Jefferson jimplecute. (Jefferson, Tex.) 1907-1926, 1913-07-24
On Saturday before trades day

On Saturday before trades day
| had a large stand erected in
the center of the principal street
This stand / decorated with
bunting and flags and conspicu-
ously displayed placards, calling
attention that the prizes would
be given away here on the great
trades day and on the stand |
had the large metal cylinder
which we used for drawing and
had card to read This will be
used for drawing for prizes on
the Great Trades Day" At the
intersection Of the principal
streets | had placards, on each
corner, to read, Jefferson I'm.
perial Band will give concerts
here at 1910 a. m, p. m. and
3 D. m. on the Great Trades
Day." and on the lot | bad a
large hashy banner, Balloon
Assertion and Parachute Leap
will take place here at ) p. m. on
the Great Trades Day" | al
ways took particular pains to
emphasize on every piece OF
literature the Great Trades Day.
The Jefferson Progressive
Club gave away on trades day
1900 fans and handed every
visitor program of the day like
this, and in this way we could
kinder estimate the crowd We
had 5000 programs printed and
we run out. The banks gave
away pencils, pocket books and
fly swatters; one firm gave away
1000 fans and every merchant
gave away some kind of souve-
nire which made things lively
for souvenire hunters and every
thing had an advertisement Of
Jefferson's trades day One
firm offered $40 in gold to be Civ
en- away. With every cash pur-
chase you were given coupon
for a chance, and it proved to
be the best kind of a drawing
card, for this firm far surpassed
any firm for business. Another
firm gave a S. pair of shoes to
the one that guessed the nearest
to the number of people that en-
tered that store from 9 a. m. to
4 p. m another gave Sl0in trade
to the one who was nearest to a
certain mark at II a. m and
trading, and many other novel
ways were used, and besides my
advertising, every firm used
their own advertising literature,
which they distributed almost
as we'll over the counties as /
did. Gentlemen, the greatest
attraction fore the visitors were
the 45S in gold which | gave
away, and / took particulal at
tention to same. First, it caus-
ed them when they traded to
the amount of SOC or 90c to get
a coupon, they traded the addi-
tional amount, and one of the
bookkeepers told me he collect
ed accounts from S. to $40 which
had been passed to the N. G..
page of his ledger, and to prove
to you how very successful this
coupon scheme works, one mer.
chant who doesn't subscribe to
my club, and who didn't give to
the trades day fund, didn't get
any coupons, but during the day
he paid me several hurried Wis
it's and was muchly worked up
over the fact that he didn't and
cohld'nt get the coupons, for |
positively refused to give him
any at that late hour and he paid
the penalty of his folly, same as
any narrow minded man will do,
He afterward told me that he was
ready to join the club and do
nate literally to the trades day
fund. | asked him what caused
him to change his mind, and this
is his reply; why, every fell
low that bought anything, after
| had wrapped up the package
asked for a coupon and | told
him | didn't have any to give
and he walked out and left me
with the package to hold, and |
paid dearly for not having them"
And, gentlemen, if they don't
come across and help the Pro
gressive Club by becoming a
member and subscribe TO same.
we cut them out from anything
we can keep them from getting,
but it takes one lesson and they
become good soldiers and march
TO Progressive music, for gen.
tlemen, | lay great stress on the
fact that Commercial Club is
the goose that lays the golden
egg in every city where they
have a club and any city which
mas NJ one, Is a back number
and is placed on the list of has
becns.
In conclusion, | make this
statement which can easily
verify. Our merchants claim
trades day was better than
Christmas Eve. and | kept tab
on the dollar Purchases. and
one DAYS business for tnereh.