New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1913-02-16
TIE MODERN BUILDING
,ttractiveneSs and Advantages
for Lofts and Offices.
LIGHT WELL PROTECTED
voorlv All of the Structures
Are Accessible from All
Parts of the City.

g., .o MACE in the world is there to be
,o.pd such a fine array of nigh class
.o1,-n loft and Office buildings as in this
city.
.,, Fifth avenue, in the old Green
., village section and in many of the
streets Of the midtown zones scenes
.,.,sve loft construction work in
years have been witnessed
~. subway is chiefly responsible for
-. commercial growth Of The Fourth
me section in the last ten years,
,,.spo the new PENNSYLVANIA station and
.,. gigantic improvements OF the New
work Central Railroad may re referred
90 in the same respect for some of the
..,er midtown and central sections.
The McAdoo tunnel has helped to IN
crease the attracuvcncss of the Green
v.cb Village section Tor business. and the
-dlnr OF Secretary sumson allowing
,,ers m be extended outward l.olo feet in
,se Chelsea section south of 18th street
will also add to the commercial growth
Of that section
Manhattan and certain sections Of the
city can boast Of fine rapid transit IA
ciaes The tubes connecting the city
With Brooklyn. New Jersey ana Long
Island CITY are made ca silly accessible by
The many crosstown surface cars. besides
those going south and north and the
seyated lines.
The construction and desisn Of the mod
.rn loft and Office building show though;
funess. care and attention by the owner,
architect and agent. Many of the old
lot structures were gloomy. dimly light
Ell and on badly located sites. Moreover
the ventilation and the floor arrangement
we're poor They were erected of such
lpfammable material that insurance rates
were largely increased. With the up-to-
date Office and loft structure there is
big change for the better in these re-
spects.
The modern building is thoroughly ire
proof. II is erected on sites where album
dance Of natural light and fresh air may
be enjoyed. Little infammable materlal
is used
Cement stairways have taken tno place
Of wood Electricity has taken the place
Of gas Devices have been installed 10
prevent fire spreading. The floor ar
rangement is such that space, no matter
how small or large. may be had accord
ing 10 the wants OF the tenant.
a recent innovation is smoke tower.
Smoke quickly fills halls and stairways.
sXith the smoke tower the smoke is car
Vel OF in a funnei-like arrangement.
Double incase1nent Of the outside fire es-
Cages I'm a hrcproof wall is another pre-
ysntion for the spreading of flames.
Particular attention has been paid to
the sanitary condition OK the buildinss
Fast special elevators for both passengers
and freight have been installed Strict
attention is paid 10 tie cleaning of the
STRUCTURES In many Of them there IS
night service.
Tie vast Improvements Of the modern
lot and office buildings have not only
haG their effect IN lowering insurance
rates. but have resulted in the saving Of
money for the tenant In many other re-
pects An instance Of this was told 70 a
Tribune reporter recently by q manu-
tscturer. who for years had conducted
his business IN one OF the old STYLE loft
structures. and las within the last few
years been located in one Of the modern
lofts OF the midtown section. lie said.
1T IS surprising how a man who can
build thriving business can be 50 slow
al gTsspinS other things 10 his advan-
tare. IN the last six months that / have
been in this building. besides having a
large slice cut off my insurance rates,
there are other ways in which I have