The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1913-04-25

| The question as to what constitutes
Board of Trade is answerahle in
many ways. A Board of Trade may
| consist of one man, or a Board of
Trade may have hundreds of mem
bers and yet be a Board of Trad. in
name only. Unless the organization
has u membership of progressive men
the purpose for which it was founded
is lost in the shuttle.
If your home town has no pub
Lefty organization, show your interest
in the development and upbuiIding of
the city by Immediately taking steps
toward forming a Board of Trade.
Secure the cooperation of several
public spirited business men, adver-
tiSe and hold mass meeting and do
something. Have a good speaker in
vestigate the Board of Trade prOpo-
sition and tell facts and advantages
of such an organization. An excel
lent plan that has been followed by
number Of smaller cities in the
state i. to pay the expenses OF se:-
rotary of the Board of Trade of a
larger city to come and help in organ
ling the body. Powell of Tamp7,
Richardson of Jacksonville, or Hen
derson Of Pensacola would be glad to
accept such an invitation. This plan
has been followed by many towns in
Florida and has been found to be a
great help in placing the new public
ity organization on sound basis.
Good Secretary Important.
After organizing your Board OF
Trade, the most important proceeding
is to select a secretary. On this one
man hinges the success or failure of
an organization and the secretary
should be a man who has had ex-
perience in the publicity game. Large
Boards of Trade are after men who
have had several years experience in
this work either as a practical news
paper man or an experienced Board
of Trade worker. There is little to
choose between them as qualifications
which one man possess and the
other does not are sure to be counter
balanced by other qualifications on
the part of the second man that the
first does not have.
The man who has had actual expe-
rience in Board Of Trade work fol-
several years will be conversant with
the finer points Of the business. He
will have already come in contact
with the preparation of advertising
matter, he will know how to go after
prospective citizens and business
houses. In the way of securing funds
for the furtherance of the work he
is familiar with the most successful
methods of campaigning. Even with
these points as second nature, how
ever, he will be but an automaton if
ne cannot exploit and boost his town
n the newspapers.
Newspaper Men Well Fitted.
The practical newspaper man as a
secretary is one of the best fitted
men for the position attainable. Viii
lis B. Powell of Tampa is one of the
BEST examples of this in the country
ne has made Tampa and the Tampa
Board of Trade known throughout
the length and breadth of the United
States. Fort Myers has had as it's
secretary for several months Albert
Il. Roberts, enc of Florida's we'll
inoWn newspaper men. Mr.. Roberts
las brought the Fort Myers board
to a point where it is now one of
he Iivest in Florida, he is boosting
MS city in a way that is equalled by
1ut few in the state. Waycross, Ga,
for the last three months has had as
ecretary of its board of trade
newspaper man who was selected
rom fifteen frst-class applicants sim
ply because he was experienced in
newspaper publicity. This man was
| well known Nashville reporter who
eft the Nashville Banner to take the
position. Since he has been at Way
ross, the boosting spirit of the pretty
little Georgia city has increased sew
eral hundred per cent, and it is get