The Detroit times., 1913-05-15
EREAL ESTATE
|ElLS ARE MADE
BY YOUNG men
Nv Opportunity Out Wood
ward-ave., and Are Open
ing Subdivisions
PREPARE FOR FUTURE
GROWTH OF DETROIT
HSide Line" Proves So PrOfita'
bic That 1t Develops Into
Important Business

In spite OF the fact that the men
who compose the Michaelson Land 4
Home Co., which has been making
large improvements In the suburban
residence district of north Woodward
Y ave-, are entirely new to the business
of opening up prospective additions TO
the city, the project set on foot by
the company about a year ago In the
purchase of 1927 acres OF unplatted
land between Detroit and Royal Oak
already has justified itself and the
faith Of those who predict that Detroit
will have population Of 100000 In
1920.
Four subdivisions were opened on
\ the tract last year. Two more have
recently teen placed on the market
and. according to members OF the
n hrm, II the present rate OF sales
keeps up another will be in demand
before the end of the season The
next one planned is on Woodward
ave.. between the Nine and Ten
mile roads
Many things have contributed to
the success OF the undertaking, but a
large share of the credit Is given the
two men who have been directly re-
SpCnsible for its management, Fred
g. Nicholson. secretary and treasur.
er of the company who has been in
charge OF Its business and office at
fairs, and ]. G. Pierce. who has been
field manager, do to speak
The financial backing Of the bust
ness comes from the Nicholson fam
lily, of Grayling. Nels Nicholson,
president OF the firm. is one OF
Michigan's millionaire lumbermen
and business partner OF Rasmus
Hanson, the man who recently gave
the state 1900 acres of land in Craw-
ford county for permanent military
camp for the Michigan National
Guard.
Fred e. Nicholson, who is only 81,
teceived his training in his fathers
business. with which he was connect
Cd for ave years. The elder Michel
son. Hanson and e. ". Sailing, Of
4anistee, own together many lumber
mills and large tracts of timber lands
In the northern part OF the lower pen
tASula. In his short career with them
Fred rose to the managership Of the
woods operations, supplying those
mills with logs.
He II big, businesslike straight |
forward chap who talks very modestly
Of the way he has come in from the |
outside and helped to show the bust |
ness men of Detroit the road to the |
Development Of their city.
We attribute our success in part |
70 the fact that we aer Offering what |
the city Ia In need Of Just now" he |
said. 1T 10 due In no less degree.
think, however. to a careful and ex-
.tensive presentation OF the invest |
ment opportunities here to men OF |
other cities Of the state who believe
II the future Of Detroit. A large per-
contage OF our sales has, In fact, gone |
10 outside capital
Before his connection with the lum.
her companies, Fred Nicholson at.
tended Q business college and had a |
twOyears' course in the state uniyer.
oity. He 10 thirty-second degree
Mason.
J. 9. Pierce, who is the CONAN.
13cr' or the concern came to Detroit |
10 years ago. He was then a young |
man In his early twenties and was q
printer by trade. The company with |
wnIch he was connected sold out and |
ne employees were Instructed to re-
I pon "a New York. Rather than leave |
me vest Pierce gave up his trade and |
vent INTO the butter and egg business |
- small way. II was the beginning |
s!oE the present Pierce Bros. Co. No. |
et1 Woodward.ave Of which he still
y president.
While building up q trade as !,
etofekeeper, he made frequent deals |
- RAJ estate ~ side line. Grad. |
na1ly the side line came to occupy his |
ch1ef attention. While the develop |
ment Of the Woodward-ave. property |
~ nie flrSt experience In plating new
land, the other members Of the com.
Dany cay his work has been very val.
, uable to them.