The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1914-03-02
wuN pILNr

In a.aueius through th. raIky ud-
teuIaIug section ai b. uopriar current
ulne maaHne Nifh o a.r.ulu-
tom u more sham H quarter COT mII-
iau copies every month w., notice
iare, ANA striking advertisements OF
u.. aituutaros aI uoffll 600 of tine
towns and cities of california. of
mHuF ot .h, ,iucH aud uvu Boo ruah
mud ,uiuradp DrI the northwest. of
phooniN. Douglas Prescott Boo Nri-
yrua col pon ,s nd I-s Cruces inl
silver ,Ity 90 Sew MoNi0o, ana of
90 Fasp loo 1csaa
Wa failed, after o. ,utriul search.
Goo Hud anything In the magazine zee
hating Goo Albuqupi no. The Httle cite
ios of the southwest. ono after au-
other are falling u with Che public
ity procession rney hn,e learned
tho lesson. Thoy have tricl adycrtis
INK, and lko ever, merchant who hats
built business, tines have found that
they ruunot I've and grow without d.
So wr lind these Httic c.tirs 300 this
aud many magazines. telling of their
advantage spinning yarns about
their growth and their rcauur.cs. get-
Ting before sue pubiiy the cnnstani}
moving chaugc huntiug American
pubii, and Jhcy are rotuue results
,rcr, one of them.
Albuquerque nion srcms Coo De-
missing from the band Even SANTA
Be- b. shouting its attractions these
days and shouting Them with vigor
santa Fc. Also. ls gcttins results.
Thcro isn't u vacant house in SANTA
Re. and has uot been Tor q year or
more. Thcrc arc many new houses
there chief, residences 90 the bet-
ter class uuit Dos peorlc who have
come primarily for the benefit OF the
Sew MoSico climatc.
several weeks ago the Commercial
cluo at "a mcotiug nutshIc for onthus-
iasm and uu1numity uf sentiment. de-
tetmiucd "a mike "a yours advertising
campaign and Co spend thereon $500
o. month a committee WIS appoint
"a tu subscribe uhc money % was
believed there woull Doe little difh-
cuiD lu securing b. There would be
little difficulty loo securing D.. Hut no
tnnrt has s.a rt3dr. The commit
Gee has done nothins presumably bc-
"t s q bad lime Co start any-
Trims
Rut is it9 is his town over likely
Go need adycrtis.ns more IMAM right
MOVE This is the season of tho gear
m which advertising uf thc character
proposed should bcgin ID should ho
pushed vigorously throggh spring and
summor and TAN. and 100 the winter
we would have with ur-ihe results
% b. ollD seed thlt % ntr.onal udeer-
Using campaign wouid bring hctc new
business houses which would over
crowd she drld The objection is
either idle or thoughticss CO.. both.
Fow b@asinos- men lump into hopeless
competition win Established busi-
ness 90. as N, have heard 90 few mcu
contend. rortsin lines af business herc
Hrr now o-,er.ruvdeJ Wrat possible
menus can pe wbou Co. remedy This
condition save that OF brugiug more
people to support thc bus.u,s houses.
tu supply rus, m
Albuquerque never ha- hnd 3D. s,s
t.ualI. udt iii.lng campaian sun
puui,iy us Uo nave received has
come us u gln from the gods and
the ldt"rtl-ins Eods ac uettire
mshts OHaty of tho free ist th,s
da}s NoW DO 81, want publicity w,
mHai uay rof o. And DO thore .s one
thing $50 need one ,hina which auos.
ctorthng elise w4u hclp ls ou our
way g be- % tigorous wen conducted.
onthu-iasuCaily supported aayerus.ng
ciupuisu
once we try fuch % compaien Their,
viii neVsr tsain D. uouh'e n START
Ina mother
Lot as rcYlrc che enthusiasm of Cd
feV weeks ago ana ioin the procvs-
sion while tho Io.ning is good