Arizona republican., 1914-10-13
AO CLUB BEHIND
 TRADE AT HOME
 AND LIKE IDEAS
Work to Make Phoenix the
 Trading Center of State Will Be Started-Colonel McClintock Gives Inter- cSting Data on Movement

The Phoenix advertising club in the most important session yet held. that at noon yesterday in the Amer lean Kitchen, proved the object for which it was organized when the or saniZation bodily got behind the
 Trade at home movement and prom lsed to do all possible to put the proposition across with punch. Not only is the Trade at Homa proposition problem the organiza- ton Is ready to grapple with. but also the problem of keeping Arizona $ trade at home. A striking address was delivered on this proposition by toi. James H. McClintock in which lhe colonel used his experience and knowledge gained as postmaster to excellent advantage in showing how much money out of Arizona mail or der houses are willing to spend an nually to grab Arizona's trade.
 The suggestion followed that the associations of retail and wholesale merchants of the city get together. make up a catalogue and send it ou- io the addresses of every mail order purchaser in Arizona and follow it properly in a manner calculated to
 get the business. Phoenix is the logical center of practically all the trading portion of Arizona. Presi dent Dulmage promised to appoint a committee in the course of few days to look further into this mat ter.
 The meeting started off in a spirit of gayety with many of the members telling the best advertising stunt they have ever pulled off There we're some funny experiences in this that cau5ei many laughs. This was followed by an advertising slc- gan contest conducted by G. W. Cate in winch Vie. Hanny and H. M. Blair tied for first place; with IS correct answers in P chances; E. c. Carter next and Eugene Redewill and Chas. F. Heath close up
 Secretary Harry Welch announced the success of the Arizona exhibit a' the Dry Farming Congress amidst Rppl@use before he gave a few point ed suggestions on grabbing the trade "t Arizona. He was followed by Col. McClintoek.
 Col. McClintock said:
 What all of you want is business. Given that, you will do the rest, or You are not worth a whoop in a mercantile way. You need the pub lie just a little more than the public needs you. So you pay double. rent for a corner location where the peo- pie pass, rather than half rent on a back street where the people don't pass. In way, the corner store is an advertisement and you have to have advertisement. It really is not material that a merchant be known himself, but his establishment, under some name, preferably short, should have its locality known to every one in his town over the age of S. All this is elemental. You all know all about it. Every one of you is willing to spend money any time if you think 1t will bring you back a margin of profit The main question with you is-how? Given a good location for a good, clean business, how can trN litN ptbpit llitO StOlc dllu how can 1 hold their trade
 Probably every last one of you has one particular hobby in an ad- vertising way You have tried fence rails, telegraph poles, street cars lantern slides. drop curtains. pencils and posters and dogers and circulars and even personally addressed let ters For particular emergencies some of these have given you satis- factory returns-but in the end you all come back to the newspaper You agree that the one best bet as a re- gular business puller is a proper use of newspaper space, at a price pro- portionate to the circulation and character of circulation.
 You and 1 have seen much news paper space simply wasted. Possibly 2 professional man can do little more than impress his office loca- tion on the public. but a merchant has to do much mOre In his ad- vertising. figuratively, he has to grat a hold upon the reading public and make it appreciate that it needs the