The Birmingham age-herald., 1914-03-24
Action Taken by Directors of League at Meeting
 Last Night
S4063.26 IN FARES
 REFUNDED VISITORS
Conservative Estimate of Business Done as Result of Fashion Week Is $200. 0.000-Workers Given
 Vote of Thanks

The board of directors of the Busi-
 hess Mems league q; their regular
 weekly meeting last night decided to
 make Fashion Week an annual spring event. Reports showed that there was
 more business done hy the merchants during last weel. than was done the same week in 1918. An interesting fact in regard to the week of March l6-21 in 1912 is that it just preceded Easter sunday and had been regarded l as the record breaking week in the his | tory of Birmingham from business
 point of view.
 The official rerort of the rebate bu-
 reau of tlie Business Mems league, which is presided over by Miss Julia Bessiere. shows that the railroad fares refunded amounted .i s4O6s26. which showed purchases aggregating s1S5,- 442.20 for the Teei-. These figures only
 give the rebates actually made during
 the week and do not include those that
 are to be made by mail. Secretary FowlNes yesterday stated that this
 week would really. show asi many fare rebates as did last week, the shopper having the privilege of mailing the
 coupon and receiving the payment of fare by mail It is believed that con- servative estimate of merchandise sold
 would be s2oo,o00 including local pur- chasers.
 At the meeting Of the directors it was decided to make the week of fash ion next year much larger than it was last week. There will be more amuse-
 ment features, ths decorations will be on a moro elaborate scale, there will be more tine to get the city in shape to receive a large crowd of visitors and it will be more extensively adver- tised.
 The board of directors voted the thanks of the league 10 the merchants for their helpful co-operation; to the Ad club members for the advertise mers for their beautiful displays to
 Jacob Burl CT chairman of the fashion week comtlittee, for his enthusiastic zeal in pu.G'ng Fnsbion Week. to the
 newspapers, the city, and to the off eers of the league.
 II is intended to make Fashion Week be to the IT rerehants in the spring what
 the State Ear is in the fall. The first
 Fashion Week shove that almost. if not quite. as many visitors were in the city last week as usually come to visit the State Far and the merchants sales were about as large as they are in the fall.
 A committee will be appointed by President R. 4. Brown of the league to
 have charge of Fashion Week, and it is to be one of the standing commit tees of the league. to be appointed by each new president at the time of the appointment of the regular standing
 committees of the year.
 Among other subjects discussed by
 the directors last night was the plans
 for the entertainment of the Alabama
 Educational associay,ons convention,
 which meets in Birmingham April 9,
 10 and II. This convention was se-
 cured through the efforts of the Busi-
 ness Mems league and there was warm
 rivaly for time .etween Montgomery,
 Selma. Mobile and Birmingham. The
 BirminghaIn comIrittee put up a strong
 argument, iowevar and won out.
 Mrs J. E. Reid announced yesterday
 that the seven Misses Fashion would
 probably accompany her Wednesday on q trip throughout the city to meet ev-
 cry member of the Business Mems league. It had been intended for the
 Misses Fashion to@make a visit to all
 the merchants ol Saturday, the last day of Fashion Week, but the weather was so inc]e,nent that it was postponed
 until one cay this week. Many Of the merchants have expressed a desire to
 become acquainted with the young ladies who were public spirited enough to give or their time to the making of Fashion Week a success and it is for this trat the trip is to be made