New-York tribune., 1912-01-14
BRIGHT TRUCK OUTLOOK
Manufacturers Are Now Meeting
Wants of Business Men.
DEMAND IS INCREASING
Pepeat Orders Show That Com,
mercial Vehicle Is Solving
Delivery Problem,
p, H. :. stebblns General MOtors)

In 10 the present time selling trucks has
h,on largely based on expediency and will
,nsness on the part Of producing companies
70 follow the course OF least resistance.
Naturally, the producers Of gasolene trucks
hslieve their power solves every transpor-
,s.ion problem. and the electric builders
ran see nothing but battery power,
To-day the transportation problem is not
n he settled offhand by declaration for
,as or electricity, but by study of con
d,,,ons and a truck company's ability TO
,unply either one power or the other TO-
Gather with a Willingness TO concede that
the horse still has its use. Figures prove
IN. value OF the electric in one case over
the gas truck and vice versa. In many
cases we advise the use Of both, perhaps
the heavy gas trucks and lighter electrics
each 10 afford efficient service in its spe-
cIal field where a reversal OF these powers
would mean prohibitive cost.
Giving the business man what he needs
for economy Of operation and quick service
is the backbone of motor truck selling, ana
to-day with the standardized truck, ii gets
right GOWN 10 NluluIE q laidlI = N'ii'iNN-'NN
by giving him the right power and the
right truck and the right service. Standard
ization Of trucks has arrived very much
more quickly than in pleasure cars. be-
cause the experience IN motor car manu-
racture has done away with basic expert
ments To-day the trucks have reached
approximate perfection, guaranteeing Ions
service and satisfaction Refinement VIII
naturally come from ysSr to year, but for
all purposes Of actual wovk the truck is a
staple article-tested. tried ana proven.
The current year will show a wonderful
increase in the use of trucks, throughout
the great business centres. largely because
business men realize that trucks have in
deed arrived; that they can buy an arti-
Gle that will give service for years. This
confidence is based on the installation Of
gas and electric trucks by the great buSi-
ness interests and by the department stores.
Proof is not wanting Of the satisfactory re
suits every truck owner is receiving If he
g giving the machines proper care and
having them intelligontly driven and cared
for.
Thousands OF trucks of all sizes have al
ready been ordered for early spring de-
Nv NtIltN, c>llu lIlS Hu4llbS4 Viii bt NpN''ANN
during the show. because business men will
have demonstrated to them as never be
fore the value of real motor transporta-
ton. Every day motor traffic increases on
the street Compared with last year at this
season, the growth Is wonderful. Repeat
orders prove beyond all question that the
truck is solving the delivery problem.
Within year the number in daily use will
Increase enormously. Every truck I'm opera
tion is testimony to the prospective user.
am not unduly optimistic over the fut-
ure of trucks. II Is an evolution in trans
portatlon that has arrived sr a time when
horse service in all great business centres
has become absolutely inadequate Con
ehered in any phase-Speed. economy, ca
pacitv. space-the truck solves nine-tenths
Of delivery problems that to-day stare the
business man in the face,
As a word Of caution / want every man
contemplating his transportation scheme
70 realize that the truck should be intel
HKently driven and intelligently cared for.
There Is no economy in cheap drivers, nor
In inattention to the trucks. To-day
trucks that are giving the finest service,
day in, day out, in all sorts of weather,
with all sorts Of loads. are trucks that
are as carefully cared for ss horses.
Right here in New York you will find
among companies maintaining large truck
stations the greatest attention given their
trucks. Ask them what trucks have
meant to them and bow consistently they
have performed. And they'll tell you:
First, get the right truck, built by the
right company. put the right man in the
drivers seat and give the right attention
20 the truck when II comes in at night.
That's the truck that pays big interest
as transportation investment.