Norwich bulletin., 1914-12-15

It was a. chilly morning in Novenf- Der, in the Lincoln avenue car. In one of the cross seats at the rear two men were sitting. The man next the win dow was of middle age. stout, keen eyed, prosperous-look His seat mate was a dark young man with bright black eyes.
 man, as if thinking aloud, that they don't have a real fire in the car on a morning like this"
 The voting man looked around. He smiled where they don't heat the cars?"
 T come from a place where they don't have any cars" He smiled again. ''The place is North Dakota. I spent three winters up near the pouno- ary line"
 The stout man laughed.
 You make me feel warmer"
 Temperature Is largely matter of temperament" said the boy.
 The stout man turned down his col-
 what did you do out thereT'
 Anything I could to make myself useful. Did anything that would keep me out in the open"
 GO there for your health2"
 ''Yes. Started as soon as lett teeh- nical high. Weak lungs"
 "Cured?"
 "The bad symptoms have gone. l feel we'll"
 The stout man studied his new &C., quaintance.
 ,o.Iad, Bring gaaEfg anythins hi away from there
 T think so,' replied the boy. q brought a little money-a few hun dreds- Then there's the experience and the ideas"
 s'Rather a dull breeding ground for ideas"
 T didn't find it so. There was lots of room to tfinf-and plenty of time herded sheep and found lots of time for practice"
 'TVe been told that herding sheer is very lonesome business" said tht T was told the same thing" replied the boy. They said the loneliness ! made the herders go crazy. I: didn'i affect me that way. It was lonely, ot course, but I never felt really alone I had the sheep and had myself. II these long months I made my own ac. ] quaintance. And then there was na' ture. She was always there, alwayi | different, always interesting. Sh' l taught me a lot of things. I watched l her mix the colors early in the morn ! ing. I saw her wipe 'ern out at night I studied the clouds and the stars 1 They are very close to you out therl on the prairie. Yes, and learned l lot about perspective and distance and backgrounds. watched ol' l nature work out her harmonies an, her contrasts, and, say-sI1e does i | right and proper and there never wa an artist could equal her." 1 Very good for a sheep herder, 1 laughed the stout man. By the way Eve no doubt your eyesight is goed P
 'I pride myself on 1t. You get I channa jr0nrnYa NiSiAra ,asJ there on the plains. Studying the out | lines of foothills sixty miles away i very good practice | Yes. We'll take a look at that ad vertising card up there-the secon one from the forward end of the cal The necktie ad. Have you spotted 1t | Now tell me how it impreSses you ?'' The boy looked at the card T noticed 1t before,'' he said. "Tt' | faulty. I believe it represents les than 30 per cent of it possible effec 1 tiveness.''
 Whats wrong with it?"
 'NThe color scheme is faulty---th combinations are disp1easing. Tn head of the man in the center ob scures the printed matter. It's tt Greek gods nowadays. Then there too much printed matter. Ther should be a light gray backgrounc The tie runs to red-let the word 'fNorman's Neckwear' be a dar green--a heavy block letter. Put pearl scarf pin in the tie. Cut out a the explanatory type. Make it th kind of card that stops the eye as runs along the row of ads i, He paused. Here's an irea. Hay you card?" He took the card th stout man handed him and pencillied few words across the back. "Ho- would this do?" He showed the word to the stout man. This was what r l had Written:-
 NORMAN'S
 NECKWEARi