Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1912-05-24
PUBLICITY IS Light
THAT SAVES SAYS
ADVERTISING
EXPERT
Interesting Address Before
Dallas nd Club Convention;
Mistake of Professional HOr-
ror Of Advertising.
ROSWELL CLUB WINS
THE BRONZE MEDAL
By EssnInE Herald a. ,. LEASED wiFs'


CBy EsenInR Herald A. y. Leased wireI
Dallas. Tex, May gt.-rhe Assoc
ciatcd Advertising club Of America
today win elect officers and name the
next convention city San Francisco,
Baltimore ana Toronto are the con-
testanta
The Printers Ink cup for The club
doing the most constructive work
during the year was awarded today
TO the New York Advertiring Mems
leagne.
Roswell n. s.. carried on the
bronze trophy for the Advertising
club bringing tho greatest proportion
ate number ~ women 20 Tho con-
veution,
one Of the mort interesting foa-
1 tures III the convention was the adj
Dress Dy Iamos schermerhorn at the
banquet rendered the members Of the
association by the Fort Worth Adver-
Using Mems club. Mr.. Schermcr-
horn had ar his subject Publicity,
sho light that saves"
flo said Ia part
"Pgbliciiy can do for ps what the
light that fell upon tho Damascus
y r1ad did for SAUL IL can save us
/ from ourselves. u is tile sesrchlight
turned back upon our own purposes
and methods ~ can save nations.
states and parties hs uncoeering the
refuge Of deceit and the hiding place
Of dupllclty Some far.slghted cor
. poratons Gre beginning 10 love light
rather than darkness. They ufc conn
ing out of their secret places 10 give
their side ~ the case 10 the common
people
professional reserve is blinking ~
the sunlight OF publicity ~ thinks
Il may be aule 20 stand "a eventually.
What blessing to mankind v mln'
listers. doctors and lawyers would
dai2 ict their credentials and records
! ne known Of Hll mnn, 50 That pnhiic-
ity could point the way straight "a
the right dopf in the argent hour Of
- css and need
"rhc medical associations have =
greater aovror Of getting into print
thla they have 81 transmitted infoc.
ton through the marriage Of the
physically unnt--a frequent tragedy
that might be avertcd u ethics did
MOI impose solemn silence upon the
leo Bred mon who could save the race
through preventative publicity Pub-
llcity can save bodily health through
popular enilfhtenment ana cuisines,
through multiplied appea.
AS BE- mqn advertiaes from day ID
day in hia oNn business. go Is he II
IS really tlo o,diasbioued sian oi
conversion taking stard IN meet.
Ing" n 81 the formation OF your
business creed. your confession bcfor,
men.
"You are putting into form yotu
! best prompnngs, your fondest hopes
commercially What you have writ
ten. you have written, and whom Il
stands uut from the printed page day
after day. " may speak 10 the ncces.
stiles and purses OF others. but II
speaks % your SENSE OF consistency
and Integrity.
"if az the outset your promises urs
/, fairer than Jour performances. Their,
is hope; FOR your copy proves that
you Annw what you ought 90 DO III
!, your denlinps with tho public civ,
conscience time and Il win catch uI
with your copy; for seif-accusatloI
Is seif-aiarter. and IN not restricted
by the speed laws
Advertising may be- sclf-revelatiol
10 hegln with, bat on long contract
u ~ pretty llahlc 90 become self-re
, Eeneratlon. For we ail aspire a. be-
; come what our friends feel we az,
! capable ~ becoming. II - the DIS
trusted that despair Publicity Is thl
adyortiser's pledge his covenant viii
4 the consumer in the open.
Daily repeated and daily tested !
should come to be- in good ufae--io
true worth is not gained at a bound
hut tolls upward through the alaht-
sae lodoaiar % his better Salf Ia
Hight that savesi'
nnasIs. nalnl.a tar a sneh. " J