The San Francisco call., 1913-08-17
BIC FIRMS GIVE
SUPPORT TO HOME
INDUSTRY SHOW
Natomas Consolidated Ar
ranges for Exhibit at Com
bined Expositions-
Others in Line

Natomas Consolidated is the latest of
the larger land companies TO contract
for space at the California Land Show
and Home Industry exhibition, w \.
Harris, general sales manager Of this
concern, having arranged for an elab-
crate exhibit TO cover 500 feet OF floor
space. The design for the Natomas ex
hibit is in the hands of an expert, and
when completed is expected to give the
home seeker comprehensive idea of
the extent and productiveness of the
holdings of this company, which con-
sist of 10000 acres OF proved land.
The counties are also making active
preparations for participation in an ex
tensive way, Napa. Sonoma, Yolo and
Humboldt having notified the land
show officials of their plans during the
last week The Sacramento Valley De-
velopment association will have ex-
hibit of a most unique and interesting
character, and this will be separate
from the counties and individual land
holders covered by the association,
these having arranged for their own
display. Santa Cruz and WatsonVilie
have combined for the purpose Of dem
tie Sudi do NtAA nS thS
products of Santa Cruz county at the
land show and expect to attract un-
usual attention to their section Of the
pavilion.
The display of agricultural and hor-
ticultural products by the various
counties will be the most extensive
ever shown in the state and will con-
sist of the finest things ever grown in
California for the reason that in most
instances the products which will ulti-
mately appear at the Panama-Pacific
exposition will be shown at the land
show. Most OF the counties are pre-
pairing their fruit displays for the ex-
position now and processing is going
on now IN every section of the state.
These will be shown for the first time
at the land show.
General Manager Edward III. Brown
is at present IN the southland, where
he has been called by the southern
counties composing the exposition
commission there TO make arrange
ments for floor space at the show. Yes
terday he conferred with Secretary f.
sE. Kellog of the Santa Barbara Cham
/. Der of Commerce regarding proposed
exhibit from that county Brown. who
has just been notified of his having
been awarded a gold medal at the ex-
position at Ghent. Belgium, for his
redwood arrangement of the California
exhibit there, Is to design an exhibit
for Santa Barbara, and the matter will
be taken up at the next meeting of the
Chamber of Commerce, to be later de-
termined upon by the board of super
yisors.
. In his address before the southern
counties Brown has pointed out that be-
cause of the extensive publicity given
the land show and home industry ex-
hibition and the cooperation of the
railroad companies in distributing lit
erature to the army of home seekers
that will invade this state in October
duFing the excursions, there will be at
least q300.0 900 people in the big pavilion
during the Is days of the show. The
management is putting forward every
effort to have every home seeker who
comes to California in October attend
the land show before definitely set
Ting upon the location of his future
home Brown has therefore, en-
phasized the necessity OF a complete
repres sentation by the counties at the
exhibition and pointed out that the sec
tions not so represented will suffer a
serious handicap In the matter of Sc
curing q share of these home seekers
who are prepared to purchase a home in
the state.
Leslie z. Burks. secretary of the San
Francisco Real Estate board, has been
appointed a special commissioner by
the. land show committee and will visit
every county IN California for the pur-
pose of facilitating the securing of To-
cation in the show and arranging the
exhibits. It Is the purpose of the COM
mittee to make it easy for the counties
10 participate and to save them all un-
necessary time and expense in making
their representation at the show, and to
this end Commissioner Burks will take
up all matters IN which the manage
ment can be of any assistance to the
communities that are to exhibit
Most of the counties are arranging
for moving picture lectures, in which
the actual conditions OF the land may
be shown. A lecture hall with appur-
tenances. for moving picture projection
Is a feature of the show.