davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1912-05-04
IMPERIAL MARKET
NJ. n. Mayor. Proprietor

The appearance of a meat market
is the first step in the direction of OBJ
tanning patronage. Then, if it is i'll
vitine. neat and clean, and the buyer
learns from his first purchase thai
the meat is fresh, we'll kept and cuj
from the choicest stock the market
affords he becomes a permanent pat
ron and jhe success of the market is
assured.
This is just the style OF market and
the kind of meat Mr.. Mayor, the we'll
known and popular proprietor of the
Imperial Market, insists upon giving
the public. His patrons all know that
the meat in this shop is handled In a
sanitary manner, after having been
carefully selected, and that it is just
what ii is represented TO be, and if
anything a little bit better, for the
butcher knows better where TO find
the most delicious cuts than the pat
ron.
Mr.. Mayor needed 10 introduction
to the people of Imperial when he pur-
chased the Imperial Market about a
year ago for he had been engaged in
farming on the famous and well known
Mayor ranch only two and one-half
miles from Imperial for five years pri-
or to engaging in business in the city.
With the same enterprise that char
acterized his successful farming, Mr..
Mayor set about to improve the meat
market. He has cold storage plant
with a capacity of five tons of ice Il
day and a seven and one-half horse
power electric plant. and is still add
ing to, enlarging and improving the
facilities and capacity for accommodate
ing a constantly and tremendously is
Creasing business. 1t is a credit to any
city 10 have such an elaborate, clean.
up-tO-date meat market and the COM
munity feels that ii owes Mr.. Mayor
den, OF gratitude for leaving the
farm anG-giyina them such AN excel
lent and satisfactory place to purchase
their meats. One delivery wagon is
kept busy delivering meat and orders
by Telephone are just as promptly and
satisfactorily handled as if the custom
er We're dealing directly over the
counter.
Imperial Valley press., 1912-05-04

groceries, dry goods. gents furnish
ings. etc. Buyers are kept busy sup
plying he stores with the latest goods
and keeping pace with rapid sales,
which mark the business of Yarney
Bros & Co.
The personnel of the firm is George
Narney, president; l.. Il. Potter, vice
president: NJ. O. King, secretary and
treasurer: Z. H. HOuck and l.. J. Var
ney, both prosperous ranchers, direct
crs. The concern has a paid up cap
ital Of $4,000. and a capital stock of
35G00O0.
This concern gives employment to
% people, the picture above showing a
part of the small army employed the
pay roll of which exceeds $4,000 per
annum.
Varney Bros. & Co. own their bus
mess places at Imperial and Brawley
and will soon start the construction OF
new building in Heber.
Mr.. George Varney. who acts as gen
eral manager for all the stores, is con
stantly kept on the go. He is widely
known throughout the valley as one
Of our best boosters, and any good
cause for the betterment of the Impe-
rial valley always finds at the head of
the list Varney Bros & Co
Imperial Valley press., 1912-05-04

OF permanent success is the one thar
is honestly conducted in the best in
terest5 OF the community il serves.
Good will is based on public conf
dence and confidence comes only after
trial. Such merchants are Narney
Bros & Co. and no matter where or
how you approach them, YOU always
meet with courteous even treatment
v hich in itself is the keynote Of bus
j. cSs success.
BY untiring energy and by close ab-
plication to business, by looking after
the wants and needs OF customers, anil
by Investigating and preparing for the
needs of the community, the business
Of Earney Bros. & Co. has shown a
remarkable growth and their territory
now comprises the entire Imperial
valley and thc surrounding country.
Their freight shipments amount to
hundreds Of carloads yearly and the
annual sales amount TO the enormous
sum of 100000. The distribution of
this tremendous amount OF merchan-
disc is made through their five stores,
located at Imperial, Holtville. CaleX-
leo, BraWley and Heber. and d small
army of employees is necessary to op-
crate this gigantic institution. Buying
in immense quantities and selling at
Imperial Valley press., 1912-05-04
A. ANDR EWS S
Black smith

There is no spreading chestnut tree
TO shelter the smithy of Mr., A. An
drews, no poetical environs about his
place TO inspire a Friday afternoon
recitation His shop is located by the
hum of industry, the constant clang OF
the anvil
There is no more important institu
tion in a farming community than a
blacksmith shop. 1t is here the farm
ers go to have their horses shod, theil
vehicles, wagons and machinery re
paired, and plows sharpened 1t is
a vital factor in the welfare and de
velopment OF the community. The
| farmers could not do without it,
Mr.. Andrews meets all the require
ments of an all around general black
smith. He is an expert horse shoer
and thoroughly understands all the
science and iutricacieS of Welding
The acquisition of such a ann TO a
community where agriculture is the
principal industry, as in the Imperial
valley, is indeed fortunate for those
who must occasionally look to a COM
petent blacksmith for assistance out
of & temporary difficulty
Mr.. Andrews came here from Iowa
four years ago and opened up Il gen
oral blacksmith and repair shop, spe-
cializing on expert hose shoeing. His
reputation as conscientious and
skilled Workman soon spread through
out the valley and the farmers soon
learned to regard him, personally and
induarrially, as their staunch friend.
The reputation of Mr.. Andrews as
an expert blacksmith and horse shoer
has gained such extensive proportions
and is so widespread that to meet the
demands made upon him he is open
ing shop at Seeley Knowing the
business so thoroughly himself, he EN-.
ployes none but the best and most eX-
pert Workmen to assist him, and thus
maintains the enviable reputation and
patronage he has built up for himself
Imperial Valley press., 1912-05-04
VARNEY BROS. & CO.
imperial County's Largest Distributors
of Merckandise-Five Stores

The name OF Narney Bros. & Co. s
mercantile establishment stands pre-
eminent among all the business inter
csts OF Imperial valley and Southern
California. It is by the great energy,
industry and ability of Varney Bros.
Co. that they have built themselves
up, bit by bit, month by month year
by year, until they have become the
largest and most powerful merchants
in this section of the state. No man
or lrm can expect, under ordinary cir
cumstances, to have the loyal support
and confidence of the public as soon
as the business is launched. They
must be tested in the crucible of eX-
perience, must prove their right to
exist and thrive. II is their faithful
performance that inspires confidence
and wins support. The public judges
only by results, promises count fol
nothing
Immense mercantile est Adjustments
are not the creation of yesterday; they
must be erected by patient, persever-
ing, intelligent hard work. The only
business ever touching the goal line
Imperial Valley press., 1912-05-04

Built up a tremendously lucrative bus
mess. OF course. the prosperous COM
munitY contributed TO his success, but
il would not have done 50 had moi
Mr.. Burstein proved himself to De Il
thoroughly reliable, square, honest
business man. In no other business
is the standard Of integrity set so
high because purchasers Of precious
stones and jewelry must rely wholly
upon The word OF the salesman. Mr.
Bursten measures up fully TO this
standard by the fact the public has
confidence in him, gets JUST what is
represented and honest value Tor hon,
est money Otherwise he would not
now enjoy the liberal patronage of so
many residents of the valley There
is no more laudable attainment in this
life than TO have the esteem and re-
spect of a community, and Mr.. Bur
stein has the pleasure OF receiving his
share of public alteration
Mr.. Burstein's establishment is To-
Gated in the Gregg block. where he
carries complete line of optical
goods along with the wholesale and
retail iewelry department, and also
does expert watch repairing. He han
dies Columbia monographs and SUP,
plies. and is sole agent for Waterman :
and Parker's fountain pens. His bus
mess in all lines is NOT confined to
Imperial alone, for his patronage j.,
drawn from the length and breadth
of the entire valley.
Mr.. Bu'stein owns one uf The prct-
tiesj residences in imperial. FOR which
he paid $4,000 cash
Imperial Valley press., 1912-05-04

attractive prices has focused the bust
ness sense OF the Imperial valley upon
Narney Bros. & Co.'S stores, reaping
dA1ly the harvest Cf a we'll ordered, es-
tablished and successful mercantile
business and giving their patrons i'll
turn the best and most for their money.
Coming to the Imperial valley in
1902 with the first real influx Of set
tiers but at a time when many We're
skeptical about the successful Gevei.
0pment OF the thousands of acres that
have sine" proven so fruitful, Narney
brothers established a little store az
Imperial 1t was the nucleus for q
great system of stores throughout a
great prosperous valley probably not
dreamed of then, but grew with the
impetus that fostered and developed J
great inland empire.
With increasing population and de-
NelopMcnl of the natural resources the
firm branched out and established
stores in Holtville, CaleXico. Brawley
and Heber The store at Imperial,
which increased in size as the business
grew. became the general Office and
headquarters for all the immense busi-
ness.
The stores all carry complete lines
of goods in all departments, hardware,
Imperial Valley press., 1912-05-04
mperial--A Prosperous and Webui City Amid Fertile Land
BURNET BURSTEIN
JeweIry, Optical Goods and Watch
maker

There is no business institution that
so clearly reflects the prosperity OF Il
community as an up-tO-date, we'll
stocked jewelry store. The reason is
plain. Precious stones, personal
adornments and household utensils
and decorations made of fine metals
and cut glass are generally regarded
as luXuries, although il is true ha,
the high standard OF living acquired
by residents Of prosperous commun-
ity almost places them in the cate.
CORY of necessities. But looking at it
from any angle a visitor immediately
forms the opinion that it must surely
be an exceptionally we'll to do com
munity when he sees such a magnif-
cent and elaborate stock of diamnOdS
and Jewels as Burnet Burstein, the
popular jewelor and Matchmaker Of
/ Imperial, always has displayed for
sale
Mr.. Burstein is a practical watch
maker and ieWeler. He formerly con-
Quoted a jeWelry business in Newark,
\. j., where he was successful bu,
thought greater opportunities awaited
him in the Imperial valley So he
came here four years ago and he has
demonstrated beyond doubt that his
judgment was not in error, for he has
Imperial Valley press., 1912-05-04
THE GARDEN
j. j. GalIioher, Proprietor

Fruit, candy and the dainties OF con-
fectionery are we'll associated with
Injuries wherever they may be found,
and store of fruits and confectionery
is one Of the pleasing features among
the retail stores of Imperial. Such is
the popular establishment of Mr.. ]. ].
Gallagher, located next TO the Hotel
King Cotton on Eighth street.
Mr. Gallagher makes a fine display
of candy and bonbons, and he also
makes a charming display OF all the
fine fruits of the seasons
The Garden" is handsome in its
appointments and is a popular re-
freShment resort. But neither its
beautiful candies nor its luscious
fruits are more attractive chan is the
beautiful arbor effect enclosing eight
tables where the most delicious ice
cream is served
Another attractive feature OF this
establishment is the soda water foun.
tain, which forms part of its fix
lures. and from this perennial spring
are served fruit favored and spark
ling drinks all the year around
Mr.. Gallagher has resided in the val
ley some four years, formerly having
conducted a like establishment at
Watsonville. and with his corps of
able assistants has built up a splen-
did business which has increased very
materially with the years he has been
in business.
Mr.. Gallagher is always ready to
boost for the interests OF the district,
and stands high in the business and
social circles.
Imperial Valley press., 1912-05-04
EDGAR BROTHERS COMPANY
The Pioneer Implement House

this pioneer firm worked hand in hand
Wi1h.lhe pioneer farmer, ii cOOperatCd
with the new cJmcrS. As The heavily
laden sill, vatcrs of the Colorado
poured over the fertile valley and
green fields were fast oblitcratinS the
desert, the firm hrp pace with the
onward Development and increasing
prosperity. /, was not only necessary
TO increase the size Of the sales place
at Imperial bur 70 establish branch
houses at CaleXico. Holtville, Brawley
and Seeley.
All these stores carry complete lines
of vehicles. wagons, buggies, direct
from the factory and made to order;
cotton tools. Keen kutter tools, Mo-
line tillage tools. International gas en-
gines and tractors, Mccormick har-
yesting machinery, American and Eli
wood fencing, Union lock poultry
fence. barbeG wire. hardware, cream
SeDarators, everything in the way OF
farm implements especially adapted to
the requirements of the valley and ev-
erything in harness. saddlery and ac-
CpSSOrieS.
Recently the capital stock of the
company was increased from SoO.Ooo
to $50 900, and the opening or the new
store in Seeley completes chain OF
AGRICULTURAL and implement establish
ments that girdleS and cross sections
the Imperial valley. II is the biggest
concern of the kind in the valley and
enjoys the confidence and patronage
pioneer institution that has weal H.
cred the hard knocks and stress OF
early day settlement always shares as
its birthright.
At the head of the firm is Mr.. J. II.
Edgar, general manager of the com
pany. Al the head Of the executive
staff is Mr.. A. Edgar. president OF the
COMPANY. Mr.. T. T.. Edgar is vice
president cf the company and manager
of the BraWlpv store Mr. Ray Edgar
( is treasurer and NisS II. e. Denny Is
secretary. Mr w A. Edgar is mem-
ber of the firm and one Of the direct
ors, although MOI aC,iyoly engaged III
a managerial or executive capacity.
He has devoted his time almost eNclu-
eively to the grading and contracting
business ana has developed aud man
aged the large individual holdings ol
tnis landed family
! Besides ,he immense business tran
saC,ed annually 10y this firm, the dlslri'
hutton of hundreds OF thousands OF dol
lars worth Of machinery that has
brought the Imperial valley under ITS
present state of nigh cultivation me
firm employs IA small army OF assist
ants and statesmen, SO that all IN All
Z If is undOubt pdlV one of the greatest
factors in building up and maintaining
the richest empire in itself. in the
entire prosperous community.
Imperial Valley press., 1912-05-04
THE VILLA
j. T. Powell, Propr.'etcr

There could he no more appropriate
name for ii hotel so beautifully sur
rounded and tucked away in the cool
shade than The Villa" of which The
genial J. T. Powell is proprietor. but
j. conducted under the personal SUI
pcrvisiOn OF his estimable and pleas
ant wife, Mrs. Powell. 1t IS without
question the dainty, feminine touch
cf Mrs. Powell that gives the hotel
such an attractive appearance and
conveys an impression that is more
likely the comfortable residence Of
some we'll to do citizen. than a public
house.
II seems almost desecration to
appropriate such a beautiful property
f.: hotel purposes and the rude inva-
son OF a private home for the public
10 come and go, bur the quietness or
the surroundings and general home al
wosrherc are the features thai make
the Villa SO popular and 50 much
sought by tourists, transients and per
nanent residents The building is AN
Imposing. twO-story concrete structure
with fourteen rooms, cool we'll venjii-
atcd. modern in every respect, with
hot and cold running water at hand,
t
u.Shed. In fact, il is just the sort Of
building with interior furnishings and
decorations one would expect to find
nestled away in cluster Of beautiful
green trees.
Add TO these luxurious features the
general hOmelike atmosphere, the
charming personality OF Mrs. Powell
aud the genial presence of Mr.. Pow
IL l. IL ,l,r
a. nearly attained as possible. Fat
rons of the hotel enjoy certain free
dom without their desired exclusive
ness being molested-a rare and hap
Iy combination seldom found in such
an institution. The location at Tenth
street and Imperial avenue could be
no better for this class of hotel, which
would do credit to a city OF far more
pretentious dimensions and should
Justly be the pride of every resident
OF Imperial
Imperial Valley press., 1912-05-04

ers know the result goes directly in
to the farmers pocket
This cooperative organization of
farmers and dairymen is a little more
than a year old and the creamery has
been established but a year, yet it Is
the strongest association of it's kind in
the Imperial valley. The average
amount of money paid to producers Of
butter fat each month by the cream
cry is $4,000 Think Of il, Thirty
thousand dollars put in circulation
and in channels where il will do the
most good, by this single institution.
A total Of S3G0.OOo Il year for the out
put of one industry in one district.
Commercial clubs and chambers of
commerce OF cities the size Of Los
Angeles anG San Francisco are will.
ing to spend thousands of dollars to
obtain industries with a payroll OF
$50. 900 month for The good il will
do the community in general, and
they consider themselves extremely
fortunate if successful III such cam
pa.gnS, no matter how big The bonus.
Buj right here in the heart Of the
Imperial valley is the Delta Cream
cry Company with its enormous
monthly pay roll. built without bonus
and by the farmers themselves. The
farmers get their bonus by receiving
the highest price paid for butter fat.
The assertion thai such a means OF
equitable distribution Of wealth is the
most beneficial enterprise in the com
munity TO the farmers must ever stand
unchailen2ed
When the creamery was started the
farmers secured the services OF Mr.. AL
lisOn Peck pioneer in the valley
and an experienced dairyman, to man
ace the business. Mr Peck himself
is the owner of fine ranch in tn"
Mesquite district. and his excellent
herd OF HOlstein COWS contribute Their
share of enormous daily receipts OF
butter fat at the creamery That his
management has been highly success
ful for the farmers and the creamery
is best told by the fact that the cream
cry is now employs seven men, that
the output of butter is 300O pounds a
dav. and that the farmers themselves
are enjoying such handsome incomes
from their dairy stock. All the dairy
men in the district share these profllS
and the butter Is shipped to Los An2-
eles and TO various points i'll Arizona
The officers Of 1he company are:
President. j. H. Holland; vice-preS-
dent. W. r. I.ienau: secretary, }. {.
Chalupnik: treasurer and general man
aaer, Allison Peck. and the associate
director is A. l.. l.offer. These mon
are all well known. reliable, prosper,
Gus farmers OF the Imperial valley.
and it is TO their credit that the
Delta Creamery Company has pros
pered and made preeminent among all
OF her Institutions u Ihe county.
Imperial Valley press., 1912-05-04

Highly improved and up-tG-datc farm
ing machinery and tools have made
the cultivation CT The soil a science,
cconomzed in the cost of production.
and preserved the brawn and muscle
of the sturdy farmer for greater things
and broader sphere A tired, worn
out body stunts the intellect, dcpresseS
ambition and keeps a man ploddm%
along in the same old rut. This is
undenable, scientific reasoning.
Elaborating on this we'll founded
principle, is il any wonder that the
farmer OF today represents the highest
type of mental and physical develop
n"nt? He is a thinker, Machinery
has made him think The inventor
MAS his preceptor. He Grasped the
idea of labor saving machinery and
ad0jted his own reasoning powers in
appiving it to the intense and scientific
cultivation of the soil. The result is
hat gold clinks in his purse as an
echo of the former iingling silver, and
ir is happy, contented, has time for
recreation and pleasure, and enjoys
liIc to its fullneSS.
Cuoueration between the inventor
and farmer has made this ideal. pros
0CrOus life possible through medium
Of eXchange-the implement dealer. In
the imperial valley Edgar Bros. Com
rany has brought farmer and manu-
facturer together. Buying direct from
the factories and coast houses in car
load lots and shipping direct to their
stores, strung along the entire length
of the choicest garden spot OF the
world, implements, vehicles and lenC-
ing are laced in the hands of the
farmers so cheaplY and on such reason
able terms that all could buy. AS an
indication of the immense volume OF
business done by this firm it should be
mentioned that ii averages five to siX
cai1U-Nis = month, The year round. and
has shipped in as manT as seventeen
carloads in one month
TO facilitate the handling OF such
immense quantities OF stock neceSsi-
tates the employment OF eleven sales
men, a clerical Office force OF SIX, three
men in the shipping rooms ana three
men in the harness factory. Ihc iflH
makes Il specially OF hand made mar
ness, manufacturing all OF their own
harness, in fact, ana most expert work
men are employed.
It was ten years ago that Edgar
Brothers came to the Imperial valley
to heIp the farmers transform the deS-
err 0t the Colorado into garden oi
Negptation, tecming with life and pros
perity. beginning with a line of all
kinds of farming machinery in a little
salesroom at Imperial, Mr. j. II. Edgar,
general manager of the company, kept
his eye constantly on the march Of
progress through the great valley. As