The Washington herald., 1913-07-27

that our crowds were biggest We made
arrangements with . nearby bakery to fur
nish US with all the dough we could use in
exchange for an announcement to the effect
that we used their dough In the preparation
Of all our bread and pastries. Rice. vegeta-
bles. soups, MISUNDERSTANDING that could
be cooked was cooked before our crowds Of
spectators.
The result of this demonstra ton was amaz-
Ing. We plsced many orders during the next
few weeks that all the talk In the world
would not have placed. We showed the
housewife where she would have almost all
her time for recreation. for sewing. for read
ing. or the hundred and one other things
the busy housewife finds II hard to find time
to indulge in. The odors Of cooking were
done away with. Intensely hot days. so far
AZ cooking was concerned no longer were
dreaded. The housewife could prepare her
meal and place 1t in the cooker. She then
could 90 out and spend her afternoon as she
chose. When she returned home her dinner
was ready to be served.
q
Coffee Like Mother Made"
Ny success with the fireless cooker demon
strations was 30 gratifying that immediate
ly went to work figuring out other methods
u ocfuohsudtiIS othcF oftiCicE lnc cnkcf-
prising merchant will ind. IL he wishes to
make demonstrations. that the progressive
jobbers in and manufacturers Of the staples
he employs in making demonstrations will
gladly furnish the staples in exchange for
the free advertising he receives when the
announcement Is made that. his goods are
being used. For instance. set aside GER
tain days for showing OF my line OF coffee
percolators. 1 got all the good coffee ! could
use by letting II be known that Blanks
coffee Is used in these demonstrations"
The sale Of one good coffee percolator leads
to the sale Of two or three others. The coffee
making machine Is reliable. 1t always makes
the best coffee. Tie proud housewife has
no appetite for dinner IL the coffee she makes
for her guests Is not up to her standard. Her
whole dinner il spoiled. BY using q perco-
lator all this embarra. sment IL done away
with. When Mrs. Jones buys a perco!ator
!; isn't long before she reports her great
pleasure in its use to Mrs. Brown. Mrs
Brown. who also prides herself on making
good coffee. comes to your store and invests
in percolator. The percolator buying habit
spreads and before you know II you've got
a big demand on your hands for these ma
chimes.
Demonstration Of bread and cake mixers
gets big trade. usually conduct the Demon
stration Of these necessities In conjunction
with some other demonstration. The man
Of the house attends such demonstrations.
Once he has sampled the delicious cakes you
have mixed and baked while he waited, he's
your victim. He won't rest until his good
wife installs a mixer.
Does the Family Washing.
also make a speciality Of demonstrating
washing machines One or two mornings a
week are set aside for this purpose In
my advertisements I made this announce
ment:
Morrison Takes in Washing. Let Him
Do YoursLFREE."
1t made a big Inland still does, for that
matter-that little line. My store practi-
cally IL converted into q steam laundry on
such demonstration mornings. My demon
strators have done moro than one big family
washing. The something for nothing"
spirit always predominates at such sales.
But were to state how much trade these
" washing days have brought me the state
ment would be discredited. However, I'm
happy to know what the exact figures repre-
sent. The proceeds from my washing ma
chine sales together with those directly
traceable to demonstrations Of other special
ties. have forced me to take two thousand
feet of extra floor space in the last two
years.