The Sentinel=record., 1914-02-12
ARouT ADVERTISING.


 Of the many plans which have l ben suggested and tried for the purpose of advertising Hot Springs and the curative properties of the hot waters. as well as the pleasure features Of the resort, none have met with such unanimous approval as the plan suggested by MT. Rus sell Gardner the St Louis buggy manufacturer who suggests cam paign of advertising through the big catalogue houses of the country, campaign so far reaching in it's ex- tent, so vast in it's scope that its ultimate end cannot be conceived.
 Mr. Gardner, like many other busi- ness men of the same class. has been frequent visitor to Hot Springs. He knows of the beneficient results of brief stay in this resort and the curative properties of the hot waters. sIe appreciates the benefits he has received. and Nike many others, is desirous of doing something to aid in the dissemination of the glad tidings of health and restoration
 To this end he has suggested to the business interests of Hot Springs that in his next annual catalogue which has a circulation of 250,000 that he will place in it two pages ex plotting Hot Springs and the hot wa ters which have done so much for suffering humanity He believes that loo ouhe- big institutions pub fishing annual catalogues. would join with him in this big advertising cru sade. if tine matter was brought be- fore them properly, swelling the cir cnlation of the advertising into the millions
 MT. Gardner mentioned several men, heads of similar houses. who, like himself, had visited Hot Springs and been greatly benefited, Benefit ted to a degree that they would glad ly acquiesoe in the request to place in their catalogues a page about the Hot Springs of Arkansas. Altogeth- CT he believed that 100 catalogue houses would join in this big cam paign. and the cost of the advertis ing would be practically nil
 When the people of Hot Springs stop to consider that the plan for this advertising and the offer of space in the catalogue comes volun- tarily from one who has tasted the benefits and pleasures of this resort, from a desire to do something to aid. not only Hot Springs, but also to aid the sick and afflicted of the country, and also that Mir. Gardner is only one of hundreds who have had simi- lar experience. the plan seems en- tireIy practical and feasible.
 When Mir Gardner first laid his plan before a small party of business men, it is doubtful If the real scope of the plan was conceived. Many of these big catalogues have a cir. cnlation Of over million copies. They go directly into the hands of business people and the better class of people generally-people who might. after reading of the wonders of this resort, become patrons, eith- CT Of the pleasure or health resort.
 From Mr. Gardners standpoint, there could be no possible objection on the part of the management of ule catalogue houses. This is the on,y resort of it's kind in the world It competes with no other. It is not an institution for private gain orI profit. but is owned and operated by the United States government for the sick and afflicted of the entire coun- try.
 The plan is being given serious consideration by the business inter ests of the city and it is more than likely that some definite action to bring this big scheme to fruition will he undertaken at once.