The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-04-13
LINCOLN HIGHWAY
OFFICIALS ARE
FILLED WITH
ALAR NJ
Wake Up to the Fact That New
Mexico, Arizona and South
ern California Are Alive.
RICH TRAFFIC WILL
BE DRAWN SOUTHWARK
Vice President of Millionaire
s~sOciatiOn Voices Plant and
Gives Significant Figures,

Gives Significant Figures.
Alarm is beginning 20 be felt by
the officials and hackers 81 the Lin
coin highway over the efforts inaug-
uratcd boy southern California and
the Occan-to-occan highway boosters
to divert tourists to the southern
route. The Lincoln highway. which
Is u wholly northern route, is backed
by the millions Of the automobile
manufacturers. but the people OF
southern California ARIZONA and New
Mcxico are going 10 draw traffic from
the nationally advertised and welt
endowed route by the simple expo
dent Of showing the tourists how TO
leave II and follow the trial 60 the
sunshine and scenic route. Cooper
ating with the Southern California
Automobile club. officials and road
| clubs OF The various counties are TO
signpost the southern route. and run
the signboards 10 three points at
which the Lincoln highway win DC
tapped
Ia a recent report By Vice presi-
dent \. a. Pardington col he Lincoln
highway the keon alarm felt over the
campaign OF the New Mexico. Arizona
and southern California boosters is
Voiced The following is a signin-
can't portion of Air. pnrdington's
| pialnt his assertion that Frisco
could afford to spend $1,000. 600 In
the state OF Nevada alone for roads
and be certain to get the money back
indicates the tremendously valuable
nature Of the tourist Traffic after
which New Mexico. Arizona n
southern California boosters have
gone.
1T remains FOR san Francisco n
Oakland Go get together and XIII Off
thu agitation Of the people in Los
lAnglcs." says Nj pardirgton, hay
ing FOR its end The diNerting uf traf-
I Tie az ELS through to Los Angeles and
san Diego. rs q matter of fact your
citizens could well afford 60 80 into
tho state of Nevada and spend 81
lGOO. GOO ON the roads, advertising M"
! fact 60 the world az large. realizing
that every dollar of Clat expenditure
would Dee gotten back. l a sec
much activity along the Lincoln high
was during 1914. / believe that your
! citizens viii see several hundred tour-
lists this year and sou. with us, must
take steps Go provide for H. The agi-
tution Whtch the citizens Of CnltfOr-
mia are udulgins in, that %, h ia
Nidcd sentiment AZ TO whether the
Lincoln highway should 40 from Ely
To- Lake Tahoe or from Ely 10 Los
A relcs. D. one which is having a de-
tcgrent effect on our efforts here in
tho east. The casiernrs caunot un-
dorstand why California people. who
are TO be the direct benefiCiaries OF
this highway. cannot set together
believe that you could well afford to
spend "a great deal OF time with the
papers Of your state urging them 20
unite. OF course you know that the
san Diego exposition people have
sent at least one touring party over
the Lincoln highway. putting out
thrir ndVertising matter aud inter-
allure. and evorlastlngly knock
san Francisco"
All this Is decidedly pleasing Ia
Mayor sellers. president Of the
ocean-to-Ocoan highway the other
local boosters for this section and the
allies Of southern California at large.
Il means hat the rival highway
boosters recognize the tremendous
natural advantage the New Mexico
Arizona and southern California
route has oyer the ~ali-northern route
las was strlkinEly evidenced when
Il. y. JOS. president OF the Lincoln
highway. himself admitted not only
with frankness but with enthusiasm.
when here a few weeks ago. that the
lLAncoln highway west OF Colorado
could not begin 10 compare scenically
and historically pr any other way
with the southern rute.
In forwarding a copy Of the repor'
llv Vice President Pardington 10 May
lor sellers state senator r. W. Bal
four Of Pomona. Cal, a member Of
the q q. II. A.. made the followins
pointed comment;
IN A. evident that the Lincoln
Highway advocates are ~considernbi,
worried over your efforts Co conneci
IN with the Lincoln highway ana AZ
vert the travel via A-lbuauerauei and
undoubtedly n this connection u
made. in spite Of the Lincoln High
ways millions nature herseli Mll
force the travel via Albuquerque t"'
the greater part of the year
what the automobile tourist tral'
re mems 70 tht '"ihihtti'
which Il passes II v~indioated impress
sivcly by Mr. Pardington In his re-
port. lie says;
II hut 5000 automobiles visit cat
ifornia, each carrying three persons
there will have been spent ON the
road east OF the california-N evad'
Ine a sum closely approxfmatinr
SliS3.OOG
III the estimated number OF bees
cars. carrying their three passengers
! each spend one week (seven aaysl ~
san Francisco, and al h exposition
a very conservative estimate OF thell
Expenditures for All purposes would
BE- $40 a day. for each person, or ~
/. per day per car, making a total ol
. t2i0 per "a for the week, resuitinf
! n an expenditure in san Francisco
alone OF N.05o,ooo.