The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1912-02-24
SERVICE
REAL OBJECT
HAS BECOME THE MOST IMPORT
ANT PHASE or THE AuToMo-
BILE BUSINESS, SAYS LOCAL
MANAGER OF FORD AGENCY
RECENTLY.

Giving satisfactory automobile
service has come to be the most i'm
portant phase of the automobile bust
ness" said G. f. Reynolds, manager of
the Fargo branch of the Ford Motor
Co.
Il often marvel at the extent of the
Ford Co.'S service for Ford owners,
inasmuch as the Ford Co. has establ-
lished service depots in all parts of the
world, even in India and Australia,
and the various capitals of Europe,
throughout Canada and in many places
in South America. 1t is a cardinal
rule which Ford dealers know that
they must at all times carry a com
plete stock of Ford parts. That is
another way of saying that practically
every Ford dealers establishment is a
service depot. BY carrying this full
| equipment of Ford parts, every Ford
dealers at all times able to make such
repairs and adjustments as are neces-
sary.
1T is just recently that the Ford Co.
has completed tits great service build
ing on Long Island. That one service
plant alone represents an investment
of $1,000,000. l mention that to illus
trate my point of how much import
ance is being placed upon service now
adays. That one service plant in New
York City represents ten times as much
as the whole Ford capital nine years
ago.
"'The entire automobile industry has
seen the importance of giving prompt
| n1sn17rfaa gasTtfap and 81 fS Nynl1 that
they have, for the expansion of the
automobile business would not have
been one-fifth as rapid and widespread
if manufacturers had not seen the ne
cessity of taking the right kind of care
of the owners and delivers of their cars.
"Of course, / can speak only from
the Ford standpoint because l am not
familiar with what the other COM
panies are doing in detail as to giving
service, but l suppose they are all try
ing their best to give a service the
same as we are. In own case, for
example, we have a repair shop equip
ped with every known modern device
for immediate and effective service.
The result is that any Ford car driven
into our garage in the morning a be
made ready in most cases for delivery
at the close of that day, fully and sat
isfactorily restored to its former good
condition.
Likewise in the matter of handling
correspondence for furthering service
to Ford owners, the Ford Motor Co,
has devised a system so careful and So
efficient that letters received before
noon on any day find the parts going
out to the sender the same day the let
ter is received, and kilograms received
up to 5 o'clock on any day are answer
ed by sending out the parts requested
the same day.
'sThis facility for rendering quick
service. to Ford owners ha turned the
Fargo home of the Ford car into a
Ford factory in miniature, We could
actually assemble Ford cars here and
style ourselves a factory as well as a
selling branch. We would not have to
go outside of the building for a single
part of the car.
at is service of this kind that has
made the automobile popular with all
4 classes of owners OF course no serv-
ice is real service unless it is immed-
late. If your car is to be laid UP for
weeks, while you are writing or wiz
ing to the factory for parts, then your
car is doing you no good during the
time it is out of commission. 1t is
that instantaneous service which
brings the owners of a a motoring
satisfaction"