The Manning times. [volume] (Manning, Clarendon County, S.C.) 1884-current, 1913-09-24
BEAUTIFUL;
SUCCESSFUL MERCHANTS
AID IN CLEANING CITY.
Cooperation In Observance Of Cleanup
Day Brings Business.

Thousands of business failures are
recorded annually. Small dealers make
up the largest part Of these. In al
most every community one or more go
on the list. Sometimes they have IN.
vested their last cent in an undertak-
ing, with nothing in reserve for an
emergency. They soon find themselves
hopelessly inroived. with debts con-
stantly creeping up around them. until
the pressure Of creditors is SO great
that they can no longer sustain it, and
bankruptcy is the result.
The wages of thoughtlessness Is fail
ure Go into business with your eyes
fully open and know what you are
doing. If you have $500 to $1,000 or
more to invest in a local enterprise
Keep out at least % per cent as a re-
serve fund. This will help to tide you
over any difficulties which may arise.
When you start in a small way and
overburden yourself by accepting too
great q credit from some wholesaler on
the capital invested you at once invite
difficulties. Unless you haye a remark
able run Of business when you first
open up your heavy obligation to the
wholesaler will come due and you Will
ind yourself entangled.
At once you will. try to borrow money
to protect yourself. but this is hard to
get If you are indebted to the whole
saler for the amount Of all the goods
In your store.
One Of the chief causes Of failure Is
the lack Of ideas by which to make
your business attractive to customers.
Advertising in the right way and at
the right time is the best means OF
stirring up trade. Several years ago
man who had learned the grocery
business in i large city went back to
his home town and started in small
way. He was willing, hard worker,
but through lack Of ingenuity and
initiative he had to close his place,
losing the money be had invested.
Two years ago. with n resourceful
silent partner. lie again went into busl'
ness in the same town. This time,
with the assistance Of his partner, the
business was given life and made to
live and expand. The partner at once
inserted IN advertisement in the local
paper which read: "Our homemade
pies are good enough for Mayor John
Aren't they gond enough for your
The personality entered into in this ad'
rertisement at once focused attention
to it. The mayor was running Tor re-
election at the time, and the advertise
ment helped him also.
This was only the starter. Others
even more original were brought be-
fore the people through the medium OF
the local paper and at once caught and
held the attention Of all. Day after
day new features were tried Their
methods teeined with life. They show
ed clear mental vision and an insight
into human nature The advertise
ments offered the things that people
needed.
Last year the town had cleanup
week The new store at once adver'
tised brooms and paint and other nee
essary commodities ut reduced prices
Recently it started on its own account
q town beautiful campaign, adding tc
its stock many things that could OK
used in this connection, thus creating
bigger field for development.
! The returns on the original invest
ment have enabled the partners to opeI
two other stores in nearby towns
where the same plans for getting busi
ness are being successfully used.