The Richmond Virginian. (Richmond, Va.) 1910-1920, 1913-09-21
G Coronation Takes Place Tomor-
row Evening at 8 O'clock
With Mayor Ainslie Acting
as Prime Minister
FOR SIX DAYS SHE
WILL. RULE RICHMOND
Merchants Work Overtime Pre-
pairing Displays for the Great
Celebration--Evefything Will
be in Readiness When But
ton is Pressed
All hail, Dame Fashion,

All hail, Dame Fashion,
From the moment Mayor Ainslie
xives the signal tomorrow night at
O'clock until the curtain descends on
Fashion Show Week at midnight FIJI
DAY this mythical lady, who. WINE
hot exactly directing the destinies OF
femininity. controls so largely us
thoughts and movements. VIII hold
sway in Richmond, and her deVo'eu
subtecfs will gather from the TOUR
nuarters of the State To pay homage,
Let no mere man get II into MS
head. either, that the styles are mo-
nopolized by the dealers in headgear
hnd rowns~--there arc fashions IN
keweirv. furniture. house furnishings
and a thousand and one other Things
khat go to adorn either the person OF
the home. and the retail stores ~hlch
Eaeal in these things will be on dress
harade the coming week.
Mayor to do Honors.
Mayor George Sinslie VIII open
h7lchmond's great fashion show Mon
dan evening promptly at clocN.
Hrhen. stationed, at Eleventh and Broad
streets, he will give the signal for the
nrtng Of skyrockets. the lighting OF
red fire. the flashing on of pouie-
ward lights. and tho raising or the
cnrfa,ns of show windows all along
broad street and Main street, ana
down Se.enth from Broad
The lights along the streets VIII ne
cut out at FIVE minutes before
o'clock. putting the retail street IN AZ
most total darkness for the short time
before he display comes on with
64ourish The F0CKCrs WIT Ut srfft ny
n the City hall over the vacant lot
nj Eleventh and Broad. Red fire VIII
burn on every corner Of Broad from
Monroe to Eleventh, ON Main from
Fifth to Seventeenth. and on Seventh
between Main and Broad.
The window-veiis will rattle mp si"
simultaneously at the signal.
window dressers throughout the re
kail district were worked overtime yes
kerday. and will be busy all day to-
mnrrow throughout the retail district,
but everything viii have received the
nnishtnE touches by the time Mayor
Ainslie gives the signal fer the cur
ratns to go up, and visiting shoppers
mo matter how discriminating theS
NAV be--are promised real treat. IN
fact the merchants have no hesita-
lion n, declaring that when II comes
10 styles Paris has nothing on RAch'
nond.
Simultaneous Openings.
For long years past the plan wal
Followed in Richmond that obtained
In other Southern c!ties-the various
ktores had their openings at various
ktmex. to suit their own convenience
with the result that those whe nac
The misfortune TO be lato lost nas'
hness after going TO the expense o.
decorating and advertising. Inc re,
kail Merchants association conceived
khe idea that IL would be an excellent
hplan----advantAgeou both to the ner
chant and the shopper-~if All tn'
Richmond retail stores would arrange
TO have their opening the same week
spring and fall and incidentally fnF
IRISH some added attractions for TN
put-of-tovn shoppers so there wouie
hot be a dull moment for them wnli'
they were In Richmond The Idea wa
readily adopted by the members q
fhe association and the Fall Fashion
Show Week. which is to be inangu
Rated Monday night. will usher II
khe governmental venture. If this is
success, the Retail Merchants asso
citation will Immediately set ahou
planning a great fashion show wees
Tor the spring. to be held probably
In April, which will be conducted OF
y more elaborate scale ana VIII ar,or'
greater opportunities for embeliish
nent.
The idea is to make Fashion SHOW
Week to the retailer what Better Ac
uuaintance Week is to the manufac
kurer and wholesaler. Richmond i
the logical shopping place OF IN
state, the Just as It is the iogica
market place for the merchants o
Virginia and the Carolinas. Tn
shoppers who visit the capital thu
week will find In the Richmond store
Everything to adorn the person or tn
home as might be found in the larg
est stores of the larger cities and
prices as cheap or cheaper. ana the.
can bring into the calculation the saw
ing of railroad fare
Strong Men Behind Movement.
The Retail Merchants association
has worked faithfully to insure tn
success OF Fashion Week and visi
tors to Richmond will not be disap
pointed.
The officers OF the association "A
this time are Charles T. Norman
president: Samuel Cohen and Car
Boshen, vice presidents. L. II. kauf
mann, treasurer and VILLAIN a
Clarke, Jr.. secretary They and IN
Following compose the directorate: J
q. Corley. Walker C. Cottrell, f. a
Dietrich, Fed Jurgens. Julius {
Levitt, w. G. Malone. James Il. Phil
hips. Jr., w II. Schwarzschild Nose
Thalhimer and Horace s. Wright.
The committee which Is in charg
or Fashion Week display Is compose
OF Isaac Cohen (chairmanl, l. y
Kaufman, Samuel Sutherland, Il
Carl Boschen. w. Fl. Schwarzschilt
Raphael Levy, J. q. Corley and WIN
liam A. Clarke, Jr. a.
Organized in December. 1905. n
body of men has done more to pro
mote the business interests OF III
the city in that time than the Reta
Merchants association. 1t Is com
posed OF the leading retail merchant
in all lines In the city.
One of the aims and purposes q
the association Is the promotion &
Il. !. A....A~.a $500 scl,ird Iaauo