The Richmond Virginian. (Richmond, Va.) 1910-1920, 1912-05-05
BUILDERS Of CARS
LOOK UP TO FORD
MAKER or FAMOUS CHEAP CARS
ALWAYS HAS SOMETHING
IN RESERVE.
PLANT IS WONDERFUL
OUTPUT CAN HE INCREASED TO
fSaeoo MACHINES YEARLY,
LIEUTENANT OF INyEN-
TOR DECLARES.
PLANT IS WONDERFUL

It's mighty big thing to be the
Man OF the Hour In the automobile
Industry for a period covering several
years. writes Il. q. Westiake in tho
Chicago Post. During the great Sell
den license controversy and even for
n long time before tho Association OF
licensed Automobile Manufacturers
made this its biggest talking point.
Henry Ford. tho Detroit inventor ana
maker OF the car that has made ms
name famous In every corner of the
world. wax the man whose name Was
something to ponder.
What will Henry Ford de-" today
n tho query that ehtFHdes whenever
the automobile situation Is discussed
among those who are yitaliy inter
ested.
Only sscentIy at Detroit the writer
heard an ausornob bile man say that II
the Ford company continued TO turn
~. --.nsYe> fhe~ rt aae srara e~vArs etses-
son at the wonderful" equipped plant,
the makers Of higher priced nu.os
not only would publicly acknowledge
that he had become n real contender
for tho worlds business OK motor cars,
but would advise the big companies
making a car for from $1,000 to
1880 to utilize their powerful pres
ttKs by sntsdeniy invading this market
with q maoiline OF the same stamp AT,
say, 3i,ta8 or s1fea9,
Inventor Keeps His Secrets.
IT.. ss.tse RI. .s ~ ~
hts leisure time In the only room in
his big eDtroit administration building
that reflects tho development OF his
factory. lii which the public does not
nnnnritInttu "a gypiIinRig
listens every day to the hundreds or
queries put 10 him by visiting Fora
dealers.
BE assured, however" ventures
ons Of Mr.. For,l's lieutenants, that
whatever move may be contemplated
or contaminated by the industry. MIR.
Ford always has something up his
Sleeve. He can increase the output
az his plant to 126.000 cars without
asking a favor of any syndicate, ma
t10nal or state bank, or money-lender.
The Ford company needs never TO go
to bank unless II IL to deposit
money.
'The limitations of the great money
center in New York first have to BIO
enlisted upon the side of the other
concerns, with few exceptions, before
they can plan enlargements Of manu-
factuftng facilities. an increase in out
put ana the 1uuaO expense Oh ThutcaA
engineering and factory changes.
WIN Hllsyclo Isc Eliminated?
'sW0 who are closest to Ar. Ford
do not know how much Ia has pre-
pared for the future In automobile
manufacturipg. but from q general
wisw OF the situation. we become OBJ
ssssed with the feeling that perhaps
after all the wizard OF the industry
may 90 90 far 10. providing the me-
dunn for all men to ride instead OF
walking that h. may crowd our OF
commission even tho bicycle, which
retains wide vogue wherever roads
ore good.
rIn short. In . factory where there
are $500 men on the pay roll this
very day and where. there Is carried
more than $4,000. 900 in stock daily
10 provide the plant equipment for
automobiles each DAY, there il 4 d.
r6eti6g aaniue Who could effeot :
Ss11S6 ~ 1GlSntkGo IA. =; 1tWtnklip9 a
f.! ~ = y