Rocky Ford enterprise., 1914-02-20
ROCKY FORD COLORADO, FRIDAY, FEBRUARY 20 1914
CREATE PUBLICITY FUND
To Give Authentic Information About
Growing and Distribution of
Fruits and Produce

|. d. Hale returned on Sunday from
Kansas City and Chicago. where he had
spent couple of weeks in attendance at
the convention of the Western Fruit
Jobbers association and Western Canta-
loupe commission men. and he reports
that both meetings were productive of
gratifying results.
At Chicago last week the different fruit
and produce commission firms interested
in the distribution of the Western canta-
loupe crop met for the purpose OF discus
sing ways and means by which the crop
can be best distributed and the business
kept on paying basis. About every firm
interested in this deal was represented, |,
and there was general discussion on
past seasons and the outlook for the
future. Everybody agreed that present
prospects were favorable for the coming
season, but no estimate of the coming
crop was made, as it is yet too early to
make anything approximatng an accurate
computation,
At the Western Fruit Jobbers meeting
in Kansas City the convention placed it
self on record as being opposed TO the
shipment of-immature grapes fro m CAL
ifornia. in favor of reduction in express
rates from western points.
The convention also established a pub
lieity bureau. and appropriated $4,000 to
be used by it the first season. The report
of the publicity committee ELECTED much
commentator from the convention. The
report said. among other things:
I'VE believe that the time has arrived
when not only this organization. but the
other national fruit and produce associa-
tions, should all Join hands and create
fund to be used to give publicity to one Of
the largest industries in our entire coun-
try, namely. the production, distribution
and consumption of fruits and produce.
The production throughout the entire
country is something enormous. and we
believe that if the suggestions of your
committee are followed. that many of the
existing evils in our business can be COR
| rected. The one great mistake OF the
daily papers, magazines and weekliss is
that they do not make any distinction be-
tween the little fly by night commission
dealer and the established wholesale fruit
dealer with capital, organized force and
one of the principal merchants Of the city.
contributing to all civic Improvements and
advancement.
"Your committee believes that articles
referring to the growing of fruits and
produce throughout the entire United
States. should be given publicity. We
believe that the advantage of proper dis
tribution by the Wholesale dealer should
be given wide publicity. and. in fact. that
every effort should be made to counteract
the untruthful statements and stories
that have been published relative to the
wholesale fruit and produce dealers dur
ing the past few years.
Your committee is fully aware of the
fact that it costs money to carry out the
recommendations made, but we believe
that it will be money well spent and that
every member of this association. every
dealer in the United States, every pro-
ducer. and last, but not least. that every
consumer will be materially benefited by
giving wide publicity to true conditions.