davidaulloa/AmericanStories huggingface dataset:
Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1913-04-11

T. a. IIollistor. Santa ZEE appren-
toe instructor. has returned 90 Al
buquorque after plotting tho Penn
State college Glee club over inc san
"a Fe reading room circuit
Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1913-04-11

II is hardly worth while 10 waste
your time darning stockings whom You
can huy for ao little money such
splendid values us We offer iu our
Black cat line of hosiery for men.
women ana children. g. Mays shoe
store 3li West Central avenue.
Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1913-04-11
Get a Dictionary
Now
Webster's international-I.at-
est Authentic Edition. ...SIi.SO
Aehefarfs Itnf,arIaI f.i..tt.a

Webster'g Observation-Disclosures
est Authentic Edition ..Sii.s0
Webster's Imperial Diction-
airy ana Atlas ....,... coo
Wehstcr's coilrEint. ..... 800
Universal Pronouncing 90. $50
Wehstcr's Academia .... $50
Websters High school 90
Webster's New standard so
WebSter's Modern standard "a
Nclasquez English Spanish
ana spanish English 49,. 900
Spanish English Pronounc-
ing--App!et0n's .... $50
McLaughlin's New pro-
nouneing Spanish ..... $50
Weesely's Handy English
spanish .........4. ID. so
Apple,on's Spanish English 100
saliva Webster Spanish
English .........A.. as
Heath's English German
and German English &C.,. IFS
Hili's English German ANA
German-E English ....... rs
McLaughlln's Itaiian-En-
eiisn and Engllsls- italian 100
Hllls English italian and
Italian English ........ 20
Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1913-04-11

You VIII hook "A good while before
you find better medicine for coughs
and colds than chamberlain's Cough
Remedy. n not only gives relief
Il cures. Try Il when YOU have a
cough or cold, and YOU are certain to
be pleased with the prompt cure
which IT VIII effect. For sale hy All
druggists.
Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1913-04-11
CALL AZ

For parcel ana baggage delivery
sunday aud night calls. nhone ft7aJ.
Albuquerque Parcel Dcliycry.
Vidal de Maurro. prop.
Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1913-04-11

Regulnr services at Temple
Albert at 7sss.
Woodmen ~ tho World hold
REGULAR meeting az o'clock.
Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1913-04-11

Th Weather
FonlC asst Nnw Mexleo 49,
Tonisht fan, frost IN southeast
FaftlsH Saturday fair with
slowly rising Temperature
f.ocAi4 WEATHER. repori
fnf "a hours ending ~ 8. m.,
Apfii Mexiuuin tempcra-
iufe. a. degrees. fninimum. 2ts
ranee. 80; az "a. M. az. sonth-
west winds. clear.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1913-10-10
TAUGHT TO BECOME FRIENDS
Wonderful Results Achieved by Train
ers Who Have Overcome In
stinct Of Animals.

According to a dispatch from Read
ing. Pa. the canary bird OF Mrs. Frank
lin Woods Of Denver township es-
capped from its cage the other day and
the family cat seemed disconsolate.
There had always been bond Of SYM
pathy between the cat and the canary,
unexplainable, perhaps, but neverthe-
less there.
The dispatch says the cat disap-
peared the night the bird flew away.
The ribald may say the cat at last saw
a chance TO get close to the bird so
long barred from it. But, no. The ac-
count continues gravely that four days
later the cat returned. holding the
canary by one wing, the bird still
alive. ard dropped its friend pet at
Mrs. Woods feet 1t would seem the
pussy had searched the wildwood for
Dickie and got no clue until the song
of the bird was heard. With plain
lively inviting new the cat called the
canary from the tree and brought il
home. The story was in the papers.
But stranger too strange as the
case may be-as this incident may ap-
pear, it is a we'll authenticated fact
that a cat and bird may live out
their lives together with no harm COM
ing to the bird. even when the cat has
had full and free opportunity to
pounce upon it's natural prey. Such
unusual companionship was evidenced
for many years in old museum days by
the exhibition Of the so-called incon-
gruous happy family
In a cage together Barnum and
many successors displayed the lion
and the lamb reclining contentedly
Also the monkey and the parrot, and
the COMMON house cat with & robin
and a canary. Trainers accomplished
this. it was said. by starting with the
animals from the moment OF their
birth and making each understand
that the other animals were not 10 be
molested. If a wrong move was made
the culprit was punished.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1913-10-10
Resourceful Cook.
was
young housekeeper

The young housekeeper was
troubled
"Oh, dear!" she exclaimed. That
horrid groceryman never sends me
what | want"
What seems to be the trouble now.
darling?" asked the fond husband, with
tender anxiety.
We'll. the Browns are coming to
dinner tonight, and l was going to
have asparagus vinaigrette. The rec
ipe in my cook book says that the
bleached kind of asparagus should be
used, and the grocer has sent me this
nasty fresh green kind. What shall
I do"
Can't you telephone to the grocery
and have them change the order?"
mo, it's too late. Oh, III tell you!
Run over to the corner drug store and
get bottle Of peroxide, and I'll bleach
IL myself"
What a resourceful little wife I
have!" he murmured proudly, as he
reached for his hat
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1913-10-10

The only advertising that pays is
honest advertising. This principle is
so well understood by business men
today, that most of the advertising
done in the columns of the reputable
newspapers is honest. Occasionally,
however. an INSCRIPTIONS man thinks
he car deceive his customers and get
away with it. Amy temporary success
that he may have is at the expense OF
the honest advertiser and of the pub
lication whose columns he helps to
discredit
To put the dishonest advertiser out
of business is the aim OF all reputable
advertisers and publications. Print
er's Ink has been conducting a cam
paign for legislation against dishon-
est advertising This winter two
states. Ohio and Minnesota. have en-
acted the law which Printers Ink
had drafted. This law provides that
the person or firm responsible for 'un-
true, deceptive or misleading adver-
Using shall De guilty OF a misde
leaEor.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1913-10-10
MADE RAIN BRING BUSINESS
Druggist Discovered Way to Make
Capital Out OF Weather Which
Hurts Trade.

Yes, weather does make con-
siderable difference" said a druggist
whose store is at one of the transfer
functions in city. People do good
deal more shopping on bright days
than they do on gray ones. | have
beaten the weather twice, though.
THE first time was when l was
walking downtown on a rainy day and
passed the windows Of an electric
lighting concern. Everything was lit
up in there. and the whole place
seemed bright and CHEEKY. Now, when
ever the sky grows the least bit dark,
and peoples spirits get darker at the
same time. light up my entire store,
The result is that it seems the one
sunny, CHEEKY spot in the street, and
people just naturally gravitate there.
The second time came about In
this fashion. One day as | got off the
car near my shop | noticed quite a
crowd gathered in front of store a
few doors away from mine. At first
thought 1t was an accident or some
particularly good window display, but
when | investigated / found that 1t
was just crowd of people taking ad-
vantage of the small awning at that
store in order to keep out Of the rain.
SO said to myself, there is no rea-
son why ] shouldn't be able to snare
the great travelling public that is held
up at my corner waiting for the next
car to come along. So at quite an ex-
pense | erected very large and Ca
pacious canopy in front of my store,
and every time it rains you will see
many persons hop off the cars with
transfers in their hands and make for
my awning.
while they are waiting they look
into my windows, and five times out
of ten they see something they want.
or something they think they do. Not
only have ! gained many permanent
customers in that way. but ! get
really remarkable patronage from
transients who talie just that minute
while they are waiting for a car to
buy something they could just as we'll
obtain from the, druggist In their own
neighborhood. / give them protection
and | save them time"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1913-10-10
THE STORY.

Nov, don't call me a heroine
said Mrs. Sarah G. Harris, in her room
"a the top floor of the Audubon san
itarium. The little laugh that ac-
companied the admGnition was almost
unbelievable. For Mrs Harris is
the hopeless paralytic who, one year
ago, startled the whole nation by APP
pealing TO the state of New York
TO end her life.
The visitor promised Iot TO call her
a heroine, but mad no guarantee as
to wha. the public would say.
To be exact, 1t was not her room
in which the interview occurred. Her
room was No. 81 on the same door.
overlooking st. Nicholas avenue, near
the cornef-Sl One Hundred and Forty
ninth street She had been carried
from that room by two attendants a
few days before and she will not be
carried back. There is u memory
connected with Room 81 which she
does not wish TO recall, Even though
the shutters and window castings are
replaced and all evidence of the fire
is removed Mrs. Harris will rest more
peacefully elsewhere,
For four eternities, which we on the
outside call years, Mrs. Harris has
not been able TO move hand or foot.
She cannot even lift to her mouth
the food which has mirsculously kept
her vital organs from wearing oat
while the rest OF her physical being
has been practically lifeless. Only
her mind lives. and a few minutes
talk with her is enough to convince
any one that that is exceptionally
acute
Thought Nothing of Own Safety.
On a recent day. Mrs Harris alone
In Room u. heard cry OF Fire" on
the street four floors below. 1t was
the shaft house of the Catskll aQue-
duct tunnel which was burning. bat
she had no means OF knowing that.
Suddenly her room filled with smoke.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1913-10-10
Make First Shat Rinu the Bell.

The huntsman VINO misses the first
shot usually loses the game. He has
had the opportunity and he has lost.
There's parallel in advertising. Make
the first shot-the main heading toe
picture thai gets first attention'-Bit
what you're aiming at. II an articl.
is going to be bought for comfor--
mention the peculiar kind OF comfoft
and the article, in the head IL possible.
Then elaborate. But don't expect a
reader with want for your article to
read your sales talk II confronted by
heading that gives no idea of what
you are talking. Make the frst sao'
RIM true.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1913-10-10
ADVERTISING NOT a GAMBLE
Expert Says There Are Still Too Many
People Who Take Flyers" in
Publicity Game.

J. George Frederick in Advertising
and Selling" says: There are too
many people today who still take fly
ers' in advertising. They shut their
eyes, grit their teeth, dig into their
jeans and let fly.
This is SO, not only of the small
advertiser, who risks $500 on this fly
err but also Of the large advertiser
who risks hundreds of thousands or
dollars. There are actually advertis-
ers spending a great deal Of money,
running into millions, who today in
some degree still insist and seriously
attempt 10 maintain that advertising
is necessarily a sort Of flyer for any
concern.
Here is the key to the whole situa-
tion-the conditions. The man who
takes little flyer and the man who
takes a big flyer in advertising.
whether they do it on a gamble or
whether they delude themselves with
schemes of averages, are both ignor-
ing conditions. These conditions a1e
concrete, even though they may be
conditions Of mind in consumers and
buyers.
The thing to do is collect, chart
and analyze the conditions and spread
them out in front of one and look
them squarely in the face; build the
sales and advertising plan according
to them, and not according to any
theory or scheme or picturesque
gambling instinct"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1913-10-10

This Magazine, in July, 1907, told
of a curious tragedy in France in
which 8 man was confronted with the
necessity OF sacrificing his two chill
dren If he saved his wife from drown
ing. or seeing his wife die if he saved
his children, says the Magazine OF
the New York Sunday World.
Which would you do?" the readers
were asked, and thousands Of letters
came in reply. One of these, from
young mother twenty-seyen years
old, whose name has since become
known throughout the country in con-
nection with another Tragedy, has
pecCiarSnterest just now.
Here is the letter, as printed in
this magazine of August IS, 1907. and
with II is the story of what its
writer did in August. 1913. when con
fronted by as terrifying a crisis as
human imagination can conceive.
: The Letter.
I'm a moment OF danger thought
travels like a flash of lightning. there
fore it would be folly to attempt to
say what one would do in the face
OF such a trying situation. Pen can
not describe the anguish of heart and
mind the husband and father must
suffer either way. But were l the
wife and mother, In possession of a
normal state of mind. | would most
assuredly say, Save my children" In
them are my hopes for future genera
tions. and ii Is in their power to raise
an everlasting E'onument more pre-
cious than n@ .sac.
SARAH H. HARRIS,
No II West One Hundred and Sew
enteenth Street,
New York City"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1913-10-10

proper commission ought 10 be able
the right to Gle.
Calls Euthanas!a hIerciful.
They kill a horse CT a dog out OF
mercy" she added, "and the animal
cannot give his opinion at all. BIZ, 4
human being condemned by some ac-
cident TO perpetual helplessness and
torture, condition which could never
be part of any divine plan, must be
kept alive TO the last possible moment
even by the use Of tank Of oxygen.
II those who are well could only IN
derstand. l am sure mereiful law
cases"
And yours" was asked. But It
seems impossible to induce Mrs. Har-
ris to talk about her own suffering.
She said she had sent that appeal TO
the press year ago, when she had an
attack of the blues brought on by a
serious operation. She would have re-
called it, If she could have done SO.
to avoid publicity. But the opinions
expressed were not the result of men,
tai depression. They were her firm
convictions and she would not deny
them
They are my opinion STILL she
said. II believe that the government.
state or national, should allow merct-
full death to those to whom life Is
plainly and irretrievably torture.
Her Strenuous Life.
The smile came back to Mrs, Harris
face. Death by fire? Or drowning?
Who could have been absurd enough
to imagine anything like that? When
was girl in South Carolina. / went
through cyclone and hurricane I'M
injured. Later / had an exciting &C
cident on the water. After was mar
ried l was in a railroad wreck and |
concluded that | had been threatened
with everything but fire and q dyna-
mite explosion. Now l have had the
fire and the Lord knows don't want
to be blown up with dynamite"
'Dr. H. W. Lloyd. the owner Of this
sanitarium,' she continued, brought
me. since | have been paralyzed,
through a case of pneumonia with
complications. which, believA. would
have killed an ordinary woman. There
isn't a thing that he will not do for
me and verybody is so kind. Wasn't
it beautiful of Miss Eede to think OF
me the first of all when the front OF
the building caught fire.
Il am in possession Of the worlds
greatest conquerer." she added, the
love of those who are dearest to me.
Ny two children In school in Greene
county never forget to write to Dear
Mamma and they always ask me
when | arr coming home. I know
have love that Is given 10 few wom-
en- and none of my dear ones would
entertain a suggestion that l am an
encumbrance. But"
The nurse brought in her supper on
a tray and made ready to lift the
viands to her mouth, while the cheeri-
est Of smiles were exchanged between
them.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1913-10-10
Hats First Made by a Swiss

Hats were first made by a Swiss of
Paris in 1404 When Charles VII. OF
France entered Rouen in triumph In
1449 he wore hat lined with red vel
vet, bearing a rich plume Of feathers.
Henceforth hats and caps, at least in
France, began to take the place of
chapeaus and hoods. Hats were first
manufactured in England by Span
iards In 1910. Very high-crowned hats
were worn by Queen Eiizabeth's cour-
tiers and were again introduced In.
1889.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1913-10-10
lrrcrta1A Postscript

An old German started to order a
couple Of bags OF peanuts OF Gin
cinnati firm. but in order TO be sure
that he needed them, he sent his little
girl down into the cellar to see if he
had any on hand. The little girl re-
ported that there "wuz two bags down
there" He Immediately mailed the
letter with this postscript:
p S-Please do not send the pea
nuts. Found some in the cellar"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1913-10-10
Advertising
Talks
ATTRACTIVE STORE
AIDS ADVERTISING
Dealer Should Make Place of
Business One People Turn
to Naturally.

One OF the corners a few blocks
from our factory is especially well
lighted, says an observant manufacture
er. 1t has a large electric arc light
and one of those small gas street
lamps. If you were to walk by there
any of these warm summer nights,
you couldn't help but notice the flying
army of electric light beetles and 9th
er insects that are attracted by the
bright light.
But they all keep near the big arc
light, although now and then a couple
of big hard-shelled beetles will fly
down around the small lamp post.
They never seem satisfied, however,
with its Pickering. so in very little
while always buzz back to the strong
glow of the arc. They just naturally
stick around it, not because they do a
lot of thinking, but because its bright
ness attracts them.
Here's a thought that occurred to
me when passing that corner the 9TH
er night:
The dealer who will make his store
so attractive that people naturally
turn TO it as THE place of town, where
things are always reliable and where
they will be never disappointed, that
dealer will draw trade from his more
shiftless competitors as surely as the
big arc light attracts the insects from
the lamp posts flicker.
And do you know the best way on
earth to make your store most attrac-
tive? Good advertising is the answer
with emphasis on the good To be
good, advertising must be truthful, so
if you advertise to impress people
with the fact that they are welcome In
your store and that you are Offering
excellent values, then your store must
really be attractive, speaking vel
come at all times, and your stock must
really be as fine as you say 1t is.
If your store can't stand for good
advertising now, fix things up and
then go at the advertising strong. Use
newspaper space Systematically, with
new copy for each ad. Always have
a good window display and change
them as frequently as possible,
Then when people get into your
store, where they are made to feel
welcome and at home, don't you think
they will be glad to buy, and to come
again?
Good advertising does pay-im-
nensely! Years ago many a mer-
chant was a good advertiser, but didn't
know it His personality, his methods
of doing business and his store were
his advertising mediums.
Now we are living in the second
decade Of the busy twentieth century,
and we've got to do our advertising,
like everything else, in an up-to-date
way IL W. expect to keep in the race.
Develop then, all the good points of
the old time merchant and add to
them the printer s-ink-sort-of-adver-
Using, which would have made the old
timer SO much more successful, and
without which the modern merchant
cannot arrive at his best,
1t requires nothing more or less
than the application of the little les
son we have learned from the arc
light and the lamp post: The biggest,
brightest and most attractive com
pels interest and holds the crowds.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1913-10-10
Human Note Pays.

The medium being right, the
most common source Of failure
in newspaper advertising is the
lack of human element in the
copy. Too many advertisers
walk on stills when they get
into print.
It is the human note that
pays. The man who makes his
lads" interesting, and puts them
in an influential newspaper,
never lacks readers and always
gets satisfactory returns.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1913-10-10
siee LGshts On History,

Socrates was about TO quaf his hem,
lock
This" he said. is the cup that
neither cheers nor inebriates-"
Making q sort of rye face. Just the
same. he fastened TO bring the incl
dent to a close.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1913-10-10
Advertise.

III you want to reach the trade, (
Advertise.
Loosen up! Don't be afraid
Advertise.
Tell your story every day.
In terse, convincing way,
Keep 1t up! It's bound to pay
Advertise.
II you're tagging In the race,
Advertise.
Business soon will take a brace,
Advertise.
Tell the public near and far
Who and where and what you
are,
Let 'er flicker! Be a star
Advertise.
If your goods are on the square, (
Advertise.
Always treat the public fair,
Advertise.
Be il real estate or cheese,
Stocks and bonds or guber peas,
Fling your banner to the
breeze,
Advertise.