River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1914-10-15
NEW STORE OPENS FOR
BUSINESS

1QSdS anu dClIVtAGo dlOUS 1uOOCA
lines of mercantile business, is now
located in its new $4,000 building,
store building second to none In
this section of the state.
The officers of the Stewart Mer-
camille Company are c. E. Randall,
PRESIDENT; Geo. M. Stewart, vice
president; and /. L. Stewart, secre-
tary and treasurer, all men of ex
p erience and of we'll known bust
ness integr ity.
PRIMAL OPENING SATURDAY
The rev store, at the corner of
Main and Walnut streets, was
opened for business last Monday,
but formal opening will be held
Saturday, the 18th For this oCcas-
ion there will be an excellent musical
program and the store will be beau
tifully decorated. The opening will,
be featured with a special sale, a
notice of which appears elsewhere
in this paper.
FREE COOKING LESSONS
Mrs. Wheelock will give free cook
ing lessons and also demonstrate
the fancy groceries in the grocery
department Saturday and also duI
ing the following week.
EIGHT DEPARTMENTS
The new store has undoubtedly
the largest window display of any
store in the Northwest, the total
length of both sides being one
hundred eighty eight feet.
The ground floor includes 8 $500
square feet of space. On this floor
are Departments A, B, E, F,
and G. Department A, located on
the west side, between the front
entrances, is the piece goods. This
section is in charge of w. E Daw
son and Mr.. West. B, is the notion
department and is presided over By
Misses Thressa Faltiesek, Florence
Kempe, Nellie Gregorson and Ida
Hall. 1t occupies a position in the
center of the floor,
Department E-ladis $ ready~to
ware goods, muslin underware and
Kabo corsets-takes up a fourth Of
the space Of this floor. The com
pany takes special pride in the
stock of this department and makes
it the feature of the most Of their
notices. The quality of their goods
in this line is said to be of unusual
ly fine value Miss Edith Andersen
and Mrs Geo. M Stewart hav,
charge of this section.
Department F is located along
the north wall, and is devoted t.
gents furnishings. Raymond
Thayer is in charge. D, the grocery
department, is located at the east
end of the store under the balcony
At this writing the sales force Of
that department has not been organ
lied.
BALCONY AND BASEMENT
In the balcony, at the east end OF
the store, is located the shoe depart
ment, H, under August Block, and
also the office. Rod McGregor is
boOkkeeper and Miss Myrtle Green
cashier. Directly under the office,
on the main floor, coy and con-
venient rest room has been arranged
for the ladies.
In the basement there is a spac
ious room devoted to house furnish
ing stock and wholesale groceries,
the latter new departure which will
compete with any mail order house
prices. The men S and boys suits
and overcoats are also in the base
ment, department G, in charge of l.
L. Stewart. Freight and stock is
transferred from one floor to an
other by means of an elevator, 10
Gated at the southeast end of the
building.
The fixtures of the entire store
are of birch, finished in beautiful,
rich cherry tint. The store is to be
lighted with ten nitrogen gas arc
lamps and drop lights tastily and
most conveniently placed for the
best distribution of light In the
day time the store is we'll lighted
from the long expanse of window
over the display windows.
Outside, the large awnings will
soon be placed and there will also
be big electric sign, all bearing in