Deming graphic. (Deming, N.M.) 1903-1948, 1914-03-06

the Deming route upon the tcurning
map and before the eyes of the
public, has been in conference this
seek with the Californians and
and writes that he has succeeded SO
well in placing his facts before them
that the Southern Arizona club Is
enthusiastic over the route and Is
going to sign it to FL Paso right
away. Mr.. Lester showed the Cali
fornia motorists that by sending
tourists out Of California over the
Borderland, they would always be
certain of getting the cars through
and that the motorists would 60
home enthusiastic boosters and ad-
vertisers for the route, but if the
Californians continued their passive
or neutral attitude, they would IN
lure their own section, US motorists
not warned are continually reporting
mishaps over the middle western
routes, where there is snow all win
ter and much bad mountain road the
rest Of the year. Often cars are
stalled for a week at time on some
of the northern routes. Nobody ever
heard of a car being tied up more
than a day, even for heavy rams. on
the Borderland route. This talk
convinced the Californians and now
they are comir 10 FL Paso TO talk
business.
THE "ONLY FEASIBLE ROUTE"
The same facts were put before
the Californians by Deming booster
at smoker at Phoenix last Novem-
Der during the fair, and they have
been talking and thinking over it for
some time. Mr.. Lester went TO them
loaded with facts than overwhelmed
them. Writing Of his conference and
its results, he says:
Il had a long conference today
with the officers Of the Automobile
club of southern California, and it
took about four hours TO answer all
the questions, as they went minulely
into every feature of the Borderland
as a transcontinental route and they
surely ransacked my storehouse OF
information concerning that route.
as well as those ON into Kansas City
and Chicago. AT the end. or what ]
then supposed was the end of the
interview, they expressed themselves,
from their general knowledge and the
special information | had given of all
parts of the route from Dodge City
south, as being fully convinced that
the Borderland, as a practical road
for tourists, was the only feasible
route into southern California at this
time, and as such, they wished to
give it their hearty support. They
wished me to say TO the Auto club of
FL Paso and to the different commun-
tiles all along the line, that they
wished to cooperate with them in
quickly and thoroughly signposting
the road from here to Dodge City, or
into Kansas City, with one distinc-
tive Borderland sign.
DISTINCTIVE BORDERLAND SIGN
"They did not seem To favor their
California a system of signs for this
road, as their signs, while very ef-
ficient, are local in character; but. IL
the Borderland is already known
throughout the United States under
its own distinctive name as one of
the national highways Of the coast,
they do not deem it wise to do any
thing that would in any way lessen
its individuality, but. instead, Feel
that that characteristic should Ne
emphasized as far as possible.
"As color scheme, o. X. Parker.
chief engineer of the club, favors a
black band six inches wide, then n
white band "a inches wide, followed
by another six inch black band-red
being substituted for the latter H. II
danger signal, and the whole marker
being individualized by stenciing Il
black "B" on the center Of the white
field. This form Of mark
er, because of its cheapness, easy
application. distinctness, or promin-
ence, and permanence, has become
standard for nearly all the trunk line
roads Of the United States.
CALIFORNIA TO ERECT SIGNS
AS was intending TO travel slow
and talk the signposting of the road
ON my return, il was suggested thai
Carl McStay. who is a director and
chairman of the routing committee
of the Automobile club. as well rs a
director and chairman of road com
mittee Of the Los Angeles chamber
Of commerce, accompany me to as
sist in getting this matter promptly
under way. will meet the motorists
again Monday, and next Tuesday
night the board of directors meet.
when the matter will probably be of
N...N ao,..Ioral