Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1914-12-19
OTTO EISENLOHR,
6-CENT CIGAR KING,
DIES AFTER ILLNESS
Creator of Famous "Cinco"
Succumbs, Closing Career
of Remarkable Activity in
Tobacco Industry.

|. Otto Eisenlohr. "lsins of the hve-cent
nut street. after brief illness. His
death ended the remarkable career Of
a self-made man. The Cinco cigar. known
in every nook and corner of the United
States. and other countries as well, was
the foundation on which his immense
fortune was built
Many years ago. when he started in
business on q small scale, Mr., Esen-
lohr learned that there was not a Ave
cent cigar on the market to satisfy the
taste of an eXacting smoker.
He Travelled to various tobacco fields
and learned by experiment that certain
blends would give satisfaction equal 10
that OF the ten-cent cigar of that time.
Having struck the combination. he con-
centrated all his energy in making the
cigar a success and, to impress the price
upon the minds of smokers throughout
the country, he called the new cigar the
"Clnco," meaning nve-cents.
The "Cinco" hit the popular fancy like
a storm. Demands for 1t came from all
parts OF the country, and finally young
Eisenlohr found that his small factory
could not begin to meet the demands.
To facilitate shipments and keep apace
with orders he opened factories in many
Pennsylvania towns and his enterprise
gave employment to thousands of men
and girls In the State,
The persevering Eisenlohr realized that
to keep the "CincO" at the head OF the
line 1t was necessary to infuse spirit of
enthusiasm into every employe who was
connected with its manufacture. He
started to offer prizes to the employees
~ M - hpat rpOHnpf zach
month. These prizes were worth while
and had the desired effect. Finally, by
eyacting attention to details in each plant
the cigar attained an efficiency which
seldom deviated from the set standard.
The cigar was backed up with unique
advertising campaigns in which the word
"Cinco' greeted every American from
coast to coast. There was no place too
small or too large to escape 1t.
Mr.. Eisenlohr was prominent in Ger
man social circles and was a member OF
numerous organizations in this city.
His wife was at his bedside In his last
moments.
TAKEN ILL WEEK AGO.
Mr. Eisenlohr was in good health until
a week ago. when he was attacked with
acute diiation OF the heart. His condi-
tion grew gradually worse until the end.
He is survived by a widow, Josephine F,
Eisenlohr: a daughter. Mrs. Harry C.
Vetterlein a sister. Miss Marie Elsen-
lohr and two brothers, Louis II. and
Charles j., who we're associated with him
I'm business.
Mr.. EisenlOhr was born in this city Sc
years ago. lie succeeded his father in
the cigar business in 1874 His brothers
became associated with him In 1880 The
hrm has grown to be the second largest
Of the independent cigar manufacturers
OF the country.
MY Eisenlohr led quiet domestic life
and did much charitable work He had
a pleasing personality and the llnacl OF
making friends. which aided him greatly
In business. He was a member Of the
Union League. the Manufacturers' Club
and the Philadelphia Yacht Club.
The funeral will take place from his
home at II o'clock on Tuesday. At that
hour every one OF the arms factories
viii close as mark OF respect.