El Paso herald. (El Paso, Tex.) 1901-1931, 1912-04-29

HAVING AsCERTAINED these things, we would
proceed to the still important points in the selection
Of automobile We would ask for list of owners in
toWn-Our neighbOrs and acquaintance,
and friends of friends. And would see them all
personally Ask about the car how performed the
different kinds Of roads and varying weather. Ask
about its power and dependability. And finally, we
would inquire carefully to the treatment accorded each
customer by the manufacturer or his agent
SPEAKING OF AGENTS: Dealer is the better term
We would go further and ask whether back Of the local
dealer a branch merely jObber A jObber, you
know handles certain product this season This season
Get that? Next season he may, and probably viii
be handling competing car It VIII be neces3ary-or
ne will think so-to knock the one he IS selling
And the easiest way to do that IS to neglect and
its buyer.
ONE CONCERN STUDEBAKERS to be exact-have
trtysix branch houses located in many important
distributing centers all over this continen-Canada
well the US. There we go againl Constantly
reveTngto ourselves. And when are trying so hard
to be impartial, tool
NOW WE HAVE ELIMINATED ALL but three or four
from our further consideration. We are speaking
Of cars IN the Price-class Of Flanders go" and
EMF $50" which Is TO say, cars selling from $1,000
down to $780,
PRICE OF FLANDERS 40" IS $500 at the factory and
Of course there other lower at that
price that compares with this wonderful at all. And
though EMF $50" sells for only S1100 you viii find it
IS damned by all dealers selling cars up to $780, In
other words It IS their strongest competitor, just
Flanders 2O is the bette no of dealers who have 5000
and $1,000 to sell and who have argue that they
are just as good Flanders "20.'
THAT REMINDS US. Recently we heard of two IN
genous ways to make the rival dealer tell between the
lines It were, which he really considered best
Here they are:
ONE RESOURCEFUL BUYER made it practice to
watch while he talked with the various Dealers and
which they all knocked He says the first car they
attack is invariably the that pushes them hardest
IN competition. He bought EMF go" Out, Of
course, that is aside from the story
THE OTHER, A PSYCHOLOGIST adopted this plan.
He assumed that the car he looking the best
in the word-tO avoid argument with the salesman.
Then he asked which the salesman considered next
best.
HE BOUGHT A FLANDERS "2O"-now this isn't preju-
dice. It's fact
WELL, WHAT HAVE WE LEFT after eliminating the
that cannot up to the standards have
standards which the only safe ones which to
base purchase that involves much money and
much pleasure the reverse, does the selection
of an automobile.
WE HAVE STUDEBAKER CARS Flanders ego" and
\E-M-F '3O' each in its distinct class. And
have only these because ID addition passing
all the tests enumerated with 100 per their credit
they possess that additional advantage which other
enjoy-they backed by the and the reputa-
ton of StudebakeTs.
WE HOPE WE HAVE HELPED YOU to select the right
The one that will give you the most for your money
in the first place and the most service and satisfaction at
the least cost afterwards. you apply all the tests
have suggested your decision will be the ours
Sudebaker "2O" "3O"-according to your needs and
your means.
JUST WORD ABOUT DELIVERIES. We receive
many letters from good friends in about this vein:
Would order Flanders go" but competitors tell
you heavily oversold may not get it till July.
Tel me the real situation" Here's our reply:
We WARNED YOU in our last ad that tardy buyers
would undoubtedly be disappointed We cannot alter
that Tried to get ahead of orders in April but,
bad the weather was we only managed to keep abreast
Can't hope do in May. But that doesn't affect
buyers who alert the condition. Only the tardy
ones will get left You can get car-if you hurry See
your local dealer to-day and he likely FIX you
up for early delivery. And if you doubt his promise
just drop line the factory and we will tell you
whether he positively guarantee you a car on the
date he says. Nine times of he is telling you the
truth-thats the kind of dealers we have mostly. But
don't delay.