The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-08-31
TIN GERMAN PUBLICITY
BUREAU.

that the German government
h. making % determined. or
ganigcd cnort 20 enlist the sympathy
ct tho United states In its life aud
death %struggie. The Herald referred
IA day or two ago to the weekly mag
azinr. The F%ntheTlnnd published
IN New YorR and sent broadcast
through the country. This magazine
is devoted frankly to a statement of
the German side OF the case Il is
made mp Of material Of n most read
able nature. much of u of absorbing
interest. with a wealth OF lnforma-
ton about Germany military meth
DDS Of which few 90 Us had much
idea heretofore. II is furnished cvi-
IDENTITY. IL not by the government. at
least from government sources. The
first issues were SO strongly partisan
NJ 10 destroy their influence. LATER
issues now arriving are being more
akilifuly and wisely prepared.
Even more up-to-datc American
methods are being used. The news
papers receive In every mail huge
bundles at German war news; state
ments NJ experts, scmi-ofncial re-
ports, contradictions OF Attenuation
gent out through English and French
-censorships. statements pf the "iu-
side" Of European diplomatic ncgo-
tiatlons and situations. Oh! al emen
dous interest. evidently prepared by
skilml newspaper men and much OF
the matter openly forwarded 10 the
newspapers through some Of the
largest publicity agencies - the east.
The German ambassador IL giving
out freely every day lengthy official
statements. some OF which conflict
directly with The French and English
reports. yet which are given as di-
rect statements Of facts.
All his il interesting as showing
the tremendous value which Ger
many evidently places on the good
opinion Of the United states. The
computation u Is now clearly q
campaign for the good will Of this
nation. IL perfectly legitimate. 1t Is
fair that the Germans should seek Go
contradict false reports from the
other n1tions: ana hat they should
seek TO make a good ease for their
own nation. But much of this press
magter iB so intensely pro-German
az To lose its force. The free press
bureau is by no means "A new insti-
tuition In this country. Il r.. indeed.
50 well established that none but the
great artists in publicity nov get
by with the ready made press
| dope" either with The editors or the
readers OF newspapers.
stories Of atrocities committed by
both sides; charges Of awful barbar-
ism against all the combatants, come
In the press reports Of each day.
There Is basis for an Of them no
doubt. for the great war itself Is
an almost unbelievable atrocity. Lou
vain and the streets Of ruined Char
ltroi piled high with dead; homes Of
innocent non-comhatants wrecked by
bombs dropped from a Zeppelin;
2.o00 men hurting themselves az a
foruncation and returning from the
charge 80 strong. Russians with
sword bayoncts lighting their way
through m%eshings OF wires charged
with electricity. and insulating me
wires with the bodies of their fell
lows; thousands of idle, ruined
farms millions OF idle ana starving
men and women and little children
So long as pictures like these are
given us. our minds have little time
or capacity 10 weigh either the re-
ports passed by the censors who con
troll the cables or the volumlnou'
press dope OF the German ~publicit,
bureau. Americans. Il would seem
are lust beginning TO real'ze th'
enormity Of this hell let loose ~ th'
lifting o. the nd from the shoulder
ing passions Of Europe. our oni'
positive sentiment for a iong tint
probably viii be one of horror tina
such things can be; and after a while
in spite OF cut cables n consors
we viii begin getting uncolored facts
Until then censored statements AM
press bureaus win not get very "a
in the way Of creating sentiment Il
'his nation.