The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-09-06
B. F. johnson Company
PROGRESS PUBLISHERS

When Secretary Daniels established
his schools In tho navy It did not occur
to anybody that it would mean any
thing for Richmond. but a Richmond
publishing concern today has the con-
tract to supply Uncle Sam with all the
Arfthmetics our jolly tnrs will use.
Celaw.s Advanced Arithmetic, the
book adopted for use in the navy
schools, Is one of the school books
that has made d. +. johnson Com
pany. OF this city. famous throughout
the country and has incidentally made
the name Of Richmond more familiar
to tho children Of the South than that
Of any other Southern city.
1t Ia understood that the Colaw
Arithmetic was adopted after thor
ough examination OF the various
Arithmetics In use in American
schools.
Another book, or rather series Of
books, published by this company,
that has incidentally served as a big
advertisement for Richmond liz the
Graded Classics series of Readers.
Of which more than six million copies
have already been sold.
do you know" said a Richmond
man not long ago. that to millions
of children in the South today Rich
mond Is the most familiar name on
the map7 You and I studied our les
sons in books whose title pages bore
the name of New York or Boston.
We grew up with the idea that ev-
erything that was wcvth while came
from New York or Boston. We didn't
know that a book could be made out
eide of New York or Boston. Today
all over the South our children are
studying books that bear the name OF
Richmond. and they are growing up
with confidence in their own South
land and in the ability OF the Soutners.
people to provide for their own needs"
He had lust been going sover some
facts about this great Southern indus
Try. Here are some OF them:
The b. F. johnson Publishing Com
pany has recently shipped more than
100000 copies OF its language and
grammar books to the State Of Texas
alone. Millions OF Its publications are
scattered all over America. North as
we'll an South. some of them being
in use even in New York, where nearly
all the other school book publishers
have their headquarters.
Recently II has been extending It's
catalogue TO reach the college trade,
one Of its latest publications being an
American Literature, that is the first
textbook on the subject to give South
srn authorship fitting recognition.
This book Is by Southern author.
Or. J. c. MetcaH. Bostwick professor
cf literature at Richmond College. DIR.
Metcaifs English Literature, which
was published by the johnson Com
pany . year ago. is said to rank as one
II the most highly endorsed textbooks
on the subject ever published.
The johnson Company was started
a dozen years ago to provide books
suitable for the needs OF Southern
schools. and during this period has
completely revolutionized the school
book business of the South. compelled
the rewriting of nearly every text
book that was unfair to the South and
reduced the cost OF school books in
Virginia and other Southern States
by an enormous sum.
The Company's publications are all
printed and bound in Richmond, and
with the exception of what Is expended
for such supplies as cannot be obtain
ed at homo all the money received
from its sales remains in the South
Adv.