Evening journal., 1913-06-24

sussex county. buyers come IN ana
pay for the fruit and put it in refrig-
orator cars. and ship II out to
a rather distant point, beyond Phila-
delphia OF New York. But we have
our water courses, and we can raise
lots Of things like potatoes, onions
and non-perishable freight if we can
only have our water courses devel-
oped
"And speaking of what has been
referred to here of Wilmington get
ting out on the river When l was
Collector Of the Port of the city Of
Wilmington cargoes of freight we're
taken to Philadelphia to unload be-
cause the draught Of the vessels was
such that they could not enter the
Christiana, and it is gentlemen
lasting disgrace to the city of Will
mington, and / want to say to you,
as has been suggested before,
Charity begins at home,' and it is
something for the Chamber of Com
merce to force itself out on that
riverfront. We can work together for
our common good and for this COM
mon purpose. AS / have already said
In a letter to your agent-it wasn't
intended for publication-tha if the
people of Sussex county and the low
er part Of this Peninsula go to the
city of Philadelphia or Baltimore, it
is because they think they can buy
what they need for less money than
they can buy it in the city of VIII
mington. If you will show our peo-
pie that you have the goods and can
sell them as cheap as the other cities
sell them, you will get the business.
There are business houses in the
city of Wilmington see represen-
tatives within my view-who do have
lots Of customers from all over this
Peninsula, and gentlemen. the secret
Of It is that they have advertised in
every Peninsula paper for weeks and
weeks and years. There are whole
sale house in the city of Wilmington
that are represented in this gather
ing tonight that do a great deal of
business on this Peninsula because
they have gone after the business II
they haven't advertised they have
sent their representatives to the diff
ferent towns on this Peninsula and
have sold the goods. Gentlemen. 1t
is up to you to prove to the people
down the State that you have the
goods and can sell them as low as
the other fellow. OF course l don't
mean that in any way as a criticism.
Unfortunately, we don't know each
other as we'll as we should. We are
not brought together in intimate as
ISOLATION as often as we should be.
The early settlement of this State
and Peninsula plays an important
part in my mind in that there is
clear line Of demarcation north of
the canal and south of the canal, be-
cause the settlers we're largely an
overflow from the counties of the up
per State"
Urges Benefit of Publicity.
George Frank Lord, advertising
manager of the DUPONT Powder Com
pany and chairman of the general
committee that arranged for the en-
tertainment of the visitors, was called
upon by Judge Gray to discuss Pub
licity. Mr.. Lord said:
zone of the more recent applica-
tions of the power of advertising is
In the promotion of cities and terri
tories. The rapid development of
california, the Pacific Northwest,
Texas and Florida has been due first
to natural advantages and second to
the advertising of railroads, land
companies and chambers of commerce
that made these advantages known.
"The Delaware Peninsula is rich in
natural advantages, but poor in repu-
tation.
William Jennings Bryan said: The
man who does not advertise is like
the fellow who kisses his sweetheart
in the dark. He and she know what
he is doing, but no one else does
Most of you probably fully realize
the advantages of the Delmarvia
Peninsula because you live on it. But
the world at large is in dense igno-
rance of the fact that in this little
State some of the richest fruit truck
and farming lands of America exist, at
the very threshold of the worlds most
congested market
From the South and from the far
on West, carloads of fruit and vege-
tables-inferior in flavor and keeping
lqualities-are passing within stones
be marketed at much less cost to the
consumer and greater profit to the
lproducer.
Wilmington, the natural clearing
house for Delmarvia products. real
ICES that its development depends on
the development of its surrounding
territory. The selfish interests of this
city demand the development of every
farm, village, town and city in the
State.
1T is Wilmington's duty as much
as yours to introduce the Delmarvia
Peninsula to the American public II
it's real and important character
Therefore we should work together
in our common interest.
"An organized and united effort
should be made to advertise the ad.
lvantages of the Delmarvia Peninsula
both rural and urban. | suggest thai
a promotion committee be recommend
ed by this meeting, consisting of q
Representative of the fruit, truck and
farm realty interests of each county
and one man from each city; this
COMMITTEE to devise ways and means
for advertising and promoting Della
ware. its opportunities and products
THE members of such committed
should be broad-minded men. whC
know their neighborhoods and theii
advantages and who will co-operat,
harmoniously for the upbuilding and
promotion of all, subordinating theil
,lprivate interests to the common good
81 will be pleased to offer my ser
vices to the committee as far as m.
business duties will permit"
, Voice From Casters Shore.
NJ. l.. Brewington, of the Wicomi