Mexico weekly ledger., 1914-05-14
WAY NOT AnvERrlse As

why NOT ADVERTISE As
TEXANS DO THEIR TOWNS
Wichita Falls. Texas. May 2, IA.
Dear Ledger.
We arrived here this morning. At
the station I met Eugene Leopold.
formerly Of Mexico, who las one Of
the finest clothing stores in this
thriving city Of $4,000. Mr.. Leopold
has as his partner Mr.. Loeb. for
merly of Columbia and they are meet
ing with deserved Q in their
venture here.
was told last night how Calves
ton was named. 1 somewhat ques.
ton the authenticity Of tie tale.
but give It to you for what It Is
worth.
It seems in the early days the
early Texas settlers we're fighting
the Indians on the Island Of Calves.
ton to secur what is now called
The Treasure Island OF America"
Among the Indians defending the
island was a maiden whose most
valued possession was a vest she
had picked up on some former bat
tiefield. When she went into the
fight, she donned the vest. Know
ing the gallantry Of the Texan she
realized she would not be shot at
II they discovered she were a wom-
an. So stepping to the top Of
the tree from which she had been fir
ing. she called across to the white
men, Gal. vest on
We will end, Sunday. a 105O,miIe
circle trip through the heart Of
Texas, having visited most of the
largo cities. and never once travel
ing the same territory. A hinge on
the east side Of Texas SO it could
fold over would place Ell Paso in
the Atlantic Ocean. On the north
It would place Galveston
in Canada. On the southwest
ern border it would cover all Of
Mexico and almost reach Panama.
The abundance Of motor cars here
are requisitloned to ride us
over every city and | am afraid we
are losing much Of the "legtalent"
so necessary to a successful coun
try newspaperman.
I
Wichita Falls is called the
%''liyest town in Texas" even by
outsiders. The city has no white
way but the store windows are
kept lighted each evening and prac-
ilcally every store has an an at
tractive electric sign. At night the
streets have the appearance and
crowds of a large city and are
very attractive.
At Electra. in. the oil fields near
Wichita Falls, we saw the unus-
ual sight of a $4,000 barrel oil.tank
on fire. It had been struck by
lightning. That evening, 81 miles
away, we could still see the smoke
and flames from 1t. The loss Of the
tank was $4,000 and the oil was
valued at $1.OO a barrel, or $780,,
900.
The owner had a shot from a
cannon fired into the lower part Of
the tank. This made a small hole
through which the oil dubbed In
to a pond prepared to receive It.
AS the oil does not ignite until
heeted 10 a certain temperature
quite a lot Of It was saved.
or course. where there is as much
wealth as there rs in this city much
is done in upbuilding every activ-
ity. Many old buildings were being
torn down and replaced by more
modern structures. The Commercial
Clubs have some members who pay
monthly dues as high as SIS each and
these men are never too busy to
assist with personal service also,
NO mdAteT NOW Hildii a toNH
may be It VIII have attractive lit
erature, well presented, showing what
is being done and the possibilities
Of the future. Just what is being
done here, in towns the size of
Mexico. can be done by our Com
mercfal Club. This is especially
true regarding conventions or
trains passing through filled with
delegates from everywhere going to a
meeting in some other State, In
1915 there viii be many such trains
going to the San Francisco Exposi-
ton. If a Commute stop could
be arranged for and an Informal
horse show given at the stations
with postal cards free advertising
the city our fame would spread with
little expense. | know this plan is
worth while from the experience of