Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1914-12-31
Quality and Brands.

Quality and Brands.
But quality after all ia the whole
thing. II butter IL not good no system
of marketing, no business methods, nc
exercise of federated strength, no CO
operative endeavor can do anything
for 1t. The Omagh creamery makes
good butter and for years has made
good butter" 1t has Well established
reputation for good butter which lie
worth at least one cent for every
pound that 1t makes. In order to be
able to collect this cent on each pound
1t must mark each pound that it sends
out.
And printed upon the wrappers and
stamped upon the cases is the guar
anty of quality: Guaranteed Pure
Centrifugal Creamery Butter. Finest
Quality"
..- Butter Central Label.
But more important still is the au
thorized label of the Irish Agricultural
Organization society issued from its
headquarters at the Plankett house In
Dublin. 1t goes upon only the best oil
butter. IL goes not upon a case OF
cake or cover, but upon the butter it,
self. The label is printed upon thin
tissue paper. When Ii Is placed upon
the butter IL Is stamped with a die
that fixes the label firmly upon and In
the butter and tears the paper SO that
1t cannot be removed and used again
This label Is guaranteed as carefully
as are the coins OF the realm. Each
has a series number and can be traced
to the creamery to which 1t was deliy
cred. If BY any chance 1t In found up
on a poor quality OF butter, the butter
Is at once sent back to the creamery
to which the use of that particular
label was entrusted.
What We Need In America.
We have plenty OF creameries in the
United States. Some Of them are
owned comparatively by the farmers
But the farmers stop just short OF the
highest success, The marketing In
generally haphaxard. The different
ereameries do not cooperate In sell
Ing. Often good butter goes bad be.
fore IL Is sold. No one knows where
the demand is greatest today, when
the butter should be sent tomorrow.
The quality is seldom uniform. Many
q good batter maker with good butter
making equipment turns out poor but,
ter because the patrons bring in poor
cream. The farmers do not co-opera,
lively work for quality. The creamery
does not always discriminate between
the best fresh cream and cream that In
. tribe stale and old. Butter buyers
cannot know what they are getting.
The name OF the creamery upon al
package carries no guaranty OF quail
lily, IL Is put on good and bad butter
alike, -..~..
A Definite Prescription.
What IL needed In the United States
il, frst, creameries supported by farm. |
ers working together comparatively to
produce an absolutely uniform high |
grade product second. a brand that In |
aatherttasiyels liked only on butter OF |
the highest quality after Official tesla |
and grading and third. q central as
ISOLATION or Federation OF creameries /
that will perform the functions OF the
irish Wholesale society and OF the 1
Irish Agricultural Organization society, /
This central federation should control |
the branding of butter. possibly under /
state supervision: It should respect |
md audit and advise with each cen.
arate creamery; IL should aid In mar.
NetfRg the butter tatelttgeatly ana /