The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1912-04-28

What Factors DO You Conside
automobile Of course every buyer knows that.
not every one knows how to go about 1t determine
just which car from among the offered for his
consideration, will meet his requirements and afford
hun the satisfaction he devoutly hopes afterward
ARE YOU ONE OF THOSE who ask about tho horse
power tho hill climbing ability, the riding qualities look
and Of the general appearance then ask
the pce-and think have covered the whole ground7
IF YOU ARE, then you may satisfied with your pur-
chase few months hence We say you uaay-if you
lucky Otherwise you will realize all late that
points mentioned, while important. to be had In
almost automobile nowadays and after all,
the most vital factors to consider.
IF WE WE'RE ASKED select from among all the cars
the market to day, and they were all lined up
TOW for critical inspection would be much at
sea as you are but that we know things about
automobiles and their manufacture and their
after they leave the factory that you, ayan,
possibly know And we are anxious to give you the
benefit of that knowledge.
BUT AFTER SEEING THEM noting points of CON
of agreement design, finish ct cetera we
would ask other questions and note very care
fully the replies
LET US ADMIT before going any further, that
product. Prejudced in its favor because know how
is made. Know about it's good points than you
or any one else possibly know-because know
can't know, how sincerely try to build the
best automobiles possible-to give Studebaker
toners the best value for the money.
WE'D LOOK 'EM ALL OVER-first Naturally And
correctly The buyer it himself all really
reputable and compare them point for point Com
pare points of contrast-and features In which the
several cars agree (of course we would exclude-tat
is to say, ignore-the experiments. The new and
tried models We would consider only cars backed ny
regulations of long standing. for aside from your
judgment, based it must be merely superficial
and brief examination and demonstration, really
have nothing to depend upon but the reputation back
of the carr
WE WOULD STUDY THE DESIGN-see if it CORE
sponded with the best standard practice Appearance
that looks than he paid for it. Some look less you
know-and the majority look par at most.
WE WOULD RIDE IN IT-have demonstration as
they say. And while would watch the performance
of the motor transmission and the generally, very
closely during that ride, would not attach to it
Importance than 1t deserved. For any especially
tuned up for the occasion and in the hands of
sourcel driver will do almost unheard of stunts That
fools ots of otherwise astutc prospects.
BUT AFTER ALI. TFIAT-after considering the factors
that any tyro would naturally take into accountwe
would ask other and pointed questions
Questions that would stump eight out of every ten
salesenand perjure another tenth OF them to
to our satisfaction.
WE WOULD ASK FIRST vino made the Not who
made thcmotor a1les ndotherparts Notwhoassebled
them and put his nane-pate the finished product,
but who actually made part of the car from the
raw materials to the completed car. And we would
exclude from further consideration all assembled:
automobiles.
THEN WE WOULD WANT TO KNOW just how many
automobiles each manufacturer made per annar For
the answer to question is the that other
"s IL built or Is 1t 1ranufactured?' IF made In small
go must Of necessity enter Largely into its making
And we would not buy handmade automobile The
hand cannot approximate the of the machine
No two work1nen do work of equal quality. hand
made machine means mistake made to fit anothec
for perfection is impossible by hand.
so WE WOULD EXCLUDE from our consideration these
cara made In small nunbers for the following REASONS:
First cars made In quantities better because methods
are possible In quantity production that are impossible
when making small nunbero. And second: would
know that parts of made In email quantities would
not be absolutely interchangeable, whereas parts OF
machines made in immense quantities must be-
necessarily.
NOW WE HAVE REDUCED the would consider
to very small number. (You we would select our
automobile by the simple process OF eimnatdon-)
Studebaker Coz