The Hood River glacier. (Hood River, Or.) 1889-1933, 1913-12-18
MRS. WEATHERRED
SAYS, Use CARE

Among the visitors 10 Hood River
/ last week was Edyth Iozler-Weather-
red. who is campaigning the state lh
| IN interest Uf patrOnizing home lndus-
tries. While here she gave valuable
suggestions as how best TO advertise
Hood River county at the Panama Fs-
cific exposition. Mrs. Veatherred was
commissioner from this state to the
( international expOsltions held al una
ha. Buffalo and Charleston, ). C., and
The worlds fairs at st. Louis, Port
land and Seattle. She 10 part said:
There will be all sorts Of freak plans
presented to the different counties by
those who seek to get hold of county
money, and By those with no sentiment
or idea of practical results for the out
Law. People must remember that a
county is only a small unit in an ex-
hibit where the industrial. educational,
social. civic and all other conditions OF
the world are presented, covering acres
and acres Of space.
While we must have a certain amount
of fruit we'll selected and placed at
tractiyely--yet the most important,
and in fact, the only real practical and
far-reaching means of pUblicity, is an
intelligent cOnyersationallst to be con-
stantly on hand, explaining real facts
and conditions without a lot of hot
air" to give it high lights. Then, too,
send those who will work for the best
interests of the etate and not for sal.
ary alone. Do not consider those WHO
are viking to go lust for expenses, y
in order to have the trip. Select those
who know how to earn their salary.
Another important factor is neat ap-
pearance. A state is often judged, for
or against, by the appearance OF at
tendants. (Janit0rs are furnished hy
the expostion.) Those in charge Of
exhibits are the hosts for the state.
Different buildings organize clubs
among themselves and the members
take part in social functions of the
eNpositions. 0regon's representatives
want to be those who can be imam
among men, -" and given places on com
mittees, etc. Those never having been
connected with these fairs can hardly
realize the many opportunities to put
a state or county in the lime light. A
bright and capable person with the
glad hand goes a long way toward a
states publicity.
Sending people to expositions, or ap-
pointing on account of giving kindred
or neighbor a job-or a trip is very
expensive way of spending taxpayers
money.
Along this line also follows the freak
publicity. During my experiences at
expositions have learned that one of
the very best ways of interesting the
farmers, and others too, is the reading
room in connection with a county eX-
hibit, where visitors can rest and read
county paper. Many and many
visitor has told me-they read and
consider the columns of paper, when
they throw circular on the floor.
During my work at Buffalo and
Charleston the Oregon editors mailed
me a paper each week mot all did this,
but many of them. These were given
out to those eager to have them.
Then, too, in several counties | had
arranged for the school teachers to
have their pupils write compositions
VII IGSOuiItO VI tuCli ICSpCCbiNC COuiI-
ties. About 5000 were received at
Buffalo and were given out during the
National Educational Association con-
veniton. The New York papers had
quite thoroughly advertised the fact of
my going to give out these compost
tions and the demand was so great
could have delivered thousands more.
So many said. "The words of the chill
dTen relative to that western land will
be read with confidence"
There are numerous ways of giving
publicity to community which do not
require great outlay of money. And
yet, it will be greatly effective. Let
me impress most important factor.
Do not let any man represent you un-
less he knows how to extend the glad
hand to visitors. cold and sour dis
position does not invite close inspec-
ton of an exhibit.
Before any part of Oregon closes up
deals with supposed" publicity cranks
and their freak methods. the commits
sioners should study well into its prac.
teal results and see if the taxpayers
money is giving some one a side
show" instead of dignitied and educa-
tional exhibit.
Mrs. Weatherred has been invited to
give a talk in Hood River in the near
future relative to what the women and
children can do toward the Hood River
county exhibit.