The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1912-04-27

V0QI TQCIOTS DO i GU OOHSIQC
IT'S MIGHTY IMPORTANT-this matter of selecting
automobile. OF course every buyer knows that But
not every knows how to go about it to determine
just which from among the offered for his
consideration will his requirements and afford
him the satisfaction he devouty hopes for aerward
ARE YOU ONE OF THOSE who ask about the horse
power, climbing ability, riding qualities; look
and approve of the general appearance then ask
the prceand think have covered the whole grounde
IF YOU ARE then you may be satisfied with your pur-
chase few months hence We say you nay-if you are
points mentioned while important, are to be had in
almost any automobile nowadays and not after all.
the vital factors to consider
IF WE WE'RE ASKED to select from among all the
the market to- day, and they all lined up in
row for our critical inspection we would be as much at
a but that know things about
automobiles and their manufacture and their career
after they leave the factory that layan cannot
possibly know. And anxious to give you the
benefit of that knowledge.
BUT AFTER SEEING THEM-noting points of con
trast and Of agreement in design finish, ct cetera.
would ask some other questions-and note very care
fully the replies
LET US ADMIT before going any further, that
preudiced. Prejudiced in favor of the Studebaker
product Prejudced in its favor because know how
is made Know about its good points than you
or any one else can possibly know-because we know
you can't know, how sincerely try build the
best automobiles possibe-to give Studebaker Gus
toners the best value for the money.
WE'D LOOK EN- ALL OVER-frst Naturally. And
correctly The buyer owes it to himself to all really
reputable and compare them point for point. Com
several agree (Of course, would excude-that
to say. ignore-the experiments. The new and un-
tried models We would consider only cars backed by
regulations of long standing, for aside from your
Judgment based as it must be on merely superficial
and brief examination and demonstration, you really
have nothing to depend but the reputation back
of the car
WE WOULD STUDY THE DEsIGN-see if it CORE
would appeal to u.s. of course. One likes to own car
that looks than paid it Some less you
know-and the majority look par at most.
n
they say. And, while we would watch the performance
of the motor. transmission and the generally, very
Importance than it deserved For any especially
tuned up for the occasion and in the hands of
sourcefnl driver will do almost unheardof stunts That
fools lots Of otherwise astute prospects
BUT AFTER ALL TFIAT-after considering the factors
that any tyro would naturally take into account-we
would ask other and more pointed questions.
Questions that would stump eight out of every ten
salesmenand perjure another tenth of them answer
to satisfaction.
made themotor axles Notwho assembled
them and put his name-pate on the finished product.
but who actually made part of the from the
materials to the completed And would
exclude from further consideration all assembled"
automobiles.
THEN WE WOULD WANT TO KNOW just how many
automobiles each manufacturer made per For
the to that question is the to that other
sis it built is it manufactured? If made in small
quantities less than 5000 per year-then hand
work must of necessity enter largely into its making.
And would not buy handmade automobile. The
hand approximate the accuracy of the machine.
No two workrnen do work of equal quality: hand
made machine means one mistake made to fit another
for perfection is impossible by hand.
SO WE WOULD EXCLUDE from our consideration those
made IN small numbers; for the following
First made in quantities better because methods
possible in quantity production that impossible
when making small numbers. And second: we would
know that of made in small quantities would
be absolutely interchangeable, whereas parts of
machines made in immense quantities must be
necessarily
NOW WE HAVE REDUCED the cars we would consider
% q small number. (You see, would select
automobile by the simple process of elimination)