El Paso herald. (El Paso, Tex.) 1901-1931, 1913-08-23
NEW COLE CARS ARE
OUT OF FACTORY
Many improvements are Shown in the
1914 Models of the Cole Factory
All Parts Standardized


Indianapolis, Ind, Aug. 23-In an
nouncing to the public its series nine
models for the coming automobile lis
cal year the Cole Motor Car company,
OF Indianapolis has accomplished its
ambition to produce the standardized
car OF the industry. A roll of honor
among the different automobile parts
makers has been established and it has
been declared each member of the COM
binatiOn is the standard by which all
similar parts are measured.
The standardized Coles roll of hon
or consists of the Thinker Detroit Axle
and Bearing company, the NOrthway
three-pO1nt suspension motor manu-
featuring company, Mayo Radiator com
pany, Dayton Engineering LabOratOr-
les company's electric lighting, start
ing and ignition system; Detroit Steel
cOmpany's springs, Hydraulic Pressed
Steel company's frames, Firestone Tire
and Rubber company's tires and de-
mountable rims, Stewart-Warner com
pany's speedOmeter, Taylor Mfg COM
pany's tire pump, and Stromberg Mo-
tor company's carburetOr-
And in making their announce
ment as a preliminary, the Cole people
declare they are talking economic
Standardization and not mechanical
Standardization
Their line for the coming season
consists OF a four and six cylinder
model which are identical in cOnstruc-
ton and design throughout. The mo-
tors have a IA inch bore and a 5 IA
inch stroke. a wheel base of 120 inches
on the four cylinder and 1S7 inch
wheel base on the six cylinder The
tires on the four cylinder cars are 34X
4 IL inches and S6x4 II on the
six
In mechanical construction through
out both care identical. The same
axle that is under the six is under the
four: the same motor is in the four
as is in the six" less one pair Of
steering gear, the electric lighting,
starting and ignition systems are the
same.
On the new models a six volt Delco
Electric starting and lighting system,
which is the only system manufactured
this year by the DelcO company is used
in conjunction with a three cell bat
terry.
The lighting system is of the single
wire six volt DelcO type all wires be-
ing carried in brass conduits. Both
trouble and tOnneau lamps are regular
equipment, The head lights are eX-
ira large. The side lamps are pro-
vided with side glass and rear bulls
eye to illuminate the running boards
The tail lamp properly eliminates the
license tag
A novel improvement IS in the ad-
dition Of the circuit breaker used in
place Of. fuses, insuring the electrical
system against damage and at the
same time giving any warning OF any
short circuit and quick Information as
to its location The starting, lighting
and ignition switch is built in one I'M
II and provided with a Yale lock The
car can be locked with this device
against automobile thieves or joy rid
ers.
The Delco organization has added
an electric horn to their equipment,
which has a pleasant tone and this is /
regular equipment on the Cole The
button to operate the horn is located |
in the center of the spark lever on the |
steering column.
The running boards are clean and !
clear of tool boxes. tires. battery boxes, |
etc The battery box is swung under l
the front floor board, the tires are car |
rled on adjustable irons at the rear or /
the body, while provision is made for /
the tools under the right front seat
The frames on both models are Of 1
the double drop type permitting of i
small turning radius and low center /
of gravity and at the same time Civ 1
ing proper clearance for Thinker bear !
lngs throughout, a new feature on the r
rear Thinker being the nickel steel /
housing to insure complete rightly. /
This Improvement has been added by }
the Thinker Detroit Axle company at /
q tremendous expense.
The Cole has entered the left hand /
drive center control class with its new 1
models. Pantasote top and Collins
sloe curtains as regular equipment
Long grain hand buffed leather is
used IN the upholstery with deep 1ex-
lble springs and genuine curled hair.
The front and rear doors, following /
european design, on the four and
1lVe passenger cars in the cylinder
models are extremely wide, "a inches
while On the six and seven passenger
bodies on the six cylinder models they
are p inches in front and &c inches |
ente4ing the tonneau.
The windshield is Of the rain vision
type securely mounted and made a
Part Of the body.