Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1913-11-20
NEWARK "AD" MEN
HEAR ETHICS TALK
Rev. Henry r. Rose Addresses
Club ON Playing Fair With
the Consumer.

Rev. Henry r. Rose. pastor Of the
Church of the Redeemer, addressed
the Newark Advertising Mems club
last night. He spoke at the monthly
dinner of the organization neld at the
Washington restaurant. His subject
was the ethical side of adveI Using.
Blewellyn Pratt, of Nutley, repre-
sent ng the Associated Advertising
Clubs of America, also spoke. lie Of
fered many practical suggestions to
the local branch. He also described
the movement which has resulted In
advertising men forming a national
society. 1t is an age of specializing,
he declared.
Theodore S. Fettinger, president of
the club, was POSTMASTER at the din
ner. He called upon several of the
members for talks before introducing
the speakers of the occasion.
Souvenirs, the gift of the Osborne
Company, were distributed. The en-
tertainment committee consisted OF
a. j. Harding, Donald McGregor and
John Betz.
DR.. Rose. in his address, asserted
his belief In advertising and that the
church should take It's part in the
movement. II was a great factor, he
bel eyed, toward evangelization. lie
continued.
II was employed by John Wanna
maker in my early days and he. as
you know, is one of the greatest of
advertising men. Then I became the
employee of a publishing firm. Later
] entered the ministry and carried
the respect for advertising with me.
when / came to Newark hfteen
years ago I found flfty-eight persons
At1 Il l..fx oh nd a
s35, 900 upon it. ] adopted methods
quite revolutionary in Newark. Then
when / put sign in front OF the
church brother ministers criticised me
severely, but I notice there are many
churches in Newark today with far
larger signs than mine.
IT believe in Newark. Since | have
been here | have had calls to Boston,
Cincinnati and Denver, which | re-
fused. Some day Newark will be the
greatest city In the United States.
when the goose lays an egg That
Is all there is about It; she is n goose.
When a hen lays an agg she immedi-
ately advertises It, That Is the rea-
son why the demand for hens eggs
far exceeds the call for goose eggs,
and the hen has almost monopoly
of the breakfast food business.
This is the era of conscience we
are coming to. The world has never
seen the conditions that will obtain
in the next twenty-five years. 1t will
make itself felt In the advertising
business In four great directions. The
advertiser, the advertising medium,
the consumer and the publicist Will be
affected.
1.-THE advertiser must play fair. IL
he advertises bargains he must give
extra value, and IL he adyertises
quality he must keep up the stand
ard of his goods. ] advertised a lee
ture on Mexico. My lecturer tele-
phoned me from Philadelphia that he
could not get to the church by any
means except to take taxicab ten
miles out of the city, and then he
might not catch a train. | told him
he must take the taxicab and II he
did not catch the train to keep on in
the taxicab to Newark. You see,
had advertised that talk on Mexico,
and that was once | had to have the
lecture no matter what 1t cost.
THE advertising medium should
protect the readers. The people of
America have an idea that the news
papers have message to deliver and
that they safeguard the peoples in
terests. The papers should protect
its readers even to the advertisements
it accepts and prints. The loan shark
will some day be re-
fused by newspapers.
customers must use their discre-
ton in accepting the statements of
Would II not be fine IL
the customers believed and could be-
lieve all you advertising men told
them2 There are in Newark a lot of
shyster advertisers. If I was Mayor
of Newark they would not do a days
business here. They are buccaneers.
highwaymen. They prejudice all
against honest advertisers. They
usually use street signs.
do not think you will ever prosper
by knocking another man In the same
line of business as yourself. As he
prospers you also will prosper. Ad-
vertisers are great educators. We
have Christianized or Hebrewized our
homes, schools and State SO that these
are conducted not for profit but for
the general good But we have not
humanized our Industries and COM
merce. The fight Is ruthless and ter
rible and the end must be the failure
of our commonwealth unless we curb
the indiscrimnate warfare and hui
MAMIE it, 1t Is up to you.'
Mr. Rose then called attention to
the fact that 1t was fifty years ago
yesterday that Lincoln made his great
address at Gettysburg and took from
II message that At his theme.
President Fettinger closed the pro-
ceedings with brief speech In which
he referred to the dinner as one of the
best ever held in spite of the alb
sence of some members of the execu-
tive committee. In his new business
as advertising agent Mr.. Fettinger
promised his hearers that he will take
no business about which he cannot
tell the truth.