The evening times. [volume] (Grand Forks, N.D.) 1906-1914, 1913-06-20
UNANIMOUSLY CONDEMN Use Of THE
PATENTS; SPEAKERS URGE CONTROL
Editors Declare That Best Results are Obtained From, II.
Home Print" R~ue-Various Features of I'll, Ones.
ton Discussed During Session Today.

In discussing the effect Of q home
print" paper on circulation. A. J.
Drake Of The Westhope Standard de-
clared that the bulky paper. filled
With patents" was not what the ma
jority Of the readers wanted. He said:
my experience in conducting all
home print paper. as regards the cir
culation end. has been that I find the
subscribers like the paper as we'll, If
not better, than when,there were two
or four pages Of patents. we'll be-
sprinkled with Objectionable ads"
He declared that the publisher,
when d%iscarding his patents, made an
effort to fill the paper with more
home news, which particularly pleases
paper has a much nicer appearance.
he said, and is read with avidity.
There are a few. Mr.. Drake said,
who. prefer the bulky paper, besprink-
led with the patents. but for every
subscriber lost in doing away with
such a publication, he has gained two
worthwhile friends for his. paper.
"The readers of today know the diff
ference between the sheet that de-
ponds on size and quantity of paper
rather than quality Of matter" he
said, land the home print paper. fill
ed with live home news, and the lat
ter will be the winner every time. I
know his to be true in my communl-
ty, and l don't believe it is different
from any other part of The state In
that respect"
Must Have Good Will.
The moral side of Patents or Home
Print" was discussed by Editor Y. q.
johnson Of The ,Sykeston Tribune.
"a. newspaper to take we'll must have
the confidence and good will of the
public" said Mr.. johnson, land un-
less this good will exists a newspaper
cannot prosper"
In printing the ads. so prevalent IN
the patents. he. said the editor was
not true to himself nor to his readers.
The publication of ads Of "the Won
derful crops and salubrious climate
Of the Dominion of Canada" while
the editor himself urged the develop.
ment of North Dakota; the editorial
~preachment against the use OF tobacco
and patent medicines, with the ads OF
such articles on the opposite page.
and similar Instances were quoted as
examples Of the wrong way to secure
the confidence Of the reader.
Mr.. johnson referred to his WI pa
per az an example. He declared that
he had been writing against numerous
\ evils, and at the same time was car
frying ads for the same things. he
discontinued the patents with ads"
a result.
"For best results" he said. do not
a v one thing editorially and, then.
on, another page let q reading. notice
appear that is something entirely dif-
ferent. You. of course, know that The
one notice is an adj. but the reader
does not" =. :
"f 5. yrl Es.ass Win 4 A sissuss,ns
"Ready Prints with Ads" told Of the
s c9;Ss assssts s9Sf sea aaes9slsihe. ~
begun last 3years Nv: the Botttneaul
County Press ass0Gtation. he said.
later taken DIP bysatfe editors OF. Nell
son county. who organized for mutual
One Of the first steps taken after
forming the county organization. he
said, was to make. an agreement moi TO
use the Western. Newspaper Unions
ad-prints. The action Of the editors
alarmed the newspaper union, and q
raise in the price of the service With
put the ads followed.
This. he declared. was a big mis-
take, for the officers OF the associa-
ton met again and drafted ''resolu-
tions condemning the added ready
print and severely criticising the adj
ditude of. the patent houses toward
the publishers" This encouraged
others to join the fight. and. accord
ing to the speakers, there has been. a
continual following off in the numper
of state papers giving valuable adj
vertising space and the benefits Of
their circulation to the unions.
The giving away Of from six to eight
fun: columns Of valuable advertising
space was given as the most import
ant reason for abolishing this service.
Mr.. Fitchette also declared that the
practice deprived the publisher Of his
independence. for he had absolutely