El Paso herald. (El Paso, Tex.) 1901-1931, 1914-01-23
LILLIAN WoODHEAD.


advised the members Of the Ell Paso Ad-
club TO drive the fazir out of the adYer-
Using field, and mayor Y. b. Kelly an
nounced that he had about decldeo 70
quit politicg' at the WoounSaQ 9LnHct'
which was given by the AdcluD Inurs-
president Woodhead. Of the Associ-
ated Advertising Clubs Of America was
the guest Of the local AocluD ali oay
Thursday and was the principal SPEAK
er at the dinner when was gwen IN ms
honor at the Hotel Paso Gel NoIte- ne
made a fOrceful talk on adVeF using -
a business and made plea Lor tfulh
telling in advertising COPY urged tlle
advertising men to drive out the Lah-
ers and their fakes and told WhaL Cal-
fornia was doing to aoVerlse us HOiiiSS
and climate
welcomed by Mayor.
1TavOr Kelly welcomed the preslu@hl
of the Associated AocluDs IN q cndL
acteristic Kellesuue talk Whlch com
bined seriousness with Irish fun, llltle
politics and some "peeye Mayor NJ
" referred to Mr.. Woodhead as me
greatest advertising man IN t1e C1SS
ed States at the beginning Oh MS leA1>
and Mr. WOOdhead reclprocaIed py re-
ferring to mayor Kelly in his talk as
"a mayor who has the power TO put
we -i have fewer Knockers in Ell Paso
than any other city in the Uhlseo
States mayor Kelly told the aoNertIS-
ing man. "Of course we have lew
here If we could put all OF tne n
Paso knockers on the outside OF me
city and lock the door and put YOU IN
side and keep you here. Ell Paso WcIId
Mayor Kelly then told story Of
three unwise men who came 10 ms OF
flee and told him that taxes and VaIud-
tions were too high and that they %eLS
going away He said they went potH
east and west and then came NONE
He said that they came TO MS eLIlSS
and told him that they hau come Jan
TO live and die in Ell Paso ana lLtt en- ieu
ID support him as long as they lived
Kelly May Quit Politics. ...-,
This led the mayor to the polltlCat
paragraph in his speech. Il nave apout
49, nm NV mind to give up politics
and go back to my pills, ne ueCldi Su i
Il hope I viii, for viii pc ELeas 80 80
better off when DO; II any u ~
Young Ad men will take a 44ttIS ~
from an old. gray headed. huIupI5 SCI
want. don't you ever get INTO poelC-o
a. Schwartz knew me WAtH 4 M"S
young man and everyone sa 5i5 " q bs S1
best man in town, ana clu NJ -. % y
an enemy Don't ever get into ponies
Adams Introduces Woodhea1'
Claiborne Adams president u ao ~
local Adclub, introduced MT. W oo0
head with a brief sketch OF ms Dusl-
ness career which caused the speahAsl
TO refer to him as your preslQeHL VIZ WI
fba vivid IMAGINATION. Mr. ADAMS situ
ELot fbe III Paso Adclub was the only
club organized in this country W.
over 100 members and lIlaL NJ, " -,
head had abandoned ms tIlp 70 80
Francisco by way or Denver 70 CSAIS
through Ell Paso and visit the cruz.
WOodhead sDenls.
After thanking the Adclub ana l4S
committees for nus enter '' tba IN Paso
climate was the equal tine SeIlI0I-
MIA climate. Mr.. WoOdhead saio'
Likes Talk of Climate
sIt seems good to get here where Jne
z77n shines had not heard anybody talk
about their climate since 1 left the west IN
ri De- ia
fDr men in the east think that the western
men are boomers. Out in the west we nave
been conducting the biggest adverIlslng
campaign the world has ever seen Inc
eastern advertising men point 70 Lne GIl-
let's razor factory, which changed tne HaD-
its Of a natiOni they point 70 the SIlI5uusI
Wheat Biscuit factory in Niagara fails, 20
the Anheuser- Busch brewery in St LOUIS,
the Heinz 81 varieties factory, and the other
great commodities which have been mace
possible by advertising. We cant snow you
Gillette razors in California, but We can
show you Gillette himself spending-his win
and / viii show you Heinz trying to get 81
more fine winters than he can in the east
Tell Truth About the West.
aft q man or woman gets skinned IN
buying hat they may be sore, put TINS
viii wear off and they will even go back 10
the same store again. But let him get
skinned in buying home through adver-
Using and he is sore, not only at the me-
dunn. sore at the advertising but he is
sore at the whole country where the home
was located, and he can do more harm
in the west In driving out the Iaklr IN al
vertising than in advertising commodities
We are selling homes, not commodities and
we must tell the truth and make the people
Toronto Exhibit to be Big,
'"The Toronto advertising exhibit will be
the greatest IN the history Of the associa-
tion. The executive committee has IS live
ones on it, At the meeting in Chicago and [
New York is Of these men attended at a
great personal expense. In four years the
associations advertising clubs have done
real service, backed up by enthusiasm
The first real advertising convention was I
IN Boston in 1911 Sam DObbs and George 3
Coleman did it there. Before that the mem /
bers were afraid 70 start something Al the I
Baltimore convention last year they were /
starting something every IS minutes.
Many men in the advertising business 4
think that the association is doing a lot OF 4
preaching and not enough acting. But the 4
foundation Of the great movement is being /
laid There was a declaration Of principles /
at Baltimore which stands for all that the /
Associated Advertising clubs stand for. We /
have the most enthusiastic body OF men in !
America and we have harnessed the dynamo /
Of cooperation, the same dynamo that presi- /
dent wilson in his magnificent message on
Dig business or rev days ago, hopes 70 /
get into friendly touch with. President viii
son Is doing more 10 dispe the clouds /
which have been hanging over business than
anything else In recent years.
Drive the Eakirs Out
Cooperation brings about truth in adVer-
Using Not all are ready to cooperate. There
are still some advertising men, agents and
even advertisers who are waiting to be
6uoMuf uuL are AFRAID TO snow themselves.
As have travelled the country over I have
seen men who. want the answer to the old
question, What am going to get out Of
ft2' The greatest evil in the advertising
world IS the quaciz and the fazir The more
money paid in as tribute to these fal1irs
the greater the loss TO legitimate adver-
atising For every dollar spent in fake
advertising more people are made to believe
that all advertising is a fake. There will
be more business for the honest advertiser
when the falIir is driven out Of the country
and the Associated Advertising clubs are
driving takirs out every day.
Plans of REORGANIZATION.
1.-THE executive committee Of the associa- (
ton is considering two important questions (
one IS the reorganization OF the advertising
clubs on a more representative basis. and
20 permanently finance the association It [
can no longer be carried by voluntary
efforts OF a few men. Men have been giving
time and money for the assOcia zion and any
association which command the services
Of such men cannot fail. but must succeed
II IS my plan and my intention to finance
the association while T am I'm office TO ar
range for general secretary and have
general office for him, TO have at least two
travelling field secretaries visit new and old
clubs and promote the welfare OF the asso-
citation The local association Is the back
bone Of the work. What we need is more
men-men who believe that there is more
TO advertising than just hurrah and who
stand for bushes in