The Idaho recorder. [volume] (Salmon City, Idaho) 1886-1927, 1914-12-24
DR.. Marden's
Uplift Talks
sy oRlson SWIFT mARDEn.
COURTESY a BUSINESS MAGNET

CopTnshs - Nsuuss ss-sp4psF sssalsAss
COURTESY A BUSINESS MAGNET.
A successful New York business
man once. sent q telegram 20 each
OF his several thousand clerks which
read did you say thank you 10
every customer you waited upon to-
day7~ This man says that thank
YOU" has been the motto on which
he has built an enormous business,
He has spent $4,000 IN trying 10 Inn
press this motto. and all that Il
means. upon his statesmen and clerks.
40 that they win not fail 70 make ev.
cry customer feel that Il IL . real
privilege 10 wait upon him.
These clerks are urged 20 establish
the friendliest possible relations with
their customers. 20 greet them with
smile. and 10 talk with them. NOT
AZ or TO them They are urged 70
make such a pleasant impression up
on every customer that he viii not
only come again. but will bring
friend.
to impress this idea upon the minds
Of his clerks. Always think OF what
the customer sill say when he gets
out Of the store"
Competition has become so keen,
and the bid for public patronage 80
lnsistent that Il Is matter Of fret
Importance for the business lnstitu'
fFass xvhFrh s.-.r,IA .s,saas,sA faAas, - hes
popular TO have the good viii OF tie
patrons.
The officers OF bank. for instance.
know that they must win and hold
the favor OF the public or 80 TO the
wall. They know that they cannot
snnb their customers today, as they
once would, when there were fewer
banks. without losing business With
n score OF banks soliciting his bust.
ness and offering every possible in.
dueement TO secure II. II does not re.
quire a very keen insight into human
nature TO know that. other ihinga
equal. the business man win patron.
ize the bank that has the most pleas.
ant. the most agreeable officers and
be treated with courtesy. with con
slderation. have known a rich New
York man who carried a very large
balance At his bank to change his
account because OF a little incivility
OF the receiving teller One warm
day when trhnsacting business at the
bank the man removed his hat and
put II on the shelf In front OF the
| teller's window. The teller ordered
him harshiy 70 remove his hat. Yes.
was the quick reply, II viii. and !
win remove my account, too" which
he proceeded 10 do. This was a IA
tie thing. you may say, but II Is iust
these little things that influence Gus.
toners.
Bank officials often wonder why Mr.
so-andso has Withdrawn his patron
age. and they viii probably never
know that II turned upon hasty
remark Of teller. a little disposition
on the part Of some Official 10 be an
accommodating
On the other hand. men often &c
out OF their way quite n distance IN
order 10 desp0slt at a bank where
the cashiers or teIlers have beer
courteous. kind 20 them. have always
shown a disposition TO accommodate
Some railroads In this country have
built up an enormous patronage and
made millions OF dollars by this pol
icy Of helpfulness and courtesy smonl
their employees 10 their patrons
while some parallel roads have beer
unsuccessful and have gone into this
hands OF a receiver largely because
Of the lack OF courtesy. kindness and
obllgingneas OF their employees
Courtesy pays In every business In
stitution. Human nature Ii 80 constI
tuted that people win often put them
selves to great Inconvenience. will
even put Up with an inferior article
or with discomforts. rather than pat
roniIe houses that treat their custom
ers rudely.
Courtesy IL 10 business and society
what Oh 10 20 machinery. Il makes
things run smoothly. for u eliminates
the jar and friction and the nerve
rackiuE