Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-07-15
} Dauqhters Of Dixie in Business Life
TELLING MUCH IN A FEW WORDS KEY
TO SUCCESS OF WOMAN AID WRITER
Mrs. Minnie Randolph, Depart
ment Stores Publicity Chief,
Advises Ambitious Girls.

Take it from Mrs Minnie Randolph
who knows woman of many words
can probably bake cherry pie OF sell
ribbons or be a huge success at bridge
table, but she cant be an ad writer
Mrs. Randolph, who has charge Of the
j. M. High advertising. knows, because
she has been on the job twelve years
81 wouldn't discourage anybody" said
Mrs Randolph, and l refuse to say for
publication that women talk more than
men. | will say however. that the
woman who would write to interest a
fond mother who wishes to invest a few
dollars in marquisette for her daughter
had better get it out quickly"
Mrs Randolph began her career at
Dawson Paxon Stokes in the mail or
der department and in that way became
acquainted with the many sides of the
business of running a department store
Began Writing For Catalogue.
81 started by writing for catalogue, .
day if could write advertising. and
told him that | had never tried He
asked me to try. ! did. 1t was fairly
intelligent and | have been writing ever
since. |, of course, had the advantage
OF g good education. | was with NJ
Rich for many years. and then came to
my present employers
Ups thar hard for mo to toll Won
what it takes to make a good adverts-
ing writer and ! would hardly know
how to go about giving advice to
young woman who would adopt the
profession. To begin with, don't be
lieve young woman-or, at least, one
young In SUPERINTENDENT be sue
cessful because she would need knowl-
edge of the ways of life But will say
this:
1T is an attractive profession For
women. 1t is dignifed; it gives privacy
and ii is practically free from tempta
lions, because one is thrown not with
the public. [ will say here parenthet-
ically, however that one shouldn't be
come a recluse or her perspective will
be lost and her scope narrowed. It is
g business that doesn't become mo-
notonous, because it changes with each
day and its requirements result in Civ
ing one pretty good idea of human
values.
Education First Requirement.
AS for qualiflcations-som amount
of education is absolutely necessary.
and the more you know the better ad-
vertisement writer you will be. wom-
an must be able to look at things from
another's viewpoint, or after q while
she will have a very limited clientele.
A woman must be able to choose a few
words that will express a large mean
| ing. She absolutely must not be tedi-
Gus, bore.
She must be woman. The only
quality which she must possess which
is generally considered characteristic
of the good business man, is the one [
! have named above-ability to be brief.
| The male advertising writers who are
most successful are those who best un-
derstand women and their wants.
! Therefore, a woman who would write
ads should cling to her native talents,
because women are the most consistent
advertisement readers She should go
out and mix with people; goto card
parties, keep up with the little topics of
the day, raise chickens. fall in love
from all of these she will obtain ideas
that will serve her from time to time.
u often receive suggestions quite ac-
cidentally which prove of much value
TO the firm. I hear women talking of
some particular style and | straightway
tell the Office folk about it. From just
such chance Incidents | often learn
enough to aid my firm in preparing for
a heavy demand.
Field Offers Opportunities.
There are, of course, number of
technical things woman ad writer
must learn, such as styles of type, dia-
gram drawing and so on. But if she
have a good intelligence. a fair educa
ton, a capacity for hard work. an un
Outstanding of people, especially her