Bisbee daily review., 1912-06-28
BORDtRlAND ROUTE
 WELL ADVERTISED
Road Made Part of Official Highway by Transcon-
 tinental Tours Club

The following IS a portion or let ter recently received from the trans continental touring club of America, by the editor of the Deming Graphic who was recently a guest of this city at the annual dinner Of the chamber of commerce:
 hecognizing the touring adyanta' ges of the "Borderland Automobile Route" extending from Dodge City Kansas, to Phoenix, Arizona. and the forcetui enthusiasm and activities 0f people along the line of the highway, the transcontinental touring club of America has officially adopted this road as a branch of it's organization. Route books showing all running de tails will be issued at once, and it is the assertion of H. C. Drum, club chairman of tours, that this highway will become one Of the most travelled roads in the United States by trans continental tourists.
 The benefits to the citizens and territory abounding are mcalculable. already a large number of motorists have made the trip over the newly routed roadway, and there is little douDt but that when the club route books are issued thousands of cross country travellers will tour into the country leaving behind them millions of dollars, possibly large investments or a branch factory or great indus tries. or Perchance they may come yharoc11,-n- 4a s,, he lo- cality which has attracted them, The logic of such an assertion may be reached in view of the statistics showing that sl5O,UOO,OO0 was spent by American tourists in foreign coun- tries last year.
 The transcontinental touring club few days in the interest of his section of the state of Arizona.
 of America will start activities al once. tending to turn tourists over the 'Borderland Route" Tn conse- quence of which, assisted by the most active and enthusiastic road workers in each community, they will wage a campaign for memberships along this route to adequately and intelligently care for this travel and ihe upkeep of the road and organ lzation throughout.
 This organization looks forward 10 a large membership along the route So that it may be sure that activities - will be fully coped with at all times. all unfavorable conditions overcome and working unit presented in each district, which will not only provide local membership workers who are constantly active in their own territory, but which will also give touring members a feeling of security and assurance that they are among fellow clubmen and friends who at all times extend to them those COurtesies which make auto mobile touring a pleasure, and allow tEcm to see the country to it's best advantage
 These memberships, whether he be an automobilist or not, means much 10 every individual citizen, in- asmuch as it means advancement 10 tbe country in which he lives ana in which his interests are and 10 the good which he brings 10 himself and his country, and which he gives 10 others.
 Last year six thousand automobile parties were attracted 10 Colorado, bringing into that state thirty thous. and wealthy investors, possible set iiers, financiers, and advertisers, who circulated among probably a million customers on their return. The value of such movement to the in- dFidual community can hardly be es- timated, while if that many tourists were brought into your own home city during the year they would leave m that time something like S3OO,O O0O in actual cash expended among your citizens
 TranscOntinental tourists should be routed over the 'Borderland Route and these benefits repeated by the cities and communities along the route if the right action is taken. and such a movement would surely be worth thousands of dollars more than any public advancement for which you have ever striven for which the authorities have probably expended large sums Of money. ana for which private citizens have no doubt contributed large amounts to secure.
 The board of directors are pleased at the enthusiastic way in which cer- tain towns have taken to improving roads. and are endeavoring 10 make thls the best travelled of all trans continental routes. Members in Doug las. Arizona, had stone rolling day under the supervision of District