The evening world., 1912-04-26
YEARLY BLOWOUT
Of THE BOSSES
Of NEWSPAPERS
And 4 Powerful Time They
Have at the Waldorf in
Convention.
THEY KEEP DOOR H u
Their Object Is to Get a Lot
Of Oratory Out of Their
Systems.
THEY KEEP DOOR SHUT.

oues each year that un~obtrvsive, gem
~ voiced. generous little person. the
Dubhshsr Of the daily n perennial
North American Newspaper. gathers at
tAs wAldorf-Astoria Hotel CocaD n
snSo0V himself. the occasion Of aid
sf The American Newspaper Publishers
Association. Just by way Of letting the
e0sts Rlendor u Fifth venue and
Thirty.fourth street know he 10 about the
hotel and especially the second floor Of
the sams) 10 hung With signs. 'ettered In
funeral black. and with even funerealsr
borders Of black. bearing large black
linden hands and uhe initials of the assoc
osnon. which all point away from the
be-.
But that has nothing to do with our
story.
'Thers 10 In every wen regulated
American publishers system" says
Aarosilus n. Murdoch Of the wichita
(KAn.) Eagle. who Is brother Of victor
Nwdock. n Of the inventors OF the
Yso9rsssivs Movement. Congress n
XAnsas. "a certain i~rreprcasible impulse
coward forensic oratory. Your editor
can get tris curse out OF Ids system by
Ne Of double leads and even by using
eae,,ais. rhis aihys the Acute pain and
fever and passes on the Inflammation to
ths helpless reader. But the publisher
oant Get rid Of It In any normal or
legal way: to be sure. he may misrep-
recent his circulation. But the com.
munity 10 apt to m~isconstrue his mo-
evss and believe thai he has low and
bass Intentions Of s~elf-gain.
THE REASON WHY THE Asso-
CITATION MEETS EVERY YEAR.
Hence We have the Pubiishers' Asso-
cation and the annual meeting in your
fair young city. This 10 our annual OPP
yortuni,y to Journey 70 the A lantic
coast lat M expense Of the ofios). to
stay at the Waldorf (at the expense OF
the ONCE. to sue New York lat the ex-
psnse Of he oiics) and 70 get ~ Of the
stored up prayer.meetinE oratory that
we have been too busy to take to
church experience meetings and throw
overheard for bhs last twelve months.
1T Is too bad these meetings are held
IN executive session. There are exuitant
narratives OF deep-dyed personal expert
ence Of disaster AID trouble Old inside
those doors which would k-op . drome-
arg smiling for twelve months. Il bea:s
perdition what q man who derived his
whole income from the business ofice
Of his paper will tax his expense ac-
count with so long as the books charge
Il against expenses and not against his
personal Income"
RATING A CONGRESSMAN AS
AN ADVERTISING MEDIUM.
lis Representative MURDOCH" inquired
. stupid reporter. the editor OF the
Wichita EagleT"
He 10 not. said Brother Marcsllus.
whose hair 10 even less auriserous than
that Of the F4rebrand Of Progress. He
n q mere politician and our principal
advertising medium"
3 Mr.. Murdoch and Mr.. James NJ.
Thomson. publisher Of the New Orleans
Item, are such boyish. innocent young
persons that they are able to get abou;
the Waldorf-Astoria with comparatively
xttle personal peril. Your ordinary
n,rmaI newspaper publisher or editor
: As.chlsf 10 . %singularly s~clf-conscious
ptrson on such occasions ouch IS these.
ne knows how the rest Of the world
throws out It's chest and beetles is eye
when . Newspaper man u around. n
by glory. hen he 10 Q delegate to q
national convention OF publishers ne
.An't help feeling the way he thinks the
other Teller has felt. He isn't nasty OF
bumptious about It. but the fire burns
IN his eagle eye and the righteous pride
stir ems his convex!ng ribs and all the
void looks like Ar anthill to him.
yut a. for the mild spoken. youthful
psr. Thomson-he would try to convince
row hs vas his own head Once boy II
" did not think that sucn a claim
y, Al be an insult to your Intelligence
he hoes not fear the wicked Ways OF
Man NATHAN. He has his shield OF un
conscious Innocence. Every little while
ono of the shellhsh and sharks OF the
depths falls for 1t. And then the Thorn
.,n OF the childlike smile wrlngs OF O
,lrge, Fat claw or a fin and whisks II
away to the spot where no keeps the
spells Of the present New York trip.
be II Known. the Waldorf Is a weird
place during a publishers convention
Not being In the business yourself
/. gentle reader, you 10 not now whaI
"a special representative" "a feature
syndicate" "a patent process man" ol
q circulation factor" may be.
f. PUBLISHERS THE PREY OF MON
STEERS OF THE DEEP.
But In Peacock Alley OF the Waldorf
Astoria TRANCE things Turk for tn,
publisher t.esc days. Gogyle-eyet
creatures lie in walt like devilhsh undel
the settees and chairs of the corridor
and slip out and pin him to the wall
Smiling shapes, that seem all jollity
lump at him from behind doors, fel
him 10 the foor, extract an annual con
tract from his clothes and flee. chuck
linz In hoarse triumph.
As one walks down the main corri
dor Of The hotel one Of these queer an.