Evening star. [volume] (Washington, D.C.) 1854-1972, 1913-08-24

UNDAY MAGAZINE FOR AUGUST ~. l9l
reminds me-write out check for two hundred dollars
There's young man coming in this afternoon. Here's
his name"
Jonas snorted as he read the card @What will we
want with two hundred dollars worth OF Ladies Ba-
zaars'?
"That just shows how ignorant you are. I'm glad
nobody is around to hear you talk. With that two
hundred dollars Just bought four hundred thousand
circulation. Inside of thirty days there won't be
town in America that don't know about the Inter-
changeable Double Ruffle
Justus paused to lay impressive finger against his
cheek, and then announced. "a new policy starts with
Switzer Brothers today We are now national adver-
tisers. This Perkins is nephew of Miss Boyle. He IS
month she don't do nothing but ask me to help the
young fellow along. An account like The Emporium
can't take chances WITH and it was for pink snakes
would give her relative order to keep her pleased
@What has pink snakes got to do with Miss Boyle and
this here check You hand out my money like it was
public property and besides we start supporting all
the poor relatives of buyers might well close
shop. This business house. not benevolent asso-
cation"
aYou can thank your lucky stars Miss Poyle don't
hear that A favor She did us why, Mr. Iustus, she
says. you know well that if left here and
strange buyer came, she could throw your whole line
out in minute; but when got advertised article
that the public knows about and won't take no substi
tute it makes difference i her own brother repre-
sents competing article she'd have to continue hand
ling interchangeable Double Ruf1es as long there's
demand Jonas, I've been studying this advertising
question: and uptodate house get along without
it. Why, there firms that spend fifty thousand
dollars year and find it pays!"
(which goes to prove that all the 1unatics amt dead
yet. If Switzer Brothers spend fifty thousand
dollars for advertising it will be over my dead body
IN due course @The Ladies Bazaar made its appear
"I'd like to be in the magazine business, said Jonas,
pointing to the advertisement. 1.-Two hundred dollars
for piece of paper big postal card How can
you expect to get my money back from that?s
For several days the advertisement brought no re,
Ire oa6 IcfffS n
incredulity; but he maintained bold front and dis
guised his doubts By the end of the week he could con-
tain himself no longer. He bolted his lunch, rushed
back to the office in advance of Joel and Jonas, and
called Perkins to the telephone
"Say Mr.. Perkins, he said, Il don't want to hurt
your feelings and hope you don't feel bad about it,
but that advertisement in your Ladies Bazaar amt
brought dollar yet. I'm not complaining about the
two hundred dollars it COST because would gladly give
times that amount to please your aunt; but hoped
would get some returns to keep my brothers mouths
shut"
dts too early expect anything, answered Perkins.
@The issue has barely had time to reach its readers
When Jonas arrived the following morning he found
Justus at work opening mail @All these came in the
first delivery, Justus exulted @Twentysix orders al
ready. Here, let read this one to you:
The Three Jays Manufacturing Company
New York City.
GENTLEMEN-I saw your advertisement IN the May
issue Of the Ladies BazaaT and tried to buy Inter
for which send me Model B.. waist % Black
MRS CHARLES CHTWoRTH.
Cedarton, Iowa.
"Now who's right" he chortled. a tell you we'll
Double Ruff1e the whole country! Here's little jay
town never knew the map, and I'll bet you it's
filled with today raising the dickens with their
dealers because they amt up to date. Besides, we
make the retailers profit every the magazine
brings in. I'll figure it out for you"
"And while you do it, retorted Jonas, "also calculate
how much costs Swtzer Brothers to open letters when
a member of the firm devotes hour doing work that
belongs ten-dollar clerk. This advertising
bee has upset your bonnet Positively you go the
moment you few greasy greenbacks from Oshkosh