The Birmingham age-herald., 1914-03-01
Will Make Both Sizes and
 FOurs in 1914-Legitimate Field for Both Makes

IN view of the many manufac-
 turers who have abandoned the
 four-cylinder car in favor of the six for 1914 production, the action of the Lozier company in announcing low priced four for this year is caus- ing great comment A wide differ ence of opinion seems to exist in the industry as to the merits of the two types of cars. As the Lozier com pany, which is represented locally by Walter Melville Drennen, is in its seventh season of six-cylinder manu- fracture and has built fours for eight years past, the comments of Presi- dent J. M. Gilbert have the weight of authority behind them.
 Entering upon what we confidently believe will be the best year in our history, we have decided to build both four and six-cylinder cars,' says Mir Gilbert. eve have studied the Amer ican automobile situation from every standpoint Taking nothing for granted and disregarding the fact that many high grade makers have abandoned tneir four-cylinder models, we care fully weighed the merits of each type of motor. That we believe legiti1 mate demand still exists for both sixes and fours is evidenced by the an nouncement of our manufacturing schedule for 1914
 Without regard to which type of Car they are manufacturing, practi- eal1y all automobile makers are agreed upon certain phases of the industry. It is pretty definitely settled, for in- a Q Q S Of models will have to cease. The high grade car of today is a fairly satis- factory creation, and costly experi ments with innovations of doubtful merit are being approached warily by conservative manufacturers. Strongly and accurately constructed cars, with put excessive weight, and requiring the minimum of upkeep cost and service, are demanded by the present day buy CT. Sell your cars to have them stay sold,' Is motto that every automo- bile manufacturer has come to recog- nze as a signboard on the path to per- inanent success.
 Craze conditions have maintained greatly. in the buying attitude of the American public at different periods. We have outlived in great part the craze for the $10,000 imported car be- cause we object to paying our good con for duty. We have also aban-
 
 destroying, overpowered cars that sue ceeded tho foreign cars in our affec- tions. Today 1t is claimed by some makers that the demand is growing toward six-cylinder cars exclusively. At any rate the supply of low priced six-eylinder cars which is about to be turned loose on the American market would indicate that everyone intended 10 buy six. But on the heels of an nouncements of new sixes we hear that a company manufacturing four-cylin- der cars of medium price has just had record months sales. With this con- fiicting data obtained from the Amer lean situation, let us look abroad for 2 clearer view of the situation.
 Conditions in Europe
 "'fhe national motor shows of France and England have Just been held and should afford a far index to condi- lions in Europe. At the Paris salon, Of the 320 cars on exhibition, 297 cars were of the four cylinder type. or 92 per cent of the entire total There were l02 cars with an S. A. F. rating be- tween 20-S0 horse power and of this