davidaulloa/AmericanStories huggingface dataset:
The Bemidji daily pioneer. [volume] (Bemidji, Minn.) 1904-1971, 1913-10-18
Value Of Expression

Robert Louis Stevenson, the we'll known writer
said, write the fool can understand you and
the wise man will understand Why is it that
Abraham Lincoln's Gettysburg address is .Etoday
called by foreign critics Americas only supreme
achievement in literature Because Lincoln gave
ito the world simple truth expressed in the most
simple language Imaginable
If clearness and simplicity is so essential in so
called higher literature, how much more essential it
should be in advertising it is more difficult to
make an advertisement interesting than an ordinary
literary production Take a play, book, newspaper
or magazine article and they always read
because of their human interest Then the man
who can put these in the simplest language is the
man who gets the biggest price But an advertise
ment appeals to the business Judgment Of man.
and to have effective the ad should be expressed in
such simple and natural language without any
frills, SO any and all can understand it,
It is not so difficult to tell what to put into an
advertisement as to tell how to put it in In other
words the difficult thing is to tell how to write the
ad-hOW to give expression to the points to be
brought out. The success Of every ad depends upon
the words chosen
The average advertiser gives the wording of his
ads so little thought that it is wonder they miss
the mark. If undertakes to prepare a paper
on any theme to be read before society he would
give the preparation of the paper his best thought
for at least a day or two-and all his paper is
designed to do is Onterest and entertain, while an
ad must not only interest and entertain but in
fuence we'll. An advertiser who does not give.
the wording Of his ads careful thought is guilty of 4
crime against advertising. s.-r
Copyright by E. Patterson
The Bemidji daily pioneer. [volume] (Bemidji, Minn.) 1904-1971, 1913-10-18

T~~oc~cS~~s~r>~s~.~-~ ~@~~-~~se.~oo~~o~
Us >!
>~e~~~--~~~~~~-~-~~~
<k+<k< <++ Xxx * X 4
LEST WE FORGET X
X X X * x X X X x X + + X r =
To Boost for the girls in the
Schroeder-Pioneer Free Piano con-
test. II t
To cut the 100 vote coupon out OF
this paper and save it for your favor
tie contestant in the Schroeder
Pioneer Free Piano contest.
Phone Society news to society edi-
tor, phone No. 81.
L. E. Bye Of Thief River Falls was
a Bemidjl visitor Thursday.
H. Dexter Of Bagley is a business
caller in Bemidji.
Last dance in Dreamland tonight.
ADV. .- - ....... ~
Ed. Laughlin of Northome spent
yesterday in Bemidji .--..-s. g..
Emil Olson of Wilton was in the
city today on business.
Go-carrs retired at the second hand
store.-Adv.
F. w. Grim of Ortiz was a business
visitor in eBmidji yesterday.
Mrs. James jennings of Walker
visited friends in Bemidji Friday.
J. c. Thompson of Blackjack is
transacting business in Bemidji to-
day.
Go-carts repaired at the second
hand store.-Adv.
G. S. Giles of International Falls
was business caller in Bemidji Fri
day.
William Mclaughlin of Bush City
is transacting business in Bemidji
today.
Sugar is down. II pounds for
800. Schmitt's Grocery.-Adv.
r. J. Burke will return this even
ing from trip to st. Paul and In
ternational Falls.
Sugar is down. II pounds for
500. Schmitt's Grocery.-Adv.
Ole Eidem OF Akeley was in Be-
midi Friday on combined business
and pleasure visit.
Miss McClelland of Cass Lake was
in the city Thursday looking after
her real estate interests.
70 to Hakkerups and have your pic
ture taken.-Ady.
Miss Anne Evermoen of Aida was
in the city yesterday shopping and
attending to other matters.
Miss Magda Rye, of the town of
Liberty, was in Bemidji Wednesday
having some dental work done.
Mrs James McAndrew of Big
Falls, who has been visiting Mrs. Sam
Hayth, returned to her home Thurs
day morning.
Mrs. Covey and Mrs. Dwere of
Bagley were in the city Wednesday
visiting Mrs. Covey's mother, Mrs
Frank Wilson. They returned to Bag
ley the same day.
Mrs. John Ashcroft of Kelliher
who has been spending the summer
at Aklee, Minnesota, returned to he1
home Wednesday.
Brings sparkling eyes. rosy cheeks
ruby lips. Every girl and womer
should take it-Holister's r. M. Tea
ADV.
Chris Hanson, formerly of Fillmore
county, who has recently purchased
farm six miles South of Bemidj:
just over the Hubbard county line
transacted business in Bemidji yes
terday.
Mrs. L. Griffith of Little Fall
spent yesterday in Bemidji as tn
guest of friends, leaving last nigh
for Coleraine where the marriage Q
her son to Bah Neil, formerly o
this city takes place today.
Mrs. w. F. Nichols Of Melrose
The Bemidji daily pioneer. [volume] (Bemidji, Minn.) 1904-1971, 1913-10-18
A Marvellous Escape

a MarVelOuS ESCAPE 90
MY little boy had WAREHOUSES
Cape" writes P. F.. Bastiamsi ct
Prince Albert, Cape of Good Hope.
1T occurred in the middle Of the;
night. He got very severe attack
Of scroup.@As luck would have-sit. If
had q large bottle Of Chamber aims
Cough Remedy In the house. After
following the directions for an hour
and twenty minutes he was through
all danger" Sold by all Dealers:
Adv. s5=s
The Bemidji daily pioneer. [volume] (Bemidji, Minn.) 1904-1971, 1913-10-18

years, and Of all the medicine hove
taken, Chamberlain's Tablets have
done me more good than anything
else, " sayc w. q. Mattison, No.
Sherman. St.. Hornellsville. N. Y
For sale by all Dealers ADV.
The Washington times., 1913-10-18
HUDSONS TO HAVE
NOVEL FALL SHOW
Private Exhibits To Be Attended
BY Large Number of Motor
Car Owners. ...

A novel fall exhibit Of Hudson inside
drive cars is announced by II. G..
Kneessi, manager of the Hudson Auto
mobile Company. The exhibition will
take place next week and 1t is expected
a large number of motor car owners and
prospective buyers will attend
These private exhibits of the Hudson
line always have been a feature with the
Hudson Motor Car Company and its
agents throughout the country The
showing of the sedan car just at this
time is appreciated by many motor car
users who are interested in this type OF
car on the approach of colder weather.
Inside drive cars especially for town
use, are becoming amazingly popular
The movement is by no means a fad
for nothing more practical and COM
Portable than the closed car for cold
weather has ever been devised. For
social. theater, and professional use the
inside drive car is almost a necessity.
People do not care to bundle UP in
noon call, going to the theater. or on
the occasion of other social functions.
Physicians, too, find in this protected
car a most excellent vehicle for their
daily use in all weathers.
The Hudson Sedan already is famous.
II sprung at once into popularity. Yet
there was about its success nothing OF
an accidental nature. 1t was the logi-
cal result Of care on the part OF its de-
signers in accurately forecasting the
needs and wishes of the public. Thous-
ands want a closed car for winter use.
Yet many do not care for the big Ber-
line or Limousine type, an das many
owners employ no chauffeur, preferring
to drive their own cars, these cars fall
to appeal.
The coupe of which the Sedan is the
and Improvement, suited
many This new car, moderate in size
and cost, yet most commodious and
luxurious, exactly meets their wishes.
II seats five easily, and can readily
carry a larger number in an emergency
without undue crowding. II is the last
word in motor-car luxury and COM
fort
standard phaeton chassis. 1t is. of
course, electrically started and lighted
The Washington times., 1913-10-18

equipped. at s1,2OO; with starter, $500;
coupe. which is furnished only with
starter, Sl,350
The 80 Hupmobile has had very
conspicuous season during the past
year. 1t has been entered in a number
OF private tours, reliability runs, ell
durance contests throughout the coun-
try, and its success has been very
annoying to owners of higher priced
and higher powered models. The
principal contest in which the HuplnU-
bile figured prominently was the
Gidden Tour, distance of 1,250 miles.
with perfect scores for both cars
entered
The Hupmobiles were. by the way.
the only cars that did not take on
water between controls and IL the con-
test had been run under the A. A. a.
third grade rule, the Hupmobile would
have been the only cars with perfect
scores. At the completion of the tour
the motor cars were shipped back 20
Atnnepolis and were sold at list price.
running just as sweet as the day they
left the factory
The Washington times., 1913-10-18
ABUSE OF TIRES
GREATEST WASTE
Big Manufacturer FONTS Out
Opportunity to Cut the Cost
of Operation.

No part of an automobile is more
| abused than the tires. Where one man
drives carefully. thinking of them, a
hundred drive heedlessly, without con-
sideration for the damage to both the
tubes and shoes which is sure to re-
suit" These are the Conclusions of J.
d. Anderson. one Of the big tire men
of the country.
When We consider the great care
the engine receives from the car owner
and the trouble he takes to insure
proper fabrication. cooling, adjustment
and all that contributes to its economi-
cal and efficient operation, It is remark
able now seldom one Is found who will
give the tires on his car a real chance
to make the maximum mileage
The care OF tires and their conser-
vation should be vitality interesting
subject to car owners, yet many seem
to think any effort by tire manufac-
turers to tell them how to get more
called for.
The care of tires does not take much
Imitation, neglect Of cuts. grease left
on castings. running In car tracks,
speeding around corners, breaking with
needless severity, driving with chains
particularly broken or badly worn
chains). and permitting the car to re-
allowing wheers to remain out of align
ment-these are the ordinary causes of
tire trouble.
IF the majority Of tire users would
spare their tires these hardships, they
would materially increase the mileage
service.
Every motorist could eliminate a ma
terial part Of his tire expense by show
ing his tires the same consideration
that he gives to his motor and trans-
mission
The Washington times., 1913-10-18
$4,000 FORDS ARE
IN USE IN COUNTRY
In Year Just Closed Detroit
Company Built Close to the
100000 Mark.

When the Ford Motor Company closed
its business for the year September 90
approximately 32S00o model T Fords
were in use throughout the world. by
far the larger part being driven IN the
United States. =
What this really means is simply
dazzling when the concrete figures are
considered. 1t means. IL all the ma
chimes were owned in this country. that
there would be one for one person in
each 275 in the nation.
In the year which just closed the COM
pany built well Up towards the 200, 600
mark which had been predicted.
No announcement has been made vet
regarding the production plans for 1914.
but from the active manner in which
construction is being rushed on the big
additions to the plants at Detroit, and
also the number of assembling plants
being erected throughout the country, II
is apparent that the company Is pre-
pairing for big production year.
The Washington times., 1913-10-18
Use Care to ReassembIe
BeveI Gears Riqht

Before taking down the differential.
count the number of teeth in the bevel
pinion and in the bevel ring gear If
the one is multiple of the other. the
teeth should be spotted with a punch,
SO that in reassembling the diferential
the same teeth can be placed in mesh
II this is not done, such gear is apt to
become noisy on being run. Most gears,
however. are designed to have a hunt
ing tooth effect. in which the number
or teeth on both gears are prime, and
not multiple. Consequently such a gear
can be reassembled without regard for
tooth mesh. since every tooth of each
gear Will come in contact with every
other tooth on the other gear. progress
ivelv.
The Washington times., 1913-10-18
Oil Man Finds Cause
For Joy in Figures

capt. J. I. Rose. manager of the
washington branch of the Invader Oil
Company. is elated ove- news from the
coinDany's New York office showing the
great increase in the amount Of busi-
ness done each month since last Febru-
airy. in comparison with the sane
month last year. The Increases bv
months were as follows:
February. ia per cent: March, ISS per
cent; April. 200 per cent; May. 20 per
cent; June. 23l per cent: July. 30 nor
cent; August. 2lS per cent: Septeember.
292 per cent. The average for the eight
months was 2l2 per cent. The company
ascribes this rapid increase in part to
its advertising campaign
The Washington times., 1913-10-18
WILL GIVE EXHIBITION
OF REBUILDING CAR
Overland Wrecked by Fire to
Be "Made Over" in Display
Window.
Automobile Dealers Will
Have Oyster Roast

Automobile and accessory dealers.
together with their statesmen
and a Bumber of newspaper
men, will have an oyster roast Mt
Chapel Point Nd, Wednesday.
November 8. They will be the
guests OF Leroy Mark. who is
preparing an elaborate enter
tainment for them. The party
will be conveyed to Chapel
Point i'm motor ears, the route
being one of the most attractive
out of Washington.
The Washington times., 1913-10-18
By HARRY WARD.

Washington motordoTn is all agog ovel
the announcement of the Overland
Washington Motor Company that Il will
rebuild burned Overland touring car
in its Fourteenth street show window
from parts carried in stock by the COM
pany in its Service station. An I'M
slightly mass of rusted, twisted steel,
iron, rubber, and wood is all that is
left of what WAS few days ago one
OF the finest touring cars ever turned
out of the Overland factory in Toledo.
Fire practically destroyed the car, and
what is left of the mass will, with the
use of all the Necessary material taken
from the service station, be again trans
formed into an up-Io-date motor car.
The work will begin Monday morning,
and will be done by TWO expert me-
chanics from the Overland service de-
partment
Service is the backbone of the auto
mobile industry" said R. c. Smith,
president OF the Overland Washington
Motor Company. "and our object in re-
building this burned car in our show
window is TO demonstrate to the publci
that II is good service that puts mans
automobile on the street again, with
but little time lost, after il has been
through Tire, collision, or any other con-
ditions that put it out of commission
For several days-the wrecked car, to-
StIItG WIN All the various pdrIS lf16t
will be needed to put II into commits
sion again, have been on exhibition in
the company's window. Naturally the
exhibit has attracted widespread atten-
ton Few people in Washington have
ever seen an automobile built, and the
work OF making over this burned ma
chine is sure TO attract thousands of
spectators.
These are reception days at the sales
roms of the Zell Motor Car Company,
agent for the Chalmers and REQ. The
latest models have arrived and the
display :omsO look more like clearing
house on busy afternoon than a sedate |
motor car salesroom, because of the |
fiocks Of interested spectators viewing |
the new cars. According to Manager
W. S. Keeler the Chalmers is meeting |
with great favor. The new six" called |
the master six, is SO replete with fea- |
lures that the l@yman is at a loss to 1
chronicle all of them. REQ the fifth Is /
also coming in for a large share of at |
tention !
H B. Leary. jr.. this week sold a |
Maxwell ''25'' touring car tc ]. ]. !
Roach and a Maxwell 80 to F. /. /
Ray
The first shipment OF Haynes cars ar
rived this week. and are now being dis
played by the Probcy-Haynes Motor |
Company. in Wisconsin avenue An
other shipment will arrive next week.
and will include MI the various models |
that comprise the 1914 Haynes lines.
The big feature Of the new Haynes car
is the Vulcan electric gear shift. The |
of the automobile public in the
use OF this device has exceeded our
greatest expectations said George n. /
Strout, general sales manager OF the
HAYNES Automobile Company, Kok. NO.
Ind.
The Washington times., 1913-10-18
Levers May Save
Brakes on Hills

BY throwing back the spark and gaso-
line levers when going down the hills
the life of brakes may be heightened
Indefinitely. Where the hills are un-
usually long and steep the braking ca
pacity may be greatly multiplied by cut
ting off the spark and throwing the
gears into low or intermediate This
extreme should not be resorted to, how
ever. except in cases of emergency and
where conditions are such as to put
too severe a strain on the brakes.
The Washington times., 1913-10-18
Ignition Deranqement.

Ignition arrangement is often due to
spark coil trouble. and care should be
taken to look for loose or broken wires,
vibrators out of adjustment, contact
points burnt or pitted, defective con-
denscrs, punctured insulation. or defects
in wiring and broken internal connec-
tions.
The Washington times., 1913-10-18
Baltimore Mans Run.

Three hundred and sixty-three miles
in fourteen hours and forty-five minutes
is the record Of August Zimmerman, Of
in a recent motorcycle run
from Springfield, Mass, to Baltimore.
The Washington times., 1913-10-18

j. NJ. Stoddard, of the Cook & Stod-
dard Company. who has been spending
several weeks at his country home at
West Springfield, N H., will return to
Washington Monday.
The Washington times., 1913-10-18

and possesses all other advances and
refinements Of the 1914 Hudson line.
J. n. CARRIER. the Buick agent at
Harrisonburg, Va, was in Washington
manager of the Buick Motor Company.
Garber will have an extensive exhibit
o. Buick cars at the Farquier county
fair. which opens next week.
j. NJ. stoddard. of the Cook & Stod-
dard Company. who has been spending
several weeks at his country home at
West Springfield, n. H., will return to
Washington Monday.
Z Arthur Foraker. of the Potomac Mo-
- Ca Company. Is spending a few
days. in New York. Next week he
~, vIsit he Marmon factory in In
arapolis and the Woods electric fac
tory in Chicago.
The Fossil Hughes Company reports
the sale of "4S-G'' vestibule suburban
Pierce-Arrow car to Armistead P:ter.
Jr.. '4S-6" touring car to H. Holerith,
a $50 lanaulet to Mrs. John B. Hen
derson and .'3s-6' brougham to Ad-
miral ]. d. Adams.
Purchasers of Cadillac touring cars
this week, as reported by the Cook
& Stoddard Company, include Conrad
J.
renton Carriage Works.
Col. Joseph f. Kuhn. of Washington
Barracks. Is the latest purchaser of
six-cylinder Studebaker touring car.
The Commercial Automobile & Supply
Company also reports the sale of a
.'25'' touring car to o. ].
DeMoll and a Studebaker ''35'' touring
car 10 Charles Nelson Chase.
II
Buick Motor Company. today is demon
strating the new Buick six-cylinder
touring car at the WarrentOn race meet
Thursday Martin drove from Hagers-
town, Nd, to this city in the new six
in two hours and forty minutes, carry
ing five passengers.
Hanson Robinson, manager Of the |
wholesale branch in New
York, was in Washington This week |
visiting Col. w. C. Long. of the Com
mercial Automobile and Supply Com
Dany
The Washington times., 1913-10-18

Arthur Foraker, of the Potomac Mo-
3" Ca Company. is spending a few
days. in New York. Next week he
v -, vIsit he Marmon factory in In
arapolis and the Woods electric fac
tory in Chicago.
The Washington times., 1913-10-18

and possesses all other advances and
refinements Of the 1914 Hudson line.
The Washington times., 1913-10-18

Studebakcr wholesale branch in New
York, was in Washington This week
visiting Col. W. c. Long. of the Com
mercial Automobile and Supply Com
many.
The Washington times., 1913-10-18

Purchasers of Cadillac touring cars
this week. as reported by the Cook
& Stoddard Company, include Conrad
Becker, w. j. O'Donnell and the War
renton Carriage Works.
The Washington times., 1913-10-18

H 3. Leary. jr., this week sold a
Maxwell ''25'' touring car tc ]. ].
Roach and a Maxwell '.G5'' to F. l.
The Birmingham age-herald., 1913-11-27
LETTERS TO EDITOR
The Suffrage Leagues Contest

To the Editor of The Age-Herald:
1t is a duty we owe to our friends
who so splendidly supported the Anti
Tuberculosis association in a voting con-
test for a useful prize, that | should
thank them one and all. l thank those
who freely nominated us and those who
equally without solicitation worked. that
votes might be secured for us, and those
who gave the votes
We lost, and the Neighborhood House
won the prize.
But the Neighborhood House should be
widely known as doing a comprehensive
and constructive sort of service. In the
day nursery they aid working mothers
and their children. By club work among
girls they give moral and technical guild
ance for home making. They serve num-
bers of boys in clubs, and they come into
line with the Anti-Tuberculosis assooia-
tion by means of their open-air play
ground for both girls and boys. | heart
lily congratulate the Neighborhood House
ladies on their success, and nevertheless
hope that some day a good friend fairy,
Santa Claus, or other angelic or human
being, will remember the patients on Red
mountain to whom piano-player. with
records for familiar hymns and airs
would be a great boon. We have a very
antique instrument, but too seldom a
person able to play. II would be most
useful addition to the equipment of the
recreation hall now being built.
| am glad to acknowledge Thanksgiving
donations of fruit through the First Bap-
tist Sunday school, primary department
Finally, as preachers used to say, we
hope that all who take an interest IL
this association will help by the sale
and liberal purchase of the Red Cross
seals all through December. Respectful
ly yours, GEORGE EAVES,
Secretary Anti-Tuberculosis Association
Birmingham, November 26. 1913
The Birmingham age-herald., 1913-11-27
UNDERWOOD OFF FOR
WASHINGTON TODAY
Considers 1t His Duty to Re
turn Whatever Effect on
Campaign May Be

Mr.. Underwood will leave this morn
ing over the Birmingham Special for
Washington.
He regrets that it is necessary for
him to leave Alabama. He stated last
night that he would be glad of an op-
portunity to remain in the state until
the conclusion of the senatorial cam
paign
However," said he, Il consider it
my duty to return to Washington and
get on the job again. 1t might be to
my personal advantage to remain in
Alabama. But 1 have the commission
of the people of the Ninth district
and of the people of me United States
Therefore. [ will go Immediately to
the capital and stay there as long as
I am needed.
II have told the people that If they
want absent treatment I'm not the
man. l hope that | will have an op-
portunity to spend 10 days in Alabama
during the holidays If / do, [ will
take up the campaign again. If I do
not, l will leave the matter in the
hands of the people. 1t is definitely set
tied that l will not neglect my duties
as leader of the House to further my
own interests"
Mr.. Underwood expressed thanks for
what the people had done for him. He
expressed himself as being confident
that he. would be elected
The Birmingham age-herald., 1913-11-27
BAZAR. RECEIPTS
ARE ABOUT $1,000
Mrs. Sterling Foster Thanks Those
Who Aided in Day Nursery
Effort

The ladies of the Children's Day
Nursery yesterday served the last of
the series of dinners to raise money
for the maintenance of the nursery.
The president. Mrs. Sterling Foster. to-
gether with Mrs. w. D. Smith. was
the hostess of the day. The treasurer,
Mrs. Otto Marx, announced that the
gross receipts for the seven days
amounted to about 5000 It is ex-
pected that the ladies will realize $1,000
above all expenses.
Mrs. Sterling Foster president of the
Childrens Day Nursery association,
yesterday expressed her very great
pleasure over the cordial and phil
anthropic sISrit that seemed to actu-
ate those who took the noon meal with
the ladies. She issues the following
letter of thanks:
"To the public: On behalf of the
Children's Day Nursery | desire to eX-
press my thanks for the liberal pat
ronage given the bazar conducted by
the directors of the nursery. The men
and women of Birmingham have again
shown by their acts that Birmingham
Is indeed a charitable city
ITO the ladies who served the din
ners and to those who so freel yand
willingly gave their efforts to make
tho bazar success. the thanks of
the nursery association are also eX-
tended. The lady directors are due
the credit for the success of the un-
dertalSing, for they have been untiring
In their efforts to attain that end .
"Most sincerely.
MRS. STERLING FOSTER.
president Childrens Day Nursery
birmingham, Ala, November 26.
1913"