Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1913-01-10
novI5. .53f
UP-To-DATE OFFICES.
Wood, Putnam & Wood Advertising
Agency Forced to Enlarge.

In keeping with the pace that has
been set by Bosten's leading CONNER
cial houses and industries for the
great business advance which is pre-
dicted by experts in the various lines
fer the year 1913. the Wood. Putnam &
Wood Co, advertising agents. has
the ninth floor of the new Minot
Building at III Devonshire street
The old offices of the company
which have been outgrown, were at
16l Devonshire street. and in growing
to its present position the Wood, Put
nam & Wood Company has added
many service departments. until it is
one of the most thoroughly organized
and equipped agencies in the country.
1t has now the advantage, also of Of
fees specially designed and equipped
to enable all the departments of the
organization to work together with
greatest efficiency and convenience.
Beginning when the ninth floor of this
new building was still one large open
space plans were specially drawn for
the Wood, Putnam & Wood Offices Then
an expert was called In to plan furniture
and office equipment that would serve
the needs of the offices most efficiently.
All furniture, counters. cases for filing
ETC., throughout the entire offices We're
designed and made 10 order.
The result of this planning gives the
Wood Putnam & Wood Company offices
which are efficient we'll as handsome,
and an impression of spaciousness and
roominess-wh practically every foot
OF space is utilized in the most economi-
cal manner.
From the entrance to the offices there
is wide vista that includes the large
main business offices, and the offices of
the executive heads of the company at
either end, inclosed by glass and ma
hogary partitions. The offices are es-
pecially well favored in the matter of
light, being on the ninth floor with low
adjoining buildings.
In its new offices and physical equip
ment are typified the progressiveness and
thoroughness which have distinguished
the Wood, Putnam & Wood Company.
Founded In 1904 by Allen II. Wood,
who has been president since the incor-
poration of the company two years ago;
-sthe late John Wood, his brother, and
MarionaV. Putnam, treasurer. the agency
has grown rapidly and constantly.
Most of its business is conducted on
a National scale with advertising placed
in newspapers, magazines and billboards
throughout the United States and Cana
da.. and even in. foreign countries,
~ The service given its clients by the
agency includes not only the preparation
and placing of advertisements, but the
planning of merchandising and selling
campaigns, designing trademarks and
seeing that they are properly registered,
making trade investigations, determining
markets, preparing package designs,
i booklets. catalogues poster and car card
designs, etc.
In fact, the Wood. Putnam & Wood
company has gathered together COM
&pletel organization of men who have
specialized knowledge and experience in
these lines as well as in advertising Its
large force of outside representatives are
men of experience who give to their
clients individual attention. backed by
the service of the organization as a
swhole. ---~-ssssst-
:. It's merchandising, plans and copy, rate
and estimate and other departments are
in charge of men who have demonstrated
Special ability in these divisions.
1t Is to enable all these different units
Of the organization to work together in
sfhe best manner that the new offices
have been designed and equipped with
such care.
. Furthermore, the growth and expan-
sion of the agency, which made this re-
moval and new equipment necessary, are
significant not only of the service given
but of the fact that n majority of large
New England advertisers prefer to have
their business conducted by New Eng
land house, when It's equipment and SER
vice rank with the best in the country