The Richmond Virginian. (Richmond, Va.) 1910-1920, 1912-03-14
CROWDS THRONC COHEN STORE
FOR ANNUAL SPRING OPENING
New Stock of Wearing Apparel and Things for Women Are
Disp wed With Artistic Taste in Big Broad Street
Empor um-Handsome Decorations

Success or failure depends on little
things. In life. In business things so
samii they are often overlooked con-
tribute much to the attainment OF
"A goal.
Loyalty is not lolked upon as car
dinal attainment, but loyalty as much
as ability has contributed to the sue
cess of the great Cohen department
sore on Broad street. 1t was ioyaty
that made Cohen employees do their
best work Tuesday night: 1t was
LOYALTY that made each counter giri
strike to make the most attractive
display; 1t was loyalty as much as a
sense of the artistic that made the
Cohen spring opening yesterday one
Of the most beautiful ever seen In
Richmond.
Employees arranged the potted
plants. They twined fresh growing
vines around swinging lattice WORK
made with their own hands for tne
decorations. Employees transformed
each floor into a veritable flower gar
den. Ii was they who arranged cling
ing silks. lingerie and new spring
hats to delight a woman's eye II
was their taste displayed that made
women linger to look again.
The opening will continue today.
Sore Crowded All Day.
The big swinging entrance doors
rroaned under their work yesterday
Hardly a minute OF the day after
the store was opened in the morning
until the flnai visitor took her leave
were they given a moments rest TWO
steady streams poured In and "u.'
The one hurried. the other tarried
Each outgoing woman turned to cast
"A reluctant look at beauty left De-
hind.
The mellow strains from an orches-
ira on the fourth floor fioated down
and throughout the store, penetrating
to remotest parts Of the building.
When the players rested two yocaiists
took up the refrain and in turn SANG
popular airs.
What Eve Would Have Seen.
Had Mother Eve, grown tired OF
fields q. ysian. drifted into Cohen's yes
,erday she would nave called to mind
the garden on the Euph~ates, but he.
return journey, would not have been
made in a dress Of fig leaves. She
would have gone forth -.eesed in the
latest mode. gowned In Partisan
creation. She wocid have tripped
out under a small round hat, perfec-
ton OF the milliner's art. and would
have walked In shoes just the thing
lin 1919 wear. She could have Sc
and shades. Her gloves and veii !
might have been chosen from pat
terms without end.
The opening yesterday was the most
successful the Cohen store has had.
A larger stock was on display than
ever before. More people came than
at any opening In the past.
The frst thing that struck the Wis
ftor's eye was the decorations. Next,
woman like, she turned to clothes. On
the frst moor she gazed at gowns
and fingered goods. She asked the
price of fouiards and silks and men
tally figured the number Of yards un-
der the spring dictate OF fuller
skirts. She wandered towards the
rear and saw linens. lawns and cot
ton goods She gazed lovingly at
dainty underwear.
An Array OF Hats.
If-as. Of course. she did--she went
to the floor above hats were tried
on. For here was what Is most dear
to woman's heart. Stacks of them.
piles of them. boxes of them, acres of
them. Hats high and hats low. hats
large and hats small. hats with feath-
YRS. hats with flowers. hats fuzzy and
1aIS Silck were SHOWN. OtHeT pATtS
II the store might be thinned at
times but the hat department held
me crowd.
On tho fourth door those things
that make I house = home were
,hown. Statuary. books pictures,
chinaware crowded every inch Of
pace. Kitchenware. oil stoves and
glassware lined shelves and cov,reA
tables. Even bird cages and furni-
ture for the chiidren's playhouse
were to be found.
On the fourth and top noor rugs
and druggets. carpets and mating.
lfdcleum and porch ahadss were 70
b. seen. Heavy bFusasls carpet was1
slackAd q gosIe peAS ~ mating Inst