The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1913-01-17
PRICE THREE CENTS
inflated Horsepower.

These are days of wildcat horsepow-
err IN motoreycledom. Irresponsible
makers are advertising their machines
with greatly oyerrated horsepowers,
and by this method eudeavoring to
distract buyers from the standard aud
honestly rated makes by the false
promise OF greater value for the mo-
ney. Temporarily, at least, this de-
liberate Misrepresentation may prove
somewhat annoying to Indian deal
ers. Eventually, however, buyers
will awaken to the fraud which is be-
ing practiced, and then the manufac-
turers of horsepower on paper will
come into their just dues.
In the meantime, Indian dealers
have no cause for concern over posi-
BILE loss of sales, for they are provided
with most effective ammunition for 81
lencing the paper aud ink batteries of
the horsepower pirates. The He'd
strom motor, used exclusively in the
Indian Motorcycle, always has deliv-
cred more power in excess of its rating
than any other motorcycle in the world
without exception.
IL has full 81 inches piston dispace
ment, as compared with some motors
of less cylinder cubic capacity but
higher horsepower rating and actual
piston displacement OF fifteen Ameri-
can motorcycles disoloses some glar-
ing examples of promiscuous horse
power imitation. Under fan propeller
test, which brings out every weakness
in an engine, the Hedstrom motor de-
livers it's rated power at the normal
speed of 400 r.p M, or about 90 IN.
phi. on the road On the other hand
'promsepower" motors are "ratedp
on alleged output when running their
heads off for brief test block, aud
under no load whatever. There is
distinction with difference right
here, and 1t comes out when the rider
dian.
Taking cosni2ance of the liberties
which other makers are pre-empting
with the use of the term "horsepow-
or, The Hendee Manufacturing Com
pany hereby assert, unqualifledly, that
The Hedatrom motor surpasses in
speed, power. economy, reliability,
durability and general efficiency, every
other motorcycle in the world, regard
less OF rating or piston displacement.
While this bold statement may seem
like the height of recklessness, such
is far from the case, for they know
whereof they speak. 1t il nothing
more than calm. conservative asser-
tion of fact, based on what the He'd
strom motor has done. Its record
is absolutely far aud away beyond
that OF any other motor OF it's kiut
! anywhere. The ,Hedstrom motto
I folds all nislciai fecsa IL from oye-llttii!
ometer 10 "a honrs. No 0Iner motor
cycle engine ever bias travelled 81
much AZ 80 miles mt record spee
without breaking down.
On this uuparalleled pedigree OF
marvellous performance, supplement-.
cd by the efficient daily service rem
, dered co. 900 satisfied riders, through
out the world, is based the emphatic
q of the superiority of the He'd
: strom motor and the Indian Motooy-
Gle over all others. Conservative
power rating always has been "a prom
inent attribute of the Indian. No
other motorcycle has been equal to
the task of even approaching its
record, let alone duplicating it, aud
few have attempted the feat.
In the face of these indisputable
proofs. IL is difficult to understand
how any thinking person long can be
, deceived by inflated horsepower rat
ing. The reputation OF the Indian is
founded on performance, the only
true and tangible basis for determin-
: ing motorcycle value. Promise is
but an unlisted security, widely dealt
4 in, but almost invariably val
. ueless in the market OF make good. "
When better motorcycle than the
1918 Indian 10 built, The Hendee
: Manufacturing Company will build it,
c They so pledge it.