The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1912-12-08

cry ~ the people ~ this county a. 20
the cause ~ the constant rise in the
cost 81 necessities 81 Mfe. bias despite
theae Efforts the tide nliil rises
THE aurmenfation 20 population from
European immigration combined with
increase ~ our native people ls de-
picfad b. one writer a Veritahle plague.
q metaphysical swarm 0f rnpa cioua lo-
Gusts devourinK fhe entire output az
the nation. This cannot be even n
contributing cause orr crops are
rrodiEioan. our RramaricH over1owinR.
end our exports have not diminished
The farfn has been the burden ~
fho song ~ every politician. the croak
80 the paHsimiat. carried throughout
che nation hy me strident voice az
every aelf-nneklnE demagoEuc. Bot
the tarin ls mere wuaEe. when prices
are Inflated because 20 tariff. wages
aiao increase. when they are reduced
because ~ the faFim down 80 the
wages. m ir not the number ~ d0i-
lara in circulation. but their rurchaa-
ms power that Or in question. True,
ere farmer pays under thc protective
system more for be patented machin-
cry becauma Of the thrim. bat hts raw
products are also protested by the
sama system lie may have iarEe
fafniiy fhia merely Increases the voi-
uue ~ his costs ~ maintenance. not
the price of the article They would
mHt have 10 be fed we're there no
trusts no tarin.
let ua he frauk wftA each other
or are ne ones who suffer the bur-
cen we are the ones Who elect and
pay ths political once seeker. that
servant 90 ihe people in name who
does not heed bis masters voice. fie
has FAILED. his promises are worthless.
ist us locate the trouble and demand
BIZ attention and action let us
spHrr no one
Are Ne Net Extrsvssart
fH NOT the primary cause right m
cur midst ln oar home 40 our IRE
eide Are We not au exfravaaant7
we desire that our children and
ourselves be as aumpiususly fed AZ
rxpnnaiveiv dressed as the children -
thc richest 7 speak from the mass of
the great middle class The saiaricd
person. The reasons wiu apply win
equal force 20 an classes.
we have become a race ~ comfort
seekers The telephone goods deliv-
erred at the door BY the vendor. that
mxurY the tailored suit: TIE expensive
hat. the ds -nrated package q biscuits
Containing 20 per cent value. the
spirit % unrest the rad habit invoiv-
ing theatres ans soft drinks. car fare
in fair weather and Tor short dis
tauces. an these IN me first instance
diminish our salary Or vases.
These are but a few ~ the many
evtravarancea ne cannot AFFORD. but
-
this aKa and time Ne are sorely
tempted. Every magazine billboard
and street car biazes forth their at
tributes their picture is scared upon
our minds. the desire r. fixed upon uK
We long Tor them. and finally purchase.
what a. We Ketf Twenty per cent
package. ten per cent advertisement
and bat seventy per cent value 81 the
article We 80 craved.
Fer Instance. the extensively adver-
Used. artiatiealiy printed and bound
homhaatcaily heralded Library 81
knowledNe" 81 some intricate art or
profession is foiated upon us. Ne are
BATTERED BY the advertisement we can
learn oVernlEht hy peruaal ~ these
Volumes what other men spend their
lives endeaNoring 90 graHp. And such
casY terma. one dollar down and an
other whenever you have one, pay
mHufa running thromRh two years.
We % not realize AZ tho time that We
are probably paying three times their
value with interest We buy immo-
dlmtely nnf TIE subject matter too
deep and intricate. " IS dry. di1taste-
fui. unintereEtinN reading. We throw
them aside. their use ceases. but the
payments continue and have g be met.
Yeur Credit Coed.
Then again. tha merchant extends
you sredit REGARDLESS 81 your ability
% pay. Fou can - easily procure the
coveted Injuries. and the prioe seems
- little when the purchase is made
ON credit But the end OF the month
arrives. and with O. the unexpectedly
large hilL more perhaps than your
nea9er income. How can you prepare
Tor the rainy day that is certain "a
arrive This thouEhtisaa credit pur-
chasing and luxury erhvfnr 10 an in-
vention ~ tho evil spirit causing strife
AZ The nrsaids IN many an American
home.
This h our side o. ne cause. Tai.
represents volume ~ purchases.
Why Are the Prices 80 Hight
This ia TIE other side. The farmsI
receives but one third the price f1i
hIs article that We buy &c for Tn,
manufacture less by 20 per cent thar
We pay Cor his fancy package. Ncl
both pront and prosper
The FIRST reason ur contrihutinE
cause Be- the broker nr iohbrr H,
cells on commission 90 ere retail mer
chant capfurinE probably no per cen
commission.
The next person is tire Transports
fiau man. Ire railroad company en-
tsrEruea between the producer and
consumer. Their costs have been re-
duaed hy thr commissions ~ varioul
states Co a minimum. and between th'
states ry tha Interstate commerce
commission.
This brings ua 90 the small retail
merchant that lnfeats eur cltea-thl
store rIrhf around the corner. Tie q
the next producer 81 Fronta and On
creasar ~ costs Hot BE- Accumulate.
Ne immediate wealth. WhyF
Ws has larNa expenses The rapa
cIous landlord demands excessive rent
be has Insurance o. carry on hiH sfoch
tha Telephone ana several deliver
wagons with drivers neCgsaltated h1
hfa Injury LOVING customers. hH hHf