Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1912-07-12

zines, though tney cost ilttie more,
stick to your home merchant and
your home town.
And as for the rest of the magazine.
1t is filed with pictures of actresses
and few Who's Who" portraits of
men of affairs who may be needed to
pull the wool over somebody's eyes
down at Washington. There's an
article on Pink Pajamas and the
Moral Situation" written by a dub
reporter and signed by man who is
big enough to want to get his picture
and his name in the magazines pro-
vided he gets the advertising without
having to write the article. There's
a story by an advertising representa-.
tive who can give the magazine some
business If the magazine will buy his
stories, which are usually punk.
There is a household department
cribbed from the Lord knows where
by woman who couldn't hold can.
die to the cooking your mother did.
There's a puzzle department and
millinery department with a catch In
It that makes you buy your plumes
somewhere in the city. There's a
health department with hifalutin'
medicines mentioned and sold by the
fellow who writes the dope, and pat
tern department with an address at
tached where you can buy your pat.
terms at SO much pat.
Oh, it's great game-and the fun
ny part of 1t is that you are falling
for It as surely as the leaves in au-
tumn-falling, falling. everywhere!
You are falling for this game and get
ting trimmed regularly, and by so do
ing you are helping the great powers
that be tear down your home mer-
chant, your home town, your home
schools, your home churches. your
home everything.
Why do you do It?
Why do you buy hundreds and hun
dreds of bottles of dope and yards
and yards of shoddy sold in the city
and recommended by the cheap mail
order publications?
What good did one Of these watch
free" advertisements ever do yeu?
Did you ever get anything worth
while for nothing, or did you pay the
fiddler every time you trifled with
city sharper on the other end Of one
Of these alluring advertisements?
If your home merchant hasn't what
you want in stock, why don't you go
to him and let him get the desired
article from reputable jobbing house
at reputable price?
That's the way to do business!
Why, wouldn't any more think Of
buying through mail order publica-
ton than | would think of sending a
convict to the bank with roll of
bills to deposit
Do you realize that the city mer-
chants of a certain caliber are able to
give you the worst of 1t about half the
time when you are right on the
ground, in their store? How much
show do you expect to have, then, in
dealing with a bunch of small-bore,
hy-by-nght advertising concerns that
are looking for good things" from
country towns?
| Taking chances!
Well. should smile!
What you should do is to get up a
crusade and hunt down all the people
in your town who permit these nox-
ious distributors of fake advertise
ments to send them their magazines.
and get them to sign a pledge to
make public bonfire once a week
and burn every cheap rag magazine
that comes into town. And right on
top of this aggregation Of infiammable
material, throw the eatalogs that
drift in from the mail order houses
Make. good hot fire and go home
happy-and safel
You wouldn't stand II to have a
burglar skullSing around town and en-
tering every house once or twice a
month. would you? And yet you al
low magazines that are backed by
thieves to come into your home circle
and cheat the eye-teeth from your
head.
Maybe you like It. II not, why
don't you do something and make 1t
hot for this character of publication?
There is nobody that will do any
more for you than your home editor
II you treat him right, and when you
see an advertisement In his newspa.
per, you may depend on 1t, the firm is
reliable. There may be exceptions,
but the editor is willing to know
about the exceptions and will stop
taking money from the exceptions
Try debating to the mail order pub,
lication anent the advertisers and see
now far you get-for you are but
one In million subscribersi You
don't amount to much from his stand
point-but you do cut some figure In
your home editors affairs. He will
treat you right-and you should treat
him the same way. Your interests
are the same. You help him and he
will help you-and that's all there Il
to life, anyhow.
But, don't take any stock In the
selfish cry of the mail order Journals
for a parcels post. Remember yot
are on the other side of this fight.
And being on the other side, why MOI
show the stuff that's in you? Dr.
some active work for home and edu
cation and the little old country
town you love!
, BYRON WILLIAMS.
) Heien's Injured Thumb.
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