Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-12
CLAIMS THE PAIGE
LEADS THEM ALL

Jack Nilsson, who recently bought
the Emby garage at 246 State street,
and is conducting it under the name
of the Salem Auto Garage, claims that
he has the biggest automobile value in
the Paige for $l4OO of any car ever put
on the market. He quotes the manu-
facturers' Introductory statement as
follows:
"The Paige $50 is the most remark
able car ever produced for $l4OO, No
other car has ever offered such COM
plete combination of important and ad-
vanced features of design and equip.
ment. No other car combines features
like 116.inch wheel base, unit power
plant, Gray & Davis electric starter and
electric lighting system, left side drive,
center control, multiple disc cork insert
clutch, silent chain drive for cam shaft,
pump and generator-all features of the
Paige SO carat anywhere near the
Paige price.
''This car is absolutely the biggest
buy on the market today. No greater
sensation has been created in the auto.
mobile industry in years. Even our
competitors say that we cannot sell the
Paige '36 with all these fixtures at
$l4OO without losing money on every
car.
"That, of course, is our own prob.
lem. But it would be ridiculous for us
to offer this car at that price if we
had to lose money on it. Let us say,
then, that we are not losing money on
this car. although we are not making
as much profit per car as some manufac.
turers make. Furthermore the Paige
has reputation for quality that is
worldwide, and which was attained
only by extreme attention to details of
design and materials. This reputation
must not only be sustained-it must be
still further strengthened.
"The Paige '36 stands alone as the
biggest automobile value ever offered.
Perhaps some manufacturer in the next
few years will produce a car as good as
this, but right now there is no other
car that is as big or powerful or so near.
ly mechanically correct in design and
materials, or with such high grade equip
ment for the price, as the Paige '35,
"Just realize for a moment that this
car has 4x5.inch long stroke motor,
an unusually powerful motor developing
36 actual horse power, Its economy and
quietness are marvellous. And one rea.
son for its quietness is that has no
gears. Sprockets and silent chains run.
ming in oil replace spur or helical cut
gears for driving the cam shaft, pump
shaft and dynamo. Then consider again
that the Paige SO has the well known
Gray & Davis electric starter and elec.
trio lighting system, with Bosh magnetic
for ignition. This electric starter is a
real starter-not an experiment, but alb.
solutely the best that can be had-a
starter that proved itself 100 per cent
efficient in thousands of tests This
same electric starter and electric light.
ing system is used on some of the high.
est priced cars in America. 1t is so
simple and so conveniently controlled
that any woman can operate 1t as easily
as an electric car There is no better or
surer system made. Can you find any
other car at anywhere near this price
that offers you starting system that
even begins to compare with the Gray
& Davis systeml
"The Paige '36' has left side drive
and center control-features that will
be universally demanded on all motor
cars within the next year or so, "