davidaulloa/AmericanStories huggingface dataset:
The Kenna record. (Kenna, Roosevelt County, N.M.) 190?-1924, 1914-07-10
Scrap Basket Continued.

biscuits. One that will BROW
a piece of white paper in one
minute is none to hot.
Teacups, no matter how care
fully they are washed and dried,
sometimes get d rk st ans al
the bottom. These are caused
y the action of the tannin in
the tea. Sail slightly nioistened,
will remove these stains, but in
the case IF very fine china it is
wiser to use powdered whiien-
ing instead, as salt m G HI
scratch the china.
The Kenna record. (Kenna, Roosevelt County, N.M.) 190?-1924, 1914-07-10
CHANGING ORDER OF THINGS.
Little Fable That Illustrates the Progress of
Women Throughout the Centuries.

Once upon time man mar
ried a woman.
Time passed and one day the
man said: Il love all women. |
need a great deal Of love-"
And the woman replied: 81
love all men. Tai 50 ne ID a great
deal of love-"
Said the man: If yon talk
like that l will hit you over the
head with club
And the woman said: For
give me, lord and master" "
Ten thou-and years passed
and again the man said: IL love
all women. | need a great deal
of love +"
And the woman replied: 81
love all men. / also need a
great deal of love-"
Said the man: IF you talk
like hat l will divorce you and
you will find it hard to earn
your own living"
And the woman said: You
are a brute F"
Another hundred years passed
and again The man said: II love
all women. need a great deal
of love-"
And tie woman replied: II
love all men. | also need a
great deal of love. And, as You
know, can earn my own liv-
ing"
Said the man: 'If You talk
like that / shall have. to behave
myself"
And the woman said: "At
last"
The Kenna record. (Kenna, Roosevelt County, N.M.) 190?-1924, 1914-07-10
THE WEEK IN HISTORY.


Monday, 6-Race riot in Phila-
delphia, 1874.
Tuesday, 7-Bradlock's defeat !,
1865.
Wednesday, 8-Battle at Laurel
Hill, 1861.
Thursday, 9-John d. Rookie
fe'ler born, 1882.
Friday, 1O-Self binders first
used, 1871.
Saturday, ll-Battle at Rich
Mountain. 1861.
Sunday, 12-Yellow fever epi-
delnic, 1877.
The Kenna record. (Kenna, Roosevelt County, N.M.) 190?-1924, 1914-07-10
,oooeeooeeseoeoeeoossooooe
BEAUTIFUL MAID MARY (:
&C.. ST. ~,
BY HARMONY WELLER.


Mary Perkins did not answer the ad-
vertisement for a maid out of a spirit
of adventure. On the contrary, she
was in absolute need of employment
In order to make both ends of her
financial life meet The embroidery
she did was not remunerative enough
to pay expenses and Mary had no fur
ther business training.
The young author who had adver-
tised had psndered long and deeply
before putting forth his need in the
newspapers, yet there was no alterna-
tive. He must have some one to look
after his home and he was old-fash-
ioned enough to feel that woman and
not man should do it.
When he answered Mary Perkins
ring at the door bell Everly hoped it
would be an applicant waiting there.
The girl standing outside was slight.
Her hair was neatly brushed back and
her eyes looked curiously large
through the thick-lensed Rlasses ehn
The Kenna record. (Kenna, Roosevelt County, N.M.) 190?-1924, 1914-07-10
THE WAY TO LIVE

Did you know that the articles
which go to make up your home
represent almost every state in
the union? They do. The aver
age citizen imagines that he
lives at home, but he does not.
He gets up in the morning and
puts Oh his SOCKS made in New
York, shoes made in Boston,
pants made in Ohio, then slips
a pair of Connecticutsuspehders
over his shoulders. He dips
some water from Missouri
bucket with a Chicago dipper
and puts it in an Indiana wash
pan, and washes his face with a
cake of st. Louis soap. H g
dries his face with a Rhode Is
ladd towel and reaches his hair
with q Vermont comb. He
takes Cuban coffee from an
Indiana cup and saucer, sweet
ened with a New York spoon.
His knife, fork and plate are
made in the north, and his table
cloth ditto. He eats a piece Of
Chicago ham fried in Kansas
lard. sops his St. Louis biscuit
seasoned with Boston soda and
Michigan salt into Louis lana
molasses. He wipes his mouth
on a Vermont napkin and seats
his famil around a Michigan
table in chairs from the saline
state. His meal was cooked OH
St. Louis stove, with wood
cut with a Pittsburg AK and
hauled in an Indiana wagsn.
The citizen then puts a Boston
saddle on Missouri mule and
gels out his plow and works in
the field encumbered, possibly,
with a New York mortgage.
He returns at night aud salts
ties his appetite with another
Continued on page 81
The Kenna record. (Kenna, Roosevelt County, N.M.) 190?-1924, 1914-07-10
SCRAP BASKET.
PIE SUPPER
FRIDAY NIGHT. JULY
10TH.
A COOL DRINK FOR A HOT DAY.

Punch for Lawn Party-MiA
one cup of lemon juice, two cups
of Of sugar, one pint of fruit
juice strawberry or raspberry,
one small pineapple grated
and two quarts Of water. Put
in bowl with a large piece of
ice. When ready to serve put
in two quarts of ginger ale.
The Kenna record. (Kenna, Roosevelt County, N.M.) 190?-1924, 1914-07-10
Events of Interest from
the Seat of Govern
r1ent.
Washington. D. G, july &, 1914.
- Especial TO the Record.]
Lake Superior or the Gulf.

Minnesota have descended upon
the Board of Engineers for
Rivers and Aarbors, and have
pointed out the feasibility of
waterway between the head of
THE Great Lakes and the Miss
issippi River. This seems to be
an era Of canals, since the Pam
anna Canal is about ready for
business, while Cape Cod has
been served to shorten the
distance between New York and
Boston by many hours. Gov
Iernor Eberhardt of Minnesota
headed the commissioners and
was accompanied by S t a te
Senator George II. Sullivan of
Minnesota and Ed l.. Peet and
John Chinook. representing
the state of Wisconsin. The
gentlemen pointed out that a
preliminary survey of the pro-
posed canal has already been
made by tile government engi-
neers who have found that from
an engineering standpoint the
plan is entirely feasible. The
new waterway is to start at
Allouez Bay, near Superior, and
the canal is carried across coun-
try for twenty-five miles, C, n
meeting with the Brule River
which in the time of Grover
Cleveland obtained renown as a
trout stream, becattse the Pres
idential angler was accustomed
to cast his ''fiy" in those wat
els. The Brule River and ST.
Croix furnish a direct outlet to
the Mississippi. This water
route, $50 miles in length, will
give St. Paul and Minneapolis
the advantage of cheap water
transportation. Under present
conditions seventy-two per cent
of the rail road freight between
the head of Lake Superior and
the Twin Cities is coal and it
was shown that the W a ter
freight on this commodity from
Buffalo to Duluth is thirty cents
a ton, while it costs ninety-sfx
JHats a ton for soft coal and
81 go q ton for hard coal for the
short railroad haul from Duluth
to Minneapolis. The commits
sioners pointed out that the
single item of coal alone furn-
ishes reason why a cana !
should be constructed. The
immense traffic in this COM
modify would be met by an
equally important demand for
the use Of the canal for the
transportation of -four and gem
eral merchandise from st. Paul
and Minneapolis, while t h e
wheat and corn producing
states along the Mississippi and
Missouri would thus be provided
with transportation directly to
the head OF the Lakes. I b Z
main stickler of the whole prop
osition seems to hang upon what
would appear at first TO
be 4 trivial consideration, and
that refers to the type of barge
bpat would be most feasible for
use on the canal. 1t is explain
ed Mlat this great project affords
means of transportation that
will lessen the cost to the con
The Kenna record. (Kenna, Roosevelt County, N.M.) 190?-1924, 1914-07-10

sHmer of fuel going west, and
food products carried eastward.
This gigantic enterprise will
cost f,om t8, 100000 to so, ,00O,-
600, but the commissioners claim
that the traffic already in sight
IS sufficient to pay Il substantial
dividendon the investment from
the start. Senator Nelson and
number of Congressmen appear
ed with the commissioners, and
added their support to the de-
mand of Wisconsin and Mime
sofa for tie completion of the
survey at the earliest possible
date.
Our Affairs With the laps
The final publication of the
correspondence between t h e
United States and Japan relat-
ing to Callfornia's anti-alien
policy, has developed even mild
rr presentation than most people
at the National Capital expect
ed. japan very successfully
made the Roosevelt, Taft and
Wilson administration uncom-
foitable, and Capitol Hill breath
ed long deep draughts of relief
when Colonel Goethals let it be
known that the Panama Canal
was ready to put warships
through the locks in case an
emergency arose. Since then
the administration has not be-
come SO excited over tho per-
formances of Japan, although
it was declared by Senator Will
liam Alden Smith Of Michigan
that the visit of a Japanese
naval Officer TO Hnerta precipits
ated the American attack u, .on
Vera Cruz,
The Kenna record. (Kenna, Roosevelt County, N.M.) 190?-1924, 1914-07-10

kenna Record one year 100.
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-09-08
ECZEMA SPREAD OVER HANDS

101 S. Boots ST., Marion, Ind.-"First
the eczema started on my fingers, then
spread all over my hands. 1t broke
out in tiny blisters, then would get
dry and crack and swell so could not
have my hands in warm water they
hurt me so badly. l could not do all
my work The itching and burning
were terrible. The more l scratched
my hands the worse it made them.
They were SO bad / could not help
scratching them and would walk the
floor they annoyed me so. could not
sleep, lost many nights OF rest on &C.
count of the eczema My hands were
not fit to be seen and / kept them
wrapped up and wore mittens that l
made out Of old linen.
Il was about one year using RENE
dies, then | saw an advertisement in
the paper saying that Cuticura Soap
and Ointment were good. / wrote at
once for sample. Then l bought one
cake Of Cuticura Soap and one box
Of Cuticura Ointment. Before the Sec
ond box of Cuticura Ointment was
gone my hands were well and have
remained we'll ever since" (Signed)
Mrs. G. w Sharp, Mar. 81, 1914.
Cuticura Soap and Ointment sold
throughout the world. Sample Of each
free,with 32-p Skin Book Address post
card "Cuticura, Dept L, Boston. ADV.
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-09-08
You Must Irrigate Your Neigh
b0rhO0d.

Half century ago there were ten
million acres OF land, within half
thousand miles OF Omaha, upon which
not even blade of grass would grow.
Today upon these very deserts are
wonderful orchards and tremendous
wheatfields Tho soil itself was full
of possibilities What the land needed
was water. In time there came farm
ers who knew that they could not ex-
so they dug bitches and led the water
to their properties from the surround
ing rivers and lakes; they titled the
earth with their brains as we'll as their
pIows-they became rich through lrrI-
cation.
Advertising has made thousands of
men rich, because they recognized the
possibilities Of utilizing the newspa-
pers to bring streams OF buyers into
neighborhoods that could be made
busy locations by irrigation-by draw
ing people from other sections.
The successful retailer is the man
who keeps the stream of purchasers
coming his way. 1t isn't the spot itself
that makes the store pay-it's the
man who makes the spot pay. Centers
Of trade are not selected by the public
they are created by the force which
controls the public-the newspapers.
New neighborhoods for business are
being constantly built up by men who
have located themselves In streets
which they have changed from de-
serted byways into teeming, jostling
thoroughfares, through advertising irri-
cation.
The storekeeper who whines that
his neighborhood holds him back is
squirting at the truth-he is hurting
the neighborhood.
If 1t lacks streams of buyers, he can
easily enough secure them by reach
ing out through the columns of the
paper and inducing people from other
sections to come to him. Every time
he influences = customer of a COM
petitor he is not only irrigating his
own field but is diverting the streams
upon which a non-advertising mer-
chant depends for existence. Men and
women who live next door to a shop
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-09-08
Points on
Advertising
By HERBERT KAUFMAN
I
(Copyright)
How Alexander United the Knot.

Alexander the Great was being
shown the Gordian Knot. 1T can't be
united" they told him; every man
who tried to do so failed"
But Alexander was not discouraged
because the rest had funked. He SIM
ply realized that he would have to go
at it in different way. And instead
of wasting time with his fingers, he
drew his sword and sIashed it apart
Every day great business general
Is shown some knot which has proved
too much for his competitors, and he
succeeds because he finds a way to cut
It, The fumbler has no show so long
doesn't waste time trying to accom-
plish the impossible-who takes les
sons from the failures about him and
avoids the methods which we're their
downfall.
The knottiest problems in trade are:
THE problem Of location.
2-The problem of getting the
crowds
3IThe problem Of keeping the
crowds.
4The problem Of minimizing fixed
expenses.
5The problem of creating a vaIua-
BILE good will.
None of these knots Is going to be
united by fumbling fingers. They are
too complicated. They're all inextri-
cably involved-so twisted and en-
tangled that they can't be solved sim
gly-like the Gordian knot, they must
be cut through at one stroke. And
you can't cut the knot with anything
but advertising
IA store that 10 constantly before
the people makes It's own nelghbor-
hood.
2-crowds can be brought from any
where by persistent advertising.
9customers can always be held by
Inducements
@Fised expenses can only be re-
duced by increasing the volume Of
sales.
SGood will can only be created
through publicity.
10 UISSuIIS new SlddIo
every year and making them more
powerful every hour Publicity Is the
sustaining food Of powerful store
and the only Strengthening nourish-
ment for weak one. The retailer who
delays his entry into advertising must
pay the penalty Of his representation
by facing more giant competitors as
each month of opportunity slips by
Personal ability as close purchaser
and as clever seller doesn't count
for a hang, SO long as other men are
equally we'll posted and wear the
sword Of publicity to boot. They are
able to tie your business into con-
stantly closer knots, while you cannot
retaiiate because there is no knot
which their advertising cannot cut for
them
Yesterday you lost q customer-to-
day they took one-tomorrow they'll
get another. You cannot cope with
their competition because you haven't
the weapon with which to oppose it.
You cannot unite your Gordian knot
because it can't be untied-you've got
to cut it.
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-09-08
COMMENT THAT MEANT MUCH
Few Words Made Business Woman
Realize She Must Have Long
Been Out of Style

The business woman found herself
at the beginning of winter with two
suits Of excellent quality and tailor
ing on her hands, and decided that it
would be extravaganza to buy new
one After a patient dressmaker had
remodeled the skirts and sleeves and
spent weary hours in pressing the re-
suit seemed everything that could be
desired
The next fall the suits were still so
good that with a very slight strain
on her courage she wore them the
second winter. She knew that she
was not CARRIED In exact accordance
with the last cry Of fashion, but she
felt that she looked well and long
way from being conspicuously out Of
date.
With the first warm spring days,
however, came yearning for some
thing fresh and dainty that would not
be denied and after many days of
search and endeavor to make taste
and pocketbook jibe she became the
possessor of a suit Of irreproachable
she sailed forth in it, with the nee
essary accessories, one beautiful
morning she had, like the lady of
whom Emerson tells, that feeling of
inward tranquility which religion is
powerless to bestow.
At noon, with heart full of the
exuberance of spring and a mind free
from sartorial worries, she repaired to
the modest little boarding house
where she had lunched all winter.
The kind hearted, garrulous landlady,
who often came to her table for
word of appreciation for her really
excellent cooking, observing the out
ward and visible sign of inward com
placency, walked over to her and re-
marked:
"Yo, e got new suit, haven't
you? It's really pretty" Then, with
a distinct note of surprise in her
voice. Quite a good deal Of style
about it, too"
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-09-08
PROVED HIMSELF A DIPLOMAT
Wise Mr.. Young Husband Escaped
Pains of Indigestion Without Hurt
Ing the Wife's Feelings.

The conversation having turned to
culinary spasms, Congressman Otis
Wingo of Arkansas was reminded Of
Mrs. Smiths struggle with the cook
book.
Mrs. Smith was young and inexperi-
enced, the congressman said, but she
was ambitious. So one afternoon she
waded deep into the cook book and
dug out an angel cake, which she
placed before the old man at the even
ing meal.
whats the matter with the angel
cake, Harry?" asked wiley, disappoint-
eddy, on noticing that he studiously
avoided it, isn't it good enough?"
ct isn't that, dear" gently re-
sponded the old man. I'm afraid that
l am not good enough"
Good enough for what?" queried
little wiley, with a puzzled expression.
Good enough to become an angel,
sweetheart" softly answered hubby
Philadelphia Telegraph. :
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-09-08
SISTERS TRICK
But 1t All Came Out Right.

How a sister played a trick that
brought rosy health to coffee fiend
is an Interesting tale:
81 was a coffee fiend-a trembling,
nervous, physical wreck, yet clinging
to the poison that stole away my
strength. | Knocked at Postum and
would have none of it.
Zone day my sister substituted a
cup of piping hot Postum for my morn
ing cup of coffee but did not tell me
what it was. | noticed the richness
of it and remarked that the coffee
tasted fine but my sister did not tell
me / was drinking Postum for fear L
might not take any more.
She kept the secret and kept CIV
ing me Postum instead of coffee until
| grew stronger, more tireless, got a
better color in my sallow cheeks and
a clearness to my eyes, then she told
me of the health-giving, nerve
strengthening life-saver she had given
me in place of my morning coffee.
From that time became a disciple
of Postum and no words can do JUS
tice in telling the good this cereal
drink did me- / will not try to tell it,
for only after having used it can one
be convinced of its merits
Ten days trial shows Postum's pow
er to rebuild what coffee has Destroy
ed.
Name given by Postum Co., Battle
Creek, Mich. Read THE Road to
Wellville," in pkgs.
Postum comes in two forms:
Regular Postum-must be well boil
ed. 15c and 25c packages.
Instant Postum-is a soluble pow
der A teaspoonful dissolves quickly
in a cup Of hot water and, with cream
and sugar, makes a delicious beverage
Instantly. 30c and 50c tins.
The cost per cup Of both kinds is
about the same.
There's a Reason for Postum.
sold By Grocers.
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-09-08
Clean livinu Did II.

Christy Mathewson, one Of the
greatest twirlers that ever hurled a
ball. is now serving his fourteenth
year in the majors, and most of the
fans believe he is stronger than ever.
At the age of thirty-four "Matty" still
Is the star finger Of the Giants, and
not only has he few peers in the game
today, but none of the men in his class
has seen such long term of service
on the big time" The longer he
pitches the better he appears to be-
come. Strict attention to business, a
love for his profession and clean liv-
ing are the reasons for this popular
players great uccess.-Leslie's.
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-09-08
If 1t Fits You, Wear This Cap,

Advertising isn't a crucible with
which lazy, bigoted and incapable mer
chants can turn incompetency into
success-but one into which brains
and tenacity and courage can be
poured and changed into dollars. 1t Ia
only a short cut across the fields-not
a moving platform. You can't get
there without going some"
It's game in which the worker
not the shirker-gets rich.
By its measurement every man
stands for what he is and for what he
does, not for what he was and what he
did.
Every day in the advertising world
Is another day and has to be taken
care of with the same energy as its
yesterday.
The gutter can't survive where the
pIugger has the ghost of chance.
Advertising doesn't take the place
of business talent or business man
agement 1t simply tells what a bust
ness is and how 1t is managed. The
snob whose father created and who
is content to live on what was handed
to him, can't stand up against the
man who knows he must build for
himself.
What makes you think that you are
entitled to prosper as well as COM
petitor who works twice as hard for
his prosperity?
Why should as many people deal at
your store as patronize shop that
makes an endeavor to get their trade
and shows them that 1t is worth while
to come to its doors? 81
Why should newspaper send as
many customers to you in half the
time 1t took to fill an establishment
which advertised twice as long and
paid twice as much for it's publicity ?
This is the day when the best man
wins-after he proves that he Is the
best man-when the best store wins,
when 1t has shown that it is the best
store-when the best goods win, after
they've been demonstrated to be the
best goods.
If you want the plum you can't get
it by lying under the tree with your
mouth open waiting for 1t to drop
too many other men are willing to
climb out on the limb and risk their
necks in their eagerness to get it away
from you.
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-09-08

that does not plead for their custom
will eventually be drawn to an estab-
lishment miles away because they have
been made to believe In some advan.
tage to be gained thereby
The circulation of every newspaper
is nothing less than a reservoir OF
buyers, from which shoppers stream
in the direction that promises the
most value for the least money.
The magic development Of the
desert lands has it's parallel in mer-.
chandising of the men who consider
the newspaper an irrigating power
which can make two customers grow
where one grew before.
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-09-08
The Interpreter.

James Ross and his daughter, Janet.
from Canada, visited relatives in Chi
cago recently, remarks Everybody's
Magazine in beginning this story. Day
after day Janet and her father went
sightseeing, always together.
Janet's aunt, noticing this. one day
suggested that she let her father go
downtown alone occasionally. and add
ed, Jokingly: Men do not like to
have women always tagging along"
Ay. ahntie, but he wahnts me- ex-
blamed Janet, earnestly. He Gamma
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-09-08
The Finuerless Kind.

Lillian Russell during recent visit
to Atlantic City was amazed to see
the number of slashed skirts that still
prevailed on the boardwalk.
They must be last springs left
overs" she said.
Just then a young girl in skirt
outrageously slashed at back and
front asked her companion in pass
ing:
How do you like my new dress
Fits like glove, doesn't it?"
Fits like mitt, she'd better say"
murmured Miss Russell with a smile
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-09-08
LARGEST Dairy Farm.

The largest dairy farm in the world
is nearing completion at Head lake,
Heading, a suburb of Winnipeg. When
completely stocked the farm will con-
tain $500 head of cattle within its
fences. With 1900 of these giving
milk, the total yearly output of milk
and cream is expected to be about 81
coo, 900 gallons.