The Sentinel=record., 1914-02-11

 many men and women who VOW Ineee is no other resort. either health or pleasure, like the Hot Springs cf Arkansas, and many who are loud and long in their praise of the bene- fits they have received but it has few if any who are more apprecia- tive than Russell Gardner. of St oIs the well known buggy manu. facturer who not only appreciates the world renowned hot waters but who is sufficiently apprecHtive to desire to promote some material move that will make Hot Springs household word all over the country and in foreign countries
 Yesterday. through the aid of Isaac 1owenhaupt of this city, MT. Gard ner met a number of well known Hot Springs business men and he out lined to them one of the most far reaching, one of the most unique and withal one \of the best advertising propositions ever evolved to give publicity 10 this resort.
 Mir Gardner told the assembled business men that he had been a visitor to Hot Springs for years past, that he had been so materially bene- fifted and~~itatt-- --ree1r---efse rnfrnEl=s- worked by the hot waters in so many instances of suffering and disease that inc had for some time desired to 4t.s. fn ba af ton of the entire country the wonder ful cmaiye powers of the waters, the magnificent pleasure resort, the beautiful scenery and everything that had impressed him fayorably for Hot Springs.
 M. Gardner annually publishes a big catalogue of the output of his factory This catalogue circulates into every city, county and hamlet of the country He proposes a na- ticn-wide campaign of advertising through the big catalogue houses, the scope and extent of which is simply incomprehensible.
 If we could get 100 of fine big catalogue institutions of the country 10 put in their annual catalogues one page of matter about the wonders and the beauties of Hot Springs, It would mean that more than two ana a half million people would read or these things. l myself would pub fish gratuitously two entire pages in my catalogue and l have no douot that a hundred others would give d page to this good work if the matter was properly brought to their atteh ton
 Those who listened to MT. Gard ner's plan were struck with it's teas'' bility and with the far reaching eX- tent of such an advertising scheme reaching as it does the active busi- ness men of the country, the men who no doubt themselves need rest and recuperation from business wor- ries, or the members of whose tamll- ies may be in need of the hot waters and the delightful rest and heallnS qualities of the waters from the springs.
 That some definite action will be taken upon this question, is cer- tainty The cost of inc advertising would be practically nil. MT. Ga'"- ned believes there are many other business men who, like himself, have been benefited, who would jon Wltn him in this wide scheme of pubuclty'
 Mr Gardner also spoke of q mann moth exposition hall for Hot SpriAss' in which great eXpositions could oe held annually for the purpose oI bringing thousands of visitors to the resort He stated that he would lKe to associate himself with nine other substantial business men for the pur pose of erecting big exposition hahi 10 cost in the neighbolhood Of SUD, 000 He believes this would be one of the best things that could be eN plotted to bring people to Ho' Springs during the winter season and says he hopes some time to see this plan perfected and the building erected
 Mir. Gardner's appreciation Of Ho' Springs is the kind that will event ually result in big things accom- plished, and the business men Wh' were fortunate enough to meet anf talk with him were struck with tho