El Paso herald. (El Paso, Tex.) 1901-1931, 1912-12-28

~ HERE are many. many "dont's'
the purchaser OF an auto must
H constantly bear in mind, if the
selection and purchase OF a car is to
prove as satisfactory as the picture
which the minds eye glowingly paints
to the prospective buyer, but the
don't which is pre-eminent and
stands for success or failure is
summed up in these words: Don't
buy an assembled car
At this day there are less as
sembled cars on the market than was
the case a year ago Cnaturally), but
even now probably so percent of the
marks or brands offered for sale repre-
sent "assemblsd'' cars-machines not
manufactured by the concern that puts
the name plate upon the radiator and
hubs and places the car upon the
market. These cars are bought piece
by piece all over the United States, are
assembled as best they can at the so
called factory" painted and thrown
upon the market with a flood Of litera-
ture leuding their merits-'the price
instead Of facts painted in bold faced
type beneath the cut of the car
More Than Mere Price.
Mere price will sell automobiles, I
few to people who don't know,
primarily to the man whose sole ambi-
ton is to buy an autOmob bile at the
lowest possible price-the man who
IS blind to all else but price. This
class Of buyer, invariably, is he who
deprives himself and family in order
to own a nachine-he who can Ill af-
ford to make q mistake in the purchase
Of same, yet, regardless of indisput-
able facts plainly laid before him by
an experienced, reputable dealer, HES
him off to the off brand car and
F.n .z.orT
in the initial cost Of the machine,
burdens himself with q car that, from
start to finish, is to be a drain upon
his purse. Of course, he eventually
learns this, learns that the machine
IS really just what the reputable
dealer told him l. was; and in all
probability he viii also learn, with
deep regret, that the party or agent
selling him the car has long since
either transferred the agency to some
other party or gone out Of the business
altogether and that, as consequence,
there is no redress. Imagine, then,
his redicament-money gone-a
lemon" on his hands and no willing
ear into which he may pour his tale
Of woe, and there is no comeback, no
recourse. He has had his fling and
lost
Buy Standard Car.
However, at the present time, such
a state OF affairs is easily avoided.
There are now innumerable standard
cars that may absolutely be relied
upon. They viii probably cost a few dol
lars more, initially, than the Off-brand
latest creation Extensively advertised
and as yet untried), but will prove
far superior, last longer, give far more
pleasure and prove cheaper ultimately.
The purchaser Of such a car is assured
Of receiving, beyond a doubt, full value
for his money, untold satisfaction in
the transaction, feel proud Of his
mount and live happily ever after
ward.
The manufacturer Of the standard
car, he who has Withstood the grilling
effects Of early construction, expert
mentation, the constant changing de-
mands Of the public. the rise and fall
and later rise in price Of raw material,
the necessary installation Of costly i'm
proved machinery with which to turn
the more quickly, efficiently and
cheaply the raw material into the fin
ished product, build the machine from
wheel to tops not DESTROYS of having
his product placed in the hands Of the
user who, when purchasing, seeks price
and price alone and is governed there