Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1914-02-21

noIulu merchant that the Honolulu pa
pers would be worth much more TO the
advertisers il the advertising rates
were doubled and each advertiser used
lust half the usual space. | thought
had made nay point clear, that rela.
lively speaking none would suffer and
the paper could give more news and
use more illustrations, but the only
effect my suggestion had on the adver-
utiser was to paralyze him at the idea
OF any paper talking about doubling
rates.
So much for the local editorial
stats, who are working to make the
advertising in their respective papers
pay, and who only want the coopera-
ton of the ones who foot the bills tn
make the advertisements pay better.
There is another question of adyer-
Using in which all Honolulu should be
interested which all Hawaii is in
terested, and that concerns the ques.
ton of properly advertising the terri
tory at the San Francisco fair. The
governor tells me, as late as ,yester.
day, that he has not yet made up his
mind whether the finances of the ter
ritory will allow the expenditure at
San Francisco that the legislature
authorized Now this is an important
matter,a matter of advertising that
should interest this club keenly. AS
advertisers, believe that you appre-
ciate the benefit that a suitable Ha-
waiian building and a suitable Ha-
waiian exhibit, at the fair will bring
us. My personal opinion is that it
would be the height of folly to with.
hold the appropriation or any consid-
cradle part of it. One hundred and
thirty thousand dollars, which is H. P.
Woods estimate Of what the expense
Of the building and exhibit will be, is
a lot of money but a mere bagatelle
in comparison to what results we may
expect from the expenditure of it. The
territory has to economic, grant
you. But there are ways of saving
that amount OF, money in the govern
ment of these Islands every year. Let
us insist on economy, but do, not let
this club let the opportunity pass to
tell the governor that cutting off the
Panama money is not economy, is not
good business.
The tourist land nearest to us in the
most ways is Bermuda, the little Brit.
ish island. note that within. the last
month that island has voted to nav
g subsidy of. $50, 900 a year for 10
years to the Canada Steamship Lines,
Limited. for which the line will put
on a new tourist steamer between
New York and HAMILTON. Bermuda.
and guarantee to bring to the island
each year $4,000 more tourists. The
bermuda government is to build an
other great hotel and lay out new
Golf links for these thousands. The
steamship company agrees to give a
freight rate lower than that now in
farce ard to provide 81, 200 cubic feet
Of chill room accommodation to handle
the Bermuda fruit exports. Bermuda
Is crown colony, with a white popu-
lation of 1000 and a negro and Indian
population of 10000 Hamilton. the
capital city, IS smaller than .HiIo.
On the north we find the Canadian
government appropriating $500, 900 for
the San Francisco fair and spending
every year 100000 in printers ink
alone in the United States. The re-.
suit is that nearly 100000 Ameri-
cans have gone north, and have taken,
into Canada million after million of
American dollars. Does it pay Can
ada to advertise? It certainly does.
and it will pay Hawaii in even greater
proportion, because the ones attract
ed north go with comparatively little
money. while the ones who come to
Hawaii come with yellow-lined peck
cts, ready to spend If we can only give
the visitors chance to spend.
i have no formal resolution to Of
fer. but suggest, Mr.. President, that
this club does go upon record in this
matter OF the San Francisco fair We
need the business that some real adj
vertising on the Coast can bring u.s.
The Promotion Committee is doing
wonders with the funds at its disposal,
but to do justice to Hawaii with a.
trifle like $4,000 a year is like trying
to bale out the Pacific ocean with al
m q