The Washington times., 1912-12-07
"EvERyBODYS SHOE
STORE IS OPENED.
FINELY EQUIPPED
Occupies Three Floors in
Lincoln National Bank
Block.

''Everybody's Shoe Store" one Of the
largest. lightest. and cheeriest stores
In this section of the country opens
today, In tho Lincoln National Bank
block, at the corner Of Seventh and d
streets northwest In the heart OF the re.
tail business district. II occupies
three floors, the second. third and
on the ID street s'de. and has in Il
9.7@ square feet OF space, q place for
5000 pairs Of shoes.
Two floors arc ready for use today
soon a. the contractors can accomplish
II. A glimpse At the work airesdy
done done h.. shows that the store 10 furnished
The senerai scheme Of decoration 10
silver gray with side walls Of cream
Drown, which with large windows the
Hntire length Of the establishment.
give q pleasant, light effect.
On the First Floor.
On the first floor Of the store. there 10
shelf Arrangement crosswise Of tho
store with rows Of silver gray chairs
10 correspond to the general plan Of AZ.
lures. In the center Of the floor Is q
, nuse diSan where customers may rest
south side Of the store IL the chief
shelving system-known as the double.
shelf plan. accommodating several
tnOueands pairs OF shoes.
plass cs arse rye, nSGws .x,s, viii nr. make Ike the
nights there are numerous large cleo
tr'c lamps Of the latest design and OF
the best power for store illumination.
Ihe brightness Of the store Is . re.
tablishment have the opportunity 70
a. has "Everybody's shoe store"
The display windows will be on the
sround moor on the D street side. Hero.
most effective through the use Of the
new 'Linoiyte," Arrangement which
casts a brilliancy through the entire
exhibit without the high lights and
shadows common to many forms OF
window lighting.
The Floor Above.
| Going up to the stores second floor.
one finds a fixture and lighting system
similar In plan to the first floors, but
for a different purpose. Large tables
accommodating many thousand pairs OF
shoes on 'the bargain counter plan
quick service. On this floor. the silver
gray tone prcdominates. but the wall
coloring gives a pleasing contrast.
| On the third floor the bargain counter
plan will be carried out as soon as the
management decided to open their two
floors complete frst. The illumination
and mixtures Of the third floor will car
~ out the ideas already installed below.
The exterior OF the block on the q
street side has been improved with
white paint. bordered for q few feet al
the bottom with q dark color. Two
long signs Of blue adorn the entire
length Of the building.
Long Lease Procured.
The lease Of the three floors has bser
procured from the Lincoln National
Bank for term OF years, and at q
rate lower than FIRST floor rents. thus
enabling the concern to carry out IT.
plan OF q popular shoe store at popular
prices.
The management plans to conduct this
mammoth establishment as a manufac.
turers. and retail dealers outlet. Ir
many cases. manufacturers have shoei
returned TO them on countermanded or.
ders. These shoes, OF standard grades
and prices. come more cheaply to The
Everybody's Shoe Store and the public
gets the benefit.
The opening IL today. and the store
has prepared to welcome an immense
throng Of holiday shoppers and visitors
to their remarkable. up-to-date quar-.
| tiers,