Imperial Valley press., 1912-05-04
RUMSEY DEPARTMENT STORE
Roy L. Rumsey, Prop.


! The whole tendency of modern mer.
| chandising is toward demonstrating
the indisputable fact that he who buys
carefully can sell better goods for
The same money or the same goods for
+ less money than any competitor of
smaller purchasing power or inferior
distributing volume and upon this ba-
sis rests the success and remarkable
development OF the department store
idea.
In this connection We wish TO call
particular attention tc the Rumsey De-
par.ment Store, which is illustrative
of the splendid growth OF the city
and the gradual process of its devel.
opment In its growth, this establish
ment has formed an interesting part
in the history of Ell Centro, while those
in charge OF its management have been
conspicuous leaders in every measure
and in all affairs fer the upbuildng
Of the city
In all respects, the Rumsey Depart
ment Store is one of progress and
each year it has experienced a growth
OF trade demanding continued improve
ments in the stock, which now fills ev-
cry available foot of space and makes
this complete and model department
store. Each department presents
splendid exposition of goods in end
less variety. 1t is complete in its
departments 1t is exceptional in its
large aggregation of first class, high
grade merchandise, and every line of
goods carried is designed to meet GER
tain well known wants of the people.
Groceries, hardware, dry goods, cloaks,
suits, shoes. notions. ladies' and child
ren's furnishings, chinaware. crockery
and house furnishings; all these and
many others are departments in this
up-to-date establishment. and each has
as much completeness in stock as if
it were the only thing in which the
house dealt
The Rumsey Department Store has
the peoples confidence and is qualified
lowest prices for the best qualities
and values to be found in this state
Its patrons know that they can al
wavs obtain exactly what they need
and of the style and quality they de-
sire. They guarantee their goods and
no transaction in this store is consid-
cred complete without the entire sat
iSfactiOn of the customer.
Briefly summed up, the Rumsey De-
partment Store is the largest mercan-
tile retail establishment of its kind in
Imperial county. 1t is such houses as
this which push themselves ahead by
sheer force of business ability Mod
crate prices, honest representation and
prompt and accurate service this is
the stuff of which a successful COM
mercial business is composed.
This store is located on one of the
most prominent corners in our city
and covers several thousand square
feet of floor space. Mr.. Roy L. Rum
sey, the owner and proprietor of this
establishment, was for many years en-
gagged in the merchandise business in
California. He came to the Imperial
valley some nine wears ago and opened
a store in a small way at Silsbee, and
some six years ago founded the pres
ent establishment
Mr.. Rumsey has grown up with the
valley and now gives employment in
his store to 10 people. To say that
he has kept abreast with the times,
We have but to mention that he has
the only automobile delivery wagon in
the valley.
Mr.. Rumsey is one of the staunch
business men of the valley. He is
firil believer in the future of this sec
ton. which is evident by the large
amount of capital he has invested in
his business. When you can obtain
it nowhere else you are sure to find it
at the Rumsey Department Store.