The Hawaiian gazette., 1913-06-27

George r. Carter, in recent talk
at the Y. NJ. c. A., told of his convic-
ton that the next great movement of
the human race would be into the
tropics
'We have settled in and developed
the cold and temperate zones because
they have offered little resistance 10
the bodies of men and we have been
able to overcome the diseases we found
in those elimes,' said Mr.. Carter.
" Now medical science and sanitary
science, largely through the great work
of the United States government sur
geons, has discovered and developed
means of mastering the diseases of the
tropics"
governor Carter declares that the
most fertile lands, the richest resources
and the most hospitable climate of all
tie globe will lie opened to man., now
that he is able to conquer the dread
diseases which infcst many tropical
lands.
"'rhe future development of the
human race lies in tho tropical lands,
he said.
fare of peacc' that is carried on by
the United States that will be the
theme of the lecture by DR.. John w
Ross at the Y. NJ. G. A. this evening
Doctor Ross has been actively engaged
IN the great "clean up'' work of the
government in Cuba nc was assoei-
ated with Col. William c. Gorgas in
is remarkable campaign in Panama.
"Sagitary Campaigns and Campaign
ers / Have known will be the sub
iect of the lecture. in which Doctor
Ross will draw "reminiscences from his
wide experience in the work which is
making the tropics. according TO Gov
ernor Carter's theory, the scene of the
future expansion of the human race
This is the third number of the Thurs
day Night Series. and Cooke Hall will
probably De filed, as on the occasion
of the previous lectures. Doctor Ross
will begin TO speak at eight O'Clock.
----.-+-s------
"The quickest and most effective way
to reach automobile owners is through
the columns of the daily newspapers, -
declared the manager of the Diamond
/ Rubber Company in a recent interview.
"That 5 why most of our appropria-
tion this year will 90 into the news.
paper
"We find we not only reach present
automobile owners (who naturally buy
the large percentage of the present out
put of tires), but we also educate pros
Ipective buyers to insist that their car be
equipped with Diamond vitalized rubber
tires.
"We also find newspaper advertising
is read more thoroughly by our own
sa esmen, our $4,000 dealers, uanufsc.
tuTers of automobiles and their pufehas-
ing agents.
"When the Diamond chemists dis
covered vitalIzed rubber, we felt that
the quickest way TO announce, fhis i'm
portant discovery to tire users every
whore was through the medium of news
papers, and consequently we ran large
announcements in all prominent news.
papers.
"We depended upon the newspapers
to tell the public that the Diamond
factories had not been affected by the
recent floods and were running full
time.
"And when we decided TO reduce tn,
price of Diamond tires to users Oh
April lst, we again turned to the news
papers. This price reduction was so i'm
pOrtant that we sent the advertisement
Dv telegraph to the best papers in ovel
sixty of the leading cities. In doing Sc
we probably incurred the largest bill fol
telegraphing an advertisement in thu
history of advertising. The copy fol
these reduced price advertisements wa
wired all over the country on Satur
day morning, and the advertisements ap
peared in all Of the newspapers tb'
.....A I.D.- L.. Z