The Richmond Virginian. (Richmond, Va.) 1910-1920, 1912-10-17
BIRTHDAY BANQUET
Of BIG ENTERPRISE
xorApLE EVENT IN COMMERCIAL
WORLD ATTENDED NJ REPRE-
SENTATIVE BUSINESS MEN.
AFFAIR is UNIQUE
q. n. SAFER COMPANY OBSERVES
araRrER-CESTuRY OF IT'S
EXISTENCE IN HAPPY
MANNER.


mona men We're guests lasz ni9ht at
what was in many respects the most
uniaue and most delightful social
function In Richmonds commercial
history--the quarter-ceutuIy amt
yersary of the c. F sauer company.
The banquet was held Ia the new
home of the company at Meadow and
Broad streets--the handsomess man
ufacturing plant of its kind in the
South and probably in the country.
The graceful building was ablaze
with myriad lights, aud the foun-
sains in the parked front spanked
with electrical resplendance.
Guests shown Over Plant
MIR. Sauer and Samuel +. Dunstan
met the invited guests at the door
and turned them over 10 trusted lieu
tenants, and in parties they were
shown over the great establishment
where purity IN paramount Il rom
the big vaults where are stored Ta"
materials OF highest grade and count
less value on through the various
departments in which the products
are handled by automatic maeh'n-
srv-~=iaayer touch by human hands
and finally 10 the shipping depart
nent -~- all under one roof --- where
wagons and trains carry the prod
ucts 10 the far corners or the eaFth'
From start to finish. the big cop
per retorts and watts, FURNISHED To
br,ilianey, the labor saving machtn-
cry. the eonveniences for employees,
the absolute completeness of every
detail. withal the spotless cleanliness
on every hand excited wonder and
admiration. Everything--botties
the only plant of its kind In the
.Sauth=-the handsome cases Tor the
display OF the goods--the labels
are all made under one roof. 1t Is
really almost a commercial miracle.
Started twenty-five years ago by a
s youth tfIen. seventeen h. with q half
dozen employees, that same youth
now employs over FIVE hundred peo-
ME. embracing twenty-eight travel
ing statesmen. who cover every state
and territory in she Union, and the
plant itself is the most complete and
modern In the country.
At every turn useful and hand
some souvenirs OF real intrinsic
value we're presented the guests.
Banquet Room "a Fairyiand.
The tour of inspection over the
guests were usnered into the bhnque
hall. There another revelation await
ed them. The cafe, maintained hi
the company for its employees. has
been transformed into a fairyland
The huge table was arranged in thu
3 farm Of the letter +. GIFTED by roe
candelabra and banked with red roses
Its cssiterpiece was a reproduction II
roses and ferns of one of Mr.. Sauer''
favorite advertising pictures-"U ncls
Rastus and his donkey Cell ngs ant
walls were gracefully festooned will
grapevines, from which hung tempt
ing punches of luscious fruit. A hug,
has relief electrical painting of prog
ress" formed background To tbs
hail. Ii showed the four bulding
used by Mr.. Sauer-from the litti'
two-story structure to the presen
mammoth plant. In scenic grott'
adjoining the hail opening inso thu
banquet room. banked with palms
and ferns, was the Metropolitan Con
cert company's orchestra and from
this beautiful grotto the soloists o
the company, who are to sing tonig n
at the City auditorium in the Ratciiff
the evening with entranc ne vocal Sc
lecfions. banquet souvenirs were rec
roses in tiny bottles made In the saue
plant, and Photographic booklets de
failing history Of the establishment
and growth of the business.
In every detail, from the menu
which left no sh of the inner mar
ungrat,fed. 10 the decorations and TIT
environment was displayed the cpl
tome OF refinement and exquisite tast,
and every moment the guests wer,
treated To some new and delightful
surprise.
An Ideal Host.
Mr.. Sauer was an ideal host. A
his ght sat ". T. Dabney. who WA
master Of cerCm0n es. and at his lef
Mayor George Ainsiie. When Toust
master Dabney inaugurated the toas
of reason, Mr. Sauer arose and briefly
but gracefully welcomed his guests
Mayor Ainsl g voiced the pleasure ans
gratitude of the whole company n yot.
ing Mr.. Sauer not only prince Of
N gss,d fellows personally. huf as a vysan
who had worked miracles In the com
mereial world through his own 81.
forts, and man OF whom Richmond
was proud, Thomas =. Bryan. 8 -
nunstan, I. Toblat. Oliver ]. SAnde
1
Norman, Of the Retail Merchants as.
ISOLATION; william Gemmell, w RI
Zimmerman and others responded In
sirniiar wien. All paid tribute to the
man and his worth and work Tbs
pleasing climax 10 the round OF toasts
came when Fmmet Seaton arosA and
on behalf OF the devoted employees 81
Mr.. sauer presented their command.
er-in-ehief with a magnificent silver
lov ne cup If huge proportions. Mir
Sauer. surprised WIS vsibly affected
+ and accepted IN Il brief speech OF
Z thanks.
II was a memorable occasion--an
epoch TN the history OF big enter
II pr sc and in the commercial world Of
VI Richmond and one those privileged 10
part citrate IN vii NOT soon forget.
Receive Auto bids.
The board of police com missioners
held the regular semi~monthiv meet
Ing last night and received bids for
fhe automobile 10 be purchased for