Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1912-10-24

n New York. Oct 23.-Directors o
the three chief national political com
mittees hold widely different views a:
to the best method of running Pres
idential campaign, according to in
formation secured from headquarter:
there, showing where hundreds OF
thousands of dollars have gone, this
year
Magazine, newspaper, billboard
poster and street car advertising
thrusting upon the voter the name
achievements and promises of Presi-
dent Taft, has been the chief AMI
most expensive feature of the Repub-
liean National committees canvass.
| The production and circulation OF
literature" arguments and news let
tiers of an educational nature, fol
which no money had to be paid fol
publication. has absorbed the create,
part of the cash collected by the Pro
gressive National committee.
A general political campaign, with
half of the total expenditures de
voted to advertising and publicity worl
and fully one-fifth given to the travel
ing expenses of speakers, candidate:
and special organizers, has character
lied the activities of the Democrati,
National committee. Until the pre-
liminary expenditure statements ar
made public, late this week, sum
mary of the expenditures from the Re
publican and Progressive committee
will not be available. A rough esti
mate given cut at Democratic head
quarters showing where approximate
II S550,000 has gone since the Presi
Dental fight opened, in July, Furnished
a basis, however, fof comparison "a
to methods in the different political
camps, in a campaign which has beef
conducted more nearly upon lines OF
business efficiency than any thai
have preceded.
OF the total Democratic expendi-
ture about sS50,0o0 will cover the ac-
tiyities Of the publicity end it is sail
This includes $4,000 for direct ad-
vertising in publications. $4,000 foi
boiler plate" or the news service fur
nished to small country newspapers
and large sum spent in publishing
mailing and circulating literature.
The amount spent by the Republican
committee for the direct advertising work
is not yet available, but Secretary Jane
Il. Reynolds stated, yesterday, that one
fifth of the entire amount spent by the
Republicans has gone into advertising con
tracts with weekly magazines and one
tenth into poster and billboard advertising
The committee has followed budget OF
estimates prepared by Mr.. Reynolds at the
| beginning OF the campaign, in which over
| advertising purposes of all kinds. The
| Republican National committee made a six
weeks advertising contract with certain
! weekly magazines, including agricultural
papers and newspaper Sunday supplements.
Another advertising contract made by Mr..
| Reynolds covers 22.551 billboards, In states
| from coast TO coast and still another con-
| tract provides for the display of advertising
slides in 1900 moving picture houses
| throughout the country
The Democratic committee also has pat
ronized the moving pictures and has spent
about $4,000 in this form of advertising.
The Progressive committee, on the other
hand has received money from certain
moving picture concerns. photographers ana
phonograph companies. for the privilege OF
| reproducing views and remarks of Colonel
| Roosevelt.
| The Democratic National committee spent
| about $4,000 for campaign buttons and
the Republican committee about $4,000.
| Goveror Wilson's special trains. expenses
OF other speakers tours and OF national
committeeman and like travelling expenses
! have cost the Democratic COMMITTEES
$4,000 Neither President Taft nor Vice
President Sherman have cost the Re
publican campaign committee anything
in the way of travelling expenses. The
Progressiyes have paid out substantial sums
for this class of campaign work, Col Roose-
lvelt's tour having cost about $4,000 The
Republican and Democratic headquarters In
New York are each spending over $500 Z
day for postage and from $50 to 500 {
day for kilograms and like large sums arr
being spent at the Chicago headquarters
The Democratic National committee, ae-
eording to an estimate made by an Of
deial has daily employees payroll of abou
$4,000 in New York and $500 in Chicago
a larger outlay for clerical work than eth
er the Republican or Progressive commit
tees.
The hall and headquarters rent and adj
Iyeriising banners have cost the Democrat
committee $1,000 expressage $4,000
telephone service. $4,000 special labor or
ganizcrs and bureaus, $4,000; and news
/. paper cartoon service, $4,000
A complete system Of financial record
: and card index accounting systems wer
Installed IN the Democratic headquarters
, before the expenditure OF money begai