davidaulloa/AmericanStories huggingface dataset:
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
CHICAGO Live Stock; Closing.

Chicago March 22.-The closing live
stock market follows: a..--& =. K 3
Cattle-Market steady; receipts, g.
900; beeves, $5.25@S.65: Texas steers.
$4.50@5.S5; western steers, $5.10@6.S5;
stockers and feeders, $4.25@6.50: cows
and heifers, $2.5O@6.7o; calves, $500
8. ...
than opening; receipts, $4,000: light,
$7.35@765; mixed, $7.30@765;. heavy,
$1,000 1865; rough, s7.30@745; pigs.
$5.25@710; bulk of sales. s7.50@7.65.
Sheep-Steady; receipts, 1000: ma
tives, $4@6; westerns, $4.50@6.25:
yearlings, $5.50@6.s0; lambs, native,
$5.80@7.85; westerns, $6.25@S25. #
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
St. Louis live Stock,

st. Louis, March 22.-Cattle-Mar-
ket steady; receipts 500. no Texans
native beef steers, $5@s.75: cows and
heifers, $3@750:. stockers and feeders,
s3.75@6.25; Texas and Indian steers,
$5@7; cows and heifers, $3.50@6.25;
calves, in carload lots, $5@7.
Hogs-Market strong; receipts, $500,
pigs and lights, s5.25@7.35: mixed and
butchers, $7.15@7.90: good heavy, $3.50
@7.90. ~ . ~ g.
Sheep-Market steady: receipts. 200:
$50. :
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
Now York Money; CLOSING.

New York, March 22.-Money on call
STEADY, ~ @2A%: ruling rate, 21s !;
closing bid, 2h; offered at IN.
Time loans-Steady; so days, 49,;
80 days. az @3A; six months, az.
Prime mercantile paper-4@4k%.
Sterling exchange-Steady with ac-
tual business in bankers bills at $4.s425
for; go day bills and at $4.S7.30 for de-
mand.
Commercial bills-$4.83h.
Mexican dollars-47c.
Bonds Government. strong: railroad
Irregular.
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
St. Joseph Live Stock.

South st. Joseph, Mo-, March o.
The live stock market foiYows:
Cattle-Market steady: receipts 500:
steers, $6@S.25; cows and heifers, 1925
o.; calves, S5@S. -. q, D.. .
Hogs-Market strong; receipts. g.
600: top. $3.50; bulk Of sales, $1,000
$50. ...-' - I'D.
Sheep-Market slow; receipts, i, 900;
lambs, $6.75@7.75. i.
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
CHICAGO Live Stock; Opening.

ChICdQO cIV0 St0CKi OpeNInY' "
Chicago, March 22.-The opening live
stock market follows:
Cattle-Market steady; receipts, O.
900; beeves, $3.50 S.6b: Texas steers,
$4,5Om5.S5: western steers, $5.10@
6.85: stecgers and feeders, $4.25@ $50;
cows and heifers, $2.50@6.70; calves,
$5.50@S.
Hogs-Market shade higher: receipts
$4,000; light, $7.35@7.70; mixed, 1880
40; heavy, S7.35@7.70; rough, 1880
1906. pigs, $5.25@7.10; bulk Of sales,
S7.50@7.70.~
Sheep-Market steady to strong;
receipts, 1000; natives, $4@6; westerns
$4.50@6.25; yearlings, $5.50@6.90;
lambs, native, $5.s0@7.S5; westerns,
'$62508O0 ~ .. .t..
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
Omaha Cash Grain.

Omaha. Nebr., March 22.-The cash
grain market. follows:
Wheat-Unchanged: No. 2 hard,
s1.01hn1O5; No. 3 hard. S1.01@ 1.04.
Corn-Market a to &c higher; No.
white, 67@67kc: No. 3 yellow. 66h @
66Ac; No. 8. 661s @66Ac.
Oats-Market Nc higher: No. white
51A m51hc; No. 3 yellow, 51@51Ac.
Receipts--Wheat, IS: corn, 30; oats.
Shipments-Wheat,3 3: corn, Ga: oats,
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
.aForeian Grain; Closing.

Liverpool, Eng, March 22.-The
closing grain market follows:
wheat-Spot. nominal: futures,
easy: March, Ss2hd: May, 7ssd; July,
7s6Ad.
Corn--Spot, steady; American mixed
new. esd; American mixed old, os
IND: American mixed new kiln dried
6s7kd: futures, easy: May, 6s3Bd;
Sept, 5s2Bd. -..s 49,. "
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
Hoe N ARKET !.
WEAKER TO-DAY
PRICES At CHICAGO FIVE LOWER
THAN YESTERDAY; TOP SALE
OF DAY $40.

Chicago, March 22.-There was less
vim to the hog market today and prices
looked weak to about sc lower than the
best time of the previous session. The
best sale of the day was at $40.
Cattle were steady, offerings meager
and quality lacking. -s
The sheep and lambs market was
uneven but the changes were generally
slight. .ea.s.H. @..
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
ST. Loui. Cash Grain.

st. LOUIS, MO. March 2z.-IHe cdsH
grain market follows: az
Wheat--Firm; track, NO. req,
$102H%1.03; No. 2 hard, $1.03 so Ill.
Corn-Higher; track, No. 3, 6S1a q
roc; No. white, 69@69&c.
Oats-Firm track. NO. ., o5R a.
53Ac: No. 2 white, 541ac.
RYe-Unchanged, CSC.
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
Nav York SUGAR.

New York, March 22.-Raw sugar
Muscova do SO test. 1920; centrifugal
90 test, 4.42c; molasses 80 test, 3.67c
Refined-Quiet
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
Peoria Cash Grain.

Peoria, H., March 22-The cash
grain market follows:
Corn-Higher: No. 3 white, &C; No.
1 white, 65,ac; No. 3 yellow, SIC; No 4
yellow, 651ac: No. 4 mixed, 65he:
sample, 60G601.c =.
Oats-Steady; No. white, 531sc:
standard. 53Ac; No. white, 5sc.
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
: Kansas CITY Grain Futures.

Kansas City, Mo-, March 22.-Tht
closing grain futures follow:
Wheat-May, S1.00h "a l00A; July
91hc., bid; Sept, 90Ic.. bid.
Corn-May, 72Mc: July, 7oNc; Sept
$3.50. bid.
Oats-May, 54Ac; July, 47H@4Sc.
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
ST. Iouis Wool.

ST.. Louis, March 22.--Wool steady;
territory and western mediums, 800
-1ss; fine mediums, 15@17c; fine.
10@15c.
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
Minneapoiis CIosina Wheat.

Minneapolis, Mimi, March 22.-Closing
wheat-May, s1.03A: July, sI0Sh q
$1.0SA: Sept. S10O7s.
Cash-No. hard, s1.OSA; No. I
northern, $1.07A@10sA: No. 2 north
ern, $1o5A @1.06A; No. wheat,
S1,O3A
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
St. Louis Grain Futures.

ST. Louis, Mo-, March 22.-The clos
ing grain futures follow:
Wheat-Weak: May, $1.00H: July,
a5h @95Sc. ~
Corn-Higher; May, 74% July 1871 c.
Oats-Firm; May, $3.50; July, 4Skc
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
Horse Trade is Active.

Chicago, March 2o.-Clean-up day in
the auction ring was featured by good
active trading, with steady prices pre-
vailing for the bulk of animals sold.
Offerings this week all told We're
somewhat lighter than usual and this
may account for the smooth and easy
clearance. The quality Of horses has
been better Of late This class of ami
mails. however, did not bring as much
as anticipated. majority Of traders
having been of the opinion that strong
demand for higher class horses would
cause an advance in prices. The COM
mon and common to good animals sold
about steady in most instances.
Yesterdays receipts We're estimated
at 400 head, higher than the general ex-
pectationo. Last Thursday but 217 ar
rived, while the corresponding day a
year ago the receipts were as. For the
week thus far Chicago received 2.54S
horses, compared with 1853 the first
four days last week and 2,73O the cor
responding period 1910. Quotations:
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
Chicago Produce

Chicago PRODUCE. ..|------I
Chicago, March 22.-The produce
market follows: --s5.-
Butter-Firm; creameries. 27@soc;
diaries, 23@27c.
Eggs-F'irm; receipts, 1892 cases; at
market, cases included, 1914 @20c; or
binary f1rsts, 19kc: prime f1rsts, 20Ac.
Cheese-Steady; Diaries, 1914 @19c;
Twins, 1S@1S1sc; Young Americas,
1871 @19c; Long Horns, 1871 @19c.
Potatoes-Market strong; receipts,
"a cars; Wisconsins. $1.17@1.20: Mich
igans and Minnesotas, $1.1s@1.20.
Poultry-Weak; turkeys, live, lac;
dressed, 1910: hens, live, lac; dressed,
15c: springs, live, 14c; dressed, 15c.
Veal-Steady, 7@11c. ~ !
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
New York Poultry.

New York, March 22--Poultry-Alive
steady; western chickens, 13c; fowls,
15R @16hc; turkeys, 15@20c.
( Dressed--Steady; western fowls, 14D
16kc; turkeys, 12D27c.
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
Kansas City Butter and Eoos.

Kansas City. Mo-, March. 22.-Butter
Creamery, csc; firsts. csc; seconds,
FAC: packing stock, 21M21hc.
Eggs-Extras, 23c; firsts, 21c
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
RANGE or HOG PRICES.

Range Of hog prices at Chicago for
the past two weeks with comparisons:
Mixed and Light
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
Now York Produce.

7
New York. March 22.-Butter-
Firm; receipts, 1901; creamery specials
&c: do extras, 311ac: do frsts. 30bD
sic; do seconds, 29M30c: state dairy,
finest, 30@31c.
Cheese--Firm and unchanged; re-
ceipts, 800.
Eggs-Firm and unchanged; receipts
142h4 - ~ -------
Ottumwa tri-weekly courier. [volume] (Ottumwa, Iowa) 1903-1916, 1912-03-23
st. Louis Produca,

st. Louis. Mo-, March 22,-Poultry-
Steady; chickens, 121sc; springs, 15c
turkeys, Tic; ducks, 16c; geese, Sc.
Butter-Firm; creamery, ~24@30c.
Eggs-Higher, 21c.
The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1912-04-05
The Corrupt Practice Law.

Have you read the corrupt prac-
tees act''? If you haven't, and you de-
light in legislative novelties, and enjoy
wading through pains, penalties and
forfeitures ten feet deep, you will en-
joy reading this and thinking about it
afterwards. Why, the blame thing is
brim full of fines, forfeitures and i'm
prisonments. Reads as if it were made
for savages, or crooks. And yet this
law is the product of men who profess
undying devotion to and unwavering
confidence in the dear people When
an employer mistrusts his servants he
puts his valuables under lock and key.
The fact that he feels impelled to do
this is the clearest kind of an indication
that he does not trust them. The same
inference concerning the politicians who
made this law and the people for whom
it was made must be drawn. Why,
these same professed devotees of popu-
lar government found it imperatively
necessary to pass law penalizing
themselves for buying and corrupting
one another in the halls of legislation.
If the people can be trusted, why all
these fines and penalties? Do not the
reformers know that such laws as the
corrupt practices act passed by the last
legislature are the strongest indict-
ments of their professed belief in the
uprightness and honesty of the people
that can be drawn? If the people are
to be trusted, why all these pains and
penalties? If the servants are trusted,
why all these safes, time locks, pad
locks and keys? The language of the
corrupt practices act indicates fear of
the press. Indeed, to such extent did
the fear of it influence the legislators
is shown by their attempt to muzzle it
entirely. The law contains one provis-
ion which forbids newspapers publish
ing anything calculated to influence the
voters in casting their ballots. If this
part of the law be given literal con-
struction no newspaper dare publish
anything on the tariff, trusts, public
extravaganza, or any other question
affecting public interests because arti-
cles on these subjects are calculated
and intended to influence electors. In
fact this is the very purpose of their
publication. The little fellows have
provided for muzzling the press as
much as they dare. And they were
wise in doing it, too, for if there ever
were politicians whose public life was
vulnerable to the editorial Quill. the
gents who passed the corrupt practices
| act referred to are the fellows. Couple
the corrupt practices act with the pri-
mary election law and then view the
situation as it will present itself to the
voters of Wisconsin. Under the pri-
The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1912-04-05
Why the Income Tax Is Unpopular.

Salaries of state officers are not tax
able under the new income tax law, &C
cOrding to an opinion rendered by At
torney General Bancroft, and need not
be included in the reports made by such
officers.
A feature of the income tax law that
has caused no end of argument arose
in connection with item (c) of subdi-
vision of section 1087b-5 authorizing
an exemption of Is years. The tax
commission has now voted on this mat
ter maintaining that minor child over
IL years of age, even though wholly
dependent upon the parent for support,
a student, for instance, being kept in
school by his parents, cannot be made
the basis of claim for 5000 exemption
under the income tax law.
Then the brand new income tax law
that everyone is muddled about. and
through which the industries of the
state have been singled out, and bur-
dened with this double taxation. Tt is
all 'bosh" for those on the state paw
roll and in charge of the collection of
this unjust tax to pretend that as
general proposition it is other than
double taxation. Take, for instance.
the item of charging the houseowner
rent for his own residence upon which
he has already been taxed to the limit:
and also the drastic feature that no
credits are allowed for premiums on
life or accident insurance. Now. if
there be one thing that the state should
encourage more than all others it is the
protection of. the family by insurance
on the life of the bread winner and
most certainly such payments of pre-
miums should be exempt from the in
come tax gatherer. But, on the con
trary, there is clause in the law
which calls particular attention to the
fact that such payments are not ex-
empt. Those carrying life or accident
insurance must pay taxes on the rental
value of the home
The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1912-04-05
Half of the Badger Seed Corn May
Not terminate.

That nearly half of the seed corn in
Wisconsin may not terminate this year
is indicated by the tests made by Prof.
C. P. Norgord of the agronomy depart
ment of the College of Agriculture of
the University of Wisconsin on 149
samples of seed corn submitted from
seven counties of the state, which gave
an average of less than 81 per cent.
From Lacrosse county DO samples
showed an average of 70 per cent; from
Marinette county Is samples averaged
SO per cent; from Chippewa county IA
samples averaged only % per cent;
from Milwaukee county % samples
showed 48 per cent; from ST. Croix
county 35 samples had 81 per cent; from
Vernon county 5 samples had 70 per
cent, and from Manitowoc county 22
samples showed 81 per cent.
In one day farmer can test ten
bushels of his seed corn which is enough
to plant Is acres. Every weak ear that
he discovers and discards means saw
ing of at least 81, for ordinarily an ear,
all the kernels of which will terminate,
produces eight bushels of corn Farm
ers are being urged to test seed corn
carefully and avoid this serious loss.
The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1912-04-05

mary election law any dub, mountebank
or criminal may aspire to any office in
the state without submitting his quail
fications to anybody; under the corrupt
practices act no newspaper, knowing
the candidate to be a crook, or dem
gogue, or an incompetent, dare to pub
lish the fact. What protection have
the. people if the press is muzzled?
How are they to know whom to vote
for? To meet this apparent objection
the authors of the law have provided
for the publication and distribution of
pamphlet at public expense, wherein
biographies of the candidates, prepared
by themselves with reasons why they
should be nominated, will appear Think
of it! Our public servants pick out
their own jobs, write their own testi-
monials, the state publishes and dis
tributes them, and the voters walk up
to the polls blindfolded and ignorant of
everything concerning the candidate,
ratify the candidates choice of him
self, while the press, muzzled and ter
rorized, cringes in the corner 4of de-
spair, utterly powerless to perform it's
functions. Will the courageous press
of the state abdicate it's functions and
surrender it's constitutional right to
freely express its opinions OF men and
measures that the people may vote and
choose intelligently?- Stoughton Cour-
ier-Hub.
The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1912-04-05

PUTTING sugar on the free list, at
this time, can have but one effect, and
that is to destroy the industry in the
United States. To reduce the present
duty would leave the producer without
any margin of profit and thereby dis
courage the production and ultimately
compel its abandonment. Both courses
would, therefore, have the same re-
suit, and both courses are entirely to
the liking and to the interest of the
American Sugar Trust. 1t would seem
inconceivable that any great political
party should be so short-sighted as to
persist in policy that is bound to OPP
crate to the serious disadvantage of
the entire American people. For, let
us remember, that the sugar industry
in this country has developed wonder
fully in the last thirty years under the
protection of the republican and of the
democratic party. And the time is very
close at hand when, if the same policy
is pursued, the United States will pro-
duce all the sugar we consume, thereby
opening wonderful opportunity to
American capital and American labor
No broad-minded and patriotic Ameri-
can citizen will, when he knows the
true facts of the case, approve such a
course.
The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1912-04-05

THE returns from Wisconsin's first
presidential primary show that Senator
LaFollette has a strong hold on his
home state and has secured the entire
delegation to the national convention.
Wisconsin's vote in the Chicago con-
vention will be for LaFollette first, last
and all the time. The choice of the
democrats will be very largely for
Woodrow Wilson, only two districts
electing Clark delegates to the Balti-
mere convention.
The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1912-04-05

Mrs. Shumaker won the rocker the
last week. There is another rocker to
be had by any one buying the most
goods at Perry's former store this
week.
Pure Spanish tobacco seed grown
from the early strains introduced by
the late JOS. Spence is offered for sale
at so cents per ounce by Hardwick
Bros, r. 1, Edgerton, Wis. 18w3
The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1912-04-05

HISTORY fails to record more un-
grateful act than that of Senator La
Toilette when he returned to the senate
after weeks of absence to cast his vote
to unseat his political benefactor, Isaac
Stephenson, for spending $173, 900 of
his own money in his own campaign.
By what method of reasoning can it be
right for Uncle Ike to spend double
that amount in Senator LaFollette's
political advancement and all wrong
and damnable for him to spend money
in politics for himself?
The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1912-04-05

We see by the papers that a post
card has reached its destination after
having been Al years on the way. It
would be interesting to learn how
many postmasters and postmistresses
have stopped to read it.
The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1912-04-05

It is strange what an influence
words have over men! Let one call
a man an idiot without fighting him.
and he is quite affected by it.; let one
compliment him on his talent without
giving him money, and he feels hap
py.-Ivan Turgenieff.
The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1912-04-05

How would you like to run against
one of Mr.. Edison's reinforced con-
crete rocking chairs as you stumble
through the parlor on dark night in
search of drink at the kitchen tap?
The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1912-04-05

Bob White is prettier in the open
field, in picture, poetry and song than
in a game bag. Mans desire to pur-
sue and kill must have descended
from the savages.
The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1912-04-05

A FUSION ticket wrested the control
of the socialists in Milwaukee Tuesday
by over $4,000. After giving socialism
thorough trial the people of the me-
tropOlis have decided they want no
more of it.
The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1912-04-05

An old circus acrobat saved his life
when his feet were frozen by walking
on his hands. There would be GER
tain utility, too, in being an India
rubber man.
The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1912-04-05

THE Chicago, Milwaukee & st. Paul
Railway Co. is in the market for sixty
five locomotives. 1t has contracted for
sixty within the past two months, be-
sides which it is building a number of
others in its own shops.
The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1912-04-05

SECRETARY FREAR knew what he was
about when he insisted on having the
tickets printed with the ''trade mark"
on the delegates to the national conven-
tiOns. His brand helped thousands of
voters in marking their ticket that
would otherwise have been unable to
do SO
The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1912-04-05

THE State Horticultural society will
plant four additional trial orchards of
five acres each, all of winter apples.
Such we'll known kinds as Jonathan,
Mcintosh Red, King, Grimes Golden
and York Imperial will be tested.
The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1912-04-05

SEC. CRANFIELD of the State Horti-
cultural society estimates that one mil
lion fruit trees will be planted in Wis
consin this spring.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-03-03
T'alks
SAYS NEWSPAPERS PAID BEST
Prominent Railroad Man Tells OF
Spending Million and Quarter
Dollars in Advertising.

The daily newspapers produce the
greatest results from advertising, &C
cording to Gerrit Fort, passenger traf-
fic manager of the Hartman railway
system, who supervised the handling
OF the record advertising appropria-
ton of S1,250,000 provided by his cor
poration last year to be used in adver-
Using within twelve months. The
daily newspapers reach the people
and stimulate correspondence and de-
sire for further knowledge" he says.
'Follow-up literature then closed the
deal and made a prospective settler
o. the newspaper reader"
Fort says that in his advertising
campaigns he has used all kinds of
mediums from daily newspapers to
magazines, booklets, pictures, pamph-
let's. billboards and lecturers
We appeal to the people in our ad-
vertisements We sometimes shot
in the air, but | am convinced that
enough of the shot scattered by the
daily newspapers hit the mark to
make the entire campaign pay
Railroads must be developers.
They must develop the country
through which the tracks run. The
only way that | know of to develop a
country is to let the people know what
you have to offer"
Fort conducts an advertising cam
paign as he would build a railroad.
An executive committee meets with
him and plans a method of spending
the appropriation for the year, When
all Is ready the publicity men are as
progressive as railroad builders, who
begin to grade for railroad tracks
after surveyors and engineers have
laid out the route to be followed.
The actual result of the advertis
ing IS difficult to estimate accurately, "
he said We authorize the expendi-
ture and then begin to trace the re-
suits. In many instances we run
against a stone wall before we get to
the actual facts, but we find enough
good done to know that advertising
pays
"A conspicuous example occurred
last year. Three years ago the Union
Pacific opened a direct line to Yellow
stone Park. Before that time the
Tark could be reached only by tire.
some stage journey The first and
second year we advertised the new
line only slightly and let it take care
of itself. The travel increased but
slightly
Last year we advertised the direct
route to the park extensively. The
result was that we more than doubled
the number of passengers carried in
the other years. All of these passen.
gers had to ride over various parts
of our road to reach the connecting
line
That is what ! call producing d.
rect results. 1t is emphasized by the
fact that a competitor who also
touches that locality, made only a
normal increase in business, while
ours more than doubled"