Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-09-11
MORALITY
Relationship Between Business
and Religion Well Set Forth
by Advertising Expert.


exists between business and religion.
To this end few of the most proml-
nent advertising men in the country
are invited, when the organization
holds it's annual conventions, to de-
liver sermons in which efforts are
made to show why the material affairs
that engage the attention of men may
be developed without involving a sac
rifice of spiritual growth.
Last year the clubs met in Baltl-
more, where notable sermons were de-
livered by a number Of well-known ad-
vertising men. This year the conVen-
ton was held In Toronto, where on
Sunday small number Of the most
| prominent advertising men In America
delivered sermons. Among the gen.
tlemen who were asked to fill pulp1ts
in the Dominion city was Mr.. c. B.
Hamilton of Grand Rapids, Mich. Mr..
Hamilton preached" in the Broadway
Methodist tabernacle at Toronto.
Defining his Interpretation Of spir-
LII I'LL. AAeIAAAAs~A
said: 81 certainly do not have in
mind that old conception Of the word
! that implied sanctimoniousness and
the ability to cant religious phrases.
read in the Bible much larger mean
ing than that. When l use 1t l mean
that kind of life which Christ exempt
lgd and which can be realized by men
who differ respecting the historicity
Of miracles or other historical facts
that IS to say, the essence of real
spiritna! character Is the possession
and the expression of the Christ
spirit
For Honesty In Business.
With reference to honesty and dis
honesty in business, Mr.. Hamilton
| made the following interesting decla-
rations:
1.-The discovery that honesty really
pays in business is apparently only a
| matter of yesterday. But today dis
honesty in business methods IN prac-
tise is disappearing under the white
light of publicity that has been forced
upon It, Generally speaking. notwith-
standing all the undoubted wrongs OF
modern business, ethical standings
were never more earnestly urged i'll
the business world, and never was
there a more widespread determined
effort to bring all business into har-
mony with our highest ideals OF JUS
tice and truth.
THE business man Is beginning to
recognize the fact that he Is more than
money-getting and money-spending
animal, as the old political economy
taught. He is beginning to see his re-
lations to his fellow men, and so he Is
struggling to humanize business so
that its operation will bless, and not
curse society"
Mr.. Hamilton insists that morality
pays in dollars and cents, that high
standard of manhood is an important
business asset and that the advance.
ment of material prosperity ought to
and eventually must have benefcent
effect upon civilization and the oppor-
tunities for higher life. He does not,
however, limit himself to making de-
mand upon the business man or the
employer for spiritual development
and moral growth. The workman also,
| must, in Mr.. Hamilton's opinion, set
| for himself a high standard Of ethics
if he expects to be worthy of his hire.
He must rid himself Of habits that in
terfere with his health and efficiency
and he must get a larger vision OF life
than that which is bounded by factory
| walls, or he will fall by the waystde
with the man who tries to remain in
business by pursuing dishonest meth
| DDS.
The Real Issue.
AS a. man who has had widespread
experience in the advertising field, Mr..
Hamilton's views of advertising meth
DDS are worth examining.
advertising" he says, involves the
publicity Of mans work In which his
ideals are expressed. We came to be
confronted by the issue: Shall we
advertisers conceal or misrepresent
facts about the products Of human toll
which disclose dishonesty or unworthy
achievement, or shall we insist that
that which is advertised be worthy Of
publicity? For years the struggle has
gone on, and an increasing number are
now advocating that advertised COM
modities shall be what they purport or
are represented to be. The ma1nte-
nance of this standard is slowly doing
two things: First, it is forcing greater
honesty in business, both in product
and in sale; second, 1t Is compelling
both advertisers and their business
customers to consider the moral issues
OF business, and as a result education
in morals has been strengthened by
business forces. This controversy has
widened in it's scope until men are
considering as never before the whole
problem of the moral character and In
fuence of the printed page"
Mr.. Hamilton's creed as 1t applies
to the relationship between business
and religion, is summed up In these
significant phrases, which are evident
ly addressed to the church:
what we need Ia not to run away
from the world, but to make the world
minister to our deepest human needs.
This, as l understand it. Is the spir.
ltualization of business"
|
| Our Fathers Business.
| God is a kind Father. He sets us
all In the places where he wishes