The Hartford herald. [volume] (Hartford, Ky.) 1875-1926, 1912-01-24
SMOOTHE GAME
TRIED ON PUBLIC
In Regard to AnAdvertis-
ing Medium.
WANTED TO Be WHOLE THING
But a Letter Proves That the
HonOrs Should be Some
what Divided.
EXPOSURE OF A LITTLE GAME

EXPOSURE OF A LITTLE GAME
A. In its issue of January ~ the
Hartford Republican had big head
ed article on it's first page in which
it apparently undertook to make the
public believe that it is the ONLY
and BEST advertising medium in
Hartford or this section of country.
A few weeks ago, as our readers
no doubt noted, The Herald ran
small advertisement for the Daniel
Samuels Music Co., of greensboro.
The same advertisement appeared
in the Hartford Republican. When
( we sent the Daniel-Samuels Co. a
bill for their adj they RENTED
promptly and added the following
postscript at the bottom of their
letter.
1--WE wish 10 thank you and also
state that we received better results
from our Hartford ads. than any
other of the twelve papers i'm which
We ran an ad. at that time"
This was very nice and courteous
in the Daniel-Samuels Co. and we
were perfectly willing to share the
, honors of the matter with our neigh
Dor, the Republican, in the adver-
Using business. In the issue fol-
lowing the receipt of this letter the
Hartford Republican contained the
following under big scare headlines:
"The following letter has been re-
ceived by the Republican from The
Daniel-Samuels Music Co., of Owens
boro, a leading music company of
that city, and also factory represen-
tatives of the famous Kimball piano.
Early in December this firm placed
small four inch advertisement in
twelve different papers, and they
state that the Hartford Republican
gave BETTER RESULTS than ANY
OTHER, and they are more than
pleased. The letter follows:
"Owensboro. KY, Jan. Q, 1912.
The Hartford Republican, Hartford,
Ky. Gentlemen: enclose you
herewith our check in settlement for
our ad. which was run in your pa
per in December.
1--WE wish to state that we had bet
ter results from YOUR ad. than any
others of the twelve papers through
out this section of the country in
which we run the same ad We wish
+ to thank you and will state that We
will try it again soon.
Wishing you all the prosperity
in the world this year, We remain,
1.-THE Daniel-samuels Music Co.
by viii p. Daniel"
We thought 1t little strange
that The Daniel-Samuels Co. should
give the Hartford Republican credit
for being virtually the ONLY and
BEST advertising medium in Hart
ford, thus rejecting upon The Her
aid, and so we wrote and asked
them II what they said TO both pa
pers wasn't about the SAME word
ing, quoting what they had said.and
also enclosing the scare-head clip
ping from the Republican. In
few days we received reply, in
which, after acknowledging receipt
of our letter, Mr.. Daniels, for the
Company, says:
"Owensboro, KY, Jan. IS, 1912.
The Hartford Herald, Hartford,
KY, Gentlemen-In making our
remittance, / felt like a kind word
TO both papers was just and proper,
but as | did not retain carbon
copy of the letters, / cannot state
precisely the wording of my COM
munication to either OF the papers.
However, wish to state that am
of the opinion that the postscript
added TO your letter WAS OR.
: SHOULD HAVE BEEN the SAME
as our letter to the Republican.
1--WE usually retain a carbon copy
OF all letters of great Importance
but in this case we did not do so, as
our intention was TO give the COM
pliment and benefits derived from
the ad. to each paper, as Of course
WE had NO WAY OF TELLING
THROUGH WHICH OF THE TWO
PAPERS OUR RESULTS WE'RE
OBTAINED. and IT was our desire
and sincerest wish to give each pa