Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-09-28
GERMAN EXHIBIT
NOW ASSURED At
SAN FRANCISCO
Managing Director of Hamburg
American Line 0vercomes OBJ
jections of Politicians.
BY 5oERsIANER

Germany viii be strongly represent
ed at the Panama Pacific Exposition.
Herr Albert Balm gives the assur-
snce, and whatever the managing di-
rector Of the Hamburg American
Line assures may be accepted with
out reservation.
"Ohicial' Germany-the Govern
ment proper-wil not participate.
Neither will the weak nor the enyious
and the unsuccessful competing IN
dustries take part. These are numer-
Gus and quite powerful politically; IN
fiuential enough to have dissuaded
Wilhelm Strasse from recognizing the
San Francisco fair officially. But
what the Kaiser could not do openly
he has done privately through Balm
pursuant to Ballin's persuasiveneSs.
The head OF the Hamburg Ameri-
can Steamship Company has q hard
task In bringing Germany to the Pa
cifc Coast. At the outset he encoun-
tered the assumed Indifference of
German manufacturers, who dislike
their American competitors just a
little less than their British rivals
These gentlemen protested that the
world is weary OF expositions; that
exhibitions no longer promote trade
at large nor stimulate individual
business.
Use Political Pull.
AS this mendacious generality
proved insufficiently effective, the
political pull-with it's outside appeal
to the cheap patViotic-was resorted
to. 1t availed only with the Govern
ment.
with Herr Balm It was ineffective,
though he is a director in a number
- F.g hat hn or
commercial reasohs for hating every
thing commercially American. When
BALM was charged with favoring he
San Francisco exhibition because ne
headed the Hamburg American Or
ganization, he pointed to the many
Notwithstanding a steel company
for which he is chiefly responsible.
To have compelled Herr Heineken,
of the North German Loyld, to fol-
low him was not diff1cul: The diff
Guilty was to. induce some OF the big
NEUTRALITY-SUSPICIOUS. who do not fear
competition-to exhibit at San Fran
cisco after the Government had de-
cided to withhold it's cachet. Balm
not only accomplished this, but he
won oyer the Emperor.
influences the Kaiser.
III not the first time that the little
Hamburger has enlisted the good will
of the Kaiser, with whom he is a
prime favorite. He secures favorS
from william by reciprocating indl-
rectly and directly; indirectly, by
making his steamship concern one OF
the prides of Germany; directly, by
telling Jewish Jokes.of which the
Emperor Is very fond.
William Is not known ever to have
refused Ballln anything, but BALM
had to refuse William something
some years ago. 1t was when many
German Jews became apostates. The
| Emperor was mighty pleased ovei
/ the massive conversions. Failing C
| find Ballin's name among the con.
verts, he sent for him and suggestel
that the managing director follow th'
example of his ex- coreligionists.
outaraues Emperor.
would I be more useful to yoUl
| msiesty and the Fatherland 20 Ballir
asked.
emies."
THE friendship OF your majesty II
all that l require" was the tactfu
and subtle complimentary reply.
| In addition to a fund Of fine tact
BALM has dynamic Initiative, limit
less energy, enormous managerial
ability and genius for organization
These attributes are supplemented BY
a gift Of a lesser quality-the gift o
publicity. Herr Balm can be spec
tacular when an important purpose Il
TO be served. He will, therefore, bea,
watching at the Panama Pacific Elk
| position.