The herald. [volume] (New Orleans, La.) 1905-1953, 1914-12-03
MARKETING WORLDS
GREATEST PROBLEM
WE ARE LONG ON PRODUCTION,
SHORT ON DISTRIBUTION.
BY Peter Radford
Lecturer National Farmers Union.

The economic distribution Of farm
products is today the worlds greatest
problem and the war, while 1t has
brought its hardships, has clearly EN-
phasized the importance OF distribu-
ton as a factor in American agricul-
ture and promises to give the farm
ers the cooperation Of the govern
ment and the business men the
solution of their marketing problem.
This result will, in a measure, com
pensate US for our war losses, for the
business interests and government
have been in the main assisting al
most exclusively on the production
side of agriculture. While the depart
msnt of agriculture has been dumping
tons Of literature on the farmer telling
him how to produce, the farmer has
been dumping tons Of products In the
nations garbage can for want OF
market.
The World VIII Never Starve.
At no time since Adam and Eve
were driven from the Garden of Eden
have the inhabitants of this world
suffered from lack OF production, but
some people have gone hungry from
the day of creation to this good hour
for the lack Of proper distribution.
Slight variations in production have
forced a change in diet and one local
ity has felt the pinch of want, while
another surfeited, but the world as a
whole has ever been land Of plenty.
We now have less than one-tenth or
the tillable land Of the earth's surface
under cultivation. and we not only
have this surplus area to draw on but
It Is safe to estimate that in case OF
dire necessity one-half the earths
population could at the present time
knock their living out of the trees
of the forest, gather 1t from wild
vines and draw it from streams. No
one should become alarmed; the
world will never starve.
The consumer has always feared
that the producer would not supply
him and his fright has found express
sion on the statute books of our states
and nations and the farmer has been
urged to produce recklessly and with
out reference to market, and regard.
less of the demands of the consumer.
Back to the Soil.
The city people have been urging
each other to move back to the farm,
but very few Of them have moved.
We welcome our city cousins back to
h. nj ~
tains 1902, 100000 idle acres of till
able land where they can make a
living by tickling the earth with a
forked stick, but we do not need them
so far as increasing production is con-
cerned; we now have all the producers
we can use. The city man has very
erroneous ideas of agricultural condi-
lions. The commonly accepted theory
that We are short on production is all
wrong. Our annual increase in pro-
duction far exceeds that Of our In
crease in population.
The World as a Farm.
Taking the world as one big farm,
we find two billion acres Of land in
cultivation. OF this amount there is
approximately 75O,OO0,O00 acres on the
western and 1850 100000 acres on the
eastern hemisphere, in cultivation
This estimate, of course, does not in
clude grazing lands, forests, etc.,
where large quantities of meat are
| produced.
The worlds annual crop approx
mates fifteen billion bushels Of &C.
reals, thirteen billion pounds Of fibre
and sixty-five million tons Of meat.
The average annual world crop for
| the past five years, compared with the
previous five years, is as follows:
Past Half Previous Half
Crops Decade. Decade.
Corn (Bu.) 3,ss4,174,0o0 s,4oS, 1855, 900
Wheat (Bu.) 1892, 100000 3.257, 526,O00
Oats (Bu.) 4,120,017,0OO S.5oS,S15,OOO
Cotton (Bales) 19,S63,s00 1854, 200
The world shows an average in
crease In cereal production of 13 per
cent during the past decade, compared
with the previous five years, while the
worlds population shows an increase
of only three per cent.
The gain In production far exceeds
that Of our increase in population. and
1t is safe to estimate that the farmer
can easily increase production 25 per
cent II a remunerative market can be
found for the products. In textile
, fibres the world shows an increase
during the past hall decade In produc-
finn ~ tx nor nanf ooipof q yop,,Io !.
ton increase Of three per cent.
The people of this nation should
address themselves to the subject Of
improved facilities for distribution.