The evening world., 1912-09-06
SOCIETY WOMEN /
/, not GOOD RISKS?
i OH, NONSENSE!
~. D. Gold Jr. Says They
Can't Get Their Lives
Insured, Huh"
THE BEST RISKS EVER.
"They All Take Good Care of
Health" Says a New
York Authority.
The BEST RISKS EVER.


surdnce risks. Women ,cho Huc the
h'oh life are undesirable and thev
Adre hard time getting insured"
You can always depend ON Chicago to
start something Interesting. Like a gust
from the Windy City the aoove straight
Forward srralgnment OF societyls leaders
Dew across the country to-day, causing
people to hold their breaths. with
heavy dinners and too many little glasses
from the big bottle" said p. d. Gold
3r.. President of the American Life Con-
vention now In session IN Chicago, so
Get, women are In a bad way. Their
systems are wrecked and they 90 to
early graves"
And he said more to the effect that air
over the country the members of the
haut ton would be refused insurance on
their butterfly existence hereafter. Vital
ststistics. you know.
Once q lady was discovered to be q
member OF the Four Hundred, there
wssn't chance for her with the man
who takes your name in the little book.
No. not even II she came on her Bonded
Knees and offered to reform. She might
~ we'll have ono foot in the grave and
the Other on q banana skin. The dam
age has been done and nothing but
swift; death s,ares her In the face. Too
bad. Late hours and good living have
undone her. and nothing remains but
20 stand aside as the poor creature
aumbles into the grave.
Truly. this Information came as a sur
prise. sAs President Cleveland once re-
marked when cornered for q statement.
Il was Important II true" None Of us
had heard OF President p. d. Gold jr.
A. any great extent. but then he might
he one Of those fellows who bob up now
Ond then with . punch In either hand
and put across some knowledge that
rcnaluS
So The Evening World looked up an
authority on the subject and Inter
viewed him.
ArAYi THERE Is A CHANCE FOR
THEM, AFTER ALL.
"0tufYanon sense' said the Authority.
The Authority Is the man for whose
eaient the late Paul Morton created the
pnlce of Insurance Assistant TO the Pres
td.n; Of the Equitable Life Assurance
Society. His name Is Henry l.. Rosen-
field and he talks FAST He began talk
-sng that way down in Georgia years ago
when he collected with the little book.
and all the way up to his present ONCE
ne has kept In touch with vital stads-
tics" enough to lecture colleges on social
problems and the like. lie ought to
know something about the question.
When he 5. stun and nonsense"
the interviewer was taken back. but
with what followed In a steady stream
there was no chance to combat. Repeat
what follows ais fas; as you can ana
you will catch the idea.
Society women no. good risks? Hun
Who says so? p. d. Gold. Who IL r.
ID. Gold? oh. yes. now l know. lie
president OF an association OF smaller
life insurance companies. The twenty
i've big companies have another or
ganazation. Not good risks? Where
does he get that idea? They're so good
you can't get EN-. IT'S very hard to In
cure 'em. II Mr.. Gold has any who
want to be insured wish he'd hand
their names over to me. I'd wire HIN
Tor the names in a minute II thought
he was turning any down. Good risks
Incy re the Dtst Ilshs III 'Hc WI
"They live longer than any other sci
OF women. Why not? They get the best
of everything. Plenty to eat and plenty
of rest. Nothing TO worry about but
srifes. Suppose they do stay up late a.
night, they sleep the next day. It's thu
business man OF wealth who plays thu
society game that is a poor risk. 4
man who stays up all hours and dashe'
down to the demn!tion grind IN th'
morning Is burning the candle at boti
ends.
Watch the headlines OF the papers
You Sec where Society women are res
cued or divorced or marrei or at Rene
or engaged In cleaning the streets o.
what not, but how often do you SCI
.Soc,cty women die?' No. often. Thini
of how many nice old dowasers Their
are In the world. Take a run down t
Newport and look the yerandas over
GooG risks? Huh.
6CclETY WOMEN TAKE THE
rccr ~ApC ne TIL EMcEi VEG