The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1912-03-22
Honolulu, March 81, 1912

! The Honolulu Ad. Club, City.
Gentlemen: l wish to thank you for
the invitation to address your inter
esting and important club today, and
up to this morning anticipated with
pleasure the prospect of being with
you. Since my return from the East,
however, the pressure of business has
been so insistent that 1 really have
not had the time to formulate in a
connected way the various data which
l should like to present to you. And,
although unable to be with you in per-
son, I am heart and soul with the
aims of your organization, and may
be counted on to assist in furthering
the same in future.
/ wish to thank you for electing me
to membership in your club, and for
the further honor you have conferred
in placing my name upon your list of
directors.
came in contact with the AID. Club
of Chicago before l was aware that
such a club had ever been thought Of
herein fact, as this was in January,
you probably had not really taken up
the subject.
The Chicago club is a monster in
stitution. 1t has it's social halls, game
rooms, library, conference chambers,
cafe, bulletin short everything that
you might expect to find in an up-to-
date institution of the kind in a big
city. It's membership includes ad.
advertising institutions, magazines,
papers, ETC.; ad. managers and copy
writer's of all sorts of large business
institutions; managers and officers of
almost every line of business in the
city; professional men, including law
yers, judges of the courts, government
officials, etc; to say nothing of a iol-
ly bunch of good fellows, who may be
rated as outsiders, but are important
on occasions of club functions.
The Chicago club is alert at every
point of the compass. 1t is a live
wire" indeed, It's midday luncheon
has become a function of note, en-
bellished, as it always is, with
speeches, music and other features.
The activity of its entertainment COM
mittee impressed me. Every day some
man of note is fished out of the hotel
registers of the city for an address.
The program is always new, and IS
varied. There is never anything stale.
feels and knows that he has a pleas
ant lunch hour awaiting him from
Monday to Saturday Every holiday
the club throws out a particularly big
chest. On my second visit to Chicago
happened to arrive an hour before
lunch-time, February %, Washington's
birthday. A telephoned invitation was
accepted, and a member of the club
called at the hotel for me.
/ was surprised at the elaborate
ness and beauty of the decorations
and the evidences of preparation for
the function. Several hundred gentle
men sat at the banquet, and there was
sprinkling of the fair sex at the
tables away from the main hall. The
Mattresses appeared in red, white and
blue, with caps of the Martha Wash
ington era, perhaps. Several big, ring
ing speeches, appropriate to the day
were delivered, one of them being by
Judge Cavanaugh, of the supreme
court. There were splendid vocal and
instrumental numbers, and specialties
1t was a great affair; and as l looked
out on that throng of ad. writer's, ad
managers and ad. users hobnObbing
together, as it were, in a sort of com
mon brotherhood, my thoughts flew
back to Honolulu, and l was impressed
as never before with the desirability
and Importance of even a small part
of the same "get-together" spirit here
And you can readily imagine the gen
uineness of the pleasure felt by me
when, few days later, learned from
the papers ,that club of the same
sort had been organized in this city
The entertainment feature of the
present day ad. club is not, however, itt
most important function This feature
serves to bring together all men inter
ested in the subject or business o
! advertising, and has its place. 1t is {
. very big card, But the real object o
the organization is the study of ad
vertising along scientific lines. l sa!
. along scientific lines, because adver