Bisbee daily review. [volume] (Bisbee, Ariz.) 1901-1971, 1914-06-21
BOrderIand Route Directors Meet
and Adopt Official Sign Post
to Lead Tourists Across the
SouthW eStern BOrderIand.
Ell PasO-PhOenix Race Prizes
Will Be Raised approximately
20 Per Cent With Each Town
Awarding Prizes as Last Year.

That the city of Bisbee and the
Warren District is the place to come
to receive the hospitality accorded
else, was the universal opin-
ion Of the Borderland Route directors
who met here yesterday. The meet
ing OF the board occupied an Of yes,
terday morning and a tour of the
good roads in the vicinity was made
in the afternoon. All Of the visitors
left the district last evening for their
respective homes.
Eight cities and towns were repre-
sented at the conference Of directors.
FL Paso had Robert II. Rinehart;
Tucson John r. Meyers, secretary Of
the Chamber of Commerce Of the
Old Pueblo; Florence by Helne Schew
el; Chandler and Phoenix, by George
L. Peabody Mesa by Judge Irwin:
Bisbee by DR.. Bledsoe and Joe Gray
and Tombstone by Joe Gray. proxy.
Rinehart showed that the publicity
given the Borderland Route through
the medium Of the road race last fall
totaled 126 feet Of copy. This, it was
figured, would have cost the people
along this roadway a matter Of s15-
600 to purchase, and then the pub
licity would have borne the adyer-
tising mark which would have depre-
ciated from its effectiveness.
The prizes for the El Paso-PhoeniN
race tbL fan will approximate $40,
600. according to the board Of direc.
tors. Last fall the race carried prizes
amounting to something over $4,000
It is the plan of the directors to
have each community along the road
increase its prizes by twenty per cent
and to have El Paso and Phoenix in-
crease their donations by the same
amount
Che entity money and the dona-
tions Of the Gate City people and the
Phoenix boosters will go to make mp
the prize at the finish. The other
money will be awarded to the racers
al the various towns along the route.
An official sign for the Borderland
Route was adopted at the meeting Il
was decided that the sign should con
sist Of a plank painted white along the
body. The sign is to be about thirty
six inches long and five inches wide.
The middle of the sign will be white
with a large black b I'm the middle.
These signs will be placed on iron
stakes driven three feet into the
ground and located at points where
the tourist might 90 astray without
the aid of sign posts. The inslgnias
viii enable people to instruct tour
lists merely to follow the b" i'm their
course over the Borderland route.
The matter Of sending an automO-
bile over the route from San Diego
to eastern citie sto boost for the Bor-
derland Route was discussed at
length George r. Peabody was
named as a committee Of one to take
the matter up with the officials of
the Panama California Exposition and
bring the matter to "a head
T. was also suggested that a book
let. showing views along the route
logs, maps, literature of the section
and a general survey of the country
for the benefit Of the tourist, be pro-
vided and distributed IN eastern cit
les. These booklets WIN be dlstrib-
uted at AAA offices and at chambers
of oon1rnaroa
Thruogh the courtesy of the Shat
tuck company the directors we're TAX
en- through the famous crystal cave.
Each expressed his thanks at being
able to visit the most wonderful sight
in the state Of Arizona
The Chandler and Florence dele
gates left last evening for Douglas.
They viii return today and proceed
on to Tucson and to Chandler and
Florence John r.. Meyers left last
evening for Tucson. as also did
Judge Irwin Of Mesa Rinehart, the
El Paso representative, left on the
6 o'clock train for the Gate City