The sun. [volume] (New York [N.Y.]) 1833-1916, 1914-11-08
BENSON PUTS JEWELL
I'm STUDEBAKER BRANCH
Veteran Of Trade Named as Re
tail Sales Manager Of Newly
Opened Store.

f. r. Benson, vice-rresi1cnt ma gem
eral sales director Of the Studcbaker Cor
poration. was in New York last voclt
looking over the new automobile sa'es-
rooms which Studcbakcr has Just moved
into at Broadway and FIfty-siNth street.
MIR Henson was greatly please with tho
new quarters and said he was sure they
were going to prove success because
there had been q gratifying increase IN
the number OF visitors nj the show rooms
incidentally Mir Bcrson's main object
In visiting New York was 10 install W. $.
Jewell as retail sales manager In the New
York territory. Mi Jewell is one OF the
best known automobile statesmen in New
York city lie has been selling autono-
hcs for tho past eight years and is known
from one end OF automobile row TO the
other
Mr Henson said that he was EratlHcd
AZ the demand FOR Studeh1kcr cars In tho
East year ago the Stulehakcr Cor
poration was exporting over thousand
cars n week to England, France and Ger
| many. The European war Knocked This
business in the head. Nevertheless" said
Mr. henson. ct Is a remarkable fact that
we are selling so many Studcbaker cars
| in the eastern tier Of states this fan that
we shall not feel the loss Of our export
! business In other words. our sales sheets
show that We are actually ahead .,uI woll
| ahead of our business ~ last y'.N.'
! "Studchlkcr" said MIR henson. mas
always had a strong claim on th" afroc-
lions Of tho peUpl. OF the West and FAR
| West" To illustrate the feeling ~ the
middle West regarding hard tines, NJ
Benson told the following incident He
said he was NJ one 81 the branch stores
in the middle wcs' last week and an Iowa
farmer came In to buy a car "Hows
money! asked Mr.. Peuson after the
farmer had given his check In payment
for a Studebaker six
well. can't complain" said tho
farmer, 81 sold my 1912 corn cror for 60
! cents n hushcl Yesterday stili have 'h.
1913 and Tn" 1914 crop and am going
to hang uu to those until prices 70 1T No
higher than thoy arc to-day"
That's a fair example" said MIR Ror-
SON. of the situation ia the middle West
: Tho farmers have had bumper crops for
three years aud they have loaiu'd tho
value Il hanging on until prices reach tn"
maximum n is q real fact that farmers
nra buying moro automobiles than ever
; before. because they have tho money
! Mr. Henson said that the Studohakor
Company Was preparing FOR banner
: trade that is coming Studeh4kcr's way
, Mr. Benson has arranged for q series OF
! educational sales conferences which gf"
to be held IN Detroit. Statesmen arc
2 graded into classes Of twenty each and
] are given a thorough course 81 two wceh
! IN the mechanics OF the Studchakcr car
r and how 30 sell them. Tho salesman ~
tends class during the day and when ~
l leaves II given a course OF home STUDY,
e tho answers for which have to be wrtter
. ont and sent IN after tn" salesman mn
. returned home.
I Mr. Benson said: 81 have beeu handunl
n statesmen and dealers all my life. IN fact
/ may say that ! probably have had a.
= much experience with dealers as any mar
L I'm this country and ! am a great believer
Y In making and keeping the dealer YOU,
o friend and telling him continually how n
q can best make money for himself"
= Mr.. Benson said Yesterday 10 wa
8 ARMY convinced that this country VA
on the verge Of an unprecedented era o
commercial prosperity. He said thu ~
r rangemonts lately concluded In Washing
l. ton would help 10 remove the Ghicultio
ana mls'o-tunes the business Of M
r United states had lnbored under by roator
Of foreign wars. The fact that cotton cal
no exported aud that gold need not be eN
4 ported and the opening OF the Federal -
10 serve banks would all make Tor big bust
" ness.
le "In other words" said Mr. Benson
~ business has been freed from tho Erti
hcial handicap imposed by foreign war
~ and as the banks. Industries ard mer
"a chants OF the country begin 70 reali1
20 these facts business should show hIg gain
IL and prosperity return"
3 Mr.. Benson said that II me Interstat
10 Commerce Commission would only gran
ip the railroads application for n per CEN
a. Increase in freight rates the last ohst acl
,r to general prosperity would he removc'
H. ----
M Talk of n Detroit Specdyny