The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1912-12-13
HelMe ADOPTS PUBLICITY.

HElMe ADOPTS PUBLICITY.
Publicity is a cure for many evils
and is being adopted more and more
in various lines OF effort on behalf OF
the people Now James w. Hclme,
the newly appointed state food and
dairy commissioner, who takes office
the fret Of the year under Governor
Ferris, being promoted from deputy
commissioner to the head Of the de-
partment, has decided to use publici-
" in making the food and dairy in
! spection work mean more 10 the peo-
| pie Of the state. Gilbert Dame the
present commissioner, and who. ii is
understood, will be named chietdeputy
! by Helmc, has succeeded in taking the
department out Of politics and making
II good for something; he has en-
ployed efficient deputies and greatly
improved conditions and Mr.. Helme
HAA pOFfo hNNRAAAb TINS lAASR'NAAph hf
TO its present state OF usefulness. In
addition he has plan which will
make the department unique. lie an
nounoes hc will use newspaper space
literally. in which he viii bulletin
things which guide the people in their
marketing,
Here is my idea" says Helme. We
aave been accustomed in the depart
ment to send out a monthly bulletin
showing the authorizations. etc Nc
lind that costs heap of money, and
few persons ever see them. propose
to place in newspapers the result Of
our Investigations For instance, I
find that John Smith has been selling
watered milk. purpose to place
warning against smiths milk in the
bulletin.
In one city. at least, ia Michigan, Il
concern is selling coffee which is not
coffee at all It is advertised in this
way for coffee. Try our lS-cent
brand, Now, the ID doesn't say this
stun is coffee, but it gives that i'm
preston. To meet the demands OF thc
| food laws d slip is enclosed which de-
scribes the stuff as coffee compound.
Nov, il is not coffee at all. vi course
the buyer doesn't know what coffee
compound is. I propose IN tine weekly
bulletin 70 tell the people what coffee
compound is, and to let the people
know they are not buying coffee when
they pay Tor this.
Again, the food laws provide that
renovated butter shall be marked in
some way and the custom il 10 style
it process butter Now that is the
poorest and cheapest butter in the
world propose TO let the people
know through this bulletin what pro-
cess butter is And in this same con-
A
nection ! propose 10 tell the public
how they can tell process butter from
real butter by simple little test each
housewife can make.
Il propose also TO notify the people
in this bulletin how they can tell adul-
terated sausage and ali other similar
fake corrections. That will make 1t
possible for each housewife 10 become
her own dairy and food inspector in 4
certain way.
| 1t will be vi great nelp to each
person buying II will make the dc
partment really mean something 10
the people. II will in that way expose
ali the adulterated foods IN language
that the housewife can understand
and II she wants to ouy them then she
vii! know what shc is buying
Il want the department TO be some
thing besides mere state job paying
la salary. J want II 10 be of service
to the people and in this method OF
publicity J believe can reach all the
people and carry out my views"