The Washington times., 1912-04-28

rs MIGHTY IMPORTANT-this matter of selecting
automobile Of course every buyer knows that. But
not every knows how to 60 about it to determine
just which car from among the many offered for his
consideration, will meet his requirements and afford
him the satisfaction he devouty hopes for aferward
ARE YOU ONE OF THOSE who ask about the horse
power the hill climbing ability the riding qualities look
and approve of the general appearance then ask
the think you have covered the whole ground2
IF YOU ARE, then you may be satisfied with your pur-
chase few months hence. We say you may-if you
lucky. Otherwise you will realize all too late that the
points mentioned. while important, to be had in
almost any automobile nowadays and not after all,
the most vital factors to consider.
IF WE WE'RE ASKED to select from among all the cars
the market to-day, and they all lined up in
for critical inspection would be as much at
you but that know some things about
automobiles and their manufacture and their career
after they leave the factory that ayan,
possibly know. And anxious to give you the
benefit of that knowledge.
BUT AFTER SEEING THEM-noting points of con-
and of agreement in design, finish cetera,
would ask some other questions-and note very care
fully the replies.
LET US ADMIT before going any further, that we are
prejudced. Preudiced in favor of the Studebaker
product. Prejudiced in its favor because know how
it is made Know about good points than you
any else possibly know-because know
best automobiles possible-to give Studebaker GUS
toners the best value for the money.
WE'D LOOK EN- ALL oVER-frst Naturally. And
correctly The buyer it to himself all really
reputable and compare them point for point Com
pare points of contrast-and features in which the
several agree. (Of course, would excludethat
is say, ignore-the experiments. The and
tried models. We would consider only cars backed by
regulations of long standing for, aside from your
Judgment based as it must be on merely superficial
and brief examination and demonstration you really
have nothing to depend upon but the reputation back
of the carr
WE WOULD STUDY THE DES1GN-see if it CORE
sponded with the best standard practice. Appearance
would appeal to u.s. of course. One likes a
looks than he paid for it. Some look less you
know-and the majority look par at most.
WE WOULD RIDE IN IT-have demonstration as
of the Transmission and the generally, very
closely during that ride we would not attach to it more
importance than it deserved. For any especially
tuned up for the occasion and in the hands of
sourceul driver will do almost unheard of stunts That
fools lots of otherwise astute prospects
BUT AFTER ALL THAT-after considering the factors
that any tyro would naturally take into account-we
would ask some other and more pointed questions.
Questions that would stump eight out of every ten
to satisfaction
WE WOULD ASK FIRST who made the Not who
made themotor axles parts. assembled
them and put his plate the finished product,
but who actually made every part of the from the
raw materials to the completed car. AND we would
( exclude from further consideration all assembled"
automobiles
THEN WE WOULD WANT TO KNOW just how many
automobiles each manufacturer made per annum. For
the that question is the that other
sis it built is it manufactured" If made in small
quantities say less than 5000 per year-then hand
work must of necessity enter largely into its making
And we would not buy handmade automobile. The
hand cannot approximate the accuracy of the machine
No two Workmen DO work OF eQua quaHty "A hand
made machine means mistake made to fit another
for perfection is impossible by hand.
so WE WOULD EXCLUDE from our consideration those
made in small numbers; for the following
First made in quantities better because methods
possible in quantity production that impossible
when making small numbers. And second would
know that parts of made in small quantities would
not be absolutely interchangeable, whereas parts of
machines made in immense quantities must be
necessarily.
NOW WE HAVE REDUCED the cars would consider
a very small number. (You would select our
automobile by the simple process of emnation.)
CfudohaLar Cox