Arizona republican., 1912-06-08
THE DULL SEASON
 BECOMING 4 MYTH
Conditions in This Valley Have Un-
 dergone Notable Change.

Now and then a man is met who makes that same old pessimistic com
 ment Well. the dull season has ar rived and everybody win be gone for the next three months" Such a com ment would be unnecessary. uncalIed for and mighty bad business judg- ment if il were absolutely true. but it isn't It isn't more than half true and possibly not that much T. is only poll parrot repetition of trite and frazzled expression handed down 1 from other days through a sort Of d hereditary taint in the community. 1 Time was when the community was small only one crop of hay or grain
 was raised each year by the farmers and big cleanup was made on the farmers by the merchants in the win ] ter season. or as soon as the spring ] crop was harvested. That expression then very accurately set forth the condition for everybody threw up his l hands and took a vacation. But it is altogether different now. Most far mers have one crop coming along right after another possibly with
 short intervals between. and the busi- ness man expects to have d good ] trade all summer. It is true that the summer population is somewhat smaller, and the summer trade ie somewhat smaller. but there has been
 a notable change in the two years since farming became more intensive and the advertising of the valley be- gan to have an effect.
 There is no denying the fact that
 lot of Phoenix people. perhaps half l of them. do go away every summer
 but instead of trying to hide the fact
 it is far better to explain it and be proud of it. There is probably no section of similar size in the world, where prosperity is so general that
 so large a proportion of the people can afford to take a summer Vaca- tion People go away because they l like to and can do SO A change k
 good for anybody
 It is true that the papers announce daily the departure of this one and that one well known in the com munity, but 1t is also true that scores of strangers the papers never hear about, are constantly corning in. It is also true that where a few years ago a prosperous farmer or business man went away in June or July and stayed until September, he will now go two or three times during year and make his visits shorter each time. It is true that last summer the real estate business for many of the city firms was better than the preceding winter. Then too the sum mer season is usually the largest building season though it is a fact that the past winter has been un- precedented in that line
 It is easy enough for thoughtful person tO see why these conditions are changing. The advertising has had much to do with it. Many pros pective settlers hearing so much about the summer heat, come in the sum mer time to look the situation over not intending to become permanent residents until the following winter
 And as for this season crop yields have been splendid and prices are at top notch Water conditions are as
 near perfect as anywhere and there is a general air of prosperity about everything. Realty men report that farm sales have not been active late ly but asCribe it to conditions else
 where which are a little tightening
 of money and the inability to dis pose of holdings in other states be-
 fore settling here, but as a class the
 real estate men are optimistic and
 confident that a few months more
 will see livelier times here than ever
 before It will take more money to
 move crops this year than usual ow-
 ing to greater tonnage and higher
 prices. but the local banks are all
 well provided to meet the situation
 and there is nobody more optimistic