The daily Gate City., 1914-01-21

ture of the Keokuk dam, with COM
plete descriptive caption, emphasize
ing the industrial advantages of the
work. This was a hit from MANI
featuring standpoint.
Popular Electrics and Mechanics
1000 word article, fully Illustrated.
on Keokuk and the dam, and given
the leading front position in the
magazine. This publication has d
guaranteed circulation of $4,000 read
ers monthly.
Worlds WorlS-Two large pictures
of the Keokuk dam, with descriptive
captions.
Railroad and Current Mechanics
Article on the Keokuk dam, which
has not yet appeared.
Picture of the lock IN Leslies, men
tioning the power advantages in de-
scriptive caption and descriptive pic
ture OF the work in the Rocky Noun
tain Magazine.
In reaching the people through such
magazine features, it is not SO much
the purpose to interest them in the
dam as it is in getting them acquaint-
ed with the name Keokuk as the
point Of location of such q gigantic
manufacturing enterprise. Ths name
itself is odd, and after being seen a
few times it is apt to be remembered.
AT least the sound Of 1t will recall
the name of the city in all probability
as the home of the Mississippi river
dam. In coming out on the Burling.
ton route last week, purposely men
toned the dam to eleven people be-
tween Burlington, Iowa, and Denver,
Colorado. Eight of them were from
east of Cincinnati Out of the eleven,
nine were familiar with the fact that
such dam had been built at Keo-
kuk, and tho tenth remembered hav-
ing read Of it somewhere The elev-
enth seemed In doubt whether he had
heard Of 1t or not. I hardly think
: that he had, at least 1t had failed to
make an impression. That is what
We have been after-to get people
talking about Keokuk and the dam.
VI at IcSdSL W SSt Cu0Iu ldluMltIuz5u
with it.
Considerable publicity was accom-
plished in connection with the monu.
ment dedication of the Chief Keokuk
statue in October. Bad weather spoil
ed the most important of my plans.
The photos obtained we're practically
useless for magazines and newspapers
owing to the fact that they were TAX
en- under the worst possible weather
conditions. The biggest disappoint-
ment had to do with the motion pic
lures. Both the Pathe Weekly and
the Gaumont company had men
Keokuk from Chicago for the ever
! but the pictures they made were fail
, ures owing to the weather. This
publicity department was responsible
I for having them come to Keokuk, and
Z we lost great deal of advertising
for the city through unfavorable
weather conditions. Wide newspaper
, publicity, however, was secured. The
} Associated Press and the United
Press both carried half column ad-
vance stories out of this office, and
} we had special articles in st. Louis
J and Chicago papers. one in particu-
: lar being noticeable, an illustrated
story In the ST. Louis Globe-Demo-
} crat. The Register and Leader OF
: Des Moines gave us full page, fully
illustrated. OF course ths Associated
Press and the United Press carried
their stories into every section OF
, the country.
A special article on Keokuk. Illus
, trated, appeared in the Implement
J Trade Journal of Kansas City. This
was direct boosting article for the
, city. Special articles have been pre-
! pared on real estate and general ac-
: tivitiss at the request of different and
varied publications. and writers. Ma
; terial has also been given local pa.
: pers from time to time relative to
such matters as the Nolen plan, dis
5 posal of garbage, etc, Thess we're
r really In the line OF general news.
$ During the summer a great deal OF
: publicity was secured through the
Y medium OF photo window service con-
A Germs Keokuk was carried Into all
t but three states of the union by the
i Globe company and the Consolidated
: Colortype company carried pictures
: of the dam into 5000 stores In tn >
!. United States and Canada, without
t special cost to the association. In
4 fact it might be we'll to mention here
that not one cent has been paid to
9 any publication or concern for tha
i space given Keokuk In this cam
g paign Just before leaving Keokuk
Q placed pictures with third window
I photo service in New York, which
I agreed to use them. but concerning
. which I have not received a report.
Pathe, Universal and Gaumonl
Weekhes CARRIED Keokuk in motion
: picture into every civilized country n
g the world in connection with the dam
celebration. Pathe alone shows tc
n 250o0,000 people weekly, and 1t a.