Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-10-01
9EF0RMNOT|CED
INATTITUDEOF
BIC BUSINESS
po-sy Worship Has Ceased and
Higher Moral Tone PercoIates
All Social Strata
Bv B. C. FORBES.

believe that the CHiIeu SAVES
.....s with riotous living, is enter
-,sormation-moral, financial,
.-+.z,.-r mercantile. social
..-aa- Britain. fear. has started on
.-. -or,7-grade. This summer /
noted many regretable evidences OF
-s
srarls nv reading of the times
-,-.. right. the results for American
r..s-azs will be beyond computation.
-4ar these observations and i'm
.-....--s with much timidity and
...+.aor. dozmatism. though not with
mn. having given the subject great
s..r 81 thought-voluntary and in
..,rr--arv-for the matter has OBJ
.-.ae. on my mind daily for many
-rasss Perhaps most people will dis
s--sa with my deductions; only I
r.os rne, will think first and protest
,.-r-f And then, something will
-ar. aaen accomplished by having
stirred up thought on a subject of
4ovr-to-rhe-roots national import
anse. ..
Money worship, extravaganza,
vulgar os,entation, voluptuousness,
immortality in high places have never
s,-n more rampant than they are to-
5sv YOU may assert.
THAT they were yesterday" 1
would say. for I can see several signs
a. resorm-some signs very distinct
and q few much less distinct, even
vague saadowy, intangible as yet.
r.rey-vorship has cooled. The
dollar has proved that It is not al
mighty" As an idol, It has been
..- wanting. It has turned out to
have feet NJ clay. The High Priests
If Finance began to realize this
.. five wears ago. Until then
'ray believed the G was an ire
..-r..aarn. a key u to all power
lover that could move men and
.uman the whole earth, even. Pos |
.-..nn nj the charm was the thing
u. matter by what means possession |
nigh, ao attained. They have since
..r0aJ the cold truth. The people, !
nsra.d NJ falling down before cum
nina. se1eming High Priests Of ri |
nance. have thrown them out of the |
temple and spat upon them
The experience has been chasten- |
ing The American Financier OF to
aay is a very different being from
the American FinanCier of FIVE years
ago. He has lost much OF his AFRO
annue He has learned that the
G has limitations when welded |
- without regard for others. He
hats learned that. after all. he, too, |
has master The Lilliputians have |
shown themselves mere than a match |
fer obstreperous giants. To- day the |
wise giants are bending to the will
70. the L.lliputians
Have YOU not noticed a transforma-
zion Cd reformation, in the attitude |
in rre whole life Of our leaders in Fl
nance. in industry in railroading. in
commerce Politics. the mirror of |
social conditions, reflects the change. !
Big Business is cleaner to-day than |
AT amy time since Big Business had |
It's birth And this higher moral tone |
is 0ercolating through every strata
ot activity
Never in any other country were
there so many earnest movements
7foot for the betterment and uplift
of humanity-the laborer, the arti-
san the farmer, the factory worker.
the sWeatshop slave. the tenement
90 h.a Ia
'Hnate, the sick the COnsumptiVe. the
sohoolboy and schoolgirl, the college
student the teacher. the scientist.
The purses Of the wealthy are being
opened wider than any nation has
ever before known. There is very
EIeing among the ultra rich in the
aoundlessness Of their giving.
4 spirit Of thrift is manifesting it
self among the American people. And
thrift is poor food for wantonness.
The recent epidemic Of sensuous
dances and immodest dressing will
lHohaoly mark the climax Of the
nerlod Of that riotousness of which
me people have had a surfeit.
So small an incident as the de-
Ioerate slowing down Of our world
iamops express trains Is, to my mind.
significant Of the new movement to-
""ro Sobrlety and rea son.
ne lower tariff. the new currency
system. the popular election of Sen
''rS the impending overthrow of
l'mm7nv the income tax. employ
.'S liability laws. proper credit faciI-
les Tor farmers, pure food laws, the
SAFETY First" campaign-an these
rh' a thousand other developments
narn0nize with the great underlying
movement here suggested.
nat there HAS BEEN a mea sure
w. reformation at the tor. I KNOW.
nat there Will BE reformation all
through, I BELIEVE
Of what is going on in Britain 7
@h not write now. The column is
a ,,S full-of what some critics
E.t mo- doubt dub Sentimental far
r.Casa tWaddle." | shall not quarrel
Win them for doing so.
II ( u i 49, r.