The San Francisco call., 1913-09-20
LAND SHOW WILL
LURE MANY
SETTLERS
Army of Home Seekers to
Have CaIifornia'S 0ppor-
tunitieS Pointed Out

Al a. meeting OF the Sau AihteQ bS~
velopment association last night at
which President A. L, Harrigan of the
San Francisco real estate board and
General Manager Edward II. Brown of
the California land show were pres
ent. it was decided to contract for
,00o square feet of floor space and TO
appropriate sufficient funds for an
elaborate exhibition OF the products
of that county. This places San Ma
teo. county second in the list of large
holders of floor space at the land
show. the first being Alameda county,
which has taken 1900 square feet.
Sacramento. sntter and Yuba coun-
ties share third honors with 500
square feet each Many of the coun-
ties have increased their contracts for
space, as we'll as their appropriations
for exhibits, and as the time for in
stalling exhibits approaches enthusi-
asm increases.
It is generally realized that the
! California land show and home In
dustry exhibition presents an unusual
opportunity for the counties to ad-
vertise their products and resources
before a select audience. The report
of the passenger traffic departments is
of the various lines coming into Cali
/ fornia indicate that there Is TO be
an unusually heavy home seekers ex-
cursion business this fall, which will
/ bring. at the very lowest estimate,
50 900 home seekers into California
during the month Of October and the
/ latter part of September. AS It Is
pointed out by the railroads, these
messengers travelling on one way tick
| cts are genuine home seekers. and
/ the greater proportion Of these are
in search of farm locations.
/ In the farming sections OF the east
+ and middle west there is every year
/ a general exodus of dissatisfied farm
ers toward the Pacific coast and the
northwest. California, because of the
great stretches of inexpensive land,
the fine climate and other conditions
which make agricultural life comfort
i able here claims a large share OF
these people who have sold out their
4 claims in the east In many cases
! these people have considerable cap
1 itaI to invest and in the great ma
/ jority of instances they are seeking
i for locations. which they wish to rent
on long leases or to purchase
II is readily seen that the land
show. with its display of original
products from the soil OF California,
/ will be the objective point of these
excursionists this fall, and 1t be-
hooves every county to have an ade-
1 auate representation. so that a share
of this valuable class of population
may be secured.
1gAs the members of the San Fran
cisco real estate board point out, II is
/ the country that requires the first
/ consideration In the development of
the entire state and the land show
/ has been undertaken not as a direct
source Of profit to the real estate
/ board. which undertook the expense,
but as the means of bringing about
general prosperity to the entire state
bv the building up of the farming
sections. This. as stated by President
i 4. t. Harrigan OF the real estate
board, is the substantial basis upon
I which the permanent prosperity OF
/ the. state depends.
During the month OF October and
4 sha' latter part Of September" said
Mr. Hafrigan, more than $4,000 home
seekers are TO be brought into this
] state. These people are small farm
ers who have become dissatisfied with
/ living conditions In the east and have
come to california TO continue their
i'dperations under more agreeable con-
1 ditfons These are the people which
the various couuufs and communi-
ties Of California Will make an effort
4 TO secure as settlers. IT Will depend
upon the attractiveness of the show
ing made by theEwarious counties as
to the result t1eysswill secure from
/ the land show 1t VIII be like selling
merchandise OF any kind. The best
4 arguments and the most attractive
displays VIII be likely to secure the
greatest number Of customers.
ron the other HAND, the California
land show will be revelation to the
people Of the state-to the thou
sarstiR ref visitors who Will be here
/ during dbe Portofa-regard the
~ ia 9rfrf ras6ifc es and the marvel
hag1sf47o om5 bflitless ef the various sec
i lions Of the state IT will be an
x ~ a ri14ssna OF unique sort The
EXHIBITS viii be artistic and the great
4 Y5a~faf6ss, saerefing more than 100000
i Esfzra res feet Of floor space, will be
/ transformed into a veritable forest of
radwo oods. among the branches OF
which will be strung thousands of
/ gaily decorated incandescent lights. .
" sgfiies exhibitors are being encour-
! aged to display their best by the
cfcr OF 250 premiums. consisting Of
loving cups. gold, silver and bronze
medals Besides the premiums to
counties. real estate firms, etc. espe-