Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1914-09-15
IN SOUTH AMERICA
SOUGHT BY THE US.
Expert, Back From Tour,
Says Success of Germans
Is Due to Promotion of
Better Understanding With
Peoples.

Development of permanent and exten.
sive commercial relations with the South
American countries must have for its
basis a closer mutual understanding OF
intellectual and cultural conditions. ac-
cording to H. Erwin Bard, the director
OF the Pan-American Division of the
American Association for International
Cancellation. Mr.. Bard recently returned
on the Calamares from an extensive visit
to the educational centres of South
America. which was made under his
leadership by representative body of
American educators.
THE Pan-American Division was Gre
ated by the American Association for In
ternatonal Cancellation last January"
said Mr. Bard, land this trip is the first
| move toward establishing closer rela-
tions with our South American neigh
bors We Americans are prone to over
look the necessity of a mutual cultural
and intellectual understanding between
countries which wish TO develop extensive
and permanent commercial relations.
From before the creation of this ma
tion as an Independent political and COM
merclal agent we have been In the
closest touch with the cultural and in
plies especially TO our mother country
and to Germany, and IL is a significant
fact that our greatest trade relations are
with those two countries, Yet 1t never
occurs to us that this close intimacy is
the basis for our commerce.
SHOULD STUDY CHARACTERISTICS.
Hence, In our attempts to develop our
trade with South America We have been
Indifferent to the need OF learning the
characteristics peculiar to South AmerI-
can life and culture. Although the coun-
tries there have long been on intimate
relations with Europe. there has beeA
but small opportunity for cross-currents
to be established between them and us.
This is because the interests OF South |
America in Europe have naturally CEN |
tired in the southern, or Latin. countries,
while We have developed more intimate
tonic nations
THE commercial successes OF Germany
in South America have been due to the
fact that their merchants have recognized
this principle of establishing cultural res |
ations at the same time that they are |
developing the commercial side. The Ger
mans who have settled down in South
Aineflca as representatives or nFms In
heir fatherland, or who have themselves
established businesses there, are all we'll
educated and cultured men. They have
AIKEN the trouble to learn the language
II the country and to understand ats
,ocial and cultural standards Otherwise
hey have not been successful and have
'een forced out. One of the main reasons
why the Germans have been quicker than
We 10 appreciate the value OF knowing !
he country is that the educational sys- |
EN- In Germany lays so much more EN-
hasis on instruction in the modern |
oregn languages as part of the neces- |
airy training for business man.
WANTS STUDENTS TO COME HERE.
But We cannot expect that the intro i
uction OF courses in Spanish and Portu- 1
uese into our commercial schools will be +
panacea, We need the continual inter :
hanse Of ideas between the biggest men r
I our country and those IN tho nations
outh of us In the past the general I
-end has been for students 10 go from | I
ne big universities OF Argentina Chill | ;
nd SO forth, TO Paris. Madrid and Ber- 4
n for postgraduate work. Yet there ara n
a appFeciable number who find their | a
ay TO our colleges, and feel SURE that /,
lis number can be greatly increased lf a