The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1913-12-16

"A trip through the shopping district
OF the city reveals many interesting
tacts Regarding the Christmas trade
and the gifts persons are buying. With
more persons buying their gifts ear
Her than usual. merchants are we'll
pleased with the seasons activities
The holiday displays are larger and
more attractive than ever before
The demands OF the customers for
the better grades OF goods and higher
priced articles in all lines have more
than justified the confidence shown by
the merchants in their selection OF
stocks.
A visit to several OF the leading
stores yesterday impressed an Intelli-
genecr reporter with the fact that
there seems TO be tendency on the
part OF the general shopping public
TO make substantial, useful gifts. Sc
lections are made with more thought
full care for the tastes and wishes OF
the recipient.
Another thing that developed dur
ing conversations with several mer-
chants is that more business houses
are buying Christians presents for
employees this year than any mer-
chant can remember In any past sea
son.
Turkey dinners and SIS gold pieces
used TO be the staple Christmas gifts
TO employees" said one merchant
They were easy 10 get and they de-
manded no special thought for the
individual employe. But they missed
just the intimate touch OF good feel
ing that folks are looking for nova
days in Christmas gifts.
The fact is that there IS a new
tone in business. More men look on
their employees as fndviduals-a per-
son with likes. dislikes. strong points
and weak, and capacity for cooper
alton and loyalty TO be brought out
and put into the business for the
common good OF the employee as we'll
as the employer.
For Their Employees.
There are seven business firms
who have sent a representative to me
within the last week TO buy Christ
mas gifts for their employees. men
and women gifts chosen with a
though for the individual recipient.
! One of the gifts that seem most
popular for the men is the Gillette
Safety Razor.
ITS man 10 man sort Of a Gift
that you can make as intimate or as
formal as you choose. You can make
your selection as simple or as eIabor-
ate as You wish, and whichever you
select. its gift man will welcome.
As you see from my display here.
the Gillette comes in a wide range OF
styles. selling at 50 10 $50.
There is n fine demand for the
I higher priced Sots-showing pretty
wei how men feel about the Gillette
FOR Christmas gift. especially when
| You remember that the shaving quail
" Is the same at any price.
Ar
The Gillette Safety Razor gives him
| a quick. smooth easy shave-more
] comfortable than any he ever had I'm
] his life
/ Besides. II saves him $40 20 SIS
| every ycar-aud n hundred or more
hours OF time.
The Gillette does away with the
pulling and scraping that men have
put mp with for so long
] Any man can adjust the Gillette to
suit his individual beard The adjust
ment Is positive-you get the same ad-
/ iuFtment every time.
/ It's so far ahead az $50 ordinary
| gift in practical value. as a con
/ slant reminder that there is no doubt
! about the growth OF the tendency 70
| give practical gifts
] Its easy 20 imagine how employees
= who qre lucky enough 90 get Gillette
/ Safety RazorS will welcome them for
! their own sakcs 10 say nothing Of
I their appreciation Of tho care and
I thought that prompted so pra ctiCal a
I gift-elvcs q man the feeling that "thc
house IS all right sure enough