The Big Sandy news. [volume] (Louisa, Ky.) 1885-1929, 1913-07-04
HOW KANSAS GETS PUBLICITY
10 Establishing Reputation the World
Over Through Good Work Of
2. D. coburn.

The value OF advertising to the mar
in commercial life is generally recog
nized. and the phrase. 1T pays to ad
vertise." has become almost automatic
Everybody advertises. and nobody
| questions its benefits.
| The public. however, is Just begin
ming to see that what holds true for
the individual is true as we'll OF the
city and the state. Advertising a,onG
these lines is as yet spasmodic There
is little or none OF il in the interest
OF the states. and what advertising has
been done to boost cities has been I'M
dertaken almost entirely by private
bodies. such as commercial organiza-
tons. In the past few years a few
cities have undertaken systematic
campaigns and have gotten excellent
results.
( Kansas has probably the most eff
cient publicity bureau of any state In
the Union. and the credit for this Is
due almost entirely to F. D. Coburn.
secretary OF the state board OF agri-
culture. Mr.. Coburn's business Is to
tell the world about the agricultural
possibilities OF Kansas. and that he
does 1t is amusingly indicated by the
editorial squibs to be found in news
papers all over the country reciting
the wonders OF the state. Some of the
mediums he employees to keep Kansas
prominently on the agricultural map
are as follows:
Biennial report containing statistics
regarding the progress of each Of the
l05 counties in the state This report
now has upward of 1900 pages and is
packed full of reports on various meth
eds of advanced farming. and other
data Twenty thousand of these are
distributed. many of them going as far
as Alaska and South Africa.
Fifteen thousand quarterly reports
issued every three months, filled with
agricultural lore. and boosting Kansas
They are In demand among farmers
throughout the west
Weekly articles about Kansas agri-
culture, sent to the dailies In the prin.
cipal cities of the country and to all
the agricultural weekfies.
Miscellaneous reports from time to
time to a mailing list of over 10000
Cards and booklets emphasizing one
feature Of Kansas production as. for
The Corns That Kansas
Farmers Raise" "Alfalfa's Afinity."
affinity. of course. referring to the
Kansas soil.
Ten thousand holiday cards each |
year, striking design. on one side,
and condensed statement OF crop
production on the other
Speaking of the results OF Mr.. Co |
burns work-which is alive and up to
date instead of dryly statistical like
most agricultural reports-Charles Mo
reau Marger. writing in the Independ-
emit, says:
Out Of 1t all has been crystallized a
sentiment that Kansas soil is marvel
ously productive. that its farming
are progressive. and that 1t
pliers opportunities for prosperous ag-
-iculture. It has convinced the east
srn investor that he can safely buy
Kansas real estate mortgages: 1t has
snergized the reserve cities toward Sc
curing the deposits of Kansas banks;
I has brought to the state writer's for
he press and has produced magazine
lrticles and newspaper stories that
eem with enthusiasm" II
It pays Kansas to advertise. and
'ther states would find similar meth
IDS equally profitable.