The log cabin Democrat., 1914-03-31
ADDRESSES
 HENDRIX STUDENTS FRED HEISKELL SPEAKS
MAN DISCUSSES PRO FESST0N OF NEWSPAPER
 MAKING.

Fred Heiskell, managing editor of the Arkansas Gazette, this morning delivered an address before the stu dents of Hendrix College on the sub ject of Newspaper Work" Follow- ing this address MT. Heiskell met with the class in journalism and the editors of the Mirror and the Bulldog, the college journals gotten out by the students, and gave them a few poin- ters concerning journalism.
 MT Heiskell, accompanied by for mer Governor George w. Donaghey, this morning, and was driven to the college where he was introduc- ed by Dr. J. H. Reynolds, president of Hendrix, who eulogized the work be- ing done by the Gazette
 Mir. Heiskell's address, in part, fol- lows:
 was invited here to discuss the newspaper business as career and to talk also on other phases of the business. ] have said in other talks of this kind that the man whose chief ann is the accumulation of dollars should turn to some business other than the newspaper business, but the man who wants to live in the boiling midst of things and wants to do things, can do no better than to choose the newspaper game as his
 ife's work. l suppose l am safe in saying that the average return of newspaper work is about equal to that the average man receives in ether lines, but I am inclined to think that the same amount of energy and intel ligence put into some other pro- fession would bring better monetary returns than when put into the news lnper business.
 One reason so many men fail in the newspaper business-that is in the editorial end of the newspaper business-is that they do not study as they go along, To learn the newspa- per business, one must go where the newspaper business is taught, and that place IS a newspaper office. should advise the young man or young woman who decides on news paper work as a career to start as a reporter on daily in a city of 10000 people or less. I say this because the reporter in a city of this sort gets a more varied experience than the re- porter in the larger cities.
 Put accuracy above all things else. The accurate newspaper man is the safe newspaper man and the good newspaper man, and he is the news paper man who will get on Each year the newspaper business is more exacting. The fakir has no place in the newspaper game today. The av craze newspaper of today is too dig nifed and too decent for faking.
 Because l say the newspaper office is the proper place to learn the news paper business, 1 do not wish to be as saying that schools of journalism are not good. 1 think schools of journalism are good, and that they will get better each year, but when they are best those graduat- ed from them must expect to get the actual and real newspaper office eX- perience before they know enough of the newspaper business to draw sal aries.
 q do not believe the average citi- zen gives proper credit to the news papers. The good newspaper does for a community is taken for grant ed, but the newspaper should be given a greater and more substantial credit than it gets. I do not think that Con- way has a better advertisement than its daily newspaper. The fact that Conway supports daily newspaper makes an impression on the casual visitor and the daily newspaper pub lished at Conway is a most excellent small town daily. Of course, 1t is just as every other newspa- per is criticised, and of course, many men know they could do better if they were in charge. It is a great pity that more of these amateur journal .sts dc not get opportunity to try out thei- methods If they did it would help the newspaper business and the men who have studied it and who know that the newspaper business is an exact and exacting profession. All of you have heard criticisms of news paper English, and many of you per
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