Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1913-07-01
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by w. ]. MORGAN

| A recent government report shows
that "a commercial vehicles valued at
/ $134,777 have been exported during
April of this year. and 1877 vehicles,
valued at $1,s33,56 have been ex-
ported during the ten months ending
with April. It is only since July l,
1912, that the government has kept
a separate record of comnerclaI
motor vehicles Previous to that Time
they had been recorded with pleasure
cars
While those figures show that the
export business of American motor
trucks is very small in comparison
with the export of motor vehicles
from this country, they nevertheless
indicate that the former has also Sc
cured strong foothold in foreign coun-
tries, and the next few years will
unquestionably show a marked IN
| crease in their use in other countries,
as has been the case with pleasure
cars of American manufacture.
| The Star Is just in receipt of COM
munication from c. b. Mcclure, for
merly of the advertising department
of the U. S. Tire Company, and who
was recently appointed to an impor-
| tant position in the advertising de-
partment of the Lozier Motor Com
pany, Detroit, Mich. There are a few
| young men who are more widely and
| favorably known to the daily news
papers than Mr.. Mcclure, and it Is
to be regretted by many New York
newspaper boys and by the newspa-
pers of adjoining cities that Mr.. Nc
CURE did not remain in New York
and the Lozier Motor Company is to
be congratulated upon securing his
services.
"A stitch in time saves nine" is an
axiom which George Eveland, of A.
c. Spalding & Brothers, claims would
apply very nicely to the main road
between Newark and Rockaway and
Dover, especially the section lying be-
tween the Passaic river and Parsip-
pany. This road in the past has been
given strong preference by motorists.
Mr.. sEveland says that 1t has become
fairly well saturated with small holes.
which should receive immediate at
tention. 1t must be remembered that
should the condition of this road be-
come seriously impaired there is very
little to choose from in other road
ways covering the immediate section.
The Star would suggest that this Sec
ton of road be given immediate at
tention by way of repairs.
THE time has come" said A. q.
Shaefer, general manager of the Alb
bolt Motor COMPANY Detroit when
automobile manufacturers must use
| nothing but the truth in their state
ments regarding their product, as the
public today can easily recognize the
| truth from a lot of superlatives re-
garding automobiles" Continuing,
Mr.. Shaefer said: 1.-The time was
| when you could tell the automobile
| buying public almost anything ana
get away with 1t, but today, through
| more or less thorough education,
gained by experiment and cost to
themselves. they know very well what
an automobile Is and what 1t should
| be, even though they do not believe
all that a catalogue or advertisement
says. In other words, the buying
public are commencing to senarato-
the motoring wheat from the chaff,
| and they know the latter when they
see 1t. The wise manufacturer and
| automobile agent will not make state
| ments about their product that can
be contradicted even by the novice in
| buying, but the average automobiled
| buyer is no longer a novice, as he has,
paid dearly for his experience and
lack of education in the past