Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1914-11-15

! plan. And at what cos.
The commissioners and tho public.
ity director have Travelled $4,000
miles. visiting every county. every
city and town. and that at a cost OF
$aS0.30 for railroad transportation
and per diem. OF course the chair
man OF the board has not charged a
cent for railroad fare as he carries
pass. not a cent for his time, al
though he Is sne of the most success
full attorneys Of the southwest whose
time Is worth more than perhaps TINT
of any other professional man In the
state. For transportation other than
railroads. and that includes automo-
biles. the sum of $2i5 has been paid
OUT.
For The salaries OF the clerical help
and an artist who II making models
of New Mexico historic landmarks,
only $3.50 has been expended, less
than - paid many a deputy county
official in thirteen months.
For the good roads exhibit. which
viii be Cracker jack" S2i110 was
spent. For Photographic work, sup
piles. slides, enlarging photographs
etc. the total bill to date has been
S2.s64.10. supplies for making the
landmark models have cost s26S.42.
Express and freight charges have
amounted TO $141.54 office sup
plies, printing, advertising. typewrit-
ers, postage. kilograms. telephone.
stationery, rent. travelling expenses.
per diems. have averaged less than
sl00 a month. Can you beat Il!
Surely the board has reason to be
~ ffo "a nd ~ a
how It was done.
Publicity.
Right from the start the board
recognized the value OF publicity.
The board that prepared the New
Mexico exhibit for the ST. Louis ex-
position ten years before had been
very successful In that line, under
the inspiration of men like Charles
A. Spiess, Herbert j Hagerman, Ar
thur Seligman, w b. Walton. Eu-
selio Chacon. the late Carl A. Dalies,
Fayette A. jones' the late Max Frost
and Paul A. +. Walter. the latter two
having direct charge of the publicity
which brought to the state directly
and. indirectly 100000 people who
particularly settled up eastern New
Mexico. The San Diego board there
fore enlisted as publicity secretary.
Mr.. Walter. and as publicity director,
A. T.. Koehler, Jr., the latter man
OF wide experience who has been of
invaluable aid to the board. In thir-
teen months. 5000 columns of read !
Ing matter have been published in /
city papers and the rural I
press, which could not otherwise |
have been obtained al any p.fce; =
he articles had beer Inserted in the T
advertising columns only ...cy would
nave cost the state more than the
'ntire amount it has appropriated for
he exposition. But as 1t is they were
,iven first-class positions, under big
headlines, free of charge
But this Is only the beginning. Mr.
loehler has in press the official ex-
POSITION book. which IL to be COM
lete. accurate, beautiful interesting.
n epitome OF what New Mexico Is,
as been and will be- In 1t each 1
ounty, each city is described, every
idustry. all attractions, are pictured (
nd Photographed as ii has neve.
cen done before. Mr.. Koehler has
Isited each county. has appeared be- !
IRE boards of county commissioners &
nd chambers of commerce, either 1
lone or with the chairman and !
embers OF the board. The publicity {
as helped to enlist county and pri- q
ite aid, 1t has helped to execute the {