The Birmingham age-herald., 1912-04-14


 THE ENGINEERS WHO BUILT the levee along tho Mississippi eminent and honest and they equally certain they would hold any floods that might ever come But this has been exceptional season-and the dykes have given way in places. WE WERE EQUALLY CERTAIN we had gauged demand arght-thought might be -sangline, in fact But under estimated the flood of orders that have poured in increasing volume on us thru big branches and dealers and tousandssof smaller, but no less alert representatives. We swamped. despite our elaborate precautions
 IT'S MOST GRATIFYING to see how Flanders ego" has gained impetus with the years. It is the story of EMF "30" over again-and have ceased to marvel at the way that car grows in demand, selling itself as fast can turn them out And with scarcely any effort part. IT'S THE ENDLESS CHAIN principle at work on mammoth scale When make good start it. Every satisfied buyer tells three nore-and each of the three tell three others-and it grows at wonderful rate.
 FLANDERS "20" ENJOYS that happy state today to extent greater than any other And because there is more value-r1ore automobile quality of performance and better ooks than in any other 20 25horse power in the whole world at the price. AND TT ISN'T CHEAP at any point. Better steel is not used in any automobile on earth Get that-any
 regardless of price, We the best the science of lneallurgy and of automobile engineering can specify. IN APPEARANCES is just what you have been looking for smaller edition of highpowered high- priced car. It looks $30oo-t sells for $500. WE FIND TWO GLASSES of people, mostly, buy Flanders "20" cars.
 FIRST: DISCRIMINATING FOLK who will not have-wil not be seen ina poorly-rnade, noisy, under-powered and cheap looking at any price. THESE HAVE WAITED for years for the arrival Of the of pride but moderate means could buy and drive with pleasure. They found 1t in Flanders go" in other light car. But these people arc conservative too-they don't to take risks or to experiment. with models.
 so THEY WATCHED Flanders "20'' taro three sea- sons The first the usual discovery and corrective stage was like most other models. Then she struck her gait and for two seasons past, she has been aha Sha 1eadc urdc ed THERE ARE TWO WAYS to buy an automobile One is to buy cheap because it is cheap in price and then pay in installmens the difference between that and the value of a good car-in repairs and replacements of inferior parts-and then find you have nothing.
 THE BETTER WAY is to determine just what is tho lowest price at which really first class go horse- power car can be made. Decide which car is backed by the best reputation for quality and service after ward Then pay that difference in the first place and have not only quality but that in appearance well as performance will be one your family will be proud to ride in.
 THAT'S FLANDERS "2o"-if you search the world you will decide that way.
 WHY, FRANCE BUYS Flanders "20's" to extent greater than any other made outside France Ger many also Belgium Italy, England. We exported 40d0 Flanders "20s last year. Of what other Amer can this be said?
 EVEN THE GREAT EMF "30" does not enjoy the demand abroad that Flanders 20" does The "30" is essentially an American product-made for American roads. The "20' accurately conforms to European ideals and engineering standards-and in competition with their own it sells fast supply them. APPEARANCE is worth whle--s worth all 1t costs Beauty is than skin deep in motor car. Has to be made good to look good. tin car" cannot but look "tinny.'
 YOU'LL FIND IT'S CHEAPER by the end of the first year to pay the $150 to $200 more and own Flanders 20' that looks the part well as performs t-a car i'll which the repair and maintenance bills are practically nil-than to pay less and get much less And have everybody know it too. BUT YOU'LL HAVE TO HURRY if you expect to get Flanders go" this Spring. There isn't hour to lose You may be too late now-your local dealer may be sold up to his full allotment If so, can't help him. Only way is to him at once and get your order in.
 AND DON'T EXPECT the dealer, just because you have know him so long, to take verbal statement as an order. He can't. We won't permit him for one thing If he hasn't bonahde orders for every car he has been allotted by certain date we insist on ship ping such elsewhere to dealers who are heavily oversold.
 FIRST SEE THEM ALL-hear all the saesmen's stories Else you won't fully appreciate your Flanders go" after you have gotten 1t. And you will know how nearly you came to buying the wrong carl See them all Then decide, and having decided delay no longer-else you will surely be disappointed, as than 10000 persons were year ago. REMEMBER THE STUDEBAKER GUARANTEE and Stakeholder reputation and service goes with every car carrying the Studebaker if 7afey eaniaul he fourth July Ue here vou