The Bourbon news., 1913-09-23
MILLION DOLLAR
FASHION SHOW
Will Be Held In Cincinnati
From September 29th
To October 4th
WILL Be FREE To EVERYBODY
Cooperative Display of All That is
Newest, Best, Smartest and Most
Attractive in Fall and Winter FASH
ions-Prizes For Decorators.

ions-Prizes For Decorators.
Cincinnati Fashion Week-Septem-
ber % to October 4-those are the
dates of week that will be of in
tense interest and delight and profit
to everyone who patronizes a retail
store-and that means everybody.
For the first time in the retail his
tory of the Queen City the merchants
have come together with the idea of
making cooperative display of that
which is newest, best, smartest and
most authoritative in the products
that retailers carry.
Think of seeing all at once the
worlds products in every retail line
Heretofore one has had to be content
with seeing one Fall opening, or two
or three perhaps, but now one can see
every store beautified with the newest
creations in the lines every store car
ries. 1t will be delightful journey
from one store to another, throughout
the entire retail district, seeing what
the worlds best makers and the
worlds greatest markets and the
worlds's greatest designers have per-
fected.
The official colors, purple and ca
nary, will drape scores of mercantile
houses, augmented and further adorn-
ed with the individual decorations
each house will use. Prizes amount
ing to 5000 have been hung up for the
window trimmers and the exterior dec
orators, but more than the money
awards is stimulating these artists to
the limit of their ingenuity and ar
tistry. Everyone wants to win first
prize, and the result will be that dur
ing Fashion Week the Queen City
will be queenly, indeed, in colorful
garb.
Fashion Week was not designed to
sell goods-the primary idea is to i'm
press everyone within $50 miles of
Cincinnati that the Queen City is the
logical center for buying merchandise
that is correct in every way. Cincin-
natl merchants search the world for
the best there is; one need not go to
New York nor Chicago nor anywhere
else to get the very newest, cleverest,
best and latest in merchandise. 1t is
in Cincinnati stores-and Fashion
Week will prove it. Foreign buyers
have received cablegrams ordering
them to secure the latest things in Eu-
ropean styles; every Eastern market
has been combed by Cincinnati mer-
chants in an extra effort to obtain the
most recent things in every line of
merchandise.
The display during Fashion Week
will be thoroughly comprehensive.
There will be on exhibition apparel of
every sort; there will be footwear of
every kind-dress footwear, street
footwear and foot coverings for every
kind of sport. There will be millinery,
furniture, machinery, sporting goods,
cloths-merchandis without end.
Just think of anything that any re-
tail store carries and then know that
you can see it at it's very best in Gin
cinnati during Fashion Week
The livest, biggest, best merchants
in Cincinnati are giving of their time,
money and brains to make Fashion
Week an epoch in the retail world.
This will profit the merchants, of
course-that's what merchants are in
business for, but it will profit the shop
per just as much, for it is well, isn't
it, to get the newest and the best for
the shoppers money?
Make your plans to come to Cincin-
natl during Fashion Week. Fix the
dates in your mind; don't let anything
keep you away. Even if one did not
purchase a single article, the display
will be as educative as delightful, for
you have never seen the Queen City as
handsome as it will be during this
gala week.
The Fashion Week does not inter-
fere in any way with the usual Fall
openings of the retail merchants.
These are being held or will be held
as before, but Fashion Week will be
the time when every merchant will
make special efforts to make display
of new things such as he has never
made before.
Fashion Week Is for everybody
makes no difference what merchan-
disc you are interested in, you may
be sure of seeing the best and newest
that the world affords when you come
to Cincinnati during Fashion Week.
Just to remind you again-Septem-
ber 20 to October 4.