The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1912-05-01

IT'S MIGHTY INdPORTANT-this matter of selecting
automobile. Of every buyer knows that But
not every knows how go about it to determine
just which from among the many offered for his
consideration viii meet his requirements and afford
hn the satisfaction he devouty hopes for aterward
ARE YOU ONE OF THOSE who ask about the horse
power, the hill climbing ability the riding qualities; look
over and approve of the general appearance, then ask
the pT1ceand think you have covered the whole grod2
IF YOU ARE then you may be satisfied with your pur-
chase few months hence. We say you nlay-if you ere
lucky Otherwise you will realize all late that the
points mentioned, while important, to be had IN
almost any automobile nowadays and after ALL
the most vital factors 10 consider.
II WE WE'RE ASKED select from anecng all the
the market to-day, and they all lined up in a
for critical inspection would be as at
you are but that know some things about
automobiles and their manufacture and their career
after they leave the factory that layna, cannot
possibly know. And anxious to give you the
benefit of that knowledge.
BUT AFTER SEEING THEM-noting points of con-
trast and of agreement IN design, finish, cetera.
would ask some other questions note very care
fully the replies
LET US ADMIT before going any further that we are
prejudced- Prejudiced in favor of the Studebaker
product. Prejudced in its favor because know how
1t IS made. Know more about its good points than you
any else possibly know-because know
as you can't know, how sincerely we try to build the
TONERS the best value for the money.
( WE'D LOOK EN- ALL OVER-frst. Naturally. And
correctly The buyer it to himself all really
pare points of features in which the
several agree. (Of course would exclude-hat
tried models. We would consider only backed by
regulations of long standing for aside from your own
judgment, based it must be merely superficial
and brief examination and demonstration, you really
have nothing to depend upon but the reputation back
of the carr
WE WOULD STUDY THE DESIGN-see if It CORE
sponded with the best standard practice. Appearance
would appeal to us, of course. One likes own car
that looks than he paid for it. Some look less you
know-and the majority look par at
WE WOULD RIDE IN IT-have demonstration as
they say And, while would watch the performance
of the meteor, transmission and the generally, very
closely during that ride, would attach it
Importance than it deserved For any especially
tuned up for the occasion and in the hands of
sourceful driver viii do almost unheerdof That
fools lots OF otherwise astute prospects.
BUT AFTER ALL TIAT-after considering the factors
hat any tyro would naturally take into account-vGe
would ask other and pointed questions.
Questions that would stump eight of every ten
saesen-and perjIre another tenth of them answer
to satisfaction
WE WOULD ASK FIRST who made the car Not who
made thernotor, Notwho assembled
them and put his narne-pate the finished product,
but actually made every part of the from the
materials to the completed car. And we would
exclude from further consideration all assembled
automobiles.
THEN WE WOULD WANT TO KNOW inst how MANY
automobiles each manufacturer made per annum For
the to that question the answer to that other
"is it built IS It manufactured" If made In small
quantities-say less than 5000 per year-then hand
work must Of necessity enter largely into its making
And would not buy handmade automobile The
hand cannot approximate the accuracy of the machine
No two worl1men do work of equal quality. hand
made machine means mistake made to fit another
for perfection is impossible by hand.
so WE WOULD EXCLUDE from our consideration those
made IN small numbers; for the following
First made In quantities better because methods
possible in quantity production that impossible
when making small numbers. And second would
know that parts of made in small quantities would
not be absolutely interchangeable, whereas parts of
machines made IN immense quantities must be
necessarily.
NOW WE HAVE REDUCED the cars we would consider
to very small number. you see, would select
automobile by the simple process of eliminatiou.)
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