davidaulloa/AmericanStories huggingface dataset:
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25
"SERVICE" GREAT
BUSINESS ASSET
Advertising Special Features and
Living Up to Them Will
Pay Merchants.

That's the greatest word in modern
business-Service. With the manufac-
turer it bears lot of weight; with
the jobber, too. But with the retail
merchandise man who deals directly
with Mr.. and Mrs. Consumer-Service
is just as great a business asset as
each individual merchant cares TO
make it.
Eliminate the special service fea-
lures and one grocery store will be
about the same as the other, this meat
market will be little different than
the next one and your hardware store
would be very similar to the rest or
them, because practically the same
kinds OF goods are carried in nearly
all stores that are in like classes or
retailing
But with service features added, ev-
cry store assumes character, and the
better the service, the more prosper
Gus the proprietor is bound to be.
Mr.. Consumer goes into the store
that makes no special effort at render
ing good service. The place is badly
kept, and there is tone about 1t that
leaves the Impression" what you
want and then get out" He gets II,
pays, gets his change from an old
cash drawer below the counter, asks
for delivery at a certain time-and of
course the non-service proprietor fails
to get the order delivered at that
time. Well, there wasn't much about
that purchase that would make Mr..
Consumer care to go to the same store
again, even though the goods were en-
tirely satisfactory and the prices
right
So the next time he goes to the
store in the next block, whose pro-
prietor has been advertising service
so strongly. This place he finds well
kept-cheerful-the clerks are pleas
antly polite, are willing TO show things
without that 'you've-got-to-buy-it-now"
attitude. A purchase is made, the
sale is rung up on a handsome cash
register that flashes Thanks" on a
little electric sign. With his change
he receives the cash register receipt
which makes a special offer If $40
worth of the receipted checks are re-
turned
Everything has been handled quick
ly and Mr.. Consumer leaves in a
happy mood that makes him want to
come again. And the delivery is made
on time. Everything just right about
that store. He'll go there again, and
tell his friends. too.
In after years he found that when
ever he had the slightest complaint to
make-which was seldom-the serv-
ice store would go out of it's way to
make things right. Careful handling
of little troubles is a big factor in
building a healthy business reputa-
ton.
In all lines of business. men are be-
ginning to realize that service should
hold first place in their attention, be-
cause good service will always bring
its reward and there need be little
fear on the question of profits.
Returns will always be in proportion
to the expenditures made for service
improvements and it is right that
profits from a business should be used
in improving, enlarging and making
1t more capable of rendering good
service to the community.
Wherever you can, advertise your
special features, then live up to them
strictly, and you'll find it pays hand
somely.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25

school commissioner for the county of
Wexford In his visits to so school dis
tricts in the county Mr.. Faunce noticed
that the corn grown in most parts of
the county was nothing to brag about,
and he uttered one day in disgust,
why, any farm boy can do better
than that" And he has proved it.
He interested a few enterprising
men in this city to offer prizes and
then he went over the county getting
the boys awakened. The first year he
lid not get many sufficiently interest
ed in the venture, but when the show
was held in the fall the boys were able
to make many of the best heads among
the corn growers in the county
ashamed of their past efforts. Only a
small part of an acre was used by each
Of the growers the first year, but since
that time, five years ago, the amount
Of land has been increased until this
year some of the twelve to sixteen
year-old boys have raised two acres Of
corn wholly through their own efforts.
This year there will be over 100 exhib-
itors when the show is held in Decem-
Der.
The corn has always been judged by
experts brought. in from other coun-
ties The dent%orn has usually been
sown.
Some of the boys have been able to
raise a crop of 100 bushels to the acre,
which is good crop anywhere in the
state, through the efforts of even the
experienced farmers.
The corn contests started by Mr..
Faunce, and ever since managed by
him. have done much for the promot-
ing OF that branch of farm endeavor.
1t has made better farmers of the
boys, and has inspired the fathers
with a desire TO get more from the
acre and to get better looking corn
than in the years when they thought
northern Michigan soil would never
produce a good ear of corn. Each fall
at the Northern District fair in this
city it becomes evident to observers of
farm products that Mr. Faunce did a
good work for the county when he I'm
duced a few boys to try to show the
county what they could do in corn
exhibit. Several boys have received a
notable benefit in being sent to the
state agricultural college for the short
course in agriculture because they won
the first prizes in these same corn
shows.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25

mother in the hope that happiness
might come 70 her in greater measure
than it had ever yet come. Then Ad.
earned more money, this time a large
sum, larger sum than would ever
have come to him had he remained in
the little cigar factory here stripping
tobacco. He bought large farm six
miles from this city and decided to be
a farmer.
AS far back as / can remember"
said the fighter recently, Il have
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25
Lectures for Farmers.

Summer is generally regarded as too
busy a time for the farmers to pay
much attention to anything more than
work, yet in this city next summer a
great entertainment course is to be
maintained, so that the farmers near
by may have the opportunity Of hear
ing some of the good things. In the
winter time It is too hard to get to the
city TO take in the lecture courses. and
the weather too cold, but in the sum-
mer II will not be so difhcult, as scores
OF them have automobiles. For seven
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25

Advertising ls as old as trade.
Newspaper advertising In its
vigorous application is a matter
of the last quarter-century. Even
now 1t is little used when con-
sidered against the numbers in
trade who employ it compared
with those who do not. The city
streets are lined with thousands
of shops dependent upon neigh
borhooo trade or the casual
passer-by. Yet examples of sue
cess in merchandising are APP
parent In every community. The
men who have had the courage
to use the columns Of the press
are the ones who have made
their business great.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25
Wolgast as a Farmer.
II love TO be q farmer

Il love to be a farmer.
And with the farmers pillow,
Have taters in large quantities,
Alfalfa in the now"
Quoth Adolph Wolgast of Cadillac,
erstwhile lightweight champion of the
world. and now divided in his ambi-
ton as to whether to be able to come
back" to the title or to become a
leader among the farmers of northern
Michigan.
Wolgast is very much of the earth,
earthly. Witness the channel through
which many thousands of earnings in
the prize ring have gone. The young
man, who is now but twenty-five after
several years of fighting. has earned
enough money to be forever independ-
ent. The first earnings went to his
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25

The sure, quick and satlsfac-
tory way to inform the reading
public about the special merits
of any particular kind of mer-
chandise is to tell about them in
a cIean-cut, Straightforward man.
ner In the advertising columns
of good newspapers. information
Of this kind Is news-vaIuable,
interesting news to the reader.
Frequently the most important
news In the newspaper Is that
found in the advertisements.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25

In many sections of northern Michi-
gan school districts consolidate and
have but one school, which means bet
ter teachers, better school buildings
and better conditions generally. In
most of these cases children who live
more than two miles distant are usu-
ally conveyed to and from school. In
Honor two large districts have consoli-
dated and the school is maintained in
this village, the county seat of Benzie
county. The school district provides
conveyances to bring children to the
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25
Profit From DAIRY

DO not imagine that the profits of
the dairy business depend entirely up
on the creamery. and not upon the
farm or farmer. The dairy must be
right before the creamery must be the
money.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25
Found \ Flaw

Little Pierre had been taken to the
seaside and expressed himself on his
return as disappointed with the ocean.
What's the matter with the sea?'
asked the surprised father. Isn't il
big enough, my boy?"
"Yes-but it has only one shore"
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25

over the figure allowed this year, and
this because of the new tariff. Secre-
tary of State Martindale reports the
estimated yield of sugar beets in this
state this year is 1851 tons; the
crop last year was S39,4S0 tons.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25

days, afternoons and evenings, high
grade lecturers and musical organiza-
tions will hold forth in a white city on
the lake front. Throughout Michigan
during the coming summer 20 cities
will maintain similar courses.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25
Cut in Sugar Heets.

Cut In Sugar 8eets.
Owosso.-Manage George Walt Of
the Lansing branch of the Owosso Su-
gar company says the farmers Of cen.
trail Michigan will be asked to stand
for q reduction of 80 cents a ton for
sugar beets during the year to come
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25

First Boys Corn Club.
The honor of organizing the first
boys corn club that continued to hold
together during a term Of years be-
longs to William II. Faunce of Cadillac,
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25

foul air is forced down and out through
flues at the sides of the building.
Mr. Cornwell has a herd of 80 thor
oughbred Holsteins, but he will gradu-
ally add to that number.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25

But it isn't every weather prophet
no is willing TO bet on the result.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25

school, taking them home in the after
noon, some of the drives being six
miles morning and evening. In that
manner the little boys and girls who
positively could not go to schol dur
ing the long winter months, about
seven of them. are enabled to put in a
practically full school year. 1t is one
of the boons Of northern Michigan that
is enjoyed by but few sections. The
conveyances are usually warm and
snug winter buses, which could scarce
ly be improved upon.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25

A simple remedy against coughs and all
throat irritations are Deans Mentholated
Cough Drops-5c at all good Druggists.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25

Red Cross Ball Blue, all blue, best bluing
value in the whole world, makes the laun-
dress smile. Adv.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-12-25
gIOLINS lNO SUPPLIES

manufacture and deal in Violins, Bows, Cases,
Strings, etc. and do Repairing. Established 1887.
J. Adolph Krug, 10 Cham plain ST., Detroit, Mich.
Catoctin clarion. [volume] (Mechanicstown, Md.) 1871-1940, 1913-09-18
instruction and AmuSem, mt.

If you wish to be instructed, amused,
entertained, don't fail to attend the
Great Hagerstown Fair Oct. l4-l7. More
than 1875, 600 people-with favorable
weather-wil be there to seek informa-
ton about the latest farm machinery,
the best fruits and grains to be grown,
the most profitable live stock to be raised,
how to make more money out of the
dairy, to get new ideas of how to farm
proftably, to watch the fakirs, to cheer
the races. to enjoy the shows, to rub
elbows with their fellows and enjoy the
various amusements that will cover every
spare foot of space on the grounds. A
dozen bands will furnish music. Skillful
acrobats will perform daring feats in
front of the grandstand. Hundreds of
the finest horses of Maryland and adjoin-
ing States will be at the Horse Show.
Between 1000 and 200 head of live
stock, the best in the country, will be on
exhibition. There will be many shows
and features not yet arranged.
There will be, in short, useful instruc-
ton and exciting entertainment for every
day from Tuesday morning, October IA,
until Friday evening, October II. Don't
miss it.
Advertisement.
Catoctin clarion. [volume] (Mechanicstown, Md.) 1871-1940, 1913-09-18
COMMITS SUICIDE.

A bullet-shattered artery, leading
to the heart, closed the life of Stover
Hovis, 19-year old son of Louis and
Katherine Hovis, of near Rouzerville,
Pa, shortly after 10 O'Clock Sunday
night. A suicidal note, together with
a 3S-calihrr revolver, loaded with the
exception of one chamber, which held
an empty shell, were the indications
that the young man had taken his
life with his own hands.
The only plausible explanation his
parents and friends can give for his
rash act is that he became melancho-
" over the fact that he had been al
ficted since birth, with an impedl-
ment of speech. He was known to
be extremely sensitive of this imprd-
iment, particularly when he met
strangers.
On table in his room he left a
note saying that he meant to kill him
self and had written the names of six
of his friends he desired to act as
pallbearers. His savings, amount
ing to $50, he had also placed upon
the table.
Catoctin clarion. [volume] (Mechanicstown, Md.) 1871-1940, 1913-09-18
Gone To Rai|roading.
Will Have Charge of all Freight
And ExDress Matters.


Mr.. Chas. C. Waters, editor of THE
CATocTIN CLARION, who for several years
has been Deputy Register of Wills under
Saml D. Thomas, resigned his position
as deputy and has become head OF the
Freight Department of the Hagerstown
and Frederick Railroad Co., with offices
in Frederick. The freight has become
so heavy over this road that it requires
much attention and this Mr.. Waters was
unable to do while in the Register OF
Wills Office. Mr.. Waters will at the same
time give attention to his law practice.
To succeed Mr.. Waters as Deputy
Register of Wills, ex-Judge Russell Il.
Lighter, of Middletown, resigned as sec
rotary of the Peoples Fire Insurance
Company. The Middletown Valley Reg
lister says "Mr. Lighter is one of the
most prominent and active Democrats IN
Middletown district and has host OF
Republican friends who are glad to see
him in his new position"
Mr.. Waters has been connected in var
ious ways with the railroad and for some
time has been traffic manager, he giving
only portion of his time to railroad
matters. At this time and for several
months to come the freight business will
be very heavy and demands particular
attention. Recently we visited the W..
M. freight yard at this place and there
saw cars consigned to Frederick, Middle
town, Myersville and Jefferson. These
loaded cars are now taken to Frederick
by steam and from there distributed by
the heavy freight motors which had been
doing the hauling between Thurmont and
Frederick.
Catoctin clarion. [volume] (Mechanicstown, Md.) 1871-1940, 1913-09-18
CONFERENCE IN REGARD IT.
POSTOFFICES.

Postal patronage in Maryland was
under consideration at the Postottlce
Department in Washington last Mon
day. 1t is now stated that partial
list of appointments to the 10 vacant
offices in Maryland will undoubtedly
be- made within the next week or ~
days.
Representative Lewis, who has
more vacant offices in his district
than any other member OF Congress
from Maryland, was sent for by the
Postmaster-Gcneral and conference
of more than an hour followed. Mr..
Lewis would not say what took place
but from his manner it was PLAIN
that he was pleased with th> assur-
ances he had received.
1t appears likely that Frank Nc
Dermitt will be named postmaster al
Mt. Savage in Allcgany county; b
f. Mitchell at Hancock, and Samue\
Waters at Silver Springs. The report
saws that as for Mr.. kefauver Of Mid,
dletown, and Mr.. Gernand OF Thur
mont, both of them Lewis candidates
80 i e,,;t, inflammation seemed avail
able, though there's no reason to be
lieve that they will be turned down
Catoctin clarion. [volume] (Mechanicstown, Md.) 1871-1940, 1913-09-18
Picnic A Success.

The picnic held last Saturday by the
United Brethren Sunday School was a
decided success. The weather was a
shade cool, but very large crowd gath
cred in the grove and everyone seemed
to enjoy the outing very much.
The Monocacy Valley Band kept the
the folks jolly with their up-to-date music
and the afternoon seemed entirely too
short. Members of the Sunday Schoo!
sang number of hymns during the
afternoon.
Addresses were made by Rev. Hold
craft, pastor of the Church and Sunday
School, and Rev. Huebener of the Moray
ian church. Mr. Geo. Bussard candidate
for House of Delegates and superintend-
ent of the Methodist Protestant Sunday
School at Catoctin, also addressed the
large gathering.
Catoctin clarion. [volume] (Mechanicstown, Md.) 1871-1940, 1913-09-18
IMPROVE YOUR FIGURES.

Ask one of your friends to write
the figures |, 2, 3, 1, 5, &, I, 9, on
a piece of paper, and to point out the
figure which he considers is the worst
formed in the line. Mentally multi
ply the figure to which he points by
9, and tell him to multiply his line
of figures by the result. Thus, if he
points to 5, tell him to multiply
l2345679 by As. The result is sur
prising, and is excellent practice for
improving badly formed figures. BE
sure the s is omitted from the row.
Catoctin clarion. [volume] (Mechanicstown, Md.) 1871-1940, 1913-09-18
THURSDAY, SEPTEMBER 10, 1913
Democratic Convention
Controlled By County Forces.
No Fight Over Vandiver.

In the face of bitter and deter
mined attempt upon the part OF the
Baltimore city political machine, rep
resented by Mayor Preston and Isaac
Lobe Straus, to mould the platform
to their views the county organiza-
ton fCrccs, led by Senator John W..
Smith, aided by the Lee progressives
in the counties, took charge OF the
situation at the Democratic state
Convention Tuesday last, and framed
the platform and ran things genrr-
ally.
The convention was really manag-
ed and the platform drafted by the
Smith people. Concessions were
made to Senator Lee, who, as the
candidate for the United States Sen
ate, was entitled to have the platform
express his views and contain his
ideas. The things for which the city
machine fought hardest were squelch-
ed by the county leaders.
The sentiment of the counties was
unanimous and unyielding against an
increased representation for Balti-
more city under existing circumstan-
ces. Also it was firm against the
change in the Primary Election Law
to provide for the popular State. wide
nomination of State candidates.
The ground taken by the county
people for opposition to these two
propositions-which they did not
hesitate to openly express in CONVEX
sation, no matter how much they
softcned it when talking directly to
the city leaders-was that under pres
fnt political management of the par
ty in the city it would be unwise,
both from the standpoint of the Dem
Ocratic party and from the standpoint
of the State, to give any more power
to the city machine or its leaders.
Increased representation and State
wide vote might, they argued, place
it in the power Of the city bosses to
nominate a Governor or a Senator
and would widen their peculiar field
at Annapolis. Hence, they were
against it.
Likewise they opposed and reject
ed a number of other planks which
were contained in platform which
had previously been prepared and
published, among them being the one
to take the appointing power out of
the hands of the Board of Public
Works and give it to the Governor.
The woman suffrage plank was also
turned down, as were the initiative
and referendum plank. This, how
ever, it is said was opposed by the
city administration people.
Catoctin clarion. [volume] (Mechanicstown, Md.) 1871-1940, 1913-09-18
HIGH COST OF CABBAGE.

This is the story of the adventure
cabbage in New York. 1t casts
some illumination upon the much
discussed high cost of living. The
cabbage is raised by a farmer in Con-
necticut. A comparatively small
farmer will send l 800 to 1000 heads
of cabbage to New York. For one
head he receives Il cents. Then the
head goes to the commission mer-
chant. He lives on Riverside Drive,
pays $1,000 a year for his apartments
and keeps an automobile. He spends
$1,000 year to live. Next the cab
bage is sent to the wholesaler. He
lives on West End avenue. He pays
81 800 for his apartment and keeps
an automobile. His living expenses
are $4,000 a year. He sends the
cabbage to the jobber, who lives in
an apartment which costs I'll 800 a
year on Broadway, keeps an automo-
bile and spends $1,000 year. From
him the cabbage travels to the retail
er, who lives in 500 apartment on
a side street, has a corner store, for
which he pays 1925 a month rent,
keeps two delivery wagons at a cost
of $40 a month and spends So, 500
a year on his living. Finally the
cabbage gets to the consumer. He
lives in an apartment for which he
pays $40 a month. He rides in the
trolley car or subway, he spends all
he can make or little more to live
and he pays 10 cents for that head
Of cabbage.
Catoctin clarion. [volume] (Mechanicstown, Md.) 1871-1940, 1913-09-18
VETERANS AT CHATTANOOGA.

Marking their first peaceful invas-
ion of the South, thousands of Union
veterans arrived at Chattanooga,
Tenn, last Sunday and Monday, to
attend the 47th annual cncampment
of the Grand Army of the Republic.
In honor of the occasion Chattanooga
is in gala attire. Survivors of the
army which caused the confederacy
to totter in the bloody battle of Chick
amauga, fought there so years ago,
were greeted with the same cordially
shown the United Confederate Veter-
ans whose annual reunion was held
there last May.
Catoctin clarion. [volume] (Mechanicstown, Md.) 1871-1940, 1913-09-18
SabiIIasviIIe News.

MIR. C. Bernard Harbaugh, superin-
tendent of the Reformed Sunday School,
is the delegate to the Sunday School con-
vention now being held in Thurmont.
Rev. Firor is also in attendance.
Mr.. Edgar Wachter, son of DR.. Wach-
ter, left Tuesday to enter St. Johns
College, Annapolis.
Miss Marion Firor has returned to Hood
College where she is now junior.
Miss Nellie Barnes, visitor for sew
eral weeks at the parsonage, returned to
her home in Baltimore few days ago
to take up her duties as teacher in the
public schools of that city.
Misses Blanche and Elizabeth Watson
are spending a week with relatives in
Fairfield, Pa.
Born on Sunday, Sept. 7, to Mr.. and
Mrs. Joseph Brown a daughter. Made
leine Ruth.
Mrs. A. Becker and family of Balti-
more are spending week at Mountain
View cottage.
Catoctin clarion. [volume] (Mechanicstown, Md.) 1871-1940, 1913-09-18
Don't Kick.

Owing to the scarcity of water at this
time, and the fact that the Western
Maryland railroad draws heavily on the
supply, people are more or less ready to
criticise the Water Company for leaving
the railroad have water.
Say that the water would be cut off
from the railroad. Did you ever stop to
think what the railroad would likely do?
Remember, the railroad now is giving US
all the accommodations accorded any
place on its lines. Why? Largely be-
cause of the water. Cut the water off
and likely through trains would go by so
fast you could scarcely see them. Think
twice before you kick the Water Com
pany or the railroad.