Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1912-04-24
TOWN BoosTING.

II Albuquerque keeping up with
the procession In the matter OF adver-
Using herself and boosting her adj
vantaEes. possibilities and opportu-
nitiesg
u Albuquerque. IN respects 60 her
size. keeping up with Wichita KAN
saa. where Business association
consisting OF 1859 is spending si.26e
per month 10 maintain "The spirit or
wichita" get new Industries and adj
versise the town.
n Albuquerque making as good
showing az the little town OF Deming.
isee people, which n sponding slo.-
600 year 70 advertise Deming aud
the Mlmbres valley and which Is real.
izing heavily on the Investment?
In Albuquerque doing az well pro-
portionateiy as san Antonio. Texas
which IN a few weekg raised the sum
Of $4,000 70 boost san Antonio?
Think about Il for a minute. Albu-
querquc Is ten times the size Of Dem
Ing; she has equally great resources
greater resources. more varied re-
sources Ia there any reason why Al
buquerque should not be spending as
much in proportion 70 her size as
Oemingg
n Deming has found it worth while,
would not Albuquerque find II the
sameg
And yet If you were 10 spring on
the average citizen proposition to
spend 100000 per year in boosting
Albuquerque. In bringing industries
and conventions aad other thinss
here. he would feel faint and turn
pale.
In addition 90 the towns mentioned,
scores OF ether southwestern munici-
palitles might be referred TO which
are dolns puplIcity and boosting and
town building and Development work
on the same seaie. Albuquerque has
simply got toFwake up. There needs
70 be more ginger In the work. com
pared to Denling we are asleep. II
every business man in this burg
showed exactly the same spirit shown
in Deming. how long would it be be-
fore we had half dozen more big
factories here. ten times the present
area being Irrigated BY pumplngi the
land drained: ten times the present
number OF farmers in the valley;
population Of 10000 and the Big
Noise OF the Southwest?
Yet In all these towns the burden
on the individual is small How many
men in this city would suffer II they
parted from one dollar per month
for boosting and development work
One thousand men paying dollar
month for boosting would be
thousand dollars month. Look
what we could do with It. The hu-
reau OF immigration from ten-dollar
advertisements in leading magazine
gets an average OF seventy-five in
quiries month for tho ten dollars,
Consider the tremendous possibilities
of II; seveniy-flve. men wrlting FOR
information about New aexice with q
view to coming here % live and de-
velop the country
Revive the Aibaquefque spirit in
The slogan Of the new maybr. Let's
make this slogan mean something 40
uA. Let us begin 70 realize that we
shall have 10 broaden our ideas OF
shew 70 do Il" II Albuquerque Is go
ing % get IN this game 70 win And
we should always remember the
cardinal principle that every boosting
article published abroad not only in
forms other people about as BuT IT
WAKES. OURSELVES UP.
This advertising game works back
wards; the more We boost the more
we enthuse.
Think about Il. people Of AlbuQuer-
que. Have we really begun 70 boost
IN the real. viriie. determined, OPP
tlinlstlo sense OF the term2