The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1913-08-15
appearing in Harper's Weekly and

Iowa Factories
To carry out the idea of novelty adj
vertising department designed to
give its entire attention to publicity
was established under the direction Of
VIII P. Green, a newspaper man with
seven years experience on Denver and
Chicago dailies, who also had made
quite study of commercial publicity |
The directors of the Industrial Assoc
citation entered into a three months
contract with Mr.. Green, giving him
free reign to create his own problems
and carry them out accordingly. BY
the work of this department Keokuk
is being advertised through such med
iums as window poster advertising.
such as one sees in the windows OF
Keokuk stores, picturing events of
national Importance. The actual cir
culation of Keokuk pictures in this
field has been 10000, and the number
of people whose attention Keokuk has
been brought as result reaches
far into the millions. In adj
dition to this, arrangements were
made with press syndicates, such as
the Western Newspaper Union, and
special service writer's, for instance
Frederic J. Haskin of washington. to
run special articles through their syn
dictate. The department also interest
ed itself in the water power cele5ra-
ton, regatta and homecoming and q
great deal of the publicity work con
nected with them has been done for
I the committees by the department.
The Industrial Association took this
step in connection with the celebra-
ton, realizing that it meant the colp-
| ing to Keokuk of thousands of people
| from all over the power zone, factor
of decided commercial advantage to
| the city.
Know About keokuk Everywhere.
A strong follow-up campaign will be
! undertaken in the path of the publicity
given Keokuk and the water power
development. Each week finds the
Industrial Association In communities.
ltion with firms looking for new loca.
tions. A change on their part means
/ an investigating of Keokuk. Every
corner of the world has heard of Keo-
kuk, and electric power from the Miss
tissippi is identified with the city
wherever its name is spoken In its
publicity campaign the Industrial As
ISOLATION has covered the field. Re
suits are bound to come, following the
| widespread knowledge of conditions
and advantages here. especially in view
/ of the thorough manner in which the
association is presenting its PROPOSE
i lions to every concern and individual
making inquiries
i AS stated at the start CT this article
there is great deal Of work to DC
done at home. People are to be in
i terested In their home city. CIVIC
i pride is to be awakened. Each indus
j try should have the cooperation o.
fellow business men, and prospective
j enterprises must be welcomed cordtc.
lily. The Industrial Association is in
4 terested in every detail which will
better Keokuk There is more to oe
done than the bringing of factories
Good streets kept clean, sanitary con
, ditions in eve-y Fart of he city, 5Sr
, ter buildings, and more of them, improv
ed residence districts, better Workins
conditions, ample shipping facilities Al
an advantage to the manufactures al
ready here and as an attraction 10 m
, concern that is considering this as ;
location, schools and educa'lcl. colyen
tions-all these, and MANY more ar
I included in the field Of activity.
!, Keokuk TODAY is more beanEiful thai
i at any time in its history. Visitor
returning after several years atsenc
: remark at the cnange on Main street
! new store fronts, more push and eneI
!, ey among the merchants, and then pas
: sing to the residence districts, bette
! streets. new homes and Did ones tina
have been improved, all a Icing TO tn
!. betterment in general appearance. |
! all of these things the Industrial Asss
! citation. through its special commute &c
has had a part. People have bee
awakened to take a pride in keoku
thew have been made to feel that Their
/ is goal ahead worth working for, an
i. to feel that Improvement in each littl
/ detail is felt in the Improvement 6
7. the whole.
al Summarizing New Things.
To the majority of people the In
: proyements that have gone forward i
: Keokuk during the last two years al
familiar. They have appeared In priv
. 80 many times that to go into deta
= regarding them at this time would
= useless and waste of space. On tn
Z other hand some sort of condense
= summary is valuable in that it sho"
d at a glance what has been accomplisl
ali ed and is row being done. To thu
q end. the field of work in which the Il
:. dustrial Association of Keokuk he
e been actively engaged has been d
yided, and q few words concernin
ts each project is appended for the ge'
ri e-..;,,, of the p,yh1fe