Western Carolina Democrat and French Broad hustler. [volume] (Hendersonville, N.C.) 1913-1915, 1914-04-16

I&4
: should devote to the interests of TIL,
, club.
We are pleased to learn that ther'
is a strong sentiment developing for
secretary who is eminently qualified K
handle the publicity end Of the duties
OF a secretary. The most successful
business men Of the country have beer
convinced of the Importance of adver.
Using. If it pays a business man or 9
corporation to advertise why would
not judicious advertising prove q pro
fitabIe investment for a city? While
display advertising has won its place
in the business world most advertisers
are mindful of the unsurpassed adj
vertising value of news or feature
stories.
This immediate section has an I'M
limited amount of material at our
command which would be used freely
by some of the most prominent publ
cations of the country if properly pre-
pared and submitted. This serves 10
show that we are greatly in need Of
a secretary, who is able to avail the
Hendersonville organization of some of
this valuable publicity. This field,
which affords many opportunities, is
neglected altogether except by more
eAterprising secretaries from other
cities who come into our town and
county and collect valuable informa-
ton for publications in various parts
Of the country, at the same time TAX
irg pains to see that the articles are
published under the date line of the
city whence m the wide-awake
secretary, incidentally mentioning
Hendersonvil1e as a small insignificant
place SO many miles from the city
where the information is prepared.
Thousands of dollars worth of very
valuable space is at our command.
An enterprising and energetic secre-
tary would keep the name of Hender-
sonville before the eyes OF millions OF
readers without costing us anything
except postage and a secretary's sal
airy. Why should we not take advant-
age of this liberal newspaper and mag.
ezine space?
This feature of the club work will
not, in our opinion, have sufficient at
tention unless the club employs a man
to devote his whole time to it's duties,
Il is reasonable to assume that the
secretary who is employed for only a
portion Of his time will give the great
er part of his attention to things which
are closer to his heart than the CLUB
work can possibly be.
The Greater H~endersonville club is
al exceptionally strong one for a city
the size of ours. It's membership is
composed mostly Of substantial, en-
terprising, energetic business men
and while there are some who proba-
bly, have never been educated to the
Importance of having a full time, re-
sult-producing secretary, there are
those who are keenly' aware of the
fact that the success of the club is
dependent to a great extent upon the
efficiency of the secretary, and that the
prosperity of the town is governed
more or less by the activity of the
club.
The prospects for a greater ana
more prosperous Hendersonville were
never brighter than they are today, it
therefore behooves US to make the
most of these opportunities by giving
careful consideration to the selection
OF g secretary. Upon this selection
depends the future of the club to a
marked degree for enthusiasm in our
club work has waned more or less.
The enthusiasm and public spirit
which gave the club birth must be
aroused or the organization will de-
cay, thus repeating the history of our
former civic organizations.
We believe that it will be against
the interests o fthe club to employ a
man to devote only a portion of his
liz = 1OOh1AS d1IC1 Lie ASOOS VI Liz
organization. 1t is possible to ac-
complish much through our organiza-
ton when it is properly managed, but
it is almost a matter of impossibility
to properly manage it without paying
d mar to look after it's interests at all
times. The secretary who will devote
enc fifth of his time to- the work of
the club will cost us half as much as
one who will give US full time, and
accomplish about one-tenth as much
for Hendersonville and community,
thus the necessity for a full-time man.
We must beware of those who wish to
Use the club as a personal conven-
fence and if a suitable secretary can