The Hawaiian gazette., 1913-10-31
HOME BUYING BENEFICIAL
TO ALL IN COMMUNITY
lConlInurd lrom pnre Two.l

(Coniinurd from Page Two.)
incident watch happened In nv former
place of business. A prominent Fort
street business man came IN one day,
and II happened 20 he my good fortune
TO wait ON him. In due time he pur-
chased machine. The next day h.
came back and asked the price Of mo.
tors We informed him that our regu-
lar price was t20, but when we installed
one with n new machine we charged
AZ 80. | might say that this motor
Installed costs us 1880. 30 that at
500 we would only be making a fair
nioft.
However, after SOME hesitation, he
said he would advise ny further the
next day. He returned the next morn.
inr and said that he would not tax,
the motor, rs we wanted too much for
il. He would NV il in Chicago for
fl4.6j. We could not resist the tempta.
tion 10 tel him by ala means to order
the rotor from Chicago, as he WIS
n"king his living Off the Chicago PEG.
pie
We find that the habit of sending
wonpv away from this Territory for
nFrrior goods extends to all lines of
husirc's Since being in ny present
position, prominent man Of this citv
Who. be the way, acquired his werlth
in our Territory. said to the writer,
"Do Won know that ] can send to til
East and Get tire for 1915. exac'l'
n" snmc kind as You are sci ing for
81 80 - pow what do Won think Of
'h"tP "That is most wonderful, :,
said. "Brt there are other things Just
- astonish ;ng. The suit YOU have or
for instance cost yom $t5. vet II i,
nossihle TO buv enc in the East just
az lar"e for $475.'' We win oil agre
that this argument can he applied to a.
lines of mer' band,se. These, Of course
are extreme cases, but TIA, spi'it pre-
walls very largely in Honolulu and !
hope to ste it eradicated through the
nfforts of the Honolulu Merchants As.
sOciation.
Catalogues Are Read
Before discussing probable remedies
for these conditions, allow me to say
that it any of you think that those
catalogues are not looked through and
read you are laboring under a misap-
orehension. It has been my GOOD for
tune to spend part of my life in tie
country, and fully realize how every.
thing, is read, down to all adve tise.
ments. and those which are likely to be
wanted are preserved.
Do you know that. for instance, be.
fore Montgomery, Ward & Company
mail catalogue people are required
% send them thirty cents, and they do
II by thousands.
People are often alured by tho pic.
lures aud prices in catalogues, whereas
If they could see the article they would
not purchase it.
How to Meet 1t.
NV first suggestion in meeting these
conditions is that we, ourselves, have
the goods; as ! am not in the printing
business, l cannot have any self mo
tive. After we have the goods, do not
be afraid to tell the people so We
cannot all do this in the same way
but We will not accomplish anything
by sitting Ly and saying it is a shame
Issue catalogues if necessary Main
land houses have found it absolutely
necessary to do this to retain and ge,
their share of the business.
We also need to convince people that
whether they purchase any article il
San Francisco, Chicago or New York
they get just what they pay for.
Fight Fire With Fire.
We overcame the catalog competition
~ coming directly in contact will
prospective purchasers. Where this il
possible, this is unquestionably the bet
Ter way. However, we readily conced,
in many lines of business this can no
| hn an,
that we fight them with their own am
munition. Our merchants can not, o
course, issue catalogs as the larg,
houses in the States do. You can, how
ever, supply the people with interest
ing, spicy advertisements.
For those of you who are skeptica
md think catalogs have no commercial
alue. | simply say, look up the fnan
ial standing of catalog houses.
Honolulu Prices Fair.
/ am now about to make Statement
which | wish not to be misunderstood,
and that is that the Honolulu merchan
oi today can sell goods on as close
margin of net profit as any merchan
IN the mainland. To the purchasing
public, ] will say that there are eel
|
which make possible some of the con
plants such as appeared in The Com
ne.cial Advertiser on October %. Fo
Instance, we often hear that Hanna
hoes are fifty cents more per pair her
.han in New York city, and Colgate
talcum powder can be purchased TO
twenty-one cents in the East, wherea
is twenty-five cents here. We Nigh
lnumerate items indefinitely and do nc
leny that such is the case, but we wi
| all your attention to the difference !
onditions. The New York bushes
nan borrows money at four per cen
/ While the Honolulu man pays seven an
, eight per cent. The New York sho
! man pays his clerk from $40 to IS
/ per month while the Honolulu shoe ma
! pays from $50 to $3.50 per month. Tn
, New York druggist pays his clerk frol
! $50 to 800 per month and the Hone
r lulu druggist pays his clerk from $40
o Sli5 per month. The Eastern dr.
goods merchant pays his saleslady frol
50 to S. week while the Honolulu Dir