Arizona republican., 1914-06-30
Phoenix Delegates Return from Toronto Worlds Ad Clubs Convention, Where Experts from All the World' Gathered
OBJECTIONABLE ADS
 MUST BE STRICKEN
Great Newspapers and Ad Concerns Line Up Strong ly Against Misleading Statements - Republican in the Vanguard

Chas. A. Stauffer. business man. ager of the Arizona Republican. re- turned yesterday morning from Tor onto, Canada, where he. A. G. Dull mage, of the Gazette, and R. NJ Murray of the McDougal- Cassou Company attended the great conven- ton of the Associated Advertising Clubs of America, as delegates from the Phoenix Ad club, one of the new ly organized clubs of the west, that has affiliated with the National Ad clubs
 At the convention the name of the association was changed to the As sociated Advertising Clubs of the World. There were present delegates from England, China, the Philippines. India and Hawaii, over five thousand men present from all parts of the world The convention was a great success. The people of Toronto were highly praised by the thousands of visitors for the exceptionally gener- ,ous treatment accorded the delegates The convention lasted four days ex- elusive of the services for the Anglo American centennial for 'one hum ,dred years of peace" held Sunday in the churches of Toronto.
 The Ad club organization is respon- sihle for business ethics being applied so generally in all departments of advertising today. England keeps peace with America in the deve lop- ment of ethics in advertising. and lamong the many valuable papers read were some by the English dele gates, showing what was being done 1 in England in the way of the elimina- ton of all misleading and objection able advertising
 It is said that the program of this ibig convention was one of the best masterpieces of organization that any national convention has ever attained. | It was the work of the program com mittee, the chairman of which was John K. Allen, manager of the Chris 1 tian Science Monitor of Boston,
 1 Two principle lines of ideas were developed in the convention First: I cleaning up advertising from every possible angle. Second: cooperative service The gigantic meeting was divided into departments. each de- partment holding it's sessions in the various buildings of the great Toronto Provincial Fair Grounds The de- lpartments were under the heads of l"General Advertising Agents "Agri- cultural Publications" House Or lgans," Business Papers" ''Newspa- = ipeTs," out door Advertisers" ''Dipect Advertising,' Photo Engravers, 5 Printing" Directories" Religious Publications" Retailers. General Advertisers, Specially Advertising land Magazines
 On Tuesday of convention week each of these departments adopted Advertising Standards in Practice ' The standards of practice for news papers was quoted and made the subject of editorial comment in Sun idays Republican. Throughout these standards of practice there is an in- Isistent demand for the elimination at lall times from every form of mislead-
 ing statements in publicity disagree
  this connection, it is noted that the Arizona Republican was one of the first of the larger newspapers of the
 west to take a definite stand on the
 complete elimination of all indecent
 newspaper advertising, and it was
 plainly evident to everyone that at
 tended this big convention that news
 papers in general everywhere are ra- tpidly realizing the necessity of giving
 the same attention to Truth" in tho Iadvertising they carry as they at
 tempt to give in their news columns
 This trend of the times is well illus
 trated by one of the paragraphs iron the standard of practice adopted lat the convention by the Retail Ad vertsing Department, the class of ad
 vertisements that most Republican
 readers are interested in. The para
 graph referred to, is as follows:
 ITO urge on newspapers that thu same care should be shown in admit ting advertising to their columns tha lwould be shown in admitting new
 matter to their columns or in ex , tpressing editorial opinion there: tha , lthe newspaper should feel itself a , irresponsible for the verity and pro , priety of advertising and news in it , columns as for its editorials -alWay , lgiving assurance that he will wei , come just criticism of his own adver Using
 It was readily shown everywher , that advertising to be effective mus \ be truthful in order that it will stan n ithe test of use by the readers. Ad , vertising that is not believed by tn
 reader is of little value It is of tn 9 (Continued on Page Six)