The Washington times., 1913-02-01
Average Production of 200, 900
Cars Annually Will Be Taken
.-N f.s
Care of for Many Years.
MUST BE CONTINUED
ON ECONOMIC LINES
One of Best Known Builders in
Industry Gives His Views on
Future Output.

The United States is the most wonder
ful automobile market in the world
market which will take care of an
average production of perhaps 100000
cars year for a great many years
But like every other industry, the
automobile business must continue as
an economic manufacturing PROPOSE
ton. A few years ago they used tc
speak of the automobile game" Build
ing automobiles is not a game. 1t Is
serious and staple business.
81 believe that If the American mark
ct is not crowded there will never come
time of serious slump or famine in the
motor car Industry" said Hugh Chalmers.
who enjoys the distinction of being one
of the best known men in the automo-
bile industry. Gradually, the over
producers and the underbuilders are
being eliminated he continued. 1T is a
direct application of the law of the
survival of the fittest. The public VIII
only indorse those cars which are man.
ufactured by souno, conservative ceu-
panies. .. .. ..
1T is necessary to discuss the per-
maneney of the motor car. There is
no question but what we shall have
motor cars in some form as long as
there are people to use them. Some day
we may fly through the air, but the
very nature of our lives and of our cul-
ture will make IL necessary for us 10
spend most of our time on the GROUND,
and certainly the most highly developed
form of land transportation Will al
ways survive.
Will Build Car Complete.
The question of who will build the
automobiles of the future is being
threshed out today. The solution is
being found in economic conditions. In
my opinion the manufacturer who is
building most surely for the future as
we'll as for the present, is building up
a big plant in which to manufacture
most all of the parts of his car. He Is
making automobile building manufac-
turing proposition, which means that
he 10 saving in the manufacturing cost
wherever possible and putting those
workmanship, more conveniences, and
finer equipment Also, he is taking a
small margin of profit. only enough to
give him a just return on his invest
naent, because he wants TO On market ms
HE is striving for big production
that is, production big enough to en-
Able him. to take every. advantage OF
the markets in which he buys nus raw
tlaeteriais But he is carefully holding
his production down to; his own retail
market. He is being careful not to over
produce.G So
Future Depends Upon Service.
Looking over the cars which stand
well in the public estimation today, you
viii find that the same cars were well
regarded three. four or five years ago,
The cars which are built today must be
Giving service five or more years from
now. IL they are TO continue in public
favor. The time has passed when the
entire production of a factory can be
sold each year TO new class OF people
Service counts. The automoblie Is no
longer simply a luxurious toy. 1t Is
necessity Of our civilization. and the
moment a thing becomes necessity its
possessor Is more inclined to use IL just
vas long as II will give good service.
\ (which brings up the point that the
she motor cars which are to continue
high IN the public favor for period or
five or more years must be built by a
company Of such sound financial stand
ing as TO insure uninterrupted service
throughout the life OF the car.
There never will be built any piece
ef machinery that will not require sery-
ice from the manufacturer People WIN
have accidents, and, even without ac-
cjdents, any piece of machinery which
Is used steadily over long period OF
time will need a certain amount OF re-
placement of parts. Therefore, man
sitv and who expects TO secure un-
interrupted service from II. must buy
fhe product of a company which is per
manent. He wants to feel assured tnat
= sudden failure or change OF business
principles will not suddenly depreclate
his investment.
Investment a Bet in a Sense.
.-The best assurance of permanency
an the automobile industry Is a big
c,,ff
clean business record and plenty of
capital. Certainly those companies
which have invested five and six mill
lions of dollars in their plants are not
risking such vast sums in any precar-
Sous enterprise.
IA mans Investment in his business
may be regarded in one sense as a
spirit of chance in connection with
business, but ii is true that the money
man invests in his business is a bet
which he makes that his product Is
good, that il will give service to buy
ers, and that he Will continue in that
business indefinitely. And certainly no
man or group of men will wager the
live or six millions of dollars which
represent their entire fortunes. unless
they intend TO do all that is possible TO
win the wager: in other words TO stay
IN business permanently and manufac-
ture a product which shall make good
with the Individual users.
. AFTER all, the average driver Of A
car is not particularly interested ir
the kind of clutch, the type OF lubri-
cation system. or the method of cool
ing the motor SO long as all of these
functions are performed IN such Il way
as 10 guarantee the satisfactory opera /
zion of the car. What the owner wants
te serYice-a car which has endurance, |
suoothness reliability. comfort, conver
fence and good looks. Good looks Is
something every buyer can see. Con-
yenience and comfort are qualities hc |
can test out without unusual effort. En- |
durance, smoothness and reliability |
are largely matters OF reputation. He |
must accept the experience Of owners !
OF the came make of car. He must !
know the company and learn whether |
ffs cars have in actual service |
during the past several years proved |
that they possess these qualities" |
T, IoinS Sales Force,