The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1913-02-13
BIG BUSINESS IS ASSURED
Company Takes High Record for Chi
cago Shows by Actual Sales of 1913
Cars Valued at 1857, 0Oo-Hundreds
of Prospects for Business Secured.

! Kenosha and the Thomas b. JeHery
Company are still leading the automo-
| bile parade for with the close of the
automobile show in Chicago on Sat
urday evening the familiar announce
ment was made that the Thomas B..
Jeffrey Company of this city had dis
tanced all competition in the sale of
cars at the show. The sales of the
Ramblers for the seven days totaled
1913 cars and they had a cash value
in excess of $367, 900. The supremacy
l.of the Rambler sales force was every
where admitted and representatives of
other companies showered congratula-
tions on the Kenosha men for the rec
ord they made. It was the largest
number of cars ever sold ~ any COM
pany at a4y of the Chicago shows. 1t
| topped the sales of the Ramble1s for
1912 by six ears although the money
received from the sale of cars this
year was largely in excess of the
money received for cars sold at the
1912 show.
The "Cross Country" figured as the
! largest contributor to the sales of the
Rambler company and it is declared
that more Cross Countrys were sold
than any other type of car exhibited
| in the show. Several of the other COM
panies reported largely increased
sales. One Of the big features of the
show was the lectures delivered by
] ohm Rose of the Rambler sales force.
Rose is certainly the greatest expert
in the country when it comes to dem
onstrating. His lectures-and they
were classics-kept the Rambler booth
crowded during the entire show and it
was a tribute to him that many of the
leading statesmen representing other
makes of cars were among his most
interested listeners.
g It was great year for the medi-
UNI priced cars said one of the JEFF
ferry statesmen on Sunday. "The
great proportion of the cars sold at
the show ranged in price from $500
to $4,000. There were many low pric-
ed cars at the show, but the people do
not seem to care for this type Of car
as much as in other years. The actual
sales of the Jeffery company indicate
wonderful business for the coming
year for in addition to the actual or
ders taken the statesmen secued humid
reds Of fertile prospects which will re-
suit in sales later in the year. We
feel confident that the output of the
Kenosha factory will be marketed
long before the season is over. 1t was
great show for the Kenosha COM
pany."
With the close of the pleasure car
show the big Coliseum was turned
over to the manufacturers of trucks
ard great display Of these will be
made this week. Many Kenosha peo-
pie are planning to attend the show
and it is certain that there will be
many trucks purchased for service in
Kenosha. One of the notable features
Of the truck show will be TIE display
OF trucks suitable for the use Of cities
and it is expected that many of the
Kenosha officials will attend with a
view of looking over these trucks and
getting ideas which may be of value
to them in the near future
The e. S. L. electric starting and
lighting system was demonstrated CON
stantly and it proved to be the most
silent starting system in the show. It
was impossible for the people on the
outskirts Of the crowd to hear the
slightest sound while the starter was
in operation. Tt turns the motor over
faster than any other; its parts are
more substantial and now that it has
| been thoroughly perfected it is quite
as simple and efficient as any made.
Another feature of the Jeffrey ex-
hibit was the display of beautiful
Sedan enclosed car owned by MRS. S.
V. Brown, wife of an Evanston mil
lionaire. Mrs. Brown recently pur-
chased and equipped thirty thousand
dollar house boat which is propelled
by an automobile. During the summer
she and her family live in this house
boat and cruise on Lake Michigan.
The car is finished in purple and Law
ender with fixtures of gilt and silver
and on society night at the show it
was the most prominent exhibit in the
Coliseum.
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