New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1914-01-07
ADVANCE ORDERS
SHOW STRENGTH
OF THE INDUSTRY
Pessimistic RumOrs Have No Real
Basis in Fact, Says Head OF
LOzier Company.
BRANCH SYSTEM EXPENSIVE
Expects This Method of DistrIbut-
ing Production Will Grad
TALLY Be Abandoned.
u, =. VI. GILBERT. LOIiEE.


lust how much credence has been gwen
recent unfounded rumors concerning me
automobile industry Is matter OF con
lecture. ! do not believe the thihhine
type of man. among possible purchasers
of motor cars. is paying any real atteh-
ton TO the eossipers lie has heard lu'e
rurnors heforc this season. Why sho"lu
he become any more guillible because the
class Of men who will never be nnah''d"S
Ali. 20 buy motor ears continue 70 use
their banners
cola facts presented 10 the public by
the manufacturers VIII ofectuahy dis
prove the pessimisuc reports ih"t IL"
been going the rounds. speaking lo' '"e
Lozicr company want To say '""'
orders on our books for 1871 de"Ne''
already assures rs Of the greatest Nea' ''
olr history. Heretofore the output oil ''e
two I.,zier factories i'm a single year mas
n.v... exceeded l2,0 cars. For de'N
.v before the first Of June l9i'' our
doalere. have contracted Tor over J'Oc'
cars. This certainly does not appe"I d.
though business was slacN'ns up
As i single instance Of where We nave
secured business IN the face OF d'scouI ds
ing minors. the Dominion oi 'ai'aus - :"
st,iI.fno example. Last season we ma"
only Two Lozier dealers IN cahaua. "''
year We have twenty-five. ana prem"
mary. orders FOR so cars IN that country.
And This was accomplished In the race o.
,,.h.t +. claimed to be the greatest period
Of financial depression in years IN 'ah-
ada
As regards financial conditions d t"e
automobile industry, the maJo'"> u
motor car companies are better OH ina"
many concerns in supposedly more st"ole
lines of business. Small investors are
aln,ost unknown in the automobile busi-
ness Most OF the stockholders are
wealthy men. with thorough kno"'euse
Of business conditions. The iact that '"ls
farsehted type OF investor is backing UP
the automobile concerns with his money
Is sure proof Of his faith in the Industry
future.
Excessive cost Of operating under a
small production schedule has hindered
many companies heretofore. With Il
sufficient demand in view FOR high grade
cars. quantity production reduces t'e
manufacturing expense and enables the
makcr 10 turn out better cars at lower
prices Wasteful methods of buying ana
distribution have also been eliminated TO
a great extent.
Take the item of branch houses IN large
cities. The branch house method OF sell
ing motor cars has proven q failure al
most without exception. Lacking the m
centiye Of the dealer who has his own
money invested in the enterprise. the
average branch manager and establish
ment line up as liabilities-not assets-'o
the car maker. During the last year we
have abandoned 10000 system OF
branch houses. and regard it as one Oh
the best business moves We ever made.
Pesslmistic rumors are pound TO die out
for lack OF material 10 feed upon. ana !
am confident that the close OF 1914 viii
show very satisfactory increase III the
volume OF business done by every Fep'ta-
BILE maker in the business.