The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1913-11-15
Advertising Truthfuuy
From "1he Wreck Store"
The Store That Tells and Sells, Has
Made Us Hundred of Friends
and Customers.
@@Esj

MEBJ
~ (.
From the first advertisement we
published in Sumter, We made it our
motto to advertise truthfully and not
to advertise AT all unless we had gen.
uine bargains to back up the Ad.
That's why often it doesn't take us
thirty minutes after the paper is is
sued to get results from an adver-
tisement That's why we say we are
the store that ''TELLS-AND SELLS
because the people of Sumter and
surrounding counties have come to
know that when they seen an Ad
from the Wreck Store it is bound to
| fash a money-saving message. Talk
about confidence, we have many and
many a customer to come into our
store, look at merchandise, tell us
20 wrap the goods up without finding
out what the goods cost until they
reach the cashiers desk, because they
know that the Wreck Store says it's so
it's bound to be so. They know that
if they take the goods home, and
| find they haven't selected Just what
suits them best, We cheerfully ex-
change the goods, or give them their
money back without any Ifs, ands.
or bats" There has been no change
in this policy, as just outlined, from
the very day the Wreck Store opened
its doors up to the present time, nor
will there be any change. although
there are few of our competitors.
who are still saying we are not
strictly on the level. because we sell
goods just little cheaper than they
do. But amongst our friends and
customers, and a customer of ours IS
bound to be our friend, we find them
boosting and talking for their
store" the Wreck Store. Ever since
that Have You Got Common Sense"
al published last year when the
Wreck Store first opened it's doors,
persons with common sense are be-
CT ctming more convinced every day
that the Wreck Store can live up to
every promise they make.
AS our main idea in this business ia
to make money out of it, we find the
best policy to get it is to give every
body square deal, which means
absolutely pleasing each individual
customer. Our clerks are not in.
structed to just go out and get the
money, but are told to please the Gus
toner first, last and all the time.
and the money will take care of itself.
We believe we have the right idea
in doing business, because we do it in
just little different way-a way
that has always proven satisfactory to
everyone who has e'er had dealings
with us. That's a good old saying
that "the proof of the pudding is in
!
in our case, because once we make 4
new customer, we prove we have
made a friend.
And our hundreds Of friends and
customers make it rule never f.,
pass the Wreck Store because thcv
/ know they are always welcome wheth-
e: they buy or whether they have
! inst dropped in for a friendly chat
We are trying to make our store more
to our customers liking every day.
and we have found that the wav TO
uo 'hls IL 10 Drlng in something new
ana something of greater value every
day. s.xn.,.
In our Editorial" column ON this
same page YOU will read what a fow
ot our customers have to saw about
cur dealings with the' 1. We didn't
| have to hold a revolver over thsn,
to secure these testimonials, either.
Ask any of them about it.
Now tnrn ovor 49,, =,