The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1913-12-09


| in order for a city to grow was fol
/ the citizens to put themselves In or
der He said that cities, Ike men
were apt to say "1et wen enough
coIas danger People VIII not come
to a city unless that city makes a.
effort to let the world know what y
has, continued Mr. Finch. He Sa1d
| that the work ahead OF the Pensacola
| Commercial Association was cOncr0fe
and that the growth of the city mus
| come from three sources- advantages
conveniences and preparations The
problem now, he said, is to get the best
OF the advantages. This can be OBJ
tanned, he said, by correct publicity,
building up the Industrial life and
cola. The city has reached the In1s
with the present preparation. he said,
and preparedness is necessary for fur
| Their development.
He said that manufactures were I'M
portant, but emphasized the fact that
| they were not absolutely essential to
the development of a city. He said
that a dozen families ON rs many
pieces OF ground In as many miles or
Pensacola would be equal to small
manufacturing enterprise. What is
needed Is settlers and effective or
ganization," he said.
On the subject of commercial or
ganiZation, Mr.. Finch said:
"a Commercial organization, to be
a success, must be a community or
ganization.
",rhe efficiency OF such an organi-
zation Is measured by the things it
does--not by the things it proposes
nor by the stand 1t takes on public
questions.
TT is as possible for q. Commercial
Association to get factories and con-
ventions as for the advertising and
selling department OF mercantile es-
adjustment TO sell more goods.
ct is as possible for such an or
ganization to build up port as for a
business house TO increase its ship
ping facilities. It can get just and
proper transportation rates as easily
as business concern can establish
its rights in the common courts. It
can better living conditions in the COM
munity by influencing favorable local
legislation as certainly as the business
ings.
'.Suficiency Of organization and
proficiency of personal service are the
chief elements necessary.
sUFFicIENcY OF ORGANIZATION.
"The elements that make for an
efficient organization are these.
Il. A form OF organization broad
enough to
''(a) Admit to membership every
reputable individual, firm or corpora
ton having sufficient interest in the
of the community from
either commercial, industrial or CIVIC
reasons TO be willing to invest $25 or
more in the work.
"(b) Permit it to undertake any !
thing for either the technical or the
material betterment of the people in
the community; and to oppose any /
thing that threatens either the
progress or the betterment of the city
rs a. whole; and to
"(c) Commit it to the policy There
IS nothing too great for this organiza-
ton to undertake and nothing too
small for 1t to do If for the best
interests Of the city and Its people
"(2). A membership diversified
enough to be truly representative of
LII the business and professional in
Ierests of the community. SO that when
t speaks, it may truthfu1ly claim to
De speaking for the citizenship. [
g. A fund large enough to permit /
he organization to employ the best
.alent available for the general secre-
.aryship and for the heads of the sew
sral departments and bureaus: and to
enable it not only to undertake, but
% carry through to successful con-
slusion the things it is designed and
pledged to do.
"a An assurance OF permanence by
membership and working capital
pledge for a period of three years
ong enough to encourage the direc-
ors to start out on broad and COM
,rehensive plan OF activity. extending
PERSONAL SERVICE.
The signing of a lot Of men in a
siven community TO membership in an
does not contribute much
o the efficiency OF that organization.
A fair proportion of them must give
'eside their money their personal SER
ice. Without it, the organization be-
omes a mere autonnaton.
Men viii give personal service when
Interested. Interest comes only with
knowledge and appreciation.
Every man has either latent or
developed. a spirit of civic pride and
. desire to do something for his town.
The secret of success in organization
york is the developing of this latent
ivic spirit, and the finding for it of
channel through which its desires
nd energies may flow.
1.-THE modern organization is planned
0 meet that condition. The scope OF
he orga nization is broad enough to
'ernit it TO take up every phase of
ivic and municipal activity. And these
are grouped into depart
aents and bureaus.
This interest and personal service
$ further reused, and the number OF
workers. increased, by the provision
or a membership council. which is
he melting pot or The lnStltut1on-the
generator of much that is good, the
destroyer of false theories and hurtful
suggestions. 1t is a council OF dele
ated representatives from the various
rades, industries and professions,
rithout executive authority, but most
fruitful of suggestions for work and
most helpful to the executive depart
nent as a court of referendum.
Thus with men on committees and
n departm ents of work in which they
re naturally interested-eacf a peg
n a round hole--proficiency in per-
onal service OF the member is as
ured. 1t only remains for the di-
ectors TO engage proficient men to
AIRY on the departmental work to in
ure uniformity OF proficiency OF SER
ice-volunteer and professional
at only remains for the business
lan to see that the same business !
lethods are applied to this big BUSH
es organization Of the community
hat are applied TO his own business,
. insure its success"
-.