The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1912-09-29
Big ImP ROvEMENT
/ ON BROAD Street
Retail and Wholesale Millinery
!. Establishment of the House
], of the Ka,Ifmanns.

& The building operations on Broad
street for the last twelve months have
Ebeen wonderful From tine to time
5he Industrial Section of The Times
SDispatch has told Of the great work
of tearing down and rebuilding on
Skhat strictly business thoroughIafe. IL
Steii Of thing in a general way Is
$good enough as far AS II goes, but
40 prove II by actua. denonstfa!ion
Is much better. There has been deal
of talk about rebuilding on Broad
s.Street. and il Is all true: but the aver :
Gage reader wants to know more about
lit The average reader has only 10
ego to Fourth and Broad streets ana
Hook at the splendid building OF kauf-
mann & Co, the famous millinery men.
ITO be convinced that there is really
sssome good work going on In that
.eneighborhood.
= The Kaufmanns have been doing bus
"a quarter of century. but they
-kinder outgrew the stand and they
Thought a whole lot of ground in order
40 make the stand greater and larger.
.Having acquired ali OF the needed
9ground the wideawake kaufmanns
sought the attention of the architects
9and the builders and among them all
Hhey have erected at Broad and Fourth
streets, a building that is an ornament
ito the city and a credit to the owners.
g 1t is a f1ve-story building and all
s,of il is devoted to the millinery bus
@iness in one way and another The
sshop was completed several weeks ago,
and the owners are now enjoying It,
The big trade opening of the new
building came OF las; week, and the
daily rush for several days has been
told about in the local columns Of
ssthis paper. On the first floor of this
pretty buildings the entire rear Is de-
voted to popular price millinery and
~the front to novelties. accessories.
MAJ D>I~ xv1n @~i.a en- n
ssnighty big floor and filed with bar
.Eains OF one kind and another. 1t Is
N fact that the floor rooms on this mrs,
ssioor is something about 5000 square
Seet and every foot Of it is attrae-
All of the floors are connected by
hurry elevators and the elevator thar
takes one to the second floor gives
Hire front of this floor from the ele-
iiSator towards Broad Street is devoted
to the exhibition Of all kinds and all
sorts Among the displays on this
floor are all kinds Of evening gowns
and wraps as Well IS tailored suits,
dresses and coats. The comprehensive
way In which these goods are dis
played makes tho work of buying and
selling easy enough for the buyer as
well as for the seller.
q To the rear Of the elevator on this
second floor and extending across the
entire building is the millinery salon
and the individual FreD:h rooms, max
ins 1t most convenient and exceed
l.tnsly comfortable for the good people
who are engaged in the selection of
!their choice from the many imported
,podeis that are displayed all about the
.ba9 room as We'll as in the cases.
4; On the third floor there Is and al
ways win be magnificent displays Of
infantlie and juvenile appare. and this
saisplay shows everything from the !
Of the kina 70 On the Ibis seas door finest nest
Is a magnificent display OF under mus
Inns, lingerie and women's neglegee |
goods wish / could describe them.
but l can't / saw them all right. but |
describe them, not much, for | an
not a poet
The fourth and fifth floors are de-
voted entirely to the storage of stock
ana 70 the good work Of checking and
,s0n the lower floors
u Inc Fourth Street side of tie build
.,1ag OF the kaufManns is the whoIesal.
NJ partment and IL Is very big thing
whole South from the Potomac In rHs
Zoo Grande, AMI in of all the states
Ntthir that limit there are Kaufman
eeiesIaen bit of this wholesale end or
.he haelmann establishment there is
something more TO De said later on.
Inc new buildings Of the hons. a.
kaufman covers 81 sos sorar. TO-, o.
moor room and better arranged ana
tno!e Up 10 date establishment is no
"nere 70 be found South OF the Pc
Io.nsc R.Fsr. As matter OF fact the
haa1naans. after a quarter of con-
:.urE IN the business. and studying i,
.b from al OF its standpoints have
:nrougnt TO the front right hsr. ~
..icnmond the biggest and most nm
:to-date millinery establishment "a
:.ound anywhere in all Of the country
$50. % New York Richmond Is
proud Of these Kaufman and ,beFr hi,
:etore- N ''.er Dig