The Wahpeton times. [volume] (Wahpeton, Richland County, Dakota [N.D.]) 1879-1919, 1913-01-23


7F...r. ~ ID" an +
ness rule. Il dignifies dealing III |
space. Besides It pays. Your |
lmerchant wants ali the discounts /
for volume OF business, length OF |
Itcontract, etc. and pays you in |
goo goods at Ct the f regular price but for
| count and the sa saw ra from e this this |
and from the fact that you will
basis makes you additional profit
like an increase in rates.
THE advertising rate becom.
much vexed question when the |
The imposition practiced by ready |
print concerns in competing with |
their customers by selling ad
space In their patents at scand-
alously low rates and the practice
Of many publishers of accepting |
electrotyped ads 81 rates far be-
low those charged locally have so
| cheapened space in the country
weeklies from the, viewpoint of
the advertisers and the agencies
that it is the rule, rather than the |
exception, to receive propositions
which, TO the newspaper publish
er who takes his business at all
seriously, will be either q joke or
an affront, depending on the hum
or with which he approaches them
Take an instance or two. A pat
ent medicine concern offered US q |
years Contract including twelve
full head line reading notices set
lin regular body type loaded, said
reading notices to be inserted a.
mOng or Immediately following
home set news matter on the local |
page, with privilege of changing
copy at will, with privilege of re-
newal at same rate and with q |
years subscription to be thrown
in and the first offer was six dol
lars, payable semi-annually. This
meant composition and handling
of more than 1000 lines of mat
ter q year and the running of q
two inch electrotype SO times be-
sides the expense of bookkeep-
ing, collecting, etc. We figured
this contract worth $t46.35 and
the difference was too great to adj
just to the satisfaction Of both
parties. In another case we were
offered 5000 inches of advertis-
ing to be used within three years,
all electrotyped matter at five
cents per inch, subject to a COM
mission of rs per cent to the a.
gency. This was later raised to
seven cents less commission, then
to ten cents less commission and
just few days ago TO ten cents
net. The price is still too low
and will not be accepted. We can
not afford to make exceptions.
II we have fixed q rate which we
believe is right it should be case
of Stick, Brother, Stick for the
rate. Only by so doing will we
ever secure reasonable rates fol
the desirable foreign advertising.
Through our Bottineau Coun-
ty Press Association we have been
trying to do some pioneer work
in cultivating the foreign field
and, briefly states, our plan in
a.. Control Of all the space in
our papers, either by adopting the
home print plan or using the adj
"2. Fixing our advertising
rates on a basis of circulation and
iadhering to the rate;
80. Quoting to agencies or
advertisers blanket rate for all
papers in the association on q
guaranteed aggregate circula-
u. Handling all business thru
the secretary Of the association,
Mr.. Will E. H0lbein;
Il rs. Advertising our advertis-
y inb by the issue of booklets show
ing the wealth of our territory,
the movement of money therein
and our facilities for reaching the
Is. Giving strict attention to
the details of all contracts accep-
ted an to accounting in regard
u. Following up all prospects,
, with a view of securing new bust
ness or to present our argument
that we stand at the gateway to
Ia rich territory and thus pave the
way for future business.
lou rplan has been importation
for less than year. 1t has work
led out we'll in many particulars
but we find we have many things
Iyet to learn, many obstacles -yeet
to overcome, much opportunity
to resist temptation and exer-
else patience but we have had en-
ough experience with the plan to
be confident that, if we can hold
our brethren in line, we will ulti-
Il mately win desirable victory
and reap profit and pleasure there
by. :,
Even at the risk of being deem
ed long winded, it may be worth
while to give you a few details
Of our association work, some Of
the things we are doing, some of
the things we have foun out, some
.. of the things we hopebgkq kq qj
of the hopes we have. It would
take too long to touch on these
things in their relation to each
other so I shall, therefore, give
them to you in the form Of ran
dom observations: