The Birmingham age-herald., 1913-03-25
CITY ADVERTISING
CAMPAIGN PLANNED
Business Mems League Di-
rectOrs Have Luncheon
AFTER NEW MEMBERS
Committees Appointed to Work on
Membership-To Report at Lunch
con Monday and Advertising
Campaign Will Begin

What promises to be the largest
civic advertising scheme ever under
taken in Birmingham was launched at
the special co operation luncheon of the
board of directors of the Business
Mems league yesterday at noon in the
league headquarters at the Chamber
of Commerce building
The attendance was one of the 1arg-
lest ever held by the directors, there be-
ling about 20 of the 2T directors pres
lent. Committees of three were named
lby President B. 3. Burton which this
week will make canvass of the local
merchants TO secure new members for
the league and when this campaign
las a shopping center for people living
within a couple hundred miles OF the
lefty will be started.
Officials of the league stated yes-
lterday that with few more members.
they would have three times as much
money TO conduct this advertising cam
Ipaign as the league had ever used for
similar purposes before The direc-
tors We're very enthusiastic and it is
lentirely probable that they Will not
stop with "just a few members" but
that by the end of the week they Will
have secured so many new ones that
the advertising campaign will take on
proportions not yet even thought of.
Under the direction of Secretary S.
IH Fowllxes luncheon was served the
directors yesterday which was we'll
prepared and substantial The lunch
con was free and as the directors ate
they talked and the more good food
|they absorbed the more enthusiastic
they became. Another luncheon similar
to the one served yesterday will be
held at the same time next Monday
when the committees will report and
the active work of the advertising
campaign will then begin.
AS already published, one of the most
important phases of this campaign will
be the series of luncheons to be served
free by the league to the different
classes of merchants composing its
membership. The first of these Iuncn-
cons will be held probably two weeks
from the directors luncheon next Mon
day, this viii largely depend. however.
on the results of the campaign to be
conducted this week. If large number
of new members are secured the first
luncheon of the series may be some-
what delayed.
The prime object of the advertising
campaign being planned by the league
lis TO secure more ort-of-town trade
from the people living within a couple
hundred miles of Birmingham. 1t is
afa cd nf
opportunities for developments lies In
this line. The series of luncheons will
be sort of get-together old fashioned
experience meetings. where every
man will exchange ideas with his fell
low merchant in the same line ana by
the CO. o-eperation all can be helped in
working out methods to cater to the
out of-town trade.
Another phase of the campaign will
be the matter of securing local repre-
sentatives in each of the small towns
and villages of the surrounding ter
ritory to represent the league in the
way of interesting local customers in
Birmingham stores and Birmingham
goods. A system by which customer
can be followed up after making one
purchase will be another feature, efforts
being made to keep a customer when
he or she once makes a purchase in
Birmingham.