Arizona republican., 1913-11-24
MORE PEOPLE
 VALLEYS NEED
They Will Be Brought as They Have Been to Cali fornia, By Continual and Consistent Advertising of Opportunities
To the Editor of the Republican,:

To the Editor of the Republican:
 Sir:
 Regarding the commendable efforts of Secretary Welch of the board of trade to induce the people of the Salt River valley to finance and start some definite method of advertising this sec tiOn on a scale commensurate with its true worth and merit, I would make a few suggestions based on three years experience in California in charge of the advertising and sales of the Chand- led ranch and Avondale ranch lands.
 The prosperity and land values of any agricultural section are dependent upon production, population and mark cts. There is no question as to the productiveness of this section or the good markets for all the products that can be raised, and the one thing needed to bring added prosperity and increased values is population, more people-and the one way to get more people is to advertise and let them know what we have here. I honestly believe that there are today in the United States at least one to two hundred thousand people looking and waiting to find just such a country as we have here, people ready and anxious to move here if they only knew the truth and realized what We have and the opportunities await ing them here. There is only one way to reach these people and that is through the press. The building of the Roosevelt dam, of itself, did good to this section, except to help the people already here. until it was advertised and attracted the attention of people and capital on the outside and induced them to come here. All the land and water in the world without people to utilize them, are of little value. One man owning several thousand acres of land here
 does not benefit himself or the com
 munity in any way like fifty men each owning and intensely cultivating twen- ty acres of the same land. People ere ate values far in advance of any new capital they may bring into a new country with them. The gathering to- gether of any number of people any where always creates a new and in creased demand for property and con [ sequent increased value, as the value | of anything depends upon the demand | for it. It one will take the tax rolls for the past few years and note the in creased values, increased number of property owners and the population of ! Maricopa county it can easily be dem ! onstrated that each new conner here | has actually increased the property
 values of Maricopa county at least | 5000. just by coming here. regardless of and in addition to any money he
 may have brought here. Take farm
 lands around Phoenix. Glendale, Scotts-
 dale, Tempe. Mesa, Chandler. Peoria. r1I-a dol
 in the Salt River valley. or business and
 residence lots in and around any of the
 above places and compare their pres
 ent value with the values a few years l ago. The increase is due almost sole | ly to increased population.
 Every newcomer into this valley makes every man already here worth more money, if he is a property owner l or in business here. If you don't think so, take the actual valuation of any un- | improved piece of farm land in the val ley or any unimproved business or resi- dence lot; see what it was five years ago. three years ago and today The Increased value of this unimproved property is due to the increased popu- lation and the consequent increased de- mand. New people help the business
 man the same way. Every new conner | must eat and live and buy things to l wear and work with and have his | amusements There is not a grocery
 man, butcher, drygoods store. cIothier | hardware man, lumber man, drug store l plumber. paint store, restaurant. hotel rooming house, barber shop, saloon ci- i gar stand, curio store. doctor dentist l lawyer, or any other business or pro | fessIonal man in Phoenix and sur l rounding towns who has not been bene-
 fitted by the increased population and
 new people coming to this valley during
 the past few years. Every man com
 ing here helps all of these people and
 means new and increased business. If
 every new man coming in helps all of
 these people, then all of these people
 should help get get him here. The real
 estate man and the land owners should
 not bear the burden alone because they
 are not the ones to receive the greatest
 benefit It is a wise man who helps
 himself and the business and profes-
 sional men and property owners of the
 Salt River valley should be educated
 so that they can see how and where a
 few dollars spent in advertising each month will bring back hundreds and
 thousands in the future Any man can