The evening times. [volume] (Grand Forks, N.D.) 1906-1914, 1912-02-15
IMPLEMENT men WILL r.
CONCLUDE SESSIONS
. CONTINUED from page ~
could afford. while. now tits among
the cheapest foods obtainahle. r: r..
|- Vas a Good War; .<.i :

Wa q Good Year. 80 "a:
Beginning under rather discourag-
ing condttions-with the annual meets
Ing taking place In n of the worst
blizzards OF the season-the last years
work Of the North Dakota and nor
thern: Minnesota Implement Dealers
association finally blossomed and de-
mouths. according to the annual re-
port OF Secretary r.. A. Lathrope OF
Hope. read before h convention Of
implement dealers. Wednesday after
noon
n secretafy's report not only set
out he fact that the association 10
growing and that many new me IN
The business are declaring. II am q
member and have paid my dues" but
also called particular attention to
the TACT That the commercial traveller
OF today is really as welcome when
ne calls. as the ~proverbial flowers in
Ma and that the wholesaler is not
trying to present the dealer with the
small n OF h bargain all the time.
Mr.. Lathroe said:
Have Been Considerable.
think as a u the wholesale
trade. Q conducted their business
With due consideration OF the retail
ers interest, n think results are
to a considerable extent are due. to
the work OF the associations. both
wholesale and retail. during the past
wears. We feel that another factor
ID the implement traveller. and we note
with pleasure q marked improved
condition in the business methods of
b traveller over years ago. when a
good many travelling saiesmen seemed
to feel that 1t wae n measure Of sue
cess 70 load upon the dealer all the
goods they could persuade him to buy.
while now the standard with the best
travellers y how thew can. assist the
dealer to build up his business and
thereby make a permanent customer.
Non.Advertiser Needs Specialists. 4
The butcher. baker, c%andlestick-
maker and implement dealer who does
not advertise 10 moribund and needs
the immediate attention of q specialist
In the opinion of L. c. Pryor, editor
OF Farm Implements. who made a
feature address before the second ses-
sion Of. the Nerth Dakota and Nor.
thern Minnesota. Implement Dealers
association at the Grand Forks audi
forum Wednesday afternoon.
"Catchwords"" in advertisements are
all right declared the speaker, but
the main thing in an advertisement is
that you want to sell-somethtne that
will appeal to the person. who win do
the buying, and at the same time keen
that. prospective customer well in
formed that these particular goods are
being handled by Pete Hanson. or
whoever the advertiser may. be.
Use Home Paper,
Mr.. Pryor also urged the use Of the
home. paper, SAYING that at certain
seasons the advertiser viii receive bet
ter results from patronaRe Of the 90
cal sheet" than, advertisinE In pamph-
lets or circulars. -,
He also jolted calender and picture.
card advertisinK and recommended
the. use of the material sent out By
the jobber to the .dealer. 49,.
The personal letter and personality
in ADVERTISING were advocated by the
publisher and. editor. -.
Dealers MOI In Cont.
T: According to Attorney IN. r. Tuf.
ner:, who addressed the implement
dealers Wednesday afternoon, the Inn
plement line Of b-usinass occupies the
atton<too 40 >,... 49,. -