The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1913-04-14
SPARROW TALKS ON
PLANS OF ICE MEN
National Advertising Cam
paign Being Projected
BACK FROM CHICAGO
Says Flood Situation in Indiana and
Ohio Is Appalling and That Prop
erty Losses Have Been Gen.
orally Underestimated

John Sparrow, president of the Sparrow
Advertising agency, with offices In the
American Trust building, returned yes
ierday morning from Chicago. MIR. Spar
rows trip to the Windy City was to make
an address on national advertising before
abe representatives OF the various ice as
Soeiations in the United States assembled
in conference in Chicago. In speaking oil
his trip. Mr.. Sparrow said:
In spite of the fact that owing to the
Hood conditions the railroads of the coun-
try were badly tied up, the Chicago
conference of ice representatives was at
tended by delegates from every ice asso-
citation in the country; the delegations
were not as large numerically as they
would have been under normal conditions
but the enthusiasm shown by those In at
tendance made up the deficiency of num-
bers. It was a highly successful confer
ence and laid the foundation for the or
eanizing of National Ice Mems associa-
fion.
Conference Had Three Purposes
The Chicago conference was for three
purposes, the first of which was to con-
slider the launching of huge advertising
campaign throughout the country to edu-
cate the public on the various uses of ice,
Some months ago 1 had been apprised
that national advertising campaign was
being contemplated, and / went to Chicago
with plans and estimates for such a cam
paign. After thorough discussion on the
subject the conference went on record as
Endorsing national advertising campaign
and the matter was passed to committee
ON ways and means to raise the funds for
such a campaign.
1.-THE second object of the conference
was to take steps TO secure better insur-
ance rates on ice manufacturing plants
This matter was also thoroughly dis
cussed but was passed to another con-
ference for further consideration.
The third object. to consider plans for
organizing a National Ice Mems associa-
ton met the approval of all present and
undoubtedly in the near future the va
rious associations of both natural and ar
tificial ice men will come together in one
national body.
Flood Conditions Appalling
"As to the flood conditions in the middle
west, they are appalling. We all know
now that the losses of life were greatly
exaggerated, but it is a fact that the prop
erty loss was greatly underestimated The
floods have cast pail on the states that
were inundated The property loss of
the railroads is stupendous. The farmers
face ruin and manufacturing plants are
idle. 1t has been tremendous blow to
that section of the country, but 1t was not
q death blow. for already the people of
Ohio and Indiana are looking forward to
the rebuilding.
"A good word should be said about the
railroads and the way they handled traf-
1ic under trying conditions To get into
Chicago from almost any point east of
the Mississippi necesstated taking a zig
gag route. For instance, we travelled
through nearly every section of Indiana
backward and forward before finally land
ing in Chicago. The railroads did not
1ake their passengers direct, but they got
them to their destination safe and sound,
which was miraculous considering that
bridges on nearly all main lines were
washed away by the floods in Ohio and
Indiana. 1t viii be some weeks yet before
railroads reach normal traffic conditions