The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-06-28


n rheumatic old lawn mower He doesn't
try to make you look like a damphool
or anything like that. He merely looks
surprised.
on desk over In corner ne spies
one OF your machines not In use. The
girl is out fixing her hair. He inserts
a slice of paper In the machine, losses
n few comments on the bungling car
riaSo arrangement. and then starts to
peel OFF the familiar shorthand school
sentence, Now Is the time for all good
men to come to the aid OF the Suffra-
.ettes." He has n shrewd professional
way OF walloplng certain combinations
~ keys all at once, SO that the sentence
looks something like this when the clinic
is over, "NOw 10 tins uinc." &c. a.
That's one OF the great faults Of
the Rummyton," he observes with u
near weep as he shows you the paper.
1T is indeed "A pity that Il big firm
like the Rummyton, who have done
such a fine patriotic work In helping
to make tho great American nation
known abroad. cannot solve this vital
question of perfect alignment which We
have solved in our famous Tangle
Key"
OF the salesman canvass. Ho first
hands the Rummyton people u neat,
compact little compliment for doing
their noble share in boosting the grand
old American flag in foreign countries
and then goes to work and muses. II
| all up when he considers 1t pity
almost national calamity--that the
Iiummyton organization cannot be of
an
putting over II typewriter that will do
up an ordinary every day word with
out having each alphabetical letter of
it ashamed to sit in the ssimo seat
with its neighbor.
Now IL you allow your feelings for
the Star-Spanged Banner to get the
| upper hand you will be tempted IL buy
| some OF this salesman's typewriters
merely To help his firm fatten its posi-
bilities for patriotic work in foreign
pastures. In otter words. II you put
aside your objective or reasoning Mind
and fall for this flag stun you belong
in the Family Circle at a Hicksvil.e
matinee where they hitch the Stars
and Stripes to the bum acts to pull
them through.
Let us sidestep here a moment to say
! tllut we All dbIpt lIldl Aut SlsiI
| Spansled Banner Is thoroughly to the
decent, and we all love to see her stick
ing around no matter where We may
be. Indeed Professor Bojack O3us.
Doc), is patriot of no rotten ability
himself. Prof. is the hero of three
wars as well as large bunch of family
battles. He lives and thrives on fight.
eating 1t up ut times without pepper or
salt.
Prof. was n gallant Union Soldier
until the war broke out. lie also came
near serving In the Spanish American
War and In addition he chaperon"d
cargo OF mules all the way to South
Africa when 10000 British troops with
their spurs and medals went clanllnk
down there to whip 10000 farmers
Prof Is born warrior but has come 4"
know the difference between war for
Grubheimer and n war for Crab
heimer. and nowadays when anybody
talks Flag he uses hi Objective Mind
and doesn't get all het up about it.
After tho salesman has exhaled n
fairly impressive bunch Of gas about
the technical points OF his machine. he
next goes into tho psychology OF the
Business Letter. and here you've got
|
He tells you OF the persuasive power
OF neat typewriter letter and tho
punk effect OF bum looking letter, an:
before you realize 1t he is linking these
facts into a logical frankfurter connec-
ton with the Morals and Ethics OF the
Community at large.
His work Is so smooth that you dom,
know at what point you lief: the dull
prosalc shore OF typewriter technical
ty and landed in the cosm!c currents
All you know is that you want to dv
,omething big in the world, and the big
,est thing just now Is this TanSle ley
which will give you the proper start
llong altruistic lines.
What's the cause OF all this stir ur
within you anyway? Simply this: the
alesman las got HackenschmldI
Triangle hold on your Subjective Mind
md he's got your Objective or rcasoi-
ny Mind sleeping like n tired baby II
Is crib. That's why his whole argu'
ment seems so sensible and logical tc
you-~-unti. after he has gone and the
hypnotic influence begins to rub OF. Blu
IF course you've bought the stuff then
md he's on to some other town doing
he stunt over again.
A salesman for a certain Implement
manufacturing concern recently toit
Professor Bojack (Bus. Doc.) on IN
quiet that when he starts out to sci
| 4 bill of goods In these days OF sc,en
tific mental sandbagging. he first set
about to make his customers see that
is the Godgiven mission of America, as
sisted by II. Roosevelt and l.. PynkAam
to polish I'D the morals Of mankind.