The Richmond Virginian. (Richmond, Va.) 1910-1920, 1913-11-02
Subscribers to Date
6 : ;

Each subscriber when signing. mailing or
deliverng) a Subscription Bank TO CNio+s
STORES, INC, automatically becomes authorized
to other subscribers,
Ten per cent of the payments made by the
subscribers secured by you wiz pe ~ ~
Quoted from your monthly instruments rt
example you secure a subscriber for 10 shares'
or 800; as the subscribers monthly pAfiae
of $500 are made you will be allowed 10 per
cent or so cents reduction on your monthly
payment and so on each month as payments afe
made by the subscribers You secured
Money will In no be paid as q com
mission; but additional stock will be issued to
those securing more than sufficient subscrip-
tions to pay for the stock already subscribed
by them
Any enterprising stakeholder not only
pay for number of shares of stock. but work
with the realization that ne is benehting those
to whom he sells stock, as it should pay large
dividends, as well putting the purchaser an
a position to likewise sell stock. No one is
allowed to take his own subscription, ana no one
has or will secure, any inside advantage
TO ALL PURCHASERS OUR PRICES WILL
BE UNIFORM AND GREATLY RE-
DUCED ON ACCOUNT OF THE
METHODS THAT WE
WILL ADOPT.
The plan adopted by some cooperative stores
OF giving special prices on purchases TO stock
holders has been criticised as peIng confus-
ing and expensive in management without ac~
Il
lege of a discount the stockholders sometimes
reducing his effort and influence with the non
undertakes to buy for his friends at the same
discount. Individually owned stores can like
wise adopt this plan and apply same to certain
classes of people Since all discounts on pur-
chases are to the extent discounts on
dividends paid to stockholders our plan pays avs
all profits to the stockholder--the right1ul
owner--in the way Of dividends
As an example we suggest the following: It
takes no longer 70 sell man $500 worth OF
clothing or groceries than to select and sell sue
worth OF and 10 cent articles The percentage
OF profits in S and / 0 cent articles Is probably
not large as in department stores notwith-
standing and 10 cent stores are the most pro-
ftabe retail establishments known TO this coun-
try. for the following reasons:
The savings in delivery. in bookkeeping In
collecting, in advertising, and no bad debts, en-
able them to sell at prices that advertise them
selves To these savings add reduction or
rent, the advertising by stockholders. purchasing
and selling direct, saving the mddlemans pronts,
regular buying power OF thousands of stock
holders savings In freight, express and parcel
post charges in our mail-order department ana
YOU like others. will estimate that the value OF
the stock in UNION STORES INC should in the
next few years increase several fold besides
selling at reduced prices
The directors are empowered to Increase the
pr.ces of Lnsold stock at anJ time.
The measure of success Is :he strength of tho
cooperative principle, always strong among
people of comparatively small means--when the
FIRST $50 600 had been subscribed 1t was dis
tributed among SEQ people
Think of the exhibit Of curiosity and interest
of several thousand people, all daily buyers OF
food and clothing, all stockholders our opening
day will furnish. Who can estimate how long
the purchasing will keep up when 1t Is stated,
that the principle that Union stores. Inc, Is
founded upon. is that which the Army and
Navy stores Of London has thriven upon for
more than half a century--Co- OPERATIVE
METHODS LOWER PRICES, LESS EV-
PENSES.
Our plan of ECONOMY prohibits the prepare
ton and posting OF an elaborate prospectus or
the employment of experienced stock selling
and collecting organization, 1t is dependent
upon the cooperation now and always of the
general public and stockholders, who the
sole benefciaries
HOW TO ACQUIRE THE SAVING HABIT.
If you have not learned to save, decide now
how much you and should monthly.