Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1913-02-21


unlnontlonabie per cent T. e.. from
nothing 20 $50 and tiOO per acre.
Now let ua examine who has bonc-
fitted individuality
This h the very nerve Of the mat
ter This In what We are up against.
whenever We get out 90 raise money
for advertising. We can figure II out
TO the man We are soliciting as gener-
ally good proposition for the town.
And for the thoroughly public-spirit-
cd citizen this IL enough. But " wi
not enough for the man who looks AZ
every proposition from hts own indi-
vidiuni standpoint.
This IL the rock upon which the
npsimAstc Ricahy foundcred IN VI
Paso lie was employed, you rcmcm-
ber by the chamber 81 Commerce tol
raise $500 and before he had
raised onc-tcnth Of the amount he
WIS bawiing out the business men Of
20 PnsO a. the deadcst lot OF hOm-
bres that he ever saw. He evidently
couldn't bring Il home To the indi-
viduai contributor that he would
share Ia the benefits acorulng TO the
city ns whole.
our first and most important con.
tributors are the owners OF real
estate. They take the first cream
which rises from the milk Of growth.
~ comes In the Increase IN land val
uca ana consequent increase la rent
ais The heaviest contributor 10 our
advertising fund has benefited to- th"
extent ~ at least 100000 10 Increase
of land values alone. end he has con.
| trihutcd iu date about ka.GOO. Au-
other contributor has increased his
rents t2o0 per month and ne con-
tributcd last year $40 per month 10
our advertising fund and this year
fs3.33 per month. Five outside land
holders contributed thi~ year Al GOO
and sold the tiO.GnU u,sc tract above
referred to witch cost them practi-
calil nothing. az "a increase ~ $50
per acre
So 10 n me- troubl, 90 show the own
, ~ uf real estate tho individual hon'-
its 10 De- dori, "a from successful
community publicity u has hccn
estimated that for every increase ~
ono ~ population 81 Now York mnd
values are increased tSH2. and the
amount is in rill higher proportion
| IN town the size uf DCmlnr.
In financing our campaign lu D'u-
| ing the large real "stat, owners atr
assessed u certain amount aud they
arc signed up before see viii even Hp-
, pruuch anyone elise. \ud don't gc'
rul estate owners confused with real
estate brokers, because the, ar, nn'
ne Hll ON Ia, Same footing ! am NOT
/ familiar with conditions here in AZ
/ huuucrquc. buj ordinarily the lcgiti-
mate real estate broker does more
I community work FOR less pay than
any other ,luss ~ business men
Here u % Ynag that We run up
| AGAINST when W. approach that large
class ~ business and professional men
| from which, since they ar" In great
err numbers. the bulk ut our advcrtis.
! lag fund must cum" Soliciting com.
miti"cs know that good progress IL
mudr until thCN run into some hard
headed business man who win grant
everything they Say regarding an in
crease ~ population ana so On. but.
he VIII ask how am 60 Lee benefited .
You win bring In pcopl" aud
money. h' Says investors. sprru-
laturs aud developers. but you also
/ bring iu competition Cor us viii
grant that 90 chamber rf yummt roc
can bring in competition Tor mvl-
! chants N ~ wants tu but 10 can also
/ Dee yer, ,ffr t,, ln keeping ont COM
pctition ! am IRE" tu confess that
I N there js q singh business ur inter
est iu pCmiug that does not contrib.
ut' Go our funds ! am keen tu get
} that interest pr business competition.
and usually succeed. llui the cham
! ter 81 commerce can also bv u prpt"r-
| ton tu businesses OF thv town. For
example, 10 Nj Jones of OSHKOSH.
| WIS. whites th' chamber OF com.
/ mcrCv that ~" Wantu L. establish 70
hardware store iu b'mlug. the score
! tuTN writes Mr. Jones very disCuurHg-
inglN. because the hardwur, interests
/ of b,ming are very liberal ,uutrinu-
! tpGN. aud Wp consider th's, interests
progressive enough go do us tor o.
Z while So n this way puulrttl Is
/ prutUutiN, 90 th, hu-iut-- mtrr,St nt
| th, town. ~ iN,r, o. uu organization
| iu Nhi'N q" HIU'1l Tor iU'"rWuli"n