Evening star., 1914-08-16

from commercial standpoint comes
pretty nearly conveying the feeling OF
many of the automobile manufacturers
In indianapolis. Business in the fac-1
tories already is good, and predictions
throughout the country are that the
automobile industry is going to have a,
prosperous season.
j. ]. Cole president of the Cole Motor
Car Company, when asked concerning
tie outlook. asserted that prospects
were very bright indeed. Mr.. Cole In re-
viewing the business situation OF the
country predicts prosperity not only IN
the automobile industry. but in all other
lines as well. In speaking of general
conditions he said: -
Prom every standpoint trade not only
has picked up. but 1t gives every 1ndi-
cation of so continuing. The prospect
for bountiful crops throughout the
country has lent its aid in lettering
conditions: and due to this fact the
farmer should have plenty Of money.
This fact Is suggestive in the motor
industry, as it is conceded that the
farmer and the people of the middle
west are going to furnish big part Of
the motor car market this year.
Says War Will Aid.
Another big factor that should
make for the prosperity of the nation.
although at the expense of other
countries. is the general war now TAX
Ing place in Europe. With this ,condi-
tion of affairs. one can see readily just
what effect it will have on the Ameri-
can market When countries go to
war. as in this case, il means that pro-
duction of all kinds in the lands SO
concerned must cease. Nothing can be
grown on the farms, because the farm
er has shouldered his gun and gone of
to war. The makers of all other prod
ucts have been impressed into service
and consequently American products
will have to be imported II the people
of those countries to live
War not only stops progress, but
the havoc wrought by it's ravages is
felt for long time after the last gun
has been fired. Business. at a stand
still through the war period. recovers
slowly. And so it is necessary that
outside assistance be had. With the
struggle between world powers now
on. the field of supply will be reduced
to minimum and prices correspond
tngly increased. Europe must have
American food products before long II
Europe is to live. and the time is COM
ing when Europe will have to have
many other American products.
Take the automobile in Europe. AL
ready every privately owned car in
Germany has been reQuisitioned for
the army, and many Americans touring
them up to the kaiser. Just such a
condition appeared in Mexico during
the recent war there. German auto
mobile factories as well as the shops
in other European countries are now
engaged in the manufacture of auto
mobiles for the army. When the war
Is over practically every pleasure car
will have been demolished and there
Maker Will Benefit.
Right here is where the American
iS ~ he
present the European export trade will
fall off. undoubtedly. for obvious rea-
sons. but it will outgrow all bounds
when peace is restored. The direct
and present benefit to the American
motor builders will accrue through the
general property occasfoned by the
big crops. Prosperity makes all busi-
is included in the front rank of Ameri-
can industries. With the increased
prosperity Americans will go into the
market and purchase motor cars. The
fact OF the matter is that they al
ready have been doing this for some
time"
In seeking reports from other makers
In Indiana and sister states where the
majority OF the motor cars are built, the
general trend shows good season 10 ex-
pected. All the Indianapolis makers are
preparing for good business and the gen
eral opinion prevails that normal condi-
tons have been reached.
The best engineering brains the automo-
bile industry has produced are represented
in the ears built in this section. The meI
who conceived and developed the new
models are acknowledged authorities in the
industry. 1t is of interest. then. wher
these engineers agree that the trend oi
1915 gasoline cars which are being pro-
duced will make stronger appeal fol
woman's favor than in any season In ths
past. These men who know the indus,
try predict practically to man that thu
gas car. with its new features for easy
driving is the coming woman's car.
Women Have Say.
Dealers handling gasoline cars in thu
past few seasons have found 1t more ant
more to their proft to devote increasing
attention to women. As one manufac.
turer expressed It: Women appear Il
be casting the deciding vote on which
car With the electrihcation OF gaso
line cars. women are driving cars. Of thii
type in larger numbers this season thai
ever before The growth Of popularity d
the gasoline scarS with.WenaandFavefsnnA