The Meridian times. (Meridian, Idaho) 1909-1938, 1912-07-12

AAa&AAhASSs 00mStfnSS Ahaf5 D4L ~
i front OF a busheI or 80 OF such manu-
scripts OF d morning and quit wonder
Ing at crime!
No wonder the people sometimes
wabbie. Look what their intellectual
food isl
And along with this food goes the
advertisement for out-of-town goods,
the fake medicine dope and a hun
dred kinds OF skin-game propositions
that have their thriving hotbeds iii
the cheap monthliesi
And you take elm in and buy from
their advertisers to the detriment OF
yourself. your family and your home
town. Stick TO the standard maya
Zines, though they cost a little more,
stick to your home merchant and
your home town.
And ais for the rest OF the magazine.
IL Is filled with pictures OF actresses
and a few WHO'S who" portraits OF
men OF affairs who may be needed to
pull the wool over somebody's eyes
down at Washington There's an
article on pink Paiamas and the
Moral Situation" written by a dub
reporter and signed by d man who Is
big enough to want to get his picture
and his name in tho magazines pro-
ylded he gets the advertising without
having to write the article. There's
d story by an advertising representa-
tive who can give the magazine some
Is.tsi.,oass IL 4l.. sta soa,Fts. min b,t., ia
stories, which ARE usually punk.
There ID a household department
cribbed from the Lord knows where
by a woman who couldn't hold can
die TO the cooking your mother did.
There's puzzle department and a
millinery department with a catch In
1t that makes you buy your pIumes
somewhere ia the city There's a
health department with hifalutin'
medicines mentioned and sold by the
fellow who writes tho dope, and pat
tern department with an address at
taehed where you can buy your pat
terms at SO much pat.
oh. IT'S q great game--and the fun
ny part OF II ID that you are falling
for 1t as surely as the leaves In au-
tumn-falling. falling, everywhere!
You are falling for this game and get
ting trimmed regularly, and by so do
ing you are helping the great powers
that be tear down your home mer.
chant. your home town, your home
schools. your home churches, your
home everything,
Why do you do IL?
Why 40 you buy hundreds and hun
drohs Of bottles of done and yards
and yards Of shoddy sold In the city
and recommended by the cheap mai
order publications?
What good did ono Of these watch
FREQ" advertisements ever do You
Did you ever get anything worth
while for nothing, or did you pay the
fiddler every time you trified with {
city sharper on the other end Of ont
Of these allurlng advertisements?
II your home merchant hasn't what
you want In stock, why don't you Sc
to him and lot him get the desired
article from a reputable iobbing house
at d reputable price?
That's the way to do business!
Why. wouldn't any more think o.
buying through mail order publlca
ton than would think of sending {
convict to the bank with roll o
bills to deposit.
DO you realize that the city mer
chants OF certain ealiher are able Il
give you the worst Of 1t about half tbs
time when you are right on tn,
ground, In their store? How muci
show do you expect to have, then, IL
dealing with a bunch OF small-bore
| tiy-by-night advertising concerns tina
are looking for good things" from
country towns2
Taking chaneesl
Well should smile!
| What you should do is to get up
| crusade aud hunt down all the people
| In your town who permit these nox
ious distributors of fake advertise
ments to send them their magazines
and got them 10 sign pledge t,
make q public bonfire once weel
and burn every cheap rag magazine
that comes into town. And right oil
top OF this aggregation of inhammabl
material. throw the catalogs tina
drift in from the mail order houses
Make a good hot fire and go hom,
happy--and safe!
You wouldn't stand II to have
burglar skulking around town and Ell
tering every house once or twice
month. would you? And yet you a
low magazines that are backed b
thieves to come into your home circl
and cheat the eye.teeth from you
head.
Maybe you like i'll II not, VIII
don't you do something and make
hot for this character of publication ?
There is nobody that will do an
more for you than your home edito
If you treat him right. and when yo
see an advertisement In his newsp,
per, you may depend on II. the firm
! reliable. There may be exceptions