Omaha daily bee., 1914-08-23
AROUND The BANQUET BOARD
One Hundred and Fifty Maxwell
Dealers at Feed at the Rome.
TAKE A LOOK AT THE MOVIES
view. ~ the Factory Are shown
and Then There Arc scenes
Along the Country
Roads.

Maxwell dealers to the number OF 80
cougregated at the Rome hotel Friday 10
be the guests ~ luncheon OF @. n. Chiles
and c. 7. Collins district Representatives
Of the Maxwell Motor Sales corporation.
These Maxwell men cell motor cars in
Nebraska, Iowa and South Dakota, and
the object Of the luncheon was TO bring
all the dealers together into convention,
20 that each and every man who is a
factor In the Maxwell sales system may
be able TO learn TO speak with graphic
intelligence Of the superior points OF the
newest Maxwell model
After the luncheon in the banquet room
of the hotel the men retired to room
and 400 feet Of moving picture reel was
flashed on the screen. This lengthy pic
ture depicted the method OF construction
and assembling applied by the Maxwell
mechanical force in building the new
twenty-five model From the molten
steel 70 the finished product was shown
and not one item escaped the vigilant
lens OF the rapidly moving camera
Everything 10 be known about the Max
well, from the motor 20 the drive shaft,
was plainly flashed on the screen.
starts in the Rough.
The picture began at the steel mills,
then led down through tho chemicef
laboratory, the forge department. the
acres and acres of machine shops, then
the engine assembly, the chassis as
sembly and the assembly Of the final car
we're all shown. The pictures were 30
realistic that the dealers could almost
hear the drum Of the machine shops and
a. a..
the car had been painted and finished a
road test was displayed. over smooth
road and over the toughest possible road
the tester drove the little car at high
speed and at low speed. lie drove II up
hill and down hill, stopped 1t suddenly
and sent II through a sand pit But even
that failed 20 satisfy his critical desire,
and he turned it over TO another tester
for additional testing.
Following the display in Detroit pictures
were shown OF the Maxwell cars in action
IN the western country, IN California,
Oregon and Washington, where all possl-
bic kinds OF roads are found.
show wild BIiI Turner.
wild Bill Turner famous daredevil at
the automobile wheel was pictured in
drive up Mount Hamilton In the Sierra
mountains. Turner drove a Maxwell
twenty-five and lowered tho record
for the drive by sixteen and three-fourths
minutes.
Special Factory Representative c. NJ.
Strictly was IN charge of the convention.
Mr.. Strictly is conducting these little
meetings In all cities where the Maxwell
has branch distributing agency. He 10
thoroughly familiar with the Maxwell.
and he delivered an accompanying lecture.
touching on the intricate details OF the
operations depicted in the picture. thus
adding touch OF finesse very pleasing TO
the sales boys in attendance.
District Sales Supervisor Charles r.
Newly spoke on salesmanship and
brought out the argument which demands
that close relationship exist between the
manufacturer and the agents. in order
20 facilitate to the maximum degree such
a tremendous task as producing and SELL
Ing 5000 cars q year.