El Paso herald. (El Paso, Tex.) 1901-1931, 1914-09-02
DAILY PAPER IS
BEST IN RESULTS
W. S. McMath Tells Adclub
Members Daily News
papers Pay Best.

Daily newspapers are the one best
bet in the advertising feid- AGcluD
members were told Wednesday by w =
1IcMath, at the weekly luncheon Mr.
sTcafath is an employing printer Of more
than 20 years experience, ana an eN-
nerienced advertising man.
Daily newspapers come 1lrst IN 70
percent OF the advertising campaigns,
he said in his paper on advertising,
which he read TO the club The auVer-
tiser gets more from the daily news
paper than in any other way Il reaches
more people and there IS not a question
of doubt about it I know OF business
men who have been talked into signs,
directories and other advertising when
they were not carrying One-nalt the
newspaper space that they should To
win the advertising game bunch your
hits, keep an eye on the BAH ana pass
I'D the fade away faker.
Mr. McNath told the Adclub members
that untruthful advertising hurt the
truthful advertisements and that the
newspapers OF the country were coming
more and more to realize TINS and 10
blue pencil all but advertising known to
be telling the truth he also made
strong spDeal for the driving out of
business Of the advertising faker and
his kind. telling how they came into
q town with nothing but a smooth line
Of talk. and left with $4,000, after call
ing the advertisers all suckers
Gives $50 to Budget Fund.
The Adclub appropriated $50 to the
chamber of commerce budget fund at
the Wednesday luncheon. This IS the
same amount that the Rotary club sub
scribed TO the fund. R. B. OrndoTft,
chairman Of the budget committee,
made a short talk, thanking the club
for its subscription and promising II
liberal support on its "Trip to Chicago
next year. from the chamber of COM
merce- He also urged the members to
work for a convention hall since the
club was going after the 1916 conven-
ton of the state advertising clubs. He
said that the temporary convention
place for the Democratic convention
cost the chamber OF commerce $500
and there was nothing to show for it
Changes in Adelub Officials.
A number OF changes were made in
the officials Of the Adclub as this was
the first business session to be held
since the Toronto trip. r. E. Sherman
was elected vice president TO take the
place made vacant by the resignation
of J. A Tobias E C Davis was elected
secretary TO succeed ~ P CarlOck, who
Will retire from Office on Oct !, and
r. E Sherman vas also elected assO-
ciate editor Of the Associated AdTertis-
ing" for the FL PasO club The onto
Chicago committee was announced with
r. J.. Sherman as chairman and com
posed OF E c. Davis. E. L ". Polk. J.
s. Curtiss, J. c. Wilmarth, W L Mix,
II p. CarlOcz. J.. NJ O'Hara, J. N. Spain,
Harry Chandler and H R. McClinuOck-
The educational committee was also an
nOunced and includes +. c. Davis as
chairman, C G. McKie, Charles R. Rus
sell, J. A Wright, and O. c Crismor.
". E Mix chairman Of the new city
and state ordinance committee made a
talk on the work Of his committee.
which is trying TO have a city ordinance
passed TO eliminate fake advertisers.
He reported that the city council was
favorable and that the ordinance would
probably be passed In a talk R. T.
Sherman called attention TO the fact
that the race track followers and ad-
vertising takers who came with them,
he "a
the ordinance be passed as soon as
possible
W P ATcNary, of LoveIand. Colo.
father OF James G. AIcNary, was present