Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1914-08-22
CHALMERS SKIES ARE
FOR QUALITY FIRST
Price a Secondary Consideration,
According to the 1915
Announcement

A strong bid for quality trade" is
perhaps the biggest feature of the
Chalmers announcement for the 1915
season.
This Detroit company has for several
years been one of the foremost manu-
building in the Chalmers price class
there has for the past year been a ten
dency towards price reduction. A move
in that direction has been particularly
noticeable with the coming of the 1915
announcements.
The Chalmers Company, however,
rather than announcing reduction in
price, has announced for 1915 an in
crease in price in both the 1915 Light
Six" and the 1915 Master six"
Our past experience has convinced
us that there are enough people who
want quality first and consider price
secondary to take all of the cars we can
build" says Percy owen. sales man
ager Of the, Chalmer Company. "Chal-
mers ears have never been sold on a
price basis. We do not care to compete
with those cars which are selling on
price alone. We have a large produc-
tion. and are building Chalmers cars
of just as high quality as they can be
, built to sell at Chalmers prices. We are
sure enough of our market to increase
necessary increase in price, rather than
to decrease the price at the cost of
quality to keep pace with those cars
which are selling on price alone
The 1915 Chalmers Light Six was
first announced last May. 1t was then
priced at S1.S00. The Chalmers Com
season was over. it might be found
necessary to raise the price. The second
series of the Chalmers Light Six" is
priced at $1.S50; the additional cost
covering. according to the company,
simply factory cost of added quality
and extra equipment.
The 1914 Chalmers Master Six" in
the en-passenger type, was priced at
S2,275. The 1915 model of this car is
priced at $4,000; an increase of $125.
The new Chalmers models show
striking advances in body design. The
larger six" is furnished in two body
types; the seven passenger touring car
and the five passenger torpedo.
Both of these cars are of the foreign
pearance.
The torpedo has a single door on
either side. The front seats are of the
so-called bucket type with an aisle
| between them, affording easy passage.
the same lines as the torpedo. but is
fitted with the usual two doors in either
side. The tonneau of the seven. pas
seats in addition to the regular tonneau
seat with capacity of three passen-
gers.
larger Six" all Light Six" types are
finished at the top of the body with a
belt in contrasting color.
on the Light Six chassis are also
announced several new body y pes. a
siN-passenger touring car, fve-pas-
THs fhese fRd tRTee
models are shown on the Light Six"
chassis for the first time in this second
series; The nye-passenser touring car
and the coupelet are continued.
Mechanically 1915 Chalmers cars
show no radical changes. Both the
Light Six and the Master Six mo-
tors are of the T-head type; the larger
developing siXty-horse-power, and the
smaller, torty-eight- horse power. More
than 5000 cars equipped with these mo-
tors have already been put in use, and
the Chalmers engineers state that no
radical changes or improvements could
be suggested
Perhaps the most striking features
of these Chalmers power plants are
their extreme tiexibility, and the alb
sence of vibration. Either the Light
Six or the Master Six" it is positively
stated, will pull at two miles an hour
or at express train speed "on high" A
favorite demonstration of the smooth
ness of the Chalmers skies" is to bal
! ance lead pencil on end on the radia-
tor while the motor is running at 1000
to 1,500 revolutions a minute.
For this season all Chalmers models
are equipped with one-man top. Shock
absorbers have also been added to the
regular equipment, and the Light Six
has as regular equipment one size
larger tires than in the past.
The Chalmers Entz electric starting
and lighting system is continued, but
with refinements which make the sys-
tenn even simpler than in the past. This
starting system has proved one of the
most attractive features of Chalmers
cars. The fact that il makes the motor
nonstallable has been described by ex-
perts as the greatest factor of motor
car safety introduced in the past five
years.
The distinctive Chalmers nodded oval
tenders, which are unique among
American cars, remain unchanged. For
over year these handsome tenders
have been an exclusive feature of Chal-
mers design.
The Chalmers Company began ship
ping the new six-passenger Light Six"
August l. The maximum production of
September /.
The Chalmers Company is planning
for the succeeding season an increase
over its past years business, which was
the largest both in number of cars sold
and in dollars and cents of any year in
the history of the company