Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1914-01-08
MURDER" CRIES
ALBUQUERQUE
MERCHANT
I'VE Need the Money" Shouts
O. A. MatsOn as He Cuts the
Throat of Every Price in
Big Stationery Store.
REMARKABLE SACRIFICE
SALE STARTS SATURDAY

"'Of en- sac words Of tongue 81 /
pen sadly quoted ., 4. Watson /
~ Matson a CO.. thls morning O. "a /
reporter for the Herald. "Weii y'u |
know the rest OF IL. and ~ do L. Sow I
! wight have sold al these goods be-
fore Christmas and hi Christmas
prices ~ had we would have made
"a barrel of money Bui we didn
sell thciu The goods are here ON
our hands. our store b. packed with
staple lines. and W are short 81 room
Moreover. there N barrel oi money
tied un Ia these goods and we need
the money That b. the whole story
we are going Ca sell these special
lines every article IN every line. Tor
what they viii bring IN cush. We
are going almost to give Thorn away.
The sale starts Saturday January
10th and will continue for just ten
days. u the goods last that long. We
do not believe they Will"
Mr. Matson's statements are liter
ally correct We have 10 take his
word for tho statement that the firm
needs the money. but the prices Mat
son a Company have made on large
lines Of goods Tor the sale starting
Saturday indicate that there Is ~ cN-
agperatlon even IN that statement.
Thcy are not strictly Christmas
lines: not hv any means. The goods
Include q wide range Of articles not
only desirable but In many Instances
necessary throughout the year ANA
the prices made are undoubtedly the
lowest ever placed on goods os stint
lar character and quality. few ~
the lines are indicated In the follow
ing paragraphs;
sterncau specialtlcs These Include
chafing dishes, perc@laters, egg sets
casscrolcs. samovarN cake stands
trays. etc They are 20 be sold ~
exactly onc-half price
cut glass: This embraces a large
selection Of exquisite cut glass, stand
ard size bowls and plates and many
attractive table novelties. The sale
price Is one-hnlf on every article.
Brass Goods. This n a comprehcn-
sivc line OF articles necessary for the
efficiently equipped writing table. ~
brary or office. candle sticks ana
candeinbru. book racks bowls. cigar
and ash trays. etc Every article VIII
20 ut exactly onc-haif price,
4 beautiful line of fancy Japanese
baskets supll enough Tor the home
living room. large enough Nr the
wash: for stocking basket or work
box. They will go az half price.
Pcnnants: This line includes prac-
ucaiiy every college pennant known;
with lot Of University ana Albu-
quorQuc pcnnauts. They VIII bc sold
co Ia OFF
Books: This includes uii Juvenile
ana Hift books out 90 am enormous
line OF both there Is hardly library
in the southwest that viii not he inn
proved bs O. study ~ these books 70
b. the book opportunity OF the year in
Albuqucrque chance Go get bcauii-
fully bound and Handsomely ILLUSTRATE
I'D standard works for almost the
publishers cost Every book IN these
lines goes al ia off
Leather goods: This line Us ~
OBSERVATION-DISCLOSURES and in quality 81
the goods S. an uncpualled bargain
event IN this mans town Every ar
ticIe Of leather goods iN tho house
will be- sold at one half price.
rho line Includes totict and mani
cure sots Ia great variety, from the
little five piece case 20 the hig dress
ing table box which includes every
article needed by milady'H toilet
These are not shop-worn sample
lines They are the very best tu hs
had and by standard makers, nov
and most attractive. In the same ilns
are military brushes, pocket books
biii books. travelling cases, music rolls
fancy note baoks and fine selection
az handsomely made ladies hand
bags. No woman who iF in need "'
hand bag can afford 60 pass hs
this opportunity 10 get one for jua'
J half the money. These bags were
priced ohcaply In the first place ane
: now that price has heen cut la two.
There b. q very attractive selection
Of fancy calendars which viii De sold
at half price.
Maison a co. offer their whole lin'
Of fancy stationery Ia boxes some
thing You need every day IN the veal
lat lust fifty per cent OF the regu
Tar price. u b. literally slaughter
Tor this cut brings thc price ON Inv
line az stationery we'll below cosi
Special attention n called 10 a lin'
Of attractive alligator novelties whiri
win he sold for sixty per cent les
than the regular price
Chimren's fancy paint boxes use
ful. amusing and inEtructive--at one
half off
Finally, n carefully selected Inc o
hand painted china. Including SOM
} useful plates, and beautifully decornt
ed tea and chocolate sets. iialf-prie
on. these also.
1 This eve need the money sal
! starts saturday. January 10th. n VII
: pay TO be early while the picking !
4 good.
Z