Arizona republican., 1913-01-19

ou,s ation backed by your money and honest beliefs in your country. How about the Salt River valley and it's advertising today" Thousands of farmers would come if they knew of the opportunities here? Hundreds of business men, bankers, capitalists anu industrial agents would he here in short time if they only knew of the latent possibilities, but they don't know Thousands haze not even heard of the Salt River valley.
 Now. aftCc taking under consider alton the wonderful possibilities, should say nothing has been done. Let us take our various organizations in Phoenix. We have a Merchants and Manufacturers association more fer self protection than for advance ment and advertising, really doing little in the way of placing the val ley and state before the public a; large
 The :ealty board of Phoenix is composed of the real estate men oi Phoenix fairly long on boosting bu, terribly short on capital inNC-ted in adv, rtising Now we will take in" board of trade This organization iS composed of both business men and real estate men. It is de serving of . great dca! of praise. Their intentions gre ight but like the real estate 1 board, are short on the proper amojnt of capital to advertise.
 The board pays it's rents ard some l inadequate salaries and by virtue of i'm, fir | Gocs get out sumc very effective 1 write ups Then the real estate men i should all do business on thcEa own
 nook but do very little advertising. 1 About the only advertising done l is by one real estate firm and that 1 is the Mesa Improvement company l of the Chandler ranch lands. During 1 the past year and a half. l should I say the Chandler ranch people have l spent more than three times as much i money in outside campaigns than all | combined organizations and zeal estate firms in the entire Salt River
 valley.
 T firmly believe that large per !! centage of the farming investments
 made in the valley outside of the | Chandler ranch in the last year anu
 a half are either directly or indi'cct- l ly due to Chandler advertising. Now if one man and his company can get such an advancement in the Ccndl-
 tion of affairs in the Salt River valley. what about work that could
 be accomplished by the proper or l ganization of the people of the val ley. What | think we need is not d | niz Inn 1 = ton of what we now have, making
 one association with its different 1 branches each devoted to diffo ent
 business; it's real estate department, it's financial department. it's civic de
 partmcnt, it's farming department. it's
 mining department. etc. Back 1t with
 the capital of all he valley.
 Do not charge q membership fee from two to three dollars: but pro
 rata it. Place your fees for business firms from $2j to $250 for member ship. according to the standing of tine
 different firms with monthly dues
 from $2.50 to 5000 each, For al
 business men. farmers, employees ano iand owners. a membership fee iron $1O to S15 with monthly dues f on i50 ceDts to $50O This would give such an organization with the $5O,00' to $100.000 capital to start with {
 monthly revenue of 5000 to $1o.000.
 An organization of this kind could
 get out the best kinds of dc5criptivs 1 literature, not only on the farming industries in the Salt River valley < but talk of it's cities and towns min eral wealth, etc.
 | Advertising and news space shoult he secured from organizations ant newSpapo's through the United State , and an intelligent advertising cam paign could be conducted on the out side and the entire situation handled in such manner that without idoubt Phoenix would shortly be city of 0000 and the Salt Rive valley and Arizona, an Inland Elm ! pire. in fact
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