The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1913-03-16

most decisive and important steps to-
ward real civic development.
Its organization came as the result
OF conclusions reached by the business
men of DeFuniak. that a town or city
can never be properly developed, un-
! til the various interests of that COM
munity are thoroughly organized and
pushed forward by united and unceas-
ing effort.
At present, w. NJ. Rogers is president
and is doing his full part in the i'm
portant work of getting things proper
ly started in the right direction.
r. w. Storrs, the well known editor
and owner of the DeF'uniak Breeze, is
vice. president. George K. Armes, Sec
rotary and d. d. McCaslxill, treasurer.
An aggressive campaign is already
being planned, not only to exploit the
merits and possibilities of DeF'uniak,
but also of the entire section sur
rounding, for the benefit of prospective
settlers in Walton county.
A comprehensive system of advertis-
ing is being arranged for. and, in fact,
is already in progress. being the pur-
pose of the association first Of all to
offer attractive inducements for the
establishment of manufacturing plants
in this particular part of fertile West
Florida.
The DeF'uniak Commercial Associa-
ton, which might we'll be called the
walton County Commercial Associa-
tion," and perhaps with wider range
of effort and prestige, plans to CO.
operate with other commercial organ
izations, in a concerted effort to bring
West Florida to the front by placing
the situation with it's possibilities
squarely and intelligentiy before the
people.
Literature will be sent TO the nortn-
ern and western states especially with
the hope OF inducing many people 10
take advantage of the very favorable
conditions to be found in Walton
county and vicinity.
Communications relative to the
land, its price, farming possibilities.
location. etc, will. of course, receive
immediate attention If addressed to the
secretary of the association. who Is
Geo. K. Armes.
Some Evident Possibilities.
While the organization of CONNER
cial association is great step to the
forward for DeFuniak, the greatest
and most important work Of the hand
full of energetic men who compose its
membership is yet to come.
The duties of the secretary will be
manifold.
1t will be his work to handle the
proposition with its relation to the
outside world. and the more he can
get the name of 'DeFuniak'' and
Walton County before the public at
the least cost, the better and more
valuable will his services be.
The duties of each individual mem
Der, too, are manifold.
Each and every. one, to make the or
ganization the success which it must
be to survive, must appoint himself as
a committee of one to boost effectively
and continualIy-and to create an at
mosphere of welcome to the stranger.
so that he will want, above all else, to
remain, adding his quota of prosperity
to the town.
DeFuniak. fortunately, is great
afternoon town, and the receptions
given by the ladies for strangers are
among the most valuable features Of
this particular line of work.
The commercial association, too,
should have an evening of each week
given over to the strangers within the
hospitable gates of DeFuniak, when
the head of the family might be
interested from a practical stand point
by business men in touch with the sit
uation.
The Chautauqua hotel, which is
owned by the business men, could, for
instance, be made the source of con-
siderable advertising for DeFuniak and
Walton county-all this and a great
deal more is being carefully considered
by men who are the leading spirits OF
the organization.
While the association has not as yet
offices of it's own, in the logical course
of events it must have, and right here
will be a splendid show place for the
fine products of Walton to be properly
exhibited for the benefit of visitors.
The commercial associat ton also has
the year-round health proposition to
properly exploit, for IL the winters In
DeFuniak, spent among the sunny
spots on Chautauqua lake are delight
full, the cool sweet summers are
nothing short of ideal.
This fact will be given in due form
to the world through the medium or
the commercial association.
Walton county wants farmers who
are willing to give the soil fair and
square trial.
They want fruit growers, truckmen,
agriculturaGsts of all turns. in fact, to-
help in the great work OF the more
complete development of Walton, and.
as we have said. the right word Isl
soon to be passed on to the world.
Personnel of Association.
Mr.. Rogers, it's president Is mem
Der Of Beach-Rogers and Company,
manufacturing rough and dressed yell
low pine. maintaining large plant at,
DeFuniak. and shipping On the de-
F'uniak and Northern"
1t will then be seen that he IS IN !
thorough touch with the facts in the
case relative TO just what may be done
in his section, and may be considered
as authority on the farming and naval
stores and lumber sides OF the situa-
ton. He is q prominent. reliable and
valuable citizen at the Springs, and
his courteous treatment OF all s-ra1g- /
ers makes him source OF informa-
ton eagerly sought.
Geo. K Armes, secretarv NJ the as
ISOLATION. is also the county surveyor,
and knows the good roads question