The Birmingham age-herald., 1914-03-17
Louis Saks

With bands. banners flying, color running riot and the glorious sunshine beating down upon thousands of in- terested patrons of Fashion Week this occasion was ushered in yester- day by the shops in gala attire. prom inent among them being that of the mammoth establishment of Louis saks. whose widespread reputation for pop ularity and peerless judgment in mat ters sartorial is too well known to need further introduction.
 Never before in the history of this magnificent store has there been q more beautiful display of ready to- wear garments than on the initial day of Fashion Week, and the throngs who viewed it. went away with praise upon their lips for the splendid taste and unqualified judgment that prompt ed the selection of the foods
 To Mir. Ben Levy, the head of the ready -to-wear department at Louis SaNs, is due a great deal of credit for the perfection which has been reached. His unfa1ling good taste. his affabil- ity at all times to his large clientele and hls splendid up-to-date knowledge of this sort of work has made the de- partment the equal, if not the peer, of any in the entire south.
 The window decorations attracted q
 
 at the opening yesterday and thou sands stopped to view the handsome decorations, complimenting them at the same time
 Entering the handsome store through pergola in white. decorated with trailing vines and radiant flowers, the store itself was handsomely decorated with potted plants and ferns and palms. and the manner in which the merchandise was displayed showed t off to great advantage.
 Among the beautiful models seen was a duplicate of one worn by Mrs. Yer non Castle. It was fashioned of white chiffon cloth heavily beaded over white taffeta, the bodice being made of beads and chiffon and the dainty cap of white lace with bead trimmings was a per feet finish to the lovely costume.
 A green chenille tailor gown, Paul Paret model cut in the most approved fashion, though not exaggerated, the soft drarery clinging in gracefully about the form, while the coat. cut diagonally and lined with black moire, hung loosely from the shoulders and was finished with heavy cords and but tons.
 A rose brocaded faille was built on the two tier drapery lines and fin fshed in plain faille. Cut steel embrold- cry combined with beads of brilliant hue made smart finish at the neck and sleeves while the daintiest of ba- tiste collars and cuffs. hand embroid- cred, were used a finishing touch.
 stunning afternoon toilette was fashioned of black taffeta the waist and sleeves being of net A minareu effect was used on the skirt and was trimmed with single band of black vel vet while the ultra wide girdle made the Frenchy touch to this chic costume.
 gown that attracted a great deal of attention was of the lingerie type. made of exquisite fine net heavily hand embroidered. It was built on cream colored taffeta and was draped bouf- fantely. the lower edge of the tunio being finished with dainty shadow lace A simple rose in deep red used on the corsage which was low necked made distinctive qualification to the costume.
 In the department of blouses and separate waists the smartest line of models was to be seen. Notably a white net blouse over which was draped T black chiffon garniture edged with tiny jet and crystal beads. The Margot col 1ar-all the rage. by the way-made an attractive finish to this model
 Another model of white chiffon cloth was drapsd into most becoming style of blouse the shoulders and sleeves being of gold embroidered net entra deux. while the slightest touch of pale green cpitfon was introduced at the neck and sleeves.
 A Castle" blouse was of flesh col ored chiffon, cut in surplice style. the ends crossing in front and tying at the back and these were finished with white silk tassels. The collar was fin 1shed with narrow white ribbon with d tiny edge of rose color.
 An "Anna Held blouse" was in pale pink chiffon cloth with white messa- line tntre deux and large pearl but tons oown the front The shoulders