The Newport plain talk. (Newport, Tenn.) 1909-1939, 1913-01-02


answer if The goods are not sa;isfac-
tory.
The customer viii cone to him,
give his order for the goods very gladly
and have the dealer make his profit, as
he shouIdmakc it. And the dealer will
be able to have the goods shipped di-
rect from the manufacturer. 10 his own
individual customers, and the country
dealer can have the goods sent, ii he
chooses, through The parcels post, with
his own name fastened upon the parcel.
''ln other words, the local merchant
can be, il he chooses, Jas big and AS COM
pete merchant in his own commun.
ily as any mai, order house in the
world.
"He will have The catalogues of all
: the manufacturers. He will be able to
take his commissions, and yet by de-
veloping his own trade, by advertising
individually in the local newspapers,
, and by encouraging the manufacturers
10 advertise in the local newspapers,
he will be able TO take the order from
, his customer, send the order To the
big manual cturer, lrave sthe goods de
iveredior HIM through the parcel post,
and after making his profit he will be-
) able TO sell the goods at last as cheap
~ AS the mail order houses can atiord
to sell them and III many cases much
, more cheaply.
"Lei the country editors and the
. country storekeepers remember what
experience in this country proves al
, ready-that work on very great scale
E cannot be done as efficiently as OH a
e smaller one with closer individual at
E tention.
{ "The slorekeepef who attends to his
e customer, who adjusts complaints and
makes things right, who can give ad-
A vice, and who, with the parcel post.
a will be abe 10 deliver Immediately any
I'll thiag,lhatis ordered--in less than one
( quarter of the time that the mail order
houses have been delivering-lhat
i storekeeper, backed up by the country
t cdr or, will know prosperity that he
e has never known.
!, "For years The country editors have
: worked practically for nothing. They
i have had u. little. public advertising,
e and they,have had miserable, under
il paid advertisements from the local
S storekeepcrs, who could not afford to
:. do better. They and the stotekeepers
have lived hand TO mouth existence.
y The editors Of tins country, some
= twenty thousahdof them, supplying
i the public with Information, defeating
4 the schemes of rascats and of public
grafters, doing by distribution ofknow-
ledge the na,stimportant work in The
* country, have been on the whole less
a well paid than the average jai,itor in
I the court house of a fair sized town.
oi "WIth the parcels post, and economi.
W cal. efficient, intelligent advertising
J. by local storekeepers and national
manufacturers. that will change.
II at will now be worth while for The
. big manufacturer to appeal direct IL
Il the consumer, for with the parceles
< post he can deliver direcIto the con
It sumer.
# ave beg TO inform the editor OF the
" Potter County journal, and ouI
II colleague Mr.. Peet, of the
Whitesyille News and the Genesee
v Times, that prosperity is not TO be
v gained by fighting against the parcels
opposite by helping the small storekeep.
d er to fight the great mali order house
,e "You must helpthe small storekeep
70 er to beat the great mail order house
a with the aid OF the parcels post.
Remember that every srorekeeper
II once the parcels post starts, is himself
Ie the centreof a parcels posi- zone, which
a he willcontrol.
1T will do the big mail order house
% no good to establish department In
. each state, since the merchant in ms
h own zone will be able 10 distribute his
n goods under the most advantageous
4 possible circumstances.
"I,et the merchant take all the bust
IA ness he can get and let the local editor
A. take all the advertisinghe can get--ln.
. GLIDING that OF the big mail order
10 houses, il they choose TO advertise.
al "No man ever helped himself, OF
helped another by excluding business
a. or refusing any man, big or little, 8
n fair chance.
$. .sThe editor has no right to refuse
d advertising that is honest and proper
ei Continued on Page 81