davidaulloa/AmericanStories huggingface dataset:
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25

the steak was worth to you. even II
Is worth the price to the restauran
man.
You derive your profit not from IN,
circulation that your advertisement
gets. but from circulation that gstr
people 20 buy.
II two newspapers offer you theh
columns and one shows q distribution
almost entirely within the city and n
towns that rely upon your city for buy
ing facilities. your business can digest
all OF its influence. II the other has
as much circulation, but only one-thlrc
Of 1t Is in local territory. mere bulk
cannot establish its value TO yoU-lt's
another case Of the big steak--you pay
for more than you can digest. That
part Of its influence which Is con-
centrated where men and women can't
get your goods after you get their at-
tentlon Is sheer waste.
BY dividing the number Of copies he
prints into his line rate. a publisher
may fallaciously demonstrate TO you
that his space Is sold as low as that
Of his stronger competitors. but II hall
his circulation is too far away 70 bring
buyers, his real rate is double what II
seems. He is like the butcher who
weighs In all the bone and stnew and
fat and charges you as much for the
waste as he does for the meat.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
DANDRUFF SCALED OFF SCALP

p. o. Box 395, Berkeley, Calmly
hair was dry and falling out and my
scalp scaly. At times there were
pimplea on my scalp. The pimples
were small and red, would tester, dry
and itch. My hair would grow a GER
tain length and break OF and fall
out. The falling out was always pre-
ceded by the breaking out of the
pimples and itching. Dandrufr scaled
of my scalp and could be seen in my
hair.
81 saw Cuticura Soap and Ointment
advertised In the newspaper SO l
wrote asking for free sample. / ap-
piled the Ointment and let 1t remain
over night. In the morning / washed
the scalp thoroughly with Cuticura
Soap and water. then bought some
Cuticura Soap and Ointment from my
druggist. l treated my scalp for nine
months. Now the scaly crust and
pimples are gone and / have a new
growth of thick, dry, brown hair"
(signed) Mrs. e. K. McIlvaine, apr.
3, 1914.
Cuticura Soap and Ointment sold
throughout the world. Sample of each
free. with S2-p. Skin Book. Address post
card "Cuticura, Dept. L, Boston. ADV
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
SEEING HOLLAND BY WATER
Once the Dutehman's Tyrant. He Has
Tanned Il and Made u Hls
Servant.

Amsterdam. Holland,-The traveller
by the waterways In an economist.
The railways are not as cheap as they
are unpunctuRi and dilatory There
is, granted, no better way OF seeing
and seeming the flower fields between
Amsterdam and Harlem than from
the light railway, half train. half tram.
Its halts at clean, bright villages lend
zeHt and variety, and provide a little
insight into the homely comfort OF the
countryside. But II Ia by water that
the Dutchman Is best expressed. The
passive melancholy OF his fallen cities
is best seen in the empty waters and
unfrequented avenues of their water
ways The placid aloofness and old
worldlness of his villages displays It.
self most openly in the unaffected ex-
element and curiosity occasioned by
an unaccustomed sail or funnel There
is over all the waterways the sense OF
the pleasure OF the race In quiet things
lin neat, secretive houses gazing at
their reflections In the glimmering
waters; in green trees along the prom
enades, even on the busy .boomies'
of Rotterdam; and in the seemly dig
nifty of streets into whose homes the
wayfarer cannot peer. At Alkmaar
one can leave the ornate weigh house
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
YOUNG MAN WELCOMED SIGN
Showed That Fiery southsrnsr Might
Almost De Considered Back
in the Union"

Senator A. o. Bacon Of Georgia tells
this story OF Colonel Clayton, a iiery
southerner who went out Of the Union
when his state did. and fought hrayely
through the war, lie refused 70 be
reconstructed" after the war was
over.
"once a Confederate always Com
iederate. he was wont TO say. and
although no recovered from the bit
ternesa engendered In the four years
Of strife he regarded himself 81 an
alien in the restored Union, and re-
fused to vote or 70 exercise any Of the
duties of a citizen.
when the war with Spain broke
out. however, the old iire burned In
his aye, and he offered no objection
when his son. stalwart specimen OF
young manhood, Joined the national
army and went 10 Cuba to fight.
"one day, after the battle Of San
Juan, the young man received a letter
from him.
well. he said thoughtfully, after
reading IL. father Is back In the Union
At last
Does he say ao7 he was asked,
mot exactly, but he might a. we'll.
tie writes United States now with.
out putting the word United" In quo
tation marks"
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
BLAcKBIRD REDEEMs ITSELF
Proved to BE Deadly Enemy of Pesti.
ferrous Mshworm, seourue Of
Sugar Beet Farms.

Wellington. Col The iowly black.
bird has redeemed himself after long
years OF derision and contempt grR-
tuitously heaped upon him by migrate
full man In all countries and In all
ages. He has proved himself the
Nemesis OF GAe webworm.
While the agricultural college exl
perts are seeking some method OF ex-
termination or at least holding in
check the destroyers OF the sugar beet,
the pestiferous webworm, G. F, 0s-
born. field superintendent OF the Great
Western Sugar company in the Well
ington district. tells OF the work OF a
large flock OF blackblrds which seema
to sound the death knell OF the beet
pest.
One day last week about ten acres
of an eighty-acre farm OF beets be-
longing 70 C. o. Culver. south of Well,
lngton, was attacked by vast horde
OF webworms. II is well known that
II left unchecked they win completely
destroy a field of beets in from a
week TO ten days.
MIR. Culver was watching the speedy
destruction OF his crop with no chance
Of heading 1t on. Early Sunday morn
ing the heavens we're darkened by the
flight OF a vast flock OF blackhirds
which circled around couple OF times
and settled down ON the field where
the webworms were enjoying the first
banquet OF their short young lives.
The tale is almost told. The black
birds remained industriously at work
all that day and return to the feast
the next day with Just as ravenous ap
petites for the succulent webworms Al
on the previous day. In forty -eight
hours the field was cleaned OF worms
and now the beets are growing vigor
ously.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
SISTERS TRICK
But IL Al Came Out Right.

How q sister played q trick that
brought rosy health to > coffee fiend
IL an interesting tale:
II was q coffee fsnd--a trembling.
nervous, physical wreck. yet eiingtng
TO the poison that stole away my
strength. ! Knocked nt Postum and
would have none OF II.
One day my sister substituted q
cup Of piping hot Postum for my morn
ing cup Of coffee but did not tell me
what It was. I noticed the richness
3f it and remarked that the coffee
tasted fine but my sister did not tell
me ] was drinking PostHm for fear !
might not take any more.
she kept the secret and kept Civ
ing me Postum instead of coffee until
I grew stronger. more tireisss. got a
better color in my sallow cheeks and
! ciearness 70 my eyes. then she told
me Of the heaith-givtng. nerve
strengthening IIfe-saver she had given
me in place Of my morning coffee.
Prom that time ] became a disciple
of Postum and no words can do Jus.
tlce in telling the good this cereal
drink did me. ] viii not try 70 tell il.
for only after having used II can one
b convinced Of ita merits"
Ten days trial shows Postum's pow
e. 10 rebuild uhat coffee has destroy
ed.
Name given By Postum Co. Battle
Greek, Mich. Read The Road 20
Weliyilie." in pkss.
Postum comes ID two forms:
Regular PostuT-mHst be well boil
ed. lie and zSe packages
instant FostsHH-ts ! soluble pow
der. 4 tsaspoonful dIssOlves quickly
IN : cup 81 hot water and. with cream
and sugar. makes = delicious beverage
instantly. zoe and Zoe tins.
The cost per cup Of both kinda 4
about the same.
There's a Reason" for Postum.
sold b CrcesEz
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
Record Of the lnuuIsItIon.

One hundred years ago Ferdinand
VII restored the Inquisition in Spain.
The inquisition was designed to punish
heresy and spiritual offenses and had
been established for centuries in vari-
Gus countries Of Europe. In Spain the
sentences OF the inquisitorial courts
were carried out with untold cruelties,
the burning OF the victims at the stake
being one OF the commonest forms OF
punishment. One of Napo1eon's first
acts after he had conquered Spain was
to abolish the inquisitlon. After its
restoration by Ferdinand VII II con.
tinued to exist but six years, being
finally abolished by the cortes In 1920.
Historians have reckoned that more
than thirty thousand persons were pnt
to death and nearly three hundred
thousand otherwise punished during
the 236 years that the inqaisition exist.
ed in Spain.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
HONESTY IN THE FAR NORTH
serupulous Regards Of the Rights Of
Property Carried to a Really Re-
markable Degree.

An interesting example Of painstak-
ing honesty in the distant North is
given in "A Summer and Winter on
Hudson's Bay" by Mr.. c. K. Leith and
Mr.. A. T. Leith. When the authors
geological expedition was wrecked In
a terrific storm at Whale river. nearly
a hundred miles from the nearest
source of food supply, It was necessary
for them to abandon a large part OF
their outfit. Nearly fifteen months
later they received a letter from the
Hudson's Bay house in London, an
nouncing that case Of goods for them
had been forwarded by freight, and In
closing a bill for three shillings and
sixpence.
In due time they got the box packed
exactly as they had left It after the
wreck Besides some very valuable
specimens, 1t contained two water
soaked cameras. some dip needles,
compasses. geological hammers. maps
and geological reports. pencils, one
glass bottle of drawing Ink. and 30
forth. This was the itinerary Of the
box.
Propped on poles to escape the raw
ages OF foxes, 1t had rez.ained until
the following winter, when Eskimos,
passing on their winter hunt. took the
box along on toboggan and returned
with II in the spring TO the post at
Great Whale river When Hudson's
bay opened in the summer, the box
went out ON the posts sailboat on the
annual trip to the central supply de-
ment of the Hudson's Bay company on
Charlton island, some four hundred
miles distant. On the arrival Of the
Hudson's Bay company's steamer Dis
covery from London. the box was put
on board. and carried to London. II
reached Mr.. Leith in Madison. Wis.
in January, 1911. after travelling 1906
miles in at least Ave different kinds o.
conveyances. at a cost OF S1.20.
On another occasion, pocketbool
containing 30 cents was dropped on {
portage. picked up, carried 200 miles
and returned. Where else. asks Mr.
Leith, would such thing be possible
Youths Companion.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
LOCKED AMID 1925 MELONS
Quite . Few Are Len When Young
Negro Boy In Freight Car
Reaches New Yeri.

New YoEk.-Literatur and art
record many exquisite versions Of
shat heaven may be like. but realism
stepped IN At Jersey City and offered
this.
A small coIored boy locked IN with
& carload Of wateTmeionst GurDrfs-
IngIy enough, when a Baltimore q
Ohio freight train pulled into Jersey
City and Fred Mitchell. thirteen. the
coIored boy referred 10. was found.
there were of the 1925 melons
hipped In the car quite a few left
Fred. who thinks the trip lasted
fully three days. doesn't remember
how be came to get in the car. but
there he was when somebody at VII.
ningtOn n G.. locked the door. His
father. Wesley Mitchell. OF Whining
aon has been uotified.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25

Mrs. Philip Martlneau. having 70.
turned from tho United States 70 Eng.
land. haH much 20 tell Of the Interest
the Americans take in gardening Of
lats years. She praises very highly
the custom at Portland, Ore. % giving
away . hundred roses 70 the people
each year % beautify the fronts Of
their houses.
III IL ; magnificent Idea. she said
and the result admirably repaya the
outlay. Other cities and towns should
copy the idea"
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25

A Bloomfield woman looked across
her lawn 10 where paaaurs-by were
breaking on the blOuaomlng twigs Of
her fayorite ounce tree.
I'VE might as well cnt che trec
down as let II stand for people 10 de-
atroy." said she.
Haif an hour later the tree lay ON
the ground beside = little Ratchet
while around behind ihe house the
small boy of the family was getting a
switching with one OF the branches.
This teaches us that we should be-
sure Of our audience before we employ
hypsFboie in our speech. Newark
News.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25

Prof. Edward A. Ross aaye that
there are about 100000 women en-
gagged in gainful occupations IN the
United States. and that the number Ia
increasing much more rapidly than
the general population. The factory
has taken everything out Of the home,
he aayn. except tho preparing Of food
and the rearing OF children About
onethlrd os chs single women Of the
country between fifteen and twenty
ave are engaged In occupations out
side 90 their homes. and In the city
so per cent. no that nearly half the
women In the country are At work. but
between twenty-five and thlrty'five
only one.fifth of the number are a.
work outside the homes, most OF them
being married.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
The omeIette SOuffle.

There is a vast distinction between
distribution for the sake of increasing
the circulation figures and distribution
for the sake of increasing the number
of advertising responses.
There is a difference between a cir
culation which strikes the same reader
several times In the same day and the
circulation which does not repeat the
individual There Is a difference be-
tween circulation which is concen-
trated into an area from which every
reader can be expected to come to
your establishment, II you can Interest
him, and a circulation that spreads
over half dozen states and shows it's
greatest volume in territory SO far
from your establishment that you can't
get buyer out of ten thousand read
ers.
You've got to weigh and measure all
these things when you weigh and
measure circulation figures. 1t isn't
tho number of copies printed, but the
nulaEer of copies eoId-not the num-
Der of papers distributed, but the
number of papers distributed I'm re-
sponsiVe territory-not the number Of
readers reached but the number of
readers who have the price to buy
what you want to sell-that determine
the value of circulation to you.
You can take single egg and whip
It into an omelette souffle which
seems to be whole plateful, but the
extra bulk is Just hot air and sugar
the change in form has not increased
the amount of egg substance and It's
the substance in circulation, just as in
the nutrition in the egg, that counts.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
lCopyrignt.)
Some Don'tS When You Do Ad-
veFtiSe.

The price of the gun never hits the
bulls eye,
And the bang seldom rattles the
bells.
It's the hand on the trigger that cuts
the real figure.
The aims what amounts-that's what
makes record counts
Are you hitting or Just wasting
shells?
Don't forget that the man who writes
your copy is the man who aims your
policy.
When you stop to reflect what your
space costs and that the wrong talk
is just nolse-bana without blff-you
must see the necessity and sanity Of
putting the right man behind the gun.
Don't tolerate an ambition on your
adman's part to indulge in lurking
desire to be literary light.
People read his advertising to dis
cover what your buyers have just
brought in from the market and what
you are asking for 20. N. t." They
buy the newspaper for information
and recreation and are satisfied with
the degree of poetry and persihage
dished up in its reading columns.
Don't exagperate. Poetic licenses
are not valid In business prose. The
American people don't want to be
humbugged and the merchant who fig
ures upon too many fools finds him
self looking into q mirror, usually
about a half hour after the sheriff has
come to look over the premises.
Don't Initiate. Advertising is 9
special measure garment. Businesses
are not built in ready-made sizes. Copy
which fitS somebody else's selling
plans won't At your store without sag
ging at the chest or riding up at the
collar. Duplicated argument and du
plicated results are not twins. Your
policy OF publicity must be specially
measured from your policy of mer
chandising.
Don't put your advertising In charge
Of an amateur. Let somebody else
stand the expense OF his educationa
blunders. Remember you are making
plea before the bar of public conf
dence. Your adwriter is an advocate
Like bad lawyer, he can lose goo,
case by not making the most Of tn
facts at hand.
Don't get the "sales" habit. Sales
are stimulants. When held too oftel
their effect is weakening. The mel
chant who continually yells bargain
is like the old hen who was Away
crying fox" When the real articl
did come along none OF her chick
believed Il.
Don't use fine print Make It cas-
for the reader to find out about you
business. There are ten million pair
Of eyeglasses worn in America, an
every owner Of them buys something
And Don't start unless you mean I
stick. The patron saint Of the su,
cessful advertiser hates > gutter.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25

and the chatter of tradesmen and
come In five minutes 10 a canal side.
ineffably remote. At Zaandam the pill
grims TO the hut Of Peter the Great
which has collapsed under the votiye
offerings of royalty-have not trou.
BLEED the rush-fringed waters. Water
has nodded the character Of the
Dutchman. II was long his tyrant and
Is still. In some sort. his enemy. He
has tanned IL and made IL his servant,
and lives beside it-having taken all
thrifty precautions--in peace. And
what is servant TO the Dutchman may
be to EngIishman a guide and a friend.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
The Mistake of the Big Steak.

Watch out for waste in circulation.
Find out where your story Is going to
be read. Don't pay for planting the
seed Of publicity i'm a spot where you
are not going to harvest the results.
The manufacturer Of soap who has
his goods on sale from Oskaloosa 70
Timbuctoo doesn't care how widely 9
newspaper circulation is scattered.
Whoever reads about his product is
near to some store Or other where Il
Is sold-but you have just one store.
Buying advertising circulation is
very much like ordering a steak--if
the walter brings you a porterhonse
twice as big as your digestion can
handle, you've paid twice as much a.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25

.You don't kn0w how ! worry about
my husband. said tho tired looking
woman as she leaned on h7T broom
for D moment.
why. there's nothing 20 wOrrY
about answered the Heighbor. "lla'a
sitting 10 n chair on ths back porch.
fast asleep"
Yes. Hut sometime when I'm not
there 10 look after him ha'a soin@ 20
fall out OF that chair and hurt him
self. Washington Star.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
Guard Against Eye strain.

The eye responds to the slightest
physical force in the world. that Is.
light waves which are hundreds Of mil
lions of times more infinitesimal than
sound waves. The eyes are the hard
est worked Of all organs, and the safe
ty and existence Of human lives fire.
quently depend on their accurate work.
ing. The harmful results Of eye
strain, never wholly absent through.
out life. may begin very early in child.
hood, even in the second year.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25

The late King Edward would not al
low two knives to lie ON the table be-
fore him. and his hostesses had TO &C.
quaint themselves with all his little
failIngs. He also regarded Tuesday
as his fateful day, as he was born.
baptized. married and succeeded TO
the throne on that day. The serious
operation which postponed bis coro
nation also was performed on q Tues.
day.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
Radlum and Cancer.

The report Of the Radium Institute
Of London for 1918 shows that SCI
cases OF cancer were treated. The In
stitute refuses 10 treat any case upon
which It Is possible to perform an cp-
sration- OF the sol cases 50 are de-
Icribed as apparently cured" and -s3
Is improved Il Il impossible to state
definitely that q cancer has been
-cured" until several years have
elapsed without recurrence. Accord
ing to Dr.. A. z. H. Pinch. the medical
superintendent. the most gratifying
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
Maxim Room.

"Come on, BILL" whispered the old
burglar in disgust TITS no use vast
ing time here"
Don't you think those lovers will
get off the steps soon?" queried the
new burglar.
mo. just heard him say that
was the last kiss. They'll be an hour
yet"
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25

Mayor Mitchell Of New Yorh said 90
. foolish suggestion for winning ub
ater over 20 home rule;
"Thla remedy remlnda mo Of th@
woman who looked up from tb@
womAn'a page and Haldi
John, /, tells you hers that Hiiea0
onions scattered about the house via
absorb the smell ot fresh paint
That's rlKht, guess. Joha an
Awered 'neeapitation. too, viii cure -
cold In the head
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
For Good Cause.

A man allowed himself to get very
much excited about a letter he had
written to the editor Of a newspaper.
He told friend that he intended to
lick the editor.
"Why?"
well, the other day sent him a
letter on public affairs, which l signed
'Honestas.'"
Didn't he print it?"
Sure, he printed It; but what did
he do but add an e. to the signature!
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
results" have been had in it's effect
upon uterine carcinoma


A woman went into book store 70
purchase d certain reference book.
She wanted = copy of an edition
having an appendix 70 Il. and said so
to the salesgirI The latter. after look.
ing over The shelves for a moment or
two. held up q copy Of the book 10 an
other clerk Say. Name. have we got
sEis here book with an appendicitis 10
ia~
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
rraes cause d Earthauake.

The recent earthquake In Sicily.
which was accompanied by an erup-
tion OF Mount Etns. Is thought by an
Italian scientist 20 have been caused
By an underground infiItration Of sea
water into the hot zone underlying the
volcano
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
Va. NarilY.

Apropos OF taxes easy to collect and
taxea hard TO collect, Senator Henry
Cabot Lodge said al a tea In Cam.
bridge:
Lots Of men poBsesH untold wealth
today, thanks TO the income tax"
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25

mrough neglect or
overwork ] get run
down and my appe-
tite is poor and I
have that weak, Ian
guild, always tired
feeling, ! get q bot
tie Of Lydia e. Pink
hams Vegetable
Compound, and it
builds me up, gives
me strength, and re-
stores Vno x0 Y1awfof,&
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25

Dobbs-N0. sir, I've never yet felt
the craving for liquor.
Nobba- You're a mighty lucky man.
How do you account for III
Dobba-~W hy,I always take a drink
when / want one.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-25
The New Freedom,

The duchess of Marlborough, who
has contributed s2,000,O00 to the suf-
frage cause in England, was talking
about the new freedom of women at
q reception at Marble house, her
mothers Newport residence,
mo home" the duchess said, with
smile-"no home is truly modern I'm.
less it has two latchkeys."