The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-06-09
Closer Scrutiny Will
Disclose Lozier Superiority

ALL CARS ARE GooD-when new.
ALL CARS LOOK wELL-when new.
ALL CARS ARE sILENT-when new
AND ALL CARS ARE PowERFUL-when new.
IN A Observation-Disclosures abused word. more
sales w . it."
hill or show any burst Of speed you can specify
BUT THAT PROVES NoTH1NG-as you know.
YOU KNOW. IF YOU HAVE OWNED cARs-.nd IL
the eonnoisseurs car-you know the performance
Of car that has just been tuned to concert pitch
STATIONS, proves-absoutely nothing.
IT GOES WITHOUT SAYING that if the was in,
capable of doing the regulation stunts it nexe, would
never would have been built.
YOU CAN CALL TO MIND cars you have known to
perform the most remarkable feats when new. but
which in six months year. or at the Longest; two
high" it will struggle up only on second.
NOR ARE THE NOISES CONFINED to the motor
franz. WINES spring. ere.f and the body sque.s as
weaves while the doors either will not open or will
80 many different kind of sounds at the same time
pound; bearings ratteMand the other noise. can be
distinguished but not described.
WHY IS TH1s1 YOU ASK. Perhaps the following may
explain. 1t may may not be news to you-depend-
ing on whether you have INDUCED in the expen-
sive luxury of a speed launch
makers of highspeed launch motors will give Think
Of that! Th. the motor Is capable Of running na unds.
YET ANY ENGINEER KNOWS that Is a tremendous
guarantee. Sustained maximum load for one full hour
psf sas % e w1da
WE'LL REPEAT THAT-fun speed-mszmum load
one houri
AND ANOTHER FIFTEEN PER CENT nigh. stand
the hours test-but would never be good for much
sfterward
AN HoUR-THEN REsT-then another hour il you
ke-that is what the speed launch motor is guaran-
teed do But it must have that between times
NOW LET'S APPLY THAT to automobile motor
in actual The average car in hands Of the average
driven to its limit for long time :purt
rood long "a o., S o; and The
stand up under that.
OR; IF THE OWNER DRIVES carefully .lx.y.-never
for quite some time
BUT If ONE PAY he and the car happen to be feeling
and s s; Bass him &c on ,. III.
eeer.tor and cut her loose for a few miles
THEN-ooNE IS THE SILENT CAR; gone the sweet:
which he was 50 proud Gone-snd gone Tor good.
PERHAPS HE DOESN'T NOTICE 1T just at the time.
think s.
c.: catches and s 10, OF sound; =, tina. not there
need "6rst aid"
everything else done that can be done But the doe
tor cannot replace decayed tissue-nor wholly cure
Alas you know it-ior you have had that experience
YOU SEE IT WASN'T CAPABLE of withstandins the
sustained load for so long. Momentarly yes But
over a long period,
BUT THERE ARE CARS THAT WILL-they eonsti.
tute that other per cent or thereabouts.
LozIER IS ONE OF THEM. II we were asked to e.
in ss w wou s.y m and
Withstand the severest service for the length
Of time
AND IF ASKED TO PROVE 1T would point to the
Vnderbilt-which Lozer won; the Santa Mc-ica
which Lozier the Elgn Road Race, which
Lozier and the memorable 24-Hour Grind a
Four and Six.
YOU WILL RECALL DOUBTLESS that just to show
how Lozier would cool under such severe condi-
tons the driver of the Six removed his fan few
hours after starting
IN THOSE EVENTS-those contests-the kind Of quail
ty we like to call Lozier proven conclu-
sively-for they were called upon to withstand
imum speed-maximum sustained load-for three
twenty-four hoursi
WE COULD GO BACK OF THAT and show records
of Lozier motors in marine events For. fifteen years
before Lozer began to make automobiles Lozier
tors were the Standard OF Perfection In marine
= gines.
(BY THE WAY; HAD YOU ever compared the stand ard
of horsepower formerly applied to marine motors witt,
that which, by common consent is used-in ads-as the
'ratng" of automobile engnes7 Here's the difference
The rating of motors actual-determined
by pulling against waterwhich will not compress and
must be displaced That calls for sustained effort
No let-up. No releasing slipping the clutch
Maximum load all the tme)
LOZIER STILL ADEERES that standard. Loziey
motors and Lozier cars made to stand under
sustained maximum for longer than Others an
to make they will, every LoNer testeo
under hydraulic load. That is why Loziers STAY
good