The Sentinel=record., 1914-06-17

sands of copies distributed
 The Pathe Weekly recognized as the greatest motion picture publicity medium, having a weekly circulation of 10000 have for the past three years at the request of the Business Mems League, sent an operator to film the opening ceremonies of the State Fair. This year they also filmed the enter ing of the first train of the M. D. X G. railway into Hot Springs. This na- tion-wide publicity cost us nothing.
 A new departure ia our advertising campaign was decided upon this year Realizing the fact that severai dull months ensue between seasons, and believing in the cumulative value of previous years winter advertising, a summer campaign was inaugurated, in- dependent of the railr ads
 Our citizens welcomed this in1ova- tion, and generously responded to the call for subscriptions, and the sum of $5,000 was quickly raised We are now in the midst of the campaign, and the unparalleled number of in- quiries received in every mail, is con vincing proof of it's efficacy
 In addition tc this. a publicity bu- reau has been established. Interviews are had with prominent visitors and sent to the editor of the paper in his home town who pub ishes same. News letters are aiso sent out to various papers throughout the South, which are readily printed That gratifying land satisfactory results will accrue from this combination of effort Is unquestiolable.
 Golf and Country Club.
 The attendance at the Golf and Country Club this year exceeded that of any previous season. This estab- fishes the fact of its value as an ad- yertising asset. The links are round ing into splendid shape, and it is question of a very little time when southern championships will be decid- ed here. This is especially gratifying to the Business Mems League. to whom the links owes it's existence.
 Baseball Clubs.
 The Boston Americans and Pitts burg Nationals again selected Hot Springs for their training quarters The Indianapolis Club and about col members from other clubs also train ed here. Special correspondents from the leading eastern papers accompa- nied the champions, and under a Hot Springs headline daily reports were sent out, these being widely read constituted an invaluable form of ad- vertising
 State Fair.
 Nothing daunted by the catastrophe that visited us last fail our loyal and enthusiastic citizens determined to hold the State Fair. A meeting was held at the Business Mems League, Col & w. Fordyce presiding, and the matter decided, and $2,00O was con tributed on the spot.
 An earnest band of faithful work CTS canvassed the town for funds, and in a short time, thanks to the noble and generous response to the call | sufficient funds were subscribed.
 It is my earnest wish that every citizen will do all in his power to make the ninth annual State Fair a | record-breaker.
 Merchants Association.
 We now have located in the League | building, a Merchants Credit Bureau | in full operation, whose membership | is composed of the merchants. grocers | and butchers of this city Mr. c. L. Russ, who is conducting this associa- tiol, was employed by the Business Mems League upon his arrival in the | city tG secure new members.
 At first the scheme as outlined by | MT Russ was opposed by the execu- time committee, as the confidence of | the public had been imposed upon, | prior to this time, by a man who repre- | sented himself to be a national or ganizer of retail merchants associa- | tions, and after collecting g. from sev- eral merchants mysteriously disap- peared, and has never been heard | from since, therefore it is not sur prising that the people were a little apprehensive when Mir. Russ followed so loosely uEen the heels of his 
 It affords me much pleasure to state that now this organization, under the careful guidance of MT. Russ, is doing excellent work, and filling a long felt want, and should have the suDstantial aid and cooperation of not only the Business Mems League but the entire 
 Conventions and Gatherings.
 The state convention of the Wood. med of the World was the largest held here the past year. It lasted three days, and over 1000 were in attend. arce. Other conventions were Red | Men, State Bill Posters Association, Underwriters. Baptists National Ad- Vertising Agents, Modern Woodmen | Of America and the Church of Christ. |
 The State Jewe'ers and Optical As | sociation will hold their convention |