davidaulloa/AmericanStories huggingface dataset:
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-09-06
WHY 1T PAYS
TO ADVERTISE
BY HERBERT c. MAY.

There are many owners of enter
prises who must be convinced that ad-
vertising will benefit them. There
are many others who believe they
should advertise. and would. If they
knew how
By telling them what others have
done, are doing and how they did 1t.
it is possible to be an aid to them In
learning how to apply advertising to
their own particular needs.
They will learn through exchanging
and discussing experiences and plans
practised by others. These expert
ences and discussions are to be had
by reading, by association, by listen
ing to others talk and discuss adver-
tising.
When you once thoroughly feel the
necessity of advertising and begin Its
study 1t will be found to be one of the
Notwithstanding studies you can make.
Its foundation rests upon the science
of psychology. What is more enter
tanning than studying how to influ-
ence and direct other peoples minds
to follow yours?
Every advertiser Is or should be a
firm believer in bringing to the nom
advertiser a knowledge Of the benefita
to be derived from honest, truthful ad-
vertising.
The influence produced by the ad-
vertising of an article, a city or state.
by several individuals, is catholic.
The catholicism, even though each de-
sires to sell only his own particular
goods, in proportion, creates greater
demand than does single advertiser.
Each thereby receives greater returns
than If he had the entire field and had
to develop 1t himself.
In few instances the public's con-
fidence has been imposed upon by dis
honest advertisers. This has caused
some doubt to exist as to the truth
funess and honesty of all advertisers.
This doubt has almost been elimi-
mated. 1t is a fact now that unless
an advertisers goods are meritorious
and reliable. he cannot be permanent
ly successful.
You have heard men say that they
don't believe in advertising, that they
give the customer the benefit saved
thereby. That sounds very nice to the
customer who wants to believe 1t
without investigating. Have you ever
found that he sold as good goods at a
better price than the man who adver-
tises?
Who pays for the advertising. any
how?
The advertiser doesn't for he would
go broke The consumer doesn't, for
he would refuse to trade with the ad-
vertiser.
Nobody pays for it-but 1t pays
both the advertiser and the consumer.
AS the advertising becomes more eff
fective, demand for the commodity
increases and its cost of manufacture
and selling decreases to the point
where the manufacture and selling be-
comes so highly specialized that the
cost is cut from so to 100 per cent.
The advertiser then finds that by
lowering his. selling price a larger
field is opened up among class of
people who before could not afford to
pay the price.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-09-06
GET BUSYi
Do It. Get your body into ac-


Do 1t. Get your body into ae-
tion. Your Brain imasine-
your Brawn utiIIzes the thought.
Inspiration conceived the Pan
anna Canal; perspiratIon built
1t.
Schubert composed the "Un.
finished Symphony" In his mind.
We can hear It because he Gre
ated II.
Marconl saw the wireless teIe.
graph In his brain. There'd
have been no Titanic survivors
II he hadn't made the coherer.
Get your dreams into action.
Idle dreamers live In the clouds
and on their uppers. The prac-
tical dreamer lives In the clouds
and on Fifth Avenue. Castles
In the air are pretty, but the
store feeds the kiddies.
Utilize your Imagination.
Visions of future Marshall
Fields are all right In their
place, but clever window dis
play means customers now.
Don't be a stlck-in-the-mud. DO
.SOMETHiNG!
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-09-06
Popular Exploration.

North polar exploration had attract
ed the attention of adventurous and
ambitious men for nearly 400 years
before Peary reached the top of the
world. Search for the south pole has
always proved less attractive, and
only during the last 140 years have ex-
plorers turned their attention toward
the goal recently reached by Amund.
sen.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-09-06
CRITICAL Time
OF W0MAN'S LIFE
From 40 to so Years of Age.
How 1t May Be Passed
in Safety.
Odd, Val am enjoying better
health than / have for 20 years, and

believe / can safely
say now that I am q
well woman. / was
reared on a farm and
had all kinds of heavy
work to do which
caused the troubles
that came on me la
ter. For five years
during the Change Of
Life l was not able
to lift a pail of wa
ter, I had hemor-
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-09-06
No Concern.

'Mr. Mips must be a singularly pure
and upright man"
why do you think it is unusually
SOP"
Som ebody told him there We're
well-defined reports that a Burns de-
tective had been operating secretly
in the neighborhood he frequents. and
he said It was nothing to him."
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-09-06
Those Priceless Moments.

F1remen say that the first five min
utes at house on fire are worth the
next five hours. Similarly in adver
tising: the first five guineas spent on
starting a campaign rightly are worth
the next five hundred spent in carry
ing it out--Thomas Russell, London,
England.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-09-06

BEEvES. Medium and common
grades 10m25c.; bulls, Csc: bologna cows
little stronger; steers, $669.30: oxen,
S4.S56s; bulls. s3.25G5: cows, $2,2515.60:
tail-ends. 50.
grassers and buttermilks at s4@5 culls,
$3.50; yearlings. s364 25; City dressed
veals, 1161512c.: country dressed, 1914 a
14c.: dressed grassers and buttermilks.
SHEEP AND LAMBS to
prime sheep (owes) sold at 81 5014 per 100
lbs; culls SCOOPS: ordinary to choice
lambs at s5.75a6..5: culls s4145 So Dress
ed mutton at 7@9c,; dressed lambs at 10
@12c.
ROGS.-Medium and light weight hogs
sold at ss.75@s.So per 100 lbs: roughs.
TIA HAY AND sTRAw.--Hay, large bales,
timothy, prime, 100 lbs, s132is; Nos. sol,
csc. GDS1 .30 shipping. S0m96c clover,
mixed, light. s1.05as: Is: heavy. soc. q
Wheat. No. red, to ar. ........1oS
Oats, new stand .................. .47h
Flour. spring patent, barrel ....... 5?5
Corn. steamer, yellow ...........n nom
Lard. Ref. Cont, cwt .........112 25
Tallow, city hhdS ................ .06%o
coffee corE, msfis' Rie 9a Sarrel ,b
Sugar. fine, gran, Id .............5 Que
Butter. extras ............ 26H
Cheese specials ......... ...... 16
Eggs. extra 1rsts .................. .23
Toba Geo
Havana. r, D. ACKNOWLEDGEMENTS. SO
Conn. wrapper ................... 80
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-09-06
MARK ETS.
(New York Wholesale Prices.)

MILE.-The wholesale milk price is
31ac. quart. in the zee, zone, or $1.71
per 40-quart can.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-09-06

are the bedrock bases of salesman
ship. Skill sweeps away the obstacle
of acquaintance and creates fa-
vorable impression. Perception recog-
nizes an opening for what 1t is--a lead
to opportunity Decision materializes
the opportunity by closing the bar
gain on the spot Create-see-de-
eide, and you will sell.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-09-06

People who build castles in the air
are never sure of their ground.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-09-06
Many a hen cackles for anoth-
er to lay; but business man
should not depend upon COM
petitors to advertise for him.
Principles of SaIesmanshIp.

Observation-Disclosures Observation-Disclosures
Daily capital journal. (Salem, Oregon) 1903-1919, 1912-07-05

rades is highly elated over the pro-
gress Of his committee in procuring
the cooperation of the business men
and merchants Of Salem in arranging
floats for the parade. Most of the
floats are practically complete.
There are more babies in Salem
available for the baby parade and
prize show than ever before, accord
ing to William McGilchrist, chairman
Of the committee having in charge ar
rangements for this feature.
All the space for the home manu-
facturers exhibit has been taken.
This feature of the fair is a new one,
and will be made permanent. Chair
man Vincent is being highly COM
plimented upon the manner in which
he has carried out the dreams of
those who, when plans for the 1912
fair first began, fell to the belief
that Salem and Marion county was
sufficiently important manufactur-
ing section to- support a special ex-
hibit.
Daily capital journal. (Salem, Oregon) 1903-1919, 1912-07-05
A WOMAN LOST HER HAIR AND
GOT IT BACK WITH HERPICIDE


flow Of the blood to the hair follicles
and keeps the scalp perfectly healthy.
1t makes possible a natural and lux
uriant growth of hair, except in cases
of chronic badness.
While remedies said to be "every
bit as good" as Newbro's Herpicide
are frequently offered, one should
insist upon having the original germ
destroyer, Herpicide. That is gen.
uine. 1t stops itching of~the scalp
almost instantly.
Newbros Herpicide in SOC and $1.OO
sizes is sold by all dealers who guar
antee it to do all that is claimed. If
you are not satisfied your money will
be refunded.
Daily capital journal. (Salem, Oregon) 1903-1919, 1912-07-05

While there are no thrills in the
narration of Mrs. P. T. Nichols, 62S
Broad street, Beloit, Wis, her story
is nevertheless one of amazing inter-
est. Stricken with neuralgia and
erysipelas, l lost my hair. My doc
tor recommended Newbro's Herpicide.
! used six or eight bottles and now
have fine head of slightly surly
light brown hair, Not a gray hair in
my head. This is the more remark
able, as / am middle-aged,"
While the results which follow the
use of Newbro's Herpicide are always
more or less astonishing they are
always natural. Herpicide destroys
the dandruff germ, stimulates the
Daily capital journal. (Salem, Oregon) 1903-1919, 1912-07-05
SALEM is READY FOR EVENT.

Continued from Page 1.)
Daily capital journal. (Salem, Oregon) 1903-1919, 1912-07-05
RECORDS
NOT BROKEN
AT TACOMA
SOME GOOD TINE MADE in THE
BIG AUTO RACES AT TACOMA
TODAY, BUT NO RECORDS WERE
APPROACHED BIG CROWD
PRESENT.
[UN1rnD PRESS IRAsrD wIRr.l

Lakeview Race Track, Tacoma,
Wash, July Bob Evans, driving a
Flanders special, won the first auto
mobile race of the Montamara Festo
this morning, covering 100 miles in
hour 3S minutes and seconds, an
average speed of 63 miles an hour.
Jack Tower was second in a Flanders
and Joerman, of Los Angeles, third
in Maxwell. Towers time was
hour 80 minutes, and his best lap was
covered in 4 minutes and 10 seconds,
and average Of rs miles an hour
Joerman's time was 1:42:19. Ralph
Mulford, driving Mercer, is leading
handily in the 150 mile medium car
event, having lead of four laps. They
will finish about 1 o'clock. The Ford,
driven by Bennett, in the light car
race, had a run of bad luck in the
10th and 18th laps, blowing out one
tire and throwing another while run
ming we'll with the leaders.
"Red' Sebastian, in the medium car
event, was forced to quit in the fifth
lap, when the intake pipe broke on
the curve near the stretch, burning
out his motor. At the beginning Of
the race Bergdhol had engine trouble,
and lost 40 minuets, but failed to
make up any time.
Hughie Hughes, in a special Mer-
Ger, led all the way until the 18th lap,
when his clutch burned and he was
forced out lis best time for a lap
was 4 minutes, II seconds, an aver
age of rs miles an hour.
Despite the lowering sky and driz-
zling rain in the morning, between
400 and 500 automobiles were parked
about the course, and the big grand
stand, holding 10000, held a scatter
ing crowd.
The bleachers, however, were well
filled.
Ralph Mercer, driving a Mercer,
won the medium car race, over 15O
miles, in hours, 25 minutes, 10 sec
onds an average speed of 81 miles an
hour He was the only man
to finish. Bergholl, delayed at the
start, dropped out in the 10th lap
with engine trouble. Hughes bcrned
out his clutch in the 18th and quit.
He will drive Mulford's Mercer this
afternoon. Sebastian was out in the
fifth lap, when his motor burned out.
SALEM IS READY FOR EVENT.
(COntinupd From papa
Daily capital journal. (Salem, Oregon) 1903-1919, 1912-07-05
Mail Carriers VIII Fly.

This is an age Of great discoveries
Progress rides on the air. Soon we may
see Uncle Sans mail carriers flyias in
all directions, transporting mail. reo-
pie take a wonderful interest in a
discovery that benfits them. Tnat's
9hy Dr. Kings New discovery for
coughs, colds and other throat AM!
ipug diseases is the most popular med
icine in America. at cured me Of o
dreadful cough" writes MS. J.. e.
Dgvis, Stlckney Corner. Nc, after
d Ct0rsl treatment ann ali orhec rene.
Daily capital journal. (Salem, Oregon) 1903-1919, 1912-07-05

First prize, (girD, gold chain and
locket; $4.OO.
Second prize, CbOy), silver cup;
$500.
Second prize, (girD, silver cup;
$500.
Between two and three years.
First prize. (boy), silver-plated
cup; $3.50.
First prize, (girD, silver-plated
cup; $3.50.
Second prize, (bOy), silver-plated
cup; $175.
Second prize, (girD, silver-plated
cup; $3.50.
Between three and four years.
First prize, (boy), silver fork and
spoon; $3.75.
First prize, (girD, silver fork and
spoon; $500.
Second prize, (boy), silver-plated
cup; $1,5O.
Second prize, (girD, silver-plated
cup; $3.50.
Between four and five years.
First prize, (boy), silver-plated
watch; $500.
First prize, (girD gold bracelet;
$2.75.
Second prize, (boy). silver-plated
cup; $500.
Second prize, (girD, gold-plated
bracelet; $1.25.
Under five years,
One prize, for smallest baby for its
age, gold locket; $3.50.
One prize, for fattest baby for its
age, gold locket; $S.75.
One prize, for the best pair of
twins, two sets of beauty pins; $500
Prizes for Baby Parade.
For best feature in parade; First
prize, silver-plated loving cup; $1,000
Second prize, silver-plated loving
cup; $500.
For best decorated baby convey
ance of any kind; First prize, solid
silver cup; $500. Second prize, sill
ver-plated cup; $3.50.
For most unique baby conveyance:
First prize, silver-plated cup; $500
Second prize, silver-plated cup; $3.50
For best decorated buggy or per-
ambulator: First prize, silver cup;
$500 second prize, silver cup; $3.50
For best decorated go-cart: First
prize, silver cup; $500. Second
prize, silver cup; $3.50.
Best decorated two-wheelcd cart;
First prize, silver cup; $500. Second
prize, silver cup; $3.50.
Best decorated express wagon:
First prize, silver cup; $500. Second
prize, silver cup; $3.50.
For best decorated tricycle.: First
prize, silver knife, fork and spoon;
$500. Second prize, gold signet ring,
$3.50
For best decorated child's auto:
First prize, gold signet ring; $500.
second prize, silver napkin ring;
$3.50
For best decorated doll cart or bug
gy; First prize, silver pocketbook; (;
$500 Second prize, silver pocket
book; $3.50
For decorated wagon or cart,
drawn by dog or goat: First prize,
ruby ring; $500. Second prize, nap
lin ring; $3.50.
For best decorated pony cart or
buggy: First prize, silver cup; $500.
Second prize, silver cup; $3.50.
Daily capital journal. (Salem, Oregon) 1903-1919, 1912-07-05

Foley Kidney Pills are healing
strengthening and tonic, and contain
no harmful or habit forming drugs.
N j. Gorham, cashier Bank of Wood
vile, Woodvllle, Ca, recently had an
acute attack Of kidney trouble. THE
pains in my back and kidneys were
terrible, but bought a bottle of Fo-
ley Kidney Pills and took them, and
can truthfully say they have entirely
relieved me. find more benefit from
them than from any other kidney
medicine l have ever taken" Try
them. Refuse any substitute. Dr.
Stone Drug Co.
Daily capital journal. (Salem, Oregon) 1903-1919, 1912-07-05

It is now thought that John McCar.
fty, the young man found dead on the
railroad track at Junction City, was
murdered.
Daily capital journal. (Salem, Oregon) 1903-1919, 1912-07-05

dies failed Excelnnt fos coughs,
co ds or any bronchial affection, i'r ce
5OJ and s1OO Trial boitlN free at J..
c. Porry's.
Daily capital journal. (Salem, Oregon) 1903-1919, 1912-07-05
Automobile PRICES.

The following prizes for the best
decorated automobiles in the parade
to be given on the afternoon of Sat
urday July 10, the last day of the
Cherry Fair, are the biggest prizes for
similar event ever given in the
Daily capital journal. (Salem, Oregon) 1903-1919, 1912-07-05

luJdl Dilheb sssssssss.ss9 9EUU
What will be one Of the largest au-
tomobile parades and easily the most
picturesque in the Northwest will be
that on the last day of the Salem
Cherry Fair, Saturday, July 10. The
list Of prizes, five in number, is said
by the committee in charge Of the
event to be the biggest ever offered
in the Northwest. 'iNI
The automobile parade is scheduled
to start at 2 o'clock in the afternoon,
so that automobile owners who are
patriotic enough to enter their cars
in the parade may put in the hours OF
the forenoon In decorating their ma
chimes for the prize competition.
Prizes for Prettlest Baby.
Under one year.
First prize, Cboy or glrD, silver
cup; $500
Second prize, (boy or girD, silver
plated cup; $3.50.
Between one and two years.
First prize, (boy), silver cup; S4O0
Daily capital journal. (Salem, Oregon) 1903-1919, 1912-07-05

Hair Removed

El.RSdo destroys ugly and embarrassing
tfowths Of Superauous Hair on face, neck and
arms. II acts instantly; it leaves the skin
smooth without the slightest irritation. Unlike
any other depilatory El-Rado destroys hair
growth by acting directly upon the hair sheath,
which is the only scientifically certain method
Of destroying the roots Of the hair. Only
liquid such as El-Rado can accomplish these
perfect results. El-Rado is guaranteed ab-
sOluiely harmless and thoroughly reliable.
Booklet upon request from Pilgrim M'fq
Co. III East 9Th Street, New Yort.
Daily capital journal. (Salem, Oregon) 1903-1919, 1912-07-05
SPORTING MEN ARE
AGAINST THE REFEREE
UNITED PRESS LEASED wIRE.l

UNITED PHEbb LEASED WIRE
San Francisco, July 5.-"Honest
jack Welch, referee yesterday of the
Wolgast-Rivers fight at Los Angeles
today communicated with Tom Cor
bett here, and on his declaration that
the bets were not called off, Corbett.
as stakeholder of many wagers,
started paying off. Rivers was
counted out" declared Welch, "and /
gave the decision to Wolgast AS far
as the betting is concerned, did not
take cognizance OF that feature"
Every sporting editor in San Fran
cisco today "pans" Welch as either
dishonest or incompetent, and all as
sert that 1t will be a cold day when
he is again third man in coast ring.
Daily capital journal. (Salem, Oregon) 1903-1919, 1912-07-05

For sale in Salem at ]. c. Perrys
Drug Store.
The day book. [volume] (Chicago, Ill.) 1911-1917, 1912-04-23
brusaue short words.

4 Pittmah began his story with
the trials Of the Titanic at Bel
fast, and then went on through
the whole voyage up toTthe time
of the accident.
The collision woke me up"
he said. II sounded as if we
were coming to anchor.
I rushed on deck. / sawnoth-
ing, and went back to my bunk,
believing l had been dreaming.
tBoxhall came to my rbom a
few minutes later. He told me
we had struck an iceberg. ! got
ont on deck, and found boats be-
ing lowered. Moody told me-he
had seen ice on a forward lower
deck. I went down, and saw a
little,
Then l saw firemen coming up
with their bags
.I&aw a woman crawling pain
fully over hatch, and went out
ia help in loading the boats.
Il helped to lower boat No. 5,
winch was the one assigned to
nae. before we sailed, A man in
4 dressing gown said You had
better get women and children
over her to load the boat. /
found out later he was Mr.. Ismay.
II shouted Are there any more
womeng There did not seem to
be, SO let in some men. / jump!
ed out of the boat again. u
thought l would be more use on
deck.
There were 40 in my boat, in
GLIDING six men. There would
have been no men, had there been
The day book. [volume] (Chicago, Ill.) 1911-1917, 1912-04-23

PdlN4 NAA4St lA4C-DA OtAES VI tlAN ,oNet.
Then he added, in a lower voices
Il never saw him again.
= thought the Titanic had fill
ed bnly two or three compart-
ments and that she would float. y
did any person try to get1in-
to your boat after it struck the
water?" Senator Smith asked.
No, sir; none trie dto get in
or out of it All behaved admir-
ably. None of the women<were
permitted to row, although some
of Them wanted to in order to
keep warm.
1T wasn't zero weather-it
was about IS or 20 degrees. But
it was chilly.
SWe drew awayJfrom the ship,
and I heard four reports. They
sounded like big guns in the dis
lance. I think it probably was the
,bulkheads bursting.
Il don't think the boilers ex-
ploded. From where l was4I
could not see any. people on the
afterdeek as she wen down. Ey-
eryone l saw on the ship had a
lifebelt, except a few stray mem
bers of the crew.
There were no EXPLOSIONS until
tn whole of the ship was sub
merged"
When you shook hands with
Murdoch, did youever expect to
see him again." asked Smith.
'Ilcertainly did"
s'Do you think he expected to
see you again."
Apparently not. / thought we
Y1yotfld come harLy RI The chin -,
Alma record. (Alma, Mich.) 1878-1928, 1912-09-05
BIG POTATO CROP
Prospects For Bumper Crop Of TuberS
In Wexford County Very Good
FROST IS ONLY THING To FEAR
Michigan May Raise In NelghbOrhOOd of 81,
100000 Bushels of Potatoes

Prospects for a bumper crop of
potatoes in Wexford county and in
the United States seems especially
good this year and Judging from last
years figures Michigan ought to raise
about 37OOO,OOO bushels of potatoes
this year. said w. II. Buckley, local
potato dealer to day in discussing the
potato situation. Mr. Buckley said
that as far as Wexford county goes
there will be about $4,000 more BUSH
els Of tubers raised than last year.
The hills are said to be full the pota-
toes being of good quality. A frost
seems to be the only thing that can
kill the crop to any extent. Around
Mesick, Glengarry and the northern
part of the county as we'll as in the
counties north of here the crop is re-
ported very large.-Cadillac News and
Express.
Alma record. (Alma, Mich.) 1878-1928, 1912-09-05

Donald Smith, son of Mr.. and Mrs.
Ezra Smith, returned to Alma Mon
day of this week after enjoying an
exceptionally pleasant water trip.
Donald was visiting at Conway when
he received word from Colonel Hitch
cock of Alpena, whom Donald met at
the time Of the Oscoda-Au Sable fire,
asking him to meet him at Mackinac
Island for trip around the lakes.
With Mr. Hitchcock, Donald visited
Niagara Falls, took the beautiful
gorge ride, visited Lewiston, Buffalo
and other cities returning on the new
City of Cleveland of the ID. & c.
line, occupying the bridal chamber
and travelling like prince. Mr..
Hitchcock, whose guest Donald was,
is retired Alpena capitalist and
heavily interested in the d. & c. boat
line and evidently appreciating good
company took Donald with him for a
thoroughly good outing.
Alma record. (Alma, Mich.) 1878-1928, 1912-09-05
GRAT|OI CO. HON)RED
{. W. GiddlngS Elected President Of
League Of Mich. municipalities

The league of Michigan municipal
itics held their annual meeting at
Ludington, August 2S, 20 and 80, with
a good attendance of mayors and Of
fcials of the various cities of the
state Several good papers were pre-
sented and much valuable information
secured in general debates and con-
versation. a banquet was enjoyed as
was an automobile ride through the
fruit belt of western Michigan. Fol
lowing the program the following
officers were elected for the ensuing
year:
President C. w. Giddings, St.
Louis.
Vice-President-J. G. Reuter-, OF
Lansing.
Secretary and Treasurer-Geo. II.
Curtis of Jackson
Board of Directors-E. B. Manwar-
ring of Ann Arbor; B. W. Young
Allegan; Bernard Ramps, iceland; +,
O. Widmark, Ludington; and VIM
Jahnke, Saginaw.
Gratiot county was represented at
the meeting by Mayor Giddings OF
St. Louis and City Clerk Frank
De Line.