Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-01-12

Los ANGELES, Jan. l2.-Cels-
brating the progress and prosperity
of Los Angeles and Southern Cali
fornia, and incidentally the erection
If the greatest building in the world
devoted exclusively to newspaper
tenth anniversary number Of The
Los Angeles Examiner has been eX-
hausted Immediately upon publca-
ton.
II is replete with valuable informa-
ton and is deliberately illustrated, a
remarkable example of newspaper
art and enterprise. 1t exemplifes
the splendid optimism Of the Golden
West and the spirit Of achievement
which has made this great newspaper
Of the Great Southwest.
Only ten years old The Los An
geles Examiner now ranks second in
the United States in the volume of
advertising published, and several
times has made the largest advertis-
ing gains of any newspaper in the
also has been phenomenal.
Seven Full Color Pages.
In this tenth anniversary number
printed in mid week. there are 112
pages, containing no less than 1897
separate advertisements. occupying
6,67l inches OF space, a total of
1885 columns, testifying both to
the prosperity of Los Angeles and
the popularity of The Examiner as
an advertising medium.
Seven beautiful front pages in full
color exemplify the character of the
contents of as many special sec
lions of from twelve to twentyf four
pages each. Other pictorial features
include five double pages, showing
severally the exterior Of the new En-
aminer Building, it's interior segre-
cation into departments, the fine
harbor of Los Angeles. the great
aqueduct just finished by the city
and the Panama Canal the compile
ton of which is of such great com
IN .rcial Importance to the South
w5st Besides, there are many page
WIDE halftone illustrations.
Over 1850 Inches Of Pictures.
The halftones, not including the
many that adorn artistic advertise
ments, take up 1850 inches, or 20S
columns of space The remainder of
day and mainly to special articles,
many of the latter bearing the sigma
lures of well-known persons.
A section of tNenty-four pages de-
scribes The Examiner Building, one
of the newest and greatest marvels
or a wonderful city. The real estate
deal, part of which Vas the pay
melt of more than a million dollars
by William Randolph Hearst for the
ground upon which the building now
stands, created a sensation at the
time 1t was made, involving as 1t did
the opening Of Broadway the prin-
cipal retail thoroughfare. to the
south, and the extension of the
downtown business section in that
direction.
Mr.. Hearst's instructions to the
architects were to provide plans for
a building suitable INTELLECTUALLY 10
southern California, it's climate and
traditions, and also fitting the most
modern of newspaper requirements.
In both respects success has been
achieved.
Building Is Ideal.
Singing Architecture" is the
graceful phrase suggested by this
building to Charles F. Lummis. the
noted author and an authority upon
the history of the Southwest. En-
perts declare it perfect from an en-
gineering standpoint. And newspa-
per men describe it as the realization
of their dreams.
This, the greatest OF newspaper
buildings, is 1928 feet in length, ia
feet wide and 1875 feet high The floor
area is 102,272 square feet. Archi-
tecturally it slavishly follows no set
type, but has an individuality of its
own, which popularity may be com
pared to the mission style, but more
accurately may be said to resemble
the best of the Spanish Renaissance
The equipment is the best that
money could buy, steel supplanting
wood. even as furniture. wherever
practicable. Approximately half
million dollars was spent in the
pressroom, which is as long as a city
block. Huge presses with a capacity
of i65, eco twenty four page papers
an hour have been installed to print
the big editions of the daily and Sun
day Examiner.
Shows Country's Prosperity.
Particular attention has been Civ
en- to the health and comfort Of The
t-AoHllici army OF employees, the
lighting and ventilation being ideal.
Shower baths and other unusual con-
veniences are provided.
While million population for Los
Angeles in 1920 is the keynote OF the
promotion features of this special
edition, it sets forth not only the
progress and prosperity of the larg-
est city on the Pacific Coast, bat pre-
sents the advantages and achieve
ments of every other section of what
is known as Southern California.
Complete and elaborate reports to
The Examiner show that. in the face
of discouraging financial conditions
throughout the country. the last year
has been notable in every town and
county of Southern California for
advancement of every kind
The commercial products of the
eight southernmost countries last
year according Ia The Examiners
figures, reached a total value of
1868, 22SO goo.
Best of Roads.
One indication mentioned OF this
prosperity is the fact that there are
$4,000 automobiles in Southern Cal
ifornia, and there is not a day in the
year when they can not be used for
pleasure rides over the best system
of roads in the West. Los Angeles
County itself contains more miles
of good roads than any other cn,tntV