Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1913-06-10
TALKS Of HONEST
METHOD To AOMEN
JAMES kEELEy N NATIONAL
MEETING UfSrussfs INSIDE
OF Publishing.

BALTIMORE. Nd. Iunc . Jas
Keeley OF the Chicago Tribune
speaking before tho Convention Of
the Associated Advertising Clubs
OF America here today declared that
the troubles tina, exist between
advertiser and publisher. the haHdi-
caps that prevent harmonious deal
ings between the man who publish.
~ and tho man who adeertises. are
based on what mieht euphoniOuslj
b. called one standard for editorial
honor and another FOR business I"
Stripped % poii'encss ~ phrsseol-
Dry. the trouble or problem. he said
was really based on lylng
"Thst IL the root ~ II. he con
tinued. plain ana affidavit lying
and with tho lie there goes neces-
sarily hand IN hand secrecy. subter-
fuge. lack Of corporation and trou
Bile trouble for the honest publish
or. and trouble for the advertiser
made equal under The law n an
statement of the honest publisher
and the statement Of the dishonest
publisher
IT H. q strange commentary
yes. an astonishing commentary on
the ethics Of one ~ the greatest IN
dustrlcs In the world that ~ bust
ness integrity IL ~ 20 low an cbb
that newspapers before they can
market their merchandise. have 10
submit 10 the third degree 10 have
established which n any ~ them. are
telling the truth about what they
have 10 sell
what would your tailor Say. n
when you purchase a suit ~ clothes
you should insist on submitting 10
chemical ANALYSIS the cloth ~ which
tho .ul, Is 10 be- constructed what
would icwelcr think. reputable
lewcler. " customer insisted on
testing With acid ana ne tho article
that he was buying what would
any reputable merchant say " his
goods were analysed. tested and 9th
rrw,so Inspected before they were
purchased
And vet. THE T. tho situation IN
Tho publication field today. and this
situation. Illuminating as II il to the
honest publisher. aud distressing
ana troublesome 10 tho advertiser.
{ due largely. yes. wholly. 10 the
news papcrs themselves. The circu-
lation liar rs not quite as old ~
types. but he Is not much
younger. He II not. am clad 10
say, as numerous nv he was years
aEo. bht he IL fist AZ pcrnieiously
nctive As ever. and his Influence ia
more devastating than ~ any time
past Ills performances however. are
not condoned ne generally MS they
were IN the DAYS gone by You know.
that for years circulation state
monI was generally regarded as en-
titled 10 the place ~ honor In ans
Joke book There were mon. the
soul Of honor In The editorial con-
duct Of their papers. who would not
hesitate 10 make q sport of ycracit5
when II came 10 circulation.
As TIME rolled on. advertisers he.
gan to insist on knowing what they
were buying n they paid Tor all
wool they did not want shoddy As
Ia result various Schemes and meth
DDS we're devised for finding out IL
the editor. the man who Is supposed
10 act as leader ~ public thought
guardian ~ public morals. cXposcr
OF crookedness. and prophet OF re-
form, was telling the truth Think OF
the irony OF this situation And
when think OF u. do not blame
the advertiser FOR accepting with q
grain OF salt any publishers state.
mcnt, and also have certain
mount Of sympathy for the davor-
tiser who roscnts editorial criticism
~ tho voracltv OF his statements
when he knows thar The profession
rapping him over The kncklcs con
tains In rs ranks some OF the finest
long and short distance falsifiers on
earth
These men who he about their
circulation, who defraud the adver,
tiser, are Just as guilty Of obtaining
money under false prcteuses. as is