New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1914-02-21
competitive Wares TO
Be Offered Consumers
Under One Emblem.
TO MAKE PRODUCTS
Headers OF WORLD"
New Idea in Trade Cooperation,
II Is Said, Does Not Offend
Sherman Law.


World Association at the waldorf
, Prophecies were made that the method
of doing business proposed would at
tract so much attention that the as
ISOLATION would become known all over
the country, and receive even greater
comment.
Chief among the features Of the as
sociatlon. it was agreed by job f.
Hedges. one Of its directors, Is the fact
that the association. while accomplish
ing almost the same results in the end,
Is the exact opposite Of the combina-
tions against which the Sherman anti
trust law is aimed.
That law prohibited combinations OF
competitors in restraint Of trade, while
the Rice association is combination
Of n-competing businesses 10 foster
their own trade to mutual advantage.
Yet the competitors Of the members,
Mr.. Hedges admitted, would be almost
ar as much OF disadvantage as IL
they we're being fought by trust.
The outline Of the association en-
phasizes four words: Honor Quality.
Strength and Service. These four
things are taken as the motto or the
members. and an emblem embodying
the idea. prominently displayed on
their stationery and shown in conJunc-
ton with their wares, is to be made
the distinguishing feature Of the PROD
ucts Of the manufacturers.
This emblem is 10 be the driving
point" of the sales campaign 10 De
waged by the association. Through II
the products of each, it is hoped, VIII
become widely known, and the emblem
ia to be a sort Of trade mark guar
anteeing the qualities enumerated.
The association, however, according
to the outlines laid before the members
at their first meeting yesterday, is TO
stand for more than an advertising
scheme II Is hoped that the products
will come 10 be recognized as leaders
| of the world" and to this end extensive
guarantees and promises are 10 be
made
The concerns included, TO the num-
Der Of thirty-hve, are among the lead
ing manufacturers OF the country. and
many Of the trade names are widely
familiar They are:
The Winchester Repeating Arms
Company, the Yale & Towne Manu-
featuring Company, the Eaton, Crane &
Pike Company, the Yawman & Erbe
Manufacturing Company, Armour x
Co. the Pilsbury Flour Mills Company,
the Towle Maple Products Company
the Holeproof Hosiery Company, the
New Haven Clock Company, the Ber-
kew 4 Cav Furniture Company, the
National Veneer Products Company.
the Niagara Silk Mills, the Thomas G..
Plant Company, the American Optical
Company. NJ. J. Whittal. Cooks Limo
leum Company, the l.. S. Starrett Com
pany and Berry Brothers, Inc.
Remington Typewriter Company, the
Carborundum Company Chalmers
Knitting Company, Smith e. Wesson,
Coldweu Lawn Mower Company. the
Robbins g. Meyers Company Elgin Ma
tional Watch Company, l.. h. Water
man Company, Hull Brothers Umbrella
COMPANY. White Enamel Refrigerator
Company, Alabastine Company Hazel
Atlas Glass Company, Simplex Electric
Heating Company. Observation-Disclosures
son Graphite Company. Anderson Elec-
trio Car Company. Irving-Pitt Manu-
featuring Company and Eberhard
Faber.
II was admitted by several OF the
manufacturers present last night that
the idea of cooperation would extend
into practical salesmanship and man.
agement.
This operating company contracts
with each member for two years, TO
furnish certain service in the way OF
advertising and selling campaigns.
None Of the members has voice in
the administration OF the affairs. eX
cept that an advisory committee is to
be appointed 10 confer in regard to the
advertising.
The thirty-five members were select
ed after months Of clerical and analyt-
zeal work, in the course OF which the
names Of hundreds Of concerns were
considered.
Fifteen new members. IL was said
last night, would soon be included, but
Of these or future ones, none can be
competitors of the existing members.
1T Is the uniqueness of the idea
which appeals to me-" said Mr.. Hedges.
the POSTMASTER at the dinner "A
number Of men, believing in the finan-
cial value of exploitation. dare the com
mercial world 10 contradict their up
rghtness and virtue, and fiaunt their
emblem in the face OF every one. They
assert the right TO do business for their
own business. regardless of the right OF
any one else
The project came first to Mr.. Rice in
conjunction with his familiar chariot
race" display over Broadway, famous
to every out-of-town visitor as the
sign OF The Leader of the World"
\ final organization meeting will be
held this morning at the Waldorf, at
which time the new members will be
elected and the formal constitution and