The Lexington intelligencer. [volume] (Lexington, Mo.) 1901-1949, 1914-06-26
Closer Scrutiny VIII
Disclose Lozier Superiority

OQPCElOE1Gy
have said. the essential difference between Loziers and
cars of LESSEE quality.
AFTER LONG YEARS OF SERVICE any Lozier car
ever made-we do not have to specify any particular
model-any Lozier, is as silent, as smooth, as sweet
as on the day it made the demonstration" that sodit.
LozIERs STAY GOOD. No matter if the owner or the
driver pushes his car to full speed. No matter how
often or how long-still that motor retains its silence
and its power.
ARE YOU A HARD DRIVER? Are you one of those
who, when you pay for a car, assume that the maker
knew his business and gave you a product that does
not call for nursing2 Then you can force your Lozier
to full speed as long as your own nerves will stand
the strain. And when you have had enough the
work.
AMI THE NEXT DAY when you go out with the family
for a quiet, restful drive, you'll find that wonderful
car in the same mood-none of the creaks and squeaks
and noises you'd find in a carol lesser quality.
but" YOU MAY SAY, II am not a speed maniac"
All right. Nevertheless you do want to get there and
Undergraduates Of weather or road conditions. Don't
your
VERY WELL, THE YOU KNOW that, on the way,
because of its roughness or the depth OF mud, makes
it impossible to negotiate on direct" And so you
daly. as speed. Maximum load-a grind on inter-
mediate or low, for mles-tor hours perhaps.
IF YOUR CAR WERE one of lesser quality than a
Lozier, you would find, next day, that all the silence
and sweetness, and most of the power, had passed
into the hopeless beyond, Maximum stress, sus-
tanned for a long period. That's the answer.
WE SAY "LoZIERS STAY GooDp That's not a mere
catch phrase. It's a fundamental fact. It's the most
that can be said of any car. 1t is the quality that
more than any other, you desire in your car.
AFTER SIX MONTHS. After a year, and at the most,
after two years of service, the average car is an
old car.
AFTER FIVE YEARs-ten years even (and that is long
as LOZier has been making motor CaTS), a LoZler is
stll-a Lozier.
WHICH IS TO SAY, a car of superlatve quality. A car
ready for any test you may choose to put it to. And
a car of which you may be proud.
ONE LozIER OWNER SAID, speaking at an automo-
bile banquet recently: 1T is worth five hundred dol
lars to me just to say I own a Lozier. I don't have
to stutter when l mention the name of the car l am
driving. And to my wife and daughter-its worth a
thousand to say ours is a Lozier."
WE'D LIKE TO TELL YOU how we make LOziers-
features that make Lolers STAY good.
BUT IT WOULD TAKE A BooK-and it would be a
large one. For we'd have to tell you not only Of the
major featureS-the larger partS-but we'd have to
go into the design, the making and the inspection of
the minutest details OF Loziers.
o No PART IS sLIGHTED-no part can be sighted
and make a car of the quality the capacity, the GER
tainty that you, an experienced mTotorist' demand in
the car you buy. A car that will stay good. In a
word a-Lozier.
BUT WE CAN SAY TO YOU: Look at the Lozier rec.
ods in tests that called for sustained effort. And
better still, talk to men who own Loziers and who
have put them to the supremest tests, not for a brief
space; not for a season; but for many years-andt they
will repeat our pet ~phrase-Loziers stay good.
NOW A WORD ABOUT PRICE-always a c%onsidera-
ton no matter what the wealth of the buyer.
WE WOULDN'T MENTION IT because our policy is
to sell Loziers on a quality basis first and mention
price as the last consideration, but
WE FIND HAT Van PERSONS who have said
Some day I'll own a Lozier, too" still think a Lozier
unattainable' at kss than $1,000 or $4,000. That is all
wrong. The world has kept going. Progress has been
made il manufacturing and in economical distrbu-
ton Of automobiles, as in other commodities. And
LoziGr, as the uare implies, has kept, net c., ---~-2s
but a little ahead Of the times.
so IT is NOW POSSIBLE to crafty your hearts de-
sre-to own a Lozier-at $1,000.
THAT IS WONDERFUL -FOUR" A Lozier in
every line and in every part. A Lozier in looks and
in performance. And, above ALL a Lozier that will
stay good.
OR, IF YOU PREFER A SIX and feel you can afford
the difference in rp-keep cost, then you can have
Lozier Six for $3.50.
BUT, IF YOU HAV CONFIDENCE in the Lozier
Company; If you value our advice, we would com
mend you, from the fullness Of an experience thar
which there is none broader or more diversified, don
buy a cheap six. Buy a real sx-or a real four.
AND IF YOU CAN CoNCEDE that a manufacture
may be honest and fair in his advice, even in a com
petitive matter, we will say this: If you buy a Lozie
-Four" or "Six"-you will own a car that, in quality
and price, cannot be surpassed, if it can be equaled, il
the world.
AND VEL DO MoRE-wen back that statement with
the Lozier guarantee.
A@WTE1R