The Bridgeport evening farmer., 1913-12-15
ADVERTISING ESSENTIAL
 TO CHRISTIANITY
Ccontinued from Page 1.) ,.


 have me on the front page tomorrow because I'm talking about advertis- ing.
 You can't ignore them; you have to work ins with them; you must stay where they put you. But the papers are usually better than you. They're trying to make a better Bridgeport The newspaper binds the rich and the poor-1t is the string which holds all together. You can't neglect them. You must make use of them.
 Of course there are some businesses that don't know enough to advertise. Take the brick business-who knows anything about bricks? How much do the manufacturers make on them anyway People have to be taught to appre- ciate the church. They never appre- ciate anything until they're taught. In the. early days they didn't have so much and they were more happy and contented. Nowadays they ride in | a $10,000 trolley car, pay five cents and had to ride in the pumping, creaking | lox-cart, with it's wooden wheels and no springs, which was once deemed | a luxury, they would appreciate the trolley car. Teachers tell how little school children have to be taught to | appreciate the kind things which are done for them. So it is with the i churches, peoples must be taught to appreciate them as well as anything else.
 | late years and now religion and busi- ness are so close that it's hard to tell i the difference between them. Thous- ands of dollars worth of bad adyer- newspapers and magazines. Our firm last year refused $100,00O worth of 1 whiskey advertising. Had we ac- cepted it, it would have killed hun dreds of people. Christianity is con quer1ng the organism of business. Those three years of Christ's minis try are dominating the whole world, religious and business.
 Churches in other cities are adver- | Using and obtaining wonderful re- | sults You should map out some plan for advertising your churches. Run a half page "ad'' in all the newspapers | every Saturday night with some, ap- l propriate heading, for instance: of all l the church left Bridgeport, Bridgeport | wouldn't be fit to live in,' and then let the names of the different churches l follow. In St. Louis they use the fol lowing headline: ''Go to church. If you do go and don't like the preacher. go to another.''
 You won't gain any one by fighting baseball. Baseball is just as good as you are and by attacking the one good clean, honest sporteof the people you
 
 then they won't go at all. Show them that while baseball is good, going tC church is better; that while baseball is good for them physically, by build ing up their bodies, strengthening their muscles and so forth, SO goine to church is good for their spiritua. selves. Have a baseball Sunday night
 History is holding the church back I recently heard a minister say: 'FWe |. must preach Christ as 1t is. not preach ed today" That is the point, he used the term : We must make .tit' seem alive.
 Open the doors ofsyour churches a and take the people in. : Why should they be open on Sunday and closed
 the rest of the week.? Make then 1 social centers-why the people arr 1 just crazy to get in. Human naturt is basically good.
 Just as beneath the miserable, bar d ren farms they found lakes of petro- leum worth millions upon millions o1 dollars so by digging down beneath the dead churches you will find wealth inrneasurable. You must advertise 1 sympathize, organize and Christianize Nothing is impossible. Why, only :, the other day man in Germany talk
 ed with man in New Jersey by wire less telephone. The voice carried back and forth between Germany and New
 Jersey. Think of wireless te1egraphy and the wonders that it has done, the lives that it has saved. Look at tht
 aeroplanes flying overhead, back ana forth they go, easily gracefully, with
 out a termor.
 Whats impossible? That word i
 the curse of the churches. God i with you. Let Bridgeport plan. Let her ad a .vertise and she will pack her churche
 until there is standing room on1y.'' n At the conclusion of the address : cards were passed out to every Inal f asking him to mark in aa.certain spac : how much he would pledge ever Q month toward the support of #t tn 2 Church Publicity Movement.