The San Francisco call and post., 1913-12-16
PEOPLE GLAD
PENN|ESARE
NOW HERE
Letters to The Call Give
Arguments for Use of
4 Smallest Coin

What do the people of San Fran.
cisco think of the penny?
That is what The Call started ou
to ascertain when it inaugurated 1T:
big Penny Contest.
The result thus far has been graft
flying, for in the hundreds OF letters
that have come literally flowing into
The Call offices nearly every one Of
them contained arguments galore
showing the decided advantages
gained by the people through tn,
advent OF the penny in general cir
culation.
If you haven't written your letter
yet, you had better start right in
Remember. keep il within ESQ word!
and write on but one side of the
paper. There IS still time to enter the
contest.
LURE OF BARGAIN HUNTER
Here's an illustration of the ad.
vantage of the penny as an induce
ment to trade. It's the Irresistible
lure OF the bargain hunting housewife
this writer contends.
Penny Contest Editor: That there ever
could be question OF the usefulness and
power OF the penny is beyond my ken.
In our days, where bargains and cheap
sales" are as essential TO the average
housewives peace Of mind is domestic
happiness. the penny plays an all impor-
tant part Can you. Mr. Editor. imagine
anything our dear wives viii not endure
for the sake of saving a penny or two?
For instance: any one Of San Francisco's
retail stores have but TO advertise In The
Call and Post that a great reduction in
price OF certain articles have been made
and that these will be on sale next Mon
day at 10 o'clock. Dear wiley Immediately
discovers that she has been wanting to
purchase those very articles for some time,
but that their price has heretofore been
prohibitiye.
Monday morning you win be disturbed in
your early morning slumber. say o'clock,
by dear WHEY who says. Dearest, we
must get up early this morning The \
store is selling just what / have been
wanting for ever so long. at ridIeulously
low prices
One must necessarily humor wifey. you
know. so out OF bed you creep tthe morn
ings are cold. too. don't f0rget). Your
shaving water is Iukewarm you haven't
time for your accustomed bath and you are
hurried through your breakfast at a re-
markable rate OF speed. When finally in
the streetcar, behind your morning paper
on the way 10 your work, you feel greatly
relieved.
Wifey puts on her best bib and tucker
and appears in front OF the store at S
a. m Every minute other wives arrive
also misses. widows and children all bent
upon the same mission: TO save pennies
tor TWO solid hours dear WHEY is jostIed
and showed in her efforts 10 retain her
place Of vantage near the door. At last
be barrier IS down and theree a wild
scramble All the little wives and Others
appear 10 want the same article The hum
of voices never cease and the scene as a
whole brings one to think of pandemo-
MUM After two or three hours OF
hard work wiley starts homeward She Is
mussed mp, tired and inclined TO be a Iit-
tie peeyish until her purchases arrive
When hubby comes home at night he "a
greeted BY smiling and thoroughly sat
isned wife and confronted with a variety
of things Dear wifey IS as proud Of her
achievements at bargaining as a peacock
is Of its tail.
Hubby. dear, look az the perfectly love-
" what you may -call-it. l only paid S2os
for it. Under ordinary circumstances
it would cost So. '-And this-and thig-
etc"
And yet there are some who dare to uues-
tion the power and usefulness OF the penny
Among these, however. you will not ind
yours truly,
liz Haro. atraa1 - 80.