The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1914-12-28
Big VICTORY OF
local. DEALERS.
Gov One Iowa Town Checked.
CataIggus RGusss.
BEGaH BY REFUSING CREDIT

Old Lady, Daughter About to Be Mar
risd, Couldn't Buy Wedding Present.
Others Who Patronized Mail Order
Business Unable to Find Market For
Wares.
copyrighted. 1914. by Thomas ]. sullivan.l
1t is NOT victory that makes the joy
of noble hearts, but the combat The
greater the obstacle the more glory In
overcoming it, and difficulties are but
the maids of honor to set OF the virtue.
The effects OF competition are won
derful. There are men who rise re-
freshed on hearing Of a threat-men to
whom a crisis which intImidates and
paralyzes the majority comes graceful
and beloved as a bride. Competition
inIames the enthusiast and drives him
on to action
Tho Making of Men.
It is not ease, but effort; not facility.
but difficulty, that makes men. There
Is perhaps no staton in Life in which
difficulties have not been encountered
and overcome before any decided
measure of success was achieved
Recognizing the retail catalogue
house as a worthy foe. a competitor.
the local retail merchant, in preparing
for battle must take an inventory of
his many advantages over the mall or-
der house.
First and foremost, he is always
working among friends and acquaint-
ances The mail order house must al
ways work as a stranger.
Did any one ever suggest to him be-
fore that perhaps he neglected or over
looked many things important to bust
ness success?
An Iowa Cure For Bad Habit.
am not an adept at suggestions, SO
will refrain from making any, but will
tell of a plan that worked out success
fully in an Iowa town.
The merchants Of that town were be
ing imposed upon by mail order buyers
and organized for their own protection
and determined to cancel all favors
and credit heretofore extended to those
offending citizens.
1t developed that the first applicant
was a Indy who had recently purchased
a sewing machine from a catalogue
house. Her daughter vas about to be
married. and she wished to present her
with a parlor set as a present and, lind.
ing her husband short of ready money,
asked credit from the local dealer.
The Dealer Politely Declined.
The dealer politely declined, advising
thut no doubt the mall order house OF
Chicago from which she purchased her
sewing machine would be most happy
to extend to her the desired credit
The good lady, somewhat perturbed.
hurried over TO the other furniture
dealer. Here she met with the same
suggestion. II am sure the mail order
house will grant you all the time you
ask" sntd the merchant
The Indy knew different, though, for
she had read the catalogue and remem
bered 1t said Cash in advance"
Mail order HOUSE Doesn't Buy Eggs.
When Mrs. Farmer, who had offend
ed, came to town with butter and eggs
the grocer said: REALLY, Mrs. Farmer,
the butter Is fine, and the eggs arc
fresh. but 1 am not needing any today.
l would suggest, though, that you send
them to a Chicago mail order house.
It will doubtless be delighted to receive
them in exchange for another box Of
groceries such as you purchased from
it last week"
Mrs. Farmer Strengthened herself up.
gave the merchant a look which meant
that there were more groceries In town
and started out to dnd them.
She did. and they gave her the same
advice she received at the first place.
Tho Turn About Game.
Farmer Independent drove a load