The Pickens sentinel. (Pickens, S.C.) 1911-2016, 1912-07-04
BEST METHOD OF
ADVERTISING CITY
address Delivered Before Ban
uuet Of Iowa Ad. Men in Ce-
dar Rapids, by ]. R. Bab-
cock, of Dallas, Tex.

A city IL not land. houses. workshops
and railroads. It is q living. Dulsating
entity: its soul the sum Of all the
characteristics OF It's citizenship; is
BODY, the ground. anderlaid with Its
sytarial system OF water. drained and
cleansed BY its sewers. overlaid BY
highways, car lines and bridges; its
clothing. the showing It makes to Its
friends, the other cities when they
scome to call. The clean street Is the
well kept garb and the shaded
parks. its smile oswelcome: the play
ground a glimpse OF It's humanity.
The same impulse which dresses
Q man in clean. well-atting clothes. OF
an advertisement IN clear type on
8ns paper, should prompt the soul OF
tho city to present ats best appear
ance 70 the world. Realizing that the
word Of mouth advertising Is beyond
ostce. and that clothes ofttimes make
the man
Civic attractiveness means not
Seautsacatton alone. but the city
aealthfyl. with clean streets: the city
convenient with good car service as
wen as artistic trolley poles; with
good government, as well as q magni-
Gcent city hall
Limit It however to eIternals, and
It can be shown that civic attractive
ness pays not only in making health
Sor, happier and better citizens. but
commercially and industrially. civic
attractiyeness is one Of the best nu-
niciDal assets and certainly the best
municipal advertisement
Dirt. dust and disorder have driven
many an otherwise good merchant on
the rocks Of failure. We buy our
goods from the retailer who has the
cleanest, most attractive stock. the
best delivery system. but not neces-
sarily the lowest prices; today we
are willing to pay for efficiency; the
dine value, the place value, the art
value are factors that influence busi-
ness.
Cities compete for trade; the Gus
-TS@er arrives IN your town at dirty,
sd11Geroa and disgraceful railroad
station: he iphales a draught OF sew
er gas and factory smoke. seizes his
grip and starts the short walk to his
hotel; stranger IN strange land. he
tries to get his bearings: his hotel is
at the corner OF Pacific and Pearl
but no street signs appear; a cloud
os dust from dirty street blinds his
eyes and he just escapes being run
over by a taxi-cab driven on the
wrong side Of the street The police
man says. @Up one block; then to
your right" That block happens to
be 500 feet long without break and
the wondering customer reaches his
hotel with curse Of contemp. for
such an lily planned town.
He meets you Mr.. Man. who have
advertised the "City OF Power" Hydro
Electric for 1c kilowatt. He is In
terested in the cheapness. How
about the cost Of labor" he asks.
Well" you say. labor is not plenti-
ful; somehow the laboring men don't
stay here long. They are constantly
moving out: but you can surely get
plenty Of help to start your factory
on" But Mr.. Customer says. Labor
ing men are human. They must have
suitable homes. schools and church
%. They can get them almost any
where" "But labortng men. nova
days. are seeking the town where
they have parks. geological gardens.
Fairgrounds for their children, social
centers. free hndegartens. a chance
% secure modest home with pleas
ant surroundings. They stay in such
towns. Their wives and children
make them stay" We'll. you say, 1--WE
have thought Of those things but
they cost lot Of money. and we take
pride in having tax rate which Is
the lowest IN the state. Our people
grunble about It even as 1t is, and
don't know what they would do If they
had to pay for such "frills."
Good bye! Mr.. Customer has gone,
o S25.0eo per week payroll has gone
With him. S1.soo.oeo a year worth Of
business which the merchants Of
your town have lost and lost forever.
ali because civic attracts7eness was
not considered. and II considered at
all was called "frill."
In advertising our cities we general
ly lose sight Of great influence
which must be secured II we are to
succeed. Fhe influence Of the wife,
the mother or the daughter, must be
reckoned with ; what man will from
choice make his home in q soualid,
unksmpt, unattractiye city; all It's
commercial advantages are unconsid-
cred by the wife. She can only look
at the city from home-making stand
point and only asks: "Is 1t a city
healthful for my children. Offering op-
oostunity for culture. education and
Think Of the purchasing
influence Of the woman. the wise
>-,,,pr ~ o6vor4{sInp 70 win her "a