Deming graphic. (Deming, N.M.) 1903-1948, 1912-06-21
BORDERLAND ROUTE
OFFICIALLY ADOPTED
Transcontinental To uring
Club of America Officially
Adopts Deming Route
BENEFITS VERY LARGE
Direct Result of Good Work
Done by the Live Cham
ber of Commerce.
EDITOR GRAPHIC:

EDITOR GRAPHIC:
Recognizing the touring advantage
es of the "Borderland Automobile
Route" extending from Dodge City
Kans.. to Phoenix. Arizona, and the
forceful enthusiasm. and activities
Of people along the line of the high
way, the Transcontinental Touring
Club of America has officially adopt
cd this road as a branch Of its or
ganization. Route books showing
all running details will be issued at
once, and it is the assertion of H. C..
Drum, Club Chairman of Tours, that
this highway will become one of the
most travelled roads in the United
States by Transcontinental tourists.
The benefits to the citizens and
territory abounding are incalcula-
BILE; already large number of mo-
torists have made the trip over the
newly routed roadway, and there is
little doubt but that when the Club
route books are issued thousands of
cross.country travellers will tour in
to the country leaving behind them
millions of dollars, possibly large in
vestments. a branch factory or great
industries, or perchance they may
come back themselves to settle in
the locality W h c h has attracted
them. The logic of such an asser-
ton may be readily reached in view
Of the statistics showing that $780,
600 900 was spent by American tour
lists in foreign countries last year.
The Transcontinental Touring
Club of America will start activities
at once, tending to turn tourists
over the "Borderland Route" in
consequence of which, assisted by the
most active and enthusiastic road"
workers in each community, they
will wage a campaign for member
ships along this route to adequately
and inteligently care for this travel
and the upkeep of the road and or
ganization throughout.
This organization looks forward
to large membership along the
route so that it may be sure that ac-
tivities will be fully coped with at
all times, all unfavorable conditions
overcome, and a working unit pre-
sented in each district, which will
not only provide local membership
workers who are constantly active in
their own territory, but which will
also give touring members feeling
of security and assurance that they
are among fellow C u b m n anc
friends who will at all times extend
to them those courtises which make
automobile touring a pleasure, ant
allow them to see the country to it
best advantage.
These memberships, whether III
be an automobilist or not, meaT
much to every individual citizen. in
asmuch as it means advancement t
the community in which he lives ant
in which his interests are, and to tn,
good which he brings to himself ant
his country, and which he gives t
others.
Last year six thousand automo
bile parties were attracted to Colo
rado, bringing into that state thirt
thousand wealthy investors, possibl
settlers, fnanciers, and advertisers
who circulated among probably
million Fasteners on their return
The value of such a movement t
the individual community can hard
~ be estimated, while If that man
tourists were brought into your ow
home city during the year the
would leave In that time somethin
like 100000 in actual cash expend
ed among your citizens.
Transcontinental tourists sboul