The Richmond Virginian. (Richmond, Va.) 1910-1920, 1913-10-06
NEW STORE FINEST
|OF ITS KIND IN SOUTH
sCHwARzscHILD BROS. HoME AT
SECOND AND BROAD AN IN
sTITUTION.
WILL OPEN MONDAY
EVERY MODERN IDEA EMBODIED
IN ITS CoNsTRUCTTON--HE
FLEETS CREDIT ON OWNERS
AND ON CITY.
WILL OPEN MONDAY

A revelation awaits the shoppers of
Richmond today when the handsome
new store Of Schwarzschlld Bros. Is
thrown open to the public for the
first time. In fact, 1t is more than
store--it is an institution. 49,.
As attractive as Is the exterior
finished in white stone and marble.
with tbs graceful bronze marquise-the
interior Is a veritable fairyland--a
picture In which fair feminity
will fairly revel, and one which will
appeal even to the sober senses of
mere man.
An Up-To-Date Store.
Occupying five thousand feet of
floor space unbroken save by three
ornate marble columns, the new store
Is not only one of the largest jewelry
stores in the South, but certainly the
handsomest and most modern and one
that will compare with any on Fifth
avenue. The store Is lighted entirely
by the reflected system, not globe
being visible and the soft glow through
the prisms in showcases and the
chandeliers shedding soft glow over
the bright 81 ACKNOWLEDGEMENTS
bright silver and tewelry that is in
describa bly, beautiful, Modern features
unknown to Richmond before are to
be found here A ladies' rest room
alcoves with mahogany tables and
chairs for customers where they may
select goods at leisure: mahogany
fitted diamond room where these pre-
cious gems are exclusively shown and
crystal room for the display of the
great stock of cut glass The ma
hogany pavilion cases--the last word
in the tewelry store furnishing line
form the alcoves, standing out from
the mahogany, crystal front wall cases
which eg+and an two sidas nF th, Storn
A circular showcase surrounds the
marble columns in the center. The
offices are located on the ornamental
mezzanine floor in the rear, while the
window displays extend fifty-six feet
on Broad and ninety feet on Second.
The floors are tiled in a handsome
pattern.
Occupys Three Floors.
The second floor 70 che new build
ing Will be occupied by the firm as
a shipping and boxing department
that is for its wholesale business as
well as for the arrangement Of dainty
packages for delivery to it's retail
customers. One man-an expert
has been employed to devote his en-
tire time to arranging everything from
the most inexpensive ring to the cost
lest silver service In an attractive
package. Nothing will be permitted
TO go out OF the STORE III SupSnOd
way. The third floor will be occu-
pied By tire repair aepaRsssaftet. --
SchwarZschild Bros, not only i'm
port all the diamonds they sell, but
mount them in their own shop and
they import many of the striking
novelties such as gold bracelets,
watches. etc. direct from Paris, at a
saving to the customer.
The store will be thrown open to
the public this morning at 10 o'clock
and will remain open until 10 O'Clock
in the evening, and a general invi-
tation Is extended all of Richmo nd
to call and inspect this up-to-date
institution. On Wednesday, October
9Th. these young men will celebrate
the sixteenth anniversary of a bus
mess which is not only credit to
themselves, but one which reflects
glory upon Richmond
Victor Hsrhart haa rtNacJ hfS Sstvs,