davidaulloa/AmericanStories huggingface dataset:
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1912-04-26
SUPERIOR STOVE MFG. Co.

Keweenaw Bay, Michigan.
GENTLEMEN: Enclosed find 20
cents to pay postage, for which
send me one of your White Light
Lamp Burners, as per your adj
vertisement, and If | am not we'll
pleased with same my money
will be returned.
Name. ACKNOWLEDGEMENTS.
lOWn. ................ :.
Name of Grocer of Your City:
The Vinita daily chieftain. [volume] (Vinita, Indian Territory [Okla.]) 1902-1913, 1912-02-10
Observation-Disclosures
BEST ADVERTISING FOR BANKS
Local Newspaper Which Reaches All
Glasses Strongest Medium, Says
ST. Louis Banker.

Speaking at Sikeston, Mo, before
members OF the Missouri Bankers as.
ISOLATION, r. l.. Gurney, manager OF
the savings department OF the Com
monweaIth Trust company. st. Louis,
made strong plea for newspaper ad-
vertising exclusively in the banking
business. The subject of Mr.. Gurney's
talk was Advertising Lemons in
which class he placed most OF the
other mediums for which bank adyer-
tising Is sought. He strongly urged
advertising by contract, as only BY
systematic and continued effort could
results be obtained Among other
things Mr.. Gurney said:
The first step. and it is OF para
mount Importance, is to decide to
spend your advertising appropriation
buying newspaper space only. You
will find 1t hard matter to adhere
rigidly to this decision, but It will pay
well to do so. Your bank is for all
classes of people, and there's no way
to present your appeal for new bust
ness to all classes except by means OF
the local newspaper. 1t not only
reaches all classes, but goes into every
home; here It is read by each mem
Der OF the family The daily newspa-
per is controlling factor in the daily
life of every man and woman, and we
ought really to say every boy and
girl--for the children are such prolific
readers nowadays
Regardless Of what other forms Of
publicity you may employ you must
carry your advertisement in the news.
papers continually if you would have
your appeal for business reach the
maximum number Of people
The Vinita daily chieftain. [volume] (Vinita, Indian Territory [Okla.]) 1902-1913, 1912-02-10
NEW IDEA IN ADVERTISING
Bright (7) Scheme of Parislans to
Teach Parrots to Call Out Wares
In Public Places.

Word concerning a new idea in ad-
vertssing has just come from Paris.
The scheme is to teach parrots to as
sist In the extension of commerce by
sitting upon perches and croaking.
TRY Crushem's Corsets," or Say
Wattles," or Eureka Razor" as the
case may be. The training of the par.
rots, according to the promoters of
the new scheme, Is to be a simple
matter. A phonograph is to be placed
in a room fitted up for the purpose
and the instrument will grind out,
hour after hour, the Cry that the par
rots are to repeat The birds mean.
while will be established on conven-
lent perches where they may hear the
two or three words that are to be
used Up pushing the commodity of the
adysfGser, and the solemn business
VIII proceed until the parrots take up
the ery Of the phonograph-
II has been established that a parrot.
once II has learned to say certain
thing, will repeat that thing a thousand
times a day for hundred years, bar
ring accidents or plots, and the facts is
emphasized by the projectors of the
new method Of advertising. They ex.
pect shortly to have their parrots on
duty in all the big shops and in every
public place, so that the wares they
are employed TO praise may be contin.
uously called to the attention OF the
people
There is a well-grounded belief that
it pays to advertise. but II does not
pay to annoy the public. We reserve
the right to be skeptical. says the Chi
cago Record-Herald. and venture to
express the hope that some friend of
humanity will at once get busy upon
the problem OF discovering way in
which parrots may be put to death
quickly. surreptitiously and with as
little annoyance TO the birds as pos
sible.
The Vinita daily chieftain. [volume] (Vinita, Indian Territory [Okla.]) 1902-1913, 1912-02-10
SUCCESSFUL GROCERY
STORE ADVERTISING
BY WIN. c. FREEMAN.

Nobody would pick out Lynn. Mass
"a city with a population less than
100.000-as having the largest grocery
and provision store under one owner
ship in the United States, but It Is a
fact nevertheless.
The owner Of this great establish
ment admits frankly that one Of the
reasons why his grocery and pro-
vision store is so large and successful
is because Of the newspaper adyertis-
ing that he was persuaded to do by
the owner OF the Lynn Item.
The owner Of the store always be-
lieyed in advertising. but at the start
be used rather Indifferent copy. The
space was large enough, for he used
six inches single column, but II was
the ordinary kind OF advertising, that
did not say very much except quote
prices. and did not interest the read
ers.
The publisher counseled the owner
10 use enough space 20 tell the people
Of Lynn and vicinity all about the
store and its facilities for serving
them well. This was done.
One advertisement. for instance,
would refer to their cracker depart
ment which by itself is as large as
many entire grocery stores In this
department every known cracker OF
merit can be found. They could tell,
and did tell. very interesting story
about this department. and that is the
way they did with all the other de.
partments Of the store.
After while the owner got into the
spirit Of advertising-real what a
great thing II was TO him in HIS busl-
ness; so when It came around to an
anniversary date he used full page
an unusual thing for a country store
TO do.
The success Of that advertisement
was instantaneous The crowd that
responded was so great that the side.
walks were blockaded and extra DO
lice were called to take care of the
people. They have been users or
newspaper space ever since
Grocery advertising, like every 9th
er kind, creates more interest If a
story Is told and not too much stress
laid upon a mere price list of articles.
The owner OF this particular store
makes his advertising of general In
terest, and all Of the people OF Lynn
and vicinity respo.d to It generously.
with the result that the business is
very successful.
The Vinita daily chieftain. [volume] (Vinita, Indian Territory [Okla.]) 1902-1913, 1912-02-10
RAILROAD TIME TABLE.
FRISCO.
h4L
North and East Bound.

NOt III ofid GdSt DOuuOs
Leave vinita
No. AJAX. C. Meteor ..1:4Oa. m.
To- 12-California Express. .3:45 a. IN.
No. 124-Hustler ....... 6:46 a. m.
No. 416-Joplin Express. .9:43 a. m.
No. 2-Eastern Express. 55 p. m.
No. 4OS-St. Louis Limited 1905 p. m.
No. lost. Louis Meteor. 11:44 p. m.
South and West Bound.
No. 2-Okla City & S. W.. .2:O5 a. IN.
No. 413-Ok City from X. C..S::30 a. IA.
No. 407-Ok City fir K.C.-St.L.9:24 a. m.
No. 1--Fast Mail ........ +. 12:G1 p. m.
No. 11-California Express. 1:2O p. IN.
No. 415-Sapulpa Express .S:15 p. m.
10 123-Hustler ........ .11:18 p. IN.
The Vinita daily chieftain. [volume] (Vinita, Indian Territory [Okla.]) 1902-1913, 1912-02-10

frame school building. up until the
hour of one O'Clock p. M. on Thurs.
day, the 18th day Of February, 1912.
Said portion Of said building shall
be cut and separated from the north
addition TO said buildin; and said
building shall be cut and separated at
the north wall of the portion which -
to be sold, BY the purchaser, under the
direction of said board of education.
This sale shall not include the stone
foundation under said building.
sail building will be sold to the
highest bidder, for cash at the time OF
the sale, the whole amount to be paid
at that time; but the said board of
education reserves the right to reject
any and all bids.
Bids should be filed with Mr.. w. II.
Deck, secretary of said board of edu-
cation, at his office in the City of Vim
ita, Craig County, Oklahoma.
Dated at vinita. Craig County, Okla
homa, February 5th, 1912.
SEYMOUR RIDDLE,
President Board of Education.
w. H. DECK, Secretary
The Vinita daily chieftain. [volume] (Vinita, Indian Territory [Okla.]) 1902-1913, 1912-02-10
Precautions to FoIlow.

You can hardly put sentence on
any advertising space without rapidly
hearing from it. OF course 1t is under.
stood that you have something to Of.
fer that is not only valuable, but some
thing that is needed. The merchant
must select his goods to fit his market.
He must not take fur overcoats and
woolen blankets to towns in the torrid
zone, or garden seeds and fans to the
arctic circle. Observing, therefore,
these common sense precautions. his
way and success are clear.
The Vinita daily chieftain. [volume] (Vinita, Indian Territory [Okla.]) 1902-1913, 1912-02-10
Advertising Novelty in Berlin.

The Luft verkersch-G Gesellschaft Of
Berlin has recently inaugurated a
striking advertising novelty. One Of
the large dirigible balloons OF this
company flies over the city every clear
evening. Magic lanterns placed on
each side of the car project advertise
ments onto sheet of white canvas
fastened on the envelope of the bal.
loon These advertisements can cas-
lily be read from the ground below
The attention Of the people ON tho
streets Is attracted by the noise OF
the engine and by electric lights
turned on In the ear between each
advertisement This form of publicity
is being patronized by many of the
important firms Of Berlin and of Ger
many, and the cost per night is 100
marks (s23.S0). For this sum each
advertisement is projected 30 times
onto each side of the balloon for a
period of Is seconds. Consular Re.
ports
The Vinita daily chieftain. [volume] (Vinita, Indian Territory [Okla.]) 1902-1913, 1912-02-10
WHY He FAILED.

: He did not know how to sdvsr-
: tlse.
Z He did not keep up with the
Z times.
: He tried to do everything him
: self.
Z He tried to save by hiring
Z cheap help.
Z His word could not be de-
Z pended upon.
: He looked upon system as use
less red-tspe.
He ssrsngleo his progress By
!, cheese pairing economy.
He did not have the ability TO
, multiply himself In others.
He did not think II worth
, while 70 look after little things.
He ruined his capacity for
larger things by burylng himself
) in detail.
, He never learned that Il ls the
!, liberal policy that wins In busi-
ness building.
His first success made him
, oVer-confident. and he got .
"swelled head"
He thought he could save the
money which hIs competitors
spent for advertising.
He was always running his
/ business down. With him times
we're hard and money tight;
business only Just "so-so."
He was pessinlstie, and all
his employees caught the eonts-
sion. making the whole atmos-
phere Of his establishment de-
pressing.
He put men az the head of de.
partments or In posts Of re-
sponsIblIity who lacked execu-
tive ability and the qualities of
leadership.
He could plan, but could not
execute, and he did not know
human nature we'll enough to
surround himself with efficient
lieutenants.
He did not think II worth
while TO compare his business
with that Of HE more successful
competitors, or to study their
nethods.-Shears.
The Vinita daily chieftain. [volume] (Vinita, Indian Territory [Okla.]) 1902-1913, 1912-02-10
The Bio FavorIte.

No advertiser has right to force
his advertising matter upon persons
who do not wish to see It, such as in
billboard advertising" declared Ma.
thaniel B. Fowler, Jr, in an address
before the Get Together club OF the
Jordan Marsh company OF Boston.
Advertising should. in my opinion,
be done entirely through the great
national medium Of the new spapers
and periodicals, which are seen only
by those who buy and wish to read
them. From my rs years Of expert
ence in the advertising business can
positively say that 95 per cent. of the
best advertisers In this country use
only this medium"
The Vinita daily chieftain. [volume] (Vinita, Indian Territory [Okla.]) 1902-1913, 1912-02-10

are taught by all the great religions.
Mohammedanism. Buddhism, Taoism,
5lintoism. Confucianism. Judaism and
Christianity have the same moral pre-
cepts. When it comes to the Numbers
argument. either one of the other six
great religions surpass the Christians,
even counting as Christians, the Greek
and Roman Catholics, which are really
so different that they should not be
counted.
The deathbed argument with any of
the religions named is equal to that of
the Christian The Turk dies with
the Koran pressed to his breast and
feels that he wAl go at once into re-
gions of eternal Joy, and it is matter
of historical note that the Turk has
no fear of death, and to die fighting
for his country purchases for him a
greater degree of happiness in the
Elysian fields
The same is true of the Japanese,
who adhere 10 Shintoism. The only
difference between the great religions
mentioned and our system is that we
require belief in the Christ. He
must believe in the Blessed Trinity,
that three in one and one in three
nonsense. No matter if no one can
understand it, it must be believed, and
there is no chance to escape for Con-
stantine who murdered his wife and
eldest son, in the year 1926 convened
the great Council of Nice where 5000
men labored for three months to make
Ius creed, and here is the Trinity doc
Urine that they evolved and what is
Itaugh in every orthodox church today.
- And in one Lord, Jesus
Christ, the only begotten Son of God,
begotten of the Father before all
worlds, Light of Light, very God of
very God, begotten, not made, being
of one substance with the Father; by
whom all things we're made who, for
JUS men and for our salvation, came
down from heaven, and was incarnate
by the Holy Ghost of the Virgin Mary,
and was made man; and was crucified
Ialso for us under Pontius PLATE;
= And in the Holy Ghost, the
Lord, the giver of Life, who proceed
eth from the Father; who with the
father and the Son together is worship
ped and glorified"
1t is not necessary to understand
this jumble-simply believe it. /
would suggest to the readers of the
New Testament that they secure a
copy of the Jefferson Bible, book
with all of the miracles left out, and
which contains the good things with
out the crude fables and myths. JEFF
ferson took the ground that Truth
did not require a miracle to make peo-
pie believe-that things were true or
false inherently The church of today
lis in reality social club where men
assemble each Sunday to hold their
business prestige and women meet to
display their millinery and critisize
their sisters clothes, and the more the
preacher, who is society's business
agent-the walking delegate as it were,
is touched with heresy, the larger
the crowds he commands, as witnessed
by the attendance on the services of
Beecher and Swing. OBSERVER.
The Vinita daily chieftain. [volume] (Vinita, Indian Territory [Okla.]) 1902-1913, 1912-02-10
Church win Advertise.

The pastor of the First Methodist
church of Springfield, ILL.,, has ar
ranged with the Evening News of that
city for two columns every Saturday
in which to advertise the Sunday serv-
Ices in his church.
The Vinita daily chieftain. [volume] (Vinita, Indian Territory [Okla.]) 1902-1913, 1912-02-10
Summary By Observer.

To the Editor of the Chieftain: The
recent articles in the Chieftain by Cap
tain White, Jno. Ratcliff, w. s. Ma
loney. and your own editorial, prove
this one thing to me that you are all
investigators, and that is the one thing
The Vinita daily chieftain. [volume] (Vinita, Indian Territory [Okla.]) 1902-1913, 1912-02-10
NJ, X. & T. RAILWAY.
North Bound.
South Bound.
NOTICE OF SALE OF OLD SCHOOL
BUILDING.

Notice is hereby given that the
board Of education Of the City Of
vinita will receive sealed bids for the
sale of the four south rooms of the old
Bryan daily eagle and pilot. [volume] (Bryan, Tex.) 1909-1918, 1912-12-03

verses its own decision by issuing /
orders that cities showing a certain
percentage or less of fire loss for the
three preceding years were entitled
to credit upon its key rate.
If this was true in August, it was
true in April. The fact is that 1t never
was nor never will be true. A sched- |
ule of rates must be equal at all
points, or they are discriminatory. IL
Mr.. A has a loss by fire it does not
follow that his insurance rate shall
exceeded the rare paid by Mr.. B. for the
same hazard. Again, any city that Will
publish standing reward of 500 for
the arrest and conviction OF an IN
cendiary in the town shall receive
reduction of cents This is tie most
harmless opiate ever administered to
an energetic patient, and its effect is
absolutely harmless because its so
easy to understand. Now comes along
a grist of small towns receiving re-
/ auctions upon the particular reasons
mentioned, and of course the board Is
careful to have the fact given as wide
publicity as possible, but again the
board overstepped its mark In the
editorial above quoted 1T may be
that even with these reductions, the
rates of fire insurance in these towns
will be as high or possibly higher than
they we're before the enactment of
this law" The fact is that 70 per
cent of the risks over the state would
be higher than they were before the
enactment of the law, if the key rate
was but one cent. This is brought
about by an indiscriminate system OF
penalization.
Again the editorial affirms: THE
immediate purpose of this law is to
lessen the fire hazard, reduce the fire
waste. both as an end good in itself
and as a cause of reduction the cost
of insurance. That it has already
achieved the first of these purposes is
evidenced by the citations made
The citations made cover the records
for a period of the three last imme-
date years. The law became effective
year ago, therefore it could not az
feet the hazard or waste for the three
preceding years. The only effective
remedy for fire waste is to be secured
through effective building inspection.
Put the fire insurance business back
on a competitive basis and let each
company sell its commodity at its own
rate. The fact that some of the very
companies doing business through
their Texas agents accept Texas bust
ness from outside agents at one-half
the Texas fire rating boards rate is
sufficient reason for this demand.
The present energetic work of key
rate reductions is blind and should
not be allowed to conceal the true
situation at this time, because the
! blind will be quickly removed If its
handlers are allowed to survive the
: Thirty-third legislature.
Bryan daily eagle and pilot. [volume] (Bryan, Tex.) 1909-1918, 1912-12-03
AnlusementS
The Musical MADAME Sherry"

Madame Sherry" the sensational
musical production OF a decade is to
be presented at the Colonial Theatre
next Tuesday night, December 10.
Each year in the theatrical world
there are just so many successes
plays that Immediately grip the public
and cause them to go to the theatre
night after night and applaud and en-
10Y the work of the artists appearing
Then out Of these few successes there
is generally one that strikes a note
much higher-so much so that it
stands practically alone. Such an one
was Madame Sherry" It's success
was immediate and lasting, as was
verified by the hundreds of thousands
who flocked to see it wherever pro-
duced. Seats on sale Thursday morn
ing at o'clock.
Bryan daily eagle and pilot. [volume] (Bryan, Tex.) 1909-1918, 1912-12-03

That President Taft did his best
and is still exerting every effort to
build up a strong republican ma
chine, is evidenced by his placing
5000 fourth class postmasters under
the civi lservice at one fell swoop,
and the outsting of Roosevelt federal
office holders and the substitution OF
republicans. Our idea of govern
ment of, for, and by the people, is
that no party should be permitted to
build up a machine, and to this end
we do not believe there should be any
life tenure in office, except the judges
of the United States supreme court.
Bryan daily eagle and pilot. [volume] (Bryan, Tex.) 1909-1918, 1912-12-03
POINTED PARAGRAPHS.

A tip doesn't always come to the
man who waits.
When man develops into growler
it's time to rush him.
If a woman has a good dressmaker
she can be fairly happy part of the
time.
It takes a romantic woman to ar
range for the marriage of her chill
dren before they are born.
You'll not be able to throw any
more light on the subject by burning
your candle at both ends.
Yes, Cordelia, there were false
prophets centuries before the weather
bureau was established.
Every woman should have an aim
Bryan daily eagle and pilot. [volume] (Bryan, Tex.) 1909-1918, 1912-12-03
in life. even If she can't throw stone
with any degree of accuracy.

n life. even If she can't throw stone
With any degree of accuracy.
$50
There are more crazy men than
,razy women-probably because the
after change their minds so often.
OF course love is blind, but it might
be- lust as well to remember that the
eyesight of the neighbors is good.
A blase man is one who can't be
tempted because there are no new
brands of temptation for him to
yield to.
The man who takes no interest in
public schools, good roads, religion or
politics isn't even a satisfactory has
been.
If some men would quit looking for
a soft political snap and stick to their
regular employment they would be
better off financially U
&$$
If a woman is anxious to see her
husband as other people see him, she
should induce him to run for office
then read the opposition papers.
Bryan daily eagle and pilot. [volume] (Bryan, Tex.) 1909-1918, 1912-12-03

Albert T. Patricks brother-in-law
advised him to go out and lose him
SELF" Patrick says himself that dur
ing the twelve years of his incarcera-
ton he lost his perspective in
other words, his bearings. Such being
the case it is doubtful if he could
come back" and the wise thing for
Albert would be to take the tip
handed him by his kinsman.
Bryan daily eagle and pilot. [volume] (Bryan, Tex.) 1909-1918, 1912-12-03
ANNOUNCEMENTS
10, THE POOR AsToRs!

Very likely the junior branch of the
Astor estate has been transmitted in
bulk to a single beneficiary for the
last time. The preliminary inventory
shows total value of $7S,000.0O0, of
which under the will $6S,OO0,0OO goes
in a block to William Vincent Aston.
1t is we'll understood there is no nat
ural right of transmitting property by
will. Colonel Aston bequeathed this
estate and his son received it only by
permission of society; and If the
young man reaches the normal expec-
fancy of life we hardly believe society
at that time will be granting permits
sion for a similar transaction. True,
the estate paid an inheritance tax Of
$4,000, 000-considerab less than a
years income; but that is low price
for permission to perpetuate so anti
democratic and anti-social an institu-
ton as the Astor fortune. 1t is per-
fectly feasible, constitutional and just
to frame such an inheritance tax that
the cost of handing such a huge es-
tate to a single beneficiary would be
prohibitive, thereby compelling the
testator to split it up
We believe everybody should have
every encouragement to produce as
much wealth as possible; but endow-
ing young man with great fortune
is not a good way to make him a
productive member of society. We dc
not think anyones productive capac
Bryan daily eagle and pilot. [volume] (Bryan, Tex.) 1909-1918, 1912-12-03

The Eagle has noticed the following
squib in half dozen papers recently:
"Not one man in hundred has
sense enough to take care of money
after he inherits it."
To save our life we can't see any
cause for weeping in the fact, if it be
a fact. Money makes the wheels go
round, and when fortune is busted
up and turned loose, it generally falls
into somebody's hands who does not
know how to take care of it.