The Washington herald., 1913-07-20
AUTO INDUSTRY
NEEDS GOOD men
Salesmen and Clerks Are
Wanted in a Rapidly Crow
ing Industry.
FUTURE AUGURS SUCCESS
Lack Of Compact Organization Lead,
to Failure of Many
Firms.

An article that has caused much food
for thought among the rising young
Americans appears in the Cole Bulletin
the monthly house organ Of the Cole
Motor Car Company. Of this city. 1t IL
entitled Auto Industry Is in Need OF
Good Men," and written by a Cole Motor
Car Company Official. who is continually
travelling the United States from coast
to coast, mingling with the automobile
retail selling industry generally.
This Is what he says:
Strength lies in an organization. No
matter how good the production, no con-
Germ can have success unless the organi-
zation behind the production is a healthy
and cemented one.
Organization IL Needed.
Granting that this is true in a manu-
featuring organization. the lesson is the
same for the retail selling merchant He
may have good salesroom, good service
station, and other attributes to back up
a good production; If his organization Is
poor he will fail. Therefore, the automo-
bile salesman or the clerk is an tmpor-
tant factor. not only for his own future,
but for the future of the man in whose
employ he may be-
Probably no one industry in the world
today offers better possibilities for the
growing-up young American than the au-
tomooile industry. There Is probably no
industry where the future is SO good
Despite this. there is a dearth of ma
terial in the industry and a smaller
amount to draw from.
The colleges of the country today are
turning out men for professions that are
overtaxed. Young America is going into
positions which look good to him from
the outside; but what kind of future do
they hold?
To the man who has a good, clear
brain. is not afraid to work, will put
every bit Of vim and ginger that he can
muster into proposition, his success
once he breaks into the automobile in
dustry, is assured.
Altogether too many automobile manu-
featuring concerns have gone into the
hands of receiver because of incorn.
petent executives. because the organiza-
ton was not compact working orgsniza.
ton. And many in this class had = good
product. *
I'm this day of general financial health
the young men about to start out on the
road TO success might well look to the
automobile industry.
Field Affords Promise.
When he does make an entrance he
hust NOT De swell-headed' because of
compliments. He must not be satisfied
with a title He must not initiate. He
must be original He must not get in a
rut. "
Flrst' ne must familiarize himself with
ms duties Then he must go out to get
MS particular line of endeavor so firmly
established that everything around him
VIII radlate with his enthusiasm and sue
cess.
You can go into numerous automobile
saiesrooms today and find statesmen loaf.
ing around. These same men are always
the nrst to ask factory representatives to
ger them a position at the factory
But you let any salesman practice the
art OF craftsmanship. keep quiet about his
work. letting results tell, and Won win
ma that the factory. man on his visit
to this salesroom will soon have his
eyes focused on this particular man
lhere Is future for him.
So, Mr.. Automobile Salesman or NJ
Man Who Wants to Make Good inst .it
down and analyze why you are NOT IN a
better position You can wager that n is
your own fault, for there is a good most.
uon awaiting good man in nearly every
automobile factory in this country