Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1914-05-05

Economy In Marketing.
,.s,.. Dorothea Reach. instructor In Home Eco
nomics, Farmers' Week. Orono.)
Economy In marketing 10 largely To-
cal. and, ono might almost say, 90 indi-
vIdual question. What may DO real eoon-
omy In the heart Of big city would not
be economy In small town or 10 the
country, and vice versa. However,
there are certain underlying principles
of economy which arc true everywhere.
In the study Of economies there are
two great NEUTRALITY-SUSPICIOUS. and
copsump tion. Until quite recently,
great stress has been laid upon the pro-
ductiou of wealth, but now people are
realizing that the consumption, or ex'
penditure of money, Is fully - impor-
tant to secure the health and happiness
OF the people. =.
With the great economic changes o!
the last fifty years, our conditions OF
living have become very different. IL
would seem as II most of the tasks
which had been the home makers fof
generations, had been taken from her
and that nothing had been given her to
replace them. nj.
This is far from true, however. The
modern housewife has como to more
responsible position-that OF spende'
and buyer. Buying is . science and can
be done successfully only where there IL
knowledge. The women Of the United
States spend millions of dollars annual.
". And we, a. women, would DC
ashamed to know what percent OF the
money ia spent csrelessly and without
getting the true value for the money OK.
pended.
The first things a woman must under
stand are the real values In life. She
must decide what standards her family
can afford to maintain. She must learn
20 discriminate between needs and
wants. Her standard must be q true
one. not false one, and must not lead
her into debt. She must not be asham'
ed to acknowledge a liking for home
making and housek coping and she must
put her best mental efforts Into the
problems which DER home brings.
Food is the largest item In the family
budget. Tho housewife must know
sonnet hing of food values, OF tho pripci'
ples of nutrition, the part which differ
emit foods play in the body. She mus,
know the best methods Of cooking foods
which will make them more easily di
pested and most nourishing. Money Il
often wasted because Ut lack OF kn0wl'
edge on these two points.
There are several ways in which 1t ID
estimated that one fifth OF the money
spent for food Is actually wssted:-
l. Needlessly expensive material pro
viding little nutrition.
2. Buying food out Of season.
8. A great deal thrown away because
OF too lavish providing, lack OF over
sight of the left-overs, and lack of inge'
nuity and knowledge about making left.
overs more attractive to the sight ant
taste.
4. Bad preparation.
5. Loss through wastes In foodl
which deteriorate quickly.
A butcher said to me recently that ht
wished every woman who traded Will
him knew about cuts OF meat aud wha'
cut she wanted. He said, "a woman
will come into the store and say to me
Il want good roast OF beef. l don't
know anything about cuts, so will re.
" entirely upon your Judgment Ipicl
ont the best roast OF beef I can find
Then she will say, NO, 1 don't like tina.
one. I'll take the roast over there
give her the one she wants, but 1t Ia th'
one which ! consider inferior. Thi'
lack of knowledge on the part OF thu
buyer makes the work Of the butcher
harder"
II this 10 true in the butchers shop, u
is true in any store. The buyer mus
know values.
Careful mark citing Ia most important
IL one wishes to make ones pennies
count for all that they can. But, 10 or,
der to do careful marketing, one must
do careful planning first. The bes
method know Of, is to plan the menu
several days or week ahead. BJ
watching one soon comes to know abou,
how much ones family eats at a meal.
Upon studying into this, one finds that
10 the course OF a week, the family vii
eat certain amounts OF coffee, sugar, po
tatoes, fruit, meat, cereal, -four, eggs
etc. If one knows these amounts 1t II
Just as easy to buy enough for the week
when one orders Monday moroing,-ex
cept the very perishsble things,-as 1t IL
to order little on Monday, q little more
on Tuesday, ETC., through tho week. II
is cheaper to buy canned goods BY the
dozen. II they can be stored properly,
many pennies may DO saved, as we'll a.
the time which Is wasted by the person
who is ordering, by the storekeeper and
BY the delivery man.
One Of the causes for the high cost OF
living to day, is the money which the
tradespeople have g. spend 10 deliver
ing. II the grocer delivers one or two
small orders day instead OF two larger
orders week, of course he has to ado
the cost of delivery to the price OF yeas,
cake, -four, crackers, etc. He cannot a.
ford to do otherwise.
This subject of economy Ia being stud
led on all sides. Many helpful articles
and books are being published constant
". Every home-maksr should study