El Paso herald. (El Paso, Tex.) 1901-1931, 1912-06-15

also q means of attracting the char
acter of population which makes Tor
stin greater rise in land values In
stead Of allowing a new section ike
the AIimbres valley to just ill Up nat
urally with SIrayS, so to SPEAK intel
Egent publicity brings in the character
OF people calculated to bring the re-
giOn ultimately to its fullest develop
menL j will furnish an example OF
what I mean / know a section in the
black land belt Of Texas that just hap
pened to catch the westward drift Of
a lot Of shiftless. farmers from the old
south They came in covered wagons
with a pair OF skinny ponies and set
tied on that rich land and began IN
their crude way 70 raise cotton and
corn and work their children TO death
That land after % years OF develop
ment by these settlers and their chill
Cren IS worth today rom sac 10 $40 per
acre. About 100 miles TO the south OF
the section which I have in mind there
is another section, similar in natural
advantages; which was eolonized By
lot Of skilled German farmers Iney
turned themselves with all the genius
of their race to making small tracts
Of land produce as much as possible
Today that land is worth from $3.50 TO
$500 per acre. The difference is in
the character OF the people who were
. induced to settle in the respective sec
tions-
Day BEFORE yesterday I made a Pho
( tOgr2ph Of a traction engine drawing
j tons Of hay from one Of our farms
It is surely an Inspiring thought that
, such conditions nave been made posi-
Die by judiciOus publicity
Today we have highly paid secre-
tary and we hire an expert writer Of
splendid talent to have charge OF our
publicity department The publicity
committee has a weekly meeting. The
board Of directors meets every other
week Anything that goes from the
publicity bureau must first bear the
scrutiny Of the best businessmen. pro-
Tr7c - 81 g
OF that community. Everything that
goes out of the community is backed
Dy the community as a whole That IS
Iae reason that We are willing TO put
up approximately $40 for every man.
woman and child in Deming. When
people come, as they do, from eT-
cry state In the union TO make their
nome IN the Mimbres valley. and see
the vision that cOnfrOnts their eyes
they are never disappointed. Why.
gentlemen. If YOU could catch the spirit
OF the categorical picture hanging in
the bank across the street every man
or You would be an enthusiast You
would not only be enthusiastic but you
would go down deep in your jeans and
SUPPORT lnlelIlgent publicity to attract
20 TINS region the people who want to
come and not those forced upon you
little less than marvellous and there is
public domain is fast disappearing. but
we people are increasing at a more
rapid rate than anywhere in the worlds
history There viii never be any more
public domain There viii always be
sn increasing population 1t is up to
Dogulas TO set her share Of the very
best people.
The cali Of Arizona and New Next
co should be TO the most intelligent
class Of American citizenship and not
20 the drifters who have an idea that
the government owes them living If
you want the best people see them
personally through advertising. They
VIII heed your call
Your mines and shelters have
made Douglas one OF the noted cities
or America. Your growth has been
little less than mervelOus and there is
no reason why the mines and shelters
should not combine with all other
business interests to make the sulphur
Springs valley one OF the garden spots
of the universe
AR Holt interspersed his discourse
with number of witty stories which
Kept his audience in a good humor
while ne drove home the point that to
attain the kind Of prosperity Douglas
desires. the city must let the outside
world know the splendid Inducements
offered by il and the surrounding
farming district