The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1914-10-15

my store without buying and prom
ising to come again.
After the first call, always ad.
dressed my customers by their names
and showed an interest In their of.
fairs. made II a point to telephone
and Inquire for customers that stay.
ed away longer than thought they
should, and at times I made person.
al calls always let them know
that II there was the slightest dis
satisfaction / wanted TO eliminate IL.
II began to look as though should
have to get larger quarters. l had
had many calls for shoes, children's
clothing, dry goods, corsets. ribbons
and notions, so that | put in each
Of these departments on small
sca'e. When l took stock on January
Q of the following year, found my,
self ahead OF the year before by 49,
515.O3. My capital was now s9,67l..
81. had done business of $25, 900
II Is human nature always to want
to do more. Now / began to plan
how to increase the next years bust.
ness to $4,000.
First of all saw my landlord, had
him break through into his house
next door and give me more space
My store was now 30x60, and my
rent was doubled, and as soon as
found things, improving, hired a
third clerk at $40. The first
clerk had taken was now getting
SIS. He was very useful and con
scientious young man and deter
mined to make 1t worth his while tC
stay with me. | talked things ovei
with him. He advised me to begir
to advertise in the local newspaper
took his advice and | am sure tina
we got lot of extra business thr,
that medium.
still kept on sending persona
letters broadcast. always got u
an assorted stock for special sale
in the dull season, so as to kee
, things going, and wrote to my Gus
toners telling them of the many az
, vantages of buying between season
: In my letters | offered to refun
r money or exchange merchandise
= there was any desire on their pal
A to want it. This was good bait an
!, when saw how well 1t took. mad
q 1t a standing rule Of the house to Q,
A change goods and refund money
Il Both of these privileges were ofte
Il abused, but l pretended to be all-u
n conscious of it, with the result tn;
= l was always ahead Of the game.
a illustrate this will quote one expel
ence:
a Mrs. Bailey, one Of our custol
A ers, came In to have pair of sho'
/. exchanged, Her little boy had woI
them at least three weeks. She d
:, not say so, but the shoes shove
N three weeks wear. We always stan
=, the date of the sale of shoes on 4
"A inner lining of the right shoe, al
=. the date on this particular shoe II
=, ing showed that Mrs. Bailey h
10 bought them almost month befol
~ She said that little Johnnie had han
". ly worn them at all, and had new
, had any comfort in them. In sho
% she wanted them. exchanged for
:, new pair. smiled as courteously
possible, told her that dear lit
n Johnnie would certainly have co
at fort If | knew anything about it a
:. exchange the old worn out shoes
!, brand new pair. My clerks To-
re ed at me aghast. But l did 1t. I
or next night-Mr. Bailey came In
"A, thank me for my courteous theatm'
N of his wife and before he left
store he had bought himself d y
nd ter outfit, overcoat. suit OF CLOTH
shoes and underwear. Besides u
., he bought two suits Of clothes FOR
a. two boys, and by the time he left
"a had spent i4s.25. Next week
,as other branch 81 the Baileys, fr
Brunswick the next village, came
ID. and spent sos. in my store. tt
or. had been visiting their cousins
me Winder and had heard the story
nv the shoes. So that just by lett
rs Mrs. Bailey impose on me and 81
noe a pair of new shoes for dear II
Johnnie | made life long friends,
mr.. many additional customers, imp
I'll. ed the reputation Of my business
,ok Through the Baileys of BrunsN
,.,. / began to see the possibility of
ad tracing buyers from the neignbel
a., village. knew from experie
np that the best way to reach them
fl, | through nv personal letter mediu