The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-12-20
"JOBS FOR WOMEN" IS
MOTOR SALES SLOGAN
MAXWELL Company's Plan Meets
With General APP
prevail.
NEW YORK FIRST TO TRY IT


TIN, scheme to have district demonstra-
tors travelling around the various divi-
sious o. territory. taking care OF women
customers and also interesting dealers In
the advJ,ablity Of women as STAN MEM
hers iu the selling end was launched last
week by ne Maxwell Motor Company.
Al a reception and tea in the local branch.
the Maxwell Motor Sales Corporation,
a great crowd Of women listened to talks
o. the subject watched woman take
doau and assemble motor and also
learned that iu tho course OF the very
afternoon owe of the women workers had
sold car.
The plan is 30 he followed with other
cities. Chicago. Washington. Los Angeles.
g. II Is thought best TO open up on the
Pacific coast in the cities where the
weather will he favorable to having the
women 60 out for demonstrations. New
York was the starter and the others Will
b, coming soon. The idea is that there
viii he ono regularly factory appointed
Woman demons;rator 'sor each one OF the
f't,.two selling districts OF the Maxwell
and these are 10 travel IN their respective
districts on tine work At present the
saleswonens bureau is In charge OF Mrs.
CRYSTAL Eastman Benedict. She has an
once in the United States Rubber Build
ing and It's busy place these days.
Mrs Benedict says she sees several
good reasons for women to be so em-
ployed In the motor business. She thinks
that women demonstrators will take more
seriously the expressed desire Of their
car buying sisters to know abNut the car
mechanism. Men never do seem to re-
gard the women as in earnest about learn
ing what makes the car 80 and how to
keep 1t going" she says. Many women
have said they felt this way about IL and
also that they rather hesitated to talk to
= man about H. They think that with
women selling cars they'll find folks who
understand them better" She didn't sub
scribe TO the idea that II would be the
men who would take up most OF the time
o. the saleswoman, dependent OF course
Oh her personal attractions.
Tile automobile business has been a
mans business right along she added
"Many women have hesitated about going
into automobile stores alone because tner,
are 80 many men about, and even though
they might be sure of courteous treatment
they didn'J feel just at ease about st.
blink women employed in automobile
ssesrooms will mean different deport-
meut and atmosphere to these places, all
for the best. too"
Since the plan has been under way
many striking testimonials to IL have heen
received by the Maxwell Motor Company.
Walter T.. Flanders, it's president. and
others connected with IL. For instance,
Mrs. Norman de 4 Whitehouse wrote:
II want To tell YOU that ! am very
much Interested In your undertaking 10
Iii 81.
TO women. In my opinion women are
emnently fitted not only to run motor
cars but to repair them. The question
OF driving "A motor il no longer one of
physical strength. The qualities that go
10 make good chauffeur believe women
share equally with men. These qualities
are slertress, hrmness. quckness and
,ghtness OF touch But above all a reali-
1stion OF the responsibility OF the driving.
where q moment of carelessness might re-
suit in injury or death to pedestrians or
occupants Of the car itself.
~ believe not only that women would
realize this responsibility and eau be
trusted with it, but | believe that they
are physically equipped to run modern
motor cars"
Mrs. +. vernett Morse, honorary
President for life o: the Vocational Art
Federation in Chicago. wrote: THE first
Inception of the Vocational Art Fedora
ton came from a desire to help women
enter every Held Of eudeavor on an equal
basis with men. am pleased. as founder
nj The federation, 10 indorse the
somen's advisory committee OF The Max
well Motor Company. which has been or
ranlIed for the purpose of placing roca .
Hons Tor women on an equal basis with
those OF men
Mary +. Mcdowell. head resident, Uni
vArsty Settlement OF Chicago Mrs Anna
r. Nichols Of the Civil Service Committee
for Cook county, and Assistant Judge Of
the Juvenile Court, Mary NJ BarteiT" e,
Chicago. each give personal Endorsements
70 ne plan.
Women all over the United states are
taking great Interest In the plan ana
many are anxious that the experiment
have the best possible assistance 10 make
y a success THe plan does not eliminate
men from ne field whatsoever. II means
Mo opening OF a new field for women IN
Which ;ney are employed 20 sell cars "a
women. To show their interest. here arc
come 81 the women VINO were at the Max
VEL reception:
M Me- csrpeIpriemTa Mrs hoser' MI.
Charles Heard MI. Katherine II. Bill. NJ,
CD1a. Ea,sman EenGa!et, Ms Ine@ NJ
% Rrss1 NJ Ie IaGS' Fnc S' eSsrr ave-
c-o.o.. Mrs. Haryot Holt pey, Mrs. Mabel
Dig, Mr.. william Eiustelu. Mrs. Alice
Y --oa. Fernandez Mr. Robert Marshall
Tr.fr., Mise Florence Guernsey, Mr., Het'
-. Forhes. Robertson Hale, Miss Mar
-. HiI. Mis. Mary Garrett Hay.
Mo julian Heath. Mr.: Edward
William Hooks, Miss Lois Peirce Hughes,
Blids'n Mann. Prof ida II osi,v.f
~. tfH.ces Perkins. Mr.. Herhcr' Par
- uls. Elhel Psyser. MIR. Amos Piu.hp'
y. .rpes- Poole. Mr.. Il. q. Power "!
g.. lr,pr- Mr. Florence QUar'rs, Mis-
ltr.r."rt, Itodmsn, Miss Mary shaw. MI
'..t. ~.t.E, Miss Mary SNOW. Niss Grace
It.. Todd. Mr.. Henry Willard. Mrs
TH'Hr' N'viau, Mrs. James r. Warba $50
~. \'...tl H. Z. WhiPhogse, Nv. Flor
o. W9o..'ou and Miss Rose iOung.