River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1914-12-10

Adams, eastern magazine writer and
public health writer in a peculiarly
bright and readable article, Health
to Sell, which appears in the forth.
coming issue of La Follette's ITO
me the principle was revolutionary
1t required genuine wrench of the
mind to adjust myself to this radi-
cal fact, that one hundred dollars
Unsolicited by the way,) is the
largest contribution in money ever
made TO the Wisconsin Anti Tuber
culosis Association Practically the
only source of revenue is the sale of
the Red Cross Seals"
To every man, woman and child
who aids the public health move
ment by the selling or purchasing
of Red Cross Seals, this health
story has q personal interest, for it
brings home in vivid way the i'm
mensity Of the work, AS seen by All
outsider, that is being done in Wis
consin and that is financed entirely
by the pennies from the sale Of
seals. How wisely that money is
spent and how widely Wisconsin
methods are influencing the nation
al public health movement are EN-
phasized in Mr. Adams article from
which the following exerps are TAX
en- by courtesy of La Follette's:
Selling health is the actual bust
ness of the Wisconsin Anti-Tuber-
culosis Association. 1t has COM
pletely commercialized a splendid
endeaVor, commercialized it not for
private profit but for public gain.
II don't believe there is another
concern in the world SO undercapi-
talized.
The Wisconsin Anti Tuberculo-
sis Association is not businesslike
1t is business
DR.. Hoyt E Dearholt, Executive
Secretary of the association, is the
originator and standardizer of the
principles, unique SO far as my ex-
perience goes, whereon the associa-
tion conducts this work.
He is, believe the most practi
cal educator now engaged in public
health work. He has found meth
cd of making money not only talk
but teach. That, in the main, is
the Dearholl idea. 1t is the work
ing basis of The Wisconsin Anti
Tuberculosis Association.
The Dearholt idea is not mar
rowly confined to tuberculosis alone.
The penny's primary business is to
save life.
Not only is the sale of seals a
source of revenue, but it is a most
potent and practical agency for
educating the young American in
the nature and danger of the Great
White Plague.
The boys and girls believe they
are learning to sell goods. So they
are; but the vital lesson which they
are sub consciously absorbing is
the truth which teaches them to
protect themselves, cir house.
holds, and their city from the mos,
destructive of all scourges.
There may be commercial or
CARNATIONS in this country which
have as complete and pervasiye a
system as that organized under DR..
Dearholt and perfected by Mr..
Bradley, but have yet to hear of
them. 1t is saturated solution of
Selling.
Scientifically, Wisconsin's dis
tin tive achievement has been it's
investigation into and determine.
ton of rural tuberculosis. I e
Flying Squadron of Health has
become noted throughout the coun-
try among hygienists.
"Werle is ever on the trail. To
catch the man who is already inter-
ested is easy, says he. It's the
man who don't care a hang that
we've got to get So he studies
how to make tuberculosis interest
ing.
Every newspaper in the state is
on their list and most of them are
on their staff
They have enunciated a princi-
pal, new, SO far as | know, in quasi.
official public health work. Help