The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1914-05-05
Houghton Department
PUBLICITY FOR
COPPER COUNTRY


Publicity. which may conservative
D. b, valued at $1,000. in periodicals OF
national circulation has been obtained
for copperdom this month by the Cop
per Country Commercial club, with
out the expenditure OF a dollar,
The FRA" for May carried as its
leading article an eleven page story by
Ebert Hubbard, dealing with his Wis
it 10 Copperdom in January. The
Roycrofter ia his inimitable style in
PRODUCES the Copper Country to his
100000 subscribers who are, almost
without exception, the big boys Of the
world who are doing things. The COW
er page og the Fra" contains an eX-
cellent likeness OF James MacNaugh-
ton, and full-page advertisement
carried by a local institution makes
the number essentially a Copper coun-
try edition.
Hubbard treats OF his subject from
many sides. He pays his respects TO
the recent strike; tells of the condi-
tions Of copper country workers: COM
ments upon the enterprise and prog
ress OF the region. and dwells upon its
agricultural possibilities and scenic
beauties. Especial reference is made
to ". 5. Prickett's Roycroft farm at
SidnaW.
MADE in Michigan" Edition.
The Michigan Manufacturer in It's
splendid l6S-page made in Michigan"
edition deyotes more space TO cop
per than 10 any other one industry
in Michigan. There is a five-page il
Illustrated article supplied by the Cop
per Country Commercial club, relating
something OF the history OF the copper
industry, and telling Of the agricul-
tural and industrial possibilities Of the
land of the red metal Attention is al
so given 10 its advantages as sum-
mer resort, and as mecca for the
sportsman.
There is in all sixteen full pages of
publicity matter in the two magazines.
The Manufacturer special edition
viii run into at least 100000 copies,
and viii 60 TO all parts Of the world. |
principally 10 manufacturers, hnan- |
-.ers and professional men. This |
means that 100000 pages OF favorable |
publicity tor the copper country is dis
.ributed through this source. The
Fra for May will probably exceed |
10000 copies "a total Of 1850, 900
pages 81 advertising for the copper
country being placed in the hands Of |
men whose good opinion counts
AS stated above, this ESQ. 600 pages
81 publicity has been secured for the
Upper country without cost through
he enterprise Of the copper Country
commercial club. Had this matter
been paid for at the regular advertis-
ns rate Of 800 per page, it would
nave necessltated an expenditure of
800.
Articles on Tonnage Tax.
The secretary Of the Commercial
Tub has recently arranged with the
Michigan Manufacturer & Financial
record for The publication of a series
u articles dealing with the tonnage
tx. The subject will be considered
'nder various heads, as The Tonnage
Tax and the Mine Operator" The
Tonnage Tax and the Mine Employe."
The Tonnage Tax and the Manufac-
urer, The Tonnage Tax and the
'ailroad, The Tonnage Tax and the
'armer.' THE Tonnage Tax and the
'tate treasurer ana is the Copper
'ountry ct Part of Michigan"
Articles along similar lines will be
'ntributed 90 various other lower
lichigan publications. and an cdu-
tiionW campaign will be conducted
.Ith vicw to convincing the southern
enInsuia Of the fallacy of specific
'N"tion, particularly when considered
the light Of retaliatorv measure.