Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1913-08-21
A. {. OTTOAT REX.
ALL CONVENTION
Leading Merchant Gathers New
Ideas in Boston.

IDEAS In Boston.
A c. Otto, proprietor of the Rexall
Store ana enc CT the most prcgres-
sive business men IN this sectian, left
Grand Rapids for Boston Friday,
whsre he will attend the Eleventh an
nQal RexaI Convention CT the United
Drug Company AN International man
lf&ctu.iEg and importing oIgaliza iol
in which he is a heavy stakeholder.
interviewed by a Reporter represen-
,ative at the busy RaXaIl Store just
before his departure, Mr. Otto out
tred his plans and gave a vivid das-
uription of new form o. practical
cooperation which he calls THE Rex
all Idea.
Why RexaII Stores Win
"PoopIe ask me" he said, how l
can offer high grade goods at such
CIV prices; where l get such a lot
Of new merchandise; and why it is
that I have the newest novelties and
he latu. wrinkles in store service
before anyone else. I would be glad
to taI1e the credit for these things
to myself, hut frankly l owe mush
of my good fortune to the fact that
am a member OF the United Drug
Company This Company was START
ed in Boston eleven years ago, by
| L. K. Liggett. At that time there was
rco such thing as co operation in the
retail drug business. 1t was every
nan fcG himzaIf and fthe devil take
he hindmcEt' Individual druggists
manufactured their own remedtes
coed, bad and indifferent; bought
| their goods in small lots ait high
prirass, and fought each other tooth
and nail Mr.. Liggett saw that II
the buying and manuf featuring power
If the leading druggists could be com
| 5ined, and a standard policy adopted
for all their stores, the result would
be increased business and better ser
! vice fer the public.
RcxaiI Remedies Guaranteed
beginning with forty of the big
a-t ra.aiIers i'm the country, he formed
the United Drug Company and began
| 10 manufacture a line of honest
lCl-ehoId remedies, based On tested
formulas, the sale of which was linn
tied to one druggist in each local
| ity. These remedies were made by
skilled, chemists from the best ma
terials; and to further protect the
public, each uIsmedy was sIotd' under
a positive guarantee of satisfaction
or money back Furthermore ,Rexad
Remedies We're not patent medicines
their formulas were published in boob
tc1m so that bafore buying a remedy
a customer could see just what ii
contained.
eff YOU will remember that up TIC
that time the buyer of household ren
ed;es never knew what he was get
ting or what he would be asked to
pay for it, you can understand how
he public appreciated the ReXall
Store plan of doing business. From
the very beginning ReXall Remedies
had am enormous sale. New ReXall
Stores We're opened, one in each 10
caItty, as fast as possible, consider
Ing the fact that before any druggist
is allowed to sell United Drug 90
products, his financial standing anC
personal character are rigidly inYes
tigoted, ard that unless he is I'm
Iiversally recognized as the leading
druggfst in his community, he canmo
secure the ReNall sales privilege.
GAS soon as the public realized
what RexalI Remedies were, they be
gan to ask for other goods made by
the same people that make Rexall.
To meet this demand the Uuitet
Drug Company entered other fields.
United Drug Cmpany Covers q
Acres
''In 1903, the Company's busin
was confined to one building with 80
900 square fit. of floor space. TTodE
it is operating laboratories, factories
mills, warehouses, and branches
throughout the UnitGd States, Can.
and Great Britain ard requires tot
al of over 100000 square feet O
floor space-or mere than % acrst
for the manufacture of such ex
! 31usive1y RexaI Store products al
RexaIl Remedies Harmony Perfume:
Ifggott's Fenway and Saturday can
dies; Symphony Lawn, Ustaco am
Bokhara Stationery, Maximum, Mon
ogram and American Beauty Rubber
Products; Klenzo and Marguerite
Tooth Brushes; Liggetts Orangeade
Grape Juice ard Frait Syrups, etc.
etc.
RexaII Means Low Prices
''The people welcomed these new
goods, just as they had welcomed
he first Rexall Remedies, and to-da!
the Rexau Store sign is displayed
by over 1000 druggists in the Unitet
States, Canada and Great Britain, ana
everywhere it lis accepted as posi-
tive evidence that the owners o
those stores can be trusted to give
a square deal, and anything they
sell will be of a higher grade, cost
less and last longer, than would sim
liar goods bought elsewhere. This
public confidence embraces not only
the goods actually manufactured by
the United Drug Company, the sac
of which Rexau Druggists CONTROL
but extends to all the merchandise
sold by The Rexal Store. This