Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-08-17
CARD INDEX IS
REAL HELPMA TE
Every Poultry Breeder Needs
One to Keep Up With His
Sales Prospects.

Systematically working TO build up
a poultry business means the taking
advantage of every facility that will aid
IT. Every poultryman, no matter what
the size of his business, should nave
little corner in which he can keep rec
ords. correspondence and material that
he may be mailing out to the prospects.
First comes the typewriter in impor-
lance 1t simplifies correspondence in
that a letter is easily read and re-read,
a carbon is had Of the reply TO each
letter and pinned TO the query always
puts the seller in position to know what
stage of the sale he is In with the
buyer. common piece OF heavy ma
Mia paper will serve to hold the CORE
spondenCe of one buyer If IT is Volumi-
nous This folder can have on its out
side the name Of the correspondent and
he the container of all that mans let
tiers. 1t can be filed in one of the
cheap letter files that may be had any
where for thirty to fifty cents. Where
the business is small | would advise
the seller to keep a plain sheet OF pa
per on his desk with the name of each
live prospect thereon and when he
should reply to letters This will give
one an idea when to write again to fol-
low up the former negotiations. rms
is the secret of the forty variety man 5
success He answers according to form
your first inquiry, answering speciheal-
Nv all your questions, then later If you
do not reply he calls again with gen.
eral letter that impresses the former
one. They even have four or five fol-
lowers and eventually land the order Of
the prospect intends to buy.
A card index of 500 blank cards un-
der alphabetical arrangement will care
for the average business at the start
Each inquiry is entered properly. The
stock or stuff asked about should be
entered with the name and address.
II catalog or mating list is sent out
make note with peculiar mark or initial
letter and thereon keep record oil
what you do to the prospect and
whether he replies. and what he orders.
Then what he has to say about what you
send him should also be entered. Keep
a complete record Of your transactions
with him. This list will be the back
bone Of your business.
You will know from it whom to send
subsequent advertising during special
sales that you may have Of breeding
stock surplus breeders eggs for hatch
ing both early and late. If you do not
hear from the inquirer the second or
third season keep after him if you want
to sell to him eventually, says one
breeder whose business runs into the
tens Of thousands every season. 1t may
be that you will strike a selling idea
some time that will get sale from
him. 1t will not cost more than twenty
TO thirty cents TO keep in touch with
him for three to six years, according TO
the amount of matter you mail out
every season.
Ideas that lead to sales are perfect
cooping Of stock. neat paCards tackled
on them, the cleanliness Of the bird if IT
be white, leg bands on every bird ship
ped bearing your name. secrecy in ship
ping a bird if it goes TO a show and the
buyer prefers tina breeders do not
know that he has bought. ! once saw a
bird on a transfer truck at station
Two breeders were with me. one OF
them bought OF the shipper within
two weeks owing 10 the impression
the shipment made on him. Anothe'
breeder sent a bird to a Chicago SHOW
with his name and address plaCardel
about the coop, after being urged I,
ship inconspicuously. and sacrificed
series Of sales for SO doing one mus
hunor the buyer, especially in giving
\ him what ne Wauts.-NurthWes POul
ia Try journal