The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1914-08-28
FOOD HINTS FROM
WHOLESALE HOUSE
k%ellosg-Rirse Company Will Edu-
cate the People Of keokuk in
the Science of Sensible
Dieting.
K THE INITIATIVE
Big Wholesale House Will Wage
Campaign, Viewing Food Values
From Economic and Nutri-
tive Standpoint.

ECGSdlAnS lAc pCopiC VI AScneh
food values, both from an economic
and a nutritive standpoint, is the
work 10 be taken up by the Kellogg
B.rge company. The campaign for
more sensible eating is to be carried
on oy means of pamphlets, store
wI-5ow posters and various other
methods OF reaching h people. One
CT tie features will be a dali. menu,
#sla tta cost OF each article and its
valve as tooe for the body appended
50 that one may not only provide for
his table N an economical way, but,
by exercising judgment. purchase
those articles which will give the
most ~sustenance.
III viii not be long before people
all over the country turn to scientific
eating" says H. C.. Brown. Prices
are going UP and many people eat
certain food regardless of the cost n
Knowing nothing whatever Of the
nutritfve value Of the meal set before
them. This is fundamentally wrong.
The time is coming when they will
buy scientifically. Now is the time
to educate them and We are going to
take the initiative in Keokuk.
Keeping Up Human Body.
ITO sustain the body $500 calores
or heat units per day are necessary.
For instance, a pound of navy beans
contains 1000 heat units. A little
owe a pound and a half will sustain
the body. OF course this amount.
while giving the sufficient number OF
heat units, might be injurious for
other reasons; but the point is this
we must eat food that contains $500
c~alores a day to give the body proper
sustaining power or the n are
hat our system in time will run
down.
"Olive oil contains 1850 heat units
to the pound while celery only IS, the
latter having practically no food
value. Beef steak figures up to 1,13O.
but bananas, while greatly relished In.
salads, have only 400. Buckwheat,
rec Or Y makes a good morning
dish because the heat units are near
" 1900 to the pound. Many people
prefer grape fruit which is a great
morning relish but not nearly as
healthful as a few dried, figs"
Candy Sales Increasing.
While the kellogg-Birge company
has been forging to the front in every
department, none is showing more
advance than that devoted to the
manufacture and sale of candies. The
COMPANY makes only the better and
high grade chocolates, ranging i'll
price from 40 cents to so cents a
pound. All of the chocolates turned
OFT are Handicapped. 1t has been
found that machine-dfpped chocolates
are all right in the 1917 cent grade,
work IS demanded to give the glazed
finish and attractive appearance. Dip
ping chocolates is no child's play and
ri Is with nimble fingers are needed
in the work. The product turned out
in the candy department takes rank
with the best in the country, and Kel,
logg's chocolates are fast becoming
best sellers.
Kellogg-Birge company is increas
ing sales in every department. The
wholesale house has grown into one
of the greatest business institutions
in the city through the able manage
ment of the following officers:
Ira w. Wills. president.
c. r. Joy, vice president.
H. C. Brown, secretary.
E. NJ. Majors, treasurer.