The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-06-25
WEEK TOPROMOTE
TRADE RELATIONS.
Richmond to Be Host OF Caro-
lima Merchants for Six Days
in August.
GIVE CITY TO VISITORS
Better Acquaintance Week" Pro
jected on Scale to Attract
Retail Dealers.
GIVE CITY TO VISITORS

Invitations to $1,000 merchants OF
the two Carolinas to come TO Rich
mond as the guests Of the Trade EN-
tension Bureau OF the Chamber of
Commerce during Better Acquaint-
ance Week" August 1915, to spend six
days of pleasure and profit with the
wholesalers and manufacturers of this
city. Will shortly be mailed Final
plans for this unique occasion. the
like Of which has never been attempt
ed here before. were arranged yester-
day afternoon at a meeting OF the
Trade Extension Bureau, and il is
confidently expected that between 700
and 1000 of those invited Will respond
TO the invitation.
The object OF the week OF enter
tainment prepared for the visitors is
TO bring the wholesalers. jobbers.
manufacturers and banks of Richmond
into closer personal relationship with
the thousands of merchants in Vir-
GINA and the two Carolinas, which
look upon this city as their logical
trading centre. 1t is designed to pro-
mote better acquaintance between the
local wholesalers and the out of-town
retailers. For the WEEK in August
the Chamber Of Commerce will throw
the amusement and entertainment re-
sources OF the city opcn for the plea
sure OF the visitors. and as the progra m
OF Better Acquaintance Week" will
show, no possible provision that will
lend itself for the success OF the ar
fair has been omitted by the Trade
Extension Bureau.
To Refund Fnrcs.
TO make the affair attractive to the
retailers and to indicate the keen in
terest being taken in the week by the
Richmond jobbers. the Trade Exten-
sion Bureau has arranged to refund
the round trip railroad fare OF all Wis
iting merchants who give orders for
as much as sl.500 worth of goods while
in the city Merchants buying as much
as $3.50 worth OF Richmond products
Will be entitled TO refund of half
their round trip fare to and from this
city. 1t is expected and hoped that
this feature OF the occasion will prove
most alluring 10 the Carolina retailers
and Will be instrumental in turning no
small amount OF trade in this direction
which would otherwise go TO other
cities
Once in the city, the visiting mer-
chants Will find that a week OF gaiety
has been arranged for their pleasure
On arrival, they will ITO Immediately to
lister at the headquarters OF the Cham
Der of Commerce, receiving at the time
OF registering book of tickets which
VIII admit them free TO all the enter
I tainments provided for Better Ac-
quaintance Week" II is evident that
the Trade Extension bureau is deter
mined that what money the visitors
spend in Richmond will be spent for
merchandise.
The feature Of the weeks entertain
ment Will be the steamer trip down the
James River by moonlight when the
night hours will be enlivened by music
and dancing. not to speak of nourish-
ing and stimulating refreshments The
program for Better Acquaintance
Week" shows the following interesting
features: Monday. August II. buffet
luncheon and cabaret entertainment on
the Richmond Hotel Roof Garden;
tuesday. free admission to all the mo-
ton picture theatres Wednesday.
sightseeing trip under direction of
guides: Thursday, steamer trip down
the river to Dutch Gap; Friday. get
together theatre party in one of the
principal vaudeville houses: Saturday
free tickets to the doubleheader be-
tween the Richmond and Norfolk base
hall teams.
Stores Close EurIy.
Most OF the official entertainments
have been scheduled for the nights.
| no NiN w III De SlNeE over 10 reCetE-
| ing the visitors in the various business
houses. giving them n personal ac-
! qnaintance with the local iobbers and
manufacturers. and transacting as
much business as possible During the
week all the Wholesale houses will
! close promptly at o'clock to allow
I the wholesalers To join in the enter
/ tainments prepared for the visiting re-
! tailers. Many souvenirs Will lie dis
tributed by the wholesale and jobbing
| houses.
| Beginning next week the whole
salers and jobbcrs of Richmond will
inclose one of the invitations to come
to Richmond durins Better Acquaint-
ance Week" in every communion ton
which they mail TO merchants outside
| OF the city. About 10000 invitations
. have been printed for mailing. In ad-
| dition, in order TO reach those mer-
chants who are not already in trading
relations with Richmond concerns the
Trade Extension Bureau has arranged
an ella borate advertising campaign,
with the object OF making BETTER Ac-
! quaintance Week" attractive to even
the wayside merchants OF North and
I ca,