Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1912-11-07
EVERY COUNTRY EDITOR SHOULD
BE THE AGENT OF TEN GREAT
CONCERNS-WELL PAID.
THE COUNTRY NEWSPAPER WITH 800 CIR
cI-LATIoN 4 ENABLE THE PUBLISHER
TIL GET $500 PROFIT FROM EACH OF TEN
CONCERNS At LEAST.


cuNCERNS At LEAST.
We repeat that advertising in country
newspapers. properly utilized. Is the
valuable advertising in the world
for its cost. We urge advertisers to take
advantage of the opportunities offered
by the country newspapers We add,
incidentally that we don't own and never
expect To own any country newspaper or
to have an interest in a country news
paper.
A country editor with five hundred
circulation or more for his daily or
weekly can talk TO FIVE HUNDRED
GOOD. TYPICAL AMERICAN FAM
LIES. ALL PURCHASERS. ALI De
SIRABLE CUSTOMERS.
Every publisher of a country newspa-
per should be, through his advertising
columns. the trusted and valued agent
and promoter of III least len great in
dustrial merchandising concerns.
The country publisher alone is able
through his columns TO SELL EVERY
THING. His readers BUY EVERY
THING that is for sale-from nails TO
pianos. from pills to automobiles. They
buy paint and roofing and stoves and
lamps-hundreds of commodities that
the city dweller never buys.
There is not a community in the
United States in any one of which ten
or even fifty great American merchants
and manufacturers would not gladly
hire at high pay a competent, earnest
representative able to talk every day to
five hundred or more families.
And every business-like. Woodworking
country publisher Is SUCH AN
AGENT. able every day to reach the
consumers that nobody else can reach.
THE COUNTRY NEWSPAPER is
THE BEST OF ALL ADVERTISING
MEDIUMS.
And the publishers profits should not
be less than So annually for every copy
of the paper sold.
Little by little advertisers will come
10 learn the value of the country news
paper, and very rapidly, ipt us hope. the
country editor will come to learn the
value of that which they have for sale
and will demand and gel their share of
the national prosperity, acting as ma
.tional industrial and commercial repre-
sentatives. and not merely as local
%mouthpieces Of local merchants barely
able to support themselves.
The publishers that really protect
the pcople-the Woodworking owners
and editors of the fifteen thousand or
more country dailies and w~eeklies-must
Hsite to protect themselves and get their
Share of national prosperity.
They must free themselves from the
idea that the country editor is the
private property of the local druggist.
greceryman, butcher and hardware
dealer.
They must give good and faithful SER
vice to their local business men. and al
the same time good and faithful service
10 the great mass Of s0-called FOREIGN
ADVERTISERS. Thus their prosperity
will be doubled and quadrupled and their
capacity for usefulness increased ac-
cortingly.
The country editor with a thousand
circulation can make himself worth to
The community at least six thousand dol
lars a year. He can make his paper
EARN that ii he chooses 10 do it.
He must be his W master, not ruled
by local merchants or corporations or
Notwithstanding only his readers
as clients. customers. advertisers and
equals Reprinted from the Ncw York
Lr.n.:nu. In,.ooI If D.f 10 1910