The Richmond Virginian. (Richmond, Va.) 1910-1920, 1913-08-24

and CafeQ 1OT Dy their OWAGHus W.
know from the experience Of these
founded. Az q result, we have laid
plans for the production next season
Of q revolutionary number OF 6tude-
baker 'sixes'-three or four times a.
many as any other manufacturer has
ever built In one year. -.
I'VE do not believe that the six Will
ever force the light four into retire
ment. The four will always be
cheaper to build and will be saleable
at a lower price. But we do predict
that, in a very short time, nobody viii
put into the purchase of -FOUR q
sum for which he can buy six
Enormous Ford Sales.
One family In every sixty-seven in
the United States 10 taking its pleas
ure in q Ford car; or rather on the
basis Of the number OF Ford cars in
use every 6sth family should have a
car. Some of them haven't got them
because of the families that have
more than one car. because OF those
which have been turned into CONNER
cial cars and the ones used In public
work. But there are enough OF them
In existence to supply a car to one
person in each 206 In the country.
The number of Fords in use today
Is approximately $3.50 OF this null
titude 10000 are in the United States.
The population according to the last
census was 100000. 1t is easy to
compute from this that one person In
every sos has a Ford car. Getting
down to the family proposition. the
official multiple for figuring the aver
age number Of people in family is
4.5S, which gives the fact that one
In every sixty-seven families owns a
Ford car.
Effects Of Riding Tires Soft
when the tires are ridden soft there
is too much action in the side wall.
or hinge, which must eventually re-
suit in the same injury to the fabric
that occurs to a wire when bent mum
erous times at a given point
This excessive heating softens the
rubber cement. or friction" on the
fabric carcass In a sense devulcan-
izat!on takes place. This combined
with an irregular tension OF one layer
Of fabric in relation to another. de-
velopes a separation. chafing and ulti-
mately q blowout 1t might be well to
mention that most of the advantage OF
a large tire is lost unless Il is kept In
fiated properly. as otherwise 1t In only
equivalent to the comparative air vol
ume OF a smaller size.
From experiments conducted by US
we have proved that II Is not necessary
to ride Firestone tires soft in order "a
secure the desired resiltency and com
fort. Having worked out Just the
right tension of the fabric during con-
struction OF the carcass, the quality OF
the rubber friction on the fabric. the
liyel!ness of the tread rubber and the
method of curing (vulcanization) this
produces q superior combination
Cadillac Prospects Good.
Cadillac executives are convinced
that the season tust opening will be
the most successful In the history OF
their concern and that. as heretofore
each year. there will not be enough
Cadtllacs to 20 round. although pro-
euction will be increased from $1,000
| 1.-THE 1870 output) to $4,000 cars
They base this conviction on the con-
crete evidence supplied them BY thei'
dealers.
The Cadillac dealers have been
stirred to this unwonted enthusiasm
by the delivery of the 1914 demon
strating cars and by the impression
made on the public. Ever since these
cars left the factory the home office
has been deluged with kilograms and
letters OF congratulations and i'm
portunings for deliveries. The deal
( ETS nAtG MOI Q}iaS CAptGHSL0 NttSaA va
bounded admiration for the 1914 mod
els and the advance made In motor
car construction as revealed In the
two-speed direct drive axle, but have
reported specifically on the opinions
of the purchasers and prospects
Somewhat similar situations arose In
previous years. but never has there
been quite such an abundant evidence
of a motor cars triumph and that Ii
d. a.. hnrA hA vnr}t
fall far below the demand that has
already been aroused.
The dealers communications cal
special attention to the new quality OF
luxury impaired by the two-gear di.
rect drive axle This effect, so the,
describe, Is that of the extreme con-
fidence and comfort which leads the
/ rider unconsciously to relax In every
nerve and muscle. Heretofore the oc-
I been led. through sympathetic re
Spouse to the effort OF the car to si1
| tense and TO strain a bit with the ap.
parently hard working machine. With
/ the CadiIlacs revolutionary mechan,
+ teal feature that feeling. along with
nearly every suggestion OF vibration
1 has been eliminated and there Ia ne
effort on the part OF the rider. Ths
| occupant settles back to comfort with
| out tension on nerve or muscle and 4
/ is difficult to realize the speed at
/ tanned by the car.
| This fiexibility and consequent in
creased comfort so acuteiy realized
makes 1t easy to demonstrate the fue
and operating economy secured
through the peculiar function OF thu
( two-speed direct drive axle in increas
| ing car speed without increasing en-
CINE revolutions. These facts. alont
NTH m. jnonroved Cadillac Delco alec,
trio cranking lighting and ignition