The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-09-19
ILLUMINATION IN
BIG BROAD STREET
Fireworks and Red Lights Will
Tell of Opening of Fashion
Week.

Each department OF the retail busi-
ness of Richmond. as represented in
tho Retail Merchants Association
which is undertaking to make Fashion
Show week great event in the his
tory Of commercial Richmond, has it's
chairman or head of an active COM
mittee. There has been not little
honest and vigorous rivalry among
these committees and their respective
chairmen. each and all trying to make
his own department the greater in the
matter of display and ornamentation,
etc. Thus the dry goods fellow has
been and is trying to Guido the mil
linery folks; the clothier Is trying to
make a better show than the dry goods
man; the jeweler is endeavoring to
get the best OF the hardware man and
all the others and the grocer and the
other fellows in all the lines. not eX-
cusing the furniture dealer, are all
putting forth n great deal of rigor In
the effort to make each separate line
of trade show some better stunts than
other llues. This is all a splendid
able. and The Times-Dispatch is just
hurrahing for the best man in the
contest, feeling sure that when all nre
pulling Cor the best, the result is go
Ing to be one of the finest shows that
ever came down the Richmond pike, a
show that will last from September %
to September &c. inclusive. and will
be Il bright letter page In the COM
merclal history OF Richmond.
But there is ono thing that all OF
the departments and all of the chair
men are agreed upon, and that is that
the whole show shall be immense, and
shall start off just right. To that end
all of the chatrmen have come to-
gether and decided that Monday night,
September %, shall be the real general
opening, and that it shall be ushered
in with fireworks and electric displays.
and all the like of that will go far to-
wards making the great opening days
OF Fashion Show week something lonG
to be remembered.
1t has been agreed that Fashion
Show week shall really open Monday
night. September %, and that it shall
begin at s o'clock that night with
grand display of fireworks in the vi
cinity of the City Hall. Therefore.
with a grand discharge of rockets from
tho vicinity OF the City Hall. the show
will be on, and the window shades,
which. Will conceal the displays Of the
enterprising Richmond merchants, will
all run up with simultaneous bang.
Besides the rockets. there Will be a
further illumination or red lights on
every corner. The crowds which will
will see the newest ideas in fall mer-
chandise in every live OF business dis
played more gorgeously than ever be
fore. and II Will be almost like Il carni
val night in Richmond.
Every day it becomes more apparent
,hat the dry goods merchants the mil
l!nery and mems furnishing stores are
not the only people in whose business
fashion plays leading part, and the
idea of general fall opening has aD-
realed to merchants in every line OF
business And as a result OF the CO.
operation and enthusiasm OF the re.
tailers of the city. the public Is to have
the merchandise on sale here shown
10 them all at once and with lavish
ness OF setting that is sure to inspire
1 every person who goes about the streets
with the Importance of Richmond en-
terprise. The men at the back OF the
whole scheme say that the main OBJ
ject OF the big opening is simply to
chow people what they can get here
Great is going to be the results of
Fashion Show week.