The Birmingham age-herald., 1914-04-08
HOLbERG SPEAKS
 AT AD CLUB LUNCH Talks on "Advertising to Men'-Many New Mem
 bers Secured

At the regular weekly luncheon Of the Birmingham Ad club. held at 1 o'clock
 yesterday at the Southern club. F. J.
 tIolberg, advertising manager of Louis
 saks Clothing company, was the principal speaker, his subject being Advertising to Men"
 He stressed the importance of having a uniform type for one 8 advertising and said that when stores used the same type all the time in their advertising the pub | lie came to recognize the stores advor- Using even before seeing its name. Ind- viduality. attractiveness of display and reading matter were discussed by the speaker. who said the material in the | ad must stimulate the ina gination of the | reader; must create a buying impulse in the minds of those who read the ads. Advertising is itself selling, said Mir. lIol- | berg. and an ad writer must be n good salesman if he would succeed
 MT Hoberg was heartily appla uded | when he had done and Robert w. Ewing | moved that he be given a vote of thanks | for his able address. The motion carried | unanimously.
 Following Mr. Holbergs talk Willard J. Wheeler temporary chairman of the mem hership committee of the club, made a
 report of the work done in the member ship campaign, which was closed by tho club last week. The report showed d large number of members added to the
 club, and MT. Wheeler added that 1t was
 a very easy matter to secure members. the merchants and advertising men im- |
 bership upon being asked to do SO.
 The on-to-Toronto committee was rep
 resented by II. D. Cullen, who reported | that the committee had come to no de- | cision to how many delegates the local
 club should send to the international con vention al Toronto Ill June. He said the
 committee had been trying to arrive lt a satisfactory manner of securing the funds
 with which to defray the expenses of the
 delegates, but had not yet discovered
 what it deemed the proper method He
 asked that the committee be offered sug-
 gestions from members of the club. ]. M
 Marsh suggested that the delegates, and
 MT. Cullen said that it would be neces- sary to ask for volunteer delegates un-
 der such conditions.
 It agreed that that would be a
 good way to secure the delegation and MT. Cullen accordingly asked for voli,n- teer. Mr, Marsh immediately responded. This idea was abandoned however, anu after some further discussion Robert w.
 Ewing made the motion that the pro. gramme committee. the entertainment committee and the on-to-Toronto commit-
 tee get together as one committee on the matter and thresn the matter out to final deeisi n. This motion carried and President Sparrow of the club was placed
 on it at the suggestion of II. D, Cullen. It is possible that the Ad club may have .srdiron' dinner within the next two or three months. if a suggestion made
 at yesterdays luncheon is followed up The suggested plan was to have a pro- gramme replete with gentle roasts of con ditions In local advertising circles. the idea being that matters that should be brought to the attention of the ad men could better be discussed in such an in- formal way than in an open meeting
 The matter of the dinner was taken un-
 der adviaeemnt by the programme com
 mittee.