Evening journal., 1914-03-07
HOW MUCHDOES
IT COST, AS AN
AUTO PROBLEM
Expert Points Cut Necessity
Of Getting Down to
Practical Stunts
EFFICIENCY AS TIE
CHEF REQUIREMENT +

How much does It cost-the spe-
sialized stunt? asks George A. Weide-
ly, Of the Premier Motor Mfg Com
pany. How much good does the
private owner OF the car derive from
factory tricks of great publicity when
the object attained has not the slight
est bearing on the matter which con-
Gems him most-the actual efficient
operation of his personal car?
Spectacular automobile events OF
any nature attract the attention Of the
greater part Of the general automabile
public, and sad TO relate. the general
public does not always take the trou-
bic to properly analyzc the condi-
tions surrounding the great deed A
car may win race OF great news
paper importance. A certain class Of
buyer rushes into the hcme town
agents store with the family sock
purse and shoots out again with ex-
tended chest and car OF the same
make that won the Grand Plug II
his car Is an exact duplcate--if the
race was won by n stock car -he
probably has made good trade. If he
needs that kind of a car but If the car
that won the race cost the poor manu-
facturer $4,000 or $4,000 and re-
sembles Mr.. Private Owners car only
In that it has four round wheels and
the same nameplate, II would seem
that the only thing really gained Is
the possible practical results TO the
manufacturer, # he builds the stock
car as sturdily as he did the special
racer,-comfort, economy of fuel and
tires, beauty of exterior appearance
and upkeep being entirely forgotten In
the shuttle. More likely the experience
gained will be just good old exper-
ience."
The special engine tests IN the
hands of the factory experts might be
likened TO the wealthy baby patient In
the hospital I'm the hands of nineteen
trained professors. There have been
performances IN the past that we're
! really real for instance. the trip OF
the REQ across the continent. the
! Franklin IN somewhat better time. tho
trip across Of Tom Fecht IN the Conc
lunger Packard. the twelve stock
Premiers from coast TO coast driven
Dy private owners. the descending
some years ago Of three stock Cadil.
lac cars selected at random. their re-.
assembly and then their perfect run
ming performance - an practical
mean something events and with
the machines the public uses. not spe.
sial Jobs surrounded by hordes Of fac
tory experts and an aureola of in
spired militant publicity
Automobiles are built 70 run an,
keep running. Proof of this is nm
necessary, but proof 10 the effect tha
a certain machine VIII run easier
quieter, more economicallv.-in ,
word, more efficiently than the Other
Ieilows under actual service condi.
lions viii prove beneficial 10 the man
who pays the freight and he is the
man 10 please. He should not be
interested. 10 the extent or being In.
nuenced In purchase, in the fact
that some engine runs like the deuc,
on the block, or that a stranger
bearing his cars name few over III,
country at 200 miles per hour. or thaI
a stripped car rolled 80 miles on on,
gallon Of gasoline under speciall,
prepared extraordinary condition
chosen for the purpose. What h,
wants TO know is how long his enein,
is going to run IN his car. how fas
his car can go. II he wishes to z,
fast, and how far he can 20 on
gallon Of gasoline. how It will climl
grades, how long the tires are goin,
to last on his machine, and all whei
driven by himself. his family. or hi
paid representatives. He may b
proud to own car bearing the nam
Of some speed monster, but what goo
Will II do his pocketbook? Can H.
AFFORD 20 own il and run IL?
Nearly all cars are good cars AM
! they should run, but unfortunatel,
they do not all run efficiently.
motor car designed for efficiency. /. Q
economy Of fuel. lubricant. simplicit
and accessibility ito the layman
lessening of weight and cumbersom
parts. yet departing not an iota fror
the best standard win comply wit
the needs OF the man who needs
motor car that viii perform eficientl
in his own hands, and the averag
man is an Indifferent mechanic. hi
own evidence 10 the contrary beinI
! ha