The evening world., 1912-06-15
Building of the Home
As q Matter of EcOnOmu
Large Operator in the
Palisades Section of NelD
Jersey Says Suburban
Buyers Haze Been Edu.
Gated Thoroughly in
Real Estate by the
Newspapers.
~ z. D. pAut,N.

Ho 10 President OF LcOnld HCf0htS
Land Company AVID has been proWN-
nent for many ycars IN tho resi-
Dental development Of Bergen
County.
suburban hoAe.eekers and investors
as a class are much better Judges OF
values than they were few years ago.
and the salesman must be able to con-
vince them not by smooth talk but by
facts and figures. In other words. the
buyer must be shown"
That large part of the public which
Ifeels the call OF the suburbs Is wei
informed and knows what Il wants and
why II wants 1t.
II Il u Q house transportation must
be satisfactory and avatlable-not some
thing 10 come in the future. Elevation
must be good. with drainage assuring
heaithfulness. Improvements must be
there-sewers. water. gas. electricity.
telephone s-he does not want to pioneer.
There must be good schools for the
children, society for the wife. clubs
and facilities for outdoor amusement.
II an investor. he must see acti'ity
In building. improvements and pro-
Gressiveness everywhere. for he knows
that the land, to advance In price. must
be used. and the sooner and more It is
| used the quicker and greater will be his
profits.
PROSPECTIVE BUYERS ARE ALL
WELL POSTED.
II IL surprising to learn how well
posted ds the intending purchaser OF
suburban property. He reads the news
papers, both advertisements and real
estate news, and II Ia no unusual oc-
currence to meet people who are better
posted on the general rea, estate sit
uation than the salesman who Is trying
| to interest them.
The time of glltterlng promises Is fast
passing, and II must be shown IL the
order Of the day. This Is as II should
he and tends toward healthfulness In
the real estate market. The buyer buys
only after he has become satisfied, and
the seller has satisfied customer on
his property. which Is good asset.
True, we still have the man with a
wishbone where his backbone ought "a
be. who will tell you he wished he had
bought last year. or the year before. OF
here or there. but he ends In wishing
ana will BE- wishing next year and the
year following. proba bly,. But he 10 the
exception. To-day the advantages Of
owning a home in the suburbs and
be,ng independent Of the landlord. Al
we'll As the pecuniary benefits. are well
understood. The wisher has made way
for the doer to a very large extent
In my experiences In suburban towr
building nbthlng has struck me quite 30
forcibly as the change in the personnel
of the investor attracted to the success.
full developments. The investor OF to-
day has cash as well as knowledge
A large number Of outside buyers have
been investors In Manhattan property
but now see the tremendous possibilities
Of the nearby suburbs.
My activities have largely been ir
Bergen County. y. Y, principally
at Leonia. The close proximity Of this
delightful section to New York ha'
probably attracted a greater number OF
New York spectators than would have
been the case II the property had beer
a greater distance away.
I see a great future for all develop.
ments properly conducted and right,
located. The trend toward the suburbs
Is increasing each year. 1t will continue
to increase. as we all have born in us
the desire to own some OF this green
footstool."