davidaulloa/AmericanStories huggingface dataset:
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14
AD YER Using TALKS
BY WILLIAM G. FREEMAN

Newspapers are the logical media for
manufacturers to use. General publicity
helpful, but the first effort should be
made in newspapers in as many localities
as the manufacturers can afford TO take
up.
The trouble with most advertising men
is that pay too little attention to be-
ginners-merchants and manufactures who
are compelled to start in a small way.
Coming to New York recently on 2
train from the south I met a manufac-
turer who has spent several hundred
thousand dollars in advertising, the
media.
This manufacturer is one of eight men
who conducted separate enterprises.
These men combined and capitalized
themselves in big way before starting
advertising campaign.
They felt that they should invest large
country in a general way thereby inter
esting dealers to handle their products
and creating a desire on the part of con-
sumers to buy them
They did not use newspapers
Finally they decided to take up com
munities and territories at a time, work
ing their sales force in these communities
while they used advertising in the local
newspapers.
The results were instantaneous, and
the business commenced to grow imme-
oiately.
The amount of money spent in newspa-
pers was much less than in the genera
media. but they got foothold in every
community they touched. and their ad-
vertising influenced the consumers and
entnused the Dealers
The logical way to introduce the pro-
duct of a manufacturer is to back up his
sales force in the territory where the
sales force is at work with newspaper
advertising.
The local merchant should concentrate,
as starter. in two newspapers if he
cannot afford more, and keep going IN
those two newspapers until he sees signs
of growth-and then he can spread out.
ITO be continued)
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14
THE LAWS DELAY.

There has been general agreement on
the mart of publicists and lawyers Win
+to contention of President Taft that
one Of the real evils in our body polltlc
l. +he DELAY that is common in the ad-
,,,inistration of justice Whenever
there is a meeting of the American Bar
Association, or meetings of the bar as
sociations of the several states, strong
resolutions are always adopted protest
ing against the laws delay. In one or
two states commissions are at work
making Investigations for the purpose
Of devising rules and regulations that
will exnedite the march of justice. Such
a commission. on q federal scale, was
contemplated in a bill which was pre-
scented to congress by the late Ed
Madison of this state, and which had
been given the favor of the president
And it is highly probable that congress
will take action along this line before
very long.
AS a matter of fact, this is an evil
which is generally admitted on all sides.
But no federal statutes or no state
statutes that may be framed to cope
with it will help very much as long as
tho LAWYERS continue to conduct their
cases as LDey nov w. - 49,
assembled, the lawyers will wax en-
thrsiastic over resolutions pointing out
the need for the expedition of justice.
Then they'll go over to the court house
and take two or three days to try
little civil case that could easily be
presented to a jury in as many hours
A criminal case of any proT lions is
dragged out to the point of exhaustion.
IF this statement is doubted by any
one. a visit to the Shawnee county
court house and attendance at the trial
of almost any case that is before the
district court will be convincing.
And it is reasonable to assume that
if lawyers will so procrastinate in the
actual trial of cases, they are equally
slow in their preparation, take all the
time possible in the perfecting of ap-
peals, and IN every step of the case
from the time of its inception until its
final adjudication.
Perhaps rules for legal procedure can
be framed which will give lawyers less
time in which to handle the various
stages of the suits entrusted to. their
tender mercfes. But a reasonable ex-
petition of justice will not be possible
until the lawyers reform their procras-
tinating ways, and transact all stages
of their lawsuits as promptly as all
other matters of business are handled
in these days of modernity.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14
POINTED PARAGRAPHS.

IFrom the Chicago Newsl
Some men are too Lazy even to indulge
in gueSSWork.
Call man donkey and he'll be JUS
titled in kicking.
One way to avoid being disappointed lr.
love is TO marry for money.
How the average man does like to see
the other fellow get roastl
A man f1atters a silly girl, but he usual
" marries q sensible one.
A fussy man is like cameI-always go
ing around with his back UP.
Poverty is no disgrace-but the same
cannot always be truthfully said of
wealth.
Follow other peoples advice and you
will always have something to blame
your failures on
Nearly every man lives to congratulate
.lself that he didn't marry the first
woman he ever loved.
The peacemaker may be all right, but
he is never appreciated by the man who
is getting the best of it.
When man begins to go downfall he
finds that the law of Rravitation and the
encouragement of his friends help some.
Few women would enjoy going any
where il it wasn't for the pleasure they
get out Of talking about it after they re-
turn home
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14
EVENING Chat
BIZ RUTH CAMERON,

Please write something" urges neigh
Dor Of mine, Aabout the woman who asks
you to do an arrahd for her when you are
going shopping and forgets to give you
the wherewithaI
oh no, don't mean that she forgets
1t permanently. She gives it to you when
you get back maybe, a day or two
later, but she doesn't give it to you when
she gives you the commission.
Maybe What she asks you to get costs
three or four dollars, and, of course, you
wouldn't dream of asking for the money,
but suppose your husband gave you just
flve dollars that morning to do few
little errands- You can see that several
of these little errands will have to go I'M
done if you subtract three or four from
five
Have you also met the lady?
1 suspect you have. for she is a very
common or garden variety dwell,
sponge" seems to me about the best
She is notably present in the summer
colony where she is perpetually asking
the working girl, who goes back and
forth to town every day, TO get her this
that little thing.
1 know one working girl who spent the
summer about thirty miles from the city.
and being one of the few to go back and
forth every day, was often loaded down
with bundles for these folks. Her finan-
cfaI experiences were much the same as
NV neirhhor's ana l,afrc q s,f,1 s,,tf,-cI,-
dependent her own earnings, there
were actually several occasions just be-
these so depleted her pocketbook that
she had to go without her luncheon.
l should think that anyone who was ac-
cepung such a gift Of time and strength
from another, would take pretty good care
not TO add a financial Inconvenience to
an obligation already sufficiently heavy.
For that very frequent person who can
always remember your face perfectly,
but simply can't recall your name" and
whose sad case was discussed in these
columns a while ago, a kind reader has
sent in this suggestion:
Write each new name which you wish
to remember on a card, spelling it out
letter by letter you do Long after
wards, when trying to recall the name,
out from your subconscious storehouse
comes the card into your mental vision,
each letter appearing plainly before you"
Try it.
] wonder how many people are uncon-
Scious SunshnerS?
You think that wonder needs translat-
ing? I suspect 1t does.
To be a 'Sunshiner'' means to belong
to the Sunshine society. The Sunshine
society is interna tional organization,
whose one purpose is to bring sunshine
into lives that lack IT. And not only to
the lives Of poor folks, but to lonely
people, old people, shut-ins, in fact, to
all shadow lives, whatever their rank or
station.
What I mean by being an unconscious
member, was unconsciously paying the
dues of this society.
For this society demands of its members
q very unique toll--simply this-one kind
act a day
AS an interesting experiment, suppose
you look back over the past week and tell
yourself whether it has qualified you to
belong to the Sunshine society.
Or would you find the dues too exact
ing?
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14
MIR. DOYLE AND THE LAW.


In his wrangling over the wages
that Topeka is paying out as char
! ity to many 1aborers. whom the severe
winter has thrown out of employ
ment, Mr.. Doyle, the state labor COM
missioner, appears to be striving to
make a mountain out of a molehlll-
The city figured that in order to pro-
vide temporary employment for the
largest number of men. so that the
money available could be distributed
around as extensively as possible, II
would be able to pay no hlgher
wage than $1.25 a day. And more
men than could be given employment
applied for work at that wage Mr.
Doyle stepped in and declared that
this wage was so low it was IN VIOLA
ton OF the state law which PROVIDES
that on city work no wages shall be
paid which shall be lower than the
prevailing rate of wages paid for sim
liar work that is done for private par
ties. There seems to be difference
of opinion between the learned state
commissioner and the city commits
sioners as to Just what the prevailing
rate Of wages is for the work in ques-
ton. All of that, though IS oeslde
the point.
1t is not likely that the trainers OF
this law ever thought Of an ener-
gencv arising when it might be per-
fectIv fair and square for city, or
county, to give men a lower wage
than the prevailing rate. Such an en-
Urgency certainly developed IN rope
ka. The city commissioners met 1t
in handsome fashion. There has new
er been any intention on their part 10
cheaper the labor market. They nave
no idea of making the city rate LOT
ordinary labor $1.25 a day Whlch lhey
are paying in the present emergency
No labor unions in the city have pro
tested to the city commissioners
against their action. Indeed, II mas
been the consensus of opinion OF the
whole people of Topeka that the city
commissioners did a fine thing III pro-
viding work at any kind of a wage lor
the many laborers whom the lhteI|e
cold and the deeply frozen ground
forced into idleness. The men VINO
have been glad to work for his $1.zo
A day stipend look upon the actlon u
the commissioners as a Godsend-
ONLY Mr.. Doyle, in the fullness OF
his rare wisdom, has seen III 10 op-
5act The law on the subject is very
plain to him. He must enforce 1t 70
the letter as he reads it, or else stultlty
himself in his own estimation. II
he gets the pound of flesh that he
thinks the law demands, large num-
Der of self-respecting laboring men
who have been delighted at the
chance to work for an emergency
wage. will be tossed with their fam
lilies on the shores of poverty the
city commissioners will be justified IN
contesting in the courts the right OF
Mr.. Doyle to interfere in the premises
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14
a EALSE ECONOMY

Gripping the army. for the sake of
saving a few million dollars a year, ac-
cording to one of the plans that has
been proposed by the Democrats of the
house OF representatives. will not be
likely to make much of a hit with the
people of the country, even though they
may be unanimous in desiring a re-
euction in The federal expenses. This
is especially true when as large, and
probably a much larger saving could
be made in a more economic admins
traticn Of the affairs of the army on
it's present b: sis Of strength.
As long as the rest of the nations o.
the earth hold aloof from signing dis
armament treaties, looking towards me
establishment of universal peace, just
so long will the United States have to
maintain it's army and navy as efficient
forces. Week in and week out of late
years the news has come from Wash
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14
QUAKER 0IEDITATTONs.
rF'rom the Philadelphia Record. I

IF'rom the Philadelphia Record.1
The golf girl is often invited out to tee.
A liquid glace is better than icy
stare
All work and no play doesn't make an
actor.
stitch in time viii often mend our
ways.
The fellow who rushes headlong into
things is apt to butt into trouble.
What profiteth it man to find fault.
if he is merely losing time thereby?
Many girl is old maid simply be-
cause she could never find sutton .
suit her.
A mans idea of perpetual youth is to
always feel young; a woman's is to al
ways look young.
It's wonder some people don't get tired
carrying around their good opinions Of
themselves
The fellow who wins the pot is apt to
think none are so blind as those who
won't see raise
Sillicus-s'Bjo is the most agreeable
man I ever met" Cynicus-''Yes, I don t
think Bjones ever had an opinion of his
own"
DO you really think the world has i'm
proved in the time that has elapsed since
the date of our discoveries" asked the
archeologist- Well replied the nero
man. II don't think the fatted calf has
TO suffer so much for the sins OF the
prodigal SON.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14
HUAOR or THE Day

'srhere is one thing which ought to
make women deputy sheriffs." What Is
that?'' Their facility I'm writing love
letters ought to give them plenty OF prac-
tice in making out writs Of attachment
Baltimore American.
How about the sermon2' 1.-The min
lister preached on the siIIfulness OF cheat
ing at bridge" You don't say Did he
mention any names2 "-Washlngton Her
aid
your boy is trying 10 write poetry. you
say2' "Yes." why don't you discourage
hin2r 1.-The editors will soon do that
washington Herald.
His Dying Request-Onicial (to barber
condemned 20 death)-ln an hours time
now, my poor man, you must prepare for
your doom. Have you any last dying
wish? Condemned Barber (savagcly)-
Yus. I'd like to shave the crown prose-
cutor.-London Opinion
First Hobo-Strange how few OF our
youthful dreams come true, amt it2 Sec
ond Hobo-Oh, / don't know. j remember
how I once yearned TO wear long pants.
most any man in the country.-LouisviIie
Post
Il want damages shouted the bruised
ana battered citizen who had just been
beaten up by his athletic rival. 7 think. .
replied his friend and adviser, after n
critical inspection, that II you look IN
the glass; you'H find you've got 'ena. -
Baltimore American
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14
JOURNAL ENTRIES

The man who smiles in adversely
probably doesn't feel as cheerful as he
looks.
X
Any number of folk believe that the
things money won't buy are not worth
having.
"
Winding their own business is sim
ply out of the question with quantities
of humans. They haven't any.
x X
Perhaps it's only the truth that
hurts, but lies. at least have a tenn
porary sting that's pretty painful.
X
Few. people are content if they
haven't as much, or just little bit
more, than their immediate neighbors.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14

Another girl. a slip Of a child Is
years old, was married to a man ten
years older in the Shawnee county
probate court the other day. Her par
ents consented to the wedding. Some
time Kansas will have a law that will
prohibit parents from permitting
their Infants to enter the state of
matrimony. And the sooner such
law becomes a fact the better it viii
be. There have been a number of
child marriages in this vicinity during
the past few years, and almost every
one of them has resulted unhappily
What else might be expected?
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14
THE FUGITIVE.

THE FUGITIVE.
When she returned to the clouded land,
She held sweet flowers in her hand;
Her eyes were bright
With a beaminE light
That none could understand.
Said they: Where, sister, hast thou been?
What hidden glory hast thou SEEM
What magic sod
Has thy white foot trod;
What song-filled groves of green?
Said she: I followed across the plain
To the gates of Love, to the gates OF
Pain:
BY one, by two,
All the rest went through:
But came back again
Lawrence Alma Tadema. IN the Liv-
ing Age.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14
FROM OTHER PENS
A RECORD OF AcHrEvEME

a REGOitD OF ALiilf4N I'M E4-N l.
AS to Mr.. Tafts administration, which
must be measured on nonpartlsan lines.
there is no occasion for apology. but IN
stead ample ground for commentator.
In what respect can It be shown that he
has been deficient I'm his loyalty TO the
public interest lacking in the Vigor
of his enforcement OF the laws2 Ills
oath was that he would preserve, pro-
tect and defend the Constitution Of the
United States" This he has done not
merely ito the best Of his ability.
as the Constitution prescribes, but with
fear1essnes s and a disregard OF question
able external influences and Interior de-
signs, which, I'm the long run, will prove
his right to wear the badge of high cour-
age. They say that Mr.. Taft is not pro-
gressive." Yet things that others aovo-
Gated, agitated and did not DO ne mas
written into the records OF facts. They al
leSe that he is not responsible TO popu-
lar sentiment, and yet no president or
our time has gone farther ana compellcd
larger results in harmony with the peo-
ple's wishes. They will tell you That
he is wanting in individuality and the
capacity to initiate. but the Gazette Times
respectfully challenges the production or
any recent presidents achievements, IN
other than war times, that can at all
compare with Mr.. Tafts I'm advanced ana
reformative legislation, accomplished IN
less than three years-and every lime OF
II II, IN spits 81 Sui ,ttit,,re reward him
Pittsburg Gazette-Iimes-
steel. TRUST DISINTEGRATION.
IL IS now ktUtIdll1 nu0NA HADf4 ANehN
the steel trust completed its process
of Indignation and monopoly in the ac-
QUESTION Of the raw materials-the ore
and the most striking feature OF the
Smith report and recommendation TO
congress IS in this fact that the show
ing that lit was not through superior
ability, efficiency or foresight, but sim
ply through superior command of capi-
tai as a result of mbination, that en-
abled the Steel trust to monopolize the
industry and 90 away with competition.
as Mr.. Carnegie himself. admitted Il
did.
Now it is found that by combination
practical monopoly sIpersedes competi-
ton and produces excessive profits
for the steel trust. Prior to this inte-
graticn there was competition without
monopoly. Disintegration is therefore
called for down to the point where the
natural benefits in the way Of efficiency
and economy in operation that come
from legitimate combination would 10
preserved. 1t viii be denied, Of course.
that the steel trust resorted to this in
tegration for any purpose Of "exces-
sive" profits. but the governments in
would seem to Justify and
require further action TO secure adjudi-
cation IL the disintegration is resisted
Omaha Bee
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14
REFLECTIONS OF A BACHELOR
TFrom the New York Press.l

TFrom the New York Press.
Principle is what a man talks; policy is
what he does.
You can be so nice to people that they
will only kick you for not having more
sense.
The reason the baby doesn't swear at
the stuff that is talked to him is not be-
cause it wouldn't be excusable-
A woman is too dull to understand why
1t is that when her husband could run
the house on half what he does Il costs
MIN to order a meal at restaurant more
than she could feed the whole family on
for week.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14

No wonder Mr.. Bryan is sore at the
money trust" He thinks that Wall
street cost the Democratic party mil
lion and quarter votes by running
the Democratic convention in 1904. In
other words if Wall street had not run
this convention, Mr.. Bryan would pro-
badly have been the Democratic no1ni-
nee that year instead of Alton B. Par
lxer Ha would have gotten that mil
lion anu d quarter votes that Parker
did not get, and his ambition to be-
come president of the United States
would have been realized. At least,
this is probably the way Mr.. Bryan
dsaraa st out
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14
DAFFYDHS
BY U. NOAL1..

If the night shirt is pas are the
pajama's?
(That's right Hit him again before
he gets up. Bravoi)
If and 6 are u why is it that
1145 is only a quarter of IL?
(Hello. central Gimme Informal
tion- What time does the O'Clock
train leave for Kansas City?)
If Harry North is the big fish at
the Majestic is Ira Herring?
CA horse, a horse. My kingdom for
street car fare.l
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14

Says Governor Stubs: Il have been
so busy with official duties that 1 have
not attempted to make any definite
plans for senatorial campaign" This
is probably the first inkling that has
come to Kansans that the activities of
Governor Stubs, in chasing around the
country to assist in the development of
a sentiment favorable to the nominal
ton of Colonel Roosevelt for the presi-
dency, ere Official duties concerned
with the administration of the affairs
of Kansas
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14

Regardless of the insistence of Ben
Lindsay, that everywhere the demand
IS paramount for making Colonel
Roosevelt accept the forthcoming Re
publican presidential nomination, the
Republican central committee of his
own state. Colorado, declared for the
denomination of President Taft by
vote of 1913 to 10.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14

With the abdication of the Manchu
dynasty, the fighting in China ought to
come to an end. But it probably will
not. The rebels. or many of them, have
found the sacking and looting of cities
to be such easy picking that they will
not desist from it until they are COM
PEELED so to do
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-14

Reports have reached Washington
that a coal famine at Nome, Alaska
has been relieved through turning
over to the inhabitants the coal sup
ply at an army post. Undoubtedly
the Alaska victims of the excessively
enthusiastic conservationists have re-
vamped the favorite lay of the ship
wrecked sailors and are mourning:
Coal COAL everywhere, yet not a
hunk to hurn' y