Manchester Democrat. [volume] (Manchester, Iowa) 1875-1930, 1914-03-25

4 that Is clean, fresh and untainted. pas.
teurize all milk and cream, churn the
cream at a temperature not to exceed
4S degrees F., and affix the control la.
bel to no butter that exceeds the 16
per cent. limit of moisture. 8s
The enforcement Of such rules az
this tending to result in high grade
products is what is meant by ICON
troll" It is another OF the big lessons
that Ireland has to impart to pros
pective co-operators. And remember
this: No stock company or private
creamery ever yet was able to control
the quality Of butter by controlling
every step back to the feed before the
COW eats it. Consequently, no private
~ owned creamery can make such but
ter as cooperative butter. y
Why Even College Experts Fall. d.
There Is certain state agricul-
tural college where there are the
highest grade experts in charge OF
butter making. The college creamery
equipment Is as perfect as experience,
science and money can make it. Yet
local buyers say the butter coming
out Of this creamery cannot be depend
ed upon to be always even fairly good
butter. Sometimes 1t is d downright
poor. The college people are not to
be blamed, for this creamery is com.
PEELED to use milk and cream brought
in by surrounding farmers who are
not always under control as to the way
the COW is fed and cared for, as to
the way the stable is kept, the cows
MIXED, and the milk cooled, handled,
and cared for and delivered.
& W Brands Must Be Used. II Il
It is not enough that the inherent
quality is high. The quality must be
evidenced in some way readily recog-
nizable by the public. Consequently
q system OF brands and labels has
been devised for all products. BY an
educational process covering years the
public as well as dealers have been
taught that the brand OF cooperation
stands for quality. Consumers are
taught to demand this brand as an
evidence of quality. Retailers find that
the brand sells the product without
advertising It IS therefore the pol
icy OF Irish cooperation to have q
brand. The iafhxing OF the brand GER
titles quality and makes the article
transferable at a fixed figure. just -
the impress which the gold disk re-
ceives in the mint makes 1t a sov-
ereign which passes current from hand
to hand. \ y El5
An attorney, whose business has
been largely to investigate American
bankrupt concerns makes the state
ment that he never knew q bad com.
mercial failure where there was not
either dishonesty or lack Of bookkeep-
where no one is fully informed as to
the exact condition OF the business.
The Irish co-operators fully recognize
this principle. Certain standard forms
OF bookkeeping have been worked out
and largely adopted; the best methods
iof keeping the books, and Of making
summaries and reports for audit.
have been also ablighed, 80 that
the exact condition may be brought to-
the attention Of the members of the
concern lat any. time. As q result We.
find everywhere throughout the coop
ierative enterprises Of Ireland ,surpris-
ingly efficient methods OF accounting.
The !. 40. 8. and Its supervisory sys-53
ter are largely responsible for this
situation Fl i, n z
One Of the greatest difnculties en-
.countered was that Of obtaining skill
ed managers for the various cooperar
tive concerns. But skilled and intel.
ligent they must be In order to il.
sure success. III For example. II -
necessary that the man at the head
OF: a creamery must not only be ..