Evening journal., 1914-02-03

~ UANTITy and quality OF circulation and fair
X treatment the things THE EVENING JOUR-
NAL Offers to the advertising public.
There is other newspaper published in the city Of
Wilmington. the State of Delaware or the Delmar-
via Peninsul that reaches so many good buyers
It is read daily by from $4,000 $4,000 persons. or
by from 10000 $4,000 persons than read any
other ewspaper published the Delmaryia PENN
sua.
The advertiser who fails to lay before those thou
sands of buyers his plea for their goodwill and trade
simply IS injuring himself without niuring them, be-
they have their supplied by other and
wido-swake merchants who recognize that in
quantity and quality THE EVENING JOURNAL has a
circulation been equaed in the history
Of Delaware journalism
Readers of THE EVENING JOURNAL naturally 60
to buy at the stores OF merchants who advertise in
the newspaper which goes into their homes They
know nothing little about the other stores.
They feel and quite properly. that the mer-
chant who has not enough interest them and their
trade to let them know, through the Of their
family newspaper what he has to sell, is not deserv
ing Of their consideration, recognition OF money.
That is the proper stand for reader Of THE EVEN
ING JOURNAL to take. The best bargains the VIII
mngton market offered by the merchants who
use the advertising columns OF THE EVENING JOUR-
NAL and avail themselves Of the great reaching and
inducing yer of the quantity and quality OF its cir
culaton THE EVENING JOURNAL readers should
Dhuohle only NhOee mcfthonb VINO snow TO them the
courtesy Of asking them for their business The
chant who takes the g-ound that their trade is not
worth oeng for should be made to feel that IL it is
not worth asking for It is not worth having
There Is not ono Of he 10000 $4,000 readers OF
The EVENING JOURNAL who does not spend money
in local trade channels Many OF them spend thou
sands dollars each year. That money goes almost
exclusively TO those merchants who advertise IN THE
EVENING JOURNAL because they recognize that. in
quantity and quality II has a circulation that
has been equaled, even approached by any other
newspaper pablished in he city Of Wilmington, the
state Of Delaware tho Demaryia Peninsula
THE EVENING JOURNAL goes into thousands upon
thousanrs homes that arc reached by any other
newspaper those homes arc peopled by buyers.
The quantity and the quality OF its circulation go
hand-inhand for the benefit OF the advertisers who
use is cou MS
We have aaid il TO the readers Of THE EVENING
JOURNAL before, and We repeat Il now. that they
shold give their trade to those merchants who
ask them for II and who show to them the courtesy OF
letting them know through the columns Of their home
paper what they have to sell. They should regard as
q personal afront the policy Of any merchant that
their trade IS not worth asking for and show their
resentment such an anront by spending all their
money with hose merchants who thinl. that It is worth
asking for and who show it by advertising the col
umns Of their home paper.
II may be accepted a fact that there is no mer-
chant who does not the advertising columns of
THE EVENING JOURNAL who offer anything in
quality price that is surpassed by those who do use
those columns
II is the duty Of the $4,000 or 10000 readers Of THE
4 EVENING JOURNAL TO stand a unit upon the plat
form that merchant who does not think their trade
is worth asking shall have none OF g. and that all
Of shall go those merchants who think It is worth
asking for and who show their appreciation Of the
fact by informing the great family Of EVENING JOUR
! NAL readers what they have to sell and when and
/ where they will sell it