Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-04-28

ed Success--Lack of Capital ans
Patronase-farrers Frequently Fail
He Who Makes No Effort EXEMPT.
copyrighted. 1914. by Thomas ]. SullYan.i
He only is exempt from failure who
makes 10 effort
In the lexicon of youth. which fat,
reserves for II bright manhood. there
is no such word as fail-it comes late
in life.
There are so many reasons which
can logically and truthfuly be al
vanced as causes contributing to the
numerous failures that | will endeavor
/ to analyze only the principal ones-the
business failures.
Every failure is a step to success
every detection Of what is false di
reefs us to what is true: every trial ex
hausts some tempting form Of error
Not only so. but scarcely any attempt
is entirely failure: scarcely any the
ory. the result Of steady thought. is
altogether false. No tempting form Oi
error is without some latent charm
derived from truth.
Failure is. in u sense the highway
to accomplishment. inasmuch as ever.
discovery Of what is false leads us to
seek earnestly after what is true. ana
every fresh experience points out SOM
M xyh oh .,n ftor Il
carefully avoid.
In this article we have not the space
to treat Of individual cases or their
many causes. but will deal altogether
with the commercial side Of the Ques-
tion-the business failures.
Perhaps the most general and com
mon cause is lack of capital. Many
men venture into business with just
enough money to Swing the enter.
prise for Il month. at the end of which
time they expect the new business to
be self supporting. 1t seldom is. and
as the concern becomes Il financial
cripple the inevitable is sure to happen
failure.
Business Instinct Required.
1t may be said in passing that com
bined with the first fnrrl Of failure
there are two others. lack of business
instinct and business experience. And
these three are frequently augment
ed by another equally dangerous in
business and that is engaging in
business of which you have no knowl-
eye or experience in. No man can hope
to succeed in any line of business
where his principal qualifications are
assets and ignorance.
But without question the most pro.
nounced cause Of business failure in
any line or in any community is that
Of lack of patronage. No business con
Germ. professional man. church or
school can long endure without patron
age. Heavens eternal wisdom has de-
creed that man should ever stand in
need IF man
The beautiful must ever rest in the
arms of the sublime. The gentle need
the strong to sustain them. rs much as
rock flowers need rocks to grow on or
the ivy the rugged wall which it EN-
braces Patronage is the SuStenance of
business. and without it failure follows
just as surely rs death follows the rock
flower and the ivy when their support
is withdrawn.
Farmers Frequently FAIL.
Listed among the business men who
frequently fail is the farmer, the
greatest producer Of us all. He fails
for the same reason as do some of
81
ignorance. Many Of these men have
been born and reared as farmers and
imagine that is all the qualification
Necessary to follow that vocation. 1t
is l.u Technical education. constant
study -, conditions elsewhere and a
full realisation of the necessity of
fertilization IF his farm constitute
the first prinrip"S of the successful
farmer
Few farmers have not been obliged
to avail themselves of the local mer
chants Willingness to extend credit.
and now that the local merchant il
facing graver calamity and II -r,'Htr'
pest than ever farmer was "hil-r
to meet in the retail catalogue houses
methods of doing business would ii
not be right and fair for the farmer
and every resident of the community
to rally to the aid OF the man who
rallied to Their aid in days gone by
with willingness only equaled by
his confidence in his customer and his
loyalty to his community:
When II farmer fails the whole com
munity suffers. ana the nlHn who mnst
bear the hrlnt of the burden is the
local merchant. HIS capital is invest
ed ana his hope ut return rests with
the farmers ability ~ produce. If II
bugs destroy The crops the merchant