The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1912-02-01

to your office. factory or laboratory to
satisfy ourselves that your copy IL just
what II ought TO be--providing we are
not able TO settle that point without
an investigation.
Turn about Is fair play.
We have added to the editorial stan
OF The Times an advertising editor;
He was star man at Yale, studied
fiscal and fiduciAry matters there. II
il tradition that young men come
out OF the great eastern universities
entirely unequipped for business-g get
ting We can guarantee that this grad
uate was a bowling success as busi-
ness-loser. for us. He took sort or
post graduate course in the Cobalt
region, whose golden glories were so
rapturously chanted by Julian Haw-
thorne: and his scent for Investment
chicanery was so keen that there was
never occasion for contrition In The
Times office when one magnincent
frame-up after another was brought to
light by the postal authorities. On
the contrary, We saved our investigat-
ing readers thousands OF dollars by
giving them the plain, unvarnished
truth about the enticing propositions
presented I'm the other Detroit papers.
The facts were always easy of access
in local banks, brokers' offices, credit
the standard financial publications.
! Our advertising Investigator also
| turned the searchlight upon the lars-
est installment house In the city.
showed how nefarious Its system OF
substitution and switching was, how
merciless its pound-of-fiesh propensity
of jerking beds from under smallpox
patients and stoves with fires In them
from humble kitchens In Requirement
for a meagre unpaid installment. De-
spite pressure from its advertising
office and from the Chicago advertising
agency handling it's mail order business
and from its attorneys, we continued
the revelations OF Its extortionate and
relentless operations for the announced
only because OF the fact that hundreds
OF complaints we had asked for were
repetitions OF the same old story.
The outcome OF this publicity was
forms OF chicanery on the part OF this
palace OF illusions" But for The
Times the general public would never
have known how unreliable II was, for
Il always started two monographs
when Customers came In to air their
grievances Our advertising editor
thought the good old jubilee refrain,
steal away, steal away" should have
been among the records. producing an
effect like the quick witted passenger
brought about during a frightful storm
OF sea when he sought to reassure the
terror stricken by starting a Victrola.
The very first selection that came out
was. "A Grave In the Deep" 81
It's gay life our advertising editor
has led showing up friction heaters
and Florida lands, rotary engines and
rubber plantations. Not long ago a
prominent advertising agency OF ma
tional reputation sent all the Detroit
dailies order for $4,000 lines for the
Advanced Medical Science Co. copy TO
be furnished by the doctors when they
arrived with their wonderful instru-
ment for reading the internal human
mechanism like an open book back
wards, from the appendix TO the table
OF contents.
Every other Detroit newspaper took
the agency's credit as n guarantee OF
good faith and began 10 run the two
column readers under heavy Gothic
captions claiming all kinds OF mlracu-
lous results for the X-ray contrivance.
Our Investigator, In one reading OF the
COPY found statements so sadly ut
variance with fundamental facts OF
medical practice that he held up tho
copy: later he found from the records
that the chief OF stan" was not reg
the Advanced Medical Science Co
waited upon by a committee OF local
physicians. which was refused. Then
he sent The Times correspondent at
the University OF Michigan husky
athlete in the pink OF condltion--to be
examined The advanced medical sci
entists saw through him, but not
through the trick. After getting the
first S. on an examination and treat
ment fec OF $50. they found him I'm a.
cancerous condition and urged him to
lose no time I'm coming back with the
si5 for further attention. He came
arrest on n charge OF practicing with
out n certlhcate-but someone tipped
Off the matter and they had fled with
their marvellous paraphernalia - the
only thing OF the kind In the world.
After The Times had told the story
OF this miserable Imposition. the paper
received an appeal from n poor man
out in the state asking our assistance
20 recover the s75 that had been
Etched from him through the advertise
Ing In the columns OF our contempor-
aries. IL r. too bad there isn't
searchli ght that can be turned in on
newspaper offices 20 reveal Just how
loathesome Is this process OF exploit
ing their trustful and unfortunate
readers
Just now our Yale alumnus IL delv-
ing deep into the magic properties Of
Dr. Hercules Sanche's "Oxydonor." alias
nickel-plated gas pipe charged with
charcoal and sulphur. hermetically-
sealed and sporting yard or more OF
electric cord. The cord attached TO the
ankle OF the patient upon retiring.
banishes all maladies; they ny as
thief in the night. Eminent practition-
ers and chemists tell us that this beau
tiful little cylinder. price $40. Is as
etncacious as cold potato tied TO the
PEDAL extremity or specinc for
rinfworm on a wooden.leg
Yet the circulation manager brought
the sad news that half hundred sub
scribers had left us because we made
light Of the healing virtues OF this BEN
efaction 20 mankind We looked into
this and found n possible explanation
ot the resentment In the. fact that the
owners Of the magical tubes were rent