Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1914-01-31
WHAT MODEL IS YOUR
MENTAL MOTOR CAR?
A Mans Circumstances Naturally
Governs His Preference in
Choice Of Car

Every man has his Ideal of what an
automobile should be and do. In each
case, his mental motor car is proper
toned to his circumstances. The
man of many millions wants a large,
luxurious car. Probably his car will
be driven by paid chauffeur. The
buying price of the car cuts very lit
tie figure. The cost of up-keep, the
number of miles 1T makes per gallon
of gasoline, the expense of tires, the
ease or facility of examination of var
ious parts do not particularly inter
est this owner. He is looking for
style, for power, for the extreme Of
comfort. The amount invested and
the selling value of the car at the end
OF a certain time do not impress him
as excessively important.
On the other hand, a man of small
means, possibly with a small business
or on salary, or he may be farmer
or a man in small town, has in mind
small light car of moderate power,
low up-keep expense, large number
of miles per gallon, small tire expense.
To him the annual up-keep of the car
or the amount it costs per month
is of vital importance. Between these
two, there is an army of motor car
owners and drivers who can afford to
pay $1,000 to $4,000 for a car. They
do not care to pay more than this.
They have enough money so that they
can pay reasonable sum per year
for up-keep. They are looking for
style, for beauty, for convenience, and
for as much as possible of luxury.
They want a car that they personally
can drive readily and pleasurably.
They want one that is not too big for
the family, and that will not cost
them excessively for up-keep.
Should you ask one of these men
what was his mental motor car. his
ideal of what would suit him best, he
would probably say "A car about 1913
in wheelbase, a six-cylinder car be-
cause of its smoothnesS and f1eXibil-
lty, car that weights not over 5000
pounds, that will accommodate four
people nicely and five or six people
in an emergency He would want a
car that would not cost too much for
up-keep expense. His tires should be
in the neighborhood of 34X4 inches,
which is about a medium standard
size. The horsepower of the car
should be from forty to forty-five He
would expect to get from fourteen to
eighteen miles to the gallon of gaso-
line. He would want a car that was
electrically started and lighted and
that had left-hand drive and center
control. His car should be of such
class and quality that it would, at
the end of a year or two. retain good
investment value. That is, if he
wanted to trade it in for another car
or wanted to sell it, he could get a
reasonable figure for it so that the
total cost per annum for his motor
car pleasure and usefulness would not
be excessive.
1. w. Dill. the local Hudson dis
tributor. in conversation with a caller
yesterday, outlined the above as
about the general opinion of what
one hundred thousand men would
consider an ideal far for a man in
moderate circumstances. The caller
agreed with Mr.. Dill He said that
this was just about the car that he
himself had had in mind. Mr.. Dills
reply to this suggestion was to ex-
plain to his caller the specifications of
the new Hudson SiX-40 which he re-
Gently received from the factory. He
| congratulated his caller upon his men,
tai car. Because" he said, "this
shows that your idea and the ideas
| of Howard e. Coffin who designed the
| Hudson SiX-40 run along almost iden-
teal lines The specifications you
wish are practically those of the Hud-
son Six-40 which is popularity known
as the Hudson Light Six"
J. Announcement has just been made
of this new Hudson Six Much in
terest has been aroused because OF
/ the fact that it is aimed to suit the
ideas of the great middle class army
of motorists who want a car such as
described at the price given.