Vernon County censor. [volume] (Viroqua, Wis.) 1865-1955, 1913-09-03
BUY WHEN THERE
IS OPPORTUNITY
Women Tsday'aeed Not Be sIav-
ishly cbedient to the Sea-
sons Demands.
EPOCH OF FLlMSY CLOTHES
Heavy Material Not Likely to Be More
in Order During the Cold Wealth
er Than II Is NoW-Therefore
Purchase While Bargains
Are Available.

roFCndse WINE Bargains
Are Available.
There are enough weeks of warm
weather left for US in which to wear
thin clothes to satisfy the conscience
OF one who wants to buy new things.
The American Indian summer is not
an idyl. but fact, and the woman
who PUSHES into thick clothes at the
first day of October is soon wasting
away-with the heat-or gladly re-
turning to the left-overs of summer
Looking at it.in this light. there is
no reason why we should not buy new
clothes this month. Suppose that a
woman goes to extravaganza of in
dulging in very good-looking lace
gown now. or coat suit OF shantung.
or dance frock of white net. think
how many uses she win get OFT of
them during the autumn and winter
II is an epoch of fiimsy clothes which
are worn regardless CT snow or sun.
and in this truth lies the basic econo-
my of buying when there is good
opportunity in the out of season.
IL woman wants TO wear a velvet
gown in August, there are none to So
her nay. And IL she chooses to go
abroad in December in chiffon with
her neck open and her ankles covered
with openwork SILK stockings. the null
titude do not even gaze. Some hope
she will be spared pneumonia. but no
one advances any reasonable reason
as TO why she shouldn't dress to suit
herself.
Fashions Sway Not Stern.
We now wear stray hats in Febru-
airy, and at the end of November the
shops announce reduced sales OF win
ter clothes. although there may not
have been any frost on the pumpkin
as yet. The openings for winter
clothes are now held on the 9th of
August and by the time September
shines its hottest the American shops
have finished sending out thousands
or December garments. 1t is easy
enough TO see that it would not be
possible to live and dress exactly ac-
cordiug 10 the season unless we were
determined TO go our own way in op-
position to the rest of the world
Therefore fashion has ordained that
the clothes of one season will do for
another, for which women are crate
tul. This is strong concession.
II one starts out on ths premise
that the majority of clothes are wear
able u any season Of the year pro-
vided they are in fashion, then the
wise women should lay their plans to
buy conservative gowns or wraps in
the lull between the old and the new
The shops do not want to carly
madeup garments from one season to
another. and they know the only way
10 clear out the stock is to offer It at
reduced prices. The natural question
may arise as TO what benefit IL is to a
woman to buy gowns which snop is
not willing to retain; but there are so
many commercial ends 10 this ques-
ton that one does not hav. the space
TO 90 into them here.
Economy in Purchasing Now.
First and foremost, no shou wishes
TO keep In stock gowns that crowd up
inc showrooms ar1 which must be
sold as second class wnen the new
gowns come in. Room must be made
for importations. and the only hope
OF disposing OF summer clothes in
autuWu would be after the first rush
for the new things was over.
As far as the fashions have gone
for the last two years changes have
not really been important enough to
make a woman discard a gown purely
for fashionable reasons; she may be
tired of it. il may be worn out, or her
figure may have changed, but any one
else falling heir to the gown would
find it in sufficiently good style to be
worn.
The woman who wishes to buy
gowns now may have the comforting
assurance put before her that no
revolutions are TO be looked for In the
near future, and even If Paris and
America decide on something different
in October it may not be an accepted
style until december, and in the mean
time a woman win have had goodly
share OF service from whatever clothes
she buys now.
Some Hints for Buyers.
There are certain well marked fash
ions which every woman would do
well TO avoid. II she has lived in the
thoroughFares OF great centers her
mind viii already be formed to avoid
these mistakes; but If she has not
looked especially at the fashions
which have become commonized. and
goes into the large shops to make
purchases, she may buy the very things
that are wrong. Therefore. bit of
guidance may not come amiss
There Is that long loose coat or
blouse. whichever you wish TO call It,
Which falls in loose folds from the
shoulders to wide band that is tight
ly drawn around the hips and fastened
with a button in front The Ameri-
can writer's in Paris have been much
pleased over the idea that this gar
ment has been accepted by the French
women; and this is misleading to
American varnnn ubo ara MT ,rarxy