Arizona republican., 1914-12-19
.AO LIES GET GOOD CALLING
 IN LECTURE
Three Hundred People Visit Lion Theater to Learn the Lessons of "Truth in Ad- vcrtising" and What It Means to the Public

Although the subject. of the lecture was Truth in Advertising, it was Lies in Advertising" that received the most complete and thorough attention in the lecture presented by the Phoenix Ad Club at the Lion theater last even- Ing. In spite of the weather, a crowd of over three hundred was present and if any of those pesent is ever "stung again by the Gauss Catarrh Cure or the Mayer stomach remedy, or any quack doctor. or by a fake bankrupt fire or removal sale, or by dishonest mining or investment promoters it will be his own fault. for the lecture turned the searchlight on those frauds in fine style
 The method of obtaining testimonials for patent medicines was explained, the hidden tricks in many dishonest advertisements made clear Due ere dit was given to honest merchants and it was carefully explained that ire quently there did exist bona -fide reas- ons for sales of goods at reduced prices. The splendid work of the Advertising Clubs of America to make honest ad- NtItlSlIS lllOIt tlltNNiN' DN otOhl Iut NiiN passage of stringent laws as against dishonest advertising was referred to. The Phoenix Ad club announced at the close of the lecture that it hopes to se- cure the passage of a pure adVertis- ing" law in Arizona this season. Such measure, it was stated will not only be a protection to all readers of ad- vertisements but of great benefit to all honest advertisers. The lecture was
 read by Harry Blair of the Y. M. C. A. who brought out the leading points in telling manner
 The lecture closed with the follow | ing splendid statement.
 Dishonest advertising of a vicious character is today largely in the min ority and it's proportions are constantly diminishing. You may not realize it, | but, nevertheless, it is an undisputable truism that dishonest advertising could ] not exist without the aid Of honest ad- vertising This assertion is not par adoxcal. as it would seem at first glance Were il not for confidence in the public mind which honest adver- | tisers establish, the wolves in the fold ! could not find any substance to feed upon.
 All of you have d certain influence with your publishers. All of you have ! a perfect right, when you see dishon- est advertiser keeping your advertising l company, to appeal to a publishers ! sense of fairness. Many times T pub- | fisher is unaware of the advertisers l character and if he is apprised of it will peremptorily order the advertise | ing out of his columns. It is not always
 necessary to appeal to publishers | better nature when there is q much. Weightier argument which is founded | on the more material ground that the | appearance of dishonest advertising in 1 his paper is destroying the purchasing 1 inclination of readers in all of his ad l yertsing
 | There is no greater force for the de- velopment of all trade than advertis l ing There is no greater or more eeo-
 homie influence as q distributing fac | tor in merchandising than upright ad- Vertsing It is the magic wand that
 establishes an article in the confidence
 1 of the people. It has made multi-miI-
 1 lionaires from the sale of the smallest | articles, built fabulous fortunes on | dimes and nickels. and has raised men
 | from comparative obscurity into na
 tional fame Our ambition, our work
 and our goal is to make advertising as
 | clean, wholesome and dependable as it
 possibly can be made.