The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1914-11-05
buy In WHEELING DISTRICT"
MOVEMENT is AGAIN ENDORSED


by making their goods fulhn the
promises Of that advertising.
AS stated before. the mail order
house has to depend upon the conf
dence created by their advertising.
They never come face to face with
their customers. as our own mer-
chants do.
Let us ask ourselves what virtue
there Is in their advertising that ours
lacks. Also. let us ask why our ad-
vertisements fail to inspire the full
confidence OF our people.
Have we in any way violated the
confidence OF our readers, Have we
permitted its violation by others, not
once. but many times?
Have We used such means at our
command 10 prevent the violation OF
the buying public's confidence,
Have the advertisements come 20
the people clean and true and In the
company OF clean and true advertis-
ing? Have our newspapers been care
ful TO keep their advertising columns
clean and truthful. in order that their
readers might not come to grief thru
reading advertisements?
Or have they rather been Interested
| only in getting revenue 10 run their
Il fofNAc "a OAdtI tual IntI ulK0I con-
tinue to mould public opinion, over
looking the more important duty Oh
guarding and conserving rs the very
lie or their business. the priceless
treasure of their readers confidence;
Gentlemen. when these questions
have been answered rightly. you win
be on the way to n solution OF the
problem OF why some OF the people
OF Wheeling would rather trade sight
unseen than trade where they can
see. you cannot believe"
The Buy-in-Wheeling district pro-
position has struck a popular chord |
and should be followed up in an ener-
gentle way" reported Mr.. Naylor.
1t seems to me that communica
ions should be sent to every jobber,
urging them to buy their needs, as
TAR as possible, from Wheeling district
manufacturers, and every retailer
should be solicited to buy his require |
ments, as far as feasible, from loca 1
Jobbers. This should be done thru
carefully prepared letters which should
set forth strongly very good reasons
why this trade should be Kept at home.
Furthermore, the manufacturers. lob
bers and retailers should also be urget /
10 use their influence in their own
business and induce their employees
TO buy at local stores II seems TO
me this might be accomplished with
out much difficulty. II those concerned
could be made to take an interest in
the plan and be brought to see me
good effects.
Mediums OF Publicity.
believe the public in general
could De reached thru newspaper ar
ticles and bill boards. The wheeling
BIZ Posting Company has offered
space on its boards free OF charge and
the printing of posters would not be
very costly.
Within the last few months. the
Board OF Trade. through banks. re- I
tailers and wholesalers. has distribat- |
ca lO'OO0 Buy-at-Home circulars I
through the mail and / believe n
, would be a good plan 10 keen this 60 {
ing. This could be backed up very |
Wen IL Wheeling merchants, manufac- |
turers and Jobbers would have print. |
ed on the back OF their enyeloues The
legand Buy Your Requirementes I'm
Wheeling District. This extra
printing would not cost anything and
at the same time. every letter going
out would be a reminder to ali al
home and abroad that Wheeling he ont
| for trade. N'
series Of articles on Things
made In Wheeling in the newspapers
would also stimulate local interest
Inc different commodities such as |
slass' enamel ware. pottery. etc, could /
De treated In separate articles and 1
nave no doubt the papers would be /
| glad TO carry there. as they wouId IN.
cnde also news features about the !
{ business and Its relation TO the COM /
munity.
Ihat Made in Wheeling District |
exposition could be carried on in the 1
SHOW windows OF our local stores Tor I
one or two weeks. IA also a very good I
suggestion and these exhibits have /
Deen carried out I'm several cities with /
great success. notably in Toledo. In |
THIS city. the Commercial Club or |
gained and Incorporated a stock com. |
pany Tor the purpose Of carrying ON 7
Made In Toledo exposition and n /
was great success. actually netting |
profit ! do not know that this l
would be necessary here. but the Man |
could probably be carried out by com. /
mlttees which would enlist the CO. /
operation OF manufacturers and re- |
tailers"
Others Discuss Project
me proposition vas further dis /
GUESSED by w. y. Elliott. II. 8 sands.
conrad Hirsch. Dave Kraus. c. j
chapman and others Mr. Kraus de- |
clared that more interest ought 10 te !
manifested In the matter. and gug.
sested Joint meeting Of the board OF /
trade and the business Mems Aasocia. !
ion a. which the propaganda might /
explained ana interest enlisted /
Inc importance OF the interest and Co |
operation OF merchants. business men. /
manufacturers and consumers was ra- |
ierred TO- ~ was also tho liberal |
credit system 20 be obtained IN
/ Wheeling
Secretary Naylor read a letter fro-,
prominent local firm in which a
= payin-Wheeling" movement was suv.
gested The letter declared that ~
| zen persons when unable 10 pay an
nlS promptly, favor outside firms
and take advantage Of tho credit 80.
! tenn of local firms.
ne meeting was presided over Nv