davidaulloa/AmericanStories huggingface dataset:
The Elbert County tribune., 1914-08-14
Points on
Advertising
By HERBERT KAUFMAN
The Cannon That ModernIzed
Japan.

Business is no longer a man to man
contact. In which the seller and the
buyer establish personal bond. any
more than battle is hand-to-hand
grapple wherein bone and muscle and
sinew decide the outcome. Trade as
well as war has changed aspect
both are now fought at long range.
Just as a present day army OF he
roes would have opportunity to dis
play the Individual valor of its mem
bers. just 30 merchant who counts
upon his direct acquaintanceship for
success. is a relic of the pasta busl-
ness dodo.
japan changed her policy OF exclu-
sion to foreigners, after a fleet of
warships battered down the Satsuma
Notifications. The Samurai. who had
hitherto considered their blades and
bows efficient. discovered that one
cannon was mightier than all the
swords in creation--f they could not
get near enough to use them. Japan
profited by the lesson. She did not
pounded to pieces, but was satisfied
with her one experience and proceeded
to modernize her methods.
The merchant who doesn't advertise
is pretty much In the same position as
that in which Japan stood when her
eyes were opened to the fact that
times had changed. The long range
publicity OF a competitor will as
surely destroy his business as the can
non of the foreigners crumbed the
walls OF Satsuma- Unless you take
the lesson to heart. unless you realize
the Importance of advertising, not only
as means OF extending your business
but for defending It as well. you must
be prepared to face the consequences
OF folly as great as that OF duelist
who expects to survive In contest in
which his adversary bears sword
twice the length Of his own.
Don't think that it's too late to begin
because there are 80 many stores
which have had the advantage otyears
OF cumulative advertising. The town is
growing. 1t Will grow even more next
year. II needs Increased trading faciIi-
ties Just as it's hungry for new neigh
borhoods.
Newspaper advertising has reduced
the value of being locally prominent.
and five-cent street car fares cut out
the advantage of being around the
corner" A store five miles away can
reach through the columns OF the
newspaper and draw your next door
neighbor to its aisles. while you sit by
and see the people on your own block
enticed away, without your being able
to retaliate or secure new customers
to take their place.
1t is not a question of your ability
to stand the cost Of advertising but
OF holding what you already have.
Advertising is an investment. the
cost of which is in the same proper
tion to its returns as seeds are to the
harvest. And 1t is Just as preposter-
GUS for you to consider publicity as an
expense as 1t would be for farmer to
hesitate over purchasing a fertilizer II
he discovered that he could profitabiy
Increase his crops by employing It.
The Elbert County tribune., 1914-08-14
Poor Plan. Indeed.

Little Willie persisted in botherIns
the men who were planting corn for
his father. Willie" said one of the
men. III you don't stop bothering us
wen put you in the corn planter and
plant you little at time" Thai
won't do you any good" laughed vii
lie. 'If you do that a whole lot oi
little willies will grow up and bother
you all the more"
The Elbert County tribune., 1914-08-14

cepted and even declared to be pret
ty. SO much OF the very inevitable
Is accepted with grace and change Of
heart.
Tafreta Is fulfilling amply the proph-
ecies made concerning Its popular.
ity. and as an infinity OF ways have
been found of diversifying its appear
ance 1t is not becoming wearsome on
account Of reiteration.
The photograph shows two Of the
very latest styles in afternoon dresses.
At the left is model OF white crepe
with embroidered border. On thA right
the costume Is OF embroidered voile.
with rose silk girdle
JULIA 6oTToMLEY.
The Elbert County tribune., 1914-08-14

ONE can find enough of the new
" things every week to write a fair
sized volume on late fashions. Some
times the makers OF fashions take just
one idea and develop 1t to such an ex-
tent that 1t takes column after col
umn OF newspaper space to describe
the variations that have been rung in
upon that idea.
Take the ruffied skirt. for instance.
When the minaret tunic was first intro
duced it was a shock because women
Of fashion had grown so accustomed to
the straight line from hip to ankle that
the cutting in half OF the figure did not
suit at all. After much grumbllng and
Criticism. however. the idea was ac-
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
LITERACY TEST PROVISION
is OPPOSED BY PRESIDENT
when Bill Comes Up In Senate Demo-
cratic "Whip" VIII Move to Strike
section From Inning ration Measure

Especial to The Times Dispatch
WASHINGTON. December ol-Fol-
lowing conference with the Presl-
dent this morning. Senator J. Hamilton
Lewis. Democratic whip" returned to
the Senate and announced that the
President was opposed to the Itcracy
test or the pending Immigration bin,
and gave notice that when tho bill
again comes up he will enter n formal
motion to strike the test from the
measure.
The Illinois Senator expressed tho
emphatic view that tho adoption OF
this test would be "suicidal for the
Democratic party" and added that it
was being fought for by n combina-
tion or Southern Democrats and New
England Republicans"
Mr.. Lewis Will have a conference
with Senator OGorman and other OPP
ponents of the proposed litcracy test
10 devise means to encompass Its re-
lection. Senator Smith, In charge OF
the bill. announced to-day that he
would not press 1t tomorrow, and that
IT would be temporarily laid aside un-
I'll after the holiday recess. II, when
mat time comes, the proponents Of the
objectionable test have the votes to
write IT into the bill, the plan OF the
opponents VIII be to press forward
appropriation measures which, will then
be ready for considerations They saw
that with only two months OF the SEES
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
DR.. WlLLiNGHAM'S FUNERAL
TAKES PLACE TO-DAY
Services mt Second baptist Church to
ircccdc intcrment I'm Holly


Funeral services for the Rev. Robert
j. Wiilingham, -. u, general secre-
tary OF the Foreign Mission Board OF
the southern Baptist Convention who
died suddenly sunday morning at 1885
o'clock, viii he held at the Second B.,p-
list church this afternoon ut $50
O'clock; lnterment will hc in Holly
WOOD Cemetery.
Following VII be the pall-bearers:
Active Ohm NJ Wyatt. Clarence
Wyatt, j. l.. sutherland, r. e Gaines,
James d. Crump, W. J. Whitehurst, j..
l. Ihippen and Joseph 5. James
Honorary - Lieutenant Governor j.
TAYLOR Eliyson, Or. ". II. Street. DR..
president =. Is. Boatwrisht, Or. j. G.
M1eiGaif. Or; McCaw 1ompkins, DR..
William /. Mathews, W. l.. Tanner, w
Is. freeman. y. II. Robins Dean W. L..
ir!nce. X. Z. Harris. William Ellyson.
A. w Patterson. James T. Gray. Pro-
lessor ". y. Harris, H. W. Shelton,
f. r. Hotchkiss, s. r. Woodfin, W. S.
Forbes, I. G. Williams, Jr., Rev. l.. r
wilson. Rev. w. G.. james, Rev. ]. Il
J.o3fhnson, Rev; }. J. Wicker, Rev. w +.
Gibson, Or. n. Bagby. Rev. Corbin A.
Jenkins Jenkins, Rsy, ". \; Ball, Or. James
tries {. II. Radcliffe. Lewis Pitcher.
Crump, John T. Wilson
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
Operations OF Great Severity Nolu Progress on Western Field

unfinished In intensity. At Lombacrt-
zyde. st. Georges and Cnpelle the Bel
CLANS have made no attempt to more
than hold their own against the Cor
man counterattaclSs
There Is no foundation for tho rumor
that tho allies are within a milo Of
Ostend. The rumor probably arose
from statements made by French SOL
diers who did not know tho country
and nistook tho houses of Middlekerke
for those of Ostend.
The object, of last weeks movement
from Nieuport was doubtless to secure
a footing further from tho bank of the
User River to make 1t easier to take
the defense at that point later on.
The rainy spell of the last fortnight
is at an end. The bright weather is
welcomed by all the troops, particu-
larry by the air service. The nirmen
have been carrying out regular recon-
naissanccs in spite of the wind and the
wet. but 1t has been bitterly cold work.
The Belgian airman who flew over
ostend two days ago says that Ostend
appears to be quite dead. There Is not
single vessel at the quays. and hard
ly sign OF life in the streets At tho
German aviation ground near Ostend
the Germans had a cigar shape captive
balloon in the air to watch the move
ments of the ships at sea.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
GARDNER WILL GIVE UP
LEADERSHIP TO ANOTHER

WASHINGTON. December 21.-Rep-
rescntativc y. Il. Gardner of Massa-
chusetts. offered tonight to give up
the leadership of the agitation for an
investigation of the national defenses
and cooperate with any representa-
tive Of the administration in bringing
about the needed Improvement OF tho
army and navy. Mr.. Gardner who Is
Republican, said:
Il have been told that my activity
in the movement is soldifying the op-
position ] would just as soon zee
somebody else get the credit. provided
something is really done, so ] am per-
fectly willing TO turn around and help
won't stand for any halfway meas
ures.
For example, IL Captain Hohson
cral boards plan, I'll back him up in
II. although ! am not In complete ac-
cord with the boards idea. which Is to
provide navy strong enough to cope
with that of any power except Eng
land. i have never been willing to
concede that Great Britain should be
allowed to go ahead on two-to-one
basis compared with US.
IF the Democrats will really take
up plan for strengthenin@1theF de-
lenses of the country. I'll shoulder a
gun in the rear ranks. but 1t must be
a genuine step forward"
Mr.. Gardner conferred with Secrc-
tary of War Garrison to-day concern
ing questions he has asked the depart
mcnt to answer. He requested Secre-
tary Garrison to have the answers
expedited, and the secretary agreed
The hearing which MIR. Gardner is to
have before the House Military At
fairs Committee will be held on Decem-
ber 81.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
SHIPPING DENOTES CERTAIN
AMOUNT OF NERVOUSNESS
French Eyewitnesn Snys Army II In
Posidon to Make Progress, and
Enemy In Disturbed. ,

PARIS. December 81 11 p. My
The French War Office tonight made
public report of an eyewitness Of
events along the battle limo from De-
cember to December 10. 1t says:
During the period from the Tth to
the 10Th of December, the ascendancy
gained by our infantry has placed us
III posltlo9 to make progress. which
seems to have disturbed the enemy.
The German Infantry is more eau
uous. and It's continuous shipping de-
notes a certain amount of nervousness
The fact that the Germans are using
searchilghts and lighting rockets more
ana more reveals their fear OF attacks.
IN artillery duels our batteries are
showing moro and moro their supe
riority.
Between the sea and the Lys River
the enemy who from the 7th to the
9TH instant. had contented themselves
Win oohioar"ing our lines and partic-
uiarly the city of Tpres on the 10th in
slant, directed to the south OF that city
three infantry attacks against our
trenches.
The first two attacks were repuIscd.
me third reached our first line of
trenches. but on the following night
we regaincd this position On tho 10Th
the enemy made another attack. which
was repulscd.
On the 18th our Infantry took the
offensive and captured>a German trench
several hundred metres In length. Our
infantry here held their ground against
fierce counterattacks by the enemy.
inc next day. with the cooperation
OF the belgian troops, we sailed forth
from Nleuport, taking n position on the
western outskirts of Lombaertzyde and
Saint Georges
During all these engagements the
German artillery gave their infantry
poor assistance
Between the Lys and the Disc our
progress has not been less marked.
On the 18th, Vermelles, as we'll as
the village of Rutoire. fell into our
hands. The houses had been mined.
The explosives were in place. hut the
engineers had not had time to fire
them. In the streets We found n Mum
Der OF bodies and a large quantity OF
war material which had been aban-
doned."
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
IRON CROSS WON'T SHIELD
FROM SHAME AND DlSHONOR

LONDON. December 81 N1 p. N.Y.
u I, Mayor OF Scarborough, replying to
Winston Spencer Churchill's messar o
OF sympathy ut losses sustained through
German bombardment OF Scarborough.
says: 80
1t Is evident that the enemy did not
care race our fleet, and so attacked an.
undefendcd town. In this way Scar
borough has taken her part in tho
struggle. While we deplore the los, Of
lie and property. mourn for our dead
and sympathiZe with our wounded wo
nevertheless arc as fully determined as
ever that the war must be fought To
successful finish
Our surprise at the attack was
greater. as we had been led to believe
from the Dlucky commander or the
Emden that German sailors understood
something about tho old traditions of
the sea. 1t Ia evident this Is not so
Some newcomers into honorable
professions first learn tho tricks and
lastly the traditions. AS their com
mnnders get older In tho service, they
VIII find that the Iron Cross pinned on
their breast will not shield them from
the shafts OF shame and dishonor."
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22

sion thon remaining, tho immigration
Dill In nm Objectionable form will DO
smothered by tho moro imperatiyely
needed supply measures.
In sharp attack on tho bill to-day,
Senator Sherman. OF Illinois. said tho
literacy test was tho work Of "re-
iormers, and all such. no denounced,
from Oyster Bay to California;"
He quoted statistics to show that
n-born children OF immigrants
are less illiterate than the children of
American-born parents
Whenever l find n man on a soap
oox or elsewhere who Is going out to
overturn existing society. three times
out OF four" asserted Mr.. Sherman
with warmth, II find that he Is tho
product OF some university"
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
PROGRESS ALL ALONG LINE
Is CLAIMED by FRENCH

PARIS. December 81 (2:57 L. My
Progress all along the line is claimed
In the French official statement given
out In Paris this afternoon.
There is not single mention OF a
German success or a French repulse.
Gains, although slight. are recorded In
Belgium between the Lys and the
Aisme; in the Champagne country and
in the ArEonne
AZ enc point an advance of 1900
yards is recorded. and at another the
French made 500 yards.
Progress has been made between the
Areonne and the Mouse OH the right
bank of the Mouse, and on the heights
OF the Muese. The French heavy ar
tiilcry Is described rs having been
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
DEAD HANDS STILL CLASP
STEERING WHEEL OF BOAT
Captain John Bower In Found I.ifcIcs.
on Bonrd HIS Sloop Wynn
uOtfC.
Especial to The Times-Dispotch 7

NORFOLK. VA. December 21.-With
his hands still clasped to the spokes
OF tho steering wheel. Captain John
Bower was found dead on board His
own sloop, Wynndotte, to-day while the
craft was off Sleepy Hole, on the
Nansemond River. His little boat was
still moving when Il passing craft
called to the captain, and, receiving no
response, investigated. Captain Bower
left Suffolk in excellent health with
money to buy n load of oysters. The
money was still In his pockets
Captain Bower was sixty-four years
old. and was we'll known in Virginia
He is survived by his widow and three
children.>
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
DEATHS

MGCARTHY.-D!ed Monday afternoon
December 2l, at the home OF nor mar
ents In Gintcr Park, MARY Bi-IiKE
GG!cS2E It daughter of Mr.. ana Mrs
carlton Mccarthy " "
THIS R"s TuEg g5l9'e fTpp Sfs residence
EHowN.-D!ed Sunday. December %
1915. MRS CELIA BROWN. vnmn,,:s;
aAughter Of Robert II. and Betsy CHRIS.
The funeral viii take place TUES
pay AFTERNOON. December %. at 3
o,clock from the residence OF her sister
Street. Friends Invited to attend u
ISBEI.L.-Died, in Fleming Nv NJ
cember II. 1914. AZ l:a0 y. Il ED-
WARD ANDERSON ISBELI.. age twen-
ty-four years the son OF G. G., and
Scanhie Winn lsbcll, los East Grace
SStrect lie Leaves 70 mourn their loss
Clifford ". and Thomas VIM jshcIi
Funeral services from Tho rasiIeno.
THIS TUESDAY AFTERNOON ~ =
o'clock. December 90.
WslL Idd!,,: I;s MmEnteced into rest,
DE- ROBERT j. WILLlNGTIAM ''''
Funeral from Second Baptist Churc,
TUESDAY, December %. nj 230 - ~ NJ
LOVING.-Died. at the residence NJ Mr.
Charles Britain, ll0 North Allen
MISS L. d. LOVING. She leaves s'o "nc
Funeral from st. Marks Episcon,,
o'clock Friends and aconnintancasr
are inNttc6 TO attend
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
successful on the Aisne near. Rheims
and elsewhere
GERMANS TAKE POSITIONS
OF ANGLO-INDIAN TROOPS

BERLIN. December Fl (by wireless
TO London. p. M.).-Tho following
official statement was issued late to-
day:
French attacks yesterday at Nieu-
port (Belyium) were repulsed.
between Richcbourg LAvoue and
the canal OF Labassee we attacked the
positions of tho Anglo-Indian troops,
stormcd and captured their trenches
and dtslodgcd them from their posi-
lions. with heavy losses. We captured
one piece OF artillery, i've machine
guns. two mine throwers and 27o
AnEio-1ndians, including ten officers
The trenches we lost to the cnemy De-
cembcr, near Notrc Dame de Lorette,
have been rccaptured"
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
There is no official confirmation Of
these reports.
OPERATIONS EXTREMELY
FAVORABLE TO RUSSIANS

PETROGRAD. December 21-The Of
fetal communication issued to-day by
the Russian general headquarters:
I'm the region OF Mlawa, Northern
Poland. the Germans have fallen back
towards the line OF Lautenburg- Neiden-
burg tacross the frontier into East
Prussia).
'On tho left bank OF the vistula
there is no incident OF Importance to
report.
I'm Galicia. the Austrians were held
by our troops, and the operations have
taken on n character extremely fla
vorahle to us. One of the Austrian
divisions which was operating In the
vicinity OF Dukla Pass was easily de-
feated by bayonct charges made by our
troops.
The enemy left on the battlefield
500 killed, and we captured ten officers
and more than 1000 soldiers.
The attempts of the Przemysl gar
rison to break through the Bloous line
have been definitely repulsed The
garrison was forced back Into the line
of Notifications with heavy losses"
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
TO ASK REPEAL OF2-CENT LAW
Indinna Railroads VIII Appeal to
1915 Legislature.

INDIANAPOLIS. IND. December 21
Indiana railroads are preparing to
appeal to the 1915 Legislature to re-
peal the 2-cent fare law and substitute
n law providing for a fare Of 1-2
cents n mile.
Representatives of nine railroads
called on Governor Ralston. members
of the Public Service Commission nnd
the executive committee OF the Indian
apolis Chamber OF Commerce to-day
and outlined briefly legislation de-
sired.
Ii is said that the roads will make
similar appeals for Increased fares In
Ohio and Illinois
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
ENGAGEMENTS RESULT
IN DEFEAT OF TURK g

PETROGRAD. December 2l.-The fol-
lowing official communication was is
sued tonight from the Headquarters
Of the Army of the Caucasus:
In the direction OF Van. on Deem
Der 90, engagements occurred which re-
suited In the defeat of the Turks,
among whom there were a great num-
Der of wounded. During the pursuit
OF the enemy we captured 4 piece OF
mountain artillery, with 500 other
pieces OF equipment
I'm the direction OF -Kamysh
there have been several engagements
OF no imnortancc"
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
ATTACKS IN CARPATHIASs
ARE IbHO(.R EGSTEr

VIENNA. December al (via London.
1853 r. M.).-Tho following official
communication was issued TODAY.
I'm the Carpathians our attack. In
the district Of Upper Latorczs are pro-
crossing we'll. To the northeast OF
Lnrkow Pass. on tho front north OF
krosnow and Tuchow and on the
lower Dunajec River, severe fighting
continues.
The situation in North Poland Is
unchanged"
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
DoMDS DROPPED on ZEPPELIN
SHEDS IN RRI'SSEI q

LONDON, December % 1895 A. NJ.
a Dunkirk dispatch to the Daily Mail
says that ariators of the allies visited
brussels and dropped bombs on the
Zeppelin sheds, which were set aflre.
In night raid airincn OF the allies fed
from Dunkirk over the German coast
positions and dropped twelve bombs,
doing considerable damage. They re-
turned In safety.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
RRITIsH TROOPS REGAIN
yInGT OES TRTTN

PARIS December 81 (10:5O p. Nil
The following official communication
was issued by the War Office tonight:
The British troops have attacked
and this morning regained most Of
the trenches previously lost Before
Lihons. the enemy delivered four sue
cessive attacks for the purpose Of re-
capturing the trenches which we had
previously won in that region, but all
Of them were repulsed.
IN an attack to the northwest Of
Puizalenne, south OF Noyon, we have
gained n foothold In the cnemys
trenches of the first line. and have
made progress in the wood of Saint
Mard
There has been no other report Of
amy note on the days operations"
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
has como to clear tho invader from

a late Paris official bulletin describes
small gains NIL alonS the line, particu-
larry In tho centre between the Ar
gonne and the Meuse. British ships
again have been bonbardIng Zee
bruggc and 1eyst. rs we'll as tho coast
beyond Ostend. whore tho Germans
have established many shore batteries.
Political developments In hungary.
where people are reported to DO deep
~ discontinued because they think
that Germany and Austria are failing
to give hungary u fair share Of pro-
lection. are the subject OF much specu-
lation and deep interest In England.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22

., FREDERICKSBuRG, VA, December
ai ir;KichaTd Eou2ie. a weIl-known
eran. OF ESSEX County. died suddenly
OF heart disease while at business. agcd
seventy years. He is survived by his
WIG, number Of children on. brcthsr
and several sisters 80
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
Cnptntu William Snn,,.

lSpeci4l % The Times Dispatch.l
HEATHSN LILLE, VA, December 5l-
captain William S+Sow, n appointment cit
zen OF this county, and a Confederate.
sooner. having served through the en-
IRE Ciril War, died at the home OF his
soh, IN Nlcomico, aged cighty-nve
years lnternent was in the Episcopal
cemetery In Wicomico. Captain SNOW
is survived by five sons and one daueh-
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
RUSSIAN FORCES PREVENT
ADVANCE NEARER WARSA "

PETROGRAD. December 81 tria
London. l:iS u. M.).-Russian forces
are still holding at bay the German
column which is seeking to cross the
Bzura River ut Sochaczew and advance
on Warsaw. thirty miles away. For
three days this German army of about
100000 men has been endeavorinG to
cross the river 'and throw back the
Russians who are holding the right
bank
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
Temple NJ. fIri,.,ycIJ

Especial to The Times lDisno,cb
FREbERICKSBURG VA. Dccemhcr
2l.-Temple NJ. bridwell died AT his
nome near stafford Store. after a
ilhgering Illness. He is survived bv
ms parents one brother and four Sis
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-22
OBITUARY
ss Mary Burke Mccarthy

.TnE Mary Burke Mccarthy, duuph-
Ter OF Captain and Mrs. Carlton Nc
,ha ~ died YESTERDAY afternoon at
Inc nome OF her parents III Ginter
Park; Miss Mccarthy had been Sc
rlously III for more Than a Sear