The Meridian times. (Meridian, Idaho) 1909-1938, 1912-07-12

GIVES THEM THE UPPER HAND
aEhat Goes 80 Make Up Modern
Cheap Magazlns---What It Amounts
se ~ Home and Why People Should
EslDnt BILL


papers and the cheap magazines win
De ou the other side of the fight, be-
ratise they win be benefited by the
paeaage OF d bin that centers more
buying power In the cities and hence
affords more advertising for publica.
tions emanatlng from the metropoiis7
Iao tho country newspaper men
reagExe that this parcels post bill
aIeila ruin FOR thems
10 the country people know Of the
dangers that threaten them or are
they being allowed to sleep while the
monster of greed fastens its tentacles
anon country prosperity?
Have you noticed how the majority
III graat city dailies are standing for
parcels ppsi--and have you noted tho
editorial uiterances OF the cheap
anonthly. that scayenger OF business
that builds up an enormous ciroula-
sion BY giving away its magazine for
few cents d year thai II may secure
big advertising rates.
The cheap magazine with Its thou
sands and thousands Of subscribers Is
out FOR parcels post in every issue,
telling the public what d fine thing It
will be ana how the cost of living will
DC reduced and No on. ad nausem.
Have you ever stopped to think
shat whatever this sort Of q magazine
Is for. you, on general principles,
should DO agaInst9 How many Of you
have been bitten by answering ad.
versisements In these cheap maya.
xifeBg How many OF you are getting
them without having renewed your
subscription What do they need yon
sor except 10 swell their lists and lead
ypn 10 sending your money TO their
adsertisers and away from your home
town
flaye gnu thought Of thar
How many Of you hold stock now IN
ane or more Of these cheap mage
zinaa and what would you take for
ltf
Dtd ypu ever bug anything adyer-
Sised Ia your home paper, from your
nome merchants. and yet the same un.
desirable treatment accorded yon MS
when sou were duped by tho advertise
srs In cheap magazines?
Did the money you sent away IN
answer 90 advertisements hi msga-
ZINES Of this elasa ever help to edu-
cate your children in the home
schools or pay for home improve
nenta Of any character whatever
and what do you find in these
cheap magazines that are published
ais feeders 10 outof.town mail order
houses, that elevates and helps you
III the fight for existenee9
Charles william burrows Of Cleve-
land, Ohio, describes one of these
magazines as 70 small body OF lltera-
ture entirely surrounded by advertis-
Ing" In this respect It resembles a
railroad ham sandwich with the ad.
vertlsing bread cut very thick and the
literary meat In especially thin slices.
The situation Is well summarized by
MIR Dunno, who makes his genial
Dooley tell his friend Henesey: Ellen.
aFey, man, last night ] bought maya
xins Intending to so home and after
supper. light my pipe and SIT down for
n quiet ayenln's enjoyment OF the id
Fertisements, and do you know. man
twenty-five per cent of the dommed
thing was just nothing but litera,
choor'i"
Aud you reader, did you ever STOP
60 think how you are aiding a system
that Is tearing down the home mer
shantg You are helping the mail or
der houses by accepting such u shod
dy bit Of literature!
NErE,#ss. T.. Ehy, n,raYavyU nn...t..n -
this rharacter3
On the first page is a cheap. two
color picture of womans head, with
nude bust Maybe the head was
used on candy box and bought
cheap by the magazine publisher
And 1t should be- for 1t usually Il
cheap at any price On the bottom o
the page is a strong,arm announce
uent that the publication has 81
many subscribers it makes the pub
Tisherg' head ache. and on the insidt
of the cover page Is an advertisement
for spinkVm & snanks, dollar dowl
and dollar month furniture with
coupon In the corner for
chrome BY return mail This is wher
you get something for nothing an
the city mail order house gets you
name so they can lombard the evei
lasting daylights out Of your mail DO,
Then follows a half dozen pages {
bargain advertisements" that 20
may search from Alpha to omes
without discovering the bargain, an
the title page Of the magazine, opp
site which is an offer to sell you Z
many shares Of stock as you ca
pay for, at ten cents a share dow
and ten cents a month for millic
years. If you buy. you hold the sac
And a lot Of you do buy-as Witness
by the fact the magazines of this /
live and prosper in a mediocre XII
of way,
Well, the lead story is by VILLA
Peppersause, who is so suggesti
with his tabasco that he is nasty,
nth iii -, = .,-,-