The Julesburg grit-advocate., 1912-11-07
why LOCAL MERCHANTS
OFTEN FAIL IN BUSINESS.
Advs~tisiss Net Psst - Yhsie oassk II
rrads-evsesss Means ksseias
1ide Awake.


recorded annually. Small dealers max.
up the largest part OF these. In nj
most every community one or more 20
on the list. Sometimes they have In
vested their last cent In an unlertak-
Ing with nothing IN reserve for an
emergency. They soon find themselves
hopelessly involved with debts CON
stantIy creeping up around them until
the pressure Of creditOsp II 70 great
that they can no longer sustain It. and
bankruptcy is the result
The wages Of thoughticxzness ID fail.
ure. Go into business with your eyes
fully open and know what you are
doing. II you have $500 to 81 400 or
more to invest In q local enterpriss
keep ont at least q per cent a. q ~
serve fund. This will help to tide you
over any difficulties which may arise.
When you start In q small way and
overburtien yourself BY accepting too
great q credit from some wholesaler on
the capital invested you at once invite
difficulties. Unless you have 4 remark
able run Of business when you arst
open up your heavy obligation to the
wholesaler will come due and you will
6nd yourself entangled.
At once you will try to borrow money
70 protect yourself. but this IL hard to
Get u you are indebted to the whole
aaIss for the amount Of all the goods
10 your store.
One Of the chief causes Of failure b
the lack Of IDEAS BY which to make
your business attractive to customers.
Advertising In the Right way and At
the right time = the BEST means Of
stirring up trade. several ysan ago q
mas who bad learned the grocery
business In . lares city went back to
his homo town and started In q small
way. He was q willing. hard worker.
but through lack Of ingenuity and
Initiative he had 10 Gloss bis place.
losing the money b. had invested.
Two yeArs aso. with Q rssourcsful
silent partner. b again went into busi.
ness In the same town. This time
with the assistance Of bis partner the
business was given life and made to
live and expand. The partner At once
inserted an Advertisement In the iocal
paper which read: "Our homemade pies
are good enough for Mayor John.
Aren't they good enough for your The
personality entered into In this adver.
tisement At once focused attentioo to
It The mayor was running for ~
election at the time. and the advertise
nent helped him also
This was only the stArtef. OthssU
even more ORIGINAL wers brought befors
the people through the medium of
the local paper and at once caught and
held the attention Of all. Day aftss
day new features were tried. Thsir
methods tsemsd With life. They show-
Cd clear mental vision and IN insight
into human nature. The Advertisement
offered the thinEs that psopss assd~d.
Last year The town had . cleanup
week. The new store at onre adver-
fiaed brooms and paint and other nee.
esaary commodities at reduced pricsa.
Recsutiy Il startsd On Id own aerosnt
town beautiful campaign. sddine 10
its stork many thines that could b.
used tn this connection. thus eTeatine
. hRFer Geld In which 10 Voek out
the ownerH' ideas.
The returns On the original invest.
ment have enabled tie partners 10 open
two other stores IN nearby towns.
where the same plans for Rettin4 bust
ness are being successfully used