Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1914-09-19

Note too that the Chalmers starter always connected
with the motor when the car is running Suppose
you accidentally shut off the gas; your Chalmers motor
doesn't STALL The starter is always "on the job" There
is interruption of motor service No levers buttons
adjustments to fuss with.
You sit behind the wheel of the Chalmers Light Six
and everything necessary for the control of the is
right in front of you. There is dash adjustment for
the carburetor There simple electric light switch
not row of buttons to be remembered and to be
trolls all of your lights There is the battery index to
keep you always Informed on the condition of your
storage battery There the oil pressure gauge that
tells if your motor needs OIL There is the primer for
starting in cold weather. There is the gasoline gauge
always informing you without fuss of the amount Of
fuel in the tank.
And speaking of gasoline tanksnotice that the
the Chalmers Light Six" of very heavy gauge steel
And that it holds 18 gallons where most carry 10
r.
The perfect convenience of Light Six" big
this is the fastest selling Chalmers model-with
women as well as with men.
Notice the adjustment of the windshield. The
top the quick acting storm curtains the fine and incon
spcuous door handles.
And you ready to hear talk economy"
lighter than the Chalmers Light Six-that it doesn't
burn as much gasoline; that it is easier on tires.
a
lot of this talk on gasoline consumption is just con
versaton.' Don't test your gasoline consumption for
l mile or 10 mles-don't test it on the boulevard
with special gasoline Try it out for so 60 miles and
all kinds of roads
The Chalmers Light may cost you $40 or SIS more
for gasoline in 10000 miles of driving than a too light
personal discomfort in nerve irritation You viii find
that the extra weight of the Chalmers Light Six will
you in comfort and repair bills many times the
slight additional cost of the gasoline you burn.
What the salesman you about tire mileage is
probably greatly exaggerated because of his igno
rance You will notice that the Chalmers "Lighf Six
has 41z inch tires with "NObby" treadS rear
have 4 inch tires.
We have had a complaint tire service from
Chalmers "Light SIX
You'll also hear something prices You'll be told
that you don't need to pay $3.50 to get light six"
Well you don't you pay less than the Chalmers
price, you must expect to get less quality
And speaking price the only sane way to look
Divide the first of your by FIVE.
Automobiles that properly should last at least
five years That is, they should stay put"-run well
and give good service for that time So when you
examine in the future and told how much less
it costs than Chalmers Light Six" ask Yourself
viii it last me five years."
Figuring any car considering fre-s ear basis
the IactS ABOVE don prove the Chalmers Light
Six the lowest priced quality considered ON the
market.
Yes you are right-we want to sell you a Chalmers.
But we don't ask you to buy until you have proved all
the claims we make in this advertisement The only
way for you to get such proofs see the car itself
You will be under obligation if you go the 1915
Light Six and try it out, and you owe it to Yourself
to know all about this before you buy any All we
ask is that you give local Chalmers dealers the
opportunity to demonstrate in detail the points of
superiority of the Chalmers Light Six that we have
told you about here.
Chalmers Motor Co., Detroit