davidaulloa/AmericanStories huggingface dataset:
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-24
MUCH ADVERTISING WASTED
Many Benefits and Advantages In
Good Ads-Actual Art IN Clever
Ways Of Publicity.

The advantages Of right advertising
is emphasized by an article in cur
rent magazine, which discusses the
extravaganza Of wrong advertising. A
small family, living in a modest way,
received in one day for example. cir
eular letters. done on expensive paper
and with gold or silver stamping, an.
nouncing such things as new hotel
in distant city, mark down on
some Paquin gowns worth hundreds
OF dollars, tailor's card with colored
cuts showing refined garments for
gentlemen" at high figure, cards for
a society vaudeville entertainment.
samples of laundry wax, tickets for
fair somewhere for an institution they
ha1 never heard OF. and other things.
The contention is that all this adver-
tising was waste so far as that family
was concerned, and doubtless with
regard to a large proportion OF the
families who received the circulars.
Then there Is another wasteful form
Of advertising whereby handbills are
Grained into mail boxes, sometimes
half a dozen duplicates. These are
rarely glanced at by the house owner.
They serve as a lesson in patience.
but nothing more.
Advertising then has its art, and
suitability and the fitness of time and
place are both to be considered. Ad-
vertising rightly done brings to busy
people information of articles they
might otherwise have to shop for at
loss of much time. Advertising that
gives the prices and quality Of things
likely to come within the scope o,
the average family is Of great ad'
vantage. Purchasers are enabled to
compare prices, to find out standard
values, in things they know they real
ly need; and they learn in this way
Of new things which make the round
Of every day easier or pleasanter.
It has lately been said In defense
OF the custom of advertising in q
newspaper that people often buy the
newspaper for the sake Of the adyer-
tisements, especially when they
know that the paper discriminates
in It's acceptance Of advertisements.
The newspaper in this way brings
the shops to the door of the pur-
chaser. Ones favorite purveyor for
the table of the house or the wardrobe
may thus communicate every day If
he will just what he has to offer.
Every sensible shopper knows that
to go down town with a handful OF
slips cut from the newspaper as a
shopping guide for that day or week
saves an enormous outlay Of time. Is
not this the real use of advertising?
Il all purchasers availed themselves
of this method the expenses Of the
shops might be considerably reduced.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-24
RECALLS OLD TRAGEDY
NAME PLATE OF RIVER STEAMER
LOST IN 1859 FOUND.
Interesting Relic Now In the Posseos
aion of the Sole Survivor Of the
Crew Of Missouri River Freight
er OF tho Long Ago.

A thrilling story Of life on the Mis-
souri, river when Omaha was young
city and river of much Significance
was retold the other day by Capt.
Roger J. Teters, frat mate Of the
river steamship Stephen A. Bell.
which caught on fire and was burned
on sand bar just across from Omaha
IN the summer of 1859. The name
plate of the boat. valuable relic OF
silver, was found by workmen grad
ing up "a boulevard on the low land
just east Of Omaha. in Council Bluffs
Captain Teters came from his homo
at Marshall. Mo-. to get the relic.
Il was q young man then" said the
captain, "but had lived on the river
all my life. I was born at Miami.
Mo-, on the banks of the river. That
was my first trip up the river. We
came from st. Louis with q boatload
of knock-down houses for Sioux City.
They were houses built at the yards
and put together on the frontier
much like puzzle.
I'VE got as far as Omaha without
trouble. making fast trip Of it. We
stopped several hours there. Omaha
was lively, growing city then. Our
captain, man named Sullivan, met
a friend of his in charge Of another
boat, and we decided to race to Sioux
City, a trip Of little more than a
day for US. We had just started when
there was muffled explosion in the
engine room and the crew rushed out
with cry of 'Fire!'
1--WE beached the boat on the bar
across the river and little above
Omaha. By that time the boat was q
mass Of flames and we had to escape
the best we could. The boiler ,explod-
ed and killed two of the beavers.
The explosion had been caused by too
hot fires, prepared to get up steam
for the race. Before we caught a
down-river boat the captain disap-
peared and we never heard what be-
came of him He was to blame for
the loss, as freight boats were never
to be raced, that amusement being
left to the passenger crafts. The
boat was beached In seven feet Of wa
ter and we never recovered thing"
Teters, who later became a cap
tain and was for years on the river.
is the only living survivor o, the
wreck, he said. When he heard Of the
% L1f, q0,, n
by the graders he Immediately came
to Omaha to obtain the name plate
If possible. The plate was found, the
workmen gazing at 1t with interest
for a few minutes and then throwing
1t aside as worthless piece Of rusted
metal. Captain Teters. who is now
retired, took the plate back home with
him.-Omaha Correspondence New
York Sun.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-24
FIRST AS1OR AN ADVERTISER
One Of His Announcements Appeared
In the New York Gazette 100
Years Ago.

That tho first John Jacob Astor
was an advertiser is not generally
known. An advertisement Of his ap-
peared in the New York Gazette 100
years ago. 1t read as follows:
ITO let, for one or more years, a
pleasant situation and an excellent
stand for dry goods store, the corner
house of Vesey street and Broadway.
Inquire for particulars Of John Jacob
Astor, corner Of Pearl and Pine
streets"
The house advertised by Mr.. Astor
was one OF Ave which occupied the
Broadway front now covered by the
Astor house. built in 1885. Before
the Revolution It was the home OF
John Rutherford.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-24
Air Pressure Slows Tunnel Train.

Air Pressure Slows Tunnel Train.
The effects Of air resistance are well
shown In the 121a-mile Simplon tunnel
through the Alps, whore an exception
ally large amount of energy is required
to run the electric trains. The tunnel
which Is Is feet wide and Is high.
with q sectional area Of ESQ square
feet, has ventilating current OF $3.50
cubic feet per second. maintained BY
two large blast fans at the Brigue end
and two exhaust fans at Iselle.
B. Kilchenmann, Swiss engineer,
finds that trains going with current
encounter less resistance than In open
air up to 15h miles an hour, but at
higher speeds or In the opposite direc-
ton the resistance is much greater
than outside. Coasting by gravity down.
the per 1000 maximum gradient, a
train, even though going with the cur
rent, cannot exceed 35 miles an hour
on account of the braking by the air.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-24
Strenuous Business Demands.

II a mans heart isn't in his bust-
ness like the butcher, IL he isn't
hammering his business like car
penter, or jawing about 1t like dem
tist, or blowing it UP like blaster.
or firing 1t like a blacksmith, or put
ting 1t down like a payer, or kicking 1t
like job printer or throttlinS 1t like
an engineer, or raising cane about 1t
like sugar planter, or putting 1t like
a cigar maker, or punching 1t like q.
prizefghter, or spreading it IKE a.
painter, or testing 1t like chemist.
or measuring it like tailor, or hit
ting it like ball player, or boring 1t,
like driller, or talking 1t like an
auctioneer, or laying 1t out like an un-
dertaker, or weighing 1t like & grocer.
or dosing 1t like a doctor, or trying It
like lawyer, or lambasting 1t like
a cook, or nosing 1t like a perfumer'
or fighting 1t like soldier he might
as well call 1t failure and make O.
noise like a bankrupt.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-24

Have Made Large Purchases.
In anticipation large made heavy purchases for
ccrdi In house furnishings our stock strong
The lower than these goods
usually sold
FURNITUREn needed in the home
wdrobe tables See ou large assortment
We boughtT HREE direct from the
leading We also have large stock
and springs "Blue Ribbon springs
trunks and
we have and from the
grade
the home that would please
Chan buy a
Saddles And Harness
our department purchased
thoroughly dependable We ask
TO- them
Buggies And Wagons
In leading factories have made
Edgehed county fo
roads Doubtless
friends and the public generally to
bugg making of We have and OF
Try one of them
Undertaking Department.
We never let our stock consequently
hure
department both white and ooed people, all calls promptly
Edgefiield Mep. Comp y.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-24
Her Interpretation.

At a certain school the mistress,
feeling well disposed toward her class
during hot afternoon, sent one Of her
pupils to buy a pound Of plums' from a
fruit vender.
"And be sure, Nellie" she remarked.
as she handed dime to the little girl.
ITO pinch one or two Of the plums be-
fore buying any to see II they are
ripe"
Presently Nellie returned to the
classroom, her face wreathed In
smiles and presented the mistress not
only with large bag OF plums but
also with the dime.
For some time she could do nothing
but talk incoherently. Then:
Instead Of pinching only one or
two as you suggested" she said.
laughing, 'T waited till the man wasn't
booking. and piached whole bagful!"
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-24
Advertising a Duty.

II you have good thing. no mat
ter what it Ia, religion or business, q
sermon or q practical invention that
is serviceable or good, 1t Is your duty
to advertise it, to let your fellowman
know it and advise him where he can
get the best returns for his money;
the most complete satisfaction for his
minds and heart. The world would
be a dreary place in many ways II it
were not for ths ad-ertiser-H e.
Gyoffman.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-24
pIyerts Minds Of People.

To advertise in to advert or turn
towards, and advertising Is essentially
the great force for turning the minds
Of men and women toward a given
object. That 1t may be put to trivial
or unworthy purposes does not reflect
upon It's merits any more than the
transportation Of harmful products re-
fleets upon the railroad, or than the
fraudulent use of the mails discredits
our indispensable postal convenience.
Emerson P. Harris.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-24
Undertaking Department.

always
supply
white cored all calls promptly
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1913-06-15

ter clip out this schedule and paste it
on the back Of your lunch box:
Boat leaves Keokuk at $3.50; War
saw an hour earlier. Stops at Mont
rose at 10:45, Nauvoo at HOO. Ar
rives at Burlington at las. Leaves
Burlington at 600. Boat will walt at
Fort Madison for the evening train
from Keokuk Arrives home in time
to meet street cars.
The ladies have arranged for the
boat to stop at both Montrose and
Nauvoo to take on board any from
these points who are looking for a
fine outing and the busy Keokuk men
who cannot go in the morning can
take the evening train and meet the
boat at Fort Madison on the return
trip.
There's going to be a crowd on the
G. w. Hill next Thursday and there's
going to be an enjoyable outing.-Adv
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1913-06-15

and Burlington. There is going to be
some lively sport on the river real
soon Or miss my guess
Other members of the party spoke
of the advertising that was given Keo-
l1uk by them on their trip down from
Red Wing. One said: Every place
we stopped we were greeted by motor
boat men and newspaper reporters.
We gave out stories all along the line
about Keokuk, Lake Cooper, the big
dam and the regatta. and would say
THAT we directly interested three hun.
bred people They are all talking
about Keokuk and are coming down
for the big events"
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1913-06-15
GEN. CYRUS BUSSEY
Surviving Iowa General

Gen. Cyrus Bussey wal present at
the state encampment of the G. A.
r. at Des Moines during the week
Just closed and is one of the two sur
viving Iowa generals OF the civil war
General Bussey is well known to a
number of people In Keokuk, and
though never resident OF the city
the remains of his wife, who was 4
cultured and amiable woman lie In
peaceful rest in Oakland cemetery,
marked by a beautiful and graceful
monument, noticeable for it's grace
and stateliness.
General Bussey was born October 5,
1899, in Trumbull county, Ohio, and
was educated at different places
where his father was stationed as a
Methodist preacher When eighteen
years of age he began the study of
medicine. He removed to Bloomfield,
Iowa, in July, 1855. where he opened
large general store and soon became
a leading business man of the place
and exceedingly popular among the
people. In 1859 he was nominated by
the democrats of Davis county for
state senator and elected He was
a delegate to the democratic national
convention In 1860. which met at Bal
timore and nominated Stephen A.
Douglas for president
At the extra session OF the Iowa
legislature in May, 1851, called by
Governor Kirkwood to place the state
on war footing, General Bussey gave
warm support to the measures. At
the close of the session he helped to
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1913-06-15
Local Man Purchases a Handsome
Speed Graft at Red Wing,
MINI, to be Used on
Lake Cooper.
PARTY ACCOMPANIES IT
pond Lily Made the Trip From
Fort Madison to Keokuk in
an Hour Flat
Time.

After a record breaking pleasure
trip in his new high powered motor
boat from Red Wing, Mimi, to Keo-
kuk, Charles S. Pond was exhibiting
his speed craft to a half hundred
friends here Saturday. With Mr.. Pond
We're Messrs. G. j. Kfrch and Harold
Hart of Keokuk, John A. Latchow OF
Pittsburgh and ]. R. Trautner, man
ager of the Red Wing Motor company
Chandler Carter made the trip down
from Muscatine, and Mr.. Pond brought
the party and also F. H. Fowler and
Harry NJ. Phillips down from Fort
Madison, the last lap of the long trip,
in an hour flat. From Red Wing to
Dubuque, distance of 230 miles, the
Loaf consumed less than twelve hours.
The Pond Lily, by which the new
motor boat will be known, is of the
latest type, fully equipped with all
modern improvements and up to date
in every detail AS a motor boat it
will shine in the new Cooper lake.
The boat is &c feet in length, with a
5-foot beam. 1t is handsomely fitted
in mahogany, with nickel trimmings.
1t has a combination steering wheel
and motor starter, providing complete
one man control of the engine. 1t is
propelled by 4-cylinder 4-cycle light
weight, % horse power Red Wing
motor, which drives the boat at bet
ter than Is miles an hour. 1t is cleo
trio lighted throughout. The boat is
an exact duplicate of one purchased
recently by Lucius Teters, president
of the Chicago Savings bank and
Trust company, who is a close per
Isonal friend of Mr.. Pond.
Mr. Pond sees a great revival of
water sports around Keokuk this sum
mer and during the next few years
| Il am terribly enthusiastic about the
new boat and the SPORT said Mr.
Pond. "And | am not the only one
know of several others who have or.
dered good boats, one of which is to
cost between four and five thousand
dollars. ]. A. Trawick also has boat
On the way which will soon be here
lit is a 35-footer with speed of thirty
miles an hour.
Il only regret that Keokuk has not
a boat house. This is something bad
lly needed right now and for one am
anxious to see some kind OF struc.
ture up before the regatta. This is
what Keokuk lacks and the sooner it
| is built the better.
Our trip was a very pleasant one
and of the whole length of the river
covered by us there was not a stretch
of water so beautiful or SO pleasant to
lride on as Lake Cooper between here
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1913-06-15

raise the Third Iowa cavalry regi-
ment which won much fame in the
civil war for It's skill and indomitable
courage. He was commissioned as
its first colonel and always makes 1t
a point to be at its reunions. In 1864
he was promoted to the rank of brig
adier-general.
After the war he located at New
Orleans and became president of the
chamber OF commerce Of that city.
In 1858 be was delegate to the
republican national convention which
nominated General Grant for presi-
dent. In 1889 General Bussey was
appointed by President Harrison, as
sistant secretary of the interior
where he served until 1893
General Bussey," says one of his
biographers, left the democratic
party early In the civil war and be-
came a republican, often taking an
active part in the national campaigns
as a public speaker.
General Bussey has frequently Wis
tied at Keokuk. He is genial, COM
panionable man socially and has
many warm friends throughout Iowa
and in other localities where he has
been located OF later years he has
been located much of his time N
New York City.
He has always worn warm spot
in his heart for Iowa and is famil-
lar figure at the reunions OF veterans,
especially of the Third Iowa cavalry.
He met with enthuhiastic greeting
with his comrade General Dodge last
week at Des Moines.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1913-06-15
By Betty Dean

druggist and for each shampoo dis
solve a scant teaspoonful in cup of
water. Pour on the head gradually,
rubbing in well. Makes a soothing,
exhilarating, perfumed lather. This is
inexpensive and simple, but the results
will surprise you.
Mrs X; The wrinkles and lines In
your skin are probably caused by ex-
treme dryness. Here is preparation
which you can make for yourself,
which will remove the wrinkles and
restore the softness and natural tone
to the skin. Get an ounce of almozoin
at the drug store and dissolve it in "
pint cold water, adding two teaspoons
glycerlne. Apply before retiring and
leave over night This will remove
wrinkles, prevent crows feet and
make your face soft and satiny. It
clears and whitens the skin, too.
Laura: The dandruff of which you
complain is so easily remedied that |
wonder one will put UP with It. Dam
druff is an unsightly thing and posi-
lively prevents healthy growth OF
hair. Get rid of it by applying, twice
a week, a simple preparation made at
home by mixing one ounce of quinzoin
in " pint OF alcohol and " pint water
This is natural tonic to which many
tell me they owe fine growths of hair.
Kitty: DO not try TO reduce by
dieting or heavy exercise. ! have
often told how to reduce flesh without
rigid fasting or heavy exercise. re-
peat the recipe for your benefit: Get
ounces parnotis, dissolve 1t in IL
pints hot water and take a tablespoon
full three times a day before meals. 1t
is harmless and will do wonders to re-
store your slender proportions, be
cause it leaves the flesh firm
NJ. NJ: ! cannot recommend any
hair dye See answer to Fay for liquid
heautifier.-
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1913-06-15

NNs VA q The Home Beauty Parlof

Fay, If you find 1t hard to make
face powder stay on in summer, try
this simple, homemade. economical
lotion which does not rub of. Get
ounces OF spurmax and dissolve in II
pint hot water or witch hazel. Add
two teaspoonfuls of glycerine and let
stand until cold. Apply to face, neck
and arms, rubbing it in well. The
effect is natural and lasting. It seems
part of the skin and relieves that
sallow, oily look, while giving vel
vety softness to the skin.
Brown Eyes: From what you say
think your eyes are simply over
worked am sure all you need is
simple tonic. Here is one / always
recommend: Dissolve an ounce of
crystos in pint of water. One or two
drops in each eye every day will soon
show a great Improvement in sparkle
and strength. It may save you furth-
er expense of oculist and glasses. Try
It, Possibly your system is bit run
down, also For a good tonic see an
swer TO Wilma.
Wilma; Your complexion troubles
are doubtless caused by a generally
rundown condition, common in the
warm months. can heartily recon-
mend this tonic for purifying the blood
and building up of appetite and
strength. You can make 1t at home
at little expense. Just dissolve an
ounce of kardene (any druggist keeps
IT. in " pint alcohol. Add " cup
sugar and enough water to make
full quart. Take it regularly-a table
spoonful before meals. and see the
Improvement not only in your feelings
but in your looks.
Blonde: If your hair is changing
color, by all means get this shampoo
II will keep it light and fluffy; will
prevent or cure dandruff and remove
the excess oil which causes dandruff
Get some plain canthrox from your
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1913-06-15
Billy sundays Prediction.

UNITED Press Leased Wire Service.]
TOLEDO, Ohio June 14.-Billy Sun
day, evangelist and former profession
al baseball player, conducting SER
les of revival services here, believes
the Maps and Giants will fight it out
for the worlds championship this fall
Sunday who is a keen student Of the
national pastime game, sums the race
as follows: This has been year of
surprises SO far. It looks to me very
much like Cleveland
Read The Daily Gate city. 1oc
per week.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1913-06-15
Following Washington Tariff Hearing
Precedents.

Judge-"Who is that man who
keeps manifesting such an interest in
this murder trial?"
Bailiff-@That's the prisoner, your
honor. He is little nervous about be-
ing hung, you know
Judge (sternly) Tell him there
must be no more insidious interior
ence on his part. No one with a di-
rect personal interest has right to
be heard in this proceeding. "-Chica-
go Inter Ocean.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1913-06-15
ADJUSTMENTS.
Warsaw Odd Fellows Excursion.

The big steamer Saint Paul has
been chartered by the Warsaw Odd
Fellows for their excursion on Thurs
day, June 26 to Fort Madison and
Burlington over Lake Cooper. The
boat will leave Warsaw at s o'clock
and Keokuk at 9, returning leave
Burlington at o'clock In the even
ing for twilight trip over the lake.
There will be good music and dancing
on board and tickets will be but so
cents for the round trip, children at
half price. -Ady
Lake Cooper Schedule.
II you are going on the Unitarian
excursion over Lake Cooper next
Thursday, and of course you are, bet
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1913-06-15
ODD FELLOWS
MEMORIAL TONIGHT
Services In Honor of Deceased Mem
bers VIII be Held
at Trinity
Church.
REV. LATHRoP TO SPEAK
Graves Of Departed Members viii be
Decorated by Committee
This Morn
Ing.

The Odd Fellows from the three
subordinate lodges of this city togeth-
er with the Rebekahs will congregate
In Trinity Methodist Episcopal church
this evening at eight o'clock to OBJ
serve memorial day services.
Rev. A. H. Lathrop will give the
address and appropriate music will be
furnished by the choir and orchestra
while the church will be decorated in
keeping with the occasion. Commit
tees will visit the cemetery this morn.
ing to place boquets and the /. O. o.
F. pennant on the grave Of each de-
ceased member.
The program for the services is as
follows:
Orchestra selection.
Hymn No. 3o4, 81 Heard the Voice
of Jesus Say by audience.
Prayer by the pastor.
Duet, Face to Face by Mrs.
Anna Belzer and Miss Rose Pelz
Reading Of list of deceased mem.
bers for the past year.
Solo, Calvary" by Harry Talley.
Offertory.
Address by Rev. A. H. Lathrop.
Hymn No. 564, God be With You
Till we Meet Again"
Benediction, Rev. A. H. Lathrop
Orchestra selection.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1913-06-15
List of Deceased Members.

The following is list of deceased
members for the past year:
Colfax Rebekah lodge No. 4, I. o.
0. F., Minnie NJ. Matheney Isabelle
Van Camp, Mary Booth, Mary Kiefer,
Geo. Englehart, Edward Walsmith
Keokuk lodge No. 10, /. o. o. F.:
H. B. Hardin, Thomas Moffet, James
Cameron
Puckechetuck lodge No. 43: John
g. Fry. B. F. Hambleton. J. E. Kin
net, ]. Ross Robertson, g. P. Doug.
las. Geo. A. Brinkman, Louis Hartel.
Herman lodge No. 116: Geo. Engle-
hart, Edward Walsmith. Jacob Lesser,
Geo. Schneider, Frank Piker.