The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1914-07-09
But the Welcome at-the Open
ing at the Imperial Melts
All ChilIinesslAw Away.
.CITY's LATEST INDUSTRY
IssArousing Widespread Com
ment and Ttlrungs Will Visit
the Factory" Tonight.

More ice cream is being consumed
in Clarksburg today than ever before
in the historyo the city. This state
ment can be backed up by alibis and
statistics IL anyone cares to dispute
the fact. The opening of the hand
some new plant of the Imp :rial Ice
trapped frivolity than Clarksburgers
imagined could exist all in one after.
noon.
Periodically, the reception in the
rev ice creamery Is no: a cold, one.
Even in the hig cooling rooms, where
the mercury flirts with zero minus,
there is warm welcome. The open
ing has turned out to be a veritnp'e
frolic of frigidity.
Manager w. NJ. B.. Sine OF the I'M
perial company is the good Santa
Claus who has turned today into a
midsummer Christmas. Instead, o.
politely announcing that his plant is
now ready for inspection, hs sum
moned the entire. populace to appear
in festive attire and pack themselves
to capacity with Imperial ice cream,
which he proudly, declares is made in
the most complete Ice cream plant In
existence.
Manager Sine is probably pretty
close to the truth when he declares
his factory to be the dernier cri in ice
creameries. Ice cream factories are
not built every day. and as conse-
quence he brought several of the lead
Ing refrigeration experts to Clarks-
burg to build a home for the Imperial
product that would combine the clev-
crest ideas Of human brain with the
substantial demands Of science.
There's lot of difference between
an ice cream plant and q blast furnace
so that from the standpoi~. clean
liness and perfection the Imperial fac
tory is decidedly eligible for a site OIL
the public square of Spotless Town.
Widespread Comment.
1t Is seldom that the opening Of a
mere factory" stirs up much COM
ment in any city, but the Imperial
opening has aroused widespread
comment in Clarksburg. A lot Of the
leading citizens are dropping in this
afternoon to give the works" their
official. up-andzdown. OF course the
juvenile population has turned out
with weii-trafned small-boy instincts
at the thought of free eats" Mr..
Sine sent out a frantic s. o. s. for
carload lots Of ice cream cones Wi
he discovereu the human avalanche
of yungsters clamoring at his doors.
And fluttering femininity-i
The hours of the Imperial opening
are from $3.50 to 5 this afternoon.
The crowd that has invaded tn
frigid zone to assist In the launching
of this new enterprise is Just a fore
cast Of what is expected this evening.
The reception hours tonight are 1880
to 200, and everyone who didn't get
In on the fete is being urged to drop
around.
Music and Refreshments. I
The Cadenza Orchestra has been in
stalled in q convenient nook ON tho
big third floor. storage room, where
the visitors are being marshaled for
refreshments after their tour of the
various departments. Big tables vii.
white uniformed attendants, are load
ed with fancy forms Of Imperial Ice
cream, which are served in tempting,
deeting souvenirs Of the visit. MAJ
ager Sine Indicated, soon after the
fddles and flutes arrived, that II any
visitors AFFLICTED with twitching pede
ais so felt themselves inspired, ,he
would allow an orgy Of maxixe and
Continued On nnrn 1lnhf e D {