Custer weekly chronicle. [volume] (Custer City, S.D.) 1890-1931, 1914-02-28
SITTING Committee
Publicity Federation Selects Plan and
Decides on Scheme for Advertising
the Black Hills.

Grouped pictures that can be hung in
railroad depots, commercial and Elk
clubs and similar buildings in the east
ern part of this state, appeared to be the
choice of the sitting committee of the
Black Hills Publicity Federation at its
meeting here yesterday afternoon.
The committee composed of Dr. Wal
ker of Hot Springs, E. Fl. Warren of
Spearfish and George B. Mansfield of
Rapid City, was appointed at Rapid
two weeks ago to 60 over and sift out
the most practical method for joint ad-
yertising for the Black Hills for this
year from the numerous suggestions
made. DIR. Walker was i'll and unable
to be present yesterday but William
Rine of Hot Springs took his place. The
committee met at the Deadwood Busi-
ness club and heard the suggestions Of
fered. They decided after some de-
liberation, to abandon the pamphlet or
booklet form this year as the railroads
are advertising extensively by this
method and it would only at best be a
duplication of their work and could not
be carried out half as effectively or
elaborately as they are doing. Other
suggestions were rejected as impractical
or too expensive and it was finally de-
cided to haye the secretary take up i'm.
mediately with the railroads the ques-
ton of permission to hang picture ~
by feet which would contain one Sc
lected view from each of the cities and
towns represented in the federation.
These pictures would be engraved and
the secretary was also instructed to obtain
full estimates of costs and methods and
when this is secured general meeting
of the federation will be called and if
the cost and plan then appears within
reach of the federation, it will be re-
ported favorably 10 it by the sitting com
mittee.
The rough draft of the map of the
Black Hills which the federation au-
thorized Forest Supervisor lines of Gus
ter to get out, was carefully gone over
by the committee which was duly i'm
pressed with the character of the work
accomplished by MIR. lines. Blueprints
of this map have been sent to every
community in the Hills for their ap-
proval and suggestions and a number of
them had their suggestions yesterday
before the committee. Practically every
suggestion was adopted and the map
will be one of the most complete and
practical maps of the Black Hills for the
guidance of tourists and visitors gener-
ally, that has been got out in the Hills
1t contains not only all the railroad lines,
auto highways, telephone and telegraph
lines, streams, ETC., but also the prin-
cipal resorts and every town and COM
munity in the Hills is shown. 1t is plan
ned when the map is finally completed
with all the additions and erasures that
are to be made by Mr.. lines, to have it
made into zinc etching and each com.
munity that belongs to the federation
will get one for its own use. Each town
is also limited to twenty words of ad
vertising which will specialize on its
own advantages or slogan as it prefers,
and the wording of this must be in Mr..
lines hands within the uext two or
three weeks, as the zinc etching is to be
made in the form of plate that can be
used on the back of letterhead and
| will contain the map and the special
advertising of each community.
This map is of much importance to
each community, both individually and
collectively as the forest service will
mail them out free of charge on receipt
of names and addresses as it contains
government advertising. The letter
heads will therefore contain exactly the
same material whether they are used by
merchants in Hot Springs or Deadwood,
Edgemont or Lead and will undoubtedly
prove highly effective advertising on the
| outside.-Pioneer-T