The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1914-08-05
MODERN MERCHANDISING
TOPIC OF ANDERSON PACE
VIII Address Retail Merchants OF
Southern States During Better
Acquaintance Week.
MANY ACCEpTANcEs RECEIVED
Demonstration In Expert Window
Dressing Among Attractive Feat
urcs Provided for Visiting Mer-
mountaineering Program.

An address on Modern Merchandise
ing by Anderson Pace. OF Chicago,
recognized as ono of the foremost au-
thoritios in the country In his par
ticular line Of work. will! be profit
able and enjoyable feature OF the at
tractivc program which has been ar
ranged for the entertainment of the
hundreds OF Southern merchants who
will come here for the second annual
Better Acquaintance Week" August 10
20 10. Tho address liz scheduled for
wednesday, evening, August -. and
viii be delivered in the auditorium at
the jefferson Hotel.
Following the address OF SIR. Pace
"n "Wednesday evening. Norman H.
johnson, editor OF the Merchants jour
nal and Commerce. viii deliver AT adj
dress on the topic. DIETING the Money"
The addresses will be followed by a
practical Demonstration in window and
interior dressing, which will be con
Quoted by an expert. II. A. Lewis OF
a local department store. Short
speeches on Interesting topics will nc
made BY several Of the merchants. and
the program AZ outlined for Wednes-
day promises TO be one OF the most
profitable OF the entire week.
REGISTRATION BUREAU
At CHAMBER OF COMMERCE.
Tho registration bureau, where the
guests Will be expected 10 report upon
their arrival. Will be located In the
auditorium on the tenth floor Of the
Chamber Of Commerce building, and
viii be In charge Of 4. ". Felthaus.
chairman OF the registration commit
tee. From the registration bureau
tickets TO the various entertainments
and different features arranged in con
ncctiou with the program OF enter
tainment viii he distributed. By this
method OF registration Of the guests
II.
city IL is believed that more profit
able and a more enjoyable time will
be insured To each OF the delegates.
as they viii be directed as 70 the best
method OF employing their time while
here.
Although as yet acceptanccs TO in
vitations which have been sent out
have not been carefully checked up. II
was stated yesterday al tic Chamber
OF Commerce that 1000 merchants will
probably come TO Richmonc during
"Rctter Acquaintance Week" and that
indications row are that the event this
year viii surpaHs any commercial fes-
tival ever conducted here.
NEARLY 100 ACCEPTASCES
RECEIVED YESTERDAY
Invitations were GENT TO merchants
throughout the entire Southern States.
but merchants Of Virginia. North Caro-
lima. South Carolina and Georgia arc
being particularly urged TO come.
Nearly 200 acccptances TO Invitations
were received at the Chamber OF Com
merce yesterday. and II IL known that
there arc many merchants who expect
10 attend Better Acquaintance Week"
who have not yet sent In their accept
anccs. Travelling statesmen, who are in
constant touch with merchants OF tic
surrounding territory. say that the
buyers and retailers living In the re-
gion served by Richmond markets are
kccnly interested In the approach re
event, and that many OF them expect
! to make large purchases Of fall and
winter stock during their stay here
Members OF the trade extension bureau
OF the Chamber of Commerce are also
enthusiastic over the program which
they have arranged for the entertain
ment OF the merchants, and il Is con-
fdentiy thought that the event will
prove OF great value to Richmond, as
we'll AS to the visitors
Invitations which have been sent out
are backed up by more than 100 OF the
leading business concerns OF Richmond,
and nothing is being spared in order
To insure the success OF the event.