The Bridgeport evening farmer., 1913-08-21
DELIGHTED PATR0aS
 FLOCK TO NEW STORF
Rockwell a FOrester's Fadte-, r,-- nishing House Model or Tseauty ana
 Utility-Handsome Appointed.

This morning at 10 o'clock Roc70veU & Forester formally opened thetr la dies furnishing store at HOS Main street. This is the second store of the kind now operated by this firm. one having been conducted in Waterbury for the past five years. Mir H A. Len non, who has been in charge of Ehe Waterbury store since it's Inception has been sent to open and manara this new store, so patrons can be as- sured of receiving the service for which Rockwell & Forester are noted
 The inst fnnpressfo that one har upon entering the store. is the stump tuous elegance of it's furrishfnes All the cabinets and cases are Of unahoe- any, the walls are of quiet gray which blend artisticalIy with the rich blue Wilton carpets that extend the length of the store. Palms and potted plants. tastefully arranged, give a nnishiue touch of richness to the surroundingi.
 Since the extensive alterations have been completed, there are now over four thousand square feet of floor space. extending drom Main to 1fid- dle streets, exclusively devoted to vTo- mems aud misses wearing apparel A large, ughtsome room for sItera lions is located at the rear of the store. All tailored costumes, wraps, coats, and gowns are kept in a newly pateuted revolving show case, which is a fea- ture of the handsome mahogany ca-i- inet. This affords milady every ad- vantage to inspect the costumes lu their entirety without unnecesGarT handling and keeps them free from all dust Since this is essentially a. day light store the Varf-co1ored and many hued costumes can be viewed without electric light, without losing any or the richness of the delicate tints-
 Rockwell & Forester keep in cou- stant touch with the New York Htyla- and just as soon as a new and dia- tinctfre mode appears in the big city. they are notified and the preVailluI fashions are introduced at their etoreu- The large stock Is exclusive, 1naomucl as it excludes poorly or cheaply made garments but contains many gowuI. which are within the reach Of anyone. Still, these lower priced costumes havo the same workmanship, tailoring. and finish as the more expensive ones. The many delighted visitors to ths store this morning were charmed with some of the new imported models that were shown. One of the favorites which is now in one of the -Windovs lr an evening gown, brocaded In color. 70 pan velvet, the bodice being of chiffon with beads. and lace neck This gown is Ca11ot importation. One Of tus most beautiful foreign-made tailorel costume is of rose, trimmed with gold and lace, draped skirt slashed in front There is also an extensive line or even ing wraps one of the most elaborate being of brocaded plush, trimmed T1l-- skunk One may find a complete stock of plain tailored suits, lingerie and | lace dresses for Misses, and waiste cf every description. Special attention should be called to the street coats for fall and winter wear. They come in
 white. blue, red, green, yellow, tan and plaids.
 The desire of the firm. through its
 manager. MT. Lennon. Is to give supe- r1or service as well as superior valuea-
 To this end, a. number of well known Bridgeport sa1esladies have been en- | gagged who are capable of catering to | the most exacting. IT the welcome | given to the new store today can be
 taken as a criterion. the firm Of Rock | well & forester will be @ credit to One | city and bids fair to become one Of lh1
 most popular shops for particplar Dec-
 pie in town