The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1914-08-02
eLECTRIFlCATION OF CARS
PLEASING TO WOMEN
Electric Lights mud Electric starter
Wake tins-Drivcn Cnrs Popular
with the trntlcr SrN.

Dealers handling SaSolcmc cars In
the last few seasons have found IL more
ana more to their profit To devote in
creasinS attention To women W":..en
appear 20 be casting the deciding vote
on which car Women. with 'hc
elcctrihcation Of gasolenc cars. are be
'hg won over from the elcctriCs as
pleasure cars More women are driv-
ing Sasolene cars this summer than
ever before. and with the more com
plcte clcctriication of the GaS-drivcu
ears by the perfcctinS of the electric
Seai SHIFT which eliminates Still
further any need Of muscular effort by
the driver the bigger gasolenc car
dealers arc even now planning CON
sistant fall campaigns for feminine fa-
vOr for their particular ears.
The growth Of popularity %: the
gasolene ears. with wInocu drivers can
practically be gauscd by the progress
OF their Identification. First cam. the
electric lights which did away with
the troublesome lightuin. Of lainpy.
, Then the electric starter that cli,ri-
mated the nccd Of the well developed
biceps To turn over a balky motor
az well as the dangers Of back fire.
Next. electric recording devices were
established. and nov the success. of the
perfected electric gear shift appears
assured
With each Of thegc steps has come
increased popularity with women mo-
toriSts and there is cvery reason to
believe that with this last and great.
est step so far. the Increase in popu-
laritN viii he proportion. The self
starter really brought the gas car into
class or those the average woman could
drive without assistance. but for every
llmc the motor is cranked. the driver
has To 20 through the physical work
m al t,tr, "A.
many women this has been a real draw
BACK 10 driving as they nnd IL difficult
In master the physical movements
either tho reach is too great or the
bending movement necessary is inter
ferci with by the clothing. With Ties.
objections swept aside Til. fail women
vii. feel at home at tho wheel
Another feature in this latest addi-
ton 10 standard equipment which IL
strongly recommending Itself to tho
other sex Is that Of being able TO pre-
pare ahead for gear changes IN APP
proachine 4 condition of the road. or
,raAic. where a quick change OF gears
may lie necessary the ch3n2c j. pre-.
pared for h. merely pushing tho hut
ton for the gear desired. 1t the mo-
Lcnt IT is needed, q pressure on The
clutch. such as is instructive 10 most
drivers. completes the change
with this comes the relief from
strain which naturally follows Thu.
eyes can always lie kept on the road.
the hands OF the whccl--a big advan-
ta:e for women at Il critical moment
or Nhen driving III traffic There iy
no longer fear OF moments hcuituucv
stripping tie cars gcars-aud tn.
KNOWLEDGE gives added confidence ana
ease rf mind. as well az ease II cr-
fort in plotting the car.
The added appeal OF tho casoleuo car
for women motorists "ll nnd rcncc-
ton IN the advertising Illustrations and
copy this fall. The appeal To women
couchcd ia feminine forms VIII plar :.
stronger part IN the advertising col
nnns than in any day since the adj
vent % the motor car.