The Mankato free press., 1913-03-14

ing of the organization"
Mr.. King then told of the sickness
and suffering in the northern par
of the state and gave several in
stances of death as result of i'm
passable roads. 81 decided that
would belong to the Northern Min
nesota Development association t,
do what could be done in securing
better roads for that part of tn,
state.
There will be no trouble t.
finance your association if you real
ize the needs of Southern Minnesota
Your purpose here is of the yer,
best" He closed with a quotation
from Cardinal Woolsey, and his elo
quent and sincere talk made decid
ed impression upon those present.
This Mornings Program.
Professor H. C. Holberg, head Of
the engineering department OF
Brookings, S. d., college, opened this
mornings program with an address
on "Good Roads-Practical Construc
tion with Material at Hand" Mr.. Sol
berg is the originator of the Chi
cago-Yellowstone Park National high
way, which is now being undertaken
by various organizations. At a
meeting at Springfield last week the
counties between Mankato and the
South Dakota line took action to inn
ties under the Elwell law.
Good roads are essential for So
cial and moral uplift. Bad roads
keep people from meeting frequently
and from attending church. They
also are the cause of much profan-
ity Automobiles have had tend
ency toward much road improve
ment. The usefulness of automo-
biles means that we are now chang
ing from the railroads to the tour
ing cars. We must have good roads
for this.
Fabulous sums are spent in Eu-
rope every year by American tour
lists, but with the use of the tour
ing car, and the building of good
highways, will be directed from east
to west. Tourists consider conven-
ience, comfort, health and pleasure,
and if these things are provided in
this country they will spend their
money here. But these highway sys-
TENS of the states must be built
so as to connect the various states.
"The Chicago Yellowstone park road
is such road. 1t is now recognized
by the American Automobile associa-
tion as the route from Chicago to
Yellowstone. South Dakota and Wyo-
ming have effected organizations for
building this road. An organization
was last week effected to build the
road from Mankato to the South
Dakota line, and now we need an
to push the building of
the road from La Crosse to Man
kato"
Selling City"
Leonard Fowler, executive agent
for the league, gave a splendid talk
on Selling a City" Mr.. Fowler is
well qualified to speak on this sub
ject, as his address proved. He
said: "The city is factory in
the business of manufacturing op-
portunitieS. One would go about
selling those opportunities much as
one would go about selling soap.
One would find market for his
soap and make certain that his soap
property made, that it had a real
value, he would name it, prepare
his advertising and make sure of
his channels of distribution This
is true of selling the opportunities
Of city.
THE advertising of Southern Min
nesota is based upon this method of
selling anything. Census figures show
a loss of more than $4,000 popula-
lion in ten years in Southern Min
nesota. In giving to each of these
a productive capacity of
$40 a week, the loss through the
9bbing of population amounts to
$4,000 a week, or a total of al
most $7,000,000 a year. This money
S lost to the banks, the newspapers, |
he merchants, and all interests of
hese counties. To bring it nearer
home each of the thirty-one coun-
les suffers an annual loss of $21S,-
100 a year.
Mr.. Fowler named the newspapers !
through the central section of the |
United States, which are exploiting
he opportunities of their sections, !
md which could be used to very
rood advantage in advertising south
'rn Minnesota. He outlined a plan
VI advertising campaign which he
Urged this league to take up"
Mr.. Fowler short time ago con-
lucted publicity campaign for
Tracy, Marshall and Minneota and
old this afternoon what that cam
'aign did for those towns. His talk
vas full of facts and his arguments
we're logical and we'll brought out
Lee Swift, secretary of the Tracy J
'armers' club, spoke on "The Farm
rs Club and Its Possibilities
When / think of the wonderful pos
Utilities of the farmers club for
economic and social uplift | am i'm
ressed with it's magnificent field for
YORK. In the Industrial world the
armers are about the only ones who
re not organized. Organized indus
ry begets cheaper products. Organ
zed labor can demand higher pay.
he farmers through their lack of
rganization get it in the neck.
Department of Agriculture.
ID. A. Wallace. editor of the Farmer
alked on "a Department of Agr-
ulture for Minnesota ''The trouble
n Southern Minnesota is that we
ont know enough about our agri-
ulture. Our farmers here ought to
aise more live stock We have the
orn to feed them on and there is
Carcity of live stock of all kinds |,