The daily Alaskan., 1914-10-06
ATTRACT WOMEN
 TO YOUR STORE
They Do Most of tha Family
 Shopping. KEEP TO THEIR STANDARD.

They Arc More Observing Than Men and Will Not Make Their Purchases In Disorder and confusion-lmmaca- late Array of Goods Plsases Then. The shiftless Merchant Fails.
 [copyrighted. 1914. by Thomas J. suliivan-l
 An acorn Is. not on oak when 1t is sprouted. It must go through long summers and fierce winters and en- dure all the frost and snow and thun. der and storms and side striking winds before 1t Is a full grown oak.
 Not Half Man.
 So man Is not a man when he is created. He is only just begun His manhood must come with years. He who travels through life prosperous and goes to his grave without a wrin- kle is not half a man. Difficulties are Gods errands and trainers, and only through them can one attain to the fullness of manhood.
 And what a chimera Is man, what a confused chase, what subject of contradiction-a proposed judge of all things and yet feeble worm Of the earth; the great depository and guard ian of truth and yet mere huddle of uncertainty; the glory and scandal of the universel
 Women Greatest Shoppers.
 Man Is a sort of dependent creature, and that Is why woman took him In charge and relegated him to the rear of the procession, at least so far as the purchasing agent of the home necessa- ries goes. Some extravagant guesser has guessed that 30 per cent of all retail buying is done by women.
 We guess that that guess Is too high Men have more to do with the fam fly shopping than they are often will ing to have their wives, daughters and sisters admit to friends.
 Men are the court of last resort, and the case is often reversed, as the ex- changed and returned goods depart ment of almost any store can testify.
 Perhaps the expense of these depart ments would be largely reduced if the stores were made more attractive to men, if it were less unusual and less embarrassing for them to shop. Ger tain 1t is that, even though the women make 30 per cent of the family pur- chases, the men must be catered to in any store that is to succeed.
 Women Very Observing.
 But, primarily, the stores are for women. They make up the majority of every merchants customers. For them the right merchandise must be secured; to them the merchant must make bis appeal.
 Just as surely as women are natu- rally more observing than men. just so surely will the merchant make the mistake of bis life If he attempts to run bis store in a sloppy, slipshod WAY. The successful store must be kept up to the woman's standard.
 Many men who are good merchants in other respects fail here and then wonder why they do not get the trade wonder why 1t goes to the big city stores or to the retail mail order houses.
 Attractive Stores Win.
 Observing women who are careful and conscientious housekeepers are not going to buy in disorder and con fusion. One way a merchant car place himself out of reach of compet ton Is to make bis store so conspicu ous for its attractYeness, Its cleanli ness. It's immaculate order, its con venierce for women, tha. even thf most particular of the sex will show her delight in 1t.
 This is the most effective and least e1 pensive advertising merchant can do
 in the business world of today there is no place for a weakling. Business | Is a mans game and must be played in mans way.
 shiftlsss Merchant Fails.
 The failure of the merchant who keeps a dirty, sloppy store, in an In i dolent, shiftless way, means another revolution of the wheel of progress.
 His trip to the scrap heap Is for thu general good, for the betterment ant advancement of the industry he would keep In disrepute. That man Is al ready on the greased side of the teSog gan. It is but question of time WheI you will hear him fall
 Woman's keen eye soon sorts out thu | ,+oroI,aanar from tha rpal alive. ID ti