davidaulloa/AmericanStories huggingface dataset:
Deming graphic. (Deming, N.M.) 1903-1948, 1914-10-23
Steady Newspaper Publicity

Frank L. Erskine stands high in
the realm of publicity, for he is ad-
vertising manager for W. l.. Douglas,
the manufacturer who has built up
a fortune by making good shoes and
by advertising their merits. When
W. l.. Douglas ran for governor Of
Massachusetts, he showed his faith
in the power Of publicity by adver-
Using his own qualifications for Of
fee in much the same manner he had
for years been adopting in exploiting
the merits Of his shoes. His election
to the governorship Of the great east
ern commonwealth was at once
tribute to the man and to the ef-
fectiveness Of wise publicity.
Mr.. Erskine has expressed in the
following words the principles under
lying the success Of W. L. Dougles
as an advertiser:
"W. L. Douglas is not a believer in
spasmodic advertising. His principle
has always been to keep his adver-
tisements before the public at all
times, setting forth the merits Of W.
L. Douglas shoes and the reasons
why you should buy them in pref
erence to other makes.
"when a season is dull he increas-
es his advertising instead Of hanging
back, as the majority Of advertisers
do during slack periods. The fact
that Mr.. Douglas has explicit faith
in his product and keeps this fact
before the people twelve months in
every year, is one Of the reasons for
his great success in the shoe bust
ness.
"The advertising of W. l.. Douglas
shoes is confined exclusively TO the
newspapers, believing that the direct
appeal to the customer is far better
than magazine advertising or any
other method Of publicity"
The experience Of Mr.. Douglas is
but that Of all others who have made
a success Of the publicity idea. For
the purposes Of publicity no other
medium equals the newspaper, and
successful publicity not only involves
the use Of the newspaper, but there
is no break in the advertising expen-
diture. Dull seasons cause heavier
advertising appropriation, for the as
tute business man realizes that dur
ing such times IL he expects to do
little, he must keep constantly after
more than the man who is doing but
the trade and strive by every lcgiti-
mate means possible to bring it with
in the influence Of his open door.
Deming graphic. (Deming, N.M.) 1903-1948, 1914-10-23
CLUES MEETING
MOST DECIDED SUCCESS

Silver City, N. M.-With the an
nual election Of officers Friday morn
Ing, the meeting Of the State wom-
ans clubs came to q close. after
one Of the most delightful and sue
cessful sessions in the history Of that
organization. This seems to be the
unanimous opinion Of the visiting
delegates, who are showering all
kinds Of nice verbal boquets at the
Silver City Woman's Club for the
handsome entertainment and hospi-
tally shown them during their three
DAYS session. And the local club
seems fully deserving Of all the nice
things said about them, many Of the
members having worked Industrious
" for several weeks previous to the
meeting preparing for the event. The
visiting delegates were housed in the
homes Of the local members, and
many delightful social relations
formed through this old-fnshioned
but ever hospitable mode Of enter
tainment.
The delegates from Deming were
Mrs. Edith +. Pollard and Mrs. Kate
f. NOR.
Portales was chosen as the meet
ing place for 1915 and the following
officers were elected:
Mrs. r. F. Asplund, Santa Fe,
president; Mrs. J. r. KinyOn, Silver
City, first vice president; Mrs. Nut
ter, Clovis, second vice-president;
Mrs. Henry Stoes. Las Cruces, third
vice. president; Mrs. Lank, San Mar
cial, recording secretary; Mrs. Frank
Parker, Santa Fe, corresponding Sec
rotary; Mrs. d. A. Bittner, Albuquer-
que, treasurer; Mrs. Joshua Rey-
nolds, Las Vegas, auditor; Mrs.
Frenger, Las Cruces, general fedora
ton secretary; Mrs. George Bisby,
Pinos Altos, parliamentarian.
Deming graphic. (Deming, N.M.) 1903-1948, 1914-10-23


$$$t*+++**++**+*+
Mrs. Frank Light, Misses Hasel
and Louise Crawford, Nina Light,
Marguerite Foote and Clarella Thorn
rs Of Silver City were guests Of Mr..
aud Mrs. X. Kirchman Sunday.
Mr.. and Mrs. Warren Kiner and
Mr.. and Mrs. John Owen returned
Tuesday from u two weeks camping
trip on the Mimbres.
r. Edwards returned Thursday
from Albuquerque where he attended
grand lodge.
4. r. Cosgrove Of Silver City was
the guest Of J. B. Stratton and fam
lily Sunday.
Miss Ruth Oliver Of Central visited
here Saturday.
Elan Head nnd W. II. Smith re-
turned Friday from a camping trip
ON the Gila.
Mrs. II. Gordon Of Silver City
spent last week with her sister. Mrs.
Clyde Jones.
Miss Glen Phillips of Fierro visited
Miss Vera Carter Saturday.
Deming graphic. (Deming, N.M.) 1903-1948, 1914-10-23

from here into Mexico to visit thu
Corralitos ranch, about 80 miles
south.
The New Mexico Educational as
ISOLATION meets in Albuquerque dur
ing Thanksgiving week and the Co.
lumbus teachers are making prepara-
lions to have an exhibit Of manual
work and art from this school at that
time. The teachers attended the as
sociation at Albuquerque last No.
vember. and their exhibit was much
admired. Our teachers are very proud
Of their school, and justly so, and
will leave nothing undone to demon
strate the fact that the school is
wide. ambitious and progressive.
At the school building last Friday
evening, a box supper was held which
resulted most encouringly for trose
who planned IL. The teachers were
generously aided by about twenty
FIVE Of the ladies' Of Columbus, who
brought boxes filed TO Overlooking
with all things good to eat. The sale
of these boxes brought in the sur
prising amount Of $38, which almost
lifted the indebtedness on the piano.
The teachers extend their thanks to
Sergeant Boots, who auctioned of
the boxes, also to all who assisted
in any way making this affair sue
cess.
J. w. Blair this week received n
letter from our ex-townsman N. b.
Hampton, who now resides at De
Ridder, La, stating he is well and
enjoying life, hut is anxious to re-
turn to Columbus and il he can sell
his property, will come back. He says
that he never saw so many good peo-
pie in a small town as there are here.
His real estate holdings in the valley
are no longer on the market.
The Epworth League held a bust
ness meeting at the church on Tues
day evening which was largely at
tended by the members. Albert Weld
was elected ice-president. II was
voted that the league pay IS toward
church expenses. Plans were dis
cussed for holding a Halloween So
cial. Time and place will be an
nOunced later.
l.. L. Burkhead received his CON-
mission this week as postmaster at
this place, succeeding W. j. Hutch
inson. Mr.. Burkhead took charge Of
the office on the 18th instant and is
now a full Pledged postmaster. Mr.
L. l.. Lewis has been acting as post
master since early in the spring and
his services have been very satisfac.
tory and many Of our citizens regret
that there had to be change. Mr.
Burkhead is man who is well quail.
fed for the office and we feel con.
fident that he will please the patrons
of the office.
Deming graphic. (Deming, N.M.) 1903-1948, 1914-10-23

r r + r r + r r
C. Clements went down to FL Paso
Monday to spend a few days.
Mrs. Margaret Baron left on the
Limited Monday for Fl Paso where
she has employment for few weeks
as trained nurse.
Sam Gulley, a brother Of Rube
Gulley, came out few days ago for
visit, but was suddenly taken seri-
ously i'll. He was taken to a sani-
tarium in FL Paso on Monday by his
brother.
J. W. Blair is building a neat bun
galow on the property known as the
Putnam place. The old house he has
moved south a few rods to another
lot.
+. +. Balm reports that he dug up
bunch of peanuts that numbered
l75 nuts. lie says that next year
he intends planting a larger crop Of
them.
A dozen or more Of Columbus peo-
pie attended the dance at Waterloo
school house Saturday evening. They
all report a fine time and from their
description it must have been grand
affair.
+. C. Houehton of Fl Paso, man
ager for the Corralitos Cattle CON-
pany, and Mr.. Mallon Of Denver.
spent Tuesday night at the Hoover
hotel. They went across the line
Deming graphic. (Deming, N.M.) 1903-1948, 1914-10-23

@. L. Webster and wife, W. II.
Janney, wife and daughter and E. j..
DAILY motored down from Hurley last
Sunday and spent the day with Dem
ing friends.
Pierre weekly free press. (Pierre, S.D.) 1889-19??, 1914-10-15
COL, BRYAN COMING

Col. William j. Bryan is coming to
South Dakota to make q number of
political addresses. He will deliver
an address in Pierre on Saturday..
October "a. at 9 O'Clock q. m.
He will be met at Edgemont, Fall
River county, by DR.. H. J Rock. of
Aberdeen, chairman of the democrat
ic state central committee. together
with as many other members Of the
state organization and candidates as
possible. The secretary will be c,r-
ried by special train to Deadwood,
where he will speak that night.
From Deadwood the silver tongued
orator will be carried by special train
to Pierre. where he will speak Satur-
day morning at 8 O'Clock, going from
there to Huron and Redfield and then
to Aberdeen. There he will be turned
over to the democratic organization
of North Dakota for a tour of that
state.
Among the other democratic speak
ers of national Importance who will
speak in South Dakota following Mr.,
Bryan's tour will be-:
Secretary Of War Garrison, who
will spend two days in the state,
speaking at Sioux Falls, Mitchell ant
Watertown, in all probability.
Postmaster General Burleson, who
will likewise spend two days in Soutl
Dakota.
Senator Joe I. Robinson of Arkan
sas, of the public lands and irrigation
committee, who will spend his tim
in the irrigated lands district.
Plans are also under way to hav
/, Blind Senator Gore of Oklahoma i
the state this fall.
., Plan to come to Pierre and hear tn
commoner.
Pierre weekly free press. (Pierre, S.D.) 1889-19??, 1914-10-15
VOTE FOR

Much Of the western portion of the
state can irrigate.
1t cannot do this without amending
the constitution.
The pending amendment provides
that lands benefited must pay all of
the costs.
In principle it is exactly like the
drainage amendment Of 1908.
1t will make a large section prosper.
Gus.
1t appears as Amendment 8. on the
official ballot.
Vote for it.
Pierre weekly free press. (Pierre, S.D.) 1889-19??, 1914-10-15

O. E. Parkinson as here Saturday
from Highmore.
Mrs. B. A. Cummins entertained a
number of ladies at her home last Fri
day afternoon.
Col. Bryan is certain to be in Pierre
on SATURDAY. next. He is scheduled to
speak in the morniug at 9 O'Clock.
The young people of the Evangelical
church are preparing to give a musicale
at the church next Sunday evening.
Judge Hughes returned Friday even
ing from Huron, where he has been
trying several cases in circuit court.
Each room in the Lincoln school has
been furnished with a beautiful new
silk flag, which were purchased by the
pupils with money received from their
spelling contest last year.
d. M, Boyle. one time register of the
United States land office here, came in
from his present home at Lafayette,
Ind, this afternoon for a business visit
of several days. This is his first visit
here for seventeen years.
Civil service examinations were held
the first of the week at the p%ostofTice,
one applicant taking the examination.
Mrs. c. B. Billinghurst is at Dead.
wood this week in attendance at the
Federation of Womans Clubs, being
held there
Dying. Mrs. Frank Leslie has be
queathed to the cause of woman suf
frage about $500 ,00U to be expended
in promoting the innovation in thos'
states that have not yet adopted uni
} versal suffrage.
Local members of the national guar
have opened up a rife range in the rs
vine known as "Whiskey Gulch''. TIL
range is strictly modern with thre
pairs of disappearing targets of tn
Eakin type; encased target pit an
telephones from the pit to each of tn
' five shooting points. The range will b
f operated each Saturday and Sunda
during October.
The canning factory at this cit,
canned over two thousand cases o
n tomatoes for the last month of opera
q ton, and has proven a profitable in
vestment for those who have gon
into the movement. The canning TO
!. this year was confined principally t
tomatoes, but it is expected nex
= year to handle other vegetables an
continue the canning aso frol
l. early summer to freezing up time.
John T. Heffron, democratic nom
nee for lieutenant governor, deli,
cred an address at democratic heat
quarters Thursday evening, discuss
~ ing national and state issues. II.
II audience vas very attentive and hi
remarks were we'll received an
n showed him to be a man of ~executiN
n ability and would fill the Office wi,
A. credit to himself and his constit
l. ents. The address was received wit
4. loud and enthusiastic applause. I
ar will be given a heavy vote here at tt
= polls next month.
Pierre weekly free press. (Pierre, S.D.) 1889-19??, 1914-10-15
NOTICE OF

Examination for Teachers State,
Second, Third and Primary Certli.
Gates will be held at the Court House
November 5th and 9Th.
MARGARET M. LINDEN.
County Superintendent.
Pierre weekly free press. (Pierre, S.D.) 1889-19??, 1914-10-15
DEMOCRATIC MEETING

A meeting of the County Central
Committee and candidates upon the To-
cal county ticket is called for Saturday
Oct. II, at 2 o'clock. Hon. j. E. Kel.
ley has consented to deliver an address
at the gathering.
l.. e. CUMMINGS,
Chairman,
Pierre weekly free press. (Pierre, S.D.) 1889-19??, 1914-10-15

Deeds.
Mr.. Sullivan has been in Pierre for
the past tw elve years, in the real
estate business, and is known to nsany
of the voters of Hughes county. He
is a graduate of the Gem City BUSH
ness College. of Quincy, ILL.,, and is
qualified to do the county's business
in q business way.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1914-11-24
TURKS, REPULSED,
CHASED BY BRITISH
FROM PERSIAN GULF
Basra Held by Pursuers in
Rapid Campaign Along
Shat el Arab River.
Turks Claim Seizure of
Russian Post.

LONDON, Nov 2i-The Turks are In
flight along the shat-el-Arab, from the
head OF the Persian gulf, with the British
pursuing.
An official communication from Lord
Crewe, Secretary for india, was made
public last night dealing with the opera
tions on the Persian gulf.
THE recent operations In the Persian
gulf have been crowned with even greater
and more rapid success than was !Rnticl-
pated after the signal defeat inflicted
upon the Turkish forces on November 10
and H." the statement says. THE latter
abandoning all further resistance here,
fled. leaving eight guns and many wound
ed In our hands The wallis Of Basra and
Bagdad accompanied the defeated Turkish
forces In their flight up the Tigris River.
"Basra Ga river port on the Shat-el-
Arab go miles from the Persian gulf was
occupied on the 21st instant by our naval
and land forces All the British In Basra
are reported safe"
Official reports given cut in Constanti-
nople and reaching here today from Ber-
lin relate the continued successful Turk
ish advance upon Batum, the Russian
port on the Black Sea-
All the territory between the Turlko-
Russian border and the River Chursk Is
In Turkish hands, while a Turkish force
In the southern part Of this territory has
taken Artvin. The Turks declare that the
English losses at Shatt-El-Arab amounted
to $50 dead and several thousand wound
ed, according to the Constantinople state
ment.
Artvin, Transcaucasia, is in the gov
ernment of Kutais "a miles southeast Of
Batum It mas a population of about
10000.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1914-11-24
BY NEW YORK TRIBUNE CRITIC

BY NEW YORK TRIBUNE wv
The drive OF General Won Hindenburs
at the Russian forces between the Nistu,"
and the warthe rivers has diverted AT
tention from the steady progress OF tn'
Russian occupation OF middle ana "eh'
en Galicia. The first Russian advance
after the evacuation Of Lemberg ana ,,,S t,,e
capture OF Jaroslav penetrated m.ouie ml.pu,s
Galicia almost to the line OF the lsloS '1'ii
River, The country to the west anu
southwest of Prgemysl up TO the Carpa-
THAN Mountains was occupied, several OF
the Carpathian passes were seized eno
advance guards Of Cossacks made thelI
way through the mountains to the great
plain of Hungary.
That was the situation about the emo
OF September. Then the German-Austro-
Hungarian offensive on the eastern front
got under way. The reorganized Austro-
Hungarian forces moved eastward from
behind the Wistok River and not only re-
took Jaroslav and relieved Przemysl, but
also spread far to the southeast and at
tackled tho Russians on the line from
sambor to stry. An army under General
Victor Dankl also crossed the Vistula
River into southwestern Poland and OPP
Grated in conjunction with General Won
Hindenburg's armies against IvangOrod.
The collapse OF the Polish invasion about
the end of October compelled quick re-
tirement of the Austro- Hungarian armies
in middle and eastern Galicla. The Rus
SLAMS have retaken the Uzsok Pass end
have occupied the line OF railroad rum
ming parallel with the Carpathian range
as far west as Neu Sandec. This town
is on the Donajec River, close to the
mountains, and only about 45 miles south
east of Cracow.
Neu Sandoc was for many weeks the
headquarters of the Austro Hungarian
General staff Now It is in Russian hands
and the General Stan headquarters is
probably in or near Cracow.
The Russian campaign against the
ancient Polish capital on the Upper Vis-
tula is therefore taking n very definite
shape, In spite Of the pressure brought
to bear by Won Hindenburg on the Rus
sian armies $50 miles north in the region
between PloclS and Lodz. The Russians
are evidently planning an advance north
west from Neu Sandec, one directly west
from Tarnow and one southwest out of
Poland. They are also still lighting at
Czenstocho'wa, near the Sileslan border
and victory there would enable them to
move straight south and invest Cracow
from the rear.
A great success by General Won Hinden-
burg In the north would, Of course. de-
lay the investment of Cracow. If Won
Hindenburg can again threaten Warsaw,
after defeating the Russian right wing,
the Russian centre in Poland will have
to withdraw and the advance in Gallcia
will stop. The German public is banking
heavily on Won Hindenburgs strategy
and his energy as a fighter.
The Russians have held Lemberg for
nearly three months and their armies
are now fighting at points 100 to 200 miles
west of Lemberg 1t is logical to risk
the prediction that the evacuation of
Cracow Is only a question of time.
Both sides are claiming success in the
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1914-11-24
BRITISH ADMIT DEFEAT
IN EAST AFRICAN FIGHT
Routed by Germans at Supposedly
Weak Post-7e5 Lost.
LONDON, Nov. q.

LONDON, Nov. q.
The official press bureau has made
public the following communication is
sued by the Marquis of Crewe, Secretary
for India:
'In East Africa, 1t appears from the
latest information that, as an important
German railway terminus was reported
weakly held. force was sent from Brit
sh East Africa to seize It, On the eve
ming of November 2 one and half bat
talons landed within two miles OF the
place and became heavily engaged Just
outside of the town But as the enemy
were In much superior strength, the force
was compelled to fall back and await re-
Inducements.
"At Ii a. m. on November the attack
was renewed. When within 500 yards of
the posItion the troops engaged came
under a heavy fire on their left fianH
In spite OF heavy casualties, the 10lst
Grenaciers actually entered the town and
crossed bayonets with the enemy,
"The North Lancashire Regiment and
the Casmir Rifles on the right, pushed on
in support, and under a heavy fire also
reached the town. They found them
selves opposed by tiers of fire from the
houses, and We're eventually called back
TO cover, 800 yards from the enemy's posi-
tiOn.
"Ihe losses were SO heavy and the posi-
tion so strong that 1t was considered use
less to renew the attack, and the force
re-embarked to return to Its base to pre-
pare for future operations,
From reports just received the total
casualties In this unsuccessful operation
were 795, including 141 British officers and
men. The wounded are mostly doing well
Many are cOnvalescent."
The Official Press Bureau adds that the
above casualties were included in the
statement recently made by Lord Crewe
in the House of Lords.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1914-11-24
pAR1s Nov. a.

ANS -ANuNs ~
Despite violent attacks by the Germans
IN the Areonne forest the French troops
have gained ground there, according to
che oficial statement issued here this
afternoon The severest nghting now
scents to centre in the Argonne region.
A. other points the German lombard
nent OF the Allies lines appears to have
become less violent, Between the Ar
gonne aud the vosges thick fog pre-
yafis THIS is undoubtedly having It's
erect ppon military operations.
g'he Official statement follows:
In general the situation did not UNDER
50 any modification during the day OF
November g. on the greater part OF the
front the enemy manifested his activity
BY an Intermittent cannonade less vio-
lent than on the preceding day.
"Here and there, nevertheless. there were
some Infantry attacks. All were repulsed
particularly violent in the Argonne, where
we gained some ground in the region OF
rour-de-Paris
f"rhere Is nothing to report as TO the
situation between the Argonne and the
vosges The fog has become very thick
IN that entire section, impeding opera
lions.
HThe health Of the troops is good"
According to an official statement is
sued here this afternoon, the German
Losses u, the b;stfe OF FLANDERS exceeded
10000
4 triple German attack in a fresh at
tempt 10 break through to tho coast Is
now expected as the result of recent troop
movements In West Flanders, and the
reinforcement of the German artillery
with heavy guns which we're brought
through with painful slowness from Brus-
sells and Llege
GERMANS PLAN NEW DRIVE.
According to unofficial observers be-
hind the Allies lines, the Germans will
open severe attacks upon the British,
French and Belgian forces and their al
lies at Nieuport. Dlxmude and Ypres,
following the inevitable bombardment.
The frozen condition of the roads in
West Flanders has enabled the enemy to
move troops and artillery, where 1t had
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1914-11-24
INVADERS LAUNCH NEW
DRIVE TOWARD COAST

been impossible before on account Of the
mud,
The Germans have been boasting that
they would be In Calais by December !.
Now they declare they will hold both
Calais and Dunkrk by Christmas.
The new forces gathered In West Flan-
ders, under Grand Duke Albrecht OF
Wurttemberg, are at least the fourth new
selection made by the Germans since they
began their North Sea campaign. This
gives an Idea Of the heavy German cas-
ualtes.
line OF intrenchments, upon which they
can fail back II their next series Of att
tacks In the north fail.
The severe weather in the north Is caus-
Ing more suffering to the Indian troops.
KING WORKS ON TRENCHES.
In connection with the weather the
following story comes through from
France.
Despite the cold King Albert spent all
of Sunday in the trenches He met some
soldiers who had thrown down their
spades and were warming their hands at
a fire. The King paused and remarked
pleasantly that the weather was unusu-
ally severe The half-frozen soldiers,
recognizing their monarch, were so over
bert then turned to his staff. saying:
Gentlemen, | suggest that we relieve
these ane fellows and give them a chance
to get warm with that the King seized
a shovel and set TO work vigorously
About half dozen officers of the Kings
suite followed suit"
Solssons, which has now been under
of artillery for the 24th time,
Is scene of black desolation. on the
Place De Republique stands the remains
OF n monument erected IL years ago to
tho citizens shot by German soldiers In
1870 Shrapncl had ground its way into
the granite in what may seem a strange
ly vengeful way. Nearby is a historic
abbey In which Thomas a Beckett spent
nine years. It's windows have been
smashed. One wall has been cracked
and the chimney Is only n remnant of
former architectural grandeur.
The cathedral of Notre Dame was a
enc example of mixed romanesque and
gothic art. Now Il Is a fine example OF
the devastation and horrors of war.