The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1914-05-09
IMPORTANT
WHICH One?

By Chas. H. Kline, North Fork, Va:
Did you ever stop to consider which
of the following is the most i'm
portant to the business house:
Personality?
Service?
Quality?
Price?
There is one or more of these which
has a great deal to do with success in
business. What a world Of meaning is
embodied in that one word success.
Oftentimes we say to ourselves, What
is ~success?' yet when the goal is
reached that problem is at once set
aside.
Personality is truly a very import
ant factor in the make Of a man. Upon
this We base. to q great measure, that
which the American people are con-
tinually crying, 'citizenship." The
man who has personality, in it's true
meaning. is a. jewel to say the least.
1t produces c~ongeniality, good fellow
ship and the respect and esteem Of
those he comes in contact with. He
Is admired through his daily routine
in life and usually meets with encour-
agement. He is praised by all and en-
joys the confidence Of his felIowman.
SerVice-This is absolutely necessary
to the business man and to the house
Of service the business goes. The buy
er places his orders with the house
upon which he knows he will get quick
and careful shipments. In case his
stock gets low on a certain article
which he has had an unexpected de-
mand, or he has overlooked the scar
city, then he looks to the house of
service. 1t Is likewise if he has to
write, wire or phone an order. If he
is anticipating large sales on a line of
goods and 1t is ordered to be shipped
on a specified date, he knows his
wishes will be carried out and that he
will be taken care of without fail. He.
will not be disappointed. He can tell
his trade their wants will be supplied.
Why? Because he gave his order to
Mr.. Service"
Quality-The majority of us talk
quality. Most especially when our
competition has a better price. In
reality we must have quality. The
people pay their cash and they de-
mand that which is good. 1t ever
pays to put IN inferior article on the
market. We may get an order, but IL
will not repeat. We want to feel that
when we sell a man we are not afraid
to call on him again and ask for an
other order, because we know we have
given him quality. Because we have
confidence in our line, and by the way,
this confidence is absolutely necessary,
we must believe in our line; IL we do
not. we had just as well get out. By
first class products the purchaser
knows they will stand the test and
that we will hold it to the standard.
The brands will stand for quality.
Price-Her we are. That one little
word with five letters. How often 1t is
spoken of. Price is certainly a bust
ness getter. From day to day we are
confronted with this line of talk from
the buyer, What's your price?' you
are out of line in price" Among our
many replies we are heard to say,
We have the price" The merchant
puts it up to US like this: You want
$3.50 for your article, and 1 can buy
something on the same order for ST."
Why not tell him an article is never
worth more than is asked for it? AS
the saying goes, w lave to argufy,"
We no doubt can give the merchant
an article for 81, but will it bring
satisfactory results; will it be a re-
peater? Will the store man realize
more sales by paying a little more for
a better piece Of goods?
Now, boys, which Of these show the
best results? This for a little thought
when you are waiting for the train,
or on one Of those good old long walks
to see a customer, and when you get
therp he is away from. home or has
just bought.-Sample Case.
THE SONG OF THE RUNNING REEL
A sudden splash
A silvery flash
A jerk, a turn, and a forward dash,
TO the song of The running reel.
When the gentle breezes of the morn
ing
Roll the mists of the night away,
You slowly float in your drifting
boat,
Where the lush pond lilies sway:
To troll your glistaning minnow
Where the willows shadow the brook:
To feel the thrill OF the morning chill,
And the lure Of the rod and hook.
To make your cast in the rifles,
Where the water each boulder spurns:
To follow the CLEAN in the silvery
stream,
And your minnow wriggles and turns.
Then the lightning lunge Of a hungry
bass,
AS he darts for his moving prey:
TO hear the purr-then the singing
Whirr,
The red blood pounds through every
And each muscle lenses to steel:
Such glorious strife is the wine Of
life,
To the song Of the running reel.
Francis Aiken in Field and Stream.
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