Arizona republican., 1913-06-15

not been the accepted principle any more than direct cooling. The trend 1 today, however. is toward light weight.
 The automobile as a conveyance should ride easily-shouId have the right spring suspension. MT Willlin- son saw the importance of this and designed his car to retain the basic principle of the road carriage-riding comfort, con onsequently he used four fuIl-elliptic springs. Every Franklin car ever built has had four full elliptic springs. Other automobiles had short half springs In many cases these half springs have been heightened and during the last year or two, "three-quarter' elliptic and other types of springs have come into use. All are approaching full elliptic springs One maker is advertising seven -eighths" elliptic springs.
 Another basic principle of MT. Will kinson's code was tires large enough. Tires large enough means that the tires bearing in mind what they are made of, shall be large enough and strong enough to maintain the load and do the work. That this princi- ple is not recognized by other manu- lecturers is shown by the breaking down and short life of tires on their cars.
 Bear in mind that the strength of a tire is principally in it's width or cross section. A 41a inch size tire is 25 per cent more tire than a i inch tire of the same diameter. A 34x415 inch tire is 19 per cent more tire than a 36X4 inch and costs 15 per cent more.
 The ruinous waste and discomfort of tires too small, makes the right principle of tires large enough in evitabIe with all manufacturers. Com mon sense, economy and comfort are also forcing light weight. The spring question is being settled as makers are approaching the full-elliptic type, and the number of cylinders has all ready been settled This shows that the early Franklin principles were not so unique after all They were sim ply the fundamental principles. To day direct cooling is no more unique, or more an exclusive feature of the Franklin than is the principle of tires large enough.
 Coming right down to the question, why other makers do not use direct cooling" it is easier for them to con tinue with water cooling They have the equipment and experience. The water-cooled car is a great deal easier to make. It is easier for a new man. ufacturer to start with water cooling because he can readily buy water cooling parts and can quickly and with less expense produce a car. Any good maker could build a direct cooled car and build it just as good as the Franklin. But it would take time-three or four years-and cost many thousands of dollars But why should he do it so long as the water cooled car sells and his trade is not demanding direct-cooled cars? If every automobile buyer knew the re suit and benefit of direct cooling, every automobile buyer would de- mand direct cooling. But 1t will take a long time for all to know the many advantages and results of less operat- ing cost greater reliability and in creased usefulness Of direct cooling
 For a long time there was only one visible writing typewriter If visible writing is good why don't other makers adopt it?" was asked exactly as the question is asked about direct cooling. But visible writing was a sensible system and it won One by one the other makers, as the public learned its advantages, adopted 1t and now after many years visible writing is standard
 We could build water-cooIed cars. But we know that direct cooling is right just as we knew these other principles were right, and every year more automobile buyers know it is right.
 FRANKLIN AUTOMOBILE CO.,,
 Syracuse, N v.
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