The Bridgeport evening farmer., 1913-06-21
.LOCOMOBILE'S FOR COMING SEASON
VICE PRESIDENT A. l.. RIKER
 BEST COMPANY HAS HAD.
Interesting Statement By MT. Riker Has to Do With Future of Makers
 of 'tBest Built Car in America"

| O~~~S~-AA-@AO
 Has to Do With Future of Makers 1 of 'tBest Built Car in America"
 The Locomobile Company's adver-
 Using announcement, which has just
 made its appearance, brings out the
 Tact that the company will make both
 right drive and left drive models. As
 the three or four high grade compan- ies have taken sides on this question. either committing themselves to right or left drive as the case may be, the Locomobile Company assumes the l strongest possible position.
 It is a proven fact that both sys- tenns of steering have important ad- | vantages and consequently the matter for the coming year anyway will boil
 itself down to one of personal selec- 1 ton. Some people prefer left drive | others right drive. The Locomobfqe l Company as a result have stolen a
 march on their important competitors, and are in a position to give the buy ing public of high grade cars what l they want.
 1 In addition to the production of both
 right drive models and left drive mod l els the Iocomobile will in all cases have the gear operated by the right hand, which the engineers of the com pany insist is the most natural ar rangement, as most people are right handed and in case of emergency
 the gear lever operated by the left
 hand is not 50 easily and naturally manipulated.
 Andrew L. Rdker. the vice president of the company. states that the season of 1913 was one of the best years that the company has known, and con siders it adding to the fact that the Locomobi1e is being held in greater esteem all the time.
 MT. Roche, the sales manager. has just advised that one year ago he had a very satisfactory number Of advance 1913 orders on hand, but now, year later, the business shows an increase of TT per cent. in number
 of advance orders for new 1914 cars. Eleven years ago." said MT. Riker, when we first brought out our gaso- 1ene car, we adopted for our slogan The Best Built Car in America and
 for years held to this ideal in the face of every consideration. When wel
 felt we had made our chassis as strong and as safe as any piece or automobile mechanism could be made, we devoted our attention to the crea-
 ton of greater comfort. We found
 many people were unable to take long
 tours over rough roads without becom- ing all tired out We found that one of the greatest needs of improve rnent. even in the highest type of au- tornobiIe, was in the direction of easier riding and greater comfort. We round
 that in the minds of the majority or people comfort was more important than any other consideTafion. We ex- nerinoenfed with springs, upholstery ana with other matters until we got a lead that has not as yet been over come. A large percentage Of orders we secured in 1913 were on a paSls Of superior r4ding comfort pure ana siynnIe As a result in 1912 our ten inch upholstery, special balancing or chassis and manner in which we Worh- ed ont our spring suspension and olh- CT details enabled us to get oroers that we think we could not nA"e s9e otherwise. Last year, in 1913, we made | . e-nec5al effort to improve the ap- pearance and finish of our proouct.
 e<FTor 1914 we have completed work | we have been carrying on TOT ions time, that ifs. the development or ene carbureter Our new and improved 1rarbTrreter for 1914 will make for de- creased consumption of fuel. and also |
 more power. as well as more con venfent and more perfect regulation of the running of the motor, g1Vlng the highest efficiency at all times.
 eve believe we have progressed a lot along the lines of increased luxury, as well as in new mechanical features, which are really quite numerous and which will not attempt to describe in detail as these are all given in our advertising.
 H have new tops, now lenders, new lamps, new finish of metal parts and other features which will make the r Loconlobile better looking and hand somer. One matter we have 1mproV- ed on is the method of carrying tires at the rear. This idea, which we origi- r mated, has been copied a good deal; and for 1914 the inflated tires will rest in 8 metal trough and are se- cured by a. steel strap locking device which prevents theft of the tires. and does away with the leather straps very largely; in fact leather straps need not be used unless you are carry ing deflated tire. The carrying of the tires at the rear is one of the many things in connection with the chassis that has increased the easy riding of the car, as 1t distributes the weight evenly on both sides of the chassis, keeping it's balance; whereas when tires are. carried on the running board there is a marked tendency to throw the chassis out of balance. Further more 1t removes tires from side of car, and as we have succeeded in cleaning the platform on both sides there is left low wide step on which women may enter to leave the car without any inconvenience or diff culty.
 4.It is the high development in such directions coupled with our ideal of always producing the best built car it is D. ssdble to make, that is responsi- bIe for our success. It has not been our desire to build very large mum Der of cars as we believe that a big plant and big production are hard to reconcile with the present attention which each automobile sholld have in order to represent the best in all di- rections of chassis building, finish and equipment"