The Glenwood post., 1914-04-11

Pembroke scorned this proposition
Plainly he vas not q sport. Then
am to understand the price is"
The salesman will state the price
I'm the owner"
Il don't consider any commercial
Trademark worth 4 million and half
of dollars" Pembroke said with en-
phasis.
Neither do l." said Wallace cheer
fully
STILL" said Pembroke slowly and
coldly. even in business We some
times desire to satisfy our pride 1t
has always been the ambition of our
company to control this output For
ten years We have tried to absorb it
into the Consolidated without success
I have communicated with my people
in Ohio. and, while We feel and know
the price to be highly exorbitant We
have decided to take It over l am
prepared to buy"
Well We are not prepared to SELL"
said wallace slowly and emphatically.
what! I've agreed to your own
tsrms!"
Il heard everything you said"
Il don't quite gather your meaning"
No; and you're not going to gather
our chewing-g gum either. We're not
going to sell. We're going to hsht.
You haven't . tottering old man to
deal with nov. but . young man-full
Of hrs and fight. Of energy and ambi-
ton! Look"
Bob himself knew this to have been
. hne fight. He pointed with q ges-
ture full Of drama At Broadway, who
did the best he could to meet the situ-
alton with an attitude which might
have broken Pembrokes gravity had
he been less absorbed and incensed.
I'VE have an article which. on it,
own merits, has stood up under almos,
impossible competition" Wallace con
tinusd In . toas ot triumph We
have the goods to deliver, and we're
going to Asht and bsat you At your
own game. We're going to make you
take your own medicine. Mr. Pembroke.
We're going to make you compete with
us. We're going to advertise - NO ar.
ticle was ever advertised before.
We're going to post and plaster from
one end Of the country to the other.
We're going to snow you under, that's
what we're going to do. and we're in .
position to do it,
Broadway was a. proud Of Wallace
A. he had been Of himself. What do
you think Of that?" he asked the
startled Pembroke.
Pembroke smiled. He had a we'll
trained face. He also was an egotist,
both for himself and for his company.
We spend 4 million dollars annually
in advertising. Mr.. Wilson"
NO you don't" said Wallace
promptly. Il know what you spend
better than you do yourself And my
name is not MI. Wilson,, and I'm not
Mr.. Jones' secretary" He pulled .
card out Of his pocket. Here's my
name and here's my business"
Pembroke took the card, looked 1T
1t. and was really affected. As far ~
he was capable Of showing real uneasi-
ness he showed it then.
You mean the Empire Advertising
company 10 behind this business,-
The Empire Advertising company, It
must be remembered, was the largest
in the world
Wallace had not thought of that, He
had not meant to say the Empire was
actually behind Jones Pepsin gum
But now that Pembroke had suggested
it. 1t seemed to him to be q good idea
and. without taking into consideration
the important fact that his father, not
himself. was president Of the Empire
Advertising company. he took the
plunge.
That's Just what I mean. and we're
going to do I'VE times A. much sdver-
tistns a. you ever did. and 1t one
tenth the cost"
Thea my people do NO more busi-
ness with The Empire"
"All right" wallace positively
sneered, then lets see how much out
door advertising you get this side Of
the Rocky mountains"
Pembroke rose. He Vas not happy.
but he did his level best to hide his
worry.
Very well. I'll take the 11:lo back
to New York. Come. John" He turned,
then. to Broadway. and spoke omin-
ously. You mark my word, Mr.. Jones,
you'll be glad to do business with us
before another year has passed"
All right" Broadway answered.
come around and see me in about
twelve months. I may want to buy
your company"
Come, john" said Pembroke with
out answering
Say, John, take down that last one
said" Broadway called after him. Il
thought it was = corker."
The Judge rose from the chair In
which he had been sitting in . sort Of
joyous trance. I'D give ten years Of
my life rather than have missed that" "
Josie. who. ~ spellbound. had been
watching from tAs side. sigAsd hap-
ply: 1T was an Wo0Aeefal!"