The true Democrat. [volume] (Bayou Sara [La.]) 1892-1928, 1912-06-29
GOOD STATIONERY PAYS
THE FARMER TWOFOLD

"The other day." says j. A. Mar
tin OF the Progressive Farmer, I'll
was coming out Of the pOstoffice With
a big bundle OF mail in my hand. A
friend stopped me for chat and
during the conversation l saw his
eyes riveted upon the top envelope
of the mail l was holding. l looked
too, and some breeder Of Duroc.Jer-
sey hogs had written us letter.
There, upon the envelope, l saw in
red ink, printed upon neat but mex
pensive paper, the picture of beau
tiful Duroc-Jersey boar. Over the
cut were the words, Return in five
days to- and under the cut was the
name and address of the writer say
ing that he was a breeder Of Duroc-
Jersey swine, Shropshire sheep and
Rhode Island chickens.
"The man to whom l was talking
said: BY Jimminy, I've been look
ing for Duroc-Jersey man. and he
took the name and address. When
l opened the mail, l found two 9th
er advertisements of the very same
breed of hogs-only the letters were
written on plain stationery-and one
of them with a hard lead pencil.
Thus, one man probably made a sale
that would pay for his entire station
ery-and the other fellows missed a
chance because they had economic
ed by using, cheap, nameless paper
and envelope"
Even if Mr.. Martins friend had
} known that the other breeders had
Durocs for sale, the probability is
that he would have written first to
the man who used good stationery
} just as anyone else would. That a
breeder does not have business sta
tionery indicates first of all to the
man who gets a letter from him that
, he is not much of a breeder any
way. Then he has to waste energy
to prove this impression wrong.
By all means, if you are business
farmer-as, of course, you are-havt
some stationery printed telling JUS
what youf line of farming is. YOU
do not need anything fancy-certain
ly no "frills," nor do you need ex
pensive stationery; but good neat pa
per you must have, and good nea
printing you should insist upon.
Nor should the farmer limit hi
printing to his letter-heads and en-
velopes. He should label what h
sells, if it is of good quality, so tina
the buyer may know where to ge
more like it.
Here is another story told by MI
Martin:
Recently / was waiting for a trail
at Tupelo, Miss. Standing on true
i'm front of the express office say
in a crate a beautiful Collie pupp
and a Berkshire pig--one in eac
end of the crate. Tackled upon tn
crate was an attractive shipping tai
giving the name Of the shipper, sta
ing that he was a breeder of Berl
shire swine, Homer pigeons, Coli
dogs, and Indian Runner ducks.
.tsaw no less than a dozen peCpl
walk up, look at the puppy and pi
and then take out a pencil and pi
9 per and write down the address 81
en on the tag"
Did that mans little bill for prin
= ing prove a profitable investment
Give the farm a name, put tt
name on your letter-heads and e
velcpes, and as a label on the thlni
YOU sell, and see if it does not NAL
YOU feel a little bit prouder of yo
business and keep you eager
make the farm and what it yieh
good enough to justify the name.
The printing will not cost muc
The publisher of your local pap
| can do it for you and will be gil
| to help you get up an attract
| card. Try it.