The Fargo forum and daily republican., 1913-08-20
PUBLICITY FOR
THE Hotel

Duluth. Mimi, Aug. 20.-Fred Bar
tholomew, owner and proprietor Of the
Hotel Frederick at Grand Forks, deliv-
cred an address on Profitable Publicity
at the Northwestern Hotel Mems As
sociation here today. s-.
"A good hotel is the best advertise
ment a town can have" said Mr.. Bar
tholomew. 1.-The stranger who enters
it's gates, either for business or pleas
ure, seeking location, investment, Gus
toners or diversion, first comes in con-
tact with the hotel and it's proprietor
and attendants and from the impress
sions they make upon him, his opin-
ions of the town and it's people are
largely influenced. '+
The Hotel It's Own Ad.
"The hotel is it's own standing and
personal advertisement and this adver-
tisement is in accordance with it's
management. If. the management be
improvident, such will be it's advertise
ment among it's customers; but, on the
other hand, if the management is eff
c1ent, orderly and competent, If the
guests receive the personal attention
and. welcome of the. proprietor and if
the ability and enetgy, tof the, manage
ment be reflected in the courtesy and
hospitality Of the clerks and the other
employees who are thrown in personal
contact with the guests the reward is
certain and sure in a, flood of profit
able publicity. 1t has been said that
If you run a good hotel you do not
need to ADVERTISE. But when there are
two hotels in a town both equally
good, the one that advertises judicially,
that lets it's light SO shine, as it were,
is the one that will eventually get the
trade. tg.Ts, .,,
~ Guests Classified.
For the purpose, of profitable pub
licity the guests, prospective and actu-
al, may be classified as: a. Tourists
and travellers for pleasure; b. CONNER
cial travellers, and, C. local transient
guests. ...... -
Tourists.
'The tourists and travellers for
pleasure belong to a class by them
selves, and inasmueh as the time is
short, and as most of us present at
this meeting are more deeply interest
ed in publicity profitable to ourselves,
as to our guests, among the other
classes, / shall deal with the CONNER
cial and local travellers and guests.
Commercial Customers.
"The commercial trade, which is
travellers, statesmen and solicitors must
be reached before his arrival in your
city. His routes are usually fixed or
determined in advance, his own GUS
toners have been notified and he ex-
poets Instructions and remittances
from. headquarters. He must also leave
forwarding instructions from place to
place. "... -.s
"At each hotel he naturally makes
inquiries as to his future towns and
from the advice given him by the
clerks and proprietors he decided upon
his hotel in ur-eity. Therefore the
employees of the outside hotels, al
though not personally interested, be-
come profitable publicity agents for
your hotel. ~
Hotel Journals.
y'tThe up to-date hotel managers and
employees are subscribers to and pa
irons and careful readers of the differ
ent hotel journals and publications.
To be posted and UP to the minute
they must read and study the display
ads.,e as we'll as the articles and read
ing notices. One of the most, efficient
methods to impress the name of your
hotel upon the minds and memories Of
the hotel men who advise the COM
merciaI travellers so that your hotel
and your city will be synonymous to
them, is. therefore, the free use iof dis
play ads.,t occasional reading notices
and other advertisements in the coll
umns of the different hotel magazines,
journals and publications ,t
Personal Acquaintance.
"Of an Importance equally great for
the same purpose you should cultivate
the personal acquaintance of the hotel
men of your territory to the end that
when they think of your city their
thoughts will go Immediately and
pleasurably to you, this is profitable
publicity, excelsissima. In addition.
calendars, rate cards, call sheets for
the use of the clerks with your ads.
thereon. and, in short, any kind Of dis
play advertising that can be placed in
the writing room. office or lobby Of
other hotels, not only familiarizes their
employees with the name of your hotel.
but also attracts the attention and
comment of the travelling public.
Therefore, place as much OF this as
possible, place 1t yourself personally. il
you can and cultivate the acquaintance
and friendship of other hotel propria-
tors and the man behind the desk Il u
Souvenirs, Etc. i
Fl do not believe in giving souvenirs,
1T is an expense without any adequate
return. Devote yourself to reaching
the stranger, to his proper treatment
and you will keep him and make him
a booster by the service and the per-
sonal attention of your mana cement.
Local Transient Guests.
These. guests come from your own
city or from, the nearby surrounding
towns and form the source OF agoodly
portion of your revenue. All that ]
| have said concerning the commercial