Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-02-19
SOUTH'S BIGGEST
RESTAURANT ON
PEACHTREE
"oNiSeIeSS Quick Lunch" Pal
ace To Be Run by Thomp-
son, of Chicago Fame.

Atlanta shortly viii have the largest
"deal EN- of the arm" quick service
restaurants in the South Thompson,
the man who made quick lunch eating
places popular in Chicago. is to estab-
lish one OF his famous eateres here.
The Chicago restaurant man, famous
the world over as the inventor of the
"noiseless restaurant already has
taken q lease upon the quarters now
occupied by y. E Marcus a Co..
clothiers. i'm Peachtree street. for a pc
Rod Of five years with an optional
clause for further occupancy of five
years
The noted feeder of the masses an
nounces that for the first three years
his lease calls for q yearly rental Of
$4,000, for the next two years $4,000
and should he at the end of that time
renew his lease hold for another five
years he win pay $4,000 for each year
OF that time.
The same business location rented
FIVE years ago for STE per month.
Ready November l.
Thompson viii be ready to operate
his restaurant 10y November /. He takes
possession Of the premises ON Septem-
Der /. when the Marcus concern will
vacate,
The clothing company viii not 90 out
OF business. but Will find a new Local
ton. \. L. Marcus declared today that
he had not AS yet found a new site for
his business.
The Thompson restaurant will occupy
all three floors of the Marcus building.
The company viii eXpend some $4,000
to $4,000 in interior improvements The
restaurant will operate it's own bakery,
selling baked goods to the general pub
lie as well as over its restaurant coun-
tiers.
The Thompson system of serving
food quickly and to great numbers of
people is unique. The eating places
maintained by the concern in Chicago
are known as "noiseless fooderies"
The walters never call an order to
the chefs. All ordering on the part of
the food servers is done through an
elaborate code of signals similar to the
code employed on the Chicago grain
exchange and the New York stock mar
ket. TO Illustrate: Two fingers lifted
means coffee and doughnuts. Three
fingers held aloft following a SHARP
handicap orders the steam table chefS
to prepare soup and crackers for the
hungry guest. All dishes in the restau-
rants in Chicago are handled on rub.
Der mats. there being no noise when
the dishes are placed before the pur-
chaser or taken away to be washed.
Mr.. Thompson, who was i'm Atlanta
for several days last week, decided upon
the Marcus location through a process
of elimination similar to that followed
by the United Cigar Stores in locating
their business stands
Most Popular Point Picked
Men armed with mechanical COM
puters counted pedestrians passing va
rious spots in Peachtree street at GER
tain hours each day. For instance. be-
tween the hours of I and 9--breakfast
hours-ah persons passing certain
points were counted for several days
These figures We're averaged and the
spot showing the highest number OF
persons passing any one point during
the period taken into consideration was
selected rs the possible restaurant site.
The deal between the Marcus com.
pany and the Thompson interests wa!
handled through the j. j. Woodsid,
agency.