The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1914-05-27
HANDSOME new
STORE THRONCED
ON OPENING DAY
Henry Blackwell Co. Is Shower
ed With Floral Remembrance
and Good Wishes
BUYERS CONVENIENCE
Is CONSULTED FIRST
Store is Planned for Comfort
= able Shopping and Shows
Splendid Stock

The handsome new store OF the
Henry Blackwell Co., No. 230-23l
Woodward-ave. was thronged with
admiring visitors. Wednesday, when
the formal opening OF the new estaD-
llshment was observed.
Magnificent floral horseshoes stand
ing several feet high. giant baskets
OF lovely posies. towering plants and
attractive floral pieces OF many de-
signs sent with cards OF good wishes
from business friends and merchan'
disc firms in Detroit and elsewhere,
beautified the store and brought forth
many admiring EXPLANATIONS from
the crowds OF men and women which
passed leisurely through the vide
aisles OF the Ave floors OF the build
ing, throughout the day.
Attractive programs OF music were
given morning and afternoon by
Meurer's string orchestra, while Har-
old Jarvis. Detroit's favorite tenor,
sang number OF popular songs and
Miss Mae Z. Lyons won heartiest ap-
plause for her clever work as an en-
tertainer and impersonator
The first thing TO attract the notice
OF all who step from Woodward-ave,
10 the entrance doors OF the Black
well CO. store, Is the splendid show
window arrangement. A promenade
divides the show windows on the
street from second series OF win
dows before entering the main doors
CT the store. The windows in their
| size, height and splendid lighting
offer an admirable setting for the dis
\ play OF gowns, costumes and hats on
lay figures and Of tastefully arranged
goods from various departments In
the store. The Blackwell show win
dows, in their present arrangement,
are among the largest and most mod
ern display windows in Detroit.
The great heights between the first
and second floors OF the store proper,
is broken by meZzanine at the rear,
where boys clothing has been placed
and where the boys will find their
every possible want in the way OF
clothing needs. anticipated.
Throughout the five floors OF the
new store, the various departments
have been arranged, with the hap
piest results. to supply the quick
needs OF shoppers and to show the
flesh, new, dependable merchandise
TO the best possible advantage. Most
of the small wares, such as ribbons,
leces. hosiery, gloves, neckwear etc,
have been placed on the first floor,
the mems furnishing department on
one side OF the main entrance offering
particular inducement to the busy
man shopper.
The larger departments such as
suits and coats. gowns, millinery,
dress goods, silks. wash goods. under
muslins. petticoats, waists. shoes and
draperies. have been divided on the
upper floors. giving plenty OF space
10 each The cash system is modern
| in every way and the greatest possi-
BILE speed Is exercised in making
\ change and returning parcels to GUS
Il toners.
During the day Mr.. Blackwell and
willard Partridge. president OF the
company, and the managers OF the de-
partments. were busy responding TO
the cordial wishes for success and
good luck shoWered upon them by
other merchants and business asso-
ciates who dropped in to add their
personal congratulations to those re-
.ceived by the members Of the firm,
by letter and telegram, from all over
the country,