The Pensacola journal., 1912-01-14
I, B. NJ M'GLYNN
TALKS TO THE
JOURNAL BOYS
REPRESENTATIVE OF PUBLISH.
ERs' ADJUSTING ASSOCIATION
ADDRESSED sI-wEEkLY MEET.
ING OF CIRCULATION DEPART.
MENT AND GAVE SOME GOOD
ADVICE.

Yesterday afternoon's regular BIZ
weekly gathering of the circulation
department Of The Journal in the cir
cuiation rooms was one OF the most
pleasant ana successful held in some
time. After a short talk by CircuIa-
ton Manager Herrider and a few re-
marks by Mr.. Mayes. a very interest
ing talk was made by p. B. McGlynn,
of Kansas City, Mo-, who represents
this Publishers Adjusting Association.
Mr.. MeGiynn is an old and expe-
rienced man at the circulation game
and he gave The Journal boys some
splendid advice, He has been co1l-
neeted with a number of the leading
newspapers in America, among them
being the Cleveland Plain Dealer, tho
Toledo Blade and the Denver Post, be-
sides a number of others.
Mr.. MeGIynn's Talk.
Mr.. McGlynn spoke to the circula-
tion men as follows:
1t affords me a great deal of pleas
ure to meet and talk to a good live
bunch Of circulation workers, as
can't help feeling that they, being the
selling force" of newspaper, are tho
most important department connected
with the paper You. of course, have
a good editorial force, but where would
they be If you did not get out in al
kinds of weather and sell the result
of their, work? / believe that the edi-
torial department and the circulation
department working together can do a
whole lot for one another. A circu-
lation manager knows what will take
as a good feature to sell the paper,
and the editor can, by posting the cir
culation manager when any big piece
of news is going to run, assist the
circulation manager is disposing of a
great many extras.
Here. on this paper. I notice you
have the district manager system.
don't know how good the district men
are. but believe they are doing the
best they know how. After fifteen
years of hard work in the circulation
end of papers. from Philadelphia. Pa.
to Denver. Colo, find that there are
three qualifications for successful dis
trict men:
First, you must like the work
Second, ability to handle boys and
get out of them the best there is IN
them: and most boys willing to earn
their own living have a whole lot Of
good in them, but 1t takes the right
man to bring it out
Third. ability to keep up on colIec-
tions. and keep the list in your dis
trict going up all the time. Close at
tention to delivery win make it very
easy to increase your list right along.
The district man that makes the fa-
ture circulation manager. is not the
fellow who figures on putting in so
many hours each day, and no more
than he has to. but the man who takes
the time to do his work thoroughly,
seeing that every subscriber gets his
paper regularly, and paying for it
regularly. too.
The man who watches the moving
vans, and when new family moves
into his district. sees them. and makes
an honest effort to get them on his
list, who watches those moving out
and collects their back subscription. If
any is due, and talks them into the
advisability of taking the paper hy
mail at the new home. if it should
happen to be out of the city. Never
let go; keep them reading your paper
so long that they would really miss
it if they should stop taking it. One
other thing a successful district m L
will do. and that is keep down the
cost Of maintaining delivery and
making collections. and when there Is
5 a change and the circulation manager