Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1913-05-18


maker and to the distributor who
takes an interest in the cars after
they are sold and whose future sue
cess IN BUSINESS depends upon the
service he renders to the users and
upon the satisfaction which the cars
render TO their owners
II a dealer Is handling an automo-
bile that is honestly built and listed
at an honest price, The discount he
gets from the maker is no more than
sufficient 70 allow him the legitl-
mate margin of profit TO which he Is
entitled and to enable him 10 render
20 the purchaser The service which |
any automobile ownor needs.
The automobile dealer who gets
no more than the lusitmate Es-
count cannot afford TO divide II with
the customer and stay n business.
An automobile dealer is in bust
ness for the same purpose that other
people are-to make money. He will
either make money or he will have
to 20 out OF business
To be able TO remain IN business.
he must sell his car az profit II
he Is not going 10 remain In business
his ear would be poor investment
at any price.
II Their is any one thing In which
discretion and judgment are needed,
liz Is in the purchase of a motor ear
1 First cost, while of course should
be a consideration. g should by no
means be the only consideration.
The saving CD OF @ few hundred
dollars In the purchase price may
sometimes look tempting. but n that
, saving Is more than offset IN a
, short time by upkeep cost, has any
, thing been gained? Not only has
nothing been gained but the car
, becomes source of continual az
r gravation. annoyance and expense.
| II. in the saving 90 In the pur-
Z chase price. the buyer has not OBJ
. tanned enouh off to bring the price
r down TO where II ought to be a
o price which Is commensurate with
the actual worth OF the car what
4 happens
e lie will find when be- wants 10 sell
b. his car--and II probably won't be
r long untA he does wan 10 sell it.
that he will not only have To sell
10 II In accordance with iis natural de-.
a probation but he will have 10 stand
# the still further loss of an amount
@ equal TO the difference between what
If he actually paid for the car and
II what he would have paid for IL n
he had gotten It as as low a pric,
Il as the dealer was receiving from
@ other buyers.
l. The cut price dealer Is not inlrc
r Quently reflection %. the coucerI
II whose car he sells. llo usually ha'
II but n small investment. II any. ~
D. seldom has an auzation worth
m the name. He has no reputation q
h. maintain, neither does he expect q
lr Nhliu blts lie r'llb NNf iNlN ANl ~
n much above cost as possible. fiv
Of hundred dollars profit pr more, II IA
et can get II. one hunlt red or less
he has 10 take n lis motto i
Make hay while the sun shines.
r. After the car H. sold. Is interest !
IN the customer ceases. The buyo
M must get along as best he can. \
d. assistance, no service, just shii
IN for himself and make the best of d
II The time was when there ma
an have been some excuse for one
,o making mistake Bon buying "a motto
W. car. But that time Is past Their
al Is no excuse for going wrong now.
All YOU have TO do Is to make
- common sense Investigation am
of post yourself concerning The yariou
ke ears. the same 1s You would poi.
on yourself on any other business pro-
IN ositlon. and not go az " with YOU
,le eyes shut