davidaulloa/AmericanStories huggingface dataset:
Newark evening star and Newark advertiser., 1912-06-20
Others Failed But
the Appliance Cured
C. e. Brooks.
Marshall. Mich.

C. E. Brooks.
Marshall Mich.
Dear Sir
Your appliance did all you claim
for the little boy and more, for 1t
cured him sound and well. We let
him wear 1t for about year In all,
although 1t cured him three months
after he had begun to wear II. We
had tried several other remedies and
got no relief, and I shall certainly
recommend 1t to friends. for we surely
owe 1t to you. Yours respectfully.
'WM PATTERSON.
No. TIT 3. Main St. Akron. o.
Newark evening star and Newark advertiser., 1912-06-20

la grippe and coughed great deal
but 1t held all right. Words cannot
express my gratitude towards you and
your Appliance. VIII recommend II
to all ruptured people.
Yours sincerely
Bald Prairie, Texas. j. Il. LONG
Newark evening star and Newark advertiser., 1912-06-20
UNITED STATES LEAGUE

At Richmond Richmond 5; Pitts
burgh, 3.
No other games scheduled.
Newark evening star and Newark advertiser., 1912-06-20
NATIONAL LEAGUE

YesterdaSss Results
New York. 6: Boston. 5 ten Innings
Brooklyn, 5; Philadelphia, q.
Games Today.
New York at Boston.
Philadelphia at Brooklyn
Chicago at st. Louis;
Pittsburg at Cincinnati.
BOSTON, June 2o.-The Giants ue
feated Boston 6 to in ten-ini,iiis
game yesterday. 1t counted as mar,
Guards fifteenth straight victory, a.
the score was a tie when he went ih.o
the box during the eighth INNING,
his work in the final inning prevented
Newark evening star and Newark advertiser., 1912-06-20
TRI-sTATE LEAGUE

Harrisburg, II ; Atlantic City. 3.
Wilmington, s; Reading, o.
Trenton, 1s; Johnstown, 8.
hllentown. h; York. 4.
Newark evening star and Newark advertiser., 1912-06-20
BROWNS SATURDAY BOUTS

At Browns gymnasium Saturday
night Marty O'Brien will meet Jack
White in the star bout of ten rounds.
Both boys are from Jersey,
Newark evening star and Newark advertiser., 1912-06-20
Orioles WALTON Champs.

BALTIMORE. Nd, June 2O.-The
Orioles beat the Hustlers two straight
here yesterday by respective scores
of to and 8 to 6. The scores;
Newark evening star and Newark advertiser., 1912-06-20
Remember

/ send my AppIIcanca On .u,.,
prove what | say is true. You are 70
pe .me 5adEe. Fin out free coupon
Newark evening star and Newark advertiser., 1912-06-20

Totals :. .s5 16 q 9 Totals Al is 2

+Batted for Frill in the fifth.
Runs--Meyers 2, O'Hara. shaw, Jordan.
Bradley Mcconnell 2, Holly, Bemis 2.
Drucke; Barrow, Kelly, Deininger 3, Pur-
tell.
Errors-Breen, Delninger, Frill.
jersey = city ;'.'.. .....o Q / . . Q 5 Q Is
Newark evening star and Newark advertiser., 1912-06-20
AMERICAN LEAGUE

Yesterdays Results.
Boston, 5; Nav York, 2
Philadelphia, q Washington, 1.
Philadelphia, 4: Washington, 3.
Cleveland, 3: Detroit. l.
Chicago, q st. Louis, /.
Games Today.
Boston at New York
Washington at Philadelphia.
st. Louis ut Chicago.
Cleveland at Detroit.
Newark evening star and Newark advertiser., 1912-06-20

Tlree-base hltS-E. LInmtTInHH IUl=
Inns Smith Stolen Kirkpatrick,
Stock. Truesdale @ Brockett. Bases on
balls--off Bell 2, off Me.rigue l, off Brock
EFT /. Struck out--By Bell 2. Sacrifice
hit-Bernard. Sacrifice fly--Sehirm, Hits
-of McTigue, in one inning; off Brock
EFT, 10 In seven innings Double plays
Stock and Truesdale; Brockett and beck;
Pissed baIl--Roth. Umpires--Doyle and
Byron. Time-1h 35m.
Newark evening star and Newark advertiser., 1912-06-20

BALTIMORE.

Totals rs Z 81 s. Totals -. .36 8 "a 16
$Batted for Jones In the fourth.
Runs-Murphy, Walsh, Gettman, Parent,
Maisel; Batch.
Errors-vickers Dolan, Lelivelt.
Baltimore ........ 0 3 x-5
Rochester ........ 0 VI
Newark evening star and Newark advertiser., 1912-06-20
Second Game

Totals 20 927 nj Totals ..sS 1s "a is
Runs-Atz 2, Shean. Lathers. Drake 2,
Perry 2; Connolly, Purtell, Viebahn.
Error--Cunningham.
Providence .....5 0 2 0 0 0 1 o KS
Montreal .......0 0 0 l 0 0 IL o.
Newark evening star and Newark advertiser., 1912-06-20
Second Game.

Totals. 80 81 9 Totals. 81 ia Z
Runs-Murphy, CorcOran, Walsh, iett-
man, Schmidt, Parent 2, Maisel; John
son Ward 2, Jacklitsch Q, Clark.
Newark evening star and Newark advertiser., 1912-06-20
s Lead Cut BY
Orioles Double Victory

Errors-schmidt, Parent; Conroy, spen-
Ger, Hughes.
Baltimore ..... 0 3 0 0 KS
Rochester. 4 0 % 0 0 0-6
Newark evening star and Newark advertiser., 1912-06-20
Recommend From
Texas Farmer
c. e. Brooks,
Marshall, Mich.

c. e. Brooks.
Marshall. Mich.
Dear Sir:--
l feel It my duty to let you, and also
ell peopie afflicted as was, know what
your Appliance has done for me. have
been ruptured for many years and have
got any relief until / got your Appii-
ance. I put II on last November, but
hae vcry little faith in It, but must
Gay l an row cured. I have laid 1t
nway--have had II or for two weeks
and doing. All kinds OF farm work WITH
ease. While ] was wearing It. / has
Newark evening star and Newark advertiser., 1912-06-20

PROVIDENCE, MONTREAL. .

Totals 30 724 8
4Batted for Akers In the eighth.
Runs-Perry. Schmidt; Yeager
Errors-Shean; Keleher, Purtell.
Providence ..... 0 0 0 1 0 0 o. x-2
Montreal ....... 0 0 0 0 0 III
Newark evening star and Newark advertiser., 1912-06-20
BOX SCORE OF
YESTERDAYS GAME
NEWARK.
Totals .35 13 27 10
Metals a. 10 "a /:

Runs-Kirkpatrick, Collins 2. Vaughn
w. Zimmerman 2, Smith; Stock McAi
lister McCabe. "a NJ
Errors- Kirkpa trick, Bernard, Il. Iim
Newark evening star and Newark advertiser., 1912-06-20

L of which he wants to stage on
lly 9, with Jimmy Gardiner. of
well. Mass, opposite him.
Greene County herald., 1912-12-13
MADE MOST PRETTY TEA TRAY
Economical Way by Which Needed
UtensiI Was Made to Do Duty
for the Household.

A novel and most economical way
to make a pretty tea tray was discov-
cred by a girl who is very clever
with her wits and her fingers. She
first purchased for 40 cents a large
oval picture frame from a secondhand
store, securing a very good bit of
natural old woodwork. Then with a
bottle of stain, some sandpaper and a
little varnish she polished up the
wood to look like new, then screwed
on two brass handles, one at each
end, afterwards cutting a piece of
pretty cretonne the same size as the
glass, and pasting it smoothly where
the picture would ordinarily go. Gov
ering it with the boards that belong
to the frame, tackled securely into
place, the entire back was then COW
cred with piece of felt, and she
found herself possessed Of a most
fetching tea tray, which in the shops
would cost from $5 to So.
Greene County herald., 1912-12-13
| ADVERTISING
~ TALKS
ADVERTISING or RETAILER
Service Behind Publicity Makes for
Big Success, Declares n. M.
Goddard.

No merchant worth his salt can fall
to realize the practical advantage to
his business of truthful talks In the
advertising columns Of the newspa-
pers The question that he must set
tie today is how much advertising he
should carry. For modern business
Is a science and high power efficiency
alone can keep the local business
man from being run down by his COM
petitor
He must be live wire, and to re-
main live wire his store and its Of
ferings should have a drawing" dis
play in the daily newspaper. That Is
the only medium that will tell the
story of service and merchandise and
tell 1t fresh every day.
The national corporations and de-
partment stores have almost solved
the problem of distribution by extern
sive advertising, but what about the
retail merchant. the "one line" store?
Can it compete with the national ad-
vertisers, with the giant department
stores?
Yes, decidedly, and with most ed
flying returns for the trouble" re-
plies Horace M. Goddard. advertising
wizard and head of the Retail Ad-
vcrtisers' service of New York, and
presents conclusive arguments In the
form of increased financial returns.
One firm had strengthened its busi-
ness 162 per cent. in one year by per-
sistent, consistent, and truthful adver-
tising on a paying scale.
What is needed to put the retail
advertising on as high a plane as that
now occupied by our best national ad-
vertisers?" said Mr Goddard. "The
retailer must be taught to think of ad-
vertising, not as an expense, but as
an investment. He must be shown
the wisdom of making definite yearly
appropriations, based on a correct per
centage of his gross sales.
Because the one line merchants
have neglected their opportunities in
this direction. there have grown up
the big. department stores, with which
the retailer is compelled to compete.
Department stores spend five to
eight per cent. of their gross receipts
in advertising. One line stores usu-
ally spend as low as one per cent, and
very few OF them give up over three
per cent tOne line stores are not
competing along advertising lines. II
a department store can spend five to
eight per cent the one line store
should spend as much. In every in
stance where such a store has reach
ed the basis of department store ex-
penditure 1t has had enough space to
tell of its business. and the sales
have increased proportionately.
THE retailer must at the same time
better his service and follow the mar
ket closely or the men of large means
who are establishing chains of stores
in different lines of trade will out
strip him. Good store service will
draw more business than location"
Greene County herald., 1912-12-13
NEWSPAPER ADS ARE DIRECT
Goods May Be Found-No Gen.
eraIities Necessary.

The supreme advantage of newspa.
per advertising lies in the fact that
it not only tells about the article but
tells where it may be found. In mag
azine advertising the selling points
of an article may be set forth more
attractively than in the daily newspa-
per because the magazines are printed
on much better quality of paper, the
printing itself being done on slower
presses and with greater care.
But while you can get much better
typographical effect your ads look bet
ter in the magazines than in the news
papers they do not produce as salts
factory results. Why? Because the
ads do not tell where the articles ad-
say "at the druggists" "at your gro
GERS" "at your leading dry goods
stores," more than half the time they
are lying. Have you never visited one
of these establishments in search OF
an article thus advertised and been
unable to find it? Unless an article
has perfect general distribution it
is folly to send people to the stores
in search of it.
When you advertise in the newspa-
pers, however, you can tell the reader
the name and address of the merchant
who sells your goods. There is no
beating around the bush, no vague
directions, no generalities. You in
form him that he can buy the article
at w. T. Raymond's, 1S4 Elderson
street. He may telephone for it. write
for it, send for it, or he can call at the
store and get it himself.
No sensible business man will ad-
vertise in a daily newspaper unless he
knows that his goods are on sale at the
time. Think of the folloy OF arousing a
persons interest in an article and Of
creating desire to possess it and
then not giving him the chance to
make the purchases
Take any one of the popular maga-
zines having circulation of say 5O0,-
600 copies. It has. say, so subscrib-
ers In this town, 1000 in that, 1000
here and 5000 there, but 1t is scat
tered distribution. It is like the shot
from sportsman's gun-soattered
over large area. The daily newspa-
per is just the opposite. It's circula-
ton is concentrated within well
defined area. 1t reaches the most de-
sirable class of people In the dis
trsct. They read the paper every day
and cannot help seeing your advertise
ment. They know where they can get
the articles you advertise. There is
no delay In effecting sales.
Greene County herald., 1912-12-13
Sailor and Other Collars

i The sailor note is Visible in great
many of the devices by which we light
en- the severity of the autumn tailor
made. A sailor collar carried out in
spot embroidered net, inserted near
the edge with crochet, and edged with
the fine narrow Valenciennes, looks
very charming on a well-cut coat and
skirt. So do the high 'rAiglon" col
lars, their double stand-up portion car
ried out in fine embroidery, which is
softened by fine rufies of cobweb lace
beneath. A very high collar with a
slight rollback, reminiscent of Portia
and the Medicis in one, is becoming,
and SO are the rundown collars with
square rabats of lace and net beneath
them
Greene County herald., 1912-12-13
A FABLE FOR ADVERTISERS
Story With Moral for Merchants
Who Persist in Using Fences and
the Like for Publicity.

Simeon Ford, the noted humorist,
said in praise of newspaper advertis-
ing at banquet in New York:
AS a shopkeeper dozed, his head
on the dusty counter of his shop, the
gray cobwebs across the door were
rent apart, and goose entered.
The shopkeeper rose with a
glad smile; he thought he had Gus
toner: but when he saw the goose he
muttered an oath.
"'What do you want here? he said
This is no place for geese
isn't it?' said the goose. 'Quack,
uuack!' And it regarded the shop
keeper derisively, then went on:
1--we come, my dear sir, because /
saw your advertisement on the fence
that incloses your barnyard. I knew
that you must be goose-or DON
key-because otherwise you would
place your advertisement in a news
paper. where it would be read by hui
man beings, and not upon an isolated
fence, where it is only read by dom
keys and geese and other barnyard
denizens. So, being lonely today, /
thought I'd make you a fraternal
call. A couple of donks will prob
ably, drop in later. Quack, quack! /"
Greene County herald., 1912-12-13

holly, are used. These prove fascinat-
ing to the youthful owners. But most
of all they are captivated by tiny fur
heads that look like diminutive foxes,
with their bright and beady artificial
eyes.
The all-fur hats are prefaced with
shirred messaline ribbon or silk. When
fur and velvet are combined, the
crown is usually of fur and the briIn
a puff Of velvet which extends into
the crown, providing facing for the
under brim.
There are variations In the brims Of
the cloche shapes and there are a few
shapes quite different from them, but
these are not just as good in every
particular.
Fur hats are very comfortable for
wintry weather. Neck pieces and
muffs to match them fortify their lit
tie owners against the sharpest cold.
Little promenaders so clad are a de-
light to the eye and usually proud of
their furry accessories. One may see
them walking with quaint dignity, de-
lightfully conscious Of their splendid
rabbit skins.
JULIA BoTToMLEY.
Greene County herald., 1912-12-13
Handy Cow stanchIen.

Of at discount from the purchase
price. In the meantime I had grow
ing up six heifers from the best cows
In large dairy herd of grade Jerseys,
and out of thoroughbred Jersey bull.
These were bred to another registered
Jersey bull of good individual merit
and approved pedigree, and their most
promising heifers raised to cowhood.
what was the result?
Almost without exception the cows
thus raised were extra good ones, civ
ing milk testing high in butter fat, the
average herd producing pound of
butter from much less than twenty
pounds of milk, while such cows as
I had been obliged to buy would not
make the same amount from less than
twenty-five pounds of milk.
The stanchion shown in the illus
tration, which is self-explanatory will
be found handy In any COW barn. The
lever attached to the end is used for
opening and closing.
Greene County herald., 1912-12-13

Ka61r corn always should be ground

Kafir corn always should be ground
for COWS.
A meaty udder is seldom combined
with a good mixer.
An occasional soaking In brine VIII
keep the wooden churn sweet.
Dairying isn't play, but no other job
paws better wages for hard work.
The dairyman sells a ton OF but
fer. and is out only so cents worth OF
fertility.
Be sure not to stint the calves
and yearlings in the use of straw for
bedding.
The longer the calf is allowed to
suck the harder it will be to teach him
TO drink.
The man with four or more COWS
doesn't save money by not buying q
separator.
The cream separator should be firm
ly fixed on solid base II good work
is expected of 1t.
In feeding a milch cow corn ra-
ton. reduce the ration at hrst indl
cation of fattening.
Be sociable with the heifers. II
is not belittling yourself, but it is
uplifting for the calves and young cat
tie.
Alfalfa hay and ground oats win put
quick growth on fall calves and thus
carry them through winter in better
shape.
Be sure that the COW stables are In
good repair before the weather ia
SO cold that the stable must be in
constant use.
The COW that drops calf in the
fall is the one that viii drop money
in her owners pocket provided she
is given the feed and care she de
serves
Greene County herald., 1912-12-13
WASHING CURTAINS AT HOME
Results Can Be as Good as If They
Are Sent to the Laundry II
Right Care Is Taken.

Those who dwell in large towns
and cities find it necessary to con-
stantly hang clean curtains at the
windows. The house then appears
fresh and bright within and from with
out If curtains are sent to the laun-
dry they are heavy drain on the
housekeeping resources. When made
of madras, swiss, muslin or dimity,
they can easily be laundered at home.
Begin by shaking them well out Of
doors. In this manner all the superfu-
GUS dust can be removed.
Prepare tubful of warm water in
which half cake of white soap has
been dissolved. Souse the curtains
np and down in this, and when the wa
tub of suds. If the curtains are very
much soiled they will require third
tub Of suds. Allow them to remain in
this for an hour.
Rinse in two tubfuls of clear water,
the last of which should have small
amount of cooked starch and a few
drops of bluing added.
hang In the sun TO Dloacn and dry
thoroughly before removing them from
Hhe line.
Sprinkle well and fold, that the
idampness may be evenly absorbed.
TO successfully iron long curtains,
place blanket over the kitchen ia
lble and fasten clean sheet over this.
Pull each curtain into shape before
lironing. Nothing looks worse than
icurtains which do not hang evenly.
Use hot irons and rub them over
Iparafin wax to prevent the starch
from sticking.
First iron the plain portion Of the
rcurtain and then the frills.
IL the curtains are plain, iron the
deep hem first, SO that it will hang
straight.
Greene County herald., 1912-12-13
ART OF THE AD WRITER
Must Convince the Reader Through.
Printed Words Like Good
Salesman.

All women read advertisements, so
they are out of this running, but the
man who passes them by misses a lot
of good reading, not to consider his
financial loss from his ignorance OF
bargains.
Much art goes to their making
They bear the same resemblance ia
big literature that the vaudeville act
does to the four-act play. At 'legiti-
mate" theater the star has all the
evening to make his effects. He may
be dilatory with them and lingering
when they come, but at a vaudeville
house the headliner has only a brief
time and must make every speech and
every move tell
So it is with the writer of adver-
tisements. In scanty space he must
be matter-offact and convincing. II
he has figures OF speech-and all of
the best ad writer's use them-they
must be followed by figures of prices.
The old-time ads were stupid affairs,
but when John Wanamaker lured Gil
lam, the managing editor of the Phila-
delphia Times, to write his store an
nouncements in the way he desired,
he created a new school of advertise
ments; the kind that talked through
the pages Of the paper just as a good
clerk talked with prospective pur-
chaser across the counter, frank.
friendly, Informative and truthful
talk.
The Wanamaker ads have been cop
led all over the land, but the home
ones still keep a commanding position
in their particular line. The men and
women who write them-for some of
the best specialists are women-art
artists in a literary way. They put
thought and poesy and Imagination
often humor-in the things they turn
out.
Here, for instance, is an extract
from recent ad of Wanamaker' s
New York store:
When a woman wraps herself in
fur coat like that, do you notice how
she goes with wee, soft, little steps
as II she were thinking of the tiny
creatures of the forest to whom the
fur coat once belonged?' said our fur
buyer It was an acute observation
Under 1t lay the half-recognized fact
that these new, closely-wrapped, init
mately clinging fur coats become part
of the wearer.''
But the art OF the ad is better than
its psychology. Suppose the coat had
been seal fur, would it's wearer ram
page around like a young bachelor
from the Pribyloff 'rookeries?" Or il
fox skin, would the sly nature OF
the animal seep through and warp
feminine nature?
Greene County herald., 1912-12-13
Advice to Abstract Men.

In an address before the Indiana
Title association James H. Ewbank
an Indiana real estate man who pos
sesses an extensive abstract practice
urged upon the members of the asso.
citation the necessity of regular edu.
cational advertising in the newspa-
pers. I'm the average community only
educational advertising will pay the
abstractor," he said. 'and it is not
only a business necessity but a moral
duty for abstractors to educate the
public to the Importance of an expert
record. find newspapers the cheap
est and most effective way of reaching
the people"
Greene County herald., 1912-12-13
COST OF MARKETABLE MILK
Increasing Price Of Feeds and Labor
and Sanitary Conditions Are Held
Responsible.

The people of cities who complain
about the high prices of milk may be
interested in knowing what it costs to
produce and distribute good market.
able milk. An investigation made last
by the dairy department of the col.
lege Of agriculture, Ohio State univer-
sity. shows that the average cost of
milk in Ohio Is about 25 cents, or 6.25
cents per quart, allowing 5000 pounds
per COW per year as the average milk
production. This takes into consider.
alton the cost of feeds, labor. interest
on Investment, maintenance. insur-
ance, taxes, etc. When the average
milk production per cow Is increased,
the cost Is decreased. The average
cost OF distribution Is 3ia cents per
quart as the cost Of producing milk
and delivering 1t to the consumer.
This means that when milk retails at
ten cents a quart, the average pro-
ducer and distributor is making little
or no profit in the transaction. Where
high producing cows are kept and
economic methods OF handling and dis
tributing on a large scale are employ.
ed, the above figures are greatly re-
duced and there is fair profit in the
dairy business. However, it Is the av.
erage producer, who keeps average
cows, the increasing cost of feeds and
labor and the greater demand for sani-
tary conditions that are contributing
to the high price of milk.
Greene County herald., 1912-12-13

The inexpensive furs, which are
used for millinery, make possible hats
appropriate for children. They are
used to mako the entire bodies of
close-f1tting, cozy-looking shapes or
are combined with velvets or satins
fer this purpose. No one will care to
inquire too closely into the source of
supply of these furs, but the curious
may take it for granted that well
cared for bunnies furnish the soft
white skins that are used SO success
fully. Dyed and clipped and rechris-
tened these pelts go to make up more
bretentious and very handsome mil
linery.
The majority of childrens hats are
a white, many in chinchilla effects
and few in black. There is little
departure from the cloche shape with
very good reasons. This shape is sim
pie, it fits well and is becoming More
than all, it is comfortable.
Ribbons in shirred bands and in
rosettes, as in other children's milli-
hery, are the trimmer's main depen-
dance in decorating fur hats for lit
tie wearers. Some times small clus-
ters of bright red winter berries, like
Greene County herald., 1912-12-13

by the fact that human milk contains
about three per cent. of fat. That fat
in milk provides heat appears proba-
BILE, when it is remembered that the
camel, more or less tropical animal,
gives milk containing only about three
per cent. of fat, while in the milk
of the dolphin whale, which inhabits
the waters of the colder regions, the
fat percentage is not less than 43.8
The milk of the reindeer contains II
per cent. Of fat. The fat of Holstein
milk is very finely divided into glob
ules or particles, and is very thor
oughly mixed with the milk or emul
sifed.