The Birmingham age-herald., 1912-10-24
VIEWS DIFFER 0N
 CAMPAIGN PLANS Three Parties Spend Money
 Differently LARGE SUM SPENT
Magazine, Poster and Billboard Ad-
 vertising for Taft; Publicity and Travel for Wilson, and Gen. eral Line for Roosevelt

l New York, October 23-Directors of the
 three chief national political committees
 hold widely different views as to the best
 method of running a presidential cam paign according to information secured
 from headquarters here showing where
 hundreds of thousands of dollars have gone this year
 1 Magazine newspaper, billboard, poster and street car advertising thrusting ilpon 1 the voter the name, achievement and promises of President Taft has been the chief and most expensive feature of the republican national committees canfass. The production and circulation of liter ature, arguments and news letters of an educational nature, for which no money had to be paid for publication, has ab- sorbed the greater part of the cash col | lected by the republican national commit tee
 A general political campaign with half l of the total expenses devoted to com munications and publicity work and fully a fifth given to the travelling expenses of I speakers, candidates and special organ izers has characterized the activities of the democratic national committee. | Until the preliminary expense state ments are made public this week a sum | mary of the expenditures from the re- publican and progressive party commit tees will not be available Rough est- mates given at democratic headquarters showing where approximately s550,000 has gone since the presidential fight opened in July, furnished basis for compari- son as to methods in the different polit- ical camps in a campaign which has been conducted more nearly upon lines of bus mess efficiency than any that have pre- ceded
 oft the total democratic expenditure about s33O.oo0 will cover the activities of the publicity bureau end, 1t Is claimed. This includes s500O0 for direct advertls- ing in publications; $50,0o0 for plate mat ter or the news syndicate service fur nished to small country papers and a large sum spent in publishing, mailing and circulating literature. The amount spent by the republican committee for the direct advertising work is not yet obtainable but Secretary James A. Rey- holds said Tuesday a fifth of the total sum spent by the republicans has gone into advertising contracts with weekly magazines and a tenth into poster and billboard advertising. The committee has followed budget of estimates system prepared by MT. Reynolds at the begin ming of the campaign, In which over three fifths of the total was set aside for ad- vertising purposes of all kinds. The re- publican committee made a six weeks advertising contract with certain weekly magazines, including agricultural papers and newspaper Sunday supplements.
 Another advertising contract made by Reynolds covered 22. 55l bilboards in states from the Pacific to the Atlantic coast, and still another contract pro- vides for the display of advertising slides in 1900 motion picture houses in the coun- try. The democratic committee has also patronzed the moving picture displays and has spent about 5000 in this form of advertising.
 The progressive party committee, on the other hand. has received compensation by photographers, phonograph and mo- ton picture companies for the privilege of reproducing views and remarks of Colonel Roosevelt The democratic na- tional committee spent nearly $20,000 for campaign buttons. The republicans spent about s15o00 for the same purpose. Gov ernor Wilson's tours expenses with the committeeman has cost nearly s50000 Neither President Taft nor Vice Presi- dent sherman has cost the republican campaign committee anything in the way of traveing expenses. The progressives have paid substantial sums for this class of campaign work Colonel Roosevelt S western tour having cost about 5000.
 The republican and democratic head quarters in New York are each spend ing. over sS00 day for postage and from $50 to $10O a day for telegraphic mes sages. Similar sums are being spent at the headquarters in Chicago. At the dem ocratic national committee room, accord ing to an estimate made by an official the payroll is about 5000 daily in New York and $500 in Chicago or larger ex- pense for clerical work than either the republican or progressive committees, Hall and hotel headquarters have cost the democrats sl5.0o0 express. si0.000: tel ephone, $500; special labor organizers and bureaus, S50,O00, and newspaper photo gravure service S5o.O00. A complete record of the audit was installed in the demo- cratic headquarters. It is claimed that as the result of the close application of business methods in the committee. the contracts for the printing of Wilson and Marshall Autographs were given to the lowest bidders, irrespective of party af- filiatons in any quarter