Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1914-02-08

Wy tNfAthu iAf'Nh0sf
with tho tremendous increase in
automobile manufacture. the question
is always raised nc show time az 20
how many cars can bo manufactured
and sold annually IN this country IN
other lines Of trade definite statistics
are 1t hand, whereas In the motor car
tradc the figures are generally offered
with @ speculative idea which may or
may not have helped 70 bring the
tremendous productions that have been
offered during the past two on three
vrars The trade is now affected by
general business conditions and no
further expansion can be expected for
a few years at least and only when
markets are certain.
A careful consideration Of funda-
mental conditions; fun realization
of the place that the motor car has
taken among the American people. q
thorough understanding Of the inn
proved cars that are being offered. and
fun knowledge Of the lower cost Of
upkocp that ls now possible because
of botier-made cars and lower prices
FOR tires and fuel, makes 1t no mere
guess 10 saN that this country can
readily absorb $4,000 motor cars q
yrur at an average price of $500 10
$500
This means that while there may be
no great increase in the number Of
thigh-pricod and high-grado cars, there
is opportunity for q greatly increased
number or modorate-pricod cars which
supply excellent service az compare
lively low cost Tho big, lnXuriOus car
will always be IN demand among q
certain clnsa Of Americans, while tn
low prlco ear comes within the finnn-
Icial limits OF "a worry large number of
people and naturally viii be sold In
greater numbers
1000. 600 Cars In Use.
These figures are conservative,
whom ono considers the number Of carr
That have been made ana sold during
the past ten years, and the further
fact that there ARE now moro thar
600 600 cars in Actual use. of which
Ia7500O were made last year. ana 270,-
600 the year before. The cars during
+ the past three years have been better
made There is no longer % rush to
change from one model tonnothcr, or
else the absorption figures of new
cars might be played very much
higher
II Is Interesting herr to note that
/ for many years the annual production
iof buggies In this country was lll0,-
600. with an average life of three
years, ANA only last month James
Nroomun. the president of The Wood
Working and Alill owners association
of Philadelphia, stated that more bug
giles were made in 1918 than eight
years ago, and this, IN the face Of in
The average life of % motor car at gay
even SIS years the figures offered
above must Doe considered most con-
sentative.
The cty of ncssmistF that the motor
car was an economic waste has Ions
since been forgotten, and u mas now
taken ils place M the same cihss OF
heeoisitl's as the tel'phone, the teit-
af'pn hhd tlF i.NlWv. ~ hl"N'A hH-
manly ana freight rapidly ana offers
so many aaN4hlAses me SO low cost
lhht lt n1uHi ne i'h increasing motor
"a American hpslhess ana general
nle'
production Inefeascs'
no other industry can compare with
that of motor ear building. which for
every year since 1909 has shown an
increasing demand fer rs products
ANA hae been only SLIGHTLY rtirhed hv
.the slo,elne down az general business
dnrlnq Inc mast ak month";
rs. 49,. 49,. 49,, ....s... .,... 49,,
,,e, Ion " t,a ~, 60 80 ga , ano go.
ea3e,' az asa an,t ,, ,,et 49,
/ 1878 !" go 800 "i"t.hhA tN"t siiS i :
Naa Vas's'. "'u l, 3'"'.'''.', W - s,e
,ellsf thot ~, limit of inato,' cnr aalee
mas neon reached These pessimists
have noon belned I'm their statements
Ia thn fainprs of x fnu ,eeslF CONCERNS