Deming graphic. (Deming, N.M.) 1903-1948, 1913-03-04
PLAN FOR SOUTH
WEST PUBLICITY
e Paso herald Suggests That Cities
Unite and Prepare fer Cam
palen
Opening Of Great ExpssllIeNs q Pa
clhc Coast In 1915 Means
New Impetus

The following plan for publicity for
the Great Southwest was presented
in nm editorial Saturday in the Fl
paso Herald. II has in the humble
opinion of the Graphic editor a
great many desirable features and
few that are Objectionable from
Deming's point of view. The matter
Is discussed in the editorial clnmn.
Planning for 1915
"At last the way has opened for
effective publicity for the Great
Southwest, on the cooperative plan
so often discussed in the press of
this section. The splendid opportu
niy that presents itself is that of
working up interest throughout the
United States in the III Paso route as
the best way to reach San Francisco
for the Panama Exposition of 1915.
This gives us tangible basis to
work from--a starting point. The
time is none too long in which TO
plan and put into effect great
Southwestern publicity campaign,
with this MS the slogan: Take the
New States and III Paso Route TO
San Francisco. 1913
"Can you beat it? II you can think
of better name, a better slogan, or
better plan, let the people hear
from You through the III Paso Her.
aid. I'm prove on them, suggest some
thing better, begin to figure out the
details, but whatever you do, don't
Just sit still and watch the days 20
by
"The time is none too long. There
are conferences to hold, funds TO
Ia raise, plans TO perfect, effective pub
lefty to contract for, and perhaps
most important of all, a complete fol-
low-up scheme established. Here is
the big work before the people of Ari-
iona, New Mexico. Fl Paso and West
Texas for the immediate future; and
for Meyico-don't overlook that. The
city of Juarez will be one of tho
greatest attractions of all, and II
must bo pnt in shape to entertain
visitors in manner becoming to thu
border metropolis of the United
States of Mexico.
"The bie work before III Paso, Il
prepare for visitors, will be, among
other things, to clean up Chihuahuita
establish the W. +. Robinson Memo
rial boulevard on the mesa. construc
the parkway along the main canal
and continue the street parking; a
these things must be done, and i
addition this city must take the lead
ing part in arranging for great ex
position of Southwestern resource
and accomplishments. to be held her
for the whole term of the San Fran
cisco exposition. and also take tn
leading part in arranging for a suita
BILE celebration of the formal open
ing of the Elephant Butte dam an
the other units of the Rio Grand
reclamation project, the greatest il
rleation project in the world. whic
will he ready for dedication in l9l
AS vitality necessary part OF u
l9l5 celebration locally we must ha,
ready also for formal dedication
that year u 100000 Information
Peace bridge and boulevard connec
ing the sister cities of Fl Paso al
Juarez. affording a suitable approa'
from this side to the other, and ad
quately typifying the friendly rel
tons that exist between the two gre
Republics.
THE plan seems like big unde
taking, but is III Paso ready to G
quits! Is FL Paso ready to adm
mat she cannot carry out such
comprehensive project9 On the co
'rary, il the Herald reads the sig
aright VI Paso is all ready. and ju
IN the mood, TO take up such pl
on vast scale and put it throu
with glory, and incidentally wi
great profit, to all her Southweste
he'ghbors and to herself.
THE first thing is to begin to dir'
peoples minds and thoughts a
curiosity this way. That can be do
only through cooperative publicity
s,rong National campaign particip'
ca IN by all the cities and tow
within five hundred miles Of III Pa
III every direction, by the State Gt
ernments Of Arizona and New MI
'eo' and by the railroads. /.
The railroads will pay one-half
'As total cost of such co-operat
uU0IIrlfu -.