The Bossier banner. [volume] (Bellevue, Bossier Parish, La.) 1859-1952, 1912-05-09
NO MORE WHISKEY ADS.

On July 1st next, our advertising con-
tract with the Chancey Liquor Co. will
expire and we have reached the conclusion
that it is not exactly right to run this class
of advertising and for this reason will not
renew the contract.
1t is likely that this concern will spend
the same amount of money paid us for the
newspaper advertising in some other way
in order to secure the business of this Sec
ton, but if we refuse to take their adver-
Using we will not then be party to the
transactions and our conscience will be
clear Our refusal of the patronage may
not promote the cause of temperance, but
it will uphold principle worth much more
than money. We want the columns of
our paper to be as clean as it is possible to
make them and we can no longer than the
time stated, permit the columns to be pol
luted with Objectionable advertisements.
We need the money these whiskey ads
would bring in, but we can live without it,
and live or die, sink or swim, after July l
we are not going to print anything in the
Newsboy we feel like apologizing for
Logansport NeusJoy.
The country editor who has the nerve to
refuse this sort of advertising, which is
among the best paying business news
paper can secure in a dry community,
needn't worry much about the support of
his efforts by the people of the town and
parish in which he lives. The Newsboy
can get along without this contraband ad-
vertsing, and Editor Gibbs will find that
the people Of Logansport will appreciate
his efforts to give them clean newspaper
clean ia the advertising columns as well
as in the news columns.- The Journal
adopted this policy of eliminating whisky
and beer advertising when the prohibition
law went into effect in Caddo Parish
Shreveport Journal.
1t has been about eighteen years since a
whisky advertisement has been printed in
the columns of the Banner. When the
people Of this parish commenced to vote
out whisky we felt that it was our duty to
stand by them in their laudable fight
against King Alcohol, and render them all
the assistance in our power. While we
had offers of whisky advertising that paid
we'll, and we needed the money badly, for
we had but recently lost our home and
Office building by the removal of the parish
seat, we cheerfully took our position with
the women and children and prohibi-
tionists Of Bossier in their opposition tc
the whisky monster. We have had nc
occasion to regret our stand for the right
and have least no longing, lingering look
behind at the dollars that might have
been added to our bank account Money
is good thing, and we all like to have it
but to make money should not be the chic
thing in this world. Money making shoulc
not be the sole end for which we are t.
strive. AS the late Bishop Seth Ward has
we'll said, ''Moral movements are the
greatest movements of any age" and thu
Banner will always be found heart ane
soul assisting in all such movements. W.
do not care to dictate to any newspaper
publisher as to the policy he shall pursue
That is matter he must judge for himself
But we would rejoice to see more, if no
all, the publishers in this State refuse tt
publish whisky advertisements. The day
will come when they will do it, and it ma,
not be so far off as some imagine Coz
speed the day, for the press has grea
influence for good.