The Penn's Grove record., 1914-07-31
MORAuITYANASSET
Relationship Between Business
and Religion Well Set Forth
by Advertising Expert.

ii Associated Advertising Clubs Of
America are endeayoring to establish
a closer relationship than that which
exists between business and religion.
To this end a few of the most promi-
nent advertising men In the country
are invited, when the organization
holds It's annual conventions, to de-
liver ermons In which efforts are
made to show why the material affairs
that engage the attention of men may
be developed without involving a sac
rifce Of spiritual growth.
Last year the clubs met in Balti-
more, where notable rmo were de-
ivered by a number Of well-known ad-
vertising men. This year the conven-
ton was held In Toronto, where on
Sunday a small number Of the most
prominent advertising men In America
delivered sermons. Among the gen.
tlemen who yer asked t fill pulpits
In the Dominion city was Mr.. C. B.
Hamilton Of Grand Rapids, Mich. Mr..
Hamilton preached" In the Broadway
Methodist tabernacle at Toronto.
Defining his Interpretation Of spir-
ituality In business, Mr.. Hamilton
said: Il certainly do not have In
mind that old conception of the word
that implied sanctimoniousness and
the ability 70 cant religious phrases. 1
read in the Bible a much larger mean
ing than that. When 1 use it l mean
that kind Of life which Christ exempli-
fed and which can be realized by men
who differ respecting the ~historicity
Of miracles or other historical facts
that is to say, the essence Of a real
spiritual character is the possession
and the expression of the Christ
spirit"
For Honesty In Business.
With reference to honesty and dis
honesty in business, Mr.. Hamilton
made the following interesting decla-
rations:
The discovery that honesty really
pays in business is apparently only q
matter of yesterday. But today dis
honesty in business methods in prac-
tise is disappearing under the white
light Of publicity that has been forced
upon it. Generally speaking, notwith-
standing all the undoubted wrongs OF
modern business, ethical standings
were more earnestly urged in
the business world, and never was
there a more widespread determined
effort to bring all business into har-
mony with u highest ideals of jus
tice and truth.
THE business man is beginning to
recognize the fact that he is more than
a mo~ney-getting and money-spending
animal, as the old political economy
taught. He is beginning to see his re-
lations to his fellow men, and so he Is
struggling to humanize business so
that it's operation will bless, and not
curse society"
Mr.. Hamilton insists that morality
pays In dollars and cents, that a high
standard of manhood is an important
business asset and that the advance
ment of material prosperity ought to
and eventually must have a b~enehcent
effect upon civilization and the oppor-
tunities for a higher life. He does not,
however. limit himself to making a de-
mand upon the business man or the
employer for spiritual development
and moral growth. The workman also,
must, in Mr.. Hamilton's opinion, set
for himself a high standard Of ethics
if he expects to be worthy of his hire
The Real Issue.
AS a man who has had widespread
experience in the advertising field, Mr..
Hamilton's views of advertising meth
DDS are worth examining.
Advertising" he says, involves the
publicity of mans work in which his
ideals are expressed. We came to be
confronted by the issue: Shall we
advertisers conceal or misrepresent
facts about the products of human toll
which disclose dishonesty or unworthy
achievement, or shall we insist that
that which is advertised be worthy Of
publicity? For years the struggle has
gone on, and an increasing number are
HOW dufOCdGub ludL duNc1l6SQ GULL
modities shall be what they purport or
are represented to be. The mainte-
nance Of this standard is slowly doing
two things: First, it is forcing greater
honesty in business, both In product
and in sale; second, it is compelling
both advertisers and their business
customers to consider the moral issues
of business, and rs a result education
in morals has been strengthened by
business forces. This controversy las
widened in it's scope until men are
considering as never before the whole
problem Of the moral character and In
huence of the printed page"
Mr.. Hamilton's creed. as it applies
to the relationship between business
and religion, is summed up in these
significant phrases, which are evident
ly addressed to the church:
What we need Is not to run away
from the world, but to make the world
minister to our deepest human needs.
This, as 1 understand 1t. is the spir.
itualization of business"
True Prayer.
We forget that true PRAYER Is not a