davidaulloa/AmericanStories huggingface dataset:
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
rhrss Rsprsssnta.lxs Ramb0uuls.s lFrsneh Msrlnoal

in this country is due 10 this fact No
better Illustrations of these a be
mentioned than the Merlnos aud
Shropshires that are found from Maine
TO California. Some or the minor
breeds need men who viii place them
before the public, as there can be no
doubt as 10 this effect OF "a Wideawake
breed association IN advancing n
breed.
II Is we'll before making q selection
TO consider carefully the most popu.
lar breed In your community. There
is usually some good reason TOR it's
being popular. but occasionally be-
of a fashion a breed Will enjoy
a boom" that Il does not rightly de-
serve. In some states al the present
time there are colonies OF breeders
handling certain breeds. and buyers
are attracted there because there are
excellent opportunities for selection In
the neighborhood There are also ad.
yantages connected with buying stock
near home. The keen competition Of,
fered by some Of the classes IA the
hhuN Ihk nus utth y iuIN AuaN hNp
caused some men to take ub a Ger
tain breed. Others have been con
tent TO win more often In the Emaiiei
classes where the winnings are easter
Some breeds are regarded as need
ing more care than others. ut any rats
they become more u%naightly u denied
this attention. However. nc iiocl
will thrive upon miAmaBagement
Good appearance liz always desirable
ard sometimes Il Is Of prime impor
lance. The use OF sheep for keeping
the lawns OF parks and country place.
IN trim has been In effect In this coun
try for years and here attraotlvenea
Is Indispensable. The %Southdcwn ha
proved very popular for this purpose
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
Your Irrigation bitches Nov
NE KNEW ONLY ONE JAMAICA
Possibly IN Als Civic Pride MAn ceula
Not Imagine y Possibility Of
Their BeiHa Another.
PIPE
eulVERTS


A New York artist. who had lust
returned from jamaica, West Indies.
showed III his studio some paintings
OF jamaica scenery.
one day a mar who had been stroll.
sag through the studie stopped before
= certain picture and said What ia
thisf"
"A scene IN jamaica. said tho art.
let.
jamaica repeated the visitor
That's strange don't remember
ever seeing anything IKE that in
jamaica
You have been there then asked
the artist
Z live there
Then surely yea muut he arauaiut.
ell with this place Il IL n street
scene IN the principal tow ot the
island
The man sTom Jamaica locked "a
the artist for a moment rs " hs
Thought he must be dsn Thea hs
said
u 1.-Two Nv Jamaica. and there isn't
a street In tho town that bears tho
AlishteHt resemblance 10 that pic
ture.
The mention of Jamaica aa q town
! sleared away the mist.
= 500. said tho artist. you live
In jamaica. T. y"
sure said tho other Is there
another Jamaica anywhere
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18

employed the same materials for hiss
work. The one drew your attention
and held Il by the grace and clever
ness and art manifested IN his display
The other realized so little OF the pos
stbtlities in the materials placed Rt his
disposal that unless sor> one called
your attention to his medioerities you
would have gone on unconscious OF
their existence.
An advertiser must know that he
gets his results in accordance with the
skill exercised in preparing his verbal
displays. He must make people stof
and pause. His copy has to stsnd out
He must not only make a show OF
things that are attractive to the eve,
but are attractive to the peoples needs
as well.
The window-trimmer must not make
the mistake OF thinking that the show
iest stocks are the most salable, The
advertiser must not make the mistake
Of thinking that the showiest words
are the most c~linching.
Windows are too few in number to
be used with i~ndiscretion. The good
merchant puts those goods back Of his
plate glass which nine people out Of
ten will want. once they have seen
them.
The good advertiser tells about
goods which nine readers U Of ten
will buy. II they can be convinced.
Newspaper space itself Is only the
window. just as the showcase is but q
frame for merchandise pictures. A
window on a crowded street, In the
best neighborhood. where prosperous
persons pass continually, is more de
sirable than one in a cheap, sparsely
settled neighborhood. An advertise
ment in a newspaper with the most
readers and the most prosperous ones
possesses a great advantage over the
same copy In a medium circulating
among persons who possess less
means. II would be foolish for a shoI
to build its windows In an alleyway-
and just as much so to put its adver
Using into newspapers which are dis
tributed among "alley-dwellers."
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18

cOrding to directions on the bottle and
she is cured of this trouble. She was
all run down when she started taking
the Compound and her periods did not
come right She was so poorly and
weak that ! often had to help her dress
herself, but now she is regular and Is
growing strong and healthy. Mrs.
MARTIN HELvIG, Plover, Iowa.
Hundreds of such letters expressing
gratitude for the good Lydia E. Pink
hams Vegetable Compound has accom-
plished are constantly being received,
proving the reliability of this grand old
remedy.
If you are III do not drag along and
continue to suffer day in and day out but
at ones take Lydia E. Pinkham's Vege'
table Compound, a woman's remedy fol
woman's ills.
II You want special advice write Il
Lydia e. Pinkham Medicine Co. (cOnfi'
dentiaD Lynn, Mass. Your letter viii
be opened, read and answered by 1
woman and held In strict confidence
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
Ccopyright)
The Tailor Who Paid Too Much.


I was buying a cigar last week
hen a man dropped into the shop
and after making a purchase told the
proprietor that he had started 6
clothes shoI around the corner and
quoted bin prices, with the assurance
Of best garments and terms.
After he left the cigar man turned
to me and said:
"E%nterprising fellow. that; he'll get
along
But he wont." l replied, and.
furthermore, I'll wager you that he
hasn't the sort OF clothes shop that
viii enable him to-"
What made you think that?"
queried the man behind the counte
His theories are wrong" l ex-
planned, he's relying upon word OF
mouth publicity to build up his bust
ness and he can't interview enough
individuals to compete with a mer-
chant. who has sense enough to say
the same things he told you. to a
thousand men, while he is telling 1t to
one. Besides. his method OF adver.
Using is too expensive. Suppose he
sees a hundred persons every day,
First of all, he is robbing his bust
ness of its necessary direction. and
besides he Is spending too much t.
reach every man he solicits."
q DOM quite follow you"
We'll. as the proprietor Of a clothes
shop his own time is so valuable that
am very conservative in my esti
mate when l put the cost of his solicit
ing at five cents a head.
Now, IL he were really able ant
clever he would discover that he car
talk to thousands Of people at a tenti
Of a cent per individual. There is no
a newspaper In town the advertising
rate of which is $1.00 per Thousand
circulation, for a space big enough II
which to display what he said 60 you.
II never looked at 1t that way" salt
the cigar man.
It's only "the man who hasn't looke'
ut II that way" who h~esitates for al
instant over the advisability and profit
ableness of newspaper publicity.
Newspaper advertising is the cheaT
est channel OF communication eve
established by man. A thousand lei
ters with one-cent stamps will easil,
cost fifteen dollars, and not one en-
velope in ten will be opened becaus
the very postage is an invitation to tn
waste-basket.
II there were anything cheaper res
assured hat the greatest merchant
In America would not spend individus
sums ranging up to half a million do
lars = year and over, upon this forI
Of attracting trade.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18


alfred Noyes. thu exponent " pay.
Ing poetry" told a good story az
Princeton.
one morning" he aaid. my work
waH Interrupted by q s~eAtsFneF. lie
rushed in on me enthusiastically. He
bruised my hand with the power 0f hts
cordial elRap lilo made mo ait down
and write ms name 30 times on =
aheet % foolscap that he drew from his
pocket he wanted 10 dlAtriBufe. he
explained. my autograph among all his
friends. lie eycn urged ma 10 write a
poem for hlm-to dash = poem OF
while hs Looked on. Thta failing. he
would NOT 40 tsli / hAd Nad him .
good half dozen selections from my
works"
Mr. N0yem sighed.
And all tina lima." Ne sndea. this
dnneF called mo Boysa
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18

Az ths Presidents hrMt call far
troops. mliitanta look thu Esld Win
nfdsr All they asked wBa % 30
ahown Che enemy
Hut the casualties of thu ensuing
campaign we're appalling. The re
SOURCES of the Red Cross veto piti
fully inadequate. AZ times half tlss
eombatanth we're seriously II n0t
MORALLY freekiea
Inevitably spirits dropped a plehis
and n banana were added 10 tha daily
ration. but tho response Naa not eous
menaurata with tlln expense
what shall II profit = woman 20
prove that Ahe can hgiit ne well ~ a
man and lose heF e~0mplexioay sol
diera we're heard 70 AJAX 0ns another
efniu0nslf
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
The Dollar That Can't Be Spent

Every dollar spent in advertising is
not only a seed dollar which produces
= profit for the merchant, but is actu-
ally retained by him even after he has
paid IL to the publisher.
Advertising creates a good will equal
to the cost of the publicity.
Advertising really costs nothing.
While 1t uses funds It does not use
them up. It helps the founder of a
business to grow rich and then keeps
his business alive after his death.
1t eliminates the personal equation.
It perpetuates confidence In the store
and makes it possible for a merchant
to withdraw from business without
having the profits Of the business
withdrawn from him. It changes a
name to an lnstItutlon-an institution
which will survive its builder.
1t is really an insurance policy which
costs nothing-pays a premium each
year instead of calling for and
renders 1t possible to change the en-
tire personnel of a business without
disturbing its prosperity.
Advertising renders the business
stronger than the man-independent
Of his presence. II permanentizes sys-
TENS of merchandising, the track OF
which is left for others Il follow.
A business which is not advertised
must rely upon the personality OF It's
proprietor, and personality In business
Ii a decreasing factor. The public does
not want 70 know the man who owns
the store-it isn't interested in him
but in his goods. When an unadver
tised business is sold it is only worth
As much az its stock Of goods and III
fixtures. There is no good Will to be
paid fort o not exist-it has not
been created. The name over the dooI
means nothing except to the limitet
stream Of people from the Immediate
neighborhood. any OF whom could tel
you more about some store ten mile
away which has regularly delivered IL
shop news to their homes.
1t is as shoFtslshted for a man L
build . business which dies with III
death or ceases with his inaction, a
It Is unfair for him not to provide 10
the continuance Of lfs income 20 hi
family.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
Moat plaheartenIna.

Stewart Edward White tells of his
greatest disappointment. It happened
when he was Ave years old.
4 understood that those who main
tanned perfect department in school
during the week would be given their
choice OF sweetmeats. / therefore be-
haved myself with extraordinary pro
priety. When the time came and I de.
manded my sweetmeats ] found that II
was my choice Of a seatmate that had
been offered ! never quite forgave
that teacher. and shall always consider
the week or good conduct n lost out
OF my life
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18

~FIdBgen $40 slstas. severely saia
CfB ParTen HaNateF alaFsns
csalnsoasiY a. hia congregation. me.
can ene paaEon uidln a. sound . msh
voice pay 30 cents 10 81 10 de circus
iqHoF aat wouidnt diE 30 a siagle
dine % hsp aut de revival aa - a
Yanhls instrument 81 DE- hands o es
LaR4 AS eonAuctin. laaf week"
W Yah. replied Jim DinssF. tha
gambling maa. who seemed 20 think
the ministerial saxe saa directed Il
him ~ae revival had osly a elewn,
whilai 80 circus aaEeuAaa twsau
Puck.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
WAS WAITING FOR REAL HEAT
At ia in the Shade, Farmer Didn't
See Necessity for Shortening
Hours of Labor In the Field.

A st. Louisian who responded to the
Macedonian cry for help from the
Kansas wheat fields tells this story:
The farmer told US we were to
work ten hours a day, but that when
1t got hot he would knock off an hour.
One day, after we had been out in the
blazing sun until we were painting for
breath, we came in TO dinner to find
the mercury up to LA. We thought
the farmer would say something about
short hours that afternoon, but he
didn't. AS we started out to work !
said to him:
lone hundred and fourteen in the
shaded
Yes. he answered. Do you feel
Il much?'
No. I said, I don't mind it par
ticularly: but when does it get hot out
here?'"
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
HERE IS A GOOD WAY
TO GET RID OF PIMPLES

Battle your face for several minutes
with rssinol soap and hot water. then
apply a little resinol ointment very
gently. Let this stay on ten minutes.
and wash of with resinol soap and
more hot water, finishing with a dash
of cold water to close the pores. Do
this once or twice a day. and you will
be astonished to find how quickly the
healing, antiseptie resinol medication
soothes and ciea1ses the pores, re-
moves pimples and blackheads. and
leaves the complexion clear and vel
vety. All druggists sell resinol soap
and resinol ointment-Adv.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
Grateful for me Asslssanea.

4 burglar. IA the act Of breaking
open = safe. uaa greatly astOniHhed.
on raising his head. 70 q a man IN
leniiy watching his proceedings. ne
tried 10 escape. tut the mar stopped
bin. saying
sGo Oa. my friend; | aE deeply 10.
tegested In four NOfk
=IIo4 ao2 ID lhief Inquired Is great
surprise
Recause ! have Last sha ksy 10 this
safe and II yoa ana "a 0pen Il got
shalt > handsomely rewarded for yoHi
trouble
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
lndleatlona 81 aooa lensrn

Here are some other indications
which will enable the selection Of the
best laying hens without the use Of
tTap nests. Those which are on the
rooBt earliest In the morning and dig.
ging In the litter for their breakfast.
and the last ones 10 90 10 roost at
night. are the one you can be sure
are your very best layers. or. In other
words. are your money makers, These
are the ones you should select for
your breeding pens a lively. alert.
and singing fowl clearly shows by her
appearance that she 10 the kind 70
keep for profit.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
The PerambuIating Showcase

The newspaper In a huge shop win
low. carried about the town and de-
iivered regularly Into thousands Of
homes. to be examined It the leisure
Of the reader. This shop window Is
unlike the actual plate glass showcase
only in one respect-it makes display
81 descriptions instead of articles.
You have often been impressed b.
the difference between the decorations
Of two window9trimmers. each OF whom
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18

There Is an old adaEa which II Kept
In mind and acted on by every feeder
not only With his sheep. but with ali
bis live stock. he would DO much better
than the average faeder: and that nd
age is simply this An animal vel
aummered is ha!f w%intered. and an
animal we'll wtntered ~ half sum
msred. which means that tbs year
through you should keep Jour animals
10 mic smooth plump condition.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
Fierce Phrases.

"How did that argument you wera
having with your neighbor come outz"
TTain't finished yet, replied Fer
mer Corntossel. But I'm gettin' the
best OF It.
You were talking about iatena-
tional relations7T
Yes. But I'm gradually workin' y
Eround to geometry. He doesn't Enou
anything bout geometry.
DO y0ug-
no. But / found one O my boyh'
chool books. an ! reckon ! can pick
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18

William neha ifoWsiis is tbs pFesi
don't Of tbs American Academy Of AFts
aud LISTERS. aud n Mr. ilossIis' pres
saee IN Boston onc day = novelist ot
the best seller type had the bad taste
60 ridlaula cur imitation french aea1-
emy AZ he called r.
Mr. H0Eelis listened 70 the novelist
vith his good naturea smile. and thea.
with hia good aatarsd laaRh. ~ sald.
Our American academy II IKE
asath. People never fuka ahont a IN.
iens they know TIA very Gar away
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
The Difference Between Amusing
and Convincing.

An advertiser must realize that
there is a vast difference between
amusing people and convincing them.
1t docs not pay to be smart" at the
line rate OF the average first-class
paper. ! suppose that l could draw
the attention OF everybody on the
street by painting half of my face red
Iand donning a suit of motley. l
might have a sincere purpose in wish
ing TO attract the crowd. but | would
be deluding myself II mistook the
nature of their attention.
The new advertiser IL especially
prone to misjudge between amusing
and convincing copy. A humorous pic
ture may catch the y OF every
reader, but 1t won't pay as well as
an illustration Of some piece Of mer-
ehandIse which will strike the eye of
every buyer. Merchants secure vary
ing results from the same advertising
space. The publisher delivers to each
the same quality Of readers, but the
advertiser who plants fiippancy in the
minds of the community won't attain
the benefit that il secured by the
merchant who imprints e%llnohIns argu.
ments there.
Always remember that the advertis
ing sections Of newspapers are no diff
ferent than farming lands. And 1t II
as preposterous to hold the publisher
responsible for the outcome OF unin
telligent copy as 1t would be unjust tc
blame the soil for bad seed and pool
culture. Every advertiser gets exactly
the same number Of readers from I
publisher and the same readers-aftel
that it's up to him-the results iuctu
ate in accordance with the intelligence
and the pulling power of the copy
which is inserted.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18

They atTolied toKsshsr along tbs
sands Of the seashore. He wa Hmok
ing plaeidly, bur her eyes rDveA shout
the deserted beach and the empty
ocean. suddcuiX shs stopped. threw
ap her hands. and turned On nim.
Hos utterly deadly dali IL il hgrs.'
shs cried. MOT one single human bs.
lnR 10 hiFt With. You. 81 least. have
ms-but whom. in heavens aAms,
have II"
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18

Timothy j. = paiatable hay and this
Is one Of the chief reasons uhy il j.
standard III most markst& In add
ti0H 10 this q horse can D. ffd a large
quantity o. Il and vii suffer 10 III If.
fecta xhsa given D hard drive Immeai
zteIy after having eaten the hay Pal
liability depends largely on tho time
The has cut and On the method Of
AH.e
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
nla Intamratatlan nf9 s

When shlmmerpaie gave his little
son, 8ammie, 4 drawing book the lat
ter eAxed intsntiy At the pictures OF
arms. legs. feet and haada on a II
the pages.
what 90 you think Of II. son -
aaeried ghimmeFpate.
1T must have besn an awful ezpto'
sion" replied aamnie
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
At In. Football eame.

why did dey lose five yardsf"
Didn't yer see 'em a-holdin' dat
feIler in de puddle?'
! We'll, what Of It'll"
~sDey was a'tryin' to drown i'm. II
yer tries to drown a man yer loses ave
yards"
And If yer does drown him7s
-Then yer loses Is yards"
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
lrnnnrlnn4 tn aanfhnrn
HarGbest MakslJp.
neara tho

And what do you think I'd look
best in. GeurKs9" inquired the chatter.
Ina wife ut the Facea VI n thrao hour
talk on clothes.
Ia n coma. darling replied George.
he having secured hla hat.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18

It is injurious q sleep with the
moon shining on ones face. and far
worse to sleep with the sun in the
face. The reason is: Enough light
wave-energy and also ultraIight-ener-
81 penetrates the closed eyeiids . ex
rite the Fetina. the optic nerves. the
brain and beyond this the lnconeeiy.
ably mysterious entity. the totally M
known personality.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18

Generally spsaklnK 4 T. mere eco
nylaical % produce aueeileBt feed IL
sue form Or tCasa for q small number
% Cow han e. ra9daee h IN eha form
u allage. though small sil1a are nss
Manufactured and sssd 70 u5pa e.
fsn2
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18

i spoke
to three doctors
about it and they did
not help her any.
Lydia E. Pinkham's
" Vegetable Com
pound had been OF
great benefit to me,
so / decided to have
her give it a trial.
She has taken five
bottles of the Vege-
tahIa CnTnyans1nd ae.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18

nlx-Aro you carrying much llia to.
auranoe7
Dix-Weli. hardly eArryinE-dFag-
ging -Boaton Transcript.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
Feftha MorhY psoe.

ny the vay. said Mrs. N Style
Yea
DO you know Of an POOR persons
Who would rare for = discarded IaFa.
nsstsY
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
nensctln loveIx TIms.

sshe Is having a perfectly lovely
time.
How soy
she Is engaged TO one Of twins
They both call on her and she cant
tell them apart"
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
ppunInarIea comnletsd.

so % are getting married.
0eorge2H
yes; I we're prnyed fer the third
tonne on Sunday London Tatler.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18

up enough language out of It 0 hold
the debate les about where wantit."
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18

Alameda. CAL municipal electric
lighting plHnt taksn In si1s.Ae9 = YsAl
and spends gtt2.eou.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
MOTHER OF
SCHOOL GIRL
Tells How Lydia E Pinkham's
Vegetable Compound Re
stored Her Daugh-
ter's Health.

Plover, Iowa. From a small child
my 10 year old daughter had female
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1914-09-18
anMARn &. RnRI0N As saysIs AHO

y. n. o.. ssls Lake city. No. ss-1si4.