Omaha daily bee., 1912-07-07
WHERE GOOD GOODS EXIST
What vinton Streets Leading Mer.
chants Have Brought About.
COMMUNITY OF INTEREST HERE
Everybody IL Boosting Everybody
a Else and whole street 10 Going
Ahead in steady, SUBJ
stnntia1<<srowth.
COMMUNITY OF INTEREST HERE

|trict where the stores are not 80 large a.
those In the so-called downtown business
district. but they are Of the same high
grade character and do. business which
often is greater In proportion to size OF
the stock than that which Ia carried on
In the same lines OF trade IN the larger
retail section. Omaha has It's outlying
business sections. All OF them are pros
porous looking divisions. but none can
boast OF more business and more PROS
iperity than can the Vinton street
merchants who are grouped along the
thoroughfare which Is reproduced In tho
picture appearing at the head Of this
page. Here, on this street, are located
several prosperous little firms, the lead
ers among whom have display advertise.
ments appearing on this page today,
They carry on business by honest. thor-
ough methods. and are causing the trade
OF their vicinity to come to them for most
OF their wants
Trade In Outlying Sections.
The large downtown business section
will always have an appeal to the people
OF city for certain lines OF goods and
for certain special articles. No matter
where people live they will 50 to the do
partmerit and other big stores for many
purchases. But they also will trade at
the smaller stores In the outlying retail
districts. when they wish stable articles
that can be purchased there. soS long ~
tho merchants OF the outlying district are
up-to-date in their methods and give
their customers the kind of goods they
should give-and do not over-charge--
just SO long will they continue TO grow.
Out on vinton street. where everybody
is up-to-date and where one merchant
Ia interested In seeing the men In the
other lines, grow--where there is . COM
munity OF interesting feeling-thore is
steady. progressive growth certain to
come. Among the business houses OF
yinton street there Is a strong feeling
for the growth OF the whole section ard
one merchant Is friendly with the others.
and the others are friendly with him..
E=eryhody is boosting and everybody Is
growing. 1t Ii, just such q spirit that
makes for the prosperity Of business
section. as II also makes for better things
for the customers.
Representative Firms.
Merchants whose names are listed In
the advertisements on this page are rep
resentative of that progressive set Of
men who are carrying on up-to-date
1 business In the smaller sections OF the
city. They have grown steadily and are
still growing because they follow the
right principles In conducting their bust
ness. They deal fairly and squareiy
with all They give full measure to
every one-there are no favorites. One
goes into the stores OF these merchants
knowing that he will receive Just as
good treatment as his neighbor would
receive.
In any Of these stores the clerks and
owners are always ready to help their
customers In selecting their needs. They
are willing to advise as to which ,is the
best. They do not offer an article as a
substitute and declare It is just as good,
when they know 1t is not. Ii they do not
have the brand that customer inquiries
for, they will explain that they have
another kind. II this second brand should
be better than that which the customer
requested. then, the merchant win say
so. but II 1t is not so good. then the
customer vii learn this fact.
The sun always shines on all four sides
OF business transactions with these Vim
ton street merchants; that Is to say
there is nothing shady at all. II Is o
fair, clear deal for everyone.
Good. thorough service Is one Of the
features OF dealing with the vtnton
street firms. II is earnest. efficient SER
vice, because the various merchants are
anxious to please-to please not only by
selling good goods. but also by seeing
that the customers get these goods with
the least possible time spent in buying
and with no delay in delivery.
Mutual Interest.
For the mutual interest OF these
merchants and people who live In the
vicinity of their stores an invitation Ia
given to all to visit the various adver-
tisers who have used space on this page
today. People who have not been In the
Es1aa'' ~ sASAAs " AhANso Ahihs "ih piop-
ably be surprised at the bargains which
they will be able to get here. and with
the service that will come to them. 1t
undoubtedly will profit the buyers OF
this vinton street section to pay q visi,
to these stores when needing anything
In the lines that are carried here. This
page Is boost for yinton street. and
Ii Is a boost for Omaha. for as vinton
merchants grow. SO will Omaha grow.
These firms are part Of Omaha and