Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-08-19
MORALITY AN ASSET
Relationship Between Business
and Religion Well Set Forth
by Advertising Expert.

The Associated Advertising Clubs OF
America are endeavoring TO establish
closer relationship than that which
exists between business and religion
To this end few of the most promi-
nent advertising men in the country
are invited, when the organization
holds its annual conventions, TO de-
liver sermons in which efforts are
made to show why the material affairs
that engage the attention of men may
be developed without involving a sac
-ifice OF spiritual growth.
Last year the clubs met in Balti-
more. where notable sermons were de-
Hyered by number of weil-known ad-
yertising men. This year the conven-
ton was held in Toronto, where on
Sunday small number OF the most
prominent advertising men in America
delivered sermons. Among the gen
tlemen who were asked to fill pulpits
IN the Dominion city was Mr.. c. B.
Hamilton OF Grand Rapids. Mich Mr..
Hamilton preached" in the broadway
Methodist tabernacle at Toronto.
Defining his Interpretation Of spir-
itua!ity in business. Mr.. Hamilton
said Il certainly do not have in
mind that old conception of the word
that implied sanctimoniousness and
the ability TO cant religious phrases. l
read In the Bible d much larger mean
Ing than that When | use it | mean
that kind of life which Christ exempli-
lied and which can be realized by men
who differ respecting the historicity
OF miracles or other historical facts
that is TO say. the essence OF a real
spiritual character is the possession
and the expression OF the Christ
spirit"
For Honesty In Business
With reference TO honesty and dis
honesty In business, Mr. Hamilton
made the following interesting decla-
rations:
The discovery that honesty really
pays In business Is apparently only a
matter OF yesterday. But today dis
honesty in business methods in prac-
tise Is disappearing under the white
light OF publicity that has been forced
upon 1t Generally speaking, notwith-
standing all the undoubted wrongs OF
modern business, ethical standings
were never more earnestly urged in
the business world, and never was
there a more widespread determined
effort to bring all business into har-
mony with our highest ideals of JUS
tice and truth.
The business man is beginning TO
recognize the fact that he is more than
money-getting and money-Spending
animal. as the old political economy
taught. He is beginning to see his re-
'ations to his fellow men, and so he is
struggling to humanize business SC
that its operation will bless, and not
curse society,"
Mr.. Hamilton insists that morality
pays in dollars and cents. that a high
standard Of manhood is an important
business asset and that the advance
ment of material prosperity ought to
and eventually must have a beneGcent
effect upon civilization and the oppor-
tunities for higher life. He does not.
however, limit himself to making a de-
mand upon the business man or the
employer for spiritual development
and moral growth. The workman also,
must. in Mr.. Hamilton's opinion, set
for himself Il high standard of ethics
IL he expects to be worthy of his hire
lie must rid himself of habits that in
terfere with his health and efficiency
and he must get n larger vision OF life
than that which is bounded by factory
walls, or he will fall by the wayside
with the man who tries to remain in
business by pursuing dishonest meth.
DDS.
The Real Issue.
AS man who has had widespread
experience in the advertising field, Mr..