The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1914-10-01
Articles Of Agreement Among the
Members Planned to Protect
Them From unneees-
sary Loss.
ADVERTISING SCHEMES +
Other Than Legitimate Newspaper
Advertising Must be Endorsed
by the Secret
Committee.

The committee of the Keokuk Re-
tailers' league on advertising has
drawn up the articles of agreement
proposed to eliminate useless adver-
tising and to protect the members
against the unnecessary financial
waste in contributing to advertising
schemes that bring no returns. These
articles are to be submitted to the
members of the league at the next
meeting, soon to be called, and If ap-
proved, will be signed by each mem
Der.
A copy Of the agreement follows:
AGREEMENT AMONG THE MEM
BEERS OF "THE KEOKUK RE-
TAILERs' LEAGUE
We, the members OF the Keokuk Re-
tailers' league, hereby agree and
covenant together for the purpose Of
protecting ourselves against unneces-
sary financial waste and loss to do the
following named things. to-wit:
/. To insist that all advertising
schemes, other than legitimate news
paper advertising and advertising IN
magazines and periodicals which are
regularly circulated in and for the
city of Keokuk, be first Endorsed by
secret committee to be appointed by
the president of this league, before we
purchase any space in such advertis-
ing scheme.
Endorsement by Committee.
2. To refuse to consider any ad-
vertising other than that hereinbefore
designated as legitimate advertising
unless the solicitor for such first pre-
sents the Endorsement, being signed
and sealed by the secretary of this
League.
8. That this league hereby classi-
fies as useless and wasteful advertis-
ing the following named forms:
Advertising on score cards, theatre
programs, theatre curtains. theatre
slides, street cars, church, social,
lodge and trade union directories and
every other kind OF organization pro-
gram, announcement, bill, hand book,
cook book, directory Except Keokuk
city directory. clock advertisements,
reports or bulletins, or any other kind
of publicity usually sold for occasion
al and incidental publication.
4. That solicitors for advertising.
such as that designated above be i'm
mediately referred to the secretary Of
this league, who shall submit the
same to the secret committee for ap-
proval.
S. That If any advertising scheme
is approved by the secret committee,
then the secretary shall give the So
licitor letter indicating such ap-
proval, stating definitely the period of
time during which the Endorsement
holds good, and the prices to be charg-
ed.
Indorse Newspaper Advertisements.
s. That unless the solicitor for adj
vertising schemes Of any kind, except
legitimate newspaper, magazine and
periodical advertising, presents let
ter of approval from the secret COM
mittee properly signed and sealed by
the secretary, that such solicitor shall
not receive hearing on the merits
of the scheme he advocates.
z. That in case there may be
doubt regarding the truth Of the rep
reservations made by the solicitor or
solicitors, such individuals shall be
referred to the secretary Of the league
for proper Endorsement or rejection.
8. That copies Of these rules and
regulations shall be printed on large
cards to be placed in prominent po-
sition in the place of business of the
league members for reference, but
that his right to protection under
these rules and regulations shall
cease If he shall fail to live up to the
provisions Of this agreement.
9. If the secret committee decides
that 1t is necessary, an assessment
shall be made to defray the expenses
of this system.
10. That the sale Of tickets for
home entertainments, suppers, ETC.,
shall not be purchased in our places
of business, and that any such tickets
that are desired must be purchased at
home or outside of business houses
Indorsing the above and foregoing
articles OF agreement and agreeing
to abide by the stipulations set forth
therein, we hereby set our hands this
day Of - 1914.