Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1914-12-10
NEED TRAINING I. ''FI:OI|iRI}i Z. !.
/. HIGHER. EFFICIENCY.
Experts Speak on Store Management
and Education Of Sell
}3sa{. Ing Force. s.s
lust BETTER CONDITIONS
Problem Is Social as Well as Of Bust
ness Character--Speakers Tell Of
Work OF School Of SaIesinanship.
Many Merchants Attend.


70. enter upon n business career were
discussed ut length liz the meetings
ed " shs The ey se
Edncatton. Tho meetings were well at
tended by representatives Of the Nmer-
CITY and by. many educators at large.
several hundred Of whom have come to
hear the noted speakers.
In introducing the speakers in the
afternoon. Mr.. Cory said that the one
price system has come to stay. together
and the making good Of deficiencies of
character of the selling organization.
hs day Is rapidy passing when the
and sn
!isence. courtesy. thorough knowledge
81 s,0fh asry e sdsp ses
are the auailcati0ns sales sod person
The result of this Tendency in the
retail neld is a growing demand by the
pie. Eqspment here might be sI taken ns to
mean % a good elementary education,
9 ans 5 sbht sna
Ing for the work OF the department
store. For the young women possessed
and jtrainfng,-nnd these are not diff
fcult TO deyelop-the opportunities for
agreeable work and substantial returns
In the big retail houses are numerous
and attractive. Good business demands
fair and courteous dealing and efficient
tfained empioyes. The tendencies Of
SDpoFit%nitles for young women with
Miner Chapman. efficiency councillor
for department r store managers speak
for nern rtment. Stores, said: -.
The underlying principles OF sales
raalnshsp tanning may be- hs as
ment stores are OF vital Interest to, the
s pglsslle' the employer and the girl her
PROBLEM soCIoL0GICAL
AS WE'LL AS ECONOMIC
THE problem is sociological as we'll
seeiologieai. Both factors must be con-
sidered status OF all parties concerned
mTst receive S, the proper considerati1n:
economic status OF all parties con
cerned must receive the proper consld-
Grafton.
The working girl must have not
taon and operation. Of the plan, but also
derived through an increase OF her eff
rns sa-t Of g. ths hs GENERAL pl t,sa
lem OF management and Operation OF
the store. and any plan adopted must
control Necessary to the administratlon.
OF the business.
One of the wise.t folds OF employ
to be found in the depaFtment stores
yet because Of certain defects In man
Is far from ssns
reaairements for minor y po sn are re
any s one having tie radiSen aseo or
common school education. and are often
filled by girls from the sixth or
& = It,
preparation OF any kind. Advance
based On 'ineTsased sdhsIsney: but TIE
training their employees. and no re-
! liable basis on which efficiency may be
4 less BY chance or favor. and while
! those OF superior intelligence and force
/ may rise to positions OF Importance.
( ished with mediocrity. This results in
serious loss 7of business TO the stores
and an even greater loss to the girl
/ their standards Of work and OF life:
HUMAN ELEMENT
l DEMANDS ATTENTION
\ Many store managers have realized
ganization was receiving far less atten-
1 ton than their mechanical equipment,
/ and have tried all sorts OF plans for
Z betterment Some establishments have
1 the health and comfort of their en-
4 ployes, with social secretaries, physi-
clans, and nurses to make these ar
Mise Beulah Kennard. educational
director OF the Department. store Edu-
In telling of the work OF that asso-
4 citation, said:
The elements Of the problem are in
4 the public schools as well as In the
stores. and no adequate solution. can
ese .und wsns S9s not AXE al s,ore Of
/ in their efforts unless they have CO.
K For this reason the Department Store
Education Association has been formed
In order 70 secure this partnership
based on accurate knowledge and
mutual understanding.
attention ha has rs, focused Its
+ they are the most Important factors
in store organization. but because they
+ are the weakest members and the ones
least ready for team work.
III girls health can be improved,
her mind trained and her happiness as
herself will contribute the resultant
ei1t asIas and professional spirit to
PROBLEM IS SOCIAL
1 AS WELL AS BUSINESS
But the problem of the girl is
social as we'll rs n business problem
The girl in business. like other young
may give up her outside work in order
to make home of her own. She has
the modern woman's double respon-
sIbility toward her immediate task In
the present and her possible future
as wife and mother. This double
function should make society equally
interested with her employer In Civ
est development and the broadcast edu-
cation of which she Is capable. Be
cause her years of apprenticeship may
be few, she should be thoroughly
equipped for her work without loss
of time or wasted effort. If those
and eager through the knowledge that
her increasing ability is recognized and
rewarded, but above al she SHOULD
for her work that body. and mind will
be poised, alert and finely efficient be-
cause she is to be not only worker
but a woman"
TELLS OF WORK OF EE