The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1914-11-15
DOLLY FINDS BATTERTON
|COFFEECOMPANY'S PLANT
PLACE OF GREAT INTEREST
One of Birmingham Most Prosperous Industries.
Coffee Blended, Roasted, Ground and Canned
While You Wait-Process Up-to-Date In Every
Respect-Home of "Royal Cup Coffee

| ment and then slowly turned into a tre-
mendous rooster"
Here revolving wheel carries the cof-
fee over and over again In a sort of Waltz
Me Around Again Willie" effect. until
| II Is roasted to a beautiful brown. Thirty
i've minutes are required to complete this
process. The roasted coffee is turned
again into a large fiat vessel and by a
process of air suction Is carried into an
other stage of the refining game, during
the meantime rocks and other foreign
matter being eliminated. Then the slew
grinding of the roasted coffee takes place
and presently 1t Is sent in sort of tube
like arrangements to be canned.
At the front of the big plant sit lot
of girls, all pretty ones, too. and they
are busily engaged in canning the finished
article
One-pound. two-pound and three pound
cans are put up and sealed. and then
the blue and white label is placed on
the can bearing the name of Royal Cup"
which Is n welcome guest to the vast
army of lovers OF good coffee.
When l asked one of the girls how they
knew when to shut off the ARRANGEMENT
| the coffee comes pouring through at
| the rate of mile minute) so tnat it
! would just exactly I'LL a can, she smil-
| ingly told me that 1t was all arranged au-
tomatically, and that when the full meas
pounds. according to the can to be filled.
| was reached a little automatic stop did
| the rest
The green coffee used. Mr.. Patterton
| told me. is the very finest coffee that can
be secured from the best markets In
| the world This Is blended by the lsat-
| terson Coffee company and put on the
market In various grades. The process
of pulverizing Is one of the most interest
| Ing things at the plant, this being ac-
complished by the use of great French
| burr stones and sent out as fine as dust
Pulverzed coffee. Mr. Patterson thinks.
Is tho least desirable. however, because
| of the heating process which II requires
In the pulverizing thus taking away
much of the aromatic quality of the cof-
fee which the coffee lover enjoys so
much.
Such thing as an old fashioned
coffe grinder hanging up on the wall.
is an unknown article in these progress
sive times" l observed.
Not at ALL" said Mr.. Batterton, and
took me to the rear of the plant where
the quaintest sort of little old coffee
grinder was perched up on the side OF
the staircase. That's whore we grind
our samples. i really recommend a
coffee grinder. l don't think IL has
ever been improved upon"
The delicious aroma OF roasting cof-
fee permeated the entire atmosphere
delicate, stimulating, fragrant.
was particularly impressed with the
fact that the Batterton Coffee company
caters to every taste-from the most
fastidious TO that Of the person who
drinks coffee merely TO be drinking IT,
The main thing that impressed me.
however was that right here In Bir-
mingham the best coffee may be had.
freshly ground, freshly packed. every
day in the year.
The merchants OF Birmingham and
throughout Alabama evidently appre-
ciate the same fact for there is scarce
ly home In the entire state I'm which
"Royal Cup" is not u household fa-
vorite.