The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1914-01-20
OUTLINE PROGRAM
FOR TRADE WEEK
Spring Affair to Guido the
Better Acquaintance Week"
Staged by Chamber.
FEBRUARY 24-27 THE DATES
Trade Extension Bureau Will
Send 100000 Invitations to
Retail Merchants.

That the Spring Trade Week. to be
staged here February 2i-2I, VIII be a
more elaborate celebration than Better
Acquaintance Week in August was APP
parent yesterday ut the meeting or
the executive committee of the Trade
Extension bureau. Experience OF the
summer affair showed the bureau that
as much benefit is to be derived from
Il four-day trade week ;Is from six
day celebration. Accordingly, the COM
n.ittee yesterday decided to exclude
Monday ana Saturday from the Spring
Trade Week. and to plan the program
for Tuesday, Wednesday, Thursday
and Friday. In these four days. how
ever, will be crowded more entertain
ment. more amusement more instruc
ton and more business than In the en-
tire six days of Better Acquaintance
Week
Headquarters will be established
this time in one of the ground floor
offices in the new Chamber OF Com
mcrce and Manufacturers Building, at
sixth and Main Streets. This will be
easily accessible to strangers, and
VIII give them some central place in
which to congresatc in spare moments
AS each visiting merchant arrives In
the city he will be escorted to head
quarters by member OF the reception
committee, registered on the visitors
book, and given u book OF tickets TO
admit him to the entertainments OF
the week.
Attractive Program.
tentative program for the week
was prepared yesterday by the com
mittce. 1t goes without saying that
many features will be added before thu
middle of February, and the already
attractive program still further en-
larged. Thus far the committee mas
planned for the nights as follows:
Tuesday night-Cict-t dinner
in the Business Mems Club, with music
and songs
Wednesday night-Dinner in the cafe
OF Miller y Rhoads department store.
Demonstrations of modern selling
methods, new fabrics. the latest styles
and the last knncks in merchandising
VIII be made q feature of the evening.
Thursday night-Special performance
at the Grayce Scott Bijou Theatre
FRIDAY nieht-A number of small
entertainments of diversified char
actcr. planned to give the visitors a
wide choice.
The bureau Will print 100. 900 invita-
tons, which will be distributed by
Richmond firms in mail to their Gus
toiners in Virginia, North Carolina South
Carolina. Tennessee. West Virginia and
IS kentucky. The membership OF the
Trade Extension Bureau has grown
ance Week, and ii seems probable that
| there will be 100 firms enrolled before
the printed matter for the week is sent
to press within the next few days
To Refund hallway Fare.
Following the popular plan adopted
last summer of rebating the railroad
fare of visitors. the bureau Will re-
fund to every visiting merchant buying
as much as $1,000 worth of merchan-
disc in Richmond during tho SnrI ~
Trade Week the amount of his round
trip fare. Those buying as much as
$3.50 Will receive cash rebate eouiva-
lent 10 onc-half the round trip fare.
The travelling statesmen of Richmond
hrms are being notified of the spring
week and instructed to talk il among
their customers, and urge them TO at
tend. The statesmen themselves will he
recalled to the city to receive the Wis
iting merchants when they arrive