Ladysmith news-budget. [volume] (Ladysmith, Rusk County, Wis.) 1907-1927, 1914-05-08
QUALITY MUST BE IMPROVED

columns and which ought to be dis
cussed. ts.t tlley have to Siye way
to the one subject of greatest I'M
portance, that of improving the quail
ity Of the butter made in cO-opera-
tive creameries. We suspect that
MANY Of our readers are tired OF
seeing these continued sermons on
the absolute necessity Of raising the
average standard of our butter, but
we are in a position to know that
mt ONLY are hundreds Of thousands
e dollars lost to the farmers every
wear and hundreds of dollars to
zach Individual buttermaker on &C
cunt of poor raw material and slack
factory methods, but also that the
average cooperative creamery is
doomed unless there is a general
awakening all around, from the
manager and the buttermaker down
to the smallest patron.
Poor butter doesn't get any bet
ter because it is made in a co-opera-
tive creamery. Slipshod factory meth
DDS are just as expensive in the CO.
operative plant as in the big central
izing plant. Owning a share in CO.
operative creamery and delivering
any old kind of cream to it, acknoWE
edging and living up to no rules for
the care and delivery Of the cream,
is not cooperation. When farmers
deal with their own creamery in this
manner, it doesn't profit them cent
to own the factory; anybody else
might as we'll own it. There is no de-
nying the fact that the centrallZers
have a more direct way of selling
their butter than have the co-opera-
tive creameries and in the nature
of things they always will. Under
present conditions our butter mer-
chants furnish as good a marketing
service to the cooperative cream
cries as can be had and this service
is excellent provided the creameries
make fancy butter. What the big
centralizers gain in their direct mar
citing system the cooperative cream
cries must make up in a higher quail
ity of butter When they do, no other
system on earth can compete with
them and no other system can pay
as high returns to the patrons.
The cooperative creameries are in
position to manufacture a much bet
| ter grade of butter than can be made
under any other system, if the far
mers really do cooperate, adopt
rules for the proper care and deliv-
cry of cream and live up to them,
and when the buttermakers will be
real buttermakers and not simply
| dump the butter in tubs and call
that buttermaking. Boys getting sew
ell dollars a week in the city can
do that. We must realize that quail
| ity means everything, that co-opera
ton is worth anything only when
people cooperate, but in the cream
cry business farmers do not coop.
crate at all, if their creameries dc
not turn out high quality Of but
ter. We hold much advertised coop
erative marketing conferences and WE
drum the creamerymen together AND
gravely discuss organizing large CO
operative marketing concerns, un
dertakings demanding the highest de
gree Of o-operation-and, then Wher
one slouchy, good-for.nothing cream
buyer entirely ignorant of the cream
cry business, opens his shack next
to the cooperative creamery back
| home, the farmers and the butter
maker let them kill off all system
all care, all cooperation in that
neighborhood! Let us come down tC
earth and begin all over again. Let
us see if it isn't possible to get
every farmer to understand that if his
creamery is to be a success, he must
| :. L
| possible for the creamery to adopt
and enforce a few simple rules as
to the care and systematic delivery
of cream and by grading the cream
and paying for it accordingly, secure
raw material that a good buttermak
er can make into first class butter
Does it pay to make good butter:
Compare your returns with those OF
! the cooperative creameries at Clarks
Grove, Owatonna, Braham and Long
Prairie, Mimi; Menomonie and West
De Pere, Wis; Strawberry Point and
| Burt, Iowa, and a few hundred 9th
ers. You bet it pays Dairy Record,
st. Paul
|