Little Falls herald., 1914-01-23
THEY ATE AND THEY TALKED
NORTHERN MINNESOTA EDITORS
BANQUETED BY CITIZENS
GRAND AFFAIR

! The banquet given to the Northern
Minnesota Editorial association at the
Buckman hotel by the citizens on Fri
day evening, was the best ever given
in the city. At least l2O men were
seated at the tables, of whom about
forty were visiting editors.
Before the speaking began, the
Hawthorne vaudeville troupe of seven,
and management of the Milo theatre,
entertained the guests with song and
comedy sketches Of ulgh quality.
Bastien s four-piece orchestra furnish
ed music throughout the evening that
was very pleasing to the banqueters.
Chas. E. Vasaly, chairman of the
state board Of control, acquitted him
self as tOastmaster in excellent style.
He said in his opening remarks that
the man who rings the bell can not
walk in the procession, with reference
to himself as making speech, when
. he was acting as toastmaster. He
introduced Mayor F. G. johnson, who
extended to- the visiting editors a
hearty welcome to our city.
Retiring president E. G. Kiley, edi-
tor of the Grand Rapids Herald Re
view, gave the response. He compared
the meeting OF the editors in this city
with the one h Id at St. Cloud last
winter, and said that he could see
in no part where the st, Cloud people
had it over Little Falls, except that
they have the commission form of gov
crnment. This being IN reference to
Of FOL
mcnts previous. He said he would al
ways remember Little Falls in kind
ly way.
A. II. Vernon, city attorney, a form
er newspaperman, spoke on Little
Falls. He told of the city and it's in
dustrics, schools, etc., interspersed with
a few good stories to illustrate his
points.
Chas. F. Scheers, editor Of the AXE
ley Herald-Tribune, who was elected
president Of the editorial association
for the ensuing year, said that he
thoroughly understood the responsible
ity Of his new otIlce as president Of
the organization, and that he would
give as much Of his attention to the
work as possible. He expressed him
self as being very pleased with Little
Falls and its citizens, although they
were not entirely new to him. The
republicans and democrats on either
side Of him are orking together, he
stated, and come here, not as politi-
clans, but i'll the interest of the de-
velopment of Northern Minnesota.
r. B. Millard, principal Of the local
},y1rI, H. 40,
on the topic "Does Newspaper Adver-
tising Pay?'' He said that it does
pay, if properly prepared. AS examples
o. what successful advertising is, he
called the attention Of the audience
to the large concerns, such as the man
ufacturers Of Cream of Wheat and
others. In order to make advertising
a paving proposition the advertiser
must give his attention to it and must
consider it as an investment. Mr..
Millard is a strong believer in adver-
tising, and holds that it is mostly
through this medium that his school
has been built up to what it now is.
He advertises with most Of the forty
editors who were here for the conven
tion.
A musical trio-Cassad, Irwin and
Cassad - appeared at the banquet i'm
mediately after the close of Mr.. Mil
lard's talk, and they entertained the
guests with a number of high-class
musical and vocal selections. This
vaudeville act was furnished gratis by
the trio and the manager of the Victor
theatre.
Chas. f. Elmquist, member of the
state railroad and warehouse commits
sion, was one Of the honor guests at
the banquet. He held that he knew
something Of the ways of the editors,
as he had at one time beer in the
business. He related story Of the
value Of the newspaper business, by
telling of man who had boy who
had tried number Of occupations,
each one at which he had failed. The
boys father finally took him to the
editor of newspaper and asked him
to take the boy as an apprentice aid
make "something of him." lie also
spoke on the regulation of railroads
by the state and the value of the dis:
tance tariff, the object of which is to
place the rates for commodities in this
state upon an equal basis.
Harold Knutson of St. Cloud, form
er president of the Northern Minnc-
sofa Editorial association, suggested
concerted action on the part of the
editors in assisting the state depart
ments in improving Northern Mime
sofa by boosting for it in their COL
umns. He said that this should be
done so that instead of being forced
to beg for needed legislation, the peo
pie could demand and get it.
F. A. Dare, editor of the Walker
Pilot, ex-president Of the association,
referred to the banquet as being the
greatest place during an editorial
meeting for the exchange Of ideas. He
said that the country editor is always
right on the spot boosting for his own
locality and its interests, as long as
the work does not interfere witt. his
meals. He called the attention Of
those present to the value Of the mild
winters, the early springs Of this state
and Little Falls. In his closing re-
marks he made a neat little nresenta-