The Norfolk weekly news-journal., 1912-01-12

more than ever before, and il is we'll
! known fact that advertising pays.
Until we heard G. l.. Carlsons ad-
dress before the Al club We did not
know what we really had here, and
the cost Of publishing that address In
pamphlet form has been money well
spent The publishing Of the Norfolk
booklet and the sending of a repre-.
sentative to the east has done much
! TO turn the eyes of the outside world
our way, and although this advertising
expense makes up part of our deficit
! II should be counted as an asset rather
than az "A liability.
We furnished, some months apo each
| travelling man Il pocket stamp advcr-
| Using Norfolk, to be used on hotel
registers, and few weeks ago | re.
cciycd letter through the secretary
| of the /. &. T.. lodge here, request
! from a lodge over in Iowa for informa.
ton as to how to procure these stamps
as they considered ii an excellent add
vortising scheme and stated that they
| did not hesitate to pattern after u
good live bunch. We have interested
these travelling men in our city, and
they are indeed an important factor in
our work. In connection with this
want to give you few figures as com.
piled by a committee from the u. &.
T. lodge:
OF ll6 names listed, forty-onc own
their property, eighty-two pay rent.
The forty-onc properties are valued at
$l3l,l50. The eighty-two pay annual
rent of $l3,665. The annual expense
of the forty-owners is $4,000; of the
eighty-two renters SOS, 740, or a total
annual expense for the ll6 travelling
men of $9S,760. which is going into our
business houses.
Eight Miles of Oil Road.
We have built eight miles of first
class oiled roads leading into Norfolk,
and we believe that this effort on our
part is one of the important things
accomplished. Nothing will shut out
the business of the surrounding terri.
tory as much as will bad roads, and
it is all important that the roads lead
ing into Norfolk be put in firstclass
shape. This eight miles of road cost
| $4,O945S, but it has cost the business
men of Norfolk only $S79.49, the bal
anCe coming from the county, and
when YOU take into consideration that
about half of this road had to be Gov
cred with clay before oiling, and note
the difference since the work has been
done, your directors feel that it was
money we'll spent, and the deficit of
| $275.74 in this work represents dis.
| tnct benefit to all
In May of this year your directors
deemed it necessary to employ a sec
rotary to devote his time to the club
work, and therefore succeeded i'll hav-
| ing enough pledged to do this, and it
might he we'll at this time to tell YOU
of some of the things your secretary
has been doing in the past six months
Ninety-two new members have been
secured to Jan. /, 1912, and additional
| Income of $50. 80 per month in the rev.
enues of the club has been secured.
An association of retail merchants,
| known as the Federation of Nebraska
| Retailers, has been organized and has
! increased from twentyeight to fifty
four members. \ rating on 3,446 peO-
| pie has been completed. \ collection
system has been established, and over
500 collection letters have been sent
out Seven hundred and twenty ac-
counts have been turned into the sec
retarys office for his attention; fifty
iold accounts have been collected; 500
circular letters to the farmers with
reference to sweet corn were mailed
from this office; 1000 chicken show
booklets, 800 corn show booklets, 1000
Norfolk booklets have been mailed out.
IN up-tO-datc file of tariff records is
being obtained. \ race meet and Il
corn show have been handled by this
office and some considerable time
| has been spent with the people who
have located with us this year. Sey-
Ioral conventions and commercial club
meetings in other cities have been at
tended, and the daily correspondence
and routine work of the office have
been kept up.