Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1914-10-31
TENDERS PROTECT AS
WELL AS ADD BEAUTY
Injury to Vital Parts of Car and
Serious Accidents Prevented
by Their Use

"Up to the past couple OF seasons au-
tomobile tenders were regarded by the
general public almost as a necessary
evil rather than as an integral part of
the car" says Robert l. Morton, local
dealer in Chalmers cars.
'It is a question If three or four years
ago anyone ever looked at an automo-
bile fender and thought seriously of
the part It was designed to play in the
general service OF the car. Automobile
tenders were not good to look at. Most
of them were frankly homely. They
were not designed as part of either
chassis or body but were simply hitch
ed on to the car to cover up, the wheels.
I'm the past couple of years there
automobile tenders. In the primary
object of the fender, which is to protect
the car and passengers from dust.
water and mud, the new designs show
wonderful Improvement.
1T was two years ago that the Chal-
mers engineers saw in the automobile
tenders possibility OF service ana ana
ing the car clean. They saw in them
an element of beauty; a big possible
factor in safety first motoring.
"A careful study, covering months or
experiments. was made of all types of
tenders. shapes, sizes and methods OF
construction were tested out under all
conditions, and the result was the
Chalmers nodded oval fender.
"rhe perfect nodded oval fender of
the present season is real protection
to the finer and more sensitive parts of
the cars; because OF the rigidity of the
construction 1T is a bumper against
the hard knocks OF constant usage.
Just the otner day man came in
to my store and told me of his expert
ence in an unavoidable collision at
street car crossing, He was moving
came at high speed from cross street.
1t was impossible to avoid collision.
The only thing injured on my custom
which was badly dented and scraped.
The other car had the front end almost
completely wrecked. And II was not
the Chalmers car. In three hours we
had the dents Strengthened out and the
scraped parts retouched with enamel.
The. fender showed no indication of the
collision.
"Mishaps of this kind due to the care
less driving of others or their neglect
of the simple signals of motoring, while
not dangerous to passengers in the car
are very liable to ruin the finish or in
jure the body or running gear. Nodded
oval tenders on car are the bumpers
which prevent such injuries. could
name many instances right in this
vicinity when the tenders of the car
| have protected 1t from severe dam
1.-The modern fender is furthermore an
element of beauty in the rightly de-
signed car. The time is past when
simply because they are necessary, but
regard for their looks. The tendency in
design toward the real streamline and
boat type bodies actually demands the
nodded oval fender to get whole car
of uniform grace. Chalmers cars two
years ago Were pioneers with the oval
design and rigid construction of fen
ders. At the present time this fender
style has been initiated with more or
less success by perhaps dozen makers,
among them builders of the best known
cars in the country. Among all manu-
facturers of high grade cars there is
a marked tendency to make the tenders
of the automobile more than mere
shields from dust and mud: to make
them real protection to the finish and
economy of the car and to design them
in harmony with the lines of the car
as a whole"