The Washington times., 1913-08-13

espriced line among them, and it isn't known widely
enough justify any such price,
d Eyes, we know" the statesmen answered, ''but
look the advertising doing it for More ad
vertising in the strongest medium in Baltimore than on
all the other kinds OF this merchandise put together, and
the advertising in The News you win find to be creative
at does not simply give you publicity; it is alive
and active makes people come in and ask for these
goods Why man. there are 900 homes in this neghbor-
hood right around alone who The News every
ing and who in it these advertisements which will make
them these goods and also they will the fact
you handle them.
q Don't you want them to buy here? Do you
want them to to the the next corner' Do you
notice here in this list that he has already fixed himself
take advantage of what doing for him?
G "Put in the line and get the benefit of our adver-
sng Get the benefit without its costing you cent for
having name in the paper in connection with it.
q In most this sold him, but very frequently
Baltimore conservatism in the dealer would say for him.
q "Well, III think about it. Come in some time
next week"
q To which the answer invariably was:
q LOOK put it in now, will you? You see this
page advertisements We plan this from Fri
day and want you to take advantage of it. We
people when they this page advertisement to
in and to realize that alive alert and the
job the first in this neghborhood to take the good
the newt"
q Where this failed our man called with the sales
man, and in every closed it,
The result of this was that these goods went into
500 Baltimore stores in six weeks time-practicay
100 cent dstribution-and the manufacturer figured
that his entire years advertising only easily paid
for several times almost before started that
II was all velvet besides.
q He saved enough in the selling time of his men
than to pay for H. If they could have put those
stores all without the Advertising would have taken
months at the very least and that he would have achieved
nothing like his present distribution.
q Now, there is very interesting sequel to this
story which would like to- tell you but TO tell which
here would make this already too-long advertisement still
longer; will pass by except say that be
glad tell YOU all about either personally by letter
you are in the least interested
q Suffice it to say that the original distribution
and the strength of The News advertising goods
sold Splendidy-but did and the distribution be-
gan to lessen.
q The way News Service kept behind this PROPOSE
tion the located the trouble how he to
the manufacturer and pointed the difficulty
what the manufacturer his advice did 10
make right the distribution entirely re-
established and the goods from ONES which would
to which in everncreang
demand in Baltimore at the present time-hese the
other parts Of the story.
q These goods are selling splendidly in Baltimore
today this manufacturer has found Baltimore splendid
markethe still The News this Baltimore business
exclusively, although he has become something of
national advertiser for the increase Of his out-oown sales
q You have seen his advertiSing Possibly Won
have HIS goods You can see him still in almost any
issue Of The News, and
we'll tell YOU about
and News Service
generally il you'll ask ,
0-I r.. r.vr York R oSs. , o4.2 8. ts.aS.
I'll Spruce Street. Advertising Manager.
Tel, Beekman 1000.