Judith Gap journal. [volume] (Judith Gap, Mont.) 1908-19??, 1913-01-10

VIA 10y CuC pOICrI0 IW0C 'AAoNS' =
opposiuk it. they will soon find them
selves 1psse4sors Of y new prosperity.
and COMPETITORS OH = real and sue
cesSft1f scale with great mail order
houses that have done go much injury
Of late years to the prosperity Of the
local merchant. d.
No mail order house can possibly
succeed in u community rs we'll 40
the local merchant. if the local mer-
chant plans his business as inte'lig-
emily and economically as is done bv
his big distant competitors.
Hitherto the great mail order
houses have had the advantage in
buying and distributing.
Manufacturers were compelled to
deal through jObbers and mail order
houses. They could not reach the
consumer direct.
But, with the parcels post and
through the parcels post. and with
the aid of the country newspaper and
the country storekeeper, manufactur.
ers hereafter will be able to deal
direct with the consumers. and the
great mail order houses will find that
they have real competition-.an ex-
cellent thing for everybody.
No little merchant can possibly
carry the enormous stock carried by
the mail order house. And being UNI
able to carry the stock, under the old
system, he could not deliver it. The
mail order houses had the advantage
Of sending their goods by freight at
u low price.
If the farmer ordered something
light that did not make it worth
while to ship by freight, he increased
his order by adding to it nails, or a
pillow share, or something heavy
enough to bring the weight OF his
shipment up to the minimum of
freight shipping. He got the goods
delivered very cheaply by the mail
order house.
Under the parcels post, which will
constantly improve. the light article
can be shipped to the consumer at
minimum charge for shipment.
This will increase incidentally by
tens and hundreds Of millions annu.
ally the income Of the railroads, al
though the presidents of such rail-
roads. who are largely in the paw Of
express companies, do not realize
that as yet.
With the parcels post working,
the local merchant will have his cata-
logues instead Of grext stock in
trade. The manufacturer will adver-
tise through the local newspaper, and
create trade for the local merchant.
The merchant will have the cats-
logue. lie will be the agent. lie
| will be OH the spot, knowing the
citizens. lie will know the quality
of goods and he able to guarantee
them. And lie will he there to be
questioned and to answer il the goods
are not satisfactory.
| The customer will come to him,
give his order for the goods very
( gladly, and have the dealer make his
profit, AZ lie should make it. And
the dealer will be able to have the
goods shipped direct from the manu-
factnrer, to his own individual GUS
toners. and the country dealer can
have the goods sent. ii he chooses,
through the parcels post, with his
own name fastened upon the parcel.
In other words, the local merchant
can be. il he chooses, rs big and as
complete merchant in his own
community as any mail order house
in the world.
lie will have the catalogues Of all
the manufacturers. lie will be able
to take his commissions. and vet by
developing his own trade, by advertis-
ing individually in the local news
papers. and by encouraging the
manufacturers to advertise in the
local newspapers. he will be able to
take the order from his customer,
send the order to the big manufacture
| cT, nave the ROOlS uellNeFcU LOT uiul
through the parcels post, and after
making his profit he will be able to
sell the goods ut least as cheapiy as
the mail Or.le: houses can afford tn
sell them and III many eases much
| more cheaply.
Let the country editors and the
| unn,,try Stnrpk pe,mrs ramamhpr what
experience in this country proves al
ready-that work on very great
scale cannot be done as efficiently rs
on II smaller one with closer individ-
ual attention.
The storekee)~r who attends to his
customer. who adjusts complaints
! and mink aS fhin1S RIGHT ~ TN Gan iriNA.