The daily star-mirror. (Moscow, Idaho) 1911-1939, 1913-09-05
FRIDAY, SEPTEMBER 5, 1913
THE DAILY NEWSPAPER AND THE
BUSINESS MAN.

Did you ever stop to realize that
without the daily newspaper you
would be without a medium for gain
ing the news of the day from all over
the world? Did it ever dawn upon
you how little you would know OF the
important things happening in life
each day if you had no newspaper to
read? Don't you realize now, though
you are a business man and have lit
tie time to read, you need the recrea-
ton and rest of mind that comes with
a glance at the newspaper which comes
to you regularly and for which you
eagerly await? Doesn't it freshen
and sharpen your mind? Can't you
remember how you eagerly scan eve
ny department and perchance learn
something of value that you didn't
know before?
Appropo of the question, lets con-
slider just what are the functions OF
a daily newspaper Now don't throw
this aside, but be honest with your
self and read on. 1t is to dessiminate
the news of the day both local and
foreign. 1t must be conscientious in
editorial policy. 1t molds public opin-
ion. 1t is the modern method of edu-
cation. 1t goes to the very heart oil
the home. Both old and young read
it, Its responsibility is heavy and
demands the best of thought. Its col
umns must be free from sordid in
fiuences. 1t gathers news from eve
ry source. 1t must uphold the things
which are best for the community IN
which it is published. 1t must stand
behind every public spirited move
ment for the advancement of town ana
community. The daily newspaper be-
comes a force and an asset to It's city
1t gives it's news columns up freely
and without cost to the public to fur
Their any public spirited movement 1t
is the only medium by which is con-
veyed to the home all the news OF
the day. and what is more it is read
and read thoroughly and with much
satisfaction.
There is another side to the news
paper. What is true about the news !
columns is equally true of its advertis- |
ing columns Now don't stop here Mr.. |
Business Man-read on-hecause it is
of vital Importance, this advertising
feature. Home industry has become
one of the great things that you are
always boosting How can we
build up our home industries? This is
the ever absorbing topic at your com
mercial organization. Everything
must be done to encourage the buy
at home" movement Don't send
away to the hundreds of mail order
houses for your goods because you
think it is cheaper" 1--WE can sell
goods as cheap as anyone and save
you money" But how are you going
% let the people know that you can
10 this. Are you going to make
house to house canvas every day in
he week? Mo- There is only one
way and an effective way. 1t is to use
me of the greatest home industries,
me of the greatest assets and one of
he best personal visitors you have !
within your city. 1t is the daily news
,aper 1t will carry your message OF
bargains every day at minimum
ost-and get you results-from the
eople You may think your adver-
Using expenses are too heavy but
f you do you want to start a news
,aper of your own and see how cheap,
y you can run it.
Now Mr.. Business Man, we are ap-
,ealing to you in the name of Pa
ronize Home Industry Lend your
id and support. You don't have to