Daily independent. [volume] (Elko, Nev.) 188?-1915, 1912-08-24
MUST ADVERTISE
ELKO COUNTY
Only Way to Secure Settlers of Desirable
Character
Campaign of Publicity which Contemplates a
Semi-Monthly Record of Development
and Progress by the Daily
-. Independent. &-.

The City of Elko and all the
towns in Elko county should concur |
in advertising Elko county. I'll
is the only way to secure much
needed capital. and the kind of
population which is desirable. |
Very little really effective and
systematic publicity has ever been
undertaken in this direction. A
few bulky special editions of some
local paper have been issued from
time to time but their effort has
always been lost in extreme diff
usiveness end verbosi,y. What is
needed to be really effective and
bring the desired results, is a re-
cord of improvement and progress.
This can be shown best by articles
published in local county papers
from week to week. and assembled
together every two or three weeks
and sent out to those about Elko
county. Six Issues of such paper
sent at these intervals to prospec-
tive purchasers of land would
either land them or some of their
friends who would be shown the
paper, or it would determine the
impossibility of doing so. when
these could be dropped from the
mailing list and other prospects
taken up for II term of mailing.
When the average man is casting
about for change of location and
is handed special edition of some
newspaper, if he is given to reflec-
ton at all. he will know that
everything in such paper was
written for purpose and that
purpose was to secure his removal
to some of the places boosted"
The result usually is that the
reader takes what he sees with
many grains Of salt and the effec-
tivenes is lost. On the other hand
if,it record of development, taken
from a reliable paper. could be
placed in the hands of prospective
settlers, the effect would be the
best possible. The man who weighs
the motives of other men could
be disarm d . of his natural sus.
picirn by the knowledge that these
articles were just ordinary every
day news items and. were not writ
ten to. deceive any one. but merely
a matter of record and devel1p-
ment. He would know that the
subscriber might stand for a
swindlirg article if the purpose
was to deceive some one else, but
that he would not stand for a
falsehood in the news columns of
the paper he reads for informa-
ton.
There is not a town in the State
of Nevada making any appreciable
effort along industrial promotion
or development lines and when you
cast about for towns and counties
which have the most natural sur
ronndings and responsive conditions
where is there either town or
county more receptive for greater
success and results than Elko?
All California towns and com-
munites are organized to develop
and they appear each to outstrip
the other in their exploits. Utah
is trying to attract capital and pop
ulation and is succeeding. Idar
has accomplished as much good in
agricultural development in many
loalities as any state in the inter-
mountain region, what's the matter
with Elko county, Nevada getting
into the development business and
setting the pace for all of the
Nevada counties to follow?
The Independent voices the spirit
and effort of the citizens Of the