The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1914-06-19
FURNITURE MEN WILL
MEET NEXT IN COLUMBIA
George b. sydnor, Jr., of Richmond,
Is Elected President OF
Association.
COHEN SPEAKS ON ADVERTISING
Brilliant Banquet at Jefferson Hotel
Closes Successful Convention.
Loose Credit Systems Vigorously
Assaulted by Several Speakers.

loose Crcdlt systems vigorously
Assailcd by Several Speakers.
brilliant banquet ut the Jefferson
Hotel last night marked the conc!u-
sion of the annual convention OF
Southern Retail Furniture Dealers Az
sociation, which had been in session
here since Wednesday morning. Co
lumbia S. c., was selected az the place
for holding the next convention, and
officers OF the association for the
ensuing year were elected and Installed.
An address on Trade Evils" by
Norman Johnson. editor OF the Mcr-
chants Journal and Commerce. OF Rich
mond. was feature of last nights
program. Speaking on the vario.as
business and economic needs of the
four States. Virginia, North Carolina,
South Carolina and Georgia, represent
ed In the association, MIR Johnson
spoke enconragingly OF the commercial
and Industrial conditions IN the South.
and declared that sound business
structures are built upon confidence
and Systematic organization He paid
glowing tribute to the newly elected
president Of the association. George Il.
Sydnor. Jr.. OF Richmond.
Brief speeches were made by George
j.. Royal, of Goldsboro. y. c.. former
vice president OF the association: IT. \.
Taylor. OF Columbia. S. C.: Robert y.
Nelson, or Baltimore, Md. Secretary
Gilman Clyde II. Ratcliftc. Councilman
Jacob Cmlauf Rev. i. 7. McFaden,
j.. ID, and representative members OF
the association.
DISCUSS MODERN
METHODS OF ADVERTISING
various phases of modern methods
OF advertising We're discussed last
night by a W. Litschgi. Jr., OF Char
lesion. :. G.. retiring president OF the
association. Attractive window dis
plays and telephone courtesy are
among the many things the retailer
must keep In mind TO insure success,
according 20 Mr. Litschg!. The mission
OF the furniture inan. according to
IN" speaker, liz not without sentimental
features, because he plays an import
ant part IN building up the most
Bncred spot known to mantle home
Immediately after the banquet last
night brief meeting OF the directors.
who were elected during the after
noon session, WAS held. and business
matters of u routine nature were dis
Cusscd.
The selection OF Columbia 6. G.. az
the place FOR holding the next conycn-
tiun. ana the election and installa-
ton OF officers Tor the ensuing year
were the principal business matters
transacted yesterday afternoon, while
thc address OF Samuel Cohen prcsi-
dcnt Of the Virginia Retail Merchants
association, and that of H. a. TAYLOR
or Columbia, :. e., We're attractive fca-
lures OF IN" program. one Of the most
enjoyable events OF yesterday after
noon for III" visiting delegates was
Inc sight seeing automobile tour of the
city.
COHEN hDNot .,Ti:s
TRUTHFUL ADVERTISING
Ihat strict adherence to truth is
INC key 10 successful advertising was
the declaration Of Mr.. Cohen in the
a ,t.T,,
me daily newspaper. he said IS the
best advertising medium TO lie found
because 1t pcrmcaies practically every
household, and IS read by almost every
one. The successful! ad writer must
possess thorough knowledge OF his
subject, declared Mr.. Cohen, and he
must know just when, where and how
TO advertise IN order 10 realize bcnc-
fetal results. He must distinguish
between what is and what is not real
advertising, said tho speaker. Mcr-
chants who invest their capital and
cxpend tEeir energies in an enterprise
and VINO advertise In a Legitimate way
are rightly entitled 10 beneficial re-
suits which they may depend upon re
ce!ving provided they advertise their
business In the proper manner, &C
cording TO MIR Cohen.
II wish | knew how TO tell you how
to canvass az well as know how to
canvass myself declared Mr. Taylor
III opening his address before the con-
vention on "Outside Canvassng," yes
tcrday afternoon. Mr. Taylor said he
knew just what qualities are essential
In the successful canvasscr. but he de-
Clared he found Il difficult to tell Jus,
what they are. More outside can
wasting on the part OF retail furni-
ture dealers. especially in the South.
would serve to greatly increase bust
ness, according TO Mr.. Taylor In cor
roboration Of this statement the
speaker pointed out the fact that
Smooth. slick canvasscrs," represent
Ing large manufacturing concerns fire.
Quently invade the territory of South
crn local furniture dealers and sell
large orders of goods right under
the very noses OF local merchants,
because the local men have failed 20
realize the Importance OF canvassing
their own territory.
COLUMBIA, CHOSEN
AS NEXT MEETING PLACE
Tho invitation extended To the as
Eociation by Il. c. Williams, of Co
lumbia, s. c.. to hold Its next convcn-
ton at the capital city OF the Pal
metto State was unanimously accept
ed. In making the motion that the
1915 gathering be held In Columbia
Mr.. Williams drew prolonged applause
when he referred TO the South Caro-
lima city The home OF Wade Hamp-
ton" Before the vote on the place
for holding the next convention was
taken, the president explained to the
association that IL has been nm estab-
lished custom to rotate the gathering
year by year from State to state. He
said South Carolina Is Justly entitled
to the 1915 convention because the
gathering was held last year in North
Carolina. and this year In Virginia.
Some point in Georgia will be named
as the place for holding the convention
in 1917.
Yesterday afternoon tho following
officers OF the association for the en-
suing year were elected and installed:
president. George Il. Sydnor. Jr.. Rich
mond vice-presldcnt, II. a. Taylor,
Columbia. s. c.; treasurer. w L. Bell,
Concord. N c.; secretary. j. a Gilman,
charlottesville. Va; directors. TO serve
for term OF three wears, Il. a. Snead.
Clifton Forge; a. w. Lltschgi, Jr.,
Charleston. $. c.: G.. S. Tucker. Raleigh.
N. c.; director for one year. Charles
Robinson, Atlanta, Ca; director for
IInJr 30 q.