The Washington times., 1914-10-01
MADE IN AMERICA"
CHEESES WIN PRAISE
| apartment of Agriculture De-
cIares Homemade Products
Are Best.

Made in America cheese to supplant
foreign cheeses now being kept out
the market, are advocated by the
: epartment of Agriculture. Experts
g the department declare positively
at most varieties or cheese made at
J. me are as good as the imported va
rioties. The public is prejudiced IN IA
V0r Of the imported articles. how
er. 1t is pointed out, and this has kept
Lmerican makers at a disadvantage.
Department officials think "tse gold
2" opportunity has come to american
cheese makers, however, and that they
can now get and hold the market
Sainst resumption Of foreign compe-
t'tion after the war. 1t is recommend
81 that American makers label their
roduct plainly, Made in America"
According to a statement from the
apartment European cheeses have
long been popular in this country. and
5, is a popular belief that they cannot
he equaled by the domestic product.
For example, in the fiscal year ending
,Tune 50 a total of s3.7S4.sl2 pounds of
Z is not yet possible to say to what
eEtent this trade will be interfered with
hv the war, but il is certain that the
ilports for the current year will be
UGH less than they have been in the
rast.
Rank As High.
There is no reason why some Of this
efficiency cannot be made good at
0ne if the farmers will furnish the
Tx. Already American cheeses have
en- made which rank, in the opinion Of
Nperts, fully as high as foreign cheeses
= the same class. The popular pref
renee for the imported products, how
ever. has hitherto prevented these
'heeses from selling on their own merits
n competition with European produce.
One of the most striking instances of
'1is is Limburger cheese. In quality
Id price American cheese of the Linn
J .Irger type long ago drove its foreign
T1val out of the market Practically
: foreign Limburger has been imported
'vtO this country for many years. Many
r0nsumers. however, have clung TO The
Nelief that they were eating a foreign
rheese. There is no reason at all, why
they should not now know that the
American product is exactly as good as
the foreign.
Much the same is true of cheeses of
ne kind popularity described as Swiss
heese of this variety is made as We'll
home as abroad.
"Gamembert has been made in Ameri-
81 with some success. This variety has
suffered more, however, from actual op-
position by the promoter of the imported
article than other kinds. Camembert
is r-ipened quickly. and reaches the con-
Sumer within month Of manufacture.
! his is, therefore, an opportunity for
me American maker freed from coTnpe-
'ition to sell his article. and by the
Iller opportunity to work his factory,
to perfect his method TO such a degree
as 10 hold that market when competition
returns
''1n addition IN cauerhart +hara ara
a number of other fancy foreign cheeses
which are popular here, and which
could doubtless be initiated successfully
hy American cheese makers after a
lttle experimental work. Among these
Narfeties are Edam, Gouda, Parmesan,
''oquefort. Stilton, and Gorgonzola. Ex-
"erts in the Department of Agriculture
re confident that with care and fore
light at the present time the American
roduCers will do much to place Ameri-
m cheeses on a permanent equality
18th the European varieties. and sweep
way prejudice that has held back the
.ndustry in the past.
Tendency of Buyers.
AS long as the general public be-
lieves that the imported product is
uecessarily the best, the tendency on
rhe part of the American manufacturer
inevitably TO turn out goods that will
sell because of their low price, not be-
cause of their high quality.
The best way to remedy this con-
dition of affairs and to make friends
fOr domestic cheeses Of foreign type is
for American makers to label their
products frankly as American goods.
This will give the consumers an oppor-
unity TO compare our best homemade
products with the imported article The
esult will be the removal of a long
landing prejudice and an added incen-
i've for manufacturers to improve the
lualfty of their products" ="