Orleans County monitor. [volume] (Barton, Vt.) 1872-1953, 1913-01-15
VERMONT SUGAR MAKERS.
CONTINUED FROM PAGE ONE

told Vermonters that they were asleep
to their oppurtunit ties. He said in
part:
1.-THE only reason that Vermont has
no standing in the business world,
possesses no individuality of its own
in a business sense, is because the men
of Vermont have failed to take adj
vantage of efficient business methods
in making their commodities known
America over. Suppose you were to
trademark Vermont butter or Yer
mont cheese, or to co operatively trade
mark Vermont apples and then were
to advertise their deliciousness up and
down the highways and byways. AS
sure as night follows day. every man
in Vermont would feel the increased
prosperity.
al know some of you are asking,
We'll. what ought we as producers of
Vermont maple sugar do to bring
about sale of more maple sugar and
thereby increase the prosperity Of
every one of our members and more
or less affect the prosperity of the
state of Vermont My answer is
this, adopt at once some plan of far
reaching publicity. understand that
you are producing over a million dol
lars worth of maple sugar each year
Assess each of your members a certain
percentage of his production for pub
licity work. If necessary sell him a
stamp under which the maple sugar
| grower of Vermont guarantees the
purity of his aproduct. Appoint COM
mittee to- handle this money and to
supervise the distribution of the sugar
1.-THE first step then should be the
production of a book or pamphleJ that
will tell in an interesting way with
attractive pictures all about the maple
sugar industry in Vermont It should
offer series of prizes for the best
new ways of serving maple sugar in
the household. The book, further.
should deal with the wholesomeneSs of
maple sugar as part of the diet. anc
should be prepared and printed so we'll
that anyone who received it, from the
very high quality and attractive
appearance of the book itself, must
conclude that the product it advertises
was of the highest quality and most
delicious. M
Having prepared my book, [ should
set about the preparation of my ad-
vertising and for that should use the
best publications to reach people al
over the country, and the advertising
should be attractiveIy illustrated and
so enticingly written that he or she
who reads would be impelled at once
to ask for Vermont maple sugar at the
grocery store A certain amount of
trade paper advertising might be
necessary to advise the grocer of the
advisability of handling Vermont maple
sugar. So that the trade would stock
it in preference to other maple sugar
Those who receive the book should be
asked to notify the officials handling
your publicity of the names of dealers
who do not carry Vermont maple
sugar, so that pressure may be brought
to bear upon those dealers to cause
them to stock your product.
eff you gentlemen undertake plar
such as have outlined, the reputation
which Vermont maple sugar will ge
from the publicity will enable you tx
increase the price of Vermont maple
sugar. and market it at rate which
. will more than pay you the cost of the
advertising, and in time Vermont
reputation for delicious, pure mapl
sugar will bring greater prosperity t
every member of your organization
and to YOUR state -