The Richmond Virginian. (Richmond, Va.) 1910-1920, 1912-03-15

ter with due elaboration. AZ last
she found the solution. Surely,
some one must DC giving those How
ers away, for everybody has one. 1t 4
just like circulars and SAMPLES at
tair or pure food show" And then
came another bright thought. It's
spring, and ! just bet these women
have been TO spring opening some
where. so I'll GO. too" IL did not
take the cunning of a Sherlock
Holmes to run down the opening for
mllady instantly concluded that II all
the women coming un the street had
flowers. and finally. the mystic was
the street had TO flowers, sufei~ the
opening must ho down the street. And,
needless to say. down the street she
went She followed the line of red
flowers, and finally, the mystery was
solved by feminine curiosity. and she
entered the House OF Fashion" as
the sign above the door describes the
new Arm of Bernard, Frances Il Co.
at Fifth and Broad streets, which
opened yesterday with a splendid dis
play Of women's read made garments.
Bernard, Frances & Co. /. Brook
lyn, ~. r., iirm. which has Just e-tab-
lished this branch in Richmond The
store has exceptional "tvantages
along the line [ window display, for
In addition to two big windows on
Broad street, the side OF the store
stretching half block on Fifth street
has been converted into display win
dows. The store Ia We equipped
four-story building that WAS In fesfive
array yesterday. Tall tropical palms,
big GARDENERS of carnations and roses
and towering azaleas were arranged
a bout the tables and showcases
Everything in the Wy OF women
ready made garments was attractive
IL iyf
llarity may sometimes huctuate, but
whose death kneil will never be
sounded while there remains prac-
teal woman to wear them. ana tas-
C mating silk petticoats. whose aiuf-
ing swish swish IL as music to rem
mine ear, are to be FOUND on tnc
ground floor. In his or her ascent
trarely his, but often hers) TO better
things further up, there IL long nai-
cony that forms a splendid vantage
no mt from which one may see ner
sister purchase that very waist that
| wanted" or the blouse l am sure
she is going to Wear to my party To-
morrow" Tailor-made suits with the
correct lines and newest shades de-
li1ht mtladvs eye as she fingers 10
decide which co.or would appeal most
to Tom. DIX or Harry, whichever her
case may be. Then she goes one nit
higher and reaches the browning gio-
nv OF a woman, her hat. Perhaps one
should say. according to the olo
adage. that A womans hair IL ner
crowning glory, but If tho hat hides
the hair land most of them DOB:
what's the difference" On the third
door there are also the evening
gowns and afternoon frocks that make
one wish the DAYS of sackcloth an
ashes. otherwise Lent, had not ar
rived with their gloom, but that
balls and teas were still the order OF
the day Up-to-date hitting rooms
and work rooms ON the fourth moor
complete this modern np-to-date es-
Establishments.
A stream of humanity. at least
that's what the manager called H.
poured through the doors all day. To
me they were just folk and all kinds
|,and every kind of folk from two
year-old iasses to venerable grand
mothers, all intent on seeing the
latest fashions: and they saw them
a., ayary form with many CHARMING