Evening journal., 1913-06-10
CHURCH SEEKING
MEN THROUGH
THE PAPERS

BALTIMORE. Md. June TO- That
the churches of America have no,
taken advantage of all the opporuni-
ties for expanding their usefulness as
presented by modern methods of adj
vertising was the strong statement
backed up by logical aud convincing
arguments of Allen d. Albert. pub
Usher of the Minneapolis Tribune. one
OF the live papers of the Northwest,
In his sermon at Zion Independent
Lutheran Church on Sunday morning.
THE great intercessor for men. the
light OF the world, even Jesus of
Nazareth Himself went oftener TO
men. than He waited Tor men to come
to Him. said MIR. Albert and he
launched into praise of the cam
paign being conducted by "A number
Of leading churchmen of this city
through the pages of the News.
Factories of good citizenship are
American churches. crippled for lack
OF workmen below the grade of su-
porintendent. for lack of fuel 10 keep
up steam. for the very closing of tho
factory doors 10 months OF every
ycnr'" he declared "Will any one
marvel that with such an organiza-
ton Il has not evangelical the world
ia one generation? No. nor In 2Ol
Church Interest In Men.
"In method the church suffers al
most as seriously as in means In
the generation In which | have known
IN u has only now come To have in
terost for mon The church alone is
no. to blame for this But the church
rs TO blame that Il has not undertaken
/ intclligently 10 overcome the secular
obstacles which brought the detection
into being Men did not come 20
church because they were too much
oco oupied. In the making of money, and
men were too much occupied In the
making OF money because the church
lost It's grip upon men, And they viii
not return until the church holds out
to them two irresistible incentives
/ incentive to life of the spirit eN-
pressed in terms worthy of their In
toliects at its best, an incentive to
spiritual service expressed In terms
of practical labor for their brothers.
/ Church-gOing Is not the need Il is
church-going plus church service.
"The newspaper can do much, but
/ IL cannot carry the burden of pub
licity for the church unless the work
ers In the church are ready 20 help
bear that burden intelligently and ef-
| fectively.
Newspaper Advertising.
1T Is pleasant to acknowledge, IN
passing. that Baltimore has set all the
rest OF the nation an example In the
alliance Of church and newspaper A
prominent layman and leading
newspaper. the Baltimore News. have
united here to produce a new mission.
airy force. Tho page which they Joint.
{ " issue every week Is an effective
4 door opener for the church to thou.
sands og homes not otherwise within
reach OF it's invitation.
"The project Is new, and. like al
things new. Vt must climb uphill
AGAINST the force Of inertia. the sens'
of resentment we all feel In the fact
OF a change Of accepted conventional
ities. In my own heart there was
on first hearing plan 20 adVertis
the church OF Christ In secular news
papers. an instant recoil against wha
seemed to me then the degradation q
! the church. But my resentment die
when I considered as now ! conside
each week when ] see this page frol
4 ono of your Baltimore newspapers
that the great intercessor for men, til
;, light OF our world. even Jesus of Ma.
areth Himself went oftener to me
! than He waited for men to come {
Him"