davidaulloa/AmericanStories huggingface dataset:
Arizona republican., 1914-11-02
NEWSPAPER ADVERTISING
 MAKING T PROFITABLE

Paper by Joseph M. Levy, Adver- Using Manager of The Arizona Re publican, read yesterday before the Ad club at Ingleside)
 Advertising hits the mark when the space buyer has been satisfied It is effective when it gives results. The successful advertising man is not the individual who gets the greater number of inches into his paper. Some papers are highly sue cessful and declare dividends with pleasing regularity, not because they enjoy greater patronage than others but because they carry it regularly.
 The advertising man, in seeking to make a record, does not attempt to do so at the expense of the space that may be derived by his news paper. His aim is to make the ld- vertising reach the point intended. He seeks to make it productive. He wants to render the advertising q profit on the amount of money in vested in space in his paper. If l he can do that it will not be neces- 1 firm again. It will be impossible to keep the advertising out of the columns of the newspaper 1 If a merchant, for example, sells two hundred dollars worth of goods in a community at an advertising expense of fifty dollars, and shows { profit on the investment, he is sat isfied.
 On the other hand if he sells fit dollars worth of goods at an adver- Using expense of two hunderd dol lars, he is dissatisfied, cancels nj: contract and spreads the news O his failure in that publication.
 It is. one thing to sell space, it il another to make the advertising pa. a profit on the investment.
 Newspaper men realize that it i better to have an advertiser wh pays fifty dollars annually. and wh' renews every year, than it is to 2e the same advertiser twice for on hundred dollars and trust to luck t renew the contract on expiration.
 Goods have been advertised in tn past earnestly, conscientiously. dn' with every attempt to render eH actly the service desired, and ye the result has not always been at tained.
 In general way, the consume knows that the advertised article i for sale but does not see it.
 The goods remain in stock Tn manufacturer is discouraged. becaus he has not received a repeat order The retailer, in taking stock, find he has articles on hand that repre- sent cash expenditure and in
 general way he knows that the have been advertised. So he con cludes that advertising does not pay
 The new idea is to induce tn
Arizona republican., 1914-11-02
FANNY Y-HYDER CONSOLIDATION

Halloween passed not in Tempe without it's usual accompaniments and among the many pranks of che youngsters was the placing of Vic Hanny's big Meet Me Face to Face" sign across the store front of Fly der's House of Quality" A con soldation of these two enterprising gents furnishing houses of the valley was the impression that might have been construed by the carly arrival on Main street yesterday morning. Many tricks of a more CT less minor nature. were played about various parts of the town through the night. but generally. the occasion passed off very quietly. Even the peace of ficers gave up in disgust about mid night and took to their beds
Arizona republican., 1914-11-02
CHANDLER VISITS PIMA FAIR

That the people of Chandler take great interest in what the Indians about Sacaton are doing was evidenced by the large number from this section who attended the Sacaton fair The only criticism expressed was that it was too good. Why they are getting was the way one lady expressed it. However, their basket work and pot tery remain unique, and the display in- dicated that there was no danger of either art dying out among either the Pmas or Maricopas. As usual the Maricopas excelled in pottery, but some of the Pima baskets were exceptionally fine
Arizona republican., 1914-11-02
CHILDREN CELEBRATE

Helen Pierpont had a birthday last Thursday-her tenth. and her friends thtrefore rejoiced. There was party, with dainty refreshments and lots of good fun. The fortunate ones attend ing were: Mrs. Mason, Mrs. Seward, Dorothy and Rose Spriggs, Florence Allen. Ruth Loftus. Mildred Workman, Lucille Meyer, Cecil and Elizabeth Rodgers, Lucille Larmour, Marie and Cathrin O'Neil, Lois and Eunice Han- son. Fay Mather, Doris Russell. Mabel and Roy Keefauver, Ralph Carlson, AL bert Veiege. DeRoss Montgomery. Ma% and Helen PierpOnt.
Arizona republican., 1914-11-02
HALIOWE'EN FESTIVITIES

On Saturday evening the Christian Endeavor society of Chandler gave Halloween entertainment at the nome of MT and Mrs. s. w. Knepper. A hay wagon conducted a jolly crowd of peo- pie from Chandler to the Knepper home where a splendid time was had. Also on Saturday evening Mir. and Mrs. F. J. Koch. MT. and Mrs. Leonard George, MT. and Mrs. G. F. Lewis. MT and Mrs. J. R. Loftus, Mr. and Mrs. F. V. N. Dana, MT and Mrs w H. Rob inson. Dr. and Mrs. Barrackman, Mir. and Mrs. G. I. Peabody, the Misses Dor othy Robinson, Rafaela Koch, Manuela Koch, Mary Koch, Ruth Dana, Francis Ruth, Isabelle and Josephine Loftus, Ruth Phelps. Ruth Dana Isabelle Pea body and Messrs w. J. Lewis, Lyman Armstrong, Bruce Robinson, Ernest and Lewis Kach, combined in neigh borhood Halloween party. A dinner was provided by the ladies, and to give a seasonable spice to the occasion while the gentlemen were all cordially invit- ed to the meal, the place of dining was not mentioned
 NAitSi val louS Weiiluti lliSS dbout lllt town and country adjacent thereunto. the sending out of scouts, the planting of mines, the pressing into service of torpedo boats. submarines, Zeppelines, aeroplanes, searchlights and other up- to-date devices for detecting the in visible. the dinner table was finally located at the LOftus residence.
 The table and room were decorated in yellow, supplemented with the usual Jack o Lanterns and other Halloween spooks. The usual games of the holi- day were indulged in, fortunes were told, the future unmasked, the past forgotten-and everybody had a good time.
 On Wednesday Mr and Mrs. H. C. Page, J. W Heath and E. D. Rinear went to Mesa to attend the Old Folks gathering. Every one over sixty was invited, and those over seventy given an auto ride
 Miss Jessie Sloan of Edmonton, Canada, daughter of c. P. Sloan, To- cal rancher, las recently arrived in Chandler and will make her home there.
 George Armstrong; who has been making an extended visit with his
Arizona republican., 1914-11-02

merchant to pattern after the gen. eral merchandising man, and to dis play the advertised goods on the days that theW are publicly an nounced in the newspapers. The re- suit is that the buyer comes in con tact with-the advertisement in the paper, the advertised articles in the windows of the retailer and the well posted salesmen ready to eX- plain or demonstrate the advertised article. This combination should re- suit in augmenting sales.
 Newspaper Advertising Hits Target The woods are full of men who do not realize that advertising is the least expensive form of salesmanship. The merchant who will nearly have i a fit at the thought of paying twen- ty-fiVe cents an inch for a display advertisement in a paper with cir culation of six thousand, does not i hesitate to spend fifty dollars for the printing and distribution of i twenty-five thousand bills He will 1 be delighted if he can trace a half dozen replies to that method of cir polarization. The fact that most of the dodgers are carried into the next / county by the wind, that some Of them are tramped into the mud, or thrown into irrigation canals and others swept off the front steps, does not seem to occur to him.
 He does not realize that few of his bills hit the mark. He does nOl realize that he is paying for lost motion. because he does not witness that part of the waste, for all he
 knows is that he has paid for the printing and distribution of twenty five thousand bills-four and a frac-
 tiCn times the circulation of either
 the local papers.
 For the same amount of money
 he could purchase display advertis
 ing space equal to ten inches twenty
 times in either one of the local newspapers and get a circulation of
 900 against 250O0 with a know
 ledge that his advertisement will go
 into six thousand homes. If the paper for any reason should not be delivered MT. Subscriber will get
 busy on the telephone and make the
 hair of someone in the newspaper of
 flee stand on end for missing him.
 The man who pays for the paper is
 going to get it-even though the
 carrier overlooks him occasionally. : Who ever heard of a householder
 calling up the store and angrily de-
 handing to know the reason he CT !, she had been overlooked in the dis tribution of an all-advertising sheet
 In the one case the ad for which the merchant pays, goes right into
 the hands of the buyer and in the ether, the dodgers litter up streets ' and soar over alfalfa and corn fields
 The wise merchant does not waste money; he invests it in newspape' , advertising.
Arizona republican., 1914-11-02
ENTRY OC EXHIBITS

The attention of south side ladies is called to the fact that the judging in the Woman's department at the state fair this year will take place on Saturday of this week. Exhibits should therefore be entered as early as Thursday or Friday. A large dis play from this side the river in the woman's department is expected, but prior to this time many have been in doubt as to just how late they may make their entries to be in time for the judging.
Arizona republican., 1914-11-02
CHANDLER
ROAD RACE IS VIA CHANDLER

During the past few days many rac- ing motor cars have passed through Chandler, trying out the road between Fl Paso and Phoenix. NJ. l.. Naquin and H. T. Bailey, Velie drivers, stayed at Chandler over Friday night, stopping at the San Marcos. During the race cars will be checked out where the state highway intersects Arizona bou- levard. Chandler donated $150 to the race fund.
Arizona republican., 1914-11-02
ELECTION RETURNS

A meeting will be held election night at the Chandler chamber of commerce where election returns will be received. The time will also be utilized in a discus sion of the water users coupon system, which will be explained by O. H. Knce. Secretary Lewis will also make his report on the Wichita fair at the same meeting
Arizona republican., 1914-11-02
SURPRISE PARTY

On Wednesday evening some thirty of the friends of Mrs. L. Morrison sur prised her with a party Mrs. Morrison was attending the picture show which enabled her friends to make all ar rangements in her absence. Games and music filled the evening leaving only time for bountiful refreshments.
Arizona republican., 1914-11-02
MACCABEE HALLOWEEN

Halloween and the celebration of the orders tWenty-first anniversary. gave the Tempe Hive of Maccabees opportunity to enjoy the times 0f tEeir lives Saturday night. The af- fair was held in the immense hay loft at the George Taylor ranch southeast of town. Even though all attractions, decorations and othe. features of the evening catered to Halloween, the party was in reality the annual anniversary celebration. The two evenings in one worked splendidly, and the hundred or more Maccabees and their families present enjoyed themselves to the limit Dancing was the big attraction of the evening On the side were many novelties featuring Halloween and it's many ghOstly accompaniments. Safely may it be said. that there were few celebrators on Halloween night that enjoyed their festivities rouS than did the Maccabees Of Tempe
Arizona republican., 1914-11-02
NOTICE Call for General Election November 3rd 1914 A PROCLAMATION Executive Department
EXeCuIIV6 DtpdI tIIICIIt
 State of Arizona.


 State of Arizona
 WHEREAS, It is provided by Chapte I Title 12. of the Civil Code. Revised Statutes of Arizona. 1915. that a General Election shall be held for the election of a Representative in Congress. Members of the Legis s' lature, and State, County and Pre- ninct Officers, on the first Tuesday after the first Monday in November. 1914, and every two years thereafter;
 WHEREAS, Chapter I, Title 12, of the Civil Code, Revised Statutes or Arizona, 1913, further requires. that there shall be at each General Elec- ton immediately preceding the ex- riration of the term of office of any United States Senator from Arizona the election of a United States Sem ator:
 WHEREAS, it is further provided by Chapter I, Title 12. of the Civil Code, Revised Statutes of Arizona, 1913, that at least thirty days before General Election the Governor shall issue a proclamation containing
Arizona republican., 1914-11-02
OVER SUNDAY

Adjutant General and Mrs. Chas. W. Harris, of Phoenix. spent yAs- terday in Tempe as the guests of Mrs. Harris parents. MT. and Mrs. H. G. Corson Mrs Corson just re- turned yesterday morning from Los Angeles where she has been enjoy ing q vacation.
Arizona republican., 1914-11-02
DEATH OF INFANT

The little seven days old bany ot Mir and Mrs. Dave Carns of the Goodwin Homes addition, died carly yesterday morning. Interment was made at the Double Butte cemetery yesterday afternoon.
Arizona republican., 1914-11-02

brother in Phoenix, returned to Chand- Ter Wednesday.
Arizona republican., 1914-11-02

SPROCKET WHEEL, crank hanger and pedal post for motorcycle, lost. Re- ward for return to Republican agency, Tempe or Mesa. u
Arizona republican., 1914-11-02

Hire a little salesman at The Re- publican office. A Want Ad Will see more customers than you can.
Arizona republican., 1914-11-02

at the local ginnery with all ten stands in operation, is 6,S04 pounds in eleven hours Eight feed men were employed then. Saturday, with Tut the regular crew of five feeders, over 6,000 pounds were put through the ten stands in the course of the days run, which might be regarded as the real record, after a complete computation of all factors required in the ginning. Since the start of the season, the gin crew has been gradually decreased until now but twelve men are employed regularly five feeders, two pressmen, an oiler, a suction man, a roustabout, an en- gineer and the ginner.
 Two thousand pounds of the cot ton seed entered in the boys cotton growing contest of this district, was put through the gins Saturday. The yield from all the plots entered has been splendid. and any number of records are expected. Some of the cotton ginned Saturday was abou, the prettiest that has been seen SC far this season, and a quantity of it has been preserved for special eX- hibition at the fair.
Arizona republican., 1914-11-02
JAP CRUISERS ACTIVE

HONOLULU, Oct. 31.-The Japan ese cruiser Hizen, which has been watching German ships off this port for several days, has been joined by another cruiser of her nationality, whose name is unknown.
 More than 10000 people have seen the great temperance sermon, 'Ten Nights in Barroom." If you have,not seen it go to the Plaza Theater Mon day and Tuesday Admission 5-10-15c. Advertisement g
Arizona republican., 1914-11-02

Vote for Sara M. Whitfield for county school superintendent tsement g
Arizona republican., 1914-11-02
NEW TIME FOR RURAL ROUTE

The rural route carriers after No- vember 1st will start at nine o'clock. This is the day Chandler begins get ting it's mail via Kyrene. which means it's business men will receive their let ters several hours earlier than for merly.
Arizona republican., 1914-11-02
Attest: Sidney P. Osborn,
 Secretary of State.

Pursuant to and in conformity with the provisions of Paragraph 2914, 2317 and 2921. Chapter VI, Title MI, Civil Code, Revised Statutes. Arizona, 1913, the Board designated the polling places in the several election precincts at which the cleo tion to be held on Tuesday, Novem- her 2, 1914, shall be held, and ap- pointed election officers therefor as fellows, to-wit:
 AGUA CALIENTE PRECINCT
 Polling Place, Modesto Hotel, Agua
Arizona republican., 1914-11-02

REXALL ROOMS, 27 West Main, Cove E. Phelps, Prop. Most modern house in Mesa Hot and cold water, baths and lavatories. once used you will have no other. Rates reasonable-Ad- VertiSement al
Arizona republican., 1914-11-02

a statement of the time of election. offices to be filled. and an offer ot rewards in the form prescribed to prevent apuses of the elective fran chise. copies of which proclamation shall be transmitted to the Clerks Of the Boards of Supervisors of the diff ferent Counties of the State;
 NOW, THEREFORE, I. Geo. W. P. Hunt, Governor of the State of Ari- zona, in pursuance of my duty as prescribed by law, do hereby pro- claim a General Election to be held on the first Tuesday after the first Monday in November, 1914. for the election of officials as follows:
 For the State: One United States Senator; one Representative in Con- gress; three Judges of the Supreme Court; Governor; a Secretary of States; State Auditor; a State Treasurer: an Attorney General: a Superintendent of Public Instruction; three Corporation Commissioners; a State Mine Inspector; two state Tax Commissioners; nineteen State Sena- tors; thirty-five State Representa- tives.
 For each County of the State: three Supervisors; one Judge of the Superior Court; one Clerk of the l Superior Court: one County Attor- ney; one Sheriff; one Treasurer; one School. Superintendent; one Record. CT; one Assessor; and as many jus tices of the Peace and Constables s1 i are authorized by law in the prA- cincts of the several Counties. l And I do hereby offer a reward Gi fifty dollars for the arrest and con- viction of any and every person vio- lating any of the provisions of Title 4, Part l, of the Penal Code, sucf rewards to be paid until the tota amount hereafter expended for tht purpose reaches the amount of ont thousand dollars.
 1 IN WITNESS WHEREOF. I hay, hereunto set my hand and caused tho Great Seal of the State of Arizona to be affixed.
 Done at Phoenix, the Capital, thi: 29th day of September, A. D. 1914.
 (Signed) Geo. w. P. Hunt.
 Governor of Arizona.
Arizona republican., 1914-11-02

Chandlers polling place for election next Tuesday will be the chamber of commerce rooms. Chandler's registra ton is now about 450.
 The election board will be as follows: Henry L. Peterson, inspector; F. V. N. Dana, judge; s. A. Meyer. judge; G. T. Peabody and o. Holdren, clerks; Cor don Hunsa<er, Marshall
Arizona republican., 1914-11-02

Continued on Page Eleven.)
Arizona republican., 1914-11-02

Repaired and Rebuilt. We repair lamps, wind- shields and lenders. We also replace glasses in windshields and lamps and do coppersmith work 4 West Van Buren St.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-05-04
CAPE HENRY SYNDICATE:
WILL. ACCEPT AWARD

NORFOLK. VA. May EMOTIONS
law twenty five of tho n.nety-five own
ers of property IN the site of the pro
posed fort at Cape Henry to set ASIDE
the verdict 90 the jury in the recent
condemnation proceedings Will be
heard hy Judge Waddill in the United
States District court tomorrow. us"
trlct Attorney Groner said yesterday
that he had heen notified by the cape
Henry syndicate that the officers oil
that company had determined to ac-
..epi the iury's award, which gave
them less than half Of the price they
had named.
The Jury f1Ned tne VIRTUE OF nv
property in the, proposed fort SITE ~
s2sO.00o, or $50 600 in excess of me
appropriation at present aVaiianie'
The hearing ln court TOOK place me
first week of April, and since then sew
4ral members ~ the house committee
ON military affairs have said they
Thought the difference. OF $4,000 ne
tween the appropriation available Tor
The site and the value set by the CON
demnatlon jury would cause no appre-
ciate delay in a contamination OF inc
matter.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-05-04
OYSTERMAN COMPLAIN
OF EXPRESS COMPANIES

NORFOLK. VA. May at the
annual meeting of the Virginia oys-
ter Planters and Packers association,
to he held AT the Monticello hotel
Wednesday, IA complaint against the
express companies will be the cher
subject ON the program. Changes III
express rates made during the last
wear. with certain schedules alleged
10 discriminate against the shell hsn
Industry IN this state, are operating 10
the serious detriment of the oyster IN
terests II il claimed
The subject has been taken up WIN
os,icials 81 the express. companies. ou'
IA vet no satisfaction of the complaint
has been given. and AT the meeting
here Wednesday arrangements VIII be
made for vigorous action looking -
the removal Of the express rate hand,
Gao from the shell fish business OF
Virginia
Alfred var Nyvenhe!m. OF Norfolk,
~ president of the Virginia aasocia,-
ton; Dr. George w Richardson. OF
West Point IS vice president, and Mr.
Rowiey, uf Chincoteague, Is secretary
and treasurer
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-05-04
TRUCKING SECTION IS
BUSTER EVERY DAY
sNTING, CULTitATING AND MAR
kETING KEEPS GROWERS
VERY HISY.

NORFOLK. VA, May 3.--The truck
Ing section. always busy. is getting
buster every day Planting the spring
crops. cultivatins other crops, and mar
Seting another group OF crops, these
com bined, call for every man and his
horse in the field, During the six
shipping DAYS ending Friday 1922
barrels OF spinach were marketed at
80 cents to 81 per barrel, kale was
marketed to the extent of 6,s54 bar
dishes, 5000 one-half barrel baskets
at 40 cents to s1.25 the basket. pars-
ley. ia packages; lettuce, LOSE has
kets: carrots, 50 packages; fehnel. II
packages; asparagus. 23f packages,
scabbages, so barrels; onions, So pack
ages.
The regular crop of cabbage is COM
ing on rapidly. and shipments viii in
crease at once. snaps and berries are
growing slowly. Cool weather and alb
sence of warm showers retard all veg
ctable growth. The trucking year so
far has not been "A particularly profit
able one. Berries are ten to fifteen
days later than usual.
Many of the regular farmers are
planting corn. March and April tenn
peratures were below normal, and May
starts In the same way.
1t lis becoming painfully evident to
all truckers that there is no use in
sending from ordinary or indifferent
stuff to market. especially IL the crops
are up to the average in quantity.
risere is no profit in shipping poor
ordinary or Indifferent stun.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-05-04
CITY LIBRARY NOW
SEEMS POSSIBILITY

PORTSMOUTH VA. May '3-Ports-
mouth seems on a fair way now to
have a public library.
The public property committee of the
council. IN a meeting held on Friday
night, decided to recommend that two
rooms tn the old Atmistead residence.
IN the rear of the municipal building,
Court street. be turned over to those
who are promoting the establishment
Of 4 library IN the city for use in es-
tablishing the institution.
Some OF The space in the structure
rs given over TO the use OF the com
missioner OF The revenue. There are
two rooms however, not In demand,
which will he given to the library
promoters
Those vino are interested in the
establishment OF the library say that
they have assurances OF several hun
bred volumes from one source and
other books from another donor.
As coon as the council acts on the
committees recommendation. 1t is ex
pected that the library promoters VIII
come Into possession of that portion
Of the Armistead building allotted to
them ny the committee.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-05-04
SOCIETY


afternoon at 2 o'clock, and number
of well known road men, among them
State Highway Commissioner Coie-
man have been invited to speak.
The object of the meeting is TO Ia
millarize the voters OF the district
with the conditions under which they
may secure bond issue for the pur-
chase and permanent improvement OF
their roads This is the first of Sc
ries of such meetings the committee
proposes 10 hold in various sections
Of the district. and much interest IL
being manifested ny persons living on
the unimproved roads
The steering committee, which is
arranging for the meeting Is AZ fol-
lows: r. c. Johnson, chairman; n.
". shelton, j. 7 Brownley. j. w.
Stebblns. Or r. r. whitehead and ].
G. Hudgius These men represent the
kempsvilip. BROAD Creek. Indian Riv-
er and shelton sections Of kenpsville
district. and each one IL to he at the
head ef committee Of five, appointed
by himself