El Paso herald. (El Paso, Tex.) 1901-1931, 1914-01-29

I SWeeuine Reductions in All A1ternO On
and Evening Gowns.
( Imported Models and Exclusive De-
signs from our own WOrkroOms.
/ Former Prices $500 to $225.OO
Sale Prices $500 to $4,000
Rollins & Company.
7 WAS an aIIuring advertisement.
The paper was filled with many
4 other "ads," proelaiming "unpre-
cedented values but Helen knew that
the RoIIins's reductions were genuine
This store had the reputation Of
! never incorporating their sales. The
| marked down ticket on any of ROlIins's
goods was always the original ticket
/ 1t was never a special ticket re
/ marked for the occasion
Helen always managed to have
. enough clothes left over to carry her
. through the early part of the winter,
; that she might wait to buy her gowns
I at the January clearance sales"
This year she expected greater re
auctions than ever before. for sew
/ eral times lately Warren had said,
/ Things are going to be mighty cheap
/ in the shops after New Years It's
/ been a pretty dull season and they'll
/ turn everything they can into money
So it was with keen anticipation of
Z getting some really wonderful bargains
/ that Helen entered the suit department
! at ROllins's.
Something in an afternoon gown"
to the saleswoman who approached
ANY special color. ma'am?"
Yes, something in dull blue-not
navy"
I'll show you what we have"
She brought out an armful of gowns
but they were either navy or a hard,
bright electric blue and almost ali
were of satin charmeuse.
A Charming Effect.
Last year, when Warren'S mother
gave her dress pattern OF pale blue
, satin meteor for an evening gown,
I Helen had it made up wrong side out
side had a soft, dull luster.
She often wondered why manufac-
-turers persisted in making shiny, satin
I finished. fabrics and why SO many
women persisted in wearing them when
they were so universally trying and un-
. becoming
This is a very pretty model" the
SaleSW oman held up another gown
mo, I don't care for satin, haven't
you anything in crepe de chine?"
Must it be blue2'
I'D rather have blue unless it's
taupe or a very dull gray green
This time the saleswoman returned
with gowns Of various shades.
Let me see this one" as Helen in
Stantly glimpsed the one blue gown.
Yes, that's more like it."
That's an imnorted model. madam.
It's been marked down from SIS,
glancing at the ticket ito $3.50"
Helen, for the gown was of chiffon
combined with a soft brOcaded silk of
the same shade OF dull blue
1t was, however, more than Helen
wanted to pay, for she had hoped to
get something for about $40.
This blue is the only one I'm at all
interested in, and it's more than 1 wish
to nay"
"Oh, but it's a wonderful bargainl
Wouldn't you like to try it on2"
Seeing Helen hesitate. she promptly
LED the way to fitting room
IT'S going to be MUCH too bigr'
murmured Helen when moment later
the gown was thrown over her head.
Helen Eeakens-
I'VE can easily alter that" cheer
fully This color just suits you"
how much would the alterations
about S.. The litter can tell you
exactly"
That would make it $780, unused
Helen. No that's more than 1 ought
to pay. And it's so much too large.
n gown never looks right that has to
De altered, so much. Pm afraid" with
q sigh. as she began to take OF the
dress, III have to let it go"
Just moment There's a little
model almost that shade I'd like YOU
to see-if it's not sold It's bit soiled
from being in the window, but its
been cut to about one third"
In a few minutes the woman returned
with triumphant:
=, Here it is, madam; I was afraid it
had been sold"
"Oh. that's so severe" murmured
Helen disappOintedly. for the gowns
pIalnness was unrelieved except for a I
pale yellow satin collar and vest.
But the lines are perfect! It's
French model, tOO-heres the LABEL /
And look at the price, S29 reduced :
from $75l It's only the collar that's {
soiled. You could easily tx that with :
a. DIT or lace. Haven't you some lace /
OF your own that YOU could use2'
When Helen tried the gown on she [
was surprised to find how well it !
lOoked. The lines WERE gOOdt The
draped skirt was graceful, and its very
plalnneSs wave it an air of distinction. /
An imported gown for S29-it was most /
'You'n make a mistake if you don't /
take that with genuine enthusiasm /
And you'd better have us alter Il for /
you. III get Miss walker. one Of our I
best filters. She'll know just what it'll I
need"
"An right. I'll take it. have some /
lace that I'll let her fix in the neck I
and vest, for I particularly dislike /
Satln next to my face"
The filter was sent for. and with (
rapid skill she pinned up the gown /
and marked it for alteration.
You want this a round length?
Helen nodded and mounted the car j
peted platform while the skirt was 1
turned up and marked.
The Details.
Il wish you would put in wide IN /
size waist belt" requested Helen
'Oh, yes We always do that. It {
gives a firmer waist line. Now about 4
this collar, do you want it that high2' 1
"'Oh. nO-nO, 1 hate that satin collar, /
Just rip it off Make it round neck. /
and III bring you some lace, some /
real lace, to fill in there"
y eS, bring your lace for the next !
fitting, quick to catch the idea. !