The daily sentinel., 1912-03-18

all great enterprises are built"
The Golden Rule i'm Practice.
In the conduct of his business,
said Mr.. Penney, he determined TO
put into practice the principle of the
Golden Rule. The plan of the Gold
en- Rule Stores is cooperative one.
In nearly every instance the mana
ger in charge is directly interested in
the store of which he has charge
The reason for conducting the busi-
ness along these lines is that Mr..
Penney believes that it not only in
creases the efficiency of each mana
Ger, but makes him responsible for
the success of the business. 1t is
rule of the stores that every custo-
mer man, woman or child. no mat
ter what station in life, must receive
the same careful consideration.
There is but one price to all, and no
deviation from this rule Is permitted
under any circumstances. Each
transaction is for cash. thus elimi-
mating the cost of office force and
other expenses aecruing from the
practice of the credit system Each
manager is taught the necessity of
keeping his expense account within
the limit set by the organization,
which is in most cases per cent
Central Clearing House.
All goods are brought through a
central clearing house in Salt Lake
City, in charge of Mr.. John |. H.
Herbert, financial manager of the
stores. The stocks of the different
stores are replenished from this CEN
trail depot. In the event of the CEN
tral stock being low in one particu-
lar line, the store requiring usch
additional goods may secure it from
one of the other stores.
Links in the Chain.
The following is a list of the
stores included in the organization
J. c. Penney, Kemerer, Wyo.; J. C.
Penney Cumberland, Wyo: j. c..
Penney Murray. Utah; Mudd G. PEN
ney, Midvale, Utah; Mudd Penney,
Bingham, Utah; Mudd G. Penney,
Bountiful, Utah; Mudd & Penney,
Montrose, Colo. Mudd-Joclyn &
Penney Grand Junction, Colo;
Mudd, Malmsten & Penney. Rich
field. Utah; Hyer & Penney, Walla
Walla, Wash; Hyer & Penney, Day
ton. Wash. Dimmit e Penney. We
natchee, Wash; Frost & Penney,
Pendleton, Ore; Frost & Penney.
Athena, Ore; Penney Bros, Great
Falls, Mont; Neighbors. Woideman
x Penney, RoXbury. Idaho Neigh
bors, Woideman & Penney, 'Mackay,
Idaho; Neighbors & Penney. Pres
ton Idaho; Neighbors e Penney, Ma
lad, Idaho; Neighbors. Brown &
Penney, Lewiston. Idaho; Neighbors.
Coffey & Penney Moscow, Idaho;
Neighbors & Penney, Richmond,
Utah; Hoag, Sans & Penney. Pro-
vo. Utah; Hoag. Sans e Penney,
American Fork. Utah; Hoag. Sans
& Penney, Spanish Fork. Utah:
Sans & Penney, Eureka, Utah: Sans
& Penney, Price, Utah; Sans & Pen
new, Mt. Pleasant, Utah: Sans &.
Penney, Trinidad, Colo; Thompson,
Sans q Penney. Aguilar, Colo: Col
llngs q Penney. Eley, New; TREK e.
Penney, st. Anthony Idaho; Collins
K Penney, McGill. Idaho.
These stores are among the larg-
est distributors of merchandise in |
the west and have been instrument
al in keeping at home thousands of
dollars that formerly went to the |
mail order houses in the east.
The rapid expansion of the organi- |
zation has greatly increased the work |
of the buying end of the business. |
and Mr.. Penney finds it necessary |
to spend large portion of his time |
in New York and Salt Lake. His |
present visit to New York combines |
both business and recreation. He |
sails for the Mediterranean on Feb |
ruary 20 in company with his two |
boys. to be gone 80 days.