The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1914-01-21
SHOW PULLS THE
CROWD THROUGH
FAMED AUTOROW
Woodward-ave. Dealers Take
Il Advantage of Opportunity
For Free Advertising
SINGERS AT EXHIBIT
GET FAVORABLE NOTICE
Professional Men by Hundreds
View Cars Before They Start
Their Buying

One feature OF automobile show
week was not overlooked by wise
dealers up Woodward-aye.. where the
main automobile district OF the city
is located, for when the Thirteenth
Annual Automobile show was decided
upon and the Ford branch building
was named as its location, the deal
ers Immediately viewed the situation
and decided that the change VAS
beneficial as 1t presented the oppoI.
tunity for double display
Il was much surprised TO see the
elaborate spreads that have been
made by many OF our dealers. said
President Joe Schultz, OF the ID. a.
ID. A, Wednesday morning. Il made
a special trip up and down the avenue
and really tine dealers are giving the
people OF Detroit double exhibition
ia every way for the retail stores are
beautifully fitted out
The change OF location from the
Wayne pavilion 10 the Boulevard and
Woodward-aye.. was good one. for
it brought into the limelight our great
automobile row and gave the dealers
The opportunity 10 display in their
stores those cars which could not be
placed az the show
President Schultz, by the way, is
wroth over the story that was
brought TO him that he was taking
advantage OF the dealers organization
in one way.
You know" said he they said
that had grated advertising be.
cause induced the telephone com
pany, or they said ! induced TO maze
he show exchange Cadillac You
see the number given the SHOW was
Cadillac 1910. and | am manager OF
the Cadillac local branch That was
going a long way. and called them
for really | had nothing TO do with
hat. 1t just happened. that is all,
but probably il does bring to the mind
Of people the fact that the Cadillac
is OH display. And say those lamps
of ours, the ones with the name Cadil-
lac on the glass, attract all sort of at.
tention. But the show telephone
uumber does not show on them-so
there"
Miss Grace Remley Close the song
stress. who has been .arousing the
greatest enthusiasm by her efforts at
the show almost nightly, was very
much wrought up Wednesday through
the loss OF handsome bracelet Tues
day night. Six diamonds and six
sapphires set In platinum make mp
he bracelet which Is costly, and Miss
Close, who is stopping at the Pont-
chartrain, or Manager Walter Wtlmot,
VIII pay handsome reward for the
return OF the bauble 1t is presumed
that Me bracelet became detached
while Miss Close was working her
way through the large crowd OF Tues
day u ight feem floor 20 floor. and prob
ably someone picked II up and Is
awaiting information "a TO the owner
or watching the advertisements
The attendance OF Wednesday was
marked by the presence OF profess
sional and business men. All three
floors found them examining the Of
ferings for 1914, and buyers OF the
present and buyers for the future,
rrst-class prospects as one salesman
called them. were not lacking by any
means The question or Kidding him
self or herself OF another car was the
matter which held up many sale as
few trades are being made by the
dealers With the business men time
was lacking and questions were put
in a concise manner and replied 10
quite as promptly by the wise sales
men. The business man first secured
he attention OF the salesman. then
fred at him question after question