Newark evening star and Newark advertiser., 1914-05-06
STORE
IS BOUGHT BY
MICHAEL & CO.
Big Department House Taken
Over by New Firm of Local
Business Men.
OSCAR MICHAEL AND
BROTHER THE HEADS
Former Members of PIaut Con-
Germ Put Through Deal In
voIving ST 100000.

store field, having been connected for
many years with the Plaut interests.
1t is their intention to develop the
new concern as fast as circumstances
may permit.
The purchase of the w. v. Snyder.
business was made through r. J.
Goerke and T. ] .Gerth, owners of the
Goerke Company store, on Market
street. The Goerke Company several
years ago purchased the Snyder busi-
ness from the late W. V. Snyder.
Mr. Snyder was one of the pioneer
drygoods merchants of this city. He
established his business in 1855. The
business was one of the best known
ia the State and had enjoyed a wide
and high class patronage despite
disastrous fire about fourteen years
ago.
High Standard as Aim.
1t is the announced intention of
Oscar Michael & Co. to maintain
the high standard of the Snyder or
ganization, and to inaugurate new
advances that will make it one of the
best in Newark.
Oscar Michael is president of the
new company and Charles Michael is
vice-president and treasurer. The
former was asked IL the firm had
any intention of building on his pres
ent large holdings on the block
bounded by Broad, Halsey, Cedar
and West Park streets, on which the
Michael store stands.
Its entirely up to the public" said
Mr.. Michael. "If we can get the sup
port of the people-and we candidly
expect tive will no doubt enlarge
our present building"
Rapar6inU the narSOnnel of the
present staff of the store, Mr.. Mi
chael said that the present number
was too. small by one-half. He ex-
planned that he had no immediate in
tention of making any changes, ex-
cept where the viewpoint of the MI
chael policy fails to create future
interest in the individual.
Deal Long Pending.
Negotiations for the purchase of
the Snyder store have been under
way for nearly two years, it is said.
The deal was closed through Abe
Feist of the real estate firm of Feist
& Feist. John R. Hardin, of the firm
of Pitney, Hardin d Skinner was
legal agent for the Michaels. Jacob
l.. Newman also assisted in the legal
end in behalf Of Michael & Company.
Louis Hood was the lawyer for the
Goerke interests.
Since their retirement from the
Plaut store Oscar and Charles Mi
chael have had offices IN the American
Insurance Company's building on
Park place. They have kept in con-
stant touch with local business in
terests They will retain their Park
place offices for executive council
work.
Oscar Michaers two sons, Benja-
min Rodney and Herbert Isaac, will
be associated in the new company.
BENJAMIN Rodney Michael is grad
uate of Princeton University in the
class of last year. His brother also
was a student at Princeton. He left
there last year to take up preliminary
business training in order to enter
into the Newark concern. Both. young
men are well known socially in this
CITY and in the Oranges. They were
born in East Orange. Both are grad
yates of the East Orange High
School. Another son is Oscar MI
chael jr., a student at Carteret Acad-
envy He is twelve years old.
Oscar Michael and Charles Michael
have been identified in many ways
with this city's progress. They nave
membership in many local civic, ira
ternal and charitable organizations.
as we'll as philanthropic, welfare and
educational projects. Though never
active politically, they believe the best
civic life can be attained by placing
capable men in office irrespective OF
individual party affiliations.
In succeeding ITO the old Snyder
stand Oscar Michael expressed the
high esteem he held for the late Will
liam V. Snyder. Mr.. Snyder, he said,
was one of the most honorable and
able merchants of his day. Speaking
for the new company, Mr.. Mlchaei
prestige by applying the high stand
ards which was the keynote of the
old w. V. Snyder & Co. business.
To a representative of the Evening
Star Mr.. Michael said that the new
firm believes there is plenty of room
for another dry-g goods store of merit
in Newark. This city, he said, was
a, fast growing section, and up-to-
date methods will help to make New
ark a stronger centre for New Jersey
trade. 1t was added that with their
years of experience in helping TO cater
TO the public the members of the
Michael firm feel that they know the
requirements of home people, and
hone by careful management to earn
a part of that patronage.
Oscar Michael own in connection
with the Snyder Shugard and Crane
leases, $4,000 square feet in the rear,
comprising 10, 21, %, 25, 27, 29 Cedar
street, and no. los, JOG, lO4 Halsey
street, also controlling 1O2 and 100
Halsey street, besides $1,000 square
feet comprising the plot at 6S9 and 691
Broad street, formerly well known as
Aliens bakery and John Mentz's Ger
man yarn and hosiery store, which
was purchased by Mr.. Michael from
the Hedenberg and Osborn estates in
1900, owning 10000 square feet on the
block.
The Broad street property connects
with II and 10 West Park street, and
with the adjoining Eagle Society
building at Is West Park street, re-
Gently acquired, which gives the new
Michael company control by lease
hold and ownership of two-thirds of
the square block composed of M feet
on Broad street, 3S5 feet on Cedar
street, 20 feet on West Park street