davidaulloa/AmericanStories huggingface dataset:
Lawrence democrat. (Lawrenceburg, Tenn.) 1884-1925, 1912-01-23
MUNICIPAL ART IN EUROPE
CItles Encourage Architects to Pre-.
serve Historic Beauty, Wherever
II ls Possible.

The city Of Frankfort purchased .
number of old buildings surrounding
the City Hall and dating from medic
val times, and restored them 10 their
original style in order to preserve the
harmony Of the surroundings In
Copenhagen the city gives a subgtan-
tial prize each years to the architect
who produces the most beautiful
*ructure and harmonizes II most per
fe ~ with the old. Dusseldorf eitMer
erected or aided In the erection OF
monumental structures for the Ger
man steel trust and the department
store of Tietx. These business struc-
lures, built according TO the city de-
signs, are oFnamented with sculpture,
paintings, and mosaics. and suggest
great modern palaces rather than
business premises. In Frankfort the
city has Just completed a great expo
sition hall capable Of holding $4,000
people, where industrial art, and 9TH
er exhibitions can be held, where
great conventions can assemble and
monster concerts be given. The cost
OF the building ran into millions Of
dollars, but the city will realize a re-
turn in the business which II brings
90 the city. no less than in the happi-
ness and pleasure Of the people Mu-
nich has q similar permanent exposi-
tlon group containing new theater,
an auditorium great hall for sz-
hibits and q summer garden for con
eerts
Lawrence democrat. (Lawrenceburg, Tenn.) 1884-1925, 1912-01-23
WHAT ADS DID FOR MEMPHIS
An Expenditure Of $4,000 Brought
slNty-FIVe Manufacturing Con-
Germs to the City.

What advertising did for Memphis
is described by John Duffy in a re-
cent issue Of Leslie's Weekly, which
has been publishing a series Of arti-
cles on the best way to boost q city,
Mr. Duffy's being the second.
Memphis some time ago appropriat.
ed $4,000 for publicity. Probably no
similar amount spent on municipal ad-
vertising has ever brought such excel.
lent results. The advertisements.
which were written with a view Of
presenting IN brief space the advan.
tages Of Memphis for business and az
Q place Of residence, appeared in
monthlies and weeklies Of national
circulation.
The results were unusual No less
than sixty-flve manufacturing con.
Germs have moved to Memphis. These
plants employ $500 persons, the most
Of whom came to the city with the
concerns that located there. As each
person thus employed represents al
least one dependent on him or her for
support, this would mean total OF
1O,400 people. Gaining 10000 new
citizens at cost of $4,000 is gettins
them at 50 head, certainly money
we'll spent At least seventy-five new
jobbing houses and between 800 and
400 new firms have been attracted r.
the city.
Lawrence democrat. (Lawrenceburg, Tenn.) 1884-1925, 1912-01-23
ADVERTISING NATIONAL PARKS
Scenic Wonders Of Our Country to es
Made Known to Public by De-
partment OF interior.

The department Of the interior In
tends 70 advertise the governments
national parks by having large photo
graphs put on exhibition in libraries
and other public institutions through
out the country, in the hope that the
"See American First" movement will
be considerably accelerated.
II is time steps were taken 10 So
cure wider publicity for the parks
over which the government has as
sumed control, says the Denver Re-
publican. The public 10 only indiffeF-
emily acquainted with the charms OF
many Of these places Of interest. Most
Of the national parks and monuments
are located in the west. Heretofore It
has been the governments policy to
rest content with assuming control OF
the lands and posting rules and regu-
lationS regarding the conduct of wish
tors What is needed. however. is .
national campaign of education, such
Is Secretary Fisher has decided upon.
The people should not be allowed to
forget that there are scores Of places
in their own country which are worth
visiting. Some Of the national parks,
liks the Yellowstone and Yosemite,
are inexhaustible, from a scenic stand
point Men and women go back 10 the
Yellowstone year after year, and find
new beauties each time. The archaeO'
logical parks and monuments Of Colo
RADIO and the southwest AFFORD q life
time Of study for those who are inter
ested along such lines.
It is the duty of every American %
get a comprehensive idea OF the scenic
grandeur of his own country before be
turns to Europe. BY calling attention
to the unlimited scenic resources OF
the national parks, Secretary Fisher
viii accomplish a great deal Of coed
and it is TO be hoped that he will moi
delay in carrying out his promised
campaign of publicity.
Lawrence democrat. (Lawrenceburg, Tenn.) 1884-1925, 1912-01-23

to Jump into the library If the fury
of the General should be directed at
him.
you bet I'm excited. I'm as loozy
as q crane-I mean crazy as q loon.
l want my wife, tell you. Where Is
she?"
We'll, General" Harry replied stiff
fly, I'm not running a guessing con-
test, you know"
None of you nam donsensel You
know where my wife is"
MIR. Medders stepped ferwazd with
his hand raised to calm tbs General,
and, speaking to Harry, asked:
"Knowest thou auEht 6f HIS wife,
Harry?"
"I don't know what can be the
matter with him." Harry evaded.
The Count sided toward the door
INTO the hall saying. meekly:
Il think | am going, now"
The General stopped him with q
flourish Of his cane, and shouted:
you stay right here! You may
know something Of this"
Lucy now found a chance to ask
something.
What is 1t the man sayeth Of thee,
Harry" she asked.
Before Harry could reply to her the
General demanded:
"Has my wife been here todayT'
Piled, gently. No strange woman
has been here"
The General looked puzzled. He
took off his hat, tucked his cane under
his arm. and mopped his brew.
That's remarkable" he said. MY
wife telephoHed from this house MOI
half an hour ago. They told me so al
the millinery stSre down the street
l stopped there to inquire for her"
"They must have been mistaken,
Harry said TT Is just possible that
they had the number mixed. l den't
believe they even know who we are
here. We don't deal with them"
well, Harry" the General said
slowly, looking from enc 10 the othei
Of the faces before him, and realizing
that he had been in error. I'm sorry
/ made such an ass Of myself. YoT
don't know what 1t Is to be worried
about q wife-yet- You'll pardon me
won't your"
why, certainly, General" Harry
said. grasping his outstretehed hand
"Let bygones be bygones and all that
know how you feel I've been woT
ried once or twice myseh-but no
about a wife"
We'll, my boy, your time viii
come" ssgely promised the General
Il trust the ladies' will pardon me, aR'
you gentlemen, also"
Lucy and Carolyn, Mr.. Medders AM
the Count cheerfully forgave him an,
be started out, when-oh, buckles
fatei-from the F0om whore Dsphn'
Lawrence democrat. (Lawrenceburg, Tenn.) 1884-1925, 1912-01-23
SUCCESSFUL GROCERY
STORE ADVERTISING
By VIM. C. FREEMAN.

Nobody would pick out LyRn, Mass.
"a city with = population less than
lOOO0O-Ns having The largest grocery
and provision store under one owner
ship In the United States. but Il Il =
fact nevertheless
The owner Of this great establish
ment admits frankly that one Of the
reasons why bis grocery and pro
vision store Il 20 large and successful
Is because Of the newspapO advsrtis
ing that be was persuaded b 10 ~
the owner d the Lynn Item.
The owner Of the store always BE.
lieved In advertising. bot at tAs starr
he used rather Indifferent copy. The
space was large enough. Tor - used
six inches single column. but Il was
the ordinary kind OF advertising. thai
did not say very much except quote
prices, and aid not interest tie read.
erS.
The publisher oouHSelsd the owner
70 use enough space 90 tell the people
Of Lynn and vicinity ell about the
store and liz facilities for asrviEs
them we'll. This was done.
One advertisement, for instance.
would refer to their cracker depart.
ment, which By Itself is a. large -
many entire grocery stores In this
department every known cracker a
merit can be found They could tell,
and did tell = very interesting story
about this department. and that IL the
way they did with all the Other DE-.
partmc S Of the store.
After a while the owner got inta TIE
spirit Of adveFtislng-realiEed what q
great thing II was TO him in hls bess-
ness; so when II came around TO -
anniversary date be used : full page
an unusual thing for . eoNntry sA0rs
to do.
The success Of that sdvorHsomsza
was instantaneous The crowd thgG
responded was 30 great that the Gids.
walks were bloekaded and extra p,
lice we're called to take care a IL
people. Trey have been ussFS -
newspaper space ever since.
Grocery advertising, liks every -
er kind, creates more interest Il .
story is told and not too much stress
laid upon a mere price l'st Of articles
The owner Of this particular store
makes his Advertising of EeRsral in,
terest and all Of the people ~ LyDn
and vicinity respond to II geaeFSusfy
with the result that the buslRoGs d
very successful
Lawrence democrat. (Lawrenceburg, Tenn.) 1884-1925, 1912-01-23
What AdvertIsInu Does

We all know that advertising Gre
ates desire, causing readers to wish
for an advertised thing.
Advertising also creates choice.
Oftentimes before the article is need
ed people remark: eff l ever own such
and such thing It will be Of the 30
and so make"
Advertising changes earlier choice.
By this means an unbought article
wins an opinion more favorable than
the opinion Of what is already DOS
sessed The owner has become favor.
able to a change
These mental attitudes form the
road to q sale. II may be soon; IL
may be long ere 1t is used, but the
road is mapped out and some time II
will bring the buyer to the seller.
Lawrence democrat. (Lawrenceburg, Tenn.) 1884-1925, 1912-01-23
NEW IDEA IN ADVERTISING
Bright ~ Scheme Of Parlsians -
Teach Parrots to Call Out Wares
In Public Places.

Word concerning 9 new idaa in a.
vertising has just come from Paris.
The scheme IS to teach parrots b a.
sist 10 the extension Of commerce. ~
sitting upon perchss and croakIng:
"Try Crushem's CorsOts." or say
Wattles.' or Eureka RaSOr," a. tAs
case may be- The training OF the par.
rots. according to the promoters ct
the new scheme, lie to be q simplo
matter. A photograph Il 10 be placed
In a room fitted mp for the purpose
and the instrument will grtAd eat.
hour after hour. the cry that the par.
rots are to repeat The birds mean.
while will be established 0a convex
lent perchss where they mag hear the
two or three words that are to bO
used In pushing the commodity OF the
advertiser. and the solemn baainsss
will proceed until The parrots take w
the CRY Of the photograph
II has been established that parroA,
once it has learned TO say q certain
thing. will repeat that thing thousaAd
times q day for 4 hundred years. bar.
ring accidents or plots, and the facts 10
emphasized by the projectors Of the
new method Of advertising. ThSy ox-
pect shortly to have their parrots 80
duty in all the big shops and in every
public place, 20 that the wares thSy
are employed to praise mag be Oontin-
uously called to the attantiSm sf the
people
There IL q well-grounded heiist that
II pays to advertise, but II does aot
pay to annoy the public, We reserve
the right to be skeptical. says the Chi.
cago RScord-Herald, and venture T.
express the hope that some friend Of
humanity will at once get busy Hpoa
the problem OF discovering a way IN
which parrots may be put 10 death
quickly, surreptitiously and with Al
little annoyance to the birds a. pos
sibls
Lawrence democrat. (Lawrenceburg, Tenn.) 1884-1925, 1912-01-23
CHAPTER Viii.

Harry felt that there was nothing
he could do which would sufficiently
show his gratitude to the Count
Everything was Strengthening out
nicely. To git rid Of the Count would
be simple. AS his German tutor,
what could be more natural than for
the Count to put on his hat and walk
away2 And then there was the quick
manner in which the Count had rail-
lied to his support. Evidently, in
spite Of his grievance, the Count was
q man who would not stand or sit
Idly by and see q fellow man suffer
because Of q mistake, or q combine
ton Of mistakes.
With a quiet wink to the Count,
Harry said to Lucy and her father:
81 want to take you around the
grounds a bit, now. Count Won F1tz
will excuse US, know"
Most certainly" the Count replied,
grandly. "Und VIII pursue my
studies"
But more noise was heard from the
hallway, and Harry finched He
could not imagine what further trou-
BILE fate had in store for him. but he
had experienced so much in this Srisl
time, and his nerves were on such q
wire edge, that he knew any URusus
noise meant trouble. and any unusual
silence might mean worse.
what can Il BEL" Lucy asked IN
alarm.
Lawrence democrat. (Lawrenceburg, Tenn.) 1884-1925, 1912-01-23

LET Ne 90 and see MedderS said.
They we're saved the effort for Car
olyn came running m. her eyes big
with alarm, and her face whits WITH
fright She rushed 70 Harry and
clung 10 him.
"Oh Harryi" she cried. -That ter
rible cid Genersli"
"GOtti- the Count exclaimed, turn
ing toward the library "Hs bass dis
covered mel"
what Il II, Carolynf What about
the GeneralY' asked Harry.
There, there. my girl" soothed Mr..
Medders. calm myself"
"Do tell us what has frightened
thee Lucy begged, taking Carolyn's
hand in hers and patting It.
General Blazes,- Carolyn said.
Strengthening herself up and catching
her breath. General Blazes is COM
ing, and he swears he win DO desper-
ate things, Harry. oh, am SO
afraid"
The deep voice Of the General
doomed from the hall
Where ia shef" he shouted.
Where is she? want my wife, tell
youi"
He stormed into the den and con
fronted them. He stalked up to Har-
~, brandishing his cane
Where is my wife7" he clamored.
"Y0u scoundrell Where Is my wifs?"
Harry waited until the General had
run out Of breath; tnis procedure also
allowing him to collect his wits. Then
Ae asked:
-why, General, what in TIE world :,
wronE?"
"Eyerythirg's wrong! You're a scam
doundrel; I'm a fam Gooll My wife
Is a licked writ mem q wicked
hirti"
Its coming in punches" Harry
thought to himself. He determined
that, even though the General had
reason to believe his wife was in the
house, he would AFFECT to misunder
stand him and thus disarm him.
"Why, General" he said, you're
excited"
you bet I'm excited" the Genera.
yelled, shaking his cane in the air
while Lucy and Carolyn shudderec
and held each other tight, behind Mr.
] Medders, and the Count stood ready
Lawrence democrat. (Lawrenceburg, Tenn.) 1884-1925, 1912-01-23
SERVICE POINTERS
FOR HOTEL PEOPLE

A Well-knoWn Buffalo, ~ T.. hotel,
as the result Of an unpleasant episode
Of a well-known guest with a clerk
who didn't happen to know him, and
= kick to the proprietor that made Il.
self felt all down the line to the low
Lest employe. has issued a booklet
chiefly for the edlhcation Of Its EN-.
ployes, but doing no harm to the
prestige OF the house II read by .
guest. A few quotations show the
spirit It tries TO inculcate:
A hotel has Just one thing to sell.
And that one thing IL service.
The hotel that sells poor service is
= poor hotel.
The hotel that sells good service IL
= good hotel
Il is the object Of the Hotel s.
to sell its guests the very best service
in the world
The service Of q hotel is not q thing
supplied by any single individual II
is not special attention to any one
guest.
Hotel service-thay is, Hotel s.
servics-means the limit of courteous,
ef1cient attention from each particu.
lar employe to each particular guest.
doorman can swing the door in 8
manner to assure the new guest that
he IL in his hotel where people are
prompt to serve him.
He can sling the door in a way that
sticks In the guests crop" and makes
him expect to find at the desk :
scratchy. sputtery pen, sticking in :
potato.
When the room clerk says: Front
show Mr. Robinson to room 1852" In
stead Of SHOW the gentleman" etc.
the guest Immediately gets = warm
feeling Of being welcome.
An operator who IL quick to answer
telephone calls and does not keep q
guest holding cold receiver to his
ear and listening intently to nothing
can swell the appreciation Of S.
service, and swell the s. appre
eiaticn Of her.
II is these little things that send
. guest away to say. promptly, 81
stopped at Hotel s." or. listless
( y, Il put up At a hotel last night"
Every item of extra courtesy con
tributes toward a better pleased guest
and every pleased guest contributes
toward a better, bigger s..
Lawrence democrat. (Lawrenceburg, Tenn.) 1884-1925, 1912-01-23
New Dust Layer.

, The city Of Leeds. Eng. has recently
treated portions Of macadam road
way with granular calcium chloride to
combat the dust Solutions Of the
Z ne article had been tried before,
and at greater cost. but without salts
factory results.
The road is first we'll swept and two
applications of the granular chloride
are made on successive evenings. the
quantity being about one-half pound to
ne yard. From personal observation
q. s. Vice Consul Taylor notes that
during four weeks in July and An.
gust there was no annoyance from
dust and that violent thunderstorms
a,d not disturb the material used.
Lawrence democrat. (Lawrenceburg, Tenn.) 1884-1925, 1912-01-23

TOWN.
70 HELPS
MERITS OF LONDON STREETS
Shiny PaVsments That Look Like
Ivory Ballroom Floors Give
Charm 10 Metropolis.

After a spell Of dry weather the
streets In London, paved with wood
and asphalt. become polished to q
very high degree, and the sheen upon
Victoria street and Piccadllly. and
some other roads Is so remarkable
that At night they shine almost like
Ice In the glare OF the lamps
II an unused section be observed
over which motor cars do not run, no
polish will be seen. but In the middle
Of the street, the surface, though,
ouriously enough, not slippery In its
dry state, Is polished like the floor Of
a ballroom. the natural effect, when
one comes to think Of II, Of rubber
and steel In iustaposltion, and the
slight but continual slipping Of wheels
over q surface Of hard wood One ef-
feet of this polish is to make II I'm
possible for any light or loose matter
to rest upon It when there is any
wind at all.
The center Of our streets has be-
come marYelously clean, and all the
horse refuse is blown into the CUTTERS
near the pavement, which. being often
flushed with a triclSle OF water col
lects most Of this light and dangerous
detritus which would otherwise be
blown further aheld I had often
written of the Ebony Way down the
Champs Elysees in Paris. We have
now in London many ebony ways, but
not being given as a nation to so
much overlubrieation as our Gallo
neighbors. our roads are not so black
owing to dripping oil on the surface.
The surface of our streets Is becom-
ing more like polished ivory than pol
ished ebony.
The effect Of the road board and
its grants is already to be seen all
over England, in regard to the max
ing Of main roads dustless. An Inn
mense increase in the mileage of
tarred roads is observable IN nearly
all the counties.
Kent which had the honorable dis
tinction Of being the nrst to tar al
most all its main roads, Is renewing
this process wherever necessary, and
all around the south coast, up through
the western midlands, and even right
away to the north, an immense
amount Of tarring has been done of
late, assisted as II has been by this
wonderful spell Of fine weather The
relief has already been very sensible
to roadside dwellers and to users Of
the highway alike,-Lord Montague ir
The London Car.
Lawrence democrat. (Lawrenceburg, Tenn.) 1884-1925, 1912-01-23
DUB JOB WORK PLEASES

and Mrs BIazes waited. came a
sheeze. Il was not a stlfed sneezs. n
was not a weak, apologies sneezs--
It was q big. whole souled aneezs-
sneeze hat told by rs very sound
that II had been held back as long as
possible and was glad 10 be givon its
liberty The General famed Into
wrath, and whirled on his heel 10 cen
front Harry
"Hal" he exclaimed. my wifeh
own sneezel Ia know II among q
million I'd recognize her sneeze in
the midst Of q battle. It's no use to
bamboozle me. My wife Il Ia hersi"
He leveled his cane at the door ~
thought about to fire a volley through
the panels Harry clutched a chair
back TO steady himself
Mr.. Medders came over b Harry
slowly, waving a hand at the General
TO inform him that he would take
charge OF the case from now on.
Harry he said. seriously. what
does this meanf"
Il don't know Harry replied. -rm
guessing, Just as much As anybody
else"
"Thee would not let me look IN
therel" Lucy said accusingly.
"oh, Harryl~ Carolyn wept
The Count ohewed his mustachs
and trembled.
The Generals eyes were now bias.
ing. He awaited the denouement
Harry looked at them all. Saw
Carolyn he could find no sympathy.
Suddenly he reflected that, after all
he wa blamelsss. He would open
the door, allow Mrs Blazes TO come
oct and throw himself on Lucy'I
mercy. He stepped to the door
yanked 1t open, and
With complacent smile OuI
stepped Daphne Darlington.
That is not my wifel" shouted the
General
TT seems impossible to escape you
my dear General" Daphne said sweet
ly. She swept out with as much
grandeur as she could muster--ant
Daphne could muster a plenty.
Disguised with himself, the Genera
Whirled about and stamped away.
Il told him his wife wasn't here,
Harry said, turning to Lucy. But sh'
was weeping In her fathers arms
while Carolyn was huddled on oouel
crying. The Count stepped up U
Harry.
Il get you out of dis yeti" he said
Lawrence democrat. (Lawrenceburg, Tenn.) 1884-1925, 1912-01-23

mo advertiser hes right to force
his advertising mntter upon persons
who do not wish to see It. such as il
billboard advertis ng," declared Ma
tbaniel B. Fowler. Jr., in an address
before the Get Together club Of the
Jordan Marsh company Of Boston.
Advertising should, Ia my opinion,
be done entirely through the great
national medium Of the newspapers
and periodicals. which are seen only
by those who buy and wish to read
them. From my rs yeara 81 expert.
enee in the advertising business | can
positively say that e5 per cent o. the
best advertisers In this Oountry uas
only This medium"
Lawrence democrat. (Lawrenceburg, Tenn.) 1884-1925, 1912-01-23

ECONOMIC AD TRUTHS

Newspaper advertising 10 the
best. for The people all &c to
the newspaper for news, and
advertising ls bueir1ss news
that deals with the wants Of tho
people, dlreesins tho ways 10
the supplying Of these wants
Advertising 10 different from
other news In that II admits the
exercise Of the editorial fune-
tlon In application Of the facts
In = way TO lead to conclusions
Advertising ls like other news
In that II should be honest.
candid, informing, entertaining.
with the important facts fret
stated.
Advertising 10 Intended 10
teach, and like ell teaching
must be sensible and persistent
--"line upon line and prsospt
upon prseept." here a little
and there : littls"--brinslns
forth things that are now, and
reviewing, newly stating and
enforcing things that are old.
Advertising should be honest,
otherwise II ls not news but
fiction; not instruction but
mIslnformatIon, Injurious to the
mIsinformed and to the adver-
tlser. Falsa In una, falSa In
omnla-"false In one, false In
all"-ls an old maxim and false.
) hood as to one article adVer-
tlssd not only, In the end, hurts
) the sale Of the article sdVer-
tlsed, but hurts the advertiser
In the sale Of all other articles;
. tends toward tho ruInlna Of bus
mess and is tho enemy to all
permanent success
Mlslnformatlon In advertising.
much moro than mlolnfor,natIon
In other news, or a. to events.
hurts . newspaper, for adver
tisln9 neWS h Intended TO lead
to expenditures for benefit and
proSt, and mlslnfoFmatlon that
. results In purchase often leads
to great Inconvenience, and tho
Indirect damage lie m UGH great.
er than the loss Of money ex-
pended, while other news or
Information ls calculated more
to entertain and to increase
general intelligence and human
J sympathy than influence Invest
ment.
! Advertising 10 service not
alone to the advertiser but TO
! the reader and II ValusIess TO
the reader or prospective buyer,
then II lie Of no value t. the ad-
!. Vertlser. The publishers oblI-
CATION, morally, Is as great to
the onc 40 to the other.