davidaulloa/AmericanStories huggingface dataset:
The chronicle=news., 1913-01-14
ADVERTISED LETTER LIST

List OF letters advertised al Trini-
dad. Colo. week ending January IL.
1913. II not called for by January
.. they will be sent To IN. dead let e
ter office:
Afuiiar. .iuan
Abnia. H"durinan
Abcyia. r"di"
liaiirich. e. A.
Baker. ". II.
Cowcli. Sam u.
Cisncros. Encamnnon
Drppcr. Mrs. Charles e.
Fisher. Miss Lois
Gonzales. Miss Lucy
iiammors. Mrs. y. e.
Huber. Pearl
Kirkland. J. NJ.
Eohl"rs. \. !.
Ecys.r. o. u.
Kelly. Mrs, Joseph
i.ipc. Miss i.ucil"
LANA. Mr1. Carm"li'a
McMahan. Jno.
Mickey. Scott
M.rrifi"ld. Mrs. Do'lic
Martin. Andres.
Macstas. Crcsciano
Ramircs. JCcussn
Rodriguez. Ehrista
Sewers. Mrs. NJ.
Shcilon. Mark.
Tucker. Mr.. Edd
Winters. Mrs. II. e.
II your letter is In this list please
state SO when you call.
u. d. FINCH. r. NJ.
Chronicle-New soc 4 month.
The chronicle=news., 1913-01-14
Published. Ian. I0-Fcb. I. 1919.
NOTICE OF SALE
state OF Colorado.
Las Animns County ~:
In District Court.
Cuirino pachcco, Plaintiff,

ICutrinO Pachcco. PIatntif.
vs.
sastinos Moya. ct al. defendants.
Public motto. is hereby given tina,
the undersigned commissioners. ap-
pointed by the above named court
in tn" above entitled action TO make
partition OF the lands described in
the complaint filed herein. viii on
january 30'h. at ten O'Clock n. nj. In
front Of the office OF the county clerk
and recorder of Las Animns county.
Colorado In the city OF Trinidad. In
said county and state. offer for sale
and sell TO the highest bidder In nc-
Icordnncc with an order OF court here
tSfore entered in above entitled ac-
ton. all the following described real
estate. t0wit:
The southeast quarter OF the north
east quarter. and the north half Of
the southeast quarter and southeast
quarter OF the southeast quarter aud
the southwest quarter OF section
twenty-seven, in township thirty
three. south OF range fifty-three.
west OF the sixth principal meridian
In Las Animns county. Colorado. to-
gether with all water rights connect
cd with and used about said lands
and more especially the Juan y. Moya
ditch. Terms cash on confirmation
OF sale by the court.
JOHN y. TURNER.
Il. FREiRICH.
W u. IAMERSLOUGH.
Commissioners
The chronicle=news., 1913-01-14
NOTICE

Regular meeting Pythian Sisters,
Castle Hall Tuesday even. 1:3o p. m.
Mrs. Blanche Thornburg. ". &c.
The chronicle=news., 1913-01-14

!. W. Fleming's apple sale con.
tinues ut Salvation Army Hall. 416
y. Con'l st. n.
The chronicle=news., 1913-01-14

Chronicle News soc n month.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-03
Taas That Advertise.

Every bit Of paper that leaves q
store to come under the notice of Gus.
TONERS, whatever its primary purpose
should advertise. The Hardware Re
porter (St. Louis) calls attention to
what delivery tags can do.
An interesting example of the adver.
tising value Of tags was tried out re.
Gently by a hardware concern ordering
10000 distinctive tags. The firm name
was printed on one side Of the entire
lot and on the reverse side different
article for sale In the store was fea-
tured in every thousand, l. e., the first
thousand bore the cut of well-known
lawn mower with description and
prices, tn" second thousand a coil of
good quality garden hose, the third q
pat ent lock, etc. The experiment was
o good success, and the profit from the
drect returns was enough to pay for
E,e tags three or four times over. In
edis instance the firm got its tags for
aothing and made tidy little sum be-
sides.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-03
INDUCES PEOPLE TO BUY
What Barnum Meant, According to
Merchant, When He Said People
Liked to Be SWlndted.

The American people like 70 be
swindled,'" quoted well known mer-
chant the other day II believe 1t uas
old P. T. Barnum who said something
like that. although / guess those are
not the exact words Of the noted
Snowman.
The idea is exemphhed, however,
I IN cur everyday life as Is evidenced
the. modern world OF aavetistng:
II want to draw. az flns line distinc;
tion, however and 7 believe that Mr.
4 Barnum really meant the same thing.
\ I don't mean that the people are
swindled through advertising. but that
they are induced by means of adVer-
tising to buy many things which
otherwise they never would have
thought Of.
In the same way believe that
Mr.. Barnum did not mean that he
swindled people In his show business
he thought he gave them value re-
ceived, and / think he did, but when
he said that he meant that IL it wasn't
for the way he advertised not half
the people would come to see his
show that did. And 1t is almost the
same way with modern business
houses. Did you ever stop to consider
that a really successful house has
something going on all the time?
They have June sale and July
sale and a white sale and black sale
and summer sale and winter sale
and every other kind Of sale for every
day of every week OF the entire
year.
And then through the newspapers
they tell the public of these sales and
the public reads and comes and buys.
And by that means the stores grow
and prosper, the newspapers grow and
prosper, the public lives better and a
higher plane, for after all this adveP-
tising in sort Of public educational
system. People may buy more than
they would otherwise, but they reap
ample benefits"
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-03
WHEN SHOP SIGNS
WERE FIRST USED
Mow Primitive Man Advertised
His Business When Writing
Was Unknown.

When primitive man first found II
aecessary to use weapons there must
nave been some men among the clan
who had greater "knack" or ability
IN forming them than other men, just
ms some men have the ability to paint
or to chisel statues today. And 1t
naturally followed that these men soon
found an their time occupied in max
ing weapons for the other men who
could use them skillfully enough, bat
could not make them.
! As civilization advanced, meagre as
tWas the advance, there seems no
doubt that the caves or huts OF these
weapon makers became verftabie
shops. Later, TO indicate which OF the
nuts contained weapon makers. some
weapons were hung outside the en-
trance. In this manner was intro
iauced the first shop sign.
It wcuA have been impossible 10
4angreve On q slab Of soft stone or
tburn IN q slab Of wood John Broker
teooth, Maker OF Spears" and stick this
.over the SHOP" for the very simple
reason that there was no alphabet
no knowledge Of writing or reading
and no written language whatever.
but the idea Of hanging up some
weapons indicated just as clearly to
primitive man that there was man
hnside who made those things. as
would big sign over store today
indicate that guns and knives and
Eevolvers were sold inside.
Even as recent as when London was
quite q village very few men had
names. The man who made pottery
ihung up some earthen pots. Later he
WAS called Potter" and so the name
ieY Potter came about. But shop signs
fwere used thousands OF years before
there was any writing, and consisted
" the articles themselves or some
HhiRg that stood for them, such as
Ahe bush over the wine shop door.
No doubt, when characters were
4arst used, these were used as signs.
The first character writing was de.
Z seidedIy crude heing rorgh des.snssos
Sarticles themselves, pictures OF men
y sand Of animals and weapons and
iiishes. Then, instead OF hanging out
) ehasafticles themselves, pictures grav
sen in stone or painted on stone Of the
sarticles made and sold were placed In
front of these shops.
From that to the characters that
pwere without pictures, but which were
in reality crude alphabet and told
IN actual reading story, were used
,as signs. A sort of combination Of a
picture Of sword, perhaps, and q
few characters which stated that fine
swords were made there.
Then came the days when men had
names and so they put their names
ION their signs, together with letter
Tag and pictures, such as Johns Son
sandals" together with either san
,6al carved in wood or crudely paint
ed sandal on the sign. Today we see
aguch signs as John Smith, Butcher,
an a sign, and above 1t large head
OF bull carved and painted or gilded
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-03
Observation-Disclosures
ADVERTISING MAxlMs.

Nothing endures like truth
especially In advertising.
Advertising lsn't effective as
an occasional treat, but as part
Of a regular business diet.
II must bs aptendid to be
successful man; but much bet
ter still 70 be q great one, even
In obseurtty.
We have known persone who
could write q good advertise
ment, and then revise II until
there was nothing much left
|, A great many moro thinss-.
, some Of them pleasanter onea
would come to them who wak,
, H they wouldn't stand still to
wait.
One days work udA mean
moro knowledge hammered tn'
to stay, than could be acquired
.. by The book-learnlno process IN
; months.
|. What preHteth II \ man to
! cell q lot OF soodo, and have his
. customers como around tho
next day and beat him up he-
cause they aren't satlsfied3
There is, with come people,
. such a thing aa dIohonest hon
esty-present honesty practiced
for tho building Of smooth.
broad pavement 70 future do
. honesty.
II your advertising does NOT
. pay h should be naada 10 pay.
Right methods should taSe the
! place Of wrong onea. To stop
advertising will not reimburse
. pass leases, and prevents the
: possibility of future profits.
! Persons who read advertising
. because of its smartness or hv-
NOR are SOMETIMES likely to
! think moro Of these qualities
than Of the soede advertised
! Show any man how to 10
ereaae his buolness-how to
make moro noney-and he's
, your friend forever. II. q.
Poweh.
A true sportaman doeo not
! quit the field because he missed
the first shot
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-03
IUWH VI UuStfIeIU.
Corporation purposes

All male citizens between the ages of
81 years and so years except those ex-
empt by law are liable to poll tax of
One Dollar each. A capitation tax of
so cehts each is to be paid on all dogs.
The Law prescribes that all male citi-
zens between the ages of 18 and IS
years must pay 81 communication tax or
work six days on the public roads. AS
this is optional with the individual, no
Communication tax is included in the
property tax. So ask for road tax re-
ceipt ween you desire TO pay road tax.
James T. Minis,
Co. Treas. E. C..
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-03
An Advertising Story.

At recent gathering of advertising
men In New York this story was told:
A man entered a store one bitter cold
day and bought a woolen muffer
When he opened the muffer he found
inside it the photograph of a beauti.
full girl. together with note saying:
IF you are single. please write to
me-"
A name and address followed, and
the man smiled. He was single, and
he put the photograph on his sitting.
room mantel. There, every evening.
looking up from his book, he beheld
II. 1t was very beautiful and in a
week he had fallen head over heels
In love. So he wrote to the girl.
Another week passed. week OF
anxious nerve-racking suspense. Then
the lovesick man received this crush.
ing letter: "Sir:-The Mary Smith
to whom you wrote was my grand.
mother. She died nine years ago.
aged eighty-six. Yours truly, -
Our heart-broken bachelor, on look.
ing into this strange matter, found
that he had foolishly bought the muf.
fer from a dealer who didn't adver.
tise.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-03
Four Polnta In Ad Writlnu.

Following are the four great points
"a advertisement writing, according to
Arthur Brisbane:
First, your advertisement must be
seen. II 1t Is not looked at, it is lost
Nake it CONSPICUOUS.
Second, your advertisement must be
sead. II 1t is not read, 1t Is wasted
Make it SIMPLE.
Third. your advertisement must be
understood If it is not understood.
L is again wasted. Make 1t PLAIN.
And fourth, WHAT YOU WRITE
MUST BE BELIEVED. The power OF
convincing is the greatest power. He
who can make others believe and who
Is sincere and believes himself, first
OF all, is the successful man in every
Zine.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-03
Treasurer's Notice.

The County Treasurer's office will be
open for the purpose of receiving taxes
from the 18th day of October 1913, to
the 18th day of March 1914.
All taxes shall be due and payable
between the 18th day of October, 1918,
and December S1st, 1914.
That when taxes charged shall not
be paid by december 3lst, 1913, the
County Auditor shall proceed to add a
penalty Of one per cent for Janvary,
and if taxes are not paid on or before
February 1st, 1914, tue County Auditor
will proceed to add two per cent, and
FIVE per cent from the lst of March to
the 18th of March. After which time
all unpaid taxes will be collected by
the Sheriff.
The tax levies for the year 1918 are
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-03
Store Service Valuable.

Louis j. Heckler, in talk on retail
advertising at the Pittsburgh Public
ity association. advised the use OF al
novel methods in advertising for thu
nall retailer He held that store serv
. tD cp :ra.- ;nvaluabl
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1913-12-03
Will It Come to This?

WITTY " '''S'
"Do you mean to tell me their
rhurch is crowded."
Eyes. Why not? They pay tor
Ausand year to their advertiser
T1an."
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1913-09-12
Washington City's Only Democratic Newspaper

are read by not fewer than $4,000 per-
sons. While most newspaper publish
ers seek to interest women, because
women read advertisements as well
as news, these publishers address
themselves almost exclusively to the
interests of men.
Mr.. Dwyer. the editor, dreamed OF
the Bulletin 20 years ago when he saw
his copy blue penci!ed by the press
associations. He yearned for an un-
trammelled medium for the expression
OF his views without the Intervention
OF copy readers or editors. The re-
suit was the Bulletin, a single sheet
newspaper. 22x25 inches In size, print
ed three times day-at noon. at
three o'clock in the afternoon and at
seven o'clock in the evening. b.
cycle messengers distribute u to the
subscribers.
You can see II in almost any public
place. The page is filled with about
500 words Of news This Is "fringed'
with an array of advertisements.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1913-09-12
Statistics Show Passing of Horse Motor Myth

the horse-the mules. the asses. and
the burros-have also increased in
number and in value.
In short. all our old-fashioned four
footed means OF traction can kick their
heels for joy and neigh or bray, each
after his own fashion. Though horse
less carriages. horseless wagons,
horseless plows. horseless reapers.
horseless whatnots are in our indus
trial midst in surprising numbers. still
our old. time-honored friends-the
horse. the mule, the ass. and the burro
loom larger than they ever have be,
fore in our national life.
Let US consider these facts which
have been extracted from a recent
number Of the Crop Reporter. thar
publication OF much esoteric interest
issued by authority OF the secretary
of agriculture: On January l. 1913
tho total number of horses on farms
and ranges in the United States was
20.567 900. valued at $110.77 per head
with an aggregate value Of s2.21S.222,
600 Compared with January /. 1917
horses had increased $4,000; mules
increased $4,000; mich cows decreased
202 900; other cattle decreased 1890,
600: sheen door sed 100000: swine
decreased 1922. 900.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1913-09-12
Washington Furnishes Prize Summer Fish Story

FISH stories may go and fish stories
i may come. but the piscatorial yarn
related by Capt Charles II. Thomp
son. a Sea-beaten mariner Of Miami,
Fla. makes all others appear like a
bush league alongside of Ty Cobb.
Said fish was right In the midst Of
Washington for more than five months
while a Washingtonian. ]. 8. Warm
beth, mounted 1t.
AS Captain Thompson. in company
with w. l. Brooks and a Norwegian
sailor. were cruising of the coast OF
Miami. Fla, on June 1. 1912. there
hove irto sight huge monster. the
like Of which man never before had
laid eyes upon A mighty struggle
for supremacy ensued and man was
declared the victor
Five harpoons and Isl bullets we're
required to subdue the monster, and Ii
took five days to kill it. Before it
was under control II smashed a boat
into thousands OF pieces and knocked
the rudder and propeller of 31-ton
yacht The crew was towed around
the ocean TO. 80 hours by the monster
at a speed of about As miles an hour.
When 1t was finally brought into shore
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1913-09-12

Samuel w. Mccall, former congress
principal speaker at the one hundredth
anniversary of Webster's graduation
from Dartmouth college, will speak.
Governor Felker of New Hampshire
and governors of other states Will at
tend. There will be an address by a
representative of Dartmouth.
When a group of New Hampshire
citizens formed the Daniel Webster
Birthplace association the legislature
appropriated $1,000 for the work. 9th
er funds were derived from member
ship fees and donations. The associa-
ton purchased the old Webster farm
Of $50 acres for about $500. Only a
part of the old house was there and
1t had to be moved from the original
foundations Nobody seemed to re-
member just where it had stood, but
careful search discovered the stones
on which it had rested before. The
cellar had been filled in, but on being
excavated the plan Of the original
house stood revealed.
There were also some sketches that
Webster himself had which showed
how the old home had looked.
Wherever possible the original mate
rial was used. Some clapboards from
the old barn, nearly is venerable as
the house itself, were utilized. In a
few cases where new material had
to be used wood stains gave 1t the ap-
pearance of age. The restoration of
the old fireplace was simplified by the
discovery Of pile Of chimney bricks
In a corner Of the cellar-the identical
bricks that had formed the old chin
ney. They were all numbered, as was
the custom in those days.
The fireplace is in the combination
kitchen and dining room and living
room and is one of the two principal
rooms Of the house. Among the chin.
ney brick were found many other old
domestic articles buried, among them
the slaves and the bottom of the buck
ct which originally hung in the we'll.
This well, too, has been restored, with
its old fashioned sweep.
The birthplace association expects
to have q caretaker who will live on
the place and have the double duty OF
working the farm and guarding the
old cabin against curio hunters.
The site is three miles from the cen
ter of Franklin, has no immediate
neighbors. and is practically isolated
1t is said that when Daniel Webster
was born, in 1882, this clearing and
house stood farther north than any
other in New Hampshire.
The association will try to raise an
endowment of $4,000 to provide for
the perpetual care of the old farm.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1913-09-12
Secretary of State Bryan Is an Early Riser

ECRETARY OF STATE BRYAN
y Is an early riser. Moreover. he not
only rises early. but he goes out early.
He mounts his saddle horse many
mornings at six o'clock. and even ear
lier. and HES himself out TO the cool
lanes and shady bypaths OF Rock
Creek. Soldiers home and environs
for a brisk canter In the delicious
GOODNESS OF the day before the sun
dries of the dew and gets In its
scorching work. Punctuality being
one Of his virtues. the secretary is al
ways back for breakfast
On his way home, whether alone
or In company with some boon COM
panion, the secretary's fancy often
turns lightly to radish-white rad
ishes, not the little red variety. but the
long, crisp white ones. Sometimes he
stops at one IL the nearby markets
TO get a supply OF those favorites of
his. More often be pulls his horse I'D
beside a passing huckster wagon: in
deed. he seldom passes one OF these
vegetable carts without hailing the
truck-vender with the query: Any
white radishes this morning?"
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1913-09-12
TIME TO CUT ALFALFA
One of Controlling Factors IN
Taking Care OF Hay.
Start Mower In Morning az Soon a.
Dew 10 OF and Prospects
Seem Good for Three Days
Of Good Weather.

The best time to cut alfalfa Is when
abort one-tentn of the blooms are out.
or IT. an examination is made at the
base of the stalk new shoots are
seen making their appearance. Many
times 1t is even practical to cut the
first crop a few days earlier, especial
ly IL large acreage Is to be mar
vested. Time is one of the CONTROL
ing factors in taking care Of the hay,
80 1t is necessary for the grower TO
exercise judicious planning to utilize
his time to the best advantage.
1t is a good plan to start the
mower as soon as the dew is off in
the morning and the prospects seem
good for two or three days Of con-
tinued good weather. This hay
should be tedded in the swath In the
afternoon, so that it will dry out un-
derneath. The side delivery rake is
good, In fact, the ideal machine to
turn the hay. Beginning on the out
side Of the field, the hay is carried
further out, leaving an open space
which will be heated by the sun be-
fore the next round Is made. On
turning the next swath the dry, hot
stubble and soil will quickly draw
the moisture from it, therefore the
hay is curing from below as we'll as
from above. The following morning
the same rake Is used as soon as the
hay is sufficiently dry, and two
swaths put In one, and in the after
noon it is ready to be stacked OF
hauled into the now.
The following method is practiced
and lends itself admirably to taking
care Of g. hay crop if 1t Is not too
heavy: The mower would be run late
| in the afternoon, when not much wilt
ing will take place and when the
underground Is perfectly dry. The
advantage Of this over the early morn
| ing Is that the soil is warm and dry
and that less surface Is exposed to
become wet by dew than when alfalfa
is standing. The hay is turned In the
following morning just before noon
and will be ready to rake and stack
in the middle of the afternoon. An
other plan Is to rake In the afternoon
and put 1t up In small cocks, turning
these over the following day, replac
ing these two into one, and letting
them cure for few days before
stacking. 1t is of the greatest i'm
pOrtance that the hay be absolutely
dry from dew before putting it into
the barn or stack. Alfalfa Is more
difficult to cure properly than the
grasses, because the leaves fall off sc
readily. and when we consider that
these make up 4S per cent Of the croI
by weight, their true value Is very
significant.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1913-09-12
Benefit BY USING CONCRETE
Farmer Adds Both Comfort and Safe
~, Besides Saving Money-cem-
ent 10 Not Large Item.
tBy WALTER B. LEUTZ.)

toy WALLER -. LEO4L-s
Safety, economy and utility are the
prime considerations In silo building
and on all OF these points farmers are
finding themselves gamers from the
use OF concrete. Concrete structures
are much safer and In the long run
are more economical. The original
cost is about the same as for silos OF
other materials IL the farmer is able
to do the work with his regular force.
When the durability and lessened risk
are considered 1t is seen that the con-
crete construction Is economical in
almost all circumstances. The con-
crete silo is sanitary and preserves
the fodder IN a satisfactory way. This
fact has been demonstrated by gov
eminent tests.
Farmers who have not studied the
subject Of concrete construction will
do we'll to take it up. In most cases
the material will be cheaper and
handler than lumber. 1t is of high
value for walks, dairy floors, milk
houses, watering troughs and steps,
as we'll as for general architectural
work.
Where the farmer is able to supply
the sand and gravel without much
expense and has time to perform the
labor Of construction, or at least to