Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1913-04-21

during the winter months but cannot
always determine which one of the
MANY malses Will best suit his reuuire-
ments. therefore. ii is practically i'm
possible to decide for himself. and af-
ter consulting his MANY aeauaintanees
hndS that II is not a wise plan Ia de-
pend upon the opinion of others for
the reason that they. like himself, are
seldom posted as to the various fea-
lures III each make, or perhaps they
MAY ne pfeJadiced i'll favor of the kind
they Use. and not feeling that he can
afford to experiment with a car which
may not meet his requirements as to
power. riding qualities, quietness of
operation. etc. usually leaves the show
more confused than before he entered
The man interested usually studies
catalogues, literature of all kinds and
reads the various advertisements but
a choice can hardly be made in that
way rs each manufacturer naturally
believes he is justified in claiming his
respective make the best.
Therefore. in view of the prospee-
tive buyers difficulties in arriving at
ii correct decision Il decided answer
would be 4 thoroughly high grade re-
newed car Because when such auto
mobiles are first built up the work.
manshiD. material care in designing
and accessories necessary fol- a thor
auehlS reliable car are embodied in n
high grade machine and the purchaser
gets the long life all these factors rep
resent
our confidence in the value of our
renewed ears will perhaps BIZ best
summed Up by stating that while it
may seem almost incredible the con-
census of opinion among those who
have made II life long study of engi-
neerins problems is that the highest
grade automobile of today will under
ordinary care do continuous duty for
"A period of years during which at least
2ea.0 miles could be covered with
practically no expense for upkeep. and
the pleasure that thu owners get out
af motoring under such conditions
amounts 10 more than they. have ever
received for a given amount in any
other direction. BY ordinary care
mean round house attention. a name
taken from railroad parlanee and it
Is one of the most important factors
IN the successful operation of any road
vehicle Its significance in this case is
that the motor vehicle at the end of
each days work should receive the
same inspection and attention that the
railroad locomotive does when II goes
to the round house after each trip. If
II pays To give this attention To the To-
connective after its comparative easy
ruin over steel rails, how much more
should be given TO the motor vehicle
after Il whole days pounding over
rough streets.
Naturally, there will always be a
big demand for the medium priced
new car but it seems TO me that the
buyer is indeed fortunate in being
able TO secure a renewed high grade
car for an equal investment.
The way in which these renewed
cars come to us is a warranty of their
value. Many of our owners change for
a new model yearly and often simply
because they do not care to wait while
the car is being refinished and re-
newed. but the fact, that they retain
the same make proves that they have
given satisfaction.
From business mans standpoint
an extremely important fact is the re-
markedly small depreciation in the
high grade used car from year to year
as the first depreciation is always the
greatest and the only one of any con-
sequence. Important, because practi-
caHy no man will for a minute consid-
er that the car he is buying today will
last life time, and when turning this
machine over to get another model or
to resell the same the second hand
valuation of the old car certainly en-
ters largely into the proposition. One
result of this is the well known fact
that taxicab and motor car rental COM
panies invariably purchase the high
grade used car rather than a new me-
dunn priced machine.
1T is my experience" Mr. Fuller
continued, that with large majority
Of automobilists their desire for the
high grade automobile is brought
about as they become more familiar
with and attached To the motor car III
view of the inevitable, it is to the adj
vantage of the buyer to start with