The weekly times-record. (Valley City, N.D.) 1912-1922, 1914-07-16

| ity nothing and puts the good fellow
ship up to neighbor in a way that it
soaks in.
The newspaper man and the boot
logger send away less money for raw
material or merchandise than any
other men in town. One sells labor;
the other sells rainwater and grief We
will forget the bootlegger and consid-
er his erstwhile friend, the newspaper
man. Practically all of the money
spent with a newspaper remains at
home. 1t is spent for labor. OF
course we newspaper men know-but
few of the laymen realize it-that la
Dor represents the major portion of
the cost of every job, and merchan-
disc purchased in the larger cities, the
smallest portion of it. Consequently,
when the merchant spends dollar
with the newspaper man, practically
eighty percent of it remains in town;
while on the other hand only twenty
per cent of the dollar that the printer
spends with the merchant is kept in
the community. Doesn't that look as
though the printer, in proportion to
his investment, is beneftting his
town just a little more than the rest?
Any community opens its doors wide
to any new merchandising establish
ment, to any new manufacturing en-
terprise, but oft times they shy at the
newspaper. One receives a bonus to
get in and sometimes the other receiv-
es a bonus to stay out. But when the
matter is given due consideration,
it takes no finoncier to detect the
great benefit of the payroll Of any
prosperous newspaper to the COM
munity.
Sears-Roebuck and the other cata-
log houses don't use the prosperous
newspaper, for they can't. 1t is loyal
to it's home institutions. The catalog
houses "get by" once in while with
the unsuspecting editor, and get him
to handle their dope under a key mum
Der, a pattern proposition or some
thing of the sort, but the editors who
fall for this are mighty few. The
prosperous newspaper is always boost
ing for the patronage of home insti-
tutions and the catalog houses know
it. They don't expect any business
from the newspaper man and are
consequently never disappointed when
they don't get it, This general advo-
cacy Of home patronage is one of the
greatest services that the live news
papers are giving their communities.
The newspaper office is called upon
daily for more advice than you would
expect to get in law Office, and for
more information than you would ex-
pect from an information bureau. Ad-
vice on business matters, advice on
municipal affairs, advise on baseball,
advise on everything. Information
about the Civil war, about elections
here and in other states, about roads
about schools, information about ev-
erything. If the editor has it, it's free.
If he hasn't it, he usually sends out
for it. The community by the very
use of this advise and information,
acknowledges the benefit.
When we stop to consider all these
things, prosperous newspaper,
newspaper, with influence, is a mighty
big asset to any community. Every
one has sort of intuition to this ef'
feet, but some don't stop to think it
over Talk this up to your home
merchant and he will be glad that he
has patronized you in the past, will
keep right on doing it for the indirect
benefit he derives and he will not
begrudge the money that goes into
your bank account through his pat
ronage. If he is not patronizing your
advertising columns, tell him to come
on in, and show him what it is worth
to him to have a prosperous news
paper in town, and his advertisme Mt
in live newspaper. '>>&sf
REC0l (ITI0NS