davidaulloa/AmericanStories huggingface dataset:
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
A Maine Academy of Science.

A conference of naturslis,s and scien-
lists of Maine, for the purpose of form
ing a state association for the advance
ment of science, by means of an institu-
ton to be known as 1.-THE Maine Acad-
envy of Science" will be held in Rock
land on Friday, the 18th. Sessions az
ternoon and evening. Among the forty
or fifty names signed to the call for this
meeting are those of G. B. Hamilton,
Entomology, Norway; George r. Howe,
Naturalist, Norway; Robert z, Bickford.
Lspidsry, Norway; j. Waldo Nash, Tax
idermist, Norway; Freeland Howe, Jr.,
Naturalist, Norway; Walter L. Bacon,
Botany, Norway; W. S. Chandler, Nature
Study, Norway; W. S. Bickford, Nature
Study, Norway.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
Oickvale.

Mrs. Frank Lamb of West Peru spent
the weekend With her daughter, Mrs.
Arthur Child.
Mr.. and Mrs. Ray Tyler are receiving
congratulations on the birth OF daugh.
ter, July 9th.
Mr.. E. B. Hines spent the weekend
at Bernard Putnam's.
Thomas Wyman of Weld came by auto
to visit his parents the past week.
Billy Weston of Rumford has been
spending few days with his sister, Mrs
James Sanders
Mabel Richardson has returned from
visiting her grandparents, Mr.. and Mrs.
Andrew Churchill.
Ira Wing and family are spending q
few weeks at their home here.
Dan Sargent expects to move bis fam
lily to Rumford soon.
Miss Blanche McIntire 10 spending q
few days with her mother, Mrs. Linas
Libby.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
Greenwood.

The recent description of Home Day
in Carver, Mass, was very interesting
since my father was born there, Dec. 10,
17SS, and quite frequently he had some
thing to say about bis native town.
Grandfather moved from there TO Hart
ford in 1905, and five years later father
with companion visited his birthplace,
travelling all the way on foot; and that
was the last time he ever saw 1t. While
there his grandmother gave him half
pint bottle which is still In my posses
sion, as good az new, and it shows what
improvements have been made In glass
ware in common with almost everything
else since that day.
During the month of July the re-
mains of six persons were buried In this
town and Bryant Pond, all of whom we
had known, and all except one were we'll
along in life. Here are the persons and
their ages, emitting fractions: Erastus
Bryant So, James Y. Cole IA, Edward z.
Moore SO, Morgan's infant daughter 2
weeks, DR.. Joseph Burns ~, Sarah j..
Perhsm SO.
John Bryant of Freeport made US
short but pleasant visit Sunday, then re-
turned across lots 80 as to have one more
swim in Indian Pond, near his former
home.
The following night there was adown-
pour of rain which unrolled the corn,
and Monday forenoon several women Of
the neighborhood, thinking the rain was
over, went for some more blueberries,
taking a lunch with them as they in
tended to spend the remainder of the
day in picking, If necessary to fill their
pals.
All went we'll until about the middle
of the afternoon, when along came an
other shower, 80 that on getting back
they resembled go many mermaids just
out of the water.
Wednesday they tried it again and
with better success, since they filled
their pals and returned just as the
shower got here.
Hence it will be seen that all the first
half of the week has been back num-
Der for haying, so that only few have
finished, while some have just com.
menced.
Mr.. Bragg, "the tea man." as the kids
Caii uiu, euoWo vi hoto ohSo III suaoe
weeks with his span of horses, and then
there Is Reuben Whitman, who travels
on foot, and last but not least, there Ia
Mrs. Curtis who drives q one horse team
and each with different goods, and such
as are wanted in every family. All oil
which does away with the need OF going
to the store or using the parcel post SO
often.
They are now getting ready to com
mence work on the state road next weei
this side of Locke's Mills, provi ding
crew can be obtained for the purpose
Mrs. Will Farr has been poorly fol-
some time, and recently became so In
sane as to make 1t difficult to take cart
of her, and several times attempted sui
eide. A few days ago they carried hel
to the insane asylum at Augusta.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
East Waterford.

Mrs. Clara F. Warren, C. C. Warren,
Mrs. Edith Kemp and son of Oxford
spent Sunday at S. S. Halls.
Alonzo Merrill, with his daughter and
grandson, Osborn Merrill, with bis
daughter, all from Massachusetts, were
guests OF their niece, Mrs. c. ii. Pride,
recently. They were spending some
weeks in Fryeburg.
Albert Hodge of Fairfield is a guest at
l.. f. McIn,irs's.
Burton w. Sanderson Is spending
most of his summer vacation with his
parents.
Mr.. and Mrs. James Hammond of
Colebrook, N. a., Mr.. and Mrs. Chas.
Barnes and two children Of Wakefield,
Mass, are guests at j. E. McIutire's.
Will Browns second son, Carroll, who
has been i'll long time, passed away
Sunday evening. He was about IL
years old. Services were held at the
house Tuesday afternoon. Interment at
Bisbeetown cemetery.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
Coming Events.

Aug. 7-l7-Empire Grove Camp Meeting, East
Poland.
Aug. i2-Oxford Pomona Grange, South Water
ford
Aug 2i-Reunion OF Twenty third Maine Reg.
iment, South Paris.
Sept l-4-Maine State Fair. Lewiston.
Sept. Especial state election, to vote on con-
stltutloual amendments.
Sept. 9, 10, ll-OxfOrd County Fair.
Sept Is, II, lS-Androscoggtn Valley faIr'
Canton.
Sept %, 24-Oxford North fair, Andoyer.
Sept 30-Oct. /, 2-west Oxford Fair, Frye0urg
Dec. 2-5-Aunual meeting Maine Dairymen's
Association, Lewiston.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
Mason.

Miss Rosa Tyler 10 visiting friends IL
Bolster's Mills.
z. q. Morrill, andJoh Westlelgh have
crew of men working In the woods.
Miss Hazel Kennison OF Portland ID
visiting her uncle, Douglass Gushing,
and family.
Oneal r. Mills Is In Augusta this
week.
j. A. Mckenzie went to South Paris
Thursday of this week.
Several have flushed haying.
Fred Holt OF Bethel was In town Sun.
day.
DR.. |. H. Wight and Rev. W. c. Curtis
OF Bethel were through this place one
day recently.
Mrs. P. E Bennett, Mrs. j. A. Nc.
Kenzie and Mrs. A. j. Hutchinson had
their organs cleaned and tuned.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
w est Bethel.

"Summer declines and roses have grown rare,
But cottage crofts are gay with hollyhocks,
And In old garden walks you breathe an air
Fragrant Of pinks and August smelling stocks.
The soul of the delicious mlgnonette
Floats on the wind and tempts the vagrant bees
From the pale purple spikes of lavender,
Waking fond regret
For dead July, whose children, the sweet peas.
Are slipped by butterflies with wings astir."
1.-THE yellow goldenrod Is dressed
In gala.day attire;
The glowing redweed by the fence
Shines like q crimson fire;
And from the hot fields farthest eige
The cricket's soft refrain
With mellow accent tells the tale
That Aguusts here again"
The weather is better for the growing
crops than for hay making.
All are hoping no killing frost will
come before the last of September.
Mrs. G. W. Harden has been quite i'll
during the past week.
George Rolfe and Robert Edwards are
working in the mill in Hastings.
George Richardson has moved from
Flat Street to n. r. Springer's "Bee-
hive"
Mrs. S. Irving French of Bethel Hill
visited Mrs. L. D. Grover Sunday.
w. D. Mills visited his son Harry and
family in Gorham, N. H., Sunday.
Percy and Joseph Mitchell visited
their uncle, L. d. Grover, Thursday.
Albert R. Mains Of Los Angeles, Cal,
was in town last week, and his old
friends were glad to meet him again
after his long absence from Maine.
1t is pleasant sight to tillers OF the
soil to see the "green things growing"
after the drouth and dust.
Miss Ada Farwell, who works for the
Written & Dennison Post Card Co. In
Auburn, Ind, is enjoying vacation and
rest with her parents, Mr.. and Mrs.
Edgar Farwell.
It is currently reported that English
sparrows are being poisoned In large
numbers by eating brown.tail moths, so
one pest destroys another.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
Locke'S Mills.

Mrs. Elmer Cummings has . fine
flower garden, and has given several Of
her friends bouquets.
G. L. Cushmsn and family are at
Iakeview Cottage, and last week enter.
tanned Mr.. aud Mrs. Leslie Abbott and
daughter OF Bryant's Pond, and Harlan
West OF Sumner.
Mr.. and Mrs. Edwin Rowe are enter.
taining several friends. You are always
sure Of hearty welcome at "Beachen.
rowe"
Mr.. and Mrs. B. Wilson are at "BIroh-
haven" for the rest OF the summer.
Archie Tourangesu, wife and four
children, and Miss Dora Dumont Of Ber-
lin, are occupying Camp Rcho.
Miss Minnie Cobleigh Of Bristol, Conn.,,
who has been at Outside Inn, went to
Boston Wednesday.
Mrs. Azel Bryant spent Friday with
Lola Foster.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
Killed by q Falling Tree.

Charles Mahoney, aged so, employed
by the Berlin Mills Company at Hough-
ton, was fatally injured by being hit by
q falling tree. The accident occurred
Monday afternoon, the 4th, and the in
jured man was rushed to the Mccarthy
hospital at Rumford, where he died
within a short time. He leaves a sister
living In Detroit, Mich, and brother In
Newfoundland.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
Bethel Man Hurt In Collision.

Emery Blake of Bethel was seriously
injured on the morning of Monday, the
4th, in Worcester, Mass, as the result Of
q collision between his motorcycle and
taxicab. Blake with his brother and
another friend was on his way from
Bethel, Me-, to Pittsfield, and was pass
ing through Main Street when the taxi
cab came from Wellington Street. They
crashed with such terrible force that the
rider was thrown some 20 feet from the
scene Of the collision, and the ensire
front of the taxicab was wrecked.
At last reports Mr.. Blake was resting
comfortably and was expected to recov-
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
North Paris.

Frank Webb and daughter are on a
trip to Bangor and Addison for few
days. A. j. Abbott and wife are also on
trip by auto to eastern Maine, visiting
friends in Waterville, Bangor and Addi-
son.
Mrs. Gilman from Massachusetts, Is
stopping at the Graves stand In the VII
lage and is having company. Mrs. Bios
som, who has been with her, has re-
tured home.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
NORWAY Lake.

On account of illness Donald Partridge
has come home from st. Andrews, n. B.,
where he was at work.
Mr.. and Mrs. Ernest Murch and their
boys, Clayton and Stanley, are spending
few days with her mother, Mrs. W. S.
Partridge. Mr.. Murch is taking vaca-
ton from the Advertiser Office.
V. Z. Dunn was i'll for a day or two
the past week, not able to be in the
store.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
East Bethel,

Henry Howe of Springfield, Mass,
was recent guest Of F. B. Howe and
family.
Mrs. Eta Bean has returned from
Norway for her usual vacation. She 10
entertaining her sister, Miss Rilla Bart.
lett Of Litchfield, Ne.
Mr.. and Mrs. A. q. Bartlett and son
OF East Holliston, Mass, are guests Of
his mother, Mrs. NJ. Eta Bartlett.
Mr.. aud Mrs. David Cav and son OF
Cambridge, Mass, are guests of Mrs.
Gaw's parents, Mr.. and Mrs. 81. <.
Bartlett, for their usual vacation.
Messrs. Fred Cole, Chas. Swan, Ar.
thur Barker and George Burdine OF
Washington, D. c., accompanied by 81.
o. Blake, L E. Cole and Fred c. Bean,
are spending an outing at the lakes.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
Albany.

Isaac Morrill, has bought the timber on
Herman Mason's lot. Ranie has gone
10 with a crew peeling hemlock.
w. /. Beckler's boarder has gone back
to New York after two weeks vaca-
ton.
Walter Inman and Kenneth Sloan
spent Tuesday at L. j. Andrews.
Laura Cummings spent q few days
with her grandparents, Mr.. and Mrs. o.
J. Cross.
The Grand Union Tea man was .
week late, but all were glad 10 SEQ him.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
NEW ADVERTISEMENTS.

4. l.. Merchant Il Co.
Paris Trust Company.
A. W. Walker & Son.
Abstract OF Plaintiffs Writ.
Bids Wanted on School transportation.
Gray's Business College.
Notice.
WHY Is South Paris Firm?
The Little Rifles-Big In Quality.
Final Clean-Up on summer Merchandise.
August Clearance sale.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
Brownfield.

Mrs. Morrison, formerly Ellen Seavey,
Of Newark, N. j., 10 the guest OF Mrs.
Jane Ssavey, who is In poor health.
Raymond Ham, who spent his vaca-
ton at his old home In this village, has
returned to his business In Boston.
j. L. Frink is still In poor health.
Daniel johnson has rented the Howard
house.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12

TERMS $3.50 q year II paid strictly In advance
ADVERTISEMENTS An legal advertisements
are given three consecutive Insertions for sl'oo
per Inch In length of column. Special con-
tracts made with local, transient and yearly
advertisers.
jon PRINTING New type, fast presses, electric
power, experienced workmen and low prices
combine to make this department OF our busi
ness complete and popular.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
East Sumner.

The Congregational church at East
Sumner was filled on Sunday forenoon,
Aug 8, with an eager throng to listen to
the able, impressive address on "Gettys-
burg" by Winfield Scott Robinson.
Mr.. Robinson's ability as an interesting
speaker is we'll known, and the crowd
came expecting graphic account of the
great battle and they were not BY any
means disappointed. 1t was a mastery,
eloquent address by one who participant
ed in the battle and from his position
had exceptional opportunity to witness
the fatal charge of Picketts division at
Little Round Top" Mr.. Robinson
closed his address with the delivery of
an excellent poem, the whole effort one
of the speakers best. Ernest Stetson,
the organist, sang as solo, "Tenting on
the Old Camp Ground" in fine man.
ner, and also with Miss Winnifred Rob
inson rendered duet with good ef-
feet. The whole service was intensely
interesting and pleasing. The large au-
dience included visitors from Paris Hill,
South Paris, Buckfield, Hartford and
Canton.
1t was happy, lively party of the
scholars of forty years ago that met in
reunion at the residence Of Mrs. Ella
Heald on Saturday afternoon, Aug. I'd.
Memories of school girl pranks and
frolics were revived, and talk and laugh.
ter was the dominant feature. Mrs.
Heald, the hostess, served tasty sup
per and the event was one OF intense de-
light. Those attending we're: Mrs.
Emma (Robinson) Park, South Paris,
Mrs. Lizzie Robinson and daughter Lau-
"a of Arlington Heights, Mass, Mrs.
Flora Cary Parks and daughter Lillian
of Boston, Mrs. Minnie (Bisbee) Osgood
of Rumford Falls, Mrs. Addie (Robinson)
Keene, Hartford, Mrs. Nellie Cary
Kicker, Mrs. Meriah (Barrows) Goss,
Miss Julia Barrows, Mrs. Ella robin
sony Heald and daughter Amy and
granddaughter Beryl. 1t was decided to
hold reunion another year, so delighted
were the guests. The best time of my
life. said one.
Ezra Keene and wife were at South
Paris Tuesday.
Robert NJ. Eastman and family, COM
ing all the way from Chicago by their
large touring Car, called on W. q. East
man recently.
Mrs. Ella Hsald is stopping for few
days at Old Orchard with her sister,
Mrs A. D. Park, South Paris.
James A. Barrows, who has been in
the vicinity few weeks, returned to
Norfolk Downs, Mass, on Monday. His
son Allie will remain longer.
Rev. j. n. Atwood and wife are to
leave on their vacation the first Of the
week, and will visit in Massachusetts,
and iu Freeport for two weeks.
Lauren Keene has been at home few
days. He is employed at the Barker no.
tel, RangeleY Lakes.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
(Abstract of Plaintiff . Writ.)
JOHN B. ROBINSON
FRANK v. COOK ri

ROSCOE r. STAPLES, Admir-, Trustee.
Assumpsit on account annexed for 10000 for
cash lent August g. 1905 by said Plaintiff to said
Defendant. with interest amounting 10 t38.
Total amount sued for 1l36.00. Ad dsmnum
$4,000. Writ dated June 10, 1918, and return.
able at the October term, 1918, of the Supreme
judicial Court at Paris.
Real estate attached July 10, 1918. Service on
said Trustee juno 10, 1918.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12

Never can tell when you'll mash . finger or
suffer q cut, bruised, burn or scald. BE prepared
Thousands rely on DR.. Thomas Eclectic OIL
Your druggist sells It. 25c and Soc.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
Wonen's Oxfords.

Lot Womens Kid Oxfords So 50 grade now aa5.
Womers Patent Button Oxfords 50 grade 2.a5.
Calf Butcher Oxfords So grade 2.25.
Lot Womens Kid Oxfords $500 grade now SI.65.
Lot Womens Patent Oxfords S. 90 grade, now 1865
Womens Calf Oxod Button and Butcher $3.50 grade 65
Kid Oxford Rubber Heels S. grade $3.50
Lot Womens Calf Oxords $500 grade, r.5o
Lot Womens Patent Oxfords $500 grade 25
Lot Women Calf Oxford Button and Butcher So grade,
s.5o
Calf Butcher Oxords $500 grade,
Lot Women Russia Calf Oxods and Butcher So grade
2.25
Womens Brown Vici Oxfords So 90 grade las.
Women Brown Vici Oxfords S. 50 grade, IFS.
Lo, Womens Russia Calf Oxords $3.50 grade, ZOO
Lot Women's and Calf Pumps $500 grade '25
and Calf Pumps 81 grade,
Lot Women Grey Nubuck Pumps $500 grade, now ZOO
Women Brown Nubuck Pumps S. grade, now a25
II Lot Russia Calf Pumps $a.5 grade, ZOO
Lot Womens White Canvas Button Boots, So grade now u.s.
Lot White Canvas Button Boots $oo grade, now 5o
White Canvas Button Boots, ST. grade now I5
Womens Popn Pumps $500 grade 5o lis grade now
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12

We sell Ed V. Price & Co. custom
clothes. Come In and see the new SAM
pies for fall and winter. F. q. Noyes
Co.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
North Buckfleid.


Mr.. and Mrs. Alonzo Buck and Mr..
and Mrs.. George Bailey of South Paris
and Mrs. Nettie Collision and baby Of
Brock ton, Mass, were calling on friends
and relatives here recently.
There will be dance at Grange Hail
Aug. Is.
Ross varney spent the week end with
his aunt, Mrs. l.. j. Heald.
A party of boys passed through here
last week on hike to the White Mount
aims.
Charles Damon of Boston Is in the
vicinity.
NJ. A. Warren has purchased second
hand auto of Mrs. Whittsmore.
Norman Philbrook Of Peabody, Mass,
Is at S. ]. Spauldlng's.
Mrs. Sarah Richardson of Woburn,
Mass, is visiting at George Holmes.
Mrs Nellie Billings and son Frank of
Waterford, and daughter, Minnie CUTLER,
aud granddaughter, Alice CUTLER, Of
Troy, N. a., were calling on relatives
here Tuesday.
Miss Dorothy Moore OF Allston, Mass,
is visiting at NJ. A. Warren's.
Mr. aud Mrs. P. C. Heald were recent
guests at Leon Swallows, South Paris.
Miss Belle Gibbs has been visiting her
aunt, Mrs. Isabelle Swallow.
WILDER Warren has finished work for
Will Fogg and 10 at home.
Mr.. and Mrs. N. A. Sturtevant left
Monday for South Royalton, VT, where
be has . position as superintendent of
White River Valley School District.
Their many friends regret to have them
leave.
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
Mems Boots.

Lot Mems Calf Butcher Walkover grade, now 3s5
Lot Mems Calf Butcher Walkover So grade, a95
Lot Mems Calf Butcher Commodore and Ftzu So grade now3
Lot Mems Russia Calf Buchet and Button Wakov and Fizu
So 90 grade, now 800
Lot Mems Calf Button Ftzu $3.50 grade, $50
I Lot Mems Patent Button So 90 grade, now 265
Lot Mems Butcher Commodore ST. grade $265
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
Mems Oxfords.

Lot Mems Patent Button Oxfords 81 grade, 800
Lot Mems Oxods Wakover So grade, 95
Oxods Commodore So grade now 800
Calf Butcher Oxford Fitzu 81 grade, now a95
Calf Button Oxford Fitzu So 90 grade now ae5
Lot Mems Calf Oxords and Butcher grade, g.
1 Lot Mems Calf Button Oxfords S. grade, 2.35.
Lot Mems Russia Calf Oxorjs Ftzu So grade 295
Lot Mems Russia Calf Butcher Walkover grade a9
Lot Mems Russia Calf Butcher Oxords So grade, 49,
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
Wonnen's Boots.

Womens Patent Button Evangene $3.50 grade now $50
I Lot Women's Kid Butcher $3.50 grade, go
Womens Calf Butcher and Button $500 grade now aa5
Lot Womens Patent Button So 90 grade now a.s5.
Lot Womens Calf Button Cloth Top So 90 grade, now 15o
Lot Butcher Patent Leather and Calf S.
$50 grade, now $780,
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12

Lot Womens Button and Butcher ST. 50 grade, now 1856
Lot Women's Button and Butcher $500 grade Las
Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1913-08-12
August Clearance Sale!
=@@+A " a =
OUR ANNUAL AUGUST SALE
will Begin Sat-, Aug. 9 and Continue Till Sat-, Aug,

We have MANY lots want to close out and have made
low prices in order to do quickly read through
carefuy and remember that everything represented
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1913-08-01
War on Typhoid Fever.

Once more the relation of typhoid
fever to the water supply has been
demonstrated. During the flood OF
some weeks ago the Hudson river at
Albany N Y. rose a foot above the
city filtration beds, and the people re-
ceived the untreated water of the riv.
er, containing the sewage of places
upstream. An outbreak Of typhoid fol-
lowed, and it was found that rs per
cent. of the cases were in families
where the warning to boil the water
for drinking had not been needed. The
main reservoir was then steriliZed
chemically, and the typhoid ceased.
Modern medicine has done great
things in making preventable what in
other days were reckoned to be the
visitations of God. Our grandfathers
wondered at the prevalence of ty-
phoid after foods, but we know that
the trouble comes from the contami.
nation of water supplies, and so lives
are saved where once human beings
were doomed. Year by year the sci
ence of sanitation is reducing the peril
from typhoid.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1913-08-01
SAYS NEWSPAPER ADS BEST
Banker Declares Better Results Come
Than When Magazines Are
Used.

Newspapers were pronounced far
superior to magazines as an advertis'
ing medium by F. o. March of e. B.
Smith & Co., bankers. in an address
on Financial Advertising" at round
table luncheon Of the Poor Richard
club, Philadelphia, the other day.
Experiments have recently been
made by New York firms, Mr.. March
said in advertising with syndicated
and individual newspapers in most
of the big centers Of the country. The
carefully tabulated record OF results
shows that heavier and quicker re-
spouse came from the newspapers
than from similar advertising placed
with magazines.
Financial advertising has changed
considerably in recent years." said
Mr.. March. Financial houses are
coming 20 realize that bonds and
stocks are subject to the same laws
of distribution and sale as potatoes.
They accordingly are not satisfied
with merely inserting a card In the
paper calling attention to the number
of years they have been in business,
but specifically state why the bonds
they offer are best"
Mr.. March pointed out that adver.
tisements In old city directories show
that only short time ago the card"
advertisement was not used by the
grocer. He said that bankers usually
balk at more blatant methods of dis
playing their wares on ethical
grounds.
Having determined the nature OF
the advertising" continued Mr..
Marcn, where 1t shall be placed be-
comes the next problem. We have
found that the newspapers are by far
the best mediums"