davidaulloa/AmericanStories huggingface dataset:
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09
Merchant Must HELD Adver,Islno

Newspaper advertising is a pre-
nminary to the kind Of advertising
that is done after you get the people
who respond inside your place Of bust.
ness. It is very necessary and very
valuable preliminary. Without II the
number of people who come to your
place OF business would be very much
less.
But you have got to help II you
want to get one hundred per cent.
results from your advertising. You
have got to give the public just what
your advertising leads the public to
expect.
p. T. Barnum. so ] am told, never
made that famous statement which
has been attributed to him: 1.-THE
public loves to be humbugged."
Barnum was too shrewd a student
OF human nature to think or practice
anything like that.
The public loves TO be served
that's what And the merchant
who serves his public honestly and
we'll is doing the kind of advertising
that leads to more business
Jerome p. Fleishman In the Baltimore
Sun.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09
Pr.oautlon Led to Disaster.

A marine disaster of curious origin
is recorded by a recent British Board
of Trade report. Some months ago
the steamship Hardy had in its cargo
a large quantity of metallic sodium
and chlorate of potash-the former, as
is well known, taking fire and burning
in water, while the latter is so ener-
getic an oxidizer that it is liable to
explode violently when heated in the
presence of combustible matter. AS
an extra precautlon against trouble
these dangerous substances were car
ried on deck. This proved an unfor-
tunate mistake, however, for a heavy
sea burst open the chests containing
two tons Of sodium. which in a few
minutes set fire to the vessel in many
places. AS the flames reached the
chlorate Of potash, violent explosion
broke the ship in two, finishing the
destruction. The misdirected efforts
to ensure safety were blamed for the
loss, and 1t was concluded that the
cargo would have been quite safe II
the sodium had been properly packed
and slowed below deck.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09
Good Prospects for Panama.

AS an example Of a money-making
enterprise the Suez canal is hard to
beat. The company is restrained by
its charter from making more than a
certain percentage of profit, and one
OF the principal worries of the man
agement is to dispose Of its surplus
cash. With the best will in the world
only so much can be spent in main
tenance and improvements and re-
duced rates generally mean an in
creased income.
That is what has happened now. By
the report read at the annual meeting
held in Paris the other day It was
shown that the company's revenues
during the year which the report COW
cred aggregated s27,762,O00. an In.
crease over the preceding year Of
$SS6,000, and so to meet the emer-
gency thus presented another reduc-
ton Of rates was ordered. In this
instance the advance was the more
notable because political troubles had
lnterfered with the Chinese trade
Philadelphia Inquirer.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09
MADE ALL THE DIFFERENCE
Wlfe's Gentle and Refining Influence
Counted, Or Was the Gallant
Colonel Afrad2

A soldier, being photographed, hap
pened to mention the name Of the
regiment to which he belonged,
whereupon the photographer said
that he had photographed the colonel
Of the same regiment, and showed the
private copy.
WELL" said the soldier, 1--WE seen
Col. - good many times on the
parade grounds, to say nothing OF
South Africa, and he never looked
like that"
EYES," said the photographer, "but
you must remember that the colonel
was neither on the parade ground
nor in South Africa when he was
photographed"
well, but I've seen him alone, and
he always looks as if he were going
to jump down your throat. In this
you'd think he couldn't say DO to q
goose. Was he alone when he came
here?"
well, no." said the photographer
with unconscious irony, "he had bis
wife with him"
"Oh," said the soldier, thoughtfully
that accounts for it."-Tit-Bits.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09
RULES OF VOTING.

l. The Straw Election" will be completed July 5,
1913 at which time all the ballots will be counted and
the result published the following week.
q Any paid-n-advance yearly subscriber residing in
Morgan county, may cast ballot for each Of the Offices
to be contended for at the next August primary.
3. Only vote will be allowed to each subscriber for
each yearly subscription and ballot will be counted
unless signed by the subscriber but the signature will be
detached by before putting the ballot box and in
event will the of the person voting for whom he
voted be divulged. It's strictly secret ballot.
A. Only subscribers living in Morgan county may vote
but the paper may be sent to any person anywhere.
s. Ballots may be sent in at any time and as soon as
sufficient number have been received the status of the
vote will be published and each week thereafter the num-
Der of votes cast for each candidate will be published
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09
WANTS SERVICE FOR MONEY
Man Who Pays Advertising Bills No
Longer Fooled by Gross Figures
on Circulation.

Advertisers who have SO lona sub
mitted to being bilked and buncoed
by the magazines are beginning to
learn wisdom. In the months Of
June, 1912. nine magazines lost an ag-
gregate of 22,735 lines, as compared
with the same month in 1911. The
loss in June 1911, followed a great
loss in the same month In 1910, and
there is reason to hope that by 1915
a good many OF these fake publica-
lions will be put entirely out Of busi-
ness. The magazine Of the present
day is seldom read by intelligent
people. II makes its appeal to the
mediocre mainland even he is get
ting tired OF II. There is Just cheap
literature enough in II to enable It
TO squirm through the mail, the OBJ
feet being to hold up gullible adver-
Using public at a minimum Of ex.
pense.
The more alert advertisers are be-
ginning to discriminate, and are not
being fooled so much by gross figures
OF circulation, but are asking about
the quality OF circulation as we'll, and
quality includes accessibility of read
ers to the advertiser or seller, and
distribution in territory or territories
that provide good market for the
advertisers wares, under the circum-
stances then controlling his business.
The advertising agent, the one plac.
ing the advertising, has been under
temptation to select gross circulation
as offering the least labor and inves-
tigation on his part; but the man be-
hind the guns, who pays the bills, Is
beginning to exact from his repre-
sentative, who spends his money, real
service for the pay he receives.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09
TAKE NATURALLY TO- WATER
All Animals Except Man Able to Swim
Without Any Laborlous
Teaching.

Nearly all animals are better swim
mers than men and take to the water
naturally, while he has to learn to
propel himself. The rhinoceros and
hippopotamus are wonderful swim
mers and divers, while the Indian ele-
plant crosses great rivers with heavy
loads. The elk and the reindeer are
first class swimmers The elk keeps
his head above water and crosses d.
rectly from bank to bank to avoid
turning. The reindeer, on the other
hand, turns as often as he likes, keep
ing his head only little above the
surface. But of all swimmers of all
cllmes the best, though not the swift
est, is the polar bear, who passes half
his time In the water swimming and
diving. His swimming power is moth
ing short Of miraculous IL 1t be re-
membered that the water In the reg
ions he frequents is invariably cold
and that cold is normally prohibitive
to good swimming. There are bears
( LndJ Gall WIN llOlli lOlby W hlLy htO-
metres without great effort.
One of the swiftest swimming ami
mails is the squirrel. A sportsman on
one occasion having at hand a squir-
rel born in captivity, which had never
seen water, wanted to see If 1t could
swim. and took 1t with him in row.
/ boat to the center of a lake. The
squirrel turned toward the bank. head
and paws above the water, back and
tail underneath it, and began to swim
! so rapidly that 1t was with the great
est difficulty that the man recovered
1t when 1t neared the shallow water
near the land. 1t is said that even
many nonaquatic birds will swim like
ducks If an attempt be made to drown
them.-Harper's Weekly.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09
ADVERTISING ON TOMBsToNES
Tributes Paid to the Departed for
Purposes Of Gain for the
Living.

There are some people who try to
make money out of anything, as the
inscriptions on some tombstones bear
witness, says London Tit-Bits. Al
though tombstone epitaphs are ire
quently censored by the authorities,
a good many have been passed that
are more in the nature of puffs for the
living than tributes to the dead.
The widow Of man who died some
years ago arranged for the following
inscription to be placed over the grave
OF her husband:
Here lies - -, dear departed
husband ofN--- -, who now car
ries on his business of general outfit-
ter. and always gives good value.
Terms cash."
That Is tombstone advertising with
a vengeance, and 1t is not an isolated
case. 1t has been recorded OF GER
tain shop keeper that he had his grave
dug and the tombstone placed above
It some years before his death. The
tombstone was nothing less than an
advertisement of his business, for the
inscription ran: Here lies John Emer
son, the best halter in the state oil
Ohio" The tombstone, after raising
some discussion, was eventually pass
ed by the authorities.
A Canadian firm went one better
even than this. The head of the firn
in question died, and over his grave
was Inscribed on the tombstone:
Here lies Abraham Stokes, founder
OF the firm of Stokes G. Company, who
for many years have manufactured
pickles and bottled fruits. Best OF al
and without rival"
The tombstone censors sometimes
refuse permission for epitaphs OF this
description to be raised over the
graves Of the dead. The widow OF
we'll known patent medicine manufac
turer, who wished to erect a tomb
stone bearing detailed account OF bel
late husbands discovery of the paten
medicine in question, found that thu
authorities were obdurate in not allow
Ing the inscription to appear. Final!
she abandoned the idea Of advertising
the business and erected more suit
able memorial in which no mentor
was made of the commercial life Of thu
dear departed.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09
Road Accidents in Great Britain.

A marked increase in the number Of
road accidents is noted in the United
Kingdom. The total rose from 2S,02S
In 1909 to 1920 In 1911, of which mo-
tor vehicles caused 2O,226. Statistics
for the London metropolitan area show
that every one hundred motor cabs
killed Ave times as many persons and
injured three times as many as every
enc hundred horse.drawn cabs.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09
The Time to Advertise.

The time 10 advertise is all the
time, but the advertising should vary
with the seasons, Advertising per-
forms a double function. 1t helps the
merchant to move larger quantities,
and so enables him to buy at better
advantage than he could do without
advertising. Il enables the customer
to study the stock in advance. She
compares her wants and her purse
with the goods advertised, and she
goes to the store knowing what she
wants, consequently shopping is ia.
cilitated, and the days business is
more satisfactory to all concerned,
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09

Who IS Your Choice for the
Various County Offices?

Believing that the COURIER subscription list contains
most OF the representative, thoughtful and progress
sive citizens of Morgan county, and further believing that
the weight Of their opinion will have much to do in de-
termning who will be the nominees of the primary of
next August, the COURIER has decided to conduct
Straw Election to obtain the of opinion Of
our subscribers as to whom should be nominated
The COURIER has no choice between the aspirants for
county nominations 1t will be absolutely neutral in these
races treating each with absolute fairness But in
mon with all good citizens it hopes that the best will
be selected for all the offices.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09

Persons troubled with partial paralysis
are often very much benefited by massag-
ing the affected parts thoroughly when APP
plying Chamberlain's Liniment. This lin
iment also relieves rheumatic pains. For
sale by all Observation-Disclosures.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09
We are authorized to announce

OFIAKLES y. AKNE II
OF West Liberty, as candidate for the
nomination for State Senator from the 34,h
Senatorial District, subject to the action of
the Democratic party.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09

We are authorized to announce
ALEX WHITAKER,
Of Caney, as candidate for the nomi-
nation for County Judge of Morgan
county, subject to the action of the
Democratic party.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09
We are authorized to announce
II. C. COMBS,

Of West Liberty, as candidate Jor the
nomination for Jailer Of Morgan county
subject to the action Of the Democratic
party.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09

We are authorized to announce
H. M. DAVIS,
OF West Liberty, as candidate for the
nomination for County Court Clerk Of
Morgan county, subject to the action
of the Democratic party.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09

We are authorized to announce
rem F. NICKELL,
of West Liberty, as candidate for
Clerk of the Morgan County Court,
subject to the action of the Demo-
cratic party.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09

We are authorized to announce.
HENRY c. ROSE,

of West Liberty, as candidate for the
nomination for County Attorney Of Nor.
gan coenty, subject 10 the action Of the
democratic party.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09

We are authorized to announce
FRANK KENNAIRD,
Of Logville, as a candidate for the
nomination for County Attorney Of
Morgan county, subject to the action
of the Democratic party.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09
We are authorized to announce
Z. w. HAMILTON.

OF Yocum, as a candidate for the nominal
ton for Assessor Of Morgan county, subject
to the action of the democratic party.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09
ANNOUNCER ENTs.
We are authorized to announce
G.. ". LYKINS.

OF Grassy Creek, as candidate for
the Democratic nomination for the Of
flee Of County Judge of Morgan
County.
Licking Valley courier. [volume] (West Liberty, Ky.) 19??-current, 1913-01-09
We are authorized to announce
IT, BARKER,

Of West Liberty, as candidate for the
nomination for Superintendent Of Schools
of Morgan county subject TO the action of
the Democratic party.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-11-13
.Wahoo Praises Carlisle Eleven
Indians Are Bunch Of Kidders

or yourself" shot in the inter
viewer,
For answer Guyon smiled and then
continued, Well it's pretty near an
aIl-star team and far and away the
best taking everything into consider
alton that I have ever seen"
Asked for prediction concerning
the coming game, he would only say:
"Weu, the boys are going to give 4
good account of themselves and it's
going to be the greatest game Of the
season for the reason that both teams
are well matched in weight and abil-
ity. although Dartmouth has a little
the better Of il in the former Yes"
he concluded, with reminiscent
smile on his features, 1t will be some
game, believe me"
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-11-13
Georgia in Last Workout To-day
+s+
Team Leaves for Atlanta Friday

a THENS, Nov 13-The Georgia
~ coaches perfected their instruc-
tive work to the team for the
Saturday game yesterday afternoon.
and to-day will hold the last practice
on Sanford Field before leaving for
Atlanta tomorrow. Every possible
precaution has been taken this week
to keep the proceedings on the Geor-
gia gridiron a profound secret. There
have been no admittances to the field,
and il anything has leaked out the
informant would be nothing less than
a regular detective.
Cunningham, assisted by Hatton
Lovejoy, Frank Ridley. Kid Woodruff
and cliff Hatcher, all old Georgia
players Of note, has changed the Red
and Black attack completely this
week, and an entirely new set Of sig
nails has been given to the quarter
back This much is observed by the
way the players are porting over for
nations after they leave the field.
FOR an emergency play the Red and
Black players have been given
some new forward passes during the
week, but Cunningham has always
been preJudiCed against this play. and
has never used it except in dire stress
If another situation presents itself as
in the Clemson game, the entire pack
age of forward passes will be opened
up, but the chances are that straight
football with end runs will be what
Georgia win rely on with McWhorter
carrying the bail in his regular truck
horse fashion.
The shift of McKinnon to guard
should be one of the best moves of
the season by the Georgia coaches
McKiunOn was member of the Mich
igan squad two years ago, and while
acre was a star Of the reserves He
has the weight, is as quick as cat on
shifting, and knows a lot of football
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-11-13

THE whole atmosphere here has be-
come permeated with the football
spirit The annual bug and dope talk
has set everybody to talking of the
game, and the alterations over the
place that the game is to be played
have but augmented the interest. On
the street cars, on the corners and In
the cafes the one question is, Can
Georgia duplicate for three years and
carry off the g0nfalon again? OF
course, here in Athens the general
opinion is that the Red and Black will
again return to the Classic City in
triumph. but many are pessimistic
and argue that Helsman has been
saving up all season TO win the GeOr-
gia game above ali others. Anyway,
all Athens will be there to see what
ever happens.
IT e following weights have been
given out at the Red and Black
headquarters as being official of the
men who will line up against the Vel
low Jackets Saturday.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-11-13

Il no,
-Nl'l-l9l-H' A. NOV DO lIle
III fan who believes that the III
dian i'm athletics is a stole the
i VA .en,ent of Charlie c,nvon 1Wahoo).
Il .-. -. 49,. 80. 49,, - +ha
Carlisle Indians, to the effect that the
members of his race. on the gridiron
at least are a "Runch Of Kidders"
will come as a distinct surprise.
Guyon. who was here Yesterday on
ais way TO the meeting of the Ma
lonaI Baseball Commission in CO.
umbus. insists that The indians take
heir football work more lightly than
any other pIayars "Thav regard il
merely as a recreation " Inc saws This
opinion was confirmed by their coach,
Pop" Warner who saws that the In
Iaus have as keen a sense of humor
as have any 0f their white ooponents.
Guvon Witnessed the Johns Hookins-
INDIAN game in Baltimore on Satur-
.cay and related a couple of stories
Gus" WEIGH. Carltsla's
Famous ri,,bt end II anAears thar
.ha indians came to the conclusion
that the officials were giving Hopkins
Ia little the better of some of their
decisions, So, during a halt in the
game Welch tapped the referee on
'rhe shoulder and said. smilngly.
.you are nIavfnp a GOOD game to-day
.r en- - II l,,,,+ va, o., r,-9r f.,
.rha rnos and put one of those uni
Storms on"
4 Few moments later WEIGH was
"A making run around the end
Eaan The whistle blew. The runner
halted and demanded the reason.
'Tou were outside" said the l.ncman
.I..s.del" exclaimed WEIGH. looking
sluwn al his feet
Yes outside" retorted the official
Huh" replied Welrh and then a
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-11-13
RAIN PREVENTS GAME

SACRAMENTO, CAL. Nov l3.-Oak-
land to-day is the Stop-on spot for the
Giants and SOx Rain prevented the
game here yesterday and disappointed
several fans. AS a result Sacramento
will not get a glimpse of major league
baseball until the " htte Sox arrive here
next spring.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-11-13
Erause l5C1cd lead
Ct Federal League

ANNAPOLIS. I'D, Nov t3.-At
meeting of the directors of the Fed
eraI LeaEIe club here yesterday. J Ed
ward Frause was elected president for
the coming year In connect on with
the reorganization, the capital stock Of
the club was placed at 5000 600 Of VIII ch
1925 600 is common stock and S75 900
preferred Fifty thousand dollars rs To-
be used in equpping the new grounds
with modern steel stands and bleachers
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-11-13
By o. B. Keller.

IN the frequent intervals of col
Letting a new Cracker infleld and a
dozen pitchers for next seasons
grind we are more or less assailed by
rumors of the Players Fraternity and
what It is doing.
AS a rule, the Frat is requesting
something, and there is a pretty fair
chance that the millions Of fans who
pay to see baseball players at work
may care to know some of the points
on which these expert Workmen are
not pleased with their jobs.
The prevailing impression among
he fans is that the ball player has a
pretty soft job.
D IT that is owing to what you call
- a soft Job and how you lock at ii,
.aving named it.
Nov. suppose, for the sake of eX-
ample, that the players job suddenly
leaves him-suppose he draws the
can, the sack, Or-as ii is termed-the
unconditional release
At present the unconditional release
Is a thing likely to catch the player
without "A moments warning. 1t nip
pea SOOl Olu DuSly i'llOaN''' W.
the Kansas City A A. team, last sum
mer like a flash Of lightning out of a
clear sky-a worthy veteran who was
once n star pitcher with Cleveland, a
conscientious and hard working ball
PLAYER. And Jake Gettman, too, got
the same deal.
So the Fraternity is asking Of the
National Commission that ten days
notice be made necessary before d
payer can be released, during which
time the player may negotiate for an
other job with any other club tp his
league or out OF it.
TT lat request does not appear I'M
L worthy or arbitrary.
Then there is the added contention
that while the nlayer's con ract Is
binding on him for life, or for as
long as the magnate wants him. II is
not binding for a fraction of a second
on the magnate. The Fraternity is or
the impression that it is a poor rule
that won't measure the same on one
side as it does on the other,
That, too, seems reasonable.
r len the Fraternity requests that
1 when a player Is transferred from
ne club to another he be informed as
to the exact terms Of his new contract
whether it Is an outright sale or
optional. AS it is, a player frequently
is packed off to another club, knowing
nothing beyond the amount of the sa.-
airy he is to draw, and with his future
in d sadly unsettled condition, to say
he least.
That doesn't seem right either At
any rate, no other business on earth
can get by with such drag these
avs.
THE much talked-of and little UNI
1 Gerstood waiver rule also comes
for slam
The Fraternity argues hat It is not
fair 30 the player TO send man 10
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-11-13

THE much talked-of and little I'M
Gerstood waiver rule also comes
for a slam
The Fraternity argues that Il is not
fair 90 the player 10 send q man TO
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-11-13

Fireman Jim Flynn is again ready to
box, having had q three months rest
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-11-13

Tortorich has also signed wildcat"
Ferns and Mike Gibbons for ten
round bout December 10 Milwaukee
was vi d TO pct this scrap but TOrtor-
ich's offer looked better TO the ringmau.