El Paso herald. (El Paso, Tex.) 1901-1931, 1913-05-24

ATbuuueroue Gallup Needles route
which is not a state highway, instead
Of the Canine Real which II had pre-
ViOusly adopted and which is the main
state highway, this being due to the
fact that We Of northern New Mexico
and Texas had but little representa-
ton. and the towns along the adopted
route had packed the convention 1t
matters little what delegates assem-
bled in a convention may do If their
actions are not dictated by reason and
do not result in the practical better
ment of highway conditions The
travel is going to go where the roads
are in the best condition in spite OF
conventions and mistaken enthusiasts;
and the roads are going TO be Dullt and
maintained, not TO suit the selIlsh IN
terests Of individuals or towns, but
under the direction Of competent and
fair minded state and county oIuclals-
The AlbuQuerque-Gall eeules nigh
way is not a recognized state road
either in New Mexico or arizona
There is no Arizona state road that
connects with .Springerville, the Ari-
iona border terminus OF the New Mex
ico-Magdalena- Springervllle route.
All reasonable arguments point TO
the wisdom Of concentrating first On
the early completion of the Canine
Real through New Mexico and I sub
nit that a packed majority in any con-
ventiOn in the land cannot uncere-
moniously set aside those facts
It crystalizes into action
Suggests Action.
HOW best then, can we protect the
interests Of FL PasO and its surround
ing territory, which are so deeply IN
v0lved in this important matter Of ma
tional highways. I suggest the follOW-
ing definite lines Of action.
J. That the FL PasO chamber OF
commerce, through properly organ
lied committee, and possibly in CO.
D. frr-- o.
association and the Automobile club,
take charge Of a definite campaign In
behalf of FL PasO's interest In her
national highways These interests
viii be neglected and FL PasO viii be
a heavy loser unless this work is
done in a systematic and properly
ORGANIZED way. But nothing viii De
done unless some one takes the 1lrsL
step, and If is clearly up to Fl Faso
as the geographical cetner OF these
southwestern highways to take that
step.
.. The sign posting Of our roaCs-
The greatest complaint Of tourists
passing over the BorderIand route and
other southwestern highways is in re-
gard to the lack of sign posts These
good people, as a rule, have but niue
conceDrion of the magnificent dis
tances that characterizes our country
One tourist misdirected through the
lack OF a sign post viii do more harm
than much advertising can undo On
the other hand. Q sign post at some
remote point is like a welcome hand
to the traveller in the desert and one
Of the most effective forms Of advertis-
ing that we can indulge In
Q. Effective ADVERTISING do not
refer. under this head. TO expensive
magazine display advertising, but to
a wider distribution in a truthful man
ner Of the plain facts as to the high
way conditions in the southwest Every
tourist stranded on your roads on ac-
count Of road conditions mlsrepre-
scented is a direct financial loss to your
city; on the other hand, a pleased
traveller is your most effective adTer-
tisement-
To Elephant Butte Dam.
The motorists Of Ell PasO little real
lie how much they are missing by
not driving up TO see the WonderIul
work now going on at the ElepnanI
Butte dam. work that is now in its
most interesting stage A log Of tins
trip is available for all who want
il. and the distance of 122 miles can
be comfortably made in from seven 10
eight hours with excellent hotel ac-
Communications at the dam BY the re-
cent elimination OF the sand road from
Las Cruces to the top of the mesa
there remains not single piece OF
bad road for the entire distance
Get More Publicity.
Transcontinental routes in the north
ern states are being given a great
deal Of advertising by articles In the
automobile and good roads magazines
Most Of this is free advertising. yet
a careful peruSal Of this matter
by anyone familiar with the present
conditions on the BOrderiand route
cannot but suggest the question:
Why not tell the public Of our Dor
derland route, with its many superior
advantages2' A series Of articles pu9-
lished in these magazines on the ma
tiOnaI highways leading into I'll Faso
will bear rich fruit at an early daJe,
and prepare the minds of the traYellns
public for the next few years one
necessary feature of this advertising IS
TO furnish the automobile clubs OF the
country in a systematic manner with
the facts as to our highway coholIlons-
Fourth Suggestion.
f. convention to be held In your
city at no distant date for the purpose
of discussing ways and means for pro
noting our community interests ln
these national highways. 1t was IN
this CITY that the BOrderland Route
association came into being, so that
any convention Of this organization
that may be called should be held
here as the central point The result
Of such q convention carefully planned
would be productive of great good
both from the standpoint of adVertls-
ing and by securing the cooperation OF
the various communities interested
along definite channels that VIII re
suit in improved conditions. Why not
make your city known as the south
west center of an effective and en-
thusiastic good roads propaganda IN
the same way as it is known today
as a commercial center2
With the completion in the next u
months Of our paved road i'm DOna ana
county from your state line to the
town of DOna Ana. your city VIII ne
able to offer the phenomenal attrac-
ton of a straight 100 mile stretch ct
paved highway. something without an
equal in the west
Attractions Near FL PnsO.
You have within days journey,
all that a prOviGent nature and kind
fortune could endow you With-mlnes
that are q storehOuse Of wealth, beau
tiful forests virgin pine, scenery that
is an inspiration TO the dullest soul,
a quaint and interesting foreign coun-
try. and one of the richest agricul-
tural valleys i'm all the west Watereo
by an engineering project that VIII De
one of the wonders of the country
Why not make known these facts; and
why not realize upon these resources
and make them pay the big dividends
that the travellers purse viii yield II
only touched by the magic and de-
termiued hand of FL PasO splrltE
NEW BOULEV INCREASES
TIE SALES OF AUTOMOBILES
A public spirited citizen of Duluth,
Mimi, has presented that city with ST.