The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1914-05-14

ng VOCabularleS
the promise. thu, inO-ieds, Of the and hO- it
AFTER ALI, WE CONE BACK TO the one einehins
argument; And Lorier cars STAY good
THERE'S NO MONOPOLY of .nsuAse-no res,rie-
,sefs :, one sIPrs.On that Is p-Suh.sy the property
tremendously sisnihesn, phrase. -Lo1ier Cars STAY
SOMETIMES oct ~ WE WONDER the buyer tn. full
OF the spectacular IN it-snd q; times wonder n
more profound reasoning Of that STAY Good Good 'n'
BUT 1T is ONLY MoMENTARILY-ior we have
gods. the more discriminating not misied-they
ends r. buy L0 os and to SCI: them to their
s; 80 smMsnthusi..,,e Lo,er owners from 1904
IN STRICT CONFIDENCE we will admi, tina, for =.
of q. :. te whs,s ,. , question N the minds Of som.
e.r at $500 and feel possessed LoEer quality
1T WAS MOST GRATIFYING to find thss the public
confidence in Lo,er was such that statements re
and orders came IN months before could deliver
THAT MODEL WAS MADE in response to an in..,en,
"a year previously we had made the Lo1ier Light
reasonable price
AFTER CAREFULLY cANvAssINo the situation we
decided that, IL we could be certain OF market for
no, less than 5000 cars per and il the public
eheaply made sI of similar capacity and about m.
same price then could make such a car and sell il
at about that figure
BUT 1T MUST BE FoUR-it could not be an 100 ne,
cent Six made as IL must be made carry the LoEier
now sells ioI%saso t0' less ''-h inc L0iier Light Si'
AND 1T WAS DETERMINED that under no eireum
stances mus, the Lorier standard quality be low
YOU KNOW THE DEFINITION of Lo.er Quality Of
course: Uniform excellence throughout-not goodness
in spots.
so WE DECIDED to build such a model. build it the
nand. price at szioo eonhden, that should
later appear necessary to increase the price,
both Of costs and a0t Of the
demand and the low selling have proven right
HOW WAS 1T POSSIBLE" you may ask Why simply
by adopting the Lo1er plants and applying to the
DDS of manufseture-eHecting the same economies and
attaining the same eieieneies that have made possible
American cars O'@ '"'A"
WHY SHOULD NOT CONCERN like Lozier manu-.
makers of small ears-speaking relatively Of coursea
AND WHY SHOULD WE NOT divide the saving with
only FRc e +:
greater demand which in makes the price possible
THE LozIER POLICY HAS MADE GooD-,here i.
no longer any question about that.
MEN. TEN TIMES MILLIONAIRES have bought ,ba,
only to those whose % . soh ss 5 no,
appeals still more strongly to the knows
insists getting uii value for his money y MS means
SUCH MEN LOOK more carefully to the men and the
that ' the rs Sfse @o ,1sf
output OF the Lozier Fours were sold before they
seen ridden in a that model They knew
Loziers. though.
THE BUYER SHOULD KNOW that when he buvs q
car from concern whose history has been fire.
quent changes OF model of policy religion he
product of questionable value when w one
the value of which in the usedear Gepre-
ciate rapidly
WHAT is THE DIFFERENCE between a m anufacturer
who in effect: Our seasons model was no,
such as TO justify its continusnce-but neN
Is wonder-whats the generic difference
him and the street hawker who changes daily
so as not TO meet his customers of yesterday
READ Mr.. JOYS LETTER AGAIN-it tells the story
DOESN'T PRUDENCE DICTATE then that you should
buy only from a concern Of known standing and whose
policy has been right from the FIRST has been
consistently adhered tor
WHEN YOU BUY LOZIER you know that YOU hsv.
car with a reputation second back Of IL And
above all. you know II Il bears the Lozie- name plate
is of the family Of greatest is
they STAY good"
ps:l !: :! : .! !
W - "The Choice of
49, Men Who KnotO"
n .1H3