The herald and news. [volume] (Newberry S.C.) 1903-1937, 1912-04-19
E. NJ. LANE & COMPANY.
Staple and Fancy Groceries.

Il can be accepted as q self-evident
proposition that the character OF the
equipment of any business defines the
nature and volume of its operations
and judged by this infalliable guide,
E. M. Lane & Co.'S grocery estaDl1sn-
ment possesses the distinction OF be-
ing one of the stores doing the largest
business in its line in Newberry. This
statement is backed up by an equlpment
which consists of store-quarters 2OXlOO
feet in dimension, every inch OF the
two thousand feet thus provided Delng
crowded with the purest OF pure FOODS
and sundry articles for household use
which comes properly within the pro-
vince of the grocery business. The
very presnce of such facilities means
that the demands Of the business make
them imperative for its satisfactory
MANAGEMENT, for no good business man
adds a dollar Of expense until condl-
tions demand it.
E. M. Lane & Co.'S store had its in
ception in 1907, being operated for
two years under the firm name Oh
Boyd & Lane. In 1909 Mr.. Boyd's IN
terest was taken over by DR.. E. 4.
Kibler and the firm name changed TO
z. M. Lane & Co. During the lnterven-
ing years they have succeeded admir-
ably in building up leading and rep
resentative business and patronage oy
close attention and by the employment
of alert and reliable methods in sup
plying the needs Of the public Tor fooos
and groceries generally. These meth
ods are of strictly progressive cnar-
acter. which extend even to what some
might designate as mere detail, Dut
which emphasize. all the more the dis
position of a wide-awake management
to overlook no device or suggestion
that will in any manner improve. the
service or promote better trade reIa-
tions with patrons. This spirit OF alert
ness is seen in the absolute cleanIl-
ness of the store, in the modern meat
shcing machine and in other features
which could be mentioned Of strictly
progressive character. The stock car
ried constantly possess the features OF
MAGNITUDE. purity and freshness, be-
cause the buying, is done from tne
wholesalers and jobbers on a large
scale. and move rapidly through THIS
establishment from the warehouse OF
the producers to the consumer. THESE
stocks comprise high-grade and stan
dard productions in canned and DOT
tied goods, extracts and spices, teas
and coffees, bakers light goods, soaps
and laundry supplies, candies and con-
fections, -four, cigars and TOBACCO,
fruits in season, country produce ana
staple articles generally in the gro
cery line. No article of doubtful merit
can find a place on the shelves, a poIlcy
which is never for a moment relaxed,
and which, too, explains the presence
of such superior productions as the
"Vesta" and Henry Clay -four, the
"Royal Scarlet brand of canned
goods. Chase & Sanborn's coffees, the
II. R. Hall Co.'S coffees, teas and
spices. the Bunte Bros and the Lit
tIefeld-Steers candies, fresh Norfolk
oysters and fish, and Primrose butter
and the Greenville Baking Co.'S bread
and cakes.
Another feature which has contri-
buted greatly to the development of
this business is found in the accuracy
and promptness of filing orders, every
effort being made to supply the partl-
cular article called for and make de-
liveries exactly as promised, always
consulting the convenience Of patrons.
Thus it is found that the splendid
career of E. N. Lane & Co.'S grocery