Arizona republican., 1912-06-28
HELP THE MAN
 WHO HELPS YOU
Philosophy of Patronizing Home Industry Is More Far Reaching Than the Individual Transaction;
 It Is Only Cooperation

maxim to follow is, Spend your money where you make it," or to state it in the old fashioned way. "Patronize | home industry"
 In practicing such a rule it is un- derstood that it's application should be l elastic and in a more modified form it is interpreted to mean that so long as a home merchant or manufacturer | sells his goods anywhere within req son the home people should patrOniZe 1 him. It may cost a little more to pro- ] duce a certain thing at home than it does somewhere else but if the differ | ence is not so great as to be eXtor- | tiOnate, the people can well afford to patrOniZe home industry If better 1 article is required or can be secured | somewhere else, then one should not deny himself merely because he can- l not get it at home, or if a home deal CT becomes a trust or rObber he should be busted" the same as any other trust, but such cases are not com monly met with.
 Reference is made particularly to such lines of goods as groceries or small general merchandise articles or
 
 mail order houses which constantly drain the country sections There are many people in this as well as every other section remote from the large cities who send thousands of miles for not only their novelties but the com mon necessities of life just because they can save cent or two a pound or a yard over and above the freight l a Th of iC to the mere matter of patriotism, or pride in the home town, but it has a direct economic value in the business prosperity of the community. It is the home merchant that creates the market for all that the farmer raises or the home manufacturer produces It is the merchants and manufacturers of the city who employ all it's labor and provide the pay rolls that in turn find their way to the farmer and even though the local prices be a trifle higher than the prices in some city thousand or two miles distant. the man whose revenue comes from the local business men directly indi- rectly can afford to pay them.
 The same thing might be said of many larger lines of merchandise. sold
 
 irresponsible travelling salesman who has no local headquarters. The sale 7 of vehicles in quite in point. Annual ly representatives of one or another so-caIled vehicle houses visit not only this but all remote parts of the coun try representing themselves to be manufacturers and selling their ve- hicles at manufacturers prices, their battle cry being to eliminate the profits of the middle men," Though there are some exceptions these agents are generally men who have just capi tai enough to have a consignment of cheap vehicles made to their order. by some big manufacturer. with their own brand or no brand at ali on them. made of the cheapest materials pos sible and painted up to look attractive when new. It is generally found that they are sold no cheaper than vehicles of the same quality are sold by the . local dealers, if indeed the local deal CTS should chance to carry goods of that sort, for usually he does not. Then with the expense of personal solicitation and sale and the losses ensuing on time payments it is found in the end that the man who buys the vehicle gets the worst of it. It is worn out before he gets it paid for while one of reliable make bought through a local merchant who has to make good even at a little higher price, is practically as good as new.
 The illustration might be carried through many lines in the same way but the essence of it all is that local competition in the same lines general ly keeps prices down about as low as they should be in any commodity on dependable goods, conditions being taken into account, for one dealers extortion is his competitors oppOr- tunity and both of them know it. And the local dealer in every sale is playing for another one He wants to make good.
 But a broader way of looking at it is the principle itself. Admittedly any thing can be secured at the factory at less cost than thousands of miles away. But if everybody bought his goods in the factory there would be just a few big manufacturing and wholesale mail order centers in the country and instead of prosperous towns and cities all over the west there would be nothing but big depots and a few postOffices and banks through which to send away the money. All the rest would be the huts of the peasants, for the country folk would all be peasants instead of lnde- pendent dgnified citizens. The mail order house is the model machinery for the encouragement of concentra : tiOn in all things and the enemy of distribution. development and the up building of new territory. The race cannot get back to the soil by sending all it's money direct to the centers of industry. The larger part of it gets there anyway but it should be allowed to "percolate' back rather than to go in a chute.