News and citizen. [volume] (Morrisville, Vt. ;) 1881-current, 1914-12-23
SAVINGS BANKS AND
PRIMER S INK

Z" Hyde Park, where are located Gov
ernor Pages caliskin industry and his
Lamoille County Savings Bank, insists
/ that her prosperity is due in large meas
1 ure to the generous use OF printers ink
and who doubts the truth of the claim
Public faith in conservative business
management has had part in the Hyde
Park banks growth The Ex-Governor
la, been somewhat crii icised for the
I manner OF lns indulgence in printers ink
but we see 10 reason why q hank 5 bust
ness a. well as he hide business or any
/ other business, cannot he materially built
up by judicious advertising. Page has
set hot pace in the matter of bank
! advertising, but he's getting results; and
when he or any other business man gets
results he is doing something for himself,
his town and his state"
1t is a we'll recognized fact
among advertisers thatit doesn't
pay to be liberal in the use print
er's ink unless you really have
something to say to the public.
Governor Page commenced more
than fifty years ago to develop a
calfskin business built upon the
theory, first, that every man who
shipped a skin to him would
have square deal, and second,
that he should put up a little bet
ter quality of skin, and grade
little more nearly to meet the re-
quirements Of the tanner, than
any other living man and, hav-
ing decided upon this theory of
doing business, he told tie public
OF his inten lions and in doing so
was liberal advertiser. The
results have been manifest in
putting little Hyde Park on the
map as the home of one of the
largest hide industries in the
world.
Again, when in 1889 the Hyde
Park Savings Bank was started
with Governor Page as its lead
ing spirit, he decided that he
would try to make the Hyde
Park Bank a model institution,
an institution that should take
good care of every Vermont in
terest; an institution that would
be a little more conservative, if
possible, in its investments, than
any other bank.
Whether Governor Page has or
has not used printers inn sue
cesSfully is a matter concerning
which the public do not need to
be enlightened. The fact that
HYDE Park is the home of one OF
the largest lines of calfSkin bust
ness in the world and that it is
also the home of the largest Saw
ings Bank in the world, in q place
gifts size, tells it's own story.
The money which Governor
Page has put into printers ink
would have been practically
wasted unless he had had some
thing to say about calfskins and
savings banks which the public
wished to know, but the public
DID wish to know and therefore
it has read what Page has had to
say touching Green Calfskins and
Banks.
AS the Windsor Journal we'll
says, the field is open to every
body; all one has to do is to lay
the foundation broad and deep
for something better than the
Having done this,
move along on straightforward
lines in the matter of telling the
public not only what you are
going to do but what you have
done if you have succeeded. But,
let us add, don't waste your
money on printers ink unless,
having advertised, you are able
to " deliver the goods as ad-
Vertised.
Ofcourse the fact that banking
oy mail is perfectly safehas aided
not a little in building up the
Hyde Park bank. Not a dollar
1as ever been lost by deposition
money to this bank.
The proper way to send is either
oy registered letter, personal or
oank check, express, or by postal
Or EXPRESS money order