The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1912-11-24

greatest care In the buying OF food, She
knows the comparative values Of food
stuffs, and buys accordingly. To make
dollar go the farthest in this way, she
doesn't have to be a food chemist or to
understand the caloric value Of particular
soodstuffs, but she should, In q general
way. understand the various kinds OF food
required to make up well-balanced diet
and do her marketing accordingly.
There is plenty of room for greater eff
cheney, too, in the matter Of dress for men
AS we'll as for women. The primary object
OF dress take Il is warmth; the second,
decency; the third, appearance. Dress
properly serves no other purpose.
And yet how many Of US not only intro
duce a fourth element but place it far
above ali the others-style'
To secure the necessary warmth, dress
would be cheap no matter what it cost. To
comply with the prevailing standards OF
decenoy one would be willing to forego
many things In favor OF the proper raj
ment- For the sake of beauty, too, one
might properly make any reasonable sac
rIfice. But why anyone should move fin.
ger to comply with current style Ia quite
ucompTehensibe
No man or woman is really efficient who
has not thrown of the shackles OF fashion
Style is economic waste. Collars and cuffs
O.
Let us apply the principles of efficiency
TO dress. Let us seek for beauty In the
simple. Let US rebel against the ordt-
pances of arbitrary fashion.
Choose Your Pleasures Wisely.
We are inefficient too. in the matter Of
our pleasures. There Is no economy In
foregoing pleasure We require diversion
Just as we require food and sleep. But We
must choose our pleasures discreetly. In
spending q dollar for pleasure we must be
Just as circumepect as In spending it for
food We must get all we can oct of IT.
There is no sense In foregoing the thea
ire, for instance, simply because tickets
are expensive, but there ls every reason
why one should forego the theatre Il he
can derive an equal degree Of pleasure
from a free public lecture OF entertain
ment
The man who derives pleasure from
watching baseball game, football game
OF similar exhibition makes a mistake IL
he 1oregoes them because Of the expense,
but he shows conclusively bis inefficiency
if he spends money for such things when
he could enjoy himself Just as much play
ing the game himself In some open lot for
nothing.
In the matter of necessaries, food and
clothing, as we'll as IN the matter Of pleas
ure. we have seen. therefore. there Is
chance for all OF US to become more efd-
cient.
Efficiency in the home will not ada to
the wage earner's income, but II win d.
minish his outgo, and that amounts to the
same thing. If We can't reduce the high
prices. then let us become more efficient
and meet them.
So much for the application OF the gospel
OF efficiency to the household-to the wage
Garner whose income Ia fixed and is not
likely to be very much increased.
But the fundamental principles of eff
cheney apply everywhere. They apply TO
the great and powerful monopoliatto trust
and to the small Independent competitor.
Let me try to show you that efficiency
actually gives the advantage to the small
competitor. and thus the small business
man may. through efficiency, increase his
income and successfully compete with the
trusts.
Business has passed through the phase