Imperial Valley press., 1913-11-21

J use of a state representative at large
to be appointed by our governor, ant
one each from Northern and Southern
California.
"The whole idea of this special car
with its representatives, is to create
news in a manner that will give Cali
fornia millions of dollars worth of
unpaid publicity, and the readers
thereof the information which they
are seeking.
advancing this train there will be
a special advance agent, whose whole
duty it shall be to make arrangements
in each city and town in which the
train stops, for the entertainment of
the representatives who shall accom-
pany our train-thus, when the train
reaches our nations capitol, arrange
mcnts will have been made for the
. President of the United States to visit
our train, and in turn to receive our
ntatives-likewise with men,
bers of the executive cabinet, con-
gressmen, federal officers in general,
and foreign diplomats of all nations
thus, we will turn the choicest kind
of advertising into news publicity that
will necessarily demand publication.
by this method we will secure for
future use the statements made by our
greatest men, first page illustrated
stories in the great dailies and un-
limited space in the smaller d2ilies
and weekly press. We will carry
competent press agents, whose whole
duty shall be to assist publications in
preparing their stories for publica-
ton. This we will practically dictate
the nature of the publicity we secure
and can, at will, extend our present
publicity and correct that which has
gone before of a misleading character.
Choice photographs and cuts will be
carried for the illustrating of all ar
ticles.
"The train will stop in more than
1850 towns and cities which alone
have an aggregate population of over
25,000,000 people. 1t will go into
twenty-seven states-some of them
three separate timess-and will ira
verse almost 1000 miles of rail
way in approximately eight months
time, starting between April first and
fifteenth, 1914. In the cities and
towns, where we stop alone, there are
almost six thousand publications, to
say nothing of those found in the
places which we pass through, that
will give publicity. Compute on the
most conservative basis the value of
the advertising thus secured for Cali
fornia, and you will find it will ex-
ceed $6,00O,0O0.
eve will also publish an industrial
history Of California, treating only the
latest statistics that it is possible to
obtain on our land development, its
PiOuu\lo anu PcSSIOliiIy-oui iiliISS,
under present development, with a
conservative forecast, and our manu-
featuring industry, with its present
production and enormous outlook. This
history will be published in size 12x14
inches, contain about two hundred
pages, well illustrated, indexed and
bound, and as such will become text
look for ali libraries, public school
and private, that wish the latest cor
rect information on California.
added to this we will print and
distribute millions of beautifully il
lustrated authentic booklets on the
various counties of the state.
"The actual financial value of this
train to California by the end of 1915
cannot conservatively be estimated at
less than S100,000,0O0 when we con-
slider the thousands of colonists and
hundreds of thousands of tourists who
will come to California after having
seen our train.
each county is given an exclusive
presentation literature is not
confounded with that of any other
county, and the plan is so arranged
that an individual requesting litera-
ture must designate the one county
On which he prefers information above
all the other fifty-eight counties of the
state. The name, address and occu-
patton of this individual is then re-
turned to the county on which he re-
quested literature. Thus the strongest
possible prospective list of names is
returned to the counties participating
in the plan.
"What county gets:-Space ten
feet long and two and one-half to three
feet wide, for the display of it's pro.
ducts in our exposition car-three
pages in the industrial history to be
published distribution of $4,000,
Mann InoI,Int, ~, Ix,no