Arizona republican., 1912-07-14
ROAD MAP |S
 MOST UNIQUE
Arizona Guide Book of Good Roads Association Will Contain Features of Greatest Value to Varied Users

C. D. Hamilton, advertising man ager of the Arizona Good Roads as sociatiOn, is preparing for publication. an illustrated road map and guide covering all the main and many sec ondary county roads in the state There is something notable about this particular road book because of it's many new features, the subject being handled in a way at once in terestingly illustrated and convenient ly arranged for quick reference. The work of logging the routes, drawing the maps, taking the photos and ar ranging the copy is in the hands of an expert. MT. Hamilton has mapped all California in the past year, pro ducing a booklet of inestimable value not only a guide but as an ad- vertising and exploiting medium.
 His work in Arizona is about two thirds done. His little Ford car has traversed all the highways and lanes in the southern part of the state, in cluding roads of every class and con dition. This morning the logging party leaves for Prescott to take the Yava- pal roads and those of the Verde val ley. Later the routes east and west along the Santa Fe will be followed from Needles to the New Mexico line
 Mrs. Hamilton and her daughter will join MT. Hamilton on his trip to Prescott and the Grand Canyon.
 Now something about the road book itself. In form it will be about ten inches long by five across. There will he two kinds of bindings of attractive design. But the main consideration is the genius with which the interior is arranged and the vast amount of de tailed information it presents in a clear concise manner most alluring to the restless mided motorist. one of the features that make it unequalled in the line of road maps and puts it in a class by itself where no other design of workmanship disputes it's way is the manner in which the roads are pictured.
 All roads are drawn in red. They give every curve and twist and mum bered miles show distances clearly At each corner where there is any sort of landmark, is a small but clear photo of that same-if it is a building or a peculiarly shaped tree rock or twist of natures face. It is really true that a man unable to road, could follow the road from the pictures alone. Where the photo shows a bit of road, there are arrows to guide the steersman on his way All possibilities of going wrong or taking the right turn when the left is proper are carefully guarded against
 So much for the motorists interest There is another kink that is entirely new to such publica tiOnS, and which make it a real source of Information. That is the system of write-ups op- posite each city map. These include short squibs on the resources and in dustres of the town and surrounding country together with illustrations de- picting street scenes the principal public buildings and main hotels
 Hamilton says the Arizona booklet will be ready inside of sixty days. As soon as publication is made the maps will be scattered all over the United States. Every commercial body will help distribute as well as hotels, garages, the American News company of New York. Transcontinental Tour ing association. book stores every where
 In the back of the book will be left space for write-ups of the state by counties This section will of course, carry most of the larger illustrations; such pictures as the dam, canyon. Moki villages, Santa Vera mission, petrified forest and others will add to the interest and informative value of the publication.
 Speaking of the map last night MT. Hamilton said. The book will stand strictly on it's merits. There is no other way to spread information that will do the work cheaply and as well as the road map. That part devoted to local write-ups cannot be equalled as a publicity getter, and the Arizona Good Roads booklet will be without competition in the field. As George Purdy Bullard, of the Arizona Auto mobile association, says, This will do the valley more good than five years of ordinary advertising"