davidaulloa/AmericanStories huggingface dataset:
Pine Bluff daily graphic., 1914-09-02
How to Write Advertising Copy
Bv HERBERT KAUFMAN
Author of Do Something! Be ISonefhing!'


 SKILLED layer of mosaic small fragments of A sonethey fit into places than the larger chunks
 The skilled advertiser works w.,h small words-they fit into minds than big phrases.
 The simpler language greater certainty understood by the least intelligent reader
 The engineer plans minimum of gradehe works along the lines least resistance The advertisement which style is badly surveyedal minds built for high grade thinking.
 Advertising must be simple When it is treked out with the jewery and silks of literary expesso looks much place ball dress the breakfast table!
 The buying public only interested in facts People read ad vertsemens to find out what you have to sell
 The advertiser who fire the in the shortest time gets the Blank cartridges noise they htblank talk, however clever, is only wasted
 You force your statesmen keep solid factsyou don't allow them to sell muslin with quotations from Omar trousers with from Marie Coe You must not tolerate in printed personal salesmanshp
 Cut clever phrases they inserted to the sacrifice of clear explanations talk Only be brief Publicity coster than in price downward from $0 ne talk cheap but the expensive commodity in the world.
 Sketch in your ad the snographer. Then you will be busy saying it. that you will have time bother about the gewgaws of writing Afterwards take the typewriter and cut out word line that can be erased without emitting important detail What remains in the end all that really counted in the beginning.
 Cultivate brevity and simplicity "savon Faneas ma, smarter people will French Soap Sir Newtons explanation of gavitaton but the school boys and homey What must down. enches the whole thing in six words
 space loofa productive copy prices sacrifices half its pulling powet tendency bring lockers instead of buyers often false impressions Some people bound conceive the idea that the goods higher priced than reatyoer by the token eto infer that the prices lower and think ing that you have exaggerated your statements
 The reader be searched by the copy Big space cheapest because doesn't Publicity be the offensive There far advertisers who keep their lights of their bushete average citizen hasn't time oveurn your bushel
 Small space expensive Like snowstom there enough of it to lay.
 Space is comparative after a It of how much used but how it used The the limited press realize that Jones has tackled wevencl snge and fence for stretch of five miles, but they going fast to make out what the shingles the woet letters of Browns big bulletin beard top of the hill leap they have chance to dodge it. And that it doesn't nearly much as the total of Jones dinky display.
 advertisements aactivelv displayed week will find the all matter low rapidly they be going through the advertising and produce results tAan dozen png scattered through half dozen papers.
Pine Bluff daily graphic., 1914-09-02
COUNTY JUDGES
 FAVOR ACT NO. 3
Like President Wilson, Sev- eral Arkansas Officials Be-
 lieve in Publicity.

Arkansas county judges, as a rule, favor act No. 3 and the purpose Of the act which provides for publicity in public affairs. There is too much secrecy, they say. and county suf- fers when it's people are not thor oughly informed and able to vote in telligently.
 Like Woodrow Wilson, who says Publicity is one of the purifying ele- ments of politics." William J. Bryan, who started the agitation which re- suited in the law providing for publi- cation of campaign expenses, Senator Kern, Senator works and other not able statesmen, several county judges have come out with unqualified en- dorsements of publicity, and declare their favor for act No. in Arkansas.
 Publicity in Chicot
 Concerning publicity Judge Cook of ChiCot county says:
 "Chicot county has been using the publicity method of conducting her public affairs for the last two years and with marked success. Two years ago, 1Hon my recommendation, the annual levying court appropriated $100 for the purpose of having pub lished, quarterly, all allowances made by the county court, covering all general claims, all road claims and all other allowances made by the court and issued by the clerk.
 We find it an excellent check, and the people are constantly advised of the disbursements of their funds, to whom paid and for what purpose. This system has a tendency to make more careful those presenting claims for allowance; keeps the county judge advised of the propriety of certain expenditures enables the correction NOW of any useless Or needless ex- penditures rather than years later.
 This method places a public serv- ant in better and fairer position should he again seek public favor, be- cause the voters have his record be- fore them long before he is candi- date and are constantly advised of his efforts to serve them intelligently and honestly or ignorantly and reck- lessly. 1 found in the last election, ln which l was a candidate for my fifth term as county judge, that it pays to take the people into full con fidence and partnership in the admin istration of their public affairs.
 There are some features of act NO. 3 that do not meet with entire ap- probation, but there is so much good in the measure that tine defects are greatly outweighted. The act does not go far enough. Levee and school matters are of as much public con- cern as the other matters provided for in this measure, and the sun light of publicity should reach these ex- penditures the same as others.
 T have always advocated publicity in all public matters, and particular ly matters of public finance, and feel great satisfaction in knowing that every man can see monthly what be- comes of the taxes he pays. We could not be persuaded to discontinue the publication of our affairs, and no one would venture to advocate, openly, a discontinuance of the practice" (Advertisemen)
Pine Bluff daily graphic., 1914-09-02
Judge Frank Youmans Ad- judges Seven in Con-
 tempt of Court.
SCORES THE OFFICIALS
Apparent Lack of Willingness to Prosecute Union Men for Law Violations Is Denounced
 by Federal Jurist.

Fort Smith, Sept. 1.-Seven mem- bers of the United Mine Workers of America, including Peter R. Stewart, of McAlester, Okla., who two weeks ago resigned as president of the dis trict union composed of Arkansas. Oklahoma and Texas, were today pro- nounced guilty of contempt of court by Judge Frank A. Youmans of the United States district court, and were sentenced to serve from, 30 days to four months in jail. Stewart. Frank
Pine Bluff daily graphic., 1914-09-02
WARNING ORDER.

In the Chancery Court of Jefferson County, Arkansas.
 l. M. Brown, Plaintiff, vs. Clarence Brown, Defendant.
 fhe Defendant, Clarence Brown, is warned to appear in this court within thirty days and answer the complaint of Plaintiff, l. M. Brown. Given under my hand and the Seal of said Court this 1st day of Septem- Der, A. D. 1911.
 G. E. LITTLE, Clerk. 9-2-9- 16-23-30
Pine Bluff daily graphic., 1914-09-02
WHEAT RALLIES
 AFTER A BREAK

Chicago, Sept. 1.-Wheat rallied to- day after an early break due to sales by speculators who believed that an upturn of 23c in the last few weeks was enough for the present. The de- cline, however, marked out a number of buying orders. The opening, which ranged from 1-2c to 1c lower was followed by swing well above last nights level.
 Corn swayed with wheat. There start that was 1-2@5-Sc off, prices went somewhat higher than the previous close.
 Continuance of export demand put strength in oats. Big deliveries in the September options counted against the bulls at first, but the effect was not of lasting sort.
 Provisions sagged, notwithstanding an advance in the high market. Sep tember deliveries were heavy and tended to stave off buyers.
 Tine leading features ranged as fol-
Pine Bluff daily graphic., 1914-09-02
FAMOUS PAINTING
 REPORTED RUINED
Rubens' "Miraculous Draugh Fishes'' Destroyed During Bombardment
 of MalineS.

London, Sept. I'm dispatch from Amsterdam, the correspondent of the Central News says that during the German bombardment of Malines a painting by Reubens, representing the miracle of the fishes, was destroyed. The painting hung in the church of the NOtre Dame.
Pine Bluff daily graphic., 1914-09-02
RED CROSS SOCIETY
 CHARTERS STEAMER
German Liner Hamburg Sails Satur. day With Nurses and Sup.
 plies for Europe.

Washington, Sept 1.-The Red Cross society has chartered the Hamburg American liner Hamburg, which will sail Saturday with nurses and sup plies for the relief of northern Euro pean points.
Pine Bluff daily graphic., 1914-09-02

field.
 The court severely denounced coun- ty officials for their alleged lack of willingness to prosecute union of lenders for depredations they are said to have committed, and declared that if the prosecution of these ocenders hadbee Il as earnest as the prescott tion of nOn-union employees the riots would have never occurred.
Pine Bluff daily graphic., 1914-09-02
ALBANIAN PRINCE FLIES
Prince William Goes Aboard Yacht, Leaving DurrazO With
 lnSurGentS.

Durrazo. Albania, Aug. 31.-Prince William of Albania fled aboard the royal yacht today and sailed fol an Italian port. The insurgents tooK possession of Durrazo.
Pine Bluff daily graphic., 1914-09-02

SACRIFICE SALE-14O ACRE FARM, in good neighborhood, 40 cleared, good barn; a portion of the land IS
 fine rich creek bottom; an ideal stock farm; owner must sell soon. if you want d real bargain, sec or phone Hollis Real Estate Co.,, No. 2 and 112. No. 123 12 West Second Ave. tf
Pine Bluff daily graphic., 1914-09-02

FOR SALE-,HORSE, SURREY AND harness complete. Tie horse is an excellent family horse, thoroughly reliable and gentle; surrey in first class condition and is rubber-tired. Will sell at low price if taken at once. Apply 1909 West Barraque. Leverenz Shoe Co.,, or phone 3l.
 7-1 If
Pine Bluff daily graphic., 1914-09-02

We also give complete satisfaction in the laundering of the household wash. Why not send us the heavy pieces-tablecloths, bed spreads. sheets. pillow cases. curtains. tow els, napkins, etc. And so make the washing lighter and easier. American ExcelaiDr Laundry Co. If
Pine Bluff daily graphic., 1914-09-02
Dzzy Head, Fluttering Heart, Floating
 SnpckS

These are signs, of kidney and bladder trouble. You'll have head aches too. backaches and be tired all over. Don't wait longr, but take Foley Kidney Pills at once. Your miserable sick feeling will be gone You vii sleep we'll, eat we'll and grow strong and active again. Try them. Mann Pharmacy.
Pine Bluff daily graphic., 1914-09-02

IGD-FURNlSliED GoTTMiE for the winter. Phone 1'h2. S-3o-ll YOUNG MARRIED MAN, COLOliED
 wants steady employment as porter in store or deliveryman, knows the town; can give the best of refer ences; moderate salary; four years experience. M. H., care Graphic.
 S-3O-6t
Pine Bluff daily graphic., 1914-09-02
Keeps Your Liver Healthy Active

Keeps Your Liver Healthy Active
 A man in Kentucky just told a friend that Foley Cathartic Tablets were the most wonderful medicine that had ever entered his system. Said he would not be without them. Neither would you. if you had ever tried them. A thoroughly cleansing cathartic for chronic constipation or for an occasional purge. Mann Pharmacy.
Pine Bluff daily graphic., 1914-09-02
WANTED

WANTED-A POSITION AS BOOK keeper or clerk by young man 26- years of age. Have had two years experience in general store ana have since finished business course in Tyler Commercial college. Can furnish the bcst of references. Phone 932l, or write ]. P. Williams, k. F D. No. ]. 9-2-bt
Pine Bluff daily graphic., 1914-09-02

FOR SALE-S5 ACRES BOTTOM land, across the river opposite Cot ton Belt shops, so acres cultivated, 5-acrc pasture, 5 good houses; Il
 you are contemplating buying or selling farm land, see me. J. T.. Cady, the Land Man. 1a7 1-2 Main
 street. , 5 If
Pine Bluff daily graphic., 1914-09-02

Gripando, George Burnett, Pink Dunn and John Manick were given prison terms of four months, Sandy Robin son sixty days, Clint Burris thirty days. Lloyd Claiborn was discharged.
 April Riots Sequel.
 The charges grew out of riots and disturbances that occurred at Prairie Creek, where since last April the union miners formerly en- ployed by the Bache-Denman Coal subsidiary corporations have been out on strike as result of the inauguration of the open shop policy. On April a riot of several thousand unionists and their sympa- thizers occurred at mine No. 4, and the plant was forced to suspend. The court granted the operators an in junction as a result of this disturb- ance. On July 17 mine No. and two other nearby Bache-Denman plants were destroyed by rioting strigers, who battled six hours with the em- ployes at the former before they took the place. Two mine employees were killed.
 Court Arraigns Officials.
 Burnett, Dunn and Gripando were found by the court to have participat- ed in these riots. Robinson, Manick and Burris were found to have en- gagged in disturbances of previous dates. Stewards conviction was based upon statements he made of his de- termination to prevent open-shop op- eratiOnS, cOmplicity in and endorse ment of action by Fred w. Holt, sec retary-treasurer of the district union, arming union miners in the strike
Pine Bluff daily graphic., 1914-09-02

WANTED TO RENT-SlN TO $ room house, all modern convenient ces. first claS condition, nlcc neighborhood. Address, glvlhG location and rental. Desirable Ten- ant, care Daily Graphic. S-26-6t
Pine Bluff daily graphic., 1914-09-02

This laundry IS sanitary. By our process the clothes returned to you are cleaner and more hygienic than it is ossible to ob,ain by the usual home washing. American Excelsior Laundry C. u
Pine Bluff daily graphic., 1914-09-02

special prices oH ali silk um- brella covers, from $2.50 and up. Gov ellag while you wait. A. G. Kahn, Jcweler and Watcl maker, 4OS Main st., two doors north of my former location. S-21-tf
Pine Bluff daily graphic., 1914-09-02

room for light housekeeping, close in; modern; at 6O9 w. Barraque St.
 also rooms for housekeeping O1 Beech street. Any number rented as desired. Call 1864. Mrs. M. M. Meyers. 7-22-tt
Pine Bluff daily graphic., 1914-09-02
FOR SAI.E--

FOR SALE-ElGHT ACRES IN cluding one two-story residence and four rent houses, opposite Bobo Bros Store, edge of city lim-
 it's part cash rest OH time. Apply
 Bobo Bros, phone. o-Z9-ol
Pine Bluff daily graphic., 1914-09-02

FOR SALE-New seven room bunga- low in Southwest part Of town. Ex- elusive white district. Price for quick sale, $2,200. Call 1l06.
 7-22-1m
Pine Bluff daily graphic., 1914-09-02

FOR RENT SEPTEMBER 1st. FOUR room flat on first floor, furnished complete for light housekeeping. All modern. Conveniently arranged to accommodate two couples if desir- ed Phone 656 or call 51S w. 5th.
 9-1-6t
Pine Bluff daily graphic., 1914-09-02
LOST AND FOUND

ST-POCKETBOOK CONTAINL%G four $10 bills, and Elks and a K. of C. card. Finder please return to The Graphic and receive reward.
 8-26-6t
Pine Bluff daily graphic., 1914-09-02

Ast0r Contributes to War Fund. ~
 London. Sept. William Waldrof Astor has contributed $125,OOO to the Prince of Wales relief fund, which is now approximately $1O,000,O0O.
Pine Bluff daily graphic., 1914-09-02

HENRY ROBERTS & CO.,, Insur ance & Loans. 123 1-2 W. End Ave. Phone, SIS. 2-25 I
Pine Bluff daily graphic., 1914-09-02
Chicago Grain.

Chicago, Sept 1.-Wheat-No.~ .~2 red $1.10@1.13; No. ? hard, $110@113. Corn-No. ? yellow, 79+SOc. Oats-Stranded, 79+SOc.
 Barley-6S@S0c.
Pine Bluff daily graphic., 1914-09-02

FOR RENT-TWO NICE, LARGE furnished rooms for light hOusekeep- ing; all modern conveniences. Ap- ply 316 w. Pullen. 9-1-6t
Pine Bluff daily graphic., 1914-09-02
FOR SALE

12 rooms, two story; corner 18th and Main; lot 130X10S; servant house and all modern conveniences. Price, $4,750.00 $2,750 cash, balance yearly at 6 per cent.
 Corner Olive and West Barraque; 6 rooms; modern; lot 60X152; close to business center. Price, $5,000.00; $3, 000.00 cash, balance easy.
 625 acres land at Dexter; 65 acres cleared 6 room house; 300 acres creek bottom. Price, $9.00 per acre. Fine stock land; plenty of spring Wa ter.
 have a good investment on E. 6th., close to Main st.
 Money 70 Loan on City Real Estate
Pine Bluff daily graphic., 1914-09-02

REGISTERED JERSEY BULL bought from Hearndalc farm-wlll stand, price $2.90. Apply 2023 $. Olive street, or phone l016, BOD Burford. o-lO-lm
Pine Bluff daily graphic., 1914-09-02

FOR SALE--ONE COMPLETE OUT-
 fit for up-to-date butcher shop, nhone 9Ol. 5-26-u
Pine Bluff daily graphic., 1914-09-02
CLASSIFIED w T .
 Bring Results---rry OGe

FOR RENT-TWO OR THREE NICE ly Furnished rooms for light house. keeping All conveniences. Phone 10lS, or apply 27 Pine street.
 9-1-6t
Pine Bluff daily graphic., 1914-09-02
Chicago Produce.

Chicago, Sept. 1.- Eggs-Lower; :; receipts. 12.642 cases at mark, cases included, 1S@22c; ordinary firsts 20 02lc; firsls, Fl M22c
 Fotatoes-Unsettled receipts, 90 cars; Jersey, 70@90c; Michigan, 6o@ CSC; Minnesota, 62@65c; Wisconsin, 63M65c.
 Butter-Unchanged,
 Poultry-Alive, lower; springs, 15c fowls, 15c.
Pine Bluff daily graphic., 1914-09-02
St. Louis Live Stock.

St. Louis, Sept 1.-Hogs-Re- ceipts, 5000; higher; pigs and lights S7.oC 09.65; good heavies, $9.45@9.55.
 Cattle-Receipts, 4,60o; steady; na- tive beef steers, $7.50@9.5o; COWS and heifers $6.O0@950; Texas and Indian steers $6.00@S.25; cows and heifers $4.oo@65o; native calves, $6.0O@ 1925.
 Sheep-Receipts, l.30o; steady; ma tive muttons, $4.o0+5 %; lambs, ,$7.50 37.75.
Pine Bluff daily graphic., 1914-09-02

special prices on all base ball goods, bicycles and sundries, CLEVE- LAND MATTHEWS HARDWARE co.
 if
Pine Bluff daily graphic., 1914-09-02
F o R R K N T C.. s. M N E w

lO6 PINE STREET PHONE 97l 1902 E. 7th, 4 rooms, sink in kitchen
 electric lights :. $12oO rooms over Steed's Grocery store
 light gas bath. ........-$ $2000 701 E. Second avenue, ) rooms, light
 water and gas, $2O0O 1102 Beech, } rooms, modern ill every
 respect, close to school $22.50 523 w. 9th, rooms. 2-story, modern,
 close in ...................... $25. .00 71S E. 3rd, 12 room boarding house,
 furnished this building is close to
 G. B. shops and business section of
 city :. .................... $3000 302 w. 9th, 6 rooms, lights, bath, gas,
 close in, vacant Aug. 1 ,..,.......-$25. .00 15(1 w. 5th, rooms, modern in ev-
 cry respect, now being newly can
 vassed and papered ..-..-...--,-.....$25 .0O S05 West Third. 6 rooms, modern, clOSe Ill loOU 619 Miss, rooms. city water, .$15.00 17th and Birch, rooms; l acre; good
 we'll and barn .....-.-.................. .00 230O w. 11th, rooms, hall, good we'll,
 large garden spot .........$1 $1O .O0
Pine Bluff daily graphic., 1914-09-02

FORTY ACRES FOR SALE-ElGHT miles from town, part cultivated, for sale cheap. Address "T', care
 Graphic. S-3O-tf
Pine Bluff daily graphic., 1914-09-02
FOR RENT.

FOR RENT-FOUR ROOM HOUSE
 121 Idaho street. Two blocks north
 of Cotton Belt shops. Good water. $50 per month. c. s. McNew, Telephone 971. 9-2-6t
Pine Bluff daily graphic., 1914-09-02

FOR SALE CHEAP - THIRTY
 acres, part in cultivation and fenc- ed, six miles from town. Will
 sell at bargain for cash. Address IVY" care Graphic. S-3O-tf
Pine Bluff daily graphic., 1914-09-02
Suggestions

We have the following extremely low round trip rates. Tickets on sale daily until September 30th. Good to return until Oct Der 31st. 1914.
Pine Bluff daily graphic., 1914-09-02

Calomel, cal0mel, you cannot ,tay. for Lfv.ver-lax has shown us an eas. Ter way. Ask RedeIrs Pharmacy.
Pine Bluff daily graphic., 1914-09-02

FOR oALE-FORTY ACRE FARM
 within 1-2 miles of the city; 25 acres Of creek bottom land in tine state of cultivation. An ideal dairy
 or truck farm. If you want real bargain see or phone Hollis Real Estate Co.,, Phones Nos. and 112.
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1914-01-02
SEPARATION OF MORGAN INTERESTS CREATES SENSATION FINANCIAL woRLl

sey Central and United States Steel
Corporation.
s. ?. Davidson resigned from the
American Telegraph and Telephone
company. the Astor Trust company,
the Guaranty Trust company, the
New York Chemical National bank.
W II. Porter resigned from the
Bankers and Guaranty Trust com
pany OF New York.
Thomas Lamont retired as direc-
tor OF the Westinghouse Electric
Manufacturing company. the Utah
Copper company, the As.or Trust
company and the Bank Trust
company.
Morgan explained that in some
cases there were still members Of
the firm on certain boards, but on
all others the firm members retired.
1t was announced That other resig
nations viii follow The move tends
to weaken the MorFarS' almos& alb
solute control over banks, Indus
tries and raj. roads as shown by the
money trust investigation, but the
firm still holds over fifty important
directorships.
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1914-01-02
THE 0NNAGh BATTLE
STILL IN PROGRESS
DFSPER ATE FIGHT FOR pos
SESSION Or THE CITY IL
STILL RAGING.
American Officers Estimate that Only
About Two Hundred Have Been
Killed on Both
Sides.
BY the United Press.

Presilio, Tex, Jan, 1.-The battle
for the possession Of 0jinaga ragged
today without interruption. Despite
their four days assault the federaiS
are still offering desperate resist
ance. Although the fcderals VINO
are wounded and in Preside insist
that there are hundreds dead, y
American officers estimate that only
two hundred have been killed on
both sides The rebels we're rein
forced last night by 500 troops
from Coahuila. Desertions from the
ranks of the federals have been
checked.
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1914-01-02
BIC BUSINESS
CUTS STRINGS
j. =. MORGAN Il co. SEVER con-
NE(TIONS WITH MANY
BIG CORPORATIONS.
CAUSE Of CHANGE
Withdrawals Due to Problems and
Interlockin9 Direttoratrs-
Change in Sentiment.

New York, Jan THE announce
lnent was made today by the firm
of J.. p. Morgan * Co. that connec-
ton had been severed with some O
the greatest corporations in the
countit with which they had been
connected several years
The firm announced that this sten
WAS TAX Il voluntarily and in re-
Spouse to IAN apparent change in
problems and criticisms having to
do With the so-called interlocking
directora1es
Among the mpanies Withdrawn
were the New York Central rail-
read. The New Hase4. many other
railroads. the American Telegraph
and Telephone company.
These and other Withdrawals by
the Morgans cut the strings that
held together many OF the eoun-
try's most important corporations ia
5 community OF interests which have
been assailed within and out Of con
gress.
In all the MorGans withdrew from
about thirty corporations. The
stock market toGas MAS not affected
except that Tor few minutes brok-
ers We're toe surprised to trade any
at all.
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1914-01-02

ATTORNEY GENERALS
SECRETARY RESIGNS
ieRoy Reed Goes to New York to
Work for His Dld Chief.
BY the United Press,

Washington, Jan. 2--LeRoy +.
Reed. for a number OF years conf
Dental secretary to the Attorney
General, who resigned to become
private secretary to his former
chief, George w Wickersham. in
law practice at New York, today left
for the metropolis.
Ii is understood here that Wicker
sham will shortly form a partner
ship with Henry P. Taft, brother to
the former president, and Edwin p.
Grosvenor. until recently the gov
eminent attorney in charge of the
Harvester trust prosecution
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1914-01-02
Gives Employees Lite Insurance.

san Francisco, Han. , The
United railroads. which own many
OF The local street car lines, pre-
scented 10 lt5S1 al IFS empioyes
who have been with tho company
three or more years, HE Insurance
policies aggreeafing 81, 100000.
According 10 the provisions of
the contract, every employe who
has seen at least three years ser
vice Is insured for $3.50. For the
men who have served four years
the sum is $500 and for those who
Rave worked five years or more
the policy calls for $1,000 insur-
auce.