Forest City press. (Forest City, Potter County, D.T. [S.D.]) 1883-19??, 1912-07-11

he opened my office door
So and stuck his head in. |
did not see his face at first, but [
recognized the hat. 1t was the
same hat he had worn two years
before, when he put the celebrated
Perkins Patent Porous Plaster on
the market.
"Pratt's Hats Air the Hair
You will remember the advertise
Ment. 1t was on all the billboards.
III was Perkins, Perkins Of Port
land, Perkins the Great, who con-
ccived the rhyme that sold mil
lions Of the hats; and Perkins
advertised. So he wore a Pratt
hat. That was one of Perkin s
goib'cs. He believed in the things
he advertised.
Get next to a thing" he would say.
"Stttay 1t. learn to love it. use it
thea o will know how to boom it.
r ras,,,s Murd h.l,sa soap =, Perkins a,s Of y
cake. Used it. Used it On his hands.
OF his face. on his feet. Bought an
other cake-washed his WOODEN under
wear. Bought. another c~ake-shaved
with It. shampooed with 1t. ate 1t.
Yes. sir. ate 1t! Pure soap-no adul-
%te'ation. No taste OF resin. cotton
Aeed-no taste of anything but soap.
and lots of that. Spit out lather for a
sla0Nth! Every time I sneezed 1 blew
= big soap butble-perspired little soap
bubble Tasted soap for a year! Re-
H"atury. 'Murdock's SOAP is pure
SOAP. II you don't believe it. bite it,
Picture of n niger biting q cake of
soap on every billboard In U. s. A.
Live ntggers i'm all the grocery win
dows biting cakes of Murdock's soap.
OF Murdock's sold the first year. 1
use no other"
And SO. from his "Go-lightly'' shoes
to his Pratt's hat. Perkins was a
relic OF bygone favOrites in dress. The
result was comical. but 1t was Perkins;
n 1 a from my chair and
sraspcd his hand.
"perkins!" l cried.
He raised his free hand with n re-
straintng motion. n l noticed his
fingers protrudcd from the Tips of the
glove.
threshold. have you a little time??"
~ glanced at my watch. 1 had 20
minutes before l must catch my train.
IN give you 10 minutes" said.
wv CIlOu6n, Sdsu Perkins,. II want
n year. But I'll take the 10 minutes
ON ccoun Owe me the rest!"
He turned and beckoned into the
halt. and Il small boy appeared carry
ing q very large glass denliiohn. Per
ktns placed. the demijohn on a chair
ingly.
est d%esnijohn made. Heavy as lead!
Fine shape. fine size! But. say-read
that!"
/ bent down and read. The label
said: "Onotowatishika Water. Bot
tied at h spring. Perkins & Co.
GlalbNs, Ia"
I began spelling out the name by
syaiables. .'O-no-to-wa-" when Per-
gins clapped me on the back.
Great. hey? Can't pronounce It?
Nobody can. Great idea. Got old
Hunyadi Janos water Knocked into q
cooked hat. Hardest mineral water
name on earth. Who Invented it? I
did. Perkins. of Portland. There's
money. Everybody that can't pro-
noiRce 1T. will want 1t. and nobody
can pronounce it-everybody'n want
i. Must have it. Will weep for it.
But that isn't the best!!"
mo-" I inquired.
say moi Look al that bottle. Look
at the size of It. Look at the weight
Of 1t. Awful. isn't It? Staggers the
brain Of man to think Of carrying
recoiis. the muscles ache. 1t is vast.
Perkins grasped me by the coat
sleeve and drew me toward him. He
whispered excitedly.
Great idea! O-no-to-what-you-
may,call-it water. Big jug full. jug
much. Yes? Listen-'Perkins PAYS the
Freight
He sat down suddenly and beamed
upon me joyfuliy.
The, advertising possibilities of the
thing impressed me Immediately. Who
could resist the temptation of getting
such q monstrous package Of glass
ware by freight free OF charge? / saw
n eject OF q life size reproduction OF
n bottle on the billboards with "Per-
ktns Pays the Freight" beneath Il in
Of yellow letter above It. 1 saw it re-
duced In the magazine pages. In street
cars-everywhere.
Great" Queried Perkins.
Yes admitted thoughtfully. ut IL
He was at my hide in an instant.
''Wohderful effect OF difficulty over
como on the human mind.s. he bulb
bled. Take q prectpice. People look
over. ahudder. turn away. Put In
shoot-the chutes. People hight to get
the ncxt turn to slide down. Same
idea. People don't want O-no-to-
thlng-um-bOb water. Hold on. per.
klns pays b freight All right, send
VI = demojhon."
i ~ that Perkins, was 40 usual,
right.
.svery well,"" I said. "what do you
Wnnt me tn dO about tt?.
Perkins, wanted q . OF my time
md AL the money ! could spare. He
mentaoned $4,000 q : itttle beginning