The Detroit times., 1912-03-04


gists about their small profits on
proprietary medicines. They thought
you were onto the whole game, and
u made them sore on themselves. A
man." said Mr.. Dilling profoundly
don't so much mind being worked
| for sucker as he does having other
! folks know that he's been worked for
| a sucker. Besides, the retail trade
overestimated the effect of the Col
Hers articles on the public, and II
made em shy OF buying. We've never
been able 10 cverstock 'em since, like
We used TO. Many time I've had a
druggist flash one OF your articles on
me. But | always had the pat an
Fwer for that. I'd ask him IL he
hada't heard of the Pierce Medical
company's big verdict against Col
liers for libel
THE Pierce Medical Company
never got verdict against Golfers"
said.
They didn't?" said my ex-nostrum
| friend in obviously genuine surprise.
| mo. Nor has any other patent
medicine concern"
] Mr.. Dilling regarded me with suspi-
cioa. -"Oh, come OF" he protested.
Only one form of argument Is eff:
cacious with the Dilling species OF
| human. Tomorrow, | said. Il will
meet you here with $780, You bring
the like sum We will arrange foT
a stakeholder. III you can show any
verdict against Golfers In favor OF
any proprietary medicine firm, com
pany, or individual for as much rs
one cent, the money Is yours. II not
your $500 will be turned over to the
Committee OF One Hundred on Public
Health"
IF you put IL that way" he NUT
tered. IL suppose you're right" sud
| denly he brought his hand down on
his hip with a smack. Say" he said
that's a good one on me- No, It's q
good one on you, I'll bet I've work
ed hundred newspapers to roast Col
liers about the verdict against IT,.
"And we have compelled them. Sc
far as We found IL out, TO retract."
We'll, | never saw the retractions,
said he. Nobody ever does. So
guess it's still on you.
Isn't the patent medicine bushes
looking up a little in the last few
! months?" | asked
oh there's lot of new stun tina
makes little showing in the adver
Using columns. But the big days o
quick, easy profits aren't back by
, long shot | won't say but what tn
gimp taken out OF the Pure Foo
Law"
There will be an effort made t
amend and strengthen the presen
law" | interrupted.
He shrugged his shoulders. well
at that" he said, ut don't make s.
much odds, after all, what they max
the patent medicines say on the label
as long as they can keep on sayin
what they like in the advertisements.
The proposed amendment woul
: apply the restrictions TO the advertise
D ments as well as to the labels"
Mr. Dilllng bounded from his chair
What" he shouted. They dassen't
I Why, it'd ruin the industry D,yo
know how much money is invested 4
the proprietary medicine business
: D'you know how much IL pays yearl
10 the newspapers? D'you know HOY
many people it employs? What d
you s'pose would become OF the trad
IL Il had TO stick TO the truth in II
advertisements"
why, II wouldn't injure the repu'
able proprietaries, would it?" | aske
innocently
Reputation be id" exploded m
excita6le companion. They all clair
TO be reputable, but we're talkin
cases now. You know as we'll as
do, it's the sure cures that make tn
big money. And you know as we'll a
| do that there amt one OF EN- tina
hasn't got 10 lie TO live. Whatll Du
fy's Malt Whisky do IL III has TO Ouj
promising to cure consumption an
pneumonia? Whatll happen I
Swamp Root when you make It sto
advertising to cure Bright's disease
Knock the word harmless out OF tn