Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1913-02-21
What Publicity Has Done for Deming
a Lille Lay Sermon on Practical Kind, Of Boosting


I will begin with the parable 0f
two fishermen. ono there was that
went down into the stream with a
box of bait Ia the seat pocket of hts
trousers. and finding an extremely
soft place beside the clear water and
In tho shade Of large tree, sat him
Hclf down. UNIV ound his line affixed u
worm onto the hook and east " into
tie water bciuw. He kept his eyes
moditntiVCly upon the cork. ana every
two hours took another cEpw Of star
Nnvv tobacco. ne spHt ~ intervals
and az the end at the days fishing he
took humo four guudly lsh. fully
enough for his own suppcrsnnd almost
enough for hH wifrs besides allowing
each of his tour children "a taste ~
the piscaturiHl flesh Aud IN the oven
ing of that dai this fisherman com.
planned ~ hard times, ana bitterly re-
GREETED that the stream nu longer al
furdrd hsh in - OLD abundance. He
depiorcd this state of hftoirs while his
wife Was washing up the dishes. put
ting the things away, getting the
children 10 bed ana apishing the
weeks lHundrying
Upon the folloNin day the" went
down unto tho same stream another
fisherman driving slick span of bays
q" % red spring wagon. When ne had
tUthcred his ponies In deep green grass
that they might eat their ull thereof,
lee TOOK out uf his wagon a large
candy bucket fun 0f choicest bait ana
proceeded 90 set out numbcrlcss lines
along the bank llc had pulc-lincs
exceeding two score he had throw.
lines with many hooks upon each. lines
which hp cast far Uut into the stream;
Do" strung trut-lincs across in the
Unsi likely places ana while be was
resting me- stretched siN-foot tram
mcl-uct across the blue hole nf water
and returned Go examine his pCly.ilf cs
ANA throw lines and trut-lincs upon
which h' found ush of differing sizes
and .uuirv varieties when u nsh vas
removed from the hook. it Was imiu'.
dut'I Ir-hutrd ana east into the
ritrtW 'nl th" tlur'u'ut OF smother
of thr uuuv tribe. when he arrived
~ tlr Village uIti evening. he gave
u'tg Ihur Jones. aud uciEhhur smith,
1ud u'iEhh"r Brown vnDh % mess ~
ush sold half hits rJtcn Go thc butcher.
i"r". ing Therefor coin Of the realm.
i'grr,.uE EuudN share uf The ush
iur himself and family That c'cn-
lUE while tho SERVE ant NUs cleaning az
300 d." kit.hcu hr told his wiz. how
tuuru better The usNing WIS Than %
used Go bee. what easy money was Co De-
made Ht 3d. and how times we're more
prosperous than tine, he'd ever been
sumr length. bur 10 contains the gist
ut everything have To- say To- YOU.
The urst fisherman b. The town that
doesn't advertise. the latter Usher.
man represents the town that does.
: pi"or of publicity ls nothing more
than BE- bait east into the waters The
t.iruiiuc publicity man knows what
huit tu use. how Co prrpdr" Il. bow 80
cover The book and into what waters
iu cast the same and further. how
tu handle his pole when he gets nib
hls. ~ has been three years since the
town ~ Dcmiug from which ! hail
commenced casting its hooks va the
wide waters of the public prints. and
10 is one of the few towns of tho
fuuthWcst in VhiCh Their, has been me-
general complaint Of hard times ln
th' last three years ~ publicity
hbs been mainly of three kiuds 60
Free general publicity. such as de-
NrlupW'ut news furnished such papers
AZ VIII print H. and general articles
tu magazines co HIid HdNcrtlsing
such ls WC are nov running In the
farm Journals ut thr middle west.
placed hv 'hc GIr1ucr Advertising
Ngcnry uf ~ Iuu.s go Displays at
'uiis uud land Shows ~ is not in IN"
province ~ this paper Co discuss the
comparative wvrgs ui different forms
uf ADVERTISING This paper ,v con-
lined tu the subject 'WHa' HJs pub.
Ueity Don, Tor pcmiug
Let us get down CO. concrete results
Late 100 the fuIl eft iHll fnt Vice
president ui the Federal iicEt and
Traction company wu~ visiting that
,umpiu,'- plant tt Las Vegas. ) Las
Vegas -tor Kuulu,r' uf the COMPANY
todd Nj Chip,ll, that bruIuC WIS
coming 600 th, 'FRONT.', pumping 'Jtcr
tor uI,lJuuu and mat ho should in.
N'#tIEtt' the power piHut property
horD Tie gave Mr. 'htpp'llC a. letter
81 Introduction go Mr DpIl'tl aud
SIR 'ur'ott put MIN Immediately into
tho hands oi other chamber ot com
mere, buustrrt Who ruuN iurCu hlW
tuI' central power plant was need
eel q half dozen of this vump1uys
experts INVESTIGATED the proposition.