The herald and news. [volume] (Newberry S.C.) 1903-1937, 1913-02-14
F., HtSY PERSONS DO Il.
,SinS What a Strange and Pro
King Thing Human Nature lS.-
Much Annoyance.

perversity of human nature can
be more strongly brought out
n in the experience Of a newspaper
blisher. Take, for example, a list OF
Bscribers containing hundreds OF
hes running often into the thou
nds. In regulated Offices some sort
system is attempted to be main
ined in the handling Of the names.
For instance, in an Office where II IS
arranged for all subscriptions to ex-
Dire either on the first or the htteenth
of the months throughout the year, so
as obtain uniformity and regularity IN
collecting, etc., statements are sent
TO subscribers two weeks before the
expi alton of their time.
Right here is where the perverse-
ness comes in. Instead Of sending
word to continue the paper, so many
will wait until after the two weeks
pass and their names are dropped,
when they send for the missing papers
putting the office to much Inconvenience
and trouble, and also running the FISK
TO themselves of not getting PACK nu'n-
bers, owing some times to the demand
exceeding the supply Occasionally this
request is accompanied by the remark,
what did you cut me of for? you
might have known chat I wanted the
paper. Next time don't stop my paper.
The mail man is supposed to keep IN
mind next year that these particular
persons want their papers continued
whether they notify the Office or not.
Some of them get real mad, but the
great majority of them are sensible.
In this connection it may be well
tsMstate that in preparing these semi
monthly statements it stands to reason
that occasionally by mistake some
subscriber gets a statement when he
IS not due one or that subscriber who
is done one fails to get it. No har"1
is done in either case, it is so easy for
a subscriber to look to his or her Ia
bel and it IS very strange that so many
fail to do so.
Few newspapers Offices take the
time and trouble to prepare ana
send out these statements regularly
and promptly every two weeks. the
Herald and News does ityfor the &C
commodation of its numerous sub
scribers. It is not obliged to be done
and may be discontinued at any time,
because there is much more and more
important work in a printing Of
fee demanding the attention OF
all engaged il it. So it does seem that
it is little enough to ask subscribers
to look at their labels or at least to be
prompt in acting upon receipt OF no.
tifcation.
There is absolutely no faVoritlsm
shown in the discharge Of this tax
ing duty, the high and the low, the
rich and the poor, the white and the
black being treated conspiciously alike
"a Pierpont Morgan and Butler each
receiving identically the same treat
ment.
It so happens sometimes that cred
it fails to be given or that a name
is overlooked and allowed to remain
on the list for some time after 1t
should have been taken off. Such mis-
takes are liable to occurr in 'the best
regulated Offices
whether you get statement or not
keep posted as to the label On your
paper. When your time is out notify
the Office that you want the paper
continued to your address, either by
cash remittance or by word that you
will send or bring the amount soon.
And this latter part OF the proposition
does not mean for an indefinite per
iod, or for long time, as some seem
to think, but for reasonable length
of time, little while so to speak. 1t
is ruling by the postoflce depart
nent and not by the newspapers, a
fact that is either misunderstood or
overlooked by a great many readers.
In Now as to another phase Of the mat
ter misunderstood by few Mr.. A,
and Mr.. B. are near neighbors. The
expiration of their subscription to- The
Herald and News occurs at the same
time. Both received the little state
ment sent from the Office, and the two
weeks have gone. Neither has paid
Being such rear neighbors and close
friends, Messrs. A. and B. are more
or less familiar with each others az