The Birmingham age-herald., 1913-04-13
This Ad Is For Automobile Dealers
Only-and Only the Live Ones

to business with him if you are on the ground.
EVERY DEALER IN AMERICA KNOWS the heads
of this organization. You all know Walter B. Elan
ders. He has always given his buyers more-and
forced his competitors to give theirs than they
wanted to.
HE TT WAS WHO FIRST SAID, sMagneto included,
of course He who first put up .foredooro body
on thousand dollar car-after cutting the price
of the most popular and the greatest $3.50 car to
$1,000 It was Flanders who forced all other makers
to equip with demountable rims, by doing it first. He
: who said, 'same electric starter as the Peerless
on a $235O car when most $4,000 cars were still with
out starters.
AND FLANDERS HAS DONE MORE for the dealer
than any other He it who five years ago orig
mated the ''sding scale Of discounts to stop the
gouging of the little fellow-the small dealer, who
in the aggregate dsposes of so per cent of the prod
luct. He who sent copy of his dealers contract
to every dealer in the United States to show that
all treated alike, while other makers were
''dckering'' with theirs. Yes, you know Flanders
and you know why other dealers don't approve of
his methods. Good reason isn't thereg
AND YOU KNOW McGUIRE-if you don't happen to
know him personally, you certainly know him by
reputation. VIM. +. Mcclure is known in trade
circles the former production manager of the
Ford Motor Company-the man who seemed to
the imam behind" isn't well known to Dealers
but you've heard it said if there's in the
industry who produce in greater quantities
than any other it is Mcclure. Come and meet him
he'll show you the s'25" himself.
E. LIE ROY PEILETIER you all know personally. You
know his advertising and its instantaneous results.
"Roys'' advertising has sold automobiles
than that written by any other man. He knows
you knows your problems and knows your terri
Pelleer will furnish you with copy to run locally
and when occasion requires, he will be glad to write
special copy to meet your local conditions.
YOU'LL MEET TWO NEW FACES-Walter NJ An
thony, Comptroller, and G. A. Forster Commercial
Manager, in charge of sales.
MR. ANTHONY IS THE MAN you'll deal with at the
financial end-and you IL like him. He's
combination of keen business acumen and royal good
fellowship. In short, he is business man Of breadth
and character and poise-and saving sense of hui
NOR You I'll like Anthony-and that makes business
dealings lot more pleasant.
AND YOU'LL LIKE FORSTER. lie comes from the
y Burroughs Adding Machine Company We don't
know it all yet in the automobile business you know,
and tho you'll look with suspicion man in
this industry that impression will be dspeled in the
first five minutes you with Forser-and then
you agree that he, we'll Anthony, ''belongs"
in this organization of specialists and experts.
AND YOU'LL FIND in the other officers and in the fac
tory not scores, but hundreds of men you've known
for years-experts, specialists all, and you'll
cude that if the kind of you've been wanting
the kind you'd design and make yourself if you had
the capital and the factes-can be made, then this
organization make ito the Queens taste
and yours
THE CAR rs HERE ready to and to ride in. Deliver
les in quantities will begin in June. You've been
looking for this car for yearscome to Detroit the
first train; see and try it out for yoursef-and tell
us why you think you sell more Of them in your
territory than any other dealer.
NOW NULL THIS OVER: You must realize--you who
have watched the trend of thingsthat this automo-
bile business will gradually narrow down to few
big ones. 1t will be contest between giants.
TODAY, WHEN MARGINS OF PROFIT to the maker
small that ninety per cent of all the buyer pays
goes into actual automobile value and service when,
in other Words the profit per is very small only
those makers who have the financial backing, the
facilities and the experience necessary to produce
cars in quantities. survive
WE'LL TELL YOU FRANKLY that we are going to be
very careful in selecting representatives but
we've signed up with dealer it will be our pol
icy to stick to him long he is eighty per cent
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