Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1912-08-02

country the following year. There
were Az, 600 issues of the miniature
San Benito Light distributed at these
three shows.
Advertising Did It.
A prominent real estate man of
Brownsville who advertised extern
.ively in the North and East for
lands to trade, told me a short time
ago that hs had received letters
from more people wanting San Be
nito property than any other place
in the Valley and that he considered
San Benito the best advertised town
in the Rio Grande Valley and at
tributes a large part of it to our adj
yertising campaign the past year.
But here, gentlemen, the pertinent
fact comes to our mind, it is nor
important than ever to keep up our
good work and continue TO push San
Benito as never before.
Gentlemen, this country, If we
continue to push it, is sure to be in
our life time, one of the greatest and
richest spots on the globe. Let us
close our eyes and look into the flu
ture ten years hence; we will see
a perfect net work of interurban
railroads radiate from San Benito,
and San Benito a town Of $4,000
people with street cars, big tourist
hotels, not only at San Benito but
two chains of them through the
country, one along the railroad and
the other chain along the coast con-
nected by a first class boulevard
running from San Antonio via Cor
pus Christi to Point Isabel; big
sugar mills. Not only San Benito,
but the country surrounding dotted
with handsome homes Of the rich
tourists from the north and east;
our farms cut up into ten and
twenty acre places highly imr-eved
and producing from $500 to $1,000
per acre and this same land being
worth at that time from $1,000 to
$4,000 per acre. A central selling
agency, which with the preceding
plant will enable our farmers tC
procure a staple and higher prices
for all of their products. The Frisco
railroad with a double track line
from Brownsville to Houston anC
through Frisco train from st. Loui:
via San Benito and Tampice to the
City of Mexico, this line being sew
eral hundred miles shorter than com
peting lines. will necessarily carr!
a majority OF the business. w
could go on and on enumerating al
we will have ten years hence, bu
the present il before US, take care o
| the present and the futur will car
for itself: it is up to us TO be dom
: and doing all the time. No city o
town can stand still, it must eithe
: go forward of backward and the Sa
{ Benito spirit will never let it G
: otherwise than forward. There al
many opportunities before us for tn
: coming year. We want to coin I'll
T" two words Our Town" We war
to get each and every man in "Ol
: Town" to be most active in maxim
"Our Town" his daily talk. 7
/. boost this along we are going to o
fer the following prize, a handson
| gold button to the man or woma
! who writes the best essay or the fo
J lowing: What Our Town" H
J Done for Me. 2-Why "Our Towr
is the Best Place to Live. 3-Wh
We Need in ''Our Town" and VIII
This contest is open to every n;
} and ONE in San Benito and vici
ity. The prize winner and all be
essays will be published in {
Light and we will also use them
1 small circulars for advertising pu
| poses. This contest closes Octob
| |, 1912. Let's see who will send
| the best one.
} Building and Loan Association
J MILL