davidaulloa/AmericanStories huggingface dataset:
Greene County herald., 1914-01-09
OLD FLAGS AT ANNAPOLIS

q There are only few "Old Glories"
in the Annapolis collection of 173 his
toric flags, but each is connected with
some incident that gives it the honor
of its present position. There is the
81 starred flag that flew as an en-
sign beside the sunrise flag of Japan
when the close-shut doors of that is
land kingdom we're pried open for
American commerce. The old flag that
Lieut. Charles Haywood defended so
gallantly in 1847 at San Jose, Lower
California, is there to recall the story
of how he and his tiny garrison held
an old mission house for over three
months against an overwhelming Mex
lean force. Here too are a few re-
minders of history's saddest war, our
own Civil war. Side by side in the
one case are draped the ensign of the
Union man-of-war Kearsarge and the
stars and bars of the ensign of the
Confederate cruiser Albemarle. The
most recent addition to the collection
is the ensign of the battleship Maine,
which was recovered IA years after
the catastrophe in Havana harbor.
Greene County herald., 1914-01-09

with fancy button at each end. II
does not encircle all of the waist, al
lowing a straight front appearance
(Which is smart and clever) in the
interval between the ends.
There Is a small turnover collar il
the sailor shape, of fine embroidered
batiste. The neck is filed in with a
folded chemisette of fine figured net.
A plated ruffle of the same net fin
ishes the sleeves.
A strand of large pearls and long
er one of smaller pearls finishes the
pretty toilette. But pearls might be
replaced with strands of any of the
many fashionable glass beads that
harmonic with the gown in color.
This model is well adapted TO the
unusual new shades in which fashion
able fabrics are made. Mustard col
or, gold, green, paprika, mahogany
and the curious blues and green's that
are displayed in cloth and silk look
best when made up in the simplest
manner. But the design is good in
the colors which we know well. such
as royal blue, amethyst, golden brown
and dark green 1t would be pretty
developed in black. and is an especial
ly good model for velvet
Colonial slippers and silk stockings
are worn with it, and such dress
calls for a simple and well dressed
coiffure. Like all simple things it will
not grow tiresome to the wearer, and
might be used daily during the reigI
of our easy going fashions.
JULIA BOTTOMLEY.
Greene County herald., 1914-01-09
MOST VALUABLE or TREES

What is probably the most valuable
tree in the world, the Ganter acgua-
cate. also popularity called the Ganter
avocado and alligator pear tree. was
planted at Whittier. Cal, in 1905, by
A. r. Rideout. 1t bore fruit at four
years of age. When five years old 1t
produced crop of 1900 pears. Dur
ing the year 1912. seven years after
planting. the Ganter tree bore over
5000 pears which sold at from SIS to
SIS dozen, totaling in all, $1,500
Budding wood from the tree, sold ct
ten cents bud, the same year,
brought $1,706, so the total revenue
of the tree for the year amounted to
the phenomenal sum of $3,206.
The Ganter tree was named after A.
M. Ganter, who once owned the ranch
on which the tree is planted. 1t is a
seeding. the seed having been part of
some unsolicited seed brought, pre-
sumably. from Mexico and planted
promiscuoasly. Other seedlings which
grew from the same planting are con-
spicuous for the infinite variety of re-
suits they have produced One tree,
planted at the same time as the IA
nous Ganter, has grown to the same
height as the Ganter (about 40 feet).
but 1t never bears more than so pears
a season.
The Ganter, besides being a prolific
bearer, has demonstrated its superior
ity in hardness during the severe
frost which California experienced
last winter. Budded Ganter stock to
seeding roots, survived, while in
many cases the Seeding stock to
which it was budded, was frozen to
the ground. First class nursery stock
of the Gsnter budding has been COM
manding from $40 to SIS tree
Ganter pears average in weight
from eight to twelve ounces. They
are about the size of small canta-
loupes. They will keep from ten to
twelve days after picking, which will
allow ample time for transit across
the continent and marketing. Ship
ments have been made from Whittier
to New York and Pennsylvania with
satisfactory results. There is one
seed in each pear about the size of a
walnut. The rest of the fruit is edi-
BILE, excepting the peel.
Greene County herald., 1914-01-09
TO SEEK RECRUITS BY ADS
Novel Method Of Obtaining Soldiers
VIII Be Tried Out by Military
Heads of Great Britain.

A newspaper advertising campaign
for recruits to the British army is to
be undertaken in all parts of Great
Britain.
The war Office has become con-
vinced of the value of the newspapers
as a medium, and has placed con-
tract with the head of regular adver-
tising agency to conduct the campaign
during the next year on a large
scale.
Not less than 10000 men are need
ed to fill vacancies in British regi-
ments. The advertisement will point
out that the young men who enlist will
be fed, clothed, housed, get $3.50 q
week pocket money and have free
medical attention. as well as receiv-
ing pension at the age Of thirty-six
years if the recruit is not over eight
cen at the time of his enlistment.
Greene County herald., 1914-01-09
BANKERS SHOULD USE PRESS
Use of Local Newspapers Best Kind
of Advertising, Says New Yorker
Story Of Mark Twain.

In an address before the S. A. NJ.
of Syracuse, N. Y, an Banking and
Banking Publicity" Anthony Lamb,
yice-president of the Commercial Ma
tional bank, expressed his belief
strongly in newspaper advertising He
remarked that for long time it was
considered beneath the dignity of a
bank to advertise.
In my opinion" said Mr.. Lamb.
continuous advertising in the local
newspapers, if the subject matter is
changed frequently and of a character
that will attract attention, both by it's
composition and arrangement, is one
Of the most valuable kinds of adver-
tising.
1T is before the public every day
in the year and is bound to be seen
and read if it is good advertising.
Mr.. Lamb told of his first expert
ence in advertising when a member
OF the firm of Smith, Powell & Lamb.
The firm imported a number of Hol-
stein cattle from Holland and sought
market 1t had few inquiries for
these from southern states, but a
southern agricultural paper wrote the
firm that there was considerable inter
est near Louisville regarding this i'm
portation and offered to insert an ad-
vertisement. AS a result of a $40
advertisement the firm sold $4,000
worth of cattle in that section.
Il thoroughly believe in persistent,
intelligent advertising for any busi-
ness" he said. THE business man
who does not advertise may succeed
for time, but in the end he will be
in the position of the merchant Mark
Twain told about
When Mark Twain in his early
days was the editor of Missouri pa
per superstitious subscriber wrote
him saying he had found spider that
was sign of good luck or bad luck.
sThe humorist wrote him this an
swer: old Subscriber: Finding a spi-
der in your paper was neither good
luck nor bad luck for you. The spider
was merely looking over our paper to
see which merchant is not advertising
SO that he can go to that store, spin
his web across the door, and lead a
life of undisturbed peace ever after
ward.
Greene County herald., 1914-01-09

he grows larger rapidly, allows the
cap to be turned back less, SO that he
may wear it for some time. Narrow
ribbon run through it at the nape of
the neck ties in a little bow at the
back. This allows the cap to be adj
justed to the tiny head and let out
afterward as needed. The ties are
either of narrow ribbon or soft null.
A small close-fitting silk cap may be
worn under the knitted cap.
His little boots and shoes are often
made of flannel embroidered with silk
and laced with ribbon. They are cut
out of pattern and are soft and
pretty. Knitted or crocheted boots are
made with quite long tops for the
baby's outing, and fastened with soft
crochet cord and small zephyr tassels
at the ankle.
When his head and hands and feet
have been protected, be has the added
comfort of his coat Finally he is
tucked into his carriage under a robe
of fur or eiderdown and the top adj
justed to protect him from the wind
if there is any.
The baby is sometimes kept too
warm in the house, and is fretful on
this account. In steam heated apart
ments particularly, he will not need
Let Of fiannels. He must always wear
his band over the bowels. but pin
ming blanket is not needed. He wears
a flannel petticoat and a light slip
But for house not so warm, or when
he goes out, he must have an ample
supply Of extra clothing.
His dresses and skirts are not made
as long as they used to be. Twenty
seven inches now is the standard
length. They are not much trimmed.
but are made OF very fine materials
and finished with fine lace edgings.
little tucks. small sprays Of hand en-
broidery and scallops. Feather stitch
ing is much admired. One who knows
how to sew nicely can make all his be-
longings In the best manner at home.
JULIA BoTTcMl.E4.
Greene County herald., 1914-01-09
SOME BURDENSOME NAMES

Perhaps the most burdensome name
ever given to child was to the daugh-
ter of Arthur Pepper in 1882 1t com
prised one name for every letter of
the alphabet, in this way: Anna
Bertha Cecilia Diana Emily Fanny
Gertrude Hypatia Inez Jane Kate
Louise Maud Nora Ophelia Ounce Re-
becca Starkey Teresa Ulysis Venus
Winifred Xenophon Yetty Zeno. P, of
course, provided in the surname, Pep
per.
Hundreds of examples of this poor
form of parental wit occur in the en-
tries for the past few years. Noah's
Ark Smith, Sardine Box, Jolly Death,
Judas Iscariot Brown. One-too-Many
Johnson, Not Wanted Smith, Bovril
Simpson, Merry Christmas Figgett,
Odious Heaton, Ammo Domini Davis,
are the names of children probably
living who will have to bear them
through life, unless they wash them
selves clean with subterfuge.
There was for a long time a curios-
ity in nomenclature on the Australian
pension list His name was Through
observation-disclosures enter the King
dom-of-Heaven Smith" But the off,
cials of the Pension department very
pardonably abbreviated him into
~Tribby Smith
1t is not surprising that the names
of Dickens characterised though
they are-should be found in real
life, for it was from life that many of
them were taken Some, as we know.
we're copied from the names over shop
doors, etc, but this was not the nov
elists only source of selection. Among
his papers John Forster found careful
ly drawn up lists of names, with the
source from which he obtained them,
and the longest lists were those drawn
from the "Privy Council Education
Lists" Some of the names thus not
ed are too extravagant for anything
but reality Stick, Bill Marigold.
George Muzzle. William Why, Robert
Gospel, Robin Scrubbam, Sarah Gold
sacks, Catherine Two, Sophia Dooms-
day, Rosetta Dust, Sally Gimbleti
Greene County herald., 1914-01-09
STEADY ADVERTISING BEs
Merchant Who Keeps His Name Con-
tlnuaIiy Before the People Gets
the Business.

Advertising. to be effective, must bt
educating 1T must teach something.
Inc most successful business men,
nose who have panied the greatest
Denefits from advertising, have been
constant and consistent users of print
er's Ink and have taught .he buying
pubic lesson. The best plan TO work
on in advertising is to set aside each
year, regardless OF business condi-
lions, certain sum with which to pay
advertising bills. Do not cut tsdown
your expenses in the dull season by
curtailing the use of printers ink II
advertising Is desirable when. busi-
ness is good 1t certainly ought to be
or double value when business ia dull.
Another thing, one should never be
spasmodic in his advertising The
In and out of season advertiser. the
one who has his name continually
before the public. is the fellow who
always gets the business His place
or business is always up-to-date, his
goods are inviting and his clerks are
ever ready and willing to please.
Advertising. to be effective, pro-
ductive and stimulating to business.
must be done in way to convey spe-
cffic information to the reader. To
simply say that John Jones Is selling
groceries conveys neither specific nor
interesting information to the readers
But to show why one should buy dry
goods or groceries from John Jones Is
conveying point of intelligence. 1t
is up to the advertiser to demonstrate
the real value of the product he has
for sale. II product of any kind can
not stand the test Of publicity it will
soon go of the market. A merchant,
whose business cannot stand the test
OF publicity. will soon be out OF busi-
ness
Take for instance the many break
fast foods that are being sold. The
most of these are advertised nation
ally. and as rule have a large sale
IN many states. These goods are un-
der government inspection, and are
subject to the pure food law and must
be pure. Other brands that are sold
only in one state may not be govern
ment inspected and often are made
from second class grade of goods. and
therefore do not stay long on the mar
ket. A manufacturer of any article
can not afford to advertise goods
widely, and then have an inferior
brand of goods to offer to the public.
1t pays to buy advertised goods and
it also pays to have the goods to back
your advertising. One does not think
OF sending out an uncouth and be-
draggled salesman to solicit business,
and expect favorable results, and the
same way in advertising. good ad-
vertisement is a first class salesman.
but in order to be such. it must put
up good front. Van v Boyce.
Greene County herald., 1914-01-09
aAdsy Conquer Competition.

If the country town merchant is to
survive the competition of the great
mail order houses of the cities he must
know how to advertise says Nels
Darling, Oklahoma City banker and
lecturer. Advertising Is the solutiol
of his troubles. He must also know
more about merchandising. The av-
erage storekeeper in a small town Is
only storekeeper he is not a mer-
chant. The jobbers to whose inter
est It is to keep the small town dealer
alive should educate him In airaFtis
ing. not only their goods. but alt lha
goods that be sells.
Greene County herald., 1914-01-09

At a recent meeting of the British
Geological society there was exhibited
living example of remarkable hy-
brid between black-winged peacock
and domestic hen (cross-bred game
and Leghorn), which had been bred
by r. P. Wheadon of minister. Som
erset, in 1911. The hybrid. large,
clumsily built bird, evidently male
by its spurs, attracted considerable at
tention on account of its strange ap-
pearance and it's rarity, being only the
second example of its kind known. 1t
is mostly white, irregularly marked.
especially on the neck, with reddish
brown, color deriveds from its moth
er, and clearly shows the characters
of both parents. On its crown is a
short tuft of feathers, and on either
side at the base of the upper man
iible there is a small waffle, while the
middle tail feathers are long and
curved, as in a male fowl
Greene County herald., 1914-01-09

During great storm several years
ago four or five large boulders broke
and fell away from rocky promon-
tory at Farwell point on Governors
island in Lake Mendoza. Wisconsin.
Later it was noticed that the remain
mg rock of the promontory was in the
shape of remarkably expressive face.
The nose is sharply pointed, the lips
are thin and compressed, there is an
aggressive, sharply pointed beard, and
the entire expression is that of stern
asceticism As the rock is of granite,
IL is probable that the profile may en-
dure for many generations if not CEN
turies. Had this singularly striking
rock face been fashioned by nature a
couple of centuries or so ago when
Lake Mendoza and the region about
was inhabited by Indians, there would
be today a dozen aboriginal legends
and traditions of the Great Stone
Spirit" the Guardian of the Lake. !"
etc AS it is, the curiosity merely at
tracts the amused attention of visitors.
Greene County herald., 1914-01-09
HOW ADVERTISING
LOWERS PRICES
Consumer Does Not Pay Bill Be-
cause Volume of Business
Is Increased.


Does the consumer pay the advertis-
ing bills? Many economists have main
tanned that he does, and that in the
large sums which manufacturers,
Wholesale houses and retail dealers
are spending for advertising lies one
Of the chief reasons for the present
high cost of living There Is, how
ever. much convincing evidence to
show that the right kind of advertis-
ing produces exactly the opposite ef-
feet and that, instead of raising prices,
1t lowers them and improves the quail
ity of the goods into the bargain. In
other words. you get better article
at lower price when 1t Is intelligent
ly advertised than when 1t is not.
To understand why this Is 80, con.
slider the two functions OF all advertis-
ing-first, to individualize the prod
uct; and, second. to increase the de-
mand for it, The Importance of the
first function is apparent to all who
have even superficial knowledge OF
modern trade conditions. A national
ly known and nationally advertised
trademark is an asset that market
fluctuations cannot dissipate. 1t has
at all times fixed, marketable value.
Whether advertising raises the sell
ing price or cheapens the quality is
matter concerned entirely with the
second function. Can the demand be
increased without the consumer hav
ing to foot the bills? That is the
question.
1t has been proved again and again
that the saving in manufacturing costs
per unit between maximum sale per
thousand on an unadvertised brand
and like sale on an advertised brand
is far greater than the cost of adver-
tising. Those who do not advertise
do not get either the reduced cost of
manufacture that comes from large
volume of sales or the decreased sell
Ing costs which come with trademark
ing and advertising. Advertising.
then, by reducing the cost of produc-
ton, and also the cost of selling makes
it possible to give the consumer eth
er lower price or 8 better product
or both without lessening the manu-
facturers' profit.
Certain silk manufacturers inaug-
urated some time ago an advertising
campaign in the interest of a trade
marked line of silks. Within a fixed
period $4,000 was spent in this cam
paign. The sales made in this period
amounted to S3,000.000; or $50 in sales
for every dollar in advertising. Be-
cause of the volume of business the
manufacturers were able to produce
their goods at the lowest possible ra-
ito of cost, and to sell on the same
basis. The consumers, therefore,
we're direct beneficiary.
Another manufacturer was selling
his line through statesmen on 10 per
cent commission basis. He began a
countrywide advertising campaign.
and soon after found that the demand
for the line was SO great that he was
able to cut his salesmen's commission
to per cent Today the statesmen
are making more money at 5 per cent
than they formerly made at 10 per
cent Not only that, but the manufac-
turer has sliced per cent. from SELL
ing costs, as the advertising averages
only 2 per cent. of the sales.
Greene County herald., 1914-01-09

A comfortable and easy hanging
- as morning gown but with every
mark of afternoon apparel, this de-
tations of our present modes. The
skirt and bodice appear to be cut in
one, but are separate
The skirt, made of two pieces in
goods of average width, might be
draped on the figure from a single
width of the widest materials. It is
shaped in at the hips and there is a
little fullness at the back The shap-
ing and gathers afford just room
enough for the swell of the figure at
the hips.
The waist line is high and very
easy in order to make free move
ment of the arms possible. 1t is cut
with long shoulders and large arms
eyes. The fullness at the bust is ia
ken care of by group Of plaits at
each side terminating under the belt.
It is in its careful finishing touches
that the gown displays the talent of
its noted designer All very simple
models must rely upon finish and clev-
erness in cut or drapery, to rise out
of the class OF the commonplace.
The square neck is shaped and fin
ished with a piping of velvet. The
front is cut into double breast. the
overlapping side fastened down with
two buttons. It's lower edge lies over
the top of the skirt where bodice and
skirt are joined.
A narrow belt, with rounded ends,
is finished with a piping and fastened
Greene County herald., 1914-01-09
HE WOULDN'T ADVERTISE.

There was a man in our town.
And he was wondrous wise:
He swore Ut was his policy
He would not advertise.
But one day he advertised.
And thereby hangs a tale;
The ad was set in quite small type
And headed "Sheriff's Sale.
Greene County herald., 1914-01-09
MAKES ARTIFICIAL DAYLIGHT

A machine for making artificial
daylight to be used for matching col
ors and tints has recently been in
vented. It consists of cabinet. 2S
inches high, surmounted by dome
like reflector BY projecting the rays
from an incandescent gas burner Of
special type through plates OF col
ored glass a perfect reproduction OF
average daylight Is said to be brought
about in the lower part Of tho cabinet
Greene County herald., 1914-01-09

It costs little money to take stock,
but it's worth it: and the time when
stock was taken once year has long
since passed. Your advertising may
be running along quite nicely now,
but make an ANALYSIS at regular inter-
walls it may ccat llftla money but
It's worth it,
Greene County herald., 1914-01-09
DRESSING The BABY
WHEN HE GOES OUT
IN COLD WEATHER

THE baby must have his airing
every day no matter if the wealth
er be sharp. He must be thoroughly
protected against the cold and never
allowed to get chilled.
Besides the clothes he wears in the
house he is to be provided with ar
ticles which he will need to fortify
him against the cold. If he is dressed
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1914-09-13

Copies of "A Sailors Prayer"
printed ON email cards which can be
slirpd inside the cap have been is
sued by the chaplain OF the fleet
Ar.hdeacou Wood. for the men on ac-
tive service. slys tho London Times.
rho prsyer is as follows
Heavenly Father. forgive my sins,
and strengthen me iu an that is right.
Grant me help To- carry out my duties
faithfully and hraNclv Bless and pro-
tCct the officers and ucn Of this ship.
Shield all | love from harm in my alb
sOuCc. Tor Jesus Christs sake. Amen"
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1914-09-13

LUTHERAN cIrRCH The pastor
has returned and Will preach at Il "a.
on and 7.45 p. m He hopes 20 meet
these services
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1914-03-03
Globe Sights
By THE ATCHIsoN GLOBE.

Most Of the defiance is Of the long dis
tance variety.
There is a misunderstanding or two at
every funeral.
Why does q man spit on the floor and
then cover 1t with his shoe?
A lot Of men who peat thei- wives tank
loudly against white slavery
And there are bosses who never work
without protruding their chests.
A good deal il expected OF a boy. and
life 10 full Of other disappointments.
II a man Is disposed 20 lie about It, his
oath won't cut a great deal OF figure.
Even during this eo-called civilized era
Z lot Of men believe their enemies should
be f1ogged.
While the man who starts out to make
. few brief remarks II rarely willing to
let 1t 60 at that.
II 1t were not for the scarcity Of game.
lated more frequently.
Of the People. they Cont want much work
attached to the job
In time the disappointed swain 10 apt
to become proud OF his broken heart and
want to wear It for a watch charm.
Neither can we grasp the mental pro-
cess OF those who seem to regard the
narrowing details Of q popular pastilae
Prayerful people are frequently inclined
to consider the Lord more liberal than
they would be under the same circum-
stances.
Spring gowns are to be tight with 4
loose effect. Fashions come from Paris
where. gAdder informs - thooo eoudi.
IDEAS are couanDo9.