The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1913-02-18

It's Our Fault and Not His.
We believe that most people appreciate the fact that the CADILLAC
is an extra good car.
Any fair minded man will concede it to be the "best value for the
money" on the market
We ourselves, however, realize that the general public does NOT
appreciate what we believe we can prove to anyone; namely that
there is not a better car built at any price. We will go further.
We do not think, that everything considered, point for point that
ANY car at ANY price is worth as many dollars as a 1913 CADILLAC.
CADILLAC owners know what the CADILLAC carts. The best people in
Fargo and all over the country who arr CADILLAC owners, know
what the CADILLAC is.
But hundreds and thousands of people can't comprehend how a
$4,000 car can be superior to a $4,000 car.
T ToSa s% %. h s @s 1S1 5aS @; 2sf n aT I'D d mot know" VIII" a CADILLAC really"
W. M er % ty @s to- we ir osSt "t a % o pm sit
WE WE most thoroughly. POSITIVELY, sincerely A 6%ssay believe that if each and every man or woman
othec CADILLAC Moron CAR COMPANY if they will let US make hem uqudned with the two Laand"-
high deals heir rugged honesty their keen business ability, their onprnnd,e knowledge of the
ton to the practical details of motor Construction SH NO EQUAL N r%v onn nS T"4 '~~
Us .howh lin or hF that no hooy in the wide "ud approaches CADILLAC factor in extreme and
o oe wa way %S wn% abvu u ne e01 % h th@ o. now we nave ~ n @ many ways ways L AND" ~yw we t%C %a1 all C %rHs s
ososh PRICE only 10Y" agsoe. are placed and why whattmeans ob permitted oha@dsa "a"hs
cA1mAe SER SERVICE VICE les ssy you tn nnns.o Of H P4E COW owners. show you by figures the average an
We believe that each one interested in the purchase of car hs Short would rHOR@eHEh investigate.
And We beHved this There are only o rsons why any oee ever buys anything else
NAVE n de- de s9e esato b sS scA @nu ss @ ,ao we s1 sSe heh n. n hx put 1f 1000 in car he
2 WRn purchase fails. to TnoroUanzi investigate the CADILLAC it is possible for him
Point Number 2 cover many thing. We ras is mainly OUR sMts and not YOURS that you do not
E +, you 20 1 ss s. and .. y =. IL s@ truth NJ %ss 81 setR sss ). Y s ss =; sas y il sssas
that 5000 5000 . will not even buy the equal Of the cADHls
But nh true We oOn to say it, publish it, spread this information iii over
Pepe ought tok know mh truth
We ouht to exceed the truth in ANY statement @.
AM We do not have not and will not ..R. ..s
We mean what we say l. 800
We ask you let us prove our statements
s Ms g 8 @ ~ I g ssar sa ." w ~a y y,s as = *ss this Is s. .ss ss + s. advertisement. s1s 4 Which Ss' We, 's ss .s ! sss e
commence We alab above lS STICK TO PLAIN EMoTRAHEF FACTS -
We will absolutely eliminate the SPREAD EAGLE STYLE OF FLMBoYANrA uroMmnEA ADVERTISING which We
are positive you are heartily tired of icing land nGdng
We are willing for u car. for tine Cadillac name. fr u mamie, our reputation
Read them Then. call on us or write US We wants the chance to prove our statements We are
willing frym to subject US to the test Y
Cadillac First Cost IS Last Cost
=: =; : Horton Motor Company e =.