The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1914-08-06
GIG PARADE IS FEATURED
csrs>ag SESSIONS of the Convention Are
J3oing Held this Afternoon and Grand
W.nd UP VIII Bring the Big Meet
Ing to All End This Evening.
(Proin Wednesdays Daily

"a lO}u wednesday, . Duuy)
The big convention of automobile
dealers at he Jeffrey plant was NOV
ing along smoothly today and the big
crowd here for the opening Of the
convention was swelled by scores of
new arrivals on Tuesday night and
this morning and the committee in
charge OF entertaining the guests was
forced to skirmish out late Tuesday
night to find entertainment for all of
them. This is the last day of the big
conference and the promoters are sat
isGed that it has been the biggest and
most successful gathering of automo-
bile statesmen ever held at any automo
bile factory, Featured in the enter
tainment of the visitors late Tuesday
afternoon was big parade Of the
Jcffery cars. Sixty motor cars, includ-
ing both pleasure vehicles and trucks
manufactured at the focal factory, were
lined up in front Of the big Offices and
after they had been loaded to their
capacity the parade started. A run
all around Kenosha was made after
which the cavalcade of cars whisked
away to Racine and the visitors were
given a chance to see something of
Racine as well as Kenosha.
Tuesday night the dealers and their
friends gathered at the Rhode Opera
House where vaudeville show was
put on. There were a lot of artists on
5ac program and they had a lot of hits
or visiting statesmen which made lot
Of sport for the crowd which comfort
ably filled the theatre. After the
theatre party there was an informal re-
eeption to the visitors at the Elks Club.
The business sessions on the first
day of the convention were most in
teresting from the standpoint Of the
dealers. One of the notable facts in
connection with the sessions was the
presence of many men who represent
the makers Of high priced automobiles.
These i2en are taking an especial inter
est in the new Jeffory Six.
The Tuesday session was opened by
t. S. Jordan, secretary and sales man
ager of the company, who made a
short address outlining the principles
OF this forty yearold concern. l.. HI.
Bill, assistant general manager, was
then introduced and brilliantly reveal
oil TO the assembly the problems which
the Jeffrey engineers had solved in the
construction of the new Chesterfield
Six. He made it very plain that the
JoGery Four had been such a pro-
nCunccd success that it was to be CON
Gnued as permanent factor in the
line.
AS 4. II. Bill brought to close his
remarkable explanation of the engineer
ing principals of the Jeffrey line, the
new Chesterfield Six was brough. to
the door of the convention hall and all
hands piled into the factory yard to
view tho new product and to give it
their cheers. Just at this point, a
terrible commotion was noticed on the
roof eff an adjoining building, and as
the dealers raised their eyes to give
;aceful Attentions, the photographer
snapped the group
The guests were then invited into
the crstwhile sales display room of the
Factory which had been claborately
decorated as n banquet hall, and COW
efs laid Ger all present.
Jthn il. Gafor, caterer of Chicago.
prepared aad served the repast which
w5s pronounced by all present up to
the Jeffery standard
Ihe afternoon session was enlivoued
by characterlticauy forccful address
by Mi Jordan why outlined the sales
and Advertising policy for the com
ing year.
Breakfast was served. at the plant
tAis morning and remarSsb BILE truck
demonstrations, which taae amazed
truck users ard me trade the past
two or three week., were reyeated FOR
tie benefit u the dnniera.
4 ~ eral discussion marked this af.
ternoon session which CAV to the
dealers an opportunity 20 enquire Into
ali matters Of selling policy as we'll as
30 Gtt cle2+ly fixed in their minds any
mechanical po.nts regarding the line
waicn stil remained unexplained
TIE big sales ecnfnrmlce closes this
evening with the open house at the
Lbs Cub. As "a -oso,t Of aho confer
ence Q IS 'ecirrAd mat laany now Zeal
rrs have oeoi. added to the ,Teifory list
and many con;yacts Cor next season 5
business wers tucked awsy in tho poe.
k@ts OF the dealers when they pre-