Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-05-17

In Atlanta ali the houses of profess
SionaI vice have been advertised out
OF existence by the churches. The
crusade that effected this constitutes,
in the opinion of Mr.. William T. Ellis,
the most remarkable story in the pres
ent religious life of North America.
The Christian sentiment OF this South
ern city has been solidified, ruler OF
The underworld has become a matron
of a new home for rescued girls, and
"a tense political battle wherein Chris
tian men showed that strategy and
the ability to win are the possession
of the righteous such are sope OF
the outstanding features of the cam
paign. The "unforgettable address Of
Jane Adams at the Men of Religion
Congress in New York last spring sent
the Atlanta delegates home with a
new vision of their city's local cOndi-
lions. "They discovered what may be
found in almost every other large city
in the country red light district
wherein the social evil was protected,
or at least winked at. by city officials.
The Continent (Chicago) gives Mr..
Ellis account of how these men went
to work:
Without taking the world into their
confidence or Boosting of what they
meant to do, or calling in the counsel
of any experts, these men blended the
publicity message and the social -serv-
ice message into one agency and he
gan to advertise in all the city papers
the facts of the social evil in Atlanta.
They contracted for a large amount CT
space in the daily papers
to be paid for at regular rates. They
entitled their advertisements, The
in Our Midst and called them
Men and Religion Bulletins. They
were numbered in consecutive order.
No. ], of course, implied that No. 2
was to follow, and No. 10 called up
IN the minds of the friends of vice the
3d. In truth, the bulletins have now
numbered fifty and there have been
frequent extras, sometimes whole
page in extent Ordinarily the adver-
Iisements are two, three and four col ]
lmns wide extending the full length
Of page.
Investigation showed that 80 peri
cent of the properties used for evil
in; the city were owned by
Christian men. says Mr. Ellis. The /
of no city could be count |
I'd upon to follow ed1orially and dis
such path as the Men
md Religion committee pursued" But
where the facts were presented as
1aid advertisements, there was no |
owner with possible prop
,rty interests to edit it and no big ad-
,ertiser to influence IL
"Of course the advertisements /
,reated sensation. They were con-
,picuous. and yet they did not rely |
or their effect upon display type.
Tbe method plainly was TO be the use /
If the artillery Of facts and principles.
Bald, hideous facts about the social
vii in Atlanta were cited without |
or circumstances. Then I
o these conditions was applied the
lear word of Scripture.
'9The advertisements were marvels
" effectiveness. Their logic was as
traight as running moose. The
lyle was brilliant. epigrammatic,
At times il rose to the
oftiest heights. These messages We're
literature. Hysteria and fanaticism
ever crcpt into the presentations.
here were no tnnddled generalities.
he writer clearly had knowledge OF L
he werld He not only knew Atlanta,
mt he gathered his ammunition from
he capitals Of Europe Berlin, Mad
id London and from the other
reat cities in America He was quick
Most remarkable Of I'll, in this |
ong succession of advertising. was
he pertinent application of the words
{ Jesus In Tho serene assurance
nat this was the court Of last appeal,
he eosDeI Of Christ was quoted where
{ fitted A better blending OF the
IS and the gospe! could not be i'm
rTIA frDa - a1xrapt icn