davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1912-05-04

found in large department stores tN
commercial cities.
The Norton Department Store is
complete in lis departments. l. 3, eE-
cep,ioual in lis large aggreg a-ion IF
first class high grade merchandise.
and every line OF goods carried is de-
signed 70 meet certain Well known
wants Cf the people. Dry goods, wo-
mems ana misses dresses. shoes.
mems clothing. furnishings. hats, nil
linery. groceries. confectionery, toys
juvenile and racket Departments. are
but part OF the stock carried. The
newest goods are found here as soon
as they are 10 be had on the East
ern markets. as we'll as the latest and
most exquisite creations from the
most celebrated makers III New York
Paris and London,
Every available foot OF floor space
is nov taken up by The completeness,
and elegance Of the stock carried. ana
III order thai no demand can be made
upon il by the thousands Of satisfied
customers. the management is now
adding 10 the rear of the store 1000
square feet OF floor space, and that
this will be a mosr modern department
store We have but to state that there
are being installed toilet and wash
rooms for the comfort OF the lady pat
rons; also a writing room which can
sle used as rest room, where sta
Iionery is furnished free. 1t is Il
known fact that the prices OF all goods
at Norton's Department Store are
more than consistent, especially when
il is taken into consideration the class
of goods carried, and no doubt one Of
the main features of this establish
ment is the fact that they do business
on a strictly cash basis. thereby being
able to give their patrons the benefit
of much lower prices. Quick deliver
les are another feature OF this estaD-
lishment, and taking all and all, Nor
tons Department Store keeps in touch
and is always ready 10 adopt the most
modern innovations OF the famous
stores Of the great cities of the coun-
nv
This establishment gives empoymen-
10 fourteen people and the Press on
behalf Of The citizens of Imperial val
ley extends 20 Mr. Norton the most
hearty congratulations for making
,his department store such 'ha' We
have just reason to b- proud.
Imperial Valley press., 1912-05-04
JACK S1EIFF
The Sign Painter

Nothing adds so much 10 the at
tractivenesS of a community as lib
eral supply of bright, fresh paint on
the houses and buildings, but ii must
be properly applied and show the
touch OF the artists brush 10 have the
most desired effect. Few people real
iZe that the house and sign painter
and decorator must be just as much an
artist in his line Of applying oils and
colors as his brother artist who sits
in front OF an easel with brush and
palette and uses his talent 70 decorate
the taut canvas. Often the appearance
OF a fine house is ruined by lack of
artistic decorations and combination
OF colCrs. while a mere shack that
would otherwise be ungaiuly and re-
uulSiVe 10 the aye is converted into
a beautiful snug dwelling by rhc art
isf-uainisr brush The same contrast, +,
probably more striking, is apparent
when rcalmg gns. The artistic sign
attracts while the reverse ropels.
Jack -re'T fle sign painter. as he
is popularity known, possesse+ the rare
artistic sense found among painters in
his line. and !. might be justly said
rha. his work needs no signature to
identity IT, Nr. Strif does all kinds
OF painting There is no Job 100 big
or TOO small for him ana he does work
all over rAe ALLEY. He Was a Sign
.aiurer . san Bcrudrdino four years,
Yricr 10 lJca' ing here one year ago,
md his decorations as well as sign
.aintiua J.. he valley have won him
sl cnviabl- reputation in this section.
Imperial Valley press., 1912-05-04
EL CENTRIC TRANSFER AND STOR.
AGE COMPANY
E. J. Townsend, Proprietor


One of the most important and use
full business factors in a live CONNER
cial city like Ell Centre is an estab-
lshment which is equipped for the
prompt and safe transfer OF commodi-
ties of every description.
Such an establishment is that CON
Quoted by the Ell Centro Transfer ana
Storage. which was established some
four wears ago under the supervision
of Mr. Z. J. Townsend.
Since the inception of this concern,
the management has kept pace WIN
the growth OF the city, ana mas auoeu
.ucb continent as found necessary 10
h,nI,a the increased trade, and now ne
hae nyerv modern facility for all kiilo'
nr axnress and transfer work. House,
Lald and office furniture are moNeu
,,fe,v and carefully, besides nav q
large storage plant for the SloL'So
household goods, he olllN D'l'N ''0'
aee in the imperial valley. ;,,
Mr.. Townsend is also the aSrn' oii
the Imperial valley tor the mon VI
Company of California, ana inns ""r'
ness under his management Has S'''"
to tremendous proportions ,,ou,
Mr. f. J. Townsend cam" hrI' i'.,. .;o,,
orooou some four years ago. tie XIV 60
>ln,,1ot.ment 70 six men. and keeps SIN
taans constantly employed. tie Is d
n,,, with principal, and one VINO can
ni,yay. be depended upon 10 90 lll'
Share for the upbuilding ana Iu'"''
dn,.aIonnent OF the district.
Imperial Valley press., 1912-05-04

and thts photographers work com
pares more than favOrably with that
received IRON some of the biggest stu
dos on the coast.
Coming to the valley with the ad-
vance guard of industrious settlers.
Mr.. Metz began a study OF the climate
as asSiduOusly as the thrifty farmers
and probably little more Scientit-
cally, for successful photography de-
pendS upon scientific knowledge of
the climate. density and humidity OF
atmosphere. and the resultant lights
and shadows, as upon what are gen
erall> considered far more important
features OF this high art. The elab-
crate display OF photographs and pic
lures in the windows of the Metz stu
diO tell of the eXpertness of the pho
tographer within. and how he has COM
bined science and are and elevated his
work far beyond the ordinary
Mr.. Metz is native OF Illinois and
has had many years of practical eX-
pericnce He keeps in close touch
with the latest developments in arr
and photography, and his studio is fit
ted up according 10 progressive ideas
and completely appointed for all
classes OF work. Besides taxing Just
pride III his Own work and enjoying
his luxurious studio. which, by the
way. is the ueatest and most up-tO-
date in the valley, Mr.. Metz is ably
assisted by his wife, who is also am
expert phol ographer, Mrs Metz takes
charge OF The reception room, and dur
ing Mr.. MetZ's absence she looks after
all detail OF the business
The Metz studio makes a specially
of Developing films for amateurs and
takes delight in instructing beginners
how to take pictures.
Imperial Valley press., 1912-05-04
D. S. ROSS AND STUART, J. c..
Successors to Scott's Grocery

a city may have many other things
to commend it. but there is nothing Of
SO much importance as that of an up
-O-date first class grocery house, and
the people Of this community consider
themselves fortunate in having in ---~Tr
midst such a store as that conducted
10y Messrs, Ross and Stuart, for good
health is dependent to a very great
extent upon the purity of food sup
plies. and the h0usekCcpcrS of a met.
ropolitan community like El Centre
will be satisfied with only the best
the market affords for their tables, and
this concern has won an enviab!c rep
utatjou fer the consistent excellence of
its socks. and a large and discriminate
ing patronage.
Mr.. j. C.. Scott established this bus
incS9 some tour years ago, and ON the
LIST of March of This wear Messrs j.
{. Stuart and u. :. Ross bought out
his interests.
This house has always had a repu-
tatiou for Carrying one of the most Sc
lcct grocery stocks in the Imperial val
ley. and few OF he larger cities can
boast of q more complete and well
selected line of goods than is carried
10y this house, and the new firm. by
fair dealing. courteous treatment.
promp, attention To orders and the
fact that the stock contains only gro
Ceries of the highest class are the
chief factors of the success of this firm
the members of which are Mr.. ]. c.
Stuart and Mr. D. : Ross. both of
whom have h9d wide and valuable eX-
perience in the grocery business.
Mr.. }. c. Stuart has for the past
five years had charGe OF the grocery
department of thc Rumsey Depart
ment Store While Mr. d. s Ross has
lyen Identified in the ranching bust
ness for the past few years Before
coming to the valley, he supplied min
ing and lumber camps throughout the
West with supplies and the experiences
Cf these TWO men, coupled with a prog
ressive policy in which they are con
Guctine this store. is the best evidence
OF the secret of success with which
they are meeting.
Both Mr.. Stuart and Mr Ross per-
Sonally look after every detail OF The
business, and as a matter of fact. by
looking closely after the welfare of
these who are is patrons. the firm
has furthered its own business inter-
osJs. These gentlemen have great
faith in The future OF the Imperial val
'ey, which is evidenced by the capt
'1l they have invested in this business.
one OF the largest and leading grocery
establishments in Southern California.
Imperial Valley press., 1912-05-04

Nh Fink is one OF that class OF
citizens who are ever ready TO do
their share III the upbuldine Of their
home city. lie is man who has
made q success in life by strict adj
hereuce to business principles.
When he frs came TO FL Centre
some four years ago he was quick TO
perceive The wonderful future for this
valley Unlike others not optimistic,
he put every dollar he could get in
TO real estate, and today he owns
some of the finest and choicest prop
critics IN and around this city.
Such men as Mr.. Fink are what
make a community prosper. for Will"
others have been wondering if real
estate was Sood investment here. he
has follow cd his own convictions and
today IS reaping the benefit of his
careful speculations
Imperial Valley press., 1912-05-04
EL CENTRIC LIVERY STABLE
W. 7. Marable. Proprietor

III Centre is nor behind other cities
Iu the matter Of liveries, as is evil
dcnced by the FL Centre Livery Sta
ble. which is under the personal man
agemeut of Mr. ". r Marable, and
located one block rom the railroad sta
zion. Here anything that can be found
in the best Of stables is at all times
al the command OF the public, and for
nice stylish rigs this stable has an en-
viable reputation for here you ar"
sure 70 get rig hat suits YOU, and
one that you can feel safe with There
is probably nothing that attracts 50
much favorable attention as a good
looking. stylish horse hitchcd 10 nice,
snappy turnout, and at The FL Centre
Livery YOU can get the best and al
reasonable prices. for this stable has
some Of the fines hOrsefesh TO be
found in the Imperial valley
Horses are boarded by the week
day or month, and the proprietor Mr.
Marablc is known a. a horse dealer OF
no small reputation. He buys and
sells horses in any quantity and is
conceded 10 be an expert when il
comes 10 Judging horses.
Mr. Marable came TO the valley from
Yuma, Ariz.. some four years ago. He
owns 32O acres OF land in the county
and by giving careful attention 10 all
details Of his business he has built
up a splendid reputation in all parts
Of he county
Imperial Valley press., 1912-05-04
C. 3. FOL SOM
81, certro's Popular Plumber

In no other phase OF FL Centre de-
velopment has there been pros''S'
that might be more aptly deilheu DIS
modern and up-to-date than that Wh'c"
has marked the growth OF the plump
ing business. This city numbers
among it's plumbers and sanitary ell
aimears concerns who by their thor-
e,,ah e,"I mastery OF every detail OF sam,
tary science have done much TO ass'S' 81
in making the city health! piace III
me leader of This line in the ehlire
o,,,hvest is that OF Mr.. c. B. foi'
som 2or whose place OF business is To-
Gated at 5O7 broadway. He does d d
general business in plumbing, gas anu
st cam fitting, drain laying, etc. -
some of the largest contracts Il, Il,
,bis line of work have been handled
bv Mr. Folsom, among which is the
FL Centric National Bank building
Imperial Valley press., 1912-05-04
MOTIONS DEPARTMENT STORE
c 6. Norton. Proprietor

The Importance OF FL Centre as "a
retail center may not DC oyores IL
mated and her large and representa-
tive retail interests have helped no
Iitle toward the prosperity of the
city and county and as an evidence
Of what can be accomplished by rea-
son Of a progressive policy and
Straightforward methods, combined
with modern ideas and energetic man
agcu,ai. We have bu' TO quote the
success 0t N0rm s. Department Sore.
which celebrated Is FIRST annual open
ing day April f. and which has 10y
reasons of tl. great demand made
upou each ana uter orrar mcu 0.'h
compelled .o enlarge lis floor space.
Mr. G = Norton. the genial .roI"l-
ctur of This larg, department, store.
was formerly connected as buyer ty.
HamHuglyrs # Los AuSels~. an. ra-
aliz.ul .he great iuuoT'.nC. and
growth of The Imperial l-'.uN cam
hovo au3 cast his fortunes MI.a u d..
ur,n.u- one q. the most uHlewi2.a
nd u-to-aate department stores H
Southern California. and since rs iu-
ceutlou this s.1re has lad "a I.Warh-
able success Ia aCt. eoulo con q
from all over .Ee county 10 a. mere.
knowing hat This store carries ura,.
UcaUl everything that i G,ueraiE
Imperial Valley press., 1912-05-04
THE PALM BAKERY AND CONFEC-
TlONERN
WtnsIow, Solomon & Hinton, Props.

Winslow, Solomon & Hinton, Props.
A striking illustration of the Oft
demonstrated fact that enterprise ana
proercssivcuess will Win early success
i'm business is found in The career ot
the "Ialm Bakery and Confectionery" ="
for although il has been under he
present management less than year
This house is already recognized az
without superior in lis line.
Bakery goods Of all descriptions, i'm
cluding pies. cakes. pastry and. above
all. the celebrated Palm bread, put up
m sanitary Wrappers. candy cou.se-
fs,gry. hon hons and Ice cream ave
hu products manufactured by This
concern. and on scale hat viii su.-
prise our home citizens.
There are several reasons Why The
N.m has become one Of our mos nol-
ular retail stores he first heiu- the
'act that all heir goods are maru.ac-
urrd ON tine premises. in the mos,
lean and sanitary Surroundings The
bakery department j. an appreciated
.ga,urc of the establishment and here
~. aest OF rolls. pastry. cakes. etc.
are always 10 be had manufactured
from the very best b. market affords.
However. The greatest attraction OF all
is the sanitary Palm bread put mp in
wrappers. thereby assuring pat rou~
that .- has not been handled by "A doE-
IN different hands. and ABOVE ALL !.
L ia -1.. s-.,.. p. nm
dust and germs.
Tn the confectionery department l.
is always the aim OF jhe management.
to keep up with the popular demand
and taste for sweets. and they can tur-
nish most anything IN this line, hav-
ing complete facilities Tor the manU-
featuring OF chocolates. bon bons and
fancy candy of all descriptions
Last bur not least W wish to make
especial note OF The ice cream pro
duced by this establishment. which
has gained a reputation throushout
th. valley for jtS richness OF tiaNorS.
Besides retail business, this coz
Germ also sells a. Wholesale 10 ak
restaurants and local trade in FL Cen
rro. besides which cheE ship their
brad Al over che county.
This euternTi>luG fra has 'u>- N.-
JareG a $4,000 liquid carhoua-ei soda
untain. which viii be- installed and
ia operation before the warm season
begins and from which viii be- dis
.eused me mos luscious beverages.
Tables are conveniently located for
hose desiring a dish Of cream, and
one OF the pleasing features Is the
handsome appointments in his popu-
lar resort.
The firm Is composed of F. c. Wins
low. F. :. solomon and {. {. Hinton.
Mr. WinsloW and Mr.. solomon for
merly ran the c3nfecrion department
and Mr.. Hinton the bakery. a cOnSolj-
dation OF which took place a few
weeks ago.
These gentlemen are among our
foremost boosters: they are OF that
class that make success by strict ad-
herence 20 business, believing that a
satisfied customer is the best evil
dence Of a successful career.
Imperial Valley press., 1912-05-04
GUY WOODLAND
Autos for Hire

III, business conducted by Mr. Guy
Woodiard is one of the most eSSen''''
in the Imperial valley, Tor the S'e"'
,,r,ner of land seekers and capitalists
looking for an investment i'll inns sec
+ion must have some means OF 'i"'''-
,,or,o,iop IN Get around the valley ana
!, ,bis resnect Mr.. Woodiard IS max
mo specialty He has TWO lar9
c,r,n,odions machines, and has Just
for new l9l2 model buIch'
and is now in a position 10 cater t"
INV sized party. His Prices are ,r" nT
sonabla. and by eNins Nr"h'r' ",',
oood service he has lWl u" " ''''
patronage. two vol1cv
abnut year AGO ON his Noca'loil' "',i
,,a. 80 impressed with The great l'o9sF
liIitins and with the prosperous ,uI"'
~ mis- valley he decided 20 lor"'
here and follow the vocation III Nn'N"
he is now engaged. no,t
Mr. Woodiard is one OF our DG9'
hoocters. he is enthusiastic over 'I'I
f,,t,,r. uo,sibilities OF this sec'Ioh, anu
u'bonayer taking investors arouliu III.
T1ilev he leaves no stone uhturheu ~
eynound the many advantages 'he WIZ
lev has to offer, ,,,,+,,or
''1 when her in need OF machine, W Whe'RFr Ne.
if he for pleasure or Tor business, ,,ii. ,H'' -
Woodiard " D5 M can offer you every faciliay no
- Won NAV desire, and at pr!ceH
thot are consistent when taxing Ii'!o
cnnsideration ,,,,, the great expense ne n,I Is
nnder n,i, TO furnish transportation facir
Imperial Valley press., 1912-05-04
c. II. SMITH
Tir. Sheet Metal and cornice Work

1ir. Sheet Metal and Cornice WcrH
The growth and importance OF I'm
yerial valley is due in great meas
ure 70 The standing and reliability Of
the men engaged in lis many lines OF
commercial pursuits, among which we
desire to make especial mention OF the
business conducted by Mr.. c. H. Smith.
- hich establishment in particular has
achieved great success, for its up-to-
date shop fills long felt want in the
valley.
Cornice work. skylights. dairy tanks,
galvanized iron tanks. sheet metal
work are but a few OF the many kinds
OF work turned out by this establish
ment, and no doubt the great success
of his concern is due to the knoWl-
edge of its genial proprietor, Mr.. {.
II. Smith, who came here from Omaha
some five years ago. prior TO which
time he vas engaged in the same bus
mess for twenty-five years at Omaha,
| Neb., and having spent practically
Imperial Valley press., 1912-05-04
DR. " r. CARL
Dentist

Tho Importance Of good 1a,al er-
sic, 20 ran unity can scarcely be
9r.r--'na,d and FL Cenr. can cer-
-air.. .. llared a having IN
IT'S ula-. tr W. H. Carl q .m Who
has had .,Hr- .r asurr.rre- ar his
chosen profession and who is naaced-
30 .J boa dental -ur-eJn %. aor. han
9ro.uar, ability.
Dr Carl is graduate ol che Chi
capo college of Deu.u Surgery Or.
Carl has been practcmg more han
nine Years. and came 10 81 Centre a
little more than three years ago, du'-
ing which time he has gained repu.
tation Of no lltle means.
Dr. Carls suite OF Offices are in Tire
Opera House block: they are fitted
up mos, artisticaliy in the most mod,
ern and up-to-date manner. In facl
Dr. Carl has spared no pains nor OK
penSe 10 make his offices comfortable
for his patrons. and FL Centro can now
boast OF having dental parlOs which
will compare faYorably with those gen
orally found in larger cities
Dr Carl with his many years Of eX
rerience has pracJiced dentistry in all
OF its various branches, and performs
all operations pertaining to the denra
profession He is a dentist who has
Kept abreast with the times, and bis
Offices are equipped with all Of 'h'
most modern appliances used in .c!
ence which steadily advances from
year 20 year
The genial dentist is one Of r
Centros most desirable and poDula'
citizens. and has The welfare Of The
community AT heart. and is ready al
all times 10 contribute his part Of Time
and enort III support Of any worthy
public movement.
Imperial Valley press., 1912-05-04
Ell Centro --- Manufacturing Center of Busy County
THE VALLEY STEAM LAUNDRY CO

THE VALLEY STEAM LAUNDRY CO.
. ;. p. Hell and Sor-F. S. He'll Manager
In Washin-. can the progressive tcH-
denotes Cf the present age he so clear
ly seen in The conduct OF the laundry
business. upon a Wh0les ale scale For
mcrly the WASHING OF the clothes was
distinctly household operation alt
tended @ by the women OF The differ
eut households Today it is a bus
mess in itself in The conduct of which
most Ingenious labor saving machine
cry is used and in regard to which
NEST remarkable system has been
Trough, 10 bear.
One 2f The progressive laundr:es of
this STATE is tn@r OF the Valley Steam
Laundry Company. OF watch Mr. r..
HyI is u.ana&er The laundry has
. splendid egajn1eH. OF the l"rc-. uud
mos. ionrl..l machinery for every
sta,, 'l SAM, r. laundry work. The
muua="&uuI a.aploNS every Up--G-datE
teatur. known o the &Tt of the moU-
,u lamGrynao, and nothing is lett
.c be desired which il is possible toI
skill and money To- command. Mr.. r..
: He'll. he manager. has made a re-
markalle success OF The laundry bus
mess which is easily accounted for
whom one understands the amount OF
,ucr-y u@d attention he puts into the
business.
~. Na.'ar Steam Laundry is one of
The ',st to he found in he West from
Imperial Valley press., 1912-05-04
SALISBURY REALTY COMPANY
E. M. BIatt. Manaqer

The rise Of Ell Centro TO recoeni.
tlon as one cf the most prosperous
communities in the country was not
due TO mere fortunate accident Ii is
true. of course. that this county is
blessed with many natural advantages
OF unusual richness, but there must be
men of energy and enterprise to call
these advantages effectively to the at
tentiOn OF The public. In word. the
competent real estate dealers are
among the most effective and impor-
tant of development factors, and in
FL Centre there is no land dealer who
has been more successful or is gaining
more reputable reputation than thar
Of Mr.. f. NJ Blatt, who recently opened
an office on Main street under the
head of the Salisbury Realty Com
panY.
Mr.. Blatt is recognized as a cOmpe-
tent and conservative Judge of land
values and conditions throughout this
section. He makes a specially of farm
lands, and in the short time that he
has been located here he has been
identified with several large deals.
The Salisbury Realty Company also
has an office in Imperial. 1t does a
general real estate business. including
investments, farm loans. insurance and
bonds. This company has been located
in Imperial for the last nine years
and is the oldest real estate firm in
Imperial valley. and has maintained
the highest reputation for honorable
and square dealing, and the success OF
the FL Centro Office is assured under
such able management as that of an
experienced man like Mr.. +. NJ Blatt
Imperial Valley press., 1912-05-04
N. j. NJ { z
Pioneer Photographer

TIL handsome pictures adjoining the
El Centre section Of This edition are
from tb- studio OF the we'll known pio-
neer photographer. Mr.. y. J. Metz,
The angrayers in Los Angeles paid Mr..
Metz his compliments:
We never worked on finer lot of
pictures Ter an edition of This kind
Perth Amboy evening news., 1912-04-12

Has 2-inch continuous
UOsts. trimmed with
large, fancy husks; has
FIVE heavy filing rods,
and can be had in bright
or satin finish, Actual
value, $4,000. Special