The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-11-29
TELLS OF Big ORDER
FOR STUDEBAKERS
Vice-Presidcnt Erskine Relates
Facts Of English
Purchase.
MAKE AUTOS LIKE WAGONS

A. r. Erskine, first vice president of the
Hudebaker Corporation. was in this c.ty
asst week to meet the president OF the
corporatlou. Frederick s. Fish. who IA
returned from Great Britain with n
$1,000. 900 order from the British Gov
efnment.
Il, is remarkable thing" said Mr..
Erskine, when you come to consider IL.
.het the British Government should have
oven 10 the Studebaket Corporation TINS
tremendous order without ASKING for
samples or any of tae involved transac-
ions that usually accompany govern
mental propositions"
IL simply goes TO show the Tremendous
prestige and value there Is In name.
s,udebakcr with its sixty-thr,e year, Of
Business integrity, is probably one Of the
best known organizations in the world
Its WORT is as good as it's bond, and the
British Government requested the aid OF
n. Fish IN the TRANSFORMATION end of the
struggle iu which IL Is engaged.
ITS long way back" said Mr.. Frs
dine. TO the time when John = .udebaker
built two or three wagons every year in
his little blacksmith shop. That was
sxty-three years ago. but il was really
tho beginning Of the Studebaker indus
ny. and through success sive steps Z has
rown until We have five tremendous big
1900 worknen, and an equally large
wagon plant in South Bend. Ind, where
10000 moro men are engaged
I'll would surely give old John Stude-
Nker a surprise II he could see twenty
NO regiments Of men. each regiment con-
asting OF 1000 men. fling out of the
plants that are now owned by the S.ude-
Maker Corporation. When IL comes to a
question OF prestige and experience in
hs,i ing yHbiplaa GfnIahnLar t.
grandfather of them all. For over forty
Years We made wagons and pleasure
veh.c OF all kinds. The demand WAS
constant, and rs the house Of Studehaker
IW,ded itself on building the best. wagon
q frlendlness grew up between the farm
ers Of the country and Studebaker
We have records to-day OF farm wagons
tina have been working every day for
the last NIFTY years: not an Isolated case
mean but hundreds 81 good old Stude-
bakers In use all over the United states
''ln the days when the horse was king
We bullt coaches, viCtorils and other
types VI high class vehicles for royalty
md foreign courts. We sent our horse
drawn vehicles to every civilized country
In the world.
And then along came the automobile
Now it's a pretty serious proposition 20
sc new type al vehicle spring into
supersede the vehicles that We have been
building for so long. But the hghtinC
spirit OF the Studebakers asserted itself
ard they said. We have always built the
best horse drawn vehicles now let's get
together and build the best automobiles
~ am not going to try to tell you the
trials and tribulations that beeet us IN
ne early days. The automobile was not
a. scientific a piec" Of micHi nery a 4 zen
years ago as /: is to-day. We had 10 build
special machinery, train workmen and
build up and tear down and spend hun
dreds Of thousands of dollars for equip
ment that. before " was used, went into
the scrap heap. But We kept on with a
consistency that has always anima ed the
Studebakers. and to-day think I can con-
servstvely say We have as fine. If not the
finest. automobile building plant in the
world"