The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1914-08-09
JEFFERY DEALERS Hold
SUCCESSFUL SESSION
Dealers Conventions No Longer Star
Chamber Proceedings. Says H. B.
Leay. Washington Agent.
BRINGS A CLOSER CONTACT

Dealers conventions In the automobile
industry used to be star-chamber ses-
sions at which only the tried and trusted
dealers handling The manufacturers' line
would get together behind closed doors
and discuss policies OF the coming sea
son. the new features In the new car.
and devise ways and means OF exploiting
the line TO the public. The Thomas B.
Jeffrey Company, at .enosha, have dis
carded entirely that idea and have made
their annual dealers convention q real
noteworthy event for the trade all over
the country.
II is estimated that 500 dealers repre-
sentinE all sections Of the country gath
cred at Kenosha on August and s.
Among them were great many dealers
In other cars
Jeffsry dealers conventions are held for
three purposes: First, to acquaint the
trade In general with what the Jeffery
engineers have learned both here and
abroad as to what constitutes the best
and most practical engineering practice
in the construction Of motorcars; second,
to give to the trade the benefit OF the
past years analysis and investigation
by the Jeffrey Sales Organization and
Accounting Department on economies in
the conduct OF the dealers business and
new methods OF increasing the dealers
Ouslneos ana making u TnOTe pTOnI8olc1
third, the gathering by the Jenery or
ganiIation Of the opinions of the trade
who come in contact with the public on
what the public demands. what the deal
er finds Il best to sell and what units
In any car are giving trouble.
This exchange OF views Is mutually
beneficial and frequently sends the deal
er back home with a batch OF new ideas
which when incorporated in his business
for the following year show up on the
credit side OF his bank account later. On
the other hand. the conferences invari-
ably give the Jeffery engineers and sales
department a new light on what the
public Is demanding in a motor car that
would satisfy everybody
The announcement of the new Jeiery
Chesterfield Six will undoubtedly result
in many changes in Jeffery representa-
ton In many sections of the country with
new additions to the organization. Al
ready several dealers in very high priced
cars have taken on the Jeffery line,
recognizing in II possibilities for a very
much larger volume OF business than that
afforded by the exclusive market for
the higher priced cars.
Two days, August ( and S, were devoted
to the assignment Of territory to the visit
ing dealers, an exhibition Of the new
cars, discussion OF new engineering de-
velopments and the problems of the
motorcar dealer. and demonstrations of
the Jeffery Quad, the truck of jeffrey
manufacture which has been adopted by
the United States government
This idea OF making the annual dealers
conference an event OF broader purposes
participated in by dealers in other cars
as well. gives promise of a much better
understanding between manufacturer and
dealer generally, and closer contact be-
tween public and manufacturer through
the dealer.
II. B. Leary. jr.. who sell the Jefery
In Washington. spent last week at the
factory and attended the convention.