Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1913-07-31
SUCCESSFUL MERCHANTS
AID IN CLEANING CITY,
operation In obssrvan nee Of Clean
Day erinss Business.

recorded annually. Small dealer. make
up the largest part Of these. In n.
most every community one Or more 70
on the list Sometimes they have in.
vested their last cent In an undertak.
ing. with nothing in reserve for an
emergency. They soon find themselyes
hopelessly involved. with debts con.
stantiy creeping up around them. until
the pressure Of creditors IL 20 great
that they can no longer sustain It. and
bankruptcy Is the result.
The wages Of th0ughtlessness L. fail
ure. Go into business with your ewes
fully open and know what you are
doing. II you have $500 to $1,000 or
more to invest in local enterprise
keep out at least % per cent as re-
serve fund. This will help to tide you
over any difficulties which NAV arise.
When you start in small way and
overburden yourself by accepting too
great a credit from some wholesaler on
the capital invested you at once invite
difficulties. Unless you have remark
able run OF business when. you first
open up your heavy obligation to the
wholesaler will come due and you will
ind yourself entangled.
At once you will try to borrow money
to protect yourself. but this is hard to
get II you are indebted to the whole
saler for the amount Of all the goods
in your store. -
One of the chief causea Of failure is
the lack of ideas by which to make
your business attractive to customers.
Advertising in the right way and at
the right time Is the best means Of
stirring up trade. Several years ago a
man who had learned the grocery
business In, a large city went back to
his home town and started in a small
way. He was willing, hard worker.
but through lack of ingenuity and
initiative be had to close his place.
losing the money he had invested.
Two years ago. with a resourcefuI
silent partner. he again went into bust.
ness in the same town. This time,
with the assistance of his partner. the
business was given life and made to
live and expand. The partner at once
inserted an advertisement in the loca
paper which read: Our homemade
pies are good enough for Mayor John
Aren't they good enough for your
The personality entered into in this ad
vertisement at once focused attention
to it. The mayor was running for re
election at the time. and the advertise
ment helped him also
This was only the starter. Others
even more original were brought be
fore the people through the medium OF
the local paper and at once caught and
held the attention Of all Day aftel
day new features were tried. Theil
methods teemed with life. They show
ed clear mental vision and an Insight
into human nature. The advertise
ments offered the things that people
needed.
Last year the town had cleanup
week. The new store at once adver
tised broOms and paint and other nee
essary commodities at reduced prices
Recently it started on its own accoun
a town beautiful campaign. adding t.
its stock many things that could b.
used in this connection, thus creating I
bigger field for development.
The returns on the original invest
ment have enabled the partners to opel
two other stores in nearby towns
where the same plans for getting bust
ness are being successfully used.