Arizona republican., 1914-10-26
The New Cddll2ac
Address of William Howell Before Phoenix Rotary
 Friday, October 23 1914


 solve. A hundred or more makes ard types are offered for his con- sideration and every salesman has just the car he ought to buy.
 Only limited number of automo- bile buyers have a sufficient mechan- ical knowledge to guide them in se- lecting a car. The purchase of an automobile therefore, is largely a matter of faith.
 Since good advertising and good sales talk do not make good auto mobiles. since performances not promises, are the measure of a cars worth, the correct way to judge an automobile is to know what it is, and what it has been in the past, not simply what the maker or ms salesman claim for it.
 Suppose, MT. Carbuyer, you were purchasing a thoroughbred horse, you would study his pedigree, would you not? You may judge him by ais breeding as well as by his points" Why not apply the same method in tEe selection of your new motor car?
 Study the cars pedigree, if it has one. Study the records of it's pre- deeessors, the character of the fac tory producing it. Be assured that it is manufactured as a harmonious unit by one factory and is not mere ly an assembly of units purchased from a score of factories and of fered for sale as finished automo- bile.
 Investigate the standing of the local dealer, his ability to give ser vice, his reputation for doing so.
 An automobile is a reflection of the experience and the ideals Of the organization that produces it. Con- sequently, if it is built on a found ation of good, sound manufactul ing sense, backed by wide experience, the history of the factory will show this.
 If you desire the car you purchase to give good, honest service in your hands, if you are seeking durability and economy as well as comfort, silence and power. you will find il profitable to learn what the early models of this car were. what they have done and what they are doing now.
 To assist you then, MT. Carbuyer, in making an intelligent selection of your. new motor car, I wish to pre- sent herewith, a few facts regarding the history of the Cadillac factory and the Cadillac car
 Why the Cadillac Dominates: You. as a prospective car owner, will find it an enlightening study to observe the number Of Cadillacs you will meet along the road. Not all of them will be 1914 models, for they will date back to 1902, when the first Cadillac was produced
 The Cadillac Motor Car company is an old company, it is one of the pioneers of the automobile industry. in fact. the first really practical mo- tor car built in this country was the Cadillac.
 For many years before automobiles were commercial possibility the Cadillac company was then known as the Leland & Falsoner Manufac turing company. engaged in the manufacture of gasoline motors f1r marine service. They operated one of the largest gear cutting plants in the middle west and built special machinery and fine tools of all de- scriptions.
 This organization was old in eX- perience, celebrated for the accuracy of it's workmanship and the thor oughness of it's methods and an ac- knowledged leader in the production of high grade machinery.
 The first Cadillacs were built b, experts and it is highly profitable for you to know that these same ax- perts, with few exceptions but wit many additions, are still building Cadillac cars.
 Cadillac Designs Must Be Correct Much time was spent by the Cadillac engineers in experimenting with mo. tor driven vehicles before it wa, finally decided to manufacture them Ard even then the company did no begin building cars until further ex, periments and tests had proven thei designs correct.
 That is characteristic of the polio, of the Cadillac company. Every i'm rrovement put on the Cadillac car, has been a real improvement, no adopted to gratify a desire of the moment. or to make talking point hut rather to give lasting satisfaction to Cadillac owners.
 Sixty thousand ur-cylinder Ca cillac motors, all of the same genera type. that have been built in te, years of increasing output, are in contestable evidence of the wisdom of Cadillac policy in building onl. after designs were proven correct Radical and frequent changes of de signs have had no place in the dc velopment of the Cadillac.
 Cadillac Materials, Too, Are Care fully Tested: The same careful ex perimentation which has precede, the adoption of Cadillac designs ha characterized the selection of ma terials with which to build Cadilla parts.
 Careful tests have been made upol every kind and grade of material il order to determine it's suitability fo the work it should be called upon t. do. From the chrome nickel steel 1n. !, 1frftv .arte- ta I1