Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1913-07-29
Kz9!E ;9|5R|NE,
BY w. j. MORGAN


more definite and specific depart
mentization of F"big business" and
one which marks another milestone
in the rapid progress of Indianapolis
as an automobile centre, has been
announced. 1t is in the form of q
million dollar company headed by
j. I. Handley into which all of this
mans individual holdings have been
consolidated.
The new corporation is known as
the ]. 1. Handley company, and will
own all of the Handley interests In
the American Motors company, the
Marion Motor Car company, the
American Motors Realty company,
the A. & NJ. Sales and Service company,
all of Indianapolis; the American
Marion Sales company Of New York,
and the American Motors California
company at San Francisco.
The new company becomes the sole
selling agent of the American Motors
company, and the Marion Motor Car
company, marketing all American
Underslung and Marion models.
The move Is to accomplish two
definite purposes. First. 1t will unity
all Mr.. Handleys present interests
in the above companies. Secondly,
1t will departmentize more specifically
| the work of the various departments.
Through Experimentation, 1t is
| hoped that maximum efficiency in all
| departments will be achieved.
In an interview, President ]. l..
| Handley states:
with the sales, advertising and
service work entirely removed from
the manufacturing companies and
thrown into another individual COM
| pany, whose function will be the
successful distribution of the IrodGct
of both the American Motors and the
Marion Motor Car companies. we will
be able to pursue a more concrete
manufacturing program. In other
words, the American Motors Com
pany will have nothing to do but
build the famous American under
slung. Similarly, the Marion Motor
Car Company will concentrate on
tirely upon the production of Marion
skies and Marion tours Thus the
new company will be able to special
lie and concentrate all it's efforts in
successfully distributing and pro-
noting both products.
This amalgamation will not af-
feet in any way the individuality of
/ either of the manufacturing COM
| panies. The American Motors COM
! pany will do it's own engineering,
purchasing. financing and building.
The board of directors and officers
will be undisturbed. Under this new
arrangement each manufacturing
company will have one customer for
its product, instead Of many, and
will look solely to the one big Gus
toner for successful distribution. On
the other hand the one customer, the
]. l. Handley- Company, will come In
direct contact with the many Amer
lean and Marion dealers.
THE relation of the Marion dealer
to the Marion car will remain Just
as individual as 1t is now, and like
wise the relationship Of the Amer
lean dealer to the American Under
slung car. In other words, these two
big points will be achieved: The
American Motors Company and the
Marion Motor Car Company will both
be in a position to do better manu-
featuring and effect many heretofore
undeveloped manufacturing economics
by reason of this new opportunity
for specific concentration. The sole
selling agent, the j. l. Handley Com
pany, will be able to distribute and
care for the finished product more
successfully by reason of its specific
concentration upon the mutual
duties assigned it,"
v. A. Longaker, veteran manufac.
turer OF the American Underslung
in addition to continuing as chair
man and general manager Of the
American Motors Company will also
at the special request of President
Handley, accept the vice-presidency
of the new corporation.
d. s. Menasco, vfce-president of
the American Motor Company, will
continue in this capacity but will
also become president and general
manager Of the American Motors
California Company with headquar-
tiers in San Francisco.
]. /. Iandley will also retain the
presidency of both the American
Motors Company and the Marion
Motor Car Company.
c. A. Benjamin, general sales
manager of the American Locomo-
tive Company automobile depart.
ment, announces the sales of four
Alec six-cylInder touring cars to the
Postal Transfer Service, Inc, the
concern that purchased eighty Alec
trucks to haul the United States
mail in and about Greater New
York; The motor cars are to be
employed by officials of the COM
pany and will act as service cars
to maintain the efficiency OF the
mail deliveries. Their sale boosts
the amount of the purchase by the
| Pasta Tran efaf. Garuioa Inn to