Middlebury register. (Middlebury, Vt.) 1886-1937, 1914-12-25
SAVINGS BANKS AND
PRINTERS INK
lFrom De Windsor journal }

/
Clyde Park, where are located Gov
ernOr Pages cafskin industry and his
Lfmoille County Savings Bank, insists
that her prosperity is due in large meas
ure to the generous use of printers ink,
and who doubts the truth of the claim?
Public faith in conservative business
management has had part in the Hy de
rk banks growth. The Ex-Governor
has been somewhat criticised for the
manner of his indulgence in printers
INK; but we see no reason why banks
business, as well as the hide business or
any other business, cannot be materially
built up by judicious advertising Page
has set hot pace in the matter of bank
ADVERTISING but he's ting results; and
when he or any other business man gets
results he is doing something for him.
self, his town and his state"
1t is well recognized fact among
advertisers that it doesn't pay to be
liberal in the use Of printers ink unless
you really have something to say to
the public. Governor Page com
menced more than fifty years ago to
develop a calfskin business built upon
the theory, first, that every man who
shipped skin to him would have a
square deal, and second, that he should
put up little better quality of skin,
and grade a little more nearly to meet
the requirements of the tanner, than
any other living man and, having de
cided upon this theory of doing bust
ness, he told the public of his nten-
tons and in doing 50 was a liberal
advertiser. The results have been
manifest in putting little Hyde Park
on the map as the home of one of the
largest hide industries in the world.
Again, when in 1850 the HYDE
Park Savings Bank was started with
Governor Page as its leading spirit, he
decided that he would try to make the
HYDE Park Bank a model institution,
an institution that should take good
care of every Vermont interest an
institution that would be a little more
conservative, possible, in its invest
ments, than any other bank.
Whether Governor Page has or has
not used printers ink successfully is a
matter concerning which the public do
not need to be enlightened. The
fact that Hyde Park is tie home of
one of the largest lines of calfskin bust
ness in the world and that it is also
the home of the largest Savings Bank
in the world, in place of its size, tells
its own story.
The money which Governor Page
has put into printers ink would have
been practically wasted unless he had
something TO say about calfskins and
savings banks which the public wished
10 know, but the public DID wish to
know and therefore it has read what
Page has had to say touching Green
Calfskns and Savings Banks.
AS the Windsor Journal well says,
the field is open to every body; all one
has to do is to lay the foundation
broad and dep for something better
than the ordinary. Having done this,
move along on straightforward lines in
the matter OF telling the public not
only what you are going to do but
what you have done if you ha sue
ceeded But, let us add, don't waste
your money on printers ink unless,
having advertised, you are able to de
liver the goods" as advertised.
OF course the fact that banking by
mail is perfectly safe has aide not
Little in building up the Hyde Park
bank. Not a dollar has ever been
lost 10y a depositor sending money to
this bank The proper way to send is
either by registered letter, personal or
bank check, express, or by postal or
express money order.