Arizona republican., 1913-02-11
Touching Crowds Imagination

General Stanley Lee in Everybodys MagazlneJ
 Success in business in the last analysis turns upon touching the imagination of crowds. The reason why preachers in this present generation are less successful in getting people to want good ness than business in getting them to want motor cars, hats and pianoas, is that business men class closer and more des- perate students of human nature, and have boEed down harder the art of touching the imagina- tiOns crowds
 In the United States some forty years ago, when It was a new country, and country where every body felt democratic and independent, and as f he were making the laws of the universe just for himself as he went along there period of ten in which everything that people their bodies or put in their mouths, and everything that they read, had to be considered original first proposition-as if there had been spool of before as if each b of dress goods was, or was capable of being, a fresh experiment, Wl'l an adventurous price on It, And before we knew it, moral naggng and edgng and htching had set in, and becoming American trait.
 The shopping of country is, the whole, from psychologists point of view the most spiritual energy, the most irrevocable implacatle meter there ever be the religion a country really has. What there that could be done with obstinate, pervasve unceasng habit of never doing what would be done by? What there crowd?
 Six thousand day going in and out of A. T. Stewards great store on Broadway. A. T. Stewart announced to New York huge letters, day. that from that time forward there would be fixed price for everything sold in his store, and that price would be paid for it by every body.
 Six thousand became thousand.
 Then thousand
 Some of them had found that they finished their shopping sooner; the better class of women. those whose time worth the and whose custom the largest gradually found that they did shop anywhere else The thousand became three thousand, four thousand, six thousand, ten thousand, twelve thousand.
 Other department stores wanted the twelve thousand them. They announced the price.
 Hardware stores did it. Groceries announced one price Then everybody.
 Not all the clergymen in America speaking done very much in the way of seriously touching worthiness the intellectual degradation the national danger of picking out the thing that nearly all the people do, and had to do all day, every day. making that thing mean. incompetent and small No one had thought out what it would lead to and how mOnstrOus and absurd it and would always be to have nation taking every little thing, all day, every day, that they buying that they selling and packing it full of adulterated motives and fresh and original ways of not doing they would be done by-Wreaking all their sins little innocent spool of thread breaking every of the ten commandments it!
 IL A. T. SteWart-a very ordinary looking, practical man in plain. everyday business, who arrested the attention of nation and changed the habit thought and trend of mind great people, and made them a candid, direct people, people that went with great sunny prairies and high noun tains, yea -and-nay people, straightforward and free from palavering forever.