Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1914-07-18
Praises Past Efforts But Points
Out Errors of Omission to
Booster Organization

fit in permanent improvements the
people OF Hawaii as much as il would
benefit or serve the tourists, or def
initely leave the field clear for 9th
ers who, with the backing of the pub
lie, will take il up. What you have
done, you have done we'll. The work
ers you have employed have done,
and are doing their duties faithfully.
II is the WORK you are not doing
the men that you are not employing
that ! wish To speak about. They
are the important things"
Without an attempt at criticism,
but expound.ng some plain and clear
cut facts regarding the true meaning
Of promotion" and promotion bu'
reaus," based on experiences gained
in a tour OF those cities on the Paci-
fic, Alexander Hume Ford spoke to
the members of the Promotion Com
mittee yesterday afternoon. The Pro-
motion Committee asked Mr.. Ford for
his suggestions regarding the carry
ing-on Of local promotion work and,
through the medium of lengthy but
highly interesting paper, the traveller
and editor gave them.
Discussing promotion work after his
detail talk, Ford said TO the commit
tee: ... r.
IF you could get a man like Lor-
rim Thurston at the head Of your pro-
motion work, he could raise ten thou.
sand dollars, where another man
could raise one thousand" 49,. H..
The members of the committee sat
up and listened when he said this.
Following are some excerpts from
the paper read by Mr.. Ford: .
''You ask me 10 suggest how you
may better your work at home and
abroad. / would answer most EN-.
phatically: Study the question and
arrange to have tourist work taken
care Of at home along modern upto-
date progressive and constructive
lines" That done, your work abroad
will take care of itself Moreover, al
most every tourist bureau about the
Pacific, and many others are now
pledged to help in that. .1@.-h
AFTER nearly year Of close work
ing association with these brainy,
progressive promotion men Of the sew.
eral Pacific nations, and close study
of their successful methods, it is my
unalterable conclusion which is also
based on horne observation, that what
is needed in our community Is an or
panization that will outline and carry
through home work for the tourist
and the resident that will gain and
keep and hold the confidence OF all
of the people of Hawaii, and that In
this connection what is most needed
Is the big man or men Of ability and
experience in this line of home pro-
motion work who can and will inau.
gurate and carry on for use, home
tourist work, along the modern upto-
date lines so successfully adopted BY
other countries of the Pacific.
illustrates His Point.
"To illustrate what / mean: Around
the Pacific | found that what few
wears ago we generalized as promo
ton work, is now specialized into de-
partments. There Is the intelligence
bureau or department that issues
pamphlets and gives out information
that attracts the tourist, and perhaps
the immigrant. That, believe, is the
general conception in Hawaii of the
work carried on by this body. .
.'In most Pacific lands the words
tourist bureau has come to mean
an organization subsidized either by
the government or the people to Gre
ate health, pleasure and tourist re-
sorts, as well as to create and main
tain cheap and frequent means OF
transportation to these from the civic
centers and seaports. That is today
what the visitor expects OF tourist
bureau, and what the man at home
who puts up his good money is learn
ing to demand of it. 1t benefits the
country more than it does the visitor
which is as it should be.
Promotion is Activity. 81
The word promotion is the anti.
thesis of conservative. Promotion is
active. The phrase has been taken
over largely in parts of the Pacific by
real estate boomers, and perhaps the
most expressive phrase now coming
into use is expansion league That is
a promotion committee that secured
free sites for prospective factories
and works along the lines of securing
a permanent industrial population for
the cities and surrounding country
However, promotion committee IN
Hawaii that would at present promote
new minor industries, and attract our
young men from the mainland to re
turn to Hawaii and invest their money
in the scores of small industries in
Hawaii that could be made to pay
the actual worker and investor, would
probably be the most useful organi
zation for some time that this coun
try could possibly have"
At this point MI Ford told of the
manner in which tourist bureaus are
being conducted in China, the Philip
pines, Tasmania, Japan, Australia and
other Pacific countries, and also oil
the plans which other cities are max
ing to establish them. 81.
Work for the Ad Club. :...... Il.
In conclusion he said: Fl
your organization has asked thai
, the Ad Club assist in raising funds