The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1913-03-13
ICE CREAM HERE
REAL PURE FOOD
Richmond Manufacturers Use
Dairy Milk, and Won't
Have Substitutes.

~ is the fashion in these days OF
tabloid feeding to hold every food pro-
quot guilt OF impurities until proved
| innocent. In this respect the treatment
differs radically from tho practice in
| the courts. Doc Wiley started it when
he sprung benzoate OF soda on the
| pupiic. planting suspician aSans,
every food product that doesn't carry
IT'S character OH its face rs In the case
of radishes and Lima beans.
The maker OF icc-cream has borne
the burden along with the maker OF
pickles. From time to time arises the
man with grievance who confidN7
TO the public that all commercial ice
cream Is made from milk powder
water and sundry petroleum products
winch serve as navorng and coloring
matter.
1t is this kind OF reckless state
lnent said l. Fl. Fill. manager of the
Purity Ice Cream Corporation. ycstcr-
DAY, that does the Conscientious man
uiacturer most harm. Every maker
OF cc-cream who has progressed from
the hand-power stage knows that the
statement is without basis in fact. but
the public which is not familiar with
the scope of the industry. untortu-
natcly, is inclined to listen, and as a
result the ice-cream manufacturer who
observes the law to the letter and
even Soes beyond it, suffers"
Has tho Goods to show u.
~ the expense OF good deal OF free
advertising to tho icc-crcam manu-
featuring business in general and the
Purity Ice Cream Corporation in mar
ticular. 1t is worth while rechroniclins
the life history OF the dclicacy whidh
Is served with spoon for = and 10
cents across thousand Richmund
counters. The procedure is followed
by the Purity Company. and is the
practice OF every reputable manufac-
turcr in Richmond
To begin with only dairy milk is
used. No condensed milk. no milk
powders. no artificial milk: only the
original COW product. Most of il comes
from Richmond dairies. In times OF
drought or scarcity due To other causes.
milk is brought from nearby Virginia
Aries. not. however. unless they are
duly licensed and inspected under the
state laws.
In the particular plant Inspected
yesterday. the milk is subjected to a
Discrimination process. which scienti-
iically ribs ii Of all germ life. sending
IL absolutely sterile to the cooling watts
and freezcrs. From the time the dairy
cans are emptied into the pasteurizer
until the frozen cream is ready for
packing and shipment the process is
wholly mechanical and is free from
human touch
Chemical Tests.
a chemical laboratory in the Purity
Company's plants tests both the incom-
ing milk and the outgoing cream on
the point of butter fat While the new
ice cream law demands per cent of
hutter fat before according the produc,
the right to be called ice cream the
company, according TO Mr.. Fill per-
mits no cream to leave its plant which
contains less than IL per cent
The charge that most ice cream sold
on the market is artiiicially colored and
Favored. said Mr.. Fill. lis absurd AS
far as 7 KNOX, no reputable manufac-
turer certainly none who expects to
stay III business. is guilty of that prac-
tice. We use only genuine fruit for
our favors, all of which are made
under our own supcrvision'
trip through the plant confirmed
the belief that If impurities or germs
Turk in the manufacture OF ice cream
in Richmond. they do so under OK
trcmciy hostile conditions. Those who
buy the great American dainty across
Richmond counters may do so with
renewed faith that they get for their
dime genuine dairy product. and not
cotton batting upholstered with frozen
water and powdered chalk.