Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1913-04-12


ducts alonE purely economic lines n
81 comparatively recent origin. more
attention having been given possibly
20 the side ~ production. However
important Il may he 20 BE- able TO
grow crops n large quantities. or 81
| particular qualities Nc minimum
cost. e n equally important Ia be- able
TO dispose ~ thorn In the most eco-
nonlcai way and Ia the best possible
advantage. for frequently the eusleeg
ana largest profits IN any business are
those made through methods Of han
dllne. matketlnG and dlstrihutlon.
and u IL here that judgment based
upon economic principles must be *.
crciscd and careful dealing resorted
% II the highest returns are 10 90
realized.
4 common method 81 dlsposing II
the crop - by selling directly TO re-
iailcrs which has proved successful
In some instances ~ choosing only
one dealer In place ana putting
nothing hut first-ciass material on
the market The most usual method
of disposing of fruit crops MS con-
trasted with selling other farm pro.
I WNfNNf - AMHWNAH NNNWNlFHfNM AAAhA
chants. This arrangement. however,
has not proved entirely satisfactory,
the reasons for which are attributed
partly To the system. partly 10 the
! middlcman and partly 20 tho pro-
Queer. the middleman always looking
out r1r his individual interest, taking
advantage frequently Of the pro-
duocr'E ignorance Of marketing and
market conditions. while the pro-
Queer In many instances performs nlu
part OF the transaction In q careless
Indifferent. or haphnzard way. rho
business 81 conducted on the plan that
n there is any profit II belongs 10 tho
commission man; ana II any loss. II
goes 10 the producer. This frequent
ly invites dishonesty. and much
swlndllng has brought the commits
sion men as class into disfnvor ana
sometimes unius,iy.
selling through cooperative ussoci.
ations. which is mere largely prac-
ticed by the fruit growers ot the west
than any other section 81 the United
States has proven successful just ~
proportion as the members have fol-
lowed the rules. regulations. and In
structions oi such associations which
In many cases has been done with
very gratifying results In addition
60 returning profits To- the producer
which formerly went 10 a number OF
mlddlemen. cooperation has taught
the grower the economic value OF a
first class product the economic inn
posiance of picking. packing and han
ding his produce. and fair dealing
a. ma
w. ~. Chandler. OF the Missouri
experiment station. who has secured
Information from quite a large mum
her 81 cooperative associations re-
garding their methods Of distribution
and marketing fruit, points out that
the growth of the cooperative move
ment among fruit growers In the
United States has been vory rapid
during the past ten years. even sur
passing the expectation OF the most
sanguine and best-lnfoTmed men IN
ter ysted In the fruit business. num-
her Of failures among tho orgnnlza'
tions, however. are reported.
From the reports or number az
successful associations submitted 4"
the station IL ~ shown that COOPER
tlon enables wow rs 20 make uH" ut
"A number Of better business mothodh.
| IN Iy enabling them. through thelr
manager or representative, 20 meet
On equal terms thr men with whoh
they deal Their representative
Thoroughly understanding the mar
/ Ects with an the growers ana "A good
mack behind him controls business
that demands respect, and he Shouiu
| generally be- able 90 set the price
: n must be remembered, however
thnt cooperation Is not for the phf
pose of creating monopoly or iorc-
| ing unnatural prices for the product
It2l Il frequently brings about oV
| forces track settling, which IN the
opinion OF some brings better results
than consiening. one association re
J porting that FOR 27g ears consigned
! il received an average of 81 per Graf"
and for esS cnrs sold on track sl'ae
DER crate. tD wholesale dealing ~
| made possible. not only va HSilinE
/ ,,rr products but In buying anything
the grower needs. especially packing
| materials. spraying mat"rlaN' l''''
! izers and the ike 90 Because "t
the larger business II contFolA 'n' az
| sociation is likely 10 get he,'er SCI
| vice from the fhllibohNi wv"
nlants. etc. Then u iH in posi-
lion 90 secure adjustments win INC
railroads and other large concerns on
points of disagreement when the COZ
al litigation would make such Hu
ns,mcnts impossible with the small
| grower" t5D Men of better business
/ ability than the average gro"er ga"
he secured TO manage the associa''oi''
which means much In the eoohon''N
disposition Of fruit crop or MOS,
any other crop. for many OF the "'S'
growers. who understand their i''e"
and tn methods OF care the best are
not the hest adapted to deal WIN men
| ana markets and market conditions
Cooperation further enaeles grow
ors an make use OF fruits grown W
small quantities. which are oi'eh
wasted because no man has enough
| IN sell TO advantage Win coopeI",
| lion a car could often be loadnh an"
| the fruit used 20 some advantns' :"
eaoh grower. carload Tets heinz con
| sldersd the economic Unit OF snip
ncpt II secures better eqnlpn''hp
for handling crop In seeuon' nA