The Washington times., 1914-11-12
REVIVAL OF BIG BUSINESS DUE.

r. rank James RaScOVer, vice preSi-
7ent of Albert Frank & Co., OF New
York, says: I'VE know definitely from
orders received by our firm that re-
,ival of big business among advertisers
to actually begin, especially in the
transportation advertising, which is one
of the greatest barometers of general
commercial conditions"
Wylie B. Jones, president of the Wylfe
E. Jones Advertising Agency, of Bing-
lamton, says:
Aside from the European business
that we were placing before the present
war. our business is better than 1t was
a year ago and bids fair to continue
prosperous, through the winter and
spring. Clients, whose advertising Is
iunning in the usual way. report as
good or better sales than 1or tne Same
period a year ago.
Franklin P Shumway, president OF
the Shumway Advertising Agency, OF
Boston. says;
Nearly all of our customers are NOV
ng steadily forward in their plans FOR
next seasons campaign, and several or
them are increasing their expenditures
for promotion work.
We are convinced that most manu-
facturers are confidently expecting
satisfactory winter In business, with the
probability, daily increasing. of 1915 be-
ing a year of good sales at fair profits
Expect Busy Season.
The E. P. Remington Agency, of Buff
falo, has the following to say:
The board of directors of big local
plant has just authorized a newspaper
campaign on a new article which, at
our suggestion, they are about to put
out ~
"The above officials Of another Buff
falo business have just recommended
to their directors the inauguration, i'm
mediately, of an experimental cam
paign.
so far as our own experience goes,
we expect very busy fall and winter"
Edward ]. w. Profftt, of the Proffitt-
Larcher Advertising Corporation, of
Providence. r. l., says:
"Of advertisers with whom we are
in contact, we find them divided into
two groups-those who are waiting I'M
til they can determine with some degree
of certainty the, length and probable
outcome of the European war, and
those others who believe in keeping the
fires going under the boilers so that
when the steam is needed, full pressure
will be there"
Harold +. Barber. of the ]. W. Barber
Advertising Agency. of Boston, says:
THE war has practically not affected
us at all, and the press. manufacturers.
and retailers are all doing such good
work in the promotion and furtherance
of home goods for home people that it
seems to us this must more than over
balance the drag from a few doubling
and doubtful Thomases."
"We," said Richard A. Foley, presi-
dent of the RichardatA. Foley Adver-
tising Company. OF Philadelphia, have
such faith in the future of this country
and of advertising in particular that we
have increased our expenses through
additions to our staff by between $4,000
and $40 O00 and have remodeled our Of
fees and signed a three years lease for
increased space
Some Accounts Increased
T. E. Moser. manager of the Utica.
N. Y, office of the Esser-Wright Com
pany. says:
"It appears clearly evident that the
'readjustment' necessitated by reason of
the European war Is right now tran
spring and will be thoroughly effected
within, at the most few months.
Several of our newspaper accounts nave
increased their appropriations this year
over last, due to their having secured
greater distribution.
THE American globe trotters who
have been spending annually thousands
of dollars in Europe are compelled to
return nome ana ldhe up liictL itSi-
dence in this country, so that this
money will be in circulation with us,
writes William T. Mutually, of Maclay
i, Mutually, of New York.
Instead OF American boys and girls
being sent abroad for education, you
will see all Europe sending its youth
to this country to complete their edu-
cation.
"JTndoubtedly America has jumped
twenty-five years ahead and Is today
the leading nation of the world"
Carl Irving Robinson, of the Albert P.
Hill Company, Of Pittsburgh, says:
I'VE are in full view of harbingers
that in our opinion point unduestfonably
to a period of prosperity such as this
country has never before experienced.
with the exception of some textile
accounts, which have had difficulty in
securing German d>s-stuffs. and some
touring accounts, our business has re-
mained stable. most of our, clients
greatly increasing their advertising ap-
propriations over the previous year.
Now is the time, if ever. for Ameri-
can manufacturers to prepare for pros
perity. as we have grain enough to
feed the world. cloth enough to clothe