Evening star. [volume] (Washington, D.C.) 1854-1972, 1914-01-18
they accomplished in connection with the
show are as follows:
List of Committees.

List of Committees.
Reception-Arthur Foraker, chairman;
r. Bruce Emerson, Irving J. Henderson,
Charles W. Semmes, W. F. Meyer, J..
Edw. Chapman, ]. II. Miller, Robert H.
Love ]. T. Rose, Elliott P. Hough, N. g.
Stinchcomb, Howard G. Kneess, Andrew
Loeff1er and n. A. jerks.
Music-F. c. Sibbald, chairman; Leroy
Mark and Irwin T. Donohoe.
Space-Irving j. Henderson, chairman;
Arthur Foraker and ]. H. Johnson, jr.
Press-T Oliver Prodigy, chairman;
Charles w. Semmes and r. Bruce Emer-
son.
Decorations : Charles w. semmes,
chairman; R. Bruce Emerson. T. Oliver
PRODIGY and Arthur Foraker.
Aside from being a huge exposition,
where prospective buyers may look at
new models. where dealers and manu-
facturers may get together, the real
value OF an automobile show probably is
greatly underestimated by the general
public and the municipal authorities as
well In the first place. the automobile
show brings large numbers Of visitors
from the surrounding country, many Of
whom are in the market for car or are
DESTROYS of obtaining an agency for his
particular section of the country. The
reasons why manufacturers of motor cars
and accessories exhibit at these shows
are numerous Some of them are definite,
| some decidedly intangible.
Some of the more definite reasons are
| to advertise products; to take advantage
Of the enthusiasm inseparable from great
numbers Of people; for manufacturers to
disseminate their own and receive other
| peoples impression of the trend Of the
| trade, structural features, sales methods.
| sales, etc: to make Immediate sales and
| increase the number OF their dealers,
| and to contribute to the general welfare
Of the trade by upbuilding an institution
which generates enthusiasm and makes
an opportunity to inspect under COM
| Portable circumstances all Of the offer.
| ings Of makers OF parts and accessories
| and the latter have an opportunity t
| approach the complete car builders.
Acts az Annual Tonic.
The annual automobile show acts as ar
annual tonic. 1t takes place at time
Of the year when the buyer is in a recep-
tive mood. beginning to make up his
mind. in some cases, to buy his first car
in others what particular make of new
| car he will purchase. The show is OF
great value because 1t begets enthusiasm
! resulting in the prospective customer
determination to buy. Frequently hest
tation as to what particular car to buy IL
determined, and the sale which might
show is closed then and there.
| me best possible form for advertising
any article that may be honestly adver
tised and will stand UP to the descrip
ton published by its maker Ia to dis
play that article to the public under tn
most favorable circumstances. At thu
automobile show the maker displays hi
car to thousands Of people. In newspa
per or magazine advertising he has de
scribed his product with printers ink
At the show prospective buyers may Sc
the real article and that Is very Otter
what they want. An exhibitor buys 81
as he does in any advertising medium
but In this particular medium there 1
no waste circulation. Every one who ha
seen the makers published advertise
nent is interested in seeing the produc
itself Furthermore, the goods are dis
played to the buyer in the most favor
able light because he is naturally en-
Unused by the number of interestin
people around him. There is always en-
, thusiasm in numbers. and especially a
, an automobile show. which is not to b
found in salesroom.
Rewarded Many Ways.
Contributors to the show are also con
tributors to the general well-being o
the trade, and they obtain their reward
in other ways than by the immediat
of opinion among mechanical and sell
ing forces of all factories; by contac
| with prospective buyers and old owner
: who have ideas cleaned from their ow
experiences as to what constitutes RICH
i, 1 to, nSft 4 I'm,