New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1913-04-13
AUTOMOBILES.
AUTOMOBILES.
AUTOMOBILES.

his AID. Is For A
Only and Onl
YOU'VE BEEN HOPING and praying for years for
the kind of car you thought some big manutac-
turer ought to build and that you knew you could
sell.
THAT IS TO SAY, light touring Car of about rs
horse power, made so well the maintenance COST
would be as little or less than any other car on
the market; one that would look the part act the
part: and vet sell in the nelghborhood of 500.
THAT WAS ABOUT THE PRICE you set
wasn't it,
YOU'VE ASKED for that kind Of Car, insisting
that it be one the owner wouldn't feel he ought
to leave in the alley so the neighbors wouldn't
see it!
A CAR FOR THE KIND OF OWNER who wants
his moneys worth in looks as well as perform
ance and who doesn't care to be pointed out as
one who bought the cheapest car.
SUCH A BUYER you've told u.s. would pay few
dollars more to have that was worth more
than the difference.
YOU'VE KNOWN that there were only two, or pos
sibly three, concerns in the world that could
make such car at such price. Millions OF cap
tal, and plants equipped with special automatic
machines throughout for making every last part
of the car, are necessary.
AND DOUBTLESS IT HAS occurred to you that
the reorganzed Maxwell Motor Company was
in ideal position to produce such a car-hav-
ing the capital the plants the organization
and clean slate That is to say, plants ready for
the work and no old models or material in
course of construction
AND, YOU'VE HEARD WHISPERINGS that
that was the sensation the Maxwell Motor
Company had up its sleeve.
WELL, WE HAVE-and we've tried to keep the
details from getting out because we didn't want
to start stampede of buyers until we were
ready to supply the Butyou can't send test
cars all the country-as we had to do to
prove up this product to our own satisfaction-
without starting trade gossip. And trade gossip
goes fast and far. It isn't always accurate, but
it goes just the same.
WE ARE STILL DETERMINED to withhold all
detailed specifications and the real price from the
public until we are ready to deliver a few thou
sand cars-or at least until demonstrators in
the hands Of our dealers.
PAST EXPERIENCE with stampedes of the kind
that will certainly ensue when the features OF
this generally known, teaches US that our
plan is right.
BUT MEANTIME-and here's why publish
ing this ad. to dealers-the information is leak
ing out; dealers coming to Detroit wanting
to contract.
THAT'S ALL RIGHT-but want to start right
with this proposition. It's going to be the big
gest, greatest thing this organization has
done--and you know the men who comprise the
Maxwell organization of designers, production
sales and advertising experts-from Mr.. Flan-
ders down-have done the biggest things that
have ever been done in this industry
WE WANT TO START RIGHT We want to Sc
lect the best dealer in each town-the one who
has the best standing locally, and the kind of fel
low who will take hold of this product not for
day. but for his whole future-to go along and
stay with us while we both make money and at
the time giving the buyer more for his
money than he possibly get elsewhere
IT'S A QUANTITY PROPOSITION and when
you see the you'll say it is permanent prop
ostion. b,
THAT'S WHAT YOU'VE BEEN LOOKING FOR
that's what we've been aiming at in producing
this car. Coupled with our ST OBS 1851 and our
A. 1,vosV vv~Sll