The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1914-05-19
OUR 1914 Piano Club Has Struck a
Stride in 2 Weeks That No Former
Club Has Attained In a Month
This Club" idea is just a short.
er word for cooperation.

SOiilDlle tlcTr Duylng power. ne
faggotS could be broken one by
one. but when bound together
their united strength was so great
they could not be broken. When
such body as the membership of
this Club constitutes, combines
their buying power it can accom-
plish great saving for each indi-
vidual member.
We originated the Club idea.
We made it successful. We were
not entirely unselfSh in doing it.
We expected to develop business
by it. That il would grow into the
really gigantic enterprise il has be-
come We did not at first dream.
Now we make great prepare
tons for it. The success of each
Club assures us we can safely Law
big plans. The more confidence
we have the more liberal we can be
in favorS to the Club members.
When we planned for a Club of
100 members we had to charge a
hundredth part of all expense and
profit allowance TO each piano.
When We now plan for a Club of
500 we might charge five hun
dredth part to each piano, but we
can do even better than that. Our
selling expense is not proportion
ately nearly as great on 500 as on
100.
That's the way we figure out the
price concessions and the addition
al features of value to Club MEM
bers-guarantee-life and flood
insurance" free player rolls and
free library privileges. etc. And it
is, best of all perhaps to many,
the reason we can sell Pianos and
Players of such value on such easy
terms.
The circus comes to town.
Every year the tent gets bigger,
apparently. Once there was only
one ring. Then came the String
circus. Five-ring circuseS are COM
non now with a race track around
i..e five rings.
Along with the size of the tent
grows the seating capacity. It's
the big seating capacity and the as
surance that the seats will be filled
that fills the five rings with per-
formers and the race track with
charioteerS and clowns. Every
nan. woman and child who goes
10 the circus gets so much for his
money in a modern circus that he
develops flexible neck trying TO
see it all. Each one helps the other
10 get about ten times as much
show for his quarter and half dol
lar as we old fellows used TO get
when we attended the one-ringers.
Homely Illustrations we admit IT,
But you know we are not in business 70
lose money. You are more likely 20
have confidence in us IL we remind YOU
somehow OF the very simple principle
mat makes IL possible for us 10 give
you p per cent TO 40 per cent more
than ordianry value on our Club plan
OF selling. We only want credit for
having devised a plan whereby we can
save you lot Of money without losing
u ourselves.
This plan is our annual Club. which
IS right now the big merchandising
event OF this city. The many who have
Joined are pointing the way 10 friends
nc membership will rapidly FIJI 10
We cannot guarantee 20 see more thar
the announced number at the prices
and on the terms provided BY the club
Pianos and Players are about equally
divided. All the club instruments are
distinguished by a special Club sale tao
fou VIII not be urged 20 buy II YOU viii