New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1914-01-18


laughing ~ himself.
@Hc had me mystifcd You'll see it al when he
comes 40 use spelling the fun for YOU. Just 500 back
and listen and when you don't understand keep mum
Drop in on Butts and tell the little crook that nave
pippn Of an advertising scheme Pile II on thick You
can't 90 too strong. Get him here: I'll do the rest.
HAPPENED to catch Arthur on dull day, and be-
fore was half through talking hc had his hat on
and was trotting along 10 the Algonquin Building
Hello. Wacrn he lied without Ticking an eycash.
THAT was "a funny coincidence was just about 70
send for you I'm not satisfied with my advertising
Made big mistake pas my you up last spring, and I'm
lust ripe for something clever. Opening nc" store
next month and need a ripsnortcr 70 start 'cr Of.
"Walter had been busy writing eyer since left. Nh
Butts he announced if this stunt doesn't make the
town talk for month I'll scratch my name of the door
I'll make that new shop Of yours famous overnight.
"I'm ready grinncd Butts. Let her mp
"Waltcr'e face was as solemn a mummys; but ]
caught the light in his eye and turned my back 20 keep
from laughing outright was about 20 remark he
opened NJ, that curiosity the strongest trait IN
human nature As Il rule, don't believe in freak adj
vcrti,ng; but there occasions on winch well
serves its purpose I'll waste further time IN ez-
panaton Let me read YOU this letter and II after you
hear il YOU don't say with me that every man who re-
ccvcs copy will break his neck to get 70 your shop
and find what It's all about, then ] know nothing Of
people or publicity.
dear HEART began Walters ctter-Father Is ILL., and
must go 10 him. have left your suitcase az Butts new
store 18th and Bancroft-sts Ask for Mr.. Butts be- VIII
give II 10 YOU tried 20 reach YOU the phone; but
YOU were out So you must be content with this goodby
Womanlikc couldn't help thinking Of you. even IN the
midst IF my worries. saw some beautiful silk snrs IN
his place and couldn't resist the temptation 70 price them
Only five dollars apiece laid three aside for you Be
sure 20 look at them And Dear, YOU have such horrible
taste in ncctes You'd look stunning in these wonderful
knit four-n-hand that have just out Are YOU angry
at me for daring make these suggestions OF course m
silly old goose think + It. Write 20 me regularly ana
always remember that am
Your own fooishly fond FIossIE.
LOW do YOU like it asked Walter.
IL Butts went over il two or three times, and then
caught the point Like il! he cackled. Sinclair, DO
YOU think for minute | could pull of Joke ike that
~'Why, sure. agreed Walter They'll all fall for II.
and when hey find out how cleyerly you've fooled them
every mothers son OF EN- will stop few minutes 70
laugh it over That will give YOU chance to get On
personal footing with hundreds Of new customers.
Then he explained how we'd work it. Get girl with
one Of those up-and-down, spt-ra society hands 20
write the original make a zinc plate OF It, and have her
address the envelop every name in the blue book ana
the club lists, but send them 70 the home addresses.
Arthur took it all in but declared he could not see
it-would not do for hinl-no indeed In fact, he got
huffv because we imagined he would a cheap stunt
like that and slammed out Of the office
"'You got him. said. 'n-o-t-\OT.
oh didn't I?'Walter exclaimed pityinsy. Inside