The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1912-08-04
BOX OFFICE SALE
BEGINS TOMORROW
Mr.. Chase Announces New Policy
Concerning Seats.

That the new marble Chase's Theater.
environed by the great Federal and city
structures. will open August 1s, the time
fixed originally. cannot now be doubted.
as the preliminary box Office sale COM
mences tomorrow morning at $50 o'clock
sharp, lasting until the same hour at
night and continuing every day except
Sunday until the inaugural matinee per-
Torrance, two weeks from tomorrow.
The beginning OF the advance sale and
season reservation of seats has been
awaited with impatience by Chase's i'm
mense following, and the early scenes
around the theater are likely to be as
unusual and interesting as those attend
ing the commencement of the present
baseball season.
At the present time the public is
chiefly interested in the seat problem.
This will be simpler, more equitable. and
more satisfactory than II has been in
recent years. In future only the season
reservations will be held until called for
and even in this regard the patron must
secure and pay for them a week in ad-
vance. No other seats will be held, and
intending theater-goers must either call
or send and pay for such tickets as they
wish for the week in which the purchase
Is made or for the one following. II
any unforseen circumstances prevent the
use Of the tickets SO obtained they can
be returned to the box office at any
time up to the beginning of the per-
torrance for which they were pur-
chased and the money will be refunded.
This rule will in future empty the ticket
rack Of the hundreds of best seats
which daily upon phone orders in the
past have been held out for supposed
patrons who, however, would fail to
call for them or cancel them in time to
permit them to be sold to purchasers
with money In their hands turned away
from the box Office window or compelled
to wait until the uncalled for tickets
were released from the rack twice
day. Henceforth. the management hopes
there will be no repetition of the often
heard past assertion: It's no use 60
Ing to Chases- You can't get any
seats
The official scale Of prices follows:
Nights-Box seats. 81: orchestra, IL
cents: mezzanine floor, 20 cents; bal
cony, Is cents.
Daily matinees, except SATURDAYS and
seats. so cents; first ten
rows Of the orchestra, 80 cents; all other
seats. Is cents.
Saturdays and holiday matinees-Box
seats, 20 cents; orchestra, 50 cents; meg
zdnine HOOr, % cents, balcony, . cents
There are tight stage and ten mega
nine boxes. There Is no orchestra cir
Gle. 1.-The meEzanine floor. with its un-
surpassed sight and sound facilities, is
destined. 1t is believed, to rival the or
cEestra floor. As each floor is equally
beautiful and commodious, the price dis
tinctions are, the management states,
really based upon no other considera-
items than that Of the climb" involved.
between the old and the
new Chase's as to rolite vaudeville prices
and seat locations should not be drawn,
It Is, pointed out. as the new theater's
orchestra floor is actually below the q
Street level. while in the old house the
same floor is far above Pennsylvania
Avenue; the new mezzanine section is no
higher than the orchestra floor In the
Chase's Of the past. and the new bal
cony Is no more OF climb as the
first balcony In the other playhouse.
The Chase management. in making this
Of the price scale calls
attention to the fact that It Is still much
lower than in charged for inferior thea
ters and bills in other cities, and II Il
believed that the advance In
the standard Of polite vaudeville, xhe ex-
beauty Of the new theater,