The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1913-07-14
PUTS MARKERS
ON FA NOUS
SANTA FE TRAIL
Il. r. Goodrich Company Also
Erect Guide Posts On Another
TranscOntinental Route
WILL BE COMPLETED
FOR SUMMER OF 1914
Firm Has Surveyed Every State
In Union and Is Compiling
Authentic Guide Books

An Interesting announcement comes
from Akron. Ohio, TO the effect that
The B. r, Goodrich Company are now
erecting the Goodrich road markers
on two OF the official tras sentimental
routes. one via the Santa re trail
and the other through Denver, Salt
Lake City and Reno TO San Fran
cisco.
The transcontinental road marking
will be completed In time for tho
summer tours OF 1914 and this VIII
mean that motorists Will ma the Ia
milar and welcome Goodrich road
marker at every turn of the road from
Boston and New York 10 san fran
cisco and Los Angeles.
A number OF Goodrich road mark
ing trucks and erecting crews are al
ready undertaking the job and they
will be kept hustling on this Work,
Which will edd so much to the com
fort and pleasure OF touring by elm
mating chances OF striking the
wrong road"
Since the idea was first conceived
BY The Goodrich Company OF aiding
its millions OF tire friends by erect
ing attractive and substantial guide
posts. II has surveyed roads in every
state IN the union, connecting the
larger sand The -are-- noM-.-com:
piling authentic guide books with
maps and complete data Those al
ready prepared have proved a boon
to motorists.
Thousands upon thousands OF dol
lars have been spent in this service
to the motoring public. in securing
the best possible talent in designing
and buying the most legible and at
tractiye guide posts, and in erecting
them on public highways SO that he
who rides may read and know where
he is and where the road is leading.
E G. Tibbitts, advertising manager
of The b F. Goodrich Company, stat
ed that although the erecting of guide
posts on the official transcontinental
routes marks the realization OF one
OF the objects OF the Goodrich tour
ing bureau, yet the department Will
always be maintained until their ma
tiona road data Is absolutely com
p.ete and for the purpose OF maintain
Ing other work already accomplished
In excellent condition
1T is our intention, said Mr.. It'd
bits. Ito provide al all times the lat
est information as 10 the best means
OF getting from some place 10 some
where.
I'VE shall watch as heretofore, the
construction Of new roads and all
road improvements and We viii
promptly advise motorists, provided
the new road offers better. safer or
more comfortable trip.
"Our road maps comprise data bear
ing on roads in nearly every state III
the union and they are unquestion-
ably the most authentic as we'll ats
the most complete TO be found any
where In the United States. All the
larger cities have been connected
with road log descriptions showing
the turns in the road, mileages. etc.
I'VE have issued since this work
was undertaken, hundreds of thou
sands Of guide books 10 motorists
and we are always pleased TO furnish
information for any tour that anyone
NAV contemplate.
The work Of The b. F Goodrich
Company in surveying, routing and
printing guide books for the accom-
mediation and convenience of tourists
is recognized throughout the country
as one OF the greatest undertakings
ever attempted by any firm or cor
poration.
The Goodrich company has sur
veyed, routed and road marked public
highways in careful scientific and
up.to.date manner and in several
states where laws prevent pubic
highways being marked by any form
OF advertisement. Goodrich road
markers are permitted by special dis
pensatlon
The guide posting of two othciai
trsnscontinental routes marks the be-
ginning OF national efforts and much
may be expected in the future along
this line.
The public.sprited work of The u.
F. Goodrich Company has accom-
plished even more than they contem'
plated. as n has created wholesome
public sentiment for uniform and
substantial road building as we'll as
road marking.
Motorists planning a tour to san
Francisco to see the Panama eXposl-
ton will many times during their
trips have occasion TO offer heartfelt
thanks because OF the presence OF
Goodrich road markers at every turn
OF the several thousands OF miles.