The Washington herald., 1913-04-13
AN p

cars that will run wherever there is room
| to get through. Our American cars are
winning out against European cars strict
~ on the basis of meritat lower prices.
| If the European manufacturers could pro-
duce as. good a car at the same price, the
/ European dealers would sell nothing but
the home product. 1t is simply business.
Sentiment plays a very little part in the
commerce of the world. Here is the story
Of American ascendency in figures:
Exports of American automobiles dur
ing the first ten months of 1872 amounted
to nearly Sc, 900 according to govern
ment figures. AS compared with the cor
responding period of 1911. this represents
an increase of something over So per cent.
THE number of automobiles involved
| is in excess of 10000, which is about the
number exported during the entire year
| of 1911. Estimates by automobile manu-
| facturers indicate total of about 2, 500
automobiles experoted for the whole year.
1t is authoritatively predicted in the auto
mobile trade that the total exports In 1913
will be above 81, 900 cars
Medium priced cars figure enormously
in the bulk of this export business This
is due to the fact that the automobile in
dustry in Europe is not al all conditioned
to compete with America in this field.
Their output is far too limited to fill the
demand. and consequently their manufac-
turing costs arS much higher.
1T is estimated that during 1913 the
United States will produce more than
SOC, 600 automobiles. This is three times
the estimated product of all the coun-
| tries of Europe. In our country there
are seventy-two manufacturers in the
40-horsepower field alone.
american automobile manufacturers
apparently are just beginning to realize
the enormous possibilities OF business
with our neighbors to the south. II
you haven't kept up with the progress
of the automobile in South America, Just
consider Uruguay.
Few South American cities, in pro-
portion to the humber of inhabitants,
| show many automobiles in use as
does Montevideo, yet the number is in
creasing very considerably. During De-
cember and January no less than lis
high priced cars entered this port and
were sold. There are now more than
1900 cars licensed in Montevideo. about
1900 being the total. for the whole re-
public. The main cause OF this large
number is the 100 miles of macadamized
road which traverses a fine agricultural
country. A motor car can negotiate all
parts of the republic when the streams
are not in food.
''Of the machines in use there those of
American manufacture are we'll repre-
scented, numbering about one-half of the
total. Consul Cooling says the Ameri-
can machines give every satisfaction.
the only criticism being that delivery is
not made rapidly enough. Many orders
are now awaiting the arrival of cars.
1t is extremely doubtful if there is a
better market for the sale OF American
automobiles anywhere at present than
Uruguay.
Our medium-priced "4os' will figure
big in the South American market. We
have had and still have stiff competition
with the French and British. But the
, Latin Americans are shrewd buyers,
and as they learn they can obtain 10
horsepower cars, with four forward
speeds. oversize tires. electric lights. big
springs, 14-inch cushions, wide seats,
vast overcapacity. everything in a car
especially adapted to their roads, the
American manufa cturer will be supreme
in this rich market-as he should be-"
E H. Bawer local agent for the ks
sci kar, last week received news from
the Pacific Coast of the samalgamation
Of the Kissel Auto Company, of Los
Angeles. and the Standard Motor Com
pany, of San Francisco. under the name
of the Pacific Kissel Kar branch. An
idea of the extent of the operations in
tended by this new company may be
gathered from the fact that the new cor
poration is capitalized at $4,000. This
is the largest automobile company ever
organized on the Pacific Coast.
The incorporators are W. H. Hughson
and G. w. Emmons, of San Francisco;
H. K. Butterffeld and E. Roger Stearns,
of Los Angeles, and George A. Kissel,
of Hartford. Wis. The latter is presi-
dent and Mr.. Butterf1eld is vice presi-