The Pickens sentinel. (Pickens, S.C.) 1911-2016, 1912-08-01
AFTER MANY YEARS
Never Can Tell When Advertising
Brings Results.
The man is not crouch; +

Snanc1a matters.
But he does not know much about
advertising. He advertises in nearly
all the cheap lodges that are pre-
sented to him. With him advertising
Is an expense, and not an invest
ment.
Il he should. some day when he
gets little more money, ever so back
to the soil, It is doubtful If ne
wouldn't kick on planting any seeds
that you'd not come up the very
next day~sad bring a large profit.
When solicitor for the Fair
Book" went to him to talk about the
advantages to be derived from bring
ing several hundred thousand dollars
10 the city during fair week, he looked
thoughtful for moment and then said
Ae would think It over.
Nothing would change that attitude.
He wanted to think It over. The mis-
stonary for the fair went away ana
returned the next day. hoping that the
merchants thoughts had been steereo
In the right direction.
Nothing doing" said the mer-
chant, when the hopeful solicitor
showed his nose in the doorway. i
have been looking over my books, and
fail to see where the Fair does me
any good. My sales are never larger
that week tian at any other time In
~:the fall
Well" observed the solicitor, you
can't expect every man who brings
money here during fair week to walk
straight to your store with it and
shove 1t under the door if you chance
to be out. You've got to wait for
some man who wants something IN
your line to get hold Of this new
money and bring it to you
Nothing doing" insisted the mer-
chant.
Now, the solicitor was prepared to
demonstrate-with fountain pen and
pad Of copy paper-that certain
per cent Of all the actual currency
& handled IN his city is every year In
vested in the sort Of goods this mer-
c6aSe sessJ fer sale. Have you
ever figured that out?
But that merchant would not listen
He would not even give the solicitor
a couple of ;;.ours in which to make
himself understood on the law Of aver
ages. II the money that came to town
In the pockets Of Fair visitors during
the Fair didn't reach him the first day
the visitors struck the city, that set
tied 1t.
He was willing to admit that the
Fair would be likely to bring 8 heap
Of money to the city, but he expressed
the further conviction that II his fel-
low merchants got hold Of it first that
would be the end Of 1t for him. He
knew he had to pass his own cash
receipts out to Tom, Dick, Harry and
the good Lord only knows who else,
but he seemed to think that his con-
temporaries kept theirs.
Well, while the merchant and the
solicitor argued over the matter IN
Gle Ike came into the store and sat
down by the radiator near the desk.
Uncle Ike is favored character there.
He sat listening to the war Of words
for q time, and then hunched closer
to the speakers.
Nothing doing" he heard the mer-
chant saying. What wouldn't get
during the Fair I wouldn't get at all"
"That's funny, too." said Uncle Ike.
whats funny?" demanded the
merchant.
Uncle Ike grinned at the Fair man.
Ever hear about Aunt Sarah's new
SILK dress?" he asked, pretending to
ignore the merchant, but, all the same,
Watching him out Of the corner Of a
1s6 sYe 1t was funny about the
.Ynew silk dress
"Come on. Uncle Ike." the merchant
said. You've got story secreted
about your person somewhere. Out
with it,
The merchant wasn't overly anx-
fous to hear the story just then. bu.
he was anxious to have the stream of
eloquence pouring out Of the solicitor
shut of. Even the stories Of a lazy
old man were preferable to the long
vinded arguments Of the Fair book
man.
Aunt Sarah would go to the
Worlds Fair" Uncle Ike began, "and
the worst OF 1t was that she had no
one to go with her but me. her long
suFerin' brother. Someway, We al
ways called Sarah .Aunty.' got into
the notion by hearin' others call her
that. and just dropped into the habit.
although am her brother.
$50 Sarah and me started of to the
worlds Fair. Sarah gave me the
money she had saved up for the trip.
and | put it with mine. Altogether,
ve had somethin' o-er s100 in cash.
besides the return tickets. an felt
Ike we could buy about eyerythin
there was in Chicago If We wanted to.
kept the money in an inside pocket
of my vest. an kept the vest buttoned
up mighty tight. at that.
.Tba reason Sarah did not want TO
CORY II was that she had a brand new
silk dress, made by Almira Talmadge
ont of the best silk to be bought at
simon's new store. She was proud eS
a peacock Of that new silk dress sac
used to keep lookin' behind her of!
the Fair grounds to see was effect us
magnifcence was a-creatin, Shs
thought it was about the SWEETEST
thing that ever took a years savings
up to get.
You know how it was in Chicago
Worlds Fair year-hot and close and
crowded-with lot Of hotels Jus,
knocked up out Of pine boards ane
furnished with stuff from the ins'aii.
ment stores. We got into one OF
them hotels down near the talF
grounds.
"Sarah's room was right next 10
mine. an there was transom over
each door,. We had been there
week. and was most ready for
square meal back on the old hum
stead when somethin' happened.
49,. o,o1ool- io tho mOrnin |