Mexico weekly ledger., 1914-04-30

tuN IC1PttHthihs VI hNN NNH'NA
publisher is no less than that Of his
metropolitan brother His duty "a
his thousands is as sreat IS the
others duty to his tens Of thousands
There IS graft and dishonesty as well
as unhealthy social conditions in
the country just as there are in the
great cities, In the last analysis the
searching light Of publicity, whether
it be 25O,000 subscriber power OF
merely 1000 subscriber power,is the
means of eliminating the political
p%ervert and social cesspools. .
Fighting for reform and beatituies
is no mere pleasantly. II REQUIRES Wig
liant attention TO details. careful fore
sight, cool judgement and plenty o
veiterbrae. Every move the high
minded editor makes for civic or soc
ial betterment is credited, by the
friends Of corruption, with some mel
cenary purpose. That you expect th'
paper / 0 give a financial return fol-
your efforts is held as sufficient evi
dence that you are as grasping
CRATER as the worst.
You soon learn the man you have
exploited for twenty years, hiding be
meath editorial veneer, his embosse'
vanity quits you in a second when
you publish his name with one of hi
initials missing. But that is life.
For one of his kind there are hund
reds who, for years, have received
your paper, each evening, as they.
accept a friend. It is one OF tn
family circle about the library tabl
a friend who has something OF In
terest for all; whose coming Ia one
OF the events Of the day. II tells o
your success with pride, bur screens
your failures with kindly disregard
II mirrors the daily life OF the tow
and with magic brush paints out all
that is sord'd and mean so tho ever
ing hour Is not one spoiled by that
which has no place there.
Publishing a country newspaper
great fun. And publishing one that
has an ideal. constructive and clea
is more fun. There Is an never emf
ing attention to the details necessar
bua II you are straight with your cor
science AMI getting results for IN
public az well al yourself. 1t beat
covering a murder on a rainy nigh
via AZ owl a and two miles Of mud
dy suburban lane.
| believe the editorial responsible
Of any publisher demands he have
policy indited in black and white so
shonld he dare to waiver 1t will b
there to brace and strengthen hi
honesty Of purpose. You will max
mistakes, the dishonest editor more
than the honest. However il the
people have confidence in you the
will be pardoned while those Of tn
editorial outlaw are credited for tn
final accounting.
The editorial responsibility of tn
country published rests entirely o
public service and should have no
direct or underground ~connectio
with the business office. The man
who is responsible for a page adve.
tisement every day is entitled to n
more protection ina misdemeanorthe
he who Is so remote from the publit
a lon that the subscription depart
ment has not yet CON in contact
with him, When yon allow the De,
sonal or political element to dfctat
your policy, your publication is not
fulfilling its duty to society.
AS newspaper men you perfer fact
to theories. with your permlssio
win tell Of what we are doing Us
well as what we have accomplished
under a policy based upon what we
believe Is our responsibility to societ
We have not attained our Ideal bu
that In no way has deferred us In on
purpose to continue striving for II
The policy Of the Mexico Ledge
of which I am associate editor, is
constructive and based on true publ
service. To print all the news ali
the time. first and without pre-,
judice; to keep our columns both
news and advertising free from fake
or objectionable matter SO we may
enter the home clean and wholesom
on the same footing as the most
valued friend OF the family"
This policy we keep before the put
lie and It Is no unusual thing to
have citizens call and subscribe b,
cause I've like your policy.
We refused fake and obiectional az
yertising because we believe we are
equally guilty with the advertiser in
any crime or vicious result which
may follow. Questionable securtie
or doubtful promoters must loo
elsewhere for for space. We object I
be an accessory.
The quack doctor Is no 0 in
Mexico. Others may accept his adver
Using and he may flood the city witt
hand bills but his first patient is
a Ledger reporter. The day foIiowin
the news story Of this visit to tn
carlatan, tat worthy seeks ne,
fields.
His methods cannot stand the lIeh
o. publicity. The same Is trife Of fol
tunetellsrs We make no yicious 81
tack. Merely a news story on a re
porter's visit to a clairyoyant show
the ~absurdity Of his claims and make
z impossible to prey upon the unsop
ais.icated.
We will not carry liquor advertise
ment ~ matter what the inducement
in Increased rates. We joined the loo
option forces in their recent wlnninl
fight IN Mexico. which was brought OF