Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-04-09
PSYCHIC COURSE
FOR BUNGLER IN
LOVE PROPOSED
Psychology Will Correct Cupid's
TangIes, Says Prof. Munster
berg, Harvard Savant.

Do you want to make love better?
Do you want to be better sales
man?
Do you want to be better captain
on an ocean liner?
Do you want to make better mar
risges?
Do you want to raise more potatoes
on your patch of ground than ever
before?
Get psychologicaIly correct
So says Professor Hugo Munster
berg of Harvard, in his new book,
Psychology and Industrial Eficien-
cy."
Psychology is going to work won
ders in the industrial world, accord
ing to the professor 1t is going to
take that man who has been working
in a round hole and put him in
square hole, where he belongs.
1t is going to correct love tangles.
Get psychicaI abilities by sys-
tematic psychological methods" says
Professor Munsterberg. IF you are
a motorman or a chauffeur you
should be examined as to your psy-
chical abilities so that accidents may
be avoided"
Calls Suggestion Important.
If you are a saleswoman and you
want to be rightly equipped for your
business, use little psychology now
and then in the questions to your
customers.
Never ask when customer has
bought anything:
May we send this article to you?"
This is not psychologically correct.
You will increase the expenses of
your firm.
Ask the question:
win you take this article home
with you?"
Professor Munsterberg declares this
noticeable suggestion has led to con-
siderable saving in the following year
Of the Boston firm where it was ask
cd.
II you are a boy or girl going to
school you should have a psychology
Cial counselor look you over before
you are allowed To choose your vo-
cation in life.
If you are a candidate for marriage
and you want to be happy in mar
riage. get psychologiCally examined
before you hear the service that
makes one of two.
Here are some excerpts from Pro-
fcssor Munsterberg book:
VaeilIation Is Fatal.
An captains know exactly what
is 10 be done in every situation.
but there are too many who do
not react in the appropriate way,
when an unexpected combination
Of factors suddenly confront
them. such as quick approach of
ship in the fog. In one moment
they want to act under the slim
ulus of one impression, but be
fore that impulse is realized,
some other perhaps rather indif-
fcrent impression forces itself
on their minds and suggests the
couuteraction and in this way
they vaCillate until it is too late
to give the right order or to press
the right button.
Many motormen can hardly be
blamed for accidents, as they
were not careless. and yet the
accidents did result from their
personal qualities; they simply
lacked the gift Of instructive fore
sight.
/ examined 80 young women
of the telephone exchange with
reference to eight different psy-
Chophysical functions, the meas
urementS Of their fingers, the rap
idity Of breathing, the rapidity of
pulse. the aCuity Of vision. the
distiuCtness of pronunciation and
so on.
In the psychological laboratory
these telephone girls were tested
and their good points We're
brought out in a variety of ways.
Cause Industrial Difficulties.
The mental qualities for which
] asked We're the psychological
functions of attention, memory,
ideas, imagination. feeling. wolf
ton. suEgcstibility, ability To-
learn. ability 10 discriminate,
Judgment. space sense. time sense,
and so on. Hardly any attention
is given to such problems of oh
jective psychology i'm the indus
trial concerns.
In all these industrial Centers
of trade. the working people
would do better work if they
were put through a course of psy-
Geological training. II is now no
wonder that they have industrial