The Birmingham age-herald., 1913-05-04

negotiations for the purchase OF the Con-
tinental hotel and for ell the real estate
holdings of the Florida East Coast Rail-
way company surrounding the hotel, be-
sides several smaller and adjoining par
GELS OF land. consisting in all about 4500
acres and extending along the beach al
most five miles, from the hotel to the
st. Johns river jetties. This land in
cludes miles of ocean front. hundreds of
acres of wonderfully beautiful palm and
oak hammock covering the levels trav-
ersed by the railroad to Mayport, the pic
turesque ridge that parallels the railroad
half mile west of it, and most of the pine
and cut-over land that lies between the
beach and Pablo creek. The eastern por-
tion of this tract offers splendid sites for
attractive homes on the bluffs overlook
ing the Atlantic and almost within reach
OF its spray, or back among the semi
tropical forests than which there are
none more beautiful in Florida
Mr.. E. r. Bracket of New York, Jack
sonville and several other big places on
the map--for he has an intimate ac-
quaintance in many parts of the United
States-is the originator, the president
and treasurer OF this company. He is at
the head of the well known wholesale
commission an1 importing house of the
d. r. Bracket company of New York,
Florida, Georgia, California and other
sections, know that it is strong, reia-
BILE firm that does what 1t promises Mr.
Bracket is a young man of strong per-
sonality, and he had forceful way about
him that makes things go.
The vice president of the company is
j. c. Turner of Nsw York, president of
the j. c. Turner Lumber company, whose
speciality is cypress timber and California
tsadr III R,. IT.
PRODUCTION to southern business men. Be
sides being one of the largest owners
of cypress timber land in Florida, he has
extensive interests in other states and
sections. He has recently purchased 1O0C
acres of cypress lands in Lee county
Florida. He is president of the Ocmul-
gee Lumber company of Centralia, Fla.
He is vice president of the North Amer
lean Lumber company, limited. of VAN
couver, which owns 2,0000O0,000 feet of red
cedar and fir in British Columbia. He Is
chairman of the board of the National
Plumbing and Supply company of st.
Louis. He has extensive holdings and
lumber interests in Michigan, Louisiana,
South Carolina and elsewhere. He per-
sonally and the j. C. Turner company
are the owners of valuable dock, water
front and other properties in Jackson
Vile. Until recently he was a director
of the Fourth National bank of Jackson
vile, of which he was one of the organ
izers. For the past 20 years he has been
we'll known here by his large purchases
of lumber from southern manufacturers
A. L. Taylor, also of New York. is sec
retary of the company, and William c.
Bryan, formerly of New York. but now
a Jacksonville citizen, is its general man
ager. Both are energetic business men,
whose experience in the management of
large affairs adds strength to this COM
pany.
This new city by the sea is to be more
than a suburb of Jacksonville, for while
it doubtless will be the home place OF
many whose occupations take them to
the city. it is to be a permanent city OF
substantial homes. dependent on outside
markets for its supplies by wholesale
which will be distributed through it's own
stores. 1t is to have its own resources
of amusements churches. schools and
clubs. Its development means the inn
provement of lands lying along and back
from the beach for nearly five miles
north and south, and a mile or more east
and west.
Those who have known the gradual and
heretofore slow development of the prop
erty lying along the ocean, from Pablo
to Mayport, realize that the question of
transportation to and from Jacksonville
Is a vital one. For automobile owners
the brick and cement county road makes
the trip an easy and pleasant one but
the owners of automobiles are still in the
minority. The demand for railroad sery-
ice has not yet warranted an elaborate
schedule, but it is evident that a service
to meet the demands of a thickly settled