Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-08-06
Farmers Union Marketing Plans
Accepted by Wells Fargo
Express Company.

faSScptcO Dy WclS E0I6O
Express Company.
Fort Worth, Texas.-Mr. Pete,
Radford, president of the Texat
Farmers Union, announced from
the headquarters of the organiza
ton In this city to-day that he had
just succeeded in arranging with
the Wells Fargo & Company Ex.
press to act as Intermediary be-
tween the shipper and buyer in the
sale of farm produce. The plan
which has been worked out by the
Executive Committee of the Far.
mers' Union and accepted by the
Wells Fargo Company, contem-
pilates that the Express Company,
through it's agents, will accept from
housewives and dealers in cities, a
continuous order of country produce,
shipment to be made daily or at
periods specified by the buyer.
These orders will be turned over to
the! Texas farmer to fill.
The Express Company will en-
courage the movement of the busi-
ness and special packages will be
constructed with compartments for
eggs, butter, vegetables, fruit, etc.,
to- accommodate the trade so that
the farmer can keep bis customer
supplied with variety of seasonal
BILE produce.
The Wells Fargo people will also
keep the producer advised of mar
ket conditions in the larger cities
and by free distribution Of dependa
bic information, hope to take out
much of the friction and misunder-
standing now existing between the
shipper and the dealer and to pre-
vent glutteril.g one market and
starving another.
has long been the custom for
speakers and writers 10 graphically
measure the distance from the farm
10 the table, but this is perhaps the
fist distance where a comprehen-
sivcsS1 capable route to shorten it
hs1 Sa surveyed and opened up.
AS Ehe emovement develops, Presi-
dent Radford thinks it will be
adopted by other carriers and the
territory extended throughout the
United States.
A New Roadway of Trade.
When asked for his views on the
effect of the plan upon distribu-
tion, President Radford: I'VE are
blazing a new roadway of national
trade and it is going to take CO.
operation and patience on the part
of both the producer and consumer
in smoothing out the rough places,
but l have abiding faith in the ulti-
mate success of the movement. The
new situation lends itself admirably |
to settlement organizations of con-
sumers that can place community
order with a local Farmers Union
10 fill. The Farmers Union has
asked the Federal Department of
Agriculture 10 put one or more ex-
perts on the project with a view of
strengthening the weak points as
hey develop and to work out plans
:or extending the new system of
into the staple products
md apply it to all lines of transpor-
alton.
The only line of industry that has
'ver been successfully and con.
tructlvely regulated is the common
:arrier. If we can make them the
.gency between the producer and
consumer, then we will have a reg
llated highway of commerce where
he article can safely travel without
[anger of being burglarized on the
oadways of trade.
Middleman Needs Regulating.
The Farmers Union has long
herished the hope Of bringing the
'roducer and consumer nearer TO-
ether. The middleman is nothing
aore than farm hand, but he is
BILE to fix his own wages and COL
oct them, and to multiply his trans
ctions as he pleases. He is, at
est, an independent and ofttimes
Incompetent servant of agriculture
nd frequently deserves to he either
isciplined or discharged. The mid
lemen are without competition or
overnment supervision. They
oa6 rernIatino "a bodln oa +ba I