The Springdale news., 1914-05-22
PUBLICITY
tContinued from page 4)

news, second, through the editorial column and last but by no means least, through the striking cartoons, which caught the eye of the most casual newspaper reader and drew his attention to the necessity for ae- tion
 The newspapers whipped Boss Tweed into prison. The newspapers cleaned Philadelphia and the news papers have shattered the shackles that bound many cities and many states in America.
 The Case of Harper's Weekly.
 The public appreciates the work of the newspapers in this line and sticks to the newspaper So long as it is doing good but no longer. \ notable example is Harper's Weekly. Harper's Weekly was foremost in the fight against Boss Tweed and for years was an aggressive yirile, publication that was always found in the forefront of the fight for good and the fight against evil. But Harper's degenerated into a some what complacent and sluggish period ical and allied itself with interests not looked upon by the general pub lie as battlers for the public good and then the slump came to Harp CTS. Recently the magazine went out of the control of the Harpers and 1t may come again because of the change in it's management It is worth noting that newspaper is not able to run far or long on the momentum that a strong manage ment gives it. The death of sing le man often predicts newspaper from a position of leadership in the community it serves to a second rate or even lower position. Be cause of this a newspaper property must pay a bigger per cent on it's investment than the average business pays i'll order 10 be considered safe or inviting to investors. The New York Times, once a great newspaper, degenerated into moribund publica- tion and was then reYivified by strong management until now it is considered by many as the best newspaper in the United States which means the world. Many oth- CT newspapers have gone from high to low and from low to high within a decade because Of changes in man agement. 1 know of no newspaper in the United States today that is strong enough to survive week management more than a few years. How the Government Uses Publicity.
 The national government is not so big that it can get along without publicity. When the president of the United States advocates a measure nowadays he goes to the people through the newspapers and every president shows his faith in the newspapers by the uses he makes of publicity. The president further shows this confidence in the news papers by the fact that his messages are sent in advance to the newspa- pers. It is ordered that no part of the message shall be published until it is released by the news service that sends it out and it is further order ed that no intimation of the contens of the message shall be allowed to get to the people. By this method the people Of this very considerable country of ours are safe to know a few minutes after the message is req in Washington what the president has on his mind.
 But the government does not con- fine it's calls for assistance to the publication of the president mess age. The government has numerous press bureaus which send out tons of we'll written sutff which the news papers are requested to publish. All of 1t is not published but a great deal of it is and through these pub 4lCdtioHS lue SoN NtfHlueNl DuSileSS is facilitated. Whenever one of the various departments of the govern ment interests the people of the country in it's work, appropriations for that department may come more easily and appropriations are neces- sary to make any department effect i've. It is for this reason that the government is keen to let the people know what it is doing. And the gov ernment should let the people know what it is doing. Not only should the Federal government do it but the state governments should do it. The laws passed by our legislature should be published in at least one daily newspaper in each city of Arkansas and in at least one newspaper in each county in the state. l say this even at the risk of being accused of sell tCh Sv.n