The Birmingham age-herald., 1914-03-15
MORE ATTENTION Is NOW BEING GIVEN ID SECOND HAND AUTOS Opportunity Given to Hun- dreds to Get Fine Cars
 at Low Price COLES ANALYSIS OF USED CAR PROBLEM Each of 3OO,OQO Cars Made Annually Is Good for From S0,000 to
 100000 Miles - Rarely
 Used to Capacity
 

There isAa great by-prOduct of the big automobile industry that the gem eraI public has not heretofore taken se- rious cOgnizance of, but which facts fairly considered, is the means of giv- chase real fine automobile nt sur- prisingIy low cost.
 This opportunity is present to those who desire ts own an automobile, but W ho do not want to purchase a new car of n certain price, possibly because 1t is not large enough or various other reasons, by investing anywhere from 5000 to $12OO in what is generally known secondhand reclaimed car. As a lnntter of fact, the average re- claimed car Is nothing more or less than n very fine automobile right in It's prime of life and with only 10 per cent of It's real energy used.
 In the garage of the reputable auto mobile dealers of this city today ex- pert mechanics are putting into first class shape by OverhauIing, putting on new coats of paint. new tops, fore doors seme of the best automobile "buys" that could he offered to the public. Many of 'hS"C hn0CuineS nHNe OnIy Deeh 'uh from G00O to S000O miles. They are in better shape than when they left the first automobile dealers hands un- founded statements that their sale is not n ready one notwithstandiDg.
 Heretd4bre the automobile manufactur- CT with his organization has only given serious attention to the manufacture, sale and service of new automobiles. But nowadays the real wide-awake manufac {, c bra pnI o,1t fttr srix | 1a automobile business general scrutiny.
 Cole Studies Question
 In this connection J. J. Cole president of the Cole Motor Car company has been giving the used car question serious con sideration, believing that the dealer who puts his reputation behind used car that he disposes of knows the value is there, but is not thoroughly able to convince the purchasing public.
 MT. Cole knows as well as any one else familiar with facts in the automobile in- dustry that there are numerous good buys in nearly every reputable auto mobile dealers establishment in this city. He is aware that if the public knew of the value from, the service mile stand point that is in the vast majority of these cars, that there would be q great number of people who desire to own an automo bile, taking advantage of the situation that is only waiting for them to grasp.
 Tn his arguments MT. Cole points out that there are approximately S00,O00 auto- mobiles built annually. Automobile stat isticians figure that the life of a good au- tomobile is between S000O and 100000 miles, reliable and smooth-runnng The statement is being proven daily, for there are any number of 1910 automobiles run ming in numerous parts of the country that have from 10000 to S0,OO0 miles on their speedometers and today are good, smooth-running automobiles giving ex- celent service.
 The average user drives his automobile about 1000 miles annually. At the end of that 70O0 miles pressure from the family circle and personal pride on the part of