The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1913-06-09

Baltimore, Md, June S.-One of the
ablest and most effective of the thirty
advertising sermons delivered in Bal
timore pulpits today in connection with
opening of the convention of Associated
Advertising Clubs of America, was that
of g. Grosvenor Dave. OF Washington.
editorial chief of the Chamber Of Com
merce of the United States, and editor
of the Nations Business. Mr. Dawes
text was from the prophecy of Zachariah
Chapter eight. verse eighteen: Speak
ye every man the truth to his neighbor.
Mr.. Dave said in part:
importance of Confidence.
The great cohesive power of civiIiza-
ton is confidence. Without mutual con-
fidence among the millions of our people
we should, tomorrow morning, be a mil
lion fretfu. irritable individuals. With
confidence in each other we get along
well, We nit together. we live. we make
what is called society.
THE invention of credit based upon
mutual confidence is what accounts for
the tremendous development in every
line of business that has come within
the memory of the Eray-haired men
seated in this church. What is ii that
has put up your churches, your Young
Mems Christian Associations, your great
its institutional life)? 1t has been con-
fdence in the other man; it has been the
realization that on the average, each
man will speak the truth with his neigh
Dor when he pledges himself to carry
part of the load OF construction. What
holds your city together? 1t is the gen.
eral feeling. Notwithstanding momentary
criticisms and gusts of passion. that the
men you have selected to carry on the
affairs of your city are worthy of con-
fidence. because they are men just like
yourselves and you are worthy of con-
fidence.
Nation Is Example.
And when you get into the still more
remote relationship with the nation and
its government as a whole, though You
know full well that many unprepared
men go to Washington, and perhaps some
here have voted for such, and though
YOU know full well that a big business
machine affecting the interests of
tremendous country will have errors and
defects. you have the same confidence
as Washington and those of his day in
the belief that the average man, wherever
he is placed. will measure up to his
duty and in that sense speak the truth
to his neighbor
Let US hiring it to bear upon business
In fifty years a transition has come in
and. at the same time, potent for evil. |
We have ceased to be an almost exclu- |
sively agricultural nation; We have |
come to be an extraordinary manufaC-
turing nation. We have learned the trick !
Of taking the native resources of this /
country and giving them their ultimate |
value in manufactured form. We are |
Ceasing TO be exporters of raw materials; !
we are coming to be tho leading manu-
featuring nation of the earth, though |
we are not Yet there. False advertising !
IS as distinctly a lie as If one man /
looked another in the eye and told him /
that which was untrue.
Our great and growing country. not
quite so busy now Conquering inert ma
tire as IL was fifty years ago, has turned
back upon its tracks and is-as We who
are optimistic demonstrating to the
details and oVerSights that come from
the rapid conquest in which we all in
dulged. We now see that an untruthful
is an enemy to society and the
more successful he is the worse enemy
he is. Tn" enmity between him and So
riety is that he has risked the sacred
bond that holds society together-conf-
denCc. Speaking in hrOadest terms, it is
In this interchange Of commodities that
we see the need for speaking the truth
We also must realize that the great
average man desires to speak the truth,