The Denison review. [volume] (Denison, Iowa) 1867-current, 1913-10-15
DENlsoN's SPLENDID TRADE

We doubt if the people of Denison
outside of the merchants, fully appre
| ciate the extent of the trade which
comes to the city from outside com
| munitieS. 1t is rare thing that
trains coming into Denison have not
a number of people on board who
! come here to trade and frequently the
evening trains from Denison carry a
large number of passengers loaded
down with purchases made here dur.
ing the day. In addition to this peo
pie are coming from outside of the
county in automobiles to trade in Den,
ison There has never been so many
people coming from outside to trade
here as within the last few years and
:, it is most gratifying, not only to the
merchants, but to people generally to
know that these conditions exist.
This can be accounted for on two
grounds. First. the superior quality
of the goods offered for sale, and sec
ond, the judicious advertising which
our merchants are doing in order to
class OF goods which they offer for
sale. The newspapers of Denison cir
culate in every section of the county
and to a considerable extent outside
of the county and the advertising
through the newspapers is so thor
ough and complete that everybody is
made familiar with the high class of
goods for sale and the reasonable
prices at which they sell. Any one
who will take the time to investigate
will readily discover that it is the mer-
chant who advertises who gets the
trade. This is not new discovery
as every up-to-date merchant will
verify. When inquiry is made of a
railroad train as to the reason why
Denison is selected as place to
trade you are at once told that I'VE
hear so much said about Denison in
the newspapers and in addition about
the large stores that we think they
must have better goods and better
bargains than other places, and there
fore we conclude that it is the place
to trade" The best part OF it is that
people who come here to trade are not
disappointed and are not sorry they
come. They find they can purchase
just what has been advertised and
not only is it true as to the articles
purchased, but the quality is all that
is represented. We are prepared to
show that the thorough methods of
advertising on the part of our mer
chants has added thousands of dollars
to their annual sales and especially
during the last few years. 1t is not an
infrequent occurrence for one travel
ing upon train into Denison to hear
complimentary things said about the
city and the large department stores
we have here where every line Of
goods is carried under one roof A
citizen Of Denison who does not feel
proud of our home merchants when
hearing such statements is certainly
lacking in appreciation. When things
like this are said about Deni-
son and Denison merchants by
those who do not live here, it is about
time that our own people should cele-
brate the fact With the prospects of
an early improvement of the highways
leading into Denison and the certain
completion of the Lincoln Memorial
highway no one should doubt but
an increase of the splendid trade
which our merchants enjoy is in store
for the city and community. What
ever will contribute to the improve
ment of the highways leading into the
city must mean a better trade, a bet
ter city and an increase in our pop
ulation.