El Paso herald. (El Paso, Tex.) 1901-1931, 1914-12-19
GREAT YEAR FOR
THE TIRE MAKER
And the Future Outlook Is
y Better; Autos Are Re
placing the Horses.

When interviewed at the factory re-
Gently. one Of Americas biggest tire
makers was optimistic regarding the
1915 season and had this 10 say
THE two greatest fields for future
growth in the rubber tire business are;
"First: Motor trucks for traffic.
second: Automobiles for the farmer
Il have great faith in 1915. A few
weeks ago we closed our fiscal year
with approximately s20OOO,OOO worth
Of sales on our books-tbe greatest
year by far in our history.
fright at this time 100000 square
feet OF additional floor space is being
added to our factory. Our pay roll Tor
November, 1914, shows that we have ~
percent more men in our factory than
we were employing during the month
of November, 1918.
Fine Years Business
1--WE felt so good over last years
business and the many bright spots
that could be picked from the future,
that we called in for conference in Oc-
tober every branch manager and sales
man from the Atlantic to the Pacltlc.
I'VE had inspiring sessions. Every
territory was analysed and plotted 1or
1915 and our men went away encour-
aged and confident. As one of our
boys said: Let those who will talk
poor business" but I never let my
mind get off Of the million and half
motor cars in operation throughout
our country, and every one of them
will need additional tires next year.
THE two brightest spots in our out
look in 1915 are, as mentioned above,
motor trucks for traffic and autOmo-
biles for the farmer-and we can sure
ly depend upon the European war TO
expand business in both Of these lines.
Horses Are Short.
Take the motor truck. Thousands
OF horses a day are being destroyed in
the war. Six months from now there
win scarcely be an able bodied horse
left in England or on the continent
that is not in use in the war. In the
British-BOer war a million horses were
shipped from America. Their market
price in this country went up so per-
cent. Compared with the struggle now
on, that war was a skirmish. AS the
months roll by, this country will be
stripped of vast numbers of horses,
their price will 60 up, and users Of
horses who have been hesitating for
years, solely because Of the initial eX-
pense, to supplant horses with motor
trucks, will now do so Of necessity.
And this does not take into considera-
ton at all the great numbers of motor
vehicles used, abused and destroyed in
the war, where their use has become a
necessity Of mobilization and transport
OF supplies
Farmer and the Motor.
las TO the automobile for farmers
use The price of all grains is high,
and as the war continues viii go
higher This years crops are vast, and
the high price win stimulate great
acreage for next year. Crops in Eu-
rope will be reduced to a half or third.
For the next year or two, America
will be the grain house for the whole
Of Europe. The farmer will reap the
benefit. With his increased means,
and with his paved country roads, the
farmer will buy automobiles. They
are more useful to the farmer than to
the man in the city; and the time viii
soon be here when not to have a ma
chine will mark a farmer as a back
number or failure.
"Our supplies of raw material must
continue to come from South America
and Asia The production of rubber
is ample. Great Britain has thus far,
by her vast navy, kept open the trade
routes Of the world. If she shall con-
tinue to do sO-as 7 fully believe she
wilbur supplies will be forthcoming
as needed
whatever, If any, temporary lull
there may be in this business owing
to the shock caused by the greatest
and most disastrous war of history
1T IS bound, in the end, to greatly eX-
pand the rubber tire business and to
bring money into this country from
buyers in foreign lands"