The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-03-15
SPRING OPENING TO
BEGIN ON TUESDAY
MERCHANTS ARE UNITED IN THEIR
EFFORT TO MAKE GREAT
SUCCESS.
TO BEAT FALL WEEK
NOTHING SPECTACULAR, AS LAST
FALL. WILL BE DONE, But
SHOW WILL INTEREST
THOUSANDS.
TO BEAT FALL WEEK

The large retail merchants OF
Richmond are planning 10 put their
best foot foremost in the display of
new styles aud fashionable fabrics
for the united spring opening. which
is to begin on Tuesday morning un-
der the auspices of the Retail Mer-
chants association. From all ac-
counts. the finest stocks OF goods,
judged by both quality and smartness,
which have ever been brought by the
merchants of this city will be shown
during the, three days OF the joint
opening.
The united spring opening is some
thing new on the calendar of the re-
tail commercial interests of Rich
mond. II is n direct outgrowth of
the successful fall fashion week en-
gineered in the autumn of 1918 by
the Retail Merchants association
The unqualified success of that effort
on the part of the merchants to pre-
sent their seasonahle goods to the
public in a manner calculated To
arouse more than passing interest
made plain the wisdom of repeating
the affair under different cirsum-
stances in the spring OF the year
No Bizarre Features.
Stripped of all spectacular and BIZ
Zarre features, the united spring
opening will be repetition of fall
fashion week. Few people who
came out into Broad street on the
opening night of that event will for
get the surging crowds Of thousands
who poured into the big shopping
thoroughfare to see the much her
aided display of fail merchandise
arranged by the united efforts of the
merchants.
I'M" ha GtriEinrr fetot nf
the affair was he advanced quality
Of the merchandise shown.
There Will be no. unveiling of the
shop windows on a preconeerted sig
nal. no red light and fireworks and
nothing of spectacular nature to
accompany The opening of the united
spring opening. ON Monday and the
late hours OF Monday night the win
dow artists of the progressive retail
stores will install behind closed
blinds the displays OF spring goods
which they have been designing for
the past week.
Shop Windows to Bloom.
When the busy workers come down
to business on Tuesday morning they
will find the shop windows blooming
in the glory of spring, all signs of
winter withdrawn TO the interior Of
the stores and every effort bent upon
displaying the smartest spring mer-
chandise to be had.
Not a little friendly rivalry has
developed between the window artists
employed by the various retail mer-
chants to design and present the
most attractive display and many
clever results will be expected from
such competition.
The united spring opening has the
solid support Of the retail interests
of the city and the merchants are
entering upon IL with the determine
alton To impress upon the public that
Richmond shops can supply the want
OF every Richmond citizen. whether
humble or extravagant. Strangers
are quick TO comment on the smart
ness of Richmond retail shops and
the merchants plan TO impress this
fact upon the natives in a striking
fashion.
The united spring opening will
continue in force for three days,
Tuesday. Wednesday and Thursday
Many of the merchants have reserved
their finest spring offerings for the
opening of the united show and the
Broad and Main street shops tare
sure to hold things of absorbing in
terest for the most sophisticated.