The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-03-09

grow their present quarters The
question arose: move or build larger:
and they decided since they had made
the location somewhat famous as a
jewelry stand, it would be better to
build larger, and SO they acquired tho
adjoining property. When planning
to make a building suitable for their
needs and the demands OF their In
creased business Messrs. SchwarzsohiId
went forth to Now York and other
large Northern cities TO study the
makeup and the arrangement OF great
jewelry houses. They learned Ii sight
and incidentally called In an expert
who knew much about these things
and brought him to Richmond to got
the benefit of his ideas. This expert
listened TO the talk OF the young men
and he looked around Richmond bit
Then he told tho senior member oil
the firm that it was his candid opinion
that the corporation, for Schwarzschild
Bros Is an Incorporated concern, pro-
posed to build too largely. Said he:
GU are proposing to put UP here an
establishment that would do credit 10
New York" This expert wan a New
Yorker, pure and simple, and II was
hard for him 10 see that Richmond
proportions. Mr.. Schwarzschild prompt
ly replied: THAT is just exactly what
We propose TO do.
There is nothing that is too good for
Eichmond; In fact Richmond demands
the best OF everything and the man,
no matter what may be his line. who
does not offer Richmond the best and
most complete in that line will just
have to move out We arc in the
Jch,
and we do not propose to move out and
therefore we must give Richmond the
best in tho jewelry store line. We
not only wish TO put up n shop that
will do credit to New York but to
give New York POINTER or two If we
can
With just this idea in view the
Scliwarzchild Brothers have planned
their now store at Second and Broad
Streets and the contracts for the
gradual pulling down of the old build
ing and the annex and the erection In
their stead of an up-to-date house
for tho business have been signed,
sealed and delivered. The work is now
going on and tho contract calls for
The completion OF the new and i'm
posing jewelry emporium by the first
of September. In the meantime, ac-
cordinE to the contract with the build
ers, the work will BIO done In parts
so that the business of the corpora
ton can go right along without inter-
Suption. The annex Will be torn down
and rebuilt and then the other part
will have the attention of the builders.
When completed tho two stores,
converted into one. will be n handsome
structure fronting sixty feet on Broad
street and running back on Second
n hundred and moro feet. On the
Second Street side display windows will
face the entire length. The Broad Street
frontage will be of white Italian marble
with plate glass hnishings. Tho fix
lures and interior Will be OF the finest
and most up-to-date in every par
ticular.
Yes" said a member of the cor
poration In response to an inquiry
yesterday "we intend to give Rich
mond a jewelry store In Keeping with
the strides she has made In late years
along all commercial lines. The day
for the small store has passed. The
people have widened their mental hori-
zon so far rs buying la concerned.
They demand large stocks and large
assortments from which to select, such
as are displayed in the metropolitan
towns /. Richmond Is metropolitan,
and we are In Richmond to stay"