Little Falls herald., 1914-01-23
PROFITABLE BUSINESS SESSION
NORTHERN MINNESOTA EDITOR
IAL ASSOCIATION HELD AN
INTERESTING MEETING

The Northern Minnesota Editorial
association held one of the best busi-
ness meetings in it's history in this
city Friday and Saturday, there being
about ~ members present.
The session opened Friday morning
at ~ clock in the Elks hall.
President kiley in his annual ad-
dress spoke of the progress shown in
business way by the members of the
association and pointed out wherein
the good Of the association could be
grea7iv increased. In q general way
he spoke in part as follows:
''tonccrted action by the news
pa:,,ys,' declared President Kiley,
s'ran exercise an effectual influence
fo5 .lr good Of northern Minnesota in
advocating measures in harmony for
the development OF this section. One
important matter that should be i'll
hanI ut the present time is that OF
maxim: a united demand for the en-
picyInrnt OF state funds for the build
inu nf roads and other improvements in
this section. If the constitution stands
in Inc way, the power Of the press can
bring about a change in the consti-
tuition. This can be accomplished
tho:,gh the earnest efforts Of the edit
ors IT northern Minnesota. They have
it u their power to exercise a trcmen-
doi:> influence for the public good. 1t
OIL, remains for them to act; to apply
th:.r intelligence inuustriouSlv and
starl for that which is right; demand
it ~ unmistakabic terms and they
VIII find /. quick response from the men
vito make laws and from the admins-
trs7ion, judicial and otherwise. The
press should be a reflect Of the best
tbcnSht for the most good for the
peo;'Ee and when used to this end
everlasting benefits will obtain.''
Secretary Rutledge's report showed
a 3enlthy growth of the association in
membership, covering the history Of
the association from it's birth in 1908
WITH nine members to it's present
membership Of lis. The spirit of har-
nc:'y has been a prime factor in the
growth Of the association, which in a
great measure has been due to the
ST. l':t adherence to the principle Of
admitting only members that were di-
rertiy engaged in the printing business.
Tt, annual summer outings have also
contributed greatly to the welfare and
cordial spirit shown in the associa-
tion. The report also recommended
that the dues be raised to So per year,
which report was acted on favorably.
At the afternoon session J. G.. Morri-
SOB of Morris, who has charge of. the
Newspaper department Of the Inland
Printer, gave a very Instructive talk
Oh the "Fallarics of the Flat Rate'
TIE talk had principally to do with
the cost of production-the cost of pro-
duclng one inch Of advertising in
papers OF various classes. Mr.. Morri-
son very aptIy showed that very gener-
ally the country paper was printing
advertising at loss, which per force
had to be made up from other depart
ments of the plant, such as the job
department, or ron'iu"t business at q
1oss. There WAS very general dis
cuss'on on this paper and many inter
esSin" and profitable points were
brought out.
F'ertion Of officers resulted as fol-
lows:
presitcnt-t. F. Srhcrcs, Akelev
Tribune.
Vicc-president-Fred schilplin, St.
Cjaud Times.
Sec.-trcas.-A. G. Rutledge, Mime
apolis.
Executive committee - Geo. Erick-
SOD, Northern News, Spooner; NJ. G.
Cutter, Thief River Falls News-Press;
Asa NJ. Wallace, Sauk Centre Herald.
Next annual business mecting-Thief
River Falls.
Summer outing-Spooner.
The banquet, spoken of in another
column was the next on the program.
Saturday morning NJ. G. Cutter of
the Thief River Falls News-Press read
an excellent paper on "The Profits Of
Charitable Advertising.' A discus
sion followed covering several view
points.
Resolution were adopted as follows: