Evening star. [volume] (Washington, D.C.) 1854-1972, 1914-05-02
BOOK REVIEWS.
Wy OWN STORY; Illustrating the
spirit and Service of Big business.


By Joseph H. Appel New York:
The Plat & Peck Company.
T@HIS is a little book. convenient
to hand and pocket. 1t be-
longs too within this easy
reach for the sake of ready
and frequent reminder In sum.
this is the writer's personal story of how
I've. found his work Tie story OF what.
having found il. he did with ii. The
world is a very big and bustling and con
fusing place Its boys and girls are
brought up-or come up-in maze OF
aimlessness. Home and school and so
ciety together contribute, isnorantlE,
to their haphazard and fortuitous futures.
So. when one. having accomplished some
thing of work and worth-he it either
sreat n smaller sometAing-telis IN
ftlitiiI and honest fashion how he did II,
that one has done one 81 the most use
nj and important acts Of his life. And
Ills highly useful and important thing
Is exactly what Mr.. Joseph Appel has
done in telling his own story. In SUB
stance the beginnings Of this narrative
ram along pretty nearly parallel with
about everNbodys early hounCer1nSS.
This is why. in view of the outcome. it
Is So tremendously effective. 1t is. at the
start, the old tale of youths perpetual
p,aytime. wherein work and duties arc
set aside as long as may be and met.
,rhe,, fhs,- r,,,,sr ba with whatever gloss
OF preparedness one is at the last moment
AMI. tn ass,ltnr Ii is tie early adven-
t1frt Of MANY false starts. ot finding one
,.,td Of Stcn. ratr3red in bitterness In
a word il is the universal story OF youth
roaming out amleS-.y into a strange ana
preoccupied world. The point Of the
.,,ctI,. What III hin, each time that he
VS. confronted with defeat and disap-
'tei n. ~ bi,ns,ff had set he
'At lessoit 10 ~ $50, .,,d G nj him
- - o.. -, -. ISL Of learning IL
S.'' ~ ~ ~ rid in sooI time, of
IN TINS way ne go ~ 80 - hTiays
lot OF youthfui ,l,l.., I'M RI, rest
zUh.' c| n, a,,, III lo,,n. man found
himself possessed of an idea that he be
lieved 10 have Il market value ms ,Gtr
h. had transisrrtd rom , UT .,;,,.rtiSinc
~ pe taol ms ~ MI. Wanamaler. ulo
bought il and Mr. Appers ti:ne Tor its
DEVELOPMENT and application. Mr. Appel
is now at the head OF the great pubheitF
department OF the Ndnamakel stores
In its further uages the little book. by
way of everyday concrete examples. e:ao-
crates the gospel of service IN business
what il means in attitude and spirit as
well as in time and bodily activity N
Ci1sutlllt. too, II presents obJSCtlNSiN
and simply the large meaning Of true CO
oueratiou and defines the processes 3F
when one becomes partner in the soiFlt
Of Tho concern with which he is idenu"Cd
n * AN absorbing little story ~ well as
an inlportant one II more persons VINO
are. leading busy and successful ives
would let boys and girls IN. At !e&St zhto
tho approaches Of their business. NO" u
world crystalline their tastes, give dttec-
tIon 10 their studies. stir anEitor coipr
their visions and lift them from the pe-
wildcring morass of their pres ah'iiess-
ness.
FHE TWO AhENis ". o 49, 10
Reyes. eN-prFsla"ht on W ~" ~
81 colombia Irailsiate" l,otn ~
Spanish. Win aoat6 helSS pE 80,
poIG ttahafn. iituSt , ~ - IN; ~.
photographs. New iol n -
y Stohes' Company
= a result of his own travels and
,.,e,,,I ;,-as,;.a,iors Cen Rafael
. - en-. ,-o,,,,,o
Reyes oHe'S' "S NaS ot "'
an authoritative, comprehensive up
to-date survey of the considerable coun-
tries ,F South America Relatively con-
sidercd Efazil. out OF its vast extent
and Immense resources. receives the
lions share OF attention in this study,
followed hv We'll propo-tioned care for Ar
-.cuttfga. chile. Uruguay BOLIVIA. leru
Ecuador and Colon hi;. In every case
However, the exposition covers inc coui-
win an Increasing stress upon the mat
for. If fuapurtant modern interest and