Durant weekly news. (Durant, Choctaw Nation, Indian Territory [Okla.]) 190?-1944, 1914-06-26

| turns It's capital more times in a
week than the average retailer turns
his capital in year.
Starting with an original invest
ment of $1,000, some Of these
stores do a business aggregating
100000 a year-one hundred and
thirty or more complete turns Of the
original capital in a year.
Every one of these stores is re-
quired to keep exact records of the
sales Of every kind Of goods carried.
They are very simple records
just number for each kind of goods
and another number for the amount
Of each sale--but they are wonder
Of completeness.
A certain cigar store in New York
has one customer who likes par
ticular kind of cigar, the retail price
of which is $4.75 a box.
This store keeps only two boxes
of those cigars in stock. When this
customer goes in and buys one of
the boxes, which he does regularly
every two weeks, another box is
ordered. This keeps the stock al
ways at two boxes.
On this one customer this one
store does a gross business of
S12S.50, in one brand of cigars, with
an investment of $6.50-supposing
each box Of cigars to cost 1925
wholesale. This is about 13 COM
plete turns of the capital invested.
If this store didn't keep records so
that 1t could always know where It
stood, 1t would likely buy q dozen
boxes at a time-increasipk the In
vestment, reducing the number of
times the capital could be turned,
and letting the cigars get stale.
There is q chain of furnishing
goods stores in st. Louis which.
through careful buying, succeeded
last year in turning its entire capital
fifteen times.
This is an impossibility except un-
der scientific management--whi
means simply the keeping and using
of facts instead of theories.
This chain OF stores buys all of
its goods in st. Louis where it can
get quick delivery and can buy in
small quantities.
Some of the lines are turned every
week; several more every month.
and the entir capital at last fifteen
times year.
The Saturday Evening Post is au-
thority for the story of dry goods
man who bought just enough goods
to take care Of one days sales.
He closed his store at the end OF
the first day and went to the. city to
buy a new stock. He arranged for
good many days supply. to be
shipped as he needed it. one days
supply at time. cash to be paid on
delivery.
Now he owns two big stores. with
net profits of $4,000 a year.
A big wholesale house in st. Louis
estimates that fully 95 per cent of
all retailers over-buy. This whole
sale house, unlike many others, urg-
es its customers to buy in small
quantities and buy often.
L
bright salesman with his eye
only on the orders, urges the retail
er to get an extra per cent dis
count.
! The overhead charge against the
IL dozen cans of tomatoes on the
shelves which don't move, quickly
eats up the per cent extra discount
on the II dozen, and the 10 per
cent which the merchant makes on
the one dozen he succeeds in selling.
If a merchant buys in very small
quantities, he can't lose much If the
goods don't move. If they do move,
he has the money in hand with
which to discount the bills when
they come due.
The man who started in business
with $4,000 and buried half of It in
the ground, was better off than the
man who buries half his capital in
dead stock which doesn't move.
The man who buried his money
in the ground didn't pay the profits
he made on the other half to keep
1t in the ground; the man with half
his capital in dead stock has to pay
rent and all of his cost Of doing
business to keep this dead stock on
the shelves.