The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-02-22
Olive Fremstad.
Copyright by Mishkin studio

clearing house for all goods. Every
thing will go there. from grand plano
to a babys bib. and II will be checked.
Then II will be shot, not carried. not
handled. to it's proper floor ready for
sale.
Another text OF the big new store is
that modern ingenuity will enable II to
go into the new section and not advance
prices. Therefore the human equation
has been eliminated wherever possible
and machinery performs its part quietly
and out of sight. Just how many miles
OF belts carry goods to be wrapped. Just
how many chutes take the goods down to
the delivery department or how many
different ways there are OF shooting them
back again has not yet been figured out
by anybody but the architects and build
ern II may be added that twenty big
plunger elevators VIII carry patrons
alone. while the others are found nest
on nest in the rear.
You have noticed In passing great de-
partment stores at night that the heavy
curtains are down. but light rays indi-
cate that the trimmers are arranging
their pictures for the morning. There is
nothing like that at Lord a TayIors \
window scheme was specially devised for
the store. All the vestibules and en-
frances on the Fifth avenue side become
windows at night and they are all ele-
vator windows. That means that the
window trimming Is done out of sight
In the daytime Oh the floor below. and the
entire set or sets slid on the ele-
vators. which raise them to public view.
II Is all window at night in front. ex-
| cept for the necessary building supports.
and the curtains are never down.
Special Reaectors Aid Lights.
There are some special things. too. in
| the way OF rehectors which give the out
alder m wnOd hRht Wharavar ah mn 4.
stand Electric lights difused through
feldspar at night show every shade. color
or tint OF the fabrics.
So that there need be no congestion In
the streets outside there Is a specially
| constructed automobile and carriage en-
trance on Thiry-eigiyth street. where
patrons are left or picked up with no
blocking or long hunts. There Is every
thing on this and the other hoors. every
| thing that man. woman or child can wea r
\ or use, except Of course. food to take
home. You can get all you want for inn
mediate use on the tenth Moor.
After leaving the street floor you 90
/ to a balcony and get flowers to al =
church or deck a buttonhole; you 30 u
the second floor and 20 into the realm
Of women's wear. The third floor Is
filled with every article Of clothing for
woman or child or man. displayed sc
that II can be seen without trouble There
are outside display cases. and every once
| In while there 10 a room containing
everything that can be used. There IL
no waste space. but no extravaganza IN
room. There are only salespeople or
| the floors, because there are no porters
| TO clean up no cash girls. messengers o'
errand boys. Everything goes by chute
or endless belt to one place. where J
10 taken caro- Of. Even waste paper !:
shot down to the lowest floor a. fast a.
II appears.
Appeal 20 All Mothers.
There Ia a feature OF the fourth 400
which will appeal to mothers There ~
children's barber shop where specialist
will attend to the volatile youth OF tn
city, and they are guaranteed to Gu
hair In any situation. You also notfc
about this time that In carrying out tn
system everything OF one line OF good
is on ono floor. A woman wants Al
outt,t say, except the shoes. She get
them on ono floor and does not have q
trot around or lose her way. II 10 Tn
same way with youths and children,
The fifth floor has real rest roor
Tor women. When II ID opened Iuesaa
Il will invite to rest or to chat or-"ei
J there IL a cigarette department near by
IL she must There are also telephones
} and a nice thing about them Ia that ther
In a system OF ventilation by overhead ex
! hausts. There are theatre ticket once
, | right next to the telephones WnicH 10 ~
other delicate hint to the person at IN
other. end OF the wire n newsstand IL
, all the newspapers and magazines, an
altogether the foundation for a very pleas
ant evening can be laid right In the on
spot.
Then you can cast your eye owe
Oriental rugs and carpets uphonter
. interior decorations and the like II yo
: are not restful. and after that there
the sixth floor. with Its furniture an
blankets, and there II the seventh. wit
its pianos. piano-players. and In additio
! the concert hall. with its $4,000 orgai
: There IL a feature here. The private mus
rooms are soundproof NO that "a regimen
: Of player-pianos can be going at on'
and nobody deafened.
The restaurant In on tho tenth hoo
9 which IL ono beautifully decorated roo
after another. with great kitchens bac
. OF them cleaning In brass and silver an
steel. The patron will not get up to II
o eleventh hoor, but its utility will be n
l. Elected In better service downstairs. Tht
. ia the floor for the employees. with Il
q gymnasium. its dining room. Its prom
0 | pades, It's roof gardens. its smooth foo
n the purpose of which 10 shown by piar
, at one end ~ lockers. 10 lounges. n