The leader-enterprise. [volume] (Fitzgerald, Ga.) 1912-1915, 1912-08-27

l.
idea is the big idea in merchan-
disc today. It's the doing of the
big business at the minimum ex-
pense. Of the dozen or SO diff
ferent departments at the En-
pire Store we daresay each OF
them is as fully complete as If
run in a separate store, while
the expense of handling it is cut
down perhaps one half. Bigger
buying power, bigger selling
power and so lower prices.
Messrs Bowen and Murphy,
just back from purchasing the
Fall and Winter stock for the
Empire Store, are enthusiastic
over their purchase for the com
ling season, The ability to handle
large quantities Of good merchan-
disc placed in the closest touch
with manufacturers Of the lead
ing lines of ladies goods, and
they say they bought with The
idea of supplying their trade and
this section particularly with the.
snappiest, most stylish lines Of
Suits, Dresses and Ready-to-
wear garments at the most at
tractive prices. Mr.. Murphy
stated that the line Of all wool
suits would start as low as SO 50
in ladies' and range upward to
$50, with exceptionally fine suits
at SIS, $3.50 and $18;; and in
Misses and 1Childrens' Dresses,
fine wool materials, prices would
range from So. SO upward. Fol-
lowing their idea as practiced in
the Spring there will be no du-
plicates in the finer suits and
dresses, and purchasers will have
dresses that are individual. In
other words, it is the idea of the
Empire Store to give the people
Of this section all the advantages
Of buying in the larger cities at
a decided saving in price. AS
every article sold by the store
carries with it the guarantee of
satisfaction to the purchaser it
goes without saying the generous
increase in stock this season will
meet with ready buying respon-
ses from the people of Fitzgerald
and surrounding cities. '9
In the mems department the
stock is unique. Hart, Shaffner
& Marx clothing which is special
lied by the Empire Store, have
gone to the greatest effort in
getting out the snappiest line OF
Fail and Winter suits Through
special arrangement all novelties
will have no duplica tes. Only
one suit of a pattern, which wifi
no doubt be extremely satisfac-
tory to the dressy young men of
the community. Over seventeen
millions Of dollars worth Of these
high class clothes were sold in
America and Europe last year to
the good clothes wearers Of both
continents. Mr.. Bowen said that
the meneof Fitzgerald fully APP
pfeciate the value sof, this line
and would be gladst to Know that
pIices this season would be of
exceptional interest,". aiIiysbgi,u,ll
And the shoe stock; well Is y you Ru9l
know we, NEWSPAPER fsEpfaappFe arr: men are
stf0pg on tbs advertised article
strong BECAUSE g7gij we .kBlRe9flg51 that
the s nan nan who ght ad ~ E am aEflh
Gle must make good and .yPqe your
rel porter r, lpQ gi esaars omet efb thsI
bost lines { On lI EtnE lpliiSe, StoFsl
shfeSllYeeb the ~ llfssyRtaq1yg glas Shoes
fof instance the, great American 4
ISL to 81 sh9esfft B 3es9aPqp11s fine
shPss aff IS 59QlIi ia an $500 bench
m%dalffs AM Mems ems sheQes. ST Asssansathee
D4r 1yfEl4y5t # o daflfand Smaltz G9QpTY
win liiilR8,Jt the ae Ladies' II llinnesi ana
GIoYegsf tepdssrriTfeetg she's b Sqrs
women and P iPt hllsfsrfi goed wear
shpesS. for Elhj ld 1raInbz ggeat, lines !
tell y99. and .pee y on the st9rea
is enthusiastic aver thlemss Faetl
/ L. Tcs