Imperial Valley press., 1912-05-04
STEVENSON BROS. COMPANY
General Merchandise

Tremendous energy. business intce-
rity. keen insight into The needs ana
wants OF community. ambition, de
termination. perseverance, broad mind
edLeS~. cheertuluess, are the sterling
qualities rae managers OF q great mcr-
"haHG5-s establishment must possess
TO make ta5 diversified business sue
cesSsal. The details of The business
are 50 intricate. he patronage so no
mOgeuOUS. that only men endowed with
this peculiar and rare ability are com
ue,eEt 70 venture into his field OF
ComMeTciaidom. They must keer
their finger constantly on the pulse of
The public study the markets, antici
pate The seasons with heavy purchases
OF appropriate stock long enough in
advance o. date OF delivery. Vet they
must not 0verbuy or be short of stock
the public must always be pleased and
goods must be sold at attractive prices
They must rake long chances and still
be ScrIatiVe. for the public is tickle
its mind changes with the seasons, the
styles even with the phases OF the
moon.
These are only a few OF the hun.
dreds OF intricate and almost inconceiy.
able things The successful general mer-
chandise managers must always keep
in mind As il this We're not enough
TO confuse and stagger the average
intellect. he proprietor OF general
merchandise store must be patient
Trade j. obtained and established only
after rial purchases. so that II takes
time and energy and determination 10
build up the business and succeed.
The Stevenson Bros. Company is a
splendid example OF one OF those in
tricate institutions that has gradually
forged ahead. expanded and enlarged
until rhe pinnacle of success has been
attained lr is needless 10 say that
the success OF his store is due 10
the careful management, keen buSl
ness insight. determination and pOpu
larity OF Mr.. !. r. Stevenson, presi-
dent Of he company, and Mr.. ID. R
Stevenson. secretary Of the company
These brothers have labored with un'
firing Energy for wears, working Shoul-
der 10 shoulder by day and planning
together a. night. 20 make the busi
ness 4 success
Aftar AL these Years f. must be a
2rea- -s-i-rac- Tor rhr Nr,-rs. ote
~eus1l 20 look over the heavily laden
-helNa- ia the store, watch he CON
~tanr --rra" Dt. men and women com
ilg iL,p HE ore empty handed and
going ont with arms IuL OF wrapped
bundle. or leaving orders ,0r delivery
10 viaW tu-r handsome block, con
r4inin- i0,Uvu square feet Of ground
goor 90 aud best OF all 10 realize
hat i- is all the fruits Of heir own
Toll and mental effort.
The c1Miany was incJrpnrat III
1903 with a capital stock OF Sloo,eOo
all paid up. and was ono Df the early
commercial ventures in The valley. The
business has steadily increased until
today me firm gives employment tt
six assistants. BY adhcring strictly jC
clean business methods. always cour
.eOus ana obHging themselves and re-
guiring The same conduct Of their a.
.israur- 5r setting such excellent eX
amplc- il is no wonder that steven
-Jn Brothers established remarkably
succeS-Iul business where others
might have failed.
II might appear from the forego
ing that honest" and personal charm
coupled with business sagaciiy, are
all the necessary requirements 70 adj
vance the business OF general mer
chqndise store. They are salient and
necessary factors. The other feature
that -pells success in big letters IS
weu kept. diversified stock Of goods
Stevenson Brothers have always KEEP
their shelves we'll stocked with the
latest and best Of everything in the
line Of ladies' and gents furnishings
dry goods. hats Regal shoes for m'I
and White House shoes for women
trimmings. fancv dress goods. lace
cmEroiderios, in fact. everything tha'
goes 10 make the stock Of a genera
merchandise store complete As side
line. which is also made specially
he firm takcs orders for Edward y
Price. Chicago tailors.
Since coming from San Diego 10 I'm
ucrial eight years ago, Stevenson
Brothcrs have NOT only prOspered in
the mercantile business 10 the extent
Of having a heavily stocked store and
owning the handsome -tructure III
which it is located al the corner ol
Imperial avenue and Eighth street bul
have accumulated and own 2lG0 acre.
Of some Of the best land in the lmpe
rial valley. Could Two brothers have
done moro I'D -hr same length Of time