The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1913-12-02

Wy y are given TO saying that a man IL mar
w ried TO his business" so when a man de-
cides 20 give up business we may be
permitted TO coin new expression 10 u, the
case 30 have written a commercial al.
yorcs" Now. the Burnett Jewelry Store Ia
In the divorce court. The principal owner has
decided 10 go out OF the Jeweiry business. with
considerable forethoughi. however. he secured
a new business before deciding 10 leave the
old So there will be no retreat from this
stand The bridges are burned behind him
III. cholc. Is made-the die Is casi-thr stock
must he closed out and the money Invested
put TO work In the new enterprise.
90 every item In tho store has been marked
down. Even contract goods. usually
~ spared, are included. Plain figures 20
Nothing 10 hidden. The worst ia told Just az
quickly as the beat anybody who IL entitled to
know the cost OF anything In the store can
know 4, Instantly Anybody who wants 10 buy
the entire stock can buy H. In word. tho
Jswolry Business is going TO quit. and anybody
who wants 20 buy such wares ms the store con.
tAins can buy them In many cases for less
than the cost OF the metals and the making
The point that's important is this: Burnetts
Is a good Rtorc-it has never had sale
!, has never halted with aprat to catch
mackcrel'-never marked It's Jewery up with
the idea OF somc day marking IL down-ncvcr
sold anything that wasn't all II Was claimed TO
be- In short-PLAYED THE. GAME ON The
SQUARE.
IONSEQUENTL II has been no trick TO
1 sell goods Gold In solid and gold filled
~ Is the best gold filled Nothing In hidden.
Nobody ia urged 20 buy. On the contrary. 1
heard n salesman tell woman yesterday;
Madam. please please yonrrelf-if you de-
eide NOT TO buy. there hundred. possibly
five hundred women In Seattle who will be
glad 10 get such at half price"
Did she buy tho vase7 She did
OoMING at such a season the sale naturally
nrfs In uhn rlaf-
~ mas gifte An enormous business has
been already transacted. Within five feet OF
where this is being written are over five
thousand dollars worth OF Christmas sits laid
aside" and the pile is growing each day. The
business Ia being done without volumes OF
newspaper space. lies. screaming signs or any
OF tho professional stage settings that accom-
pany tho usual sale"
an event--it Ia so fine. big. SO helpful that
one is delighted 10 spread the good news.
NE OST OF the things we buy are worth about
MI half az much as we pay for en-. In this
Ava case many things can be bought and resold
AT a profit Take that show on the right
OF the store. for example. II contains fifty
thousand dollars worth OF solid gold and da-
rnonds. Suppose you buy n diamond. Ever
stop TO realize that II In the only thing you can
buy that In always salable. that win never de-
preciate in value, that can always be sold for
cash7 Let's take look at some OF the din
mOndb IA tnis thie
A DIAMOND RING with a cluster of niue
u stone. weighing karats. all perfect and
clear white. II is $3.50 instead of $3.50
princess ring is $500 instead of $500 II has
As diamonds.
a princess ring has one large emerald and
90 diamonds. The value is $4,000. The sale
price is $4,000
A ring with 20 diamonds and two rare
sapphires Ia s9i50 instead OF $4,000. An
other rare ruby ring has Ia diamonds tthe ruby
weighs 3h karats). 1t was s25o.oo. now It's
$4,000.
A big fine marquise ring. containing 80
diamonds, was s325.00. II can now be bought
for s22b.00.
An antique gold ring with one large pearl
and five diamonds. Was $4,000 II can now
be bought for $4,000. The pearl alone is worth
the $4,000.
or Brooches there seems to be no end. Some
J for as little as sevenN-fve cents. They
- were $3.50 and worth II. Some OF the
solid gold, literally covered with diamonds
cunning into the hundreds of dollars
A Chameleon OF solid gold has eyes OF
emcrnlds and his back is studded with n dia.
monds He was $500 Somebody will buy him
for $500.
A heart-shaped brooch has a cluster OF
seven fine diamonds and about ono hundred