Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-04-13

THE DISTRICT MANAGER of your territory VIII
be here at the main of1ce-so you can get rsnt
down to business with him if you are on the
ground.
rvERY DEALER IN AMERICA KNOWS the
heads of this organization. You all know Walter
E. Flanders He has always given his buyers
more-and forced his competitors to give theirs
more, than they wanted to-
HE IT WAS WHO FIRST SAID, Magnetic in.
Guided of course" He who first put fore
door" BODY on a thousand dollar car-after cut
ting the price of the most popular and the great
EST 81 ESQ car to ST. 900. It Flanders who
forced all otheE makers to equip with dernoirse
able rims by dong it first. He who said, same
electric starter as the Peerless, 81 $50 cars
when most $4,000 cars still without starters.
AND FLANDERS HAS DONE MORE for ths
dealer than any other. He it was who five years
ago originated the Sliding scale of discounts to
stop the gouging of the little fellow-the small
dealer, who in the aggregate, disposes of 80 per
cent of the product. He, who sent copy OF his
dealers contract to every dealer in the United
States to show that all were treated alike, while
other makers were "dickering" with theirs. Yes,
you know Flanders-and you know why other
dealers don't approve of his methods. Good req
son, isn't there?
AND YOU KNOW McGUIRE-if you don't happen
to know him personally, you certainly know him
by reputation. VIM F. Mcclure is known in
trade circles as the former production manager
of the Ford Motor Company-the man who
seemed to create by miraculous methods
Mr.. Mcclure as the IMAM behind" isn't so well
known to dealers, but you've heard it said if
there's one man in the industry who produce
cars in greater quantities than any other, it
is MCGUIRE. Come and meet him-hel show
you the "25" himself
E LIE ROY PELLETIER you all know personally.
You know his advertising and its instantaneous
results "Roy's" advertising has sold more auto
mobiles than that written by any other man. He
knows you, knows your problems and knows
your territory. Besides handling our national
campaign, Mr. Peletier will. furnish you with
copy to run locally and, when occasion requires,
he will be glad to write special copy meet your
local conditions.
YOU'LL MEET TWO NEW FACES-Walter M.
Anthony Comptroller and c. A. Forster, Com
mercial Manager, in charge of sales.
Mr.. ANTHONY is THE MAN you'll deal with at
the financial end-and you'll like him. He's
combination of keen business acumen and
royal good fellowship. In short. he is a business
of breadth and character and poise-and a
saving sense of humor. You'll like Anthony
and that makes business dealings a lot more
pleasant.
AND YOU'LL LIKE FORSTER He comes from
the Burroughs Adding Machine Company. We
don't know it all yet in the automobile business,
you know, and tho you'll look with suspicion
a new man in this industry that impression will
be dispeled in the first FIVE minutes you with
Forster-and then you'll agree that he as well
Anthony belongs" in this organization of
specialists and experts.
AND YOU'LL FIND in the other officers and in the
factory, not scores, but hundreds of men you've
known for years-experts, specialists ALL and
you'll conclude that if the kind of car you've
been wantng-the kind you'd design and make
yourself if you had the capital and the facilities
can be made then this organization can make
ito the Queens taste-and yours
THE CAR IS HERE ready to see and to ride in De-
iveries in quantities will begin in June. You've
been looking for this car for years-come to De-
troit the first train and try it out for your
self-and tell us why you think you can sell more
of them in your territory than any other dealer.
NOW NULL THIS OVER You must realize-you
who have watched the trend of things-that this
automobile business will gradually narrow down
to a few big ones It will be contest between
giants. 4.