The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-04-04
Under Mayors Leadership LO-
cal Road Boosters Join
Movement that means Much
to o. o. H. Communities
SELLERS ARRANGEs AN
IMPORTANT CONFERENCE
City and County Pledged to
Help Divert Heavy Stream
OF Auto Tourists from Lin
coin Highway.

F%urthering plans 10 draw thu
greater part OF the transcontlnental
automobile traffic this year and next
over the highways through the south
west, -. X. Parker and e.. T.. McSiay.
prominent members of the Southern
California Automobile clue. held "A
conference with Occan-tO-Ocean high
Way officials, Mayor Sellers and Chair
man John Beaver OF the Bernalillo
county road board al the Alvarado this
afternoon.
Mr.. Parker Is chief engineer of the
Southern California Automobile CLUB.
He and Mr.. McStay. who are travelling
by automobile arrived here last night.
Their start was from Los Angeles.
The southern California club is the
largest and most influential %orsanixa-
ton OF motorists in the whole west,
and one OF the most influential In All
the United states. II has approved
the pcean-to-cceun highway for tho
Coast-to-coast trip, and the two rep
rc%sentatives were commissioned Ia ar
range FOR the systematic placing Of
algnboardS over the route, o.
step calculated to enhance It's POPULAR
ity with motorists 20 a degree that
Will mean a decided Increase In traf-
TIC.
when Ar. Mcsiay and Mr.. Parker
came here yesterday there were only
two counties on the route 20 South
crn California between Albuquerque
and the coast that hadn't given del-
mite and official assurance that tho
roads would be slgnDoardcd-thls
county and valencia.
Mr.. Parker and his companion met
Mayor D.. X. Is. Sellers. president Of
the Ocean-tO-Occan association, who
had been appraised OF their coming.
l fuuf nlmHf Ip HnnunumN With Inhm
Becker. Jr, OF Bclcn, secretary of the
Occan-to-Ocean highway. They laid
the idea before them. and the confer
cnce this afternoon was at once ar
ranged.
II was a luncheon as well as a con
florence. held az a specially appointed
table Ia the dining room Of the AL
varado. There We're present, besides
the Californians and Chairman Beaver
Of the road board, Mayor Sellers. In
his capacity as head of the Occan-to
Ocean highway, ana the following
members Of the New Mexico Good
Roads association, the state adjunct {
the Ocean-to-Occan associations Sec
retnry r. a. Grose, boa Rankin and
A.. y. Stroup Of the executive commit
tee.
In formally laying the %signbonrd
idea before the cunferees ar. Parker
said, In part;
~ u ~ MNN NNaaNA AANN AANNH
many thousands II motor ears VIII
journey 60 the Pacific coast IN this
ana next year" said MT. Parker. THE
san Dicgo and san Francisco exposi-
lions viii draw great numbers of auto
tourists, Southern California intends
10 SECURE the greatest portion OF that
travel In the spirit OF determination
ana enterprise which has caused the
wonderful development aud growth
Throughout southern California, Al
huqmorquc's connection with the en-
terprise undoubtedly will prove Of eX-
%ceptonal moment not only 10 good
roads enthusiasts. nut To an OF tho
great business Interests Of New Mex
leo"
Details of thc Conference.
The conference was very few
minutes old when the hearty sup
port OF Albuquerque and Bornal no
county was assured the representa-
ttVes OF the southern California club.
The latter left the conference know
Ing that he city and county would
do their part IN the effort To- draw
traffic over the southeriy route.
Here is the situation IN a nut
shell said MIR parker, after the
conference. When the Lincoln
highway a broachcd the manufac-
turers Of automobiles, anxious hat
some route across the continent be
Established. Joined In that project
hy promising "a third OF one per cent
OF their sales FOR a period OF years.
assuring The promoters Of the Lin
coin highway something like $40
VVo, oeo. The Lincoln highway peo-
pie have Eon over that route and
sign boarded Il clean across the
country IN the effort 60 draw the
Tourists 20 il.
NOW. We Of Southern California.
OF Arizona and New Mexico want
our share OF that transcontincntal
traffic. And We are going after ID.
W@ VIII slgn-board our route In
competitlon with the Lincoln high
way.
Il know the western stretch of the
Lincoln highway aud simply refuse
Co consider n az a rival Tor the
southern route. from Colorado west
the motOrlst ON he northern route
haa a tight with adverse conditions
all the way. ON our route he has
magnificent roads, scenic attractions
and hotel accommodations 81 the best
We have only to 70 after the traffic
20 get u. n consider what that
means 10 n different communities
which Il passesl Estimates OF tho
number Of cars hat will travel to
the coast next year range from To-
OOO to 10000. Tourists who travel
by train 20 through without leaving
a cent behind. but touring motorists
each party averaging about four
pcOple--muat spend about $40 IN
every hundred miles Travelled. Mul-
tipiy $50 a day by the number Of
cafa We can draw 20 this route n
ngure for yourself what that tralnc
means 20 the different communities
along the way"
The southern California club. Mr..
Parker said hnd SET cot 10 have
lsien-honrds strung along the roads
from Los Angeles 10 Chicago. follow
ing this route; LOa Angeles. San
~bernardino, Needles, KinFmsn. vii
liams. Flagstaff. WinsloW. tioihrook,
-. Johns. ~Epringcrville MaEdalena.
~HoCorro, Albuquerquc, Santa Re, Las
Vegas. Tfnidad, DODGE city, Kansas.
lCity. 81, Louis and eastward