The Detroit times., 1914-11-10

"Say-ain't she q daisy! 10
lmarkable car"-"An extraordinary au
tomobile"-"Some bus, that. arr
samples OF the remarks cast when tns
new Dodge Brothers car was snowt
officially TO any person outside tneh
own immediate organization.
The formal announcement Oh tns
new car today at a dinner given D,
the firm to the newspaper men OF DC
troit at the huge plant In Hamtramck
Preceeding the dinner the guests
were treated to half-hour whir
around the city In the new car ane
the anticipated pleasure refected ~
the remarks at first sight OF the cal
was fully realized.
Among those present at the dinner
were: John +. Dodge, Horace Dodge
A. I. Philip, sales manager; Geo. =
Hhbbs, publicity manager; John
Collins, district sales manager 1ol
Michigan, northern Ohio and nortn
ern Indiana; Thomas j. Doyle, Detroi'
representative, and representatives o.
Detroit newspapers. Mr.. Collins VII
have personal charge OF the exhipi
ton OF the new Dodge Brothers cal
at the local salesrooms In the Dodge
Power building. No. 264 Jefferson-ave
east, for the next two or three days
after which he will make cross
country run to Toledo. South BEND
and points In Ohio and Indiana, ther
to Grand Rapids and other places II
Michigan.
Il seems paradoxical that a motol
car company, which has been In ex
istence since the beginning of the In
dustry. and which has built In IL
own plant the working parts for ovel
SOC, 900 cars, should announce that II
Is just now preparing to market IL
FIRST car.
However, this statement Is true as
applied to Dodge Brothers.
IL heredity can be credited witr
handing down traits from father &c
SON, then heredity has meant great
deal to these brothers. Their fathel
and their fathers father were both
machinists by inclination and by oc
cupation, and the third generation
has shown Q most pronounced apti
tude along the same lines.
The brothers are expert mechanics
because mechanical talent Is in the
Dodge blood. They have succeeded
In building up an enormous business
because they have invariably insistet
ON Q high standard OF quality and be
cause they were among the first lI
the motor car industry to grasp thu
significance OF scientific methods ant
large scale production.
Dodge Brothers handled the mrs
really big order ever placed for au
tomobile parts, consisting OF 5000
transmission sets including gears
completely assembled. This was II
years ago. and, even at that time, Il
was conceded that these brotheri
were extraordinarily efficient. In fac
II was said that with their 200 work
men, by virtue OF their advanced
methods, they could equal the outpu
OF factories employing twice as man,
men,
Today there stands . manufactur
ing plant comprising more than 4
dozen buildings with q floor space
OF more than is acres, equipped witt
the most modern machinery knowr
TO the industry, and with q produc
ing capacity that is one OF the mar
vels of the motor car business.
An addition to the plant IL just nov
being completed. IL is q four-stor,
building s76 feet long and 70 fee
wide-''large enough" as one visitor
put II, "to assemble all the cars made
in America" This new building II
all that was needed to give Dodg'
Brothers the facilities for manufactur
ing their own cor In quantities larg'
enough 10 satisfy the public demand