The Canon City record with which is consolidated the Canon City cannon., 1914-03-05
ADVERTISING THE APPLE
Paper Read by Ashenhurst Fremoas County Institute


breakfast food promoters do. They
will buy your grain at the market
price. around 81 bushol. and after
steaming and rolling it and baking 1t
they Will put it up in a nice carton
and sell it back to you at the rata of
$50 or s25 per bushel. How does II
come that you huv the expensive
stuff? II was their advertising that
got you. BY advertising and keeping
everlasGngly at IL they created n mar
ket where there was no semblance OF
one.
Most people know something about
the apple. but they do not know it all.
They know 1t is good to eat and they
enjoy eating ii. They know it is good
10 cook. in number OF ways, out of
which they get more or less satisfac-
ton. But few OF them think of the ap-
pie beyond this. II the apple growers
desire to extend their market they
must put before the people. and keep
everlastingly at 1t. the real merits
OF their product and the innumerable
advantages they will secure by the
use of it, Let us note few.
I. The apple has positive social
influence. 1t does not grow. by itself,
but is surrounded by hosts OF COM
rades in the orchard. and it has the
power OF drawing human beings to-
gether in fellowship. During the long
winter evenings. around the fireplaces
in the home. it is big element in
family unity and good cheer.
2. The apple is culinary neccs-
sity. Ordinarily the apple is employed
in but few ways In our domestic
economy. We make the apple sauce.
dumplings and pie. some apple but
ter, jelly, cider and use in salads and
perhaps few other ways. But even
the apple grower can learn something
about the diversity OF its uses. a
Baltimore genius. Mr. U. Grant Bor
der, chairman OF the advertisins
committee of the International Apple
Shippers association. has issued a
booklet revealing 1877 different ways
In which apples may be used.
3. The apple is essential to health.
one slogan being widely heralded is.
Eat an apple day and keep the doe
tor away" The apple is really one ol
the most wholesome of fruits and has
healthsgiving and medicinal virtues
OF the greatest value. 1t starts all the
secretions into vigorous action and
foods the system with a new tide Of
life.
II is plainly indicated that we are
growing a fruit that is worth while.
In fact. II is the King of Fruits. and
we are not only beneating ourselves.
hut comforting blessing upon all hu-
.-.-s... -. 80. ..a.....- g.. ..-sa
the market and the use of this fruit.
which has so many virtues. To sc-
complish this aim successfully there
must be active and earnest cooper
alton. We are glad to be able to say
that the work has been commenced
already and the plan that has been
adopted will make 1t easy for every
apple grower to do his little part and
bring about results OF inestimabie
value.
The International Apple Shippers
association has taken the matter up
by appointing a nadvertising commit
tee. with Mr.. U. Grant Border of Bal
iimore as chairman. This committee
began its work with three objects In
view:
!. To show retailers the wisdo,
of making many sales at moderate
profits as against few sales at exor-
| bitant Droflts.