Western Carolina Democrat and French Broad hustler. [volume] (Hendersonville, N.C.) 1913-1915, 1914-02-19
c PUBLIC PRIDE.

When in the city last week, Mr.. Will
liam B. Hatch, editor and proprietor
of an influential Michigan daily news
paper, called at the office of the Hust-
ler-Democrat for a copy of the Hen
Jacksonville paper.
At first thought the reading pubic
would wonder what could possess a
man from a distant state to want a
copy of a local weekly newspaper.
Mr.. Hatch is a man OF business abil-
ity and sound Judgment, as evidenced
by his appointment on the commits
sion from the United States to Europe
to study modern farm problems, men,
ton of which is made in another coli
umn. He is prominent in affairs that
make to the betterment of his com
raunity. He will probably settle in
Hendersonville. but before doing so he
must know a few things, and these he
practically learned from the copy oe
the Hustler-Democrat.
In conversation with the writer, Mr..
Hatch stated that he wanted TO learn
something of the public spirit, enter
prise and civic pride of the commun-
ity. He said that he considered the
advertising patronage of a newspa-
rel the most reliable index to these
community elements.
The paper was a sixteen page one
and Mr.. Hatch was doubtless we'll inn
pressed with the amount of advertising
it carried.
The foregoing is given by way of in
PRODUCTION of our modest expression
of appreciation for the liberal adver-
Using patronage of the business men
OF Hendersonville. The Democrat has
carried more advertising matter for
the past few months than usual. The
business men are demanding more
space, as a result of which we are
sometimes forced to run additional
pages in order to give our subscrib-
ers a variety of reading matter and
make the advertisements more effec-
tive. With the exception of a few
business men who exclusively adver-
tise their goods on boxes in front of
their stores, the advertisers of this
City have become educated to the inn
portance of printers ink and in gen
eral we have no complaint to make of
them, for they have made it possible
for US to print a weekly newspaper
which we have no fear of being re-
garded as q discredit and reflection
upon the enterprise of the community.
The general Improvement in the pa
per as a whole has increased its adj
yertising value. The business men
find. it worth reading and from the re-
suits of their advertising they are led
to believe that it's contents are thor.
cugnly read by thousands of others,
into whose homes it makes its weekly
visits. Advertisers are growing wiser
III requiring information as to the
ShoAdSCCI VI IuO1E dufOTlISlu& mSQluIu
and its circulation. They are becom-
ing aware of the fact that a good
NEWS paper, which carries the news
Of its territory, is a moro effective re-
su~lt-bringing advertising medium than
the publication which contains but
very little local news in which the
readers of a local weekly publication
are mostly interested.
Our advertisers say that they eau
point out specific instances in which
the Hustler-Democrat has brought sat
isfactory results, and it therefore af-
fords is much pleasure to say that VIZ
would not in the least be justified in
criticising the most prominent bust
ness, concerns of Hendersonville by
charging them with little cooperation
for their advertising liberality has en-.
abled us to- give them a readable news
paper and a more excellent advertis
ing medium.