davidaulloa/AmericanStories huggingface dataset:
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12
The Small Ad
BY Bert NJ. Moses


fcr good heading and at least a
ter type.
An advertisement set up in that style
is far moro attractive and readable
than one which is all display, because
IL h the style that the eye Is most az
customed to see.
Newspapers are always glad to get
these small ads because they lead to
bigger ones and make new advertis
ers.
They also make newspaper more
generally interesting for people want
TO know where to buy things, just as
much as they want to read the news,
was once employed on a newspaper
where the manager set me at the task
OF creating new advertisers by get
ting small dealers to begin with these
small ads
Before long / had a whole column
of them running, and then there were
two columns.
| used TO go around every day and
help each man with his copy.
Between us we produced really IN
teresting advertising news, and the
best part Of 1t was the ads paid tho
every time he desired II.
or course, small ad won't do any
good the second or third or hundredth
time If the first one Is misleading, bus
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12
ALIENS TWO SONS TOLD OF THE
SHOOTING.
One Testified Clerk Goad Had His
Gun Pointed at Floyd Allen
When Shooting Started

wYTHEvllle, Va- May 1.-Two
sons of Floyd Allen today took the
stand in defense Of their Pap" as
thy called him, on trial for shooting
up the Carroll county court. Victor
and Claud Allen. both Jointly indicted
with their father for the attack on
Judge Massie's tribunal, were sworn
by the defense.
one OF them, Claude, admitted hav-
ing shot In the court room.
when father got up" testified
Claude. II saw Clerk Goad standing
with his gun pointed at pap. be-
lieved he was going to shoot pap and
I reached for my gun. Before | got
II out pap fell and I started shooting
at Goad."
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

(By Bert NJ Moses, President Asso g..
citation of American Adyeriisers)
As a general proposition. ! would
rather run a small ad every day In n
newspaper than bigger ad once n
week
There is a certain continuous and
cumulative power to advertising of this
sort that is the basis Of permanent sue
cess
Small ads that are interesting and
that contain real news become "A sort
of fixed fixture and the public soon
learns to look for and read them, Just
as they look for the fashions, sports,
humor and fiction.
! don't mean "A little space filled
with a few lines of display type, nor
Pds that look like ordinary business
cards.
The kind Of small ads that pay and
bring business do not require more
than one display line, and that line is
tie one at the top.
They should be carefully written,
with "A view Of carrying what is called
"human interest"
The heading should be followed by
Il concise plain and still snappy state
nent Of what you have to say.
But be sure you really have a mes
81 &c to deliver before you deliver II.
In a space of, say. two or three
inches, single column, there Is room
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12
YOAKUN IS BOOSTING
FOR OKLAHOMA STATE
GREAT NEED FOR EXPERIMENT.
ING IN STATES PRODUCTS
SAYS RAILROAD MAN.

Four times during the past year
President b. f. Yoakum of the Frisco
has made some very complimentary
references to oklahoma, in pubic ad-
dresses and articles to current peri
odicals. The last of these is In the
anniversary edition Of the Manufac-
turers Record, in which the presi-
dent takes occasion to remark;
"Oklahoma is the home of all the
crops it is land of diyersihcation;
land Of industrial independence.
There is no more need for expert
menting in oklahoma. 1t has passed
the prospecting stage and while there
are boundess opportunities for agri-
cultural development there are also
ilimitabe opportunities for other
business undertakings. oklahoma has
a considerable area of coal land, and
its oil lands are the greatest in the
United States. New discoveries In
this direction are being made as fast
as wells can be put down. In 1903
Oklahoma produced 26 per cent of
the total oil production in the United
States. Along with the oil comes gas,
and manufacturing institutions are
Just beginning to take advantage of
the cheap fuel and the raw materials
available in this great young state
President Yoakum is not alone in
his view that oklahoma is destined
to experience as much development
In her manufacturing industries dur
ing the present decade as she did in
her farms and minerals in the past.
The farms guarantee perpetual near
supply of the raw material necessary
for the manufacturer while the ma
tural gas production-the largest in
the country quite effectively sup
plies the fuel problem, not to speak
of the immense oil fields and coal
mines. The high traffic officials OF
all the roads agree that the state has
passed the era when the money and |
energy OF the state are confined large
" TO agriculture and mining.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

First Church of Christ Scientist, IN
Tulsa announces a lecture on Chris
Gross C. $. b.. Of Boston, Mass, will
deliver the lecture. Mr.. Gross Is a
member of the Board Of Lectureship
Of the Mother Church, the First
Church of Christ, Scientist in Boston,
Mass. and therefore comes authoriz-
ed to speak on the subject. This
makes the tenth lecture Of this kind
given under the auspices Of the local
church. The public is cordially in
yitcd and the admission Is free.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

J. Truman NiNon has complete alb
stracts Of all leases filed in the lease
division OF the Indian agents Office,
and full text copies Of all removal Of
restrictions filed IN the recording d.
vision Of the Dawes commission
Room 2O5 Bliss Building. Hours to
II a. m, 1;3O to p. m.--Adv.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

At Bald Hill the Roberts oil COM
pany has completed No. II on the
Roberts farm in section 25-15-14 and
have a dry hole in the stray sand
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

For good second hand manila drill
ing cables, spudding lines, casing, tub
ing and line pipe call at on Field Sup
ply CO., Tulsa. ADV.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

]. I. Gillespie returned yesterday
from a trip to Ardmore, whore he was
the guest Of Governor Cruce on a tour
of inspection through the Ardmore
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

The Sabine Oil and Marketing COM
pany of oklahoma Oockwood) is
spudding for the No. 3, Bertha lib
low, section 2O-21-13, and the Rogan
OH company are doing the same thing
for the No. 5 Harry Rogan farm, Sec
lion 29-21-13.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

l.. c. Duffield has new car For
service in the field which looks to
be about he right thing for transpor-
tation Of bits and drilling tools.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

The Devonian-TTecla people are due
with the No. / test on the Morton farm
in section 22-13-13 about Monday. The
location is east Of Okmugee.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

Blank Books ana office Supplies at
cost. City Book Store. (adv.)
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

'.nf N' 'NliHhNN NNn hiNlAfN HNk
10 arm for the deep pay and viii let
it 30 at that
The TIger ON company has moved
the timhers on the ground flr the No,
! test on the Chupki section 36-
1911.
The Copan on company has also
moved tmbcrs on the ground for the
No, 1 ON the Doyle farm In section
2f-l3-1l,
Mullendick and McCrcaiy have a
rig up for 30, on The james Cuff
farm, section 8l-lS-l5, This test viii
be watched with great interest
The Deep Fork on company has
completed so. on the Hawkins farm
IN section 22-12-l3, and have % roo
barrel producer after the shot The
total depth is 1862 feet
In the Bird creek district the Re
serve OH company has made lo-
cation for 30 3 In section 9-2l-l3.
IL Is one location north of 40. 2,
Tho Booth OH company 40. ! JEFF
icrson farm. section 32-1N-l2, Is COM
pleted iu the Glenn sand and showing
for a 5O-harrol we'll
The Prairie on and Gas company
is building RIG for the No. ! Berry
hin farm, section lS-li-l2.
F G. Henderson whose home is IN
New York city and who IS one OF the
larger operators IN tie shallow sand
field, is here for a short business "trip,
Mr.. Henderson expec,s to take Eu-
ropean trip, sailing on May 29th from
New York. He has recently purchas-
ed property Of the Randolph OH and
Gas company and the Summit OH and
Gas company with 80 wells and $50
acres, all Of which adioins the prop
erty OF the Superior Oh and Gas com |
pany. which Is the name under which |
Mr.. Henderson operates. He expects /
to utilize the gas for the manufacture
Of gasoline and viii no doubt clean up |
good on the purchase,
VIM. Carnill, of the Hin oil and Gas
left last night for Battle
Creek, Michigan, and will no doubt
be greately benefited by the change
IN climate.
Robert Jordan is moving in to drill
4 test we'll in the northwest corner
IF the southwest of section 35-l9-t3, a
likely looking test and one which will
De watched with great interest Bob
$ a hustler and deserves to win.
The Artizzone and Moore test on
he Ben Scraper farm in section 32-
,2-l3, was drilled in Yesterday and
S dry at 1920 feet.
The Barry and Crayer well on the
oliver Berryhili land in section 1917
is a fishing job at 2lOO feet. It is
Intended to drill to total depth OF
1850 feet.
The Gladys Bell Oil company has
he best gas well in Berryhill pool.
/ was completed yesterday on the
stanford Berryhill, and is good for
10 million.
VIM. Hagerson is here from Robin
on, III.
ID. A. Nook and son, Roy, old timers
n the oil business, are here feom Ros-
veil, New Mexico.
l.. c. Duffield has a new car FOR |
ervice in the field which looks to ,
e about he right thing for transpor-
alton of bits and drilling tools.
The Sabine Oil and Marketing COM a
any of oklahoma Gockwood) Is +
pudding for the No. 3, Bertha Tib-
wv, section 20-21-13, and the Rogan
III company are doing the same thing
Dr the No. Harry Rogan farm, Soc {
on 29-21-13
]. I. Gillespie returned yesterday
rom a trip to Ardmore. where he was ;
ne guest Of Governor Cruce on a tour a
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

ID. A. Nook and son. Roy, old timers
in the oil business, are here feom Ros-
WELL New Mexico.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12
OIL NEWS AND COMMENT
Ia |. IL pnck
- ". II. Peek.

Jane Morgan farm ln section i-17-13,
north of the Pcuyman pool, It hay-
ing been struck by lightning. This
Is the wen that caused so much
trouble on account of collapsed cas-
ing at the bottom OF the hole and had
Just been put in shape for pumping
when the rig and belt house and most
of the tools We're destroyed. A SIN
guar feature Is that the we'll was only
considered good for about 20 barrels
but Just before the storm came on
started 90 flow and ~ course was an
easy mark for the lightning,
The Interstate Commerce commits
sion has Just made ruling refusing
the application of the railroad COM
panles. 10 increase the rate on crude
oils from outside points to The refin-
cries located In the OH city and War
rem Pa" districts. Some day this In
tcrsiate Commerce commission viii
receive fun and just recompense for
the good they are doing the oil men.
Every ctnt advance In freight rates
comes out Of the oil producer.
In Pawnee county the Gypsy Roes-
er ana Carter test on the Diem farm
In section 1S-21-S had showing for
so barrels In the Cleveland sand, bat
Is being drilled to the Bartlesyille
sand, and is now going along nicely
at about 1910 feet. on the school sec
ton I'm section bali, the R0eser
well is drilling al 1885 feet. and is due
the first Of the week in the Bartles-
vile sand. The No. 4 on the IIelmick
Il. NJ. Reese, trustee, located in the
southwest corner Of the properly
purchased Of Henry Roeser in section
rs also, had fine showing in a stray
sand and is now due about tomorrow
in the Partlesylle sand The Mime
tonla oil company has five million
Booker farm just south of the big
Booher gusher In section 1928,
Rabinoyltz and Travis, who recent
ly organized half million dollar cor
poration in New York for the purchase
of property in Oklahoma and In tho
Bird Creek district IN particular have
purchased the Shorty oil company's
SO-acre lease on the Gillian farm, with
one well and an offset to the L. $. oil
well to drill, for $1,000. 1t
looks like good purchase and Messrs. |
and Travis are conserva-
tive buyers.
The Oklahoma Iron Works has COM
pleted the addition TO the shop on
First street, which will give them the .
long needed additional space. The
new addition is 60 10 feet and Is
built at a cost of $500. Tulsa is
Justly proud of this home institution.
The Devonian- IIecla people are due
with the No test on the Morton farm
n section 22-13-13 about Monday. The
ocation is east of Okmulgee.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

1nsurcs GOODNESS by reason Of the dis
turbed air waves. And an electrical
Fan insures hundreds of revolutions
per minute. Any Fan OF this kind is
sufficient TO keep a large room fairly
cool on the hottest day. 1t is the
cheapest kind of cooling apparatus.
We have them In all szes-for home,
office, store or factory. Practically
inexpensive.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

Til past week has been quiet one
owing not only 10 the severe rain
storms, but as often happens, few
wells We're completed compared with
the great number now drilling, The
neXt few days, however viii show a
decided increase in completons and
there VIII be much news TO report. As
a whole the outlook is decidedly prom
ising, the advance in price just about
offsetting the natural decline in pro-
ductiOn at the wells.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

South Of Tulsa the f. A. Baker No.
4 on the Melissa Thomas farm, sec
tion 2S-19-l2, is good for ten barrels
IN the shallow sand,
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

VIM. 1agerson is here from Robin
son, III.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

Dr, Larkius ostcorlth am Durable
diseases treated, ol5 o. so. Main
Phone 1914.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

Chas, shaffer lost the rig on the
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

has a rig up in the northwest of the
southwest of section 36-lG-l6.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

The Gladys-Bell Oil company has
the best gas well in Berryhill pool.
1t was completed Yesterday on the
Stanford Berryhill, and is good for
80 million.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

The Oklahoma Iron Works has COM
pleted the addition to the shop on
First street, which will give them the
long needed additional space. The
new addition is 60 10 feet and Is
built at cost of $500 Tulsa is
justly proud of this home institution.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

w. S. Rhodoharecr aud wife of
cleveland, okla are quests at the
Hotel Tulsa during lhr Bankers con-
Ncntlon.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

VIM. Carnill, of the Hin oil and Gas
company LEFT last night for Battle
Creek, Michigan, and will no doubt
be greately benefited by the change
IN climate.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1912-05-12

The Barry and Crayer well on the
Oliver BerryhiH land in section lS-17-
10 is a fishing job at 2lOO feet. It is
intended to drill to a total depth OF
1850 feet.
New-York tribune., 1912-01-18
ADVANCE SALES ARE HEAVY
Overland Company Now Has
$4,000 Orders on It's Books.

Since last January's show there have
been many interesting changes and de-
velopments. There have been failures and
some new companies organized, and nat
urally change in the standing Of many
concerns pertaining 10 quantity production
and gross business. An organization which
has shown a remarkable increase In gross
business Is the WHY'S Company,
makers Of Overland cars. According to
George W. Bennett. the general sales man
ager, this concern shows a 81 per cent In
crease in shipments for the first three
months of its 1912 fiscal year over the
same period last year.
I'VE have now twenty-eight thousand
orders on our books, and more coming in
each day." says Mr.. Bennett. "Our orders
come from every point of the compass, not
only in this country, but from every civil
ized land. Our export business has In
creased 100 per cent. We will ship seventy
five hundred cars abroad this year. The
enormous business which has come 10 the
company is due TO building high quality
car at lowest cost, through efficiency sys-
TEN and quantity production"
New-York tribune., 1912-01-18
INTEREST IN WORM DRIVE
Novel Form of Propulsion Shown
Clearly by Pierce Arrow.

The worm drive as a subject for discus
sion among truck users and makers has
been live one for year past, or ever
since the Pierce Arrow company announced
it's adoption of this type. Most people have
been handicapped, however, in any talk
there might be because Of not having had
an opportunity to examine the actual gear
at close range. Even the novice is familiar
with the chain drive, and bevel gears have
been shown by the dozen at the various
shows but the present exhibition at Madi-
son Square Garden is the first at which an
actual worm gear with the diferential In
nlace has ever been shown.
Az the Pierce-Arrow exhibit the housing
has almost all been removed, and the en-
tire wheel and worm may be seen. A crank
has been attached to one end of the worm,
and by turning It the entire WORKING OF
the model may be seem As an educa-
t,onal factor the display has been apprecl-
sted bv visitors at the Garden as 1t mas
been surrounded by observers almost every
ro,nute since the doors opened.
New-York tribune., 1912-01-18
BUSY WEEK FOR SWIMMERS
Four Meets on Gard That Will
Count in Seasons Results.

Eastern swimmers will have busy
time Of IL this week. Four important
meets are scheduled for Friday and Sat-
urday, and they will have considerable
influence on the seasons results. On the
former date Columbia and Pennsylvania
will battle in Philadelphia, while Yale and
Cornell will meet at New Haven. On Sat-
urday Cornell and Princeton come to-
gether in the Brokaw natatorium. and the
leading middle distance swimmers of this
district will compete for the 220-yard met
ropolitan championship under the dlrec-
ton Of the city Athletic Club.
The Columbia Pennsylvania meet will
show whether or not the Quaker watermen
can hold their own in the race for the in
tercollegiate titles Early last fall Kist-
Ter. the COACH frankly expressed the opin-
ION that his boys would not count in the
tournament, but since then he has devel-
oped some good sprinters and there is no
doubt that If Columbia is defeated tho
Red and Blue will have a fighting chance
Interest in the Cornell-Yale and Cornell
Princeton meets will centre in the per-
fOrmanCes Of the candidates tor individual
honors, most Of whom are on tho Prince
ton and Yale squads. From these a fair
estimate may be had of the prospects Of
these two colleges, whose teams arc equal
favorites for the swimming and water polo
titles.
The metropolitan fixture is attracting a
good deal of attention, for the city Ath-
letic Club feels confident that II has at last
found the men wanted to defeat the rival
Mercury Foot swimmers. Richard Frizell
and r. NJ. Ritter are the ones counted on
to turn the trick and 1t is possible that
one or the other will capture the title.
II is true, however, that Nicholas Nerich,
Bud Goodwin and James Reilly, OF the
New York Athletic Club, and J. p. Mantell,
of the West Side branch OF the Young
Mems Christian Association, who will op-
pose them, are moving faster than ever,
Otto Wahle, of the swimming committee
OF the Amateur Athletic Union, has sug-
gested that in view Of the impossibiity
Of deciding the race in one heat, It will be
best to hold preliminaries on Thursday
and the final on Saturday. AS the contest
ants are in favor of the suggestion, It may
be acted on.
New-York tribune., 1912-01-18
NEW MOTORING MAGAZINE

The first number of E. +. Schwarzkopfs
fortnightly magazine, "By Land and Sea-"
has just appeared. The publisher and ed
itor OF this new travel and motor magazine
is well known In the automobile world as
the former publisher and founder Of The
Automobile Magazine" Automobile Top
les" "The Club Journal and OF several
automobile dailies that have appeared In
conjunction with general automobile expo
sitions here and In Chicago He also pub
lished the Motor Cyclopedia."
The publication is a general travel maga-
zine, as its name suggests. The leading
article. by Edouard Noreme. tells all about
the winter carnival of Switzerland, with a
series Of unusually attractive illustrations.
This is followed by articles on California
and Porto Rico by Mary Edith Griswold, a
we'll known California writer, and Edwin
Emerson, whose articles on Porto Rico
have attracted attention in "The Century
Magazine" and In '"rhe Review of Re-
views" There is also a very well Illus
trated description of river life in China by
]. +. Jewell. a pseudonyme of James j.
Archibald, the war correspondent. All these
travel articles are followed by special notes
giving specific information useful to trav-
ellers concerning the main points and re-
gions covered by the writer's.
New-York tribune., 1912-01-18
ADVERTISING MEN AT GOLF
Scotch Foursomes Open Tourney
on Pinehurst Links. .

Pinehurst, n. c., Jan. l7.-Preceded by
numerous informal events, the advertising
golf tournament was begun to-day with
Scotch foursomes. These were intended 10
assist the committee In placing handicap
on contestants for the more important
match play rounds of the week. which
start tomorrow with the qualincation
round.
Prominent among the contestants to-day
was Secretary of the Interior Walter |.
Eisher. who is the frequent golf companion
~ president William II. Taft at Chevy
Chase First In the big field OF fifty-four
na,rs were II. S. Paine and C. F. Bacon Oh
noston. who scored 1O2 net, playing with
tandjcap OF seven strokes. A. w. Eriek-
son Of New York, and Walter Smedley OF
philadelphia (hve), and ]. r. DIX, OF New
York and ]. T. McGreenery, OF Boston
ls,ghn tied for second at 1O5. the remainder
~ the field close up and punched in numer"
GUS ties -.
other events include a one-club team
match. a bogey handicap and approaching
and putting contests and bogey handi-
can for the women. Numerous other spe-
c,aI events held in connection with tho
match nlay rounds will mark the week.