Bisbee daily review., 1913-05-25
With the Automobilists

Much has been said and written ahout wastefnlness in autos and a great deal more has been said about providing substitutes because of the sharp advances In the price Of that oil The Kansas City Post. in a recent IS sue prints an interview with Clement Studebaker. Jr.. in which he declares the cause of the increase in gasoline prices. which may or. may not be true At any rate this is what the Post said
 The cost of gasoline rests largely on each individual motorist, and mo toring in general is under deep ob- legation to tue b g oil companies, ac- cording to Clement Studebaker, IT,, first vice president of the StudetakeI corporation.
 T have recently noted several ar, ticles quoting automobile manufac- tuIers and others as deprecating the recent increases in the price Of gas oline," said MT. Studebaker. Some have even professed to see in the ad vance a menace 10 automobile popu- larity and industry. As matter of fact the difference amounts to but a fraction of a cent for each mile per car and should not in seasons run ming Of 5000 miles exceed total of s25.
 "On the other hand it is high time that mOtordom should consider the debt it owes the big oil companies, with whose magnificent organization motoring would never have achieved it's present popularity.
 Before the inter-combustion mo tor, gasoline was virtually a by-pro duct. on sale at central stations TOT perhaps 10 cents a gallon The cost of delivery fell on the buyer and often amounted to more than this figure The oil companies were glad to sell the gasoline at almost any price, for this enabled them to manufacture al a profit a greater quantity of oils, greases and lubricants, While this condition prevailed the buyers of tfe staples paid a large share of the mo torist's fuel bill.
 But gasoline motor cars mutt piled and eventually the demand fOi fuel equalled that for the other pro duets. A year or so ago the old bah apce was reversed. Now the demand for gasoline greatly exceeds that for the staple oils ard greases. And in place of old method of distribution, the oil companies have established a system which covers the entire country, bringing to the very door oi each garage a refined product which has often travelled thousands of miles, When one considers the cost or drilll ing, pumping, transportation, refining and delivering, he must admit that there is no manufactured product sold as cheaply as gasoline. Even at its present price. is costs the consumer less than equal quantity of most brands of spring water.
 When the demand for gasoline came to exceed that for the other crude oil products the manufacturers faced a dilema They could not pro duce gasoline and throw the other products away; such a process would have made the fuel prohibitiye in cost. To advance the price of gasoline and 10 lower the price Of other products was the only available means of regu- lating the balance. So now we pay more for gosoline and less for oils and greases. We have all wasted gasoline; it has been so cheap. A little economy will hurt none of us.
 %" Automobile manufacturers haze built wasteful cars-cars with motors much larger than necessity demanded ears that lacked efficiency. But the manufacturer is seenig the light. The recent New York show emphasized a new tendency-a tendency toward mo. tors that yield more in miles per gal lon. But these cars fail to save gas oline unless their owner do their part.
 Just as a wasteful car raises the cost of gasoline of every motorist who fails to make his car makes fuel cost more. Owners of automobiles owe it to each other to start united effort, Keeping track of gallon-miies' watching caTburetion, learning the art of controlling a car more by the clutch and less by the brakes. campaign along this line will save enough gasoline to more than balance he recent increase in cost.
 "'Our office files contain hundreds of letters from tourists whose cars have averaged from fifteen to twenty five miles per gallon on ordinary country roads, and car should yield at least ten miles gallon in city traf- fcs where there are many more starts and stops. If motorists general y would regard these averages as standard, and would strive 70 exceed .beui, the condition would be immedi- stely relieved.
 .s'The cost of gasoline will advance no further than the necessities or he oil companies production require. These necessities are to large de- yree in the hands of the motorists