New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1914-06-18
Lease Made to Nat Gold
ston & Co. Reflects Pros
perity of Costume House.
w. D. STRAIGHT BUYS
SITE FOR GARAGE
Property Purchased in East 92d
St.-Fine Lydig Dwelling
Reported Sold.

A lease made yesterday told the story
that Nat Collision x co. had outgro"n
its original home in West nth St, and
would move on next February 1 to- the
twelve story building for light manu-
featuring. which the Aeon Realty Com
pany is building at 90 to 46 East Sls' ST.
Sumner Gerard is president Of the Aeon
company. Collision & co. was formed
little over seven years ago, shortly before
the pancky days Of 1907. II began IN
humble way, and since then IT has been
growing so rapidly that il IS one OF the
largest manufacturers OF ladies costumes
and dresses in the world. In 1906 II had
about q dozen employees. To-day il gives
steady work at good wages to over one
thousand persons. mostly young girls and
women, and its output has now reached
100000 a year.
The last seven years has truly been a
period Of golden prosperity for Nat
Golston * Co. notwithstanding the fact
that in the same time some thousands oil
clothing and millinery concerns have been
forced TO liqudate and go out of business.
Last year 694 clothing and millinery es-
adjustments failed. the total liabilities
being $500, 453. All were manufacturers.
The previous year the loss sustained by
similar failures was over N.60O,0OO.
Trade experts say that the success
achieved by Nat. Collision & CO. is due
10 the fact that it has always been able
TO make the most stylish goods by modern
methods at the lowest possible cost of
production, and at the same time pay its
employees a good living wage. Nat. Gold
Ston. the head Of the concern, is naturally
a man Of most forceful character, other
wise the company would not be occupying
the envious trade position that 1t does.
But his character is such that both big
and little buyers are attracted TO his place
Of business before making any purchase
for the season. Briefly, he is brainy
and a companionable man.
In the building being erected at &c to IS
East Slst St, Nat. Collision & Co. will
occupy under a lease aggregating 100000
for the term the second, third and fourth
floors of the structure, which will be
ready for tenancy on December 10 next.
This structure will have a frontage Of 1l5
feet, and will be built from plans by
Walter Haefel architect. On the site
formerly stood two old houses owned by
the late Or. Charles 7. McBurney and the
Wittnaur houses.
To provide show room with front
age OF 100 feet on the street Nat Gold
ston & Co. have also leased the second
floor of the 45 foot building to the west.
The second floors of both structures VIII
be made into one by the building OF a
passageway between the intervening
walls II is said that this will be the
largest show room in this city If not i'm
the world.
Many brokers sought to find a new
home for Nat Collision & Co.. but it fell
TO the lot OF Nathan Weiss to be the
broker TO perfect this important lease. it
was also learned yesterday that all the
lofts. except two and the store in the
Aeon Building, have been leased from
the plans
William D. Straight. member of the
banking firm OF J. p. Morgan & Co., has
purchased as site for stable and
garage through Pease & Gilman, at 100
and l62 East 92d St, a plot 5GXl0O
feet. now occupied by two frame build
ings. The sellers are Mrs. Ferdinand y.
Neumann and others.
Delano a. Aldrich. the architects, are
now preparing plans for Mr.. Straight FOR
a four-story private dwelling. to De
erected at the north corner II Fifth av.
and s4th st. These architects will prob
ably be engaged TO draw plans for the
proposed garage. The property bought
yesterday is in the centre of the block
between Lexington and Third ayes
The FIVE story American basement
dwelling at 80 East sd St, on
lot &.6xlO05 feet. east OF Madison
av title to which stands in the name
Of Mrs. Rita II. DeAlba Lydig. who
is at present In Europe, has been sold ac-
cording TO a report in real estate circles
yesterday
Il is one Of the most costly residences
IN the section around ST Patrick's Cathe-
oral. being valued at $500 II is assessed
Tor taxation purposes by the city at {l6.-
90. on the same block the owners IN
clude Henry G. Trevor Ermine J. Proal.
Natalie W. Peters. Oliver Hartman,
Mary d. Varnum H. Van r. Kennedy
and Edward II. Wise Directly opposite
at 81 is the seven story structure owned
by William X. Vanderbilt.
other sales announced yesterday follow:
ALDUS ST.-Epstein & Yarhtz have sold
for tho i73d street Improvement Company 10
q client for investment Us Aldus ST. a I'VE
story new law nathOuse. on plot 42NlgI, adj
Joining the northeast corner of Hoe ay
SEABURY PfA-Epstein & larntz have sold
for the estate Of Alcck Kahn and Isaac Heine.
man a plot Of FIVE lots on the east side OF
Seabury pl 100 feet south Of Boston ri The /
buyer is builder who will Immediately I'M !
prove the property with three five story apart I
msnt houses.
G. Nara S7g Fast lSJth st.. a three story 4
dwelling house. with store. on lot &Nll3
RICHARDSON AVN. +. a. W. l. Brown /
have sold for the DE Peyster estate lot. &.sx .
lmT on the east side OF Richardson aV., 100 4
feet north Of NeTeid av.
HRoNXDALE AV.--C. schano & Co have
sold FOR Edward ]. Cahill estate the dwelling
iSs5 Bronxdale av: also for Mary Sullivan 4
estate the dwelling iS2s Holland av
UOMD ST The DuroSs Company has sold
for u Burke iot on the north side Of Home /
81 100 feet west OF WINE rams aN' 70
white IN Hammond.