The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-01-04

40 exhibitors, each bringing with him a
crnd siZci stan ot men. Ninety five per
cent come from distant points. The ndm-
Dor " attendants and attaches at each
booth does not fall short Of an average Of
fifteen. The total is not less than s 600
people actually participating in the exit
htior end NJ the show itself Further
more the show attracts about 5000 deal
.is most " whom bring prospective Gus
toners. numbering anywhere from two tn
hllf q inzcu. II is safe to add from 5000
~ Iou"u 10 the credit of the dealers.
II Is impossible to estimate how many
others the show attracts from points out
s''e ''" city. buy y Is quit, safe 10 say
tina. there are at least 10000 visitors The
exhibitors and their attendants are here
an average OF seven days. Dealers and
hers average three days. Based on
these figures we have an attendance for
one day ~ $4,000 people. Certainly these
do mo- spend less than an average of $40
a day apiece. That adds roughly $1,000
Ou0 I'm cash circulated in New York dur
Ing the week Of the show.
Of this amount the hotels naturally re-
Give large proportion. since about -
p,. cent Of tn" visitors stop at hotels
Nh. box offices of the theatres are swelled
considerably. II is hard to imagine an
out NJ town visitor In New York several
DAYS rot seeing at least a couple Of tho
atr'cal productions, about which he will
talk AZ home, thereby boosting that indus
FRY. Many do shopping while In town for
T. must be borne Ia mind that thousands
o' them come from compara'ivcly small
towns that do not afford the market New
York does. OF course every visitor rides
and transportation and taxicab companies
get their share. New York should be
mighty glad that IL enjoys an annual
Automobile show.
The reasons Of manufacturers Of mo-
Tor cars and accessories for exhibiting at
these shows are numerous. Some Of them
are definite. some decidedly intangible.
Among the definite reasons are the fol-
lowing To advertise products 10 take
advantage OF the enthusiasm inseparable
from great numbers OF people to dissem-
mate their own and receive other people :
Impressions Of the trend Of the trade
structural features. sales methods, sales
&c. to make immediate sales and in
crease the number Of their dealers also
to contribute TO the general welfare of She
trade by upholding an institution which
generates enthusiasm and makes buyers
Makers OF complete cars have an OPP
rortunity TO inspect under comfortabl,
circumstances the offerings of makers 81
parts and accessories. and the latter
makers have an opportunity to approach
the car builder.
The annual show 10 an annual tonic
il takes place at a time OF the year wher
the buyer Is In n receptive mood. begin
ming 10 make up his mind in some cases
20 buy his first car. In others what par.
t.cular make OF new car he will pur.
chase. The show Is Of value because 4
begets enthusiasm resulting In the pros
rects determination to buy. Frequent,
hesitation as to what particular car (,
buy is determined and the sale which
might be delayed for months II there wer.
no show. is closed then and there.
The best possible form for advertisini
o. any article that may be honestly ad
vertised and will stand up to the descrlp
ton published by its makers. is TO dis
play that article to the public under mos
favorable circumstances. At the show III
maker displays his car TO upward OF
quarter OF million people. In news
paper or magazine advertising he has de
scribed his product with printers ink. A
the show prospects may see the real ar
tlcIe
An exhibitor buys so much space 70
50 much money just as he does in an
advertising medium Many who hav
seen the makers published advertisement
are Interested in seeing the product IL
self. Furthermore. the goods are dis
played to the buyer in the most favorabl
light because he il naturally enthused II
me number OF interesting people arour
him. There Ia always enthusiasm IN NUN
bers. and especially al an automobil
show.
Contributors to the show are also con
trlbutors TO the general well being OF IN
trade and they obtain their rewards
other ways than by the immediate sale
o. cars For example. exchange OF opin
ION among mechanical and selling force
or all the factories: BY contact wit
prospective buyers and old owners VIII
have Ideas CLEANED from their own OK
yerience as to what constitutes right an
wrong In car construction: by contact wit
thousands OF dealers who have had in
innate dealings with buyers, resulting
mutual education. from which the tren
ct the market the desires OF the pub
20 and the demand for cars OF variou
Glasses may be gagged.