The Madison daily leader. [volume] (Madison, S.D.) 1890-current, 1914-02-06

Plainly he was not a sport. Then 1
am to understand the price is"
The salesman will state the price.
I'm the owner"
Il don't consider I'M commercial
trademark worth a million and a half
of dollars" Pembroke said with en-
phasis.
Neither do l." said Wallace cheer
fully.
STILL" said Pembroke slowly and
coldly, "even in business we some
times desire to satisfy our pride. 1t
has always been the ambition of our
company to control this output. For
ten years we have tried to absorb 1t
into the Consolidated without C
| have communicated with my people
in Ohio, and, while we feel and know
the price to be highly exorbitant, we
have decided to take 1T yer am
prepared to buy"
We'll we are not prepared to sell"
said Wallace slowly and emphatically.
What! I've agreed to your own
terms!"
Il heard everything you said"
Il don't quite gather our meaning"
No; and you're not going to gather
our chewing-gum either. We're not
going to sell. We're going to fight.
You haven't a tottering old man to
deal with now, but a young man-full
of fire and fight, of energy and ambi-
ton! Look!"
Bob himself knew this to have been
a fine fight. He pointed with a ges-
ture full of drama at Broadway. who
did the best he could to meet the stu
alton with an attitude which might
have broken Pembroke's gravity had
ne been less absorbed and incensed.
I'VE have an article which, on It's
avn merits. has stood up under almost
impossible competition" Wallace con-
tinued in a tone OF triumph. We
have the goods to deliver, and we'ro
going to fight and beat you at your
WI game. We're going to make you
take your W medicine, MI. Pembroke.
We're going to make you compete with
us. We're going to advertise as no ar
ticle was ever advertised before.
We're going to post and plaster from
IN end of the country to the other.
We're going to snow you under, that's
what we're going to do, and we're in a
position to do it,"
broadway was as proud of Wallace
as he had been of himself. What do
you think of that?" he asked the
startled Pembroke.
Pembroke smiled. He had a well
trained face. He also was an egotist,
both for himself and for his company.
w spend a million dollars annually
in advertising, Mr.. Wilson"
No you DON'T" said Wallace
promptly. II know what O spend
better than you do yourself. And my
name is not Mr.. Wilson, and I'm not
Mr.. Jones' secretary" He pulled a
card out of his pocket. Here's my
name and here's my business"
Pembroke took the card, looked at
1t. and was really affected. As far a
he was capable of showing real uneasi-
ness he showed 1t then.
You e the Empire Advertising
company is behind this business?.
The Empire Advertising company, 1t
must be remembered. was the largest
In the world.
Wallace had not thought of that. He
mad not meant to say the Empire was
actually behind Jones' Pepsin gum.
But now that Pembroke had suggested
1t, 1t seemed to him to be a good idea.
and, without taking into consideration
the important fact that his father. not
himself, was president OF the Empire
Advertising company, he took the
plunge.
That's just what l mean, and we're
going to do five times as much adver-
Using as o ever did, and at one
tenth the cost"
Then my people do no more bust
ness with the Empire"
All right" Wallace positively
sneered, 'then let's see how much out
door advertising you get this side of
the Rocky mountains"
Pembroke rose. He was not happy,
but he did his level best to hide his
worry.
Very well, I'll take the H. 40 back
to New York. Come, John" He turned,
then, to Broadway, and spoke omin-
ously. you mark my word, MI. Jones,
you1l be glad to do business with us
before another year has passed"
All right" Broadway answered,
come around and see me in about
twelve months. l may want to buy
your company"
Come, john" said Pembroke with.
out answering.
Say, John, take down that last one
! said" Broadway called after him. Il
thought 1t vas a corker."
The judge rose from the chair in
which he had been sitting in a sort OF
joyous trance. I'D give ten years OF
my life rather than have missed that
Josie, who, as spellbound, had been
watching from the side, sighed hap
PLY: 1T was all wonderful"
Wallace smiled at her. Have the
stenographer make carbon copies OF
AL that Pembroke said-the entire con.
~vorsation. We may need them"
discriminating. nearly syery word
- 1ts tie j1dEs asresd.