The Detroit times., 1912-04-27

IT'S MIGHTY IMPoRTANT-ths matter of selecting
automobile Of course every buyer knows that But
not every knows how to 60 about it to determine
just which car from among the many offered for his
consideration, will his requirements and afford
him the satisfaction he devoutly hopes for aerward
ARE YOU ONE OF THOSE who ask about the horse
power. the hill climbing ability the riding qualities; look
and approve of the general appearance then ask
the prce-and think you have covered whole gound7
IF YOU ARE then you may be satisfied with your pur
chase few months hence We say you may-Aif you are
lucky. Otherwise you will realize all too late that the
points mentioned, while important, to be had IN
almost any automobile nowadays and are not after all
the most vital factors to consider.
IF WE WE'RE ASKED to select from among all the
the market to-day, and they all lined up in
row for our critical inspection would be much at
you are but that we know some things about
automobiles and their manufacture and their career
after they leave the factory that ayman, cannot
possibly know. And we are anxious to give you the
benefit of that knowledge.
BUT AFTER SEEING THEM-noting points Of con-
and of agreement in design hnish ct cctera
would ask some other quesdons-and note very care
fully the replies
LET US ADMIT before going any further. that
prejudced. Prejudiced IN favor OF the Studebsker
product. Pre;udiced in its favor because know how
it is made. Know about its good points than you
any else possibly Inow-because we know
you can't know. how sincerely we try TO build the
best automobiles possible give Studebaker
toners the best value tor the money.
WE'D LOOK EM ALL OvER-frst Naturally. And
correctly The buyer owes It to himself all really
reputable cars and compare them point for point Com
pare points of contrast-and features In which the
several agree. (Of course, we would exclude
is to say, ignore-the experiments. The and un-
tried models We would consider only cars backed by
regulations of long standing, for aside from your
Judgment, based it must be q merely superficial
and brief examination and demonstration you really
have nothing to depend upon but the reputation back
of the carr
WE WOULD STUDY THE DEsIoN-see if it CORE
sponded with the best standard practice. Appearance
would appeal to Us, OF course One likes TO own car
that looks than he paid for it. Some look less you
lnow-and the majority look par at most.
WE WOULD RIDE IN 1T-have demonstration
they say. And while would watch the performance
Of the motor Transmission and the generally very
closely during that ride we would attach to It
;rnortance than Il deserved For any car especially
tuned up for the occasion and In the hands OF re-
sourcefu driver will do almost unheard-of stunts That
fools lots Of otherwise astutc prospects.
BUT AFTER ALL TIIAT-after considering the factors
that any tyro would naturally take into account-we
would ask other and more pointed questions
Questions that would stump eight out OF every Ten
perure another tenth Of them to answer
to our satisfaction.
WE WOULD ASK FIRST who made the car. Not who
made themotor axes parts. Notwho assembled
them and put his name-pate on the finished product,
but actually made every part of the from the
raw materials to the completed car. And we would
exclude from further consideration all assembled
automobiles.
CHEN WE WOULD WANT 10 KNOW just how many
automobiles each manufacturer made per annum. For
the that question the answer to that other
quanttes-say less than 5000 per year-then hand
work must of necessity enter largely into its making
And we would not buy handmade automobile. The
hand cannot approximate the accuracy OF the machine
No two workmen do work of equal quality hand
made machine one mistake made to mt another
for perfection is impossible by hand.
so WE WOULD EXCLUDE from consideration those
cars made in small numbers for the following reasons
First cars quantities are better because methods
possible In quantity production that are impossible
when making small numbers And second: we would
know that parts made in small quantities would
not be absolutely interchangeable whereas parts OF
machines made in immense quantities must De
necessarily.
NOW WE HAVE REDUCED the we would consider
to a very small number. you see, we would select our
automobile by the simple process of elimination)