The San Francisco call., 1913-10-25
LAND SHOWS FINANCIAL
SUCCESS |NSURES ITS
REPETITION EACH YEAF

In the two weeks since the opening
OF the first California land show.
e75.ooo persons have paid for admis-
sion to the great pavilion which
housed the most complete as well as
the most artistic exhibition OF the
agricultural products OF northern
California ever seen either in this
state OF out of II. The result of this
first venture, undertaken with con-
fdence which has subsequently been
fully justified. makes the existence
of the California land show as
a permanent institution an abb
soIute certainty. Its success is
not to be measured by gate
receipts alone. although complete sue
Bess could not have been attained
without a tremendous gate" How
ever, the great crowds which have
eocked to see the exhibits of the
Aunties have been drawn by what
might be called the intrinsic merit OF
the show
Thirty-two counties of California
brought their choicest products to the
show. and, inspired by the wonderful
redwood setting, an original concep-
tlon of General Manager Edward H.
Brown surpassed all their previous ef-
forts in the way of design and ar
rangement. Everything is in COM
plete conformity with the general
decorative scheme, and this cohesion
Is in itself one of the factors in the
success of the affair. The tent idea
and the sawdust footing lend them
selves particularly to the outdoor
idea, which is carried out so we'll in
the redwood trees and the scenery,
which create the atmosphere of the
place. The fruits and flowers and
vegetables are seen at their best in
such surroundings.
The representatives of the various
counties which have participated are
more than pleased with the results.
both direct and indirect, which they
have achieved through the medium of
the land show. Thousands of people
have made inquiries regarding the
resources OF the various sections rep
resented. and large proportion have
registered and will be supplied with
literature from the chambers of COM
merce and other official county bodies.
From the standpoint of the coun-
ties therefore the first California land
show has achieved its purpose pur-
pose which was in the minds OF the
members of the Real Estate board
who conceived the plan. When the
plan was launched it was hoped that
the counties would participate and
al would
secured. The fact that the San Fran
cisco Real Estate board was not d.
rectly interested officially in country
lands and yet was willing to guaran-
tee the production to the extent or
/. $4,000 was regarded in some in
stances with something like suspicion.
The fact that the broad purpose of
the board was to develop the country
so that the entire state would be
benefited was not understood by many
of the agricultural communities.
This feeling has been entirely re-
moved by the show itself. 1t has been
self-supporting- The entire sum ad-
vanced by the Real Estate board has
been refunded by the box office and
through the cooperation of the board.
the counties and the public the first
California land show will today be
concluded to the entire satisfaction
of all
The counties now realize that San
Francisco Is the market place for their
products-the principal field for the
exploitation of their resources. They
see that the land show is an insti-
tuition designed, first. to develop the
agricultural communities by securing
population for them; second. to de-
velop the city-the metropolis-by the
advancement of the entire agricul-