The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1914-02-19
HEART TO HEART
MOUTH TO EAR
Talk With Our Wahpeton Adver-
tisers and Other Glasses Of
Business Men.
SECRET ALL SHOULD KNOW
You Must Interest People Mentally
In Your Goods. Before They
Will Buy Them.

me Zines wants Just a PLAIN
little heart to heart and mouth
to ear talk with Wahpeton S adj
vertisers and all others who ought
to advertise. 1t will cost you all
nothing to read this and it may do
some Of you good.
You all, or nearly all. say you
expect to advertise when spring
comes. but the chances are that
most of you will keep on procra
mating until it is too late TO get
the full benefit of your advertis-
ing, and some of you never will
advertise. You are timid and faint
heart never won anything worth
while.
You ought to advertise, and the
best time to advertise is now. Did
you ever stop to think that you
must arouse interest in your goods
i'll the minds Of the people before
you can reach their pocket books
Thought preceeics action, and be-
fore anybody comes to you to spend
his money he has thought it over
where he is going to buy. What
inducements have you to offer to
him. or her, and how are you con-
vincing him that you have any i'll
ducements to offer him?
Practically every shopper
knows just where she is going to
do her shopping long before she
leaves home. She studied that all
out and fully made up her mind
days. and perhaps weeks before.
hand, just as you had done before
you went east for your last stock
You had been studying fol
weeks, perhaps for months, before
your departure just about what
you were going to buy and where
You were going to buy it. For
that purpose you had been study.
ing the different wholesalers stock
and price quotations beforehand
just as those who think of buying
at retail have a right and incline
to do. and what are you donig t.
help them decide before hand a:
You did9
| No, you don't buy haphazaro
just anything or anywhere you
happen to stumble and neither Il,
yonr customers. Remember thai
practically everybody buys men
tally before he buys actually, anc
is apt to go where he is best postcc
not on what they had and tlleil
prices last year, but this spring
You owe it to your customers il
you wish to retain them oi' secur,
new ones to give them as much ad
vance information us to what yol
have to otIe,' them and your pri
ces this spring as you can.
/ There is no better way and Ii,
other as good and effective a way
to do this as through the local new,
paper. 1t is high time 20 begin
Your selling story now. Make il
just as truthful and effective as
you know how. Don't make if zoe
short. List all the details, which
all careful buyers want to know
and have a right to know. and tel
a part of it to them everv week
Tell the whole story and hammer
it home. Then bring your story
Aas you have written il to The
Times, and hundreds of families
will read it there and study il a
round the fire side at home. and
buy OF you mentally weeks before
they may be ready to come to town
and buy of you actually.
Above all, don't wait till more
than half the people have done Il
large part Of their spring buying
before you begin to advertise. and
then lose a large share of the bene-
fit. Advrtise from a sense of duty,
as we'll as for your own good, and
advertise now-neXt week.
n NasEr NerTaov