davidaulloa/AmericanStories huggingface dataset:
The Daily Missoulian. [volume] (Missoula, Mont.) 1904-1961, 1913-01-19

discuss the question of o~verproduc-
ton. But it may be we'll to state the
fact, we'll known to men who keep
posted on such things, that the plant
ing of new orchards in the northwest
has not kept pace with the dying out
and destruction of old orchards in the
east. In spite of the large new plant
ings there are less trees by many mil
lions in the United States today than
there existed ten years ago..
Which indicates that there has been
merely a shifting of the center of ap-
pie production to the west. And that
the law of specialized production in
sures that his process will continue
until neutrality-suspicious. orchards
of the eastern and middle states will
nave been replaced by paying or
chards of the west, where location,
sou and climate are more perfectly
suited to this crop.
But some will say, the western
apple has not the flavor or, keeping
qualities of the apple grown in the
east"
This hoary-headed old tradition dies
hard. AS a matter of fact you hear
1t urged by people who know the least
about apples either of the east or
west. In many cases it is a mere BAR
rot-like repetition of what they have
heard or read.
Quality U%nexceIied.
Any man who has sampled the
fancy fruit of the west knows perfect
~ well that there is no apple grown
anywhere in the world that possesses
It's 1uclness, flavor, or d%elicacy. 1t is
quite true that there are poor apples
grown in the west as we'll as in the
east. There are growers who are
ignorant of proper methods and who
have gone west with the erroneous
impression that the big fruit is the
kind to grow. Whereas the intelligent
western grower quite we'll realizes
that big apples, big Strawberries, big
cabbages and big potatoes are usually
quite unstable and inferior in quail
ity.
There are other growers who bloat
their apples by excess of water under
a warm sun till they are mere taste
less sponges.
But his is not the quality fruit Of
the west; not the fruit that WELL
posted ~orchardists grow; not the fruit
that has made the reputation of the
western apple.
1t is as unfair and unwise to judge
the fruit of h west by its worst
specimens. as it is to judge the fruit
OF h east by the understood, wormy,
scabby apples that are shipped by
millions of barrels into New York
and Chicago. @fa5'
The Daily Missoulian. [volume] (Missoula, Mont.) 1904-1961, 1913-01-19

but win be held in the local storage
of the association in Montana and will
thus be available for immediate ship
ment to the market where 1t Is sus-
ceptible of easiest and most favorable
sale.
1t is hardly possible that all this
distributive machinery can be put
into working order at once. But this
Is the plan that should be aimed at,
and in the early days OF the associa-
ton it ma be employed to as great
an extent as Is feasible and Is needed.
The local Montana storage me the
agent of the association at principal
points can be readily handled And
the system can be expanded as the
acreage Of producing trees increases,
and as fast as conditions warrant.
There are very many ways available
for increasing the consumption of
western Montana apples and other
fruits. l could fill a page of this
paper with details of various selling
plans. all of which are practical and
useful. But it will be sufficient ut
this time to touch on advertising
merely, as a main factor in the sale
of apples.
Advertising to Secure Saies.
In all advertising the trade mark ed
brand must be the big feature. 1t
must be used from n thousand vary
ing s~tandpoints. The quality. health
fuiness, color. flavor and other virtues
of the apples Of his brand must be
eXtolled. Suggestions must be made
for cooking m other use. Maybe
premiums can be used as has been
done so successfully in the case of the
"Sunkist" oranges. There are a thou
sand ways of using an appeal through
advertising.
Advertising must be handled, by a
man Or group of men who know how
to do 1t. 1t must be put where it will
do he most good. II Cincinnati (fo1
instance) shows a falling off in sales
that city must be given special at.
tention in the way of attractive ad.
Vertising In the local newspapers. anC
special attention in the way of fea tur,
sales, etc. until the consumption ha.
been brought III to normal.
In the meantime New Orleans ma,
nave fallen behind. Then the fielt
of activity should be shifted to New
Orleans and extra advertising an,
effort used in that city unit 1t, toe
shows satisfactory sales.
Inc expense Of the advertising an,
of the special market Representatives
as well as other incidentals, cam b
taken care of by a box tax. It Nigh
be found desirable to have some form
of membership fee. or stock participa
ton, in the formation OF the grow
The Daily Missoulian. [volume] (Missoula, Mont.) 1904-1961, 1913-01-19

These are geographical and descrip-
tive names and are not susceptible of
trademark protection.
But a name like "Sunkist" Is the
exclusive property of the association
or individual who selects and protects
1t. and only this kin of a name is Of
practical use for purposes Of advertise
ing n publicity.
| have for some time advocated the
changing of the name of the Me
lntosh Red apple to the Bitter Root
Red" Because it will thus identify
the valley with this high-class red
fruit. This name Is not protectablc
by trademark but it. would add i'm
mensely to the fame of the valley and
of the apple.
NO doubt there are sentimental rea-
sons why some Would prefer the old
name. But as a matter of business
and practical orcharding Bitter Root
lted' Is much to be preferred to the
Old name. | look to see the name
adopted ere long by all the Bitter
Root growers.
This Is a side issue. however, and
has little or nothing to do with the
- ~ 4" liii htu name lOT
all western Montana fruit.
When | spoke to the business men
of Missoula in August last | urged the
cooperative marketing of fruit and its
wide advertising.
| want to add this short article to
what | then said:
Distribution.
Hn VIM s4Jnnt.1 Al.
tinctive name for the fruit cooper
atiVely packed, inspected and branded
by an organized western Montana as
ISOLATION, it is then in order to dis
tribute and market it.
In order to secure the benefit of the
strong %jobbing power of the commits
sion men | am strongly in favor of
utilizing the present method of mar
keting, supplemented by other means
of securing proper distribution, and
prices, so that the grower will receive
a fair proportion of the returns.
Commission men should be supplied
through branch houses and storage
plants of the growers association. A
cold storage plant and salaried officer
Of the association should he placed in
New York, Chicago. Pittsburgh, Gin
cinnati. st. Louis, New Orleans, and
other important centres. The jobbers
should be supplied through this
branch, and only such quantity of fruit
should be shipped to the branch
houses as can be properly cared for
and consumed
No excess fruit will be shipped to
branch storage plants-excepting a
margin for taking care of demands
The Daily Missoulian. [volume] (Missoula, Mont.) 1904-1961, 1913-01-19

Intelligent, thinking men are fast
coming to the conclusion that from a
comparatively small section of the
northwestern states must come the
fancy dessert or table apple of the flu
ture.
Apples Of n kind or another can
be produced in almost every state in
the union. And, in a favorable season
in selected districts, fruit of excellent
quality is grown in Michigan, New
York, Missouri, and other states.
But there is a wide difference be-
tween the growing Of a good apple
now and then. or in small quantities,
and the growing of apples as a steady
and profitable commercial PROPOSE
ton.
In a state in the middle west where
splendid fruit can be produced I found
an orchard that looked perfect to the
Y being ploWed up for corn land.
The owner said that only one decent
crop in eight years didn't pay interes.
on the cost of the land.
In an eastern state that the census
reports credit with hundreds Of thou.
sands of bearing apple trees it is
doubtful If there was produced this
year a thousand boxes of strictly
fancy fruit such as is sought by the
high-class buyer.
San Francisco-chief city Of a great
fruit state-advertises for "red APP
pies" California grows good apples
but not h rich, red, dessert apple
that Is demanded by the best horel
and family trade.
This. briefly, explains why apple
growers of the northwest are not in
the least alarmed by the prevalent
talk of "overproduction." They well
know that they need fear ne~compe-
tition from 30 per cent, of the apples
that make up the great bulk Of the
yearly crop.
l have not time nor space here 10
The Daily Missoulian. [volume] (Missoula, Mont.) 1904-1961, 1913-01-19

w. l.. AgneW, editor of Judicious
Advertising of Chicago. and a recog-
nized authority on the marketing of
produce in large quantities, especially
fruit, is the author Of the following
article on how to prepare n market
the fruit of western Montana. This
article was not written by Mr.. Agnew
from the standpoint of one who had
but a dim idea of local conditions.
He has visited Missoula and western
Montana on a number of occasions
and has made a study of the district
and it's needs with respect to the mar
keting of Its ffSt. On his last visit
Mr.. AgneW was a guest of the cham
Der Of commerce and CAV a talk along
the same lines. Here Is what he
offers the growers of western Mon.
tana:
The Cairo bulletin., 1913-06-30
Feature Picture at The Biiou.

THE King Can Do No Wrong" a
three-reel Rex romantic drama, will
he the Offering at The Bijou tneater
this afternoon and evening.
This photo play was written by
Lois Weber and she in the title role
viii he seen with her husband, Phil
lip Smalley, they being prime fay-
orites with all who love Rex pro-
luction The stage settings are ade-
luate, although not sumptuous. The
acting is of course all that can be
expected.
The story is one which holds the
Intention strongly. Herrlck. the
faithful soldier, sees both his wife
and daughter fall prey to the king
md his son. Many observers wilt
eel that she should have sacrificed
his regard for king and country to
maintain his personal honor. The
story is consistent and retain its
hold upon the observer till its tragic
close, - SMiKH
The Cairo bulletin., 1913-06-30
TIME TO THINK OF RABIES
This Season as Bad. II Not Worse,
Than During the Hot Days Of July
and August.

A few cases OF rabies have been
reported In various parts OF the coun-
try, and II may be we'll to recall that
this is the season of the year when
the disease is most likely to occur
and has been most often seen. Chill
dren should be carefully kept from
contact with stray dogs at this time.
and pet animals guarded in the same
way. The carrier of the disease Is
practically always strange animal
that has wandered from distance.
There is no need for alarm, how
ever, for but few cases of the disease
occur and there is comparatively lit
lie, danger. II our smaller towns par
ticularly could get rid of the owner
less animals which are not properly
cared for there would be very little
risk from the action.
The occurrences of cases now may
serve as a reminder. however. that
in spite of the term dog days"-ap-
piled to July and early August. and
often taken to mean that dogs are
more likely to 60 mad at that time
than any other-rabies occur least fire.
quently during these two months. II
this is borne In mind a number of ami
mails suffering from thirst will be
saved from falling under suspicion OF
having rabies In the hot weather and
from being treated so as to increase
their suffering .-New York Herald.
The Cairo bulletin., 1913-06-30
ADJUSTMENTS
- esss
At the Gem.

The vaudeville acts at the Gem
theater were evenly balanced and
very entertaining. There was mus
| ie. song, dancing and humor. The
Natelli Sisters was the star attrac-
ton in their refined musical act
The elder sister is a pianist of much
ability and the younger sister a Won
der as viclinist. They are St.
Louis girls, of well known family.
The pretty little yiolinist, girl OF
sixteen or seventeen years. made
quite stir In musical circles in the
future great" a few years ago and
was pronounced prodigy. Her rem
ditien of difficult selections was re-
markable. She is quite active In
handling her bow and instrument
and in one selection of popular syr-
copated tune. she swayed and danced
to her own music.
Johnnie Fox, an Irish comedian.
as DosS OF section gang, deiiVered
a pot pouri of native wit and gave
something new in the dancing line.
He danced a clog on his hands with
his feet in the air. This is his stunt
called dancing upside down.
The Esher Sisters were very fav-
orably received and sang and danced
70 the delight Of the big audience
last night, who encored them re-
peatedly. This afternoon and to-
night the Gem will produce the
kleine-Eclipse feature film in two
parts, entitled THE Japanese Dag
ger" in drama, a tale Of two conti-
.nents, involving love, jealousy and
superstition.
The Cairo bulletin., 1913-06-30
TIME GIVEN LANGUAGE STUDY
English and French ls Thoroughly
Taught In the Lower Public
Schools of Germany.

The Germans are famous for their
thorough mastery OF languages. The
university graduates are expected to
converse in Latin and to read Greek
authors at sight. Even the pupils
whose education has been confined to
the public schools can generally use
French and English In common con-
versation without difficulty. The Sc
cret of this mastery, which is SO I'M
usual in this country. is the thorough
ness of the study required.
An American delegate to an educa-
tional conference abroad last summer
found class of girls nine years old
busy with two French verbs. and US
ing them In all varieties OF form in
translating from German into French.
In a class ten years old they were
using all the regular verbs and the
common parts of speech In the same
way, Analysing, constructing and CIV
ing the rules in French.
At eleven years they were using the
irregular verbs, memorizing French
poems, writing compositions in
French, and all the conversation OF
the classroom was in French. From
this they pass to the higher French
Literature. thinking and talking wholly
I'm French. A similar course Is pur-
sued In English.
The Cairo bulletin., 1913-06-30
Valley Recluse.

Valley Recluse.
Mrs. j. S. Sadler, who has been
i'll Of a cancer for several months at
her home in Mounds, died at six
o'clock Friday evening. The Pc
mains were buried In Beech Grove
cemetery Saturday afternoon.
Mrs. Agnes Myer and Misses Kate
McNiele and Clara Westerman spent
Saturday evening in Cairo.
Mrs. Ona Hitchcock and children
Of Hillerman. Ill, left yesterday for
her home, alter visit with Mrs. w,
II. Startes of this city and John
Reed and family Of Mounds.
Mrs. w. A. Montgomery of this
city and Mrs. p. A. Nigren OF Han
nibal, Mo-, attended a card party at
the home of Mrs. w. L. Buchanan In
Cairo, Saturday afternoon.
Miss Mildred Sims is quite Ill at
her home on Commercial avenue.
Chris Keller. Jr., of Caruthers-
vile, Mo-. is visiting his parents. Mr..
and Mrs. Chris Keller of Main street,
Rev. and Mrs. M. b. Baker will
leave Tuesday for Philadelphia,
where they viii spend three weeks.
They will be Joined at Alton. H., by
their son Earl of Philadelphia, who
has been visiting here.
r. H. Hawley spent Saturday a.
0imstead on business.
The Ladies' Aid Society Of the
Methodist Episcopal church will
meet Wednesday afternoon with Mrs
l.. c. Perks.
Miss Iona Bowers left Saturday
for Garyville, H., where she will
visit relatives.
!. ]. Ms. Asss; sspd\ sr spent ysstsr:
The Cairo bulletin., 1913-06-30
MOUND CITY

The Junior Auxiliary of st. Peters
Sunday School met Thursday with
Miss Anna Magdeleae Shelton Of
Walnut street. Roll call was ans
wered with Biblical quotations. A
business meeting was held, after
which the afternoon was devoted to
sewing. The society will meet
Thursday with Mrs. ]. P Anderson.
Mr. and Mrs. Met Quarrels and
Mr. and Mrs, Irving Connel and son
James of Mounds were Cairo visitors
Saturday evening.
Mrs. William Whitaker and son
Hal Of Pulaski were the guests Of
Mr. and Mrs A. L. Compton Satur-
day. Mrs. Compton, who has been
II of malaria fever, is slightly i'm
proved.
Mrs. Carrie Spence left Saturday
to spend a lew days with her sister
Mrs. Fl. Calvin at olmstead. Mrs.
Spence will continue to make this
city her home. 1t was at first re-
ported that she would remove with
the family Of c. S. Britton to Cairo.
Miss La Verne Armstrong return
ed Saturday evening from Cotter-
vile, wwhere she spent a few days
with her brother, Harry.
Mrs Arthur Rushing left yester-
day for her home at Jonesboro, H.,
following visit Of a few days du-
ration with Mr.. and Mrs. Adolph
Murphy She was accompanied home
by her husband, who has had po-
sition as barber in j. B. Blanken-
ships shop.
Thomas Rouse of Brazil, Ind, is in
the city as the guest of his sister
Mrs. Eva Bowling.
Mrs. Henry Baapfe has as he
guest her mother, Mrs. Yost, of st
Yous.
MIR. and Mrs. Charles Cherry and
family Of Charleston. Mo-, passed
through the city yesterday enroute
o the home Of Mrs. Cherry
parents, Mr.. and Mrs. Daucksch at
The Cairo bulletin., 1913-06-30
No Substitute Could Do This.

No inferior substitute, but only
the genuine Foley kidney pills could
have rid j.. L. MalIich, Bartlett.
Nebr., of this kidney trouble. He
says: II was bothered with back
ache and the pain would run up to
the back OF my head, and | had
sptns of dizziness. | took Foley
kidney pills and they did the work
and am now entirely rid OF kidney
trouble. My father-in-law, now
past go years. has taken them and
they have added years to his llie.'
The Cairo bulletin., 1913-06-30

Many tales might be told that hinge
m the sound of hastily spoken words
o unaccustomed ears. The only true
me we have heard OF late is this:
Last week Charles de Harrack, the
sell-known pianist. stood In front OF
local theater, being polite 10 a GER
ain society lady. In order to make
conversation he said:
Have you seen Julius Caesar this
'eek?"
No. | haven't replied the lady.
Where is she playing?"
The Cairo bulletin., 1913-06-30
Foolish self-condemnatIon.

No comfort for the living or the
dead can be won from vain self-con
domination. No consolation can b.
gained while you nurse the imagining
that certain trouble might have been
avoided What we have to do Is tc
try to escape from other troubles that
are truly avoidable- troubles Of
useless remorse, a present neglect,
hstless apathy that viii not reach
forth for the good things still to be
gathered.-Exchange.
The Cairo bulletin., 1913-06-30
FAST OLD NEW YORK.
so you're back from New York

so you're back from New York,
SIT"
Yes, an tired out"
Fast town, eh?"
Fast amt no name fer IL. | saw
banks open all night { commodatt
hem as lose their money early in til
ssenin'. | s'pose; an lawyers office.
open at o'clock In tn mornin--t' Il.
Up them as are in hurry fer divorc,
n can't wait till daylight; an wfa'
lse d you Think
What else? Wall, l wouldn't b,
prised t hear of anything"
An | saw fun'ral goin licketty
pitt, with an automobile hearse lead
y tn procession an settiu' tn pace,
wall 81, ! s'pose they have t. git
h. dead ones out o tn way in a hur
y t give tn live ones room, Oh p
Judge
The Cairo bulletin., 1913-06-30

Mounds visited relatives here Sat-
urday.
Misses Cora and Lena Hurst of
Cairo were the guests of Mr.. and
Mrs. Adolph Murphy yesterday.
James Armstrong had the misfor-
tune to have his left hand injured
while at work at WILLIAMSBURG uny's
mill Saturday. The injury was
dressed by DR.. Wesenburg.
The Cairo bulletin., 1913-06-30
GIFT of Books.

When consider what some books
have done for the world. and what the.
are doing. how they keep up our hope
awaken new courage and faith, sootht
pain, give an ideal life to those whose
hours are cold and hard, bind together
distant ages and foreign lands, create
new worlds OF beauty. bring dow
truth from heaven: give eternal
blessings for this gift, and thank God
for books.--James Freeman Clark.
The Cairo bulletin., 1913-06-30

day with her sister, Mrs, Russo,
Hibbs. in Cairo.
Mrs. Sidney johnson of Olmstead
was in the city on business yester-
day,
Mr.. and Mrs. II. G. Clarke of Chi
eago and Mrs. c. E. Richie and Miss
Hattie Hawley of this city spent
Saturday evening in Cairo.
Mrs. George Schiller, Jr., OF
The Cairo bulletin., 1913-06-30
Made sare cf suIcIae

A machine gun to commit suicide
was used by q private In Q German
regiment at Graz Germany, recently.
The man placed himself before the
gun and fired it by means of a cord.
Hin breast was riddled with bullets.
Te }5oldier had had differences with
81 iperio- officers.
The Cairo bulletin., 1913-06-30
Ioca. Data.
NOTICE TO TAXPAYERS.

Poll taxes for the year 1913 are
now due. All persons are requested
to cali at Police Headquarters. No.
I'LL Commercial avenue and pay
same,
II. J. DACREs.
street Supervisor.
$50 IT,
The Cairo bulletin., 1913-06-30
FOR A WEAK STOMACH.

Take Chamberlain Tablets. They
enable the stomach to perform its
functions naturally. For sale by all
dealers.
The Cairo bulletin., 1913-06-30

Batteries: Russell and Sehalk;
Kahler, Blanding and o'Niel. Ca
risoh.
The Cairo bulletin., 1913-06-30

Woman writer says there Is no ma.
tional taste in dress In America Prob
ably because there's not enough OF
it.
The Cairo bulletin., 1913-06-30

Many were the arguments last
night around town relative TO the
game and its numerous features, The
Bulletin being frequently called up
to decide questions Of rules, record
OF the game and games Of the past
in the Kitty league. Numerous
were the callers at the Office. all de-
sirons of seeing the Geographic re-
ports from other Kitty league games
and the results in the big league
which are daily received. either as
special kilograms or through the
medium of the Associated Press over
Western Union wires.
The Cairo bulletin., 1913-06-30

When man takes to drink after be-
ing rejected by girl it's hard to tell
whether he's drowning his sorrow or
celebrating.
The Cairo bulletin., 1913-06-30

Out of $4,000 English dentists only
1000 have diplomas. Enjoy your tooth
aches at home!
The Cairo bulletin., 1913-06-30

Berlin has bank exclusively for
women. Though feminine finance. il
to be hoped it will rot also be fren.
led.
The Cairo bulletin., 1913-06-30
BASEBALL AND OTHER SPORTS
concluded from Third Page.)

for the advertising, paying big
bonus for the franchise and placing
up big cash guarantees for attend
anee.
The Cairo bulletin., 1913-06-30


In scoring a game particular atten !
ton should be paid to the interpre-
tation of Rule IS, Sec, 5. The old
story OF an error not being charged
against a fielder unless he touches
the ball has been eliminated long
ago. Errors are now charged up for
acts Of omission as we'll as commits
sion In fact, an act of omission Is
penalized by fines by the managers
Of teams. where a failure to perform
perfectly is not condemned at all.
This is on the principle Of 1T Is bet
ter to have tried and failed than not
to have tried at ALL
The Cairo bulletin., 1913-06-30

Millinery experts say that small
ats viii be the style. For this relief
lacn thanks
The Cairo bulletin., 1913-06-30

Gold has been discovered near Reno
Dust from the divorce mill perhaps
The Cairo bulletin., 1913-06-30
National League.

Batteries: Hammond and Wingo.
Hendrix, Camnltz Adams and Cole
man. Kelly.