The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-02-22
LORD & TAYLOR'S
new HOME Is READY
Model Building. Fifth Avenue,
38th TO 39th street, Marks
Firms Growth.
HOUSE FOUNDED IN 1926
Successive Steps Taken in
March Up Town as City
Expanded.


-, 49,, ...t,.- -.
'F wv p''s n'e'c"ants' cs-
tsolisned the business OF Lord Taylor
~ 81 Cathsrine street IN March. is2s
Business history tells us that IL WAS
=. c,e,, T., .,oss d,vs ard ,ho ,,.,t.,
-, ..,. e, u.,n.
do' ~" "'''a" anu "oiu
streets from ROOSEVELT James, Pearl and
all the other residence sections of the
well TO do gszed with wonder ,t tho
.,,a-u,ise ~ Tho two me, wh, ,,, 90.
-, -, -, ,.'',,. NV "'o
cu'eu rI"" 'a'"S' '''"'"h anu Hcr'no
sha~ls barsee dresses and all the other
Injuries Of the Continent by fast sailing
snips which had cut tho Transatlantic
,,.ord IN ~ Iou ~. x,x w..l.
-.
VI was great ne" store ana the street
vas crowded with sieighs while slaves
Of the shoppers went forth loaded with
bundles. II was of as good wood a.
carpenters could build. There were fine
great show windows. some OF them three
feet across There were spacious aisles
and biz stoves to keep every one warm.
Tie men clerks were specially adept In
wrapping purcha SEES. making change and
describing their wares. New York prided
itself little that II was approaching
Paris and London.
CITY SURPRISED ana Dest1hted.
r,-1 s. Tavior ,,e, d. neu ,,src.,,i,.
.,,aL;, .hment in tsifth avenue Thirty.
eixhth and Th,rty-rinth streets next
rn.s,,,, ,nrroxira,c'v 81 Ia. ~
s,rh,y-e,cht wears from tho day they
sn-prls.d and delighted Nsw Worker.
,,,b tbsir e,poriiin, In ,,,th,rine s,raat
Tnose .ighty-eight Years have b,en fairly
,-,it.,i f,r tn world In .In,., ovarv.
thing MANY things hay, happened or
acquired or have been devised orr in
,.p,sd IKE ra,lro,d. ,al.yr.nh. ,e,e
nhonss c,ec,ric ji9h,. nh,mo~ranhs
,ynsuri,crs ,i,,omohile. modern nrin,.
M, nr,ssss and ,vn.sa.tiny ,nachin.s
y'Teisss ,clexra,hv airshins .uhmarin.s
and ale, ths modern COMMERCIAL estah
Il.hment known as the high class DEPART
msnt store
Mich civ bistorv has h.sp .n,~ined
n, ,h. his,o,v Of the e.,S,h,ishment Of
I'D & Tsvior narticu,arIv m~rcantile
h,s,ory for ius, as m. store Of IseS
NO.. IN. i,tes, axnonent nj ina, class az
,r,do al 10 tho neu, building in Ftsth
avenue II hasn't been one jump from
IN. one Mace TO the other There has
no., n, evolution bscau.s Catharjne
s,r.o, a,vs Wv 70 Grand street, After
= lin. Grand s,reet save wav To Rroad
49,, and Grand street with the buildings
changing from frame to brick. Broad
xav and Grand In turn gave way TO
Hrnsdwav and Twentieth street in 1879.
and So after wears the new building was
.er,red and fashion is followed further
un Town
II The first Samuel Lord or the first
George Washington TAYLOR could come
oa.S ho one wou'u DC so,e W eopI
cons Of then and now would excite
The first store would be lost In one cor
ncr Of the splendid ten story block front
avenue. All their clerks would be lost In
a single department; all their stock would
be hidden In one row OF counters. II
would need a searchlight to find the whale
oil lamps they used for lighting: work
men yesterday were using stoves larger
than any they had to heat corner OF a
sub.bas.ment One girl with a typewriter
doe. more work I'm one day now than a
dozen clerks could do In that. day one
automobile can deliver In q week more
than all the stock the pioneers carried
On. elevator handles more passengers In
an hour than there were patrons OF the
store during "A week.
The mere assembling OF one-half the
stores daily customers now in those days
would have caused the ancient Sheriff to
call for the militia and a copy Of the riot
act The hanks OF those days would have
nut on many extra guards and would have
warned the watch most solemnly II they
had been compelled TO accept as de-
rost one DAYS income OF such an estab-
llshment No financial interest of those
DAYS would have dreamed of promoting
,uch an enterprise. where millions are Law
ished AZ thousands were then.
Thoroughly Up 70 DATE
,ora e. r.v,or hiding the very newest
.r.h,ishm.nt can make every claim of
having the vary latest adiuncts to a mod
,rr mercantile establishment. The innova-
tons are limitless and they begin in the
bo,lsr rooms. four stories below the ade-
walk
First a. 70 the building itself. 1t 10 ten
stories hiGh above ground and four be-
low, counting the basement. mes1anine
basement. engine room and boiler room.
The architecture IL Italian Renaissance. the
exterior being constructed Of fooled Stony
Creek granite with limestone to the top
srsv br,ch laid out In pattern work with
limestone and terra Gotta ornaments Inc
main cornice 10 copper -
The public vestpuie on rh.n eSenu .'.,
t1irty-eighth ana Thirty-n'n,n sue .ssu az.
Tho entrance ieadhs .ron us pu"
'omooile entrance on !,r.S - and
are hnisheo IN ~, a',i,.d csi,in1s n,
nIaVeruhe s ',' M. ,n,a-Ior !. entireI,
'uas'ov,ho u's. ~, eoor be,ng a sec.
h.