The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1913-01-15
ANNUAL REPORT OF SECRETARY HENDERSON
SHOWS WORK OF COMMERCIAL ASSOCIATION

$500 promised for the year 1914.
The appropriation of $1,000 from the
revenues of 1918 and 1914 enables the
association to take advantage of an
offer made by the Sears Roebuck fund
to secure $1,000, and by the United
States government, agricultural de-
partment to secure 81, 900, thus making
available $4,000 for two years work, of
which the association pays but $1,000.
Highways,
A split log drag was made. at a cost
of S19.45, and Mr.. D. Ward King, the
good roads expert and originator of
the split log drag. delivered a lecture
and made q demonstration In Pensa-
cola, at a cost of 800 70 the associa-
ton.
Retail Trade.
Improv ement of the Florida credit
laws has been advocated.
A credit rating service has been
maintained during the year. and thou
sands of ratings have been made. This
service Is open to the members of the
association, without charge.
Conventions.
banquet was given to the organ
izers of the West Florida Chamber of
Commerce; a celebration was held
upon the running Of the first train over
the Gulf, Florida & Alabama railroad;
the facilities of the association were
placed at the disposal of the fleet of
hattleships that recently visited the
city: part Of the exhibit at the Chicago
land show was furnished by the COM
mercial association.
The advisability Of a permanent ex-
hibit room was considered and tempo
rarily rejected.
The Alabama. Cotton Seed Crushers'
Association convention Nas held under
the auspices Of the commercial asso-
citation.
The Escambia county exhibit at the
Interstate Fair was entirely prepared
by the commercial association.
Publicity.
The actual money expenditure for
advertising, for the year, has been
S112.46. News is the best publicity.
Outside of the great number of items
appearing in the local newspapers,
many specialized articles have been
published. These have appeared in
such papers as: Southern Ruranst,
30c per line; Chicago Tribune. $1,000
per page; Christian Science Monitor,
II cents per line: Uncle Remus Maya
zine (two pages) price $1,000; Pam
American Magazine (six pages) $50
per page: Saturday Evening Post
(more than page on the gulf ports
| and Panama, which was largely an
article for the benefit of Pensacola)
| $4,000 per page.
Other papers such as: Manufactur-
ers Record. Chattanooga Tradesman,
Cleveland News, Washington Post, The
| Nations Business, Southern CONNER
ctal Congress Bulletin" and many
daily and weekly papers.
The value of these articles, had they
been paid for, would have aggregated
more than $4,000 for the year.
! To conclude, I will quote from the
Manufacturers Record:
Pensacola has lately voted $500, 900
Of bonds for public docks and a belt
line railroad.
"At last, after many years of wait
| ing, 1t looks as though that splendidly
located city, with its great harbor, is
about to realize the fruition Of all its
dreams and take rank in commerce
domestic and foreign-in keeping with
its location, its harbor. its proximity
on one side to the central south, and
on the other to the Gulf Of Mexico.n
Is it to much to say that this favor
able condition is largely due to the eff
forts Of the Pensacola Commercial As
ISOLATION?