The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1913-10-07

WinnemucCa, Nev.=Fall and Winter, 1913
The Store That Sells EVERYTHING Cheaper

ag1ne what 1T means when we keep
them in the market about one-third of
the time doing nothing else but study
ing the markets and styles, and hunt
ing for the best possible values. Not
so we can get an increased profit on a
few items, but SO we can keep ON az
we have been the past 10 years, fore
ing down the Long Profits of the other
fellows, keeping below them at every
stage of the game and marking closer
and closer every season as we in
crease the volume of business, ana
that enables US to sell cheaper.
SECOND-The Golden Rule stores
does not solicit or sell to any except
cash trade. When we say lash We
do not do as some, nave a few favor
ties and trust them and get stung, lac
the other credit stores do. Ne sen
for cash and cash only before the
goods go out OF the stores. NO dead
beats on our string, to pass up and
spend their cash elsewhere. NO tan
ures of any kind to worry about, when
we should be planning how we can
best serve YOU. We want To sell the
Eborer, mechanic, stoekman, FARMER,
merchant and banker, ali the gooas
we can. But it must be Tor easn.
One mans money passing througn
our cash drawer buys just As many
goods from the makers as the otner 5,
Dut no more. 80 you are dead sure
that we do not give one customer one
penny more III merchandise than the
other. You pay just the same price
tor any item as any other customer,
no tavorites. And We know that this
is right.
1his policy OF cash sales only is the
reason we are today able to sell you
SO much cheaper than the other tel
lows do. We have the cash (not
book aceount) to buy where we do
the best and when we need to buy
sometimes months in advance OF our
needs to get the right articles at the
right prlce, and have it ON our eoun-
tiers when you want it.
THIRD-We have carefully figured
out the cost of doing business in each
of our stores. We have cut out all
unnecessary expense. We do not have
to employ bookkeepers. We do not
have the Big Leaks as the credit
stores do, clerks forgetting to charge
goods sold. We do not allow any
sales people to sell goods for any
more or less than the marked price,
thereby running no chances of the
shrinkage coming from sales people
playing favorites, or in some eases
trying to meet competition. And do
ing it by Guess Work.
This is a saving to US. We sell
you cheaper than stores that conduct
their business the other way.
FoURTH-We can sell you cheaper
because everything possible is shipped
in carload lots and original eases to a
railroad common point and from there
divided as to the different stores
needs and reshipped, saving a great
deal on the long haul from the east
ern markets to the store, not only in
the freight, but also on the merchan-
disc, as quantity counts with the anu
faeturer, and we can use it. For in
stance, we shipped to one store, and
from there reshipped four carloads of
% Vallastic' underwear for ladies and
children, a saving of several hundred
dollars. The same way with rubber
foot wear. Five thousand cases are
shipped from Hoods factory on the
Atlantic coast TO our distributing
point. Big savings in this, so we could
Continued in Column A.