Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1914-05-13
SUMMIT MAY SOON
ADVERTISE ITSELF.
Trade Board Discusses Need
of Something to End Period
of Inactivity.
Isuec,al to the Evening start

SUMMIT, May 13.-The announce
ment that the question of adequate
advertising for this city would be
considered at last nights meeting OF
the Board of Trade served to attract
the largest attendance of the year.
With the exception of former Coun-
Gilman Herman De Selding, all the
members agreed that this city has
not been progressing as much as It
could. and that proper and judicious
advertising of the city's attractions
as a residential community is what
+ is needed here.
Mr.. De Selding who is a member
/, of the special tax investigating COM
E mittee, believed that the impression
that taxes were unequally assessed
here had had much to do with keep
ing many from locating here.
In addition to this condition the
general depression which Mr.. De
Selding maintained prevails through
out the eastern United States, is be-
ing felt here and is in a large meas
ure responsible for the inactivity in
local realty and building operations.
With the correction of the alleged
progress Mr. De Selding was con-
fident this city would take its place
In the forefront
Mr.. De Selding admitted that land
values and living costs were compar-
atively higher here than in other
suburban communities, but insisted
that one gets more for his money
here than in other places
Can't Economic In Summit.
ITO the man looking to economic
In living expenses 1 would say don't
come to Summit" said Mr.. De Seld-
ing. He pointed out that despite
the stagnation in the realty market
here and depression in building prop
erty values at least in the Summit
avenue section of the city are much
higher today than in the past. Here
Georve v. Muchmore, a large prop
erty owner. declared that property
values in Springfield avenue in the
city's centre are much lower at pres
emit than they were five years ago.
Mr.. De Selding held that this condi-
ton attains in many sections of New
York and other places today, due to
a general business depression.
Urge Advertising for City.
Mr.. Muchmore, Eugene C. Pierson,
Harry H. Vreeland, William H. Rog-
ers, John w. Cliff and other men,
bers all urged advertising for Sum-
nit. Mr. Muchmore said this city
was far behind it's neighbors in
progressiveness in this respect and
referred to advertising used in the
newspapers by Madison, Westf1eld
and other places in seeking new res
idents. In Montclair, Mr.. Muchmore
said, the living expenses are as high
as here, and yet there are building
operations under way in that town to
the amount of $500,000, while building
is practically at a standstill here.
Rents have been lowered here, and
yet there remains probably one nun
bred vacant dwellings here, Mr..
Pierson. who is engaged in the real
estate business. stated that rents
were comparatively much higher
here than In other suburban places,
and is also true of the cost of land.
Maplewood. it was stated, is at
tracing many resident from this city, |
but. in the opinion of some of the
members. this isdue to the recent |
development and low cost of land |
AS to the suggestion that novel ad-
vertising should be used to push the
advantages of this city, one member
caused laughter by remarklng that
Summit had had sufficient of that
variety of advertising in the recent
case Of the aibdhcting of local pa
trolman.
The question of advertising was
finally left to a committee of three
for a report at the June meeting
as a committee John w. Gift, George
V. Muchmore and former Councilman
Charles D. Ferry.
c. II. C. Jagels Elected.
To succeed President William SEQ
field Day. C. H. c. Jagels was elected
head of the board. Mr.. Jagels, who
has served as head of the Hoboken
Board of Trade, where he is engaged
In the coal business, is at present
vice president of the Trade Board
there. Frederick w. Gift was eleete-
ed secretary to succeed Miles S. sher-
wood and Albert Leach was re-
elected treasurer.
The following are the directors
chosen. F. z. Haley, P. Y. R. Van
Wyck, George Y. Muchmore, John
w Gift, Eugene c. Pierson, William
c. Renwick, ]. H. Shafer, John ].
Lane, Norman NJ. Hotchkiss, Stephen
w. Borden, DIR. Charles S. Hardy,
DR.. David E. English, Harry H. Vree-
land, James T. Adams, H. H. Holly
and f. n. Waterman. A petition,
signed by seventy-five commuters,
urged the changing of the running
time of the 6:52 a. m. train from
here so that connection may be made
with the 7.30 New York ferryboat,
which the commuters now frequently
miss.
The board voted in favor of having
the banks in this State north of
Salem and Ocean counties included In
the New York federal banking district
rather than in the Philadelphia dis
trict The First National Bank Of
this city is included in the federal
banking district.
The usual appropriation of $50 was
voted the playground committee of
the Town Improvement Association,
The committee on last years annual
dinner of the board reported that the
receipts from the banquet were S35S.71
and expenses of the same amount. A
deficit of 1867 was reported by the
committee on symtematic beautifica
ton of Summit, which committee
had charge of the laying out and i'm
provement of the public park. The
treasurer's report showed a balance
of $3S1.39. the receipts during the year
being s59702 and disbursements
$215.63