Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1913-06-13
One Way to Success

may ~ ColitCdi.
We expect to succeed. therefore we
expect to get advertising.
We start on the assumption that a
Great mass OF so-called general adver-
Using is not directly brought to he
attention of this prosperous field be-
cause of the lack Of proper med sm
here in which to present it. Thou
sands OF articles of every day use
which the average citizen in city or
country purchases from the local mer-
chant have no particular call through
familiarity developed by perusal OF an
effective advertisement True. most
all of our people read the magazines,
or some of them, and few out OF the
state publications devoted to exploit
ing farm and poultry matters el3e-
where. Yes. Maine people are wide
readers and good buyers, it may be
said, but they are intelligent enough
to be discriminating.
The best. most instructive and
profitable advertising Ito the adver-
User as well as the customer) is the
kind that appeals to a patron through
his home newspaper or his home
magazine, and not some periodical
published in Philadelphia. New York
or even Boston. Maine men and
women are inclined to put confidence
in the manufacturer or dealer whose
attractive lad appears in the home
periodical in which they have con-
hdence. 1t is the nearest approach to
a personal appeal that can be made.
To fill long-felt want in the Maine
field for magazine of wide cirerla-
ton to be devoted to the develop
ment of the state agriculturally, to as
sist in the work of educating, in
spring and interesting the tiller OF the
soil and his helpmate in the home. is
our aim; to make it possible through
liberal patronage of the general adj
vertiser is our expectation.
By advertising. let it be known night
now. we mean the straight forward,
honest kind; no humbuegery. no quaok-
cry. no extravagant statements for us. if
we know it. We plan to advocate hon
est pack and proper labelling for our
farmers we will, on the other hand. net
lend the influence of our IS 900 circula-
ton to exploiting fakes and shoddies in
the columns that contribute to our sup
port. We do not believe in "robbing
Peter to pay Paul.
AS this announcement is intendedt to catch the
eye and hold the attention of both reader and
advertiser. it is only necessary to allude
briefly to the conclusions that may be drawn
from these terse and somewhat pointed state
ments. We hope that our readers will have
the utmost confidence and reliability in what
ever appears in the advertising columns OF this
magazine section. while the advertiser with this
confidence once established. may be assured
respectful consideration OF whatever he brings
to the attention OF the public through thissource.
Some Maine papers. who feared the operations
of Pure Advertising law as proposed in the
recent legislature. might be accused of having
had too scant consideration for the welfare Of
their reading public. although this prob ably
was not the attitude intended to be assumed
Maine Rural Life magazine seciion on the
other hand would gladly welcome the enact
ment OF such legislation, although it is
purpose to conduct our columns that no
necessity for such law will be felt