Yorkville enquirer. [volume] (Yorkville, S.C.) 1855-2006, 1914-04-10
NEWSPAPER FAILURES
Always Difficult to Support Two Where
One Will Do.

She VIII 10.
The cost of establishing a newspaper
and Of successfully conducting it is
now becoming 80 great that few daily
newspapers can be established and put
on paying basis without the expendi-
ture Of great deal more money than
Is usually possessed by the men who
aspire to become publishers
Particularly Is this true where the
field is already covered by papers al
ready in existence. Some recent illus
trations Of the futility of trying to
maintain newspapers in a crowded field
are very pertinent examples Of this
fact.
Some months ago a new afternoon
paper. The Post, was launched in Mo-
bile to compete with the other after
noon paper, The Item, which already
covered the field. After what must
have been the expenditure Of great
deal Of money the Post was consolidst-
ed with the Item and it leaves the Mo-
bile afternoon field with one newspa-
per-right where 1t was before.
A short time ago 1t was attempted to
establish new paper in Jacksonville.
A modern and expensive equipment
was installed and the paper was
launched with a large force OF men to
compete with the Metropolis in a field
which the Metropolis already adequate
ly filled. The result was the same az
with the Mobile case, except the new
paper suspended absolutely.
Previous attempts have also been
made in Mobile, in Jacksonville, In
Tampa, in Pensacola, in New Orleans
and in numerous other cities, but all
with the same result-failure.
Attempts by afternoon papers to es-
tablish Sunday morning editions have
also been made in numerous fields and
In many Of them failure has been the
ultimate result. For years the Mem
phis News-Scimitar. an afternoon pa
per tried to establish a Sunday morn
ing edition in field already completely
filed by the Memphis Commercial APP
peal. AS a result the News-Scimitar
hovered on the brink for years, part Of
the time being operated by q receiver,
and it ultimately was forced to suspend
It's Sunday paper. The st. Louis Star
had an almost similar experience. The
Pensacola News put on a Sunday morn
ing edition in field already covered by
the Journal, and after but little more
than year Of operation 1t went the
way Of similar enterprises.
In New Orleans the Times Democrat
and the Picayune are said to be nego-
tiating a consolidation. These are the
two oldest papers in the Crescent City,
but the cost Of operating two morning
papers where one would do just as well,
is reason for consolidation.
Nearly every city Of any size Is
strewn with the wrecks Of newspaper
enterprises which finally had to sue
cumb to the inevitable. In the future
the tendency will be to limit and prob
ably reduce the number Of papers rath-
er than to establish new ones. The bus
mess men Of city do not want more
papers where the morning and evening
field is adequately covered. The bust
ness man can get more for his money
by concentrating his advertising In one
morning paper and one afternoon pa
per, and he can get 1t for less cost, than
when he scatters his business amongst
a number Of papers. In fact, the cost
liest burden which business commun-
ity can bear is surplus Of newspapers
Pensacola, Fla, Journal.