The Anderson intelligencer. [volume] (Anderson, S.C.) 1914-1917, 1914-12-29
THE READING OF ADVERTISEMENTS
In the Intelligencer VIII Yield You Handsome

you were offered fifty cents in real money to read
all the ads in the nteigencer every day. you would accept
the offer Immediately for fear that the offer would be with
drawn.
There is not single day passes but that the lnteli-
gence contains ads which would afford you the opportunity
OF saving dollar or SO, goods that you could to
advantage.
NO doubt the life insurance agent tried several times to
get an audience with you, to tell you the benefits of in
surance before you would allow him the CHANCE to do
you and your family tremendous favor You realize
NOW that while this life insurance agent made money for
himself, he Certainly did you good turn when he finally
sold you your life insurance.
You would read all the ads in each issue of the In
teligencer, if you were CONVINCED that it would paw
you wouldn't you?
wish to do you great favor as the life insurance
agent who sold your Insurance. please read the fol-
lowing reasons and then think over the matter:
Why do manufacturers of the very best known articles
OF commerce continue to advertise their goods?
Why is it that the most successful retailers and de-
partmen stores spend great of money every day
advertising their goods in the newspapers?
There is but one answer and that s:-"IT is THE
CHEAPEST KNOWN METHOD OF SELLING GOODS"
Advertising will increase the volume of business of
any article of commerce that has REAL MERIT if its an
article without merit the less advertising the better for the
retailer.
The biggest problem of the retailer is the sale of his
SoouS; ne can nandle the other branches with much
trouble because with his knowledge of the lines of mer-
chandise that he proposes to SELL can buy his goods with
safety then comes the arrangement of his stock and the
location of his store and his store fixtures
That brings him up to the opening of his place of bust
ness; he is now ready to- begin business
Please remark that-HE IS NOW READY TO BE-
GIN BUSINESS: r
He has bought the very best goods money that
he could buy in order to be able to sell them at profit
And most any person with average intelligence can buy
goods as cheaply as another.
Now the merchant is ready to sell goods--thats the
NUT that he must crack before he succeeds He must
sell ENOUGH goods at profit to take care of his RENT
LIGHT, ICE, FUEL DELIVERY, TAXES, INSURANCE
and the COST OF SELLING, viz: WINDOW TRIMMING,
CLERK HIRE and ADVERTISING.
You that the bigger the volume of business that he
gets the less it costs him to sell goods You that don't
you? rs
His OVERHEAD expense is about the same per year,
whether he sells $4,000 S5Oo0O so he can increase
his sales $4,000 by udcious expenditure for newspaper
advertising, he will make more money! won't he? And on
an Increased volume of business he can afford to sell to
YOU, Mr. Consumer, much smaller per cent of profit
See that? a;s
All; this being true it is money in your pocket to buy
ONLY advertised goods in fact when you buy an unad
.yerised article boosting the price yourself
1t will pay you well, to read the ads in the ntei-
gencer daily. .
s.s sAssEEN THE AID MAN.