Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1914-12-02
MAYOR LABELS FOOD
EXPOSITION AS BLOW
AT HIGH LIVING COST
Dealers "Strive-to-Please" !"
Plan Is Marked at Open
ing of Second Annual
Show in Terminal Market.

An attempt to reduce the cost Of liv-
ing is the underlying keynote to the Sec
ond annual Food Exposition which
opened this afternon in the Reading Ter
minai Market, in the opinion of Mayor
Blankenburg, who delivered the OPEN
ing address.
This opinion was shared by John Wan
amaker William T. Tilden, president Of
the Union League, and Theodore Voor-
hees. president of the Philadelphia, and
Reading Railway, all of whom indorsed
the efforts OF the market men in their
purpose. They addressed the several
hundred persons who gathered on Ave-
nue. B, opposite Aisle TO- at 2 o'clock
this afternoon to witness the official
opening of the exposition.
1t is this striking feature which attracts
most attention among those who have
come to look and learn" The dealers
are seeking to please and each realizes
that the road to this goal is travelled most
easily b. cleanliness, the selling of the
best products at non-prohibitive figures
and the providing of quick delivery for
goods.
MR.. MARGERUM'S ATTITUDE.
Prominent among those who have led
the "strive-to-please" movement is Will
lam b. Margerum. a dealer in meats,
whose name has long personlfed the re-
liable among housewives of this city.
our whole idea" said Mr. Margerum,
sis to bring the customers into closer
relationship with the dealers in this mar
ket There are many persons who trade
here by telephoning orders; they have
no idea as to the conditions or as to how
we are working to give them satisfaction,
and we want to have these people come
and see for themselves just what we are
doing
"One OF the most promising movements
which has been started is the free de-
livery of goods by automobiles from the
Terminal Market. There are five of these
delivery wagons already and we are now
delivering at the doors of suburban homes
along the Main Line of the Pennsylvania
Railroad as far out as Villanova. and
along the Media branch as far as Media,
and Washington branch delivery is made
as far as Ridley Park. In the city we
are delivering in West Philadelphia and
as soon as possible win extend the serv-
ice to other sections OF the city
1.-THE best part of II all is that GUS
up today and left orders that we delivers
nothing to her in the future except by
the automobile service. 1t makes an
extra expense to us worth while when
we know that our patrons realize that
we are striving to please them"
UNCLE DUDLEY ALWAYS READY.
Another dealer whose attitude repre-
sents the "striye-to-please' phase of the
Reading Terminal Market is Watson Dud-
ley. ''Unele Dudley" as he is called by
every one who frequents the market, did
not have to make any preparations for
the exposition-his produce Is always on
dress parade.
There are neat banks of vegetables The
leaves OF each caulihower are trimmed,
each bunch OF celery is eompactly tied to-
gether and attractive baskets OF tomatoes,
each carefully cleaned, are displayed to
the best advantage In short, Uncle
Dudley's' permanent exhibit Is so appe-
Concluded on PAGE Two