New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1913-11-02
GLOBE TRADE TOUR
American Manufacturers to
Make Effort for Export Trade.

A UNIQUE cruise in merchandising Is ~
be attempted by a. group OF o'ei i0
American manufacturers lhciuulhe -"
number of textile mills, In an eiiol. ~
build I'D an export trade tor -Ahie'
ooodo according TO THE Textile Manu-
facturers' Journal" An organized safes
force with a carload of samples ana ca'a
logues is to be sent out by the Sm!thiieiu
Exnort Company, which will make TOUR
of the entire world, visiting the most I'M
nortant and promising fields for Anerl-
can made goods. This company was or
ganized mainly by the efforts OF Gavin
NJ. Smyth, Of the well known mouse Vi
the Young Smyth, Field Company anu
Otto Kofka, their foreign trade expert
Mr.. Kofka will accompany ana fhdiase
the initial crew of five statesmen. VINO wiz
sail from New York on November I" MI
Kofka has been for over seventeen years
engaged in the export trade and has made
seven trips around the world. so that ne
is already familiar with every oelaii Vi
such a trip and its possibilities.
The plan is to have the statesmen p''
sent their respective lines In such ""'
as TO permit the manufactures TO come
into direct touch with his customers
rather than have all his TRANSACTIONS ~
,hrou,b an export commission house
Tho goods will be sold in the manulact-
urer,s name and he will send OUT W.
hills direct to mis- customers AS o"o
textile manufacturer. who Is l""''o
90, &, tbia progressive movement to Sc
cure q larger part OF the "orlo u"u''
stated. eft will be about year oeio''
u,e are able to know the exact returns
from, such a venture. 1t is an cNpe'-
mont bur a valuable one, ana we nave
every confidence in the compah! unue
taking the campaign. 1t aroros an w
portunity for a personal appear "H''n VIZ
doubtless bring it's returns. Inc Ii'''"'
ordors will he placed with these saiesrneh'
but any duplicate business VIII come VI
IN ne II is in a measure Worlu auNe'
,isi,,y cannaign. At the same time IL 10
choarcr nroposition than If We undertooh
:, &c irdividuals. while it is even pet
,ar rI,n than operating through an eNpol'
house. We couldn't sell at the same P''oe
tben. as we would have TO sell 'he'' "'
tho wholesale price and then allo" 'he,''
, commission. Under this plan We mercy
nay the smythfield company fair com
mission on their business. We are III
cInod TO believe the foreign merchant Is
tired of paying the commission to the man
buylng his goods for him, who in turn eN-
acts a commission from the manutac'u'
or. For that reason such a market as
Manchester always has the preference
over an American manufacturer.
Another stated: We find from corre-
spondence that the foreign markets are III
a most cordial and receptive MOOD anu
while We do not expect immediate results
II will eventually prove great thlhs LOT
the American manufacturer.
The plan was originally intended lot
philadelphia industries. but II has become
more or less national in character by TINS
time. so that manufacturers in all parts
Of the country are now represented. 1t Is
estimated the trip will cost at least sl25-
O0O. but it is being financed By means OF
advances against the commissions In pro-
portion 10 the products % be offered.