The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1913-02-07
Revision of the
Public Printing
First News Printed in Idaho.
Continued from page l

First News Printed in Idaho.
Two thirds of the values of the
. printing houses are in advertising
and while advertising as such is the
subject OF some sceptical ridicule,
yet it is here and is a necessary and
satisfactory line of human activity
and may as well be accepted The
first news service ever offered in the
present state OF Idaho was unique in
that it was unaccompanied by adver-
tising and it failed. It was the work
of. some prehistoric race. carved on
lava boulders on the site of the city
of Pocatello and about five minutes
walk from the present Pocatello Tri-
bune which with a smaller force and
advertising connected with it's news
service, does million times as much
each day as did these others the an
cesters of the Aztecs.
The first advertising ever done in
Idaho was by Captain Clark in 1905
when he mentioned to the Nez Per-
ee chief in north Idaho that his peo-
pie back in st. Louis had book tell
ing the way to Heaven. Results
were slow in those days and it was
~ years before they received the
frst reply to this ad (not classified)
In 1882 three Nez Perez braves con-
fronted the captain in st. Louis and
asked him for the book.
First Commercial Club.
The first commercial club that ever
made an effort in Idaho was the Nee
Perez braves who met Rev. Jason and
Rev. Marcus whitman at the rendez-
vous on Green River in 1881, and
offered bands of horses, cabins and
fields If they would go home with
them and explain that book to their
people. This was the indirect result
Of that first advertising, and memoir
able booster work for Idaho. for
Whitman returned Immediately to
! New York for more people, and at
another time he went back to Him
!. OILS and returned with a thousand
The Cycle of Methods.
AS was stated. the first writing or
printing done in Idaho was on the
lava rocks. but more recent customs
placed it on paper and then the Da-
per was pasted on rocks or barn doors
or telephone poles. bearing notice
that on certain dates certain shows
or sheriff's sales would be held.
Changing custom convinced the show
men that people did not ston to read
such things unless it was shown in
: gaudy pictures of great size and as
i the sheriff could not picture his pro-
posed sale, he, places it in tine news
paper. for people no longer 60 to the
S2layas to look for the record of events,
nor stand before barr doors and tole-
phone poles, to get it: they want to
get it from the printed page at home
while resting from the days chase,
Just as you are doing now.
Newspapers VIII Pass Away.
-fi This being true In the present age
the newspaper should be accepted as
the means of publicity. When Gus
toms change so that all the people
Fare losing interest in newspapers and
\ most of them are seeking current in
formation by watching the films at
the picture shows. then let the coun-
ty clerk herald the doings of the
county board on the films. let the
school superintendent give the date
Of school elections, and the school
board picture there what they have
done with the peoples money. show
how big a. pile is left over or how
their district is 'in the hole" and
why So long as the newspaper is
\ the most popular and most conven-
.eient medium. let 1t be the common
carrier for oil this information, and
: the legislature fix thu price or condi-
lions for the service.
NIX ~ The Need OF Publicity.
It Is the duty Of government to
protect the weak against the encroach
tment of the strong; the; honest
pagairist the acts of the. unscru pulous;
land publicity OF the acts Of public
Servants in dealing with individuals
!. has proven an effective means Of pre-.
venting the unscruplcus from exer'
cising their greed. Acting upon this
principle, the publication Of the
acts Of state boards. county boards,
. city councils and school boards has
been advocated. It has been re-
uuired Of county boards and school
boards, but the plan laid out was