Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1912-03-28
lQllPR NAMES On
F0sT CARDS ARE
RETURNED
Immense Number Of Inquiries
About New Mexico Receis
ca at Cost Of Half a Cent
Each; $4,000 Cards Sent Out

4
That lo,ooo people have been sup-
piled with Information about New
Mexico as tba result Of the return
rost card plan a sci forth IN TINS
weeks bulletin OF the New Mexieo
Publicity association. which was Is.
sued this morning., The following re,
port from the bulletin shows IN a
striking manner The effectiveness OF
this publicity scheme:
From June lst, 1911, when the RE-
turn post card was pHt into use by the
bureau OF immigration TO dste. 35.l80
icaFds have been sent out to banks.
merchants. Wholesale houses. schools,
Estate officials. and individuals. for
use In their mali going outside of tho
state. This IN addition to the cards
laent ont In the regular burenu mail,
To date the bureau has been able 10
trace more than 10000 nance return.
ed on these post cards and each per-
sen with whom we have been put IN
touch in this manner q letter and a
set OF New Mexico literature has been
Isent To get In touch with this mum.
Der Of people by advertising IN news
papers and magaSinea would cost
many hundreds Of dollars. As il In.
the only cost has been the printing
OF the cards and the postage neces-
aary to send the cards out to- the va.
fions business houses and individuals
who have consented 10 use theih-a--n
total cost OF not TO exceed $50, or one
half cent per inquiry, The average
cost per inquiry from advertisements
lOf all classes run IN the best drawing
medi0ms. namely The Saturday
Evening Post. Everybodys and two
or three either large publications, cal-
culaled by the best authorities ON adj
vertislng, Ia SO % so cents per Ia.
quify, 90 the economy 20 New Mexico
Ia the return post card may readily
be seen.
The bureau OF immigration is very
anxious TO keep these cards in circm.
!ation and viii be glad 70 furnish
supply to all business houses profess
.Eionai men and fndivlduals---in fart.
eyerybady having correspondence cut
side the state, who will slip the Httif
card IN the envelope before sailing
They are addressed 70 the bureau OF
Immigration and the party receiving
the card only has 10 MI in the names
Of parties whom he Wishes to receive
Information about the Sunshine state.
stamp and mail Nearly everybody
win do this and we urge you 20 write
for a supply tO USE In your outgoing
lfnail IN this way wfthouf expenee
to you. you can do a great deal 10
/
state. New Mexico needs greater
population and this - your chance 20
lend helping hand
photographs and Data In Demand.
Ever since New Mexico was granted
statehood there has been a steady
demand for magazines and newspap
ers throughout the United states Tor
photographs OF farm and industrial
scenes, and for stories about farming.
mining aud other industries. During
the past month requests for such in
formation have become very heavy
and Il IL growing moro dithcult daily
Il meet the demands OF the various
publications. requesting information.
Tho bureau OF immigration NJ Al
buquerquo would like to get hold OF
good photographs showing industrial
and farm scenes Ia all the districts
OF New Mexico and can put same 70
excellent use. both In advertising the
state and the respective districts.
Also any data on crops. fruit, etc,
giving production per acre, cost OF
maintenance. etc, can be used ad-
vantageoasly In compiling articles
about the different districts. This
Is one Of the best forms Of advertising
and ms New Mexico Is q new state
and there Is a demand for information
the cost Is nothing ozcept Tor photo
graphs. You can aid your section rs
sending In aay data sou may have 81
interest