The Birmingham age-herald., 1914-04-19

to Al Of the Lozier l. FREQUENTLY. buyers ask what feature do you -the $21oo Fourr
 IT IS VERY EVIDENT that such persons, have the idea that general excellence in automobile may. be obtained only at prices beyond the saooo aooo ' ''' man "n0 mas 'e' n' limit around THIS ALL TOO PREVALENT IDEA is doubtless due to the fact that some makers are prone to lay, great stress on certain details of their and are singularly silent others WE DO NOT ATTEMPT TO ANALYzE the for this-it is very likely just what it 
 IN THE CIRCUMSTANCES think it advisable however to indicate to you the difference In the Lozier Light Four, in this regard IF YOU WOULD determine to your own satisfac- uon, wherein lies the excellence in this latest Lozier, we'd say to you, Look for 1t where 1t has always been found in Lozier ears-every- where. In each individual part-and in the en- semble-"
 not goodness in spots.
 so BEGIN WITH THE RADIATOR cAP-and continue to the rear axle; and back of that to the gasolsne tank and the tre holder And slighted or skimped and yet produce good car "a Lozier car
 THAT'S THE LozIER IDEA and if in buying adopt it as suysq y9ur yoa w st will afford you 100 per cent. satisfaction. AN UNIMPORTANT DETAIL you'll say, of that radiator cap Yes-and no. radiator cap The ESDecial1v in sold-.nd lyon won't burn yesl fingers; And twill it yiIl it looks as good as it is And the name Lozier is moulded in.
 so YOU SEE this seemingly unimportant part performs another valuable service for the own- er-for it carries the Loxier guarantee The name Lozer is the best and the broadest guar antee ever given with motor car. That one of meaningless verbiage published by some makers It is synonymous of all there is of quality backed by service.
 THE RADIATOR ITSELF is another place where you will find Lozier exceience-in appearance and in performance of its special functions IT IS THE OLDEST RADIATOR in America in its present form. You'll readily recall that fact now that we've mentioned it. IT HAS BEEN IMITATED-in form--rnany. times succeeded in fooling buyers To look like Lozier is not to be like Lozier. IT IS THE AMBITION of thousands to sit behind that Lozier radiator-to be the envied of less fortunate motorists that imposing front elo- quent of power and of security and of class, comes round curve or over the brow of hill SOME DAY I'LL OWN A Loz1ER, roo" is ns 1 en esin have THEN THE FRAME of the Losier. Frames are all alike to the layman This Lozier frame is cold pressed from the best known alloy steel and then-note this-heat treated HEAT TREATING OF FRAMES is a process k1A <4 ~A1x AruHr ta 1s~ vnf~vs informed It is of the great ad- vances made in automobile building in recent times
 IT COSTS MORE. roo-and so it is taboo by those makers who are prone to skimp at unseen points in order to clip few dollars of the cost
 TO THE BUYER THIS MEANS greater certainty plus luxury--and in the place where you would be least likely to look for those qualities SPRINGS ALSO combine the qualities of security M and ll1ury.th;at E E to say the springs under expensive alloy known-sico chrome-mangan- ese-Lozer springs are 50 well proportioned years, absolutely, against breakage from any cause whatsoever
 WE MENTIONED THE REAR AxLE-with the radiator cap you'll remember. UNLIKE SOME MAKERS we do not consider it would spposs ha s sn s.t ns m.sr would look to would be this vital part, which sustains not only the load but the diving strains as we'll
 IF WE WERE TO FEATURE our rear axle or any other part to the exclusion of others we'd feel the prospective buyer would be justified in wondering If, perhaps, not trying to direct attention away from those other features -an engine of obsolete design, for example. THERE'S NOTHING FREAKIsH or even new about the Losier rear axle It is just good superlatively good IF WE FELT IT NECESSARY, however. to emphasize this one part, could do 60 by telling you that 1t represents the best engineer ing practiee-lght, strong and anti-frction F. s, Timksn and Hess-bright bearngs, each where best calculated to perform the specific