Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1912-09-14
AUTO MEN WILL
HOLD CONVENTION
Members of Every Branch of
the Business to Meet
at Indianapolis.
TO BENEFIT AGENCIES
AND SMALL RETAILERS
Plans Are Being Laid-Date Is
Set for October 8
and g..

in big benefits for retail automobile
selling agents all over the country.
The idea, conceived by President j.
J. Cole, of the Cole Motor Car Com
pany, is only in its infancy, but the
plans mapped out for it's promotion
are huge and will not only help to
boost the automobile industry, but
will educate the automobile agent on
how to cash in on intensified sales
manship and the proper method of
expanding his advertising a%ppropria-
ton.
Every automobile manufacturer in
the United States will be invited to
Indianapolis for the convention. He
will be asked to have his sales and
advertising manager present to talk
to convention guests.
The plans mapped out by the COM
mittee in charge specify a big BAN
quet, which wi. take the form of a
Speedway Dinner and a two days
convention session. Invitations will
be sent to every automobile dealer in
the United States and Canada, wno
will be asked to bring his statesmen.
From a rough estimate of those in
charge of the plans it is believed that
between 5000 and 1000 automobile
| agents and statesmen will be brought
to the city. The agents in a number
of cases will also bring the men in
charge of their service departments,
so that expert automobile service
men can give them hints from their
knowledge.
Committees have been drafted for
the sales convention. The chairmen
are as follows: General committee,
J. ]. Cole, Cole Motor Car Company;
reception committee, Harry Archey,
Archey-Atkins Company; Hudson,
| Pierce-Arrow and Baker Electric
representatives; promotion committee.
! Carl Fisher, Packard & Stutz; pro-
gram committee, E. M. Nolen, chi
cago; press committee, B. F. Law
renee, Indianapolis Star.
Definite announcement has been
made that the following well known
| sales and advertising promoters will
be present to deliver talks and other
wise help make the sales convention
a success: E. Leroy Pelletier, direc.
tor of publicity. n Flanders Motor
Gar company, DetIolt, IIeSiuSIll "a.
F. Sheldon, Sheldon's School Of Scien-
tifc Salesmanship, Chicago; John Lee
Mahin and w. D. Nesbit, Mahin Ad-
vertising Company. Chicago: A. w.
| Shaw, publisher System Magazine,
| Chicago; John Wetmore, New York
Evening Mail; G. F. Kettering, form
| erly with the National Cash Register
| Company, now vice-president of the
Dayton Engineering Laboratories
Company. Dayton; David Beecroft,
Glass Journal Publishing Company,
New York; Ebert Hubbard, East
Aurora, N. Y, and Will H. Brown.
Brown Motor Car Company, Peru.
Ind.
Among other successful automobile
men and, national sales advertising
leaders who have been invited to he
present are President John Patter-
son and General Manager r. A.
Deeds, National Cash Register Com
pany, Dayton; Editor Arthur Bris-
bane, New York American: Norman
Hapgood, Golfers; G.. A.. Leroy, La
Sale, ILL.,, who put Big Ben clocks
on the map; II. A. Leland, Cadillac
Motor Car Company, Detroit; Lee
Councilman, Chalmers Motor Car
Company, Detroit; Henry Ford, Ford
Motor Car Company. Detroit; Fl. c.
Durant, Detroit, and Benjamin Bris-
coe, of the United States Motors,
manufacturers of the Maxwell and
Columbia line Of motorcars.
1t is understood that w. D. Neshit
will be toastmaster at the big speed
way Dinner" with former Mayor c,
A. Bookwalter, of Indianapolis, mas
ter of ceremonies.
While no one will say anything
about 1t this Speedway Dinner" it
is claimed, will be one of the mos
unique functions of it's kind and will
result in cementing a feeling OF
friendship between automobile manu-
f~acturer, agent and owner that will
result in a much closer relationship In
this particular line of manufacture.
President ]. J. Cole, of the Cole
factory, makes this statement about
the convention:
at have been thinking for some
time that such a convention would
do a great Zeal for the automobile in
dustry. I have talked with Other
automobile manufacturers and dealer:
and they coincide with me. 1t will
be a big thing and, IL carried out tht
way I think, it will be a great boon
for the automobile industry in gen
eral.
"Other industries have their biz
conventions. At the automobile
shows certain sections get together
and a wonderful cooperative feelini
is prevalent. The idea struck me
in such small groups this feeling go
cemented wouldn't 1t be a good thini
to try it out nationally.
1.-THE proposition is a nationa
propaganda. Every automobile manu-
facturer, no matter what kind of
car he makes. is invited to lake part
we are going into the thing right
having as a foundation the settinI
aside of everything except what
helpful to the automobile sellinI
agent.
'In bringing the advertising me
into this convention we will do mucl
in helping the automobile agent l
his local advertising campaigns. i
Is not to be expected that he shout
know how to spend one allotted t
/ him. The advertising men will nc
try, to solicit business. they will tr
to tell the guests how the successft
2 automobile merchants in their pai
ticular locality do.
IT will be glad to entertain sue
restions from any one who desires
make them on this affair. It is th
4 Anrst time it has been attempted an
4 1--WE are open for criticism"