Perrysburg journal. (Perrysburg, Wood Co., O. [Ohio]) 186?-1965, 1914-05-29
FOREIGN NEWSPAPERS

The Chamberlain Medicine Company
Des Moines, Iowa, manufacturers of
Chamberlin's Cough Remedy, adver-
tise not only in this country but in
foreign lands. A copy of each issue
of every newspaper containing their
advertisement is sent to the Office of
the Chamberlin Medicine Company as
proof of the insertion of the adv er-
tlsement. Some of the papers bear
names of places, which require one to
recall forgotten Geography or to refer
to the atlas to locate. Some of them
are particularly curious as they are
published in the vernacular or native
languages which might be likened to
the carefully written notes of short
hand writer.
Here ale the well known Chinese
characters arranged in vertical lines
reading from top to bottom, the lines
arranged from right to lett.
The, Burmese language, as printed
is composed principally of combina-
tion of circles.
Cingalese, the language of Ceylon,
is also curvilinear. Javanese and ST.
amese are composed largely OF vsrti-
cal lines connected by loops at either
top or bottom but rarely at both.
These languages bear some resem-
blance to the vertical writing now
practiced in our public schools.
The four hundred million people of
India have nearly fifty different dia-
lects or vernaculars. The Chamber.
lain Medicine Company advertises in
ten of the principal ones as follows:
Bengoli, Gujurathi, Hindi, Kanarese,
Malayalam, Marathi, Sinnhi, Tamil,
Telegu and Urdu. The Sindhl and
Urdu are written from right to left in
the Hebrew fashion. The Urdu is
sort of script and is so chaotic in shape
that it is impossible to reduce it to the
movable type form. Papers printed
in the Urdu language are therefore
first written out by hand and a plate
made by the ilthograph process. The
ooNh 1Ahhboi % ol]hbCCh page uhlly
published at Lucknow in this language
claims circulation of about 5, ,OOO 1t
is said that in order to handle this cir
culation it requires an office force of
about 200. Fortunately for the man
ayers, the wages paid to natives are
only few cents day
The Chamberlin Medicine Company,
advertises in newspapers printed in
thirty-two languages. Besides the
vernaculars and the well known
European languages, French, Spanish
Portuguese, Dutch, German, etc., the
list embraces a number of languages
which until comparatively recent
times possessed no alphabet but for
which the Roman alphabet has been
adopted. Among these are the native
Hawaiian, Samoan, Tagalog philip
pine Islandsl. Kaffir, Zulu and Basuto,
of South Africa. There is also mod.
ern form of the Malay. This is used
in Java and the East Indies.
1t is difficult to conceive how the
readers of some of the papers manage
to handle them. Imagine man on
crowded street car irving to read
paper whose pages are thirty eight in
ches long and twenty nine inches wide.
This is the size of the "Hitadabi,"
Bengali weekly published in Calcutta,
India. Some of the English dailies
published in South Africa, are almost
as unwieldy, the pages of one measur-
ing twenty y-seven and one half inches
In length and twenty five inches in
width.
Very few, it any, of the colonial
papers issue a pink sheet" but they
supply this omission by devoting
large proportion of every issue to the
sporting news. This is especially
noticeable In the African papers.
With few exceptions the advertising
pages would give our "ad" writers the
nightmare. They seem to have little
conception of the value of space or of
attractive methods of presenting
either the text or the illustrations.