Western Carolina Democrat and French Broad hustler. [volume] (Hendersonville, N.C.) 1913-1915, 1913-05-08
Continued from Page 80.

Continued from Page 80.
ing and immediate improvement in business
conditions. Large improvements have Also
been carried on at Black Mountain, Tryon,
WaynesYille and other points, and it was de-
cided to carry on a campaign of publicity
looking toward the interesting of tourists
during the winter. With his in view the
principal cities of the west, east and north,
as far as Montreal, were visited by Manager
Cohen, these places being posted, and an Sc
page handsome winter booklet distributed,
with the result that every point in the terri
tory prepared to cater to winter tourists has
done a good business, and The Land of the
Sky promises in the future to be the mecca
o fthe storm driven dwellers in the north,
port of safety and refuge for the heat strick-
en- people of the south, east and west during
the summer months.
As these lines are being written we are in
a period between seasons so far as the tourist
business is concerned Enough Mr.. Cohen says
there's no closed season for manufacturers
and capitalists and this brief spell is being
devoted to preparation for the summer cam
paign, which will begin on the 18th inst,
when every city of Importance in the south,
east and west extending to Texas points, and
as far north as Ohio and Indiana, will be
posted with a 80 sheet colored Lithograph
poster which, Mr.. Cohen informs as. viii be
the most effective piece of advertising ever
undertaken by any interest in America, and
go,
q handsomely illustrated 100 page booklet,
descriptive of every part of the territory,
will be widely and judiciously distributed.
The campaign will be further accumulated by
judicious and timely advertising in news
papers, ETC., and Mr.. Cohen will, as On form
er occasions, conduct a vigorous personal
campaign, all of which, together with the
hearty cooperation of every official of the
Southern system, and the cumulative effect
of previous work along the same lines, will
unquestionably result infringing to Western
North Carolina during the coming summer
a record breaking crowd of pleasure seekers
and investors.
It is well to bear In mind In all our pros
perity that, owing to the very uniqueness OF
the Greater Western North Carolina Associ-
alton, an dthe strikingly original and efec-
tive methods of advertising employed by an
able and quick witted manager, such as Mr..
Cohen has proved himself to be, the eyes of
the outside world are focused upon US as
never before in history; and that the same
loyal adherence to the principles upon which,
the Association was founded, and which has
carried it to such successful results during
the very brief period of its existence, be I'M
sWervingly maintained. The very unique
ness of such an organization has been a fac
tor in the success attending the efforts OF the
Association, but many other important con-
siderations have entered INTO it's undenlable
right to continued existence. The most OF
the many probably lies in the selection OF a
manager who shall show no bias toward any
one part of the territory covered b ythe or
ganization; who shall be possessed of the tart
of judicious and economic advertising, Tree
from the shackles of plagiarism, and quick
to see and sieze opportunity for good and
effective publicity, and we are free to admit
that, in the fulfllment Of these obligations,
Manager Cohen of the Association is without
a peer, and with q hand at the helm OF SUCH
experience and wisdom, backed by a loyal,
united and intelligent executive committee
it is not to be wondered at that success has
crowned the efforts of the Association thus
far, nor is it within the province Of anyone
to set a limit to the greatness that mus GER
tainly result to our beloved Land Of the SKY
through the continued effort along similar y
lines on the part of the Greater Western
North Carolina Association.