Omaha daily bee., 1912-04-28

IT'S MIGHTY IMPoRTANT-this matter of selecting
IN automobile Of course every buyer knows that But
not every knows how to 60 about it to determine
just which from among the many offered for his
consideration, will meet his requirements and afford
him the satisfaction he devouy hopes for afterward
ARE YOU ONE OF THOSE who ask about the horse
power the hill climbing ability the riding qualities look
and approve of the general appearance then ask
the pceand think you have covered the whole ground4
u YOU ARE then you may be satisfied with your pur-
chase few months hence. We say you may-f you are
lucky. Otherwise you win realize all too late that the
points mentioned, while important, are to be had IN
almost any automobile nowadays and are not after ALL
the most vital factors to consider. --
RI WE WERE ASKED TO select from among all the
the market to-day, and they were all lined up in
for critical inspection we would be a. much at
you are but that We know some things about
automobiles and their manufacture and their career
after they leave the factory that you, ayman cannot
possibly know. And we are anxious to give you the
benefit Of that knowledge.
BUT AFTER SEEING THEM noting points Of con-
trast and Of agreement in design, ish ct cetera. we
would ask some other quesions-and note very care
fully the replies.
LET US ADMIT before going any further, that we are
prejudiced Prejudced IN favor Of the Studebaker
product Prejudiced in its favor because we know how
II made. Know about its good points than you
or any else possibly know-because we know
you can't know. how sincerely we try to build the
best automobiles possible-to give Studebaker Gus
ED LOOK EN- ALL OvER-hrst. Naturally. And
correctly The buyer owes it himself all really
reputable and compare them point for point Com
pare points Of contrast-and features IN which the
several agree. (of course we would exclude-that
Is to say, ignore-the experiments. The new and un-
tried models. We would consider only cars backed by
regulations Of long standing for aside from your own
Judgment based as it must be on merely superficial
and brief examination and demonstration, you really
have nothing to depend upon but the reputation back
of the carr
WE WOULD STUDY THE DEsIGN-see if it CORE
sponded with the best standard practice Appearance
would appeal to US, of One likes to q
that looks than he paid for it. Some look less you
know-and the majority look par at most.
WE WOULD RIDE IN IT-have demonstration
they say. And, while we would watch the performance
Of the motor, transmission and the generally
closely during that ride, would not attach to 1t more
Importance than it deserved For any car especially
tuned up for the occasion and in the hands of
sourceful driver will do almost ulheardo stunts That
fools lots of otherwise astute prospects.
BUT AFTER ALL THAT-after considering the factors
that any tyro would naturally take into account-we
would ask some other and more pointed questions.
Questions that would stump eight out of every ten
statesmen perure another tenth of them to answer
to our satisfaction. .e.....-#
made themotor, axes dotherparts Notwho assembled
them and put his name-pate the finished product,
but who actually made every part of the from the
raw materials to the completed And we would
automobiles.
THEN WE WOULD WANT TO KNOW just how many
automobiles each manufacturer made per annum. For
the that question is the to that other
sis 1t built or 10 It manufactured" II made IN small
quantities less than 5000 per year-then hand
work must of necessity enter largely into fts making
AID we would not buy handmade automobile. The
hand cannot approximate the accuracy of the machine
No two worimen do work of equal quality. A hand
made machine means one mistake made to ft another
for perfection Is impossible by hand.
sOwE WOULD EXCLUDE from our consideration those
made in small numbers; for the following
First made in quantities are better because methods
possible IN quantity production that impossible
when making small numbers. And second would
know that parts of made IN small quantities would
not be absolutely interchangeable, whereas parts OF
machines made in immense quantities must be-
necessarily.
NOW WE HAVE REDUCED the cars we would consider
to very small number. (You we would seiect our
automobile by the simple process Of elmination)
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