The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1913-10-25
RATES
SHOULD Be RAISED
PUBLISHER ONLY BUSINESS MAN
WHO HAS NOT INCREASED
PRICES IN RECENT YEARS,
SAYS TEXAS EDITOR.
"reminiscences .AuNiliary. |

G'MhliShCrS AuNlllary.
The following paper on why Nd
ycrrisimg Rates Should Iir rtaSrd'
WAS read at lla annual meeting Of
the Texas Press association, recent
~ held at San Antonio, by L, G!rl1,
editor aud proprietor Of the Mercury,
Wrimar, TCX.
When publisher SELLS advcrtisin%
space he sells i rvrain definite in
rIr!rmcr upon certain number ut
people reached. and It's" greater their
purchasing power the more valuable
the advertising space. which take"
MS to the question of rates. THIS il
sumrrhina thai few publishers ACRE 2"
on, The E.agaau~; Ut large rirr"l@
ton ret from four t" Ii"c cents per
Incl per | 600 circulation. Th"
weekly newspaper is r"nrrdrI To b"
more valuable than thr daily b"cilu>r
the Lille Of the publication is longer.
The actnat rust of ADVERTISING III I"
weekly newspaper Of l,ouV tn l.1eN
circulation is lCur tn five cents per
inch. and Il conservative rstiEal" a.
10 il proper rate to rAarS" is tea
cents per inch per ISSUE for the iIr@'
thousand circulation, aud iiv" cents
pcr iuch for each additional l.OnN ."
yearly contracts, and not less lIah
- cents per inch fur cpntrarlS fer
any time under on" yea.
Newspaper the Que Exception.
THE newspaper bupsim"@' il the
only business in this country that
',as uut yearly doubled its prices in
the past ten years. The "Gii"" pays
double the price for all the material
used in the Office that he paid ten
years ago: II" pays double the WAGES
/ for help aud doubt" I'll. prir" for c'-
rryrhiu. he pu;s Oh hi table ur on
lis back.
Is it any wGndcr that ~ lind "di-
tors. as class. white wGrbinE more
hours than any n;inr business na'l
having the Most severe struggle I"
keep the wolf from the doo"?
with few exceptions y"N get al
advertisement at the sam" prize" III i
weekly paper ~ YOU did when tn"
| editor cot his "gGs ~ five cents per
dozen. and his potalorS ii ten cents
prr mlshrl. When pruvi ions, cloth
in. and labor WAS cheap, but few
editors ever became wealthy. did
yuu eyer know one that did? Now.
since everything has doubled and
lrrblrd except the price of your SUB
srription aud advertising, the ull"S-
lion of how to MAX" both ends meet
Incomes il serious on" with many ch
itOrs.
Can snmr one solve the problem
Why. then all other lines nf business
lprn double thcir prices IA" editors
who. uru.narlly are us sensible as the
average citizen. kept perfectly mlm,
and inrnrh Iheir faces toward the
country farm without even an effort
io Get Il lair compensation Tor thHl'
IabUrs?
80 enc can dispute til" fact that
prices for all lines nf work tNAt
come from printing office should
he double what it was ten, or even
five years ago. How many editors
have The courage, even at TN" latc
date, to double present prices y"
honorable. reasonable, thinking pat
ron can make an objection. The GU
uor has not patron who is not hl'l-
self receiving double the price for
Ais labor that he did Il few years ago.
The dawn Of the twentieth century
caught all men prosperous bat the
ur;u,cr, fur the reason that all other
men kept up with the times and adj
anccd prices us the advance was
demanded.
Prices Should Be Doubled,
A live, up-tO-datc newspaper new
! or fails 10 make Il live, up-to-dat