Bismarck daily tribune. [volume] (Bismarck, Dakota [N.D.]) 1881-1916, 1913-08-21
BARTHOLOMEW
At DULUTH Meeting
POPULAR HOTEL MAN FROM
GRAND FORKS MAKES IN.
PREsslvE ADDRESS.

~ gram Is being carried OLt in ever!
detail. Thsre is a good attendance
and much interest Is being taken by
the members In attedance. The var
ious subjects before Ei.e convention
were taken up tday and discussed in
detail.
Notable among the addresses before
the convention, and one which will
be of interest to many throughout
North Dakota, by eason of the pOpu'
larity of the author, is that delivered
by Colonel Fred Bartholomew, pro
prietor and owner of the Frederick
hotel, of Grand Forks.
Mr.. Bartholomew has through his
business sagacity, his popularity and
originality built a business from a
edium sized hotel, to one Of the
greatest in the. state, besides endOw-
ing it with a popularity which will
last long after lie has ceased to be
identified with it. ,s
Following is an extract OF Mr.. Bar
thOlOmew's address:
The Hotel a Towns Best Ad. 4
A good hotel is the best advertise
ment a town can have. The stranger
who enters it's gates, either for bust
ness or pleasure, seeking location, in
vestment, customers or diversion, first
| comes in contact with the hotel and
| it's proprietor and attendants and
from the impression they make upon
him, his opinion of the people and
of the town are largely influenced.
The Hotel It's Own Ad.
The hotel is it's own standing and
| permanent advertisement and this ad-
| vertisement is in accordance with it's
improvident and the service poor such
will be it's advertisement, among its
customers, E:ut, on the other hand,
of the management be efficient, order
~ and competent, of the guests re.
ceive the personal attention and well
come of the proprietor and II the
ability and energy OF the management.
be reflected in the courtesy. and hos
pitality Of the clerks, and the other
employees thrown in personal con
tact with the guests, the reward is
certain and sure in a flood Of "profita,
bic publicity" "
IL has been said that If you run
a good hotel you do not need to ad-
vertise." But when there are two
hotels in a town, both equally good,
the one that advertises judicially,, that
lets it's light SO shine as it were,
is the one that will eventually get the
trade.
Guests Classified.
For the purpose of profitable pub
licity, the guests, prospective and &C
tual, may be classified as:
a. Tourists and travellers for pleas
ure. d.
b. Commercial travellers, and
c. Local transient guests.
Tourists.
The tourists and travellers for
pleasure belong to a class by . tkem-
selves, and inasmuch as the time is
short and most of us present at this
meeting are more deeply interested
in publicity, profitable to ourselves
and to u guests, among the other
classes, | shall deal only with the
commercial AMI local travellers and
guests.
Commercial Customers or Travellers.
The commercial trade which is COM
posed chiefly Of the commercial trav-
oilers, statesmen and solicitors, must
be reached before his arrival in your
city. His routes is usually fixed or
| Infnrr,innI in .n1voono LII, o,%or,,r, W.,
have been notified and he expects in.
structions and remittances from head
quarters; he must also leave forward.
Ing instructions from place to place.
At each hotel lie naturally makes in
quiries as to his future towns and
from the advice given him by the
clerks and prOprietors he decided up
on his hotel while in your city: there
fore the employees of the outside
hotels, although not personally inter.
ested. become profitable publicity
agents for your hotel.
Hotel Journals and Other Newspapers
The up-to-date hotel managers and
employees are subscribers to and
patrons and careful readers of the
different hotel journals and publica,
tions, to be posted and up to the min.
ute they must read and study dis
play ads. as we'll as the articles and
reading notices.
One of the most efficient methods
to impress the name Of your hotel
upon the minds and memories of. the
hotel en- who advise the commercial
travellers, S 0 that your hotel and your
CITY will be synonymous to them. is.
therefore, the free S Of display ads.
occasional reading notices, and other
advertisements in the columns Of the
different hotel magazines, journals
and publications.
Personal Acquaintance and Other
Means.
OF an Importance equalll great for
the same apurpose you should cult.
vate the personal acquaintance of the
hotel men in your territory to the end
that when they think Of your city
their thoughts will 20 Immediately
and pleasurable to you; this is prof.
table publicity, excelsissma...
In addition. calendars, rate cards,
call sheets for the use of the clerk
with your ad therein, and in short,
any kind Of display advertising that
familiarizes their employees with the
name of your hotel. but also attracts
the attention and comment of the
travelling public. Therefore place as
Finch IF this No nOssihlo nlo no ~ vo,,es