The Newport plain talk. (Newport, Tenn.) 1909-1939, 1913-01-02
PARCELS POST MEANS
MUCH TO NEWSPAPERS
Country Weekly Will Come Into It's Own and the Small
Town Store, Too VIII Be Benefited Instead of Harmed
by Parcels Post. 1t Don't Pay to Fight Progress for
Progress Must Be Met

touoN J WV W IN
be able TO send parcel post package
through the United States Mail. 1t is
a big change, Il change which has been
under discussion Tor quarter of a CEN
! fury, and the local me reliant who rca-
| LIES the advantages, will be the one to
! prosper under the new order Of things.
Arthur brisbane, in the New York
journal, gives very clear recital of
the possibilities Of The parcels post in
regard To tie country weeklies. His
editorial is worth repeating and is
given in part. His attention is called
totheinatter bytw editorials in East
ern weeklies and the one is fearful lest
Sears, Roebuck & Co., will drive The
small merchant out of business while
the other sees a new opening for the
country weekly. Mr.. Brisbane's edi-
torial is as follows:
"This newspaper is interested in
the welfare Of the local merchants, a
very big body of citizens, and in the
welfare of the country editor, upon
who sc energy, intelligence, patriotism
and freedom from harmful influences
This country depends for its growth
and for the stability popular govern
ment.
1--WE want most earnestly to impress
upon editors Throughout the country,
and upon the storekeepers i'm small
towns, that the problem of prosperi,y
for Newspaper or for storekeeper, can.
not be solved by opposing moGern sue.
cessful methods.
"When the steam engine came along
and threatened to wipe out. the stage
coaches and the little inns along the
stage coach routes, many plans were
formed in villages and in the offices Of
the stage coach owners to oppose TIE
railroads and overcome them.
"They were foolish plans. You car
do nothing bvopposing progress. You
can gain nothing by lighting agains,
it. You mustappropriale it and work
with it.
,"lf the editors throughout the coun
try and the storekeepers throughou1
the country will combine, if they us,
the parcels post instead of opposing 1t
they will soon find themselves posses
sors of new prosperity, and competi
tors on a real and successful seal,
with the great mail order houses lha
have done so much injury of late years
to the prosperity of the local mer
chant.
"No mail order house can pOssibl,
succeed in community AS we'll as III,
local merchant. if the local merchan
plans his business as inleiligently an,
economically as is done by his big dis
tant competitors. ... ...
Hitherto the great maj order house
have had the advantage in buying an,
distributing
Manufactures were compelled I,
deal through jobbers and mail orde
houses. They could not reach the con
sumer direct.
! "But with the Parcels Post an,
! through the Parcels Post, and Within
aid of the country newspaper ant
country storekeeper, manufactures
hereafter will be able to deal direc
with the consumers, and the grea
\ mail order houses will find that the
have real competition--An EAcellen
Thing For Everybody.
mo little merchant can possibl'
lcarry the enormous stock carried b,
the mail order house. And beilig IN
able to carry the stock, under the oil
system, he could not deliver il. Th
mail order houses had. the. adyantag
of sending their goods by freight lat
low price.
"Under the .pacels post, which vii
, constantly improve, the light ,articl
+. can be shipped to the consumer at,
minimum charge for shipment.
This viii increase incidently b.
tens and hundreds of millions annual
l the income of the railroads, although
e the presidents OF such railroads, VIII
are largely in the pay of express CON
parties. do'not realize that as yet.
: "With the parcels post working, tn
local merchant will have his cata
! logues instead OF great stock in trade
J The manufactures will advertis
through the local newspapers, an
e create trade for the local merchant.
''The merchant will have the cats
e logue. He will be the agent. He vii
:. be ON the spot, knowing the citizens
He will know the quality of goods am
be able TO guarantee them. And h