El Paso herald. (El Paso, Tex.) 1901-1931, 1912-08-21
Community Advertising; Good and Bad
By R. Bedichek, Deming, N. M.

r,ez-eDsnere of the metropolis he is
VISITING carefully, and while he is thus
reading you catch his attentIoh.
A good, ringing, trutnIul hal1-page
ad1-ar7ieen,ent of your community's
natural resources ana lnuuStrld oppor-
tunitfes inserted once or twice d week
in the leading neWsPd4PtSL; - me city
which is the natural distributing point
for 1-our section will bring you many
times the returns that the same money
will bring IN the national perloolcals-
Catching Interested Man:
The point is that you eaten the man
VINO is already interested IN your gen
eraI Sc, lion YOU get him right on the
wing so 10 speak. you get MN nIn l
ence ION also reach the dissa tished
resident OF nearby communities, a
source Of capital and Pepu a2eFI0o {nat
with such a newspaper Will dispose tnat
paper to display your news more proml-
nentIv. and the news OF your lhuustrlal
development day by day Is eLs niO9O
vaIua bic advertising that you can print
The Vests Advertising
II is in the western portion OF the
United States that we ma coIIli liIy
advertising in full flower They believe
IN il. +beT have determined its value
bv the acid test of long experience
hoard the chairman of a publicity com
mittee of one of the smaller towns IN
New Mexico make report OF the year
work of his committee to the CONNER
oioi orranization of the town while
Letbered around the banquet board
The results which he gave IN oetail
were truly amazing. He was an en-
/ fhusiast in the work, as Is evidenced by
his whole address, and PartlcqlarIy oy
the closing paragraph Whlch venture
/ we need more and more publicity.
We need the California variety OF pub
licity, that all-pervadlng puohclty tnat
swallows up and aoSorbs the pupiiClty
/ Of other sections We are bound to
/ studv California as model in this line
/ of work There are valleys IN Call-
! fornia that are no more beautlIul tnan
/ ours; where the soil IS not d WhlI more or
| ferior. and still where land sens lot
$500 per acre as against our land at
/ 500 per acre What makes the olller-
Intelligent Publicity.
| 1.-THE answer is intelligent publicity.
/ That $500 extra value exists only IN the
/ minds of the purchasers, ana that VaIue
/ was created in the minds OF the pur
| chssers by publicity of the right sort
] we can. if we think best, stop our
/ values right here, and worry along Ior
| A generation or two without further
! Increase without further public i'm
! movement without all those beautiful
/ things that 90 with a wealthy ciVllZa-
! ton. On the other hand. we can make
! the very name of our valley magical
| throughout the country, make II con-
/ note an that is beautiful and romantic
/ about the dying of the old west and
/ the birth of the new. Make II an OFT
recurring and significant name in the
| topic of reclamation; make IL name
! that shall draw the very best citizen
I ship within the shadows of our noun
! tains. make the valley which 1t slSnlnes
wealthy by making il most desired"
When something of the spirit en-
J bodied in the foregoing quotation takes
/ hold of a community. that community
is on the threshold Of notable indus
/ trial expansion.