Daily Kennebec journal., 1913-12-02

4
No paper in Maine New England or
| anywhere else can boast of clearer OF
more readable dress of type than that
now in use by the Kennebec Journal
and, with our present outfit. our read
ers win be served with new dress OF
! type every day.
In 1887, when the present publishers
took possession of the Kennebec Dally
| Journal, its circulation was ll25 copies
Last wear. that circulation having IN
creased ten-fold, the proprietors were
encouraged to install the very latest
and best printing plant. 1t has oeeh
Accomplished with the utmost care,
after close study of the plants OF va
rious ITO the minute newspapers pe-
tween Augusta and New York Inc
task has brought its burdens OF WORK
and worry as well as expense, put the
publishers, today, feel that they nave
hean renaid in first results. The loyal
support of the people of central Maine
has justified the enterprise. frequent
and increasing kindly encouragement
coming from honest hearts. has forced
us to the front in the Maine newspaper
field.
To make good" in these days
necessitates keeping constantly abreast
Of the times in men and machinery.
THE Kennebec Journals readers ana
advertising patrons demand unlimited
space and speed. With press capac-
ity of Is, 900 per hour valuable time Is
saved on editions. More time is CIV
en- for wire reports and mails Our
first edition will now contain as
matches up to the closing hour of the
Associated Press night service.
The Kennebec Journal will thus
reach every part of Central Maine
and into the remote districts the same
day, carrying the full Associates
Press reports of the preceding ~
hours. Farmers on the r. E. D.
routes of Kennebec and surrounding
counties will receive before noon run
details of news events of the carry
morning, in distant parts OF the coun-
try or world.
The city advertiser at the same time
talks almost directly with oally
Increasing field of the best patronage.
The parcel post and the telephone
complete the chain. In the morning
ute carry the stories of the bargains
the latest articles and prices. The
farmer and his family, or the village
residents telephone their orders ana
tho afternoon mails take them out.
In 1897, when the present propt'e-
tors of the Kennebec journal hao
been in possession 10 years, they pup
Bshas n souvenir edition in which
they called attention to their improV-
ed and increased equipment, ana the
fact that their daily subscription list
was three times larger than on the
day they came into possession. To-
day, they are able to point with pride
TO the circulation which is now more
than three times as large as when the
souvenir edition was published and
steadily, evenly, wholesomely grow
ing.
The Kennebec Journal, today, stands
unchalIenged in the front rank OF
Maine newspapers. Its chief aims are
reliability, responsibility, response
bility. 1t avoids sensationalism and
directs its efforts toward giving, as
concisely as possible. all the news
of the day, in convenient and read
able space. 1t makes no splurges for
effect but intends to issue news
paper every day. meeting every con-
dition honestly and conservativeiy. 1t
is building, with the most modern
machinery and the most alive gray
matter in the New England newspa-
per business, such a newspaper as the
people of Central Maine are demand
inc