Evening journal., 1913-12-06

SPIRIT GRIPS
CITY AGAIN
Only l6 Days Remain for the
Great Holiday
Shopping
DISPLAY THIS YEAR
IS UNSURPASSED

There are just 16 more shopping
days, including today. between now
and Christmas. and the admonition to
shop early is as good advice today
as il was last week AS a matter OF
fact. judging by the throngs that are
daily visiting the stores Of Whining
ton, the early purchasing movement
is meeting with popular approval, the
people in general appreciating the
fact that, after all, 1t is TO their own
best interest to make their selections
while the lines are practically up-
broken. This may not be the case
next week, and most assuredly not n
the dilatory ones wait until the last
minute TO purchase those presents
which they now know they are going
to do.
Not only Saturday, but thus far this
week the volume of business IN the
local stores has been steadily on the
increase. with the result that hereto
fore unbroken lines are beginning 10
show the effect Of the onslaught.
Many goods are being purchased now
for future delivery "A plan that ap-
peals to all early shoppers the tag
Not to be opened until Christmas. %
doing its work very effectually.
All places of business along Market
street, as we'll as other thoroughfares
report business steadily on the in
crease, a fact borne out by casual
glance here and there through the
city The larger stores are exper-
fencing the usual rush prior to the
week before and during Christmas.
yet there is ample time 10 make pur-
chases without cvercrowding and
without waiting until the last minute.
Prices this year compare favorably
with those Of former Christmases and
the stocks are abundant for all needs.
With all of the local industries work
ing full blast money seems 10 be
easy, with enough TO spare for all sea-
sonable purposes.
There is another noticeable feature
this year that has been gradually in
the ascendant for several years back
namely. the purchasers appear ts
know about what they want. where 4
/ get il. how much IL costs and othe
intelligent data that helps out won
derfully those back of the counter
who are always ready and willing Z
serve. This is TACT that denotes
careful study of existing condition
and is q sure barometer OF an un
I Usually busy season for the next fort
night or more. at least.
The windows are source of never
ending delight. and they speak e
passing throngs Of the many goog
! things that may be found on the IN.
side Everything is shown. from toys
10 books. and from furniture tC
clothes The clothiers window has
many Of the newest styles and cuts
and some OF the more popular fabrics
and cloths. The furniture dealer ant
carpet man have pretty windows thai
: give some idea OF how nicely room
may be fitted out with certain types
OF chairs. tables. rugs or what not
The man who sells the toys anC
the games is. of course. the mos
popular with the children, who stanC
/ for hours and literally devour ms
| windows that lock like veritable cor
ners in toyland. For the children
toyland is joyiand, and they never
tire of just gazing and marveling a
the games and pictures. the book.
and animals. and the wonderful cleo
/ trical and mechanical devices tina
/ each year show marked improve
ment
Then there are the department
stores that devote one window to
single subject and give a magnificen
array Of all OF these things. Her
there may be a diningroom or parlor
scene, as the case may be- There arr
studies in the newest fashions il
clothes. Here is a window of Christ
mas novelties and there corner il
games and toys.
The Christmas spirit is rampan
and there is a feeling that "Sant'
Claus is near as one little girl ex
pressed t. The Christmas trees ant
parcels of the festive Accession. ar
yet lacking, but il Is rather early thu
far to expect their appearance. Whei
they are placed unon the market tn
scenes along the business thorough
fares will be more realistic. Electri
city this year promises to play al
even greater part in the illumination
and decorations than ever before, a
one observes in passing from store L
store. All kinds of really pretty an
attractive novelties. as we'll as tn
swellest displays. are most advanta
: geously shown after nightfall with tn
aid of the incandescent and ar
lights.