The Birmingham age-herald., 1913-06-25

| pooketbook Acting as the reception COM
mittee were Mr.. Shelby, Mr.. Burton, b. f.
| Owens of the Cable. company of Chicago
and the local attaches of the company,
who showed the visitors every courtesy
and attention escorting them throughout
the building and explaining the several
| interesting features.
The Ground Floor
! The ground floor is used for the gem
eral reception room, the private office OF
! Mr. Shelby, president of the company, and
the general offices. The elegance that
marks the entire building is manifest IN
! the artistic arrangement of the office, its
mahogany furniture and fixtures and its
exquisitely decorated walls. mural
piece dipicting "rhe Moods of Music
forms a fitting background for the re-
eepton room and office.
The recital hall modelled from the Louis
WI period is also an artistic triumph.
The interior finish In delicate green and
pink and white presents a most pleasing
appearance. The stage and dressing
rooms are admirably placed and fitted
with all modern conVeniences. The seat
ing capacity of the hall will be pver SOC
who can be comfortably aceomihodated
in theatre chairs of the newest design
and type. This hall will be placed at
the disposal of churches and musical So
cieties A feature of the han is the alb
sence of posts or any other distractions
TO impede the view of the stage.
On, the second floor are located the
private office, of Mr.. Burton, vice presi-
dent and secretary, and a sales room
for various makes of pianos. The third,
floor has been leased TO Lovenan, Joseph
& Loeb as display rooms for the office
furniture department.
Sales Rooms on Fourth Floor
The principal sales rooms of the COM
pany are located on the fourth floor
which consists of a series of handsomely
appointed parlors in which are displayed
the several makes of pianos handled by
the company. Each parlor has a distinc-
tive color scheme in keeping with the in-
struments displayed. Mirrored doors of
colonial pattern divide the apartments
The walls are sound proof making it
possible for player to perform in each
parlor without disturbing the other The
parors are fully in keeping with the rest
of the establishment. On the fourth floor
is also located the headquarters of the
equal suffrage league of Birmingham,
the members of which added to the pleas
ure of the occasion yesterday by OPEN
ing their rooms to the visitors and serv-
ing delicious fruit punch. On this floor
are a number of music studios for the
use of the musical life of the city. They
were planned specially for this purpose
and every attention is given to light and
air. Many of them are already. occupied
by local musicians. 's.f.
With the exception of the hardware, it
is said that a piano could be built on the
fifth floor so complete is the equipment
of the workshop and repair rooms on
this floor. A most interesting feature OF
the opening was visit to this depart
ment where skilled workmen were build-
ing or repairing pianos. They were seen
in all stages of construction and repair,
The circulating music roll library is on
the fifth floor This is a. fine collection
of the rolls for the inner-player piano
where for q nominal sum music rolls can
be exchanged thus giving a subscriber
the advantage of all the choice music of
the library at a very small cost.
Business Very Successful
The story of the Cable Shelby Burton
house is one of success from its begin
ming, but success attained by the EN-
ereetic application to business of two
trained and ambitious men, In the first
place the Gable company of Chicago is
recognized by the trade to be a leader
in the manufacture of high grade pianos
and nner-players. Established in 1880,
the company by the merit of its man.
ufactures and its absolute ethical method
Of conducting its business is not only
recognized a leader in the United States
but throughout the civilized world. The
company today is capitalized at s6000,000
1t was at this school the two men who
today have made the name of the Gable
company famous throughout the south
gained their first experiences. 1t was
that training they received while con-
nected with the Cable company that has
enabled them to become business part
ners of that great company and to estab-
lish firm that is destined to take front
rank with the leading piano firms of the
SOUTH