Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-12-30
DIR. Marden's
Uplift Talks
BY oRIsoN SWEET mARpeN.
COURTESY A BUSINESS MAGNET.
0pIHsnt bI MCCLURE NewspApeT Syndicate

oopynsht oy Mcclure Newspaper Syndicate
COURTESY A BUSINESS MAGNET.
A successful New York business
man once sent a telegram TO each
OF his several thousand clerks which
read. Did you say thank you to
every customer you waited upon to-
day! This man says that thank
you has been the motto on which
he has built an enormous business.
He has spent $4,000 in trying TO Inn
press this motto. and all that II
means. upon his statesmen and clerks.
80 that they will not fail to make ev-
cry customer feel that IL is a real
privilege to wait upon him.
These clerks are urged TO establish
the friendliest possible relations with
their customers. to greet them with
smile. and TO talk with them, not
at or 10 them. They are urged TO
make such pleasant impression up
on every customer that he will not
only come again. but will bring a
friend.
A successful business man has tried
to Impress this idea upon the minds
OF his clerks. Always think OF what
the customer will say when he gets
out OF the store"
Competition has become so keen.
and the bid for public patronage so
insistent that II is n matter OF first
importance for the business institu-
ton which would succeed today to be
popular to have the good will OF its
patrons.
The officers OF a bank. for instance.
know that they must win and hold
the favor of the public or go to the
wall. They know that they cannot
snub their customers today. as they
once would. when there we're fewer
banks, without losing business. With
score OF banks soliciting his bust
ness and Offering every possible In
| ducement TO secure II. II does not re-
quire very keen insight into human
nature to know that. other things
equal. the business man will patron
lie the bank that has the most pleas
ant. the most agreeable Off GERS and
clerks. II is human nature to like to
be treated with courtesy, with con-
| sideration. I have known a rich New
York man who carried a very large
balance at his bank TO change his
| account because OF a little incivility
of the receiving teller. One warm
day when transacting business at the
bank the man removed his hat and
put II on the shelf in front Of The
teller's window. The teller ordered
him harshly to remove his hat. Yes"
was the quick reply. 81 will. and I
will remove my account. too" which
he proceeded to do. This was a lit
tie thing. you may say, but It is just
these little things that influence Gus
toners
Bank officials often wonder why Mr..
So-and-So has withdrawn his patron
age. and they will probably never
know that II turned upon n hasty
remark Of a teller. little disposition
on the part OF some official to be un-
accommodating
On the other hand, men often 90
ont OF their way quite a distance i'm
| order TO desposit at a bank where
the cashiers or tellers have been
shown a disposition to accommodate
Some railroads in this country have
built up an enormous patronage and
made millions of dollars by this pol
icy OF helpfulness and courtesy among
their employees to their patrons.
while some parallel roads have been
unsuccessful and have gone into the
hands of a receiver largely because
OF the lack OF courtesy, kindness and
obligingness Of their employees.
Courtesy pays in every business in.
stitution. Human nature is 30 consti.
tuted that people will often put them.
selves 10 great inconvenience, will
even put up with an inferior article
or with discomforts. rather than pat
ronize houses that treat their custom.
ers rude'y.
CourteGy is TO business and society
what OF: is 10 machinery II makes
things rJn smoothly, for II eliminates
the jar and friction and the nerve
racking