davidaulloa/AmericanStories huggingface dataset:
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1914-04-18

thread running through the center Of
the tape has been conceived by another
inventor who is about to file u caveat.
by taking hold Of one end Of the wire at
the harvest season the entire string of
vegetables may be uprooted quickly and
leisurely wound into the wagon by
means Of "A spool.-Brooklyn Eagle.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1914-04-18

A WOMAN'S DOLLAR IL BIGGER

. The average woman gets more for I
; her money than the average man
: does-her dollar has a greater pur- I
5 chasing power.
Women are the best readers Of I
: advertising we have.
. Il there not a direct connection
: Of cause and effect between these I
. two facts
Woman has proved for herself I
. that il pays Ia know what H. being
5 offered before she buys.
She knows what her dollar is
. worth and she means IL get the
. most for IT,.
She finds the advertising one Of
: the most interesting and helpful I
: features Of her daily newspaper. I
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1914-04-18

Chinese jade is 50 successfully imitat-
ed by German manufacturers that cx-
pcrts of the Far East frequently mistake
the artificial for the genuine.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1914-04-18

There are 32o0.O01 bicvclcs in use in
France now a. compared with >o0,0O00
II years ago. when the government bc
gan counting them for taxation.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1914-04-18

Excellent results have been obtained
in Germany by experiments with extini,
gushing fires with a mixture of solutions
Of cauStic SOFIA and alum. which forms an
air excluding foam.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1914-04-18

Whatever the pros may think Of
Tom Ball, the ants are by no means
ready to make il unanimous fer, Fergu,
son
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1914-04-18

At Tulsa, Okla, they play the races
Under difficulties-also under fire.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1914-04-18

The supreme court Of Minnesota has
rendered a decision which holds that an
official Of a city il Il trustee and is
liable for the difference between what
he actually paid for n piece of property
and what the city paid over for il. When
Minneapolis purchased a site for n pub
lie building. an official managed TO have
more paid over han the owner actually
received. The official put the difference
in his pocket. The official purchased
the plot and transferred il To a third per
son who sold il 10 the city ut an adj
vanccd price. II wasn't larceny as il
is generally understood. but il isn't far
from il. If the Minneapolis courts fix
no further responsibility than liability
for the graft pockcted. the legislature
had better get busy.-Ctica. y. T.. Oh
server.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-08-14

study OF Tuberculosis. A Department.
will b. devo.ed TO Aibuquerque ana
the problems presented by the pres
ence OF large numbers % health
seekers.
The magazine VIII advocate the
sterilization Of all utensils used IN
restaurants. soda fountains and sA-
looms. and strict sanitary precautions
In boarding and rouming houses. An
honor roll OF boarding and rooming
houses where such precautions are
taken will be printed, and health
seekers will he urged Ia %patronize
them 90 the exclusion OF all others.
The kiligloom Gazette. recently
slarted by heaithseekers at local
sanitariums. viii be merged with the
new publication. W. G. savage. who
edited the Gazette. viii be connected
with the magazine.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-08-14
SAFETY FIRST Gets
RESULTS ON THE
SANTA FE
Campaign Nets 81 Percent De-
crease in Fatalities Accord
ing TO Report of Safety
First Department.

p. 49,. So - M
49,, !. ~. -,
-
-. ~ ,
- 49,
80 -, -.
,oo =. ta,s
a. =
,e - "a" ~ 80
~ - "a,
"a - -
80, '.tn - =
-.
!" ~ a.
~
80 ~. -
-.
~ w y" S"s"' ""s' 'e
~ ,tn
49, 800
sa~ 7
'e -
a. ,nntava' -
80 " "a'. Pa',
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-08-14
THIRD SHOPL|FTER
IS CAPTURED BY
THE POLICE
Said TO Have Stolen Shoes
From Golden Rule Under
Eyes Of Whole Staff. Car.
ried Big Knife.

Another shoplifter. tho third caught
within n few days, was arrested ioday
BY OnCer \. n. Miller. lie gave his
name as Merilildo Martinez. and Is
alleged To have stolen "A pair of shoes
AZ the Golden Rule store on Central
avenue.
Marines WITS caught In a store ON
North First street. lie is alleged To
have offered the shoes for sale there.
The footwear IN "A brand sold only by
Inc Golden Rule store in this city
and the First street stOreAeeper.
knowing this, became suspicious. He
got word to the Golden Rule store,
and by a ruse held the suspect until
Miller arrived.
Martinez il said 10 have admitted
his guilt. and told the officer how he
slipped the shoes into capacious
pockets, almost under the eyes of the
whole force OF clerks.
When searched at headquarters tho
prisoners clothes yielded a butcher
knife almost a foo long. The police
are wondering what he carried that
for.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-08-14

Pineapple sherbet. raspberry ice
cream, Fees candy tor
For Fancy Groceries ant. Meats
phone IL. Matteuci, P%aliadino 4 co.
Ed Farr went TO Los Lunas today
on a business trip.
Mrs. George Partridge has returned
from a visit In Gallup.
Mira. s. L. Newcomer ana daughter
are visiting In santa Fe for a few
days.
II. r. Case. a well known Dcming
real estate man, was IN the cts this
morning on his way to santa Fe.
President George Il. Ladd Of the
state Agricultural college is in Al
buquerque for the day.
COT A. Il. Hilton, the veteran road
booster OF san Antonio, was In the
city yesterday.
There will be a regular meeting
Of Harmony Lodge No. I, /. q. o. r..
at 5 o'clock his evening. Work in
the second degree.
Have your sllverware engraved. n
prevents theft. RosenWald's jeNelry
repair department makes a special
price OF three cents per letter for
this month only.
Special co-nvocation OF Rio Grande
Chapter. n. a. NJ his evening at
$ o'clock at Masonic Temple. work
In the X. A. Writing companions
welcome. Light refreshments will be
served.
The new ornamental lights along
the Central avenue side " Robinson
park were tried out last night. The
enec was decidedly pleasing. The
new lights will be strung from Four
teenth to High streets. supplementary
the ornamental system In the busi-
ness section. where three-lamp posts
are up. The new posts carry a single
light OF 100 candle power, two to a
block.
StorekeepeT Kenneth r.. stewart.
of the santa Fe railroad force here.
has been appointed general store
keeper of the coast lines. with head
quarters at san Be%rnardino. He
cams here last December from La
Junta, He has been in the Santa Zee
service for thirty-two years. a. q.
Wachter. division storckeeper at RIA
ton. succeeds Mr.. stewart here. lie
arrived in tne city last night. NJ. r..
Snowden. storekeeper at Bolen. sue
ceeds Mr.. wachter at Ration.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-08-14
INDIAN STABBED BY
WOMAN WARRIOR
IN BERNAL|LLO
Wife Chased Husband With
Gun, it is Alleged, and
Aborigine Got in the Way.

District Attorney Manuel e. wan
has received a report 81 a ~atabbinR In
Bornalillo this week. in which a wo-
man figures as the alleged aggres-
sor.
According TO the report On the case.
the woman's husband came home and
set out To beat her She got n re-
Nolvor and chased her husband from
the house. she ran into an Indian
while the pursuit was on. and Is allies
ed 10 have attacked hims She lost
her gun In the chase. but she got n
knife and, Il Is ailcsed. drove 1t into
the Indian.
The woman was arrested, being re-
leased on bail shortly sfterward. The
Indian was not mortally hurt.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-08-14
First Of Long List of Hand
some Trophies to Be Pre-
sented to Chicken Fanciers
With Winning Birds.
BABY SHOW ENTRY LIST
OPENS FOR BUSINESS
Big Cash Prizes and Hand.
some Premiums Expected to
Attract Many Mothers;
Montezuma Ball Commit.
tee Busy.

The ~ Paso Times has coma for
ward with the first of the 1914 tro-
PIXIES for the state fair poultry saow.
The Times has presented a magnln-
cent silver loving cup. standing two
feet or more high and OF massive
model. for the best pen OF chickens
shown at the fair. IL is the first Of
"A Ions list Of handsome trophies
which have been promised py the
management OF the poultry depart
ment and which will make this years
poultry show thc most interesting for
the contestants OF any of these events.
The cups are coming from all parts
~ the southwest aud Indicate a gem
eral interest in chicken growing In
this section that Is surprising.
Entries for the baby show are
open. This announcement was made
yesterday by Mrs. George : klock
who has beer placed in charge OF the
entries and to whom all entr Is should
be seat. The little concrete building
built by the Santa Fe on the state
fair grounds. has been retained for
the baby show and Il Is expected that
II will be hlled to capacity as q result
OF the large cash prizes and handsome
trophies which have oeen offered for
the better babies contest.
Monie9uma Hail Committee Namcsi.
The committee which will have
charge OF arrangements for this
years Moptezuma ball has been an
nounced by Manager Tom Binkeri and
will hold It's hrst meeting In the e 4
few days. The committee consists of
Arthur Prayer. Herman Schweizer.
Ernest Bandolh and e. a. Davis.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-08-14

garding tho salary matter.
They will be asked 10 express their
views on what constitutes fair salar-
les for ofncers In their counties.
The information cleaned will he
for the benefit and at the service 81
the legislature, political organlSa-
lions. economists or anybody eiEs
who has use for Il or u desire 10 nc
quire Il.
II the Information comes In rs u
is expected 10 do, II will be an in
valuable guide 10 Legislators In slz-
mig up the sentiment OF the pro-
gresslve and substantial people of
the state.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-08-14
One Argument.

rs YOU car a good one2"
DISCRIMINATING people choose
them. said the glib automobile sales
man. More Of our cars stolen than
any other make"
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-08-14
MONTHLY MAGAZINE
FOR HEALTHSEEKERS
TO START UP SOON

A monthly magazine for hef tn
seekers, 10 be known as The Ia. aid
Of the Wei Country" will he pub
lished IN this city beginning with
September 1 Il will he a a wide
publication. backed by the NeS Mex
leo Societ, Tor the Prevention and
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-08-14
COM MITTEE To
SHOW RESOURCES
MEET MONDAY
Special Commercial Club
Committee Named to Dis
play COunty's Products Will
Get Busy at Once.

The resources committee ot The
Commercial club has been called 20
meet In the clue rooms Monday after.
noon at . o'clock for the purpose OF
making preliminary plans for "A com
%prehensive display of the resources Of
Bernaiillo county and the Albuqucr-
que district Of the Rio Grande valley.
The committee was appointed hy
President Cushman In june and at the
time its duties were outlined fully
by him. including the placing of a
display which will attract the atten-
ton of travellers. AZ the Santa Fe sta.
ton.
Several plans have been suggested
To IN committee Tor effective re-
sources advertising and these will be
taken up AZ the meeting Monday al
ternoon The committee IN composed
of n. -. Hening. chairman. D.. X. Is.
SELLERS. Earnest A. Davis. }. T. Nc
Laughiin, Sol Weller and a. J Ma
10y.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-08-14
STATEWIDE SALARY
INQUIRY TO Be
MADE BY CLUB
President Cushman Authoriz-
ed to get Views from Mer-
chants, Storekeepers and
Bankers Throughout New
Mexico.

what the sentiment of the state
In general 10 ms 10 the county salary
question Ia to be ascertained by the
Commercial club. Yesterday at "a
meeting OF the club directors Prcsi-
dent c. q. Cushman was authorized
10 write 90 commercial clubs, retail
and wholesale merchants associa-
tons associations of bankers and
other business bodies OF the state re-
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-08-14
SEVERE SENTENCES FOR
~DISTURBERS OF PEACE

severe sentences were melted out to
disturbers Of the peace by Justice
Garcia of Durancs. yesterday. Pedro
Aldorete and DomeDtl Candelaria
were sentenced to 80 days and Luis
Arriola VAS given 80 days In the
county Jail. They were convicted OF
nghting In "A saloon.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-08-14

Herald want = Iinea-s times
dimes,
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-08-14
The Weather

ALBUQUERQUE weather for
the - hours ended at 5 u'clo,.
THIS morning
MaNimum-gi
Minimum-se
RauEc-32.
At : o'clock-7i.
East winds
Partly cloudy.
-
Why are you fpoling Va LONG
Wit h that clock. Hortense Pc
II am cleaning its hands. ma
dam"
Well iust wipe 'cm. You
needn't manicure 'em Judge.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-08-14
ABOUT PEOPLE
YOU KNOW

.
TO SUBSCRIBERS Q
= IL you fail 10 set your evening =
= paper, call =
POSTAL TELEGRAPH .
. COMPANY, PHONE a.. .
q q q 4 . q q a a q A a
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1914-11-10
Legal Advertisements
GEORGIA-Sumter County.
mobile.

GEORGIA-Sumter County.
Will be sold before the court house
door on the first Tuesday in December,
1914, between the legal hours of Sher-
ifs sales, the following described
property, located at the ice plant of the
Americas Ice & Coal Co., in the City
of Americas, County of Sumter, said
State, to-wit.
"One Linde-Wolf 40 ton ice making
compressor, one Hamilton-C orliss en-
CINE, one 25 ton freezing tank, coils
and cans, one ammonia condenser. now
in operation, one Boyle Consolidated
Is ton ice making machine compress
sors and engine; two 81 16 it. boil
ers; also one 10 ton and one 5 ton ice
making, freezing tanks; coils and fit
tings; also all attachments, fixtures,
pumps, tanks, cans, fittings of every
description whatsoever connected with
the aforesaid ice plant which is now in
operation or which is now idle; to-
gether with lease from the Central
of Georgia Railway on certain real
eS tate, situated on Plum ST., where the
Central of Georgia intersects Plum St.,
also the buildings on said premises
which is located in the City of Ameri-
Gus, Sumter County, Ca, and on the
West side and along the Central of
Georgia Railway, and on the North
side of said Plum street as aforesaid.
Also wagons, mules of all descriptions;
harness, pipe lines, easements, rights
and interests used in and about the
operation of said ice plant, fixtures,
furniture, furnishings, and all other
assets, real and personal which are in
any wise connected with said plant !;
200 1.-TWO hundred) pound new ice cans,
more or less, not in use, and 500 three
hundred pound ice cans, more or less,
in the tanks. All of said ice cans be-
ing at the plant of Defendant, situated
on the West side of the c. of Ga. Ry.,
and on the North side of Plum Street
Americas, Ca"
All of said property now in the DOS
session of the Americas Ice & Coal
Company and levied upon, and will be
sold at the property of The Americas
Ice & Coal Company, under and by
virtue of fl ia issued out of the City
Court of Americas in favor of T. D.
Meador, against the Americas Ice &
Coal Company. Tenants in possession
notified in terms of the law.
The property advertised for sale in
the foregoing advertisement was bid
off by A. W. Smith Receiver of the
Americas National Bank, at the sale on
! the first Tuesday in November, but he
refuses to comply with the bid, and all
of the said property, is to be sold over,
at the risk of the purchaser.
This the 4th day of November, 1914.
@. w. FULLER,
Sheriff of Sumter County, Georgia.
W-5th-4t
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1914-11-10
GEORGIA, Terrell County:

By virtue of an order of. the Court
of Ordinary of said county, will be
sold at public outcry on the first Tues
day in December, 1914, at the Court
House in Sumter County, between the
usual hours of sale, the following real
estate, situated in Sumter County
Georgia to-wit:
The Northwest one fourth of lot of
land No. 206, in the 26th District of
Sumter County, Georgia, containing
so acres, more or less, also AZ acres
more or less being part of lot of land
No 176 in the Goth District of Sumter
County, Georgia, bounded on the north
by lot of land No, 1870, on the East
by | Of land No. 205, on the West
by a dividing line running through
the center of lot of land No. 179, and
on the South by a line runnig out Of
a pond on said lot of land No. 179.
Terms Cash.
LUCIUS LAMAR, Executor,
Estate of Kate Mccarthy, Deceased.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1914-11-10

tell them that on the contrary a light
lunch means better brain work and
urge them to try our baked apples. We
seldom fail, in this way, to keep our
lunch rooms filled to overlooking all
the year round-and that is the secret
of making money in feeding the pub
lie. If everything you have prepared
is sold there is no waste and your
business is running at 100 per cent
efficiency"
There is an old saying that the world
will wear a beaten track to the door
of the man who can build a better
mouse trap than his neighbor, even il
he builds his home in the forest. Like
a good many old sayings, it is only halt
true. You may make the better
mouse trap, but unless the people
know it, you are not going to sell as
many as you would if they did. That
is what Mr.. Thompson found out and
what every business man must find
otu if he hopes to travel around in a
six-cylinder, seven-passenge auto
mobile.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1914-11-10
(By Andrew J. Demling in Chicago Ex-
changer

changer
One fall morning back in 1911 an
advertising agent told John R. Thomp-
son, the Chicago restaurant man, that
he ought to advertise He had been
telling this to Mr.. Thompson so long
that it was becoming monotonous; so
thinking that this was his chance to
rid himself of the nuisance once and
for all, he took the agent into his Of
fee. Then he proceeded to tell him
why he ought not to advertise.
"Now, look here, Wrigley," he says,
you may know the advertising bust
ness, but you don't know my business.
l started out with a few dollars CAPT
tai and an idea, and by hard work, l
have built up chain of thirty-eight
paying restaurants. Everybody in
town knows my lunch rooms and
have yet to spend anything on ad-
vertising. I can tell you dozen men
who have started out Just the same as
have and advertised. These men have
been forgotten long ago. You are only
wasting time bothering me about
advertising-now take hint in time
and let's be friends"
Couldn't Down the Agent.
But the agent refused to be shut off
He knew that newspaper advertising
would help the Thompson lunch rooms
and having got firmly seated in Mr.
Thompson's office, he had no intention
OF leaving without having played his
last card. So he played trumps.
you don't use 'butterine' like most
lunch rooms, do you, Mr. Thompson? '
he asked innocently
NO. said the prospect, 81 don't and
I am proud of it"
of course you are" agreed the agent
but the people don't know it and how
does that hep you?"
Mr.. Thompson was cornered. Com
mon sense told him that there was no
Iuse in giving better foods and keep
ing it to himself. 1t would be Just as
foolish for merchant to keep his
bargains to himself. So he agreed to
try newspaper advertising. "I'll spend
$500 this month, and if it helps bust
ness, we will lay out a regular cam
paign, but I don't think it will"
Page Ads Crowd Lunch Room.
But it did. The business for that
the 5000 investment. The page and
half-page ads, telling Chicagoans that
when they dined at Thompson lunch
room they ate only the purest of foods
drew people away from the more ex-
pensive places and crowded the
Thompson lunch rooms. The big ads
were kept up and the crowds kept
coming. One by one new lunch rooms
were opened in Chicago and other cit
les until today there are sixty-eight
land Mr.. Thompson expects to add forty
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1914-11-10
TalkedInto AdOertising;Lunch
Room Man Doubles Business

more before the year is over. To
keep these white tiled lunch rooms
filled the year around with business
men, 100000 year in invested in
carefully planned newspaper adver-
Using. And three years ago Mr..
Thompson "din't believe that adver-
Using would help his business at ALL"
Why Thompson Ads Pull.
eff we had used anything else, but
newspaper Advertising said Mr.
Thompson, when asked to give the Sc
cret of his advertising campaign, "the
whole thing would have fallen fiat.
But newspaper space gives a live bust
ness man an opportunity to make a
deep impression. For example, l re-
call one page ad we ran in the Chica-
go papers. We headed it a Page on
Pie. 1t was story of man who had
been brought up on the farm and who
was used to real homemade pie. He
had looked all over the city for the
kind of pies he used to get back on the
farm, without success, until he ate a
Thompson, baked by our new pie bak-
er. AS a result of that ad we sold
over 5000 cuts of pie the next day to
people who had not been asking for
pie before. To have done this by street
car advertising or billboard advertis-
ing would have been impractical.
"Of course continued Mr.. Thomp-
son, my business was a big success
long before I ever started to adver-
tise, but l will say that newspaper
/ advertising has given it impetus. The
lunch room business is peculiar. I'm
less you can keep the crowds coming
your profits will be sadly dented. 1t is
just like keeping a boarding house;
the first ten boarders pay a good profit,
but you can feed twelve for almost the
same outlay for food and the board OF
the last two is velvet. That is where
newspaper advertising comes in; you
can bring the last hundred lunchers
into the restaurant, and it is there
the hig profit is made"
NOW 2 KUN
Doing Away With Slack Spells.
Remembering that the Thompson ad-
vertising was heaviest in what would
be considered off seasons, l asked MIR.
Thompson what the idea was.
TO stabilize the business" he re-
piled, "and prevent fluctuations. A
slask period, as during the sumner
vacation period, works a hardship on
any business with a fixed overhead
The thing to do is to keep patronage
uniform the year around and of course
what better way is there to do than
through newspaper advertising. When
we feel a slack season is setting in, we
get busy and plan something to off
set it. Perhaps we will put out copy
that will appeal to those who might
think quick lunches cheap. We will