Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1912-10-25
ADVERTISING IS BIC
FEATURE OF CAMPAIGN
But Parties Have Widely DIFF
ferent Views as to Best
Methods
rnr A.,sss.s.s pr....,

NEW YORK Oct 2s--Directors OF
the three chief national political COM
mittees hold widely different views as
70 the best method OF running a presi-
dental campaign. according to informa-
tion secured from headquarters here,
showing where hundreds Of thousands OF
dollars have gone this year.
Magazines, newspaper. billboard. poster
and street car advertising. thrusting
upon the voter the name. achievements
and promises OF President Taft has
been the chief and most expensive fea-
ture OF the Republican national commit
tees canvass.
PUBLICITY WORK
The production and circulation Of lit
erature' arguments and news letters OF
an educational nature. for which no
money had to be paid for publication.
has absorbed the greater part OF the
cash collected by the Progressive ma
tional committee A general political
campaign with one-half OF the total ex-
penditures devoted to advertising and
publicity work. and fully one-fifth given
70 the travelling expenses OF speakers.
candidates and special organizers. has
characterized the activities OF the Demo
cratic national committee
Until the preliminary expenditure
statements are made public. late this
week. summary OF the expenditures
from the Republican and Progressive
committees viii not be available.
rough estimate given out Al Democratic
headquarters. showing where approx
mately $3.50. zee has gone since the presi-
dental FIGHT opened in July. furnished
a basis. however. for comparison as TO
methods IN the different political camps.
IN a campaign which has been con-
Quoted more nearly upon lines OF 'busi-
ness efficiency than any that have pre-
coded
ADVERTISING FIGURES
OF the total Democratic expenditure
about ssSo,O0o win cover the activities
Of the publicity end" IL is said. This
includes s5O.o00 for direct advertising in
publications. $4,000 for boiler plate,
or the news service furnished TO small
country newspapers. and a large sum
spent in publishing mailing and circulat-
ing literature.
The amount spent by the Republican
committee for direct advertising work
Is not yet available. but Secretary James
A Reynolds stated yesterday that one
nth OF the entire amount spent by the
Republicans has gone into advertising
contracts with weekly magazines. and
One-tenth into poster and billboard ad-
vertising. The committee has followed
a budget OF estimates prepared by 2Ir.
Reynolds al the beginning OF the cam
paign. in which over three-fifths OF the
total was set aside for advertising pur-
poses OF all kinds.
The Republican committee made a six
weeks advertising contract with GER
tain weekly magazines. including agri-
cultural papers and newspaper Sunday
supplements. Another advertising con-
tract made BY Mr.. Reynolds covered
22.551 billboards in states from coast
TO coast. and still another contract pro
vides for the display Of advertising
slides in 1890 moving picture houses
throughout the country.
The Democratic committee also has
patronized the moving picture and has
spent about 5000 In this form OF ad-
vertising. The Progressive committee
on the other hard has received money
from certain moving picture concerns.
photographers and photograph COM
panies for the privilege OF reproducing
views and remarks OF Colonel RoOse-
Welt