Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1913-02-21

the possibilities overrated but merely
that the resources OF tho section were
properly presented to him and con-
ditiOns faithfully represented. Tho
result Was that the old junk pile
which had previously been trying to
serve the city and few farmers was
bought ana transformed into u mod
ern plant aud fifty miles ~ transmits
sion lines constructed during 1919
This cOmpanYs budget Tor Dcming for
the year 1879 carries 5000 Ia i'm
pruNemcutN. aud by the end OF 1877
III" company viii have over 100000
invested, aud uCtCF upon acres Of
farm land viii be- developed and pro-
duct,vt which would otherwise have
Ian idle Tor wears
So this inNcstucut Of 100, 900 ear
riCs With u o. much larger Invest
mcnt IN the Development Of farm
lands nov. How did Mr. Harry kCl.
IS uT Las VEGAS come 10 send MIR.
Chappcllc To Dcming7 Simply be-
cause Mr. Kelly knew there was o.
large noise over ~ DcminE about
pumping water for irrigation Pub
ilcity! 1 doubt Mr. Kelly could tell
how the Information came Ia hun,
Perhaps hc saw your Albupu'rgu'
paper tuii al D,ming news; perhaps
he talked with someone who had
been To Bcming. Who had iu turn
been drawn there hy publicity in
another medium. Sow then. lct us
takr another view at this example
Lot us say that Mir. Chappcllr is
leaving New York Tor the Pacific
coast by way Of west Texas, New
Mexico and Arizona. stopping off a.
various points. lie H. a live wire. and
like most live wires. he talks atd
gathers Information wherever thu op-
portunitN offers What chance N.li
ho nav, uf hearing ut bcminR "
Bruing has not been creating SlF
aud nd, .rtisiuR itsclfi u VIII be- a
hundred tu one shot 1T the best ON
IN, contrary. u b"ming has been
a,ailing itself of every opportunity
go secur, favorable publicity. he can
not pass through the section without
hearing favorable comment concern.
Ing the town. In other words.
pays to have many lines set So mat
if hc misses one. hc runs right INTO
tho other q has been ms Hmtlt'oh
to Thoroughly inform every iut"ligcnl
person in the southwest of the upp"r-
tuuiticy uf the bcming district so
that no matter whore IN" investor
touches ths general section h" would
immediately hear something good o.
pcmlng Publicity b. the only means
ct securing this end.
Again. suppus" AIR Chappcllc had
lust happened To- drop otf the tratn
at Demiug. q chance that would
come once In hundred thousand
times Unless hc saw something do
ing hi- visit would have been an
C,cntful But. as a matter OF fact
~ saw there the results OF previous
publicity. he saw farmers making 7"
success. who had been attracted 40
Dcmlng by previous publicity. SO
that publicity not only attracted MIN,
but caused him 1" recommend the M
tcstmcnt 10 his company
Sow. de- not want YOU 10 thing
that this h. tn uulN result publicity
has ever gaiucd tor Dcmiug ! dwrn
upon ~ at length. merely for ~ H.
Illustrative qualities But VIII SAY rigGi
here, that 10 this were the only enter
prise which publicity had ever got
ter tor pcmiug. the town would Pee
repaid fully for every cent invested.
How much would any town sim
ilarly situated put up as % bonus tor
such an cut rprisc' And rcmcmhet
not dollar bonus was paid
THIS month has not ouly seen IA"
contract closed Tor 100000 ecu
trait power station. but ii hds wtl-
messed the closing oi H contract Tor
th, dc,riupm'ut ut 10000 acres urai
development win not only Include de-.
NrIupmcut ct water but in many M
stances IN, building ut homes, ih'
gruhhiug breaking ANA lrN'liuE "'
the land. tho setting uu' "i '.H'l'
ur,haTd 90 ravh lbU-a,r' tract duu
the employ m"ut uf an dgriculiur"I
Nport to instruct tho farucrs Nh"
colonies the laud
This roiupun, has plr,ad, arranged
q 4 H.. 80 IVsalfH 10
In distributing i,OuU,OuO pieces of al
N,rtivlug literature concerning the
D,miug district. an amount OF pun
Ucty equal tu IN, sum of att thu
has Su tar bpcu given b"mng Hhu
thu Mimhrrs NHllCs. So pHld IN VA
coin of publicity, this one enterprise
hats paid for Itself.
tn, Investment Itself viii ran close
tu 81 zoe O0U and 10000 acres WI w
Iut und"r intensive CULTIVATION.
/ tgain. the effect ot publicity aud OF
! ganizatlun is seen.
How lid Wc soCur" this enterprise .
AIR g. g. MipsSc of Chicago. one
nf IN, must successful developers "'
agricultural and fruit lands 40 ih'
! United States. WAS travelling 100 ih'
/ northern part of idaho. lly irl mt"
/ conversation with a. gentleman Wh"
/ knew the situation Ht b"Wtng. when
hc got back tu chicago, Ne tuul'rs'
! two inquiries. one to the Sew Mexico
| bureau uf Immigration and another
! 10 a.. booming chamber ut commerce
| Tho replies he got SIN further ~
tcrc-t.d him. aud from a copy oi on
at our local papers he gui the uamy'
ot about ifiN boming citizyhs i'
wrote letter cot inquiry tu 'n'h col
! these. Nruriy every inquiry was pre-
rrutrd tu the secretary of the cham
| her uf commerce, ana % reply wa.
outlined for each inquiry The iud''
| ,Idual then took his own stationery
land answered In his own way MI
! Nirs+p said afterwards that ~" man
lover received such q pile ot boosting
lltttrrs from any place. as hv received
| from prmiug, y ~. This shows
agun the importance "t an organ
| iZation. without AN organization
hardlV tenth ot these iCtturs Woulo
have been answered. This rs another
ease whcr. the bait was out, and th'
polo was handled properly.
wish right hare tU turcstall th'
vag who intends 60 ten mo that
suckers viii bite, VIII inform hiu
that he H. off on his natural history
the sucker b. one fish that mover
bites his mouth isn't large enough
! tie is usually caught Ia a seine
have used these two ILLUSTRATIVE
Instances because thpN are feuturH bic