The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1913-03-07
STORE on PARADE AND
VISITORS ARE INVITED
Minnesota Dry Goods Go. Has Enlarged
and Greatly Improved Quarters--.
Formal 6rand Opening

tMnaI 6lahd upeRlag
The Minnesota Dry Goods COM
pany will have combination fest.
i've event Friday and Saturday of
next week. 1t will be the Spring
opening Of the store and the grand
opening Of the enlarged and re
modelled store which has capacity
Of one third in floor space more
than tire old store had and the bet
ter arrangements and faciht.es in
crrases the stores capacity to one
half more than before the enlarge
ment was made. The new store ia
one OF the finest in the entire North
west, not excepting the bigger
cities and the vestibule front and
display windows are of a size and
desiKn-that are not excelled even in
Chicago and the other large met.
rol'ol'tan cities.
Larger cities have more depart.
ment~ than has the Minnesota Dry
Goods company but none excel it,
one department com pared with an
other. The store was started seven
years ago by Max Lewis and Sam
Lipp1nan and they own and man.
age it still. The recent enlarge.
ment was the fonrth since the
store opened in quarters - by
80 feet seven years ago with Mr..
Lewis aud three salespeople in
charge. First the part OF the build
ing on the second floor which was
a lodge hall was leased. Then the
adjoining store down stairs was
added in 1909. Each time the lare er
quarters have been demanded by
the increase in the business OF. the
house and the adding of depart.
ments When the upstairs was
firstused carpets, rngs and millin-
erv were added to the stock.
Features of the new store are the
display windows, with the deep
vestibule entrance, the wide
spacious ais!es, the excellent light.
ing both by day and by night, the
great central stairway far back in
the store, the big Office on mez
canine floor also far back, the
carrier. system for each and pack.
ages, the rest room with tatsles,
'rt1airs. newspspe and magazines
and the great cabinets for contain
ing the cioaks, suits and dresses,in
the ready to wear department. In
cidentally there is the splendid
view of the entire store from the
first landing OF the broad stairway
with It, wide, easy-tread steps.
In general way the departments
sre az follows: First floor to. the
left assyou enter-Dress goods, piece
goods, corsets, underwear. To the
right-Shoe department. In the
center-Fancy goods, notions
gloves, etc. Up stairs-Rugs, car
pets, drsperies, cloaks, suits, dresses
millinery, rest room and lavatory.
= The>s,Ore, has a basement 50x1A
feet which is used for storage, re-
ceivitg and shipping. A freigh
elevator serves all the floors.
Before coming to Virginia Mr.
Lewis was in business in Chish o n,
He lived. for twenty years at la,
Claire, Wis.,: and has lived on tn,
Range for ten years. Mr.. Lippma1
was 10 business in Mountain Iror
and has been resident of th'
Range; for eleven years, having
come to Minnesota from Altoona
Pa. When Messrs. Lewis & Lipp
man opened their little 25x8O foo
store in 1905, in their most extravag =
ant hopes they never had a v,sio,
of the great store they own ant
mauage. today and which will hav
it's &rand :reopeniug and Easte
opening at the same time next week
The recent improvements hav
meant 90 Investment of $4,000 an
the front alone cost $4,000. Abou
Que third of the business of tn
store is trade from outside of Vii
ginia. With the interurban line j
full operation it is expected tn
trade of the store will be one ha
or more from out of the city. IT,
management anticipated the grea
er trade the electric line wood brin
and were enIarging, preparing ft
it at: the same time the road W.
beng constructed.