The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1912-02-08
sEt4tna THE NEWSPAPERS.

Long since The News found it nee
essary to put the soft pedal on the
everlasting and never ceasing demand
of ,arious and sundry individuals, par
ties and organizations for its stock in
trad>free advertising. At that time
it stirred up the ire Of number OF
people: but We believe even those who
took ez ceptions to this attitude OF our
business office have since been Wis
tied by change OF heart and now
realize the correctness and the justice
Of our position. We observe, with
some degree of pleasure, too, that one
by one the daily papers OF the state
are coming to our way of thinking on
this subject; are beginning TO see that
they must put fair price on their
space and turn the deaf ear to those
who would use it gratis.
i ne Albany r.eraiu, one OF The best
and most progressive publications in
the state is the latest to see this light.
The following from its edition of last
Tuesday explains it's position;
The day is coming-if, indeed, it is
not already at hand-when the news
papers OF the country will be forced,
as a matter Of protection, to
adopt a cooperative IRON clad rule to
apply to the numerous good move
ments, public Institutions, fraterni :
ties, corporations ana organizations
of various kinds whose existence and
success are dependent upon publicity.
Every organized movement or en-
terprise that starts up these days be-
gins with a cleverly devised system
attic plan for getting free publicity.
The usual plan is TO employ capable
man to do the writing, and
in The guise of news or human in
terest stories he mails his stuff out
to the newspapers with cleverly-
worded letter to the editors telling
them how they will be helping good
thing along by giving publicity to the
particular matter in question, assur-
ing appreciation, fraternal esteem,
etc.
This mornings mail brought nine
letters to the editor of The Herald
One of these was to express apprecia-
ton of an editorial. and the eight
others sought free publicity for candi-
dates, leagues, syndicates, commit
tees or organizations of some sort.
Then there is another class of pub
lefty matted that comes usually from
some news bureau or enterprisins
space writer in Washington, New
York, New Orleans or some other CEN
ter of business activity. And this is
usually the most cleverly yelled ad-
vertising matter that finds It's way to
the editorial desks of the country.
f0rery big trust and combination of
trades and manufacture in the coun-
try supports a publicity bureau, and
news letters in which advertising mat
ter in the interest of the particular
product or combination being served
IS cleverly yelled, are sent out to the
daily or weekly In every
such free letter sent out from the
national capital or other news center
the advertising feature which inspires
it may be found 1t is often so clever
ly yelled that It may not be appar-
ent to the casual observer, but close
scrutiny will discover it.
LAS We said in the beginning, the
newspapers of the country will sooner
or later hss Veto draw the line on the
numerous space writer's and publicity
bureaus that are in operation from
one end of the country to the other.
Such illegitimate advertising operates
directly against legitimate advertis-
ing, and 80 long as the illegitimate
plan of advertising works the legiti-
mate mode OF advertising will not be
employed"
II would NOT have cost tho county