The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-03-22
j. B. MOSbY CO.
GROWS WITH CITY
New York Has Nothing On
Richmond in Retail Dry
Goods and Fancy Lines.
FROM GOOD OLD DAYS
COMES UP-TO-DATE
Latest Styles in Anything From
Neckties to Silk Dresses May
| Be Here Secured in Best
Lines at Moderate Prices.

Notlng the prOEreSSlFeneSs ana the
infusion of young blood into the bus
mess world of Richmond, one has
but to visit the department store OF
]. b. Mostly & CO. to get an
idea of the remarkable step forward
that the city has taken in recent
years The shoppers OF Richmond
no longer have to 90 10 New York
and to Paris TO get the latest things
in womens wear. for 1t is here at
their doors,
Dating back to the days OF recon
struction, the history of this store is
a remarkable one. Three young men
started out with very limited capital
to establish a dry goods business in
the city. ON a limited scale they
opened Il downtown shop on Main
street, between Ninth and Tenth
streets, Today. the same firm, al
though 1t has changed hands several
times, has one of the largest and
most complete department stores in
the South. with line of goods I'M
excelled in quality in the country.
The firm. started under the name OF
Cardozo. Alsop 81 Co. j. b.
Mosby being the company. After a
few years, Mr.. Cardozo retired and
the concern operated under the name
of Aisop & Mostly, Just after the
name was changed the store was
moved further west on Main street.
Then another change took place. and
Mr.. Mosby became the sole propri-
etor. He moved his establishment to
Broad street, where 1t was made In
TO a retail store exclusively.
Young Mems Chance.
Mr. Mosby was g. great believer in
the young man, and taking several
into his confidence, he continued
branching out into departments, other
than strictly dry goods. and the con-
Germ prospered. This was about
twenty years ago. and two OF the
young men. who. by their efficiency
and capacity for hard work became
very close to MIR. Mosby. are now
president and vice president respect
lively.
MIR. Mosby retired from the busi-
ness about two years ago and tina
members of the firm now are, e. A.
DIETRICH, president. George c. Deit-
rich, vice president. and Il. G. Hulch-
er, secretary and treasurer 1t mas
always been the policy of the con-
Germ to keep young men in charge
of the various executive Offices. and.
through this method, ]. b. Mosby
4 Co. has become one of ths
leading stores of the South. Keep
ing abreast OF the times and FASH
to keep the store up to standard and
one has but TO visit the various de-
partmenfs 10 sec how we'll they have
succeeded.
From the time they entered the
business. the Deitrichs have been inn
bued with the idea that Richmond
could support a department store
equal 10 any in Philadelphia and
New York. and it has been their con-
slant aim To make their store UNI
equaled Their buyers so abroad
each year 10 select the latest Things
from the European continent, while
their representatives in New York
keep the store constantly supplied
with the latest creations of Fifth av-
enne.
A visit to the store is one Of con-
slant pleasure and Joy to the person
who loves the latest fashions and nov
elites Taking the store from top 20
bottom. it has within the past two
years been remodeled and refitted nm
til it Is veritable fairyland with
its dainty silks, satins, articles OF
wearing apparel, shoes, gloves and
house furnishings.
The first floor OF the building IS
devoted to dry goods, silks and now
elites. The latest hair decorations.
stationery gloves. etc, are 10 be seen
as one enters the store. Daintily sr-
ranged around the walls are models
of lavish displays of fabrics of all
( kinds, making the place alive with
colors There Is nothing hardly that
| one can conceive of that Is not to bs
I found on this floor. In the way of toll
ct necessities. Every line Is CONF
plete, making il "a regular store with
/ In a store The remarkable part CT
the whole place Is the elaborate de-
4 tail with which the store has been
| furnished The highest quality CT
goods are to he found. while the prizes
is within the reach of the modest
shopper,
( Feminine Fancies.
I The second floor is place to de-
! light the feminine heart. The front
part is confined strictly TO ready-to-
wear garments, underclothing, En-
cerie and corsets. The most heauti-
full articles are seen, in their feathery
whiteness, arranged in fascinating de-
signs. Particular attention has been
I given this department, as is shown
( in the elaborate arrangement II ~
/ wares. The finest imported French
linens and every known clath, wash
goods, ranging in price from mod
crate sum to the most expensive. are Z
/ to he seen. The fitting rooms are IT.
/ ranged 50 as 10 give the customer
the utmost privacy while she Is maxi
Ing her SGIG1eAipIS.- lIl-klika
III. H. Mosby & Co. are equal
to any of the department stores IN the
/ South.
IN the rear, last rs the customer
steps from the elevator, Ii the M0m0y
shoe store. ThiEsis perhaps the oniXE I
one of its Kind ia the city arrAnxN0
! lust as though 1t was separate ees.
/ adjustment. This department. Nae
/ Instituted about a year ago. and etnkea
! that time, has done enc Of tho lar6oNe