The evening world., 1913-08-28
STERNS' new HOME
0PENFOR M|lADY
SHOPPER MONDAY
Convenience and Comfort,
Even Luxury, Mark Arrange
ments of Granite Palace.
OPEN TO THREE STREETS
1000 Employees Will Be
Ready to Attend Patrons
Opening Day.
OPEN TO THREE STREETS

0oes Milady wish q fur coat . dinins
spm sst q complete trousseau7 Or 10 Il
~ q spool Of thread she wishes 70
match?
Il will take Just 1900 men and women
- attend to her wants In thS mammoth
granite palace that Stern Brothers will
ooen Monday. This small army. they
vSuld make q brigade OF soldiers or MI
q small city. may not all be visible. for
thore are those who toll down In tho
SG1lsr rooms, far. far below Miadys
foel, and there are the hundreds more
vAs work In tho supply rooms. far
sbsvs Miiady's head. but the 1000 are
Vners TO % her bidding. 10 Il ever 90
Gsat or ever 90 small.
where 10 this city within . bu'ldinef
q isn't hard to get to. or even to ma.
~ . matter Of fact. few places In New
Ysrk are easier 10 reach. You can so
IN from Forty-second street. or from
Veety-third street, while the Sixth ave-
nue. entrance 10 equally convenient. Just
take your choice. The main entrance
faces Forty.second street, between Fifth
saA Sixth avenues. but the other en-
frances take you into equally attractive
Daaces.
The opening Of the monster depart.
meat store In Forty-second street marks
the steady progress Of the retail shop
piag district uptown. Stern Brothers
were among the first Of tho larger
steres to recognize this movement. and
q this IL due the fact that they arc now
peopared for business uptown. while
sene OF their rivals are casting about
~ sitea
WOULD TAKE A pAv TO WALK
THROUGH IT ALL.
There was q private view OF the big
store last night. attended by . large
number Of advertising men and friends.
The view only lasted three hours. no II
vas Impossible TO see It all. but It was
easy to appreciate tbs MAGNITUDE Of the
undertaking. II would b uext/to Inn
possible to cover every aisle OF the
mammoth eight story building In . day.
Bellies. there are many hooks 40 nliur-
inS that one In often tempted TO break
the journey.
From lite exterior Stern Brothers new
seees u one OF the handsomest struc-
lures In New York. Built Of granite, Il
presents more the appearance Of a costly
e1iAce than Of commercial institution.
No beauty being enhanced by the park
q faces. The main entrance In Forty
second street. In Its magnihcence 10 but
emblematic Of the entire interior. In
Which owners. architects and builders
nave spared no expense.
3Asre are 90 many inovations IN the
septs II would be impossible TO attempt
- describe even . tenth Of Thorn. but
o1uady on her shopping tour will ind
thsm all At her command. and always
ct her elbow. And. being . discriminate
shopper and knowing well the Interior
Of big department store. shs will not
- long in finding them all.
Perhaps MilAdy wifi be foot .tired when
0Ao reaches Stern Brothers' new store.
Carpets half an inch thick. into which
NJ feet will sink 20 softly, will rest
her. Perhaps she may wish to rest 4
whais before she selects tho newest
sssation." Resting rooms. a. luxurious
- Ailsdy's boudoir At home, are wait.
w for her. with skilled women In
charge to care for her.
gAae AND CONVENIENCE FoR
THE WEARY CHOPPER.
Does Milady wish to try on her newes,
Persian gown before shs has Il sen,
kar
ne many score "httinE rooms" and
thsrs she will md all that will appeal
- her feminine heart rooms rsspl.n.