The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1913-03-30
THIRTY SIX MERCHANTS
JOINFAREREFUNDINGPLAN
Deep Water Route Road
VIII Post Notices Along
It's Line.

Thrty-Six of Pensacola's leading
merchants and business men have
Joined with The Journal in the Fare
Refunding Festival week up to date.
The plan has gained interest and mo-
1nentum from its incipiency, and The
Journal expresses it's confidence in
going to bat" with the cooperation
of practically every merchant in the
Deep Water City.
MERELY as an example of enterprise
and an advertisement of Pensacola it
VIII be of untold advantage. The spirit
shown by Pensacola's merchants in
general in uniting for the common
cause and the common good is the very
spirit that makes for the building up
of the community. With such spirit
behind it, FensaeoIa's Just and due
place among her city sisters of the
gulf coast is doubIy assured" So stated
Sol Calm to a member Of The Journal
staff yesterday. And many expressions
of similar portent were heard on all
sides.
The fact that 'out-of-towners' can
do their shopping on the same basis as
the local trade should certainly be an
inducement to bring them to Pensacola
1t is up to the merchants to show them
they can trade to advantage when they
bargains offered to the public during
the Festival week, such as never be-
fore have been known in local history :
This from w L. Morgan, Of the firm
of Forbes, Quig1ey & Morgan.
Geo. w. Berry, of the Deep Water
Route, has this to say:
TT seems to me that it is a move in
the right direction on the part of The
Journal to acquaint all the people in
the country along the lines of the rail-
roads centering at Pensacola with the
possibilities it presents as a trading
center. Tt seems also it would give
the merchant in Pensacola an oppor-
tunity to become acquainted with a
great many people who are now buy
ing elsewhere. and should enable them
to establish regular trade relations on
the basis of Pensacola, as a, retail point
for the large number of small con-
sumerS which are now purchasing else
where.
I'VE are posting notices all along the
Deep Water Route calling attention of
the people to the opportunities offered
in this campaign. We are doing this
to augment and emphasize The Jour-
nails publicity campaign
The Journal wishes to emphasize the
necessity for the copy for the Feature
Section being handed in by Monday
night.
Following is the list of thirty-six
merchants who have entered the plan:
Porter's Bazaar.
A. NJ. Mcmillan.
Miss HERMAN Cmillinery).
The Clutter Music House.
San Carlos Hotel
Rhodes-F'utch-C Collins Furniture Co.
Coe Book Store.
e. Greenblatt.
Manhattan Hotel
Pearl Furniture Co
JOS Coleman.
w. A. Ray Hardware Co.
Nordstrom Millinery Store.
Ia Mode.
II, w. Gibbs Hardware Co.
ii. o. Anson.
The McHugh Grocery Co
SSH. Kress & Co.
Forbes, outgley & Morgan.
NJ & o. Clothing Co.
Peter Iindenstruth.
The Crystal Pharmacy
Watson, Parker & Reese Co
L. E. Mobiles & Co.
Sol Calm & Co.
A Henry White & Bro.
Brawner-R -Riera Co.
wilson -Biggs Co.
Ready Wear Store cweariny ap-
parel and millinery departments)
Marston & ouana-
Meyer Shoe Co
3. Ger=on & Co.
Hannah's Pharmacy.
Klein Grocery Co.
Gulf City Coffee Co
The John White Store C~Ouyx'1.