The Irish standard., 1914-07-04

tisements about which a question can
arise, that the reader Of the religious
paper holds the editor and publisher
to high moral standard and scan
the advertisements with great care
and with a high degree of confidence.
could easily find it in my heart
to use this occasion to ask all of our
brothers in the advertising world
that they give to the religious press
larger consideration than they have
been accustomed to give, for it is
certain that these papers must have
more advertising of the high
grade If they are to continue their
work and enlarge their usefulness.
There is nothing we need so much
as that our brothers in the advertis-
ing world shall believe in us. not de-
spising the day of small things, but
counting the religious press worthy
of their special and brotherly consid-
Grafton.
We have real need Of the help of
our friends in the advertising world.
1t is through their faith in us that
we are to succeed. Without their
confidence and help we shall be sure
to fail. But I should be sorry to
stand pleading for your help with
any feeling that we had everything
to receive and nothing to give. I be-
lieve that the religious press, with
all its inevitable limitations, stands
for an ideal which is in the complet-
est possible accord with the ideals of
this association, and that to some ex-
tent represents those ideals with
certain definiteness which makes it
of real value to the advertising world
You stand for truth, sincerity and
Righteousness. You stand for one
hundred cents worth of value for
every dollar of expenditure. You
stood in the pulpits of this city on
last Sunday and spoke your clear ut
terance of the value of integrity and
of Christian character. Very cheer
ing were your utterances, and we re-
joice with you in that for which you
stand. This convention, assembled
for the purpose of promoting bust
ness, is at heart religious gather
ing. The soul of your message to
the world is in complete accord with
the heart and life of our message.
You learned it from the sources
which we live to make more effective
in the lives of men.
We, of the religious press, stand
for a great spiritual ideal in an age
of tremendous commercial activity.
If we ministers of the gospel had
this battle to fight alone we should
be completely and hopelessly defeat
ed, but we are not alone. We stand
for the deep and abiding verities ex-
pressed in the truth of God, and still
further expressed in the life and
conscience of this great convention.
am here to advertise the produce
of the oldest and most reliable estab-
lishment that is doing business on
earth to-day. I am an advertising
agent of the largest and best estab-
lished concern whose products are
to-day upon the market. We have an
established record of 1900 years.
We have been in competition with
every other concern which the world,
the flesh and the devil have been
able to invent. Even our competitors
admit the superiority of our goods.
We have testimonials in abundance,
including millions of those illus
trated by lives before taking" and
latter taking" am here to adyer-
tise the gospel of the living God, aud
to commend it to all men everywhere.
It will keep in any climate, it is
adapted to all ages and conditions.
It is no experiment. 1t makes bad
men good and good men better. It
promotes knowledge, spreads intelli-
gence, makes happy homes and
teaches men to be generous, honest
and reliable. So far as can dis
cover, it is the very best and most
reliable thing on earth, and cannot