davidaulloa/AmericanStories huggingface dataset:
The Dolores star., 1913-05-23
| Advertising
Talk. q
SAYS ADVERTISING
IS BEST SALESMAN
First Principle Is TO Animate
Your Merchandise, De.
clares Expert.

j. r. Hamilton OF Chicago. an nd.
vertising expert OF national reputa.
ton, delivered a characteristic address
before the Adcraft club of Detroit the
other day. and gave In attractive and
eplgramatic style the result Of his ex'
periences. insisting on the value OF
proper newspaper advertising. Among
other things he said:
The very first principle OF advertis-
ing is to animate your merchandise
make It stand up and talk for itself.
Every man has personality and
ought to be able to talk. even II his
merchandise can't. Yet all the most
OF US have to say for ourselves 10 81
shirts for t1.s5. Most OF the time II Ii
lie on the face OF II. and the rest OF
the time II is uninteresting because
all of the others are saying the aame.
II was taught US nearly so years
ago that q store must have code Of
OF us haven't learned II even today.
We have nothing to offer but a price.
and the man with better price ticks
us to a finish. n you haven't any.
thing better 10 shy for yourselves than
50 shirts for s195. you had better get
out Of business.
Civic Pride Helps.
Every merchant and manufac.
turer who leads In progressive &c.
ton to-day: every store and business
that has n civic pride: every adver
tlser who tries 10 build his city into
a bstter city. builds himself with his
cit.. Every storekeeper who builds
n road builds II straight TO the door
or his own store.
Twenty years ago. TO be . mer.
chant was 10 carry around with you
the stigma Of trade. Eight years
ago when took my first position m
an advertiser. ! wore my hat about
In the store for fear some OF my
friends would see me and know was
working there. Today the best brains
OF America are being diverted into
trade. The colleges ARE pouring In
their youth. We have found that u
requires M much brains to merchan
disc a dish pan n II does to write u
prescription or prepare brief Today
we have merchants In most Of the city
councils and In congress. We have
had two Of them In presidential cabi
nets.
"Ad Cheapest sslssmsn."
we know that 90 per cent. Of tho
people are predIsposed each day 10
read the news. Therefore you must
seek to ind the news value In your
merchandise. The most Interesting
news In tho paper should b. advertis
Ing news. because II tells Of money
To be saved. u advantages 10 BE- gam.
I'd by better or different merchandise.
or by labor or tlmesaving devices.
and Of pleasures 70 b. had from new
aiess In stylss. IN fashions.
.''Advsrtising SHOULD - prsssnted ~
nearly % possible II news form. q
not mean that Il y 70 - ~ b nsva
The Dolores star., 1913-05-23

Miss Qmisz Have you Fi16ea -
chaPley'a new auto:
Mrs. Malaprop-Yes; u ves 1svsly.
Them vas some noeulatiea, ~ y
didn't bother mo . NJ.
The Dolores star., 1913-05-23

Emmy put her mother TO bed. She
gave her tho soothing drops which the
vanished but still reverenced healer
had left--drops which she was almost
certain owed their potency TO some
alias OF opium. In the morning Mrs.
Barter came out Of her druggcd sleep
with a deadly nausea that swathed her
muscles and laid her rigid In Its limp.
devilnsh clutch. Tho roof Of her
mouth was like leather: her head
seemed 10 be pounded with hammers;
she was burning with fever, and mn.
iIgn twltchinss and itchings torment.
ed her &c rub her nose incessantly.
when the least motion was fears0ms
The Dolores star., 1913-05-23
(Copyrisht b. tss nobn.. Merrill Col

means floated from the rocking chair.
| she seems In grea; PAIN said Miss
Keith. alphabetically.
Emmy's fair skin redeemed painful.
ly. mo. she-she isn't WE'LL" she
! stammered.
Mrs. Conner coughed = dry, mex
pressive cough.
II do wish you would step In and
see mother for a minute" EmmJ
begged. as much with her eyes As
with her voice. Il can hitch the
horse II Miss Keith minds"
But Miss Keith did not mind; she
was quite willing to hold the horse
And the horse. sagging his elderly
head. appeared of no mind 10 move,
whether held" or no.
"Well?" said Mrs. Conner. when
| they we're out Of earshot.
Mother thinks she is threatened
with pleurisy. and she Is trying the
starvation cure" answered Emmy
she hasn't eaten a bite since yester
day. I'm ashamed to be so late about
my washing. but I've been cooking
things all day, trying to tempt her"
"Oh dear! Oh dear, Oh dear!"
moaned the figure on the piazza.
Mrs Conner put her arms akimbo.
She looked steadfastly at the sway.
ing and moaning shape Mrs Conner
was woman who had been known TO
fry fresh griddle-cakes for tramps, She
drew In her breath and exhaled II ex.
plosively. as one that has been shock.
ed out Of speech
won't she drink a little beef tea?"
"Oh.h! Oh-h! U-r-r-r! Ug.h-h-h!"
shuddered the invalid.
Didn't you know she thinks meat
wicked! And milk's robbing the COW.
and eggs robbing the hen. who wants
to have . family ms much as We do"
said Emily. rather Incorrectly.
"More'n some Of us do. ] guess" re-
torted Mrs. Conner, "and more'n folks
ought to II they amt prepared to do
their duty by them when they've got
EN-" She launched n fiery glance at
Mrs. Barter. who was now groaning
vehemently. Got II all turned on
this afternoon, amt she?"
"Dr. Abbie Cruller tod her that II
wasn't natural to suppress ourselves.
II you 'eei IKE grooming you ought 10
sroah-
And she eats sech queer stun she's
hungry most OF the time Mrs con
ner Interrupted. so ! expect she
groans a lot. Say, Emmy. have you
ever had anybody come In and give
your ma good hard-blowing upE
| The blood rushed to Emmys race
her eyes sank she answered. IN
confused tone: Aunt Ida Glenn was
over yesterday. don't know what
she said to mother. but mediterranean
er told me the one thing she wanted
on earth was to have me-send Albert
away and have everything ended Dc
tween u.s. for she never was so In
suited In her lie as she mad been bs
Alberts mother.
"Aibert's mother aint Albert:
though ! don't blame her' Emmy ana
Mrs. Glenn Is a awfui nice woman
But II amt fair to hold Albert ioi
her opinions. right or wrong As
said. she amt Albert. nor Albert am
ner -,
so ! 'old notner' said Emmy
did nate 10 DE disrespeetiui 10 ner
uu' .o'u n.' ~, 81" s"e .sn.,
that MRS. Glenn sara Aieert 'hough'
20 100 lheh ~heh triea 10 anes''o,
her she was 10 so n'ueh pam an'
sroaned 30 ! hadh !. me mar .' 70 ' Sua
er she mt 'ne pu. hoe .'o,'H on Nv,
ana give ner arS'Sn pa," 80 w.
u'cohorla",p' anu nop.a sne' , 'a
me maxi ne' some "a.e' s''' %
sue "ou'un sn., sunpo"a -. ~,
eonner' 20. ~" - P ,amn.ra" rm
WI, Keep u up, w s'u ct ' ~. ,,..,,san
my eyes y, a', u',"s ~ =, ,ha L,no
The Dolores star., 1913-05-23
HE Widow Darter's house

NJ !: !: !: $: {: :: !:
Ed H cottage, OF stucco, to
HB which sun and wind and
M ~ frost had offered their
pleasantly its original
glare OF white. In sum.
mer trumpet-vine draped the
ugly little piazza which Emmy's
art-needle work" had helped to
build. and which she and her
mother admired with simple hearts.
The big burr oak and the ma.
Piles hid the house from the road,
but the grassy knoll In front of the
house was bare. and from this van.
playground one could see the shallow
curve Of whitish-brown where the vii
'ase street climbed the hill. the chin.
neys OF the houses below. and afar on.
the trains roaring through the prai.
ries. All the village was interested in
the railway. but Emmy had an es-
pecial and intimate interest because
her sweetheart was the local agent.
He had been her sweetheart during
i've years, In any one Of which he
would have been proud and glad to
marry her: yet this was the fifth
year of their betrotbal and Emmy
tsas drearily rejecting that they were
no nearer the chance to spend their
lives together the fifth than the first.
Emmy was hanging out clothes. II
was four O'Clock in the afternoon hut
she had Just brought out the large
basket and was pinning the garments
% the line. while Virginia. her sister.
little girl In short skirts and blue
checked apron. helped with the less
:umbrous stockings and handker-
chiefs. The child was pretty. She
had . fresh color and curly yellow
hair. Emmy's hair was black. and
twisted In , braid about . shapely
head.
The widow Darter sat on the piazza
W large rockingham. She rocked.
she rocked. she moaned piteously.
Akintervals she changed the sibilant
moan into q hollow sroaning sound.
On dear! On dear! on dear on gear,
on GEAR! walled tne WIDOW '"'
um.m! um'm-m-m
Inc httie siii huns iro"n Oh III"
pstience over her snou'der; 10.
Sse why mamma makes such an a"iu'
r sue snapped
Sne sdaers' sara Emmy
wen. sne neednt nol'e, SO u ~. .'
noes, eried sns,ha, reoe,v ,'
know sne wouldn't iet me ho.e. ."sn
esuooed my zoe. ~ n"'' s"'''' wv
mn' saiu "o'""s'
Say. are you going to the picnic
with Bert tomorrow AFTERNOON! saia
the child.
mo. jimmy. don't see how ! cah'
Mothers so SICK
We'll. ! told Bert ! was Wiling 10
take care OF mamma; and ne said ne q
BIZ me new doll II would guess
Nc wants you to go awful
"Oh-h dear! oh'n aear' oroneu
the SUFFERER on the piazza 81,
wen, ! can't sa'a Iy.
wish you'd run ana ask motner II sne
wants anytnins
Il s'pose she wants you to read TO
her: she says don't read with ex'
preston" said the little girl. but
we're all read out; you put on the
washing to read the end OF "A no.
nance Of Two Worlds, and we've got
70 wait until No. comes I'M Albert
said he'd sent for whooping big pie
OF books from Davenport: you can get
EN- At the dry'goods stores for hve
cents q book. And Mrs. connerH
bring them up. won't she. when she
comes, She's got to 20 for her board
er." Emmy nodded. MRS par,er
groaned more softiy' sign .hat sue sue
was distracted by something from ne,
own sriefs OF mind or body, 'ihny
chartered ON. Miss Ann Bigelow told
me Mrs. Corners going to have girl
from the University OF cnlea ago. ' oom |.
The Dolores star., 1913-05-23

In Woman's Homo Companion In
the course 81 . talk to Girls about
friendship with boys. appears tho fol-
lowing wise observation: IL 10 not .
bad idea q Oh 70 laugh at ones own
failures. II indicates IT least that
you have Imagination: tht 700 caa
Imagine how fsnny othse psopDs must
shink sonsthing that 70 shave dons."
The Dolores star., 1913-05-23

Thack0fay'0 rNbute 70 WoWs"'
n n man Is In grief. who cheers
lin, In trouble. who consoles himE
n wrath, who soothes him? In Joy.
Who makes him doubly happy III
prosperity. who rejoices7 In disgrace.
sho backs him against the world and
iresses with gentle urgents and warm
,ouitices the ranking wounds by the
,lings and arrows Of outrageous for
nney Who. but . woman. " you
,lease.-william Makepence Thack'
cray.
The Dolores star., 1913-05-23

A curious bid TO bargain hunters 10
.ound In an advertisement Of one OF
he great department stores Of New
fork city: IT II often possible TO
rive better values In Kurdistans than
n any other rug" says the announce.
nent. after speaking Of tho kurds ~
4 "robber tribe" "innsmuch a. the
Kurds steal from tho semtwild herds
u sheep . largo proportion OF tho
WOOL that goes 10 these rugs"
The Dolores star., 1913-05-23

Il saw Jsanis d . vielsal r -
tsfday."
"0ooA sSaslous! What sanosl NJ
"hsr seost = o. ~ . o1oDe1Gn4
paisl~ &
The Dolores star., 1913-05-23
Decay q olsse.

Few persons who admire the m.
iescencc Of ancient glassware hsov
hat the prismatic hues displsye1 are
|. result Of the decay o. the gless.
When disintexration sets In. the ssb.
stance Of the glass splits into exceed.
nsly thin iaminss. which. ~ he ssa.
light tsaverses them. give rise 10 .
iplendid play Of coiors, Like the leaves
u . forest. these delicate sIssses 80
ialise their approachinG dlssoiutioa
" becoming more beautiful--Has.
,cr's Weekly.
The Dolores star., 1913-05-23

"Bili. why ON ~ssth dtd you vast
10 buy that secondhand Ars escaped"
"oh. I thought mebbe could get
somebody 10 build . hotel n n n o.
perhaps open IN opsry house."
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1913-01-26
aRoUT THE BOOK LISTS.

Perhaps little comment on the book
lists that have been submitted TO us
dpring the last two weeks will not be
out of place in this column. For the
most part they were very diSappoint-
ing because they contained long lists
of books which. TO he sure. are divert
inc. but on the whole quite worthless.
If it We're not possible to read worth
while and enjoyable books we should
not make this comment. If we had
The precious two years TO live over
again it would not be so serious a mat
ter but we have not. and these two
years should be well read should be
full of that kind Of book which would
make our early years at college almost
q review of the incidents and persons
about whom we had read in simple
forms.
This advice really should be adj
dressed 10 our parents, but from this
time on We can ourselves choose those
books so attractively illustrated and
hound which tell us pleasantly and en-
tertainingly of what has happened in
this most fascinating of worlds.
There are countless books of fiction
based on old legends. history. science
and art which are not only interesting
hut thrilling. So why should we waste
our most valuable preparatory years in
reading useless books strung out into
series of ten or twelve volumes, whose
titles themselves are shamefully silly.
Although we received few excellent
lists, we did receive some which were
most interesting and which indicated
that the good background gained from
them will make future play and study
much more enjoyable.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1913-01-26

night air the KNOCK closed the door and
continued his wanderings through the
streets.
BY dawn he saw many interesting
si2hts but day broke before he had IN
ished the city. and he resolved tn come
the next evening u few hours earlier.
As soon as il was dark the following
day he came again to the city and on
passing the millinery shop noticed a
light within Entering he found two
women one of whom leaned her head
upon the table and sobbed bitterly, while
the other strove to comfort her.
OF course PopopO was invisible 10
mortal eyes. 50 he stood by and listened
to their conversation.
"Cheer up. sister said ono. Even
though your pretty birds have all been
stolen the hats themselves remain
Alas" cried the other. who was the
milliner. no one will buy my hats part
ly trimmed. for the fashion is TO wear
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1913-01-26
A BOY-MADE ICEBOAT
BY W. VI. Butterfeld.

, front runners are bolted to the runner
bar by a bolt countersunk in the block
Cleats are also nailed on the blocks IN
keep them from twisting.
A 1L-inch hardwood round stick foot
10 inches long forms the tiller post II is
fastened In a hole In the skate block with
a one-fourth-inch iron rivet. The tller is
fastened In the same manner. This piece
should be Of hardwood and shaped as
shown in drawing.
The mast is feet 3 inches long. 2is
inches at the bottom and IL inches at the
TOD. SIX inches Of the bottom end is
made to At the holes in the backbone
Small holes bored at right angles three
inches from the top will allow the wire
stays to be firmly fastened to the mast
the side stays passing through one hole
and the front stay being twisted Or
knotted for the other. The lower ends Of
the stays are fastened TO strong screw
eyes placed as shown. A small pulley
block Is fastened with staple at this
point for the jib and malnsheet halyards,
both at the front and back of the mast.
The boom for the mainsail is Il feet .
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1913-01-26
PENCIL GRAPH.
Try and see how simple It is to draw!

so left the poor women to recover as best
they could.
Yet he could not escape a sad feeling OF
responsibility. and after thinking upon
the matter he decided that since ha had
caused the millin-r's unhdppimcss 10y free
ing the birds. he could set the matter
right by restoring them 10 the glass case.
He loved birds. and dislked to condemn
them 10 slavery again; but that seemed
the only way To end the trouble.
So he set Off 10 find the birds. They
had fown long distance. but II was
nothing To Popopo To reach them In a
second. aud he discovered them sitting
upon the branches Of big chestnut tree
and singing Gayly.
When they saw the knock the birds
cried:
Thank you. Popopo. Thank you for
setting MS free"
DO not thank me. returned the knock.
for I have come TO send you back To the
millinery shop"
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1913-01-26
TRIBUNE JUNIOR FORUM

why" demanded a blue jay. angrily'
while the others stopped their songs.
Because / find the woman considered
you her property. and your loss had
caused her much unhappiness," answered
Popopo.
But remember how unhappy we were
in her glass case said robin red
breast, gravely And as for being heG
property, you are KNOCK and the nat
ural guardian of all birds, so you know
that Nature created us free. To be sure.
wicked men shot and stuffed us and sold
us to the miliner. but the idea of our
being her property is nonsense
Popopo was puzzled.
IF | leave you free" he said. wicked
men will shoot you again, and you VIII
be no better off than before"
"Pooh," exclaimed the blue jay I'VE
cannot be shot now. for we are stuffed.
Indeed, two men fired several shots at us
this morning. but the bullets only ruff
fed our feathers and buried themselves
in our stufiing. We do not fear men
now"
Listen said Popopo sternly, for he
felt that the birds were getting the best
of the argument the poor milliner's
business will be ruined il / do not return
you to ner shop. II seems you arc neces-
sary 10 trim the hats properly. IT Is the
fashion for women to wear birds upon
their headgear. So the poor milliner's
wares. although beautihed By lace and
ribbons. are worthless unless you are
rerched upon them
Fashions" said d blackbird soemnly,
"arc made by men. What law is there
among birds or KNOCKS that requires Us
Ia De slaves of fashion"
what have We To do with fashions,
anyway screamed a linnet. III it were
the fashion to wear KNOCKS perchcd upon
womcn's hats would you he contcnted to
stay there, answer me. Popopo,'
But Popopo was I'm despair. He could
not wrong the birds by sending them
back to the millner nor did he wish the
millincr TO suffer by tLcir loss So he
went home TO think what could be done.
ITO be contnued)
Copyright by l.. Frank Baum)
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1913-01-26
Solvers Of Puzzles

The answer TO tracing puzzle was the
women were talking 10 policeman, and
Il was correctly solved by Joe Bloys.
Stanton. " j.; 5. r. Haight. Garrison-on-
Hudson. " Y. Kenneth T. Hawley, Haw-
Ieyville. Conn: Lauretta Randolph, Pleas
antville Station. y. Y; Paul Brown.
Schenectady. y. Y; Olive DIN, ST. Paul:
Joseph Cohen Brooklyn. y. Y; John
Cross. Newark. \. j.; oscar Wentz. Chi
cago. and Gladys Hudiey Ralphs, Spring
dale. Conn.
The answer to Edie's question was Pan
ANA and was correctly solved by Evelyn
y Van Ripper, Port Chester, y. Y; Il.
HOLSTER. New York Frank Morrow. Al
banv; Cecil Jones, New York; Mabel
Aarons. New York Elsie Porter New
York: Nathan Pitler, New York: Ernest
Dale New York; Florence Meyer, New
York; Nanette Blum. New York; Sigmund
Kohn. Newark, n. j.. and Allan Jones,
New York
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1913-01-26

Have vou ever noticed how some plants
shoot their seeds into the air: THIS is a
common practice with the "sheep-sorrel.'
or oxalis. Tie same is true Of the touch
me-not. and also rattle boxes. Touch
one of these seed pods the first oppor-
tunitV YOU have. and see what happens.
Pop, Rip, Tear! And the tiny seed COW
erings have hurled back. and YOU have,
perhaps. been hit IN the lace with one OK
the little seeds The hszel-nut plays the
same trick with her seeds. \ very strange
way To leave home. Only one stranger
method have / known, and that is In the
case OF a very curious plant that grows
i'm Europe known as the squirting Gu
cumber." The fruit is filled with water
and IL YOU gather the fruit the seeds are
sauirted into the air.,
Some plants play tricks on the birds.
How is that? Well. for instance, they
have fruits that look much like insects
or worms These are, no doubt. taken
for such. and picked up by the birds. by
this means the little seeds are carried
away from home. Have YOU ever no
ticed how strklngly like bug the seed
of the castor bean appears? Again, seeds
are marked like beetles.
But the most interesting OF all the
travellers are those that fly or float IKE
miniature balloons. There Is the dande-
lion, with each Of its seeds attached 10
a miniature airship. This tiny airship'
with its velvety. delicate sails. makes a
fine vehicle TO carry the little seed into
the big world. Each little airship Is so
light that II can float for long dis
lance. How carefree and lazy they look
Finally. when the breeze stops for a
moment the little balloon settles down
on the ground with the tiny seed. Then
when the rain comes the seed Is pushed
into the earth and buried. And under
meath the ground. where IL is so dark
the seed sleeps all the long winter. But
when the first warm days OF spring
come they wake UP and begin 10 grow.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1913-01-26

7 birds upon them. And il / cannot sell
nv goods | shall be utterly ruined.
! Then she renewed her sobbing and
! the KNOCK stole away, feeling NIUE
ashamed TO realize that in his love TOT
the birds he had unconsciously wronSe"
| one of the earth people and made her
/ unhappy.
This thought brought him back to the
! millinery shop later in the night, when
! the two women had gone home. lie
/ wanted in some way, to replace the
| birds upon the hats. that the poor woman
might be happy again. So he searched
until he came upon a nearby cellar fuil
of little gray mice who lived quite I'M
disturbed, and gained livelihood by
gnawing through the walls into neigh-
boring houses and stealing food from the
pantries.
! Here are lust the creatures thought
Pomona Ito place upon the womenS hats.
Their fur is almost as soft as the plu-
mage of the birds. and it strikes me the
mice are remarkably pretty and graceful
animals Moreover they now pass their
lives i'm stealing, and were they oplised
! to remain always upon womens hats
their morals would be much improved.
So he exercised a charm that drew all
the mice from the cellar and placed them
upon the hats in the glass case, Whcre
! they occupied the places the birds had
vacated and looked very becoming
/ least. IN the eyes of the unworldly KNOCK
To prevent thsir running about and leaving
4 ,opjnr.I thon morton
! less. and then he was so pleased WIN
] his work that he decided to remain IN
! tho srop and witness the delight oil the
millincr when she saw how d1lntiiy her
| hats were now trimmed.
! Che came I'm the early morning. accom-
panied by her sister. aid her face wore
| sad and resigned expression After sweep
inr ard busting the shop and drawing
| the blinds she opened the glass case and
! took ont hat
Rut when she saw tiny gray mouse
nesting among the ribbons and faces
she gave a loud shrek. and, dropping
the hat. sprang with one bound to the
ton # tie table. The sister, knowing u"
shrek 10 be one Of fear. leaped upon
chair and exclaimed
| what IS IL? oh. what is it,
| "A mouse" Gasped the miliiner' trem-
| bling with terror.
Popopo. seeing this connection. now re-
allied that mice are especially disagree
able to human beings and that he had
made a grave mistake in placing them
upon the hats. 81 he gave low whistle
Of command that was heard only by the
mice
Instantly they all Jumped from the hats.
dashed ont the open door Of the glass
case and scampered away 20 their cellar.
But this action 80 frightened the miiliner
and her sister that. after giving several
loud screams. they fo'l upon their backs
OH the floor and tainted away.
Popopo was a kind hearted KNOCK. but
on Witnessing al, this misery. caused by
his Ignorance 81 the ways of humans he
straiehtaway wished himself at home and