The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1914-12-19

to other scenes and spheres where the
fancy for the moment may reyel, re
freshed and delighted. They are win
dows OF imprisoned thought.
A picture is invariably an exaggera-
ton OF the object reproduced. and. gen
orally speaking, to please it must de-
celYe.
of Deceptive Value.
The deceptfve value OF drawings or
paintings over photography Is recog-
nized BY no one more fully than by the
grent cata logue houses. hence their
adoption of the most expensive method
Of displaying their goods to the public,
well knowing that photographs tell the
truth, so far as a correct pictorial re
production is concerned, and would not
be conducive to good business methods
when the goods offered are faulty.
How many farmers would think OF
buying q COW from a picture In a
newspaper or catalogue. with just a
name and description under 1t? OF
course the description would say that
the COW was a 6ne black and white
COW. weight 800 pounds and so many
hands high, free from blemishes and
offered at the reduced price of $S9.97
because OF a spot cash deal Will a
stock farm which failed.
There is as much sense In n pur-
chase OF that nature ms there is for a
farmer to buy a buggy, ''our own
brand,n Mt $24.T0 when he can get the
real article from his home dealer for
$25 and have the privilege OF inspect
Ing It before buying. And no freight
to pay.
Did Farmer Consider Everything7
While talking to a farmer the follow
ing was cleaned: Farmers, as a rule
do not like to send their money to Chi
cago or any other place for their goods.
They would rather buy OF their loca;
merchants II their prices are not out
OF reason. Merchants generally buy
their goods where they can get them
the chca pest, whether in Chicago, New
York or Asia. no matter how much OF
the same goods the farmer has to sell.
The price is the flrst and last consider
alton, They az the price of what he
sells az well us what he buys. Can
the farmer be blamed for buying
where he can get the best bargainsf
He wants to enjoy the same privilege
as the merchants do. Fair play Is all
he wants"
A Business injustice.
But did the farmer who made the
above remarks take everything into
consideration? Did he remember that
while the local business men are main
tanning markets for the farmers, assist
ing In making roads to these markets
and doing all they can to help tho farm
er. the mail order houses that have not
4 cent invested in his vicinity do not
buy a dollars worth OF the farmers
crops nor contribute a cent to the well
fare Of the community? Yet they are
getting a goodly portion Of the local
trade. and business men naturally feel
that il Is an injustice. 1t is, and the
only way to overcome it is by ADVER-
T1S1NG.
Visit to Country Town.
Merchants should publish a com.
parison Of their prices with those OF
the retail catalogue houses-fght them
With their own weapons. While visit
ing a country town recently the writer
made some Investigations and dlscov-
cries. Fer example, a Chicago mali
order house was selling 100 pound
grindstones mounted fer $50. The.
local merchant sold the same article
for 1925; freight from Chicago 56'
cents. making the mail order article.
cost $3.65; seam roofing. sass In Chi:
cage and $3.50 from the local e
chant freight 10 cents per square to
be addedsto the S2.e6, maidngttSs de-
tlyered; washing maehtnes, 1886.
Saeainst Sa.75, freight % cents to bsi
added . theS$3.a6s These are faeee
which every merchant can proyeEaadl
Eeepftsktao On an The time