Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-07-14
Start Of Many Breeds
Contributed to Fine
Show Room Displays
The Number of Birds in Certain
Variety Attracts Attention
of Beginner.
BY JUDGE F. }. .ARsHALL.

Each breed has its friends and sup
porters. The more Of these support
ers or boosters that get behind a Ger
tain breed or variety, the more pOpu
lar 1t becomes, and that is the princi-
pal reason why some breeds become
so wonderfully popular. while others
apparently just as meritorious are
scarcely heard about Clubs are form
ed for the sole purpose of boosting
as they call it, their favorite variety
New buyers are largely influenced by
the so-ca!led popularity of a certain
variety and the kind of display il
makes at the various fairs and shows
FIRST Impressions are most often made
at fairs where the beginner is often
found and becomes interested. He
looks about, is impressed by the
breeds most strongly represented and
SHOWN in the best and most attractiv
manner If he finds a breed repre-
sented with but two or three pairs he
gives but little attention and passes
on. But just let him find a large eX-
mott shown by one, two or three eX-
hlbltors in very attractive shape and
in fine, healthy condition and the
chances are ten to one that our friend
Will get stuck on them, as the saying
goes, and he concludes that they must
be about the best chicken to be found
Let there be a lot of half starved
sickly looking. scalv legged chickens
upon the other side and see how
quickly our visitor will turn up his
nose and give them the gO-by. APP
pearances go a long way toward MAX
ing lasting Impressions in the poul-
try business, as the young fellow told
his father when he was out looking
70 lv-g
any who are in the poultry business
and want to get recruits or customers
and want them upon your special va
rieties, is to get up all the interest pos
slble among breeders of that variety
and get them II make fine displays
and the more of them the better the
competition, which is all the better
for trade. ! have shown 40 birds of
one kind. where one half that number
would have filled that class. but
wanted the visitor to get the impress
sion that there was something doing
down my aisle, and you can bet
there was. ! made my display pay
me well in dollars and cents. The
uperlntendent at one particular fair
where l exhibited regularly said he
wanted me to put my exhibit facing
the main entrance. Why2 Simply
btNduSt / DlOuSlli q ldIBt tAlllDll VI
one variety, all in first class shape
clean and the picture of health. As d
result | made many sales, got many a
beginner to think that the Barred
Plymouth Rocks were the only fowl
worth having. and | started many on
the road to success. | mention these
simple facts to show the reader that a
little extra effort in the way Of APP
peaTanCes or show will pay every
time 1t will pay the poultry breeders
just as well as it will pay the dry
goods merchant to make his fine show
window displays. 1t is not the num-
Der of breeds we keep that counts for
success, but the care and attention
we give to each. | have known breed =
ers to make a speciality of some one
of what we call very unpopular varie-
ties. and with careful breeding and
equally careful exhibiting and adver-
Using make a real success. They
went into 1t to win and they were not
disappointed. So after all it is not so
much what variety one selects so
long as it is a good, practical breed,
and we make up our minds and i'm
press upon the public that ii is as
good, if not the best. variety on the
list. We keep up our end of the bust
ness in producing good stock and lose
no opportunity to impress upon the
public what we think about it. | as
sure you they will do the rest You
must not rest upon your oacs, but
keep eteTnally pushing forward.