New-York tribune., 1912-01-07
accord YEAR FOR AUTOS
,,.de Touches High Water
Mark with Big Increase.
woRl D BUYS YANKEE CARS
r,is Country Leads in Produc-
ton of Light Machines of
Ample Power.
ny ALFRED REEVES
Tnited States Motor Company =.

,r,tA the ending Of the year figures are
.rshlr showing that American manufact-
-, have made unprecedented strides in
W .xportat ton Of motor cars. breaking the
lis Of 1910 by more than So per cent.
.,.,shv attaining a position unequalled by
- other industry. From a valuation OF
- ~, 900 PCS for S,44o cars, with parts and
t.,.sscries for 1910, figures have risen to
s,n. more than 100000 900 for approxi-
.,,,v 1N.SOO cars, with accessories and
IS FOR 1911, or at an average of almost
. raj cars month.
The greatest increase has been during the
So, few months, the figures for October
A,vine - per cent advance over the same
Nth for the previous year, and to this
:, must add s2,500,o0O for tires, all OF
.,;-h fttngly celebrates the twelfth an
.,sI automobile show, as indicating clear
= Americas leadership OF the world in
.,,o- car building. Because OF the light
-,,rhi. ample power. comfortable riding
.,sutes. UneXampled durability and UNIQUE
,rd complete design Of our cars the coun-
tries Of tie world are buying heavily from
,vr American factories.
The average price Of the cars exported Is
,A,ut $3.50 and while a large number of
,,s hcA priced cars are being sold in other
rarts Of the world the greatest demand is
,,- tho moderate priced car, for which
,asrics IS famous. and 20 which the Euro
,ssn manufacturers have paid but little at
,sr'on. For some reason they have con-
,rvs7 70 treat the motor car as a luxury,
,ri have built high priced cars for the
r1ury-loving class. overlooking the position
which the motor car now holds as neces-
Fy in our everyday life, Our makers have
,te-ed 70 the demand Of the foreigners.
,rf the performance OF the car has proved
~ unusual that foreign sales are increasing
rth gigantic bounds. Albeit lower wages
,rs PAID abroad. the methods of production
Asrs permit us to compete even in those
ountyies where duty is imposed.
On the big cars, which involve a great
pal ~ hand work. the low wages paid
,sroad put us at a disadvantage, but for
ans selling at $4,000 or less the use of high
quality automatic machinery, the excellent
work Of American mechanics. the ingenious
,sns of our factory experts and aggressive
gYnc campaigns are resulting in Ameri-
,sn makers securing trade everywhere
tA-c-ehout the world. even in places like
leTrad dOO south AlllNd, "lltIb ldllu
tas Preferential rates.
7 IS simply q case Of enterprise in max
lng the kind Of cars demanded by the peo-
re and making them in such quantities as
n permit a sensational price that, coupled
With excellent performance, assures con-
arusd sales.
For a student Of trade conouering, the
sEures are fascinating. and even a layman
must read with thrill Of pride the world
vide recognition given TO American auto
mobile design and quality, aside from the
ss-i -isfaction that we must all take in the
efficiency Of American business methods
at are reaching for trade in every corner
v the globe, to the advancement Of all peo-
,Ie. and particularly 20 the continued ele-
IA don Of the American mechanic.
From an expert figure Of S.oooooo for
automobiles and parts in 1901, the S20,0oo,o 900
Tor 1911, Just a decade, is a stride IN bust
ness worthy Of attention. OF this amount
he most extraordinary increase has been
the advance Of 100000 over 1910, or moro
.ha7 Is per cent. while the last few months,
notably in October, the increase has risen
n 3 per cent over the figures for the same
months in the previous year. The latest
EoF ernment figures issued by the Bureau
% Statistics Of the Department Of Com
me~ce and Labor. at Washington, shows
tha, in October the exports were S.35O.SA
fo~ s52 cars, as against ST, ,s3s for 62s cars
n October 1910