Evening journal., 1914-03-16
SPRING STYLE
WEEK TEMPTS
The SHOPPERS
Exposition Of Wearing Appar-
Ell and Furnishings in viii
mingtOn Stores
MERCHANTS UNITE TO
SHOW CITY'S ADVANTAGES

Wilmington today entered upon It's
"Spring Style Week" exposition. and
the newest things IN the way of wear
ing apparel of all Understandings
for men, women and children-are
displayed In the stores of the city.
IL is a concerted exhibition OF spring
styles, designed to show the compre-
hensive stocks Of Wilmington stores,
the possibilities OF shopping I'm VIII
mlngton, the attractions offered to
buyers by merchants of this city. It
Is TO place Wilmington more firmly
than ever on the mercantile map.
II there is any doubt In the minds
OF the buying public as TO the wide
scope and high quality Of goods of
cred In Wilmington stores, Il ought
TO be dispelled by a visit to the va
rious places this week. The mer-
chants heretofore have put In their
spring goods without making much
ado about them, but this year under
the lead OF the advertising committee
OF the retail section of the Chamber
Of Commerce the idea of having a
Spring Style Week exposition was
evolved.
Under the new plan all the merch-
ants have united In their displays for
the week. All lines OF wearing ap-
parel. garments and furnishings for
persons Of all sizes and ages are
shown In the various stores.
The store windows themselves give
an artistic idea of the wealth of ma
terials offered inside. Most of the
stores have given unusual attention
10 window decorating for the week.
Certain Il is that the merchants have
done their part In responding to the
appeal of the advertising committee
OF the Chamber OF Commerce. COM
prising Charles Toplds. chairman; G..
Sellers Smith and Harry S. Rodear-
mel.
Not only TO Wilmingtonlans, but "a
residents Of the Delmarvia Peninsula
should Spring Style Week appeal. II
is an invitation to persons who liv,
In the territory surrounding Whining.
, ton and down Delaware and the East.
ern Shore TO visit Wilmington, 70 cal
at the stores, TO view the splendi,
displays. and TO buy II they choose
! The merchants feel that view o
their displays and a comparison Will
the offerings In any other city IN IN
land Will convince the prospective
buyer that Wilmington stores are IN
stores where buying should be done
that no where else will a dollar bu
more than Il will in Wilmington.
The advertising columns of THl
EVENING JOURNAL give an idea o.
the tempting offerings in the variou
stores. Inducements are offered 10 non
residents from the Delmarvia Peninsula
and the country surrounding Wilmington
TO do their buying In Wilmington store.
this week when on their visit 20 thi
city. All will be welcome whether OF
not they buy. But here are many in
ducements 10 purchase.
Railroad fare will be refunded on pur
ichases of $50 on more made by persons
living north of Dover and on purchase
of S25 or more made by persons living
south of Dover. Details of the manne
in which carfarc viii be refunded will b.
found in an announcement on page tw,
OF this newspaper today.
A feature OF Spring Style Week.
and one that Will appeal strongly q
the woman, Is the spring millinerl
openings this week A visit TO IN
millinery stores should serve TO con
vince the most fastidious that Il 4
not necessary to go out Of Whining
ton for hoadwear. Representatives O
these stores attended the openings II
New York and the Spring Styl
] Week" stock was purchased accord
ingly. With respect to the milliner.
stores II should be made clear tina
the stocks are larger and more elab
crate than ever before. and the dis
plays of the local stores are certain
ly entitled TO much consideration an
liberal patronage for their part II
planning for Spring Style Week"
The same is TO be said of the othc
stores which have laid in specia
"Spring style Week" stocks. So far a
mems and womens, boys and girls an
childIen's apparel OF the down-to-thc
minute kinds is concerned. il will b
found displayed in the storees Of vii
mington this week, and not only th
quality but the prices are expected (
appeal 10 shoppers. The offerings a
all are particularly attractive an
tempting and are well worth the visi
OF any one.