South Bend news-times. (South Bend, Ind.) 1913-1938, 1913-07-18


tory. political economy. COMEDY
science. art and inventiOn-these
things. the fundamental things IN
life greet each day the readers OF
the American newspapers.
War in the Balkans. engagement or
the presidents daughter, the victory
OF American athletes In the field or
sport. the development Of great in
dustry, forward steps in the work OF
the church. striking developments IN
the great game Of politics, the cost
OF living schools and society and
as well the tragic side Of life, death
accident. divorce, crime.-the news
paper runs the gamut Of human emo
ton, touching every phase Of human
endeavor, striking every chord Of hu-
man emotion. sounding every depth OF
human experience.
Il IS the history in the making-is
the newspaper page.
And the men who make newspapers
have a rare and inspiring privilege
IN the opportunity 20 fight sham and
wrong and injustice. 10 strive for
humanity between man and man. 10
work for clean things IN state and IN
life.
Few vocations require so much Of
sacrifice, but few offer such com
pensatiOns. For the newspaper goes
into the homes of rich and poor,
preaching a gospel Of hope. Of char
fty. OF sanity. II Is welcomed alike
by the tiny child who can but com
prehend the pictures. TO the person in
full vigor Of life and the man or
woman Of four score and ten.
But few outside the newspaper pro
fessiOn realize how much Of time and
work and pains-yes and Of money
II takes 10 produce a modern South
Bend-in-1913 newspaper.
The News-Times with its - regu-
lar city editions every week is a scene
of intense activity for % hours Of the
-. AS the last carrier boy starts
from the office in the morning with
his stack Of papers 10 be delivered TO
the readers of the morning edition, he
passes the early corners on the after
noon force who are starting in the
new day.
only during the period between the
completion Of the work on the Sun
day paper at o'clock. until shortly
after noon do the wheels Of the great
newspaper organization stop. And
even then the office is open to furnish
Information for such Of its patrons
as can not we'll apply at other times.
The doors are never closed.
Two complete STATS in each depart
ment, their hours so arranged that
each need put in no more than a
q perfect cycle in preparing and cir
culating the various editions each day.
How Paper is Made.
Though the newspaper comes closer
home 10 the people than perhaps any
other single factor today yet the
means and the manner Of it's prepar-
alton are usually not known TO but
few people. 1t may be Interesting
10 follow the paper through from be
ginning 10 end
Downstairs" in the Times
office are the business department, the
business Office, the advertising office,
the circulation department and the
accounting department.
The business office is the part that
most visitors see. the woman who
phones in a want adj. the man who
pays his advertising bill. the patron
who wants his paper 20 follow him to
lake or camp. Here the accounts are
kept. the bills checked and tabulated,
the placing of the advertising directed.
the contracts made. and the book
keeping supervised.
In the advertising department are
the men who get the ads.
Modern advertising methods re-
quire more than a plausible talker
They include the necessity for writ
ing attractive advertising, for art
DECORATIONS, for tie highest type Of
craftsmanship. The ad man must know
his circulation where il IS located,
how It is valuable He must he able
20 advise the advertiser in the adj
Nertiser's interest. 10 help him de-
Nclop his business.
He IS not merely a persuasive seeker
or business for his newspaper. He
IS a publicity expert whose services
are at the cali of the man who has
n business message for the people. He
IS interested chiefly in handling the
kinds of advertising which will bring
Feturns.
The circulation department I'm the
News-Times Office adjoins the adver-
tieing department. Here are kept the
circulation books, the lists of sub
Ecribers I'm city and country. the mail
lists and the circulation accounts. The
ejaculation managers job is TO keep
the circulation channels open and un-
ofstructed so that every man who
heNS IL delivered 10 him at the time
Snnd place he wants IT and with the
minimum Of effort
The circulation manager has to be
IN able executive and five different
Kinds of a diplomat. He must not
only keep in mind all the train times
and mail routes. 10 be ready for a
shift in plans If the mails are late or
interrupted. or the press should be
late. or the delivery auto meet with
a puncture.. He must not only keep
1ntouch with the 1900 odd families
who are taking the News-Times and