davidaulloa/AmericanStories huggingface dataset:
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1914-11-20
LAUNCH OF U. S. CRUISER
TENNESSEE FIRED UPON
OFFICIALLY ANNOUNCED
DANIELS ISSUES STATEMENT CON
F1RMING REPORT AND GRAVE FEARS ARE
FELT FOR THE CONSULATE AND COUNSEL
OF THIS COUNTRY AT SMYRNA; TENNEs-
SEE GOES ON TO CHIOS.

sTRlAh OFFICIAL REPORT EcLAREs THAT THE RussIAn.
HAVE BEEN FORCED TO RETREAT FROM cRAcow-cREAr
BATTLE ON IN EAST POLAND BETWEEN THE GERMANS
AND RUSSIANS CONTINUES WITH DESPERATE FtcHr,ho
BUT WITHOUT ANY DEFNiYE REsULTs ALTHOUGH THE
BERLIN GOVERNMENT sAYs THAT SITUATION OF THE
GERMAN TROOPS 10 AiaHLY FAvoRAsLE-ALL DANCE. OF
THE CAPTURE OF PARIS ENEMY 10 SEEMINGLY At
AN END 40 PART OF THE FRENCH GOVERNMENT FORCE
WILL TOMORROW MOVE BORDEAUX BACK TO THE
CAPITAL
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1914-11-20
MORE TROUBLE FOR
THE POOR MEXICANS
TROOPS OF VILLA ARE SAID TO
BE ON THE MOVE
AGAIN.

Special to The Herald.
VERA CRUZ, Nov. 1S.-It is re-
ported that the troops of Villa have
occupied Quererreao and Irapuaoto
and that Carranza will arrive here in
fight from the country in a few
hours. Another report current is
that Carranza is preparing to estab
lish his government here as soon as
the American troops are withdrawn
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1914-11-20
international News Service.)

international News Service.)
WASHINGTON, Nov. 1s.-officiaI
announcement that the launch of the
United States cruiser Tennessee was
fired on while carrying Capt. Decker
on an official visit from vouria to
Smyrna was made today. Keen anx,
iety is felt for the safety Of the con.
suIate at Smyrna.
The statement of Secretary Daniels
follows: "Capt. Decker, commanding
the Tennessee, wired Secretary Dan
eIs this morning that while proceed
ing frim VourIa to Smyrna to make
official calls his boat was fired on
Consul anxious for safety of consu
late. The Tennessee left VourIa a,
the request of Ambassador and Ii
now anchored at chios from where
Decker's telegram was sent. Daniels
has wired for fuller informatin.' p
Chos is in Greece.
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1914-11-20
GUTIERREZ WILL
ACCEPT TERMS
APPROVES THE CONDITIONS UN.
DER WHICH CARRANZA WILL
RETIRE..
international News Service.

WASHINGTON, D. c., Nov. IL
Gen. Carranza has made known to
Provisional President Guitterez the
conditions under which he will re-
tire, and the latter has approved
them. This is the statement that
was made public here today as the re-
suit of telegram from Consul Sill
man to the state department.
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1914-11-20
PROMINENT LAWYER
FINED BY COURT
PAUL MYERS PINcHED BY JUDGE
SANFORD FOR INTIMIDAT-
ING WITNESSES.
Special to The Herald.

Special to The Herald.
NASHVILLE, Tenn, Nov. H.
Paul Myers, lawyer, OF Shelbyvllle,
was fined in the United State feder'
al court today $3.50 with a Jail SEN
tence for intimidating witnesses. The
sentence was suspended, and Judge
Sanford promised that he would re
NIT it if the fine is promptly paid.
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1914-11-20
international News Service.

international News Service.)
BERLIN, Nov. 18.-The deaths Of
Gen. VonLepeI and Gen. VonVrien in
action were announced today.
The Germans and Russians are
locked in great battle along thirty
mile front from PIock to kutno, In
Russian Poland, according to the lat.
est reports from the front. The war
office states that the position of the
Germans is "hishIy favorable" Gen.
vonkorff, the Rushian military COVER
nor Of Warsaw, was captured by the
Germans at kutno on Monday.
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1914-11-20

international News Service.)
CAPE TOWN, South Africa, Nov.
18.-OfficiaI dispatches from Preto-
ria report the defeat of $1,000 Boer
rebels under Gen. Beyers.
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1914-11-20
CARRANZA KICKS
OUT AGREEMENT
VILLA is MARCHING SOUTHWARK
UPON THE CAPITAL WITH
HIS TROOPS.
international News Service J

IIHL6THdLIOHdI news SerVice.)
WASHINGTON, Nov. 18.-Oficial
dispatches have been received here
today, stating that Carranza has repu-
dated his agreement to resign, and
that Villa is marching southwark on
the capital.
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1914-11-20
VILLAS TROOPS
KILL AMERICAN
CUSTOM INSPECTOR HAS LEG
BROKEN IN ATTACK ON NAco
SONORA.
International News Service. J

international News Service.)
NACO. Ariz., Nov 1S.-The troops
of Gen. Villa attacked Naco Sonora
or three hours today. r. H. Rey-
noldS the United States customs in
spector, had his leg broken by bull
let fired across the border
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1914-11-20

international News Servioe.)
PARIS, Nov. 18.-The official report
says this afternoon that the German
infantry attacks have all been repuIs-
ed but the enemy continues the bonn.
bardment of the lines of the allies.
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1914-11-20

international News Service.)
VIENNA. Nov. 18.-The official re-
port of this afternoon says that the
Austrians have thrown back the Rus.
slams from CracoW.
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1914-11-20

international News Service.)
PARIS, Nov. 18.-For two nights
and two days the Germans have beer
bombarding the British front ane
flank at Ypres without cessation. !,
appears to be the forerunner of an
other attempt to carry the British po
sitionss by storm. The Germans lost
four thousand in killed and wounded
in assauIting these positions last
week. Ypres is the center of new
works and important highways lead
ing into France and to the coast.
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1914-11-20

tack 10 evidenced today by the an
nouncement that the legislative and
administrative stats OF the chamber
of deputies would return to Paris to-
morrow as a prelude to the return Of
he entire French government. A
number Of the minor officials today
returned to Paris. The foreign diplo-
mats will return when the govern
ment 10 formally moved back there.
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1914-11-20

international News Service.l
BORDEAUX, Nov. 18.-That the
French government is assured that
Paris is in no further danger of at
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-08-25
What is Castoria
Excellent Thinq in Woman.

While the opinion so general abroad
as to the horrible shrillness and gen.
eral unpleasantness of the voices OF
American women is, without doubt.
foolishly exaggerated, there can be no
question but that the really beautiful
voice in this country Is rarity or
not one woman in SO can it be truth
fully said Her voice was ever soft,
gentle and low; an excellent thing in
woman" Women of refinement polish
their finger nails, visit their hairdress-
ers regularly, pay scrupulous attention
to all the details of their toilet-an6
utterly neglect what should be their
greatest charm-their speaking tones
The low. sweet voice throws all shrfIy;
high-pitched demonstrations into the
background and makes them infantie
and ridiculous. Listen, just for an en-
tightening experiment, to nervous,
overweight woman arguing in
shrieking tone with another who is
calm, self-poss essed and low-voiced.
And then, if you are a typical Ameri-
can shrieker, go to your home and
make a vow to think twice before you
speak once.
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-08-25
NAMES CAUSE OF CONFUSION
Incident That Was Embarrassing
Alike to Newspaper Man and Lady
He Was Sent to Interview.

Names can produce sometimes a
great deal of confusion. AS when Flor
ence d. White, now one of the head
men of the New York World, went to
hotel in ST. Louis when he was a
reporter on the Post Dispatch to see
a woman on business.
His card read, Florence D. White"
and the woman naturally inferred
that Florence was of her own sex.
Therefore she asked the visitor to
come up. And as she was not dressed
to receive one of the other sex, the
climax was embarrassing.
A visitor from Columbus was tell
ing a story of Ireland, the clever car
toonist of the Columbus Dispatch. Ire
lands work is known to every man,
woman and child in Columbus, and to
a great many outside that city.
Last spring Ireland went on a va
cation trip to the South. A few days
later teacher of geography in one
of the schools of Columbus said to her
class: Can any little girl tell me
where Ireland is?''
A little hand went up and a little
voice replied: Hes down in Flori-
da."
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-08-25
Cotton Staple Cloth Material.

The worlds production of raw silk
increases little, if at all Japan shows
a considerable gain, which Is offset by
losses in other silk-raising countries.
The worlds wool clip is stationary or
declining. The festive goat of angora
persuasion is multiplying his offspring
and his f1eeces, but it will be many a
day before mOhair takes a leading posi-
ton in the textile trade
Meantime the population of the
world is increasing, and the average
individual uses more clothing than
ever before.
This condition throws a heavy and
increasing burden on cotton, which
more and more is becoming the staple
clothing material. Our southern plant
ers are ready to bear this burden-for
consideration-bu it Is not a
healthy state of affairs for the world
at large Viewing the situation broadly,
one can understand why any expert
ment which promises a new cloth ma
king material is followed with such
eager interest by scientists, manufac-
turers and governments. - Chicago
Journal
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-08-25

employed the same materials for his
work. The one drew your attention
and held 1T by the grace and clever
ness and art manifested in his display.
The other realized so little Of the pos
sibilities in the materials placed at his
disposal that unless some one called
your attention to his mediocr-ties you
would have gone on unconscious of
their existence.
An advertiser must know that he
gets his results In accordance with the
skill exercised in preparing his verbal
displays. He must make people stop
and pause. His copy has to stand out.
He must not only make a show OF
things that are attractive to the eye,
but are attractive to the peoples needs
as we'll
The window-trimmer must not make
the mistake Of thinking that the show
lest stocks are the most salable. The
advertiser must not make the mistake
of thinking that the showiest words
are the most clinching.
Windows are too few In number to
be used with indiscretion. The good
merchant puts those goods back of his
plate glass which nine people out OF
ten will want, once they have seen
them
The good advertiser tells about
goods which nine readers out of ten
will buy, II they can be convinced.
Newspaper space itself is only the
window, just as the showcase is but a
frame for merchandise pictures. A
window on a crowded street, in the
best neighborhood, where prosperous
persons pass continually, is more de-
sirable than one in cheap, sparsely
settled neighborhood. An advertise
ment in a newspaper with the most
readers and the most prosperous ones,
possesses a great advantage over the
same copy in medium circulating
among persons who possess less
means 1t would be foolish for shop
to build its windows in an alleyway-
and just as much SO to put it's adver-
Using into newspapers which are dis
tributed among "alley-dwellers."
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-08-25
The Difference Between Amusing
and Convincing.

An advertiser must realize that
there is vast difference between
amusing people and convincing them.
Yt does not pay to be smart at the
line rate of the average first-class
paper. | suppose that / could draw
the attention of everybody on the
street by painting half of my face red
and donning suit Of motley. l
might have a sincere purpose In wish
ing to attract the crowd, but I would
be deluding myself if 1 mistook the
nature Of their attention.
The new advertiser is especially
prone to misjudge between amusing
and convincing copy. A humorous pic
ture may catch the eye of every
reader, but it won't pay as well as
an illustration Of some piece Of mer-
chandise which will strike the eye OF
every buyer. Merchants secure vary
ing results from the same advertising
space. The publisher delivers to each
the same quality Of readers, but the
advertiser who plants flippancy in the
minds Of the community won't attain
the benefit that is secured by the
merchant who imprints clinching argu-
ments there.
Always remember that the advert1s-
ing sections of newspapers are no diff
ferent than farming lands. And 1t is
as preposterous to hold the publisher
responsible for the outcome of unin-
telligent copy as it would be unjust to
blame the soil for bad seed and poor
culture. Every advertiser gets exactly
tho same number Of readers from
publisher and the same readers-after
that it's up to him-the results f1uctu-
ate in accordance with the intelligence
and the pulling power of the copy
which Is inserted.
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-08-25

pings, sugar and salt, will make
good vegetable to serve with pork
chops.
Sour cream for the white sauce with
Goldfish gravy is great favorite in
the West, and Is truly fine, If one has
the courage to try it.
Apple Fritters.-Make a batter with
two well-beaten eggs, a dash Of salt,
and two tablespoonfuls Of sugar; one
cupful OF milk, cupful of flour sifted
with a teaspoonful OF baking powder.
Add the beaten whites last; stir in two
cupfuls of chopped apple and cook in
deep fat. Sour apple Is best.
Clubhouse Potatoes.-Cook potatoes
in their jackets; peel and cut in cubes.
Put one tablespoonful of butter to
each cupful Of potatoes in hot sauce
pan; sprinkle with salt and paprika,
then add thin cream to just cover the
potatoes. Cook slowly forty-fve min
utes
Spiced Bananas.-Take two tea
spoonfuls of allspice and cinnamon,
one-half cupful of water, one cupful Of
sugar and boil until thick; then add a
half cupful of orange juice, a fourth
of a cupful Of lemon juice and add six
bananas; cook until thoroughly heat
ed. Serve with the sauce poured over
them.
Canning Young Beets.-Cut off the
leaves, leaving a good stem; wash
without breaking the skin; cook until
tender; take off the skin and fill jars
with the beets; add two tablespoonful
of sugar to each quart; teaspoonful
of salt, and fill with luke warm water,
set in a kettle half filed with water
and cook for and hour, adjust rubbers
and seal cans.
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-08-25
ERUPTION OVER CHlLD'S BODY

Route No. 8, Box 67, Little Falls,
Minn.-"Our little boy was taken sick
with a fever and after the fever he
broke out with sore eruption all over
his body We could get nothing to
help him. The sores were large and
red and bleeding. They started with
blisters as if he were burned and
when they broke they would bleed
and they itched so that he could not
sleep for some time. We had him all
tied up with bandages and Their We
had to soak them off every day.
I'VE bought cake of Cuticura Soap
and box OF Cuticura Ointment
which soon gave him relief. Now he
Is as well as can be for in three weeks
he was all healed by the Cuticura
Soap and Ointment" (Signed) George
VOTERS, Jan. 20, 1914.
Cuticura Soap and Ointment sold
throughout the world. Sample of each
free, with 32-p. Skin Book. Address post
card "Cuticura, Dept. l., Boston."-Adv.
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-08-25
HUMOR WORSE THAN WASTED
Probably in the Future Madse Leasing
Will Be Wary of Joking With Ger
man Newspaper Men.

Miss Madge Leasing, who is now
appearing in The Blue Mouse, has
been playing in Berlin for some time,
remarks Pearson's Weekly.
She was telling us the other day
that soon after she went to Germany
she was interviewed by the representa-
tive of a Berlin newspaper.
The interview complimented her
on being able to speak her lines in
the piece without trace of a foreign
accent
Oh replied Miss Leasing frivol.
ously, Il play in five languages-Ger-
man, French, American, English and
Irish"
Poor Miss Leasing expected at least
a smile at her little joke, but the in
terviewer wrote it down quite seri
ously, and in due course the statement
appeared in print.
Almost Immediately another news
paper chided her, solemnly informing
her that American, English and Irish
were practically one and the same lam
guage Miss Lessing." it pointed out.
should know better than to make a
mistake like this!"
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-08-25
PorfrIo praz.s Poetic propnecv.

President Porfirio Dia8. who ruled
over Mexico for more than quarter
of century as an absolute dictator,
believed that only such iron rule could
bring peace and progress to the half
civilized millions of that country.
Several years ago, when his power
was still unbroken, an American, who
was on intimate terms with him, ven
tured to suggest that the Mexicans
were now prepared for a more liberal
form of government, and limited that
his rule was too severe.
The stern old man stiffened his
gaunt figure, and ran his fingers
through his locks, now white with
years.
When these SHOWS melt" he said,
prophetically, the mud will be deep
in Mexico!'-Youth's Companion
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-08-25
The Dollar That Can't Be Spent.

Every dollar spent in advertising is
not only a seed dollar which produces
a profit for the merchant, but is actu-
ally retained by him even after he has
paid 1t to the publisher.
Advertising creates good will equal
TO the cost of the publicity
Advertising really costs nothing.
While it uses funds it does not use
them up. 1t helps the founder of a
business to grow rich and then keeps
his business alive after his death.
1t eliminates the personal equation.
1t perpetuates confidence In the store
and makes 1t possible for a merchant
to withdraw from business without
having the profits Of the business
withdrawn from him. 1t changes a
name to an Institution-an institution
which will survive it's builder.
1t is really an insurance policy which
costs nothing-pays premium each
year instead of calling for one and
renders it possible to change the en-
disturbing its prosperity.
Advertising renders the business
stronger than the man-independent
of his presence. 1t permanentizes sys-
TENS of merchandising. the track Of
which Is left for others to follow.
A business which is not advertised
must rely upon the personality Of its
proprietor, and personality in business
Is decreasing factor. The public does
not want to know the man who owns
the store--it isn't interested in him,
but in his goods. When an unadver-
tised business is sold it is only worth
as much as its stock of goods and Its
fixtures. There is no good will to be
paid fort does not exist-it has not
been created. The name over the door
means nothing except to the limited
stream of people from the Immediate
neighborhood, any of whom could tell
you more about some store ten miles
away which has regularly delivered it's
shop news to their homes.
1t Is as shortsighted for man to
build a business which dies with his
death or ceases with his inaction, as
1t Is unfair for him not to provide for
the continuance of its income to his
family.
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-08-25
Points on
Advertising
By HERBERT KAUFMAN
-
(Copyright.)
The Tailor Who Paid Too Much.

was buying a cigar last week
when man dropped into the shop
and after making a purchase told the
proprietor that he had started
clothes shop around the corner and
quoted him prices, with the assurance
Of best garments and terms.
After he left the cigar man turned
to me and said:
"Enterprising fellow, that; he'll get
along"
"But he WON'T" I replied, land,
furthermore, I'll wager you that he
hasn't the sort OF clothes shop that
will enable him TO-"
What made you think that?"
Queried the man behind the counter
His theories are wrong" / ex-
planned, hes relying upon word Of
mouth publicity to build up his bust
ness and he can't Interview enough
individuals to compete with a mer-
chant, who has sense enough to say
the Same things he told you, to a
thousand men, while he is telling it to
one. Besides, his method of adver-
Using is too expensive. Suppose he
sees a hundred persons every day.
First of all, he is robbing his bust
ness of its necessary direction, and
besides he is spending too much to
reach every man he solicits."
u don't quite follow you
well, as the proprietor of clothes
shop his own time is SO valuable that
am very conservative in my esti-
mate when l put the cost of his solicit
Ing at five cents a head.
Now, If he were really able and
talk to thousands of people at tenth
of cent per individual. There is not
a newspaper in town the advertising
rate of which Is s1.0O per thousand
circulation, for space big enough in
which to display what he said to you"
Il never looked at it that way" said
the cigar man.
It's only "the man who hasn't looked
at 1t that way" who hesitates for an
instant over the ACCESSIBILITY and profit
ableness of newspaper publicity.
Newspaper advertising Is the cheap
est channel OF communication ever
established by man. A thousand let
tiers with one-cent stamps will easily
cost fifteen dollars, and not one en-
velope in ten will be opened because
the very postage is an invitation to the
waste basket
II there were anything cheaper rest
assured that the greatest merchants
in America would not spend individual
sums ranging up to half million dol
lars a year and over, upon this form
Of attracting trade.
The Watertown weekly leader. [volume] (Watertown, Jefferson County, Wis.) 1912-1917, 1914-08-25
DISAPPEARED
Coffee Ais Vanish Before Postum.

1t seems almost too good to be
true, the way headache, nervousness.
insomnia, and many other obscure
troubles vanish when coffee is dis
missed and Postum used as the regu-
lar table beverage.
The reason is clear. Coffee con-
tains a poisonous drug-cafeine-
which causes the trouble, but Postum
contains only the food elements in
choice hard wheat with little mo-
lasses
A Phila. man grew enthusiastic and
wrote as follows:
Until Is months ago I used coffee
regularly every day and suffered from
headache, bitter taste in my mouth,
and indigestion; was gloomy and irri-
table, had variable or absent appetite,
loss of flesh, depressed in spirits, etc.
Il attribute these things to coffee,
because since 1 quit it and have drank
Postum l feel better than l had for
20 years, am less susceptible to cold,
have gained 90 lbs. and the symptoms
have appeared-vanished before
Postum
Name given by Postum Co., Battle
Creek, Mich. Read The Road to
Wellville," in pkgs.
Postum comes in two forms:
Regular Postum-must be well
boiled 15c and 25c packages.
instant Postum-is a soluble pow
der. A teaspoonful dissolves quickly
IN cup of hot water and, with cream
and sugar, makes delicious bever-
age instantly. Soc and SOC tins.
The cost per cup of both kinds is
about the same.
There's Reason" for Postum.
sold by Grocers.