davidaulloa/AmericanStories huggingface dataset:
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13
Honest Advertisinu,

The only advertising that pays is
honest advertising. This principle is
so well understood by business men
today, that most of the advertising
done in the columns of the reputable
newspapers Is honest. Occasionally
however, an INSCRIPTIONS man thinks
he can deceive his customers and get
away with it. Any temporary success
that he may have Is at the expense OF
the honest advertiser and of the pub
LEGATION whose columns he helps to
discredit.
To put the dishonest advertiser out
of business is the aim of all reputable
advertisers and publications. Print
ers Ink has been conducting a cam
paign for legislation against dishon-
est advertising. This winter two
states, Ohio and Minnesota, have en-
acted the law which Printers Ink
had drafted. This law provides that
the person or firm responsible for "un
true, deceptive or misleading adver
Using" shall be guilty of a misde-
uaeaneF. %.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13
GIVE FARM ANIMALS CHANCE
Fault of Farmer if Stock Falls to
Make Profit-Opportunities Must
Be Created for Them.

1t isn't the fault of your stock II
they fail to make a profit for you.
They live up to their opportunities
How few men do!
If the pig fails to grow, it is because
you have not let him. If the calf gets
pot-bellied, it is not his fault. If the
colt is wild and shy, Is it his fault or
yours? If the lamb Is scabby, ticky,
good-for-nothing specimen, don't blame
the lamb. If the chickens nope around
with wings trailing, sit in judgment
on their keeper.
The pig will use every opportunity
for growth you offer. See how quickly
he finds and uses hole in the fence
so he can get greener pasture. The
calf will grow into prime baby beef
or fine dairy cow If you give the OPP
portunity. The colt will be fearless
and safe If you introduce him sensibly
to all sorts of peculiar noises and
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13

with pleasure they have done more
for me than any other medicine 1
have ever taken. Now I am as we'll
as ever. I do all my own work and
it never hurts me at all. think
Peruna is a great medicine for
womankind."
Mrs. Sarah Frye, No. los Sylvan
Ave-, Asbury Park, N. j., writes: II
have no words to express my graft
tude for the wonderful cure that
Peruna has done for me. It Is a
godsend to all suffering women. Pc
runa has done wonderful work for
me.
II was sick over half Of my life
with systemic catarrh. want this
letter published far and wide, as
was a great sufferer, but to-day I
feel as we'll as anybody can feel.
Nearly all my life 7 have spent
nearly all could rake and scrape for
doctors, but none Of them did me
any good. But since started on
your Peruna one year ago have at
last found relief in your wonderful
Peruna- I had begun to think that I
was not going to get well, but thank
God am well to-day.
81 hope and pray you may live long
to help others as you have helped
me. Instead Of being a walking drug
store I am growing fat and doing
well. I will never be without Pc
runa,"
Those who object to liquid medi-
cines can now procure Peruna
Tablets.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13
A Winter Cough

A stubborn, annoying, depress.
ing cough hangs on, racks the body,
Weakens the lun.s, and often leads
to serious results. The first dose of
DR., Kings New Discovery gives
relief. Henry D Sanders, of Cavend-
ish, VT, was threatened with con-
sumption, after having pneumonia
He writes "Dr. Kings New Dis
coverv ought to be in every family;
it is certainly the best of all med
icines for coughs, colds or lung
trouble GOOD for children, IS coughs.
Money back if not satisfied. Price
So. and 500. At all Druggists.
H. E. Bucklen & Co. Philadelphia
or St. Louis adv
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13
ATTRACTIVE STORE
AIDS ADVERTISING
Dealer Should Make Place Of
Business One People Turn
to Naturally.

One of the corners few plochs
from our factory is especially wei
lighted. says an observant manufactur'
er. It has a large electric arc hight
and one of those small gas street
lamps. If you were to walk by there
any of these warm summer nlghts,
you couldn't help but notice the nylng
army of electric light beetles and otn-
er insects that are attracted by the
bright light.
Bat they all keep near the big arc
light, although now and then a couple
of big hard-shelled beetles will ny
down around the small lamp post.
They never seem satisfied, however,
with It's Pickering, SO in very little
while always buzz back to the strong
glow of the arc. They just naturally
stick around it, not because they do
lot of thinking, but because its bright
ness attracts them.
Here's a thought that occurred TO
me when passing that corner the 9TH
er night:
The dealer who will make his store
80 attractive that people naturally
turn to it as THE place Of town, where
things are always reliable and where
they will be never disappointed, that
dealer will draw trade from his more
shittless competitors as surely as the
big arc light attl acts the insects from
the lamp posts flicker.
And do you know the best way on
earth to make your store most attrac-
tive? Good advertising Is the answer
with emphasis on the good" To be
good, advertising must be truthful, go
IL you advertise to impress people
with the fact that they are welcome In
your store and that you are Offering
excellent values, then your store must
really be attractive, speaking wei
come at all times, and your stock must
really be as fine as you say 1t Is.
II your store can't stand for good
advertising now, fix things up and
then go at the advertising strong. Use
newspaper space Systematically, with
| new COPY for each ad. Always have
| good window display and change
them as frequently as possible.
Then when people get into your
store, where they are made to feel
| welcome and at home, don't you think
they will be glad to buy, and to come
| again?
Good advertising does pay-im-
mensely! Years ago many mer-
chant was a good advertiser, but didn't
know it. His personality, his methods
of doing business and his store were
his advertising mediums.
Now we are living in the second
decade of the busy twentieth century,
and we've got to do our advertising,
like everything else, in an up-to-date
way If we expect to keep in the race.
Develop then, all the good points of
| the old time merchant and add to
them the OBSERVATION-DISCLOSURES
Using, which would have made the old
timer 80 much more successful, and
| without which the modern merchant
| cannot arrive at his best.
1t requires nothing more or less
than the application of the little les
son we have learned from the arc
light and the lamp post: The biggest,
| brightest and most attractive COM
pels interest and holds the crowds.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13
WHEN COMPANY COMES.

There Is an old saying handed down
from some remote ancestor which tells
us that "the ornaments Of house are
the friends who frequent it" There
are few housekeepers who do not en-
Joy very keenly the entertainment OF
friends, and there are fewer with the
means to entertain as they like, yet
true hospitality does not consist IN
the things with which you furnish
your table; better dinner Of herbs
where there is nominees, than an
eight course dinner with the feeling
that it is to be paid for later by hard
skimping. s..
In this day and age we are looking
for and expecting originality from our
educated women; anybody may copy
the rich neighbor, provided ones cred
it is good, but the woman who serves
her friends with food and entertain
ment within her means Is bound TO
be respected by all who know her. A
simple meal, dainty and we'll served,
is so much more acceptable than the
elaborate one which shows 1t Is too
great a strain.
It is a positive joy to the dinner
goer to be entertained at an old-fash'
,oned dinner table, where each mas
a share in the serving. Trying to out
do our neighbor is too common per
Torrance. The popular hostess Is sne
who starts something original. the
piIy is IuaL Inere are 80 many VINO
could entertain simply, and should
return hospitality, who hesitate for
fear of the expense. Let the enter
tainment be within the means, make
it simple and then go calmly along,
envying nobody, setting wholesome
example which will be followed with
gratitude by the rest of the sensible
members Of society, who are fortunate
enough to have such a friend.
Great people have always been IN
favor of simple food, and it is usually
Mrs. Newly Rich who attempts to out.
do others and serve up impossible
messes whose only recommendation
is the employment they give eur long.
suffering physicians.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13
THINGS WORTH KNOWING.

Paper bags are useful and should
never be wasted. Put a bag on the
hand which holds the blacking brush,
whether for shoes or the stove, and
prevent soiling the hand. Use bags
to put over the cleaned lamp chin
neys; then when the lamp is wanted
the chimney will be bright and shin
ing.
Slip bag over bowl or pitcher OF
milk when setting away, or when used
in sick room. A paper bag slipped
over a small bowl when beating
cream, with a place cut at the bot
tom for the handle of the beat
er to come through, will save spatter-
ing yourself and the table.
Put box Of good soil in your Gel
lar so that in the spring you will have
it ready to plant your seeds.
Never travel without a fax seed in
your handbag. Then If you or your
neighbor gets a cinder in the eye,
moisten one and drop it in. The gel
atinous covering of the seed will
quickly gather up the foreign body
unless it is imbedded in the eyeball.
One of the first things to try with
a strangling child Is to take him by
the legs and shake him. When he
opens his mouth to cry, the foreign
body will fall out. A smart blow on
the back will often help to dislodge
anything in the throat. -
If the substance cannot be reached
with the finger and drawn up, never
try to force it down, for the vocal or
gans may thus be injured.
When steaming velvet, put a fun
mel into the spout of the tea kettle
This will spread the steam over a
larger surface and the work is more
quickly done.
Children may be taught by means
| of their dolls the polite way of intro
duction. How to send and accept In
vitations to teas and dinners, the
proper greetings and adieux and many
of the social customs Of the day. Il
| will be a game for them, but the
knowledge will be invaluable al
through life One may easily tell the
training a child has had by the tone
of voice used in play.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13
GOOD EATS FOR "SPREADS."

Sandwiches, a salad and hot drink
are considered iEdispensables for
spread" Of the making of sand
wiches there is no end, but perhaps
somebody has not yet tried brown
bread spread with butter, then a filling
of chopped almonds and cucumber
mixed with small amount of mayor
naise dressing.
For salads, too, there is host to
choose from; there is none which ls
more delicious than the fruit salad
which may be made of almost any
combination of fruit in season which
blenI we'll, mixed with little salad
dressing and much whipped cream and
a few chopped marshmallows.
English Monkey.-This is cheese
dish which is a great favorite ano
warranted to originate all kinds OF
dreams. Soak a cupful Of bread
crumbs in a cup of milk for fifteen
minutes. Edd O. tablespoonful OF but
ter to half cup of crumbled cheese;
stir them in sauce pan or chaflns
dish until we'll melted. To this add
the soaked bread and one egg well
beaten; salt and cayenne to taste
Cook until creamy. Serve on toast.
Another Nice SandWich.-Chop two
dozen olives, add e.. teaspoonful OF to
mato catsup, pinch Of mustard, hall
a cup Of finely cut celery and a hall
cup Of mayonnaise.
Ham in Jely.--Put half glass CT
currant jelly into chafing dish with
tablespoonful Of butter. When 1t l.
hot, lay in thinly sliced cold boiled
ham; simmer five minutes and serve
with crisp buttered toast.
Peanut Brittie.-Melt two cupfuls OF
sugar in a saucepan, stirring con-
stantly; when a golden brown, pour
over a half pound of finely rolled pea
nuts. Put into q buttered pan and
mark. off at once. The finer the pea
nuts are rolled the nicer the candy.
Tszk.S>. ;Ap,<e~eA~
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13
livestock
NASS
CNOIES N

Feeding racks will pay for them
selves in the hay saved.
Timothy fed alone is constipating,
and that means trouble for the sheep.
There is no sense or profit In feed
ing hogs or pigs after they are fit to
kill.
The price of pork should convince
any person that there is profit in good
hogs.
Each horse should be carefully
studied and given what he requires fol
his health.
each year, spring and fall, and road
horses more often.
There can be a great saving of hay
this coming winter, on many farms, by
not stuffing the horses.
Many a gelding is dosed for "kid
ney trouble" when the real cause OF
his condition is fou' sheath.
The fall pig that goes into the
winter in a weak, rundown condition
has life of misery ahead of him.
Airman's Dream.
M. Esnault Pelterie, one of the best
known aviation experts, is Of the opin-
ion that the day will come when COM
munication between the earth and the
moon and stars will be possible in
aeroplanes.
Providing that radium is one. day
found in larger quantities and that
some way of Harvesting it's energies
is discovered by scientists, he calcu-
lates that an aeroplane weighing a
ton should be able to cover the 23S,S00
miles which separate the earth and
the moon in three hours and five min
ntss.
About 800 pounds of radium would
be necessary to provide the fuel for
the journey. At the current price,
about s1O,00O,0OO worth would be re-
quired.
Trips to certain of the stars he CON.
siders equally practicable.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13
Chester White pigs. They are good
qraZerS.

sights. Give him the opportunity to
see the world while yet youngster.
The lamb will be frisky ball of wool
and mutton If you help him get rid of
the things that poster him. Give him
a fair show. The chicks will grow
into morning crows and cackle in a
short time If they have decent
place to live in and are given the op-
portunity to develop.
Create opportunities for the stock
that are dependent upon you. Give
them a fair show and they will show
you what nature does with an oppor-
tunity.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13
THEHskf sHTI
Jill MIN,
T6A kBE}IZNED

E HIS world is pretty good sort
- of q world,
Taking 1t all together;
In spite of the grief and sorrow we meet
In spite of the gloomy weather,
There are friends to love and hopes 70
cheer,
And plenty of compensation
For every ache, for those who make
The best of the situation.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13
Human Note Pays.

The medium being right, the
most common source of failure
In newspaper advertising Is the
lack Of human element In the
copy. Too many advertisers
walk on stills when they get
Into print.
1t Is the human note that
pays. The man who makes his
lads" interesting, and puts them
In an influential newspaper,
never lacks readers and always
gets satisfactory returns.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13
PLAIN TALK
From Two Prosperous House
wives, About Peruna.

Mrs. e. T. Cad
dis, Of Marion,
North Carolina,
writes to the Pc
runa Co., Co.
lumbus, o hi o:
Before I COM
menced to take
Peruna I could
not do any hard
work W / t h o u t
suffering S great
pain. I took Pc
runa and Man.
alin, and can say
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13
Serious Drawback.

Mrs. Weepurse-Wouldn't it be fine,
Harold, If some one would give us an
automobile?
Mr.. Weepurss-What would we do
II we'd burst a tires
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13
Nzks- H~zessxN~,
ZA@KH22fGImEN
~
2sE(e7ABENET

@ ROM the sunlit heights of life
- the deep wales and hollows Of
It's necessities look darkest; but to the
faithful whose part lies there, there Is
still light enough to show the way, and
to no other eyes do the everlasting hills
and blue heaven seem so brilliant.
James Martineau.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13

WI ~ N14ASSs
Jeanette froZe
him with a look.
eff you want to
win my undying
hatred, poster me
with re m a r k 8
about my popular
verse silly
stuff" Jeanette
said savagely.
always ALTER
ative?" he ques-
toned smiling.
Merely a mat
ter of habit" she
replied, flushing
under his laugh
ing look.
Z What shall we
talk about, them"
he questioned
gravely.
Yourself" she
responded with
readiness.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13
ZleKIFG:}HIEN
NTT ~
:,xz7x~AS5 4 - 71!
%

a LOVE is not getting, but giving;
<aY not wild dream of pleasure,
and a madness or desire-oh, no, love Is
not that-it is goodness and honor, and
peace and pure living-yes, love is that,
and is the best thing in the world and
he thing that lives longest.
Henry Van Dyke.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13
DECIDE TO COLLAbOnATE
BY GRACE BosTWick.

And so you write uplifting poetry
Miss Howard?" he asked in slightly
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13

THE KING OF ALL LAXATIYES

For constipation, use DR.. Kings
New Life Pills. Paul Mathulka, of
Buffalo, N Y, says they are the
"king of all laxatives. They are a
blessing to all my family and |
always keep a box at home" Get
a box and get we'll again. Price 25c.
At Druggists orby mail. H. E.
Bucklen Co, Philadelphia or St.
Louis - adv
Sick headaches causedb by disordered
stomach. Take Chamberlain's Tablet,
and correct that and the headaches viii
disappear. For sale by all dealers.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1914-02-13
Exactly.

CHiStiys
"Girls are crazy, aren't they, about
golden hair?'
Eyes; l know lots who are just dye
ing for it."
In making pens for winter use, dc
rot build on too big a scale. A few
hogs in a pen will do better than toe
many.
Evening star., 1914-11-15

him. For an instant he stood glaring. Then
astonishmcnt and JOY took the place of the
feroctv which had convulscd his features
ferocty which had sent her shrinking back in
horror as from something which had never be-
fore intruded into her gentle life.
dts YOU" said he, mopping his brow. "And
to think that you should come to me, heart of
my heart, and l should find nothing better to
do than to want to strangle you! Come then,
Darling" and he held out his arms, "let me
make it up to YOU"
RUT she had not recovered from that sud
- den glimpse of guilty fear which she had
read in the mans face. All her womans in
stinct told her that it was not the mere fright
of a man who is startled Guilt-that was it
guilt and fcar
"What's come over you, Jack?" she cried.
"Why were you SO scared of me? Oh, Jack, if
your conscience was at ease, you would not
have looked at me like that"
"Surc, | was thinking Of other things, and
when you came tripping SO lightly on those
fairy feet of yours
"No, no, it was more than that, Jack"
Then a sudden suspicion seized her. "Let me
see that letter you were writing.
"Ah, Ettic couldn't do that"
Her suspicious became certainties. dts to
another woman" she cried. "I know it, Why
else should you hold it from me? Was it to
your wife that you were writing? How am
to know that you are not married man-you
a stranger, that nobody knows?"
81 am not married, Elite. See now, l swear
it, You're the only one woman on earth to
me- By the cross of Christ | swear it,"
He was SO white with passionate earnest
ness that she could not but believe him.
"Wcll, then," she cried, "why will you not
show me the letter."
"Ill tell you, aeushla," said he. "I'm under
Evening star., 1914-11-15
BY SIR ARTHUR CONAN DOYLE

oath not to show it, and just as
| wouldn't break my word to YOU
so | would keep it to those who
hold my promise. It's the busi-
ness of the lodge, and even to
YOU its secret. And if | was
scared when a hand fell on me,
can't YOU understand it when it
n light have been the hand of a
detective:?"
She felt that he was telling the
truth. He gathered her into his
arm and kissed away her fears
and doubts.
"Sit here by me, then. It's
queer throne for such a queen;
but it S the best your poor lover
can find. He'll do better for you
some Of these days, I'm think
ing. Now your mind is easy once
again, is it not?"
"How can it ever be at case,
lack, when | know that YOU are
criminal among criminals, when
| never know the day that | may
hear YOU are in court for murder?
Evening star., 1914-11-15

'McMurdo the Scowrer,' that's what one of
Our boarders called you yesterday. 1t went
through my heart like a knife"
"Sure, hard words break no bones"
"But they were true"
"Well, Dear, it S not so bad as you think.
We are but poor men that are trying in our
own way to get our rights"
Ettic threw her arms round her lovers neck.
"Give it up, jack For my sake, for Gods
sake, give it up. 1t was to ask you that l came
here today. Oh, Jack, see-I beg it of you on
my bended knees. Kneeling here before you
| implore YOU to give it up"
He raised her and soothed her with her head
against his breast. "Sure, my darlin', you
don't know what it is you are asking. How
could | give it up when it would be to
break my oath and to desert my comrades?
If YOU could see how things stand with me-
you could never ask it of me. Besides, if [
wanted to, how could l do it? You don't
suppose that the lodge would let a man go
free with all its secrets?"
"Ivc thought of that, Jack. I've planned
it all. Father has saved some money. He is
weary of this place where the fear of these
people darkens our lives. He is ready to go.
We would fly together to Philadelphia or New
York, where we should be safe from them"
McAIurdo laughed. "The lodge has a long
arm Do YOU think it could not stretch from
here to Philadelphia or New York;
"Well then, to the West, or to England, or
to Germany, where Father came from-any-
where to get away from this Valley of Fear!"
NIcAIurdo thought of old Brother Morris.
"Sure it is the second time l have heard the
valley so named" said he. "The shadow does
indeed seem to lie heavy on some of YOU"
at darkens every moment of our lives. Do
YOU suppose that Ted Baldwin has ever for
given us? If it were not that he fears you,
what do YOU suppose our chances would be? If
Evening star., 1914-11-15
PART II. The Scowrers
CHAPTER V. The Darkest Hour

CHAPTER V. The Darkest Hour
TT anything had been needed to
i give an impetus to Jack Nc
Murdo's popularity among
his fellows, it would have been his
arrest and acquittal. That man
on the very night of joining the
lodge should have done some
thing which brought him before
the magistrate was a new record
in the annals of the society. Al
ready he had earned the reputa-
ton of a good boon companion,
a chccry rcvelcr, and withal a
man of high temper, who would
not take an insult even from the
all powerful Boss himself. But
in addition to this he impressed
his comrades with the idea that
among them all there was not
one whose brain was so ready to
devise bloodthirSty scheme, or
whose hand would be more capa-
BILE of carving it out. "Hcll be