The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1914-07-14
WILL COMPLETE PROGRAM
FOR TRADE WEEK TO-DAY
Trade Extension Bureau to Meet al
Business Mems Club at
O'Clock.
MANY ACCEPTANCEs RECEIVED
Anderson Pace, Widely known Au.
thority on Merchandising, to Speak
During Better Acquaintance Week.
Demonstration In Display OF Stock,

FOR the purpose of arranging sew
erai minor details and to add the final
touches TO an excellent program which
mas been arranged for the second an
nuai Better Acquaintance Week. be
ginning the second week in Aurus,
members OF the Trade Extension Hu.
rc%u of the Richmond Chamber of
Commerce will meet at o'clock this
afternoon I'm the Business Mems club
Letters of acceptance in answer to tho
hundreds OF Invitations which have
been sent out 10 merchants through
out this section OF country arc pour-
ing In by every mail, ana Indications
are that the number Of merchants who
VIII come to Richmond for Better
Acquaintance Week" this year will
lar exceed the number attending any
previous gathering here Of like ma
ture.
Anderson Pace. widely known IS "A
lecturer on commercial subjects. and
industrial commissioner OF the Chicago
Association of Commerce. vii! make
ms hrst public appearance In the South
IN Richmond. Wednesday, evening, Au-
gust -. at the jefferson Hotel when
he VIII lecture before the gathering
OF merchants. Mir Pace is said 10 be
Il forccful and cutertnining speaker
and is regarded AS AN authority on all
questions pertaining 10 merchandising;
lie was formerly advertising MANAGER
for Butler Brothers, one Of the Larry
est concerns Of itS kind Ia the coun-
Try Tor time he was special lee
turer or mercantile topics at the Uni
versitT OF Kansas. ana delivered a Sc
ries OF lectures on commercial subjects
al the University OF Chicago Those
III charge Of the program are congrat-
ulating themselves upon being able
10 secure tho services Of Il speaker OF
such splendid reputation and recog-
nized ability.
"t.I:IriNt. TII.: MONEYS
The two other numbers OF the pro-
gram for Wednesdays evening. Angus.
~ promise to he OF especial interest
and OF hcncht to all merchants. Nor
inau II. Johnson editor ana uronrictor
Of the Merchants journal and Com
'ncrcc. OF Richmond. will make a talk
dealing with the financial end Of fner-
chandising. ms having chosen as his
topic. Getting the Money" Another
profitable feature Of tho program for
The same evening will be :, dcmonstra-
ton in window dressing by an EXPERT
whose services have been secured es-
pcciallY for Better Acuuaint,nc.
Week" The outline OF the entire pro
gram for the week has been publish.
Ell ana VIII appear in detail when
com plete.
Richmond business men are co.oper
ating TO make the gathering :; sue
cess. ana one idea of holding the
trade gathering is 10 form q better
personal acquaintance between mer-
chants living in the surrounding ter
'i.or% and the heads OF Richmond bust
ness firms with which they transact
business. When the merchants come
to !:ichmond they are invited to visit
the various wholesale establishments
and in this way closer and more sat
isfactory relationship is fostercd. Tho
visiting merchant acQunints himself
with the volume and quality Of the
stocks carried by local concerns and
is given an opportunity TO adjus, va
rious business deals and TO establish
or verify his credit.
The program for the week is one in
which educational and entertaining
features arc wei! combined and 4 plan
whereby fares viii bee refunded TO mer-
chants visiting Richmond on the basis
of miles Travelled and aggregate amount
of bills purchased, only from mem
hcrs Of the bureau, has been arranged
This plan viii mean a substantial say
ing of money to merchants who come
here TO purchase their stock of goods
The zone plan" upon witch the re-
fund of railroad fares will be based
this year. is thought Ia be much more
attractive to the merchants titan the
old fat rate plan in vogue last year.