Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1914-02-21
A "SIX' And
A" -FOUR" FORM
COMPLETELIN
Each Will Retain Pre-erninenee
for Work to Which 1t
Is Fitted.
THE -FOUR" OF THE FUTURE
Its Scope and characteristics De-
fined by Studebaker Sales
Manager.
BY ARTHUR L. PHILIP,
Sales Manager, the StudebaIKer Corpora
fion


ton.
There was a time when the men
ton of six cylinders conveyed to the
automobile buyer a mental image of
great size, tremendous weight. the
employment of a regular chauffeur.
big maintenance charges and q first
cost, ranging from $4,000 to $4,000.
Six cylinders were then a natural
accompaniment of wealth. Men of
moderate means could appreciate
them from a distance only.
But that time is past. For more
than a year Studebaker has been
building thoroughly reliable and
afully- equipped light Six There
has been a general downward trend
In all Six prices. These concessions
and the resulting "Six" popularity
have caused a number of manufac-
turers to eliminate the production of
four-cyclinder cars altogether, CEN
Trailing on the type best fitted for
use in a seven-passenger car where
large surplus of power is demanded.
This assured popularity of the light
'Six" has apparently bred in the
minds of the public belief that, in
time, the six-cylinder car may force
the -Four entirely into the back
ground, as the -Four did the two
cylinder cars of seven or eight years
ago. and as the two-cylinder car did
the "one-lungers' of the earliest
days.
During the past year we have re-
ceived a great amount of correspon-
dence, indicating that, in the minds of
the general public, there was a gem
<uine doubt regarding the functions of
the two types of motor. Expressions
of this, sort have probably come to
us in especially large quantities, due
TO the fact that We have built and
are now building large quantities of
both "Fours'' and "Sixes."
In every case where opportunity
has offered, we have declared en-
phatically that, in our opinion, the
six will never crowd the -Four
into oblivion. Until some revolution
airy improvement in motor engineer
ing takes place, there will always be
a legitimate demand for six-cylinder
and four cylinder cars
That the light, popular-priced six"
has had a very distinct influence on
determining the type of -Four" which
will supply the demands of the future,
cannot. however, be denied.
The six" defies competition on its
own ground. High power and six
cylinders are already synonymous.
When one speaks of seven passenger
capacity, a six is always implied
The motorist who is willing to pay
something in addition to the mini
mum price to secure ffexibility, re-
serve power, comfort and luxury, Will
be six buyer. There will always
be large class to whom this type Of
car will appeal.
But there remains a still larger
class of buyers who will always be
content with four-cylinders. They
are ready to accept a car with i've
passenger capacity, and are willing
to make four-cylinders answer their
uses, even though occasional gear
changes in thick traffic and on the
steepest hills may be implied. They
want the absolute minimum on gaso-
line and oil consumption The $500
which they save in first cost amounts
20 more than the superiority of the
six" from their point of view. :.
This class will always buy "Fours."
And the "Fours' it will buy will be
cars of five-passenger capacity or
less; cars into which, manufacturers
have put the highest quality OF ma
terials consistent with rock-bottom
prices; cars designed to bring the
greatest possible efficiency In miles
per gallon of fuel; cars that. in spite
of their low price, will come to their
owners carefully trimmed and finished
and fully equipped with all motoring
conveniences.