The Daily Missoulian., 1913-02-09

: 'iiilS'' 'A'''' ''''''tftl HSF'''l'
Value of Advertisna
For seven years the speaker was
I connected with the sales and advor
tising departments OF the manufac-
| turers of "Furcc"-thc well known
breakfast food Those manufacturers
appropriated $1.000,O0 for advertising
before they turned out one single
package from their mills. The manu-
features of Cream OF Wheat probably
did the same thing, and what is more
important and significant. they main
tain their advertising year after year.
Tor without it, competition would soon
put their article out of the markets
Compare this performance with ours
The comparison isn't very creditablc
to us.
Suppose a company were organized
with $25o.oo0.0o0 capital to manufac>
turo an article to compete With Cream
OF Wheat and We're to build a mag
nificent factory, equip 1t with the
most modern machinery, turn out
large quantities of the manufactured
product. induce the wholesale grocery
trade to buy a stock of 1t, and then
stop right there What would hap
pen? why only one thing could hap
! pen. The Wholesaler would find the
article hard To sell and would push
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lux, ,,,.,,, 80
ed for him. What the manufacturer
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mitch, hrnh ,,....,t,t,
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n,.,,,,, ,,, ',,,''',, VS.
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rlnctu,tinus ar tbo nrn, ,a,r,.,, rn.
hu1ly con,noaitios
/
| where the Grower Failed.
Now, who will say that the boxed
apple producer Of the northwest is
not in very much the same ridiculous
| position Of the manufacturer men
toned in the first instance? Ours is
an investment of $3.50 100000 We
have provided n magnificent plant
and equipped 1t with the most mod
ern devices; we have produced a spo-
cinlty article of high merit and have
pnckaged 1t conveniently. But, after
unloading our product on the buyers
at prices which have fluctuatal vio
lcntlY from year to year we have
stopped dead; and thought our lob
was done. We have expected the Job
ber and retailer to push our product
to the consumer not caring n hang
whether they made a profit or a loss
In fact, any suggestion OF profit bv
, any middcman has been rather Of
fensiVc to us. Yet, we have expect ed
| these men to push our product, and
( thereby displace barreled and bull;
| apples on which the dealer, pcrhnps
has invested his money, and on which
he can ana does make n satisfactory
| margin of profit Ridiculous? Ger
f tainly.
, w, no manufacturers Io,,o ,o. -
f rinancc our ow, ,o,1i,o ana o1,,o,
tjsinr camno,gn vo o,.bt ,o knnu