Judith Gap journal. [volume] (Judith Gap, Mont.) 1908-19??, 1913-01-10
tue COUNTRY STOREKEEPER, THE
EDITOR, AND PARCELS POST.

The Potter County journal, Of
Coudersport, Pennsylvania, publish
es, under the heading "a Good
Scheme" HI interesting but, III ,nr
opinion. mistaken article az regards
the future prosperity Of the country
editor and the attitude that ne should
maintain toward business on u big
scale, including the mail order houses
and the parcels post.
The Coudersport editor quotes his
contemporary. Mr.. Peet OF the Whites
vile News and the Genesee Times, to
the effect that big mail order house
will next year establish branch
stores in most Of the States Of the
Union"
Editor Poet thinks that the big
house Will take advantage Of the
parcels post system and it's zone
features, to wipe out little stores.
Tie editor suggests that the merch.
ants and the county editors must
combine to combat the threatened
increase Of business Of the mail order
houses and also tire effect of the
parcels post.
Mr.. Poet writes as follows:
''rhe country merchant has one
friendone who has for years fought
without remuneration the battle Of
the country merchant against the
mail order propaganda. That one
sterling friend is a countiy editor. 1t
is high time now that the home store
keeper 20 to his friend the editor and
say: In you ! see my one great
hope Of salvation. Let's you and
plan for the future. will talk to
my customers through yonr paper.
and will put it up tO them that
they can get the same things Of me as
cheap. all things considered. rs they
can of the mail order house. l he
lieve they will have more confidence
III me If advertise more consistently
with what | expect in return The
country editor. when approached
tlnsly, will have more spirit to con.
time his fight on the mail order
houses. and also will begin to realize
in financial gain on what heretofore
the country merchant has expected
him to do for no pay"
Editor Poet is optimistic. lie be-
lieves that if the country merchant
puts his shoulder to the wheel with
the country editor. Sears, Roebuck &
Co. will notice u decrease in it's
business instead Of an increase.
Oscars. Roehuck X Co. have built
up their large trade solely through
extensive advertising. Ii the country
merchant would follow the same
tactics. in proportion to his business,
in II short time he would be inst as
rich pro rata rs Sears. Roebuck SO.
This newspapers Interested in the
welfare of the local merchants, Il
very big body Of citizens. and in the
welfare of the country editors, upon
whose energy, intelligence, patriot
ism and freedom from harmful in
AtUGSNVS VINO Nouuttv SVi'VIHtS bol INS
growth and for the stability of popul-
NJ government.
We want most earnestly to impress
upon editors throughout the country,
and upon the storekeepprs in small
towns, that the problem of prosper
ity for newspaper or for storrk eeler.
cannot he solved by opposing modern
successful methods.
When the steam engine came along
and threatened to wipe ont the stage
coaches and the little inns along the
stage coach routes, many plans were
formed in villiges ami in the offices
of the stage coach owners to oppose
the railroads and overcome them.
They were foolish plans. You can
do nothing by opposing progress.
Yum can gain nothing by fighting
against it. You must appropriate it
and work with it.
IT the editors throughout h e
country and the Htorekeepers through