The Richmond Virginian. (Richmond, Va.) 1910-1920, 1913-03-16
Front Almost Entirely of
Glass. Afording Light
and Air
TO SELL EVERYTHING
NEEDED IN THE HOME
Interior Very Attractive and
Will Embody Many Fea-
lures for the Comfort
of Patrons

In a brand-new building-one of
4he handsomest on Broad street--witn
a. hraud-new stock of goods, Rlch-
rnond's newest department store
weisberger' s--wili open for business
Wednesday morning bright and early.
The building, which is between
Third and Fourth. on Broad street,
north side, has Just been completed.
and is one OF the showicst stores on
the great shopping thorouEhfare by
reason of it's size. architectural beauty
an dthe glass front The street moor
p front is entirely of glass, devoted TO
huge show windows, while the three
upper floor fronts are as nearly ali
glass as safety permits giving unusual
advantages for daylight and air. me
front is topped by huge electric
sign hearing--said TO be the largest
in the South-the one word, So" eis-
berger
Interior Attractive.
The interior of the store Is even
more attractive. Every uneSSentiat
pillar and column has been done away
with to give space to stock, ana the
result is pleasing TO the eve in that
IL, presents an unbrokeu view Of q be
wiidering array of pretty things.
The passenger elevator occupies the
direct center Of the building, white
suspended balcony In the rear, that
stretches the entire width Of the store.
il to be used for offices, and for the
cashiers cages. The fixtures through
out are quartered, polished oak, max
Ing very SNOWY store,
in addition to the line OF goods car
ried in the basement, there will he
great soda fountain. which MIR. Neis-
berger declares, win be the hand
soonest fountain in Virginia. and
lunch counter and cafe for the stores
patrons.
The feature Of this store that makes
IL different from other Virginia stores
Is that ii will do business on the
metropolitan idea of selling everything
for the home from pin 10 a steam
engine.
One of Chain.
The weisberger company conducts
a ckrain Of stores in the West, and by
. reason of this great purchasing power
one man doing the buying for all
the stores and In enormous quantities
the management is enabled to put
prices down at rock bottom.
MIR wetsberger comes from Ohio
and brings with him only the expert
enced heads Of departments, all clever
gentlemen. who have brought their
families with them, and who wil
make valuable additions TO Rich
rnond's social and business life.
Said Mr. Weisberger yesterday: Il
like your city and like your peo-
pie The city is progressive, and
Il il growing rapidly. l can see that
at a glance. hope to become idenp-
fed with your business organizations
and the business life of your city.
entering into everything that Is for
the upbuldng Of Richmond. This
liz to be my home in future
Something Different.
I'VE are going TO give Richmond
something different in the depart
Ynent store line" continued MIR,
Weisberger There will be absolute
~ nothing in the home which this
store cannot furnish, from dressing
father. mother and the children to
fitting up the house from the kitchen
70 the garret, In our basement we
will have a complete line OF house
furnishings and domestics On the
first floor we will carry dry goods,
ladies' furnishings, mems furnishings.
toilet articles, laces and large de-
partment OF mems, boys and misses
shoes. Our second floor Will no dc
voted to the largest cloak, SUIT ana
waist department in the city, as Well
a. millinery, with mems. boys and
fourth floors will be DEVOTED 70 furnt-
ture. carpets. rugs, curtains, ltnoieum
and graphophones.
'sThe policy OF this store Will he to
give more for the money than any
other store in the State. Every article
will be guaranteed to be as repre-
scented, and If goods are not satisfac-
tory money will be refunded without
question. Our aim will he to satisfy
every customer who deals with us.
have nothing but the kindest feeling
towards all of your other merchants
In this city. very few of whom 1t has
been my pleasure to meet. This store
will be run on Western progressive
lines. which embrace very large sales
and very small profits. giving the GUS
toner the benefit of our vast pur-
chasing power and our factory CON
nections, where we manufacture our
: own goods. and are thereby in posi-
ton TO sell them without any mid
dleman's or jobber's profits.