The Birmingham age-herald., 1914-08-04
ANNUAL REPORT OF . AD CLUB SECRETARY Cox Will Present 1t at Reg ular Luncheon This.
 Afternoon

At the regular weekly luncheon of the Ad club to be held at the Birmingham Newspaper club at 1 o'clock this after noon. Oliver Cox. the retiring general sec retary. will make his annual report. MT. Cox has resigned his post with the Ad club to devote all his time to the Rotary club. He is succeeded by H. D. Cullen. Theer will be no formal programme at the lunch today. President Sparrow announc- ing last night that there would be short talks from the members along the line of suggestion for the work of the coming year.
 l Mir Cox in his report reviews at length the work of the Ad club during the past year, taking up the auditorium campaign. l the home products exposition, fashion
 week. and other work. In part his report
 will be as follows:
 l "The Ad club during the past year has
 lent its active support to practically eve
 some extent with the wholesalers to l bring the merchants of Alabama to Bir-
 mingham last August. We worked with the Chamber of Commerce to land the 1 regional bank. And. as I've said, we
 were live wires behind the auditorium
 movement and fashion week.
 | Through the efforts of our vigilance
 committee, headed by Philip Oster, we were successful In having passed an ordinance against untrue, deceptive and
 misleading statements in advertisements
 We enlisted the support and approval oi practically every advertiser in the city
 Armed with written expressions of ap.
 proval from them and with committee.
 united with our own from the Chamber
 of Commerce, the Builders exchange ana
 other local organizations, we presented
 such solid front to the city commits
 sioners there was nothing left for then
 to do but to vote unanimously in favor oi
 the ordinance we presented.
 "To the publicity campaign inaugu.
 rated by the Ad club in August of 1913
 in behalf of the s90o, 900 bond issue fol | the auditorium is due in a large measure
 the favorable vote this movement re- | ceived. You remember we ran a series of 10 ads, written by members of the club in the three papers setting forth | reasons why the bond issue should be
 authorized by the people. I firmly be-
 lieve the success of the campaign was
 brought about by the common sense. ap- peal to reason publicity campaign we
 conducted through the local press l Through the efforts of the Ad clut | the agitation to permit advertising tra | cans on the downtown street was for | ever silenced We not only addressed | communications to the commissioners. but
 we appeared before them personally and | registered our complaints against the | trash cans
 1 The next 12 months of the clubs his l tory should be bright as the past l In every way the club is in better
 shape today than 1t was this day last year The one thing we need In tho Ad club more than anything else is 2 fuller and more complete cooperation o | the members. You know. as well as
 that the work of the club during tb,
 past year has been done by a mere hand full of us. We have always been read,
 and willing, and tl<r rest of them hay,
 held hands off and the burden has bee, l on our shoulders. I think an effor l should be made to get more men inter l ested in the work. think it will h, well for the old guard to step aside ant
 for our president to appoint new men or the tasks. Ask them to serve. believ, | more of them will serve than we thinl l for. It's worth trying anyway. and |,
 nine cases out of 10 you have the chanc,
 to work out to success each underta1x
 Ing 1T the other fellow should fail you.