davidaulloa/AmericanStories huggingface dataset:
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
How to Write Advertising Copy
BY HERBERT KAUFMAN

Author of ~Do son,eaaags Be sonaethhagr.
SKILLED layer OF mosaic works with small fragments 90
~ stonethey fit places than the larger chunks
The skilled advertiser works with small words-they lit
minds than big phrases.
The simpler the language the greater certainty that will be
understood by the least intelligent reader.
The construction engineer plans his oadbed where there
minimum of gradhe works along the lines OF least resistance
The advertisement which runs into mountainous style is badly
surveyedal minds built fog high grade thinking
Advertising must be simple When tricked out with the
jewey and silks of literary expression looks much OF
place ball dress at the breakfast tablet
The buying public only interested facts People read ad
refreshments to find out what you have to sell.
The advertiser who re the the shortest time
the Blank cartridges make noise but they do
hitbank talk however clever is only wasted space
You force your statesmen keep solid don't allow
them sell muslin with quotations from Omar with
selling talk anything that you are not willing to 10
personal craftsmanship.
Cut phrases they inserted the sacrifice OF
clear you talk Only be more bret
Publicity coser than price downward
from $40 line talk not cheap but the most expensive commodity
in the world
your to the senographer Then you viii be 50
busy Saying it, that will have time to bother about the
gwgaws Of writing Afterwards take the typewriter manuscript
every every line that be erased without
emitting important detail What remains in the end all that
really counted in the beginning.
Cultivate brevity simplicity "savon Francais' may look
but people will understand French Soap Sir Isaac
Newtons explanation gravaton pages the school
boys and home What must down clnches
Indefinite talk wastes space It IS not 1000 productive The
copy that prices sacrifices half pulling power has
tendency bring lockers instead of buyers It often false
Impressions Some people bound conceive the idea that the
goods higher priced than reayothers by the
likely infer that the prices ower and away think
ing that you have exaggerated your
The reader be by copy. Big space
cheapest because doesn't single eye Publicity be
the offensive There far advertisers who keep their
lights Of their bushelthe average citizen hasn't time
overturn your bushel.
Small space expensive Like snovvseor there is
not enough of it to lay.
Space IS comparative after ali. It Of
much is used but how 1t used The the limited
post and miles, but they are going
fast to make what the shingles say yet
OF Browns big bulletin board Of the hill leap them before
SO much as the sum total Of Jones dinky display.
Just advertisements aactvel displayed every day every
matter how rapidly they be going through advertising
and produce results than png pieces copy
scattered through hall dozen papers.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Another Chance for Hubby.

Advertisement in paper-not IN
the BillvilIe district: This is to no
tify my husband, who got mad and
ran away without sayin so much as
word, that If he returns home and
signs a paper to quit his meanness
and act sensible, like he ought to have
been raised to, which he wasn't, about
all that Rean think Of now will be
forgiven, provided, as said before, that
he Is changed man an will quit rails
in Cain an a-doin Of nothin' ATTAIN
ia Constitution.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
SHE RIFFS SAL {.
State of Louisiana-Parish of Ascen
sion-Twenty- Seventh Judicial
District Court
Peoples Bank of DonaldsonviIle
VS.. No. 2247
Joseph Constantin.

liz Y VIRTUE OF and in obedience
~ to an order of seizure and sale
issued by the above named court in
the above entitled and numbered
cause, and to NE directed, I have
seized and taken into my possession
and will offer for sale at public auc-
ton to the last and highest bidder,
according to law, at the principal
front door of the courthouse of the
parish OF Ascension, in the town of
DonaIdsonville, on
SATURDAY, OCTOBER "a, 1914,
at II O'Clock a. H., the following de-
scribed property, to-wit:
A certain tract of land situated in
the parish of Ascension, on the right
bank of the Mississippi river at
about one-half mile below the town
OF Dona1dsonvil1e, measuring front on
said river about one-half arpent, with
depth of five arpents, more Or less;
bounded on the upper side by the
lands of Gustave Gre and of Ber-
nard Lemann & Bro, below by those
of Mrs. J. C. Braud, and in the rear
by the lands of Lemann Brothers; to-
gether with all the buildings and i'm
prOvements thereon.
Terms and conditions-Cash in
United States currency.
e. C. HANSON,
Sheriff, Parish Of Ascension
Donaldsonyille, La, Sept. IS. 1914.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
possTh,e of Application.

An old woodsn1an was walking
through forest when he saw q large
bear approaching him, Realizing bis
predicament, he exclaimed: "Oh Lord,
be with me!'' Still the bear came on,
when the man again prayed: "Oh
Lord, be on my side Seeing the
bear continue TO approach, the woods
man, whipping out his knife, ex-
claimed: "Oh Lord, If you won't be
on my side, just declare neutrality. an
I'll show you the goll-darndest bear
fight you ever saw in your llfe.'
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
CIVIL SERVICE EXAMINATIONS
Opportunities for Obtaining Employ
ment Under the Federal Gov.


ment Under the Federal Gov
eminent.
The United States Civil Service
Commission announces the following
examinations to be held on the dates
given below, and circulars containing
further information relative thereto
may be seen at the office of this
paper:
Oct. 20-Auto-maehinist, male, 81
per diem, Bureau Of Engraving and
Printing.
Oct. 21-Entomologica ranger,
male, $840 to $1,000 a year, Depart
ment of Agriculture.
Oct 27-Assistant in Rural Educa-
ton, female, $500, Department of
Interior
Specialist in home economics, f.
male, $500, Department of Interior.
Ornamental iron worker, male,
$40 per diem, Bureau of Printing
and Engraving.
Nov. Specialist in agricultural
education, male, $500, Department Of
the Interior.
Junior physical chemist, male.
$500, Bureau of Chemistry.
Nov. 4-Teacher Of vocal music,
female, $3.50 per annum, Indian Ser
vice.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
taow Indians Sleep Warr,

The Indian, according to a writer
about camp life, resorts to two meth
DDS to keep warm while asleep. If it
Is not unduly cold. he lights rather
large fire and warns the earth, then
rakes away the Goals, lies down and
pulls his blanket over him. In colder
weather, besides this, he heats g big
boulder, covers 1t lightly with earth,
and curls himself around 1t. He never
wraps himself In the blanket, but uses
1t exclusively as q covering.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Would Be Second Choice,

Little Helen had received a. package
through the mail from her Aunt Edith
containing patterns for two dresses,
one pink and one blue One was In
tended for her and the other for her
little sister, Dorothy. While examin-
ing the dresses. she exclaimed: 1.-THE
little dear may have her choice. bu. I'll
take the pink one"
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Thirteen Mo Hoodoo 70 Him,

Police Serg. John Figg, In acknowl-
edging presentation from his COM
rades in the Dover (Eng.) police force
On his retirement, denied that misfor-
tune attachgr7s to the Hsmber IS. He
said he was one Of family Of 10; he
started work at thirteen; was 13 years
In his first employment; joined the
Dover police on April 10, when he was
twice thirteen years old; and his fam
lily numbered Is.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
koouous Discovery.

Another thing that tnterferes some
what with mans ambition to get
even more than seventeen miles per
gallon Is the women folks scientific
discovery that gasoline, poured freely
around the roots Of the burdock plants
along the back fence, will kill 'em
deader than door nail-Ohio State
Journal.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Wise PrecautIon.

A certain politician desired diplo-
matio appointment, says the Washing
ton Star. A friend. in surprise, said
to him: "But. you don't even speak
the language of the country" well"
replied the determined applicant, "a
man isn't nearly SO likely to make
indiscreet remarks, If he has to get
a lexicon and look up the meaning
of every word he utters."
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Cure for WhoopIna Cough.

A gill of amber, half 8 gill OF old
Jamaica rum. Mix them together and
rub the child's back and breast with
it. Then put piece of new flannel
over breast and back. Do this night
and morning and whenever the cough
ts very troublesome You will find
that vhooptng cough will not last long
after this treatment.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Magic for fest Spots.

To remove rust spots on bathtnbs
and basins and discolorations in toilet
basins and sinks apply muriatic acid
with mop. AS soon as the discolorar
ton Is removed the acid should be
thoroughly rinsed off with clear water.
The acid works like magic; 1t Is al
most instantaneous In It's effect and
the labor Of scrubbing is saved.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Government Kept Golna,

II notice that the old mans quit
cussin' the government? Eyes; after
tryin' it for 80 year the government
kept a-goin', jes' like 1t never heard
tell Of him-never so much as askin'
him to please let up an give it a
chance to grow up with the country.
That made him so mad he was too
full fer utterance. he was struck
speechless!
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Hearino Heart Beafs

II you hear your heart beat In one
ear, as many persons do, 1t Is no proof
Of anything wrong with the heart. Il
Is much more likely to be local de-
feet such as a chronic catarrh OF the
middle ear Or stiffness and retraction
Of the drum. This is on the authority
of leading physician Of Chicago.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Rather a Neat Rehuka.

I'VE will now take up our annual
collection for the benefit Of the hea-
then announced the Rev. Dr.. Fourth
" at the close Of his sermon, and ].
hope those YOUNG men making 30 much
noise all through this service will be
especially liberal in their contribu-
ton. They are In duty bound to help
their brother heathens."
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Passing of the Epitaph,

A monument dealer says but few
people now have epitaphs on the mon
uments Of their loved ones. It is get
ting SO in many cases that you can't
guess fellows final destination by
the way the marble ticket routes him.
Houston Post.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Daily Thouai1t.

a mans true wealth hereafter IL the
good he has done In the world to his
feilowmen; when he dies, people wifi
ASK, what property has he left behind
him? But the angels will ask. what
good deeds has he sent before him7-
The Koran.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Why Wind Them?

Maybe there are people In town who
feel that keeping q rooster through
the summer is necessary to life, liber-
ty and the pursuit Of happiness. but
why wind them-,ike an s,arm clock
every night!-Toledo Blade
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Beauty of Nature.

Nature Is beautiful. always beauti-
ful. Every little fake Of snow is a
perfect crystal. and they fall together
as gracefully as IL fairies Of the air
caught water drops and made them
into artificial flowers to garland the
wings OF the wind.-Lydia M. Child.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Hia Haauan.

when design q heaven" said
Noah Count OF Chiggerbite reflective
ly, zone OF the many people who will
not be there will be the guy who runs
around telling you how he loves his
work. kansas City Times.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Sailing the Mound.

Artist-"Dobbins. the critic, has
roasted my picture numerically. His
Frtend-"Don't mind that fellow. He's
no ideas of his own; he only repeats
like parrot what all the others say"
London Opinion.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Worth More.

why should married man be- paid
more than single MANI" The mar
ried man amt SO anxious to get home
early. declared the Seattle
Post-Intelligencer.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Put IL on the Other Fellow,

I'VE should SO live" remaEzed the
man On the car, that the other fell
low will be to blame II anything goes
wrong"
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Beauty to Be Seen In RaIa.

IL Is a great mistake always to know
enough to go In when 1t rains. One
may keep snug and dry by such knowl-
edge, but one misses world Of love
illness.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Deafness Cannot Be Cured

BY local applications. as they cannot reach
the diseased portion of the ear. There is
only one way to cure deafness, and that is
oy constitutional remedies Deafness is
caused by an lnfamed condition OF the mu-
this tube is infiamed you have rumbiing
sound or imperfect hearing. and when it ia
unless the infiamm alton can be taken out
ana this tube restored to its normal condi-
tlon, hearing will be destroyed forever; nine
cases out of ten are caused by Catarrh@
which Is nothing but an iniamed condition
OF the mucous surfaces
we Will give One Hundred Dollars for auv
case or Deafness fcaused by catarrh} that
cannot be cured by Halls Catarrh Cure
Send for circulars free
=. J: CHENEY & CO.. Toledo, Ohio.
Sold by Druggists 75c
Take Halls Family Pills for constipation
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
Sid Fact.

Age cannot Wither nor custom stale
the infinite sadness Of entries on the
right-hand page Of the bank book
Ohio State Journal.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
SPECIALISTS

DR. A. w. MARTIN, EYE, EAR, NOSE
~ AND THROAT SPECIALIST. Eyeglasses
fitted. Office hours: a. m. to p. M, 2
to S p. m. Office, No. 121 Railroad ave-
nue.. Donaldsonville. La. Telephone, sos.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10

Arkansas Leads In OH Stones.
Arkansas produces the greater part
of the natural oil stones OF this coun-
try.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
ATTORNEYS AND NoTARIEs

u J. VEGA, ATTORNEY AT Law AND
DE Notary PUBLIC. Office, 313 Nichols
avenues. Telephone 81.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
NOTICE TO CREDITORS
Peoples Bank of DonaldspnvlIIe.

Peoples Bank of DonaldspnylIle.
A IL PERSONS, firms or corporations other
- IMAM deposltors, who may have claims
LIQUIDATION, are hereby called upon to file the
same with the State Examiner OF State Banks,
represented by Jas. P, Armitage, special agent,
sonvllle, La on or before Oct. 81, 1914. '.'s'>e
W. L. YOUNG,
State Examiner of State Banks.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10

(SALEB G. WEBER, ATTORNEY AT Law
~ AND NOTARY PUBLIC. Office in Rail
road avenue, opposite the Donaidsonyille
Hieh School. Telephone 1892.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
SURVEYOR.

I'D i. LeGardeur, Jr,. Surveyor, Ma
he poleonvi11e, La, Practices in all
the parishes Of this section. Tele-
phone No. 81, Napoleonville ex-
change.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10

mr.. J.. ID. HANSON, PHYSICIAN. Of
~ flee and residence: Lessard street,
between Nichols avenue and lberville
street. Telephone 50.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
SSIONAI-
PHYSICIANS
PASSENGER TRAINS GOING EAsg.

It. X. SIMS, PHYSICIAN AND SURGEON.
lie Office in Houmas street. between
E3erville street and Crescent Place. Tele-
phone 80.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10

kAR. T. III. HANSON, PHYSICIAN Of
~ fee: Railroad avenue, between Clai-
borne and OpeIousas streets. Phone 240.
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10

If is news you'll find it in Tit
The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1914-10-10
WANTED

WOMEN to sell guaranteed hosiery to friends
w and neighbors; 70 per cent profit make
~ daily Experience unnecessary. INTER
NATIONAL MILLS West Philadelphia, Pa
The Washington times., 1914-03-21
SYRUP OF FIGS" FOR
CONST|PATEDCH|LD
Delicious "Fruit Laxative"
can't harm stomach, liver
and bowels.

Every mother realizes. after giving
her children "California Syruu of Figs"
that this is their ideal laxative. be-
cause they love its pleasant taste and
1t thoroughly cleanses the tender little
stomach. liver and bowels without
gripping.
When cross. irritable, feverish, or
breath is bad. stomach sour. look at
the tongue. mother! II coated. give a
teaspoonful of this harmless fruit
laxative and in a few hours all the
foul. constipated waste. sour bile and
undigested food passes out of the
bowels, and you have a we'll. playful
child again. When its little system is
full Of cold, throat sore. has stomach
ache. diarrhoea- indigestion, colic-re-
member. good inside cleaning
should always be the first treatment
given.
Millions OF mothers keep California
Syrup Of Figs" handy: they know a
teaspoonful today saves a sick child to-
morrow. Ask your druggist for 80
cert bottle of California Syrup of
Figs" which has directions for babies.
children OF all ages and grown-ups
printed on the bottle. Beware of coun-
terfeits sold here, SO don't be fooled.
Get the genuine. made by "California
Fig Syrup Company.'--Advt
The Washington times., 1914-03-21
JONES RESOLUTION
STARTS TOLLS TILT

A short skirmish on Panama canal
tolls in the Senate today was sufficient
to show the bitter feeling nat exists on
the subject and make it plain that
tho forthcoming tolls debate will be
heated and acrimonious.
Senator Jones' resolution requesting
the President to advise the Senate what
nations had protested against free tolls
and what representations they had
made. came UP on the motion Of Stna-
tor Hoke Smith to refer 1t to the For
eign Relations Committee.
Senator O'Gorman. chairman Of the
Canals Committee, said the information
sought would be valuable to the COM
mittee. but that it concerned interna-
tional relations first. Senator Jones
said he did not object to this action.
and was willing to have it SO referred.
The resolution was so referred.
ThereupOn, Senator Bristow expressed
the wish that the Foreign Relations
Committee act promptly" so that the
information would be on hand when
the Canals Committee met
Senator Swanson fared up at this.
There Is no occasion to criticise the
Freign Relatins Cmmittee," said he.
I'm that case. I'll withdraw the tone
and let the remarks stand" said SEN
ator Bristow.
That's about as generous as I eX-
pected the Senator from Kansas to be. -
replied Senator Swanson.
Further friction was caused VIXEN
The Washington times., 1914-03-21
NINE. CA|LLAUX DUE
TOBE HEARD TODAY
Police to Prevent Any Outbreak
As Womap He'd for Murder
Goes to Court.

PARIS, March H-Following the riot
ing after the burial Of Castor Cal
mette yesterday, interest in the po-
litical and social sensation Of France
was again rckindled today when It was
expected Nine. Caillaux would be taken
to the Palace Of Justice this afternoon
for her preliminary hearing on the
charge Of having murdered the editor
Of the Figaro.
a cold rain caused crowds about the
St Lazare Prison, where Mime. Caillaux
IL confined. to dwindle, but the police
and soldiers continued on duty and
took every precaution to prevent any
outbreak.
Former Minister of Finance Caillaux
visited his wife today. He appeared
care-worn and nervous
A complaint against Deputy Thala-
mas has been fled with the Versailles
prosecutor as a result Of the action of
Thalamas In sending a letter of con-
graduation to Nine. CaillauX. The
complaint declares his letter an insti-
cation to murder.
The Jaures committee continued its
Investigation into the Rochette scan
dal, calling many witnesses. The testi-
mony introduced followed closely that
Of yesterday as to Monis requesting
that ROchette's trial be postponed after
Caillaux had suggested to Monis that
such action be taken.
The Washington times., 1914-03-21

goes back into the class room:
There the teacher spots" him, and
if the youngster tells straight
story, must allow him to remain
until the medical examiner calls.
Entire Schools Menaced.
II all this happens on Wednesday.
and the examiner is not due until
Thursday, the pupil minsIes with
the class. and with the entire school
on the playground. all day. Then
the examiner may come and decide
the period of contagion is mot over.
80, after having an opportunity to
infect every child in the school, the
youngster Is sent back home.
Under the visiting nurse. system,
the nurse would have looked into
conditions at the home before the
child was allowed to return.
Another bad feature of The pres
ent Arrangement" a teacher pointed
out, is that there Is no place where
a pupil may wait until the inspector
having a disease, We. do not always
wish to send him home and tell him
to come back again.
But in any place at present pro-
vided, even in those schools having a
teachers room. there is danger that
he may infect others while ne IS
waiting for the inspector. With
visiting nurse, the child might be
sent home and the case referred to
her.
No Check On Measles.
Neither in measles, whooping
cough. chicken pox, mumps. or
German measles is a medical GER
tificate required from child be-
fore he may re-enter school The
teacher who sends a boy or girl
home for a certificate does 1t on
her own responsibility.
That this danger is real and not
imagined, is shown by the wide
spread epidemic of German
measles this winter throughout
the grade schools Of the northwest
and its incursions into Western
High Scnool, where the advisable
ity OF closing the school was con-
sidered.
The regulations requiring no
medical certificate for measles or
whooping cough are said to be
relics of by-Sone days when these
ailments were considered diseases
every child must have" Their
disastrous after effects. in many
cases incapacitating child for
life, have recently been more
widely understood, and the same
precautions that are taken against
diphtheria and scarlet fever are
used to ward off these diseases in
other cities.
The Washington times., 1914-03-21
c Commissioners Select
Site For Langdon School

The District Commissioners today de-
cided on the purchase Of a tract Of five
acres between Eighteenth and Twen-
tieth and Monroe and Newton streets
northeast as a site for the Langdon-
Woodbridge school. Two sites were un-
der consideration. The other contain
ing cne and a half acres, is situated at
Twenty-fourth and Lawrence streets.
Residents of the Langdon- Woodbridge
section were divided over the location
of-the school. Commissioner Newman
said today the purchase of the larger
site was decided on after taking into
consideration the future growth OF the
city. Congress appropriated $4,000 for
the acquisition of the site.