The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1914-03-29
Broad Street Conditions
Are Brought About by
House of Weisberger.
PEOPLES HOUSE 4
FOR GOOD THINGS
One Years Experience Convinces
Middle West Hustlers That
They Made No Mistake in
Moving Hcrc-Weisberser
Tells Why He Came.
The Foundation.

In short talk win : Weisbereer.
the president Of the Weisber;,er COM
pany. Incorporated. now doing an i'm
mcnse department store business In this
city gathered some facts as 20 how
Eichmond ana its twentieth century
methods arc attracting attention
abroad. Mr.. WeiSbcr-cr was u citizen
OF Ohio. and 80 wcr. his associates i'm
business. out in that GOOD state OF
the Middle West. he and his partners
were doing musn business ir Tho de-
lariment store limo. Ills associatcs
there. - hcrc, we're T. Kramer and
=. Is sunshine For u quarter of n
century these sca,lcncu have been en-
Sa%ed IN III" dcpattueut store bu.incse
IN tle Middle West and choir IDEAS; Of
the IDEAL department store differed
somewhat from that Of their neigh
brrS supposed 10 bc engaged in tho.
sam" line Of business Their iCaa was
that department store ought to be
all that lis nam" could possibly Imply.
ana mat II such g store could carry
one or two lnrs az goods at popular
prices TO meet the wants OF thc com
mon PEOPLE the people VINO work for
wages and must needs make dollar
bills 20 as far rs possible in tho pur-
chase OF home supplies il ,nicht lust
rs Wei! carry ell % me tines that the
people have {" i,Vest ir. or ucar,y ali
OF the Tires. THUS the N"jsberEer
houses in tho Dhio ana other towns
OF the Middle West section enlarged
the latitude or thc department store.
1t was easy cnough to do that. for {,
house. on u Striur az houses under ono
control with ample capital that may be
able t. command. By enormous pur-
chaseS The best trat factories that
make cotton goods or amy oth.r Kinds
of goods at iipurea ;haj will give to
'Ne ultima te consumer tn" best values
ana the largest amoant for the least
money, it OF th"r could just as easily
inVad" Tho shoe f,rctorics the hat fac
tories. the furniture factories tho
cloih':.;; factories ana the ether fac
tories anu thus pat the houc and
household buyer ou his or her iecl
right under uur roof.
Wrong Sid" Made Right.
On ihis principal. the Wcisbcr;rer
stores succeeded it, the Ohio territory
and some other parts OF the Mddlc
w est. NcishcrGer read somewhere, in
the Industrial Section ~ Tile Times
plapa tch. | suspect. about the posi-
biliti"5 OF tho South, ana Virginia IN
particular, and * he was Just then
i"okiuS for new worlds to conquer ~,
Inc department store line, lis thOuvuts
turned To virginia ana to Richmond.
ne ch'lc here, and chen his partners
came along. too. and they investigated
Ihey decided That they had struck The
gate city Of The South and that Hich-
a
great popular department store of the
kind they were doing so wei win in
the Middle West
Ihey were not long in making a
deal with William c. Schmidt for that
splendid store that gentleman wue
then building on what was then cn;i.n
me WONG side of Broad street.
5l2 to SIS East Eroad That wa.
;uS' lWeiVc months ago. and Weis-
"erGcr mad ample notice that he WIS
= 4 Al IfIt
o. hroHd. but he said | will popu
llr'"e Il and make it the right sid, uf
hroad, and in just a year he has con
sihcr" an enormous constituency that
Tor standard merchandise at popular
rflceS' the north side OF the great wide
thoroughfarc is, indeed, the ..ri,-h,'.
side.
Just II irnr old
nc e'sberser Company, Inc. OBJ
,''hed lheir charter from tile state
AGO pJ ,n ,''o on commission just year
80 tue incorporates being s Weis
berger, president; ~ Kramer. :orrr
t"ry, aud c. *. Sunshine. vice ITcsj
"e't ana treasurer, and . CAV or ,yyu
n's'a,"r ,hey opened up the grcar
a'0rS ~ "i2-dlS East Broad
Tomorrow The Wciyhcr,,,r ho,.a
VII celebrate the first anniversary or
~ oPc''hS, and should nor y,ondc.
- nc ihahe II a great day Tor values
'''u bargains for the thousands of
ia
800 en- ana the surrounding country
IN the short space of one vc,I
;" me talk had with Mr.. W,ish.r
ne othcr day. he told me i'm
,'oues' kind OF a way that lie waT
80 ny pleased with the first years IS
| pcr!chcc in Greater R:chmond. 49,
business HAD been good ali mo 49,
"'""hu' and that things had banned on,
! even better than he had exrcr,ci
proving that IN vas righ; wien ~
"Eurod OUT that richmond ana M,
surrounding were ready for
.to,.a H. POPULAR, peoples general
,o'e '"St lie came here to cstabI3s,,
! iic Said he did not expect 10 nl,i.c -
! llS 'he Iirst Year. or To hrin,. ~,
r.".e 10 IT'S contemplated state OF ncy-
,o'l,on within the short space of
| Twelve months. Lui thc nooria -, 90
| ''oo" bS HIM, aud he was VOL ,,I.,sa,.
! WIN the way the books sboyvo,t $50
| '"c END OF the first Years axnar,
...,, LAYING Firm Foundntion.
'"ct Is, said Mr.. Wcisberce,
W. ""Ne Just been laying The foitndn
t'"u '"r the great business We ,,rI,,
| 10 q" IA this GOOD city ana If ~. ~,
| really made any reputation in ia 49,,
| '"ci'' months. and If this stor. ~.
! "t'racted attention, you may no 80.
'htt II is but an earnest OF WIN, -
| propose to do. II may be SAID mr.
| ior ihis first Year, and u bripbt 80
| IL mas been 10 W.. we have been s,,,
! ply feeling our way: finding ont u,h".
/ 'hc people really want ana lattin.
/ 'hchl know how we can meet ;beif.
I wants. when We know just what tbev
Z do want
The years experience and obserya-
| ton has been Of value to us. We know
now better than we did twelve months
| ago or six months ago or evnn three
| months ago What is expected o! us
and we know better th4n ever before