Arizona republican., 1913-02-23
LOW PRICE ERA
 1. IN AUTOS HERE
Motor Car No Longer Rele- gated to Luxury Class is Becoming More tic N e hicIe of the Man of Mod crate Means

More than 300,0OO people, accord
 ing to figures recently prepared by one of tie .leaalng motor ear sjour-
 nals of thesFw5tld. ; have demanded medium priced automobiles for the season of 1913. Not only does this astounding total give to the layman an idea of the phenomenal growth of the industry in the short span of
 it's life, but more especially does it
 impress on everyone the conviction
 that the medium priced. highgrade motor car has at last come into its own It only proves what many manufacturers have long contended that the words automobile and
 fad" or luxury" are no longer synonymous; that they are as far separated as the two poles of the earth
 Only few short years ago. there was a tendency among the wealthy to look askance at the medium priced automobile, as d cheap makeshift by which people of moderate means initiated their neighbors who were more fortunate financially. Today there are fully as many medium priced cars being sold to people of wealth as to those who. because of their financial resources. have to consider carefully and insist upon getting their moneys worth before buying. No longer is the low-priced ear the distinctive vehicle of the small business man and the salaried clerk who feels that. at last. he can afford an automobile. In the gar- ages of hundreds of wealthy citizens of the United States and other coun- 1 tries are to be found the medium powered. medium priced American cars, beside the most expensive pal , ace creations of foreign and do- mestic manufacture The car selling ifor 5000 or whereabouts is no longer 1 the scorn of the rich and the joy of ! the moderately situated; il is the answer to the great economic ques- ! ton, What will give me the best 1 return for the price invested"
 The figure 300,000 quoted above represents the output for this sea- son of about ten leaders in produc- ! ton in the American. .automohile in \ dustry. Each of these ten factories make medium priced cars. The Over
 land plant. for instance, will produce 10000 ears this year
 An annual production of 10000 mo-
 tor 7cars, when mentioned in figures II does not mean a great deal to those
 not of an analytical mind. But wheI reduced 10 miles these cars will co yer, the number of freight cart which would be necessary to tarns port them in single train, wer this possible, or the number of dol lars of investment such production represents, a better idea of the mag nitude of the industry can be gaine By every one. Figures recently com piled by the Willys- Overland com pany of Toledo. Ohio, whose annua output is 10000 cars are interesting Should all the overland cars pro duced at the Toledo plant for tn Il season-each averaging 14S inche | over all-be placed end to end, a \ closely as they could stand, the lin would cover more than ninty -thre ' miles Of roadway, or more than tn \ distance from Toledo to Detroi \ Should the cars be distributed over straight and level road, each in sigf of the one following, or one mi apart, the line would reach 40,0C miles or one and three fifths time
 around the world A train of 5t
 foot automobile freight cars stuff \ cient to haul the entire output Wou \ reach more than 126 miles or farth than from Toledo to Cleveland. Tot
 value 4of the 1919 output of the T'
 ledo factory is more than $40.000. .00
 or so great that there are but vel
 few multi millionaires in America tt
 day who could purchase all the ca
 and pay cash.