Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1914-07-15
BIG CAMPAIGN Of
ADVERTISING To
BEGIN AUGUST |
Commercial Club 10 Inaugur-
ate Publicity Plan With Dis
play IN Literary Digest Fol-
low Up System Arranged

Beginning with the first August is
sue Of the I.lterarq Digest the health
committee 81 the Commercial club Riii
"per ~ national advertising cam
palsH setting forth the superiority of
Albuquerque ; climate over that 81 aIi
'iher points IN the west ana south
west Tor those suffering with health
Impairment Tho fret monthly COLI
if'u0n haA been mlle from those
business ffms that have subscribed
~ the ADVERTISING fund and before
the present year is over S. 600 viii be-
rp'nt IN bringing e. the attention ol
the people ~ ofhef states me elimaia
~ TINS region. with be- idea 81 ate
tracing % the cts more money from
the same source which q 20 me pres
emf time sustaining al lines II husi-
ness m AlhaqucrQa and New Mexico.
The magazine advertising viii he
handled by the MHssengale agency u
Atlanta, Georgia. one of the largest
aud most successful Ut the national
agencies ina the southeast During
August Septembel and October the
Digest VIII be used twice each month
AZ a medium. and otter that some 9TH
or national publications Viii be em-
pioyed. Eight Inches n space has
httn contracted i0r n the beginning
with the idea 81 increasing the cx-
penditure As the season advance n
is proposed to use 80 least half doz-
en- mediums before the campaign
closes
The Commercial club does not pro-
pose 20 spend thousands uf dollars 10
secure inqulrers REGARDING the climate
ana then run risk Of losing them
Ift4tfHra Iat..aH... .4H 81.
lOw-up literature a publicity ex-
pert from California has been secur-
ed To- write a health booklet Of from
six 90 eight thousand words and 90
devise further means TO keep Alhu-
auefque In the minds of ali those Who
write for Information \ card index
system viii he Installed. and every in
quircr viii be cata iugued and kept on
the list Tor thirty DAYS. during which
time y Writeup VIII DC sent every dag
e xpdndine ON the climate and the add
yantages and resources Of the city
IT Is the belief ~ those who have
charge of the advertising and publicity
work that a large number of people
and q great amount Of money viii bc
attracted TO the ATS during the Win
ter months by the campaign, and in
order that the business firms that +
have subscribed To- the fund may
know at the conclusion of the adKer- +
tislng what they have secured for
their outlay. the health committee will +
ask an who are attracted here by
the advertising % report upon their +
arrival either IN person or by letter. T
ana a record will be kept OF their +
coming and going II has been the F
experience Of other cities, not so well f
favored as Albuquerque rs regards
Innate. that a properly directed adj T
Gertising campaign Will bring ia out +
.ldo money To the extent of Sla0 for +
sVery 81 spent Upon this basis the +
ocal advertising appropriation should ]
irng into the city s5ON GOO the first I
Gear. AS such Advertising is aceumu 4
ative and as those who come to the 4
southwest remain longer than the ]
'isitOrs at the ordinary health resort i
lty. the Commercial CLUB looks for
much larger return on the invest
nent But whatever the result Of the
.dvertising. the business men ii the
ity will be informed with the idea OF
making il possible to double the SUBJ
criptlons next year.
There are number Of firms n the
ity that the committee has not had
ime to canvass Thc entire $4,000
las not set been subscribed, although
10 difficulty Is anticipated in secuf-
ne the amount needed to bring the
otal up to that figure. Within few /
lays the committee VIII meet ana
conclude its work of soliciting. aud in
he meantime those who have not been
approached are requested 60 mail 70 +,
ne health committee Of the club a
fotice stating 60 what extent they are
Wiling to contribute. .