El Paso herald. (El Paso, Tex.) 1901-1931, 1912-04-15

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WE HAD HOPED that this season the usual spring
scramble for automobiles would be averted in the
case Of Studobzker cars at least-but alas for well
laid Plansi
NOT THAT WE ARE COMPLAINING in tn:
least So far as ourselves concerned Far
from being UNPLEASANT the condition that cononts
the Stdsbaer Corporation this Spring of 1912 is well
nigh ideal.
THAT IS SPEAKING from manufacturers point Of
BUT FROM YOUR STANDPOINT-t Is different.
That's what wanted to talk sbOut-and to advise
you how best to go about Il 20 NEST the conditions
that obtain and ward of disappointment,
HERETOFORE AS YOU KNOW there has always
been tremendous-one might almost say hopeless
shortage Of Flanders '20' and EMF go" cars
in the Spring moEl4hs-the rush season
ONE OR TWO OTHER MAKES that were popular
with buyers shared with extent this pIeasur-
able Over-demand PleaswsbIe, but disheartening at
that For one dis1ikes to dissppoint so many good
friends Then TOO when YOU know you make the
best automobiles for the money you hate good
friends forced 70 accept second bests.
THAT HAS ALWAYS BEEN THE CASE We were
pOwerless TO remedy It The EMF Company
young. Had made tremendous progress, but there
limit to financial resources. And, anyway, fac
tories be equipped only about fast. Machine
tools can't be wished into fom.
BUT THIS YEAR It was different This big forty-fve
million dollar Corporation felt equal the task Of
supplying the full demand for It's two models
herculean tho Il was.
WITH UNLIMITED CAPITAL at its command: with
the largest and best equipped plants IN the world
with On engineering and manufacturing organization
second to none; contracts for material placed and
deliveries assured It seemed Il even our splendid
sales force would be unable % Keep ahead Of the pro-
duction department.
AND WE HAVE DONE ALL we set out to do That
is 70 say we estimated that $1,000 cars divided into
$4,000 Flanders e20s" and 10000 EMF "90G"),
would surely supply the demand
WE FELT SURE WE HAD NOT under-estraated the
demand. We knew the unparalleled popularity Of
these famous only throughout the length ard
breadth Of America, but In all other civilized
tries, but
WE THOUGHT $1,000 CARS would do Some of our
competitors warned US it too many-the rest of
them didn't believe we would could make that
many.
WELL, WE'RE UP to se.ieduIe-a few cars ahead of
It on April 1st and we carried over from March to
April orders for Ana cars Most Of them Flanders
LOOK AT THIS RECORDS almost unbelievable.
In December, when wouid-bs competitors were sub
Elstng balls and waiting for tte season" to
open up the sudebakeT plants shipped $500 cars. In
January (i7verltory mouth), 1000.
IN FEBRUARY 42oo in March 46o and the schedule for April
eOOOand have sad little ahead of the schedule
IN THE WICKEDEST WINTER fifty years. you'll
thought help retardng demandt did
the conditions Of roads and weather the careful people
about selecting their automobiles.
MONTH SCHEDULE April May June, July
August and wen make them but the little boy said that's
WORKING OVERTIME NOW-and men can stand only about so
much Of that We don't like overtime all But we're doing
it-tho breathless.
THERE'S CONDITION as it stands today to you
What are going it?
ANALYzF IT: It that lot Of people going have
wait for deliveries and lot wiz be disappointed compelled
TO accept other vaue-for
able to get Flanders 40" EMF $50"
IT ISN'T SO BAD as looks in The shortage of Flanders
2os is than reaIfor capacity more
20s day lhan sos But it's bad enough And it shows
have again fallen short Of ambition
realize
We ARE TELLING YOU repeatedly
to dealers and the public that would the Spring
scramble Now that know that have failed feel that
owe you frank statement Of the facts
OF COURSE IN TELLING YOU help telling
PetltOrs asO-and naturally they VIII against
"YOu can't Studebaker thatu
be tue-uness you beat buyer to
We FELT SURE would be
toner with Flanders "2O'-but remember