The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1914-01-08

Mrs. Pike returned Tuesday evening
from a few days stay at Aurora.
Adolph Bucholz spent a few days
with friends at De Smet last week.
Oscar Swartling left Saturday norm
ing for Toronto to spend a few days on
business.
David Burris of Oldham, spent a few
days last week at the home of his son.,
L T.. Burris.
Omar Adams of De Smet, was a
guest at the home of p. p. Hoff a few
days this week.
John Sponslor of the Model force
returned Sunday night from a holiday
visit in Nebraska.
Bert Shepard returned home Tues
day morning from a visit of a couple
of weeks at Omaha.
Mrs. j. p. Cheever went down to
Lake Benton Monday morning to visit
a few days with a brother.
Cashier Knappen returned home
Tuesday evening from a few days
business trip to Cincinnati.
Mr.. and Mrs. Dick Hoy were down
from Watertown visiting relatives and
friends the latter part of the week.
Druggist Fjerstad of Elkton, was in
the city Monday on his way home from
a visit over New Years at Estelline.
Mrs. Orrin Martinson returned home
to Mitchell Saturday morning, after a
visit at the home of Mrs. S. Martinson.
Mr.. and Mrs. Thos. Mccarthy of
Elkton, visited over Sunday at the
home of their daughter, Mrs. Hurney.
Theodore Heck went to Marshall
Saturday, where he will play in the or
chestra at the Alton moving picture
show.
Mrs. B. C. Christensen of Messing
ton, is here this week visiting at the
home of her parents, Mr.. and Mrs. w.
s. Loban.
Mrs. Peterson returned home to Elk
ton Monday morning, after spending a
week taking treatment at the Dea-
coness hospital.
Mrs. w. w. VAIL returned home to
Columbia Saturday morning, after
spending the holidays at the home of
her father, A. j. Nelson.
Mrs. Ben Lawshe returned home to
Aberdeen Saturday morning, after
spending the week at the home of her
mother, Mrs. j. L. Lindskog.
Mrs. e. V. Bacon vas in the city
Tuesday on her way home to Estelline
from a visit at Kansas City. DR..
Bacon came down and met her here.
w. ]. Gentle and son Archie, return
ed Friday from Minneapolis, where Mr..
Gentle attended the annual gathering
of the travelling statesmen of G.. R.
Newell & Co.
Mrs. Mary Boyd returned home Mon
day morning from Howard, where she
spent a week. Her daughter, Mrs.
Labbitt, who accompanied her there,
went on to her home at Sioux City.
The city council net in regular ses-
sion Monday evening, but there was
little business of Importance transact
ed. A petition was received from those
citizens living in the vicinity Of the
ice houses asking that the buildings
be declared a nuisance, and the matter
was referred to the judiciary commit
tee.
Don't expect more from your adver-
tisement than there is in it. If you
advertised one bargain would that
make reputation for you as a bargain
store? If you advertised a new style
in waists would that give your store
a reputation as a style center? If you
advertised quality" once, would that
convince everybody that your store
was the quality store? If you advertise
great assortments once would that
give everybody to understand that
you had the biggest stock in town?
Find out first what impression you
want to create with your advertising
-analyze your store, your stock and
decide what ONE thing will increase
your business most. Then week after
wool advertisa that ONE idea. Give
it to the public from every angle.
Pound it into the mind so thoroughly
that everybody will know it. Advertis-
ing doesn't require faith as much as 1t
does common sense.-Ex.
81 notice that all the pious old
hypocrites of the country are loudly
c~ondemning the split skirt" observed
a brother editor after he had quit rub.
bering at a fash of a green petticoat
that fitted by the window. Personal,
ly," he said the sight of a graceful
ankle is a much more pleasing sight
than the bustles and hoop skirt the
ladies once wore, and for the life OF
me, I can't figure out why the sight OF
a lady's shank should retard civiliza'
ton. The new tangled skirts, at least,
don't encroach on the street sweeper
and make the fine collection OF mic.
robes and street sewerage that the
long skirts the women used to wear