The Sentinel=record., 1913-12-10
BUSINESS MEMS LEAGUE WILL PASS EFFORT TO ADVERTISE
 FOR WINTER SEASON.
T00 LATE TO START WORK
Railroads and Large Hotels Will Oper- ate Independently in Advertising Controversy Over the Support of the Golf Links for the Year

There will be no effort made 10 secure an advertising fund under tha joint arrangement that has heretofore tylsted between the citizens the he tels and the railroads. at least for ad- yertisng for this winters patronage according to a decision reported last night hy Secretary Bedding to the Business Mems League, after a con ference at St. Louis with railroad and hotel interests.
 During the month Of February. how ever. the League w0l undertake the raising of fund fer advertising in lhe Southwest, in Mississippi and Louisiana and Texas. that the summer ratronaee might be maintained, even if not recruited.
 There were eighteen present last night at the meeting, which was the regular monthly meeting of the League. Those present felt no doubt the absence of community support. Had there been a large delegation Of citizens present some other scheme might have been evolved to work out the destiny of the resort for the i'm mediate future
 Secretary Bedding stated that he had been to St. Louis, where he had found that the hotel interests, speak ing of the Arlington and Eastman as represented through President Gaines. were not fayorably inclined to con tihue the adytrisng fund There was some controversy as 10 the sup port of the golf links MT Gaines be- leved the siipport should not fall wholly to his hotels He believed the golf links helped advertise, and the support should be divided.
 MT Bedding stated that the railroads did not agree with this plan and that the railroads would advertise serar- ately and individually but they plede- od as active campaign as possible for the seasons patronage.
 The suggestion was offered that there was nothing else to he done bu. to let the winter campaign pass, as it was too ate now to begin the work, but to take up work for a summer campaign later.
 w w. Watc-s struck a keynot when he suggested that if was time for the city to eXpend money at home , improvements. good reads, features of entertainment for the visitors, in which event those who did advertise would have something to advertise oiher than that Hot Springs was good for rheumatism.
 He did not believe that it was best 10 continue to spend all the money in advertising and nothing in providing ctcrtainmcnt and he stated that an editorial in the Sentinel Record on this subject recently had met the hearty cooperation of 20 per cent of he business men and citizens. They believed that Hot Springs had secured good results for advertising at first, but that later the fruit of he adver- ispg was lessened because the pub lie realized Hot Springs was not of fering the forms of entertainment and amusement and opportunity for ont door life that the pretty pictures In dicated.
 Mr simon Cooper thought that the highways should be improved, but he also suggested that the work should begin in the city as the city streets were worse than the county highways
 Dr. Holland believed that to discon- tinue the joint campaign of advertis- ing was q step backward, but that it there was nothing else to he done We must make the best of it.
 H. A. Jones of the Majestic made a plea for a continuance of the adver- Using work on a joint basis. He be- lieyed the railroads and the Gotels and the citizens working together sc cured better results than could be SC cured Independently. and in referenca tc the difference between magazine advertising and newspaper advertisihe his hotel had secured far ebtteT re suits for the money it had spent With the newspapers in the cities.
 Dr Forbes spoke of the golf situa ton The Park Hotel had been q large contributor. and that was gone The burden of the support of the golf links was left to the Arlington and Eastman, and the local support had fallen off so if the game was to be preserved here something would have