Evening journal., 1914-11-30
MANY CITY Stores
DON HOLIDAY ATTIRE
TinSel, Toys and Tree Or
namentS Are Beginning
to Appear
CHRISTMAS ONLY
FOUR WEEKS OFF


Shoppers should bear in mind.
That by Christmas shopping early,
All cares are left behind
Barely four weeks are remaining,
Before Christmas makes it's bow.
You gain nothing by delaying,
do your Christmas shopping now.'
With Christmas but short four
weeks. many of the stores of the city.
are donning their holiday attire and
are preparing for the Christmas rush.
which is about due For some time
past a number of articles have been
sold which will be LAID aside for
Christmas gifts. The sales recently
have been becoming greater and
greater and are expected to increase
until the eliminating general rush
the last several days before the hOli-
day season.
Already some stores of the city
have placed on display tinsel and
various Christmas tree ornaments,
while in a number also there is a
large showing of toys. At number
of others large consignments of toys
have been received, but have not yet
been placed on display. In a very
short time, however, it is expected
that all Wilmington stores will have
their Christmas goods on exhibition.
While the war in Europe will, to
some extent, affect the quantity of
toys in the United States. many
novelties having been imported from
/ Germany in years past, yet the war
will not seriously interfere with those
things which afford pleasure for the
I fn1 fhc - fFT
in the United States has become
greater each year. and since many
of the toys used in this country come
/ from Switzerland, a neutral country,
no serious difficulties in supplying
! the demand for this Christmas com
modify are apprehended by mer-
I chants of the city
Close on the heels of the approach
! ing Christmas season, comes the word
to do your Christmas shopping
early" The cry, which has become
more and more necessary as the
years have passed, if it be obeyed,
spares clerks much of the exhaustion
resulting from the big rush of a few
days before the holiday. Good re-
suits were obtained by the spreading
of the slogan last year, many of the
/ shoppers attending to their business
I during the intervening weeks be-
tween Thanksgiving and Christmas,
saving the clerks countless unneces-
sary labors.
Mail carriers and postoffice clerks
probably feel the Christmas rush
more than any person. and for this
reason the postofice department has
! adopted the slogan, Mail your
( Christmas packages early" All thai
!, is necessary is for the sender to mari
7 his package, "To be opened on Christ
/ mas day." and by mailing it a weel
t or two before Christmas the recipien
will lose none of the Joy of receiving
his present on the holiday The par
eel post has greatly increased the us'
of the mail service as a carrier o
Christmas packages which were for
: merly transferred by express com
panies. The increased weight, unde
which packages can be shippel
through the mails is expected to b
a large factor in making this medium
J Of transportation for Christmas pre-
sents the greatest facility possesse
: by the American people.
In years past, before the parcC
e post was in operation. the express
= men had all of the Christmas rush {
: contend with, but a great bulk of hi
e holiday duties have now fallen
, the lot of the overburdened mail cal
:, rier, and considerable help can
. given the postonice department
7 those who have relatives in othC
parts of the United States, would II
member that the longer they wait Ill
more duties they impose upon Ii
\. mail man. Care should also be. tai
m en- by the senders. in afIixing Chris
in mas stamps to packages, not to inte'
10 mingle them with United States go
= ernment postage stamps.
in Even at this early date, a numb'
sr OF housewives of the city have a
,s ready baked their Christmas fru
,f cake and others will no doubt bal
y this delectable holiday edible befol
7. long. According to good authority,
n. good fruit cake is like good wine
m the longer it is kept the better it
n. Housewives, too, are purchasir
ii their shellbarks and walnuts fro
s. farmers in the county. They will
ofl their own hulling, they say. and
this particular. outwit the high co
of living.
nv nom orr