The evening herald. (Klamath Falls, Or.) 1906-1942, 1914-10-08
LET EXPANSION RNGIN AT HoMs.

III ROM an American viewpoint the
European war has wrought one
| good khins: Ii has stimulated trs-
mendously an interpretive survey Of
American export trade. causing the
manufacturer In the United States to
analyse. ~ he never has before. the
opportunities presented for market
extension abroad and the means
whereby he can prepare himself to
participate In an increased foreign
trade In American wares.
But. important and commendable
- these Developments are. q single
truth stands boldly in relief: Market
extension should begin at home.
II The merchant of the great city and
the merchant OF the small town know
that for many years the American
| people have had blind penchant for
foreign-made goods Anything from
a hat to jack-knife must have for
eiGn label to be salable to very large
psreentase Of the population. So
strong has such prejudice grown that
some less principled American manu-
facturers have attempted to meet II
by putting foreign labels on their pro-
ducts. And thousands Of American
citizens have gone abroad 70 buy
goods that could be had in better
grade and at lower cost In the United
States merely to be able TO say that
their purchases were made abroad
Not . few have carried this curious
brand Of patriotism" still further BY
smuggling their purchases. beating
the government out Of It's legitimate
revenue.
The time has come 70 put stop to
such practices. to correst the abnor-
mai national mental condition oas Of
which they arise. The time has come
for . countryside campaign to keep
American trade at home. to educate
the American people to buy American |
made goods. TO extend our trade In
the United States by showing the
American consumer that quality is
more important than . foreign label. !
By educating him to an appreciation
of the fact that our American fac
tories turn out some Of the worlds
finest goods.
In education. In art and music. In |
science. and In too many other |
branches Of human activity Americans
are prone to regard native products !
lightly. More than one prima donna |
from the ranks Of an ordinary Amer !
lean family has taken foreign name !
ON coming back to her own country. |
Innumerable American families have |
sent their sons abroad for education. |
not 80 much because Of the real bene- |
hts that accrue to anyone from travel
and resulting broadened experience. |
as because they have the idea that
American universities are mot good |
enough. though many American uni
versities and colleges are training
large numbers Of young men and wo-
men from all parts Of the civilized !
world. and in many respects American |
educational institutions do lead the
world.
American artists know that. - . |
rule. they must expatriate themselves |
and make their regulations In Europe |
before they can expect to en-
Joy unusual standing In the United |
States. And 80 1t has been through
out business and the professions. A
foreign stamp has come 70 be regard
ed as evidence of superiority. in spite .
OF the fact that the shoddy, in men |
and materials. 10 less prevalent In
America than anywhere else In the
whole world.
The time has come TO 0verturn !
these ideas-to develop among our
people q newer and broader patriot
ism. practical In its character. looking
toward American support for Ameri-
can industry.
The foreign made goods that are
superior In quality. that are more
reasonable In price. make legitimate
appeal TO the American pocketbook.
But the label that tssti6es TO foreign |
naaufaeturs OF itself means nothing. |
and should no longer be permitted 70 |
exercise . tremendous influence on
American tsaAs.
Let market extension bsSia st |