American Falls press. [volume] (American Falls, Idaho) 1907-1937, 1914-04-09
SHINING AGAINST
YOUR HOME TOWN
Part 2.
your PROPERTY-WHAT Is IT'S
TRUE VALUE?"
Your town lot or country home

NO'f 1919
What is its true value?-in dollars and cents!
If a man came to you and said, this is just the lot
| want" or, "this farm of yours just suits me. What
do you want for it?" and if you said $4,000 for the
lot" or $4,000 for the farm" on what would you
base the figures? How would you arrive at the parti-
cular sums?
Of course, the value of the land next to yours would
have a great deal to do with it-but
Wouldn't you figure as your biggest asset the pros
perity of your home town-the fact that it is growing
and will continue to keep on growing, and that in
tve years the value of your property will be double
that of today IF YOUR HOME TOWN CON-
. TINUES TO R AND PROSPER.
You bet you would-you play up that point to beat
the band. You would paint a beautiful picture of
how American Falls has grown up from a small vii
lage and how it is going to continue to grow into a me-
trOpois. In other words O CAPITALIZE THE
GROWTH OF YOUR TOWN.
that man bought your city lot or country home he
would be paying more than the actual value-the in
trinsic value of the land itself.
He would be investing in the future of American
Falls and If the ommunity does not continue to grow
and prosper, that man is going to lose some money.
so you can see that the value of your property
EPEND on the progressiveness of your home
town and that if you want your property to increase
in value it is up to you to help the town grow. And
the only way to help your home town to grow is to
encourage more business and social activity by par
tcipating in it yourself.
We must keep our money at home. We can't af-
ford to let it get out because when we do, it has gone
forever.
Let's stop shining against our home town" and 90
back to first principles-let'S do the wav our fore
fathers did. If they could not get the things thew
wanted at home-they either did without them o.
made them.
Our merchants are just as progressive as mer-
chants found in any other town. The goods thew
have for our selection are just as up-to-date and full
of value as the goods found in other towns. And wo
will find that their prices are just about the same as
the prices in other towns. Our merchants are here
to stay and grow up with the city, and they will ex.
pand and enlarge just as soon as their business war
rants.
BY patronizing them we are helping ourselves-we
are helping our property to increase in value. Don't
forgt that the farms of today are the CITY lots of TO-
morrow-if the town next door KEEPS GROWING
Every city has had to have a beginning. The set.
tiers OF yesterday are the city fathers of TODAY. Take
your home town. 1t is not hard to run over in vorr
mind the names of those who have made their money
in real estate. Their fathers were the settlers of vnc-
terday. They came when the town was vet unborr
Their heirs of today are reaping the results of tbnir
fathers investments. With the growth of the tow,
their holdings naturally increased; and as the values
increased their taxes increased, and so it goes
That is the way you should recognize the value Of
your proportion the INCONSISTENCIES OF
I'll PEOPLE OF YOUR HOME TOWN.
A city expands only as its business expands. New
business enterprises are attracted only if the businoc.
is here. By your trading at home you cause more
business, because the trade that goes out of town ie
lost forever.
The next instalment of Shining Against Your
Home Town" will appear next week. In it "a Town
OF a Thousand Managers" will appear. Don't fail to
read it.