The Hays free press. [volume] (Hays, Kan.) 1908-1924, 1914-12-05
KEEP YOUR MONEY AT HOME AND
BOOST YOUR LOCAL TRADE.

ceptiOn of the stock market, Is the only
business in which the entire capital is
furnished by the traders in advance of
the transaction.
Furthermore, there is no business in
the world that could not be made
highly prof1table-abundantly soft
the customers were to pay their money
in advance at the time of the giving of
the order
For the reason that the merchant
or dealer who handles the cash is not
subject to any loss from bad credits,
cancellation OF orders, return of goods,
etc.
Did you ever stop to consider that if
there are half dozen, more or less, bad
credits, or. to use a more fOrceful ex-
preston, dead beats" in your com
munity on the books of the merchant
with whom you do business. that it
is you who must pay for his bad
debts? There is no other way for the
merchant to save himself from loss.
Somebody must pay and, naturally, it
is those who do pay their mills who
must pay enough extra to take care of
the bad debts and save the dealer from
loss.
Something like half a billion dollars
sum which staggers the cOmprehen-
sion Of any mathematician, a sum
that you could never count in a life
time we're you to count every number
out mentally, is sent to the big cities
every year with orders for merchan-
disc to the big mail order house. You
send your portion of that enormous
sum.
This great sum would capitalize a
half million stores in as many small
towns with a thousand dollars each, in
cash. But there are not that many
small towns in America In fact, the
figures are so big that it is impossible
to compute them with reasonable &C
curacy. However, if this great volume
Of capital were to be invested with
local merchants in the small towns, in
stead of sending it away to the mail
order houses in the big cities, do you
realize what it would mean to your
own town?
Do you realize that it would mean
that the merchants in your own town
could supply you with everything that
the mail order houses can give you
that everything would be of a better
quality and more substantial and that
you would be able to get what you
want, when you want it? Also that the
money would be reinyested right in
your own town, which would mean
more money from taxes for improve
sments, better streets. better lighting
facilities, better schools, better roads
In your county, etc?
Were you to go to your local mer-
chant and give him the money in adj
vance for any purchase you might de-
sire, instructing him to buy it for you
and giving him a few days time in
which to find just what you want
ed, you would be more effectively
served and better satisfied Should
there be an error in his selection you
could talk it over with him and he
would make it right He would be
compelled to, even if he did not desire
to do SO. But he would realize that it
was to his own interest to make the
deal satisfactory, without compulsion
and everything would be on a much
better footing, all around.
Were these conditions to prevail
and they will prevail, without question
some time, there are thousands of dead
little towns now in existence that
would spring into prosperity, which
would Increase the value and the real
worth of every house and lot in the
town. Yes, every farm in the com
munity would be worth so much more
per acre, every bushel of grain, every
ton of hay and everything raised or
the farm would be given an additional
value.
There would be a great readjust
ment of values throughout the United
States. Country property would b.
worth so much more, while the inflated
fair level.
Just think of it. A corner lot in ;
city, so feet wide by $50 feet long, be
ing set at value exceeding the Sc
value of a thousand farms in any O
our most productive states. There ar
lots in Chicago, New York and SOM
other cities, no bigger than the siz
above mentioned, that are valued, an,
are transferred on the real estate MAJ
ket, at many millions of dollars. Yol
can read of these transactions in tn
newspapers every once in a while.
And speaking of newspapers, it i
the newspaper, the paper in the small
town, that stands between the grip @
the big city on the prosperity of yo
in the small town or the country an
your independence of that life
squeezing power. 1t is the little news
paper. as compared with the metro
politan journal. that acts as you
champion, that fights for you ever
week in the year.
There is not newspaper in the In
ted States, no matter how small, tina
cannot accept, If it will, more none
from the big mail order houses in e.
change for advertising and boosting
than it receives all told from the loca
merchants.
l speak from knowledge I hav
handled campaigns for the purpose c
subsidizing the small newspapers i
the interests of more than one ma
order house. l have sent out attra,
tive literature urging the countr
newspapers to become prosperous b
taking our advertising for their co
umns. have offered rates higher tina
the published rates in these newsps