Wausau pilot. [volume] (Wausau, Wis.) 1896-1940, 1914-06-02
"WORK FOR WAUSAU"
Large Slogan Sign to be Erected on
City Hall Donated by Wausau Street
Railroad company.-s50 colored
LIGHTS

Lights.
/ The Wausau Street Railroad com.
pany has donated to the city ci
Wausau what is said te be he largest
and most handsome electric sign In
the state outside of the city of Mil
waukee. The sign will be thirty
eight feet long by eighteen feet high.
The letters will be five feet in height
and will read
! WORK FOR WAUSAU."
| This slogan has been adopted by
the directors of the Advancement
association from several hundred
slogans which have been proposed.
The sign is to consist of a galvanized
iron and steel structure and the
letters are to be surmounted by an
illuminated eagle in the position of
soaring and holding in its claws the
United States coat of arms from
which red, white and blue are TO trail
in waving motion from the center to
both extremit.ss of the sign. AT each
end of the sign there are to be fam
ing torches. These torches will be of
pale blue lights with the body in
amber, jewels in ruby, emerald and
Turquoise colored lamps, while the
fame of the torches will be red, am
Der and ruby, the flame to have
waving motion giving correct repro
duction of flaming tire..-The colors
shown in the lamp section of the
eagle, ribbons, torches and brazers
are to be produced by the use of col
ored lamps. The eagle will be ilum-
mated in natural colors. The sign is
to be erected with flasher and motor
and will give the following effect:
First, the words, "WORK FOR
WAUSAU" are to flash on which is
to be Immediately followed 10y the
eagle, ribbons and flaming torches,
giving the effect of soaring eagle
and all are to remain lighted for a
few seconds and then all off again and
all at once, and off, and repeated as
before. The sign will contain in all
$50 incandescent lamps.
The city will undoubtedly receive
much valuable advertising from this
This form of municipal
is yearly gaining in popu-
larity, many of such signs shaving
been erected in the past year in other
cities which are doing wonders in the |
way. of promoting the advertis-
ing
1t is indeed hard to imagine the
possibility of any one being repeatedly
confronted by the phrase WORK
FOR WAUSAU" without becoming
eventually imbued with the boosting
spirit. which in the course of events
will result in the individuals boost
ing for the advancement of the city,
as patriotic pride is present in every
soul, and although dormant
in great many cases will invariably
arouse if properly appealed to; and it
is almost impossible to think of any
means better fitted to convey the
message in so striking and
manner as through such
a sign, as it talks to the individual
daily in a manner that cannot possibly
but arouse. the most. backward citizen
! :. conveft,tlim into walking, talk
ing booster.
The installation of this sign by the
Wausau Street Railroad company will
be written up in various electric trade
journals and this city will receive
large amount of free advertising from
this source as well as the advertising
which will occur through visitors
who come here and see this sign in
operation. This sign will be put on
photo postal cards which will find
their way all over the United States.
The municipal signs of this charac-
ter receive much more elaborate write
ups than commercial sign installations
Taken in connection with our beauti-
full ornamental lighting system this
sign will make Wausau one OF the
best lighted and illuminated cities in
the country.
The Wausau Street Railroad CON-
pany propose giving free band con-
cert at the City Hall on the evening
of June Sth on which date the sign
will be completed and the current
turned OH by the mayor at $50 p. m.