The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1912-10-20
STORY0F GROWTH
N BIG RICHMOND
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CONTINUED From First Page.)
pie in other parts Of the country
heard OF these great things about
Richmond because, the drummer boys
from sauer's mighty factory and the
other factories and the wholesale
houses and the insurance companies
and the packing houses have been
letting the world know that these
things are here. and Sauer's trans
parent xecepticies for the famous ex-
tracts carry TO tables and Kitchens all
over the country the name Of Rich
mond. and the tobacco cans and bags
and boxes and the stoves and nail kegs
and cigar boxes and grocery and dry
goods and hat boxes and packing
house boxes and barrels and biscuit
and cracker boxes and -four bags and
barrels, etc, etc. are carrying the
same good name everywhere In the
land.
It IL One q May.
Yes. II is Just such shops a. that OF
the Sauer Company that are making
Richmond great In this wonderful
commercial era There are many OF
them here. and all OF them ought to
make 1t a point to celebrate an ami
yersary now and then. 1t has the ef-
feet to make us people here Mt home
prouder and prouder Of tae old town.
and incidentally to give some rather
slow, old-timers as complete an idea
of R,chmond.s commercial and indus
triai greatness as has been conveyed
to the people beyond the mountains
and across the Continent and Sup to
Canada and down to Mexico by the
wideawake young men VINO sell
Richmond goods all over America
The history Of the twenty-five years
rapid growth OF the c. F. Sauer CON-
pany 10 the history Of many more
meritorious establishments here on the
two sides of the James River within
and nigh to the corporate limits OF
Greater Richmond, but let me revert
to that history just for moment
have written IL before twenty-five
wears ago c. F. Sauer, a young man.
or, more properly speaking. mere
stripping Of a boy. for he was oareS
eighteen years Of age. commenced 10
make havoring extracts, mostly va
nilla, setting up business In 4ooln
4, a small house in the eastern part
OF the city. His extracts were sold
TO the retail stores near by, and their
superior quality and the indomitaoie
energy of the maker soon made them
popular, and young Sauer had 10 en-
nIov a half a dozen or more people 70
helm him squeeze the Juice from the
vanilla bean and the lemons to make
the extracts. The business grew
had to Rrow-and SO In two years
time Sauer had to hunt larger quar-
ters.
rhese he found at Eighteenth and
Main streets. and the demand for MS
goods required the employment Oh
twenty.fve or thirty people. ana 10
these more were added weekly.
Third NOve o. Larger 0oRtess.
In 1894 the company's business had
increased to such an extent tnst sun
larger quarters were required. ana
ave-story building more than twice tne
.,sze Of the second home OF tne
tracts was secured and EQUIPPED VIZ
all Of the modern machinery t"
49, to the business This house
dtd we'll for q while, but the business
c"r,,rued 70 Rrow with such rapid
,,rs6e. that the company had 20 iooH
ou, FOR q vet mishtier plant. and TINS
time they built their present mammot"
,.nl;shment on Vest Broad street
=, hermitage Road meadow Stresp
mi. enormous plant ana It's p0
.,u,,meut have been % recenuy
, ,.-sn.6 in these columns II u""eS
-- 90 cav more ab0ot u nov. An
.~-.... ests basshmens 10 this OF t"e
:. = ssuer Company. perhaps the lars.
-. 20 ,e. Kind in the country anu
9. A merely o good ssmpse
-. u.,xhty things Hacnmooo
ps.nrncud business folks
seo ". many other shops along an
M, ures in Richmond that pave =
. ,srsr. history Of growth from snei'
,...n,,1. a few years ago 70 "s
moth prop ,rsso"s.
aw ~UYYVR UUC8S.