Orleans County monitor. [volume] (Barton, Vt.) 1872-1953, 1914-12-30
SAVINGS BANKS AND
PRINTERS INK
From the w ndSor JOurnaD

ernor Pages calfskin industry and his
Lamoille County Savings Bank, insists
that her prosperity is due in large
measure to the generous use of print
er's ink, and who doubts the truth of
the claim? Public faith in conserv-
alive business management has had
part in the Hy d. Park banks
growth. The ex Governor has been
somewhat criticised for the manner of
his indulgence in printers ink; but
W. see 10 reason why banks Dusi-
ness, as we'll as the hide business or
any other business, cannot be mate
rally built up by judicious advertising.
Page has set hot pace in the matter
OF bank advertising, but he's getting
results; and when he or any other
business man gets results he ia doing
something for himself, his town and
his state"
It is a we'll recognized fact among
advertisers that it doesn't pay to
be liberal in the use of printers ink
unless you really have something
to say to the public. Governor
Page commenced more than fifty
years ago to develop calfskin bust
ness b'';'. upon the theory, first,
thai every man who shipped skin
to him would have square deal,
and second, that he should put up
a little better quality of skin, and
grade little more nearly to meet
the requirements of the tanner,
than any other living man and,
having decided upon this theory of
doing business, he told the public
of his intentions and in doing SO
was a liberal advertiser. The re-
suits have been manifest in putting
little Hyde Park on the map as the
home of one of the largest hide in
dustries in the world
Again, when in 1880 the Hyde
Park Savings Bank was started with
Governor Page as its leading spirit,
he decided that he would try to
make the Hyde Park Bank a model
institution, an institution that
should take good care of every
Vermont interest; an institution
that would be little more conserv
ative, if possible, in it's investments
than any other bank.
Whether Governor Page has OF
has not used printer's ink success
fully is matter concerning which
the public do not need to be en-.
lightened. The fact that Hyde
Park is the home of one of the larg
est lines of calfskin business in the
world and that it is also the home
of the largest Savings Bank in the
world, in a place of its size, tells its
own story.
The money which Governor Page
has put into printers ink woule
have been practically wasted unles:
he had had something to say abou
calfskins and savings banks which
the public wished to know, but thu
public DID wish to know and there
fore it has read what Page has ha'
to say touching Green Calfskin
and Savings Banks.
AS the Windsor Journal we
says, the field is open to every
body;al one has to do is to lay tn
foundation broad and deep fc
something better than the ordinar,
Having done this, move along o
straightforward lines in the matte
of telling the public not only whs
you are going to do but what 20
have done if you have succeeded
But, let us add, don't waste you
money on printers ink unles
having advertised, you are able
"deliver the goods" as advertised.
Of course the fact that bankin
by mail is perfectly safe has aide
not little in building up>the Hyd
Park Bank. Not a dollar has eve
been lost by a depositor sendin
money to this bank. The propt
way to send is either by registere
letter, personal or bank check, e
press, or by postal or expire:
money order.