The Washington times., 1914-11-12

, and brains enough to run her II neceS-
sary.'
Confident In Florida.
Jefferson Thomas, president and gem
eral manager Of the Thomas Advertis-
| ing Service, of Jacksonville, Fla. says:
There is every indication that Florida
will have the biggest winter season of
J her history in the way Of home-seekers
and tourist travel. Our people are con-
, fident as to. the market for their prod
ucts also"
hin Advertising Company, Of Chicago,
says:
, ''The experienced, successful, adver-
tiser-the man who plans ahead and
who works his plans-is increasing rather
| than diminishing his efforts. He is put
ting on more steam, calmly. wisely, but
persistently.
But the great big thought of the
| moment Is that the American advertiser
actually has the only store on the street
Of the world. Tell the people when,
where, and how you can serve them.
They want to know.
Prosperity, profit, and prestige stand
behind Opportunity as she knocks"
Thomas NJ. Bowers, president Of the
Thomas M. Bowers Advertising Agency.
of Chicago, says:
Some advertisers undoubtedly have
lost their spirit since the war broke OUT
But the race for business Is going OH
| just the same. The usual rewards
await the winners.
Upon our farmers very largely de-
have more money this fall than for
many harvests-and they are going 10
, spend 1t for goods made in America.
We confidently believe that the near
future will see decided Improvement
| in business conditions"
Herbert M. Morris, of Philadelphia.
says:
Some one has said that nothing but
| ultimate good can come from a country
' with bumper crops selling at war prices.
and I think that advertisers are more
and more coming to see the truth of
! this.
I'VE think the whole situation Is more
! like a passing squall than q settled
storm
Business in the West is gradually
picking up, and will become better and
| better with the advance of the sea-
| son." reported Otto Guenther, jr., pres
| ident Of the Guenther-Bradford COM
| pany. of Chicago. Some of our pat
rons," he continued, have dropped out,
either for the reason that money need
| eu IOT HndnC1uS tne.r 1dll IrdQe mas
! become dear, or that they cannot get
! goods from abroad, but they have Just
! notified us they expect to start up
| again soon. On the other hand, new
! advertisers are turning up to avail
| themselves of the splendid advertising
opportunities newspapers are offering
] at present on account Of the immense
| interest Of the public in current events
and a corresponding increase in news
paper circulation, which does not cost
J advertisers anything now, as long as
advertising rates have not been raised" I"
Better Feeling Now.
i G. Howard Harmon. vice president Of
the Morse International Agency, of New
| York. says: with our customers. we
I find that there is not a general curtail-
ing in their advertising appropriations
! There Is a very much better feeling
now than there was a month or so ago,
| and advertisers are much more active
now than during the past six or eight
| weeks. The business men are seeking
their publicity today with almost as
| much volume as in the past"
| President Frank j. Campbell. Of the
Campbell-Ewald Company, of Detroit,
reports: We have just closed con-
! tracts with two brand new advertisers
| IN morning, and are figuring with at
least half dozen more live ones with
whom we expect to close within the
next thirty days. Business is just as
good--in fact. we think better-than it
has been for several years.
Or conditions in the Middle West,
MaLace j. Ferry. vice president of the
F'erry-Hanly-scott Advertising Com
pany. of Kansas City. writes:
! This is the condition in the Middle
West: The largest wheat crop in its
| history and about the highest prices.
| With this combination in effect how can
! the advertiser overlook the remarkable
! opportunity it presents? More motor
cars have been purchased in this sec
| ton than ever before: about one In
every ten farmers is buying one. Mil
lions of dollars are waiting to be spent
| and the persistent and consistent ad-
vertisers will positively reap a harvest" t"
Conditions Are Optimistic.
Conditions related to advertising
and promotion work here in the North
west for fall and winter are very opti-
mistic," declared David NJ Botsford
president of the Botsford Advertising
! Company. of Portland. Ore. With the
giant crops which have been harvested
| and now in progress of transit, II Is
| not a question of how little our adver-
| tisers can spend, but what is the best
| way to invest the increased appropria-
| tons
! c. r. Lyddon, president of the Lyddon
& Hanford Co.. of Rochester. N. Y,
! says:
/ "There seems to be but very little in
clination among advertisers in western
| New York to cut tnefr appropriations
for the coming year. but on the con-
trary. many of them have good SUBJ
| stantial increases. We expect our news
naDer dealers to continue as usual"
George W. Adams. president of the
J Adams Advertising Agency, of Mobile.
] q nj
| lows: Our territory is normal, and
| we are showing gains in real estate
| anpropriations over last year. We an
| ticinate no decline in our business. and
everything points to prosperity, even
| In the face of our cotton kings indis-
! nos ton. and with the serum. buy q
bale we believe that by the holidays
everything will be permanently cured -
.Thinss look mighty bright in the
| v.v of prospective business" reports
F. J. Cooper. president of the Cooper
Advertising Company. Of San Francisco.