New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1913-01-23
FUTURE OF MOTOR TRUCK
Certain to Settle Delivery
Problem for Moderi \ Merchant.
SERVICE MUST BErASSUREL
Head of Big Concern Says
Vehicles Can Be Blu. lit to
Meet Every Service.
BY W. J.. Day General MotoriO

ID! w. y" Day 'beHcrdi hotOTiV.
The growing prominence of the motor
truck business is shown by the large num-
Der of commercial motor vehicles. both
gasolene and electric. which are being
purchased by large business institutions
and public utility companies.
The time is rapidly coming when not
only big transportation companies. but
merchants and manufacturers with haul
age problems will appreciate the import
ance of standardized truck equipment ard
select vehicles for different classes OF ser
vice from a comprehensive line that can
supply any size or type of truck that ndi-
vidual needs demand.
The problem of the manufacturer to
day is big production and big service.
The manufacturer must not only be in
position to guarantee real service. but he
must place himself in a position to fill in
gap at any time in case of accident or
other emergency which may cripple his
haulage or delivery
[ do not believe / am unduly optimistic
when / say that the motor truck rs bound
to have remarkable future. IL is an
evolution in transportation that has ar
rived at time when horse service in all
great business centres has proven abso-
sutely inadequate. Considered from any
point of view-speed. economy, capacity.
space-the motor truck solves nine-tenths
of delivery problems that to-day stare
business men In the face.
TRANSFORMATION problems cannot be GET
tied finland by the statement that gaso-
lene trucks are better here, or that cleo
tries will be more advantageous there. a
careful study Of conditions is necessary,
considering all angles Of the service
loads. routing character of work, facili-
ties for loading and unloading and a.
score Of points, each of which has an i'm
portant bearing on the return that can
be secured from n given truck invest
ment.
II is not improbable that new types OF
vehicles will have TO be developed TO meet
special needs our engineers and service
men are constantly making investigations
looking to the future, and we have in
contemplation several new models and
types that will mean more scientific truck
application in specialized lines.
A large part of the responsibility for
proper truck application rests with the
manufacturer II is he who must educate,
advise and work with merchants and
manufacturers to the end that greatest
efficiency and satisfaction be secured.
From all indications at this time, the COM
ing year will see a wonderful increase in
the use Of trucks. And largely because
business men realize that trucks have
"arriv.d'-that they can buy equipment
that will give service for years.
Every business man contemplating his
transportation should realize that motor
trucks should he intellisently driven and
intelligently cared for. There IS no econ
omy in cheap drivers or inattention 10
trucks. To-day the trucks that are Civ
ing the finest service day in and day out.
i'm all sorts of weather, with all sorts OF
loads. are trucks that are cared for as
well as high-priced horses.