The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1914-09-20
AUTUMN FASHION SHOW
CONTINUES THREE DAYS
Formal Opening OF Retail. Shops for
Fall Season Starts on Wcdncs-
day Morning.
uNvEIL WINDOWS TUESDAY
Simultaneous Display, Curtains BE-
ing Withdrawn as Decorators Fin
isl, Their LabOrS-'rhose Taking
Part I'm Demonstration.

Iosscsscd bN common impulse.
thousands OF persons men. women and
: children. thronsed Broad street. be
tween Tenth and Adams Streets one
night last September. II was the larg-
est aSsemblage. holiday or otherwise
mat the big shopping centre OF Rich
I nond had ever known. Tie police es-
timaied the huge army at 3o.O0O which
was believed by many TO he conserva-
/ tive.
THIS vast congloineration Of citizens
was out with Il single purpose--tv Wit
ness the uuvciling OF the hi. show
windows. which had been lavishiy and
:rtistically decorated Tor the iirst union
opening ever held by the ioca! retail
stores Of the city. The figures show
the success of that venture" aad now
the merchants are preparing; similar
treat. although on "a greater scale. FOR
their patrons IT will bc held next
, week.
FALL SEASON OPENS
ON WEDNESDAY MORNING.
! Fronting by the experiences of the
! paat, the merchants viii have 40 set
| tim. for the unveiling OF their dis
play windows. but the curtains viii be
raised as the decorators finish their
labor on Tuesday night The displays
VIII not he made at set hour. ON
! Wednesday morning, however. the sew
cntN stores uniting in the Autumn
Fashion show VIII throw open their
doors ~ the shopping public, aud there
| will be offered for the Inspection Of
the most critical the largest and most
complete assemblage of goods that the
local merchants have cter shown.
Solid values. 49, well as the latest
styles. modes and patterns. Will fea
turc the great fashion show. Com
biuGd with the usual display OF Flu
ropcan creations. will he the less iiashy.
but more substantial. Am1sican article.
which has now received its greatest
chance TO supersede its oversee rival
fin popularity All Of these goods Will
be presented by the most attractive
and smartest devices Of the decorator.
Will. the interiors OF the store Will
bc aided by decorations of palms and
flowers. which. with the rich coloring of
the seasons styles and patterns. Will
add TO the gorgeous ornamcntauon
ALL WILL JOIN IN
no MAKE: SCENE A1"fRAC GIVE.
Every kind OF business on the great
lthorouIhfures VIII b., represented in
the opening. While the mems and wo-
mems shops and department stores
have q sure foundation of beauty TO
build upon, the furniture men, music
houses jcwelry stores. and even the big
groceries. viii do their utmost to add
to the attractivencss OF the scene. The
latter labor under a handicap. but ev-
iery known device OF the decorator Will
be utilized To overcome IL.
! The greatest attention Is being paid
the windows are 20 be neglected by no
means In fact they will he the beck
loning fingers which will entice the
shoppcr inside Window decorators,
therefore, will use every device 20 out
shine their fellow craftsmen. and few
will fail TO harkeu 70 their message.
The merchants are saying little in
regard to their stocks. but give mean
ing smiles when they are mentioned. OF
course. there Will be a great collection
g.,
style alone, but the stocks this year
Will consist OF goods that Will give q
maximum OF value, with a maximum Of
style. and .Richmoni folks need not
fear that they will not get the latest
and newest patterns. This applies not
only to the wearing apparel. hut TO cv-
cry other line of merchandising.
In the furniture store. in the jewelry
stores the music houses and in the
florist shops. there are being laid up
treasures OF merchandise of style and
value The goods Of these concerns
may not run strictly by seasons. yet
time is constantly adding new depar
lures TO these businesses and the peo-
pie OF Richmond Will he initiated in the
latest and most up-to date offerings in
these lines.
Secretary w. ~ Clarke. Jr, of the
Retail Merchants Association. predict
ed last night that the Autumn Fashion
show would be the most successful ven
iture ever undertaken by the associa
ltion. He is confident that ii will bring
hundreds. If not thousands of visitors
to Richmond, III addition TO the people
Of the towns near the city.
The unwilling might last year. when
the overflow from the sidewalks caused
a suspension of the street car service
for noEA than a half hour. shows that
the Richmond people are deeply inter
ested in the styles. and it Is expected
that the stores on Wednesday will be
unable TO accommodate the huge
crowds Of shoppers. For that reason
the opening has been extended over a
period of three days.
| THOSE PARTICIPATING
IN DEMONSTRATION
The following members OF the Retail
/ Merchants Association will participate
in the Autumn Fashion Show.
George w. Anderson Il Sons.
.. II. Berry ~ Co. Ia ylor's. Inc Bell
George Med. Blake Company. II. c.
boschem. Il. Il. Bowles Company. Simon
! Bowman, -. buchanan & Sons. Burs
Il Co, j. T.. Bradshaw, Il. a. Burton "
| co.
Childrey Drug Company. II. l.. Chris
tian Il Co.. the Cohen Company, NJ
! Creighton. II. V. Cole, the Corlcy Com
/ pany.
I Dabney Bros. X Co. r. w Dabncy
~ Co
Fourqureau. Temple ~ co.
! Galcslli Optical Company. Globe
Clothing Company. sRady Com
pany. Gem Art Company, Grant Drug
Company, Mycr Grccntrcc.
B Chas Haase * Sons, liofheimer Bros.
! Co, Home Furnishing Company. Howell
Bros. Hub Clothing Company. Hunter
n Co. Hopkins Furniture Company
\ Jacobs Levy, Jahnke Bros. j. s.
James, Thomas T. Jeffrics & Co, Jones
Bros. & Co. Charles G.. Jurgens Son.
I Kaufman " Co. rk-Parish Com
pany, John +. Kohler, Inc
Burnett Lewis. Jacob Levitt & Son, L.
Lovenstcin e sons c. I.umsdcn x Son.
Mann & Brown, ID. May & Company.
Moses May Miller & thoads. Polk
! Miller Drug Company. r A. Miller &
Company. ID. and Il. Mttteldorfcr, ].
! II. Mosby & Company, Walter y. Moses
! X Co.. Mccarthy & Haynes.
The Nowlau Company.
/ Petit & Co.
! Ralston Boot Shop. Ratclmc & Tan
! ner Regal Shoe store. Rcinach Com
! pany, Inc Richmond Art Company.
John II. Rose e. Co., NJ. Roscnbloom
/ & Son. Rothert & Co. II. w. Runtrce
X Bro. Rountrec. sutherland & Cherry,
! RYAN, Smith & Co.