The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1914-02-23
GIVE BOOSTERS
AGAIN TONIGHT
LARGE AUDIENCE TURNED OUT
SATURDAY NIGHT AT FARGO
. COLLEGE CHAPEL TO WITNESS
ORIGINAL PLAY ENTITLED THE
BOOSTERS.

A large audience was present Satur-
day evening to enjoy the original play
The Boosters. written by the dramatic
class Of Fargo college.
The second performance of the play
will be staged this evening. at the COL
lege preceded by short addresses by
Secretary Hardy of the commercial
club on The Duties of College Gradu-
ates to the Community, and by F.
Leland Watkins on The Aims of the
Town Criers' Club.
The clever unity Of plot, exciting
situations. n witty conversation,
were a real surprise to the audience.
The college amateurs. would do credit
to a much more experienced cast. The
leading parts were admirably handled
by Milo Flaten. Helena Huffaker, Ruth
Gage, Al. Simonitch, Chester Fouts,
and Azalia Kobe.
The comedy is staged in a small
western town where activities, involv-
ing an asylum for sick and lonely
cats, several inevitable love affairs,
and a clever college boys masquerade,
conflict with the town boosters.
In the last act the city's future is
assured. The much desired canning
factory is secured. and the asylum is
transformed into a profitable cat farm,
the products Of which make UP beauti-
full furs.
Mrs. Hazelton and her drama class
deserve great credit for the originality
and excellence of the play, and from
the boost given them by all who saw
it Saturday night, they will be greet
ed by a packed house tonight.
In his speech Mr.. Watkins said on
Advertising:
Il have just ten minutes allotted to
me to tell you about a mighty big sub
Ject. am not going to waste n Of
that time relating funny stories.
advertising inc boosting are close
ly related if not synonymous. They
are co-eXistent with mankind or at
least with the sale or barter of human
productions or discoveries. While the
merchant of olden days cried the
good points of his wares, to the few
people who assembled in front of, or
who passed by, his place of business,
the modern merchant prints the
superiority of his goods or the attrac-
~tiveness of his prices to thousands.
Each appeals to the same human
motives. Each strives to attract at
tention. create desire and induce the
prospective customer to purchase.
These are the foundation Of all good
advertising.
Like early merchandising, banking
and the practice of medicine and law,
primitive advertising was question:
able. The invention Of the printing
press n the publication of weekly
and daily papers gave it a wonderful
impetus but it's mighty power was first
realized n utilized by INSCRIPTIONS
persons.
printed advertising has passed
through three stages in the last cen
fury.
"The first large use of advertising
was by fakirs n charlatans. It was
the instrument of the clairvoyant, the
quack doctor, the patent medicine VEN
dor and the circus exaggerator. It was
lurid, blatant and without honor. Il
brought disgrace to advertising in
general n prevented reputable firms
from using it. That odium stays with
1t to some extent, today, Mankind lis
tenacious of traditions, superstitiohs
and customs and we even now fire.
quently hear people say, That is only
an advertisement. Just as they some
times couple the words lawyer and
liar.
But time changes all things. Grad
ualIy the less conservative manufac-
turers Of inventions and novelties of
all kinds saw in advertising a means
to force the introduction of their new
AHtuS WIilSll phAeE wise WOulQ lie dOI-
mant for years.
And thus began the second era Of
advertising. 1t a now become semi
respectable. but it was generally bonn
basttc in style, wasteful in methods
II very uncertain in results. But
this era. just ended. has witnessed the
development of advertising into a
science. 1t has been adopted by mer-
chants and manufacturers of the very
highest standing of the business world.
1t is receiving the careful study Of the
very best brains n talent of the day
With the result that it now stands on
a truthful, thoughtful and scientific
basis, the recognized commercial edu-
Gator of the public, and the chief force
in the development. expansion and
control of trade in staples as well as
novelties.
bringing advertising to the high
place it now holds has been, in no
small degree, the work of the adver-
Using clubs of this country. The Town
Criers' club, which I here represent, is
one of the many such organizations
which are carrying on this great work
all over the United States.
It's objects are set forth in this
preamble of it's constitution:
II. To promote interest in adver-
Using and kindred subjects.
"2. 70 encourage and countenance
only truthful, upright and careful adj
vertising and advertising methods.
%. To maintain and improve, SO
far as ma be in its power, the stand