The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-06-28
Less Complication the Better
for All, Is Willys's
Viewpoint.
FREAKISH IDEAS DROPPED
Because Plain Construction
Makes for Easier Sale
and Operation.
Ky JOHN v. wILIYs.

The most striking feature OF the Amer
lean motor car NJ to-day IL its simplicity.
The absence OF freak fads and fancles
In the popular priced car Is the best in
d!cation We have OF the stability OF the
Industry. We know that with the sim
pie. regular construction, which marks n
really popular car OF to-day, the auto
mobile has reached the stage where the
most people can afford II and the most
people must have 1t to carry on their
industrial and social activities.
The transition Of the motor car from
the designs OF the early day 60 the sim
pie, powerful and regular vehicle II Is
now. has not been an easy. gradual de-
vtiopment This has been true mainly he.
cause the motor car was a new invention
which sprang into instant favor as soon
AS II was developed. AZ matter OF fac;
every one was too busy In the early days
OF the industry trying to supply the de-
mand to perfect the cars. or late years.
however, the far sighted manufacturer
has recognized the necessity Tor turning
out Il standardized product--one that will
give the greatest return Of service and
satisfaction for the money invested. That
as wny freak mechanical devices are 80
longer found IN the popular car
Inc automobile buying puolic OF to-day
knows that with the addition OF every
unusual device or design tho difficulty OF
operating the car 10 the best advantage
Is increased and IL is the pressure OF
pubic opinion toward simphncation VI
design ana construction. more than any
u,ner on tning. that mas brought about
the standard, troubisproof car.
We have found In our business, and
doubtless every other successful manu-
tscturer has had the same experience.
that me main requisite In improving our
product was to learn what TO eliminate
rather than what TO add. This Is not An
unusual feature OF any business that has
to do with mechanics 1t has always
b,en true that the main fault with every
great invention was that II was COM
plicated and intricate. Just SO fast as
simplicity could be introduced into its
design and construction, Just so fast tina,
particular invention became OF more
value To It's users.
While the main policy in the develop
ment of the Overland has been elimina :
ton OF complications, there have. OF
course been many additions also How
ever these latter have been only of tried
and proved mechanical features which
were found necessary ~ keep pace with
the general Improvement of the whole
car. While the 1914 Overland IL prae-
tically the same In design as the car
OF the previous season was. there have
BEEN many minor improvements made
that are not discernible In a cursory OK
animation.
We have eliminated one or two fea-
lures that we found unnecessary in the
previous model and added others that We
knew would give greater satisfaction ana
bstter service to the owner. An illustra-
ton OF this latter point Is the installation
OF the carbureter control lever. which Is
mounted on the steering post Just below
the wheel. where 1t Is within easy reach
OF the drivers hand. BY the simple move
ment OF lever We have made tho car
bureter Snstantly responsive 10 the driver
desire for rich or lean mixture OF gazo-
l,ne and air, and 100 per cent, efficient In
that the former can be easily provided
when starting and the latter when the
motor Is under way.