Perrysburg journal. (Perrysburg, Wood Co., O. [Ohio]) 186?-1965, 1914-03-13
THE truth IN
ADVERTISING
Read Every Advertisement
Carefully Because 1t Was
Written for Your Benefit.
Toledo Affords the Sick an
Opportunity to Get Well

The merchant knows that by adver-
tising he will reach a greater number
of people, sell more goods, turn over
his stock more often and have
fresher stock thereby, always having
the latest and best for sale, and, on
account of his large volume of busi-
ness, can sell on a smaller margin,
and, in the end, his aggregate profits
are more.
The customer is saved time and
money by reading the advertisement,
because he knows just where to go
for certain things and often the cost
of same and is not disappointed in
the quality of goods, as all goods
must be as advertised.
Advertisements generally state the
truth, so, in buying an advertised ar
ticle, you are sure of getting just
what you pay for; this is true in all
lines today.
The physician who advertises is
generally man of ability and can
do the thing he advertises to do, or
he would not be in business long.
DR.. Hunt, of 320 Superior Street,
Toledo, Ohio, is one of the best known
advertisers in the state, and he says,
81 have advertised my speciality for
years, because it extends my practice
over several states, patients often
coming hundreds of miles to consult
me, and by this method l come in
contact with all classes of the worst
chronic diseases every day and have
an opportunity to study all the diff
ferent phases of disease; this in itself
is liberal education to any doctor,
and we'll worth the cost to me; not
only that, but it lets the people know
where they can be cured by one who
has passed the experimental stage
and is prepared to give results; | can
also affordto give my services for
less, because / treat so many more; {;
fair dealing has always been my
motto and ] prefer to pay the news
papers for a straight, legitimate ad-
vertisement than split my fees with
some other doctor for sending me
cases.
"Only last week a certain sani-
tarium offered me twenty-five dollars
apiece for every patient | would send
them, and have this offer in writing
and no doubt ten thousand other doc
tors received the same offer at the
same time.
"When | advertise to cure vari-
| rocele or hydrocele in one treatment,
l have to do it. My records show /
do, and when patient pays me
twenty five or fifty dollars do not
have to give one-half to some other
doctor.
81 have a large, we'll equipped in
stitution for the treatment of rheum-
atism, skin diseases, blood disorders
and all forms of old chronic diseases
that will not yield to the ordinary
method of treatment, and it is only
fair that / let the people know it, Sc
they will not waste time and money
on patent medicine and quack doc
tors, which often do more harm than
good.
81 often cure piles and other rectal
troubles in one treatment, cases that
were given up by others and told q
surgical operation was the only thing
to do.
"My patients are glad I advertise
these facts, for it has often saved
them time and suffering in hospital
/ am glad I advertise, because it en-
ables me to send the glad message
to more people who had almost giver
up hope. Adv.