The Manchester journal. [volume] (Manchester, Vt.) 1861-current, 1912-02-08
rHNTHY NfIEIIEs AKA HIc
funTE Itn coon.


DtxMs Lisuabssirs res,r - ~
f'sss - smaii tislo. TuA - an
ylisg.s
Tbs Bhsfgf neaWafe9# have @nfs
than 0nes r&iles ne aatniita q
haMaan msn AID u t.iiaend SIS Fsa
~8l 10 iAH lmiostaat Hpfs that q
6aae ~ ite editors ~ TIE smalle.
~ arfapsfs As6 10 pe great rela'
~ ghnso aeuYpspers "a adfwits'uE
mealgms
&, spaid BE- impossible 20 keei
ihs peraEmeni goiaF impossible q
iaAn 10 icep representative and
delasg1aise EoFsrgmeat alive 10 ihia
nDaatfy. u Il Nrfs nos for thn thou.
saaAa ~ aeatgaaer eaitsrs SCATTER
ra throughout iAs lard every one
u iAem 4 patthtr aud an observer
so iani policeman ~ politics and
rublie affalr
Wherever two railroads cross in
The uss,sd states and there ia .
t0au o. village, there is.--toriunAte-
b for the aopusfT local editor
The editor watches thc Two rail-
roads, he watches the affairs u
Oh township. coanty. State and Ma
tea
tie talks daily Or weakly 10 bis
tcit0w-e.uzcna conoernihg affairs
that mosi vitality interest them. lis
IL isr them an @e that does not
sletp. man alert aud dosoled il
thuso that are his constituents
II the railroad crossing kills too
many. II the railroads combine to
charge too much OF serve too poor
~, Il the Judge. Governor or Mayor
sceins more Of railroad official
than q peoples official. tho editor IL
there 70 tell about H.
BiE metropolitan newspapers with
calculations running Into many hun
drcds Of Thousands daily have
flliaT power OF their cwn.
But IL you took all the metropol!-
tan noRtIaIus OF tho United
States and weighed them In the
balance against tho pIets CT the
small cities and towns IN America,
Il would be as though you weighed
a city office building against Pixies
Peak and the local press would be
Pixies Peak.
The local editor speaks 10 his
TeadCia as one friend fpeaks to
another.
They know him By sight They
know his record. They know the
hard fight that he has made and IS
making. They know for how small
reward be renders efficient, un-
selfish service. And word from
him means more than many columns
from some anonymous and unknown
4 editor OF the big city"
II The politicians Of this country
Know well the power Of the local
editor. They respect Il and fear
llt ard Il IL good thing for the
8eonAtfy that they DO.
4 a man writing fcarlessly in some
fcolgreagman's or some Senator's
lhome town can do moro TO keep
Ftha, public official straight" than
aall the metropolitan newspapers put
stogethor,
luhlie men know the power OF the
flofal editor and OF the local news
xpApgr- II l. a pity that the busl-
aea men Of the country are ignor-
FAM Of that power
The man who has something real
fly worth while to advertise could.
, if he would use the local news.
!papers lntolllgontly, multiply his
.salss Wy ten. make himself known 10
smiiliona that do not know him and
'put himself at tho head OF his
line Of competition
u the automobile manufacturers,
Ifor Instance. would put their adyor-
''usiug inieillgenily IN the local
.neMspapers paying good, fah
,rato and offering good value, they
.could very soon change the output
'of automobiles 81 America from
10000 ia ono year, which was the
record Of 1910. 10 $4,000 or L..
TOO IN one yearand ,hia 10 10 Ok.
taggeration.
! Tho smallest Of the country nows-
papers has among It's readers one
,or five o. ten or hundred men
,,ihat could be made to buy car nov
'and N!ll buy one sooner or later
some intelligent automobile manu-.
faciurer with the right kind Of
product viii realize this and sell
tens o. thousands OF cars through
the local newspapers before his
scompetitora know what has happen
cd.
Tbs average Of prosperity and Of
l~ealth among the readers OF q
'eonnuy newspaper IL far greater
'ihan among the readers Of met.
'ropoiI,an daily, and Ia proportion
10 the cost Of advertising intelligent |
through tho country news
papers gives BY far the best results.
What VIC have said about auto. |
mobile advertising rclas TO adver-
Using IN other lines. The dweliers
Ia the cities. readers Of the metro |
polilan eailles. have before then
eyes temptations and attractions
81 the great atcrca which cannot be
reached BY the reader e. tho eoun-
uy Newspaper. II our business men
realized their opportunities they
would fight FOR parcels pest. and 4
they woalt make a every country 4
newspaper an active distributing
agency, doubling and irehling the
eonnifys prosperity and industrial
activity
This we have said before. and 4
~ a.