Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-01-12

of Los Angeles and Southern CAN
fornia, and incidentally the erection
Of the greatest building in the world
devoted exclusively to newspaper
purposes. an enormous edition Of the
tenth anniversary number Of The
Los Angeles Examiner has been eX-
hausted Immediately upon publica-
ton.
Il is replete with valuable informa-
ton and is elabora;ely illustrated,
remarkable example Of newspaper
art and enterprise, 1t exemplifes
the splendid optimism of the Golden
West and the spirit OF achievement
which has made this great newspaper
OF the Great Southwest
Only ten years old, The Los An
eeles Examiner now ranks second in
the United States in the volume of
advertising published, and several
times has made the largest advertis-
ing gains of any newspaper in the
country. It's growth in circulation
also has been phenomenal.
Seven Full Color Pages.
In this tenth anniversary number
printed in mid week, there are il2
pages, containing no less than 1897
separate advertisements, occupying
6,67l inches of space, a total of
1880 columns, testifying both to
the prosperity of Los Angeles and
the popularity of The Examiner as
an advertising medium.
Seven beautiful front pages in full
color exemplify the character of the
contents Of as many special sec
tons of from twelve to twenty-four
pages each. Other pictorial features
include five double pages, showing
severaliy the exterior Of the new EX
aminer Building, its interior segre
cation into departments, the fine
harbor of Los Angeles, the great
aqueduct just finished by the city,
and the Panama Canal, the compile
ton of which is of such great com
mercial importance to the South
west. Besides, there are many page
wide halftone illustrations.
Over 1850 Inches of Pictures.
The halftones, not including the
many that adorn artistic advertise
ments, take up 1890 inches, or EOS
columns of space. The remainder of
the edition is given to news of the
day and mainly to special articles,
many of the latter bearing the sigma
lures of well-known persons.
A section Of twenty-four pages de-
scribes The Examiner Building, one
of the newest and greatest marvels
of a wonderful city The real estate
deal, part of which va the pay
ment of more than a million dollars
by William Randolph Hearst for the
ground upon which the building now
stands, created sensation at the
time 1t was made, involving as il did
the opening of Broadway. the prin-
cipal retail thoroughfare. to the
south, and the extension of the
downtown business section in that
direction.
Mr.. Hearst's instructions to the
architects We're TO pro, de plans for
n building suitable INTELLECTUALLY to
Southern California its climate and
traditions, and also fitting the most
modern of newspaper requirements.
In both respects success has been
achieved
Building Is Ideal
Singing Architecture" is the
graceful phrase suggested by this
building to Charles F. Lummis, the
noted author. and an authority upon
the history of the Southwest Elk
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cheering standpoint And newspa-
per men describe it as the realization
of their dreams.
This, the greatest Of newspaper
buildings, is 1928 feet in length, ia
feet wide and 125 feet high. The floor
area is l02,272 square feet Archi-
tecturally it siavishly follows no set
type, but has an individuality of it's
own, which popularity may be COM
pared to the mission style, but more
accurately may be said TO resemble
he best of the Spanish Renaissance.
The equipment is the best that
money could buy, steel supplantine
wood, even as furniture, wherever
practicable Approximately half a.
million dollars was spent in the
sroon, which is as long as city
block. Huge presses with n capacity
of l65, 900 twenty four page papers
an hour have been installed to print
the big editions of the daily and Sun
DAY Examiner.
Shows Countrv's Prosoeritv.
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