The San Francisco call., 1913-12-06
MEN CREATED
!. -..EQUA[, SAYS
HOWARD
9 MNAEMHW A WA
WENWREE NEHH
Chinese Vegetable Gardener
Has Peculiar Experience
With Buick Truck

If there is any further proof needed
10 prove that all men are created
q. equal it is contained in story sent
. 10 e. 5. Howard, head of the Howard
=. auto company. Pacific coast distribu-
resr Of Buick cars. by his Portland
manager. Mel G. johnson. whose let
: ter in part is as follows:
Knowing that you are always in
terested in sales made to extraor-
'dlnary people. I will give you some of
: the. experiences we have had with one
or our recent prospects, who pur-
chased new four cylinder Buick
truck of three-quarters ton capacity.
Shs new owner is Chin Kow, a Chi
3 aese vegetable gardener. who lives in
the Seilwood district and markets his
3 wares with the retail merchants. de-
partment stores, hotels and restau-
rants. What most appeals to Chin
@kow. about his new Buick is the fact
..That he can get out on the road and
pass his competitive countrymen. some
OF whom are the owners of CONNER
'clal vehicles. Chin Kow has been
nicknamed Louie by the EMPLOYEES on
account of his particular liking for
Louie Buntzeil. head of our service
department: his other particular
friend in the Howard organization is
Fred Forbes, foreman of the repair
3 department. Louie is nothing if not
an enthusiastic owner and in describ-
ing 10 our Mr.. Fish the merits of his
truck exclaimed. Him good car; him
strong car; go 'em by other China
man, "Shush"' While learning to
manipulate the gear change on the
truck under Fish's tutelage. after
having purchased it, Louie became
excited, and appealing to his in
sstructor said. Want to go him this
way no more. How do him go this
2 way? (pointing forward). Catch him
e no l, catch him No. 2; no try No. s
maybe two weeks: No. 3 go him too
quick. On one occasion, soon after he
had taken delivery of the truck, he
came rushing into the salesroom very
much excited and finding his friend
Fish unoccupied exclaimed. What's
mailer No. 8, he no go; No. ? go all
light Upon looking into the matter
Fish found that Louie had been try
ing to drive up 15 per cent grade
with heavy load on high gear.
"Chin Kow, like his Caucasion
brothers, has his own troubles with
3 the traffic officers. He came into the
showroom the other day and recited
his troubles. He said: Policeman
= Bloadway and Washington stleet, he
no like me. Other day I come Bload-
2 way.sI wait. He no talk, I 60. Police
man he mad; talkee. I go back
-, Through some reason one of the
head lamps on Louie's' truck became
y foosened and in explaining the trou-
5 bile to his friend Forbes of the repair
;. department he said: He sick all the
time, like this (shaking his hand to
Illustrate the vibration).
That Louie is appreciative of the
> services afforded him by the Howard
company is shown by the fact that
:: :Nhbnever he encounters any mechan-
: ical difficulty with his truck he rushes
: to the nearest telephone, calls for the
number of the Howard Automobile
q. Company and getting into conmunica-
tfon with the repair department asks
3 for'Forbes, the foreman. and familiar
" addressing him by his first name
exclaims, Fled. come fix him These
calls are becoming less frequent as
he becomes more familiar with his
truck, and I believe that he will mas
ter all the mechanical features in a
: short time. The mere fact that he is
-. able to manipulate the truck at all,
with his lack of knowledge, is GER
. tainlv a good recommendation for the
simplicity of tn eBuick truck"