The Glenwood post., 1913-06-21
l0cM Neo3RAPa
ADS WIA0UT eQ0M

1' ss: s;!!!sS1 ai!ssT spA4
nslhia0 esaoerss NM vAsn ~
ossdoonO l9oo on11nooo -
0slohO ofset oseu1la.
y - o11uoa0 - -UuuDnone -
ssso1ag- 1aossss1 - - 4 O.
~ oe1Bgo ~ UasaasAne (lanaaD
Pshl1s1ly amsaia1ssa sssapaav. ~.
u1sses aoaAs = ~ - 1onauO:
~ aDeasUss4o11so q - 0ua 0nnH
10 = osUs0aoss a1vestin1ng - -
ssrvtas 4 ssaAass ~ nasnADs1ness
= tAee ~ sFssI osl1sa g Dahne
~ eooso 0ng1oia eoa1naeVo oa0GnRas.
Wa Deoose,v unoaesGaaA, - usnl
sasss1lngiy. lsoal asvssaSae aAvss
tasaAS Aas 70 oe0pstittea-
a tfa4s nArk Aas 70 valns untii
The Dsbltc kAows aboue 4 tAroaGA
good advertising, anA aGasoaaAas 4
With sooA merchandise. fAs psh,ie
cannot know al aboHt . traAs nark
until they know It Intimately ~ buy.
ing asA using goods on which this
mark y stamped Therefore ths ~
vsrtasang Of . tFaAe-narkeA specially
broa4cast without afst sottinE Ais-
trtbsttea - that Dsopas vho peal
u aAvsstisiag asA ere intsresGsA ~
90 - aa1 Nv ~ articles aAsee-
tass1 = tAsis sva lsaal sAsess. b
vastalL
0sso6aao oasss q UaseA
~SeW saD0ooo ~ veek - otAas
~ ~ 6ol11 oAlas - oAVesela1aa
~ sa1tA hsss = vAaee ~ ssvo
DaDss s9sse1ally ~ - v1aA ~
saSas - a1v1selslaG D1aAs q ~
0Ao1oAoenR0e - tgo1o0Aeao1 -
eaoSy. ms ~ e oGast1Ag to1ay
WITH . tsaAe nask uaknown - IL
eeessose VIA Dsastieally - llsertbs-
ooa. anA bsaeseaAag sst teossrov -
natioaAl aAvsetises, y not eoanAeA
o. connoa oeasA
"A manUfAotnrer who 70 mArkstiAs
nsw article oaa get bettsr value Tor
his money by concentrating His ssll.
Ing aad advertising energy In ssch
territories - - can work adequate
~ an tntsnstyely, each season. This
requires local Advertising. II you
market . tra6s-marked speciality that
has . peculiar demand in cities Of
over 1900. cooesntrate your aAver-
tistAS h these csatses. II The article
10 preferable for small towns and
rural distrtbstioa, there V wAsrs the
Advertising energy should b nasseA.
IT u . wtlLknown fact that tAsrs
are certain spscialtiss which ell bst
ter n larger cities than In Tie small
q oo0muAities. Take th0 case
of IL corsst naaseacturse. You viii
~ to1ay practically al eoeoet ~
vsrttsiaG = eesansA 70 asve0a0srs b
IL larger sit3ss saA tev1A This =
oecaaos tAs eessst eale Dsasl1li9eSes
~ lafOsr b ~ Ds0slak1so eeoeses
tAaA tAag aso - ~ smaller toWus.
WAae 1ally osvaOaOse a1vaet1a1Ag y
1rlnG ~ ~ esssst 0AanlAsens0e 60
hksviss - leas ~ nAay seAAe tnaa.
\ = nseees1ee1 tAae Ju11ns KAy0se 4
O., ~ laR0est stlk gievs aAaa1Aeens.
srs ia America. s0saA elso. ~ - asvs-
Da1er a1veetisag ovesy yoaf.
ceaesaesoelao A1veselosa0.
1hs largest huDlsy soao basonsss
In this ooantry = ksDt at high salss
s0cisncy by tAs sxclnsive sse ef
aswsDaper advertising. plus sood As0
onstratioa and sanpling woek.
The aatomobiIs manufacturers ars
gradually concsntratins tAsif aAvsr
tisiaS IN The cities whsrs thsy have
salssroons aaA Aistributioa polnts.
''NswsDapsr advertising - no nagie
vaAd that caa tssnsforn . poorly
managed bssinsss o. iasaro - h
fse1oe article snosnoas sales. Bat
wsalplaans1 campaign ta one city
60 shaks IL nisat cat oe yoar ell
iag asA aAvsrtising DlaA b oae
vssh's trial Il yea - at Il saGAA
n y osmoGanes elai0e1 tAaG a0ve
Dapse slvsstisias = too osseiy. n \
1st - II 4 = sSseaes1 q tAs 1lgAa
Nnsa Yoa esa sDsa1 11se - nssA
- ~ - 1ttls - - eaSes DoasibGl
it3ss h . essesAel jseal1ty W1n var
raaG u - have . Ds1aiar aFtisaa
q 0soesal saA su3ek eaooa10k1oa. n
= IL ,rsosatsl COSY two q thssa
0Des Q Week that eaf1cAes tho sajs
anA kssDs fsoinliAg H. baysr aetsa
~ Arst DasoAasA
"A losal aDDaieaeioa Win esrvo =
s111stsata. h ~ e1ky q Wogossaes
tAses ~ SAAeo ho0sA AZ bsast
thsee-@nastsss q tAses are Dotsaeaai
DsOoposes NJ ~ oAveet1oo1 aet1eoA
Tea eaa Aivibs thsss ho0se ~
UaAss, 80 ~ naasfAetarsr eealA
k10v ~ hew nasy e ~ oso1s
sAssA - ~ tAsse threagA oAs ~
tan eAaaasb - ~ 1lstribst3sa. lssw,
z yo0 esns90R ea1as oFo ~ -
laeUs - tleg shssh -. aS0H -
snsAsss. .tes2 80 ~ 81 vAy. =
~ 1seska.1lss sigAef = - 1salse
1t1R A14iaiASf WlAe aso yeus
eon0jl111t6 1UGi63 ~ - - -,
tnnno os1ea assa 11aDDee - 0svlag
ysar,Ust1Ds - Es ,