The gazette-times. [volume] (Heppner, Or.) 1912-1925, 1913-10-09
ENJOY NEWS FROM
MORROW COUNTY
r. P. Hyland Writes Inter
eSting Letter From
Lowell, Oregon

He is now situated at Lowell, Oregon
and is enjoying good trade in the
general merchandise business in that
city. A letter from him of Septem.
ber x6 reads in part as follows:
Mr.. Vawter Crawford,
Heppner Oregon.
Editor Heppner Gazette.
Esteemed Sir;
We enjoy the weekly
arrival of the news from Morrow
county, and notice the goings and re-
turning, with the comers who &c
again, and it tpleases US to fancy that
the acquaintances whom we once
looked upon as friends in their every
day life, NAV have forgotten that
there did live such a humble person
in their midst. But memories still
are cherished of the two years spent
in your city, which perhaps would
have been our residence had circum-
stances permitted or opportunity had
spoken less distinctly.
We have no objection to you pub
fishing, if You choose, this greeting,
which includes some of all the many
classes which make Morrow county
what it is. We ccurted the friend.
ship of some good moral people, en-
joyed the manly principles of rough
element, the square deal to all classes
and above all the sincere brotherly
affection as expressed by sturdy Swedes
of the northern portion of the county.
Ever since living in that section, and
knowing only portion of the good
folks. we think a man complimented
v hen accused of being that Nationali-
ty. To these very people is Morrow
largely dependent.
We notice the passing of those who
short time ago were the controlling
power. politically and otherwise: the
success of others justly deserving,
and can from this distance see the
workings upward or the reverse of
those nnfortunates who were in a class
with the writer TIE characteristics
of each pressed on memory is
pleasing combination of which to
think.
The short quick steps of some, the
slower more careful walk of some
other business men, the greetings as
banded on the street, the wedding
welcome given Ward, also Bisbee, live
as Yesterday
Enough to show you the past is
ever at hand when person receives
the weekly news of his past home.
The man who advertises in the little
home paper is prone to think he is
talking to the people of his home town
only, or that it does not make much
difference what he puts in his ad-
vertisement they wi Ii only buy so
much anyway, and where they chouse
to at that. You as an editor realize
The extent of your circulation The
many magazines, credit men A Assooia-
tions, patent medicine houses and l
have even heard of mail order houses
subscribing or exchanging merchandise
for country subscription and you know
how gladly they would pay for space
if you sought their patronage
In fact the Gazette Times tells me
each week who is making good, the
advertisement speaks the feeling of
the writer and the people know it.
Space don't paw returns, words
count for much, but as l have noticed
the advertisements in the paper, |
will wager on who gets the per cent
not the most of the business which
counts One fault with US country
or inland merchants is that we adver-
tise when business is good an when
it is moor and we need it, we can't
afford the epxense; foolish and expen-
sive saving. Another thing Friend
Crawford, is that some of your ad- {
are using patent or stock ads {
Maybe you sell those merchants ready {
made advertisements with plate etc. ;
Now speaking from this distance {
where | feel free from physical or
nm ediate harm, would suggest that
The customer, native or otherwise,
who takes the time to read an adver-
isement, wants to know what the '
nan whose name is signed to the ad /
las to say, they don't care what some (
'Gink'' in Chicago has figured out '
% get them to the store that buys \
)atent ads. The average, in fact all {
would sooner have you speak of q v
certain object in a definite manner, |
)rice considered, and your name [
whether it be big with an Inc. or a
% or plain Bill or Pete. People like
o deal more or less with the man.
That is VIII the Jew gives a glad hand
o his prospective customer. The
attic buyer saws Hello john when
le wants to make a deal, "Howdy"
dr. Smith when there is nothing in
mind.
Realizing that have written three
lines as much as intended when start