Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1913-06-14
Ask for Revision Of Methods Of Sub
uniting Circulation Statements Of
ks.sspa psrs-Toronto on For Mex.
Meeting Place But Date i. Left
Open.

, tiSh oh NSO4A 4Al OpPSStlAOh ~ GA ASA AAAS
of untruthful advertising and recon-
men6ins measures designed to correct
; evils wherever they occur.
A permanent commission composed
of the constituent elements of the joint
| committee to deal in detail with the
problems existing in the fields of adj
vertising is proposed.
Every advertising interest is urged to
submit problems regarding question
able advertising to this commission
, and to the national vigilance commit.
tee.
Committee Report in Full.
The declaration of the joint commit
tee follows:
I'VE believe the time has now come
when this great body, the Associated
Advertising Clubs of America. should
establish a permanent authenticated
commission, composed Of the constftu-
ent elements represented in the present
committee and such other elements as
may be added, which commission should
deal in detail with the problems ex-
istent in our fields.
We recommend that each OF these
cons fluent elements. the advertising
agents. agricultural publications. di-
rect6ries, general advertisers, maya
zines, newspapers, outdoor advertising,
printing and engraving. religious press.
retail advertisers, technical publica-
tons. trade press, specially advertising.
and such other elements as may be
AIDED, be former as suborgantxations
Of the Associated Advertising Clubs Of
America and that into these depart
mental organizations be admitted AZ
members only those who can meet the
qualifications established by the duly
authorized commission or investigating
body.
Pledge Selves 70 Truth.
I'VE believe in truth, the corner stone
Of all honorable and successful bust
ness, and we pledge ourselves each to
one and one to all to make this the
foundation Of our dealings, to the end
that our mutual relations may become
still more harmonious and efficient.
I'VE believe in truth-not only in the
printed, word, but in every phase Of
business connected with the creation.
publication, and dissemination Of ad-
vertising.
I'VE believe there should be no
double standard Of mortality in
volying buyer and seller Of ad-
vertising or advertising material. Gov
ernmental agencies insist on "full
weight packages and full weight"
circulation figures They also should
insist on full weight" delivery in every
! commercial transaction involved In ad-
vertising. We believe that agents and
| advertisers should not issue copy con-
tanning manifestiy exaggerated state
ments. slurs. or offensive matter Of any
kind, and that no such statements
should be given publicity.
Want Circulation Revision.
I'VE believe that the present chaotic
multiplicity Of methods Of arriving At
yeEiacatioa Of circulation statements
not only are, confusing but Inadequate
and that the time for radical revision
OF these methods and for standardizing
I Of statements Is the present. and the
opportunity for constructive work
i along these lines is given by the as
sAmblage at this convention for the
| first time OF representatives Of all the
| different interests concerned In this
vitai matter.
We believe in cooperation with
OTHER agencies now at work on this
j problem. especially in the plan Of the
Central bureau of veriication which
las already been initiated by some OF
4 {he organisations represented in this
commission. and request the execu-
! tive. committee to proceed Herewith.
"We ehdorse the work Of the nation
al seigilance committee and believe IN
| thS5continued and persistent education
/ 81 press and public regarding fraudu-
l:lenk advertising and recommend that
! the5 commission. with the cooperation
az The national vigilance committee,
shopld pass upon problems raised and
coaAuct campaigns Of education on
thee lines. We believe It to be the
duty of every Advertising interest to
| submit problems regarding question
! able adveftising 10 this commission
ana 70 the ,lational vigilance commit
Ei,rlnsss shap Praee;e~
sVvo believe that the elimination OF
| sia practice On tho part Of both buy
IL ana seller Of advertising ana advor-
tiGfne material win result from the
closer relationship that - being eseaD.
l,tshed. and that IN place Of minor An.
stagontsns win como personal
eeafton 70 thu increased beneht OF al
concerned. and tho uplifting Of the
lErea& and growing business Of advse
tisink. -.
1--WE believe In upholdins the hands
worthy 10 u upheld, and me bessevs
/ mas eaoh and every member owesaae
/ duiYsv u tlaiS association Of enfcrcaee
] thSseods Of nofals based on truth =
tadvsr =. mi. Truth and tnte9rity IN
III Aee1netions pertaining thereto.
olmpilsley.
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