Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1913-06-20
EQUITY SYSTEM OF MARKETING
Practical and Successful Plan of Ma
itonal Organization and for Ma
tional Marketing of Crops.

Editor Observer: There are two
things that enter into every complete
effort in farming-the raising Of the
crops and the marketing of them.
Each of these are Of the most vital
Importance. OF course, if crop is
not raised, a market is not needle.
But when crops are raised, if they
are not marketed to bring a salts
factory and profitable price, it might
as well, as far as the farmer is con-
cerned, not have been grown.
Notwithstanding that these two
things are vital in nearly every com
plete farm operation. nearly all Of
farmers teachers and leaders pre-
tend to see only one thing, that is the
producing Of the crops. They have
been willing to leave the other things
to the expensive and unreliable sys-
TEN Of marketing operated by the
modern produce exchanges and gamb-
ling boards Of trade.
Farmer Must Have Exact knowledge
The time has come when farmers
must have their own organizations
and their own system and they must
have an exact knowledge of their
own business as other people have,
who are successful. For instance
to sell crops at profitable prices
there must be markets that will pay
profitable prices and we must know
where they are. Individual produc-
ers could not know this and this fact
has caused many of them to organize
in local or district bodies.
When crops are moderate these or
CARNATIONS are able to help very
much, but when the crops are large,
such competing organizations have
very little more power to get profit
able prices than the individual had
Notwithstanding that there are sew
eral thousand such organizations,
representing nearly every heavy pro-
ducing community in the country,
the problem Of marketing is not solv-
ed. Three things are absolutely nee
essary in a marketing scheme for
farm crops that will solve the prob |
lem.
The first is to know where the sup
ply is and how much Of it.
The second is to know where the |
demand is and how much it is.
The third Is to control the supply |
and compel the demand to go to it.
National Clearing House Necessary
That is, instead Of the supply be-
ing available in every producing
community in the country it must be
reported to one central place, as a
clearing house, and that be author
lied to sell all the supplies. When
this is done, that is, when all Of the
supply is reported to the clearing
house, or enough Of it to control the
situation, then the demand will ex-
press itself at the same place and it
will be an easy matter to direct the
supply to the place where the de-
mand for consumption exists.
TO bring this about there must be
concert of action. To get concert Of
action there must be a degree of or
ganization.
To carry out this plan requires that
three steps in organization be taken,
as follows The local organization,
or local union, and the national un-
ion, naturally the organization that
will be effective for farmers, must
proceed from local centers.
Stop Complaining.
Talk about not being able to hire
help on the farm, when we are pay
ing this enomous sum to have our
produce passed down to the consum-
ers kitchen? What right have we
to complain of the lack of profits in
farming? Or our inability to build
up the fertility of the farm, or to
make any needed improvement, or
lack Of money to educate our chill