The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1913-12-05
WHO WILL PURCHASE
YOUR PROOUC! If ALL
| MONEY IS SENT AWAY?
GIVE YOUR DOLLAR A CHUNCe
TO COME BACK BY SPEND
ING IT AT HOME.
FASCINATION OF CATALOGUES
The Philosophy of Trading with
Those Who Are Your Friends and
Neiehbors, and Who Help you
Along in Business.


when Dreams Come True is the
title of a we'll executed picture which
appears in the advertisement OF
large mail order hC.ase, and the arts
tic smerit of the work is such as to IN
vite attention. But it is the title that
is of particular concern here-the IT,
tie and the sentiment it conveys. Inc
picture in question shows young
couple seated on the crest OF NIL
looking off into the distance. Away
beyond, appearing out OF bank OF
clouds rises a high building. There
can be no question of the building,
for business has tempered art and
emblazoned on the walls the name OF
the particular mail order house.
They appear pensive. She is stylish
ly dressed in skirt and lace, and he In
overalls. The presumption is that
they are dreaming of riches-money
and fine clothes, and that is where the
irony comes in. The things they are
dreaming of and desire most are pre-
lsumed to be located somewhere IN
the building in the clouds, and all
they have to do according to the
words of the advertisement is to har-
, ness their hard earned dollars and
: haul these treasures out of the vaults
if that house.
r The ad writer takes up the story
|, where the artist left off and his tirs'
t question is a break. But Why
Dreams?"
r That is right Why dreams? How
Y long are these silly youngsters goint
to retain the childish notion that al
n the things listed in that pretty bool
are sold at bargain prices? Can,
they see that the profits must com
from somewhere, and where it is no
p taken out in quantity it must com
= out Of the quality? Mail order hous
|, es are not in business for the purpos
., of making a pretty pictures and mai
Il ing the dreams of riches and wealt
~ by young lovers come true. They ar
70 after the cold cash, and the soone
Sc these creduous youngsters learn thi
s. fact the better for them.
% The advertisement farther alon
r. says "In these days of high living tn
conservation of the dollar is the Wit;
ISSUE"
Right again, and one of the esse
tial features of conserving the &c
Y lar is keeping as much of it at hon
as possible-spend it where part
it will come back to you.
~ Let these young folks stop dreal
ing and start in to consider that en-
less chain upon which the prosperi
Of the community and the individu
lin is built If merchant at home ge
your dollar he will probably give
sid portion of it back to the farmer in
re turn for potatoes, turnips or corn tn
springs up in the wake OF his plo
And a portion will go to the go
,is thrifty housewife for butter and egg
ra- But the dollar that goes out. OF t
no community is sure enough gone. N
,al penny of it will come back to W
in. The merchant in your town and co
CO munity woes not live on dreams
the the dollars that you give him, I
ca. should you tire of his honest goo
ito and courteous treatment and Sc
pe your money away, will the propr
,tb. tor of that mail order catalogue hot
en- come down and buy your turnlps a
on potatoes, and corn and butter a
eggs?
The question sounds silly, for
one believes that he will. Then "
tire not stand by the man that helps
lste who is interested in the progress
your children in every effort in life
oct the welfare of yourself and family
and every particular, and will be at y
or side in time of trouble as well as w
lila. -, dollar to snendq
y you ha'e ''i
Think it over.