Devils Lake weekly world. (Devils Lake, N.D.) 1911-1914, 1913-02-14

to say the least, rather d;scouraRins
whom manufacturers have been forced
to change their labels ON patent med.
icines and drugs, telling the truth with
regard to the product, to ind that
there is being distributed through the
town and state circulars, almaaaes,
in our leading daily papers, parading
tho wonderful virtues Of the product
which rs admitted by tho change Of
the label to be fraud. And why il
this made possiblei Because the law
prohibits false branding or labelling "
products and says nothing with regard
to the character Of the circular, OF in
formation, or Advertisement, that goes
to the public. Is it right; Is it honest;
is it truthfulfThen why should it be
permitted. Why should the people be
educated to expect virtue in certain
medicines which are known by those
who are posted to be fraudsi So long
as they are permitted to be advertised
even though they are for sale under q
different label,--a truthful label-,the
public think that they are as repre-.
sented in the advertisement, and are
in conformity with the requirements
Of the law, when in truth deception
and fraud is being practiced.
To put stop to this and to make
possible honesty in the transaction Of
this kind Of business, the department
has recommended for the considefa-
ton of the legislature q bill entitled
Honest Advertising, intended to put q
stop to false, deceptive and misleading
advertisements, whether they may be
given on the label, in circulars, in al
manaes, on posters, or as advertise
ments in the newspapers. Such .
law would do no harm to any honest
business.
If there are not enough good quail
ties in product which caa be made
a talking point, then it would he bet.
ter that that product be not sold. II
you believe in honesty Of advertising,
then We ask that you lend your indu.
ence towards the enactment Of Q Law
that shall make honesty In advertising
possible for those who would do what
is right but are often forced to fol-
low, the same deceptive methods thai
the quaek oses.
The department recommends the
legislature 70 conside, davorably Z
law, the esseatia} featares TO Be a.
follows:
| Section I. "Any person, arm, cor
poration or association who, With ~
tent to sell or ia anyvise dispose Il
foods drugs, medicines, merchandise
securities, service, paints, vasnishes
oils, clothing, wearing apparel, ma
ehinery, az anything e6ezsd by sud-
person firm or corporation or sssoefa
tioa, directly Or indirectly to the pub
lie for sale or distribution, Of with In
tent to increase the consumption there
Of, o, to induce the public in aaJ
manner to enter into any obfeatio,
relating thereto, or, to acquire till.
thereto, or an interest therein, makes
published, disseminates, circulates, o,
places before the public, OF causes, di
rectly or indirectly to DO made, pub
lished, disseminated, circulated, .,
placed before the public, in this state
in newspaper or other publication, o.
in the form of book, notices, hand
bill, poster, bill, circular, pamphlet
tag, label or letter, or in any othe,
way, an advertisement Of any sort re
garding foods, drugs, medicines, pat
ent and proprietary products, mer
chandise, securities, services, medica
treatment, paints, varnishes, oils,
clothing, wearing apparel, machinery
or anything so offered to the public
which advertisement contains any q
sertion representation OF statement u
fact which is untrue. deceptive o.
misleading, shall be guilty of mis-
demeanor.