The farmer and mechanic. [volume] (Raleigh, N.C.) 18??-19??, 1912-04-30

Preachers C'SH q tiiSItitnsH r.
such from the pulpits.
Most church people have not f-t
the need Or known the method If
bridging the gulf that exists oetaaeo
the newspapers and churches. No.
stress is laid on the idea Of ever,
churchman writing to the editor q.
his own paper concerning the papers
treatment of religious affairs.
chapte in the congress- repolt
headed, writing to The Editor"
\ Unique Religious Book.
This report to the congress. WIKI.
was prepared. entirely by newspApr,
men. all of whom are church woT-
ers-and it appears from the returns
that there are a great many newSDs
pers men active in church works
a volume of about forty Thousand
words. Those who have examined
it say that it shows a tendency Is p.
the case from the newspaper ang
rather strongly; yet that this VIZ IL
crease its value to the churches. Tia
Men and Religion Movement IS p}ta-
ning to place g copy of the report ii
every daily newspaper office i'll the
land. It's greatest distributions 81
course, will be among the ministers
and laymen.
According to those who have studied
the report, its first chapter. in vh.en
the hand Of the editor Of a famous
Odliv nSWSpdo per Is Seen. as
the best putting Of r#-
case of Journalism as an expression o.
democracy that has ever been written
A series Of tables. summarizing the
returns from various questionable
sent out by the commission, and which
are the basis Of the entire export. ara
given in the report SO that a conseN-
SuS Of opinion on the various phases
of the subject has really been reached
Hitherto it has been one mans opi,
ion as against anOther'S: now there ~
something approaching a science ~
religious publicity.
Hard Knocks for Pulpit Notices.
Next to the general expression 81 4
desire for cooperation on the part -
both editors and churchmen, comes
the wish uttered by the latter 1or
religious news OF all faiths and I'LL.
lands. Next in Importance IS thu
criticism of the pulpit notices which
makes up the body of the religious d.
partment in many newspapers 4
is conceded by both ministers ami
editors that these are not generally
read. The editors blame the preach
!, ers, and they criticiSe the S~cif-adE"T-
: Using ministers. The report Itself
, points out that no business man thinks
of advertising his personality, but only
his goods, and that the minister is
! unique in his respect in dealing With
IA ooAi 49,
, acuse the ministers Of lazineSs and
E self-interest, the minister's. in their
s turn, take severe whacks al the I'll
tors and reporters, charging them
d with being ignorant Of the facts and
Technology Of religion and prone -
: dStOrt not only Scandals, but sermons
as we'll.
Paid Church Ads inevitable.
g This controversy is perhaps more
I Interesting than profitable. There j.
r general agreement on both sides THAI
y church notices should be paid for "a
n advertising, and not duplicated in thu
Y reading column The business Of
n the church should be put on q busi
ness basis. It would appear 70 b
perfectly clear hat within a year OF
two all of the churches, in large cities
at least. will be making their an
nouncements through the newspaper:
4 IN the form Of advertising.
le The report counSels all the churcha:
Q, OF a city to get together for q con
e certed campaign Of display adIerlls
a, ing, in addition to the individual
y church nontices. 1t ppears that al
i ready, in many parts of the land
widespread use Of display advertiser.
is made by churches; and that Their
le are classes in religious advertising he
e Ing conducted in various cities.
"a The Sunday Paper Fight Lost.
ne A dozen years ago the church ptp
e pie were vigorously fighting the Sun
day paper. Now his report appear
ne to concede that the fight has br.
o lost Even the ministers, in the rat
e OF two to one, say that they no long.
5, oppose it. and all seem to be agree
ne that the general opposition t. tn
a sunday paper has died out in thel
communities.
oil The real value Of his report IS tia
en- It provides an expression Of the gen
era1 sentiment of the churches an
ne the based on nearly
e thousand missionaries that Ia.
"a nave been returned to the ComTnIe
sion. 1t makes reasonably clear 4
to the ~SDa what church neon
want Of the press and to The chur.
lie workers what tho a1.p have