The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1913-07-03
Advertising
Talks
PREACHER URGES
CHURCH ADVERTISING
"Be Sensational and Get Into
News and AID Columns" Says
Rev. c. F. ReiSner.

Rev. Christian F. Reisner, who has
started movement for more church
advertising, spoke to crowd in
Grace Methodist Episcopal church, in
New York city the other night, on
the reasons why churches should adj
vertise.
Previous to his enthusiastic talk on
publicity, motion pictures of the life
of Moses were shown.
After the movies" lecture, as
Reisner calls his entertainment, the
pastor launched into his subject and
propounded the question:
why Shouldn't churches advertise?
They have the goods"
Then he waited for an answer.
only a few Jeurs ago. said the
preacher, people were saying that
banks which advertised were wild
cat ones; toda! every bank adver-
uses, and if theT don't you don't give
them your money.
Look at the charity organizations;
think of the AntiSaloon league or the
Anti-Tuberculosis society" Reisner
Gaid as he warmed to his subject,
quilted the pulpit and singled out in
dividuals to talE TO.
DO those associations not adver-
tise? Do they not bring a hundred
per cent larger income every year
and thereby do better work? The
Canadian farms have drawn hundreds
of thousands of families from Amer
lea by advertising, and churches
might draw hundreds of thousands of
families into religion If it but would
drop it's modesty, become sensational,
create a STRAND advertise.
A Proud SensationaIist.
Il am a sensationalist." continued
Reisner, and I'm proud of it. If
there is a man in the city of New
York who will give $4,000 for the
good of the church and its work /
will guarantee to give the city of New
York a religious sensation from
which it will never recover; which
will make the need of welfare socie-
ties and other secondary ,organiza-
tons useless.
More, too, I'll have New York leav-
ing the cafes and theaters and going
TO church, Ill do all that and more
by advertising, publicity of a sensa-
tionalism which will be a good sensa-
tionalism.
Ministers hold up their hands in
horror when | say push into the news
papers, climb onto billboards with
your posters and use electric signs
such as we have on this church, but
that's the only way you can bring
them into the church, and this is the
church that is going to bring them
int
After the Rev. Reisner had thus
appealed to his audience he begged
some one not to alone join the
church. but to get out and find a suit
able space along any elevated line
where a huge billboard could be
placed for Grace church.
The pastor introduced w. II. Inger-
soil. head of a watch concern, who
spoke on advertising, and how it
should be handled to benefit the
churCn.
Lists Coming Attractions.
Then Reisner dismissed his con-
gregation, urged them to attend the
movies" in the church and immedi-
ately afterward held a reception in
the church entry, which was filled to
overlooking
That was all, except the announce
ment of the next attraction, which
is to be William Henshaw of the
Metropolitan Opera company"
Posters, cards and a weekly IAN
nouncer" told the entertainments
ligion seeking audience that next
week a humorist and impersonator
would entertain in connection with
more motion pictures. and that Refs
ner, the homely pastor Of a home
like church." as he styles himself,
would again shout The called 1t that
on the art Of advertising In the name
of the Lord.