The Detroit times., 1913-02-21
MURCHY FLAYS DISHONEST
ADS BEFORE EDITORS
tContiuued from page onep

ing permanent and free it from the
influences OF fraud anu /
deception. The basis OF the advertis- |
ing business is public confidence. and
hat confidence is shaken by every
dishonest advertisement that appears.
You would not frame up a scheme
with a confidence man 10 go ana
swindle a poor widow out OF her in
surance money. and yet that is what
you are doing every time YOU helN 10
a fake financial advertisement; you
would not try to induce your neigh
Dor TO take poison. but that is what
YOU are doing every time TO help 10
sell adulterated food products and
harmful and worthless patent nos
trums through the advertising In your
paper: you would not go into your
neighbours home and ask his ten-year-
old daughter to have dring or some
body's whisky or somebody else
beer. or invite his little son to smoke
"a new brand OF cigarette, and yet that
is just what YOU are doing many times
over every time You advertise such
articles in your publication.
The publishers OF the state OF
Michigan and OF the nation should
recognize their stewardship, their
duty to keep faith with their readers
and not to betray the trust that Is
reposed in them for the dirty dollars
which the unclean and dishonest adj
vertising swindlers take from the
great newspaper reading public"
The talk was illustrated with a
nun her OF lantern slides showing OBJ
iectionable advertising, prepared for
the vigilance committee by Mr.. Muir
chey.
Following the talk the yarious
measures before the Legislature were
discussed by the members OF the as
sociation, and several OF the legisla-
tors interested in these measures also
took part in the discussion.
The members OF the Michigan Press
association we're the guests of James
r. Hayes, of the Wayne hotel, at a
banquet, Thursday evening. James
Schermerhorn, president of the asso-
citation, vas the POSTMASTER and
there was a notable list of speakers.
Mayor Oscar b. Marx welcomed the
visiting editors 10 Detroit, and Presi-
dent Homer Warren, OF the Board OF
Commerce, reinforced the welcome,
adding his famous song to his ad-
dress. George z. Goodale, Tom May,
Congressman s. W. Beakes and Lon
&C. Cramton, and W. B. Nesbitt, sec
rotary to Gov. Ferris, were the other
speakers. G.. W. Mason, of Chicago,
advertising representative for a num-
Der OF middle western papers, direct
ed the singing.
In the afternoon session g. w.
Dickinson, OF Pontiac, recently APP
pointed manager OF the Michigan
State fair. explained the plans of the
MANAGEMENT for next year, including
the extensive plans for advertising
and working up the interest OF the
people OF the state in the exhibition
early in the year.
The rest OF the meeting was given
over to a discussion of the practical
problems OF the country publisher,
members OF the association leading
the talk on shop subjects.
Friday afternoon, following a
luncheon given by Fred Postal, the
ladies attending the meeting were
the guests OF the Temple theater and
In the evening the Garrick theater
has rendered the Michigan editors
seats for Ready Money" one OF the
most successful comedies OF the sea
son. The Detroit opera house and the
Temple theater have also extended
their hospitality 10 the visiting news
papermen. Officers will be elected
in the afternoon session