The Semi-weekly leader. (Brookhaven, Miss.) 1905-1941, 1914-04-18

Ln6 c6llars 6TyLHIu& III Tic UAIu
and everything in the field he buys
and you may sell him
NO LIVING ON TABLOID
PLAN"
"He is not like the dweller in
the big city fiat who gets his water
through a pipe. his light through
a wire, his heat from the basement
and whose shopping consists of
getting a ready.made suit Of
clothes and a ready-made dinner in
a tin or paper box. The man who
reads the country newspaper buys
everything, He buys pumps,
lamps, stoves, automobiles. cloth-
ing, dresses, books, paints. farm
implements, furniture. carpets,
oils.
In this room are $50 men and
individuals. Some of them repre-
sent dozen manufacturing enter
prises and more. There isn't a
man here who has anything to sell
that he cannot sell to the reader of
a country newspaper.
And every man here could more
profitably advertise in country
newspaper In proportion to its cir
culation than in any other publica-
tion on earth. i emphasize the
valuo of the country newspaper as
an advertising medium, for it has
that value.
THE RATIO OF VALUE.
Five hundred readers of a coun-
try newspaper 500 families know
ing the editor, believing what he
says, are more valuable to you
business men than 5000 dwelIers in
a big city, who know neither the
editor nor the advertiser.
Every country editor has for his
readers his customers, his friends,
a certain number of American citi-
zens, well-to-do, prosperous, with
money to spend, and those are citi.
zens that you can reach in no other
way except through that country
editor.
Do not believe in the so-called
farm journal that pretends to
reach them. There is only one way
to reach Systematically, repeatedly
and successfully the great body OF
the people in the United States.
and that is through the country
press.
| 1t ought not to be necessary,
however, to urge patriotic business
men to deal with the country press
merely on money basis Every
man who is successful in business
owes great part of his success tc
the country editors.
The country newspaper educate!
the man who comes to the city to
build up the city and build up the
nation.
The publisher of country news
paper is the national policeman
the man who fights for politica
and industrial honesty in his corner
of the republic. Every man wht
spends thousand dollars with
country newspaper contributes I,
thousand dollars to the, cause o
good investment.
And you can all do that ami
many times thousand and on
hundred thousand, knowing tina
you will contribute to good govern
ment aud to your own prosperit.
at the same time.
EFFECTIVE MISSIONARY
WORK.
Mr. Cherry, who sits beside m
~ do not think he will object
my quoting him-told me q fe,
moments ago that some time sine
he had read an editorial written b
me on the value of country news
paper and that he is now as a cor
sequence advertising regularly j
1 600 country publications. He tell
me also that these publication
\ give him wonderfully good results
/ and hope that he will find it pos
T sible to make the 600 countr
4 papers. 5000 before he gets hi
+ first gray hair.
Ii What Mr.. Cherry does with hi
/ big enterprise you can do. all Z
/ you in a 100 different ways.
Build up your business with th
T aid of the country publisher. 70
/ will find him the best salesman
the United States.
And build up tire power and Ii
+ prosperity Of the country pubIishe
with your business. and you vii
be building IN the LJnifad Sfaff