The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1914-06-08
The Mental State Known
AS Business Depression.


A Pensacola merchant, and one who
makes a speciality of an article that
could not, by any chance, be classed as
= necessity, but rather as a decided
ron essential, said a few days ago to
. representative Of The Journal.
In our business we certainly can
not complain of hard times. Business
has never been better with than in
the past few months. The people have
money, they are spending it, and we
arc getting a good share Of business
This merchant, selling an article
which could not possibly be classed as
. necessity in any household, and re-
cognizing this fact, went on to say:
Il notice the people have money for
what they really want. They want
" hat we have even if they do not need
it, and they are paying for it, right
along"
Speaking Of the so-called business
depression, the Omaha World Herald
says:
1t is Interesting to note that a great
many ideas that appear in this paper
q. week or so after show up in the edi-
torial columns of the great Eastern
serted in these columns that the So
called depression in business was
merely mental state" and that there
were no economic facts upon which to
base it. Reference has often been made
TO the very large bank clearings, which
was proof that business was being
transacted in about the average
amount It was also pointed out that
there were over 90,oo0,o00 people in
these United States and that they
were being fed. clothed and housed in
every comfortable way, and to do that
an immense amount OF business must
be ira nsacted. Reference was also
made to the fact that the wants Of this
vast population were many, aften run
ming into the field Of Injuries, and
that they had no money to pay for
hat they wanted
These statements are now being re-
peated in the eastern press. Those edi-
tors are at the very heart Of the news
center of the country The bank clear
ings are laid upon their desks every
morning. The other facts are known
by all men. Why did they not make
these statements weeks ago instead of
filling their columns with doleful tales
of a great depression in business? Did
they fall into a mental state" SO con-
fusing that they could not understand
a fact when it was laid before them on
their desks?
The fact is there has been no cause
for a depression in business, and in
fact there has been no real depression.
There have been a large number of
merchants who have always taken
their cue from Wall street who re-
fused to buy goods except in small
quantities, and the result is that
there are no large stocks on hand any
where. That furnishes good ground
for the expectation OF boom in bust
ness in tire near future.
Going back again to the Pensacola
merchant, It is interesting to note that
he has been extensively advertising his
goods during the past few months.
When many merchants have been cut
ting advertising, he has been playing
up his goods calling the attention of
the pubic to these wares, as never be-
fore. Consequently his business is not
only fairly good. but unusually good.
1t has been predicted that Pensa-
cola is to see this fall and winter, the
best business year this city has ever
known. And already 1t Is being demon
strated that the summer is to be an
unusually good summer
Many who formerly went away from
home. Will remain here during the
summer and will spend their money
with Pensacola merchants.
The great majority Of Pensacolians
remain at home in the summertime, |
anyhow, and these Will patronize the
home merchants. Altogether, it looks !
as though Pensacola is to have a ban
ner summer as we'll as a banner win
ter. The Pensacola merchant is right: |
The people have money for what they |
really want, and they are spending |
that money, most of them. right here |
in Pensacola!