The Bridgeport evening farmer., 1913-02-18
PUBLICITY CLUB
 SMOKER TONIGHT

The successful meetings Of the Publicity club ield so 1@f promise to be outdistanced with the Smoker to be held this evening at the FTeyler Grill on Fairfield avenue. In new sur rounding and with good fellows gathered together not alone will the evening be a social one but the good solid facts about advertising that will be handed out by the two speakers of the evening will make the occasion profitable one for those who attend
 In fact it will be evening that local merchants cannot afford to miss. Advertising and it's improvement. is subject that is dear to the heart Of all retailers and now that the; Pub licity club has been gotten under way and is able to present open forum for the discussion of the subject in which all may join it behooves one to make some sacrifice to be there F The Publicity club is not organized to promote any one interest, it is here for the specific purpose of wedding out bad and fraudulent advertising in order that those merchants whose aims in business are the higher may have a chance to serve the public to ing improves the appearance Of all adv cruising mediums and the greater it's reliability the greater profit is it 10 the, public generally The weed mediums will create savings which every merchant can quickly estimate when he considers ms own eXPenU- lures for advertising.
 MT. John P Fallon. Advertising Counselor, New York city, one of the speakers of the evening, is engaged, York Globe, in a sensational campaign for the elimination of rotten food stuffs in the New York morket. One of his assistants in this work IS Alfred w. McCann. a noted pur5 food exeprt and well an old adVertis- ing. man. Between them they are citizens of the big city. MT Fal1on is also writing what is considered, by advertising men competent to judge, the strongest arguments that have yet been made for local advertising. His writings are published daily by 450 papers throughout the country and have done much to develop interest ufacturers or from the retailers stand point.
 His first experience in advertising was gained in the smaller retail store and in bringing to his work a natural keen, analytic mind, he was soon call ed to the larger department store work which has brought out so many prominent advertising writers Not alone did MT. Frallon make a close study of advertising itself but he went and fully in order that his advertising story might carry full weight and per feet description to the readers. His correct descriptions Of merchandise clients. MT. Fa1Ion is a strong ad- vocate of honesty in advertising. As speaker he is earnest and convinc- ing and his wide experience furnishes him with facts that will not bear dis putting.
 manager of Stein, Bloch Company, Rochester, New York, makers of ready to wear mems clothing the other speaker of the evening" has had wide experience in planning and handling advertising campaigns. His work of recent years having been with noted practical retail advertising man to be- gin with, having served his appren- ticeship in the advertising business, in retail stores. Mir. Olds Is not a theorist in advertising and for this reason will be interesting to his hear CTS. Of the younger school of ad- vertising men who are now making advertising history he knows the chandise and after all is said and done the man who pays the bills Is interested in the man who knows merchandise.
 gether, gpodfellowship affair and 1t is desired by the officials of the club that as many manufacturers as pos sfble may be in attendance. The in the problems of advertising that confront the retailer and it is in, their solution that he may best secure volume in the distribution of his pro- ducts. The Publicity club hopes to bring about greater cooperation be- tween Bridgeport manufacturers and retailers in that a greater volume of Bridgeport goods may be consumed in terest of all good Bridgeport citizens. Speaking will commence at o'clock and it is desirable that all should be in their seats by 7:45.