The Sentinel=record., 1914-10-18

extend British trade There are sev eral announcements like this:
 'Englishman going to America would introduce or sell English goods of merit on reasonable terms
 The reader is struck by the number of advertisements in French and Dutch, and now and then one in the strange Russian characters. There is no evidence of German. Tn view of the large number of French and Bel gian subjects in England says one newspaper announcement. we will undertake translation of advertise. ments from foreign words to English or English to foreign, free of charge. D The Situation Required" section is always filled to oyer-flowing these days. It contains many pathetic in- stances of distress. There is no know ing how many of them are genuine. One reads:
 Bright English girl in great dis tress owing to war. Absolutely at end of resources, and disheartened trying to obtain mere existence. Musical, artistic. well educated; fluent French. Will any lady help?"
 There is an unusual number of wo. men desiring to dispose of jewelry and other luXuries-suggestin they are in need of funds. "A lady" reads one such advertisement, wishes to dispose of her fox stole and huff (black). Quite new. This seasons style. Cost ten pounds. Accept 50 shillings." And there is a dog lov. CT" who will part with some prize dogs flor the benefit of the Belgian refugees.'
 There are firms which advertise as a speciality the business of finding lost luggage on the continent" There is the random case of a chemist who wants a chance to work out process, es for the manufacture of products hitherto made only in Germany. ? There is an agency which makes this appeal to the. clergy.
 Sermons supplied every week; 1; new, fresh, simple, and drawing les, sons from the war"
 "A University Man" appeals for a chance to render patriotic service, /" and wants "a living wage only" The Anti-Vaccination League stirs up an old controversy by advertising to men joining the territorials that Lord Hal, dane when minister of war ruled that vaccination was not compulsory. The column of Legal Notices" is usually full of formal announcements of changes of names, persons with Ger man sounding names abandoning them permanently for English ones, to the confusion of future genealog ists.
 Special publications such as illus trated histories of the war, coming out by sections for few pence each pamphlets on countless subjects such as 'fHow to Help Lord Kitchener, q and books on both the serious and lighter phases of international rela- tions are widely advertised It is a surprise to learn how much matter that was written years ago is brought out today as having a bearing on the war,
 The big "ads"-many of them GOV ering a whole page-have a particular news element in the fact that they generally Haunt in big type the ali Brish goods" idea. MT. aloyd George truly said" says one of these adver tisements, that this war would be de cided by silver bullets Every Ger man, or Austrian article bought in tiii country means so many silver bullets against us. Every British article pur | chased so many more of the all-power ful silver bullets for us.
 Charges circulating in one way O another to the effect that certaii lirms are of German origin have led t several libel suits. Many firms stio matized as German-owned have cleal ed themselves of the charge by cour action, with the result that retraction with profuse apologies are not uncom
 mon at advertising rates.
 There is no corner of the advertis ing pages without its martial spirit 0 it's grim bearing upon it. At the foo lof one column of Situations Vacant
 there appears:
 Wanted: A Coffin Maker, used t
 East End work"
 One wonders if this, too, is no prompted by the demands of the war