The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1914-03-01

NATIONAL GAME IS
MIGHTY ADVERH
Becoming a Baseball n
nate Assures Publicity I
Over the Nation.
INSTANCES I'M nc|
INSTANCES I'M
Charles Weeshan, Rob.
Ward and James Gin
Now Well known.
sneciaI TO The Trlhune

Special TO The Tribune.
NEW YORK, Feb. 2s.-Bas.
some little business that Needs
advertising to keep it a succss., f,
you pining for some free adyeft;s,
your aforementioned little busine.'
Yesi We'll, then, become ! a.
league magnate. It's the greatast
gratis publicity getter that las bal
covered since the whale swan,
Jonah.
Charles Weeghman owns a st,;
twenty restaurants in Chicago h.
he became n baseball mogul HE
les did thriving business. M
then he S been doing SO n,nch h.
that there s almost riot eaal
among persons who want to pet n
different food aispeusarics so,fhsI
later may boast to posteriry 49,
they ate some OF Weeghman's eep
wiches, once they slipped solnS
coffee and once they even ,taIk.
intimate tcrms, too, mind yer--t.
Of his waters.
Since Weeghman became a n,
magpate twenty new points Of RI
have come 10 light in the Illiuo;I
Persons visiting there nowadays I
some OF Chicago s historic spot
they re too busy giving the up and
to Weeghman S different eaterie.
"Tip-Top" Ward.
Take the case of Robert 3. Wa
bakery person, of New York. u.
| Ward manufactures a brand ot h
called 'Tip-1op.' For a nnm5
years he has been spending sczs|
amount of money in telling the
through the advertising medium.
please eat his bread
But Mr. Ward ism going 10
much money in advertising this
Doesn t Mr.. Ward own FedeYsl a
ball team that will inhabit Bro
during certain portions of the o
summer, and will visit seven othef
at odd times during the same d
And won Z the team .pe called g NJ
Tip-tops"' And won t people al
they are called that? And won 4
be told that it s because Ward, th>
er, is a baker. and that he bakes
top" bread-the bread that VIII
| yop feel like kingl
Gilmore's Rise.
And then there s Jimmy Gilmor|
afable prexy of the Federal
Jeems is in the ventilating buI
Since he's jumped into the ba|
business his ventilating produce
gotten more free advertising Cd
could have paid for in forty-sevel
Otto Stifel owns the ST. Louis ~
league franchise. Otto also 0wu1
brewery stock. st. Louis alwsYs l|
Otto's beer was pretty good stun /
didn It go wild over it-that Is nd
Otto became a magnate. Nov the<
for the privilege Of drinking q
beer,
Also in the ranks Of the a
league moguls, assistant mogut
taries, vice presidents, Counsel
visoES. angels, ct cetera, there ~
tlemen who are engaged in the bu
of selling coal, oysters, ice, legnl 4
and sundry other of life's nee
And each and every one has hee1
a mighty large portion of freq nd*
ing that has brought increased b1|
and, of course, greatly inefess
enue.
"Dat's de Gent"
Edward E. Gates, chief coul9
the Federal league, has a Tepntsf
being a mighty good lawyer
dianapolis, his home town: IN
ever heard of him outside OF lnu@
lis up to three months agof an;
is there now, when the nane
ward E. Gates Is mentioaed
doesn' t Immediately know who
the lawyer who jumped into q
| prominence almost over night r
the medium of his success as one
legal advisers of the "oufNa
! Former Judge Harry Goldmnn
other Of the Federals legsl s2
Judge Goldman for many yean y
joyed an enviahle reputation q
| yer in his home town, but sncs 2
came mixed up with the Federsls
especially since the FederSls
the high road TO prosperity,
| Goldman has become the Town is'
As he passes along the stree''
the kids look at him in awe, 81
"Dat's de gent" they u feI.
"what give dis here town z
leege club. Horrny fer him. J,
] And the demand for Judge SOLO
services as an attorney has 0s.
such proportions in the last mon!
it seems the only way he'll DC 3
meet it is to forsake sleep ana =
twenty-four hours day to ST.
ing out the legal tangles OF nn
and in collecting his fees tnere'i'