Evening star., 1914-10-04
COTTON SALE WEEK
T0BE NATION WIDE
Miss CIark's Humorous Re-
mark About Bargain Day
Grows Into Concrete Idea.
FASHION SHOW HERE
TO BE SOCIETY AFFAIR
Fleecy Staple, Master and Servant Of
Humanity, Touches All Man.
kind, Says Expert.

Countless unrealised uses Of cotton on
which the people Of the United States
are dependent for their ease, comfort,
progress, pleasure and sustenance are be-
ing impressed upon the people Of this
country as a result Of the suggestion by
Miss Genevieve Clark, daughter Of the
Speaker. that all Of the people Of the
United States go a-shipping for cotton
goods at the same time, this week.
One of the greatest calamities threat
ening the people of this country as q
result Of the war of the nations is be-
Ing relieved by this suggestion by this
young society woman, and It is expected
that the people will be brought to realize
as never before how important a part
this southern staple plays in their lives.
AS illustrating how the people in their
celebration of a cotton bargain sale week
can all participate in the buying without
being forced to purchase a single cent .
worth of material for which they have
not immediate and urgent need, a
summary of some of the many uses to
which cotton has been put has been pre-
pared by G. T. Revere, the expert cotton
statiStician.
How an Idea Grew.
Miss Clark's suggestion for a cot
ton bargain week was made half play
fully for Miss Clark has sense Of
humor, and a nationwide bargain sale
was her idea of a lively time. She
had no idea that anything unusual
would come Of it, but her remark came
to the ears of serious business men
and the nationwide sale Of cotton
goods by all the stores in the week
beginning tomorrow Is to be fact"
So states Thomas c. Shotwell. publicity
manager of the nationwide cotton
sales week. The statement continues: ::
AT first the idea was ridiculed as
unsound economically. The more 1t was
studied. however. the more sensible and
economically sound it seemed to be.
rying pictures of Miss Clark. Miss
Callle Hoke Smith, daughter of Senator
Hoke Smith of Georgia, and Miss Lucy
Burleson, daughter of the Postmaster
General, who Joined Miss Clark in the
first announcement of the nation wide
sale proposition, it has taken a wider
and firmer hold on serious people until
now newspapers are preparing special
editions for the great week and traffic
managers of railroad systems, and Of
of commerce, are urging merchants to
get in line.
LAS a focus for the cotton sales week
a national cotton fashion show is to
official society of Washington, with
wives of Vice President Marshall.
Speaker Clark and other prominent
people as patronesses. The young wom-
en- have made gowns to be exhibited.
the moving picture man has displayed
the prime movers to millions OF thea
ter-goers and the chance remark of a
society bud became the serious busi-
ness of a whole nation.
Cotton Touches All.
NO wonder, for cotton touches every
human being. There is none SO rich and
none so poor but cotton is a necessary
part Of his daily life. 1t is tho very
foundation of moderp improvements. It
enters more intimately into the worlds
work than any other product Of the soil.
War has demoralized the eotton in
dustry, yet without cotton there could
be no war. Without cotton not a rnodern
gun could be fired nor a battleship sail
nor an army be put in motion Cotton
is the basis of high explosives and of
smokeless powder. The armor-cIad war
ship carries relatively more cotton than
was used by the fr1gate Of a century
ago with all its sails.
Wool was discarded long ago for
uniforms and cotton clothes the armies
of the world-yes and all the people Of
tropics. The Hottentot spreads a film of
cotton cloth across few poles to keep
out the SUMS heat The arctic explorer
pads his duck suit with cotton and finds
People who like to be we'll drasuaa
nsist on having woolen clothing. Wooien
clothing is like Mocha coffee and Bsr-
muda onions. There is not enough Of
everybody's using 1t. So skillful ara the
modern clothmakers that experts rsfise
to say any particular piece of cloth ID
wool until they boil 1t in caustic soda.
Cotton Combs,
1T is evident, therefore, that cotton
touches all the world. But clothing is
only one Of the many points of contact.
Did you ever comb your hair with a
cotton comb? Yes. you did, for celluloid
nothing but cotton treated with acids.
All those beautiful and useful ceiiuioid
things would be unheard Of il it were
rot for cotton.
mr. t.