New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1913-01-26

idea on the common consciousness, clamp
ING i on the countrv's mind, driving II into
the hard heads Of the hOOliganS, or insert
ing il into the delicate and pulsating brains
Of the highbroWS. Thomas Is the most I'M
ished full. and frequent performer known to
the halls Of history since Julius Caesar wrote
the stuff proving himself the greatest war
wizard who ever wlZzcd.
In other words. Mr. Pence. wearing a
black mustache heavy cane, and thick
Southern drawl, managed the publicity work
for Woodrow Wilson, lin the prcconventlon
period. in the DOStCOnvcntlOn battle, and
now stands forth as the champion adviser Of
how the new administration shall stick itself
into the public eve. charm the people fancy
and hvpnotize the populations soul.
Ii Sir. Wilson, emerging from his at
mo,phe-c Of mOdcstv. wants his photograph
printed IN cOlors on the thinneSt edge Of the
iOvehe>t cloud in the evening sky. he Will
ask Tom % turn the trick. If the new Cab
met desires the people Of Hclgoland or Pud-
ukota % adopt all its views on the tariii a.
evidcn.- that the views are Just, proper,
and righteous, Tom will invade those dis
tant districts with typewriter, carbon paper,
and vocabulary. have the thing put through,
and cable the news back 10 Washington.
Moreover. he has done other publicity
stun,- Sometime ago a man interested III
the project % have the world melt all us
cannon into teaspoons and grind all IT'S bay
onet> into carpet tacks went 20 Washington
lookci the field over, took one good slant
at Pence, and. right Of the bat. remarked
~Ton. for the trif1ing salary Of coolies OF
dollar a week not % mention all your cH-
penSes. we want YOU % SCurry up and down
the South, not missing town. not oNcTlook-
inga hamlet. and convince every newspaper
editor nat he should write thrilling EDITOR
ais on b half Of the dove Of peace, the Ccssa-
ton Of Uar. and the healing streams Of trade.
He did +, 50 well that all the sewing circles
south Of Mason and DiXon's line abolished
quarreling as part Of their daily routine,
and there has since been no lynChlng bee OF
any impOr' nee anywhere in the world eH-
cept Euro. Then came the time when
Wilson's fri nds put him up TO run FOR the
presidentia. nomination. They dldn nave
much mou..: but they gave most Of II 70
Pence ani I'd him 70 create public sen
timent' f. Wilson, the teacher IN politics
the proie- in reform, the writer on poIitl-
cal qucs,,.u Of every sort.
~Ha.' .I the new publicity manager
Il have il, he thing % DO IS 70 make the
public remember about Wilson what II
agrees witt and % forget those parts OF ms
books which II disikes"
He carried on, this policy in all the pa
pers and magazines from Seattle 10 ~.
Augustinc from Baton Rouge to Boston not
forgetting g.h ccntcrs Of trade as chicago,
New York. and Cincinnati. He knew AL
the journalists in Washington, where nc had
his headquarters al first, and he met all who
were in New York, where he was located
later Hi methods were simple but cinch
Ike. Five minutes after meeting you, II
20. happened % be a newspaper man, ne
Wa pagauzing Shakespeare and calling
you "coz Three minutes later he was tell
ing YOU IN long, crawling, and oratoncal
outburs', flights. and pcrorations exactly
what wa, what in politics and the walking
stick fashions, Two minutes after that you
Were in a telegraph Office, laundering at an
operator that. if Toms carbon copy Of
something wasn't sent into your
ONCE thousand miles away within the
next seven minutes and six seconds the
whole universe would trcmblc, gyratc
madly, crumblc up and tumble down with
roar that would make the falling 81 the
walls Of Jericho sound like the last, asth-
matte gasp Of a paralyzcd gnat.
Because Of these things and his sweet,
Nnk-iaccd smile, the members Of the newly
elected governing machine listen 70 him IN
way that convinccs you he must be a.
Wise as solomon and have a shade the bet