New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1913-08-28
New Feature in Drygoods Store.

New Feature in Drygoods Store.
Never did public retailing service en-
list such universal effort from the genius
Of man as it does to-day. Just to men
ton. for instance. A few of the
trenchant features in this drygoods
store that are new:
There are the tea room and restaurant
TO be conducted by Maillard. of Fifth
avenue. No more need be said on this
point Another touch is McBrides
theatre ticket office. which will be in the
43d street canopy entrance Here il will
be possible for patrons to purchase
tickets for all amusements and athletic
events.
The automobile and carriage entrance.
IN 43d street is something new in itself
II runs into the building. an attractive
porte-cochere. splendid alike in fair and
Indictment weather.
Then there are new lines to be carried,
such as mems clothing. hats and shoes.
trunks. cameras and athletic goods. A
pretty accurate summing up would be
mems. women's and chidren's apparel
general drygoods, furniture, rugs and
| upholstery.
] II is not ono Of those stores where you
/ can buy everything from a nursing bottle
| 10 a coffin. william De Morgan tells Of
| A department store in London where one
| can purchase anything from penny
4 puzzle to shares in the power OF Niagara.
Stern Brothers do not strive in that d.
rection. They are. presumably. proud OF
! their new store. without posing as uni
versal provider Anyway. like the lady
| i'm Herrlcks poem. IL shows everywhere
An enchantment and snare
For 10 catch the lookers-on.'
For the convenience OF customers some
| OF the departments formerly situated on
| tho first floor in sd street, will be moved
| 10 the second floor. silks. dress goods
linens. nannels and muslins are among
the things that will be- carried up one
/ flight 10 less crowded and better lighted
quarters.
Firm, Founded in 1867.
The firm OF stern Brothers was organ
! ICED in 1867. The modern merchandising
institution that we know to-day was an
unknown quantity then. The hand that
rocks the cradle no longer rules the world.
Roosevelt 10 the contrary notwithstanding.
II is. according TO Cyrus Townsend
Brady. the hand that makes the fashions.
exerted through the hand that dispenses
the material IL he Is right. the
great controlling force I'm modern so
ciety for the master seX--the ants license
the occasional use of this moth-eaten
phrase-is not the baby but the drygoods
store.
II is. then only short step to the an
swcr. Those arbters of fashion, the pro-
prletors and managers of the great dry
goods stores-they rule the world,
However this may be finally decided by
the philosophers, the fact remains that
from the humble beginning in 1851 the
number of departments in the Stern store
has grown until to-day list OF depart
ments on the first floor alone gives an
idea Of the merchandise obtainable. Here
we find laces, trimmings. unmade robes
ard waists, Hamburg embroideries' veil
ings. untrmmed and ready-to-wear hats
flowers and feathers. ribbons, gloves
hosiery. handkerchiefs, women's neck
wear. boas, rulings. umbrellas and para
soils. gold and plated jewelry. fans and
opera glasses, photo frames, leather
goods. silverware. perfumery and ivory
toilet goods, stationery, combs, buttons
notions. mems furnishing goods, men S
merino underwear. smoking Jackets.
gowns and bath robes, mems sweaters.
suitcases and travelling bags-and steamer
rugs.
Think of an elevator boy multiplying
| ,bis nv eight and remembering what Is
on eight noors
Women will delight in the green car
nets. the mahogany cases and chests and
counters. They used. by the way 10 De
known as the unpunctual sex, but the
drygoods store has made this term obso-
lete. At least. almost obsolete.
They may be erratic. extravagant ana
exciting In n sartorial sense. They may
be late getting back home. They may
arrive at a fashionable hour at church
and the theatre. But there has yet to be
reported a single case where woman
has been unavoidably delayed who started
out 10 reach a bargain counter on time,
BEFORE present day efficiency engineers
eliminated all kinds of waste from every
kind OF business there used to be more
| time wasted In the drygoods stores OF the
country than in saloons and railroad sta
| lions combined. This includes the Erie.
Almost. In other words. as much as can
now be lost by an energetic man In walt
ing for the Jeansburg IN. j. boat or for
rise in suburban real estate after you
have purchased on the -down-dollar-
a-minute-for-life plan.
] But we are wandering. Jeansburg, N.