The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-01-05


and most approved methods II pack
ing the principal fruits. In connection
with the annual meeting. the fruit
show is held where a very broad ana
attractive premium list is hung up
This brings the fruit grower 20 the
actual results OF his labors, and gives
him a good opportunity 10 study the
Varieties as they are peculiarly ADAPT
ed 10 different localities. In the Irut
show all apples winning hrsi prem uh
in their respective classes. bee ome the
property OF the society. TO be used Tor
advertising purposes.
Advertising Pays.
The advertising OF the society is de-
signed 10 accomplish a dual purpose,
10 BRING people into the state Z" TAKE
IN the renumerstiVe vocation OF irult
growing. and {, establish better ana
more perman ent markets Tor the pIou-
ucts Of the orchards.
These two things are accomplished
through exhibits At land SHOWS etc"
where the visitors are given sample
of the Virginia product, and by otheF
means OF advertising. The VISITOR No
turallv likes the N.rginia frult ana -
IMPRESSED with its excellence. Win the
result that he asks for virginia pro-
ducts when he goes 10 market OF
the man who IS attracted by TINS as
inlay and wishes to inspect with the
view Of investing in Virginia lano, ne
IS given attractive literature, setting
forth ina detail the peculiar advantages
Virginia possesses over other states IN
the way 90 nearness 10 market. the un-
eaualed all the year around climate
natural advantages as TO soil and sea-
sons fOr growing fruit OF unequaied
quantity. quality and color. surrounc-
ings that so to make fruit growing III
Virginia both profitable and pleasant.
These are the things that make the
present pOpulace satisfied. the ~
gilman that has migrated elsewhere
yearas TO be back and brinS the man
outside of Virginia here whenever the
first opportunity presents itself after
ne has once inspected what the state
has TO offer
These are few things the work OF
the society IS designed to accomplish,
and TO a very flattering degree Is
accomplishing.
Nothing pays like judicious advertis-
ing. when the thing advertised can be
produced IN due time.
But to go back. On- Of the first prac-
tical benefits TO the fruit growers II
the state resulting from the efforts II
the society was very considerable
reduction IN transportation rates. both
by express and freight. The express
rates We're reduced in some cases as
much as 50 per cent, and the freight
on apples reduced so that a saving OF
from SIC to So per carload on the
basis Of Central Virginia TO New York.
was effected. At the same time tho
crop pest laws were drafted BY a com
mittee OF the society and then uit;-
mate passage by the Legislature was
due to the influence excited by this
organization. The annual reports be
came more voluminOus and instructive.
and through the same influence better
methods of orchard management spray
ing and general education in horticul-
tural subjects were introduced The
society commenced at the Pan-Ameri.
can Exposition in 1901 TO advertise V:r-
ginia apples and fruit generally. by
means of exhibits. These were con-
tinued at 81. Louis and again at
jamestown: at each of these places al
tracing increasing attention
During oil these years the society
had an uphill fight TO make with but
meagre funds ana comparatively small
membership, and matter of fact
I'm the first ten Years OF its life under
these conditions achieved a most cred
liable record. In 1905 committee from
from the society asked for an increased
appropria ZION, and the amount hither-
10 given was doubled. and 20 this was
added further special sum for the
development Of horticulture in the
State 10 the Board OF Agriculture With
this increased income and with the
increasing membership, the scope Of
work was Immediately enlarged
cl-Ey has conducted spraying demon
stratioHs a. various points in the DIS
tTicts wnere commercial apple orchard
ing Is practiccd. and during two of
these wears also conducted packing
demonstratSSiF These latter were
dropped - favor o1 packing schools
AZ some OF ;he large centres during the
pas. summer each school being equip
ped with an Efficient corps OF instruct
oTs and modern appliances. and run
ming fo- q week AT each place The
results proved to be much more salts
factory than from the one day dem
ons;ra;.ons. and the directors feel 80
much encouraged that this plan Will
probably be continued AS the Federal
Congress has now passed a law. which
CONES into effect next July. establish
ing a uniform standard sized barrel.
and uniform grading and packing for
the whole colntry. II Is especially fit
Ting that orchardists should be in
structed So as 20 conform 10 this law
The membership OF thc society has
grown uutil now q has nearly 1880
members. and - Influence naturally
increasss with its msu5e-sh. p. The
proEr-Ssiveress o. the policy of tle
society in recent years both 500 the
matter contained ~ irs annual reports
and ~ n i7Stu Son 90 rte educational
features nave attracted the attention
~ o-he- states is reports aye rsn-
ceded 20 he abe hes: issued ps any
similar crEanizat.on and th- demand
for them from no-t-cL-tl-ists .r otarr
States bea-s witness - fa-.- -aiu. ffs
action ~ i-stitu;-aE rr- ei1ra fioual
features % Swing Spas .-z etr.rn-
STATIONS arc rul-,f- ft.s.7~ e-. a.s.-
sre the set ~ sucn work undertake a
~ any horticultural >,r..fr fl -le
country It must 30 most piess.r- o
Nirzirians 20 reflect that :hs.r Torri-
c1I;ursi SOCIETY IS noU -eco-lel A.
the most progressive - the colrtr~
The present on -ers 20 che society
are. president william 4. pratt 90