The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1914-06-26
HERALD BOOSTING
GREAT FACTOR IN /
COUNTY OF MAURY
PAPER IS Dolkia A SPLENDID
WORK IN EXPLOITING re,
SOURCES oFlsEcTIcN.
DECLARES PROMINENT VIsITOl
Hon. Newt r. Waite, Ct Giles coun-
" Says That iris Journal Has
Done 2 Great Deal to Promote the
Farming Interests Of Dimple.

The people of Columbia and OF
Maury county should gram The Her
aid subsidy for the immense adyer
tising that it and its star give ia
your great county" This statement
was made on Tuesday Afternoon to 3
representative of rhe Herald by Hon
Newton H. White, speaker Of the sen
ate, and one Of the leading farmers
Of Giles county.
The Herald never misses an op
portunity to boost tile agricultural
resources Of Maury county" contin
ued Mr.. White. IF mau sells
lambs that are pir, ,ear,ier or a lit
tie heavier than usual the whole
world gets FIRST hand information OF
that fact The Herald not only gives
it to all its readers, but through its
connection with the Nashville papers
Maury county is the best advertised
section OF all Tennessee.
The Herald has keen.r and
more accurate appreciation of the
Importance Of the agricultural re-
sources OF its county than any paper
that I read. 1t realizes that this is
an agricultural section; that the
great business interests Of its county
rest upon the rrosp ,rity Of the farm
ers and therefore 1t uses i.s columns
with extraordinary hberality to fur
'ther the farming interests. And you
have no idea Of the value of this pub.
licity. II a farmer In one end OF the
county reads how a farmer in anoth-
or section made an exceptional yield
on a certain acreage or fattened his
lambs for market little earlier than
common or developed his steers fast.
er than usual, nine times out of ten
that farmer IL going 70 Investigate
and see il he cannot do the same
thing.
1T may be, as some newspapers
claim, that this exploiting of what
the farmers are doing is free adver-
tising. but believe that the paper,
in increased usefulness and in It's bet
ter ability to serve its real advertis-
ers, gets good returns. Not only
that, but its merchants arc always
|profited by the creation Of spirit
OF optimism which this publicity OF a
county's resources inevitably leads
to. tt&
Il do not agree with The Herald al.
together politically, but l do most cor.
daily endorse its splendid efforts to
advertise, develop and promote the
farming and live stock interests OF
its magnificent county. And I must
say that this spirit Of boosting in The
Herald is not confined to the farming
interests but extends to all other
things in Marry county. For exam.
pie, If Maury county has swindler
The Herald at once makes him the
cleverest in the annals of crime; II
the county has a murder it is the
most horrible ever known in the an
nails of criminal Jurisprudence. No
woman ever marries In Maury coun-
ty who is not the ideal in face, form
and character of ain the women OF
the world; no groom in MauIy coun-
ty ever leads q blushing bride to the
altar who does rot, in The Herald's
view, have tie most brilliant prom
ise of a future. And should misfor-
tune come as it does. in the way Of
drouth or storm, The Herald tells
that Maury county has had an expe-
rience that no other county has ever
or ever will shave. It is surely a
great factor IN the development OF
Mary county and L rejoice that the
county has such an ideal booster"