The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1914-03-29
PUBLICITY CAMPAIGN.

= Ths joint campaign now being con-
6ucted undsr tho auspices Of tho Com
me1cid club for the purpose Of rails
ing funds for the Commercial club pub
llcity bureau, the Wizards Of the Wa
{ fund, and to exploit mining and manu-
Y featuring In Utah, Is well worthy of
the support of all people who are will
: ing to contribute little in order to
i help their city and state much
It is the purpose OF this campaign
to raise minimum of $4,000, which
will be divided as follows: Wizards
Of tho Wasatch, $4,000; publicity
bureau, $4,000; convention fund,
{ $4,000; mines and manufactures, $4,000,
But, while $4,000 is the minimum re-
quired, the hope Is that at least $50, 900
can be raised, in which event the ad-
ditional money will 90 to the general
Z advertising fund OF the publicity
bureau.
Speaking generally Of the campaign,
it is a waste Of energy and space to
dilate on the advantages Of advertis
ing. Cities and states require adver-
tising Just as certainly as do depart
: ment stores or other businesses, and in
= their growth and development cities
and states respond TO judicious adver-
tising with the same certainty as pri
vete businesses, The successful mer-
chant will tell you that the essential
elements Of success are, first, good
merchandise; second, good salesman
( ship. He will also inform you that, no
matter how good the merchandise, the
merchant will nevertheless fail if un-
4 able to attract purchasers to his store,
I Advertising of the right sort, con-
Quoted with liberality and persistence
accomplish success It Is likewise with
community or state. No matter
! what the natural advantages of city,
or the soils fertility in the surround
ing region. or the wealth stored in the
Mills, only the slowest development is
possible unless means are taken to pre-
sent to the world outside tho tre-
nendous possibilities that await the
/ wise investor
Tho Commercial club publicity
bureau has been hampered from the
beginning through meagerness of
7 funds; nevertheless, il has accomplished
y much tangible good for the state. Much
more can be accomplished by contnu-
ance Of its existence if equipped with
adequate funds. The minimum sum to
be given to the bureau, $4,000, Is
not sufficient TO maintain 1t to the
best advantage for one year, but it
will suffice TO keep the bureau in
operation and enable it 60 accomplish
at least great part of what should
be done by this organization.
The Wizards of the Wasatch gave a
y really excellent celebration last year,
which attracted many visitors TO the
city. There is no doubt that the cost
o. the celebration was restored To the
l. merchants of the city. even though,
through an error which will not be re.
peated, the principal parade was given
. on Saturday evening, with the result Of
an almost complete stoppage Of bust
moss. The board of directors of the
Wizards of the Wasatch is composed
Of a group of the most energetic and
: enterprising young men In the CITY. and
they can be depended upon 10 more
than duplicate their success of 1918.
j. salt Lake is a hospitable town: we
enjoy having visitors auu we are clad
to entertain them, so that the sum Of
$4,000 proposed 10 he raised for this
: purpose is quite moderate and well
within our means.
AS to the mining industry and manu-.
: factures, the amount asked, $4,000, Is
trifling.
Mr.. Charles Tying. who is chairman
Of the publicity bureau and IS in gen.
cral charge of the campaign, has
4 worked out very elaborate plan by
which he hopes to impose this Joint
fund cquitably upon ali the persons in
4 tho community who will benollt by it.
II No person will be asked to contribute
an excessive amount In sverv in.
stance the request will be for sum
moderately proportioned 10 the extent
8 OF the business from which it is to be
raid. We hope that the campaign will
work out successfully, aud have DO
& doubt that the citizens OF Salt Lake
viii respond with their accustomed gen
erosity TO this legitimate appeal.
NEVU CANAT CnTEDNJNFENrr