Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1913-02-19
MUST KNOW WHERE
TO GO FISHING
AND THE BAIT
Community Advertising Is
Likened to Gentle Art Of
Angling By Roy Bedichek
in Speech Last Night.
WHAT PUBLICITY
HAS DONE FOR DEFINING

comparison with which Roy h.
dichck. secretary of the Dcming
chamber 81 commerce introduced Is
rattllug good speech at the CONNER.
cial club last night, on what pub
licity and Live Business Men Have
Done Tor Dcming"
Mr. Bcdichck gave. in Coudeus Il
form. the results Of the rcmarkHbio
publicity campaign witch has pat
Deming pn the map. That d ~ On
the map was indicated by President
i[ascnan. when ln introducing Mr.
Hedirhek he told Of the casteruer
VINO, when he heard OF Albuquerque
asked. ~ IL was anywhere near DEM
ing"" Mr.. Bcdlchck commented on
the lack Of enthusiasm with which
the story was received and handsome
IS compared the sensible trmpcrd-
turV" of Albuquerque with that ~
Dcming to the lattcr's diuadvantage
Then after q few more ploasantrics
he launched into hts fishing story. tie
told of one fisherman who baitcd ono
hook and lay all day drcamily watch
ing flies light on the cork while he
thcVed tobacco. and who took home
ono or two small flah and cusscd the
hard times The other man TOOK
along u candy bucket FUN OF bait "a
"a wagon aud set out pole lines ana
he made the river look like net
work. rehaiting each hook az fast as
ne caught = fish ana carrying home
enough Tor his family and the whole
ncighborhood. and optimistic over the
business outlook Tho first man VAS
liScned to the man or town tina.
doesn't advertise ana the second man
OF the parable 20 the one that does.
The scientific advertiser knows what
bait to use and where 20 throw ms
limos and he is al u all the time. 1t
! Is nov three years since Deming COM
mcnccd casting her hooks into tho
public prints" said the speaker. ana
! you don't hear any complaint " hard
( times In Dsming nor haven't Tor the
past three wears.
MIR. Bedichck divided Beming's ad-
| ,crtis.ng into three kinds, general de-
,eIopment news sent out 10 such pub
/ llcutious as care 20 use II. patio I'D
I , artising in farm Journals of the mid
/ a., west. and displays at land shows
! and fairs.
MIR Bedirhck continued.
Late u the ian 81 lgll the Woo
| president at the Federal Light ana
| Power company was visiting that
! company plant al Las NegeA \
! stockhoIder ct the company told Mr.
! Chupollc that pemiHg was coming to
| the front pumping water Tor irrigh-
7 ton, and that he should investigate
. the power plant proposition there \
/ half dozen ui this CUinpnnNs exports
Investigated and every time ono
dropped into town the chamber 81
commerce had him handled properly
don't mean hy this that anything
was concealed ar tn" possinlll'l'-
I u,crruted, but merely that the re-
sources of tho section were property
| present I'd To- him and conditions
/ faithfully represented. The result
was that the old company was bought
aud is holdings transformed into a
modern plant and fifty miles OF trans
mission line constructed during 1871
This cumpauys budget tor bcmint
Tor lgl2 carried SiO0 600 iu improN e
mrnts. and by the end of 1914 tbs
company viii have more than 81 600.
goo invested. and acres upon acre'
ui farm land viii be- developed which
would otherwise have lain idle fol
years
How did the stoCkhold ~ come 1,
send Mir. Chappeile Co bcmlngf SIN
ply because ha knew there was
+ large noise over az Demiug. ahou
pumping water for irrigation VIVA
was this u0isc9 Publicity. | douh
10 the man could ten how he iniot
]
saw the Albuquerque papers full %
Defining news. Perhaps he talked q
SOMEONE who had been drawn ther
by publicity Ia another medium.
"Now l"t NJ take up another view
4 ! Let us say that man iH leaving Na'
York for the Pacific coast hv way "a
west Texas. New Mexico and Arizona
/ stopping 80 various points. WIN
chance viii he have 90 hearing O
Doming? tf pemlug has not bee
, | crCntiug stir IN advertising Itself
. would he u 100 to I shot ai the bos'
4 | ON the other hand, NJ Deming IA
4 been a,ailing itself of every oppur
. tunity 10 secure favorable publicit'
% he can not pass through the sectio
3 without hearing favorable common
/. about the town. IN other words
y pays 20 have many lines set
. Again suppose that the Sew YORK
= 81 had iust happened 20 get OFF
! train al Demlng-a chance that woul
y come once IN one hundred thoushn
times. Unless he saw something dotn
his visit would he unevcnttul But @
!, q matter Of fact he would see thcr
!, the results Of previous publicity.
"This month has not only seen "a
contract closed for 100000 centts
power plant. but II has Witnessed ~
4 closing Of "a contract Tor the develop
- ment Of 900 acres n9ar pcming b
. Pittsburs capitalists. This compnh
has already arranged for the cooper
r. alton of three railroads IN dlFtfibul
"a inE more than one million pieces
q advertising literature concerning IN
e Dcming district"
- conversation between % ihhd d'
= Vcloper and man who knew SONS
+, thing about Deming iu Idaho, led
" this" Nv, Redichek said. The cos
j. taiist wrote to Dcming people an
q they gave the letters a. inc rhanh'
~ commerce 4 reply We puiNn'
y for each inquiry
\ publicity and the maintenance
/, the chamber Of commerce mas 'o'
a pcminR about see. 000 In the lai
W three years" he said 'For ever
y dollar invested, stO0 has been hfous'
- back,
"our most lmportan, contributor