davidaulloa/AmericanStories huggingface dataset:
The Detroit times., 1913-08-28
NEW ETHICS OF
ADVERTISING


that : was worth the money and the
vglcs pf the show. n,
Did he ever try TO sell paper soled
UAoes Tor leather?
Did Be ever try to make Partisan
diamonds OF cut glassY
DID he. ever try to sell "sure cure
Cor oonspmptionY
DID he ever try to sell you a misfit
suit on basis Of money back II not
satisded. then throw you out OF the
store when you came for IT.
DID No ever try to sell you Ceylon
TSa for Grunge Pekoef
II Ne gave you q good show, worth
svery penny that you paid him. and n
much OF It was humbug from the
standpoint Of being other than it
seemed. It was not something that
brought tears. woe. unhappiness. pain
and even death In it's train, was It?
1t was worth the money To see how
1t could be pulled off--and people
love to see cleverness even In hum
bugging.
I asked q New York retailer what
were the essentials Of department
store advertisements. He said, big
space. big type, big reductions. big
adJectives. big promises"
| said. "How about the TRUTH"
"Oh. don't let that worry YOU" he
laughingly replied.
told him that II he would make
an Investigation I was sure that he
would find that his entire trade chang
cd at least three times a year.
He answered. Yes, I believe that
to be true. but you see there is q new
crowd OF suckers In New York about
that often"
How would you like to be In bust
ness like that. How would you like
to dream and plan for III How would
you like to be gardener Of suckers?
Isn't II holy and lofty ambition to
be the head OF great institution
where you must admittedly rely on
the patronage OF the sucker?
- The great institutions Of Marshall
Field John Wanamaker, Lord & Tay-
l0r, Altman and few others Of that
class. are introducing q new word in
advertising and 1t Is that OF honor,
which IL the backbone OF service. and
service 10 becoming word with
which to conjure, because service Is
UoCA VI al ciuCIcuCy. ue one price,
and the OBSERVATION-DISCLOSURES
satisfied systems, are two great prin.
ciples making for common honesty
In the relation between buyer and
seller. but now there Is an attempt
to 80 further.
A man is accounted honest In a
trade sense. II he uses trade terms"
In his advertising; II he guarantees a
thing to be "all silk" when In reality
1t II only half silk; "all wool" In a
trade sense for half wool and half
cotton; yard wide" blanket Is Of.
ten but 80 inches. trade terms again.
Isn't II peculiar that the difference
should always be against the buyer?
The merchant with the fine sense Of
honor says. no, 1t II only half silk, or
ons-third. or whatever It may be. be-
cause he carries into his relations
with the public the same nice sense
Of honor that he carries into his re.
lat1onships with his personal friends.
Il does not take long before that man
hae the influence. which IL an asset.
The Detroit times., 1913-08-28
GLORIA INSTITUTE.

Among the institutions Of the city
that are battling against the evils OF
society. the newly formed Gloria Insti-
tuts At 2%2o woodward-avenus oocu-
pies . prominent position. The Gloria
Institute guarantees an absolute cure
from alcoholism In three days ana II
the cure II not elected the money Of
the patient win b refunded
q y Hammsl - manager Of the In
stituts and Q. q. Brookins occupies the
position Of secretary.
The institute has . beautiful san3-
tarium 1t the woodward-svsnus "a.
drssA In III thsrs are - seoms, al
beautifully equipped
There II no win power used IN the
cure. according to the officials Of the
Institute. - the cure seeks tAs bose Of
the habit alcoholic peassA
The Gloria Institute has started cut
to all . long-fslk want among ths msn
and women Of the city unfortunate
enough to be addicted TO the use Of
alcohol
The Detroit times., 1913-08-28

HARRY j. DINCEMAN.
One Of the most energetic young at
torneys OF the city and one Of the
hardest fighters for reform In civic at
fairs IL Harry ]. Dingeman. attorney
and alderman from the Seventeenth
ward. Mr.. Dingeman has attained a
large practice with his partner. James
d. May
Mr.. Dingeman was elected alderman
from his ward at the last election and
at once after taking office. rose to q
position OF prominence In council at
fairs. He II at present chairman Of
the council liquor committee and In
this position IL lighting hard for re-
form Of saloons
Mr.. DinEeman was born In Detroit.
July ~. 1881. and attended the st. Jo-
ssph parochial school. Following his
early schooling he entered St.. Jo-
seph's college and then matriculated
At the Detroit College OF Law. where
he graduated In 1908. In 1910 he was
q member Of tho board Of estimates.
He 10 prominent In affairs Of the bar
and belongs to number OF social
clubs and organixa lions. Mr.. Dinge-
man = . staunch Republican In politi-
cal afnliAtion.
Mr.: Dingeman 10 married. lives at
$50 Montclair.ave., and his offices are
at s23-s2s Majestic building.
The Detroit times., 1913-08-28
THOMAS WILLIAM PAYNE.

THOMAS WILLIAM PAINE, ~
Spanish war veteran and lawyer. Andx3
at that these are only two OF the titles
that Mr.. Payne 10 Justly entitled q, Is :
the pun will be pardoned.
Mr.. Payne was born In Lee, 4aoo.Gs
September 10. 1875 and studied In the X
high school at that city and later at
the academy. graduating from the lae-s
ter In 1895. Later he removed ~ b
Jackson. Mich. and there began hls \.
Trumbull. Of that city. He recefved THIS
degree Of LII b. from the Detroit
College OF Law, 1905. While In Jack-s4
son. Mr.. Payne met Grace ~. om1ths
and on his graduation returned therA9o
where they were married IN ASS. 0rSi
Payne has served - . new0pApOe mo1~e
working In Lee, Mass.
He was . memebr OF the Achioen
National Guard and served In Co Osn
Thirty nrst regiment during the SPAN n
ish American war. acting also - news
paper correspondent. He has also
been Identified with many business enss
terprises. Mr.. Payne belongs TO . num.g
Der Of lodges and social organi!atI0ue
and 10 q prominent member OF the No.
han Catholic Church of Detroit HAL
office 10 at SIS Moffat block, ana ~
home 10 at 33e Manchester avenue. I,
When not ct work In his Office or the
courts Mr.. Payne takes hio rocrootlouf
BY huntihG and 1shing. al
The Detroit times., 1913-08-28

HON. WILLIAM LOUIS JANUARY.
One Of the hardest lighters for De-
ttroit when he was a member Of the
Michigan state Legislature was the
Hon. William Louis January and many
bills Of particular benefit to this city
found their main support at his hands.
Mr.. January was born In xenia, Ohio,
Jan. Q. 1883. and after studying In the
district schools OF his home, entered
the University of Michigan, where he
was graduated In 1881 with an L. b.
degree. He then began the profession
OF tho law In Detroit and In the fall
OF 1895 he was elected to the lower
house OF the legislature and at once
became prominent In its activities.
Many reform measures were originated
by him and he was known as q hard
and progressive fighter.
In 1905 he became q candidate for
CIRQUE judge and In, 1907 was a candi-
date for delegate to the Michigan
State Constitutional convention He
has acted as delegate to many Other
notable gatherings Of lawyers and
legislators. He has been prominent In
Republican party affairs ever since he
started practice.
Mr.. January belongs to all the legal
clubs and associations Of the city and
state and many national organizations
as well. He II also a prominent club
member. His offices are at 1913 Bull
block. and his home II at 40 Wood
I800~0XA
The Detroit times., 1913-08-28

THOMAS M. COTTER
who occupies Offices In the Journal
building. has shown rare ability as, =
lawyer, although he IL still a young
man. Already Mr.. Cotter has earned
the position OF counsel for several
large concerns in the city besides hav-
ing "A large general practice.
Mr. Cotter was born In this city and
Is the son of James Cotter the we'll
known lieutenant Of detectives at po-
lice headquarters Young Mr.. Cotter
was educated In the private schools of
the city and later attended st. Jo-
seph's college In Missouri. On gradu.
ating from there he spent some time
taking special work In languages and
completing. an already broad educa..
took a course at the Detroit College
OF Law. On his graduation th%Ve he
started in business as an assistant at
the offices OF Brennan. Donnelly q Van
DeMark
Later he started In business for him
self and has made marked success
to date. Mr.. Cotter lives at lis King.
ave, and Is widower. He Is prom
inent In social circles Of the city and
was at one time a prominent member
Of the old d. A. c.
The Detroit times., 1913-08-28

THOMAS FRANCIS CHAWkE,
one OF the best known Of the younger
members OF the bar, was born In LIN
erick. ireland. Dec. 2. 1886, and remov.
ed to the United States with his par.
ents before he was one year old. HIS
primary studies were done In tho pub.
lie schools OF the city and later he at
tended the Detroit College. now the
University OF Detroit, where ne gradu.
ated with an A. b. In 1905. He then
attended the Detroit College OF Law
and graduated with high honors and
an III. B.. In 1909. The same year the
Detroit College gave him the honorary
degree OF A. NJ. for post-graduate work
he had done while pursuing his study
Of the law.
His nrst work as a member OF the
bar was done with James II. Lee. AT
present he In senior member Of the
nrm of Chawke a Sloan, 1929 Ford
building. Mr.. Chawke II prominent
socially In the city. being a member of
the Knights Of Columbus, Knlehts Of
Equity. Lawyers club and Y. NJ Q. lie
| II also an ardent baseball fan and can
be found at Navin Field almost aay
day the Tigers are At home and hie
uvss ~ IA ConGrsoosa6 go M
The Detroit times., 1913-08-28
JOHN SCHLAFF.

Proprietor OF the creamery At s77 TILL
man avenue. II one Of the prominent
citixsns Of the west side Of the city. In
his business Mr.. SohlaH has followed
the most advanced and progressive
methods and 10 onS Of the leading
milkmsn OF the city today.
Supplying . large trade on the west
side. Mr.. achlaR has made himself pop
ular with his patrons By the good
service and pure milk he has always
supplied.
Mr.. schlan u At present planning to
put his institution on an even more
advanced footing and every day 10
striving to better please the consumers
OF his product
The Detroit times., 1913-08-28

BENJAMIN STANLEY PAGEL
Has . look In his eye that shows him
- be . fighter and that this 10 true In
acknowledged by most of the other
lawyers In the city with whom he has
come into contact. Although he IL one
- the younger generation, Mr.. Pagel
hOA had a-Hreat deal of experience
r. Sourt, having devoted moss Of his
Ume to the trial OF cases. He was
4FoduatSd from the University Of Mich
fgan June. 1906. and at once became
11ontined with the well-known law
Vr. Pagel beiongt to a number OF
professional and social clubs In the
city and &C the University. He IL mar
r101 end lives at 1887 Second avenue.
-. :ntssS Win Win since ns n1m nas
h00 rendered him q wide experience
aol altheugh he specialises In trial
VOgh ~ u familiar with nearly every
The Detroit times., 1913-08-28

HEtSBEHr OOLlN NHO
one Of the most popular of the younger
lawyers OF the city was born In South
void, Ontario. January 81. 1877. Ne
attended the primary schools OF Can
ada and later took up the study of law
at the Detroit College Of Law. gradual
ing In 1901 and Immediately taking up
practice. Seven years that he spent In
the employment OF the Burton Abstract
Company gave him a wealth OF exper.
fence In property work and since he
has been practicing he has made Q
speciality OF real property work.
Mr.. Munro Is we'll known in the So
cial and fraternal circles Of the city,
belonging to the Masons, the Fellow
craft club, Oriental lodge r. 4 A. NJ.
elgn Consistory. the Mobiles Of the Mys-
tic Shrine and many other orders and
organisations. His homo IL at 80 Willis
fellow lawyers to be one Of the most
popular and best liked among the NOM.
bers OF the bar In the city.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1913-07-01
Last Service in the Old Building.

The First Christian church bade
adieu to it's old building in a tender,
fearful and fitting service last Sun
day morning. The Bible School broke
all records for attendance and at the
II O'Clock service the house was well
filled.
Interest in the occasion was height
ened by the fact that Otis Dallas, q
successful young minister who was
converted and baptized in this house
and who was familiar with the entire
history of the congregation, was pres
ent in the pulpit and delivered the
farewell address.
Mr.. Dallas spoke very appropri-
ately and feelingly of the sacred as
sociations that clustered about the
old building, where the gospel had
been preached and souls had been
inspired with high resolves. Here
many had been born into the kingdom
ana SedsonS vi lelleShiiS hau oooh
enjoyed Here the last sad rites had
been performed over the remains Of
loved ones, and we had mingled our
tears of sympathy and sorrow. Here
the happy bride and groom had come
TO be united in the holy bonds of
lnatrimony And thus the joys and
sorrows, the hopes and fear and the
struggles and triumphs of the past
had hallowed the place and made it
dear. AS precious memories were
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1913-07-01
Personals

ID. Gill of Wapanucka was in the
city today on business.
G. 7. Nichols of Gainesville was a
business visitor today.
II. II. jeffrey of Graham was in
the city today on business.
A. NJ. Gregg of Ada was in the
city today on business.
c. 2. Baker of Idabel was here
today on business.
Attorney ]. w. Hooker OF Purcell
was a business visitor today.
J, ]. Eaves of Pooleville was in the
city today on business.
Miss Lola Deem of Durant is visit
ing Mrs. 7. ]. Edmondson of B. street
southwest.
c. II. Everett Of the Jones' Everett
Machine Company is expected home
tomorrow from an extended trip
through Illinois, Wisconsin and other
northern states.
Rev. ]. ]. Walrapp and V. II. Close
meyer of st. Louis returned from a
pleasure trip to Houston, Galveston
and other Texas points.
Clyde and Clarence Breedlove have
gone 70 Tishomingo where they will
spend the week the guests of their
aunt, Mrs. Roy Roberts.
Mrs. A. NJ. Wallrapp and Mr.. V. II,
Glosemeyer and son, Raymond, guests
of Mrs. y. j. Stolfa, are visiting at
Gainesville and Lindsey, Texas, ac-
companied by Rev. J. j. Wallrapp.
Mrs. a. NJ. Brady and daughter
have returned from a months visit
with Mrs. Brady's mother at West
Point, Mississippi.
Miss Bernice Bow Of the CONNER
cial Club Will leave here next Tues
day on trip to California She
will spend some weeks there the
guest Of her sister.
Miss Mabel Cults and Claude Hines
have returned from a weeks visit
with friends at Marietta.
Judge Potterf went to Oklahoma
City yesterday to attend a meetin
of the state board of education.
Guy Ledbetter went to Sulphur to-
day on business.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1913-07-01

vice In the old church was \ very
impressive and helpful service.
Among the older members who
were present and had part in the ser
vice were Prof. Dunlap, X. T. Dallas
and lR. Best
The congregation will hold its first
services in the basement or the new
church next Sunday morning, be-
ginning with the Bible School at 9:41
a. m, followed by the preaching SER
vice at II a. m. and the evening
service at SIS. Rev. d. A. WickizeY
of Tulsa will be at all the services
and preach both morning and even
ing.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1913-07-01

stirred by the address the audience
was visibly moved, and the day will
long be remembered by the people Of
this church.
The pastor followed with a few
fitting remarks, reminding his con-
gregation that while quitting the old
building it was a good time to quit
everything that hindered individual
or congregational progress.
We have not been infallible. We
have made some mistakes. Our fellow.
ship has at times been marred 1t
takes a long time of association, of
teaching and training. with much
patience and forbearance TO bring a
congregation to perfect oneness in
all matters of opinion and expediency
If any old-time animosities remain
now is the time to bury them for
ever, and let us enter the new build
ing a happy. united and consecrated
band Of workers and worshipers.
At the conclusion two were received
into the fellowship of the church.
During the services Misses Hattie
and Freda Grunert sang very sweetly,
"Come, Holy Spirit"
Mrs. C. NJ. Campbell, who sang at
the opening of this house, sang also
at this closing service. Her solos are
always appreciated.
Mrs. Guillot also favored thecon-
gregation with an appropriate selec-
ton ard altogether the closing SER
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1913-07-01
THE EARTH GROWING
MORE BEAUTIFUL.


Truly, the words of the Hebrew
prophets are coming to pass, s,-"Tha
wilderness and the solitary place shall
he glad for them (the world Of mar
kind: and the desert shall rejoice,
and blossom as the rose Then the
eyes of the blind shall be opened, and
the ears of the deaf shall be unstop-
ped: then shall the lame man leap as
a deer, and the tongue of the dumb
shall sing: for in the wilderness shall
waters break out, and the streams in
the desert" There shall be showers
of blessing and the earth shall
yield her increase. Isaiah S5:1-6;
Eek. 34:26, 27.
Everywhere the earth is being made
more beautiful. The people seem
moved by a common impulse to beau
tify their homes, cities and country
sides. The magnificent public build
ings. the stately commercial and fin
ancial palaces, the splendid parks.
driveways ,and recreation places
adorned with statues, fountains, trees
and flowers, are gradually transform
ing the earth into a paradise. Med
ical and surgical discoveries and de-
velopments are accomplishing mira
cles in the way Of healing and BEN
efiting the people; while inventions
and improvements Of al kinds are
enabling them to enjoy the blessings
and the beauties Gf natlre as never
before. The orig,nai curse which
came upon man and the earth because
or dsobedience Genesis 3:17-19) is
surely being removed. The arduous
toll and labor of those engaged in
agricultural pursuits is being dis
rensed with by the use of motors and
machines, while the earth, instead of
bringing forth briars, thorns, this
ties and weeds is producing fruits.
flowers and cereals in ever increasing
perfection and abundance.
All can realize the glorious posi-
bilities before the race when all the
earth shall be like the Garden of
Eden, a vast and beautiful park; and
when all will be dwelling together in
unity and brotherly love.
Let every man prepare himself for
the ideal conditions by lifting up his
head with renewed courage, and join
ing with his brother in cultivating q
better spirit of kindness and good
will, and brighter and happier worl1
will soon experience the benign in
fluence emanating from the "Sun of
righteousness that shall arise with
healing in it's beams The Divine Gre
ator, the Sovereign Lord of all, is
even now overruling the affairs of
the earth preparatory to the estab-
lishment Of His own righteous author
ity, and then, all will recognize the
excellence of the principles Of jus
tice kindness and love, in contract
with the present prevailing lisposi-
ton of sehishness greed and graft
What doth the Lord thy God require
Of thee, but 20 do Justly, and to love
mercy, and to walk humbly with thy
God. Micah 6:S.
THE WANDERING JEW.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1913-07-01

man created some excitement on Cad
do, north of town, last night and as
a result Deputies Sigler and Williams
made hurried trip there and brought
the parties into the city and lodged
them in Jail pending an examina-
tion. Two were charged with assault
with a deadly weapon. The other is
a case for the insanity board to pass
upon.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1913-07-01

The quickest and best barber ser
VICE at Tom Roberts sop.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1913-07-01

In the city court this morning Mayor
Roberts added $500 to the city police
fund when he assessed three fines
against parties for disturbing the
peace by fighting. Two were asked
to contribute ten dollars each and the
other was fined fifteen dollars for his
part in the affair.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1913-07-01

DR.. Roadway returned from Malone,
N. Y, Friday night, where he has
been at the bedside of his father,
who is very sick The doctor stated
this morning that there is no possible
chance for his father to recover, al.
though he might linger for some tine
yet.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1913-07-01

Yesterday afternoon G. X. Leeman,
clerk of the county court, issued n
marriage license to H. f.. Lindell of
Gainesville and Miss Ruth Story Of
this city. They We're married by
Rev. C, r. Gray and left on the north
bound Santa Fe for Oklahoma City
and other points on a brief honey
moon.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1913-07-01

Two belligerent parties and a crazy
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1913-07-01

The figures in the ballet are cal
culated to make some expert ac-
countants dizzy.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1913-07-01

Fishermen by the dozens braved
the weather this morning and are now
drowning minnows and worms at the
city and other lakes about Ardmore.
Fish stories will be floating through
the atmosphere tonight when they
return, but the absence of fish will
as usual, be noticeable by their alb
sence.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1913-07-01

Dean Harr has purchased the West
Main street cigar and newsstand of
Hall and Thompson and assumes
charge today. Mr.. Harr states that
he will maintain a strictly first class
news stand and will add several
new features to the business.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1913-07-01

Hall and Thompson are remodeling
and W\Dvating their newsstand ON
Washington street near the postoffice.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1913-07-01
WEATHER FORECAST.

New Orleans, La, July l.
The weather forecast for Ok
lahoma for tonight and WeG
nesday is unsettled with show
ers in the eastern portion.
The Raymer enterprise., 1913-03-13
TWO women
SAVED FROM
OPERATIONS.
By Lydia E. Pinkham's Veg
etable Compound-Their /
Own Stories Here Told.

Beatrice, Neb.-" Just after my maS-
rage my left side began to pain me and
the pain got so severe at times that l
suffered terribly with it. Visited three
doctors and each one wanted to operate
on me but would not consent to an op-
Grafton. l heard Of the good Lydia E.
Pinkham's Vegetable Compound was
doing for others and used several bot
ties Of it with the result that l haven't
been bothered with my side since then.
am in good health and have two little
girls. Mrs. R. B. CHILD, Beatrice, Neb:
The Other Case.
Cary, Maine. .-"1 feel it a duty l owe
to all suffering women to tell what Lydia
E. Pinkham's Vegetable Compound did
form One year ago found myself 8
terrible sufferer. l had pains in both
sides and such soreness l could scarcely
straighten up at times. My back ached.
1had no appetite and was 80 nervous !
could not sleep, then would be so tired
mornings that l could scarcely get
around. It seemed almost impossible
to move or do bit of work and I
thought l never would be any better
until l submitted to an operation, but
my husband thought had better write
to you and l did so, stating my symp-
toms. l commenced taking Lydia E.
Pinkham's Vegetable Compound and
soon felt like new woman. l had no
pains, slept well, had good appetite and
could do almost all my own work for .
family of four. l shall always feel that
owe my good health to your Vegetable
Compound. Mrs. HAYWARD Sewers,
Cary, Maine. !