davidaulloa/AmericanStories huggingface dataset:
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-05-05
ADVERTISE and
YOU'LL SUCCEED
Fight Catalogue Houses With
Their Weapons.
PRAIRIE FIRE An EXAMPLE.

Western Farmer Successfully Copes
With Confasration by Little Blaze
Of His own-Why Not Try His Tac-
ties on the Mail Order Msnaee7
Printed Matter a Great Help.
copyrighted. 1874. by Thomas ]. Sullivan
The concern which persistent!y anc
consistently advertises brings to itself
great reward in the form OF Increase
business. Fences, rocks and trees ar.
covered With print and paint To
shower Of advertising IN the shape -
handbills Is incessant They are ~.
into ones hand at every step AT III
church door and iD hotels ~ ,put,i.
vehicles. thrust under privat. door
and sent by millions through the mai'~
cIittsrins Advertising Maze.
The only road tO commercial succe>>
leads through a glittering maze Of AT
vertising.
Great boats. bearing on their sails
huge advertisements. sail mp and down
all season before crowded watering
places. and now and then 4 rain Of
advertisements 'urnes from a wander
ing aernplan-
When daylight fails the magic elec.
tric ligh, Throws advertisements on
large screens ~ conspicuous places in
both large AMI small cities
Shout From Mountain Ton
Climb to the mountain top and shout
for "a solution VI the retail mail order
evil and back over the hills will come
the answer IN the echOing cry "Adver
tise.''
The life. the fame. the success the
hope and future OF commerce lie in
that one magic word
Advertising Is unqneStiOnably the
weapon which will make the commune
ty worthless tor the retail catalogue
houses. bJt II Is not absolutely neces-
sary that printed matter be the whole
thing.
Personal nnd individual advertising
is most helpful II Is such advertising
that gives retail mail order noiises
their trade
And through advertising the local
merchants 'an deprive them ~ much
Of the trade that comes from their
community
F'ont the Prairie Fire.
The western farmer lights the prairie
fire with n little tre Of his own. which.
kept always under control. ne 50 uses
that the bigger fire. inding no fnel
there on which to feed. sweeps by aud
leaves him safe
SO. In yuur advertising. YOU have
your saving tre with which to tgnt
the consuming competition Of retail
mail order HOiises.
The printed matter. OF course. must
continue tU Ue the main reliance for
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-05-05

urging p+'o;ie I" -iter vniir store
Show windows. however good. arr
sure to be S..rn only rs few Of tho>e
who might need to trade With yo,i
while per>nual invitations cannot be
given Quirkiy enough 10 sufficient
number ~ Answer everyday purposes
1t is through printed matter that the
retail mali order npriS- offerings are
constantly made. aun II for no other
reason than tu prove the deterrnina ton
at least to uiatrh their efforts for
trade in your community. use the local
press and printed matter enough to let
no on" whu>. trade should ne yours
bis wants
Originality Best Method.
The lU-a; merchant should dwell AT
length on rh- fact that he delivers
after t.ir yuv:i> nave been seen and be
fore The money has been paid tor them
and when il colles to making good
sbnnlG anything 20 wrong. ne is right
AT nand. not a thousand miles away
4 rrpntat ton for originality Is CON
tinualiy being sought by most mer-
chants. and one CAP get il more easily
by being natural In every move. Ad
vertising that sounds like Won Is not
only sure u bring the greatest results.
but il is also the one kind Of advertis-
Ing your competitor cannot successful
iy initste
1t " true that some self styled ad-
vertislng experts have studied the die
ti"Iiary. the grammar ana the type
specimen book. until they ar. able to
talk u jargOn that makes ADVERTISING
ny which We mean printed matter
Seem very much Of mystery to the
average man
Operate Like Pickpoekets.
The mail order house system experts
in the advertising art are something
like the pickpOcket who. in an attempt
TO divert suspicion from himself joins
the thrOnG ana shouts stop thiefw as
loudly as any one Look through the
mail order catalogues and you will tind
that nearly aii of them will tell yOn
that their horses are the cheapest
places To buy: that they have the best
facilities
They will intimate thar the other fel-
low Is the one To Hv"ld n Won do not
want to get "trimn..d' and that 1t is
The other fellow that handirS the trash
When dog bites you the first time
blame the dog: If n. bites yOn again
blame Yourself II the mail order
houses get the best ot Won ,nce blame
them: II they DO " again blame your
self for being such al nnthinkabie
cbump.
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-05-05

AT what period iu life should =
mans income be !nrg,'~t:'
1t Is usually reipft"a Ia he largest
at the period OF his life in which his
wife tries to show the court how much
almony ne could pay" st Louis
Post Dispatch
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-05-05
CONCENTRATION.

The weakest living creature, by
concentrating his powers on single
object. can accomplish something.
The strongest. by dispensing his
over many, may fail to accomplish
anything. The drop by continually
falling bores its passage through the
hardest rock. The hastv toren.
rushes over it with hideous >proar
and leaves no trace behind
Carlyle.
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-05-05

Already man. proud man. is running
to cover. A new transatlantic liner
has special bachelors quarters.
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-05-05

1t is said that fresh" eggs are
known to be fresh because they have
been tested under the incubator.
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-05-05

A Savannah man climbed a tree to
propose to his girl. After she marries
him he'll soon come down to earth,
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-05-05

Intuition is the faculty by virtue of
which woman can understand her
husband without listening to what be
says.
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-05-05
Do all churches observe the same
fast days?

Do all churches observe the same
fast days?
No. Some do not observe any. ex.
cept an occasional proclamation by the
civil authorities The Roman Catholic
days Of fasting are the forty days Of
Lent. the Ember days. the Fridays Of
the four weeks in Advent and certain
vigils or evenings prior to the greater
feasts. while all Fridays Of the year
are days of abstinence from flesh meat.
In the American Episcopal church the
days Of fasting or abstinence to be OBJ
served, according to the Book Of Com
mon Prayer, are the forty days OF
ton days and all the Fridays Of the
year. except Christmas day. In the
Greek church the four principal fasts
are those Of Lent. the week succeeding
Whitsuntide. the fortnight before the
Assumption and forty days before
Christmas.
% In what year did the soer war
start and how long did il last? (2)
When was the Johnstown flood?
/. 1t was begun Oct 10. 1899. and
ended May 81. 1902. 2. May 30. 1889.
What are the zodiaeai signs and how
did they originate?
They are part Of a crude system OF
astronomy devised by the ancients.
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-05-05

Board OF the Navy
\ CAREFUL STUDY OF our
~ NAVAL ESTABLISHMENT
AS IT EXISTS TO-DAY
LEADS uNERRiNeLY TO THE
CONCLUSION THAT IT CROW
FROM A NEED THAT THE PEOPLE
FEEL NsTINcTIvELY. BUT
WHICH We KNOW NOT HOW TO
MEET. THE MASSES OF THE
PEOPLE LIVE INLAND, RARELY
SEE A eATTLEsHIP AND HAVE NO
OPPORTUNITY FOR GAINING
KNOWLEDGE OF THE NAVY.
THEY BELIEVE IN THEIR REPRE-.
SENTATIVE AS TO ITS uPeuiLD.
ING. THE RESULT HAS BEEN
THAT THE GROWTH OF THE
NAVY HAS BEEN HAPHAzARp.
HAS BEEN FEvERisHLY PUSHED
AT TIMES WHEN THERE WAS I'M.
miNENT NATIONAL DANGER AND
ALLOWED ALMOST TO GO BY THE
BOARD WHEN THERE SEEMED
NO OCCASION FOR ALARM TO
THE UNFRAMED OBSERVER.
The general board is most anx-
lous that the public should become
familiar with the building policy
that it proposes. 1t believes that
the public, understanding, will in
terest its representatives to PRO-
VIDE AN ADEQUATE FLEET.
II it does not the responsibility
Will then rest with the people and
not with the naval experts.
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-05-05

There is nothing useless to a man of
sense: clever people turn everything 10
account.-La Fontaine.
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-05-05

Court Tennis.
"Wbat Ia this court tennis?"
II guess II must he royal pastime."
Buffalo Express.
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-05-05
Ss: $s:;ry % ~
IRsPgZ&

In what direction will ship SAT-
when passing through the Panama ca.
naI7
A ship passing through the Panama
canal from the Pacific ocean would
sail mainly in a northwesteriy direc.
ton. going due north In the latter part
Of the course. Going the o.her way the
direction would be reversed
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-05-05

Humility may be taken for
granted as existing in every sane
human being. but it may be that
it most truly manifests itself to-
day In the readiness with which
we bow to new truths a> they
come from the scholars. the
teachers, 20 whom the insplra-
ton of the Almighty giveth un-
derstanding.- Holmes.
Humility is the altar upon
which God wishes that We
should offer him his sacrifices.-
La RochefOucauld.
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-05-05
HUM

To be nameless in worthy
deeds exceeds an infamous his
tory.-Sir Thomas Browne.
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-05-05
Acquaint Public With
Need Of Bigger
Navy

9y Admiral DEWEY President Cenes,
Board Of the Navy
Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1914-05-05

Af.sr tire Quit. Informal intro5uction
TO the Colo1ei Was Effected the Ia
eies Tsrned ard Corporal Suds" Got
Desc OF His Own Medicine
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-03-18

For more Society news
see page Is.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-03-18

>-,-,,, vo1,y 90 NJ. 60.
-\r" 'I'N' Mdi0h 10 ''ii7 20
the marriage Of Vincent Aston and
Miss Helen DinsmOre Huntington. On
Anril AZ arc nracticatv comnln,e
since the announcement Oh '"e ""'e
for the wedding, Mrs Huntington and
her daughter have been in town com
pleting arrangements.
The details were finally agreed
upOn after the family had gone over
the plans with Mr. Aston
After last Sunday mornings serv-
ice at St Margaret's Episcopal
Church In Staatsburg Mrs. Hunting
ton and The Rev. .. H. Duncan. VINO
will nerform the ceremony. counted
the seating capacttv of the church.
Mrs IJunfington then learned TO her
dismav that she would be able to in
vie only 80 guests
Confronted with the perplexing
problem Of cutting New Yorks 400"
down 10 $50 Mrs Huntington decided
to take nlentv Of time. Invitations.
therefore will NOT be sent out until
after Nor rcturn the batter mart n
next weeI, from North Carolina
v.baro che Zoos to {oin her husband
Who ia on buptine Trim
VIZ -.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-03-18
MRS. RIDLEY ENTERTA|NS 20
FRIENDS AT DECATUR HOME

Mrs. Robert Ridley, Jr.. was host
ees Wednesday at the first of a series
Of four luncneons she is planning to
give this spring, when she entertained
twenty guests at her home in Deca-
tur. The affair was in honor of Mrs.
w. G. Rauch, of Louisville, XIV. a
former Albanian, whose visit to Mrs.
j. Epps Brown has been the occasion
of a round of parties. The affair was
the largest given so far this week,
and was characterized by the han
piest spirit of informality.
The guests motored through Druid
Hills, which is now a-bloom with
@arly spring shrubs and blossoms. 20
the Ridley residence on Clairemont
avenue. There they found the living
room and den lavishly decorated with
great sprays of peach blossoms, which
made feathery pink cloud against
the bookcases and walls of the apart
ments.
In the dining room a long table had
covers laid for twenty. A large sill
To Open New Marist HOUSE.
Inc new house of the Marist Fa-
thers, on Ivy street, will be formally
opened Thursday. In the afternoon at
$50 O'Clock the house will be blessed
by Bishop Kelley, of Savannah, who
Will be assisted in the ceremony bv A,
large number of priests.
During the afternoon the house will
De open for inspection, and at $50
o'clock there will be benediction Of
the blessed sacrament.
In the evening from s to 10 o'clock
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-03-18
Annual Retreat at Church.

The young women of Sacred Heart
Church will hold their annual retreat,
beginning Sunday and ending next
Wednesday. Devotions will be he'd
every night at 5 O'Clock, beginning
Sunday night, and $50 every morn
ing. conducted by Rev. Father Rapier.
The young women of St, Anthony's
and Immaculate Conception parishes
are invited.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-03-18

There will be a very small simple
rousseau as far as gowns are con-
cerned This is due to the fact that
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-03-18

gave at the supper dance at the Pied
mont Hotel Monday evening, after the
Forsyth performance. Miss Hill was
also a guest Wednesday afternoon OF
Miss Lillian Bailey. when she enter
tanned her sewing club.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-03-18
Club Lecture Postponed.

Mrs. Hamilton Douglas will not give
her lecture at the Woman's club to-
morrow morning, as announced. The
lecture on The Republican Form of
Government" will be given later, the
date to be fixed at the meeting of the
Woman's club next Monday after
noon.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-03-18
Bridge Club Meetings.

Miss Annie Nutting entertained her
bridge club Tuesday morning, the
game being followed by luncheon.
The next meeting Of the club will be
held Tuesday morning with Mrs. Cy-
rus Strickler.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-03-18

Mr. and Mrs. Aston plan d honeymoon
motoring trip in England and France
and later on the Aston yacht Noma.
The bride win need very few smart or
elaborate gowns until the autumn.
Mrs William b. Dinsmore, who wiz
assist Miss Huntington in purchasing
a part Of her rousseau this week
confirmed these plans.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-03-18
Morning Party for Bride. Elect.

Miss Van McKinnon. bride-e
of the week, was rendered an infor-
NAL morning party Wednesday by
Mrs. Homer Carmichael, and later she
and several of the out of town guests
here for the wedding were guests Of
Mrs George Hurt in small party
given at the tea dance at the Pied =
mont Driving Club.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-03-18
School of Instruction.

Mrs, Rose NJ Asnby, grand matron
of the Order of Easter Star of Geor-
gia, will hold school of instruction
Thursday at the Odd Fellows Hall,
No. 430 1-2 Marietta street, opposite
Alexander street The morning ses
sion will open at 10 o'clock and the
afternoon session at o'clock.
All members of the o. f. S. chapters
in Atlanta are invited. and all So
journing. members from other chap
ters will b. welcome
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-03-18
Tea Dance at Driving Club.

The tea-dance Wednesday after
noon at the Piedmont Driving Club
was one of the largest given at the
clubhouse since the inauguration of
these delightful affairs. The ballroom
was filled with dancers and spectators,
and several visitors We're compliment
ed with informal little parties.
The usual week end dinner dance
will be given at the club Saturday
evening, and already a number of par
ties are being planned.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-03-18
To Celebrate BOWS Birthday.

Thursday afternoon at 3 O'Clock
Mrs X. l.. Reeves, of No 10 East Eli
lis street will open her home to the
Atlanta Frances Willard Chapter Vt
the Woman's Christian Temperance
Union for the celebration % the birth
day of Neal Dow, the father of pro-
hibition," This will be followed by a
silver tea, and all friends and we'll
wishers are invited by Mrs. Reeves,
treasurer of the union, to be present.
A suitable program has been arranged
for this red letter day Of the w. c. T.
u, which is observed every year by
all unions
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-03-18

An interesting and important meat
ing was held Tuesday night by the
Eighth Ward Suffrage League at the
home of the president. Mrs. Emily
McDougald, in Ansley Park. A large
and representative attendance was'out
to listen to the speakers. who were
Mrs. Tom Glenn, Dr. Hardin and Mrs.
Linton Hopkins.
1t was decided to organize ward
leagues throughout the city. with
competent chairmeu, the leagues to
put on at once an active campaign
for suffrage.
The Eighth Ward League having
outgrown its present quarters a COM
mittee was appointed to find \ suit
able and more central place in which
the league will meet in future.
This league has applied for State
charter and will become part OF the
national league, which is always rep
resented at international conventions
and which is great factor in the adj
vancement Of the suffrage movement,
The Equal Suffrage Leuguc in flu
ture. Will be known as the Equal Suf-
frage Party of Georgia
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-03-18

yer vase filled to overlooking with
great yellow jonquils formed the CEN
terpiece. Four smaller vases of the
same flowers surrounded the center
piece, and at either end of the table
stood a smaller vase of the same
fragrant flowers. Garlands of smilaX
and asparagus ferns added TO. the
pretty effect, and the menu included
| many delicious spring dishes.
Mrs. Ridley was assisted in enter
tanning by her sisters. Mrs. Lutte
Hunnicutt Miss Marie Ridley and
Miss Nellie Hood Ridley and by Mrs.
B. M. Boykin and Mrs. ]. Epps
Brown.
The hostess wore sapphire crepe de
chine, made with draped skirt, and
blouse of crepe de chine and Persian
embroidery.
Mrs. Ridley is planning to enter
tain a group of friends at luncheon
next week and during the two sue
ceeding weeks.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-03-18
Parties for Miss Hill.

Parties for Miss Hill
Miss Hester Hill, of Anderson. Ind.
whose visit to Miss Elizabeth Hines
has been the occasion of a number of
informal affairs was rendered an in
formal supper party Tuesday evening
by her hostess An effective arrange
men of white hyacinths formed The
centerpiece. and appropriate St Pat
rick's Day favors were at each place.
The guests included Miss Hill. Misses
Mary and Lawson Hines, Straiton
Hard, Julian Thomas, Richard Wright
Of Anderson Ind, and Dr. Charles
p Hodge.
Several informal little parties have
been rendered Miss Hill since her ar
rival Sunday, among them the supper
party which DR., Charles r. Hodge
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-03-18

reception in honor of Bishop Kelley
will be held in the reception rooms of
the new house. Light refreshments
will be served. The Marist College
Orchestra will furnish music both in
the afternoon and evening.
The Ladies' Altar Society of the
Sacred Heart Church has charge of
all the arrangements, and invites al
its friends all members of the church,
and especially the members of the
church organizations and their friends
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-03-18

to attend.
Mrs. j. r. Holiday is general chair.
man for the day.
Omaha daily bee., 1914-01-18
s66,S93,2l5

to reflect certain aspects Of life. which
are now undergoing close study in this
country. At a glance one Is inclined to
think that building has almost ceased In
the larger cities with the exception OF
Chicago. as compared with the smaller
cities, the latter showing In many in
stances phenomenal gains. II should not
be understood and no one will think that
building construction in tho big cities
has stopped; that could not well be true
but the smaller cities have gone ahead
at such a rate that the increases In cities
Of this class taken with the decreases in
the larger cities put the latter in the
background in SO far as building con-
struction Is concerned.
Building construction Ia as much as
anything a mirror OF the money market
and that is one OF the reasons why the
conditions in the building trades are par
ticularly interesting at this time. The
great bulk of the construction in the
large cities is dependent upon borrowed
capital When money for general COM
mercial or speculative uses is scarce
funds are not obtainable for building
loans. In the smaller cities people who
build are dependent upon their own re-
sources and the cutting off of capital for
this purpose in the large cities does not
affect the smaller cities from a glance
at the table. but on the contrary It Is
probably. the best back to the land"
argument that this country has ever had
as It indicates the remarkable prosperity
of the smaller cities.
Omaha daily bee., 1914-01-18

Chicago leads the larger cities In so
far as activity Is concerned with gain
of IS per cent, Brooklyn "a. Buffalo, &1.
Pittsburgh, 7s, Rochester, %, Springfield.
Mass. 81; Hartford 10. Utica %. Brie Is,
Trenton 167, Brockton II, Hoboken 29s
Schenectady s. New Bedford a.. Detroit
81. Indianapolis 80, Columbus. o., ia; Gin
cinnati s, Worcester 81, Akron 10. Louis
vile 3, Allentown, 10. Saginaw 7s. MIL
waukee l.. Scranton 4. Grand Rap:~s 20,
Peoria 8, Norfolk IA. Charlotte, N. c., a;
New Orleans b, Chattanooga 80 Cedar
Rapids 26 Topeka ia, Lincoln Is, Alton
Is. Terre Haute. A, East st. Louis 7,
Berkeley 81.
New York City is about on a par with
last year, the decrease being l per cent;
while Boston shows falling off OF 80 per
cent. Philadelphia 43, Portland, Me-, 80;
Wilkesbarre IS, Passaic 81, Lawrence,
Mass, 20; Holyoke S5, Reading 81, Cleve-
land, II. Toledo 10. Dayton. o.. 56; Evans
Vile 10. Springfield, ILL.,. 81; South Bend
"a, Harrisburg ss, Davenport ~, Mime
apolis Co. = Louis 81, Kansas City 46.
Omaha H. Salt Lake City 93 Duluth 10.
st. Joseph 81, Baltimore 20. Atlanta 70,
Richmond 81, Memphis 90, San Antonio
10, Tampa IS. Nashville 6S, Los Angeles 8,
Stockton 16. Portland. Ore. Ii Seattle 49,
San Diego Sc, Tacoma Al, San Jose SO and
Pueblo 50.
The situation has never been quite &c
Interesting as 1t is Just now, as 1t seems