Rocky Ford enterprise., 1914-12-25
ENJOYS A. B. S.
CO. HOSPITALITY
Editor of Sugar Magazine
Visits Arkansas Valley
ENTERTAINED AND
FETED BY MANAGER NOBLE
Writes Interesting Account of Her
Visit to This Section Of Wild
and WooIIy West

l.. A. Jones, the editor of
Sugar, a magazine published in
Chicago and devoted to the agri-
culture and manufacture of sugar,
recently visited the Arkansas VAL
ley and thus describes her visit in
a profusely illustrated article in
the December number:
len days spent in the Arkansas
valley as the guest at the home OF
frcdcrick Noble. manager of the Am
erlcan Beet Sugar Company, consti-
tutes cause tor an acute attack OF
The thanksgiving spirit this year. II
was ten days of pleasure and profit,
the two being mixed about equally.
Western hospitality is byward. No
body is ever quite as good to the
stranger within the gate as the native
born westcrncr. He dose not make
business of entertaining; he makes
1t his pleasure. He Just naturally
concludes il you aren't glad TO be in
the west there is something lacking
constitutionally; you ought to be, and
when you arrive he turns you loose
in his "diggings.' What is good
enough for him, he rightly concludes
is good enough for his guest. and
the gucsh is welcome to it. but there
is no straining of the the ordinary
days routine TO provide an enter
tainment course. He gives you the
freedom of his place and you are at
liberty TO help yourself TO anything
you see.
The westcrner lives Il life as differ
ent from the life OF the ordinary cliff
dwellcr i'll the big eastern cities, as
his country, with its broad stretches
OF windswept prairie, is different from
| the miles. of asphalt streets. H. prob
ably accounts for the westerner's
broad outlook on life. He can see
| farther. 1t is easier to think out in
the open with the wind sweeping
out the cobwebs than it is in the
crowded cities. The business of life
out there includes a degree OF pure
fun and play that is unknown here
When the wcsterner works he works
with vengance and to good account,
but when he plays lie does that, too.
with all his force. He gets the most
possible out of life The consequence
lis he stays young.
This was all forcibly illustrated at
Rocky Ford. The affairs OF the Ann
crican Beet Sugar Company in the
valley are i'll charge OF Frederick
Noble. a westerncr born and raised
Mr.. Noble is a man who by sheer
ability and understanding has pushed
himself up from the ranks, and what
| is more remarkable, has neither for
gotten the trail he travelled. nor hcsi-
tatcs to help others over it. Every
man who enters the gates at the
| Rocky Ford factory is shown the foot
Al, L.. e III
| put on a moving staircase and tied
fast so he can't jump off. and so
keep from moving upward, but he is
! shown the way to the top Exper-
| fence has demonstrated that merit
counts out there and that favoritism
does not.
The thing that strikes the visitor at
| the big plant is the wonderful organi-
zation. The huge machinery runs
without hitch. Every man has been
trained for his position: lie holds il
| simply because he is the best man
available for it. 1t is. proudly point
ed our that they are without excep-
tion a home product. Each worker
is encouraged to know as much about
the business OF sugar making as pos
siblc. Each is encouraged to keep
his eyes on the position ahead OF him
so that ii by any chance a vacancy
should occur lie will be qualified to
step into it and take up the work
where the other man left off. There
are. therefore. no interruptions to the
smooth running OF the various sta
tions.
1t is easy, nothing easier. than TO
talk generalities about encouraging
employees to take an interest in the
conduct OF business, and to advise
them to work for better things. 1t
| is not so easy for the average man
alone and unaided. to strike the right
line OF thought The majority OF US
have a more or less elastic backbone
and while we are ambitious, ambi-
| tion, unless encouraged and shown
how to develop. may not get any
where in particular.
The idea that dominates at Rocky
I Ford is that every normal man has
the suff in him If he has the max
| ing OF a sugar man in him he will
find the encouragement and inspira-
ton and means for taking his degree
at Rocky Ford.
Back a number of years. seven or
eight. If we are not mistaken. the
| idea OF establishing club. class
as ii is termed. was hit upon. The
club meets every Monday evening be-
tween campaigns, and eventually
every detail OF every situation is COW
cred Suggestions and rccommenda-
| tions are always in order. Some very
valuable ones are made and adopted
from time to time. Addresses and