Elmore County Republican. [volume] (Mountain Home, Idaho) 1910-1915, 1913-11-08
WINS HONOR AS AD WRITER
Continued from pagel

the same tactics, It would seem I,
me, and yet meet with failure.
soon decided that II I intended K
Keep up this work / must actual,
feel the enthusiasm when entered
my office. whether or not l did &
When leaving my home in the morn
ing. find that it pays
Like many another woman in the
business world, Miss Nichols begar
with stenography. She opened q
public stenographer's office, and IL
spite OF the fact that it was more
than two months before she made e.
nough money to pay her office rent
she kept On. Multigraphing was par,
OF her work and it was as a direct
result OF this feature Of the game
that she took up her present occupa
ton. When buying new multigraph
Ing machine she discovered one that
also enabled her to do all sorts OF
printing, and the fascination of work.
Ing along this line led to the adver.
Using field.
| Miss Nichols has discovered that
in advertising there is big money
But neither the money nor the or
ders will come to one who sits and
waits for them-she must 60 after
them herself 1t is not what you
think that you can do In this line,
but what you have actually done
that counts: A business man does
not want to know that woman who
runs an advertising firm has an ar
tistic temperament and a positive
genius for writing ads--he wants to
see what results she has had. In
ginning, therefore. Miss Nichols
found that 1t was necessary to have
in her employ advertisers who had
really had a good deal of success,
in building up her own business repu-
tation.
writing advertisements one has
to study not only the client whom
they must please, but the public as
well, and especially that branch of
the public for whom they are direct
ly intended.
"The advertisements must have
what we call pull" Miss Nichols said.
They must, ON their face value, i'm
press the people for whom thew are
meant. First you must know all tina! |
you can about the thing hat you wis1
to advertise-if it is real estate &c
and look at it, If it is table linen
learn all that you can about it. Tho
more you know about the subject
the better. Then you must study
the public or the particular persons
whom you want to reach-yoU do
not get out an art circular for the
street sweepers' union. You snit
your ad to those who will buy the
article that you recommend. Some
advertisements, for instance, book adj
vertisements, have made me so d.
rectly to the firm and buy the book |
they have convinced me that l re-
ally could not get on without 1t. That |
is what every advertisement should
do, but it is not everybody who can
write ads that will make this appeal. "
1t is Miss Nichols belief that wom-
en- in the long run stand better
chance in this business, than men.
In business of this kind-in fact,
in any soliciting busness-I think
that woman has really a better
chance than man. A woman will
be admitted to a hearing where
man would be told that the one he
wanted to see was out. l do not
know exactly why this is, probably
because of the comparative newness
of women in this field. In some of
the larger places where | have soli-
cited, especially in the wholesale dis
trict, 1t seems as if the whole place
stops its work to see
what in the world l can possibly be
doing, as IL 1t were most unusual
proceeding for a woman to do this
sort Of thing. must also say that a
woman Is always courteously treated
and always in a businesslike way;
there Is no nonsense. Men seem to
realize at once that when women
are in business they are there for a
serious purpose, and treat them &C.
cordingly.
81 think, however, that among the
great number of women employed In
positions such as stenography, book
keeping, ETC., too few Of them take
their work seriously enough.
think that great many are apt to
think that they should be looked
out for In an office as they would be
at home; they expect people to do
things for them instead of doing g
things for themselves, or they give {
lp for headache, get Mysteries on
slight provocation, etc. They have /
not the business idea grounded In