The Birmingham age-herald., 1914-03-17
Loyeman. Josenh & Ineh

II To begin with, Loveman. Joseph
 Loeb have added big, beautiful an
 nex to their immense store. This Wa 1 thrown open yesterday and amid lux | uriant and alluring articles such a l deep, sof. tapestried divans and a vic | trola softly murmuring the choice SC | lections ol modern artists or blatantl' | sounding some favorite band selection another distinctly up-to-date featur,
 Was introduced. Gowns and hats werr displayed by living models: lovel, young women, with beautifully coilet | and waved hair arranged in the ap, proved mode, wearing the smartest O | gowns anu hats. carrying dainty par asols where parasols should be or gol1 | sticks when the golf outfit demand ec | 1it-these turing a half hour yesterday morning and again in the evening gay. l living demonstration of the beauty O. the new costumes.
 Just before entering the annex were two handsome rooms fitted up in cor rect fashion, one for a summer sitting room, the other for a dining room Many pleasant comments were made bs | the patrons of the store as they passed 1 1t en route to the exhibition of living models. These exemplified the correci attire for the various pastmes and duties that may compose a womans life. Ir tailored gown and dainty hat she went
  and soft of satins and laces she attend. ed an evening function. Playing golf she wore a cunning Panama hat and d clever rough plaid coat made with loosely cut sleeves and freedom giving seams. She ever attended quaint function in col ored wigs. brilliant red, green, purple and blue showing the variety of wig-guise ii which she may show herself.
 Hundreds of women and a number of men gathered about during both the morning and afternoon living model ex- hibition which was q tremendous suc- cess.
 In the ready-to-wear gowns depart ment the display was unrivalled by any former effort of the store. There arc gowns for every occasion, many of them eXquisite, all showing an astonishing in- dividuality. The pompadour silks were much admired yesterday One had been placed in the window-a lovely thing of white lowered taffeta made with the full double panier about the hips and a skirt Of cream lace frills caught up bit in front with a cluster of flowers, similar to those worn at the girdle Another had the ruffled skirt made of all white taffeta. lace jacket ending in the back in a point was caught over lovely lace chemisette, and girdle of Nile green satin dropped in the back, where it was caught at the point of the lace coat in full bow.
 A stunning gown was the green silk ratine which had a double tunic, one round, the other pointed and hanging over it. Gold lace trimmed the revers and sleeves, while a vest of soft white lace made a becoming finale for a clever creation Then there were the tango frocks, made of silk crepe in pink and blue in the other lovely light tnts with gold lace trimmings and accordeon pleated iounces showing beneath slit skirts, and the smartest of tailored models.
 The hats, too, are lovely. One. which a pretty little model wearing pompadour silk wore with fetching grace, was a tilted sailor with a lowered top An other sailor which she showed was made of cream Milan and had a band of pom padour ribbon yelled in white about it's bell-shaped crown. Two tiny nosegays were caught on the narrow brim. A black hemp straw made in the store fits quite snugly and has the tiniest of brim rolled back at bit from the face. Two long quills are crossed in tLe back en- circle it and cross in front to stand quite high, Another black hemp, with high brim at the side has fancy white ostrich feather and an ornament of jet poised at the side. Still another iaunty creation suggests Castle hat, with winged effect at each side and a black paradise aigrette front and back. This is black, as are many of the other new beautiful models, which one may find in endless variety at Lovemans.