Imperial Valley press., 1913-06-04
CANTAl0UPE SEASON OPENS
IN VALLEY THIS week

This is the opening OF the great
eantaloupe harvest. Before the week
Is ended a number of cars will be on
their way to market.
Thes outlook for the season is esti-
mated to be about the same as last
year, which amounted to about 5000
cars. On account Of cool weather the
maturing has been little slow. Last
year the same weather conditions pre-
vailed, which resulted in a finer net
and more sugar than usual. All ship
pers in the valley say the indications
are for very fine quality OF melon.
The first melon was sent by parcel post
the past week to Chicago.
The Western Cantaloupe Exchange
will ship about $500 cars. The ex-
change is made UP of the following
shippers: The United Marketing Com
pany, handling the Gold Seal brand,
with headquarters at Los Angeles ;
Duncan Campbell & Co. of Brawley,
San Francisco and Los Angeles, ship
ping the Camel brand: the Lyon Bros.
Company Of New York and the NJ. o.
CogginS Company of Pittsburg, han
ding the Grown and the Crowned Lyon
brands: Crutchfield & Voolfolk Com
pany Of Pittsburg, shipping the Poppy
brand; G. NJ. H. Wagner & Son, Chi
cago, the Circle w brand: j. Friedheim
& Co., Chicago, the Golden Heart and
Alamo brands: C. H. Weaver & Co..
Chicago, Three Melon brand; s. A.
Gerard & Co., Cincinnati. the American
Beauty brand.
4 careful compilation OF the acreage
OF Imperial valley, including 700 acres
across the line in Mexico, is as fol-
tnxx-cs prau,1nu 1000 uo1-a1x-
spur, 800; Calexico. 400; Ell Centre,
800: Woods spur. i2O: Melons spur.
s62; Keystone, $50: Heber, 1850: Ia
taques. Mex. 500: Packard. Mex, 500:
total, 6674 acres. The average yield
per acre is estimated to be about 115
crates. which means a total production
of 1,t67,000 crates. Estimating so mel
ons to the crate, the number of melons
would be close to 60,0O0,O00.
Brown & Palmer Company, composed
Of C. NJ. Brown and Gregory Palmer OF
Redlands. will ship under the Gold Seal
brand. which is the one used by the
United Marketing Company. This brand,
together with others in the exchange,
has been well known for several years
Duncan Campbell & Co. have gotten
out the new Camel brand. which will
be put up in very attractive style
Mr.. Campbell has secured some Of the
very best acreage in the valley, giving
it his personal attention.
All OF the members of the cantaloupe
exchange have their personal repre-
sentatives on the ground to superin-
tend the packing and shipping. Those
who will represent the different firms
are as follows: The Lyons and Cog
gins companies of New York and Pitts
burg, Sam Y. Free; G. B. Lanham will
represent the Wagner company Of Chi
cago; Lee Siebert will represent the
Crutchfield & Voolfolk Company OF
Pittsburg; Mr.. Campbell the Duncan
@ Ga.,atheA -Gehfrans Hii.9velss Hive the
Gerrard company of Cincinnati: C. H
Weaver & Co. of Chicago will be rep
resented by |. Dodge Hale: j. Friedheim
& Co. of Chicago by Nose Friedheim
the United Marketing Company of Los
Angeles by A. G.. Kohnhurst. These
gentlemen will be known as the mar
keting committee and meet every day
the object being to so adjust the dis
tribution Of shipments to prevent over
loading of markets.
The Western Cantaloupe Exchange
was organized for the following pur-
poses: First, an equitable distribution
in all markets and apportioning the
supply so that it will equal the demand
thereby protecting the growers, avoid
ing any unnecessary waste OF stock
and destruction of healthy market con1