The Birmingham age-herald., 1912-04-28

these things, would proceed to the still more important points in the selection of our automobile. We would ask for list of in our own town--our own neighbors and acquaintances and friends of our friends. And would see them all personally. Ask about the car how it performed the different kinds of roads and in varying weather Ask about it's power and dependablity. And finally, would inquire carefully the accorded each customer by the manufacturer or his agent. SPEAKING OF AGENTS: (Dealer is the better term) We would go further and ask whether back of the local dealer was branch or merely jobber. jobber you know handles certain product this This season. Get that? Next season he may, and probably will be handling competing car It will be necessary-or he will think so-to knock" the he is selling now And the easiest way to do that is to neglect it and its buyer. ONE RN-STUDEBAKERs to be exact-have thirtysx branch houses located in many important distributing centers all this continent Canada well the U s. (There we go again Constantly reverting to ourselves. And when trying hard to be impartial, tooD
 NOW WE HAVE ELIMINATED ALL but three or four cars from our further consideration We speaking of in the price-class of Flanders "20' and EMF "30' which is to say selling from $500 down to $800 PRICE OF FLANDERS "2o" IS $500 at the factory and of there is other lower that price that compares with this wonderful all And though EMF 30" sells for only $1100 you will find it is damned by all dealers selling up $600 Tn other words it is their strongest competitor just Flanders 20 is the bete no of dealers who have 5000 and 5000 to sell and who have argue that they are just as good as Flanders "20.
 THAT REMINDS US. Recently we heard of two in- genous ways make the rival dealer tell, between the lines it were, which he really considered best Here they are:
 ONE RESOURCEFUL BUYER made it practice to watch while he talked with the various dealers and Which they all knocked. He says the first they attack is invariably the one that pushes them hardest in competition. He bought an EMF 30." (But, of course, that is aside from the story) THE OTHER, A PSYCHOLOGIST adopted this plan. He assumed that the he looking the best in the word-to avoid argument with the salesman. Then he asked which the salesman considered next pest.
 HE BOUGHT A FLANDERS '2o"-now this isn't preju- dice. It is fact.
 WELL, WHAT HAVE WE LEFT after eliminating the that cannot up to the standards have set-standards which the only safe which base purchase that involves much money and much in pleasure the does the selection of an automobile.
 WE HAVE STUDEBAKER CARS-Flanders "2O" and EMF ''30' each in its distinct class And have only these because in addition passing all the enumerated with 100 per to their credit, they possess that additional advantage which other enoythey are backed by the name and the rcpua" tion of Stqdebakers
 WE HOPE WE HAVE HELPED YOU to select the right The that will give you the for your money in the first place and the most service and satisfaction at the least afterwards If you apply all the tests have suggested your decision will be the Studebaker "20' or "3O-according your needs and your
 JUST A WORD ABOUT DELIVERIES We receive many letters from good friends in about this vein: "Woud order Flanders "20" but competitors tell me you heavily oversod may not get 1t till July. Tell the real situation" Here's reply: WE WARNED YOU in last ad that tardy buyers would undoubtedly be disappointed. We cannot alter that Tried to get ahead of orders in April but, bad the weather only managed keep abreast. Can't hope to do in May. But that doesn't affect buyers who alert to the condition. Only the tardy will get left You get car-if you hurry. See your local dealer today and he most likely fix you up for early delivery And if you doubt his promise just drop line the factory and will tell you whether he positively guarantee you on the date he says Nine times of ten he is telling the truththat's the kind of dealers we have mostly But don't delay