davidaulloa/AmericanStories huggingface dataset:
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1913-04-24
PUBLICITY AND THE MORGAN
FIRM.

Does the man still live who is en-
gagged in any kind Of business and can
see no use in advertising or in what
we now uphemistically describe rs pub,
licity? Perhaps he still fingers in odd
corners Of the world here and there?
He used to be extremely easy to find.
Once he seemed to be in no danger Of be
ing cIassed among the creatures rapidly
becoming extinct. He used to be like
Gilbert's old sailor:
And / never larf and | never smile,
And | never lark nor play,
But sit and croak, and Il single Joke
have. which is to say:
Everybody around here knows me,
knows where my store is. and-so | have
all the publicity | need
A practical commentary on this ar%u-
ment is the fact that The great firm Of
j. +. Morgan and company have just en-
pl0yed a publicity manager in the per
son of Daniel L. Kellogg, formerly Of the
New York sun. II PAYS Mr. kellogg
the sum of 92o,0OO a year for his services.
This in face Of the fact that the firm
of Morgan and company is rather well
known. Can be easily found by any one
who has business with it,. Nevertheless
great as it is. il feels the need Of pub
licity-of advertising, 10 state it BADLY.
For after al, no matter what the details
of this publicity may be, how il may
proceed TO keep the firm before the pub
lic-in the light in which it desires The
public to see it. the publicity in the
last analysis is advertising. Not hap
hazard advertising. however, but skill
fully contrived publicity, carefully con
Sidercd and carefully Scrutinized pub
licitv.
Worth considering all this. particu-
larry worth considering especially by
the man who thinks he is 50 well known
publicity will not help him. On this
point we commend these words from the
San Antonio Light to The Herald read
ers:
1t is only recently hat the great
financial businesses have begun 70
realize the value Of honest, legiti-
mate. frank publicity. When some
of the biggest public service cor
porationS in The country began. 4
few years ago, to take the public
into their confidence. the expert
ment was watched with other cor
po%rationS with incrcduiitv az To its
success, then surprise, then admira-
ton. 1t has been demonstrated. of
late, that the corporations which
talk frankly and freely to the public
and tell the truth are having 4
great deal easier time of it than the
sccretiyc, public-be-bleSscd ones.
Morgan and company evidently
propose 70 take the public more into
its confidence and has secured 4
man thoroughly verscd in the details
and technique Of finance to help
them do it. 1t is announced that
some new publicity policies are 10
be introduced. In thiS the great
banking house has recognized the
tendency Of the times and prepared
to meet ii.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1913-04-24
SCHOLASTIC POPULATION.

The Herald has received from the
Commercial Secretaries Association.
through lis news service, IA report of the
scholastic population Of Cameron conn
ty. 1t is 9.iS9, which on the basis Of %6.Sl
per capita amounts to 9Gl.999.G5.
IN connection with this showing we
have this table OF the independent school
districts:
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1913-04-24

The gold medal offer for school boys
and girls for The best composition on re
pair and maintenance NJ earth roads. tn
he awarded by Walter Page. director oi
public roads in the department Of agri-
rdlture. should enlist the attention Of
thr cntcrpriaing young people i'll the
Cameron county schools. There should
he i prize winner somewhere III the
county.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1913-04-24
CHARGED WITH MURDER

Richmond, Tex. Three men were
brought here and jailed yesterday.
charged with the murder Of Martin New
man, at %Simonton. fifteen miles north
east Of town. Newman was stabbed TO
dearn.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1913-04-24

Little Montenegro has been naughty.
She has dared to 20 right on and swat
poor old Scutari, in spite Of all admo-
nitions to the contrary. 1t remains 10
be seen what Europe Is going 10 do
about it. There is 4 strong reason to
believe that Europe will do Just moth
ing at all. The concert of the powers
will become a Stridcnt discord, the mo-
ment any one or two or the powers
starts anything with any one Of the
Balkan StatcS-or any other state for
that matter.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1913-04-24

Hamburg. -phe new Hamburg fmeri
eau Line steamship nanerator, 9Qo faet
long, ran aground il the Eibe this morn
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1913-04-24

nr @te WIS proceeding fnr The Vulcan
hin building Yards for the lower Elbc
to make ready for her official trip when
she grounded of Altoona.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1913-04-24

Did The governor really forget himself
and allow the time Limit to expire be-
fore vc;Oing the judicial district bill?
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1913-04-24

If Yesterdays dispatches are to be be-
lieved, all is not entirely serene between
Huerta and DiaZ.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28
RAG RUGS FOR THE PORCH.

Rag rugs dyed to match the chairs
or in a color which harmonizes
with them are the best porch floor COW
erings OF cheap quality. OF course
there is nothing more desirable for this
purpose than grass and fiber rugs of
good quality. but these do cost money.
Last summer an economical young wo-
man bought cheap mating. cut IL in
appropriate lengths. turned under the
ends and bound them with wide green
braid and applied a stenciled design in
rec and brown TO each end OF the rugs
For about a week the rugs looked well /;
then the stencil began TO wear of and
the mating began TO show footmarks.
and before a month had passed the
rugs were not At 10 use
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28
TRY CAMPING OUT AT HOME

HERE Is a splendid restful and easy
idea that the overworked house
wife who Is obliged to spend the sum-
mer at home may carry into operation.
Camp out in your own house. The
only reason II seems difficult to keep
the house up through the summer is
because most homemakers live up TO
their cold weather standards. AS little
entertaining of a formal character goes
on in the summer II is really unneCes-
sary to keep the house in dress up cos
tune.
Suppose you try this camping out
plan during the warm weather. taking
down all the curtains and draper.es:
also taking up the carpets. Spread
light rugs instead, and II curtains you
must have let them be OF swiss or some
kind OF net preferably -fshnet. Those
OF the latter material are more durable,
although less dainty. than the swiss
hanginEs.
Put linen covers on the chairs. unless
they are OF wood or wicker. or better
stilL put the heavier chairs out OF
commission entirely and replace them
with wicker OF wooden ones.
II adds TO the cool appearance of
the home II growing or cut flowers are
placed about the rooms where they
viii sway in the lightest breeze and
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28
Packing the
Summer Wardrobe

F you are packing two. three or per-
haps a half dozen trunks for your
summer outing trip you may appre-
ciate valuable hints given by an expert
packer,
The usual result OF poor packing is
discovered at the end of a journey,
when the contents of the trunk are all
huddled together in a heap in one end
or other of the trunk.
A heroic remedy for such conditions
is first to pack your trunk or trunks.
as usual, taking all the care you can;
then have some strong handed man
take hold OF one end of each and DELHI
erateIy upend it after the manner of
expert baggage snashers. 1t will break
your heart almost to pieces to witness
this sight, remembering your delicate
chiffon waists. frocks and other things.
but it will prove a blessing in disguise
if you open each trunk and see just
what has been thrown about in a dam
aging fashion and remedy the evil be-
fore you leave for the trip.
1t has been said that trunk cannot
be packed too tightly, and this is true
when It is of a moderate size. But if a
huge old timer of a trunk must needs
be used it will be too heavy and there
fore will get all kinds of hard knocks
en- route.
II you find a lot OF empty corners in
your trunk fill them with crumpled pa
per IL you have nothing more to pack.
Most women unfortunately have an
idea that a trunk will hold just a little
more even when they have decided
that not another article can go in, not
even another tie or pocket handker-
chief Giving the trunk a good ''shak-
ing down" beforehand will enable one
to carry something that otherwise
would have to go into a crowded suit
case OF hand bag.
For short trips nothing Is so valuable
as the well made telescope. 1t holds
sufficient for ten days trip. does not
muss up things. will hold great deal
more than a steamer trunk, and If a
good one made of Japanese mating
with leather corners and stout straps
is selected II will be light to carry even
when full. 1t is easier to carry, too
than the ordinary suit case, which
bothers a woman almost to death and
is the bane of mankind with its pro-
truding and intrusive corners and i'm
possible height. too tall to go under the
Pullman. too big TO set in the aisle and
always in somebody's way. besides be-
! ing too heavy to carry.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28
How to Meet
The Screen Question

THAT perennial summer question.
the porch screen. is not only with
US. but rather overdue. but in many
households this problem has not been
met Every one knows. that porches
and lawns are robbed OF much of their
power to please unless the owners
have wisely provided their homes with
the right kind Of screens.
The vast majority of steel wire
screens. however. have long since lost
their usefulness and passed away.
Screens" says the House Beautiful
Magazine. ARE exposed TO all kinds of
weather and are pushed and pulled.
damned and knocked and probably re-
| ceive the hardest wear of any fixtures
in the house They should, therefore.
be well made and of most enduring
materials and should be handled pa
tiently and reasonably.
The first cost OF screens should
never be considered. Rustless wire
only should be used, for few house
! owners have time or patience to re-
peatedly paint or repair them The
stoutest and best of frames should be
provided with corners securely NOR
| tised. Then one may expect that with
reasonable care screens will last. One
will not be subjected to that discour-
aging annoyance of finding ones
| screens worn out just when the first
warm days make II necessary that
| windows be protected at once
There is a rustless wire to be had
made of steel heavily galvanized. and
there is solid bronze wire. The latter
is most durable. All screens made Of
it. when the frames are properly built
| Ice
now made with metal frames. a very
satisfactory and permanent way to
make them.
| For outside swinging easement win
dows there are screens which open in
by means of a clever window opening
device. which need not be opened to
open the window. For ordinary win
dows there are half screens (protect-
ing the lower sash only and whole
screens. which protect the whole win
dow. permitting the sash to be opened
top or bottom. These screens are very
much better for this very reason.
| Manufacturers have worked out
modern screens very cleverly. Many
are now made which can be applied
without even a screw. little hooks and
loose Joint hinges or buttons being
used instead.
Screen doors must be carefully
made TO stand hard usage. The right
kind. made by experts. are easy TO
procure anywhere. Trained screen
makers know all the little practical
points. too. which come to them with
years OF experience-the right kind of
wire, the right kind OF frames and the
right kind of fit and the right kind of
hardware, all Information OF much
value to the house owner"
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28

suggest GOODNESS even when the mer-
curry Is highest
Leave all the windows closed until
toward evening-that is. in rooms
where the light is not essenttal-and
you will be surprised TO notice how in
viting and seemingly cool the town
house may become.
The meals in summer. too. can be on
the picnic order. On very warm days
a luncheon eaten picnic fashion Will be
more appetizing and at the same time
less difficult to prepare than one served
IN the regular way. No table need be
set and paper napkins and plates can
be used; consequently there will be
only silver and cups to be washed.
The picnic fare-sandwiches. iced
tea. stuffed eggs. perhaps a salad and
| fruit-might be spread on a small ia
/ Bile on the porch or in the darkened
and cool dining room.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28
COAT EFFECT IN BATHING SUITS.

Illustrated also are two suits for
the girl who does go near and into the
water. Perhaps the newest of these
is of lansdowne. which. by the way.
is the most practical fabric for the pur-
pose because of its silken sheen and
the thread OF wool in the weave which
keeps the material from sticking fast
when wet. This particular lansdowne
bathing suit has a collar tie and Bull
garian sash of blue and green plaid
silk.
Rather gaudy would be the black
satin suit shown among the cuts were
it not for the relieving touches of
black that tone down the effect of the
somewhat bizarre striped taffeta used
as trimming. This note is brought
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28

ored blue satin and brocade in gray
and American Beauty tones. The cap
and slippers match the costume.
Another example of bathing cos
tunes de luxe is also pictured. It has
a modish coat effect of rose lowered
futurist silk. Small rhinestone but
tons trim the front OF the bodice in
the approved French fashion, for all
bathing suits that bear the stamp of
the Partisan atelier sparkle these days.
The SUM worn under this gorgeous
coat is of irConspiCuous black satin.
And let me say in passing. II one
must have something to strike the eyes
of the beho!der. confne that indispen-
sable something to the bathing coat or
cape
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28
BANANA DISHES GOOD FOR SUMMER DAYS

WHEN other fruits fail, as they do
every once in awhile. the house
wife may fall back upon bananas. A
tempting banana dessert for a warm
day is the following charlotte: Dis
solve two heapng tablespoonfuls of
gelatin in cold water and add to il
pint of grape juice. Set the dish con-
tanning this mixture in ice water and
stir until it begins TO thiclen. Add a
pint Of stiffly beaten cream when the
grape juice and gelatin are as thick as
Custard and remove it from the ice
water. Cover the bottom of a mold
with thin slices of banana and pour in
a thin layer of gelatin mixture. Chill
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28

it quickly by plunging the mold in ice
water or standing il on ice: then add
another layer of banana and another
of the gelatin. Chill again. Repeat
this process until the mold is full. Chill
it on ice for several hours. Turn from
the mold and serve with whipped
cream and sliced bananas.
Another good warm weather dish is
made with bananas in this way: Peel
four ripe firm bananas and cut them
in thin slices. Chop walnuts TO fill a
cup. season with salt. pepper and the
juice of half lemon and mix with the
banana slices. Serve on a bed of wa
tercress with French dressing.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28
LINGERIE BOWS.

FASTIDIOUS women have long been
tired of the lingerie garments that
are slotted for baby ribbon in all posi-
BILE places. but the touch of color which
the ribbon gives is introduced by sin
gle soft bows. On the newest French
nightgowns there are two large but
tonholes. to be found at the front. and
through these is passed soft wide
ribbon which is tied in bow. This is
much less troublesome than threading
ribbons through slots or stitching on a
made bow.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28
.Eoa TIE LAuNpREss.

WHOEVER does much or little iron
w ing will do well TO have a holder
OF the following sort: Get piece Of
pliable asbestos cloth. 4 by inches,
and stitch il carefully between two
pieces of soft. rather thick stuff. lit
tie larger than the asbestos. to allow
for turning in. Asbestos. which trans
mits very little heat will save the
hands from that scorched. tender feel
ing which is the unpleasant coBse-
ouence of using an ordinary holder.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28

For the maiden who stays on shore
well. anything from ratine to brocade
at s. yard Will be her choice. and
upon such absurdly inappropriate cos
tunes one rs likely TO see trimmings
OF swausdown. lace and ornamental
buttons. such as rhinestones. jet and
jade
These beach costumes are accom-
panied by the most bewitChing OF ac-
cessor!es by way OF parasols. reticules
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28

about by hutton!ng the black satin in
points across the striped panel The
group OF small white buttons again
adds variety
trim looking bathing slipper is not
difficult to find. for the shops are fun
of such footwear that has a smart APP
pcaraDCe off the foot. and indeed. I'M
Ill one goes into the water. After that
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28

and caps and even bathing slippers
made of the gown material These
suits are as carefully built and finished
as the most elaborate creations made
for more conventional occasions. and II
is entirely unnecessary TO state that
they are as comparatively expensive
y typical sand costume Is pictured
in the expensive brocaded model seen
among the group of suits illustrated
This bathing dress combines plain COL
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28
HAT OF ROYAL BLUE BRAID

4 RATHER unusual hat in royal blue
novelty silk braid has the brim
s!ashed on the left side; then it is fold
ed over so as to form a double brim eff
feet on one side. A high ostrich mount
is placed here with the flues falling be-
tween the parts OF the brim
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28

HIS season. as always there
are two distinct varieties OF
bathing suits--the KIND you
can't 20 near the water IN and
the practical dip sort The girl who
goes IN for bathing will select or has
selected as a material for her SUIT salt
water satin. sturdy mohaiT or mix
ture OF mohair and worsteo which has
d silken sheen These fabrics are all
tavorites with girls who swim
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28

THE hall IN most houses OF modest
professions is not thing Of
beauty. II is generally a dark. cranp-
ed and wholly unattractiye passage
way The Illustration shows what can
be done with such an entrance rail-
when GOO architect has remodcied
the stairs AMI bLi!t in a seat at tie end
Of the landing thai also serves for
holding ODDS and ends OF wearing APP
pareL
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28
Coffee seItzer.

Make In ne proportion Of one cup
:ui OF 75ry strong coffee. well sweeten-
- II one bottle or settler. Serve
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28

complete dilapidatIon often results.
one of the newest bathing slippers has
trim lines, and it will not sag off at the
heel in the distressing manner OF some
laced footwear for the beach. But
toned boots and button strap slippers
are the fashion this summer. and this
neat slipper is exactly in the mode.
CATHERINE TALBOT.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28
A Fetching Jacket

A NY woman with average skill at
the needle should be able to copy
this pretty. useful little coat for wear
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1913-06-28

over thin frocks of embroidery and
lace. The Jacket is made OF copen-
hagen blue cotton matelasse with blue
ball buttons as trimming.
The Mankato free press., 1913-05-02

acted business in the city yesterday
All Krost is in Stockton on bust
ness for the Widell company today
p. +. Mcintosh of Waseca is com
mercially engaged in Mankato to-
day
Mr.. and Mrs. Henry Theilman OF
st. Clair spent yesterday in Man.
kato.
Mrs ]. w. Dargerel of Morris.
town, Mimi. spent yesterday in Man
kato.
DR.. C. E. Bigelow and daughter OF
Madison Lake spent part of today in
Mankato.
j. e. Hickey returned this morn.
ing from business trip to Water
town, S. d.
George E. Nettleton is home from
Minneapolis where lie had been for
several days.
Mrs. G. w. Vinton has returned to
Mankato after Visiting several days
in Owatonna.
Mrs. Henry Klein and Mrs. Andrew
Bohrer of St Peter visited in Man
kato yesterday.
r. Fl. Muedeking and d. M
The Mankato free press., 1913-05-02

and Mrs, Schostag win make theii
home on the groom's farm in Man
kato township.
c. A. Genet of Chaska is in town
today on business.
Leo Rock of Lamberton spent yes.
terday in Mankato.
William Hansen of Morgan spent
yesterday in Mankato.
A. c. Hedberg transacted business
in st. Peter yesterday e
Attorney ii. L. Schmitt is in Wa
SEGA on business today.
Peter SPENCER of Amboy is in the
city today on business. a
s. S. Rector of Truman is Spend
ing the day in Mankato
Gnstaf Widell went to Sherman,
Mimi, on business today.
Mrs. A. G. Anderson of ST. Peter
spent yesterday in the city.
Mrs. Franklin J. Sheppard of James
vile visited here yesterday.
Professor j. r. Brandrup went to
Belle-Plaine this afternoon. s.s4....
Mrs. A. j. Nelson of Nicollet
visited in Mankato yesterday ~
Miss Edna Low~of Lake Crystal
visited yesterday in Mankato.4
A. ID. Ward OF st. Clair is visiting
with friends in Mankato today.
Mrs. J. II. Brandrup has gone to
st. Paul to remain a few days.
A. M. Lingquist went to Mime
apoiis yesterday for short visit.
H. e. Brand of Albert Lea is call
ing on friends in Mankato today.
Oswald Olson of Candy visited
with friends in Mankato yesterday.
f. N. Cameron made business
trip to Vernon Center this morning.
A. c. Stevens of Rochester trans
The Mankato free press., 1913-05-02

Scharz OF Owatonna were in the
city yesterday.
NJ. P. Fobes, superintendent OF
schools at Marshall is in Mankato
today on business.
w. w. Cole and T. M. Colebank
OF Madelia made business visit i'm
Mankato yesterday.
Mr.. and Mrs. w. G. Englerth and
daughter of Eagle Lake are visiting
in the city today.
Editor w. d. Hinchon of the Ma
della Times Messenger was a Manka-
TO visitor yesterday.
Mrs. Cary Mork returned to her
home in st. James yesterday after
a visit here with relatives.
James Mudd of Chicago and John
Smart of Atlanta, Ga, are guests of
Mr.. and Mrs. William Macbeth.
Mrs. r. E. Brown returned today
from an extended visit with rela-
tives and friends in st. Louis, Mo-
Miss Echo Wells of Minneapolis
and Miss Myrtle Clark of Winnipeg,
The Mankato free press., 1913-05-02
T.ivoI

f. Ford was a Mankato caller
Monday
Miss Marie Musser called on Mrs.
H.. Buchholtz.
B. Miller and daughter called in
Mankato Monday.
Mr.. and Mrs. Charles Miller are
nicely settled now
Miss Esther OFT called at the A.
Jesse home Sunday.
Some of the farmers lave al
ready finished seeding.
Miss Miller called on Miss A.
Larson of Mankato Monday.
Charles Hayes spent Saturday
with his friend, H. Buchholtz.
A. Gruin of st. Clair has finished
repairing the well for II. Buchholtz.
Miss Fannie Harvey is improving
nicely and will soon be able to be
about again.
Mrs. Ed Van Buren, and child
Effie called on Mrs. c. Miller one
day last week.
Mr. Miller and daughter called at
Eagle Lake Thursday and arrived
home before the rain.
Mrs. c. Buchholtz and daughters
spent few days with the formers
mother, Mrs. N. Bennett
The little son of Mr.. and Mrs A.
Jesse is getting along nicely and
will be called Claud Daniel.
Miss Lena Albright is helping her
mother few days but will return
soon to the home of her brother
Frank
The rain Friday was certainly a
fine thing. Although it hindered
some of the farmers from doing
their work, the grain is now show
ing.
The next meeting of the Ladies'
Aid society will be held at the home
OF Mrs. M. Phalen on Sunday, May
IA. Supper will be served and
large attendance is desired