davidaulloa/AmericanStories huggingface dataset:
The Birmingham age-herald., 1914-12-28

"Clever advertising is not necessari- ly profitable advertising; profitable advertising is truthful statement of matters concerning business when the statement is news.'
 Briefly stated, thus Jerome K. Sterne, advertising manager of Love man, Joseph & Loeb, and one of the best known advertising men in this section, gives his belief as to what constitutes good advertising.
 Don't Write For Critics
 A man who writes an advertisement" |" said MT. sterne yesterday. "and at the time wonders what other advertising men are going to think of it. does not write . profitable advertisement. The successful ad writer must forget his literary train ing and his rhetorical ability; he must write to sell goods, for advertising is noth- ing else than form of salesmanship
 "Loveman, Joseph & Loebs advertising Is not written. It is dictated. When any one writes an advertisement with pencil or pen or typewriter he is bound to un- consciously tangle up with 1t lot of lit- erary flights of fancy and so forth; but when that man dictates an advertisement he talks it, and there never was a man who did not confess a great difference in the way he wrote and the way he talked Loveman. Joseph & Loeb's ad- vertising must be 'ad talk and not . piece of literature. When the copy is dyictated it is put together just the same as if the man writing it was a salesman talking to a customer.
 Addressed to One Person
 One thing that makes Loveman, Joseph x Loeb's advertising successful is that It is written to one person. The effect therefore is the same as when a salesman IS talking to one person. Many people Write advertisements like a man standing on a stump addressing a mass meeting Of 5000 people. They make their state- ments in extrayagant language and in great screaming, bold type like the man on the stump shouts extravagant state nents at the top of his voice. The same man. probably, if you engaged him in private conversation, would not make either such extravagant statements or shout them He would be talking to one man instead of 5000. That's what I mean when say our advertising is written to one person.
The Birmingham age-herald., 1914-12-28
Building Up-The Salesman

on salesmanship, but it is such d stimu- iating, practical book that every man ought to read it. no matter what his business.
 Butler, "Saleswomen Tn Mercantile stores; Casson, Ads and Sales': : Dukesmith & Mitchell, "Salesmansh1p Analyzed"; Fowler. Practical Sales manship"; Hollingsworth, Advertising and Selling, Principles of Appeal and Response; Hoyt, Scientific Sales Man agement"; International Correspon- dence school. "The Profession of Sales manship'; The Salesman's Handbook" ; and Selling to Dealers; Knox. Sales manship'; Moody. Men Who Sell Things; Sheldon. "The Art of Selling; Taylor. What a Salesman Should Know Woodworth, Success In Sales manship."
 The library is free It is open from a. m. to p. m. every week day in the year. and from 8 to on Sundays. Three books may be taken at one time
The Birmingham age-herald., 1914-12-28
POLICE ARREST
 ALLEGED FORGER Detectives Claim F. w. En- strOn Is Wanted In Win
 nipeg, Canada

A well-dressed individual was mngling with the crowds in the lobby of the Tut wiler about 1 o'clock yesterday after noon.
 Without ostentation two quietly dressed men entered the lobby and walked to the clerks desk. A few questions were asked and the clerk pointed out the gentlemanly stroller Then the two strangers walked indifferently about the lobby until 1t seemed that by chance both met at the side of the well-dressed man in a quiet, secluded corner.
 We would like to see you at head quarters said Detectives Harry Gold stein and Detective Ben Brown on the other side nodded his head in an affirma- tive way. but first we will take you up to your room and search yon--.''
 Newly me?' nervously asked the as F. w. Enstron of New Orleans. "why should you want me?"
 Buddy, we just want to look you over,'' laughed Detective Goldstein, leading the way to the elevator. In the room of En- stron on the ninth floor suitcase was dis covered which contained nearly gpss of packs of playing cards. There were also materials to change the spots on the cards and the outfit was dubbed by the police as the tools of professional gam bier.
 At police headquarters Enstron was cross-examined by Detective Goldstein for several hours. and he finally admit ted that he had left Winnipeg, Canada, last September. It was then that De- tective Goldstein pulled out circular from the Winnipeg police department of fering $100 reward for the arrest of John F. Simons on charge of forgery. En- stron fitted the description and 1t was claimed was the exact prototype of the photographic reproduction on the Winni- peg notice of arrest.
 However. Enstron would not admit that he was Simons. The Winnipeg police were notified of the arrest by telegraph. Detec- tive Goldstein stated that the name ..n-
The Birmingham age-herald., 1914-12-28
AMUSEMETS
Little Boy Blue

Little Boy Blue,' the most famous of the Viennese musical comedies. one of that cycle of productions which has done so much to improve the lighter American stage. will be the attraction at tho Jeff ferson theatre New Years Day matinee and night and the following day It was found so pleasing by New York theatre gocrs that 1t remained the leading att traction of Broadway for an entire sea son. The seats will be on sale Wednes- day.
The Birmingham age-herald., 1914-12-28
man officials and French speaking
Americans At Work

man officials and French speaking populace.
 Americans At Work
 The following Is a list of the men al- ready in Belgium at the work of super vising the food supply:
 C. c. Bowden of Tennessee, T. B. Kit tredge of California, C. F. Spaulding of Arizona. w. c. Lowdermilk of Arizona. l.. c. Wellington of New York, E. F.. Hoffman of California. s. H. Paradise of Connecticut, R. IT. Simpson of Indi- ana, D. T. Nelson of North Dakota. w. W. Stratton of Utah.
 There are 12 others leaving on Friday, the 11th: Robinson Smith of Connecti- cut. B. K. Branscomb of Alabama, O. C.. Carmichael of Alabama, C. H. Hawkins of Massachusetts, R. H. Warren of south Dakota, w. w. Flint of New Hamp. shire, T. H. Jones of Kentucky, C. R. clason of Maine, w. Fl. Meckling of Pennsylvania, r. s. Bryant of Nebraska, F. c. Golpin of Connecticut, w. w Sullivan of Rhode Island, J. l.. Glenn of South Carolina.
 There are i've others now en route from America. who arc expected here in a few days: Charles Jenkinson, Dr. Wilson, Alex Mackenzie, c. B. Gibson Frank Fleming.
 Hoping that you may find space for this brief account of the work of the commission for relief in Belgium. ala yours sincerely,
 o. c. CARMIcHAEL,
 Alabama Rhodes Scholar, f91S-i6
 Haringoliet ss, Rotterdam. care Capt J. F. Lucey
 Rotterdam. December 9. 1914.
The Birmingham age-herald., 1914-12-28
At The Lyric

Eddie Leonard, minstrel, assisted by Mable Russell, Is the headliner at the Lyric theatre this week. and offers one of the best acts of the year. He Is one of the great minstrel singers, singing his own songs in an original manner. and accompanying the songs with soft shoe dancing. ''On the School Fairgrounds, with 10 clever juveniles, is another big feature. as is Mary Elizabeth, charming comedienne, and the Transatlantic Trio. singers and musicians.
The Birmingham age-herald., 1914-12-28
Maiestic--"Cabiria"

"Cabirla," claimed to be the greatest of the worlds motion picture dramas, will be the attraction this week at the Majestic theatre. being doubly strong feature for the opening of the theatre as well as New Years week. There will be mati- nees every afternoon at 2:30 o'clock and a performance nightly at s:3o o'clock. The picture cost s2So,OooO, and the cast includes 5000 actors.
The Birmingham age-herald., 1914-12-28
MAJESTIC TO OPEN
 WITH CABIRIA FILM

After being closed for many months the Majestic theatre will be opened this week. The theatre has been completely revo- vated and placed in first-class shape for the showing of the famous picture "Ca- biria.' The house was always popular, being in the center of the shopping dis troct of the city, and convenient to every street car line in town. The large seat ins capacity will enable the owners to present such great features as "Cabiria" for popular prices. Such film is beyond the confines of the regular motion picture theatres, as there are 12 reels, and the time consumed runs from two hours and half to two and three-quarters.
 M. l.. Semon will be the manager of the Majestic as he is of the Lyric. He has not as yet made any announcement rela- tive to the theatre further than this week. The house will have matinee every aft ernoon and performance every night.
The Birmingham age-herald., 1914-12-28

T think the most profitable policy in Loveman, Joseph & Loebs advertising is the complete elimination of comparative values, except when an actual reduction Is made in our own price on an article-that Is. if we should decide to lower the price at which an article formerly had been sold. That policy pays because it conn pletely eliminates deception and misrepre- sentation. women--and it Is women who read advertisements more than men-are more or less credulous. Thefore this poll icy pays because no woman ever reads a Loveman. AJoseph & Loeb advertisement, and then is disappointed when she sees the article that was advertised. No merchant can experience worse injury to his business than for a customer to se- cure an impression of an article from the advertisement of it which is not borne out when the customer actually sees the article itself.
 Must Tell Something New
 Ads should be looked on as news of the business; they must be news of something new on the market, some attractive price. or anything that is news, and news is anything that people are interested in. When any kind of advertising ceases to be news it ceases to be good advertising. This store tries to advertise what people want when they want it.
 You ask me for an example. Here is one. One of the best advertisements Loveman, Joseph X Loeb's store ever had. I think, was in The Age-Herald in No yember 1913. It was an advertisement of a diamond sale It sold s400o worth of diamonds in one day. Why? Because it was an advertisement of what people wanted when they wanted 1t and at a price which they knew enabled them to save money.
 Another example is a little one-column three-inch ad we ran in The Age-Herald a few days ago simply announcing that we had oceans for sale. Never before town knew we had any from past ex- perience. Yet that little ad sold 1000 pounds of oceans the same day 1t ap- peared. It was an advertisement of what people wanted when they wanted it, and by firm that people knew did not mis- represent through its advertisements
 Many merchants in Birmingham l have heard to remark to the effect that advertising here does not seem to pay IS well as in other towns. There are many reasons to be assigned for this But one of the most important, in my estima- ton. Is this. More than in most towns. some of the merchants of Birmingham are inclined to misrepresent things-not by absolute falsehood not by trickery--but by wrong conHption of what is good advertising. The people have recognized that fact and consequently they don't re- spond to the ads like they would if con- ditions were otherwise
The Birmingham age-herald., 1914-12-28
FIRST WATER GOES OVER
 BIG DAM IT ON WARRIOR
That Lake Approximately 60 Miles Long Has Now Been Filled and Vessels Soon Can Come From Mobile-Frie Discusses Importance of Event-says Plans Al ready Drawn to Utilize Power From the
 Dam to Make Electricity

over the news that the lake had filled. Tt Is great event for Alabama" said Mir. Friel, and Of course much of the credit for this continuation Is due to Senator Bankhead. He watched over if all the time and only recently if he had not secured that emergency ap- propriation the completion of the work would have been delayed at least six months.
 Another man who deserves all kinds of plaise is George K. Little, the gov ernment engineer in charge of the Tus- ca oosa office. He was reared in Tusca- loosa and taken particular pride in watching over tho completion of tho Warrior system. He has devoted all his energy to tho task, and future years will demonstrate the importance of what he has done.
 Will Utilize Power
 Naturally the completion of the lock means much to us who are interested in power development. We have all our surveys and plans in hand ready to utilize this power as soon as Congress passes the pending law, which should be not later than February. The biE simply gives the Secretary of War au- thority to grant the necessary permit for our work to begin
 
 stron was an alias and that his name was John r. Simons. Another alias alleged to have been used by sImons or Enstron is F. H. smith.
 Every detective agency and important police office in the country has been no- ...l 4.lf ftr..r .ut tA... .lt Ia Erstron is docketed for forgery and ob- tainng board under false pretenses, the prisoner would have nothing to say to a reporter.
The Birmingham age-herald., 1914-12-28
ADVERTISING MAN TELLS
 HOW HIS ADS ARE WRITTEN
Herald Publishes First of Series of Interviews With Ad Writers of Birmingham On Their Methods of Work. Jerome K stene Says Clever Advertising Is Not
 Necessarily Profitable Advertising

Naturally the readers of The AgeHerad just much eresed in its advertising columns they its col and there real element of in the methods by which the ad writers of Birmingham prepare their advertise mens The AgcHerald proposes to publish series of inter views with the ad writers of Birmingham about their work The first Is srvith K Sterne
The Birmingham age-herald., 1914-12-28
EVERY we'll organ
 ized business has a care fully prepared Plan of Action. The
The Plan of
 Business

man or men who formulate these plans must follow the trade move ments of the country as whole, and these men can secure material assist ance through the regular reading of our Reports on business conditions, which will be sent monthly on request. Birmingham Trust & Savings Co.
 112-116 North 20th Street
 Birmingham, Ala.
The Birmingham age-herald., 1914-12-28

W. c. Overturf MT. and Mrs. S. Pher- rell. F. D. Priony, L. F. Richardson. w. R. Reynolds, Jr., George M. Sabin. W. J. Smith, N C. Schlemnler, l.. c. stevens. T. w. rift, s. F. Thomas, Mark W. Will Hams, G. E. We'll, George P. Winter, Harry L. Wood.
The Birmingham age-herald., 1914-12-28

For Weakness and Loss of Apnetit. The Old Standard general strengthen ing tonic, GROVES TASTELES chill TONIC. drives out malaria and builds up the system. A true tonic and sure Appetizer For adults and children, soc.
The Birmingham age-herald., 1914-12-28
gives natural beauty
 to skin and hair

There can be no comparison between a nnturoIly beautiful complexion and one of the defects of which are covered np. Resinol Soap helps you to have the right kind of skin.
 It is . delightfully."- pure soap, perfectly suited to everyday use in the toilet and bath. Yet to it arc added gentle Rssin0l balsams. These stimulate the pores to heal. thy activity. allay irritations. and prevent or overcome the complex ion defects which arc 90 often caused by neglect, improper treat ment. or the use of artificial aids to beauty.
 Sold by sll druggists. pss oana1lD frso. writs to Dspt. t-P. Resinol. BsitimorA m.
The Birmingham age-herald., 1914-12-28

IL would perhaps be of 1nterest Co know who have already gone out into the work of supervision and are now on the way. Eighteen are Rhodes scholars
 They are specially fitted for the work
 first. because they are nearby. and, sec ondly. because most of them here learned more or less perfectly either German or French or both. through their travels on the continent. A knowl- edge of German and French is Of course very helpful in the work ir Bel
 gium. where one has to deal with Ger
The Birmingham age-herald., 1914-12-28

is with Jerome K. Sterne.
The Catholic bulletin. [volume] (St. Paul, Minn.) 1911-1995, 1914-01-17
ENGLISH CATHOLIC DIRECTORY
INTERESTING STATISTICS RE-
GARDING THE GROWTH OF THE
CHURCH IN THE BRITISH EN-
PIRE.

The English Catholic Directory for
1914, credits England and Wales with
a Catholic population of 100000, an
increase of 100000 over the former
estimate. The grand total of Catholics
in the empire is estimated at nearly
thirteen and a half millions. The num-
ber of Archbishops and Bishops stands
as last year at twenty-seven. The
number of priests in England and
Wales has increased by thirty-four
and in Scotland by fourteen, showing
a total of 4,449 within the English and
Scottish provinces. The London Uni
verse, commenting on this, says:
However much the Church's enemies
in Great Britain may rail against her,
they are powerless to prevent her
growth, of which each years figures
are an additional witness. It must be
but small comfort, after all, to de-
nounce 'priestcraft,' in the face of the
knowledge that there are now nearly
fifty more priests who fall under the
denunciation than there we're twelve
months ago."
The Catholic bulletin. [volume] (St. Paul, Minn.) 1911-1995, 1914-01-17
] JUBILEE ME- NJ D R IAE
CORNERSTONE OF NEW BASILICA
LAID IN TURIN BY CARDINAL
RICHELMY.

The Constantinian centenary is to
be commemorated in Turin by the
building of a magnificent basilica de-
dicated to the Holy Cross. The foun-
dation stone of this church was laid
amidst great rejoicing lately by Car
dinal Richelmy, Archbishop of Turin,
in the presence of the religious and
municipal authorities of the city.
Turin already possesses several very
fine churches amongst which the most
magnificent are the Madre di Dio, and
La Superga. From the peristyle OF
the latter can be seen wonderful
Alpine chain of surprising beauty, in.
Guiding Mont Blanc, Monte Rosa and
Monte Viso This church was built
in fulfilment of vow by Victor
Amede II as a thankoffering for the
deliverance of Turin, and it testifies
to the ancient piety of the House OF
Savoy.
The Catholic bulletin. [volume] (St. Paul, Minn.) 1911-1995, 1914-01-17
RELIGION IN THE SCHOOL
VIScoUNT BRYCE PLEADS FOR IT
AT LONDON EDUCATIONAL
CONFERENCE.

Viscount Bryce, former British Am
bassador at Washington, in opening
the National Educational Conference
at the University of London, on Janu-
ary 2, delivered a strong plea for the
inclusion in the school curriculum of
moral training based on religious
principles.
Biblical and religious instruction, y
he declared, must not be left out of
the schools. l have learned how
strongly Americans feel the need of
strengthening school work in this di-
rection among such populations as fill
England and America. Parents and
Sunday school teachers can not be re-
lied on to do all that is necessary,
although it is the first duty of par
ent to give his child moral and religi-
Gus instruction. The teacher ought
to be permitted to do this work Not
one out of a thousand of them would
misuse his opportunity. have been
impressed, both in the United States
and England, with the fact that knowl-
edge of the Bible is declining among
all classes, with an incalculable loss
to the life Of the country"
The Catholic bulletin. [volume] (St. Paul, Minn.) 1911-1995, 1914-01-17
NEW CATHEDRAL CHAPELS|

works. Friends of St. Joseph, wher-
ever and whoever, are asked to be
among the patrons of the Chapel of
st. Joseph.
A slab of marble, imbedded in the
walls of the Chapel, will tell to future
time the story-"This Chapel, the gift
of the Sisters of st. Joseph, their pu-
pills and their friends" A parchment
volume will be placed within the altar
itself to record the names of Con-
vents from and through which con-
tributions will be made-and to re-
cord, also, separately and individually,
the names of all contributors. The
volume will be a perpetual prayer to
St Joseph for his gracious interces-
sion before the Saviour, once his pupil
in Nazareth, now his Saviour reign
ing gloriously. in Heaven.
Contributions to the chapel may be
sent to any of the Converts of the
Sisterhood of st. Joseph-the chief
centre of the work being and remain,
ing-"The Academy of st. Joseph, St
Paul, Minnesota
THE SISTERS OF ST. JOSEPH.
The Academy of st. Joseph,
st. Paul, January 9Th, 1914.
The Catholic bulletin. [volume] (St. Paul, Minn.) 1911-1995, 1914-01-17
BAsIuCA OF MONTMARTRE
APPROACHING CoMPLETION-
WILL SOON BE coNsEcRATED.

The work on the Basilica of the Ma
tional Vow at Montmartre, Paris, ad-
vances rapidly in view of the ap-
preaching conservation. The finish
ing of the three last affairs is suff1-
ciently advanced for the sculptured
marble and mosaics to be fixed. The
bronze gates of the principal en-
trance are also in course of erection.
The pulpit is so far advanced that
next month the marbles will be
mounted, and the mosaics with which
it is to be decorated are in the hands
of the workmen. The great choir
stalls in marqueterie are designed,
and the cartoons of the prophets are
ready for execution. The architectural
council is now studying the details of
the organ gallery the support OF which
is to be decorated with angelic mu-
sicians on golden embossed ground.
The great church, already the most
unique and beautiful landmark Of
Paris, win be one of the wonders OF
the world when it is completed.
The Catholic bulletin. [volume] (St. Paul, Minn.) 1911-1995, 1914-01-17
c ON NSUL-GEN ERAL
GAFFNEY Pr ON D { D
HIS DEPARTURE FROM DRESDEN
OCCASIONS GREAT REGRET
"DRESDEN ANZEIGER" PAYS
HIM A FINE TRIBUTE.

News has just reached this coun-
try that Honorable T. st. John Gaff-
ney, for eight years United States
Consul-General at Dresden, has been
promoted to the Consul-Generalship at
Munich. His departure from Dresden
has caused much regret, despite the
high recognition given him by his ad-
vancement to the larger post. Mr..
Gaffney is a Catholic who has many
friends among clergy and laity in this
country. Of him the Dresden An
zeiger" says:
"Mr. Gaffney has administered the
local Consulate-Generalf for eight years
and has become one of the prominent
personages in this city, as we'll as in
society. He is very popular in court
circles, and as Consul-Genera1 he has
always tried to induce his countrymen
to visit the beautiful Saxon capital.
He further has very intimate rela-
tions with Germany, due to the fact
that his daughter married Captain
Hans Heinrich Won Wolf, son of the
late Major General Won Wolf AS a
member of the 'Fremdenverein' he has
done very valuable work for that or
ganization inasmuch as he has in
duced foreigners to visit Dresden, and
the city has never received as large g
number of American societies as dur
ing his administration. Mrs. T. st. Johr
Gaffney likewise is not only popular
in Dresden society, but is also noted
and esteemed for her charitable work
The transfer of the ConsulGeneral
who was presented with the Cross ot
the Legion of Honor by President
Loubet in 1902 and with the Cross o.
the Order of Leopold II in 1905 by
the late King of the Belgians, is 6
promotion, as the American colony
in Munich is considerably larger thar
the one in this city. All those who
have come into contact with the Con
sul-General and who know his noble
and amiable character will wish hin
the very best of success in his new
post"