Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1912-03-08


OF the various departments. The dry
goods department Is managed by Al
bort Stern the grocery department
by David Weller. the hardware de-
rarimeBt by Harry shonp. On the
main iloor Is located many thousand
bolts OF dry goods on display and such
other articles OF various kinds as pur-
chaaers may wish TO look over
n d on the second floor, known as
the mezzazine floor being a story OF
small height. constructed between the
main floor and the third floor. that
the main HELD sample room Is locai-
3D. Here buyers may personally In
apect a sample OF every article that
the stock contains Only within the
last few DAYS have the department
managers succeeded in completely
oguipping this immense sample room
Wishing 20 purchase a bin o9 goods
Il Is only necessary FOR buyer and
salesman 20 ascend 90 the mczzazine
floor. IL the article which the buyer
wishes 20 purchase Is not displayed
among the thousands of samples. the
llfcld company does not handle g.
However. having been in the whole
sale business FOR decades the Ilfeld
people know the New Mexico trade
Thoroughly. Every article Is carried
Va stock that any wholesale or retail
merchant ga the state could possibly
wish TO purchase. 10 Is an education
in itself Co mako a trip through the
sample department. There are dozens
and dozens Of different styles Of hats
for men and women; many grades Of
shoes; articles OF clothing OF every
description: hardware, saddiery.
drugs. groceries. school books and sta
tionory--in fact everything" View
Ing the samples In their entirety Il
would be difficult for a person to re-
call anything used In every day life
which Is not contained on the long
rows OF tables ana shelves. on the
fourth or top floor IS a general store
room, with headquarters for the
packers This floor Is crowded with
stocks Of various articles Of merchan-
disc. dry goods. hardware and sad
eiery Here the packers box ana sack
hoods for shipment 20 outside points.
Electric elevators Of large capacity
are constantly ascending and de-
sccndinR from basement 10 the fourth
floor. Carloads OF merchandise are
nnioadCd on the trackage platform,
shot down inc chute into the base
ment, marked and assorted and classi-
fled and then distributed TO the vari-
GUS floors.
According as orders are received,
the merchandise Is ropacked, properly
marked and billed. sent down through
the elevators again and loaded on to
Whiting ears
The immensely OF the Ilfeld busl-
ness may be Indicated By the immen-
sity OF the store rooms and the great
ness Of the stock on hand. with ear
loads OF new goods being received
daily. From the albuquerque house
goods are shipped all over the state,
into Arizona. west Texas. southern
Colorado.
Mr.. Max Nordhaus, general man
ager OF an tho llfeld houses IN New
Mexlco--in Albuquerque, las Vegas.
Tucumcarl and elsewhere, viii soon
move 90 Albuquerque from Las Vegas
and make this city his headquarters.
He will direct from the Albuquerque
house all the manifold interests OF
the HELD company Mr.. Nordhaus
has purchased the chliders residence.
Twelfth street and Tiieras road, and
he and hts family now in California,
VIII take up their home here soon
after April first. Mr.. Nordhaus ~
conceded by al who know him. even
hy his greatest competitors, To be enc
~ the brainiest men in business IN the
west today--a man with a remark
able genius for finance and merchan-