The Washington herald., 1912-05-12
Facts and Figures

II h well recognized fact that ''se~ond
GroWth Hickory" (supposed to be used IN
the manufacture OF automobile wheels and
feiloes) is fast becoming a rare article
We are living in the steel Are" ana
NE logtoal conclusion Is that STEEL wlI
soon suppAant WOOD in the manufacture
Of automobile wheels Ths BarntSou surtnr
wheel Company iS the PIONEER IN thI.
most Important industry.
IT CANNOT BE DENIED that the An
tc1oodle Industry In this country q n
longer q lad: It has come to stay.
its record reads like a dream Of wealth
gone mad-S GOLDEN dream that wouId
have erased Klnk Midas himself.
The World wide Magazine, under ism.
Of recent date. Is authority for the state
ment that
walter z Flanders started m IN. A.
tomooie manufacturing business with a
capital Of Sle5.ooO. 90. and sold ert :,
twenty months for 50 ooo. ooO. Oo-a proet
Of nearly 5000 per cent In less thar two
years"
That The General Motocs Coupspy.
with capital Of S1eOnO. 900 90. earped
dividend Of $4,000 10000 net IN III. wear
I90s."
That The Chalmers Motor company IN
1910 declared a dividend of 80 p.r cent
In cash and 1000 per cent in corporate
stock"
That The REQ Motor Car Oompany has
paid 20 per cent annually on its stock in
the last Eve yeag"
That "A year ago The Cadillac Notor'
Car Company waS sold to the General
Motors Company for &4.57o, 10000. and
that the net prodts OF this concern for
1910 were &5.oOo.444.Oo or about q per
cent on the amount paid for the plant.
which Is considerably more than the amount
invested By the original COMPANY"
And yet the automobile business IL in
its infancy.
There were 10000 cars put ont last
year-tothl value, s24o 900. 10000. Yet the
stupendous sum Of S2.sO2 Sss. .Ooo.oO was
spent on horses and mules
The automobile is finding new uses every
dAy-Agricultural and Industrial: and eare-
ful stAtistieiHns compute that todzy only
per cent Of possible business Is being
oone By automobile manufactures.
1his means that twenty times a. much
business could be done than Is done: and
Il also means that the man. company or
corporation that controls the manufacture
and sale Of . useful commodity in coz
nection with the autonoble industry has
fortune at command
What commodity Is more essential to
this industry than a wheel with 4 solid
tire that rides like a pneumatic and elm
mates all tire troublel
The BerntHon Spring Wheel Conpauy n
In position 10 control the Manufacture
and sale Of such q commodity. II does
not expect to sell all the wheels used In
connection with the automobile Industry.
On the contrary, even PET cent Of the
actual demand for automobile wheels would
enable II to pay handsome dividends to Its
stockholders.
According to reliable statistics there are
at the present time in actual use in the
United States alone over 5oo.ooo auto
mobiles. and II e certainly safe TO pre-
sumo that at least 10 per cent Of the
owners OF these automobiles will be 90
liged 10 buy new tires and inner tubes
during the coming year. This Is a Tery
conservative estimate. and the Berutson
Spring Wheel Company proposes. within
the very near future. to be in 4 position
to equip at least One-half Of this number
Of automobiles with their pa tent spring
wheels. In connection with any style Of
standard tire desired which would mean