The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1913-03-15

thing perhaps you didn't know.
THE IMMEDIATE. RESULT Of our sensational announcement
was to upset all carefully made plans of compotitors. There
mittee s@ai ana anx,oua ee dIucss.o n Z SetweeB directors an oTsI and en-
-how5to meet the insistents demand for Skies.
FOR you MUST KNOW that while all makers foresaw the
conquest of Skies in all cars of 40 horsepower r over most
of them agreed that, except in cars Of the highest price (say,
for yet another season. There's where they miscaIulated.
and the matter had suddenly assumed a very serious aspect
THE PROBLEM THAT CONFRONTED THEM was how to
them went about it by the shortest and most obvious route.
NOW GET THrs-IT"s VITAL. Demand always creates sup
py.g The Six demand was no exception. 1t resulted in q
know the difference between what constitutes a successful
Six and the other kind. And we are assuming you do.
MANY CARS ARE OFFERED under the name of sixes-but
most OF them are only converted Fours.
WHAT is A CONVERTED FouRg. you ask. And we are
FourF is a six that has been hurriedly produced to meet an
unforeseen demand by the simple process of adding two to
the -Four the maker already had.
THAT'S SIMPLE ISN'T ITg It's the obvious-in fact. the
obviously obvious way to do it.
BUT ,IT SIMPLY CAN'T BE DID," You can produce a "six,"
problems in a Six that do not arise in the designing or maxi
ing Of a Four. Space does not permit us to enter into this
do So FOrit is important-vitaly important to the buyer,
WE HAVE HowEvER, TREATED THIS matter exhaustively
in a little booklet, which we will be glad to. send you, the
title of which is Two Added to Four Do Not Make a Six"
- - N@N1 ~ SANSN oOSoS SAANS ~ al " JIG dtc "
choose inteligently, you'll find more real information in this
booklet than you'll get elsewhere. And it's authentic. With
out being too highly technical, it contents emanated from
the engineer who knows, perhaps, a little more about de-
signing Skies than any other in this industry. He's the man
who designed the Maxwell "5o-6"
BETWEEN THE LINES We tell you wherein and why the
Maxwell sos" is superior. But you are just as much in
terested in learning that as we are in telling you. It's Pc
rusal will be worth while-youn be able to tes the average
salesman more than he knows about Skies, and once you've
dgested It's contents you will be able to tell, by simply
lifting the hood, which is a converted -Four" and which is
a true Six-designed from the ground UP as a Six.
hsrA NyuuSr voT1p 1rrYrr roN5rurDNr 4. - - -. 60 -, H.
despite the shortage of Skies generally, and especially Of the
type of Skies you want-Sixes that have been designed by
makers who believe in Skies and who know how. That's
your only concern.
ANSWER is, GET IN LINE QUICKLY-see your local dealer
and place your order, specifying delivery when you will want
the car-and you will get 1t while others viii be waiting
and GUESSING as in years past because makers cannot make
enough of the kind Of cars that are in most demand.
this AID. about our own particular product-Maxwen Skies.
Reason is we don't need to. When by a process OF elumina-
veFted Fours and other Skies that do not come up to your
standard, there will be few left to select frorn-and foremost
sos"
sue capacity and Of such quality throughout as you had ex-
pepted to pay at least $4,000 for~-and we contend st cannot
be equalled even at that price.
BODY DESIGNED BY BRUCE OFT and already being eoptes
by other makers. Motor designed by William Kelly, one Of
the earliest advocates Of the Skies and an engineer who is
recognized by his contemporaries as one of the foremost.
If not, indeed. the foremost authority on six-cylinder cars.
OUR PRICE ($2.35o) is made possible only by our super;or
manufacturing facilities, and the fact that we are the largest
makers Of Skies.
IF YOU HAVEN'T SEEN and ridden in this maxniecsnt "a
you owe II to yourself to do SO at once There isn't a day
to- lose. Orders placed within the next ten days will be sure
Of delivery almost on the day specified. After that. we don,t
know Each buyer win have to take his own chances.