The Anderson daily intelligencer. [volume] (Anderson, S.C.) 1914-1915, 1914-01-13
81 i s. II 81 81 IS IS - 81 s. 81 81 81 !.
WITH TaE AD 1IAS. !
81 u i s. II. u " g IS If II. sls lllss Z
RY IT(lIlACE ANnEIlS az. ndYef3isiri,,


manager Title Guarantee nssd
Trust company, New York. &
Mr, Anderson in "a recent talk be-
fore the Bank Publicity assccinfion
ssis 5 iii ii ss
Ing newspaDeE advertising:
IN my opinion the standard news
papers are the best medium to acy
comp psiah results. mean lust what
III 4 standard newspapers. For
the purpose pf nal ii & la General I'M
pres sion do not believe ih using the
Rel ligiou3 or the busineEs or trade
pifblieati ions the then ricai or tae
aaRcIal. OF tle Socaf society Uapers
nor do II believe ~ & progfanis
or biiibparts These ali have their
use IN the rroper Tins and place.
general. lasting isspressiioh.
reason for this II as follows;
EiycEy man who IS likely g have
-: g;;@
reads a EaiIys paper He may not
read the same paper every day, and
snslta slssvA he h.ar 80 A no t.anAss
lie may not Fsai with equal atsen-
ftou aAC1 HayfsJifuy 40 ING lIIIIIS eRCn
day tt is his Intention To spend some
tiIsle with one S &c the standard daily
t'If YOU advertise once or twice d
week iIg All 5of the standard ,liily 115s7z
pegs ultimately YOU will reach that
man. At first he NH not be coEsci-,
9iss OF gcur Advertising at ali. The
first effect OF your dveEsi siaelnens win
he on his 50 ubennseIoug selg .ie
sesl5ist III aiss =; M Jiii
him Without his Moving Il. ct =
later TING IL Viii penetrate to bis
asltS cicus self and IN time may
snffect nSni Ia ssich an extent that he
3alto deilnttej decfd edY n terest IN
sphospgraph oa Chat mans i mild that
Israiiaa rs " ii1 inspire him iysfth 6Il iiAs
teKest af5d d desire sS Use S3tiF bank
/ p Es5f ~ If tho pers ru
ftaaoussg yen are s,tre tc scconapli isss
1 fTfia . I 5aV II. Il.
wherefore i g nesdassry tO sss
! his religious side. sAf his biissEiess SID
or his ensuee enEeE d, or the noSiet9
sides c1 are osily sprea Inc ycssJ ans
naRniiion nill leces ~, e you DO get
him both fiIneS by using hoth napers
yott are really dup ing your adsef
tiseInett; dor sf you fas him the dfsl
ti1ae thrcHsh hie daily pa1ser II IS nit
necessary 10 get him the second TINE
through any p1flSr = Will be IN
fil.it ELS better to iIttfeasa q the her
Eos advert Isaments IN the Etafg darfi d s.
IS Papers Than 70 tr9 Go rench the
/ man srofa anu4liev stan ipninb % well
As this niies
he aiaoANt oS pace ynu Use AID
! fhe er ~ times SOU atlySrtlfa
sarg accord ingl5 10 the size Of the
bank ana tho aruoutt q rlel1ex ta.at
yo3 want to spend II Is my assVisa
th1t sca ag SOM efiAsr i q e. en- e5ae
/ 0s She advert lsenlHnts
ssg relieve Sn aisina plsnts af = lliie
spae yon aSe S1lIE % use 1ksy
fiRes esysgIe ceiuf9ls. tsSifl1 xaa ~
Ees better result los The pafrgss et
ma sn q seReriii ltspt QTs Is you
Sa nak nae moro than 100 words "a
5lsis afeea lisla Seu Vii II you use
700 words. repent ;lssl : INK 2sssI
81 sas e6i1t iaG % ~,
k1Fha psl Hon o. your 1
xcllr c itFll "a q s<rlslpa Slikr
iSefses or sfe on ess
NJ ts1olieg
hiltRf5. as0sl xloas N6s 3flll6e1ce se
- pnhlIe pls ilssls gag g
hefS ~ a 1ssae ssi7i 81. any D La
! 5 81 5Ss=sH 4: Is say, hi ssois
ys. siica y; 81 ara Is 1pe9tls
asae the pse II efa;gs has eosSS$
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