The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-09-20
$1OO,OOO,OOO MARKET
AWAITS OUR CARS
One Result Of War Involving
France, Germany and
England.
LOOKS FOR q. 8. CONTROL
Jesse FrOehlich Gives His View
Of the Present and
Future.
LOOKS FOR q. 8. CONTROL
ny JESSE rROEnLICH.

In spite OF the war q great part Of tho
worlds motor car market Is still open 70
bo supplied and to American manufac-
turers is now offered such a chance for
commercial advancement as seldom comes
to any nation and as never Will come
again. With France. Bngla. Il and Ger
many. controllers OF four-nfths OF tho
worlds export trade, suddenly abandon
Ing their markets now, leaves the United
States free to take possession OF them.
There will be period OF anxious wait
ing perhaps. but " the automobile In
dustry takes time by the forelock and
makes u a period OF preparation, II will
be but lull before the most tremendous
era OF commercial expansion and pros
perity that any nation has ever known.
No heed should be paid to any pessi-
mlstc talk of depression. What pos
sible depression can come to producing
hatioh like ours which is suddenly offered
markets for It's goods four or i've times
greater than ever before enjoyed?
Inevitably and at no distant day the
worlds markets will ciamor for this
country TO supply their demands Manu-
facturers should now prepare 30 as TO
be ready to take advantage OF the Blk
boom that 10 coming and coming quickly.
The motor industry 10 more probably vi
tally Interested In tho coming era Of en-
pansion than any other single business
| In the country.
While the temporary elimination OF
| England, Germany. France, Russia and
! Belgium as purchn sers OF American auto
mobiles will cost this country sio,000o00
/ in export trade this year. still on the
other hand. there will be Canada, a safe
customer for American cars to the extent
. OF So 50a, 900. South America for $4,000
/ 900. Australia and New Zealand for So.
= 500. 900 India and other As atic countries
hn Neat
D 600, the smaller countries OF Europe tor
81. 0O0, 900. and other foreign countries In
diffe ent parts OF the world for another
81. 600. 900. TO say nothing OF a further
100000 from this country's own col
ones This makes grand total OF al
most s2o,Ooo,OoO worth OF export trade
I In motor cars 70 be relied upon. even IN
the present disorgardzed condition Of com
/ merce.
Last year out OF a total foreign de-
msnd for cars OF s115.000.0 900. tho three
countries now hopelessly embroIled in
war furnished $4,000, 900 worth or
products The greatest part OF this cx-
port trade still exists, but there II LEFT
only one nation to supply 1t. The United
States. which last year sent abroad only
s35.0O0,000 worth OF the total. 10 tho
country to which the foreign purchasers
will look for $10o.00o,000 worth Of cars
during the next twelve months. As re
suit America should easily double its ex-
port automobile trade during the coming
} months.
As a concrete example IN 1918 Amer
I can motor cars TO the value OF 81 100000
were exported 10 Argentina, while France
l. and other European countries sent IN cars
= valued at $500. 900. Here Is an export
d business Of $3.50 900. OF which American
= manufacturers got only $3.50 600. with
s the warning countries which got most u,
y the country will be looked to by thu
8 wealthy free spending country to sup
e ply its markets. These same conditions
Q ard ratio of exports exist In Brazil and
other South American countries, In Aus
= tralia and other British colonies and in the
r South African colonies. and during th'
4, continuance Of the war American manu-
= facturers have this field absolutely n
n their mercy and can secure such foot
$ hold as can never be loosened
i After the present preliminary disor
8 canization OF commerce IL adjusted nn'
: commercial intercourse resumes It's swa,
n in the limited area unaffected by I'M
l. war, American manufacturers should AZ
k sumo complete control OF the automobile
markets tn such countries as Norway
: Sweden, Spain and Holland.
n In spite OF the stress OF the war TIT
>. markets OF the world are still there am
d they must be supplied, and the only coun
try capable OF doing so Is the Cnite'
q States II would be unreasonable to oN
IS pect that AN instant stream Of Americas
II automobiles is going TO deluge our snip
q ping centres on their way 10 forelel
" markets, but now f. tho time to start IN
= prelimlnaries that VIII enable TINS coun
II try 10 care for the markets OF the worl
:. which are going to he ours. And TO IN
other Industry in the country Is such
y glorious opportunity offered pc Is sve'
, 20 the manufacturers OF motor venice
!, and automobile accessories. II they pre-
: pare now the privilege OF supplying u,
needed motor vehicle world over WI
10 dsyolve upon them TO prove the super'
% orl,v OF American over foreign cars q
! constructions worth actual value, primar
!, cost and durability. There should be ~
~ waiting for European makers to. get INT
y harness. again and no chance should
. given them TO recuperate lncT INV
" vantage IN the worlds maris.