Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1914-11-15

fact that every ear IN improved and
Il y beftcr ear than the make Of the
previous year. the prices are lower
Competition accounts for the decrease
la price. Manufacturers are striving
20 PM their ears on the market a few
dollars cheaper than the other man.
ana the public receives the benefit
During the past two or three years.
thcre has heen steady. but not in
creaslnR demand FOR hlgn priced
ears. The manufacturers Of high
priced cars a. "A rule. are not cnlark-
ing their plants but are keeping them
up to their set standards and relying
on the name 90 keep things going The
high priced ear builders are building
more ears then before. Lut consld-
eflng the total number Of extra ears
being put en- the market The per-
ceniage IN small compared with that
Il the cheaper cars
The prices ~ the high priced cars
have remained practically stationary
Un u the pfirea 81 the cheaper cars
have decreased materially This y
nor due 10 the cheapeninf Of the ma
trial. but 10 the fact that the munu-
faclufers II the cheaper GRADES Of
machines are learning economy and
vs. tho ever-increasng output are
manufacturing the same. and possibly
a better car. for less money thnn was
put on the market or years ago.
a concern which has niwnya made
Food lis predictions. states that II VIII
make 5000 cars this year Is. An-
other equally ~ reliable. states that
IT, output will be 10000 and another
gives $4,000. while several give the
output from 0,000 10 10000. Many
give the number n 5000. but these
are the manufacturers Of the higher
priced ears. Others give from 300
10 1000 us their output. Add TO nli
these the large number of trucks that
are being made. which include light
delivery wagons with a capacity OF
from one to ten tons several thous-
and moro are added 10 the ALREADY
large output. Many concerns Will
probably find that their ears are rot
selling NJ before and others will find
a larger demand. Year after year the
public fnvor has switched from one
car to another, and some Of the man
ufacfurere will find II inadvlsable 10
make the number Of cars stated. while
others Will have to Increase their out
put 20 Wfitt Htf4' 'NA ''t Ftf' ="
Increase. percentage Will be kept up.
II has been claimed that many per
sons are buying automobiles who are
unable 20 afford them. but this has
been disproved In the past, except ~
comparatively few cnsea. which VIII
not only be found In automobiles. but
In almost every other article pnr-
chased which II not nn absolute me-
reTaity.
People generally have overlookef
The fact that the price Of the auto
mobile In continually dropping,
Therefore, the men who. two OF three
years ago looked on the purchase OF
an automobile as impossible. now
finds that he can easily own one. In
1915 this viii be even more marked.
The prices will be lowered more than
evor before. There will be a greater
number Of ears on the market. and
many who even last year could not de-
more than contemplate the purchase
OF machine Will find that this year,
1915. they will be able To have one,
Albuauerques streets are all IN
such a condition that automobiles can
use them. The machines are not
punched and comparative record
taken from the police statistics shows
that not only has Albuquerque more
machines than surrounding cities II
similar population, but II Is IN
creaalng Its ownership more than the
other cities.