The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1914-03-12
UP-TO-DATE & NOVEL
Advertising Methods Adopted by
An Enterprising Firm.

politan in the methods of advertising
used by our merchants to call the buy
ing public's attention to the many
splendid values which they are offering,
also that the wide-awake firm of
Mathews IL Wight are keeping up with
and just little ahead OF the times in
an advertising respect is again practi-
cally demonstrated by what is perhaps
the most elaborate system of advertis-
ing ever attempted by any business
house in this section, namely: the Civ
ing away of a beautiful Grafonola and
Colonial Queen Sewing Machine
which will soon be on exhibition at
their store.
In recent interview with Mr..
Mathews regarding this decided inno-
walton in advertising he stated: ave
have been enjoying the patronage
and confidence of the buyers of this
community for some time now and by
always trying to keep our stock com
plete the saying that you can get it at
Mathews IL Nights has become a
household expression. In giving away
these presents we are actuated by a
double purpose, to show our apprecia.
ton of the patronage of our friends
during the past, also to encourage new
values we are now showing in all lines
to the attention of every buyer in this
territory. The plan we are using in
giving away is equitable and fair to
all, simply this, every person buying
one dollars worth of anything in our
store will receive coupon good for
100 votes. The person having on the
closing day the largest number of votes
will be given the Grafonola absolutely
free of all cost. Next highest, the
Sewing Machine. No favors will be
shown. Our reputation for square
dealing assures our customers of that
fact"
These premiums are surely presents
worth having, and we predict a very
"merry race" for votes during the next
few months.
Mathews a. Wight are surely to lie
congratulated upon their broad minded
methods and Trade Getter" advertis-
ing system
Wesley Collins was at Port Huron
Wednesday.
DR.. j. b. Stevens was at Port Huron
and Sarnia Wednesday.
J. w. Harrington was at Port Huron
and Detroit Wednesday.
Lem McWatters and wife were in
Port Huron and Sarnia Monday.
II. 5. Campbell of Port Huron is in
Yale today calling on his friends.
Geo. w. Bell has purchased the Robt
f. Lambkin farm east of Old Brock
way.
Joe Granny of Detroit was in Sanilac
county last week investing in real
estate.
the past two weeks but is now on the
improve.
Bessie Conroy and friend of Detroit
visited relatives in and around Yale
last week.
Bertha Ernest left on Wednesday
for Fenton where she has position in
millinery store.
Jacob Holmes of Kingston is in Yale
on weeks visit to his daughter, Mrs.
Ed Eilber and friends.
A. A. Graves of Port Huron, we'll
known in Yale and st. Clair county,
died Wednesday evening.
Margaret Conroy and May Mellis of
Harpers Hospital, Detroit, are spending
couple VI udyS III Iuo ClIy'
VIM. H. Fletcher, Geo. w. Elston
VIM. II. Learmont Peter Gleason and
Edward Young were at Sandusky this
week.
Treasurer Ed Holcomb, of Brockway
township, was at Port Huron Wednes
day and settled with the county
treasurer.
Rev. +. Ii. Boleyn of Flint, the new
pastor of Mechanic street Church of
Christ will preach in Yale Sunday next
both morning and evening.
Mrs. Helen Reid entertained the
following guests from Port Huron
Sunday:-Mrs. Glen Ballentine, Mrs.
Farrand Ballentine and Lillian Long.
Pomona Grange Of st. Clair county
will be held in Brockway Grange hall
on Wednesday, March 18th. All Patrons
are requested to attend. Albert Tosch,
sec.
Mrs. w. NJ. Ward of Romeo will give
an address on alone Missions" next
Tuesday afternoon at the NJ. r. church
at 2 o'clock. Every lady cordially
invited.
Jas. Is. Brown was called to Pincon.
ming Monday on account of the death
of his mother who died Sunday at the
age of "a years. The funeral was held
on Wednesday.
A program consisting of recitatiOns,
dialogues, songs, ETC., will be given at
the Careless School house next Monday
evening, March 18th, for the benefit of
the Sunday school. Admission 10 cts.
His many friends will be pleased to
hear of the continued Improvement of
l.. c. stirling, who has been steadily
gaining until he was yesterday takenfor
a short drive in DIR. Learmont's auto
mobile. He is much brighter and more
cheerful and all hope to see him around
once more.- Croswell Jeffersonian.
Special evangelistic services were
started in the Methodist Episcopal
church last sunday and will be con-
tinued for at least two weeks. During
week nights services will begin at
o'clock standard time. Rev. w. b.
Balmer, district superintendent, will
assist in the work. Everybody cordially
invited to attend.
n