The Birmingham age-herald., 1914-07-17

justified placing in his hands the organi- zation Of the foreign trade council. When he was chosen as President of the United States Steel corporation to succeed MT. Corey, it was said by some of those who are of the executive management of this corporation that he was made president because he had shown the mastership of the science of that Kind of salesmanship which is essential if foreign markets are to be captured.
 President Farrels training was, from one point of view. in the school which is identified by the name of Norman B. Ream. When MT. Ream was interested in the old Federal Steel company it seemed to him that the true policy was for that corporation to manufacture com modities of all kinds,, some of them so made as to meet the demands of this or that foreign market. Instead of confinng the manufacture to few things. Mir. Ream was persuaded that it was the wiser part so to utilize the various plants as to make it possible to manufacture practically all kinds of commodities of which iron and steel are the basis which would be likely to find ready market in foreign lands. This was really the req son why the Federal Steel company took over several other plants. It was essen tial if this policy wee 10 be carried out tEat good organization be secured and nowhere else than with these various plants was such organization to be found
 When the United States Steel corpora tion was organized MT. Ream explained to the organizers, among other things that in order to command foreign markets 1t was essential that various plants hay ing good organization should be secured It was the organization rather than the physical plants themselves that was de- sired Having secured these, MT. Farrel became the head of the foreign sales de partment In his 12 years experience in building up foreign trade in American manufactured commodities Mir Earrel perfected an organization that is not sur passed by any other foreign trade organ ization in the world. It is really d stu. pendous piece of business machinery, yet it's symmetry and simplicity of organiza- ton are so great that it Is operated al very small relative cost, and what it has accomplished is set forth briefly in the statistics which have been furnished by the department, of commerce at Washing. ton yearly for the past four or five years
 Partly by reason of the. work done by this organization it is now possible tC report that the latest statistics show thai the foreign trade of the United States which exports represent is somewhat ir excess of $25O. .000, GOO. an increase greater proportionately than any other nation en- gagged largely in foreign, --4ar, excepting possibly Germany, is able to report. Pres. ident Farrell has worked out the problem of the relation of the skilled artisan of the United States to our foreign trade anc is able to demonstrate that it is now fur. nishiig and will continue to furnish nc small part of the opportunities for per manent and remunerative employment.
 At the first meeting of this council which Is to be held in this city in the fall we'll organized effort will be made to es tablfsh effective cooperation between tho council and the great chamber of com merce of the United States