The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1914-12-19

en- nowadays until fns welfare work
among The sales people greatly re-
Beves the strain Of steady SELLING. ana
Ia big force o. temporary help make
things easier
Early Christmas shopping isnot
urged by us as philanthropy so
much as y Is urged as q practical
business hint.
The woman who reaches the store
at 8 a.. m. Is the n who trots home
at noon with her arms full OF bar.
gains and her temper intact.
MANY lines OF goods cannot be dup.
Heated right before Christmas, and
the last minute shopper has a limited
stock to choose from. There are also
very few really desirable goods mark.
ed down at the last minute. The quail.
Iity may be there, but the articles are
paved over and soiled. The early bird
catches the bargain.
Women are getting to understand
this more and more. In a few years
l believe night shopping will be con
fined almost entirely to those who
are themselves employed until 6
o'clock"
The Complaint Of TITLE.
That the last minute shopper is
still abroad in the land. however. is
proven by the wall of Tillie earns.
Tillie works at the neckwear coun.
ter of Whatchercallems. You've often
bought guimpes and things of Title.
She's a good sort; obliging, intelli,
gent and a non-gumchewer.
Tillie shifted from one tired foot
to the other when I asked her about
the Christmas situation. She says
I'm right about that thoughtlessness.
at amt that they don't care; it's
that they don't think" said she. Here
is a sample Of how women make trou.
BILE for you when it isn't necessary.
"a customer who had Just moved
into a new apartment gave me her
old address out Of habit. When the
things were not delivered she came
to the store and bawled me out for
fair. was ready to cry anyhow
from nervousness and footachc, and
she was the last straw.
ut took nc fifteen minutes to hunt
her purchase out in my book. When
l showed her the address she had Civ.
en-, she apologized profusely. But in
the meantime the delivery department
and 1 had both been raked owe the
Goals and o lot of time wasted. II
women would only think
another thing hat wastes Il
time and tries u souls is the WON.
an who looks at a garment or other
article, likes it. but isn't quite sure
if she could do better at another
store.
so she orders it sent homo c. o.
D. She finds something she prefers
elsewhere, and u parcel is return.
ed. Customers have no idea how much
time, labor, expense and disappoint.
ment this causes.
1.-THE time, labor and expense falls
on the delivery department. The dis
appointment belongs to us. we have
the sale subtracted from our books
and get a call down, although we do
our best to suit the customer.
Women look upon saleswomcn as
a part OF the store fixtures. They
simply don't think what their hard.
ness to please and their changeable-
ness of mind means to us girls. I'm
sure II they thought a little, things
would be easier.
They are thoughtless, too, in max.
ing amusement places of the shops,
on matinee days. Along about five
o'clock the store is packed with wom-
en- who just run in after the show to
use up the time until the dinner hour.
They generally have appointments
around six. SO they run in, turn owe
the goods. price things, ask questions,
fill up the aisles-and then nit out
again to keep their engagement with
husband or friend Jack! It's simply
that they don't think how much both
er it causes when the Christmas rush
is on"