Durant weekly news. (Durant, Choctaw Nation, Indian Territory [Okla.]) 190?-1944, 1914-04-10
TRADE AT HOME.

something for nothing?" To get
good values one must pay good mon
ey. The offer to sell goods at less
than their value ought to create u
suspicion Immediately that some
thing is wrong.
The Mirror is impelled to make
this utterance because Il is reliably
informed that recently q big depart
ment store in a nearby large city
used a FUN page in the Sunday edi-
ton of leading daily paper to ad-
vertise toilet articles at cut prices.
AT least three-fourths of the space
was used to exploit a number of toll
ct arucles under a name and trade
mark practically unknown. Their
merits (?) were beautifully word
painted IN fulsome descriptions, and
finally the price was cut deep, for
the Advertisements named a price
and then cut 1t half in two as
special sale offer. Possibly the
numerous articles under the name
can still be bought in any quantity
from a single box or bottle, to car
load lots, at the cut price. or less.
named in the big advertisement.
However, the department store
knew full well that the bargain (?)
offered in an unknown. untried, un-
Is.s,R III rad ~ fal
would not land buyers without a real
tempting lure. so they devoted about
one-fourth of the space simply to the
name and a cut price on a number OF
trademarked-adver articles such
as three large cakes of Ivory soap
for 10 cents, a box of DR.. Lyons
tooth powder 13 cents, three cakes
of Palmolive soap for cents, and
few other well known high quality
articles whose price is uniform and
the value recognized.
The cut on the trademarked adj
vertised articles was not deep, but
II was sufficient TO attract buyers
for the entire stock of these articles
and more, If the department store
had really wanted to sell them at the
reduced prices. 1t is needless to say
that when a customer asked for a
quantity and planked down the cash,
he or she was told that only one
box of Lyons tooth powder at 13
cents, three cakes of Palmolive soap
at 2 cents, or the other known ar
ticles in proportion would be sold
to each customer-but the Aids to
Beauty prices CD which had been
cut deep, could be had in any guam
tity.
The wise buyers took the quantity
they could get OF articles of known
value-the suckers bought Aids to
Beauty, and paid possibly much more
than the articles were really worth,
and certainly all they were worth, at
least the price they will be sold for
as long as the first supply of print
ed labels last When they are gone,
the same articles, under other names,
at the same cut prices. and of the
same unknown value, will appear in
company with the articles OF estab-
lished value under the same selling
scheme to make big profits at half
the regular price.
Don't be a sucker" and swallow
such bait as above mentioned. Re-
member your Hillsboro merchant
and read his advertisements with the
full knowledge and belief that he
simply can not afford to use such
advertising methods as above men
toned. He lives here, pays his pro
rata part to keep up your schools,
your churches and your town, and
does his share of the public work
to make the town grow and he is
entitled to your trade and he always
gives you full value for every dol
lar you spend with him. If he
should not. you step into his store
aud roast" him good and plenty
and get your money back, or such
settlement as is satisfactory Can
you do that with the mail order