Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1914-05-28
No Spirit Of
Risk in Ashland


worried over what honestly seems to
them the uncertainty of the result
Some seem to think that if success
cannot be demonstrated in advance,
we should not venture; that some one
ought to give substantial guarantee
of returns without burden. Build
ing health, pleasure and watering re-
sorts is not so common an occupation
that everybody has had a chance to
observe and study the process, as with
horticulture, agriculture, merchan-
dising, etc, and they are slow to real
ize the commercial possibilities of
such venture. If they are told that
practically every business venture is
taken on faith they are not ready to
admit it.
There are not many places natural
ly adapted for such reports, which
makes the few that are SO adapted of
higher value ard Importance. The
scarcity of them makes the possession
of one of high class practically mo-
nopoly within an extensive radius.
The advantages possessed by us
here are of the highest order and
have been sufficiently exploited to
render repetition unnecessary. Es-
pecially as the purpose of this paper
Is another point, namely, the unreas-
onableness of expecting a demonstra-
tion of success before making the
venture. You don't require this in
other undertakings. No one will
guarantee your success in agriculture,
horticulture, merchandising, mining
or any other occupation. Others
have succeeded in one or more of
these and you undertake it on your
faith in your ability to make it sue
cess in the face of thousands of fail
ures. Why should you consider this
differently? Waukesha, Manitou,
Springs, Saratoga, Arkansas White
Sulphur Springs and dozens of 9TH
ers, with fewer advantages of all the
things required to make a great ma
tional playground, have succeeded
Why should Ashland fail? It's geo.
graphical position is ideal. It's eli
mate is ideal. It's scenic beauty is
unrivalled. The quantity, quality
and variety of its medicinal waters
cannot be rivalled in all this broad
land. Three hundred and forty-one
miles south of Portland, three hun
dred and forty-two miles north of
Sacramento; midway on the Southern
Pacific railroad; midway on the great
Pacific Highway and the world com
ing this way with all the speed that
electricity, gasoline and steam can
command; and they cannot miss us
If they would. What do people fear?
The world is going very fast in this
twentieth century, but it must have
its stations to stop at, where it can
eat, drink and be merry. 1t has
, chosen this line "of thousand won.
, ders" and the Almighty has provided
this spot with all that Nature car
put together in one place as a play
q station on this great highway ant
invites us to equip it. Shall we hest
. tate? The eyes of the whole Pacific
, slope are on us. People are wonder
ing If we will see our opportunity anC
o be wise enough to grapple with it
Ashland can be, and if she acts wisely
= will be, the Saratago-P o-Pasadena-Mani
n tou Springs Of Oregon. Do you wan
the distinction with all its accompani
ments of world and wealth tha
- promises to assemble here? Switzer
- lands wealth comes from its touris
@ travel. Good roads, automobiles ant
p flying machines are setting the worl,
o in rapid motion and have alread
p ushered in an era of travel.
The old resorts will be neglected
p in search of new ones and we ar
= directly on the line of search, witt
paved highways now in rapid con
= struction. Can't you read the hand
- writing on the wall? Will Ashlan
be satisfied in being hailed "Th
Sleeping Beauty" as they pass us by
Why do you want more of a guar
antee that these things will result
The man who concludes to plant a
A orchard of Newtown Pippins, or any
- thing else, has not the temerity {
ask such a guarantee. He buys hi
r. trees and plants them and for six G
IN seven years he sprays, prunes an
is cultivates, before he even knows thf
h he will have the kind of apples h
40 bought. Didn't he trust somebody
ID risk something? Then he continu,
I'd the labor and expense of cultivation
lie spraying and pruning in fear an
10 trembling of the frost, and inves
To in smudge-pots and oil. Isn't |
a banking on faith? When the dang
re OF frost is over and a good crop
S assured, he looks about and abrot
re and sees all the orchards up al
n