Evening star. [volume] (Washington, D.C.) 1854-1972, 1912-04-28

HAVING AscERTAINED these things, we would
proceed to the still more important points the selection
OF our automobile We would ask for list Of in
our own town-our own neighbors and acquaintance,
and friends OF our friends And would see them all
personally Ask about the how it performed the
different kinds OF roads and in varying weather. Ask
about its power and dependability And finally we
would inquire carefully the treatment accorded each
customer by the manufacturer or his agent.
SPEAKING OF AGENTS.: dealer is the better term.)
would go further and ask whether back of the local
dealer was a branch or merely jobber. jobber. you
know handles certain product this season. This season.
Get that3 Next season he may, and probably will
De handing competing car. 1t will be necessary-or
he will think SOTO knock the one he is selling now.
And the easiest way to do that is neglect it and
its buyer.
ONE CONCERN sTUDEBAKERs to be exact-have
thlrtysx branch houses located many important
distributing centers all this continent-Canada
well as the U. S. There go againi Constantly
Ieveung to ourselves And when we are trying 30 hard
to be impartial, tooD
NOW WE HAVE ELIMINATED ALL but three or four
cars from further consideration We are speaking
now Of cars in the price-class of Flanders 2o and
EMF $50" which is to say cars selling from $1,000
down to $780,
PRICE OF FLANDERS "20' IS $500 at the factory and
OF course there other lower at that
price that compares with this wonderful ALL And
though EMF 800 sells for only $11OO you will find il
is damned by all dealers selling up $1,000. In
other words it is their strongest competitor just
Flanders 2o is the bette no of dealers who have 5000
and $1,000 to sell and who have argue they
are just as good as Flanders ''20"
THAT REMINDS U.s. Recently we heard of two in
genious to make the rival dealer tell between the
lines it were, which he really considered best
Here they
ONE REsOURCEFUL BUYER made it practice to
WATCH while he talked with various dealers and see
which they all Knocked He says the first car they
attack is invariably the that pushes them hardest
in competition. He bought an EMF $50" (But, of
course, that is aside from the story)
THE OTHER, PSYCHOLOGIST adopted this plan.
He assumed that the he looking the best
in the world-to avoid argument with the salesman.
Then he asked which the salesman considered next
best.
HE BOUGHT FLANDERS '2o''-now this isn't preju-
dice. It is fact.
WELL, WHAT HAVE WE LEFT after eliminating the
that cannot up to the standards have
standards which the only safe on which to
base purchase that involves much money and
SO much in pleasure the reverse, does the selection
OF an automobile
WE HAVE STUDEBAKER CARS-Flanders "2o'' and
EMF $50" each in its own distinct class. And we
have only these in addition to passing
all the tests enumerated with 100 cent to their credit
they possess that additional advantage which other
cars enjoyhey backed by the and the rcputa
ton Of Studebakers.
WE HOPE WE HAVE HELPED YOU to select the right
car The one that will give you the most for your money
in the first place and the service and satisfaction
the least cost afterwards If you apply all the tests
have suggested your decision will be the
Studebaker "20" "30'-according your needs and
your means.
JUST WORD ABOUT DELIVERIES. We receive
many letters from good friends in about this vein:
Would order Flanders s20 but competitors tell me
you 50 heavily oversod may not get it till July.
Tell me the real situation" Here's our reply:
WE WARNED YOU in last ad that tardy buyers
would undoubtedly be disappointed. We cannot alter
that Tried to get ahead of orders in April but,
bad the weather only managed keep abreast
Can't hope do more in May. But that doesn't affect
buyers who alert to the condition Only the tardy
will get left. You can get car-f you hurry See
your local dealer to-day and he likely fix you
up for early delivery. And if you doubt his promise
just drop line to at the factory and will tell you
whether he positively guarantee you a on the
date he says Nine times of he is telling you the
truth-thats the kind Of dealers have mostly. But
don't delay.
DE MIeGl