Evening star. [volume] (Washington, D.C.) 1854-1972, 1913-10-30

\ notable event in the growth of
Washington. and an important one in
the history of one of the city's leading
mercantile institutions, took place to-
day when Woodward Iothrop for
mally opened to the public their remod-
eled stores in almost the whole block
bounded by 10th, 18th. F and 6 streets
and their new eight-story building on
| r street between 10th and 18th streets.
Many Washington merchants took &C.
cason during the day to inspect the
remodeled and new stores, and to COM
ment favorably upon the way In when
| the expanded trade of Woodward q
| I.othrop has been housed. The archi-
tectural effect of the new building Is
declared to be pleasing and, this struc
| ture has added 100000 square feet OF
floor space to the company's resources,
making possible the establishment OF
| many new departments.
| Added Departments.
| mems shoe department is one Of the
new features opened today, as well as
an art linen room. the latter containing
| some of the best examples of linen pro-
| duction of the old world. There will be
jewelry watch and DIAMOND shop
| added, well gallery of genuine oil
| paintings. The millinery stores have
been moved to the third floor of the new
! i street building. and, with the bringing
! of this section from the second floor of
| the old building. the company has been
able to gather all the various offerings
of women'S ready-to-Wear outdoor ap-
parel in one place
/ In the new toy store there will be
playroom for children. and there will be
a baby shop, separate from the rest OF
the establishment, where mothers can
make selection of many unique things,
/ including nursery fittings.
| Improved fixtures have been adopted
for showing blankets and bedwear in that
department, and large, new display rooms
| have been selected for the upholstery de-
partment. In addition. on the eighth
| floor of the new f street building there
are manufacturing shops where are made
screens, awnings and shades, and where
reupholstering and cabinet work are
done
On the eighth floor of the new building
/ also there will be an auditorium, with
seating capacity of $50. The chairs are
| removable. and when the room is finished
| it is the expectation that 1t will be avail
| able for meetings of Womens clubs, So
| cieties etc. as we'll as dances. On this
floor too, there is being established a
cold storage plant for furs, clothing. etc.
Arrangement Of Floors.
/ Six floors of the new building, which is
125 feet by 100 feet, are devoted to the
| selling of merchandise, with the seventh
floor reserved for executive and general
office purposes, including the company's
| mail order business.
i An improved cash carrier system has
been installed in the stores. as well as
new cases and counters Many new
fixtures and new lighting systems have
been installed.
i The opening today is being utilized
by the company for the display of fall
and winter merchandise of every char
acter, and many shoppers took advan-
tage of the occasion to inspect the
goods on display. Many of those who
visited the establishment today recall
their early visits to the Woodward &
Lothrop store way back in 1880, when.
then firm of two members. 1t first
esta blished itself in this city at 7O0
Market space, moving here from Chel-
sea, Mass