davidaulloa/AmericanStories huggingface dataset:
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
PRESIDENT OFFERS
PLAN To SETTLE
COLORADO STRIKE

Washington, Sept. President
Wilson today submitted a plan for a
three years truce to all parties in
the Colorado mining strike. The
president urges the acceptance OF this
plan on patriotic grounds, abiding to
the European war. and that the need
that '.all untoward and threatening
circumstances" being out OF the life
of the people OF the United States
At the same time, the President
serves warning on operators and
remained about as long as they ought
to doing police duty in the strike dis
tricts.
This action by the president viii
again pecessitate a decision by the
Rockefeller interests as to whether
they will make concessions in the
vital principles involved in the strike.
Thus far, John D. Rockefeller has
indicated q purpose Of fighting it out
to the very end, but that, OF course.
was before the president had made
any such appeal as he has now adj
dressed to the operators and miners
The president points out that there
are important public interests in
volved in the existing controversy
aside from those OF the two contend
ing parties. The plan he submits
was evolved by two representatives OF
the government who have studied the
issues In the strike for several months
with a view to finding a solution.
The plan contemplates establish
ment Of truce for three years. dur
ing which the State mining srd labor
laws shall be enforced. tire restora-
ton to employment OF all striking
miners who have not been found
guilty Of violation Of the laws.
Intimidation OF non-union or union
men Ia to be prohibited and wage
scales ere to be published.
A commission Of three to be APP
pointed by the president Is to be the
appeal body to which grievances that
cannot be otherwise settled are to be
taken.
The president sent letter outlin-
ing the governments plan to the
president OF the Colorado Fuel and
Iron company, the chairman OF the
victor-American Fuel company. the
president Of the Rocky Mountain Fuel
company and the officers OF the
United Mine Workers Of America.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

house, was persent for the homecom-
ing. and the welcome given the favor
ties OF last season and the additions to
the company was one such as has
never before been geen in this CITY,
Ovation after ovation was given the
players as they eappeared. Those who
had gone through the last season ana
who had been drawn back to Rich
mond for another were received with
greater enthusiasm than was given
the new members, but the outbursts
which greeted them could not have
been short OF very gratifying. The
spirit of recognition of merit, a Ricn-
mond spirit, was shown later also,
when after the third act. the stage was
literally covered with the fora
tributes of the admirers Of the pay
ers.
Little speeches, all short, but ex-
pressive OF pleasure and of apprecia-
ton, were made by each member OF
the cast Then there came from the
audience the voice of Alvin VI. Smith,
who, speaking for the Rotary club and
taking upon himself the spokesman
ship OF Richmond theatergoers, ex-
pressed pleasure at the rturn OF Miss
Scott, Mr.. Newing and those who are
associated with them, welcomed al.
and assured them that the wish Is
that their present stay may be long
and mutually pleasurable and profit
able.
So great was the welcome that the
time incident to It's actual. expression
caused the close OF the evening r.
Torrance to be more than halt an
hour later than scheduled.
Under Southern Skies" an OLD
favor,te, always fresh and new ana
we'll received, was the play. The In
depreciation of the authors work was
admirable, every character being
faithfully portrayed. The music. the
lighting effects. the scenic background
and tn work of the actors, all form
ed the unit of perfect presentation.
SO overshadowing was the triumph
which marked the return Of the
Grayce Scott players to this city that
there is left little roo INTO deal with
the play itself. It and the players de-
serve more.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
HERBERT Kelley
AND MISS Shannon

A rood-sized audience greeted the
two metropolitan stars, Herbert kefcey
and Effie Shannon. at the Empire last
night with much enthusiasm. Miss La
yerne's promise TO have none but the
best is well fulfilled this week, and
neither play nor players have been
before seen at popular prices.
The play is charming comedy of
modern social lie, and admirably
adapted to exploit the are of the two
Richmond favorites who star therein.
= IT IL not such long cali back to
the days when Kelley was the peer of
matinee idols, and time has dealt light
~ with him, and his performance last
right was invested with all his artistic
ability and pleased immensely.
Miss Shannons art. too, shone most
brilliantly and attraetively. and she
wore numerous and costly creations of
the dressmahcr's art during the three
acts
Almost faultless support was rem
dered by the members OF the Empire
company Edwin Arnold. handsome
and debonair,. gave a polished portrayal
of an ardent Irish wooer. sedIey
bTcWH. as spOiic9 sun. dGluitleu Hifu-
self most creditably. and Arthur
Bertheiet did the butler in his own
finished style.
Misses Fitzpatrick and BIakeney
completed thoroughly satisfag tory
cast. and helped to make the whole
performance an unqualified success.
The stage manager should have
word of commentator. for the very
beautiful and handsome settings
In word. Years OF Discretion" af-
fords an exceptional opportunity on
which lovers of dramatic art should be-
stow a liberal and large patronage
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
.KA|SER'S CAUSE
ABLY CHAMP|0NE|''l|||||
BY PRETTY NAH
THINKS PUBLIC OPINION HAS cow
OFF AT A TANGENT ASD wE
HAVE BEEN UNJUST.

New York. Sept. THE unmistAlg.
ably Am erican girl who gathered fheS
folds of q French gown about her ~
she spunkily came 70 the defense o.
Germany and the kaiser this afternoons
at the Hotel Bltmore, was Miss Helen
Scott opera singer and soprano OF tha
Century Opera eompany's force. Misc
Scott came hack TO America today on
the Holland American liner. Rotterdan.
after spending three months in Ber-s
lin.
Miss Scott Is utterly American. but
no home conner has been more er1-9
phatic In demanding fair play for
Germany. She thinks that publin
opinion in this country has gone on
1T a tangent, and that we have been
something more than unjust to the
most wonderful people In Europe
I'm not arguing about 1t. I'm tell
ing you" said Miss Scott. Il have just
spent three months III Berlin. To be-
gin with. the kaiser and the peop1s
didn't want war. They were abso-
iutely forced into war because theY
understood the purpose of Russia 10
make use of the French to crush the
fatherland.
THE world has never seen nation
so com pletely in accord with its ruler
as the people OF Germany are with the
kaiser.
"Germany's keenest resentment II
against the English. Nobody in Ger
many thought that England would
ioin hands with the car. II seemed
unthinkabie. From the kaiser down,
the nation thought that England
would remain neutral. Germany was
Mortified when England declared war
after the chancellor had explained to
England that Germany, to save her
own life, had TO advance through Bel.
GUM. To Germany. Englands course
is wicked, treacherous, unforgivabl6.
Nevertheless. Englishfnen in Germany
were courteously treated.
1T may interest Americans to know
that Germany expected Japan to fight
with her, Early In August people
In Berlin were carrying Japanese on
their shoulders and cheering them
loudly. Then came the news that
Japan would help England We looked
around to see where the Japanese were
and they had disappeared--abso1ut
melted away. How they did 50 no
one knows. but they must have had
advance information giving them thA
cue to slip out Of the capital.
I'VE ought to be fair overs here.
Public opinion Is sure to change when
the whole truth comes out. The whole
world was Jealous OF German ability
and success, and the world has united
20 blot Germany from the map. There
fore. Germany had to violate neutrai-
ity treaties or face ruin. It was life
or death.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
DATA
ON PELLACRA CASES.

High Point, n. G.. Sept several
days ago DR.. P. e. Garrison. surgeon
in the United States army, in com-
lsany with DIR. w. NJ Jones, county
superintendent of health. were in High
Point obtaining data concerning pei
lagra. They are carrying on a thorough
investigation OF the location and dfs-
tribution of this disease throughout
this immediate and surrounding Vi
entity. and will make an especial SUR
vey Of the mill districts OF Gutlford
county. Their istention is later to
return here as several interesting
cases were found In this town.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
Norfolk & Western Railway

ONLY ALL-HAIL LINE TO NORFOLK
Schedule in Effect May ~ 1914.
Leave Byrd Street Et1tinn. Eich-
mond. FOR NOdFOLK: 1900 A. M.
1900 r. NJ. .a.to T. Ii.
WEST: sS:15 A. NJ, $3.50 A. NJ, 1890
r. NJ, 1870 p. M.
Arrive Richmond from Norfolk:
sll:40 A. n, 1855 p. M. '1l:20 p.
NJ. From the West: $3.50 A. NJ. f2:l0
P. NJ. ti:40 P. NJ, ss:05 r. NJ. $500
r. NJ
DAILY. fUaily except Sunday
" b BnVIfi. W. c. SAUNDERS.
r. +. NJ. Roanoke. g. p. A. Roanoke
G. H. BO0LEY, d. r. A.. Richmond. Va
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
SOME EGG!
Used As Advertising Medium BY Lady
Seeking Husband

Philip Hilton, If To9 North Sec
ond street. has discovered an inter-
esting egg in a. crate which he pur-9
chased yesterday from a local whole
saler. This egg bears an inscrip-
ton. which reads as follows: "Hus-
band wanted. Matte Estes. Clinton.
Okla. Answer at once"
obliterated by handling. having Ap-
parently travelled here from far on
Oklahoma. The egg has been care-s
fully preserved at the above address
as a curiosity. Anyone who calls can
see 1t,
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
Richmond ana Rappahannock River
Railway.

Richmond ana Rappahannock River
Railway.
Beginning September 10, schedule
OF trains on the Richmond and Rap
pahannock River Railway will be ~
follows:
MAIN LINE--I,eave Richmond. $3.50
A. NJ. 1850 A. NJ. 400 p. M. Ar
rive pamunkey. 1928 A. NJ, 1926 p.
NJ, ass p. M. Leave Pamunkey, 1880
A. NJ, 1a:3o p. NJ. 500 p. M. Arrive
Richmond. S:25 A. NJ. 1875 r. NJ,
5:s5 p.
On Sunday, the nrss train In the
morning each way will be omitted.
SEVEN PINES LINE--Wcek days,
trains will leave Richmond every
thirty minutes beginning SIS A. NJ.
until 7:45 A. NJ: then every forty
Ave minutes until A:S0 F. NJ: then
every thirty minutes until $500 r. NJ;
then every forty-nve minutes until
tl:4E p. NJ.
sundays trains WIN leave Richmond
every forty-five minutes beginning e:16
A. NJ. until 4:30 r. NJ: then every
thirty minutes until 1880 p. NJ: then
every forty-fvs minutss4unttt 1t.46
r. M.
Dssaslsa saheAnls vill ~ nosted a
0k4NA -. - -
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
@oN THE WAVES OF THE DEEP
HsHJ. N. Rowland Begins series Of

BANS. M. Rowland Begins Series of
Travel Lectures Tonight.
Rev. ]. NJ. Rowland, pastor OF
Eaur~l-etreet Methodist church. will
begin Z series of lectures at that
church tonight on his recent trayele
in Europe. Hts subject with be. On
the waves Of the Deep" and he win
tell Of the dangers he faced while
travelling over the seaS. The MEM
bers Of the church are enthusiastic
over Mr.. NoWland.ss lnifiAl lecture.
ana will no doubt tarn out IA large
nLmbsrs To- heax hin. M &
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
LOOK, LOOK, LOOK,

Here IL where You Can Get the Best
service for the cheapest money. All
you have to do II to call Madison
2s35 and We win DO the rest. Give
me a trial on cleaning your fall
clothing. Our work 10 guaranteed.
Quick service" our motto Securing,
800; ali suits dyed. e1.7s: French
cleaned. ei.2S: dry cleaned, 75c: all
suits pressed. SOC. Try and you will
never leave. ARTHUR JACKSON.
Midlothian Pike.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

c1nANrNo AND PRESSING

AN oLD ADA0n ~ 10 THn nFFECT
THAT CLOTHES DO NOT MAKE
THE NAN" THEY MAKE HIM
LOOK BETTER, HOWEVER. WHEN
THEY ARE PROPERLY CLEANED
AND PRESSED. WE DO II PROP
ERLY. STAR CLEANING CO.. 400
EAST BROAD STREET. MADISON
1854.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

colleges. public and private schools
with teachers without charge. I'm
peratiys need for teachers In Viz
ginia and Southern States. Write us.
A. w. CRIDL1N. Manager. Woodland
Heights. Richmond. Va Phone Madi-
son 5s7s. Also Gordonsviiie branch
J. WALTON HALL. Manager. Box ISL.
Cordonsvtiie, Va.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
Hest Seashore Oating.
HOTEL wACHAPREACUE.

Homelike Comforts. Surf Bathing.
Coating. Fishing, AutemobiiinE, Ten
mis-. Music tBowling and Pool Frea1.
Electric Lights. Artesian Water and
Row Boats. Ten Miles Outing ~
Power Boat, 1oc. Send for BooklafAs
A. II. G. MEARs. wachapreague. East
ern Shore. Va
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
TEE nIcHxoNp yIae1xIAk-IUlanAy. SEPTEMBER q 1914
RETURN or GRAYCE
SCOTT A TRIUMPH
OVATION GIVEN FAvoRITEs SO
GREAT A sTo DELAY CLOSE
HALE HOUR. !.

Popularity, personality and quality
We'd at the Colonial last night, when
Richmond--which con es, the
former only after the latter two have
been aforementioned back tho
0rayce Scott players. who last season
broke long time records at the Bi5ou.
Richmond. all that portion OF IL
permitted by Ithe capacity OF the
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

MANUEHs CLEANING, AND PRESS
ING CLUB, los North First street;
phone Madison Se1S and we will give
you prompt attention.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
REAL EsTA1E FOR SALE

Fer eale-TVventy-A ve.FoOt Lot On
Park avenue. near Cleveland street.
at t&s per foot: small cash payment.
All city improvements and curbing
and guttertng being laid Address F.
o. BOX S12. City.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

rOvR-RooM COTTAGE. TWO AND
ONE-HALr ACRES, ALL OCTBUILD-
mos. CLOSE TO FOREST HILL
PARK FINE WATER ON PLACE
IF YoU ARE LOOKING FOR A BAR
GAIN ACT NOW. PHONE MADISON
sz51-R
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
SHOE REPAIRING
HAT s1.El1NYN0.

All LaAaes' ana 0ent9 Fahsmes Given
speciai attention and prompt ship
mAnt. virGiniA and North Carolina
Broad. Richmond. Va.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

CAcsapeake ana oars vSanway.
5:l5 A-Local-Dy.-v News
74o A.--Local-Dy.--Char
Except Sunday. Thurmond
1900 A.-Ex.-Dy.-Norfo Ola Point
t9l0 A.-Iccal--Daily--L Lex
Clifton Forge.
sl2:as Noon-Ex.-Dy.-No Old
Point
s7:io P.-Ex.-Dy.-Cinc L'ville
1900 P.-Ex.-Dy.--Norfol Old Point
500 P-Local-Dy.--N.N News. Old p
Sis p -Locai-Ex. Sun.--Gordon'1ls
ss:ls P.--Locai-Week days. LychbG.
s5:15 P.--Local-Ex. Sun.-Lynchburg,
Clifton Forge.
$40 P.-Limited-Dy.-C Chicago
and st. Louis.
sl1:e0 P.-Express-Daily-
and Louisville.
sSleepers tParlor cars
TRAINS ARRIVE RICHMOND-Local
from East: 1915 A. NJ. $40 r. NJ
Through from East: 11:3o A. n. 500
p. H.. $50 p. n Local from West:
$50 A. NJ. sslo:so A. 81, and TAO
r. NJ Through: $40 A. NJ. 12:30
Noon and $50 p. n.
James Rivei Line: sss:ss A. H.. $500
r. NJ daily.
ssDaily except sunday.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

Nice Lot In Chamberiain Place. Corner
lot, 6exl4e. Ideal site for home.
Shade In rear, hedge. A great bar
gain address BOX 95s. Richmond,
Va
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
HOTELS.

HOTEL 0CERRANT. Third aaA Main.
no liquors, no wines. American, 1900
and 32.66 per day: European. rooms
with bath. $1.0o; without. &75c. Ele-
vator service. Cars from any depot
trAnsfer to hotel Best hotel in the
city fc- the money. c. G. PETIT,
Proprietor.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

FOR SALE AT AARGAIN, LOT IN
LEONARD HEIGHTS ADDRESS
LOT" CARE vIEGfNIAN.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

wanteA-5o0 CIsb Members ~ eI.0o
per month. Suits secured. dry
cleaned or pressed. I call for and
deliver all goods promptly. Your
chance now to save money. Quality
OF my work unexcetfed. WOOD
LAND HEIGHTS PRESSING CLUB.
Cleaning. Pressing. Dyeing and Re-
pairing. 4l3 West Twenty sixth
street. Woodland Heights. Prompt
service my motto. c.. 1. EMORY.
Manager.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

lenas laeney with Us. Amount De-
ponds upon time devoted. No can
wasting. Ambitious local man want.
ed. Address oSTRANDER. Depart
msnt go. II West Thirty -first street.
New York;
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

IIat1fes-YouP Csnhangs MADE Hstp
beautiful switches. pompAdours, etc
Charges moderate: old switches re-
dyed to lock like new. Largest
stock Of pure hair switches IN the
city. Come ana see this stock be-
FORE going slsswhsre. sham pooling.
1se: mail orders given PROMPT atten-
ton. THE AOYAI1.N III East
broad street.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

GRANITE MINERAL STRINGS CO..
OFFICE SEQ T. MAIN STREET. WILL
FURNISH FIVE GALLONS or GOOD
CHESTERFIELD LsTHrA WATER
FOR IS CENTS. ALL BOTTLES
SfERIfzED. SANITARY SPRINGS
PHONE MONROE 1855.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
MANHATTAN CLEANING AND DYE
ING WORKS.

We CIean EverytAing CIeanabfe. All
we ask 10 q trial. We make a spe-
cialty Of ladies' work. Tell US your
trouble and we will do the rest,
Reasonable prices Opposite Elba
Station. ITO West Broad. Randolph
94ze
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

uoekkeepssss 0teasgraDAsrs, sasecaen.
Clerks and other reliable men look
M for work. SEQ Monday VIRGINIA
BUoINE8S EXCHANGE. Sie North
Second street.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

ssnpls sAse eesse - Esss nsesd
cheap Asn'a womsn's and chti.
arsn's shoes fstAiIeA q wholssale
prices, 60 4 DoWDEN G. ED
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

oOUTH9IUEMo.
I Can Give Ysa sAe nest Wesk ~
the cheapest rates on c!saninG and
blocking anything In the line Of hAt&
Jon DHM0A ii97 Huii Street
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
SUMMER BOARDER:

Seraaa Cottage. Ocean view. virginia
right on the water: near all amuse-
mento: every convenience. MRS
LUTHER WEEKLY. Proprietress.
Monticello Hotel Lynchburg. Va
Dinner 50 cents.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

Fer Nent--secona Flesr Frent Rooun
furnished; electric lights. hot-aii
heat. Fifth, between Grace and
Franklin. Phone Madison 27i4
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

roR RENr-HoUSE or ELEVEN
ROOMS. NEAR FOREST HILL PARK.
WITH EIGHT ACRES; ALL IN FINE
CONDITION. AT $500 PER MONTH.
IF you WANT THIS BARGAIN ACT
QUICK. ADDRESS HOUSE" CARE
vIR0IEIAN. OR CALI MADISON
B35l-Y.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

FER Nens--Attrsctive Fo~r-RSsm Flat
In the westchester. Phone Randolph
966S~LA
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
BUSINESS OPPORTUNITY

FOUR MILES FROM RICHMOND.
WELL. GROWTH. ADDRESS, TIM
BIER" CARE vIRGINIAN
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

FOR RENT
&
EIGHT-ROoM HOUSE, GINTER
PARK: ATTRACTIVE GROUNDS;
LATE GARDEN: PRICE MODERATE.
OWNER WILL OR WILL NOT
BOARD WITH TENANT. ADDRESS
S-i05, CARE yIRGINIAN.
For Rent-F1at. Three Rooms and
bath. telephone ana water. Rent,
$500 per month. 1913 East Broad
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
sOUTnsInElss.

nay GauiA. n state street.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

WanAsa-An Ulilee ana RapsRtes. Must
~ competent energetic and strictly
sober. Apply THE JOURNAL PUB
LIsf1IlVO COMPANY. Fredsricks-
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

OR ONCE WIN Ne Open Monday For
convenience Of those wanting work
or desire to change positions. For
work. see Monday VIRGINIA BUGI-
NESS EXCHANGE. Sfs North Second
4 Street.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08
w ants


Any naoDahae C1ex1sa1s Nesoanes - ne
man locking Tor work. 80 the sslect
employment agency. VIRGINIA BUBl.
MESS ULCHAis0B. 11e North second.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

WanseA- n tAe CITY %
NichmonA for boys white and coli
Cali Randolph ca. Juvenile Court o.
RichmonAs hcom 8, City HAN.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

gako on house valued - $780, Ad-
dress x-tIs. care virginiAa.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

VvanteA-ro Duy Prlneing JeA Press
Small Or moderate si1ed one pre-
fsrred. Address RIA. care of vir,
wlnlan.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-08

to Learn Barber Trade,
few weeks required; steady positions
Tor competent graduates; wonderful
demand for CARRIERS. Free booklet
Il RICHMOND BARBER COLLEGE.
Richmond. Va.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1914-12-22
True Public Service

1t tUe believe in a constantly advancing
ciUiLizafOn, if ,Ue beLieUe that people ought
to keep on trying to HUe a little better and
haze little more comfort, little more
convenience and a little more ambiton-if
our philosophy includes these tenets, then
tUe must beliete that tDhateUer ShoDS people
the way and rOuSeS their ambition to pos
SeSS- and to produce In order TO possess
lis a public service 1t is upon that basis
that ne declare advertising to be, NOT
primarily a lUeapon of competition but
primarily means, of constructive public
SerUice
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1914-12-22
What Happened?

The first year the advertising sold
seven carloads Of gas stoves. It sold coke
at fair price, instead of at loss as before.
It sold gas heaters, irons, fixtures and
novelties. It put in 124 new electric
motorsfor small power users. Hputupelec-
trio signs and ornamental lighting effects.
In these ways, as well as through the
stimulation of ordinary consumption, it
very greatly increased the use of gas and
electric current.
At the end of the year the total divi-
dends,which estimates had said were going
down to $4,000, were $4,000. At the end
of the second year of the same policy the
aggregate dividends were $4,000. And
thiswith all bills for advertising paid. And
with the public buying its gas and electric
ity far cheaper than it ever had before.
But, apart from better dividends and
lower price to the consumer, what did the
advertising do for that city?
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1914-12-22
The Story

In one of our large cities, few years
ago, fifty-one per cent. of the stock of the
local gas and electric company was
acquired by national public-service or
ganization. The way the new manage
ment went about its job sent thrills of
apprehension through the minority stock
holders, who were local citizens. The
dividends paid the year before amounted
to$14,OOO. Immediately the new boardcut
the price of both gas and electricity. Fig
ures showed that, with the same consump-
ton as the year before, the total dividends
at the new rates would be only $4,000.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1914-12-22
What Was the Effect?

It gave the city better-ighted stores
and streets. It put labor-saving devices
into hundreds of homes 1t cut the cost of
operation for scores of small, struggling
manufacturers. It showed people how to
get and use things that made their lives
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1914-12-22
No Competition

But there lay the difference. The con-
sumption was not going to be the same.
The company began strong campaign of
advertising. To the local stockholders this
seemed ruinous folly. They reasoned,
Have we not a complete monopoly? We
control exclusive franchises on both gas
and electricity. Why in theSserld should
we spend money to advertise when we
have EN- both coming and going?"
lever a case existed where advertising