The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1914-08-01
FORD COMPANY
MAKES BUYERS
PROFIT SHARERS
Chops $50 From Price of Cars
and Arranges for Further
Rebate
REFUND TO BE PAID
AT END OF IL MONTHS
Only Condition Is That 100000
Automobiles BE Sold During
Year Beginning Aug.

The largest single reduction yet
made IN the prices of Ford motor cars,
announced Saturday and effective i'm.
medlately, viii as compared with pre-
yious prices, represent a total saving
to purchasers OF SlS,000,000 on the
100000 cars which the company pro-
poses to produce and sell during the
next 2 months Sixty dollars is taken
of the price of each OF the three
models manufactured, so that for the
coming year the touring car will sell
for $3.50. he runabout TOR S440 and the
town car for $500.
Coupled with the announcement OF
this cut In market prices Is that of a
plan devised the company's officials
Fay, 20 extend the proft-sharing fea,
lures OF the firm 10 the consumers OF
IT'S product and completing the ar.
rangement which, it is said, Henry
Ford had in mind when he Instituted
the system b. which the employees of
The Ford plant share in it's profits
The buyers OF ears are TO be given
a share in the earnings of the com.
pany ny means Of rebate at the end
Of the year should the profits OF the
season warrant IT, Attached 20 the BIZ
of salp Of each cor will be a coupon
upon which the Ford company prom
ises to refund to the buyer from $50
~ 500 according 10 the car purchased,
provided the company succeeds In
reaching its Foal OF selling soc, 900
cars during the year
Thus every purchaser OF a Ford car
will have financial inducement 20
boost II as hard es he can. BY the
TINE the cOmHany has sold 200 900
cars. Il Will virtually have on its stan
200 900 unsalaried sales agents IL is
planned Ia issue statements Of the
number Of sales TO date monthly,
weekly or rs often as Is deemed prom
or In order to give the campaign all
the excitement Of q voting contest TO
select the prettest girl in a country
town
II the plan works ont AZ successfully
as Is expected, between $1,000. 900
and siS000.G00 in cash will b. distriD-
uted on or about Aug T. 1915, among
those who have bought Ford cars be
tween now and then The proposed
output Of 500 600 represents very
moderate increase IN view of growth
according 10 officials OF the company
Tie oItput Of the last year has been
POI ,&Ss that OF the year before, 1885,
900 ard those Of preceding years re-
spectively $1,000, 40 600 and 10000
One unusual feature OF the announce
mont just made is the guarantee OF
the company extended TO dealers that
there will he no further change In
prices during the coming year This
is TO relieve them OF the danger of loss
on cars which they might have IN
stock when 4 cut was announced
Notices OF the new plans Vare sent
ont in advance to dealers all over the
United States They resulted In an
immediate rush OF orders for more
cars. according to the sales depart
n ent OF the home plant
II IS said that If the company could
be assured OF good business year,
and the opportunity to sell 10000
cars it would make the cut In price
practically double what il Is and give
the purchaser the immediate benefit
OF the rebate which IS 10 be offered
him conditionally az the end OF the
year.
The Ford Motor Co. now has IN oper.
alton IN the United States % different
assembling plants In various parts OF
the country II is proposed eventually
to divide the country among these In
the most economical way and let each
one furnish long shipments OF set 10
cars This plan Is followed wherever
possible now