The Sentinel=record., 1914-10-25
ADVERTISING PUT
SEATTLE ON MAP
TAKES TOWN FROM COUNTRY
VILLAGE CLASS TO METRoPo.
LIS ROASTING 325, 5000.
Hot Springs, Says Seattle Visitor, Can
Have Greatest Season in History py
Big Advertising Campaign Now.

How an advertising campaign di.
rected business to Seattle. Wash,
and changed that city from what
might be APPLY termed a country VII.
| lage, which it was in 1897. to a city
OF 325,000 residents, it's conceded
population today, was related with in
terest by George A. Liable a retir &
druggist of that city, who is con-
Guiding very pleasant and beneficial
sojourn at the Arlington.
Mr.. Liable is one of those success
| full business men who are good to
| meet. He is a man whose sugges-
tons are profitable and his reel al
most interesting. He states that mis-
first trip to this city was the year
| the Eastman hotel had its initial
opening, and l remember when the
Eastman closed he said how we all
| made race for the Arlington, which
was not the pretentious establish.
ment it is today. | have been com.
| ing to Hot Springs at various inter
walls ever since. There are other re.
sorts claiming curative baths in the
United States, and | have been to
several of them, but whenever | feel n
rheumatic attack coming on know
there is but one place for me to 90
and that is Hot Springs, Ark"
Referring to the effect ADVERTISING
has he'd on Seattle, Mr.. Liable said.
1T y as in 1897 when business con.
ditions were dull in Seattle that the
business men got together and de-
| clared there should come a change.
We had faith in Seattle We believer
that all the city needed was advertis,
| ing to call the attention of the people
| OF other states to prospects and pos
sibilities that existed in Seattle so
we started a great campaign of adyer-
Using, and advertising has done won
| ders for us.
1t was In that year that the steam
ship Portland was the first vessel to
arrive at Seattle with a cargo of gold
from the Klondyke. and every sum
mer Seattle takes a week off to cele-
| brate 'Potlatch.' That is an Indian
name for good time and Seattle has
it. The entire city has a gala time
that week. We entertain all visitors
in Seattle and the advertising we get
out of celebrating Potlatch' Is well
worth the effort.
| Seattle intends to do a lot of ad-
yertising to get the Panama7Pacific
tourist to come there next year. The
state has set aside 100000 to enter
tain visitors in Seattle and for adver,
| Using that city and the resources Ok
the state. The city of Seattle is rails
| ing a fund of $150,0O0 for the enter
! tainment of the Shriners and the
Knights of Columbus next summer.
"A few years ago the government
was about to let the contract for the
building OF the battleship Nebraska.
The Moran Brothers, shipbuilders OF
Seattle. were 100000 higher in their
bid than their competitors in the east
They let Seattle know that if they
had 100000 they could afford to take
the job, and in the twinkling of an
eye the money was raised. The result
is that the entire country was aware,
that the battIeship Nebraska would
be built in Seattle and the adyertis.
ing the city got was worth three times
the amount of money raised
Hot Springs is a great resort. and
it should advertise. The fact that
Seattle has 325,000 population today
is due to advertising. We are adver.
Using all the time. We are going
after the Panama-Pacific tourist, Just
as Hot Springs is going after its win
ter patronage, and | know that if the
city is advertised properly Hot
Springs will nave such a crowd here
that its hotels will have a hard time
accommodating them. have the kind
est feeling for Hot Springs and want
to see the coming winter realize tho
fondest expectations People cannot
go to Europe now, so advertise and
get them here, is my suggestion"
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