The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1914-11-05
COMMITTEE REPORT ON
PROPOSITION.
Was Subject Of Discussion at Meeting
81 Ways and Means Committee
Yesterday at Noon.

The proposed Buy in Wheeling
District" movement was given an
other hearty endorsement yesterday
by the ways and means committee OF
the board OF trade at its semi month
ly meeting. held at noon at the Nc
Lure hotel. Following luncheon the
proposition was discussed at length.
and members OF the special commit
tee. composed OF Paul NJ. Nemeyer.
John IL. Rennard and Roy b. Naylor.
submitted reports.
After quoting statistics as to the
volume OF business carried on locally
by mail-order houses, Mr.. Nemeyer
read n list OF articles which are made
in Wheeling. The list included ITS
different articles. indicating the d.
versity OF Weddings industries.
1T is impossible to secure absolute
official figures OF the amount of busi-
ness going out OF Wheeling to mail
order houses" Mr.. Nemeyer said.
However. according TO very accu-
rate information. there Is about 800
per day. $4,000 per month. s31. 200 per
year. sent out In the money orders OF
ono organization. That amount comes
very near being 81 each year for each
porbOn IN tn1B community.
"One OF the prominent rating at
torneys OF the city reports indirectly
that he receives requests from mail
order houses for credit ratings on an
average OF ten persons per day.
Some OF them, the poorer ones. OF
course. duplicate. But even when we
cut the daily average in two Il aver
ages then. each year. 1850 Wheeling
- IN,AN
order credit for the FIRST time.
Result OF Advertising
"An OF the business that goes out Of
the Wheeling district goes out because
people outside OF the Wheeling dis
trict are seeking IL, advertising for IL,
fighting to get IL.
IF we want to keep IL we must
fght-not for a week, or a month, or
a year. but continuously"
MIR. Nemeyer referred to the wide
advertising campaigns OF the mad
order houses. saying that they food
this district every month with adver-
Using matter. These mail order
houses get business out OF the Wheel
Ing district because OF their per-
sistent plausible. convincing argu-
ment that IL Is better and cheaper
than other ways to buy outside Of
Wheeling" he said.
I'VE must show that II is better to
buy at home. And we can do Il. But
IL must be a consistent. continuous,
combined effort OF everybody who, in
the Wheeling district. has anything to
sell. That applies to retailers. Job
bers. manufacturers, bankers and ad-
vertising men"
Mr.. Nemeyer recommended that the
Buy in Wheeling District" movement
be prosecuted through every medium
Of publicity. and suggested an exposi-
tion week. at least annually. and per
haps a permanent exhibit. and large
photographs of articles made in the
Wheeling district
There are some persons. fig
ures of finance and business" he
said. who do not seem to fully
realize just how big Wheeling
really is. To them we have only
to say: Go to other cities and
you cannot find the equal OF
Wheeling's retail. Wholesale. bank
ing, manufacturing. publishing or
advertising in any American city
OF less than 100000 population"
Advertising and Confidence.
The Importance OF the proper kind
of advertising was emphasized by Mr.
Rennard in his address. An I'M
known and unseen business house in
Chicago or Buffalo is better thought
OF by some OF our own citizens than
we are" he declared.
These out-of-town competitors de-
pend for their success entirely on the