The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1912-01-13
ACHIEVEMENT
GREATEST IN Age
PROGRESS I'm NINE YEARS SAID
BY c. r. REYNOLDS TO ECLIPSE
MOST NOTABLE SUCCESS IN IN.
DusTRIAL WORLD - BUILDING
$4,000 CARS FOR 1912.

i wish everybody In the United
States who appreciates a great indus
trial success could take a trip through
the Fort Motor Co.'s gigantic plant
in Detroit" said c. r. Reynolds, Ford
branch manager here.
we talk about this and that con-
Germ as being a phenomenal business
success, but / think those who know
the real inside history Of the Ford
Motor Co., will agree with me, that
1t represents the one greatest success
in Industrial history. e
For rapid advancement, consider
ing the difficulties 1t had to overcome,
/ believe there has never been any
thing to compare with the success
scored by Henry Ford and James
Couzens and their able ~lieutenants in
Detroit.
Just think OF 1t! Nine years ago
Mr.. Ford was using a little n room
shop, which looked more like a hut
than a shop. to build his first original
stock model. He had four men to
help him in the mechanical end with
Mr.. Couzens to look after financial
matters.
To-day to look at the wonderful
factory in Detroit with its forty five
acres Of floor space, $500 workmen,
and one Of the largest machine shops
in the world, with cars being built
there, even now in the winter time,
at the rate of $50 a day, it simply
makes me marvel at the wonderful
growth the Ford business has had.
'It was the success Of the ne
model idea. Henry Ford started out
in the automobile business deter
mined to do one thing and that was
to build a motor car for all the peo-
pie and at a price the people could
pay. The battle was outlined and
the fight begun. Messrs. Ford and
Couzens never let up. They chung to
their pet idea with the tenacity of
bull dogs, and the manner in which
they have won out am sure sets a
new standard for business success.
Think of them putting out $4,000
cars in the present season! Mind
you, that means three times as many
Ford Model rs as the combined out
put of all the factories in England,
IINS I'LL bAoAA NAiV
output Of the German factories n
fifteen times as many as the combined
output Of the factories Of Italy.
concentrating every thought and
energy of the entire Ford organiza-
ton upon just N model, the Model
II, effected such economics in manu-
| facture, that they were able steadily
| to reduce the price Of Ford cars to
the sensational figure they stand at
today.
with prophetic vision, Mr.. Ford
saw years ago In his mind the n
| car that the people needed. He saw
/ at that time a demand for a a that
would be low in price and cheap to
maintain. He hewed closely to the
line and let nothing interfere with
the making and perfecting of that
car.
''Of course, the demand was there.
That is a matter Of history now:
How the people in all parts of the
world have bought Ford Model Il
cars, is well known. MI. Ford re-
garded the car as a necessity He
was trying TO create a necessity. The
wonderful sale Of the car indicates
that the people looked upon it as a
necessity. Think of the Germans
buying 375 of them during the auto
mobile show al Berlin not long ago!
Think of the Chinese and Indians and
all Of the peoples OF Europe buying
Ford cars all the time!
"It took a wonderful organization
to build up such a business in the
short space of time required to Ford
onize' the entire world. 1 dare say
there are 10000 people directly inter-
ested in the designing n manufac-
turing parts and accessories and SELL