The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1914-07-18
Good Business is
Coming This Fall.

coming 1nlS + all.
Newspaperdom, trade journal de-
voted to the interests Of publishing
and advertising, sees good times COM
/ ing and In the very near future, too.
There Is every indication that the
business conditions Of the country
will be vastly improved with the
: coming of the fall months. This in
formation, newspaperdom has ascer-
} tanned, is not based on slight founda-
! ton bat upon substantial facts-from
/ adVices obtained from big business in
terests. Bankers, ffnanciers. manufac-
tursrs, whofesafins and retailing men,
farmers and government officials not
only believe that exceptionally pros
| porous times are At hand. bat all along
! ing willingness to put shoulders to
the wheel and push and boost for good
business. Government reports from the
farming districts show that because
of warm and wet days which charac-
terized the spring months, the farmers
! of the United States are going to
have the largest crops harvested in
many years. The success Of the early
wheat crops was the starting point of
the outlook for splendid business.
The summer crcps-east. west, north
and soIth-are promising an album
dance. Stock raisers throughout the
country have been particularly busy
! because of promised cheaper food sup
plies.
While tho business conditions OF the
have Frustrated many Industries,
there has been no real business panic.
Banks have kept their footing manu-
facturers have been able to hold on to
their plants even though thousands
upon thousands of men have been
temporarily discharged; the big
wholesaling and retailing interests
have been able to secure necessary
funds with which to tide over temper
ary endorsements; railroad stocks
have not been slaughtered on the ex-
changes, and banks have had ready
reserves with which to render finan-
ctal assistance to diversified inter-
ests. Business has slumped about as
far as it can drop. The country has
not been taken up as 1t was in former
-
thing indicates that the foundation for
future prosperity is solid, and in every
line Of industry things are going to
move evenly and solidly.
Some Of the railroads have already
begun re-employing men laid off:
large expenditures for repairs and
equipment are being planned. orders
are being placed for new passenger
and freight cars, locomotives, ETC.
Railroad officials are enthusiastic
over the outlook for restoration of
good business, and they are not only
backing up their beliefs. but encour-
aging others to do so, who are prepar-
ing to let loose millions Of dollars
which have been kept safe in vaults
for an unexpected emergency Rail-
road interests believe that the worst
has passed, and they substantiate this
belief by being among the first to give
impetus to promised prosperity. In
by railroad traffic depart
ments shows that the railroads will
be called upon to handle tremendous
crops; that manufacturers throughout
the country are ready to do business
on a scale when the psychological mo-
ment arrives: that the banks Of the
country have ample finances in re-
serve for loan purposes, etc.
The United States Steel Corpora ton
is said to be buster now that at any
time since its organization The. de-
partments devoted to structural steel
are working night and day, and this
furnishes ample proof that the con-
struction interests Of the country are
going to resume active operations in
the near future. What Is true Of the
structural steel departments Is like
wise true Of the branches making sup
plies for the railroads. The builders
OF steel cars are planning not only for
immediate but for large business.
The American Tobacco Company Of
ficials are very sanguine over business
prospects. and this company has
placed more large orders for raw ma
teriafs and finished products than
at any time within the last ten years.
An enormous advertising campaign
has already been perfected, and there
will be spent IN newspaper advertising
alone, within the next forty weeks, ST.
100000. Newspaperdom has ascer-
tanned that other large concerns ca
tering to the retail trade of the coun-
try have planned for extensive pub
,licity campaign and that millions of
dollars which have been withheld from
and magazines during the