Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-10-22
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as all products OF the soil may be ex.
hfbited. l would like to emphasize
The fact. that the exhibition will be Q
serious one at which the producers.
manufacturers, dealers and Others
from all parts of the world viii gath
er to exchange ideas and take part in
the international Congress OF Tropi-
cal Agriculture. II you wish to lind
wholesale buyers for your products
in England. Europe and other coun-
tries, you could not do better than
have an exhibit, and get into direct
touch with them.
AS regards selling samples at
few cents each, l might say that
doubt the wisdom Of this, a. such
Things are not done at exhibitions Of
this class; we do not appeal to the
ordinary public. and have nothing Of
an amusement character. Practically
only those who are Interested In the
production, manufacture and sale, the
trade press, etc, would be met with
at this exhibition. II you wish to
secure Publicity in England and else
where for. your brand of goods Il
would never be accomplished here
through any exhibition that had large
Of the ordinary public.
That class of people do not. care
about the brand what they want
is something that they can get cheap
at exhibitions; consequently the peo-
pie you would come into contact with.
while they would sample, It would be
with the object of testing the goods
as probable buyers.
III you wish to get further publici-
ty for your brands you might issue
special invitations to the trade, press,
large dealers, heads Of stores, export
ers, etc, and have q talk about your
goods which you would have nicely
laid out for them to inspect and sam
pie II they wished. You would in this
way achieve some tangible good for
yourself. but never by trying to sell
at a small sum per sample; concern
that does this is never looked upon
In this country as of much import
ancc I can help you In many ways
II 1t is the trade you wish to get into
touch WITH
Surely this was good. sound bust.
ness advice, and | think that Mr..
Thomas and others will see the mat
ter in the same light. It is the trad
er, the importer, seller and retailer.
all Of whom we encourage, who will
visit the exhibition, and 1t is the lat
Ter class who recommends brands of
products. tea. coffee, pineapples. etc.
to the consumers.
q q
We do not get the great mass Of
the public at an exhibition OF this
kind; they are nok use for Il, but we
get the serious business man Of the
whole Of Europe and far distant coun-
tries, and as Mr.. Thomas will not sell
to the retail traders. be: wishes to get
into touch with the big buyers, and
so do all producers; the retailers will
do the pushing Of the brands Il they
are good 8
SIN many amusement fairs, on race
tracks, etc, pineappies are sold by
the plate: the people do not know
the brand; they know that they are
and If they taste good,
that satisfies them. but the man who
cells wholesale, and the one who re-
tails, will not sell q brand long II the
quality Is not up to the mark.
! In giving Mr.. Thomas advice, the
same as would do to any probable
exhibitor, 1t was so that he could do
good business at the least possible
expense II Mr. Thomas. or other
packers, wish to haze the public sam
pie the pines or other products. they
can make serious exhibit at this ex-
hibition as suggested, and also show
al some Of the other exhibitions
which are largely Of an amusement
character, meet the general public
and sell what we call tasting sam
Piles. Besides paying for space. at
most of these last named exhibitions.
they have to give from % per cent
90 80 per cent to the exhibition peo-
pie. At the exhibitions organize we
charge only for space, and do every
thing possible to bring the right class
of people together. those who are fn-
terested in the products shown.
An exhibition such as this brings
before the press, investor, trader and
traveller, etc, the resources Of the
producing countries. and they see the
actual products grown from the soil.
/ am, yours truly,
A CTATNEQ MANNERS