The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1912-05-16
working for Greater Vermont


were TO try the experiment. the re-
suits would demonstrate the wisdom
OF such a venture. Burlington has
already proven to its own satisfac-
ton that publicity pays, and the same
thing is true of the state,
We have hitherto shown how the
Vermont publicity bureau under the
direction of Secretary of State Bail
ell, has aided in -enlarging the coun-
trys knowledge of Vermont's natur
al resources and helping the sale OF
farms through the adoption of effec-
tive methods of advertising. We are
glad to note that the publicity bur
eau, which was wisely made a new
department in the Office of the secre-
tary of state, is now actively engag-
ed in advertising Vermont as a sum
mer resort.
The interested Vermonter who
calls upon Secretary of State Bailey
at the present time will be able to
discover how an efficient public SER
want can make q small sum 20
long way. In fact, it would probab-
ly astonish the promoters OF public
ity in some of the more wealthy
states to learn what Secretary Bailey
has been able to accomplish with the
small sum appropriated and we are
thus able to gain some hint of what
he could do for Vermont with an ade-
quate sum placed at his disposal.
The visitor to the publicity depart
ment will find a half dozen or more
stenographers assisting Mr.. Bailey in
the work of mailing packages of pub
licity matter in all directions, and 1t
is easy to believe that If he has his
way the Green Mountain state will
soon become the leader of the COM
monwealths of the country that ca
ter to summer travel. Handsomely
embossed cards are being sent to the
hotels and automobile club houses of
the New England states. New York,
New Jersey, Pennsylvania, Maryland,
Delaware. District of Columbia and
Ohio. The cards bear this wording.
Tour Vermont first. Plan Vaca-
ton in the Green Mountain State.
Good Roads, Grand Scenery. Liberal
and Reciprocal Automobile Laws.
Road Maps. Automobile Laws. Fish
and Game Laws and Summer Resort
Book free by writing Guy w. Bailey,
Secretary of State. Publicity Depart
ment, Essex Junction, VT"
These cards are also being sent to
automobile and social clubs OF the
larger cities.
An edition of $4,000 eight-page fold
ers have been printed and are now
being mailed to owners of automo-
biles driving cars of 20 horsepower
or more, inviting them. If interested
to send for the literature that has
been prepared. With the folder is
mailed a return post card specifying
the different printings and making
the request that the sender make a
cross opposite the titles of the sub
| jects desired.
This folder is done in colors and
and what he said upon the occasion
OF the Lake Champaign tercentenary
celebration about Vermont as a va
cation spot. Extracts from the text
of the folder are here presented.
This little folder. prepared by the
Publicity Department of the State OF
! Vermont, is sent you with the hope
! that il may arouse your interest in
the most delightful territory of Eas
tern America, and that you will care
to know more about state that pos
esses so many charms for the vaca'
zionist, and which bids YOU welcome
Vermont possesses charming
summer climate. Its scenery is var.
led. II has its towering mountains,
its innumerable lakes and streams
its quiet sylvan spots. Further. IL
has hospitable people whose hos
telries or homes. should you patron.
lie them. will be found inviting and
wholesome.
Vermont has entered with zest in
to a good-roads movement under
state construction and control. The
automobilist last season found the
roads OF Vermont easy for touring,
and even greater improvement will
take place the present season
Vermont has reciprocal automo-
bile law that grants to the tourist
OF another state all the privileges his
own law gives to the Vermont-driv.
en- car.
Vermont has fish and game laws
especially devised TO accommodate
the visitor. and money is expended
freely TO keep the waters of the state
plentifully supplied with trout, bass,
pike and other fish The game laws
have been rigidly enforced until now
the woods and forests are we'll pop
ulated with fur and feathered game.
Vermont hotels and boarding
houses have increased in number
within the last year"
Return postcards are coming in
daily to the publicity department In
excess OF 100 In response to the fol.
ders already mailed. over 1900 re.
quests having been received up to
this time
Mr. Bailey now has in the hands
OF the printer the illustrations and
the text for the forthcoming book on
Vermont Summer Resorts" This
publication viii have upward OF 1850
pages, descriptive of Vermont in
general. and giving a chapter to the
charms and delights OF each of the
fourteen counties OF the state. The
book viii be complete directory OF
information concerning accommoda.
lions and rates of all hotels and
boarding houses