Arizona republican., 1914-06-14
Most Important American Convention in Fifty Years Opens in Canadian City "Honest Advertising is Only Good Business''
(By EDWIN C. HIlL)


 The most important convention in fifty years of North American his- tory will be held in Toronto from June 21st to June 25th.
 In those five days, the Associated Advertising Clubs of America will thunder around the world their tri- umphant slogan, Honest advertising is the only good business
 There will be 5.0O0 delegates at the tenth annual gathering of this organization which marches to the drumbeat of square dealing The reason for their being there is that they have million dollar characters as well as million dollar brains
 They are the men who have quick two nations They have erected a platform, Men must not lie about what they are trying to sell" and they stand on that platform while they preach with religious fervor that truthful advertising is noble service to humanity.
 They are the men who have sue ceeded, in spite of bad Big Business, in prospering Good Big Business and in creating or developing a multitude of useful little businesses. They are the men who have driven lying ad- vertisements out of the public prints and who have put the lars in jail. | They are going to Toronto, that old place of meeting" as the Indians called it before Champlain ever thrill ed with the opportunities of new continent to tell 100,000.00 people the dollars and cents value of or dinary honesty, to explain their past work their methods, their viewpoints and their visions. and to plan a cam paign of business morality that will, with the blessings of Providence and a little help from the police, sweep over every country on the globe. Mind you, these men l am talking about are not blue minded beings, not so self-centered on the one subject that they are utterly Wearisome on all others. Nor is there breath or hypocrisy in their mouths. They are not going to boom fad. But they are going there because hard experience has told them that lies in advertising drive the dollars away while the truth in advertising pulls the dollars as steel particles leap to a magnet. You don't have to listen to them or subscribe to their doc Urine: but if you want to build up vour business with a clear conscience they will have advice to fit your ears.
 The convention of the Associated Advertising Clubs is-should be, at any rate-of the most definite and personal concern to every man that reads a newspaper or a magazine TOT the purpose of spending dollar on some article of necessity or luxury. It won't be a convention of adNer- Using men literally-it will be .busl- ness talking over with itself how goods can be got most cheaply, most satisfactorily from producer to con sumner. There you have it: the tenth annual convention will be the only useful kind of Down with the high clost of living convention" For hon estv in advertising means not only increased business, it means economy for buyers.
 Every four years the political par ties hold their national conventions. The whole country-the world as welI-is alert and eager for the yer fest scraps of news. Rumors are flashed 10000 miles. All Egypt knows that William J. Bryan is or dering multi millionaires from the seats of the just Paraguay hears that Col Roosevelt is on his way from a lost convention to con- vention of his own; Mesopotamia un- derstands that Woodrow Wilson. is