The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1913-08-10
Compared With Railroad.

The value of 4 railroad is the
number of people near it who can
not keep still. If there are a great
many of these people. the railroad
runs its trains for them. II there
are only few, though they be he
rocs and prophets. trains shall not
me run for them. The railroad is
the Characteristic property and
age and the entire value of rail
road depends upon its getting theA
control of the crowd. says Gerald
Stanley Lee.
And the railroad is indifferent
respecting the particular section in
which the crowd may be reached;
that is, it is not moved by any par
ticular love or sentiment toward
any particular crowd In any speci-
&c territory. The railroad will
only sometimes bring the crowd
with it. bat there is no instance
in which the crowd failed to bring
the railroad, unless it is the crowd
that can be more cheaply served
by ships.
The Panama canal will open up
way for ship service of all the
crowds found near the shores of
this big continent The railroads
must look for their entire support
10 the crowds inland Salt Lake
City is at the base of the terrific
rial fan upon which railroads viii
relv.
Railroads know this.
DO we1 -.
Are we conscious that in pro
rortion 10 the crowds that come TO
Utah viii the number of railroads
be TO serve that crowd!
Movement Started.
Are we doing any part of all we
should 10 let the hordes know what
there is in Utah to bring them
here2
This is the first successful con.
certed movement we have made as
community TO bring TO Utah the
men whom the railroads pay TO tell
the world Whit any particular sec
ton gives or promises. Their pay
depends upon their success in tell
ing human wants, and where, when
and how those wants may best be
gratiticd.
They are advertisers. and ad-
Nertising is fast becoming fine
art. Hubbard says that advertising
Interests, inspires, educates-
sometimes amnses-iniorms and
thereby uplifts and benefits, lubri-
eating existence and helping the
old world on its way 10 the Celes-
tial City of Fine Minds
We met these advertising men,
and they are ours.
But we met them under condi-
tiOns that hampered the organiza-
tion which brought them here in
It's efforts 20 take them whore we
wanted them TO 20 and TO furnish
them with the evidences Of the
inexhaustible material we have for
their use.
II it had not been for the help
extended by such men as those who
own Pinecrest, the Hotel Utah,
Saltair. sightseeing cars and other
automobiles, the Commercial club
would have been unable to make
the visit of these people possible
Instead of pervasion of the
Kansas City spirit which has ena-
bled il 10 stand sixth in the clear.
ing houses of the land, with only
onc.thirteenth of the population:
TO build in sixty days BY popular
subscription a convention hall
vhieh seats lZ,oOO people. TO raise
in thirty davs n half million dol.
lars 10 put boats oil the Missouri
river as n protection against ruin
ous freight rates; we got those
people in here and surrounded them
with some Of the live wires Of the
town to keep them from finding
out about the torpid. heavy, indif-
ferent diseordant aud antagonis-
tic snrit from which Salt Lake
City is Just awakening, but which
keeps II from enthusiastically get
ting into the game and lifting a
little load Of $4,000 off the BODY
of the Commercial club and thus
permit II TO gather itself for per
petuaiion and extension of work OF