The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1914-06-25
MISS OPPORTUNITY
YOU MISS SUCCESS
WaItlng For The Seventh Ware
Is Foolish.
WISCONSIN FIRMS SCHEME.

Gan ana WIN Meet Composition.
copyrighted, 1874 by Thomas j. suIivan.N
If you want to succeed in the world
you must make your own opportunities
as you go on.
The man who waits for the seventh
wave to toss him on dry land viii find
that the seventh wave is a long time in
] coming. You can commit no greater
folly than to sit By the roadside until
some one comes along and invites you
to ride with him to wealth or infiu-
ence.
Business men, local and otherwise.
in the entire country, are DESTROYS Of
increasing and extending their bust
ness, and il they did not care to do this
they would not be in business.
Can Successfully Cope.
It is doubtful If there be local re.
taller In the country who could not
successfully cope with the mail order
and catalogue retailer would he but
try. This the local merchant may not
know, but nevertheless it is an abso-
lutte fact.
There Is a retail firm in town in
Wisconsin which onspicuensay.d lsplays
upon It's counters one OF the cata-
logues of the largest Chicago mali Or
der houses, uponsthe cover ofswhich is
pasted notice that It. will furnish
any article advert1sedSin the, catalogue
as cheaply as the buyer can2secure the
articles from Chicago, and it lives ND 7
to the advertisements attached to the /
very letter.
Mail Order House Seconds.
The gubstantial 1ocal merchant knows
well that the cheap stoves sold by the
catalogue mail order houses are light
weight stoves; that the iron beds
shown in the advertisement matter as
massive frames with strong corner
posts and heavy crossbars are light.
fran castings, commonly known to the
trade as seconds" which, no honest
or reliable furniture dealer would keep
In his stock because he could not sch
them DO people who were given an OPP
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purchasing.
1t is only on veryarare occasions that
patrons of a mail order house ever get
the worth of their money when they
buy from the pictures In the catas
logue, while, on the other hand, the
local retailer, if he understands his
business. buys his stock direct from
the manufacturers and jobbers @who
have a reputation at stake and who
supply goods Of quality TO their direct
Representatives, the retail merchants,
throughout the country.
Prize Their Regulations.
The responsible high grade nanu~
facturer and wholesaler will not under
any condition OF circumstance sell
their goods to the catalogue retailer
at any price Many instances are
known where catalogue houses secured
by trickery a quantity of staple goods
ofstandard make and atiEertisedlthem
as specials at ridiculously low prices.
The manufacturers, in order TO protect
their regulations and interests, neces-
sariiy had orders sent in for the en-
tire stock or quantity of the articles
through persons in their employ. They
did not propose to have their articles,
which were standard, advertised by
the side Of inferior articles Of light
weight and of decidedly cheap con
struction.
A Vast Difference.
There are numberIess articles which
the catalogue house advertises as the
best on the market, among which are
paints, and it often agrees to fur
nish an impossible guarantee with
this class of goods. However, it liz
very noticeable that it never at
tempts to ship it's paints into states
that require q printed copy OF the
analysis of the contents of the pack
age.
The answer to this, of course, is
that the goods are not as represented
in the catalogue. The up to date 10
cal merchant, Of course, is coRversant
with these facts and can explain them
to his customers if given an opDorta-
nifty, and he can also, if he understands
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vast difference between the goods sold
By the catalogue house and those sold
By him. ~
Articles Challenge Explanations.
The cheap, nashy, aimsy article can
never stand alongside of the honest
reliable article without challenging an
expAanaHo ~sEsss ssse @4ssszsa
The business man who cannot meet
this demand upon him is not up to
date, and his education regarding the
line of goods he carries shonld be
touched up. aaezx -
Il the home. town censumers are
alive and awake to their own interest
they can begin TO educate the local
merchants by demanding from them :
the information concerning the differ I
ence in the quality of their goods and
the goods OF the catalogue retailer. Ii
they are unable 70 explain they will
also be unabiesto render Efficient sery-
ice to their customers.
tt is time merchants of this kina
wake I'D to the situation.