New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1914-01-11
MANY BIG CHANGES
IN MIDTOWN ZONE
Section from 34th 10 59th
st. Commands Attention
of Realty World.
MORE LARGE STORES
THERE TO OPEN SOON
SeverG, Notable Hostleries Erect
ed in the District in the
Last Five Years.

The section from Saith to 18th street IS
one which commands the attention OF
every real estate builder. operator and
investor. This is the heart of New York.
Many big buildings for trade and office
purposes have been put up there in the
last five wears. II was only few months
ago that the big department store OF
Stern Brothers. in 49d street, was opened.
and d couple Of weeks ago Rogers. Peet
Company got control Of the northeast
corner Of ed street and Fifth avenue as
a site for another store. Further down
the avenue. on the westerly block front
from 3sth to 39th street. new home for
Lord & Taylor is being erected. These
are only some of the important changes
made or being carried out which indicate
the trend of building affairs in the sec
tion.
The section has grown bigger and more
attractive in all lines. Several big hotels
have recently been opened in this section,
one OF them being the Biltmore. There
is talk OF another great hosiery being
put UP within a block Of the new Grand
Central Station.
AS regards new theatres, the SECTION
has not stood still in recent years. either.
Last year plans were filed for a number
OF big amusement places. one project
was for the improvement OF the old site
OF the Brewster carriage factory, at Attn
street and Broadway. with a theatre
which will have the largest roof garden
in the world. The cost OF the theatre
building alone will be over $4,000.
Demand creates values. and, naturally.
land prices and rentals have risen I'm the
district since tho first big building opera
ton in the present building epoch was
launched about ten years ago. indicating
the passing of the section from It's high
class dwelling house period TO one notable
for many kinds Of business. However
the rentals compare favorably with those
in the older sections OF the city where
there are few modern buildings.
At the southwest corner OF 5Sth street
and Madison avenue are two parlor moor
stores. one IL feet and the other Is feet
by 1874 feet. respectively, 10 lease at $3.50
and $3.50 year. In this modern building,
which is No. e42 Madison avenue. there Is
only one inside store remaining untenant-
ed II Is TO rent at $500 year. This
building 10 In a section dotted with the
homes OF many prominent persons. 1t is
most suitable for high class retail store
or trade purposes.
The Sternfeld Building. at No. 20 TO "a
West S7th street, has lofts and offices 10
lease which ought to appeal TO persons
seeking such space IN the heart OF New
York. The lofts and Offices are 64xl0O
feet This is ono Of the most modern and
best managed buildings in this part Of
tho city.
Tho once building at seth street and
Broadway. which is under the personal
MANAGEMENT OF Milton Watkins. the well
known real estate agent, contains many
specisl features. Rentals arc from Nv
up. One Of the special features Is a large
reception room for the use OF tenants.
onices arc partitioned and decorated TO
suit. This building. which is never
closed. has a most satisfactory night and
dav elevator service and also efficient
Waterman service.
All the rooms are cleaned by the
vacuum system. There is In this build
Ing an entire floor Immediately available
90 any one in need OF large space
Experts in rental conditions say that
this section along Broadway from S4th
to lod street. is destined TO be the scene
of the next big'realty boom in New YORK
stupendous additions are being made
TO the transit lines there. The now
IL" station at 3sth street and Sixth ave-
nue. OF the Sixth avenue line will soon be
finished. Moreover. the Broadway and
Seventh avenue subways will extend
through the district. an well az extern
sions OF the Belmont and McAdoo tunnels
Within a hundred feet OF 3sth street and
Broadway will be a station on the Broad
way subway route.
The imposing modern building No. ~