El Paso herald. (El Paso, Tex.) 1901-1931, 1914-07-03


lures will always wear a smile, and II
VIII put assurance in your handshake
Service the Business Basis.
Service is the true basis OF all hon
/ est business, OF all creative work, OF
/ al Tree government, Of all orderly So
! clety and OF all true religion. It is the
! road that leads 10 security, power and
The primary object OF this splendid
/ OFSanizatio1 is to prepare US for a
/ nlgher and more efficient service.
! what greater love for our fellowrnen
| Can We display than TO spread the gOs-
/ pei OF service, demonstrating to our
DrotherS that SCI vice is life's highest
IDEAL and Jhat he who receives with
out rendering fuil service in return.
I receives either rs thief or a beEEar.
since the beginning Of time all man
I kind has been bound together bv ser
wee The worlds happy families. pros
porous communities, GrCat states and
powerful nations. have been held to-
Belher by That magic word service"
Doctrine is Old.
While this doctrine is an old one.
us usefulness was never so fOrcefuIy
presented as by Rotary. Until We be-
came RotariGEs, the majority of US
We possessed VIII fec ing that men
Al Olner lines OF business did NOT care
a Inkers damn what became of rs
IN the study and practice Of Rotary,
We VIII constantly meet with delight
IlI surprises, and as your conception
OF It's teachings increases Won will
IND your sympathies in the other fell
low affairs broaden and deepen.
LIP service, physical service. or ser
.loe OL the brain can be purchased, but
me service OF cheerful heart, the
EeIplng hand, the sunny smile, the ser
vice Of high aspirations Of great ac-
compHshments. or the doing of THINGS
Tor the sheer love Of the game. service
s s, as mat rendered by all the men
and women whose names stanG out IN
nlSlo Iy-IhlS Is the only true service.
and that IS the foundation principle oil
Rotary.
There is nothing more beautiful in
the world than a real. true friendship.
but let US be sure that this frfendsbFD
IS a real Rotary friendship. which en-
tails responsibilities of service. and
must be built on the foundation OF
absolute unselfishness.
Men Who are Masters.
IN every line OF professional pursuit
OF business, you viii find men who
are masters; no business is so humble
out that you viii find one BRIGHT and
SHINING star Every man, no matter
Low wen equipped you are, has IN
oEdln storage some idea OF value 10
you IN your business and profession
hoIarlans must continue to learn and I
must never stand still. Our experiences
IN rotary so far are only helps 10 a
new and broader knowledge and great
be progressive. keeping pace with the
word 5 Announcements and its multiply
ing needs, always remembering that .
the greater the service the gtester the 2
honor, and the greater the reward
Inc very instant a man is drawn
into the fold Of Rotary he becomes a .
broader and better citizen.
Rotary Is making humane servants .
out Of many grurr ana selfish men .
Rotary IS destined TO encircIe the world +
and maize hrref~aea a MI .
than mere barter and trade
We meet every Thursday for an hour .
and half We know each other we
become intimate. we become confiden- ;
tai Naturally, We discuss business; +
naturally we get fresh ideas from 4
many angles and many sources. Cen
orally We strive 10 forget business We +
should talk Of country. Of home, OF
church, Of men and Of events We
should discuss club spirit club prO- q
gress, the club ideals. and as We do.
we viii unfold and forget self. and .
live more for others. As you all 20
your way the blessings of Rotary viii .
abide with YOU You viii carry good
,heer and good Will into the office.
store ana home You viii write IL into .
contracts You viii dictate Il into let !
-ers- You viii live il. and the stony
pathway Of competition is made less
-ouEh because Of that spirit Of friend
ship and service.
I quote F. Russell Order. Of Kansas
,ity, past president Of the Rotary
lubs. who says.
I count il no little heritage to know
Intimately go men, brave and true. and Z
o know they are my friends. To know Z
hat can endorse them, work for them I
md serve them I count IL a privilege /
rot granted TO everyone. When I have [
ound that can be friendly and square /
md helpful to these 23O men who have ]
he same motives as 7 have then 1
know that / am worthy TO serve all
men, and that I can be friendly TO all
men and worthy Of their confidence
nd esteem
Rotary Promotes Friendship.
Never in this wide world could such /
friendships be acquired other than I
through Rotary Bring together 2uO Z
len Of one line OF business pursuit and ;
here viii be suspicion. Watchfuluess
nd lack Of brotherly spirit Rotary {
fellowship brings 10 its members a
ersonal interest, friendship and a 1
earty Godspeed from every man in |
he organization
In recent years scientific farming |
as enriched barren ground and made
to flower and fruit Intensive cult
alton and rotation has actually pro- Z
uced two. three and even four good /
arrests year where before one poor J
rop matured- Crop rotation is merely !
change in the mode of cultivation. !
citing old earth task Of propagatinE
new and varied plant life. eurichiug Z
he soil with a new growth which (
lives back to mother earth more sus-
enance and strength than is received (
UGH is Rotary a rotation Of ideas. Of /
ndeayorS, a planting Of new friend !
hips. harvesting the rich rewards OF
nselfish labor. a returning to Rotary
nnobling the gift and the giver-
BY some the Rotary movement has.