Deming graphic. (Deming, N.M.) 1903-1948, 1913-03-07
coop" MARKETING
IS PROVEN SUCCESS
WORK DONE AT ACTUAL COST
California Cones First In aeaCinq
Advantages From Co-0pera-
tive Associations

The Department of Agriculture has
prepared list of the principal farm
rr,' organizations which have been
established for the purpose of CO.
operative marketing the products of
their farms and orchards. A synop-
ii, uf The methods of these various
organizations j. given. and the re-
-uIl, achieved Hereunder are out
lined. California ranks first among
the States III the matter of co-opcra-
tive selling organizations, and the
Atlantic Scaboard States show Il
large number of organizations which
have been handling farm products
with Il high degree Of success.
CALIFORNIA EXCHANGE
One of the most Interesting aud
widely known Of the cooperative
selling organizations is the California
Fruit Growers Exchange. The AN
munl orange and lemon crop of Cali
lornla amounts Ia some 10000. 600
boNc, or 10000 carloads. There are
from 10000 10 10000 orange and
lemon growers III the State. four.
hllh~ of whom are members of the
r"-upclutnr selling organizations.
Si,N per cent al these are federated
IN the California Fruit Growers Ex-
change This association acts n o
clearing house for the crops of the
5000 affiliated growers, providing the
facilities for distributing and mar
keilne the fruit.
There are three foundation stones
npon which the federation is based:
First Of these is the local association.
winch corresponds Ia the county gov
eminent III our political system. A
number of these local associations
form n district association. which
corresponds to the State government.
These district associations III turn
form the exchange, which CORE
NpOnd- T." the Federal government.
Each district association has rio!.
io control lt~ own affairs So long us
they u" uui conflict with the consti-
luton aud laws IT the exchange, and
each Iural association can do aS il
plra>rs, within the bounds of the
constitutions aud laws of the eX-
change and "i the district associa-
llon ol which II j. member
WORK DONE At ACTUAL COST
The services Of all these ussocia-
mons, from the small local up 10 the
my central exchange, are rendered
io the members nf the assoriaiion at
ar'nal cost. The entire ne, proceeds.
iI'r actual expenses are deducted.
60 I" the growers themselves. The
'Mtansr comprises IT, local as
S"rlalIons. each of which has from
~ /" 2GO members. Each local as.
'ociallon j. organized 80 that the
lrnl grown by its members may be
assembled III Il packing house where
MANAGER, acting under board of
d'recI"rs, grades. cools. packs and
Prepare II for shipment. Each grow
'r receives his proportionaie share
"' the net proceeds of each grade of
lrnil. and some of them prune and
lnmlsal" the trees for their mem
nerS' When carload is assembled il
Is marketed through the district ex-
'hangc of which the local associa-
non Is a member, through the agents
''nd facilities which the central ex-
change provides.
lher" are II district exchanges.
lheS order the ears aud see that
.hey are correctly placed for load
aug They keep record of the ears
'h!pped by each association; they re-
"'Ne The returns for the fruit sold
from the central exchange and turn it
over To the local associations.
BUSINESS ON CASH BASIS
'"e central exchange has capi-
,a' OF $1,000, and is managed by
" directors through n general man
aser' Each district has one director.
'"' central exchange has bonded
,sen' IN each of the principal mar
'''S ol the country. from whom il
.''e'Ves regular telegraphic advices
"N TO market conditions and carload
'"'eS' These advices are issued TO
,"t local associations in daily bul.
,'''''' Business is done on a cash
" ""N,S' prompt accountings being
-. 'he exchange takes care of all
;''s"'lon arising out Of the market
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