El Paso herald. (El Paso, Tex.) 1901-1931, 1913-05-24

II EW Of US realize the great benefits
that must come from the attrac-
ton OF trauscontnental travel TO
q central point like FL Paso; benefits
that are both direct and indirect
These tourists travelling by automobile
are of the most desirable class Of Wis
itor and are, generally speaking, good
spenders. A lttle investigation gives
US some idea in dollars and cents
Of what this travel means TO O. com
munity or state
During the year 1912 thirty-five
thousand automobile tourists took out
licenses I'm the state Of California alone,
and spent in that state during that
year a sum conserVatiVelT estimated
at over twenty million dollars Tour
lists travelling by automobile through
the state of Colorado spent last year
over six million dollars.
1t is estimated that during the the
year 1915 between $4,000 and 10000
automobiles win traverse the continent
10 visit the California exposition IneSe
people are most likely TO travel by
that route which is in the best coudl-
tiOn, providing the facts. have been
properly advertised and most Of them
viii travel one way and return an
other If Fl PasO can succeed in at
tracing but five thousand of these
automobiles, less than One-tenth Of the
minimum estimate. 1t becomes an item
of considerable Importance as direct
financial benefit to this city.
What They Spend.
Figuring an average of four passen-
gers to the automobile, and a minimum
daily expenditure of $3.50 for each
person while in the city, We have an
aggregate Of 500 per day per car This
would mean that during 1915, from this
minimum estimate Of 5000 cars, and
providing each car passed through
thi9 city but once and STAYED but one
oa9, FL BasO would be richer by the
sum of S250.000 This is money that
viii cost Ell Paso little to secure;
money that is brought in directly from
other states and left here
BY going after this business within
the next two years, fin the typical
III Pas0 way. II PasO ought to get
a. much larger sum from the business
of 1915 than this very conservative
estimate. and figuring both the direct
and indirect benefits, the fact that Fl
Pas0 is on winter route which,
during a. great part OF the year can
secure practically ali OF the automo-
bile travel, and that many OF the VS.
it0rs VIII stay here for much longer
than one day. fl is not too much TO
say that lei Pas0- can. If she viii 90
after IL secure during the year 1919
an income from this automobile travel
OF between S750,000 and a million dol
Many Indirect benefits
There are. too. many indirect bene-
fits to be gained by El PasO from
these tourists. Many of them are cap
Italsts and investors. and with the
present magnificent system OF roads,
TIE completion OF the Elephant Butte
dam, and this matchless winter climate,
many of these people can be induced
To make permanent investments In Fl
PasO and the surrounding country
FL PasO is exceptionally fortunate
ads 4 q Z ]
the prospective automobile tourist. To
reach FL PasO the traveller must pass
through a country that is rich IN the
three essentials that a tourist is look
ing for-climate, historic, and scenic
attractions. Do you know that the
travelling public from America spends
IN Europe each year, in its search for
these three attractions alone, the
The cry -See America first that is
now spreading over this country VIII
do a great deal TO keep much Of this
money at home In many parts Of the
southwestern country, at present mac
Cessible through the lack of better
roads. we have just as much to offer
IS the most favored sections Of Europe
beautiful forests magnificent noun
talns, the largest irrigation storage
dam in America. the most picturesque
Of all native races, and q matchless
climate. with blue skies and glorious
sunsets These thing. now sealed
book TO the American tourist, must be
made accessible, and this can only be
done by the building Of better roads
The Mexican Attraction.
Tou have, in addition. one other at
traction 20 offer your visitor an at
traction that with one or two excep-
tons no other city in the country can
offer I refer to the attraction Of
Mexico Some Of US forget the thrill
Of interest that touched us when we
first saw Mexico, with her people and
their ways our visitors from the
eastern states VIII willingly go far
out Of their way. If necessary. to take
advantage Of this attraction If they can
be told about it.
El PasO is fortunate in being an i'm
pOrtaut point on at least three ma