The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-06-27
rrIE noosrING srlnIr.
IN WHAT might be called his in
augural address Ia the CONNER

muRufui address 20 the tomWef-
= cial club President Cushman
spoke briefly on the Boosting spir-
it, lie invited Albuquerque to get
away from psychological deprcs-
sion and instead tn acquire the
psychoiogicei upliu." which means
the true boosting spirit
We have seen u great many def
niuons Of "boosting. ranging all the
way from u yellow diamond and a
checked suit %spouiing namboyant ne
ton, to arnes clcar-headed build
Ing force But what Mr. Cushman
appears to have meant by the
boosting spirit" was the spirit OF
choerfulness and sensible optimism
aud hopofuiness. a state OF mind
which In the individual nearly always
lends 60 success and n not 10 sue
cess To a large degree OF happiness.
Keep cheered ro' was tho way the
club president put h; and We 1--we
heard no better advice given to Al
buquerquc business men In many a
day.
Take the matter OF land develop
ment in this section, referred To by
the club president, We have been
80 .a-s.a .... H.T..sa.a. H..a NttHRa
80 long aud 50 often that We have
come 10 believe all land tales In his
section defective: when a. a matter
os fact defective titles now are the
exception and there are few II
which cannot be corrected. When
the county survey, one Of the clubs
Immediate tasks. Is completed. there
VIII be no defective titles left, But
We have talked about defective titles
80 long that We have come To accept
that ghost 10 n long departed past
az AN lnsuperable obstacle To devel-
opment Of uat greatest resource
Don't open YOU conversation with
q stranger By telling him our lands
are fine bat our titles are defective"
said Mr.. Cushmau Tell him what
The land viii produce ard b. produc-
ms and arrange II so he can see for
himself. And Il follows That the
man seeking land. having beer
shown What farm land In HE vicinity
will produce. will want some Of u.
When he gets to that stage he will
find ou about titles. and II he Is con-
WINGED of the fertility Of the soil and
the availability Of water and a mar
ket. a title difficulty Is not likely to
stand In his way
The spirit which peiaists ia saying
business rs bad when il b. good. and
rotten whsn u ~ medium, and ruin
Gus when IL Is actually dun is he
psychological dcpressor" which has
stopped progress and kicked the bot
tom cut 81 business IN many a COIN
munity. Persisted ia and encour-
AGED II viii stop any town that has
not passed the stag of mature de-
velopment. Albuquerque. 30 far az
the modern town is concerned. Is only
thirty-three years Did, a mere mu-
nlclpal child We have splendid re-
sources, and a commanding location
and lair development but We need
coddhng and careful treatment and
the right kind ~ trimming when a
child runs W against IA puzzling
problem in school room or life. tell
ing the youngster as O. rotten fall
are viii not do much to help % on
hes way,
And juHt - tho persistent dark
view. the grourh, n you please. CLOGS
the wheels ana acts az the most paw
erful ~ all psychological deprcss
ants. 80 does the cheerful view. tho
hopeful spirit the bright side atti-
iude create "a pEycholog cal uplift'
which Will assay about ninoty-eirh
per osnt pure. hRrd-cash results II
psrslstentiy and tr%ustfuily and hon
estly practiccd The boosting spit.
a.. as We gather Mr. CashmaT
meant Il, not only will hn a stagnani
community out 81 its stasnation. bul
~ viii start a live community on a.
upward way with d kick that D. be
yond resistance, A spirit which vii
make good men Out Of bad ones. anC
successful men out of failurea. q
bound 20 perform miracles Tor tina
community IN which a iot 81 men ar,
tremendously practicing Il AT nee
on AND MEXICO.