Evening capital and Maryland gazette. (Annapolis, Md.) 1910-1922, 1914-01-08

ttNtNS NNlOHHG hfc TS0SNCS.
The sunday following the day on
which had read the ad / went out to
see the farmer and found that his
proposition was a tribe different from
that Of the nearby farmers. His new
orchard OF $500 young peach trees ex-
tended Tor some distance along the
road, and he believed with good rea.
son-that when the trees reached the
bearing age this road would become
one Of the most popular in the coun-
try for autoists, but that this would
result Ia small profit for him. To pro
tect tire fruit from polite marauders. he
wished to install man in the little
fiveroom house he had built in the or
chard
At that time / had some money
saved up-not enough TO buy even a
small farm but enough TO start a chick
en- business If i rented the land.
looked the peach orchard over and
then made this proposition:
i would rent the land and the house
from the farmer. paying a small rent,
because I was to guard the orchard
and was TO get none OF the fruit from
the trees-I simply was TO use the land
for my chicken farm. would build
small colony houses for the chickens
houses that could be moved about and
small enough to 90 between the rows
Of trees Although I was not married,
the farmer could depend upon my
sticking. for otherwise / would not in.
vest my money. II at the end of year
or later we disagreed, the farmer was
to buy my houses at a fair valuation.
or if we could not agree on a price /
would cart them OF
More Work for the Want Ad.
My next move was to get some
chickens-for in starting confronted
the proposition which was to come
first. the hen or the egg. ! decided
that it would be cheaper for me to buy
an incubator and eggs rather than
grown chickens
Then ! got busy with the want ad
again l advertised for a secondhand
incubator and got one. l had exeep-
tional luck in buying eggs by means of
the want ad.
AS YOU may know, it is hard to buy
eggs of thoroughbred chickens for five
dollars a hundred that, indeed, is
about the lowest price. | had decided
to raise light Brahmas, and among the
answers / received to my ad was that
OF an old farmer who had light Brah-
ma eggs to sell at three dollars per
hundred
THE reason for this small price
was that this farmer was man over
eighty years old He lived with his
daughter and nephew on his old place
many miles out in the country and
had no one to send to town. He there
fore preferred to sell eggs at three
dollars per hundred on the farm rather
than at five dollars per hundred in
town. For 40 years, he said, he had
raised nothing but light brahmas, but
he had not exhibited his fowls at poul-
try shows. He had fine, big, thorough
bred chickens, but no blue ribbons or
newspaper clippings.
Il drove out to the old mans farm
in a borrowed buggy, and loaded 1t up
with eggs. The want ad in this case
saved me six dollars every time ! set
my incubator, as, the machine held 300
eggs.
They Sold the Goods.
Having found want ads such hard
working friends ] decided to use them
to sell my goods When, therefore, l
had baby chicks to sell ran ibis ad:
eff YOU want some baby beauties,
order a basketful of light Brahma day
old chicks from E. s., - Rural Route
g..
Now. | haven't the slightest idea
whether my ads were well written OF
not. am inclined to think they were
a tribe too iippant But whether well
written or not, they show the value OF
the want ad in the chicken business,
for not one of them missed fire.
From my first ad 1 received more
orders than was willing to fill
wanted to sell only few baby chicks.
The following adj which ] used when
the chickens were at the broiler age,
also brought me an excess of orders;
For chicken what is chicken
write r. S., - Rural Route g.
Later I ran this ad and could have
sold every one of my young ROSTERS il
had been willing to part with them:
For great big youngsters. eight
months old and nine pounds big, write
E. s., w., Route 3
"This ad was run under the classifi-
cation Young BOOSTERS for Sale so
that I did not have to waste a word
telling what the great big youngsters
we're.
Little Al Cleaned Him Out.
eThis last ad practically cleaned out
every chicken had to sell. ! then
went into the market, bought any kind
of a goodIooking chicken-whether
thoroughbred or NOTED it carefully
for a time. dressed it when ordered,
and sold it by means of the following
ad
".Cut the cost of living. Buy fresh
" dressed chickens direct from the
farm. Drop postal to e. s.. -.
Route 3. The order viii be filed next
morning
Using no other selling method but
classified ads. never running an ad
more than three days, / have sold
dressed chickens for as high as Sl.42