Arizona republican., 1914-03-19
 IN NEWSPAPERS
It is Found That It is Un- profitable as Well as h. decent to Lend Columns of Newspapers to Service of Crooks

The Arizona Republican has taken firm stand for only decent adver- Using believing that advertising col umns like the news columns. should be dependable and clean MT. Jason Rogers, publisher of the New York Globe, in recent correspondence with the Arizona Republican, sent the following article, recently prepared by him. It is hoped every reader of the Arizona Republican will carefully ] read it.
 l The necessity of freeing the col umns of daily newspapers from of ] fensive and fraudulent advertising is l just now occupying the attention of ! so many advertising managers and ! is a subject of such general interest | to both newspaper men and adVer- ! tisers that the Editor and Publisher has secured the following interview from Jason Rogers, publisher of the I New York Globe, who has recently returned from trip to the princi- pal cities of the country for the pur- pose of studying newspaper condi- l tionS:
 Newspaper men everywhere are fast realizing it is bad business to lend the use of their columns to l crooks and fakirs to humbug and swindle their readers with ads pro- 1 claiming 'cure-alls and fraudulent bargain sales" said Mr. Rogers Tt is of no use for a newspaper to ! a hy fai ing, public service and relia bility re- garding news and policy, if it per 1 mits offensive and fradulent adver- tisers to operate like pirates among l it's readers
 In the absence of any definite or fixed code of ethics, publishers are adopting office rules that are per haps unfair to many concerns mar keting a perfectly reputable article ment in the copy, and permitting many outrageous things to be pub lished because they are dressed up in party clothes, so to speak.
 Any newspaper publisher can easily keep himself posted upon the merits of the various proprietary ar ticles advertised in the newspapers and also get an accurate line on the legitimacy of various bargain sales advertised by local dealers, and by applying the same rule of reason that he uses in the consideration of other details of his paper He can thus protect his readers, and increas SC the value of the advertising he does print
 Let the publisher ask himself whether he would permit the use of the article in his own family, or al low it's members to patronize the bargain sale Of course a reasonable flexibility to provide for the differ ences in the various stations of life must be applied to make the test fair for all concerned.
 "On the New York Globe we will not accept any cure ad. The ad- vertiser may claim to relieve certain common ailments not of too personal or objectionable a nature, but we vii not accept nor publish any medical or medicinal ad which we consider ] would be objectionable to the clas; Of peOple TUT WHOiH we Ildht lIt paper
 f We carry a standing card at the , head of the editorial column as fol lows:
 The Globe does not knowingly ac- cept false or fradulent advertising or other advertising of an objection , able nature Every advertisement il it's columns is printed with full con
 fidence in the character and reliabil
 ity of the advertiser and the truth 0
 the representations made. Reader
 of the Globe will confer a favor i : they will promptly report any failur t on the part of an advertiser to mak n good any representation contained il a Globe advertisement
 The response we have had iron
 readers shows how seriously the,
 accept the Globes statement, and il
 the case of every complaint wher
 the advertiser fails to give satisfac
 tion. or to willingly refund the none,
 as the case may be, we have throw