The Richmond Virginian. (Richmond, Va.) 1910-1920, 1913-11-02
EDUCATION IN ECONOMY.

UGSn 6uDStIIDCos
EDUCATION IN ECONOMY.
II Is the intention to convince the stock
holders, who naturally will have confidence in
their own business that all kinds of the best
merchandise can be bought and sold cheaper
from the producers, who do not spend millions
yearly. advertising to create demand for their
goods.
THE UNION STORES label will be the guar
antee of quality. regardless OF the prices which
will be much lower than those of advertised
merchandise. We will demonstrate how the
consumer now pays the cost of the advertise
ment In the price Of the article or merchandise
heavily advertised.
BANKING AND CREDIT.
When expedient and possible
nshed, where loans and credit will be extended
the stockholders and others worthy of same
that they may have funds with which to
pay cash for merchandise or for other purposes
BY beginning with savings account, in a short
time sufficient amount may be accumulated
20 make the first payment on a home and
loan arranged with this department for the
balance, be paid off in convenient INSTALL
FARMERS CREDIT
1t Is hoped that the method of European CO.
operative Agricultural Banking may be intro
duced through our Banking Department and
give the farmer financial assistance he has
SO much difficulty in securing, and, II at all, at
extremely high rates OF interest
TRADE INDUCEMENTS.
CENTRAL LOCATION. BEST TRANSPOR-
IAiioN PUNT. street cars from every SeCtlon
of the city and suburbs reach this point 22s
feet window display Al department lines "a
}S1pN lS MAp Asp nERe A
Disc. Patronage and influence of stockholders
with FREIGHT. EXPRESS. PARCEL POST
AND TIME-SAEING ADVANTAGES TO NAIL
ORDER CUSTOMERS. covering SCORE OF
sTATEs-now profitable customers of Western
maf1-order houses, buying mostly Eastern made
-seetas-I+A Rf.E- SAVING To VIRGINIA FAR
MERs NOW BUYING OF RICHMOND MANU-
FACTTRERS BY THE WAY OF CHICAGO
FROM MAI-ORDER HOUSES AND THE
CONSUMER PAYS THE FREIGHT.
The demand was never greater, conditions
promising and the location more
suitable for a cooperative enterprise than the
in which you asked TO take stock.
The Southern cities supporting Northern
Syndicate chains of department stores-HAT.
SHOES, CLOTHING AND 10 CENT. FOOD
STUFF and all other kinds OF stores. while the
rural sections are buying Of Western mail-order
houses FARMING IMPLEMENTS, HOUSEHOLD
even VIRGINIA lumber made into pattern
HOUSES and shipped back wit Inexpensive dou-
bic freight and profit charges attached.
Richmond. the gateway of the South has be-
come not only comparatively LARGE CITY,
but leader In general progress--ma nufacturtng
enterprises tower 1900. large and smal), build
ing operations. banking 3obhing. and has the
most successful business mems organizations
and II the enterprise and loyalty manifested In
UNION STORES, INC, by the large number
of all classes of people that have considered
the matter, is heartily supported by the pub
C0-oPERATIvE DEPARTMENT. STORE AND
MAII-ORDER HOUSE. BANKING AND PRO
which will attract trade, attention and popula-
ton 10 this city establishing a PROFITABLE
INVESTMENT for its Stockholders REDuCING
THE COST OF living and ENCOURAGING
thrift.
Union Stores VIII attract skilled labor and
new enterprises TO Richmond and be the medium
Of selling the products of all the factories in
Richmond.
SUCCESS Of COOPERATIVE sToRTs
Throughout Europe and the Northwestern
portion OF this country practically every section
has thriving operative stores. Their
success is phenomenal.
The Army and Navy Cooperative Society of
Of flss'5oo tabout 5000. COOS upon capital stock
equal to about $500 600. Shares Of this
pany originally costing shilling (ahout twenty
five cents) now selling for $500 each
In 1909 the aggregate membership recorded
in such societies IN the United Kingdom was
25972ss, having capital stock OF s22s,7s4,6s5
annual pronts In 1911 were over sssoooooo,
equal to rs per cent, available for dividends,
after selling at low prices:
The merit of a cooperative store is the pur-
chasing power and influence OF a large number
OF stockholders, and the regularity and
tainty of their purchases OF given lines enabling
such tsore to buy in large quantities at reduced
prices.
EQUAL VOTING POWER TO ALL STOCK
HOLDERS.
For the PROTECTION of these stockholders
plan provides EQUAL. VOTING POWER
TO ALL STOCKHOLDERS, which will prevent
It's being controlled by any syndicate that
might secure a controlling interest in the COM
pany. Each stockholder has only one VOTE
regardless of the amount of stock held
COOPERATION IN SELLING STOCK
To REDUCE THE EXPENSE of selling stock
in small shares average cost of selling stock
In cooperative stores, 80 per cent?. and to en-
courage and equally REWARD A Co-OPERA-
TIVE SPIRIT. the following endless chain
method Of selling stock has been adopted:
TNToy SToPrc INC