The San Francisco call and post., 1913-12-16
PEOPLE GLAD
PENN|E=SARE
NOW HERE
Letters to The Call Give
Arguments for Use of
Smallest Coin

What do the people of San Fran
cisco think of the penny?
That is what The Call started out
TO ascertain when 1t inaugurated its
big Penny Contest
The result thus far has been graft
flying, for in the hundreds of letters
that have come literally flowing into
The Call Offices nearly every one OF
them contained arguments galore
showing the decided advantages
gained by the people through the
advent of the penny in general cir
eulation.
If you haven't written your letter
yet. you had better start right in
Remember. keep it within ESQ words
and write on but one side of the
paper. There is still time to enter the
contest
LURE OF BARGAIN HUNTER
Here's an illustration of the ad-
vantage OF the penny as an induce
ment to trade. It's the irresistible
lure of the bargain hunting housewife
this writer contends.
Penny Contest Editor: That there ever
could be a question Of the usefulness and
power of the penny is beyond my ken.
In our days. where bargains aud cheap
sales are essential to the average
housewives peace OF mind as Is domestic
AaEpthcHc- the penny pays M dii iulpOf-
fanf part Can you. Mr. Editor. imagine
anything our dear wives viii not endure
for the sake OF saving a penny or two:
For instance any one OF san ffanciSco's
retail stores have but to advertise in The
Call and Post that great reduction Ia
price OF certain articles have been made
and that these viii be ON sale next Mon
day al 10 O'Clock. Dear WHEY Immediately
discovers that she has been wanting 10
purchase those very articles for some time.
bur that their price has heretofore been
prom 5itive.
Monday morning you VIII be disturbed In
your early morning slnmber. say & o'clock.
by dear wifey who says. Dearest. we
must get up early this morning. The \
store is selling just whar | have been
wanting for ever 80 long, at ridieulously
low prices"
one must necessarily humor wifey. yon
know SO out Of he'd y0u creep the morn
tngs are cold too. don't forget Your
shaving water l. lukewsrn YOU haven't
time for your accustomed bath and you are
buried through gour hreakfNst at
narksble rate Of speed. When finally in
the streetcsr behind Your morning paper
on the way 10 your work. you feel greatly
relieved
Wffey prts oa her best bib and tueker''
ana appears in front of the store at s
a. m. Every minute other wives arfve
also misses, widows snd children. all bent
ppor the same mission; TO save pennies
For two solid hours dear WHEY Is jostled
aud showed in her efforts to retain her
place = vantage near The door AT lsst
Tle barrier Is aoWa aud there'e wild
scramble. III the litfle wives aud others
appear 20 want the same article The hum
# voices never cease and the scene ar
whole. brings 10 think of uandeu30-
MUM. After TWO or three hours Of
hard work wifey starts hOmeward She is
mussed up. fired and inclined TO be liz
tie peevish until her purchases arrive
When hubby comes home al night he is
greeted by a smiling and thoroughly sat
ished wife ald confronted with variety
~ things. Dear wifev is as proud Of her
achievements at bargaining as peacock
is Of KS tail.
Hubby. deur look at the perfectly love
II what -you-mRy -caIl-it ! only paid 81 90
for It." tUnder ordinary circumstances
IL would cost So And this-and this
etc"
And yet there are some who dare to ques-
tion the power and usefulness OF the penay
Among these, however, you will not fad
yours truly.
f. n TANDBERG.