El Paso herald. (El Paso, Tex.) 1901-1931, 1912-04-15

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THE ENGINEERS WHO BUILT the levee along the
Mississippi were eminent and honest and they
were equally certain they would hold any foods that
might come. But this has been exceptional
seasOn-and the dykes have given way in places.
WE WERE EQUALLY CERTAIN had gagged
demand aright-thought might be over-sangune,
in fact But we underestimate the food Of orders
that have poured in increasing volume US thru our
big branches and dealers and thousands Of smaller
but no less alert representatives We are swamped
despite elaborate PTecsudensl
IT'S MOST GRATIFYING to see how Flanders ago.
has gained impetus with the years. It is the story
Of EMF 80" over again-and we have ceased to
marvel at the way that grows in demand, selling
itself fast turn them out. And with
scarcely any effort on part.
IT'S THE ENDLESS CHAIN principle at work
mammoth scale. When make good start
it. Every satisfied buyer tells three more-and each
OF the three tell three others-and 1t grows at a
wonderful rate
FLANDERS "S0" ENJOYS that happy state today to
an extent greater than any other And because
there is more value-Tnore automobile more quality
of performance and better looks than in any other 20
or 25horse power In the whole world at the price.
AND IT ISN'T CHEAP at any point Better steel is
not used in any automobile earth. Get that-any
regardless of price We use the best the science of
netaIurgy and Of automobile engineering specify.
IN APPEARANCE-it is just what you have been
looking for, smaller edition of q hgh-povered, high
priced car It looks $S,OOo-it sells for $780,
WE FIND TWO CLASSES Of people, mostly, buy
Flanders EGO" cars.
FIRST: DISCRIMINATING FOLK who win not
have-wIl not be ia poorly-made noisy.
under-Powered and cheap looking at any price.
THESE HAVE WAITED for years for the arrival of
a car the Of pride but moderate could buy
and drive with pleasure. They found it in Flanders
go" as in other light car But these people are
conservative too-they don't take risks or to
experiment with new models
so THEY WATCHED Flanders ego" thro three sea-
The first the usual discovery and corrective stage
was~hke most other models TkEsa she struck
her gait and for two seasons past, she has. been
steadily forging ahead till she leads undisputei.
THERE ARE TWO WAYS to buy an automobile
One IS to buy cheap because It is cheap in price
and then pay in installents the difference between
that and the value Of a good car-in repairs and
rePlaeements Of inferior psrts-and then find you
have nothing.
THE BETTER WAY is to determine Just what is the
lowest price at which really first class 90 horse
power car can be made Decide which car is backed
by the best reputation for quality and service after
ward Then pay that difference In the first place and
have not only quality but that in appearance as
wen as performance will be your family will be
proud to ride IN.
THAT'S FLANDERS ~2of you search the world over YOU viii
decide that way.
WHY FRANCE Flanders 29s0 to an extent greater than
England We exported 1000 Flanders 2o last year Of what
other American this be said?
EVEN EMF go" does not eniov the demand abroad
that Flanders "so" is essentially an American
forms European ideals engineering andards-and in com
petition with their it sells supply them
TnFA4NCE IS worm WnlIe-is worth all
more than skin deep in motor Has good to look
good A "tn carr cannot but look "tinny7
QUILL FIND ITS CHEAPER by the end of the year to pay
the $3.50 to $500 more and Flanders go" that
part as wei as performs la which the repair
bills practically to paw less and get 90
much less And have everybody know it. too.
BUT YOU'LL HAVE TO HURRY if you expect get Flanders
2o this Spring There isn't You NAV be too late
now-your local dealer be sold allotment
SO, we can't help him Only is him get
your order
AND DON'T EXPECT the dealer just because you
10 long, to take verbal statement He can't We
won't permit hin for thing bonade orders for
he has been allotted by on
such elsewhere to dealers who oversod
slRSI SEE THEM ALLhear all the
won't fully appreciate Flanders "2O" you have gotten
It And you viii you came to bu50 the
wrong carl See them all Then decide having decided deav
no longerese you VIII surely be disappointed than TO-
600 persons a year ago.
REMEMBER THE STUDEBAKER GUARANTEE and S+ud.bsts-
reputation and service with every carrying the Stu5e
baker ~ 1900