Vermont phÅ“nix. [volume] (Brattleboro, Vt.) 1834-1955, 1914-08-14
Savings Banks and Green
Calfskins

president. 1t is worth reprOduc-
ing and we give it below:
"It Pays to Advertise"
Nothing trucr was ever said.
But
Advertise right.
Advertise truthfully.
And
Back up the advertisement with the
goods.
!. That it is no gamble to spend money
for advertising, has been conclusively
proven right in this county.
Take the case of the Lamoille County
Savings Bank and Trust company.
1t is one of the largest advertisers
in the county.
1t puts out good copy, the kind that
is read, and when read carries convic-
tion to the reader.
We do not know who writes these
advertisements, but they are newsy,
timely, pointed and convincing.
Does it payl
Look at the record of this bank and
you can see that it does pay.
The way its deposits continue to in
crease, notwithstanding the fact that
today most of the other banks are
adopting the advertising idea and are
finding it pays, just in proportion to
the amount they spend and the kind
of copy they use.
This bank has won the title of the
! largest bank in the world in village
| the size of Hyde Park. That is some
| thing.
Some one dubbed this little county
years ago, "Spunky Lamolle" and
the name stuck More, it has been justi-
! fed and made term of honor instead
of reproach, politically, financially, ed
ucationally, etc.
Over twenty-five years ago it was
the first county in the country in one
branch of the leather business, collect
ing, curing, sorting and tanning calf
skins, and it holds that title even now.
"Good for Spunky Lamoile, " we
say and perhaps we might add in
| passing, good for Senator Carroll s.
Page, who has developed both the
great hide and banking business to
such a phenomenal extent that it has
of the world to stay and made it
known all over the land.
No man has been more free
than Senator Page to acknowledge
his obligation to printers ink as
the foundation Of his success, both
dealer in green calfskins and
as a banker. Commencing 80
years ago he Determined to put up
better calfskin than any other
concern in the world. He used
printers ink literally to inform
! the world of his determination and
his efforts were apparently crown
] ed with abundant success.
/ Twtney-hye years ago he deter
mined to start a Savings Bank on
a new idea, new method, new
plan; he. told the people of that
plan, using printers ink literally
in doing so. Today the progress
| sive methods of the Hyde Park
Savings Bank are known and read
Eof all Nermonters.
! People having money to depos-
it always look for the safest
place to put their savings and year
| by year, in constantly increasing
numbers they have come to look
favorably upon the Hyde Park
Savings Bank until the banking as
sets of that little village today are
more han $780, 00-unquestion-
ably larger than those of any vii
lage of its size on the face of the
globe.
l The Messenger hits the nail
squarely on the head when it says :
Advertise right, advertise truth
fully, and back up the advertise
ments with the goods" This is
just what Senator Page has done
and in SO doing has as the Mess
senger well says, twice placed
| Hyde Park on the map of the
world, first in the line of Green
Calfskins. and second in the line
of Savings Banks.
| The Hyde Park bank pays the
highest rate of interest consistent
with absolutely safe banking. It's
motto has been and will continue
to be safety first, safety always
1t has never been tempted by
high rates of interest to accept
doubtful paper; it compounds de-
posts semiannually, pays all taxes
of every name and kind, and in
the more than the twenty-five