The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1914-03-15
MERCHANTS READY
FOR FASHION SHOW
Great Display Of Spring Garments
to Be Revealed on Tues
day Morning.
STAYS OPEN THREE DAYS
No Spectacular Features, but
Wonderful Pictures in Hun
dreds OF Windows.
STAYS OPEN THREE DAYS

Tuesday VIII see the beginning OF
the United Spring Opening. nm even,
which has been projected by the Re-
tail Merchants Association of Rich
inond as the first of, Il series OF semi
"nhuai affairs OF a similar character
The United Spring OPENING 1. nothing
more than the result OF an agreement
! among the leading retailers OF tho CITY
10 reserve their displays OF spring stocl,
| until certain date upon which all
VIII make concerted display In n
manner calculated 10 stirnulate trade
ana attract more than passing atten
tion from tho public
the event is not designed to be ac-
coinp"ried by spectacular feature. The
| spectacular program arranged for the
fall Fashion Week OF 1913 viii remain
In tho memory OF All OF tn. thousands
who crowded Broad Street on the omen
Ing night OF the week Nothing should
be done TO diminish the public Interest
III that event. In the opinion Of the
rctaiI merchants; Il Will therefore DO
reserved as a fixture for tho a,,tu,nn.
am the program gradually built upun,il
Fall Fashion Week becomes az ,rnrl,
OF an event as tho STATE Fair, conpar
lively speaking
No Spectacular Featurcs
The affair which opens OF Tues-
day morning will be a dupilration o+
Fall Fashion Week withou, tho
predetermined trimmings There win
be the same amazing variety Of srnar-
fashions displayed. the same ineenu,,,.
ana cunning Of window designs nnr
me same earnest effort 20 please the
public eye but the ''unveiline" OF Tho
displays Will not b. accompanied b..
the startling features that impressed
Fan Fashion week on the mind OF
the city.
feopie walking IN Broad Street ana
Ma'n street tomorrow viii see in tic
bianketed Shop windows the only in
dicaiion Of the transformation from
winter to spring, which Will take placo
IN IN" retail stores the following,
morning. window designs Of: an am
h'tions nature have re"n planned ~
me majority OF tho clever men who
decorate for tn" big retail houses. md
not little time and labor VIM be
required 10 install :heln
naturally, the prcdominat!ng fe.-
'uIe OF every window display viii IL.
ne merchandise TO be exhibited; what
ever o: background there may be rails
Ell VIII be designed merely 10 accon
tuate the beauty ana STYLE OF th.
clothing or articles shown.
The window artists are Keen enough
10 know that the proper sort Of back
ground Is ono which Will harmonizc
WIN Tho merchandise being displayed
Which VIII unobtrusively hcightcn tho
- 80 t'O'9 pi!tlt Gu N!InOlt Ill
verting the eye from the merchandise
to the background. To design and
erect such an "atmosph"re" in the
windows requires something higher
than the ordinary degree Of skill. and
The coming affair viii offer tho de-
si.ners an admirable opportunity 10
show their ability.
Open for Three Days
on Monday the window artists o, tho
progressive stores Will install behind
closed shades III" displays OF spring
goods. and the opening will begin on
Tuesday morning. without any cerc-
nony whatsoever For the people who
walk along Broad Street on TUESDAY
morning the brilliant windows Will
then offer q striking contrast and one
expected 10 call forth expressions OF
appreciation. The interior OF tho shops
viii be crowded with the smartest
merchandise from the markets OF the
world. and the Richmond public Will
have at its very doors The wherewith-
al To CRAFTY its every desire
The show will remain intact for
three days. TUESDAY, wednesday, ana
Thursday. The committee OF the Re
tail Merchants Association which has
arranged the prell!n!nnrios OF the af-
iair reports that almost without cy-
ccption tho larger shops have Joined
ia tie movement with enthusiasm. and
Il keen rivalry has developed among
them for the supremacy IN display OF
their merchandise