South Bend news-times. (South Bend, Ind.) 1913-1938, 1913-11-26
WORLD NO PLACE
FOR PESSIMISTS
Dr.. Madison SWadener Talks
on SIS Life Worth Living
at Ad-SelI Banquet-PaperS
as Aid in Getting Results.

Pointing 70 the inventions and dis
coveries which have revolutionized
the mode OF living and packed the
experiences Of ten Of the Colonial
years into one of the 10Th century. as
evidences Of the initiative in man
which puts the zest into l.fe DR..
Madison Swadener. Of Indianapolis,
delivered a powerful inspirauonal ad-
dress to the members OF the Ad-Seu
league at the monthly banquet in
the Oliver hotel Tuesday night.
Optimism was the keynote Of
Swadener's address. It's bad weather
for the pessimist" was the theme Of
the discourse which was delivered in
the form Of an answer to the ques-
ton is Life Worth Living"
1t wax Goshen Night" for the
league and the Goshen delegation had
manifested the spirit OF the times as
epitOmized by DR.. Swadener, in the
preparation and presentation of the
program OF the evening. Goshen
dominated the evening.
The main dining room Of the hotel
was prOfusely decorated with Goshen
remnants and in the Turkish room
the Rogers band furnished selections
during the dinner. In addition Miss
Florence Nightingale Wallam of Co
shen sang two songs. accompanied by
Mrs. NJ. G. Dove, jr., drawing such
appreciation that she was obliged TO
respond TO encOres. POnic, a char
acter entertainer Of Chicago, also
contributed several songs and mon
olOgue which were appreciated.
The Coming Events.
Pres TrOwbridge. as POSTMASTER,
gave the members a fore-taste of
coming programs in his opening an
nOuncement. GOV. James NJ. Cox will
) be the principal speaker at the De-
cember dinner of the club, when
Mishawakans will have charge of the
program. At the January meeting.
Barrett O'Hara, lieutenant governor of
Illinois. will be the speaker, with the
program in charge OF the Elkhartans.
The Laporte members will prepare
the February program when Charles
the February program when Clarence
speakers.
An interesting feature of the meet
ing was an imprOmptu debate on the
relative merits Of various advertising
mediums which occurred in the dis
cussion following the report of l. w.
Ellis, chairman OF the educational
committee OF the league. The value
OF manufacturers cooperation with
the dealers in advertising campaigns
was also discussed.
Ellis ventured the statement that
so-called program advertisements
should be classed as ''semf-charitable
unproductive and not worth a whoop."
In replying w. X. IampOrt took is
sue with Ellis by pointing out the
value of good wiz attained through
the placing OF such advertisement.
He admitted results would not accrue
TO national advertisers.
IcOca4 Papers Great Aid.
The Importance Of local newspaper
advertising to supplement campaigns
in national mediums was also dwelt
upon III the discussion. One member
submitted as a concrete example his
to ask for a new brand of cigar
which was being extensively adver-
tised in a we'll known national week
". His regular dealer did not keep
the brand. his first impulse was
stayed and he was content to let the
new brand go untried. Three dealers
In his own town were selling the
cigar for which he called. A line in
a local newspaper announcing this
would have clinched the customer
so nearly won, he declared.
Edward NJ. Skinner, credit manag-
er Of Wilson brothers, Chicago who
was to have spoken on 1.-The Use and
Abuse of Credit" was unable to at
tend &. NJ. r. Haeske. of the Stude-
baker corporation, who recently re-
turned from South America, in a brief
address, pointed out that United States
manufacturers are being outclassed
bv Europeans ih the bid for South
American business largely because of
the lack OF American ships engaged