Western Carolina Democrat and French Broad hustler. [volume] (Hendersonville, N.C.) 1913-1915, 1913-05-08

full realization Of what had often in the past
been characterized as a dream of a visionary
that would expire at its birth. However, on
October Oath, in the same year, and after q
most enthusiastic banquet In the Battery
Park Hotel which developed support of a
most unquestionable character, the Associa-
ton was formed, and an organization COM
pleted embracing the counties already men
toned, which pledged themselves to loyal CO.
operation, both in effort and money, in a
widespread campaign of publicity and devel-
opment. Mr.. w. e. Breese, Jr., of Brevard,
was chosen President, and Mr.. S. III. Hard
wick of the Southern Railway, first Vice
President, Mr.. w. A. Smith of Henderson
vile second Vice President, Mr.. G. S. Powell
of Asheville, treasurer and Frank w. Miller
of Waynesville secretary. An executive COM
mittee was appointed composed of the fol
lowing :-Messrs. III. w. Plummer, Ashevile
(chairman), B. j. Sloan, Waynesville; N. L..
Shipman, Hendersonville; w. E.. Moore,
Webster; Plato d. Ebbs, Hot Springs; T. T..
B~allenger, Tryon; j. S. Silverstein, BOSNIAN;
Sch. Hardwick and NJ. ". Richards,&Was
imgton, and with a Board of directors, con-
sisting of citizens from every county, and
committees having IN charge the care p ex-
ploitation of every interest in the territory,
the Association was tentatively organized,
and the organization endorsed and started
fairly upon. its career at a large and enthu-
siastic meeting held in our own town of Hen
dersonville on November 23rd In the same
year, when a plan of assessment was adopt
Cd, but iE was not until the following Febru-
my, when Mr.. Sanford III. Cohen was APP
pointed manager of the Association, that the
actual workeofsthe organization commenced.
There has been no change In the personnel of
the officers or committees of. the Association
since its inception.
The methods adopted by the various units
of the Association, prior to it's formation, for
advertising "The Land of the Sky" were
those afforded by the channels of the daily
newspapers and magazines, which because of
their expensive nature, and the inability Of
the individual units to keep the attractions
of Western North Carolina continually in the
public eye, owing to limited funds available
AOA GAdG Pu1pOSC, p4ONOu SdO1y AACALCACAG,
and brought results only to the particular
town or center so advertising. Booklets were
also placed in circulation, but their DISPOSE
ton was difficult, and altogether results were
sadly inadequate to the expenditure involv-
ed, and the Associated counties looked for
ward with hopes which, they felt were justi-
fed in anticipating, to the efforts of their
newly appointed manager, Mr.. Sanford II.
Cohen, based upon the success which had
ever attended his efforts in publicity work in
connection with the various expositions that
had been confided to his care, and which
hope has since been amply rewarded by good
and tangible results. +
Mr.. Cohen entered upon the actual work
of his Office on the 10th day of February
1912, and without precedent to guide him,
or any suggestion from those at interest,
further than a strongly expressed desire for
immediate results, he, with his characteristic
energy drew up a brief pamphlet, and armed
with several trunks of literature drawn from
every town in the Association, and a striking
four sheet poster setting forth the attractions
of Western North Carolina, launched out on
q campaign of publicity to secure patronage
from winter tourists at Florida and southern
points on their way home. The work was
.inaugurated somewhat late in the season to
be fully effective, but he conducted a person
al campaign of publicity throughout the
whole Southern resort section, and achieved
definite results, and at the same time paved
the way for larger business In the future
among many who had never before known of
the beauties of our section.
Returning to Asheville attire this initial
campaign, he Immediately got to work upon,
and early in the spring Of that year, put into
circulation a complete and handsome book
let, giving a brief write up to every o W in