Burlington weekly free press. [volume] (Burlington, Vt.) 1866-1928, 1914-03-05
The W. G. Reynolds Co.
Carpets, Furniture, Linsns
Rice Leaders
of the World

vi uGC "Vl"
An association founded upon the highest
principles of business. It's object to de-
velop commercial prestige and business
honor in America and to demonstrate to the
public the high and worthy standing Of it's
members. AS an association it has moth
ing to sell. But to become a member a
concern must possess the following:
QUALIFICATIONS FOR MEMBERSHIP,
HONOR-A recognized reputation for fair and honor
able business dealings.
QUALITY-An honest product of quality ~truthfully
represented.
standing.
SERVICE-A recognized reputation for conducting
business in prompt and efficient manner. ~
Upon this foundation is based the emblem of the
association, marking highest business standing in name,
product and policy.
You are cordially invited to become familiar with this
emblem, understand its meaning and remember it.
The principles of Honor, Quality, Strength and Serv-
ice are fundamental. They stand to-day, as through the
ages, i~nseparable from integrity, whether OF men, OF ma
tons, or OF commerce..
These principles are the keys that ever have unlock
ed the portals of success.
Carry the emblem in your minds, and apply it's prin-
ciples in practice-such principles make for happiness and
success.
When the plans for the Rice Leaders of the World
Association were completed an invitation to membership
was extended to certain concerns of unqueStiOned busi-
ness standing.
Their acceptance of the invitation stands now before
the world, q lasting tribute to their judgment and fore
sight. and their appreciation of the principles of such an
association.
The business concerns forming the association have
become eligible for membership only by having builded
their organizations upon the foundation of honor, quality,
strength and service.
The present membership of the Rice Leaders Of the
World Association represents a capital Of several hum
dred millions Of dollars, and every member enjoys the
highest class credit listing in standard references. But
financial strength is not the only consideration. It is
third in Importance, being essential only permanently to
carry on business and to protect the first and second, hon
or and quality.
Service also is necessary; without effective service
honor, quality and strength would be inefficient.
The strong, clear message sent forth in the emblem
will become known everywhere-it will be carried to every
civilized country; it will 60 around the world in the in
terest Of it's members, emphasizing the prestige of Amer
lean commerce.
You will identify our members by the emblem.
Whenever you see this emblem displayed with mer-
chandlSe you may KNOW tnat the Ilrrn producing Cnat
merchandise merits your confidence. Whenever it comes
to you through the mail, you may put your faith in the
announcement that comes with it. Whenever you see it
in an advertisement you can read that message with be-
lief in it's integrity.
Whenever you see a representative Of one of our
members wearing this Associations Emblem Pin, you
know he represents a concern of recognized business
standing. f
The emblem visualizes our members principles; their
popularity is the reward of public approval.
Already thirty-three of the foremost manufacturers
Of America are members Of this association. They rep
resent nearly all lines from wearing apparel to automo-
bNes and we take great pleasure in announcing that four
Of these world leaders are represented in our lines;
Namely
Berkey & Gay Furniture
Grand Rapids, Mich.
NJ. J. WhittaII, Rugs and Carpets
Worcester, Mass.