davidaulloa/AmericanStories huggingface dataset:
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03
Trial A Advertisements.

The failure of trial advertise.
ment has set more business men
against advertising than any other
factor in publicity. This is a pity
when the indefiniteness of trial ad.
vertisement is considered.
A trial advertisement represents
low water nark-absolute bottom. II
is not decisive 1t has no more value
as evidence than a first meeting with
an individual who afterward becomes
your friend.
OF all the advertisements in a
long campaign 1t is worst, though II
be written by an adept. II it is writ
ten by novice in advertising that
novice will never write a weaker one.
1t is like the first discord struck out
OF the piano by beginner.
If a student becomes Disguised
with such an initial effort he will
never get farther, and If a merchant
abandons his advertising intentions
because the first advertisement was
unremunerative he will never get far
Their.
The very first attempt at anythinf
is valuable only as an educator.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03
EFFECTS OF BEER DRINKING
Shortens Ones Life From 20 to so Per
Cent, According to Figuring of
Insurance Companies.

The life insurance companies make
a business of estimating mems lives.
and can only make money by making
correct estimates of whatever infiu-
ences life. Now they expect man,
otherwise healthy, who is addicted to
beer drinking, will have his life short
ened from 40 to so per cent. For in
stance If he is twenty years old and
does not drink beer he may reason
ably expect to live until he is CT. II
he is a beer drinker he will probably
not live to be over 35. IL he Is 80
years old when he begins to drink
beer he will probably drop off some
where between 40 and As instead OF
living to ga as he should. There is
no sentiment, prejudice or assertion
about these figures. They are simply
cold blooded business facts, derived
from experience, and the companies
invest their money on them just the
same as a man pays SO many dollars
for so many feet of ground or bushels
of wheat.-Dr. S. S. Thorn, Toledo
Ohio, in u. S. Senate Document.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03
USE HYMNS FOR ADS IN JAPAN
Merchants SecuIarize English Tunes
and Perform Acrobatic Tricks
With Ludlcrous Results.

Introduction Of the English Bible
and English religious hymns into
Japan has brought ludicrous results,
according to an article entitled The
japanese Bible,' by Prof. Ernest w
Clement, instructor in Biblical liter
ature at the University OF Tokyo, in
the Biblical World.
The Japanese merchants have sec
ularized the tunes to such an extent
that it is a common sight to see a
band of Japanese marching through
the streets advertising tea, rice and
dried fish to the tune of Onward,
Christian Soldiers" or Nearer, My
God, to Thee" To make a still more
ludicrous contrast the advertisers
dress in grotesque costumes and per
form acrobatic tricks to the tune of
the hymn
Missionaries have been instru-
mental in Introducing other customs
into Japan along with their religious
ceremonials. The organ. piano and
violin were unheard of there ten
years ago and now are in general use
in the churches. At various entertain
ments quartettes, bands and orches-
tras furnish music in approved west
ern concert style. Christian topics
also are becoming fayorite subjects for
Japanese artists to depict.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03
IMAGINATION In ADVERTISING.

Advertisements that leave some
thing to the imagination are usually
clever and sometimes bring good re
suits, but more often they are partial
or complete failures. The trouble is
that the imaginative powers of the
average reader cannot..be determined
closely enough to make it certain how
much can safely be left to them.
This recalls the story of the wealthy
merchant who, in having a house
built, wished to place on one of the
walls panel representing the Israel
ties crossing the Red sea. The paint
er worked many days in the closed
room. and at last announced that the
picture was finished. When the mer-
chant looked at the wall he saw moth
ing but a somber mass of dark red.
what is this?" he asked.
"The Red sea-" replied the artist.
"But where are the IsraelItes?"
"They have passed over
And the Egyptians?"
Gone under"
And 1t is said that the painter short
II afterwards pa.sed out.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03

1t would be ike dynamite under the
saloon if, just where he Is, the minis
ter would begin active work against
1t; If, just where he is, the teacher
would instruct his pupils; If, just
where he is, the voter would dedicate
his ballot to this movement: and so
on, through the shining ranks of the
great powers that make for righteous
ness. from father and mother to kim
dergarten toddlers, If each were each
day doing what each could, just where
he fs.-Frances e. Willar
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03
Maxine the Best of Life.

1t is not by regretting what is IT.
reparable that true work is to be
done, but by making the best of what
we are. 1t is not by complaining that
we have not the right tools. but by us
Ing well the tools we have. What we
are and where we are is Gods provi-
Dental arrangement-God's doing,
though it may be mans misdoing.
Life is series of mistakes, and he is
not the best Christian who makes the
fewest false steps. He Is the best
who wins the most splendid victories
by the retrieval of mistakes.-Rev
+. w Robertson.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03
CONTRASTS IN COLORS
NEW JEWELRY MOSTLY SHOWN
IN BLACK AND WHITE.
Mountings Made Especially Fine and
Delicate Evening Gowns Span
gled With crystal-Amber
Has Much Vogue.

The gorgeous coloring of the sea-
sons costumes is reflected in the
newest jewels A difference is noted
too between these and last winters
Jewels in the mountings for the plat
mum work. which is much finer and
more delicate in design.
There are two opposite modes in
the matter Of color in jewels, just as
there are In gowns. The first is a
decided vogue for black and white.
The black and white note in gowning
lis echoed in jewels by the popular
ity of crystal and jet.
Necklaces of large Jet links and
pendant plaques of jet are worn with
gowns of white velvet or silk bro
cades, and In no wise Is the polished
Jet considered jewel for mourning
wear There are wonderous new eve
ming gowns spangled with crystal, and
others with sequins or jet, and with
these are worn Jet or crystal Jewels,
the Jet sometimes inlaid with pearls,
while diamonds are embedded In the
crystal ornaments.
The range of color shown by the
enamels and semi-precious stones as
well as the gems is practically end
less. Every stone Is brought into play,
and such combinations as jade and di-
Almonds and coral with pearls are
seen.
Handsome carved deep green jade
is used in necklace Oriental in form.
The central panel is an oblong shaped
plaque, from which are suspended five
pendant strings of large diamonds,
each ending in q cube of jade. This
motif OF square cut jade is repeated
throughout the circle of the necklace
when diamonds in groups OF four al
ternate with jade cubes.
Amber is having an unprecedented
vogue. The smoked variety In open
work settings is very striking, while
the deep, rich tone of clear amber
is set OF to the best advantage to
mountings of tinted gold.
Red enamel and diamonds form a
beautiful necklace intended for wear
with a Besnard red gown. 1t has
three rows of diamonds held in place
by enameled slides that are framed
in tiny diamond chips, and three pend
ants in elaborate design of red enam-
ell are intersected and overlaid with
diamonds.
And then, in entire disregard to this
mode for vivid colorings, is the per-
sistent fashion for the unassuming
pearl above all the bright hued gems
it holds first place.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03

$50 NOTES
~ o. & 3
Conducted by the Wonan's Christian
Temperance Union.)
WHY A DRUMMER SW0RE OFF.
Pathetic Spectacle Of Father Trying
to Pawn His Baby's Shoes Was
Too Much for Him.

No, ! won't drink with you today,
boys" said drummer to his COM
panions. as they settled down in 2
smoking car and passed the bottle.
THE fact Is. boys. have quit drink
ing; I've sworn off,
What's the matter with you, old
Doy?" sang out one If you've quit
drinking something's up. What is it,"
well, boys, ] will tell you. Yester-
dayFI was In Chicago. Down on Clark
street customer of mine keeps a
pawnshop, In connection with other
business. I called on him, and while
was there a young man. not more
than twenty-five, wearing threadbare
clothes and looking as hard as If he
hadn't seen sober day for month,
came in with little package in his
hand. He unwrapped it and handed
the article to the pawnbroker, saying,
Give me ten cents And, boys, what
do you suppose it was? A pair OF
baby's shoes-little things with the
buttons only trifie soiled, Is II they
had been worn only once or twice.
Where did you get these? asked the
pawnbroker. Got 'em home, replied
the man, who had an intelligent look
and the manner of gentleman. de-
spite his sad condition. My wife
bought 'em for our baby. Give me
ten cents for em-I want a drink
You had better take the shoes back
to your wife; the baby will need
Them said the pawnbroker. No,
s-she won't, because she's. dead.
She's lynn dead at home now-died
last night AS he said this, the poor
fellow broke down, bowed his head
on the showcase and cried like
child Boys" continued the drummer,
you may laugh il you please, but +
have a baby at home, and | swea;
Ill never take another drink
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03
Advertising
Talks
WHO PAYS FOR ADvERTlsING7
Increase in Business Reduces Over.
head Expenses and Makes Cheap
er Selling Possible.

Skeptics about advertising have
been known to raise the question as
to who pays for all this publicity, and
even to allege that its cost is loaded
on the consumer.
This is logic of about the same cor
rectness as to say, when store
makes an addition to its sales force
in order to handle its growing bust
ness, that the cost of the new sales
people is added to the cost of the
goods
For advertising is simply form
of craftsmanship, and the most eff
Client kind.
The growth of business that store
gets through advertising works to the
advantage of the public. In every
business are certain fixed charges.
usually called overhead costs" for
rent, salary of manager. if one is en-
ployed, interest on capital invested
and borrowed money. insurance. etc.
1t Is usually thescase that when. a
business is increased, the overhead
costs do not increase very much. Con-
sequently they become smaller
charge on every dollar of goods sold.
The cost of advertising is paid
through this increase of business that
reduces the overhead charges.
Furthermore, it tends to reduce the
proportioned expense of salespeople.
Good advertising should double the
work the salespeople have to do,
but the force of clerks is not neces-
sarily doubled. Much of their time
before was unoccupied, and spent In
listless loaing, as tiresome to the
clerk as it is Improbable to the. en-
ployer. =
If a merchant doubles his business
and Increases his salespeople 90 per
cent. to get the work done, a fourth
of the expense OF clerk hire that has
to be charged up to each article sold
is saved. That will pay for very big
advertising bill, and leave profit
over
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03
Agency Of Misery.

/ have no sympathy with the state
ment SO often made that the manufac-
ture and sale of liquor has contributed
to the Industrial development of the
nation. On the contrary, | believe
that liquor has contributed more to
the moral, intellectual and material
deterioration of the people, and has
brought more misery to defenseless
women and children, than any other
agency in the history of mankind
John Mitchell.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03

Two i'll assorted, i'll selected hatpins
can destroy the beauty OF hat be-
yond remedy. The mode st present il
for small headed pins. and whero
rhinestones arp used it is in combina-
ton with pearls. In pale gray and
faint pink tones three imitation pearls
with border OF brillants make q
charming ornament for the simple
hats OF the present vogue. For the
black or white hats, black glass pins
may be had combined with slightly cut
white glass, initiating the popular
black enamel and crystal jewelry.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03
BRYCE SAYS WARS COME FROM FOLLY

James Bryce, the British ambassa-
dor, told the committee for the cele-
bration of the centenary OF peace be-
tween English-speaking peoples at a
dinner in New York the other night,
that nearly all wars had been due to
human folly or human passion.
He dwelt on how much better it
was to celebrate the wisdom which
had ended war and avoided any sub
sequent conflict, rather than the want
of skill and wisdom which made war
possible.
The ambassador described what
had been accomplished during his
official stay In Washington to remove
differences between the United States
and Great Britain, and to avoid diff.
ferences in the future. He reviewed
the three arbitrations and several
treaties leading to a settlement of
the Canadian boundary dispute; the
Newfoundland fisheries question; the
matter of the use OF the waters on
the boundary and minor points long
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03
DAVIS TO QUIT ACTIVITY IN BUSINESS

Henry Gassaway Davis. the veneer
able ex-senator from West Virginia,
who ran for vice-president on the
Democratic national ticket with Al
ton e. Parker in 1904. is to retire
from active business. He will be
succeeded as president Of the Coal
and Coke Railway Of West Virginia
nv Richard G. Kereng of st. Louis,
the present American ambassador to
Austria Hungary.
Mr.. Kerens has made all arrange
ments for leaving the diplomatic
service. He will have home at
Elkins. w. Va, but expects to spend
much of his time IN Washington,
where Offices Of the railway company
are located.
Mr.. Davis is eighty. nine years old.
He has had an active career in bust
ness and politics and is wealthy. He
served in the United States senate
os a Democrat from 1871 TO 1883 and
declined reelection for a rhird term.
His son-in-law, Stephen y. Elkins,
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03
MOST USEFUL FORM or BAG
Fancy Wicker Work Rcecptacles May
Be Daintily Ornamented, and
Make Pretty Gifts.

Fancy wicker work baskets In all
kinds of different shapes and sizes
may be purchased very inexpensiyely
and with little trouble, can be trans
formed into the useful article shown
In our sketch. Basket-bags of this de-
cription may be put to many purposes.
and made in quite small size, from
excellent receptacles for trinkets, etc.
on the dressing table. Carried out on
the same lines in large size. they
make handy work-b baskets. and for
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03

]. Pierpont Morgan, master of
multi-millions, now sits under a
smoking Egyptian pyramid, just 445
feet and inches up in the air in
Wall street. He is the loftiest mil
lionaire in New York.
This pyramid, which beiches
smoke and steam all day long. is a
replica of the tomb Of Halicarnassus,
In which were enshrined the remains
of Mausolus, ruler of Caria. who died
in 353 B. C. His widow. Artemisia.
erected it. Mausolus, from whose
name is derived the word ''mauso-
leum," was an independent Persian
satrap. 1t is related of him that
every caravan which Jared forth into
the desert had to pay him its tribute
OF corn, wine and oil.
1t is related of Mr.. Morgan that
he is fairly independent, too, and that
railroads pay him something of a
tribute today Mausolus fought and
whipped Artaxerxes Mnemon and NOV
ed his capital from Mylassa to Hall
the Ceramic Gulf, on the southwest
oday is interested in things ceramic.
10 In
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03
DICTATES OF FASHION

The characteristic of nantes this
season is that few of them reach the
hem of the skirt.
Satin and velvet promise to be very
fashionable this winter, and a woman
who selects either of these fabrics
cannot go very far wrong.
Necklaces are long and fall low
around the neck: the tight dog collar
and rows of pearls are out of fash
lon at present. Chains of pearls to
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03
Keeps Waiter Alert.

Many New York hotels and cafes
are installing electric calls for the
walters.
AZ each table small push button
is provided, which, when pressed, con-
trols a rec light. located somewhere
above the table THIS Immediately
calls the walters attention to the fact
that he is wanted and relieves the
patron of having to first locate his
waiter and then catch his eye.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03

The beautifully combined fabrics
in this dinner frock are white crepe.
shadow lace, chiffon in sleeves ana
sash, brilliant finish and white silk
tassels; but the greatest beauty lies
in the graceful development OF the
lines-long, slender with alluring
Greek suggestion The opposite side
continues the long line in fowing4chif-
fon sash, caught near the ankle. The
kimono sleeve is still with us for after
noon and evening dresses; as illustrat-
ed in this eorsage. White satin
beaded button-strap sandals finish this
delightful ensemble. 80
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03

hang over the shoulders are preferred
to anything else.
There are handbags of moire and
velvet, deliberately embroidered or
beaded. Some have metal clasps
adorned with jewels, while others ars
closed with a heavy cord.
Many of the newest large jabots are
composed of three and four different
kinds of laces. Cluny, French tulle.
Irish crochet and shadow lace may all
be combined with good effect.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03

in
enlist
evident
f
Sophia Yovanovh did
her patriotism she decided That boudor
called maid
her
side of Belgrade enlisted a
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03

Il wonder why a man should ever
wish to steal a kiss" she remarked,
after they had been gazing in silence.
ut each other for long time
yes. it is funny. isn't It" he replied
.While have been sitting here that
same thought occurred to me-
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03

cord, the ends of which are knotted to-
gether and frayed out into tassels
which hang down on each side OF the
baskets. Ribbon may be used in place
OF the cord, if preferred. and one or
two Smart bows of some of the same
ribbon, tied on to the edges of tho
basket, would ornament it and maks
1t look very pretty.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03
JOAN OF ARC IN THE sERvlAN ARMY

Servia has given the world an
other Joan of Arc, Molly Pitcher. or
Barbara Frietchie; another woman
whose name perhaps will ring
through the poetry and patriotism OF
all time when the war that now IL
rending Europe is ended.
Her name is Sophia Yovanovitsch,
and when some Serb historian rises
to tell the story of the struggle Of
the little kingdom against the Turk
the name of Sophia will become a
household word in the Balkans
When the war cloud that has hoy
cred for twenty years over the Bal
kans broke and little Servia sprang
to arms, Sophia was one of the most
ardent patriots. There were three
young men avowedly suitors for her
hand, and to each of them she gave
Ahe same order-not to ask her to
marry them or to seek her love un-
IN they had VOLUNTEERED and proved
kheir worthiness by serving the
country as soldiers in the army.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03
Cause and effect.

There are certain causes with GER
tain effects. Remove one and the 9TH
er disappears Scatter typhoid fever
germs in the water supply OF city
and an epidemic follows. License sa-
looms. tolerate the use of alcohol as
a beverage and the results are posi-
tive and traceable.-T. ID. Crothers.
M. D.
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03
Inevitable Contest.

Il expect to see the day when strife
will cease" said the kindly citizen.
"You don't mean al kinds Of strife. :
Certainly"
Nonsense! It would be sheer folly
to expect every town to have base
ball pennant of Its own and be salts
fed with IT,"
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03
holding playing cards, counters. whist

markers, etc., they are very useful.
The material selected for the bag Is
almost a matter of choice, and silk. art
linen or art serge, lined with soft silk
would do equally well. The bag should
be made to fit into the basket in the
manner shown in the sketch. and may
be fastened in It's place with few
stitches drawn through the wicker
work and the base sides OF the bag.
The neck draws together with silk
Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03


is
Virginia legislature,
Klkins, Of the Abruzu
The Washington times., 1913-05-11
WESTERN IS PICKED
TO WIN SCHOLASTIC
Red and White Athletes, With
Jones and Brewer, Win Hop
kins Meet in Baltimore.

Field and track men of the Washing
ION high schools are saying today that
the annual championship games to take
place at College Park, Mo. Saturday
Will! be a grand struggle between West
ern and Central. judging from tile re-
suits of yesterdays interscholatic meet
at Homewood Field. Baltimore. when
Western defeated large field Of
schools.
To Edmund Jones. Westerns t-s:rS
captain. and "Unz' Brewer, the young
ster who has made great reputation
in baseball and track, go the laurels
for having consummated the uefeat OF
Mercersberg Academy, Episcopal High
School. Tome, Baltimore Polytechnic.
baltimore c. G.. and Central High.
Between them the two succeeded In
r,rking a total of Is points, which, sid
ed by a place in the high jump. scored
by Bradley, and a couple OF points In
tn. Junior events. gotten by Donaldson.
made a win over Mercersburg possible.
Jones won the 100, 30. and broad
iulnp, while Brewer was second in the
FIRST two events and annexed the quar-
ter. Western had other men N tnc
hurdles and dsshes which are likely 10
come in to expectations on Saturdar.
For central. Arberly won the pole
vault. being the only one 70 score sor
his school.