Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-05-12
ATTRACT women
TO YOUR STORE.
They Do Most Of the Family
Shopping,
KEEP TO THEIR STANDARD,

They Are More Observing Than Men
and Will Not Make Their Purchases
In Disorder and Confusion--lmmacu.
late Array Of Goods PIeasss Thorn.
The ShiftIess Merchant Fails.
copyrighted. 1914, by Thomas J. Sullivan.
An acorn Is not an oak when It 10
sprouted. 1t must go through long
summers and fierce winters and en-.
dure all the frost and snow and thun.
der and storms and side striking winds
before it is q full grown oak.
Not Half a Man.
So man Is not man when he Ia
created. He Is only just begun. His
manhood must come with years. He
who travels through life prosperous
and goes to his grave without wrin.
Tile is not half man. Difficulties are
Gods errands and trainers. and only
through them can one attain to the
fullness Of manhood.
And what chimera Is man, what
a confused chase. what subject OF
contradiction-a proposed Judge Of all
things and yet a feeble worm of the
EARTH the great depository and guard
inn of truth and yet mere huddle
of uncertainty: the glory and scandal
of the universe!
Women Greatest Shoppers.
Man is sort of dependent creature.
and that is why woman took him in
charge and relegated him to the rear
of the procession. at least so far as the
purchasing agent of the home necessa
rieS goes. Some eXtravagant gupsser
has guessed that so per cent of all retail
buying is done by women
We guess that that guess is too high
Men have more to do with the fam
lily shopping than they are often will.
ing to have their wives. daughters and
sisters admit to friends.
Men are the court Of last resort. and
the case Is often reversed. as the eX-
changed and returned goods depart
ment Of almost any store can testify.
Perhaps the expense OF these depart
ments would be largely reduced II the
stores were made more attractive to
men. If 1t were less unusual and less
embarrassing for them to shop. Ger.
tain 1t Is that. even though the women
make 80 per cent of the family pur-
chases. the men must be catered to in
any store that is to succeed.
Women Very OBSERVING,
But. primarily. the stores are tor
women. They make up the majority
of every merchants customers. For
them the right merchandise must be
secured: to them the merchant must
make his appeal.
Just as surely as women are natu-
rally more observing than men. just 40
surely will the merchant make the
mistake Of his life II be attempts to
run his store in sloppy. slipshod
way. The successful store must he
kept up to the woman's standard.
Many men who are good mercha nts
In other respects fail here and then
wonder why they do not get the trade
wonder why 1t goes to the big city
stores or to the retail mail order
houses.
Attractive Stores Win.
Observing women who are careful
and conscientious housekeepers are
not going to buy in disorder and con.
fusion. One way merchant can
place himself out of reach Of competi.
ton is to make his store so cOnspicu.
Gus for its attractiveness. its cleanli-
ness. its immaculate order. its con-
venience for women, that even the
most particular of the sex will show
her delight in it,
This Is the most effective and least ex
pehsive advertising a merchant can do
In the business world OF today there
IL no place for weakling Business
Is a mans game and must be played
in mans way.
Shjftless Merchant Fails
The failure of the merchant VITO
Keeps a dirty. sloppy store. in an in
d0ient. s1liftless way. means another
revolution of the heel OF progress.
His trip to the scrap heap is for the
EeupTdI SOOu, LOT tue Dttttthieut dhN
advancement of the industry he would
keep in diSrepute That man Is al
ready on the CREASED side of the tObog'
gan 1t is but question of time when
you will hear him fall.
Woman's keen eye soon sorts out the
@torekeeper from the real alive. up to
date merchant. and it does not take
her any great length OF time to forget
that the dead. sleepy stOrekeeper ever
existed. and he Is so dumb and brain
less that he can't account for the loss
OF her trade
She viii Tell Him.
lei him ask any woman in his town
why he failed to get her trade. and
she can and will soon tell him that the
sooner such business man or store.
keeper as he retires and leaves the
field to his more progressive competitor
the better it will be for himself and
the entire community.
The Poor Dear!
Mr. Binks-- Why so unhappy?