The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1914-03-02
VANGUARD COMING
EARLY FOR SPORT
Southern Merchants Will Make
Purchases in Time to Attend
entertainments.
RICHMOND READY FOR HOST
Trade Extension Bureau Rests
Easy After Putting Up Big
Advertising Campaign.

Southern merchants. the vanguard Of
the host that will descend on Rich
mona for Spring Trade Week. Will ar
rive hcrc to-day, IN order 70 corrplete
their purchases In time 10 participate
in the round Of amuscrlents provided
for the visitors by the Trade lENten-
sion Bureau OF tho Chamber Of Com
nerce. which stands sponsor for tho
succ2sa Of the affair This is rarticu-
larry true of those who enjoyed R!ch
mond's hospitality last fall, anu, al
though the official program for the
week will not begin until Tomorrow
night. the committee or ARRANGEMENTS
is confident tina: hundreds OF the visl-
tors will he In town before night
Pronting by the experience OF thc
first venture. and with the ADVERTISING
spread ny those who came TO Richmond
for Better Acquaintance Week" tho
Trade Extension Bureau has conducted
ono OF the biggest campaigns ever
attempted by this city. Hundreds OF
thousand OF letters and circulars have
been sent out by the bureau and the
members who are contributing to the
movement. and few. II any, merchants
In virginia. North Carolina, South
Carolina and sections of other South
ern states have failed To receive an
urgent invitation 10 look Richmond
over before putting in the spring and
summer stocks
All Force. Co-Orernte.
All forces of the city are co-operat
inc with the bureau In its effort TO
make Richmond the Gateway 10 the
south in reality as we'll In name.
Although the campaign was planned
and carried or by about 100 concerns
the other business houses arc promis-
ing To do their share toward the en-
tcrtaiuinent and amusement Of the
visitors. and they viii no given the
glad had no matter where they may
stray while here
Spring goods have been attractivolv
displayed IN all stores and by all Job
hers and Wholesalers connected with
the Spring Trade Week. Statesmen
have been called I'm from the road TO
assist the local sales forces, and in
order to have the merchants greeted
ny familiar faces whenever possible
Everything 10 facilitate them In maxi
Ing their selections has been done and
II VIII not be the local dealers fault
II this city does not become the official
tobiug centre of the South
Entertainments on n large scale havo
been prepared Tor the amusement OF
the visiting merchants their wives ana
families. The big get together"
meeting tomorrow night in the Bust
ness Mems Club viii officially open
the week The meeting will begin at
t,l5 o'clock, with Governor Henry C.
stuart us the principal speaker
There viii he a cabaret performance.
and the Whole affair will be informal
and conviyial
Miller & Rhond~ VIII Entertain.
Although not member of tho
bureau Miller e. Roads will entertain
the visiting merchants Mt 7:I6 o'clock
on "Wednesday night with dinner in
their store Mayor Ainslic and presi-
dent W. T. Reed, Of tho Chamber Of
Commerce. will aid In welcoming the
guests. Following the dinner a dem
onstration of modern merchandising
methods and a display of STYLES will
be given.
on Thursday might 81 special per
for'nance of the Grayce Scott stock
Company assisted by local talent In the
musical drama, Forty Five Minutes
From Broadway Will be given nj The
Eijou Theatre
TIL. final day Will be given over TO
entertainments by various local con
GERS at their plants. and In addition
there VIII he theatre parties, sight.
seeing trips and numerous other
amusctncuts
Visitors VIII lie welcomed AT I'll sta.
tons Ivy representatives of tho Tra.te
Extension bureau and the contribut-
Ing firms They will be escorted To the
'hainoer OF Commerce and Manufac-
iufers Building, where they win be
registered and given a book OF tickets
To the ainuscments.