The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1912-01-16
MORE LETTERS
ON THE SUBJECT
OF BULLETINS
SECRETARY HENDERSON Az
THoRlzEs PUBLICATION OF Ex.
PREssioNs FROM WELL IN.
FORMED MEN AS TO MERITS OF
PERIODICALS ISSUED BY CON-
MERcIAL BODIES.

Following are some more of the
letters taken from the files of Secre-
tary Leland j. Henderson, of the Pen
sacola Commercial Association. rela-
tive to the issuing of a regular buIle-
tin, which matter is now being con-
sidered by the publicity committee of
the Commercial Association, as stated
in The Journal Sunday morning.
Mr.. Henderson, while secretary of
the Apalachicola Board of Trade, re-
ceived a great many letters from peo-
pie in all sections of the country, con-
tanning expressions and suggestions as
to this kind OF publicity, and since Il
has been proposed to issue a bulletin
of the work of the Commercial Asso-
citation, he thinks some of these letters
may be of interest to those who are
interested In the Commercial Associa-
tiOn and in the bulletin proposition.
After an examination of the bulletin
issued by the organization of which
Mr.. Henderson was secretary, Alex
Linn. acting secretary of the st. Pc
tersburg Board of Trade, wrote as
follows:
st. Petersburg, Fla. Sept. %. 1910
Mr.. Leland J. Henderson, Apalachi-
cola, ria.
Dear Sir: Your favor of the 18th
inst. received and also the copy of
your board OF trade bulletin. Allow
me to congratulate you on the attrac-
tive publication. This must be an ex-
pensive venture but there seems to me
to be no reason why Il should not pay
for itself many times over If used as
a publicity medium, for which purpose
it is undoubtedly intended. The ST.
Petersburg Board of Trade has great
faith in its own literature, advertising
but little in newspapers and periodi-
Gals. / am sending you some little
booklets which we find very satisfac-
tory, also copy OF a special issue of
the Independent which we use during
the year following each such publica-
ton.
Best wishes to you in your pro-
gressive work.
Very truly yours.
ALEX LINN,
Acting Sec'ty.
Willis B. Powell, secretary of the
Tampa Board of Trade, and one of the
best advertising experts in this sec
ton of the country, expresses his
views of the bulletin idea in the fol-
Tampa, Fla. Sept. Is. 1910.
Mr.. L. ]. Henderson, ApalachicoIa,
Fla.
Dear Sir: l am afraid that you are
attempting a pretty big proposition
for so small place as Apalachicola.
and that a large number of your two
thousand circulation is being sent to
people like myself who are interested
in such excellent publicity but who
will not buy any baby clothes from
Apalachicola."
We get out the Tampa Truisms and
pay $35 for 5000 copies. We have had
editions as high as $4,000 and placed
all of these in the hands Of those
whom we expected to locate in Tampa
or South Florida. / am a great lover
of fine printing, able editorials, etc,
but when finances are shy. try to get
as much publicity as possible for the
least expenses.
/ note that you state that Tampa
Trufsms claims no editor. It hasn't
| one. The matter contained in Truisrns
| is simply extracts from the state press
and from statistical sources You ask
IL Apalachicola can afford such bull
:etin. I would advise you to prin;
| four pages instead of ten, issue ten
thousand copies instead of two thou
| sand.
Respectfully,
". B. POWELL.
Secty.
Some good suggestions are con-
tanned in the letter Of H. Fl. Roof, Sec
| rotary of the Biloxi, Miss, CONNER
cial Club. which is as follows:
Biloxi, Miss. Sept. 16, 1910.
Mr.. Leland j. Henderson. Secretary
Apalachicola Board OF Trade, Apa-
| iachicola, Fla.
Dear Sir: The writer wishes &c
thank you for the edition of your Bull