davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1912-05-04
MRS. /. DENNY
Millinery and Hair Goods

The crowning glory of woman is
her hair and the chief adornment is
her hat. No matter how beautiful and
we'll fitting the gown, no matter how
perfect the form or how pretty the
features and delicate the complexion,
! the attraCtivneess of all is lost unless
the hair is properly dressed and a be-
coming hat or bonnet balances the ar
tistic handiwork of the modiste. 1t
can truly be said thar properly ar
ranged hair is the first aid to nature
and the hat is the finishing touch.
These TWO important accessories to
| feminine loveliness are SO inseparablc
/ that Mrs. l.. Denny has considered ii
necessary TO carry all the latest de-
signs and creations in millinery and
Il complete line eli hair goods Tor her
many patrons. In the faShiOning and
decorating of feminine headgear Mrs.
Denny is not only regarded as an eN-
pert by the many women who have
formed the habit of visiting her estab-
lShment as the seasons and styles
/ change. bat is considered an artist.
Being especially talented in this art.
/ for millinery is an art, it is natural for
her 10 keep well informed on Partisan
and New York styles and creations
and adopt them while they are new
/ and i'll season
1t is indeed wonderful what can be
/ done with shape. a few feathers, a
I plume. bit OF ribbon and a piece of
silk. satin or plush. That Mrs. Denny
! knows how to use these materials is
attested by her large patronage and
the many beautiful women seen in the
valley who have visited her shop and
added 10 their attractiveness.
/ But Mrs. Denny has Outdone the
average milliner by her exquisite taste
and realization that beautiful hair
/ is as necessary 10 set off an attractive
creation in millinery as dress and per
sonal charm, so she carries a complete
line OF all kinds of hair goods. Beau
tifully arranged hair, showing TO the
best advantage beneath pretty hat
rivals the dream of an Angelo or 4
Tedenla and Mrs Denny knows JUS
how 10 bring about this exquisite COM
binayiOu She also does ladies' tail
Oring. 80 that none of the charms
thar add TO Wuman'S lOVeiiUeSs is over
looked
BY knowing Just exactly how tc
dress women Mrs. Denny has enjoyed
a steadily increasing patronage during
the nine years she has been estab
liehad in Imperial and hers is the pin
uaer millinery and hair store in thf
valley Il is located TWO doors sout}
OF he postoffice.
Mrs Denny has lived in California
niGofaan wears. She came from Es
2ondido. Cal, where she was engaged
in the millinery and dress making bus
mess, zen wears ago, and year later
opened up her store with a complete
line OF millinery, feather and hail
good,
Imperial Valley press., 1912-05-04
PAUL RITTNER
Seeds, Poultry and Dairy Supplies

Seeds, Poultry and Dairy Supplies
1t is the pioneer in a community
that best knows the needs of that COM
munity. He advanced with it, is a
part of it. He has seen and assisted
the diversified industries to thrive and
mature from infancy, so he knows
from experience what is most needed
to best conserve the interests of any
particular line.
No man in the valley has profited
more by experience or accumulated a
greater knowledge of the needs of this
community than Mr.. Paul Rittner.
Dealing in seeds, poultry and dairy
supplies has kept him in close touch
with all industrial affairs, for these
particular lines practically form the
nucleus of development OF the great
Imperial valley. He knows from eX-
perience what seeds are best suited
to the soil and how they should be
planted, how poultry should be cared
for to obtain the best results, the needs
of the dairy industry TO make it more
profitable. His broad knowledge along
these lines has been of great benefit
to his many patrons and an immense
boost to the community. His business
is the oldest Of the kind in the valley
and customers naturally look upon his
store IS headquarters for seed. poul-
try and dairy supplies, where the best
is always kept in large quantities and
sold a reasonable prices. and also, as
q veritable fountain of information
concerning the successful cultivation
of plant Efe and care of fowls and
dairy farms Besides all kinds of sup
plies for the dairy Mr. Rittner makes
speciality Of selling the Sharples and
the Olds cream separatOrs.
Mir. Bittner came 10 th" valley eight
wears age and has since been one OF
its biggest boosters. not only in words
but III deeds. He had no hesitancy in
launching business venture when
/ skepticism about Gne future of the
valley was rampant, and two years ago
demonstrated his faith in the commun-
! ity by taking over the Dairymen'S
Supply House, the pioneer seed house
Of the valley. He owns twenty acres
in the city limits of Imperial, which
Re has planted in choice cantalOupes.
! Besides being industrious and enter
priSing, Mr.. Rittner is a most pleas
ant and congenial gentleman, and his
pleasing personality has won him hosts
i of friends in all parts of the COM
munity
Imperial Valley press., 1912-05-04
KING COTTON HOTEL
a. C. Airris. Lessee

BY no other means is a city so wei!
advertised a hN he opinion Of the
commercial travellers and those whose
business or pleasure causes them to
travel, and The impression made up
on them is largely cue 10 the charac-
ter of the accommodations offered
them by the hotels
If Judged solely by this standard the
Imperial valley would maintain its
present status and reputation for all
time to come for the accommodations
offered at the King Cotton Hotel for
its patrons leave lasting impression
of good Will for Jhe management and
a highly favorable opinion of the COM
munity in which it is located. 1t is
modern throughout and rooms may be
had single, eli suite, with or without
bath. The building is electric lighted
throughout and nothing has been over
looked fer the convenience and com
fort OF its patrons. The rooms are all
nicely furnished. and are large, airy
land home lika.
The King Gotten Ho,el recently
came under New management, Mr.. \.
C. Airris, an experienced hotel man
who conducted similar hostolry in
San Diego for t@ur wears Immediately
preceding his departure for imperial
assuming charge February "a. this
year. Mr.. Airris j. genial and pleasant
and possesses hat charming personals
ity that makes his patrons feel free
and at hoWe Tie hotel is only three
blocks from H. Southern Pacific rain
way station aud contains 50 rooms.
la connection with the hotel is q
commodious d;u;n@ room and the cui-
sine is under he direction and man.
agement OF @oXaIl and Cassidy, men
experienced IN catering and serving
food that tenT's and appeals to the
appetite.
The popularity OF the King Cotton
Hotel spreads beyond the limits OF
the Imperial valley. The state of Cali
fornia and even the Southwest, fOl
commercial travellers and tourists have
carried the name about with them and
the first question many new arriva!
ask when they step from the train is
i"Where is the King Cotton HOtel?"
Imperial Valley press., 1912-05-04
EDGAR A. NANCE

One OF the most convenient and
highly appreciated business institu-
tionS in the county is that of Mr.. Ed
gar A Nance the popular merchan-
disc broker of Imperial. MIR. Nance
has the agencies for many of the lead
ing lines of materials and merchandise
needed in the Imperial valley. and To-
cal merchants enjoy a great advantage
by having this enterprising distributor
of general merchandise in their midst
He more than SupplantS the whole
saler and iobher of the big cities and
their travelling representatives, for he
is always at home and merchants may
leave their orders with him at any
hour OF the day and have them prompt
ly attended To. Without this valuable
institution SO handy the merchants
would lie compelled 10 wait for weeks.
probably. until the commercial tray
eler makes his regular rounds or en-
counter long delays incident to tran
sactiug business a long way off, by
mail.
Approaching the convenience of 4
merchandise brokerage to the trade in
the Imperial valley. Mr.. Nance estaD-
iiShed himself in room No. t. in the
Peterson builuin2, three and One-hali
years ago having the exclusive agen-
cies for roofing paper, wrapping pa
per, paper bags. cigars and tobacco,
fruits, produce. office stationery. gum.
metal ceiling. cigar mOiStenerS and
many other articles much needed and
in demand in the valley. The retail
trade was quick to respond to the ad-
VertisementS of Mr. Nance, and ii was
not long until this enterprising young
man found himself doing an extensive
business in all parts of the valley.
He virtually brings the merchandise
he handles right to the door of the
retail merchant so that delays and
often irksome negotiations and unsat-
Sfactory deliveries are avoided His
business also enables merchants who
do not wish to carry an unnecessarily
heavy line of goods TO keep their stoCi.
constantly replenished without incur
ring the big expense of building ard
maintaining warehouses and addition
Al room for storage purposes.
Residents OF the valley often VOL
der how IT is that their orders are
always so promptly filed by the meT-
chants with whom they deal, because
they are not aware Of the medium OF
,
conducts and thai through him their
retailers are able o keep on hand
such q diversified and excellent line
of goods.
There is no do8b. that Mr. Nance'e
merchandise BROKERAGE business is one
Of the most important in the valley
placing the retailer in direct touch
with The wholesaler with the public
4aining the resultant benefit of prompt
service and a knowledge that orders
viii always be filled as desired. Mr.
Nance ships from Los Angeles and the
East, buying in immense quantities
so that the merchant and ultimately
the consumer get the goods at cOnsid,
erably less cost and with much more
convenience than under the old way
OF doing business.
Mr.. Nance has a wide acquaintance
throughout the valley and enjoys the
high esteem always accorded a relia-
! bic business man by the many mer-
chants with whom he deals and the
public in general. He is also prOmi
nent i'll social circles and, all in al!
is valuable man TO the com
muuitV
Imperial Valley press., 1912-05-04
VALLEY LIVERY. FEED AND SALE
STABLE
G. L. butcher, Proprietor

The tremendous amount of business
activities OF all kinds that is going
forward daily in the Imperial valley
can perhaps BE- suggested in no bet
ter way than by an outline of the
notable proportions of the business
conducted by c. l.. butcher, the pop
ular proprietor Of the Valley Livery,
Feed and Sale Stable. Mr.. butcher
has some choice driving stock, main
tains splendid automobile service,
conducts a dray and express service
throughout the city that insures
prompt carriage and delivery at all
times of the day, and gives special
attention 10 boarding. His large, com
modiOus barn has room for twenty-siX
head of horses and there are two large
cOrrals in the rear for overflow and
exercise. Mr.. butcher also buys and
sells horses and always has the finest
stock on hand ready for the market.
Mr.. butcher j. a man Of large eX-
perience in the livery business and
enjoys an ever increasing patronage.
He has always done his full share
toward helping he community in ev-
cry iaudabl- ctfort and the entire cit
izenship deeply appreciates this fact,
never leaving stone unturncd 10
favor him with rheir business. Mr.,
butcher knows by long experience
the sort ot service and requirements
Of Imperial valley residents and new
corners, and by giving careful attcn-
tion to all the details of his business
has built up a splendid reputation in
all parts OF h. community and a cor
respondinglr substantial and increas-
ing patronae".
This onteyprising man is not a
stranger in the valley. He came here
seven years ago and formerly owned
barn in BraWlev. He has been in
business in Imperial three years. His
business here assumed such enormous
proportions thar 10 give it the personal
attention il deserved he deemed it eX-
pedient 10 sell the stables at Brawley
in order 10 devote his time exclusive
ly to local affairs. 1t is such men
as Mr. butcher who build up a COM
munity, contribute energy to the pulls
elton Of urogress and inspire the less
industrious 20 forge ahead
Imperial Valley press., 1912-05-04
w. II. hAWES & co.
". H. HaWes. Proprietor

Located al Tenth and Imperial ave
nue. : the spacious home of w. H.
HaNpo & Co, dealers in machinery
and farm implements of all kinds. A
larga building is necessary for the
housing Of this establishment, because
OF is MANY and varied assOrtments OF
useful merchandise. farm implements,
Osborne farm machinery, South Bend
plow.. Sanders disc plows, barbed
wire. hog fence, baling wire, wagons
and light vehicles, etc, etc. In fact,
this concern handles the largest and
most complete line of farm machinery
to b. found in the Imperial valley.
". H. Hawes & Co is the pioneer
implement house of Imperial valley,
having been established by Mr.. w, II.
HaWaS some ten years ago.
Mr.. HaWes came to the valley from
Oregon and during his stay here il is
known throughout the entire Imperial
yaliey that he has established for him.
SELF a reputation for honest methods
and SQUARE dealings that is second to
none. His prices are always as low
as the lowest, when quality is con-
sdered
Mr. Hawes possesses just the requi-
site qualifications that go to make
permanent success and prosperity His
man patrons is the best testimony
OF his work, and the prices of goods
he carries in stock. Mr.. Hawes is con-
sid-r-d one of the most progressive
ana uu.-g-date business men in the In
urrisI valley
Imperial Valley press., 1912-05-04
c. 7. GIBSON FURNITURE CO
c. T. Gibscn. Proprietor

There is no place like home, and
whether il be The humble cottage or
the lordiy estate the time hOnOred
statement holds staunch and true. But
Just as true as there are degrees Of
happiness in the home life, just 50
true the surroundings play vital part
in the drama OF domestic happiness.
If you are partial 10 good furniture
and household goods. and want the
prices reasonable and terms of pur-
chase based upon system which
turns the scale TO Your advantage. an
investigation OF the stock of the c. T.
Gibson Furniture Company will prove
10 you that il is the place to buy.
This establishment deals in house
furnishing goods, stoves. tinware,
crockery. glass ware. beds, etc, etc.
They handle everything new and sec
Uud hand and make specially Ci
repairing and refnishing furniture.
" vhich makes il look like new. They
also buy and sell on commission all
kinds Of household goods.
Mr.. c. T. Gibson. The genial propri-
e'Or Of this establishment is a man Of
wide experience in this business and
has been established in the valley for
rAe past three years and enjoys the
confidence OF the entire community,
and has made This concern source
Of credit 10 he rapidly growing city
OF imperial
Imperial Valley press., 1912-05-04
Al. w. HOIDZkOM
Handmade Harness and Saddlery


No business advertises a farming
community more or is more represent
alive of AGRICULTURAL prosperity than an
upto-date. well stocked harness and
saddlery store. Such an elaborate dis
play of leather manufacture as is seen
il AL w. HOldzkomS store on lmpe-
rial avenue silently tells a story ot
The vast resources Of the soil in the
surrCunding district more powerfully
than he eloQuenee OF an orator. more
furcihlv than the record of the pen.
more conymcingly jhen than the pic
lures of the camera. IL stands FOR
something. il means omething-indus-
tTy. hrift. prosperity. wealth.
There j. no more important business
in a farming community, nothing more
absolutely necessary for the welfare OF
an Agricultural district. than the har-
ness shop. It IS Indispensable. tn .
farmer could not set alonG without Il.
In such an important institution IL
naturally follows hat its product must
he he best Every farmer knows that
handmade harness ou.lasts and out
wears The tbst ma2hiumade hamCs.
tWu 10 one No machine was ever
made that viii do the lasting sJitchins
of he awl and waNed end.
Handmade harness is Mr.. HoldZ-
kom : speciality He is an expert in
making harness himself and employs
none other than experts 70 assist him
i'm supplying his extensive trade. An
other advantage of handmade harness
over machine manufacture is that bet
ter leather is used. for the local har-
ness makers reputation is at stake
and he must give the farmers the best
10 hold their patronage. That Mr..
HoldZkom has done this is atteSted ny
the large number of farmers who think
of going nowhere else to buy harness
and saddlery, or TO have repair work
done
Mr. Holdzkom also handles 4 COM
plete line OF buggies and Winona wa2-
oNs and all their accessories, such as
robes, whips, etc. His stock of leather
goods is uueNceled anywh re in The
state.
}lr. Holdzkom has been in the har-
ness business y years. and is a gen
-l-man of rhe cid school. both i'll ui,
trade and personal demeauor. His fa.r
ealing Ea- Won The respect and es-
-,uu Of h entire community. and
lu;l- ur an immense business for he
territory ~aFf ID. H came TO Imperial
-. Sau Eeraardiuo four years ago
md has been "a successful in the val
H.. la. he is no- only proprietor of
lis 0is -abli>huen- at Imperial but
owns the Valley Harness Company ar
Fl Centre
Imperial Valley press., 1912-05-04
DR.. J. l.. HENRY
Osteopath

One of the most benefcent achieve
ments in medical science during ,he
uasr decade has been the establish
meut beyond question OF the theory
that nature is her own best physician.
This principle is now recognized nE
all schools OF medicine. and IL mas
been made use OF most effectively by
the health system known as Os-eOpa-
rhv II is the contention OF osteopa-
tbists that disease is primarily The
result OF misalignment OF RIBS, spinal
vertebra and other tissues OF the body
and when such misalIgnmenr has been
corrected through scientific manipuia-
ton nature will do the rest and er1ec-
the cure.
The correctness OF this theory i be-
ing demonstrated daily throughout the
country. and osteopathy Is being hailed
bY hundreds OF thousands OF people as
the grea, protector of public health.
For these reasons the people OF the
imperial yalley should consider them
selves most fortunate in having ~
their service al OsteoDarh OF such ~
ceptional training. skill and ability a.
Dr.. j l. Henry Of Imperial
DR.. Henry j. a graduate of tho Amer
lean School OF Osteopalhy Of Kirk
vile. Mo. and was fortunate in having
for his principal precep1or DR. A. 7.
Still founder OF the science. Dr.. Hen
ry has been practicing in The Impe-
rial valley d sufficient length Of lime
70 demonstrate the efficacy OF this
modern. scientific treatment ot d.
eases without the us- Of drugs. a.
attested by his large number o. fo.-
uer patients whose cures are mo.1-
mental testimonials in favor OF his la-
usual skill in applying his methods '
assisting nature 70 right herself
Imperial Valley press., 1912-05-04
MqE7IAL FARMERS COMMERCIAL
ASSOCIATION

Tverir-nve prosperous farmers oI
the Imperial valley. realizing the m
tcrdeE,udanCe of mankind and the IN
terlaciug ties Of society and induStri-
aliem thar bind them together into 4
common body polite, recently decided
to Civ. material recognition to this
wnii founded principle by The eStaE-
lishm-nt u a cooperative association
to be known as the "Imperial Farm
crs' Commercial AssOciajiOn,' for the
purpose Of buying and distributing all
kinds oI farming implements and farm
accessories among themselves TO the
best economical advantage OF each ana
mutual aid 10 all. That This econom-
zeal venture has been successful is
demonstrated by the increasing ship
ments III The Imperial Farmers Com
mercial Association and the satisfac-
tion expressed by its members.
The imperial Farmers Commercial
Association has been 50 successful ano
there has been such a desire expressed
Iv non-members for a share of the
benefits bestowed by this cooperative
enterprise that the association has
been prevailed unOn TO install a regu-
lar stock of goods for the trade, and
las opened up regular store and eX-
change for all kinds of farm products
and materials on Eighth street.
The officers of the association are
President, Jacob Lorang; vice-presl-
dent, Eugene Schwab; secretary, ID. \.
Morgan; treasurer, j, {. Chalupnlk; !;
associate directors, Anton GerdeS and
Dietrich Messman, all well known and
PROSPEROUS, reliable farmers of the
I;1IoriaI valley
Imperial Valley press., 1912-05-04
c. W. DONLEY
r cal Estate

i is ~afe 20 say that there is no
man in he Imperial valley that is
leld in higher estimation By the pub
hc than Mr.. 6. ". Donley, The poIu-
ar real estate dealer OF Imperial. Tho
.rit'. energy. cTeaI-cut business me h-
ras cf Mr. DouleE mas won him o
lace IN the community nor obtained
Eceur br hose Who show by their
-lds that they are worthy Of the
confidence 0f -he public
SIR Doui.v- brand Of ,ai-h in the
aler Is nNu by personal own
.r-n.1 of 1nun acre~ nt some Of the
est .-r. land In rhi- actiou and CON
Ha~aH}e city proper He believes
money til br'r and ir may
.-. D. -aa hat Mr. yonleE never
.l '-es bis clients TO make a purchase
.- ae voIla NOT MAKE himself II
iii. fairness -Gat ha made him
.rrliuent iA -h- real estate business
e.0 enabled him. through his deal
..s-. 20 materially assist in building
u. This community He has been in
r.e .ISiIcs- Jour -raT- and in 'har
,=r.oC Of time has accomplished an
Incredible amount Of good for himself
and nose for whom he dealt. Be
sides dealing IN real estate, Mr.. Don
.es is agent for the Queen, London,
.,auca -aire and Springfield Fire In
-urauce Companies
MIR. UJHley is UlOueeT iu The val
.v.. coming here .u 1901 BY con
s,aujly adding 10 his own wealth. and
assisting others 10 become rich he
cousrqueu becaHr a great booster
and is ever willing 70 20 out Of his
Nay 10 assist any one or new en-
'erprisc 70 locate IT, the valley, Such
men are no, found very day and Mr..
Lonley has contributed lions share
70 the development d this community.
Mr. Donley's Office is just TWO doors
"e-, Of he King Cotton Hotel, where
uquirers Tor real estate always find
q cordial reception and those who
have property tor ale find ready
market.
Imperial Valley press., 1912-05-04
ALLEN Russell & SONS
Livery Feed and Sales Stables

Realizing The need for horses in
The imperial valley. Allen Russell. th.
popular liverHman and horseMan came
from san Diego county ana opened q
FRS class lFarF. feed and sales stable
here d year ago and began al ono"
doing 4 large business. Mr. Russc!!
knows Horeefesh and deals in the
Very best dralt and driving horses
oltaaaGle in the great Southwest.
Eyerv horse Mr. Russell sells he guar
au-ees 10 be- IS represented and the
farmers who need horses for work or
driving have learned that hey can
drive no better BARGAINS than at his
stables.
Associated with Mr.. Russell are his
estimable sons. They are large ranch
ers and horse raisers in San Diego
county and keep their stock replen-
ished from the broad, green pastures
OF their own.
To acquire such an excellent stand
ing in q community in one years time,
such "a Mr. Russell and his sons enjoy.
does not fall TO the lot of every bus
mess man making a venture in a
new country II is only by square
dealing and fair exchange that men in
the horse business gain patronage and
public esteem. and Mr. Russell and his
sons have held these principles so par
amount 20 all else that the public, and
particularly the farmers, were forced
TO give them the excellent recognition
they justly deserve. Such a reliable
market as this firm maintains is Il
great benefit TO any community. much
less one that is so dependent on do
mestic animals for its livelihood. The
Imperial valley was fortunate when
Mr.. Russell and his sons decided to
locate here and it has profited i'm.
mensely by heir advent.