Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1914-05-07
Authoritarian.

Auto. Oslerism.
There are approximately S00sOos
automobiles built annually. Aueomo-
bile statisticians figure that the li1e o.
:, good automobile Ia between 10000
and 1905 900 miles. reliable and smooth-
running. The statement il proved daily,
for thsro are any number OF 1910 auto
mobiles running in numerous parts Of
the country that have from 10000 20
$4,000 miles on their speedometers and
today are good. smooth-running auto
mobiles giving excellent service. The
average user drives his automobile
about 1000 miles annually. At the
end Of that 1000 miles pressure from
the family circle and personal pride
on the part OF the owner impels him
10 turn his old car into tho retail dealer
fIr Few automobile. This car thsn
is generally classed In automobile
slang piece Of junk" when, -
ii matter Of fact, this automobile hAA
only really started out to economically
and successfully perform the real WORK
OF its life. II an automobile doa)oy
gets this automobile he turned IL ovefN
to his expert mechanics. ~ = small
cost. maybe $3.50. II Is put in nrst class
shape and then put in the uS0d car
department for sale.
Just because there Is slAnS phrase
"a piece of junk" the automobile buy
ing public shys away from the 6a0e
mo,o- car bargain It Ia possible 70 81.
1t has been SAID that II y was left
| entirely to the woman to buy the car.
she would use her bargain Instinct and
gee this great value. Tho useA car
| having been properly worked IN. III
mec hanical whims corrected at the ex.
pense OF the first owner. the new own
er OF this used car has small opsr-
ating expense and has entirely elimi.
| mated the shrinkaGe in value.
one automobile dealer has seventy.
three used automob iles, either in pro-
cess OF overhauling or ready for sale.
The dealer was asked TO agurs con-
servative estimate OF the number of
service miles left in these seventy-
I three automobiles. He made IL low.
| zoe. 900 service miles. His total invest
ment In the seventy three cars vas
| $40 900 The original cost OF these ma
chimes he figured at $4,000. The de-
| probation which the original buyers OF
| these automobiles had stood on tho en-
| tire seventy three cars was approxi-
matcly $4,000. or so per cent OF the
|
suffered depreciation OF approximate
| ~ SO per cent. there had not been ex-
pended TO exceed 10 per cent Of the ac-
tual number OF service miles OF which
| these cars were capable. This, there
! fore constitutes the great unrcalized
| by product OF the automobile industry.
| The unit Of measurement whereby the
| value OF all automobiles Is determined
| Is the service mile.
| We have heard n great 6eal OF Talk
| about the solution OF this used car
| problem We realize that no man ever
wore out a good automobile. We real
! ize that after car had been turned
! In a used car. that not to exceed 10
| per cent of it's possible efficiency has
| been lost We also realize that the re-
manning so per cent efficiency OF a
| good used motor car Is vastly more
| valuable to the man who wants
motor car. mainly for actual transpof-
| tation. than the original value OF ono
| of the new cheaper cars. We have.
| therefore, encourn ged our dealers thru
out the entire country to install ade-
| duate service departments wherein the
used car can be reclaimed.
People wonder where the used car
| goes. The reason they can not answer
this question themselves Is because big
! organizations. are so deity rebuilding
these used cars that the public does
not recognize n used car when they
see 1t running on the streets. There -
no more reason why car at the end
Of two years should he regarded ~
| senile than for concluding that man
at 81 years Of age has fulfilled his use
fulness. The average good car at the
end Of two years has marely settled
down to the place where it's working
parts are perfectly co-ordinated.
When you stop to analyze It thers
is little. as n matter OF fact real wear
on the part Of motor car which -
properly built In the first place. The
time will come when q buyer, ap-
proaches reputable retail dealer on
the subject OF buying used car with
as much commercial confidence as he
now approaches the same dealer with
respect to new motor cars. The per-
sonal confidence which the user puts
ia HIM is the real asset Of every suo-
, cesssul retail dealer.
People are going to learn that theirs
is no stigma connected with driving Z
, used car provided good business 5ud1.
, ment las been exercised in its pur-
chase. AS a matter Of fact, the aver
, age reclaimed car is nothing more OF
/ less than very fine automobile right
( in its prime Of life and with only 70
per cent OF It's real energy used.--J. J.
, Cole. Indianapolis. Ind. ss
Il A process has been devised by Wiki
rubber Ia made to cling - stseL &