Evening star. [volume] (Washington, D.C.) 1854-1972, 1912-10-13


and Found columns of the morning papers. His eye
finally caught this advertisement:
LOST.-Japanese Doll at Coney Island Tuesday after
Dol of NO value but is loved by the little girl Finder will
be paid reward of $40 return of doll to clerk of
Holland House. Manhattan.
He cut the notice and hobbed to the animal
closure where for minutes he stood surveying the
four-legged curos for which the known and unknown
parts of the earth had been raked ed and ransacked
Then he went to a Surf-ave. tOyShOp and bought a
cheap Japanese doll.
1t took couple of hours to build wooden five
feet square, and it took four strong piano movers
and truck transport it to the Manhattan end of the
Brooklyn Bridge, fourteen miles away. The clock in
the City Hall tower showing the noon hour when the
vehicle arrived in front of "The World Office and all
lower New York, like a of ants, was husng tor
lunch.
Schwab, thanked by small army of policemen d-
rected the descent of the package and the four strong
pried off end; when, to the wonder, the delight
and the of the mob out stepped the smallest
baby elephant ain out of captivity" (These are
Schwab's own words and Schwab a trustworthy
man, The police forced lane through the crowd of
plant, and turbaned trainer made their entrance
BY the time the elevator had reached the third floor the
entire population of the Pulitzer Building knew that
elephant was calling on "The World" The office boy
duty threw fit when he caught sight of the procession
Schwab and his exhibits and walked over him past
the lines of reporters desks straight to the office OF the
managing editor.
Not typewriter clicked nor a telegraph key. Bust
standst for the first time in the history
OF
an your columns this morning saw this ad, said
Schwab the chief while the elephant, with its trunk
investigated the contents of three waste baskets.
"SOne kid has lost a Japanese doll. 1t picked up
in Frank Bostocks Animal Arena. | was coming up to
town today, and Mr. Bostock asked me to drop in and
leave it with you. He suggests giving the reward to
You'll do him favor if you II that the doll gets to
the right little girl She's probably crying for it now.
Then the old man turned and, followed by the baby
elephant and the makeshift Cingaese limped back to
the elevator When they reached the sidewalk dozen
camera were waiting to snap Park Rows queer
MONDAY visitor. An extra consignment OF police re-
serves had been called to help push back mob of
twenty thousand persons that threatened to topple
the City Hall in direction and Brooklyn Bridge in
the other. Half an hour consumed in having the
elephant boxed, lifted to the truck and headed back
to Coney Island.
The following morning of the best pages of "The
World had little 1t the story of the visit of
Bostock's baby elephant. There pictures galore
and fve-column head. Business at Bostocks picked
up instantly. All the women and children in the me-
trorolis wished to the funny little beast;
And none of them got in with passes.
CCHWAB'S performance is good example of how
~ good press agent gets good story printed right
There comes to mind incident that illustrates the
even difficult art of keeping bad stories out of
print Unfortunately it too has to do with elephants
In the fall of 1905 the first New York Hippodrome
show, "A Yankee Circus Mars, which had been
produced the night of April II, the year. had
worn out its usefulness. To build entire new pro-
duction out of the question: and in view of the
fact that the majority of New Workers. away for the
summer, had not witnessed the original spectacle
Thompson & Dundy decided to continue "The Yankee
Circus and add pretenouS Interpolation to last half
an hour. The novelty took the form of elephant
opera and named @The Romance of Hindu Prin-
cess" On the afternoons previous its presenta
ton the usual matnees were eliminated to make pos
sible the only dress scenic, and light rehearsals.
Thousands of theatergoers will remember the piece
by recalling the dramatic moment when the elephants
plunged down hillside into the big Hippodrome tank
arranged represent East Indian lake. Sixteen ele
plants necessary and, as the house management