Elmore County Republican. [volume] (Mountain Home, Idaho) 1910-1915, 1913-02-15

ness ranks fifth in the United States
in the number of people employed
value Of products and value added by
manufacture. 1t ranks seventh in
the amount of capital invested In
equipment for carrying on the work
The demands upon the business fol
skill and speed and accuracy CORES
pom to the demands upon railroad op
GRAFTON for skill and speed and safe
ty, and concentration of energy tt
secure speed or quickest delivery
must be at the sacrifice OF accuracy
in the one as it is of safety in the
other. The public is willing to pay
the price II it can secure the desir
ed service. 1t is always ready tt
take advantage of better prices II the
price is based upon approved prin
ciple, but not If based upon prin
ciple that spells retrogression.
To make this thought clearer, the
public wants the employee to be vel
paid; it wants the equipment to be
earning such returns that the best
brains can afford to operate it and
maintain a well-organized and eff
cient working unit. In contrast with
this is the "cut-price" man who In
stalls cheap plant, pays low wages
and at uncertain periods, demoralizes
prices, gets in debt everywhere he
can, compels his creditors to patron
ize him to get even, and sooner OF
later fails, leaving heavy liabilities
and no resources.
This article is designed to deal
with the subject of public printing
and especially so far as 1t affects
newspaper printing. but in relation
to all classes of printing, the new Of
fetal who lacks experience Is dis
posed to ask for bids and deal with
the lowest bidder. Experience teach
es him that this puts him in touch
with the poorer quality of material
and workmanship and it is not salts
factory. The printer handles paper
that varies from five cents pound
to fifty cents, and inks that vary from
ten cents a pound to ten dollars a
pound and there is room to adapt the
to the prices to be received
Therefore the experienced official
seeks a reliable printing house where
he can order what he wants and know
he will get that quality and at the
time he needs it. These natural
hold competition in res
traint.
The subject of public printing is
worthy of careful study by our best
men, and because of the rapidly
conditions it is unwise to
stick to obsolete methods. The
printing business Is SO rapidly rev.
that it offers new posi-
bilities each year. The commercial
value of the printing business in Am
erica to-day is million dollars every
"a hours. At the beginning of the
present century it was trifle less
than half of that. 1t has doubled Its
usefulness In less than twelve years,
and appears capable of repeating
this feat In the next ten years. 1t is
not doing this by increasing the
of plants, but by increasing
the efficiency of existing plants
increased skill Of the hand
and brain and the machines operated.
During the year 1912 the number of
that failed or went out
of business was 1850 and 1886 new
ones were established making a net
gain OF SO. The percentage of dali
les to the whole number now publish
ed in this country is II per cent; the
rank 70 percent and in Ida
ho the percentage of dailies and
weekhes lis slightly higher while the
periodicals and monthlies are fewer.
Two thirds of the values of the
printing houses are in advertising,
and while advertising as such Is the
subject of some sceptical ridicule,
yet it is here and is necessary and
line of human activity
and may as we'll be accepted. The
first news service ever offered in the
present state of Idaho was unique in
that 1t was unaccompanied by adver'
Using and it failed. 1t was the work
of some prehistoric race, carved on
lava boulders on the site Of the city
Of Pocatello, and about five minutes
walk from the present Pocatello Tri'
bune which with a smaller force and
connected with its news
service, does a million times as much
each day as did these others the an
cesters Of the Aztecs.
The first advertising ever done In
Idaho was by Captain Clark in 1906
when he mentioned to the Nez Perez
chief in north Idaho that his peo
Pile back in st. Louis had book tell
ing the way to Heaven. Results
we're slow in those days and 1t was