The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1913-08-15
STURM. ATTENDS
REXALL ME, p INC

and the devil take the hindmost.' In
dividual druggists manufactured then
own remedies. good, bad and indiffer-
emit; bought their goods in small lots
at high prices, and fought each other
tooth and nail Mr.. Liggett saw that
if the buying and manufacturing pow
er Of the leading druggists could be
combined, and a standard policy
adopted for all their stores, the result
would be increased business and bet
ter service for the public.
Rcxam Remedies Guaranteed.
Beginning with forty of the biggest
retailers in this country, he formed
the United Drug Company and began
to manufacture line of honest house
hold remedies, based on tested form
ulas, the sale of which was limited to
one druggist in each locality. These
remedies were made by skilled chem
lists from the best materials; ind to
further protect the public, each rem
edy was sold under a positive guar
antee OF satisfaction or money back.
Furthermore, Rexall remedies were
not patent medicines; their formulas
were published in book form so that
before buying remedy, a customer
could see just what it contained,
IF You will remember that up to
that time the buyer of household rem
edies never knew what he was getting
or what he would be asked to pay for
If YOU can understand how the public
appreciated the Rexall store plan of
doing business. From the very be-
ginning Rexau remedies had an
enormous sale. New Rexall stores
were opened. one in each locality, as
fast as possible, considering the tact
that before any druggist is allowed
to sell United Drug Company prod
nets his financial standing and per-
sonal characters are rigidly investi-
pated and that unless he is univer-
INV recognized as the leading drug
pfst in his community, he cannot Sc
cure the Rexall sales privilege.
"As soon as the public realized
what Rexau remedies were, they pc
aan 10 ask for other goods made by
.
the same people that make Rexah.
~ meet This demand the United Drug
company entered other fields
Covers Twenty-Five Acres
an 19o3. the company's business
vos confined to one building with
e !" - nm square feet Of floor space To-.
dav II Is operating Laboratories, fac
tar;as mills warehouses and branches
the United States, CANADA
and Great Britain, and requires a
total Of over 100000 square feet OIL.
49, 49,, snace-or more than twenty-five
-for the manufacture Of such
oxcIusiyely RexalI store products as
,ox.u remedies. Harmony Perfumes
I,iprett's. Fenway and Saturday can
dies: symphony Lawn, Ustaeo ana
Rokbara Stationery; Maximum Mono
,,ran and American Beauty Rubber
5 : ,S K1enzo and Marguerite
Tooth Brushes; Liggett's orangeade'
Juice and Fruit syrups. etc
Rcxau Means Low Prices.
"The people welcomed these new
goods inst as they had welcomed the
first RexalI remedies, and today, the
RcxalI store sign is displayed by over
!. 900 druggists in the United States
Canada and Great Britain, and every
where it is accepted as positive evi-
dence that the owners of those stores
can be trusted to. give square deal
and that anything they sell will be
Of higher grade, cost less and last
Longer, than would similar goods
bought elsewhere This public cen
fidence embraces not only the goods
actually manufactured by the United
Drug Company, the sale OF when
RexaIl druggists control. but extends
to all the merchandise sold by the
RexaIl store. This is due to the fact