The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1914-04-15


Of the I.oz.i
= bgs.s .s sss
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s g asa 81 f seassi si sa
s ssh e e Rs' sn w R has s. se5 s limit
THIS ALL roo PREVALENT IDEA is doubtless
lay great stress On certain details Of their cars
and are singularly silent on others
WE DO NOT ATTEMPT TO ANALyzE "a. The e
seems
IN THE CIRCUMSTANCES, we think il advisable
ewxs e RSs sa Fou to zoe this ae reaaTd
n YOU WOULD determine. to your own. satisiae..
don wherein lies the ezesllenee in this latest
ss vs wea b ssg foSnd in Iozies
senble,"
IOzIER QUALITY means uniform excellence
not goodness in spots
so REGIN WITH THE RADIATOR cAP-aad
continue to the rear axle; and back Of that t9
% lie '9 way omit no detsii-foE none may 81
siighed or skimped and yet produce good caF
THAT'S THE Loz1ER IDEA and if, il buying,
adopt i e your G y geftn W. esr ta
viii afford you 100 per cent saeisteetlon'
AN uNMpoRTANr DETAIL, you'll say; Of that thai
radiator cap. Yes-and no. a radiator cap
On may th pFq PsSe es sI sspseiag i an
ear This cap VIII come ca wnet1 1na 19 Il viii
PCT when On the Eoia i Ana the name
Loziss e moulded in.
p eg anotheT valuable serviee for the
1 s0T = saI IS shs be BEST ana The bTeasst
antee ever given with motor car 1na i, 9as
Of MEANINGLESS verbiage published by sos
quality backed By service.
THE RADIATOR ITSELF is another place where
you win find Lozier aas1 f1etEons
TT rs THE OLDEST RADIATOR IN An a, s. n
nov that we've mentioned IT.
HAS BEEN sa t ssZ5 ,e ,. sss
1870 ess Ia II fooiing buyers. 10 look like
Lozier is not to be hEe> a LozaeF
TT IS THE AMBITION of thousands e sit behind ind
that Iozier radiator-to be the envied Of less
fortunate n1otoriss as that imposing Foat I e,o
a1s 81 gwee curve 9Re o. q os s' tss brow q bill
.soME DAY I'll OWN A LozIER, TOO" Is
ts epsssioa pf of that hS9s sed si entity
THEN 81 s IEk 10 51 &c lay 81 las Tbs
cold pressed from the best Known atkoy steeA
and t6en-aote ths-heat treated
HEAT TREATING OF FRAMES Is process
possible 20 only two concerns IN TINS cqnlEttyy'
&c afer@ed = 10 Gee bG & Sne Is recent
s siass mas = 'p''4aoD'AS
TT cosTs MORE, Too-and 50 il is taboo BY
those makers, who prone to sk1EnP az unseen
points in order to clip lew 6elAars o0 Tue
cost
: TO THE BUYER THIS MEANS greater certainty
and perCeptibIy better riding qualities. seellIlg
plus lu1uryaald In the place W,0ulu
beR least likely TO look for those qualities
SPRINGS ALSO combine the qualities of security
and luSury-that is to say. the sprInss under
the Light Lozier Four. do. Made OF the MOST
experave alloy known-silico chrorne-Gnarzs an.
ess-Iozier springs arG we'll propor1oflsd
and 50 wen made, they are guaranteed tor TWO
years absolutely, against breakage from any
cause whatsoever
WE MENTIONED THE REAR A1{LE--vyith the
radiator cap you'll remember
UNLIKE SOME MAKERS. we do not consider It
necessary. to emphasize this feature undSIy
would look to would be this vital part winch
sustains not only the load but the df1Ylng
strains as well
M WE WERE TO FEATURE our rear axle os
any other part the exclusion of others wed
feel the prospective buyer would be Just1!nec1t "
wondering If, perhaps we were not uylne- %
direct attention away from those other features
AN engine of obsolete design for example.
THERE'S NOTHING FREAKIsH or even new
about the Lozier rear axle. " IS Just gocEE-@
superstiyely. good
n WE FELT IT NECESSARY, heyeveh to
do