New-York tribune., 1912-03-24
ECONOMY IN MOTOR CARS
Advantages of Medium Sized
Car Are Manifold.
TIRE COST IMPORTANT ITEM
Greater Efficiency and Safety To
Be Found in Cars of Smaller
Dimensions.
IRE COST IMPORTANT ITEM
nv X. ". Olds.

What are the advantages Of the medium
sized car over the large one? As this IS
one of the most vital questions which af-
feet the great mass Of automobile buyers
everywhere, I will. IN the limited space
allotted to me, briefly touch upon few OF
the more striking points which favor the
de luxe moderate priced car.
In the first place, the medium sized car
is unquestionably the most economical.
There is a saving of from 90 to 50 per cent
in the purchase price. and when I make
this assertion / include motor cars vary
ing in price from s., 900 to 5000 which have
q seating capacity Of five passengers each.
This saving Of 30 to 50 per cent practically
applies to the replacement OF aXles,
springs, transmissions and other parts
and, with slight exceptions, tho rule OBJ
tains In the consumption of gasolenc and
lubricants. The rule also applies TO stor-
age, due to the larger cars taking up more
room and requiring more labor 10 polish
and wash them.
What is true in the saving Of the /pur-
chase price, in requirements and in storage
is equally true IN the vital matter OF tires.
A complete set OF standard Si-inch tires.
including tubes, for the REQ the Fifth can
be replaced, at the current prices, for ND
to s1Z5 To replace a standard set OF tires
on O. large car would cost between $3.50 and
sS75. This purchase price is about 800 per
cent greater than that OF the REQ. Then
Il must be considered that the life OF
set OF tires on the smaller car, mile for
mile travelled, is from 80 to 90 per cent
greater than on the large car. The
heavier the car the wider the ratio Of tire
upkeep becomes in favor OF the smaller
car. All things considered, IL IL safe to
say that the tire expense on big car Is
from three 10 five times greater than on
car Of the popular type of REQ the Fifth.
II il, therefore, plain TO the practical doc
tor contractor business man and business
farmer which car will give him the most
satisfactory service and save him the most
money.
Closely allied to economy is motor relia-
bility. good car must have set-there-
and-back ability. II must have strong
enough axles 10 take the average motorist
and his family on a trip from New York
to San Francisco and back without any
fear of a breakdown under normal condi-
tions. It's wheel base and road clearance
must be suited for high water bars In the
mountains and for other highway obstruc-
tions Our large nickel steel axles are spe-
cially designed for hard usage OF this sort
and should at least cover as many miles as
the highest priced car built in the world
So our big, easy riding springs. our
transmission. powerful motor strong sub
frame and specially designed radiator, car
buretor and positive ignition system are
designed TO meet any emergency on rough
American roads. All Of these strong feat
ures make for maximum reliability, and
when this is coupled with the greater econ
omy of the smaller car the conclusion 10
obvious.
Then there is the greater safety in the
smaller car. because 1t is more easily con-
trolled when traffic Is more or less congest-
ed. This is notably true in rainy weather
on slippery pavements, for in the smaller
car the danger Of skiddng is minimized.
Our flexible steering gears and powerful
brakes positively insure maximum safety
on mountains and hills. AS life and limb
are the most precious possessions OF man
and his family, the greater safety of the
smaller car should commend it to the vast
mass of motor buyers everywhere.
A motorist rarely cares to exceed twenty
or twenty-five miles an hour on public
highway The legal speed limits are fire.
auentIy much below this average. so with
a speed capacity OF forty TO fifty-hve miles
an hour, possessed by some good medium
sized cars, il is apparent that every argu-
ment favors the lighter and more econom-
ical car.
In our cars we have more power In pro-
norton to weight, and therefore greater ef-
6ciency With our large wheels, big
springs. lorg wheel base, luxurious uphol-
sterv and perfect balance I'm construction,
a maximum OF comfort is insured The
simplicity of our car makes unnecessary
am expert chauffeur TO operate it. IL
will 90 through deep sands and mud
whore heavier cars would sink to the
bub and get stuck. II earns more because
q caves more 1t takes you there and back
a. loss than half the cost of the bigger car
=, ,erfect safety and comfort. 1t is the
rov IN absolute motoring satisfaction FOR
49, r,ar who knows the value OF dollar
- to,. the man who seeks big value
a,,a t,goer results when buying an auto
a,,,In There is no necessity whatsoever
-. go, ,rom three to five times more Tor
H. nrrcbase and upkeep Of big car when
= s,nod reliable and readable medium sized
car viii comfortably and safely carry JUS.
as many passengers in the same iens'n oi
60 q, shout a third of the cost