Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1913-05-18

nine per cent sure that somebody
else Is getting more Off or more
thrown In" than YOU are.
Any concession at all is evidence OF
weakness. II Is evidence that tae
bars are down so why stop al a
small concession: why not get the
limit' Somebody else will get II;
why aot YOU
In this class OF cars the list price
or catalog price Is simply a formal
ity. merely an arbitrary amount from
which to figure a discount ten
twenty or thirty per cent-whatever
your buying ability will enable YOU
To- get.
Such cars. are not intended TO be
sold at list price. The list price Is
purposely set away In excess of what
the ear Is ever expected TO sell for
and the dealer is given long dis
count for the very purpose of enab-
ling him to use the discount bait on
the man who pats himself on the
back and SAYS. What shrewd buyer
am
II the aforesaid shrewd buyer. or
the man who is offered long price
for his secondhand ear. will halt
IA his congratulations OF himself just
long enough TO give his common
sense an opportunity TO get into play
1.-THE probabilities are that Il will as
sert itself.
Cars in this class are usually "as
sembled propositions" The engine
is Made In one place, the transmits
sion In another. the axlcs in another
the wheels in another, the radiato
In another the bodies in another. L
say nothing OF the hundred and on
minor parts which are picked al
nere and there. then all thrown 10
gether and sold to the unsuspectin
as the Greatest mechanical wonde
OF the age. Greatest mechanical
wonder" is good. the wonder bein
that the conglomerate mass can b
assembled at all and another wonde
that the ears will run after they ar
assembled.
Just IMAGINE the predicament q
the owner of such ear when h
wants to get parts for repairs. pal
icularly after the ear Is year q
mere old.
Cars OF this type are usually turn
led out by concerns which hope I
take advantage OF the popularity {
: the automobile by filling In IN
; shortage caused by the demand ia
: really good cars bein greater tina
the supply
They are not blind 10 the fact th'
a goodly portion of new buyers al
unfamiliar with motor car COZ
T. struction and motor car values. The
hope OF success lies In the fact thu
I they can turn out something thu
has the appearance OF an autOm
bile. something that viii actually ri
F" and probably make good demo-
stration. II may even run well 4,
several months, particularly If "ha
died with gloves. The future Is
$ little concern. The motto Is &c
II the money" Get all you can hut.
sell the car
w. Another purpose OF the owe
price and the long discount Is
- enable the dealer 10 allow VIII
looks like a LIBERAL sum for a secon
y hand car II the man who trades
= his secondhand car win follow
y up and see what happens, he W
y probably find that the dealer "
: took Il in will dispose OF II for =,
eral hundred dollars less tnan he
= lowed for Il.
{, DO YOU think he Is losing none
- Hardly. The long discount he 3
- on the new car was ample to IA
4 care of the reduction he made VIII
- selling the secondhand car and 81
il leave him good profit on the VIII,
transaction
When dealer offers TO "spli
l. with the customer, Il is evidence
A. the face of II that he gets a 10
il discount and that the car he is 50
p ing Is one whose list price is pl
posely placed high in order that I
o.. dealer may offer inducements
IA inducements which are delusi
and a snare.
Then comes the third class
N This comprises the cars that q
honestly built by makers Of rep,
II who have a reputation az stake
le Such cars usually offer q dollar
rs dollar value, They are listed
n prices which afford no more than