East Oregonian : E.O. (Pendleton, OR) 1888-current, 1914-09-25
Love of Primitive Strife Draws Crowds
Be.eo

Getting publicity for the Round up
IL not all jam but there is a modicom
OF sweetness In IT, To advertise a
show and secure an attendance OF
sixty thousand people In three days
without spending any money might
be looked upon as q phenomenal
publicity proposition but II is not so
with the Roundup. There Is moth
ing phenomenal about II excepting
the good looks of the publicity man
and the ability with which he can
work typewriter. Those two
things are the principal assets in this
game.
or course. publicity to a certain
extent IL like chewing tobacco. ex-
cept that you do not spit quite so
much. II all depends upon how the
public looks upon the Roundup. As
a general thing the public under
stands what the Roundup IL. what
its purposes are and very naturally
they are a strong friend OF the insti-
tuition. Anything they can do they
viii do gladly ana without charge. To
these people go all the glory for the
@hAAAt VI AiAN
When the show Is over the first
thing to see to is that all newspapers
and magazines have a full and com
plete report of the big show togeth-
er with pictures and illustrations Of
the same. This done. the advertls-
ing man has little time In which 10
hunt jackrabbits and shoot grouse
and rescue predates from the siren
uous season Just closed. And along
about the first OF November he be-
gins again. This time he deals with
the Roundup from an entirely diff
terent point OF view. Throughout all
the rest of the year he IL getting puO-
licity for the Roundup as the great
est frontier exhibition ever staged.
He has no other thought in mind eA-
ceptlng what Ananias might have
said had he been publicity man. But
In November the special articles
which are written for the Christmas
and New Years editions for the mag
azines deal with the Roundup as an
Industrial institution. as CONNER
cial asset to Pendleton, umauila
county and the state OF oregon and
entire northwest at large and this Is
the real meet OF the Roundup ad-
VertLsing. Through these articles
the country. its resources and devei-
opments are elaborated and the IN
nuence OF the Roundup upon the
migrating homesteaders and settlers
Is demonstrated. Perhaps there ne'
er was an event in the world which
had In II SO strong an appeal 10 all
Glasses OF people as has the Round
nm The glamor and aroma of the
annual festival seems to become
call 10 the homesteaders and the
homeseekers. He comes TO see the
Roundup and he remains 10 be-
come a part OF the country and great
northwest. This Is It's industrial
and commercial value.
After the Christmas and New
Years stories are disposed of the
publicity man must get busy on his
literature for next Roundup. The
copy for the folder must be written
the pictures selected. the advertising
campaign for the year outlined. sub
nitted TO the board of directors and
approved. Inc ipiNSiS NV f''
In January and distributed in Feb
ruary 10 all eastern railroads, COM
mercial clubs and tourist bureaus
This Is Just about AZ busy time
with the publicity man as In July
when the literature Is being distrib-
uted throughout the northwest. with
the exception that he is not so busy
fighting flies and complaining about
the hot weather.
As soon as the eastern avenues
for publicity are supplied. the WORK
tnrns 10 the local field Just about tn
time the fishing season opens II Is
then one continual fight In the soul
OF the publicity man as to whether
he shall give his time and attention
TO the Roundup or go fishing. IL
the call TO duty prevails he begins
TO collect pictures for the summer al
,vertisipg campaign. The cowboys
and cowgiris which are TO participate
in the coming Roundup are scat
tered all over the world. Their pic
lures are absolutely necessary OF
course there are plenty OF old pic
t,res but the newspapers demand ao-
.solutely new pictures. hence MS
troubles begin again but he survives
nj least he always has and prooaoiy