The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1914-06-11


vertising Medium for Banks,
Trust and Insurance Companies
That Is at Once Interesting
Re lding, Original and There
fore Most Effective.
A new financial advertising genius
has risen from the ranks of bank presi-
dents. For many years the work OF
publicity was carried on by men versed
in theoretical way, but very few OF
them understood what was most APP
pealing to the patrons of savings
bank; hence this field was left uncover
ed and is left uncovered to-day. Every
now and then something new will crop
up, but always in the stereotyped phras-
ing which the bank patron has learned
to read back ward and forward.
But now comes Mr.. John Schuette,
the widely experienced financier-the
president OF the Manitowoc Savings
Bank, of Manitowoc, Wis, with some
thing brand new, and something well
worth while, and something which the
home will cherish. 1t is SO replete with
interest that it held the attention of the
writer OF this analysis until the entire
matter was digested, from its inception
to the final end.
Mr.. Schuette conceived the publica-
ton of 3OO-page story and gave it the
title of John and Rose" The book IS
Hastily bound in red cloth, printed on a
fine grade of paper, ard in very read
able type. The book was created as a
souvenir of the thirteth anniversary of
the Manitowoc Savings Bank, and was
presented to its customers, and it is
problematical il a souvenir of similar
value has ever been presented by a cor
poration in any part of the globe.
There are twenty-nine chapters and
twenty sepia and colored illustrations
in this valuable work. John and
Rose" tells the story of n married cou-
pie who began life on an income of
$500 per year, and through saving and
systematic home and bookkeeping and
safe Investments, reached allluence in
old age. While it sets forth the salts
factory growth of their monetary fac
tors; ii also traces the development of
their family in way that makes it a
veritable heart narrative. Each little
thread OF their finances are considered
and so completely has the author en-
tered into the private life of this thrift
ty family that one imagines himself
directly in their very center. Chapters
are devoted TO the convenience of bank
ing, and to the helpfulness of bookkeep-
ing in the household and on the farm;
lnterspersed are scenes from domestic
life and discussions of familiar topics.
The husband explains to the wife the
intricacies of corporations, argues wo-
man suffrage with her, while in the
social circles there are debates, some
times disputes, as to tariff, taxation
insurance, investments, the engrossing
subject of high cost Of living, the dis
cuSsion even ranging into socialism and
Bellamyism. One gets glimpse of
farm life, their travels, lake cruises
and family picnics, sees the boys going
to college and the girls getting mar
ried, and later takes part in a silver
wedding and finally listens to fare
well address.
Mr., Schuette, the author, has reflect
ed lessons of thrift, not theoretically
but by actual and practical experience
Its spirit is wholesome and encourage
ing, and the splendid lesson of clean
living permeates the entire atmosphere
OF this clever piece of literature.
Every now and then, as page after page
is read, the reader is unconsciously led
to appreciate the use and benefit of
banks, trust and insurance companies,
the saving habit, ana is instructed in
bookkeeping.
This newspaper wishes to go on re-
cord with congratulations to President
Schuette, and to say that in the story
OF John and Rose" he has prepared a
tale which will prove of invaluable
service to every one who may read it.
This positively is the best advertise
ment for Banks, Trust and Insurance
Companies that the writer has had the
pleasure OF seeing in his twenty-five
years connection with this newspaper.
1t is dignitied, interesting reading,
instructive without exertion, but with
pleasure. -Financlal Times New
York;