The Richmond Virginian. (Richmond, Va.) 1910-1920, 1913-04-06
ELIxER Of LIFE
Continued from First Page.)

history. The late w. G. Taylor com
menced about decade and a half
ago to bottle and sell the water from
the bold spring on his land n mile and
a half out of town, and at first he
did only a local business. filing a de-
mand for clear and sparkling water
that was created possibly at first by
the constant murkiness of James
river, which then and now supplies
Richmond with water for drinking
and other purposes Soon, however.
the Fonticello fluid became known be-
yond the local territory, for II was
impossible TO keep hid under a bushel
the reputation ii was quick to acquire.
a reputation for healthfulness, purity
and medicinal qualities. second to that
OF no water that gushes from the hills
of Virginia
Druggists and physicians from all
pionts of the compass commenced TO
call for 1t, and the result was that
Mr.. Taylor and his sons quickly saw
that they had an immense business
II they properly pushed IT, They were
pushers all right, and they at once
purchased the surrounding land, some
forty-odd acres in all. so that they
could keep up all the necessary drain
age and properly protect the water
from any possible chance of contami-
nation.
Sanitary Precautions.
The grounds were made perfect
from a sanitary point of view. the
spring house and all the immediate
surroundings were made TO meet all
OF the scientific requirements and the
bottling houses and apparatus were all
made and have been kept up to date,
improvements being made from time
to time as the business enlarged and
the new discoveries OF science as TO
sanitation. etc, came 10 light,
In the winding up of the estate OF
w. @. Taylor the famous F;onticello
has become capitalized and the new
company with $500, o00 paid up capital
has been Incorporated, there being
among the stockholders some OF Rich
monds best known and most long
sighted business men and capitalists
DIR. J. {. Walton. a well known physi-
clan and specialist who has made a
study of and well knows the value
from medical mans point of view OF
the Fonticelio water. WAS the leading
spirit in the formation Of the com
pany. The officers of the Fonticeilo
Springs. Incorporated, are John Gar
land Pollard president; DR.. j. c. Wal
ton. vice president: r. NJ. Kent, Jr
secretary and treasurer, and David
h. Hill, general manager The above
and the following constitute the board
OF directors: Joseph r. Willard. John.
athan Bryan, w s. Forbes, T J.
Walker, l. l., Scherer, W r. TAYLOR
and II. Richard Taylor. all of Rich
mond
Demand Steadily Increases.
So steadily has the demand for the
water increased that at the local dis.
tributing depot, at No. sci East Main
street, the force finds IL hard work
TO Keep up with the orders. and il IL
likely that ere long the company will
be forced to seek larger quarters and
increase It's force
The company has recently secured
as manager one Of the Invest wires
10 use slang Npression-~that has
come TO Richmond in some time. and
one who Is thoroughly equipped b.
experience for the position-D X
Hil. Mr.. Hin was for years with The
famous English firrn-the Burroughs.
Welcome Drug company. and more
recently was manager of the Riker.
hageman corporation. which controls
chain of SIS drug stores in New York
AFTER thorough investigation of Fon.
ticeilo springs. Mr., Hill declared un.
hesitatingly that the water stand;
IN medicinal value with the foremos,
advertised waters OF the old world
ana mus convinced OF its merit ne
proposes to make IL famous.
Frog present indications the Fon.
dcello water will not only be knowr
ere long in the four quarters OF the
globe, but the spring will become
equally famous as q health resort
less.