davidaulloa/AmericanStories huggingface dataset:
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11
VALUABLE FOR FARM sTocr
southern cowpea Also lmprovu
worn-out soiis-Eeonomieai Ww /
Of Feeding to Hoas.

For improving WORKOUT soila. -
pasture. for hay and for green foeu1n
Tor stock. the southsrn cowpn 3
OF great value.
The New Era cowpea Il { ~
early variety, earlier than the ~
eye. the quickest growing Of an T
the varieties. maturing in about -
days from the date Of germina1ioo =
seed. This is the best variety for ~
Ing In the middle states. M q
southern states SOW the blaek.og61
cowpeas, red ripper or clay pea. ~
hay, to plow down for green mas I
and for midsummer green foraso ~
hogs and cows and sheep SOW eo11v.
Hogs thrive on cowpeas. Pracfio
and observant farmers estimato -
one acre Of cowpeas, when the -
In the pod are in the milk, win ~
and fatten ready for market ls -
and 20 half-grown pigs. The ~
economical way to feed II to feooo -
small portion Of the peas ana ~
this ID eaten close. give . second ~
ton. II the hogs are allowed ~
much, q portion will be wasted n
hogs should have an abundaneo 9
pure water at all times, and : ~
ture Of wood ashes and sulphur. ~
one quart Of coarse salt in each ~
81 Of ashes. This mineral matteF q
correct tie acid IN the vines ~
cows and sheep. cut the vines NJ
free from moisture and let then ~
. few hours before feeding. Give ~
stock q little old hay or straw. e.
after this 10 eaten. . small quaDl11
Of the wilted pea vines may b IN,
This IL the safest way to feed, = ~
vines contain 30 much water that ~
should never be fed when freshly q
or too much at time. a. II b eogo11
to produce hoven. and may cauDo G.
death Of q valuable animal.
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11

been eaten on, and In that case the
lambs may be allowed to run in the
field till they are sold. or brought in
for winter shelter.
Where one has lambs to turn into
the cornfeld they will not only make
use of the blades of corn which are
usually wasted. but they will keep
down the weeds that are invariably
springing up after corn blowing II
over. thus seeding the field to the pest
for the following season.
The manure dropped by the lambs
will also be scattered around over the
fields. thereby fertilixing the land with
out the usual time and labor expended
in hauling and spreading the manure.
Another advantage in pasturing the
cornneId after cultivation ID ended II
that 1t will be much easier to get
through the coin 1t gathering time,
and the ears will be the more exposed
to view.
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11

A very young colt should have plen-
ty OF rest and sleep.
His feet will stand the hard road
better than those Of the horse.
Farming communities may be easily
sized up by the quality of their horses.
A mule IL also an excellent saddle
animal II one well learns the trick
OF saddling him.
The mule is the most tireless work
er on the farm, eats less than q horse,
and does more work.
The fact that a horse is imported,
does not add one cent to his intrinsic
value for breeding purposes.
Stick to the drafters and the heavy
carriage horses on the farms; they
are always salable. and will bring good
prices.
A mules age cuts little figure in q
sale. No one seems to care how old
q mule is. However, he will bring
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11

employed the same materials for his
work. The one drew your attention
and held It by the grace and clever
ness and art manifested in his display.
The other realized 20 little Of the pos
sibilities in the materials placed at his
disposal that unless some one called
your attention to his mediocrities you
would have gone on unconscious Of
their existence.
An advertiser must know that he
gets his results in accordance with the
skill exercised in preparing his verbal
displays. He must make people stop
and pause. HE copy has to stand out.
He must not only make show Of
things that are attractive to the eye.
but are attractive to the peoples needs
as well.
The window-trimmer must not make
the mistake of thinking that the show
lest stocks are the most salable. The
advertiser must not make the mistake
Of thinking that the showiest words
are the most clinching.
Windows are too few in number to
be used with indiscretion. The good
merchant puts those goods back of his
plate glass which nine people out Of
ten will want. once they have seen
them.
The good advertiser tells about
goods which nine readers out of ten
will buy. II they can be convinced.
Newspaper space itself is only the
window, just as the showcase is but
frame for merchandise pictures. A
window on a crowded street. in the
best neighborhood. where prosperous
persons pass continually. is more de-
sirable than one in a cheap. sparsely
settled neighborhood. An advertise
ment in a newspaper with the most
readers and the most prosperous ones,
possesses a great advantage over the
same copy In a medium circulating
among persons who possess less
means. 1t would be foolish for shop
to build its windows in an alleyway-
and just as much SO to. put its adver-
Using into newspapers which are dis
tributed among "alley-dwellers."
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11
Points on
Advertising
By HERBERT KAUFMAN
(Copyright)
The Tailor Who Paid Too Much.

l was buying q cigar last week
when a man dropped into the shop
and after making q purchase told the
proprietor that he had started a
clothes shop around the corner and
quoted him prices, with the assurance
OF best garments and terms.
After he left the cigar man turned
to me and said:
"Enterprising fellow. that; he'll get
along"
But he WON'T" I replied, and.
furthermore. I'll wager you that he
hasn't the sort of clothes shop that
will enable him to-"
What made you think THAR"
queried the man behind the counter
His theories are wrong" / ex-
planned. hes relying upon word Of
mouth publicity to build up his bust
ness and he can't Interview enough
IndIvIduaIs to compete with a mer-
chant, who has sense enough to say
the same things he told you. to a
thousand men. while he is telling 1t to
one. Besides, his method of adver-
Using Is too expensive. Suppose he
sees hundred persons every day.
First Of all, he is robbing his bust
ness of its necessary direction, and
besides he is spending too much to
reach every man he solicits."
u don't quite follow you
We'll, as the proprietor of clothes
shop his own time is so valuable that
am very conservative in my esti-
mate when put the cost of his solicit
Ing at five cents q head.
Now, II he were really able and
clever he would discover that he can
talk to thousands Of people at a tenth
of cent per individual. There is not
a newspaper in town the advertising
rate of which is $1.00 per thousand
circulation. for a space big enough in
which to display what he said to you"
Il never looked at 1t that way" said
the cigar man.
It's only 1.-THE man who hasn't looked
At Il that way" who hesitates for an
instant over the advisability and profit
ableness Of newspaper publicity.
Newspaper advertising is the cheap
est channel of communication ever
established by man. A thousand let
tiers with ohe-cent stamps will easily
cost fifteen dollars, and not one en-
velope in ten will be opened because
the very postage is an invitation to the
waste-basket
II there were anything cheaper rest
assured that the greatest merchants
in America would not spend individual
sums ranging up to half q million dol
lars . year and over, upon this form
Of attracting trade.
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11
The Difference Between Amusing
and Convincing.

An advertiser must realize that
there Is a vast difference between
amusing people and convincing them.
1t does not pay to be smart" at the
line rate of the average first-class
paper. I suppose that / could draw
the attention Of everybody on the
street by painting half of my face red
and DOMINIC q suit of motley.
might have q sincere purpose In wish
ing to attract the crowd, but I would
be deluding myself II l mistook the
nature Of their attention.
The new advertiser is especially
prone to misjudge between amusing
and convincing copy. A humorous pic
ture may catch the eye of every
reader. but 1t won't pay as well as
an illustration of some piece Of mer-
ehandIse which will strike the eye Of
every buyer. Merchants secure vary
ing results from the same advertising
space. The publisher delivers to each
the same quality Of readers, but the
advertiser who plants f'lppaney in the
minds of the community won't attain
the beneflt that is secured by the
merchant who imprints eIInehIns argu-
ments there.
Always remember that the advertis-
ing sections of newspapers are no diff
ferent than farming lands. And 1t is
as preposterous to hold the publisher
responsible for the outcome of unin-
telligent copy as 1t would be unjust to
blame the soil for bad seed and poor
culture. Every advertiser gets exactly
the same number Of readers from
publisher and the same readers-after
that it's up to him-the results fiuctu-
ate in accordance with the intelligence
and the pulling power of the copy
which IL inserted.
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11
RAISING CANADA FIELD PEAS
In Combination With Oats and Barley
Valuable Forage Crop May es
Obtained In South.

A reader wants to know the dif.
ference between Canada field peas and
our native peas. They are advertised
at Is cents . bushel cheaper, and II
they are ~ good want to buy some
for planting in corn at last working.
also for hogs to graSs on"
There 10 little resemblance between
the Canadian neld pea (pisum arvenss
L. which resemble very closely the
garden pea (pisum sativum L. and
the Southern cowpea (vigna unguicu-
lata). The Canadian field pea win not
do we'll sowed In corn 1t the last
working. In fact, Il should be sowed
in January and February. according
to the location. and IL then, In com.
bination with such crops - oats and
barley q valuable forage or hay crop
for the South We know Of nothing
better than cowpeas for planting In
corn. says Progressive Farmer, taking
the Cotton Belt - . whole. The price
Of cowpea seed II high, because II u
. poor and unreliable yielder Of SEED
and no entirely satisfactory method
Of harvesting the seed has been
adopted. Canada field peas are
cheaper because they make q larger
yield Of seed.
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11
The Dollar That Can't Be Spent.

Every dollar spent in advertising is
not only seed dollar which produces
q profit for the merchant. but is actu-
ally retained by him even after he has
paid II to the publisher.
Advertising creates q good will equal
to the cost of the publicity.
Advertising really costs nothing.
While 1t uses funds 1t does not use
them up. 1t helps the founder of a
business to grow rich and then keeps
his business alive after his death.
II eliminates the personal equation.
1t perpetuates confidence In the store
and makes it possible for a merchant
to withdraw from business without
having the profits of the business
withdrawn from him. It changes .
name to an InstItutIon-an institution
which will survive its builder.
It 10 really an Insurance policy which
costs nothing-pays q premium each
year instead Of calling for one and
renders 1t possible to change the en-
tire personnel of q business without
disturbing its prosperity.
Advertising renders the business
stronger than the man-independen
of his presence. 1t permanentizes sys-
TENS of merchandising. the track of
which 10 left for others to follow.
A business which Is not advertised
must rely upon the personality Of its
proprietor. and personality in business
Is decreasing factor. The public does
not want to know the man who owns
the store-it isn't interested in him,
but in his goods. When an unadver-
tised business IL sold 1t is only worth
as much a. its stock Of goods and its
fixtures. There 10 no good will to be
paid fort does not exist-it has not
been created. The name over the door
means nothing except to the limited
stream Of people from the immediate
neighborhood, any Of whom could tell
you more about some store ten miles
away which has regularly delivered it,
shop news to their homes.
1t II a. shortslehtsd for q man to
build q business which dice with HE
death or ceases with his inaction, -
1t 10 unfair for him not to provide for
the continuance q its income 70 HE
family.
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11

from $50 to 5000 when he /. =
grown. If he is big. smooth and stru1s
Poor and worthless plugs pulline p
the harness, keep company with e
poor and shiftless individuals hol61-c
the lines.
No one point in the horse d N,
essential than well shaped hoofs. ~
value Of horse depends to Z Iar~
extent upon his feet.
Many farmers make the mistaka y
fooling around with trotting hon
Breeding trotters Is q distinct br,n1t
of the business. and initiation r.
making a success Of It require =
training of years.
Some men say mud should b, 4.
lowed to dry on q horses legs No.
being removed Don't believe It NJ
should be washed OF as soon q -
horse comes into the stable, and ~
legs rubbed thoroughly dry.
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11

when his wife committed the unprece-
denied act of taking her crimps out
before breakfast. He realized that
they were to eat among strangers. He
had become the guest Of thirty WON
en-folks." No doubt he should be
called "Old Gal Thirty-one." He got
up and dressed very. very slowly. The
bewildered gratitude. the incredulous
thanksgiving Of last night. were as far
away az yesterdays sunset. A great
seriousness settled upon Abe's lean
face. At last he burst forth:
One to thirty! Hy-guy. I'm in fer
it," How had 1t happened, he won
dered. They had given him NO time to
think. They had swooped down upon
him when his brain was dulled with
anguish. Virtually. they had kidnapped
him. Why had they brought him here
to accept charity of q women's insti.
tuition? Why need they thus intensity
his sense Of shame at his LIES fail.
ure. and, above all, at his failure to
provide for Angelina? In the Door.
house he would have been only one
more derelict; but here he stood alone
to be stared at and pitied and thrown
q sickly-satisfying crumb. With q
sigh from the very cellar Of his being.
he muttered:
Aye. mother. why didn't yew let
me 60 on ter the county house? That
airs the place fer q WORKOUT old hull
like me. Hy,guy!" he calculated
beads Of sweat standing out on his
forehead. 'T'd ruther lay deown an
die thin face them air women"
Thar. thar" soothingly spoke
Angy. laying her hand on his arm.
Thar. thar. father! Jest think haov
dretful I'd feel a-goin' deown without
yer"
80 you would" strangely comfort.
cd. so you would. my dear!" For
her sake he tried to brighten MP. He
joked clumsily ~ they stood ON the
threshold Of the chamber. whispering.
blinking his eyes to make up for the
lack Of their usually ready twinkle.
"Hol' on . minute: supposin' I fer.
GIT whether ! b man or . woman ?"
Her love gave inspiration to her an
swer: IN lean on yer. Aba"
Just then there came the loud, I'm
perative changing Of the brsakfast,
bsll; and she urged him to hurry. @
1T wouldn't dew" for them to b late
the Arst morning of I'll times. But he
only answered By going hack into tie
room to make an anxious survey a
hin reasction in the glass. He shook
his had reprov1ngly at tAe bear0od
Ssenteaanoo. . 4 ~ ~: "Ycu nsed
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11
CHAPTER w.
One of Them.

All! but Abraham had slept that
night as II he had been drawn
to rest under the compelling shelter
of the wings Of all that flock which in
happier days he had dubbed contemp-
tuously them air old hens" Never
afterward could the dazed old gentle
man remember how he had been per-
suaded to come into the house and up
the stairs with Angelina. He only
knew that in the midst of that heart
breaking farewell at the gate. Miss
Abigail. all out of breath with running.
red in the face. but exceedingly hearty
of manner. had suddenly appeared.
"Shoo. shoe, SHOOT" this stout angel
had gasped. "Naow. Cap'n Abe, yew
needn't git narvous. We're as harm
less as doves. Run right erlong. Yew
won't see anybody ternight. Don't
say a word. It's all right. SSH!
Shoot" And then, 10! he was not in
the county almshouse, but In beau
tiful, bright bedchamber wittez wreath
of immortelles over the mantel, alone
with Angy.
Afterward. 1t all seemed the blur Of
a dream to him, a dream which ended
when he had found his head upon q
cool. white pillow. and had felt glad
glad-dear God, how glad!-to know
that Angy was still within reach Of
his outstretched hand; and so he had
fallen asleep. But when he awoke
in the morning there stood Angeline
in front Of the glass taking her hair
out Of curl papers; and then he slowly
began to realize the tremendous
change that had come into their lives,
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11

Stewart Edward White tells Of his
greatest disappointment. It happened
when he was flve years old.
Il understood that those who main
tanned perfect department in school
during the week would be given Their
choice Of sweetmeats. therefore be-
haved myself with extraordinary pro-
priety. When the time came and de-
manded my sweetmeats found that II
was my choice Of . seatmate that had
been offered. I never quite forgave
that teacher. and shay always consider
the week Of good conduct one lost out
Of my life" Z
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11
Hogs Need SHADE.

The hogs will grow better 3 -
provide shade for them ct this ~
of the year. II this shade b ut ~
vided BY nature. on your farm. + -
not cost . great deal to make sono -.
the yard or In the pasture. Tfooo o|
something green always make ~
best shade.
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11
TURN LAMBS IN coRNFIELDI
Youngsters Make Good Use Of Blades
Which Are Usually Wasted and
Keep Down the Weeds.

(By NJ. A. COvERDELL)
lambs may be turned into the corn
field after the corn reaches q stage
at which the lower blades begin 60
wither. 1t Is well to keep q close watch
Of the larger animals. to see that
they do not get to nibbling the husks
from the low-hanging ears.
This IL not apt to occur until all
the lower blades Of the corn have
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11

1t 10 injurious to sleep with the
moon shining on ones face, and far
worse to sleep with the sun in the
face. The reason 10: Enough light
wave-energy and also ultra-light-ener-
~ penetrates the closed eyslids to e.
cite the retina. the optic nerves. the
brain and beyond this the inconcsiv.
ably mysterious entity. the totally IN
known personality
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11
POUITRYNoTr5
NW& III x9.osa

Overcrowding the coop win pUvo
disastrous. especially during Tie -
ed term.
You may fool the buyer soeo =
twice, but your brand win sooo -
into disrepute. -
What would You consider . ~
egg. were you the buyer and TIE -
fellow the seller?
Does II pay to ship Q chickea ~
. six-pound frame. when Only ~
pounds II utilized?
Did you ever stop to think ~ .
neat effect an attractive packneo -
on the purchaser?
The best remedy for the ven -
fowl. especially II the disssse ,
CONTAGIOUS one. IL to XIII II
Do you ever let . sealed psehnU
hide . bad article? II you % ~ -
laying the foundation for failure
Do you change your CONN
house every week Or two, tsyng n
do better and doing worDe 81
while?
Don't pack overlarge eggs -
nary nllers; they viii reach the
bet in bad condition and sDon 2
shipment
Infertile eggs produced By So
which there n no male bird ~
only kind that can reach the CO.
in good condition during ths - -
mer months.
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11

The newspaper II . huge shop win.
dow. carried about the town and de-
livered regularly into thousands Of
homes, to be examined at the leisure
OF the reader. This shop window II
unlike the actual plate glass showcase
only In one respect-it makes display
Of descriptions instead Of articles.
You have often been impressed BY
the difference between the decorations
Of two window-trimmers, each Of whom
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11
Pierce Phrases.

Fierce Phrases.
How did that argument you were
having with your neighbor come out!"
Tain't finished yet" replied Far
mer Corntossel But I'm gettin' the
best Of Il"
You were talking about interna-
tional relatlonsf
Yes. But I'm gradually worlin' Il
around to geometry. He doesn't know
anything bout geometry"
DO you!"
mo. But I found one o my boys
ooAool bpeAD, N I reckon en- Rick
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11
OLDLADY;ZE$|2z;4:,7KE|;,tr
NUMBTPI6|ll6&35EEI22|Bs:ss9E
6rUOUISE DRSSLBND
C0AUTHOR Of THE STORY OF SARAH THE
SHIP or DREAr1S"ETC. eorYmxxn oy mr. ou7ueyoa

The belle burst into hysterical and
self-conscious laughter, as she found
every glance bent upon her.
"Oh, no, no; not that. But / con-
fess that l am tired to death of this
perpetual dove-party. ] just simply
can't live another minute without q
man n the house.
Now, Miss Abigail" she added i'm
periously, you run across lots and
fetch him home"
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11
Eject Of ~ssek Farmlne.-

Out Of one hundred dairymen IN
Iowa, the only ones that were making
money from their cows were those
who read papers which gave informa-
ton concerning their business. In
this case book farming had some q.
fect-as II invariably does.
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11

Holding mp . globe before q brisht
little boy In school. the teacher asked
what country ID opposite to 10 On the
globe. Il don't know. ma'am." was
the reply. well. now" pursued Tie
teacher. II I were TO bore Q hole
through The earth and you were 70
20 in 1t this end. where would you
come out?" -Out Of the hole" replied
the pupil. with IN air Of triumph.
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11

P0HoctIy Lovely Time.
she IL having . perfectly lovely
time"
How so!"
she il engaged to one Of twins.
They both call on her and she can't
tell them apart"
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11
Mstlne o. veune pIessce.

A pair Of young pigeons viii 81
dom produce their hrst SQUADS IN lees
than eight months. and two pairs are
about al they WIN produce before
they are one yoaR old.
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11
Puritan Jury.

That the Puritan fashion Of nomen-
clature produced some very odd ~.
suits II very generally known. The
London Chronicle recalls that James
Bronze. in his Travels Over England,
Scotland and Wales.' published IN
100. gives . copy Of . Jury Return,
made at Rye. Sussex. In the Late Re-
bellious Troublesome Times"
The names Of the IL good men ana
true were: Meek Brewer. Graceful
Harding. Killsin Pimple. Earth Adams,
Weepnot Billing. More Fruit Fowler,
Hope-for Bending. Return Spelman,
Fly Debate Roberts. Stand Fast on
High Stringer. Be Faithful Joiner, and
Fight the Good Fight Of Faith Whita.
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11

mp enough language out Of It to hold
the debate jes' about where I want e. =
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11
SYNOPSIS.

Captain Abraham Rose and Angelina.
his wife, have lost their little home
through Abe's unlucky purchase Of Tena.
ny Gold mining stock. Their household
goods sold. the 500 auction money. all
they have left. will place Abe in the Old
Mans home. or Angy In the Old Ladies'
home. Both are self-sacrificing but Abe
decides: MY dear this Is the fust time
The old couple bid good-by to the little
house. Terror of what folks will say
sends them along by-paths to the gate OF
the Old Ladies' home.
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11

Do you change your comm
house every week o. two, tFyng y
do better and doing worse 81 =
while!
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11

Don't pack overlsrge eggs b -
nary fillers; they viii reach the
bet in bad conditioD and sDon =
shipment
Tensas gazette. [volume] (St. Joseph, La.) 1886-current, 1914-09-11

Do you ever let . sealed poekn
hide . bad article? II you % - -
laying the foundation for failure