Clinch Valley news. [volume] (Jeffersonville, Va.) 18??-2019, 1914-12-18
The Automobile Is Becoming
Big Factor in Salesmanship
The Salesman Who Travels in Road
ster Car Has Big Advantage
Over the Man Who Depends on

ster Car Has Big Advantage
Over the Man Who Depends on
Trains and Trolleys.
The fact that the automobile mus,
be rated as necessity in up-to-dato
craftsmanship is growing more appar-
ont every day.
A large number of manufacturers
and wholesale houses have adopted the
plan of providing their travelling rep
resentatives with roadster cars III
which to more effectively cover their
territory, and the results obtained are
sc far in excess of expectations that
numerous concerns of smaller capac-
ity and output are now preparing to
follow suit.
Mr.. j. S. Ryland, the Eastern rep
resentatjve of the Ralston Purina Co,
gives some interesting facts and fig
ures illustrating the usefulness of Il
car in calling upon the trade. He
says:
''For the salesman who has to cover
considerable territory every day the
automobile is not fad or luxury
Ii is necessity.
81 used to think that l was doing
well when | averaged three towns {,
day. Now, with a roadster car,
make from eight to ten, and do il
easily.
yesterday 1 left my home in New
York city at s o'clock in the morning,
called on all the dealers in Edgewa-
ter, TT. Lee, Leonia, Englewood,
Nyack, Westwood, Oradell and Hack
ensack, N. j., and returned to my gar
age, in 10th street. New York, at 6
n. To l.
train and trolley would ordinarily
take from two TO three days.
"a car makes opportunities for you.
In one place dealer said he might
possibly order car of feed if Ger
tain customer could be converted to its
use. Jump in, and we'll drive over
and see him. said. This customers
GARY was about two and one-haif
miles distant. If / had been a-foot,
carrying a heavy sample case, would
never have suggested any such thing.
Even if / had been willing to make
the trip, the dealer would have refus-
ed. But in this case he willingly
climbed intom car, in ten minutes
we reached the farm, the prospective
customer was won over. and the deal
CT ordered the feed.
"At another place on this same trip
clerk explained that the dealer was
away over on the outskirts of the
town, supervising the building of his
new residence. If ] had been travel
ingg by train or trolley, / certainly
would not have tried to reach him.
Rut l simply started up my engine,
and inside of twenty minutes had his
order. l could relate many more in
stances of this nature. l have had q
car for only few weeks, have driven
it about 1890 miles, and in this time
have almost tripled my sales. / have
not had puncture, / have not lost
five minutes on the road, and | have
not spent so much as q nickel for re-
LARS.
"a car relieves the salesman of the
timetable burden. He is his own train,
his own trolley, always able to go
when he is ready to go. 1t saves loss
CT time, it increases efficiency, and
it is economical. find that the cost
Of gasoline is just about one-half the
amount usually paid out for railroad
and trolley fares"
Mr.. Ryland is a strong champion of
the Metz roadster, particularly be-
cause of its gcarles5 transmission, and
has just ordered two Metz cars for
the use of his head statesmen in New
Jersey and Pennsylvania.
The Metz Company, of Waltham,
Mass, recently issued cleverly illus
trated booklet addressed to the heads
of sales departments, and entitled
"Selling by Automobile" 1t shows
in many ways the benefits derived by
the salesman from the use of the au-
tomobile. 1t is published for free dis
tribution.