The Kennewick courier-reporter. [volume] (Kennewick, Wash.) 1914-1938, 1914-04-09

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SIX &e Months 1s pf fssasls in ad Advance
GOODS MUST BE UNDER LABEL
HE Kennewick Fruit Exchange Monday ship
men of K' brand strawberry labels The label
three color Autograph showing and appezng haock
Seeding berries bears large
word Kennewck artistic design and will lend attrac
veness the fruit package but its value the community
its worth to the who its pulling
er with the buyer and its life trade mark will depend solely
what under in each and every the
hallocks of the will only the degree which
it is made stamp of quality.
In brand label no different from any
Its aactiveness assist in giving STABILITY to the
duct advertises but can't make fancy article of inferior
stuff The fact that the label displays the word Kennewk
cospcuousy only emphasizes the necessity uniformity abo
honesty of pack inspection Careesy
fully used the label do Kennewk community and the ber
y almost rreparabe DAMAGE rghuly used will
the community and the valuable advertising can't
stand for thing when adorns John Does and for
else when it pasted Richard Roes 1t must be the
trade mark emblem of fixed standard and that standard
higher the markets than the stuff which
under the lid of the Unless the label made standard
emblem and quality would be far better the berries
to go out unlabeled, unmarked and unnamed
The label should the local pride of the and
put every strictly determined
deliver the goods The full the furas
business in Kennewck other district under the
label other label will be attained until
mess depends upon him and him alone
ANOTHER LITTLE Talk WITH ADVERTISER
YOU heard that old story about the fellow at the
house where they hash
and hash The fellow really fond of hash
awhile the tenor of the his and each
he served he looked first the hash then and
disdanfuy said Hebrews 18th chapter 9Th verse; Finally
the waiter become inquisive and asked why that every
time served Hebrews 1881 up the
and SEE" replied the boarder
don't know the reading the text look up And
have looked just consider whether
have been dshng advertising appeal buying
appetite the prospective serving
There nothing with the boarding house hash and the
boader really liked it. but the unaduaed monotony of the thing
The average newspaper any kind of an
advertisement once but the type the setup
wording last week. this week and forever undmnes his readng
appetite What would think Of that changed it's
columns but six months? How long do think the
people would you an adver
Using medium? What then you opne the of the
business who lets his stand until the
the printer changes of his accord? He probably thinks that
this mans store and goods stale his advertising
customer into exactly the
today did yesterday the before and week. When
insert ad newspaper talking but to
hundreds Of What telling them? Are you
giving them something their
The business Kennewick right have greatest
portn for effective advertising they have had Cor
Reporter will message every nearly
within Kennewcks trade circle It be the earnest en-
the publishers the interesting and
they will be read The advertising columns can be
made interesting but not by following example of
boarding house. Change ad Make talk Let it carry
something of interest something something attractive IN The
reader each week. It will the printer more
business for and greater satisfaction the buyer
WHAT SOME OF OUR ExcAA NOES saw II
FTER doing business competitors town of 1000
for years. the Kennewick and Kennewck
each appeared for the last time last week. and this week
the Courier Reporter the having merged into ono
had found by experience that town Of
could two profitable basis and the
interests of the anxious from tho