The Detroit times., 1912-11-14
PLEADS FOR HONEST
AUTO ADVERTISING


models" c.. w. Bennett, vice-presi-
dent OF the Wiilys-Overland Co., was
the last speaker. the subject OF his ad-
dress being. Multiplicity of models. :
The convention adjourned at 1880 un-
Gil the afternoon session at o'clock.
Mr.. Chalmers address was OF chief
interest. His plea for honest adver-
Using was received with deep thought
The public received candid considera-
ton from the speaker.
"The public gets It's impression OF
the automobile business. as whole,
very largely from our advertise
ments," he said, and therefore, IL
seems to me to be OF the utmost i'm
portance that we try, all of us all oil
the time, to put out advertising that
has the. qualities OF honesty and sin
certify and simplicity. don't believe
that the public is. fooled one bit by
misleading automobile advertise
ments.
For example, I don't believe that
the public thinks that anyone sells
an output OF thousands OF motor cars
IN "a hours time. believe the pub
lie IL we'll enough informed now TO
know the. difference between esti-
mates OF dealers and contracts OF
custewers.
Il believe the exaggeration than has
taken place In the past, and which Is
taking place today In some few In
stances. Is hurting our business II
has In the past encouraged people TO
20 into the business who were neither
fitted for II nor had capital enough
to finance It, and the character OF
some OF this advertising gave the
whole business more. OF the phase
OF the Coney Island circus than
should be given by the third largest
industry In the country.
The sessions OF the convention are
for members only. A banquet to-
night Is the chief gala event of the
meeting. The feed will be held In
the Pontchartrain. Abner X. Larned,
former president OF the Board OF
Commerce, will be the toastma1er
and among those who will speak are
Mayor-elect Oscar b. Marx, Homer
Warren, Ebert Hubbard George T.
Moody, Hal Smith and John G. Wet
more. Reservations have been msue
| for 200
A number OF railroad men shipping
the cars of the manufacturers planned
to meet with the autcs1obile men tnis
afternoon for the sake of encouraging
cooperation in the matter OF handling
shipments.
The program or the afternoon SEES
sion is as follows: The commercial
car" s. ID. Walden, vice-president
Packard Motor Car Co.: Relation OF
| the volume OF motor carriage business
| to the volume OF commercial car busl-
ness" David Beecroft, editor Motor
Age: 'Injudicions. methods OF selling
commercial vehicles" NJ. l.. Pulcher
Federal Motor Truck Co.; Why all
manufacturers should use the stand
/ ard warranty" A. l.. Pope, Pope Man
ufacturing Co.
! Yesterday was devoted to meet
| Ing OF the executive committee. The
following were present: w. K. Metz.
ger. president: 8. ID. Waldon, w. q
| Leland. w. T. White. Roy ID. Chaplin
| Alfred Reeves, L. II. Kiddredge, Hugh
Chalmers. H H. Rice, @. w. Bennett
Is. A. Miles, j. c. Marvin, II. w
Perry.
The following were admitted to
membership: August Becker. of the
LippardsStewar Motor Car Co., But
falo: p. ID. Wagner, General Vehicle
Co. Long Island City, N. Y, and Hor
ace 8. Dillerl. Lauth-Juergens Motor
Car Co., Fremont, o.
The disagreeable weather deprived
the auto men OF some sport that hac
been planned for "Wednesday after
noon. The auto polo promoters In
tended 20 stage contest but ths
weather prevented.