Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1913-05-17
STATE HOUSE.
Apple Industry Must Be
Advertised Says Gardner,
John Clark Scales Expresses
Views on Good Roads.
The Dept. Of Agriculture Organizes
Within liself..Highway Notes.
STATE HOUSE CALENDAR.
Regular Meeting of Governor and
Council, Thursday, May 20, 1918, at
10 a. M.

state HorticaltGr1st \. X. Gardner,
in discussing the apple industry of
Maine says the following on the neces-
sity of advertising our apple indus
try
Maine has made great strides. dur
ing the past few years, in producing
q finer grade of fruit Many of our
growers are putting ont an article that
compares very fayerably with any in
the country. Milne apples have long
been known for their qsdlitY and it is
generally conceded that their flavor is
unsurpassed. Besides this. they will
stand up The State law recently
passed will 60 4 long way towards
promoting better grading and packing
and will protect the shipper of hon
estiy marked product. What we need
more than anything else Al The present
time, and the same is true Of all apple
producing centers, is a pettcr Wcthod
Of selling aud 4 great amount of adVcr-
Using.
The success that has beer attained
With ether articles of f96d. many of
which are inferior tn the apple leads
us 10 believe that the greatest success
will follow n general advertising cam
paign. In a recent number of Better
Friit 2G9 recipes were printed show
ing the different Waps an apple may be
prepared for the table. and presented
in a striking degree the efficiency If
this fruit as compared With other sorts
THE consumption must be increased
To do this. we must interest The con-
sumner III the apple, not only rs 4 fruit.
hit as Il food as we'll. Each housewife
should have copy of those recipes So
that she can get III. greatest variety
and efficiency from the ono fruit which
stands ont ahave all others.-tbe apple.
She must Iearn the value Of 4 partieu-
lar brand in apples as sic docs IN -FOUR,
breakfa ST foods, etc. and To under
st;rd the difference III varieties. some
of which are Of exceptional quality
and some of which are poor.
The international Apple Shippers
Association at their last convention
started cooperative advertising
scheme and it is working perfectly
thus far Apple literature has been
published III thousands OF papers
the country and booklets
have been sent into thousands upon
thousands of consumers homes.
.ssfhcy have adopted the stamp plan
which IS III brief.
On August |, the stamps viii be
placed in circulation; each grower and
is asked to place one on each
package he sends out, a l cent starp
on h6x an6 Il cert stamp on bar
rel He viii buy stamps in proportion
IL the number Of barrels and boxes
which be is going To ship
In this way fund will be created
nv which mammoth advertising cam
p4isn can be conducted and il is safe
To predict that the results VIII exceed
Of the kind ever attempted.
1t has heen advocated IN the West
that the grower put bool.let contain
ing the recipes in each hox or barrel
together With his label, plan similar
10 that adopted by ElanV concerns
handling food stuffs.
Some such plan must he adopted TO
insure greater consumption and one
that will keep pace With ;he ever in
ereasins production.
THE Maine growers should take held
in this movement and SHOW that they
arc growing apples as Il business and
that they are as much interested in its
expansion rs is any grower in the
Nest 4"