The Vinita daily chieftain. [volume] (Vinita, Indian Territory [Okla.]) 1902-1913, 1912-05-20
GOOD SUGGESTIONS
FOR THE MERCHANT
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T1s Esg you r1z Taz- business IS
ycEr tes- O Your Eorst advertise
zenL Z ysu are ngt getting ss nzny
Customers - Foa Ehoua5 get the1 yo1
are ref eolng tie ErppeT t1i1gs to
attrzre trade
A bzzl-sss EroE-e-ss -zn ssTz-zIzss
stssif ard attracts uzse Z cz-sless
rasthc5s are use5 goa cannot ezpsct
f1e bssz results 10 I'M y5zr h-si-
aszs ErsperiF 6oes nor require expert
s1rsee hE tho1ght ard stre1tsoa
Toar saocess 6sPs1sz o. what o'I-
= 1aopls thfnk G goa ard Eozr blzi-
Eszs zetao5s II figuring en- h0v
rou ear zttrzes 7zoss trade. PM Eour-
Hslf ia the poEits1- q tie Euhlle ard
ap3k Ii yoH-sslf and yoar basinsss a.
tbey lecs A. To
Clear sI1.Nzsks.
tlesa sidaHsIE. especially OF
ssoruy 5zFs. IS sure 20 zttrscz tie al
sention q the rasser-bY. whseh VIII
aaturaFiF draH hss attention 10 TIE
FIn5oNs-
slEzys make Il point 70 keep yOur
EiSsEaIk clean
Hos- Win5o,~z
Keep EcBr w5n5oEz clean inside and
cut ChaHE4 y1zr nfndow displays
Offs1 Many tines customers coming
5-l-o yoaT s-c-s 70 buF aons particular
s-1icle MI hare thsir attention called
q EoDe 0theT article & your window
and buy things that they id not orig
irsIly szsead 10 purchase Use neat.
attractive signs il your sindows. cali
trr streui5on 70 prices and particular
bargains o. spesisltses
ciesnii-ess
Clsz1 -oors. show cases and eoun-
ters attract trade The szrsst nay 10
promote cleanliness Il 10 hare good
iigbt
Proper re3tilatton i Tery import
Ar People are ofren unconscious OF
good renrissiou but bad ventilation
Is undesirable and very unhealthy
Lights
Keep vOaF store weE lighted inside
as vel as ont veil lighted store
ts always attractive u pa5ple passing
When yoaT Customers cone into your
ssare they appreciate yOur showing
Yosr goods 70 advantage
Remember that unusual things al.
tract trade snd advertise your buss-
aess ron must not b absurd but
YoB can % unusual things without
5olns ridiculous things
Neat Employees.
People IKE "a see employees With
~iean collars ami Ike 10 see goods
sandled By clean hands Have Psenty
u soap and water always ar hand 50
tiat r0ur ernployees can have faciH.
ties Tor keeping clean
IRE Best Advertising.
The best advertising in the world
Is mo1tb 10 mouth" advertising
Treat your customers so weT that
hey wiI tel theiF friends about you
sns ycuF business and advise them 10
zeal with YOU This Is the cheapest
and best advertising in the world
Won haye often heard il said. -
sasisfed customer Is tho best adver
Hserent7 This is absolutely true
Tou knox that satisfied customers
talk favorsbly about yonr business
and dissatisfied customers either Dc
not talk at all Or talk unfaForably
Suggestions.
II your business IS 50 situated o.
% large that you should do news
carer. billboard. street car or windoz
advertising. you vii find that neat
-iean looking printed matter 5 the
5est Investment Remember that your
competitor can buy The same space fr
the sane newspaper that you can
Whether Your advertisement viii be
81 orc attractive ard bring you more
hnslness than bis. depends entirely
on what you sag in the space YoO
5uy and how you say IL
important.
Simplicity is the Taost important
hing TO emphasize in giving iustrlc.
Aat- ~ a Ht-lAAA@4 " A-i - - Af-+ a. 20
uw your advertisement should ap
ear
pont crowd your advertisement
Dent think that because you are bsy-
.ug for space you have to fiji fl al
up What you want is TO get yolr
advertisement ad-oftendmes the
more white space and the more sim
pMclgy. the 81 ''sF people glll notice
nd read IL
Stick to Your Subject.
II you are advertising bargains
price Is the thing to emphasize II
fou are advertising regular goods al
gsgnlar prices, the thing to ~alk 4
quality
Always emphasize service. mention
TX careful attention customers ger
fran your employees. prompt delivery
of goods purchased. freedUm from
mistakes etc,
BE specific Tell why your goods
sre good goods Don't make claims
hat are not true