Norwich bulletin., 1913-02-07
DOlNCS IN THE AUTO WORLD
Bob Burman Enters for Indianapolis Race-Cot of Gasoline Depends Consumer-Four Cylinder Car Favorte Over Six-New Auto Chemical for New London

That Bob Burrnan. the speed king, will drive a Keeton car in the third annual 300 mile international sweep stakes race at the Indiana polls motor speedway May 30 is now an assured fact, formal entry of the car having been made yesterday by the keeton Manufacturing company of Detroit, Mich. This SlgnalizeS the entry of the Keeton company into automobile rac- ing, in which Forrest M. Keeton, presi- dent Of the company, is a firm believer. keeton was in charge of the racing interests of the Pope Manufacturing company in the earliest days of the Vanderbilt race, when Herbert Lytle and Bert Dingley were the stars of the team.
 After returning to California for a bri efracing programme, Burman will locate in Detroit to prepare his car at the Keeton factory He will then go to Indianapolis to train, as he plans to be one of the first on the speedway, and expects May 30 to find him pre- pared in every way for the contest
 That the cost of gasoline rests, to great extent, on each individual mo under a deep obligation to the big oil companies, is asserted by Clement Stakeholder, Jr.. first vice president of the Studebaker corporation.
 T have recently noted several arti- cles quoting automobile manufa lecturers and others as deprecating the recent increases in the price of gasoline, said MT. Stakeholder. Some have even professed to see. in the advance, menace to automobile popularity and industry, As a matter of fact, the diff ference amounts to but a fraction of cent for each mile per car and should not in seasons running or e,o0O
 miles, exceed a total of $25-
 "As matter of fact" Mir Stude baker continued, we have all wasted gasoline; it has been so cheap. A lit tie economy will hurt none of us. ''AutomoDiie manufacturers have built. wastefuI cars-cars with motors much larger than necessity demanded; cars that lacked efficiency. But the manufact is seeing the light. The recent New York show emphasized a new tend dency-a tendency toward rr1o- tors that yield more in miles per gal lon. But these ears will fail to save gasoline unless their owners do their part.
 "Just as wastefui car raises the cost of gasoline, so every naotorist who fails to make his car efficient makes fuel cost more. Owners of automo- piles owe it to each other to start a united effort, keeping track of gallon miles, watching carburetion, learning the art of controlling 8 car more by the clutch and less by the brakes. A campaign along this line will save enough gasoline to more than balance the recent increase in cost
 Our office files contain hundreds Of letters from tourists whose ears have averag ged from 15 to 25 miles per gallon on ordinary country roads. and car should yield al least IS miles a gallon in city traffic, where there are many more starts and stops. If motorists generally would regard these averages ass standard and would strive to exceed them the condition would be iTnmedl- ately relieved.
 strhe cost oE gasoline will advance no further than the necessities of the Off companies production require. These necessities are to large de- gree in the hands of motorists them seINesl@
 Standardization of the pleasure types of cars and the advancement and de- ve4opment in efficiency and refinement are the real reasons for the present day informed attitude of the autoIno- bile-using public. Just as soon as the motor car demonstrated it's pracfica-- biiity the general public began to try to learn something about ft The re- suit has been that inc public has ad- vanced with the advance of the auto- mobile until today both have reached a satisfactory state The motor car is well along toward freedom from faults and the owners have mastered nearly all it's perplexities.
 The pioneers of the car making have not in the last several years made material change in one years design from another. and this season the only addition to some leading ears is more complete equipment and in some eases the doptipn- of particular type Of self