The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-09-12
JEWELERS. COME
RIGHT in LINE.
Fashion Show Week Would Be
Failure if Diamond Dealers
Failed to Lead.

when 1t comes down to a real bona
fide mercantile show, real fashion
snow. the jewelry people are hard to
beat. In fact. 1t Is to be doubted IL
tney can be beaten. The millinery,p eo-,
pie can show lots OF feathers and other
Things to charm the feminine mind, the
Dry goods folks can do a like stunt.
me furniture people, with their carpet
ana rug layouts can hold the eye of
me good housewife for a time. and SO
can tho grocery man and tho depart
mcnt store and the and 1O-cent folks
and the candy and the ice cream man,
but when 1t comes down to enchanting
the eye OF the average woman and the
average man, too. as for that matter,
the jewelry dealer can usually give
all the other fellows cards and spades
end beat them at their own game.
The jewelry dealers, both on Broad
street and Main Street, fully realize
this fact, and. knowing that in the
nature OF the case they hold cards and
spades, they are right up in the front
rank OF the retail army that proposes
to make Fashion Week and the grand
retail opening that has been arranged
TO begin September 23, and keep up to
and through the 26th, something really
worth looking at.
jewelers. to the Front.
W. II. SchwarzschI1d, who is the pres-
ident of the Schwarzschild Brothers
Company. and is the chairman OF the
jewelers. Committee of the Retail Mer-
chants Association, and also the chair
man OF the Publicity Committee OF
Fashion Show Week. tells the man OF
news that the jewelers. arc making all
necessary arrangements to be right in
the swim during Fashion Show Week.
The new and elegant establishments OF
Schwarzschild Brothers, at Second and
Eroad Streets, is nearing completion,
and will be a place OF brilliant beauty
during Fashion Show Week Experts
from the larger cities have been down
here to look into matters. and tho last
ono of them Is loud In his praises of
the new Schwarzschilds' establishment
and it is fitting coincidence that this
iearranSed and enlarged establishment
will be in good shape just In time for
the Fashion Show opening week. This
new establishment, with all OF it's OPEN
ing brilliancy, will, after all. be but one
Ct several jewelry shops that will make
Fashion Show Week brilliant and mem
CRADLE
Mr.. Schwarzschild, the chairman. says
the jewelers. of Richmond, both on
Broad and Main Streets. are putting
forth big efforts to show exclusive and
unusual assortments to those who are
on fashion bent The selection and the
wearing OF proper jewels is considered
by both men and women, but especially
OF women. as something of fine art.
1t is equally important as the selection
of dress. because it is part of 1t.
The evening dress demands certain
characteristic pieces, which one would
not think OF wearing in tho morning.
Lighter inconspicuous pieces, such as
pearls and fancy stone articles arc in
vogue for mornings and afternoon teas,
| and such dress articles Will be shown
especially during Fashion Week. For
the evening dress, heavier and more
elaborate diamond creations and pearl
and diamond creations are rs usual inn
mensely popular, that the lady of
fashion will. during the week of &C
! tivity and display. be able to feast her
eyes at one timo on displays of beauty
and wealth. The jewelry people are
going to be right In the swim during.
Fashion Show Week. and their estab-
lishments will be shows indeed, shows
,i:at 1t will be we'll worth going many
miles to see.