Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1914-12-22

smaller, the volume has been greater
And business conditions will De eN-
cellent after January l is our predic-
ton. The poor old pessimist who
yelled hard times and calamity
hasn't a leg to stand on. l heard q
story recently about a buyer from the
West coming into New York. He
casually asked the wholesaler how
business conditions were. To his great
surprise the buyer learned that bust
ness conditions were terrible and
that the country was going to the
very dogs. The buyer informed the
wholesaler that such was not the
case in the West, but thought the ad-
vice good. So he cut his order in half.
Such a stand as that" said Mr..
Plaut, will cure many pessimlsts of
their calamity bowling"
Charles Michaers Opinion.
Charles Michael. of Oscar Michael
& Co., declared that the firm had
been very we'll treated by the public
since the opening of the store seven
months ago and that the members
look forward to a very prosperous
year.
when the Christmas holidays ap-
preached we believed that our Gus
toners would want to purchase pres
ents of an inexpensive character.
This appeared to be true at first, but
as the season advanced we discov-
cred that people were buying the
most costly goods in our stock. How
ever. the things that are bought are
mainly useful. Comparatively little OF
an ornamental nature Is being sold.
We have no reason to complain Of
the business done by US since our
establishment opened.
I'VE look forward to a solid build
ing up Of trade generally, but this
will not be in the nature of a boom.
We look for and hope that prosperity
will come to the country gradually.
When depression of the kind we have
heard talked of happens in the very
nature of things, recovery must he
slow, or 1t is artificial and not of
much benefit. But this store has not
experienced any depression since we
began to do business. We have had
a very pleasant experience and ex-
pect to continue it.
Theodore ]. Gerth, secretary and
treasurer of the Goerke Company,
said the experience of his firm has
been that. while business Is good,
things are not entirely what they
should be.
IT am sorry to say that business has
not been as good as 1t was last year.
We hope, though, with good weather
conditions until next Thursday, that
our business will equal that of 1913"
Asked as to what he thought about
business conditions after January 1,
Mr.. Gerth replied:
We'll, they will simply have to be
better. If they are not, somebody is
surely going to fall by the wayside"
1.-The members of our house are very
well content with the business trans
acted in the year just ending" said
Samuel c. Bachman, of the local store
of Oppenheim, Collins & Co. AL
though our customers have sought
garments of lower price, We have had
a greater number Of buyers. So our
balance of profit has been equal to
that OF other years and may be
greater.
II believe that whatever there has
been of depression In trade has been
due to business men themselves. If
there is a universal cry OF poverty, no
begin to believe the statement In time
end real hardship will begin.
I'm our trade / believe that we are
in much better shape than we have
been for some time. In the past we
have depended on foreign ideas, but
since the beginning Of the European
war designers have been forced to
create for themselves. The results
attained have convinced the public
that our artists are the equals, If
they do not produce results superior,
Il the ideas of foreign designers
The public is as well aware of this
as we in the trade are, and this fact
has given impetus to our business"