The Sentinel=record., 1914-10-18
QUEER ADVERTISING
 DURING WAR TIMES
SOME OF THE PECULIAR WAN1
 ADS THAT FIND THEIR WAY ' SNTo LONDON PRESS.
Funeral Notices Appear Announcing the Deatns Of Men Killed in Acton in the Various Conflicts at Front.

London, Oct. 1.-The advertising columns of hte London daily paperi tell their own story of the war. | the censor went so far as to blocl out every other line of information so long as he left the ads" intac the reader would still not lack in struetion as to what war means tC England. He would still find a great deal of patAos and grim humor.
 Fears at first entertained by the newspapers and periodicals that ad vertising might be abandoned on ac count of the wars effect on business now appear to have been groundless There have been losses. indeed, in one line and gains in another, with the net result that there is today. after two full months of the war, seeming ly no esrious illumination of the amount of space sold at the usual rates for advertising
 The most notable change has been in the character of the advertising. IL is distinctly war advertising. Of that sort it is more extensive than has ever been known in the history of British journalism. The greatest space gain is probably in the small ad" line. Two or more pages, usually the first and last, of the leading morn ing papers are, as from time i'm memorial. crowded with fine print an- nouncements with only a bold initial letter to relieve the monotony.
 The conspicuous new feature Is the killed in Action" or the Roll of Honor" section Alongside the fam, iliar string of births, deaths, and mar riages, it has now become a daily oc curence to find in many of the pa, pers a good part of a column taken up with such announcements as this
 READ: Killed in action in the Battle of the Aisne: about the 18th Sept, Arthur Beddome Read. Sec Lieut.. Somerset Light Infantry. the dearly y-loved son of the late Robers R. Read and Mrs. Read, Avalon, Sut- ton. Surrey, and grandson of the late Col. k. H. Beddome and Mrs. Bed. dome. Sispira, Putney"
 There is not column, and hardly an advertismenet among the hundreds on the page but what directly or in directly suggests some phase of the war. The Personal" columns, as ever, are enigmas except to those who have shared the secret of communi cation by this means, but they ofter flavor of patriotism. When one reads 'fDearest: Am praying for you. Al ways loyal. Love" he may easill imagine it to be some sweetheart, possibly vain attempt to get a wor, to her soldier lover, she knows no just where.
 But one needs to exercise no imag ination to see the effect of the wa in other instances Taking a persona column haphazard one finds near tA top such an appeal as this:
 T want to buy a German helme What offers?p
 There are many suggestions of hoy one may help the troops in trainin SuCn dS I1lS.
 Will anybody lend pack of hal riers or beagles to a regimental mes to be hunted by the officers until O dered abroad?'
 There are those who want to locat wounded relatives. such as this:
 'df anybody has news of Major F. Haig, the Kings Own Scottis Borderers wounded at Le Chateau August 26th, will they please con municate with ......
 "Gentlemen idle through the war appear frequently in the appeals fc employment. One such addressing hi card particularly to Americans say he would like to take a party of thre touring anywhere through Great Br tain
 An advertiser holding post unde military authority asks if "a kindl disposed lady or gentleman will len him 15 pounds for special family pr, vision. Will repay by installments 10 shillings a week"
 There is such a one as this to r' fleet the busy days at the War Q flee:
 officer at War Office long hour desires to let or exchange his hous one hour from London"
 Many young men sign themselve to such appeals at this:
 ''Will any one provide motor b cycle, with pound weekly for cam expenses and for wife, to enable m to join the motor corps?"
 No matter where one may be goin abroad, it seems, he believes his d' paature presents rare opportunities | -s=-=zs~-