Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1913-06-10

proof Of the pudihg' l. Is easy
enough 10 take q tensus OF news
dealers and carrier In a city or in
certain sections thereof. The result
Of such census af then be check
81 against the figgfes obtained from
each individual iewspaer. When
YOU get these figures you Will know
the exact situation
Let me make prophecy. gentle
men; n the posul law Il held un-
constitutional and 7 the only meth
cd Of Distinguishing between truth
aud falsehOod g. % examination Of
the claims OF each PAPER. and n the
Old style OF interril examination IS
continued without the addition OF
outside examinatir which shall be
participated In by representative Of
Ian the newspaper affected In each
city. believe tha a ndmber OF the
best newspapers Of America will de
cline longer 10 Fr,icipate in this
farce
"Out OF this dfresslng situation.
alike 10 publishg and advertiser.
have grown nunber OF analogous
evils No man hrs to expose the
secrets Of his busaess TO an unscru-
pulous competiio' No man likes
10 submit 10 an aalysis OF his husi-
ness when he Snows that that
analysis may fall INTO the hands of
a dishonest comVtitor who will 20
given chance o prepare a state
ment. the eXcellere OF which viii be-
limited only by lis moderation IN
the use Of the Multiplication table
This lack Of cooperation between
publisher and adertiser has been a
bad thing. not 0ry for the party OF
the first part. bur also for the party
OF tho second par The decent man
whose vcracity a,1 whose honor Is
questioned and nosc truthful state
ments are placed In the scale with
those Of an unuuthful individual
sometimes Is IN he frame ~ mind
not conductive 70 tho operation
that should exis' between publisher
and advertiser Cooperation Is es-
schtial and IN m iudment. the key
note ~ the coming successful news
paper 81 .4marin will be personal
Horvice aud -meration. not only
personal service o and co-ocration
with rs readers but with is adj
yertisers
This same policy OF service and
cooperation ! rlieyc should apply
equally to the dvcrtlser We are
cndcavoring To lut this belief into
practical operation. We are endca-
vuring to show ana demonstrate 10
various advertisers OppOrlunities
that cxis, for item In the territory
In which the chicago Tribune" Is
printed We haze set aside fund
of $4,000 for ise this year for
this purpose. tbs being IN addition
to the 100000 or more than We
thall spend In Advertising our al
vcrtising.
Il believe ~ service Of paper
10 the advertiser should not start
and end wii6Nc publication OF his
advertisement! Just as | believe that
the duty of paper to as readers
does not start and end with the pub
llcation simply OF the news of the
world. we get approximately 1000
letters week from readers asking
advice on al conceivable topics.
when we receive Z. 20 or zoo letters
q week from advertisers asking in
formation and advice as to the prob
lens that confront them. ! shall feel
that We are fulfilling our destiny
Remove lac clouds Of suspicion.
extend the hclping hand one To the
other. tight With instead OF against
each other md our Joint troubles
will largely yanish. The closer We
get together he better It will be for
ali OF u.s.