davidaulloa/AmericanStories huggingface dataset:
Washington standard. [volume] (Olympia, Wash. Territory) 1860-1921, 1914-05-08

Just as was expected, the article
in last weeks issue of The Washing
ton Standard on "How Farmers Can
Aid Local Market" reprinted from a
Snohomish county newspaper, has
brought forth a series of answers
from the farmers themselves that
promises to furnish material for con-
tinuing the discussions for several
issues, and the consideration Of the
local market problem doubtless will
prove as interesting as any conducted
for some time.
The answers so far received, how
ever, have deviated somewhat from
what had been anticipated, in that
they criticise local merchants while
the discussion was not started by To-
cal merchants and the article in last
weeks paper did not come from them
but from business man of Snoho-
mish county. However, the columns
OF this paper are open to the local
merchants or any one else who cares
to reply to statements made In the
contributions from the farmers, as It
is desired to make this discussion as
fair to III sides as possible. r. ~
s The first contribution. signed by
ga Farmer" is As follows:
Editor Washington Standard:
Some Truth In Argument.
ION reading your issue dated May
/, note the contents Of the clipping
from q Snohomish county merchant
giving his view Of the local farmer.
I'VE are willing to admit there is
some truth In his argument. We
know that great many farmers are
wilfully negligent as to the freshness
and quality Of the produce they offer
for sale, which not only reflects badly
on the guilty farmer but on all the
farming class Of people, for In order
to get the highest price for our pro-
\ duce we must be careful in packing,
be honest in our dealings in every
particular, and strive to build repu-
tation as individuals that no one can
refute. However, l believe If our
merchants were as much interested
in our affairs as they claim they are,
they would strive harder to show the
farmer the way to pack and prepare
his produce that would make 1t most
profitable to both producer and mer-
chant.
Farmers are human as we'll as
merchants, and they know when they
get square deal as well as other
! business men. When 1t comes to be-
ing dishonest there are more dishon.
est merchants. comparatively speak
ing, than farmers.
Cheap Labor Competition.
"Our merchant from Snohomish
county. in buying his produce from
Seattle in preference to his local far
mer. is bringing about competition
that is almost impossible for an
American-born farmer to meet, q
this brings him in direct competition
with the Chinese. Japanese and Ital'
Ian gardeners who are the cheapest
and employ the cheapest labor OF the
land, q class Of people who do not pay
taxes. do not own much Of our soil
but on the other hand rent. keep theil
families in the old countries where
they exist for moro tribe. send thsil
money home a. fast - It II earned
until they accumulate sufhcient fund.-
for their few wants and then rsturs
home themselves to help spend Il %
An American farmer reared II
this country cannot exist on Chimes
wages. or Chinese prices for his pro
duce. raise and educate his family =,
Washington standard. [volume] (Olympia, Wash. Territory) 1860-1921, 1914-05-08

Next Sunday, May 10, was this
week designated by Governor Lister
AZ Mothers Day."
Appropriate exercises. carrying
out complete the impressive Masonic
ceremony, marked the dedication
Wednesday afternoon OF the Olympia
and Thurston county Carnegie IL
brary. now under construction at
ing. steel 10 made indestructible. A
H. Hankerson, grand master Of the
Masons. had charge Of the dedicatory
exercises, and talks were made by
Governor Lister and the mayor.
Washington standard. [volume] (Olympia, Wash. Territory) 1860-1921, 1914-05-08

CONTINUED ON page 81
Washington standard. [volume] (Olympia, Wash. Territory) 1860-1921, 1914-05-08

CONTINUED ON page ~
Washington standard. [volume] (Olympia, Wash. Territory) 1860-1921, 1914-05-08
FARMER DISCUSSES
MARKET PROBLEMS
DISCUSSION OF LOCAL SITUATION
WAVES WAIlM-MORE LET
TIERS TO FOLLOW.
The following letter is published
rs contribution and in no wise

as q COHtfiDUtIOH anu III no WISc
represents the opinion of this
newspaper, any more than did the
article in last weeks issue which
brought forth this discussion. Con-
sequently the statements made
therein are made on the authority
of the writer, whose name is on
file in this Office, and are pliblish-
ed here as setting forth the far
mers' side of the local market
question, in the hope of reaching
solution of the question.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27
Points on
Advertising
By HERBERT KAUFMAN
(Copyright)
The Tailor Who Paid Too Much.

was buying q cigar last week
when a man dropped into the shop
and after making q purchase told the
proprietor that he had, started q
clothes shop around the corner and
quoted him prices, with the assurance
Of best garments and terms.
After he left the cigar man turned
to me and said:
"Enterprising fellow. that; he'll get
along"
But he WON'T" replied, and
furthermore, I'll wager you that he
hasn't the sort of clothes shop that
will enable him TO-"
What made you think that?'
,Querled the man behind the counter
His theories are wrong" ! ex'
planned. he's relying upon word OF
mouth publicity to build up his busi-
ness and he can't Interview enough
individuals to compete with a mer-
chant, who has sense enough to say
the same things he told you, to a
thousand men. while he is telling 1t to
one. Besides. his method Of adver-
Using is too expensive. Suppose he
sees q hundred persons every day.
First of all, he is robbing his bust
ness Of its necessary direction. and
besides he is spending too much to
reach every man he solicits."
Il don't quite follow you"
We'll, as the proprietor Of clothes
shop his own time is so valuable that
! am very conservative in my esu-
mate when put the cost Of his solicit
ing at five cents a head.
Now. II he were really able and
clever he would discover that he can
talk to thousands Of people at tenth
Of a cent per individual. There is not
q newspaper in town the advertising
rate Of which is $1.0O per thousand
circulation, for a space big enough In
which to display what he said to you"
Il never looked at 1t that way" said
the cigar man.
It's only "the man who hasn't looked
at Il that way" who hesitates for an
instant over the ACCESSIBILITY and profit
ableness Of newspaper publicity.
Newspaper advertising is the cheap
est channel Of communication ever
established by man. A thousand let
tiers with one-cent stamps will easily
cost fifteen dollars, and not one en-
velope in ten will be opened because
the very postage is an invitation to the
waste-basket.
II there we're anything cheaper rest
assured that the greatest merchants
in America would not spend individual
sums ranging up to half million dol
lars a year and over, upon this form
OF attracting trade.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27
Cotton Staple Cloth Material.

The worlds production OF raw SILK
increases little, II at all. Japan shows
a considerable gain, which is Offset by
losses In other silk-raising countries.
The worlds wool clip is stationary or
declining. The festive goat Of angora
persuasion is multiplying his offspring
and his fieeces, but 1t will be many
day before mohalr takes leading posi-
ton in the textile trade.
Meantime the population Of the
world is increasing. and the average
individual uses more clothing than
ever before.
This condition throws heavy and
increasing burden on cotton, which
more and more is becoming the staple
clothing material. Our southern plant
ers are ready to bear this burden-for
consideration-but It is not
healthy state Of affairs for the world
at large. Viewing the situation broadly
one can understand why any expenr
ment which promises a new cloth ma
king material is followed with such
eager interest by scientists, manufac'
turers and governments. - Chicago
Journal.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27
The Dollar That Can't Be Spent.

Every dollar spent in advertising Is
not only seed dollar which produces
a profit for the merchant. but Is actu-
ally retained by him even after he has
paid Il to the publisher.
Advertising creates good will equal
to the cost Of the publicity.
Advertising really costs nothing.
While 1t uses funds 1t does not use
them up. 1t helps the founder OF
business to grow rich and then keeps
his business alive after his death.
Il eliminates the personal equation.
It perpetuates confidence In the store
and makes it possible for a merchant
to withdraw from business without
having the profits Of the business
withdrawn from him. II changes a
name to an lnstltution-an institution
which will survive its builder.
It Is really an insurance policy which
costs nothing-pays a premium each
year instead OF calling for one and
renders 1t possible to change the en-
tire personnel Of business without
disturbing its prosperity.
Advertising renders the business
stronger than the man-independent
of his presence. 1t permanentizes sys-
tens OF merchandising, the track OF
which is left for others to follow.
A business which is not advertised
must rely upon the personality Of It's
proprietor. and personality in business
is decreasing factor. The public does
not want to know the man who owns
the store-it isn't interested in him,
but in his goods. When an unadver-
tised business is sold 1t is only worth
as much as its stock Of goods and lite
fixtures. There is no good will to be
paid fort does not exlst-it has not
been created. The name over the door
means nothing except to the limited
stream of people from the immediate
neighborhood, any OF whom could tell
you more about some store ten miles
away which has regularly delivered It's
shop news to their homes.
It is as shortslshted for a man to
build a business which dies with his
death or ceases with his inaction, as
II ls unfair for him not to provide for
the continuance Of lts income to hls
family.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27
Most Demonstrating.

Stewart Edward White tells of his
greatest disappointment. 1t happened
when he was 1--WE years old.
81 understood that those who main
tanned perfect department in school
during the week would be given their
choice OF sweetmeats. l therefore be-
hayed myself with extraordinary pro-
priety. When the time came and de-
manded my sweetmeats found that II
was my choice OF a seatmate that had
been offered. l never quite forgave
that teacher, and shall always consider
the week of good conduct one lost out
OF my life"
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27
The Difference Between Amusing
and Convincing.

An advertiser must realize that
there is a vast difference between
amusing people and convincing them.
II does not pay to be smart" at the
line rate OF the average hrst'class
paper. l suppose that l could draw
the attention OF everybody on the
street by painting half Of my face red
and donning a suit Of motley.
might have a sincere purpose in wish
ing TO attract the crowd, but / would
be deluding myself II I mistook the
nature Of their attention.
The new advertiser Is especially
prone to misjudge between amusing
and convincing copy. A humorous pic
ture may catch the eye OF every
reader, but 1t won't pay as well as
an illustration Of some piece OF mer'
ehandIse which will strike the eye OF
every buyer. Merchants secure vary
ing results from the same advertising
space. The publisher delivers to each
the same quality Of readers, but the
advertiser who plants HIppaney In the
minds OF the community won't attain
the benefit that is secured by the
merchant who imprints eIlnehlns argu-
ments there.
Always rene mber that the advertis-
ing sections of newspapers are no DIFF
ferent than farming lands. And 1t Is
as preposterous to hold the publisher
responsible for the outcome OF unin'
telligent copy as 1t would be unjust to
blame the soil for bad seed and poor
culture. Every advertiser gets exactly
the same number Of readers from a
publisher and the same readers-after
that it's up to him-the results huctu'
ate in accordance with the intelligence
and the pulling power Of the copy
which is inserted.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27

employed the Same materials for his
work. The one drew your attention
and held It by the grace and clever
ness and art manifested in his display.
The other realized 30 little OF the pos
sibilities in the materials placed at his
disposal that unless some one called
your attention to his mediocrities you
would have gone on unconscious Ok
their existence.
An advertiser must know that he
gets his results In accordance with the
skill exercised In preparing his verbal
displays. He must make people stop
and pause. HE copy has to stand out.
He must not only make a show OF
things that are attractive to the eye
but are attractive to the peoples needs
as we'll.
The window-trimmer must not make
the mistake OF thinking that the show
lest stocks are the most salable. The
advertiser must not make the mistake
Of thinking that the showiest words
are the most clinching.
Windows are too few in number to
be used with indlscretion. The good
merchant puts those goods back OF his
plate glass which nine people out OF
ten will want. once they have seen
them.
The good advertiser tells about
goods which nine readers out OF ten
will buy, II they can be convinced.
Newspaper space itself is only the
window, Just as the showcase is but
frame for merchandise pictures. A
window On a crowded street, In the
best neighborhood. where prosperous
persons pass continually, is more de-
sirable than one in cheap, sparsely
settled neighborhood. An advertise
ment in a newspaper with the most
readers and the most prosperous ones.
possesses a great advantage over the
same copy in q medium circulating
among persons who possess less
means. It would be foolish for shop
to build its windows in an alleyway-
and Just as much SO to put its adver-
Using into newspapers which are dis
tributed among "alley-dwellers."
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27
The PerambuIatIng Showcase.

The newspaper is n huge shop win
dow. carried about the town and de-
llvered regularly into thousands Of
homes, to be examined at the leisure
Of the reader. This shop window Is
unlike the actual plate glass showcase
only in one respect-it makes display
Of descriptions instead Of articles.
You have often been impressed BY
the difference between the decorations
Of two vindoW-trtmmerI, each OF whom
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27
On. Point Of Agreement.

Secretary. Garrison OF the war de-
partment was once being interviewed
by an indiscreetly inquisitive journal
list. who contradicted and cross-ex-
amined the secretary till at last the
worm turned. How long do you hope
TO retain office?" asked the interview
err. Very promptly Mr.. Garrison asked,
How long is a piece Of string?" The
interviewer stared at him In aston
ishment. Ill don't know" he
gasped. Neither do l." said the sec
rotary cordially. I'm glad we've
agreed about something. Good morn
Ihgl"
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27
Perfectly Lovely Time.

She Is having h perfectly lovely
time"
How sol"
she 10 engaged to one Of twins.
They both call on her and she can't
tell them apart"
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27

Every farm should have some clover.
Cabbage thrives best In a cool, moist
climate.
Alfalfa should not be cut too late in
the season.
Summer pruning decreases the Wig
or Of the plant
Fashions change, but a good COW
is always In the fashion.
Proper cultivation is an important
factor In crop production.
Pure air and plenty OF It is an abb
solute necessity for turkeys.
When COWS are In the pasture do
not send a vicious dog to drive them
In.
Growing lambs for mutton is a pay
ing business independent OF the wool
crop.
Prune weak growing varieties heav.
lily in winter; strong growing sorts.
lightly.
The quarters Of lousy hogs must
also be treated II vermln is to be do
stroyed.
Any future increase in the produc'
ton OF sheep must come mainly from
the farms.
Do not set apple trees too close
twenty to twenty-five feet is about the
right distance.
Nest boxes should be built low and
the entrance somewhat shaded. as the
hens seek privacy.
Where the number OF chickens Is
great, 1t is a good plan to plant clo-
yer just for their use.
Never permit a hog to become
lousy, using crude carbohc acid and
coal tar as a preventive.
Fresh, clean. cool water for hens and
chicks and other kinds of poultry 10
very essential in hot weather.
Always water the horse after he has
eaten his hay at night. Do not 90 to
bed leaving him thirsty all night.
Planting cucumbers In continuous
rows insures fruit from one to two
weeks earlier than the hill method.
II the Strawberries have been picked
two seasons. spade up the beds and
SOW the land for some late planted
crop.
The woodpeckers do q wonderful
amount Of good by digging out and de-
vouring young worms and insects on
trees.
More cleanliness about our hog pens.
coupled with proper care about intro
ducing infection, will keep cholera out
OF the herd.
Give the chickens all the lawn clip
pings and waste leaves and vege'
tables. Give plenty Of green food to
the laying hens.
The hog depends to a certain extent
on grain during the growing period
and must be fattened almost entirely
on concentrated feeds.
Remember never to strike COW. II
she is mean, that Is no reason why
you should be. Turn her of and put
a good COW in her place.
It is stated that one-half the apple
crop in Iowa, representing a value OF
$3,0OO,OOO, is lost annually because OF
damage by the codling moth.
Keep the chicks out Of damp places
and watch for roup. Dampness affects
the feet and legs Of the chick. The
higher the breed, the greater the care
must be.
There are still some pretty poor
bulls in this country. Wherever you
find one of those animals, you will find
a man with whom dairying Is q dis
NAL failure.
Fruit trees in the orchard must he
fed like so many pigs in pen IL the
trees are to produce well. Unfertilized
fruiting plants will not yield enough to
pay for their care.
Soil" is a mixture OF earth. water
and air. Too much Of either is bad;
too little means partial or entire crop
failure. Cultivation. early and often,
gets conditions right.
The world never yet saw the best
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27

Fertility may be restored to worn
out land by saving all animal manures
and putting them on to the land; by
making use Of all crop residues-that
is. putting back into the soil every
thing not used fer feed; By turning
under green manuring and catch crops.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27

Barnyard manure, available on every
farm. makes one Of the best organic
fertilizers to use, and every farmer
ought to consider ways and means OF
preserving It. When left in the open
in piles for even a short time the loss
q very large.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27

The remedy for sour land Is lime
and proper drainage. First drain on
ali moisture and allow the soil to be-
come dry. Then spread ground lime
stone rock and as this works down
into the soil you will ind all traces
Of sourness disappear.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27

The world never yet saw the best
cow. Don't be afraid you will be
lonesome in your hunt for her There
are a lot Of men looking. and you
may as we'll be at the head Of the
heap as not.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27

Preservation OF the poultry build
ings means the same as cash in the
bank. Keep them well painted out
side and whitewashed inside. 1t also
adds to their attractiveness and sani-
tation.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27

Although a flock Of well-feathered
ducks or ducklings. geese or goslings
will not suffer from staying out in the
rain, they will Immediately show the
bad effects Of housing in damp quar-.
tiers and their buildings must be thor
ouehly dry.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27

Soil" Is a mixture of earth. water
and air. Too much Of either is bad;
too little means partial or entire crop
failure. Cultivation, early and often,
gets conditions right.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27

Nearing Kerbela We passed more
and more donkeys, laden with the Oh
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27

Before buying a bull study closely
the production records Of his female
ancestry, particularly his dam. Great
producing COWS are very likely to re-
produce their abilities in their sons.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27

Fruit trees in the orchard must he
fed like so many pigs in pen II the
trees are to produce well. Unfertilized
fruiting plants will not yield enough to
nay for their care.
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27

a VEXT to Mecca the most sacred
cities in all the Mohammedan
N world are Kerbela and Nedjef
on the edge OF the great Ara
- Hmm Lnenrf snmfhWaRf from
Baxter Springs news. [volume] (Baxter Springs, Kan.) 1882-1919, 1914-08-27

Not only do turkeys-about 100 to
each quarter section Of land-gobble
I'D the grasshoppers effectively, but
they do little II any damage to the
alfalfa fields.
The herald-advance. (Milbank, S.D.) 1890-1922, 1914-10-09
Order to Show Cause Why a De.
cree to Mortgage Real Estate
Should Not be Made
state Of South Dakota
In County Court

NldtC VI 'FoAlh DhhoD1 o'"i'
tss Within and for
County of Grant said County
In the matter OF the Eststa of samuel NJ. Boy
er, deceased.
CIarisa Boyer. the Administrative of the estate
of Samuel M. Boyer, deceased. having filed her
petition herein praying tor u decree to mortgage
the following described real estate of said de-
ceased for the purposes therein set forth, sand
land being situated IN the county of Grant, and
state of south Dakota, to-wit.
The southeast quarter (5e4) OF section
thirty two t32,) and the II ,rthwest quarter of
the northeast quarter (nW4 nelq) and lots
one %. two (2), thre, CD and % Of -ec ION
thirty three (o3) aud lot one % OF section
twenty-eight (.s), all In township one hun
dred twenty-onu O2l) of range tlfly.one (5l),
Slseeton 4 Wahpetou Indian Reservation
II is therefore ordered, by Hon. S. 5. Lockhart
Judge of said Court, that all persons interested
in the estate OF said deceased, appear before the
said county court on the 18th day ofOctober. 1914
at two O'clock IN the afternoon OF said day, at
the court room of this court at the First Nation
al Bank building, Mlibank, in the county OF
Grant, and state of South Dakota. to show
cause why u decree should not be granted to the
said Clarieea Boyer, administrators to mortgage
said real estate of the said deceased, Samuel M.
Bower, for auch sum, rate Of interest and fer
such length OF time as the court may deem nee
essary.
least three successive weeks in the Herald-Ad
vance, q newspaper printed and published In
said Grant county. and personally served upon
the attorney for the other heirs, and the petition
er, Clarrissa Boyer. ten days before the hearing.
Dated september II, 1919.
BY the Court
5. 5. LocKHARr
County Court County Judge
Seal)
oct 2.3-l6