The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-05-15

On Advertise
THE DEMAooGuE may use language as strong A. that
At the command of the statesman.
THE STREET HAWKER is limited only BY the number
street hawter may say-sinee back Of what they say
10 no responsibility.
THE MAN ON THE SOAP BOX can solve all the prob
lens that vex humanity and the sate-but the in
the White House must be short on promises II he
would 20 long on performance
uet, such % Losier finds itself limited in the Of
words to adequately set forth its mertsCsince to use
Io,ie not above but below those Of inferior quality
In the minds of buyers.
SO. WHEN THE PRESIDENT SAYS to the scribe Tell
them wherein lies Lozief excellence, the despairing
pen pusher wonders how he shall coin WORD: with
been used describe the limitations
BUT FORTUNATELY THERE IS . rule BY which the
voter the buyer may udge-may ignore the doc
Of the . see hs~isI and for himself which
10 the imitation and which the real
AND THAT GAUGE IS reputaton-pas performance
WHO WERE THE ANTEcED De, rs rh.. the past r..
you may attach no importance to what he says Listen
AND IT IS SAFE ALWAYS estimate the future BY
the pas-whether Of a man or of product
ON WHAT CORNER did the street h.wker stand yes
terday-or did he just drift in for the day with the
circusl Shun his and buy from the merchant
must therefore limit himself accurate deserp
tons and modest clama
m THE PURCHASE OF A MOTOR CAR you can
apply the rule. 1t is almost infalibe. II is the
only
produet-taking especial care to which have been
consistently right and which have been frequently
and !eesrde:. Of the claims Of the different makers.
h;rk and ~h Ui fu16l he niaea
made in the ads.
IGNORE THE WILL DO" md look for the IA. done"
that offered you.
IN THIS CONNECTION We win quote excerpt from
recent Communication By an ;uho,ty who's state
betrayng confidence since the communication has
had vide circulation in automobile circles and has has
Of the industry.
MR.. HENRY B. JOY President of the Packard Motor
questioned quality. says:
I'VE u:t look bach oee' the past TO ss' picture Of
trade conditions today.
e.css; Ss:s =, IT.:
Ss" *: at
Thsy sdeevtised those Nth limit but the blue
.ty 70 Their sde:rti'ics 'ta.m.nt.I that ea,' could
price that sCas better.
Nv: hss +. s ns t1.:: ss;: :c o.; 1T. H..
The conditions clear
"Thoss did not bring thoss ehesp.ea, makers
repeat ovdsvs.
Ussv Of then, learned the nature Of the soods and
the price Of those self same has been reduced
the ufacuye Of then, has been abandoned trey
and another noeslty taken up"
THAT'S A SEVERE ARRAIGNMENr of maker. Of a
certain class OF automobles-especialy coming a. il
does from one who occupies SO exalted 4 position in
this industry.
THE SIGNIFICANT FACT IS the statement that such
cars. Landed by exravagant advertising claims acu
ally did for time, compete with and impede the sale
Of, cars Of known and proven quality.
BUT 1T is GRATIFYING to know that. as Mr.. Joy
its lesson and that at this moment cars Of proven
quality enjoy demand such as has not been known
for years.
JUST CONSIDER for moment this fact: Lozier max
and the Light Six at $3250-is pushed to full capacity
meet the insistent demand for Lozier And
that despite the fact that today second
in the production OF high grade cars.
public was misled for time. it cost a lot OF money
Doubtless you've noticed the exrsvagant expenditure
81 money we'll as OF words to sell some makes of
pense for April less than x. per of
over And April was the biggest month in Lozer
history.
AND WE DON'T MIND TELLING YOU that the total
Lozier company is less than per cent In fact
are glad to tell you. for If you have idea Of the
extravagances practiced by automobile
you will readily see how able to give such value
at the price in Lozer cars-Fours and Skies.
BUT WE ARE GETTING AWAY from our text We
may make better car-but having done
find. with which to describe II, words that have
been as orcby used to exploit less worthy product
Still there 10 q way.
OUR statesmen TELL us-and in writing Lozier ads
find the true-that after has used up