The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1914-06-17

That Light Six and at $325O
SEVERAL LoZIER DISTRIBUTORS were
visiting the Lozier factory in Detroit and
group of them were discussing various mat
tiers of Lozier policy with President Gilbert
a TESTER IN A NEW SIX drove out of the
yard and as he passed the administration
buildingson his way to make the final test
on completed car, about to be shipped to
some lucky buyer, the President indicating
the silent beauty, exclaimed enthusiastically
the words that head this ad
THAT'S A REMARKABLE STATEMENT"
said one And the more you analyze it the
more remarkable is the fact" responded the
President
"IozIER HAS ALWAYS MADE big, power
tul expensive cars. Formerly the business
was what might be termed Custom Made
one By that mean that there was no
standard model Standard chassis, yes. But
too many of them. And special body was
made for almost every buyer.
THE ENORMOUS COST of new tool equip
ment for, and the tremendous overheard that
goes with, the making of multiplicity of
models made it necessary to charge accord
ngly.
( "FoR $4,000 and $6ooo-and any price the buyer
wanted to pay for the special Job he wanted,
Lozier made wonderful cars. The cars that
made the Lozier reputation-made Loziers
the recognized standards of perfection.
"BUT THE BUYER PAID MORE than the in
trinsic value of the product-abeit the manu.
facturer made no more than fair profit, and
hardly that
""THE NEW LoZIER POLICY, inaugurated
- year ago, was to confne the product to just
two chassis models-a six and four-and
y few standard body designs with standard
finish and trimming for all of them.
"AND TO SET A PRICE on that product that
the introduction of sound commercial prin-
ciples would make possible.
THERE GOES THE RESULT" concluded the
III President, as another of the latest SERIES
y seven-passenger skies, glided out of the yard
Its final test trip.
NULL THAT OVER-that statement of the
President of the Lozier Company, inspired
by the sight of the car that he considers the
browning achievement of long years of striv-
ing towards an ideal .
ANALYZE THE ASSERTION. "The Best
and the Biggest Automobile Lozier ever
made"
YOU'LL OBJECT to the last part of the SEN
tence, although, of course, you will concede
the first. The best, because in all the prog
ress that has been made in the production
of cars that would STAY good Lozier has
led the way; and being the higher priced of
the two Lozier models it can be said with
truth and without in the least disparaging
the other.
BUT "THE BIGGEST?" you say. Lozier has
made seventy horse power cars-and this
Light Six is not rated so high. Answer: it
is relatively higher-power in proportion to
weight. So he could also have said the most
powerful-but that would have called for an
explanation, since not all persons differenti-
ate between efficiency and mere power.
BY BIGGEST" HE. MEANT passenger
capacity-naturally. This six, which term
the Light" Six, is big seven-passenger
car. Those expensive, high-powered Loziers
were four-passenger only.
"LIGHT" IS A RELATIVE TERM. This
big six is 500 pounds lighter than other high
class sixes-we do not, of course, recognize
the kind of lightness that amounts to hinsi-
ness
THINK 1T OVER-that sterling remark Of
President Gilbert's And then come in and
let us show you lot of other things he might
have said about features in which the Lozler
Six excels.
THAT MIGHT HAVE BEEN YOUR CAR
that Identical one that passing his window
on its way to some fortunate buyer, inspired
the remark.
"TEE BEST AND BIGGEST CAR LoZIER
EVER MADE"-may be yours if your order
is in before our allotment, which is all too
small has been exhausted. !,
COME AND SEE-and ride in it-that nagnifl-
cent Lozier Six
1sE!1!!:E..:.!R.!.
WIZ "THe choice If