The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-10-17
AID MEN |NDORSE
DRASTIC MEASURE
Club Will Support Bill to Send
Fraudulent Advertisers
to Prison.
ADDRESS BY DR.. MITCHELL
g. Edmond Massie Is Elected
President at Annual
Meeting.
ADDRESS BY DR.. MITCHELL

Aroused by the spirited talk on the
value of truth in advertising made
last night by DR.. 5. c. Mitchell. pi NJi-
dent OF the Medical College of Virginia
at the annual meeting of the Rich
mond Advertisers Club, the organiza-
ton reiterated its former position in
regard 10 the printers Ink Statute,
tho most drastic measure ever pro-
posed to abolish fraudulent advertise
incnts and pledged its hearty support
to the Virginia Retail Merchants AS
ISOLATION III It's efforts to get similar
law passed by the next Legislature
Or. Mitchcll's speech was delivered
/ Immediately after the club had adj
adjourned TO n private parlor follow
ing the annual banquet ut Murphy's
Hotel. Owing to previous engage
ment he spoke briefly. but to the
point. aptly illustrating his remarks
with personal experiences. He took
rs his subjects. '"rruth-the Keynote
of Successful Advertising" He was
introduced by Horace T. Smith, man
agcr of the Manufacturers Exhibit, and
the outgoing president of the organi-
zation
Club in Good shape.
The annual meeting was largely ut
tended The club was shown to be in
Il sound financial condition. and to be
rapidly increasing It's membership.
Starting little more than two years
ago with thirty members, it now has
i4S, and ii has adopted as Its slogan
Tor the year. Three Hundred or Bust"
a resolution was adopted calling
upon the members to mark all OF their
advertisements with the emblem of the
club. There was considerable discus
sion on the subject OF bringing the
1916 convention of the national asso-
citation TO Richmond. The next meet
Ing viii be- in Toronto. and the TWO
following years are already pledged,
but the local advertisers believe in
striking while the iron is hot and will
endeavor to get the first open date
Without much discussion the club
again took a firm stand on the cues
ton OF fake advertising, and heartily
Endorsed the printers Ink Statute.
which has been adopted by thirteen
States. and - the only law that pro-
Ndes jail terms for fraudulent adver-
tiscrs
Teamwork Worth Broken Noses
In his speech. Or. Mitchell laid
great stress on teamwork, and express
ed his qualification that at last the
south. and particularly Richmond. had
become aroused to the spirit OF CO.
operation. Incidentally. he put his
stamp of approval on football. assert
ing that il was worth all of the broken
noses sustained IN The game to teach
the men the ability TO do teamwork
There are cities. he said, without
character but Richmond is not in that
class. The reverse is true here and
this city is becoming known every
where for the character OF its goods
and statesmen have no difficulty in dis
posing Of Richmond made" wares. He
mentioned instances where he had run
across local goods, not only in America.
hut in Europe. and mentioned seeing
Richmond tobacco advertised on the
battlefield of Waterloo
lie urged Americans to seek the high
ideals which have put England on its
!oity pedestal III mercantile life and
10 discard the tinscl and shoddy for n
true gold character. Truth, he said
was the essence OF this character and
cited facts 10 prove that this. one es-
S"utial had worked a complete real
!ignment in medical education, and
showed how the same principles would
apply to business.
Government Doing Grcut Work.
The government, said DR. Mitchell
Is doing a great work in breaking UP
fraudulent advertising, and that he was
glad 10 see the associated advertisers
assisting. fiy the suppression Of fake
advertisements, not only is the country
benefited, but the greatest result is in
the help and protection il gives TO the
needy. the uneducated and often de-
pendent members OF humanity who are
frequently preycd upon in this manner
lie ended his talk with the assertion
that the vast educational resources of
Richmond, rs represented by it's ira
oitionS and past records. would At some
TINE in the near future be conserved
through the generosity of its citizens.
VINO have so literally contributed TO
outside sources whenever asked, and
stated that it is a singular fact that
these great forces have never taken an
institutional form. AS he left the room
DR. Mitchell. by a rising vote. was
made an honorary member OF the club
The last business taken up was the
election OF officers. which resulted as
follows:
G. Edmond Massic president: a. IL
I'clthousc, first vice president: Milton
Cone second vice president: L. 7. Lay
field. secretary, and Fred II. Bates,
treasurer.
Arrangements are being made by the
club to have a number of illustrated
lectures on advertising during tho
!, inter
Defendants Win Suit.
4 verdict returned for the defend
ants yesterday afternoon In IIenriCo Circuit
Court in the suit of Henry ~. Wise against
the Southern Stove Works. The plaintiff, a
workman at the defendant company's plant,
was injured while removing belt from
pulley 10 another, and asked damages In the
ease ia the absence or Judge II. Carter Scott.