The Athena press. [volume] (Athena, Umatilla County, Or.) 18??-1942, 1914-05-15
FROWA DOWN THE D|STURBER

RidicuIe, ParaIyzins as Well as Anus
ing, Often Gratifies Little Mind OF
an Unsenerous Temper-The Safe
Plan Is Always to Do the Task Tha,
Lies Nearest Us.
copyrighted, 1914, by Thomas J. Sullivan,
Ridicule may be an evidence of viii
or bitterness and may crafty q little
mind or an ungenerous temper, but is
no test of reason, truth or manhood.
Ridicule, besides being conscious and
unconscious, may also be indirect as
well as direct, negative as well as
positive. paralyzing as well as anus
ing. And myriad in number and kind
are the ridiculous suggestions made
and being made by the enemies and
victims Of the mail order concerns in
the hope of stopping their onward
march of progress.
Do merchants always appreciate
their advantage? Would friend of
the merchant or dealer have sent his
first order to stranger who showed
pictures instead of goods, who talked
on paper instead of face to face, who
demanded pay in advance instead of
allowing more unlimited credit had
the merchant imnroved bis advon.
tages?
Ought to Emulate Rivals.
If would seem thot ofter ona evno.
rience of long delovs onito co,nnon
and TO n greot extent unovoidohlo IN
trading with mail order horso. oftoy
ono eynerienca of nuttiny tbinoa r..
gether for himself ofter ono exne.
rience of wnit,no FOR a n,iscinn nor.
tbe friend world NOT hove t,l,o,, ~
trouble 70 order nv man from a strans
car Ind tho loc,I norohont =. dao1ar
ALWAYS imnroved his onnortrnit,oa
Evervtbipg tbot b.nnons 70 -, Iooros
some troce behind n. overvtbino con.
trihntes imnercontih,y 60 forn, ne W..
oftan q &c d,pcerons 20 toho a,r,ot
sccopnt of that for oitbor wa crow
.,rond and neoliyort or downoost and
.,isn,r;tad and hotb oro oono,Iv T.,
,rious in thnir cousoouon.o, Aiwors
tl,a sofe nlon 10 70 do fha tosr w,,c,,
lies neorest no and witch viii .,arr
FOR orr host intorests ana thosa ~
othars
If suocass 90, ho ott,,roa ~, .,o 49,.
tail mail order housos wortino undor
f,aodvantages whv c,nnot tho iooo,
,,ercbont wbo has non, ~ ,hoao AZ
ADVANTAGES sncceeds uo ann hv ,m,
tntino tbair matbods ,nd ,r,ct,oos hn
Glowing undisturbed Inspection Of
Goods and by polite nnd courteous
treatment OF ali visitors TO his store.
titus creating new customers and con
tlnuing to supply old ones.
In d certain Indiana town n younr
man ordered heating stove, price
&S05 When the stove came he was
very much disappointed. The stove
vas small, while the picture in the
catalogue made 1t appear large and or
Ganental. Had this young man visit
ed his local dealer and inspected the
SS.05 stove he would not have bought
X. but would have selected one for
Sl2 or $14 and would have got the
right kind and one that would have
satisfied his needs.
y Minnesota farmer ordered five
folis Oh barbed wire. After 1t came
mn he mad paid the freight he discov-
efeu that ne couid nave bought the
Snine Identical wire from his local
ae.slef ana could nave saved VI, also
l'0ch time ana trouble
Mail Order Fence In Woodshed.
Ahother man living III village Or
defed some wire fencing from pic
ttre IN u catalogue, and when 1t came
IL was SO cheap looking that his pride |
would not allow him to dishgure his
grounds with such fence so he stor-
ed 1t In his woodshed and bought what
he wanted from his local dealer.
a lady In little town IN Missouri
sent to one of the large mail order
houses for pair of shoes, incloslng
Tlof with her order, After two weeks
the SHOES came by freight; charges
were 70 cents, which she paid. After
taking the shoes home she found they
did not ut, so she repacked them and
sent them back by express, and after
another two weeks wait another pair
OF shoes came by freight with more
charges attached. TO the ladys dis
may, these shoes were no nearer Il fit
than the first pair She then gave up
In despair and visited her local dealer,
UeE investment OF N2,DU TO |