Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-01-12

fornia, and incidentally the erection
of the greatest building in the world
devoted exclusively 10 newspaper
purposes. an enormous edition Of the
tenth anniversary number of The
Los Angeles Examiner has been eN-
hausted Immediately upon publica-
ton.
It is replete with valuable informa
ton and is deliberately illustrated, a
remarkable example of newspaper
art and enterprise. II eXemplifles
the splendid optimism Of the Golden
West and the spirit OF achievement
which has made this great newspaper
of the Great Southwest.
Only ten years old. The Los An
geles Examiner now ranks second in
the United States in the volume OF
advertising published, and several
times has made the largest advertis-
ing gains of any newspaper in the
country. Its growth in circulation
also has been phenomenal.
Seven Full Color Pages.
III TINS itull dIlillNtl Sol
printed in mid week, there are 112
pages, containing no less than 1897
separate advertisements, occupying
6,67l inches of space, a total Of
1885 columns. testifying both to
the prosperity of Los Angeles and
the popularity of The Examiner as
an advertising medium.
Seven beautiful front pages in full
rolor eXemplify the character of the
contents of as many special sec
tons of from twelve to twenty four
pages EACH Other pictorial features
include five double pages, showing
severally the exterior of the new EX
Rminer Building, it's interior segre-
cation into departments, the fine
harbor of Los Angeles, the great
Aqueduct just finished by the city,
and the Panama Canal, the compile
ton of which is of such great COM
mercial importance to the South
west. Besides there are many page
wide halftone illustrations.
Over 1850 Inches of Pictures.
The halftones, not including the
many that adorn artistic advertise
ments, take up 1850 inches, or 20S
columns of space. The remainder of
the edition is given to news of the
day and mainly to special articles,
lures of well-known persons.
A section Of twenty-f four pages de-
scribes The Examiner Building, one
of the newest and greatest marvels
of wonderful city. The real estate
deal, a part of which va, the pay
ment of more than a million dollars
by William Randolph Hearst for the
ground upon which the building now
stands, created sensation at the
time it was made, involving as it did
the opening of Broadway. the prin-
cipal retail thoroughfare, to the
south. and the extension of the
downtown business section in that
direction.
Mr.. Hearst's Instructions to the
architects were to provide plans for
building suitable intellectually to
Southern California, it's climate and
traditions, and also fitting the most
modern of newspaper requirements.
In both respects success has been
achieved.
Building Is Ideal.
Singing Architecture" is the
graceful phrase suggested by this
building to Charles F. Lummis, the
noted author and an authority upon
the history of the Southwest. Elk
perts declare 1t perfect from an en-
gineerinS standpoint. And newspa-
per men describe ii as the realization
of their dreams.
This, the greatest of newspaper
buildings is 1923 feet in length, ia
feet wide and 125 feet high. The floor
area is 102,272 square feet Archi-
tecturally it slavishly follows no set
type, but has an individuality of its
own, which popularity may be COM
pared to the mission style. but more
accurately may be said to resemble
the best of the Spanish Renaissance
The equipment is the best that
money could buy, steel supplanting
wood, even as furniture, wherever
practicable. Approximately half a
million dollars was spent in the
pressroom, which is as long as a city
block. Huge presses with a capacity
of $4,000 twenty four page papers
an hour have been installed to print
the big editions of the daily and Sun
dag Examiner.
Shows Country's Prosperity.
Particular attention has been Civ
en- TO the health and comfort of The
Examiners army of employees, the
lighting and ventilation being ideal
Shower baths and other unusual con
Veniences are provided.
While a million population for Los
Angeles in 1920 is the keynote Of the
promotion features of this specia
edition, it sets forth not only the
progress and prosperity of the larg-
est city on the Pacific Coast, but pre-
sents the advantages and achieve.
ments of every other section OF wha
is known as Southern California
Complete and elaborate reports L
The Examiner show that, in the fac,
of discouraging financial conditions
throughout the country, the last yea
has been notable in every town ant
county of Southern California 70
advancement of every kind.
The commercial products of TIL
eight southernmost countries las
year, according to The Examiner
figures reached total value O
t26S,22S,00O
Best of Roads.
one indication mentioned of thi
prosperity is the fact that there ar
$4,000 automobiles in Southern Cal
ifornis, and there is not a day in tn
year when they can not be used 10
pleasure rides over the best syster
of roads i'm the West. Los Angelo
County itself contains more mile
of good roads than any other count
in the United States. The city q
Los Angeles spent nearly $4,000, 90
last year on street and boulevard i'm
provements.
The Examiner declares that To