Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1912-04-16


Mississippi eminent and honest men and they
were equally certain they would hold any foods that
might ever come. But this has been exceptiOna5
season-and the dykes have given way IN places.
WE WERE EQUALLY CERTAIN had gaaged
demand aright-thought might be 0ver-sanguneJ
in fact But we underestimate the food Of ordeES
that have poured IN increasing volume ON rs thru ON
big branches and dealers and our thousands OF smaller
but no less alert Representatives We are sWampeds
despite our elaborate precautioust
IT'S MOST GRATIFYING to see how Flanders 10
has gained impetus with the years. It Is the story
of EMF go" over again-and have ceased to
marvel at the way that grows m demand, selling
itself as fast as turn them out. And with
scarcely any effort part.
IT'S THE ENDLESS CHAIN principle at work On
mammoth scale. When make good car start
It. Every satisfied buyer tells three more-and each
Of the three tell three others-and it grows at a
wonderful rate.
FLANDERS 40" ENJOYS that happy state today to
an extent greater than any other car. And because
there Is more value-more automobile, more quality
OF performance and better looks than in any other 90
or 20horse power car IN the whole world at the price
AND TT ISN'T CHEAP at any point. Better steel Is
not used in any automobile on earth Get that-any
regardless of price We use the best the science OF
netauurgy and of automobile engineering can specify
IN APPEARANCES Is just what you have been
looking for, smaller edition Of highpowered high
priced car. 1t looks $sooo-it sells for 500.
VIZ FIND TWO CLASSES Of people, mostly buy
Flanders eco" cars.
FIRST: DISCRIMINATING POLK who win not
have-Vfn not be in-a pooriy-made, noisy
under-pOwered and cheap looking car at any price.
THESE HAVE WAITED for years for the arrival Of
car the of pride but moderate means could buy
and drive with pleasure They found It IN Flanders
"20' In no other Light But these people are
conservative too-they don't TO take risks to
experiment with models.
so THEY WATCHED Flanders 40" thro three sea-
The first the usual discovery and corrective stage,
was like most other models. Then she struck
her gait and for two seasons past she has been
steadily forging ahead till now she leads undisputed.
THERE ARE TWO WAYS to buy an automobile.
One Is to buy cheap car because il II cheap in price
and then pay IN nstallnents the difference between
that and the value Of good car-ln repairs and
replacements Of inferior parts-and then find you
have nothing.
THE BETTER WAY is to determine just what Is the
lowest price at which really FIRST class 20 horse
by the best reputation for quality and service after
ward Then pay that difference in the first place and
have only quality but that In appearance
well az performance viii be one your family win be
proud to ride in
THAT'S FLANDERS H20S-n you search the world
you will decide that way.
WHY, FRANCE BUYS Flanders "20s to an extent
greater than any other made outside France Ger
many also; Belgium, Italy, England. We exported
1900 Flanders "2os" last year. Of what other Amer
lean this be said7
EVEN THE GREAT EMF go" does not enjoy the
demand abroad that Flanders "20P does The go Is
essentially American product-rnade for American
roads. The "20" accurately conforms TO European
ideals and engineering standards-and IN competition
with their it sells fast supply them.
APPEARANCE IL worth wlTe-is worth all It costs.
Beauty is more than skin deep IN motor ca. Has
to be made good to look good. A ''tn car" cannot
but look "tinny"
YOU'LL FIND IT'S CHEAPER by the end Of tho
first year to pay the $3.50 TO $500 and
Flanders 100" that looks the part well performs
it-a in which the repair and maintenance bills
practically nl-than TO pay less and get 50 mach
less. And have everybody know It too.
BUT YOU'LL HAVE TO HURRY you expect to
get Flanders go" this Spring. There isn't hour
to lose You may be too late now-yoEr local dealer
may be sold up TO his fun allotment 50, can't
help him. Only way is to see him At once and get
your order IN
AND DON'T EXPECT the dealer just because you
have know him long, to take verbal statement
an order. He can't We wont permit him for
thing. IF he hasn't bona6de orders for every hs
has been allotted by certain date, insist ship
ping such elsewhere to dealers who heavily
oversold.
FIRST SEE THEM ALL-hear all the sslesmen's
stories. Else you won't fully appreciate your Flanders
"20" after you have gotten It. And you wiz
know how nearly you came to buying the wrong carl
See them all Then decide, and having decided delay
no longer-else you viii surely be disappointed, as
more than 10000 persons were year ago.
REMEMBER THE STUDEBAKER GUARANTEE
and Studebaker reputation and service goes witt
every carrying the Studebaker name