The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1914-11-27
Performing A Commercial Miracle


vicinity Importance trading at home and the a
trading exclusively Suppose has on
local would Inadequate to handle the
would have to be enlarged other
condition but by no means impossible Inc me
loyal bolster their local p
polish up patriotism plan of this character
There is only big the local merchants @ ina.
dno there is on;y thing this Influence and
the home merchants the Dig MAJ M.
Of local people through newspaper t
do reach them through BY the catalogue
there Is also qreat the local stores by "s
Advertising the Pittsburgh newspapers "n,e" n w $50 pI
s an extensive circulation trade The seven
bueh daily papers circulation In THIS 81 sks
all have their influence h.r If merchants
factor reckned with There are NUMBER " Th, lv.
carry on active advertising campaigns e
wire. attract the but there are also quee
wires ~ roth,n, "a build up the Farmont
stores but the benefit OF
elqhbors would reeProeate and avert'se " 80
~od bv this method their business Dut wou
s every other dealer For Instance as an u
tration dry goods plan opening "nn . n. stores
many miles visitors are attracted hv lind that
n sdIsemens they the newspapers but tney @
they articles other lines anu @ @ b.nated by the
drug jewelers. and all 0tne .hr ns start an
tlsna done by dry dealers and when tne ON, ~
tlsna campaign goods people are n u.ss to
to dwell upon me @ dsmonstrated fact
repeat pays That now are wasted each
spent Iudicous Advertising ano many "' ~
year vooson that might advantage of tho loea
not ADVERTISE to keep their store new
before the people The local plan Is " d. s. mum
u UNI % m It has good good newspapers an
yesterday which more restino at their
any other day because the people out with
] ~. p+sburoh newspapers bigger than ever coming @
These extra large papers accustomed to carry
vIsers demanded Dealers who are ordnsry
double spreads I
from one0ar9n 70 hat would be ready opened
- h. morn,no That Advertising That brings s
did not furnish because they
oct out BID thanksgiving editions The ThankssW,ns @
new future they There are no
among anywhere whose charity nh paqS
such an extent that they contribute several avs
they make business proposition an" ~
vesIns yesterday by the for todays
Eaon stores represented with any - ss.i
hS. custom is repeated year the holidays roll ar0S @
any the local papers OF che exact truth
newspapers Of the same oa'e anu 90 M
tn % soaes to the who do advertise plan
trade influences. must be to wake up
.oe Of the dead that they cannot 20
on as large facilities would warrant s store. and
" ad,ina not only brings business but makes better s
discriminating readers always e.s and service
their trade and "'n0 MAKE @ , e.snts
+h.n that offered by other big city ~
country has better stores among US and Po
stores by Advertising took their places rh.y have
and taken great Of the inactive anu @
who have themselves in the city BY on9
SUE They the inactive ones oS o.
business the city and W" be o0serVeu
merchants doing They are not ony d0ns t
h II was not Influence the inactive
business and pay tnr re anu % IN and
~ commercial boom which never before Know"
any city If an organization ormd solicit signatures " p
nothing outside OF % commercial revolution
to by would bring about th ths Local
In the trade win
Bio stores would grow where small ones are
] nat be oossble to get everything want from the
h vtbna that not ordered
whom the customer would roll Into tho banks
by the thousands merchants would be able 70 Duy
L rot and offer better prices organizations might all
take hand in boosting little campaign work "0na @
Farmont Let US think this over. Ls ~
+hen e. j, act while The Womns Cuo sho pc
Interested In this that should appeal with equal oe
organization like the Chamber OF COm"es s 49, ~ ,.,. 49,.
the which would be 50 greatly ne
fitted. ). ~. -. ,,,. ,.,,rd :. worth
dollars Of such plan would be oe
esIte 10 see pride movement successful me
home people would Interested In their
the pledge 70 pW notn'hs 9
FaIrmont No worked ayboyy doing So we
ali or wants supplied minds that we " going
do n Hard times city carrying out such loyalty to
institutions and lived up to for year the
.oud see such great better much lower
nd uh feeling community interest that they