The Sentinel=record., 1914-10-01
MORE OF PROSPECT
FROM ADVERTISING
THOMAS COOK FOREIGN BOOK
ING AGENCY HAS SOMETHING
TO SAY OF THE SITUATION.
Believes That Hot Springs is the
Natural Mecca for the tourist and
Should Get Its Share of Trade.

The opportunity that lies ahead of
Hot Springs this winter for patron
age Is not alone the subject of local
| speculation. We beieve that we will
| get a larger patronage than usual
whether we try real hard or not, and
We know that If we advertise well
we will reap "A great harvest
! The Manufacturers Record recently
| called attention to the opportunity
| of this resort, with others, for resort
| patronage, and now Thomas Cook &
Sons, touring agents, who know more
about tourist travel than many other
people, have the following comment
on the situation:
Regarding the possibilities of de-
velopment of southern tourist travel
during the coming winter, would
state that in our opinion there is
every reason to expect a great de-
veopment in tourist travel to the
south during the coming winter.
There will undoubtedly be a large
number of wealthy travellers who
,
spend their winters abroad who will
tura their attention to the winter
resorts of this country, and we feel
sure that the attractions of our
southern states, together with those
of California, will be greatly appre-
ciated by many Americans accus-
toned to spend their winters in
Europe.
These statements only emphasize
the opportunity of the south, in view
of the present situation. If the
south through all of it's business ac-
tivities-railroads steamship lines,
resort towns and cities and hotels
will make an aggressive campaign
for this tourist travel business, it
ought to be able to attract to the
south this year a larger number Of
people than ever before. Moreover
many of these tourists who have
heretofore spent their winters in Eu-
rope, when once they have learned
the attractions of the south for win
ter residence, will become permanent
residents or annual visitors to the
south.
There is, however, one danger that
must be met California will be
awakened to the opportunity, and 1t
will make a more vigorous and ag-
gressive campaign for tourist travel
than il has ever made. The south
must meet its competition. or else IT
will lose many of these who might,
by the right kind of work, be drawn
to its own resorts. If Italy has been
| able, as we pointed out last week, 70
develop its tourist business to the
| point of securing the sum of $500
100000 a year. what possibilitles
there are for the south. But this
business cannot be won without
vigorous work and the liberal ex-
penditure of money.
And while attention is being
ca to the opportunity of the
south as winter resort for the
moneyed tourists of the north, move
ment should be made in Arkansas tN
direct the wandering hordes this way,
While it Is true that Asheville, Jack
sonville, Palm Beach, st. Augustine
| Mobile and New Orleans already
have gained considerable prominence
as winter resorts, it is true equally
that no finer opportunity for rest and
comfort away from cold and snow
can be found than Hot Springs,
where natures work in providing
scenic beauty and natural phenom
ena has been enhanced by costly
hotels and palatial bathing resorts 10
all who may be seeking rest and
health