The Washington herald., 1913-02-26
NOVEL IDEAS FOR
BOOSTING CAPITAL
Essays Contain New Plans for Ad.
vertising Washington as Ideal
Place 10 Live.

A food of ideas have been coming
to the Boost Editor from the eager
contestants who are after the many
interesting prizes offered by The
Washington Herald for the best essay
OF not more than $50 words on the
subject of What is the best method
for Washington. as a city. to pursue
to advertise its advantages to the
American people, as a means of Undue
ing them to make Washington their
home?"
That the readers of The Herald are
awake to the Importance of the sub
ject Is shown in the high-toned char
acter of the suggestions and their
variety.
President OF Ad Club says:
The civic advantages of Washington,
the National Capital, can best be brought
TO the attention of those most likely to
been successfully and profitably adopted
by several ambitious cities.
Advertise nationally in newspapers and
magazines. and follow up inquiries with
descriptive literature and explanatory
letters. This city has talking points" not
equaled by any other city in America. II
properly exploited. the very exceptional
advantages Of Washington as a residen-
tial and prospective business city should
III ana ACTUAL TNSlQenIS
being acquired at much less expense than
other wfde-awake cities are willing to
pay.
The Chamber of Commerce. Board of
Trade, or Ad Club could attend to the
details. aided by the business men of
the city.
Save the energy and money usually
dissipated on the numerous schemes"
which look like getting publicity for moth
ing. and generally result in getting moth
ing. Go to it right. There's one right
way-the method 1 have suggested.
WALTER MCDONNELL
Another snys Please Visitors.
"A satisfied customer is our best
advertisement"
You have no doubt often seen this
motto. The inference is so obvious it
need not be discussed. Now, arguing
"A pleased visitor is washington's
best advertisement"
The duty of inducing people to visit
us and pleasing them when they get
here would fall on each and every one
OF us. City fathers and Congressional
District Committee should make It at
tractive for various organisations to
convene here. Public and private en-
ployes and private citizens should do
dii tHSy CdH " eutcrtdln ana interest
the resultant visitors, bringing out our
advantages, conveniences, and places
of interest, which are legion. with the
result that these people will go home
full OF praise for US and ours.
Inauguration Day is upon us, and
with 1t will come many thousands of
visitors .Everybody get busy and
start to work on this material
". z HAYGHE.
"welcome" the Slogan.
Washington, FIRST and above all, Is our
National Capital AS such 1t has the
cream Of education. the nations most
gifted and intellectual men. In widely va
ried branches. Washington also has a
splendid system Of municipal govern
ment.
As the National Capital. all possible
opportunities should be offered for na-
tional or international conventions, orl
gatherings Of all descriptions. for con-
bring men and women who are
designated as representatives because of
especial capabilities. and such well quali-
fled visitors would be competent to Judge
as to Washinston's advantages or other
wise as a place Of restdence.
Nv making WnahiaGton,ur 9rAef1nR xol