New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1914-01-06
o.ssimist Seized on Weak
esason Sales to Call In
dustry Unstable
.,r,rpF ORDERS ARE
IpoIIND TO BE HEAVY
..s, Room to Makers, George
8 Daniels Says Would Be
Better Roads.
e,, DANIELS. OAKLAND.

,, . DANIELS, OAKLAND.
-. anaiyzes automobile condi-
.,.y exist to-day he will find that
,,Aasincss IS not a question
..,,y and demand but is due to a
2 - .,,, exists among a number Of
p. The demand for this time OF
,ust as stroug as 81 ever was.
I've. buying has never been heavy
FL -orths o. October. November
!, member 50 little slowing down OF
. ~, particular time IS not re-
-rt,sle .
...-. are lean" months and fat
. uspce a majority Of companies
n Do heavy financing during this
,.,,i,r period. 1t IS hard to sidestep
during the months Of October No
ard December. when material IS
:, ,or the following season, ship
as a rule. 90 not even up the IN
p, obYgauons. hence, many COM
-, nsed assistance.
"a hard to accurately anticipate 'he
=, -s-ket 4 manufacturer. in look
.,s,s Will receive favorable reports
= certain dealers or certain sections
u ,,psren;ly particular months look
-, and then something happens that
-. ,h.sA forecasts Last spring some
-, .. the country were affected by
-, o,her parts later IN the year by
IONS Sales that we're anticipated
49, asse quarters never materiafzed'
-. ,,cijned 70 believe that road con-
s..,-,,re affecting the automobile indus
"a than We realize. especially dur
= IS sun period. II IS hard 10 esti-
-. ,,. increased business which would
-, We had long stretches Of perfect
.,.w,rs. These things are not brought
!. ,,,h the idea o. promoting pessimisin'
4, With the thought that action shouid
,sk.a 10 insure the maximum business
-. slvavs will be a steady demand for
-. M, We are never going 10 be able
,,hlsye the utmost without lettering
I. -,.8s To ne this IS one Of the most
-rrsn, things that confront the W
hsry.
II has been said for some time that 1t
nsN Re case OF the survival Of the
.tss, and We are just beginning TO
.,ll,. that this IS actually so. II is
~ gssk companies that are suspend
- business one will find upon inves-
s-stion that there are good reasons why
,ora. O them have been unsuccessful
Th.fe Are four essentials necessary TO
,rsbs manufacturer 10 market mo-
,r ,sr successfully. First OF all, the
ar nus; 10 meritorious; second. the ma
p-lal must he purchased at a price con-
sgsnt vita quality and quantity; third
fk necessary 20 let the world know
'isi you ere making-you must adVer-
sand. lastly. il is absolutely neces-
~ 10 have a distribution plan extern
q. enough 10 market the product after
3 Is made
/ Is one, two or all OF these things
b., tie weak companies lacked. With
rs or two others II has been matter
financial mismanagement which was
Z ii. brainstorm variety. and for this
lass thsre can be little sympathy.
Think Of the number Of automobile
uzpanies that have in vain sought IA
~. oniy 10 be compelled TO go out OF
A,ress They are but a memory. ET-
~ little While YOU see reminder-an
familiar and forgotten name on q car
ard that is all there IS LETT OF a once
-r'nlfing COMPANY.
Speaking for our own company. can
-lr say that we are very much pleased
u business conditions. In going over
Statement for the period extending
IN August 10 December J. 1912 and
~, find that We show a gain in every
ny. We produced more cars this year
nan We did during the corresponding
lericd Of last year. ] find that in actual
- NC r4AVN I'll AllAi fc4f-N Va - -
shi snd for the month OF November an
'c-ssst VI SIS per cent.
N The matter Of gross receipts from
= sale Of cars from August ! 10 No
'a'esr 90 1913. find they total 81
$1,000. which IS about 100000 more
an We received FOR the same period
~ year We have a good supply Of
Fls's for Immediate shipment and q ire
-aaols number Of orders for spring de-
Ery.
Win The coming Of the new year we
S' greatly Increasing our production,
~ oY February the factory will be
''nniag heavier than last year. We are
Pr manufacturing in quantities a light
'~ model Prom the advance sales
are confident that this model will
..N,e 10 be one OF the most popular OF
~ had on the market
'a'' company last year did a business
"e 100000 and expects not only
''od his amount this year. but 10
--.',f u considerably