Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-06-06
Tells AID Club Some
Facts of Interest

but they know absolutely nothing
about the islands at all-hOw long It
takes to get here or how much 1t
costs.
One dear old lady in San Francisco
told me she would dearly love to visit
the islands. but that three weeks on
the water. out Of sight Of land, was
too much. and then those dreadful casJ
tomsmen to face at the other end"i
found that everyone | had time to
talk to showed the greatest interest In
the islands, and were very much sur
prised to hear of the short and mex
pensive trip to get here.
In contrast to some cities that de-
pend on the tourist travel, the attrac-
tons and climate Of Hawaii have not
been oyerrated or exaggerated. and
most people who come here leave
with q desire to return. This Is in
great contrast to one tourist city l
visited where the tourists feel they
are systematically skinned until they
have only car-fare left to get home
with. In this particular town the
tourist trade is figured to such fine
point that 1t il estimated that one
tourist keeps eight local people. i
told gathering of businessmen IN
this town that when we in Hawaii had
the gall to talk about the climate and
attractions we actually did have, In
the manner in which they spoke and
boasted of what they pretended to
have, that Hawaii would be overrun
with tourists, they pretty nearly
threw me out.
But, gentlemen, one thing Is GER
tain: II we are really in earnest about
tourists, we are not spending nearly
enough money in advertising, and II It
ever really becomes desirable for US
to seriously enter into the tourist bus
mess, am sure that by proper adver-
Using we can simply flood Hawaii
with visitors who, moreover, will be
pleased to come back again.
At the present time the money ex-
pended for advertising is a mere drop
In the bucket compared to what we
should spend II we really desire re-
suits.
The city Of Oakland dates its adj
vance and its getting on the map to a
series of double-page colored ads in
the Saturday Evening Post at $4,000
an issue, each issue Of which was
guaranteed read by ten million peo-
pie. Imagine series of such ads
about Hawaii, what the results would
be- For / am sure that all people
need to urge them to come here il ac-
curate information about the islands.
After noting the intense interest
taken by so many people in the ISL
ands, the thought occurred to me in
San Francisco, in connection with our
exposition building. that the number
OF other buildings (much more elabor-
ate than our own would make tho
chances of Hawaii being remembered
very small, but that we could, by ju-
dicious publicity before the exposi-
ton, SO advertise our building that ev-
cry visitor landing in San Francisco
in 1915 would at once exclaim, Where
is that Hawaiian building?" l be-
lieve that the islands received a great
deal 'of effective advertising from
Duke Kahanamoku. Certainly thou
sands of members Of the Olympic
Club in San Francisco now know
about the islands. through Duke, who
did not short time ago know we ex-
listed.
Speaking of the new Olympic Club
at San Francisco, If you will allow me
to digress for a few moments, I would
like to mention that thousands of bus
men in San Francisco are active
Oers of this magnificent club. and
Ae gymnasium exercise regularly
1t is said in San Francisco that it is
easy to tell member of the Olympic
Club on the street by the freshness
and alertness of his face So valuable
is this systematic exercise considered
to be that many large business houses
pay the dues of such of their en-
plOyes as will take exercise at the
club, figuring that the increased eff
cheney of the men makes it a good
business proposition. The Olympic
Club instructor even goes so far as to
say that in the near future the world
will be divided not into races or
creeds, but into those who exercise
and take hot baths every day and
those who do not. / found that the
same ignorance that exists about the
islands also extends to the sugar in
dustry.
Most people who discuss the matter
OF free sugar on the mainland are
perfectly sure that Mr.. Spreckels owns