The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1913-10-28

OF Wheeling along other lines. the
business men OF this city have adopt.
ed electricity for advertising pur-
poses. spending thousands OF dollars
annually in maintaining electric
street signs. Wheeling merchants
are years ahead OF those in other
cities twice the size OF Wheeling IN
this respect. and the fact that larger
and more expensive signs are being
built yearly is Indicative OF the big
returns being received from this
method OF advertising
There Is no city in the United
States that presents a more beautiful
appearance AT night than Wheeling,
and an inspection trip up Main or
Market street after the city Is en-
shrouded in darkness will prove this
statement Wheellng's electric signs
are not OF the cheap kind. as IL seems
10 have been the tendency among To-
cal business men to spend more
money than their competitors. Mar
ket street is lined on both sides
from Tenth 20 Sixteenth street with
large and handsome signs. which
form a beautiful spectacle at night.
Strangers entering tho city from all
sides ere struck with the size OF
some OF the signs which decorate the
top OF several OF Wheelings largest
buildings. or these signs those
maintained by F'rsnzheim. the Palace
Furniture company. George r. Tay-
Tor company. National Exchange
Bank. and the Wheeling Electric
company stand most prominent. Hun
dreds OF dollars are required TO mairl
tain these signs. but the business
men do not seem 20 mind Il. Flash
signs are prominent about the city
and IL IS common sight 10 see
scores or psOple standing on the side
walks reading them An electric
sign Eve years ago in Wheeling was
considered needless expense. but
At the present day u is a necessity.
Not only has there been a remark.
are increase IN the use OF electricity
fer street advertising. but practically
all have changed the lighting system
in their homes and business houses
from gas 20 electric light. 4 person
could travel long and far before and
ing city with better lighted stores
than those conducted by Wheeling
merchants Electric power is being
uNtA fA'AuNANtle IN operating eleNa-
tors. alternating current now being
used instead OF the direct current
which was used exclusively AZ the
beginning. The cost is about the
same but better results are obtained
by using the alternating current
Appliances Manufactured Here.
wheeling Is not only a power pro-
ducing city in an electrical way. but
it IS rapidly going forward as a city
IN which electrical appliances are
manufactured The Mutual Electric
n Machine company. located on
Eighteenth street. IS the only cleo
trical manufacturing concern in the
city NJ the present time. but Il has
a worldwide reputation. having filled
numerous orders which were shipped
TO Mexico. Brazil. China and other
foreign countries This company
manufactures switches. switch boards
panel boards. steel cabinets and
starting switches for automobiles
The Schmulbach, German Bank. Ma
tional Exchange. Wheeling Can com
pany and the Dollar Savings &
Truts company buildings are equipped
throughout with switches mauufac-
tured by tho home concern.
The company grew UP with the
electrical development of Wheeling.
having started here ten years ago.