davidaulloa/AmericanStories huggingface dataset:
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04
COMMENT THAT MEANT MUCH
Few Words Made Business Woman
Realize She Must Have Long
Been Out of Style.

The business woman found herself
at the beginning of winter with two
suits of excellent quality and tailor
ing on her hands, and decided that it
would be extravaganza to buy new
one After a patient dressmaker had
remodeled the skirts and sleeves and
spent weary hours in pressing the re-
suit seemed everything that could be
desired.
The next fall the suits were still so
good that with very slight strain
on her courage she wore them the
second winter. She knew that she
was not CARRIED In exact accordance
with the last cry of fashion, but she
felt that she looked well and long
way from being conspicuously out of
date.
With the first warm spring days,
however, came yearning for some
thing fresh and dainty that would not
be denied and after many days of
search and endeavor to make taste
and pocketbook jibe she became the
possessor of suit Of irreproachable
cut. material and workmanship. When
she sailed forth in it, with the nee
essary accessories, one beautiful
morning she had, like the lady of
whom Emerson tells, that feeling Of
inward tranquility which religion is
powerless to bestow.
At noon, with heart full Of the
exuberance of spring and mind free
from sartorial worries, she repaired to
the modest little boarding house
where she had lunched all winter.
The kind hearted, garrulous landlady,
who often came to her table for a
word of appreciation for her really
excellent cooking. observing the out
ward and visible sign Of inward COM
placency, walked over to her and re-
marked:
you've got a new suit, haven't
you? It's really pretty" Then, with
a distinct note of surprise in her
voice. Quite a good deal of style
about it, too
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04
ECZEMA SPREAD OVER HANDS

101 S. Boots ST., Marion, Ind.-'F1rst
the eczema started on my fingers, then
spread all over my hands. 1t broke
out in tiny blisters, then would get
dry and crack and swell so ] could not
have my hands in warm water they
hurt me so badly. I could not do all
my work. The itching and burning
were terrible. The more / scratched
my hands the worse it made them.
They were so bad could not help
scratching them and would walk the
floor they annoyed me SO. ! could not
sleep, lost many nights Of rest on ac-
count Of the eczema. My hands were
not fit to be seen and / kept them
wrapped up and wore mittens that !
made out Of old linen.
II was about one year using RENE
dies, then / saw an advertisement In
the paper saying that Cuticura Soap
and Ointment were good. wrote at
once for sample. Then bought one
cake of Cuticura Soap and one box
of Cuticura Ointment. Before the sec
ond box Of Cuticura Ointment was
gone my hands were well and have
remained well ever since" (Signedl
Mrs. G. w. Sharp, Mar. 81, 1914.
Cuticura Soap and Ointment sold
throughout the world Sample of each
free, with 32-p. Skin Book Address post
card "Cuticura, Dept. L, Boston. ADV.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04
You Must Irrigate Your Neigh
borhOod.

Half a century ago there were ten
million acres of land, within half
thousand miles of Omaha, upon which
not even blade Of grass would grow.
Today upon these very deserts are
wonderful orchards and tremendous
wheatfields. The soil itself was full
OF possibilities. What the land needed
was water. In time there came farm
ers who knew that they could not ex-
pect the streams to come to them, and
so they dug bitches and led the water
to their properties from the surround
ing rivers and lakes; they titled the
earth with their brains as we'll as their
pIows-they became rich through lrri-
cation.
Advertising has made thousands OF
men rich, because they recognized the
possibilities Of utilizing the newspa-
pers to bring streams of buyers into
neighborhoods that could be made
busy locations by irrigation-by draw
Ina people from other sections.
The successful retailer is the man
who keeps the stream of purchasers
coming his way. 1t isn't the spot itself
that makes the store pay-it's the
man who makes the spot pay. Centers
of trade are not selected by the public
they are created by the force which
controls the public-the newspapers.
New nefghborhoods for business are
being constantly built up by men who
have located themselves in streets
which they have changed from de-
serted byways into teeming. 1ostl1ng
thoroughfares, through advertising irri-
cation.
The storekeeper who whines that
his neighborhood holds him back IS
squirting at the truth-he Is hurting
the nelghborhood.
If it lacks streams of buyers, he can
easily enough secure them by reach
ing out through the columns OF the
paper and inducing people from other
sections to come to him. Every time
he influences customer of COM
petitor he is not only irrigating his
own field but is diverting the streams
upon which a non-advertlsing mer-
chant depends for existence. Men ana
women who live next door to snop
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04
If It Fits You, Wear This Cap.

Advertising isn't crucible with
which lazy, bigoted and incapable mer-
chants can turn incompetency into
success but one into which brains
and tenacity and courage can be
poured and changed into dollars. It is
only short cut across the f1elds-not
a moving platform. You can't get
there without going some"
It's game in which the worker
not the shlrker- gets rich.
BY its measurement every man
stands for what lie is and for what he
does, not for whas he was and what he
did.
Every day in the advertising world
is another day and has to be taken
care of with the same energy as its
yesterday.
The gutter can't survive where the
plug9er has the ghost of a chance.
Advertising doesn't take the place
of business talent or business man.
agement. 1t simply tells what bus1-
ness is and how it Is managed. The
snob whose father created and who
is content to live on what was handed
to him, can't stand up against the
man who knows he must build for
himself.
What makes you think that you are
entitled to prosper as well as COM
petitor who works twice as hard for
his prosperity?
Why should as many people deal at
your store as patronize shop that
makes an endeayor to get their trade
and shows them that it is worth while
to come to it's doors?
Why should a newspaper send as
many customers to you in half the
time it took to fill an establishment
which advertised twice as long and
paid twice as much for it's publicity?
This is the day when the best man
wins after he proves that he is the
best man-when the best store wins,
when it has shown that it Is the best
store when the best goods win, after
they've been demonstrated to be the
best goods.
If you want the plum you can't get
1t by lying under the tree with your
mouth open waiting for 1t to drop
too many other men are willing to
climb out on the limb and risk their
necks in their eagerness to get 1t away
from you.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04
Points on
Advertising
By HERBERT KAUFMAN
II
(Copyright.)
(Copyright.)
How Alexander United the. Knot.

Alexander the Great was being
shown the Gordian Knot. 1T can't be
united" they told him; every man
who tried to do SO failed
But Alexander YVES not discouraged
because the rest had funked. He sim
ply realized that he would have to go
at it in different way. And instead
Of wasting time with his fingers, he
drew his sword and slashed 1t apart.
Every day great business general
is shown some knot which has proved
too much for his competitors, and he
succeeds because he finds way to cut
1t. The fumbler has no show SO long
as there is brother merchant who
doesn't waste time trying to accom-
plish the impossible takes les
sons from the failures about him and
avoids the methods which were their
downfall.
The knottiest problems in trade are:
THE problem Of location.
2-The problem of getting the
crowds.
s-The problem Of keeping the
crowds.
4The problem Of minimizing fixed
expenses.
5-The problem Of creating valua-
BILE good will.
united by fumbling fingers. They are
too complicated. They're all inextri-
cably involved-so twisted and en-
tangled that they cant be solved sim
gly-like the Gordian knot, they must
be cut through at one stroke. And
you can't cut the knot with anything
but observation-disclosures:
IA store that is constantly before
the people makes it's own neighbor-
hood.
2-Crowds can be brought from any
where by persistent advertising.
3-Customers can always be held by
Inducements.
4Fixed expenses can only be re-
duced by Increasing the volume OF
sales.
5-Good will can only be created
through publicity.
Advertising is breeding new giants
every year and making them more
powerful every hour. Publicity is the
sustaining food of a powerful store
and the only strengthening nourish-
ment for weak one. The retailer who
delays his entry into advertising must
pay the penalty of his procrastination
by facing more giant competitors as
each month of opportunity slips by.
Personal ability as close purchaser
and as a clever seller doesn't count
for a hang, so long as other men are
equally well posted and wear the
sword of publicity to boot. They are
able to tie your business into con-
stantly closer knots, while you cannot
retaliate because there is no knot
which their advertising cannot cut for
them.
Yesterday you lost customer-to-
day they took one-tomorrow they'll
get another. You cannot cope with
their competition because you haven't
the weapon with which to oppose it.
You cannot unite your Gordian knot
because it can't be untied-youve got
to cut 1t.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04
PAPER ITSELF WAS EVIDENCE
In This Case Examiner Required No
Pledge That Student Had Done
the Work Itself.

At a certain college custom ordains
that at examination time each of the
candidates shall write the following
pledge at the bottom of his papers:
81 hereby declare, on my honor, that
have neither given nor received as
sistance during the examination.
One student, after handing in one
of the papers, suddenly remembered
that in his haste he had omitted to
write the oath. On the following day
he sought out one of the examiners
and told him that he had forgotten
to put the required pledge on his pa
per.
The examiner looked at him over
the top of his glasses and dryly re-
marked:
quite unnecessary. Your paper in
itself is sufficient evidence. I've just
been correcting it,"
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04
Trials Of Teachlna.

Mrs. Hitch was having some trou-
BILE with little fellow in her spelling
class at Claysville.
Bed, spells bed," she explained,
over and over again; bed, bed. Do
you understand"
"Yes'm."
well. cat spells cat, dog spells
dog, and bed spells What did
tell you bed spells?"
Dunno"
Don't you know! You don't know
what bed spells after all I've told
your
Nom"
well, once more, bed spells what
you sleep in. Now, what do you sleep
in?"
my drawers!" triumphantly ex-
claimed the urchin.-Cynthiana Demo
Graf.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04

that does not plead for their custom
will eventually be drawn to an estab-
lishment miles away because they have
been made to believe in some adyan-
tage to be gained thereby.
The circulation Of every newspaper
is nothing less than a reservoir of
buyers, from which shoppers stream
in the direction that promises the
most value for the least money.
The magic development of the
desert lands has its parallel in mer-
chandising of the men who consider
the newspaper an irrigating power
which can make two customers grow
where one grew before.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04

health again. It is truly great bless
ing to women, and I cannot speak too
highly of it. / take pleasure in recon-
mending it to others. Mrs. ANNIE
CAMERON, RID, No. /, Swan Creek,
Michigan.
Another Sufferer Relieved.
Hebron, Me- Before taking your
remedies / was all run down, discour-
aged and had female weakness. took
Lydia E. Pinkham's Vegetable Com
pound and used the Sanative Wash. and
find today that I am an entirely new
woman, ready and willing to do my
homework now, where before taking
your medicine it was dread. try to
impress upon the minds of all ailing
women / meet the benefits they can
derive from your medicines. " ~ Mrs.
CHARLES ROWE, R. F. D., No. /,
Hebron, Maine.
If you want special advice
write to Lydia e. Pinkham Med
icine Co., (cOnfidentiaD Lynn.
Mass. Your letter will be opened.
read and answered by a woman
and held in strict confidence.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04
Not His First Love.

"Am the first girl you ever loved?"
sighed the maid.
"You certainly are mott" proclaimed
the youth.
This was not what she had been
brought up to expect, so she became
really interested.
II am not?" she repeated.
You are not. You are merely the
best of the bunch. Are you satisfied
with that?'
Well, was Cleveland Plain
Dealer.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04
Wounded Bird Upsets Canoe.

A MANNED sparrow, which fell upon
Mrs. Floyd Nesbitt's hat, and got en-.
tangled in the trimmings, nearly
caused her death by drowning on Lake
Oscawana. New York state, one day re
Gently
She was padding alone in a canoe,
when the bird landed on her hat and
was caught. Mrs. Nesbitt, frightened
jumped to her feet and overbalanced
the canoe. Her husband, who was on
shore, swan out and brought her to
safety.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04
Larnest Dairy Farm.

The largest dairy farm in the world
Is nearing completion at Head lake,
Heading, q suburb of Winnipeg. When
completely stocked the farm will con-
tain $500 head of cattle within Its
fences. With 1900 of these giving
milk. the total yearly output of milk
and cream is expected to be about g.
OOO, 900 gallons.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04
Hardly Possible.

"How do you like grand opera?'
Fairly well. If could understand
what the performers are singing about
as well as understand what the peo-
pie near me are talking about, would
enjoy 1t more"
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04
Some Cause for Fes

The Professors Wife-The profess
sor is in the laboratory conducting
some chemical experiments. The pro-
lessor expects to go down to posterity-
From the Laboratory-Br-r-r-r-rI
Bang!
The Visitor-I hope the professor
hasn't gone!
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04

CAAOuSA ucSiSCL Ut
overwork I get run
down and my appe-
tite is poor and /
have that weak, Ian
guild, always tired
feeling, / get a bot
tie of Lydia E. Pink
hams V e get ia bic
Compound, and it
builds me up, gives
me strength, and re-
stores me to perfect
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04

Women are always ready to kiss and
make up-but they usually make up
before they kiss.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04

YOUR OWN DRUGGIST WILL. TELL. YOB
Try Murine Rye Remedy for Red, Weak, Watery
Just Eye Comfort. Write for Book of tue Eye
By mail Free. Murine Eye Remedy Co., Chicago
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04

Many misguided fellow thinks he
could support a wife when he couldn't
even pay for her complexion.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04

All the world loves a lover-he
makes such an exhibition of himself
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04

Faithful are the wounds OF {
frieud"-and frequent.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04
WOMEN Who ARE
ALWAYS TIRED
May Find Help in This
Letter.

Swan Creek, Mich. - cannot speak
TOO highly of your medicine. When
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04
Sweet Sorrow.

who wrote: Parting is such sweet
sorrow?'"
Some duck who coughed up his
last Is cents for julep."
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04

In Time of Domestic Stress.
Knicker-What does your wife do
when words fail her?
Bocker-She issues emergency cur
rency.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04
Refrigerator Girls.

Refrigerator Girls.
Hot here, isn't it?"
well, the girls are all SO cool to
me / hadn't noticed the heat"
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04
Knew the Men.

why has she never married?"
She doesn't like to stay alone
nights" Houston Post.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04
Your Liver
Is Clogged Up
A Thing the Wealthy Miss.

A Thing the Wealthy Miss.
The rich and proud needn't think
they have all the pleasure there is in
life, never experiencing, for instance,
the delightful thrill that comes when
the lawn mower breaks down hope
lessly.-Ohio State Journal.
1t is said that fully 100000 horse
power can be developed from water
falls in the natural forest reserves of
this country.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04

w n MTEEN Several young men to learn civ
w AbV ] E0 il engineering r. R. WORK
Must be IS years of age and have common school
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04

INDIAN RELICS WANTED OF COP
kNMES per and stone. Write and tell me what
E you have. II. 2. HARILTONs Tive Rivers Viz
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1914-09-04

n RWNNRRA Watson e. Coleman, wasa-
pAAEN e as'S Getese0 0 so01 Bes ~ saaa S
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-01-30
AGENTS AND statesmen

si 1920 COLD G1sf~MIDE, PAID,
BANKED in 80 days by Stoneman;
$4,000 to date, Join our famous s 'OO OO
class, which absolutely insures $1,000
per man, per county. Korstad, farm
er. did Sc, 200 in IA days. Schleicher,
minister, $195 first IL hours after APP
pointment Ten inexperienced mep d.
vided $40, 900 within 10 months. Strange
invention startles world. Agents
anna zed. Think what this invention
does. Gives every home a bathroom
with hot and cold running water for
$3.50. Abolishes plumbing, waterworks:
Self heating No wonder Hart sold 10
in three hours-s5, 900 altogether. Lode
wick IT first day. Credit given. Come
now. Investigate. Postal Will do. Elk
elusive sale. Requires quick action, but
means 81, 900 and more for you. Allen
Mfg. Co, 1870 Allen Bldg. Toledo. Ohio:
AGENTS-Awakel Drop dead ones.
Grab this new invention. Blackstone
Water Power Vacuum Massage Machine
for the home; best agents article ever
lifetime; price within reach of all; no
competition; new field; new business;
that's why it's easy. Listen! Parker,
Okla, says IS orders first day" Marg-
warth, Pa, writes, Am making S19
per day" Shea, First order IL, second
So, third r." Schermerhorn, Iowa, or
ders eight dozen machines first month.
Lewis. Indiana, sells three machines
first hour; no experience necessary; ter
ritory free to workers. send postal for
fun particulars and free book. Black
stone Mfg Co. S72 Meredith Bldg, To-
ledo Ohio.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-01-30

AGENTS-Sell concentrated liquor ex-
tracts for making WHISTLES, liquors
and cordials at home. Something new
at last. Wanted in every home. Saves
over so per cent One taste makes a Gus
toner for life. Strictly legitimate; no IL
cense required. Big demand, sells fast.
cons you money Send postal o-day for
money-making selling plans Universal
Import Co., Dept. 5S3, Cincinnati. Ohio.
AGENTS-Salary or commission; great
est seller yet; every user pen and Ink
buys on sight 200 to 500 per cent profit;
one agents sales $500 in six days; an
other $32 in two hours. Monroe Mfg.
Co x i42. La Crosse, Wis.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-01-30
AGENTS AND statesmen
WANTED.


WANTED-At once, three reliable sales
men for staple line. on commission,
only those with best references need APP
ply, good opportunity for right parties.
Apply at 3lS Peters Bldg, at $50 a. m.
YOUNG MAN IMMEDIATELY; S. daily
calling on Atlanta cigar stores; sales
man 8 outnt and contract: zoe postage.
The No-Nic-O Co. Beaver Falls, Pa.
REPRESENTATIVES WANTED for
guaranteed 3-day liquor cure Re
moves craving. appetite. desire. Big
seller. Kellogg Sanitarium. Tilford
Bldg, Portland. Greg.
WANTED-C city salesman. The New
Home Sewing Machine Company, 10
Trust Company Of Georgia Building
AGENTS to represent us handling Blue
Bird soap and toilet preparations in
each county, sells at sight. Box 1877,
ST. Louis. Mo.
LADIES or gentlemen Big money sell
Ing new line necktles. Souvenir Pan
ANA coin set az premium Raised head
Of Balboa on suck-pin and cuff links.
lS-karat gold, guaranteed five years We
nave exclusive control Of this set. Only
official souvenir of Panama Exposition.
Wonderful seller Hurry Wilson Mfg.
Co, Lancaster, Ohio.
WANTED-Men or women can earn $40
to $50 week taking orders for our
fast selling seven bar box high grade
toilet soap, big seller 100 per cent com
mission; repeat orders assured credit
given II desired Write at once for
fun particulars. Crofts & Reed Co, Chi
cago. Dept. 8
GENERAL AGENTS Big money selling
high grade patented vacuum sweep
ers. Strictly new fully guaranteed
The Sloan Sales Co, Lima, o.
AGENTS-Ma big money selling our
aluminium ware, silver ware and steel
specalties Write for catalogue and ter
ritory, Sterling Aluminium Company,
Canal Station. 30. Chicago, H.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-01-30

Statesmen WANTED - Aluminium
cooking utensils and specialties.
Hardware and department store trade
connections preferred. Prices that got
the business. Exclusive territory TO 49,
600 men. State experience and refer
ences. Aluminium Products Company,
I,enOnt Ill
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-01-30

fastest seller and quickest repeater on
EARTH permanent, profitable business;
good for $50 to SIS a week. Write for
particulars. American Products Co.,
$685. Sycamore ST. Cincinnati. Ohio.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-01-30

AGENTS-Make 81 to SO daily; county
managers, 5000, $500 monthly; sea-
sonahle necessity. recorders. unlimited
possibilities. exclusive territory, no com
Petition new sales PLAN sure sales;
main or side; 100 per cent immediate;
permanent profits; facts free; convinc-
ve s isapif Hns fIe Roy cars Ameri
can.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-01-30

WANTED-Colored man wants place as
cook in private family; 81 week; good
references. "a Hardee St, Inman Park.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-01-30

YOUNG MAN with two years expe-
rience In bookkeeping and clerical
work wants position where reliability
and hard work count Will give you
best of references. Box GOT, care Geor-
gian.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-01-30

GOOD, honest intelligent colored WON
an, with full experience and city ref
! erences; wants work at once as cook
or maid. Address Box 4sO, care Geor-
| gian.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-01-30

WANTED-Rich Wld6w' S c, sSsr-
getie robust man desires TO cor
respoud with rich widow purpose mat
rimony. Z. 3 c., BOX 300 care Geor-
gian.
GENTLEMAN Of good appearance
character and means. wishes lady ac-
quaintance object matrlmony- Ad-
City.
MARRY THOUSANDS wealthy Will marry
soon; an ages natiouaHues doscrip-
tons ifee' western Clah Dept &c. 26S
Market. san Francisco. cal
BAChELoR-MAlp 5S. oomf5riabIe-
would marry G. Box s5. League. To-
ledo. Ohio.
MARTY you are lonely Th5 ReNa-
bic Confidential Successful C'uh has
large numbers ~ aithy eligible mem
bers, both sexes wishing early mar
rlages Descriptions free Mrs Wrub,e
Box 26. Oakland CAL
MARRf-Many rieh. coHFeriai aud
anxious for companions Interesting
Particulars and photos free The Mes
senger, Jacksonville. Fla
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-01-30

TEN DOLLARS FOR ONE-Thls and
other dollar getting mail order plans
FREE to our subscribers; four issues
10c. Mail order Bulletin. 1872 Bickford,
Memphis, Tenn.