Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-14
PROSPERITY
SHOWN BY
LUXURY
SALES
Gems and Pianos, a Drug in Dull
Years, Are Going Fast-Job-
bers Busy and Happy.

Were there any slowing down of
business in Atlanta, luXuries would be
the first to feel the change Jewelry
certainly is to be classed as a luxury
something the public can dispense
with in any pinch of circumstances.
But-sales of diamonds, jewelry and
pianos are heavier than in 1912
SALES of diamonds are on the gain, !"
says H. w. Anderson, of Maier & Ber-
kele, jewelers.. Our diamond bust
ness has increased about so per cent
a year In general the volume Of
our sales held even for the first four
months of the year May showed a
gain. June will show a greater gain,
from indications. This is comparing
sales with 1912, which in itself was
the greatest of 26 consecutive years q"
Pianos are not among the zecessi-
ties of life, whatever the musician
may think Piano sales fall off in
bad years.
Fl. s. Holmes, Of the Cleveland
Manning Piano Company, says the
business Of that concern for May was
ahead of any month Of this year. and
the total to date for 1918 ahead of
any years sales for an equal period.
COLLECTIONS are improving" says
Mr.. Holmes, instead Of declining.
Piano sales are the first to fall off in
bad times, and the last to recover aft
erwards. Since our sales are increas-
ing. we take it as an indication that
general conditions must be sound"
Jobbers Are Satisfied.
Jobbers supplying the territory con-
tributory to Atlanta are satisfied with
trade. P. d. Yates, vice president Of
the Ridley williamson Wyatt Com
pany, says:
I'VE have sold as much or more
goods than in 1919. Collections are
satisfactory, and. in view of condi-
lions are exceptional.
Business men who are operating
on a conservative basis will find,
believe, that 1918 has been one OF
their most profitable years. They are
buying in small quantities. They are
cleaning off their shelves. They are.
selling customers what they need, in
stead Of allowing them to run riot
through the store.
THE progressive merchant viii find
himself In better shape than for years
past when 1918 comes to a close.
Fall trade, I believe, will far sur
pass the expectations Of the average
and business man. 1 have
returned from trip through portions
Of the State. The crop looks good.
1t is growing; it is clean and the
acreage is larger than last year. 1t
has been produced cheaply.
This is a year when efficiency
counts for the farmer, the retailer
and the jobber Efficient men viii
make good profits this year"
Manufacture Feels No Pinch.
"Our fiscal year runs until June J."
says ]. K, Orr. manufacturer Of shoes.
AT the close Of business June 1. We
began TO take reckoning Of the years
We find that the fac
tory has just ended the biggest year
In our history. as to sales and as 20
production. Besides, this, the quality
Of our output has been improved
steadily. Fall orders are coming in
now at a good rate. The crop outlook
is good. and it will be a crop which
cost the farmers very little TO make.
collections are fair. Business en-
phaticaly is good"
South Bulwark of Nation.
Wilmer L. Moore, president Of the
Southern States Life Insurance Com
pany and Of the Atlanta Chamber Of
Commerce. looks for great things
from the coming crop
Cotton is looking Well" he says.
1T is clean and well cultivated, and
is coming along nicely. Every pros
pect is for a good yield and at mod
crate expense.
Admit. for the sake Of argument
that the croakers are right and that
the East is in for a period Of depres-
sion. In this case. the South Will as
always, fare better than any other
section. With that great solid asset
the cotton crop-the South is in an
position. and, as always
before, will prove the mainstay u the