The herald., 1912-12-12
NEW GUM FACTORY is
A SUCCESS.
National Chicle Co. Making First-Class
Product From Finest Materials.

Product From Finest Materials.
Among the many new manufactur-
ing enterprises that have come into
existence in New Orleans within the
past two years is one that will doubt
less become known soon to large per-
centage of the feminine world and TO
great many men as well. This is a
chewing gum factory, located on Char
tres street Despite the lack of faith
sometimes shown by New Orleans peO-
pie in local enterprises, this plant is
turning out as good a brand of gum
as can be bought, known as Garmos
Sweet Magnolia. With every month it
is showing an increase in sales both
at home and abroad that testifies to
the worth of the product.
The factory, which is operated by
the National Chicle Company, COM
posed entirely of New Orleans men
and independent of the chewing gum
trust, turns out but one brand and
one quality, it being the opinion of the
men at the head of the concern that
the large amount of gum used by chill
dren makes it obligatory on the part
of the manufacturer to produce only
gum that is absolutely harmless.
With this end in view the local firm
at the beginning of its business Sc
lected magnolia, delicate flavor, for
their gum, which makes the use of
cheap substitutes for chicle impossible
because the disagreeable taste of sub
stitutes used in cheap gums is easily
detected through a delicate flavor.
Many manufacturers use cheap substi-
tutes in the manufacture of gums and
hide the taste by means of strong es-
sences that eventually work injury to
the stomach of the gumchewer.
The cost of flavoring gum with the
delicate flavors is ten times as great
as when the stronger essences are
used, but the cost to the user of the
gum delicately favored is said by ply
sicians to be much less. The delicate
fiavors cost more per quantity and 1t
takes a larger quantity to give the
gum the proper taste.
The men behind the National Chicle
Company believe that they have the
logical location for the manufacture of
gum, beir nearer the source of chicle
supply than factories further north and
in the heart of the sugar district.
In the manufacture of the Sweet
Magnolia Gum they use only the finest
tuxpan chicle and pure Louisiana cane
sugar
Another advantage which the new
concern has over it's rivals is a new
process of making the gum firm, dis
covered in their own laboratory after
months of experiment. 1t is claimed
that their product is the only gum on
the market which will not crumble in
any climate. 1t remains firm under all
conditions and is as good when it
reaches the consumer in Central and
South America, where they have built
up trade, as when it leaves the New
Orleans factory. Its firmness is also
guarantee of its good quality, as a
firm and lasting gum can only be
made from pure chicle.
The plant of the National Chicle
Company is located at 420 Charities
street and is a model of cleanliness
from the first floor to the top. The
package of Garmo's Sweet Magnolia
Gum, which is the only brand they
manufacture, is never touched by
hands from the time it is given to
the machine, a crude lump of chicle,
until it comes out, package of tooth
some gum ready to give satisfaction to
the most exacting taste.
This new gum is also guaranteed
under the pure food and drug act,
which is an additional assurance of it's
purity.
The new concern has big trade IL.
our district and Algiers people are be.
GINNING m phau Gorp,n'c Cuaat Moe