The farmer and mechanic. [volume] (Raleigh, N.C.) 18??-19??, 1914-06-30
p
CRead Before the North Carolina Press Association. June q. 1914
by Il. II. DeIriest of the Shelby Hlghander)

Goss press and stereotype plant: Bur
lingtOn State Dispatch, q new press
and Omaha folder attached, Benson
Spokesman. a 2-revolution Whltlock
pony cylinder press WhlteYllle News
Reporter. a new newspaper press;
Concord "Uplift," a Babcock cylinder;
Troy Nontgomerian, a new Reliance
Babcock; WatauSa Democrat, cylinder
press and gasoline engine; AShboro
Courier, Babcock Dispatch: Free Will
Baptist at Ayden. a Miehle tWo-revo-
luton cylinder; GaStonia Gazette re
places old Potter news press with
new Babcock Standard and folder:
Wilmington Morning Star put ii q
Goss. three-deck, straight inc press
and s%tereotyping equipment, to re
place Cox Duplex, fat-bed. The Dur
ham Herald substitutes a l2-page Du-
pleX for al SPACE press.
In shops not previously mentioned,
folders were placed as follows: Fair
mont, Messenger, Omaha attached;
High Point Daily Enterprise.
The Charlotte Observer added to its
already splendid equipment q Miller
saw. trimmer, an electric proof press,
and q steamer for The stereotyping
room.
Other papers putting in new type
OF other miscellaneous improvements,
were are follows: Benson Spokes-
man, Burlington State Dispatch;
Wadesboro Ansonian; Watauga Demo-
crat; Ayden Free Will Baptist; RoX-
| boro Courier ia complete job Outfit) !;
Lenoir Topic; Ike London's Siler City
Grit Ca $500 mailing outft); Lumber
ton Robesonian; Mt. Olive Tribune;
Lenoir News; Warrenton Record Can
autopreSs and Optimus in job depart
ment); High PCint Review: Abe
marie Observer; Chapel Hill News;
Maxton Scottish Chief; and Charity
and Children. Townsville.
Financial Statistics.
This year | again asked questions
regarding those important sineWs Cf
wal-a jvertising and circulation.
In advertising rates, "a replies in
dicated an increase in ad rates, aver
aginG over 20 per cent, compared TO
% papers which which last year in
creased their ad rates.
In circulation, 80 noted~a positive
increase from or tive hundred to
as high as three thousand. Seven
noted a slight Increase. y total OF
40, as compared with 80 last year
Both advertising and subscription in
comes would seem to he increasing
their speed in the right direction-an(
away from red figures in the banE
book.
The average 2d rate Of county pa.
pers this year is Il IL cents, as com
pared with 13 Ia cents last year, ant
the average circulation is 2,450. Th'
w~eeklies average about 6 cents pc,
inch per thousand OF circulation.
, The dailies show an averase I'D rat
OF 20 cents and an average clrcula
ton Of approximately 5000.
IN my work as historian | hav.
, learned of one paper with 1900 Cir
, culation, which averages u 1-2 cent
: per inch. | know another Of les
: than 1000 circulation With q rate 0
II 12 cents per inch. I know Oh
of 1,200 circulation and 81 minimum
rate OF Is cents; another of 2,70C
which has a fiat rate Of Is cents
No wonder this latter paper was S
I progressive that it put in q new limo
type this year. The highest elias
+ semi-Weekly that / know, with $50
r circulation and 1000 inches Of adver
n Using each week, has a minimum
Q ate Of 10 cents per inch for q $50
contract and a maximum rate of S1.2
per inch.
This one great lesson ] have Learn
ed-no paper can be a success as
real newspaper-leader Of progress i
its community, mentor Of the house
hold, bulWark Of the fireside, treaSul
Of the youth-without charging
Il just compensation for the service rer
dered. And the ideal set by Arthr
y Brisbane, Of SIS per year profit fC
/" every subscriber, is an ideal NJ
wholly visionary, even # it be beyon
our reach in this generation. It
Z coming.
Statistics OH the cash-in-advanl
system has been prepared by Prcsidel
. Poe, and should be more enlightenir
than any | can present, for Nj. IL
. asked only one OF two specific que
~ tions. Among my replies tYSenty-f'
y papers seem to be complying with II
postal laws, compared with fifte(
- who we're l~aw-abiding last year.
~ With regard 10 corporation, the
appears to be ever less Of it this We.
than last. Most publishers assert tn
III their competitors cut and slash
- prices, out tha real offender is usual
y the man with the under" rate. CT
Ie ting and slashing doubtless accoun
= for the fact that the printing bus
III ness. although ranking sixth III Il
wealth OF the United States, ran.
:" next to the lowest in credit, being Z
one position above that Of the saloc
. keeper. who stands, or rather sits.