The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1914-07-15
GETTING OUR MONEYS WORTH

57N EVERY transaction we expect to get our moneys worth.
When W buy merchandise from III local storekeepas We examine
. everything with the utmost care, we test for strength and look for quality
We discuss ss with sI the ,a merchant 1at t re o en aaaet a an purchase vaae O We ss ss y convinced e
that W have obtained full value and that we can depend o n our purchase as
being Wv what I've we want an tor .nv reason " q q ' reason to be dissatisfied with
that which we have bought we can talk it over with or merchant and any
This is the principle of all good business: The buyer meets the seller
face to face and examines the goods before closing the deal The seller Is
responsible for his representations and the buyer can always find him and
a''" cn 7 s%s s OTHER nns T tsess is | ths 's ni order method.
We receive a book from the mail order house, illustrated with expensive s,ni
optimistic and glortousy pleasing. Our minds are impressed by the charm
ing wording of the descriptions and> the selection Of adjectives creates In
All sorts 95a 1 Of promises 1osih ARE m nns5se IN the W De % Will or be ea allowed s Me kinds xa Of of
privleges; we cal return the goods st at the expense o. Of n 6. house II IN not sat- SAL
ages in shipping will be adjusted at once; "our MI. soandso will give your
We al are Sattsred and sajoied BY tn. clever wording Of the catalogue and
the statements made in the "fake" personal letters sent K follow up the ea.a:
to be everywhere and to respond to the slightest touch.
We ars anured by the prospect Of obtaining such masnlaesnt and dssIr
statement that Mr.. so.and.so will give VI order personal attention.
to swell wei pu D and d look askance at our less fortunate townsnen who have not
been singled out for such distinction as a letter. signed in person by Mr.:
Therefore, we decide that we will send al order for sometime: We for
st t to whom o nN We are r perhaps responsible for past favms. But it is easy to
forget all this in the happiness and exultatton Of having been singled out by
the great mail order boss" as a desirable person with whom to do business.
so WE SEND AN ORDER, CASH WITH 1T, OF COURSE.
Then we wait for the article to come. More waiting. Then we write to
We get a succession # form letters in reply, but n o merchandise We
We ar astounded. This hardly looks like the article we expected. So
we write again. Then follows nor correspondence. We are told to exam
inc h article again thoroughly and compare the description with it" We
do so. --
Yes the technical description is the same. BUT THE CLEVER STYLE
IN WHICH 1T IS WRITTEN HAS DELIBERATELY MISLED US. The illus
traton has Led to III deliberately because the picture was toned up and
exaggerated for the sole purpose Of misleading u.s..
We ire stung. We could have gotten a far better value from our local
storekeeper for the money; The lying Ietters% we received from Mr.; rs: s0.ands0
sioner, who is in Europe spending the dollars which we, and other similar
dupes, have sent hin.
Bah! Why will be persist in such foohshness? Our common sense
should tell VI better. But 10, probably We will do the same thing over
again when We get the same sort of fatterng and lying dope from another
mail order house that has bought a list Of names, containing ours, from the
house which stung u.s.
YES, THEY WILL PASS OUR NAMES ALONG, ONE TO THE OTHER.
WE HAVE PLACED OURSELVES ON RECORD AS BEING EASY MARKS"
In the meantime we may go to u local dealer and buy the article we
really need. He will guarantee it and, perhaps, give US credit for it If we
need it. uz.
LET US SUPPORT OUR LOCAL BUSINESS MEN. THEY ARE EN-.
TITLED TO OUR TRADE AND WE KNOW WHAT TO EXPECT FROM
THEM.