Bismarck daily tribune. [volume] (Bismarck, Dakota [N.D.]) 1881-1916, 1913-05-16
+. NECESSITY OF MODERN BUSl.
NESS.

ing groceries, dry goods, merchandise
of any kind, promoting mining
schemes, running a circus. managing
Il railroad, floating bonds, selling oil,
or any other Of the mnltiiarions meth
DDS whereby modern man %endpaVOrS
to separate his fellow ioilcr from his
hard.carned cash. it pays to advertise.
And the more intelligence and knOwl-
edge of human nature that you COM
bIne with your advertising methods
the greater will be your measure Of
success and the more satisfactory
your monetary reward.
There is no exception to this rule
and it applies with equal force to
any undertaking wherein the allen-
ton and interest Of the public is to
be desired as a prelude and accom-
Taniment Of success.
So with the suspicious launching
into the arena of coming events of the
third state exposition at Bismarck
comes the necessity for an intelligent
organized and active campaign so
that the greatest possible publicity
may be accorded TO the aims OF the
undertaking. the ends to be served
and the benefits expected to be de
rived thereirOm.
Upon Burleigh county and BIS
marck in particular. as the home OF
the coming exposition. naturally falls
the burden OF initiative. and so far
this burden has been splendid vas
sumed and adequately carried. A
substantial cash nucleus of $4,000 has
been voted by Burleigh county to
Commissioner Gilbreath of the state
department of agriculture and labor,
in addition to the sums which the in
defatigable commissioner had already
secured from private individuals and
companies who had been quick to per-
ceive the splendid opportunities for
publicity offered by the undertaking.
The commissioner will have full, man
agerial charge Of all its affairs. which
guarantees the benefits to be derived
from the varied experience of two pre-
Vious years successes along the same
lines.
Publicity. and lots of it, will be the
watchword from now on, and every
legitimate means will be used to
give to the coming exposition as full
a measure Of worldwide notice as
Tesonrcefulness and ingenuity can
conceive. Our sister counties Of west
ern North Dakota are to be enlisted
in this campaign, and indeed in many
ways have already demonstrated
their sympathy with the movement
and determination to take an active
part. Commercial clubs. manufacture
ing and industrial interests and all
other organizations of a public char
acter will be gwen the opportunity to
participate.
This is North Dakota's great oppor-
tunity to demonstrate that she is
abreast of the world in vim and ell
terprise in everything that she has
undertaken, and ahead in many of
the most important essentials.
Agriculture will be given a leading
place, but the industries will not be
on that account neglected, for this
state has natural resources second to
none, many Of which have already
been developed and which await only
an extended appreciation to enter up
on an era of enlarged prosperity that
will discount the dreams ever of the
most sanguine.
From time to time the Tribune pro.
poses to keep it's readers posted as
the project takes form and approach
es maturity and urges its readers, old
and young, rich and poor, in business
or out of it, to put their shoulders
to the wheel and furnish a vigorous,
practical example Of what a
ity working together for the common
good can accomplish.