davidaulloa/AmericanStories huggingface dataset:
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08
Accents the Rebuke.

A resident of an English city has
made himself a marked man by in
sisting on saying "nought" instead of
co. when he calls a telephone num-
Der having ciphers in it. The tele-
pone operator usually corrects him
when he says three double nought"
by saying Three double o." The
other night he called up central and
said, Hello" and the girl replied:
"Hell-nought." He accepted meekly
the quiet rebuke. springfield Re
publican.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08
SAYS ADVERTISING
IS HERE TO STAY
Professor Wanerus of the Uni
versity of Iowa Gives Rea-
sons for Importance.
Advertising is here to stay.

lo mere 10 stay.
Advertising is so new that few peo-
pie realize the important place it has
come to occupy in the business world
These are two conclusions reached
by Theodore Wanerus of the State
University of Iowa in a thesis on The
Economics of Advertising"
He states advertising is justifia BILE
from the economic standpoint HIS
reasoning is as follows:
Changes in means of transporta-
ton, and increased production Of
goods are other reasons for the use
of advertising. In the time of our
grardfathers the most common meth
DDS of carrying on trade were by
means of pack animals, rude OK carts,
stage coaches, and the slow sailing
vessels.
To-day we have network of
steam railways, local and interurban
electric lines, swift steamships, and
even. airships which have almost an
initiated space and made us world
citizens instead of dwellers in iso-
lated out of the way places.
With this improvement in speed
Of transportation remarkable in
crease in the production of goods has
taken place. Buyers for this increased
output must be found in order that
the consumption may keep pace with
the production.
Must Spread knowledge.
This increased speed of transpor-
tation and the increase in production
have made necessary corresponding
increase in speed of spreading the
knowledge of goods, and again the
means employed is advertising.
80 long as our system of compe-
titiOn in the business world remains
as it is, advertising is here to stay. 1t
cannot be ASSOCIATED from the pres
ent day business methods"
Mr. Wanerus divided mans wants
into two classes, Cultural wants and
existence wants." The latter includes
shelter, while cultural wants include
those things that tend to the enrich
ment and ennoblement of life through
ethical development
"The existence wants are common
to all races and conditions of man
kind; the cultural wants come only
as the results of education and high
civilization
THE tendency towards a higher
standard of living increases with each
succeeding generation, but there will
always be classes of people to strive
for the higher comforts and luxuries
which the world has to offer. These
necessities may be readily procured
by any citizens at any village store.
This is not true, however, of those
luxuries and products which fill the
cultural wants"
Mr.. Wanerus sums up his argument
that advertising is great factor in
improving civilization by raising the
standard of living when he says: "The
world is so vast that some means of
acquainting the people Of one state or
community with the culture of anoth-
er is necessary If the culture is to
spread beyond the confines of the
place where it originated.
Advertising Is Best Medium.
up to the present time advertising
is the best agency that has been found
to DO this"
The writer cited two large national
advertisers who were enabled, as
result of advertising, to place before
the consumer cheaper goods. Such
cases of advertising expenditure as
these have, without doubt beneficial
princir
That
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08

ing, was dizzy
exhausted at
the least exer-
ton. Hands and
feet were cold
and he had such
a dragging sensa-
ton across the
loins that it was
difficult to move.
After using 5
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08
Advertising and Savings Account

Advertising has probably done more
to foster the habit of systematic saw
ings, says the Hartford Comm Post,
than any other one factor. 1t says that
banks through newspaper advertising
have induced thousands of people to
open savings accounts and to system
atically add thereto. The savings habit
once formed leads to the reading Of
advertising along other lines, for your
savings bank depositcr is keen to dis
cover ways which will permit him or
her to increase the bank balance
There are those who actually deposit
each month the difference between
what they expected to pay for articles
and the amount they bought them fof
when advertised at special prices.
Then there are those who, with &
given sum as working capital, keep
close watch of the advertisements APP
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08
Can She Do IT.?

Zoology Professor-Miss Fluff. what
is natural selection?
Fluff-Natural selection is where
young lady picks out fellow with
lots of money and mari'ies him.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08
Simpie Taste.

Something mentally wrong with
kenworthy, don't you Think"
Why so?"
Il asked him to come over and play
auction bridge with us last night.
and he said he would rather waste his
time playing 'bean-porridge-ho or tit
tattoo"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08

Writes DR.. Hart
man About
K | d n g Y
Disease.

a gentleman
writes me: Il
was greatly in
terested in your
article describ-
ing the Kauff-
man ca s e of
serious disease
OF the kidneys.
The description
of his case ex-
~ C t / y outlines
MY condition. I
am sure if Pc
runa cured him
~ r. -,
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08
Bridue Scandal.

Shelf you should hold hand like
that
To you what make would best ap-
pear?
He-Why, if l held hand like yours,
l think I'd make it diamonds, dear.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08
A CLERGYMAN'S TESTIMONY.

The Rev. Edmund Heslop of Wig
ton, Pa, suffered from Dropsy for
year. His limbs and feet were swol-
len and pulled. He had heart fiutter-
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08
Objections.

you give UP too easily. Why don't
you get grip"
Its the other way. The grips got
me-"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08
Sensible Shift.

why does she dress so mannishly?''
We'll, she was no beauty as girl,
but she makes a fairly good-looking
boy"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08
One Better.

I've got fireless cooker in my
house."
That's nothing. I've got a smoke
less husband in mine"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08

YOU CAN CURE CATARRH
BY using Coles Carbolisalve. It Is a most
effective remedy. All druggists. Is and SOC. Adv.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08

If girls arms have pretty dimples
in them she'll get them sunburned.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08

g on the want" page and by
BUS investment turn this capital
and again-crediting the profits
ir savings accounts. Mere hoard
money isn't the object Of saw
One should save to know the
of money-to have the money
when Opportunity offers a re-
to the person with ready cash.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08

Occasionally patient swears by his
doctor, but more often at him.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08

Some men go lame when it comes to
minding their own business.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08

Storm centers as a rule defy central
limitations.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08

At the Prison.
What are you in for, my poor fell
low"
I'm afraid it's for keeps"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08
TIRED BLOOD
EXPOSES The LUNGS

Copyright 1912 by the Tonitives Coz
Tired Blood Conditions permit Cold
and disease germs to attack the air
passages and lungs, developing
Catarrh, LaGrippe, Difficulty in
Breathing, and Consumption. These
germs can be destroyed and expelled
only by chemical action in the blood.
-nxyurvxyrc The purpose of
.EMIIIVEN Tonitives for
kes1SIs sDt s.ss. Tired Blood, is
c6gTlREDbLUUU to revive this
chemical action. help the blood to abb
sorb more nutriment and more oxygen,
to bring these elements into direct
contact with every cell, to chemically
cleanse and renew the lungs and other
tissues. 75c. per box of dealers or by
mail. The Tonitives Co., Buffalo, N. Y.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08

h.n;~o Preserves youth, defers old age. either
ASPIRE sex. Particulars for &c stamp. The Trade
Knowledge Bureau, 201 Scherer Building Detroit Michigan
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08

Natural Results.
why are you so miserable?
Been joy-riding."
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08

CoIorrore goods brighter and faster coloTs q
dye any garment without ripping apart.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08

Anou
ing is |
follows
the rel
q know
ture an
more 4
and lal
rlade d
- Win
, 'H
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08

than any other dye One loc package coors all fiber
Write for free booklet-How to Dye, Bleach and
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-11-08

- -
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-08-26
FODDER FOR FANS

The fund to buy John Camel an auto
mobile has reached the sum of 500. If
they would put that in some safe savings
bank and let the interest pile up they
would have enough in So years to buy an
f. IF. with few dollars left over for
accessories.
Mathewson has spent II years trying to
find Wasner's batting weakness and
threatens to give out entirely before he
arrives at the answer.
The Cleveland owners are tired of fool
ing with the Toledo team. Roger Bresna-
han is wearied of petticoat rule at St,
Louis and wants TO buy minor league
club. This situation may result in a
sale.
There are five men in baseball who were
They are Jake Daubert Hughey Jennings,
Mordecai Brown. Larry Doyle and Joe
McGinnity
Fred Clarke is up against it When he
uses Mike Donlin Mike can hit. but
can't do anything else. When he puts
Mensor in Mikes place the kid can do
everything but hit
Players caught in the draft" says l.;
c. Davis, are usually the first to blow"
The Giants easily lose their goats TO
pitchers and then have an awful time get
ting them back Richie is the latest ex-
ample a couple of others, well known
in the South, we're Coveleske and Bob
Spade
In an effort to save the Northern lndi-
ana league the season will probably be
materially shortened.
\ home run hit over the fence a. Fort
Wayne the other day niCked a Telegram phi
pole and bounded back into the field. \
boob umpire declared IL a two bag ger,
which was rank robbery.
Before Bert Grover. the Maysvine
pitcher departed for Chattanooga the own
ers of the baseball association provided
him with a suit of clothes-not that he
didn't have one already, but they wanted
to show their appreciation,
THE older a PLAYER gets" says Fred
Clarke, THE less he is known
Naturally.
Walter Johnson IS the greatest pitcher
OF all time, SAYS Hal Chase, 81 haven
seen all ~ en-, but | don't have to, TO
know that
The second defense " the Red Sox
is said To he the best ~ any team In either
lea que Jake Stahl can lose two or three
men and sim have an air tight team.
The - : signal that has been Great
- So much disturbance ~ late in base
Ntl wireless circles comes from Wheel
ng With the season two weeks IRON
me- end ihel show signs ~ not being able
tu last through
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-08-26
Giants Look to Have
AnEasy Week Ahead;
In Cincinnati Today

CINCINNATI. Aug. g6-Facing two
more games before returning to the
Polo grounds. the New York Giants are
jubilant over the success of their West
ern trip. which had been viewed with
qualms by all from Manager McGraw
down. The Giants awoke today with
six and a half-game lead over the chi
cago cubs, and their predictions include
victory both this afternoon and tomor-
row over the Cincinnati Reds.
After the hard campaign in Pitts
burg. when the Giants took four out of
five games, the New York players we're
buoyed up by success. and apparently
dld not feel the strain under which they
were kept at full speed.
With an easy lead, the Giants will
have. comparatively easy time of it
this week. After the two-game Sc
ries here. they return to the Polo
grounds Thursday for a series with
Brooklyn
Three double headers will be played
IN row by the Giants and the Phil
lies
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-08-26

The national commission has decided
that the team which buys a player from
another team must pay the salary of the
PLAYER during the time he is on the way
to join the club,
Nine brothers form the team which rep
resents Madison Mills, Va Their names
are Willie. Oscar. Harry. Roy. James,
Leonard Carol vivian and Hugh GiIlum.
The passing of Derrick to Baltimore
may mean the making of the young GeOr-
gian. He has not had enough baseball
uce. His batting has been of for two
years, but with regular work should
mount again
in the National Players Baseball union.
Doc White was chosen to represent the
local at the meeting which will be held
al the time of the world series.
There have been many Giant killers.
but none like Lew Richie Last year he
won six out of seven for the. Cubs from
the Giants. This year he has also won
six out of seven. Some killing. that.
Would that there were more like him.
Umpire Garnett Bush. who worked in
Texas last year, and who was tried out
in the National this year. has been sent
to the South Michigan to learn the UNI
piring art.
Tacoma purchased Pitcher Ben Hunt
from Sacramento. At the end of the sea
son the White SoX gave $4,000 for him.
OFFICIALS Of the Sacramento club are
pretty well famed up IS a result of kick
ing themselves.
The. first no-hit game pitched in the
American association was hurled by
Ducky Swami. That was in 1906 There
nave been an even dozen recorded in that
league since then.
a hot game will be played in Mobile
sunday September ]. when the Barons
hike over to Gullville to play off a post
poned affair Even II il is in Mobile we'd
like cut on the gate receipts
Germany SChaeter refuses to down
Ban Johnson put damper on his comedy
work on the diamond, but the other morn
ing he and Chick Gandil acquired hurdv
gurdy and monkey and made a tour 6f
Washington, playing 20 big money.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-08-26
Motorcydists Want to Use the City Race Track
Park Board Refuses to Give Them Privilege
Bv "Bud'' Fisher

a beautiful graded driveway which
leads around the track. one at each
end of the track in fact. Nobody
would expect to see automobiles us
ing the sidewalk; why then deny the
motorists the use of the race track
simply because people want to walk
across it?
In all our neighboring cities. Macon,
Griffin, Augusta, Dublin Columbus,
Rome, Gainesville, Athens. Chatta-
nooga. Columbia, Montgomery and
Birmingham. the motorists are al
lowed to use the race tracks and pc
destrians are warned by signs not to
walk across the tracks. This is moth
ing but fair. Also in these cities when
any fair, convention or other gather
ing is scheduled the motorcycle clubs
respond literally and willingly by Civ
ing exhibitions of racing; it can not
be denied that racing is interesting
to nine people out of every ten.
The Atlanta Motorcycle club was or
ganized by the older participants of
the sport at the beginning of the year
because the promised enormous in
crease in the number of Motorcycles
sold and used was sure to bring new
and inexperienced people into the
sport, and these new members needed
the experience of the older ones to
curb their speeding tendencies.
The aim of the club is to instiIl into
every man wholesome regard for the
rights of his fellow citizens: to curb
the use of the muffler- cutout, the
open muffler fiend,' as he is known.
and to bring the MOTORCYCLE before tho
pubic in a favorable light and i'm
press upon all people the utility. com
Tort and dependability of this modern
vehicle.
Toward these ends the Atlanta Mo
torcycle club is bending unceasing eff
fort, and the police records of our CITY
VIII snow that Atlanta has fewer mo-
tOTCycle arrests than any other civ
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-08-26

her size in the United States. When
we are working hard to make the mo-
torcycle inOffensive to the general
public we feel that this unwarranteJ
discrimination on the part of the park
board is grossly unfair and should be
rescinded
Dan Carey is manager of the park
department and is in active charge of
the parks. When he has made an in
vestgation Of this matter, and guided
by his experience and judgment in
park management. he finds there is
no objection to this procedure and
even indorses it as having distinct
benefits it certainly seems entirely
unreasonable that the park board
should impose this unjust discrimina-
ton on a certain class of the city's
population.
ATLANTA MOTORCYCLE CLUB.
T. c. BUTLER, JR.
II HERE is a track at Piedmont
park and it was constructed
for racing. Yet because some few
lazy pedestrians do not possess the
snap and ginger to walk on the
sidewalk that was built for them
they have verify pulled some wire
whereby their journey is shortened
for them at the expense of the mo-
torcyclists
The Motorcycle club has asked
the park board to give their reason
for closing the track to motorists.
hut tbav have pever oi,,ar q sot;.
factory answer
Is it because none of them ride
motorcycles? Perhaps if some of
them did the track would be open
to the sport for which it was built.
AT any rate, it is about time that
this matter was looked into and
wrong made right.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-08-26
TOMMY MURPHY FIGHTS
IN GOTHAM THIS WEEK

NEW YORK Aug 20 kid Williams
Of Baltimore. who is after the scalp ut
Johnny Coulon the bautamv eight
champion. will show h's wares This
evening when he meets EId Kelly. ut
New Orleans. m ttu-1ouud contest ut
Madison Square Garden Williams has
posted $1,000 forfeit 20 meet CuuIau
AT the 81 Nicholas Athletic club uu
Wednesday night. Tommy AurpHN tn,
lightweight viii make another buw 10 %
home crowd after his successful baurS
i'm the West His first flight WIl boz
with Young Brown, am East SID, proud
uCt
Al the Atlas Athleucr'ub. Roehauay
Gunboat smith, a California UgHr-
weight 3. scheduled 90 box ten rouu0s
with George Godfrey tomorrow night
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-08-26
CRACKERS CLASH
WITH VOL TEAM
TODAY
ASHVILLE. TENN, Aug. rs.
Y No game is carded between

NASHVILLE, TENN, Aug. rs.
" No game is carded between
the Crackers and Vols in the
schedule for today, but as these
teams have couple of postponed
arguments to settle one of 'em will
be held today and a double header
put on the bill tomorrow.
The Crackers arrived here from
Montgomery after losing the last
game of the series with the Bill
kens to the tune of to 4. Pitcher
johnson blew up in the fifth inning.
allowing six rounds to count before
he came back to earth.
After the series here the Atlanta
team moves to Chattanooga. They
wind up the week with the Look
outs and then return to Atlanta to
open up their last home stay in two
games on Labor day with Memphis.
Nashville and Chattanooga follow
in turn at Ponce DeLeon park.
The Crackers will close the sea-
son away from home, the finishing
series being carded for Memphis.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-08-26
BY W. S. FarnsMOrth.

IT HE Atlanta Motorcycle club.
an organization of $50 local
men, has great big kick
to make. And it is a just one, too.
For some reason or other they are
being deprived of their rights The
following letter to the writer ex-
plains itself:
Atlanta Ga, Aug. %, 1912.
w. S. Farnsworth, Sporting Editor
The Georgian.
Dear Sir: The Atlanta Motorcycle
club, numbering about $50 young men
of the city, wishes to be heard from on
the Piedmont park question.
Recently we wanted to hold a mo-
torcycle race meet and being unable
to get the use of the Piedmont park
half mile track we had to go to Rome,
Ga, our little neighbor of 20 900 popu-
lation, to get track to ride on The
grounds at Piedmont park were closed
by the city fathers to all fairs. ex-
positions and pay amusements and
promised to the people free as a play
ground
The ball teams of the City league
are allowed to use the baseball da-
monds the ConCessionaire a. the lake
is allowed to hold swimming matches
and the like to attract crowds, and yet
the motorists of the city are denied
the use Of the splendid driving track
The club has taken the matter up
with Manager Carey, of the park
board, and after considering the mat
ter he is favorable to allowing the
track to be used but the park board
purposely took this out OF his hands
by passing a special order prohibit
ing bicycles, motorcycles and automo-
biles from using the track.
The reason given is that people are
They should be reminded that there is
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-08-26
Al-Star Team Proves Weakness of the League
In But Few Positions Are Men Up to Standard

fering of the entire Southern
league?
Don't McAllister and Seabough
stand up AS fine pair of catchers
alongside of such giants of the past
as Jim Archer, Ed Sweeney, Mig"
Clarke. Sid Smith and a few more?
Oh, elegant! McAlIister is a fair
man, nothing more. Seabough was
canned by the second worst team
in the league in mid-se season and is
not due to last very long in Class A
company
McGilvray is a pretty sorry Star
of the First Basemen" He doesn't
measure up to the standards of
other days-Jake Daubert, Jim Fox
in his prime, or any one of a dozen
that might he mentioned. His bat
ting is excellent and above the
average But his fielding is
crime
Wares. of Montgomery, is toll
erably good second baseman, ac-
cOrdins to the averages.
AImelda is useful third base
man because Of his grand sticking.
But he's a sorry fielder, even if he
has done good work on the Atlanta
diamond. Elberfeld at short is
playing good ball. though neither
his batting nor his fielding record is
remarkable.
I 7 is in the outtield that the pres
ent league shows weakest.
Johnson is a fair man, according
to the present averages, but he
would have to play longer to make
1t certain that he could keep up
such work. Welchonce is a gen
timely good outhelder, but no star.
Stengle Is Just an average man.
Compare these chaps with the
great outtielders of the Southern
leagues past-Speaker, jackson
and the boys who have made good
in the big leagues. not to mention
men like Daddy DUNCAN. Moles-
worth, Winters, Wiseman and the
chaps who grew old in Southern
league harness.
on, yes, it's a fine league this
year.
But nobody will be sorry if next
years effort Is Just a shade better.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-08-26
MCLOUGHLIN PICKED TO
BEAT JOHNSON TODAY

NEWPORT. R. l., Aug. 26.-The last
pig lawn tennis battle of the year will
De Fought out on the Casino courts to-
day. between Maurice E. Mclaughlin. Of
San Francisco. and Wallace f. John
son the survivors of the all-comers'
day.
This is McLoughlin's fourth effort to
carry the title to California and his
second year in succession as a finalist.
Among prominent club members Nc
Loughlin was 3 TO > favorite
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-08-26

night Although Russell has been fight
ing little more than a year he is picked
by many followers TO defeat Coster.
Willie Richie will have to train little
for his 20-round bout with cone Round"
Hogan on the coast Admission Day, as
he Is in good condition from the many
matches he trained for that fen through