Morgan County republican., 1913-02-20

~uoevhSio thiouBh yOui paper, anu VIII
put II up to them that they can get the
same things Of me as cheap. all things
considered, a. they can Of the mail order
house. believe they will have more
confidence in me If advertise more con.
sistently with what expect in return"
The country editor, when approached
thusly. will have more spirit to continue
his fight on the mail ORDER houses, and
also will begin to realize In financial gain
on what heretofore the country merchant
has expected him to dofor no pay"
Editor Peet is optimistic. He believes
that II the country merchant puts his
shoulder to the wheel with the country
editor, Sears. Roebuck x Co. will notice
decrease in it's business instead OF an
increase.
Sears, Roebuck & Co. have built up
their large trade solely through exten.
sive advertising. If the country mer.
chant would follow the same tactics, in
proportion to his business, in a short
time he would be just as rich pro rata as
Sears, Roebuck & Co"
This newspaper is interested in the
welfare Of the local merchants, a very
big body Of citizens, and in the welfare of
the country editors, upon whose energy,
intelligence. patriotism and freedom
from harmful influences this country de-
pends for its growth and for the stability
of popular government.
We want most earnestly to impress
upon editors throughout the country.
and upou the storekeepers in small
towns, that the problem of prosperity
for newspaper or for storekeeper, cannot
be solved by opposing modern successful
methods
When the steam engine came
along, and threatened to wipe out the
stage coaches and the little inns along
the stage coach routes, many plans were
formed in villages and in the Offices Of
the stage coach owners to oppose the
railroads and overcome them.
They were foolish plans. You can do
nothing by opposing progress. You can
gain nothing by fighting against it,
You must appropriate it and work with
it.
If the editors throughout the country
and the storekeepers throughout the
country will combine, If they will use
parcels post instead of opposing it, they
will soon find themselves possessors Of a
new prosperity and competitors on real
aud a successful scale with the great
mail order houses that have done SO
much injury Of late years to the prosper
ity of the local merchant.
No mail order house can possibly sue.
coed in a community as well as the local
merchant, II the local merchant plans
his business as intelligently and econom-
ically At is done by his big distant com.
prtitors.
Hitherto the great mail order houses
have had the advantage in buying and
distributing.
Manufacturers we're compelled to deal
: through jobbers and mail order houses.
They could not reach the consumer d..
, rect.
But. with the parcels post and through
the parcels post and with the aid of the
country newspaper and the country
storekeeper, manufacturers hereafter will
, he able to deal direct with the consum.
r ers, and the great mail order houses will
. find that they have real competition--an
excellent thing for everybody.
No little merchant can possibly carry
the enorrnous stock. carried by the mail
order house And being unable to carry
the stock, under the old system. he could
not deliver it. The mail order houses
had the advantage of sending their good.
: by freight at low price.
II the farmer ordered something light
. that did not make it worth while to shir
by freight, he increased his order by add
. ing to it nails, or a plowshsre, or some.
. thing heavy enough to bring the weight
ct his shipment up to the minimum oi
freight shipping He got the goods de.
livered very cheaply by the mail order
E house.
. Under the parcels post, which will con
/ stantly improve. the light article can bs
{ shipped to the consumer at a minimum
charge for shipment
e This will increase incidentally by ten.
4 and hundreds of millions annually IN,
1 ncome of the railroads, who are iargel,