Norwich bulletin., 1913-02-27

and ardent civic consciousness, are
 trying to get new manufacturing in
 dustriea
 Strategy boards are sitting day and
 night to compass this end. | They want industries that have 1 demonstrated success. They. can readily raise money. millions if neces- sary, to build the finest, most thor 1 oughly equipped modern factory
 buildings. They can buy in the open 1 market machines for making practi-
 calfy every line of goods that New | England manufa ctures. By making a 1 high quality article, trade marking it. | and advertising IL scientifically to the 1 millions of American consumers, they can make the new line better known l in five years thans-the nameless line l that has been manufactured for half 1 a. century. All they need to accom- | plish this in their new factories is the
 What to Do. Now the skilled labor is the one thing in which New England IS SUI preme
 How can we hold our skilled labor | against the splendid inducements in housing, in social advantages, in city perfections that these competing cities are beginning to offer?
 How can we retain our superinten- dents and foremen and groups of ex-
 By improving our own cities. By city planning campaign which shall sweep all over New England. By com peting with these splendid western and southern people on plane of ex- eellence in city building and city re- generating on scientific and competent engineering lines. Having done this. we may be sure that we shall not have our skilled labor attracted away from us. as was the case in the automobile and stove industries, and in part by the development of the cotton indus try in the south. we will begin to
 
 trade marks. and by advertising them by name to the consumers of the country. We will give them a pres tige with the individual purchaser that their high quality deserves We will enable the pleased user of New England products to ask for them over and over again and insist upon getting the identical article because it can be identified By this means we will keep up the output of our fac tor and enable them to expand and grow even larger, in spite of compe- tition. We shall then lose only those industries that we do not deserve to retain, and we will hold our skilled labor because of the steadiness we have provided in the finest and most scientifically perfected cities in the world.
 lt's Conservative,
 Now the work of bringing about such a result demands the energy l wisdom and scientific requirements of all our best advertising men, our ac tive and almost fndonitable publicity 1 clubs, our publicity committees of our l board. of trade, in order to arouse pub 1 lie sentiment for a campaign of mu nfcipal betterment. We must have a l city planning movement in New Eng l land to hold our industries at all | Then we must have scientific advertis- l ing campaigns applied to our fndivid- | uaI industries in order to expand these | industries and maintain them at the highest possible point Of efficiency.
 There is nothing in the philosophy of the so-ca1led conservative to destroy this programme. To conserve means to keep the best we have and to plan to anticipate the best that is to come.
 There is the kind or deadening con- that would simply conserve everything without change, good or bad.
 The undertaken is a good conserva-I tive of a certain sort. But he con serves the dead ones.
 New England is not in the emba1rn- ng business.