The Washington herald., 1914-09-20
Il Wish dad HAD HAD
FORESIGHT IN 1914"
Present Time the Greatest in History
for Making Money. Says
Jefery Manager.
E. S. JORDAN TELLS BIG TRUTH

twenty-five years from now the chill
dren Of the men who are leaders in busi-
ness today will be commenting upon the
fact that II their fathers had had for
sight in 1914 they would have recognized
in the present situation the greatest op-
portunity for business development and
actual money-msking in the history of
the world" In these thoughtful and opti-
mistic words z. s. Jordan, sales manager
Of Jeffery automobiles, recently reviewed
the prospects before American commerce.
Il have on my desk before me-" con-
tinued Mr.. Jordan, "a list OF 500 separate
articles ranging in value from 5000 to
SSo0oo,0oo which hay in past years been
imported exclusively from European
countries into the United States. The
cessation of these imports open new mar
kets to American manufacturers OF SINH
lar products. Furthermore, American
substitutes for all these European arti-
cles must be produced henceforth in
America.
For instance. do you know that we i'm
ported more than 1000. 900 worth of hand
kerchiefs last year, $1,000, 900 worth OF
dye stuffs. $4,000 900 in laces and embroid-
cries, 81, 10000 worth OF linens. $3o0O, 900
worth of yarn, $1,000 900 worth Of green or
picked sheep skins. 100000 worth Of
glove leather, $27.O00,0OO worth of dia-
monds. ss,OOo,ooo worth OF toys. and $780,
000 in dolls and parts of dolls?
When the civil war broke out every
little town in Massachusetts had a half
dozen shoemakers or cobblers pounding
away at shoes each in his own separate
shop. The war called these men to the
'front.' and necessity, the mother of in
vention. forced the production Of a shoe
great shoe industry OF Massachusetts,.
The business Of the Chicago stock
yards doubled during the civil war, and
the steel business OF Pittsburgh came
into its own during that period.
The world, outside of the United
States, may fight for months on its pres
ent supply of food. clothing, and shoes
but this supply cannot last. These ma
tions must look to the United States for
food, clothing. and shoes, not to mention
a thousand other necessaries OF life.
Imagine yourself in business in a small
town. You are operating a small general
store. You are one OF a half dozen other
merchants in the same line OF business
Your business has been meager during
the last few months. The general condI-
ton OF the country has been one Of de-
preston, Suddenly all other merchants
in your line OF trade close up their shops
and go of into a forty-acre lot to tight
tooth and nail. You are left absolutely
in control Of the market
This is the situation OF the United
States today. Since war was declared We
have received from South America and
other countries OF the world many in
quiries for Jeffery cars. Cars built along
the lines of the Jeffery have dominated
their markets. France last year sold
100000 worth Of cars in South America
Germany 5000 900. Belgium $1.5O0,O0O Eng
land and the United States sold next to
nothing. Now the markets OF European
countries have been closed to South
America A largely increased demand
for Jeftery cars is the result. So II Is
with products OF all classes. Right now
you see wiseacres on every corner and
in every town in the land thinking Of all
the difficulties that will have to be over
come before this business is open. Think
of all the difficulties that had to be over
come before any big project is opened.
It's time for the live wire. The dificuI-
ties are what make business interesting.
II Is what makes US get up in the morn
ing and stay awake all day. That is the
fascinating thing about business. II II
were not for the few obstacles that make
life worth while, we would all quit work.
The greatest event in the history Of
the world is now transpiring in Europes
The greatest business opportunity in the
history Of the world is before every busi-
ness man in America today.
twenty-five years from now our chill
dren are likely to be saying. I wish dad
had had foresight in 1914"