The Detroit times., 1914-04-03

| pianist, rendered musical numbers on
the nth no0r. and the 0hemeld quar-
tst consulting Of Mas Marion Bar
kume, Miss Edna Weavoe Wallino-
| ton. Edward Gtannsrd and Joseph
Stork and Miss Isabel APPEL rendered
| musical selections on the third door.
A. the visitors entered the store
their eyes became focused on IN IT.
| tractive line Of haberdsshsry and hats
which n set on In striking fashion
| by tasty embellishments. On this
noor the company has gathered fash
ionabls types OF hats and furnishing
I goods from the great centsrs OF fash
ions and grouped them into . collec-
tion Of authentic styles. The &C.
countrements are Of the most modern
construction and are 20 arranged that
! the shopper can see the maximum OF
goods with . minimum Of effort. The
hundred and one things that make
the difference between . dressed man
and . dressy man ire In evidence and
the atmosphere OF supremacy compels
attention and thought. A complete
Transformation has taken place on
the main floor. The mems furnish
ing department now absorbs the
space formerly occupied by the mems
shoe section-this being one Of the
changes that had been settled upon
In order to emphasize the term "ser.
vice" In It's broadcast sense.
The mexzanine noor. enlarged and
beautified, 10 devoted exclusively to
display Of the worlds finest foot
wear and hosiery for women and
misses. Il presents one Of the most
attractive departments OF its kind
In the country. Modern rest rooms
and retiring rooms have been Installed
for the convenience of women patrons.
Circling the entire meszanine floor
In full view from every section OF the
main floor 10 . display case different
In every respect from anything In
modern store display. A brief walk
to the second floor brings you to .
flne and modern mems and boys shoe
store. Elegant new equipment and
furnishings have been installed.
The third door II given over to
boys and children's apparel. Beauti-
ful new, genuine mahogany display
cases adorn this great salesnoor and
all goods are under glass, free from
dust and always ct their best. The
matchless character and quality OF
the garments and the fairness of
prices combine IN adding to the strik-
ing aspect Of this section.
The fourth floor In the home of
the celebrated Green Room over
coats. Here are gathered the style
IDEAS and conceptions of master tail.
ormen. The spring styles In outer
garments for every sort Of service
are now on view. A section Of this
floor 10 devoted to evening dress ap-
parel of the highest character and
quality. Semi.formal clothes are here,
too-apparel for stag functions and
informal day dress garments and
waistcoats for every occasion.
The NTH floor 10 one Of the finest
clothing sales floors In America. The
show room combines beauty and util-
ity and the environment II In keep
Ing with the matchless character and
high quality OF the celebrated Green
Room clothes. The lighting facilities
Are perfect and the display Of suits
Is both extensive and exceptionally
inviting. The suits are hung on in
dividual hangers in dust.proof cabi.
nets Of the latest design and the
SAOPbOA S0n vsCW SoO VuOb108O III -
setting that In the last word In store
service. s% I'D
There are other, attractive things
In this maze Of tasty merchandise,
oil OF which sends home the inpres-
sion that the development Of this In
stitution In this siugularly active age
has been brought abyut % the re-
suit Of the untiring efforts OF the
head Of the tablishment, who has
perseverance,. energy, determination
and capacity for work and who nas
the power to realize the full mean
Ing Of the term Service" and who
has won success because ne has di.
rected his efforts along this line.
Beautiful floral pieces received from
business and personal friends are ar.
ranged about the store. A handsome
Tiffany 0randfather's clock was pre-
scented to the company By . friend Of
long standing.
Many letters and telegrams Of con-
graduation have been received from
large manufacturing and Wholesale
concerns - well % noted retain
houses throughout the United States.
The opening continues today and
tomorrow.