The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1912-03-22
Big CROWD
Openings Of Leading Dry Goods Stores
of City Throneed Streets Yes
terday and Today.

Yesterday afternoon n today the
streets were crowded with handsome
ly gowned women all eagerly pushing
their way about the shopping centers
Of the city, for three of the largest
stores were holding their annual
spring opening. Hundreds of ladies
were carrying fragrant carnations and
beautiful pink roses, which signiied
that they had been at one of the
largest women's stores in the city,
d~eLendrecie's.
At this establishment two large
windows were artistically arranged
with all of the newest fabrics, Access
series, the latest in shoes, ready-to-
wear garments, suits and coats that
the spring fashions decree. On the
first floor each department had out
for inspection the things necessary
for the we'll dressed women Of the
Easter season, the newest in fabrics,
trimmings, hose, linens, laces, n
lingerie.
Taking the elevator the visitors
were ushered into the handsome, thor
oughly stocked ready-to-wear depart
ment of the store. Here everything
necessary for dozens of the most ex-
quisite Easter costumes were on dis
play and in the millinery department
some Of the handsomest SHADED and
daintiest styles are waiting to be pur-
chased. The French room had been
thrown open and from this issued
music played on a victrola and a
charming young girl offered roses and
carnations. This room is one Of the
=. - oxr-,,{,{&oIry f,rrniuhnd In fha Nt4ur
and In fact is an idea original with
Mr.. deLendrecie, which attracts much
attention.
The large establishment of A. l..
Moody in the most central position Of
shopping district brought everyone out
for their grand fashion display last
evening and today. Mr.. Moody and as
sistants greeted the guests as they
entered and in each department the
salespeopIe were in their places to re-
ceive the women eager for a glimpse Of
the bewildering display of the new
and beautiful fresh from the eastern
markets. Here one recognized instant
ly the perfect arrangements of every
detail, continuing throughout in each
department Of the three floors. The
windows were exquisite in harmonious
color effects and in the perfect ap-
continents Of the various costumes
suggested.
The first floor disclosed to the Wis
itors everything that could be wished
in dress goods of the newest patterns
and designs, in gloves, hose, neckwear,
shoes, etc, and on the balcony to
greet the throngs who entered to In
spect the beautiful wares one Of the
popular city orchestras played. Mr..
Moody was very original in his idea
of giving the visitors ample time to
look around without making purchases
for from 8 o'clock until 10 no goods
were sold and the salespeople were in
their places to offer a welcome. The
second floor is handsomely stocked
with a large variety of styles and col
ors which will be popular for spring, in
suits. coats, waists, skirts, gowns,
millinery and in fact everything that
the most elegantly dressed women Of
cities of much more metropolitan pre-
tensions could ask for. The third floor
disclosed much of interest to the
home-maker in draperies and hangings
and in this floor also are the daintiest
and most attractive articles in lingerie
and the newest fads in needle work.
The spring stock of the two rival
stores of Fargo, deLendrecie's and
Moody's, is one OF the things which
make Fargo the biggest little city in
the world" Women for miles about
come here for the latest fashions and
for much of the ready-to-wear trade
as well as for many other things and
at the time when the stores are re-
stocked as in the spring Fargo people
begin to realize more and more that
1T Is not necessary to go to eastern
markets for the newest and the best.
The Frances new store, one Of the
most beautiful millinery and ready-to-
wear stores in the city also held their
opening yesterday. This store although