Deming graphic. (Deming, N.M.) 1903-1948, 1913-03-11

TUESDAY. MARCH IL. 1913


that the railroads would contribute
Southwest would Certainly
the could accomplished that advertising
Northwest quite great opportunities
fol investment
While Demhg has made a fight her ngehanded
there why Demng should take advantage
scheme that advance the which long
tended The plan for organizing the
cooperation effective Demng
with
concabe purpose. Whatever
northern of the State would be benefit Demng The
obvious conflict interchangeable
which Albuquerque has bored divert the
spngee might be pointed the
find that FL Pas and Demg common any publicity
the Pass City would be of ultimate benefit to Deming.
The plan S outlined by The Herald : follows:
Tha exactly
wishes evoke bv just such discussion analysis that
hope get together the proposition Your slogan mighty
good Mr. Graphic Maybe this still better Take the West
Texas, Old Mexico Mexico Francisco
1915,
Yes cSve FL Paso the slogan The appear
less in he the advertising anyhow
the Graphic suggests the city situated that the of things
will certainly derive benefit and take its toll bit
through this Rocky Mountain Southwest city
well afford be modest direct publicity city
sarily be OF the benfcares indirectly
"The Herald has already pointed that Demng contribution will be
but few hundred dollars That little city spending
sands That little city has spent direct publicity hundred
times much capita the last few FL Pao spend
ing But Demng annual advertising
be directed into the general publicity channels suggested Rocky
Mountain Southwest proposed cooperative system
doubt that the few part Of fund
100000 would go GET
the spent scattering publicity rod
expect contribute population ~
year for years 10 the cooperative fund
in other way such splendid ,hrosgt
method by TN. e s
operative southwestern publicity years thing
is direct the minds of people and then their
the country induced stop Of and acquainted
reached might depended carefully question m
sibe location and possible nvestmentt look about
southwestern region weigh the relative advantages
another and gradually s that every
would receive its share of the returns.
"Generay speaking Demng Graphc fair play and
propoionae benefits way: advertising
paign would directed general committee represent
the communities subscribing fund this general
committee would appoint executive and
m which charge Of campaign employ the
of of the big national advertising
in detail.
an planning the advertising campaign first central and last
northern Then would give community and
each railroad subscribing, such specific
would be its due proportion to the subscription
of the advertisements the general inducements won be described
the communities and railroads participating the fund
In other advertisements the special points in locality
railroad would be emphasized each
years campaign give recognition
and every separate community railroad subscribing fund
"Tbs would hard manage would simple question
apporonng many dollars of expenditure many
many inches of space thousands
mittee
idea that any selfish thought this
scheme declares right the hostility plan
spend cooperative fund 81
periodical connection with any southwestern local advertising plan
Any method would be fatal The whole fund would spent
tons publications week and great d general