Webster City freeman. [volume] (Webster City, Hamilton County, Iowa) 1884-1946, 1913-03-18

the right side of important public
Questions and when the time CAM
to lay aside his pen he would fee
that he had done what he could tt
make the world a little better.
The entire address was a goot
practical talk on the news and bust
ness and ideal sides of the country
newspaper.
AFTERNOON SESSION.
The afternoon session of the asso-
citation was called to order at 1880
o'clock and the reports of commit
tees read. The committee on place.
composed of ]. c. Gillespie of the
j LeMars Sentinel; H. E. Moffett, FL
dora Herald, U. S. Hulse, Tama
Northern, reported upon Storm Lake
as the next place of meeting. The
committee on nomination of officers,
composed of D. H. Bauman, Webster
4 City Herald, O. J.. Benjamin, Nevada
Journal, and Claude Campbell,
Jewell Record, placed the following
/ in nomination.: Chas H. j. Mitch
ell, of the Storm Lake Pilot Tribune,
president; E. S. Hulse, of the Tama
Northern, of Gladbrook, vice presi-
dent; Al M. Adams, Humboldt indie
pendent, secretary. These gentle
men were all unanimously elected.
This will make Al Adams 18th year
as secretary of the organization. The
report of the committee on resolu-
lions will be found at the close of
this article.
Following these reports, the out
going president invited the new
president to the chair, and the as
sembled editors called for a speech.
Mr.. Mitchell said that he could talk
| shop but he couldn't make a
speech, and what he did wish to talk
about was the circulation list. He
did not like to use slang but it made
him tired to hear so much about
the long circulation lists, "the larg-
est in the county" What he want
ed to hear about was the receipts
money talks. The size of the list is
not nearly SO important as the
amountsof money received from the
subscribers. He also suggested that
at the next meeting much attention
be given to mechanical efficiency
average editor did not realize the
advantage of having the mechanical
equipment so arranged as to save
time. He said that the large print
ers' supply houses would gladly send
out men to this meeting to instruct
the editors as to these arrange
ments, and some of them were conf
dent that 20 per cent could be de-
Quoted from the pay roll if proper
| mechanical efficiency could be Sc
cured. Mr.. Mitchell called upon l..
E. Bladine for remarks on this sub
ject, as this gentleman had paid con-
siderable attention to mechanical eff
ticiency in arrangements in his new
Office at Cedar Falls.
The subject Of advertising and ad
clubs was ably discussed by Benja-
min of the Nevada Journal. Mr..
Benjamin is an officer Of the state
ad club and member of the one
in Nevada. From actual experience
he is positive that membership and
interest taken in these advertising
clubs by newspaper men will result
in increasing receipts at the newspa-
per Office, and also bring larger re-
turns to the merchant who adver-
tses. I'VE all know" said Mr.. Ben
jamin, chat it is the advertising
which helps to pay the bills and 1t
is our duty to assist the merchant
in getting up ads that will bring
him returns. We should join the ad
clubs ourselves and get the merch-
ants to join and together increased
results" Mr.. Benjamin thought
that this association with the adver
tisers would make the editors bigger
and broader themselves, and all adj
vertising would be clean and honest
to the bottom. A lot of people will
not want to join because they don't
want to do right, but the right sort
of men who want to go to school
and learn something will find the al
club good school room. These
should not be identical with the
commercial leagues. but should work
in perfect harmony with all such
organizations.
Jarnigan Of the Iowa Farmer had
more to say on the circulation list.
and referred to the fact that such
papers as The Iowa Farmer, Home
stead, Successful Farming, and sol
forth. depend solely upon advertis-