Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1912-04-30
What Factors Do You Consider When Selecting Motor Ca


HAVING ASCERTAINED these things, we wodid
proceed the still more important points IN the selection
of our automobile We would ask for list of owners In
own town-our own neighbors and acquaintance
and friends of our friends And we would see them all
personally Ask about the how it performed on the
different kinds of roads and in varying weather. Ask
about its power and dependabity. And finally, we
would inquire carefully the treatment accorded each
customer by the manufacturer or his agent.
SPEAKING OF AGENTS: dealer Is the better term.)
We would go further and ask whether back of the local
dealer branch merely jobber. tobbers you
knowhandes certain product this season This season.
Get that2 Next season he may, and probably viii
he will think so-to knock" the one he Is selling now.
And the easiest way to do that is to neglect It and
its buyer.
ONE CONCERN STUDEBAKERS to be ezact-have
thirtysx branch houses located in many important
distributing all this contnent-Canada as
well as the U. s. There we go againi Constantly
revertng ourselves. And when trying 50 hard
to be impartial, tooD
NOW WE HAVE ELIMINATED ALL but three or four
cars from further consideration. We speaking
of in the price-class of Flanders 20'' and
EMF $50" which is to say, cars selling from $1,000
down to $500.
PRICE OF FLANDERS go" rs $500 at the factory and
of there other at lower at that
price that compares with this wonderful car at ALL And
though EMF '30 sells for only $1100 you will find it
is damned by all dealers selling cars up to $1,000 In
other words it is their strongest competitor, just
Flanders "2O is the bette nO of dealers who 5000
and $1,000 to sell and who have to argue that t
just as good as Flanders "20"
THAT REMINDS US. Recently we heard of two III
genous ways make the rival dealer TELL between the
lines it were, which he really considered best.
Here they
ONE RESOURCEFUL BUYER made it practice to
WATCH while he talked with the various dealers and
which they all Knocked He says the first they
attack is invariably the one that pushes them hardest
in competition. He bought EMF ESQ.," Out, Of
course, that is aside from the story
THE OTHER, PSYCHOLOGIST adopted this plan.
He assumed that the he looking at the best
in the word-to avoid argument with the salesman
Then he asked which the salesman considered next
best.
HE BOUGHT A FLANDERS '2O''-now this isn't preiu.
dice. It is fact
WELL. WHAT HAVE WE LEFT after eliminating the
cars that up to the standards we have
set-standards which the only safe which to
base purchase that involves much money and means
of an automobile.
WE HAVE STUDEBAKER CARS-Flanders 600" and
EMF 't30' each in its distinct class And we
have only these because-because In addition to passing
all the tests enumerated with 100 per their credit
they possess that additional advantage which otea
enoythey backed by the and the feputa-
ton of Studebakers.
WE HOPE WE HAVE HELPED YOU to select the right
car The one that will give you the most for your money
in the first place and the service and satisfaction at
the least cost afterwards. If apply all the tests we
have suggested your decision will be the ours
Studebaker 20' "30'-according TO your needs and
your means
JUST A WORD ABOUT DELIVERIES. We receive
many letters from good friends IN about this veins
"Would order Flanders $40" but competitors tell
you are so heavily oversold may not get till JULY
Tell me the real situation" Here's our reply:
WE WARNED YOU In last ad that tardy buyers
would undoubtedly be disappointed. We cannot alter
that now Tried to get ahead Of orders in April but
bad as the weather was only managed to keep abreast
Can't hope to do May. But that doesn't affect
tyers who are the condition. Only the tardy
ones will get left You get car-f you hurry. Sec
your local dealer to-day and he most likely fix you
p for an early delivery And If you doubt his promise
lust drop line to the factory and we VIII tell you
whether he positively guarantee you car on the
date he saws Nine times of ten he is telling you the
trutt-that's kind Of dealers we have mostly But
don't delay.