Abbeville progress. (Abbeville, Vermilion Parish, La.) 1913-1944, 1914-11-14
DEFENDS POPULAR HEMED e

fore Barring Advertise men'S
That an organized attemp has
made to blacken the reputa ton .
nonuIar family remedies Of this
try, and to mislead the ne"
publishers Into rejecting I He az
| Using OF such medicines. was
charge mazda nv Carl / ri alliett.
Buffalo \ Y at the convent ion OF
Advertising AeiIiation at DEF roit.
Mr. RaIIiett 10 \ director T.. the /
prietary Association of Ameri0 Ca WIN
Includes in its member trfrc
dred firms which makainS ! ~,
prepared medicines OF a. stt
Mr.. Balliett pointed NJ. &,
the duty OF the newspi0S
to refuse the advertiser
or fraudulent medicine, RS.
his duty to refuse any fbearS,.,
lent advertising. but il l., NJ tiI'
shut down on all medici' Dong
because there have been rl l. rs.
any more than 1t would renBll To
refuse to publish all depi-ringra IRE
advertising because ce -, es
have made a practice oiV' lot Cut
bargain sales. ,o,,
Disease and death ar A. ~
People who are perfect, farfld re
skeptical They laugh d so!, e
worn patent medicine jC" 1.
they laugh again and ages. nm 1,
many variations Of the opa ne, ., Il, (,
The operation was so-,1 /
the patient died" This IN n
NOR has perhaps hurt th)d r. 1,
business with we'll people, !,
the hitherto healthy man RE ~ 4
we're pain or illness. he Immediate
wants medicine. and will blets u
cure whether it be at the hand of
regular doctor. a homeopath. an ,stal
path, a Christian Scientist or hat D,
medicine. There is nothing m W
deadly than disease; nothing m T
honorable than to cure It. b,
Mr.. Balliett refuted the idea sd la
to be spread about that patent \ fC
cines are unpopular by showinf t
from 1900 to 1912 the amount pr +
pared medicines consumed In Aric-- n
increased from 3100,0O0.O0O d Il
100000 annually. He shovel n
though the American Medic s
alton is trying as an organ c
eXterminate so-called pat, Il
cines. the family doctor. iDy. I}, v
is not fighting them but RI e q
them. He estimated that re
prescriptions written by do ny 6
include proprietary medicir {
The writings OF DR.. HareklkNF {
ley. he said, have also aipbL, De
stroy confidence in propri - eoi-
cines; but that DR.. Wiley OF are
not infallible is shown by lere
his analyses were entirely MT
Balliett mentioned case mo. Win
all the power of the Gov, l. ne
fought preparation as b niger
ous tn health and waa lously
walloped. W
There has been spread IS liza that
q clever faker can mix &c y Useless
and. by smar, rising.
sell tons OF It and win su wealth;
whereas. as a matter OF I lie meol-
cine business IA notor,c.rttdificult.
and. where there has be- } success
at It, there have been s,n, ired fali-
ures. ANY medicine vi has no
merit cannot live, bec1 persons
who are duped into buyiG once Will
not buy 1t again. and thlront from
advertising a medicine CT only come
from repeat sales to tn anne, salts
fed people. Therefore .Ly medicine
which has been on thelarket Tor
number Of years. and' still adver-
tised. must have merit ,hind 1t to ao-
count for its success.
In conclusion Mr.. Eliett declared
that no NEWSPAPER ia ding justice }
its readers in the NIGER Of medical
or other advertising, lless 1t investi-
gates. not only the W ding OF the ao-
vertisement offered or publication
but the merits OF to article adVer-
tised. He pointed 1t that the Few
who hfe been deludeo
into the policy OF bring out medical
have adpted this general
policy, rather than o form an inves-
tigation bureau OF this kind which
could. in a constructive and useful Ell
fort. investigate sd decide what Is
q good product All what is a fraud.
In not only the mdicine business. but
In every other BUSINESS which adver-
tises its wares tothe public.
The audience seemed to agree with
Mr. Balliett's ide's on the subject and
the chairman decided the question al
issue in his fav6.