Daily capital journal. (Salem, Oregon) 1903-1919, 1913-03-31
PATRoN1zE HOME MERCHANTS.

MIo TOWN can grow by sending its
IN money away and buying else
where, what can be bought at
home. The patronizing Of home indus
tries is not only the proper policy, but
it is the duty Of every citizen who has
the interest Of his home town at heart.
Salem has a splendid lot Of stores, and,
for the size of the city, some unusually
large and varied stocks In fact, every
line is well represented, and stocks are
large enough and Of so thorough a.
range, that, outside Of unusual articles,
any buyer can find what he or she
wants here. Mail order houses put out
some splendid advertisements, and Of
fer many special attractions to draw
trade. They offer some things cheap,
too, intending to make up for any spe'
cial prices in profits from other trade
that follows the purchase Of the one ar
ticlo that first tempts the buyer, and
they generally succeed in doing it
With the homo merchant one can eI-
anime the goods before purchasing and
paying for them, can see the goods,
stydy the fabric and texture, note the
colors, and get some idea Of their real
worth; instead of relying on pictures
and the flowery statements Of high
priced word.painters these mail order
houses employ to charm the ears, and
open tho pocketbooks of those who read
Besides this, in spending your money at
home, you keep at least a part of it in
your homo town, and you give employ
ment to people in your own town, and
80 help build it up and make II pros.
per, II you send your money to Chica'
60, you mover sec it again, nor does any
of your townsmen. You do not help
give employment TO your townspeople,
but you do give employment to some
one in Chicago, thus helping build up
that city rather than your own, Chica'
go does not need your patronage, your
own town and your own townspeOplc
do.
On a par with this patronizing Of
mail order houses is the purchasing
from peddlers. AS far as helping your
own town, your own people is con
cerncd purchasing from the itinerant
hawkor is as bad as sending away youl
money to tho mail order houses, for il
either case, il is goodbye forever II
either case IL Is tho keeping Of somC
Salem man or girl out Of job, and Il
that extent injuring your own town, II
almost every case you can buy Of tn,
home merchant the same goods you &C.
of pcddlors, and at prices at least a
low, IL not lower Besides, II there i
anything wrong with the goods, yo,
can 90 to your homo merchant, &c
mistakes corrected or your money back
You cannot do this with either the mai
order house, or the peddlor. On top o
this II must he remembered that tn
home merchant extends you credit ear
rcs you along until it is convenient 70
you to pay, and thus makes it possible
in many cases, for the buyer to pul
chase, who otherwise would be pre-
vented The mail houses demand III
cash, and they get it, or You do not &,
the goods Think II over, Study on
for yourself in how many ways the pa
roniang Of homo industries, home me
chants. helps your town, and, therefor
incidentally yourself, aud You will NJ
only bo astonishcd at the number an
variety of tho reasons in favor of tn
plan, but you win certainly be mfl
cnccd by it, and viii make Your pm
chasea Of your home merchants.