The Washington times., 1914-05-09
MAN Of MODERATE
MEANS CAN MOTOR
Day Has Arrived When Expense
Items No Longer Need Be
Automobile Bugbear.

Today the call Of the automobile is
stronger In the land than ever in the
history of the motor car. Every man
same ambition.
The man OF unlimited means buys
what pleases his fancy and does not
worry about the bills The man of mod
crate income has been figuring for
yesS. waiting for the time to come
" hen ne could afford to own ma-
chine. He has ben kept out of the
field by the tales of fabulous amounts
spent for machines and their operation
He has feared to run the risk Of In
curing heavy expenses OF upkeep. al
though he we'll knew the innumerable
pleasures he would derive. His anxiety
lest the car eat up in a month almost
as much as he could earn in two has
been the greatest drawback to a greater
and more universal use of the automo-
bile. In previous years his fear had
some foundation, but today 1t is en-
tirely fict tious. The high-quality,' low
priced automobile is well within his
reach.
Nearly every automobile manufacturer
in the country has been designing for
years with the view to producing for
moderate-prced machine that would
combine the salient features of econ
omy. comfort. durability, reliability and
safety possessed by high-priced cars,
and at the same time present an at
tractive outer appearance that would
lend distinction d in any field of auto
mobiles. He has attained that goal. and
today Is constructing automobiles. every
one of which delivers a certain known
ratio of service for the amount of gas
oIene, grease and oil 1t is fed.
Can Guarantee Results.
He can guarantee a car to go from
fifteen to twenty-five miles on a gal
lon of gasolene, according to the body
and weight to be carried he can guar
antee that it will go from 100 to 1.00o
miles on a gallon of cylinder oil. ac-
cording to the condition of the roads
over which II travels: he knows that
packing OF the tran mission. universal
and differential gears. or on ten pounds
OF grease.
He has specialized in economy tests.
If q physician desires to know what IL
will cost to cover .000 miles month In
city service. the manufacturer can give
him an estimate based on actual per-
formance, barring tire cost, that will ee
within IS of his fun expenditure. II
man asks the expense Of loo miles
month in touring. the manufacturer
knows the fuel consumption will be less.
because In the open a car can get added
mileage on a given amount Of gasolene,
grease, and oil.
Expense Depends on Use.
If another man drives a car 1000 miles
a month, half the time in the city and
half the time in the country. the cost
will vary again. Town service is differ
ent from country running, because or
the congestion Of traffic and the fact
gine is running while the car Is standing
still or creeping along on first or second
speed IN the crushes.
Then there IL a saving of from 80 to
so per cent in the purchase price. aid
that includes motor cars varying in
price from s1,1O0 TO 5000. which have A
seating capacity of five passengers each.
This saving practically applies 20 the
replacement OF aXles, springs. transmits
sions and other parts. and with slight
exceptions the rule obtains as TO gaso-
lene, oil, grease. and storage.