Connecticut western news., 1912-05-02
Why the whole World pays tribute to the
 Cadillac car

What is the source of that mysteri- ous enthusiasm which makes everyone speak in superlative terms of the Cad lilac?
 What peculiar qualities does it pos sess. which impel the public to dismiss impatiently the suggestion that other cars are ''as good as the Cadillac?
 What advantages does the Cadillac owner enjoy, day by day, which con vince him that his is incontestably the better car?
 Why do Cadillac dealers everywhere encounter lively disposition to com- pare the Cadillac with the costliest ears but not with cars of like or half. way higher price2
 On what basis can we explain the phenomena, encountered everywhere, of men reverting to the Cadillac, from cars costing two, and three times as much money?
 The Primal Cause of Cadillac
 Efficiency.
 The subject is 8 big one it cannot be compassed in brief statement.
 But the source of Cadillac satisfaction can be indicated.
 We can trace the cause and we can partially picture the effect. Let us take, merely as an example, separating 1t from all the rest-one big, little fact. @.
 Every Cadillac piston and every Cad lilac cylinder Is interchangeable with every other Cadillac piston and every other Cadillac cylinder. More than 400 essentially accurate dimensions in Cadillac parts are meas ured down to one one-thousandth of an inch. I... Johannson of EskelstHna, Sweden, is the inventor of the most wonderful system Of limit guages for infinites- mally fine measurements the world has every seen-guages which are accurate to the one ten-thousandth part of an inch.szr.
 The Cadillac Company is, and has been for years, the worlds foremost exponent of it's own; and of the Jo- hannson system. .>
 Cadillac adherance to unexampled accuracy ante'dates the Johannson dis covery. It goes back forty years to it's inception-ten years, in it's application to the Cadillac car.
 So here you have the primal cause the source of that worldwide mysteri- ous, Cadillac enthusiasm-the despair of cars which may look like, but are not like the Cadillac because they have not wrapped up in them the fervor and the life time devotion inspired by an ideal.
 Effects Which Follow the Primal
 Cause.
 And now as to the effect.
 How is the inherent difference of the Cadillac expressed in it's outward behavior-how does it differ and how dees it surpass?
 In 8 hundred ways; some of them intangible, but ever-present; many o1 them intensely practical-things you can see and feel and know.
 The first fruit of fine measurement and perfect alignment is, of course the reduction of friction to the closest pos. sible approach to theoretical zero.
 Friction IS the worst and most re. 1entless enemy to efficient service in 8 motor car.
 The defeat of this relentless enemy can be accomplished by no other wea pon known to motor car manufacture than the most scrupulous and properly applied standardization. >.- .~.
 Once accomplished it carries in itI train two other splendid victories.
 Wear, tear and repair are the evi offsprings of friction.
 And when friction is reduced to { minimum, their capacity for discomfort and danger, and damage isalmost tetally nulliied.
 At one and the same time, and from the same source, another splendid bene fit is conferred upon the car.
 Elimination of friction means extra ordinary ease of operation.
 It achieves that luxurious evennes which is supposed to be one of the chic characteristics in cars of the highes price and the cardinal quality for whicl men are willing to pay that high price.
 These extraordinary equiSites-reduc tion of wear, tear and repair. and run ming qualities of Yelvety smoothness- are the distinguished characteristics O. 8 friction1ess car.
 You have them in the Cadillac, be cause the Cadillac is the worlds fore