The Republican journal. [volume] (Belfast, Me.) 1829-current, 1914-10-22
REGAL SHOES JOIN THE
BUY A BALE
OF COTTON
MOVEMENT.
Company Agrees to Purchase Pound Of
Cotton for Every Sale Of Shoes. Last
Season's Sales Indicate Purchases
of 400 Bales.
A Patriotic Campaign of Nation Wide Scope
to Help the South. ~

A Patriotic Campaign of Nation-W Scope
to Help the South. -
That the patriotic movement to help the
South and "Buy Bale Of Cotton" is spreading
among the captains Of industry and heads of
"big business" is indicated by the latest re-
cruit to the ranks-the Regal Shoe Company.
which operates 100 stores of its own through
out the United States and has 800 agents.
In the letter, reproduced below. which has
been received by the sponsors Of the BUY
Bale Of Cotton" movement, E. J. Bliss. Presi-
dent of the Regal Shoe Company. pledges the
hearty support of that well-known organiza-
ton to the plan to help the South. The letter
is a. follows:
BOSTON. MASS, October l, 1914.
Dear Sirs:-
Accept our congratulations for originating
simple, practical method OF financing the cot
ton CROP and we want to let you know that we
cordially endorse your activity in promoting
the commercial interests of the South and in
directly benefiting the whole country through
the "Buy Bale of Cotton" movement.
We believe you have started something"
and patriotic movement of tn 8 sort that will
result in national benefit to the country as
whole will sweep aside all prejudice and jeal
ousies. and you will receive the hearty CO.
operation of every pig publication in the coun-
try. We have joined the movement in small
way, but we want to do more.
For every pair of Regal Shoes sold in our
stores for sixty days. beginning October LIST.
ten cents pound. We are instructing each of
our stores throughout the country to place an
order for cotton every week on this basis.
We might explain that the sales in our stores
for corresponding period last year would indi-
cate that our purchases, in accordance with
this arrangement, would probably amount to
about 1872, 749 pounds of cotton.
We know the idea will inspire enthusiasm in
every man in our employ, and we will devote
prominent window space for appropriate dis
play in every store. and are making arrange
ments to give the plan the fullest possible pub
licity. Yours very truly,
REGAL SHOE COMPANY,
E. j. Bliss, President.
Mr.. Bliss brings down the "Buy Bale of
Cotton" movement to popular level. Instead
of talking bales to the philanthropist he talks
pounds to the public, and allows every pur
chaser of Regal Shoes to contribute his indi-
vidual share to move the crop.
In every Regal Store there has been installed
a large "sales- thermometer" showing the
weekly gains in the purchases of cotton, as the
sales of shoes send them up.
Moreover, life-size and miniature bales of
cotton are used to keep popular enthusiasm
boiling and to heighten interest in the welfare
of the countrys greatest industry.
From the volume of sales already recorded,
it is probable that the purchase Of cotton in
stores operated by the Regal Shoe Company
will exceed the surprising total of 100000
pounds.
Mr.. Bliss has received letters from many
men eminent in political and commercial life
congratulating him on his patriotic stand to
help the South in its time of need.