The Lehi banner. [volume] (Lehi, Utah) 1891-1917, 1914-05-30
COOPERATION

What the newspaper Expects of
the Merchants" can be expressed I'm
one word, or rather In wellsounding
compound word, which to us repre-
sents the ideal relationship between
newspaper and mercantile endeavor
and indcavors, Ia cooperation"
The newspaper Is TO the merchant
what the secretary Is to the chamber
or commerce. It's his publicity de-
partment-his means of letting the
people know that he's on earth; that
he's right here In town. and that one
OF the main reasons for his coming
was to meet you and sec IL he could
help you overcome those high cost of
living obstacles you acquired during
that dry year. The commercial or
ganization without a secretary would
not likely violate many speed ordin-
ances toward the goal Of industrial
superiority: and VIC have nothing but
sympathy for the poor merchant
whose only hope to catch the COM
munity trade is for some dude TO run
over a bunch of farmers I'm his 1914
model and knock them right into said
merchants wonderful assortment of
most wonderful bargains.
A newspaper IL to the town what
the brass band is to the circus. or
course the circus with no band at
all is not worthy of mention. And,
II the band is punk, the performance
Is apt to be punker, and the perform
ers are probable not pumpkins. Ditto,
some newspapers, some towns, and
some merchants. A good newspaper
will make successful merchants; good
merchants will make a successful
newspaper, and the combination cam
not fail to make "a good, live town,
Once In n while you run across n
merchant who looks upon patronage
given to the town sheet as an act of
charity Such man will get n bet
ter definition of the word charity
whom he looks back from that bright
hCme beyond the skies and beholds
the county treasurer paying colored
gentleman two fifty for manufacture
ing the hole in The ground In which
his wooden ovcrcoat" was deposited.
But, to repeat, the newspaper eX-
poets cooperation from the merchant.
We don't mean for the merchant to
order a six inch double column space
on front page center, and expect TO
corporate with n pound Of butter
born five weeks ago Saturday. What
we do mean and sincerely believe, Is
that newspaper worthy the name
deserves and has right to expect
the earnest cooperation of every bust
ness man In his town who has NJ heart
the best interest Of himself and his
neighbors. The saying that Your To-
cal paper Is the mirror In which tho
enterprise Tor lack of III OF your
town Is reflected to the outside world"
Is as true as II Is ancient, and the
business man whose failure or rcfu-
sal to cooperate dctractB that much
from the attractivcncss of the scene,
is not only falling down" on his home
folks In most inglorious manner,
but Is actually burglarizing his own
strongbox.
Don't be content to exc out mere
existence, commercially speaking Go
to your Publicity Department" and
have II tell each one of its readers
about the good things they have been
missing by not having your name on
their calling list, Intimate that you
are sorry you haven't invited them
around the past few years Promise
to do better--and do II, And IL you
know news item. or become pos
sed of an inspiration which you think
might rebound TO the public veal
tell II to the publicity department.
Don's bury II In your own breast;
let your newspaper distribute II
where II will do the most good
Cooperate. You'll find II the most
restful, satisfying occupation you ever
engaged ina guaranty of material
yoll-being, an assurance OF the re-
ipcct and esteem of your fellows