South Bend news-times. (South Bend, Ind.) 1913-1938, 1914-07-17
BORONER FAV0RS
WHOLESALE MART
Explains Advantages to Pro-
Queer, Consumer and Mid
dIeman-PIeadS For Sup
port of All Concerned.

UUI VI HI OOltOCl llNN'
John 6. Bordner. county agent and
an ardent supporter Of the wholesale
market plan for South Bend. has
written an article for The News-Times
in which he explains his views on the
market situation Mr.. BOrdner be-
Ieves that a wholesale market would
be advantageous for the producer. the
consumer and the middleman. the
grocer According 10 his story the
market as I'm other cities where both
a wholesale and retail market have
been stablished. should be entirely
separate from the retail market and
would sell their produce only in large
quantities
Following is Mr.. Bordner's expia-
nation;
At Least Cost.
ITO produce the best product Al the
least cost Is the producers business.
To place this product into the kitch-
en- of the consumer is the distrIbu-
tors business. and the preparation
of this product for the table and its
full utilization is the business OF the
consumer If every consumer were
also his own producer. there would
he no middle party but in organized
society with its division OF labor. the
distributors function, is demanded by
Us in America, and therefore must be
considered.
Naturally every producer is anx-
iOus 10 get "A reasonable reward for
his efforts, the distributor likewise
is ambitious. and the consumer d.
sires the most obtainable for his dol
lar. An equitable adjustment there
fore. is. OF course difficult. since IL
Is human nature to measure and judge
all things largely from the personal
standpoint, without giving due con-
sideration to the other fellows inter-
ests. Hence has come the demand for
a public market With us this mar
ket has been wholly retail. and is fill
ing a need in our midst. else il would
not exist However. he who is blind
10 its limitations. again must as the
blind man Of old have judged the
elephant by limited knowledge
I'VE are a city OF sufficient size to
use we'll a public retail market with
large benefit to producer. distributor
and consumer. In no sense, however.
will il i'm a large measure ever take
the place Of the distributor because
the consumer and producer demand
this service. The logical sequence is
that il can only in "A very small way
assist the consumer in getting more
food for his dollar but TO this end,
il should be encouraged.
WHY lIel stay away.
what do ] mean by the statement
that consumer and producer demand
"A distributor. Simply this: The vast
majority OF consumers refuse TO come
10 the market, and always will but
prefer 10 either buy at their own doors
or order from their grocers. on the
other hand a very large percentage
of producers refuse TO go on the pub
lie retail market because they are un-
HI to ~ 81
produce. which trey produce at re-
tail. Further their business is 10 pro-
duce and so they of necessity must
sell. at wholesale and this must large
~ be TO distributors, who in turn
sell to consumers
These producers demand a whole
sale public market. on which they
can drive and sell at wholesale to
anyone who has the dollar In other
words. they realize that by having a
common market place peddling all ov-
er the business district Of the city
will be eliminated and they can give
their entire time 10 production and
naturally will be able 20 produce at a
lower figure.
The distributors who will of ne
cessity he the large buyers on this
public wholesale market will be able
10 purchase early and be ready for
early deliveries.
This market can in no way injure
the present retail market. since il is
a separate institution and in no way
interfere with those who care 10 sell
and buy on the retail market. With
the majority OF the larger producers
in favor OF wholesale market of
which I have absolute assurance by
having received written statements
from them and with the city. willing
10 provide place for the same, there
Is no reason why the same should
not be ests bished.
Pleads for support
=" Efficiency in business is the slO-
gan of our present day world Fur
Their the common COnCensus OF Opin-
ion is that reducing the large waste
of time and labor means efficiency.
The high cost OF living has been large
~ laid at the producers door. That
small yield, lack OF cooperation in
production and the use OF modern
scientific methods comes i'm for its
share of the cause is not denied by
any progressive farmer. on the 9th
or hand. however. when he received
only 3S, 40 or 90 per cent OF the CON
sumer's dollar distributor and con-
sLmer must also realize that the cause
iE large measure must be either in
the high cost OF distribution and the
extravaganza evident in the average
home kitchen. The St Joseph county
farm bureau. the Market Gardeners
and Fruit Growers association, the
numerous country social centers of
our county. and the large body Of
progressive farmers throughout the
county all are working together 10
indicate themselves Of the accusation
brought by the high cost of living
reformers. They VI turn seek the CO.
operation OF both distributor and con-
sumner in this business of furnishing
20 the people OF South Bend good.
wholesome vegetables and fruits
promptly and at as low cost as pos
sIble.
''To this end the wholesale public
market should therefore receive en-
tnusiastic approval from producer,
distributor and consumer"