Jefferson jimplecute. (Jefferson, Tex.) 1907-1926, 1913-07-24
|SAm E. EBERSTADT
At Mineral Wells
Our Progressive Secretary Has Many
Honors Tedered nim-Makes . BIZ
Record at the Association.

Cressive Club of Jefferson, Tex
as at the Commercial Secreta.
ries, Mineral Wells, Thursday,
July II.
Mr.. President and Brother Sec
retarieS:
During the hot and dull sum
mea months, when your mer-
chant is wiping the perspiration
with a large bandana handker-
chief in one hand-too poor to
buy a linen handkerchef-and
tanning for dear life palmetto
fan in the other; and cussing
every stroke of the fan, how
very pleasant it is to approach
him on the subject of raising a
bonus for some enterprise or to
take stock liz same. and for one
hour you have to listen to his
pitiful tale of poverty and pun
ishes you by not letting you get
in a word edge ways. What a
sad story he has to tell Of hard
times and more coming Bust
ness is so awfully dull that he
is mt making expenses and he
proceeds to give you an itemized
list of same. Every time he
looks at you he give you. an icy
stare that almost freezes you; he
is blue and grouchy and every
thing else that he can find words
to express himself. He is an old
worn and wilted flower, and it
is up to you to revive him, place
upon his colorless cheeks the
fresh bloom Of youth and the
smile that won't wear off. To
do this, make careful diagnosis
Of your subject and begin to APP
ply the hyperdemic of filing his
cash register on these dull days
days with receipts which will
easily equal Christmas eve. bust
ness, and, gentlemen, he loses
consciousness to everything and
enjoys peaceful sleep and
dreams only of Trades Day.
Gentlemen, Ira des Da y
doesn't effect the secretaries in
the larger cities and to such
things they pay little attention,
if any at all, but in cities of from
$500 to 10000 population, let me
tell you, trades day is a great
and important factor and sue
cessfully handled will prove to
any secretary who puts one on,
a valuable asset.
Brother Secretaries, | know
whereof | speak for | pulled off
a trades day, and even though it
was my first attempt, without
boasting or self praise, it was
the best and most successful
trades day, from a point of at
tendance and cash receipts
ever pulled off in East Texas and
all the secretaries in neighboring
cities have kindly admitted that
they must take off their hats to
Jefferson and that Eberstadt put
one over them.
On Tuesday, June Bird at the
early hour of $50 a. m, | threw
open my club room and when |
closed same that evening, | knew
that | had applied the very rem
edy that all merchants like to
take and no matter how great
the pain, trades day even though
taken but once in several months
will effect and always an instant
relief.
Gnetlemen. | have with me
all the literature which | used
and though | come here to listen
and learn it may be to any one
that is interested in a trades day
| may have something which
may prove valuable
-Four weeks before the date
set | began to run locals that
Jefferson was going to have it's
first greet trades day. The fol.
lowing week | run the locals
that Jefferson would have it's
first great trades day Tuesday,
June Bird. | next had fifty flash
banners painted which read JEFF.
erson's first great trades day,
Tuesday, June Bird. These
had on every important cross
road and at every bridge in Ma.
rlon county, and every awning
in Jefferson had a streamer with
the list of attractions and date.
Two weeks before, | tackled
cards like this on every wagon
which came to the city, and |
kept strict account, and | used
i26 cards and / found this TO be
the best and least expensive of
any form of advertising. These
cards went as far as Gilmer, At.
lanta and Caddo oil field, and a
farmer friend told me that he
counted IL of these cards on
wagons at church one Sunday
morning; and TO any one think
ing of pulling of a trades day,
would advise them by all means
To use the wagon cards. | next
got out this advance dodger and
handed them out and put in wag.
ons and had them Warped in
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