davidaulloa/AmericanStories huggingface dataset:
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
The Pass Of Thermopylae.

NerNes once led million scldiers
out of Persia In an effort to capture
Greece, but his invasion failed utterly,
because Spartan captain had en-
trenched a hundred men In a narrow
mountain pass which controlled the
road into Lacedaemon. The man who
was first on the ground had the ad.
vantage.
Advertising liz full OF opportunities
for men who are first on the ground,
There are hundreds OF ADVERTISING
passes waiting for some one to occupy
them. The first man who realizes that
his line will be held by publicity has a
tremendous opportunity. He can gain
an advantage over his competitors
that they can never possess. Those
who follow him must spend more
money to equal his returns. They
must not only Invest as much, 20 get
a. much, but they must. as well. spend
an extra sum 20 eounteraet the infiu-
ence that he has already established
In the community.
Whatever men sell whether II r.
w uINiH
can be more easily sold with the aid
OF advertising Not one-half OF the
businesses which should be exploited
are appearing IN the newspapers,
Trade grows az reputation grows and
advertising spreads reputation.
II you are engaged IN line which
Is waiting for al advertising pioneer,
realize what n wonderful chance you
have OF being the first Of your kind 10
appeal directly to the public. You
stand n better chance OF leadership
than those who have handicapped their
strength by permitting you to get or
the ground before they could oututrip
you. You grin a prestige that those
who follow YOU must spend more
money To eounteraet.
II your particular line In similar 20
some other trade or business which
has already been introduced to the
reading public. It's up 10 you TO start
In right now and Join your competitors
In contrasting for the attention OF the
community. The longer you delay the
more you decrease your chances Of
surviving. Every man Who outstrips
yon IL another opponent. who must be
met and Erappled with for the right
Of way.
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
ROAD
BUILDING
HEAVY, SHORT ROAD ROLLER
oSe'u' Improvement May Be Con,
eN"eted by Using Worn-out Now.
ing Machine and Concrete.

Perhaps you have a grader of some
soi' ana road drags. but you Iced a
neaVy short roller. They cost tno
much to buy, so make one this wav
PROCURE an old worn-out moving ma.
cnine, any make, writes w. A. Dillon
In Farmers Mail and Breeze. Take
OH or break off all the parts that stick
OUT past the wheels. Smooth off a
DIT OF hard ground; now dig a small
sole Just large enough for the hub.
BET the machine up ON one end. put
jacket Of galvanized sheet iron
around the wheels, secure 1t at short
intervals with small stove bolts and
make 1t fit neat and straight. Now
Ill the jacket with the best fine con-
crete. lamp it well and allow il to
stand until the concrete is well set,
remove the jacket; keep the roller
shaded and spray it for eight or ten
days.
nave the blacksmith put an iron
frame on this roller. Heavy tire iron
VIII do, using the hubs for spindles
"hen strong tongue is added you
VIII have as good a roller as anybody
one That will last a life lime and will
cost but little. Save the jacket to
make more rollers with.
When your road is graded run tn
roller down the center, instead of or
the sides, az now. Take two dish
harrows the same number of disks
and II possible the same kind. TURF
the disk on the harrows so they will
throw the dirt toward each other wheI
placed side by side. Now set then
close together side by side in the mid
die OF the road to be worked. Take
light log chain and fasten the har
rows together. Put team on eact
narrow and drive down the road L
be worked. Turn around; let out tn,
chain couple of feet; go back Re
peat the operation number OF times
You would be surprised how much
dirt the disk harrow will cut up
and how much 1t will move TOWARD
the center. Finish with drag or grader
Then roll the center and you will hav,
good road at small cost.
We have organized country clul
here and given each member a piec,
of road to drag, near his home. w,
elected drag boss so when IL is Jus
right TO drag the boss calls all tn,
members and in about two hours W,
have all the roads in the distric
dragged. We have had very bat
weather ever since organizing. but til,
plan appears TO work well.
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
The Man Who Retreats Before
His Defeat.

Advertising isn't magic. There IL no
element OF the black art about H. In
its best and highest form It IL plain
talk. sane talk-seiilno talk. lie re-
suits are IN proportion TO the merit OF
the subject advertised and the ability
with which the advertising Ia done.
There are two great obstacles 70 ad.
vertising profit. and both OF them
arise from ignorance of the real func-
tons and workings Of publicity.
The 1rst IL to advertise promises
which Rill not be fulfiiled.--because
all that advertising can do when Il
aeeompiishes most 10 20 influence the
reader 10 InsestIgsts your claims
N you promise the earth and de.
liver the moon. advertising will no.
pay you.
II you bring men and women 20
your store on pretsnss and fail to
make good. advertising will have
harmed you. because Il has only drawn
attention 20 the fact that you are TO
be avoided.
II II a. unjust 20 charge advertising
With failure under these conditions. A.
II would be for your pslshbor 20 rob
. bank and make you responsible for
HE snisdeed. In brief. advertised dis.
honesty IL even mors peehtlsss than
unsKpIoltso deception.
The other great error IN advertising
10 20 expect more out Of advertising
than th@ra IN In n
Advertising 10 sseo which q mes.
chant plants IN ths eenadsnes o. the
community. he mBs, allow time for
II to grow. Every sueceasful Adver.
tissr has TO be patient The time that
II takes 70 arrive q, results rests en-
tireiy with the ability and Determine
ton devoted 10 the work 3ut you
cannot turn back when you have trAv
sied half way and declare that the
path IL wrong
You can't advertise for . week. and
because your store iSEt crowded say
n hasn't psie you II ;Akes a certain
period 20 attract the attention Of
rsaders Ever body doeSnt see shat
you print the first time Il appears
More viii notice your copy the second
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
porflrIo DlaI's Poetic prophecy.

President Porfirio Diaz, who ruled
over Mexico for more than a quarter
OF century ms an absolute dictator,
believed that only such iron rule could
bring peace and progress TO the half.
civilized millions OF that country.
Several years ago, when his power
was still unbroken. an American, who
was on intimate terms with him. ven.
tured to suggest that the Mexicanu
were now prepared for a more liberal
form OF government, and limited that
his rule was too severe
The stern old man stiifened hts
gaunt ngure, and ran HIS fingers
through his locks. now white with
years.
When these SHOWS melt" he said.
prophstically, the mud will b. deep
In Mexico Youths Companion.
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
EVERY FARMER SHOULD HELP
Every Days Work Makes Roads Set.
ter " Done inteiliVeniiy-Mss
chants Ale In WORK.

No man Nho farms should beErudEe
the time he spends in grading. drag
ging and ditching the highways. he
must use them twelve months In the
rear. Every days work makes them
a little better II the work Ia done In
diligently. In many localities the
merchants have aided in the work Of
road betterment. and IL seems ridicu-
Ious that their efforts should be die
trusted by the tarmerx- Good roads
associations In every county vii
eventually increase the value Of eli
farming land
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
Electricity Gain on steam,

Steam is rapidly giving place TO
electricity AZ . source Of power In
the United States. Although stea m
had a start Of centuries. already one.
fourth the Industrial power In use
comes from the dynamo. and II In pre-.
dieted that In . few years -four. nfths
Of the work Of the nation will derive
energy from this source. II 10 esti.
mated that there 10 l5o. 900 900 horse.
power 81 work daily In the United
StAtcs OF this $4,000. 900 10 animal.
1900. 900 steam and Slosi 81 800 900
electric. The balance 10 divided be.
tween ess and water
Twothirds Of the steam power IL
employed in operating locomotives.
and u IL here that electricity IL dee.
tined 70 make its most sweeping ron.
quest
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
Wandersr Wants a Job.

A Wanderers Return Refined Eng
lishman. "a. who has supersatiated a
cursed vanderbilt by adventure. toll
and peril IN many lands. seeks position
AZ salary sufficient to enable him C
marry the Dear Little English Oirl
who has been unwAverinKly true. Our
wants are small Our happiness will
be infinite. Eight years Continent,
South America. Far Fast. South Afri
ca. etc. Experience accounts. cor.
respondence. tresoriaI. literary. sales
manship. publicity. three languages /:
genuine battler. never gets tired. gour.
mand for work. demon for organiEa.
ton. seeks no sinecure. but will do
anything honorable. and do II well. for
& 100 per AnDum.--London Globe.
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27

time, . great many more Al rhe slla Of
a month
You cannot expect 10 win the conf
dence Of the community to the same
degree that other men have obtained
1t. without taking pretty much the
same length of time that they did. But
you can cut short the period between
your introduction to your reader and
his introduction to your counters, by
spending more effort in preparing your
copy and displaying greater amount
OF CONTINGENCIES.
You mustn't act like the little girl
who sowed a garden and came out the
next day expecting to find it in full
bloom. Her father had to explain to
her that plants require roots and thai:
although she could not see what wal
going on, the seeds were doing theii
most important work Just before tn:
flowers showed above ground.
So advertising lie doing its most i'm
portant work before the big result
| eventuate, and to abandon the none,
which has been invested just befor
results arrive, is not only foolish bu
childish. II would be Just as Ioqlcs
for farmer to desert his fields b.
cause he cannot harvest his grain
week after he planted II.
Advertising does not require faith
merely common sense. IL II is begu
in doubt and relinquishe6 before no
NAL results can be reasonably locke
for, the fault does not lie with I'll
newspaper nor with publicity - III
blame is solely on the head of III
coward who retreated before he wa
defeated.
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
Points on
Advertising
By HERBERT KAUFMAN
(Copyright.)
fCOpyright.J
Ire Cannon That Modernized
Japan.

Business Is no longer a man to man
buyer establish a personal bond, any
more than battle is hand-to-hand
srapple wherein bone and muscle and
sinew decide the outcome. Trade as
well as war has changed aspect
both are now fought at long range.
Just as a present day army of he
roes would have opportunity to dis
play the individual valor of its mem
bers, just so a merchant who counts
upon his direct acquaintanceship for
success, is relic of the pasta bust
ness dodo
Japan changed her policy OF exciu-
sion to foreigners. after fleet OF
warships battered down the Satsuma
Notifications. The Samurai who had
hitherto considered their blades and
bows efficient, discovered that one
| cannon was mightier than all the
swords in creation-lf they could not
get near enough to use them. Japan
profted by the lesson. She did not
wait until further ramparts were
pounded to pieces. but was satisfied
with her one experience and proceeded
to modernize her methods,
The merchant who doesn't advertise
Is pretty much IN the same position as
that in which Japan stood when her
eyes were opened - the fact that
times had changed. The long range
publicity Of competitor will as
surely destroy his business as the can
non OF the foreigners crumbled the
walls OF Satsuma Unless you take
the lesson TO heart, unless you realize
the Importance OF advertising, not only
as a means of extending your business
but for defending II as wen, you must
be prepared 10 face the conseqne noes
- folly As great as that OF a duelist
who expects to survive In a contest in
which his adversary bears u sword
twice the length Of hls own.
Don't think that it's too late 10 begin
because there are no many stores
which have had the advantage Of years
Of cumulative advertising. The town IL
growing, II will grow even more next
year II needs Increased trading faelil
ties just as It's hungry for new neigh
borhoods.
Newspaper advertising has reduced
the value OF being locally prominent
and five-cent street car fares cut out
the advantage OF being around the
corner" A store five miles away can
reach through the columns of the
newspaper and draw your next door
neighbor 20 its aisles. while you sit BY
and see the people on your own block
snticed away, without your being able
10 retaliate or secure new customers
70 take their place.
II IL not question OF your ability
to stand the cost OF advertising but
Df holding what you already have.
Advertising In an investment. the
cost OF which Ia In the same proper
ton To It's returns ms seeds are to the
harvest. And II 81 just as prepoHter
Gus for you 60 consider publicity as M
expense ms II would be for a farmer &c
hesitate over purchasing a tsrtIIIxer II
he discovered that he could proftabiy
Increase his crops by employing IL
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
aslsetson. 81 cewa

Extreme care Is necessary 10 -
IeetinE cows. for no amount Of skil
in feeding and handling will stims
late a profit from 9 truiJ poor Gov. A
good dairy COW 10 one with large
capacity for usiRg food above the
maintenance requirement and one that
use. this food for milk production. In
determining the mOst desirable breed
one must consul; his own likes and
dtslikes FIRST The man who likes q
Holste;n Gov ane dislikes Jersey
stu be more successful With The for
rnrr
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
Cheap Road scraper.

together. and also REINFORCED with
angle irons. to make the Joints more
secure against the strain. The blade
or cutting surface is made OF an old
saw blade bottled 20 the box rs shown
In Illustration. The hSrses are at
tached by a chain fastened to two iroB
hooks. one upon each side Of the
scraper. With two handles II is com
plete and ready to save many times tts
cost In small filiinE Jobs.
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
The Prisoners One wish.

Reno man tells OF a murder trial
IN Nevada wherein the defendant
formerly a barber, had been con-
demned TO death. Just before the
announcement OF sentence the judge
said to him:
You have the legal right to express
last wish. and Ii IL is possible IL
will % gratified"
u should like" said the prisoner.
once more to De allowed TO shave the
district attorney Harper's Maya
line
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
Bureau Closed to Women

Women can not hold ans Of the OF
ices 10 the bureau Of employment IL
the New YORK stats department Of Ia
Dor. 10 consequences. many women
interested in social and Industrial vel
fare have registered an emphatic pro
test There is nothing IN the las ~
tslf that prevents women from holding
once. but the state civil service %
stipulated IN . decision tArdily az
nounced A. the BsS bureau concerns
women % much ~ men. the women
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
oo,t Psmper Heifers.

Prom the time heifers are s'1
months old until they are tNo year.
Nold they should not be pamPered- o1'
should be EroSn under reasona be con
ditions. Nothing 10 as good Tor ho1s-
ing purposes during the first and sec
aud winter As the open shed which
connects sith . roougy yard This per
uits Of fresh air. exercise and orS
place 10 sleep.
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
naIlenia ElaitarN.

What makes you keep saying Yea
wish congress would ADJOURN ashed
the statesman. n little resentfullJ
Well" replied the big business Iasn-
my reasons are entirely selfish. yoa
gentlemen make such interesting
speeches that . cant help stoppisE %
read them and II takes my mind or my
work"
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
Answered.

Ny good friends" began the tenn
per~nce orator. drink is the curse Of
NE world An the crime. all the wars
vi the hssrtaches OF this universe car
es laid at the door Of intoxication. Oh
ny friends. what causes more misery
tnAa hduOs: Can anyone answer me
na,7-
Thur r-st!- yelled . little man
The rear Of the hall.
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
Peace at Any Price.

My husband hasn't any spGnk at
Az said the complaining woman,
Maybe he's trying for the peace
f'@e, replied the comforting neigh
Dor
Well. suppos!pg he won II. Some.
'ody would give him whipping and
use II away from him. Washing
ton Star
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
Peer pisd, Indeed.

Little Willie persisted IN botherint
the men vho we're planting corn fos
his father Willie said one ~ the
men. ~ you don't stop bo,bsrins us
veil put you IN the corn planter end
plant you n little al time That
won't do you any good. laughed VII
he II yoa Do that \ shols lot oi
little willlss will gro~ ~ and bother
yuu al the more
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
ROAD SCRAPER EASILY MADE
Two''neh PlankIno, Securely Bottled
Together, Will Furnish Most Use
ful Farm implement.

There are many jobs upon the high.
ways and farms that require a few
hours use OF a scraper. yet are not inn
portant enough to require the pur
chase Of one. The scraper shown In
illustration may be constructed OF two
inch thick planking. securely bolted
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27

= once read = stirring romance Of
Spain writteh BY a man Who bad new.
~ been there
That's nothipE ! understand q
great many automobile romancss ere
written By authors who get the 10
spirnftou from thu Advertisements IA
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
Driven 20 H.

Van you make me bureau with \
secret drawer?"
Yep. Place 20 hide a will. eh'''
No. ! lust waRt TO have a place
mere can keep a few clothes. Ny
"es things occupy AL the visible
space
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27

iaas twied to play gawf larsi
'-A1aa. don't yer know. bat ! gave
- shen vas hit on the head by
lastly BAH and knocked perfectly
- doat yer know.
., ugh luck. Old chap, and can't
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27

effort IL being made Ia have women ~
lsaE, appointed on the advisory com
rnitises. and especially on the com
mittess Of Juvenile employment
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
A Prlxats Mani.

Old LAdy--iiey. you naughty boy
Don't throw that brick at that poyr
dog
Small BOy---why. he's my dog $3.50
Judge
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
His coIl.as Edueatlon.

bgar-
Not seli They hated him out Of
a. hoI In the third inning the other
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
His OpportunltX.

III is said that the old-fashioned
hustle is again coming back"
Then the man who used to hide
behind his wife's skirts will have nh.
other inning"
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27

An empty purse maketh a full
heart" according to the proverb- but
how about the stomach7
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
Eaotisrn Al Its Anes.

Your friend lie a bit Of an
'so'ist, isn't hey-
ne A BIT. Why. II he hadn't been
ne would have expected PEG
- 70 ask 8hy NOT --I-o,udon Nail
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
The Collector.

Mother tsbowing the neS baby
Isnt that nice little brother Ia come
by parcel post. Eddief
ssvsn.Year Old-Oh. mommy. did
you save the stamps f--Puek.
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27

Almost every man has hia pslss:
but the denominations Of the ea<rsHeE
differ
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27

xgyE gwg pEues,:,s, ~, yEt zoe
lssi nss e.salsrL Wyits ~ es-st ~ 90 be
" uaalf wee Msrn@ Wys hs@@aT "a. NnAaasA
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
wh,r, Ianesane. .. slls.

Was that your intended thai ysA
we're walking with
Yes. but he hasn't caught On -
lIfs.
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27

Those who pay a. thsx 81 oaA
travel on rubber tires most " The
time
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27

Genius 20 be- appreciated should be
kept AZ q distance In most eAsea
The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-08-27
Wster-soakee Soil.

A water-soaked soil is a sour. bar
ren soil
Imperial Valley press., 1914-08-04

How the task was undertaken after
it had been discarded?
What amount France was paid for
the transfer of her rights?
How many locks are used and their
size?
lhese are not what might be
termed catch questions, and any one
OF them may come up any day. They
simply Illustrate the extent of the
knowledge to be found in this beau
titul big volume. Do you want one?
Then clip the Panama certificate
from another page. Only one GER
t4ilcate is now required. But act
quickly.
Imperial Valley press., 1914-08-04
SIMPLE QUESTIONS
QUICKLY ANSW Erred

Only few days remain for the dis
tribution of the Imperial Valley Press
Panama book. Perhaps you are won
dering if you need copy. Possibly
you do not, but there are many qucs-
lions arising in every household every
cay which are quickly answered by
this timely work. Can you answer all
of the following questions?
The nature of the governments jar
isdiction over the Panama land con
cession?
Policy as to the use of the canal by
belligerents in time of war?
Whether or not international law
will permit discrimination
Imperial Valley press., 1914-08-04
NOTICE TO CREDITORS.

County of Imperial, State of Cali
fornia.
In the matter of the estate of NJ
Bulghcroni, deceased.
Estate of M. BuIgheroni, deceased
Notice is hereby given by the under
signed. administrator of the estate of
NJ Bulgheroni, deceased, to the credi-
tors of and all persons having claims
gaiust the said deceased, to exhibit
them, with the necessary vouchers,
within four months after the first pub
lication of this notice, to the said ad
at the law office of Chill
ders & Bruce, Suite, 21. Security Bank
building, Eel Centre, California, the
same being the place for the trans
action of the business of said estate,
in the County of Imperial.
Dated August 3rd. A. ID. 1914.
G.. GIACOMAZZI,
Administrators of Said Estate.
TueSScpt1st
Imperial Valley press., 1914-08-04
Imperial Valley Press
DAILY ENCEpT SUNDAY

DAtLN ENCEPT SUNDAY
E. L, HOWE A. w. HOWE c. +. HOWE
Il. il. HOWE s. SONS
Edgar T.. Howe. Managing Editor
Armlger w. Howe, Associate Editor
5l4 Main Street Eel Centre, California
ADVERTISING RATES
er inch per month. th................S4,Q S4,Q0
Per inch per day. rs
SUBSCRIPTIONS
one year. ..............- SS'Vo
toiA mon NiS A.tlo
One month .25
BY Carrier in El Centre; BY Mail Else
where
NO WEEKLY EDITION PRINTED
Entered as second class matter Sep
tember 80, 1911, at the Postoffice at
I'll Centre, California, under the act
of March 3, 1879.
The Press Guarantees CiTcula-
tiOn Greater than the Conn
bincd Circulation of any other
Three lmperiaI valley Papers
Imperial Valley press., 1914-08-04

Panama and the Canal in Picture and Prose- intelligent
~ sets forth the true purpose of The wonderful waterway
Ii not only gives its history but oretes its future; sug-
@ests its policy; explains its possibilities.
Imperial Valley press., 1914-08-04

Those residing at a
distance can have the
book on the same
terms by including
he amount named in
The certificate to
.Ovcr the exact cost
of postage.