Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1913-06-10

brass watch on a farmer under the
pfcteusion that II IL gold One OF
these days ! hope 20 see this guilt
mad canal under the law. n an
advertiser can be- prosecuted and
sent 10 jan for sWindliny the public,
the publisher who defrauds the ad-
yertier should oecupy an adjoining
ccll
~ the time am preparing this
address. the supreme Court has not
passed on the constltutionality 81
The now postal law hope that the
law = held constltutional ! hope
that the government Eill not hest
tate 10 prosecute for perjury every
publisher. bo be biz or little. who
makes false statement regmdinR
circulation hope that the law
will be- 80 amended that n viii be
made obligatory on the editor, pub.
fisher or owner. 10 sign the circu-
iation Affidavit personally
"At me present time. ono IN q
subordinate position can sign the
abatement 10 Germany each news
paper has q libel editor when a
libel IL pnhllshod. aud the paper II
brought into court. the libel editor
Assumes responsibility aud goes 10
jan That Is hls job. that is what
he Is paid for Wc do not want in
this country circulation editors who.
for salary commensurate with the
risks they run. viii take a chance,
commit perjury. and then act az
rcapegoat for the real criminal
once the real circulation liar
secs the pcniteutiary doors opening.
the situation viii be clarified The
honest. truth telling publisher will
have me menace and n rs n mon
acc ~ unscrupulous competition
removed from his path All publ.
cations viii be on al tours. and Tho
maker ~ good newspaper viii reap
the reward ~ his Industry. genius
90 whatever you want 10 call n, and
the maker ~ poor newspaper viii
suffer Tor his incompciency.
The gentlemen whose tongues
and pens print more papers In q
minute than their press rooms can
turn out In twice their running time.
not only cheat the advertiser bui
they also hamper YOU y hampering
the honest publisher The man who
makes q truthful statement knows
that his dishonest competitor will
simply take his figures, add 90. 49,,
20 or % per cent get someone to
ewcar 10 hig tahuiatlon. or rs his
books and records and get some an-
diting or investigating company 10
ror,uy ~ the correctness ~ the fig
ures handed ~ It's representatives.
You have al seen those certificates.
The largc majority. | believe. tell
the truth but the fraudulent ones
throw doubt ana discredit on an
aud the honest publisher is placed IN
the position by submitting his books
10 this examination. and by accept
lnr ana using the certificate result
INK from the examination, OF bolster.
Ing up and certifying in way To the
of the certificate obtain
I'd by his competitor through fraud
al chicanery
Tho methods OF securing these
or certificates are va
rious. Some advertiser send their
own auditors into newspaper offices
In an effort to determine the facts
/ say 10 YOU that the accountant
does not live who can go into the
office of publication ana come
away with the positive ana absolute
knowledge that he has obtained the
real facts What these accountants
certify 10 are merely totals ~ fig
ures furnished to them by the pub
licailons themselves II these orfig-
inal figures arr correct. then the
guarantee. or certificate. or whatever
you call n. means something II
not. then the certificate means
nothing
Consider for n moment hypoth-
ctital case suppose that an accoun-
tant enters the offices Of two news
papers IN ono city suppose that
one al these newspapers tells the
truth. and the other furnishes the
Investigator with false figures
crooked press figures, luEglod pap
cr hills. fake route sheets, falslficd
drivers sheets, records that suppress
returns. lost mislaid. too late. frees
from which 10 draw his totals. Ills
certificate goes 10 each of these two
newspapers aud as fnr A. the general
public Is concerned,
each certificate has equal value. The
or individual respdnsi-
bic for this examination Is In the
position Of having placed the honest
newspaper IN q false ligh, bv certify
i'm tot figures FOR is competitor
which that competitor does not pos
sess
"lf the new postal law In held con
and few gentlemen 80