The Washington herald., 1914-10-05
"Opens TO THE
PUBLIC TODAY
Greater Palais Royal Takes
Another Stride in Its
Upward March.
ADDITION COST $l5O,OOO
Store Equipped with Latest Devices
and Convenienees, and Carries a
Wonderfully Complete Stock.
ADDITION COST $15O,OOO

When patrons Of the Greater Palais
Royal, at Eleventh and @ streets north
west, flock to that establishment today
they will be afforded a beautiful addition
containing enlarged stocks to inspect. A
steady growth OF the store ever since its
FIRST opening has necessitated the erecting
Of a new part to the building which is
six stories in height and practically
doubles the floor space formerly occu-
pied. This will be opened this morning.
The new structure has, been under con-
struction since last January. has cost
more than s15o.0OO and has new equip
ment totalling. in value. an outlay Of
over $4,000.
A. Lisner. the stores manager, has
been in absolute charge OF this enlarge
ment He has made use OF his wide
knowledge Of the publics needs in suiting
TO the Greater Palais Royal every ap-
pliance known to modern ingenuity for
the welfare OF customers and safety OF
its employees. He has been engaged in
the dry goods business in Washington
for the past quarter-century and has been
just as active in the growth Of the city
as he has in that OF this establishment
II Game Here from Germany.
II Mr.. Lisuer was born in MeinIngen,
Germany. in 1852. and received an acade-
were the prominent studies in the schools
he attended, and he gave little attention
| to business while in Germany or had
little thought of entering upon the career
| In which he has become so successful in
America. Circumstances, however. caused
him to enter on a mercantile career when,
while still a young man. he came to New
York and took position with Altman &
! Co. dry goods merchants.
| Young Lisner proved an energetic en-
ploye. and while in the employ Of the
Altman company he won promotion after
| promotion. When the company was
| looking for a new buyer, the aptitude and
close attention TO business matters OF
Lisner attracted the attention of the Of
! fcials. and he was appointed.
Mr.. Lsner's genial personality impress
es itself upon those he meets. while his
unfailing courtesy and his natural kindly
spirit constantly make him new friends
He is a man OF unswerving integrity.
his word being taken as final by his
social as well as his business aquaint-
| ances. He. is a delightful companion,
possessed Of a fund Of humor and a won
derful knowledge Of worlds affairs. while
as an employer he is admired by his en-
ployes for his considerste treatment and
his uniformly just way of dlsposing
OF the many annoyances that are incl
dental to the conduct OF a great business.
October . FaVOrIte Month.
Mr.. Lisner was born. In October. and all
! the important steps OF his long business
career have been taken in that month.
II was in October, ISL, that he resigned
as buyer for the Altman company to
come to Washington to manage for his
brother . small dry goods store on the
northeast corner of Twelfth street and
Pennsylvania avenue. Later his brother
relinquished his interests in the store to
Mr.. Lisner. An indomitable determina-
ton, and a keen knowledge Of business
earned for Mr.. Lisner the business he
now has, and he watched its growth
from the small enterprise in a little
store, with only a few clerks and a
small capital, to one OF the largest dry
goods concerns south Of New York City.
Mr.. Lisner remained in the small store
for several years, and gradually won
the confidence Of the people OF Wash
ington, and the respect OF the business
men of the city. Then, seeing that the
business was outgrowing his store, he
decided to build a new dry goods house.
Although F street, at that time, was the
only important street north Of Penn
sylvania avenue, Mr.. Lisner believed the
trend of trade would be toward the
northwestern part OF the city. This fore
sight led him, in 1892, TO begin the con-
struction Of the present building on the
northeast corner OF and Eleventh
streets.
Moved In 1893.
Mr.. Lisner moved into his new quarters
in October, 1898 Since then the growth
Of the business has been steady and the
corner. which had been an out-of-the-
way place, rapidly became one Of the i'm
portant business centers Of the city New
methods have been introduced from time
to time and the business has contlnu-
ously expanded. In 1911 the first addition
to the building was made. allowing the
Palais Royal TO double its stock The
growth Of the concern in the last few
years has made II impossible to make
the extensions in the various departments
desired, and last year Mr.. Lisner decided
to make another addition to his build
ing.
The Palais Royal now has sixty feet
front more than it has had before, or a
total Of l55 feet on G street and 300 feet
on Eleventh street. The building has an
additional 5000 feet of floor space and
the total floor. space in the two sections
OF the building is nearly 100000 square
feet.
FireprOOf Structure.
Every floor of the new building is
equipped with the latest safety devices.
The stairway is inclosed in fireproof walls
and the elevators also have been made
fireproof A sprinkler equipment has
been installed as a further fire preven-
tive. Mahogany fixtures have been plac-
ed in all OF the new departments.
The first floor OF the building will be
utilized hereafter entirely for the small
goods" departments. Novelties, jewelry,
lacings, gloves and mems furnishings will
be sold in the old part of the building
and the hosiery and underwear and books
and stationery departments will be locat-
ed in the new building. The small goods
departments will be divided about equally
between the two buildings.
Balcony Attractive.
The balcony, in which manicuring and
hairdressing parlors have been located
Is one OF the unique features Of the new
establishment. The entire balcony is fn-
ished in white enamel and plate glass.
Booths for hairdressing and manicuring
have been built and equipped with the
latest electrical appliances. The hair
goods pArlor also is located in the ball