The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-12-13
FIRESTONE MAKES
SOME PREDICTIONS
Tells Of Bright Outlook of the
Automobile In
dustry.

When interviewed at the factory re-
Gently II. ;. Firestone, president of the
Fircstone Tire and Rubber Company. was
optimistic regarding the 1915 season and
had this to say:
The two greatest fields for future
growth I'm the rubber tire business are
hrs' motor trucks for traffic and. sec
ond. automobiles for the farmer
"Firestour has great faith in 1918.
Few weeks ago We closed our fiscal
year with approximately $40. 600. 600 worth
OF sales on our hooks the greatest year
by far in our history
Right at this time 100000 square feet
OF additional floor space Is being added
to the Firestone factory. Our payroll for
November. 1914. shows that We have 10
per cent. more men in our factory than
we were employing during the month
Of November. 1918.
We felt so good over last years
business and The many bright spots tha,
could be picked from the future. that
We called in for conference in October
every Firestone branch manager an1
salesman from the Atlantic to the Pa
cific.
We had inspiring sessions. Every
territory was analysed and plotted for
1915, and our men went away encouraged
and CO. tiden'. As one OF our boys said
Let those who will talk poor business"
hut never let my mind get on OF the
10000 moor cars In operation through.
out our COUNTRY. and every one Of them
will need additional tires next year
The two brighteS, spots in our out
look in 1915 are as mentioned above
motor trucks for traffic and AUTOMOBILES
for the farmer-and We can surely depend
upon the European war TO expand bust.
ness in both OF these lines.
Take the motor truck Thousands ~
horses a day are being DESTROYED IN the
war SIX months from now there will
scarcely be an able bodied horse lef,
In England or on the Continent that is
no; in use in mo war In the British.
Boer war million horses were shipped
4 ON America Their market price in
this country wen, up 80 per cent. Com
pared with the struggle now on thar
wa was a skrmish. As the months ro''
by this country will he stripped of vast
numbers of horses their price VIII 60 up,
and users of horses who have been hest.
ta,ine for years solely because OF the
initial expense to supplant horses win
r,otor trurss will now do So of neces-
sity. And this does not take into consid-
era ton at all the great numbers Of motor
vehicles us.d AMUSED and DESTROYED IN
The war, whe-p heir use has become
nDccssitv Of mobilization ana transport
e supplies
AS 20 the automobile sor farmers use
The nrice 81 al grains Is hirh. and ne
the war continues will go h gher. tn :
ye1r's crous are vast and the high price
will stimulate great acreage for mex
wear Crons in Europe will be reduced
TO "A half or a third For the next N"1-
or two America will he the grain house
.or the whole ~ Eurore The farmer
will reap III. benefit Wi'h his increase
means and with his paved country roads
the farmer will buy automobiles. They are
more useful to the farmer than TO the
MAN in the city. and the lime viii 500
he here when not TO have a machine
will mark a farmer as a back number or
n failure.
'Our supplies OF raw material must con-
,iuuc To come from South America ana
Asia Tho production OF rubber IL am
ple Great Britain has thus far by her
vast navy kent omen the trade routes OF
the world n she shall continue TO do
so--as fully believe she wilbur sup
niles will be forthcoming az needed.
Whatever. II any. Temporary lull thcr"
may he IN this business owing TO TN
shock caused by the greatest and most
disastrous war of h'storv-it IL bound
IN the end TO greatly exnand the rub
her tire business and to bring money into
this country from buyers In fore'an
lands"