El Paso herald. (El Paso, Tex.) 1901-1931, 1914-02-14
u1ar" an Exclusive Display of Dignified Elegance!
Beginning Monday---
Special Silk Week


Special Silk Week
ATOW that our new Spring fabrics are
~ In and our silk section is filled to
its capacity with the leading creations
of both foreign and domestic manufac-
turers, we have chosen next week as
Special Silk Week." and Will make
this period of special interest to our
patrons and visitors. All next week you
Will find displayed in the silk depart
ment, the most wonderful collection Of
novel and fancy dress silks possible to
be seen in the Southwest. IF YOU have
not determined just what your Spring
wardrobe is to consist of a visit to the
popular" Will be Of wonderful inter
est and value to you. An hour spent
studying the new weaves viii make it
easy for you to determine which fabrics
are most suitable for your wear. We cor
daily invite you to visit this depart
ment daily. Keep pace with style by
seeing the new fabrics and reading our
Partisan Fashion Books which are at
your disposal.
CHIFFON TAFFETAS-At present are very much IN
vogue Very popular indeed are these beautiful soft
fabrics. We are showing splendid assortment of
these Tafetas IN many novel and plain effects, at
$500 yard down to, m
yard. $1,000. = = ~
EGYPTIAN CREPE-This beautiful heavy creped
silk has won most prominent place among the lead
ing silk fabrics for Spring. being both beautiful and
durable As inch $3.50 quality. Special % *
Silk Week, rd..................... A'A
TUB SHKS-36 inch plain white and tan tub silk. A
beautiful heavy quality extensively used for skirts and
waists, night shirts and pajamas. Guaranteed to
wash. $l.25 value Special Silk CO.
Week, yard. ACKNOWLEDGEMENTS. ..... OslC
75c CREPE DE CHINE 49c-LOvely. 60 inch quail
ity, In all shades. Excellent for underwear, waists
and soft dresses. 75c value. Special 40
Silk Week, yard. ............... .-FsRG
BROCADED CREPE FALLE-27 inch heavy silk
quality rich silk for street dresses; splendid color
assortment Exceptional 75c value. 20
Special Silk Week. yard. ................O SC
ORIENTAL PONCE inches wide. in natural
color ony splendid. heavy quality for dresses. skirts
and shirt waists. Regular $l50 value. ~
Special Silk week, yard. SOC
CREPE DE CHNE-42 inch all silk Crepe. de Chine;
a splendid heavy quality worth regularly Sl75 and
$500. Special Silk ATAs
Week, yard. ............s..ss.s.s = = ~
CREPE METEOR-42 inch all silk quality; one of
the seasons most beautiful and popular silk fabrics;
comes In a wonderful range Of colOrs. A splendid
heavy quality that cannot be duplicated for less
than $3.50. Special Silk 800
Week. yard. 10y ! 'NsS
BENGALINE SUTTING-44 inch all silk quality. very
heavy deep finish; most popular for tailored dresses
and suits Comes IN navy Copen. black. antelope,
yisteria walnut and taupe Regular $3.50 value.
Special Silk e. ~
Week. yard. ..-...sss @@'eS -
CHENEY BROS WASH TUB SILKS-Just arrived.
a shipment of the most popular and servceabIe tub
guaranteed washable and fast color Ideal for
skirts, blouses and dresses. Comes IN neat striped eff
fects. g inch 90 grade. Special 90
Silk Week, yard .....................O OF
SHOWERPROOF FOULARDS-Cheney Bros
Showerproof FouIards means style. service and salts
faction The three essential factors IN the makeup
of gown. Wonderful indeed is the steady demand
far these most satisfactory silks Each year brings
hundreds of new customers for them. We are show
ing most complete assortment Of these foulards.
The $l25 grade at S1.OO; o.
the $l.0O quality at, yard. ...............O CC