davidaulloa/AmericanStories huggingface dataset:
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
The Pass of ThermopyIae.

Nerxes once led million soldiers
out OF Persia I'm an effort to capture
Greece, but his invasion failed utterly
because Spartan captain had en-.
trenched n hundred men in a narrow
mountain pass which controlled the
road into Lacedaemon. The man who
was first on the ground had the ad-
vantage.
Advertising is full of opportunities
for men who are first on the ground
There are hundreds OF advertising
passes waiting for some one to occupy
them. The first man who realizes that
his line will be held by publicity has a
tremendous opportunity. He can gain
an advantage over his competitors
that they can never possess. Those
who follow him must spend more
money to equal his returns. They
must not only invest as much, 10 get
as much, but they must, as well, spend
an extra sum TO counteract the influ
ence that he has already established
In the community.
Whatever men sell, whether 1T Is
actual merchandise or brain vibrations.
OF advertising Not one-half of the
businesses which should be exploited
are appearing I'm the newspapers
Trade grows as reputation grows and
advertising spreads reputation.
If you are engaged I'm line which
Is waiting for an advertising pioneer.
realize what a wonderful chance you
have Of being the first of your kind to
appeal directly TO the public. You
stand a better chance of leadership
than those who have handicapped their
strength by permitting you to get on
the ground before they could outstrip
you. You gain n prestige that those
who follow you must spend more
| money to counteract.
II your particular line is similar to
some other trade or business which
has already been introduced to the
reading public, it's up to you TO start
in right now and join your competitors
In contesting for the attention OF the
community. The longer you delay the
more you decrease your chances OF
surviving. Every man who outstrips
you is another opponent, who must be
met and grappled with for the right
! of way.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
Rather Eneminate.

Congressman Peter J. Dooling Of
New York smiled the other evening
when reference at a dinner was made
TO effeminate ways. lie said he was
reminded Of the explanation OF Smith.
Some time ago the Smiths attended
a reception where they met a man
named Brown On the way home,
while exchanging opinions OF the
guests, Brown was mentioned
Speaking OF that man Brown" Wig
Orously remarked Smith, "he certainly
has an effeminate way OF talking"
Why, John" was the wondering re-
joinder OF Mrs Smith, how can you
say that? He certainly has a very loud
and masculine voicei
Yes. know he has" explained
Smith, but what ! mean f. that he
talks all the time" Philadelphia Tcle-
graph.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
Wanderer Wants a Job.

Wanderers Return-Reflned Eng.
iishman, %, who has supersatiated a
cursed wanderlust by adventure. toll
and peril in many lands, seeks position
at salary sufficient to enable him to
marry the Dear Little English Girl
who has been unwaveringly true. Our
wants are small. Our happiness Will
be infinite. Eight years Continent.
South America. Far East, South Afri-
ca, etc. Experience-accounts. cor
respondence. tresorial, literary, sales.
manship, publicity, three languages;
genuine battler. never gets.tired; gour.
mand for work; demon for organiza.
ton; seeks no sinecure, but will do
anything honorable, and do II well. for
ESQ per annum.--London Globe
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
ROCK COULDN'T FEAzE HIM
Big Stone Bounded OF lrlshman, but
Killed Polander, Who "Couldnt
Stand Much"

Representative Michael e. Conry of
New York used to be employed In the
coal mines OF Pennsylvania One
morning as he was going to work he
met another Irishman all fixed UP In
his Sunday clothes.
What's wrong?" asked Conry.
"Nothin wrong" answered the other
laborer.
But what's happened2"
"Nothin's happened. A mans got to
show some respect for the dead"
What dead?"
oh. that Polander / worked with
died yesterday"
What did he die Off"
"A rock fell and hit him."
You don't say How big rock was
it?"
"Oh. three or four tons, maybe.
Them Polanders can't stand much. I
purity near got hurt myself yester-
day"
How was that7"
The rock that killed the Polander
hit me first, but luckily It bounced of. "
st. Joseph News-Press.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
HUBBY GOT THE GOODS, BUT
IL Was the First Flush Of the Hon
eymoon, and He Says
Never Aqaln!"

Never again." was the conclusion
or a story told by young bridegroom
OF the month, after he related his eff
forts to please his bride by fulfilling
her every wish.
Sitting In his ONCE a few days after
the wedding he received a telephone
call which was something like this
"Dearie. do SO hate TO trouble you,
but l have run out OF lace for that
dress / was making, and can't finish
1t until / have another yard. Can't
you stop at the store and get some as
you come home-Oh, can tell you
what 1t is like-just four leaves. then
a sprig, then four leaves. then a spris
and so on-it's Just two threads over
an inch wide"
He hung up the receiver and moppeo
his brow. He walked by the store
twice. finally entered and approached
the lace counter. She was pretty. but
he had been married only a week and
was busy repeating in his mind
-Four leaves, then a sprig"
Well. after looking at 500 samples
OF lace, / got it. but-"-lndianapol
News.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
The Man Who Retreats Before
His Defeat.

Advertising isn't magic. There is no
element OF the black art about IT, In
It's best and highest form II is plain
talk, sane talk-seIllng talk It's re-
suits are I'm proportion to the merit OF
the subject advertised and the ability
with which the advertising Is done.
There are two great obstacles to ad-
yertising profit, and both OF them
arise from ignorance OF the real func-
lions and workings OF publicity.
The first is TO advertise promises
which will not be fuIhlled,-because
all that advertising can do when It
aeoompIishes most is to influence the
reader TO investigate your claims.
II you promise the earth and de-
liver the moon, advertising will not
pay you.
II you bring men and women 20
your store on pretcnse and fail TO
make good, advertising will have
harmed You. because Il has only drawn
attention TO the fact that you are to
be avoided.
II is as unjust 20 charge advertising
with failure under these conditions, as
it would be for your neighbor to rob
"a bank and make you responsible for
his nisdeed. I'm brief, advertised dis
honesty IS even more proftless than
unexpected deception.
The other great error In advertising
Is TO expect more out Of advertising
than there is In g.
Advertising is seed which a nner.
chant plants in the confidence Of the
community. lie must allow time for
10 TO grow. Every successful adver-
tiser has to be patient. The time that
10 takes 10 arrive at results rests en-
tirely with the ability and determine
lion devoted TO the work But you
,annot turn back when you have trav-
sled half way and declare that the
oath IS wrong
You can't advertise for a week. and
because your store isn't crowded say
u nasht paid you II tak6s a certain
period TO attract the attention or
readers. Everybody doesn't see what
you print the first time IL appears
More will notice your copy the second
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
time. a srea, many more at N. end OF

time, a great many more at ne end OF
u month.
You cannot expect TO wiz the conf.
dence OF the community TO the same
degree that other men have obtained
IL, without taking pretty much the
same length OF time that they did. But
you can cut short the period between
your introduction 10 your reader and
his introduction To your counters, by
spending more effort in pre- pairing your
copy and displaying n greater amount
of CONTINGENCIES.
You mustn't act like the little girl
who sowed garden and came out the
next day expecting to find II In full
bloom. Her father had to explain TO
her that plants require roots and that,
although she could not see what was
going on. the seeds were doing their
most important work Just before tho
flowers showed above ground.
So advertising is doing its most i'm.
portant work before the big results
eventuate, and to abandon the money
which has been invested just before
results arrive, is not only foolish but
childish. IL would be just as logical
for farmer to desert his fields be-
cause he cannot harvest his grain .
week after he planted II.
Advertising does not require faith
merely common sense. II IL is begun
in doubt and relinquished before nor
NAL results can be reasonably looked
Tor. the fault does not lie with the
newspaper nor with publicity - the
blame is solely on the head of the
coward who retreated before he was
defeated.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02

your medicine had done for her and I
tried It Itmade me strong and healthy
and our home Is now happy with "a baby
boy. am very glad that took Lydia
+. Pinkham's Vegetable Compound and
do all can to recommend Il. "-Mrs.A.
B. BoscAMP, 604 Z. Howard Street,
Creston, Iowa.
Tons Of Roots and Herbs
are used annually In the manufacture
Of Lydia f. Pinkham's Vegetable Com
pound, which Is known from ocean to
ocean as the standard remedy for
female ills.
For forty years this famous root and
herb medicine has been pre-eminently
successful in controlling the diseases Of
women. Merit alone could have stood
this test of time.
If you have the slightest doubt
that Lydia Il. Pinkham's Vcgeta-
bic COmpoundwill help you, write
to LydiaE.Pinkham MetlicineCo.
(cOnfidentiaD Lynn, Mass, for adj
vice. Your letter will be opened.
read and answered by woman.
and held I'm strict confidence.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
No Airs About Her.

"Airs!" exclaimed the proud mother
and shook her head vigorously MY
Elsie. for all her learning, hasn't any
more airs. SO to speak, than her poor
old dad"
Then she won't turn up her nose al
her old friends?" queried the visitor
La, mol"
How refreshing! Most girls who 90
through college nowadays will hardly
look at you after they're graduated 4"
We'll. they amt like my Elsie, that's
all l can say" retorted Elsie's ma
She's become a carnivorous reader. OF
course, and she frequently importunes
music. But stuck up-my Elsie? Not q
bit. She's unanimous to everybody
has a most infantile vocabulary, and
what's more, never keeps a caller
waiting while she dresses up. No. she
just runs down. nom de plume, as sbs
is"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
REVELATION WAS TOO MUCH
Picture OF "Hoiiering Jones" at Fa-
vorite Diversion Caused Him
TO Reform.

"A wellknown illustrator, who makes
interesting western pictures, once
made the acquaintance OF a noisy but
good-natured cowboy who rejoiced In
the appellation OF "Hollering Jones'"
In physical appearance this man was
typical OF his kind, and the artist made
several studies OF him. both In re-
pose and in his favorite diversion OF
holiering. Some OF the studies were
sold by the artist to an eastern maya.
zine. They showed Jones In his most
violent state.
A year later the artist again visited
the region. He was soon approached
by Mr.. Jones himself. bearing one OF
the pictures. which he had torn from
the magazine In which It's was printed.
Pointing to II. he asked:
lis that me?"
Well replied the artist, evasively,
Il got the general idea from you. OF
course. but"
''Oh. l amt takin' no ofrense," Jones
made haste to say. IT'S all right; only
IL it's me. say So"
If you put II to me that way" said
the artist. Il can only reply>tha II is
fairly good portrait OF YOU"
The men here ON the ranch agree
with you. So look like that when |
boiler, do II"
Il think you do"
In that case" said Hollering Jones.
all I've got to say is that HdIering
Jones has hollered his last holler.
Hereafter. when celebrates, / does
SO with n tin horn. In my own opin-
ion. no man has a right to look like
that-not round white folks. anyhow"
Youths Companion.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
Points ON
Advertising
By HERBERT KAUFMAN
tCopyright.O
The Cannon That MOdernized
Japan.

Business Is no longer a man TO man
contact. in which the seller and the
buyer establish a personal bond, any
more than battle is hand-to- hand
grapple wherein bone and muscle and
sinew decide the outcome. Trade as
we'll as war has changed aspect
both are now fought at long range.
Just us present day army OF he
| roes would have opportunity to dis
| play the individual valor OF Its mem
beers, just SO a merchant who counts
| upon his direct acquaintanceship for
| success. is a relic of the pasta busl-
| ness dodo.
Japan changed her policy OF exclu-
sion to foreigners. after fleet of
warships battered down the Satsuma
Qualifications. The Samurai who had
hitherto considered their blades and
bows efficient, discovered that one
| cannon was mightier than all the
swords In creation-If they could not
get near enough to use them. Japan
profited by the lesson. She did not
walt until further ramparts were
pounded to pieces. but was satisfied
TO moderniZe her methods
The merchant who doesn't advertise
is pretty much In the same position as
that in which Japan stood when her
eyes we're opened to the fact that
'tlmes had changed. The long range
publicity OF competitor will as
surely destroy his business as the can
non of the foreigners crumbled the
walls of Satsuma. Unless you take
the lesson to heart. unless you realize
the Importance of advertising. not only
as means of extending your business
but for defending It as well, you must
be prepared TO face the consequences
OF folly as great as that OF duelist
who expects to survive In a contest In
which his adversary bears sword
twice the length Of his own.
Don't think that it's too late 10 begin
because there are so many stores
which have had the advantage of years
OF cumulative advertising. The town rs
growing. 1t will grow even more next
year. 1t needs Increased trading facIIl-
ties just as it's hungry for new neigh
borhoods.
Newspaper advertising has reduced
the value of being locally prominent.
and five-cent street car fares cut out
the advantage OF being "around the
corner" A store five miles away can
reach through the columns OF the
newspaper and draw your next door
neighbor to its aisles, while you sit by
and see the people on your own block
enticed away. without your being able
to retaliate or secure new customers
to take their place.
II is not question OF your ability
to stand the cost of advertising but
of holding what you already have
Advertising is an investment, the
cost of which is in the same proper
ton TO its returns as seeds are TO the
harvest. And It is just as preposter-
Gus for you to consider publicity as an
expense as II would be for a farmer 10
hesitate over purchasing a fertilizer If
| he discovered that he could profitabiy
increase his crops by employing IT,
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
Some Weather.

College boys who put money in their
purses by toll in Kansas wheat fields
will not be discouraged by this story
Il think smell burning meat" SAID
the farmer, as he paused for a moment
in the harvest field to mop his brow
you do" said the raw harvest hand
YEARLY, as he stopped to get couple
more sheaves of golden grain. The
burning meat you smell is my liver
frying. II is overdone" And Wit
that the young fellow spat on a grass
hopper and scalded 1t to death-At
lanta Constitution.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
Woman Deserved Sharp Retort.

A white Pomeranian escaped from
the arms OF its mistress in Surf ave-
nue.. Coney island. the other night and
ran In front OF an automobile. A
newsboy darted after the dog, caught
II. and then fell in a mud puddle. He
lost a dozen or SO of papers but held
on to the dog. which he returned to its
owner slightly soiled.
You impudent little ecamp!" said
the woman. What made you get the
dear little dog 80 dirty You ought to
be whipped"
i am mighty glad didn't save your
life" replied the boy. and a score OF
onlookers applauded him.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
Poor plan. Indeed

Little Willie persisted in bothering
the men who were planting corn for
his father. Willie, said one Of the
men, III you don't stop botherlng us
wen put you in the corn planter and
plant you a little at a time. THAI
won't do you any good, laughed VIII
lie. III you do that a whole lot OF
little Willies will grow up and bother
kou all the more"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
Where IL Counta

Aunt Dinah. are you going to have
obey eliminated from the ceremony"
No, chile; but sho Is gwinter hab
1t Eliminated from de matrimony."-
Puck.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
RIaht Name for Than

How much did your motor car
cost7"
Fifteen hundred dollars, exclusive
of the accessories"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02

placed anywhere, at
tracts and kills all
hies. Neat. clean, or.
nRmental, convenient,
cheap. Lasts ali
season. Made of
metal, cAn'tspiiior tip
overg will not soil or
nturo anything.
Guaranteed effective.
a dealers oresent
express paid for ef.oo.
Avs, Brookiyn, y. r
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
Worse.

There's one good thing about llv-
Ing In these times. We don't have
any highwaymen."
That's true. But my iceman is just
as bad or worse. He's q low-weigk
man"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
WOMAN WEAK
and NERVOUS
Finds Health in Lydia E.
Pnkham's Vegetable
Compound.
Creston, Iowa suffered with fe-
male troubles from the time came into

womanhood until 1
had taken Lydia E.
Pinkham's Vegeta-
bic Com poun d. I
would have pains If
Il overwork e d or
lifted any thing
heavy. and L would
be so weak and ner-
vous and in SO much
misery that l would
be Frustrated. A
friend told mo whak
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02

A good dressmaker can give a wo
man almost as much pleasure as 1
good bartender can give a man.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02

Betting is an argument that is con-
vincing only when one happens to
win.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02

Malaria begins with a chill and
ends with a fever. Love begins with
q fever and ends with a chill.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02

II the play is a frost the audience
soon melts away
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
MIsnsd r.

so Jack is engaged, is he? AND Is
Fanny the bride-to-be?"
No. She's the tried to-be"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02

Makes the laundress happy-that's Red
Cross Ball Blue. Makes beautiful, clear
white clothes. All good grocers. Adv.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
Depends.

rs ton of coal very much, PAP"
1T depends on whether you are
shoveling it or burning it"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02

Don't be misled. Ask for Red Cros.
Ball Blue. Makes beautiful white clothes,
At all good grocers. Adv.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1914-09-02
Not LARGE.

Maude-Fred seems to DO wande
Ing In his mind.
Betty-Then he cant stray far.
The evening times. [volume] (Grand Forks, N.D.) 1906-1914, 1914-03-10
GIVE BETTER SERVICE
Williston Water Users Will be BETTER
Served NMH.

SSAVox WV
project office is advised by telegram
mat the reclamation commission has
passed the following resolution:
Resolved, that the building charg.
es for all projects. except %Sunnyside,
falling due on March 1, April 1 and
May ] and all building charges which
have been postponed to March 1,
l9l4, under previous orders of the
commission, be and the same are
hereby postponed until June I, 1914:
that all project offices be notified by
telegram to that effect, announcing
that all penalties heretofore accrued
under the order Of July 81 are re-
mitted, also stating thai this order
Is made in anticipation of the early
passgae Of pending legislation pro-
vlding for g. complete readjustment of
the terms of payment"
1t is also desired to advise you that
an announcement will be made soon
81 a basis Of operations for 1914 and
thereafter. The terms Of the notice
cannot be definitely given at this
time, nut the water users are assured
that their interests will be served and
that the terms will probably be more
favorable than any announced in the
past.
The supervisor Of irrigation writes
Il a as soon as practicable after a
plan is announced. he will come to
Wllliston and go over project matters
in general with the water users.
with those good things in
Inc water users arc urged to make as
early and as much preparation as
possible for a larger and better crou
the coming season
The evening times. [volume] (Grand Forks, N.D.) 1906-1914, 1914-03-10
Find No trace
OF MISSING MAN
Fargo Police Still Seeking
John Andrews Who
j Has Disappeared.
Leo.

Fargo. N. D., March 1o.-No de-
member of the firm Of Andrews and
Twilight has been discovered. Diligent
search yesterday of all his accus-
toned places Of resort failed to reveal
his whereabouts.
crossing the n. p. bridge late last
Seemed to be sick and that he failed
to appear at. the other end whore
some friends had preceded him.
Growing tired Of waiting, they sup
posed that he had gone home and
made no search for him.
Nell Rogers, n of the local plum
bers, believes that he saw Andrews
early last Saturday morning going
along Broadway towards the Great
Northern station. Rogers knew An
drews we'll aud IL positive in his iden-
ttfcatton. Rogers spoke 10 the man,
but received no reply as he seemed
anxious no to reveal his identity. The
mar vas walking very rapidly, with
nis coat collar turned up; and averted
his face when addressed.
Andrews has not been in the best OF
spirits for some time past. He was
always greatly interested in current
affairs. and especially in socialism.
In September, 1910, when Roosevelt
was In Fargo an exciting incident
took place, shortly after he had COM
pleted his speech In Island park.
The crowds had started to leave the
grounds and Roosevelt was descend
ing from the platform when Andrews
rushed towards the stand calling "Mr.
Roosevelt, MI. Roosevelt"
The evening times. [volume] (Grand Forks, N.D.) 1906-1914, 1914-03-10

Fargo, N. D., March 10.-The police
department Of Fargo is looking for a
man who stole $40 from q coat belong
ing to one of the employees of the Hor-
ton Motor company on Northern Pa
ctfc avenue. Though a good descrip-
ton has been obtained Of the STRANGER
up to a late~hour last night he had
succeeded in eluding the department.
1t is said to have been Of the bold.
est robberies pulled off in the city
for a long time.
Manager Horton was in the Office
when q man came in and wanteA to
look at his cars with a view of max.
ing a purchase. He was taken to the
display room and after the new cars
there had been inspected the stranger
cvinced a desire to look over the Sec
ond hand motors in a back room. Mr..
Horton told him to go out there and
see If he found anything there that
would suit him as Mr.. Horton had
some important matters that required
his attention in the Office.
In a few minutes the man came
through the ONCE. on his way to the
street. saying that he would think
the matter over and return later. A
few minutes later an employee no.
ticed that a wallet containing $40 was
missing from his coat hanging in a lit
tie coat in the back part Of tha
building. A thorough search wa
made for the stranger in the two cities
at once by the police, who had been
notified Of the theft, but he was no.
where to be found.