The San Francisco call., 1913-09-10
Shoes and Character
[Elbert Hubbard in The Fra]
An Advertisement.


rSHERE four primal necessities In nfeonly four
I These food, clothing sheer-love Shoes and
hats part of clothing. Also they are sec
ondsry manifestations. said Herbert Spencer.
Spencer bachelor. and he knew. And as womens
shoes get beautiful skirts and short
spirtless detected whippsd-out advertise to
world their mental condition by Hope,
animation. ambition mirrored in shoes.
Your feet feature the Shoes tell-tale
Once there were people in America who never wore
shoes. Now. all do--a part of the time at least
Americans the best-shod people earth
Our consumption Of shoes Is two hundred seventy
million pairs year-three pairs to Twenty
are getting particular Also. as the years have
passed, shoes have in style and quality
Most Of US. common folks have different shoes
for different and better
for our heads 1t lifts se1f-respect When you
change your shoes you change your mind
Shoe manufacturers are prosperous people. There
is no shoe Trust and there can't be- for there thir
teen hundred e-factories states. and
being formed OF six shoe-factories in
of particular factory embarked business
on their own account And they all making
Monopoly is of the question business.
for the simple that any who
shoefactory is not obliged to outfit of costly
chnery He lease shoe-making machinery. and get
1t on exactly the terms that the biggest factories
every factory had to buy or manufacture
machinery and thus keep abreast Of the times IL
would require such vast capital and also such corps
Of inventors that Of necessity the business would be
centrated in the hands Of few Instead OF thirteen
hundred factories there would be thirteen and II there
would have Shoe Trust AS it is, haven't
Today. the boot and shoe industry is the large
business left in the world socaled Trust.
and the United Shoe Machinery Company is responsible
for that fact
a few days ago. in Boston and I just took
couple or days or the United
Machinery Company is what they what they
are at Beverly Massachusetts
twenty miles out where President Taft made his
doors ''0''' i's-' ~ = 'H'
We have heard about the increased cost the
suppose the average person n asked hat amount m.
owner of leased shoe machinery would receive pair
of shoes would say, "oh. about forty Atty cents
This it takes hfty-eight different ma
chimes TO make single shoe and in where the
Fs machnes are leased by the manufacture
running up sometimes to Ave one-half cents pair
cent pair, the is one and
one-third cents pair.
If this entire cost were wiped
cents worth OF differences to the the
for a pair OF shoes:
Let it United shoe Machinery
machinery that is used by observation-disclosures they
make upwards of three varieties machines
snt machinery There babies shoes childrens
society shoes for indoors shoes for
people wear kind Of shoe in the morning, another
in the afternoon, and different shoe in evening
shoe Machinery COMPANY are leased to the manutac-
make can be bought IL the user so desires
Practically e-factories in America lease
their machinery. This custom has down for the
kinds Of machines needed making shoe and new
Inventions and improvements happening day.
Invention especially in view of the fact that the ma
chine might have replaced any day something
better, cheaper and more cnective.
Things we don't know anything about we are not
aware Of Nnety-nve per cent of manufacturers today
doesn have to be The srsad 0 s@s user
an obsolete machine carried on the Inventory has made
many . good man turn gray before his time.
The business OF the United shoe Machinery Com
ton in America. Inasmuch OF the machinery
leased and pays return only when used Il is sefevi
satisfactory service.
The United Shoe Machinery Company employ
who constantly inspecting the Installed machinery
and seeing that is kept in perfect condition Idle
machinery, like idle men. yields no income.
The United Machinery Company keep constantly in
their employ force Of about hundred highly skilled
nerseetnr old ones No ,nacbine = evA ueas. OF
enough 1t must be made better.
There secrets the United shoe Ma
chemists ths workers IN the laboratory the thou
rss sudng per m o Se %ss s1n
Elass-the sunlight flooding everythng-and some Of
the buildings ninety per cent is glass
visited many factories stores mills snons all
over the United States and in England Scotland
Italy and Germany. but never big factory
managed with the to hygienic ana
sanitary conditions ~ ~
In way Of factory equipment and so-cailsd factory
no institution in America surpasses this bur
all OF the beterment quite incidental and -
matter OF course. without fuss frivoi num1nery
Viewed from and every possible standpoint tha
United Shoe Machinery Company made the orid Its
debtor Consumers employees inventors. producers Of
raw stock stockhoiders managementa have prospered
nowadays is based reciprocity mutuatv
The United Shoe Machinery Company is a spIendid sx
ample OF all three 1t has made wonderful success
By making possible for consumer to buy todav for
three dollars better shoe than be bought ouar
century dollars. 4N1i-
And after all, So tho test OF the u,artb of -
porNtihn the servue To the nsonla, - ~~--