The record. [volume] (St. Maries, Idaho) 1913-1918, 1914-01-30

you get fr your advertising space
per iuchf I know some who are
glad 20 get 7 or 8 cents or less. IL
your paper Is a column eight page /
and you get ads enough every week /
to half eli it at ten cents per inch /
you would probably have what might /
ne termed prosperous looking paper |
bet you have not made hand time
alone. l can't do It at 10 cents. and
both of my competitors IN Shelby
lille are sensible business men. and
they look at It just like I do.
mot a zen cent an inch ad goes
into any paper published In our
town. Ny competitors and CO.
operate to the extent that We work on
fair margin of profit and don't out
each other thFoats In order to get
the volume OF busiaess regardless of
the results that may aocure. It Is
the same way with job printing.
Some prOprietors figure that IL they
can keep their forces of three or four
90 day men busy aud get SO day
for the labor OF each they have done
exceedingly we'll The fact is, money
has been lost.
"Dont you figure that your reur.
fuel, light, wear of your type and
machinery, interest on your invest
ment and pay for the services of
yourself amount to anythinRS My
competitors and 1 so figure, and we
talk over conditions and cooperate
In our efforts to get uniform and
reasonable prices for both advertis-
ing and job printing.
The statements quoted above we're
taken from a paper read before the
Kentucky press association at It's
annual meeting by publisher of
newspaper in city near the popu
lation of Occur d 'Alene. The des-
tructIve condition pointed out exists
here to degree much worse than
the Kentucky Publisher depicted.
There are printers IN this city who
seldom turn out a job of printing
at a profit and the business men Will
have very little trouble In locating
them, and we submit IL to these
business men to say IL this class OF
people, no matter whether printers
blacksmiths, jewelers., or merchants
are benefit or an Djury to the city.
When a man f. not producing a profit
he is not adding to the wealth of
community and his ability to pay is
diminishing, therefore be is detri
ment, and some other business man
or citizen is sure to lose money on
him 10 the end. A case In point to
illustrate: Suppose we we're oharg
Ing SO for one thousand half sheet
dodgers printed from q one page ad
vertisement. and a competitor should
cut this price to 80 or less. He Sc
cures the job and loses money on the
same because it costs approximately
SO. so 10 produce It. The merchant
may have made a saving In the trans
action but he crippled the Lnsiness
value OF the printer to himself and
the community to the amount of the
loss. Our business policy is to not
go below the cost line, and when
competitor wants the ''peddled' job
at a loss be can have it so far Hs we
are oonoerneSA And we have q cost
finding syseseAtn use which protect
us against such loss. That Is our
BUSINESS policy, and We have found
IL successful. while the printing
highway In this city is strewn with
wrecks Of the past twenty years as n
result of Improbable prices. Others
can follow In the path of these
pr edecessors II they choose-that is
their business. But we will figure a
fair proht-R live and let live profit
which will help the whole town.
rather than the other policy OF des-
tructfon ami reroRression. Are we
right? II so, give US your business
and we will enlarge the only payroll
there IL In the city in the printing
line. That will help somebody and
It may be you We Will figure the
actual cost of job of printing. show
you the figures In detail and add e
fair profit. No business man oaI
ask anything more fair and square
than this.
The principles here laid down viii
apply to any and every o. kess, and
there are very few people ncs 4linl
to grant live and let live profit
Preach it; practice It and we will al
be better off.