Iron County register. [volume] (Ironton, Iron County, Mo.) 1867-1965, 1914-07-09
GETTING OUR MONEYS WORTH

I'm EVERY transaction W e expect to get our moneys worth.
When we buy merchandise from local sorekeepers W e examine
. everything with the utmost care, we test for strength and look for quality.
after we shall have decided that we will effect a purchase we are convinced
that we have obtained full TFlue and that we "a depend o our purchase as
Then, again, if for any reason " e have reason to be dissatisfied ., with
discrepancy will be readily adjusted.
face to to face and examines the goods before closing the DEAL The seller Is
responsible for his representations and the buyer CA always find him and
@0'' On the the other hand there is the mail order method.
pictures Of various articles. The descriptions of these articles are always
optimistic and gl tea sy5 pleasing nd o ta m se1sc aps '% on adsetv % q, crea SnsFI I'm
our minds a desire to possess these wonderful things
accorded the greatest possible consideration. W will be allowed all kinds of
ifa vaes shipments hi on Will be made with promptness and despatch; any dam
ages in shipping will be adjusted at once; Our Mr. soandso will give your
We are aaHsred and oalosd by the clever wording Of the catalogue and
Iogue. We are touched in that tiny spot Of vanity which though small seems
to be everywhere .'"s.s a nd to to. re oposnse to Of ae obta RTS SUCH ueG'm magnificent and dsslr-
able articles at such remarkably low ~ prices and we are Hatsered by s'
statement that Mr.. so-and-so will give our order personal attention
We begin to believe ourselves to be some punkins' and we are inclined
to swell up and look askance at our less fortunate townsm ne VINO nav n1 mo-
been singled out for such distinction as a letter signed IN person S MI
soandso. 49, o.. .omo.,,nu w Cor
get that we'can go into the store of our own local soandso, whom we know
and saNd So W tns " we e ths b pgSnps and iD exuitaHon Of having been singled out by
the great mail order boss IS a desirable person with whom to do business
so WE SEND AN ORDER, CASH WITH IT, OF COURSE
Then W e wait for the article to come. More waiting Then we write &c
We get a succession of form letters in reply, but NJ merchandise We
waste lot of time and patience and postage stamps and stationery. Finally
~' We are astounded. This hardly looks like the article W 70 expected So
we write VT agar. again n.s Then tb ronows ~0 aa ' opmppGo ths description @ Il a@ wit with :" it. w We
do sc. " -r r- ~ rx,n oru1 m
ys the technical description is the same. BuT IL CLEVER STYLE
IN WITCH H HI IT IS WRITTEN HAS DELIBERATELY msLED US. The illus
ration has lied to US deliberately, because the picture as toned up and
aqaerate for the sole purpose of misleading us.
We are stung. We could have gotten a ar better value from u local
...La .,.r for the money, The lying letters we received from Mr. oand-So
were nereIyp printed form letters and were probably never seen by the alleged
.icner. who is In Europe spending the dollars which we and other similar
dupes, have sent him.
Bah! why will be persist in such fooishness? Our common ssnss
.,orld tell Ms better. But no, probably we will do the same thing over
again when W Q get the same sort Of fattering and lying dope from another
house which stung us.
YES. THEY WILL PASS OUR NAMES ALONG, ONE TO THE OTHER
rrn " Vr Dr. cFD OURSELVES ON RECORD AS BEING "EASY MARKS"
II the meantime we may go to our local dealer and buy the article we
really need. He will guarantee it and, perhaps give us credft 10 1t II we
need It - ~. -ru,xvu.r ,r>, r-rr-, ~ -,
n,rI r. To OUR TRADE AND WE KNOW WHAT TO EXPECT FROM
THEM. ~ E