The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1914-12-19
WILL CONCENTRATE
TIRE MANUFACTURER
UNITED STATES TIRE COMPANY
ADOPTS NEW BUSINESS
POLICY
mat Will Make Far Better Conditions
generally For Not Only Company
But Dealers and Consumers.

The United States Tire Company
has decided to take another long step
forward in its policy OF concentration
and specialization.
The United States Tire Company
was formed in 1911 to take over the
marketing OF four of the oldest and
best known brands OF tiref.-the Nor
gan Wright Brand. mile at the
Morgan & Wright factorI. Detroit.
Mich. the Hartford Brand. manufac-
tured by the Hartford Rubber Works
Co, Hartford. Conn. the G.. g. J. Brand
made by the G.. e. J. Tire Co. Indian
apolis. Ind. and Continental Brand.
made by the Ravers Rubber Co. Provi-
dence, II. J. Almost Immediately.
steps we're taken to concentrate the
production OF these factories and their
most valuable features on one brand,
the United states Brand. which took
the place OF the four brands previous
~ made, except G.. & J. Brand. which
Is retained for an exclusive list of
agents. but Is not handled through the
regular United States branches. IL
must be rein embered that practically
all four OF these factories were max
ing complete lines of tires at that
time, including the most important
item, automobile tires, also tubes,
bicycle and motorcycle and solid mo-
tor truck tires.
The concentration on the one brand
United States" has been tremendous
ly successful The company Is now
ready to take the final logical step IN
its concentration policy made possible
by this change. owing TO the compile
ton OF the extensive construction
work at Detroit and the increase in
capacity az Hartford. The additions
TO the Detroit plant alone have In.
creased the capacity OF the United
states Tire Company 10 more than
double the former capacity Of the
four plants. On account Of having
four separate plants. the United states
Tire Company o. nov able 10 adopt a
policy Of specialization and concen-
tration which places the company in
an enviable position
Concentrate Business
Beginning with the first OF the
year. the entire automobile tire pro-
duction viii be- concentrated In tho
Detroit and Hartford plants. when
two plants specialize on au;omobis
tires
All solid tires for motor trucks.
carriages and vehicles Of all sorts
VIII BE- concentrated IN Providence
Bicycle and motorcycle tires viii
b. made exclusively az Indianapolis
Zach 81 these plants will special
izo on its own particular line. the re-
suit being that on the important item
of automobile tires there will be- one
very large factory specializing on this
Item In the East. and another very
large factory In the Central West.
thus giving ideal conditions from a
standpoint OF distribution.
u may be noted incidentally that
this concentration makes the Indian
apolis plant the largest In the world
devoted 10 bicycle and motorcycles
tire business. and 10 a. the expectation
that the Providence plant will even.
tually become the largest plant IN
the world on solid tire motor tires
Good Position 20 Serve.
u viii b. noted that IN addition 10
the advantage IN manufacture and
other ADVANTAGES brought about BY
THIS concentration and specialization.
the Unitcd states Tire Company viii
be- In The very best position 10 serve
its customers. The reason for this isI