The Ward County independent. [volume] (Minot, Ward County, N.D.) 1902-1965, 1914-12-17
ed above reaches the startling amount

ed above reaches the startling amount
of $5,0O0,OO0 per annum.
These facts and figures ought to be
such preponderance of evidence as to
impel us to investigate for the secret
of the C. H. success until we find a
remedy to stop the drifting of our
wealth to other financial centres.
Conditions Compared.
QUALITY-There are C. H. that
sell the cheap, shoddy, worthless
goods, and those that sell standard,
high grade and guaranteed goods.
These conditions may be found with
our local merchants, yet the average in
quality, durability and grade is, at the
very least, 80 per cent better with
local merchants than with the C. H.
From this lesson is easily deduced.
ADVERTISING-The C.. H. en-
ploys experts to plan and write ad-
vertisements. Such men as know
when and how to appeal with prices,
quality, and decoy. Our merchants as
rule appeal first with quality and
standard grade; second with prices.
Those of our merchants who practice
receptions are exceptions and not the
rule.
FREIGHT-The C. H. sends it's
goods at retail, hence the full freight
rates are charged. The local mer-
chants many times buy by carload lots
and when they buy thru local whole
sale houses all goods come to the state
at car load rates. In this our mer-
chants have an advantage.
BUYING-The quantity purchased
by the C. H. is so much greater than
the local merchant, that the former
holds a strong advantage. AS an ex-
ample, the C. H. buys shoes by so
many thousand pairs while the local
merchant buys so many dozen pairs.
Importers, manufacturers, and whole
salers invariably give preference in
supply and advantage in prices to the
larger purchasers.
INTEREST RATES-In the west
ern half of the state, the rate to mer-
chants is IL per cent, while in the
eastern and central the rate runs from
8 to IL per cent. The average is about
10 per cent. The c. H. pays an aver
age of not more than 6 per cent for the
use of money. ...-g
PATRONS-While all classes, in
GLIDING bankers and merchants occas-
ionally send to the C.. H. for articles
that could be had from other dealers
within the state, yet the largest num-
Der of any class that patronize the c..
H. is farmers. Every one should be
serious and ask and answer the ques-
tion-Why?
When they buy, farmers pay the
prices made by other people; and when
they sell, farmers take the prices made
by other people. .
We may doubt the policy, dispute
the wisdom, or see the error in pat
ronizing the C. H., yet no fair minded
man can blame the farmers, so long
as they control neither buying nor
selling price, for purchasing goods
where they may obtain them the
cheapest. In fact, If we look at this
question in a practical way, we shall
realize that it's only the promptings
of economy to buy where an article
may be had for the cheapest price. The
variations from this rule are for re-
ciprocal advantages.
If the merchants should conduct a
uniform campaign with emphasis on
Reciprocal Advantages in Patronizing
Home Industries, no doubt that much
good would result.
Cooperative Remedy.
Our. merchants may combat the out
Of state G. III. by forming a Purchas-
ing Association Of the merchants Of the
state. Have separate purchasing
COMMITTEES for each Of, say drygoods,