El Paso herald. (El Paso, Tex.) 1901-1931, 1913-12-11
bDGLUB DEFINITELY DECIDES ON
LEGITIMATE ADVERTISING ONLY
Space Will Not Be Bought in Programs Other Doubt
full Mediums Organization Resolves, Though Mem
bers May Donate to Worthy Projects as They
See Fit; Illustrated Lectures Devoted to Ed
ucation in Advertising to Be Considered.

I not believe in putting any money into
I ads On the arch or on the program.
Q. H. Baum brought the matter to a
| close by saying: 4 believe that every
man who has spent any money in pro-
! gram advertising has found it wasted.
/ If the Ad club is to do US any good 1t
is for just such purposes, to protect Us
from this waste. 1 therefore make a
I motion that no member Of this club
buy any advertisement for any program
or arch or other such enterprise. II
individual members wish to donate
sums they may. but they are not to buy
advertising space"
The motion was seconded, voted upon
and carried
Byron W. Orr; chairman Of the rules
committee, read the constitution and
bylaws Of the society, which were
adopted as read.
Some amusement was caused by the
objection Of o. H. Baum to the repeated
use of the word man" in the consti-
tuition, on the ground that it might be
taken to mean that business women
would be debarred from the Organiza-
ton This almost precipitated a woman
suffrage discussion, but the matter was
settled by the suggestion of H r. Nc
Clintock that the word man be accepted
in its biblical sense. n. P. CarlOck. the
secretary, read the standing and special
committees. President Adams appoint
ed an "on to Gainesville enthusiasm
committee" consisting of J. c. VIII
P. Carlock. This committee viii boost
for the Ad club convention Of the state,
which will be held in Gainesville, Texas,
early in the winter, and will also en-
deavOr to secure for FL PasO the con-
vention of the state for 1915.
President Adams read a letter from
9. W. Thomason, OF the stae society,
desiring the appointment of a member
Of the FL Paso Ad club for the state
directorate. Mr. Thomson also said
that Ell Paso had the largest charter
membership Of any Ad club formed In
the state
NJ P. Carlock was appointed by pres
ident Adams to the directorate.
z. c. Davis read a letter from Henry
Frederick Duck, boosting the Toronto
convention Of all the Ad clubs in the
country.
Illustrated Lectures Proposed.
J. A. Tobias, as chairman of the edu-
catiOnal committee, spoke of a series
of lectures. illustrated with lantern
slides The cost OF bringing these
monthly to FL Paso would be $50
These lectures teach advertising
from the ground up" he said; they are
upon: Why do we advertiser What
does advertising do for the advertiser
What does advertising do for the con-
sumer% What are the relations be-
tween sales and advertising? What eff
feet upon sales has Advertising and
Are the effects Of sales the only re-
suits obtained from advertising? It
was decided to leave the decision about
this series to the board Of directors
It was decided to hold a luncheon on
the second and fourth Wednesdays OF
each month. with a business meeting
whenever called
Among the new members who have
come into the club are Louis Zeiger,
Dexter Mabel. I. s Winner, the Boston
store. H o. Secrist. Joseph Merkin, r.
Rhodes and II. L Hickman