The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-07-02
UNIQUE METHOD
OF ADVERTISING

ecu I've commissioner to The Panama
Plciic Iuternational exposition, San
Francisco, the comm lssioner DISCUSSES
some unique methods for giving Ida
hos products highest possible adver.
tising and best returns to tue state
He suggests, among other things, an
Idaho store outside the exposition
grounds
A fter rehearsing what the state
has done in the matter OF erecting a
bid!ng making 25,00O feet Of NOV
lug picture films Of scenic and in
dustrial Idaho, assembling a wonder
fnl mineral exhibit, preparation for a
fruit display, aud many Other feat
ures connected with the exhibit, Mr..
Reed writes:
I'VE should have the different re-
sources OF the state of Idaho in evi.
drnce outside of the exposition
grounds. For instance, there should
be a beautiful store filed with Idaho
fruit, and the sales ladies should
wear uniforms NTH the wCrd Idaho
across the bib of the aprons, and that
store should be made as attractive as
possible in which all the fruits of our
state, as we'll as potatoes, are put up
in choice packages so that they eau
be carried home: and this nrganiza-
ton should be big and strong enough
f., 10 IN,
it-should also have city salesman
to sell This fruit not only from the
store but to the trade of San Fran
cisco and the cities around San Fran
cisico bay. This business should be
in charge of a business man who is
not only fruit man but also under
stand the possibilities of tLis great
opportunity. Thousands OF times 1t
the exposition there will be men and
women come there and say / wish
could get some Of the beautiful fruit,
when If there were card handed to
the n telling them where the could
- md buy 1t it would satisfy and
pie ise them and be the means OF hav-
Ing ldahl's fruit and potatoes talked
of not only all over the United States
but all over the world. Idaho as
state cannot do this, but Idaho peo-
pie can.
Again, there should lie an exbib
it of the minerals in Charge of a COM
pelent mining engineer who would
have nothing to sell hut simply to
get in touch with the mining people !
Of the world and explain to them the !
character of the ores and tie prsSi- |
bilities of he mineral resources Of |
ldano. This should be done without |
any attempt to exploit prospects or
sell mining stock, which would alb /
Solutely spoil the intent of the work, |
and there can he no Goubt but that a |
great benefit would come to our state I
theI eby. This is matt sr that could /
be directed by the Idano Mining as
ISOLATION, as they would know how to |
assemble dn office OF that kind, and |
II properly handled, there can be no /
doubt as TO the benefit we would re.
cievO.
THE state of Idaho should have /
an office in San Francisco IN charge 1
Of first class man who has a knOWl-
edge OF all Idaho, not just ole coun-
ly, but the entire state, and he .
should have maps and information
and everything that is usual along
those lines, So that 10 a dignitied,
truthful manner he NAV til the peo-
pie about the opportunities Of our
state. The land companies should
nave Il big office with u biz exhinit
down town where people can he in
yited to and given an understanding
Of the opportunities Of our state.
The Idaho commission has appro.
priated s. 900 for live stock exhibit.
Ii is not 50 much what we sill have
TO show, although what We have is
~ fine pedigreed cattle, nogs and
sheep as can be found anywhere ia
The world. bot il is the fact of hav-
ing the right kind of a man there to
represent Idaho and TO ge people to
CONE into our state and ensace in
the live stock business. This matter
viii be supported by Mr.. d. o. Live.
y, live stock commissioner for the
"IpOsition, whom l consider the 1esl
General live stock n4n ia the 4. )
alone C mmerciai lines. aud under
the direction OF Dean Carlyle on the
part OF Idaho and Nith such assist
anee as We can all give hiH, there
can 6e no doubt about the benefit of
such line Of work.
Another imDOrtant factor, tGe ate
II ldaro has 10 sdveTtisins matter
The edition of the bo X knoSn as
the Dawn Of Plenty, witch w4s pub
tshed by The state department of im
nigrat 'on. labor ami statistics, sill
~oUn Oe exhausted ant Ne ALL ave
o 10 10 toe exposition without ST nc
lent Advertising matter Tor ouf c0un-
lies aud state. La lac se All 40,
ave anything Jniess an aypr1pria-
lou Is made The writer j. trying