The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-05-19
100000 TIRES FORM
FORD ANNUAL TOTAL
And They Will Represent Six
Billion Miles Of
Travel.
MANY REASONS POINTED
Chalmers Man Explains How
His Customers Arrive at
Buying Point.
MANY REASONS POINTED

DETROIT. May 1s-One million two hum
dred ffty thousand tires for this yesrs
production of Ford cars is the estimate
made by officials at the Ford factory In
Highland Park, Mich. This immense guam
uty will be supplied by four leading
American tire companies. The tires ar
rive IN daily shipments OF sufficient guam
titles to keep pace with the production
OF the Ford factory Each carload con.
tains about 400 sets of tires. so that during
the months OF January. February. March
aud April, when the factory production
was around l.iOO cars day, approx
mately three carloads Of tires were re
quired for each days production.
With 400 acts OF tires 10 a freight ca
70 will require approximately ISL carr
or train approximately i've and one
half miles long, to bring the years tire
supply to the Ford factory. The tires
are all shipped less valve caps ana II,
tings, the inner tubes being In tho cas-
ings Upon their arrival ut the factory
the tires are assembled on wheels, 10
nated. the fittings attached and sent down
to the car assembly, from where they
leave rs parts of completed cars.
one OF the visitors at the factory re
Gently figured out that n every tire re.
| ceived al the Ford factory this year
| travels In the course OF It's lifetime 5000
| Of the life OF a tire on a Ford, the years
| supply Of tires will have travelled IA total
| distance OF $3.50. O00. 900 miles. or $50. 600
| times around the world. before the last
one IL strapped.
| An automobile manufacturer never can
| ten just what detail of his car may make
| IL popular or otherwise with some fas
| tdious buyers Sometimes IL is color.
sometimes the style OF the door handles
/ or some other little thing Here's a case
where n purchaser was chiefly influenced
| in favor OF his car by iron" says George
| ~. stowe manager Of the local Chalmers
! branch.
zone Of the most enthusiastic Chalmers
| Six boosters liz Charles Kellie. owne- OF
F, one OF the biggest foundries on the Pa
! ciic coast. Before buying his car MI.
Kelle studied many different makes. And
/ because he il foundryman the point
that recommended the Chalmers to him
over all other makes was the excellence
of the castings used. That was the chief
reason why he bought Chalmers
In Dallas salesman was trying to
sell n Chalmers to man who was "A
stickler for details. lie had examined
| many cars but was still undecided. As o
final argument the salesman was telling
him how carefully cars are built In the
Chalmers factory. Why, Just look at
these screw heads said the salesman
| Every one ~ tuTntu Nnf same way
There's attention to detail for you The
customer examined every visible screw
head and when he found them actually al
Ia line bought the car.
Here In New York great many cars
especially limousines-sre sold with
special upholstery In the favorite color OF
the purchaser. a Chalmers dealer In a
large Eastern city sold one car with -four
sets OF fancy seat covers 20 match the
gowns Of prominent society woman.
During the past season great many
Chalmers Skies have been sold Lecause
the motor Ia so vibratlonless that a lead
pencil can be balanced on the cylinders
while the motor is running at high speed
And the Chicago dealer soil IN one day
two Chalmers SKIES simply because the
doors are wide enough to admit comfort
ably an extremely fat person"
There are 80 many good features on
the new Lozier Light Four that no one
stands out clear and distinct from the
others" says ". $. Houpt, the Lozer dis
tributer Take the mounting Of the
Gray and Davis starting and lighting sys-
TENS. and one sees that II IN Of special
interest because OF its location. The
starter and generator form unit With
the transmission case. the former beinp
driven by a silent chain to the clutch
shaft. Tho starter turns the engine
20 to 100 revolutions minute. The
generator IL mounted Just above the
starter on the transmission case and Is
/ driven from the starter motor sprockct by
a silent chain.
| "Silence In operation is another quality
, | worked out by tn" LoZirr Company In
the new four silent car has been
, obtained by the use of cloth timing gears
These gears are Just as they are called
made Of cloth, Linen is used in their
construction after II has been compressed
under an enormous hydraulic weight. The
cloth IL used In the centre and - thin
framework OF steel forms the outer she,I
2 OF the gear
, "COnyeniences in operating the new
four are in profusion. Among the devices
listed In the host OF luxurics Is an auto
matte tire pump. 4 small laver throws
{ the pump into operation and the motto,
does the rest 4 rubber tube some ter
= feet In length runs from the tire pumr
| an, In, nlninr ~ .lfhnr Of the rem tIrna :.