Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1912-04-02

paper" because Il has not declined
and a. not liable 10 fall, although n
has undergone q change In the past
half century or 10.
The development OF the city paper
and tho maeazine has driven the
country paper out Of tho general field.
but thiE has proved an advantage To-
the country newspaper which nnda
Itself more firmly entrcnched IN Ia
Field than before. BY country News
paper / mean the paper puhllahed
Ia county seats and smaller places.
and having q circulation ranging from
ESQ 90 5000. the great majority or
whose readers are farmers and people
In country towns
In place Of country" ana city" IL
shall use the terms local" and "aen-l
eral' In speaking OF the different pa
pers, So afording clearer idea oil
the vital difference OF the two kinds
as to scope and range or the matter
In newspaper parllance. local" very
nearly connotea personal" while
general naturally connotes "un-
personal"
II wiz be seen that we are getting
close 10 the human interest ana the
personal equation. which constitute
tae team which we propose 10 hitch
~ the car OF dry-farming progress,
BY means OF the local papers
Now. Let US set right down 10
cases iy human interest mean the
interest you ana / and everybody else
feels IN the affairs o. other people
and hy the personal equation, j mean
the interest which you and I feel inl
the personality OF people we know
and which we feel they ought to taSel
In our own personality.
The function % catering TO the
everlasting "cgo" IL the one thing
that the general paper can not take
away from the local papers. II o.
this everlasting EGO" that compels ua
TO study the Psychology Of journalism
for moment. Occasionaliy we hear
somebody say he don't care 10 see his
name IN print but every Newspaper
man knows that he " "a liar and the
truth does not inhablt him. W. all
Ike 20 see our name in print. Wei
do not necessarily go Wild with mad
JOY every time we see the particular
combination OF type, which somehow.
stands for our own personality and
which spells the Intangible thing
which we call our Nance but never
theiess. the least vain OF US have a
desire TO SEQ whether that combina-
ton Of letters Is used In a favorable
or unfavorablo connection.
Next to seeing our own name m
print. we like TO see the names OF
other people whom we know. regret
Il say that we are not always 40 par
ticuiar about the connection In which
the other mans name H. used. THAT
Is a different phase Of the personal
question, but the human interest u
there. Just the same.
Now, because the local paper can, /
and does print the names OF people |
iin i(s locality and tells abont their
ordinary every day affairs IL enters
into the daily life Of the farming pub
nc iu a way that the general paper
cannot hope 20 do. Nobody realizes
this fact moro keenly than the editor
OF the general paper, unless It be the
publisher. Let me give you a com I
narison 20 illustrate my point In 4
the town where live. In the home
stead country OF New Mexico. where |
everybody is a homesteader, there ~
printed little weekly paper with a ]
circulation perllously near the mimi /
mum. IL is poorly printed and still /
more poorly edited. / am In a posi-
ton 10 write with some freedom on
these points. as I do Doth the printing i
and the editing myself. II has been /
published more than three years and
an average OF SO patrons Of this post
office have voluntarily paid 81 year
for a.
There is another paper taken Al
the same Office. II is we'll edited. and
well printed and gives 10 times as
much matter, Of general value. each
week and sells for 20 cents a year II
has I subscribers ut this Office. Note
the difference-eieven farm patrons
pay 30 cents a year for the eight-pago
weekly Of general circulation. Eighty
farm patrons pay 81 o year f0r one
tenth as much matter. Wny do they
10 this? Again the human interest
and the personal equation. In other
words, the everlasting "ogo." In the
ono raper they see their own names
and tho names OF their noighbors. In
the other they never see their own
nnmts. and rarely, ~ ever the names
OF any one they know personally.
What has this 90 do with the dry
~ fNltNN NA"I'" .tAAAAHt
simply this.
The ultimate purpose OF the propa-
ganda Is TO induce the farming pub-
lie, as a whole. 10 adopt scientifically
correct methods Of farming This
calls for a campaign Of education
UnquesilonRbly the best sort of cam-
paign yet inansuratod is that of por-
sonal work with individual farmers
tE now practiced by some OF the rail-
roads and for many years followed
oy tho department OF agriculture in .
the boll-weevil districts OF tho south.
The Paper - Glad 20 Help.
This work - done By experts known
~ farm demonstrators. Tho results
of tholr work become known In the
localities whore II IS done and reports
are published Ia papers OF general
but. % far aa ! have oo-
served, the local papers have little or