The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-01-29
CANADA GOT 100000
BY ADS IN 10 YEARS
About 100000 Americans
Crossed Border in 1913, Says
Publicity Manager.
USED IOWA FARMER STORY
Senators Flay Publishers Who
Received $4,000 Annually
for Writeups.

WASHINGTON, Jan. 2S.-Details OF an
elaborate plan for advertising western
Canada Ms n desirable place for home
seekers were laid before the Senate Lobby
Committee to-day by william j. White,
speciai advertising agent for the Canadian
Government. MIR. White said that he had
expended between 100000 and $4,000
annually for advertising Canadian lanus
among the farmers OF the United States'
with the object OF inducing emigration
to Canada
More than 100000 Americans have gone
To Canada in the last ten years, ne s"iu'
n. the result OF the advertising cam
paicn. Last year about l4OOoo ciosseu
the border. Asked how many had come
back from Canada. he said frankIs wa,
he did not know. as his interes. enu1u
when he landed them on the ot"er s'"e
Of the Canadian border. ..
Senator Cumnins seemed very inuen
concerned because of the migration from
Iowa to Canada and asked MIR. WH'e
specially concerning IL
I'VE have done IA great deal OF adVer.
Using in Iowa with good results, sauu
the Canadian publicity agent, pu' we
haya mo-, iassoed anybody and I believe
that on the whole those VINO nave sone
tn Canada from Iowa have been oene-
ated They sold their farms in iowa
at a much higher price per acre 'hau
they could obtain just as good iahos ~,
in Canada and in that way have eniarseo
their holdings and 1 nave near" nv, ~.
or no complaint from them. we Try 10
aid would-b emigrants by pointing OUT
the best agricultural lands and assisting
them to locate.
mig sums for Advertising Canada.
Members of the committee were rather
severe on the representatives OF tne
I-pin
quarters in Omaha, who came before III.
committee in response to subpoena ana
testified that for the last twelve years
the company had been receiving about
S42. 1000 annually for writeups OF Canadian
resources. which Were printed as news
but were really advertising matter.
The company furnishes ready print
pages. or patent insides' as they are
rolioouially known. to the publishers of
small rural weeklies. and 1t was in these
ready print pages that the Cahad1ah au-
vertising matter had been introduced.
Addressing Alfred Washington. ad'er-
Using manager Of the concern, Senator
Nelson said:
you were hired by foreign Govern
mont to do an act of disloyalty to your
own country. Are you not ashamed oil
it?'
Mr.. Washington replied that his concern
was not the only newspaper agency that
had accepted advertising matter from the
Canadian Government. He pointed out
that many of the leading daily news
papers Of the country. notably In Chicago.
had published the same aHurihs mater ~
advertising rates.
The most inter, sting exhibit was an
alleged interview with former Iowa far
mer who told how he had migrated from
Iowa, where he had endured poverty. to
Canada, where he found prosperity from
agricultural pursuits.
Washington admitted that the inter-
view had appeared in $500 country news
nap.rs in the United States. Senator
Overman int!mated that probably the
Western Newspaper Union made the
ready prints so attractive that the country
editors were compelled to buy them in
spite of the fact that "A column Of clererly
DISGUISED ADVERTISING matter was injected
therein.
Denies DisguisinE Writeups.
Mr.. Washington insisted that there was
no DISPOSITION to disguise the advertising
work OF the Western Newspaper Union
Senators Nelson and Overman sug-
gested that the ready print company
might be trust, whereupon President
George j. Joslyn explained that the fur
nishng OF ready prints was controlled 10y
"A holding company which conducted thu
business through branch houses and that
il was capitalized at s6,25o,00O He said
he thought the physical value would not
exceed s4.200,0U0.
AZ to whether or not II was a trust h,
asserted that that question had been an
swered by the Department of Justice
which had investigated the company e
ascertain whether or not II was violatn.
the Sherman law and as a result OF thu
Investigation had not proceeded against 1t