The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1914-08-02
FORD ANNOUNCEMENT TO
AGENTS REDUCES PRICES
Effective Iesterdny, There Ia Cen
crni Reduction of $50 ON Finch De-
Observation-Disclosures Share Explained.

Effective IeStcrdny, There Ia Gem
crnl Reduction of $50 ON Finch de-
sign-Purchascrs Share Explained.
The greatest thing Henry Ford and
the Ford Motor Company have ever
done for BUYERS Of motor cars is en-
bodied in thcir latest announcement
for 1915, which has just been forwarded
to all of their factory branches and
thousands OF dealers all over the coun-
Try. aud which went into effect yes
tcrday and stands until Asgust, 1915.
This announcement provides for :,
reduction o. $50 in the list price Of
Ford cars. making the touring car.
which formerly sold AT $3.50, $500. and
the runabout. which formerly sold
at 1900. $40. and the other models
subject TO "a similar $50 reduction.
Last winter, during the New York
>Automobilc Show, Henry Ford and IN.
Ford Motor Company startled the world
by tie announcement that all of ihs
l2."20 10 10000 employees Of the Ford
Motor Company would share in the
profits. and that "a minimum wage scale
Of 50 per day and upwards would be
paid to ever cmploye. II Is estimated
that approximately Sl0.O0O.000 Of fhe
piotits of the Ford Motor Company for
inc lrli season was distributed 10
"orknen in this manner.
During the next fcw days after this
announcement sag made public. the
main Ford factory. at Detroit Was be
sic.cd by over 10000 applicants Tor
- Il day job. As u result. the Ford
Motor Company was able 10 select from
This enormous number the best skilled
mechanics. "a. none OF the other auto
mobile manufacturers In Dct"oii were
willing or able 10 divide their rroiits
with their Workincr IN q similar man
ncr. and nearly all OF them condemned
Mir Ford for What they termed his
unsound business policy
Now that ia. -ncn who make Ford
ears have been taken care OF, it is Mr.
rord'- idea 10 distribute additional
pronts Of between $40. 100000 and SIS.
600. 600 among rotail purcha scri Of Ford
cars.
Lvory purchaser Of q new Ford car
between August l. 1919. and August !.
1915. VIII receive ns q buyers share OF
the Ford prorts for the 1915 reason
from $40 10 $50 pei car on or ahou,
August !. 1915
This proposition Is subject TO only
ON" condition. and that is that the
factory output reach e total OF 3n0
rrp cars between the above dates. Ar
output Of 10000 cars in the mex,
t7Nolv" months j. bpt normal in
crease over this seasons business. as
~ evidenced hy the fact that during
the past twelve months the Ford Motor
Company has sold .2I,SSS cars. and at
considerable higher prices than the
ne~ 1915 prices.
During each Of the past twelve years
tho output Of the Ford Motol. cSmpan;
has been noarl! double mat Il each
preceding Year 40 thut an St'lnat' Of
400 600 Ford ears f,r 1915 is hy no
means excessive.
No retail buycr viii hc permitted to
participate In ,hie profit shnring plan
urtl the original COPY OF buyers or
dor and agreement properlE rlled in
and signed 10y The purchaser. has been
flod with the company ~ evidence
Of purchase. Bills OF sale VIII he cX.
'ccuted g, tn" home ono" only and re-
turned direct to tho purchaser.