New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1914-12-06

other big successes in the United States, all OF
which had developed into whales because Of
brief phrase-backed by the goods.
He knew all the time that although he did
not have the goods, the Old Man would deliver
them and that if not his fathers most hated
rival would be pleased TO come across with
carloads of IS Soap.
He learned from his friend who had made
study of the successes of our best known bust
ness men. that folks are as Kin Hubbard says
they are-"allus anxious { see somebuddy
they've read so much about, and they'd be yst
as crazy [ see clothes wringer er anything
else under the same circumstances.
His father had sneered after him as he was
leaving home, with its respectful butler and
warm fireplace, that he would be gutter.
The young man, who had good cut to his
lib, as every girl in the audience was quick to
observe, did not want to be gutter.
eff there is one job on earth that gutter
should leave alone, it is advertising, says Jonn
Wanamaker
The publicity man did not let an opportunity
pass to explain to his quick young student the
many bright spots in life that would await thef
coming, provided, merely, that IS Soap was
mentioned in a sufficiently dynamic fashion IN
series Of full-page advertisements.
ITO make success of advertising one muA
be prepared to stick like barnacle on boats
bottom" is John Wanamakers opinion. NJ
should know before he begins IT that ne mus
spend money-lots of it"
The young chap borrowed money iF0D
friend. The Old Man was putting up US
money, but the son did not know IT. i0'
Old Man loved the boy, and all that soh o.
thing but knew he had gone crazy on '''
subject OF advertising. At the same time 0'
was anxious to have his son engaged IN s0n'
useful pursuit, and was willing TO lose money
while the boy was learning lesson.
A little conservative advertisng-yes; O''
the young donkey was making an ass OF ni"'
self
In the third act all the hee-hawing was o0n'
by the Old Man.
The son had created valuable asset
advertising trademark. 1t might have oe'D
better, undoubtedly would have been,
had given some attention 10 making s'sf
But the lesson was driven home 10 !"
audience.
THE HUMBLE HEN AND HER PKiD'
IN HER PRODUCT.
And when the son. who, instead OF sni'eS
ing, demanded half million dollars ana vs.
mings for his trademark, wanted to Kn0" Nv
his father the last time he had oeeh ST.
with duck egg for breakfast the S''N
rocked with mirth, because the son eSP'''
the matter by saying ..s
"Father-when duck lays an egg' sne
waddles of as if she was ashamed OF ~
cause she is duck.
When a hen lays an egg. sic kicks w
devil of row. Everything n the pisn''''
knows that she has laid it.
The hen is a natural born ADVERTISE
Hence the demand for hens eggs eS''eS
the demand for duck eggs, and the hen n'' =
the business she can attend to-
The Old Man refused an offer OF sl'W"s.
for the trademark few minutes later 'l0D
firm in Chicago. He was savage in his '~
upon the firm for trying to steal from his ~ -
by offering so small an amount for so V1'''
a trademark. re
The audience had been converted
proposition that it pays to advertise
9:lS o'clock and il was now IL.
The girl who was won by the youns
had believed in him from the very hfs1
That made it unanimous.
This way out" yelled the ushers'
They, too. get results by sdverus'ns'