Evening star. [volume] (Washington, D.C.) 1854-1972, 1913-11-09

There tazed expression his face he hung up
~Nother Of Moses. Would you think it?~ he conmuned
himself THE pirate! Asking twice what he paid me
and he calls that the ground 1oor." He passed
hairy hand bald pate. Il certainly short-suited
myself that time Now. BOYS, how big hunk of this
business do | get for ten thousand Well, its
awful lot for the money the dream true, and
il we don't wake up it won't break me. I'm on
SAY that again. demanded Mueller. He was
Swabian and congentally deliberate. Besides, his
plant had recently been destroyed by fire, and he
hadn't fully recovered from his experience with the in
companies
Karl panstakingly repeated his proposition You
buy three thousand dollars worth of machinery and
Shoppers and agree with you spend FIVE thousand
dollars advertising the Mueller Botting Company.
Mueller stared at him. his thick-lidded eyes strug-
CLING with intelligence He shook his head But it
don't sound right You can't afford to do it.
Il know can't, laughed Karl That's why
must
Mueller tapped his forehead "TerRucht,~ he NUT
tered Il don't understand but you agree to put it in
writing I'm satisfied | can't lose must have
bottles. and must have machinery. Your system is
better than the can't be out of pocket. get
five thousand dollars worth of advertising that doesn't
cost cent. 1t sounds shaky. But you should go
to your funeral: I'm not the corpse"
Karl heaved sigh of relief. "Now that it's settled,
give trademark, and We'll put the shoppers in
work. Do YOU want make any alterations in the de-
sign Very well, them We'll reproduce it in these col
The photographer was here this morning He says
he make delivery in two weeks. If he keeps his
promise, start the campaign the fifteenth of
next month. Satisfactory"
"Sure," assented the bother, "and hope you know
what you re doing But got my doubts
Karl grinned
The ensuing fortnight he practically made his office
with Mueller. Aren't you interested in this adverts
ing?" he asked him afternoon. Criticize it. |
want the benefit of your ideas
What do care about the advertising?' replied the
bother. you're paying the bills; why should l
bother? Provided you don't make fool of my bust
ness, whatever peases you pleases The machines
working fine. They're worth the money alone
can do with two less now
week later Karl proudly displayed copy of @The
Banner. "Thatl clean themup. page like this every
other day with half pages alternating Hows tradeo'
$50, In my business customers amt gushy If
you get the demand, they say, we'll order"
IBID you see Mueller ADJ" asked Braun of Swegert,
his partner. They were the biggest bottlers in the
city. THAT Dutchman must have fallen into lot of
money. The advertising manager OF The Banner just
called me- and that he's placed an order for
twenty-five hundred dollars worth of advertising
month. Wants to start little opposition.
"Let him go crazy!" said Sweigert. @There's not
enough extra business in Belevle to pay for such
splurge. Wen keep right have in the past.
We've stayed in business these TWENTY-FIVE years be-
we've always let competitors break their
necks in their own way"
WE can't meet Muellers competition, complained
the statesmen of the other concerns. "We're los
ing trade every day. Mueller is cutting the ground
from under feet all town. Everybody's asking
for goods put up with the hygienic stopper"
AM sending you by express today wrote the Belle
vile agent of a great national concern, whose main
office in st. Louis "a sample of bottle stopper