Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1912-04-15

H NGINEER WHO BUILT the levee along the Mis-
sissippi were eminent and honest men and they were
equally certain they would hold any floods that might
ever come. But this has been an exceptional season
and the dykes have given way in places.
WE WERE EQUALLY CERTAIN we had gagged demand
aright-thought we might be over-sanguine, in fact.
But we underestimate the flood of orders that have
poured in increasing volume on us thru our big branches
and dealers and our thousands of smaller, but no less
alert representatives. We were swamped, despite our
elaborate precautionsi
IT'S MOST GRATIFYING to see how Flanders go has
gained impetus with the years. 1t is the story of EMF
80" over again-and we have ceased to marvel at
the way that car grows in demand, selling itself as
fast as we can turn them out. And with scarcely any
effort on cur part.
IT'S THE ENDLESS CHAIN principle at work on NAM
moth scale. When We make a good car we start il.
Every satisfied buyer tells three more-and each Of
the three tell three others-and it grows at a wonderful
rate.
LANDERS 20" ENJOYS that happy state today to an
extent greater than any other car. And because there
is more value-more automobile, more quality of per-
Torrance, and better looks, than in any other 20 or
25-horsepower car in the whole world at the price.
N 1T ISN'T CHEAP at any point. Better steel IS not
used in any automobile on earth. Get that-any-Te-
gardless of price. We use the best the science of metal
ldrgy and of automobile engineering can specify.
IN APPEARANCE-it is just what you have been look
ing for, a smaller edition of a high-powered, high
priced car. 1t looks S3,000-it sells for $500.
WE FIND w CLASSES of people, mostly, buy Elan
ders 90 cars.
FIRST: DISCRIMINATING FOLK who will not have
will not be seen ina poorly-made, noisy, under
powered and cheap looking car at any price.
THESE HAVE WAITED for years for the arrival Of .
car the man of pride bur moderate means could buy
and drive with pleasure. They found il in Flanders
20 as in no other light car. But these people are
conservative too-they don't care TO take risks or to
experiment with new models.
so THEY WATCHED Flanders 30" thro three seasons
The first, the usual discovery and corrective stage, was
like most other new models. Then she struck her gait
and for two seasons past she has been steadily forging
ahead till now she leads undisputed.
THERE ARE TWO WAYS TO buy an automobile. One
is TO buy a cheap car because il is cheap in price and
then pay in instruments the difference between that
and the value of a good car-in repairs and replace
ments of inferior parts-and then find you have nothing.
THE BETTER WAY is TO determine just what is the
lowest price at which a really frst-class 20-horsepower
car can be, made. Decide which car IS backed by the
best reputation for quality and service afterward. Then
paw that difference in the first place and have not only
quality but a car that in appearance as well as per-
Torrance will be one your family will be proud to
ride in.
THAT'S FLANDERS "2o"-if you search the world over
you will decide that way.
WHY, FRANCE BUYS Flanders "2O's" to an extent
greater than any other car made outside France. Ger
many also; Belgium, Italy, England. We exported 4,00o
Flanders "2os" last year. OF what other American
car can this be said?
EVEN THE GREAT EMF 80 does not enjoy the
demand abroad that Flanders 20" does. The 80 10
essentially an American produet-made for American
roads. The "20' accurately conforms to European
ideals and engineering standards-and in competition
with their own it sells as fast as we can supply them.
APPEARANCE is worth while-is worth all it costa.
Beauty is more than skin deep in a motor car. Has
TO be made good to look good. A tin car cannot but
look "tinny."
YOU'LL FIND IT'S CHEAPER by the end Of the FIRST
year to pay the $3.50 to $500 more and own a Flanders
20" that looks the part as well as performs it-a car
in which the repair and maintenance bills are prso-
ticalIy niI-than TO pay less and get so much less. And
have everybody know il too.
BUT YOU'LL HAVE TO HURRY if you expect to get
a Flanders "20' this spring. There isn't an hour to
lose. You may be too late now-your local dealer may
be sold up to his full allotment. If so, we can't help
him. Only way is to see him at once and get your
order in.
N DON'T EXPECT the dealer, just because you have
known him so long, to take a verbal statement as an
order. He can't. We won't permit him for one thing.
If he hasn't bonahde orders for every car he has been
allotted by a certain date we insist on shipping such
cars elsewhere to dealers who are heavily oversold.
FIRST SEE THEM ALL-hear all the salesmen's stories.
Else you won't fully appreciate your Flanders go
after you have gotten it. And you will never know
how nearly you came to buying the wrong carl See
them all. Then decide, and having decided detay 90
longer-else you will surely be disappointed, 70 more
than 10000 persons were a year ago.
REMEMBER THE S~TUDEBAKER GUARANTEE an6
Studebaker reputation and service goes With every &c
carrying the Studebaker name.