Five Mile Beach weekly journal., 1914-05-08
OUR TEXAS CORRESPONDENT
Continued from last week


IAN editor finds his warfare in his
office the year round, declared James
Schermerhorn OF the Detroit Times, be-
fore the afternoon session. HE hears
the 'hep-hepp of the troops across his
office floor, he meets his Valley Forge
in digging subscriptions through the
snow, and when an editor must carry
his edition to a postmaster, who is also
editor of the rival paper, he knows
what 1t means to fly into the face of
the enemy"
This, though, was but q of the
many interesting addresses delivered
at the afternoon session of the conven-
ton.
The meeting opened with the en-
dorsement of the Adair Bill, amending
the Hepburn Law, SO as to permit
newspapers to exchange advertising
space for transportation. This bill is
now before the Congress.
A paper on "Cashing In on Honest
Advertising" by J. E Phelan, OF the
Bridgeport Comm Herald, read for
its author by Felix ]. Koch, proved by
actual excerpts from the books of the
publisher that refusal to accept adver-
tisements, except, where advertisers
guaranteed to fulfill the promises
made in such, paid in the long run,
forcing other papers In the same city
to adopt a similar policy. A "Truth
Seal, ITO be printed on each such adver-
tisement, was one of the unique means
used to designate the certified tad"
The leading paper of the session was
then presented by John w. Philip, Of
Dallas, president of the Chamber Of
Commerce of the United States, upon
1.-THE Daily Newpaper-Its Appeals
and Benefits to the Business Man."
While appealing to the newspapermen
to keep in touch with the literature
issued by the Chamber of Commerce
of the United States, the speaker out
lined the tremendous weight and opin-
ions given out by this chamber on af-
fairs affecting National business must
have. Every question is submitted 10
q referendum of the thousands of the
direct and indirect members, with all
Its pros and cons plainly put, and
these are given forty-dve DAYS in
which to return replies. In many
cases one reply represents the majority
opinion of a board of trade, business
mems club and the like, and the YER
diet of the National Chamber is, there
fore, the answer of the American busi-
mess world as an entirety.
Mr.. Schermerhorn's address, 1.-THE
Pen Is Mightier Than the Sword, y oc-
cupied the audience for the next half
hour or more, 1t being q facetious and
entertaining parallel of the life Of the
country printer, who stays at homie to
mold public opinion and give the news
from the front, and that of his war
going brother. 6chermerhorn's paral-
lei was one of the unique features of
the afternoon program. That more
soldiers gain their greatest glory by
acts Of peace than of war he proved by
the cases of Colonel Goethals, the mill
tary leaders of relief in the Dayton
flood. and Frisco quake, and the like.
Mr.. Lee Shipley, who, while a 'iblind
STRIPPING" was given employment as
jokesmith on the Kansas City Star,
and bis eyesight thus saved, through
relaxing the worry otherwise attend
ant on 40 idle blind man, spoke on the
theme of "a Complete Confession"
The confession consisted in admit
ting that his seven-year-old son has 70
consumed his time that he has not
had opportunity to write a paper for
the meeting, and so be entertained his
hearers with poetry and prose inspired
by the "young hopeful"
Mr.. Arthur A. Hay, Of Comas,
Wash, addressed the meeting on the
purposes of the Country P~ublishers'
Association Of America, which is to
solicit National and foreign advertis-
ing for country publishers, much as
similar organizations do in the city
and magazine field.
FRIDAY, APRIL oath
The relation of the newspaper to it's
readers was the dominant theme which
was ably handled in all its various
phases in even splendid addresses and
papers given at the morning session Of
the second day Of the convention.
George e. Hosmer, Of the Fort Nor
gan (Colo.) Herald, vice-president Of
the Association, presided at this SEES
sion.
A paper prepared by E.H. Hogue, of
the Eaton (Colo.) Herald, OF the topic
"What Should Be the Attitude Of the