The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1913-08-15

Capitalization OF work is necessary /
tba progress OF any city. There
M he some well defined point OF adj I
s,r,stration to direct the various &C, |
,r.,,es tending toward bigger, buster.
.t.ar Keokuk. The individual boost
"a valuable asset, but his field Is
,r;ted. Ii is one thing to interest peo- |
~ il a city, and quite another to
Irg them into it to stay. The Keo-
~ Industrial Association was de.
gned to do both Not only that but
~ Of its main lines Of activity has
,oan to make Keokuk more inviting
~ TO awaken greater civic pride, SO
hat those who are here will become
more enthusiastic. and also that those
mo come to see will remain.
The work OF an Industrial associa-
linn especially In a city where 1t is
nav as an organization, cannot spring
IN in a night Development is slow,
mi IN no other field of work is more
steady. persistent effort required to,
ming results. Many of the BENEFITS
derived through the work of an indus
rial association are not felt directly.
when 4 factory locates in Keokuk,
mat Il direct result, but people make
she mistake of thinking that such Sue
cess is the only kind that counts.
Whatever criticism there has been
/, The work OF the Keokuk Industrial
dissertation has been along the line
That manufacturers are not putting up
hrick walls on every side. and by this
time are not filling to capacity with
completed material all OF the rolling
stock that the railroads entering
Keokuk can furnish. The trouble is
that too much is expected within too
short time. People want to see the
roof on the building before the foun-
dation Is laid.
Laying the Foundation.
The frst three years Of the Keokuk
Industrial Association have been
forndation years. Future industrial
t. development Is the aim, and the work
preliminary to that cannot be compre-
hended byso not familiar with the
work Of commercial organizations. The
nrst thing to do is to find out what you
have and then with a knowledge OF
that, there is something to place be-
fore the public at large. The location
of factories, for instance, is governed
by 50 many economic laws, all differ
Ing according to locality and the fac
tory concerned, that haphazard at
empts to secure industries are useless.
Each commercial community presents
ets own distinct problems for study
hnd every detail must be thoroughly
covered and mastered before any IN
dustrial association should expect to
place its propositions before the man
uiacturlng world with any degree Of
success
During the first two years and
half Of the Keokuk Industrial Associa
kion, that study has been made. Al
The same time plans were being evolv
ed for a we'll organized campaign tc
place Keokuk and its advantages be
fore the world. This was made cas-!
In a way by the construction OF the
water power development dam, thu
most valuable asset from manufact
hring standpoint that keokuk coult
possess. Az the work advanced Il
completion the time became ripe U
tart an educational publicity campaign
that would bring Keokuk before thu
people in every corner of the American
Continent. This has been the mos
Important general field in which tn
Industrial Association has been work
Jag during the last year In this 1T ha'
been aided largely by the Department
of Public Relations established by tn
mississippi River Power Company an
placed under the direction of DR.. G
Walter Barr. At all times DR. Bar
pas cooperated with the Industrial Az
ISOLATION. although his position ha
been such that he had to direct hi
Efforts toward building up the entir
power zone, rather than Keokuk alone
The fact, however, that the dam is K
Gated at Keokuk gave this city adde
Prominence in all that DR.. Barr ha
done.
New Publicity Department.
The situation then resolved itself il
% one where the Industrial Associ;
uon realized the necessity Of establish
ag department of Keokuk publicit,
TWO fields were open, one of new
paper and magazine advertising, an
Inc second that of popular publicit
ana specialized feature work, such &
mad not been handled by the powe
Company itself.
10 carry out the first an advertiser
contract was placed with N. w. Aye
ana Son of Philadelphia, one of tt
largest advertising agencies in IL