Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-10-05
Bic FIRMS ARE
FAST LOCATING
ON SOUTHSID
Lower Rents Prove Lure to Dozens
of Tenants Formerly Situated
North of Railroad Tracks.

The attention of Atlanta whole
salers is turning more and more to
the South Side as a place to locate
profitably and get away from the
higher rents that prevail across the
railroad tracks On lower Whitehall
street, South Pryor. South Forsyth,
Madison avenue. Carnett street,
Nelson street Trinity and Central
avenues and Walker street wholesaI-
ers are finding desirable locations
at a much lower price and are va
eating districts that seem destined
to be used almost exclusively for the
retail trade
A few years ago the Kimball House
was about the center of Atlanta's
wholesale district, but a great change
has taken place While there are
still some concerns on North Pryor
street which come in the wholesale
category, the number is greatly di-
minished, and their neighbors have
long since gone to the south
Recognizing the great tendency to
migrate, real estate syndicates have
laid off subdivisions on the South
Side. where they have invited the
wholesalers to settle. The Walker
street industrial development is a
good Illustration The mover in this
development, the Investment Com
pany of the South, bought about $500
feet of Southern, A., b. & A. and
Central Railroad frontage and put it
on the market.
Building for Chicago Firm.
Many of the lots have been sold
or leased and wholesalers are waiting
anXiously for the completion of the
new 100000 concrete building. This
structure is to be 300 feet long and
three stories high, and it will be
subdivided to meet the special needs
of wholesalers. No definite allot-
ment of space has yet been made,
but several wholesalers and ware
housemen have signified their inten-
ton Of taking space. Spur tracks
through this property will cost about
$4,000, and the wholesalers will
have easy access to the railroads.
J. R. Smith has begun the erection
of a handsome three-stOry and base
ment building on Whitehall street
between Stewart and Murphy ave
nues, for Fairbanks, Morse & Co,
makers Of motors, and this is another
sign of the times in seeking South
Side locations. MI Smith conducted
operations from Atlanta with the
headquarters of the concern in Chi
cagO, and received instructions by
telegram to 90 ahead.
This building carries with it a
lease arrangement which concerns
have found beneficial. Mr., Smith
owns ground and building, and he
has leased both to the company.
The building erected for Marcus,
Loeb & Co. by Nunnally & McCrea
on Trinity avenue has proved to be
satisfactory, quarters and soon it is
expected that announcement will be
made Of more such establishments
to be located in this neighbOrhood.
Marcus. Loeb & Co. are in the rear
of Nmnally & McCrea, which con
Germ is located at Al East Mitchell
street
The Dougherty-Litt Com
pany have moved Off North Pryor
street to a temporary location on
South Pryor, awaiting the compile
tiOn of their new home at 80 and 80
South Pryor. The new building will
cost about $4,000. and will be one
of the most complete Of its kind in
the city. The Kutz, Bodenheimer
and Rhodes millinery establishments
are in this section The old quar-
ters of the DOugherty-L ittle-Redwine
concern are being remOdeled by the
owners, Luther T. ROsser and J. II.
Porter
Another South Side influence is
the proposed freight depot on White
hall, near West End, and still an
other, the large concrete building
which is being erected for the local
produce merchants on Produce Row.
The latter structure is the property
of the L. & n. and Atlantic Coast
Line railroads, and will cost S205, 600.
The lot is 80 by 420 feet Produce
men will move off North and South
Broad and Forsyth streets as soon as
t1ie structure ie cpf0n1ptad