Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1913-06-06
BEAUTIFUL
SUCCESSFUL NERO HANTS
AID IN CLEANING CT I.
Co operation In Observance Of Cleanup
Day Brings Business.

Thousands Of business failures are
up the largest part Of these. In al
most every community one or more 20
on the list Sometimes they have in
vested their last cent i'll an undertake
ing, with nothing in reseEye for any
emergency. They SOON find themselves4
hopelessly involved, with debts conA
stantly creeping up around them. untnd
the pressure Of creditors is so greaW
that they can no longer sustain it, aItKJ
bankruptcy is the result.
The wages of thnngbtlessness is fai1
ure. Go into business with your eyes
fully open and know what you are
doing. If you have S5DDtto $1,000 or
more to invest in 1octi enterprise
keep out at least Is per gent as re-
serve fund. This will help to tide you
over any difficulties which may arise.
When you start in a small way and
overburden yourself by accepting too
! great credit from some wholesaler on
| the capital invested you III once invite
| difficulties Unless ven have D remark
| able run of business when you first
open up your heavy obligation to the,
wholesaler will come due and you will
| find yourself entangled.
At once you will try TO borrow money
to protect yourself, but this is hard to
get If you are indebted to the whole
saler for the amount of all the goods
| in your store s5 5 - : esss11t
One of the chief carses Of failure is
| the lack Of ideas by which to make
your business attractive to customers.
Advertising in the right way and al
the right time is the best means Of
stirring up trade. aevera, years ago a
man who had learned the grocery
business in large city went back to
his home town and started in a small
4 way. He was a willing, hard worker,
but through lack of ingenuity and
initiative be had to close his place
losing the money he had invested.
4 Two years ago with a resourcefu.
silent partner, he again went into bust.
{ ness in the same town. 8This time,
4 with the assistance Of his partner, the
business was given life and made &c
E live and expand. The partner at once
inserted an advertisement in the local
paper which read: Our homemade
|. pies are good enough for Mayor JOHN.
Aren't they good enough for your
The personality entered into in this adj
vertisement at once focused attention
to it. The mayor was running for re
election at the time, and the advertise
; ment helped him also.
This was only the starter. Others
: even more original were brought be
I fore the people through the medium OF
the local paper and at once caught and
held the attention of, all. Day afte,
: day new features were tried. Their
J, methods teemed with life. They show
4 ed clear mental vision and an insigh
: into human nature. The advertise
ments' offered the things that peopl,
; > needed.
Last year the town had CLEANUP
Z week The new stores3at once adYer
y tised brooms and paintHand other nee
essary commodities at reduced prices
4 Recently it started on its own accoun
II a town beautiful campaign, adding 81
its stock many things. that could b
I used in this connection thus creating
. bigger field for Development. s jS3
- The returns on the original invest
) ment have enabled the partners to ope
Z two other stores in nearby towns
{ where the same plans for getting bus
y ness are being $siilrcSsfhily5 used. SSaS