Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1914-11-18
MOVIE STARS BALL
TO Be HELD IN THIS
CITY ON DECEMBER 5
Horticultural Hall to Be
Scene of Third Annual
Dance-Move to Increase
Price of Admissions.

Have you ever expressed desire to
see I'm the flesh" your favorite movie
actor or actress7 II you have, then
when the Exhibitors League of Phiiadel-
phia will give its third annual bail in
Horticultural Hall. II is intended that
this shall outvie all previous occasions,
both In attendance and the presence OF
galaxy of motion picture stars. Large
delegations from the vltagraph organic
alton, Famous Players Company and ali
Lubinvilio have promised their assist
ance. After closely contested election
among all photoplayers as to who should
lead the grand march 1t was finally de-
cided that the honors should fall to Rose
mary Theby and Romaine Fielding. The
ball is in charge OF a special committee,
including jay Emanuel, of the Ridge Ave-
nue. Theatre, as chairman, and Messrs.
walsh, spIers, Pollon, Hopkins, Fisher
and Crupper.
HIGHER ADMISSIONS CoMING7
Carl Laemmle, president of the Univer-
sal Film Company, is advocating an in
CIehSe VI duHllSSlOn TO movie IneaJTeS.
In discussing this proposition, he said:
advocate a more-than -five-cent ad-
mission price not because | am money
mad, but because l know that the ex-
hibitor's show is going to cost him
more than II has formerly done. and
believe that his patrons should share
this extra expense with him. Unless
the price Is raised the exhibitor can't
AFFORD a show that will be worth while.
The public wants better pictures, not
worse ones, and as the iive-cent eN-
hibitor won't be able to afford the
better ones, why, his patrons will so
TO a ten-cent house, where they can
see good ones The unceasing pres
sure from the public compels the eN-
pendlture of great sums of money
where small sums sufficed few years
age. Scenarios have been sold for
outlandish prices-thousands of dol
lars In some cases. Famous authors
whose works are now sought by film
concerns scorn what would have been
considered big price two years ago.
Where we used to be able to use
painted scenery and props through
out an entire picture some time ago,
we now have to use the real thing.
This must either be built at tre-
mendous cost or else the stage director
and his company OF actors must travel
to some distant corner OF the globe TO
get the required settings.
We are right now seriously con-
sldering a proposition which will cost
us s25O0 week for just one scenario,
this plan to run for 50 weeksl Fifty
two scenarios at $500 each! Think
OF It!
NEW PRODUCTIONS.
Marguerite Clark will be the first
Famous Players star to appear In SUBJ
1ect produced at the Western studio
plans for her presentation in The
Pretty Sister of Jose" having already
been consummated.
The LubIn Company is now staging a
big production of George AIDES THE Col
iege Widow" which will feature Ethel
Clayton and George Soul Spencer, Ex-
tremely interesting will be the football
game, played with all the vlgor of the real
battle between rival colleges. Many ex-'
pert players have been engaged for the
tilt, who will permit themselves to be
gouged and done up in realistic style