New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1914-10-31

You remember the picture OF the
portly gentleman who was looking far and
wide for the dog comfortably seated at
his feet
And we all know the man who sees the
greenest grass in the farthest field.
These two are own brothers to the
manufacturer who is now being impor-
tuned to reach out for the new trade out
lets in South America. Again it is the
far-of country that is most allurlng,
while the truth is that THE GOLDEN
CHANCES FOR EXPANSION AXE
RIGHT HERE IN THE HOME
COUNTRY.
The prescriptions that involve going
South for our business health indicate that
we have exhausted our home markets and
that the only worlds left to conquer are in
the vicinity of the equator. Don be mis-
led: the equator is not the only imaginary
thing in South America.
Mind you, this exporting thing is excel
lent-for those who specialize in it or tor
those who, like Colgate and Kodak, have
gone diligently after trade in the United
States, who already have distribution in
towns and cities in country communities
and villages everywhere.
But is there really any reason for YOU
to look in these far-of countries tor your
business?
Let US see:
, lust how thoroughly do you sell in the
United States? Reach ALL the important
cities and towns? Good; you re tortu-
nate Not many manufacturers can say
that.
Now, how about that other greater
part Of our. population-the RlCtiEK
RURAL MILLIONS?
Do you realize that in our country
communities alone there are more people
than there are in all South America put
Notwithstanding city folks, country
folks. revolutionists, men, women and
children?
That's the first point Then think
over this:
Do you know that last year our farm
ers realized over EIGHT BILLION DOL
LARS on their products9
Do you realize that the total yearly
imports of South America, from all coun-
tries everywhere, amount to just about
ONE NINTH of what our farmers produce
yearly?
Let that second fact sink in. 1t means
that our own farmers, in exchange for
what they grow, imported nine times as
much as went through all the custom
houses in South America
Then here is third fact: Comparing
our farmer with the South American, we
have Tim Hustler as against Pedro Tum
/ bledown
Tim has bank account, which relia
bic old Compound Interest he ps to fatten
year by year. He owns home with fer
/ tile acres. He has well-dressed, wel-fed,
comfort-loving family. He needs the
same things as sgd Cityman-and, on the
average, has even more money to buy
them.
Now, Pedro Tumbledown' income is
much smaller and he doesn't much care
whether he betters it. His favorite word IS
'manana" His children are briefly clothed
His wives don't follow Vogue His home,
in numerous instances, is made of adobe" In
large proportions he is fairly likable but ex
tremely shiftess ne err do well who has learned
to do without things right down to the ire
! ducible minimum.
You wouldn't choose Pedro as a factory
| hand why take him a customer?
Besides, it is easy and uncostly to sell 20
/ Tim-so easy, in fact that many manufacturers
think it is not worth while now pushing fer lis
trade On the other hand. it is almost uncx-
plainably difficult and expensive to sell to
Pedro.
Tim is readable and selable and servable