Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1914-12-12

The tendency of schools and churches
to enter the picture exhibiting arena has
many exhibitors owning small theatres
In residential nelghborhoods trifie wor-
ried. The neighborhood theatre manager
look with unconcern upon the nickels
and dimes OF the children.
Exhibitors cannot combat this tendency
solely by the plea OF Illegal competition.
AS long as the average photplay theatre
program is made up as at present the
balance OF right is in favor OF those who
would furnish more carefully selected
programs to the children. This is con-
ditlon beyond the control of the ex-
hibltor. He cannot adopt the attitude of
the radical censorship boards and choose
all his pictures from the viewpoint OF
the children, for his adult patrons will
soon tire OF the childish fare. And while
he Is aiming to please the elders the edu-
Gators will make strong use OF the argu-
ment that the children should be given
programs combining educational and en-
tertainment value,
A movement that Is gaining strength
with mothers societies" throughout
the country should therefore be studied
By NHc GAlAAplNOln Win AAllNAi lHAHANhl- III
several large cities and many more small
er communities these societies are advo-
eating that the exhibitors put aside GER
tain days on which special "ehildren's
matinees" shall be given, The pro-
grams for these performances are TO be
balanced between purely educational pic
lures and dramatic offerings based upon
classic works. There Is no scarcity in the
market OF pictures dealing with histori-
works OF Dickens. Shakespeare and many
writer's whose names are found In the
school curriculum.
In most instances where this policy OF
special performances has been adopted,
the Initiative has come from outsiders,
and In several cases the mothers socie-
ties'' have had to expend considerable eff
fort In bringing exhibitors around TO see
the wisdom OF cooperation
LIGHTS BLIND PLAYERS.
As the result OF working for several
hours directly In front OF six Kleig lights
ia an EFFORT to obtain a certain desired
FIELDING. actor. author and director OF
the Lubin Company and several OF his
leading players had their eyes burned 10
the extent OF forcing them TO remain In
a dark room for several days. The work
was being done at Betzwood. the Lubin
farm, ana the scene was one IN The
Hour OF Disaster" a siX-reel drama
which Mr.. Fielding Is Just completing.
While the scene was In progress the
effect upon the eyes by the strong lights
was unnoticed. When the injury was
discovered Mr.. Fielding, who Is a grad
uate physician, gave first aid treatment
and then had the sufferers and himself
rushed home In his machine. Mr.. Lubin's
optieian was called In and after an ex-
animation decided that several days or
rest for the eyes was necessary.
PERSONALITIES
Blanche Sweet has left the Mutual and
Joined Jesse Lasky's company.
Pauline Bush steps into comedy Ia
''The Peaoemaker." and proves her YER
satility.
Laura Sawyer, formerly Of the Edison
and Famous Players and now with Dy-
reda, has q strong part IN "One OF Nil
llons"-four reels.
Alice Hollister has given up the siren
business, and In The Hate That With
ers" she plays the wife and lets some
body slse do the ensnarlng Of her hus-
band.
Arthur Ashley has left tha Vitaeraph
Tor the ThanhouHef. Chester Barnett ~
gone 10 the Peerless ana Margaret Rlsesr
(Pathe3 IS nos q resident of LUbinylls.
cleo Madiaon. after her rest. has re-
Joined her Trey o. Hsartsf eompang
VITA George Larkin ana Wlffsd I.ucas.
ot san Gabriel Canyon. ia the heart IS
lae sisrres,
Ethel lfandsn eslshlatsa her 10th birth
dag ux becoming 3 Warner feature d
ne ofanaln Him Company hrend
.. ~ entl zal ~ las 1reksn tie