Vernon County censor. [volume] (Viroqua, Wis.) 1865-1955, 1914-07-29
BANKERS OF STATE
ELECT OFFICERS
Annual Convention Is Held in City
of Milwaukee.
GRAND RAPIDS MEN HoNoRED
Earl Pease is Chosen President Of the
Wisconsin Association at Final
Session of twentieth An
nusI Aeetlng.

Madison.-The Wisconsin Bankers
association elected the following Off
GERS at the twentieth annual conven-
ton in Milwaukee:
President-Earl Pease, Grand Rap
ids, former vice-president of the asso-
citation.
vice-president-S NJ Smith. James
vile.
Treasurer. ]. Jameson. shulls-
burg.
Secretary-George D. Bartlett. Mil
waGkee (re-elected).
Executive council-W. L. Cheney,
Milwaukee; w. f. Ramps. Appleton.
and J. r. Wheeler. Columbus.
One of the most important acts of
the closing session. which was held in
the afternoon in the Pabst theater.
was the adoption of resolution on
the Mosinee bank case.
Resolutions protesting the present
district of Wisconsin under the fed
eral reserve act and appropriating
$500 for the work OF the committee
on agriculture was also adopted. Tes-
timonial resolutions in connection
with The deaths of J NJ Holley, Sr.,
La Crosse, and e. c. Zimmerman,
Wausau. were also unanimously
passed
Following the session. a special
meeting of the newly elected execu-
tive council was held at which Mr..
Bartlett was reelected secretary and
a resolution passed to engage an as
sistant secretary.
The time was taken up with a re-
port on and discussion of Taxation, .
by William Nj. Post, Milwaukee, chair
man of the committee on this subject.
and other members OF the association.
In his report Mr.. Post quoted figures
to show that Wisconsin banks were
taxed higher than the banks of any
other state in the Union. He said that
the assessment Of bank stock in the
state varied from so to 200 per cent.
B. F. Mcmillan, Mcmillan, inter
rupted the speaker to say that the
ing about taxes. If We boiler about
taxes we will play right into the
hands of the La Toilette gang. For
they will go TO tbs farmers and say
that they have at last succeeded in
taxing the bankers"
President Moehlenpah ended the
discussion by urging the bankers to
go to the Legislature and to urge II to
have the laws amended.
Claude r. Foote, Columbus, o.,
spoke on Taxation Of National Bank
Stock" In place of Prof. f. r. Fair
child OF Yale university The most
important paper in the afternoon was
that of John A. Puelicher, Milwaukee,
who talked on Thrift"
In his address on Bank Advertis-
ing-Its Profit and Loss" Mortimer /.
Stevens. editor of the Wisconsin
Banker. gave the bankers practical
talk on advertising. in which he point
ed out many errors that business men
are making.
In conclusion he said.
Educational advertising is the
keynote of bank advertising success.
In these days of competition we may
sometimes be too prone to forget that
there are a great many who are not
affiliated with banks in any way and
must be taught their need for banning
service. Business gained In this way
creates new wealth and benefits not
only the banker but the country as a
whole
Decide first how much you will
spend for the year in advertising. en-
ploy the services OF some good man
in whom you have confidence and
turn over that department to him. II
he is the right man he will surely
prove worthy of his hire. Have pa
thence and persistency and, all other
things being equal, your advertising
will be profitable Investment"
H. P. Pearsons gave a talk on Real
Estate Mortgages as Investment" in
which he advocated this form of In
vesting money as particularly good
one.
The convention closed with the din
ner dance at the Auditorium.