Arizona republican., 1914-10-08
TRADE AT HOME AND ALWAYSGET
 SATISFACTION
Lebbeus Chapman Points Out Real Advantages of Patronizing Home Mer- chants Satisfaction and Personal Service


 The Trade at Home campaign is being received with favor in every quarter of Phoenix. It has resulted so far in clearing up the very gen. eral wrong impression that it is cheaper tC purchase by mail, from the big centers adding freight, post age and time than it is to obtain the same or better articles at home from the home merchant In speaking about the matter Lebbens Chapman, publicity agent for the Valley Bank, and member of the Phoenix Ad Club, said:
 The question of buying at home, recently taken up by the Ad Club Of I hoeniX, is one of much more inn portance to the people of Phoenix than many of them realize,
 The story of the man who went into his neighbor's store, where the local postoffice was situated and asked for a money order for a dollar to send to some firm out of town illustrates the point. Before selling the money order the postmaster OK plained that he would sell him the same article for $1.15, which was cheaper than the one for a dollar, explaining that the money order cost something, postage cost something, the article purchased could be deliv- cred at once instead of being in transit for a week or ten days, and the purchaser could also have thirty days time to pay in instead of pay ing cash. This is a concrete example of how the article at home appeared to cost more, but in reality was cheaper
 Our friends come to us here in the bank and want to know when local money is going to be steadier. We tell them when they buy at home anu keep their money in circulation in Phoenix and the Salt River Valley instead of sending it to the larger cities east and west. Thousands of dollars are sent monthly out of the valley and the state to the large mail order houses, which means that the local banks have to send the equivalent of these purchases out of Phoenix: if the local merchant re- ceived the amount, in addition t0 giving you a reasonable line of credit his deposits would be here for the use of those entitled to credit in stead of being sent away, thus de- priving deserving borrowers of thelr ,o f., o1lourapoa of ora6it
 The future of any community de- bends to large extent on the amount of money available to devel- op 1t: if the local banks could get the $50,000 that they estimate is sent away monthly, there would be a gen eral cash increase in local circulation of hundreds of thousands of dollars ever year. Those entitled to credit could have it more certainly wher needed. the local merchant would not have to charge you more fol your order than the mail order house and yet how many persons insist or asking q local man for credit an are willing to be compelled to pd! the outside merchant cash.
 If you will pay the local merchant cash, it will eliminate, to a certain extent, his having to borrow from his banker for the express purpose of carrying credits, instead of being able to utilize his own established credit, he could, with your cooper ation, be able eventually to sell tC you even cheaper than he can now.
 The writer knows of an actual casc where a man said it was folly to pa! the full price for tires to a local aut, dealer; the same kind could be pur chased and had been purchased b! this man at 20 per cent. less thal the price quoted by the local man of course, plus freight. An examina ton of the purchased tires shove, that they were "seconds,' or tire that cannot be sold as perfect and therefore do not demand the full price as they do not carry any guar antee. The purchaser saved abou s4.00 a tire, and found that the tire he bought at such bargain cos more in the end than if he had pail the local man the local cost
 Think about this, look into tn matter yourself. talk it over witl your friends, and if they agree witt you that it is cheaper to buy out 0 town, find some one who does no think as you do and talk it over witt him. he can at least show you hi point of view and his economies reasons; then. if you have seen tn situation in the same way, you vii probably and consistently start in o your neighbor in an effort to hay him buy at home, and by so doin better his own credit and the gen eral condition of the entire commun ity very substantially.