The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1912-04-21


THE ENGINEERS WHO BUILT the lsvee along the
Mississippi eminent and honest and they
equally certain they would bold any floods that
might come. But this has been exceptional
seasou-and the dykes have given way IN places.
WE WERE EQUALLY. CERTAIN had gagged
demand aTight-thought might be over-sangrIine
in fact. But underestimate the food Of orders
that have poured in increasing volume thru our
big branches and dealers and thousands Of snaer
but no less alert representatives We swsnpeds
despite elaborate preeantousi 4
IT'S MOST GRATIFYING 10 see how Flanders Ego"
has gained impetus with the years. Il is the story
Of EMF "So' agzin-end have ceased 90
marvel at the way that car grows In demand, selling
itseH fast as can turn them out And with
scarcely any effort our part.
IT'S THE ENDLESS CHAIN principle at work on
mammoth scale When make a good car we start
t. Every satisfied buyer tells three nore-and each
OF the three tel three othsrs-snd it grows at
wonderful rate.
FLANDERS 100" ENJOYS that happy state today to
an extent greater than any other car. And because
there 10 moro vauesnore automobile more quality
ct performance, and better looks, than In any other 90
OK 2Sorse power IN the whole world at the price.
AND IT ISN'T CHEAP at any point Better steel In
not used In any automobile earth. Get thst-any
regaxdess Of price We the best the science OF
etzliurgy and Of automobile engineering can specify.
IN APPEARANCES is just what you have been
looking for smaller edition Of q highpowered high
priced ear. It looks ssyooo-it sells for $500.
WE FIND TWO CLASSES Of people. mostly, buy
Flanders go" cara
FIRST: DISCRIMINATING FOLK who win not
haye-~M not be seen in-a pooriyrraade, noisy,
underPowered and cheap looking car at any price.
THESE HAVE WAITED for years for the arrival of
the Of pride but moderate r1aaus could buy
and drive with pleasure. They found 1t IN Flanders
go" az In no other light car. But these people ara
conservative too-khey don't talse risks or Ia
experiment with nodels
SO THEY WATCHED Flanders Spo" thro three sea-
sons The st the usual discovery and corrective STAGE
was IKE most other models Then abe struck
her gait and for two seasons past, she has been
steadily forging ahead TIL she leads undsputed.
THERE ARE TWO WAYS to buy an automobile
One Is TO buy cheap because II 10 cheap In price
ana then pay In mstal11aS&S the difference between
that and the value Of good car-in repairs and
Tepiaeemsnts OF Interior parts-aud then find you
THE BETTER WAY Is TO determine Just what Is The
lowest price which really FIRST class 20 horse
power car can be made. Decide which car is backed
by the best reputation for quality and service after
ward Then pay that difference in the first place and
have not only quality but that In appearance
well as performance win DO one your family win Be
proud to ride IN.
THAT'S FLANDERS ~2o"-H you search the world
over you viii decide that way.
WHY, FRANCE BUYS Flanders ZOOS" to an extent
greater than any other made outside France. Ger
many also; Belgium Italy, England We exported
400 Flanders "2Qs" last year. o. what other Amer
lean this be satdS
EVEN THE GREAT EMP -9U does not enjoy the
demand abroad that FLANDERS eco" does. The $50" is
essentially American product-Enade for American
roads. The ~20' accurately conforms TO European
ideals and engineering standards-and In competition
with their own Il sells as Aut as can supply them
APPEARANCE is worth whie-is worth al It costs
Beauty ia than skin deep In a motor car. Ha
to be made good to look good. tin car" cannot
but look "tinny"
YOU'LL FIND IT'S CHEAPER by the end Of the
first year TO pay the $50 to $500 more and own
Flanders "e0" that looks the part well performs
it-a In which the repair and maintenance bills
are practically ni-than to pay less and get uuch
less. And have everybody know II too
BUT YOU'LL HAVE TO HURRY you expect TO
get Flanders ''20' this Spring There isn't an hour
to lose. You may be too late noZv-your local dealer
may be sold UP to his full allotment. IT So CANE
help him. Only way Is to see him at once and get
your order in.
AND DON'T EXPECT the dealer, Just because you
have know him long, to take verbal statement al
order. He can't. We won't permit him for one
thing If he hasn't bonafde orders for every car he
has been allotted by certain date insist on ship
ping such elsewhere to dealers who heavily
oversold
FIRST SEE THEM ALL-hear al the saiesnaen's
stories Else you won't fully appreciate your Flanders
ZV after you have gotten it. And you will never
know how neatly you came to buying the wrong carl
See them all Then decide and having decided delay
no longer-else you viii surely be disappointed, "a
more than 10000 persons year ago.
REMEMBER THE STUDEBAKER GUARANTEE
and Studebaker reputation and service goes with
every car carrying the Studebaker name.