The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-01-04
DIERcE-ARRow cars are continued !

DiERcE-ARRow cars are continued
with three six cylinder models.
Generally classed as conservative
this company has also been pioneer.
and when changes We're deemed improve
. ments there never was any hesitation In
making them. irrespective Of other manu-.
facturers This year shows considerable
minor improvements and some pioneering
The most noticeable feature OF this
years models is the placing OF the head
lights on the front mud guards. The
added height and width OF the position
are claimed advantages. In the first
place the area of illumination is greatly
increased. The dlffused rays illuminate
the side of the road to such an extent
that when making turn the driver is
able to see very clearly the road into
which he Is turning.
The beams also respond to turning
movement much more rapidly on account
of their increased distance from the
centre line or axis of the car. Another
great advantage of the lamps In this posi-
ton Is the elimination of the danger of
being side swped while passing cars on
the road. Passing drivers, judging the
position of the car by the headlights. try
to give sufficient room for that part of
the Car extending on either side OF the
front lamps: therefore the Pierce Arrow
driver. whose lights are placed on the
mud guards has the advantage of a
wider turnout by the approaching car
and Ia thus less liable TO be hit in passing
An electric starter of Pierce-Arrow de-
sign Is now used instead OF the air
starter system Of former years There
are two reasons for this change. The
first ID that in replacing the compressed
air system with an electric system the
Ficrce-Arrow Motor Car Company Is
able to utilize apparatus already in
stalled and essential to the operation of
the car. l. e.. the lighting generator and
storage battery, and by doing 40 arrive
at greater uniformity and simplicity OF
design. The second reason is that the
American public is from force of long
habit familiar with and favorably dis
posed toward applied electricity in all
It's branches. The Pierce-Arro engi-
neers state that, from the point OF view
OF the manufacturer, due to uniformity
OF design, the electric starter is slightly
preferable. but from the point Of view OF
the user there Is absolutely nothing to
choose between the Pierce-Arrow air and
electric systems.
Aside from the fender lights the gem
eral body construction is the same
though the car. taken as a whole. has the
appearance OF being much longer than
the previous models. The Instruments
on the inside have been rearranged to
take care OF certain changes. but the
design continues TO be n model for COM
pactness and neat appearance hard to
equal.
Three cars and n stripped chassis are
shown by the Pierce-Arrow, a &C horse
power Az touring. a 4s horsepower
B-2 touring and a 3s horsepower CO
brougham. This opera brougham" Is
worthy OF further mention. as II Is an
example OF the luxury and refinement
that can be obtained without going out
side the field OF conventional motor car
sttlngs and accessories.
The color scheme IL mauve and gold,
colors that are very well suited for the
prevailing fashions. The upholstery
material is n beautiful piece OF imported
wnipcord with delicate stripe. in
visible In certain lights. In color It
persuxes OF both mauve and gold and
although the car is small enough for town
purposes. 1t has seating capacity for
five persons when occasion demands it,
Little changes here and there have
been made In all enclosed models, percep-
tible even To the most casual observer.
An improved telephone has been added
Tor communication with the driver, the
dome light has been fitted with a three
way switch. the window operators have
been redesigned mechanically, no az TO
open and close the windows mucn more
easily. and many other changes made too
numerous to mention, though all having
decided bearing on the cars appear
ahce and the comfort OF the occupants.
Additional exhibits may be seen all
through the Palace show, AT the Harrolds
Motor Car Company in New York and
'as @'hs Motor Car Company In Newark