The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1914-09-03
NEW HOME FOR
ELLIS { HALL
BIG DEPARTMENT STORE oCcU-
PIES HALL.WoLo DOUBLE
BUILDING
LAST WORD IN MODERN MERCHANDISING
Store is One Of the Best Equipped and
Largest Stocked in South Dakota
- Has Immense Floor Space

The ElIis-Hall Department Store i:
now located in its new home. The
work of moving the big stock was un
dertaken the last of the week and the
store opened its doors to it's patrons in
the new home on Tuesday morning
The new location is in the Hall-Wold
double block at the north end OF Main
street.
The department store occupies the
entire first floor and basement of the
building, which is 50x150 feet. In
this immense space the store will be
able to show one of the largest and
most complete stocks of general mer-
chandise In the state of South Dakota.
The store is the lat word in modern
merchandising, and is an institution of
which Bookings may be proud. Its
immense stock will be the magnet
which will draw trade to Bookings for
many miles, trade which has hereto
fore gone to larger cities, and this will
be a direct benefit to the community
at large. Messrs. Ellis and Hall have
shown a very commendable enterprise
in embarking upon a business venture
Of this magnitude, and the Register,
in common with Bookings people,
hopes and believes that their efforts
will be crowned with success.
The store Is equipped with the new
Kawneer Front, providing four splen-
did display windows. two on each side
of the large entrances. The main floor
Is a room 100x50 feet and it is divided
by shelving running through the cen
ter. The dry goods department occu-
pies the entire south half, having a
floor space 25x100. The mems cloth
ing department occupies the greater
part Of the north SIDE, having a floor
space of 25x60, and in the rear of this
is the suit and cloak department. The
fixtures on this floor are solid oak,
with specially designed counters and
cabinets for the different departments.
In the rear of the main floor is a bal
cony, 20x50. which contains the bust.
ness office and a large and handsome
ly furnished rest o for the ladies.
From this balcony a view of the main
floor and the grocery department in
the real can be had.
The store is equipped with one of
the finest grocery departments to be
found anywhere. This occupies a
room 30x50, connecting with the main
floor by an archway. 1t is well light
ed, with handsome oak fixtures and Is
altogether a most inviting place. One
Of the fixtures that deserves special
mention Is the refrigerator counter, a
big plate glass case for the sanitary
display Of fruits, berries and other per-
ishable products. A cement walk con-
meets the grocery department with
Fifth street on the north.
In the rear is a store room, 20x5O,
and the farmer may drive in here and
unload his produce without getting
out Of his buggy or car.
North Of the grocery department a
large space has been cleared and fitted
up for hitching teams and parking
autoes, a convenience that will be
much appreciated by the stores farm
er patrons.
The store uses the entire basement.
which provides a splendid salesroom,
40x50, large store rooms and root eel
lars. The south half of the salesroom
will be occupied the FIVE and ten cent
which will carry a large
stock. The north half will house the
tailor shop and surplus clothing. This
oom has two entrances from the side
walk. The storage rooms have an i'm
mense capacity, enabling the store to
carry an unusually large reserve stock.
The root cellars in the rear are equip.
ped with chutes running from the rear
store room above.
The store is unusually well lighted.
both by day and night. The lighting
system is electric. and it is heated by
steam from the city plant. A Lamp
son electric cable cash carrier system,
with stations in every department,
IL q feature. There are many other
co~nveniences that car only be apprec-
lated by q personal examination, and
The store force of eighteen people will
be glad to welcome you and show you
about.
HIGH SCHOOL EAcuu ~