The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1914-10-15

b dent the
There s perm no p0palar q n
Is found IA sthe current belief that =
9reat war 81 other lnpor ant 1ap pen
Ing tn canses an fncr sed ge1 esSoa
new ~ profit table to ueWspapef
owners
,fife fnndani entail error g 80 sp,sT
tesque to newspaper ppblteher A. 70
cause the huhnor or Il to a1ord some
soIace to him if the hard actna lties'
trouble him sorely
The simple fact Is that the news
paper IS probable q heavier financial
sun eTer ii The BINS mess world through
war than any save those who're prop
erty is pEiysically DESTROYED BY u
On this side OF the water the bur
den OF the present European wal -
laid heaviest on newspaper publish
ers. Of all our business men This rs
SO because Of facts that are very easy
to understand
The newspapers of large ctrcula-s
ton in ttis country are atmost VII
out exception one cent newspapefs
The white paper for these papers
costs more than the who lesale sell
ing price There Is q loss on every
copy sold and the greater the excite
ment, the, more extra" issued, the
greater the loss.
In ordinary times this loss 10 maze
u. by advertising receipts. II Is OBJ:
vfous however that nothing isreceiH-
ed for the advertising In this addi-
ton and temporary circulation The.
sad reverse otthis is true. In all times
OF excitement ad Using dimintshes
there are Individual exceptions OF
course, but they are sporadic and only
prove the rule.
II this measured the extent Of the
disaster to the newspapers that war
brings they would even then, be some
what worse of than the average bus-
mess concern for with diminished adj.
verttsing earnings they would have
Increased circulation losses.
The tale OF woe of the newspapers
has only begun however. The ltSual
business concern when trade Is bad,
whether from war of whatever the
cause OF the depression may he trims
its sails for the storm. curtails the
working force, reduces the OUTPUT.
War means to the newspaper ON the
contrary an Immediate and tremenq-
Gus Increase to It's cost OF production.
Take the Associated Press for ex-7
ample This isa cooperative and nom
profit making organization OF some
900 papers, the purpose of which is
To facilitate the exchange of news be-
tween It's members and the collection
of original news for their Joint bene-
1T IN times of peace It maintatns
news bureaus in all the world centers
of news and the cost of its operation
runs annually to an enormous sum
The little furry OF the Spanish Amer
lean war, however, cost the Assoc1a-
ted Press $275,000 IN addition to It's
normal expense.
RI In preparation for the proyefpaal
.srainy tiay',-which with the Assoc1a-
fed Press is war4an emergency fund
Of 500, 900 has been accumulated
Since the latter part of July this mas
been eaten into at an appalling rate,
for the Associated Press must e4-
band its corps Of scorrespondents AZ
al news points from Iondo lon 70 TOXIC.
must ltiply'iits cable expendttIre
by fiveAor by ten If the censors gra-
ciously permit.
4 AS with the associated Press, so
with all Individual newspapers large
or small The main tanning OF editorial
Ana 1,,eci,anical forces during unusual
hours to provide for the prompt pub
lfcation OF declarations Of war and
great battles alone amounts TO
heavy burden.
Z Il is when the case Of the individual
great newspapers. like chose OF New
York and Chicago is considered that
the full accuracy of Gen. sherman g
as to war Is estab-
iished so far as the newspaper tsfcon-
cerned.
These newspapers feel bound ~ the
OF their duty to their
readers to do large amount OF orig
inal news gathering in addition TO
that done for them by the, Associated
press or other news gathering organ
izations and the expense to them IS
simply staggering.
ii is doubtful whether any OF the
of the great newspapers
can even now refrain from ether
tears or bad language when he thinks
Of the orgy OF expense in which ne
was involved during the Spanish
American war. The ordinary pronts
81 the most prosperous vanished INTO
thin air and the less fortunatel pia c-
ed found Themselves facing enormous
deficits.
narrowing as. that, recollection has
heen it will seem like rosy. dream y
the present titanic conflict continues
for considerable time and the news
papers keep up their expenditures on
tie scale of August and September
1t may we'll be that all newspaper