Evening star. [volume] (Washington, D.C.) 1854-1972, 1913-08-24

horns; But stationery amt enough. We must adopt
trademark too"
"A trademark YETI broke in Jonas. @Say we don't
have to 60 crazy all at Let's crawl awhile. m
lust beginning take coffee cake with my lunch What
is necessary l say buy but no fancy things yet"
AT which point Berg entered the office aYou fet.
= lows make enough noise for boiler factory. |
could hear you fighting clear upstairs"
@Mr. Berg said Justus ignoring their neighbours
comment. Il agree with your ideas We are back OF the
tires and what's more say ought to have trade
mark too-a growing concern like Switzer Brothers.
You know what mean, sort OF design that'n make
sad BeTa asy I'll strike
off something right away, while you wait.
He sat down and drew letterhead from Jonas desk
"You don't have to waste good paper" COM
planned Jonas. ave pay enough for it. Here! Take
the back of an old envelope
Berg glanced at him and began to sketch. @Lets
Your Jonas Joel, and Justus-that makes it
a little hard They all start with the same letter.
He ag suddenly burst into Laughter, 49,, avo $780,,
mo; but never stopped to think of it before It
fits WELL"
what fits so well?"
Berg, with much effort Strengthened his features.
@he fact that you got the letters in front of your
Names" He picked up another envelop from the waste
basket and made a few rapid four1shing strokes.
Allows that
The IHREE JAYS BRAND
al never heard Of it before, did you, Jonas?"
"Nor l. added Joel.
Somehow other it looks queer to me- said Jonas,
wrnkling his brow perplexedly.
That's just the point grinned Berg. cts little
things like this that make people famous You wanted
trademark that7 attract attention. and bet you my
bottom dollar this wil'
TT did-from Coast to Coast. Justus' new card
a magic SPELL Even that confident individual
astounded at the celebrity with which he secured
audiences. Buyers whose doors formerly i'm
pregnable opened their offices to modern
Hes jay, all right" remarked Miss Boyle of the
Emporium to her assistant. "Why, he don't
the Joke If the other two like him, they must be
wonders. The next time I'm downtown must remem
Der to drop in and take look at them. The Three
Javs'-it's too good to keep'
Throughout the continent the talismanic letters
evoked smiles and curiosity Buyers made it point to
visit the dngy quarters of the Swtzer Brothers, and
returned home to tell their associates wonderful tales
of the partners. Always murderers of the Kings
English they credited with half the standard
jokes of the dialect comedians Their bunders became
traditions in the trade and with notoriety pros
perty.
Year by year their reputation and their business
banded. The brothers waxed sleek and compaisant
under the change their fortunes but lost of their
acrirnony mutual contempt They continued to
snarl and quarrel the merest tes As of DID, they
contested every question: and fought another to the
point of personal violence.
element cropped up in their squabbles, with
Jonas marriage. His father in law had lent the
struggling merchants ten thousand dollars to invest IN
the business, and thereafter Jonas assumed to himself
the prerogatives of phlanthropist and banker.
The firm moved into better quarters, and in time was
changed into corporation. Jonas demanded the
treasurershp of the company, and only after fight
lasting entire day yielded his exclusive right to sign
checks. 1t required the services of two attorneys to
convince him that Joel and Justus were legally empow
cred sign his absence; whereupon he fatty refused
absent himself from the business, for the sake
OF vacation.