Arizona republican., 1914-10-26


 cars, an acknowledged leader, re ceived all of it's cast iron from the Cadillac factory.
 Cadillac workmanship also is fla nous Measurements accurate to within the thousandth part of an inch are employed in the building of Cadillac parts. In fact, many of these parts are required to be true to within a quarter of thousandth of an inch. Measurements of almost incomprehensive eXactness these are. Still, they are demanded by Cadillac engineers in the construction of Cadillac parts.
 And why such extreme accuracy, you ask? The answer is simple. By building every Cadillac part true to it's measure, by making every Cadil lac part exactly like every other part of its kind. a perfect alignment of parts and units is secured. All parts are interchangeable, standardized. There is complete harmony in their operating relations with each other, a total absence of ill-fitting joints and bearings
 Cadillac standardization, as well as Cadillac designs and Cadillac mater ials. accounts for the universal popu larity of the Cadillac car, the satis- faction of those who use it and their enthusiasm and unqualified praise.
 All fields of endeavor have their leaders. In the automobile industry that leader is the Cadillac company. Why?
 Twelve years ago the Cadillac company manufactured the first practical and durable motor car. It vas the first company to manufac ture motor cars in quantity. It is today the largest manufacturer of high grade motor cars in the world.
 Six years ago the Cadillac com- pany by massed production and manufacturing ability was able to which sold for less than $2,O00.00. Others followed, the price was met, but how about the quality? How many of those other medium priced cars do you still see in service?
 Three years ago the Cadillac com- rany introduced the electric system of automatic cranking, lighting and ignition. It was a new departure, and the 1912 Cadillac was the only motor car supplied with this device Today practically every American built car is equipped with an electric self -commencer. a tribue to Cadll . lac's progressive leadership.
 In it's thirteen years of increasing popularity Cadillac's greatest triumph has been it's exceptional record for sturdiness, economy and durability in the hands of it's owners Another Cadillac triumph of a different n9- ture, but of equal magnitude, how ever has been the endorsement of the Cadillac by the Royal Automo- bile club of Great Britain to the award to it on two separate occa- sions of the Dewar trophy.
 The Dewar trophy was instituted in 1904 by Sir Thomas Dewar, a very prominent -prohibitionist The trophy is awarded each year to that motor car which, by it's merit contributes most to the advancement of the automobile industry, hence it is prize that any automobile man. ufacturer might claim as his su- preme achievement.
 The Cadillac is the only motor cal to which the Dewar trophy has beeI awarded twice, and it is the only American car that has ever won this | international motor classic. | In 1909 the Cadillac was awarded | the Dewar trophy in recognition o it's perfect standardization, after tn, most exacting test to which an auto mobile has ever been subjected. Tha no other car has ever successfully stood this test would indicate tha ardized as the Cadillac.
 1 For the trial three stock cars wer' | taken from the London sales room I of the Cadillac and driven to Brook lands track, where they were com pletely dismantled under the super vision of technical committee D i the Royal Automobile club. All part! were then mixed in a haphazard heal so that identification was imposs: ble, and from this pile of Cadilla, parts three cars were reconstructed but only after eighty-nine parts re curing greatest accuracy had beer substituted from the repair stock
 In the process of rebuilding onl, wrenches and screw drivers wer employed. No fitting was permitted nor was any necessary, since all tn Cadillac parts were absolutely ac curate, interchangeable, standard ized.
 The completion of the test in cluded a drive of 800 miles, whicD the three reconstructed Cadillacs each composed of parts taken iron the others and from repair stock accomplished with perfect scores
 Cadillac's victory in this contes created an international sensation and for the first time put the hig grade American car in a positio ahead of the European car of frs grade.
 1914 Cadillac Again Wins Trophy Each year the contests for the De war trophy take on new condition. although they always include thor ough test of the efficiency of tn car on trial
 The second Cadillac victory, wo