The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-05-15
There Are No Restrictions
On Advertising Vocabularies

X VOCoOu1d11CS
over every detail Of mechanism and finish: made all
10 made will warrant
AFTER ALL WE COME BACK to the clinching
argument: And LeCier cars STAY good"
ton. on the use Of super.tivss But our folk feel that
there one expression that peculiarly the property
tremendously significant phrase "Lozier Cars STAY
force of the sentence There's Of the stad than
Of the spectacular in t-and at times wonder II
more profound Reasoning u Of that ats STAY Good"
BUT IT is ONLY MoMENTAR1Ly-for we have
gods the more diserminasns are no. mi:isd-hss
continue TO buy Losiers and to sell them to their
SO "Enthusi.se Ioser owners: from 1904 to
1914. constitute the real Lozier sales force
me ere question T mts 81 ss
OF whether the Lozier clientele would accept
at S2oo and feel sure possessed Losier quality
1T WAS MOST GRATIFYING to find that the public
garding that produe. taken at par the FIRST
and orders came in months before we could deliver
THAT MODEL WAS MADE in response insistent
demand for Loaisr at price ..oSnd saoooTu:t just
Six in response to a demand for quality six at
reasonable price.
decided that. if we could be certain of market for
not less than 1000 car: per annum and i the public
eheapy made six Of similar capacity and about the
same price. then could make such and sell i,
at about that figure.
BUT 1T MUST BE A FoUR-it could not be 100 per
cent Six. made as must be made TO carry the Lozier
now sells ior~sssso '' '|'' ' ''@ '''N''' '" 90
AND 1T WAS DETERMINED tina. under no eircum
stances must the Lozier standard of quality be low
course: Uniform excellence tSloushou'~nos soodnes.
40 WE DECIDED % buId .ucb model, bu;,d I, N.
Lozer way and in anticipation Of the quantity de;
it laet appear necessary to increase the price. the
buyer would willingly pay it, But it has not been
demand and the low selling cost have proven right
HOW WAS 1T POSSIBLE" you may ask. Why, simply
hs %e
DDS OF manufacture eaeetng the same economies and
the wonderfully good wonderfully durable small
American
WHY SHOULD NOT CONCERN like Lozer manu-
facture and market its product advanta eousy
makers OF small cars-speakns relatively Of eourse'
AND WHY SHOULD WE NOT divide the saving with
sound bushes. p.etiee-ior the lower the
greater demand which in makes the price possible
THE LoZIER POLICY HAS MADE GOOD-.here Is
no longer any question about that
MEN. TEN TIMES M1LLIoNAIREs. have bought that
o0 L1tef that such ear sRPs.' no.
it appeals still more strongly to the man who knows
values and regulations and, regardless Of his
insists getting full value for his money.
SUCH MEN LOOK carefully the and the
policies back of the product than the product itself
That shown by the fact that the FIRST three months
output of the Lozier Fours sold before they
made and in many cases to persons who had never
ridden in car Of that model They knew
Loziers. though.
THE BUYER SHOULD KNOW that when he buys .
car from whose history has been of fire.
quent changes Of model, of policy, Of religion, he gets
product Of questionable value when newand one
the value OF which in the usedcar market will depre
oiate rapidly
WHAT is THE DIFFERENCE between a manufacturer
who in effect: Our last seasons model was not
such as to Justify its eontnuance-bu our new mode
is wonder--whats the generic difference between
him the street hawker who changes corners daily
so as not 20 meet his customers OF yesterday?
READ Mr.. JOYS LETTER AGAIN--it tells the story.
DOESN'T PRUDENCE DICTATE then that you should
buy only from concern OF known standing and whose
policy has been right from the first that it has been
consistently adhered TOP
WHEN YOU BUY LOZIER you know that you have
with a reputation second TO none back OF II. And
above all. know il bears the Lozer plate
il is Of the family Of cars whose greatest distinction is
they STAY good"