The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1913-09-03
WEDNESDAY,. sEPrEarBER 8. 1919
Money Win Not
Make a Newspaper.

Every once In q while sorne one an
nounces the trrism that money alone
viii not make q newspaper. This time
the Jackspnvt1le Ttmes-Unfon seems
to have just found It out and It dis
csrsses the subject as follows:
Another proof has been furnished
Il that business ability cannot make q
newspaper, and that no newspaper
!; worthy Of the name can live on money
alone. we are taught that man can
mot live OH bread alone, and many OF
,qls accept the saying without belief, but
TIC IL true. The man who takes only
material nrourdshment will soon cease
ito be a. man except for the little re-
f4ained to prevent his transformation
Unto 40 valuable beast-he seems to
$have the had qualities of both without.
THE best OF either.
The tesrt of these remarks is the
ia ct that the San Francisco Call Of
! fers Itself for sade. Mr.. Spreckles has
llots OF money, and he has given the
sproof that he has excellent business
snbiiffy, but he couldn't make news
spaper though he had these essentials
gsometkzing better was wanting. and,
ftherefure the Call failed. Worse pa
luar-s have s,,rcceeded-we have no hest-
Itatfon In saying that. Good men were
Ipaid,. and they did good work on the
hCall; that cannot be denied. IL Is not
}rr-ue that the Call made itself an enemy
fa.o it's community or too seifshly sought
Fthe profit OF it's owner, but it could
Eaiot be maintained. though talent la
f1,ored on its columns and business
ability dire.sted It and there was money
behind tt.
q fexE AL nnr4 TN~e q
WAS lacldng-the Intangible quality
known as q definite purpose that
makes itself felt In sympathy Cor ats
g1eop1e and devotion to a higher ideal
than the making OF money. It is not
only John ID. Spreckles among our sue
cessful business men that failed to
make q newspaper. Jay Gould failed
and Mark Hanna failed They gave a
newspaper all that MIR. Spreckles gave
the Call, and their papers failed-so
will all such papers fail today. Greeley
had no mcre business sense than
child, but he made a great paper. IT
snnay be admitted that his paper did
Innore harm than good in its time. but
lat Was q newspaper. For newspaper
smaust be a newspaper ana nothing else;
1T cannot succeed as does store or q
bank by making money. Henry Wat
terson is no business man, but the
fCouraer-Jo urmal Is a newspaper, and
lwfll livks as long as he does: newspa-
.gssr men cannot work for themselves
ia.lone nor even for their papers alone
.---they must be living part OF the
community and the time in which they
work They must express the desire
and the convictions Of many and not
or one or a few; they must lead and
mot follow
Our contemporary forgot to mention
4lfs Chicago Chronicle which Banker
walsh established and financed for
years before he finally gave it UP as
had Job after losing hundreds Of thou
sands OF dollars In IT.
As = matter OF fact. the newspaper
with an angel behind II rarely If
ever succeeds. Where q newspaper
has somebody ready to put up for It
every time q pay roll or paper bill
ecen1nes due It almost always costs
lscmebody a mint OF money that he
never gets back again.
The reason Is plain. The men who
nnake the paper knowing that some
zone win pay their bills If they can't,
Ehaven't the same interest in making 1t
o. success that they have when success
depends on their own energies alone.
One OF the reasons for the almost
phenomenal success of The Pensacola
Journai lies IN the fact that The Jour
NAL had no money to start with and
had no good angel to put up the money
for It. All the money The Journal got
a. had TO make for stseH and that is
why 1t succeeded.
FlorfdaHs governor won the distinc-
afcn Of being the handsomest governor
p4tss,, .ssw>rr the xr,vvns-v,rysS nvFereY,~1 Of