The review. [volume] (High Point, N.C.) 1908-19??, 1914-11-26

: $500
newspapers to become prosperous by
taking our advertising for their col
umns. have offered rates higher than
| the published rates in these newspa-
| pers, to persuade them to become
friendly to the mail order house, in
stead of championing the cause of the
| local merchants.
Why didn't they do it p? you will ask
Does the mother permit her baby in
arms to starve? Does the mother bird
refuse to feed her young? Does the
Iather decline to support those de-
pendent upon his efforts?
Of course not There is loyalty and
| fidelity left in the world The pub.
! Usher of the newspaper in the small
town is loyal to his community, al
most without exception. He cannot be
bought by the power of money. He
realizes what it means to the business
men in his community to be threatened
constantly with the competition of the
mail order houses and what the lying
catalogues mean to the readers of his
paper.
| To return to the subject of the ex-
orb1tant values of property in the
cities as compared with the big, profit
able slices of mother earth that actu-
ally produce the necessities of life.
City property is held of such great
value because such property is a
headquarters for the Juggling of the
value produced in the country, but
not capitalized in the country. Every
thing is capitalized in the city.
The whole wealth of the world is in
the soil. The currency, the gold
pieces, the stocks and the bonds are
merely tokers of that wealth which
comes from the soil. If these tokens
would not purchase that which is pro-
duced from the soil they would be
worthless.
You who live in the country, own
the wealth of the United States. But
your lives are so filled with the little
details of conserving and producing
wealth that you do not take the time
necessary to consider how to profit
by the wealth which you produce. At
the same time those who live in the
cities spend their entire time in fgur>
ing out how best TO profit by your
work and your efforts. In almost
every instance the consumer, the per-
son who uses your product, pays many
times the amount that you realize
out of it. Of course, all of this profit
between you and the consumer goes to
the men in between-those who juggle
the values.
An enormous proportion of your
own produce, manufactured and Jug
gled, comes back to you at swollen
prices through the mail order houses.
All over this great country efforts
are being made to change these con-
ditions. In a majority of the small
towns the thinking men and women
are discussing this great problem.
Boards of trade, chambers of COM
MERGE, business mems associations
and other similar organizations are
springing up and these great questions
are being threshed out. Great progress
is being made, but still the millions Of
your cash are being sent to the big
mail order houses all the time.
Really this is the key to the whole
subject. Keep your money at home.
Buy from your local merchants. Keep
the cash in circulation in your own
community. This will solve the prob
lem. You have clever men in your
town. Get together and talk about it.
Arrange to buy your supplies in your
own town and let the catalogue houses
go hang. All they want is your money.
All they will give you is the least they
can in exchange for your money. They
are in the business for profit only.
They pay no taxes in your town.
Talk it over with your own business
: men. Ask them what they will do for
you in the way of service in exchange
, for your cash orders. This is the only
way to do.
And keep this one thought in mind.
The more money you send away to
, the mail order houses, just so much
more are you endangering your own
! prosperity and just so many more nails
are you driving into the coffin in which
to bury your local ambitions.
If the five hundred millions of dol.
> lars that you send to the catalogue
houses every year were to be handed
over to your own local merchants they
could accomplish the most .astound-
ing results-better service, better
goods, better prices and better local
: conditions all around ..-..-7 !.
Lay aside the petty disagreements
and disputes. Go to your own local
dealer and tell him frankly what you
need. Ask him if he can get it for you.
Tell him you will support him and you
! will be astonished by the manner in
: which he will hustle to supply your
requirements.
If your local merchants were to be
, given the cash that you send away to
} the catalogue houses you would soon
) see springing up in your own town
some of those big establishments for
trade which will save you not only a.
lot of your money, but will offer con-
, veniences and facilities for purchasing