The Detroit times., 1913-04-14

: the Live Ones
THE DISTRICT MANAGER of your territory will
be here at the main office-so you get right
down to business with him if you the
.e./ ground
EVERY DEALER IN AMERICA KNOWS the
heads OF this organization. You all know Walter
E. Flanders. He has always given his buyers
more-and forced his competitors to give theirs
more than they wanted to.
HE 1T WAS WHO FIRST SAID Magnetic in
cluded, of course" He who first put a ~ioro-
door" body ON a thousand dollar car-aeter cut
ting the price Of the most popular and the great
est $3.50 car to $4,000. 1t was Flanders who
forced all other makers to equip with dernounA
able rims, by DONG it first. He who said, same
electric starter the Peerless. on a 81 $50 car,
when most SIS, 600 still without starters
AND FLANDERS HAS DONE MORE for thu
dealer than any other. He it who Ave years
ago originated the sliding scale Of discounts" TO
stop the gouging of the little felow-tine small
dealer. who in the aggregate, disposes of 30 pr
cent of the product. He, who sent a copy Of his
deaer's contract to every dealer in the United
States to show that all treated alike while
other makers were 'dckerng' with theirs Yea,
you know Fianders-and you know why other
dealers don't approve of his methods Good rea-
son. isn't there?
AND YOU KNOW McGUIRE-if you don'tthappen
to know him personally, you certainly know him
by reputation. VIM. F. Mcclure is known in
trade circles as the former production manager
OF the Ford Motor Company-the man who
seemed to create by miraculous methods.
Mr.. Mcclure as the imam behind isn't 50 well
known to Dealers but you've heard it said il
there's one man in the industry who can produce
in greater quantities than any other, it
is Mcclure Come and meet him-hell show
you the rs" himself.
e. LIE ROY PELLETIER you all know personally
You know his advertising, and its instantaneous
results "Roys advertising has sold more auto
mobiles than that written by any other He
knows you, knows your problems and knows
your territory Besides handling our national
campaign, Mr. Pelletier will furnish you with
copy to run locally and, when occasion requires,
he will be glad to write special copy to meet your
local conditions
YOU'LL MEET TWO NEW FACES-Walter M.
Anthony, Comptroller, and c. A. Forster, Com
mercial Manager in charge of sales.
MR.. ANTHONY is THE MAN you'll deal with at
the financial end-and you'll like him. He's
rare combination of keen business acun1en and
royal good fellowship. In short, he is business
man OF breadth and character and poise-and
saving of hurnor You'll like Anthony
and that makes business dealings lot more
pleasant
AND YOU'LL LIKE FORSTER He comes from
the Burroughs Adding Machine Company. We
don't know it all yet in the automobile business
you know, and tho you'll look with suspicion on
new man in this industry, that impression will
Forster-and then you'll agree that he as well
as Anthony, belongs" in this organization Of
specialists and experts.
AND YOU'LL FIND in the other officers and in the
factory, not scores but hundreds of men you've
known for years-experts, specialists all, and
you'll conclude that il the kind of car you've
been wantng-the kind you'd design and make
yourself if you had the capital and the facilities
can be made, then this organization make
ito the Queens taste-and yours.
THE CAR IS HERE ready to see and to ride in Deiv-
cries in quantities will begin in June. You've been
looking for this for years town dealers
come to Detroit the first train; and try it out
for yourself-and tell Us why you think you sell
more Of them in territory than any other dealer.
NOW NULL THIS OVER: You must realize-vou
who have watched the trend of things-that this
automobile business will gradually narrow down
to a few big ones. 1t will be contest between
giants.
TODAY, WHEN MARGINS OF PROFIT to the
maker are small that ninety per cent of all the
buyer pays goes into actual automobile value and
lC, +tox.. e.