Omaha daily bee., 1912-02-20
FREDRICKSON GIVES ADVICE
Dealer Talks for Benefit of Pros.
pectiVe Buyer.
BUY AUTOS, NOT DISCOUNTS
IL IL Not Necessary to Pur-
chase Machine on tn
supported Words.
p, y. .. FREpnIcksoN.

II IL not unusual for customer 10
limit his inquiry TO tgo Questions. The
first: What does that car list at7' The
second: What discount do you give?"
Many dealers have traded second cars to
men who the first tine bought a dis
count instead Of buying motor car.
The keen satisfaction which the amateur
motorist feels from heating the other
fellow ct his own game" Is likely TO be
Of short life when realization comes
that there arc far more important factors
10 an automobue bargain than securing a
reduction from The catalogue price.
II appears that come motors are more
easily started than others. while some
are even equipped with positively reliable
self starters. ##
Some cars glide away with the smooth
ness OF u sailing yacht, while others start
with lungs and Jerk which Is not
only annoying to Its occupants. bat which
ultimately brings destruction to It's driv-
ing mechanism.
Some cars run for mouths without 70.
pairs or adjustments. while others require
continual tinkering besides being often
In the repair shop, depFiviug their owners
Of their services and accommodating repair
bills entirely out OF proportion with their
value as pleasure producers or conyen.
lent means OF transportation:
In some cars the brake and clutch ped
ais, gear shifting lever. steering meehan-
ism. etc.. work With both freedom and
precision. while IN other cars their ac-
tons are neither positive nor their msnlp.
ulatlon easy. -
But worst OF all is that hessometlmes
finds that at the end OF a 'yrar MS car
Is loose. noisy and unreliable. notwfth.
standing the fact that he has spent
nearly as much as It's original cost in
maintenance. while some cars bought
long before his are sound. quiet and sat-
lsfactory.
II is unfortunate that tlwse men are
called upon 10 pay excessive up-keep
costs only 10 be required 70 ade heavily
TO their losses in thu sale OF q second
hand car that win pot give respectable
demonstration nor comFnand respect
able price through the medium OF good
reputation.
IL 10 too bad that they uid not rfkhkr
at the time they purchased that the adj
ditional expense OF making thorough
Investigation Was small indeed when COM
pared with their present losses IL is
TOO bad that they did not conceive the
very simple truth that the only safe test
Of motor cars quality II the record Of
cars Of the same make and similar model
in the hands Of users through thousands
Of miles Of service.
The automobile business has progressed
60 that point where Il Is no longer neces-
zary to buy on the unsupported word Of
q salesman or garage keeper. One may
now demand. and stand within his rights,
that he be permitted TO ride In cars that
have been driven at least 1000 miles, as
well as interview their owners. Many
dealers can show you machines In the
hands Of original purchasers that have
been driven twice that far.
So let the dealers with really good cars
make an effort 10 educate the buying
public TO the fact that proof-posltive
proof. undisputAble. undenlable proof
should be. demanded Of the wearing quail.