The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1912-01-19

people. lie replied, Il bought this
store short time ago, when it was
not so clean and very untidy, but it
was doing good business, have held
my own, but | must say seem not to
nave profited by the extra pains for
cleanliness | have taken" In that
same town found most untidy gro
Gerry store which was we'll patronised.
In my humble opinion, the people of
such community, should, in their
own interests, give the clean grocery
their hearty support
In another town were two doctors.
The one had very dirty office. The
term dirty is not strong enough to
cover it, yet this doctor had big prac-
tlce, and number of patients, includ-
ing mothers Of children, were waiting
to secure medical attention Only a
stones throw away, was younger
practitioner who had very clean and
Hastily arranged office. Bright limo
leum was on, the floors; growing
plants in the windows, some clean ma
gaines were orderly arranged on the
table, and the doctor himself was neat
ana clean. He was gentleman too,
and In a brief conversation it was
plain to see he was we'll equipped for
e'iS ~ dStiSC VI IleulClJle. BuJ Datl-
ents were not waiting for his services.
Can 1t be that people generally pre-
fer dirty doctors and dirty offices +?
why DO not all people discriminate al
ways In favor of clean stores, clean
dealers, clean doctors and clean sur
roundings generally? If cleanliness
Is essential to goodness, it ought to
FOLLOW that godliness is not present
Vfcfc CO
with godliness absent too, the question
of honesty and morality may be doubt
ed Is there not lesson to be gained
by the hardware men in all this? Will
not cleanliness apply with as much
force to your places of business Z?
Should not as much pains be taken in
Keeping your stock of goods clean,
your show windows clean, the back of
your counters and your floor well
swept, and the sweepings and rubbish
put away in a we'll covered ash can :?
What do you do with the paper and
excelsior, and straw and other mater
1al that comes from around the goods
shipped to you? Is it swept into a
corner OF your Darkroom, or swept
outside the rear Of your place of bust
ness to be reflection on your cleanli-
ness and menace to your neighbor,
VINO takes pride in keeping the back
OF his premises clean, as we'll as
dangerous risk to fire? These are all
questions of vital Importance in the
carrying on of your business. | often
wonder that fire insurance companies
do not cancel the policy of some deal
ers who are guilty of the very things
have spoken of, especially when 1t is
considered that some of you deal in
oils and other inflammable articles,
Certainly your policies would be en-
dangered If conscientious insurance
inspector was to visit you at such
times.
Inc way you run your business is
your best or your worst advertisement
II you are not getting as many Gus
toners as you should get, then you
are not doing the proper things to at
tract trade. A business properly run
advertises itself and attracts trade. If
careless methods are used you cannot
expect the best results. To run your
business properly does not require ex-
pert advice, but thought and atten-
ton. Your success depends on what
other people think of you and your
business methods. In figuring out how
you can attract more trade, put your
self in the position of the public and
look at yourself and your business as
they look at you.
A clean sidewalk, especially on
stormy days, is sure to attract the at
tentton Of the passer-by, which will
naturally draw his attention to the
windows. Always make it a point to
keep your sidewalk clean. Keep your
windows clean inside and out. Change
your window displays often. Many
times customers coming into your
store to buy some particular article
will have their attention called to some
other article in your windows, and buy
things that they originally did not in
tend to purchase Use neat, attractive
signs in your windows, calling atten-
ton to prices and particular bargains
or specialties. In this connection, /
want to compliment in the highest
terms the hardware dealers Of Boise
for their tidy methods and unique win
dow displays.
Clean floors, show cases and coun-
tiers attract trade. The surest way to
promote cleanliness is to have a good
light Proper ventilation is very i'm
portant. People are often unconscious
OF good ventilation, but bad ventilation
Is undesirable and very unhealthy,
Keep your store we'll lighted inside as
well as out A we'll lighted store is
always attractive to people passing
When customers come into your store
they appreciate your showing your
goods to advantage. Remember that
unusual things attract trade and ad-
vertise your business. You must not
be absurd. but you can do unusual
things without doing ridiculous things.
People like to see employees with
clean collars, and like to see goods
handled by clean hands. Have plenty
OF soap and water always at hard so
that your employees can have facili-
ties for keeping clean. The best ad-
vertising in the world is mouth to
mouth" advertising. Treat your Gus
toners so well that they will tell their
friends about you and your business
and advise them to deal with you. This
Is the cheapest and best advertising in
the world. You have often heard II
said "A satisfied customer is the best
advertisement" This is absolutely