Arizona republican., 1913-12-21
NEW RATES AND
 NEW PUBLICITY
Phoenix Board of Trade Adopts Resolution Urging Small Shipments of Native Products to the Folks Back East.

Adding another link to it's endless chain of methods for advertising Phoenix and the Salt River valley, the Phoenix and Maricopa county board of trade. through it's board of directors. has hit upon new plan calculated to give the very best kind of publicity in sections where il is most likely to do good. TO accomplish the real purpose of the latest move it will be necessary that every loyal citizen of this region heed the suggestion embodied in resolution adopted at the last meeting of the directors.
 Sometime ago the Republican eX- 1, clusiveIy announced that the Wells, Fargo X company express was about i to inaugurate cheap blanket rate covering shipments of fruits and native products to almost any point in the United States. The rate was to be four cents per pound with minimum l charge of B cents. This rate is now l in effect and although no great amount of publicity has been given the fact, hundreds Of residents of this section, ! temporary and permanent have found ! that the low rate has solved the prob ] lem of remembrances for the folks ! back east's A small box containing dozen. sun kissed oranges. picked per { haJS bN the hands of the very one making the shipment. has gone to many an eastern home this season to add q | little touch to the Christian table and remind those at home of the absent one. The Phoenix board of trade, eyer awake to the new things, saw in the establishment of this new rate. a means i of bringing to Phoenix and the Salt i River valley a new and novel means of advertising. It meant little or no ex- pense to the organization and but nom inal expenditures upon the part of the 1 individuals. Accordingly at the last meeting the directors adopted the fol- l lowing resolution:
 WHEREAS We have been notified 1 that express companies operating in ! Arizona. together with their eastern 1 connections. have inaugurated cheap i blanket rate to practically every ex- press office in the United States. of four cents t4c) a pound, with q mini mum charge of thirty-five cents (35c)
 for each shipment whereby fruits, nuts and vegetables and other products, may ! be sent in packages suitable for gifts and for general consumption. and. WHEREAS this rate is q permanent rate and shipments can be made on this basis at any time of the year. and WHEREAS the sending of packages of products of The Salt River valley,
 which products are famous for their 1 superior quality, constitutes an excel lent medium for advertising the com munity. and. further such packages af- ford an opportunity for the enclosing of
 literature regarding the city. valley county and state.
 THEREFORE BE TT RESOLVED
 that the Phoenix and Maricopa county
 board of trade request citizens 10 send
 packages of such products at season
 able times throughout the year to their
 friends in the east, and to enclose
 printed information concerning the city. valley. county and state. believing
 that by SO doing much good will result
 to all.
 Board of Directors of Phoenix and
 Maricopa Board of Trade. Regular
 Meeting. Thursday December Eight
 ecnth. Nineteen Thirteen.
 JOHN DFNNETT. Jr President