The Canon City record with which is consolidated the Canon City cannon., 1914-03-05

tising the apple" A friend,in speak
ing Of the matter to me, said, What
H. the use OF advertising the apple?
Don't everybody know of the appie?'
You remind me" replied. 'of man
] used to know in my boyhood days
back in Ohio. He kept store. ! say
that advisedly. for | do not believe
The store kept him. 1t was relic that
had been handed down by his father
The stock was a conglomerate mass,
mostly of old goods. some of which
looked like Noah had carried them
through the flood in the ark. There
was a general evidence of dilapidation
around the establishment. The sign
over the door was almost obliterated
by the elements since the father had
placed II there more than fifty years
before. This man did not advertise
or make any effort to hold his trade
or create a wider market for his
wares. He said, why the people know
this store; they have known just
where II is and just what we sell for
more than half a century. so what's
the use" The result was that what
little trade he had dwindled and dwin-
died away so that bye and bye his
store door did not open often enough
to give him fresh air. and thus he
died"
apples ever since Eve gave Adam s
wormy one in the Garden of Eden.
But TO rest our hopes and prospects
for success with the commercial ap-
PIE on the mere fact that many peo-
pie know there Is such a fruit grown.
would be the sheerest folly. We must
create a market where none now ex.
lists or all our efforts will be mis-
cradle failure.
Every orchardist is spraying. prun-
ing. cultivating and doing all in his
power to raise big crop of apples. II
We all succeed. what are we going 10
do with our apples. Let us look for a
moment at the possibilities OF apple
production. In 1s9s-seventeen years
ago-the orchards OF the United
States produced n record-breakins
crop-70.000.000 barrels, 2I0.o00,O00
boxes: or about 2Iz boxes for every
man. woman and child under the flag.
That big yield of fruit came in spite
of the fact that there was no scien-
tifc effort to produce 1t such as IS
now applied. There was but very lit.
tie pruning. no spraying and no seri-
Gus cultivation. When the harvest
time came there was no market. and
no systematic effort made to prop
erly handle and distribute to the peo-
Iie who could have used the rruit. and
the result was that millions and mil
lions OF the King OF Fruits rotted in
the orchards. The apple crop declined
from this big yield in 1895 to 6s.o0o.-
600 boxes in 1909 In 1911 the yield
was over 75.ooo.oco boxes. and in 1912
about l25.000.000 or l IL boxes per
apita- This year the crop is esti-
mated at about $4,000. 900 boxes-not
box a piece.
Ny purpose in calling your attention
TO these figures is to prepare you for
the tremendous possibilities of apple
production in the near future and to
impress you with the absolute neces.
sity of doing something to secure a
wider market for your product
Within the past seventeen years
thousands upon thousands of acres
have been plAnted to orchards and are
being cared for by the best scientific
methods. and besides this many old
orchards are being rejuvenstcd un.
aar the new order of things, so that
We have substantial reasons to be