Iowa County democrat. [volume] (Mineral Point, Wis.) 1877-1938, 1914-05-21
MAXWELL CAR
BIG SUCCESS
OF PAST Year
Maxwell Company, Detroit, Puts
Out the Worlds Biggest
Auto Adv.
Enormous Producttcu OF Maxwell
'25s' Planned Tor Coming
Near--6O,O Cars TO
BE thc Output.


BE thc Output.
We are printing in another section
of tojay- edition, tho largest autrmohtle el-
Nrtti~ou}cnt that has ever 8ppN9rei in "a new>.
paper. Fhis advertisement of the Maxwell
~ >tMear, is known in newspaper larlaucc
asa "dNuhlotrurk' aud is seldem uSci except
NN the hiSg2St motar rar manufacturers. Some
tdoa Vt the trrmoudous cost of the Maxwell
adN"rtsinR campaign can I've gained when il ~
known that HoN1 news papers ~ a total Of t.N0
fun l@sH~ of newspapers space arc hciuR used
NJ enc time.
TheSuccrssu of the MAXWELL "a6 $3.50 in
the past yosr has hccu one " the lcadtuE topics
ot conversation IN the automobile world in thu
past few mouths Nc other motor car con,rru
has over hctor2 built and shirpcd NlWN ears in
the first Year vt its eNjstoure. A. viii lc re-
mrmhorcd. the present MAXWELL Company took
over the assets of the old Nuitcd StttrS Motor
Company over u Near aso, Cars were FIRST
turuod ont in small quantities IN July 1913, aud
the production has jumped ahead until MAXWELL
factories arr now shipping M ears per day.
A Trained Organization.
Probably the best reason fot the
phenomenal success of the MAXWELL product he.
Nond the wonderful value offered in the S;Nl
car, is the organization and factories of tho con
Germ Five hiR factories in the cities uf Detroit,
Dayton and Newcastle, form tho chain OF
manufactui ing units where every part of the
Maxwell '2A' built The combined floor
space IN all Maxwell plants amounts to 2,bSi, 6tS
square foot and the land occupied 10y buildings
IL "tlh acres. The total number OF mon em.
rloycd whom tho factories are running fun tut
ia lA,nN,
70 appreciate the huge scale ON
which Maxwell cars are manufactured it IL
necessary to personally visit ono OF the factor.
les, where the carsare being turned out, Solid
~ttainload shipments of motor cars~some OF
thrm 30 and 10 freight cars in lcngth-to u single
dealer are common sights ut the Detroit plant
Of tho MAXWELL Company. To accommodated
this heavy shipping, an immense loading plat.
form runs the fun length of the factory build.
ing and carHRre shipped at all hours of the day.
ono of the interesting features of quantity
shipments Is tho mannor in which freight car
space T. economical hy tho double decking
operations" ny removing the wheels from the
autom ohilos, and building sub platforms In tho
care, IL Is possible to ship six automobiles in II
80 foot ear and eight in u 40 foot car,
Safety First"
A n measure to prevent accidents
and the safe guarding of human lives, tho Max
we'll Company has built testing tracks on ita
grounds at Dayton and Detroit, md no car he
allowed Ia leave the factory proctnCts. This
does away with reckless driving through the
city streets and ut tho same time affords an
equally severe test 10 the car,
Safety First" methods are carried
out to the last degree In the factory buildings.
All dangerous machinery" Ia provided with
safety guards and precaution Ia takon to pro.
toct the lives of wnrkmcn. Prevention against
fire loss is obtained 10y the installation Of an
automatic sprinkling system covering all
plants,
In addition to the safety devices,
every care Is taken Ia provide hcalthful work.
ing conditions for the thousands Of Maxwell
workmon. At the big Detroit plant. a finely
lighted restaurant covering 1900 square feot Of
floor space affords excellent food, at II price
slightly above cost. Facilities for taking care
Of 900 men aro provided IN tho restaurant,
Rigid Inspection.
One of the greatest surprises to the
average laynpn who IL visiting a hig auto
mobile factory for the first time liz the amount
of care used in the construction Of cars. 10 the
average man, quantity and quality do not seem
to belong together. Yet when he visits the big
Detroit plant of the Maxwell Motor Company
he finds one of tn" biggest departments turned
over entirely tu the chief MetallurRist aud his
stan Here every particle of material that goes
into the makeup of the Maxwell '25" Ia care
fully tested out before being approved for pro
duction purposes. Special tests are provided
for both the raw mAtorial and the finished
products such as uxles ami springs. Finished
parts ara allowed to pass only after tho most
rigid inspection,
With these unsurpassed facilities 1t
Is not surprising that the Maxwell Company
has Jumped from sixteenth place in the auto
mobile industry in 1913 to NTH place in 1914,
1t IL confidently predicted by men in close touch
with .induattial conditions that III" Maxwell
Company sill he IN second position whom the
1913 comIaiRn is under way.
II is quite generally known that the
Maxwell Company has planned Il production Of
20 ,oVO curs for 1913. Tho men behind the Max.
we'll production aro thus early preparing the
field for next year business aud il ranks IA q
certainty tint Ia Maxwell car VIII load the
field during the coming season.