Evening star. [volume] (Washington, D.C.) 1854-1972, 1913-05-18

| department should at least under
stand something of the work of the
| builder. The advertising end may also
| seem not to have any connection with
the sales or the factory end SO to speak.
| and yet to be of value as an advert ser.
he must be in touch and understand
| thoroughly about both of these ends.
/ This accounts for the reason why so
! many of the factories frequently COM
J! b.ned this into one position In the
larger concerns. however. the positions of
| sales manager and advertising manager
! are two separate and distinct depart
ments. which however. keep In close
touch and cooperate with each other
Creates Another Profession.
The industry has also in reality created
another profession-the publicity man.
| The advertising of automobiles as it is
done today needs the quick. up-to-the--
| minute man. who sees in his minds eye
/ the entire process of building. who has
! the picture of the completed cars tested.
| painted and on the floor ready. who has
/ the facts and figures of the salesman
| who knows the buyer and his vagaries.
| who hears the argument of a competitor
| and Is ready with counter arguments.
| checkmating here and there even march
ing and countermarching. The up-to-date
publicity and advertising man has dis
| covered that to boost the general trade
means more business. BY leaving his
lending helping hand where he can the
general trade is benefited And that is
the policy which | find has been adopted
| in this city by the various publicity and
| advertising men
/ The map of Indiana is dot; ed with pros
porous cities in which either automobiles
| or their accessories are produced At
| Il OkOmO the ApperSon Bros Auto COM
/ pany and the Haynes Auto Company are
| located c. B. Warren of the latter COM
pany is president of the Indiana Automo-
| bile Manufacturers Association.
/ Richmond produces the Davis and
| Westcott cars. The Great Western is
growing motor producer at Peru The
| Lexington and Mcfarland cars are built
| at Connersville. as is also the new Empire
| car. Newcastle was the home of the
| Maxwell car.
Made in Indiana.
The Nyberg Automobile Company is
also engaged in the building of pleasure
cars and motor trucks. South Bend was
| formerly the home of the Studehaker
car, which is now produced at Detroit.
Clement Studebaker. vice president Of
the corporation bearing his name. is still
a resident of that place.
Nearly every article from tires to tops
is manufactured in the Hoosier state,
and they will be found exhibited every
| where. The made in Indiana idea pre-
dominates in all of these wares it being
a matter of pride among Indiana manu-
facturers that they boost one another's
product, there being a noticeable absence
among them of the pest known the
| knocker.". Indiana according to Hoo
sierites, means quality. quantity and the
| pursuit OF the best there is in life.
For the first time in the history of mo-
| toring an organized tour participated in
| by the automobile manufacturers will
| cross the snoW-clad Rockies and the
| steep Sierra Nevada ranges. Up to this
! time Denver has marked the western ter
! minus of an organized tour 1t has re-
manned for the progressive automobile
manufacturers of the great state of In
| diana to even ATTEMPT such a feat.
The Indiana Automobile Manufacturers
Association will conduct its annual tour
over the route to be selected by the ma
tional executive committee for the pro-
| posed coast-to-coast stone highway pro-
posed by Carl G.. Fisher and James A.
1 Allison of Indianapolis, a distance of ap-
proximately 1850 miles. This rock road
/ will be built with money obtained from
| the automobile and accessory manufac-
turers of the United States.
Members Are Boosters.
! Realizing the Importance of awakening
interest in this great project. the, Hoosier
/ manufacturers have decided that this tour
| shall take the place of their third an
nual four-states event and that 1t shall
| be patll-finding. interest-generating tour
for better roads. 1t will also be the plan
OF the manufacturers engaging in this
| tour to furnish data on the route to any
| interested motorists that desire to tour |
| to the exposition in 1915 which San Fran |
cisco will hold in honor of the opening of |
the Panama canal.
The Indiana Automobile Manufacturers |
Association is the only automobile or |
ganization of its kind in America. In the
three years of its existence 1t has done
much to draw attention to Indiana as an
a nj m
is made up of live companies and every
member is a booster for its competitors
in Indiana
The organization was the outgrowth of
the first Our-states tour, which was con-
Quoted by the manufacturers OF the state
on get-tOgether basis without a recog-
niZed organization. The tour was con-
Quoted without rules or regulations and
based on a gentleman's agreement the
only tour of its kind staged up to that
time. This tour was conducted from July
II to "a. inclusive. in 1911.
Manufacturers Band Together.
The success Of the tour led the manu-
facturers to band together August 6, 1911.
Frank E. Smith, chairman of the first
tour served as 1911 and 1912 president
The original tour was made possible
through the efforts of several Indianapolis
men, and among these p. P. Willis. W.
Nick. White and W.. D. Edenburn were
the most active. The initial tour was laid
In Illinois, Missouri. Iowa and Indiana
The success of the first event led to Its
repetition in 1912.
In July. 1912, the second tour. con-
Quoted in the same manner, left Indian
apOis for a run of approximately 1.oO0
miles through Ohio. West Virginia. Ken
lucky and Indiana, and the caravan fin
ished it's long and dusty journey Thurs
day. July 25, when 1t arrived once more
in indianapolis. On the completion OF
the second tour the Indianapolis civic
bodies and the Hoosier Motor Club band
ed together and rendered the tourists
royal welcome and banquet at the Ger
man House.
1t is also a matter worthy of broad
comment too, that 1t was an Ind ana
made car. rather twelve of them. that
first accomplished the feat of travelling
horseless and ira Mess from the Atlantic
to the Pacific ocean. In 1911 twelve