El Paso herald. (El Paso, Tex.) 1901-1931, 1913-11-02
Finding Markets For Valley Produce
A Timely Symposium By Men Who KnOw

which is a simple method of CONNER
cializing business property. Each sign
er would have direct ownership in the
property and enjoy the increments
thereof.
Management.
As to organization, the president
should be, preferably, one of the lead
ing bankers of Ell PasO, a man of wide
business knowledge and unimpeachable
integrity, in whom all would nave con-
fidence; and a secretary and treasurer
Of the same class. Next would be a
board of control, consisting of five
members, and they should be bonafide
farmers, actual tillers of the soil This
board would supervise the auditing, re-
ceiVe grievances and settle difficulties,
as well as advise with the officers in
the business control and management.
Expert Snles Manager.
The real business activity of the or
ganiZatiOn will naturally be in the
selling division. The general sales
manager must be a master at the bust
ness capable Of handling equally well
the local and foreign markets with
business economy and success Upon
his ability Of organizing the force I'M
der him, having the goods put in per-
1ect shape, and building up first class
service, depends the real and actual
success of the enterprise. The amount
of money paid such a man in salary
the right results can give satisfaction.
Thorough Development.
The organization, of course, would
ramify into the country and have sub
exchanges wherever needed; have eX-
perts assist the farmers in growing and
combining their crops; signing up acre
age and estimating the volume of crops
to be disposed OF; grading, packing, in
specting4 icing, etc Every road to FL
Paso would have to be a good road
Every road to Las Cruces would have
to be a good road, and so on to every
subeXehange in both valleys. And as
Hn 20 do #nmd #rn
point where he realized that there are
certain market requirements that must
be filled to obtain the quoted market
price, everything would come easier for
him, and the machinery of cooperation,
so necessary to his welfare and ad-
Tancement, would go ahead Scienufical-
" in like ratio.
Quick Delivery.
Certain fruits and berries are good
and extra nice only few days after
they are taken off the farm. This fact
greatly limits their radius of distribu-
ton and, therefore available markets
1t is with them especially that a proper
prOducer-cOnsumer organization. as
here suggested, would be very valuable
IN satisfying a large number of mouths
a. reasonable prices and avoiding the
ability on a decent price basis would
make for greater consumption in the
local markets, and that would be
good thing for everybody.
Education.
Our agricultural colleges will with
out a doubt, help a great deal in az
complishing this work. They will help
wonderfully in soil and crop education
and the selection and caring of our
fruits, and soon will be in position to
assist in solving the many problems of
marketing and perhaps rural credits
also. One of. the advantages that would
ultimately come from exchange and col
lege working together is the Standard
zation of the different products, and
definitely, why couldn't there be a
minimum and maximum price locally.
fixed through the aid of city market
commission
Consumers Must Cooperate.
It is reasonable to hope that the es-
tablishment of this market exchange,
which would really be the food market
of FL Paso, should arouse loyal and
overwhelming response from its con-
sumers, who would signalize their faith
in cooperation by organizing into house
and receive the material benefits the
exchange will be able to give to regu-
lar patronage.
Combined Effort Wins.
We have cooperative selling of farm
produce where the farmer has taken the
initiative; and we have cooperative buy
ing of farm produce where the con-
sUmer in the city has taken the init
alive Now. If our producers and con-
sUmers will take action according to
their desires, it will be very possible
for them to combine their initiative and
have a central market exchange in FL
ment to their progress and economy
Think If over