Norwich bulletin., 1914-11-05
PIANO BARGAINS
 ARE APPRECIATED

The results of this sale are aston ishing, yet they are not. They are no larger than I expected, knowing the high character of the instruments as do." These are the words of Pres ident R. w. Lawrence of the Auto piano Go. of New York in reference to the extraordinary selling proposi- ton now in effect at the sI1owrooms of ID. S. Marsh at Main and Water streets and in 15 other cities of the country. Those who have visited the Marsh store can readily attest the veracity of the foregoing statement.
 ower prices and easier payments than ever before are making history 4I piano sel ing, right here in Norwich and vicinity. Families who had felt they must wait months and perhaps years before they would be in a. finan- cial position to become the owner of a piano or player piano are now eager ly grasping the opportunity to secure a beautiful instrument for the small est imaginable initial payment and subsequent ones of equally trivial amount.
 To say that the Marsh warerooms have been thronged with buyers is no exaggeration. The excellent delivery service that is always maintained has been taxed to its capacity to keep pace with the demands made upon it. And not only have the automobile
 
 in constant commission, but in addi- ton thereto there has been a most ex- tensive list of orders for instruments to be delivered later, many of them at Christmas time as gifts to loved ones.
 and player pianos conveniently ar ranged for inspection in the show rooms gives full scope to the widest possible taste in the matter of cases. There is every variety and the most critical will easily find satisfaction. customers buy after they have seen and heard these pianos is an inspir- ing feature.
 But the case. however beautiful, does not make the instrument The quality must be inside and that is the main argument in favor of the famous Francis Bacon pianos and player pianos that have stood the test of a century and a quarter. Quality is never sacrificed for the sake of ap- pearance. The high character of the instrument is there, every time, backed by the fullest possible guarantee of the makers There is no possibility of dissatisfaction to the customer. If the instrument does not please with 9 years time it may be exchanged for any other.
 This guarantee is in itself amply
  f1dence on the part of the public. It is not a case of purchasing from a hy-by- night concern that is here to- day and gone tomorrow. The Marsh store has been located in New London for many years and in that time has disposed of thousands of instruments, but has been. located in Norwich but short time It is the hope and in tention of the mana cement to remain here many years more. No house with reputation such as the name of Marsh enjoys could for a moment af- osition that was in the slightest de- gree open to criticism.
 The proposition now in effect is a straightforward, business one. Because of the industrial depression occasioned by the struggle in Europe, the Auto piano Co. of New York and it's allied concerns decided to inaugurate a great selling project the object of which was to insure steady employment to the $500 persons connected with them. In order that this great organization might be maintained intact during the period of more or less inactivity it was decided to start selling cam paign which would be certain to at- tract purchasers regardless of bus mess conditions.
 For that reason solely pianos whose former price was $350 were marked T for $550 were priced at $41S. Then came the question of terms It was decided to make these the lowest known in the history of the business. The sum of $1 was fixed as the ini- tial payment on a piano and $1.75 on a player piano. The weekly payments were fixed at the same amount in each case. That is all there is to it.
 No person desiring a piano or play CT piano now has the least reason to be without one. All that is neces- sary to visit the Marsh store, make a selection, deposit the first payment and the instrument is delivered to the address indicated. Could anything be more simple? In the event that a. pur- chaser dies before his payments are complete, all future ones are auto maticaIly- cancelled and the instrument is the property of his or her heirs. No retail house, no manufacturer or no combination of manufacturers could afford to continue selling these instru- ments at such prices indefinitely. This sale is simply to meet a, condition that was brought about unnecessarily by fho eO0r he oJaT-