The Oakley herald. [volume] (Oakley, Idaho) 1908-1961, 1912-08-09

Mah-0rder Cheap Magazines
Want Parcels Post.
GIVES THEM THE UPPER HAND
What Goes to Mako Up Modern
Cheap Ma0axIne-What It Amounts
to In Homo and Why People Should
Fight Bill.

WOUO6T II Inc country pOOpi0
realize that 1t 10 up to them to defeat
the Infamous parcels post bill?
Do they realize that the city news
papers and the cheap magazines will
be on the other side Of the fight, be-
cause they will be benefited by the
passage OF a bill that centers more
buying power In the cities and hence
affords more advertising for publica-
lions emanating from the metropolis7
Do the country newspaper men
realize that this parcels post bill
spells ruin for them?
Do the country people know Of the
dangers that threaten them or are
they being allowed to sleep while the
monster of greed fastens it's tentacles
upon country prosperity?
Have you noticed how the majority
Of great city dailies are standing for
parcels post--and have you noted the
editorial utterances Of the cheap
monthly, that scavenger of business
that builds up an enormous circula-
ton by giving away its magazine for
a few cents a year that 1t may secure
big advertising rates,
The cheap magazine with its thou
sands and thousands of subscribers Ia
out for parcels post In every issue,
telling the public what a fine thing it
will be and how the cost of living will
be reduced and SO on. ad nausem.
Have you ever stopped to think
that whatever this sort of a magazine
10 for, you, on general principles,
should be against? How many of you
have been bitten by answering adj
vertisements in these cheap maya
zines? How many of you are getting
them without having renewed your
subscription? What do they need you
for except to swell their lists and lead
you to sending your money to their
advertisers and away from your home
town?
Have you thought of this?
How many of you hold stock now in
one or more of these cheap maya
zines-and what would you take for
1t?
Did you ever buy anything adver-
tised In your home paper, from your
home merchants, and get the same un-
desirable treatment accorded you as
when you were duped by the advertis-
ers in cheap magazines?
Did the money you sent away in
answer to advertisements In msga-
zines of this class ever help to edu-
cate your children in the home
schools or pay for home improve
ments of any character whatever?
And what do you find in these
cheap magazines that are published
as feeders to out-of-town mail order
houses, that elevates and helps you
in the fight for existence?
Charles William Burrows of Cleve-
land, Ohio, describes one of these
magazines as "a small body of litera-
ture entirely surrounded by advertis-
Ing" In this respect 1t resembles a
railroad ham sandwich with the ad-
vertising bread cut very thick and the
literary meat In especially thin slices.
The situation is well summarized by
Mr. Dunno, who makes his genial
esey, man, last night bought a maya
zine intending to go home and after
supper. light my pipe and sit down for
quiet avenins enjoyment of the adj
vertisements, and do you know, man,
twenty-five per cent of the dommed
thing was just nothing but 1itera-
choor!"
And you. reader, did you ever stop
to think how you are aiding system
that is tearing down the home mer-
chant? You are helping the mail or
der houses by accepting such a shod-
dy bit of literature,
What's in the average magazine of
this character2
On the first page is a cheap, two
color picture of a woman's head with
nude bust. Maybe the head was
used on a candy box and bought
cheap by the magazine publisher.
And it should be, for it usually is
cheap at any price. On the bottom OF
| the page is a strong-arm announce
ment that the publication has so
many subscribers 1t makes the pub
! fishers head ache, and on the inside
Of the cover page is an advertisement
for Spinkum G. Sparks. dollar down
and dollar a month furniture with a
! coupon in the corner for q
chrome by return mail. This is where
you get something for nothing and
the city mail order house gets your
name so they can lombard the ever
lasting daylights out of your mail box
Then follows a half dozen pages OF
bargain advertisements" that you
may search from Alpha to Omega
without discovering the bargain. and
the title page of the magazine, oppo-
site which is an offer to sell you as
many shares Of stock as you can
pay for. at ten cents a share down
and ten cents month for a million
years. If you buy. you hold the sack