The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-04-12
FLOWERS
SYNONYMOUS WITH
HAMMOND { CO.
THIS OLD CONCERN HELPS PLACE
THE CITY OF RICHMOND
2TNl-
..sNxEE
Send Cut and Potted
Plants Near and Far
EVERY LOVED FLOWER FROM
VIOLET TO MORNING GLORY IN
GREEN HOUSES on BROOK
ROAD.

This Is the great day and the great
season for flowers Easter brings
every spring the beautiful parade OF
flowers and suits Probably not be-
fore for years has there been such
bright prospects for display of the
fora of the land and especialaly that
which springs from the green house
and the conservatory.
The Easter parade this year. COM
ing. as it does. later than usual brings
with It many OF the later varieties OF
flowers. The variagated weather Of
the late winter and early spring had
some effect upon the growth of the
outdoor plant, but there is no APP
parent effect upon the flowers which
grow up under the watchful eye Of
the nurseryman, whose duty Is to
see that atmospheric conditions pro-
vail In n manner suited to the growth
of the beauty and stability of the
plant
Easter brings Joy to the whole come
munity. 1t brings out the young girl
with her spring suit. and II sends 70
the front the young man with his new
toggery. And II brings out the fiow-
ers.
Peep Into Fniryinnd.
Those who have not visited the
Hammond flower shop have missed a
magnificent display of the beautiful
In nature. All week the store has
been crowded by purchasers and adj
nirers. and UP to late hour yester.
dag the store presented the appear
ance OF fairy scene. with per-
fume that could but have pleased the
gods.
The Hammond company. incorpor-
ated. at 10s East Broad street. 10 one
Of the largest concerns Of Its kind
south of Philadelphia Organized
about a quarter of a century ago by
w. II. Hammond. 1t started in a email
way to supply the people OF Rich
mond with dollhouse plants. Year by
year the business grew. until today
the company controls more than 240.-
GOO feet OF space covered by glass,
wherein every variety OF dover II
grown winter and summer.
Besides this covered space the CONF
pany has large tract OF land at ito
nurseries and dollhouse site, on Brook
road, where outdoor plants are grown
in profusion and where evergreon1
are raised in large quantities.
The handsome store on Broad street
is one or the centers Of attraction Tbs
windows are decorated with the skill
OF an artist and the interior presents
a scene long 10 be remembered.
Visitors are always welcomed,
whether they wish to purchase. or
simply to inspect the place. Courteous
treatment and a cordial reception II
always extended the visitor. and
prompt deliveries are made.
Fine Packing System.
Under n system of wrapping and
packing this company ships flowers to
any point In the country, and the
shipments are received IN AZ good
condition as though the flowers had
been grown at home. Recently large
shipment was sent TO Kansas City.
and when opened presented most
wonderfully complete state Of presar-
walton. There Is scarcely a train icav-
ing Richmond that does not carry
packages OF flowers from the Ham
mond establishment to points In Vir-
ginia, West Virginia North and South
Carolina and the District Of Columbia
Mr.. Hammond grew up among the
huttercups and daisies and his love
for the beauties OF nature instilled i'll
self so strongly into hts mind that
as soon as he got able to take care
Of himself he started to propagate the
flowers which grew all around him.
His success speaks for itself in the
present large and complete establtsh.
ment.
Among the principle seasonahle how-
, ers on exhibition at the shop are the
Easter lily, azalea. tulip, Jonauil. hya-
cinthe. violet, spirea- orchids, and
hydrangea
The Hammond company has for
years supplied flowers for many OF
the Virginia weddings. Many orders
are now on the books OF the COM
pany for forthcoming ceremonies.
Hlue Ribbon winners.
For several years the company has
carried off the blue ribbon prizes ~
the Virginia State fair. 1t has pros
pagated and developed 4 beautiful 1
rose known all over the country a. n
the Richmond Rose which has
proved to be very popular with lovers 4
OF flowers.
About three years ago the company
was Incorporated with ]. Scott Par-H
rish. president: r. A. Htggerscn. vice.
president. and F. r. Apt. secretary And
treasurer.
Even with the rapid progress made
by the concern UP TO THAI tiu.e. ths
strides of the company within the
past three years are most remnrka-
BILE
AS one Of the principle business
assets 10 Richmond's stability. the
Hammond company is looked upon -
being of great Importance to The
city. and as an aid in Its progross. i
From figures compiled from The
Cuban custom house at Havana tho#