New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1913-11-09
SUNDAY MAGAZINE FOR NOVEMBER 9 1913

which is widely advertised by the Mueller Boiling
COMPANY a local concern, which has not hitherto lg
,ired heavily in this market They're pushing their
goods with page and halt-pagc advertisements IN the
local press conicmning reusable shoppers OF all sorts
Incloscd find specimens Of their advertising lhey
make a strong point as YOU will see, Of the tact that
reusabe corks and china shoppers germ carriers and
unhygicnic from every standpoint Feel the compet.
ton heavily. Advise investigation OF this new device
AT Oscar Phillipsons last night" said Sweigcrt
"A few DAYS later my wife was thirsty, and they
brought in a bottle Of AIueller's ginger ale ! must
acknowledge that that stopper he's using Is a mighty
convenient thing All YOU have to do IS give II p"'a'
and its of | begin 10 believe that we passed mp
good thing when we turned down Darlington system
That's what told YOU at the time, retorted Braun
who hadn't done any such thing but YOU insisted tina.
we couldn't afford to throw fifty thousand dollars
worth Of equipment into the iunliheap.'
And still say so.7 said Sweigert. But It looks
now ike it isn't up to us to choose Contound these
new Improvements, They keep man poor. Adver.i,-
ing is making the public too smart nowadays is
running conservative business. No sooner does con-
Germ get firmly established and is running along smooth
Is. when somebody gets idea and starts diSsasy.
ing the people with what they have had.
Did YOU ever notice, though, replied Braun, "t.a.
firms that advertise seem TO make money out OF Il; RS
the olitimers like us who won't be convinced that times
are changed who get hurt. He glanced quzziSa.E ~
SWeigert August whether want il or not We Sc
got to adopt the Little Giant stopper | stopped ~
their place yesterday my way home, he continue
apologctically and | saw young Bederman there
from St. Louis Darlington tells me that they We placed
an order for a hundred thousand dollars worth ~
equipment If that's true, before long the whole trade
will fall into line It's just ike it was when typewreri
came ont. We wouldn't have EN-; but our competitors
changed our mind for us. Nowadays folks cant 20
- ., J "a Of for I
and more enterprise what decides policies. II we
don't follow the procession, we fall by the waysie ]
asked Young Darlington TO come over here this after
noon"
what would it cost to put in Carringtons machine.
Braun produced his notebook I've got an estimate
here. Take down the figures
we ought 10 be able to rule off the investment N
ten years unused Swcigert "Now lets see how much
difference we save on the tin shoppers.
And don't forget to figure that three men can do the
work of five. suggested Braun
Oscar" exclaimed Swegcrt with surprise, 1t a.so-
mtcly an economy. Why didn't YOU see it before,
"Oh, its the old story" sighed his partner. when
a new thing comes along everybody tries 70 tnd ou'
what's wrong with it, It's smart man who looks Tor
the advantages first and calculates the afterwards
Mueller fooled me. | never credited him with so
much enterprise"
"Alucllcr?" jcered Braun ~ lot he had to do with
IT, That fire of his cleaned him out and he had 20 put
in machinery. Karl Darlington caught him at the
right minute and made an inside deal with him.
heard that they spent five thousand for him.
why should they do it," asked Swcigert
TIL answer that said Karl at that moment entering
the office. None of YOU botters would realize tina,
improved machinery always pays for itself in the long
run. Without exception You
calculated what it would cost
n YOU to discard what you had,
EQ instead of figuring how You
would benefit. We were FOL
Way lowing the wrong plan. but