The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-06-08
Why the whole World
pays tribute to the
9diNae Car

what is the source of that mysterious
enthusiasm which makes everyone SPEAK
IN superlat1ve terms of the Cadillac?
What peculiar qualities does it-possess.
Whlch lmpel the public to dismiss impa-
tlently the suggestion that other cars are
as good as the Cadillac?
what advantages does the Cadillac own
er ENJOY, day by day, which convince him
that his is ineontestably the better car?
why 90 cadillac dealers everywhere en-
counter a lively disposition to compare
the Cadillac with the costliest cars; but
price?
On what basis we explain the
Phenomena, encountered everywhere, Of
men reverting to the Cadillac from cars
costing two, and three times as much
money?
HE Primal Cause of Cadillac
Efficiency.
The subject is big one: it cannot be
comprised in brief statement
But the source of Cadillac satisfaction
can be indicated.
We trace the cause: and we can
partially picture the effect.
Let us take, merely as an example.
separting it from all the rest-one, big,
little fact.
Every Cadillac piston and every Cadn-
lac cylinder is Interchangeable with every
other Cadillac piston; and every other
Cadillac cylinder.
More than 400 essentially accurate d:
mansions in Cadillac parts are measured
down to one one-thousandth of an inch
Johannson of Eskelstuna. Sweden, is the
inventor of the most wonderful system Of
limit guages for infinitesmally fine
measurements the world has ever seen
gauges which are accurate to the one ten
thousandth part of inch.
The Cadillac Company is, and has been
Tor years, the worlds foremost exponent
of its own; and of the Johannson system.
Cadillac adherance to unexampled ac-
curacy ante-dates the Johannson discov-
cry. 1t goes back forty years to it's in
ception-ten years, in its application 20
the Cadillac car.
So here you have the primal cause.-the
source of that worldwide, mysterious,
Cadillac enthusiasm-the- despair of cars
which may look like, but are not like the
Cadillac; because they have not wrapped
up in them the fervor and the life time
devotion inspired by an ideal.
Effects Which Follow the Primal
Cause.
And now as to the effect.
How is the inherent difference of the
Cadillac expressed in it's outward DC
havior-how does it differ and how does it
surpass?
In a hundred ways: some of them in
tangible, but ever-present; many of them
intensely practical-things you can see
The first fruit of fine measurement and
perfect alignment is, of course, the re-
duction of friction to the closest possible
to theoretical zero.
Friction is the worst and most relentless
enemy to efficient service in a motor car !
The defeat of this relentless enemy can |
be accomplished by no other weapon |
Known to motor car manufacture than the |
most scrupulous and properly applied !
Once accomplished it carries in its train /
wo other splendid victories.
Wear. tear and repair are the evil Off
springs of friction
And when friction is reduced to a mini
mum, their capacity for discomfort and
LANCER. and damage is almost totally
fulfilled.
At one and the same time. and from the
anne source, another splendid benefit is
upon the car
Elimination of friction means extraordi-
larry ease of operation.
1t achieves that luxurious evenne IS
which is supposed to be one of the chief
hara cteristics in cars of the highest
,rice: and the cardinal quality for which
nen are willing to pay that high price.
These traoroinary requiSites-reduc-
ion of wear, tear and repair. and run
ing qualities of velvety smoothness-dre
he distinguished characteristics of fri
ionlesS car.
You have them in the Cadillac, because
he Cadillac is the worlds foremost ex-