Imperial Valley press., 1914-09-21
Why Business
Must Be Good
rcoNTrNuED FROM PAGE ONE,


bringing down the cost of living.
Because these and other conditions
indicate a gradual evening UP of the
returns to capital and labor, regard
less Of the indsutry in which they may
be engaged.
Because this leveling up, which has
gone further in the last five years
than in the preceding two decades,
is resulting in more even distribu-
tion : wealth, which is the solid foun-
dation for economic health and for per-
manency in active business.
Because past experience shows how
such agricultural prosperity as we
now enjoy always ushers in good bus
mess, and proves that the men and
corporations who place their faith
in the United States and back up
their judgment with work and money,
are the ones to obtain soonest the big
gest share in the good times COM
ing.
Amazing Developments in Agriculture
Because agriculture has entered up
on period of reconstruction which is
to be one of the most notable char
acteristics of national development In
1915 and thereafter.
Because the farmer is learning to
apply the secrets and enjoy the prof
its of efficient effort-efficiency in
production, efficiency in Transforming
his raw material into finished pro-
ducts, above all, efficiency in market
ing the fruits of his labor and in
buying supplies for his business, home
and farm.
Because, also, the farmer and his
family have turned squarely around
from the old idea that anybody or
anything would do for the farm and
in the farm home, and now demand
The best of everything in the way OF
improved machinery, labor saving
methods and better equipment, not
only for the farm and its buildings,
but even more so for the rural home,
not to mention the social, educational,
recreative and spiritual interests of
the -ural community.
Because the new reserve system and
established banking methods are to
be supplemented by farm finance un-
der national and state law so as to en-
able the farmer to employ the three
big Cs-Cash, Credit and Co-opera-
tion-as do other business men, thus
enormously expanding rural trade by
releasing it from the fetters of mere
Lartsr. ,----------
Because, out of the 100000 farms
in the United States, at least 5,00O,-
600 need to have spent upon them an
average of $4,000 per farm to bring
them up to the standard of living and
of agricultural efficiency typical of
the other 100000 homesteads.
Because farmers have the property
and annually earn the profits with
which to pay for these needed i'm
provements from year to year.
Because this means a home market
for ten billions of dollars worth of
merchandise, including everything re-
quired on the farm or in its home.
This new home market on the farms
of America which awaits the Ameri-
can manufacturer is in addition to
the well nigh limitless demand Gre
ated by the toiling masses in other
vocations, not to mention the increas-
ing number of drones who, by reason
of wealth, disinclination or illness, do
not produce or are liberal consumers.
Because, so true is all this that the
current inquiry for rural homes, the
present demand for farm property, are
now so keen as to be unprecedented
at this season-a remarkable phe-
nomenon of unique signifance.
Other Influences at Work.
Because the several hundred thou
sand Americans who have been spend
ing millions abroad annually are dis
pUoCu W OCT 1lIot
Because the stamp "U. S." or
"Madc in America" is bound to be
the recognized standard of quality up
on all merchandise at home and
abroad, thus increasing its sale.
Because all these factors, along with
the increasing activity under way in
textile manufactures, combine to spell
prosperity for the American people,
not only for this winter and spring,
but for years to come.
Because all underlying and natural
conditions unite to favor continuance
of peace and plenty, and added pros
rerity, in the United States.
Because the American people, al
ready the most prosperous on earth,
are most favored by natural and ar
tificial conditions.
Because the United States has the
II ,s,I -,