The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1914-01-24
RIG DEMAND FOR
OAKLAND CARS
Company Expects to Go Above
100000 Mark This Year
IN
,Gli.:a.s1,

dent of Oakland Motor Car Coz
When one analyses the automobile
conditions as they exist today, one
finds that the present status is not Il
question Of supply and demand. but Il
condition that exists among a number
Of companies. The demand Is just as
strong as il ever was. However the
my!ns has never been heavy during
october. November and December,
and So nothing unusual should be
houlh Of "A little slowing down of
business al this particular time
The industry is peculiar in this re-
spcct; that there are lean" months
and fat months, hence all compan-
les have TO do heavy financing during
this quiet selling period.
During October, November and De-
cember, when material is coming in
for the following season, shipments,
as a rule, do not even up the incoming
obligations hence companies seek as
Sistance from the banks during this
period
Future Market Uncertain.
Il is nard to accurately anticipate
the future market. A manufactures,
IN looking ahead, will receive favorable
reports from certain dealers or certain
sections ana apparently particular
months look bright. and then some
lh0g happens that upsets these fore
casts Last spring. some sections Of
The country were affected by floods.
other parts later i'm the year by poor
crops. Sales that were anticipated
from these quarters never material
led
am inclined to believe that road
conditions in this country are affect
lHg the motor car industry more than
We realize, especially during this dull
period Il rs hard To estimate the in
creased business which would result
We mad long stretches of perfect
Is1"als. There always will be Il
steady demand for cars. but we are
never song To- be able to achieve the
''''A''N l'tih improvements.
II mas been said for some time that
would bee the survival of the nttest
ana We are just beginning to realize
'n'l this is actually so.
II Is the weak companies that are
Su'pendmg business.
one will find upon investigation that
u''i' are good reasons why some of
''il nave been unsuccessful.
How to Sell Cars.
l"eie are four vital essentials nee
'SSary 10 enable a manufacturer to
market motor car successfully.
'"st "l all, the car must be merit
""uS' second, the material must he
P"'haScd at price consistent with
'"dh'y ana quantity: third, it is nee
'SS'ry To let the world know what YOU
"'e mdking-you must advertise: and
"S"E' 1t Is absolutely necessary tn
nave distribution plan extensive
'"'"sn to market the product after il
is made.
-, Is one, two or all of these
mugs mat the weak companies Lack
WIN one or two others, il has
.''" 4 matter of financial mismanage-
"''' which was of the brainstorm
,''"'N' ana for this class | do not
"",' any sympathy at all.
'"'aklns for our own company. II
~ ~" on'y say that we are very much
,'''o with our own business.
.,,. sung over a statement for the
wv extending from Aug. | To Dec.
~ and 1913, | find that we show
Fan In every way.
we produced more cars this wear
'" curing the corresponding period
''s' Year | find that in actual sales
'"'W an increase of 2S per cent
.'' Tor November an increase of a
per cent ~ NV 'e'''' W 90
Receipts Increase.
Ana '"' matter of gross receipts from
,,,s, to Nov. 80. 1913. we find the
eoo '' S-'22',O0o, which Is about $500
.,,. more than we received for the
.o'', period last year. We have n
sbtn. supply If orders for immediate
ord ana a tremendous number of
w ,H TOT spring delivery.
$40. the coming of the nov year
to, ~. srea'ly increasing our produc-
mn,,, ny Feb. the factory will he
mr lug heavier that last year. We
our IL, "an''iacturing, in quantities.
"a. ''Si'' Six From the advance sales
provo ''i"dent that this model will
Lion, w. !" be one Of the most popular