The Big Sandy news. [volume] (Louisa, Ky.) 1885-1929, 1913-06-13
MINISTER'S ON ADVERTISING
concensus Of Opinion 10 That Pub
llcity Is Beneficial to Churches
Would Bring Converts.

Newspaper advertising was discuss
ed by the National Ministerial associa-
ton Of Syracuse. N. Y. at meeting
the other day. after papers on the sub
ject had been read by the Rev. Al
bert C. Fulton, pastor OF the First
Presbyterian church. and Jerome d.
Barnum. In the discussion which fol-
lowed there was wide range OF opin-
ion ON the subject.
Rev. DR.. Frederick W. Belts. pastor
of the First Universalist church. main
tanned that the newspapers are ex-
ceedingly kind to the churches In
printing news of importance. and that
he did not favor promiscuous
scheme of advertising.
Rev. DR.. William ]. Howard. a visit
or from Washington. D. c., said that
he regarded newspaper advertising as
helpful to the church. and Rev. J. b.
Knappenberger. pastor of the Wesley
an Methodist church, approved It.
Mr.. Knappenberger said he was will
ing to leave the whole subject to ad-
vertising to the individual ministers.
providing they can muster funds to
pay for 1t. He said that he did not re-
gard advertising as sensational. be-
cause to him there is nothing more
startling and marvellous In all the
world than the themes upon which the
ministers preach every Sunday.
Mr.. Fulton In his paper advocated
the making of goods as good az the
advertisement He said that It 10 time
to emphasize every good point that
can be made In connection with the
church. He said that he was willing
to try paid advertising In the news
papers II II will fill the churches.
Mr.. Fulton advocated a press agent
for the church. He believed body
like the Presbyterian church should
have representative to furnish news
matter. He believes that more pub
licity will help to break down the
prejudices and keep the good work OF
the church before the public.
IF the public can be brought into a
more sympathetic relationship with
the church by the use OF honest. digni-
fed advertising. then l am heartily in
favor OF advertising" he said.
Mr.. Barnum explained to the clergy
that advertising Is the means Of NOV
ing a mass OF people In given d.
fection. For that reason he felt GER
tain that 1t would be good thing for
the church.
The church today" he said, must
come down from above and stand on
the same footing. the same foundation
as the business man. The church must
reach out and tell It's story TO those
thousands who won't answer its call.
why 10 II that the theater attracts
SO many thousands where the church
fails? Because II tells It's story, It In
terests the public. 1t awakens curios-
ity and desire to see and listen The
church today. my friends. from an adj
vertising mans opinion. from the out
side. Ii too cold. II must be made TO
hustle with human interest It's music.
SO sweet and beautiful, must be sung
In advance just as the advance agent
OF the theater awakens the spirit Of
the multitude for his wonderful troupe.
Il believe II the churches would de-
vote one-half the amount OF money to
advertising that they give yearly to
the cause OF missions, they would
bring into their buildings twice the
number of converts that the mission
aries enroll. Use the newspapers to
tell your story and tell It we'll"