Arizona republican., 1914-06-14
TORONTO ID BE THRONCED
 WITH WORLDS LIVE WIRES

sweeping the bosses before him. Every big and little detail of these gather ings of politics is waited for in tensely by world full of people The newspapers Send their best reporters to acquire and write the facts. They spend q kings income getting the news They print pages of it every day.
 In some city or other for the past ten years there has been a conventior of vaster importance tC the men and women and children of America than any political convention ever held. unless it was the convention that nominated Mir. Lincoln. No matter what political party wins in the pre- sidential Novembers, you know that you will get your rights granted by the constitution. You know that your life and property will be pro tected. You aren't worried about mOnarchies or revolutions No mat ter what man wins the presidency, You feel that he will be an able, hon est fair president. You may grumble but you are not seriously concerned over the countrys choice. And when it comes to the political platforms, so noiSily created, so quietly. neglect ed. you are apt, are you not, to smile at them a bit. knowing from made for candidates to run upon, not to be kept, necessarily
 Well, then, let's fairly compare the convention to be held in Toronto with any political convention you may think of. At Toronto the ad- vertising men and the business men will nominate and elect a president whose only business is to prevent you from being gulled who will spend a year of his life fighting frauds and fakirs who, with shrewd experienced advisers at his elbow. will work out methods by which you will be able to get 100 cents worth tor every dollar you spend as the result of reading advertisements. That s where the million dollars worth of character as well as the million dol lars worth of brains comes in. Put ting the case again, you will have the benefit, when you spend money attracted from your pocket by news paper or periodical advertising. of the good faith, the keen intelligence and the condensed experience of the most successful business men and the smartest advertising men in the world.
 Do you begin to see now, whether you are a merchant or manufacturer or Advertising writer or merely a plain citizen Who wants to make his pay envelope go as far as possible. what the value of the Toronto convention will be? If you don't words are fu- tile things and the truth herself Ghey say she is a naked lady) should take the veil.
 The Toronto convention will reaf- firm, as a matter of course, the de- claration of principles, which is its only platofrm. It was made not to be spoken in high sounding phrases but to be lived up to for the welfare of 10O000,000 people. It isn't neces- sary to qucte much of the declaration. The first paragraph is the keynote. the lnSplTdllOn, TOT Ib,UUV lltlilptlS VI the Associated Clubs, and this is it:
 We believe in truth, the corner stone of all honorable and successful business, and we pledge ourselves each to one and one to all to make this the foundation of our dealings, to the end that our mutual relations may become still more harmonious and efficient"
 The rest of it scores every form of dishonesty or sharp practice, and re- quires every advertising interest to submit to the National Vigilance committee every problem regarding questionable advertising. In other words, the Associated Advertising Clubs of America will not knowingly permit to be published an advertise ment of any sort until it's vigilantes, as jealous for the honor of business as ever the vigilantes of the old west were for the decency of their far flung settlements sift the advertisement and take from it every misrepresentation.