Evening star. [volume] (Washington, D.C.) 1854-1972, 1913-12-14

They letting their cash fly for motorcars,
good Clothes and the comforts and luxures of life If
you will take my opinion, the American is the most
luxurious man in the world He is not economizer,
but considers himself good his neighbour and sets
out to prove it fast as he spend the money.
Above all, the last thing he wants to IS his at
tire Why from his looks you can't tell the difference
between twelve-hundred-d clerk and tythou-
sand-dollar corporation president"
yes And very bad thing for the country it IS
sobery observed the banker "f this spirit of otous
living continues, predict where the
munity will land"
That's just where you financiers are wrong OBJ
jected Solder "Its the best thing that could happen.
The ways in which you make man feel equal
ity with the next one the you encourage ambition
and enterprise Clothes don't make the man. but they
make him mighty comfortable and cocksure of himself
That's the platform which going proceed, and
the motto of my store will be- The best is only half
good enough for you. And what's more, the first
make when leave here is to write to Tuyer's
and few other advertising firms and let them
realize that there's least up-odate retailer
their books. If they don't wake up and help their deal
sell goods, they'll have to find somebody to
take my place in this neck of the woods
TRUE to his promise, that very afternoon Solder
dictated his letter to Tuyers; modifying, it is true,
the vehemence of his expressions but the less
veying the full essence of his determination.
In few days there short but dignihed state
they could with his views and subtly yet
plainly ntmating that the firm of Tuylers would, if
necessary, be able to remain business without his
valued cientage.
Whereupon Samuel Solder made few rapid calcu-
tions estimated the potential deficit in his sales should
he abide by his half threat to discontinue the line, and
1apsed into deep thought
"Confound it, he muttered @Why in blazes are
they SO hard headed? don't want to quit EN-. No
body in the trade duplicate their cut and STYLE"
He reread the letter half dozen times during the
of the afternoon continued ponder and wound
up the day with dash for the Rocky Mountain
Limited.
"I'l make good try on the spot, and have just
enough confidence in the soundness of my reasoning
believe that swing them to my way of thinking.
They bound to it, he kept assuring himself he
sped the continent There's to be at least
up-to-date member of the firm who'll back up.
know that my business isn't of sufficient importance
to weigh in the balance but when explain that my
sentiments probably those of half their agents they'll
to their senses and that merely writing
the wall"
Arrived in New York. he checked his suitcase at the
station jumped into taxi and shot town.
dts bit early for the heads of the house. smiled
salesman. Neither Mr.. Winthrop Mr.. Beekman
is expected until noon'
"In be back at eeven-thirty," said the Westerner.
"Will you please make engagement for me?"
Descending from the wholesale department. he
walked round the and entered the retail store
"Just what | expected, he commented. mot a
dozen customers the floor. These fellows need GIN
gering up. They're dying of dry rot. Imagine up
to-date retailer sticking to location like this!
For the next few hours he made rapid visits to
competitive establishments but with satisfaction
"Tuyer's have got the goods l need he forced
to acknowledge, seven if the Others have the enterprise
wonder if III win out?" For the first time since leav-
ing home his assurance shaken. Il don't under
stand it. They've half got my already. It's like
icebox there. Polite they be- but nobody
seems at all anxious to make things interesting. I'll