The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1914-04-09
NEW HOME FOR =
ELLIS { HALL
BIG DEPARTMENT STORE WILL
OCCUPY NEW WoLD-HALL
BUILDING
BUILDING TO Be TWO STORIES 5OI15O
The Department Store Will be the Last
Word in Modern Merchandising
Will be Ready September st.

On the first day of next September
the Ellis Il Hall Department Store VIII
have a new home, occupying the
double brick structure to be built by
Philo Hall and A. NJ. Void just south
of the Press office. This announce,
ment, which was made this week, will
be something of a surprise, as the
firm now occupies the largest and one
of the best business blocks in the city.
However, the rapid increase in bust
ness necessitates more room, and the
firm also desires to have a store that
is thoroughly modern and up-to-date to
the smallest detail. The store will be
the last word in modern merchandise
ing, the largest and best of it's kind in
eastern South Dakota, and one that
Brookings people can take pride in.
Messrs. Ellis and Hall have implicit
confidence in the future of this city
and are demonstrating this confidence
by putting in a department store that
would do credit to cities several times
the size of Brookings.
The building will be fifty feet wide
and one hundred and fifty feet deep,
two stories and full basement. The
department store will occupy the en-
tire first floor and the basement. This
xr;l1 c;uo fLnno onfioo11v ton fhnIIG.
and feet of sales floor, just about
double what they have in their pres
ent location. The building will be of
pressed brick, with reinforced concrete
construction throughout, and will be
lighted by electricity and heated by
steam from the city plant. The Sec
ond story will run back but fifty feet
and by means of sky lights and the
big windows in front on the ,nain floor
of the store will be splendidly lighted,
prism glass being used. A patent ven
tilating system will insure plenty of
fresh air at all times.
The store will have two entrances,
with an entrance at the center to the
second floor and the basement. This
will give two splendid display win
dows.
The dry goods department will oc-
cupy the south half of the building to
a depth of 100 feet, giving it nearly
twice the space it occupies in the pres
ent quarters. The fixtures will be of
the most modern type, the highest
shelves being low enough so that a
clerk can reach them from the floor.
In the rear of the dry goods depart
ment will be ladies rest room and
lavatory.
The mems clothing and shoe depart
ment will occupy the north half of the
room to a depth of sixty feet. Here,
too, the fixtures will be the most mod
ern, with specially designed glass
cases for the clothing. A feature of
the shoe department will be a shining
parlor which will cater especially to
the ladies' trade.
In the rear Of the clothing and shoe
departments will be a room, 25x4O, en-
closed with ground glass panels. which
will contain the cloak and suit and the
corset and glove departments.
At the end of the main floor will be
a balcony, 15x5O, where a tailor, shoe
maker and lady tailor will be located.
Under the balcony will be the en-
trance to the grocery department,
which will be separated from the main
floor. This department will be 30x50,
with an entrance on the north side. A
cement walk will be built from this
entrance north to the walk on Fifth
street. The back end of the lots be-
tween the building and Fifth street
will be cleared and used as a private
hitching place for farmer patrons.
In the real of the grocery depart
ment will be a warehouse, 20x5O,
where the eggs and other produce will
be handled, and from which goods will
be received and distributed.
The notion department will be in
the basement, where it is located in
all big department stores. 1t will be
in the front end and will occupy a
room, 4Ox5O, which will enable the
store to carry an unusually large stock
of small goods. In the rear of the
notion department will be a store room
and root cellar.
The department store will have the
most modern fixtures throughout and
will have desirable features found only
in the largest stores. Among these