The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1914-02-03

A news item that came out OF WASH
ington, d. c., a few days ago regard
ing the activities of the Canadian gov
eminent in the field OF advertising
provides food for thought and lnspir-
alton
The news referred to is that which
was furnished by the appearance be-
fore the Senate lobby committee OF
William ]. White, special advertising
agent for the Canadian government
Mr.. White testified that he had spent
between 100000 and $4,000 annuaiiy
for advertising Canadian lands In the
newspapers among the farmers OF the
limited States with the object OF IN
diicins Immigration to Canada. Ine
remarkable part of Mr.. Whites test-
n1ony came, however, when ne stated
that more than 500 900 Americans mad
zone to Canada during thesf4ast ten
Years as the direct result of the Cans
adam governments adye sing camF
1aign. Last year about III, ggU Amer
ifans crossed the border. ASKED as e9
Ir,5sE many had come back tfo1nlsS1 an.
ada during that pertoo VIE ,1ss
frankly said he did not Know as n ~!
interest ended when he landed them
on the other side of the border.
The object lesson provided by TINS
Testimony is not simply that adver-
Using pays. but that what is sauce
for the goose is sauce for the gamer.
whatever criticism may rest upon
the policy OF permitting anyone to IN
duce people to leave the United states
T. cannof be gafnsatd shat the Can
adam government acted wisely, Win Win
an eve open for business. and wen
within its rights in doing all 1t coul9
10 invite settlers to its undeVeLopeo
lands IL the Canadian government
can get such splendid results, otner
governments can do LIKEWISE. -.
might be made to appear ana quiee
tr1Ithfully to the farmers OF this coun-
nv that there are in many Secuons
~ Tho limited States superior agricul-
tirral and climatic advantages -, ovet
tlle barren wi.dernesses OF the Gf ,at
Northwest; and it seems somewhat
strange that such an opportunity was
NOT long ago seized by the various
governments OF this country
The wonderful advantages to DC
gained in advertising need not STOP
with the activities OF the hlshet, soIs5
.o,.nTneIts. either Communities coulu
.dI.ar4ise themselves in like manner
he sagacious Canadians after exertng
4hei,-, efforts toward drawing westward
ana northward from their own some some
what limited population, turned their
attention to other and more pfouuc-
iva fields and obtained their results
In this country and IN tue val -
Communities OF this country, equatt! y;
nToductfve results might be ootained
not in drawing settlers from s otfler
lands but in counteracting the e1oIls
osdraw away the people already mere e;
Also the rural communities neeoIuI
If development could draw peopte
frSn the thickly urban centers ano
give them better opportunities than
they have in the cities ..o,,a..
II is a mistake to assume, however,
that it is always the best plan 20 so
away from home in order to advertl s.s,
:; : " community, especially in a country
already we'll populated BY failing 70
advertise itself at home any com L.n,L9I,t
itv overlooks a golden opportunity .si
NJ advertisement wtH spread ana no
bring results in many instances mu uI
more uIrickly than in going a lons
tlistance from home to do II. me Is.
home newspaper. for example, spr e..as
i i,g.a1s over population better
acauainted with the opportunltles "
IS 81 bioited than .e!.,,a
thousand miles away. Both, hoWeveI'
Ne their. different fields, bnts5t IS
3,,5eta Ire 10 advertise q thing SstlousE
or two thousands M es SWAY an
IN keen silent about It at home.