The Detroit times., 1912-05-16

ITS dGHTy lMPORTANT-this matter of selecting
an aeeomoole. Ofcourse every buyer knows that But
not every knows how to 60 about 1t to determine
just which car from among the many offered for his
consideration, will meet his requirements and afford
Rn he satisfaction he devoutiy hopes for aterward
poJer, the hill climbing ability, the riding qualities: look
over andappove of the general appearance then ask
the think have covered the whole ground2
IF you ARE, then yca may be satisfied with your pur-
chase a few months hence. Wesay you may-if you
lucky Otherwise you will realize all too late that Gre
points mentioned, while important, to be had in
smost any automobile nowadays and not after all
the most vital factors to considers.
TFHWEWERE ASKED select from among all the cars
on thesmsrket today and they ell lined up In a
for critical inspection we would be as much at
sea you but thS2 know sone things about
automobiles and their manufacture sd their
after they leave the tory that you, layan, cannot
benefit that knowlcdE9.
BUT AFTER SEEING THEN&-rotinQ pcinso OF con-
trast and of agreement In design, finish, ceeera,
would ask some other 'questionsand note very care
fully the replies.
LET US ADMIT before going any sfrttsr that we are
prejudiced. Prejudieed in favor of the Studebaker
ploduct Preudicod insits favor because know how
1t IS made Know'meresa about 0ts good points than you
cf any one else can Dossibiy kpow-because we know
as you can't know how sineeaey we try to build the
toners the bestwaiue for the money.
wEpToOK EN- ALI. oUER-frst. Naturally. And
correctly. The buyer itto himself all really
pare points Of contrast and features in which the
severalcars agree. (Of coursc we would excude-that
Is to say, gnone-the experiments. The new and I'M
tried models We would consider only cars backed by
regulations long standing, aside from your
Judgment based L. must&be q merely superficial
and brief examination and demonstration you really
have nothing to depend but the reputation back
of thccar.)
WE WOULD STUDY TIE DESIGN sec If It, CORE
sponded with the best standard practice Appearance
would appeal to us of'course. Onesikcs to a
fhatl okSrn he for OF
know-andsthe majority look par at most
WE WOULD RIDE IN IT-have demonstration as
they say. And, while would watch the performance
Of srnotcr transmission and the generally very
closeldung thatride would not attach to it more
Importance than it deserved. For car especially
tuned up for the occasion and in the hands of
sourcefuldrver will do almost unheardof stunts. That
fools lots. ofsotherwise astute prospects.
But AFTERsALL TFEAT-sfter considering the factors
that any tyro. would naturally take into account-we
would ask other and more pointed questions.
Questions that would stump eight out OF every ten
salesmen- peure another tenth OF them to answer
to our1atisfaction.
WE WOuBDASK FIRST who made the Not who
m~esemotor, axies andothcrparts. Notwho assembled
them andput his name plate the finished product,
butwho actually made every part of the car from the
materials TO the completed car. And we would
exclude from further consideration all assembled
automobiles.
THEN WE WOULD WANT TO KNOW just how many
automobiles. each manufactured made per annurn. For
the that question the answer to that other
els It built or is it mmufactured2 IF made m small
y quantities less than 5000 per yearthen hand
work of necessity enter largely into its making
ISAnd would not buy q handmade automobile. The
hand cannot approximate the accuracy OF the machine
No two woriunen do work of equal quality. hand
made machine means one mistake made to fit another
for perfection is impossible by hand.
so WE WOULD EXCLUDE from consideration those
made in small numbers; for the following reasons
First made in quantities better because methods
possible In quantity production that are impossible
when making small numbers. And seconds we would
know parts of made IN small quantities would
not be absolutely interchangeable, whereas parts OF
machines made in immense quantities must be-
necessarily
NOW WE, HAVE REDUCED the cars we would consider
to a very small number (You we would select our
automobile hv the simple process of eEminatlon.l