Arizona republican., 1912-06-25
ARMOUR'S B|G
 FOOD FESTIVAL
There Was So Much to See and So Many People to See it, That Nobody Could See Much of It.

If anybody impressed with the com mon gossip at this time of the year to the effect that Phoenix people all leave as soon as the weather gets warm, at tended the opening of Armour & Cots new storage and wholesale house yes- terday he must have concluded that the fashion has changed notably this year or he has been vigorously and syste- matically Hed=tte. It seemed as though more people attended the big opening than Phoenix ever had at one time, impossible as such a statement must be, but anyhow as old Caspar said to Peterkin Tt was a famous victory"
 The new building is forty feet wide and 1872 feet long, from Jackson street clear back to the refrigerator cars in the alley, two stories and a cold storage basement with cement floors and perfectly equipped, making it to all intents and. purposes a three story building. Things moved off rather slowly in the forenoon and it is claimed by the managementsthat between A. NJ and midday only 17OO people ent- cred the front of the building. But in the afternoon when the crowd start ed there was no use trying to keep count. They swarmed like grasshOp- pers in , Kansas corn field. Probably the biggest rush came from , to : in the evening during which time the building was damned not only to dis comfort but with such a crowd that the people really could not see what they wanted to. They were fighting for places at the free win fig diSpensary, the Ham what Am counter, the dough- nut and sandwich resorts etc, etc. AL so they were fighting for air, for while it was not oppressive outside, the big crowd of people on the inside used up good air faster than the electric fans could pump it in and visitors were tickled when their turn came to drop down the elevator into the basement which was cool and refreshing.
 A description of the display would at best be incomplete. It can only be said that there were more kinds of things to eat than most people ever before Sus- pected could be made by any one man. ufacturiny institution. Most of them are mad of meat or meat by products but ther: were other things such as win fig grape juice etc. that bear no relation to meats. Then there were imported products. meats, sausages and what not, sold under the well known Armour brand, great big racks of them. There were soup tablets and all man ner of cJndensed articles of diet. Then there were soaps galore, cleaning pow ders and many other kitchen utilities. Altogether the building was one big display of household needfuls and things to eat.
 Each department was well arranged, nicely decorated and handsomely dis played. Cooks were busy serving ;loughnuts. sandwiches and ham while fountain dispensers were serving the grape juice and fig as fast as they could and those who were suffering for a drink and could not get up to the place where the good things were, saved their lives at the big ice water fountain which was about as badly overworked as the rest of the insti- tuition.
 Louis Carasche, on whom rests the burden of Armour & Co.'S reaponsibil- ity in this state, was busy as a horses tail in fly time. He was everywhere all the time Between the greeting of personal friends, running the elevator and worming himself back and forth through the crowd all the time trying to accomplish the impossible in giving special attention to everybody, when night came he was worn to a fraZzle. Asked for a story he said he had no time to talk and he wasn't telling a lie about it. Asked if he could be seen when it was over he very sensibly said he could not for he was going to bed if he lived through the crush. His capable assistants were no less rushed or tired. Some of them stood at the entrance and gave the male visitors watch fobs t1earing a steers head, as souvenirs while all manner of small souvenirs we're given to the women together with literat ture by the handful descriptive oftheF Armour products and the Armour way.
 Altogether it was a bigger thing than the management had expected, a glitterinS, glowing success to be long remembered, and such an introduction of food products to tn people of this section 7s the Armours nor any other concern eSerCffal before