South Bend news-times. (South Bend, Ind.) 1913-1938, 1913-12-19
LAW TO
PROTECT MAKERS
URGED At DINNER
C. B. Hamilton of Grand Rapids
Says Special Designs Should
be Property of Originator at
Ad-SelI Session.

A federal law to protect designs
and other distinctive features OF the
products of progressive manufactur-
ers from theft by rivals who prey on
the initiative Of the leaders IS cry
Ing need in the manufacturing world,
according 10 G. =. Hamilton, who
gave an interesting address Thursday
evening before the Ad-Sell league at
the monthly banquet.
Hamilton's subject was Some
Problems Of Business" which he
treated from the standpOints Of the
manufacturer and the retailer, draw
ing on his experience as general sales
manager OF the Berkey 6, Gay F'urni-
ture Co. Of Grand Rapids, for con-
crete illustrations.
He pointed out how one manufac-
turer may spend thousands IN origin
ating an idea or design, only &c have
his creation copied by an imitatOr as
soon as il goes on the market.
Samuel T.. Kiser, well known as a
writer in the Chicago Record Herald,
gave an interesting and richly hum
orous talk on the subject of Business
as a Sideline" Kiser did treat busi-
ness as a sideline in his talk and in
terpolated several original poems re-
fiecting a deep sentiment tinged with
rare humOr.
OfilcerS y nominated.
The report of the nominating COM
mittee was made by the chairman,
George Potter. showing the nominal
ton Of @. r. TrOwbridge of Misha-
waka as president. TrOWbridge at
tempted to decline the repetition of
the honor with assurances of appre-
citation, but the members would not
hear him and he finally consented TO
serve at least until he could resign"
4
Elkhart, first vice president; G.. Il.
Slater, Goshen, second vice president;
T. L. Potter, South Bend. secretary,
and r. W. Smith. Mishawaka. treas
urer.
The election will take place at the
January dinner.
Advertising Of great slashes in
prices in local campaigns in which he
maintained few buyers have faith.
is giving way to advertising of values,
Mr.. Hamilton declared.
The public IS willing TO pay dol
lar for q dollar value" said he, land
the advertisers business is coming to
be a question OF impressing the buyer
with the value he has to offer instead
OF the bargain price"
Mr.. Hamilton explained why Grand
Rapids has become the furniture cen
ter OF the United States.
Used Plenty OF Brains.
It's because you make furniture
with brains not with wood" said he.
Two pioneers in the furniture bust
ness located in Grand Rapids and
drew to themselves the best furniture
brains to be obtained anywhere. The
concentration has made Grand Rap
ids famous as the furniture city"
Hamilton emphasized the import
ance of the name in the sale of a
manufactured article and pointed out
that where a name comes to stand for
a certain quality 1T becomes a great
asset TO the concern. 1t is one means
Of protecting the manufacturer from
encrOachment of competitors
We also urged local dealers who
handle nationally advertised goods to
undertake local advertising campaigns
whereby they avail themselves of the
prestige which attaches TO the product
through the national advertising and
make ii a positive asset for them
selves.
Discussion Is Held.
w. c. Kier Of the Kier Letter com
pany. Chicago. gave a. short talk on the
form letter as a business getter and q
discussion on this subject was led by
Mr.. Ellis of the RumeIy company.
Ellis, who is leaving the Rumely'S TO
accept a position in the west last night
said his farewell TO the Adj Sell mem
hers Ellis has been one of the active
members of the league, and this year
had acted as chairman OF the educa-
tional committee.
Pres. Trowbridge read a letter from
Governor Cox, Of Ohio, who was to
have spoken Thursday but was de-
tanned on account OF important legis-
lative business I'm which the governor
promised 10 come in February or
March TO address the league.
44H1- ArnR0 rnrtnr