Oxford eagle. (Oxford, Lafayette Co., Miss.) 1876-current, 1914-11-12

- @%~<@8& 49, K>@A&04 ~ ~
popular family remedies cf this cozn-
try. and to nisIead the nsvspaper
Publishers into rejecting the sdver-
Using Of such medicines, vAs The
charge made By Carl J. BaI1fe<f. Of
Buffalo. y. T. 81 the ccavsnfion OF TIE
Advertising AGllIaxfou n Detro1x
Mr.. Ballietf b . director of TIE Pro
prietary Association Of America which
includes In rs nenbership two hun
dred firms which maize the popular
prepared medicines Of America
Mr.. BaIisest pointed ouf that Il 10
the dzty Of the nevspnp<r puhiisAer
to refuse the sdvertising Of any take
Or franduIenf medicine. just - n h
his duty to refuse any fake o. frnzdn-
ient advertising but n 10 not right to
shut down On an medical sdvertfsfng
oecAnse there have hsea soua faksru.
any more than n would Be rfeht 70
refuse TO pzblish all departnenf Store
sdserfistns because certain sfcrss
have nade . practice Of lying about
esrgain sales.
Disease aad death are mysteries.
People Who are perfectly ven are
skepucal Th<y laugh II IL the
sorn patient medicine Joks. inst -
tsey Aueh again asi again over TIE
many variasioas Il Tie operafsoa Soks
Iae operAxion was Q success buf
ths patient died This soeaIIed h.
NOR has perhaps hurt the medicine
business With veil people. bat whoa
the hitherto healthy man feels . -
we're pain o. fIlness he innediately
ssnts medicine. and YIN bless Tie
cure whether Il b at the hands Of .
regular doctor. . houeopufh. an osteo-
pafh- Christian Scientist or patent
medicine There b nothing more
deadly than disease: nothing nor,
nonoraeie than to care r.
Mr.. Bailiett refuted the idea sozsht
70 - spread about that pasens neat
e1nes are Unpopular By showing that
IRON 1890 TO 1919 the amuuut Of pr~-
perea medicines Consumed IN America
inereased nom s1ee. ~. 800 to slss.-
vs.eee annually. He showed hat. a.
though the American Medical A.poet
sfioa = tryfng ~ IN orranixsfion 70
extsrninafe soeailed pafent nsdk
eines. the family doctor. indivsAuaIIv.
n mot fghttng them but presrrshfne
them He estimated that eos Of the
prescriptions written BY doctors today
include proprietary medicines.
he writings Of Dr. Harvey ". VI
ey. n said. have also aimed 70 d.
struy eonadenes In proprsstary neds
efnes. bat that Dr. wfIsy's ideas are
not infalifh3e n shown By css>, vherr
an anaiyses we're entirely vroas. Mr..
haiiieft mentioned . case where. With
Al TIE power Of the Government. h
foasns . preparation a. being DANGER.
Gus TO health. and vas ins,or,ousiy
valloped-
There has been spread the Ne. tn.
: esvef faker can mix Q few useIess
INGREDIENTS and BY smart advertising.
seii tons Of II and win sudden wealth:
whereas. ~ matter Of fact, the uedt-
cine basfness II notorsously dffseul,
and where there has been one suee-..
q II there have been Q hundred f.I,-
urea Any medicine which hss M
merit cannot live. because per,ou.
Who are duped into bayins n once Nm
noe Day II again. and the prust INN
advertising 4 medicine can opIv 60.
nom repeat sales to the saue. 49,.
NED people Therefore. any medtcf.s
which has been on the martet for /.
number OF years. and 10 SIN .avs~.
Used. must have merit behind n 10 =.
count for Its saecssa-
In conciusion Mr.. RaIli~tt d~~f.,-S
thaf no newspaper 10 doing tustiee 10
ifs readers in the natter Of medical
or other advertising. uniess N snv.~st-
safes. not oaly the wording Of IL a
versfsement offered for pubi,e.s,o.
but the merits a the artscle s6v-r.
ttsed- He Pointed cut hat t. fev
nsuspapsrs Who have hs<r d.l>A.4
into The policy Of barring oct usasenl
o4vofts1ng have adoptsd this eu>srn1
DG6cy. rafher tAan - 6Dr1 a fnve,-
eonefcn bureau Of this kind vhieh
coa1d. b . constructive and u,efuI q.
eusk investigate and Decide uhat 4
. epcd product ana What b : mud.
h ~ only he ms63cins busan~ss. Int
In every o<hsr businass Witch aAvrr.
tises fts vares to The pubic.
The audience seemed 10 agree vifA
9ailiett's ideas On tie ssAjscx -
urman decided TIE question q