The chronicle=news., 1914-07-20
finest ever delivered before mer-
chants convention. Mr.. Jaffa said:

finest ever delivered before mer-
chants convention. Mr.. Jaffa said:
ADDRESS OF PRESIDENT JAFFA
"It is great pleasure and highly
esteemed honor to address the repre-
lsentativcs Of the Merchants of Colo
rado. To see SO many 0iAyou have
come to The Fourteenth Annual Con-
vcntion, speaks well of the interest
manifested In our annual assemblies.
Each and every retailer throughout
the State ought to give his loyal sup
port to The Association and should
be member thereof. Those who
have attended the conventions and
are keeping In touch with the work,
cannot fail to realize the good work
which is continually beins done in
behalf of the retailer. The perusal
of The Merchants Index, week after
week, affords tho very bcgt informa-
tion and instruction touching upon
the subject most Interesting to the
trades pccrle. >
"One copy of the Merchants Index
is worth the years subscription and
II any of you people have friend in
the grocery business. here or else
where. subscribe for him copy. and
he will thank you forever hereafter.
''1t is well known fact that the
Index Is the only revenue We have to
carry on the expense OF the A.socia-
tion, and owing to general business
depression and a little antagonistic
feeling of the Denver jobbers, many
of the advertisements have been
Withdrawn from the Index, and it
and most economic financiering to
make all ends meet. Much credit is
due to our Secretary, Mr.. Hatten-
bach for the efficiency he has shown
in the. management of the Associa-
1tion affairs, and of his own accord
he cut down his salary to prevent a
financial deficiency 'tati.a-'t
| ave have been very fortunate to
renew advertising contracts and get
new ones and notwithstanding that
the Merchants Index enjoys the rep
utation that it is the best trades
paper in existence, IT. is difficult to
procure enough patronage to over
come lossos sustained, and I wish to
call the attention of every member
Iof the Association that 1t is possible
for them to help materially to in
crease the revenue Of The Merchants
Index by using their efforts in solic-
iting advertisements. Every re-
taller. and we arc all retailers. has
more or less influence with manu-
1facturers and iObbers, and these pco-
oIc will respond literally to the ap-
pool of their patrons, so I say to each
and every one of you, write to the
jobbcrs and manufacturers You have
dealings with and ask them for an
7d in the Index. Let us become as
independent as possible and make
THE Merchants Index, and through
1t, the State Association. the most
prosperous of any In the land.
ITO overcome partly the losses
sus stained. the matter of giving Il
Pure Food Show under the auspices
|ciation was considered, but after
careful investigation it was found
that II would not be practicable at
this time, but the Denver Associa-
tion promised to give Pure Food
Show some time in the near future
and share the profit with the State
Association.
THE Secrctary's report will show
the result OF eighteen month"; bust
ness. The convention having changed
from January to July, gives us yea,
and half business to review at this
time instead of one year Our fcrnc~
President. Mr.. o. w. Ward. on ac-
count of pressing personal business
resigned the office last January and
the Board of Directors honorcd me
by election to fill the vacancy.
AT the very beginning of the year
We were confronted with the conflict
between the Denver Jobbers and Re
tailers. causing the Denver .Jobbers
to withdraw their patronage from,
The Merchants Index The contro-
ycrsy arose. l understand, by some
Iof the Denver Retailers interesting
themselves in Wholesale Grocery
business. all due to the misunde
standing between the Jobbcrs and
Retailers US to the selling and SUP
ply concerns by the Jobbcrs. which
the Retailers claim as their lcgitim-
ate trade. and perhaps other local
conditions which would be too Diff
iicult to explain here. The resolu-
ton passed by The Denver Retail
Grocers' Association, and offered and
adapted by The National Convention
gives much light on the subject as II
|referS to the misunderstanding exist
ing between Manufacturers, .Iobber
and Retailer, and there is not n town
where there are Jobbers located but
the came trouble continually arises,
and 1t is to be hoped that these rcso-
lutions may be fruit bearing o clear
the atmosphere. In this respcct I