The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1914-10-17
NEW HOME PURE
FOOD STORE IS
HANDSOME ONE.
STORE AT NO. 1os SOUTH PALA.
FOX STREET REMoDELLED AND
EQUIPPED WITH THE MOST
MODERN FIXTURES.

When Sol. Calm & CO. decided to
HaoVe the location Of the Pure Food
Store from the corner Of PaIafox and
Intendenc5a Streets to No. 1o3 South
Palafo1 street, many were heard TO
remark that the firm would never be
able to display its goods in the new
building as satisfactory as in the old
one, but yesterday when the Pure Food
Stores new home was thrown open
to the public these same persons, along
with all others, admitted that a pref
tier store and a better display could
net be secured at any point
Not only is the new home beautiful
in every respect but it has a feature
which Sol. Calm and his son, Lazar,
have ieng desired TO bring about
that Of having all open goods abso-
Iutely rat and roach proof. This has
been accomplished through the install
ltion of what is known as sanitary
bins, in which all goods not contained
in cans, bottles or packages, are
placed.
The store, which was at ONE time q
E<+ ~ A44C SESA z C4 LIE Ii ~ 44C& =
Co, has been renedeled completely, q
concrete floor being laid and the front
changed Solid plate glass windows
have been installed and within . few
days a marble base will be placed
along the entire front. In the front are
displayed the candies and other fancy
articles. while on the right, near the
center Of the building is the delica.-
lessen department, one Of the most
popular features of the Pure Food
Store.
On the left, after passing the candy
department, the new sanitary bins are
placed. These are ba4l-hearing ana
contain all open goods carried by the
store. There is no possible way for .
roach or rat TO get into these bins, for
they are air tight and SO constructed
as to preserve the favor Of whatever
they may contain. There are several
dozen of these bins and they make
pretty display, being filled with vari-
Gus articles.
Another new feature Of the store is
the many sections of shelving. all OF
the same pattern and loaded with
canned and bottled goods, including
the finest imported goods that can be
secured. There are 81 feet of these
shelves on each side Of the store, each
eight tiers in height with total OF
252 sections, thus giving the firm an
excellent opportunity to display to the
very best advantage the immense line
Of hne bottled and canned goods car
ried in stock.
Along the center OF the store and
on top OF the display shelves are num-
erous artificial palms, while an i'm
mense skyIight IN the center provides
plenty of light in the day. At night
the store is illuminated with six 800
watt electric lights, with an additional
light of the same candlepower in the
front.
In the rear on q platform IS the
once, enclosed by a railing. while near
the center Of the store Is the large
cash register, making the latter con-
venient for all Of the statesmen to
reach.
The firm also has the entire up
stairs, which will be used exclusively |
for storage purposes and to carry e
serve stocks BY having a second |
story the firm has much more floor |
space than in the old building
Messrs. Sol and LazaT Calm were |
both congratulated during yesterday |
by the many callers on their model |
store and complete equipment.