The Hawaiian gazette. [volume] (Honolulu [Oahu, Hawaii]) 1865-1918, 1914-01-30
FIFTY THOUSAND.
!, FOR PUBLICITY.
Advertising Returns Of Last Year
50 Satisfactory That Pineapple
Gamers Of Hawaii Vote An.
other Large Appropriation TO
Continue Campaign.
(From Thursday Advertiser.J

- The Pineapple Gamers Association
has voted 10 spend another $4,000 for
|Rdycrtising. the Hawaiian, product dur
lie fhe next six iiionths,l said w. b..
Thomas. yesterday. fThe amount of
the 1914 pack win depend to some ex.
tent on the general market conditions
on the mainland. II there is resump-
tion of business in all lines through.
out the country, thus guaranteeing sales,
the total l9l4 pack may approach 81
100000 cases. The fact that the pine.
apple interests think il worth while
to spend more money for advertising
at this time, would indicate that they
are not sure of what trend the market
viii take during the next few months. -
Mr.. Thomas said that about 100000
cases Of the 1918 crop remain unsold.
II Il develops that jobbers have laid
| in stock only on hand-to-mouth basis,
which cannot be definitely determined
at this time any general strengthening
OF the fnahcial situation will nndoubt-
eddy result In strong demand for pines.
In that case the pack will take in all
available fruit If, however, there is
4
business conditions packers will only
take such fruit as can be most advan-
ltageously handled and pines that are
below standard quality will be left in
growers hands. 1T all depends on
how the market develops between now
and June, . he said.
| Market Unlimited.
Replying to question as to the ex.
tent TO which this Industry is capable
of increase Mr.. Thomas said that the
market in the United States alone il
unlimited, provided we can make il
Ten or twelve years ago .it was diff
/ Hcult and costly matter TO sell the two
1 thousand cases that constituted the en-
tire pack, This year may, and 1915
certainly will, see a pack one Thousand
times as large. The total pack ten year,
hence will depend ON the market and
on the amount of capital available fol-
the extension Of both the growing and
packing interests. There is no deartl
| Of land, he said, because very largs
percentage Of lands now in cane coulS
be diverted to pines, and undoubtedly
would be, should the market for pine
apples expand aud the price of sugal
| fall TO. an unprodtable level
/. The development of the pineapple in
dustry has demonstrated that II re
quires large capital to handle the bust
ness successfully. "A cannery intended
to handle a pack of 900 cases woul6
use nearly fifty thousand dollars wortl
of cans alone per season. The earh
estimates Of the amount of capital re
quired to operate q plantation and can
merry were in every instance far below
actual requirements. The larger tn
industry becomes the more complex i
is, he said, and the greater is the neces
sity for close attention to every factor
Unforeseen Contingency.
i One of the unforeseen contingencies
he said, was the necessity for guaran
teeing the pack six months or yea
after il has passed out of origina
hands. Over thirty per cent Of on,
i lot that had been warehoused in New
York awaiting sale was condemned ant
destroyed, over a year after it had lief
the cannery. Trade losses due Il
i "swells,,' or rusty, or leaky tins, hay,
i to be made good in order to keep al
the reputation of the packer. Thel
there must be selling agencies in all tn
larger jobbing centers with enougl
stock to meet Immediate demands. Stor
age, insurance, commissions and othe
similar charges and the cost of replace
ment of losses all add TO the capita
requirements of the pineapple industry
Mr.. Thomas said that he considere'
that If a pineapple company earne'
eight per cent net on its capital in
vestment during a series of years !
would be a very successful enterprise.