The Wallace miner. [volume] (Wallace, Idaho) 1907-current, 1913-12-11
PUBLICITY CAMPAIGN
BY COMMERCIAL CLUBS
PRESIDENT OF STATE LEAGUE
URGES COOPERATION WITH
LOCAL NEWSPAPERS.

Inc lQdhC state League o. COAH-
mercial Bodies, under the active lead
ership Of its president, r. c. Beach,
is accomplishing much in the way Of
attracting the attention Of homeseek-
ers and investors TO Idaho AS the
name indicates, the league is presum-
ed to represent the concentrated eff
forts of local commercial bodies
throughout the state, and necessarily
Its success will be measured by the
support given by the local bodies.
President Beach is devoting much
time to the work, in fact more than
could he reasonably expected from
one who Is so heavily loaded with pri-
vate business affairs. He and his as
sistants are doing their part, but
what are the local organizations do
ing? Take the commercial bodies of
this district, for instance. If they
have done anything to show a direct
interest in the efforts Of the state lea
que, we have heard nothing Of it.
Recently The Miner received a cir
cular letter from President Beach in
which he outlined publicity scheme
which would be effective beyond ques-
ton and which could be carried out at
the minimum expense. He says:
Tho Presidents Plan.
Am writing your commercial club
today asking them to participate IN a
statewide movement of publicity
which if a success. will put $4,000
publicity issues of Idaho newspapers
in the hands Of people outside of the
state of Idaho. Whether or not you
contemplate issuing a New Years edi-
ton. the idea of the league Is to have
the secretary of the commercial club
furnish the paper or papers of your
town with good honest publicity mat
ter pertaining to your town and the
surrounding country.
"The advantages of your town, its
churches, schools, banks and other
public institutions, in fact anything
which honestly illustrates the advan-
tages of your country; then to ask
you, through your columns, to arouse
town and country enthusiasm to q
point where each reader of your pa
per will, on New Years or New Year;
week, send the paper to some frlent
or relative back in the east or middle
west.
IF there are $50 newspapers in thu
state and the circulation of each pa
per would average 1000 and third
of the subscribers will do this, yol
can see where in the first week OF tn
new year $4,000 publicity factor
would go out from the state, telling o
our numerous advantages in grea
cooperative effort, costing one cen
and small effort to each subscriber
Seed thus sown is sure to take roo
somewhere, at some time. 1t ma
take months and 1t even may tax
years to get returns, but any stat
with our advantages, needing popula
ton so badly. is bound to achieve re
suits sooner or later Can we not q
it?"
Little Local Interest.
This letter was sent to every news
paper in the state and every one o
them Is ready to do its part In carry
ing the plan into effect. The officer
of every commercial body in the stat
no doubt also received letter on tn
subject, but so far as this county !
concerned the seed seems to haV
fallen on barren soil for UP to date n
move has been made toward carrying
out the suggestion Of President Beach
The plan has two decided advan
tages, 1t would require little none.
and at the same time 1t would Civ
every section of the state the advan
tage of publicity adapted to its par
ticular locality and through an estap
lished newspaper, which is the bes
medium of reaching the people IN
Miner thoroughly believes in adVertls
ing the advantages offered by the stat
to bring in settlers and investors am
is ready to cooperate with the com
mercial organizations to that end. II
the meantime it will continue 10 e.
! ali possible in that line independently