The Madisonian. (Richmond, Ky.) 1913-1914, 1914-02-10

Cincinnati Automobile Trade Asso-
citation.
The design for the Auto Show poster
was drawn by Mrs. Raymond Hendriek-
son, wife of the president of the Gin
cinnati Automobile Trade Association
IA modern Juno dominating the mo-
tor car.
The poster has taken like wild fire,
and is considered most decidedly
clever effort for an amateur in success
fully stealing the thunder of the pro-
fessional advertising poster artists.
The first annual show of the Gin
cinnati Automobile Trade Associa ton
will be the first auto show ever held in
fireproof building, and when one ap-
proaches the corner of Fourth and
Vine streets they are awed by the
magnificent Union Central Life Insur-
ance building, with it's first four
floors, stones of white marble, and the
balance of the exterior of white ivory
malt terra Gotta, relieved with bits of
blue and yellow up to the pyramidal
roof, which is paneled in gold-glazed
tile, which can be seen fer many miles
by the reflection of light on gold tile
Approaching the main entrance,
which is on the level with Fourth
street, you will note the ornamental
lamps, hand forged, of remarkable de-
sign, showing true craftsmanship. On
passing through the bronze door at the
main entrance the spacious hall
traverses the entire length of the
building. One is enchanted with
he grandeur of the decoration,
golden ceiling, hand-carved i'm
ported Spanish marble columns and
wainscoting, and the bronze elevator
frames and doors. There are twelve
elevators se,f-oontained in freproof
partitions and wire glass door in two
batteries, facing each other Every
modern automatic safety device has
been placed on every car. The express
service is now operated with speed of
700 feet per minute, which is the only
one outside of New York City. Tt
capacity of service is unequaled in 9ii :
cinnati, with cars running every dc u
and night.
Just beyond the elevator is the stair
way which leads to the Chamber of
Commerce: This stairway is all hand.
carved imported marble, highly deco
rated, and is conceded to be the finest
stairway in America
At home from February to IA and
on the ground floor, at that. in this
magnificent skyscraper the Cincinnati
Automobile Trade Association are go
ing to make motor car buying not the
guess work that it was in the past.
With so many good cars exhibited of
various types and prices the visitor to
each of its brilliantly Illuminated and
esthetically decorated halls can not
fail to find a motor vehicle suitable to
his purse and ideas of taste or style
and all other requisites in the wonder
full display.
Entertainment will be a FREEDOM
inant feature of the show Two or
chestras furnishing music, one I'D
each floor, Lou Ballman, chairman =
the Committee on Music, selecting the
well and fayorably-known Hofer's Or
chestra. Two concerts daily is the
program, or a total of twenty-eight
high-class concerts during the week,
with continuous auto show from 10
a. m until 1920 p. m.
Robert C.. Crowthers, chairman of
the Committee on Decorations for the
Union Central building, February 7th
to 14th, under the auspices of the Gin
cinnati Automobile Trade Association,
has awarded the contract for decora-
lions to George Fern. Mr.. Fern is a
Cincinnati decorator, who has done
some wonderful work 1t was he who
created the beautiful scenes in the re-
cent holiday ball in the Hotel Sinton.
This piece of decoration was probably
the finest ever seen in Cincinnati Mr..
Fern is an artist. He has conceived
plan to turn the vast ground floor
and basement of the Union Central
building into beautiful southern
garden for the week. of the Auto Show.
The rows of white pillars in the build
ing will be utilized to support a mass
of trellis work, which will be covered
with growing southern vines and flow
eIs These will be Illuminated by thou
sands of miniature colored lights. The
large windows of the building will not
be covered, and the building win pre-
sent beautiful appearance, from the
outside as well as the inside, both day
and night. Both floors will be deco
rated alike and no distinction will be
made in the class of exhibits on either
door.