Perth Amboy evening news., 1912-07-22

The most profitable line for the dealer Is the one no
can sell the easiest. the quickest, with the most profit and
that gives the greatest satisfaction to his customers.
A line that makes friends for him, and is produced by
q manufacturer of high ideals and with sufficient capital
and organization, who ever has the interest OF both dealer
and customer at heart is the desirable one.
That describes just one company so far as we understand
If you have followed developments of the past three
years, you know without our saying that it can describe
none other than HUDSON MOTOR CAR COMPANY.
Its three years in business have been the marvel OF a
marvellous industry.
1t began by producing a sensational $1,000 roadster,
which as a secondhand car today, commands q higher
value proportionate to its cost, than does any other auto
mobile on the market.
In the first year, a record for volume-45o0c ars-was
established, never before reached and not since equaled
by any company in its first year.
Two Thousand Oversold the Next Year
Equipped. the cars the next year-the first HUDSON
"3s"-.old at sl4so to $3.50;
At the close of the season dealers had made money. for
they had been given the cars they had planned to handle:
But they also had orders for 1000 cars which they could
not fill. The production, even with a higher priced car,
had been enlarged.
Twenty-F Five hundred Short Last Year
The season just closed was a repetition of the two years
before, only more 80. The prices were $1,000 then. Inc
production was again larger. Dealers got cars but both
they and the manufacturers underestimate the quanuey
needed.
The season. closed with orders for $500 more cars then
werc built. Dealers did not have to cut prices. They did
not have to accept unsuitable second hand cars. They had
a ready, profitable market.
All the thousands Of HUDSONS now In use arc daily
giving 1907 satisfaction. More than 10000 people are
riding in them every day and are voicing their good will
toward HUDSON cars.
1t Was Not An Accident
There are seventy-thres manufacturer OF cars
Of the sanns selling Qualification as the HUDSON.
Some were in business when the men Of the HUDSON
were still In school. Run over In your mind now the big
leaders in the high grade. medium priced line OF frcm $500
to $500.
You can think of but three.
The HUDSON II one of those. It Is the youngest.
Accident does not account for it's having passed the other
seventy-two makers. There is no mystery in that growth.
If YOU arc the Kind of dealer-their kind and our kind
you can get some OF their prosperity.
The Thing That Did Make the Success
It L. lust one word-Orssni1ation. The FIRST thing the
founders of the Hudson Motor Car Co. did was to secure
the best pnen It could get.
Rivals said then the organization was top heavy"
They claimed tho business would not carry so many
specialists at such high salaries a. were paid.
Instead Of having just one man to design the car
important work usually assigned to only one man
Howard Z. Coffin was placed In charge Of the Engineering
Department with full authority to perfect the strongest
engineering organisation the industry had conceived. No
man had made more success than had Mr.. Coffin.
He had made . fortune az q designer. His services
commanded the highest pay of any man in the industry.