The weekly times-record. (Valley City, N.D.) 1912-1922, 1914-07-16
The Benefit OF a Prosperous
Newspaper To 4 Community

that they never begrudged their con
tributions to the church from bust
ness standpoint-not counting their
religious obligation-for they would
have to do business with savages and
be saVages if the world was without
churches and their influence for good
And, it is all true enough. Yet tne
church's influence goes to compare.
lively small number, but once a week,
Or rather one day week, and largely
to those who come voluntarily for it's
Inspiration and help and do not need
it half as much as those who remain
away.
Brethren of the North Dakota Press
Association, do all of you realize
what vast army it is that looks to
for help and inspiration, and the great
benefit that your community may de-
rive through the exercise Of your in
fluence for good? If your paper isn't
paying and lacks influence, get hus-
tie on, stand for the things that are
right, tell your townsmen that you
decided to wake up, and see how
quickly they will take the bunch, You
have just as much influence as that
big daily or that big weekly over in
the next town or county. The trouble
is, yours isn't working. If you are
not getting the business, use an X-ray
on yourself, and be sure that your
Wishbone and backbone haven't chang
ed places. If you find everything in
ORDER turn the X-ray on the COM
munity. If you find everything in
order there also, then consult the
North Dakota Press Association Bull
letin, the resurrection light for
printers who sleep. After this has
printers who sleep. After all this
has been done, I'll bet dollars to
doughnuts, that there is nothing
wrong with yourself or the commun-
ity that can't be righted. Just get
busy
And then there's the prosperous
newspaper as an advertisement to
the community. Advertising pays.
Bet I could get a unanimous vote on
that here. But can you beat the pros
porous newspaper as am ADVERTISE
ment for a town when a newspaper
that is filled with tasty ADVERTISE
ments; live country correspondence;
clean, up-to-the-m1nute home news
and personals; live editorials; and
well circulated as all newspapers are;
advertisements that are set by an ex-
pert adman that any prosperous shop
can afford; ads that look like pic
ture, read like a book, and carry red
not messages from the merchant:
correspondence from the country that
IS sent in by loyal friends Of the pa
per, correspondence that is clean and
neWsy because it must be; home news
that IS hustled by live wires, home
news that is snappy, uncolored, and
recital OF facts; editorials that
come from the editor himself, without
seasoning from the syndicate, and ex-
press his sentiments on matters of
real import to the community. Can
you beat it? If Of course you can't. It's
the makeup of the prosperous news
paper, it's the regular routine, and it's
an advertisement that, costs the COM
munlty nothing. The live advertise
ments pay the merchant well for his
cash outlay in space, the good live
news and correspondence and straight
lorWardeditorial policy keeps the pa
per prosperous, and the town reaps
a direct benefit that cannot be meas
ured in dollars and cents Show me
a live newspaper and I'll show you a
live town. That is the watchword
OF those in other states who have
their eye on North Dakota and ere
long will be numbered among our cit
liens. North Dakota has developed
more rapidly than any other state in
the union, has experienced a wonder
tul growth in population within
very few years-a growth that is
permanent and sure. They have to
give it to u.s." the statistion saws so.
This growth and development has
been attributed to many causes. and
not the least of these is the flood of
prosperous newspapers, with their
thousands upon thousands of columns
OF real booster stories of successful
North Dakota merchants and farmers,
OF the wonderful resources of the
state, and its healthful climate, that
are getting the crowds from the other
states. This is one benefit that North
Dakota as a community is reaping