South Bend news-times. (South Bend, Ind.) 1913-1938, 1913-12-31
KNOW YOUR CITY
DINNER IS BOOST
FOR SOUTH BEND
every travelling Salesman is
a Walking Advertisement for
South Bend" Sentiment of
Evening.

With more than 500 manufactur-
ers wholesalers and statesmen IN at
tendance. the grst get acquainted"
dinner arranged by the Manufactur-
ers and JObbcrs' bureau Of the Cham
Der Of Commerce at the Oliver Tues
day evening proved such a success
that there is no doubt the occasion
viii be made annual IL not semi-an-
nual.
Every travelling salesman a walk
ing advertisement Of South Bend" was
the slogan OF the evening. With sew
eral speeches centering about this
theme 10 arouse enthusiasm the
booster spirit among the knights OF
the grip" was raised TO "A high point.
Al the conclusion OF the program a
striking feature was introduced when
Chairman RoliO Page asked every
man in the room who had about him
in actual use any article made in
South Bend TO arise. Practically
every man in the room arose at this
request
Salesman Are Present.
The banquet with the exhibit Of
products OF local concerns which
preceded IL brought together perhaps
the largest aggregation OF statesmen
which has ever been gathered here
with the exception OF on the Occa-
sions of conventions.
s u. Rider, the first of the speak
ers. struck the keynote when he urged
the statesmen 10 talk South Bend" to
their prospects that time in which he
is leading up 20 the presentation OF
his line.
every salesman knows those en-
barrassing moments before his dealer
is quite In the mood TO receive his
selling talk" said Mr.. Rider. What
Hyn phnnEn get
on selling terms with your customers
than 20 talk Of the city where your
product IS manufactured? p
Plan Trade Directory.
other speakers ampihed this point
showing the wealth or material which
the Industries of the city provide in
this respect. Rider also announced
that the bureau is preparing TO issue
"A trade directory which viii contain
a complete classification OF the ar
tieles made In the city and by whom
w w. Itidenour. chairman of the
membership committee OF the bureau
made an appeal 10 the manuIactur-
ers and jobbers who have not yet
Joined the bureau to enlist. He said
A campaign is to be undertaken to
bring these into the organization. Only
about half now belong.
q. G Stephenson gave a review OF
the manufacturing history of South
beuQ anu UOluLtu OuA AAAfht AbNA "a VIZ
industries of South Bend and Mlsh-
awake which number among the
largest In the world in their class were
founded by men who were the actual
inventors OF the products. lie named
Birdseu. the inventor OF the clover
huler. oliver, of the perfected pillow.
Beiger of the wool boot and Dodge OF
the split wood pulley.
Leave I'm Laughing.
Stephenson emphasized the import
ance OF avoiding departure SO
abrupt following the contamination OF
a sale that il offends the buyer and
often leads to countermand- lie
said a buyer, convinced and carried
through the buying process should be
''let down" easily with a continuation
OF the selling arguments trailing on
into generalities and leaving him IN
good humOr.
Hal Van Aiken played a violin solo
on an instrument made In this city
by Frederick Williams and scored
such a hit that he was obliged TO
give an encore. James l.. Gregory re-
cited several poems and gave stories
in dialect in the inimitable manner
which has made him so well known
as one of the best entertainers among
the local salesman.
Speak "A Good Word.
l. =. Hardy emphasized the I'M
portance OF absolute integrity IN sale
TALK ana uIstQ NAAC AAANtA ~ Nf'~e--N
good word for their fellows even
competitors. He declared it was
worth in returns the effort IL cost.
Marvin Campbell and Harry Eng
man were also among the speakers
one OF the interesting displays
Tuesday at the Oliver hotel among
the many Of the get acquainted eN-
hibits was that Of the Catalog Service
Co. by Harvey ROemer and .. =
S1ndsno. who recently bought out
ire Sutcliffe Printing Co. 1t was In
teresting 70 note that among the big
orders received were many from dis
taut points - far east as New \ ork
state The size of the orders lndi-
Gated that a good line of work IS
being turned out by the local com
pany.