The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1913-09-19
BEAUTIFUL EFFECTS SHOWN
MUCH ADMIRED BY LARGE
CROWD OF VISITORS.
SALES ARE VERY NUMEROUS
Splendid Values Are the Subject Of
Enthusiastic Remark From Al Who
inspect offerines-some Of the Al.
tractive Models Shown.

tracted large crowd of admiriug la
dies and discriminating buyers today.
the occasion being the formal fall
opening of millinery. This store had
its hats most attractively and effec-
lively displayed and many were the
EXPLANATIONS of pleased admiration
that came from the numerous visitors
who inspected the brilliant line Of
millinery. Here were to be found all
the prevailing shades and styles in
trimmings, in shapes and in mate
rails. In keeping with the motto Of
the firm lowest prices, the chief at
traction" the splendid values were
the occasion Of frequent compliment
airy remark.
The tendency toward the small and
medium hat is the situation. One no
ticeable feature of substantially all
hats shown is the soft effect rroduc-
ed by the loose arrangement Of ma
terials over shapes. Both crowns
and brims show this effect, the crown
however. accentuating it to greater
degree than the brims.
| The Tam O'Shanter hat is favored
to quite an extent.
! The walking shapes, either with a
narrow, close-rolling brim, or with
more perceptible roll, are among the
popular shapes in the small hat.
| The sailor hat, with slightly droop-
ing, up-turned and straight 'brims,
I continue to be one Of the favorites.
| The mushroom poke, and high side
and back roll are noticeable features.
1 The most prominent materials
which the hats are made this season
are velvet and plush. The trim.
mings are unusually attractive and
in great variety this season. Ngrette
effects in feathers are extensively
used in the trimming. They are ar
ranged high standing and In front,
back or side. Coque and peacock
feathers are used in great abundance.
Quilts are also abundantly used In q
variety of novel FORMS The paddle
effect in quilts Is one Of the favor
ties. Long pointed, as well as small
mercury wings, are shown to quite an
extent. Whips of various kinds are
decidedly in vogue. Coque, mercury
wings, butterflies and ostrich are re-
peatedly noted in this form. Ostrich
feathers continue to occupy strong
position. They are used in both nov
city forms and in French plumes.
4 High standing trimmings arranged
either in the front, back or side are
very much in vogue.
! Colors are dark and rich. Tete de-
negre brown is one Of the popular
. colors, as well as dark blue and plum.
Tango shades in reds, blues, yellows
and greens are very much IN tvi-
dence. Black hats are shown to quite
an extent. Shapes Of dark color or
black are many times trimmed with
a bright touch of color.
/ A hat that was greatly admired by
all was very small, close fitting hat,
the brim made of plated folds of pur~
pie satin, the soft crown Of the same
color plush and caught in the back
with large, seif-toned coque feathers.
Another very attractive hat that
caught everybodys eye was a me-
digm sized black velvet hat crown
being soft and tho brim made Of
loose folds of velvet-left side was
caught up with an universe blue and
pink shaded plume.
A sailor shape of black velvet with
wide frills of tulle over the brim,
forming double brim ,effect-trim-
med with high aigrette trimming
was admired by all.