New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1914-09-09


THE CAST.
Mary GfdN-un ................ Ruth Sheplcy
Johnson NEUTRALITY-SUSPICIOUS.. George Schacuer
Comtcssc dc Beauricn. ..........i Louise Drew
Rodney Martin ............... Grant Mitchell
yrus Martin ........-.. o.. John W. Cope
Ambrose pcaic ..................Wil Dcming
Marie NEUTRALITY-SUSPICIOUS.. Ccrilo Ilrctouc
William Smith -...... ........ Harry DTisrolc
Donald McChcsney ..............W. J. Erady
Miss Burke ................... Vivian Rogers
Ellcry clark .-.... ......... Kenneth i'm
Charles Bronson ............ sydney Seward
Il has grown to be a habit with the
atrc-goers in the past few seasons TO
look for the unexpected in any play
produced by Cohan & Harris. Last sea-
son it was the handwork Of Mr.. Cohen
that made "Baldpate" the popular farce
success of the year. And mis- bizarre
touch unless we are very much mis-
taken is readily detected in the play,
ut Pays to ADVERTISE" presented for
the first time last night at the Cohan
Theatre 1t is this touch, the deft in
lection o. that quality 50 essential 20
force, the element OF the unexpected,
that makes the new play laughable and
interesting and lifts its plot from the
rut of the commonplace.
Just as your mind is about to form
the words "Hi, no, hum, old stun"
along comes a novel twist TO the scene,
and you find yourself engaged in that
exciting and wholly pleasant occupa-
tion Of trying to beat the play at its
own game and failing miserably in the
attempt. You 90 this primarily be-
cause il is a play Of business and a
seemingly goOd-for-nothing son OF
millionaire. You've seen so many OF
these plays. you think, that the answer
:. D,1i al a n
the Aldinc Club you are wrong. You
are dealing with advertising men AMI
their victims. and there is no certainty
in such combination.
Really. you business men who have
harborcd a deep grudge against those
dappcr youths who manage TO invade
your office and invciglc you out OF huge
appropriatiOns for seemingly cphem-
cral gains, go and see ut Pays 10 Ad-
vertisc." ard you'll be convinced THAI
il doe. I'm and about and over and
under ne dialogue Of this farce alc
more facts and figures on the art Of
display than any agent could ever
mcmori.e. One minute in the second
act is like riding past a mile of bill
boards in q 90-horse motor car. sta
tiStics are given on the rating OF every
firm that ever took an Al in Brad
streets.
And. mind you. it is all very we'll
mixed with the jolliest sort of dia-
lOguc and played By first rate cast.
The story itself BADLY told makes
the plot seem rather lacking in Incl
dent, but mixed with perpetual ele-
ment Of embarrassing IT takes on a
new significance.
Rodney Martin is in love with his
fathers secretary. His father has been
irving for years to get Rodney to go to
work and has always failed until the
secretary, Mary Grayson, takes II hand:
She lets Rodney believe that she Will
marry him if he will start out and get
some money. and tells the father Of her
scheme. Father and Mary act scene
With Rodney i'm which he ~ driven
from tho house for doigning TO fall IN
love with Mary, and must SHIT TOR
himself. Mary. pretending to be true
to him. goes along, and with tn" aId OF
an out Ola job theatrical press agent
they start in business.
Rodneys father owns soap trust
and Rodney decides that he vii! rival
his parent and humble his gray mars
in the dust. lie finds, in an old COOK
hook. a receipt for making cheap SOAP
and starts At once on borrowed money
to harass his father with soap ads"
Everywhere the poor parent turns he
is bombarded with Lucky l3 Soap.
and the new firm believe that they
have the old gentleman on the run
lust AS they are about to close with
him at a handsome profit, however the
circumstances change. A rich French
client turns out TO be crook They
find themselves in danger Of bankrupt
cy and iail The father becomes aware
Of their prcdicament,. and not until
they have sounded the dcpts Of de
SPAR do things change.
Lucky ~" soap suddenly begins 20
sell and after some narrowing advcn-
lures on the part Of the nov firm they
finally let father. the soap king, IN on
the deal and all is we'll.
Of al the players. and they wCrc re
markably we'll east. Louise Drew
seemed 10 be happier in her lot than
SIC has been in many Of her past per
formances. Her dash and spirit in
playing the imitation French ComteSSe
were singulaly fitting. as was her GIN
delivery Of the French lines. Even
when she lapsed into her more familiar
tough girl" role i'm the thlrd act She
made an equally good impression. Miss
Ruth Shcpley was very attractive. III
decd. AS the secretary and played on
tho whole consistently. One would
ike. however. to know if many nice
secretaries. who are going to marry
their employers sons, set about on
desks and tables and coyly bangle thci"
feet in the old gentleman's face. II is
a very engaging trick, but is It Gus
tomory? All Of the men in the cast
did well. and the advertising man, Will
Deming. was so very real that wc haze
not the slightest doubt about his get
ting "A Job in any manufacturing con
Germ if he loses his taste for acting.