The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1913-03-03

skies NOTHING could be BEN more oertaiq-nothing is giving the
prospective buyers are beginning to be.
THIS AID. is PUBLISHED March 1t in all principal news
napers in the United States. Thirteen days from now is
March 15tb-then comes the deuge d.
WARE THE 1pEs OF MARCH," we say in the automo-
BILE business, for we have learned to regard the Roman
soothsayers warning, though it was not originally intended
for us. -....s,
SEEMS AS IF EVERYBODY in the world wants his automobile
delivered in the six weeks between March 18th and May LIST;
dreaded by makers whose product, as ours, enjoys a ready
WE WELCOME IT BECAUSE it means big business-and we
arSnS Iod Ss9 e a we hnSM it a,s ssG msanS a Slss dma to
TT HAS ALWAYS BEEN so-it probably will continue to be
so. TaEdy buyers are bound to be disappointed. Yet among
depended upon this organization to furnish them automobiles
OF more advanced design, of a better quality and at a lower
price than could be had elsewhere.
T4RpT BUYERS ARE NOT TO BLAME for being tardy.
mostly they "ts are ts, too busy With other matters n are I'M
believe there will be plenty Of cars to go around.
PERHAPS THERE WILL BE-BUT there never has been, and
shose pest competent pei nt. to H Judge know that the shortage of the
before.
GET THAT! THERE MAY BE plenty of cars, But there
En KIND e II sizes that viii measure up to the standard of the
tRaSe. who hH'"'-'n0 We are assuming that you are one of
WE ARE NOT INTERESTED SO much in the man who doesn't
know. W III not making cars to meet that demand.
BUT WE ARE VITALITY INTERESTED. in those who do
know, They are the readiest buyers of cars that do measure
UP to their standards-and the best customers afterwards.
THAT'S WHY WE ARE PUBLISHING THIS ALTO warn
those who know and who are going to insist on having a Six,
that there is not only going to be a shortage Of Skies gen.
orally but a discouraging shortage of Skies of that kind.
LET US REPEAT-This ad. is only for those who know what
does and what does not constitute a successful Six. Those,
IN short sos5 who 1at what they ey Eant-wsnt what they want
assuming you are III of these.
NOW LET'S GET DOWN to brass lacks. .
FIRST LET us SEE WHY there is a shortage of Skies.
why? Because buyers anne to realize the guperiority of
Skies sooner than most makers. '
OR, TO PUT IT ANOTHER WAY: Buyers learned the ad-
vantages Of Skies sooner than most makers thought they
would. Makers knew all the time, but didn't think the aver
age buyer was aware of it. @ -..1-.
WE PLEAD GUILTY to having preciptated the trouble. And
here's how 1t happened: In our advertisement announcing
we SAID, IF You Are Paying More Than $1,000 for a Car,
You Are Entitled to a Six"
AND WE TOLD you WHY. And you and all the rest of the
automobile buying world understood-evidenty for a land
and to insist on Skies in all cars from $1,000 upward. And
as always happened, dealers echoed the demand of buyers.
NOW, YOU'LL RECALL WE DIDN'T say we had a Six at
$1,000; but we did announce the FIVE passenger Maxwell
passenger Maxwell $685. at $2,350. And we predict that
the man who knew would decide he would rather pay the
the lower price.
WELL. EVENTS PROVED that we were right. And it didn't
take long either. In fact it happened in a remarkable short
space of time. Most makers were caught unawares. That's
why We have termed 1t IAN avalanche" .
INCIDENTALLY, WE SUDDENLY BECAME cry much dis
of telling the buyer something that other makers protested
was none of his business" However, we will probably ur-
vWe that. We're used to it.
WHAT WE ARE UP AGAINsT-and the only thing that really
Skies to go around. We know 1t. Everyone in the trade
knows it, and we are telling you.