The Idaho Republican., 1912-01-05
TWO PACIFIC COAST MAGAZINES
CONSOLIDATE.

Pacific coast country was effected re-
Gently in the consolidation of Sunset
magazine, published at San Francisco,
and the Pacific Monthly, published at
Portland, Oregon. Both these mag
azines began publication in the same
year, 1898. and both have followed
practically the same lines, present
ing the attractions and opportunities
of the West together with fiction by
western writer's, and both have come
to be recognized as important factors
! in the upbuilding of the Pacific
! coast country. Their combined cir
culation has grown to the substan-
tial figure of 175,O0O copies per
month.
For some time past, according to
| Charles E. Ladd, the Portland finan-
cier, who has been the chief suppor-
ter of the Pacific Monthly, it has
been realized that this service to the
West could be rendered much more
effectively If the two publications
could be consolidated, then establish
ing one strong, dominant western
magazine of national Importance.
The increased circulation of the
combined magazine puts it in the
class of the leading national maga-
zines and gives it larger circula-
| tion on the Pacific coast than any
other standard monthly magazine
With such beginning and with the
prestige attaching to such a publica-
tion in its relation to the western
part of the United States, it is ap-
parent that there is a splendid oppor-
tunity for this magazine to give to
tho world magazine that is differ
ert. The conditions and the mode of
;iic in the West are radically differ
ent from that of the rest of the world.
If this is properly reflected. in all
its angles, in Sunset, tho Pacific
Monthly, the result should be publ.
cation of extraordinary beauty and
Interest. Both magazines nave ac-
tonplished a great deal in this line
already and now that the eyes Of the
wcrld are being turned toward the
Pacific coast, byHtheS comp!otion of
tue Panama canal, the joining OF
these magazine forces shoGld res it
ia increased service in prb,ier.v for
From a business point Of view The
consolidation should prove most sue
cessful. The united Sunset, the Pa
cific Monthly, by eliminating the di-
vision of interest that has existed
heretofore, will concentrate eastern
attention, resulting in increased rev.
enue to spend on improving the liter
ary and artistic quality of the mag
azine. !" NJ"
The first number to bear the new
title, Sunset, the Pacific Monthly, is
the January humber, and it has taken
the subject Of the Panama-Pacific
exposition as one of the great topics
of present Importance to the whole
coast. THE number is illustrated by
some, beautiful colored pictures to ac-
company an article contributed by
Charles c. Moore, president of the ex-
position. This is the first signed
statement that Mr. Moore has made,
and it presents very graphic picture
of the ways in which the great
worlds exposition of 1915 will be
different from it's predecessors. One
of the illustrations is a colored birds s
eye view of the Exposition city at
Twilight, showing the location of the
different sections of the fair and the
line of the wonderful bay and ocean
drive that is to connect them. The
number also contains series of in
teresting photographs of foreign life |
in San Francisco, entitled IA Tour of
the World in San Francisco" and in
cluding pictures that could easily
have been taken in Spain, Italy, Chi
ma, Japan, Holland, Mexico and
Greece. The magazine contains al
so, under the heading Glaciers and
Gasoline" some fine views Of Mt. Ra-
nier national park, In Washington,
one of the three national parks to
which automobiles are admitted; an
article by President David Starr Jor.
dan, on Japan and the United |
States; an article when the Canal
is Opened" by Congressman Joseph |
R. Knowland, series Of portrait
studies of theatrical folk called
STARS in the West" and other fea-
lures, including some entertaining
fiction. Interest in the exposition is
already so general that this initial
of the new regime should
prove an excellent beginning.
\-
You'll find 1t in the Wantad
columns Took for n thern