Western Carolina Democrat and French Broad hustler. [volume] (Hendersonville, N.C.) 1913-1915, 1914-02-12

T
have the goods to deliver, and were
going to fight and beat B at your
own game. We're going to make you
take your own medicine, Mr.. Pembroke.
We're going to make you compete with
US. We're going to advertise as no ar
ticIe was ever advertised before.
We're going to post and plaster from
one end Of the country to the other.
We're going to snow you under, that's
what were going to do, and we're in a
position to do it.
broadway was as proud of Wallace
as he had been of himself. what do
you think Of that?" he asked the
startled Pembroke.
Pembroke smiled. He had 3 wen
trained face. He also was an egotist,
both for himself and for his company.
w spend a million dollars annually
In advertising, Mr.. Wilson"
No you don't" said Wallace
promptly. know what you spend
better than you do yourself. And my
name is not Mr.. Wilson, and I'm not
Mr.. Jones' secretary" He pulled q
card out Of his pocket. Here's my
name and here's my business"
Pembroke took the card, looked az
it and was really affected. AS far as
he was capable Of showing real uneasi-
ness he showed it then.
You mean the Empire ADVERTISING
company is behind this business?,
The Empire Advertising it
must be remembered, was the largest
in the world.
Wallace had not thought of that. He
had not meant to say the Empire was
actually behind Jones' Pepsin gum.
But now that Pembroke had suggested
1t, it seemed to him to be a good idea,
and, without taking into consideration
the important fact that his father. no
himself, was president of the Empire
Advertising company, he took the
plunge.
That's just what I mean, and we're
going to do five times as much adver
Using as o ever did, and at one
tenth the cost"
Then my people do no more bust
ness with the Empire"
"AH right" Wallace positively
sneered, then let's see how much out
door advertising you get this side O
the Rocky mountains"
Pembroke rose. He was not happy
but he did his level best to hide hiG
worry.
Very well, I'll take the 11:40 bach
to New York Come, John" He turned
then, to Broadway, and spoke omin
ously. "You mark my word, MI. Jones
you'll be glad to do business with III
before another year has passed."
All right" Broadway answered
come around and see me in about
twelve months. / may want to buy
your company"
Come. john" said Pembroke with
out answering.
Say, John, take down that last on.
said," Broadway called after him. :"
thought it was a corker."
The judge rose from the chair ii
which he had been sitting in a sort o
joyous trance. "T'd give ten years o
my life rather than have missed that.
Josie. who, IS spelbound, had beer
watching from the side, sighed hap
PLY: 1T was all wonderful.
Wallace smiled at her. Have tn,
stenographer make carbon copies O
all that Pembroke said-the entire con
v~ersation. We may need them"
discriminating, nearly every wore
Of it" the judge agreed.
Didn't I tell you I'd scare the lif,
out Of him?" Wallace asked in boast
full tones. 9
did your" said Broadway. 81 WASH
so bad myself, was II"
The Judge grinned at him in com
mendation. Then: I'll tell Higgins
that Pembroke has gone about hi
business. Perhaps they'll raise anoth
er cheer. It will make them all fee
just a little better-if they could fee
any better. He'll spread the news il
a jiffy."
well, what did you think Of it?'
Wallace asked Of Jackson. "Hov
about it, now that it's all over?'
lad Broadway was a little dubious. "It'
q good O10f h1f how ara VIC ooinr +,