Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-06-06

Following is the text of the address
delivered by H. L. Strange, manager
of the Honolulu Gas Company, be-
fore the members of the AID Club, yes
terday:
Gentlemen:-As we have had some
very strenuous sessions Of our club
lately, l intend to give you very
pleasant surprise by only talking for
very few moments, so az to allow
you to enjoy your luncheon in ease
and comfort.
/ have recently returned from a
business trip to the mainland, visiting
almost all the cities of the west as far
as Denver.
While i did not actually attend any
AID Club meetings, met in nearly
every town the men connected with
the local AID Clubs. / find that the
Ad Club movement is becoming very
popular and powerful and is exercis-
ing a considerable influence in the
community life.
Most of the AID Clubs visited do
not confine their activities to the mere
technical study of advertising on the
contrary, their membership roll Is
open to anyone who Is prepared to
advertise or boost the home city.
find that in every important move
ment for the welfare of the city, the
influence and support Of the AID Club
is very much sought after.
believe that the Spokane AID Club
is as influential as any in the coun-
try; as a matter of fact, in this city
the other commercial organizations
take very secondary place to the AID
Club.
The club here consists of three dis
tinct groups or circles. The Ad Club
proper, open to anyone who Is pre-
pared to push forward the interests Of
the city, is really Boosters Club.
This meets once a week for luncheon
and has a very large attendance. At
these meetings very little time is TAX
en- up with the study of advertising,
and much time by discussion of sub
jects of general interest and benefit to
the community. Most Of the AID Clubs
are not at all afraid of going on rec
ord on any subject that pertains to
the benefit of the city.
Any subject at all that Is worth
while is usually open for discussion,
and at each meeting men prominent
In the city, or strangers visiting, are
secured to talk or lecture on interest
ing subjects. At one city for instance
the fire chief lectured on his fire.
fighting apparatus and methods, and
explained his wants and needs through
the AID Club. At another meeting an
expert from the Edison factory ex-
planned the working of the Edison
talking moving pictures. l merely cite
this to show you the diversity of sub
jects discussed, the idea being to Sc
cure speakers on any subject of gen.
eral interest
For the study of advertising proper
a smaller group of members, interest
ed in advertising in a general way,
meet once a week on different day
and discuss only advertising, and
still smaller group meet once
month or so and take up the intensive
and technical study or courses.
In this way very large attendances
are obtained at the weekly luncheon,
as something of general interest is al
ways on tap and some very lively dis
cussions ensue.
To illustrate what factor the Spo-
kane AID Club is in the business life
of the city. find that every salesman,
whether local or visiting, to sell goods
must have his credentials approved by
the proper officials of the AID Club be-
fore any business house will grant
interview. This approval by the Ad
Club is almost an assurance that the
work the salesman is doing is above
board, and not skin game or liable
to harm the community. This club
also takes great interest in home.
buying.
In Tacoma the AID Club has placards
in many places, worded something
like this: when you spend dollar
in Tacoma you get another chance at
it, but it is Goodbye Mary when you
spend it away from here"
1t seems to me there are a good
many people in Honolulu who could
study this motto to advantage.
The advantages of advertising to-
Hawaii were drawn to my attention in
two different ways.
The most astonishing thing to me
was the almost blank ignorance dis
played about Hawaii. Almost every
one met has desire to visit Hawaii,