The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-10-23
How Campaign Funds Have
Been Expended This Year.
Methods Pursued by
All the Committees.
ADVERTISING
In Newspapers, Magazines and
on the BiIIbOards.
Moving Picture Houses Also
Are PatrOnized Literally.

New York, oct. 23.-Directors OF
the three chief national political COM
nittees held widely different views as
| to the best method of running presi-
Dental campaign, according to IN
formation obtained from headquarters
here showing where hundreds OF
thousands of dollars have gone this
year.
poster and street car advertising,
/ thrusting upon the voter the name.
achievement and promises of Presi-
! dent Taft has been the chief and most
] expensive feature of the Republican
/ national committee canvass
The production and circulation OF
| literature" arguments and news let
/ ters of an educational nature for
which no money had to be paid for
publication has absorbed the greater
part of the cash collected by the Pro-
gressive national committee. A gen
era1 political campaign with one hair
of the total expenditures devoted to
advertising and publicity work and
fully one-f1fth given to the travelling
expenses of speakers, candIdates anG
special organizers, has characterized
the activities of the Democratic na-
tional committee.
Until the preliminary expenditure
statements are made public late this
week, a summary of the expenditures
from the Republican and Progressive
committees will not be available.
A rough estimate given out at
approximately $550,0OO has gone since
the presidential fight opened in July
furnished basis, however, for com
parison as to methods in the different
political camps, in a campaign which
has been conducted more nearly upon
lines of business efficiency" than any
that have preceded OF the total
Democrat expenditures about S33O.00O
will cover the activities of the pub
licity end it is said. This includes
$4,000 for direct advertising in pub
lications, $4,000 for boiler plate" or
the news service furnished to small
country newspapers. and a large sum
spent in publishing. mailing and cir
culatfng literature.
budget Is Followed.
The amount spent by the Republican
committee for the direct advertising
work is not vet available, but Secretary
James A Reynolds stated that one
fifth of the entire amount spent by the
Republicans has gone into advertis-
ing contracts with weekly ma gazines:
and one tenth into poster and billboard
advertising. The committee has follow
ed q budget" of estimates prepared
by Mr.. Reynolds at the beginning Of the
campaign in which over three-hfths OF
the total was set aside for advertising
purposes of all kinds. The Republican
committee made a six weeks advertising
contract with certain weekly maga-
zines including agricultural papers and
newspa per Sunday supplements. An
other advertising contract made by Mr.
REYNOLDS covers q, SOL billboards in
states from coast to coast: still another
contract provides for the display Of ad-
Vertising slides in 1.200 moving picture
houses throughout the country. The
Democrat committee has also patroniz-
ed the moving pictures and has spent
about $4,000 in this form Of ADVERTISING
The Progressive committee on the
ether hand has received money from
certain moving picture concers. photo
graphers and phonograpn COMPANIES for
the privilege of reproducing views and
of Col. Roosevelt.
For Campaign Buttons.
The Democrat national COMMITTEES
spent about $4,000 for campaign but
tons and the Republican committee
a bout $4,000 Governor Wilson's
special trains expenses Of other speak
ers' tours and of natioTal committee
cost the Democrat committee so. 900.
Neither President Taft nor Vice Presi-
dent Sherman has cost the Republican
campaign committee anything in tia
way of travelling expenses
The Progressives have paid out sub
stantial sums for this class of campaign
work. Col Roosevelt's western tour
having cost about $4,000.
The Democratic and Republican
headquarters in New York are each
spending more than $500 a day for
postage and from $50 to 500 a day
for telegrams; and like large sums
ire being spent at the Chicago head
quarters. The Democrat national
committee, according to an estimate
made by an official. has a daily en-
oloyees' pay roll of about 81 900 in
New York and $500 in Chicago. a
arger outlay for clerical work than
either the Republican or Progressive
committees. Hall and headquarters
-ent and advertising banners have
cost the Democrat committee $4,000:
$4,000; telephone serv-
ce, $4,000; special labor organizers
md bureaus, $4,000, and newspaper
,artoon service, $4,000.
a complete system of financial rec
)rds and card index accounting sys-
ems were installed in the Democrat
headquarters before the expenditure
IF money began. 1t is stated that as
he result of close application of busi-
less methods in the committee the
contract for the printing Of Wilson
Ind Marshall Autographs was given
o the lowest bidders, irrespective Of
}arty affiliations.