The Birmingham age-herald., 1914-03-06
SPRING OPENING OF DRESSMAKING
 PARLORS OF L., J. &L

Gorgeous colorings, exquisitely dainty I designs, beautiful fabrics and trained | artists with their skillful hands to handle them were the keynotes of the spring opening of Loveman. Joseph X Loeb's dressmaking parlors yesterday when hundreds of Birmingham,s fash ionable women went hither to see the latest importations and newest models on display.
 In the new dressmaking parlors Love- man, Joseph & Loeb have acquired a distinct sartorial triumph for nothing more complete or up-to-date has been seen in the south
 The handsome rooms, much larger and more commodious than ever. fur nished elegantly with myriads of hand some mirrors and rich green carpets covering the floors, the white wood work blending perfectly with the sur roundings. making the parlors not only pleasing to the eye, but comfortab ble and up-to-date in every respect for patrons.
 It is but step forward by this prog ressive and wide awake f1rm which in the future means to follow up this im- provement by making the dressmaking parlors the equal of any at home or abroad
 No longer will it be necessary for the women of Birmingham to go elsewhere for their gowns, for they can purchase right here original models at far lower cost than he same can be had in Paris or New York.
 Yestarday bara a m o orpi .3;s play of materials from the costIiest laces to the simplest chiffons, wonder full silks, satins, crepes. gabardines, taffetas and figured materials of diga- phanons texture, while the display of original madels from Paquin, Boucher, Jenny and other noted coutourieres, was a distinct and very much appreciated innovation.
 In charge of the dress goods depart ment is MT. William Morris, whose long connection with the firm, and whose unfailing consideration and affa- bility to his customers has made him an important factor in the upbuilding of this department.
 Madame Husted again has charge of the dressmaking department proper, and her style and grace and beautiful taste in matters sartorial fit her ad- mirably for the position occupied.
 Associated with Madame Husted is Madame Hermine. direct from Farce, if you please, and having served in many of the most exclusive shops abroad promises to be quite an addi- tion to the dressmaking department at Lovemans
 MT. c. Marine Is in charge of the ladies tailoring department and his rep utation as an up-to-date and capable artist is too well known by his large clientele to need comment.
 In speaking of the fashionable fabrics of the season MT. Marine said yester- day:
 The materials to be used this spring are the most attractive I ever saw. Soft clinging fabrics were shown prin- cipally in New York last week, the plain and moire taffetas being used great deal. A new taffeta known as the Pussy Willow taffeta, is the most de- sirable. The Maritime prints are especial ly good. being designed in the art schools of Paris and used by Paul Poiret. Hammered brass crepes are very fashionable. gabardines and all sorts of gros grain failes, and moire velours are the newest things for separate coats, while the colors for street wear in any of these materials which are most popular are the wistarias. blues, all shades of green and tango"