Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1912-05-05
STEADY RECORD
Of ACHIEVEMENT
From Small Beginning Pa.
per Has Become POten.
tial Panhandle Factor

Newspapers are said to reflect The
business and moral spirit of the town
in which they are located A good
newspaper ever has been and ever
viii re, a otcnt factor in the growth
and progress of its hone town, its
single purposr is, or should be, the
promotion OF the welfare OF its town
and her people And this object Is
far more worthy one than the pro-
mulcation Of the 'isms and 'olor!cs
OF any individual, party or faction.
No story OF Amarillo progress could
be considered complete that did lot
contain an account of the growth and
achievement of the Amarillo Dali,
News
IL is essentially ar Amarillo on.
terprise and entitled to place in
these columns as such. The spirit
that prompts this presentment of Its
achievement Is not a hoastful one, but
rather one of justifiable pride in sue
cessfHl accomplishment such as firms
aud individuals are entitled to feel
and speak Of.
Under the present management, the
News is less than two years old, al
thou.h the paper was first establish
ed in August, 1908, and was the
outcrowth of The American, a free
paper printed by the Allen brothers.
With the acc ession OF the present
ownership and management every ef-
fort was bent toward the fullillment
of the real mission of a newspaper,
viz: making of it newspaper that
would give the real news OF the
day. uncolored and unhampered. That
nurpose dominates everywhere in The
News office today to the entire eX-
clusion of personal beliefs, factional
strifes party differences and the
Ike.
The new management was con-
frontod by such Obstacles rs snail
subscription list and very limited Cd
vcrtisinc PATRONAGE. The necessity
for an increased circulation was seen
and steps were at once 'aken TO So
cure one that should prove TO be
stable This was accomplished II the
only way IN which it could be ac-
compHshed- setting and maintaining
hich standard for the parcr Tho
subscription books Of TIE News to-
dav show the s-ccess OF this police.
Not alone in numbers of readers, but
in character and consrancy OF read
ers The Daily News sworn circn,a-
ton statement today shows the
greatest circulation ever attained Nv
n Panhandle newspaper And The list
is constantly growing,
With increased circulation came
increased advertising \ rigorous
noliov 81 exclusion of objectionable
advertising Of every character was
odopted from the first his was
costly for a time bit local advertis-
ere have since learned that clean
advertising columns are as desirable
as clean news and editorial columns,
aud have become generous partons o!
Tho News. The Daily News now
carries exclusively the advertising o.
the majority OF Nmarillo's leading
merchants and the greater part Of all
the principal merchants of tho CITY.
As The Nows has grown In Circula-
ton and advertising patronage. II has
cNnanded in its news service. being
~av,afp In
In addition 10 beins the only paper
iu northwest Texas 10 receive tssn
GATED Tress. il nov receives state
wire news service ami q complete
Panhandle news service from cor
RESPONDENTS from all over the Pan
handle ard into New Mexico. While
essentially IN Amarillo newspaper,
vet The News stands for all the Pan
handle and a big Sunday feature is
The neNev writo-up NJ some Panhan-
40, town or community hv The News
travelling correspondent No other
novsnarer has ever given this eS-
perse and labor for the food Of the
whole Panhandle without thopgnt
81 ecotisn. The News Is frank 10
say those vrlte-dns containing a1-
frcu'ic statistical Information 81 the
resources r. the Communities treated.
tayo been important factors In bring
iu. ~ tho Panhandle hundreds Of get
'lors and investors Copies a. the~"
issues 81 Tho News are lcurh. ~
the hundreds and distributed auor 2
distant people who are likci. % To-
COMO interested in the Panhandle
TITO entire supplies edition Of this &C.
sro ~ The News will be- dispose =
To- this manner.
Won who vii reld this Issue ~ tie
News can have 10 conception ~ th'
labor involved in proircing F., NtH
thc facilities thar smaller newspaper
naturally have Tie regular Sunda,
edition. with its o. 20 81 pages e,e'.
tia regular page issue. entails lahc
anI constant er1eayor that you. q
r0rr breakfast tatlc each uorfin-.
eiyo never a thouTht But u Is pus
.pl. that you NAV ~ Interested in