The county record. [volume] (Kingstree, S.C.) 1885-1975, 1914-04-30
clean STORES
ATTRACT TRADE
Dust a Parasite That Eats
Into Profits.
SHOPPERS DETEST FILTH

OBOt EssS S6sSSs ="
Many Merchants Fail to Understand
Value Of Hastily Arranged Exhibits
cobwebs and Trade Don't Mix-Up
to Date Retailer Uses Wordiess Lam
suase In Fine Display
Copyrighted 1914 by Thomas ]. sullivan.1
Cleanliness is next to godliness and
Is indeed a duty. Even from the
body's purity the mind receives secret
sympathetic aid.
So great is the effect Of cleanliness
upon man that it extends even to his
moral character.
Virtue never dwelt long with flth,
nor do believe that there ever was q
person scrupulously attentive to clean
hness who was q consummate villain.
But cleanliness In commercialism s
the most to be admired.
Not Sufficiently Attractive.
An unclean, a disorderly store cam
not hope to make big success In
these days of advancement One Of
the principal reasons why rural con-
sumers have gone to the large city
stores and retail mail order houses b
because some Of the home stores have
not been sufficiently attractive. They
have lacked both In orderliness and
cleanliness.
The successful merchant Is the one
who not only keeps his store up to the
point of a mans idea Of cleanliness,
but also up to the woman's standard
Of perfection. and. strange as 1t may
seem, dirty people do not like to trade
in dirty store, and a cleanly person
will never trade in dirty store II he
can help it, and the chances are hum
dred to one he can help 1t.
The retail mail order houses show
in their every move thorough recognt
ton Of the fact that woman has be-
come the purchasing agent Tor tho
American home.
The successful merchant is the one
who has discovered what women want
and In what form they want 1t dis
played
Women Enjoy Looking Around.
A woman. enters a store much as q
man enters a theater-both are willing
to be interested. Women enjoy look
ing.
The store which makes looking easi-
est and its display the freshest and
most varied goes a long way toward
inducing her to confine her shopping TO
that one store
The success of retail mail order
houses proves that shoppers enjoy
leisure In their inspection OF goods
which they propose purchasing. as
their immense catalogues are but dis-
play of their wares and can be studied
at leisure and ideas formed as to just
how the actual goods themselves would
correspond with the attractive Illus
trated display.
Beauty commonly produces love. but
cleanliness preserves it Age itself ID
not unamiable while 1t Is preserved
clean and unsulHed, like a piece or
metal constantly kept smooth ana
bright. which we look on with more
Measure than on q new vessel canke9>
ed with rust
Must Use q wordless Language.
The catalogue house Is hundreds of
miles away. asks payment in advance.
causes the consumer endless delays.
talks in print about mere pictures Of
goods, but In spite Of all these disad-
yantages it does interest and convince
by means Of its displays In it's cata-
logues and the opportunity Of the shop
per to "shop" undisturbed.
The up to date retailer Is persistentfy
asking people to buy his goods, not By
constantly boring them with spoken or
written questions, but simply by tho
method and manner In which his goods
are displayed
Bis goods must talk for him, and
talk effectually. and the language must
be wordless.
q =
But the pulling power Of price and
quality will not overcome the handicap
of a dirty, disorderly stock and store
q .
Cobwebs and trade were never good
friends.
They clash whenever they meet
Don't let them meet
Cleanliness an Asset.
Dust is a parasite that eats Into
profits. Don't throw away your prof
its. Throw away the dust; sweep out
the cobwebs. A dirty article Is never
q salable one.
{. y
Cleanliness is an invaluable asset
It means money in every mans pock-
ct, both from the standpoint of money
credit and sales.