The Detroit times., 1912-05-07
FINE NEW GOLDBERG STORE
THROWN Open TO PUBLIC
Building Includes Latest Ideas
Looking To Convenience
and Efficiency

Quantities OF flowers sent by busi-
ness associates and friends from all
over the country beautify the fine new
store OF Goldberg Bros, at Gratiot and
Library-aves.. which is now Sopen to
the public after months OF Geparation.
The new building is eight stores
high and one OF the most attractive of
Detroit's big business houses. The
style is colonial with mahogany FIX
lures and Pompeiian green decora-
tion. where a color note is introduced.
Open on all sides the lighting OF every
floor Is exceptional and the ventilation
as perfect as possible The staircases
are SO constructed as TO be interior fire
escapes with fireproof walls surround
ing them. They are shut-off entirely
from other portions OF the building ex-
cept wher huge sliding doors OF fire
glass open on to the various floors.
There are several new features In
department store construction about
the Goldberg store, the result Of new
ideas and then betterment OF similar
features now In, use In other stores In
various cities OF the country. The
building Is heated and cooled by the
washed air" system: electric vacuum
cleaners will renovate the building
thoroughly each day; there Is spiral
parcel chute and a similar chute for
waste paper and refuse; new style
freight elevators and the most modern
passenger elevators.
In arranging the different depart
ments much thought and care have
been given to improving conditions for
shoppers and adding to the conven-
ienee OF the busy man and woman
whose individual or family buying
must be done quickly Entrance to
the basement may be direct from the
street, which is an advantage to the
seeker OF a quick and dainty lunch,
which will be feature OF the base
ment department along with an ice
cream and ice cream soda parlor.
Other departments will be found IN
the basement suchsas kitchen utensils,
electric appliances trunks, etc. The
first floor Of the big building Is devoted
TO small wares OF all kinds and to the
mems store, and the second floor Is
given over to piece" goods OF all de-
scriptions, from expensive silks and
velvets to cottons and ginghams. The
cloak and suit and the millinery de-
partments hold the fort on the third
floor. and on the fourth floor crockery,
china and house furnishings Of all
kinds are displayed. The Offices and
a number OF the other departments
have the fifth floor and the sixth is the
muslin underwear and women's and
childrens goods generally, together
with hairdresslng and manicuring
shop. The drapery and carpets occu-.
py the seventh floor, and the eighth
will be used as a reserve stock room
for the present.
Everything is in astonishing ship
shape order for business. considering
that the contractors on the building
were rushed to the limit to get things
finished In, time for the opening OF
the doors, Saturday The store is most
attractive in its interior appearance
and it's owners, s. X. Goldberg and j.
K. Goldberg, announce that they will
continue to leave nothing undone to
improve the building and the mer-
chandise until this latest Detroit de-
partment store will be reckoned among
the best In the country.