Evening star. [volume] (Washington, D.C.) 1854-1972, 1913-11-09


which is widely advertised by the Mueller Bottling
Company local concern which has not hitherto fig
ured heavily in this market. They're pushing their
goods with page and half page advertisements in the
local press condening reusable shoppers of all sorts
Inclosed find specimens of their advertising They
make strong point YOU will see, of the fact that
reusabe cork and china shoppers germ carriers and
unhygienic from every standpoint Feel the competi-
ton heavily. Advise investigation OF this device.
AT Oscar Phillipson's last night. said Sweigert
few days later, "my wife was thirsty, and they
brought in a bottle of Muellers ginger ale. | must
acknowledge that that stopper he's using is mighty
convenient thing All you have do is give it push
and its off | begin to believe that passed up
good thing when we turned down Darlington system.
"That what told you at the time, retorted Braun
who hadn't done any such thing but YOU insisted that
couldn't afford to throw fifty thousand dollars
worth of equipment into the junkheap.
And | still say so,' said Sweigert. But it looks
like it isn't up to to choose Confound these
improvements! They keep man poor. Advertis
ing is making the public too smart nowadays It's
running conservative business. No sooner does
get firmly established and is running along smooth
y, when somebody gets idea and starts dissasfy
ing the people with what they have had.
did you notice. though. replied Braun, that
firms that advertise seem to make money of it? It's
the odtimers like u.s. who won't be convinced that times
changed, who get hurt He glanced quzzically at
Sweigert August, whether want 1t not we've
got to adopt the Little Giant Stopper l stopped at
their place yesterday my way home, he continued
alphabetically, "and l young Bederman there
from ST. Louis Darlington tells that they've placed
order for a hundred thousand dollars worth OF
equipment If that's true before long the whole trade
will fall into line. It's just like it when typewrers
came out. We wouldn't have EN-; but competitors
changed mind for Nowadays folks can't do
business they please. It's the with better idea
ard more enterprise what decides policies. If we
don't follow the procession we fall by the waysde
asked young Darlington to come over here this after
noon"
@What would it cost to put in Darlington 5 machne?-
Braun produced his notebook. "Ive-got an estimate
here Take down the figures.
ave ought to be able to rule off the investment in
ten years. unused Sweigert "Now lets see how much
difference the tin shoppers.
"And don't forget to figure that three MEN do the
work of five" suggested Braun.
Oscar exclaimed Swegert with surprise, 4its abso
lutely an economy Why didn't you see it before?"
"Oh it's the old story, sighed his partner. "When
a thing comes along everybody tries to find out
what's wrong with it. It's a smart who looks for
the advantages first and calculates the cost afterwards
Mueller fooled me- l credited him with
much enterprise
"Mueler?' jeered Braun. a lot he had to do with
it, That fire of his cleaned him out and he had to put
in machinery. Karl Darlington caught him at the
right minute and made an inside deal with him. I
heard that they spent five thousand for him
"Why should they do it," asked Sweigert
TIL that, said Karl. at that entering
the office. "None of you botters would realize that
improved machinery always pays for itself in the long
Without exception you
calculated what it would cost
~ you to discard what you had
w instead of figuring how you
81 would benefit. We were fol
H lowing the wrong plan but