The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1913-05-23
HOME TRADE AIDS
CITY BO0MI NG
One Is Essential to the Sue
cess of the Other.
BUSINESS MAKES The CITY
The Lack of it Kills-Get Busy and
BOOst-PrOperty Values Will
Dwindle Unless Community is
Always On the Go.

Home trade is the prime requisite
of successful city boosting. Without
home trade practiced as well as
preached, city boosting will fall fiat.
Ghe reason is obvious. Business makes
city; lack of it kills a city. Your
natural ambition is TO see your city
developing a healthy and steady
growth, and your natural acknowl-
edgment, when the matter is called
to your attention, will be that this is
impossible without increasing the
number of business concerns.
When you are patronizing stores
of your own city you are not only
receiving as fair an equivalent for
your money as you would from the
mail order house whose flowery and
often fraudulent advertisements make
it's owners wealthy, but you draw 4
substantial interest on the money eX-
pended. You may own property. 1t
will increase in value as the city
grows. If you are not property
owner you will derive a benefit from
home trade anyway. Business pro
gress in community is an incentive
for civic progress, and you will have
a better city in every respect. No
matter who you may be, the veal
thest citizen or the poorest, you can
do your share in helping build up Pa
latka. Home trade opens the oppor-
tunity for every man. The next time
you make out an order to send to a
mail order house, submit it to a local
concern before sending it off and sec
how near he comes to meeting the
mail order house prices. If you have
never tried it you will be surprised
The trouble with most people is, when
they purchase of home merchants
they buy in small quantities; but
from a mail order house they buy in
hundred pound lots.
When a man is talking up the ad
vantages of his particular locality in
the hope of gaining a new industry
a new storekeeper, or desirable new
citizen, his chances of success are
much more promising if he can i'm
press his hearer with the telling ar
gument that the city is on the sure
road to a great future and, therefore,
is a good place in which to do bust
ness, because it's people spend their
money with the local business men.
That kind of spirit will make an in
stant appeal.
But, suppose the best the city
boomer can say is, "You ought to
come here to live, it's so pleasant v
There are lots of pleasant places, but
successful city boosting accomplisheS
small headway with that single and
inane cOmmendation.
"Never too late to mend" is a motto
that holds good in the argument fol
home trade. 1t is never too late fol
the people of any city who have bee!
in the habit of sending mail orders
for merchandise of any kind to be
cured of this folly and civic indiscre-
ton.
The News asked a business man for
portion of his job printing a few
days ago He replied that he wou!d
like to have his work done here, but
he could not afford the prices-he
could get the same work so much
cheaper out of the State. The trou-
BILE with this man is the same as that
| WlIl many OlllSlS, IC Wdo SSItIllS
500 or 1000 note heads from the local
printer and ordering 5000 lots from
the foreign concern. In the same
quantity The News would have saved
him 25 cents a thousand and express
or freight charges.
The sooner our citizens are cureC
of this weakness of biting at thc
hOwery mail order advertisement
and transfer their patronage to loca
business men, the sooner will they bt
in a position to point with pride tt
the main street, a portion of which
they have been ashamed, now under
going the wholesome process of trans
formation into a real street with bus
mess houses from one end to thu
other That is a commendable aim
and when this goal is attained con
vincing arguments can be driven hOm
as to why others should join such
prospering and growing community