Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1914-11-03
IGLOO, STEPPE AND
OFFICIAL EXTLECALL
FOR WOMEN'S HATS
Milady in Remote Corners Of
the Earth Sends for --latest
Bonnets to City Penn
Founded.

he her tI,,. home in tropie climates or on Greene
Ro she blonde. brunette or red-head, be she
She viii viii search @ e tRe vi %ord a. miiady granting
! that she has the price,
Though ghe hss to pay in cocoanuts or IN.
Though she has TO take In washing. It will
80 not affect her zeal:
She Will get that hat some evening when the
DYING sun deseends,
her bosom friends
You wouldn't suppose for mlnuts,
now would you. that a woman living up
| In an icy igloo I'm the northern wastes of
Alaska would be at ali interested in the
latest chapeaux that her Philadelphia siss
ters are wearing? You might be parg
doned for thinking that her sole atten.
tions as far as hats are concerned would
be concentrated on the problem OF cut
ting down last years fur skull cap with
the largo ear muffs to such modern pro-
portions that the gossip IN the next igloo
would not recognize II as n 1913 models
But no! You are wrong. The ladies %
Alaska and the ladies' of Australia those
who hang their washing out in the desert
berian steppes have all shown such a
lively interest in the kind OF hats that
are being worn here that a big depart
ment store which makes n speciality of
millinery is kept busy supplying their
demands
Here is sample OF some of the re7
quests that come in and which have made
long-distance shopping an established
feature of the house:
HONOLULU, Hawaii
My dear Sir-I am a large tall blonde
with a rather good figure. but not much
color. I wear my hair parted in the
middle and draw It 1own on the nape Of
my neck. My eyes arc blue. Would
| YOU select for me moderately priced
| hat that will look well with dark gray
suit and send 1t as quickly as possible
! to the above address?
Very gratefully yours.
And then" said tho manager OF this
| millinery department, "we call up before
our minds eye the vision of feminine
| ovcllness that the letter has described
and send her a hat which nine times out
of ten is infinitely more becoming than
| any she might have chosen had she come
all the way from Honolulu to get II.
| "On one OCCASION" he continued we
sent S. hat all the way up to northern
Alaska and the woman who ordered II
had TO pay SIG eAuessage. But she
was perfectly satisfied, III
There are hats going to Russia and
hats going to China. Many womeL 80
husbands are attached to the
| foreign embassies and the wives
officers stationed in faraway pli-
| pend on the long-dstance shoppiub
ice to keep up with Dame FashA
"A funny thing happened not -
In connection with this subje
| who last year wrote from
ing us to furnish her with and
| bonneta described herself as IL
| nette.' A few weeks ago she re-. tx II
to fur 'sh her with her fall hat.al x j
| this yG she says she is "a detssAal
blonde We put II down to the exoS
climate and sent her black velvet thai
would make the golden tresses show up
well. Long distance shopping has its disr
| advantages. but we try to surmount as
many of them as we can"
| SCme one has said that "one touch OF
nature makes the whole world KIM" but
| speaking of the feminine world, and talk
| ing this globe-encircling shopping service
| into consideration il would seem that the
| Philadelphia bonnet has left "one touch
| of nature" entirely in the shade, and the
| Colonel'E lady and Judge OGrady are sis
| ters under the skin. when it comes to the
new fall hat at any rate.