The Washington times., 1913-04-13

only and Uni
YOU'VE BEEN HOPING and praying years for the kind of
car you thought big manufacturer ought to build and
that you knew you could sell.
THAT is TO SAY light touring about IS horse power
made so we'll the maintenance cost would be as little less
than other the market that would look the
part act the part and yet sell the neighbohood of $780,
THAT WAS ABOUT THE PRICE you se-wasn't it?
YOU'VE ASKED that kind of car insisting that be one the
wouldn't feel he ought to leave in the alley the
neghbors wouldn't see it.
A CAR FOR THE KIND OF OWNER who wants his moneys
worth in looks we'll performance and who doesn't
to be pointed out as who bought the cheapest
SUCH BUYER you've told would pay few dollars
to have car that worth than the difference.
YOU'VE KNOWN that there only two possibly three
concerns in the world that could make such at such
price Millions of capital and plants equipped with special
automatic machines throughout for making every last part of
the car are necessary.
AND DOUBTLESS occurred to you that the eorganized
Maxwell Motor Company in ideal position produce
such car-having the capital the plants the organizaion
and clean slate That is say, plants ready
and old models material in of construction
AND YOU'VE HEARD WHIsPERINGs that that was the sem
maxwell Motor
WELL WE HAVEand we've tried to keep the from get
ting out because we didn't want to start stampede of buyers
until we were ready to supply the But you can't
test all over the country-as had prove up
this product to satacton-without starting trade
gossip And trade gossip fast and far. 1t isn't always
accurate, but it goes just the
WE ARE STILL DETERMINED to withhold all detailed peci6
cations and the real price from the public until are ready
to deliver few thousand at least demonstra-
tors are in the hands of our dealers.
PAST EXPERIENCE with sampedes of kind that will cer
tany ensue when the features of this generally
known, teaches us that plan is right
BUT MEANTME-and here's why are publishing this ad to
dealer-the information leaking out; dealers coming
to Detroit wanting contract
THAT'S ALL RIGHT-bu want to start right with this promo
Slon It's going to be the biggest greatest thing this organ-
zaon has ever done-and you know who comprise
the Maxwell organization of designers production sales and
advertising experts-from Mr.. Flanders down-have done
the biggest things that have this industry
WE WANT TO START RIGHT We want to select the best
dealer in each townthe who has best standing 10.
cay and the kind of fellow who will take hold this prod
uc not for day. but for his whole 90 along and
stay with while both make and the same time
giving the buyer for his money than possibly get
elsewhere.
IT'S QUANTITY PROPOSITION and when you see the car
you'll say it is a permanent proposition.
THAT'S WHAT YOU'VE BEEN LOOKING FOR-that's wha.
we've been aiming at in producing this Coupled our
sioS5 1854" and s2,35O-5o-o here's the greatest
line in the world-and any maker who tries compete
either in quality or price, will have 60 some.
NOW HERE'S WHAT INTERESTS YOU at this moment We
can't we'll refuse to sign up with the other dealer
comes from your territory We appreciate his coming-i
shows he is on the alert That's awaysa good sign.
BUT HE MAY NOT BE THE BEST tie to-how
going to know unless you come and tell us?
SO WE DECIDED tell all dealers that ready contract