South Bend news-times. (South Bend, Ind.) 1913-1938, 1914-02-17
AD-SELL BANQUET At
MISHAWAKA TAVERN
Speakers of National Repute
Make Addresses on Up-to-
the Minute Topics = MiSh-
awake Members Entertain.

'-Afishawaka Night was fittingIy
observed Monday evening when the
local members of the Ad-SeH league
entertained the organization i'm this
city at the AIishawaka hotel About
$50 guests and members were pres
ent.
The banquet tables were decorated
appropriately 20 the occasion. Four
small model Indian tepees were a fea-
ture. Stacked with the tepees were
long old fashioned Dutch clay pipes
which were introduced at the close of
The banquet in peace period. In each
tent was q small FIRE Of incense.
Following the serving OF the ban
quet G.. II. TrOwbridge introduced the
speakers. The first speaker was G..
ID. Stevenson, general manager of the
National Veneer Products Co. of
this city. lie spoke OF the interest TO
the Mishawaka people of the Veneer
Products company and what II has
done since its organization several
years ago.
He was followed by > y Gengrich
~ the Mishawaka Wooden company
who gave a short history of his con
Germ. lie told OF the rapid growth of
corporation in past . 0 years Geng-
rich was followed by Mr. TrOw
bridge OF the Dodge Manufacturing
company.
Leon c. Marshall. dean of the col
lege o! commerce Of the University OF
Chicago followed the Mishawaka
speakers with an address on the "Edu-
cation ia Business" lie opened along
efficiency lines.
lie spoke On the old school method
Of business education which taught
mass efficiency and mass responsible
ity. and said that today in the big
colleges il was the aim of tho Tacul-
ties 20 teach individuality, efficiency
and responsibility.
lie touched on the practical expert
ence part OF the business training and
said this could not as Yet be taught liz
the colleges, but that the student was
required 20 get business technic i'm
practical business.
Gibson OF Cleveland Talks.
Owing to the sudden illness Of Her
bert Casson or New York city. who
was 10 have addressed the league.
David Gibson of Cleveland was Sc
cured.
Mr.. Gibson spoke on the Morals of
Efficiency and also opened his ad-
dress with a short talk on advertising.
He said that advertising on a certain
law OF average pays He said that
ing your business and your goods
He followed with an attack on the
present system OF taxation in Amer
ica and said that the diligent worker
and saver was compelled TO pay for
what the spendthrift enjoys. He also
talked on the heavy taxation of prop
ertv throughout the country. and said
that no matter what the wage increase
was the real estate man was the one
benefited In the end. lie said that the
great step taken by Henry Ford Of
Detroit in making such an increase
I'm the wages of the men employed in
his automobile works at Detroit would
eventually go into the hands OF the
real estate owners who would increase
the value of their properties which
make an increase in all necessities OF
life
Before the speaking division OF the
program was introduced a drawing
for Mishawaka products was held.
The prizes were a bed. Premier Bed
co: Four-In-One ladder. FOur-In-
one Manufacturing Co. a pair of
boots. Nishswaka Wollen Manufac
turing Co. and a trunk. National We
neer Products Co.
At the close Of the banquet the
NIishawaka Chamber Of Progress club
which was holding its semi-monthly
meeting i'm the grill room, was invited
IN.