The Eureka sentinel. [volume] (Eureka, Nev.) 1902-current, 1913-03-15

people are patronizing the fool. are they?" laughed the Bust
ness Doctor "Well, my dear friend, that's about all there is to it.
In this land of sin and folly, automobiles and sliding-picture shows
there is only one test of any business proposition, and that is
whether it brings in the money. Results are all that count Meth
DDS are nothing. Any honest plan that brings in the coin is a
proper plan.
eff a business man puts it over he is On the proper plan. It
has been only q few years that the corner grocer has used a wagon
and delivered the stuff purchased of him. Previous to that time
the public carried home huge market baskets filed with hams and
potatoes; but when the delivery wagon was introduced the public
focked to the man who delivered their purchases. 1t seems like
going back to quit delivering goods free, and yet one bright grocer
told the public in his advertisements that it cost him 10 per cent
of his gross receipts to deliver his goods, and that he would sell 10
per cent under the market if they would carry home their own pur-
chases; and they are gladly carrying them, as is shown by the fact
that this same grocer has 20 small stores now, where he had only
one before. The plan was good because he put it over.
"This was also true in the charge account business of the cor
ner grocer. When the system of carrying a book to the store for
each purchase and having the items charged till the end OF the
month was first introduced, it caught people by the hundreds; but
to-day the cash grocer who sells for Is per cent less than the credit
man is thriving in every city in the Union. They are putting it
over, and SO the plan is a good one, although ten years ago any
grocer would have told you that a spot-cash business was IMPOSSIBLE
in that line.
"Don't get into a rut and feel that a plan is no good simply
because it is a new ones 1t is good if you put it over.
"When the system of putting prices in plain figures on every
article of merchandise was first introduced, the merchants who had
used the old system thought it would be an absolute failure; but
to-day there is hardly a mercantile house in the country which
does not use it. 1t was put over, so it was good.
"The one-price system had the same experience, and so has
every innovation in every line of business. Remember that many
others have been tried which did not survive, and these schemes
are no good simply because they we're not put over. 1t has been
said that results n what re strive for, and consequences are what
we get, but on those occasions where results ar what we get the
plan survives, and no matter how much it may seem against all
pre- cedeut, the plan is a good one if We get away with it
eff in the course of your business career you have an idea
which seems good to you, do not abandon it because it has not been
used by other people in the same time. Try it. Action will dispel
the doubt which theory can never solve. If you get it across, it is
a good idea, and there is no way except to try it out.
Hundreds of men made flying machines before the Wright
brothers, but it remained to them to fly one-they put it over;
many, many men started to the pole, but it remained to Peary to-
put it over. And in every walk of life it is the man who puts it
over who gets the laurel wreaths, and it is the plan that gets across
that is the plan which wins. Neither you nor any other man has a
right to say that this, that or the other business method used by
some merchant is faulty, if it gets the goods across the counter and
the money into the cash register.
"Its the man who puts it over who deserves and who gets all
the credit"