The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1912-05-01

r When Selecting q Motor Carr
HAVING ASCERTAINED these things we would
proceed to the stn more important points m the selection
OF our automobile. We would ask for list of In
our own toWza-our own neighbors and szuaintances,
and friends of friends. And we would see them aIi
personally Ask about the how it performed tho
diherent kinds OF roads and In varying weather. AJAX
about its power and dependability And finally, We
would inquire carefully to the treatment accorded each
customer by the manufacturer or his agent
SPEAKING OF AGENTS. Dealer is the better terra>
We would further and ask whether back of the local
dealer was branch merely jobber. A jobber, you
know handles certain product this This
Get THAR Next season he may, and probably will
be handling competing car. It win be necessary-oe
he will think SOTO knock" the one he Is selling now
And the easiest way to do that is neglect Il and
its buyer.
ONE CONCERN to be exact-have
tirtsix branch houses located In many important
distributing centers all this continent-canada as
We'll as the u. 3. CThere we 60 agai1i Constantly
revertng to ourselves And we are trying so hard
to be impartial, tooD
NOW WE HAVE ELIMINATED ALL bxrt thren on S,ur
cars from further consideration We are speaking
now OF GERS in the prce-class of Flanders 80" and
E7M-F 80 which Is to say, cars selling from $500
down to $500.
PRICE OF FLANDERS "2O' rs $500 at the factory md
OF course there is other at lower at that
price that with this wonderful at an And
though EMF go sells for only $110o you viii End h
s damned ned by an dealers selling cars up to 1900 In
oueF WORDS 1t IS then strongest competitors, }sk
FLANDERS 20 the bette NOR of dealers who have 800
to arCucti aa4f
are just as good as Flanders "2og"
THAT REMINDS U.s. Recently u,e heard OF euzo IN
geTous ways to make the rival dealer tell between thu
lines as it were, which he really considered best
Here they are:
ONE RESOURCEFU. BUYER made Il a rrnctsc. 20
watch while he talked with the various deaera and see
which they all Knocked He says the FIRST car they
attack is invariably the one that pushes item hartess
IN competition. He bought an EMF $50" Nut of
course, that is aside from the story.)
THE OTHER, PSYCHOLOGIST adopted this plan
He assumed that the car he looking the best
IN the world-to avoid argument with the salesman.
linen he asked which the salesman considered
best.
EE BOUGHT FLANDERS ~2o~-oow this iznt rrssu-
dice. 1t is fact.
WELL, WHAT HAVE WE LEFT after ELIMINATING ts,o
that cannot up the standards we have
set-standards which are the only safe which 20
base purchase that involves much money u1eans
so much pleasure, or the reverse does the selection
of an automobile.
EMF $50" each in its distinct class- And we
have only these because because in addition passing
all the tests enumerated with 400 per their credit
they possess that additional advantage which other
cars enoy-they backed by the and the reputa
ton of Studebakers.
WE HOPE WE HAVE HELPED YOU to select the rsxtrt
The that will give you the most for your money
IN the first place and the most service and satisfaction at
the least cost afterwards apply all the tests We
have suggested your decision viii be the
Studebaker 40" or 30-according to your needs snd
your
JUST A WORD ABOUT DELIVERIES. We receive
many letters from good friends in about tta veins
Would order Flanders 40" but competitors tell mo
you heavily oversold may get h TIN July.
Tel me the real situation" Here's rcpys
WE WARNED YOU in our last ad that tarty bs1yezst
would undoubtedly be disappointed. We cannot alter
that Tried to get ahead of orders in April but,I
bad the weather only managed keep abreast
Can't hope TO do more in May. But that doesn't affect
buyers who alert the condition. Only tardy
will get left. You get car-if you hurry See
your local dealer to-day and he likely fix you
up for early delivery And if you doubt his promise
just drop line at the factory and will tell you
whether he positively guarantee you a the
date he says Nine times of ten he Is telling you the
truth-that's the kind of dealers have mostly. But
don't delay.
DrTn@w~