Arizona republican., 1913-08-06
THE FREEDMAN
 OPENING TODAY
Doors of Newest and One of Finest JcWclrV Stores In Southwest Will Be Thrown Open At Nine O'Clock This Morning.

When x Friedman at nine o'clock this morning throws open the doors | Gf his new place of business at the southwest corner of Central aNcuu" and Washington street, he will at cncc take rank as the proprietor of one of the largest, most luNurIouslN equipped and most completely stocked icWeIry establishments in the entire southwest Every detail which Would lend distinction to the new location attracting the eye from the outside and please the most fastidious on the inside received careful attention and not until almost absolute perfec- ton had been attained did Mr Fried man consent to permit his official cIonin@.
 Today Phoenix loses one jevelry store and gains another. The loss is doubly offset by the gain. for while tho old Friedman store was always considered one of the finest in Phor- 1i<. the new establishment is the dc luxe edition. revised. mudcrnized and drought down to date. Tn fact II can ne said that Mr. Friedman in carry ing out his plans for a newer and greater institution buildcd for the fu- turc and buildcd well.
 
 urc of the establishment is tho cN- qm+itc show window arrangemcut. Heavy plate glass has been installed across the entire front on Washing ton street and down the entire leneLh of the Central uvenue side. \ most unique system of electric lighting dr- vices sets forth at night the rich display presented in the numerous compartments of these windows. Gorgeous revolving gold podeStaIs oC- cupy prominent positions .u the front windows and these are heavily l1icu with watches. bracelets, rings cut stones and a dozen and one thins calculated to make the heart of a
 >Duan glad Down the side of tln establishment is shown cEerytnlur rom heavy plate and cut glass tu
 Harm clocks and dollar watches.
 Although the display windows oc- .upy every available inch along the front and sides. these do not extend the entire height ot the store. spare being left above for the installation of heavy prism @lase by means ot which abundance uf liGht is provide! fot the interior.
 Inside the visitor is first impr, 5ci with the appearance of richness ul- though there is nothing of saudincs Heavy plate glass cases extend along either side and these are mounted mon @euuin, mahu@auy hase- the deep wine tint blending and harmon iziug perfectly with the other fix ulrcS. Along the west side are -iN mammoth mahogany and glass cases wherein are kept the stock ~f cHt 1}aes. delicate china and heavy pIat, The eases fairly 4r3au under thcir load of fine watches. valuable di1- mouds and other stones, and the thousand and one other artcIe- which go to make up a complete stock of the modern jeWclry store.
 At the rear stand three heavy, burglar proof safes. with a new one thousand dollar cash register, tines, 50 arranged as to form partition behind which is located the stone cutting and setting department nl charge of an expert IapidarE. Here also is the watch and clock repairine department in charge of experts in those particular lines.
 The store win open at nine o'clock this morning after which hour NIT Friedman and q complete force ot clerks will be on hand tp greet old friends and make new ones. From two o'clock in the afternoon until nine in the evening dainty souvenirs Of the opening will be given to tho visitors to the new place of business
 It i- nearly a dozen wears since Mir. Friedman first engaged in the jew clry business in this city. lie com trolled two establishments at one time More recently he conducted that which he has just abandoned NN-.c+ NT41Eipotgt, etr..t i q happy man today He has made good in Phoenix and his friends and acquaintanccs are legion. Tn his new location he expects t. gather in new laurcls and to continue keeping