The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1914-06-17

Automobile LOzier Ever Made
That Light Six and at $3.50"
SEVERAL Ioz1ER DISTRIBUTORS were
visiting the Lozier factory in Detroit and
group of them were discussing various mat
tiers of Lozier policy with President Gilbert.
"A TESTER IN NEW SIX drove out of the
yard and as he passed the administration
buildingoon his way to make the final test
on a completed car, about to be shipped to
some lucky buyer the President, indicating
the silent beauty, exclaimed enthusiastically
the words that head this adj
THAT'S A REMARKABLE STATEMENTS
said one. "And the more you ana1yze it the
more remarkable is the fact" responded the
President
"LoZIER HAS ALWAYS MADE big power
tul, expensive cars. Formerly the business
was what might be termed Custom Made
one BY that mean that there was no.
standard model. Standard chassis yes But
too many of them And special body was
made for almost every buyer.
"THE ENORMOUS COST of new tool equip
ment for, and the tremendous overheard that
goes with, the making of multiplicity of
models made it necessary to charge accord
ingy.
"FOR $4,000 and $60oo-and any price the buyer
wanted to pay for the special Job he wanted,
Lozer made wonderful cars. The cars that
made the Lozier reputation-made Loziers
the recognized standards of perfection.
"BUT THE BUYER PAID MORE than the in
trinsic value of the product-albet the manu-.
facturer made no than fair profit and
hardly that
"THE NEW LoZ1ER POLICY, inaugurated
year ago, to confine the product to Just
two chassis modes-a six and four-and
few standard body designs with standard
finish and trimming for all of them.
"AND TO SET PRICE on that product that
the introduction of sound commercial prin-
ciples would make possible.
THERE GOES THE RESULT" concluded the
y President, as another of the latest SERIES
seven-passenger SKIES, glided out of the yard
Its final test trip.
NULL THAT oVER-that statement of the
President of the Lozier Company inspired
by the sight of the that he considers the
crowning achievement of long years of striv-
ing towards an ideal.
ANALYZE THE ASSERTION. "The Best
and the Biggest Automobile Lozier ever
made"
YOU'LL OBJECT to the last part of the sem
tence, although of course, you will concede
the first. The best, because in all the prog
ress that has been made in the production
of cars that would STAY good Lozier has
led the way; and, being the higher priced of
the two Lozier models, it can be said with
truth and without in the least disparaging
the other.
BUT "THE BIGGEST?" you say. Lozier has
made. seventy horse power cars-and this
Light Six is not rated so high. Answer: it
is relatively higher-power in proportion to
weight. So he could also have said the most
powerful-but that would have called for an
explanation, since not all persons differenti-
ate between efficiency and mere power.
BY BIGGEST" HE MEANT passenger
capacity-naturaly. This six, which we term
the Light" Six, is a big seven-passenger
car. Those expensive, high-powered Loziers
were four-passenger only.
LIGHT" IS RELATIVE TERM. This
big six is 500 pounds lighter than other high
class sxes-we do not of course, recognize
the kind of lightness that amounts to himsi-
ness.
THINK IT ovER-that sterling remark of
President Gilbert's. And then in and
let US show you lot of other things he might
have said about features in which the Lozier
Six excels.
THAT MIGHT HAVE BEEN YOUR CAR
that identical one that, passing his window
on its way to fortunate buyer, inspired
the remark.
"THE BEST AND BIGGEST CAR LOZIER
EVER MADE"-nay be yours if your order
is in before our allotment, which is all too
small, has been exhausted.
COME AND SEE-and ride in it-that nagnifi-
cent Lozier Six.
rl6R1EE