Greene County herald. (Leakesville, Miss.) 1898-current, 1913-01-03
ADVERTISING FARM
PRODUCE PROFITABLE

An article recently appeared in our
columns discussing ways of advertis-
ing farm produce and giving the mer-
its OF. various plans. says the Pennsyl-
vania Farmer. This is new idea
for many farmers for farm progress
has not yet developed to the point
where the average farmer is willing
to stake large sums of money on adj
vertising. But the fact that the most
progressive and successful farmers
are now advertising in one form or an
other points to the ACCESSIBILITY OF
more farmers doing it. and the fact
that those who have advertised intel
| ligently have made it pay good re-
turns indicates that it is coming
necessity in marketing farm prod
uce.
,, Farming is only profitable when 1t
is managed along strictly business
lines, and the advantage of advertis-
ing in business is now beyond the
point of question How long is it go
ing to take the general farmer to
gain enough confidence to spend
money in this direction?
A large manufacturing company
which now enjoys a national reputa-
ton for successful business, started
with a capital of 100000. of which
! 20 per cent. was laid aside for adver-
| Using purposes Is there any general
! farmer willing to spend 20 per cent.
| of his capital for advertising? The
! farm advertising that is being done
| today is done largely by the special
| lists who have developed their trade
along one particular line. They find
| that advertising is paying method to
push their line Whether for the gen.
eral farmer to advertise all of his
produce would pay as well is an un-
answered problem since so little has
been done along that line. However,
such uncertainty can be overcome by
producing one thing better than the
other fellow does, and then advertise
| that.
The fundamental requisites for
successful advertising are that the
| goods advertised must be honest
worth advertising, and embrace all OF
the qualities claimed for them. Dis
honest advertising never paid, and
never WILL If you have bred a strain
of corn better than your neighbor,
or can produce high-grade tomato,
cabbage, or lettuce, let the people
know it; If your produce is high grade
your success is assured No market
was ever glutted with number one
produce, and to grow such produce
and to let the people know that you
are growing it is combination that
can not fail
There are many ways of ad-
vertising open to the farmers
that are denied to the city man. The
advertising must become identified
with his produce in the mind of the
| public, SO that a buyer can not think
of one without the other A striking
trade mark or significant farm name
will do this, and nothing should leave
the farm without this identification
mark. The goods then have person
atty about them. One farmer in this
/ state, who has developed superior
| strain of yellow dent corn. delivers his
/ corn in printed burlap bags, with
/ seal on each bag. insuring the source
of the seed to the buyer. This man
can not afford to feed his corn to his
stock, since 1t brings two dollars per
bnshel. And any farmer in that To-
cation would prefer buying seed corn
in one of those bags in preference to
seed in an unknown bag, simply be-
/ cause that trade mark and seal have
become identified by advertising and
publicity with quality and honest
value.
The same line of work is open to
every farmer in the country. You can
grow something better than your
neighbors can. 1t may be only tur-
nips, or buckwheat, or corn, wheat,
| oats. timothy tomatoes or apples. or
anything else; but your work is to
| find out what it is. advertise it SO
| that the people regard you as the
standard source Of that particular
thing, and your success is assured.
Do not be satisfied with just growing
corn, wheat oats, ETC., but grow bet
ter corn. or wheat. or oats than Tho
other fellow does; then advertise it.