New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1914-10-31
Don't be like the man
who couldn't find his dog,

by the same methods Of manufacture and sale
you now employ to sell to city people
Pedro's case is DIFFERENT-very! In
dealing with him you have to adopt entirely
new tactics
You now have an organization that works
in dollars and cents, feet and inches. barrels
and quarts. tons and pounds
Just where would your profits go it, to-
morrow, in order to suit Pedro, you had to
rearrange everything on the basis OF the boil
var. the milreis and the sucre; the meter the
liter and the gram?
And that is only one Of the overcoming
difficulties that surround exporting to South
America Some American manufacturers have
no love for six months credits. Does long
credit always tend toward larger proht'
Then, too how about packing Are your
present containers ant and vermin proof, abso-
lutely moisture-proof, practically shock -prootl
VIII your packages stand up after repeated
steamship and railway trans-shipments, with
couple Of mue-ba trips for good measure!
These difficulties of export trade are recited
merely to emphasize the wisdom OF each man
sticking to that which he does best. Exporting
is a business in itself. To do it successfully
q. E.. PROFITABLY) you will have to special
izc in it. AS business. and for the nation.
exporting is highly desirable-but do YOU
want to spend YOUR PROFITS in trying to
build up an uncertainty when there is so much
ready business here at hOme9
There would be more to this South Amer
can business if everything in the United States
was sold up chock- block. but you have right
here, in our great country population. Hi
BIGGEST TRADE-EXPANDlNG OPPOR-
TUNITY there is anywhere in the world to-
day.
Think it over You yourself say it pays to
go after sgd Cityman's trade-what is there
that sgd buys that Tim doesn't also want?
Tim eats, wears, sleeps and plays just as much
as sgd.
Why is sgd, in the city, with his twenty
dollars a week wherewith to pay for family
living, better advertising prospect than i'm,
ir the country with his twenty week clear
profit over what he raises on the place?
AS you will agree, Tim is the logical ready
money prospect-the steady repeat Gus
toner once you get his attention--the man
who speaks the same United States language
you do and who pays cash for what he buys.
And Tins wants are almost innumerabe.
He and Mrs Hustler and all the little Hiustlers
nowadays have all the desires for good clothes,
and good furniture, and home comforts and
the luxures and conveniences of lvng-AND
THEY WANT THE BEST.
Look here: You don't deduce that because
sgd is bookkeeper, the only things to adver
tise to him are pens. pencils inks and rulers
Why, then, should you even temporarily
imagine that the only things worth advertising
to Tim are rakes, hoes, plows, horse blankets
and silos?
Think more about these country folks OF
ours, go deeper into an analysis of their wants
their buying power and the plain methods by
which you can make them your customers
;tb a.
it would cost you to establish a market in South
America, you can extend your sales to these
prosperous. intelligent able-to-buy farmers Of
ours-and make sure, too that alter the Euro
pean trouble is you will not have the
foreign exporter to compete with.
Nor will you have to worry over how to
reach the Tim lusters and their families Col
gate, Kodak Goodyear Firestone, liver John
SON. Black Cat Victor, Hanes Post. Acme,
Wrigley. Patrick. Big Ben. have already
demonstrated that the same publications which
sell seeds and tractors, farm machinery and fer
tilizers will also sell toilet preparations, cam
eras, tires, firearms. hosiery. Victrolas, under
wear, breakfast foods, paints, chewing gum.
clothing, clocks. In fact, there is no other way
than through the farm papers to get at the
country people. Few magazines circulate on
K. r. d. routes, posters are scarcer. of street
cards and electric signs there are practically
none, and the very large proportion of the daily
newspapers circulation is, of course inside the
town and not out Of it.
So, you see, you can safely put all your
energy toward country sales into the farm
papers-as have these others who have already
succeeded. Of all the 494 farm papers pub
lished. the most widely read is THE FARM
JOURNAL For some further facts about con.
ditons in general and prosperity OF the farm
field in particular consult the October and
November issues Of GUMPTlON al5o unlike
any other paper. and also published by
the Wilmer Atkinson Company, Washington
Square. PHILADELPHIA.