Durant weekly news. (Durant, Choctaw Nation, Indian Territory [Okla.]) 190?-1944, 1914-06-26
copyrighted
Buying for Profit
The goods II pays to handle
are the goods which go fast.

The goods II pays to handle
are the goods which go fast.
A haberdasher in Chicago has
built his business to the point where
he averages a thousand sales a day
in a little store forty feet square
a gross business of more than $780,
600 a year.
In this little store he keeps
wider variety of goods, and makes
more real net profit, than the most
stores with five times his space and
ten to fifteen times his capital and
expense.
The secret of his success is in the
small amount of stock which he
carries and the frequency with
which he turns his capital
He plans to keep Just one days
supply of stock on the shelves and
in the show cases. Every night his
stock is replenished just enough to
replace the goods removed by the
days sales.
Accurate records for ceveral years
have enabled this merchant to know
almost exactly how much he will
sell of every line each day, and to
~ake arrangements in advance 70
this sale
He keeps a two weeks supply OF
each line in his stock room on the
fourth floor. where rents cost him
very much less than he pays on the
first floor.
Each night he sends down to the
store Just enough OF each kind of
stock for one days business.
BY knowing almost exactly how
much goods he will be able to sell
Of each line, he Is able to mako
quantity contracts with his iobBers
on many Ines, at quantity prices,
WIN semi-monthly deliveries and
monthly bills. He pays after he
sells.
II his records show, for instance.
that he will need ! 1000 shirts of a
certain size. his order to the jobber
or manufacturer will be for 1000
shirts, delivered in quantities of
three dozen every other week.
Every month he gets a bill from
the manufacturer or jobber for six
dozen shirts. But, he has probably
sold five dozen of them before the
bill comes, so he can take the dis
count with money he has already re-
ceived from the sale of the goods.
He invests $40 week in salary
for n young woman who gives her
whole time to tabulating sales and
EXPENSE figures.
The report this young woman
gives him every day shows not only
the nupber of sales for that day of
every fine of goods carried. but it
shows also a comparison with the
preceding day the same dav Of the
preceding week and the same day of
the preceding year.
If you ask him, "How's business"
he can tell you. for he knows. He
doesn't guess at his figures.
II costs him $40 week. sum
which would scare some retailers,
but It enables him to do gross bus
mess of S4.5O0 a week on a capital
that is less than some retailers use
to do a business OF 800 a week.
The Mavpole Dairy Company,
with 742 stores scattered all over
ENGLAND. handles its vast business
In exactly the same way.
Every night each Of the TAP stores
telegraphs or telephones the exact
amount of sales OF each line to the
howe office in London.
The home office immediately
shirs TO each store just enough
goods to nut the stock back where
It was before the previous days bus
iness
Whom this comnanv OPENS a new
} store IL puts 81 600 into carefully
assortad stock. Iivritnd toN the i'rns
which experience has shown will sell
readrv. Then an amount is added
each dav to keep the total up to the
ORIGINAL stock
II. at the end OF the day. the man
agar wiras that he has sold $500
worth Of goods. his MESSAGE giving
tho amount sold in each line, the
home office will immediately ship
him ssnO worth of goods. bringing
his total, hack IN 81 nn0.
This wonderful chain of stores