The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1913-10-03
CHRISTMAS ISSUE
OF DAILY HERALD
FOR PRESENT YEAR
NUMBER WILL BE PUB
LiSHED EARLY IN DE.
CEMBER.
READY FOR THE CAMPAIGN
Some cosnent Reasons Why the. Mer.
chants Should Find It Profitable to
Use the Columns of the Special
Issue.

Practically all of Columba's mer-
chants were delighted with the pat.
ronage they received last fall and
winter and especially were thew
pleased, with the holiday trade. Ear
ly in the season the thrifty merchants
made arrangements with their news.
paper for large amounts of space to
be taken UP in printers ink advertis-
ing their wares to the public. The
Herald received liberal share of
this large appropriation and in every
instance the merchants were loud in
their praise Of the results achieved
This year The Herald will issue it's
annual Christmas number about the
second or possibly the first week in
December, this depending largely
upon the advertisers and their will
lingness to get up copy and turn it in
to the printers.
There Is no reason why that the
business of,1g13 should not equal that
Of 1912 and III The Herald can do so
1t will make it more than surpass
all former years. I'm the outset The
Herald wants to remind its readers
and the general public that the well
fare of the town and the county de.
ponds largely upon the success of its
business enterprises. and whenever a
community Is thriving in a business
way, the whole populace is benefit
ted. The same is the case with the
farmer. Whenever the farmer is,
prosperous ALI other lines of business
are prosperous, provided there is uni
ty in the community
This country is SO blessed that it
is almost an impossibility to have
complete failure iB the crops. The,
versatility of the soils, the climate
and all conditions are so arranged
that If one crop fails, there is an.
other to follow right in the wake, and
the farmer comes cut in the end
whole.
There is no questioning the pros
|perity OF the people OF Maury county.
All that Is necessary on the part of
every man and woman in he county is
to stick by the home merchant and
lin turn the home merchant will be
able to pay the price for the products
that are grown on the farm and the
money will be, thrown into the home
channels Of business and the farmer
will eventually come into his own
again:
1t Is a matter of standing togeth-
ler. If the home merchant hasn't got
what you want, let him order it and
make small per cent of prof1S which
is His just due. You will fed better
over. the transaction. A salesman or
saneslaay will have an increase in
salas which may mean an increase IN
salary, which means that they will be-
able, to pay more for the necessl~
ties of life and make home happier
n Is the little things in life that
count. You can never know when
you are helping some oHe to better
/ themselves in this life but 1t is
certainty chat when yor send your
money away from home it Is not DO
ing any one any good except yourself
Watch the advertisements of this
paper and ii is certainty that you
will be more than doubly repaid. the
Herald sorfcits communications On
this trading at home subject and VIII
gladly give space to all signed COM
municatfons upon the subject written
IN business way.