davidaulloa/AmericanStories huggingface dataset:
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19

PROPOSALS FOR BRICK INDUS.
TRIAL BUILDING. Department of the
Interior, Office of Indian Affairs,
Washington, D. c., March 81, 1913.
Sealed proposals, plainly marked on the
outside of the sealed envelope: "Pro-
posals for Brick Industrial Building,
Salem Indian School, Oregon" and ad.
dressed to the Commissioner Of Indian
Affairs, Washington, D. c., will be re.
ceived at the Indian Office until 2
o'clock p. M. May Z, 1913, for furnish
ing materials and labor for the con-
struction of brick industrial building
at the Salem Indian School, Oregon, in
strict accordance with the plans, speci-
fications and instructions to bidders,
which may be examined at this Office,
the offices of the Supervisor of Con-
struction, Denver, Colo, the Capital
Journal, Salem, Oregon, the Seattle
Daily Record, Seattle, Wash, the q. s.
Indian Warehouses at Chicago, ILL.,, st.,
Louis, Mo-, Omaha, Nebr., and San
Francisco, Cal, and at the School. For
further information apply to the Super
intendent of the Salem Indian School,
Chemawa, Oregon. +, II. Abbott, Act
ing Commissioner tuesthurssat.9t
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19
COMMITTEE is NAMED
TO DRAFT MERGER PLANS

At a meeting held by the executive
committee Of the Board Of Trade last
night, President darcy appointed the
following members as committee TO
draft the articles necessary to bring
about the dissolution Of the Board Of
Trade pending a vote which will eithor
consolidate 10 with the Illihoo club Or
leave the organization as II stands:
II. o. White, s. G. Sargent, r. X. Page,
and Judge G. i. McNary. The matter
will be presented TO the members Of
the Board Of Trade at the next regular
meeting.
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19
Copyright, 1912, by T. H. Shore.

because they approached their tasks
with prejudiced minds and little bust
ness knowledge. They were not prac'
teal men.
There are many excellent works on
the psychology of advertising, "The
Theory of Advertising" and "The
Psychology of Advertising" both by
Walter Dill Scott, are among the best,
and should be in the library of every
student of advertising, There are
many other valuable books on the sub
iect. To those who wish to 60 deeper
and take up what is known as physio-
logical psychology, "Mental Functions
of the Brain" by Bernard Holland
er, will strongly appeal.
Many might ask what all this talk
about psychology has to do with ad'
vertising. 1 will try to explain. Psy-
chology shows the merchant or man.
ufacturer how to appeal to the people
whom he wishes to reach. 1t enables
him to understand human emotions
and instincts. 1t shows him how he
can appeal to people through the pow!
er of suggestion. Psychology teaches
us that we are all more or less the crea.
lures of habit, a fact that the mer-
I chant or manufacturer can use to ad.
vantage in his advertising. 1t explains
how we are governed by our emotions,
enabling an advertiser to successfully
appeal to such emotions. Psychology
shows us that we are influenced more
by ads. of one shape than by those of
another shape. That certain kinds of
type and display are more pleasing to
the eye than other kinds.
Space will not permit me to give a
large number of examples, but want
to give an illustration of the power of
suggestion. Recently a man stuck his
head in the doorway of my office and
said: "I don't suppose you want any
rubber stamps9" Almost unconsciously
I answered no. The man had suggest.
ed to me that I did not want any Of
his wares, Most people would say that
this man was not good salesman OF
he would not have stated his PROPOSE
tiOn in the negative form. But is it moi
just as unwise for an advertiser tC
write an ad. that has a negative sugges
tion7
The merchant or manufacturer whc
is doing newspaper advertising in {
{ haphazard way would do well to ge
. definite information so he can reacl
| the people to whom he would sell. II
;. will find that the study of psycholog
k will enable him to write more definite
ly, more successfully. He will find
d both interesting and profitable.
o The next article in this series will b
d entitled. Advertising Adiuncts." "
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19
Notice.
To N. W, Harris & Company of Chica,

To N, W. Harris & Company of Chica.
60, and to Whom 1t May Concern:
Notice is hereby given that I, II. NJ,
Dimick, county treasurer of Coos coun.
ty, Oregon, will within thirty days
from the date of this notice, redeem
and pay school bonds number 23, "a,
and 25, issued by school district No, 8,
Coos county, Oregon, and dated May l,
1895, the bonds will be paid at the
banking house Of the New York Secur-
ity and Trust company in the city of
New York. The said bonds to be re.
deemed being for the sum of five hun
dred dollars each. No interest will be
allowed on these bonds after May l,
1913. Dated at the city of Coquille,
Coos county, Oregon, this Goth day Of
March, A. D., 1913. 3'29.5t'sat
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19

Advertising is becoming more of an
exact business as time passes. Many
advertising men are now applying the
principles of psychology to the busi-
ness with great success. They bring
to their tasks knowledge that makes
their efforts more efficient. Of course,
there are still many things to be
learned But as whole, there is
much definite knowledge about the psy.
chology of advertising.
Many people shy at the word psy-
chology like a horse SHES at piece
of paper on a windy day. That is
wrong, for psychology is harmless
word, and will not hurt anybody. 1t is a
word, though, that is misunderstood
because the old.time dictionaries de.
fined it as the science Of the soul. Psy.
chology bears the same relation to the
mind that physiology does to the body.
Horace Mann said that the greatest
study of mankind was man, and it is
by the study Of psychology that we
best understand man. The mere
knowledge of psychology alone is not
sufficient. 1t is necessary that its prin.
ciples must be applied in a practical
manner. Statesmen, ministers, physi.
clans, lawyers, merchants and business
men generally should thoroughly un'
derstand psychology. Different lines
require different applications, but the
principles are always the same.
Time was when advertising was q
hit and miss business, an uncertain
quantity. That time has to a large ex
tent passed, and advertisers now know
more about what they can expect from
their advertising. Merchants and man
ufacturers know that newspaper ad
vertising is o certain quantity and il
far.reaching They know that the daily
newspaper goes into the home, carrying
its messages from advertisers to thou
sands of readers. That the newspape
covers the field and does its work an,
that it is up to the merchant or manu-
facturer to make this advertising ef
fective and get results.
I would not say that it is the eas
lest thing in the world to study psy
chology and then apply its principle
to the business of advertising. Their
are many things to be considered. FC
instance, a man must approach his tas
with an absolutely unprejudiced minc
He must remember that he is not wri
ing advertising to please himself, bv
to reach certain people, whom he wisl
es to influence. He must be carefl
to avoid fine theories that are not pra
teal and should apply to all his woi
the test of common sense.
A number of psychologists have triC
to apply psychological principles to Il
business of advertising, and have failc
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19
b \ X X 4 r X + X X X X X 4
THE ROUNDUP 4
k X X X X X X X \ X X X X \

Mason Warnock, aged 73, and pion.
eer resident of the Springwater sec
tion, about 90 miles east of Oregon
City, Friday captured Charles Maher,
who had stolen one Of his horses, as
the latter was riding the animal. The
old man had an antiquated musket,
with a hole in it as big as the end of
barrel, and, making the thief dis.
mount, he straddled the horse and
marched the thief IS miles to Oregon
City, where he is now in Jail awaiting
the action of the grand jury.
The wreck of the Anvil, at Florence,
is rapidly breaking up under the fierce
pounding of the heavy seas.
The Brownsville Ladies Civic I'M
movement club will place two public
thinking fountains in the city in the
near future.
Lawrence McCloskey, aged 6, and
William Smith, aged 10, were drowned
in the Deschutes river at Bend We'd
nesday Bozel Smith, aged 13, was res.
ened after after hanging on the rocks
for nearly an hour
H#s
A balloon was seen by Newport folks
Tuesday 1t was over the ocean some
distance northeast of the town, and
was travelling north.
80
The Degree of Honor lodges of Port.
land initiated 81 members Thursday
night.
Portland barber shops will hereafter
be kept open half the day on holidays
Good news for the man with the fits.
tHA
Leaping from the wagon bridge ovel
the Willamette river at Springfield
into the swift and deep water 35 fee
below, Walter Shannon, carpenter
Engaged in repairing the bridge, res
cped the inaninate form Of 0. G. Car
pointer, a fellow laborer, who had beef
reudered unconscious by an electri
shock, and knocked off the bridge int
The water Tuesday
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19
PLAYGROUND ASSOCIATION
WILL GIVE ENTERTAINMENT

The Salem Playground association
will give an entertainment Of rare
merit in connection with the publicity
campaign being carried on. Graham
p. Taber, who will have charge of the
program, is preparing his staff and
will announce the program and person.
mel in a short time, 1t is promised that
an evening of rare enjoyment will be
given.
The association is enjoying a crafty.
ing growth in membership, and its
plans to secure Fairgrounds for Salem
are heartily endorsed on every hand,
The outlook is very promising.
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19
X X = X X X X r X + 4 X X X 4
x X-RAYS AND SMILES. y

X X X X X X X X X X X X X
The morning paper sapiently remarks
that "it is dirty bird that befouls
its own nest This is not entirely orig
inal with the morning sheet, but it is
heartily endorsed by The Capital Jour
nal, which suggests to its contemporary
that a bird befouling its own nest is a
much cleaner bird than one that per-
mits its nest to be used by other birds
as convenient toilet room accessory.
Englewood citizens have evidently
taken Giddie's advice, for they surely
Evoke up"
Councilman Hatch understands the
doctrine of vicarious atonement. He
was called upon to answer for other
people s mistakes.
All the concrete heretofore laid is
defective, says the city engineer. Let
it be remembered that this does not
mean that the concrete that is to be
laid will not be defective. The public
has absolutely no assurance that the
concrete Of the future is to be an i'm
prOvement on the concrete of the past.
Which is the greater insult, an at.
tempt to prevent aliens owning lands in
America or a threat by Japan that if
we do not allow her citizens to own
lands here that she will take our pos.
sessions away from us and lick us be.
sidesf
Isn't it pretty cocky in Japan tC
threaten to come over here and lick us
if we do not allow her to dictate our
lawsi In British Columbia the Japt
cannot own land, why doesn't she
tackle someone of her size, and lick
Johnny Bull--but then she wouldn'
have the oregonian to help her, which
Of course makes some difference
Mrs. Cora Williams, of Roseburg
wants divorce because her husband
hit her in the eye with a spoonful o.
hot mush Some women are awful,
"finnicky."
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19
The Price Is $40,
IuNIrEp PREss LnAsnp wrRn.I

UNITED PRESS LEASED wIRn.I
Providence, r. l., April 1s,-Twenty
dollars per patient is the rate fixed
here today by DR.. F. F. Friedman, Of
Berlin, for further inoculations of his
alleged tuberculosis cure. Friedman
departed for New York today to hold
conference with surgeon.General Ru-
pert Blue, Of the United States public
health service.
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19

A pugnaciOus, bellicose, powers.defy-
ing kingdom of less than half million
people seems to be big country like
this amusingly farcical, but Montene.
gro has some justification for taking
herself seriously.
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19

You Judge a man not by what he
promises TO do. but by what he has
done That Is the only true test.
Chamberlalns Cough Remedy Judged
by this standard has no superior. Peo-
pie everywhere speak Of II In the high.
est terms OF praise. For sale by all
dealers.
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19
MAY REFER THE
STERILIZATION Law
UNITED PRESS LEASED wrRn.I

Portland, Or, April ls.-petitions
will soon be afloat to refer to the peo.
pie the sterilization bill passed by the
recent legislature. Judge M. G. Mum
ly, who is at the head Of an organiza-
tion formed here for tho purpose Of OPP
posing the measure, stated today that
petitions had been prepared and moth.
ing hut a few legal tochnicalities are
keeping them out Of circulation.
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19
Pacific Coast League.
Yesterdays Results.

At Portland - Portland-Los Angeles
game postponed; rain.
At San Francisco-San Francisco, G.;
Oakland, 5.
At Los Angeles-Venice, 7; Sacra-
mento, 0.
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19
Piles Cured in o to IA Days.

Your druggist will refund money II
PAZo OINTMENT fails to cure any
case Of Itching, Blind, Bleeding or Pro-
truding Piles in 6 to IA days SOC
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19
.JOLTS

%%$*<********<*<<*<<%%<<**
Members Of the high school track
team left this morning for Corvallis,
where the first meet of the season is
being held with the Corvallis high. The
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19
Journal Want Advs. Bring Results

Lebanon will have a big banquet
May 2, the occasion being the opening
of the fine new Hotel Lebanon on that
date.
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19

One doesn't forget the world as cas-
lily as it forgets him.
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19

The quality Of Portland milk is i'm.
says On official report.
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19

-
The high school baseball team left
this morning for Newberg where they
will play the Newberg high.
The University Of Oregon baseball
team is scheduled to meet the Multno'
nah Amateur Athletic club on Multi
pomah field this afternoon at 3 O'Clock
Champion Johnny Kilbane has fin
ally decided to do some fighting, and
on the night of April 90 will meet
Johnny Dundee in a battle for the
featherweight title.
Bud Anderson is to be given a con.
quering hero reception on his arrival
in Vancouver next Tuesday.
The Chemawa baseball team scored
8 to l in a 5.inning game with the
Washington high school team at Port
land yesterday.
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19
~ Ll[N 17[6]I2 -
.$P(0jkTT'Hi7{}y{G; { NO %iiSfS7i[+i5:

track men who went to Corvallis were;
Merle Fruit, Ivan Fruit, Bert Ford, &C.
Gil Sarff, Paul Hendricks, Ben McClel-
Ian, Justin Rowland, Elmo Wright, Vic
tor Bradison, Allan BynOn, manager and
Merritt Davis, coach.
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19
Deafness Cannot Be Cured

Journal Want Advs. Bring Results.
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19

Synopsis of the Annual Statement Of the
United States Branch Of The Royal Insurance d Of Liverpool King
Britain December 1872 the
Commissioner of the State of Oregon to laws
Capital
Daily capital journal. (Salem, Oregon) 1903-1919, 1913-04-19

Mrs. Cora Williams, of Roseburg,
wants divorce because her husband
hit her in the eye with a spoonful of
hot mush. Some women are awfully
"finnicky.O
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-02-07
BASEBALL
Diamond News and Gossip

Hereafter all games in the Cub park
will begin at o'clock and will be over
at supper time. wise move. Start
ing games late costs more patronage than
1t wins
J; Owen Wilson. of South Austin, Texas.
and Bill Kelly, of CollinsVille ILL.,. have
signed their Pirate contracts.
Well after all, nobody really wanted
Jim Thorpe, to let them tell it.
The White Sox will slip some recruits
to Harry Wolverton this spring for sea-
soning.
The Cuban players who are coming to
the United States this year are study
ing bill fare English When they
want ice cream they intend to order ice
cream, whether they get it or not.
Ralph CaPron, star athlete, but only
ordinary ball player, has been sent back
to st. Paul by Pittsburg.
Miller Higgins says Slim Sallee is the
best southpaw in the National league.
The loaded ball in bowling. the loaded
ball player in baseball, are alike curses.
Hugh Bradley, late of the Red Sox, has
refused to sign his contract with Jersey
City.
carleton MOIeSWOrtn mas turned UP IN
Birmingham and has given out his an
nual interview, as follows The Birmng-
ham team looks mighty good to me-"
Bobby Gilks is at Pensacola. Fla, get
ting the diamond there in trim for the
Maps.
Goat Anderson has signed to manage
Terre Haute.
Cincinnati dispatches say that Larry
Mclean is off again.
Pitcher Winnie French is advertising
for job.
Ollie Gfroerer has about decided not to
return to Frankfort, KY, as manager.
Eddie Plank may not play this year
He doesn't have to and he does not like
his contract
Swacina is still hold-out on Newark
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-02-07
TULANE TEAM WILL MAKE
TRIP TO PLAY GEORGIA

NEW ORLEANS, Feb. 7.-Tulane's
schedule has been announced. All told,
twelve games are scheduled, the long
est trip being that to Athens, Ca,
where Tulane will play the University
of Georgia
Four open dates are still on the
schedule, which is as follows:
April 4, Louisiana State unfver-
sity. at Baton Rouge.
April 7, S-Mississippi A. and NJ, at
Starkville, Miss.
April 9, 1O-University of Alabama,
at Tuscaloosa, Ala.
April II, university OF Georgia,
at Athens, Ga.
May 2, 3-Games to be announced
later.
May rs, 26-Games closed for, but
will be given out later.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-02-07
How Southern Ball Clubs Look
Now---No. 6; Mysterious Mique
Finn Keeps Gulls Under Cover

painfully cratic Fact is, though
he was sold for $500, it is unlikely
Finn would take him back as a gift.
The only shortstop candidate
thus far announced is Jack Cor
bett. He was drafted from Spar
tanburg. There he batted .305 and
flelded we'll In 1911 he batted .S13.
He is said to be young and husky
~ NE of Firms 1912 outfielders
will be back That one is the
venerable but versatile Maloney
This man batted only .230 last year.
stole II bases, but fielded fairly
well. He has wintered in Mobile
and will be the first man out for
practice.
The new men are Pat Moran
from Seattle and Tom Rafferty,
from Wilkesbarre. Moran's records
aren't so extra fine. With the pen
nant winners in his league, he bat
ted PAS. stole two dozen bases and
fielded 906.
with Wilkesbarre last year, but he
does not seem to show In the rec
ords. He is the old timer who was
with Cleveland once.
OF course, Finn has some men he
has not announced at all as
yet. Also he is bound to get some
men from the Giants. The Guus
thanks to a grand race, made some
money last year. They will spend
little more than usual on this
years team. They haven't Al De
maree, Long, Jacobson and Walsh
to help them this year. The men
who are to fill their places don't
look Ike wonders.
Give Mike Finn half chance,
though, and half team, and he
will be heard from.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-02-07
Frank Whitney, Fighting Like
A Champion, Easily 0utpoints
frankie Russell In 10 Rounds

score a knockout in the tenth and
final round, Russell, driven on mad
ly by his manager Tommy Walsh.
for the first time displayed some
real gameness. He went out and
mixed with Whitney for the entire
three minutes. But Whitney is
some boxer himself, and, with both
boys swinging like wild gate in a
wind storm, the bout ended full Of
pep and ginger, with the round an
even thing.
But Whitney was far in the lead
and there was nothing else for
Referee Mike Saul to do but hoist
Whitney's hand.
TT HE best fight of the prelimina
L ries was between Joe Bernstein,
of the Seventeenth Infantry. and
Ed Walker, of New York. The sol
der won by knockout in the third
round, but only after being knocked
almost cold himself.
Bernstein knocked Walker out in
the second round, but the bell
saved him. In the third round
Bernstein again tioored. Walker
who took the full count. At tho
count of ten" the New Yorker
just did get to his feet. He was
game way through, however. anu
with wabbling legs and a muddleG
head, he unCorked wicked right
swing that caught Bernstein tiusE
on the jaw.
Bernstein took the full count
but got up, and then he, being in
the same fix as Walker was a lie"
seconds before, turned loose wild
right that caught his man on the
chin. This time Walker was IN
able to get up.
1t was the most spectacular bout
ever seen in Atlanta.
lid Superior earned the decision
N over Young Abe Attell III
four-r round mill that was a plpplh
for science and fast work.
Arthur Worthy stopped Young
Sam McVey in two rounds
Kid Young knocked out YOUNG
Cullen in one round of another pre-
liminary.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-02-07
By Left Hook.
HOAO AAOO0s
II RANK WHITNEY, of Cedar
r Rapids, fighting the best bat

- RANK WHITNEY, of Cedar
Rapids, fighting the best bat
tie of his life, won the deci-
sion over frankie Russell, of New
Orleans, in a furious round
mill at the Auditorium Armory. 1t
was a slashing, scientific bout, with
Whitney the better man at all
styles of scrapping.
Russell verify underestimate his
opponent in the first round, for
Whitney did little or no work. But
he was studying his man all the
time he was loafing. In the second
spasm Whitney woke up, and from
then on always held a safe lead
Russell earned the first and
sixth rounds. The second, third,
fourth, seventh, eighth and ninth
rounds were Whitney's. The fifth
and tenth were even.
In the seventh round Whitney
fought like q champion and had
Russell wabbling at the bell. Many
thought that the Pelican was STALL
ing III HOpcS VI OpeIllIS w ulln6y
up; others believed he was really
badly hurt; yours truly believes
that a sign Of canary" suddenly
put in an appearance along the spi-
nal column and that Russell would
have done a flop If Whitney had
connected good and hard just once
more.
Russell Not Too Game.
Russell is a clever two handed
lad, but 1 don't believe he is the
gamest young boxer In the world
by any means. And he doesn't
shoot his punches straight enough
to beat man like Whitney. From
New Orleans we had heard that
Russell possessed a lightning left
tab and straight from the Shout
der right to the body. Both of these
punches were sadly lacking against
Whitney.
Instead, Russell kept swinging
with both hands. This was "meat"
for Whitney, who always got inside
of the half-circles and whipped
both hands straight, either to the
body or head.
Realizing that he would have to
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-02-07
PRlZE-FIGHTING STUFF
MARRIED GAME AT WESLEY

Unless the teams of the Atlanta league
can play more sportsmanke basket ball
ley Memorial court it will be better IL
discontinue the league. The work dis
played would have been a discredit to a
prize fight in lumber camp.
The league was to blame for not pro-
yiding two officials for handling a game
IN which there was rough work to be
expected Even more to blame was Ref
cree Lew Dockstader for his spneless
handling of the contest. Jones and Fuller
OF Wesley Memorial, and Brennan and
Weaver, of the Atlanta Athletic club. were
the worst offenders.
The contest was finally won by the A.
A. c. team, rs to 23