The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1914-02-15
Cadillac Service
ny SHANNON c. LEES.

Service is the greatest word in the
English language. In every line OF
human endeavor we find the Service
I question receiving the most careful at
tention. In many lines OF business il,
has been developed to q wonderful de-
gree. Transportation companies, pub
lie service corporations, department
stores, retail stores and manufacturers
look upon their service TO their patrons
as one OF the necessary elements Of
success. IN fact. many business has
succeeded because they rendered good
service; the cause OF many failure.
can be traced TO lack of service.
But in no business, perhaps, is the
matter OF service OF such moment as
In the automobile business
The reasons thereof are at once ap-
parent Many buyers of cars have
never owned car before. They can
rot be expected to know q great deal
about the proper care of q car, when
and where II should receive regular
attention. what should be done and
now to do 1t. Many owners. too. are
not familiar enough with tho construc-
ton OF car 10 give II the attention
IL deserves and should get The re
suit is that not one car in ten gets the
little attention 1t ought to have and
would get if the owner were taught
what TO do and how TO do it,
In many cases repair bills are due
TO neglect. Not wiilful neglect, blu;
neglect resulting either from lack OF
knowledge on the part OF the owner,
or from fear OF doing actual harm If
an attempt be made to inspect or care
for some part Of the mechanism.
So service from the dealer is one of
the vital things to consider in buying
motor car. 1t has much to do with
the satisfaction that any car can give.
II keeps up the second hand value OF
car 1t makes n car popular In
community, and popular car IS easily
disposed of should the owner for any
reason ever want TO sell II. It forestalls
possible trouble and keeps a car in
readiness for constant use. IT makes
any car n better car. And 1t brings to
the owner Il feeling of security-a GER
tain positive satisfaction that nothing
else will bring
1t has been our policy from the first
to give our customers tho best class OF
service we knew how to render. this In
cludes free monthly inspection on all
Cadillac cars. These inspections arc
made each month for one year from
date of delivery, There is no charge
for this service except for such oil and
grease as may be necessary. This in
spection is thorough. 1t Is not lick
and promise. 1t requires about four
hours time to do the work
Good service should cover a careful
examination OF every part of car
from the radiator to the rear axle. 1t
should include also all adjustments that
should be made Every grease cup
should be removed and reflled If need
be. fabrication should be given at
every point where fabrication Is re-
CURED. The wheels examined for
alignment. adjustment and fabrication.
The carburettor, bearings. oiling sys-
tenn, ignition and every part of the
motor should be carefully and syste-
matically tested and inspected. Tho
clutch. steering gear. self starting sys-
tenn. If there be one, transmission, rear
axle. brakes and tires should DO all
gone over and any attention required
be given them.
Cadillac service men work from a
printed blank on which is listed in
regular order the things to be done
In this way nothing Is overlooked. The
inspection Is complete And when the
car ia turned over to the owner, he oan
rest assured that everything Is In per-
feet adjustment. every part is properly
fabricated and the whole car Is In FIRST
class order.
After the inspection is finished n