The Birmingham age-herald., 1912-02-29

entele here expresses itself regarding her that she is entirely proficient and conversant with the every latest meth ods of developing the body, and mak- ing the face and hair beautiful and at tractive), then her success is assured. Indeed, Madame Scher accomplishes easily the remarkable results noticeable among our stout friends who go away to some mysterious place and return in due time-SYLPHS.
 Was the loss of Youth and Beauty ever more potentially brought to mind than in tbat mystical play we saw last week, "Everywoman:"
 Is there, in fact any woman so old and hornely that she does not feel thrill of pleasure at the very thought of Beauty and Youth? 'It Is the one great thing women the world over are struggling for" said Madame Scher yesterday when we were discussing Beauty Doctoring" Since the days of Helen of Troy Beauty has been worshipped and the world has bowed In admiration of it, and it has ruled the world so why shouldn't wom- en make it the all important sub ject?
 What type of woman do you find most eager to improve their beauty" l asked.
 That's a very difficult question to answer" said Madame Scher, who has at her finger tips the latest and most improved methods of beautifying and improving the skin and scalp. My patients are women of varied types all types, might say-but in summing 1t up believe that there are more thin women who want to be built up and become plump and round than any oth- CT. Stout women, of course, are in the majority, but even they, as much as they dislike being stout, do not want to be what is termed thin. Svelt and spirituel1e-graceful and slender-but THIN-NEVERi"
 Which is the harder task, reducing or building up?" I inquired.
 Tt is much easier to build up than to reduce" said she, just as it Is far easier to KEEP beauty than 1t is to re- gain it once it Is lost"
 How do you find the Southern Wom- an in comparison to those of other climes when it comes to complexion and hair and fgure?" I asked.
 "The Southern type is very beautiful and attractive-soft and pink, and very easily doctored," said Madame Scher, but they have much to learn. The cli mate is very disastrous to the skin, and the water, Mon Dieu! It is fright ful. So hard, and 1t contains many properties that are absolutely detri- mental to the complexion and the scalp. Another thing Southern women take so little care of their skim If they would enjoy the youthful old age of their Northern sisters they must give more time to their skin.'
 Do you advocate hot or cold water In cleansing the face?" l asked. "Neither," said Madame Scher But In these automobil-iou times, when the dirt and grime become i'm bedded Into the skin-when women live so much in the open, motoring, golfng, riding horseback, and all that sort of thing?" l asked.
 More than ever is the reason feasible that good cold creams and skin tonics should be used instead of so much wa ter.' said the Beauty Lady.
 Has diet much to do with the com plexion?"I asked.
 Tt is a great problem'' said she. Diet and deep breathing and the prop CT method of walking, all constitute the fundamental principles of beauty. Take the double chin. for instance. There Is positively nothing that detracts so much from beauty and there Is nothing which can be so easily disposed of. No wom- an ought to allow her looks to suffer from a deformity. double chin can be removed in the most scientific man ner without injury or pain. So. also. can the loose, fabby skin, and puffi- ness that often appears under the eyes. find that women neglect their hair as much as they do their skin. It is so easy to have soft. wavy pretty tresses and if only . little attention is paid to the hair, woman's looks are so much improved. Fewer women than you'd think care to have their hair tinted, although 1t can be success fully done without the least injury to the hair. Yellow hair-the blondined .type--is not so much in vogue now as formerly. Red hair is the rage, and it can be successfully tinted--in fact. in New York and Paris it Is done every day
 Madame Scher Is quite striking in personality; she speaks French as well as English--the latter a bit brokenly- hut the foreign accent makes it rather different and quite attractive. She is greatly interested in her work. and hopes to bring a message to Birming- ham women which will be very bene- hclaI a well ss agreeable In the tell Inc:
 1. X = t1|t - is sI