The chronicle=news., 1914-04-03
.soclARlLlrY BUSINESS


men Of Pueblo. Colorado springs. and
Of probably one or two other nearby
towns. propose 10 start oh Nhat they
afs pleased To call so-iabiiiy run
that so few men have up Ia this Tim.
sisnifi-d their intention of taking
part in the same, II may be. and III
all probability is that business men
iook ON the word soeiabiiity as too
trivial and a vast. of time In the
pres-nt-day activity and husii. OF
the business world. N-s-f'h-i"ss.
TIA. name given to this proposed run.
which is Ia Is by automobile. should
not be- changed,
''It is sons-issi With ar Idea for
good time. that lie In moderation
but beneath 10 something Of lar
sr-alsr i'm :,ofIan.- than suShs tusi-
n.ss is the real basis oi the PROPOSED
run. A naan dos mot always get
business. by going after II hammer
ana sohss fashion. The mos, sue
eg..fui aai-sm-n ON the f"ad Today
are ihos- Who kns. hos Z" smile
and greet a prospective customer
.ith D pleasant sori aai perhaps
little shou of ss-ciabiiity for some
iiili. time b-for- he launches cato
the main parpas1 oI his sIsi's
~ tai,,ar- ut frt-na.hip and t,isi-
ness 10 q pretty good and -tf-csiS"
ia.~. Friendship makes manY a sale.
Tlsr-in lies the value a. this pro-
..ss-.i ss~iabiii,y run And ih.s" Is
salii anssh-r phase Z" II. This PRO-
p,..si trip -iii cover . Eu-i'- ever
which al least .ishy-sis- r-r cent OF
tho automobile soasisi srsisic aud a
las.p share Of the traffic By rail-
travel. to~ ard i'u-bio. iiat ih-s- Il
aushins to pfvsuas this i"s,sisi ami
l.s,.iarss-,rsffi. s.ins in another
difretioa. Hut like ih. social waits
al home. sn . .p-iai visit to th->r
people uiii tind sveipsoSaiion. and
.siii others in addition To that
eighty five p-s cent might find u
m.sr tn their pleasure To sasn- this
~ay II they kn-~ that ~- at this s~c'
sioa had . kiha t--iias s"~ssa theta.
The way 4. .aas ,ha, feeling is to
,i.it nth thea.
And no~ i-s'. discuss siiii on-
Hos~ phase at the advantages OF s'irI'
. trip. State IL sas first talked
,i-sut Pueblo and The Arkansas val
ley have secured a 10; nf publicity.
.sjea 40 raust sii admit is q nish,y
valuable ihiae Tor the community
All the citt~. aaa towns 'hroufh
which the route Of the proposed fuH
lay have bc-a talking sbcas IL aud
iapkinx forward To the visit. Aad
| Jus, think how much more adscftis-
ias 40 ~iii set when that run is
made. The newspapers will l'c Tiled
With accounts ot IL and msyhar-in
fac, aisns..t certain n-iadisidusis and
firm uam-s will be mraiioacd free
iy. And there you have some NOR"
valuable advertising. Of enuI.C there
will b. those who will say. Well.
sc have to pay for IT,. Of course S"u
viii. Jou will have to spend q little
money to cover the expense of sueh
trip. Hut stop for a momCnt 10 coa'
sidcr the difference between The cN-
p-n.c Of such a trip To the s"ss In
newspaper advertising " you were
called on To cover the expense In
that manner. The amount In favor
Of the latter would almost " not com
pi.tciy break you.
such runs as these are business
sc,lcrs and the more men who 40 on
them the more boosting the entire
community receives and the more
business. is developed thereby. Ttips
of thia character. by automobile. by
train and b. boat are quite old In
the cast and they have always pro-
duccd results.
I'VE still have pleasant reso'iec-
,ions OF two or three such visits
mad. to Pueblo and other points In
Colorado las, ycar by business men
Of the middle western states. and We
would like to sec Pueblo awake to
the possibilities and send q large
number Of cars on this proposed
trip. which Ia scheduled to leave here