The daily Alaskan., 1914-08-24

Value of Hastily Arranged Exhibits.
 Cobwebs and Trade Don't MI%-UP
 to Date Retailer Uses WordIass Lam
 guago In Fine Display ! ICorvreht.a. lnL Oy Thomas J. sulI!vanl ClcanHucss is next to godiincss and is indeed duty Even from the body's purity tHr mind receives secret sympathetic aid
 So groa, is tine effect of cleanliness upon man thar it extends even to his moral character.
 Virtue never dwdt long with filth, nor do believe that there ever was a person srrupuousIg attentive to clean illness who was a consummate villain. ! Hut cleanliness in commcrcialism is ! the most ru no admired
 Mot Sufficiently Attractive. . An uu.la.u d.sordcr'y store can not nu.e ta maE, a big sunness iD ! these days nt advancement One or l the principal rna-ous why ruul con. ] sumcrs have a.nn tn lhr large oiy 1 stores nug .,g. wai wHH houses i~ ncrau-. -o".. ar rar u.wt sCngns have not .r.u ~...wmu} attractive. They aage u.... ..u m .ra.riaess arC . clunn...-.
 . The -....-..H #a..Uu, ,~ inr o"" ] who DO. ......,.,- a.. store up to tIy ! point %. a ....~ .#. nt cleanliness but a.s. .. !. .n. uuuaHs standard of nor.r.r0on .aa stHH4e as it may seem. ..ry .H. d. nnr like ro r1do ! n a dirt, ,...n. .uG a npau.y person wifi never u.4r .u a dirty store Il be cam n.rU aao ,a. e..Grr~ are bun drrg .. u.. u. .-u Hr.. ". 1 I.. rys.. u.i. -r. nu~.~ show 1 in lHu.. g...s.w..c aar"1a-a ~n."-uL aou of d.. ..H .Da Wauau has oe come ,l. na~.m-.a- agent for tno American H.m.
 Tho -u...ssru. merchant Is rap oge who hus afsnuror.I what women want and in what form they wan, .j dis played
 Wcmer E-.oy Loourg Around. A woman enters sto~u much as a man cutters ,uaalcr-na-1 are willing to lr interested Women enjoy look ing
 The ~..w syu.n makes looking e"si est and i.- display the freshest and most varied g.v- H bong way toward r4u.n. u.r ,p ruujae nrr shopping to that oa. s0..n.
 The ~ur..ss ur r,.Ht. mail order houses ruusu- lnat shoppers enjoy leisure tu their inspection of goods which fnn. propose purchasing. as . their inu.u-e catalogues are but a dis uIay of their wares aad nan be studied at leisure and ideas formed as to just how rac a.rrH1 guot~ themselves would correspond with ,he attractive illus truaI a.-m..N
 Beauty rummonry produces lore but cleanliness preserves tt Age itself is not uaaaiama wn..a ti is preserved clean anr nu~u.iaG. tsc a piece of metal constantly kept smooth and bright. which We look on with more pleasure than uu a urw vessel cankcr- ed with rust
 Must Use Wordless Language.
 The ra,a..-ur house Is hundreds of miles away asks payment in advance. causes the consumer endless delays talks in print aDout mere pictures of goods. but tu spite of an these disad vantHgus tl does interest and convince by means of its displays in its cata Iogups and the opportunity of the shop. per to "shop" uudisturbcd
 p 9
 The m jo date retailer is parsiStcntly asking people to buy his goods, not by constautry-Hortng them with spoken or written questions. but simply by the method and manner in which bis goods are displayed
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 Ills goods must talk for him, and talk eUecuaIly, and the language must be worthless.
 But the pulling power of price ana quality will not overcome the handicap of u dirty, disorderIy stock and store,
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 CobwcDs and tFade were never good friends.
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 They clash whenever they meet Don't let them meet
 Cleanliness an Asset.
 Dust is d parasite that eats into profits Don't throw away your prof. its. Throw away lhe dust; sweep out the cobwebs 4 dirty article Is never a salable one
 @ go Cleanliness is an invaluable asset. 1 It means money in every mans Dock- . ct. both from the standpoint of money {. credit and sales.
 g E Untdiness and uucIeauIincss are ! not alone fouud among some mer- . chants. but they are too often found . in the home, the professional mans . office, the hotel and ou the farm as well, and | sometimes think men and women so tEou-nr.rss and shiftless .