Bisbee daily review., 1914-10-18

 and well established mercantile houses have been dashed to pieces against the rocks of bankruptcy, be- cause they sought to control the bus mess in their line and pursued a poli cy that would not withstand the searchlieht of publicity, their methods were artful. unjust and deceitful and when the public eafned a full knowl- edge of the purpose behind the meth cd they stampeded to the other mer- chants who had buided upon C foun- dation of honesty integrity economy and efficient service
 Advertising in itself is the surest kind of test of the merits of a pro duct or promise. and if this fact should take deep root in the minds of all who would harness this won derful mill-stream which keeps turn ing the great wheels of industrial achievement. rejuvenating business concerns with an elixir of progress iveness like which there is none oth- CT, those with more elasticity of conscious who seek to take advant- age of an unsuspecting public by mak- ing promises they have no intention of fulfilling, ] say. these men or mer- chants. would shun it-for light is i the greatest enemy of questionable l things
 An advertisement is a light which penetrates deep and its action Is like that of a purging stream. It brings to the surface all the impurities, an the
 faults heretofore obscure and unseen. Advertising will destroy those who
 attempt 10 prostitute it's power Therefore. l say to you, if we con
 duct our business on the golden rule" basis. giving every one a square
 deal, we have nothing to fear from
 competitors, right will wln over
 might
 have entire confidence in my husiness. associates. in their fair and
 honest treatment of the public. I do
 not believe any of them would will
 ingly or willfully deceive-it takes
 this class of men to build up a com
 munity.
 As merchants We should become
 more closely associated and affiliated
 in oeder to share the great benefits
 that may be accomplished through cor operation and this organization. The power Of concurrent effort and
 ass Ociation was never more forcibly
 demonstrated than a short while ago
 when the state legislature was about
 to enact into law certain bills that
 were of mutual benefit to every in-
 diyidual and merchant of Arizona;
 it was through concentrated and con federated effort that these measures
 were acted upon favorably. and tends
 to prove the strength of "pull-to-
 gether" alliance.
 Think then brother merchants wbat it will really mean if you band
 together once or twice a month to
 discuss the various happenings and
 interests that may arise from time to time, of the vast amount of good 1t | may accomplish. and | am convinced
 beyond reasonable doub that this ! can be done more effectively through the Business Mems Protective asso-
 citation than any other organization that know of
 Every merchant owes this organiza- tion his moral as well as his financial 2 support, if he is not a member no I matter whether he is resident of Bis
 bee or Douglas, he should make up - his mind to become affiliated with - it at once and lend his assistance. for ' everyone of us should be a factor in D the good it brings to us collectively as well as individually.
 Dc Brother merchants of Douglas, we ? are surely proud of your representa- II have a familiar acquaintance strive $ to work together. be of assistance e one to the other. be more brotherly t more neighborly is great D. deal more to live and strive for than 't the mere pittance you may derive d from selfishness we must all have @ friends we need them. it's what helps s to make life worth while -practlc,
 fr'endshiD and soNability among D. yourselves. you'll feel better for i l- better prepared to travel through life it more able to solve business problems e and combat bushes worries than i pr you try to live for yourself alone. ie Let's give a cheer for Good Eel e. lowship" for better acquaintance ii Pr every day life, not only when we ar assembled as we are tonight, but a r. we go through our daily toil l thanl le you for your patient indulgence ant
 hope and trust the good feeling eS IS emplified here this evening will b g. everlasting I thank you
 d ------- al Tla ndll of the Golden Gem mine ,s behg put Into shape for a test m
 md Nnl soon be in commission Th