The Bridgeport evening farmer., 1914-09-25
s$1OO, ,OOO, ,0OO MARKET
 AWAITS OUR CARS
Oe Result of War Involving France, Germany and
 England.
LOOKS FOR U. s. CONTROL


 the worlds motor car market is still open to be supplied and to American manufacturers is now offered such a as seldom comes to any nation and as never will come again With France, England and Germany, controllers of four-flfths of the worlds export trade, suddenly abandoning their markets now. leaves the United States free to take possession of then- There will be a. period of anxious waiting per haps,- but if the automob bile industry takes time by the forelock and makes it a period of preparation, it will be but a Hull before the most tremen- dous era of commercial expansion and prosperity that any nation has ever known.
 No heed should be paid to any pes Eimistic talk of depression. What pos Hble depression can come to a pro ducfng nation like ours which is sud denly offered markets for its goods four or five times greater than ever before enjoyed?
 Inevitably and at no distant day the worlds markets will clanor for this country to supply their demands. Man ufacturers should now prepare so as to be ready to take advantage of the big boom that is coming and coming quickly. The motor industry is more probably vfta1lys interested in the com ing era of expansion than any other single business in the country.
 While the temporary elimination of England, Germany, France, Russia. and Belgium as purchasers Of Amer ican automobiles VIII cost this coun- try $10,0o0,O00 in export trade. this year, still on the other hand, there will be Canada, a safe customer for 0,000, South America for $3,0oo,- 900, Australia and New Zealand for $S. 50O,000, India and other Asiatic countries for $2,0OO,oO0, the West Indies for $60o.o0 the smaller coun- tries of Europe for $2,O0o,00O, and parts of the world for another, $2,- 100000, to say nothing of further $2,OOO,00O from this country's own colonies. This makes a grand total of almost $2O,000,000 worth of export trade. In motor cars to be relied up on, even in the present disorganized condition of commerce.
 Last year out of a total foreign de- mand for cars of $115, 5,0o0.00O, the three countries now hope1ess1y em- broi1ed in war furnished $50, 100000 worth Of products. The greatest part of this export trade still exists, but there is left only one nation to sup ply it. The United States, which last year sent abroad only $35,o00,OOO worth of the total, is the country to which the foreign purchasers will look for $100, 900, 900 worth of cars during the next twelve months. As a re- suit America should easily double its export automobile trade during the coming months.
 As a concrete example in 1913 American motor cars to the value of $1,250, 900 were exported to Argen- tnas while France and other Euro pean countries sent in cars valued at $7,5OO,O0O. Here is an export busi- ness of $8.750.0OO, of which American manufacturers got only $1,25O, 900. With the warning countries which got most of the country will be looked to by this wealthy, free spending coun- try to supply it's markets. These same conditions and ratio of exports exist in Brazil and other South American countries, in Australia and other British colonies and in the South African colonies, and during the con facturers have this field absolutely at their mercy and can secure such a foothold as can never be 1oosened.
 After the present preliminary disor- of commerce is adjusted and. commercial intercourse resumes it's sway in the limited area unaffect- ed by the war, American manufac- turers should assume complete control of the automobile markets in such countries as Norway, Sweden Spain and Holland.
 In spite of the stress of the war the markets of the world are still there and they must be supplied, and the only country capable of doing so is the United States. It would be unreason- able to expect that an instant stream of American automobiles is going to deIuge our shipping centres on their way to foreign markets, but now is the time to start the preliminaries that will enable this country to care for the markets of the world which. are going to be ours. And to no other industry in the country is such a glorious opportunity offered as is given to the manufacturers of motor ve- hicIes and automobile accessories If they prepare now the privilege of sup ply the needed motor vehicle the world over will devoIve upon them to prove the superiority of American over foreign cars in construction, worth, actual value, primary cost and dura- bility. There should be no waiting for markets to get into har- ness again and no chance should be given them to recuperate their for mer vantage in the worlds marts.