Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-01-12

OF Los Angeles ana southern 'dH-
fornia, and incidentally the erection
Of the greatest building in the world
devoted exclusively to newspaper
purposes, an enormous edition Of the
tenth anniversary number Of The
Los Angeles Examiner ha.- been eN-
hausted Immediately upon publica-
ton.
II is replete with valuable informa-
ton and is deliberately Illustrated,
remarkable example of newspaper
art and enterprise. II eXempliiies
the splendid optimism of the Golden
West and the spirit Of achievement
which has made this great newspaper
OF the Great Southwest.
only ten years old, The Los An
geles Examiner now ranks second in
the United States in the volume of
advertising published and several
times has made the largest advertis-
ing gains of any newspaper in the
country. Its growth IN circulation
also has been phenomenal
Seven Full Color Pages.
~ TINS tenth anniversary nAlllbtI
printed in md-week, there are 1l2
pages, containing no less than 1897
separate advertisements, occupying
6,67l inches Of space, a total Of
1880 columns, testifying both to
the prosperity OF Los Angeles and
the popularity Of The Examiner as
an advertising medium.
Seven beautiful front pages in fun
color eXempliIy the character of the
contents of as many special sec
lions OF from twelve to twenty four
pages each, Other pictorial features
include five double pages. showing
severally the exterior of the new EX-
aminer Building, it's interior segre-
CATION into departments, the fine
harbor Of Los Angeles. the great
aqueduct just finished by the city,
and the Panama Canal, the compile
ton of which is of such great com
mercial importance to the South
west. Besides, there are many page
wide halftone illustrations.
Over 1850 Inches of Pictures.
The halftones, not including the
many that adorn artistic advertise
1nents take up 1850 inches, or 20S
columns of space The remainder OF
The edition is given to news of the
day and mainly to special articles,
many of the latter bearing the sigma
lures of well-known persons
A section of twenty four pages de-
scribes The Examiner Building, one
Of the newest and greatest marvels
of wonderful city. The real estate
deal, part of which Wa the pay
ment of more than a million dollars
by William Randolph Hearst for the
ground upon which the building now
stands created sensation at the
lime Il -'as made, involving as it did
the opening of Broadway the prn-
cipal retail thoroughfare, to the
south, and the extension of the
downtown business section in that
direction
Mr.. Hearst's instructions 10 the
architects Were to provide plans for
4 building suitable arChiteCturally to
southern California, its climate and
traditions, and also fitting the most
modern OF newspaper requirements.
In both respects success has been
achieved.
Building Is Ideal.
Singing Architecture" is the
graceful phrase suggested by this
building to Charles +. Lummis, the
notedsauthor, and an authority upon
the history of the Southwest. EN-
perts declare il perfect from an en-
per men describe it as the realizat ton
of their dreams.
This, the greatest Of newspaper
buildings, is 1923 feet in length, ia
feet wide and l25 feet high. The floor
area is l02,272 square feet Archi-
tecturally it slavishly follows no set
type, but has an individuality of its
own, which popularity may be com
pared TO che mission style, but more
4t.HlN. k.1 a..
the best of the Spanish Renaissance.
The equipment is the best that
money could buy, steel supplanting
wood, even as furniture, wherever
practicable. Approximately half "A
million dollars was spen: in the
pressroom which is as long as city
block. Huge presses with a capacity
Of 1865 000 twenty four page papers
an hour have been installed to print
the big editions of the daily and sun
DAY Examiner.
Shows Country's Prosperity.
Particular attention mas been Civ
en- TO the health and comfort of The
Examiners army Of employees. the
lighting and ventilation being ideal
Shower baths and other unusual con-
NenienceS are provided.
While a million population for Los
Angeles in 1920 is the keynote Of the
promotion features of this special
edition, II sets forth not only the
progress and prosperity of the larg-
est city on the Pacific Coast. but pre-
SCENTS the advantages and achieve
ments OF every other section OF what
IS known as Southern California
Complete and elaborate reports to
The Examiner show that, in the face
of discouraging financial conditions
throughout the country. the last year
has been notable in every town and
county Of southern California for
advancement of every kind.
The commercial products Of the
eight southernmost countries last
year, according to The Examiner
figures, reached a total value OF
f26S22S000
Best OF Roads.
one indication mentioned OF th.s
prosperity SIS the fact that there are
$4,000 automobiles in Southern Cal
ifornia, and there is not day in the
year when they can not be used for
pleasure rides over the best system
of roads in the West. Los Angeles
County itself contains more miles
of good roads than any other count,
in the United States. The city o.
Los Angeles spent nearly $4,000, O0l
last year on street and boulevard I'M
provements
rNI-