Judith Gap journal. [volume] (Judith Gap, Mont.) 1908-19??, 1913-01-10

average janitOr in the court house Of
. fair sized town.
With the parcels post. and econ
omical, efficient, intelligent advertis-
ing by local storekeepers and nation
III manufacturers. that will change.
1t will now be worth while for tile
big manufacturer to appeal direct to
the consumer. for with the parcels
post he can deliver direct to the con-
sumner.
We beg to inform the editor of the
Potter County journal, and our COL
league Mr.. Poet, of the Whitesville
News and the Genesee Times. that
prosperity is not to be gained by
fighting against the parcels post or
by helping this small storekeeper to
fight the great mail order house.
You must help the small store
keeper to beat the great mail order
house with the aid Of the parcels post.
Remember that every storekeeper,
once the parcels post starts, is him.
self the centre Of u parcels post zone,
which lie will control.
1t will do the big mail order house
no good to establish department in
each state, since the merchant in his
own zone will be able to distribute
his goods under the most advantage
Gus possible circumstances.
Let the merchant take all the bust
ness he can get. And let the local
editor take VII The advertising he can
get-incIuding that Of the big mail
order houses, if they choose to ad-
vertise.
No man ever helped himself or
helped another by excluding business
or refusing any man, big or little, a
fair chance.
The editor has no right to refuse
advertising that is honest and proper.
No small storekeeper has right to
ask that it be excluded.
The business of the storekeeper IL.
to give better service than the mail
order house can give, and he can do
that now that the parcels post gives
him the power to deliver.
The parcels post is here. This
newspaper has predicted always that
it would come soon. 1t is not perfect
by any means. The local editors and
the local. storekeepers must use their
influence to see that it 10 made per.
feet.
For the first time in our history.
editors that are intelligent, through
out the country. will begin to receive
fair reward for the work that they
do. And to say that the minimum Of
profit for the country editor OF ability
and character will be s. annually for
every subscriber to his newspaper is
putting it very mildly.
Boom the parcels post; make it
better: explain to your local store.
keeper that through it he can deliver
goods direct. lie can be the agent of
the manufacturer, who has no time
to start ~ mail order house, ahd no
inclination to do it.
Let t he stOrekeeper advertise
through the country newspapers what
he can do.
Let the country newspapers impress
upon the manufacturers the fact that
they, the editor and country merch.
ants are the only statesmen in direct
contact with those that live in the
country.
There is room for everybody in this
country that is to say, for every
body who intends to be Of any
service. And the mail order houses
will live. But their great monopoly
will cease.
DO not over look the fact that they,
being intelligent men, realize what
we have told you here. They know
that there is real danger for them in
the parcels post. They know that it
makes practically worthless their
elaborate system Of freight delivery.
which they have built up through
years. They know that their system
Of selling Il hundred pounds OF goods
ut time in order to take advantage
of low freight rate now goes over
board.
II the merchants in the country.
and the local editors throughout the
country, understood the parcels post
as well us mail order houses under
stood II. they would know that the
parcels post will prove to be the
greatest blessing the country editors
and country s,orekeel~rs have ever
known.
With the parcels post the local
merchants prosperity must increase
1T once. And with the parcels post
the country editor will. for the first
time. come into his own. The
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