The Washington herald., 1913-11-16

Gus atmosphere Their morning paper
thrust a view Of the Cioveruale club
house on them. As they rode downtown
In the street cars they read that Clover
dale was refined and exclusive. The Dill
boards announced that Cloyerdale lots
were sold on the easy payment plan
The magazines asked them why tney
paid rent when Cloverdale land was 10
be had for little more than the ask
ing Round-trip tickets from Chicago to
Cioverdale were furnished any one who
wanted to look at the lots Occasionally
We had free open-air vaudeville enter
tainment
Our advertising campaign made big
hit There were a few Vfsitors VINO
kicked because we did not serve beer
with the free lunches we gave out Fer-
Eins was unyielding on that point. Gov
erdale was TO be a temperance town, and
he held that 1t would be inconsistent to
give free beer. But the trump card was
our guarantee that the lots would ad-
vance 20 per cent within twelve months.
We could do that well enough. Tor We
made the price ourselves; but II made
fine Impression and the lots began %
sell like hot cakes.
There were ten streets In CloveFoale
ION paper) and ten avenues talso on
paper: and Perkins used to walk up
dAAo uO"h lnOl OIL lnc pdPcIB DAe 49,
the stakes that showed their future To-
cation), and admire the town of Clover
dale as II was to be. He would stand
in front Of the plot Of weeds that was
the site of the opera house and get all
enrapt and enthusiastic just thinking
how fine that opera house would be some
day; and then he would imagine he was
on our street car line going down to
the library. But the thing Perkins liked
best was to go to church. Whenever he
passed one OF the corner lots that we
had set aside for church he would
take OF his hat and look sober. as a
man ought when he has suddenly run
into an ennobling religious atmosphere.
One day a man came out from Chi
cago, and. after looking over our ground.
told us he wanted to take ten lots; but
none suited him but the ten facing on
First Avenue at the corner Of First
Street Perkins tried to argue him into
taking some other lots. but he wouldn't
Perkins and l talked 1t over, and. as the
man wanted to build ten houses, we de-
cided to sell him the lots
We thought a town ought to have a
few houses, and SO far Cloverdale had
nothing but the clubhouse As we had
previously sold all the other lots on First
Street, we had no place on that street
to put the First Street Church. SO Per-
kins rubbed 1t on the map, and marked
II at the corner Of First Avenue and
Fifth Street.
Tho next day a man came down who
wanted a site for a grocery. We were
glad to see him, for every first-class
town ought to have a grocery; but Per-
lxins bslked when he insisted on having
the lot at the corner OF Sixth Avenue
and Sixth Street that we had set aside
for the First Methodist Church. Perkins
said he would never feel quite himself
again IL he had to think that he had
been taking OF his hat to a grocery
every time he passed that lot 1t would
lower his self-respect. / was afraid
We were going to lose the grocer to save
Perkins self-respect Then We saw We
could move the church to the corner Of
Sixth Avenue and Fifth Street.
When We once got those churches on
the move there seemed to be no stopping.
We doubled the price, but still people
wanted those lots, and in the end they
got them; and as soon as We sold out a