Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1914-11-30
BOOK DELIVERY
COST A BIG ITEM
How Telephone Co. Handles d.
rectory Distribution in
Newark Districts.

The cost of distributing the october
issue of the New Jersey telephone
directory, which has Just been Soui-
pleted BY the New York Ielephohe
fsomnapv. was 81, 400. About 100 men
we're employed TO distribute the DOCKS
in the Newark district, while III tn9
outlying district the books are as
fribl1ted bv contract with express
companies in each district.
An elaborate system has been ae-
vised by the telephone company toL
The printing and distribution Oh Tue
directories. At the local ONCE OF liie
company, Isl washington Stree So. +,a
eorps of i've clerks is kept BUSY tile
entire wear keeping up to date the
address system of the o2,o0O SUD
Ecribers in the Newark district
In the New Jersey division the teie-
phone directories consist OF a local
directory. embracing the territory U
+he Division. exclusive of staten Is
land and the New York directory
embracing Manhattan and the Bronx.
Brooklyn, Queens and the Borough Oh
Richmond. The local directory ls
published three times year anu lli9
New York city directory for the Ne"
Jarsay division is published every May.
The directory department located IN
New York city handles the publishing
and shipping of all the directories
for the entire company and Is respoh-
alble for the shipment to al points
rom which the directories are to be
delivered to the subscribers. once
The shipments arrive at the various
points designated by the DIVISION
plant Superintendent in their shipping
adviees. the responsibility Oh lhe III
reetory department ceases.
7
+he subscribers is a function OF the
nlant department and the RESPONSE
biuty therefor rests with the plant
SUPERINTENDENT. The division plant
chief clerk has direct supervision over
he directory delivery organization
and is responsible for the adoption or
establishment of system Whlch win
insure the prompt and efficient de-
livery of the directories to the entlre
satisfaction of the subscribers ana the
telephone company.
The first step in the establishment
of a system for directory distribution
consists in the maintenance Of a
record of every subscriber, containing
the name, address. telephone number
and the number of stations located
at that address. This record is MAIN
tained by the stencil department. A
stencil is cut for each subscriber on q
specially arranged typewriter. The IN
formation required for each stencil IS
obtained from the contract orders Tor
warded from the commercial depart
ment This is a big job when it IS
considered that there are over l5OOoO
subscribers in the New Jersey di-
vision.
Distribution in the Newark district
is made from the following points:
Psi washington street, embrac-
ing that portion Of the city OF New
ark covered by the Market and Null
berry central offices.
2-Avon avenue and Hunterdon
street, embracing that portion OF the
city covered by the Waverly central
office and including Irvington and
Lyons Farms.
"a Park avenue. embracing that
portion of the city covered by the
Branch Brook central Office and in
GLIDING Belleville, Harrison, hearny
and Arlington.
4--2g4 Bloomfield avenue, Montclair,
embracing the territory covered by
the Montclair central office and In
Guiding Bloomfield Glen Ridge, Yer
ona and Cedar Grove.
5-Caldwell central office, embrac-
ing territory covered by the Cald-
well central office.
So Baldwin street, East Orange
embracing the territory covered by
the Orange central office, including
Orange, East Orange and West Or
ange.
10 South Orange avenue, South
Orange, embracing the territory COW
cred by the South Orange central
office and including Maplewood.
The number of subscribers located
In the territory outlined above APP
proximates $1,000, or over one-third
of the entire subscribers in the New
Jersey division.
When the local books only are be-
ing delivered the delivery is made
almost entirely by carriers with the
exception of the sparsely settled ter
ritories where wagons are necessary,
AT the time of the delivery of the
May issue both local and New York
Books are delivered entirely from
wagons The carriers and wagons
are supervised by foremen who are
permanent employees of the Telephone
Company and who have been spe.
cially trained in this work.
At each distributing point men are
employed to bundle the old books as
fast as they are brought in. Tho
old books are then shipped at the
completion Of the delivery to q paper
board company for waste paper.
Everything is done that is possible
TO prevent the subscriber from be
ing missed at the time the direc-
tories are being delivered, and in
the last delivery of over $4,000 sub
scribers in the Newark district the
percentage of complaints received for
subscribers being missed was con-
siderably under one per cent.