The Richmond Virginian. (Richmond, Va.) 1910-1920, 1913-08-21
BE-. Johnson Publishing
Company Enjoys Wide
Reputation

Mills,,-s of little children learn 10
spell Richmond before they have ever
heard OF Chicago or Boston. They see
the name and day they start to school,
FOR IL is on the title pages OF their
primers, which are made In Richmond.
Later they see II in their readers, which
are also made in Richmond. and still
later In their arilhmctics and histories
and grammars and others texts, which
scfos from the Same source, because
Aais school books are made for them
~ great Richmond publishing house
millions Of boys and girls are growing
VE With the name Of Richmond more
deeply impressed upon their minds than
that OF any other city.
The Institution that IL thus giving 10
nichnaohd a fame which IL perhaps
ccuJd not secure by any other means is
the y. F. Johnson Publishing Company.
the great southern school book pub
fishing concern, OF which Mr. James y.
Crurnp Is president OF course, the
Johnson Company il not doing bust
nees Tor the specific purpose OF adver-
Using Richmond. but the publicity
which this city is getting through It's
enortA Is none the lass valuable on
that account As a. matter Of fact, it's
aim IS moi local. but national, though
its WORK Is done with special reference
10 the ueeds OF the South. II Is not
sectional Institution; on the contrary,
IT was established as a protest against
seotlGnalism. Up to twelve or fifteen
years ago practically all American
school book publishing houses were
sectional They were all in the North
ard naturally under the circumstances
then existing they were all Northern.
The bulk 81 their trade was Northern
and their books were written chiefly by
Northern authors. and generally with
q view 70 the needs or supposed needs
of Northern schools. Southern chill
dren had TO buy these books or go with
out. and as consequence the schools
Of the South for a whole generation
after the war were filled with sectional
h0oks-hooks written from the North
ern point Of view. Today a great ma
tority Of the books used tn southern
achools-Whether from the North or
fouth-~afe remarkably free from Sec
tlonalisfn. This happy change was
brought about by the organization n
dozen years ago Of the ~ +. Johnson
Publishing Company. which was cstab-
Ashed. not a. some have imagined. to
replace Northern text books with books
written from the Southern point Of
view, but to provide for Southern
SCHOOLS t@xt-bQoks which should. he
for the South fair chance and a square
deal In American history and literature.
The friends OF the company 40 not ask
for the sympathy ard support Of our
contrary. they ask for its maintenance
Is protection against sectonalism.
They feei--aaa this feeling Is shared
BY large majority ~ tho Southern
people~-that inastnuch as IL was found
Impossible 70 wage successful war
against sectional textbooks ~tbooks
4%-+sS-s-4 La. Ilahfftl
place I'm history and literature) until a
competing publishing house was estab.
lished In the South and as there is no
ground for hope that the present Inn
proved conditions could he maintained
without such competition, the johnson
Company ought 10 have the earnest
sympathy and cordial support Of every
one who has the honor and welfare OF |
the South at heart.
Vast multitudes Of Southern children !
have already learned TO read hy the
use OF Graded Classics. one Of the most
successful series Of readers ever pub
lished. The Board OF Education OF I
Texas. after a careful examination OF |
ali the leading language and grammar
texts now in use in America. recently /
adopted the Johnson company's Ian
uage-and grammar series for exclu-
size use in all the public schools OF
that State. while Alabama has just re-
adopted the CoIaw Arithmetics and 1
other Johnson texts which have been
in successful use in the State for the /
last hyesyearS4~ Richmond readers espe. !