Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1914-06-01
HOW TO BUY
BRITANNICA
TIE ENTIRE SET OF TWENTY
NINE VOLUMES MAY BE OBJ
TANNED FOR ONE CASH PAY
ME\T OF -.
COMPARISONS or COSTS PROVE
TIE ELEVENTH EDITION. To BE
TIE CHEAPEST BOOK EVER
PUBLISHED.

SupposS "A certain man were 10 Sly
to You. Il have under option the very
same piec Of land that You have been
thinking of buying for some time. All
the property around there has lncrcas-
ed In value about $50 an acre lately,
but If you wish some of IL and will
take ID AT once. . Will sell u 1. ,pu al
the old price and on very easy terms.
What would you say
You would say, Yes. | want that
land now. Here is my check for the
first payment.
The Herald is now offering you just
such an opportunity.
For your benefit The Herald has
paid for an option upon twelve sets OF
the Encyclopaedia Britannica. which
will be sold TO the first applicants AT
prices that ruled previous 10 May Is.
when an advance Of 80 10 $50 per set.
was made.
Not only will these dozen sets be sold
nj the former low Introductory price
but. also, upon the same easy install
ment plan of payment as heretofore.
Think Of IL For - down. the entire
work of - volumes, containing 44.OOO.-
900 words. not including the index.
will be sent you. transportation free
For a single payment of - you will
become possessor Of the most valuable
set of books that has ever been publish
cd and upon which S4.OOO.0O0 IN cash
was expended before a penny was re-
ceived in return.
But what, you ask, us the total
cost Of the Britannica
That depends upon the quality Of
binding and the manner of payment.
hut, here il will suffice TO state the min
imum and maximum prices. which are
Sl37.I5 and S241, prices which make
this the cheapest book ever published
This absolute statement IL made with
out fear of contradiction because IT Is
easy of proof. by means of a few com
pariSons-
The eleventh edition of the Britannl-
ca with its "A million words. equals IN
contents, 40 volumes Of ordinary octa-
vo size. each containing 40 pages. with
80 words 10 the page.
If some of these books cost SLOT
some 800 and some $500 and NJ SOD
were taken az the average price. the
total cost of the collection would he
SllOO. more than seven times the pres
ent price of the Encyclopedia Britain
Mica. vet no such collection-nor of dou-
bic that nurnbcr-would approach IN
usefulness 10 the complete library at
forded by this new edition.
In respect Of the great value received
for the price paid. this new edition J.
comparable only 10 other editions OF
the same work-and. at its present
price. il costs 800 n volume less than
II III a.. nsL. aIttann ulthAfntrh zach WI.
ume contains 100000 words nor
The new Britannica is "A vast store.
house Of human thought. learning and
achievement. by the greatest authorit-
les. I'm buying this, you obtain not a
mere work of reference for occasional
consultation but a complete library
for practical use and constant reading
1T is as If You were purchasing be.
tween 400 and 800 selected volumes of
the utmost intcres. All usefulness, voi'
umes that take the plac, Of other books
that You might buy " it'll this great
difference. that you pay about one sew.
enth of the amount you would spehd
were YOU buying separate books.
Thus, If you are accustomed 10 buy
on an average. say. thirty books IN
the year. You may fairly regard your
self as doing sixteen years bookbuylng
when you subscribe for the new Britain
nica-l6 years bookbuying at a sew
cnth of the ordinary cost-and you OBJ
tain all the books nj once for an immedi
ate outlay of 800.
Remember:
There is no way OF obtaining the Brit
annica at the former prices except
Through The Herald.
>. There are but twelve sets TO be
sold M these prices.
;. This offer will positively be with
drawn June ID.
III You wish an order blank. commun-
licate at once with The Herald Encyclo-