Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-06-15
PUBLICITY BEST
POULTRY BOOST
Only Way Successful Breeders
Have Obtained Fancy Prices
for Their Fowls.

We note great deal is being said about
extensive and intensive poultry raising
how the big plants are making great sue
cesses It's great--it's fine, But take
notice. Just look at the extensive and
intensive advertising they are doing.
That is bringing in the business and ii
is Just what will make your business a
great big success. No matter how good
your stock, without the advertising your
field is limited One of the big plants two
years ago did $4,000 worth of business.
They were advertising a llttle-the next
year they did nearly $4,000 They had
tried the intensive advertising stunt as
well as intensive poultry raising
100000 Business.
This year this FIRMS business will go
way over the hundred thousand dollar
mark They worked the selling end of
the game as strongly as the production
end and the results were remarka BILE.
Don't neglect the selling part of your
business. Your advertising sells your
goods-gives YOU a field as large as the
world-and your business will lbe bound
to expand Neglect the advertising and
YOU are limited to your own locality and
Your personal friends. Think it over and
get busy.
Advertising is the life blood of bust
ness-your business No matter how
many prizes you win or how near per-
lection YOU can bring your birds, YOU can
never expect to rank with and be one
Of the big guns in your chosen field of
endeavor unless you are a user Of adVer-
Using space Advertising Is the connect
ing link between your wares and the Gus
TONERS YOU are looking for You can sell
some stock of course, without advertls-
ing hut YOU limit yourself It enables
Won to get the highest price for your
goods. all things considered. If you raise
thousand birds and only have custo-
mers that will buy a hundred of them,
Won have about 900 birds that have got
10 90 TO the market at Is cents pound,
when with a rightfully conducted ad-
vertising campaign YOU could easily sell
the entire flock al what they are right
f,,lIv worth probably IS to $40 bird
and this for the same stock that goes to
the butcher when YOU have no other out
lei for II
They'll See the light,
great manv people even today will
cry down the idea of advertising as a
waste of money etc They are not the
successful breeder or merchant a breed
81 is merchant. al thaD. They are
not getting drop in the bucket as cont
psred with the business some of their
reighbors are getting by advertising con
9istentlv and regularly, Some day they
viii wake M and see "a great light as
did saul i'm Biblical DAYS
The advertising end Of your business,
Mr. Breeder Is as important as raising
the fowls themselves Advertising is the
eling end OF your business pure and
-imrle If Won cant sell your stock YOU
amt afford to raise them so II is ny
NJ Won 10 develop Your selling facilities
snd the best way to do it is to advertise.
reate a demand establish Nour reputa-
t.,n and prestige and Your field is un-
emitted The other way-the old fash
taned way puts handicap on YOU that
vau can't overcome
little common horse sense yearly
snprouriation of what Your business VIII
stand and plugging away, never stop
sing. will cause you to wonder where all
the business comes from instead Of won
dering how YOU can sell those birds
There is an old SAYING that Goods well
bought are half sold one that sounds
,nurb better 10 me is: Goods we'll adj
vertlsed are always sold