The Birmingham age-herald., 1913-04-13
BUSINESS MEN WILL
HEAR COMMITTEES
REPORTS TOMORROW
Following Luncheon, Adver-
tising Scheme Will Be
Launched
FAIR MATTERS ARE
NOW FAST LINING UP
Especial Fort of Advertising Cam
paign Is to Be Out of Town Busi-
ness-Fair Committee Meets
Tomorrow to Sign Contracts

At a luncheon OF the directors of the
Business Mems league tomorrow at noon
reports will be made by the committees
recently named to conduct a membership
campaign and Immediately thereafter
will be launched the advertising scheme
which the league has been planning for
the past few weeks. according to an
nouncements made yesterday by Secre-
tary Sam II. Fowlkes.
Great results already are being OBJ
tained, according to reports from local
merchants who are members of the
league, from some of the plans recently
naugurated by President B. b. Bur-
ton, Secretary Fowlkes and other Off
Gals, and which are to be enlarged upon
through the advertising and boosting
campaign soon to be started
1t is stated that with the aid of the
new members which it is believed the
committees have secured within the last
few days that the league will have about
three times as much money to spend on
the plan as has ever been used on any
previous advertising campaign. The es-
pecial fort of the campaign is to be out
of town business, which the officialssand
members of the league believe to be
one of the greatest undeveloped resources
of the city of Birmingham. Due to pecu-
liar conditions which exist in the rural
districts about Birmingham for ra-
dius of a couple hundred miles, it is
stated the business of these districts is
of especial value, much more so than
in other cities where the surrounding
district is given to agricultural pursuits.
Preparations for Fair
At a meeting of the executive commit
tee of the State Fair association at 10
ruthers, representative of the National
Fairs Booking association. will appear
before the committee and the contracts
for all of the amusements of the fair
this fall will be signed up. The Business
Mems league and the fair association is
the same body of men, b. b. Burton be-
ing president of both Fair matters are
fast lining up, President Burton stated
yesterday, and in few days announce
ments will be made of the big amuse-
ment features and other phases of the
1913 show.
One of the principal features OF the
work to be enlarged upon by the Busi-
ness Mems league is the follow up
work This consists of notices sent out
regularly by Secretary FowllSes to the
members of the league in regard to pos
sibie customers in different, parts of the
country adjoining Birmingham. One of
the city's leading merchants, in speak
ing of this plan yesterday, was very en-
thusiastic, telling of the remarkable re-
suits he had been securing by following
the stips'' given him by the league.
The plan is simply keeping in touch
with conditions in all parts of the coun-
try surrounding Birmingham. When a
mans house burns down, say in Gadsden,
Mr.. Fowlkes Immediately sends out no.
tices to the lumbermen, furniture men.
roofing men and others who may be in
volved. giving the address and name.
These business houses then write to the
probable customer, offering their serv-
ices, quoting prices and inviting him to
call and see what they have. The league
in this line of work, takes note OF every
thing which may mean business. we'd
dngs, storms, new business starting up,
and Immediately notifies the local mer-
chants of the probable customer. The
man who was talking of the plan yes
terday stated he had secured innumer-
able customers by this method. One lady
had been into his store yesterday and
asked him how in the world he got her
name and Lnew she was contemplating
making such purchase. She stated she
had received letters in the last few days
from nearly a dozen Birmingham firms.