The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1914-03-16
MONDAY. MAScH IL. 1874
Coz Operation And
Newspaper Publicity.

Newspaper Publicity.
For some reason. known only to the
public. the newspaper man 10 the only
person on record who 10 supposed 20 be
sinaquitous. He Is the man who must
have time for everybody and every
thing. even though there ara bot twen-
ty-9ozr hours 70 tina DAY.
It Is nothing unusual FOR q newspa-
Per man TO 50 % q funeral, Q. fare, and
a festival al IN tns Same afternoon
Indeed any seasoned reported ts sup
posed 60 be eApaAas 81 covering many
more asGgnnasnss tasan this IA . few
short hours-
But wwen the reporters Seven League
Ooota cnn gee over only 90 much
ercund every day It IL hardly TO be
supposed tnae . special man can be
detailed 10 cover every small enter
emanunemt given IN tho city. or 30 know
azst when every citizen arrives or de-
parts on sosne errand Of interest 70
hinasslf
New and then some map comes along
VINO lin Interested I'm some public work.
and rsalissng that this work may be
also Of intsrsst to the reading public.
he oooperates with the Newspaper In
giving this work publicity.
There ID . man In Pensacola for IN
stance. who 80 interested In church
work. This man has never been q
newspaper man. but his business has
brought him closely en- touch with
newspaper work. and he has come TO
q realizaraon Of the cacf that the news
paper IL business proposition. and
being business man himself he han
oles his church news In 90 business
IKE q way. that the church with which
he il affiliated Il rapidly advertising
fkaslf. through the newspapers-
Now. advertising has come 20 be re-
cognized as valuable In religious awak-
ening. 40 In other lines Of human en-
deaScr. and It - no uncommon thing
90 seo. In the cstieA churches taking
barge aAverttgine space "a the papers
while there 10 one church IN Pen
mooaa which has done soma advertis-
4ne. having used several display cards.
aAvertisin9 special sermons. chs is not
generally done IN Pensacola. and . not
enc method c6 ehe young man 70 whom
we refer.
The man who has furnished the text
coz tnaa talk. believes In publicity.
ACwever. and reaHzing that Pensacola
A. iuse growing. but not yet grown. and
teaa& st IN not possible to detail spe-
caal man for every small p4eos OF
church nswa. has constituted himself
usurch rrporter.
re called on The Journal and escer-
Gained frst that The Journal was glad
Co publish church news. Finding that
thts was 20. he enouired just what was
considered legitimate news and what
was paid advertising.
Since that time. this young man has
never allow q week 90 go by that
enc news regarding his church L. not
sent into the paper. Legitimate news.
such ss q large religious meeting, 9
special sermon. or q Sunday school raj
" 10 sent In by him. for the news
eoiumns.. Realizing the time it takes
20 prepare this mater. and the care it
requires 70 put It In its proper shape.
he does not wait until the last minute
and then send In q hurried cs\ to the
newspaper once asldng-or demanding
that a man be sent out to report a
~~.~n~~. -. an nl~,.~.aM ~..wv~~w - - -.
ctal lecture He reports these meetings
himself. And he sees that they are
in the proper shape for publication
Holding the position in the church
and Sunday school that he does hold,
he is young man OF education as well
ar originality. and the matter that is
send into The Journal by ham Is always
carefully typewriter. and needs little
editing. When the church gives an
entertainment for revenues. he does
not lombard the Newspaper once for
free notices. but realizing that the sub
ecript1on lists and the advertising lists
OF q daily paper are it's stock IN trade,
and requiring that the paper pay him
dollar for every dollars value in his
business. he administers the business
arairs OF his church in the same way.
and every paid entertainment that is
given In his church. is advertised by q
display card. not once, but every time
he wants q notice. The advertising is
accompanied by carefully worded
sswr4te ups OF the entertainments.