Evening journal., 1914-07-01
QUALITY MARK

the association subscribe specified
per package goods carrying this mark
strawberries the total receipts of this from
members used for advertising the high quality Of Del
products This advertising should appear in the leading
newspapers within miles of the peninsula offer send
nqaers booklet describing Demava products explaining
their high quality giving list Of the members of the
caon and the products which they we're licensed to use the
association mark.
In order to carry out the objects OF
citation will be have executive officer under salary
and with permanent headquarters and such clerical assistance as
would necessary. That Office joint pur
chasing department for members of the association perhaps
any article bearing the trade mark of the Demava Products Ao
citation could be purchased with confidence its high quality
little effort would be necessary
dealers for this grade of products would be strong that the
members of the association would quite independent
mission merchants and would be in the position having
something for sale for which the demand than the
supply considering advaby of establishing this asso
citation important that should be compared any
with the fruit exchanges operated chiefly
clearing houses 1t need not conflict in with such
changes replace them would pro-
hable the members and by largely increasing the
The association would have Sndardiza-
non and Inspection to pass the quality of products which
@ marx eouo DC useo ana 10 pass judgment on alleged
misappcaons of this mark inferior products There should
attached the operation of this travelling
expenses when necessary because should be made from the
members themselves each being selected for his
integrity and knowledge in his special line One
be an expert apples another The grape expert
could be elected by the the expert by
had confidence
This board might or nigh, not be given the powers of
board of directors might better separate
of directors because who expert antaOuPes might
not have the qualifications desirable a director
The advantages of the organization of such association would
consist in Standardization of products recog-
milton financially of high quality. Without such organized
the grower who and trouble produce
of high quality may profit thereby He
successful and salesman
At the of unwise commission merchant Even
commission merchant is inclined consider products
the standpoint of immediate profit in handling rather
establishment of their reputation public
association should formulate selling plans
the benefit of all and would crystalline the united ex-
perence of all the members into strong policy.
Another result organization would continued
improvement in the grade of products because the would
have incentive improve his product large
of within the qualifications of standard
sbe Further with such association it would be
dardze the style and capacity of packages better service
in the transportation of peshable products largely reduce the
selling and practically eliminate the possibility of being
unable to dispose of any products of good quality
In considering the advsaby of establishing this association
II important that should with the
various fruit exchanges operated chiefly sales clearing
houses need conflict in with such exchanges
replace them but would make them profitable the
members and patrons by largely increasing the STABILITY of the
products handled