Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1913-11-09
HAYNES OPENS
NEW JEWELRY
STORE MONDAY.
Fortune Spent in interior Fur
nishings, Carried Out in
Louis XVI Style.

.r1e Fguxene V, Haynes Jewelry
..ompany will entertain its patrons
and friends Monday afternoon from
4.21 to g.: 80 o'clock with a musical
rrogram at No 40 Whitehall street.
n celebration of the completion of
ne new store. Wurm's Orchestra
will DIay. The store win be open ell
dav for the inspection of the public.
II win be tastefully decorated, and
Mr.. Haynes will give carnations TO
tae women visitors.
The Haynes concern has just COM
..ared ten years OF business in At
.au.a A year ago Mr.. Haynes de-
..arf that his firm must move and
that it must have quarters that would
Y. credit not only to Atlanta, but
fiji, a gttv as large as New Yorf1. He
visited Paris and Berlin, inspected
-0, leading jewelry shops, and camo
.ume with the latest ideas and some
IDEAS Of his own
Hantz & Reid, architects, were
.onsulted, and produced drawings of
an establishment to embody the best
t-atures Of the Louis XVI period.
That is the character of interior and
exterior. The front of the store is
mike ANYTHING in the South, with its
Golden bronze, its madonna medal
.ru and ornamental stone work, all
p white marble and white terra
.ott8
Interior in Louis XVI Style.
THE same scheme was executed on
..- interior, in the simple panels that
--re characteristic Of the period.
Likewise in the great chandeliers that
mad such a vogue in the time of King
Louis
ON the left as one enters are the
shelves for cut glass, then places for
-tlvsrware. and on the right, the ex-
pert watch repairer's office, richly
furnished and beyond, more cut glass
md silver. In the center is the
horseshoe diamond case, where dia-
monds and pearls in pieces as high
a- $1,000 are kept. Beyond this case
Ira others containing various kinds Of
eweiry.
In the rear of the store will be a big
mahogany revolving table, where
hings for the dining room will be
placed as they are "in real life Also
IN the rear are the offices, and up
stairs the manufacturing department.
The building is three stories and
easement Plain mahogany, without
trimmings Of panels, has been used.
Marble bases have been worked ar
isugaHy around the fixtures. Scores
NJ frosted electric lights rim the cell
ug on the second floor is 9. private
room for the inspection of diamonds.
Every comfort has been provided
+or patrons. There is a private tele-
phone system, wash and cloak rooms,
rte, Radiators are set in the walls,
out II the way and out Of sight.
Fortune for Furnishings.
TWsatv- I'VE thousand dollars has
been spent on the store, excluding
stock, 10 provide the proper setting
for the best in the jewelry business,
and To make a business home where
Atlanta people may go and get honest
.aWelTy values This latter point is
worth stTessing. Let Mr.. Haynes tell
We expect to carry absolutely
nothing but solid goods, no alloy, and
we want the public to know exactly
what they are getting. After years Of
study in dealing with customers, I
ind that they appreciate square
methods and high-grade goods above
everything. Occasionally we get
stones which are slightly faulty.
These are assorted. set to themselves
md offered to patrons at a reduc-
zion, and buyers are told exactly what
"dey are buying. We try to avoid
imperfect stones, but they will creep
~ and we don't sell them as per-