Catoctin clarion. [volume] (Mechanicstown, Md.) 1871-1940, 1913-03-13

DsvAlepmest Of Publicity mesnoos
esnes. Gays sf "eellman' or
"Town Crler."

Our ancestors, before printing was
Invented. had but one way IN whicn
TO place their wants before the pubic.
II was to send round the "bellman'
or town crier." functionary VINO ex'
listed In every, parish In the seven.
syteenth century With the invention OF
printing came an additional aid 70 pup
lefty Small hand bills were distr'o
uted in the streets or pasted to the
church doors or to the posts that. III
place of. curbstones, then separated
the sidewalks from that part OF the
streets reserved for carts and car
riages
III 1922 the "Corantos" OF foreign
news commenced. and on February l.
1625-28. appeared the first advertise
ment In An Englishd periodical. that
Il a book
But the advantage OF publicity thus
given to the book was not realized.
and no other advertisement can be
TO M until the year l647. when an
other book was advertised.
In that year Henry Walker adver-
tised a book for friend in Perfect
Occurrences" He and others were
quick to note the resulting increase
In the sale Of the work. and thus.
gradually, advertisements crept into
the periodicals OF the days.
In September. 1855. a new state OF
things WAS created by the suppression
by Cromwell of the whole licensed
press. Marchamont Nedham. the off,
cial journalist. at once raised the Zee
for an advertisement In his bi-weekly.
O. Nedham and HE friends obtained per-
mission to publish a special periodi-
cal containing only "adSices. that
they termed advertisements.
The fees for one advice" were
heavy, and were not calculated accord
ing to the length OF the entry or the
space occupied by it In the periodical.
Persons were charged according to
their station In life
From the commencement OF the year
1860 the word advertisement" took
the place Of the old Technology
When the London Gazette. the first
paper half sheet in folio" print
ed In two columns on both sides. took
the place Of the older Is page pamph.
let's. there was obviously no room for
Advertisements 1t therefore an
nounced in June 1866. that advertise
ments we're not the business OF a
paper of intelligence" (the first hint
OF the word "newspaper). and stated
hot Nssh oh
all those that were not matters OF
state. Sir Roger L'Estrange al once
checked this project BY Issuing
pamphlet OF advertisements. stating
that 1t would appear 'fornightly or
oftener" This brought the Gazette
to terms: and after this advertise
ments frequently appeared In Its lin.
tied space In spite Of the announce
ment made.
A new series Of advertising periodi-
calls appeared after this, which have
not received the attention they de-
serve. Generally entitled The City Of
Mercury: or. Advertisements concern
ing Trade. they seem to have been
given away gratis In the streets and
coffee houses. The first City Mer.
curry was issued by Thomas Bromhall.
At the end of the seventeenth CEN
fury advertisements Of all kinds be-
came general in the newspapers They
were 80 much re, ogniZed to be one
OF the greatest sources OF proht to
the newspaper proprietor that. later
on, in the year 1928, when the quar-
rel between the leading coffee house
keepers OF London and the newspaper
proprietors broke out. the form drew
the attention Ut the public to the IN
ordinate amount o! space they occu.