davidaulloa/AmericanStories huggingface dataset:
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-15
TRADEMARK IS
WHOLESALERS
BEST WEAPON
Adoption of blouse" Label Pro-
tects Against Price-SIashing
Tactics Of Big Rivals.

Atlanta has reason to thank the de-
vice long known to the world as the
trade mark.
The distinctive label of the manu-
facturer and the jobber has regained
for the city volumes OF trade which il
seemed likely powerful rivals would
annex. and the label has fastened a
grip on this trade which makes any
serious inroads by other cities in fu-
ture extremely improbable.
Dry goods give a conspicuous ex-
ample.
Not many years ago It was the Gus
tom to sell cloths with the makers
label. Ducks, c2lico, percales and
ginghams were sold by the name
given then at the mill The retailers
and even consumers knew them by
this name.
"Iroquois" flannel, for instance
might be as we'll known to the retail
er and his customers as the best ad
vertised brand of crackers.
Taking advantage of this state OF
affairs, great houses in New York
Baltimore, Chicago, Louisville and St
Louis began to make arrangements
with the mills producing these we'll
known lines. They would buy up the
mills entire output, or three-quarters
of ii. Then their travelling statesmen
would invade Atlanta territory, quot
ing "Iroquois' flannel at a price below
the figure at which Atlanta jobbers
themselves could get It,
The retailer. of course, bought The
big competitors of Atlanta made little
on "Iroquois," but while selling fan
mel their statesmen would load the
dealer with laces, novelties and other
lines on which there was a good mar
gin Of profit.
Atlanta jobbers suffered In this way
a little while. Then they armed them
selves with the same weapon and
proceeded to fight
They discarded the mill name for
the goods and adopted one of their
own. 'Iroquois" flannel perhaps was
rechristened "Peachtree" flannel. This
label was protected. No mill and nc
other jobber than the one adopting il
could use the name 'Peachtree."
Obviously, II became impossible fol-
the New York jobber to undersell the
Albanian on "Peachtree" goods The
Gothamite had to begin the old Just.
as-good" argument, always a veal
line of selling talk.
Iroquois' flannel is just as good as
| 'Peachtree' and half cent cheaper,
is not half so convincing as d" Peach
tree flannel, half a cent under Atlanta
prices"
So the New York, Chicago. Balti.
more, Louisville and st. Louis sales
men began to disappear from tht
Southeast. Very few of them are t,
be found In this territory now.
In the meantime the atlanta jobbel
has built up double protection fol
himself His customers have learned
to call for his goods and to demand
them in preference to others. on tbs
other hand. If some big dealer I'm Chi.
Cago buys the entire output Of a mil
which has been supplying him witt
ginghams, he can go to another mill
get goods woven under the sam,
specifications and made Identical il
every respect atllX the same house
label, and be In no way disconnected
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-15
Merchants Meeting
Is Sure of Success
August Convention Of Retailers, At.
Ianta Wholesalers as Hosts, TO
Draw Big Attendance.

Preparations for the Southern Mer-
chants Convention to be held in
August. are progressing well.
During the week committee from
the Atlanta Merchants and Manufac-
turers' Association has been busy get
ting the necessary support. and this
has proved no difficult task.
Several thousand merchants from
an over the South are expected to at
tend. Questions of interest to retail
ers will be discussed by men who
have attacked and solved problems
which confront every dealer
Discussions like these at previous
conventions have been of great value
and many a merchant has gone home
To his business with the germ Of a
valuable new idea in his head.
OF course, the Atlanta manufac-
turers and distributors take advan-
tage of the occasion to endeavor TO
build up trade. As this works out TO
the mutual advantage Of all concern
ed, 1t meets with general approval.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-15
One Price For All
New Jobbing Policy
Customers Given no Preference Be-
cause Of Being Able to Give
Large Orders.

The growing tendency on the part
of large wholesalers to do away with
quantity prices and discounts is said
to forecast a new era in business.
It is essentially a movement to sup
press unfair competition.
II is apparently founded on the
basis that the business of the small
dealer is Just as desirable as that
Of his larger competitor, and that
for this reason, the former should
in no way be handicapped by conces-
sions to the latter because Of his
superior purchasing power.
The policy Of the law i'm several
States is distinctly against all spe-
Cial concessions. whether they are re-
bates or confidential prices. and there
is a marked tendency in business cir
Giles to view them In the same light.
Several nationally known firms have
served notice on their customers in
the last few months that while large
orders are not to be discourag ed they
viii be accepted no longer as basis
for terms and discounts that are not
granted to smaller buyers.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-15
New Machine Strips
Cotton Meal Cakes
Work Formerly Done Painfully, by
Hand, Now Accomplished at
High Speed, Automatically.

Disguised with the Anticipated pro-
cess in vogue Of stripping the camel
hair press cloths from cotton meal
cake. an Albanian has invented a ma
chine which does the work
The machine, which Is to be man
ufactured by the Buesse Machine
Works of Atlanta, was exhibited at
the Cotton oil Mil Superintendent
Convention in Atlanta.
From a slotted cylinder Of smooth
steel. sharp claws project when the
operator presses a treadla. These
claws seize the press cloth and tear
il from the cake within a second or
two then drop the cloths on the
floor.
The work always has been done by
hand, and as the cloths have to be
stripped off while the cakes are hot,
the laborers employed for this pur-
pose often suffered agonles from bis
tered hands.
They had to be specially trained
also, while an unskllled workman can
operate the new machine at higher
speed than the work could be done by
hand.
The device attracted considerable
attention from the oil mill men In at
tendance at the convention.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-15
New Steel Orders
Presage Slow Down
Make Continues Large, lngot Mills
Running Near capaeity-copper
Demand Is Stagnant.

The now Of new orders to steel
companies is stir on a scale small
enough TO forecast curtailment Of
output later In the year, but there
has been practically no shrinkage Of
steel making in June under the rec
ords of May and April The Steel
Corporation is operating its ingot
mills nearly al full capacity. and it's
iron production is not far below that
level. The corporation has on its
payroll between $4,000 and $4,000
men in contrast with about 227 .00n in
January. which establishes a new
high record.
The Republic Iron and Steel Com
pauy. according TO operating officers.
is straining capacity in all depart
ments, and other concerns report that
they are doing about as much bust
ness as they can handle comfortably.
In the copper trade there are indi-
cations that the larger interests are
again holding the umbrella" over
prices while demand Is growing more
staCnant than Il was in May. The
nominal price was held at Is ga
cents a pound but some Of the small
Ter marketing companies We're report
ga as distributing their wares when
ever opportunity offered around Is
cents
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-15
Wall st. Straighter
NOw---PhySiCally
City Officials Compel Alteration OF
Important Buildings to Better
Aspect Of Thoroughfare.

NEW YORK, June I4-When
every body gets through working re-
forms in the financial district II ought
not TO be necessary 10 lock up the
safe deposit vaults there at nightfail.
While the Interstate Commerce Com
mission is making preparations for
an investigation into 81. Louis a. San
Francisco affairs and President VIII
son lis reported from Paris to be con-
templating an Investigation of the re-
cent break In the stock market, and
while nearly everything that has not
been looked into under the provisions
OF the sherman act or some other in
aufsitorial power is the subject OF
vague threats along that line Mr..
McAueuy.s department has taken up
on itself TO straighten Wall street
physically.
AS "A result Of his pairing off OF
building fronts. some Of the struC-
lures. like 40 WalI Street, have the
appearance Of Il nervous man after
a seLf-udministered shave with a dun
razor The First National Bank
Buudiug which lost It's adoTnmeuts
OF che Broadway side some months
ago. Is now being aproued for a
trimming ou the other side. Fortu-
nateiy for the National city Bank.
which fronts on an entire block. the
Federal Government built its Custom
Houses with "a proper regard for
highway boundaries. and it will only
be necessary 20 rake off part Of the
stone steps Of 55 Wall Street
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-15
Pickle Factory Is
Bettering Facilities
New Floors and Machinery Being
Put In Marietta Street Plant
Farthest South Of Kind.

Business Of the Dixie Vinegar
Works 376 Marietta Street, has grown
to a point where extensive improve
ments have become necessary.
New concrete floors are being laid
throughout; new machinery is being
installed; the floor space available
for storage and for the workmen is
being increased.
While all this is going on, the bus
mess Of the factory has to proceed
There can be no halt in operations,
with orders piling up. So the pres
ent result is seeming confusion, but
progress
StiH, II is possible to see the inter
esting processes used In converting
carloads az cucumbers into pickles
carloads of apples into cider and iel-
~. and vast quantities Of cabbage in
10 "kraut" In season. the plant al
so cans snap beans, and many other
vegetables and fruits,
Despite the large Southern CON
sumption of canned and preserved
goods the factories are surprisingly
few. Indeed the Dixie is the farth-
est South It's success. through a
long history, proves the advantages
Of the city as manufacturing and
distributing point.
The days of the soldered tin can
are numbered, IL seems. One of the
improvements In progress at the fact
DRY now Is the installation of ma
chine which, through hydraulic pres
sure fits a cap ,n a can as fast as
an operator can slip the receptacles
into place. The vegetables are cook,
ed in the cans, after this seasoning.
Sealing glasses Of jelly with para.
fine, long regarded as the slmples
and most cleanly method, also gives
way before the march Of progress al
the Dixie plant. Soon a machine viii
At tin caps on Jelly glasses. No hu-
man hands win touch the glasses AND
the caps win be air tight. put OF
under vacuum process.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-15
GREAT CONCERN
BUILDS PLANT;
COST, 100000.
National Lead Co. Widens Scope
of 0perations-SkiIIed Work
men to Come to Atlanta
THE logical point.

Ine lOglCal point
This is the terse explanation ad-
vanced by the National Lead Com
pany, which will begin work within
ten days erecting a 100000 plant in
the outskirts of Atlanta.
From this plant, the whole South
will be supplied.
Sheet lead, lead pipe, lead work
used by plumbers, window weights,
in fact every product of pig lead, is
to be produced in Atlanta by the
Georgia Lead Works, which will be
the name of the Atlanta factory ope-
rated by the National.
The building which the factory will
occupy is to cost approximately $685.
600. Equipped, it will cost 100000.
How many workmen it viii bring
to Atlanta is not stated, but all will
be skilled.
The factory is to be finished and
ready for operation by January /.
1914. The Southern Railway already
is building a siding at the site. H. J.
Carr, contractor is to begin his work
as soon as this siding is completed.
The freight rate on pig lead is less
than one third the rate on finished
products. Therefore it becomes ex-
pedient to ship pig lead here, manu-
facture 1t, and distribute the finished
products from this point, for South
ern trade, rather than manufacture
in the North and pay the high-finish-
ed product rate for the long haul.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-15
STOVES MADE HERE,
START TO FINISH
Pig Iron Enters at One End of Atlanta Plant anC
Energies at Other Ready to Use.

spected. The moulders work by the
piece" and are not paid for imperfect
pieces.
From the moulds the castings go
to the cleaning room. where, in re-
Volving drums, small bits of iron
called stars" free them from the sand
clinging to them. Obstinate sand is
removed by a wire brush.
The castings then are arranged on
shelves in the mounting room.
Skilled workmen assemble these
pieces, after grinding them free from
rough edges and inequalities. Under
their hands. the stoves seem TO grow,
until they stand complete. First, the
mounter. then the foreman, and then
the superintendent inspect each stove
gether. Then II is ready for ship
ment.
The nickel fittings come through
another department, where they arc
immersed in a solution of the metal
and plated by electricity, then buffed
Testing for Trouble.
But the troubles of the stove MAX
ers do not end always with shipping
the finished product to the dealer
Sometimes there is a complaint. a
tlTCuldE iGllSI iuIOEHls lItf DuyGI VI
many things TO be inspected to see
If the stove is set up properly. II
the trouble can not be ascertaine1
in this way. the stove is sent back to
the factory.
Here 1t is set up, and fire is
built in it. Perhaps the buyer COM
plains that the oven will not bake
In this case, dough is procured, the
fire is built, and the biscuit are baked
at the factory. The exact time of
building the fire. and the exact time
at which the biscuit are done is
noted.
Perhaps the complaint is that the
water tank does not work. The time
needed to heat the tank full of water
to a certain degree is ascertained in
the same manner.
In "a cases out OF % 1t proves that
the trouble IS not with the stove, but
with the flue, or the way the stove
was set up.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-15

Competing successfully with the
great plants in cities generally re-
puted to be greater manufacturing
centers than Atlanta, the Atlanta
Stove Works is proof that there are
few lines of industry which can not
be acquired on to advantage in the
great distributing center of the
Southeast.
From the pig iron, that most I'M
lovely looking stuff, to the shining
nickel trimmings, everything which
goes to make a stove is manufac-
tured In Atlanta. The factory fur
nishes employment to several hun
dreds of men. support to as many
prospecting families.
Iron and coke by the carload come
in at one end of the plant; shining
cook stoves, ranges and heaters issue
from the other Throughout, the pro-
cess is interesting.
The pig iron, two kinds to make a
proper blend, the coke. and a small
amount Of pine firewood are piled
in layers in a blast furnace early in
the morning. All day long the fire
shoulders, while the moulders are
busy preparing for the melt
At a little before 3 o'clock each
afternoon, the blast is turned on. and
in a very few minutes the furnace
is full Of a mass almost as fluid as
water, or at the very least, hot mo-
lasses.
SkiIIful Workmen Used.
Meanwhile. the moulders, with a
skill born of a long apprenticeship
and longer practice, have made their
moulds from iron cores and Indiana
sand
When all is ready, tine molten iron
is drawn off, the moulders catching
II in clay ladies as it pOurs from the
bottom of the furnace. Hurrying to
their moulds, they pour in the metal
Close behind them come negroes who
shake the castings out of the boxes.
The iron cools so quickly that the
shakers are seldom more than three
TASKS" behind the moulders.
Next morning the castings are In
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-15
Street Car Lines Not
Under U. S. Control

WASHINGTON. June 14.-Street
car lines are not subject 10 regula-
ton Of the Interstate Commerce Com
mission
The Supreme Court has so decided
in aunulling the commissions order
for a five-Cent reduction of the fare
from Omaha, Neb.. to Council Bluffs.
Iowa.
Attorneys for the Interstate Com
merce Commission interpret the de
cision as not depriving the commits
sion of Jurisdiction over electric lines
which are essentially competitors Of
steam railroads in interstate com
merCe.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-15
7LANTA WAT UFACTURERS AND JOBBERS ARE DOING
Boiling II. Jones FaUOrs Making
Display SerUe for Sample Rooms

Boiling H. Jones is one of the enthusiasts for the
permanent exhibit of Atlanta made goods.
IT want Atlanta to have manufacturers exhibit
in manufacturers building, says Mr. Jones.
I'm my opinion, the idea should be developed to
point where we will ten or twelve story struc
ture, with plenty of floor space. Then let the manu-
facturers like myself take liberal amount of room
and move all their samples to this building would
make such place my downtown sample room. If all
did this the buyer from out of town could see in three
or four hours 100 different lines of goods
1T have seen the plan worked elsewhere and it
pays in every way. intend to back the proposition
to the limit of my ability"
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-15
IS
MORE STRONGLY
FOR EXHIBITION
Confidence Is Expressed That
Manufacturers Will Endorse
Plan at Coming Dinner.

Atlanta manufacturers are ex-
pected, one week from Tuesday,
to give definite answer to the
question:
Do you want a permanent
exhibit of your products9"
The question viii be asked and
the answer given at a dinner to
be held on the night of June "a,
for which it is believed several
hundreds of plates win be taken.
Brooks Morgan will at this
gathering submit several definite
proposals from owners Of build
ings. Any of them is attractive,
il is said, and it is only a ques-
ton of location if the manufac-
hlrers want the exhibit.
1t is hoped TO start with not
less than 10000 or $4,000 square
feet of floor space engaged, and
with not fewer than 100 ex-
hibitors.
There is every reason to be-
lieve the plan win be adopted
and carried on to successful
elimination
So much attention has been direct
ed to Chattanooga's experience that
another fine example Of the benefits
Of a permanent exhibit has been over
looked by many Of the men inter
ested.
New Haven's Experience.
New Haven. Conn. has a perma-
nent display which opened May 10,
1912 II occupies a two story build
ing. fronting several hundred feet on
q principal street,
New Haven by the 1910 census,
had population OF l3J,606 some
thing short Of Atlantas population,
But its manufacturers are progress
slve and alert They determined that
the expense was as nothing. compar-
ed 20 the benefits of such a display.
So now. In the home Of Ell Whit
ney and GOODYEAR, there Is how
Of seventy odd zines Of r are,
from rifles of famt M. TO
rubber coats. from bu, to door
locks
Proves Commercial Value.
The exhibit was started with
to the civic advantages II prom.
the advertisement Of New Haven as
"a city ~ diversified activity II has
proved its value commercially, how
ever. and now Is regarded as a most
valuable adjunct to the work Of the
manufacturers
II has. they claim, aided greatly In
their sales and I'm their campaign Of
publicity
A handsome booklet describes the
exhibit and depicts many Of its ex-
hibts. The book is being studied
eagerly by Atlantans interested In the
subject
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-15
Copper Decrease Is
8,074,833 Pounds
Total on Hand 67,474,225 Pounds;
Less Than Two Weeks
Supply.

A decrease Of S,074,SS3 pounds in
copper metal on hand on June 1, as
compared with the beginning Of the
previous month. was announced by
the Copper Producers Association.
Stocks totalled 67,474,225 pounds, or
less than two weeks output, but 49,
100000 pounds greater than the low
points, $4,000 pounds, touched on
July ] last year
Production during May increa sed
5.9S6,014 pounds. and the outtum was
the largest since January of this
year
Domestic deliveries In May were
greater than for any month this year,
and showed an increase of 2,949, asa
ponds compared with April
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-15
N. Y. c. CONSOLIDATION PLANS.

Success of the New York Centrars
plan for consolidating its lines is be-
lieved to have been assured by the
decision of the large insurance COM
panieS in this State to turn in their
Lake Shore collateral bonds under the
terms of the railroads offer. The
proposal of getting per cent
bond in exchange for a 1-2 per cent
issue has won over investment insti-
buttons which were strongly opposed
to the first merger alan, submitted
in 1911.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-15
HEAVY LEMON SHIPMENTS.

Receipts OF Sicily lemons at New
York this week and next will equal
some 231, 00o boxes. the largest supply
ever landed here in a similar period.
The size of these shipments is attrib-
uted 70 the agreement entered into
by the growers not To begin shipping
before May To- While prices may
soften here under these shipments. IL
is expected that the lack OF the usual
competition from California fruit viii
prevent them from dropping very far.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-15
FOREIGN TRADE
GOES AHEAD At
UNUSUAL RATE
Sales Increase From S47,000,-
900 in 1852 to $780,
100000 in 1912.

WASHINGTON, June 1.-THE lit
tie volume just issued by the Depart
ment of Commerce entitled "Ameri-
can Manufactures in Foreign Mar
kets," is one that ought to be in the
files of every chamber of commerce.
1t is the first time in which the
facts respecting sales of American
manufactures abroad have been put
into such condensed form as to make
the growth Of our foreign trade clear
ly visible both in totals and in de-
tails and over a long period of years.
The facts are very wonderful. The
book covers only the period from
1852 to 1912, but in that time our
sales of manufactures abroad of all
kinds have grown from $4,000. 900
yearly to 1900, 000, 900 yearly But even
this misleads a little as to the cor
rect inference TO be drawn. for the
figures just stated include manufaC-
tured foodstuffs.
Promise for 1918.
If we leave these out and consider
only manufactured goods other than
foodstuffs the ratio of increase has
been even larger, for the foreign sales
have jumped from $27000,000 in 1852
to over $1.000,000, 900 in 1912, and
promise to be nearly or quite $1,000, -
100000 in 1913.
While our total exports of man
ufactures. including foodstuffs, have
increased II per cent during the last
10 years, the manufactures other than
foodstuffs have been over 124 per cent.
Strange as ii may seem to some, the
greatest increase of all is in those
manufactures which are fully finished.
which have grown from 1922, 900. 900
in 1902 to what will probably be over
$3.50, 100000 for the full year of 1913.
an increase of 1873 per cent.
Gives Explicit Details.
The pamphlet gives details of the
principal articles which are included
in the various groups, as well as of
the exports of each group to the diff
ferent continents, and percentage
tables from which the relation of all
can be determined. Furthermore the
exports to each continent are given
by classes of articles over a period
Of years, and again these classes are
subdivided so that the progress of
particular industries in the export
trade appears For example, ii is
shown that the exports of machinery
from the United States will, in the
present fiscal year, probably exceed
S200,000,000, which compares with
S75,000,000 a decade earlier.
table of particular interest is
that showing manufactures in the in
ternational trade Of the world from
which it appears that the percen-
tage of increase in the export of
manufactures from 1900 to 1912 is
greater than in that of her chief in
dustrial competitors. The United
states now ranks third among the
nations in export of manufactures.