Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1913-05-12
THE COMMUNITY AND The
NEWSPAPER

II is an Cd and rrits saying.
though VsrT true. tEzr yoG tan tel
what = Community "a By the neEspz-
per. That this IA very generally be-
BeTed IA proven By the number Of
requests received for sample copies
Of the Things. Nearly eTerFoze who
eoztelaplztss moving 70 a strange
community sends for = copy Of the
local Newspaper. A IA the neEspz-
per, 20 "a their conception Of the
town And II is true judgment
What the neEspzpeT is, depends
largely upon the man behind the
pen-not only In writing copy but in
signing eheeks-but II depends even
more upon the citizens Of the town
at large. The man at the helm can
not DO his best If cTzmped in his
efforts by q mszgre. grudging or
dominsering support. He might be
able to furnish sheet which would
do credit TO the town IL he had
hearty, enthusiastic support On the
other hand, II the man is not big
enough calibre for the town he does
not stay long. The paper outgrows
him. Some man comes along who
knows the game better and sees
greater possibilities in the sheet, and
the back number Is laid On the shelf.
The value OF the newspaper to the
town Is not confined BY any means
to the impression sent abroad, but
here lies one Of the reasons why
every firm in every city should be
represented by an advertisement in
every issue Of the home paper. The
man outside OF the city who Is desir-
Gus Of securing a location is sure to
look over the paper. II his line Is
not represented in the advertise
ments his first thought ia that the
line is not represented, or II 1t is
the representative is a dead one" {"
end the first thing the local man
knows he has the competition OF a
live wire" when II he bad been
live himself and let the world know
that he was alive he would not have
had an additional competitor.
This is but one of many reasons
why an advertisement. even II the
sales growing from It cannot be
pinned down, is valuable asset for
any business man.
The newcomer in a community in
yariably turns to the newspaper
when a search OF services or in
formation along any line. II your
name is there re chances are that
you will get his business.
The newspaper Is not only the
standing advertisement OF the town
but It is the medium and the only
medium through which you can
learn with reasonable exactness and
impartiality the doings Of your
neighbors. II you are away from
home II Is to the local paper more
than to the letters Of friends and
relatives that you look for the news
of your friends and neighbors and
for the business index OF the COM
munity.
These are but few OF the reas-
ons why 1t is matter OF profit in
dollars and cents as we'll as In in
tangible means TO give the home
paper a support, financially and NOR
ally, which will enable II to be an
exponent OF the town OF which the
town may well be proud.
The support given Newspaper
should not be domineering, or with
a string to II, If the paper is TO
prove OF benefit to the town. Prob
ably the editors ideas do not exactly
coincide with yours. II would be re-
markable II they did on all things.
Then why insist that he must voice
your ideas II he Is to have your sup-
port. II the paper is honest, alert
for the upbuilding OF the town, even
81 along somewhat different lines
than your judgment deems the best,