The Richmond Virginian. (Richmond, Va.) 1910-1920, 1914-12-27
Big Richmond Firm Doubles
Its Usefulness and Now Has
No "Off Seasons.
IT'S NEW PRODUCTS
WIN INSTANT FAVOR.
"Holsum" and "Puriteekake"
Are Words Becoming as
Popular as "Velvet Kind. "
New Baking Plant Is Model.

After some three and a half years OF
servinr the people of Richmond and OF
! other cities in Virginia and in Nortn
Carolina with pure food products.
which, because OF their excellence OF
quality created a steadily increasing
demand and after a period OF success
ful. useful and prosperous growth. the
Purity Company has extended Its neio
The Velvet King Ice cream became one
OF the beet known and most popular
OF .Richinonds products, and now the
word "Holsum" is becoming rapidly as
popular as Velvet" and for the reason
tf,at the same scientifically correct and
eanitary methods used in the manu-
sfacture Of ice crez mhas been adapted
10 tho baking OF bread and similar
products.
The Purity Comrany's plant. housed
In a three-story brick structure on the
west side of Jefferson street, At the
corner OF Cary, occupies the greater
norton OF the block, and in addition
10 being one of the largest in the
Southern States IL la most modern and
most splendIdly equipped The .iatest
and best machinery known to the Ice
cream manufacturing and bread and
cake baking industries is noperatfon
ana 1Ht Nlost HN EitttsS H'SS HA'~ eNs>~
cations govern their use
Supplies Daily Needs.
The great double plant. ice cream
mandatory on the north end and
bakery on the south. gives employ
sment 40 some two hundred persons and
supplies the daily needs the year
around of hundreds OF thousands Of
people who have come to know that
nothing but the purest and most
wholesome OF ingredients 60 into the
makeup of the Purity products. With
only the manufacture of ice cream to
engage the company. there was what rs
termed the ''ofr season or this there
Il none now. for as those who regard the
Velvet Kind ice cream In the light OF
u luxury. they know that bread Is a
necessity and the field now possessed
by the company Is one of wider scope
and far greater usefulness. As the
velvet Kind sprang quickly into popu-
lar favor so Is the success OF the new
products olson bread. Holsom pan
biscuit and Puriteekake. all made
siean. sold clean and delivered clean.
The Purity Company opened for husi-
ness, supplying Ice cream OF higher
quality than the people of Virginia had
ever known. In July, 1911. at the height
81 the busy season for such goods 1t
was owing to this fact--that the busy
season was on and the unexpected de-
mand for the new product--that the
Purity Company was for a time handi-
capped by its inability to meet all de-
mands. There was some criticism, but
il was Of inadequate production THIS
was quickly overcome, however. by the
immediate addition OF facilities and a
hrmly established place In the ousi-
ness world was won.
purposes In view: To furnish quality
ICE cream 20 give service and to main
tain popular prices. All these have been
kept constantly In view and each OF
the three have been SO well accom- :
plished In the Ice cream business that
the success of the baking business was
assured from the start. The Purity
Company was quickly satisfied that the
people OF Richmond wanted only the
best that could be served them and
III continued to carry on its business on
The highest plane
i DeeiaeA Upen Baksey..
4 hut there was the OF se4l4on TO con
slider and ths company 6und that q
balance whsel-somd thinx that would
Keep il running near capacity The en-
sferrrises have bsen. from time TO time,
under advisamant. but It vas nnally
decided that ~ II had given Richmond
pure. wholesome Ice cream the COM
many would give tho city and surround
lnr country pure. wholesome bread. A
modern baking plant was constructed.
Rncineefe acquainted with the neeAs
81 hArindpstry and experienced in the
sbuiidlAK of modern baking plans. and
With the best types Of baking ma
schinery. Dot their skin into the work
TX co1struetion ana the resulting plant
W MoaAE : plant that has Won the
1 Who have vIsftad IT since its opening.
n The wallis ana doors OK wood and
Attle and concrete and glass make the
interior OF the new bakery light. clean.
roomy and sanitary. Special ma
,schfnery, 40 arranged that there Will
~ minimum OF labor loss. has been
slnstalled in Hour receiving and test
Ing. In the dough mixing, In the mould
iag ana PROBING. In the baking and
IN the wrapping and delivery departs
msnta Pure ingredients are kept pure
stnf6H1hout the process OF making and
haklng, every r1acaution being taken
tI1at the product shall. be one hundred
- cent pure. Every person engaged
ln the plant II dressed II spotiess
Mite, kapt s6rupulously clean Each
1oYks under ideal conditions. Every
thing u right.
Tne company has il own set Of YuYs
iced laws and they are much more
lSffingsnt than any pure food laws Of
otaka or nation. The -four. sugar. salt.
9a1sra ana other inxredients--evsnSt the
- 4ets clean ana pure. Each II tented
~ 1entincally and made absolutely cor-
it6ets heforA II u used. sss ] ssss
1veN ~ Ar = Rars.
W. H. g. -. vS1anft q S,lAn0 A nasA