El Paso herald. (El Paso, Tex.) 1901-1931, 1912-06-15

W las Chamber of Commerce as
follows;
ar. POSTMASTER and Gentlemen
The first thing in boosting any
community is 10 get your home people
TO boost with you When stranger
arrives in your city do not draw long
face and say I'm sorry, old man, that
YOU have come mere to starye on the
desert Just tell him how glad you
are ne came and tell him to go out an1
dig a well and get some water on top
of the ground That's boosting
a fortune awaits any intelligent
American, hWO is willing to stand the
test The way Tor Douglas people 10
90 is to boost. boost. boost, wherever
they 60. Dream Douglas sleep Doug
las, talk Douglas, and don't let an OPP
pCrtunity pass to say good word 1or
your town wherever you are See the
vision Of tomorrow, instead OF dream
ing on what is past
You have mining and smelter prop
critics here that are as a whole one OF
the wonders Of the generation You
can be just as prominent IN an agrl-
cultural way. But in order to accom-
plish this, you must nave never END
ing publicity, intelligentAy directed
Tell the truth about your region
That is good enough When people
come here it is better for them 10 say
YOU have understated, rather than oF-
erstate your resources
The sulphur Springs valley is going
to be peOpled in the not very distant
future. If you neglect a campaign OF in
telligent publicity, il viii be peopIed
with men who come IN prairie SclOOLl-
ers rather than those who come n
palace cars with money TO invest
Douglas IS to be congratulated upon
her splendid public and private pulIq-
lngs and the system or municipal al
fairs. You have an excellent school
system that should be the pride or
every resident Of the state of Arizona
In civic improvement you are IN the
front row. Now what you want. is
the proper kind Of advertising to bring
to this region OF unlimited resources.
a citizenship that will augment, rather
than retard progress Some kind OF a
citizenship is coming. Just as sure as
the sun shines.
IN gIancing over the statement OF
secretary Grindeu I notice that you
have spent. during the past year for
advertising SI4z45. which is supple
mented By BOrderland route advertis-
ing of S23416 and painting allegory u
DOuglas S215- And Douglas is a city
OF 10000 peOplel We are spending to-
day, while you are spending a total OF
$780, in advertising Demlng, village
Of 5000 people, $4,000 Demlng mas
no backing except that of the resi-
dents Of the town Douglas has much
the better of the argument because you
have the backing Of huge corporations
Deming depends absolutely upon lnGl-
viduals. Douglas can live without the
farms but they viii mean millions IN
future profits to YOU Why not adFer-
tise carefully. consistently, and ma
lluudllE- DeMluS Is getting results
Douglas can do the same.
we never send q statement out of
Deming that is not more than borne
out by conditions. That is the rea-
son that people believe what we say
That is the reason We are proSperinS-
Douglas can follow the same simple
rule and win.
we are using. in the Mimbres val
ley. at least 20 different varieties Of
pumps and at least as many different
varieties Of power. The Deming Ice
and Electric company has just been
taken over by million dollar corpora
ton. the Federal Light and Traction
company. OF New York city, a corpora
ton backed by millions. Before the
end Of the present season we will have
so miles of transmission lines running
throughout the valley furnishing light
power for pumping for the best class
OF intelligent farmers in the world
Douglas can do the same, providing
YOU get busy before your magnificent
valley is peOpled by men who come
overland in wa CONS or on burrOs.
publicity of the intelligent sort is
merely a means Of augmenting the
number Of people of means who de-
sire land in a given section. And il is