The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1914-12-26
SAVINGS BANKS AND
PRINTERS INK
(From the Windsor Journal.


Clyde Park, where are located Gov
ernor Page S calfs6in industry aud his
Lamoine County Savings Bank, insists
that her prosperity IS due in large
measure to the generous use of print
er S ink, and who doubts the truth of
the claim? Public faith in eonserva-
tive business management has had L
part IN the Hyde Park bank 5 growth.
The Ex-Governor has been comewhat
criticised for the manner of his iudul-
gence in printer 5 ink; but we see no
reason why bank IS business, as well
as the hide business or any other bust
ness, cannot be materially built 40 by
judicious advertising. Page has set a
hot pace in the matter of bank adver-
Using, but he S getting results; and
when be or any other business man gets
results he is doing something for him
self, his town and his state.
1t is a we'll recognized fact
among advertisers that it doesn't
lpay to be liberal in the use of
printer ink unless YOU really have
something to say to the public Gov
Iernor Page commenced more than
+ fifty years ago 10 develop a calf
f! skin business built upon the theory,
first, that every man who shipped
a skin to him would have 4 square
deal, and second, that he should
put up little better quality of skin,
and grade a little more nearly to
meet the requirements Of the tan
ner, than any other living nan and,
having decided upon this theory Of
doing business, he told the public
of his intentions and in doing SO
was liberal ADVERTISE. The re-
suits have been manifest in putting
little Hyde Park on the map as the
home of one Of the largest hide in
dustries III the world.
Again. when in 1880 the HYDE
Park Savings Bank WIS static
with Governor Page as its leading
spirit, be decided that he would try
TO make the Hyde ParI, Bank a
model institution, an institution
that should take good care of every
!, Vermont interest; an institution
that would be little more conserv-
ative, if possible, in its investments,
than any other bank.
Whether Governor Page has or
has not used printers ink success
fully is a mattcr. concerning which
I. the public do not need to be en-
lightencd. The fact that HYDE Park
c is the home OF one Of The largest
f lines OF calfsllin business in the
world and that it is also the homo
OF the largest Savings Bank in the
e world, in a place Of its size, tells
!, its own story.
b The money which Governor
Q Page has put into printers ink
Q would have been practically wasted
unless he had had something t,
say about calfskins and saving.
" banks which the pubic wish i
know, but the public DID wish ID
know and therefore it ms rca.
:, what Page has had to say touching
Green Calfskins and Saving.
; Banks
As the Windsor Journal wei
n says, the held IS open To everybody
! all one has to DO IS 10 las tie foun
dation broad and deep for some
!. thing better than the ordinary
: Having done this, move along OF
= straightforward lines in the mat
= ter of telling the public not onl,
what you are going TO do but VIA
YOU have done if you have succeed
i ed. But, let lis add, don't vast,
your money on printer 5 ink unless
lie having advertised. You are able t
h. deliver the goods as advertised
d OF course the TACT that bankin,
9t by mail is perfectly sale has aide,
As not a little in building up the Hyd
At Park bank Not a dollar has eve
St been lost by a depositor sendin,
t money to this bank. The prope
y way to send IS either by registcret
IF letter, personal or bank check, e,l
n, press, or by postal or express mon
h ey order.
le nanSxoE sE~.L "a.