New-York tribune., 1912-01-12
SUCCESS Of HUDSON CAR
Marvellous Growth the Subject
of Automobile Breakfast.
OUTPUT EAGERLY SOUGHT
Demand for Product Is Far
in Excess of Annual
Supply.

Roy L. Chapin, president Of the Hudson
Motor Car Company, the youngest presi-
dent Of a corporation Of Ike size in
the United States. told a wonderful husi-
ness story to gathering OF nearly
one hundred prominent Eastern auto
mobile men, when he rccited the amazing
growth Of the Hudson company from its
inception The occasion was the annual
breakfast given by the Hudson Motor Car
Company at the Hotel Astor.
lie told how .hc company's first year
had been the greatest initial twolyemonth
experienced by any concern in tho auto
mobile industry, and probably the heaviest
in business history. The Hudson COM
pany's first years business was $0olO0O.
President Chapin also told an interest
ing story of the organization Of the COM
pany by himself Frederick O. Bezner and
Howard T. Coffin who is said TO be the
leading American motor car designer. lie
told how business had increased by leaps
and bounds over the first year as quickly
as Mr Cofhn's leadership in designing was
lie laid down plans for future develop
mont, and emphasized the fact that the
company had ample capital to swing any
thing il might undertake, lie told of the
worldwide organization of the Hudson
company and now every member of the
big Hudson Family was pulling together
with one aim i'm vicw-the automobile own
er's interest Nr. Chaplin also painted
# 1n cy4-iFt
growth Of the Hudson's factories. and said
that a year from tho time the new fac
tories had been built at Detroit It was
necessary to add considerably 10 the floor
area. He said that double demand
marked the advent Of the new self-start-
ing Hudson "23" and that demand would
exceed production by several thousand
cars
r II BroadWell addressed the gather
ing. many Of whom were Hudson dis
tributers from all the Eastern States. Mr..
Broadven spoke on Organization and
MANAGEMENT" and told how the square
deal IN the motorist was the only abso-
lutely solid business foundation. lie en-
pbsticallv stated that it was the only key
10 success.
Howard +. CofRn spoke on Modern
AHf0U1Ohle
car Of the future could only he simple
car. He said that simplicity must folio"
a. surely in the automobile industry As 1t
has I'm other pursuits. and told how his
staff of engineers had. combining the func-
tions Of certain parts of their newest car
hecn able To eliminate approximately
thousand parts.
+ G. Morse. general sales manager,
scoke on Demand for Hudson Cars. lie
told the story Of how more than half the
factorv's output for the entire BILE sea-
son had ALREADY been snapped up. lie
snsIyzed the essentials for success I'm sell
ing G.. G. Winninshsm, advertising man
acer. said: There Is Just one best way
IA do things. and We want that uniformity
"a amply throughout the Hudson organiza-
,icn.' His topic was Uniformity Organi-
zation. Educstion,'
Samuel s Toback, general manager Of
the 4 Elliott Rsnney Company. dis
,~ibuters ror the Hudson car, analyzed the
great success Of his company and that Of
The Hudson car by stating that the right
"a. backed up by an efficient sales force,
rlre tho highest class service n owners
cannot help winning a large measure OF
success"
Among the other speakers were 4. b
Henley. the veteran Boston authority, who
is a partner in the firm Of Henley-Kim-
ball. Boston distributors for the Hudson.
and W. H. MacAneeny. who told Of
the infinite care used in manufacturing
and how inspections were made at the
Hudson factory
The meeting was probably the most en-
thusiastic in the Companys history, and
was the greatest evidence of the success
that is attending the advent Of the new
self.starting Hudson "35' in every section
of the United States.