Evening capital and Maryland gazette. (Annapolis, Md.) 1910-1922, 1914-01-12
ADVERTISING FARM
PRODUCTS LATEST
Sale of Stock and Grain An
nounced Regularly in Papers
by New Englanders.

A New England farmer visiting ths
grain belt recently was impressed by
the fact that while farming is at
high level in the west, the average
farmer is overlooking a golden appor'
tunity by not using more printer ink.
He does not necessarily mean the use
OF ink in advertising special auction
sales OF stock. but in persistent, week
after-week advertisements of current
produce in the weekly or daily news
papers OF the section. His views ara
of such interest, we print them IN
full:
Up my way there are any number
OF farmers who run advertisements
regularly in both the weekly and daily
papers.
These are not advertisements for
the sale of a certain lot of stock or
grain, but regularly inserted adver
tisements calling attention to their
farms and the character of their pro-
duction Frequently the advertise
ments include pictures Of the barns
and dwellings and pasture scenes.
The producers have found that il
pays. In all the towns are eager buy
ers for all sorts of stock and farm
products and they read these adver.
tisements of the farmers. BY them
they learn Joseph Brown has hun
dred head of fat hogs, and makes
speciality OF raising that class Of stock.
Also that he has fine large poultry
yard. and always has on hand a good
supply of fowls. Another man has
made speciality of certain grain or
vegetables, and he tells about It IN
HIS advertisements.
"Of course. this farm advertising
yields good results only where the
roads are good Most New England
highways are frst-class. Buyers won't
20 out from the cities when the roads
are bad unless they are awfully hard
up for stuff But they will 80 IN
swarms when they can get about cas-
lily, and then is when the live farmer
finds it pays to advertise
"If farmers would advertise out here
they could get the same results, bur
they have to look well after their
roads first The farm advertiser not
only gets business from the towns
but from his neighbors as well They
see he had a big stock Of something
they may be short on, and they hunt
him mp and make a deal.
The day OF the business farmer is
close at hand. Good farmers have pri-
vate Offices in their homes or farms,
equipped with roll top desks, type
writer's and printed stationery Many
of them have given their estate some
attractive name, which looks we'll on
letter head and helps to get business.
Then the modern man keeps a com.
plete set of books. setting down his in
come and expenditures. and when the
end of the year comes he viii know to
the cent what each crop has netted
him, and which crops have been 8
loss"
Since the installation of parcel post
the experiment OF advertising butter.
eggs and fresh produce In the weekly
or daily newspaper Of the nearby
town, has been tried by many farmers,
with varying results. Some OF the
larger daily papers have established
regular parcel post advertisement dc
partments. similar to those which the
English papers have found so popular
for number of years past. AS a gen.
eral rule, IL is safe to say that when
the advertisements are attractively
written and offer bargains, which may
be secured easily by the city consumer
for less money than he is obliged to
pay at the town stores they are pro-
ductive of good results. Advertising
certainly pays, when properly planned
and executed If the farmers of New
England find ii profitable to tempt the
city buyer by advertising their fresh
produce. It would seem as II there
were no reason why other farmers
should not do likewise. The expert
ment would seem to be worth trying