The Pascagoula democrat-star. (Pascagoula, Miss.) 1878-1920, 1912-02-02
PAsCAGOULA MISSISSIPPI, FRIDAY, FEBRUARY 2, 1912.
THE SMALL LOCAL COUNTRY WEEKLY PAPERS
ARE GREATEST FORCE FOR GOOD IN AMERICA
Hearsts Metropolitan Papers canddy Recognize And Admit
The Power Resting With The Independent And unpurchas
able Local" Edltors-The Small Papers Are The
Best Advertising Mediums, While The Editors Are
The Poorest Paid People On Earth And Take
The Greatest Risks In Their Business.


OF cars through the local newspaper
before his competitors know what ha,
happened.
The average OF prosperity and o.
wealth among the readers Of a coun
try newspaper Is far greater thar
among the readers OF 8 metropolitan
!. daily, and 10 proportion to the cost Of
advertising, intelligent publicity
through the country press gives by
far the best results.
CHAMPIONS CAUSL.
What we have said about automo.
bile advertising refers to advertising
in other lines. The dwellers In the
cities, readers OF the metropolitan
dailies, have before their eyes the
temptations and attractions OF the
great stores which cannot be reached
by the reader Of the country news
paper. II our business men realized
their opportunities they would fight
for parcels post, and they would make
OF every country newspaper an active
distributing agency, doubling and
trebling the cou9try's prosperity and
industrial actigi
This we have said before, and we
shall say IT again. Inasmuch as there
are no Hearst newspapers 10 the coun.
try, inasmuch as our newspapers are
published exclusively 10 the great
cities OF the country, we shall at least
be credited with unselfshness In max.
ing fight for local editors that de-
serve the thanks and appreciation
and financial encouragement of every
good citizen.
Very few realize what It mans
when man undertakes the publca.
tion Of daily or weekly newspaper
In small place.
THE EDITORS RISKS.
The editor risks everything, power.
ty, bankruptcy, Indifference OF the
public, and at best his reward can be
very small.
1t is said that Mr.. Bryan is going
to oppose the election to the presi-
idency OF Governor Wilson OF New
Jersey, because the latter before he
started out toward the White House
afked Mr. Carnegie, OF the steel trust,
u give him life pension.
Many Of US, OF course, would feel
happier II we could begin our work
with life pension that would free
us from all care ever afterward.
The country editor especially would
be made comfortable and free from
worry for himself and for his family
II there were some steel trust or oil
trust blllionaire ready to offer PEN
sion to those beginning hard work.
But the country editor goes to work
with no pension and no guaranty. He
asks no pension, no cash In advance,
only fair play and chance to work
To the man who has started his
own small paper with little type and
small press, paying the highest price
for everything and getting the lowest
price for his advertising and his hard
work. there seems something very
comlcal n the sight Of man like
Governor Wilson giving up position
as university president that paid
him nearly $4,000 year, taking
large salary as governor Of New Jer-
sey, publicly bidding for the United
States presidency with Its S75, 900 SAL
ary, and at the same time asking Mr..
Carnegie, OF the steel trust, to put
him on bis list and make 1t easy and
safe for him to be honest ever after.
The country editor Is the man who
ought to have pension for the work
be does, II any man ought to have IL.
He Is also the man, as 1t happens,
who would not take pension from
the steel trust, or from the railroad
that runs through his town, or from
any other agency Of public exploita-
tion.
ADVERTISING PAYS.
That Is why we have 10 the past
and do today and shall 10 the future
try to impress on our readers and on
big advertisers the fact that they
should do their share toward support
Ing the local press OF this country.
There would be and could be no phi.
lanthropy about 1t, simply wise self
interest should make every citizen
buy his local paper and make every
advertiser contribute according to his
means to the support of the local
press.
The citizen that buys his local
paper gets his money back many
times over In protection OF his inter-
ests. And the man who advertises
widely and wisely 10 the local press
gets his money back many times over
in cash returns.
The people should not be niggardIy
In support OF those that do good work.
Business men and the public gen.
orally should be especially broad
minded and liberal In their support OF
the local newspapers that represent
and tensify public opinion through