The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1914-09-25
MOST BEAUTIFUL DISPLAY OF
LATEST STYLES DECREED BY
DAME FASHION,.
ORCHESTRA FURNISHED MUSIC
Souvenirs Distributed to Hundreds Of
Ladies Who Thronged the Store to
See Home and Stocks of Great De-
partment Store of Wootens.
FRIDAYS Daily.)

revealed 10 the pubic all that is lat
est in the world of style. Pottet
plants, ferns and brown autumn
leaves, artistically scattered through
out the whole building, made thu
store a sight that would have chal
lenged comparison with that of JOIN
Wanamaker in New York. To add t.
the pleasure of the guests during the
day, Pelletieri's orchestra, of Nash
vile, dispensed sweet strains of mu
sic from bower of palms and fern!
on the mezzanine floor.
Never has this popular firm been IL
so commodious quarters. never has
its opening, either spring or fall
been on the scale that it was today
Everywhere throughout the store
there was gathered from the foul
quarters of the earth a collection OF
goods that were Joy to the eye Of
the fashion lover Paris sent hel
silks and stylish hats, Germany her
laces and trimmings, Africa her os
trich plumes, the mills of the East
their contribution of dress goods and
other clothing, in fact, there was
hardly a country upon the face OF
the globe that did not do it's part and
send some bit to make the store a yer.
liable paradise.
The show windows were the last
word in artistic creation. Not too
much to appear crowded, filled with
the latest styles that milady will wear
this year and the fashions that will
be in vogue for her mate this fall,
they were exceedingly handsome.
Never has there been seen in this
city work that bespoke more artistic
taste than the creations that were on
display in the large windows.
In the ladies' department, there
were spread before the admiring gaze
of hundreds of women the styles that
Dame Fashion has decreed shall be
worn this season. With Madame
Custer, the accomplished modiste in
charge, they saw everything that the
fashion centers of the world have
sent forth their mandate to be worn
this fall. There were many fancy
dresses TERED and with ruffled skirts,
which will be very fashionable.
There were the basque effects which
will be the prevailing type for fall
and winter, in both extreme and mod
flied form. Something less daring
than these were the semifit styles in
suits, dresses and coats. Quite one
of the handsomest effects shown was
the silhouette, which is distinctly diff
ferent from the basque 1t follows
straight instead of curved lines. The
long tunic inparts fullness, and was
on exhibition in plated, circular, and
shirred effects. The coats were of
two distinct styles, long and short.
AS to the colors that will be worn
this season, black predominates
Grays are strong, while moleskins
and silver tones are those most in ia.
vor. A new claret shade with under
tone of mulberry is new. The tenden-
cy is for rich, sombre hues in all ma
terials, but touches of bright tones
are quite permissible.
Never has there been seen here
more beautiful display of hats than
there is in the hat department.
There was everything that even the
most fastidious lady could desire.
Surely there is no excuse for any
lady going elsewhere to get anything
in this line this year. There was a
veritable riot of hats of every shape,
size, color and beautiful-only the
vocabulary of women could describe
them. There were small ones, large
ones, high and low, of every descrip-
ton and of every color of the rain
bow. They were trimmed with the
ostrich plumes of California, with
large bands and panaches, with me-
tallic flowers, foliage and fruit
Surely a more beautiful, a more
or more successful display
of fall styles has never been shown by
any store in this city. Most of all the
credit is due to John T. Wooten, who
spent a month in the Eastern mar
kets searching for all that was beau
tiful for the women of Maury and
counties. That he got
the best that they have to offer was
by the large and diversi-
fed stocks that he brought back and
now has on display in his store