The Daily Missoulian. [volume] (Missoula, Mont.) 1904-1961, 1913-02-10
NEW YORK FR0WNS
ON Low NECkS
SCHOOL GIRLS OF SMART SET
ESCHEW FRlllS AND SEEK
SIMPLICITY IN DRESS.

There is a wave of tacit opposition
TO low-neck gowns for girls sweeping
through the Fashionable boarding
schools of New York, says Nancy Nor
ton, arbitress of feminine fashion, in
the current issue of Good Dressing"
A young girl in a New York boarding
school, she writes to her friends at
home, dwelling at length upon the all
most studied simplicity in the fash
ionable frocks of the season. Most of
them are round necked. with some
cut in a tiny point or square neck,
but the girls who come to school
with low-neck dresses from home
scramble around for fuckers and
things in a hurry when they dis
cover that they are out of place among
the girls whose taste they respect.
This letter is one of many features
of the first issue of Good Dressing"
the new fashion magazine which is to
be issued monthly for the women of
Missoula by the Missoula Mercantile
company.
Another feature is the selection of
the three Easter gowns which he likes
best by William Faversham, the
va iNi'it WI L CIV VI iiSiii seq > IN
doesn't know anything about style,
but he knows what he likes. Particu-
larly. he likes to see long sleeves
worn on the street, in order to hide
those bony elbows
Another stage celebrity, Miss Julia
MarloWc, also has something to say.
She picks out the Easter bridal dress
that she thinks most stunning. It is
of ivory-white satin, but the dignified
and simple lines which Miss Marlowe
favors car be produced in other ma
terials, Above all, says she, don
overlook the orange blossoms, for "a
bride without orange blossoms is only
three-fourths a bride
Good Dressing" in which the M.
M. Co. takes much pride as the per-
sonal organ of the store, and as an
authoritative style guide for the
women of Missoula, is filled with the
latest fashion news of Paris, New
York and other style centers. 1t shows
in great profusion the new French de-
signs, American fashions adapted from
the French, and American styles. For
each design the store has in stock pat
terms from which the garment may
N'''i ~ it''' w CT l'Iii CT INV
cost.
Good Dressing which is an attrac-
tive magazine of 50 pages, with a
cover in two cOlorS by Harrison
Fisher, also contains numerous Depart
ments covering all the phases of dress.
These are, for example. style charts,
a unique idea. One shows what colors
harmOnize and what cOlorS clash. The
other tells just What hat, what dress,
what gloves, what shoes, what ~ieNelry
to wear on any occasion. Experts
write on how to fix the hair, how to
make over hats, what the new dress
materials are. There is also a bril-
liant letter from Paris.
The publication is edited by the edj-
tors of the Ladies' Home Journal, the
well-knoWn Woman's publication. Its
complimentary distribution to the
ONE of Missoula and vicinity is
made possible by an arrangement
which the MissOula Mercantile COM
pany has concluded with 5000 other
leading merchants in all parts of the
country whereby the magazine is is
sued comparatively. Each merchant,
however, has a small part of the paper
specially printed to bear announce
ments of his own store, thu making
1t the private organ of that store.
Hereafter Good Dressing'' will be
ready for distribution to regular GUS
toners and other women of Missoula
and vicinity on the fifth day of each
month.
The number of colleges in the United