Omaha daily bee., 1914-08-25
BRANDElS TALKS UP ADS
0mahas Successful Merchant Gives
Credit to Consistent Publicity.
QUOTED IN NEW YORK PAPER
Hc VIII Try 50 HuiId Up the Mig
stern store There hS the Same
Methods that We're Fol
lowed Here.

How Omaha success is being held UP as
an example in Now York is illustrated by
an interview with y. u. Brandeis, printed
in the New York Globe AS ono Of a series
of advertising talks by William c. Free
man, the adj expert The article is as
follows:
MIR. Arthur d. Brandes has come from
Omaha to Now York to increase his
responsibilities. lie built up a wonderful
business in that thriving western city to
which he still gives a lot of personal at
tontion, but at the earnest solicitation OF
Mr.. Louis Stern, for many years the head
OF Stern Bros. he accepted the vice prcs'-
dency of the Stern corporation and is in
the saddle here in earnest.
when met Mr.. Brandeis the other
day ] was glad to hear him say--and he
ing of his successful enterprises In omaha
largely 10 a policy Of consistent advcrtIs-
ins-consistent not only in the regularity
Of it's appearance. but in its statements
also, which is more important even than
regularity, because without it the conf
dence and support Of the community
cannot be secured.
often a man coming to New York from
ditions than man who has lived here all
his life. The outsider is usally surprised
to find that New Workers arc not diff
ferent from people in other sections OF
the country-that they respond to the
same kind of appeal as people elsewhere.
THE name Of Stern Bros. stands very
high in the commercial world and Mr..
Brandeis IS greatly impressed with the
4 an .
last and all the time for a sane and CON
structive advertising policy. lie said to
me-
Nobody recognizes more than ! do
the power OF newspaper advertising. 7
applied II successfully In Omaha and il
can he applied successfully here. II the
messages that store sends out To the
public through the daily press are relia-
BILE they have a wonderful cumulative
power and aid greatly in the building
busness-but they must he reliable.
That il the basis of all good advertising.
There IL no form of publicity that can be
empoyed more effectively or more
economically.
"Why. here in New York City and
vicinity you have a population within the
shadow Of this store representing over
100000 people. To reach these people
every day. every week, every month in
the year telling them about merchandise
that one feels Is right to quality and
price, is sure to bring to any business it's
proportion Of their trade.
TT is my purpose To aid in getting
many more of these 100000 people inter
ested in stern Eros by educating them
10 a realization of the advantages offered
by this store through It's dependable mer-
chandise, which, because OF economical
methods of merchandising, is always sold
at moderate prices. ! also hope that the
addition TO my experience and energy to
this excellent Organization will effect new
policies that vii! broaden the attractions
Of the store and its advantages for this
vast population that We are so well
equipped to serve.
I am a great believer in the methods
that have been adopted by the leaders Of
this new advertising movement They are
doing q great work
The sooner the fact is established
that only honest advertising pays. the
sooner viii all Merchants advertise hon
estly.'"