The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-02-09
PARCEL POST AND
CITY RETAILERS
Possibilities in the New System
for Countryman and the
Town Merchant.
PAPER READ TO ASSOCIATION
BUYER From Country Practically
in City Store Every Day
in Year.

Al the annual meeting of the Retail
Merchants Association. held one DAY
sla.t week. J. q. Coriey was booked
.f.- q papcr on the Possibilities of the
p.rcel POST" MIR. Corley was uneN-
,,...tedlv called out of the city. but
sent on the paper all the same and
q. ,vas read to the association. II was
as follows:
HIt is. of course. apparent that 10
treat fully the subject. the Posslpih-
lies OF the Parcels Post would take
.-ip 100 much time on an occasion IKE
ms. not 10 mention the fact that feel
.,,, Inability TO do justice TO the sub
= s..t The possibilities of this new rae
ii.r in our business equipment have
shee,l considered from many angles, and
adapted j. rsany ways TO different
shines of business 49,,
- shall not deal with technicalities.
hut will try by illustration 10 snow
.fhat the opportunity for a new field OF
business connection with the out-ol.
TOWN customer is probably the most
Z important feature OF the parcels post
[. This paper has been prepared hur-
riealv and is therefore. not as com
snrchensive as il might have been had
: be.u able TO give more thought ana
. research to the matter, but al that IL
f.Dbodies my i6ea of the service we
= can render to the thousands OF people
,vho in reading our advertisements,
ar. NV .osbled to become actual Gus
toners through the medium OF the
parcels post.
As IL Was.
"a countrynian comes TO the CITY with
a sr.Hciancv of cash in his pocket lie
has made up his mind before he leaves
home lust what he intends TO puy'
: Among other things he has on ms
memorandum is half dozen pairs "l
socl,s for himself. He wanders INTO
- stora 10 buy the socks. supposing
,-o,, arr. in that line of business. Now
,rf3b this countryman. whose home Is
srtv miles from Richmond. III your
3 efore and asking 10 beshown socks what
- ,our possibilities? OF course you
will sell him the socks. that is, you
will if YOU know your business Iheh
Won will certainly try TO get MN /"
: terested in other goods tSa' ne ma"
: no. at nrst intended to buy. ana you
IN start off on that line by showing
MIN neckties. then handkerchiefs ana
: ,to,-as and collars and other things'
and thc possibilities are that, before
vou Get through with him. you nave
{ sord hin, all of these things to the
ap,ount Of four times the bill ne came
lin p make. and you have sausneo
. hi, and made a friend of him, be
have sold only good stun anu give"
El,in his moneys worth.
. 1t,d.xou meyer would have sold tnfs
co,,ntrvman A cents wroth II you ned
not gotten him in yeu rstore. ana you
win probably not sell him any more
: -o,ds for n year for this particular
} countryman comes 10 the cry OiiS
abou- once in twelve-months pc
: -iod Whatever he needs in your line
al
: will buy at .he CROSSROADS store.
nile from his home. or send 10 the
; ,,norest small town by one or MS
= neigbbors for ii, or get IL IN SOME
! other way at some place othei ia no,
y Richmond He will remember. All wen
enough that you treated nm Spieh
didlv when he was in Richmond ana
, +ba+ Won sold him better SOCKS anu
hat,or ties and better hanukercnlels'
a,c and all for less money than the
country store or me village or smali
Town store charged him. and ne VIII
q remember also that you were Delter
nudge Of socks and ties and hand-
larchiefs than he is. and that ne ala
. good thing when he bought on your
Judgment rather than MS OWL "
g will remember all of these and renen-
p her them with pleasure and would buy
everything he needs in your line our
ing that eleven months il he was IN
Ricbmond. but he is fifty miles away
and he needs the things that come up
right away fIence.-he buys from the
-ross-roads store or sends TO the VIII
lage or the small town near by. and
SD u goes.
As IL l..
VOW the new parcels post puts inns
,.untryman right in Richmond ana
-isht IN touch with your store every
day and every week in the year. -ie
can write to you this morning ana en-
lose a two-dollar bill in the letter.
iell you pIst what he wants. leave II
to YOU to select and tomorrow the
Goods are handed to him a his front
door City or q hundred miles in the
country.
But 7 hear someone say the country
man will not trust his two-dollav bill
10 the mail and ne will not trust me.