Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1914-02-28

The New Idea Hosiery Company,
oeutR Fourteenth street, is not only one
prosperous industries, but 1t may be
SAID 70 have attracted the attention OF
industrial experts. all over the coun-
the most advanced ideas of manufac-
turing and distribution to be met with
anywhere.
is more than justified by its business
methods, which are a distinct break away
from tradition, as well as by introduce
idon ideas ot many far reaching advanced
lueas In It's manufactured product.
The company was incorporated in
august 1911, and started business jan
tahiXish tnarX ~; 1912, succeeding to the es-
lery Company of which w. G. Starry
was proprietor. Mr.. Starry going with
the new company as president and
managing director.
Mr.. Starry was the new company's
greatest asset as 1t was upon the success
or MS somewhat revolutionary plans, to
Pc carried out under his personal direc-
denadd ddton dndt the success OF the company
The authorized capital of the COM
pany Is SlOO,OOO.00. On December 31st
issued. The company had Just finished
q record years trading. Sales over
SIi3,0OO.00. and in the two years had
lngs IA per cent. in dividends besides
carrying over undivided profits agere-
eating over $4,000.
Such are the hare facts-some of the
teresting w
For Instance, outside of Mr.. starry,s
ptasS persRnal q holdings most Of the capital
posed, by private investors interested
only In obtaining a return on their in
eestment, ers put by retail mems furnish
Pennsylvame fss amSst Nsw every erss Leading city in
Rhode Island, Maine, New Hampshire,
vermont. Massachusetts and some parts
Every Stockholder Merchant becomes
:. partner on a special profit-sharing
basis with the company on the goods
of whiin tha s ne purchases The advantages
are such Ptha} pays tq 5 the to g
vertise and, popularze the demand for
the, new idea line. The company has
tha ti.sie % direct advertising to do. yet gets
ever Increasing business from the
stoskholder dealers and thus the output
ssured ana prd9dbTetien b%t Of tbs MIL is not only
much more S @asss Of thf ustaaony,
Oh trade than its competitors.
goods mast se be Is sht anohfr he aSsr The
tial feature therefore is Scientific man
asgement and supervision in the manu-
I,5i1i rafture re, OF a finished, product which
ket. That the. New Idea Hosiery does
TINS Is conclusively proven by tile fact
that in the-far West and South-fhaf
Is, In. the districts not worked bv The
Stockholder Merchant plan - the line
IS handled by the largest buyers in
preference to all other makes, and the
demand for the goods to-day is far
anead or the powers of their mills to
The New idea Factory on Four
ueent1 street. Is q large three-storv
Daylight building with floor space
OF 10000 square feet. Over one hun
dred and fifty machines are in daily on
eratlon The, company makes full line
oI mems and .women's hosiery in cot
ment to oyer, hundred workers. Two
nranoh out-of-town mills are also on
fifty people.
!, At the present time the directors NJ
the company are seriously contempIat.
ing other out-of-town branch estab-
iiishments to take care of the rapid1v
increasing demand. in this respect the
shortage OF local skilled labor and
the fact that other sections are more
enterprising in offering attractions in |
the way of. capital have to be con-
sfdered on their merits
Ine company's' home office ana mill |
Fourteenth street and Mayflower ave-
nue. estimated as TO space to take "a =.
Of the company's growth for some Years
to come. has all been utilized In lass
than. two years. 1t is certainly q mat |
ter for congratulation to the COMPANY |
and Its officers. that they have made |
good In 80 marked a fashion and the |
future certainly looks very bright.