New-York tribune., 1912-01-07
lN[R|CA LEADS WORLD
). Country Equals United States
y in Auto Manufacture.
anNDERFUL ADVANCE MADE
...,rtic Strides and Much
progress Noticed in Last
Five Years.
~ John y. willys Overland

.,over,ihie evidence has repeatedlv
.-esertcd TO demonstrate that Amer
We the world IN automobile manu-
Twelve years Of progress since
,.sirs of the first automobile show
" sought about a wonderful advance.
- =, that time the progress was COM
S.,irslv slow, but during the last FIVE
-. risartic strides have been made by
NJ organizations that have been maxi
- marketing American motor cars
g Industrial CAPTAINS, great engineers.
~ uorkmen and the finest ~ machn-
A,ve al contributed 10 the almost per-
ar ~ to-day. The automobile is no
=, luxury. hut has become neces-
ransiuE in usefulness with tho rail-
telephone. steamboat and telegraph
wing becomes q necessity that bridges
s..,co and annihilates time
/. materials the merits Of the American
/. have advanced wonderfully. the steel
a ,'hcr articles used having been i'm
.,5 until they supply tho maximum Of
sasr.v For quality, the American
,,- whether he builds car at 500 or
,N doNs his hat 10 no one. Cars such as
1. overland. selling az from $3.50 to $2.O0o,
,,psy> have revolutionized the industry
: have done much 20 popularize tho
-,~iran car Foreign makers cannot
.-,s,. with such cars even I'm their
country. because thcy cannot produce
enormous quantities and consequently
not buy crude materials AZ rock bot
= prices
~
- cars improve. Ahother the improve
..,i has been in steel, leather. wood, rub
:. o~ uaint Naturally. prices have not
q, down with a thud, as the public
,rM IKE. but II has been because better
:, we're being built. There is not likely
.he very much reduction in the price of
So- cars I'm the future because the price
new materials has been coming up con
s-shfv. ofsetting in a large degree the
l,.ras.d cost in manufacturing which
-~sz f-or-. greater production. The pur-
..,sr can feel assured. however. that
! American builder Is giving him the
~ machine in the world at tho price.
7esstuis,s and foreign manufacturers
-r declare tnat because of the rapidity
IN which the American factories are
olar..E cars tho best In finish and de-
gr i- neglected This Is a fallacy. as is
-r-u--6 ~ the workmanship and finish
nearly an tho American cars. Higf
-.Gr workmcu. together with tho higl
,ss r.a euiuory with which tho moderr
-er..u factories arc equipped. tend tc
ag cars through Al a rapid pace witt
-s maCbiuad so that Standardization
nj 'orcharCeabiiity are among th'
s,ures that recommend the product =
i e most discriminating purchasers.
i iro-- or Eve years ago the buyer wa
/, .~r~ Of securing duplicate parts, ba
+. reverse is true to-day. The buyer OF
"a car may desire parts to replace th"S'
p, have become worn, but no wants
low that they can he obtained ana lur
,rworo that they will iii. People Wh'
IN a position TO study the automooiI'
.sgsfrv and who are well acquainted witt
mast make the prediction that l'l2 WI
down in automobile history as IN
tateyt since the inception OF the autO
ohio i'm this country. II - Sale 10 Pr
~tAhat two hundred thousand cars WI
y 'w4dc and sold in this country durlh
Trolr value will be S2JODOeg.