The Birmingham age-herald., 1912-06-01
ALLOWING CUP IS
 GIVEN ID SPARROW Report of Dallas Trip Made
 Yesterday WAS GREAT SUCCESS
President Sparrow States Birming~ hammer Was Branded as Typical of the Birmingham Spirit.
 Turner Presents Cup

One live wire presented another live wire with loving cup for live wire work at live wire luncheon yesterday.
 As a token of their esteem for his able leadership. unfaiing good cheer, optimism and fraterhood for the delegation, John Sparrow. president of the Ad club, was given loving cup by the Dallas dele gation at the "Bac talk" luncheon y,s- terday.
 The token of esteem was inscribed as follows:
 Presented to John Sparrow. chairman of the Birmingham delegation to the Dal- las convention of Associated Ad clubs of America, May. 1912
 "Messrs. Finch. Norman. Eaton, Cassett. Rosenberger, Howell Upchurch. Hanson. Roberts, Smith, R. N Wheeler, w J. Wheeler Miss Lily Lyles."
 Oscar C. Turner. president of the Un- derwood club. the nemesis on the track of the lsnocker. and a considerably live one made the presentation speech Mir. Turner pointed out the good work that had been accomplished and in a few re- marks appropriate and to tho point hand ed over the silver loving cup. MT Spar row accepted 1t with a few well chosen words
 The report of President Sparrow of the trip to Dallas was the chief business fea- ture at the Ad club luncheon. In part that report follows:
 Speaking for the Birmingham deie- | sstion to Dallas I can say with pardon, able pride and pleasure that we have done our duty, have been faithful to the trust reposed in Us by the club and the people of Birmingham
 In advertising our great city on this trip we neglected no means or op- portunities. Beginning with the beau- tiful electric sign attached to the rear of our special train, We "burned a hole in the night all the way to Dallaa," as member of our delegation phresed it on arrival we had this sign placed fin conspicuous position in the lobby of the Southland hotel and kept 1t Illuminated day and night during our entire stay. During that time thous- ands of people stopped to gaze at the symbolic figure of the city with tho pay roll of more than million dollars week
 Tuesday morning the first Issue the 'bgness edition--of the Birming- hammer appeared and made an instan- taneous hit. Leading advertising men commented upon il favorably and some of them did not hesitate 10 say to mem bers of our delegation that Birming ham was doing more sensible and eff fective advertising than any other club in the convention. Even more gratify- ing to Us was the enthusiastic appre- ciation of The Birminghammer' by the leading business men of the city with whom we came in contact. Yes. 'Ths Birminghammer despite some obvious defects, was all right. and the more closely it Is analysed the better 1t shows up as an effort in high class municipal advertising.
 With our 'Birminghammer we reached the English speakng world through the medium of the Dallas News, which pub- lished the official reports Of the conven- tion The circulation of the News was vastly increased during thls period as 1t generously allowed every delegate and visitor the privilege of having mailed back home as many copies of the News as desired. All they had to do was to write out the names. l know that many Of them turned in lists of 20 and 30 and 1t Is probable that others were even more liberal with their orders.
 "fn getting up the money for the cam paign at Dallas we did not feel that we should call upon the merchants, so we went to the corporations with our plan, telling them that this was to be an iu- personal advertising campaign-lt was all for Birmingham and no particular in- terest-and they gave freely. Had 1t been necessary we could have doubled the amount subscribed. So The Birming- hammer stands as solid proof that the great corporate interests love Birming- ham as heartily as any of us do. and lt shows that we are all much closer to- gether than we had thought"