El Paso herald. (El Paso, Tex.) 1901-1931, 1913-11-22

the insertion Of his card. and then
selling copies Of the catalog to con-
sumers-
Suggestion to Newspapers.
Still another suggestion is that
newspapers which make a speciality
Of small ad business, open up a de-
partment OF parcels post advertise
ments where farmers NAV insert Two
or three line ads for a month at a
reasonable rate. The service a news
paper could thus render its readers.
most OF whom would like to find good
farmers to deal with, would be so
great that the paper featuring it
might find the growth in circulation
more than paying the way Of the de-
partment
Whatever method may ultimately be
resorted to in an effort to bring the
producer and the consumer into direct
contact through the parcels post, the
department will not fail to utilize all
the avenues OF publicity in its effort
to induce the farmer to make full use
OF it. Its advantages will be pro-
claimed at farmers institutes: the
agricultural colleges will be asked to
assist in the education Of the farmer
, % us uses and advantages; and IN
DIVERS ways the country will be shown
how the system can be used to cut
down the cost of living.
Exceeds All Estimates.
The the parcels post service is pOpu-
lar is revealed by the fact that when
it was established the postmaster
general predicted that it would carry
a million packages a week. whereas,
II Is now carrying twice that many a
day That it is reasonably safe is dis
closed by the fact that out of the first
100000 packages carried not a
single claim for damages resulted.
That the service is better than the
express companies ever have been
able to furnish is illustrated by the
fact that IN two cases out of three
where two packages are sent forward
at the same hour, the one by express
and the other by mail. the mail pack
age arrives in less time and goes at
much lower rate than the express
package.
Some city dwellers have hit upon
the idea Of marketing by mail entirely.
which the farmer can place a dozen
or two Of eggs, a pound or two OF
butter, chicken or two, some corn,
beans, and the like. and other prod
ucts and forward it by parcel post.
When the basket reaches its desti-
nation it is emptied and returned,
ready for the next order.
The service on rural routes viii
prove Of great aid to the over worked
housewife. Nothing is more unfOr-
tunate in rural life than that so
often the wife Of the farmer has to
do her own washing because she can
not get her clothes to a laundry. Now
many laundries are making a speciality
y
dried at reasonable rates, and they adj
yertise that they will receive the
laundry and return it by parcel post
/ BurlesOn Develops System
When Albert S. Burleson became
postmaster general he already had the
idea that he ought to make the most
OF the power vested in him with re-
spect to the parcels post and inter-
preted the law as intending that he
should develop it just as far as was
consistent with safe methods ard just
as rapidly as this could be dOne-sO /
rapidly. indeed, that it did not wish to
have him wait for its sanction in the |
direction of extending the service.
With that view of the law, the post !
master general is proceeding with its /
execution Assuming that congress !
wants him to limit his activities only |
by the needs OF the people and the stip-
ulation that the parcels post system !
be self supporting, he intends to feel I
his way forward step by step in his 4
efforts to make the service as wide and \
as useful as this stipulation Will per- /
Makes City Delivery Field.
I believe" said he, that a new L
field will be the field of city delivery. !
Here In Washington, for example, we |
delivery services. The department !
stores, the grOcets, the dairymen, I
every class of business people, have |
their own transportation facilities |
wv II gou Wei e 10 eliminate al LllGoC
but two or three. it would be possible
Tor these two or three delivery houses
10 give rates for delivering local par
els 50 low that the individual concern
,ould not afford to perform his own
iellVery service, and yet even at these |
oW rates the express companies could |
make barrels of money. You see this
llready in Boston. where the local ex-
press delivery system has been de-
-eloped.
I'VE simply extend the system Just
Is Tar as they viii support 1t, just as
ar as their needs call for its extern
ion. We are going to move step b.
'tep, never overreaching ourselves, nor
Continued on next page, last column.)