Western Carolina Democrat and French Broad hustler. [volume] (Hendersonville, N.C.) 1913-1915, 1914-09-17
ADVERTISING HENDERSONvILLE

The Greater HenderSonV1lle cluo.
which has more to do with the expan-
sion of Hendersonville than any other
organization, is experiencing the most
crucial period in it's history. This
tying situation is due for the greater
Part to the indifference and lack OF
cooperation on the part of people
who reap the benefits of its influence
The accomplishments of the club
have become sufficiently well known
in Hendersonville to dissipate all
doubts as to its worthiness.
Indifference and lack of co-opereA-
ton brought on partially by the hard
work incident to a busy season must
be routed.
The question of how best to secure
adequate support to meet the expenses
of the club is puzzling those most in
timately acquainted with its work
The boosted" membership is no moro
Some of it's members refuse to PAY
their membership dues. A larger
membership must be secured or tho
club work will have to be discontinued
since the revenue has not of late beeD
sufficient to meet expenses.
The club has practically decided to
make memberships more secure bv
having the new members sign four
notes of $3.50 each, due quarterly and
payable at one of the banks of the
city. This plan, although it may have
a tendency to discourage a certain
element of membership, has been
worked successfully in some cities
and so far as the Democrat is able to
learn is by far the most feasible plan
suggested for Hendersonville.
1t will take considerable effort to
secure enough members to sustain the
club but if the citizens of Henderson
Vile who reap the fruits of the clubs
| work each year will do their part the
| task will be an easy one.
The Democrat believes that since
Rendersonville is dependent alto
gether upon its popularity as resort
the features of which the Greater Hen
dersonville club seeks to improve
from year to year, an advertising fund
should be appropriated from the city
taxes. If the city would set aside a
| certain portion of taxes received from
boarding houses and hotels or levy d
special advertising tax, the situation
would be greatly helped.
Other cities have tried this plan af-
ter having an enabling act passed by
lie general assembly and voted upon
by the people.
The city could levy an advertising
tax of one-tenth of one per cent on the
property in the city and raise fund
of approximately $4,000. Henderson
Vile lives altogether on the fruits Of
advertising in various forms, and 80
out of every 100 persons receive bene-
fits from the tourist patronage, there
fore why would it not be right and pro-
\ per in the fullest sense for all the
| people to help bear the burden instead
Of placing the work on the shoulders
of comparatively few-a small mum
Der of public spirited citizens who are
anxious to see the city progress and
| are willing to give of their time and
means to help develop it?
There ia about two million dollars
worth of property listed in Henda~-
sonville. If the tax payer would an
Enuslly pay the Intimately small amount
of one mill for every dollars worth o:
property, Hendersonville would have
an advertising fund of $4,000
The $4,000 property owner who
would be willing to pay the trilinZ