The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-12-21
The Chemi Company Is
Peculiar in Many
Respects.
SHOP THAT MET
AN EMERGENCY,
Biggest Automobile Supply Com
pany South of New York Holds
Forth in Richmond, With a
Branch House in Vir-
ginia's Next Great
est City.

wh "a -oea may nj conc down the pike
velopmental way Richmond Is sure
! . catch on sooner OF later most
likely sooner. Richmond is certain to
be tn, headquarters for the best Of
! things
The automobile has found its best
deyrlorment in Tirhmond. The big
| y find that Richmond is the great
aistrihutirs poiut for all of the Sourh,
big factories of the country have es-
'ahiishcd their garages and their
Az nCies hero.
II naturally cnmc about that rich
T"nd was re-eminently tho location
! ;or an automobile supply company and
IS no wonder. that such an enter
Tho story OF how il came here. how
ever, Is little romantic, and is worth
Womce a as an Industrial story. \ few
X. Il Benton, n chemist came to Eich-
Hn"nh, ha;lnS read in the Industrial
Richmond was great distributinc:
point and lie came with the view OF
MAKING this city his depot for tho
'cal supplies of his own manufactures:
goods made from his own formulas
N ITO" the Hamc Cnme About.
ManS or Bcnton'S products were cs-
prf,nllE dlpted 20 the work in the
ms chemical shop all right and When
give it, ANA being too modest to use
i, own name; he thought of calling
~ te 'HclniCal Company. but discovers
ea that there was already a company
III me town, in Il different line of bust
n ngIs' howeysr. bearing, such z name.
ana 70 avoid complications he abbre-
Cc,h"tsd thH name and called it the
Sme.ni ton nanS, and opened up big
T Ren;or 1T SIa East Main street. Mr..
In chenicai products made after his
own own iormulas, but, as before stated.
70 me automobile business. and so it
looked like good business to add to
MS me automobile eupplies in general.
ANinons his own Inventions made from
MS own formulas, were various oils
ana Srcascs and fixtures pertaininr.
to to III, liz automobile business. TO these "e
ne nuded as a part of his stock all
OF the automobile supplies known to
me inc owners of cars. and to the tourists
Growing business.
In making this combination Mr. Ben
. . was not long in hnding out that
business than his own Chem" idses
atohS other lines. and so about n wear
w1lso ne ch aSGided to abandon his other
hold himself down to the amtnp, t ,iiu
supply business.
cse tay IN made up his mind to this eff
ttec,. ne decided to make the shon ba
ma established at go East Main Street
We greatest OF tnc distributing noirt
Ill an the south for automobile sun
LAST August he enlarged the husi-
n ness S.. ana made the Chemi Company
cord l,1rG;'cn th COMPANY indeed, Ac-
"orporated. and other stoci,holder.
Senn ,nS Mn in; O. $ ogle,ree, who had
,l'enton; ana D. r. Talman. who had
Deem chief oflice man. were taken '' ~,
- - ,sftMers and invested in the stock
me company was then organized Lii
NIr: icnton as president ana treasurnr
NJ ne 1, sii"tree as vice president, and
smaller stockholders. together viii, ia.
,ou't. constitute the board of dircc
since last August the business b,s
r rowI M nnms ."rh rapid strides that a
necessary. and such a branch has han',
'pehH H &c 123 CRANKY street, in the
" hen this reorganization took place
,t,,l august, with the new men in the
, ,,,n. II was decided 10 hold the
,iusi'i a,;s strictly down to the automo
1ecially some that are prepared by' NJ
'c i own patented formulas. cue
,lv I,nc tSn n' e, III ne tutomobile sup
iot changed. Az nov constItntaS; 80
Y5""dtspeG. the company deals in ali
You'd surprise the average reat,er re-
low what 4 big line this takes in.
,,t S'',, Mr. henton what he meant by
COX MN ten minutes TO run over the
90 90 Az" AZ MI ne rapid talking man.
toned tires and tire sui,dries, oils
rcaScS, poitSheS. soaps, paints var
ressi,,, !eatnGf dressings and other
aNdy Things to meet emergencies
All Through tho Shop
III, ~ men. under the general head OF
l tne driver Of his car might possIbly
: Ecu, mere We're mentioned all llinds