The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1914-06-05
NOON EDITION
ONE CENT
Third Days Trial Of Sometime
New for Topeka.
ALively Paper on Sale Daily at
HAS Noon.
4 NOVEL. AND NIFTY nln
Automatic Sales Boxes &c
Prominent Places.
Customer Drops . Penny, PuIle
Out . Paper.
Everybody Makes His Own
Change.
ALVEY Paper on Sale Daily af
HAS Noon.
| NOVEL. and NIFTY PIN
Automatic Sales Boxes ae
!. Prominent Places.
Customer Drops . Penny, PuIls
Out . Paper.
Everybody Makes His Own
Change.

From roday's Penny Noon Daitaen-1
A Penny Paper for Topeka.
An experiment IL now being tried
out IN this city and this II the third
day. Tor the purpose Of finding out ae
there II any demand In this great ana
growing city. for . noon edition of n
daily paper.
Topeka II favored with a ~c~a
morning paper and . rood Sunday
paper. ana pardon us II you wfll =
sood evening paper. But cities OF our
class are entitled to . paper at noon. A
large amount Of news happens and n
reported in time for a noon edftfon
and the State Journal purposes to ese
that news out to the public II fhe
public want 1t. and ''at q price
Time and again the State Journal haa
u1eo to innict q noon edition upon the
Iopeka public. but Topeka peoplo
would have none Of it. Every dime if
has been nat failure. II seemo6 \
real infliction.
We knew there was some reason bn&
We did not know just what that reason
Maybe We know it now. ana maybs
We do not. but we think We IA. n
Is the belief Of this paper that the
remedy has been discovered ana that We
can apply It.
In the first place when we rot out q
good noon edition we discovered there
were no boys to sell 1t. They were At
school and they did not think much of
a noon edition. and when they sold e
they tried to get five cents for IL. It
wasn't worth the money.
Our unpatented automatic box news.
paper seller put a penny ON the pile
ana pull out a paper solved the. dis-
We let the public drop q penny ana
make its own cllAl1S4s
The first day in one box we put 50
papers and Is cents in pennies, q dime
and a nickle for change. At O'Clock q
papers were missing. but there was Is
cents more In their place.
The news boys were put ON their
honor and the public on its honor. ana
all purchasers made exact change and
never took paper without deposlting
penny.
After deep and painful thought ana
study Of conditions in other cities ana
q plan and sprang it on the dear peo-
pie of this city without notice last
wednesday,. 1t went pretty WE'LL
yesterdays went better; today We
think 1t will be better still.
Here are the conditions:
In the first place, our old first edition
was not good enough: there was too
much stale news in 1t and not enough
real news that had never before been
printed
Great combination:
First. make a better paper.
Second. make a better price,
Third evolve some way to sell it.
Today this edition hands to You
over two columns in print Of Governor
Hodges own graphic story in his own
defense as told to the Judge and jury
this morning. =
You can buy these noon editions
every day at 11:45 o'clock and take
them home, or to the cafe, as you 70
to lunch.
Do not understand that this IN n
complete paper. It is not. It II the
best we can do up to the noon hour
Several pages are from yesterdays
regular evening editions
We give you twice as good a paper
at O'Clock this afternoon with later
news and more Of it.
But this noon edition is, we should
say, at least half as good as the ono
you can buy at or 4 o'clock. but Tor
that edition you have to pay two cents.
twice, as. much as this edition coafa
you.
It's up to the public of Topeka. if
IT wants this noon paper we are here
to supply the demand; If It doegnst
want it. we are here to wait until the
town Is big enough for 1t
You can sell yourself q paper NJ the
Penny on the Pile Box or You can
pay penny, no more please, to any
boy who offers the noon edition. One
boy sold 40 papers yesterday. He
doubled his money because he only
paid y cent for each paper: you pay
cent
Enough sed.