South Bend news-times. (South Bend, Ind.) 1913-1938, 1914-03-20
ADS FORGOTTEN
FOR WAR TALKS
At AID BANQUET
"SOuth Bend Night" Feature of
Big Gathering = Several
Prominent Men Praise Viii
sons Peace Policy.

Strong endorsement of the methods
being employed by Pres. Wilson in
handling the Mexican situation. by
both Barrett O'Hara, Lieutenant gov
ernor Of Illinois. and William Perry
Rogers. dean of the Cincinnati Law
school. and the hearty approval Of
the policy by the assent led Ad-Sell
league members. we're among the big
features OF the evenings program at
the league banquet at the Oliver no
tel Thursday night, when South Bend
members had charge OF the affair and
the occasion was KnC wn as south
Bend Night.
Addresses We're made by O'Hara.
Rogers Charles w. Hoyt, advertising
man from New York city a short talk
by Lieut. Gov. McAlvey of Nebraska,
as we'll as a number of brief speeches
or "sympOsiums of wit" led by +. l..
Potter and in which John Mobile, John
F. DeHaven, William Dunkle and
Frank Herring took part.
O'Hara, formerly a near neighbor,
having been born and reared at ST.
Joseph. Mich, was the principal
speaker of the evening and talked on
the subject Signs of the Times" He
declared that the days of war are
passing. Because of the activities of
men who are making "a scientific study
of the great national and internaton-
al problems, these great matters are
being solved without the loss of life
and bloodshed," he declared.
Is Brothers Keeper.
This is an age in which man is be-
coming interested in the welfare OF
his fellOwmen. 1t is a great age of
spiritual revival The days of mate
rialism are long past and a large
credit must be given to the cOnServa-
tive advertising man for bringing
about the vast changes" he con-
tinued. He said that publicity is es-
sential to instill the people with the
proper spirit as all laws are enacted
for the interests of the public.
Mr.. O'Hara, champion Of the low
wage investigation recently made in
Chicago, declared that the small wages
received by women were only indi-
rectly instrumental IN bringing about
their downfall. at is the fault OF
the state. and legislation must be et-
fected to correct the evil. The mod
ern philanthropist must be done away
with and the man put In his place
who will truly practice real honest
charity" He said that too many of
the modern philanthrOpistS were hyp-
rOcriteS who gave only TO advertise.
Briefly he commended the action of
employers
plOyes more money and said that such
action was true ma"'iness.
Hoyt was the speaker of the
evening, talking on the subject, "Ad-
vertising and Selling Efficiency. lie
traced the transfer of an article from
the manufacturer to the consumer,
briefly describing each essential step
and laying emphasis on the advertis-
ing and selling features. He said that
all big businesses have been made by
advertising The success of any big
enterprise is entirely in the success OF
the advertising and the advertising
success is entirely due 10 the sales
manager" He showed how the two
departments must work together.
Must Back Up Ads.
He especially pointed out that the
sales manager must work through the
tobber, the wholesale men and the re
taller. down to the consumer. That
an article is judged by the amount
of advertising its manufacturers can
afford TO give il. was the assertion
of Mr.. HOyt He said that a manu-
facturer can not afford TO advertise
extensively unless the article Is what
he represents it to be and that this
is one of the biggest arguments IN
advertising.
William Perry Rogers who talked
on the Government BY Law assert
ed in his speech that the trouble now
pending in Mexico should be settled
in a world court ''It will not be long
before q world court will be establish
ed to which nations will be compelled
TO appear TO settle national and inter
national differences" said he. he
pointed to the success of the court at
The Hague and said that international
legislation should be affected through
a world assembly and that the time
is not far distant when not only a
court but legislative and executive
bodies will no doubt be established TO
settle such grievances.
Shows Wars Cost.
4 dozen wars have been prevented
through settlements made at the court
i'm Holland. he declared. He showed
the enormous cost, both in dollars and
in loss of life to the United states
should il intervene.
The matter would not he settled
permanently even though the United
states should go to war and in the
course of n few years succeed in bring
ing the MeXicans 10 submission, he de-
Clared. He said that the trouble
would continue until some Law of hui
mainly settled il properly.
W X. I.amport officiated as chair
man of the evening although Presi-
dent Trowbridge conducted the session
during tie dinner and up 10 the in
Producing of the speakers of the even
ing. Rev. J. L. Gardiner of st. PsulS
NJ +. church led in the invocation.
ConSidera BILE interest was shown in
the "SympOsiums OF Wit part Of the
program and John Mobile won the
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