The Anderson daily intelligencer. [volume] (Anderson, S.C.) 1914-1915, 1914-12-29
THE READING OF ADVERTISEMENTS
la the Inielissneer WIN Yield You a Handsome Return.

If you were offered fifty cents in real money to read
all the ads. in the lnteiligencer every day, you would accept
the offer Immediately, for fear that the offer would be with
drawn.
There is not a single day passes. but that the Intelli-
gencer contains ads. which would afford you the opportunity
OF saving a dollar or so, on goods that you could use to
advantage.
No doubt the life insurance agent tried several times to
get an audience with you, to tell you the benefits of in
suTance before you would allow him the CHANCE to do
you and your family a tremendous favor. You realize
NOW, that while this life insurance agent made money for
himself, ne certainly did you a good turn, when he finally
sold you your life insurance.
You would read all the ads. in each issue of the In
%tellgencer, if you were CONVINCED that it would pay
you, wouldn't you?
wish to do you as great a favor as the life insurance
agent, who sold you your insurance. SO please read the fol-
lowing reasons, and then think over the matter:
Why do manufacturers of the very best known articles
OF commerce Continue to advertise their goods?
Why is it that the most successful retailers and de-
partment stores spend a great amount of money every day
advertising their goods in the newspapers?
There is but one answer and that is-"IT is THE
CHEAPEST KNOWN METHOD OF SELLING GOODS"
Advertising will increase the volume of business of
any article of commerce that has REAL MERIT; if its an
article without merit the less advertising the better for the
retailer.
The biggest problem of the retailer is the sale of his
goods; he can handle the other branches with much less
trouble, because with his knowledge of the lines of mer-
chandise that he proposes to sell, he can buy his goods with
safety, then comes the arrangement of his stock and the
location of his store. and his store fixtures.
That brings him up to the opening of his place of bust
ness; he is now ready to begin business.
Please remark that-HE is NOW READY TO BE-
GIN BUSINESS.
He has bought the very best goods for the money that
he could buy, in order to be able to sell them at a profit.
And most any person with average intelligence can buy
goods as cheaplys as another.
Now the merchant is ready to sell goods-that's5 the
NUT that he must crack before he succeeds. He must
sell ENOUGH goods at a profit to take care of his RENT,
LIGHT, ICE, FUEL, DELIVERY, TAXES INSURANCE
and the COST OF SELLING, viz: WINDOW TRIMMING,
CLERK HIRE and ADVERTISING.
You see that the bigger the volume of business that he
gets the less it costs him to sell goods. You see that, don't
you?
His OVERHEAD expense is about the same per year,
whether he sells $4,000 or $4,000, so if he can increase
his sales $4,000 by a judicious expenditure for newspaper
advertising, he will make more money, won't he? And on
an Increased volume of business, he can afford to sell to
YOU, Mr.. Consumer, on a much: smaller per cent of profit.
See that?
All this being true, it is money in your pocket to buy
ONLY advertised goods; in fact, when you buy an unad-
vertised article, you are boosting the price on yourself.
1t will pay you well, to read the ads. in the Inteli-
gencer daily.
sAssEENb HI AID A
22 ANN EHs HT & tNtA -M E4