The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1913-11-23
Let ''Shop in Pensacola"
Be Your Slogan.

the Pensacola spirit. They are not
only boosting Pensacola to the out
side world, but they are working for
its advancement right here within the
home circle
Pensacola has not yet become the
great factory centre 1t Is destined to
become The Made in Pensacola
slogan and what 1t stands for cannot
yet do for Pensacola what 1t has done
for some southern cities. But in it's
place Pensacola should have the shop
in Pensacola" slogan.
1t should be matter Of pride for
every man, woman and child to buy in
the home town. Each year thousands
of dollars are sent out of the city that
should be spent here with home mer-
chants. 1t is to the interest OF every
shopper to trade at home.
One thousand dollars sent out from
Pensacola means many thousands LOST
to the home trade. One thousand dol
lars thrown into channels of out of
town trade is not merely the payment
OF one thousand dollars. That amount
of money, put into circulation. amounts,
at the end OF a year, to an enormous
sum.
One dollar may pay many debts IN
day. One thousand dollars will pay
just one thousand as many obligations
as one dollar bill.
Because it will circulate just one
thousand times one.
This may sound like Juggling with
figures. It is not. It is statement of
fact
Take one thousand dollars for one
month. Divide 1t into ten installments.
One hundred with a grocer. one hun
dred with a drygoods merchant, one
hundred with druggist one hundred
with a doctor, one hundred with a
milliner, one hundred with a jeweler,
one hundred with a hardware firm,
one hundred with a furniture house
one hundred with a rental agent, one
hundred with a dentist
1t will give each one Of these firms
one hundred dollars more month to
put into salaries-or- one hundred dol
lars more a month to spend. 1t does
not. make much difference how it is
spent, if it circulates in Pensacia.
! If the merchant puts it into salaries.
you profit by it. If it enables the dry
goods merchant to pay his grocer, the
grocer is ahead two hundred dollars
the one hundred you spent with him
and the one hundred the drygoods
goods merchant to pay his grocer. the
drygoods merchant, the latter is ahead
two hundred dollars. If it circulates
between those ten merchants ten times
during that month it has not paid one
thousand, but tens of thousands of dol
Lars worth of bills.
If it is deposited in the bank, It is
put into circulation again and again.
If it is used to pay for goods, it
means just that much higher stand !
ard in the stock of these firms.
1t does not make one particle Of diff |
ference how this one thousand dollars |
is spent. If it is spent in Pensacola, |
it is bound to help Pensacola at least
ten thousand dollars worth. If it is
spent out of Pensacola it is bound to |
hurt 1t ten thousand dollars worth.
The tens of thousands are used
merely for purposes OF illustration. |
One thousand dollars Of course, by the |
end of a year. has paid many times |
ten thousand dollars worth of debt.
1t is impossible to estimate just how !
much Pensacola trade is hurt each |
year by the money sent out of town. |
It is impossible to reckon just how
much it would be stimulated, if every
collar made in Pensacola was spent
with Pensacolians.
One thing is certain. If everybody |
would trade in. Pensacola, the impetus |
given trade would be felt by every
business and professional man; by
every clerk, bookkeeper and stenogra-
oher; by every carpenter, bricklayer
md laborer; by every minister. doctor
and lawyer, in the city.
Salaries would be higher, trade would
Do brfsker, money would be easier to
get, and everybody would be more
Spend your money at home. The
spendthrifts are the greatest mission
lries of trade.
But to help Pensacola your money Il
must be spent IN Pensacola.