Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1913-02-19
R. E. Basselt, al Commercial
Club Meeting, Declares ThisI
Feature Should be Impressed
on Prospective Purchasers,
CITES WHAT PUBLICITY
HAS DONE FOR CITIES
Roy Bedichek Of DemIng Cham
Der Of Commerce Tells How
That Town Drew Enterprises
More Than 200 at Session.

Climate is the big talking point
for albuquerque said r E Bassctt
representative uf the Gardner AdNer-
tlslng company of 81 Louis. last night
TO more than 2nn members of the
Commercial club Mir Bassett Was
the iHsi speaker but interest In his
expert talk held every one in his seat
until President l a. kaseman an
nounccd that refreshments were 90 be-
served in the next room
Continu.ng AIR Hassett said
Work on this mornng noon aud
night u is Of interest tu employers
70 have their employees always we'll
Don't forget the tlimnte when YOU are
.uNine to bring factories here Man
ufacturcrs of corturated paper boxes
advertise Tint their boxes viii not
force splnicrs into the hands of the
handlers and thus viii cause mo- one to-
be- laId ou ON account nf injuries The
Sant Fp railroad rs imprpssins the
safety idea upon iis employees
Kansas CITY was the FIRST eitN 90
advertise" said Mn. Rasseu Ina open
ing. You knoW tho results Des
Nnines. la Is Cd striking example OF
q city that has carried on q consist.
cnt eampaisn nes Moines has been
advertising fur three years
Memphis snd asHriiie It I'M. ARE
tWo cities that hate advertised sut-
ressinily Nashville kept the south
ern Iron Works manufacturer uf the
Naathan automobile hy advertising
AdNertislns not only attracts outside
investors nut Hlsu makes Industries
already located iu gnuf eitN more aux-
laua 90 remain
You an know of tho wonderful
growth VT oklahoma CITY II WIS due to
advertising oklahoma city uf course.
Is not fOreine ancad rapidly now. but
that is due largely tn q disruption of
the Chamber OF Commerce thefe
"'ren years ago there's wills nothing
At Granite CITY Ill Now Il has seY
erhl factories aud q large population
All this was accomplished hy cam
pngu nf not more than six months.
east So Louis san Antonio and
shreveport Lat. all ure successful adj
vertisers
Alton, lll. Ia six days raised 500
900 fer three-Noar campaign. None
Of this money hus yet been expended
hut the advertising the citF obtained
from the rnsing of this amount
brought there large steel mill and
the state asylum for insane one ot
the most modern institutions Ia the
United States
There is no need 10 20 AWAY from
home to iind examples You have
heard what Mf Bediphck said about
DENNIS and what advertising has
done Tor silver City IS nothing short
lf marvellous SO muuN people have
gone a. silver CITY lately that they
.Ia
persons whose coming
hey have been ahe 10 trace 70 their
Advertising have located There, and |
the secretary Of the Chamber Of Com |
nerce considers each one worth |
1920.
Albuquerque has the srandest
Kind Of opportlnity II is bound 10 I
grow Why let it grow naturally |
when better and a bigger cIty can
be built IN q few months hs ludiclouf
advertising
Albuquerque should BE The distrb-
iting point for the state II should /
lttracl branch houses from Kansas
tiiy and Chicago
Mr.. Bu#ett then advised the Cons
nercial club tu advertise the climate
THE health seeker don't overlook
lm.n ne continued fin the east not
lue doctor in ten knows where 20 send
patient With the " lie VIII come
acre. get vell. like the place and
tay on ho win talk about Alhu-
Iuerque when he goes back east
Most cities that haNc advertised
md failed have fallen down BECAUSE
hey advertised in gcueralities Ad-
must hc concrete The
}ock island lines nsl year for tie
fst time carried whnt Hou might call
specific line Of adVertisine a series
+ advertisements llrst We're published
"a poultry then Ou daifying and then
u corn in the southwest The first
Dis appeared n Poultry magazines
le second series IN poultry Journals
nd he hist I'D the hest farm Journals
hey reached the people they were
ltended for The Rock Island never
ad such a successful campaign
IN Is my suggestion that Non use 2
sw good publications IN the territufS
rread on Your advertising thick in q
sW and not thnN IN great mauY
UhlffatfUUs