Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-03-08
a. r. w. HUTCHINSON, M. e.,
in+ernstionaI Motor Company.

Fl. ,.- truck representative ny at ieaSt
tenths Of the business firms who
.,frking of installing motor trucks
How much money will motor
IA . save me over my horse vehicles p"
almost invariable answer is that
sanends on so and So The qualify
=. conditions are enough to bewilder
business man seriously seeking en-
-,+.nment on this important problem
t,ufh is. however that no honest
,ro, truck representative can truth
.r,.. sav that a motor truck substituted
certain number Of horse teams
an effect a saving in dollars and cents
' bicb can be guaranteed in round fig
as Some truck manufacturers have
ttempted TO do business on a basis of
.orantaed operating expenses for their
o.or trucks and guaranteed mainte-
orce expense and guaranteed economy
occomplishing the equivalent or
..otar amount of work over the horse
,,,,,,ant but it is safe to add that
,erv one Of these companies have gone
nav Of every enterprise which was
Il. oF
rsiness principles. Although no hon
=. motor truck manufacturer will
,orartee that his product will cost
III ob and such figure in a day, nor
,ot the machine transportation will
n yoct an economy in figures which can
carried to even one point decimals,
,r,avsr the motor truck manufactur-
HI ~, can nrove to the satisfaction of any
m that when he needs motor truck
.%I ouinnent and when he operates 1t in
amer approved by the engineering
vnarts Of their organization that the
E# oonomies will be sufficient to pay a
oroar dividend upon the capitalization
Il Ionresented by the motor trucks than
berhaps any corresponding investment
h mechanical equipment.
Problem Very Simple.
II takes but little analysis to show
hat when five-ton gasoline motor
mex operating in public service doliv-
trv shows a gross profit Of from $50 to
s;O Der day and net profit of from $40
81 o $50 per day, figuring that the original
Investment for the truck was $4,000;
4 That no other mechnical equipment can
blow a profit of 100 per cent per year
pn its cost calculating that the good
notor truck is available for operation
Boo business days in the year. The
#husiness man who has not actually
%made sufficient investigation into the
farDing power Of a motor truck is very
& sleptical as to the truth of a statement
s hat mechanical haulage is showing a
lroat OF from 100 to 200 per cent. But
ublic saryice motor express companies
# Nho are operating and managing their
FL uterprises on the same rigid business
e rinciples as are carried out in the
s ost accounting department. for in
M stance of the United States Steel Cor
IA po.ation are getting such results, and
II here are a number of truck companies
& lat can prove that under as favorable
& conditions as these public service mo-
RI Tor express companies are operating
III hat it is quite possible for a business
"a concern that puts the same time and
n attention to their product when it goes
.
81 side distributing plant can get a SINH
"a ar ratio of earning in their own insti-
NJ utions The only reason that the pri-
"A waite operators of motor trucks are not
Fl earning relatively the same ratio OF
n dividends on their investment is that
"a hey have mistaken the motor truck in
III Ise'f as a cure-all for all of their motor
II truck problems and have not speeded
III up the inside details of the delivery
n system to keep pace with the potential
Possibilities of a motor truck. True, the
arning Of 100 to 200 per cent on its in
N 'eStment is exceptional profit for a
Fl motor truck to show in private use due
Fl DO the fact that the public service mo-
r ''r companies can and do charge a
81 anger price per ton or per ton mile fol
'ahing care of a merchants delivery
n 'stem, however, the profit which a
N good motor truck would show when op-
II rated in private service can and does
run as high as 200 per cent on it's in
Vestment cost
Will Treble Business.
i"t economies winch motor trans
portation effect in delivery are seldom
measurable on an exact dollar ano
cents basis. and in saying that the
moJor truck can, for the use of q
private individual or business firm
sAo" a dividend of 10 per cent, we are
curing its earnings on the basis that
'.e hrst-class motor truck will en-
.'I9e the delivery area of the owner
TWO or three times and enable him t.
''uple or treble his business clientele
vi customers by making quicker anc
"o'e prompt deliveries and naturally
-'uoie or treble profits. If the actua
Peratng cost of a motor truck which
"'' usplaCed three or four teams was
AMEN is the measuring rule of Its
.0Ho'nT 1t is sometimes the case thai
"' expense will be larger than for the
"o'se teams. but the earning capacity
'Ae motor truck is so much more
nan That of the horse equipment
""oNeh ITS ability TO turn off twice
'' 'Hree tunes as much work that the
'0d' operating expense bears but al
4 "N'Shihcant relation to its earning
n .'"ef 1t is not the custom of the
BUSINESS world to place freedom from