The Richmond Virginian. (Richmond, Va.) 1910-1920, 1912-08-04
RAILROADS WILL
ADVERTISE SOUTH
ARRANGING To INsTALL ATTRAC-
TIVE EXHIBITS AT THE NORTH
ERIN AND WESTERN FAIRS
APPEALS TO FARMERS
SPECIAL CARS WILL MAZE wHuRL
AROUND THE CIRCUITS TO
DEMON sTRaTE sotTH's
POSSIBILITIES
TO FARMERS

A number of the largo railroads in
the South, including the Norfolk and
Western. Southern and Chesapeake
and Ohio, are arranging to install
attractive exhibits at the principal
Northern and Western fairs this fall
our correspondent has just had in
Interview with Mr.. r. H. LeBaume,
agricultural and Industrial, agent Of
the Norfolk and Western railway, In
his office. Ha was taken into the
stock ret.ru AT Roanoke, where the
exhibits are stored and new ones pre-
pared, and witnessed an almost end
less assortment OF grain. grasses.
fruits, vegetables and other agr!cul-
tural products. neatly arranged in
cases. glass Jars and trays. There
were beautifully framed paintings OF
Southern scenes, a perfect model Of
q complete Virginia farm. and fine
Industrial. mineral and timber eN-
hihits
The Norfolk eud Western railway.
under the efficient direction Of Dr. f..
A. Schubert, its exhibit manager. IN
preparing two large exhibit cars, each
attractiveiy decorated and stocked
with a bountiful supply of the most
effective exhibit material that can be
gathered in It's territory. These cars
VIII be placed on two separate cir
cults. one working into Western States
from Ohio, and the other east into
Pennsylvania, New York. New Jersey
and Maryland. The cars will he trans
ported by passenger trains, and side
tracked outside the grounds, and the
exhibits transferred to very attractive
~ designed large tents. which are now
being manufactured for The purpose.
pr. Schubert advises that there are
some twenty-five or thirty fairs IN
cluded IN the itinerary Of these cars,
He furthermore points out tho effec-
tyeness % the advertising that will
be given by these cars. and states
that half a million pieces Of literature
have been arranged for and will he
distributed by them.
The main object ST tile railroads. 50
Mr.. Schubert states, In TO advertise
the agricultural and horticultural pos
sit,ilites of the Southland. so that the
Norfolk and Western may continue
TO bring down desirable settlers who
will purchase farms and make their
homes upon them.
The railroads are interested be-
cause they are DEPENDENT upon the
successful farmer, who produces
grain. fruit and live stock. for "a large
proportion of the traffic which they
haul II is q fact that the West is
spending thousands OF dollars In the
exploitation of its resources where the
South is spending tens. and we be-
Heye that the railroads who engage
In this most excellent work ought TO
have the encouragement and appre-
citation OF all enthusiastic, loyal
Southern people We understand
that the Norfolk and Western is one
OF the pioneers in this form of pub
licity. They maintain the most COM
plete and best equipped railway ex-
perimentaI fstrm in the entire South
east, II not the whole country. and
the work THAT is being done by the
railroad, through its AGRICULTURAL de.
partment. In bringing in thousands
Of new settlers. Is OF incalcus Bile ben.
eft to the country at large. and to ev-
cry individual residing therein
The South has a wonderful oppor-
tunity In the large area of its idle
farm lands. and the reasonable
prices at which most OF them can be
Obtained. We are hiding our light
under bushe, and tt is these ex-
hibits, more newspaper and maya
zine publicity. and loyal, spontaneous,
glad handed welcome. and a determ-
ination on the rart OF every one 10
boost the South. first. last and all the
time; that Is needed to brong about
n wonderful change In the agricul-
tural DEVELOPMENT OF this Southern
count OF ours
MIR. r<aBruma advises that he can
use attractive literature of any kind
relative 10 the territory tributary 70
the Norfolk and Western lines This
Is an -.,ppnrt,.n.ty- far Individuals and
husness mems associations to send
in something attractive In the dd-
vertisino line pertaining to their own
locality. II this II done they can be
assured OF good distribution through
the medityf of TIE exhibits that will
20 s%+t+-t.stts --s.t,st+- Tire tenth Of Att
gust-