Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1914-11-15

HttuhH lNe persons VINO had arrive
= within the day, all Of them havin
: written ahead for Information. Otter
also, we find hcalthseekers who cam
I directly upon reading our magnzin
advertisements without waiting l.
/ correspond with as and secure add
ilonal information
business Holding Tn.
The condition OF Albmucrques re
tail business would not be so crafty
Ing were Il not In such direct confirms
with business conditions existing II
cities Of like size In surroundini
states California ana Colorado visi
tors express surprise and pleasure a
the activity OF business In Albuquer
que and inquire for the reason thai
holds up the tide OF retail selling. Tn,
only answer We can give IN tho health.
seeker.
However. we are not getting the re-
turns on our advertising that We
could expect under normal conditions
The advertising campaign was lnunch-
ed az time when almost every ma
tlon OF Europe was going to war
when business conditions were de-
fneralized because Of the war, when
stock exchanges were closing, banks
cutting down on loans and credit. cot
ton plllng up ~ warehouses and
other products of our soil seemingly
doomed 10 inactivity because of the
stopping OF shipping, The effect Of all
this was felt. for we secured few re-
turns on the first advertisements.
However, as business conditions be-
came more stable. and as It became
apparent that this country was faclng
furry and not q panic. the returns
began TO pour in. To-day 1t Is a siRnlfl-
cant fact that we are getting no IN
quiries from the south where buAl-
ness Is sfilI partially naralyzed be-
cause 81 the cotton situation. If No
are being we'll paid for our present
advertising, what may we expect I'M
der normal cOnditions2
Up 10 the present time the advcrs
Using done has reached some 1000
600 readers Of the national maya
zines. Quartcr-pago advertisements,
setting forth Albuqucrquc's claims,
have been inserted in the Literary
Digest. Muneey's, scribner's. Nc
Cures and smaller space used In Col
Hers ana Leslie's. Future advertise
Ing Will include these mediums and
the Saturday Evening Post, also such
qualifications ns Current opinion. Re-
View OF Reviews, The Worlds Work
and The Outlook, MI Of them maya
zines that are read by the sort of pco-
ple we are trying 10 reach, and after
being read are saved and oftentimes
bound, as the public libraries bind
them, ca be advertising mediums for
this section for years.
Replies TO these advertisements are
arriving daily, sometimes In small
numbers and often as many as fifteen
or twenty per day Those who answer
are Immediately placed in touch
With the possibilities here by tho
Of literature especially prepar-
ed to interest the healthseeker. and
a foilow-up system Is used, whereby
they are sent literature from authori-
ties regarding altitude and low hui
mildly as Il relates TO the cure of tn-
berculosls This literature has been
given vide distribution. II has been
placed In the hands of every route
agent Of the Santa re and distributed
10 travellers and tourists.
As the healihseekers arrive, we
are doing what little we can 20 assist
them In securing accommodation
and getting started right. This bureau
of assistance has not been developed
10 the extent We hope to see II. but
the bare fact that a public organlza- |
ton like the Commercial club offers
such assistance when writing 20
heaitheeekers impresses them with |
the spirit In which the offer Is made, |
as | viii ahow a little later.
Investors Seek Opportunities.
One Of tho gratifying features OF
The replies being received is that per-
hapa % per cent OF those answering /
the advertisements say they have i
TO invest and are looking for
a suitable opportunity to invest II.
Here we find that we must some
lines discourage prospects. especial |,
" IL they desire TO enter some field /
If endenvor OF business that is al
.eady well filed
Having In mind a utilization Of
hese inquiries, this department some 4
line ago wrote over sixty letters 10
farious cities of the state and their
public promotion bodies offering TO /,
urn such prospects as cannot be I
AIKEN care OF here TO the other COM
OF the state where openings
,xist for the lines in which our In
Iurers desire to enter. In doing this
We felt that we could do something
or Albuquerque by assisting In build
M UD inc TtUlunutf Ui tue ntdtft
aainful to relate but one OF the
hamhers of commerce replied 10 our 4
the live one heing !
However, our efforts
long this line viii be continued with
he Object In view of assisting 10 cre- }
te a New Mexico Development board
4 this state within year that Will
Q power for New Mexico develop
aent to an extent that few can APP
recinte.
Coming hack To the matter of ac-
for healhseekers and
III ecorts 90 obtain them let me say
hat, although large number Of
onaes In Albuquerque are vacant AZ
he present time. il - not because
mere Is not demand for accommo-
ations. Houses without plumbing or
18th old plumbing and tin bath tubs,
nd houses in bad repair and unclean, Z
iii forever go without renters, and y
le demand viii be met by new build
igs for such accommodations as the Z
verage healthseeker demands.
reat deal of good has been done in
he city by eallins to the attention of
wners the fact that they are missing :
Ii opportunity by not doing some 4
ainting and plumbing. An Albu- q
ueroue man. who Is perhaps closer y
the general public than any other =
al who gives particular attention TO \
ablic matters. Informed me few 4
ays ago that since the advertising q
gan bringing results, there has beon Z
ore repairing and painting done OF Z
.ntal property In the ncighborhood y