Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-06-14
RUSHING LUXURY
TRADE SHOWS
PROSPERITY
Sales of Gems and Pianos Indi-
cate That "Good Times" Are
Here for Long Stay,

We're there any slowing down of
business in Atlanta, luxuries would be
the first to Geel the change. Jewelry
certainly is to be classed as a luxury
something the public can dispense
with In any pinch of circumstances.
But-sales Of diamonds, jewelry and
pianos are heavier than in 1912
Sales Of diamonds are on the gain
says II. w. Anderson, Of Maier & Ber-
kele, jewellers. Our diamond bust
hess has increased about 50 per cent
a year In general, the volume Of
our sales held even for the first four
months Of the year. May showed
gain. June will show a greater gain,
from indications. This is comparing
sales with 1912, which in itself was
the greatest Of &c consecutive years"
Pianos are not among the neCessi-
ties of life, whatever the musician
may think. Piano sales fall off in
bad years.
H. S. Holmes, Of the Cleveland
Manning Piano Company, says the
business of that concern for May was
ahead of any month of this year and
the total to date for 1913 ahead of
any years sales for an equal period.
Collections are improving" says
Mr. Holmes, instead OF declining.
Piano sales are the first to fall off in
bad times, and the last to recover aft
erwards. Since our sales are increas-
ing, we take it as an indication that
general conditions must be sound"
Jobbers Are Satisfied.
Jobbers supplying the territory con-
tributory TO Atlanta are satisfied With
trade. p. ID. Yates, vice president OF
the Ridley Williamson Wyatt Com
pany, says;
I'VE have sold as much or more
goods than in 1912. Collections are
satisfactory, and, in view of condi-
lions, are exceptional.
Business men who are operating
on conservative basis will hnd |
believe, that 1913 has been one of
their most profitable years. They are
buying in small quantities They are
cleaning off their shelves. They are
selling customers what they need, in
stead Of allowing them to run riot
through tine store
The progressive merchant will find
himself in better shape tnan for years
past when 1913 comes 10 a close.
Fall trade, | believe, will far sur
pass the expectations Of the average
merchant and business man. have
returned from a trip through portions
of the State The crop looks good
1t is growing: it is clean and the
acreage is larger than last year 1t
has been produced Cheaply.
This is a year when efficiency
counts for the farmer, the retailer
and the jobber. Efficient men will
make good profits this year"
Manufacturer Feels No Pinch.
our fiscal year runs until June l."
says ]. X. orr, manufacturer of shoes.
AT the close Of business June /. we
began to take reckoning of the years
transactions We md thar the fac
tory has just ended the biggest year
In our history, as to sales and as to
production. Besides. this, the quality
of our output has been improved
steadily. FAN orders are coming in
now at a good rate. The crop outlook
is good. and 10 viii be a crop which
cost the farmers very little to make
collections are fair Business em-
phatiCauy is good"
South Bulwark of Nation.
Wilmer l.. Moore. president Of the
Southern States Life Insurance Com
pany and Of the Atlanta Chamber Of
Commerce, looks FOR great things
from the coming crop.
Cotton is looking well" he says.
1T is clean and well cultivated. and
is coming along nicely. Every pros
pect is for a good yield and at mod
crate expense.
Admit. for the sake Of arEumenc.
that the croakers are right and that
the East is in for a period of dcpres-
sion. In this case. the South will, as
always, fare better than any other
section With that great solid asset
the cotton crop-the South is in IN
impro enable position, and, as always
before, will prove the mainstay ~ the
nation"