The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1914-06-25
EXPLAINS MORE FULLY
ADVERTISING PROPOSITION

My attention has just been called 20
an article In your paper headed casks
Council to advertise" In your issue of
June 18th. Please accept my thanks for
the fair way in which you present the
proposition. II was my impression that
| explained the project when / called
in your city. II you are interested 1
would thank you to note the PROPOSE
tion:
$4,000 pamphlets will be printed con.
taining the resources of each county.
This article will deal with the resources
in general and will also contain such
writeups of communities as see the nd.
vantages Of such publicity. Each coun.
ty will have Its own pamphlet.
The entire 20 county articles and such
community writeups as appear In the
county pamphlet will be bound in ONE
complete book, which will have n heavy
card board cover with an artistic three
color design thereon Of this book $4,000
will be printed.
Both of these publicity matters will
be distributed at the Publicity rooms
by the Board OF Exposition Managers
at San Diego during the life Of the fair.
For instance nc the conclusion Of the
lecture on Quay county the lecturer
will distribute TO such persons as ap.
pear interested one Of the County pam.
phlets, IL the same party appears 20
have formed any interest aside from the
usual one he Is handed one Of the good
bound books and receipt similar to the
enclosed is requested of him. This
card is filed by the board and dupli-
cate of the name and address is sent TO
the Commercial organizations in that
county, for their future follow up work.
in this way the visitor to the New Mex
leo Building at San Diego Ia kept track
If long after the fair is closed and II
forms the nuculus of n valuable mail
ing list for any community.
n the Board dnds the necessity Of
printing more pamphlets during the en-
tire year it win do so, so that there will
always be ample matter for distribu'
tion.
In addition TO this publicity, the
board will bind in heavy cloth cover
with gold lettering "New Mexico, The
Land of Opportunity, Her Resources
and Industries" a sufficient number OF
these complete books to send one tc
each public Library and Newspaper in
tho East and Middle West for their cat
alogue and library, fer at this time
while there are number Of histories OF
New Mexico there is no volume on any
of these files that treat Of the actua
Resources. This phase of the publicity
alone is worth many times the amount
asked which by the way is based prac
tically on an actual cost.
| For full.page, which is sx / aetna
type space and 0x12 actual size, thu
cost for page in all three editions Il
only scventy.fve dollars (75), and I be
licve after you have given this lette
your consideration you will agree tha
this is the most reasonable publicit.
proposition ever presented to your cit.
and am sure that your council in thei
wisdom will arrange for two pages Gov
cring the opportunities of Tucumcari
for here Is an opportunity to reach
large class Of people not ONCE but witt
the aid of our system of card index
YOU may keep in touch with them for
long time.
I hope ! have been able to make tn
matter as clear to you as possible an
that you can see the great benefit tha
your city should derive from such clea
publicity. We do not solicit the write
ups of any individuals nor do we plac
display advertising in the body Of th
bound book, nor no advertising asid
from Community writeup in the Count
and City pamphlet and none in the l.
brary edition either except as befor
stated, the resources and county an
city articles.
I sincerely hope you can see your wa
! clear to endorse this proposition and
again thank you for yCur fair article,
am, Very respectfully yours,
A. T.. KoEHLER, Jr.
Commissioner OF Publicii