The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1914-02-17
CADILLAC COMPANY
FEELS PUBLIC PULSE

During the past year the Cadillac Mo-
quirieS as TO whether not 1t will build
six-cylinder car" says Sales Manager
Edward Howard Of the Cadillac company
''Inasmuch as it is not possible for us
to control the mouth to- mouth advertis
ing with which we are sometimes taN-
ored. and inasmuch as that advertising
sometimes contains, unintentionally per
that we owe IL to the public and TO our
selves TO correct any misunderstanding
or misconceptions which may exist con-
cerning the methods. policies and plans
Of this company.
"The Cadillac company is ever alert;
its ear is ever to the ground; it feels the
It yielded 10 the clamor by giving its in
dorsement to principles which would take
advantage OF the unintiated or the un-
informed. even though temporary bene-
fits might accrue.
THE experimental division OF the
Cadillac company is not excelled in the
motor industry Every design. every APP
pllance, every Idea, every principle Of
fered which has a semblance OF merit.
Is subjected to the most Sruellng tests.
For every idea adopted or considered
scores arc discarded. One reason why
most Of the new ideas OF inventors and
manufacturers are first offered TO the
Cadillac company is because these in
ventors and manufacturers realize that.
with the Cadillac seal of approval. their
future Is practically certain AS an eX
ample, IaKe tlc electrical system OF al-
tomato cranking, lighting Ssnd ignition,
first introduced by the Cadillac and now
used almost universally. Take also the
two speed axle introduced into the pres
ent Cadillac and which engineering au-
thorities on both sides OF the Atlantic
are predicting will soon come into gen
eral use.
'In our experimental division we have
Quilt automobile engines OF almost every
| conceivable type and size, and have test
| ed scores which We did not make our
| selves. We have built them with one,
two. three, four, and six cylinders. We
| have never tried five. We have cast
| them en- bloc, in pairs, and singly, We
| have made them with water in cliets cast
| integral, and with copper water jackets,
| We found the latter method most eXpen-
sive. but the most efficient. hence We use
it. We built over $1,000 cars with one,
cylinder engines, and they were good
! ones. One-lunscrs,' they were called
and they are practically all going yet
after eight TO eleven years OF service. We
! glncs and they were as good as that
| type could possibly be made. But we
| never marketed any OF them, although
| the rumor was current that intend ed
| to do 50. We also built cars with three
| cylinder engines. as good as that type OF
car could be made, Probs sbly few read
people wanted that kind of car and
| they bought them, but not from us
| Rumor had It. however that VIC Intended
/ to market them.
Cars with four-cylinder engiuesI We
have built and distributed more than
| $4,000 OF them, That was something
more more substantial than a rumor
have built a number OF them in the last
four years We have tested them to the
utmost. and they proved To be good
pairing them point for point with num-
| Der nf the most highly regarded sizes
which we bought for the purpose OF max
| Ing comparisons for our own enighten-
| nlent. we failed to find single car which
| in our opinion. outpointed our own
These experiments may have given rise
contemplated marketing siX-cyInder
car jut. as in the case OF the two and
! tFree- cylinder cars, such a ru,nor is en-
! tlrely without foundation. This company
| mas no such intention.
! we made other comparisons as well :
! IN fact. nothing Was overlooked or omit
! lions and comparisons demonstrated con
| clUgiNclr to us that u four cylinder en-
! ginc. designed with the skin and executed
! with the precision which character.zes
balanced, affords the highest degree of
! all-arornd efficiency possible TO obtain
with such an engine. in conjunction with
| a properlH designed two-speed axle there
| Is obtained an extraordinary range Of
| opeiat!on nex!nilitY, an eXtraordinary re-
! dUction OF friction, an extraordinary de-
gree Of operation and maintenance econo-
my an extraordinary degree OF luxuri-
! Gus riding qualities. and a reduction OF
! vibration. particularly al high speeds al
most 10 the vanishing point
Il cite the foregoing facts because we
I believe we owe II TO the public 10 make
them known, and because we want the
| public to know that the Cadillac COM
pany leaves no stone unturned and spares
! no expense IN It's efforts TO discover and
provide that which IL knows to be right
and which Will give TO the buyer value
received in abundant measure. The
Cadillac company has no Intention of de-
parting from ulat policy"