The Birmingham age-herald., 1914-09-18
Loyeman. Josenh & Loeb
nobody has said that

LOveman, Joseph & LOep
 Somebody has said that
 "A woman to be we'll dressed today. must know. what real elegance Is. oth- erwise she cannot claim the title.''
 Certainly
 Ii Birmingham 1t Is not difficult for the most fastidious woman to discovar the technique of dress in all of its most elegant and beautiful Variations, if she Is to judge by the magnificent display of dress goods. millinery, suits, skirts, bloGses,. and all the accompanying ac- oessories which are sartorially correct, as shown yesterday at the handsome Loyeman, Joseph and Loeb fall and winter opening, in their mammoth shop which stands for all that Is genuine, exclusive. up-to-date. and reliable to their immense clientele throughout the south.
 All of Birmingham-men. women and ch.ldren-point to Loveman, Joseph X Loeb as one of the show places one of the real beauty spots In this great city, and growing as 1t has from q small foundation to one of the most perfectly equipped and splendidly man aged department stores in the united States today, 1t stands as a marvellous testimonial to the thrift. the talent and the business acumen and fine jueg- ment of the men who have accom- plished it's success.
 Hundreds and hundreds of fashion |able women visited the Loveman, Jo- seph X Loeb opening yesterday, ana from the main entrance where every thing from the handsomest jewelry laces, neckwear, shoes, gloves, hosiery, ribbons and notions were to be had, to the elegant millinery parlors and the handsome show rooms of the ready to- wear" garments, furs and dress goods, the stock was replete with the latest novelties, the most bewitcnins styles and the most stunning effects. Gorgeous in every detail. artistic in every line. the popular house of Love man. Joseph & Loeb may feel proud of their achievement yesterday. and the women of Birmingham are certainly to be highly congratu- lated upon having at their command a stock of goods that neither in New York or Paris Is surpassed In any way. shape or form.
 Especially beautiful were the fur and lace departments the latter having been very much enlarged and aug mented by the most wonderful collec- ton of rare laces, beaded effects and spangled trimmings.
 In the millinery parlors 1t was like a fashionable afternoon reception. Everybody you knew was there, ev- evrybody was in good humor and ev. cry body was profuse in their praise Of the lovely things on exhibition. Among the most attractive models dis played was a "Gainsborough' sailor of black Lyons velvet, turned decidedly al the side. The single decoration of this lovely hat was a magnificent black para disc, gorgeous in beauty and quality.
 A taupe hat on the long sailor lines was very attractive, fashioned of taupe colored brocaded velour. At the side was caught superb ornament similar in style to paradise. yet very different and very beautiful.
 A small black velvet turban which fitted the head snugly and which is called the Tulip hat, was trimmed with four huge velvet tulips in the coral shades, each holding a dainty spray of black paradise feathers.
 A Joseph" hat that was very much admired was the new boat shape, in black velvet with two wonderful uncurled ostrich feathers of taupe shading into pale gray and white caugh twith large gun, metal steel ornament in the front.
 In the "ready-to-wear' department q magnificent evening gown of pale yellow was shown. built of gold lace over yellow chiffon, combined with "nigger brown chiffon velvet, The tunic of gold lace was edged with Fitch and bit of this
  which was finished with the brown velvet, gold lace and Frenchy cluster of yellow, pink and gold roses.
 A wrap that attracted the attention of every one was a superb creation of dull blue chiffon velvet with clusters of flowers in lavendar, green and gold woven throughout. It was finished with broad collar and cuffs and band of martin at the lower edge and the exquisite gar ment was lined with a pastel shade of old rose.
 A dinner gown of taupe maline over taupe net had the skirt built of four tiers of the taupe maline each hand embroid- cred in taupe beads and edged with -aupe velvet. The corsage was of taupe velvet combined with ecru maine and taupe ma line and a gorgeously colored cluster of flowers was used as finish at the waist line.
 magnificent Hudson seal coat, 40 inches long and with a handsome ''Fitch'' collar was very much admired. while a necpiece and muff of the Hudson seal trimmed in "Fitch' was the last word in furs from Paris.