The Detroit times., 1913-06-16
GREAT VICTORY
IS SCORED FOR
HONEST ADS.
Policy Detroit Times Has Pur-
sued II Endorsed by AssOcl.
ated Advertising Clubs
PRINCIPLE TRIUMPHS
AGAIN IN BALTIMORE
James Schermerh0rn Reviews
Benefits Of Convention for
The Sun

BALTIMORE, June 1.-THE Baltl
more Sun asked James Schermsrhorn.
publisher of The Detroit Times. TO
suDmit his estimate OF the benefits Of
the great convention OF the Associat-
cd Advertising Clubs OF America.
which closed its flvs-day session here
today. Mr. Schermerhorn was one OF
the speakers OF the convention. his
plea being for the extension or the
ideals, whic his paper observes II its
editorial. circulation and advertising
departments. His review or the con-
veution. AZ printed in the Sun. fol-
lows:
This week-long conclave Of our min
listers OF the proclaimed message. our
very approved good masters Of pub
lished word-evangs.ed vy the pithy
pulpit pronouncements OF sunday and
| oenedictioned by the Committee or
Thirty's declaration OF advertising in
dependence on THIS the parting day
what may be it's assured fruits to the
cause and to the country
| Happy am TO be privileged 10 ans
wer this question for the sun as have
been answering II for myself through
when. under the burden OF bodily
WEAKNESS from excess OF adventure.
one finds himself wondering whether
any good can come Uu Jf any old con-
vention
! Three things en- be set down here
without straining that now far II ing
statute against deception or overstate-
ment
Baltimore has breathed peace 1t is
city OF wars scars and monuments.
but with Michigan II celebrates soon IA
century OF tranquility with Great Bri-
tain Enaced is the sectional line once
l cd n nyiI ms nf
strife. "Reapers are singing on south
ern fields and grain is growing in the
burrows OF the war To the armory
SO kindly vacated by Mars n Co. for
the disciples OF gentle peace. came the
embattled democracy year ago and
replaced dissension with refrigeration.
Came the advertising forces this year
with signs OF Instruction. but the up
standing Son OF the Golden West was
betrothed to the fair Lady OF the SHOWS
and schism disappeared before the logic
OF geography and harmony-and the
cooling doves circled in the twilight
Baltimore breathes peace.
Baltimore has brought courage. The
dauntless spirit OF Bryan defying the
hosts OF recreancy and privilege In
1912 has fingered meath the majestic
sweep OF the afmory arches and de-
seconded upon the proponents Of adver-
Using integrity--endowing them with
power TO speak with the tongues OF
men and Of angels against every form
OF apostacy. petty or hagrant.. on the
part Of those who have sworn by their
membership In this association to put
on the breastplate Of truth and the
helmet OF good faith.
The registered conviction OF these
thousands OF delegates Is not only that
falseness shall be uncovered. but that
the pioneers In advertising and circu-
lation honor shall not be compelled to
wage their fight unuoticed and unsup.
ported As the democracy went forth
to successful battle because II had
shaken itself free OF the mercenaries
30 tn Associated Advertising Clubs OF
America quit Baltimore with their
platform unpiagued by ambiguity and
|dissembling. Baltimore has brought
Baltimore has brought a blessing by
letting us know how kindly her skies
are: how beautifully she Is encompass
to. the weary are her open spaces
ashore and the beckon Of her SHIN
mertng harb0r; how buoyantly business
life sbounds through her sloping
streets; how In material aspect she
reflects the prideful spirit OF all OF our
great American cities. and how In mu-
ncpally owned docks and multiplicity
OF civic improvements she has heard
the word go forth: 1T Is time our cit
les had a soul"
A blessing OF the habitation by the
side OF the road with door ajar for
pilgrim feet: OF lavish preparedness for
those who have entered In and occu-
pied: OF the neighborliness that looks
not for recompense; OF the survival IN
Baltimore's men and women of those
graces 81 spirit and speech that have
been the Inspiration OF all who have
sung the romance and chivalry OF the
southland.
Baltimore has brought blessing by
letting US know better her men and
women: Angels are painted fair" to
look like the women Of Baltimore!