The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1913-03-15
This Ad. Deals with the Subject
OF Shortage OF Skies for 1913.

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Eon. OF COURSE. THERE'S GOING TO BE . shortage Of
s srass ~, Nothing 8. could ID be e, more san esrtaiT n-5son i giving the
prospective buyers are beginning to be.
THIS AID. IS PUBLISHED March LIST in all principal news
nnDsrs IN the United States Thirteen days from now is
WARE THE IDEs OF MARCH" we say in the autOmo-
bile business, for we have learned to regard the Roman
soothsaysrs warning. though it was not originally intended
SEEMS AS IF EVERYBODY IN the world wants his automobile
delivered in the six weeks between March 18th and May list
dreaded by makers whose product, as ours, enjoys a ready
demand.
WE ~. WELCOME Il CINE IT BECAUSE It means big businsss-and we
many good custoners-bitter disappointment to some.
1T HAS ALWAYS BEEN SOFT probably will continue. to be
60 Tardy buyers are bound to be disappointed. Yet among
the tardy buyers arr many good friends who have always
depended upon this organization to furnish them automobiles
OF more advanced design, of a better quality and at q lower
price than couldlbe had elsewhere.
TARDT BUYERS ARE NOT TO BLAME for being tardx
Mostly they are too busy with other matters. or are I'M
familiar with things automobile. Anyway, they are liable to
believe there will be plenty Of cars to go around.
PERHAPS THERE w1LL.4BE-Burs there never has been. and
those best competent to judge know that the shortage Of the
before. 80. - ms y" nan yer.
GET THAT! THERE, MAY BE plenty Of cars. But there
E T11t o be s plenty tn e Sizes Sizes and there viii DO sl less Of the
these. - SS ~ s 49,!
WE ARE NOT INTERESTED 50 much in the man who doesn't
%"NS cas- ~ meSb Ihd Han s~
BUT WE ARE VITALITY INTERESTED in those who do
know. They are the readiest buyers of cars that do measure
up to their Standards-and the best customers afterwards.
THAT'S WHY WE ARE PUBLISHING THIS AD-to warn
that there is not only going to be a shortage q Of Skies gem s-
orally but a discouraging shortage of Skies of that kind.
LET US REPEAT-This ad. is only for those who know what
does and what does not constitute a successful Six Those.
IN short s who who know what they wsnt-want what they want
assuming you are one of these.
NOW LETS GET DOWN to brass tacks.
FIRST LET US SEE WHY there is a shortage of Skies.
Reason is simple-sreater demand than possible supply.
Skies sooner than most makers.
OR, TO PUT IT ANOTHER WAY: Buyers learned the ad-
vaatases , of Skies s. sooner r9 than most makers thought they
age buyer was aware of it.
WE PLEAD GUILTY to having precipitated the trouble And
t here Sensational ls H' ms4Sair " e cur ct isnsF ths T1snds snnC %goosS
You Are Entitled to a Six"
AND WE TOLD you WHY. And you and all the rest of the
automobile sD1Ia buying world undsrstOod-evidenty for a land
and TO insist on Skies in all cars from $1,000 upward. And
as always happened. dealers echoed the demand Of buyers.
NOW. YOU'LL RECALL WE DIDN'T say we had q six at
$1,000; but we did announce the five passenger Maxwell
"4O-s" at $l55o at the same time we announcsd the sevsn-
P R5s %ss Who hsFs knew "S soal4 T ss: :sssSo h. A9 Would gs . .RE:sli p.y the is
difference and have : Six than has - Obsolete "Tppr" Il
WELL EVENTS PROVED that we were right. And it didn't
take long either: In fact it happened in a renarkable short
why We have termed it ian avalanche"
INCIDENTALLY, WE SUDDENLY BECAME very much dis
a II tau In the : trade Snrsr We had committed init the unpardonable sin
was none of his business" However. we will probably sur
WHEAT WE ARE UP AGA1NsT-and the only thing that really
matters to you pr to ns-is the fact that there aren't enough
skies 70 go around. We know it Everyone in the trade
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