The Athena press. [volume] (Athena, Umatilla County, Or.) 18??-1942, 1914-07-10
INSTINCT AND EXPERIENCE.

World as Faithfully as Distinguish
ed Success-Lack Of Capital and
Patronage-Farmer Frequently Fail
He Who Makes No Effort Exempt.
Copyrighted 1914. by Thomas ]. Sullvan.l
He only is exempt from failure who
makes no effort.
In the lexicon of youth, which fate
reserves for Il bright manhood, there
Is no such word as fail-it comes later
In life. ..-r. t....
There are SO many reasons which
can logically and truthfully be ad-
vanced as causes contributing to the
numerous failures that will endeavor
to analyze only the principal ones--the
business failures.
Every failure is step to success
every detection of what is false di-
rects us to what is true; every trial ex-
hausts some tempting form Of error
Not only so, but scarcely any attempt
As eHtireiy iaHure, sculeeiy any tne
ory, the result Of steady thought, is
altogether false. No tempting form or
error is without some latent charm
derived from truth.
Fo;lure is in n sonse tbe highway
,o oooon,,,huoo+ ,no.r,roh nc orory
d,.aouor,, of ,uhot ,a fo,,o ,o,d, ne 4g
saoI, oor,ost,,. ofto, r,hnt =, +,,,, ond
80 80. ,a,,,o., .t.,4. .,4
sonr, -, erno,, - ,,,hiah ~ | ,,'a,, .et.,uans ~.
80 80, W ''' '-'e' "''
49,, u,oiu'
~ .ii' ",'i.le We nu'e iot INC spaIe
" 'ie"' " inu', ,iuuu, I"'e' VI 'len
many CAUSES ouI WIN ueai ai.osether
Win the coli'hereial sue ol Ihe ques-
tloh-the business lai'ures'
ferhaps the most general ana COM
mon cause Is lack OF capltai. Many
men venture INTO business Win just
enough money 10 sWlhS the enter
prise Tor a month"; at the end OF which
time they expect the new business to
ne ser supporting III seldom IS, ana
us tne concern Decomes hnanciai
cripple tne lneVitaDle is sure 10 happen
failure.
Business instinct Required.
1t may be said in passing that com.
bined with the first form of failure
there dre two others, lack of business
instinct and business experience. And
these three are frequently augment
"a by another equally dangerous In
business, and that Is engaging In
business Of which you have no knowl-
eye or experience In NO man can hope
10 succeed III any line or business
"here MS priheilh'l qualihcatiohs are
assets ana ignorance
hut Wlthout question the most pro-
nouiiveu eause Vi ocsineSs i"iiure ~
Nn, lihe VI ~ any community Is tnat
VI 'aeh Vi n".,onuse' No BUSINESS coii-
80, p n", nv %
NV, n t"n 1one a, .nu, ,',,a,o mi'nou' % pas'1
- .,,a, .'e.", I'M, "l'u' n"s uo
,nod 30 n,on ' o' ''"'
MI haa..,,,,, a. a. l.. A..
arms of tho suhlimo ma gontla mood
tba stronc to snstoin thom os much 40
rock nowers mood roclks to grow nm or
tbe ivv tbo rupped wall which II am.
braces. Patronage is the sustenance of
business, and without IL failure follows
lust as surely as death follows the rock
flower and the ivy when their support
is withdrawn. .....
Earmers EreouentIv Fail.
Listed omonc tbo business man WIN
frequently fail Is the farmer, the
greatest producer of us nil, He fails
for tbe some reoson 40 do Soma M
our other business men-becouse of
Ignorance. MANY Of These mon have
been horn and reored os farmers and
imagine that is nil the qualification
necessary TO follow that vocation, II
is not. Technical education, constant
study of conditions elsewhere and n
full realization of the necessity of
fertilization of his farm constitute
the first principles of the successful
farmer
Few farmers have not been Obliged
10 avail themselves of the local mer.
chants willingness to extend credit
and now that the local merchant is
facing grayer calamity and greater
pest than ever farmer was Obliged
to meet in the retail catalogue houses
methods of doing business would 1t
not be right and fair for the farmer
and every resident Of the community