New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1913-02-02
BR|SCOE PLANT ABROAD
RiIIancourt Factory Secured
for Test Work on New Car.
FOREIGN IDEAS UTILIZED
when Machine Is Right 1t Will
Re Produced at Low Price
in This Country.

o.riamin Briscoe has sprung a surprise
~, Europe by opening factory at Billan-
.,-, the home of Renault and the heart
,,o French automobile manufacturing
,,s,rct and also by registering COM
orv under the title Briscoe Freres. 1t
. understood that this factory-the first
,o,6rican automobile factory to be estao-
,,,bAd in Francois at work on the pro-
,...,ion Of a new car 70 be placed on the
.,,er,can market in ample time for the
1914 season.
o-t., M Briscoe sailed Tor Europe. a
...,Ie ~ months ago after disposing of
~ interests in the United States Motor
Germany and resigninG the positions OF
soc,e,arv OF the Automobile Board of
Trode and vice-president of the National
,ssociation of Automobile Manufacturers,
:. ras announced that he intended 10
..,a. rest and size up the situation gen.
..si,v He had in mind, however. type
>. car that would meet with great sue
o.ss ON the American market and imme-
d,ote,y realized that the development OF
s,,rh q car could he carried out with
rr,a,er facility in France than in Amer
- Hence the French factory in the
.,,o,obile suburb Of Paris and the
French company.
IAN the leading American factories.
n, Rriscoe writes from Paris, spend
,,nusands of dollars annually in sending
- engineers abroad in order 70 pick UP
,an..snd 10 watch the trend Of design.
,s tire result, improvements are worked
,,,o the cars. to the benefit OF the users.
,rhose visits are considered worth while
.Iihough the visitor has 10 stand on the
ortsiAe looking in. and cannot always get
as clear a view or as good knowledge
as he would desire.
"As had the advantage or being free
81 any ties. decided TO get on the inside
and huild nv new car with the advantage
~ the latest inside European experience.
AT my French factory ] have American
ensineers-they know everything That is
worth knowing on American practice
Working side by side with them are Eu-
ronesn experts. men who have been and
are still attached 10 the leading European
factories one man is a specialist In
motors. he has devoted his life to il and
knows the weak and the strong points
of every motor in Europe. Another has
made gear sets his special study; another
has worked al the problems of strong but
light rear axles.
oEuropean engineers have time 10 eX-
neriment and invent We are on the spot
10 take advantage Of their experimenting
and 10 purchase the best OF their inVen-
lions. Under these conditions the result
. will inevitably be a better car. for we
have wider field of expert knowledge at
our DISPOSAL. When the car is produced
when all It's details have passed the high
est European and American standard. 1t
will be built in America under The highly
specialized factory system that can De
found in no other country in the world.
As to the price of his car. Mr.. Briscoe
confines himself to the statement that IL
will be sold as a five passenger model
complete for the road at less than $1,000.
Work Oh the new model is already III an
advanced condition, but as 1t is intended
that every feature shall be subjected 10
a most gruelIng test no attempt viii be
made TO put II on the market before the
1914 season. The Briscoe car will doubt
less be built In Detroit, 10 which city Mr..
Briscoe intends TO return. II Is probable
, that an assembly plant will be erected III
England for supplying the European
market