Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1913-12-06
MERCHANT HELD
UNDER NEW LAW
ON FALSE ADS"
Newark Advertising Mems Club
Acts Against Broad Street
Retail Merchant

Under the provisions of the new law
which makes it q misdemeanor for
any firm or person to sell anything
that has been misrepresented by ad
yertisements. Joseph j. Goldsmith,
proprietor of the New York Fur Com
pany, of 637 Broad street. was he'd
in $100 bail to await the action of the
grand jury by Judge Hahn in the
First Precinct Police Court today
The case is the first of the kind to be
tried in Newark.
The complaint against Goldsmith
is the result Of a campaign begun by
the Newark Advertising Mems Club
against merchants making false rep
reservations to induce the public to
patronize them. The campaign will
be vigorously prosecuted. Other ar
rests are expected.
In the case presented against Gold
smith, Albert J, Harding. chairman
of the vigilance committee of the
club. testified that the defendant had
the following signs displayed in his
show window;
"All samples of furs used in our
wholesale house to be sold at COST
"The largest retail fur dealers in
the world
Mr.. Harding and Harry A. Hatrey,
fur buyer for Bamberger q Co., tes-
titled that Goldsmith admitted in
their presence that his establishment
was not the largest retail fur dea
ers in the world" and also that it diti
not have a wholesale house.
The defendant claimed that the
signs had been placed in his window
without his knowledge, but admitted
on cross-examination that he knew
of their presence.
Attorney Clarence S. Blake prose-
cuted the case for the club Gold
smith was not represented by counsel.
Mr.. Goldsmith explained today he
had entered into an agreement with
A. 7. Thompson, of 637 Broad street,
on November % last. The agreement
specified that he was to sell furs at
that address, for which privilege he
paid Thompson S75 a week
whatever signs he put in am en-
tirely ignorant Of" said Mr. Gold
smith, "and | am willing to make
affidavit to that effect"
The law under which the club took
action reads as follows:
81 Any person, firm, corporation or
association who, with intent to sell
or in any wise dispose of merchan-
disc, securities, service, or anything
offered by such person, firm, corpora
tion or association, directly or in
directly, TO the puDllc Tor sale or dis
tribution, or with intent to increase
the consumption thereof, or to induce
the public in any manner to enter
into any obligation relating thereto,
or to acquire title thereto, or an in
terest therein, makes, publishes, dis
seminates, circulates or places be-
fore the public or causes directly or
indirectly, to be made, published, dis
seminated, circulated, or placed before
the public. in this State, in news
paper or other publication, or in the
form of book, notice, hand-bill pos
ter, bill, circular, pamphlet or letter,
or in any other way, an advertise
ment of any sort regarding merchan-
disc, securities service, or anything
so offered to the public, which adver-
tisement contains any assertion, rep
resentation or statement of fact which
is untrue, deceptive or misleading,
shall be guilty of misdemeanor and
upon conviction thereof shall be fined
in a sum not to exceed one thousand
dollars $1,000 or imprisoned In the
county jail for a period not exceed
ing one year, or by both such fine and
imprisonment"