Evening star. [volume] (Washington, D.C.) 1854-1972, 1914-01-18


other forms of larceny than the
purloining of goods. The gov
eminent it is true does extend desultory guardian
ship the inventor and publisher but in many fields,
and especially in advertising, the experts rights
served solely by the decency and of justice of
those with whom they traffic
1t is the accepted practice among many publicity
agents to prepare plans, formulate campaigns, and
submit designs and copy In advance OF securing an order
Both Sides of course, tacit1y understand that the
prospective client will not utilize these suggestions if
deal is made But there occasional corporations
and individuals sufficiently unscrupulous violate the
reposed confidence and employ his plan after they have
refused to employ the The courts offer scant
dress in such instances The world at large has yet
grown to realize the intrinsic value of @mere IDEAS and
the average uryman is loath to place high valuation
brainworls. Therefore, when advertising agent
does encounter idea thief bitter experience dictates
that he grin and bear it.
Arthur Butts had in the of his sharp career,
exhausted both the and the confidence of the
local fraternity The irst-cass bureaus and agencies
of the city refused to deal with him; when Fatty
Walsh burst upon him with suggestion to submit
"some up-todate copy and to ginger up these smart
shops" he fguratvey gathered him to his bosom and
painted rosy picture of favors follow that sent the
new agent beaming back to his partner.
For six weeks the two cracked their skulls devsing
original copy for the gents furnisher at the end of
which time they rudely awakened to his true char
acter; first, by postponenent of the promised
contract and Immediately after by the sight of series Of
advertisements prepared by cut-rate and en-
bodying the best features of their proposed campaigns.
And now having the scene and presented the cast
of characters, shall withdraw from the story and per-
init Walsh finish the tale in his picturesque and
forceful phraseology.
NELLIE mighty nice about it. She rubbed it in
only for about week, which is going some for
woman, let me tell you!
u guess things would have rested there if it hadn't
been for Walter. blew up for day so, threatened
to knock the chestnut stung out of the little peacock
and then forgot all about it. But Walter reserved
notch his gun tied knot in his memory, and waited.
"'You leave him to me, he said One of these fine
mornings III find chunk of poisoned cheese for our
nibb1ing friend
4That in the spring l spent my vacation up at
Gogebic. When got back to the office found bunch
of letters of them circulars and personal bills but
down toward the bottom of the pile square blue
enveop with sort of frangi flavor. studied the
handwriting; but couldn't make it out. But say, if the
chirography mystery, believe the signature
had me going four ways from the ace! Your loving
Gladys'-that the finish. l caught it in quick
squn then looked at the envelope to make sure; but
there the address, plain life Frederick Wexford
Walsh
well, if the Gladys made dizzy, just imagine
how felt when waded into the letter. There a
squigglv monogram in corner, and in the other
little piece of pink ribbon and this is what read
"DARLING.-As you receive this please let
hear from you. recovering from bad attack of ner
vo,sness and haven't been of the house for days.
Please tonight and cheer By the way wish