The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-09-02
MERCHANTS UNITE
IN FASHION SHOW
People Of Virginia to Witness
an Artistic Autumn
Opening.

Richmond people and the people of
Virginia and North Carolina who come
to this city to shop will be interest ed
to know that the Retail Merchants
Association has arranged so that the
grand autumn opening of the retail
stores OF Richmond will take place on
September o. "a, 20 and %
Heretofore the openings have been
spasmodic, few stores having open
ings one week and another group at
another time, strinEinB out the open
ings for month or more, but the new
arrangement marks the appreciation OF
the fact that Richmond Is a large city
and that the people demand unity OF
action
All the stores will he lavishly dec
grated and the four days OF the fash
ion show will mark epoch not only
from a business standpoint but from
an artistic point Of view.
The Plnn.
a copy of the letter which follows
has been sent to each member of the
Retail Merchants Association:
Richmond. Va, August %, 1913.
To the Members of the Retail Mcr-
chants Association:
Gentlemen, Subject: II ! C n m d
United Fashion Show or Uniform Fall
Opening.
Dn july IL we Sc'Nl IL ClTCullT lclltT
to abou, scvcnty-hvc firms in various
lines OF trade, asking their opinion as
to the dcsirability OF having n united
fall opening or fashion show and sug-
rcstcd these dates, September %, "a
% and %.
The response S were very COOL. nearly
every one replied Il large majority say
ing they thought we should adopt tho
scheme ana dates suggested. and prom
a Hn "a they cOnl1 make tho
fashion show a success.
The committee in charge. MeSSrs
Isaac Cohen. chairman; /. ii. Kaufman
II. c. Boschen. Raphael Levy, w II
Schwarzschild. Samuel Sutherland ano
j. q. Corley. have accordingly adopted
as the date for the show or opening
week the dates Tuesday, Wednesday
thursday and Friday. September 20. 81
20 and &c, and ask that merchants IL
all lines unite and help make Rich
,nonds first fashion show success
and help impress upon the minds Oi
our people that Richmond's merchant.
can ard do carry everything needed IL
the way OF high class merchandise. al
reasonable prices, and that II lis unnc'
cessary to send away 10 other citics fol
| merchandise Of any kind.
Fashion shoWs are held In MAN. Oi
the larger cities and are not confined
tc dry goods or millinery stores by an,
incans, but are Tor the benefit OF al
! lines of retail trade. What you vii
| be expected TO do is: first. dreaa and
decorate your windows With the latest
and best styles or kinds Of goods IL
| your respective lines: no limit on dress.
| ing OF windows; second. trim up ant
dress the interior Of your atore In ans
way you please. Each store chooses 1t.
own special features and keeps Their
secret AZ a Hurprisc. Some stOrcs are
I TIM. Il u ~
! interior decorations. ar palms. music
etc. Some expect to decorate thciI
store front This is entirely matter
OF choice az what lis wanted is n rccog.
| milton Of tho week and an effort on tn,
/ part Of every ono for good window dis
! plays and store effects. We would asI
That each member call attention to tn,
| fashion show In his advertisements
rcvcral time. before and during thu
event. inviting the shopping public IL
'nspcot his display and goods.
] We VIII arrange with the newspaper,