The Birmingham age-herald., 1914-05-24

| creases rather than cuts down his adver- Using appropriations. Thus when the advertising space is low he buys more in proportion for his money. The merits of his goods are spread more and more before the consumers of the country and his sales increase. Justifying his bold ness in advertising his goods.
 Asked about 1t. he said:
 The new customers that I get when times are hard I always keep when times are good. They come to me largely from those who lose them because they fail to continue their publicity campaigns. A business depression in this country never lasts long, and it Is always seedtime for me. The harvest follows when prosperity returns"
 Of the wisdom of this course there can be no doubt. Not only does this man increase his own business, but he helps to restore confidence in those who have lost it. As every business Is bound up, to some extent, with every other, the revivifying influence of his courage and optimism Is felt in all the courses of trade.
 iiO TO h pttiiOtlt optluutt, u DuSlDeSH angel of confidence.
 In time of trouble talk of the days when the trouble shall pc no more. That is not the foolishness which refuses to recognize the existence of evil, but the constructive optimism which sees just be- yond the hill the dawning of a better day. It gets out and looks and walks to the eastward to anticipate the sun instead of sitting down and waiting for the suns beams to come Given enough of such men as this man, this broad America of ours, with it's wealth in goods and people, would never need to fear hard times. It would never know them.
 There's one quality of mind which en- ables the United States, by means of a few Americans. to rule over the millions of FilipinOs; which keeps the 300.000 0o0 Hindus subject to the British rule. al- though there are only about 150 600 Britons in India: which keeps Egypt's population quiet. although England maintains only a few troops of soldiers there.
 The quality is initiative. the faculty of thinking for oneself and acting for oneself
 In book recently published it Is told how the cotton worm ravaged the fields of Egypt before the British took meas ures asainst the pest. With charasteris- tic vigor and bearing in mind the in- terests of the native popu,ace as well as for foreign dealers in cotton. the British fought the worm and kept it down Among the officials appointed were cottor worm inspectors.
 One of them met an old Egyptian sheih and asked him how the cotton worm was
 There Is none; it Is finished" was the answer. You English keep the worm qown. If we do not pick the worms you fine us. you send us to prison. you take us as prisoners to another mans field and make us pick his cotton worms"
 Well" asked the Englishman, "since you can have no cotton crop unless you control the worms, will you not pick the worms off yourself next year in- stead of waiting for us to compel you to do so?"
 No" ''Why notf" Because that is the way Allah made us" Allah sent the cotton worm. Why fight against the decree of heaven? Why. If we Americans took the same view of the insects which cost us annually 1.25o, 000.C00 according to the latest reports. we'd be eaten. literally. ''out of house and bome."
 But we don't. We fight. That's the difference between us Americana and the EgyDtiana Thq haye lpst -sths sRobuat