The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1914-05-16
The MAXWELL CAR
Az. On IRE Banner Yesterday Big
qest Ever In This Paper

The Banner the largest automobile |
advertisement that has ever appear
I'd in q newspaper. Tins advertise
ment Of the Maxwell -" $3.50 car, is
known In newspaper nariance as a
-dOuble-truc and Is seldom used
e1cent ~ the biggest motor car man
uiacmrers. Some idea OF the TIE
mendous COS. of the Maxwell ad.
yertising campaign can be gained
when il Is known that seeo news
papers or total OF 1000 fun pages
OF newspaper space arr being used
al one time
The success OF the Maxwell '-s'
$3.50 IN the past year has been one
Of the leading topics OF converse
ton m the automobile world In uhe
past few months No other motor
car concern has ever before built and
shipped $4,000 ears in the FIRST year
OF its existence. As viii be- remem-
bered. the present Maxwell Company
took over the assets OF the Old Unit.
ed States Motor Company owe: a
scar ago. Cars were first turned out
In small quantities in July 1918. and
the production has jumped ahead un-
IN Maxwell factories are now ship
ping 200 ears per day.
Probably the best reason for the
phenomenal success OF the Max.
well product beyond the wonderful
value offered in the $3.50 car. Is the
organization and factories OF the
concern. Five big factories in the
cities OF Detroit. Dayton and New
castle. form the chain OF manuiac-
turing uuites where every part OF
the Maxwell "25" is built. The
combined floor space in all Max.
well plants amounts TO 26S4 .64s
square feet and the land occupied
w buildings is 241.5 acres. The
fetal number OF men employed when
the factories are running full tilt is
1000.
To appreciate the huge scale on
which Maxwell cars are manufac
iured II Is necessary 10 personally
visit one OF the factories. where the
cars are being turned out Solid
trainload shipments OF motor cars
some OF them 30 and 40 freight cars
in length-,o a single dealer ar,
common sights at the Detroit plant
of the Maxwell Company. To accom-
modate this heavy shipping. an i'm
mense leading platform runs the full
length of the factory building and
cars are shipped at all hours OF thg
day. One OF the Interesting features
OF quantity shipments is the manner
in which freight car space is econo
mized by the Misunderstanding opera
tions." By removing tho wheels from
the automobiles, and building sub
platforms in the cars. 1t Is possible tC
ship six automobiles in 80 foot car
and eight in a 40 foot car.
AS a measure to prevent acct
dents and the safeguarding of hu
man lives, the Maxwell Company ha:
built testing tracks on its grounds a
Dayton and Detroit, and no car is al
lowed TO leave the factory precincts
This does away with reckless DRIVING
through the city streets and at IN,
samo time affords an equally sever,
test TO the car
Safety First" methods are car
ried out to the last degree IN th,
factory buildings. All dangerou,
. | ms r1.tpoRv 10 l.I ..stt 81
guards and every precaution i,
taken to protect the lives Of work
men. Prevention against fire los.
Is obtained by the installation of an
amomatic sprinkling system cover
ing all plants.
In addition to the safety devices
every care is taken TO provid,
healthful working conditions for tn,
thousands of Maxwell workmen. A
the big Detroit plant. a finely lighted
restaurant covering 5000 square fee
of floor space affords excellent food
at price slightly above cost. Fa
cllities for taking care of 1000 mel
are provided in the restaurant.
One OF the greatest surprises I,
the average layman who is visiting
big automobile factory for the frs
time is the amount OF care used il
the construction of cars. To the av
erage man. quantity and quality d,
not seem to belong together. Ye
when he visits the big Detroit plan
OF the Maxwell Motor COMPANY n,
finds one OF the biggest departments