The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1914-04-15

OF the L.ozie
: .s iI.ss ]. ss s sos zss
e tsss sst q s soazS =
n is VERY EVIDENT chat such persons have
the idea that gseal excellence u an antoso 6las
. reach Of the man who has set his Limit around
TH1s All, TOO PREVALENT IDEA is doubtless
due . the fact t sqs details sfe tRr cars
and are singuarly silent on others
WE DO NOT ATTEMPT 70 ArSAL ' the .s
seems
mFHE CIRCUMSTANCES we think it advisable
hoS9ys to ade9 Fo to go9 t sns reRard
1FyoIJ WOULD determine, to your own satisfae-
ton, wherein lies the exssllence in this latest
Lz5 s say to fo yo n fEe ioF a wars =
where. In each individual part--and IN the en-
semble."
IsozIER QUALITY means uniform e1eelenee-
not goodness in spots
40 BEGIN WITH THE RADIATOR cAP-and
continue to the rear axle; and back g mat 70
the e. sss0 aen omit NO detaiIsor rons may be
sliRhted or slinped and yet produce good car
Ia LoZer car
THAT'S THE Loz1ER IDEA and if, in buying:
you adopt it as your own you ; WA sue sse9 t1,st
viii afford you 100 per cent. sausfaeuon
AN tTNIMpoRTANr DETAIL. you'll say, Of that
rsdiator cap. Yes-and mo- radiator cap
may h gF9 2.Se sss fEsese "a Is an
car. This cap viii come of whether hot or 81
s sslS pas when HeRt On 6 the g road bbsF
Ii looks as good as 1t is And the name
t<ozier 10 moulded in.
performs another valuable service for the own
nsne I.osier IS the best and the broadsst guar
antee ever given with motor car AZ : aT 0ns
% v S,eannEiess vefbage published by some
@aias9 backed d - ss-s service, : :
THE RADIATOR ITSELF is another Place wascs
wiz end Lozier i Sc lEsasi Hnesions
ri is THE OLDEST RADIAToR in AEa as5s s. in
now tIaat we've mentioned It
rHAs BEEN 1MIrATED-in forrnEnany tine, times
but aeyei s "9 5po1insT BUYERS TO look ike
iSzier is not 10 be ike Lozier
TT Is THE AMBITION OF thousands t9 sit b'h md
fortunate motorists that mPosing tFo oF s1 eio
s st "a TouTd q curve or over the brow of hill
ssoME DAY ri own A LozIER, TOO" is
lie eP5een + that hog 3s.d H9 9 sl s4fz nave
THEN THE FRAME OF the Lozier Frafnes are
ii alike the Lyman This , Lozs s, tame sfe e
sS,a tiBss ssSs st sais2Reat treated
y5RAr TREATING or FRAMES y prossss
1ossihie to only two concerns p this county
. 1t Is on the Rfeat 10
Vsrees made IN automobile buIlctng IN Eecefas
df1eG
TT eosTs MORE, TOO-and 30 it Is taboo by
fbose makers who prone to sSiinp az unsesl
points In order to clip rev dollars ON ene
cost
70 TFITE BUYER THIS MEANS greater certainty
and terceptibIy better riding quaht1es- securA5y
plus fuxuTy--and.i in the place where you would
s. least likely 10 look for those qaalities
SPRINGS ALSO combine the qualities Of security
and irxury--tnat is to say, the springs. unoeI [
s1nrneSsye alloy known-silico chrome IN angan-
ese-LoZier springs are 50 Wen Prop99I S1onsa
and SO well made they are guaranteea Iof We
years, absolutely against breakage rom any
cause whatsoever.
VIZ MENTIONED THE REAR AxLE-with the
radiator cap you'll remember.
IJNJIIKE SOME MAKERS. we do not consider i
nscesbary to emphasize tins feature unaa1iy.
one would suppose that the hrst thing nnskSE
would look to would be this vital part Wnlen
sustains only the load but the dr1Vns
strains well.
m we WERE TO FEATURE our rear axle OF
any other part to the exclusion OF others wed
feel the prospective buyer would pc JuSe1!1eo an
wondering If, perhaps. we were not lying Io
s5iFect attention away from those other features
-an engine Of obsolete design, for example.
THERE'S NOTHING FFEAK1sH or even new
about the JLozier rear axle. 1t is just good
superIatfvely good
JF WE FELT 1T NECESSARY, However TO
emphasize this part, we could 90 sc oy
{eiiFIg you that 1t represents the best engtnesr-
SnE praetce-lfght strong and antl-trrtet1on s.
Is & lTfuIken and HeSs-BrightS behring's, each
V7here BEST calculated to perform the speei1e