Middlebury register. (Middlebury, Vt.) 1886-1937, 1914-08-14
Savings Banks and
Green Calfskin s


Bank of which he is President. 1t is
worth reproducing and we give it
below -
"I1 PAYS TO ADVERTISE"
Nothing truer was ever said.
But
Advertise right.
Advertise uuthfully
And
Back up the advertisement with the
goods.
That it is no gamble to spend
money for advertising, has been con
clusiyely proven right in this county.
Take the case of the Lamoile County
Savings Bank and Trust Company.
1t is one OF the largest advertisers in
the county.
1t puts out good copy the kind
that is read, and when read carries
conviction to the reader.
We do not know who writes these
advertisements, but they are newsy,
timely, pointed and convincing.
Does it pay
Look at the record of this bank and
you can see that it does pay.
The way its deposits continue to in
crease, Notwithstanding the fact that
today most of the other banks are
adopting the advertising idea and are
finding it pays, just in proportion to
the amount they spend and the kind
Of copy they use.
This bank has won the title of the
largest bank in the world in a village
the size OF Hyde Park. That is
something.
Some one dubbed this little county
years ago, "Spunky Lamoille' and the
name stuck. More, it has been iusti-
fed and made a term Of honor instead
Of feproach, politically, financially,
educatIonaly, etc.
Over twenty-five years ago it was
the first county in the country in one
branch of the leather business, collect
ing, curing, sorting and tanning calf
skins, and it holds that title even now.
Good for Spunky Lamoille," we
say and perhaps we might add in pas
sing, good for Senator Carroll S. Page,
who has developed both the great
hide and banking business to such
phenomenal extent that it has placed
Lamoille county OF the map OF the
world to stay and made it known all
over the land.
No man has been more free than
Senator Page to acknowledge his obi
cation to printers ink as the founda-
ton Of his success, both as a dealer in
green calfsklns and as a banker. Com
mencing fifty years ago he determined
to put up better calfskin than any
other concern in the world. He used
printers ink literally to inform the
world OF his determination and his eff
forts were apparently crowned with
abundant success.
Twenty-Five years ago he determined
to start Savings Bank on new idea,
new method, new plan he told the
people OF that plan, using printers ink
literally in doing SO. Today the pro-
gressive methods OF the Hyde Park
Savings Bank are known and read of
by all Vermonters.
People having money to deposit
always look for the safest place to put
their savings and year by year, in CON
stantly increasing numbers, they have
come to look favorably upon the Hyde
Park Savings Bank until the banking
assets OF that little village today are
more than $3.50, ooo-unquestion-
bly, larger than those of any village OF
its size on the face of the globe.
The Mes,enge hits the nail square
ly on the h ad when it vs. "Advertise
right, advertise uuthfully, and back up
the advertisements with the goods.
This is Just what Senator Page has
done and in so doing has, as the Mes
senger well says, twice placed Hyde
Park on the map OF the world, first in
the line of Green Calfskins, and second
in the line of Savings Banks.
The Hyde Park bank pays the high
est rate of interest consistent with alb