Pocahontas star herald., 1914-04-10
Confined j,om ,ssi rs,k

have the goods 10 deliver. and we're
going 10 fight and beat you at your
own game. We're going 10 make YOU
lake your own medicine. Mr.. Pembroke
We're going 10 make you compete with
rs. We're going TO advertise as no ar.
tiele was ever advertised before.
We're going 10 post and plaster from
one end OF the country 70 the other
We're going 70 snow you under. that's
what we're going 10 do. and we're m a
position 10 do t."
broadway was as proud Of Wallace
a. he had'hcen Of himself. what do
you think Of that?" be asked the
startled Pembroke.
Pembroke smiled. He had a we'll
trained face. He also was an egotist.
both for himself and for his company.
we spend a million dollars annually
in advertising. Mr.. Wilson"
No you don't" said Wallace
promptly. 4 know what you spend
better than you do yourself And my
name is not Mr. Wilson, and I'm not
Mr. Jones secretary" He pulled a
card out OF his pocket Here's my
name and here's my business"
Pembroke took the card. looked AZ
IL. and was really affected. As far as
be was capable OF showing real unossl.
ness be showed II thon.
You mean the Empire Advertising
company Is behind this buslnessfr
The Empire Advertising company. Il
must be remembered was the largest
In the world.
Wallace had net thought OF that He
had not meant TO say the Empire was
actually behind Jones Pepsin gum.
But now that Pembroke had suggested
Il. Il seemed TO him 10 be good idea.
and, without taking into consideration
the important fact that his father not
HIMSELF was president OF the Empire
Advertising company. he took the
plunge.
That's just What mean. and we're
going to do five times as much adver-
Using as you ever did. and at one.
tenth the cost"
Aheh my people DO no more bu6i-
ness with the Empire"
"All right. Wallace positively
aneered. ~tbfn let's see how much out
4. W. sdvertlsing YOU get this side OF
the Eocky mountains"
Pembroke rose. lie was not happy.
but he did his level best to hide his
worry
Very well, I'll take the 11.f0 back
TO New York. Come. John" lie turned.
then. 10 Broadway. and spoke omin-
orsly. You mark my word. Mr.. Jones
You'l be glad 20 do business With us
before another year has passed"
IAN right Broadway answered.
come around and sec me IN about
twelve months. may want TO buy
your company
Come. John" said Pembroke with.
out answering
Say, Jphp. take down that last one
! said" l,roadVay called after him. Il
Il was a>corker."
The Judge rose from the chair in
which he had been sitting in a sort OF
Joyous trance. "rd give ten years OF
my life rather than have missed that"
Josie. who. as spellbound. had been
watching from the side, slghed hap
PLY: 1T was all wonderful
Wallace smiled at her. Have the
stenographer make carbon copies OF
all that Pembroke said-the entire con.
yersation. We may need them"
discriminating. nearly every word
Of H." the Judge agreed.
Didn't tell you I'd scare the life
out Of him?" Wallace asked In boast
ful tones.
did your" said Broadway. Il wasn't
70 bad myself, was ~"
The judge grinped at him In COM
mendation. Then: Tn tell Hlgslns
that Pembroke has gone about his
business. Perhaps they'll raise anoth-
or cheer. 1t will make them all feel
just a little better--if they could feel
any better. He'll spread the news In
a jiffy."
Well. what did you think Of ity"
Wallace asked OF Jackson. How
about II, now that it's all over?'
Broadway was little dubious. IT'S
a gooH t,lof huf hoxp aro xua qoin1 TO