Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-29
Today There Are Only 1873
Maxwell 1906" Cars
Left UnsoId in the World

Left Unsold in the World
BY GIN THE WORLD" WE MEAN that this
number includes all in hands OF
dealers as well as those IS still unfinished
in the factory.
AT THE RATE THEY ARE GOING there
won't be Maxwell 1905" to be had any
where at any price, in ten days from now
THAT'S A REMARKABLE RECORD. Other
makers we are told have plenty of skies still
to sell, and those who had the tenerity to
continue making big sfours for the season
of 1913-when the buying public had in
dictated in uncertain terms that 1t
would longer accept fouTs in high
powered cars-are now wondering how
they going to get rid of them.
WE WERE CONSERVATIVE in the matter
of this six for planned to make only
1000 cars of this model. We are making
$4,000 of the Maxwell "35" Model, and
10000 of the Maxwell rs" Models bat
decided to go slow the big fellow until
we could feel out the trend of the demand.
OTHER MAKERS were strongly intrenched
in the six -cyiinder market and we expected
real fight to get our share of the bust
ness. 1t did not happen.
WE WON HANDS DOWN. For the first three
months this model sold slowly, for the
Company new, the model
(all but the wonderful boc-cast motor,
buyers were naturally skeptical and eau
tious.
THE CAR WON ON ITS MERITS. Every car
that went into the hands of a user began
doing missionary work, and the advent
of one Maxwell 1905" in a city the
signal for a carload shipment the next
week
TODAY THERE ARE ONLY 1873 left unsoId
3S unfinished in the factory - and the
other 100 in the hands of dealers scattered
all over the country.
IN ORDER TO PROTECT YOU-lest you
overlook the importance of this matter
y and delay just one day too long in ordering
your Maxwell '5O-6''-vye are going to pub
I Iish bi-daily bulletin in this paper stating
just how many Maxwell "50-6s" there are
left unsold that day until the last of
the seasons output is in the hands of its
The thing for you to do is to get
your order in quickly.
THIS AID is PUBLISHED IN SEVERAL CITIES
and it's going to be a surprise to many who
have been shopping" and who think they
can wait indefinitely and yet get a good
car. Orders are bound to come rapidly
how rapidly we can only guess-and that's
going to exhaust the supply quickly.
OF COURSE IF YOU DON'T CARE whether
youget Maxwell 1906 or the ''next best"
why, this information does not interest
you particularly. But if you know the diff
ference between this six and the second
best six, you do care, and you will be
nightly disappointed if you don't get
4 IF YOU HAVE NOT RIDDEN IN THIS CAR,
you have never had an automobile ride.
To say 1t is the sweetest thing on wheels is
but one way of expressing it's silent, sweet
running and luxurious riding qualities.
No car earth rides better and no other
six is well balanced. And balance, YOU
know, spells luxury and long life in an
automobile.
DON'T MAKE THE MISTAKE of comparing
this with other cars in the so-caIIed
$4,000 class. That's unfair to the Maxwell
$685." 1t is made to compete with 1900
and $1,000 practically every sale
that Is made is conquest over such
other cars in actual competition-int tests
of balance, sweet-running, hexibility, rid
ing qualities, ETC., etc.
DEMONSTRATION is A REVELATION.
Better our local dealer at once and
have him give you the most luxurious ride
you ever had.
WATCH FOR THE BI-DAILY BULLETIN
MAXWELL MOTOR COMPANY, Inc.
Detroit Mich.
HVTAC IT DnnTVY N. kE