Western Carolina Democrat and French Broad hustler. [volume] (Hendersonville, N.C.) 1913-1915, 1913-08-28
OUR CLUBS SECRETARY.

Is experiencing the most critical period
in its short but useful history. There
are varying opinions as to what course
the club should take as the members.
hold different views as o what should
ie the qualifications of a secretary
and as to the amount of time he
should devote to the interests of the
club.
We are pleased to learn that there
is a strong sentiment developing for d
secretary who is emtnently qualified to
handle the publicity end of the duties
of a secretary. The most successful
business men of the country have been
convinced of the importance-of adver-
tii ing. If it pays a business man or 4
corporation to advertise why would
not 5udicious advertising prove a pro-
ftable investment for a city? While
! display advertising has won its place
in the business world all advertisers
are mindful of the unsurpassed adj
vertising value of news or feature
stories. This immediate section has
All unlimited amount of material at
oul command which would be used
freely b .ysome of the most prominent
pl blications of the country if properly
prepared and submitted. This serves
to show that we r greatly. in need
OF a secretary who is able to- avail the
Hendersonville organization of some OF
IL is valuable publicity. This field,
which affords many opportunities is
neglected altogether except by more
~eaterprising secretaries from other
cities who come into our town and
comfy and collect valuable informa-
ton for publications in various parts
ing pains to see that the articles are
published under the date line of the
city whence comes the w~ide-awake
secretary, incidentally mentioning
Hendersonville as a small insignificant
place so many miles from the city
where the Information is prepared.
Thousands of dollars worth of very
valuable space is at u command.
An enterprising and energetic secre-
tary could keep the name of Hender-
sonville before the eyes of millions of
readers without costing us anything
except postage and a secretary's sal
ary. Why should we not take ad-
vantage of this liberal newspaper and
magazine space?
This feature of the club work will
not, in our opinion, have sufficient at
tention unless the club employs a man
to devote his whole time to its duties.
1t is Reasonable to assume that the
secretary who is employed for only a
portion of his time will give the great
e. part of his attention.to things which
arc closer to his heart than the club
work can possibly be.
The. Greater Hendersonville club is
an exceptionally strong one for a city
the size of ours. Its membership $
composed mostly Of substantial, en-
I terprising, energetic business men
ana while there are some who proba-
bly, have never been educated to the
Importance of having a full-time, re-
sulting-producing secretary, there are
those who are keenly aware of the
cact that the Gee of the club is
dependant to a great extent upon the
efficiency of the secretary and that the
prosperity of the town is governed
more or less by the activity of the
club. The prospects for a greater and
more prosperous Hendersonville were
never brighter than they are today, it
therefore behooves us to make the
most of these opportunities by giving
careful consideration to the selection
or a secretary. Upon this selection
depends the future of the club to a
marked degree, for enthusiasm in our
Cub work has waned more or less.
The enthusiasm and public spirit
witch gave the club birth must be
aroused or the organization will de-
cay, thus repeating the history of I'll
former civic organizations.
We believe that it will be against
The interests of the club to employ a
Iran to devote only a portion of his
time to looking after the needs Of the
organization. 1t is possible to ac-
complish much through our. organiza-
ton when it is properly managed, but
it is almost a matter of impossibility
to properly manage it without paying
a man to look after it's interests at all
times. The secretary who will devote
che fifth Of his time to the work Of
the club will cost us half as much as
n who will give his full time and
accomplish about one-tenth as much
for Hendersonville and community,
thus the necessity for a full-time man.
W. must houroro of those ubOs xuiSh ~