The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1912-02-01

vertising effective are sitting at this
dinner tonight.
The bad penny does not return OF
It's own momentum Someone has Ia
help IL along on it's round trip.
The lead dollar Is the most
DANGEROUS in the hands OF the honest
man and I'm the society OF genuine coin
OF the realm
The glib gentleman who has corner
lots 10 sell I'm the queen city OF the
west where the only industry II the
crossing OF two railroads. likes 10 come
into our midst splendidly credentialed.
A card to the leading club Ia an essen
tial part OF his thimblerigging equip
mont: or a letter from his home banker
or pastor answers very well.
Rascality dearly loves 10 wear the
robes OF respectability and hobnob
with leading citizens, Grafters get
their opportunity from standing In the
congregation OF the righteous or sit
ting In the seat OF the faithful.
So long as you are willing TO lend
the influence OF your legitimate busi-
ness ia bolster up some unmitigated
fraud in mediums that 90 not care, l
cannot see that you have any just
grievance against the humbugs
Unless you are protected by repu-
tation that Is known OF all men, 10 the
public view you are birds OF feather
because you flock together.
The fable OF the one bad apple that
here: but the fact that your adyertis-
ing is known TO be dependable is
bound TO beguile some trustful soul
into believing that he Is getting a
barrel without a single unsound apple
I'm IL.
You want 10 make the disreputable
tremble by going after them with the
statutes. but hadn't you better stop fel
lowshipping with them nrstr
VIII you not be in a better position
10 have the law on undesirables II you
FIRST refuse to hold companlonship with
them I'm the columns OF the newspapers
that carry both your business ana
theirs?
IL doesn't sound very righteous to
call upon the authorities TO come and
arrest our boon companions, our day
by day cronies in the advertising
columns.
So you are not only companions 10
the crook but cappers for him. as well,
SO long as you travel with him.
The first condition, then. OF this sim
pier solvent OF the problem TO which
honest advertisers have addressed
themselves, is TO get out OF the news
papers that hold the confidence man to
be az acceptable as you are
Don't stand by In the next column
consenting TO his ensnaring or victims.
Mr. Hugh Chalmers has served
notice upon offending newspapers in
Detroit that in no case is the copy Of
the Chalmers Motor Co. TO go on the
same page as Objectionable medical
and financial advertising This liz a
start, but l think Mr.. Chalmers Is too
conservative in his Difference to the
speed laws He ought 10 go farther.
II by using the same mediums that
they use. you are making the scheme
OF fraudulent advertisers effective. you
can do much to destroy their effective
ness by refusing TO use such mediums.
Incidentally this will defect your
advertising into newspapers that have
been keeping their pages clean for you
with the long cherished hope that some
day you would get so on fire for honest
publicity that you would buy some
OF H.
In nearly every city in the country
81 Is now possible 10 procure news
paper space for legitimate advertising
Without Joining confederacy OF
scoundrels and IL seems 10 me that
rebuking the offending publications
and recognizing those that are pro-
gressive is far better plan than look
Ing to congress or the legislature for
relief.
There is an old maxim that applies
here-"the world is governed too
much" We see the force OF this every
day in the fruitless attempts to make