The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-01-04
~ CHARLES r. JEFFER
The Thomas n. JcHcry Co.


gowns. originate IN Paris. Even
lVl the most patriotic American
who is familiar with motor car
development will admit that that which
IL In vogue In Paris to-day is taken up
in London. New York and Chicago to-
morrow. and Smlthville. of course, will
have II on the following day.
In tho production OF the new Jeffery
four and six for the year 1914 u hap
pens that we have anticipated what would
be popular in New York, Chicago and
Smithville In the year 1916. Not that
we have adopted European design in its
entirety, but we have combined the hest
European and American ideas In two
cars that we consider quite unusual.
For two years IT is true. there has
been little progress IN American motor
car Development. or course there were
changes In the equipment and the body
designs, hut cars grew heavier and heav-
Ter and only the best Informed mechanics
realized that the end of bulky motors
and big numbering ears was not far off
Some of tho American makers realized
that the change must ultimately come.
hut II appears that most estimated that
:, would not he absolutely necessary 10
change from the old bulky types at least
until 1915.
II is only once in a decade perhaps
that such a thing happens and some may
feel that Il IL an unusual thing to do
but Jerery engineers were instructed
IN gather from the leading European
and American centres the very latest and
hest ideas relating TO every detail Of the
motor car ~ IL is sure to develop in the
next two years
T,i"Sa ideas these ,i-,igus ana these
features have been embodied Ia the JEFF.
ferry four and six at a price which does
seem to us out OF the ordinary. Ii hap
pens that the Jcffery company possesses
the capital. equipment and experience nee
essary to produce a car OF such quality
in advance OF IN. times
The most striking featura in the trard
OF motor car deyclopniaut I'm the next two
wears will, of course he the motor Th,
owner of five thousand dollar ear.
Weighing six thousand hounds and cos,
ing TWENTY-FIVE cents a mile to operate
will appreciate the necessity for tn, lief
ferry high speed mouobloc motor in a car
weighing less than three thousand pouuJs
and eutlipped with imported auuul,r hall
hearings. Spicer univcrsals, Daimler ncx-
ible leather coupling and the latest and
most improved type of FUN floating rear
axle
Put on a car like this a Rothsrhi,d
body. large and roomy. and the appeal
becomes Just as strong to the man own
ing tile low priced car which may lac MT
terly devoid of comfort. The logic of
the Jeffery manufacturing policy for 1914
IL thus best illustrated
To make this more clear We ar. an
pealng to two distinct classes. the man
with the ability to buy ear at any
price. but who has sense enough to- know
that the ultimate car must be- economi-
cal and therefore chooses the Jeffrey
10 realize economy. ON the other hand.
we appeal with even greater strength to
the man who has been forced to huy
lower priced car in order to avoid the
big bulky motors. unnecessary weight and
high tire and upkeep expense The high
priced car man is coming down FOR econ
omy The low priced car man is going
IN for comfort
Good mechanics all over this country
have told me in the last sixty DAYS that
they knew such q car was the ultimate
thing hut they did not anticipat. that IL
would be done quite vet To prove the
wisdom OF their poin OF view. we have
only to point to the Paris show and TO
comment upon the proportion of light
high speed, monobloc motors shown there.
Fifty-two out Of cichtv-six of the makers
exhibiting at the Paris show displa we'd
cars with motors smaller than that OF the
Jerfery In spite Of this fact all these
cars were heavier than the Jeff.rv four