The Leon reporter. (Leon, Iowa) 1887-1930, 1914-04-23

impossible competition" Wallace con.
tinued In a tone Of triumph. I'VE
have the goods to deliver and we're
going to fight and beat you at your
own game. We're going to make you
take your own medicine, Mr.. Pembroke.
We're going to make you compete with
us. We're going to advertise as no ar.
ticle was ever advertised before.
We're going to post and plaster from
one end of the country to the other
We're going to snow you under, that's
what we're going to do, and we're in a
position to do it."
Broadway was as proud of Wallace
as he had been Of himself. what do
you think Of that?" he asked the
startled Pembroke.
Pembroke smiled. He had a we'll
trained face. He also was an egotist,
both for himself and for his company.
I'VE spend a million dollars annually
in advertising. Mr.. Wilson"
mo you DON'T" said Wallace
promptly. II know what you spend
better than you do yourself. And my
name is not Mr.. Wilson, and I'm not
iMr. Jones' secretary" He pulled a
card out of his pocket. Here's my
name and here's my business"
Pembroke took the card, looked at
1t, and was really affected. AS far as
he was capable of showing real uneasi.
ness he showed 1t then.
you mean the Empire Advertising
company Is behind this business?"
The Empire Advertising company, it
must be remembered, was the largest
in the world.
Wallace had not thought of that He
had not meant to say the Empire was
actually behind Jones Pepsin gum.
But now that Pembroke had suggested
1T, it seemed to him to be good idea,
and. without taking into consideration
the important fact that his father, not
himself, was president Of the Empire
Advertising company, he took the
plunge.
That's just what mean, and we're
going to do five times as much adver-
ltising as you ever did, and at one
tenth the COST
Then my people do no more bust.
ness with the Empire"
All right" Wallace positively
'sneered, then let's see how much out
door advertising you get this side Of
the Rocky mountains"
Pembroke rose. He was not happy,
but he did his level best to hide his
worry.
very we'll, I'll take the 11:4o back
to New York. Come, John" He turned,
then, to Broadway, and spoke omin.
ously. "You mark my word, Mr.. Jones,
you'll be glad to do business with us
before another year has passed"
All right" Broadway answered.
come around and see me in about
twelve months. l may want to buy
your company"
Come, john" said Pembroke with
out answering.
Say, John, take down that last one
said" Broadway called after him. q
thought it was corker."
The judge rose from the chair in
which he had been sitting in sort OF
joyous trance. I'D give ten years OF
my life rather than have missed that"
Josie, who, as spellbound, had been
watching from the side, sighed hap.
PLY: 1T was all wonderful"
Wallace smiled at her. ''Have the
stenographer make carbon copies OF
all that Pembroke said-the entire con.
versation. We may need them"
discriminating, nearly every word
Of It," the Judge agreed.
Didn't tell you I'd scare the life
out OF him?" Wallace asked in boast,
full tones.
did you? ~ said Broadway. II wasn't
20 bad myself, was II"
The Judge grinned at him in COM,
mendation. Then: "I'll tell Higgins
that Pembroke has gone about his
business. Perhaps they'll raise anoth.
er cheer. 1t will make them all feel
Just little better-if they could feel
any better. He'll spread the news in
o jiffy."
'Well, what did you think Of it!''
Wallace asked of Jackson. How
about it. now that it's all Overt"
Broadway was little dubious. Its
> good plot, but how are we going to
play it," he inquired, reverting to the
atrical slang of that street he had
loved and lost so much on.
why, it's the biggest cinch in the
world" said Wallace. IT this plant
showed the profit they say it did, last
year, I'll bet you that
He was interrupted by the ringing
bf the telephone.
'Tll answer it." said he.
You want to do everything. don't
you" said Broadway peevishly.
It was the long distance call for which
wallace had some time before left or
dera. He gave hurried, warning
iglancs at III OF them @ soon % no
iihaA hard the yoics which Came 70
sIhin aloag the wire.
s1alIe G1vsnog, |. = seplisd .Hellol
~ -.
1, = 81! =! s'