Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1913-03-20
The Reason Why

The dominating influence that
caused us to inaugurate this play
er-piano club was the impress
made by the player-piano upon
the public mind.
The player-piano is today a fac
tor in the piano world. Ii has,
within the past two years, grown
in leaps and bounds, and will,
within the next three years, grow
at a still faster ratio.
One-half of the pianos sold will,
within 2 years, be player-pianOs,
in our opinion. Already player
pianos can be had for $395-The
Foster club player-piano.
The player-piano is a product
of the times. The player-pian0
typihes the axiom that necessity
is the mother of invention.
For, had there not been widespread de-
sire for music OF higher order; had there
not been desire on the part of more per-
would have been no player-piano.
The piano being the instrument through
which the highest forms of music could find
expression inventive man set about to pro-
duce a ready and convenient means OF
playing il.
First came the piano-player--a clumsy
box-lke affair TO be pushed against piano.
For all its inconvenience, it had its day
and served we'll its purpose.
Tens of thousands of persons today owe
good knowledge OF music as well as
knowledge of good music to the incon-
venienccs of piano-players.
Then came the player pianO--even at the
first better device than the pano-player.
Then came Improvements. Improvements
that looked towards better playing--towards
better eXpression--towards playing that
more nearly resembled human playing.
With the result that the player-piano o.
today represents, first, all that musical
knowledge and science can produce in the
way of an upright piano, and, second, a
mechanism built within it, by which means
everyone is enabled to play readily and
skilfully.
In other words, necessity has taken the
modern upright piano and added to ii an
easy and delightful means of playing it.
WITH the ploycI-pidHO the u1lSklllcu can
play. With the player-pianO the music
hungry can satisfy themselves, though they
may lack all knowledge of piano playing,
and even those who can and do play well
can feast from a realm OF music that not
even the greatest master can acquire. Thus
ii is we prepared for the triumph of the
player piano.
When you select your player piano and
become a member of the club you also he
come life member of the Dlayer-music
library. You receive with your player
piano rolls of music-free-any nine rolls
you desire-you can exchange these rolls
as often as you choose. When you eA-
change them we make nominal charge of
5 cents a roll for the exchange. You car
exchange the music rolls every day, every
week or every month"; at your own pleasure,
and you get the very latest music pub
lshed.
In equipping this big store great de-
partment was planned for player-p piano
music. One section of floor has been
dedicated to its uses, And here are to be
constantly found 1000 rolls of player piano
music. This has been installed very largely
as an educational means TO teach the de-
lights and unlimited possibilities of the
player-piano.
And it is TO properly introduce this de-
partment-party TO emphasize on the
player-piano question and partly TO forecast
the commanding place the player-piano -
destined TO take in the field of music, thar
we have planned this great player-pianO
club of 100 members II you intend buying
player-piano-do it now.