The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-20
United Fall Opening of Rich
mond Retail Merchants WilDt
BE Greater Success Than
That Of Year Ago.
ALL LINES TO HAVE
BIG SHOWING MADE
Store Windows Will Be,
Lighted Tuesday Night, and
During Business Hours Wed-s
nesday, Thursday and Fri-s
day Great New Stocks I'M
Stores May Be Seen. (

%4M3
From Tuesday night, when -storoA
windows are lighted, through wednee-l
day and Thursday and Friday Of the
coming week the retail business men3
of the city will have on display th01
latest Of fashions creations in all th0l
many lines the Richmond business
houses carry. The occasion for thet
display will be the annual united falu
opening, the second autumn event Of It'll
kind ever held in this city 6
The first of these united OPENINGS
was held year ago. and it was a sucJ
cess beyond the widest dreams %
the promoters of the idea, members OFT
the Retail Merchants Association OF
Richmond. There was a great street
spectacle on the opening night of th1}
fashion show last year. The streets
were crowded with thousands Of perl
SONS from an sections OF the city and
the suburbs and the business sectiont
of the city looked as it does at th0f
busiest shopping season OF the years
the Christmas season.
The merchants this wear decided tos
omit the street spectacle and to CONF
fine their efforts entirely to makfu05
greater and moro successful, the show!
of fashion in the stores, and In the
store windows. The street spectacles
was omitted when the spring openinRn
were held, and the spring event was a.
greater success than that of the pro<
ceding fall.
No Ceremony. -.
So this fall there will be no ccro~l
mony. There will be only the Iightfua
of prettily dressed windows This
lighting will be done Tuesday night Ati
the close OF the days business, ana Al1l
those who are on the streets Tuesday,
night will have first peep at what
is offered a this season by Richmond
merchants, and Richmond merchantaf
have everything that the merchAntal
of every other large city in the United
States have.
"Wednesday morning, when the husl-.
ness houses open at the usual hour{
persons In the shopping district Will
after having first admired the windnN
displays. enter the stores to find tn
Iteriors decorated with the most suft}
able OF fall goods. Around the dir
plays OF merchandise will be the back4
grounds and the surrounding floral and
other artistic decorations and scenio7s
enects conceived by the expert win-{
dow -dressers and dispIayers OF stock I
who are associated with their Seyoxa1 4
houses. The individual tastes Of th6
proprietors or the decorators Will ~
expressed in the work of arranginEAaA4s
plays, and the visitor to the shoppfu0s
district during the opening will 6n{
something OF interest. something ~
delight in. at every turn.
The displays during this opeuinm1
will be made by firms in all lines q
business. There Is no branch Of rosEs
tail endeavor in which there Will ~ Fl
be made the best possible showing ai{2
revelation after revelation await TIL
Richmond buver. That there viii ~
IN the city from out OF town unamN1s
persons who will do their shopptng g.
Richmond Is assured. the Retail Me1l
chants association having given pUHs
Ilicity. reaching throughout Richmon0s1
retail territory, to the united fal. oD9aI
ing. K
In Every Line "
number of the business places VII
probably make several changes tlurf13
the week In their window disp1nX
bringing forward to the public KnGGtS
from time to time certain specthltleaE
Although debarred by tho very NO.
ture of their trade from handling GnS
called seasonable goods. tho large s1nsk32
niture houses and retail druggtats =
Richmund can at least present entiF04NlE
new and original products OF their htosi5s
mess "a their con tribution to the w0SS3
derful displays TO be uncovered on tKI1 Y
first day of the united fall opanin6 fI
Furniture and toilet articles and drua N
do not run In seasons. In tho accenf4 M
sense but the clever minds In the
lines of business arc forever turnfnG$<
out something new. and Il win ~
tho new things that the Richmond puNS{s
lilo will SEQ In tho windows Of fnS&NS
furniture houses and the drug atorees rs
No such restrictions bind the nortaen n
tho caterers, tho carpet dealers and th&sS|
music houses. and these have matSt
the solemn promise 10 reveal for th3xs
united fall opening tho last WORD ~
the wide-awake, live world OF bushes
The extensive lighthouses OF the RlcSd w.
mond florists are crowded with teaaAs
and fragrant pianta and their b4auf@
will be shown In all Its glory In n Il
window diaplays. In the show cnn4
OF the progressive caterers and oo<
fectioners will be displayed NOT er
the most tempting candies and ealk1
but innumerable ingeniua dr.
sOuvenirs. Tho carpet storaa have
unpacked their new stock Of aha
goods and tho music housaa aeo u
fortified with wide selections e4 n
latest dance music. tango tnMGo%
popular airs for tho phonogrA8HE3
tho piano,
From the rNporta received hSsSV
committee Of the Retail MeroAan3
sociation. which ID In oharoA -
united fall opening, the afsA&r A I
an unqualified success. ThAs M
Of the public has been aFn1G6
marehanta have s0ught IN 6&(
rivAisy end mutual sAstafAseee