davidaulloa/AmericanStories huggingface dataset:
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-11-30
How ADVERTISING LOWERS PRICES

II oEs the consumer pay the advertising bills
J Many economists have maintained that ne does
and tina, in the large sums which manufactur
ers, wholesale houses and retail dealers spending
for advertising lies of the chief for the
pTeza1. hza cozt living There is, however, much
Coz aciag Evidence show that the right kind OF
adrerziag produces exactly the opposite effect and
taat Instead O: raising prices it lowers them and i'm
Pre- - .-e quality o. the goods into the bargain. In
orrar words. 5oH get Z better article lower price
Wien r = !ds.s.rtly advertised than when it is
understand. why thi5 is consider the two
functions Of al adyertising first, individuazc the
1rodE-t and, second, 70 increase demand FOL it,
TIE rporance q the FIRST function is apparent 10 all
Tnr hive even superficial knowledge of modern trade
conditions y nationally known nationally advcr-
pr ~ trademark is an asset that market fluctuations
Cannot disaipate II has at all times fixed, market
ALE value.
Whether advertising raises the selling price or
caeapens the quality is matter concerned cntrelv
"Ita the second function. Can the demand be in.
creased without the having to foot the bills
That is the question.
IT has been proved again and again that the saving
an Aahuiac turing costs per unit between maximum
sale per thousand on unadyertlsed brand and like
sale on an advertised brand is greater than tho
cost OF advertising Those who do not advertise do
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-11-30
FAN YOUR DISHES TO Save Time

a I'D ono moro 10 The long list Of ways
~ in whch electricity is saving us time
labor and expense the electric dish
dryer
Every housewife and not fow husbands
will be glad to know OF this newest time and
labor saving appliance which, the electrical
experts assure US, does away forever with
the old method of drying dishes By labor
iously wiping each one with piece OF tow
cling
And the beauty OF the new method is that
there j" no expensive or complicated mcchan
ism to buy and operate. The electric dsl,
dryer is SO simple that any clever woman
can easily make one at home. y small cleo
tric IAN, wire basket kettle OF hot water
and, OF course. the necessary curront-thats
everything ihals rcnuirod
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-11-30

buffalo elephants ana the like instinctlyey fear
the microcosmos, man, so many OF us shudder
mt the very mention OF bugs" worms"
snakes We know ntuitiyely that there IS
eternal strife between US and them, and tina.
they are al seeking our determination
All of our discoveries for the preservation Of
health the destruction of germ life, the mmu.
nizaton against bacteria, poisons aud the like
may postpone the day OF mankinds doom. but
only for moment. geologically speaking There
Is no escape from the sentence Nature has i'm
posed The fact is that in eternal nature all
great things give way sooner or later 10 the dis
integrating force exered by virtue OF their sur.
face mass and numbers By multiple little things.
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-11-30
o Clean Black Satin.

is called, is always present there is food in the
stomach.
When stomach is widely dilaled by disease or some
other cause, the food falls to the bottom.
AS moro food is swallowed the lower pole of the
stomach stretches and sinks. No matter how large a
meal Is eaten such stomach wall sQueczcs it's
contents and faulty digestion is the result
he position OF the stomach depends somewhat upon
me position OF the body Il is best observed with the
N'rays when the body is in standing position. When
me oody Is reclining the stomach appears
|ontal although even then not much as the pic
lures III the anatonieS would have believe. Res.
piraton drawing in OF the abdominal walls pressure of
other organs within the abdomen--a may change the
form and location Of tho stomach
the waves OF muscular action which grind and mix
the FOOD and ultimately force it from the stomach
Degin as soon as the food reaches the organ is the
Hrays clearly show, they start about the middle OF tho
stomach and move in the direction OF the intestine
Inc length OF time required for digestion depends
upon the size and shape Of the stomach the FIRE.
quency OF these muscular It ranges from two
to six hours All the greatest students of the subject
agree ina. a diseased condition exists when food re-
mains In the stomach longer than six hours
J. by tho Star Company. Great Britain Rights Reserved
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-11-30

Mankind drove the bigger beasts from the
face OF the earth just tie Goldfish are crowd
ing the whales from the oceans. In similar way
the pneumonia microbe the ultramcroscopc
virus of rabies. the bacillus of tuberculosis and
the lnnniesimaily minute poison OF cancer are
gradually, insidiousiy. pushing man into extnc.
ton
Even the ay. tho mosquito the flea. the he'd.
bug, the caterpillar, the worm and other small
predatory insects are aiding and abetting tho
gigantic task OF driving the human race from
the globe. Indeed, almost all the tiny living
creatures rartake OF the character OF enemies
20 mankind
lust as certain large animals. sucl as nonss
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-11-30

ago an advertising campaign in tho
interest az Il trade marked line Of
silks. Within a fixed period 100000
was >pent In this campaign. The sales
made In this period amounted 10
S@.000000; or $50 in sales for every
dollar in advertising. Because of tho
N".unln OF business the manufacturers
were able 70 produce their goods 1T
the lowest possible ratio Of cost, and
10 sci. on the same basis. The con
aumcrs. therefore We're Il direct ben
cncary
Another manufacturer vas selling
his line through statesmen on 10 per
cent. commission basis He began
country-Wdc advertising campaign,
ana soon after found thar the demand
for the line was so great that he was
able 10 cut his sacsman'S commission
10 per cent, To-day the statesmen
are making moro money a; per
cent. than they formerly made at 10
per cent. Noi only that but the
manufacturer has sliced 8 per cont
from selling costs, as The advertising
averages only per cent. of the sales
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-11-30
Why ''COLDS''
and SCRIP
Are Dangerous
BY LEONARD KEENE HIRSHBERG,


ST7HERE is only way avoid colds and the
I grippe and that is by locking yourself in air
- tight caisson somewhere in the vicinity of the
North Pole, where other human being has
breathcd the air. Everywhere else earth the ntlu
enza germ is bound to get you later. In the
last years every and in the United
States has suffered from its diabolic activity.
Influenza spreads and RACES like a plague of old. 1t
is infectious and contagious, and it works quickly
Three four days after ita baciili invade your
passages YOU in bed and there if you arc wise,
YOU will remain least week. When the disease
strikes a community few escape.
lust because it is common Americans have fallen
into the OF regarding influenza lightly. BY the
average layman. in fact it is looked merely
sort Of exaggerated and persistent cold But between
an ordinary cold and la grippe great gulf is fixed
The one broadly speaking, is local malady. and
rule il cures itself within few days The other. to
borrow disused isSa zymotic disease. In 1904
it Killed 1000 Americans directly and probably 10000
indirectly Therefore. it is apparent that influenza
dema ndS serious consideration.
Before the great epidemic Of 1889 medical men had
little definite knowledge of the and nature
OF grip. The disease had been epidemic from time
time for 500 years but it seemed in comparison
TO other plaques TO be very slight thing heed
paid TO it. When in 1889 it invaded Europe by way Of
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-11-30

red is used for danger signal purposes. He suggests
the of blue and yellow i'll the place Of rcd and
green and presents scientific in support OF his
contention.
Dr. Patterson points out that the OF red a
danger signal not only debars numerous color blind
individuals employment in occupations in which
a color perception is necessary, but subjects many
moro 10 dangers against which red signals sup.
posed TO afford sufficient warning.
His experiments with spectrum and with color blind
persons we'll as with various colors at different dis
tances. led him to conclude that the best coors for
danger signal purposes blue and yellow. He says
they the most luminous coors OF the spectrum
permanent and fast the only colors which give rise
20 normal color sensation they strike the
cye and even color blind persons them.
For practical reasons too. he declares blue and vel
low might profably be adopted in place red and
green They DO not fade quickly a result of ex.
posure 10 sunlight and consequently they require less
frequent repainting.
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-11-30

) aomiNed does cavity become visible When mi.
'"'c OF niSmuth and water is introduced into the
sloI"aCh the Mays show first Il narrow streak along
ne let wall and extending to the very lowest part
u more OF the mixture be swallowed. the streak he
ZONES mes W'ner ana wider the walls expand to admit
nnl there IS little any descent AS the stomach's
usCieS contract they cause It's walls to hug food
my. - space along the upper part of the base of
me cavity, however. remains clear OF food md is
s!led With This gas or stomach bubble" as If
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-11-30

MOI get either the reduced cost OF manufacture that
comes from large volume OF sales the decreased
selling costs which with matchmaking adver
Using Advertising then, by reducing the OF pro
duction ana also the OF selling possible
20 give the consumer either lower price or better
product or both without. lessening the manufacturers
profit
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-11-30

recovery follows soon afterward. In
genuine typhoid the period OF illness
is much longer and the condition OF
the patient very naturally is far mc-c
grave.
4.-THE PLEURISY TYPE-This
is characterized By pains in the chest
and stomach, in addition 10 the or
binary symptoms. 1t is caused by
the germs lodging in the pleura-
the membrane which encoses the
Saturday news. (Watertown, S.D.) 19??-19??, 1913-10-23

they understand the full measure of that power now. Their
6nl has been introduced and reintorduced, Congress after
Congress. There have been endless hearings and delays,
all ingeniously planned. Again and again the bill has been
smotnered In committee. Sometimes it has been reported
to die on the calendar.
But the plucky seamen fought on. 1t was an uneven
fght,-the sailors without funds; the ship owners, with
unlimited wealth, represented by a powerful lobby, always
on the ground.
Finally, the last democratic House passed the Seamen's
Dill. 1t was an excellent measure. 1t abolished the fugi-
i've slave law now operating on seamen. 1t gave the sailor
the same freedom as to his contracts Of service which the
law gives to other workers. 1t established a standard of
skill TOR liable seamen.'' 1t required a sufficient number of
able Seanen to safely man a vessel. It required that seven
VlVe per cent of the crew should be able to understand
any orders given by the officers of the vessel. It required
d sl[hclent crew to man the life boats with not less than two
able seamen to each lfeboat, drilled under rules prescribed
by a board of Supervising Inspectors, with the approval of
the Secretary of Commerce and ~Labor-Robert NJ. La Fol
lette.
Saturday news. (Watertown, S.D.) 19??-19??, 1913-10-23

been talked Of for the past five years
and at the present time they are rum
ming cars out OF Minneapolis for about
twenty miles, and the object is to run
direct to Waterfowl with numerous
feeding branches as has been survey
ed through our town this week. When
the line will become a reality is a
question, and we believe it viii be a
long time before our people need wor-
~ about where the depot is to be
built.-Toronto Herald.
Saturday news. (Watertown, S.D.) 19??-19??, 1913-10-23
mile from town follows the section

line in from the east, then again takes
a southwesterly course on the east
edge Of town passing across the va
cant lots back OF Pete S~orenson's store
and running directly into John Even
sons house, then across the street
through Ed Nelson's yard and leay-
ing the town near the Rock Island
tool house, johnny and Pete + now
Specializing which vii, be the lucky
one to secure the depot closest to
their property. This electric line has
Saturday news. (Watertown, S.D.) 19??-19??, 1913-10-23
CHRONIC DYSPEPSIA.

The following unsolicited testimon-
ial should certainly be sunscient to
give hope and courage TO persons at
ficted with chronic dyspepsia: II
have been q chronic ~dyspeptic for
years. and OF all the medicine / have
taken, Chamberlain's Tablets have
done me good than anything
else says W. G. Madison, No. 4 Sher-
man St. Harnellsville. ". x. For sale
by all dealers. ADV. 1920
Saturday news. (Watertown, S.D.) 19??-19??, 1913-10-23

Meanwhile, we tinker with the tariff and talk about the
currency and follow now fads in philanthropy and fuss
about a lot Of things. Those who have, waste; and those
who lack, want. And the awful, this cruel contrast con-
tinues, very much as since the beginning of time.
When are we going to the roots of this problem?-Min-
neapolis Daily News.
Saturday news. (Watertown, S.D.) 19??-19??, 1913-10-23
Electric Line is
On the Way

A party OF surveyors worked their
way through this territory this week,
surveying for the Luce Electric Rail.
way from Candy to Bookings. The
line comes from q northeasterly direc-
ticn through the Fish Lake country
passing the lake on the north, and
when within about three-quarters OF 4
Saturday news. (Watertown, S.D.) 19??-19??, 1913-10-23

Sheep FOR sale-Ewes, wethers and
lambs, in car lots or more. Direct
from the range at FIRST cost. Write
for prices. Address o. II. Marquis,
Terry. Mont. 1913
Saturday news. (Watertown, S.D.) 19??-19??, 1913-10-23

You'll find the sausage here! The
kind you'll like.
We sell the best sausage you ever
saw. We make it ourselves; know
its ingredients and age, and unquali~
fiedly recommend it.
Saturday news. (Watertown, S.D.) 19??-19??, 1913-10-23

There Is more Catarrh in this secihn Of
tho country h ALL other diseasess put
together. and untfE the last few Years
was; supposed to be incurable. For a grear
many years DOCTORS pronounced it a local
disease and prescribed local remedies. and
by constantly failing TO cure with local
ence has proven Gatarrh to be q consti-
tutional disease, and therefore requires
constitutional treatment. HALLS Catarrh
Cure, manufactured by T. J.. Cheney e.
CO.. Toledo, Ohio. IS the only Constitu-
tiona1 cure, on the, market. It Is taken In
ternalfy in doses from 10 DROPS to a tea
spoonful. It acts directly ON the blood
and mucous surfaces OF the system. They
offer one hundred dollars for any case It
fails to cure. Send for circulars and tes-
einonia1s.
Address: FIT. CHENEY = CO.. Toledo. o.
Sold by Druggists, 75c.
Take HALLS Family Pills for constipation.
Saturday news. (Watertown, S.D.) 19??-19??, 1913-10-23
A ESCAPE
e. Kemp Ave.

my little boy had a marvellous es-
CAPE" writes P. F. Bastians of Prince
Albert, Cape of Good hope. 1T &C.
Cured in the middle of the night. He
got a very severe attack of Group. AS
luck would have it, I had a large bot
tie Of Chamberlain's Cough Remedy
in the house. After following the
directions for an hour and twenty
minutes he vas Through all danger
Sold by all Dealers, Adv. 1920
The leader-enterprise. [volume] (Fitzgerald, Ga.) 1912-1915, 1913-12-05
Found Guilty Under
The Game Law

Atlanta, Dec. david Kenny.
typical Fulton county farmer,
of the substantial fashioned "Geor-
gia Cracker" kind, cannot under
stand what right the state of Geor.
gia has to make him pay a license
for shooting his own quail on his
own farm.
When hailed before the court
yesterday afternoon by County
Game Warden "Bill Zimmer''
Kenny admitted readily that he
had no license, and declared that
he had been hunting without a
license ''ever since he had been
old enoug b to tote a gun" and that
it would be a"pretty thing for
him at his age to begin paving for
a license to hunt on his own land.''
The judge explained that the
state did not take quite the same
view that Kenny did, and fined
him SO and cost,
If Kenny had been a good shot,
however, he might never have
been called into court, for the first
cause of his arrest was the COM
plant Of one Of his neighbors that
charge of bird shot had lodged
in the flank of jersey helfer.
The leader-enterprise. [volume] (Fitzgerald, Ga.) 1912-1915, 1913-12-05
Woman's Club Appoints
Committee for Christ.
mas Celebration

At the regular meeting of the
Woman's Club Mesdames ]. T.
Dickey, E, ]. Dorminey, E. X.
Farmer, J. G. Bush and A. H.
Thurrnond were appointed to CO.
operate with the Leader-Enter-
prise in the general celebration
of Christmas. The celebration
will be in the nature of an i'm
promptu entertainment, partici-
pated in by all the children in
the city and the little ones will
be made to remember the day
and appreciate the occasion. Con-
tributions should be handed in
at the Leader Enterprise office.
All contributions will be &C.
knowledged in the Leader-Enter-
prise.
The leader-enterprise. [volume] (Fitzgerald, Ga.) 1912-1915, 1913-12-05
AN ASTOUNDING WATCH SALE

Here opportunity to high-grade watch at sur
prsngy low COST and for at the rate of $OO per
month The watch offer the masterpiece the watchmaker
art AS tmekeeper has few peerst is in class by ITSELF
You will be proud to take this unique slender thin model watch
from pocket 1t watch triumph of the age Stop min
ute and think Here watch that and every other
wants 1t has jewel movement and the failing
works enclosed in shell of gold that guaranteed for
years. It's gold filled and should many years
than ten. The movement is nickel damaskeened Jewell
train bearings metal settings quick ran compensang balance
Brequet hair spring, white enamel d and the case beautiful
ten year engine turned case
NEVER HAVE YOU HAD AN OPPORTUNITY TO OWN SUCH A
HIGHGRADE WATCH ON SUCH LIBERAL TERMS AS OURS
Let explain terms have nothing conceal have
of the best watches sold for the extremely low price
ask for it, Our offer perfectly small payment with
order evidence Of good faith and THEREAFTER only $OO
per month until the full amount has been paid.
Write today for further particulars.
The Guarantee Watch Co.
461 VineviIle Ave-, MACON GA.
The leader-enterprise. [volume] (Fitzgerald, Ga.) 1912-1915, 1913-12-05

Mrs. D. j. Henderson of Ocilla.
and children are visiting her par
ents Mr.. and Mrs. A. S. Dorminey
in the city.
The fire alarm sounded We'd
nesday night about 800 o'clock
and the crowd rushed out to To-
cate the fire. 1t was a negro
house on Magnolia street. The
fire department did some good
work and the fire was soon con-
quered.
Herbert, the little three year
old son of Mr.. Howe on Merri-
mac drive while playing in a
wagon in his yard, fell out of it
and broke his arm. Physicians
were called and the youngster
was promptly relieved. He is
reported resting we'll this morn
ing.
Some of the finest pea vine
hay, the best cured and the pref
test color we've seen lately was
at the J. G. Williams stables
Thursday morning. It was raised
by Mr.. Avera of Brooks county.
It sells for nice sum by the
ton. Mr.. Williams states that
Mr.. Avera raised this year many
carloads of this fine hay and it
sold like hot cakes. It retained,
when cured, a rich green color.
Large crowds Of ladies from
neighboring towns are seen in
the city these near-C Christmas
days, learning of the many
presents our merchants are Of
fering in the Christmas line.
Thursday morning a goodly num-
Der were seen in the stores, some
making purchases and others
seemingly, just looking, with a
view to returning at an early
date and buying. No question
about it, our merchants have the
Xmas goods, anything you are
looking for.
INDIAN HAIR Grower
cures dandruff, stops falling
hair, Bald Head special
grows new hair, on Bald
heads. For sale, HaiIe's
Pharmacy.
The leader-enterprise. [volume] (Fitzgerald, Ga.) 1912-1915, 1913-12-05

Clinton Berry won the Irwin
County prize for the champion
corn grower. 108 bushels at a net
profit of $1,000.
The Grand Jury adjourned for
the week but will reconvene next
Monday. Superior Court will con-
tinue during the entire week.
Bufort Robitzsch secured the A.
b: & A. Prize for the best corn
crop in Ben Hill County. He
raised 94.2 with a net profit of
$47. 20 on one acre.
Great Grand Pa C. E. Stoud
was made happy by the receipt
Of a photo of the son of his
granddaughter, Mrs. Iva Griz-
zard, whose infant son was
awarded the first prize as the
finest six months old baby boy in
Ala.
The leader-enterprise. [volume] (Fitzgerald, Ga.) 1912-1915, 1913-12-05
DR.. j. N. Adams
DENTIST
Rooms 304-3O5 3rd Floor
5-StorY Building
Phone 226

Dr.:W. D. Dorminey has re-
turned from Atlanta.
} Rev. Robert Mann spent several
days recently at St. MarY's, Ga.
Mrs. j. W. Adams of Waycross
is visiting Mr.. and Mrs. c.. c..
Parker.
Mrs. j. F. Sheahan had as her
guest this week Mrs. Ward Alder
son of Douglas. .
= Mrs. Ted Myers returned to her
home in Atlanta Wednesday after
a weeks visit to relatives here.
Art lessons, embroidery lessons
and drawing taught by Mrs. V.
r. Davis, AIS N. Lee. I44.1mo.
Mrs. w. 0. Wooten is in Ope-
iika, Ala, attending the marriage
of her sister Miss Tennie Powell
edge to Mr.. Scruggs.
Mrs. Powell and little son have
returned to their homein La Grange
after a visit to her sister Mrs,
Cecil Brown.
Mrs. T. M. Killlngsworth and
daughter Miss Ella, from Fl.
Gaines are visiting relatives in the
city for several weeks.
> Mr.. and Mrs. J. J. Dorminey
of Brogton spent Wednesday in
the city, visiting friends and do
ing some Christmas shopping.
Mr.. and Mrs. John Henry
Dorminey went up to Atlanta
Sunday to take their little son
John who had the misfortune last
week in breaking his arm.
Mr.. Daniel E. Brubaker of
y Chicago is visiting in the city, at
the home Of his brother-in-law,
Mr.. Frank Hager, and his broth
er Mr.. Charlie Brubaker. He
will spend several weeks with
relatives.
j. r. Goethe, of Milton, Fla. :,
has opened garage at Burkhart's
place and will run same as head
quarters for Ford Cars. Work
on other cars will also have my
attention. l guarantee first class
work. 135-1-mo.
The leader-enterprise. [volume] (Fitzgerald, Ga.) 1912-1915, 1913-12-05
Mrs. Duard Jackson Hostess.

~S' ~ S~SiNSStI bIOOLOOOI
A pretty afternoon party of the
week was given by Mrs. jackson
Monday for her sister Miss Vivian
Pierce of Macon who will be in
the city for some time. Twelve
young ladies were invited and the
time was pleasantly spent in play
ing games. On each table cut glass
dishes with candies were placed.
On the arrival of the guests grape
juice and sandwiches were served
by Mrs. Jas. L. McCarty and at
the conclusion of the afternoon a
delicious sweet course was passed.
Those, present we're Misses Pierce
OF Macon, Hunter of Montgomery,
Pryor, Persons, Green, Mckay,
Morris, Powell, Frazer, Crawley,
Osborne, and Mrs. McCarty.
The leader-enterprise. [volume] (Fitzgerald, Ga.) 1912-1915, 1913-12-05
$40 Reward.

Five dollars for the return. or
ten dollars for the return and
proof to convict person who took
bicycle.
liver Johnson, blue wheel, two
plugs in hind tire about six inches
apart, one rubber plug one metal,
Notify,
12-5-3t-p H. B. Richie.
The leader-enterprise. [volume] (Fitzgerald, Ga.) 1912-1915, 1913-12-05
HOME HAPPINESS.

The happiness Of any home can
be murdered by any two people in
it, each determined daily to have
his or her own way. Riches or
poverty, position or obscurity, has
nothing to do with it. Home hap
piness is built on unseI6shness and
sympathy and forbearance.