Forest City press. (Forest City, Potter County, D.T. [S.D.]) 1883-19??, 1912-03-07
Booster" Game in West

Some of them are not infan affairs.
either; for example, the federation of
state societies filled 2.769 chairs in a
Los Angeles feast.
The last decade has brought forth n
new creature, Il new leader i'm the west
the professional booster" He is
merely an ordinary booster" raised to
the ninth degree. a super-superlative
shouter for his land, a boosterissimus.
In more infant days, the "booster''
tended toward ultra-tinctured adjec-
tivcs and noise. Even today the chief
quality of the professional booster is
Observation-Disclosures that scorches
and races like wild fire. He may not
necessarily always be as red hot as
Was the high salaried publicity man
VINO answered an inquiry thus: w
have everything in-that they have
anywhere in the United States except
that ii Is a whole lot better; and You,
If YOU can move to this section and
don't. are Il star spangled idiot" In.
c~identally. and touching the point that
the greatest hope of the professional
booster is to heat others to the bulb
bling point. the letter did it's work; the
man came; and we later find him writ
ing, lit is Il piety for the people i'm the
rest of the country. that they cannot all
enjoy the advantages of the Pacific
northwest"
h professional booster must have
WV H must
know that the eternities swing about
his chosen community; he must have
learned it as a thumb worn book. The
booster" secretary must shoot his
community through and through with
enthusiasm. The first BANQUET viii
right in and join the club. Be a
booster" Nor will the local "booster"
manager be satisfied until HI can point
to record missionary collections.
The day of fur clawing community
rivalry is largely past in the west, due
OF course. every community believes
that it is the only but knocking is
not good business, n it is kept out of
the papers and the booklets. The COM
munities nave cO-operated, but they
still sometimes work for self, as for in
stance the following item in a report
from the special convention committee
of d coas city:
Il have tabulated more than 100
world congresses that are to meet in
the next two years-and we are trying
to secure all OF them"
Many catchy little booster ideas
are tried out i'm the west. One apple
fruit samples to the state metropolis,
and a department store advertised to
give one to every person who would
mail the neat cartoon to an eastern
TREND. n Supply was exhausted be-
fore the closing hour; and, incidental
lN. Uncle Sam profited several thousand
olla in postage. and $4,000 thin
booster" booklets were started out to
seek converts. Hundreds of boxes of
choice apples and oranges have also
pleaded for newspaper space by being
sent gratis to the president and his
cabinet. to supreme court judges, to the
Senate and the House en- masse, to
national teachers and lodge onven
lions. Another route to publicity is
prizes for the best letters by schoo
children to eastern friends or to inspire
them to rhapsodize about the west in
blank verse.
Sometimes the expectations OF those
who are looking westward are so high
as to vanish in the stars above the
mead Of the booster" For example,
a Massachusetts man wanted to find:
"A location where there is no snow
and ice. no thunder or lightning, no
three or -four months continual rain, no
WING storms or cyclones, but a climate
where the average temperature is 60
degrees, say 40 the lowest and 80 the
highest. with dry air and. of course,
occasional rain"
Perhaps the booster was tired,
however, when he answered:
It's heaven you are looking for"