La Junta tribune., 1913-01-18
PARCELS POST sUoAsoo.s
Parcels post Will Prove ! Blessing
TO the Country Merchant u Ut'l
ixed Rightly.

many AefsAl NV lAAifhF1 - - .f-H'
parcels post will result in th'ir ut
ter undoing by placing them In d.
rect competition with th. lig mail
order houses They mink that the
department and mail order stores In
the big cities will take advantage Of
the parcels post and It's zone sya'
ten to wipe out Of existence all Of
the smaller stores In country towns
Every little merchant In the country
has big parcels post zone all
his own. and he can capture the
trade In his own zone by adEer,is.
ing-tolling the people what he has
to sell and what his prices are
Mail order houses have built up their
trade solely through advertising
II the country merchant would follow
the same tactics, In proportion to
his business, he would be just a8
rich pro rata, as Sears, ROebeck
4 Company, or Montgomery Ward
Local merchants can create trade
zones OF their own. and by ady"rtis
ing will get the business II goods
and prices are right
1t would De impossibl" for US to
cover the whole problem In more
thorough manner than dos the N"~
York Evening Journal, which We trus,
our business men Will read thorough
ly whether the ylew Is iu accord
anco with their own or not The
journal says
II the editors throughout fhc couH.
try and the stDrcko"p.rs throughout
the country viii combine, II they
will w." the parcels post instead Of
opposing h.. they will soon find them
selves poss.ssors ~ u"w prDsp'rt
ty. and competitors on real and
successful scale with the great
mail order houses that have done so
much injury Of late years 10 the
prosperity Of the local merchant
No mail order house can possibly
succeed la a community as well as
the local merchant. II the local mer
chant plans his business as intclli.
gently and economically as is done
by his big distant competitors
Hitherto the great mail order
houses have had the advantage in
buying and distributing MAnu'ac.
turers had to deal through job
bers and mail order houses They
could not reach IN" consumer d.
rect
hut. With the parcels post and
through the parcels post. and with I
the aid OF IN. country newspaper
and the country storekeepcr. manu-. /
facturcrs hereafter viii be able TO .
deal direct with III" consumers. and
the great mail order houses viii find
that they have real competition
sn excellent thing for everybody
No little merchant can possibly car
~ the enormous stock carried by
the mail order houses Aud being un.
able to carry the stock. under the
Old system. he could not deliver It.
Tn" mail order hous had the ad.
vantage u sending their goods by
freight at low price
II the farmer ordered something
while 20 ship by tr"izht Do" lnorras.
while Ito ship by freight h.. lucroas
"d his order by adding to II nails,
ar plowsharr. or something heavy
enough 10 bring m" weight OF his
shipment up 20 the minimum OF ship.
ping by freight lie got the goods
delivered very rhrapy by the mail
order house
Under the parcels post. which Will .
constantly improve. IN. light ar.
,iclc can b. shipped TO N. consum,
"r at minimum charge for ship
mcnt
This viii incrcas. Incidentally b.
tens and hundreds of millions annual.
ly the income OF the railroads al.
though the presidents OF such rail.
roads. who are largely In ,he pay
of express companies. do no, real.
"a. tina, as yet
With III. parcels post working. the
local merchant will have HE caia.
'osrs instead OF a great stock In
trade. The manufacturers viii Adyer.
It's" through IN. local newspaper. and !
siii Great. trad. for the local mer.
chant
The merchant ~ili ha,. the ea,s.
,oxus. u. viii be the agent lie
sill know the quality of the sooAs
and be able TO guaranie. them. And
he viii b. there % b. questioned
And TO answer N the goods are no,
AAtiafaetorV