Evening star. [volume] (Washington, D.C.) 1854-1972, 1913-08-10
SUNDAY MAGAZINE FOR AUGUST 10. 1913
Confined from page 4

volume o, and laboriously turned the pages.
"Listen!" he said.
With regard to the nutritive value of oat-
meal as compared with that of wheat -four, it
contains higher percentage of albuminoids
that any other grain. TiS. 126-that OF wheat
being lO.S-and less of starch, 5S.4 as against
663 in wheat. 1t has rather more sugar, me-
5.4-wheat having 4.2-and good deal more
fat. viz. SO as against 90 in flour. Lastly
salts amount to 800 in oat. but only IL
in wheat. Its nutritive value, therefore, is
higher than that of ordinary seconds flour"
al never knew that Norcross," laughed
Sexton. @Did you ever think of it?'
Norcross nodded in negation. "Looks like
he's hit on an idea, he replied.
dts precisely what l said, Harley inter-
polated. flakes a man from the outside to
teach you what to do"
GO on said Sexton, now thoroughly in
terested whats your plano l don't
know how good an advertising man you are,
but | know your firm, and let me tell you
this much: You've got spunk, and you're
the first solicitor who ever made me listen
this long; so while m at it you may as well
go through with the whole rigmarole.'
WELL, at least said Harley, @we'vee
w found that oats ought to be good
summer food"
"Yes."
1Then why aren't they?'
"They just amt"
"That's not an explanation. Won't they
keep in hot weather."
Sexton jumped up. "By heck! you We
struck it. Talk about wisdom and the
mouths of babes and stockings! Why, the
whole crowd of us have overlooked the fact
that rolled oats nowadays are put up in air
tight and moisture-proof packages. OF
course they'll keep in hot weather! But
twenty years ago, when we all sold them in
bulk, the humidity used to breed weevils,
and here I've been for the last fifteen years
cussing the luck that made it impossible to
put my mills to some other use during the
three summer months, when all the while |
could have been manufacturing and mar
keting straight through the year,"
swell, Mr.. Sexton here's your chance.
Tell that to the public. Why, it's cinch!
Give me a few minutes and IL write rough
ad to show you what | mean"
you'll find paper over there" said Nor
cross.
Harley scrubbed industriously. II want
to explain that I'm only a solicitor. | don't
write advertising. | just want to show you
the style think you ought to run. Read it.
GRANDFATHER'S SUMNER OATMEAL
PACKED IN
WEATHER-PROOF CARTONS.
YOU FEED OATS TO YOUR TEAMS IN
SUMNER TO DEVELOP MORE HORSE
Powerfully DON'T YOU EAT THEM
YOURSELF AND GENERATE MORE
MAN POWER?
YOU WERE NEVER BEFORE ABLE TO
ENJOY THIS DELICIOUS AND Salts
FLYING CEREAL IN SUMNER. BECAUSE
NOBODY KNEW HOW TO KEEP OATS
FROM Spelling IN HOT WEATHER;
BUT PUT UP IN OUR PATENT PRO-
TECTED CARTONS GRANDFATHER
OATS WILL KEEP ANYWHERE AND
ARE KEPT EVERYWHERE.
@That's good enough as it stands" said
Sexton; then swung around to NorcroSS.
Erred, how much did you say we spent on
premiums last year,
Roughly speaking, about hundred
thousand dollars"
4Mr. Harley. can your house do anything
on that?"
RUT listen, Mr.. Maxon!" insisted Harley.
= ave got big thing this time. Won't
you please hear me?"
mo, l won't. l don't want you around
the place. I've been good natured and pa
tent; but there's limit to endurance. Any
how, you're not the type of man | care to