New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1913-08-24

THE THREE JAYS BRAND
q never heard o.. it before dill YOU, jonas"
"Nor L. added Joel
Somehow or other looks queer to me, said Jonas
wriu'.ling his brow pcrulnxcIly.
That's Just the point, grinnci Berg. Its little
things Ike this that make people famous. You wanted
trademark that' attract attention, and bet YOU my
bottom dollar this wi'
r. dii-from Coast TO Coast. ustus new card was as
a magic spell Even that confident individual was
astoundcd AT the celebrity with which he secured
audiences. Buyers whose doors were formerly inn
prcgnabla opened their offices 30 a modern sesame
Hes q jay al right remarked Miss Boyle Of the
Emporium 10 her assistant. "Why, he don't even see
the Joke Ii the other two are ike him, they must be-
Wonders. The next time I'm downtown must rcucn-
Der TO drop in and take look at them. The Three
Jays its too good 10 keep
Throughout the continent the taismanc letters
cvokc smiles and curiosity Buyers made it point %
visit the dingy quarters Of the Swtzcr Brothers. and
returned home - tell their associates wonderful tales
Of the partners. Always muricrcrs Of the Kings
English, they credited with half the standard
Jokes OF the dialect comedians Their plumbers became
traditions IN the trade, and with notoricty pros
pcrity.
Year by year their reputation and their business cy
banded The brothers waxcl sleek and complaislnt
under the change in their fortunes but lost none Of their
acnmony nor mutual contempt. They continued {,
Sail ana quarrel over the mcrc5t trlcS As Of DID, they
contested every question: and fought another 10 the
point Of personal violence
new element cropped up in their squabblcs. with
Jonas marriage. His father i'm law had lent the
struggling merchants ten thousand dollars to invest in
thc business and thereafter Jonas assumed 10 himself
thc prcrogatlvcs Of a philanthropst and q banker
The firm moved into better quarters, and in time was
changed into corporation Jonas demanded the
trcasurcrshp Of the company, and only after fight
lasting an entire day yielded his exclusive right 10 sion
checks II required the services Of two attorneys 10
convince him that Joel and ustus were legally empo,y
cred ." sign IN ms absence whcrcupon he fatty refused
70 absent himself from the business even for the sake
OF a vacation.
s ORM as they would and did, Jonas held the fort
Not day passed but that he returned 10 his mutton
ana hcapcd Goals OF memory upon the heads Of loci and
Justus. '''''
its my money that did it, | put the most money
IN the business If 1t not for my money We would
still be nobodics."
"What about IDEAS" rctortcd Justus on one such
occasion i suppose they don't count for ANYTHING
Who designed the best sellers in our line, Who or@i
mated the interchangeable Double Ruilc, If wasn't
such wonderful genius at fashions YOU could put ten
times ten thousand dollars in the bank and if would
stay there for all the need we'd have Of it. Take thr
money back and with compound interest The firms
paper Is good at the Canal National for all requirements
and II 1t wasn't d deal with a usurcr rather than
nave you always throwing up TO me what YOU did
Besides, you ought to put in more than me Book
Keeping amt worth the salary you draw and that's all
you nothing but a bookkccpcr Wccan hire s,,nn
body to take your place any time for twenty dollar"
week, and ne wouldn't be nuisance neither. Which