The Detroit times., 1914-10-03
ADVERTISING men DEAL OUT
PROSPERITY TALK; EVERY
one OF THEM AN OPTIMIST
In Speeches and in Private In
teryiews, Men Close to Business
and Industry, Are
Cheerful
MOTOR FIRMS BIGGEST
YEAR FOR LIMOUSINES
Cleveland Delegates Prove That
There Is Plenty Of Money in
Circulation

4uSxG - susy VI uAOucy HI
Circulation
Prosperity talk Is all that one car
hear at the convention OF the 300 ad
yertising men OF Cleveland. Buffalo
Rochester, Chicago and, other cities
who put In full day OF combined
business and fun at the Board OF Com
merce, Friday and have another bis
session Saturday. closing with q ban
quet.
r. O. Eastman. advertising manager
OF the kellogg Toasted Corn Flake
Co., says that his firm has enjoyed
the banner year OF itswexistence. and
wars and rumors of wars have held
no terrors. while financial conditions
within this country seem excellent
Charles w. Mears, OF Cleveland. ad
vertising manage1 for the Winton Mo
tor Car Co., declares that never be-
fore has his fifm received more or
ders for limouBines In a given period
which II his proof that there Ii plenty
OF money IN circulation. and an ab
sence Of panicky boarding Of wealth
James Wright brown. OF the editor
and Pubiisher.. Of New YORK. n !
talk on .Clean-cut adyertisfng copy.'
delivered FRIDAY AFTERNOON. decIared
thaf the European war was this IA,
tton,s rreaf opportunity and gave
some sledse Manner proofs or the
countrv.s nrosner1tv.
n pictureso,Ie fashion he .went NJ.
tar the men Who are discontinuine
constructiye adyertisIng and promo.
tion nublicitv on the. ground that a.ft
q war time IS. s 8
eThev think that the time 10 adyer.
tise q when thev want more busi.
naas ). IA declared aThev are declar.
inS fhaf there ~ m money avaIIaDfa.
ercenf FOR the Ia rert necessitfes. nav
v0rk citv oSsared seversI millions 81
dc3l~rs. wortS ~ hokds Tor snie- the
ofS~r -dav ma thev vere oyer,sub.
= - - -, Y ~ y q Iassrsc = -
RI ~ ~ fllS< 6n<o6 A. > h1rc>ck ~
nienrs n611 ~ NJ h11eoty y: l1ofy ~.
cent retail business in New York h
doing Z birxer business than ever be-
fore. though advertising less. But
have noticed that. the automobile
men OF Detroit are pushing things
stronrer thsn ever before That Il
the Kind az confidence they have
sbown aimee the war started. They
have never showed the white feather.
IT, n America's Opportunity. There
a reason why we should nav NIL
lIons Tor hats. china. dive stuffa and
other comunodities from Europe. II
the war there should end tomorrow, It
would tske EUROPE two years 10 ret
over the eflects No matter what pro
rram 81 tarf6 protection the govern
mont e committed to. / am satisfied
that infant industrtes. born IN Amer.
lea - result Of the European war,
wfIl h amply protected bv 4 tariff
wsIl When ths necessity arises.
Charles w. Mears. Of the Winton
Co. was xfven ! rising vote Of thanks
for his neat address on ssThe mystery
Of Advertising COPY. In which he
pointed out that reams and reams Of
advertisina matter. no matter how
forcefuI. would never bring compiete
success unless Il contained that elu-
sivs somethinr which would appesl
not only to the Intellect, but to human
nature itself. and get the spring Of &C.
tion into motion.
Discussing the flnsncial conditions,
with The Times. Mr.. Mears declared
that the only real depression which
was during the frst Ave weeks. when
New York suffered some depression.
ssBut New York II 20 close to the
stock market that when the market
s rf' S:.,.l New YORK ~'v'fsa'. '''a