Goldsboro weekly argus., 1914-01-29

TIRE QUESlIUN OE MAAA VN
DERS- THAT OUR HOME MER
CHANTS SHOULD APPRECIATE
IN A RESPONSIVE MANNER.
Home Loyalty is "Bogie" set III
by the local merchants to scare peo-
pie into trading at home.
HAS that idea ever occurred to
you?" asks the Merchants Journal OF
Topeka.
The Larkin company, Peoria, Ill.
venders of soap, perfumery, ETC., and
distributors of thousands of varieties
of premiums, say that this is the real
meaning of "home loyalty"
Their ridicule of "home 'oyalty'' is
conveyed in letter by the Larkin
company to Topeka woman who
wrote to them telling her reasons for
not organizing 'Larkin club as they
requested. The letters which the Lar
kin company sent to that Topeka wo-
man asking her aid and the reply
which she sent to the company on Oc-
tober II, were printed On page II of
the last issue of the Merchants Jour-
nal
Under date of October %, the Lar
kin company answered the woman's
letter, and tried to answer arguments
in favor of trading at home. The Lar
kin company said:
Peoria, Ill, Oct. %.
Mrs. Topeka, Kansas:
Your letter of the 18th, written to
our manager, Mr.. w. E. Persons, has
been given the writer for attention.
You mention Home Loyalty" Let's
analyze this and see what it amounts
to- Your local dealer advises you to
buy from him, giving as reason for
doing so you will help build up the
city because it leaves the money in
Topeka. Very we'll, let's go little
farther with this. Suppose instead of
buying from him, you buy from US
Now we are going to sell you goods
for the same price as your local dealer
has to pay the wholesaler. You must
remember that your local dealer has
to buy his goods and send money out
of town to get them. The only part
of the money that's left in Topeka is
the profit he makes on you. Now you
by buying where you can keep the
profit for yourself.
We are perfectly willing to leave it
to the consumer which is best for his
individual comfort-to have the money
in Topeka with him, or to have it left
in Topeka with the retail dealer.
The home loyalty agitation is
bogie held up by the local merchants
to show people why they should trade
at home. 1t really amounts to moth
ing because, in either case, there is
just as much money left in Topeka.
AS to our prices, we will not enter
into a discussion of them further than
to say that the prices on our order
blank are just what you have to pay
locally for the same goods. The only
difference is that with each $40 pur-
chase we give you some nice piece of
furniture, or Walking skirt, or some
other useful article that will sell 10
ca1y for anywhere from 81 to $40.
We have a great many wives of re-
tail merchants who belong to Larkin
clubs, while good many operate
clubs Since there is so much agita-
ton over buying out of town, we feel
that we owe it to these customers to
withhold their names. In many cases
we have to ship goods to such con-
sumers in plain boxes and keep our
name off of all literature to prevent
other retail dealers from finding out
that the person in question is running
clubs.
Above all, don't forget home loyal
ty, usually means nothing more nor
less than "self-interest." Your local
dealer sees his home when he speaks
of home loyalty" When we speak OF
it we see yours 1t doesn't require a
great deal of study to decide which is
the better for you.
Yours respectfully,
LARKIN CO.,
of illinois.
p