The Richmond Virginian. (Richmond, Va.) 1910-1920, 1913-06-15


C6le Motor Car company, Of this city.
k61 added to IT. national selling or
ooAixation o department to BE- known
e&SA bureau Of Information 20 assist ia
IL recovery Of stolen Cole Automo-
bi1eA J. d. Riker has been appointed
~ head Of the bureau. Every Cole
6Wner II to have the benefit OF the big
axmy Of Cole distributors and dealers
] - the United States and Canada
sAeuld ne loss his car.
There II hardly . place in tho coun-
~ today where automobile thieving
/ q not prevalent. Although tho Colo
ina other makers Of cars are equip.
p14 % that the owner can lock his car,
uaaking 4 positively burglar proof.
ski1l many forget and leave their ma
chimes unprotected, resulting In the
cir going on . joy ride. and In some
c6ess being driven to distant points.
while II II hard matter for tho al
le6ed thieves to get away with the car
Tor . financial value. still the incon-
venisnco that 10 suffered and probable
daniage - SUFFICIENT for tho establish-
mont Of this latest department by
1xee1denk J. ]. Cole.
Just recently two automobiles were
ruooveTed by tho new bureau. Ono be-
lon11ng 70 the Cole advertising de-
p9stmeut caused the arrest OF the cul-
p1jf two hours after he ended hts Joy
Tl6e. The private car OF J. J. Cole
WnA stolen one night at II o'clock
ond thirty-six hours later the car was
cAptured In Buffalo, after q record
bfeAking run between Indianapolis
ana BuftAlo. President Cole imme-
dia4eay offered big reward for the
conviction OF the thieves. who ARE
known 70 the police.
Mr.. Rtlssr in his statement to the
Cole owners who arc to get the bene-
lita Of his bureau, says: IAN ask IL
that you forward me the motor num-
ber and car number Of the machine.
a. telegraph. We give fast action and
yOur assistance in this direction will
bring your car back to you sooner.
But remember It's good policy to lock
your car when you leave It With
your Tale lock equipped Dclco
switches no one. not even another Cole
owner. can start your car"
you'll 500 hundreds. maybe thou
anndA OF the new bug in xnosordom--
the cyclecar-sunn1hg around very
son agency yesterday.
This little three or four~wheeled
AFFAIR promissD 10 take tho place OF
many Of the motorcycles and small
runaboutA Il n designed for not
more than three passengers. and
more OF them carry only one or two.
II ID light, weighing from ESQ to 400
pounds, and can be sold ut S76o to
e400. Figure the price roughly at .
dollar q pound and you wont be far
wrong.
~There seems to be . big fisld for
this sort Of thing. It will be used
by people going 10 business. by mes
aengers. letter carriers small delivery,
etc.
s.of course, II does not compete In
any way with such a car as that for
instance"-and no pointed to a big
Hudson Six in his showrooms. "but 1t
Will hare Its place and thousands win
be sold.
aFor families. for touring and for
people who can afford them. there Is
no competition for the standard six
ryl1ndaRs touring car such a. this one
hefS. We don't interfere with the
smAllar brother and he doesn't COM
pete with us. SO ! guess there's room
for US both"
An Inside Race Story.
There liz an inside story to the 500
mile international automobile race at
Indianapolis May 30th that il Of vital
of tires. just rs the race to discrint-
mating onlookers was q battle OF tire
endurance.
This inside story u that some OF the
drivers, driving American-made cars.
chose foreign made tires, and that the
foreign driver who sailed home In
front chose an American-made tire
the Eirestone.
And the Firestone won--won not
-. A.
heavy sPougeot." but also won Sec
ond place for Wishart and his Amer
acan-mado "Mercer."
10 the people in the know" who
lined the track ct Indianapolis, tho
fact that the race was to be tire
endurance test rather than a record
breaking speed display. was evident
And milo after mile. over the hot.
oily track. those American-made Fire.
STONE stock tires stood the test. Tho
hot track burned them and the grind
- away the tread. and finally layer
aksar layer Of the fabric But still
the Firestonea held against blowouts.
And with plenty OF space between
himself and the next car. Goux. in
HI Peuxeot ON the American made
F1rostono stock tires. won
AUe0 O0eo0& O000C300kys
/. DNTROTT. MICH. Juno 14.--Geo.
w. Durham. vice president and con-
eulting engineer, OF the Chalmers
Motor company, = strongly opposed
TO the uae Of tho mufiier cutout on
motor cara despite MI tho contro-
verny to the contrary, cutout on the
average up-to-dAte automobile Ii un-
necessary" said MI. Durham re-
cently.
saThs use Of = well designed and
properly proport1oned mufIier on the
modern automobile motor should not
result IN an appreciate loss OF power.
~ shppreciahle" loss Of power Ii
meant 3 sufficient loss ~ to be prac-
tically noticeable. A motor may be
tAated by means Of certain scientitc
apparatus and the slightest variation
ID adipStmsnt or equipment will cause
q variation In It's performances. but
whom mounted In . car there = car
tain range 81 variation which may oc-
cur without being discern1ble.
Theoretically the muf1ler will re-
duce the power Of . motor somewhat.
but * properly proportional. the
amount that y lost Ii 30 small that It
cannot be detected by the mere driv-
inx OF the car. II there - no appre-
ciable loss Of power when the mufsier