Evening capital and Maryland gazette. (Annapolis, Md.) 1910-1922, 1913-10-06
NEWSPAPER DESERVES SUPPORT.

wi W ~ ~ LIN DA@gsAh IL 1OA OAN@~
Every good loyal newspaper urges
readers to condne their buying to the
local merchants and in return the pub
Usher is entitled to the support Of the
business men who should patroni2e the
advertising columns of the paper
Most publishers are local boosters, but
not all of them are accorded the sup
port they deserve. John Bowie. pub
Usher of the Kankakee Valley Review
at WheatGeld. Ind, overlooks no OPP
purtunity 10 further the interests of
the town and community and upbuild
the business interests of the territory
in which the Review circulates. Many
publishers will agree with the views of
Editor Bowie. as expressed in a recent
issue. regarding the patronage of local
merchants. Among other things he
says:
1.-THE price of subscription is not
sufficient to pay for the publication of
any daily newspaper. The publisher
makes his money by selling advertis
ing space. and job printing The edi-
tor of this paper never bought nickel's
worth of goods from catalogue house
in his life, and it is well-known fact
that the mail order houses get their
business through advertising. and we
believe that the home merchant and
dealer would obtain just rs good results
from the placing of their ads in the
home paper as the catalogue firms OBJ
tain through their method of advertis-
ing, if the home dealer will tell the
people what they have to sell and the
price Of it.
THE price of advertising space to
Out-of- )wn advertisers has always been
quoted at the highest regular rates, and
a special low rate made to home mer-
chants and dealers for the purpose of
inducing the people to trade at hone.
Az the same time the publisher was
we'll aware of the fact that he could
sell space to advertisers out of town
which would draw trade from the home
dealer.
THE newspaper is acknowledged as
a staple line of business and is entitled
to the support of the community in
which it circulates. The publisher Of
this paper has space to sell and if be
cannot sell his space at home he must
sell out of town The postal laws com
pei every publisher of newspaper to
accept and print every legitimate adj
vertisement rendered the newspaper,
no matter whether the publisher likes
the advertiser or not, providing the
advertiser pays the regular rate quoted.
mo community in this part of the
state has had as much free advertising
and boosting as this Kankakee valley
has had in the past few years, and we
believe tire Review and its publisher
IS entitled to a fair share of the credit
due for efforts made toward obtaining
improvements, all of which the bust
ness interests have been greatly bene-
hted. The Wheatield Improvement
association has for its objects the de-
velopment of the town and the Kanka-
kee valley. The home paper has this |
same laudable aim. and its owner has !
the righteous desire of making sus- !
tenance for himself and the ones de-
pendent upon him. Commercial clubs /
or business mems associations like the |
Wheatdeli Improvement association
are recognized in an business centers
as being essentially business concerns.
Investments in them in the form of
monthly or annual dues should be
viewed as ownership of stock in bust
ness proposition.
1T should be the policy of any bust.
ness association to co operate with the
home newspaper. The more publicity
given the association. the more adver
Using the town receives. When a
stranger or business man from a dis
lance looks over your home paper he is
apt to form an opinion of the business
interests of your town by looking over
the announcements and advertise
ments.
Every business house should have
some kind of announcement in his
home paper showing the people that
they are in business, and the publicity
OF their announcements will inform
the public of the buying and selling
capacity of the town.
John Wannamaker, the great mer
chant and advertiser. once remarked: :
Show me the home paper of a town :
and I'll tell you what kind of a town !
{ is. The publisher Of this paper has
.efused more than once advertisements