The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1914-05-14
FoRTY-F|VE YEARS AGO
Interesting News Items Taken From
Herald of 1869, Edited by J. H.
SimontOn, Still Resident of
Sank Centre
Advertising, Then and Now.

AutcII1SluS, uCu o1tu 4\OWs
Nothing marks the advance in the
country newspaper business more
than the character of the advertising
in the old days and at the present
time.
There was one advantage the old
timer in the newspaper business had
over the modern one. Practically
every business man in town adver-
tised. AS general thing he went &C
the editor, informed him how much
space he wanted, told him to write his
ad. for him, and when once placed
he left it without change. In looking
over the old files of the Herald we
find the same ad. in the same place
for as long as three years without
change. Double column ads. were the
exception and cuts were used very
sparingly and those that were utilized
were of an inferior quality.
Poetical advertisements were in
high favor and some of these were
really clever.
In the Sank Centre Herald of July
1, 1869, we find the following adver'
tisers:
N. H. Miner, in business card, in.
torney and Counsellor at Law, Notary
Public and Conveyencer," that he will
"enter Public Lands either with Cash
or Warrants, attend to pre-emptlor
claims and look after Contested Lane
Cases."
Chas. Walker announces himself as
a Real Estate Dealer and that he Will
buy and sell Land on Commission anc
that he is agent for the Aetna Fire
Insurance Company.
Whitefield & circuit announce them
selves as House, Sign, and Carriage
painters"
P. F. Ferguson let's the public in or
the fact that he is practical
Matchmaker and Jeweler and has
clocks and watches for sale, and that
he gives Especial" attention to work
from a distance. :.
E. P. Barnum Advertises the Sank
Centre House as the General Stage
Office" and that "the comfort of the
guests will at all times be the special
care of the proprietor" also that there
is excellent stabling connected with
the premises.
The american House," at the cor
ner of End and 9th streets is adver-
tised by D. Farmhouse, and he states
that travellers will find excellent ac-
commodations for man and beast In
the American House.
John M. Apfeld: "The Minnesota
House has lately been re-ftted and has
excellent Barn in connection" and
IN. B. Prices always reasonable"
M. R. Seaman tells that his Getty
Shoeing Shop" does all kinds of Black.
smithing" and that he pays special
attention to "Horse, Mule, and Ok
shoeing."
Next is the foreign ad. Of G. P. Pea,
body, Wholesale wines, liquors and
cigars, Third street, st. PAU, Mlnne-
sofa.
J. Victor and o. Boobar, under the
firm name of Victor & Boobar, an.
nounce that they will keep their Meat
Market open from 5 A. M. to 9 P. NJ.
Evidently people got up earlier in the
morning those days than they do now
P. LaValle announces that the
"Sauk Centre Saloon always keeps on
hand the best of wines liquors ano
cigars and that the best of meals Will
be served at all hours"
N. Nickolaus breaks into the adver.
Using columns with the announcement
that he has opened New Tailor shop
and that he makes speciality Of
cleaning soiled clothing.
John Christgau uses quarter OF
column on the front page to advertise
that he makes and sells all kinds o.
boots and shoes and that he can ant
will sell cheaper than anybody else II
town.
L. L. Fisher: Saddles, Harness
Whips, Trunks, Blankets, Fly Nets
&C. for sale very cheap"
E. L. (Dad) Wright, proprietor o
the Livery, Feed and Sale Stable. y
"ready at all times, day or night, witt
horses, carriages or sleighs; So tina
All can. Take q Ride"
On the First Column there is