Orleans County monitor. [volume] (Barton, Vt.) 1872-1953, 1914-09-09
Publicity Office Boosts Our Maple Sugar
Product.

At meeting held recently at Mont
pelier, attended by representatives
of the state publicity department of
the secretary of states office and
officials of the Vermont Maple Sugar
Maker association, it was shown that
in the spring of 1914 the publicity
department sent out to many states of
the Union $4,000 letters, calling atten-
tion to the superiority of Vermont
maple sugar and syrup. These letters
were sent to a selected list of names.
secure the names of persons who
would be willing to pay a good price
for a pure, high-grade article. About
5000 replies were received, asking for
the names of persons from whom a
good quality of maple products could
be secured. For the benefit of the
farmers of the state who desire to
sell direct to the consumer the list of
persons who have made inquiries of
this nature has been compiled by the
publicity department and printed in
a neat pamphlet of SO spages, which
will be furnished upon application to
Secretary of State Guy w. Bailey.
This pamphlet contains lists of names
from the states Of Arizona, Alabama.
Arkansas, California. Colorado, Con-
necticut, Delaware. Florida, Georgia.
Idaho. Illinois. Indiana, Iowa, Kansas,
Kentucky. Louisiana, Maine, Mary
land, Massachusetts,. Michigan. Mime
sofa. Mississippi. Montana, Missouri.
Nebraska. New Hampshire, Nevada,
lima, North Dakota, Ohio, Oklahoma,
Oregon. Pennsylvania, Rhode Island,
South Carolina, South Dakota, Tennes-
see, Texas. Utah, Vermont, Virginia,
Washington. West Virginia, Wiscon-
sin, the territories of the District of
Columbia, and Hawaii, and from
Canada, France and Italy,-46 states,
two territories and three foreign coun-
tries. Each one of the officials of the
Vermont Maple Sugar Makers asso-
citation reported increased sales in
! western and southern states as result
of this work of the publicity depart
ment. and they were enthusiastic over
the project. One of them said this
was the finest thing ever undertaken in
promoting state industry, and the
first real assistance given to the maple
sugar makers of Vermont. One GUS
toner sent $40 and asked for as much
sugar as that would buy. The follow
ing letter, received by the publicity
department from large hotel in Hong
Kong, China, shows the extent of the
advertising the maple sugar industry
of Vermont has received:
eff you will send up the two publ
cations, "A History of Vermont's
Maple Sugar Industry and List of
Makers of Maple Sugar and Syrup
we shall be very much obliged. Our
American tourist custom is increasing
very rapidly. and I feel personally
that it would be to our advantage to
have good maple sugar and maple
syrup. At the same time, should you
find it convenient to do so, [ should be
obliged if you would let me know how
the product stands shipment through
the tropics and storage in the tropics
thereafter. In ordering stuff of this
kind, it is essential to order in fairly
large quantities if the delivery cost is
to be commercially practicable, and if
it will not carry over we could not
afford to get it.
1t is the belief of the publicity
department that it is possible largely
to increase the output of Vermont
maple products, and by dealing direct
with the consumer in many instances
to obtain gilt-edge prices by furnishing
a high grade article, the purity Of
which can be guaranteed. Thus a
regular trade can be built up, which
ought to prove lucrative and which
will tend, by means Of satisfied Gus.
toners, to increase the sale of maple
sugar and syrup every year.