The Pensacola journal., 1913-01-04

culation contest in Boise, wrote that
he expected to return soon to find
Pensacola city of 100000 and advised
the "getters" to take advantage of 1t
fast as 1t came.
He told of humorous experiences of
his in getting hearings for various
propositions upon which he has worked
by way Of showing how to turn a
seeming bit of discouragement to good
account. He also remembered the
club with a New Years telegram,
which was read by Mr.. Herrider
Mr.. Cunningham said that the city,
and with 1t The Journal, are going
ahead together on the crest OF a. wave
of cooperation and that cooperation
results only from a communal feeling
that the thing being represented is a
good one.
You men," he said. may feel that
you are representing a thing that is
worth while and 1t Is a fine thing to
represent something that Is worth
while-you don't have to apologize for
it; you just push It"
He then Hkened the circulation de-
partment Of the newspaper to the heart
Of the man and said that once circu-
latton has stopped in either that 1t Is
D.
pear to be built
He also advised the "getters'' to turn
to advantage their spare time and to
study system and apply 1t, however
small part Of the mechanism they
may feel themselves to be. The day
may be varied in any routine position
by coming into contact with new peo-
pie and hearing new voices and there
ia hA cold fNy thn
tor or collector that is always getting
acquainted with people.
Mr.. Fisher entertained with several
funny stories interspersing serious
points which he advanced. He said,
among other things, that each man,
woman and child not on the subscrip-
ton books In West Florida should be
considered a prospect and zealously
looked up, not once but two or three
times II possible.
'The busy man may not have time
to hear you or he might decide hur-
riedly against you" Mr.. Fisher said.
'but get his residence number and
when you are around there drop in and
talk to his wife Nearly every busi-
ness man talks over the things of the
day with his wife and she might like
to have what he is not, at first, in
terested in.''
He closed by saying that The Jour-
nal is the recognized power for gaining
prestige for worthy projects in West
Florida, as well as the best news and
advertising medium and that the CIR
culatfon department is the thing that
makes its advertising columns worth
what they are and gives it its exist
ence as a disseminator Of news.
Colonel Mayes briefly summed UP his
appreciation Of the excellent work OF
the department and his thanks for
their loyalty and enthusiasm. The de-
partment is the connecting link be-
tween the paper and it's readers and
has been big help to him in his ef-
forts to build up an institution in which
every man allied with any Of its de-
partments will take pride.
He said the circulation is bound to
develop self-restraint and perserver-
ance and is g. fine business training in
itself, without considering the many
opportunities for the man that de-
velops with It
The general cleanness Of the paper
and its freedom from Objectionable
medical and liquor advertisements was
also dwelt upon, and he made a re-
quest that any complaints or sugges-
tions for betterment be brought in.
Bits Of ginger-root tied with red rib
bon were given as souvenirs.