Omaha daily bee., 1914-06-07
ADVERTISERS TO TORONTO
Five Thousand Expected to Gather
There at Annual Convention.
MEETING TO LAST FIVE DAYS
Associated Advertising Ciubs 20 Map
ont Plans of EndeAvOrs for the
Ensuing Year and to Urge
stricter Honesty.

Five thousand advertising live wires are
expected 20 throng into Toronto, Canada
on June q to attend the tenth annual
convention OF the Associated Advertising
Clubs of America. which will. convene
there until June 2s. The five days gath
ering will be devoted. II Is announced TO
dlsctssion OF ways and means OF getting
better results In advertising. the pro-
mitigation OF new and original ideas and
TO the further development OF the slogan
of the clubs. Honest advertising is the
only good business"
The Associated Advertising clubs
formed for the purpose Of assembling and
creating ideas In advertising that would
tend TO cause every dollar spent render
100 cents worth OF return to the spender.
To this end II has gradually worked
against fakirs. etc, until now they have
a complete organisation with a national
vigilance committee whose duty It Is TO
oensure all advertisements that are not
honest and are questionable in any way.
Besides the business end Of the meet.
ing there will be advertising exhibits that
win be, II ls said, something new and
extraordinary and OF interest TO every
cne connected with the space rate end
OF the game. In addition 90 this, Toronto
has planned an extensive entertainment
for the delegates while In the city's
midst As part OF this. peace carni-
val on the night OF June "a, commemorate
ing 100 years OF peace between Great
Britain and the United states will be
held.
Meet in Transportation Building.
The convention will be held in the
transportation building and will be pre-
sided over by William Woodhead Of san
Francisco. president OF the association.
Messages from King George and Presi-
dent Wilson will be read on the opening
morning.
AZ q special inducement to bring out =
record attendance not only members Of
the association but also their wives and
children have been given special rates TO
the convention on all OF the railroad lines
leading into Toronto. Sufficient reserva-
tions have already been made In Omaha
ana In this state TO insure Nebraska
special that viii leave here on June 10
and arrive In Toronto In time for the
opening meeting AZ 1880 ON the morning
OF June "a. Victor White. chairman u
the Omaha "A club. has charge OF ar
rangemtnts for the trip.
AFTER Record Attendance.
The campaign by the association 10
produce a record attendance at this
years convention has been a whirlwind.
Twenty-Five thousand street car cards
were printed and ads were inserted IN
coo newspapers. 80 trade papers, sixty
two national magazines and weeklies. lOl
farm Journals and sixty religious papers
in addition to this set Of novelties has
been sent 10 every member OF the asso-
citation and 2O.OOO special booklets. writ.
ten By Edward Mott wooley have been
distributed. outdoor and window adver.
tising has also been extensively done,
The program for the convention Is said
10 be remarkably complete. Il touches
every phase OF all subjects Of Importance
10 the delegates. II was arranged out OF
an Intimate knowledge OF the needs OF
both buyers and sellers OF ADVERTISING
space. Every advertising interest will b,
assured, Il 10 announced. an abundant
opportunity for expression.
Tho aEarding OF the special advertls
ing prizes. including the Dallas Ladies
Trophy. the Boston Mileage Banner. tn,
Baltimore Truth Trophy. the Printers
Ink cup and the si.Oo0 advertising ant
selling prize for the best contribution o
some phase Of selling and advertising vii
occur on the opening day.