The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1912-02-13

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business for the merchant for the sale
of dry goods, lumber and hardware
The laborer did the same. These two
in turn had products to sell to the !
merchants who acted both as banker |
and as middleman in many cases More
people flocked in, more farmers, more
business men and more laborers,
crops were raised, houses erected and
the goods sold, each class working
primarily for his own good, but at the
same time helping the other, whether
he would or no. Land prices adj
vanced, profits were made by the
ranchers and business men and the
laborers, each for his own commodity
There was no question at that time as
to each ones part in the welfare of
the community. Has there been a
change in the conditions of the early
| day that made Twin Falls tract grow
prosperous? Are not the above state
ments true for any community? Are
| they not true of Twin Falls tract to-
day? The spirit Of cooperation OF the
community interests is what will
make land values continue to grow
and cities and towns on this tract to-
grow in size and population, creating
new markets for the labor and the
farm commodities as we'll as the mer-
| chants goods. Can any one of the
above classes afford to break away
from the plan as it has worked out?
Not, mind you, from any mistaken no
ton of loyalty to home industry but
because it pays direct returns.
Prices, real or imaginary, quoted by
| the mail order house, are said to be
| the cause of the growing mail order
business. The average purchaser does
not stop to figure reasons or count the
truthfulness of the mail order cata-
logue With no guaranty of his pur-
chase save the word of printed cata-
| logue, actual cash is sent out and a
chance taken of getting the right size
and the right grade. He attempts to
do what no wise business man will
do, buy without seeing his goods. In
other words he allows his hard won
profits to go out of his possession on a
| chance With his home merchants he
does not. Every article which he
buys locally has the personal guar
anty of the merchant and if in the
| process the goods are not up to stand
ard they are replaced without COM
plant You say the mail order house
will do the same. Does it? How long
it out with them? How about the eX-
press on the article returned which Is
cutting down your saving on that par
| ticular article. Is the guaranty or as
surance of the merchant on that mer-
chandise worth something to you? To
get down fundamentally to the price
question do you as a rule go to your
local merchant first and see if you can
get your mail order house price du-
plicated except for the cost of freight.
Do you ever sit down and figure that
your five or ten dollars, together with
something like one million dollars
daily from others is furnishing capt.
tai for the mail order house to turn
around and sell you your goods? Do
!, you ever stop to think that if you
would do the same thing with your
local merchant that he could cut down
, his own expense and cut his price to
, you materially, so that he could I'M
dersell a mail order house? Don't
think that the mail order house is in
business for it's health, no business
) concern ever is. Unless the profits are
something enormous it would not con,
tinue to increase in size. AS matter
, of common fact all that the mail order
house can save over your local mer'
, chants in the wholesale purchase o.
l goods is ten per cent. Figure out fol
) yourself if the local merchant does no
save that for you in the matter o.
freight or express which the stuff
shipped in from outside. Can you no
see that from the standpoint of goot
| business that in order to make sucl
startling price quotations that there
must be a niger in the woodpilt
which allows the mail order houses tt
pile up accumulated profits each year
That reason is that the goods sol,
must be seconds and culls agains
which your local merchants expose
for view goods which will stand tn
test of his guaranty. Against the ex
travagant claims of the mail orde
houses as to price stand the vel
| known fact that for every piece @
standard goods turned out by factorie
is a standard price. To get be- oN
that price the mail order house mus
do the inevitable thing, produce
cheaper imitation which he sells t
you at a lower price to be sure, but ne