The Kendrick gazette. [volume] (Kendrick, Idaho) 1892-1968, 1914-05-15
KENDRICk IDA II
Editors After Grafters

suppress Tie advertising graz CSl was
the keynote of the deliberations and
proceedings of the second annual
meeting of the Central New York
News paper Publishers Association,
held in Utica few days ago. Hugh
Parker, editor and publisher OF the
Oneida Post, reflected the sentiments
of the association in paper which
he read on Advertising Graft. He
said that the country newspaper as
an advertising force is gaining rapid
ly and that it is the realization of
this fact that has brought forth the
advertising CRATER. Bright men,
he said, "are receiving fat salaries
from big institutions to beg and
steal advertising space from the
country newspaper.
Mr.. Parker declared that the
practice is so widespread that it is
not looked upon with the same feel
ing of contempt as are other forms
of grating.
They Beg Easily
men and women" he said, lin
everyday walks of life feel no COM
junction of conscience to come
around and beg advertising. No
matter what the scheme is, be it for
themselves, for their club, for their
church or for their business, from
their viewpoint it it is matter OF
news and should be exploited by the
publisher at his own expense.
But when the publisher consent
to give all the news there is in it,
but with the advertising feature re-
moved, then howl goes up. 1t
must be gently impressed upon them
that they are grafters; that they are
advertising beggars that they are
merely panhandling the newspapers.
"But these are the small fry. The
real CRATER is a bigger fellow.
None is too great to stoop to this
form of Interchangeable great
trusts, the great business interests,
the politician and the government
itself"
What Happend Here
No one but the occasional visitor
of the newspaper office knows how
true the above is. Nearly every mail
that comes to the office of paper
has in it, ''This is news matter and
you are at liberty to print it after
certain date, or, will you kindly run
this as news matter with our kindest
regards
When the truth of the matter is
that it is wholly advertising matter.
Some time ago we received such
letter from a candidate who is out
for prominent office of the state,
we published the article which was
sent to us and then sent the gentle
man bill for same. If you could
only see the letter we received in
reply, with the check accompanied,
you'd thought we were robbers or
that his candidacy was joke. The
newspaper space is for sale and the
local merchant uses it and pays the
price because he knows that it is of
benefit to him, if it is a benefit to
him is it not worth the same to the
politician, the railroads and all these
concerns that are daily trying tc
have their press dope printed fol-
nothing? This office is run for the
money there is in it. We are always
ready to help any worthy cause OF
any one in need, but for the man
who is out for some high honors OF
some concern that has some polished
dope handed out in the form OF
news matter, which is advertising
there is nothing doing. This paper
i. has been run by the present owner
for two years and one half and we
: have always tried to do for the town,
country, county, and state what
seemed to be for the best, but when
some candidate with pocket full OF
money wants his worthy cause, as he
thinks it is, printed in the columns
of Gazette for nothing he might as
we'll save the stamps that carry il
I to our office. This paper is still rur
on the Independent plan and the
columns are for sale to any and al
parties the same as it is to the mer
chants in the different trades. Bro
Their Editor wake up and help get
this polished graft eliminated.
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