The Hartford republican. (Hartford, Ky.) 18??-1926, 1914-04-17
Trade at Home.


simple lesson that they can not get
something fer nothing?' 1c get good
values one must lay good money. The
offer tosell goods at less than their
value ought to create a suspicion inn
mediately that something is wrong.
The mirror is impelled to make
this ut.erance because it Is reliably in
formed that recently big depart
mcnt store in nearby large city
used a full pasc in the Sunday edition
CT a leading daily paper to advertise
toilet articles at cut prices.
At least three-fourths Of the space
was used to exploit n number of tot
let articles under name and trade
mark practically unknown. Their me
its 20 We're beautifully word painted
in full descriptions, anil finally the
price was cut deep, for the advertise
mcnts named price and then cut 1t
half in two as a special sale offer.
| Possibly the numerous articles under
quantity from a single box or bottle.
to car load lots, at the cut price, or
less, named in the big advertis sment.
However, the department store knew
full well that the bargain 90 Offered
in an unknown, untried, unadvertised-
trademarkod article would not land
buyers without a real tempting lure,
so they devoted about one-fourth of
the space simply to the name and
cut price In a number Of trade marked
advertised articles, such as three large
cakes of Ivory soap for 10 cents
box of Or. Lyons tooth powder IL
cents, three cakes of lalmoliNe soap
for - cents, aiid few other we'll
known high quality articles whose
price is Uniform and the value reccg-
nized.
The cut on the Trademarks d-adver-
tised articles was not deep, but 1t was
sufficiet to attract buyers for the en-
tire stock of these articles and more,
II the department store had really
wanted to sell them at the reduced
prices. 1t is needless to say that
when customer asked for a guam
tity and planked down the cash, he
she was told that only one box OF
Lyons tooth powder at IL cents, thre
cakes of Palmolive soap at 25 cents,
or the other known articles i'm proper
ton won n be sold to ca \ customer
but the Aids to Beauty prices CD
which had been cut deep, could be had
in any quantity.
The wise buyers took the quantity
they could get of articles of known
value-the suckers bought Aids to
Beauty, and paid possibly much more
than the articles were really worth,
and certainly all they were worth, at
least the price they will be sold for
long as the first supply of printed
labels last. When they are gone, the
same articles, under other names, at
the sam cut prices, and of the same
unknown value, will appear in COM
PAW witt the articles OF established
value under the same selling scheme
to make big profits at half the regu-
ar price"
Don't be a sucker" and swallow
such bait as above mentioned. Re
member your home merchant and
read his advertisements with the full
knowledge anil belief that he simply
can not afford to use such advertising
methods as above mentioned. He.dves
here, pays his pro rata part 10 keep
up your schools, your churches and
your town, anddoes his share of the
public work to make the town grow
and he is entitled toyour trade and he
always gives you full value for every
dollar lou spend with him. If he
should not, you step into his store
and roast" him gooH and plenty and
Get "'our money back, or such a set
Element as is satisfactory. Can you
do that with the mail order houses?
Not much. Trade at home with mer-
chants you know and you will be
prosperous Evening Mirror,
Hillsboro, Eek.