Arizona republican., 1913-10-22
ANOTHER BOOST . FOR THE VALLEY
Wells, Fargo & Go. Inter ests Orange Growers Association, Board of Trade and Others in New Fruit Shipping Plan

few days ago cOlncldent with the VlSlt to Phoenix of high officials of the Wells Fargo Express company, including General Superintendent Jones. of the southwestern division, a movement has been given the initial impetus with the arrival here of T. Elliott, industrial agent of the company, with headquar- ters in San Francisco whereby the fruit industry of Arizona seems des- tined in the next few months to re- ceive an unusual amount of most fav- orable advertising. This is to be ac- complished by the express company CO., operating with the Orange Growers as soeiation, the Phoenix board of trade and shippers generally. Elliott has been in Phoenix two or three days and in that short time has managed to get in touch with such men as Foster Rockwell, of the Orange Growers as sociation; Harry Welch. secretary of the board of trade; Munger Brothers growers and packers of olives and many others who have to do with the shipment of valley products to distant points.
 The movement of the Wells Fargo company means the enlargement of it's order and commission department by creating the order, commission and food products department. Incidental " it is now planned with the intrOduc tion of a new minimum rate of B cents for the shipment of small packages of fruit to eastern points, to not only pro- vide small packages, containing per haps one dozen of Arizona grown and Arizona ripened oranges, or small packages or Arizona ripe olives, these to be shipped as individual packages to addresses designated by those living here or tourists sojourning here but that these packages of Arizona fruits shall be accompanied by such literature as may be recommended by the Orange Growers association, the board of trade or kindred organizations This will have a decided tendency to bring Ari zona into greater prominence as a fruit growing section than all the carlOts that could be shipped out of here in any given season.
 It is pointed out by MT. Elliott that there are hundreds of people in the east who have never eaten Arizona fruit or who if they did were unaware of the fact at the time. To such peo- pie the receipts of a small package of luscious fruit would be an eye opener. Accompanied by proper literature such a package would at once focus atten- tion to this section.
 This season there has been placed in effect a maximum rate of s4 per hund- red on such products from all Arizona points to the far eastern points. This applies to shipments to any office of the Wells, Fargo, Adams, American, National and United States Express companies. It is now possible to send a ten pound box of fruit, nuts, olives and other characteristic Arizona pro- ducts anywhere in the country, except to the South Atlantic states, at an ex- pense of 40 cents. The opportunity for development of trade in Arizona food products is a most attractive one
 The latest development as to hand ling food products will have a very wide scope The underlying belief of the company is that while food pro- ducts are high priced the cost is not so much due to inadequate production as to lack of thorough knowledge among producers as to where to find the best markets, and lack of knowl- edge among consumers as to where to buy to the best advantage On this foundation many objects will be sought by the~new department. Among these are:
 To assist growers and producers in finding suitable markets for commo- Gities produced
 To encourage the planting Of such food products for which there is a market.
 To study the problem of finding the best containers in which to make ship Inents-an element which has been a far greater obstacle to shipping by producers than is generally under stood.
 To give quick and accurate reports from all distributing points as to the quantity of products that can be sold to good advantage and as to prices
 To provide distributors and consum- CTS with information as to where any particular product may be sold or bought
 To gather the names of reliable growers and shippers; also names of reliable buyers. so that business be- tween the two classes may be facili- tated.
 To publish bulletins in pamphlet form, giving them wide distribution, as to specific and unusual offers of pro- ducts.
 To guard shippers against indiscrim- mate shipping to market. thus avoid ing glutting some markets and starv ing others.
 This information service will be free to all.
 Wells. Fargo & Co. frankly state that this work is being undertaken to develop new business. The company sees what is practically virgin field and has begun this work. which at first will amount to a campaign of education, because it believes that it lis good business policy. It is not an Eticipated that the machinery of the department will be running smoothly | from the very start, but time will be required to bring all of the agents as