The News-Herald. [volume] (Hillsboro, Highland Co., Ohio) 1886-1973, 1914-01-29


Cincinnati Automobile Trade Asso.
citation.
The design for the Auto Show poster
was drawn by Mrs Raymond Hendrick-
son, wife of the president of the Gin
cinnati Automobile Trade Association
"A modern Juno dominating the mo-
tor car
! The poster has taken like wild fire,
and is considered a most decidedly
clever effort for an amateur in success
fully stealing the thunder of the pro-
fessional advertising poster artists.
The first annual show of the Gin
cinnau Automobile Trade Association
will be the first auto show ever held in
! a fireproof building, and when one ap.
proaches the corner of Fourth and
Vine streets they are awed by the
| magnificent Union Central Life Insur-
ance building, with it's first four
floors, stones of white marble, and the
| balance of the exterior of white ivory
malt terra Gotta, relieved with bits of
blue and yellow up to the pyramidal
| roof, which is paneled In gold-glazed
tile, which can be seen for many miles
by the reflection of light on gold tile.
Approaching the main entrance,
which is on the level with Fourth
street you will note the ornamental
lamps, hand forged, of remarkable de.
sign, showing true craftsmanship On
passing through the bronze door at the
main entrance the spacious hall
traverses the entire length of the
building. One is enchanted with
the grandeur of the decoration,
golden ceiling, hand-carved i'm
ported Spanish marble columns and
wainscoting, and the bronze elevator
frames and doors. There are twelve
elevators self-contained in freproof
partitions and wire glass door in two
| batteries, facing each other. Every
modern automatic safety device has
been placed on every car The express
service is now operated with speed Of
700 feet per minute, which is the only
one outside of New York City. The
| capacity of service is unequaled in Gin.
cinnau, with cars running every day
and night.
Just beyond the elevator is the stair
way which leads to the Chamber of
Commerce. This stairway is all hand.
carved imported marble, highly deco
rated, and is conceded to be the finest
stairway in America
| AT home from February to ii and
On the ground floor, at that, in this
mapnifcent slvcnronar tbo ninoin,,.;
Automobile Trade Association are GO
ing to make motor car buying not the
guess work that it was in the past.
With so many good cars exhibited of
various types and prices the visitor tc
each of its brilliantly Illuminated and
esthetically decorated halls can no.
fail to find motor vehicle suitable to
his purse and ideas of taste or style
and all other requisites in the wonder
full display
Entertainment will be predom-
inant feature of the show. Two or
chestras furnishing music, one for
each floor, Lou Ballman, chairman OF
the Committee on Music, selecting the
we'll and favorably-known Hofer's Or
chestra. Two concerts daily is the
program, or total of twenty-eight
high-class concerts during the week,
with continuous auto show from 10
a. m. until 10:30 p. m.
Robert c. Crowthers, chairman of
the Committee on Decorations for the
automobile show to be held in the
Union Central building. February 7th
to 14th. under the auspices of the Gin
einnati Automobile Trade Association,
has awarded the contract for decora-
tions to George Fern. Mr.. Fern is a
Cincinnati decorator, who has done
some wonderful work. 1t was he who
created the beautiful scenes in the re-
cent holiday ball in the Hotel Sinton.
This piece of decoration was probably
the finest ever seen In Cincinnati. Mr..
Fern is an artist. He has conceived
plan to turn the vast ground floor
and basement of the Union Central
building into beautiful southern
garden for the week OF the Auto Show.
The rows Of white pillars in the build.
ing will be utilized to support a mass
of trellis work, which will be covered
with growing southern vines and flow-
ers. These will be Illuminated by thou
sands OF miniature colored lights. The
large windows Of the building will not
be covered. and the building will pre-
sent beautiful appearance, from the
outside as well as the inside. both day
and night. Both floors will be deco
rated alike and no distinction will be
made in the class Of exhibits on either
door.