The Ellensburg dawn. [volume] (Ellensburg, Wash.) 1898-1914, 1913-07-24

| more enthusiastic over its possibilities
| than we are. We know what we
have, and know what we are talking
abuot We are satisfied that IA sin
| gle look at our Indicator will convince
you of its possibilities and merits.
The Advertising Device will work au-
tomatically in any place; it is indie
pc ndent of the indicator, and can be
set to change Advertisements as often
as desired, and hold the same in view
for as long time as you desire. The
Advertiser can be used in stores,
banks, hotels and all places where adj
We. Using is desired The cost to
manufacture this little machine is
about $l5 and the cost to equip "A
car with street indicator and adver-
Using machine complete is approx
mately $50
Scope of the Company
The company owns and controls all
patents granted, pending or applied
for; all improvements on Indicators
subsequently patented or to be patent
ed by the inventor 1t is the purpose
of the company to manufacture and
install Advertising Devices and Street
Indicators in all places where they
can be profitably employed, as soon
as they can be produced. The COM
pany was incorporated and capital
lied for 100000 par value per share.
ST. 10000 shares of the capital
ization have been paid the inventors
for patents and good will; the re-
naming $4,000 shares are practically
intact, only about 2 800 shares having
been sold to meet initial and rum
ming expenses.
Some three months ago an electric
street railway company, after having
this presented to them. instructed
their engineers to iake a thorough
invcstigat as to. the practicability
of the Street Indicator: the report
received was of such favorable nature
that the railway company Immediate
ly requested the equipping OF one of
its car lines (abOut 20 miles throu IN
the most populous part of their city
in order that the officials might sat
isfy themselves by seeing the indicat-
or in actual operation. The fact that
this request came as result OF their
own inspection makes it reasonable
to assume their intention is to install
the device over their entire system.
Representative railroad thought, IN
quest for the ideal service, demands
that il shall harmonic with actual
service conditions that it shall aban-
don the mechanical equation with its
liability to failure. and that it must
cast adrift from dependence on hui
man performance, with its faulty
jud yment and defective memory, and
ever strive for perfection.
Our Indicator Company and Its
Bright Future
Our Indicator Company is at pres
ent controlled by three gentlemen of
high standing. with high class bust
ness ability, expert electrical mechan-
les, good American citizens, and well
able to direct the affairs of the Com
pany Desire capital to promote this
proposition. The cost to equip the
street car line above referred to will
require approximately $4,000 this
would cover rent. buying machinery,
tools, materials and the expense nee
essary for the complete installation
of the twenty miles line that is re-
questcd by the railway company.
The Earning Capacity of This
Proposition
The earning capacity of this prop
osition is practically unlimited owing
device. | consider this "A first-class
proposition. The revenue from the
Advertising Device in connection with
the Indicator ought to pay not less
than 100 per cent or more on the in
vcstment after the first year Will
give you an illustration of how this
proposition will go after dividends
and profit. once it is introduced, in
stalled and in operation. Just one
city in this great land of ours. not
the largest nor the one with the
greatest number of street cars in OPP
Grafton either. This city with the
reputation of having the finest street
car system in the world, should b.
equipped with all modern, practical
i'm provcmcnts for the convenience and
benefit of its passengers and en-
ployees they are at present time OPP
Grating 1900 street cars. each car car
rying about fifty advertisements tyou
have seen them around under the roof
on the inside of the cars) suppose the
advertising company receives lc a day
for each ad. (Which is supposed to be
very REASONABLE, might add. just try
10 90 SOlDc StIcti GIL duNtI 'ISiHS
some time( for 50 advertisements is so
cents day for each car. or $500
day for 1900 cars, and 365 days.
that is only 1922 900 a year in just
Done city. Now suppose we put our
Street Indicator and Advertising De-
vice in the same cars without in any
way interfering with present arrange
mcnts (present advertisements includ-
ed) suppose we charge them only 4
of cent day for a live ad.. Zone
that comes and gocs), that will be
pretty good, $500 day or %146,O0O
| a year from the same number of adj
vertisements that the cars Mt the
present time are carrying. How much
| il will be when we putt en- or TWEEN
ty times as many advertisements in
our device as the cars now are carry
ing. Suppose we cut the $l46,000 in
| two again, to make sure that we are
on safe basis, and we have $4,000
for the first year. 1t will cost APP
proximately $50 car, or $4,000 to
install the 1900 cars, complete. Can
you see any money in ita
This is a fine proposition without
doubt; this proposition will stand the
most thorough investigation, which is
most earnestly courtcd. This sys-
TEN of advertising will work out big
| LII l;y;Iopdc in cOupactiOn with any