The Washington times., 1914-07-27
THE BEST
Photopldy Department in
WASHINGTON
Pri Projection
Room Is Opened
by Exchange
MANAGER

The first private projection room
in Washington for the display of
moving pictures to exhibitors that
they may select their films has
been formally opened. The room
Is the property OF the Electric Ex-
change and will be utilized for
showing Pathe films to prospective
renters. 1t forms one of a chain of
similar rooms operated by the
Pathe firm. Every exchange hand
ling these films has now a projec-
ton room because the officials of
the Pathe company have demon
strated without question the busi-
ness value of displaying films be-
fore the exhibitor so that be might
select his own program rather than
forcing on him the program 1t Is
most convenient to furnish.
The establishment Of one such
room here will undoubtedly result
in others being equipped by the
leading producing companies, SO
that before long 1t will be possible
for the exhibitor to see every inch
of film he rents before he rents It
and in this way can provide for
the VARYING Nd8lc MS pdtLoho
The most important feature of the
establishment Of the projection de-
partment in the Pathe exchange Is
the reason Therefore, sound bust
ness reason.
I'VE have established our Pro-
lection room here SO that an the
exhibitors who rent film from US
can know what thew are renting;
because we have found that our
business Is better and the results
We obtain from our film far more
satisfactory in every way, EX-
change Manager G.. L. Worthington
told me when he welcomed me to mis-
lutely no doubt that k Is the best
sort of business policy to display
your goods to the buyers and let
them make their own selections. /
established that policy when I was
with the General Film Company
some time ago. and opened the first
private protection room In connec-
ton with an exchange 1t began TO
show results right away. The exhi-
bitors took a deeper interest In their
programs and became more closely
acquainted with the resources OF
the exchange. Thew realized that We
would do everything we could to
provide them with what they want
ed. II they failed to get what they
asked LOT. jill d EcdSotldDic LAAiiSr H.
was because the film couldn't be
produced.
"Pathe COMPANY has also found
the policy a good one. Every
Eclectic exchange-that Is the name
of the exchanges that handle Pathe
pictures-now has a private projec-
ton room. and IL Is the aim OF the
exhibitor the best kind of opportu-
nifty to see our goods. The projec-
ton room Is a very big aid to the
exchange manager. He must have
an expert operator and the best ma
chine obtainable. With this combi-
nation he can show the exhibitor
lust how the nictures should be ex-
hibited. MANY times we have been
able to correct a fault in projection
for an exhibitor or demonstrate a
wav to show a picture that got the
best results And because of this
we have built IN our business. OF
course. we INST have good films to
start with, but given good films the
man running an exchange with
projection department for display b
will do more satisfactory business
than an exchange without a pro-
lection room"
This week brings about the inau-
guration of the policy Of re-i:oIuing
old pictures In a regular program.
houses have arranged to exhibit
Mary Pickford films one or two days
every week until the supply has been
This means the supply
OF the Biograph and Imp pictures.
II has been explained that these
pictures are not old pictures except
that the negatives for them are old.
They are new prints. as new as any
prints seen here. And II is probable
that the new prints are even better
than the ones which were originally
made from the same negatives be-
cause the processes for printing
and developing have improved a
great deal since these films were
made. At Crandalrs and Olympic
Park special days have been set
aside for the Mary Pickford pic
lures. Crandalrs will run two pic
lures each week for twenty-six
weeks. The first pictures will be o.