Evening star. [volume] (Washington, D.C.) 1854-1972, 1914-01-18

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blue ribbon honors in the goat show' and he began
laughing to himself
HE had me mystiied. You'll see it all when he
No spelling the fun for you Just sit back
and isten and when you don't understand keep mum.
Drop in Butts and tell the little crook that have
pppin of an advertising scheme Pile it thick. You
can't go too strong. Get him here: I'll do the rest.
T HAPPENED to catch Arthur on dull day. and be-
fore was half through talking he had his hat on
and was trottng along to the Algonquin Building.
Hello, Walter!' he lied, without Ticking eyeash.
THAT was funny coincidence. I was just about to
send for you. I'm not satisfied with my advertising
Made big mistake passing you up last spring, and I'm
just ripe for something clever. Opening store
month, and need ripsnorter to start 'er off,
walter had been busy writing ever since left. Mr.
Butts he announced, if this stunt doesn't make the
town talk for month, III scratch my off the door.
III make that shop of yours famous overnight
@I'm ready, grnned Butts. Let her rip
walters face solemn as mummy's; but
caught the light in his eye and turned my back to keep
from laughing outright L was about to remark, he
opened up, that curiosity is the strongest trait in
human nature As rule, don't believe in freak ad
vertsng; but there occasions which it well
serves its purpose I'll waste further time in
panaon Let read you this letter. and if after you
hear it you don't say with that every who
ceves copy will break his neck to get to your shop
and find what it's all about, then know nothing of
people publicity.
dear HEART began Walters etter-Father is ILL., and
must to him. have left your suitcase at Butts
4th and Bancroft-sts Ask for Mr.. Butts he will
give it you / tried reach you the phone; but
you So you be with this goodby.
Womanlike. couldn't help thinking of you, in the
midst of my worries. beautiful silk shirts in
his place and couldn't resist the temptation to price them
Only FIVE dollars apiece laid three aside for you Be
sure to look at them And Dear YOU have such horrible
in neckes Youd look stunning these wonderful
knit fournhands that have just Are you angry
for daring make these suggestions? Of course I'm
silly old goose think of it. Write regularly and
always remember that am
Your own fooishly fond FLossIE.'
HOW do you like it?' asked Walter.
: BUTTS went it two three times, and then
caught the point. Like it he cacked Sinclair, do
you think for minute could pull off joke like that
"'Why, sure agreed Walter They'll all fall for it,
and when they find out how clevery you fooled them
every mothers son of EN- will stop few minutes to
laugh it That will give you a chance to get
personal footing with hundreds of new customers.
Then he explained how we'd work it. Get girl with
of those up-anddown, splitrail society hands
write the original make zinc plate of it, and have her
address the enveops to every the blue book and
the club lists, but send them to the home addresses
Arthur took it all in but declared he could not
it-would not do for im-no, indeed! In fact he got
huffy because imagined he would cheap stunt
like that and slammed out Of the Office.
"'You got him. said. 'r-o-t-NOT.'
~'Oh, didn't I?Water exclaimed pityingly. Inside of