The Detroit times., 1913-04-14
MAXWELL CO. IS
IN FINE SHAPE
OHANDLETRADE
illiam +. Mcclure Will Direct
Production for Walter
4. Flanders
70 MEN INFINITELY
FITTED FOR TASKS
ito Dealers Expected TO STAN
pede to Detroit from All Sec
tiOns to See New Model

Therell be more automobile dealers
Detroit next week than have con
egated here In many IA long day, if
Is TO judge the present by the
ST, and has read the announcement
81 put out by President Flanders.
the Maxwell Motor Company. Inc.
IL is customary in these days TO say
at the automobile business has-or
aduauy ts-settling down TO the
osy pace or other lines OF industry,
ID there be those who protest that
dealer will not wax enthusiastic
er the announcement of new
odel as he did In the earlier days.
II there is really nothing 10 substan-
tte this, and those best informed as
the real nature OF the new Max
I'll model just announced, predict the
ggest stampede TO Detroit that has
opened since Flanders brought $500
.alers there on special trains a year
20.
Just because dealers don't get eX-
ted over every new car that comes
IT, Is no criterion for this case, say
g experts. The dealer has pecu-
ir sense-a veritable sixth sense
which he divines the difference be-
veen new car. that is just IAN
her" and one that threatens to
'erturn present standards and revo-
tionize the trade.
Taught by the past, dealers know
ON whom to expect such announce
ents and with Flanders at the head
the big Maxwell Motor Company,
10 word had gone around, Now
)mething Is liable to drop" so they
i'll not be wholly surprised when
iey read the Maxwell ad that Is full
. mystery TO the tyro, but full of sig
ificance to the dealer who reads be-
yeen the lines.
II happens too, that the new Max
ell "25' Is just such a car as deal
rs have been crying for to complete
leir lines and one TO meet the ire
iendous demand OF thousands who
ant car that will look as well as
ct the part--a flvepassenger touring
ar Of snap and ginger and go, and
ct selling for price within the
each OF their pocketbooks.
1t Is no secret in trade circles that
Walter Z. Flanders. who first intro
need quantity manufacturing meth
DIS into the automobile industry, in
he making Of light. low priced cars.
ut who has during the past four or
We years been making higher priced
ars, has always had an ambition to
center, the former field. He we'll
new the terrific competition to be
net and the necessity OF having at his
Command the sinews Of war In plenty,
20 bided his time until he was In a
,osiuon to go into the making of
light cars on such a scale as would
.nable him to compete on even terms
When he was made president and
General manager OF the new Maxwell
Motor Company. Mr.. Flanders first
ct was to secure VIM. +. Mcguire
Who had succeeded Flanders as pro-
suction manager OF the Ford com
anyone who is thoroughly fitted to
.rapple with the production problem
n hand. The two make great team
Is consummate organizer
md executive. He also possesses the
elling sense to degree perhaps I'M
'qualled by any other individual in
he automobile business. He is able
With almost unerring accuracy to fore
ee the trend or demand and TO pro-
luce the kind OF car that will meet It.
Mr.. Mcclure will have charge Of the
fact to which dealers
lttach more Importance. as II guar
ntees supply-and the one thing deal
'rs look to Is the chance OF having
nough to supply the demand for this
ype OF car.
That being the case, Detroit is get
ing ready to receive the horde OF
Iealers that IT confidently expects will
'isit that city in response to Mr..
flanders invitation to come and see
he new Maxwell "25"-a car that
rom all accounts OF the few who
ave been permitted to look behind
he veil, Is destined to nut a large
lgure In business, made as ii will be
n tremendous quantities and selling
or sensationally low price, its pow
r. size and appearance all considered