The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-06-09

err Superiority
have said the essential difference between Loniers and
cars of lesser quality.
AFTER LONG YEARS OF SERVICE any Lozier
ever made-Te 90 not have to specify any partlsua.
the day 1t made the demonstration that sold it.
LozIERs STAY GOOD. No matter II the owner or the
driver p pushes s his car to s ssssd No mater how
and its power.
ARE YOU A HARD DRIVER Are you one of those
no The yGu pay for car o that the he, make.
not call for nursing Then you force your Lozier
the strain And when You have had enough the
LozieT will say Come oni-Now let's do some real
for quiet, resul drive, you'll find thar wonderful
car in the same mood of the ereaks and squeaks
and noises you'd find in a car-of lesser quality.
BUT" YOU MAY SAY, az am no. speed maniac"
All right. Nevertheless you do to get there and
baek-regardess of weather or road conditions. Don't
you may encounter bad stretch of road One that.
because Of its rouehness or the depth of mud makes
must call on the motor for the same service essen.
tally as speed. Maximum lo,d-a grind on inter
mediate or low, for mes-for hours perhaps.
IF YOUR CAR WERE one of lesser quality than
and Sweetness, and most Of the power. had passed
tanned for long period That's the answer.
WE SAY "Loz1ERs STAY oooDr That's no. mere
catch phrase is fund.mental fact It's the most
more than any other, you desire in your car.
AFTER SIX MONTHS. After q year. and at the most
after two years of service, the average is
old
as Lozer has been making motor ears), Lozier is
stil-a Lozier
ready for any test you may choose put it to. And
car of which you may be proud.
ONE LozIER OWNER SAID. speaking at an au.omo-
bile banquet recently: 1T is worth five hundred dol
when e Of til. nav. s
driving driving Ana to my wife and daughter-Fs worth
WE'D LIKE TO TELL YOU how we make Lozisrs-
features that make Loziers STAY good.
BUT 1T WOULD TAKE BooK-and it would be a
large one For we'd have to tell you not only of the
major features-the larger parts-but we'd have to
60 into the design, the making and the inspection Of
the minutest details of Lozers.
FOR NO PART is sL1GHTED-no part can be sighted
and make a of the quality. the capacity, the
tanty that you, an experienced motoris, demand in
word a-Lozier
BUT WE CAN SAY TO YOU: Look at the Loaier rec:
ords in tests that called for sustained effort. And
have put them to the supremest tests not for brief
space not tor season; but for many yearsCand they
Will repeat our pet pnraSe-Loziefs stay gooo
NOW WORD ABOUT PRIcE-always a eonsidera-
ton matter what the wealth of the buyer.
WE WOULDN'T MENTION 1T because our policy 10
to sell Lozers a quality basis FIRST and mention
price the last consideration, but
WE FIND THAT MANY PERSONS who have said
unsttsnable at less than $1,000 or $4,000 That is ali
wrong The world has kept going. Progress has been
made in manufacturing and In economical dstribu-
ton of automobiles as in other commodities And
Lozer the name implies has kept not only abreast,
but little ahead of the times
so 1T IS NOW POSSIBLE to crafty your hearts de.
sire-to own Lozer-at $500.
THAT IS THE WONDERFUL -FOUR" A Lo.er in
every line and in every part. Lozier in looks and
in performance. And above ALL Lozier that will
stay good.
OR, IF YOU PREFER A SIX and feel you afford
the difference in up-keep cost then you can have .
Lozer Six for $3.50.
BUT, IF YOU HAVE CONFIDENCE in the Lozier
Company; If you value advice, we would COM
mend you. from the fullness OF an experience than
which there is broader more diversified don't
buy cheap six. Buy real sx-or a real four
AND IF YOU CAN CoNcEDE that a manufacturer
may be honest and fair in his advice. even in COM
petve matter will say this: If you buy Lozier
Pour" or "Six"-you will own car that, in quality
and price, cannot be surpassed, ii it can be equaled in
the world.
AND WE'LL DO MoRE-we'l back that statement with
the Lozier guarantee.
1e:1!! !! J.!
NE~ 9th. rbo;.. oc