El Paso herald. (El Paso, Tex.) 1901-1931, 1914-01-19
WORLD Of WHITE
At THE POPULAR
Crowds That Rivaled Christ
mastime Flocked Into
the Big Store.
SALE CONTINUES
ALL THIS WEEK

A crowd that rIvaIed the Christmas
buvers filled the Popular Dry Goods
store today. The crowds began at
$3.50 o'clock in the morning. when the
store opened, and at the time of go
ing to press every floor of the great
store was taxed to the utmost with
eager buyers Today was the opening
day of the great annual white sale ana
Mrs. Ell PasO made the most Of the ex-
ceptiOnal bargains offered IN all lines
of white goods.
Inside and outside the store was a
world of White" The window dis
PLAYS are beautiful: the general dec
OratiOns alone are well worth coming
to see Here are shown the finest Eu-
ropean and domestic products Of the
loom There are hand worked en-
imported direct to the Popular store;
beautiful creamy white table linen,
! delicate laces and under and outer gar
ments Of every description. And all of
/ white. The display includes white lin
en-, white WOOlens. white silk and
| white cotton. The windows are
| blaze of white, a half block on San
Antonio street and a half block on
Mesa avenue a solid block of the
finest fabrics and undergarments that
has been seen in Ell PasO in years.
Inside the World of White" idea is
strikingly carried out. From ceiling
to floor and from the roof to the base
ment everything is pure white. Over
every aisle is suspended green cedar
! and snow balls. The general back
ground Of white is strikingly empha-
sized by the use of sea green ferns
which have been placed in prOfusiOn
about the store. The decorations
throughout are beautiful With the
/ white fabrics and garments, and
the green cedar, the sight makes a
picture that is we'll worth coming a.
long distance to see.
There is a display Of beautiful white
goods that is the envy and admiration
7 of every woman who has seen it. It
is in the window on the Mesa avenue
( side of the store and attracted prob
ably more attention than any other
one thing in the brilliant exhibit. The
materials are draped on figures; not
made up into dresses. But the idea
given by the beautiful fabric; the hint
OF what stunning creations" could be
made from it, is what draws the fem
/ mime eyes. No finer product Of the
! Weaver's art has been exhibited in
III Paso than this one example Of the
{ Popular White Sale.
For the table there is shown the
finest Of linens Much Of this has
come from Ireland and represents the
finest that can be bought There are
table cloths, the finest Of napkins and,
in fact everything to beautify the din
Ing room. These range from the ordi-
nary linen variety of the finest of dam
ask and the stock offers a practically
limitless range Of choice and prices
But even the finest are offered at the
wonderful bargain prices that char
dcLeFlZe the sale. And these prices
are proving and will prove for the re-
mainder of the week the great draw
ing card.
On the third floor is the displav Of
ready to wear white spring suits. cor
sets and waists and lingerie dresses
It is complete in every detail It was
thrOnged today and many a Miss Ell
Paso will blossom out in one of the
delicate suits in the coming spring
The latest in spring millinery is also
on exhibition. There are the finest
and latest styles in straw hats and
hundreds Of long, graceful p1umes to
go with them.
For such q wide and complete dis
play and an untouched stock the prices
offered are wonderful And thew are
being taken advantage of 20 the Mt
most. Almost all who passed along
San Antonio street or Mesa evenue to-
day paused 20 look at the charmino.
could resist the impulse to enter. The
crowds were simply carried away by
the display and the prices. They
started on vie ground floor and then
made a complete round of the entire
building and each department Seemed
to show a finer display and better
bargains
The world Of White" was well non
ulated today and it is safe to saw that
the remaining days of the week Of tine
great sale will see even larger crowds
Better stocks and better prices were
never offered the buying public of
FL PasO-AdVertisem