Norwich bulletin., 1914-11-30
FORMER NORWICH COMPANY
 DOING BIG BUSINESS.
Automatic Chicken Feeder Manufae-
 turers Find Trade EnIareins.

raising of poultry as the automatic | feeder, and the originator and first | distributor of this great labor, time | ana money saving apparatus is the 1 whose manufacturing plant Is now lo- cafed in Trumbu1I street in this city. 1 Comparatively few readers of the Day l probably have any notion of what is l tablishment, in which Commodore 1 Morton F. Plant is the principal stock | holder, and of which F. dec Sullivan Is president and Henry H. Walker the energetic and capable secretary and treasurer. Frank Enos, Jr., Of Nor wich. the vice president, is the in- ventor Of the principle which makes the feeder successful
 Company Overcame Prejudioe.
 A decade ago those who kent hens rtdiculed the idea of an artomafac Ieeder. It was the same old story that only mnmentariiy blocked the path of prosress Of the telephone, teiegraph. automobile and flying machine. Be- cause 1t hadn't been, it never could be. was argued. The Norwich Automatic Feeder company biazed the trail tnrough the wilderness of doubt and
 Feeders Save Money.
 One big raiser of poultry in New Jersey who has constantly a flock of SoOeO birds formerly employed 15' men to care for them. He purchased IT or the Norwich automatic feeders. He was then able to reduce his force oL employees to eight. His grain bill began to lay as never before This and many other like reports received by. the Norwich Automatic Feeder Co. can De readily verified
 The company purchased the prop erty in Trumbun street in June last It promptly converted it into a. model manufacturing plant that had former. Iy been brick building stuck in a mudhcle. A concrete easement was constructed and provisions for re- sisting any possible encroachment of tide water. Dozens of big windows were installed An elevator was pft in. Every advantage was taken of interior space Recently the state fac torv inspector visited the premises and when he went out, remarked that ne had seen many larger plants, but never better one.
 To be sure. the business was well under way when the change of loca- ton was made from Norwich to this city. One reason for the transfer was the fact of the superior railroad ia. cilitfes of New London. Another was because the change brought the busl- ness more closely in touch with Pres. ident Sullivan.
 The factory is now running ten hours a day and three nights a week. | Ano, with this 0.ertine 1t is still tjr . able to keep up with it's orders. To- day it is exactly 6.s40 feeders behind | the demand. There is a branch fac tory in F1itwick. Bedfordshire, Eng, and, despite the war conditions daily. The feeders are shipped in the rough to Flitwick and there finished. ] In"idently the
 Incidentally the Norwich Automatic | Feeder Co. holds patents not only ii, | tI1ls country and Canada, but in Great l Britain, Switzerland Australia, New | Zealand and elsewhere. Feeders made Tn New London are sold in Japan and | China. In fact the Norwich feeders have completely circled the globe. How Feeders Were introduced. 1 Secretary and Treasurer Walker ' who has genius for salesnanship te"T an interesting story of how the 1eeder was first introduced to poultry Tai CTS. It was tough job to gel | them interested and even tougher to | get them to part with good coin o1 | the realm. So Mir. Walker suggested | to hi sassocates that they give 500 oi the feeders away to introduce them l They were given with the suggestion 1 to the recipient that if it suited him | the purchase price would be accept | able. Soon the supply of 500 was ex- hausted and MT. Walker raised it tc 1000.
 These went also and then orders be- gan to pour in for more. Of the 1,0oC
 put out quasi-sratis, less than g
 were not paid for. Ralsers of poui- try sent in their checks and ordered
 more. This time the company sen l word to those of it's customers whom ! it did not know that it would be more business like to furnish references O; l business like to furnish references O, | came the cash. It has been cornins | ever since. The company has manu- factured and sold nearly 1oO, ,0o5 feeders and still is behind the ordel list
 The Norwich Automatic was the pioneers, but competitors have sprunl l up since. In the words of SecretarS | Walker, they have merely served tC | stimulate the business of the origina
 concern. It has grown year by veal
 and particularly in the few month.
 an enlargement of the factory is now
 contemplated.
 Just one little order that the com. pany is now filling is for 11S ma
 chimes to be delivered at the Panama. | Pacific exposition in San Francisco | These will be used in a great egg. laying contest.
 company's Other Products.
 The automatic feeder is not tn, only product of the company. An.
 other is the automatic air-Iock drink ing fountain. How to supply water 1T | the poultry house during the wintei months has been one of the problem. 1 which has confronted the poultrynnei for years, for there is erhaps nothins
 mora discouragtng than to i'll thu
 dringing vessels, with all the accom- panying disconforts of carrying wate1 1 in cold weather, and then have tn,
 fountains freeze almost before tn, task is finished.
 The problem is solved by the afr lock drinking fountain, which is hy.
 gienic, easily cared for, top filled, pos l tive in its action and above all, non, freezing. The device is worked out o1
 a simple example in physics of at naospheric pressure as against tn, weight of water The fountains ar, 1 guaranteed to be absolutely satisfac. tory in every respect and to be DOS, itively frost proof to ten degrees be low zero. Thine automatic dry nasl
 hopper Is stin another product of th, I company.