davidaulloa/AmericanStories huggingface dataset:
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
CONTINUITY IN ADVERTISING
Use Of Newspaper Space Regularly
VIII Create Interest of Buyer and
Attract Attention.

The merchant who places advertis-
ing in only few newspaper issues is
sometimes disappointed that large re-
suits do not Immediately follow.
Modern life is crowded with inter-
ests, people live in a hurried way.
and public attention is tickle. Let the
advertiser consult the new science OF
craftsmanship and business psychology.
He will be told that nothing affects
the mind like repetition. Constant
dropping wears away the stone that
is not affected by the single hard
shower
If a man of striking appearance pas
ses by your place only at long inter-
walls, you would scarcely recollect his
features from time to time. II q per-
son of ordinary appearance passes reg
ularly for a short time, his face be-
comes firmly fixed in your mind
The merchant who will advertise
regularly even if only in small
space will be surprised to see how
the public will look for him in his reg
ular position and be disappointed If he
fails to appear.
The familiar name in the business
news is greeted with as much pleas
ure as the familiar face that you
meet on the street. Once interest is
created by mans methods Of adver-
Using. readers turn to it as to serial
story.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
Grand Jury Holds .. Jack Lit After
Former Wife Describes At
tack in Hotel.

Philadelphia, Pa.-Following her
divorce from her former husband, D.
Jack Lit, the son of Col. Sam D. Lit
of Lit Bros, Mrs. Lit appeared before
the grand jury and swore to the Ill
treatment which she had received
from her husband from the first night
of their marriage on January 81. 1912
Mrs. Lit testified that she was sub
jected to such treatment on the part Of
her husband that she was wrecked
physically, and her family physician
Prof David C. Beisman of the Uni
versity of Pennsylvania. and her Ia
Their, Ralph Blum of Blum Bros. were
witnesses In her behalf.
So atrocious was the recital Of the
experiences Of the bride that the
grand jury found seven true bills
against Lit on the charges OF assault
and battery and other forms of az
sault, which indicate that II the young
man Is convicted he will have to spend
at least 20 years in prison.
Mrs. Lit Is helpless cripple. say
her physician. She will never be thf
same young girlish debntante that flg
ured in so many OF the city's socia
functions.
Soon after the marriage Of the Liti
it was charged in reports that came e
this city from Florida that It was nec
esaary for the attaches OF the hote
where they were spending their honey
moon to almost break down the dool
to rescue Mrs. Lit from the beating
OF her husband.
Ralph Blum. the father OF Mrs. Lit
has insisted that Lit be punished. al
the influence OF the wealth OF the two
families. who own the second and
third largest department stores In tbs
city. was exerted to try and settle
the differences It was not case thai
money could assuage and Mr.. Blum re-
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
| Advertising \
p Talk. q
WHAT ADVERTISING is
BY GEORGE FITCH.

Advertising ~ the voice of business.
Some business can get along with
oot advertising just as some men can
make living. although dumb. But
both are uphill jobs.
Advertising began when the eager
merchant went out on the street and
logged the pedestrian by the elbow to
get his attention. This was weari-
ONE work and sometimes the pedes-
rian hit back. Nowadays the mer-
chant can jog million men by the
elbow through the public print while
he himself Is beating worried golf
ball out of a sand pit.
Advertising is a peddler who brings
the wares of the world into the house
each day and tells you how cheap and
good they are Bnt it is more desir-
able than peddlers, because when you
are tired of peddler you can't fold
him up and put him on the pantry
shelves.
Advertising formerly consisted of
the truth. Then imagination and elo-
Quence came to the aid Of the truth
and for a while 1t looked IS IL they
would crowd it out entirely.
With the aid of imagination man
can sell cactus deserts and colored
water, automobiles and college educa-
tions, hymnbooks and patent crack
ers, tame lions and trained fleas, sky
scrapers and seed potatoes, fountain
pens and patents of nobility, chewing
gum. corsets and blue sky.
BY advertising man can dispose
Of a mountain of sawdust at 81 per
ounce. Troy weight. Without adver-
Using he can offer frankincense and
myrrh to all corners free of charge un-
til the stuff spoils on his hands.
Nowadays the live business man
begins by hiring an advertising writer
with the tongue of angels and Sc
ductive way in paragraphs. Then he
buys $1,000,000 worth Of advertising
space, and, lastly, he decides what to
SELL
Advertising makes millionaires and
presidents, makes great actors out of
fur coats with Indifferent filling. sup
plies widows with husbands, babies
with homes and deserts with people.
Advertising gets some people into So
ciety and others into Jail. Advertis-
ing supports literature and makes ma
lions boom. The country which adj
vertises wakes exceeding great and
immigration Hfoblems while the land
which has no press agents crumbles
away and is discovered by archaeolo-
gists In the dim presently.
Advertising made Homer great thou
sands of years after he was born and
introduced Rameses to admiring
friends 1000 years after he had re-
tired from circulation. Chicago con-
sists of Goshen. Ind, plus advertising.
Advertising has kept Sarah Bernhard
young and attractive for sixty-several
years-and the lack of 1t made Poe
starve at forty.
Advertising is the voice of business,
but it should not be allowed to rise to
a hoarse shrek and disturb the land
scape.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
PUT AN FAD" IN THE PAPER.
Rx Russell {. Smith.


If your business doesn't "go." and the
sales are mighty low,
And things begin to look trifie bad;
when the things that looked immense
now resemble thirty CENTS
Just try the stunt of putting In an
adj
You win find that it will pay. you can see
it every day
And you'll admit it was the proper
So net f Z pad and chalk. work out line
And put an advertisement in the paper.
Put It to 'em good and hard. whether sell
ing gems or lard.
And try to hit 'em plumb between the
Make YOUR copy good and strong and
vou,n see fore very long
That 1t really pays for you TO adver-
tise.
Play your main points up In sfyie-tnen
hustle for q while
And you'n ind this talk is more than
The orders win now in and you'll always
wear q grin
II you put your advertisement In the
paper.
Successful men today will indorse all that
I say
..That much is truth and all the rest IS
les
You will not sell much goods and you'd
best take to the woods,
Unless you hurry up and advertise:
It simply can't be done and the race viii
soon be rum
whether you be banker, cook or dra-
per
TN you ind out what II means to dig
down III your jeans
And put al advertisement = the peper.
-Brains-
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21

as the nucleus OF much larger fund
6or Investigation and study of men,
tai or psychological phenomena. the
origin or expression of which appears
to be independent of the ordinary SEN
sorry channels"
While this leaves the range as wide
open as spookland, 1t also confines 1t
within scientific scope.
Plenty of persons have seen ghosts
OR believe they have, which. for
practical purposes Of research" Is
the same thing. For example. although
o complete disbeliever In so-called
spirit phenomena. have seen with
my own eyes ghostly shapes-not re-
sultant from Welsh rabbits and disor-
dered liver. but the fabric OF an ap-
parently sound mentality.
There are houses known to me that
have supernatural occupants, az well
as human beingsl Again. there are
houses that harbor quaint. queer. In
explicable noises. by night and by day.
Personally. doubt not, rational
and natural explanations can be
found for all such noises. am not
sufficiently interested were a
better word-to seek the solution Of
such problems Of the natural world.
There are phases of mental science
that are accepted There Is probably
something in telepathy every one
must concede II he or she have sufi-
Client mental power to compel another
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
Chair of SpirituaIism to Be Es-
tabIished in Harvard.
Investigation Of "Psyehlc Phenomena"
In New England, Where Witches
Were Burned-6equest Of
III $4,000 for Research.

Cambridge.-Harvard university has
seriously contracted to enter upon an
investigation of what is technically de-
scribed as psychic phenomena" but
which our parents lever since the
days of the Fox sisters) called 'spir-
itualism," writes Julian Chambers.
This to my way of thinking is one OF
the most startling innovations in peda-
gogy that several centuries have fur
nishod. Indeed, 1t is an event that
could only have followed the coming
Of the wonderful era of telephone, air
ships, radium, wireless messages and
Photographs. It will not do to treat
this incident lightly or to cover 1t with
ridicule.
Such Is far from my thought when
frankly declare that the acceptance
of $4,000 endowment fund for psy-
chic research by that time-honored
university at Cambridge encourages
the hope that Francis L. Wellman's
fond wish to found school of draw
poker at Harvard may be ultimately
realized.
Seriously, however. comparatively
few as are believers In spiritualism.
the acceptance OF this beQuest by SO
conservative a body as the trustees Of
Harvard brings the study Of psychic
phenomena to stage never previous
~ attained in this country.
The language employed by the bene-
factor is quite explicit. He gives the
money-which can only be regarded
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
TRAGEDY or A LOST LINE.

This patient looks harmless"
He Is. That's the one we call the
Bonnetteer."
And did making sonnets drive him
fnsane7"
mo. am told his trouble original
ed In the fact that he wrote q peculiar
ly beautiful sonnet called On Visiting
the Scenes of Happy Days. and that
the printer accidentally omitted q
line. When the poet saw be had put
his name to thirteen-line sonnet he
went stark mad"
Unhappy fellow. He has a kind
face"
yes. But just tell him you are a
printer-then jump back and hear him
gnash his teeth"
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21

Excuse me- said the detective, as
he presented himself at the door Of
the music academy. but hope you'll
give me what information you have.
and not make any fuss"
What do you meant" was the indig
nant inquiry.
why, that little affair. you know !"
Il don't understand"
why, you see, we got tip from
the house next door that somebody
here was numbering Richard Strauss
and the chief sent me down to WORK
M the case s-Tit-Bits.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
MuffIed Knocks.

TITS too bad, old chap, that you
didn't get an invitation to that affair;
we forgot all about YOU
Say, Lii. you don't need to be
ashamed of that dress. When a gar
ment is well made, what's the differ
ence how cheap the stuff is?"
What admire most particularly In
your lectures. professor. is that they're
always short"
You take splendid care Of your
horses, anyhow, Throgson: by the way,
do you ever hear from that runaway
boy of yours?"
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
II Surely Was.

A German who had not been in the
country very long walked into a drug
store one day. The first thing that
caught his attention was an electric
fan buzzing busily on the soda counter.
He watched it with great interest for
some time, then, turning to the clerk.
he said:
Ply golly, dat's Hfely squirrel vot
you got in dare, amt itT'-Every-
body's.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
KEY TO PROSPERITY.

Inspire your whole selling
force with the right spirit OF
Service. Display and advertise
your wares so that customers
may buy with understanding.
Treat your customers as guests
when they come and when they
90, whether they buy or wheth-
err they don't buy; give them all
that may be given fairly. Re-
member always that the recol.
lection OF Quality remains long
after the Price is forgotten. Do
these things faithfully, and see
to 1t that your statesmen do like
wise, and your business will
prosper by a natural process
Harry Gordon seIfridge.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
Good Resolutions.

THE Williamses certainly have
made queer New Years resolutions"
What are they?"
We'll, she resolved not to smoke
any more cigarettes, drink any more
highballs or take any trips to woman's
rights conventions"
And he"
tsHe resolved to make her allowance
so small that she would be compelled
to keep her resolution!"-J
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
MAY HAVE SAME AILMENT
Youngest Daughter Of King Alfonso 10
Threatened to Become Deaf
and Dumb.

Madrid.-It is learned from q per
son in the immediate encourage Of the
royal family that IL is greatly feared
that Infanta Maria Christina, now
fourteen months old, the youngest
child of the king and queen. is threat
ened with the same impeachment In
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
Attempt Useless.

Needing some ribbon one day, while
IN a very small southern town, we
went TO the one store there.
"Ribbons?" questioned the store
keeper. well, we-all just mislaid
our stock of ribbons, but II you-all
come back later. I'll see IL can find
them"
SO back we went later. He had
found them.
What color did you-all want?"
Blue" we replied.
"Oh, blue!" he exclaimed in disgust.
I'VE haven't got any blue. Blue Is 80
popular we don't even try to keep Il"
-Harper's Magazine.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
As Usual.

Whats the news in Plunkville?"
1.-THE authorities have decided that
the old railroad bridge Is dangerous. =
II always thought so. But what
made them decide?"
TT collapsed last week and killed
six people"
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
Not So Easy.
In life you will
Find lots of men
Who can not I'LL
A fountain pen
LOOKING up He Record.

There's no doubt about my getting
in" said the newly arrived shade to
St Peter. Here's newspaper clip
ping Of the eulogy the. minister deliv-
cred at my funeral"
Take this" returned St. Peter,
handing the clipping TO the recording
angel, "and compare it with his past
performances" - Lippincott's Maya
zine.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
WAS BEATEN ON HONEYMOON

fused to have any sum accepted for
the injuries which his daughter sus-
tanned
He has demanded an Indictment and
a prison term, despite all the power
and influence brought to bear. and the
case was heard by the grand jury and
the indictments followed in less than
half hours time.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21

Winsted, Gonna dachshund belong
ing to Eugene McCaskey, who was
playing poker with several sharps,
saw one of his masters opponents slip
an ace behind his knees. and bit him
on the leg. The card which would
have lost McCaskey the pot dropped
to the floor and disclosed the swindle.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21

hearing and speech as her little
brother. Don Jaime. now four years
old.
The other two children, Grown
Prince Alfonso, nearly six, and Infanta
Beatrice, not quite four. are normal.
Undoubtedly the kings own health
Ia causing concern. His appearance
has become CHASTITY.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
AM in sIaht.

He had been appointed a smoke In
spector in Chicago. Day after day he
was seen loafing around the down
town section.
why don't you travel around town
and inspect the smoker" demanded
his chief one day.
What's the user was the reply. Il
can see it all from here"
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21

"Jiggs used to rave about his wife's
little hand before they were married,
but he doesn't do that any more"
why not. j wonder?"
Possibly because there Is more pow
or behind 1t now when her little hand
IS laid against mis- cheek"
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21

'The train struck man and injured
him severely"
Was the man on the track?"
He was. No engineer, I trust.
would run the train into the woods
after q man"
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21

80 Betty has eloped with Jack
auggard? Well. really can't say I'm
surprised"
You're not?"
mo; she's let her imagination run
away with her many q time"
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
THOUGHT They Were Alive.

ratience-Your brother is pigeon
shooter, isn't he?
Patrice-Yes. he shoots at clay
pigeons.
Well, he kills them, doesn't he?"
NO. he never killed clay pigeon
In his life"
"Oh. / didn't know he was such
bad shot as that"
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
susplclous.

Miss Rocksey-W What makes you
think that papa has no idea Of letting
me marry you?
Young Scads- So far he's given me
three wrong tips on the stock mar
ket.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21

Dynamite Simply REFUSED to Explode.
Sparta Junction. N. IA car load
ed with $500 pounds of dynamite
was wrecked in collision here. but
dynamite did not explode. The car
was SO badly splintered that ii had to
be burned after the explosive had bear
transferred.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21

Before she was married she was
constantly on the lookout for q hus-
band"
sWell?"
"And since she got one she il still
constantly on the lookout for him. =
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
And Who Wouldn't?

Miss Bolde," said the shy student
to the fair one on the other side OF
the sofa, ''if were to throw you q
kiss what would you say?"
'I'd say you're the LATEST man
ever met. Minne-Ha-Ha (Mtnn.)
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21

Teacher-What is philanthropy
Scholar don't know
Teacher-If you had 10 cents and
gave your brother nickel. what
would you be?
Scholar-A fool.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21

This thing has got to stop. You
keep me putting my hand In my
pocket all the time"
"All right, papa. I'll have the rest
of my purchases charged"
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21

Every dollar expended In your
horne city adds to the wealth OF
that community; Increases the
value of your holdings. Don't
you owe II to yourself to trade
at home, quality and price be-
Ing equaI7 Shouldn't you ln-
sIst on home manufacturers,
too7 Think II over.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21
No Change.

Although the Turk
Would vengeance wreak,
He still maintains
That losing streak.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21

a Green Buyer.
Have you any lobsters7''
Eyes. ma'am; here's fresh lot"
Haven't you any that are riper?
Those look 30 green
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-03-21

What's the best cure for insomnia
you know off,
Sleep"
Duncan Arizonian., 1913-04-02
Fun for the Cowboys.

The Cow Boys Dance at
Hobbs all last Monday night,
was a festival alright. The
purpose of those in attendance
was to have fun; if they didn't
get it, it was not their fault, for
everyone there did his best to
run across something like that.
Every Duncan girl who attended
strove earnestly to dance in q
manner that would please her
numerous admirers; the music
was fine, the men were gallant,
the ladies were beautiful.
If old Diogenes ever found
that honest man he was looking
for, he probably was of that rare
variety who pay their gambling
debts.
Duncan Arizonian., 1913-04-02

The possibilities of Duncan, in
its lands not under irrigation, is
so vast that the thoughts of
what Duncan will be when
water is put on these lands, are
snch that CO.. template a city
many times the size Of what it
Is t. day. And how much more
wealth would our irrigated lands
produce, were they converted
into dairy farms and orchards!
Just think of the enorn Gus
wealth we could get from our
acres. should we grow the costly
truck crops! The time is coming
when onr wealth, in farming
al ne, will be increased many
fold.
Duncan Arizonian., 1913-04-02
Proof of Duncan's Wealth

One way to judge the CONNER
cial Importance of a town is by
an examination of its freight rec
eipts. Mr.. Oberholser, our obliging
station agent, states that the
yearly freight charges affecting
the Duncan station average TWEEN
ty five thousand dollars. Thetick-
cts sold amount to more than
eight thousand. The.express, all
told, is more than five thousand.
Such amounts as these mean yolu
mlsf commerce that usually is
not to be found in city of the
size of Duncan. In cold figures
lies the proof that Duncan is one
OF the most prosperous towns IN
tie country.
Duncan Arizonian., 1913-04-02
Passed Away

Postmaster J.L.T. Waters on
Tuesday morning received the
following telegram; Hollywood.
Calf. Mar.31, Mrs Noll passed
away yesterday. Interment Holly
wood cemetery. R. Noll. This infor
matioe will be received by the
people of the Duncan country
with sadness. Mrs Noll resided in
Duncan for feveral years, while
here she gained the friendship of
all with whom she met. All who
knew her join in reverence to
her memory.
Duncan Arizonian., 1913-04-02
FIFTH YEAR
Civic Pride

A thing of beauty and joy fore
ever. That is one way to sreaf
of the new building to be erected
by The Duncan Buildlr g
Association. The contract has
been awa1dt d to Mr. Massey, a
builder of a lifetime experience.
Mr.. Massey reports that work on
this testimonial to Duncan
progress will begin Immediately
The material to be used is the
,Aeautiful cement brick, one
of the most durable, ard
beautiful building materials
known. The work is to be done
by home people, the men be hir d
this movement being Of such
good sense that they realize that
no city can afford to throw
favors to outside peonle. The
material is to be ordered through
the Duncan Lumb' r Co. another
illustration of the way Durcar
busiress men consider the neeo
of patronizing home industry.
Mr.. assey thinks that severaI
months will be ne cessary for the
compl ton of this building. For
aconstruttion of such magnitude
as this, it is necessary that the
builders proceed with care Thf
interior is to OF the finest wood,
finished in hard oil, Everything
in this house is to be Of the very
finest. 1t is safe t. say that the
contract could rot have been
a warded to a man who is more
competent, both in the sense of
material building, and Of what
art should play in the houses
built by man
Duncan Arizonian., 1913-04-02

o. games. The boys don't excpect
to win all the time. because it is
hard to get team that can play
a ! the time and with changing
line up, the team is generally
weakened. They expect to put a
hoe d on the grand stand to keep
the lowering sun light from the
eyes of the fans on the seats and
improve the grounds and make
the sport as clean and good as the
material will allow.
w. B. MINER
Duncan Arizonian., 1913-04-02
Grand Horse Race

Everybody in and around
Duncan went to the horse race
at franklin last Saturday.
Those who lost were generous,
or sensible, enough to take
their medicine with all good
nature. Those who won were
glad enough to tell all about
their good luck. The, opinion
of all was that the race was
the best ever held in Du' ca
The horses made fine me;
all these concerned admllled
that everybody. did his best to
conduct the race in the best
n amer possible. w S Anderson
a We II krow Jockey of Wilcox,
and who has ridden in races all
over Arizona and New Mexico,
rode the bay horse belonging to
Henry Brothers, The bay horse
belonging to Dave Williams, was
ridden by A. Hansen. Anderson
was ereat'y disappointed III his
loss, as he has been successful in
every race he has before entered
twas admitted that the bay
hcrse was out classed; he was
r,ti1 good COZ dition, while the
the black horse was in fine fet-
tie