American Falls press. [volume] (American Falls, Idaho) 1907-1937, 1914-04-16
SHINING AGAINST
YOUR HOME TOWN
Part 3.
"a TOWN OF A THOUSAND MANAGERS.

The pair of shoes you buy by mail costs just as much
to make as the shoes bought in your home town. Inc
difference in price is found only in the difference IN
materials and workmanship.
This is not an age of philanthropy. It's much easier
to get nothing for something than something for
nothing. A city or town is a huge corporation. People
are recognizing that fact more and more. 1t can't
make good unless everybody jumps in and helps.
Of late the office of "City Manager" has attracted
much attention. 1t is his duty to manage the business
departments of his city as he would a business of his
own-stop the leaks and put it on a paying basis. But
you, in your small way, can do more for American
Fals-your home town-than any city manager. You
can stop more vital leaks than he can-the leaks that
silently undermine the health of your home town
the leaks that are slowly forcing down the real value
of your property.
The fascination of the mail order catalogue is akin
to hypnotism. It's a beautiful dream while you are
asleep. It's multi-colored pages conceal the dreari-
ness of shoddy goods-brightened up for the time be-
ing by artist and word painter for temporary use, for
which is given true coin of the realm-one hundred
per cent efficient. Your home town needs that coin far
worse than you need the alien goods. Your merchants
and business men have enough confidence in the
future of American Falls to invest heavily in goods
for your comfort. And by their decision in attaching
themselves to the growth of your home town, they
have added heavily to the value of your property.
It's an endless chain-strong only as its weakest
link.
You buy your supplies at home-the money goes
for more goods, larger stores, bigger bank clearings,
more taxes that mean more improvements to proper
ty and adds to the attractiveness of your home town
to outsiders.
DON'T E THE CHAIN by showing your un-
faithfulness in sending money out of town, because
the rebound will hit you in the end. The labors and
work of years can be easily lost, if one continues to
Sin against ones home town.
Appoint yourself one of your home towns citv
managers silent partner-a protector of your
home towns present prosperity and future growth.
Suppose every reader of The Press would do this-is
1t very. hard to see what would happen ?-the eimina-
ton of the weak links in the chain of Success tha
repairing of leaks in the channels of trade-a LIVING
guarantee of American Falls standing on it's own feet
and striding forward by leaps and bounds into pros
perlty. Put your home town on a business basis nv
putting yourself there first.
Don't forget that when you buy a~nything-price
is fixed according to value and that it is lust as nos
slble to get one dollar value for fifty cents as it IS To
ny to the moon or take a stroll through Mars on a SIM
ny afternoon.
There is a reason for everything. When YOUR local
merchants offer goods at greatly reduced prices
they generally want to realize something Quick on tbo
money they have invested right in your home town
and you are justified in taking advantage of these
bargains BECAUSE THEY WE'RE NOT ORIGIN
ALL PURCHASED TO SELL AT REDUCED
PRICES.
Read that last paragraph over again. # has .
double meaning when you buy such goods by mail, So
give your local merchants a chance-that is ali thew
want. Appoint yourself a city manager of vour own
little world-lets make American Falls a CITY Of =
Thousand Managers" It's up to you.
The next installment of Shining Against Yo,r
Home Town" will appear next week. In it. "ToId
IN the Strictest Confidence" will appear.