Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1913-09-22

entire gamut, scope, and list OF civil.
lized conveniences and necessities.
! The tourist promotion work divides
itself naturally into two divisions, viz,
First, getting them to the islands;
and second. keeping them entertained
after they are here.
Hawaii possesses promotion or
ganization which has done remark
ably efficient work with entirely in
sufficient funds. II has practically
confined its efforts to the first above
enumerated division of work, viz,
getting the tourists here; not that the
value OF the second division was not
recognized, but that II did not have
enough funds to do both, and 1t felt
that the most important work was to
first get the tourists here, believing
that their care waen here would part
ly work itself out, and could partly
he better taken care of when the
Community was more awake to the
necessities and benefits OF tourist pro-
motion.
In the amplitude of his surplus vi
tally that indefatigable bundle of
electric energy known as Alexander
Hume Ford, established what he
called the Public Service Organize
ton to try and cover the unoccupied
field. This organization has done
good work; but the two divisions can
and should be concentrated to the
manifest benefit OF each and the fur.
therance Of the public interest.
Another feature Of the promotion
situation is that the organization has
struggled along, not only hampered
by lack Of funds, but by q continued
uncertainty gs to the continuity of
the sums which It did receive.
There is an immense field to cover
Ian enormous number of people to
educate to know the beauties and at.
fractions of Hawaii. and an immense
number of things to describe.
What We Ought To Do
We ought to be publishing descrip-
tive literature by the million copies,
whereas we are putting out editions
of from 10000 to $4,000.
We ought to be sending out en-
larged photographs by the thousand,
whereas we are doing It by the score.
We ought to have thoroughly or
ganized excursion and guide service.
which would 60 after the tourist when
he arrives. and show him how, when
and where to enjoy himself; to organ.
ize personally conducted expeditions
TO every point of interest in the terri
tory.
Many a tourist now comes here,
takes a few Of the stock trips and then
finds time hanging heavily on his
hands. and shortly goes away thinking
This 4 dead slow, town. and that he
has seen everything there is to be
seen.
with a service Of the character in.
dictated In effect. many tourists could
be induced to stay for enjoyable
months instead or Tor q few discon-
tented weeks. to the great benefit of
the local exche0aer and the tourists,
fund of pIeasarese and tontentment
while there IA MOI knch effective and
Economical advertising as q tourist
who has had a food time.
what is now necessary, if we are to
achieve a 1.-THE Of the benefits Of tour
let travel which are ours for the TAX
inc is.
First. To devise ways and means for
ra0icQIlV increasing the FUNDS avail
able for tourist promotion purposes;
Second. to devise ways and means
for. as far as possible, assuring the
continuous availability of such funds,
so that plans may be intelligently
forecasted:
Third. to add ID the present promo
ton organization a division which
shall have especial charge of excur-
sions and ways and means of enter
tanning tourists, and of enabling them
to entertain themselves.
Delegates to the Civic Convention,
there is tide in the affairs of men,
which, taken at the flood, leads on to
success. >
l verify believ6 that we, of Hawaii,
are now on the crest Of the high tide
wave, and that by earnest effort and
personal service we can achieve sue
cess in the promotion of tourist tray
ell that will lead to results which the
most sanguine OF us now little dreams
of.
Wood on Promotion.
AS secretary OF the promotion Com
mittee. II. F. Wood Is perhaps the per,