The Lehi banner. [volume] (Lehi, Utah) 1891-1917, 1914-05-30
Maxwell Car
Big Success
Of Past Year
Maxwell Company, Detroit,
Puts Out the Worlds
Biggest Auto Adv.
Enormous Production OF Maxwell
"25s" Planned for Coming
Year-60,000 Cars TO
BE the Output.

We are printing in another section
Of today's edition, the largest auto
mobile advertisement that has ever ap
peared In a newspaper. This adver
tisment of the Maxwell "25" $3.50 car
is known In newspaper parlance as
n "double-truck" and is seldom uset
except by the biggest motor car manu-.
facturers. Some idea of the trcmen.
dous cost of the Maxwell advertising
campaign can be gained when 1t IL
known that 1000 newspapers or 0
total of 1000 full pages of newspaper
space are being used at one time.
The success of the Maxwell "25
$3.50 In the past year has been one OF
the leading topics of conversation I'm
the automobile world In the past few
months. No other motor car concern
has ever before built and shipped
10000 cars in the first year of its ex-
istence. AS will be remembered the
present Maxwell Company took over
the assets of the old United States
Motor Company over q year ago. Cars
were first turned out In small guam
titles In July 1913, and the production
has jumped ahead until Maxwell fact
cries are now shipping 200 cars per
day.
A Trained Organization
Probably the best reason for the
phenomenal success of the Maxwell
product beyond the wonderful value
offered In the $3.50 car, is the crgani-
cation and factories of the concern.
Five big factories In the cities of De-
trolt, Dayton and Newcastle, from the
chain of manufacturing units where
every part of the Maxwell "25" Is
built. The combined floor space In all
Maxwell plants amounts to 2,6S4,6
square feet and the land occupied by
buildings is PALS acres. The total
numebr Of men employed when the
factories are running full tilt Is $4,000.
To appreciate the huge scale on
which Maxwell cars are manufacture
ed II Is necessary to personally visit
one OF the factories, where the cars
are being turned out. Solid trainload
shipments of motor cars some of
them 80 and 40 freight cars In length
TO a single dealer are common
sights at the Detroit plant OF the Max
well Company To accommodate this
heavy shipping, an immenLe loading
platform runs the full lenght of the
factory building end the cars are ship
the interesting features of quantity
shipments In the manner OF which
freight, Car space is economical by
the "double-decking operations" BY
removing the wheels from the auto
mobiles. and building sub platforms
In the cars, II Is possible to ship six
automobiles In 80 feet car and eight
In a forty foot car
=, safety First
AS a measure to prevent accidents
and the safeguarding of human lives
the Maxwell Company has built test
Ing tracks on Its grounds ut Dayton
and Detroit, and no car Is allowed to
leave the factory precincts This does
away with reckless driving through
the city streets and at the same time
affords an equally severe test to the
car.
Safety First" methods are carried
out to the last degree In the factory
buildings. All dangerous machinery
is provided with safety guards and
every precaut.on is taken to protect
the lives OF workman. Prevention
against fire loss is obtained by the in
stallation OF an automatic sprinkling
system covering all plants.
In addition to the safety devices,
every care is taken to provide health
full working conditions for the thou
sands of Maxwell workmen. At the
big Detroit plant, finely lighted res
taurant covering 5000 square feet Of
floor space affords excellent food, at
a price slightly above cost. Facilities
for taking care of 1000 men are pro-
vided in the restaurant
Rigid Inspection
ne OF the greatest surprisese to the
average layman who is visiting n big
automobile factory for the first time
Is the amount OF care used I'm the con-
struction of cars. To the average
man. quantity and quality do not seem
TO belong together, Yet when he visits
the big Detroit plant of the Maxwell
Motor Company he finds the biggest
departments turned over entirely to
the Chief Metallurgist and his stan.
Here every particle of material that
goes into the makeup of the Maxwell
"25" Is carefully tested out before be-
ing approved for production purposes.
Special tests are provided for both the
raw material and the finished products
such as axles and springs Finished
parts are allowed TO pass only after
the most rigid inspection.
WiD"these unsurpassed facilities II
is 'het surprising that the Maxwell
Company has jumped from sixteenth
place Ia. the automobile industry In
1913 TO NTH place in 1914. II is con-
fdently predicted by men In close
touch with industrial conditions that
the Maxwell Company will be in sec
ond position when the 1915 campaign
is under way.
II is quite generally known that
the Maxwell Company has planned
production OF 10000 cars for 1915.
The men behind the Maxwell produc-
ton are thus early preparing the field
for next years business and IL ranks
as certainty that the Maxwell car
well lead the field during the coming
season. -