davidaulloa/AmericanStories huggingface dataset:
The San Francisco call., 1913-09-20
|AUT MEN FAVOR
TOURIST ASSN.
Bert Latham Suggests That
Motorists Supply Body With
Data on New Tours

THE different chambers of COM
meree around the bay and along the
Sacramento river have formed
Tourists association. which, from
motorists standpoint. is something
that has been sadly needed says
Bert Latham of the Simplex agency.
This association has Just issued
bulletin containing II trips that call
be taken out of San Francisco, every
one of which will pay a motorlst to
take If he has not already enjoyed the
pleasure.
These bay and river counties have
set an example that it is hoped other
sections of the state will follow. IL
the counties would get together or
individual counties would prepare
such information and forward 1t to
some one central place, ii would fill
a long felt want.
The Tourists association is very
desirous of receiving information that
is complete and authoritative In and
around San Francisco and the officers
such information be forwarded to
them at their headquarters in the
Merchants Exchange building.
I'VE all know OF some beautiful
drive in the state and it should be our
duty to give this information to 9TH
ers.
The San Francisco call., 1913-09-20
BINGHAM RETURNS
ROM HOME OFFICE
Chalmers Man Is Very En-
thusiaStic Over 1914
Business
3. S. Bingham, travelling sales man

B. s. Bingham, travelling sales man
ager for the Pioneer Automobile COM
pany, has just returned TO the home
Office after an extensive trip through
the southern portion of the territory
of the Pioneer Automobile company
Pacific coast distributor for Chalmers
cars. Bingham gives the following
report of conditions throughout the
territory visited:
After a trip through Tulare. Kings.
Fresno and MADEIRA counties, 7 found
the outlook to be the best that an
old time dealer has ever reported in
that territory. and indications point
to a banner season for 1914.
I'm fact. the specifications of the
new model Chalmers Six have the
dealers all around to fever heat, with
the result that a large number of
dealers are anxiously waiting for the
delivery of their demonstrating ma
chimes
"In the four counties which I just
mentioned, we have appointed 12
subagents to work in conjunction
with the Fresno branch of the Pio-
neer Automobile company, which
guarantees to the purchasers of
Chalmers cars in its territory the
maximum Of efficiency in automobile
service for the coming year.
These dealers have signed up un-
der an entirely new service and sell
ing agreement contract. originally
evolved by Calvin c. Eib. manager
of the Pioneer Automobile company.
and which / feel confident excels
anything that has ever before been
placed at the service of the automo-
bile. buying public"
The San Francisco call., 1913-09-20
NE VI DESIGNS IN |
THE LOZ|ER MOTOR
Local Agent of the Above Car
Tells of the New
Features

The great advancement in the
automobile industry in the last 10
years is almost beyond conception"
says Milo Beekins of Beekins-Spe
Motor company.
Even today the great advance
ments are going on with the same
rapidity as they have within the last
10 years. Previously it was a battle
of brains for supremacy in design and
construction; today, however. it is
more battle of brains. all from
commercial standpoint, than in pre-
vious times. Manufacturing methods
have been gradually improving. and
with the improvements has come a
decrease in the price of motor car
productions.
There was time in the industry
when it was difficult to obtain good
steel in sufficient quantities to manu-
facture motor cars. That time has
passed, and the companies that want
the highest grade steel can secure it.
+ There was a time when every
maker seemed to be working on a
get rich quick basis The policy
seemed to be, get all you can for the
least return The last few years has
seen decided change. The com
pantes have been getting on a proper
footing, and as result the public
has been getting more for it's money
The Lozier company has taken a
decided step forward, and one that
is making itself felt in the trade, by
producing a high grade six cylinder
car for $1,000. This means a new
standard for high grade goods; and
there has never been a question as
to the quality Of the Lozier
Il believe there has been some In
fiated values in the past. There are
now, but the time of fictitious values
has passed, and every maker must
give value for the money.
Another thing that has reduced
the cost of production is that the
companies have been running long
enough to charge of the cost of ma
chinery. that is. machinery necessary
to produce motor car"
The San Francisco call., 1913-09-20
CYCLECAR PROVES
4 BIC FAvOR|TE

Tt is generally conceded now that
one of the most important of recent
motor car developments is the intro
duction into America of the cyclecar
AS originally developed In France, the
cycIecar Is virtually four wheeled
motorcycle.
The French cyclecar has proved very
popular owing to It's lightness and
speed. These cars are provided with
a narrow body and two seats, ar
ranged tandemlike. The motor, trans
mission and drive Is the same as In a
motorcycle.
These cars have a 36 inch tread to
enable the cars to run between the
ruts of poorly kept roads. of which
France has many. In England there
are cars of this type manufactured
and used to limited extent.
England has, however, adopted IN
a majority of instances a cyclecar
which is In every sense OF the word a
miniature automobile, with the motor.
transmission and drive of an automo-
bile.
The San Francisco call., 1913-09-20
TWO BIC AUTO
SHOWS FOR EAST

For the first time in the history Of
automobile shows the space applica-
tfon blanks for the exhibitions to be
held in New York and Chicago have
been issued in combined form. Samuel
A. Miles. who will manage the shows
for the Automobile Chamber Of Com
merce, Inc, has just mailed to MEM
bers Of the association the diagrams
of the Grand Central palace, in which
the New York show will be held from
January TO 10, and the Chicago Coli
scum and Armory, wherein the motor
car manufacturers and accessory MAX
ers will exhibit their products during
the week of January "a to 81. -Four
floors of the Grand Central palace
will be devoted to the display OF
motor cars, parts and accessories.
The first and second will be exclus-
lively for automobiles and the third
for cars and accessories, the fourth
for motorcycles and accessories. A
section of the second floor has been
reserved for tine exhibition of electric
vehicles.
The San Francisco call., 1913-09-20
FRESNO FIELD IS
GOOD FOR AUTOS

Mr.. Harry Cool. sales manager of
the Pathfinder Pacific Motor Sales com
pany. has returned from a trip through
the San Joaquin valley, taking In all
that territory. In speaking of the trip
Mr. Cool says:
Il left San Francisco last Monday
morning, driving via San Jose, Gilroy
and over the Pacheco pass. The roads
up to this point are In excellent con-
dition, but beyond Los Banos they are
badly cut up owing TO the dry season.
the dust is deep and. travelling is dis
agreeable.
After looking over the field in
Fresno. ! know of no other territory
Of its population that has such field
for automobiles. After staying In
Fresno four days l drove on through
TO MADEIRA, calling on our agent, Mr..
Harold Johnson, who reports a very
good season is expected this year. and
at the same time ordered a carload OF
our latest models.
THE new boulevard is now COM
pieted from Fresno TO MADEIRA and is
one of the finest pieces of road ever
travelled. From MADEIRA to Merced the
new boulevard is partly completed.
Beyond that the remains of the old oil
roads are very disagreeable travelling.
We got safely across the Los Banos.
This is not q very heavily Travelled
road and is in very poor condition.
From Los Banos we again crossed the
Pacheco pass, and returned to San
Francisco Via the Oakland side. In all
we covered 500 miles, and after reach
ing our place Of business we exam
ined the car thoroughly and there was
not a nut or bolt that required tight
ening In all this travelling the car
never developed a rattle or a squeak.
This again shows the fine construction
embodied in the PathLAs--.
The San Francisco call., 1913-09-20
THE NE VI SIMPLEX
L|MOUS|NES HERE
Bert Latham of Simplex Mer-
Ger Pacific Coast Agency
Speaks of New Car

"One OF the most handsome limou-
sines that we have ever received, and
which, / believe. Is one of the most
handsome that has ever come 10 the
coast. has just arrived" says Bert
Latham of the Simplex Mercer Pacific
coast agency.
This limousine is by far the most
refined that the Simplex factory has
ever turned out. The close atten-
tion TO detail is a study and shows
the amount of thought given by the
designer to the comfort and refine
ment Of what must be considered the
height of elegance in the inclosed
motor car.
The limousine just received is fin
ished in the deep Brewster green
with black chassis mud guards and
running board. The interior is fin-
ished in gray French army cloth; the
wood fittings being inlaid mahogany.
with the interior ceiling in a dark
tone mahogany. The accessories are
all carried In mahogany settings,
making an exquisite finish through
out
One of the most unique features
of this car is the appliance by which
the windows are raised. They are
run in velvet, making them noiseless
and can be lowered at any height
desired, and when closed make them
absolutely waterproof.
With the new arrangement the
wooden framework of the old style
window<is is done away with, giving
clear Vision and a wonderful amount
OF light in the interior.
1t practically makes them almost
like an open car with the benefits of
glass to protect the passengers from
the elements
The extra seats are so arranged
that one can ride facing those sitting
I'm the rear seat, or as in the old style
Limousine. facing the driver. In fact,
these seats can be set at any angle
desirable, which. when the car Is used
for a journey of any length, makes 1t
exceedingly comfortable.
THE doors are set with what Is
known as double roller locks, to pre-
vent squeaking and the rattle which
becomes prevalent as the car Is used.
The angle OF the steering post is In
the same position as the roadster,
showing that not only the driver but
those in the inclosed part of the car
enjoy lots Of room. The body is of
the celebrated Hoibrook made of New
York. and carries out the most orig
inal lines of design that this house
knows.
The sloping bonnet. which three
years ago was bought by the Hol-
brook people. Is refined In the car
just received,
The San Francisco call., 1913-09-20
MOTOR VE EH|CLES
FIGHTING F IRE

"A nation wide movement that is
attracting much attention says f..
II. sawyer, manager fire truck tire
department of the Goodyear Tire and
Rubber company, is the application
Of the motor tractor to horsedrawn
fire apparatus, which brings the lat
ter up to the modern standard and
efficiency of motor driven fire ap-
paratus.
Millions of dollars are invested in
horse drawn fire apparatus, which IL
not motorized by the means of the
tractor, would be completely lost
through the purchase of motor driven
equipment. In replacing the horse
the one great advantage of the
tractor over the specially built fire
apparatus Is the retention of practi-
cally the entire original equipment,
with the exception of the front
wheels. This leaves the remainder OF
the apparatus intact and obviates the
expense of an entire new machine and
equipment"
The San Francisco call., 1913-09-20
NE " CADILLAC Has
MANY ADVANTAGES
Two Speed AxeI Has Given
Cadillac Cars the Most
Attention

This has been. the season Of refine
ments rather than radical improve
ments In many of the models there
have been no marked changes Among
the seasons most prominent improve
ments are the solving of the right
side drive and exit by the Cadillac
company. and the two speed. direct
drive rear axle.
The two speed axle that has given
the Cadillac cars two gear ratios has
attracted the. most attention. Ex-
perts throughout the world have ac-
eepsed this as a decided advance. and
it is being freely predicted that II
will be taken up by other manufac-
turers next season
It WIFI be remembered that the
Cadillac company was the first TO
INTRODUCE the electric starter and
generating system for electric lights
and noEg every high grade car has
this system
The advantages of this axle do not
lie. in its being an Improvement SO
far as its function as a axle are con
advantages attained in other direc-
tions through the medium of an axle.
In place of the single bevel pinion.
single beve3 driving gear common to
ordinary construction, there are two
bevel pinions and two beyel driving
gears This affords two different
gear ratios, each driving direct from
the engine TO the axle without inter
mediate gearing.
The usual single direct drive gear
ratios range from about s-5 TO 1 down
to ! to !, according to the car. ANY
single gear ratio is necessarily what
II is, because a single gear ratio must
be or should be, the particular one
which is best adapated for all around
general use.
No one single gear ratio can pos
sibly be just right for all speeds and
sil conditions. But. by using two
direct gear ratios. the makers have
exactly doubled the means for pro-
noting the economical and efficient
application Of power developed by the
engine to the driving of the car.
In the new Cadillac axle there are
two direct drive gear ratios. The low
direct drive gear, which is 3.66 TO /.
Is especially adapted for city driving.
where starting, stopping and slowing
down are frequent and where eau
tious operation is necessary.
The high direct drive gear ratio,
which is g5 te ]. is of special advau-
tage. where speeds OF about 16 miles
or more per hour are permissible and
desirable.
The change from one gear ratio to
the other is made By means OF
simple, convenient electric switch.
The advantages of the high direct
drive gear ratio lie primarily in the
fact that with it any given speed or
the engine produces an increase OF
about ~ per cent in the speed of the
car For example, at an engine speed
of zoe revolutions per minute, with
the low direct gear engaged. the Car
Will travel approximately q miles
per hour. while on the high direct
gear 1t will travel approximately 30
sniles per hour with no increase in
engine speed.
This great Increase in car speed IN
its relation 10 engine speed accom-
plished a number of desirable things,
The San Francisco call., 1913-09-20
Motor Car Attracts
Many New Agents

An interesting and significant indi-
cation of the general prosperity
throughout the country is afforded by
the constantly increasing demand for
popular priced automobiles, which. ac-
cording to the Maxwell Motor Com
pany, is conspicuous in every section
of the country.
Another condition, which is looked
upon favorably by the automobile
manufacturers and affords another
convincing proof OF the stability Of
this business as one of the big indus
tries of the future, is the large num-
ber of responsible business and pro-
fessional men who are retiring from
various other lines to establish agen-
cies and enter the selling end of the
automobile business.
This would seem to indicate that
the man who has labored for years
trying to establish home selling
groceries or dry goods, and who has
observed his neighber build a home
and a cozy bank account selling auto
mobiles. has al last realized that there
is no line of business that insures
better returns or more substantial
future for the same amount Of effort.
The San Francisco call., 1913-09-20
CONF ANY
|NsTALLS PRESS

A giant double toggle drawing
press with capacity of 1900 tons, or
100000 Aounds, has just been in
stalled in the Jeffery works at Keno
sha, Wis.
This press, which weighs $4,000
pounds. or 93 tons, required six
freight cars in its transportation. and,
according to the manufacturers, 1t Is
the largest OF It's type in the state of
wisconsin and one of but four of this
size in use in the United States.
This press will be used for making
the big cowls over the dash of JEFF
frey motor cars. The dies for making
this particular part required to COM
plete them the efforts of two skilled
die makers working 10 hours per day
for two and half months
The press is operated by directly
connected electric motor and 1t takes
just one minute and one operation to
make the complete eowL
The San Francisco call., 1913-09-20
PACKARD FACTORY
HOLDS CONVENTION
Business Meetings, Talks by
Executives of Company Was
Part of Daily Program

About 200 Packard dealers, sales
men and factory executives left De-
troit aboard the steamer City of De-
troit II on September 10 for their an
nual convention cruise
Three days were consumed in the
trip, which extended as far as the
500. A stop of several hours was
made at Mackinac island
Business meetings, talks by execu-
tives of the company and open discus
sions were part of the daily program.
The Packard factory band furnished
music and the Packard orchestra.
with professional vocaNsts from De-
troit, gave a program every evening.
Six cars of the new Packard "3S''
model were taken aboard the boat
so that the dealers could become ia
miliar with the details OF its con-
struction
The San Francisco call., 1913-09-20
New Chandler Car
Draws Many Buyers

The new Chandler six has been one
of the attractions along automobile
row this week The well known repu-
tation OF the builders has been enough
10 interest the prospective buyer, the
owner. and also the expert and dealer.
No car received for some time has
created the interest that has this
light weight six. The builders have
been building skies for several years
and their experience is to be seen in
every line of the new Chandler.
In speaking of this late model, S.
G. Chapman, who represents it on the
coast, says: TT has been impossible
for us to demonstrate this car. Even
on Monday. which was supposed to be
a legal holiday, our sales force was
The San Francisco call., 1913-09-20
CAL L|STOGA TOUR
ONE Of PLEASURE
Good Scenery All the Way and
Trip Can Be Made in
One Day

One of the most interesting trips in
a days run out OF San Francisco Is
over the mountains from Geyserville
TO Calistoga, say many motorists who
haves taken the trip.
A. ]. Kleimeyer, Pacific coast man.
ager for the Cross Country cars. in
speaking of his recent tour, says:
Few motorists really appreciate
what delightful ride this is 1t is
one of the most interesting trips that
one can take in the neighborhood of
San Francisco. Not only will the
scenery bear comparison with any
time the roads are splendid.
ITO thoroughly appreciate this ride.
one should make it in the early part
of the day, especially during this sea-
son Of the year
One can leave San Francisco on a
Saturday afternoon, cross the bay and
tour to Cloverdaie or MacRays. The
road through Tiburon and on to Peta-
luna Is only fair. One should not go
by way of Sausalito. The road
through that town as far as Alta is
very bad.
After stop overnight at Clover
dale or MaeRays one retours the road
to Geyserville, and from the latter
place climbs over the mountains TO
Calistoga. Tt is nearly Is miles, and
1T is the most beautiful Is miles that
one can magine-splehdid. wide roads
in good condition all the way OF the
is miles there Is a stretch of two miles
Just as one drives through the pass.
From Calistoga one comes down by
way OF st. Helena and, If time per-
mits, a side trip Of about five miles
can be taken halfway up Mount st.
Helena 1t is splendid road and
has easy grades, which characterize
also the road over from Geyserviile.
From st. Helena there is a good
road that leads to Napa and thence
down to Vallejo. This naturally will
bring one to the navy yard in time for
the 6 D. m boat for the city.
The San Francisco call., 1913-09-20
GREAT INTEREST
IN PHOENIX RACE
Interest Centers on $4,000
Event to Be Run via San
Diego November 3

Interest of the automobile race
drivers in southern California and
Arizona. is now centering on the run
ming Of the Los Angeles to Phoenix
race by the way OF San Diego, No
vember 3.
That the Phoenix is more attractive
than ever is indicated by the early
entries. five already having sent in
their checks TO Leon T. Shelter, who
Will be in charge Of affairs at the
Los Angeles end 1t is expected by
Shelter, from the queries he already
has received. that there viii be at
least 80 cars start this year
The daylight start is TO be an In
nevation this year, instead Of send
ing the racers away at midnight as
heretofore the long grind TO Phoenix
will begin with dawn. The drivers
win go to San Diego and then east,
1T is expected, through the Imperial
valley The control viii be placed
at Yuma. as before.
Assurance of a $4,000 purse from
financial committees working along
the proposed route have been received
by Shelter II is hoped to raise this
much money inma guaranteed purse
Don Lee was the first to enter the
race. as usual. nominating a Cadillac
other Cadillac entered by Don Lee
will be No g." ]. c. Rice OF San
Diego has entered his fast Simplex
as 'eNo. 2" A. B. Daniels Of Corona
is entrant Of the Locomobile which
viii bear mo. A." This was ia in
she July road race TO Sacramento.
Mrs. Leotia X. Northam is entrant
aof the fifth car. Just what auto she
will select has not been decided.
Omar Toft VIII drive
Early preparations are being made
for big "Howdy special" The
Phoenix run was where the "Howdy
Specials" originated, and there they
reached their greatest success.
For this years track races at Phoe-
nix a particularly attractive card is
being arranged, according to word
from G. Purdy Bullard, who is IN
charge at Phoenix
The San Francisco call., 1913-09-20

ON the approach or any fire appara-
tus responding to a call, all vehicles
shall keep close to the right hand
curb, clear street intersections and
must not move until such apparatus
has passed.
Vehicles must keep mt least four
feet to the right from the running
board of a streetcar which is taking
on or discharging passengers. and
when this distance can not be main
tanned vehicles must stop until the
car has started.
Vehicles must not be left within 20
feet of a fire hydrant unless some
person is in charge who can move the
same
Slow vehicles shall keep close to
right hand curb, leaving left hand
space for rapid vehicles to pass.
The San Francisco call., 1913-09-20
Empire Cars Received
hv Osen- Mcfarland Co.

Two car loads of Empire cars have
been received by Osen Mcfarland
Automobile company. The most OF
these. have been sold. only leaving
couple for immediate delivery..saa.
The popularity Of The Lite Aris-
tocrat'' has been most marked in Cali
fornia, especially since the showing
this kal made in the Indiana manu-
facturers tour from Indiana to the
Pacific coast.
The San Francisco call., 1913-09-20
CHANGE MADE IN
PATHF |NDER co.

Mr.. z. r. Gilbert has recently been
appointed manager of the Pathfinder
Pacific Motor Sales company Barry
Cool is acting as district manager.
Beginning Friday. September 10,
Mr.. Cool will tour over all northern
California, establishing agencies and
service stations throughout the state
for the Pathfinder car.
The car used by Mr.. Cool will be a
1914 cruiser model. which was un-
loaded by the local company this
week. The car is very attractive in
appearance and is creating a great
deal of attention. Mr.. Cool expects to
be in Sacramento Friday morning and
will stay there until the end of the
state fair
From there he will travel north
ward, taking In all cities in the north
ern part of the state.
The Pathfinder company has gone
ahead in leaps and bounds. Business
has been so extensive that they have
secured a much larger and beautiful
building In Van Ness avenue, where
they viii have every convenience for
the aid of Pathfinder owners.
With their beautiful showroom they
will be able to show the many won
derful features of the Pathfinder cars.
United states mnfI, fire apparatus,
ambulances, auxiliary fire apparatus
and gas and electric companies, re-
spending to fire alarms, and police
department. responding to burglar
alarms. have right of way.
Turn tn the right on all occasions
when practicable In meeting other We
hicles. and as near the right hand
curb as possible