The Anderson daily intelligencer. [volume] (Anderson, S.C.) 1914-1915, 1914-01-15
Buying II DISTANT CITES

People sometimes tell the home
merchant that he does not sell as
chcaply as metropolitan stores or
mail order houses i'll more or less
distant cities.
Any persno wishing to compare the
two scales of prices should inquire
whether the distant store was selling
the same goods. Second grade prod
ucts can be made to look very hand
some in a catalog cut. But the home
merchant can not float that kind OF
goods. They come back TO his store
too easily
1t is amusing to see the bother
people will take for triling sums they
think they are saving The will
travel many miles, spend street car
fares, pay for luncheons, hotel bills,
and tips. They get tired and foot
sore, trampirs around overgrown
stores separated by long distances.
They wait for change carry bundles,
and pay express. They pay high
price in money and energy for sup
posed economies.
When you buy goods away from
home you rarely take them back.
They bother and expense looks pro-
hibitive. When you buy at homo you
would return them II dissatisfied.
year also reclamation of low lands by
Intelligent drainage will be pushed
But the snrograme for 1914 is too full
of hte practical things that can he
done, ought to be- done, and must be
done II the maxium of result Is to be
obtained, for me to undertake. to de-
tail Il here, One thing is certain, we
SHALL endeayor TO let Intelligence, and
business methods direct our efforts in
the light OF changing economic con-
ditions. looking ever 10 attaining that
naXium degree of development, which
in the end is Inevitable when we take
iito consideration the natural richness
NJ the, sol! and the other advantages
coalitions. AS yet no step lia8 hcen
taken to even maintain soil fertility.
Az set in MY humble cpinion, we have
merely crratched the surface OF thc
Soldn opportunities that are scattered
around us, iuded, would fear to pic.
siITs a- this timd ~ has J can see III tAe
;uture for South Carolina and her sis
ser States of the South Atlantic Sea-
hoard, II We men who, are urging our
yeople onward and upward, will but
10 our full duty and do our full
measure OF hard, earnest, sincere and
honest WORK.
II Is 10 its work in such glorious
field of human endeavor that l well
come hte advent of the new Anderson
Intlligencer, under the direction OF one
whosc record for devoted sincere to
the lllttiuseauthamputti
the pubic will fill its mission.
This takes the TIME of clerks, fire.
quently the goods have been injured
while in your hands.
Where II Is soeasy t6 return goods.
the customer must be given both the
worth OF his money, and something
suited to his needs, a higher grade
of salespeople Is. thus required in the
heme store. To make sale that
viii stick 81 near aols.e, the customer
must be given intelligent advice.
Thus the public demands from the
lone store more competent service
than II exaets from the distant mer-
chant. This means additional exs
pensc. which is counteroaianced by
lower rents and like economics
Wien you consider how generously
the home store responds TO all kinds
of demands. reasonable aud unreas7
oHablo, the range OF lts price is re.
inarkahly low.