The Hawaiian gazette. [volume] (Honolulu [Oahu, Hawaii]) 1865-1918, 1912-02-09
ADVERTISERS TO
GET TOGETHER.
"Ad. Club Organized for Mutual
Benefit of Users and Sellers
of Publicity.

The Honolulu AID Club was born yes.
terday when representatives of the
various newspapers and several bust
ness men met at lunch in the private
dining room of the Commercial Club
and agreed to organize for the purpose
of studying advertising in all its
phases The formation of this club is
only another indication of the rapid
commercial growth of Honolulu and the
necessity for buyers and sellers Of ad-
vertising space to meeting together for
a better understanding of one another
and Of the subject of advertising.
The club was formed under the aus
pices of and will be affiliated with the
Associated Advertising Clubs of Amer
lea. The organization was brought
about through the efforts of j. Chas.
Green, prominent in the San Francisco
advertising business. Mr. Green
brought with him authority from the
Associated Advertising Clubs to start
a club in Honolulu.
One of the first acts Of the new club
was to endorse San Francisco as the
convention city for 1913.
One of Many.
Nearly every city of any size on the
mainland now has one or more ad. clubs
and the Honolulu club is simply taking
up an idea which has worked out with
remarkable success and benefit on the
mainland, In August of last year over
thirty-fve hundred delegates from near
ly every section of the United States
met in historic Faneuil Hall in Boston,
the meetings being tremendously en-
thusiastic. The delegates were well
coined by Gov. Eugene N. Foss and the
city was turned over to the advertising
men by Acting Mayor Collins.
The next convention, to be held this
year, will be at Dallas, Texas.
A Modern Matter.
When it is considered that the largest
advertising agency in America recently
celebrated its fortieth anniversary one
begins to realize that modern advertis-
ing is one of the products of the pres
ent generation, just as the telephone,
the electric street ear, the automobile
and wireless telegraphy were unknown
very few years ago. Therefore some
thing new is being discovered every day
about advertising. This new force is
being systematized and organized into
something of q science and merchants
are learning more and more of the
proper mediums for advertising and
the judicious buying of space
The formation of the Honolulu AID.
Club, therefore, is bound to be bene.
fetal to the entire community. AS
men who advertise are live wires SO it
is to be expected that the Ad Club will
be dynamo of live ideas and helpful
service for the good Of Honolulu.
AT meeting yesterday it was de.
cided to hold a meeting weekly ON
Thursdays at the lunch hour and have
an address by some prominent visitor
Of good talk by some member Of the
club. 1t was decided that j. L. Stack,
the prominent Eastern advertising ex-
pert, now living in Honolulu, be invited
to address the club at its meeting next
Thursday noon. a.
j. Chas. Green will speak the follow.
ing week on the subject of advertising.
The officers.
The officers elected for the ensuing
year were as follows:
w. r. harrington of the Evening BuI.
letin, president; Chas. C. Crane. man.
ager of the Pacific Commercial Adver
tlser, first president; Richard I'll.
Trent, Trent Trust Co., second vice-pres.
ident; Chas. r. Frazier, Pioneer Adver.
Using Co., secretary-treasurer Messrs.
7. A. Swift of Heny May g. Co., J. Il.
Child of Davies & Co., John Lennox of
Sachs Dry Goods Co., L. D. Timmons
OF the Hawaiian Star and Geo. B. Cur
tbs of Jordan & Co., directors.
In recognition of his valued services
in assisting in forming the club Mr..
Green was elected an honorary member.