The Harrison times., 1914-05-23

NlECuldIIoH is inc TouHudLlOH'
"The circulation of any newspaper
is its foundation. 1t can keep its
columns full Of advertising If it
reaches the people, In order to get
circulation and hold It year after year,
there must be unusual merit to the
paper itself, and If this is possessed
by the publication, the task Of build
ing up the circulation to a high figure
Is not a monumental one.
"a county seat weekly should have
at least 1000 paying subscribers If the
population Of the county is as grea
as 10000. ! know a newspaper man in
my State, at Pocahontas, who built his
circulation from 1900 to 200 in two
years, and all Of them paid in ad-
vance. He swears to a weekly circu-
lation Of 2,70O copies in his home coun-
tY and It is needless to state that his
columns are always filled with live
reading matter and upto-the-minute
advertising that brings results,
Circulation contests are alright for
those who care to go into them, but
you will not need them If your paper
Is what Is should be. Make it such a
paper that the people cannot do with
cut it, and your circulation will come,
pay and stay. Give your readers more
sunshine, more enjoyment, more news,
more reason to like Missouri and be
glad that Missouri is part Of the Unit
cd States, Keep close to your readers
in all that concerns their immediate
welfare and happiness. Champion
their rights guard their interests,
study to please and encourage them,
make your services indispensable to
them, they will not fail TO increase
your success and enlarge the scope Of
your usefulness,
you are doing all Of these things,
I am sure and you will continue to do
50 and strive to do better all the
time. Happy in the confidence that |
have In your energy and ability, ! feel
safe IN assuring you that you will
keep Missouri where II should be and
always has BEEN at the forefront o
progress and prosperity.
"The newspapers Of Missouri have a
great work 10 do IN the future. They
have done nobly in the past but the
work should be kept up with renewed
zeal, Your labors have been along
practical lines, because your organlza-
tlons have pulled together for the up
building OF the craft as well as the
state, Forty.seven years ago your
Missouri Pros Association was organ
lied In sc, Louis, Our Arkansas Press
Association Is now in It's forty.socond
year, and by the way we have but one
charter member now living,
"Times have changed wonderfully
since your editors got together for
the first time nearly half q century
ago, and no profession or calling has
progressed more than that OF the edl-
tor and publisher, Your state has tho
honor Of having the Oldest paper in
the West, and in my humble opinion,
In Kansas City has the most thorough
and complete or more nearly perfect
daily newspaper IN the world,
Should All stand Together. -a,
AT the risk Of being accused OF d.
vortlng from my text q little, kindly
allow me- to suggest that now 10 the
time for all tho newspaper men TO get
together and pull together News
papers can do things when they try,
II working In harmony Down In Ark-
ansas the newspapers have wocded out
the corrupt politician which fact In
Itself Is worth more than passing no.
tIee. Three Of our state officials are
newspaper men, including your hum
bic servant, who was elected mainly
by the newspapers and tholr friends,
1--WE still have our partisan differ.
eneea, TO be sure, but that 10 we'll
rather than III for us, ours is neeeBs
Aariy government OF parties; that
IA our way Of stimulating interest IN
public affairs Of formulating issues,
and achieving practical resuls In
that authentic sense, partisan and pNs
trlot are synonymous terms All the
good men or oil the bad men are not
at any one time IN any one party For
my own part, am lifelong Demo
crat, dled.inthowool, and yet believe
the are great many Republicans
, who, in spite Of their partisan handt
cap, oontrlye TO be thoroughly honest
and worthy citizens, though how thoy
manage TO doit I'm sure don't know.
"lut We can oil pull together, 10 be
plain, for the upbulldlng OF our o0un'
: try, for better newspapers, better pub
, lie officials regardless Of whether they
arc following the banner Of the steam
roller man, Tho bandana Of the gentlo'
man who once welded the big stick,
OF are now meek and lowly followers
OF the oder that eminateH from the
Democratic Kitchen, which Ia located
near the federal pie counter.
"ln this land Of the free and home
Of the brave, there IN work for all
Of us, and especially for the editor