Evening star. [volume] (Washington, D.C.) 1854-1972, 1913-07-13

-
@&NS vertising men
just asamenableto ~ -
this great law of nature as are ~
other people. ~ Ny
Perhaps the greatest troubles ~
that advertising men usually MS II
have with clients who think 80
that advertising literature ought -
to be written to please them, just
because they pay the blls-an -
idea that IS all the more trouble
some because 1t sounds reason -
able Anyway it trouble of ~ 49,
this kind that the Fayant Adj b. 80
vertsing Agency of New York ~ ~
City was having with the Hurry 800
& Simmons Manufacturing Co. - =
of Rochester, New York,
that in its old age seek
ing to break into new field by ~.
) !
putting out light, low-priced sS5xsks,
self propelled delivery wag CON- is
Now, If we have referred to US
the Hurry & Simmons Manu- Isls4SH
featuring Co. as being in its old IN
age far from meaning
that it was decrept 1t had
plenty of juice, otherwise known -
circulating capital, and of its
bl-paying habits and its per-
sonnet BradStreet'S and Dun'S
had no complaints to make.
Moreover, its delivery wagon ap-
peared to be remarkably well
designed for the purpose of bring
ing the benefits of motor vehicles
within the reach of groceries,
1aundres and other small stores, URBAN suburban, and
rural As this delivery wagon stood today, it the
product of perfectlng process that the of
patient thoroughness Thus from every point of view,
the business of promoting the sale of the Hurry &
Simmons delivery wagon was business that mostly any
advertising agency would be glad to get.
But there was more than one reason why Robert
Fayant president of the Fayant Advertising Agency,
DESTROYS of landing this businessyes, anxious to
land it. The Fayant Agency only recently organ
lied, and into it had gone all the money well the
hopes of its young and ambitious president For
than year the going had continued good for the
money and the hopes, and the agencys president
thinking it high time that something coming
TO adv cold
advantageous position to take their medicine.
With good grace, and with good results you make
type sing the praises of such stern realities shoes and
ships and sealing but when it to incorporeal
things like professional services the voice of him that
crieth them aloud is the voice of crying in will
derness Here it is that shave done is about the only
thing that creates belief in "can do" &c. like lawyers
and doctors and engineers advertising men, when they
first hang out their shingles must make shift to get
along with small potatoes until a kindly providence
sends them the opportunity to put several good
ones.
1t is true that as chief of the editorial staff of an old
established agency, Bob Fayant had conducted more
than brilliant campaign but the prestige of those
of course belonged to the agency that had
ployed him.
tent than to feel power that hasn't chance to
get out of you? During the months that had passed
since he established his own agency Fayant had been
giving correct imitation of live that had broken
loose from its moorings to lie sizzling to purpose
Surely then, when make it plain that he in the
Hurry & Simmons delivery wagon chance to make
loud noise like efficiency, it will be realized that did
not too strong word when said that to get this
business he anxious.
Nor was this all. Long before rival agency had any
suspicion of its existence Fayant had been tipped off
about the appearance of this splendid delivery
wagon the market, and the very circumstances that
led to his being the first advertising the ground
might we'll have served to make him anxious to land
this account, wholly apart from other considerations.
DE it known that in Rochester, where the Hurry &
- Simmons plant was situated, there lived certain
young woman. That IS, she was certain from most