The Birmingham age-herald., 1913-08-24
HANDSOME STORE
OPENS TOMORROW
Hirsch Millinery Co. Now
on 10Th Street-Kauf-
man Has Sd Floor

| number of changes will be OBJ
served this fall in the topography of
the business section of Birmingham, as
already several changes in the location
of mercantile houses has been effected.
! None Is more important or more signifi-
cant of progress than the removal of
FIirsch Millinery company from Second
avenue to their new Nineteenth street
house, which will be open tomorrow.
The change has given them new quar-
ters that would bear rivalry With the
smartest of eastern shops, and one may
| unhesitatingly stated that the assort-
ment OF gods of the firm Will be of the
newest and most desirable type, since
this Will bear out the reputation which
the Hirsch brothers have maintained
for more than % years of business ac-
tivity.
Contrary to the former arrangement
of this store there has been intro
duced large department on the third
floor of the building and given over
entirely to ready y-to-wear gowns and
bodices. Mr.. A. Kaufman OWNS and
operates this department.
The Hirsch store is one of the most
attractive of the downtown buildings
Constructed of white brick. with an ex-
ceptionally broad sidewalk. and with
the entire front composed Of hand
some showcases ii adds a decidedly
metropolitan air to the locality The
white and mahogany effect has been
followed throughout. The fittings are
handsome and sumptuous showing the
unfailing good taste which has always
been a characterize of the proprietors
| Mr.. Adolph and Mr.. August Hirsch
Architecturally the building Is a de-
cided success. 1t is 40 by i0o feet
in size, and all three floors are we'll
| lighted and ventilated with tremendous
windows across the front. The heating
arrangement was also given careful at
| tention, and the floor plans take into
consideration the comfort of both pa
irons and employees.
The first floor is encircled with hand
some mirrors set in mahogany. on one
side there is series of small hooks
with additional light fixtures and ma
hogany chairs, so that midali modish
may try the effect of a new chapau
amid the most luxurious surroundings.
On the opposite side set into the wall
are glass cases to be filled with trim
med hats. There are chests OF draw
ers in which the finest of feathers and
other millinery garnitures will be
stored ready at a moments need and
plate glass display cases in front will
be filled with ribbons. Flowers and
fur and chiffons and all the other intri-
cate and mysterious bits of hat finery
will be tucked away in the high cases
or the many chests which complete tho
first floor furnishing. Large trimming
rooms and spacious storeroom for
untrimmed hats are interesting ar
rangements at the rear.
The elevator brings the patron
within step of the private offices
and bookkeeping department.. On the
second floor the most exclusive models
are shown, comprising imported crea-
tions from the world-famous makers.
Mrs Annie Carney has Just returned
from New York. where she and Mr.
Hirsch made the fall purchases for the
store. and with feminine enthusiasm she
relates strange news of fashions cap
rices.
Nine little French rooms in ivory and