The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1913-08-15
couRTINe SUCCESS

Mr.. Marcus Frank is, as everyone
knows who reads the newspapers, am
bilious of success. AS the gateway to
this end, he has selected the advertis-
ing columns of the local newspapers.
Not from any bias in the matter, but
from having witnessed the success of
the late A. T. Stewart, the late Mar
shall Field, the present John Wanna
maker, Sears, Roebuck & Co., and
hundreds of others who have select
ed the same route and pursued the
same methods, We are led to the con-
clusion that Mr.. Marcus Frank has
done the wise and proper thing, and
We feel as confident that in a very
little while he will be recognized as
one of the merchant princes of our
growing city, as We know that like
begets like.
One has only to visit his store to
see how rapidly the transformation
is taking place. There is a wide gulf
between the stock he carried when
he first opened for business and the
stock he is carrying today.
From now on the evolution will be
much more marked.
Before his coming to Ocala a sim
gle page was the largest advertise
ment carried by any of our Ocala
merchants. When he contracted for
two pages it produced an evolution
as well as a revolution in mercantile
circles, and from that day there has
been a growth in the volume of trade
among the merchants of Ocala. One
felt it and noted it in the very atmos-
phere.
Every merchant in the city has
been the beneficiary of his system of
advertising, for it has given conf
dence to Ocala as a mercantile CEN
ter, and trade has been constantly
gravitating in this direction.
Since that time this young, ambi-
tious merchant has contracted for
four instead of two pages of advertis-
ing space, and he has felt the direct
benefits of his enterprise. But that is
neither here nor there. Go and visit
his store. 1t tells its own story in
bigger and more illuminating letters
than we can print it.
He now occupies the entire build
ing-up stairs and down stairs-and
it is filled with an entirely different
class of goods than the miscellaneous
assortment of former years.
His watchword is upward and on
ward.
In the Weekly Banner of this week
he is carrying four pages, and every
page is replete with a story that is
of interest to every family in the
county.
Those who have attended one of
this young merchants sales know
that his guarantee goes with every
piece of marked-down goods, and
that his guarantee is as good as a
gold certificate.
When Cohen Brothers began bust
ness in Jacksonville they occupied a
store the space of which was not
very much larger than the editorial
offices of the Ocala Banner, but ev-
cry day the Cohens talked to the peo-
pie of Jacksonville by the judicious
application of printers ink, and while
other merchants that did not do so
have gone out of business and are
now forgotten, the Cohen Brothers
have recently erected the largest re-
tail store in the south.
When Marcus Frank shall have
been in business as long as the Co
hen Brothers, if he keeps on the path
he has blazed out, he will have a re-
tail establishment in Ocala covering
an acre of ground, and his name will
be linked with Cohen Brothers, Mar
shall Field. John Wannamaker and
other modern mercantile princes.
This is not said for buncombe.
but is the mere statement of a prophe-
cy.