The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1913-07-19
THE RIVIERA OF
THE GOLDEN WEST

work contains large map of the Unit
ed States, showing the lines of the
Gould roads. and is proluselv illustrat.
ed. 1t also gives the principal points
of interest TO tourists in California,
with description of the various cities
and resorts. A portion of the intro
duction, written by Rufus Steele. is as
follows:
When he would play, when he would
forget the cares of business, when he
would enjoy the good things of the
world, most of all when he would
elude the chilling fingers of winter, the
European goes south to the Riviera.
To him that favored district spells
reeuperation, comfort, delight. It's
about as near to heaven as the Euro
pean expects to get in the flesh.
The Riviera didn't begin with man.
1t began with nature. 1t is that part
of the map of Europe to which nature
gave winter no key. Man found this
out-the hotel man, the resort man,
the man who caters to those with leis-
ure, means and healthy desire to be
entertained. Tn the Riviera today the
tourist moves from one splendid hos
best of service. reveling in scenery
that charms, finding an abundance of
things that amuse, breathing constant.
ly an atmosphere of roses
Some Europeans will tell YOU the
world holds no other spot so entranc-
ing in winter. Wiser Europeans and
very large number oil Americans are
coming to know better They have
8 hoe ri ef ho+
nia'-and more and more they are
finding out for themselves that in ex-
tent, in varied beauty, in the balmi
ness of its winter, even in the matter
of hostelries that cater to the most
exacting of all guests, the Riviera of
the Golden West is not surpassed.
There is popular misimpression
about the Golden West People have
supposed the name referred to the
gold davs of 40. That ism so. The
title points like a signboard finger to
the golden days of today-most of all
to the golden days of the California
winter. From November to MAY the
Golden West is a golden land. 1t is
golden with sunshine 1t is golden
in the life giving properties of its at
mosphere. 1t is Golden in the com
forts and joys it confers impartially
upon every mortal who comes to stand
at the fount of its golden out of doors
/ The Riviera of the Golden West cen
ters at the Golden Gate. 1t is here
that winter days become very wine
of existence. 1t is here that hostel
ries unexcelled in size, equipment,
cuisine, service, make the guest from
any favored circle feel at home-feel
at peace. There is more to see and
to enjoy in the magical city of San
+ Francisco than in the south of
Europe. There is more of blossoming
glory in Golden Gate park than in the
Mediterranean Riviera.
And San Francisco is but the eapi-
tai of the Riviera of the Golden West.
The country to the north east and
south is as rich and attractive in
varying WAYS. Every separate region
of beauty has its great tourist hos
telry, that sooths the guest with ev-
cry material comfort while the out
doors is filing him with a new exub-
erance.
The Riviera of the Golden West is
the land of winter autoing and winter
golf. California is spending MANY
millions in building an auto boule-
ward throughout its length. Perfect
highways gridiron the state. There is
more autoing in this Riviera in winter
than in summer, for in winter the east
erner comes with his car to the only
roads that remain open to him. The
superb golf links are so numerous that
one might drive his ball almost from
end to end of California
And what of summer in this Riviera
of the Golden West9 Why, summer in |
California is so much like winter in
California that il is difficult to tell !
by the atmosphere what season is at
hand. summer doesn t sizzle in Cali |
fornia. Every day is good day here. |
There's story in all this-a story |
better than fiction. The story of the |
Riviera oil the Golden West is worth |
telling because it will be good news to
countless persons-because it will
multiply the joy that IS in the world
How does one get to this newer
Rivierae The answer is simple. From |
the cold lakes of Michigan to the
north, and the hot valleys of the Ohio.
Mississippi and Missouri to the south. |
over the Kansas and Nebraska prai- |
ries, through the Royal Gorge and the |
Rocky mountains to the inland sea
the Great Salt Lake and its marvellous
salt beds-and along the Western Pa /
eifie, over the tablelands of Nevada
to the brow of the majestic Sierras.
and down the Grand Canyon of the |
Feather river-the largest and noblest |
canyon of them ALTO Sacramento. |
and thence, through an nequalled |
panorama, to San Francisco, the capi |
tai of the Riviera of the Golden West. |
And to reach San Francisco on its
peninsula on must cross-the BAY of |
Naples They don I call il bv that
name, they call il the Bay of San
Francisco, but any traveller who has
been in Naples win swear he has seen
this bay before. Now blue, now gold |
en-, it teens with shipping that is |
full of beauty as well as stnteliness