El Paso herald. (El Paso, Tex.) 1901-1931, 1912-02-07

IN HERE is a wide difference between
booming a town and "adver-
= Using" a town. The term boom
ing savors strongly OF fraud. whereas
advertising suggests a legitimate and
truthful presentation Of your PROPOSE
ton 10 the public. DemIng Is doing no
booming; Il is doing advertising-
Deming maintains a regular publicity
bureau, whose business 1t Is 10 see
that the Deming proposition IS pre-
scented daily. weekly and yearly to just
as many people as possible. As an IN
stance Of the way Deming secures pub
LEFTY, we can cite the resources EXHIBIT
now Installed at the Union station IN
Deming II consists Of a neat case
with large glass doors. and contains
produce grown in the Deming country,
and pictures showing the remarkable
development OF the region. It is cleo
trically lighted so that the exhibits
can be examined at any hour OF the
night. IT is surprising to see the num-
Der Of passengers that leave the big
transcOntnental trains and examine
this exhibit. take notes in their note
books, and inquire at the S P office
for booklets, and descriptive ltera-
ture. 1t is a very neat idea in itself.
But the idea is used TO secure still
further publicity. No less than a dozen
upon this resource exhibit case, and
writeups OF II have been printed in as
many papers
To Have school Farm.
Again. Deming is to have a school
farm. The Little Vineyards company
gives the land and the water free, the
students Of the Deming schools will
cultivate the tracts after il has been
cut up into little, individual tracts.
FrlZes are offered for the best kept
gardens, and also for the best pro-
ouce. The United States department
or agriculture furnishes the seed The
Iarm is located adjoining the railroad,
where it viii be in plain view OF pas
sehgers on the train. The idea is
good one, and many papers are com
mentlng on il. Papers are furnished
stories OF this enterprise from time to
Tune These are typical examples.
Always Something Doing.
Stranger asked me the other day
now Deming managed to break into
PRINT so often and to such lengths. l
Iep1ed that, in the first place. there
Is always something doing in Deming
something TO talk and write about. In
Ine next place. pumping water for ir-
ilSauon is comparatively mover
Lletloo OF developing an agricultural
- 1lon ana hence. development here
mas great news value And, third,
!Qeas. whether or not ii is the brac-
ing c!lmate, or the purity of the water
OF What not the fact is that bright
lueas occur TO people in Deming. And
Wneu tnese ideas are sprung they are
used to the best ADVANTAGE But of
course the basis Of II all is, that Dem
ing mas something to advertise. No
Ialry tales are necessary; the truth Is
good enough. Deming delivers the
goods that's about all there is to it.
IN speaking on the subject of mu-
nlclpal advertising Charles Zueblin, OF
Boston, said recently: Advertising Is
anything which gets publicity. Sue
cesstul advertising is anything which
oelVers the goods Good advertising
Is STORY Of goods which advertise
themselves. Much advertising is mad
vertent and would be gladly suppressed,
put the publicity which attracts at
tention at least explains haw to ad-
yeruse Cities have been advertised
Dy typhoid fever, bubOnic plague. tu-
berculosls fires. floods and earth
quakes. The advertising is just as
conspicuous, whether the cause is meri-
torious or the result is detrimental.
the name Of Reno suggests divorce
suits, as Salt Lake suggests union
suits, Los Angeles. non-union suits, and
Atlantic City nOn-suits. Reno also