Daily capital journal. (Salem, Oregon) 1903-1919, 1914-07-25
The Markets


without a selling organization. Where
would Wrigley ana his gum be without
a remarkably efficient selling method !
Heinz and his 81 Varieties are world
famous through the power of selling and
advertising And so ON down the line
we might continue for days, enumerat.
ing the success of hasness houses who
paid attention to the selling end of their
business.
In the farming business, however.
the selling end is the weak end Our
timber lands when first cleared and
our prairies when first broken were so
Immensely fertile and produced such
enormous crops at low cost that the
farmers could not help making a profit,
no matter how the crops were sold.
Gradually, continuous cropping ex-
hausted the fertility of the soil and
attention was than turned to the pro
ducing end. Today, the agricultural
colleges, the great railroads, the farm
papers throughout the country are
teaching how to "grow three blades
Of grass where formerly but one
grew"
Recently, however, shrewd farmers
have come to see that the selling end
of the farm and orchard is lust as
important as the producing end. In
fact, they go hand in hand to the sue
cesstul elimination Of the year eff
forts.
Here and there, individuals hav,
worked out selling plans and still more
recently associations have been formed
to take care of the selling end.
In the Northwest the apple indus
try, one of the greatest producers OF
wealth which this section possesses, an
/ peared few years back to hay,
reached the zenith. 0ver-productior
was the bug.bear and rapid decline
in apple profits was freely predicted.
Then began the solution of the prob
lem of increased marketing, to TAX,
care of the increased production, unit
today the Northwestern Fruit Exchang,
and others are proving to apple grower
and prospective apple growers that tn,
apple market of the world is so larg
and its latent possibilities so enormou
that only continued perfeeting o
grading, packing and marketing i
needed to make the business perma
nently profitable, if figured, as it mus
be, in averages of three to five years.
The fruit exchanges are the sellin,
organizations of the farmers and grow
ers. They are becoming as hiphf
specialized as the selling organization
of the shoe manufacturers.
The choicest of apples are bein
selected and packed under trade name,
as for example, the already famou
"Skookum Brand known toda
Throughout the world as selected al
pc that deserves the top market prize
Such a thing was impossible when eac
grower shipped independently, but b
shipping through one central organizs
tion which has fo rits object bette
marketing and the establishing of
GRAND, and which, instead of costin
monev is a most profitable invostmer
for those who belong to il, the proble,
is being rapidly solved and the trad
name Skookum ON apples and Sunki:
on oranges and lemcns is becomin
worth thousands, even millions Of do
. lars to the growers on the Paeifi
coast.
The Union of the growers means in
= mense strength and sufficient financi,
strength TO market in the right wa
{ For example, the Northwestern Fru
! Exchange is now taking steps to nut O
} national advertising campaign whic
D viii greatly aid the growers in gettin
uniformly top prices, Not only will
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