Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1914-01-13

lorna, ana -lNllcNi7l4N '.t'
of the greatest building in the Wofld
devoted exclusively 10 newspaper
purposes. an enormous edition "l the
tenth anniversary number of The
Los Angeles Examiner has been eN-
hausted Immediately upon puhAea-
ton.
1t is replete with valuable inforra-
tion and is elaborately illustrated d
remarkable example Of newspaper
art and enterprise. II eNempAhes
the splendid optimism of the Golden
West and the spirit Of achievement
which has made this great newspaper
of the Great Southwest
Only ten years old, The Los An
geles Examiner now ranks second in
the United States in the volume 81
advertising published, and several
times has made the largest adverus-
ing gains of any newspaper In the
country. Its growth in circulation
also has been phenomenal
Seven Full Color Pages.
In this tenth anniversary number
printed in mid week, there are liz
pages, containing no less than l'''
separate advertisements. occupying
6.671 inches of space, total OF
1856 columns. testifying both to
the prosperity of Los Angeles and
the popularity Of The Examiner as
an advertising medium.
Seven beautiful front pages in full
color exemplify the character Of the
contents of as many special sec
lions OF from twelve to twenty-foW
pages each Other pictorial features
include five double pages showing
severally the exterior Of the new EX-
aminer Building, It's interior segre-
CATION into departments, the fine
harbor of Los Angeles. The great
aqueduct just finished by the city,
and the Panama Canal, the compile
ton of which Is Of such great com
mercial Importance TO the South
west. Besides, there are many page
wide halftone illustrations.
Over 1850 Inches of Pictures.
The halftones. not including the
many that adorn artistic advertise
ments, take up 1850 inches, or eos
columns of space The remainder of
the edition is given TO news of the
day and mainly to special articles,
many Of the latter bearing the sigma
lures of well-knOwn persons.
A section OF twenty-four pages de-
scribes The Examiner Building, one
Of the newest and greatest maTvels
of wonderful city. The real estate
deal, a part of which va the pay
ment of more than a million dollars
by William Randolph Hearst for the
ground upon which the building now
stands, created sensation at the
time Il was made involving as it did
the opening of Broadway. the prin-
cipal retail thorouGhfare. to the
south, and the extension Of the
downtown business section in that
direction
Mr. Hearst's instructions to the
architects were TO provide plans for
a building suitable architecturally TO
Southern California, it's climate and
traditions. and also fitting the most
modern of newspaper requirements.
In both respects success has been
achieved
Building Is Ideal.
Singing Architecture is the
graceful phrase suggested by this
building to Charles +. Lummis, the
noted author and an authority upon
the history Of the Southwest En-
perts declare it perfect from an en-
gineering standpoint And newspa-
per men describe it as the realization
of their dreams.
This, the greatest OF newspaper
buildings. is 323 feet in length. ia
feet wide and j. % feet high. The floor
area is 102,272 square feet Arch =
tecturally it slavishly follows 10 set
type, but has an individuality of its
own. which popularity may be com
pared to the mission style but more
accurately may be said to resemble
the best Of the Spanish Renaissance
The equipment is the best that
money could buy, steel supplantins
wood, even as furniture, wherever
practicable. Approximately half q
million dollars was spent In the
pressroom, which is as long as a city
block Huge presses with capacity
Of 1880 twenty four page paper;
An hour have been installed to print
the big editions OF the daily and Sun.
day Examiner
Shows Country's Prosperity.
Particular attention has been Civ.
en- TO the health and comfort of TIL,
Examiners army Of employees, tn,
lighting and ventilation being ideal
Shower baths and other unusual con
Venences are provided.
While a million population for Lo
Angeles in 1920 is the keynote of TN
edition, it sets forth not only tn
progress and prosperity of the larg
est city on the Pacific Coast, but pre-
sents the advantages and achieve
ments of every other section Of wha
Is known as Southern California
Complete and elaborate reports {
The Examiner show that, in the fac
Of discouraging financial condition
throughout the country. the last yea
has been notable in every town an
county Of Southern California 70
advancement of every kind
The commercial products of tn
eight southernmost countries las
year, according to The Examiner
figures reached a total value {
t26S22S0O0
Best of Roads.
one indication mentioned OF thi
prosperity is the fact that there Ar
$4,000 automobiles in Southern Cal
lfornia, and there Is not a day in n
year when they can not be used f
pleasure rides over the best systel
Of roads in the West Los Angel,
County itself contains more mile
OF good roads than any other count
in the United States. The city
Los Angeles spent nearly $1,000 o,
last year on street and boulevard in
proVements
The Examiner declares that l.,