The daily Gate City., 1914-01-21
Publicity Committee


DENVER, Colo, Jan. IA, 1914.--
Board of Directors, Keokuk Indus !
trial Association, Keokuk, Iowa
Gentlemen:-S months ago j enter
ed into contract with you for
campaign of publicity in connection
with the work Of the Keokuk Indus
trial Association. The original con-
tract, for three months, was renewed
September 20, 1913, for similar
psriod. In establishing the depart
ment of publicity, you gave me a free
rein to create my own problems ami
to solve them accordingly. The great
er part OF the work accomplished is
familiar not only to you, as board
but to the general public of Keokuk
through the publicity given 1t by the
two daily newspapers. At the end of
the first three months made q writ
ten report covering the work of that
period in detail. now wish to re-
port on the last three months, and
follow that UP with condensed gen.
eral report OF the first three months,
thus affording a review of the entire
campaign, minus much OF ths detail
as submitted in the September re-
port.
have given practically all of my
attention during the last three
months to the magazine field. So far
as quantity goes, the results cannot
fl1 r>ct ho1 Of
paign, but that is because Of their
quality. To get into the large maga-
zines of the country, especially with
any proposition which has the least
suspicion of being comm srcial, Is one
/ of the most difficult problems imagin.
/ able. Newspapers are more readily
approached. and they are not nearly
! SO particular In their selection OF
! matter. In the case of magazine 1t
Is question of hammering away at
each publication until results are
Forthcoming, or else give up the effort
as hopeless Another point that |
/ wish to call your att ention to is the
! fact that space in magazines costs
money. You know that through your
advertising campaign with the N. w.
Aver company Had you gone to the
magazines In which keokuk has ap-
| peared during the last three months,
and entered into hard and cold con
tract for the publication of such arti-
cles as have appeared, especially the
illustrated ones, the cost to this asso-
citation would gave gone we'll up into
the thousands. Another point to be
remembered is that while practically
all OF the readers OF publication
will see your article or picture In
the reading columns, the number sae-
ing Keokuk through the advertising
i section is uncertain People are
being educated up to reading adver
tbs sments, but while 1t may be So {
4 that every magazine reader goes
through the magazine reading matter
itself, not all of those by any means
read the advertisem snts. ! must con.
fess that In September, when my
contract was renewed, / was far from
optimistic over the magazine field. II
fairly well. At the present time look
ing back on what had been accom-
plished through the work of DR.. G
Walter Barr and spec al writers, II
may almost be said that it has been
covered DR.. Barr says that one gooc
magazine feature month would be
a good average for any commercial
proposition, That would mean three
features In three months. During the
: past three months, this department
has placed and seen go into print
eight magazine features, and mint
in the making. Here they are, briefly
stated:
Review of R9views-complete pic
ture of the Keokuk dam, extending
across two pages, with an editoria
article three quarters of a column II
length, placing special emphasis on
; the manufacturing opportunities af
forded by the dam, and the probabu
ity Of a future industrial center a
: Keokuk.
Scientific American full pag
article on Hugh l., Cooper and hi
work at Keokuk, with half-tone of MI
Cooper
American Magazine, a leader anon
monthly publications article on MI
Cooper and the Keokuk dam, wit
picture of the presentation of the lo1
ing cup, feature that is sure to hav
t attracted the attention of PRACTICAL
: every reader of the American. Th
i article was one of 250 accepted du
e ing the last four years out of a tots
S Of 1900 manuscripts submitted.