Bisbee daily review., 1914-09-16
CAPTURING SOUTH AMERICAN TRADE

CAPTUhlNG SOUTH AMERICAN TRADE
 During the past month there has been a continuous stream of American export manufacturers and their representatives pouring Bureau Of Foreign and Domestic Commerce in the New York custom house They have gone there in general with object to gain information regarding the South American market for North Amer.ean goods
 It is recognized now on all hands that the greatest immediate field open commercial development b. enterprsing Yankee Latn-America This is true for two reasons Our tade with Europe is largely cur tailed as 90 leave us with a surplus of foodstuffs and manufactured goods that demand a market and the South American markets which has hitherto been ly monopoliaed by Germany Great Britain is now for the first time in need our merchandise and will ing to buy it.
 Between the Panama Canal and Tierra del Fuego there 5oOOooOO people, mostly of European birth or descent highly civilized with money to spend and expensive to graufy needs sup ply. They offer natural market for our products 1t is yet by any means important the European market; while South America has been importing a s215OOOOOO worth of goods a year from Great Britain Sl76,OOOOOO from Germany and S154OOOOO5 from the United States. we nave selling Great Britain than the whole world has been selling to South America. and to Germany more than twice as much as we have sold to South America. Neyerthe- less annual buying power of 45OOOO0O is be scorhed particularly time when European mar ket is largely closed to us. There is an unequaled opportunity to gain rghtfu proportion of South American trade once established there we should be able to maintain our commercial supremacy. And the market in question is possibly destined to be o greater value than the markets Of Europe
 There difficulties in the way. to be sure Fore among them is the lack of adequate banking fa cities Great Britain has built up her large trade with Argentina, Brazil and Chni chiefly through her esa5 lishment of proper credit facilities. Exporters cannot expect to sell for cash country where the prevail ing system demands three months credit particularly at a time when the country itself is hard hit by the worldwide scarcity of cash. One of the great New York banks has undertaken to supply this want and is arranging, with the cooperation of the federal re- serve board, to open string of branch banks in the most important south American capitals The Argen- tine minister this country lending his aid and is rendering valuable preliminary service by arrans ing for quick transfer of money from New York to American business concerns operating in Argentina.
 Much has been made of tie lack of ships Wha defects ci transportation there may be between American and European ports there is less lack fe. a present with regard to South American ports Cor eighteen months the cargo space ships alrealy cp gagged in the trade has exceeded the space utilized by 3C per There arc plenty of ships available for charter to South America and if a sudden growth in trade demands it, some Of the ships the government proposes buy win doubtless devoted to that pur- pose
 Transportation will rise to the demand And after me inauguration of banking convenences and credit arrangements. the essential thing study the field and develop the market systematically as our German rivals have done. While the Latin-Amereans want goods they want them only if properly packed and shipped and adapted exactly to their needs The American method heretofore has been to treat this great market carelessly and even nsolently to try sell goods through correspondence conducted Eng lish to insist that American goods for Ameri- cans. good enough for anybody, until in many cases the patience of the South Americans has been exhausted they have turned to German CT Brit fish exporters who would them with courteous consideration and give what they wanted, preciBely as they wanted it.
 By taking leaf out Of Germanys book. may reap in South America far golden harvest than Germany has reaped and bind the great southern ie- publics closer to us not only in commerce bu in Che bonds Of newer and greater Amenoanism