Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-14
RUSHING LUXURY
TRADE SHOWS
PROSPERITY
Sales Of Gems and Pianos Indi-
cate That "Good Times" Are
Here for Long Stay.

Were there any slowing down of
business in Atlanta, Injuries would be
the first to feel the change. Jewelry
certainly is to be classed as a luxury
something the public can dispense
with in any pinch of circumstances.
But-sales OF diamonds, jewelry and
pianos are heavier than in 1912.
Sales of diamonds are on the gain,
says Fl. w Anderson, Of Maier & Ber-
kele, jewellers. our diamond bust
Eess has increased about 80 per cent
a year In general, the volume of
our sales held even for the first four
months of the year. May showed a
gain. June will show a greater gain,
from Indications This is comparing
sales with 1912, which in itself was
the greatest of IS consecutive years"
Pianos are not among the necesSi-
ties of life whatever the musician
may think. Plano sales fall off in
bad years.
Fl. S. Holmes, of the Cleveland
Manning Piano Company, says the
business of that concern for May was
ahead Of any month Of this year, and
the total to date for 1913 ahead Of
any years sales for an equal period
Collections are improving" says
Mr. Holmes, instead of declining
Piano sales are the first to fall off in
bad times, and the last to recover aft
erwards. Since our sales are inCreas-
ing, we take 1t as an indication that
general conditions must be sound"
Jobbers Are Satisfied.
Jobbers supplying the territory con-
tributory to Atlanta are satisfied with
trade. p. d. Yates, vice president OF
the Ridley williamson Wyatt Com
pany says:
we have sold as much or more
goods than in 1912. Collections are
satisfactory, and, in view of condi-
lions, are exceptional.
Business men who are operating
on conservative basis will flnd, !
believe, that 1913 has been one of
their most profitable years They are
buying in small quantities. They are
cleaning off their shelves. They are
selling customers what they need, in
stead Of allowing them to run riot
through the store.
The progressive merchant will find
himself In better shape than for years
past when 1918 comes TO a close.
Fall trade, l believe, will far sur
pass the expectations of the average
merchant and business man. | have
returned from trip through portions
Of the State. The crop looks good.
II is growing: II is clean and the
acreage is larger than last year II
has been produced cheaply
This is year when efficiency
counts for the farmer the retailer
and the jobber Efficient men will
make good profits this year"
Manufacture Feels No Pinch.
Our fiscal year runs until June -"
says j. X, Orr. manufacturer Of shoes.
AT the close of business June /. we
began to take reckoning Of the years
transactions We find that the fac
tory has just ended the biggest year
in our history as to sales and ss 10
production. Besides, this, the quality
Of our output has been improved
steadily. FAN orders are coming I'm
now at a good rate. The crop outlook
Is good. and il will be a crop which
cost the farmers very little to make.
collections are fair. Business enl-
phatiCally is good"
South Bulwark of Nation.
Wilmer l.. Moore, president Of the
Southern States Life Insurance Com
pany and Of the Atlanta Chamber of
Commerce, looks for great things
from the coming crop.
Cotton is looking we'll" he says.
1T is clean and well cultivated, and
is coming along nicely. Every pros
peCt IS for good yield and at mod
crate expense.
Admit. for the sake Of argument,
that the crOakers are right and that
the East is in for a period Of depres-
sion. In this case, the South viii. as
always, fare better than any other
section. with that great solid asset
the cotton Crop-the South is IN An
impreguable position, and, as always
before, will prove the mainstay 2t the