davidaulloa/AmericanStories huggingface dataset:
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20
The Pass of ThermopyIae.

Xerxes once led q million soldiers
out Of Persia in an effort to capture
Greece, but his invasion failed utterly
because q Spartan captain had en-
trenched q hundred men in q narrow
mountain pass which controlled the
road into Lacedaemon. The man who
was first on the ground had the ad'
vantage.
Advertising is full Of opportunities
for men who are first on the ground.
There are hundreds Of advertising
passes waiting for some one to occupy
them. The first man who realizes that
his line will be held by publicity has a
tremendous opportunity. He can gain
an advantage over his competitors
that they can never possess. Those
who follow him must spend more
money to equal his returns. They
must not only Invest ~ much, to get
az much, but they must, as well. spend
an extra sum to eounteraet the infiu-
ence that he has already established
IN the community.
Whatever men sell, whether It Is
actual merchandise or brain vibrations.
can be more easily sold with the aid
Of advertising. Not one-half Of the
businesses which should be exploited
are appearing in the newspapers.
Trade grows a. reputation grows and
advertising spreads reputation.
II you are engaged in line which
is waiting for an advertising pioneer.
realize what q wonderful chance you
have of being the first Of your kind to
appeal directly to the public. You
stand a better chance Of leadership
than those who have handicapped their
strength by permitting you to get on
the ground before they could outstrip
you. You gain prestige that those
who follow you must spend more
money to counteraet.
. II your particular line is similar to
some other trade or business which
has already been introduced to the
reading public. it's up to you to start
in right now and join your competitors
in contesting for the attention OF the
community. The longer you delay the
more you decrease your chances Of
surviving. Every man who outstrips
you is another opponent, who must be
met and grappled with for the right
Of way.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20

time, q great many morn at the end Of
q month.
You cannot expect to win the conn
dence Of the community tO the same
degree that other men have obtained
r. without taking pretty much the
same length OF time that thry did. But
you can cut short the period between
your introduction 10 your reader and
his introduction to your counters, by
spending moro effort In preparing your
copy and displaying q greater amount
Of CONTINGENCIES.
You mustn't act like the little girl
who sowed q garden and came out the
next day expecting to find It In full
bloom. Her father had to explain to
her that plants require roots and that.
although she could not see what was
going on. the seeds were doing their
most Important work Just before the
flowers showed above ground.
So advertising 10 doing It's most I'm
portant work before the big results
eventuate, and to abandon the money
which has been invested just before
results arrive, is not only foolish but
childish. Il would DO Just a. logical
for q farmer to desert hls fields be-
cause no cannot harvest his grain q
week after he planted Il.
Advertising does not require faith
merely common sense. II It is begun
in doubt and relinquished before nor
NAL results can be reasonably looked
for, the fault does not lie with the
newspaper nor with publicity the
blame IL solely on the head Of the
coward who reiterated before no wac
defeated.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20
EXPERT IN RURAL ECONOMICS TALKS
OF COOPERATION AMONG THE FARMERS
Dr. Carver Harvard University Says the Farming Class the Only
Large Group that Buys at Retail and Sells at
Acknowledgements Founding
Of Associations.

| ton, he argues, is for the small In
dividual farmers to produce the crops.
because they can do 1t more efficient
ly than can the large farmers, and for
them to maintain q cooperative sell
ing organization.
One OF the first problems that such
an organization will encounter is the
Standardization Of the product. The
apple industry OF the Northwest was
mentioned by Doctor Carver as an ex-
ample. He points out that II Is not
necessary for one to examine a box
Of these apples in order to know just
what he is getting. The grade which
is marked on the outside OF the box
means a certain definite thing.
Doctor Carver warns farmers who
contemplate the organization Of such
selling service, that no such associ-
alton has ever been started without
outside buyers trying to destroy 1t by
offering better prices to the members
than they can obtain for themselves.
In order for 1t to succeed. the abso-
lutte loyalty OF the members Is neces.
sary.
Cooperative buying associations
also have proved very helpful. Some
examples Of enormous savings are
very deceptive, however, according to
Doctor Carver Some one sends of
an order for a bill Of goods and pays,
perhaps, 10 or 20 per cent less than
he would have paid the local dealer.
Such a person advocates the starting
OF q cooperative store believing that
a great saving may be made for the
members and Offering as proof the
fact that he is able to buy goods 20
per cent cheaper than the local mer.
chant charges. A store started In this
way usually fails, Doctor Carver de-
clares. The organizers have not fig
ured in all Of the costs. They have
figured nothing for transportation
from the depot to the store building.
They have figured nothing for inter.
est on the stock which must be kept
on display, and they have not figured
in the cost OF managing the business.
Instead of having a well-stocked
store to start with, It is wiser, Doc
tor Carver believes, for the associa.
ton at first to confine itself to buying
bills of goods for its members, allow
ing them to go to the depot for them
when they come. Such an organiza-
ton is put to very little expense and
can save money for its members. As
1t grows larger and stronger build
ing near the depot may be rented for
warehouse, where these orders may
be stored until 1t Is convenient for the
members to come and get them. AS
the association continues to grow the
place may be enlarged to meet the
needs Of the members. Goods that
are always sure to be needed may be
kept on hand in the warehouse and
in time a farmers store with a large
stock of goods to choose from may
result. Doctor Carver insists. how
ever, that the only wise way to Or
ganize such a store is to allow 1t to
be the natural growth from these
smaller. less expensive types.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20

"HH rAnhlN1 Cldbb ID Tue
only large group that
sells at wholesale and
buys at RETAIL" was the
statement made by DR.. T. N. Carver,
before the conference OF rural lead
ers which met at the Kansas State
Agricultural College for ten days in
July. Doctor Carver is professor OF
economics at Harvard, and director Of
the rural organization service in the
United States Department OF Agricul-
ture. He has walked, driven, and
cycled through this and other coun-
tries, studying rural conditions and
problems. AS result Of these years
OF research and thought he has come
to be considered an authority on rural
economics, perhaps the greatest in the
United States. This business OF sell
ing at wholesale and buying at retail
is not very profitable. and no other
business than farming could stand 1t,
Doctor Carver points out.
Where communities have realized
their handicap, and have attempted to
improve their buying and selling pow
er, they have turned to some form Of
cooperation. Sometimes these Co
operative societies have been very
successful, and sometimes they have
failed dismally. The failures do not
prove that cooperation is bad, they
simply show that 1t is not good unless
1t Is properly applied. There is no
magic about cooperation, Doctor Car
yer declares. It does not offer a
chance to sell a poor product at a
good price. He does believe, however,
that 1t may be used by farmers to
market their goods efficiently.
It used to be argued that big manu-.
featuring trusts had an advantage
over smaller private concerns, in that
they could produce the manufactured
articles more economically. This Is
no longer believed by the best econo-
mists, Doctor Carver says. He points
out that bargaining Is the advantage
that the large business enjoys over
the smaller concern. The large man
ufacturing plant is able to buy its raw
material at a lower price; is able to
force a better bargain in transporta-
ton and, manipulation Of the market,
is able to sell the finished product at
a higher price than can its smaller
competitor. But all this is better bar
gaining, not more efficient production.
The same thing is true OF the bo-
nanza farms, Doctor Carver believes.
It is in the selling OF the product that
such q farm has an advantage over
the small two-man farm. The peach
growing company that controls thou
sands OF acres and ships several car
loads OF fruit a day during the pick
ing season Is able to maintain its own
selling department, and is therefore
able to market its products to ad'
vantage when the man with five or
six acres can sell his fruit for little
more than enough to pay the expense
Of growing. It Is fact, however, Doc
tor Carver says, that the man with
the FIVE or six acres really produces
fruit at less cost than does the large
concern. The best possible combina-
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20
Points on
Advertising
By HERBERT KAUFMAN
(Copyright.)
The Cannon That MOdernized
Japan.
(copyright.)

Business Is no longer q man to man
contact, in which the seller and the
buyer establish q personal bond. any
more than battle Is hand-to-hand
grapple wherein bone and muscle and
sinew decide the outcome. Trade az
we'll as war has changed aspect
both are now fought At long range.
Just as q present day army Of he
roes would have opportunity to dis
play the individual valor Of its mem
bers, Just 30 a merchant who counts
upon his direct acQuaintanceship for
success. is a relic Of the pasta busl'
ness dodo.
Japan changed her policy Of exclu'
sion to foreigners, after q fleet OF
warships battered down the Satsuma
Notifications. The Samurai, who had
hitherto considered their blades and
bows efficient. discovered that one
cannon was mlghtier than all the
swords II creation-K they could not
get near enough to use them. Japan
proflted by the lesson. She did not
walt until further ramparts were
pounded to pieces. but was satisfied
with her one experience and proceeded
to modernize her methods.
The merchant who doesn't advertise
is pretty much in the same position as
that In which Japan stood when her
eyes were opened to the fact that
times had changed. The long range
publicity Of q competitor will as
surely destroy his business as the can
non of the foreigners crumbled the
walls of Satsuma. Unless you take
the lesson to heart, unless you realize
the Importance OF advertising. not only
as O means OF extending your business
but for defending It as we'll, you must
be prepared to face the consequences
OF folly as great as that Of duelist
who expects to survive in q contest In
which his adversary bears sword
twice the length Of he own.
Don't think that it's too late to begin
because there are SO many stores
which have had the advantage Of years
OF cumulative advertising. The town Is
growing. II will grow even more next
year. 1t needs increased trading faelll.
ties just as It's hungry for new neigh
borhoods.
Newspaper advertising has reduced
the value Of being locally prominent,
and five-cent street car fares cut out
the advantage Of being "around the
corner. A store flve miles away can
reach through the columns OF the
newspaper and draw your next door
neighbor to its aisles, while you sit by
and see the people on your own block
entlced away. without your being able
10 retaliate or secure new customers
to take their place.
1t Is not a question Of your ability
to stand the cost Of advertising but
OF holding what you already have.
Advertising is an investment, the
cost OF which is in the same proper
ton to its returns as seeds are to the
harvest. And 1t is just as preposter-
GUS for you to consider publicity as an
expense as It would be for farmer to
hesitate over purchasing fertilizer II
he discovered that he could profitabiy
Increase his crops by employing II.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20
KANSAS CAN INCREASE POULTRY OUTPUT

brooding, feeding and housing, aud
the prevention of disease.
Poultry is a paying sideline, not
only for the farmer, but for the man
on q small city lot. 1t sometimes
solves the boy on the farm problem
where the farmer gives the care Of
the flock to the boys and they make
1t q profitable business. The profess
sional man finds 1t Of profit to spend
his time in working with a few chick
ems, and It is a fine diversion. At
present, there is an increased de-
mand for poultry products because Of
the high price Of meat. This cores
pondence course win teach any one
the fundamentals in scientific man
agement Of poultry"
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20
poor plan. Indeed.

Little Willie persisted In botherins
the men who were planting corn for
his father. "WIllie," said one Of the
men, If you don't stop bothsring ~
wen put you In the corn planter and
plant you . little at . time That
won't do you any good" laughed WI
he. IF you do that . whole LOT Of
little wIIliss WIN grow up and bothsr
you al the more"
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20

Only "a per cent Of the tillable land
of the United States is actually under
cultivation. according to estimates Of
government experts based upon ~
ports Of $4,000 corrsspOadsnta.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20
cowpeas shade the soil

/
|
Weak chicks should be segregated.
Plant a plum tree in the chicken
yard.
Winter pruning increases the vigor
OF the plant.
1t doesn't pay to keep the cows in
the barnyard all night.
Plan to give the chickens a shady
place during the hot days.
II the horse does not eat we'll. or
slobbers. Examine his teeth.
Fowls that are to be shipped should
be thoroughly cooled before packing.
Ducks should not be allowed water
to swim in until they are feathered
out.
About the worst garden pest IL
the English sparrow. aided by the
robin.
Baby beeves are cattle finished for
market at the age OF ten to sixteen
months.
The sheep is a valuable asset in the
utilization Of the roughage grown on
the farm.
Fill the pigs stomach while he 10
young and he will I'LL your purse when
he is grown.
One advantage In keeping poultry is
that they eat much that would other
wise be wasted.
A large amount of buttermilk In the
fowls feed Is said to stimulate the
production of feathers.
The most beautiful COW may give
the poorest milk. The Babcock test
is the criterion to go by.
It is a good plan to keep bran be-
fore the chicks all the time after they
are a week or ten days old.
A perfect fleece is a certificate Of
perfect health In the sheep and Of
good management of the flock.
Pasture is one Of the cheapest foods
for young pigs, beginning with rye and
finishing with clover and alfalfa.
Carried on in q businesslike man.
ner. poultry would prove a most
profitable enterprise to the farmer.
Hot or fiat water does not fill chick
ems with enthusiasm to lay eggs. Fill
the fountains two or three times q
day.
The quality Of milk produced by an
individual COW generally remains quite
uniform and is influenced little II any
by feed.
Draw the line on the COW that
makes you board her for her COM
pany. Put a good one in her place
right on.
Do not forget to salt the horse once
week; or, better yet, keep salt al
ways before him. He knows best how
much he needs.
The dairy COW must have a ration
from which she can produce milk II
you expect her to make a profitable
return for the feed.
A variety Of food is necessary for
the best results in feeding poultry, and
It is also cheapest because 1t produces
more profitable results.
A swill pail left in the room with
sweet milk will do more to spoil a
whole mess of butter than you can
undo in any possible way.
Well-bred calves that have had an
abundance Of milk, and liberal rations
of grain before and after weaving, can
be made into prime baby beef at ten
months.
The man who has never handled
sheep should start on a small scale.
The size OF the flock can easily be In
creased when the owner learns how
to care for 1t.
The ability Of a COW to produce a
certain grade Of milk is one Of her in
herent characteristics and is SO we'll
established as to be incapable Of ma
terial change.
One Of the greatest leaks on the
farm is the waste OF apples that are
not gathered after they have fallen
from trees. These can be used In va
rious ways to a profit.
Az soon as the old canes Of black.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20

II the tortured. helpless COW sWAtS
you in the face with her tail while
fighting the blOod-sucking flies, don't
rise up In your might and vhAck her
over the back with the milk stool. but
act more sensibly by spraying the peer.
animal with . reliable ayrepellsnt
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20

As soon as the old canes Of black
berries and raspberries are through
fruiting, cut them out and burn them,
thus destroying many insects and fun
gous pests. The young canes need the
room.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20

What the farmers Of this country
need more than anything else Is con-
structive farming. Too much Of the
work that has been conducted in the
past has been destructive. Dairy farm
ing il prominently constructive II
well managed.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20

One Of the greatest leaks on the
farm is the waste Of apples that are
not gathered after they have fallen
from trees. These can be used In va
rious ways to a profit.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20

Everyone who raises poultry should
have a truck garden stocked with all
sorts Of vegetables. Cabbage Is the
best h1nd Of silage for winter. but In
early summer nothing grows faster
than lettuce and celery. and nothing
q better for. the fowls.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20

The ability Of a COW to produce a
certain grade Of milk is one Of her in
herent characteristics and is SO we'll
established as to be incapable Of ma
terial change.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20

All kinds Of poultry II on free range
win supply much of their meat food
and grit by foraging, but 1t is well to
keep q supply on hand and feed 1t oc-
casIonaIly to make sure that they
have enough Of these two very neces-
sary things.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20

ouack grass is a vicious weed when
II gets into a grain field, and spreads
by the large strong creeping root
stalks. crowding out grain or anything
else that is trying to grow on the
same ground.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20

Cows know when It is milking time;
you can't fool them. Try 1t by making
them wait far beyond the proper hour,
and they will make you pay for 1t by
the lessened amount they give.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20

The man who has never handled
sheep should start on small scale.
The size OF the flock can easily be in
creased when the owner learns how
to care for 1t.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20

The turkeys thrive we'll on a bal
anced ration Of grasshoppers, alfalfa
and small grain and when marketed
at holiday time will net their owners
O tidy sum.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-20

Not every dairyman can afford a
$40. 900 bull, but, like the bantam hen
with her eye on q goose egg, 1t is a
good thing to keep your eye on, and
go ahead.
The Cape weekly tribune. (Cape Girardeau, Mo.) 1914-1914, 1914-07-17
ELECTRIC WIRES
SET TREE ON FIRE
Storm Causes Peculiar Dis
play on Spanish Street
Lives in Jeopardy

The wind storm which swept over
Cape GirarGoau and adjacent towns
shortly after $ o'clock last night. did
damage to trees and prccipitated
an electrical display that was Wit
messed by hundreds of people
The exposed copper wire which
transmits tremendous voltage and
supplies electric power to a number Of
towns south OF Cape Girardeau, H.
Illuminated Spanish street for more
than an hour.
The trees which line picturesque
Spanish street from Independence
to Good Hope were in glow,
furnishing the residents along that
throoughfare with Il nerve-racking
entertainment.
With every strong gust Of wind the
branches were forced against the
naked wire, became ignitod and the
frebrands went flying across the
street and landed on adjacent house
tops.
a huge limb from one Of the big
trees that stand like forts in front Of
st. Nincents Academy for girls,
came in contact with the wire and
the powerful current, aided by the
wind, sawed the branch in twain,
1t fell upon the trolly wire, drag
ging that strand to the ground,
blocking street car traffic and placing
the lives OF pedestrians in jeopardy.
Had it not been for solicitous resi-
dents, several people would have
been injured 10y the wire. People
living in that immediate neighborhood
went into the street and cautioned
passersby to take another course
In the meantime the whole street
was in an almost continuous blaze.
The leaves and small branches over
shadowing the wire along Spanish
street were being constantly blown
against the copper wire. Evcrytime
q leaf or twig came in contact with
the electric coil, there was sEuttcr
and then sparks would futtcr across
the street.
This continued Until the storm sub
sided Then the fallen branch was
finally removed from the trolley
wire and traffic was again resumed.
Trees in many Tarts Cf the city
were blown Gown and fCmc Of the
tents at tic CacamrmCrt grounds were
upset, hut no {, age Was Gcn,.
The Cape weekly tribune. (Cape Girardeau, Mo.) 1914-1914, 1914-07-17
BOY SCOUTS TO
MEET In COUNTY
August Encampment v i'll Be
Held on Indian Creek
Site Ideal

Tie Boy Scouts of Cape Girar-
deau rro baby will hold their orcamr-
ment next month on Indian Creek,
near Froensdorf's farm. This site
was virtually selected yesterday by
committee composed Of William
Stubblefeld, Judge Frank Kelley,
r. 5. Taylor and Rev. !. l.. Holt
This party secured all Of the
woodland scenes from Cape GirardcGu
TO Ncely's Landing, passing through
Oriole and Egypt Mills. The spot
which must yet be approved by
Wilson Balm, the scout master, is
a large shaded mock with plenty e
water and a great range. 1t was pro-
nounced ideal by the con nittoe
The party passed through three
severe wind storms during the after
noon, and each possessed almost
cyclonic proportions. Trees were
blown up by the roots and fences
torn down. And after tie worst Of
the wind passed over, the rain came
down in torrents.
At New Wells the Scout party net
Tom Juden, DR.. Lawson, his three
sons, and Emmett Kelley. They re-
ported a severe wind storm early
in the afternoon. Wagons were
over turned at New Wells and boxes
and barrels were carried from the
town store platforms.
No damage to life or stock was re-
ported, but it is believed that corn
and other crops were badly injured.
In some fields corn was found blown
down in three directions.