The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-01-04

was inevitable from the first. Ii IL the
history of the evolution of every business.
II was inevitable that in the automobile
business the promoter. the eXploiter and
the Spectator should flourish their little
hour and vanish 1t was inevitable that
the i'll equipped. the III advised and the
unit he eliminated.
The motor car manufacturers who have
survived this ruthless and inexorable
process OF elimination are the NJ. They
are the kind OF manufacturers who form
the base of every industry when that in
dustry has been slfted and settled TO it's
elements. They are the manufacturers
with real capital. real experience, real
brains. real business conscience and ideals
and real product. by the honesty OF
their product and methods and by the
character they have built for themselves
In the public judgment they have demon
strated themselves as strong and worthy
to survive. There Is no luck or scn,ims n I
in that at all. 1t is the immutabe eel
entifc law Of evolution.
The buyer of the motor car has pro-
crossed in precisely the same ratio. Per
haps we have put the cart before the
horse AS a matter OF fact the increasing
power OF the motor car buyer TO discrlm-
mate between the good car and the bad.
the honest product and the other kind. the
manufacturer of character and ideals and
the manufacturer OF neither, the invest
}
that is n liability. has proved the most
potent factor in bringing the motor car
Industry to Its current stage OF evolution.
This year--to-day--the automobile IL
not considered as luxurious toy. Even
those who continue TO buy the automobile
as q luxurious toy are buying with more
discernment more care and more inteili-
gence. They are buying the best value,
not necessarily the most expensive car
In fact the automobile has not much
more than begun to realize its possibili-
ties, because those possibilities are not
only pleasure giving but economic. The
present and future NJ the automobile IL
utilitarian. More and more American cti-
zens. business men. professional men
farmers and statesmen are buying and
operating automobiles as means toward
business economy. business efficiency and
business expansion.
The market FOR the well made. reliable
car in the farming districts Of this coun-
try and Canada IL almost limitless. And
Il must be constantly borne In mind that
the man who once buys and drives an
automobile can never again dispense with
automobile service. He tunes up his whole
business and social life to that KEY. lie
becomes dependent upon II. The automo-
bile has supplied n means OF rapid. eco
nomical and universal transportation that
Is now at the very base OF our national
l'fe even national character.
Next year and year after the world
will buy and operate automobiles In ever
increasing numbers. But they will be
bought with ever increasing dlscrimina-
ton and business Judgment. So the tu-
tute presents a most encouraging outlook
for the motor car industry. simply be-
cause the American people have al last
analyzed II. separated the wheat from the
chaff and arrived at the logical conclusion
and indisputab.e truth. as the Americans
have IA knack OF doing In the long run
The automobiles which give a value COM
n'nsurate with their cost will be sold in
larger number and the mediocre and poor
value automobiles In small numbers
You may call the history OF the auto
mobile business magic" But IL Ia not
too much magic to be subject TO the prime
laws OF supply and demand cause and
effect, and the Inevitable recognition and
supremacy OF actual merit. a settling
down is not only inevitable but a perfectly
natural and desirable and wholesome sign
of the times