davidaulloa/AmericanStories huggingface dataset:
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03
now ADVERTISING WORKS

Copyright 1914 by Geo. T. Patterson
Every merchant b anxious to In
creass his nss annual profit. His sue
eess Is dspsndeut more on the net
annual proat than the profit on each
sale. That Is the reason the merchant
likes to handle q product that Is well
advertised BY the manufactures. He
sells perhaps on less margin Of prodt.
bat his net annual profit on an advsr-
tised commodity 10 always greater
than on similar non-advertised pro-
duct.
II Il pays q merchant to handle =
product that ID wen advertised. Why
doesn't IL pay all the more to adver-
tise product he handles.
Suppose . retail merchant buys an
article for as cents. and his gross
margin OF profit IL 80 cents on each
sale. He sells 400 q year. His an
nual gross profit would Be 3la3. But
his net profit on this one article for
the rear may be only $40. a. the bal
ance. or So. may be the proportion
OF running expenses charged to the
article. such ~ taxes, rent, Insurance.
|sAlssmen. iAtersRt ON investment. etc.
ouppose on the other hand the re-
tail merchant advertises the article
we'll. He will sell the advertised arti-
els at 7s cents. and his gross margin
ioe peoat - each sale win be the same
las bseora. o. - cents. He viii prob
ably sell 500 each year at an annual
gross profit Of S3sl. and an expense
OF perhaps so. Then II the msrchan,
spends the sum Of Sss advertising
the article his expense u only Sl27,
and his gross proat b s3s4. leaving
. ~ a1nsal proAt Of $l37.
ne net annual profit on the article
whsa not advertised 10 $40. while the
net annual proAt on the article when
advertised Il $lS7. or a difference OF
$s7. which amount the merchan,
losss By not advertising the article.
How much does the merchant lose on
each article he handles BY not adver.
tising the article? The only way to
tell b to tsy out advertising in . sys-
tematie and psssistsat way.
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03
Pick Good Seed, Is
Advice From Mccall
ny NJ. A, MCCALL.
Coan,y Asr.ea,tsrsllss

ouly p,aa,s aao~ias these characters
second Choose stroag. visotousl,
growing plants. not those which 10
ou,ir.ly To top. but those which shou
a vigorous. healthy top,
Thifd---choose the hills shou In.
the larxss, aameef Of matsr,asls
tuburs per hiii,
Fourth seirc, for quality Ia tho
tudor "a Indicated BY a smooth. Uni,
form SHAPE characteristics of the rssi,
o,y. abseaes Of second xso~th. and
shallow oyos. not too numerous Ia
aumber,
karllasas ls also very ssasn,iaI
quality la this climate. aud tAo..
plants maturing earliest. ~hlsh con.
bIaa tho othof desired qualities with
thia one. should DO saved Tor SEED
TN not as. the nsst aatating he,s,
,oes for tho sabie, II the variety
has a npttsi skin thtz should be quite
pronounced. a. u Indicates quality
Aay Tendency TO seab or ether disease
should fesuts Ia aiseardias for sss.,
New 10 tho tine TO seease ass,
ysas's seed, ~ carefully followed tho
above ov,iine ~.ii result In woaass,
'ai Improvement os. rear slli not
work aa sn,iso change. but several
arc nce0ssars. as all faalia eanaos
be arere"ms In OF. ssassatica Care.
full. ra,isn, effort ~.ii ssinx tho aaal
result,
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03

NEW YORK. sspt. 9,---with the
season but little more than month
10 run. Connie Macks wonderful bali
elus--the Athletics Sccm TO have
the American League pcnnant dashed
TO their mast Only tho greatest kind
OF miracle could proven, the Mack
ian phalanx from annexins another
flag. The Athletics are SO far ahead
of their nearest rivals that the fans
around the circuit have lost interest.
They are spending their time now hs-
urins what win oppose Maek's bunch
In the bis series this fall.
George staiiings' Braves of BostoA
seem TO be an almos, unanimous
choice for the honor OF meeting the
Athletics, The wonderful work Of the
Bcantown club since July 1 has i'm
pressed all the critics around both
major loops. and many are doping
them TO beat the Athletics II Il falls
to them to defend the National
League In the big sesto.
In view OF this. Il might not be
amiss to scan the personnel OF this
Boston gang and see Just exactly
who's who, OF course. the main cog
in the Boston machine Is Johnny
Evers, former Cub. aud rated us the
premier second sacker In the game.
Stallings gives Evers credit for tho
great playing his club has been put.
ting up. He declares that Evers has
directed the work on the heid like a
Napoleon. and that his courage has
inspired every other member OF the
team.
Evers' running mate In guarding
the keystone sack is Maranviiie. the
smallest ball player In captivity. Hc
ID even more Of q midget than Owuie
Bush. the diminutive Tiger star.
With Evsrs coaching him along. Mar
Anviile's work this season has been
q revelation. Possessing almost per.
feet mechanical ability. Maranviiie 10
fast developing into u brainy player
~ we'll. and when he picks up . few
moro OF the nner points Of tho nation
nj pastime he will be the leading art
LIT In the line. Evers WAKES nightly
enthusiastic over this youngster.
Hes the greatest mechanical
shortstop in the game right now"
Evsrs said recently. and II won't be
long. at the rate he Is developing.
until he viii be as brainy as any OF
them. You want to watch his smoke
when he reaches the top"
Red" Saith. erstwhile member OF
tho Brooklyn club. In guarding the
hard corner-third base--fof the
Braves. This position had worried
Stallings all year until he landed
Smith. II had been one Of the weak
points on the team. Smith filled the
hole. Although not a finished fielder
he is more than making up for de.
gicienty by the manner In which he
is larruping the horsehide. His hit.
ting has played an important part In
many OF the Braves victories.
Stallings fooled the wise ones
around the Tsner circuit by keeping
Schmidt on first base. When the sea-
son opened and II was seen Stailings
was going to depend on Schmidt to
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03

TRY "Ely's Cream naim." /"

Oct a small bottle anyway. Just 10
Try it--Apply = little In tho Nostsiis
md Instantly YOUR cloggcd noss and
sto.,.sd.up air passages OF the head
VIII open. you will breathe freely
dullness and headache dinappsar. ny
morning. the entarrh. eold.in.hsad or
catarrhal sore throat wili dissppsr.
End such misery now, Oct the
small bottle Of "Eiy's Cream Balm"
At any drug store. This sweet, fra.
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03
Notice

Your attention 10 called to the fol-
loving section Of the city ordinance
asa,ns, starting nrea In the city:
Section as.--lt shall be unlawful
for any person or corporation. either
b. him or themselves or his or their
aseu, or employee to cause any nre
to be kindlsd. on any asphalt or sim
liar pavement or to heat any roonng
or other material on or above such
pavement. OR TO BURN IN THE
OPEN ANYwHERE IN THE CITY
LIMITS. ofali. refuse. garbage or
other matter causing noxious odors.
or to burn on the unpaved or any
street or alley or private property In
said city without 6rst obtaining per-
mission from the chief Of police. and
under such precaution - he may d.
rect. any paper. straw. vegetable mat
ter. leaves. wood or other substance
emitting In combustion sparks. Tying
ashes or cinders. or dangerous to ad-
jacent property"
The charter provides . penalty for
the violation Of the ordinance OF .
fine OF not less than IS nor moro
than 500 or by imprisonment In the
city Jail not less than two nor moro
than fifty days. You are hereby notI-
fed to take warning.
J. C. SMITH.
al-Gt Chief of Police.
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03

When baby su2srs with eczema or
some itching skia trouble. use Doan's
oaafmssA 4 little Of II soss Q long
Wv anl it = aafs Tor childrsa. FIFTY
|eeats . boz at sli drug stores.
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03

NotSce 70 Students.
High school will open Tuesday.
september sth. The ONCE will be
open from 8 till on Thursday and
Friday this week for the purpose Of
enrolment. All students who can
arrange to do SO are urged to enroll
at that time. to avoid the rush OF
the opening day.
LIST W. z. TAUGHT.
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03

Pendleton is to get tho largest vui.
eani.inE plant between Portland and
Salt Lake.
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03

Establishmsat Of Independent meat
packing plants in various parts OF the
STATE are being encouraged by the
farmers - the only solution OF the
srowins abuses Of the meat and foods
products trust.
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03

tTt yuaF f1os missfy. Ali hov euua
Portable yuas lest fe~t Get . ss csat
eos 81 "Tiz" sgs 81 say druggist os
isrsTtmsut s.ofs. puat saass Have
s-,i ier,, Glad fs~s. test ,Aa, asvu
sSsn tssrs burt. assss sss tissa. A
ware foot eerater Saasassssd a
maasy fytuntsd.
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03

FOR RENT-Six unfurnished rooms
In stone building near postoflce:
suitable for light housekeeping or
roomers; will make some improve
ments for good tenant. Also small
lodge room. See Chiicote. 635 Main
street. phone e6. 1-St
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03
Herl6s Classified Advs.
FOR RENT

ROOM6-Nics cool
rooms at the Clairmont S-1s-1m'
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03

OFFICE ROOMS-Choies suites In
the Odd Fellows and Willis build.
ings; best location In the city. -
w. o. Smith. Herald once. 20-tf
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03

Accurate informat10a abous the
Klamath Basin. See Chiloote. oo6
Main.
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03

ENGLAND WANTS to place an or
der with the United States for S5I.-
100000 worth Of hosiery each year.
Steady. boys:
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03

And in the meantime, DO your
Christnas shopping early" Tin the
words Of Carranxa) "buenos noches "
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03

CIVILIZATION slowly emerges
from barbarian. and hastily returns
from whence II came.
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03
HOW "T|l" HELPS
SORE, TIRED FEET
t,o.-i bye sss isss. bassiss fsss. sss,.
len ss~s. s~saty fs~s. ssas,itss tsss. sis~a
te~t,
Ge-si bye sores. saiisas-s. hustsas ssi

~ T~ ~"
asoss sA<ss tight
nssA - r>sfs
ismessS visA
pals es dss~iss
up yoar fs<s sa
sray. "fiE~ a
saAswai. act.
tight 81 riI~
,isaws out all tA~
i.oisssssas ssaas
siees uhkh p1a
up tbs fsst. les
~Ttx- ast fss
Al A.. -.
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03

Herald want ads bring rssults
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03

OUR MERCHANT MARINE il still
In the shell. but we have hopes Of an
early pip.
The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-09-03

THE PRESIDENT is worried, ("
says . Washington dispatch. OF
course. 30 are we. So are all great
msn.
The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1914-10-19

tie Underwood law has failed IN III
ordinary purpose OF raising revenue
for tie government Ct q time when
the country was at Absolute peaSe.
The second achievement IS the
banking and currency law. IL has
|Ibeen on the statute books since De-
ltcember, 1913, but it is not yet in
toperation. There are three possible
reasons for this. There is either
isomething wrong with the law, OF
there is something wrong with those
who are to administer it, or the adj
ministration does not dare put II
into operation long before election
for fear it will be demonstrated as
big failure as the Underwood tariff
law.
The third achievement" is the re-
peal by the Democratsgof the Pana-
ma free tolls, thus repudiating the
platform OF their party, the presi-
dents own public pledge and the ex-
pressed will OF an Overwhelming ma
jority OF the American people.
The fourth achievement" is the
proposed appropriation by this con-
gress Of hundred million dollars
more than was appropriated by the
last Republican congress, and yet
that congress was bitterly condemn
ed the Baltimore platform for its ex-
travagance.
Does the president or anyone Of
his party leaders think for minute
THE American people will not distin-
guish between real achievements
and simply running, amuck?
The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1914-10-19

sumed that 1t would take him several
years to bring about this great i'm
provement of the mail service.
What we want the Major to do for
us this fail is to tell US just why it
was that the price of living has adj
vanced under the low tariff, why it
is that we must have hundred mil
lion dollar war tax in time of peace,
why the treasury is depleted, why
there are million of men out of en-
ployment in this country, why his
party repudiated their platform on
the Panama Canal tolls bill and many
other instances, why tariff for rev.
cnue only does not produce sufficient
revenue to run the government, why
IL hurts business, why 1t throws 'peo-
pie out of employment and makes
money matters very tight and
wheezy? There is no need Of a Joint
debate for the Major to tell these
things. He can do itfat any time
whether or not any other candidate
enters into the discussion or not.
Come on, Major, and tell US about
It, please! .s
The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1914-10-19
WILLIAM RANDOLPH HEARsTs

"nhe middle west farmers and
business men feel that the men now
legislating in washington are PRO
ducing Legislation chiefly of IL nature
to tear down, as rapidly and as thor
oughly as possible, the business btti-
warks and Industries OF the country,
and expect the wrecked oWners ana
their employees to submit cheerfuIly
TO additional taVxegs to cover the
wreckage. The view OF the vest -
that the present admin Ion IS
devoting its best efforts: not TO thu
work of encouraging the indus tries
OF the land, but to hanp ering them
as much as possible and dextsltg
new methods Of shipping on taxes TO
cover the terrible gaps cut ~. the
treasury.
Voters f'the west feel that u was
not the European war. but the tariff
folly OF tho admf1istra tiun, that is
responsible for the great depression
hanging over the United staaes at
time when the entire country should
be at the very top fung % prosper
ity.
Tie Democratic tariff policies.
they assert, had proven d dismal
failure long before the ysstr was de
clared. Gold was gcing otit n enor
nous quantities, foreign goods were
pouring in, and american md stfies
we're being closed down 1'itousands
Of men were, 9and still are. out oil EN-
The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1914-10-19
J, n, GREAT WORK.

In summing up the first years
work OF Congressman Nicely in con-
gress by counties the Times makes
this reference to his york in Marion
county:
Observation-Disclosures bill for
federal building. Is now pending
and probably will be included in the
first public building bill.
"Colfax-obtained improvement Of
mail service at Colfax.
Obtained placing Of
mail boxes at depot to accommodate
especially the commercial travellers.
"FairView - Obtained change in
rural route No. to benefit several
families"
The Warrington bill has not been
acted upon yet, and this. the biggest
thing he has attempted for the coun-
ty, has not been accomplished.
We have not investigated the alleg-
ed improvement of the mail service at
Co1fax, nor the change in route No. 3
at Fairyiew "benefting several fam
ilies" but will admit that all this
great work has been accomplished
within the last year. We will admit
further that the mail box has been
established at the depot which sums
Up the total OF the heroic efforts OF
the Major for his home town. Fair
mont was certainly entitled to some
thing and IL this Is all the Major can
do for our prosperous city we will
onnnnt ~ with thanks
But there are other Things the
people Of Fairmont and the whole
district expected OF the Major, and
that was the reduction OF the cost
Of living as he promised. We doinot
recall that he made the mail box at
the depot an issue during the last
campaign but he did tell us what a
great thing the tariff bill was going
to be for us. We are somewhat dis
appointed though, that after the Ar
gentine beef was admitted free, that
appointed, though, after the Ar
genuine supply and proceeded at once
to; raise the,price of meat. We were
disappointed when the, tariff was TAX:
en- or of leather and shoes went up.
We. were ssorely disappointed when
the tariff was reduced on sugar and
the southern sugar plants were put
out OF business, while the retail price
of sugar has steadily increased reach=
ing thelhigh watermark. Il
We did expect him to do whats The
promised us III e5would do for US but
we did not expect the mail box az the
depot during his first tern: pre-
The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1914-10-19
aTHE NTjEREsTs.n

Republican representatives In con-
gress served the rich and the wealthy,
and looked to "the interests" to elect
them.-The Times.
We are used to. a good many stag
'gering assertions from the Times but
we do not know Of anything that has
go completely shocked us as this as
sertion. No doubt every Democrat
who read this statement frightened
his face with broad grin. They
know where the special interests
are in this section of the country,
There is nothing in the country COM
parable to the Especial interests" rep
resented by Watson-C hfltonism. Sen
ator Chilton's law firm are attorneys
for all the special interests" III
Charleston, the railroads, the gas
company, the traction interests and
others, and have made their living
representing these especial inter-
ests." Senator Watson, who is in fact
the Democratic party of West Virgin
ia, is not a legal representative OF
the special interests" but is the real
thing himself. 49,
That is AN issue 1t would beprofit-
able for the apostles Of the New Free
dom to sliunSin West Virginia.
The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1914-10-19

appropriations for 1915, leaving out
the river and harbor bill, which was
shorn of it's, preposterous extrava-
gances only by the tenacity Of Re-
publican senator, are hundred mill
lions in excess of those Of 1918, the
last year OF Republican extrava-
gance." AS for the abolition of usc-
less offices" hear Senator Reed
Smoot, OF Utah: ..
when the administration came
into power there were 3,lSS employ
ed in the treasury department at
Washington. Instead of reducing
the number, this administration In
creased it to 3,541. This admins
tration found field force under the
secretary of the treasury of 1,407
persons, mostly civil service en-
ployes. A. Democratic congress re-
moved these positions from the clas-
sffied service, destroyed the merit
system in the field force to make
place for Democratic Spoilsmen and
increased that field force to 2,0S5
persons. Instead of reduction, as
promised, we find that in a single
year there Tfs an increase of 1885
officers and agents in single de
partment Of the government. Demo-
cratic economy in this instance alone
cost the taxpayers $1,750,000 an
nually. .l-
''You absolutely failed to reduce
the number Of officials, but, on the
contrary. you increased them all
along the line"
What but certain defeat could the
Democratic party look for from the
voters this fall after such cynical
breaking of its promises? Then the
European war famed up. New dis.
asters and new duties arose. A new
perspective OF the popular imagina-
ton was created. The sense Of par
|tisanship was dulled for a time. Mr.
Wilson proved himself nobly equal
in most respects to most difficul'
situation. The representatives Of tht
United States abroad almost redeem
ed the long ineptitude OF the state
department. II the Democratic par
ty is saved or respited on the Tues
day after the first Monday in No.
vember 1t will owe its safety to the
assassination of the heir to the Aus
l'triam throne. "
Providence protects children
fools and the Democratic party: is
! tllat how the proyerb' should read?--
New York Sun. ii.
The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1914-10-19
TEDDY ON THE TARIFF I.

These three paragraphs from re-
cent. speeches of Colonel Roosevelt
show that he Is not wholly in accord
with the idea that there is a Great
Era of Prosperity" hidden behind a
weil-curb where he slakes his daily:
thirst:
1.-THE cataclysm that has befallen
Europe shows that it is merely uto-
plan for any nation to trust to any,
thing except its own sufficiency unto
itself. This does not mean that in
ordinary times we should actually
stibsist on what is within our own
borders, but it does mean that wa
should Keep our Industries in such
condition as to be able to subsist IL
necessary"
So
s".It stated Tin a recent newspaper
article) that it would be no use for
American business men to go into the
business undertakings for the mo-
ment abandoned by the Germans be-
cause of the war, for after the war
the German government would put it
self behind the German business men,
exercising proper control over
them, but encouraging them so far
as was possible, while the American
government would not be behind
American business men and would, If
anything be aItagonistic to them.
''Weamust alter this type of atti-
tude II we are to meet on equal terms
the trained efficiency of foreign COM
petitors in the great world of bust
ness today. The government must
assume an attitude of hearty en-
couragement and cooperation, SO far
,as sall legitimate business, big or lit
tie, is concerned. But it must ac-
company this attitude with rigid In
slstancc upon the rights of the wage
worker to his full share in the bene-
fit that comes from successful bust
Hess"
The first paragraph is from the
Louisiana address in which lie said
\ or the Democrats, instead of help
Ing make everybody little better OF,
they have helped to make everybody
distinctly worse on. Weston Inde-
pendent. "A
The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1914-10-19
WHITE PAPER.

Newspaper was put, on the free list
by the Underwood tariff bill but the
consumers have been paying theSsamc
price for paper ever since. Today
the West virginian paid Is cents per
hundred pounds more for a car OF
paper than it paid sixty days ago.
Still we are told that taking the tar
if off of commodities reduces the
price to the consumer.
Canadian paper, made just across
the border, has big sale in the Uni
ted States and it would seem that II
the free trade policy of the Demo-
cratic party would have effect on
any commodity it would be on news
paper. The fact Of the matter IS,
and always has been, that the tariff
has nothing at all to do with the re-
tail prices OF goods. !.
The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1914-10-19
a HORRIBLE MESS AND A PROV,

The classic text or the Republicans
lin congress in their sermons on the
failure Of the Democrats to keep
'stiieir platform VOWS OF economy Is
the Hon. j. J..?Fitzgcrald's confession
in April:
SIN a few months shall be called
upon, in the discharge OF my official
duties, tosreview the reeord that this
Democratic house shall have made
in. its discharge of the expenditures
Z OF the public money. Whenever =
think Of the horrible mess I shall be
called upon oHpresent to the coun5
try in behalf Of the Democratic par.
5ty 1 am tempted toiquit my. place"
1T is no fault of Mr. Fitzgerald
that he is now in tliis HORRIBLE
mess. He has tried to restrain. the
fury ofshis party to$spend instead of
saving. AS a result OF that fury the
The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1914-10-19

Edens. which tie senate COMMITTED,
sgst,id M Rpon the automobile iii-
sterssts. Perhaps owners might
Estand3an average annual tax OF 50 IS d
siio On their cars. IN addit zion TO Tie pe5
sso,nal property tax aifeady iiupos
sed. and the registrat ion lee; which u
in essence a tax. We say, s. efliaps
they can stand sc, though iff
utterly unjust tod denand that ties
should. HI
INF corsiaer lthe Esffect5S on / Y II
~ D NJ, ct,5Tsrs Ia f3SsSs aSse' xhiclf
ne nra :. sfax33of SE fDoIERR
pEP 81 HaRsEPil 81 s. yViER ON ATI, MAJ
r r t11s Hin trtTiJR Ed ls1sisit
the ID dssirg1of fthe commit fee to1Fs tax
tbe aT+0TS hSle M "a Etti Hin p I'M!