The gazette-times. [volume] (Heppner, Or.) 1912-1925, 1914-07-16

IseINeu, 50 many tumDlerS OF Jelly. mat
will make thoroughly attractive offer,
and many city housewives will be glad
to take advantage of it.
You will secure greater profit ON
your products by developing list of
customers in some such way and sell
ing directly to them than would be the
case if you sell your goods through
merchants. But if the direct delivery
plan is not convenient for you, the next
best step would be to visit the best
grocers in nearby towns, show them
samples of your products, and get one
or two who will handle your product.
Grocers viii Purchase.
Grocers are usually glad to get regu-
lar supplies of real home made canned
fruit and preserves in glass, and by
taking some samples with you and call
ing on the leading grocers in town or
two, a good market for your products
can frequently be assured. Moreover,
the grocer can frequently give you valu
| dDie ddNlcc anu souHu puSiHcSo IHAul
nation about the demand, prices, the
best way to put up your fruit to meet
local taste, etc. Usually such merchants
are willing to buy outright, if you guar
antee quality, so there win be no neees
sity of leaving your goods to be sold
on commission. Sometimes, however, it
may be necessary to have them sold
on commission. In this case it is well
to be sure that the goods will be suit
labiy displayed and advertised, or to
advertise them yourself, stating where
your products can be secured. If you
do the advertising, less commission
should be paid.
If you adopt an attractive label with
the name of your farm printed on it,
put up fruit in jars of neat shape, and
secure one grocer in town or two near
| by so that orders can be filled prompt
ly, you will find that in the course of
year, provided your product is Of
good quality, quite quantity of it can
be sold, and with little selling effort
on your part after the first arrange
ment has been made.
Attractive appearance will have much
to do with promoting sales. In choosing
glass container, and label, great
care should be taken to have them at
traetive and distinctive. A net con
tainer helps to sell goods. 1t bears the
same relation to high grade produce
that a suitable franc bears to a bean
tiful picture. Make your label attract
i've and distinctive. The products of
some manufacturers are labeled in such
ways that they stand out and draw at
tentiou no matter where the merchant
places them on his shelves.
Products Advertise.
Fnc preserved fruits are one of the
things which readily advertise them
selves if given a chance. They are food.
They make direct appeal to the palate.
Everybody is interested because every
body eats and practically everybody
likes fruit. They are rich in color.
With line of clear home made jel-
lies and Jams, the label should not be
too large, for it should be possible to
see the attractive tints of the product
through the glass. Much stuff of this
sort reaches the grocer soiRed with dust
from packing material If you sell your
product through grocers, be sure that
the Jars are in spotless condition when
they reach him. Tell him that you think
the color of your goods is a strong sell
| ing point. and ask him to display some
of them where the light can shine
through the glass.
When endeavoring to secure custom
crs, whether the consumers himself or
groecrs, explain reasons why your pro
ldncts are better than others-why they
should be purchased. Cleanliness, sn-
perior flavor, and convenience are all
sound selling arguments.
Keep List Of Customers.
After securing customers, if you sell
directly to housewives, keep list of
customers, their address, notes as to
their speeial likes and dislikes in the
| fruit line the amount of preserved
| fruit they are apt to ucs in year, etc.
This will help you to dispose of your
products next year. When delivering
Goods 10 customers tell or write them