Evening journal. [volume] (Wilmington, Del.) 1888-1932, 1914-11-05
Peoples Column
WILMINGTON AND
DELMARYIA DOLLARS


To the Editor of THE EVENING
JOURNAL;
Sir-We hear and read so much OF
'the Delmaria spirit" meaning to
local business people the spending OF
the money of the people Of the Del
marvia Peninsula in the stores of
the Peninsula land Wilmington be
ing tho metropolis Of the peninsula
thereby securing the big share Of the
Delmarvia dollars), that / have won
dered just why Wilmington does not
60 ahead and why her merchants do
not secure larger share of the
trade OF the Delmarvia Peninsula
During the past year and a-half
I have heard many reasons advanced
why Wilmingtons stores should mag
netize "Delmaryia dollars But
these to-be-welcomed Delmarvia dol
lars will not flow into the Whining
ton merchants Golfers unless they
are gone after along progressive
lines
was i'm Wilkes-Barre. Pa, the
other day and saw what that up-to-
the-minute city had done to draw
trade from the surrounding towns.
The suburban and interurban trolley
lines run on a fast schedule and the
cars are most modern in type. The
roads from surrounding points TO
Wilkes-Ba are far above the gen
eral average Of the country road.
Right In the heart of Wilkes-Barre
IS a public square, park. The
trolley lines radiate from the square
to the cities nearby. Two public
comfort stations, one for men, the
other for women, are built under
ground, with entrances from the
public square. The appliances are
strictly modern; and attendants are
on duty at all times.
The stores in Wilkes-Barre are at
| tractive The windows are generally
trimmed in modern and tasty style.
The stores, It appears, believe in ad-
vertising. For example on the day
I was there, one of the afternoon pa
pers had four one-page advertise
ments of department and clothing
stores: with other stores taking
space IN proportion. The Wilkes
Barre newspapers, from what / as
certained, have large circulation in
all the surrounding towns and
boroughs. The stOrekeepers in
| Wilkes-Ba realize that the trade
of the surrounding country is attrac-
ted TO their stores by the means of
truthful advertising. In fact, it is
advertising that is the first factor in
| the attracting of out-of-tOwn buyers.
Be candid with ourselves. What
does Wilmington persistently offer
10 the people of the Delmarvia Pen
| insula? DO our merchants, as a
class, invite them through the news
papers and by advertising TO spend
their money, or part of it, in this city,
giving reasons and showing it to be
TO the interest of their pocketbooks
to "buy in Wilmington
When visitors TO Wilmington who
have not put up at one OF the ho-
J tells, or who have not called on re-
, latives or friends. are looking for
convenienees. where do they find
T them2 Is the city itself hospitable'
. Someone might answer that there's
} a comfort station for men under the
, City HAM,
II Wilmington is to go ahead ant
r land for its merchants and business
a people its share Of the Delmarvi,
n dollars. Il must wake up. The people
y OF the Peninsula must be invited
here, not occasionally, but persis
r tently. They must be made TO fee
it az home and in a spending humoT
= Then they must be given value fO
& their money lt is 10 be hoped tina
+ the reiuvenated Chamber of Com
n merce viii take this subject up a
B. once.
The Delmarvia dollars are nyin
by on wings, and Philadelphia an
= Baltimore are pulling them in-b
4 Offering special Inducements. vii
mington should become progressiv
in deeds, and not in words only.
Sincerely yours,
JOHN c. SAYLOT
Wilmington, Del, Nov. 4, 1914.