The Bridgeport evening farmer., 1914-10-07

notice newspaper report of fatal | mo3or-boat explosion at lake re- sort It was only a very brief, prosa1c | report zhe kind he usually ever looked. Yet this little, ten line obscure 1y-plaosd item suddenly inspired an idea for direct application to his own business 44Tshere must be a. hundred or more l other motor boatas at that resort, he flgured, as he formed a quick men tai psrtnre Of the excitement and un- aeasAnees among owners over this ca iax11tty brought so closely home 70 them. esNow Is the time to sell them fire exiting guishers. They're night So he acted. He sent salesman gT.he salesman found a. ripe and ready held. He came back with his pockets full of orders. And all because his boss had happened to read that op- scnre little news item!
 newspaper report of certain Leg islative actiou-a newly made build ing law-sanftary. fire, highway or commercial ruiings--and iTl1Ine dlaIely the manufactures or dealer whose goods are in any way related to these Subjects has before him live basis of fact from which to work to increased balsin ees in that territory
 Notices Of local or national import enfas ii les awarding of contracts, social and mercantile activities, new under faJxfnxs successes, failures scores or other happeniugs present field equally prolific in sale suggesdo on
 And 50 1t goes, to an aIn ost in in-s7 5aftntte extent Just as readers and writers can pick out stories--v1 gorous and sometimes bizarre in suggested drama and eart-interestand from happeninzs as reported in their newsL papers. so the buainest business man has a steady mine of useful informal lion a4 his disposal in the same source These news items daily are giving him estfx5sss that will help him sell his ssr-f,dz ar services And he seldoms eyer can get the same timely in-z formation. frst-hands from any other source.
 sTsIlt the fact Is that most of us who can ana should benefit by these freely nresented business helps neg1eet our o4nort1snftv We do not read our newspapers! Not carefully or tnought- fully enough Those Of us who are anxious to take az1vantage or every possdble business opening ngand yet. seldom travel much beyond the head ines in our morning or evening dive Into the ,news-are letting something 5f steady intrinsic value slip by us. News Of a nature that Will help ussa sz,fiivtdually in a comm erciaI way, and 4here is lots Of it seldom an nuunces itssn under headlines. It nakes no. appeal to the masses. Y o1 will find 1t tucked away in the body of your pa.- r. nent of fact But it is advance ln- forxnatian Tzhe newspapers alWays fret 1t first And it usually is sufficient ito point the way to a new and result fu1 line of solicitation and sell ling ef7 foEG-R you read.
 Most Of the larger snccesHfu1 ad- vartissne and merchandising interests in the country have grown to realize the live, practical value to be de- 5 rived from a systematic digestion of 41-r- zlrr TTa their regular bs1sfness they receive newspapers from all over the country while the initial purpose of these copies is inc provision of a n cans for space and also that Of their3 ooxnpet- ifors, the balance of each sheet comes fri for its share of careful perusal- Every item of pertinent interest is clipped or noted h this manner 9 mora active touch is maintained with 4he territory in which their advertising is betng done. Local con datiqns are nderstood more thoroughly. Matl- ing lists ars added to- And, in many instances, glowing possfbiltfies arc op- ened up in new territory or existing selling plans altered to more completes 4y and prodtably conform with the de- veLSp1nent of local conditions in old teFrttoryas learned from the va rfAas local newspapers.
 This free busfness-ai aid service rem <1ered by every newspaper in the coun- fry i4 es useful to the small concern as to the large. It is of particular benent to tho man who advertises or sells by mall.
 livery day tlaewe are nexv-forrned building projects reported in the news columns of your local papers. Some body is about to erect a. store, an apartment or office building. MT Rich Is going to build a house. Sup. pose you are a. conkractor, sanitary engineer. decorabor. furniture dealer or interested in the sale of nerchan, disc or wexv4ces that could be in am way used in this work What de theae notices suggest to you
 What does a newspaper report Of 2 bad confagratton suggest to the man. ufactuFer of fre-proof roofing ant natertalss eztfng nguishers, Ire escape' to the fngurance saAesman--or to tn. financial instttution with safe-deposi facilities to dispose of?
 snaau town or village just in stalled an electric lighting plant Prob ably you never heard of the place be You are g manufactures or dealer il electrical fixtures and appliances what does 1t suggest?
 AnotheB town is raising bond issu, to cover an appropriation for the con strnctton Of good roads Isn.t that jus the kind to lead the banker broker autouohd1e dealer and manufacture of road machinery could act upon t advantage2
 Crops are forecasted as especia1l. eenerOus in certain locality. News papers predict that there will be mon ey made and money to spend It the propitfous time for the wide awake mall order house to cover tha district.
 A convention Is being planned Hoy about the decorating companies, tn Rs4nsars and the host of others tha hnd such gatherings source Q preakf
 Epidemic is reported as breakini out among children in certain com nnun1ty. Stck-room supplies, precau tfonarys devices, prepared. foods, pro