The Hawaiian gazette. [volume] (Honolulu [Oahu, Hawaii]) 1865-1918, 1914-07-14
YEAR OF
MARKET BIC
SUCCESS

IL
lars Per Month to Nearly Six
Thousand Dollars Per Month
Business Continues to Increase.
The Territorial Marketing Division,
under the supervision Of the United
States Experiment station, has finished
one year Of operation. During the year
the total sales Of farm produce shipped
to the Territorial Marketing Division
amounted TO $40, 1857. The monthly
sales have increased from $S4 TO nearly
$4,000. At the present rate the sales
tor the coming year should amount toI
about 100000.
The chief tangible effect Of the op
erntion Of the marketing division has
been great increase Of interest in
miscellaneous agriculture and a CORE
spending increase in the amount of mis-
ccllaneons farm crops produced by local
farmers. Obviously the chief reason
for the previous lack Of interest in N
the productions of food materials for
man and beast in Hawaii was not a II
doubt as TO whether the crops could Il
be grown, but a serious doubt as to II
whether they could be sold. AS soon l.
as a market capable of absorbing rea-
sonably large quantities Of produce is /
established. in which the produce can /
be sold at a reasonable profit to the /
farmer, the rest Of the business Of i
farming can safely DO intrusted TO tho /
farmer himself, with the assurance that |
the crops will be grown in sufficient
quantity. As long, however, as there
is a doubt Of the possibility of mar
keting farm produce at q profit, il is
impossible to develop a satisfactory sys.
TEN Of general farming.
The food material sent to the Terri
torial Marketing Division represents
only a portion Of the increased produc-
tion of farm crops. Mnch Of this in
creased production has gone to com
mereial dealers. General interest in
local produce is rapidly increasing, and
this interest is being fostered and OK.
tended by the operation Of the market
ing division.
Local Product Has Advantage
At first many farmers expressed
fear that the Honolulu market was not
large enough to warrant more than q
very few farmers planting any one
thing, and even then on o small scale.
TT was soon demonstrated, however,
that without reasonably large quanti-
ties of produce Of an kinds il was inn
possible 70 occupy a commanding place
in the market with local farm produce
The marketing division has sharply
called attention 20 the advantages Of
fresh local produce. IL is ridiculous
that such products as carrots, for ex-
ample, should be brought all the way
from California 10 Honolulu. when it
Is almost impossible to keep them from
growing If the seed is once planted
Local produce has not only the adj
yantage OF being fresh, crisp and Of
better favor than the imported mate
| rial Of the same sort, but II also has
the decided advantage of being lccal
| product, ard therefore OF physically
connecting us with our own environ
ment No one can become son OF
the soil until he eats the product of
the soil as his main daily ration.
Previous TO the establishment OF the
Territorial Marketing Division there
was no dealer in Honolulu, except
few Orientals, who regularly handled
Hawaiian farm produce. There was
only a slim chance for q resident of
Honolulu to obtain In the local market
produce grown in the Territory, and,
the opportunity for tho farmer to mar
ket his produce at a profit was even
simmer.
variety Constantly Increasing.
Thus far the operations Of the Ter.
ritorial Marketing Division have been
eonfned 10 wholesale business Some
lines OF produce have been received in
/ 81 e4tfr
lnifeaHt proportions has been acquired
and held. Naturally the variety Of
iproduce handled at the market has been
Limited to the lines of farming which
are actually pursued by the farmers OF
Hawaii. The variety has constantly
Increased, however, quantity is Of bet
ter proportions, the grading of produce
\ is done better, and the outlook for a
satisfactory modern market is now one
OF assured success. There have been
clam0rous demands from the first for
retail department in connection with
the territorial market These demands
have become more and more insistent
In number Of Instances small neigh
borhood associations have been formed
OF purely voluntary and temporary
/ nature. One individual Of a small
neighborhood would be selected TO huy
the farm produce needed for the neigh
borhood for a few days or a week In
this way the individuals Of the small
hui thus formed could avail themselves
of wholesale prices at the market,
4 There seems TO be no reason, how
aver. why the marketing division
should not distribute the produce Of
the local farmer directly 10 the ulti.
mate consumer IN the way Of retail
sales. This Is the direction for which
there Is most demand that the opera
tions Of the territorial market Should
be extended. Beginning July eleventh,
therefore, a section OF the market Mil
no Neyoted TO retail sales. II is Lopsd
THAT by this means farm produce grown
I'm Hawaii can DO distributed 10 the
Honolulu consumer with the least os
sible cost Of distribution and with the
least possible delay In the process 81
distribution Ia order that the ron.
suming public in Honolulu may RGow
the good points Of lfawaiian produce
as compared with imported material Of
1 the Same sort II IL only uaeessarv that