Forest City press. (Forest City, Potter County, D.T. [S.D.]) 1883-19??, 1913-05-30

lv1ng person devote a special q to
the memoir Of his mother who was
| spread to honor all mothers. both living
n dead. Miss Jarvis chose the date IT
her own mothers death for the world
wide holiday and the rest of the world.
which a quickly taken up the sug-
gestioE acquiesced. That much was due
the originator OF the idea and the
sweet-faced woman whose memory
brought it about.
How best to Observe the day she
conceived! The answer was 80 oh
vious that Miss Jarvis could hardly
have hesitated a ONE BY wearing
q flower, of course. Aud the flower
must be white-whtte for purity. The
white c%arnatlon WIS the flower chosen.
Its Wilderness stands for purity" h
wrote: Its form, beauty: its fragrance.
love; its wide field OF growth. charity:
Its lasting qualities. faithfulness-all
= true mothers attributes" But Miss
Jarvis is not a florist. She did not
know that in all the land there were
not enough white ca-na tons to 20
around, that happily there are more
mothers than carnations. So any white
Hover came to be appropriate. Even
this. however, was not sufficient. There
were not enough white flowers. Then
the idea came: bright flowers for
mothers living. White flowers for
mothers memory So now for those
whose mothers have gone TO their re-
ward. there will be white flowers. with
he white carnation predominatine.
But for those whose mothers are still
here, any bright flower viii suffice
The bright coiored flower Will doubtless
be III sufficient quantities to All all de-
mandS, but the white ones will prob
be somewhat scarce as heretofore.
o best to meet the holiday i'm
pulses OF the public, to create q de-
MIA nj and fn arnV-1do :.. A.
tingency OF oversupply as well as
shortage, Is always "A problem with the
norfst. Advertising OF the right kind
viii create the demand. Display ad-
vertlsements. individuality and in CO.
operation. IN the daily papers. calling
oring home to the public it's simple
duty In observing the day.. But let
the Hor1st whose greed over-reaches
itself take warning. In the flower bust
ness commeIcialism and sentiment are
so inextricably that neither
can live at the cost of the other. What
hurts one will kill them both. 1t 10
necessary for the florist to capitalize
the sentiment on which the
trade is built. Ii it We're not for the
message overs convey there would ba
no Hover shops, and If it were not for
the trade there would be- no message
o! beauty and love brought to thou
sands who are made happy hrough the
medium Of flowers.
So this is the warning florists should
heed: Mothers day is yet a young in
stitution. Indeed it is of such recent
birth it can hardly b. called an in
stitution yet. The next two or three
Years will probably decide whether 1t
Is to live or to die out as suddenly
a. 1t sprang into being. And it's flu
tuTe rests with the florists themselves
II they let the business override the
sentiment of the day they will kill the
day .tse!f-the goose that lays the
golden Eggs II they attempt to raise
the price OF flowers beyond a the
pubic will repay them, rightly, by
wearing no lowers. And in a few
years the day will be remembered AZ a
fad that did not last. But IL they
make the flowers as cheap as possible
they will be repaid time and time
again for Years to- come. TO make
Mothers day popular it is necessary
to induce as many people as possible
to wear flowers. TO do this it is nee
essary to make the lowers cheap.
Whether Miss Jan wis beautiful idea H,
to die abornin' or is to hive in procla-
nations and peoples hearts depends
solely upon the florists themselves.