Morgan County republican., 1913-02-20

nave the dealer make his proft, as he
should make 1t. And the dealer will be
able to have the goods shipped direct
from the manufacturer, to his own indi.
vidual customers. and the country deal.
er can have the goods sent, If he chooses.
through the parcels post, with his cwn
name fastened upon the parcel.
In other words, the local merchant can
be, II he chooses, as biz and as complete
a merchant in his own community as
any mail order house in the world.
He will have the catalogues of all the
manufacturers. He will be able to take
his commissions, and yet by developing
his own trade, by advertising individual
ly in the local newspapers. and by en-
couraging the manufacturers to advertise
In the local newspapers, he will be able
to take the order from his customer, send
the order to the big manufacturer, have
the goods delivered for him through the
parcel post, and after making his pro-
III he VIII Ve oOiC " SSh tuc soOoS a.
least as cheaply as the mail order houses
can afford to sell them and in many cases
much more cheaply.
Let the country editors and the coun.
try storekeepers remember what exper.
ience in this country proves already
that work on very great scale cannot be
done as efficiently as one on a smaller
one with closer individual attention.
The storekeeper who attends to his
customer, who adjusts complaints and
makes things right, who can give advice
and who with the parcel post, will bs
able to deliver Immediately anything
that is ordered-in less than one quarter
OF the time that the mail order house.
have been delivering-that storekeeper
backed up by the country editor, viii
know prosperity that he has nevel
known.
For years the country editors have
worked practically for nothing. They
have had little public advertising, and
they have had miserable. underpaid ad
vertisements from the local storekeeper,
who could not afford to do better The,
and the storekeepers have lived hant
to mouth existence. The editors of thi,
country, some twenty thousand Of them
supplying the public with information
Il hn 1e 4
public grafters, doing by distribution o.
knowledge the most important work II
the country. have been on the whole les.
we'll paid than the average janitor in tn,
court house Of fair sized town
With the parcel post. and economical
efficient, intelligent advertising by loca
storekeepers and national manufacturers
that will change.
1t will now be worth while for the BIZ
manufacturer to appeal direct to the con
sumer. for with the parcel post he cal
deliver direct to the consumer.
We beg to inform the editor of tn,
Potter County Journal, and our colleague
Mr.. Peet. of the Whitesville News ant
the Genesee Times. that prosperity is no
to be gained by fighting against the par
Gel post or by helping the small store
keeper to fight the great mail order
house
You must help the small storekeeper
to beat the great mail order house will
the aid Of the parcel post.
Remember that every storekeeper
once the parcel post starts. is himsel
the centre of parcel post zone, which
he will control.
1t will do the big mail order honse n,
good to establish department in eacl
state, since the merchant in his own zon
will be able to distribute his goods unde
the most advantageous possible circum
stances
Let the merchant take all the bust
ness he can get. And let the loca
editor take all the advertising he can &c
including that of the big mail order hou.
es, If they choose to advertise.
No man ever helped himself or helpe
n other by excluding business. or by re
fusing any man, big or little, a fai
chance.
The editor has no right to refuse at
vertisiup that is honest and proper
No small storekeeper has right so as
that it be excluded.
The business of the storekeeper is t
give better service than the mail orde
house can give. and he can do that no,
that the parcel post gives him the powe
10 deliver.