The daily sentinel., 1913-02-18

scheme is entirely evolutionary, but
| is presented to the growers for their
discussion prior to their annual meet
| ing next Thursday
The letter to Mr Worthington fol-
lows.
My Dear Worthington:
| would first OF all try my plan in
a small way, Ia king city like
Omaha or Chicago to operate from.
| | would engage storage room for
whatever amount Of fruit my judg-
ment said could be sold. You under
stand this applies only to apples and
pears. Peaches are perishable, and
this plan would not apply to them in
full. | have another idea in regard
to this class of fruit, which | will
speak of later. l would then engage
corps of statesmen, training them
in the special work necessary to sell
fruit. | would send these men into
every town in this special territory
containing commission jobber or
grocery jobber. ] would then try to
sign up on written contract all of
the jobbers to the effect that they
would accept an order for any
amount compatible with credit
strength secured by my salesman
from any retailer in this jobber's ter
ritory and that when enough retail
orders had been received to make
car, the jobber would Immediately
place an'order for car to be ship
ped from cold storage at specified
date.
My men would do all the selling
to the retailers. but would expect as
much help from the jobber's sales
man as possible. All the jobber has
to do is to accept the order turned
in by men, distribute the boxes when
they came in and carry the retailers
account. His profit for this would
be certain fixed sum per box sold, ,
which amount / have not determined
as yet. 1t would be small for all the
hard work of selling would be done
by my men. AS fast as care were
ordered out of storage they would
be paid for by jobbers. The apples
would be sold at a standard price,
depending on the grade, and be guar
anteed as to pack and quality by the
association.
The campaign should start in Au-
gust, and orders taken for future de-
livery. The statesmen would work
every town, big and small, in their
territory and sell apples to any one
who will buy and,whose credit with
the jobbers is hood. Most grocers
in small towns would buy from one
to two hundred boxes in the course
OF a year, particularly if they could
get them from the jobber when
wanted. This plan will get the bust
ness, If the right kind of cooperation
is secured at Grand Junction First
of all the association must absolute
ly guarantee the pack and quality.
Then they must have the loyal sup
port of every grower. in other
words, real cooperation. The sup
port must be given over term of
years to give this idea a chance to
make good. a person of intelligence
can readily see thai this idea is revo-
lutionary and should try it in a
small way the first year. gradually
extend the plant as 1t proved to be
successful
Another matter which would not
enter the sales province. but which
has bearing, would be the complete
reorganization Of the association on
cooperative lines.
This whole idea depends for final
success upon an aggressive. constant
and scientific plan of national adver-
tising of Grand valley products. If
the American people become as ac-
customed to the Mountain Lion brand
as they are to Sunkist oranges we
will have no trouble in selling every
apple raised in The valley.
In broad lines. this is my idea.
What do you think of it? 1t depends
for success on careful management
of statesmen and the securing of good
men. OF necessity their season S
work would be hort, probably from
six to seven months, and this would
be one of the hardest things to over
come, but | have handled hundreds
of statesmen and | know good ones
can be found. Very ruly yours,
w. A. PARKER