Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1913-06-28
GAINING WHOLESOME PUBLICITY
FOR THE SOUTH

| by those who know its worth and who
may profit by it. Not only the individ-
ual but also the city and the state may
gain by legitimate advertising. The
need of more helpful advertising for
the South and a suggestion as to how
| it may be obtained is given in a recent
editorial in the Atlanta Journal when
is as follows:
There are certain vital interests in
which all the Southern States, partic-
ularly those of the Southeast, have Il
common cause and which, therefore,
they can best promote through organ
lied rather than divided effort. Such,
for instance, is the widely manifest
need of bringing that South's natural
resources more wildly to the notice of
the nation at large to the end that they
may attract new capital and new set
tiers for the great fertile areas of uu-
cultivated land. This is a matter os
keen concern to Georgia, to Florida
and Alabama, the Carolinas and Ten
nessee and to every other member of
the Southern sisterhood. While each
tate may accomplish much in this field
by working independently of its neigh
bors>it can accomplish a vast dea;
more by working with them co-opera-
lively; their combined energies will
attract more attention and bring more
abundant results than scattered eff
forts could ever produce.
With this end in view there is now
being perfected what is known as the
Southern Settlement and Development
organization. This enterprise had it's
beginning at baltimore some twenty
years ago when the governors of six
teen Southern States, together with
Representatives of trade boards and
transportation companies, assembled
in that city to discuss plans for ex-
plotting the South's resources and
especially for bringing into this sec
ton a larger number of desirable set
tiers. These public leaders realized
that the trend of American immigra-
ton which once flowed into Cana ia
and the Northeast was turning South
ward and that with due encouragement
and direction it could be made a source
of far-reaching development for the
South. The suggestion that well or
ganized, systematic movement to this
end be undertaken met with instant
and widespread favor
The result is that the Legislature Of
Maryland has appropriated thirty
thousand dollars to be used for this
purpose The commercial interests OF
Florida have subscribed forty thous-
and dollars and pledge themselves to
increase that amount to hundred
thousand. In other Southern States,
chambers of commerce and kindred
agencies have enlisted in this cause So
that within the immediate future, it
seems the movement will be we'll I'M
der way and will be producing practi-
cal results.
This assistance will be rendered
through four channels; enc of public
| lily, one Oh COlOHlLdtlOu, dHOJIlST Ol az
riculture and another of industry.
Steady, intelligent publicity is as val
liable to a state or a section as to an
individual business enterprise; tn S
central organization will have unusual
facilities for keeping the South's ad-
vantages prominently before the coun-
try. 1t will be in continuous touch
with the movements of home seekers
and will stand ready to aid any sta e
in securing desirable settlers for I'M
titled lands. Its STAFF of experts will
cooperate with the farmers and the
educational agencies of State in the
development of agricultural interests;
and likewise it will be equipped TO
render valuable service in promoting
industrial growth.