The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1914-05-07
BIG STORE NEWS
]. w. Wilson.

lawyer and bricklayer each a suit of clothes.
Each and every one got just the suit best
suited for his needs and all were PERFECTLY
satisfied with the materials. workmanship
and fit, and all We're more than pleased with
the reasonable prices. We cite this merely
to emphasize the fact that we have in this
big store a line of ready-to-wear clothes for
men and young mee that is very complete,
very dependable and very reasonably priced.
Suits formerly selling for s25 we sell for
S22.5O. We are doing this all over the store,
our business that in the end our profits will
be just as large as If we sold fewer goods at
a higher price. That our efforts along this
that our sales for April, 1914, were 80 per
cent more than our sales for April, 1913.
Quick sales and small profits are doing this.
We are doing another thing which we are
glad to note is appreciated, and that is the
paying of stiff prices for produce. In this,
we are sorry to say we have not the sympa-
thy or cooperation of some of our brother
merchants. We want to see Brookings a
real trading center. We want folks to say
of Brookings that it is a city where the high
est prices are paid for farmers products and
the lowest prices charged for Merchandise.
In other words we want our streets lined
with automobiles, buggies, wagons and
trucks, our sidewalks carrying a bustling,
hustling crowd and our stores and other
places of business thronged with buyers.
This cannot fail to help everybody. On the
contrary high prices for merchandise and
low prices for produce will cause grass to
grow in our streets. And the street is a
poor place to pasture a cow. She might get
run over by someone hurrying through to
trade at a live town just beyond our borders.
We are paying 16 cents a dozen for hen fruit
today.
In connection with this egg business let
us say that by using just a little care you
can be Of great assistance to us in keeping
up or increasing the price. Eggs that are
very small or dirty bring us from two to
three cents a dozen less and in consequence
we have to pay you less for that kind of
eggs. If you will see that there is straw
or hay in the nests and that the hen wipes
her feet, and will use the little ones at
home it will be money in your pocket. Please
remember that we buy any kind of fresh
eggs but that the clean. large egg will get
US all more money:
In line with policy as above enumerated
we have bought a car load of the very best
cane sugar and will sell it tomorrow and
Saturday for $3.50 a hundred pounds. You
know that when folks begin to can stuff
sugar goes up and this year we are afraid
the Mexican muss will also give 1t a boost:
We are giving you this opportunity to get
your sugar in at a very low price indeed.
This will only be sold for cash and from the
car. If you wish us to deliver the extra
charge will be ten cents.
You of course know that we give FIVE per
cent discount on cash purchases made in
any department except the grocery. Please
understand that this means spot cash. we
cannot allow this discount even IL the
amount be paid the dav after the purchase.
If we had added this to the selling price we
could afford to wait several days but where
it comes out of our profits we have to insist
on the above rule or else the end sought to be
attained will be defeated.
Here at the live store we have today an
exceptionally long and good line of work
shoes and work shirts. We wish you would
see these. for we know that an inspection
would almost insure a purchase. Ask to see
them the next time you are in.
Better attend the high school meet to-
morrow. Nothing like giving the youngsters
a boost and thereby boosting yourself. He
that with the young works and plays will
himself keep young.
The mother who has not as yet looked over
our suits for boys Is missing an opportunity
of saving a little money. These suits are
good suits and right up to the minute In
style. Some very fine things in Wash Suits.
It's our boast here that in our new Spring
and Summer, 1914, Kuppenheimer and
other makes of good Clothes we
can fit any man mentally as well as
physically, and we're ready to prove it to
your entire satisfaction today or any day
you're inclined to put us to the test. Clothes
for tall men, short men. slim and stout men,
young fellows Of 20 and their dads of 10
with $1,000 as a starting figure and from
that to $35.
They're coming back! One thing we've
noticed particularly since we announced the
arrival of our new Spring styles. is the
large number of old customers who have
been coming in to be fitted out for Sprins
and Summer, 1914. That is a mighty en-
couraging sign. 1t shows conclusively that
the suits and overcoats we have furnished
them in seasons past have made good. full
filed our promises to the letter. And It is
this very quality this way they
have of holding old friends and
making new ones through good service
and absolute satisfactioD--that you'll appre-
ciate especially in Kuppenh effner and the
other makes Of clothes we handle. Our
showing comprises a varied range Of new
styles, new weaves. new patterns. new color
shades. The price range is from $12. to $35.
N@
Our business after all is your business. I'M
less we can please you. we can not continue
to do a satisfactory business. We have found
that Wooltex coats. suits and skirts give
entire satisfaction to the best-dressed women
of this community. Women tell us repeated
ly that whenever they buy q Wooltex coat
suit or skirt, they are certain that the style
is correct; and because OF the Wooltex guar
antee there can be no doubt but that the gar
ment will give satisfactory service. Could
there possibly be a better reason why we sell
"oo'eA coats suiis aho ~
We have some very nifty and new suits In
extra sixes-41 to 45-that sell for $500.
Ladies with commanding figures should see
these.
Wool D1esses in Brocades. Crepes, Serges.
etc. that are particularly good this year
everywhere and especially good in this clim-
ate. We have Summer Dresses In Crepes,
KAnAA AffaxA r~ -