Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1914-12-04
DENTZENS OF SEA
HAVE BIG DAY AT
FOOD EXPOSITION
Man-eating Sharks, Lobsters,
Frogs, Mackerel and Other
Fish Attract Hundreds to
Market Show.

! Gee whillikins, but that's a whopper!
How'd you like to have him swallow
your"
Yes an just look at the teeth! guess
he'd chew you all up at once, wouldn't
| her"
This conversation was overheard today
in the Reading Terminal Market where
"Sea Food Day" is being featured in the
| annual Food Exposition, which opened on
| Tuesday. The speakers were two young
! sters, who stood i'm a crowd which had
gathered around the fish exhibit displayed
by John Il, Fitzgerald
The fish attracting so much attention
was a monster shark, captured on Mon
day Off the coast of Massachusetts. 1t is
almost 10 feet long and weighs $50 pounds
1t is "shure 'nuf" shark, too. with two
great cleaning rows OF white teeth under
Its blunt nose.
Other notable features OF the "Fitz-
gerald show" as people term it, are
great blocks of ice with fish and Holsters
frozen in them, and rare products as red
snappers, captured in the Gulf Stream,
and blunt-nosed ''pOmpies" from Florida,
which can be had for 10 cents a pound.
FROGS A LA CRANBERRY"
There are also interesting sea food ex-
Merrill & Hopper. The unusual feature
of the iirst-named display is a great num-
Eer OF frogs a la cranberry" which oc-
cupy tho front row of the exhibit
Ihough not strictly a sea product the
relationship is close enough so that the
feature Is not incongruous. Each frog
is dressed with cranberry. Merrill &,
Hopper are featuring salt and smoked
hsh' chief among these being Norway
mackerel and Goldfish, cut and packed in
new and novel ways.
promoters OF the exposition declare the
affair huge success W. A. Bender ,
poultry dealer who has been at the Read
ing Terminal Market for many years,
said today:
The only thing can't understand is
why we have been doing business ali
these years without holding an exposition
before last year II does a tremendous
amount of good. not only to the dealers
but to our customers as well.
'Co-operation and thorough acuuaint-
anee with our customers are what we
want and this is the way to obtain n
The rest is up to each man, and n no
treats his customers right he will sue
ceed. For my part, I always consider
quality first and price second. I get the
best that can be had and sell II at a
reasonable profit, but try to make that
the feature of my busness-just quality
ms Spltll Is Ielecped throughout the
market. Each dealer seems to have real
lied the purpose Of the exposition is 10
give him a chance" and each seems
willing to do all in his power to Justify
the confidence with which the visitors
approach him.
PRAISE FOR H. C. GERHART.
Much OF the credit for the establishing
OF the exposition is attributed to Harry
C. Gerhart, the founder and president of
the Reading Terminal Market Business
Mems Association.
In speaking of the work accomplished by
Mr., GerhaFt for the good OF the market
as a whole, George X Clark, the seere-
tary OF the association. said;
~ don't believe there Is a man in this
market who has the interests of every
one so at heart as has Mr. GeFhart. He
entered the butter and egg business ss
years ago in the old Twelfth Street Mar
ket. and has literally grown up with
the business. until his life Is centred In
the market and its people.
Two years ago he conceived the idea
of uniting all dealers Of the market in
the Business Mems Association. This was
accomplished, and things began TO inn
prove Immediately and have continued
to improve ever since. Then Mr.. Ger
hart began promoting the food exposition.
and was so enthusiastic that II didn't
take long 10 get every man In this mar
ket behind him"