The Ellensburg dawn. [volume] (Ellensburg, Wash.) 1898-1914, 1913-07-31

than we are. We know what we
have, and know what we are talkiny
abuot. We are satisfied that sim
gle look a our Indicator will convince
you of its possibilities and merits.
The Advertising Device will work au-
tomatically in any place; it is indie
po ndcnt of the indicator, and can be
set to change Advertisement as often
as desired. and hold the same in view
for as long time rs you desire. The
Advertiser can be used in stores.
banks, hotels and all places where adj
We. Using is desired The cost TO
manufacture this little machine is
about Sl5; and the cost TO equip "A
car with street indicator and adver-
Using machine complete is approx
mately $50.
Scope of the Company
The company owns and controls all
patents granted, pending or applied
for; all Improvements on Indicators
subsequently patented or to be patent
ed by the inventor. 1t is the purpose
OF the company to manufacture and
install Advertising Devices and Street
Indicators in all places whore they
can be profitably employed, as soon
as they can be produced The com
pany was Incorporated and capital
lied for 500, 600 par value per share.
ST. 40, 900 shares of the capital
ization have been paid the inventors
for patents and good will; the re-
naming 90 900 shares are practically
intact, only about 300 shares having
been sold to meet initial and run
ming expenses.
Some three months ago an electric
street railway company. after having
this presented to them. instructed
their engineers to make a thorough
invcsti cation as to the practicability
of the Street Indicator: the report
received was OF such favorable nature
that the railway company Immediate
ly requested the cquipplnS OF one Of
its car lines about 20 miles throu =
the most pOpulOus part of their city
in order that the officials iSht sat
isfy themselves by seeing thu indicat-
or in actual operation. The fact that
this request came as result Of their
own inspection makes il rcISona bic
to assume their intention Is to install
the device over their entire system.
Representative railroad thou Iht, III
quest for the ideal service. demands
that it shall harmonic with actual
service conditions; that it shall ban
don the mechanical equation with its
liza bility to failure, and that it must
cast adrift from dependence on hu-
man performance, with its faulty
jud ymcnt and defective memory. and
ever strive for perfection.
Our Indicator Company and Its
Bright Future
Our Indicator Company is at pres
ent controlled by three gentlemen of
high standing, with high class bust
ness ability, expert electrical mechan-
les, good American citizens, and well
able to direct the affairs of the Com
pany. Desire capital to promote this
proposition. The cost to equip the
street car line above referred to will
require approximately $4,000; this
would cover rent, buying machinery,
tools, materials and the expense nee
essary for the complete installation
of the twenty miles line that is re-
quested by the railway company
The Earning Capacity of This
Proposition
1T cdI ming CdpdCltN VI lHiS pup
osition is practically unlimited owinE
to the universal demand for such a
device. consider this a first class
proposition. The revenue from the
Advertising Device in conn 'ction with
the Indicator ought to pay not less
than 100 per cent or more on tn in
vcstmcnt after the first year. Will
give you an illustration of how this
proposition will 90 after dividends
and profit. once it is introduced. in
stalled and in operation. Just one
city in this great land of ours. not
the largest nor the one with the
Grafton either. This city with the
reputation of having the finest street
car system in the world. should be
equipped with all modern. practical
in provements for the convenience and
benefit of its passengers and cui-
ployees they are at present time OPP
Grating 1900 street cars. each car car
rying about fifty advertisements (you
have seen them around under the roof
on the inside of the cars suppose the
company receives lc day
for each ad. (which IS supposed to be
very TcdSOIldDl III RHi duu. just u.
to do some street car advertising
some time( for 80 advertisements is 30
cents day for each car. or $500
day for 1900 cars. and 800 days
that is only S292.0 900 year in just
Done city. Now suppose we put our
Street Indicator and Advertising De-
vice in the same cars without in any
way interfering with present arrange
mcnts (present advertisements includ-
ed) suppose we charge them only Il
of cent a day for a live ad.. lone
that comes and goes. that will be
pretty good, $500 day or $4,000
year from the same number of ad-
vertiscmcnts that the cars at the
present time are carrying. How much
ID will be when we putt en- or TWEEN
ty times as many advertisements in
our device as the cars now are carry
ing. Suppose We cut the Sll6.00o in
two again. to make sure that we are
on safe basis, and we have $73,G0o
for the first year. 1t will cost APP
proximately $50 a car, or S4s.00o to
install the 1900 cars, complete. Can
you see any money in it,
This is a fine proposition without
doubt; this proposition will stand the
most thorough investigation. which is
most earnestly courted. This sys-
tom of advertising will work out big