davidaulloa/AmericanStories huggingface dataset:
Der Nordstern. [volume] (St. Cloud, Minn.) 1874-1931, 1913-11-27

tor. St mar offenbar nod jung uno
11nperbeiratbet. Sbglet6 iie gar ni6ts
nit ibm 3u tbun batten, tpar er fir
tic 6ob cine bodintcreiiante Eeri0n-
lidfeit uno bon einem geipiiien Nim=
bus um1geben. Sagte man ood, er
lei nit Sen &euborner @erri4aften
bertpa16t, un6 eiren alto6eIigen Sea-
men bate er a1,d, man 6urf te i'm
mir nidt 6an1it benennen. Mud foute
er ern1t, mortflarg un6 beri9loiien
fem 11nb fir peiblide @or5iige gang
un5ugan1gli6. Dos rei5te natiirlid
Die Meugier ur6 @roberungsiudt Ser
&ammerfab6en, un6 ie6e 5ufaaige
8etpegl1ng nit linn erf9ien ibnen
ungebe,1er mibtig 11n6 intereinnt.
@rafin @abi, sic elm 10 riidiidts-
loies ua6 barmloieS Sidm1forangen
natirlid nidt fannte, folgte Der I'm
terboltung init febr gemiidten &C.
fiiblen nn6 mar frob, ols sic Mab=
6en bei6loiien, nod Elm tpenig in Der
Elatanenallee ipa5ieren gu eeben.
81 ml1bten, 1ie fan6en 6ort - sic
gemiinidte n1dnnlide @eleaihoft,
uno in Sen Barf 6urften iie nibt.
DaS tpar itreng berboten. @erauid=
BON, mie lie gefommen moren, ber<
idmal1oen Tie mie0er, un6 @abi rie=
gelte binter ibnen Sic Sbiir 3u. Sic
mpQte allein u16 nnbeoba9tet fem
ltno legte ii6 fritz in 6as merig per=
(odenoe, ln1%gemobn1id i6male borte
9ett. Sic idlief a1r6 bolo eth, aber
sic gi1loriide 0cs Cages >pirften l1r1=
belpubt nod IN ibr fort. Sic trd11mte
Don Sem intcrelianten unbena1mten
Sberinipeftor 11no beriiibte iid ber=
geblid> iein Mntlib gu ieben. gs mar
BON elmer 0idten ibmar5en Masfe
be6edt, un0 al1b Sen 0ol9 ser 1dlim=
men @rafin trug er in Ser .@anb.
Der Nordstern. [volume] (St. Cloud, Minn.) 1874-1931, 1913-11-27

nebertrumpft.- Ser Sber-
nie6ertupferiepp fommt i'm Nan1en
ser @emeinbe tpegen zines itretttgen
Sails gum @utsberrn. Dieier, 6er
|pielen @eit1Gufigfeiten miioe, fragt
unge6uloig Sen Sepp, parum man
6enn gerooe i'm gum ~8eponma@tig7
ten getpdblt, Oh man 6enn feinen ner<
i%tdnoigeren Ma111 gefunoen babe.
50 ja," ertpi6ert ser Sepp, "tptr
balm nod bile g'ideiotere Serf' i'm
0orf ols l. bin, aber lie balm g'meint,
fir Sbne mdr' i g'i@eiot gnual"
Der Nordstern. [volume] (St. Cloud, Minn.) 1874-1931, 1913-11-27
MerpSies mnb fraufes 8upfmeb.
Storre 2eber, ber1topfte EingetDe

Stnrre 2eber, ber1topfte gingeDet'
oe uno unor6entlt9er Mogen fin6 bic
ltria9en bieier 4opfmeben. Nebmt
Ct. Sings ne,,e 2ebens &iuen, Sbr
merbet erita1nt fem, mie idneu SIR
%9inoerung beripirt. Sic itimulieren
Die peridtebenen Organe, 10 bob iie
lire Mrbeit re9t perrtften. 4ein bei.
ierer @egulator fir 9eber un6 @inge.
meibe. Nebmt 25t. un6 legt iie an
fir cine sda9tel berrte nod. 8ei al.
len @~potbefern ODER burd Die Boit.
$. 6. 8udlen & Co.. 8bila6elpbia
un6 ct. 2outg. - Mn3eige.
&ouie, &poeparf Corner, 2onoon,
Der Nordstern. [volume] (St. Cloud, Minn.) 1874-1931, 1913-11-27
/. 6 t e I.


Gin Acknowledgements unideinbores
8 ortden, SOS @rGfin @abi 5ufal=
Zig ent6edt batte, fiibrte aus bem
@irtbidoftsfligel in Elm oltmo6if6eS
&rautgartGein, in 6em es nod Nfef=
ferfraut, Sbpmian ut16 g1tragon rod)
un6 einfade S9nittbl11men in male
rii6er Slne %prangten. Sin Ser grim
umronften, fen1terloie len @auspan6,
Sic BON 5met fleinen Nebengebd11oe,l
flanfiert mur6e, ftan6 Elm bequemer
|Sii4 un6 cine 8anf, un6 iber sic
balbperfanene, griinbemoite Stein=
ma11er ida1ten 6ie i@attigen 8a1,me
|ur6 StrGu9er oes 8orfes.
Sn 6teiem lo11idtgen 8infeI tpar
es einiam, ionnig uno ftiu. MuBer Sen
Characterization, sic in ser Sriibe
bier 5u tbun batten, berirrte it9 iel<
ten iemanb in 6ies balbber9eliene,
iommerlibe g6en, un6 oarum pGbl=
tie @abi es ltiu16meigeno 81 ibrem
9ieblingsaufentbalt. @ier tpar Tie
iider Dor u11liebiamen 8egegnungen
uno unpiQfommene11 8eluden, u16
menn lie a1n @ormittag flint Stnn=
BEN bintereiran6er ~gearbeitet batte,
lpar eS ibr 8e6iirfnib nnb @obltbot,
ii@ bier unbeoba6tet ans5uruben.
|Sogar 5u elmer fleinen Bromenobe
reidte ser &arm, un6 nod 6em gllen
bielt lie bier in aner StiQe lire
|Sieitn.
Gabeim fannte Tie 6erglei9en aqer=
oing5 nidt, ober 6ie neue, onge-
ipannte Gbdtigfeit tpie 6as gan3lide
6eblen 6es gemobnten &omforts
|itrengten file 6o6 iber o1es @rmar<
ten an. Sbren 8rii6ern gegeniiber
batte file 6ies natiirli@ niemals 5uge=
geben, uno au6 Ser Baron 6urfte
bon 6ieier berratberii9en S9md9e
ni@ts millen, aber int gebeimen COB
lte 6em o11sgeipro6enen @%ubebeoiirf=
niB 6o6 naa> un6 crit am Mbeno,
menn Ser @reislauf ibrer 8flidten
beenbet mar, unternabm iie einen
lGngeren Spa5iergang.
Ser @arten getpdbrte ibr in6eIien
niht MIR grholund, 1on1ern ulh l1r1=
terbaltung un6 3eritreuung. Son
elmer fleinen Mnbobe> oie uripriing=
li@ mob1 Elm Sduttbaufen gemeien
mar, fonnte Tie, obne felbit bemerft gu
mer6en, 5iemIi9 melt in Sen 8arf
bineinieben, sic @dite bes 8aronS
beobadten uno %5utpeilen iogar perite>
ben, tpas lie miteinan6er re6eten.
Ser @eg, ser ienieits an Ser
Moner entlang lief, ertpeiterte ii6
geraoe bier gu einem &ubeplat, un6
6a er geidibt un6 etpos abieits lag,
ml1r6e er bdufig aufgeiudt.
9ur9 Die %mieberbolten eingeben<
ben Bert6te Der Dienltbooen tpar
.@obi iiber sic ein3elren Beri0nlid-
feiten bereits gera11 orientiert, fannte
iie bon Mniebet un6 lernte au4 lire
@timmer unteri9eioen. SIN &c.
m0bnliden 2eben NOR fie tpe6er nelt-
gierig nod in6isfret, ober bier &c.
tpdbrte es ibr et11 gang etgenorttges
@ergniiger, einen @reis gu beobad-'
ten, in Sen iie nod @eburt un6 @r.
3iebung bineingeb0rte un6 Dem fie
als GrduIein SLOTS stenpertreterin
bo9 6a1ern6 fernbletben mubte.
111rd eigere grfobrung geiduIt, Der.
itan6 lie es pradtpoQ, at folgerr unb
5u fombinierer, uno bie Situation er.
eLS.~ ~. Ls&..5 -~~n
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-01-04

Some very good peoples in the tropic-
al regions have rejected the decree,
even when missionaries have advised
the calico of art rather than the gowns
OF Eden, but the inevitable has been
accepted and there we are. We must
accept the stocking, long or short,
feminine and masculine, and as night
follows day so the garter followed the
stocking. There never would have
been the Notwithstanding garter had
not the stocking, at some unknown
age, come to be a corollary of the leg
The Order of the Garter was an in
sigma of knighthood established in
the reign of Edward III; but that is
another story. The modern garter is
utilitarian, and. like many uti'iittarian
things, is nsanitarian. 1T was said
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-01-04

by the physicians who had in hand the
remarkable case referred to that the
support of feminine stockings should
be from the corsets But what about
the sanitary thought of the corsets?
And what shall b. said of the mascu-
line garter. which stops circulation
below the calf of the leg, and has been
charged with producing varicose veins
and other ills? And what shall be
said of the binding belt, which has so
far usurped the function Of the dear
old "suspenders" as support for trous-
ers or "pants?'
While we arc in the throes Of re-
form of all kinds, let us give, sublime
consideration to the really grave ques-
lion. regardless of the suggested pun
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-01-04

we'll IS. even though not as much as.
t~om new ~papcr advertising. Thrpagu
81 or through any n0r or these media
his na'ional advertising will seears
puhICEJ TIL" degree OF publicity Sc
cared viii vary according tn the I'lett.
um employed from publici;y-securtng
power, down 70 the least desirable OF
these media. with lis small auount
of publicity, power,
"Furthermore the actual costs OF
the publicity and the relative costs
relative In respect to results gained
per unit OF expenditure-afso vary 9e-
corrling to the medium employed
from the newspaper, with its minimum
of costs, actual and relative, up to
the most costly OF these media, It is.
however, not mere publicity that the
advertiser needs. He needs advertise
ing that will, through the medium IN
which IL is placed, invite and com
pei merchandising service and CO
operation through the retail dealers,
as we'll as produce the greatest res
ponses from the buying public. Thus
he must be discriminating In order I'm.
diligently and juLieiously to select
that medium best tor his needs and
his purposes.
This means the daily newspaper.
In addition to his local newspaper
Advertising the local advertiser may
with profit use, for instance, cat
card or outdoor advertising In al
dition to his local newspaper adyer.
Using in the various communities, tnb
national advertiser may with prult
use car-card and outdoor adyertls-
ing, and also, IL he has thoFough
national distribution. may with profR
use magazine advertising.
However, advertising in these me-
dia, other than the newspaper, 10 not
necessary. II Is supplementary; and
increases the advertising cost with
out commensurate return in sales e..
fected. L,
FINALLY, reassert my belief thai
all advertising media are of some val
he; but that for the advertiser OF 4
commodity of general consumption the
medium which ensures most Intensive.
effective and economical adyertisine
local and nationals the daily
newspaper" @>
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-01-04
NeMs.lncr ADVERT So,

New5rapc7 advert SIG i HHv ,
~ - VI ....''r. G
- : ?'"r ,,H:r
;. N,,.,:~,:.'. u:N'. 49, 60,
J. ~ hr >"Sl: h> .-.'.: '.r '. a., .,it
-" l"Iaiitr., >r&Fj :.a;.'r G I. ga
-" lt2 KS.
t. re "cWe-2pcr ave-; 5c-1?s nj
-! IL: ft' 'iu>., I'VE r.:~.u'.'r ;:'tG'
- Cc3'rr ii ,'.' r.lu~.".t'. "rr
.'H" .t' ,@":'~ H. AlNrr l:rd
&t'"u&.
>. -. 4" ,a"."" ~ 'tSrW .'"' e.,
+. 'f~.:. Saw III >2'' l"N.a"' ;, can
e" 90 .!.i>, ,.'.. !.t'."" |,' NO. tI.i't
@2!t&.
Il. lt' r. " Ii'2,'rF i\r. I>"i@"n CO..
l." inserted l'E" $50 '!m'i H"H'', Z
l." sam -, a 'ha. for ""cA ~
.ra>1-it." lt.n ~ 1N-tr:rd ON" Nm9 q
iAoHIh.
I. Nc,Ts~aEcr advertising e." h''
p!"'td III jHSt those r""Him''S
where me ""NertStE has "laui-"' on,
E.: seine sIer'al occasion for advertise
:.
\. IaS"ZiNF "I|rfuSIn- cannot Fr
thu% regulated 2c'NTulhG 10 an auN"t-
user dlsflb"tI"n or Sp'ciaI needs.
Thus there IS waste circulation IN
magazine adHel tslNS.
=. Newspaper advertising covers
cach section thoroughly and lnten-
slNciY-it is Tx" general COWnpour
OF yam.
10. MaEaZlhe advertising IS rlrruIat-
cd IN many locaiItleS, but only slght-
" in any one 1t is IKE Lt@e scat
terlnS spriN"Ie or ram.
II. Newspaper advertising reduces
waste Circulation to MINIMUM; (a)
through concentration. IN accordance
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-01-04
Newspaper Most Effective for Advertiser
Who Wishes To Reach All Buyers of
Consumers Commodities - Newspaper
Goes Into Home ~ - ~

4 M@-%tjnc @dN,:tiSI"G, s:H".' Z
vi~~n2l.S Irctn 2Hr MIA! of-"r "
u2l.,,tt:ou rl(h"r 'h"n FROM otfcrs Of
Publication IL tI,H (. .tral cornuni,
les. has nov th@ power OF local organ
I.atiuus nuI prestige to accomplish
tor the adVv"t.svr THIS FOCAL Co~oprra.
tive 3y.Nirr il advertising and mcr
chand!siH%
- Newspaper advertising can be
I,uIiiShru with the delay OF but q ltW
hours
II. Magazine Advertising can be
published With the delay Of hardly
less than two or three weeks, under
the most favorable conditions. 1t may
be Of interest in passing to know
that, for instance, the forms Of the
advertising section of the January,
1878, issue OF Woman's Home Com.
pani0n closed on November /, 1912;
and that those of the January issue
of the American Magazine closed on
November 9, 1912.
II. Newspapers are regularly and in
general carefully read by all profess
sionaf men, by the intelligent mechan-
c and artisan class, and also by the
large people, who are. nevertheless,
large consumers worth reaching.
Newspapers are daily and welcome
factors in all American homes. and
the advertising therein gathers a
news flavor from the news columns.
The newspaper published in the city
in which the reader dwells, and which
is quasi-public institution therein,
gives to the advertising which il con-
tains home or intimate touch which
advertising can receive in no other
way. 1t lends it's own prestige to the
advertising which it contains.
IS. Magazine advertising possesses
none Of these qualities.
10. General or national newspaper
advertising costs approximately one
fourth that of magazine advertising.
20. In other words, magazine adver-
Using costs four times that of general
or national newspaper advertising.
I'm conclusion frankly state my
belief that the national advertiser. OF
the general consumer commodity may
derive benefit from GENERALIZATION,
from novelty souvenir. from window
display, from car card, from outdoor
and from magazine advertising, as
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-01-04
Daily Newspaper Is Most Effective Advertising Medium

20 We ia o. II" lie That 49,
l.. - ~" tl'htN l. e. IN"
''~! '"!'' VI Advertising m"ulHn
o. "'"uF.
'' l's' seven factors may Prop
= ~ o. 'NSunCd u 'lAeu. no matte"
""' a''f' .'oI!N "'H"lH'A 30 rEo " r.
VII H'9 ''.'' 1S@"'I !''""' ''''". u" al.
'''''>'F >HCH:N aA"Ie"> hln>"!l I" a
'aD'"F l"W'IE' ~" FlSh( CHo!ro CT
II 3, o,;'.,.i rhat mi. j.. ,,,o ,.,.,,, -.
Lty whole Y.olInn,
~In s.,i,1.t at nv. . .sn,nn,in, 49,,
- - v,.,,lI.r; ,;. ar tb.,.nrv .,,o.>or. ,,,-,.,
ny f.er ,Indi1r2 for odvor,;.;,,~
.ur,.rel ,.orsr,,c~ commodities, ",,r,
h:-i-c r,a,ter i rradIv all,,c,hl,
~. manufacturers wishes n ird.,In
hr orta.e,: nc..inro nu,rhar ~ ,.,,,
s,in.r~s % rso his commoditv II Nj.
FOODS ave- r.tai!ed in hnt few ,..,Y,.
" uYjilc, M, course is obIjoI.s ,rhnr.
r.i] We no ono ,tion ia mis- ca-. l,.,
;;2r. lrg,I advrrrisirc i don.rl,d
49, - 4 - - AAAAA a
4 OWL ~, ,,o,,,,1 ho,,o 80 >h,o,.o j..
'n.Io,, ,.,,oI, nIio ,; 'U
.o, (,,.,I' a,h :.,
a"- L vs. "''n pGl"' s'el'o VII
,irt., , ,,,a noS' .t tN-lue" IL.
\ ti"H. nd 10 doii,, ~ o"' W.
\ w. ~ 10y. 1850 80 ~.
-
EcrtSor as 4 truly national dlStrlbu-
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-01-04

! ern firearms 1t is necessary that the
| soldier should take cover as much as
possible. Therefore the difficulties Of
! finding the wounded are greatly in
creased, especially as during recen.
vars it has been found only possible
to send out the searchcrs under cover
of night when the firing has stopped.
Even then searchlights have often
been useless, as drawing the enemy's
! fire, and wounded men lying some
, times quite close to their would be
rescuers, may lie unable to cry out
while hearing the footsteps OF the
succoring party fade away into the
! distance.
! Wounded Are Found.
Here again Gogs can be of immense
service. Undeterred by the darkness
on the contrary aided thereby, owing
to the damper atmosphere. the ambu-
lance dog goes ahead of the se4Tch-
ers and scents out any hidden wOund-
ed and leads the ssretcher bearers 70
the spot. Some dogs Of mine trained
for this work went all through the
Russo-Japanese war. A staff otTicei
of the Russian army wrote:
In finding the missing and wound
ed with which the millet fields were
streWn, nothing succeeded like our
pack of seven dogs. The English ones
are especially intelligent. In oar las
engagement % men were found in I'M
suspected places.
AS regards tn" breed that makes
the best military dog, have found
| q nv
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-01-04
Expert of New York College of Journalism
Gives Conclusions-Study of All Media--
Each Has Its Place-Mogazine As Basis
For Comparison~Wh0t The Seller Seeks

~" follo" ing : 1 rcl'or' uf a l.c
ruT" CT ,'Tir Walls" Of Daily y, W:Dl
yer Ndy"ru;iHg," Delivered 4, ~, d..
partw,uD on Jo"rna't m. ~. lrfh
iliV'rsIty, rcc'rJIt h. Mr.. !. W All
gyms, maDa;rr cf Ike "Daily N>v pa
~fCr CIdb'.
~ ~ 49, =
tn" zig problem Of the p:o 3
Queer and seller Of gooIs. is one =
Ci merchandising, which inc U1, ,
advertising. +
"The producer O" rercManjis. +
or OF today accepts ADVERTISING =
as a demonstrated business fac =
torn integral part Of the bust >
ness machilery-EOt merely as .
an outside aid or aCjunr =
He needs to be shown neither y
= the desirabiIity, nor the necos- =
sity of advertising, but what me y
dun Of advertising is best suit =
cd for his purpose" \
y " y \ y y y \ y y y y y 4 y 3
II Is, OF course. manlfcstly impoS-
SlplC III every case 10 pTe0lCate CXaCt
~ what one medium will be most pro.
duCtiVe, generally there is one which
is dinStinCtly best for the achieve,
mcnt OF the advertisers specific OD,
JectiVe.
Mediums Used.
For the successful advertising G.
certain few commodities circu}ariza-
ton is the best; foT that of certain
other commodities the trade or vCca-
tional publication is preferable; for
advertising which depends for its eff
ficiency upon high excellence Of color
work, or of quality of paper on which
the imprint is carried, the magazine
VI general circulation is desirable For
that of commodity of which, from
its very nature, only relatively few
members of the general public would
have the desire, the need or the fl
nancial ability to be counted as p0-
fcntlal purchasers-that is, for the
advertising Of a commodity designed
Tor sale to q special classic women
alone, 20 men alone, to people Of SUI
ficient wealth, for instance, to own
country estates. or to those who would
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-01-04

ago and from that time | have never
ceased to work in this connection.
have found that the extraordinary
hearing powers of the dog, SO greatly
in excess of those of the human be-
ing, his sense of scent. his intense 10y
4 atty and ardent faithfulness. his tire
less watchfulness; qualify him to be
invaluable as an. aid to the soldier and
policeman.
In this article ! shall only deal with
the military dog. In this connection
he may be used:
l. AS an aid to the sentry.
g AS a scout
3. AS an auxiliary to the ambulance
missing and wounded.
Dogs Hear Better
After countless experiments | have
demonstrated that dogs can hear 200
TO 400 yards further than a man, and
when the wind and atmosphere are
favorable for seeming as we'll, for
much greater distances. Therefore it
is obvious that TO the sentry or scout
such a companion is exceptionally val
liable, especially as under modern war
conditions. attacks take place either
during the night, or troops are moved
into position for the attack under
cover of darkness.
When the darkness Is such a handi
cap to the human sentry, to the dog
It presents no difficulties. but on the
contrary all his senses are then most
Il. Il
ness in the atmosphere makes scent
ing all the easier for him. Also after
the arduOus campaign or long march
the sentry may be dulled by fatigue.
the dog en- the other hand Will always
be found on the alert and ready for
work BY him will be heard the
stealhy approach of the patrols of the
enemy long before the sentry is aWar"
OF any one being in the neighborhCdI
at all
A rair of dogs trained by mo ac-
Companied the eighth Gurknas in the
Abor expedition in India last autumn.
Our troops had to march through very
dangerous and enclosed country. One
CT the dispatches confined this:
authorization had been received TO
the effect that a stockaue might be
met with. and the Gurkha scouts, who
we're accompanied Ivy Major Richard
sons war dogs. were ACCORDINGLY or
Gercd TO keep a sharp lockout. Tie
dogs again proved their efficiency, "a
they gave Warming to the OutpOsts Of
the presence CT the enemy 5 stnu'o
he[NIc they were seen 10y the Na9A
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-01-04
Trained Dogs prove
: =, nIHLUhDLL II UUUUIllIu

9 great affection aud admiration for
the canine race, began first as a mere
recreation to test what use could be
made OF those qualities which are so
remarkable in the dog, for the seryic
Of the soldier and policeman.
To the Germans must be given the
credit for first having commenced this
work. and l therefore weht through
tIeir military fog-training establish
my own account. That was many years
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-01-04

Bacon--Somebody said there was
something stunning about your wifes4
new dress. + don't see II. Egbert-
OF course you don't. You don't SUPP
pose she'd leave the price mark on 4.
do you? ~ .-.-
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-01-04
Tests in Actual Warfare Show
Great Importance Of Keen
Hearing, Sense of Scent and
FaithfulnesS

BY MAJ. e. n. RICHARDSON.
For many years my work has been
that Of training dogs for military and
police purposes. Always having haG
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-01-04

A wealthy rancher of San Gregorfo,
Cal, is guarding his 18-year old
daughter with shot-guns to preyeft
her marriage with young poet Of
the county. s~
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-01-04
z
Eight Propositions.

Eight Propositions.
'There are eight (SD essential pre-
SuppUSitiOns which are the factors in
the equation that Will prOuuc2 the
MAXIMUM Of merchandising success
tor tie producer or merchandise CT
Iny conmunity-Whet one for gen
eral consumption, or for limited con-
sumption. These presupWOsitiOnS OF
factors are as follows:
l. Honesty, economy, efficiency in
the organization.
2. Excellence in quality OF goods
g. Desirabihty of goods;
4. Adequate supply of goods;
:, Proper distribution Of goods;
g. Excellence in style and method
Of advertising the goods.
:. Adequacy Of advertising appropri-
alton.
8. Right choice of advertising me
dunn.
There may be a measure of sue
cess even though some OF these fac
tors have not attained their full
strength. If the third factor in this
equation is fully assured-that is, If
the goods are dCsirable-tne remain
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-01-04


. y
"tIrr,. tn2A. V" 3ar, al audience
a'n0a, f7 varied and a i"rlu<irr a.
tie pJr.;,I':"n ll,~''t- trrp mai NJ ii
;iHuicEc.. 7nrl" has been long con-
tinued ami Widespread belief thai 70
reach this. national audience a pub
liCation with a so-called national cir
CulajjOM + IN" effective mediUm-in
other words. the magazine
II Lave enGeaN Ored 10 demonstrate
this superiority Ct the newspaper
over the magazines as a medium for
advertising commodities to the gen
eral pUhlic--tha' is, general consum-
er commodities. In this considera
ton have singled out magazine ad-
veTtising in comparison with news
paper advertising neither through los
tllity to TagaZine advertising, nor
through any lack of appreciation of
IT'S great value for certain advert sing
Of a class appeal. or which depends
for its efficiency on high excellence
of color work o. quality Of paper on
Whi> h the imprint is carried
! remind You that | have previous
ly paid this tribute to magazine ad-
; vertising. Furthermore, | have sing
led out magazine advertising for the
comparison with newspaper advertise
ing inaSmuch as magazine advertising
offers a nearer approach, although far
from close one, to newspaper adver-
Using in point of efficiency and of
economy than does any other medium,
such as car-card or outdoor advertise
ing.
Overwhelming.
II shall now briefly enumerate some
OF the points | have adduced to dem,
Onstrate this overwhelming SUPERIOR
ity Of the newspaper over the maya
zine for the local. general or national
advertising of general consumer com
modities'."
l. Newspapers reach more readers
than do the magazines.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-01-04

/ read 1t In, the Star-BaIietin.
must be so.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-01-04

of the garter and the belt.--Pittsburs
Dispatch. =
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-01-04
PLANTS FOR SALE

Address. A. D. HILLS. LIHUE (Kauai) HAWAII