The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1913-06-21
WHEN THE TIDE Turned
Now a Venture in the Motion
! Picture Brought Money and
Happiness.
sy ALvAH JoRooN GARTH.

ey ALvAH JoRDoN GARTH.
Frank Dolby had worked as Z ~
Dprter on Z daily newspaper for three
pears 1t @l6 = week. and was glad to
ut Il, and saved some money. He
vas new ct tho business and had large
ambitions for the future. Frank was
satisfied we'll enough until he got 40
nuainted with Newton Barnes. The
hitter was Z fellow journalist. had
Davsd nothing. and upon getting out
y employment was decidedly pes
blmistic.
tell you, Dolby" he observed a.
hoy sat over lunch at cheap restau.
rant when 4 fellow gets into this
1ns Of q jog-trot basis, there isn't
much prospect ahead. Unless you've
got Z pull with the publisher or some
strong political friend, you don't get
hf."
well. what are you getting att"
nquired Frank. "Some new dream
Il wealth. I'll wageri"
Ties, sirl" emphatically agreed
Barnes, only an actual reality this
&ns. I've been looking over things.
Ryiny to break in somewhere. and l
md that the fellow who drifts along
with the newest fads strikes the pub
10 purse the easiest"
"You're not thinking Of some air
ship folly again. or anything like
matt" insinuated Frank.
mot this time-too Intangible. I
had to write an article on motion pic
au1s shows last month. and It opened
NJ eyes. Why. Dolby. tho money
spent in nickels and dimes IN this
Dountry on these shows would pay tho
uational debt. You know my folks live
n q country town about two hundred
miles from here. saw = friend from
mere yesterday, and he said there
wasn't q picture show in the place.
Well. I'm going to start one. Why.
~ here-what's the use siavfns the
way we are.when We have the ability
and enterprise to make . fortune In
Me next few years and retire on our
hurels? In my Investigations l have
Sound clowns, candy butchers. mu.
scum freaks who have taken the tide
at the food on this motion picture
sraze, and now own big photo play
house circuits, bringing them in q
Royal income. Let's make start"
"As how?" Intercepted Frank. skep
IDEALLY
well, I've found q second-rate city
picture show crowded olt c. ....---.-.---ss
by too fierce competition. It's for sale
The outfit is plenty good enough fol
q small town. The man who has a
mortgage on it offers the protector
mon booth, curtain, chairs, outside
electric sign-everything ready to be
gin business for $3.50. Here's my plan;
Let US buy it. move it to Parhyille
and start in business"
who's going to run it?"
'You ard |. You see, have beer
sround to the supply house. and frs
We can rent films, get the poster sofv
ice, buy our electricity. ard put T.
whole thing through for SIS a wee,
provided | operate the maeSiae, ~
you attend 70 admissions. 14.lis =.
Il. that's only $50 people a week
Why, Ill guarantee there won't be a
evening that 500 won't attend tht
show. II we make a hit we'll pu
our profits in starting regular strinE
Of these shows through the county.
"And the capital?" mildly suggest
Cd Frank.
you'll have to supply 1t. II didn'
know you had $500 saved up at TIL
bank, of course I wouldn't have CONE
% you"
Frank liked Barnes, and was Of al
adventurous spirit. Once he beGal
10 look I'D the movies" business i