The Springdale news., 1912-10-18
TO MERCHANTS.

You are no doubt aware of the fact that the new parcels postai law goes into effect January l, 1913. but there is little probability that you have given the matter much serious thought You should do so for it means much to you.
 When this law goes into effect packages weighing up to Il pounds will be admitted to the United States mails. This means that suits of clothes. blankets. shirts, suit cases. dry goods. etc, can be shipped 10 our lo1al people ffoFfd- ed that the package does not Weigh over II pounds The parcels post is probably a good thing for all but unless the merchant Tn the smaller town wakes up and gets busy the retail stores i'll the cities will draw whole lot Of the to- cal trade. The way they will do this is hY advertising in ne~sRa- pars. using phamphlets well l5it- srtated. showing the exact eol9fs and styles of clothes, and they Will be listed al q price that will be tempting to q good many local buyers Hence, you can easily see that quite a lot Of your trade Will go to these big stores in the cities,
 You must prepare yourself against such a thing. There IS but one way to hold the trade at home under this new law, and that IS to begin now with a systematic ad- vertising campaign. iH which you must show the people of Russell vile and Pope county that 1t Will pay them 10 buy their goods from you instead of ordering them from the city You must also kee1 abreast of the times and handle in your stock the very newest and latest styles in men.s women and childrens wear and you mus, make price that Is as good and as low as that charged by the stores in the cities. You must tell the people from day to day about your store so that they will buy here Instead Of sending their mon ey away.
 A good many will purchase by mail unless you do something to encourage them to buy at home. The best and only way to reach them and show them 1t is better to buy at home, is by system- atic advertising campaign
 Get busy now before others get ahead of you We will help you prepare advertisements that will pull trade to your atote.
 A dollar spent in Rasselivilie stays here If il is seat away, 1t rarely. if ever comes hackk Rus sellyilIe Courier Democrat
 The above from the Courier Dem ocrat of Russellyille will apply with equal force to the merchants of Springdale, and to the merchants of every other small town as for that matter There is no question but what there will be an immense amount of buying done by mail when the parcels post law goes in to effect, and there is no reason why the merchant in the small town should not receive his share of this trade And 10 secure this trade. as ie said above, he must Of necessity advertise his wares Take Spring dale for Illustration. The News GOV CTS pretty thoroughly the three ru- ral routes out of Sprlngdale in ad- dition 10 the star routes, and when a merchant places al ad in this paper, giving descriptions and prices of articles advertised il will be an easy matter for the reader to make his selection and send in his order 10 the b al merchant The merchant who sees the opportunity offered by the parcels post and takes advantage of it is going to profit thereby