The Detroit times., 1914-11-11

"Say-aint she daisy "A ie-
markable car"-"An extraordinary au-
omobile"-"Some bus. that! are
samples OF the remarks cast when the
new Dodge Brothers car was shown
officially TO any person outside their
own immediate organization.
The formal announcement or the
new car, Tuesday, at dinner given
by the firm TO the newspaper men oil
Detroit at the huge plant In Ham
tramck.
Proceeding the dinner the guests
were treated to q half-hour whiri
around the city in the new car. and
the anticipated pleasure reflected IN
the remarks at first sight OF the car
was fully realized.
Among those present at the dinner
were. John F. Dodge, Horace Dodge
A. |. Philip, sales manager; Geo, L
Hubbs, publicity manager; John y
Collins, district sales manager Tor
Michigan, northern Ohio and north
ern Indiana: Thomas j. Doyle, Detroit
representative, and representatives OF
Detroit newspapers. Mr.. Collins VIII
have personal charge of the exhloi-
ton OF the new Dodge Brothers car
at the local salesrooms in the Dodge
Power building, No. 26i Jefferson-aVe'
east, for the next two or three days
after which he will make a cross,
country run to Toledo, South BEND
and points in Ohio and Indiana, then
to Grand Rapids and other places IN
Michigan.
II seems paradoxical that motor
car company. which has been In ex-
istence since the beginning OF the IN
dustry, and which has built in It's
own plant the working parts for over
500, 900 cars, should announce that II
is just now preparing TO market It's
first car.
However. this statement Is true as
applied 10 Dodge Brothers.
IL heredity can be credited with
handing down traits from father to
son. then heredity has meant great
deal to these brothers. Their father
and their fathers father were both
by inclination and by oc-
and the third generation
has shown most pronounced apti-
tude along the same lines.
The brothers are expert mechanics
because mechanical talent Is In the
Dodge blood. They have succeeded
In building up an enormous business
because they have invariably insisted
on a high standard Of quality and be-
cause they were among the first In
the motor car industry 10 grasp the
OF scientific methods and
large scale production.
Dodge Brothers handled the first
really big order ever placed for au-
tomobile parts, consisting OF 5000
sets including gears
assembled. This was 10
years ago, and, even at that time, II
was conceded that these brothers
were extraordinarily efficient. In fact
II was said that with their 200 work
men, by virtue OF their advanced
they could equal the output
OF factories employing twice as many
men.
Today there stands a manufactur-
ing plant comprising more than
dozen buildings with floor space
of more than IS acres, equipped with
the most modern machinery known
TO the industry, and with a produc-
ing capacity that Is one OF the mar
vels OF the motor car business.
An addition TO the plant Is just now
being completed. II is four-story
building SIC feet long and 20 feet
wide-''large enough" as one visitor
put Il. ito assemble all the cars made
in America" This new building Is
all that was needed 10 give Dodge
BROTHERS the facilities for manufactur-
ing their own car in quantities large