The Raymer enterprise., 1913-04-10
Let the Home Merchant Figure

We have sometimes wondered wheth-
er We, in common with other newspa-
psr men, did over-do our talk against
trading with the mai-order houses.
We have wondered whether We have
not created the impression that we re-
gard patronage OF the mail order house
rs the un-forgivable sin and the man
who does buy away from home tries to
conceal the fact from the home mer-
chant. If nc really feels that he gets
his goods cheaper, he says nothing for
fear of offending the home merchant;
if he gets "stung," that also is CON
cealed for fear OF ridicule.
The Enterprise wishes to. go on rec
ord as urging trade at home because it
is to the advantage Of the buyer to do
so. We believe that this advantage is
20 great that quite a per cent of saving
on purchases made away from home,
will be more than Offset by the injury
done to your home town. But we pro-
pose in this article to waive that be-
lief and adjust ourself to the task Of
convincing the man VINO believes it his
right and privilege, yes, even his duty
to make every one OF his dollars pur-
chase the largest amont Of goods,
measured by quantity and quality, that
measured by such standard he will
gain by trading at home.
Such man viii say that the aivant-
ages Of building up good home t~lde
should be appreciated by the merchant
AS much as by the patron. He will de-
mand just as much Of the home mer-
chant and of the same quality as the
mail-order house will supply. But re-
member the terms and conditions should
be the same in both cases. The mail
order house gets your cash before il
parts with the goods, perhaps before it
buys them. Give the home merchant
the same chante. let him have the ad.
vantage Of your money in advance to
buy your goods with and don t complain
at a delay Of the home dealer in deliv
ing our goods any more than you do
when your mail-order shipment goes
wrong.
Then, If you should decide in favor
of the mail-order concern, ask them to
quote you price on your butter and
eggs (. o. b. Raymer in the same CON
dition you deliver them to the home
dealer and consider the difference there
also.
Then remember the item of freight,
or express. add the cost OF your money
order and stamps and see If the home
dealer don't save you money. The
next time let the home merchant figure
your bill. He's the chap you ask 70
trust you when you are hard up, he s
the fellow you expect to keep spool
of thread and button, some sugar and
some coffee. some nails or bolt, can
OF fruit, and numerous other articles
that you will need some day when you
just can't wait for it. The little "one.
horse store Is mighty convenient some
times. even to the haoituaI ma.l-order
patron. Is it not right then to give
him at least an even show with the big
mail-order house?
Is it not to your own advantage to
build up business in your own town 10
help pay your taxes, build your schools
and support your churches; rather than
swell the profits Of some great soullcs5
corporation that lodges ali the tax Il
can and like great yuIturc hoyers
over sweat.shops and factories in iinan.
distress waiting for necessity and want
to throw bargains in its way, that the
bargain may be hurried TO oycr-crowd-
ed warehouses to be wrapped and cx.
pressed by undcr-fed. uEder-paid shgp