The Hawaiian gazette., 1912-02-13
FLORAL PARADE
peace AGENT
Judge Dole Gives New Angle to
Celebration Of Washington's
Birthday.

Judge Dole sees in the international
celebration of Washington's Is birthday
in Honolulu the possibility of spreading
the gospel of worlds peace. In his
address at the Floral Parade "booster
luncheon" given by the Commercial
Club yesterday he urged the full OBJ
servance of the day. He advocated the
entry of a float which would typify the
unity in which the varied nationalities
live in the Hawaiian Islands, believing
this would accentuate the ideals of
worlds peace.
President Fred l.. Waldron of the
Commercial Club, in introducing the
subject, the boosting of the floral
parade idea, said:
"We all acknowledge the fact that
sugar is king and will, in the futareI
be king of all other industries in Ha1
wall
cit is generally considered that the
pineapple is second in importauce
with it's last years output amounting
in value to something like two and al
half million dollars.
The Tourist Crop.
"The impression that the Tourist
crop is, at the present time, number
three in Importance as revenue-proI
ducer has, in my opinion, escaped the
notice of the average man about town
and, when it is realized that the tour
! ict b,rinasS in raolifx, oaaond on1y
to sugar, perhaps more serious atten
ton will be given this item.
81 hope our visitors will pardon d
cold -blooded business statement as to
my ideas of the hard cash value of
of our present visitors or, on the otheI
call in some other city.
"Mr. Wood of the Hawaii Promo
ton Committee informs me that his
estimate of the number of visitors here
at the present moment, is 1000 to l,
500. L believed that within two years
we will average not less than $500
visitors at all times. My ideas of the
spending capacity of the average tour
ist to Hawaii is $40 day per head
This figure may appear high to some
of our friends, so we will divide ipI
two and estimate $40 per day which (
upon the basis of $500 visitors or one
fortieth of the numbers visiting Los
Angeles, totals revenue of $9,125, 1000
per year, for which we ought to be
proud of the fact that, with few ex
ceptions, our visitors leave with the
knowledge that they receive full value
for their money, when making com
l., ,IoL 4, =
way of rest and recreation in Other
tourist resorts.
Worth of the Crop
"Now, wish to make a simple com
parison of what we are spending TO 7
advertising business Immediately capE
able of bringing In revenue of from
ten to twenty million dollars annually
as against the pineapple industry bring
ing in about two and half million pei
annum. There has been spent in one
year for advertising pIneapples the sun
of $1O5,O00.
"Our present expenditure for adver
tising for tourists, including the worl
of the promotion committee, is about
SIS, 900 and not over $4,000 per AMI
nun.
1.-THE Floral Parade has been and il
today the chief feature of advertising
and, [ believe, if you will calmly figure
the returns and general benefits which
each one of us is receiving from thu
direct and indirect source of our tour
ist' crop you will realize the necessity
and justness of your not leaving thd 4
work up to the other fellow, when you
are approached for your share of tn, !
work to make the Floral Parade a sucI
cess and showing for which we will
not have to apologize 60 our visitors.
l.. Tenney Peck urged the people I'd
get together for the floral parade. II
, was day of joy, and with the holiday
spirit prevailing it would help to wipd
out many national prejudices.
David G. Bell of Minneapolis told oI
celebrations in his home town wheri
in four days 100000 was spent II
make it success. He spoke of thi
t promotion work here and said the prol
motion committee was the organization
which brought him here. A statement
: had been made about the amount oI
9 money n tourist would spend here. Md
a Bell said, laughingly, that he spent al
g much as that for postal cards alone
Q He prophesied that in five years. timi
f the tourist crop would be five times al
f great as now and that the incoml
|. would run far into the millions.
{ Director General Wall then outline,
s the floral parade plans and showed thai
t the plans call for a monster celebra|
n tlon.