The weekly times-record. (Valley City, N.D.) 1912-1922, 1913-12-04
WHEN DREAMS COME TRUE"


tisement of large mail order house.
The artistic merit OF the work is SUI
ficient to invite close attention. Light
and shadow effects are used to ad-
vantage and the artist has lived up to
his reputation as master OF per-
spective.
But it is the title that chiefly con-
Germs US here-the title and the SEN
timent it conveys. It Is this phase OF
the matter that proclaims the artist
a wizard of pen as we'll as of brush
"a past master in the gentle art OF
irony. Perhaps the artist had the title
given him and had nothing to do but
merely draw the picture. If it was
the advertising man of the mail order
house who supplied the title, then
honors are about even.
This matter of dividing honors Is a
difficult proposition. Take the case
Of the town employe who came home
q bit late and somewhat out OF tenn
per one summers evening. He spoke
sharply to his wife as she prepared
supper and she turned on him In a
fury.
"Aint you ashamed" she cried, ito
treat me like this, after me working
all day over the hot stove and you
down in your nice cool sewer?"
At any rate the picture in question
shows young couple seated on the
crest of hill and looking off into
the distance. Away beyond. appear.
ing out of bank Of clouds, rises
high building. There can be no ques'
ton of the characte Of the building,
for business has tempered art and em-
blazoned on the walls the name OF
the particular mail order house. The
young couple appear pensive. She is
dressed s.ylishly in skirt and lace
waist. He wears overalls. Near them
browse a team Of horses harnessed
to plough. The presumption is that
they are dreaming of riches-money
and fine clothes and precious stones.
And that Is where the irony comes II.
when dreams come true!" The
least observing Of us can tell at q
glance that those things the young
people are dreaming Of lay locked
somewhere in that great building In
the clouds. In some room or cup
board Of the catalog house are the
money and fine clothes and precious
stones that mean so much to all young
folks. And it is such simple matte !!
Why do they hesitate? All they have
to DO Is harness every one OF their
hard-earned dollars" according to the
words Of the "ad') and haul those
treasures out Of the catalog houses
vaults.
Surely they have at home the hand
some thousand-page catalog. listing
the wonderful bargains" that are at.
tainable. Right there on the first
page and in huge letters is listed the
famous CRACKERJACK cracker at
four cents box. These crackers al.
ways sell at five cents a box. It says
80 in the street car advertisements
and that is what they cost at the cor
ner store. And II these crackers are
80 cheap, HIS hat and Her shoes
and the dining.room table for BOTH
of them must be cheap in proportion
at the prices given. ....
The lad" writer takes up the story
where the artist left off. He seems
to be at odds with the artist, however.
His first question is a sure-enough
break"
but WHY DREAM?" queries be
Right! Why dream? How long
are these silly youngsters going to
retain the childish notion that all the
things listed In that pretty book are
sold at bargain" prices like the
CRACKERJACK crackers? Can't
they see that the profit must come
from somewhere? That this mail Or
der house isn't in business for the
purpose Of drawing pretty pictures
and making young folks dreams come
true? Can't they realize that the cat.
alog house must make up the profit
on the hat or the shoes or the dining.
room table, or on all three?
Further along the same clever lad"
writer declares: . -0
1.-THE CONSERVATION OF THE
DOLLAR IS THE VITAL ISSUE
IN THESE DAYS OF HIGH LIV-
ING" .....''
Right again! And the way to con.
serve the dollar in the full sense, Is
to keep as much Of 1t as you can and
spend what you have to IN ouch a
way that A PART OF 1T WILL
COME BACK TO YOU.
Let these young folks stop dream.
1n0 NJ Tho hig cast1o IN thu atr and