The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1914-07-09
But the Welcome at the Open.
ing at the Imperial .Melts
All GhiIlinesssAWay. u
.cITY,s LATEST INDUSTRY
Is Accusing Widespread Com;
ment and Throngs Will Visit
the Factory, TONIGHT.

More ice. cream is being consumed
in Clarksburgs today than ever before
in the history of the city. This state.
ment can be. backed up by alibis and
statistics II anyone cares to dispute
the fact. The opening. OF. the hand
some new plant of the Imp ,rial Ice
Cream Company IL providing nor:
trapped frivolity. than Clarksburgers
imagined could exist all in one after
noon.
Periodically, the reception in the
rev ice Creamery is not a cold one
Even in the big cooling rooms, where
the mercury fiirts with zero minus
there is a warm welcome. The open.
ing has turned out to be ver,tab'e
frolic Of frigidity.
Manager w. M. B. Sine Of the I'm.
perial company Is the good Santa
Claus who has turned today into a
midsummer Christmas. Instead Of
politely announcing that his plant IL
now ready for inspe :tion, hs sum.
moned the entire populace to appear
In festive attire and pack themselye.
to capacity with Imperial Ice cream,
which he proudly declares is made In
the most complete ice cream plant In
existence.
Manager Sine is probably pretty
close to the truth when he declares
his factory to be the dernier cri in ice
creameries. Ice cream, factories are
not built every. day, and as a conse-
quence he brought several of the lead.
Ing refrigeration experts to Clarks-
burg to build a home fol-. the Imperial
product that would combine the clev-
crest ideas Of human brain with the
substantial demands Of science.
There's lot Of difference between
an Ice cream plant and a blast furnace
so that from the standpoI-,. =. clean
liness and perfection the Imperial fac
tory Is decidedly eligible for a site OF
the public square of Spotless Town.
Widespread Comment; is
1t Is seldom that the opening of a
mere factory" stirs up much COM
ment In any city, but the Imperial
opening has aroused widespread
comment>in Clarksburg. A lot Of the
leading citizens are dropping In this
afternoon to give the works" their
ofhcial, up-and-down. OF course the
juvenile population has turned. out
with well-trained small-boy instinct.,
at the thought Of free. eats.n Mr..
Sine sent out q frantic s. o: 8, for
carload lots Of ice cream cones wis
he discoyereu the human avalanche
OF yungsters clamoring at his doors.
And fluttering femininity-
The hours of the Imperial opening
are from 1880 to 5 this afternoon.
The crowd that has invaded th-
frigtd zone to assist In the launching
OF this new enterprise Is just fore
cast OF what is expected this, evening.
The reception hours tonight are q: 80
to 10000, and everyone who didn't get
in on the fete is being urged to drop
around.
Music and Refreshments.
The Cadenza Orchestra has been In
stalled in a. convenient nook. on tho
big third door storage room, where
the visitors are being marshaled for
refreshments after their tour. Of the
various departments. Big tables with
white uniformed attendants, are load.
ed Will. fancy forms Of Imperial ice
cream. which are served In tempting,
deeting souvenirs Of the visit. MAJ
ager Sine indicated, soon after the
fiddles and flutes arrived, that II any
visitors AFFLICTED with twitching ped
ais so felt themselves inspired, he
would allow an orgy of naxtxe and
fConffnued mt m n } kIflht ~ ! :