The Detroit times., 1912-04-15

THE ENGINEERS WHO BUILT the levee along tho
Mississippi were eminent and honest men and they
were equally certain they would hold any foods that
might ever come. But this has been exceptional
season--and tho dykes have given way In places
WE WERE EQUALLY CERTAIN we had gagged
demand aright-thought might be over-sanguines
in fact But we underestimate the Hood OF orders
that have poured In increasing volume on u thru our
big branches and dealers and thousands OF SMALLER
but no less alert representatives. We arc swampeds
despite elaborate precautionsi
IT'S MOST GRATIFYING to sec how Flanders 20
has gained impetus with the years. Il 10 the story
marvel at the way that Car grows In demand selling
itself as fast as we can turn them OUT AND WAN
scarcely any effort on our part.
IT'S THE ENDLESS CHAIN principle at work on
mammoth scale When make good car we stare
1t. Every satisfied buyer tells three more-and each
of the three tell three others-and it grows at
wonderful rate.
FLANDERS "2o" ENJOYS that happy state today to
an extent greater than any other car. And because
there is more value-anore automobile more quality
of performance and better looks, than in any other W
25horse power in the whole world at the price!
AND 1T ISN'T CHEAP at any point Better steel u
not used in any automobile earth. Get that-any
regardless of price We the best the science OF
rnetaurgy and of automobile engineering can specify
IN APPEARANCES Is just what you have been
looking for, smaller edition Of highpowered. high
priced car. It looks $3,000-it sells for $500.
WE FIND TWO CLASSES of people, mostly buy
Flanders "20" cars.
FIRST: DISCRIMINATING FOLK who win not
have-will not be ina poorly-made, noisy,
under-powered and cheap looking car at any price
THESE HAVE WAITED for years for the arrival OF
car the of pride but moderate means could buy
and drive with pleasure. They found II In Flanders
go" as in no other light car. But these people
conservative too-they don't to take risks or TO
experiment with models.
so THEY WATCHED Flanders "20" thro three sea-
sons The first the usual discovery and corrective stage
like most other new models. Then she struck
her gait and for two seasons past she has been
steadily forging ahead till now she leads undisputed
THERE ARE TWO WAYS to buy an automobile.
One is buy cheap because 1t 10 cheap In price
and then pay in instalnents the difference between
that and the value Of q good car-in repairs and
have nothing.
THE BETTER WAY Is to determine just what 10 the
lowest price at which really first class 20 horse
power car can be made. Decide which car is backed
by the best reputation for quality and service after
ward Then pay that difference in the first place and
have not only quality but that in appearance
well as performance will be one your family viii be
proud to ride in.
THAT'S FLANDERS "20"-n you search the world
you will decide that way.
WHY, FRANCE BUYS Flanders "20s" to extent
greater than any other made outside France Ger
many also; Belgium, Italy, England. We exported
1000 Flanders "20's" last year. Of what other Amer
lean this be said2
EVEN THE GREAT EMF $50" does not enjoy the
demand abroad that Flanders "20" does The go II
essentially American product-nade for American
roads. The "20' accurately conforms to European
ideals and engineering standards-and In competition
with their own it sells as fast az we can supply them
APPEARANCE is worth while-is worth all Il costa
Beauty is than skin deep in a motor Has
to be made good to look good. tin car" cannot
but look "tinny."
YOU'LL FIND IT'S CHEAPER by the end Of the
first year to pay the $3.50 to 5000 and own
Flanders 20" that looks the part well performs
it-a car in which the repair and maintenance bills
are practically nl-than to pay less and get much
less. And have everybody know it too
BUT YOU'LL HAVE TO HURRY If you expect 10
get Flanders 40" this Spring There isn't hour
to lose. You may be too late now-your local dealer
may be sold up to his full allotment 90, can't
help him. Only way is to see him at once and get
your order in.
AND DON'T EXPECT the dealer, Just because you
have know him so long, to take verbal statement
order. He can't. We won't permit him for one
thing If he hasn't bonafde orders for every car he
has been allotted by certain date insist ON ship-
ping such elsewhere to dealers who heavily
oversold
FIRST SEE THEM ALL-hear all the salesmens
stories. Else you won't fully appreciate your Flanders
go" after you have gotten it. And you will never
know how nearly you came to buying the wrong car I
See them all Then decide and having decided delay
no longer-else you will surely be disappointed. as
more than 10000 persons a year ago.
REMEMBER THE STUDEBAKER GUARANTEE
and Studebaker reputation and service goes with
every car carrying the Studebaker name.