Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1914-02-23
BOOM BRAND-NEW
R|CH-QU|CK SCHEME
Dawes, Said to Be Connected
With Washing Machine Plan.
the Promoter.

NEW YORK, Feb. 23-Have you
$500 I'm the savings bank, drawing BIZ
or 4 per cent. interest, which yoJi
would like to see bring you an in-
come of 500 a month? Or, better still,
wouldn't you like to put $4,000 where
| IL would bring you $1,000 month?
Would you imagine this could be done
| by a new plan of marketing staple
articles, such as washing powder
starch and other things every house.
hold needs?
w. j. Dawes & Co., which has been
| doing business in more or less quiet
way for several months at ITO and liz
| West Fortieth street. in quarters
made famous by the tin washing ma
chine scheme. Will tell you that it can
and prove it to you by figuring on
pad of paper.
| w. J. Dawes, who owns W. J. Dawes
| & Co, told reporter all about it and
| explained that his plan was entirely
original with him. Although persons
who looked up the career of Mr..
Dawes before he conceived his new
| idea of industrial independence" say
that he worked In the washing ma
| chine business at 50 a day when In
vestors were pouring their money into
the scheme afterward exposed as un-
profitable, and that before he or
ganized w. j. Dawes & Co. he had 3.
branch agency for selling washing
machine contracts, Mr.. Dawes denied
| this.
He said he merely took over the
quarters in the West Fortieth street
building occupied by the concern that
got about $2.000,000 from persons who
| want to make quick profits.
A Brand-New Scheme.
~
| Is not In any way a development of
the washing machine industry, but a
new kind of profit-sharing salesman
ship by which the middlemaii Is elm
mated and the profits go to the per-
sons willing to contribute from $500
to $4,000 to help Mr.. Dawes and his
company advertise it's wares
Mr.. Dawes doesn't guarantee that
800 will bring in 500 month, but he
has the arguments to show that the
profits ought to be as large as he
promises.
In explaining his method Of selling
Mr.. Dawes said:
I'm the introduction of any house,
hold commodity the wholesale grocer
or jobber will purchase only when
demand is created for the goods
offered for sale. This means that a
manufacturer is compelled to adver-
tise, with view to having the con-
sumner ask for and purchase the adj
vertised article. The jobber OF whole
sale grocer receives from Is to 20 per
cent. for filling the order and he rem
derS the manufacturer no assistaI1ce
whatsoever in selling or advertising
the commodity"
How the Scheme Works.
The way the Dawes plan works
out Is this: Suppose Mrs. A. is
widow who has $3.50. Dawes & Co
will give her twenty cases Of starch
and washing powder for 1t, and al
though she makes no money on the
first purchase, 1t entities her to re
serve twenty stores on whose pur-
chases she will thereafter get COM
mission of about 81 case.
As explained in the Dawes circular
Oh Industrial independence, ''ths
average store will use at the least
case of starch and case Of cleanser
a month, and this means a regular
income from the twenty stores of 500
or more q month"
For $500 the agent gets fifty, cases.
of starch and powder and reserves
fifty stores, which one can easily seq
makes profit of 800 a month. says
the Dawes circular.
Mr.. Dawes objected to telling any
thing about his business career be-
fore he organized w. J. Dawes s.
Co.. but said that he came here from
England last spring with enough
money to buy out an interest in ths
washing powder, which he makes
specially. He said he was born in
Kentucky, owns a valuable ranch in
Texas and was independently wealthy
before he hit on his present scheme OF
selling contracts for the sale of house
hold articles. He said his company
now has assets OF $250.000 and not
cent of liability.
Representatives of mercantile
agencies who have interviewed Mr.
Dawes report that he has told JUS
enough about himself to make them
want to know more.
If any of the contract holders who
have invested $500 or more with tho
company are not satisfied they can
turn in their contracts and get their
money back, said Mr.. Dawes, which
he thinks is as fair as anything could