Arizona republican., 1914-03-26
OR|ER SCORES PAPERS WHICH
 USE BAD ADS
Misleading Publicity Harm ful and Injures Home Most - Starts Agitation for Ad Club - Points Out Benefits

Scoring newspapers which carry fake advertising and inveighing against the use of fraudulent or harmful publicity, Editor Thomas Drier of Associated Advertising yes terday influenced gathering of newspapermen to form an Ad Club for Phoenix. It was at little din- ner at the Arizona Club that MT. Drier was drawn into a discussion of the so-called fake advertising, par ticularly that of patent medicines He hkened a newspaper to a manufac- turing plant, and showed how it's product, taken into the home might be detrimental to the product of the home, which is the ultimate manu- factory after all. Any influence that is exerted over the factors that make up human being should be a good influence. and the home is the place where all the bad factors would be most vigorously excluded.
 Adjustment of need to supply, he said, was one of the primary princi- pies, first recognized by Aristotle, who was nifty at digging up such things. He compared the newspaper to the mother nursing a growing child and told how demand and supply were automatically regulated in that in teresting process. Now, a newspa- per should no more think of giving its readers advertisements of a mis- leading or harmful nature, than a mother would dare to give her child unhealthful milk"
 Pressed for a reason for his con- ing to Arizona, he said:
 Well Eytinge, the convict writer at the Arizona penitentiary was the reason. I had wanted to see him an6 study him. But to say I was sur prised at seeing the wealth of inter esting things here would be put il too mildly, I came here with g large and comprehensive ignorance It has shrunk considerably however
 One of the party asked if, having come to Arizona with Eytinge 1T mind, he would not leave it with g much broader and more wholesome conception of the states resources fol publicity, and the visitor admitted he would.
 T believe that the visit of Mr Drier will afford an opportunity fol much improvement in the character of the publicity that Arizona gets, remarked Ira H. S. Huggett of The Republican, and Drier agreed that ii the Arizona penitentiary is one of the loftiest things the state car
 ApiZ 1lf C main talking point hereafter will be completely revised. Driers oWr impression of the state is now one ol irrigated farms rather than uplift in- stitutions.
 Appointing himself temporary chairman, Drier called for vote or the Ad Club motion. It was car ried. Garth w. Cate was made tenn porary secretary to do the cor responding with the national organ ization, and prepare the way for Phoenix club here to be affiliated with the 135 other clubs in thu United States.
 Drier arrived from the dam al noon yesterday, after a magnificen trip with Messrs. McArthur, Cate ant Blair. He returned with a handsome coat of tan, which he claims vii give him a big head start on his va cation friends in Boston. He left las night for Riverside, California, where he will stop for time before ad- vancing on Los Angeles. His itiner- ary takes him in a great circle III @ba 1uact ooaSt and hack through Northern United States to Indian apolis, where Associated Advertisini is published