The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1913-09-19
VIRGINIA HAS
The BIG STORE
OF THE RANGE
Ketela & Go. Open Complete De
partment Store Next
< Monday.
OPENING WILL BE ~
A.. BIG EVENT OF WEEK
Marks IN Epoch in History of Local
Business House Which Began in 4
Small Way and Has Grown With
Virginia to First Place ON the
Ranges.

The formal opening of Ketola &
Co.'s greater store, the largest in the
state Of Minnesota north of Duluth, a
complete department store carrying
new and choice stocks throughout,
marking an epoch in the history of the
concern which has grown with Vir-
ginia from a small beginning to the
largest merchandising establishment
on the Mesaba range as well as in nor
them Minnesota, will take place Mon
day.
The event will be fittingly observed
and will inagurate week of mer-
chandising that will be one of the
events of the season in Virginia.
Ketola & Co.'s greater store will
have complete grocery, dry goods,
clothing and women's ready-to-wear
goods, furniture, hardware and house
furnishing departments. The sales
force is busy this week rearranging
the interior and when the doors are
thrown open Monday morning there
will be a miniature exposition for
Virginia people to view. The store
occupies floor space of 120x65 with
full basement. In the new addition
just completed there is a second
floor having dimensions of 65x65.
The hardware and furniture de-
partments, the latter a new addition
to the lines of stocks carried, occupy
the new addition to the store build
ing while the grocery department will
be in the section formerly occupied by
the hardware store and the middle Sec
ton of the ground floor is given over
to the dry goods department..
The grocery department will be in
charge of J. P. Nelson, formerly of
Eveleth, now member of the firm.
John Ketola will have charge of the
dry goods department and Matt Mat
son will be in charge of the furniture
and hardware departments. The lat
ter are among the finest lines being
shown anywhere north of Duluth and
the store throughout is resplendent
with new stocks and high grade goods.
At Mondays opening demonstra-
tors will be present to show off the
goods in all departments to the best
advantage, an orchestra will be on
hand to furnish music, visitors to the
store will receive souvenirs and moth
ing will be left undone that will add
to the brilliancy of the occasion.
Virginia people have been anticipat-
ing the opening Of the greater store
for some time and hundreds plan to
attend.
Ketola & Co.'S present fine mer-
chandising is an example of what fair
dealing, good business judgment and
tireless energy can accomplish in Vir-
ginia. The present store is the out
come Of business begun in a small
way nine years ago on Mesaba ave.
nue. in a section Of the city then re-
garded as remote from the best bust
ness locations. The little store grew
by leaps and bounds. Each season
saw it expanding with enlarged stocks
and better service to customers until
today the store of Ketola & Co. is
known over the range and throughout
all this section as the largest and best
in Virginia.
The firm is to be congratulated on
the energy that has made the greater
store possible and on the good bust
ness judgment it has displayed in
bringing to Virginia store that keeps
pace with the city's growth and devel-
opment and If the future may be judy
ed by the past will always be credit
to the Queen City Of the ranges.