The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1914-11-07
FrsE ADVICE TO FARMERS
(e.ontin led from First Pagel


20 start every night from our town
carrying osir produce, and vet got Il.
and they suilt us one hundred cars
for which we did not even ask
ell you the Individual farmer IS
hopeless a Id the department OF mar
kets eanntt deal With the individual
farnel.. bit If You will get together
We rain lhtslp YOU considerable. The
great diff Guilty is there is no stand
ard. To Illustrate There were four
brothers i j the apple business IN Bos-
ton, and hey sent out some beauti-9
full APPLES Of a certain variety to
some of their customers, but they
didn't seam to take we'll One oil
therl went to see the customers anil
asked them why they had not carelI.
for those beautiful apples, and b 3
was infor med that they were not
able to g BIT enough of that kind tp
supply the demand, and were con
pellet to handle I'D established bran 4
OF which they could get a constart
supply. In other words there mus
be an established brand with rert
utation and a constant supply.
The trouble iii that you farmers
are making this proposition an obi.
cupiltion and IN the west and north
the.y are making it a business lt
this organization is effected you viii
knew what the market requires anil
be able to produce that. ut will be
like a drummer saw selling stray
hats the latter part OF the summer. l
asked him what in the world he was
taking orders for straw hats Din the
fall for, and he Informed me that he
had line Of new styles out. seeing
Just which ones would take the best,
and would then go back to THE fac
tory and have the hats manufacture
ed to fill these orders for the com
ing season. SO with you farmers,
when you become properly organiz-
ed, you will send some one out to
find out what the market wants and
then proceed to raise it You will
also have stuff graded into unifor-
nifty, and instead OF shipping by ax-
press, will ship in refrigerator cars
There are not many over produc-
tions in any one line. There are not
too many apples, peaches or oranges
until everyone has all they need
In my travels / had the pleasure
of dropping into the Office OF Howard
Powell, who controls the California
Fruit Growers Exchange i asked
him for some facts, and he turned to
what he called his Ticker System,
by which he said he was enabled to
keep exact track of the shipments
and could tell just where all cars
were going, where they were needed
etc. Howard Powell is a $500 a
year man, and is we'll informed on
everything referring to his line 81
business.
The fact is that to properly marked
your stuff you will have to have some
inside information. Like the little
boy who had eaten too many green
apples and complained to his mother
who was Christian Scientist, that his
stomach hurt. His mother insisted
that he was mistaken, but the 1ittle
fellow insisted that it really did
hurt, saying, Mama, have inside
Information that it hurts. So WITH
you farmers, if you expect to proper.
E,ly market your stuff you will have tc
have inside information.
If you want to make this land at
tractive you must do so by showing
that people get money for what they
raise. If you can't get money for
what you raise there Is no use tc
raise it, and there is no use leavins
off raising one thing and raising
something else, unless you can mar
ket that
The trouble is that you farmers
have been letting the railroads am
commission men skin you. That re
minds me of an instance will tax,
time to relate.
On the farm u had a young fellow
working for me by the name o
Rastmus, and he was just learning t,
talk English and had great deal .
trouble with some of his words.
AT the same time we had servan
girl who was really a very beautfu
girl with a splendid complexion an,
good form. Rastmus became yer,
much interested in Mary and every
thing went very we'll for a time unit
Rastmus got his English mixed. On
day he came to me very much trou
bled and said he had got wrong wit
Mary. I inquired what he had don
and he explained that he had toll,
Mary that she had very pretty hide
IL explained to him that he had in
deed made very great blunder an