Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-11-14
DIXIE RICHES
PROVED BY
AUT0SALE
Unprecedented Demand for 1914
Cars Is Reported by Managers
Of Atlanta Show.

With only two days of Atlanta's big
Automobile Show remaining, all of
the dealers and sales managers were
back on the job at the Auditorium
early Friday to take advantage of
every minute left
They had passed through strenu-
GUS experience the night before when
the society folk of the city had storm
ed them in numbers and had kept
every available man busy explaining
the intricacies of the various cars.
Although society night" had prom
Used to be the big night of the en-
tire show, interest seemed not at all
diminished when the exhibition re-
opened Friday Many persons were
awaiting the final days of the show
before deciding upon their cars for
the year. A number of dealers wished
to give the matter considerable
thought and as a result there was
more of rush to sign contracts for
the year during the latter part of the
exhibition than at first.
Society Night Brilliant.
Thursday night was Enthusiastically
the brightest and gayest night of the
show. Society was out in it's pref
tiest. A brilliant spectacle was pre-
sented by the beautiful gowns and
sparkling gems of the women. The
aisles were filed the greater part of
the evening with people passing back
and forth in their inspection of the
new models.
Sousa claimed his due attention.
Hundreds crowded to the front of the
Auditorium while his concerts were
in progress. Many. however, contin-
ued looking at the latest products of
the auto designers skill. They had
come to get a comprehensive Idea of
what was now In motordom and they
were not going to have their atten-
ton distracted by music even II it
was played by the most famous band
in the United States.
Some of the fair visitors at the
show put it over" on the committee.
Boxes had been placed on sale for
all who wished to sit throughout the
program and listen to Sousa. But
what was the use of sitting away
back in one of the boxes when there
were scores of luxuriously cushioned
automobiles right out on the floor?
A smile to one of the susceptible
sales managers-or, at the most,
little coaxing-and the doors of cleo
trio coupes, town cars and limousines
were swung open to the young women
and they sat intrenched until Soura
had finished his concert.
Many saSIss Recorded.
In the way of sales, society night
was the most productive of the en-
tire show. The most prominent peo-
pie Of the city were represented at
the exhibition and they evidently had
come primarily for the purpose of
purchasing their 1914 cars. Many of
the dealers sold more cars than they
had expected to disDose of during the
whole show. All OF them took graf
flying number of prospects from
which some sales will result.
The number of out-of-town deal
ers reached the high mark, II the
number Of contracts signed up for
1914 Is an indication. Alabama, Flor
ida and South Carolina were nearly
as we'll represented as was Georgia
outside of Atlanta Everyone agreed
that the South was in its most pros
porous condition for years and that
the automobile business for 1914 was
assured.
From every point comes stories OF
an unprecedented demand for new
cars. Families which never before hao
felt able TO invest In an automobile
now were touched by the prosperity
that Is spreading the South and wei.
ca ger 10 buy a machine and insisted
that it must be a good one.