The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1914-08-08
TOOTH FACTS
ny EDWIN ;. BROWN. ID. ID. g..
s~stfi~'s Leading Dentist,
so5-7I5 First Avenue.

PROFESSIONAL ADVERTISING.
To advertise is to make known
70 the public. to give notice" soma
FORM or method OF advertising 10
sanctioned by all professions, while
other forms are condemned. IL Is a
waste OF time. money and energy 10
advertise something without merit
and. as advertising is bound to re-
aulrc business methods IL reoufrea
more than mere advertising TO BRING
lasting success
The advertiser must make rood
nis promise TO the public: he must
denver the goods" and. unless he
does so. failure Ia his reward. The
price paid by the faker who betrava
the public - always sooner or later
dwarfed Into insignificanca. de-
graded, condemned and Stunned by
snose whom they hctray. But L
age OF those who would betray the
people ~ as large among those who
40 not advertise as IL Is among
| those who do.
fact OF his becoming a Iawyer
Doctor. Preacher or q Detfst win
not make him straight II man n
honest he VIII not become dishonest
SIMPLY because he enters profess
sional or business life However. IL
business or professional man al
yertises and is dishonest. he IL found
our the quicker and his failure Il
assured.
BENEFITS GENERAL.
The professional man who adver.
tises does not reap all the benefits.
ments are reminded OF their duty 20
themselves and go TO the reguianu
minister OF their needs for trea
nent. and. In such an Instance m
puoic ana profession are benefited
by the one who advertises.
nnurS rr,s
answer this question every dav.
This depends on who n is tbat das.
the advertising and whether he adj
NertiAes so as to rob the people ar
20 build business or professional
practice on merit that will bring
advertiser. IL those who ADVERTISE
are incompetent, or IL they sell an
inferior article TO what they adver-
tise. then they fail. but such persons
would fail IL they did not advertise.
FAME ADVERTISING AND THE
Df>CREDITED.
suppose that ! advertise TO put in
,eeth by some fake system or
method without plates or bridge.
WORK MY friends and paffents
would all lose confidence in me and
,sar 10 send their friends to me.
have to sit Idle and wait until so,ns
nnsnspecting person came in thar
could rob by selling them someshsrx
Tor big money. by false representas
tion ana fraud. when this fraud
ne ou,a Ia pc round out that would be
Then, again. there are the unscrup-
uious, incompetent frauds who cory
other peoples advertisements or
VINO COPY and Initiate other peoples
sishs ana names. and try to imper-
senate others, so as 10 steal thar
business or practice and live Off OF
their reputation. 1t REQUIRES no ar
sument 70 show that such Dentists
frauds and should be barred from
practicing n profession, because they
are dangerous and lacking in ouali-
tication and morals sufficient 10
and health.
THE BENEFIT OF ADvERTIsrNe
IL sounds big for one 10 say. 4
don't like an advertising fake. I
don't have to advertise" or Fl desire
ohly the rich and well-horn for mn
patients who pay big fees" But i'll
me ASK such practicitioners, hov
ABOUT the great multitude who can.
not afford high pricesP How Is W
win the people who are unaware a
whom TO go TO for services that thu AZ
can attordi These great common
tal services at prices they can pay,
Ihey are the people whose dentd
practice sought after. and by cor.
tinued study and labor l have per.
tected an organized Dental and
optical Institution. where, because
OF my modern equipment, / can give
them the best In the world for lust
hair price and my work Is guaran-
teed. But mind youl | do not cons
pete with cheap Dentists who put
out Inferior work, quality is my aim
ana perfection my object This 10
why obstacles have not impeded my
progress. l consider IL an honor for
some poor, struggling fellow TO copy
my advertisements. or Dentist 70
live OFF my reputation, otherwise he
might have to go TO the poor farm.
NO person win have an Initiation
when they can have the real and
genuine article for less money.
When one buys bogus, Imitation
Dentistry they never forget TO tell
their friends whore they got IL. and
II they get good Dentistry at a low
price they also tell their friendsV
whore they got II.
Next week I viii tell why the peo-
pie cannot get their teeth fixed ana
why they neglect their physical
selves
Open evenings until 8 and suudayv|
until Z for people who work.
He careful aud come to
DR. EDWIN J. BROWN.
slS First Avenue