Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1912-07-12
WHY THEY BOOST
MaiI-0rder Cheap Magazines
Want Parcels Post.
GIVES THEM THE UPPER HAND
What Goes to Make Up Modern
Cheap Mssazine-What It Amounts
to In Home and Why People Should
Fight Bill.

| wonder If the country people
realize that 1t Is up to them to defeat
the Infamous parcels post bill?
Do they realize that the city news
papers and the cheap magazines Will
be on the other side of the fight, be-
cause they will be benefited by the
passage of a bill that centers more
buying power in the cities and hence
affords more advertising for publica-
tions emanating from the metropolis?
Do the country newspaper men
realize that this parcels post bill
spells ruin for them?
Do the country people know OF the
dangers that threaten them or are
they being allowed to sleep while the
monster of greed fastens its tentacles
upon country prosperity?
Have you noticed how the majority
OF great city dailies are standing for
parcels post-and have you noted the
editorial utterances Of the cheap
monthly that scavenger of business
that builds up an enormous circula-
ticn by giving away it's magazine for
few cents year that 1t may secure
big advertising ratesf
The cheap magazine with its thou
sands and thousands of subscribers Is
out for parcels post in every issue
telling the public what a fine thing It
will be and how the cost of living will
be reduced and so on, ad nausem.
Have you ever stopped to think
that whatever this sort of a magazine
10 for, you. on general principles,
should be against? How many OF you
have been bitten by answering ad-
vertisements in these cheap maya
zines? How many of you are getting
them without having renewed your
subscription? What do they need you
for except to swell their lists and lead
you to sending your money to their
advertisers and away from your home
town?
Have you thought of this?
How many of you hold stock now In
one or mere of these cheap maya
zines-and what would you take for
1t?
Did you ever buy anything adver
tised in your home paper, from your
home merchants, and get the same un
desirable treatment accorded you as
when you were duped by the advertfs
ers in cheap magazines?
Did the money you sent away in
answer to advertisements in maya
zines of this class ever help to edu
cate your children in the home
schools or pay for home improve
ments of any character whatever?
And what do you find in these
cheap magazines that are published
as feeders to out-of-town mail order
houses, that elevates and helps yol
in the fight for existence?
Charles William Burrows of Cleve
land, Ohio, describes one of thest
magazines as "a small body of litera
ture entirely surrounded by advertis
Ing" In this respect 1t resembles
railroad ham sandwich with the ad
vertising bread cut very thick and tn,
literary meat in especially thin slices
The situation is well summarized b,
Mr.. Dunno, who makes his genia
Dooley tell his friend Henesey: "Hen
esey, man. last night ! bought maya
zine intending to go home and afte
supper. light my pipe and sit down TO
a quiet ayenin's enjoyment Of the ad
vertisements. and do you know. man
twenty-five per cent of the domino,
thing was Just nothing but 'litera
choor'!"
And you, reader did you ever sto
to think how You are aiding a system
that is tearing down the home mel
chant? You are helping the mail OF
der houses by accepting such a shot
dy bit of literatureI
| What's in the average magazine O
this character?
On the first page is cheap, tive
color picture of woman's head wit
nude bust Maybe the head wa
used on a candy box and bough
cheap BY the magazine publisher
And 1t should be, for it usually |
cheap at any price. On the bottom {
the page Is strong-arm announc,
ment that the publication has s
many subscribers II makes the pnl
fishers head ache, and on the insid
of the cover page is an advertisement
for Spinkum & Spanks. dollar dow
and dollar month furniture with
coupon in the corner for
chrome by return mail. This is wher
you get something for nothing an
the city mail order house gets yor
name so they can lombard the eve
lasting daylights out Of your mail bo
Then follows a half dozen rages
bargain advertisements" that yo
may search from Alpha TO Omee
without discovering the bargain. an
the title page OF the magazine, opp
site which is an. offer to sell you
| MANY sharaa Of ataclr NO.. =.