Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1912-03-29
PUBLICITY BOOST
FOR NEWARK FAIR

another new method for advertising
the big industrial exposition was inau-
gurated today, when $50, 900 folders
came from the press to be scattered
broadcast.
Many will be sent to manufacturers
n buyers throughout the country by
the exposition committees, while Others
will be distributed in the mail of mer-
chants and manufacturers. A number
OF companies this morning signi1ed
their willingness tt enclose a folder in
each envelope.
These publicity messengers which
will find their way in every part of the
United States. not only carry infor-
nation regarding the exposition but
interesting facts and figures concerning
Newark.
Among the points of interest relating
to the exposition are the following:
The Newark Industrial exposition
VIII be held May 10 to rs in the First
Regiment Armory.
with Its many exhibits of Newark's
varied industries.
TIL exposition Will be the greatest
civic event in Newark's history. D
1t Is believed that the attendance
itors.
"a L OG DdHQ concerts caCu
afternoon and evening and many other
entertaining features.
Machinery will be seen in motion
making the necessaries and. luxuries
The exposition is under the auspices
OF the Board OF Trade of the city Of
charge have the cooperation Of all the
interests of the city.
The exposition will consist principal
" of exhibits of manufacturer of the
NaVyaTk Industrial dfCtrtot md nrn-
cesses as we'll as products will be
shown. There will be numerous dis
ing character. There will be cere-
monies for special days and many in
teresting lectures.
The proof of the popularity of such
an exhibit is the remarkable attend
2nce In other cities where thousands
We're necessarily turned away when the
capacities of the buildings were tested.
homecoming time, when many former
residents of the city will return to
see the remarkable advance Newark
Newark will be the nations market
May 10 to Is.
The committee is e~ndeavoring to in
forest all buyers who will be In the
East during the month of May to visit
the exposition, with the hope of widen
ing and strengthening the a~cquaint-
anceship with Newark's manufacturers
and merchants.
of Newark the folder gives the fol-
lowing information:
Newark is The city in which to live.
Newark is The city in which to earn a
living.
Newark is The city in which to own a
business.
Newark is the eleventh city of the Uni
ted States in the value of products annu-
ally.
Newark is the eleventh city in the aver
age number OF w~age-earners employed,
Newark is the tenth city in the number
81 establishments.
Newark is the ninth city in salaries and
wages paid.
Newark has 252 distinct lines of indus
try. fifty lines each turning out values
from one to thirty million dollars
Newark Per capita to It's population
leads In the variety Of its manufactures.
Newark from 1890 to 1910. experienced
II per cent. of increase in population, 81
lcr cent. in taxable valuations. 45 per
cent. in capital invested in manufactur-
ing. 50 ger cent. in the value of raw ma
telials used, Il per cent. in the value of
manufactured product. 155 per cent. in the
/ ieces of mail handled, 141 per cent. in
freights received and shipped by rail, and
i02 per cent. III freights received and
shipped BY water.
The publicity campaign OF the exposition
is advertising Newark throughout the
world. Literature concerning the exposi-
ton and the industries of the. city Is he
scattered broadcast.
Copies may be had by anyone apply
ing at the exposition offices, Board of
Trade rooms. 500 Broad street.