Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1914-10-29
REGAL SHOES IN
BUY-A.BALE.OF
COTTON Plan
Big Public Movement Joined by
Company, Which Agrees to
Unique Method OF Aid

That the patriotic movement TO help
the south and Buy q Bale OF Cotton
is spreading among the captains OF
Industry and heads of big business
is indicated by the latest recruit to
the ranks-the Regal Shoe Company,
which operates 100 stores of its own
throughout the United States and has
800 agents. .........
In the letter, reproduced below,
which has been received by the spon-
sors of the Buy Bale of Cotton"
movement, E. J. Bliss, president of the
Regal Shoe Company, pledges the
hearty support of that welEknoWn or
ganizaticn to the plan to help the
south. The letter is as follows:
Boston. Mass, October tst, 1914.
Dear Sirs: .=3... :.
Accept cur congratulations for orig
mating Q simple. practical method for
financing the cotton crop, and We want
to let you know that we cordially In
dorse your activity in promoting the
commercial interests of the south and
indirectly benefting the whole country
through the BUY Bale of Cotton"
movement. .z.
We believe you have started
something" aud patriotic movement
of this sort that viii result in ma
ticnal benefit to the country as a
whole will sweep aside all prejudice
and iealousies, and you will receive
the hearty cooperation of every big
publication In the country. We have
Joined the movement In a small way,
but we want to do more
For every pair Of Regal shoes sold
In cur stores for SO days, beginning
October 1st, we agree to purchase one
mound Of cotton at 10 cents a pound.
We are instructing each of our stores
throughout the country to place an or
der for cotton every week on this ba-
sis.
We might explain that the saleskin
our stores for corresponding period
last year would indicate that our pur-
chases, in accordance with this ar.
rangement. would probably amount to
about I92.74S pounds OF cotton.
We know the idea win inspire en-.
thusiasm In every man In our employ,
and we win devote prominent window
space for appropriate display In every
store and are making arrangements to
give the plan the fullest possible pub
LEFTY.
Yours very truly.
REGAL SHOE COMPANY,
E. j. Bliss, President.
Mr.. Bliss brings down the Buy a
Bale of Cotton movement to popu-
lar level. Instead OF talking bales to
the philanthropist he talks pounds to
the public, and allows every purchas-
er of Regal shoes to contribute his
individual share to move the crop.
In every Regal store there has been
installed q large "saIes-thermometer,' =
showing the weekly gains in the pur.
.chases of cotton, as the sales of shoes
send them .uD
Moreover. life.sized and miniature
bales Of cotton are used to keep popu.
lar enthusiasm boiling and to heighten
interest in the welfare of the coun-
try's greatest industry.
From the volume of sales already
recorded. 1t is probable that the pur-
chases of cotton in stores operated by
the Regal Shoe Company will exceed
the surprising total of 200. 900 pounds.
Mr.. Bliss has received letters from
many men eminent in political and
commercial life concentrating him on
his patriotic stand to help the south
in its time of need