Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1914-12-26
LEE ANDERSON NOW
WITH THE HUPMOB|LE
As Advertising Manager, Another
Strong Link Is Added to
Hupp Organization

Lee Anderson. advertising manager
of the Chalmers Motor Company. and
for the past ffve years associated with
advertising manager of the Hupp MO-
tor Car Company. He will begin his
new duties January l.
Mr.. Anderson brings to the Hupp Mo-
tor Car Company a varied knowledge
of advertising and selling.
His business experience started with
tail lines, and selling on the road. For
five years he work through all branches
OF newspaper work. leaving this field
to become assistant to ii. w. Ford,
mers Company. For five years he has
been associated intimately with mast
ers of automobile salesma nship.
Mr.. Anderson is not only we'll known
as an advertiser of motor cars, but is
also close student of sales methods
and conditions in the automobile busi-
ness. His familiarity with dealer, ser
vice and selling conditions throughout
the industry makes him valuable ad-
dition to the Hupp Company's organiza-
| tion.
Given a good product like that of
the Hupp Company, the difference be-
tomobiie business is It seems to to me, me-
a,dnrson master OF ,I I9rsani2ati4n says Mr.; M
about largely by an appreciation of the
has built
'T believe the purchaser of an auto
mobile to-day is, or should be. vitally
interested in three main divisions of
organization. First, manufacturing.
There is a strong factory organization
ed by the enviable reputation of the
car. NO car stands at the head of its
class year .after year unless it is we'll
Second, sales organization. A prod
uct wei sold-that is, backed by a
strong dealer organization-is usaulIy
cannot afford to handle any but good
cars. Hupmobiles are sold on the right
pasis@that of the best car that can be
sible service to the purchaser"
winch brings up the third organiza-
tlon feature of interest to owners-ser-
vice; The. Hupmobile is backed by
ana from dealers. The service division
is strong and growing stronger with
company always a desire to keep every
customer satished-and the desire In
thiS case, certainly fathered the result
+baf because OF unusual development in
these three branches of organization
the Hupp Car Company has as sound
business as there is in the auto
NOBLE he industry. For instance. the out
oreak or war in Europe temporarily
reduced an export business which was
a large factor in Hupmobile sales Yet
intensive cultivation of the domestic
r.
acted conditions brought about bv fhe
war. october saw the heaviest domes-
TIC sales of Hupmobiles of the com
pany. November was equally strong in
comparison with previous Novembers
and brought in addition. a strong re-
turn OF exports. More than anything
else, this proves, I think the hold Of
the Hupmobile on American BUYERS and
zation. 0i
II was particularly pleased to find
tnat business conditions for the past
slX months. despite the general de-
preston, were such as to warrant the
hupp company in planning further in
RMS is the second important appoint
ment announced by the HupD Motor
car Company in the past ten davs tHe
f oIner being that of Charles DENLY, for
twenty years member of the United
representative. '''ieS
We have been fortunate in securins.
MI. DENLY and Mr.. Anderson to fur
1her strengthen our organization" sail
=. =. waiter Drake, president of the Hum
Gmpany 1T is by getting such man
tnat we have permanently insured a
continuance of Hupmobile prestige Mr..
anderson fills an important post.
Ieel that he is the one man in the in
dustry 'best fitted to carry out those
pollcles OF advertising. sales and SER
vice on which our business is built