The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1913-09-23
TUESDAY. sEPrTMBRR "a, 1913.
London Publisher Talks
About The Future

Newspaper.

4NGWSRdEGAs
The newspaper business is not of
the lind it once was. There was
tina when with q small investment
alraost anyone could start and oper-
ate a ,sewspaper, but that day is long
past. Today 1t requires large and
expensive plant, representing an in
vsstsnent OF many thousands Of dol
lars. to publish even the most modest
l.snd Of a paper in any city OF $4,000
people or upwards, and 1t necessitates
q large and steady income to keep the
plant in operation. Few manufacture
turing establishments require so large
an Investment for a plant and fewer
stfii have al large pay rolls as the
newspapers require md have.
These requirements are becoming
greater all Of the time and. according
to Robert McDonald, editor Of the
London Daily Chronicle and president
OF the Institute OF Journalists. the
newspapers of the future viii be few
err in number. the tendency toward
combinations will increase and colos-
sal circulation win continue to grow.
"The newspaper Of the future" says
Mr.. Mcronald, will not contain less
reading matter but the pages will be
smaller, the methods of distribution
quicker and the circulation cover
greater areas. Airships and aeroplanes
will be used for the most distant cen
tiers and electric trains and motor
planes. running on special tracks. will
be used. In all the chief centers Of
population the papers will be distrtb-
uted by electric or pneumatic tube.
Morning and evening newspapers
will be merged and the editions come
out at almost every hour of the day
ana night The news will be collect
ed by wireless telephones and re-
porter will always have a portable
telephone with him. with which he
will communicate with his paper with
out tina trouble of going TO a telephone
wireless. The telephone message will
be delivered to a subeditor in printed
column form.
AT the peoples recreation halls
with cinematograph and gramophone
or some other more agreeable instru-
ment OF mechanical speech all the
news Of the day will be given hot
from it's source.
1.-THE people may become too lazy to
read, and news will be furnished a
house or office just as gas or water
are now. The occupiers win listen to
accounts of the news of the day read
to them by much improved pflono-
graphs while sitting in the garden. or
the householder will have his daily
newspaper printed in column form
by a machine in his hall just as we
have the tape machine in our offices
now"
Much OF this may seem like a
dream, but when the changes in the
newspapers during the past 90 years
are considered, the London publishers
predictions may not seem so strange
after all.
In no place have these past changes
Deen more pronounced imam III Z SiiSei-
cola. Fifteen years ago there was not
a line Of telegraph news received in
the city There was not a linotype
machine here. There was not mod
ern printing press here. All OF the
news that was printed was local news
and not more than three or four
columns of that. The type was all set
by hand. The papers were printed on
slow, fiat bed presses that could not
average more than $50 complete eight
page papers per hour and they had to
be folded by hand. Under the old
system it would require more than
ten hours to do the press work alone
on The Journal for a present week
day edition and so hours to print
present-day Sunday edition of the pa
per. The Journals operating expenses
for one month now are equal 10 its
total operating expenses for a fun
gear fifteen years ago.
II the same ratio of Improvement
continues. no telling what we may ex-
pect in the way of a newspaper fifteen
years hence.
M. Ey;~~;n,raaa Ia0rpaI contains