The broad ax., 1913-11-29
MOVIES WILL SHOW FAKE
CONSUMPTION CURE EVIL
Interesting Drama Tells the Right and
Wrong Ways to Cure Tuberculosis.

How thousands of eonsumptives lose
their lives annually by taking fake
cures for tuberculosis, will be depicted
in a motion picture film which has just
been produced by Thomas A. Edison, In
cooperation with The National AS
ISOLATION for the Study and Proven
ton of tuberculosis. The film is en-
titled 1.-THE Price of Human Lives"
and will be placed on exhibition IN
'theaters throughout the United States
on December End. 1t has been de-
signed to further the Red Cross Christ
mas Seal sale and the general anti
tuberculosis campaign.
The story of the picture eenters
about the wealthy proprietor Of
drug concern named Gregory COrt and
his daughter Beth. In the earlier
scenes of the play striking contrast
between the Iavishly furnished COrt
home and the dingy tenement room Of
Nellie Linn is given. While COrt and
his family live in luxury and haPPi-
ness, his principal source of income
is derived from the sale Of a fake con-
sumption cure called "Coneura. Z"
Neither his daughter nor any of his
intimate friends know the exact nature
of his business.
Nellie Linn is shown taking econ
eura" to cure herself of q "hard
eold," while her lover, Ed Grant, goes
to fake consumption cure doctor in
answer to a newspaper advertisement.
Beth is engaged to a young man by
the name of Harry Bruce, whom Cort
finally induces to become his adyertis-
ing manager by showing him the huge
profits which he makes in his business.
Meanwhile Beth, as a result of her in
terest in Red Cross Christmas Seals,
has enlisted as a social service worker
and in this capacity becomes aequain-
ted with Nellie and Ed. She becomes
friend of the family and attempts to
urge them to stop taking fake cures
for consumption including "COncura. "
Neither of them pay much heed to
her advice until one day Nellie receives
letter telling her that a near relative
had Just died from tuberculosis, simply
because she had delayed proper treat
ment too long by relying on econ
eura. p" Nellie shows the letter to Beth
who declares that it is a crime to al
low the manufacture and sale of such
false remedies. Burning with indigna-
tion, and with the wrapper Of the
"Coneura" bottle in her hand, she
goes to the office of the company
where she finds to her surprise and sor-
row that the business is conducted by
her own father and that her affaneed
husband is the chief promoter of the
sWindle. She refuses to recognize her
lover after this discovery and forgives
her father only after he has promised
to make full restitution as far as he
can to the suffering eonsumPtives whom
he has robbed. AS a part Of his re-
formation he sends Nellie and Ed to
sanatorium, where they may be cured.
The closing scenes of the story show
Gregory Cort as a changed man. Bruce
is also seen in a new role, namely, as
the friend of the Linn family and also
as the manager of the Red Cross cam
paign. The story closes on Christmas
eve of 1913, with the lovers restored to
each other, and Ed and Nellie max
ing good progress on the road to re-
eovery.
The National Association for the
Study and Prevention Of tuberculosis
los East 22nd Street, New York, will
send, free Of charge to anyone itera-
ture on fake consumption "eures'
and will be glad to give as much infor'
nation as possible with reference to
particular alleged "eures" for this
disease.