The San Francisco call., 1913-10-04
Exposition to Educate Town
Folk and State
Visitors

Query: When thousands of resi-
dents and visitors in San Francisco
are ignorant regarding the dazzling
possibilities of agricultural Califor
MIA, what should be done about it?
Answer: Bring agricultural Cali
fornia TO San Francisco. where these
thousands can realize the possibilities
of the state.
The San Francisco Real Estate
board and other organizations will
house replica of the state under
several hundred thousand feet of can
vas at Eighth and Market streets the
latter part of this month. 1t is to be
called the California Land Show and
Home Industry Exposition.
Scores of public spirited citizens
are behind the project. They are now
saying. without fear of successful
contradiction that the success of the
show is an assured success. And that
every year hereafter the land show
will be held as a tangible expression
of the prosperity. growth and pos
sibilities of California.
KENDRICK LAUDS SOIL FUTURE
Charles II. Kendrick, a real estate
man. is one of those convinced of the
ultimate destiny of this state. Cali
fornia" with Kendrick is akin TO a
religion. He has been associated with
the land many years and knows 1t
from the canned soups to the growing
nuts. This is what Kendrick says
about California in general and the
land show in particular:
I'D sooner be a farmer than be
business man. In fact, | expect to
finish my days as farmer.
There are thousands not aware of
the fact that fruits and products here
tofore considered indigenous to GER
tain parts of the world are being
grown right here in California, and
with success. You can find ranchers
in Butte county growing large crops
of rice with big financial returns.
Tropical fruits and cotton are grown
in the south.
There virtually is no limit to the
agricultural possibilities of California.
The pity of it is that there are thou
sands of persons who are not aware
of this Visitors come here by the
thousand, yet return to their homes
after a survey of California's cities
without having caught more than
glimpse of the glorious country.
There are thousands of persons right
here in San Francisco who have no
conception of what can be done with
few acres of land. There will be no
excuse for this after the land show.
LAND SHOW TO REVEAL WEALTH
sThe land show ostensibly simply is
land show. In reality it is to be
more than that. 1t is to be a unique
exposition of the agricultural wealth
of this state exploited in several fea-
ture exhibits. When / say feature
mean that in every way the land show
will be marked departure from any
other exhibition ever held in the state
Again, San Francisco will have to
be made a distributing and receiving
point for the vast amount of trade
and commerce which inevitably is to
come in the future. The public is to
be educated to land, land values
agriculture and agricultural values.
There are many who would like to
learn, but through circumstances have
found it impossible to do so. The
land show will accomplish just that
purpose. 1t is a sort of a Mahomet
and the mountain situation, with this
difference: We intend TO bring agri-
cultural California to San Francisco
for several days through the medium
Of the land show.
THE destiny of this state has been
predicted but not appreciated 1t is
to be realized. This realization, to be
of full value, must be prepared for
and that is what we intend to do. APP
probation of agricultural California
will make up for any economic over
sights of the past. and San Francisco
will see to it that that appreciation is
Forthcoming only for the tran
sient visitor and resident, but for the
thousands of thrifty persons who will
flock to this state within the next
few years"