The sun., 1912-07-01


lied to the main Idea. which nuctuated
from selling conl to the householder up
to placing an occasional life II, ,urance
policy. and each man In the office was
delegated To lool' after eacE of these
many branches. meeting vita more or
less success, measured accordingly Hs
his ability ,r opportunity occasiOneG. il
was the old story of the Jack Of all
trades No office made any preterce
Of engaging specialists. and. the only
specializing that Aas done was with the
office itself. which generally specialized
In the handling Uf property aud clients
located In the immediate district which
confined the Office.
"The successful office of the present
time Is made up. not Of an organization
of free lances but Of a chain OF spe-
cialists In the various departments. and
OF Its weakest link the effort Is to have
each man the best In his particular
line.
by no means the least important Of
these experts Is the skyscraper special
list; the man who shows the capitalist
where to build his twenty. thirty or
forty story building and how to plan
IT; who. through experience, has
learned tho extravagances to avoid and
the essentials to install.
I'm these days of keen competition
and the survival Of the tittest the best
, planned building is bound to be the
most successful. and when you realize
that the cost of the average modern
office building Is we'll into the millions
you can readily appreciate this mans
increasing Importance. Information Is
| your stock In trade, confidence the key
note of your success. the degree OF
which Will be measured by your own
personality and salcsmanship
The nation Is full Of people with
real estate and with money. Most Of
them don't know how to handle their
own property or how to invest their
money. For every man with the price
there are hundred sharpers. The
ordinary class. but there is an unlim-
ited demand for the conscientious. spe-
| Clalized broker. who can give sound
| recognized advice on his speciality, just
as the banker does on financial securi-
| ties. and who merits q similar respect
and standing In the community. Choose
your specially with care; you can't
catch trout in Il muddy pond and
having chosen 1t stick. for rolling
stone gathers no moss
There Is no other business which
offers the same rewards to the compe-
tent. energetic worker: there Ia no
other investment which is as safe and
staple as we'll selected real estate. YOU
cannot succeed. however. without in.
tell!gent. honest. persistent. day after
day effort.
"On every hand are opportunities fol-
both broker and investor, and II II your
duty 10 seek them out. Every foot OF
come your stock in trade. Every man
who owns or wishes to own parcel oi
land Is a possible client.
Years ago they told me in New York
that we had reached the top notch In
prices. but since then values have gone
IN 1,Ny 1.,.,, DnI 10 -,
reached the maximum at the rate OF
500 per square foot. and still We are moi
UP to the top prices Of either London oil
Paris. The net increase Of land values
in the city of New York for q period o
ten years. from 1900 to 1910. was more
than the combined gross output OF al
the gold and silver mines Of the United
States by $17o,ooo.0OO and greater b,
$27S.O00. 900 than all the dividends pail
during this time by all the railroads o.
the United States. And during this tim,
this land was paying satisfactory dlvi
dends on Its investment This Ia tn
land which In 1926 was bought from tn
Indians for s24. or approximately
cents for each 100 acres.
True there are occasional recession
, but these are mostly OF a local nature
, due to trade changes. and these Yer.
changes in localities are fruit for tn
broker. for whether his client Is movin,
, broker.
: What applies to New York is. | he
lieve. true OF all the other large cities i
, the land: Chicago. Cleveland. Detroit
!. Denver, Omaha. Seattle. Louisville an
I the entire South are going through
rebuilding process. The method Of stes
skeleton frame construction invente
p by George A. Fuller III Chicago a littl
over twenty years ago has created a ne,
y era in the building business. making
I possible to reap greater crop from ou
d. city lots. and introducing condition
0 which have brought about the replannin
}. and rebuilding of most of our large cite,
:, New York even has awakened from il
D condition of lethargy and self-satisfat
= tion. and following the example of he
= smaller sisters is now diligently studyin
a city planning proposition. Civic prid
= is the popular ism" Of the day. and in a
parts of the country we see a rationi
!. and artistic touch being, applied to II
d? development of the land.
n Let me. however. raise the finger
: warning against overproduction.
New York we are overbuilt in q grei
= many avenues Of development Hotel
e Office buildings. theatres and apartment
n have been 40 overdone that the low rem
;, we are forced to accept has brought abo,
Z creasing taxes. must eventually result In
a recession of building activity. The anna
q one and two family house Of the t3. o.
4 and 81. 900 variety find is also plentif
in the environs Of most Of the larg'
u Eastern cities.
Real estate to succeed has got to sho
e a fsir return on the investment. II is
|. commodity regulated by the rule OF supp
;, and demand. and II the supply exceed
u the demand the game has got to ha
: until the visible supply is assimilated.'