The Washington times., 1913-10-30
ENLARGED STORE IS
OPENED TO PUBLIC
Woodward & Lothrop's Home
Modernized and Made Model
Business Institution.

Ablaze with autumnaI foliage. draped
flags and gorgeous flowers. the Wood
ward & Lothrop department store is
throwing open its doors today for the
approval of Washington. Practically
everything in the enlarged store is new.
for the old section has been remodeled
TO conform with the more modern ideas
that are embodied in the new addition,
WHICH extends along + street. occupy
ing the entire square with the exception
of small piece OF q lind at the corner
of Tenth street. A vista formed of flags
and flanked with standards of palms
and flowers connects the + and G street
entrances, and the departments that
formerly occupied this ground space
have been enlarged. remodeied, and re-
stocked until ii is almost impossible to
recognize it as the old first floor OF the
store.
First of all comes the department de-
voted to the sale and display of jewelry.
silverware. and art objects. these being
shown in attractive array, and in other
sections are to be found the depart
ments that have formerly been found
here, but all have been enlarged and
fitted with new cases and furnishings,
so that il seems as though the store
were entirely new, even in this. the
Oldest section.
Other departments have been re-
moved. or given larger quarters. max
ing shopping service even more con-
venient than in the past. With the re-
moval of many of the departments to
other floors, ample lighting facilities
have been obtained for the display of
dress goods. millinery, lingerie, rugs,
upholstery and other merchandise The
Boston House, as the store has come to
be familiarly known, is in every respect
daylight store, for there is not a
dark nook or artifcially lighted depart
ment in the whole establishment.
Auditorium New Feature.
In addition to the various departments
with which the shopping public already
has become familiar, there are a num-
ber of new ones. some of which will
prove innovations to the Capital City
First comes the huge auditorium. which
is situated on the seventh floor of the
street building. This room is in
reality miniature theater. 1t has a
seating capacity of $50, little stage,
several dressing rooms and a tiny gal
lery. The seats are removable so that
the room may be used for social gather
tngs, as well as entertainments of vari-
Gus sorts that the management will
provide for its employees and the gen
eral public. Near this are the cold stor-
age department, the telephone exchange,
the employees rest and writing rooms
a fully equipped dispensary and hos
pital, with a doctor and a trained nurse
IN attendance, and the employees school
of instruction. A distinct innovation Is
the silence room, which is situated near
the dispensary. This room is fitted with
soft couches. and sound proof walls and
doors keep out all noise. 1t is intended
for the use of the employees.
Another innovation is in the form Of |
model playroom for children. Merry |
so-rounds, see-Saws and other mechan-
ical toys are provided for the little peo-
WI tn hh CT -1,-. -,.F.1 1.
their mothers. The toy department is
looking forward to its annual holiday
opening, which is to take place within !
q few days When completed, it is the |
claim of the management that this toy !
sfop will be without an equal in Amer /
ica-
lingerie shop. on the F. street front !
of the building on the third floor, is |
dainty and exclusive. as befitting this |
the goods which il displays. The film !
lest of French handmade garments !
are temptingly exhibited here in glass !
cases.
Many Improvements Made
The removal of the misses section |
TO the third floor gives this department !
added space, and its separation from !
the women's r=ady-to-wear department !
marks another step in the advance
ment of specializing in the service of !
The store. 1t is complete little shop /
wherein shopping is a delight A gal |
lery for the exclusive display of oil !
Paintings has been added TO the art de- !
paTtment, and entirely new fixtures /
have replaced the old ones. There is all |
enlarged rug store. with special sec |
tion for the display of Oriental rugs |
and numerous changes have been made |
in the upholstery section, large new
display rooms having been built which |
will be furnished to reveal various dec |
nrations which this department carries, |
and offer manifold suggestions for pro- !
ducing elegant results in the home.
The millinery department has been !
removed TO the T street front of the !
third floor. A French room IS adjacent !
10 the main salesroom. and tiny little !
nIirrcr-lined parlors have peen provided !
for the women customers The millin- |
cry section is the last word in elegance !
and correctness of detail and arrange !
ment
The Liberty department, a collection |
OF all goods made by the Liberty Socie- |
~, occupies a large space OH the second |
floor of the G street building. Here the
famous fabrics, wares and materials OF
various kinds are plentifully exhibited. |
in the same exclusive style as their
'naracte indicates. The Woodward & |
Lothrop steer is the onl.- Washington
asent Of the Liberty organization.
The new fitting rooms close to the /
Uomen's gown ana suit depa a-tment ar"
10 be fitted up luXuriously. and with .
every convenience for women who come .
&c the store for second fittings. 4
The shoe department has been em- /
= rEed and correct styles III dav anC 4
evening footwear are TO be found in this 4
section.
The entire store is bright today with II
it's lavish decorations of autumn foliage. II
huge hampers and vases Of Chrysanthe- Il
NUNS. flags and ferns. There are eX- Il
ira saIesIeople in every department.
making shopping i'm the new model store 4
= pleasure to all who visit ii J. NJ. II
Mi rLTiDnu rEDkA