The Washington herald., 1913-11-23
new Light HUDSON SIX
PROVES APOPULAR CAR.
Howard Kneessi Says Average Man
Wants Car Weighing About
5000 Pounds.
UPKEEP COST is A FACTOR
BY HOWARD KNEEssI.
CN,n,rr- Hna.on Motor comuaD,.,

CMAnagef Hudson Motor Company.l
Every man has his ideal OF what an
automobile should be and should do. In
each case, his mental motorcar is pro-
portioned to his circumstances. The man
Of many millions wants large, luxurious
car. Probably his car will be driven by
a paid chauffeur
The buying price of the car cuts very
little figure. The cost Of upkeep, the
number of miles 1t makes per gallon of
gasoline, the expense of tires, the ease
or facility Of examination of various
parts do not particularly interest this
owner. He is looking for style, for
power, for the extreme of comfort. The
amount invested and the selling value
of the car at the end of a certain time
do not impress him as excessively inn
portant
On the other hand, a man Of small
means, possibly with a small business
or on a salary, or he may be farmer
or a man in a small town, has in mind
small light car of moderate power,
low upkeep expense, large number OF
miles per gallon, small tire expense. To
him to annual upkeep of the car or the
amount it costs per month is of vital
Importance. Between these two, there
is an army of motorcar owners and
drivers who can afford to pay from
1850 to 5000 for a car. They do not
care to pay more than this. They have
enough money so that they can pay
reasonable sum per year for upkeep.
They are looking for style, for beauty,
for convenience, and for as much as
possible of luxury. They want car that
they personally can drive readily and
Reasurably. They want one that is not
too big for the family, and that will
not cost them excessively for upkeep.
Should you ask one of these men
what was his mental motorcar, his
ideal of what would suit him best, he
probably would say "a car about LIB in
wheel base. a six-cylinder car because
Of its smoothness and fiexibility, car
that weighs not over 5000 pounds, that
W. -commodate four people nicely and
FIVE or six people in an emergency" He
would want a car that would not cost
too much for upkeep expense. His tires
should be in the. neighborhood Of 34x4,
which is about medium standard size,
The horsepower Of the car should be
from forty to forty-hve. He would ex-
pect to get from fourteen TO eighteen
miles to the gallon of gasoline. He
would want a car that was started
electrically and lighted and that had
left-hand drive and center control. His
car should be of such a class and
quality that 1t would. at the end of a
year or two, retain good investment
value That is, If he wanted to trade
il in for another car or wanted to sell
it, he could get a reasonable figure for
it so that the total cost per annum for
his motorcar pleasure and usefulness
would not be excessive.
What / have said believe is about
the general opinion Of what one hun
dred thousand men would consider an
ideal car for a man in moderate circum-
stances
Announcement has just been made of
the light Hudson six. Much interest |
has been aroused because Of the fact |
that 1T is aimed to suit the ideas of |
the great middle-class army of motorists |
who want a car such as described at |
the price given, and I believe 1t to be |
the ideal car for a man in moderate cir |