The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-02-25
LORD & TAYLOR'S
new STORE OPENED
Crowds Visit Big Shop on
Initial Day-Buyers See
Sights; Sightseers Buy.
PLANNED FOR FACILITY
New YOrk's Latest Store Con-
spicuous for Quiet
Dignity.


Lord Taylor's fine. new. big home in
Fifth avenue between Thirty eighth and,
Thirty-ninth streets was opened 20 the
public yesterday Thousands tooIt adj
vantage Of the opportunity to see lust
what the newest Of the big mercantile.
Establishments OF the city looks like. OF
course not all those who went into tho
store had sightseeing alone as their Dur.
pose. but those who came to buy stayed to
look and many of those who went TO look
stayed to buy.
There was no insistence on the part OF
the store. however. that sightseers should
buy. During the busiest parts OF the
day the scores OF loorwalters were show.
Ing OFF the unique features OF the ten
story building and the throng OF inter-
ested people was as numerous az a Christi
mas shopping crowd. There was a sur
prisinsly large number OF men I'm tile
crowd and practically every one who en-
tered the store inspected the entire struc.
ture inside and outside from basement
to garnet.
One Is impressed first OF all with the
solidity and attractiveness Of the build
ing and furnishings. Every piece Of wood
nothing gartsh about any Of 1t.
The outside. with the heavy blocks
OF granite and the handsomely dressed
show windows. with men and women
crowding through the doris. made q pleas
ant addition TO the appearance OF Fifth
avenue. The automobile entrance is on
Thriy-eighth street and there is a vesti-
buIe for the automobiles SO those who
come in them may step directly from
their cars to the store. Entrances for
persons on foot are on both Fifth avenue
and Thirty ninth street.
inside the store on the first floor are
row upon row of sales counters, behind
which stand girls OF pleasant appearance.
At the head OF most OF the aisies are
fioorwalkers ready with directions or with
answers to almost any question.
The system of arranging the aisles has
been reduced to a science. the aim being
to save time and nervous wear for the
shopper. man can get almost every
thing he wants to wear on the third floor |:
a woman can get all she or her child 70.
quir.s in other definitely bounded sections
One OF the things which will impress
the casual visitor most of all Is the feel
ling Of great space. In spite of this a
fe. ling of privacy goes with II, the re-
suit of careful planning OF the aisles and
the high built counters, which make one
feel shut of from the rush OF the outer
world.
There are twenty piunger elevators for
, visitors and each Of them IL built on
generous lines. Even in this detail of
store building unique and pleasant fea.
lures have been arranged. Fitted In tbs
top of each elevator Is an electric fan
which ventilates. and In the summer
cools.
The restaurant is on the tenth floor.
which IL the top floor as far as the
public Is concerned. the eleventh floor
being given over to employees The
flower shop. the barber shop. the women's
rest room. the ticket agency and the
music rooms with sound proof compart-
ments are only few Of the special tea
lures OF the big store. After all has been
said the stores most pronounced feature
Is it's all around attract!veness