Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-01-12

fornia. and incidentally the ereelph
OF the greatest building in the world
devoted exclusively TO newspaper
purposes. an enormous edition Of the
tenth anniversary number of The
Los Angeles Examiner has been eA-
hausted Immediately upon puoAca-
ton
It is replete with valuable informa-
ton and is deliberately illustrated.
remarkable example Of newspaper
art and enterprise. II eXemplihes
tine splendid optimism o. the Golden
West and the spirit Of achievement
which has made this great newspaper
OF the Great Southwest
Only ten years old, The Los An
geles Examiner now ranks second in
the United States in the volume Of
advertising published, and several
times has made the largest advertis-
ing gains of any newspaper in the
country. Its growth in circulation
also has been phenomenal
Seven Full Color Pages.
In this tenth anniversary number
printed in mid week, there are liz
pages, containing no less than 1877
separate advertisements, occupying
6671 inches of space, total of
1855 columns, testifying both to
the prosperity Of Los Angeles and
the popularity of The Examiner as
an advertising medium.
Seven beautiful front pages in full
color eXemplify the character of the
contents Of as many special sec
tions of from twelve to twenty-four
pages each. Other pictorial features
include FIVE double pages, showing
severally the exterior of the new Elk
aminer Building, it's interior segre-
cation into departments, the fine
harbor of Los Angeles. the great
aqueduct just finished by the city,
and the Panama Canal. the compile
ton of which is of such great com
mercial Importance to the South
west. Besides, there are many page
wide halftone illustrations.
Over 1850 Inches of Pictures.
The halftones, not including the
many that adorn artistic advertise
ments, take up 1850 inches, or EOS
columns of space. The remainder of
the edition is given to news of the
day and mainly to special articles,
many Of the latter bearing the sigma
lures Of well-known persons
A section of twenty-four pages de
scribes The Examiner Building, one
of the newest and greatest marvels
of wonderful city The real estate
deal, part of which va the pay
ment of more than a million dollars
by William Randolph Hearst for the
ground upon which the building now
stands, created sensation at the
time X was made, involving as it did
the opening of Broadway. the prin-
cipal retail thoroughfare, to the
south, and the extension of the
downtown business section in that
direction.
Mr.. Hearst's instructions to the
architects were to pro de plans for
a building suitable INTELLECTUALLY to
Southern California, it's climate and
traditions, and also fitting the most
modern of newspaper requirements.
In both respects success has been
achieved.
Building Is Ideal.
Singing Architecture" is the
graceful phrase suggested by this
building to Charles f. Lummis, the
noted author, and an authority upon
the history Of the Southwest. Elk
perts declare it perfect from an en-
gineering standpoint. And newspa-
per men describe it as the realization
of their dreams
This, the greatest OF newspaper
buildings, is 1928 feet in length, ia
feet wide and 1875 feet high The floor
area is 1922 square feet Archi-
tecturally II slavishly follows no set
type, but has an individuality of it's
own, which popularity may be COM
pared to the mission style but more
accurately may be said to resemble
the best of the Spanish Renaissance.
Tho commitment &c the no
money could buy, steel supplanting
wood, even as furniture, wherever
practicable. Approximately half a
million dollars was spent In the
pressroom, which is as long as city
block. Huge presses with a capacity
of $4,000 twenty four page papers
an hour have been installed to print
the big editions of the daily and Sun
day Examiner.
Shows Country's Prosperity.
Particular attention has been Civ
en- to the health and comfort of The
Examiners army of employees, the
lighting and ventilation being ideal.
Shower baths and other unusual con-
venienCes are provided.
While million population for Los
Angeles in 1920 is the keynote Of the
promotion features Of this special
edition, it sets forth not only the
progress and prosperity Of the larg
est city on the Pacific Coast, but pre-
sents the advantages and achieve
ments of every other section of what
is known as Southern California
Complete and elaborate reports tc
The Examiner show that, in the face
of discouraging financial conditions
throughout the country, the last year
has been notable in every town and
county of Southern California foI
Advancement Of every kind
The commercial products of the
eight southernmost countries las,
year, according to The Examiner
figures, reached a total value OF
t26S,22S,0 600
Best of Roads.
One indication mentioned of thi.
prosperity Is the fact that there are
$4,000 automobiles in Southern Cal.
ifornia, and there is not a day in thu
year when they can not be used fol
pleasure rides over the best system
of roads in the West Los Angelo!
County itself contains more mile!
of good roads than any other count,
in the United States The city o
Los Angeles spent nearly $4,000 90
last year on street and boulevard i'm
provements.
The Examiner declares that 10
Angeles rate of growth of poDula