The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1913-06-10
SUCCESSFUL MERCHANTS
AID IN CLEANING CITY.
operation In Observance of Cleanup
Day Brings Business.

Thousands of business failures are
recorded annually. Small dealers make
up the largest part of these. In al
most every community one or more go
on the list Sometimes they have in
vested their last cent in an undertake
ing, with nothing in reserve for an
emergency. They soon find themselves
hopelessly involved, with debts con
stantly creeping up around them. until
the pressure of creditors is so great
that they can no longer sustain it. and
bankruptcy is the result.
The wages of thoughtlessness is fail
ure. Go into business with your eyes
fully open and know what you are
doing. If you have $500 to 1000 or
more to invest in a local enterprise
keep out at least % per cent as a re
serve fund. This will help to tide you
over any difficulties which may arise.
When you start in a small way and
overburden yourself by accepting too
great credit from some wholesaler on
the capital invested you at once invite
difficulties. Unless you have a remark
able run of business when you first
open up your heavy obligation to the
wholesaler will come due and you will
find yourself entangled
At once you will try to borrow money
to protect yourself, but this is hard to
get if you are indebted to the whole
saler for the amount of all the goods
in your store.
One of the chief causes of failure is
the lack of ideas by which to make
your business attractive to customers
Advertising in the right way and at
the right time is the best means OF
stirring up trade Several years ago a
man who had learned the grocery
business IN a large city went back to
his home town and started in a small
way. He was a willing, hard worker.
! but through lack of ingenuity and
initiative he had to close his place.
losing the money he had invested.
| Two years ago, with a resourceful
| silent partner, he again went into bust
ness in the same town. This time,
| with the assistance of his partner. the
| business was given life and made to
| live and expand. The partner at once
| inserted an advertisement in the local
paper which read: "Our homemade
! pies are good enough for Mayor John
Aren't they good enough for your
| The personality entered into in this ad-
vertisement at once focused attention
to it The mayor was running for re-
election at the time, and the advertise
ment helped him also.
This was only the starter. Others
even more original were brought be-
fore the people through the medium of
| the local paper and at once caught and
| held the attention of all. Day after
day new features We're tried Their
methods teemed with life. They show
ed clear mental vision and an insight
into human nature The advertise
ments offered the things that people
needed
Last year the town had a cleanup
week. The new store at once adver-
tised brooms and paint and other nee
essary commodities at reduced prices
Recently it started on its own account
a town beautiful campaign, adding to
its stock many things that could be
used in this connection, thus creating a
bigger field for development.
The returns on the original invest
ment have enabled the partners to open
two other stores in nearby towns.
where the same plans for getting bust
ness are being successfully used.