Norwich bulletin., 1913-02-27
NEW ENGLAND NEEDS AWAKENING
Otherwse Will Find South and West Stealing Her Sugar Plums Communities of Those Sections Casting Long ing Eyes at Our Best Industrial Plsnts-What do About It.

New England has got to meet {
 competition of a new kind that Is fas
 menacing our industrial supremacy
 writes George Brewster Gallup 1T
 Pilgrim Publicity. She has great neet
 of scientific advertising as well as the l efforts of all her best trained adver-
 t1sing men, advertising clubs and l publicity committees of commercial
 organizations, guided by expert advis- 1 CTS.
 l It is competition not merely of
 manufactured articles that have been ] perfected to high degree of quality
 and efficiency by scientific advertising
 methods. bu- also a competition of country to secure such industries. Trade Marked Articles. To give an idea of how formidable this competition is growing, let me say that the west is developing 100 per cent. faster in the knowledge of how to produce and sell trade marked arti- cles of general use and consum ption than is New England. This means that in very few years millions of the most intelligent people in the country will be asking for goods by name and insisting upon getting these goods-and considerable proportion will be those not made in New Eng land. Consider the automobile and the stove industries. both of which be- gan in New England. Unfortunately, a very large proportion of the really excellent goods made in New Eng land are not trade marked and are not asked for by name in the retail stores of the country. After they leave the mill or shop they are like the child who has strayed a long way from home and has never been taught to pronounce it's own name. It's usu- ally a pretty hard job trying to find the family of such waif.
 The Manufacturers Position.
 Many New England manufacturer making really excellent lines of goods, having made them for generations, to sell if he should get an offer for his enterprise. because, after all, about what he owns is four walls, a line of shafting. a payroll and license to furnish a. product to a group of auto cratic middlemen at a price that in many cases has squeezed about all the advantage of a protective tariff out of the grasp of the manufacturer.
 But the direct competition in the markets of trade marked and scien- tifically advertised goods manufactured in other sections is not the worst danger the New England manufacturer has to face.
 A more subtle and less generally perceived competition is being set up,s and fast becoming formidable.
 This is the competition of cities and industrial centers which are perfect ing their facilities through the aid of Scl6nt1nC dON0II1SInS methods ana reaching out to transplant our indus tries. but without paying a cent for the properties. This IS competition l based upon excellence which. like the of well advertised trade l marked goods of high quality, does not | depend upon legislative regulation, the l action of congress or courts.
 In the West and South.
 Let us see. There are some 200 | titles in the west and south that al 'eady have the commission form of | Nearly all these cities | nave begun to undertake city plan ling, with the aid of the best eng1- | leering and scientific talent that can ,e had here and from foreign coun- ries.
 Many of these cities are situated | where great water power develop nents are being undertaken.
 Many enjoy great advantages in get ing raw material for manufacturing l hings in which New England has 1 tood supreme.
 Practically all of these cities. re- bonding to the stimulus of an aroused