Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-01-12

D1 Los Angeles ana Seulnern 'di
fornia, and incidentally the erection
Of the greatest building in the world
devoted exclusively to newspaper
purposes. an enormous edition of the
tenth anniversary number of The
Los Angeles Examiner has been ex-
hausted Immediately upon publica-
ton.
1t is replete with valuable informa-
lion and is deliberately illustrated,
remarkable example of newspaper
art and enterprise 1t eXemplifes
the splendid optimism OF the Golden
West and the spirit OF achievement
which has made this great newspaper
IF the Great Southwest
Only ten years old, The Los An
seles Examiner now ranks second in
the United States in the volume of
advertising published and several
times has made the largest advertis
ing gains of any newspaper in the
country. Its growth in circulation
also has been phenomenal.
Seven Full Color Pages.
printed in mid week, there are 112
pages, containing no less than 1877
separate advertisements, occupying
SSH inches of space, total of
1885 columns, testifying both to
Hhe prosperity of Los Angeles and
the popularity Of The Examiner as
an advertising medium.
Seven beautiful front pages in full
color exemplify the character OF the
Of a
lions of from twelve to twenty four
pages each. Other pictorial features
'nclude five double pages, showing
eeverally the exterior of the new FIX
aminer Building, its interior segre-
cation into departments, the fine
harbor of Los Angeles, the great
aqueduct just finished by the city,
and the Panama Canal. the compile
zion of which is of such great COM
mercial Importance TO the South
west. Besides, there are many page
wide halftone illustrations.
Over 1850 inches of Pictures.
The halftones. not including the
many that adorn artistic advertise
ments. take up 1850 inches, or 20S
columns of space. The remainder of
the edition is given to news OF the
day and mainly to special articles,
many OF the latter bearing the sigma
lures of well-known persons.
A section Of twenty-four pages de-
scribes The Examiner Building, one
of the newest and greatest marvels
of a wonderful city. The real estate
deal a part of which va the pay
ment of more than a million dollars
by William Randolph Hearst for the
ground upon which the building now
stands, created a sensation at the
time it was made, involving as it did
the opening of Broadway. the prin-
cipal retail thoroughfare. TO the
south. and the extension of the
downtown business section in that
direction.
Mr.. Hearst's instructions to the
architects were to provide plans for
a building suitable INTELLECTUALLY to
Southern California, its climate and
traditions, and also fitting the most
modern of newspaper requirements.
In both respects success has been
achieved
Building Is Ideal.
Singing Architecture" is the
graceful phrase suggested by this
building to Charles f. Lummis, the
noted author, and an authority upon
dhe history of the Southwest. EX-
perts declare it perfect from an en-
glneering standpoint. And newspa-
per men describe it as the realization
Of their dreams.
This. the greatest of newspaper
buildings. is 1928 feet in length ia
feet wide and 25 feet high The floor
area is l02,272 square feet Archi-
iecturally it slavishly follows I'D set
type, but has an individuality of it's
own, which popularity may be COM
pared to the mission style, but more
accurately may be said to resemble
the best of the Spanish Renaissance.
The equipment is the best that
money could buy. steel supplanting
wood. even as furniture, wherever
practicable. Approximately half a
million dollars was spent in the
pressroom, which is as long as a city
block. Huge presses with a capacity
of 165, 600 twenty four page papers
an hour have been installed to print
the big editions of the daily and Sun
day Examiner.
Shows Country's Prosperity.
Particular attention has been Civ
en- to the health and comfort of The
Examiners army of employees, the
lighting and ventilation being ideal.
Shower baths and other unusual con-
Neniences are provided.
While million population for Los
Angeles in 1920 is the keynote OF the
promotion features of this special
edition, il sets forth not only the
progress and prosperity of the larg
est city on the Pacific Coast. but pre-
sents the advantages and achieve
ments of every other section of what
Is known as southern California.
Complete and elaborate reports to
The Examiner show that, in the face
OF discouraging financial conditions
throughout the country. the last year
has been notable in every town and
county of Southern California fol-
advancement of every kind.
The commercial products of the
eight southernmost countries last
year, according to The Examiner
tgures, reached a total value OF
SECS, 22S 600
Best of Roads.
one indication mentioned OF this
prosperity is the fact that there are
$4,000 automobiles in Southern Cal
iiornia, and there is not day in IN,
year when they can not be used fol
pleasure rides over the best system
of roads in the West. Los Angelo.
County itself contains more miles
Of good roads than any other county
in the United States. The city o.
Los Angeles spent nearly $4,000, 0Ot
last year on street and boulevard i'm.
proVements.
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