New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1912-08-18
LONG BRANCH
Goodly August Crowd at
Famous Shore Resort.

Long Branch, n. j., Aug. H.-Th,s re-
sort has It's usual mid-August crowd and
the beach and surf are. as usual, the
most popular section. The carnival this
week has not perceptibly augmented the
number of boarders or added to the vol,
ume of general business. The visitors q,
the events, while numerous, consisted ~
people from the surrounding country
and resorts almost exclusively, and IN.
terest In it seems to be waning. Diff
ferent causes are assigned, but the chief
are the lack Of publicity in metropolitan
papers and the combining Of ADVERTISING
TO local fields, chiefly In banners, pla-
cards and circulars. Local residents, too
made up the Queens Court and most OF
the participants In it, Resort carniyals
have become 80 common that doubt 10
expressed as to whether II is worth
while to continue them here at large ex.
pense unless other methods are employed
for increasing interest. The automobile
parade was dropped this year and, ow.l
ing to friction, the baby parade was dI.
vided and held on two days, despite tbs
efforts OF Mrs. John II. Parker, who has
been the genius OF the carnival from NJ
inception.
The most valuable improvement Of thu
year Is the 10000 new Rosenberg tho
atre, the largest in the state. Coast 90
ciety all the way from Atlantic High
lands to Point Pleasant finds much d.
version in the FIRST nights" here, when
the new plays are tried out before open
ing their New York engagements. The
builder OF the theatre says he was
moved TO make the improvement by city
advertising and publicity in metropolitan
papers.
Sunday closing has occupied the atten-
tion OF residents perhaps moro than any
other subject this season, and is still a
live issue. A number Of stores and
but some proprietors who ignored the
order aired their cases in court, and an
ordinance covering the matter has Just
been passed. Referendum petitions call
ing for an election on the question have
been filed. and there is lively agitation.
ure shows. Earlier in the summer the
putting Of the ban on liquor sales with
meals on Sundays in the summer hotels
and roadhouse resorts caused much e1-
element. particularly among transient
visitors and motorists.
Charity entertainments OF various kinds
are more numerous than ever. a nov
city at the ScarborO Casino was horse
race meet for the local poor society and
the Amelia Relief Society OF New York
in which young ladies took the part Of
horses. The blue ribbon winners were the
Misses Hortense Block, sybIl Elias, Ray
Braus, Carolyn Iershendorf, u. Me-
Cabe, Frances Shear and Mrs. Cram, Mrs.
McGur and Mrs. Robert Flusser The
affair was arranged by Mrs. Paul Braus
Miss l.. V. Kahn, Miss Ray Braus and
Madeline Stlefcl.
At her parents summer home Clad
willie, Miss Mildred Wimpfheimer gave
children's entertainment in aid OF the
Brightside Day Nursery. Among those
who took part were the Misses Mildred
Wimpfheimer Eleanor Rothschild Doro-
thy Bamberger, Madeline Bamberger'
Ethel Elkus, Helen LewengoOd, Marion
Long. Margaret Oppenheimer, Janette
Herzog, Cathleen Schoenfeld, Ruth Wise
Jane Wise, Ruth Meinhsrdt, Beatrice
Rosenthal, Sylvia Tim. Louise sheleS
and Master Jack Wimpfheimer. They
were assisted by Miss Elsie Loeb, Mise
Gertrude Habers and Mrs. Lsurenes
Rossback
A vaudeville performance and MOVING
pictures for the benefit OF the Beth ~
rael Hospital, Of New York, was gfvspl
under the direction OF Arnold Hermann
Paul Sachs, Adolph II. Nowburger. Isaac
Cohen, l.. Silverstein and Edward Rubin
At the West End shore Club neat
amount was raised for the Denver Con-
sumption Relief Society by a charity
bridge. under the direction Of Mrs. Philip
Koulwlch, who was assisted by Mrs'
Charles Fields. Miss Florence Koulwieh
and Miss Irene Koulwich.
Mr. and Mrs. Michael james, AtA
Ruth James and Eugene Hartley, OF ind'
lana. arc among the new visitors.