El Paso herald. (El Paso, Tex.) 1901-1931, 1914-04-04
a "sTX" AND A "FOUR"
FORM COMPLETE LINE
Each WI Retain Pre-eminenee for Work to
LAIN 1Vfich 1t Is Fitted-The -Four"
of Future.
There was time when the mention o.
cn--.-.-.-.l 10 tlaa antnr1n nniI.

of Future.
7,,,o-s was a time when the mention Of
siv cyIrders conveyed to the automobile
buver a mental image Of great size, ire
ueD,7or,s weight, the employment Of regu-
- ot,suFeur. big maintenance charges and
a first cost ranging from $4,000 to $4,000.
Siv cylinders were then natural accom-
panin7ent OF wealth Men Of moderate means
could appreciate them from distance only.
Rut tbat time is past. There has been a
fraDrrai downward trend in all six prices
these concessions and the resulting ''six"
popularity have caused number OF manu-
fac+T1rars' to eliminate the production Of
four cylinder cars altogether, centralizing
on the type best fitted for use in a seven
passenger car where large surplus Of
mis- assured popularity Of the light "siz''
has apparently bred in the minds of the
public a belief that IN time. the six cylinder
car may force the four entirely into the
background as the four did the two
cylinder cars Of seven or eight years ago.
and as the two cylinder car did the zone
Iungers" of the earliest days.
EXPERTS however, declare that the 'six''
will never crowd the -four into oblivion.
Until some revolutionary improvement in
motor engineering takes place, there will al
ways be a legitimate demand for six cylin-
der and four cylinder cars.
That the light popular priced six has
had a very distinct influence on determining
the type Of four which will supply the
demands Of the future, cannot however. be
The '.sfx' defies competition on its own
ground. High power and six cylinders are
already synonymous When one speaks of
seven passenger capacity, a six is implied
The motOrist who is willing to pay some
thing in addition to the minimum price
to secure feasibility, reserve power. comfort
and luxury viii be a six buyer. There will
always be a large class to whom this type
Of car will appeal
But there remains a still larger class Of
buyers who will always be content with
-FOUR cylinders. They are ready to accent a
car Of five passenger capacity, and are
willing to make four cylinders answer their
uses, even though occasional gear changes
IN thick traffic and on the steepest biIIs
may be implied They want the absolute
minimum on gasoline and oil consumptiOn
Ihe money which they save in first COST
amounts to more than the superiority of
the six from their point of view
RMS class viii always buy 'fOurs" And
the Tours it viii buy will be cars Of five
manufacturers have put the highest QUALIFY
Of materials consistent with rock bottoT
price.
When motoring was new price standards
were elastic and the adrOit salesman could
always make the most of exclusive features
OF design. As the cars themselves have be-
come more alike, and as prospective buyers
have learned to discount sales talk price
mas become an Increasingly vital element
Now buyer must be shown dollor's worth
Of additional value for every dollar in pur-
chase price, nor is it easy to delude him
longer with any subterfuge
To sell cars cheaply, manufacturers must
produce both 'fours" and skies in great
quantities OF this fact the public has be-
come fully aware.