El Paso herald. (El Paso, Tex.) 1901-1931, 1912-06-01

J LuG peOple VINO were luQuCLeu 10 SCI
tie in those respective sections 50
| I say. instead of allowing a new sec
ton TO seLue up in a harum scarum
manner, the people interested in its set
tlement should by intelligent publicity
CndeavOr to attract the class of citizen
ship there which viii bring the sec
tiOn to its most complete development
And we here in Deming cannot afford
to allow this beautiful valley to settle
Up by chance We must advertise for
the right kind OF people and get them
! Intelligent publioity further creates in
the mind If the prospective purchaser a
value which would never come into eX
{ istence but fO- such publicity. Cali
1Ornl2 Faiue5 are typical of the re-
( suits OF intelligent publicity.
My subject includes also city realty,
bit as mat value is dependent almost
entirely upon the mere size of the town
and the character Of the inhabitants it
viii suffice &c say that the same forces
which a-e bringing about rise in
farm values in the vicinity of Deming
are alsC bringing about a rise in the
value Of city property, and will con-
tinuc s" tc do. At the present time
the country Is building up the town It
viii continue to do so. However, it
may happen that the town will help
Euud up the country
Increasing Values
II we should get the railway shops
here II new railroads should build in
and this should become a great JOB
bing or manufacturing center, if large
here. II any one or two of all Of these
things were tC come TO pass the town
would begin to take on a growth in
dependent Of the present agriculture,
cattle or mining interests, and this in
flEN Of people would react directly
upon these other interests, and benefit
especially the holder of agricultural
lands But without any of these
things, the agricultural interests alone
viii build town here Of 10000 people,
and during this growth. the value Of
sH#H s#H naN inc
The value OF a lot for business pur-
poses is dependent almost entirely upon
the number OF people who pass 1t daily.
That's why the pOStOffice is such a
boon to nearby lots, and why i large
establishment which attracts trade to
1t builds up values OF adjoining prop
erty. The site-Yalue in FL PasO is
greater Jlan IN DemlnSs because more
people are there, the site-value is
greater in Deming than in Columbus
because more people live in Deming-
Now, If have analysed land values
correctly what light does the analysis
throw upon the work OF this organiza-
ton for the good of the community II
the value of land depends upon the
number and ability of those who desire
1t. and If. in turn, the number Of those
of purchasing ability is dependent
upon the earning power of the land, the
Ggreea bleneSs of the location and in
telligent publicity what is this organi-
cation doing to secure these ends3
First, is the chamber of commerce aug
menting in any way the earning power
Of the land2 Only Indirectly. Most of
the elements which go into making
the earning power of the land are
given by a higher power than mans
Soil fertility here Is heritage from
nature for which we should give
thanks The water is also an immense
natural resource. Insofar as the
chamber by dissemination of correct
information can lessen the cost Of
pumping installations, reduce the
power cost by inducing competition in
the power field, and so on, this OrSani-
ZatlOn is able TO increase the earning
power OF the land. Good work has
been done along this line. The encour-
asement Of the good roads movement
also increasing the earning power of
the land, and certainly the chamber OF
commerce has done splendid work in
this field The actual building of d
number Of roads in this vicinity by
the good roads committee, the very ef-
ficient handling by this same commit
tee OF the ocean to ocean highway
through Deming has contributed i'm
mensely to the earning power Of the
land
Value of Location.
But 1T is in the matter OF furthering
the agreeableness of the location and
IN publicity that the chamber Of COM
merce is able to do even more in max
ing Mimbres Valley lands desired by
a larger and larger number of people
of purchasing ability Among the ele-
ments Of agreeableness of location, you
VIII remember / named pleasantness
Of the climate, purity of the Wate-. pic
turesqueness Of the scenery. education
al facilities, civic Improvements. social
advantages This chamber cannot do
anything that viii make this splendid
climate better. Irrespective of wheth-
er or not we continue this Organiza ton,
the health giving winds Will move
across the valley, a delightful GOODNESS
viii come on at niShtfall, the sun OF
MONDAY will scOrch the life out OF
harmful germs So, We can not add
one 1Ot or title to the supreme bless
lngs Of this perfect climate any more
than, by taking thought, we can add
cublt to our Statures- Neither can
We contribute one shade or shadow to
the glorious tints upon the mountains
at dawn or at sunset nor can we add
10 the thrilling mystery that envelOps
the valley by starlight "Bill' Holt viii
tell US that we cannot make Alimbres
Valley water purer, and he is right.
But the chamber Of commerce can and
does improve social conditions in Dem
ing 1t has done a great deal to pre-
vent the rise of factions, TO impress
upon the citizens Of this town the Won
oertul value Of cooperative effort. It
mas taught US what team work is
and this lesson has been worth more
than II has ever cost in dollars and
cents In the matter of civic improve
ment, the chamber can and does con-
tribute to the agreeableness of the To-
cation To take a single instance, the
installation Of the park at the depot
viii be worth to this town 500 for
years. Those Of you who desire may
compute how much the community will
be ahead in three score years and ten.
In the matter of publicity. the commit
tee has reported to this Audience sever
al times concerning the effectiveness
Of the chambers campaign in this
field.
Since the organization of the cham
Der Of commerce, land values in the i'm
mediate vicinity Of Deming have risen
from $50 per acre for raw land near
town to SIS and s100 per acre for the
same land. City lots that could have
been bought then for $500 have sold
since for $4,000. and residence lots have
risen from SIS and $50 to 800 and
$500 1t is idle to say that such de-
Velopment would have occurred any
way
Things are moving ahead and in
five years we will have population
OF 10000. Every irrigable tract of land
In this valley Will command a price
Of at least 500 per acre, while irrigat-
ed and improved orchard land viii
bring as much as $500 to $1,000 per
acre. This is as certain as death or
taxes. Our land has the earning pow
el.; the agreeab leness of our location
eNcels that of many famed districts of
the Pacific coast; we are committed to
campaign of intelligent publicity; We