The citizen. [volume] (Berea, Ky.) 1899-1958, 1914-11-05

lNVtuiIltlS WIlU tiitlT tldlIflSs anu tIt-
ate a demand by the force Of repeat
ed falsehood. DO you know the uni
versal formula for the cost Of patent
cures9 Here II is: Drugs, 3 per cent
manufacturing plant, Z per cent;
printing ink. ~ per cent. It's a
sickening business. II ! could at
ford il, I'd break loose like that fell
low Mcdonnell in Chicago and put
a placard Of warning in my show
window. Here's copy of the one
he displays in his drug store
Taking a card from his pocket,
Mr.. Gormlcy held IL up for the cir
Gle 10 read. The inscription was
please do not ask us what any
old patent medicine is worth. for
you embarrass us, as our honest an
swcr must he that II is worthless.
III YOU mean to ask us at what
price we sell il, that is an entirely
different proposition. When sick,
consult good physician. II is the
only proper course. And you will
find II cheaper in the end than self
medication with worthless patent
nostrums."
HAS that killed his trade in
quackery?" asked DIR. Strong.
Nothing can Kill that. II has cut
il down by half. though. It's pc
culiar and disheartening fact that
the public will believe the paid lie
Of newspaper advertisement and
disregard the plain truth Of an ex e
pert. And see here. Dr. Strong,
when you doctors get together and
roast the pharmaceutical trade, just
remember that it's really the news
papers and not the drug-stores that
sell patent medicines"
Are all Of them So bad?" asked
Mrs. Clyde.
"All that claim Ia cure. They're
either frauds. appealing to the ap-
petite 10y u SUN dlioNdiNf VI b''r''
like Swamp Root and Peruna, or dis
guised dopes,-opium, hasheesh or
chloral,-masquerading as soothing
syrups. cough medicines. and con-
sumption cures: or artificial devices
for giving yourself heart disease by
the use of coal-tar chemicals in the
headache powders and anti-paln
pills"
We'll, you can't make me believe,
Mr.. Drugman." said Grandma Sharp
less with belligerent shak =
of her head, that patent
medicine which keeps on being in
demand for years, on its own mer-
its, hasn't something good in it"
"No, ma'am. can't agreed the
visitor. Il wouldn't want to. There
isn't any such patent medicine"
There's hundreds OF EN- con-
tradicted the old lady. with the ex-
aggeration Of the disputant whc
finds the ground dropping away
from underfOot.
Not that sell on their own mer-
its. Advertising and more adver-
Using and still more advertising is
all that does it. Let any one of
them drop out Of the newspapers
and off the bill-boards, and the de-
mand for it would he dead in a
year
yet, as a student of business con-
diti0ns." said Mr.. Clyde. I'm in
clined to side with Mrs. ShaTpless
and believe that any line Of goods
which has come down from yester-
day to to-day must have some mer-
it,"
The druggist took of his glasses,
wiped them and waved them iii the
air with a flourish.
And all our yesterdays have light
ed fools
The way TO dusty death,
he quoted s0norously. I'VE think
ourselves heirs to the wisdom of the
ages, without stopping to consider
that we're heirs To the foolishness.
also. We're gulled by the printed
lie about D0an's Kidney pills, just
as our fathers were by the cart-tail
oratory Of the itinerant quaci who
sold the Wonderful Indian Secrets
Of Life at one dollar per bottle"
We'll, | hesitate to admit il" said
Mrs. Clyde, with little laugh, blu.
we always have few of the old rem
edies about
suppose you name some Of them
over suggested the druggist.
Usually | keep some Overnight
Cough Cure in the house. That's
harmless, isn't it?'
The druggist glanced at DR.. Strong,
and they both grinned.
1T might be harmless" said the
druggist mildly, IF il didn't contain
both morphine and hasheesh."
"Goodnessl" said Mrs. Clyde, hor-