The Green Forest tribune., 1914-10-30
A War Lesson For
 Peaceful Homes
From Chicago Examiner:


 your jewels. Sometimes he steps out of an alley and demands your purse. At other times he hides behind some terrible crises like this European war, and holds you up on the price of your groceries and meat, and on what ever of the other necessities of life you are compelled to buy.
 At all times he is nameless, and, like other criminals, even in the annals of the police he is known only as John Dough.
 During the past few weeks, you have seen the prices raise on a score of commodities that are not related in any way to the European war. You have seen prices go up where they should have gone down. And the sit uation has become so extreme that the United States govern ment has been forced to take measures against these hold-up men of commerce, who has been plying their trade as ruthlessly as a thug with a gun.
 But there is one thing you may not have notised-the big gest thing of all, and that is this Not an advertised product on the market has yet raised it's price. And practically every advertised store in the city is still giving you the same prices today that it gave you before the war start ed.
 This shows onef thing: that the businesses that advertise pledge themselves to keep faith with the people They are not nameless like the dealers in raw products who have nothing to lose. They have spent their money to create a good name and they are wise enough now in this crisis to maintain it.
 If ever the public had good lesson in advertising, that lesson is being taught today.
 You can go through the city and practically every unadvertis- ed store has raised it's prices. While practically every adver- tised store is keeping it's faith with you. Some of these adver- tised stores are actually selling their present stock of groceries at lower prices than they are buying their future stocks. They are paying more for their flour and sugar than they are asking you to pay.
 And this applies to many lines. One great shoe manufacturer has just turned down European order for one million pairs of shoes at an increase of $1.00 per pair, because if he filled that order he could not supply his own trade at home and so would lose the trade that his advertis- ing had built up.
 Another advertiser of bread is still selling the same sized loaf at the same price, although flour increased in price the day the war was announced,
 Itis a notable thing that your advertised baked beans," your advertised cereals, your adver- tised proprietary medicines, your advertised soups and meat, your adqertised drugs, toilet articles, shoes, hoisery and clothes, furni- ture, pianos and toilet machines have all maintained their regu- lar prices to you, although the prices of the raw materials that go to into these things have long since been frightfully ad- vanced.
 Therefore it is not necessary to ask that you keep faith with these manufacturers and these stores who are keeping faith l with you. It is not necessary to ask that you call for these goods by name and that you go only to these advertised stores Because they are practically the only ones who have shown theil willingness to put their avarice behind them and to play fair 1T thaSa times of stress.