The Birmingham age-herald., 1914-03-16
Bands Will Begin to Play in Business District. at
 9 O'Clock
MISS FASHION NO. I
 WILL BE ON STREETS
Will Have S10 for First Who Dis covers Her-Unique Decorations Give Effect of Spring-New
 Fashions Will Be Shown

This morning will begin a weeks showing of the newest and prettiest of spring fashions in Birmin gham. The entire city is on dress parade in an ticipation of an influx of visitors such as is only seen here during the yearly State Fair The window trimmers of the city have outdone themselves and never before in this city has there been seen so many different types of beau tifully dressed windows, all claiming the attention of passers and each seeming to be p-ettier than the one preced- ing
 The Business Mems league, under whose auspices Fashion Week is be- ing held, nas been very busy and no expense has been spared to make the streets as pretty as possible. The ef- feet produced is thought to be worth all the money that has been put into it. Sam Friedman, window trimmer cf J. Blach tS Sons, designed the street decorations and they are perhaps the most unique that have ever been tried out ill the south.
 All the white way pests of the down. town section have been garlanded with festoons of smilax and wires run from post to p 3st. upon which is suspended a basket filled with Spanish moss and other evergreen. At each street in tersection is placed two plaster figures facing each other.
 Miss Fashion, too, will be on the streets, in the shops and where the public can view her from many angles
 civ of Iad who were selected by Mrs. ]. B. Reid The first will start on tour of the shopping district and the first person addressing her, You are Miss Fashion," will receive from her an envelope en- titling the holder to a check for $10 from the Business Mems league. To each subsequent detector she will give an envelope conveying the informa- tion, You are mistaken"
 Miss Fashion today is the possessor of beautiful blue eyes; she is slender and just tall enough to be graceful her complexion is somewhat flord her manner is the most gracious possible to imagine. and she is ready to meet any and all visitors to the downtown shopping district, according to an- nouncements by Mrs. John B. Reid. She seeks the good will of the people and is ever on the outlook for something that will be of benefit to Birmingham. The Miss Fashion of today is not a seeker of votes for any political as pirant; she said so herself. What she wants is the votes of the people in making Fashior Week in Birmingham the most successful spring event yet undertaken The young lady will be dressed in the latest of Dame Fash | io,, of dain to the crown of her beautiful brown head
 There will be a new Miss Fashion on the streets each day of this week. If Miss Fashion No. 1 is not discov- cred today she will go forth with Miss Fashion No Tuesday and so will it continue until all are discovered. On rext Saturday afternoon the Business Mems league will give a luncheon to the Miss Fashions at a place yet to be decided.
 Bands V i'll begin playing in the busi- ness section this morning about 9 o'clock. It is believed by that time that the streets will be filled with vis- litors and long before 12 o'clock it is thought rhere will be crush in the shopping district like that of Christ
 mas time.
 Many of the shops have engaged liv- ing models, importing them from east 1 ern cities and there Will be an eX- position of fashion such as will delight 1 not only the feminine element of Bir- mingham but to the men as well. "I nave seldom witnessed such won- I derful cooperation" said R. A. Brown, president of the Business Mems league, l yesterday. "as that being shown in this 1 Fashion Week. It indicated to my mind l that the mercantile interest of Bir-
 mingham are together for the good I of the whole city. The enthusiasm that | has been manifested through all the prelirninaries. I am sure. will continue
 to the enc of the week and will mean | big things for the city,