The Birmingham age-herald., 1913-09-14

| The dealers were taken through the
different departments in small divisions
which were in charge of members of
the sales and service departments. The
| inspection was systematically arranged
| by Manufacturing Manager II. Hum
| phrey, so that the dealers could take in
! at a glance a great many of the details,
and get thorough insight into the de-
velopment of Hupmobile product, from
the work on raw materials to the final
| assembly.
After the morning session, the dealers
were driven to Belle ISLE. where an in
| formal luncheon was served at the De-
troit Yacht club.
Returning to the factory in the after
noon, a laboratory demonstration of the
self starter and an explanation of the
| improvements and refinements on the 1914
| cars were given under the direction of
| f. E. Watts, chief engineer. and Don T.
Hastings, assistant engineer,
| "Wednesday evening the dealers were
the guests at a theatre party at the
Garrick theatre, where Blanche Ring
was playing when Claudia Smiles.'
| "On Thursday morning the business
session was held at the factory. which
was presided over by Assistant General
Manager Frederick A. Harris At this
session talks were given by the heads
of the various departments relating to
the 1914 policy of the company.
The first speaker was r. G. Neigh
| bors, sales manager whose subject was
THE Advantages of Selling Hupmobiles
| Exclusively. Mr.. Neighbors called
| particular attention to the necessity of
every distributor paying closer atten-
tion to the intensifying of sales
| throughout their entire territory and to
| the cultivating of an encouraging sales
organization in the small towns and
districts
81,
+, Fox Jr.. technical and service manager,
whose subject was THE Results of
| Good Service Mr.. Fox took the oppor-
tunty TO point out that service to
owners was quite as essential 10 the
building up of the dealers organization
as the actual sale of the cars and that
an Investment in a complete repair
parts depot in a territory, with cornpe-
tent mechanical service for the dealer
and the sub-dealer was quite us neces-
sary an expenditure for the dealer who
| intends to build up permanent and
| stable business, as any of the Items of
overhead such as rent, depreciation, ETC.
IS. II. Humphrey, manufacturing
| manager, told the dealers what the CO.
operation of the factory was doing in
! the way of production problems and
delivery and outlined number of i'm
provements that had been made during
the past season along the lines of sys-
tematic production and prompt deliv-
cry.
"Frapk j. Mooney, advertising man
ager, told the dealers why they should
take the advertising campaign of the
| company seriously and consider it as
an essential tlrt of the selling cam
paign. Mr.. Mooney pointed out how
the advertising from the factory was
| considered necessary unit for the
greater good of the entire dealers or
! ora IN iza on f,1
need to any particular territory.
| Charles e. Christian, the Kansas
| City representative of the Hupp Motor
| Car company, represented the dealers
organization and gave an Interesting
| talk on distribution in which ne went
into some of the problems that the
dealer has to contend with in organiz-
| ing a corps of salesmen and sub b-dealers
| throughout a large territory
| THE session concluded with talk on
| 'Hupmobile Spirit by T. r. MacManus,
of the MacManus Advertising agency.
| who acts as advertising counsel to the
Hupp, Motor Car company, and through
whose agency the national campaign is
handled Mr.. MacManus took as his
theme the slogan, we believe the
Rupmobile is, in it's class, the best car
in the world and contended that it
was not only necessary for the factory
teXecutives and the dealers organiza-
tion TO believe in the Hupmobile, but
that it was up to the dealer to spread
this belief and fix this conviction
fairly In the minds of the buying pub
lie
From the business session the deal
ers We're taken for a trolley ride in the
private car the Yolande. which car
ried them out along the lake shore to
Cramer's Lake Side Inn. Lake st. Clair,
where a fish and chicken dinner was
served.
+ Returning in the evening the con-
vention was brought to a close by a
banquet at the Hotel Pontchartrain
Outside of talk by General Manager
Charles D. Hastings, on the business
aims and policies of the company. and
| the appreciation of welcome on behalf
| of the dealers by Fred I. Willis, the
| Indianapolis dlstributer. the banquet