The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-05-31

You can't stampede oour Foreign
Buyer. All confidential tips about prices
going up and the uncertainty of the
steel market and all that sort Of bait
won't thrill him little bit He always
takes his time as well as yours be-
cause he has got plenty OF It and knows
that you have too. and you might as
well be sitting there talking to him as
driving around town seeing the sights
from a Cooks Yawn Wagon.
Friend Foreign Buyer always listens
attentively to what YOU have TO say for
your goods, and then he weighs and
considers. After weighing and consid-
ering for about eleven years he decides
he won't buy, and then you've got to
begin all over again.
You never want to tell a Foreign
Prospect how long you are going TO be
in town. IL you tell him two weeks
he'll tell you to come around the day
before YOU leave or the day after. as
the case may he. II you tell him six
weeks or six months it's tho same
thing.
good idea In to come running into
his office all out of breath, stumble over
a few chairs, empty the ink bottle on
his shirt front and tell him you are
leaving town on the 2 o'clock train and
would like to get down to business II
possible.
OF course II won't be possible. but
you can at least get him to the weigh
ing and considering stage and that
means several weeks saved on the deal
| already.
Now from what we have said on the
Language Question in the Foreign
Trade It must not he inferred that a
knowledge OF languages alone will do
the work 4 Foreign Salesman must
know a little something about the goods
| he Is selling and what hey are used
for, and he must know how to approach
a Foreign Buyer from ambush as we'll
| as In the Open
| AS "A choice between the man who
knows these things and the man who
knows only languages the Former has
] got friend Latter famed to a vapor.
I Many Firms think that Language Is tho
Alfalfa and Omega OF Foreign Sales
manship and so they send Abroad some
| Hicksville college Professor with a
Prince Albert and Dirty Collar to sell
| goods for them. other Firms think that
Language cuts no sausage at all and so
they delegate a noisy, perspiring ex-
ringmaster who speaks only South Bos-
ton and doesn't care who knows II.
/, Both get in bad with the Foreign
Buyer. who, as we stated in Lesson
| VII. Is a peculiar piece OF lettuce and
would pass up the pleasure any old time
Of buying your fiawless goods II he
didn't happen to like the banderlog SELL
ing them.
The wise Firm is the Firm that Sc
lects for the Foreign Trade men who
|
life and who are socially experienced
enough not to wear their earmuffs at
| table or eat olives with a nutcracker.
Then after selecting men with these
qualifications the Wise Firm gives them
a chance to learn a small assortment Of
languages.
A final tip:
Don't get discouraged and Jump on
the pier II you seem to know less about
n language the longer you study Il.
That's a sure sign you are progressing,
and you should pull up your necktie so
your collar button doesn't catch cold
and be thankful about It.
II you have a son at College adding
away at Latin and Greek between beers,
tell him to cut out the junk and put In
his spare time on French, German and
Spanish. II he doesn't obey. send him
small bomb by parcel post. II you
haven't any son. you need not waste
your time on him. Send the bomb to
the Faculty with their catacombed no
tons OF Education.
When you are In foreign country
overheating your cylinders trying to
express yourself. everybody helps you.
When a foreigner Is in America try
ing to express himself, everybody helps
him--to make an ass Of himself.
We Americans are a bunch OF raw
) necks. but we don't know It until we
) go Abroad. Moral: Don't be a cheap
; kidder or words TO that effect.
With your kind permission Prof will
, now beat II for the hay. He has been
; up SINCE 10 o'clock this morning. as he
, had TO go down TO the railway station to
, see bunch OF frecrackers off, and. like
l all good knights OF the Restless Sun
; day Prof needs a bit OF sleep occa-
slonally.
Before blowing out the candle. we
want to thank those Students who re-
, manned quiet throughout the Lesson. As
; for tho kanoop that threw the cheese
omelet at Proff when he turned around
TO write on the blackboard. he will
kindly remain after Glass and translate
, the City Directory into YIddlsh.
= Copyright, 1914, Reed Publishing Com.
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