New-York tribune., 1912-01-28
ORDERS SIMPLEX RACER
Californian Will Enter Car in
Two Bio Contests.

Although the simplex Company mas ltsch
withdrawn from racing. 1t is just begin
ming the construction of car that is in
tended for two of the most important con-
tests OF the year. The order was received
by telegraph from Otto Werner, the Los
Angeles agent OF the company, on Friday.
II specifies a 50-horsepower machine FOR
local millionaire, to be entered In the Santa
Monica and indianapolis Speedway races
Bert Dlngley the dispatch adds, is unde.
contract TO drive 1t.
''Wo do not intend 10 race this year,
said Herman Broezel. ono Of the members
of the firm. yesterday. nor will cent OF
our money be expended in financing rae
ing campaign by any driver. II Is there-
fore all the more gratifying TO us that
man who must be simply an enthusiast
should select tho Simplex as his representa-
tive on the road and track. Incidentally
his Was the fifty-sxth order we have taken
during the month Such a volume OF sales
IA far I'm excess OF anything We ever en-
joyed before.
The Hupmobllo world tourists. who left
Detroit November 4. 1910, TO circle the SIope
IN A little Hupmoble. reached Detroit last
Wednesday, having complHted an extror-
dinary zlgzag Journey Of more than forty
thousand miles The car In which the traN-
oilers covered the last mile was the same
cne in which they left Detroit and which
had negotiated every one cf the twenty
seven thousand miles OF actual road travel
Motor trucks have often made cross
country trips under load-special trips-out
the drst instance IN which this Is being
done a. regular thing has Just come to
light in Massachusetts,. Every day be-
tween Salem. Mass. and Portsmouth. y. IL,
n sneedwen truck makes a single trip OF
ninety seven miles. II is in reality and IN
mama tho Interstate Express. The truck IS
a four-,on machine, and carries fun load
each way. the owner doing enough hauling
or .xpress business 10 make good living
from the single truck. In the spring an
other truck viii be added 90 that there
will he service both ways every day oe'
tween the two points
TIL. annual production of rubber OF all
.rados at the present time Is estimated at
=, 90 tons Fifty per cent OF this totaI Is
heinu used in the manufacture OF automo-
huo ,,res and accessories. Forty thousand
tons Of the yearly output, about 50 per
: cont comes from the valley OF the Amazon
Rubber has become the largest Individual
uem in po!nt Of value in the import trade
Of the United States.
Louis Ling, for eleven years memoer OIL
| "The Detroit Journal" staff and for tine
greater part Of that time dramatic critic OF
tho paper. has associated himself with the
| advertising agency
with headuuarters in the Ford BUILDING
notroIt MIR. Ling will be writer Of adver-
Using COPY. HIS long and varied expert
| ,nce as a newspaper worker gives, rin
ideal equipment for such work
"D,stinc,iveness In design makes re-
marksble appeal to women purchasers OF
cars" remarked John G.. Dale Of the SIN
n,cx COMPANY. a few days ago. II find that
women note distinctive points about cars
body quicker than mon-that is' women VINO
are accustomed To Using motor cars. the
explanation is that women pay a great deai
M attention 10 dress, not only their own
I apparel, but to that OF other people lheS
notice every little point OF design III
gown that is at all different from the gen
eraI run. II is the same way with auto
mobiles. They note little points OF re"lie
ment which the average man would ran
to see In n quick glance at car
| The Jackson Automobile COMPANY or
] Jackson, Mich, claims the honor OF SELL
ing the first automobile at the Detroit
! Wayne Pavilion show. Just twenty min
utes after the doors opened MONDAY night
! a car OF this make was sold to Phil Schu-
macher, OF Schumacher Brothers narn-
ware Company, OF Ann Arbor Mr.. Schu,
macher's new Jackson was fuily equippeu
with top, windshield and speedoIneter ana
was purchased for immediate delivery"
W. II. Hoffman, foreign manager Tor the
Warren Motor Car Company, spent week
at the New York automobile shows. While
here Mr.. Hoffman secured orders for Inn
mediate export of Warren cars for Bahia
Brazil; Perth. Australia; London, England;
and La Plata, Argentine Republic ana
made connections for agencies with some
of the largest dealers In those countries.
Montgomery Hallowell, formerly adver-
tislng manager OF the United States Motor
Company and more recently with the lie.
san Agency, has Joined the executive stan
az the Van Cleye Company.