New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1914-08-19
Mfg. Company
Is Coming Here
NOVELTY ELECTRIC COMPANY
rs SECURED BY EXTENDING
CREDIT.
WILL BE~MovED IMME-
DIATELY. NEGOTIATIONS
COMPLETED.

Another new industry for New UlmaN
now practically an assured fact. Finan-
cial support necessary to launch the
Novelty Electric Company has been Sc
cured the past week and Mr.. C. H. DirM
left yesterday for Minneapolis to have the
stock transferred to those who will have
active control of the company. The
moving of the plant will be accomplished
in short order, and before snow flies. will
be in operation.
About six months ago the matter of
securing this industry was first brought
to the attention of the commercial club
and referred to the committee on indus
tries which made an investigation and
reported favorably on the proposition.
Carl Jaeger, the inventor of dry cell
battery, which is being manufactured by
the company which expects to locate
here, and A. L. Otter of Minneapolis
appeared before the commercial club
upon two different occasions and pre-
sented their proposition. All that the
gentlemen asked of the city was to pro-
cure for them a suitable building for
factory purposes. A committee was ap-
pointed by the city council to find some
suitable place and for while there was
talk of buying the old Schell building and
moving it into the German Park. Later
they discussed moving the building onto
the right of way of the M. &. ST.. L., this
side of the Farmers elevator and also
considered erecting new building at this
point. All this came to naught however.
The promoters then informed the comm
ittee that the second story of the Bastian
block, corner MINI. & End North Street
would prove adequate for the start. But
it seemed that the enthusiasm had com
pletely died out and no further efforts
were made to get the industry to locate
here and it was generally understood
that it had been lost for New Ulm.
C. H. Dirks, who from the start took
a keen interest in the project, had, how
ever, not given up hopes and he and Mr..
Otter formulated plan which solved
the problem and secures the industry
for New Ulm. According to the plaps
the majority of the stock will be pur-
chased by few people friendly to New
Ulm and the plant will be moved here
Old Capt. Vanderhorck, well-known here
who is one of the stockholders says that
New Ulm is good enuf for him and that
he will retain his stock. To secure the
necessary working capital about 50 OF
New Ulm's citizens have agreed to finance
the company to the extent of 500 each.
The Company is Incorporated under
the name of Novelty Electric Manufae-
turing Company. 1t is possible that the
name may be changed after the removal
to New Ulm. The company has suff-
cient machinery for small plant and has
been manufacturing batteries for the
trade for some time.
In addition to the standard batteries,
multiple boxes for automobiles will be
manufactured, batteries for flash lights,
pocket search lights and batteries for
everything in electrical novelties. It is
planned to purchase the different parts
of these novelties and assemble them here.
What may prove the biggest asset .of
the company,is Jaeger's recently patented
electric insect exterminator. Only few
samples have been manufactured so far
but these have proven very satisfactory
and the company has a standing order
for 500 per week of these from one Chi
cago concern alone.
No place has yet been selected for the
factory. It is possible that Dr. ,Schoch
will erect a building on the vacant lot
opposite Mrs. Dongus' store which VIII
give them all the accommodations they
may require for some time.