The Barre daily times. (Barre, Vt.) 1897-1959, 1913-08-19
DRUGGIST RUSSELL
AT REXALL CONVENTION
Leading Merchant Gathers New Ideas in
Boston.

Leading Merchant Gathers New Ideas in
Boston.
Floyd G. Russell, proprietor of the Red
Cross Pharmacy, "The Rexall Store" al
100 North Main street, Barre, and one
OF the most progressive business men in
this section, left last night for Boston
where he will attend the Eleventh An.
nual Rexall Convention of the United
Drug Company, an international manu-.
featuring and importing organization in
which he is heavy stakeholder. In.
terylewed by a Times reporter at the
busy Rexall store just before his de-
parture, Mr.. Russell outlined his plans
and gave vivid description of new
form of practical cooperation, which he
calls ''The Rexall Idea"
Why Rexall Stores Win.
People ask me-" he said, chow / can
offer highgra goods at such low
prices; where | get such lot of new
merchandise; and why it is that have
the newest novelties and the latest wrin-
kles in store service before anyone else
would be glad to take the credit for
these things to myself, but frankly /
owe much of my good fortune to the
fact that | am member of the United
Drug Company. This company was
started IN Boston eleven years ago. by
Louis X. Liggett. At that. time there
was no such thing as cooperation in
the retail drug business. 1t was every
man for himself and the devil take the
hindmost.' Individual druggists manu-
featured their OWE remedies, good, bad
and indifferent bought their goods in
small lots at high prices, and fought
each other tooth and nail. Mr.. Liggett
saw that if the buying and manufactur-
| ing power of the leading druggists could
be combined, and standard policy
adopted for all their stores, the result
would be increased business and better
service for the public.
Rexall Remedies Guaranteed.
Beginning with forty of the biggest
retailers in this country, he formed the
United Drug Company and began to
manufacture a line of honest household
remedies, based on tested formulas, the
sale of which was limited to one drug
gist in each locality. These remedies
were made by skilled chemists from the
best materials; and to further protect
the public, each remedy was sold under
a positive guarantee of satisfaction or
money back. Furthermore, Rexall Rem
edies were not patent medicines; their
formulas were published in book form so
that before buying a remedy, customer
could see just what it contained.
United Drug Company Covers as Acres.
In 1908, the eompany's business was
confined to one building with 10000
square feet of floor space. To-day, it is
operating laboratories, factories, mills,
warehouses and branches, throughout the
United States, Canada and Great Britain,
and requires total of over 100000
square feet of floor space-or more than
25 acres--for the manufacture of such
exclusively Rexall store products as Rex
all Remedies, Harmony Perfumes; Lig-
gets, Fenway and Saturday Candies
Symphony Lawn, ustaeo and Bokhara
Stationery; Maximum, Monogram. and
American Beauty Rubber products;
Klenzo and Marguerite Tooth Brushes
Liggett's Orangeade, Grape Juice and
Fruit Syrups, etc, etc.
Rexall Means Low Prices.
"The people welcomed these new goods,
just as they had welcomed the first Rex.
all Remedies, and to-day, the Rexall
Store sign is displayed By over 1000
druggists in the United States, Canada
and Great Britain, and everywhere it Is
accepted as positive evidence that the
owners of those stores can be trusted
to give square deal, and that any
thing they sell viii be of higher grade, |
cost less and last longer, than would
similar goods, bought elsewhere.
Rexall Druggists Are Importers.
Another advantage enjoyed by Rexall
druggists is the TACT that the United |
Drug company has agents in all Euro |
pean countries, who are constantly on
the watch for new goods and new ideas
When customer goes into a Rexall |
store to buy anything in drug store !
merchandise don't care what it isl
he has his pick of the best goods from |
all quarters of the earth. If he wants |
to buy, say, the finest tooth brush |
made, he can get it in only two ways:
by going to France himself, or by GO |
ing to The Rexall Druggist, who con
trolls the output of the finest tooth brush |
factories in France If the purchase is
a bottle of violet perfume, made from
real Parma violets, box of breakfast |
cocoa, made in Holland, a Christmas /
greeting card, created by an artist N
London, the same is true. The customer |
can get it by going abroad or by trad
ing at The Rexall store.
Annual Meetings Held.
"Of course, with all these advantages,
The ReXall store is bound to succeed |
provided only that the Rexal druggist
himself keeps up-to-date, and makes the
most of his opportunities. To insure
this, we hold an annual convention, in
some prominent city, at which We ex.
change ideas, show each other new goods,
tell our experiences and plan new ways
of giving the public better service and |
lower prices Last years meeting was
held in st. Louis, Missouri, and the
meeting / am now going to attend IS
to be in Boston. It will last four days,
August Is, TO Thursday, Au.
gust 81. There will be six business ses-
sions, during which | shall gather new
ideas and buy new goods for next sea-
SON. and in addition to practical mat
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