The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1912-06-15
THIS IS NOT A MONEY GETTER" BUT A SUB
SCRIPTI0N CETTER
REMAINING 50 WORKING DAYS WORTH $40 EACH
Good Newspaper the Best Know Advertising Medium for
Cicy or Iertory-ls the Light and En-
terprise Worth the Money

Weekly Enterprise, understand the
fair methods by which this con-
test is being conducted.
Our Methods.
The secret of fairness bv which
this contest is being conducted lies
In the manipulation of the votes
tbat are cast during the race. A
free voting coupon appeared in
each issue of the Light and Enter
PRISE during the first two weeks
OF the contest but this has been
discontinued and the only way to
secure votes is to pay for ere
neWal' or for a new" subscrip-
ton to the Daily Light or Weekly
Enterprise. We will not give votes
on a new" subscription or a "re-
newap' to the Daily Light for over
three years in advance, nor to the
Weekly Enterprise for more than
four years in advance.
We take this precaution to pre-
vent the relatives or friends of a
contestant from taking "long
term" or lifetime" subscription in
order to get votes.
We require every contestant to
mail or bring subscriptions secur-
ed by them and upon which votes
are given to US every two days.
There are two reasons why we do
this. First: So that we can start
papers to the new" subscribers
and credit" renewals Second: So
that we can handle the votes to
be voted in the daily vote stand
ing and those that are to be IRE.
served" until the end of the race.
Where a paper allows a contestant
to reserve" part of their votes at
home 1t gives them chance TO
withdraw from the race Just pc
fore the end, pool their reserve
vote with another contestant iii
the race, "cinch" premium and
divide it.
Protection Against "Buy-Off."
The Contest Managers reserve
the right to handle the votes that
are sent in every two days by the
contestants, and therein lies the
secret of protection to the contest
ants.
The Contest Management will I'M
crease each contestants vote stand
ing. that appears in the paper, a
little every day, running one first
one day and then another, but CIV
ing no certain one a big lead over
the others. However, majority
of the votes sent in will be held IN
reserve" until the end of the race
only a small portion appearing IN
the published vote standing during
the entire contest.
Bv f'reserving' the major por-I
tion of the votes the race .'aally
develops into a complete mystery
as to how any one really stahus
and therefore bluffs off theri idea OF
anyone spending money Tor SUP
ecription in order to get votes
If a person desired to spend money
To win a premium they would nc
IN the dark as to whether or not
$50 or $500 would "cinch the
coveted prize.
This is the tenth Texas paper for
which Messrs. Lowrey and Lueders
have conducted a contest by these
methods within the past twenty
months and records show that a
ridiculously small amount Of money
was spent by contestants In ordef
to secure extra votes. This meth
cd of handling votes causes the
valuable preiums to be AWARDED
TO the most energetic workers
$4,000 Reward Offered.
If any lady or child in the Ligh
and Enterprise Great Popularity
Contest can prove to the satisfac
1 ton of three reliable business mel