The Sentinel=record., 1912-09-04
ADVERTISING
 WORK EARLIER
RAILROADS AND CITY TO COOP. ERATE AS USUAL IN THE
 GENERAL SCHEME.
All Feel Optimistic That the Coming Season at Hot Springs Can Be
 Made Greater Than Ever.

ed forth Monday afternoon in the par lors of the Jefferson hotel, St. Louis. | There were present at that initial | salute representatives of five great railroads, the Business Mems League and owners and managers of the city | leading hotels The echo of that first
 round reached Hot Springs with the arrival late yesterday afternoon of l President Hamp Williams, and Secre- l tary George R. Bedding, of the Busi- ness Mems League, who brought the announcement that if ever spirit of hearty cooperation was manifested by | the great railroads inwards Hot Springs, 1t was exemplified in every sense of the word at the meeting held | in St. Louis.
 The result of the conference is the statement issued by Secretary Beld- | ing that the railroads will contribute | $1S,000 toward the advertising fund and that the city of Hot Springs will raise $15,00o.
 Those present were: Charles Sloat, representing the Rock Island, Illinois Central and Frisco lines; Charles Stone, of the Missouri Pacific and Iron Mountain, and Chicago and Al ton; Will Fordyce, representing the Fordyce interests in this city; Lyman T. Hay, of the Arlington and Eastman hotels; H. A. Jones, of the Majestic; President fIamp Williams and Secre- tary' Bedding, of the Business Mems League. A telegram stating that he was in accord with whatever was done was received from James Hayes, of the Park hotel.
 Both the Iron Mountain and the Rock Island representatives stated that they would do little campaign ing on their own account and inform ed the Hot Springs men chat it was their intention to get out thousands of illustrated booklets, the coming issue to be an elaborate publication, one worthy of being retained as a souve- mir, which would be widely distributed in every city where there was foot of track of their respective roads. The cost of such publications, they stated, would be deducted from their share of the advertising fund, but all expense for the same would be paid by them.
 Two very salient points were dis cussed at the meeting" said Secre- tary Bedding. "One was that the campaign for advertising Hot Springs will be started in October and Novem- Der and not in December, as has been the case heretofore. It has always been a contention of mine, and the gentlemen at the meeting yesterday agreed with me. that the majority of tourists make up their minds before the Holidays where they will visit at the respective winter resorts, and we desire to influence their minds in our direction, hence the early advertising of this city. A resolution to start the advertising in some of the larger pa pers in October and others in Novem- ber, was introduced and unanimously passed. and by the time the Holidays come around the campaign will be flourishing.
 Another very important point, which was agreed on by resolution, was that a certain part of this fund will be set aside for a campaign of summer advertising. This feature will be started east of the Mississippi. We'll see whether or not we cannot make Hot Springs summer resort as well as a pleasure haven in winter
 "The railroads also made one other great concession. They informed us that they had selected 100 big country papers and would carry standing ad- vertisements about Hot Springs in them, pay for such advertising out of their own pockets and that not one cent of such advertising was to come out of the fund. This will give us the advantage of using 100 recognized country weeklies each with a large | circulation, for which the people of Hot Springs will not have to pay a cent. l consider that we have more than accomplished our mission, for | the friendly manner in which we were received and the desire of the big roads to cooperate with the people of Hot Springs in this campaign of ad- vertising assures us. of one thing: Hot Springs will be the best advertised city in the United States this winter, make
 no mistake about that"
 | Arrangements for starting the cam paign in this city to raise the resorts
 share of the advertising fund will
 come up at the meeting of the Busi-
 ness Mems League, which will be
 held next Tuesday night
 1t was the general opinion of promi-
 nent business men who heard the re-
 suit of the meeting in St. Louis that
 much good for Hot Springs mad been
 accomplished It is also the concen-
 sus of opinion that it is better to spend money to bring one man here on a thirty days trip than 30 men here
 for one days visit, and the great re- suit achieved since the Business Men s
 League decided to cease trying for
 conventions and make this city a
 world renowned resort through the
 medium of judicious advertising has
 shown that their judgment in the
 matter was wise.
 Every member Of the Business Mems League should bear in mind
 the meeting next Tuesday evening and make il a point to be there. Pres ident Hamp Williams has special message prepared, which involves any number of things that the city will be forced to recognize in the near future, and those who are not members are cordially invited to attend the session and see exactly what great projects
 Hot Springs is called upon to handle. The advertising fund should interest every one who can recall the banner crowd of last season and who realizes | that nrOgnaetc ara unoqf hrfoht fo, o