The Bourbon news., 1912-08-20
BUICK announcement
For 1913-Every Up-To-Date
Feature That Has Proven
Practicable Has Been
Added.


The mammoth plant Of the Buick
Motor Co., of FlInr, Mich. which al
ways makes visitor, when ne gets
his first view. gasp over its eXtraordin-
ary size and scope. is awak ening to re-
neWed activity and industry. Within a
week or two the factory will be run
for the production of 80, 600 of the
Buicklmodes of 1913, everything hav-
ing beenncleared away and made ready
for the start ofithe new season of pro-
ductivity. The preliminary operations
a.considerable period of time, but now
the initial stages having been passed
successfully and all the details arrang-
ed, the:busir ess of turning out the rev
cars is well under way.
The entire output of last season was
sold early in June. This success, the
management believes, is a pretty good
indication of the Buick quality and of
what can be expected in the 1918 cars.
In fact the definite promise is made
that every model of the new line is so
built that it will not only protect but
enhance the reputation so empatlcally
won and firmly establised. Briefly
listed, the 1913 line consists of the fol-
lowing Model "a, two--passenger road
ster. 28-horsepower. fully equipped,
$3.50; model rs. five-passenger touring
car. 28-horsepower. fully equipped. ST.
050; model 80, new type roadser, 32-
horsepower. fully equipped, 81, 125 !;
model 81, five-passenger touring car.
80 horsepower. fully equipped, 81. 285 !;
model 40, five-passenger toucing car.
40-horsepower. S1,650. These prices in
clude every practical improvement that
has demonstrated its value, either In
the operation of the car or the conven-
lence and pleaure of its owner.
Those who have had the pleasure of
viewing these cars have been struck at
the firstIglance by the advance made.in
the external appearance of the cars.
Before an examination is made of
the mechanical features the eye is ar
vested by the beauties of the lines
which give all the 1913 models a dis
tinctiOn that is described by the en-
thusiasts as rakish and snappy. 1t is
asserted as an incontestible fact that
the new Bucks are cars that the owner
will be proud of because they reveal
class in their design.
One Of the features observed on all
the new Buicks.is the character of the
upholstering. 1t is of the highest
grade. rich and deep, and in model 40
it has been extended up and over the
edge of the body and the door. the
leather reaching short distance down
the outside. thus adding not, only to
the comfort but to the appearance OF
the car
In designing the Model 80, new type
of roadster, the aim has been to con-
struct real roadster and not merely a
remodeled and curtailed touring car.
The body worked out for this car is of
the distinctiely roadster type and it
is roomy and comfortable.
The snappy lines are made complete
and effective by the dip and curve of
the mud guards. The man who buys
this roadster gets car that is fully
equipped, with tops, lamps and .all
the usual accessories, and a mechan-
ical sself-starter. There is an cleo
trIc battery for the side and tail
lamps. The tires are 3X3 1-2 inches.
The motor is 4X4, and the wheel base
10S inches.
The model "a roadster which sells
tor $3.50, has 105-inch wheel base,
tires 323X 12 andsa motor 34x33 4.
Model 25 is the Buck!'s smaller size
touring car seating five people, and
sells for 1850. The wheel base is los
inches, the motor 3-4X3 3-4 and the
tires 32x31-2.
I Mode 81 is ive-passenger touring
car selling lat Sl,285. The wheel base
is 10S inches, the motor AK and the
tires 34x4. Its full equipment in
clueds electric tail and side lights.
Model 40. the highest grade tive-pas.
senger tonringc ar, selling for 81 $50,
has wheel base of lis inches, motor
Al AKA l-2 and tires 36x4. 1t gener-
ates 40 horse power. is fully equipped
and has an electric generator for all
the lamps, head, hash and tail, and a
self-starter.
The new style of Bucks are trimmed
with black and nickel, some of the
models being shown with gray bodies
! and others in black. All Bucks fol-
| 1913 include self-starters. 1t would
be impossible to ignore the advant
: ages the Buick product has, due to the
r fact that the huge plant produces
these motors, manufactures all the es
sential parts of the car from the
ground up. The drop forge plant, /:
fearsome place to the visitor, is one
of the largest in the world. Nothing
in the Buick car is left to guesswork
Everything is made according to exac
, specifications guaged to a thousandtt
e part of an inch. The pant is there
fore compete and exact produce
and not an assembling institution, 81
that Buick is Buick straigh
through. This gives the car an ad
vantage that is revealed in tht
: smoothness of its operation and it's du
rability that few can boast of.
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