Yorkville enquirer. [volume] (Yorkville, S.C.) 1855-2006, 1914-01-13
To Subscribers and cIubmakers.

II there is one thing more than an
other that makes the lives Of the MAX
ers of The Yorkville Enquirer worth
living 1t is the generous cooperation
of clubmakers and subscribers in back
ing up our efforts at faithful service
and in helping to maintain the circula-
ton Of the paper.
AS is pretty we'll understood by most
of our readers, there are newspapers
and newspapers, and although 1t Is not
to be claimed that The Enquirer Is In
class by itself, 1t Is in class that is
commonly recognized as an honorable
one. To as great an extent as any other
newspaper it stands for sound, healthy
and upright principles, and looks
only to the highly developed sense OF
fairness, right and justice in its sub
scribers for support.
The publication Of newspapers in be-
half Of special interests-often inter-
ests that would take unfair advantage
Of other interests, has been common
since the days Of the first newspaper.
The dependence Of such papers fol
support has been mainly on the purse
or purses Of the individual or individu-
ais in whose interest it or they were
being published. Some such publtca-
tions are fair and open, and some stoop
to various pretenses.
AS is known Of all men, The York
vile Enquirer has been published sole
ly for its subscribers and the public,
and has never sought or accepted sup
port Of any kind from any other source.
It has never recognized master other
than established principles Of fairness
and right, and rather than intention
ally desert these principles for gain or
otherwise. would gladly go out Of exis-
tence. The assertion Is made in full
recognition of its significance in the
light Of the fact that the papers rec
ord is an open book not only through
out the lives of the present owners. but
on back for nearly sixty years.
It is gratifying to us to be able to
state that in pursuance Of our long es-
tablished practice Of cutting out expir-
ed names during the first Of the year,
we had occasion to cut out fewer
names this year than during the same
period Of any one of half dozen pre-
vious years. Of the names cut out too.
all but a very small per centage were
those Of people who had simply neg
lected to attend to the matter Of re-
newal, and who have since been getting
back on the list at most gratifying
rate.
But while we have no cause to COM
plain of the support The Enquirer is
getting, we do not hesitate to say that
in our opinion our circulation is not as
large as it should be. We are not
speaking from a standpoint Of reve-
nues. Our income is ample for COM
Portable living. and there has never
been any complaint about our inability
to pay our debts. But we believe that
we are doing our constituency much
more good than we are doing it harm,
and we believe that If our circulation
was double what it is. our power for
good would be that much extended. To
this end, therefore, we desire to call
upon each and every subscriber who
believes in the intelligence Of our meth
ods and the sincerity Of our motives, to
give his or her assistance to clubmak-
ers in still further extending the circu-
lation Of the paper.
In regard to our clubmakers we want
,l..lN ha fntKy
who are working solely for the premi-
ums we are offering, there are not
many who have this consideration
alone in mind. Most Of these clubmak-
ers are working with as much earnest
ness and sincerity as we claim for our
selves, solely with the purpose Of fur
ther augInenting the good that we are
all trying to do, and the approval that
is evidenced by their practical efforts
is by no means our least gratifying
compensation.