The evening times. [volume] (Grand Forks, N.D.) 1906-1914, 1913-06-20
othing to say regarding the advertis.

nothing to say regarding the advertis.
ing carried. =.
Another and very important reason
against It is the prevalence of Cana
oian land ads In the service. He de-
cared that carrying Of foreign land
auvertising was a serious indictment
against the North Dakota Dress.
In closing. Mr.. Fitchette urged the
association to enter the field and fur
nish the publishers Of the state with
good patent inserts, as we'll as enter
ing the advertising field and securing
foreign advertising, the pro-
ceeds OF which will come to the pub
Usher. p"'
Entitled to Remuneration.
print on advertising, L. j, Bowen Of
nope said that 1t was time for every
weekly newspaper man in the state to
do'away with the old patent. He told
OF the unusual amount of advertising
that was included In the patents, fur
nlshed by the various news. associa.
hons. and declared that the publish
ers OF this state have been furnishing
column after column Of space for this
advertising" and, until recently fail
ed to realize that they were entitled
to any remuneration for the space and
SERVICE " - ~
Mr.: Bowen spoke of the work that
a been accomplished in bringing
ABOUT a change in conditions. Many
OF the state papers, he said. had dis
continued the patents with ads" and
that, contrary to the beliefs Of many.
such steps had worked to the advant-
age Of the publication. =,
He said that the local merchant can
ne assured of better results, for the
paper contains no "veiled Canadian
land inducement" or other undesirable
advertisements. Aside from this, he
declared. every advertisement is plac-
ed IN the paper under the direct SUI
pervision Of the publisher. Continu-
ing, he said:
When you can approach your mer-
chant with the assurance that these
strong advantages bring. how much
stronger you can make Your argu-
ments in favor Of placing his adver-
Using with you. In reality. though,
you will not have to make your argu-
ments strong. Just place the facts
OF your position before any good BUSH
ness man in your locality and he will
be able to see the advantages you offer
in endeavoring to get out a clean.
newsy sheet, free from Objectionable
matter, and he will also be able to see
the benefit that he will derive in CIV
ing you his support"
Eliminate the Patents.
Editor G. Andrist of Noonan adj
dress on 1.-THE Effect Of Home Print as
Flea for the elimination Of the pa
tents with ads" and the adoption Of a
new system that would bring the pub
Usher returns commensurate with the
advertising space used. The speaker
quoted statistics, showing the unusual
amount of foreign advertising done in
North Dakota, for which the publish
fer receives no returns.
a%HLeasAid there were plenty Of con.
Germs believing dnsnewspapersadVe
Using IN fNorth4Dakpta, ana that they,
CARNATIONS for e. This money, or at
least a large share of it, should 60 to
the man publishing It. he declared. He
said:.,
Il think it is. about time for the
Declaration Of independence. Let us
gain control Of U advertising col
umns so that we will be able to use
our own Judgment about the unde-
sirable stuff. Let us gain control so
that what. we do term as desirable
advertising, We will get paid for. 1t
is r%ightfully ours. then why should we
not have It? We a have it. All we
have to do is to stick together. When
the newspaper trust no longer has any
space to sell in our papers,. the for
eign advertisers are bound to come to
us for space. They believe in adver-
Using and they want to advertise
their goods. AS a rule, the publisher
of a small country weekly never
amasses. a very large fortune. In
fact. many OF them have pretty hard
times making both ends meet. There
is a reason for this and I think the
main n is the leakage In the foreign
advertising department. This leak.
age has existed for a long time and l
think 1t is high time 1t is stopped"