Perth Amboy evening news., 1912-07-22

Such was the experience OF the man chosen to lead
the most important department.
MI. Coffin went after the best specialists in the industry.
The best men in Europe and America were taken on.
There are now 48 engineers alone; MIR. Coffin heads
the department with his wide experience and well known
ability as a creator toward simplicity. That explains why
HUDSON cars have always been in advance of others.
Specialists Also in Other Lines
But this thorough organization did not stop with the
Engineering Department.
The best men in the country to merchandise the goods
WERE employed. Some were given stock interests, for they
commanded too important positions where they were to
be attracted by salary-no matter how large it might be.
These men saw to it that the public would want
HUDSON cars. They knew all the ways for famiiarlz1ng
the automobile public with the great work Mr.. Coffin and
his associates had accomplished.
HUDSON cars became instantly a factor in motor
dom. No car, no matter how good, could possibly meet
with such a demand as the HUDSON has constantly
enjoyed without the most intelligent and aggressive
more buyers for HUDSON cars than there were cars to
be had.
Experts are sent among the dealers teaching sales
MISUNDERSTANDING the less experienced how the ex-
perienced arc operating their business.
Thi. means profits for the dealer, he is taught sales
manship and shown how to keep expense under the
receipts.
Dealers who can't prosper are not wanted.
Travelling service men teach the dealers repair men
how to reduce costs-how to quickly diagnose and repair
troubles.
They have put many an Improbable repair department
on q paying basis and at the same time have materially
cut costs to consumers.
Company auditors and efficiency experts devised the
best system of accounting for dealers.
Losses that seemed on the verge of breaking business
were thus stopped. The dealers then made a profit.
The Day of the Individual is Past
Competition has made the one man business impossible.
Organization of many men, of many experiences, is the
only way business can be made to grow today.
No man C. , expect to know how to design cars, to
build them, and to sell them.
No dealer, no matter how small his business or how
wide his experience can know all the details of a retail
automobile store.
1t is not reasonable that he know mechanical details.
craftsmanship, bookkeeping, repairing, etc.
The one man store in a small town complains at the
inroads being made by the big city mail order house.
Complaints will never stem the tide of the mail order
houses growth. When the little fellow insists upon doing
everything from opening the store, unpacking the goods,
arranging them on the shelves, waiting on trade and keep
ing the accounts, the big mail order house has the best
men in each department it can get:
People like to trade with dealers who are up-to-date.
The HUDSO MOTOR CAR co. was founded upon that
principle. Its growth 10 a result of a strict adherence to
the rule that the best brains are the cheapest and they
become the most valuable when they are made to help
every individual In the company.
Many Dealers Have Been Made Bigger
Only tho incompetent will say he can be taught
nothing. There 10 no place for such a man, either with US
or the Hudson Motor Car Co. But the keen, live,