The Jeffersonian. [volume] (Atlanta, Ga.) 1907-1917, 1913-08-14

w.
organization to the producer in the
distribution and sale of farm pro-
ducts, is in my estimation the most
important single event of it's class in
the industrial life Of the country
during the last quarter of century.
AT least it will reach that dignified
zone when their precedent is fol-
lowed by other common carriers
which | have reason to believe will
be done at very early date.
When the marketing plans, as for
INFLATED by the Farmers Union are
adopted by the transportation COM
panles, it should move at least two
billion dollars worth of perishable
farm products that now annually rot
on the ground, or is dumped at desti-
nation, and it will increase the eff
cheney in distribution of non-perish-
able products at least thirty per
cent. 1t is the most weighty econo-
mic project now before the American
people and the most gigantic CO.
operative plan that has ever been
submitted in which the prosperity
OF the producer, carrier, dealer, con-
sumner and all the people, is natural
ly and equitabIy involved.
First Aid to the Producer.
While the detailed plans an
nounced by the Wells Fargo people
are considered only first aid to the
producer and are subject to such
modification as experience may die
tate, they contain two cardinal prin-
ciples of cooperative marketing
which should be carefully studied by
carrier, shipper, and buyer, to-wit:
Information and Assistance To ex-
press the plans in the language Of
the farmer, they Will; First, estab-
llsh market bureau which will esti-
mate production and consumption
and keep check on market condi-
tions for the information of their
patrons; Second they will assist in
securing the best market for farm
products
To handle this new feature of
their business, the Wells Fargo peo-
pie have established an Order, Com
mission and Food Products Depart
ment, and in a circular issued from
their New York headquarters Au-
gust LIST, signed by F. S.. Holbrook,
General Traffic Manager and APP
proved by B. D. Caldwell, president,
they announced that they will make
a speciality of the distribution of food
products through assistance to grow
ers and producers in finding suitable
location, soil and markets, and by
aiding them in securing to best ad-
vantage, sanitary packages or con-
talnerS in which to ship their pro-
ducts, particularly perishables. Cor
responding efforts will be made to
serve the dealers and consumers in
placing them in direct touch with the
source of supply" and the President
of the Company has instructed all
employees to cooperate with the new
department.
The Wells Fargo will make itself a
factor in distribution by lending as
sistance without charge, and where
it is possible to do SO, will send cash
buyers to the producer. They will
instruct the shipper in the kind of
packages desired by the markets,
how to pack and crate their products
and the size packages to use in order
to secure lowest rates.
The common carrier has, in many
instances, been satisfied to look upon
the distress of the farmer with in
difference and has given small con-
Germ to glutted market. He usual
ly gets his before the stuff is dumped
and sends a glib-talking agent to