The Detroit times., 1912-10-24
WIEN AN ANADVERTISING MANAGER
4 RECOMES THE GENERAL MANAGER

N, H,npOd has resigned editor Of Golfers Weekly which
publication indebted HapgOod for having placed in the i0reiron
Of fearless American magazines a., -,
Two versions Of why HapgOd stepped out have been suppno n
, - f,om Robert ! Collier the and from Hapgood
Collier saw, HapgOod quits difference with Mark
sullivan political writer Weekly, the respective merits OF
Theodore Roosevelt Wilson presidential candidates
Hapeood gives an entirely different explanation
For nine years undisputed authority on Golfers
Unhapered and free ren he turned strong
pen sgan,t dishonesty the Of public officials
government and lying and dangerous advertising.
He edited Golfers IN the interest Of its READERS
In his treatment insisted upon deal for
these readers
He conducted vigorous campaign against patent medicines and
drove the advertising of great fraud from the columns Of
the Weekly the health these readers and he nation in
general.
Hapgood explains due interference with
he policy maintained under this direction following the
promotion advertising of the publication general
ager
He received notice that CERTAIN DIFFERENCES
MADE IN THE EDITORIAL TREATMENT ADVERTISERS AND
OTHER EDITORIALS Policies
He received notice. further undertaking" dispensed
with
what some people style undertaking Hapgood fearless
telling Of the truth"
he didn't care to remain with Golfers and people anything
says which had fought abandoned he
put on his coat and walked out
What leads us to Hapgood fact the
ADVERTISING MANAGERS PROMOTION TO GENERAL MANAGER.
Hapgood popular with the advs
ing manager
Show newspaper magazine anything that
anything and them that
honesty deceny welfare the homes of readers before
dividends and you editor referred down
the counting department THAT FELLOW UPSTAIRS"
The advertising of Golfers promoted to general manager and
intent upon making showing
convincing Golfers that that fellow
upstairs often with his honest convictions
between advertising manager big copy, be curbd
Golfers let in the fight has made the
good morals and safe and honest advertising with
the Hapgo regrettabe the
powerful agent for good.
Hapgood lamenabe of
the editor Golfers Weekly because
expect Hapgood thing he Under the
cited.
Bdes conducting magazine newspaper with first
riches night Of
part publisher wherein could be wayd the side
bigger by the argument advertising backed
BY cold figures, is easily conceivable.
Appreciation readers bound the
but it slowly.
great grade newspaper
strives help display little disposition put shoulder to the
wheel and help the newspaper magazine
For instance let give you illustration
The recently down the advertising of inent
cycopeda did regard proposition legitimate
This wanted The Times its readers understand that
had with all succeeded
good fortune getting the g end Of bargain edition the
cyclopedia.
The truth many copies
encyclopedia available the city this strikes will be
possible through Misrepresentation newspapers
in the business solely get the money
The and Free encyco
peda lying advertising the News something
1855 inches viii their comparison advertising gain
The Times and loss $1,000 in The
revenues
Again The Times the oydOnOr advertising carried by all
other newspapers because The Times prefers party
the blking Of its readers by this humbug concern.
The eliminated advertising Of
because this firm refused word its advertising
Deomagane conformity with the demands of the Michigan