The Julesburg grit-advocate., 1914-11-19
Cslsea6e App1e &sle

ulSOIy OUElu8 Iue week OF november
18th. when the Joslin Dry Goods Com
pany Sixteenth and Curtis streets op-
ems its doors that Monday morning
For the first time since q white man
set foot on the ground that is now in
cluded in Denver. q large and busy
department store is going to set aside
a good portion OF its valuable floor
space and spend considerable money in
the interests Of the fruit and agricul-
tural industries Of the state. The pur-
pose of the sale is to assist in promot-
ing the consumption of Colorado apples
and to get the people in the habit of
eating them.
The JOslin Dry Goods Company
which is known by business men and
housewives in every city and town in
the state will put the sale on with the
cooperation of the Colorado Fruit
Growers Auxiliary Committee, which
was recently organized I'm Denver by
Werner z. Reed, Lou D. Sweet, Spen-
Ger Penrose. Eugene A. Sunderlin, F.
G. Bonfils and more than dozen 9TH
er prominent and wealthy Colorado
business men for the purpose of en-
couraging the consumption OF Colora-
do grown fruits and to devise better
marketing conditions for the grow
ers.
Contrary to general customs, the
sale will not be conducted for profit,
but every box Of the 1000 boxes or
dered will be sold at absolut cost. It
is the purpose Of the company to aid
the fruit growers of the state to dis
pose Of as much as possible of their
present surplus crop, and to give the
49, r peessr extra feaey apples Of
dihefent varieties 'at price which
will be much lower than they have
been accustomed to paying. The ap-
pies have been ordered from various
cooperative fruit growers associations
in Colorado and will be of the highest
quality grown. In addition to immed-
lately aiding the growers the Joslin
Dry Goods Company and the Colorado
Fruit Growers Auxiliary Committee
intend to show the citizens of Denver
and others who are in the city that
week that Colorado grown apples are
second to none in quality, and should
have the preference over apples grown
In other states.
The Auxiliary Committee has been
urging the citizens of Colorado to ral-
ly to the support Of the growers this
year, and through the consumption of
as many Colorado apples as possible,
help them out of the financial crisis
which they are now in.
In the basement of the store there
will be two large gas stoves, loaned
and handled by the Denver Gas and
Electric Company, on which there will
be cooked various dishes, of which the
apple Is the base. Samples of apple
pie, baked apples, fried apples, apple
fritters and other delicious dishes will
be given to those who visit the sale.
More than 100 boxes of apples will be
used for decorative and exhibition pur-
poses while another 1875 boxes of the
best that is grown will be given away,
apple to each visitor who calls. The
balance OF the four car loads will be
sold at a price. equal to the price paid
to the grower, plus freight and ac-
tual delivery charges. Not cent will
be charged by the store for the cost
Of handling the fruit, floor space, or
advertising devoted to 1t. The sales
women in the department in which the
sale will be conducted will be dressed
In cooks aprons and white hats. Jay
J. Joslin, founder of the store and one
of the best known and best liked busi-
ness men in Denver, will himself hand
out the apples to all those who call on
the opening day.
At the same time the apple sale is on
the Joslin Dry Goods Company will
conduct a general harvest festi-
val to celebrate the close of one of
most successful agricultur-
al seasons and usher in what Is gener-
ally believed will be an era of pros
perity and business impetus the like
OF which Colorado has never witness
ed before, Colorado's crops this year
exceedingly high quality and following
hem it is universally believed the state
itself is having opened to 1t a business
boom and general revival, the news Of
which will be spread broadcast over
the entire nation. and bring thousani Is
Of settlers.