The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1912-07-06
GOOD STATIONERY PAYS,
How Progressive Farmers Can All
tract Attention to Their Products
by Means Of Attractive Letter
heads, Envelopes and Labels,
FrancisVille True Democrat:

st. Francisville True Democrat:
The other day" says j. IA. Mar.
TN OF the Progressive Farmer, ST
was coming out Of the postoffice with !
big bundle OF mail III my hand. "a
friend stopped me for a chat and
#uurlng the conversation I saw his
eyes rlveted upon the top envelope
Of the mail I was holding. looked
too. and some breeder of Duroc-Jer-
sey hogs had written me d letter.
There, upon the envelope, I saw
printed lin red ink the picture soae
beautiful Duroc-Jersey boar. Over
the cut were the words, Return In
five days to, and under the cut was
the name and address of the writer,
breeder of Dufoc-Jersey swine, Shrop-
shire sheep and Rhode Island chick
ems.
The man to whom / was talking
said: BY Jimminy, I've been look
ing for a Duroc-Jersey man. and
lie noted the name and address.
When I opened the mail, found two
other advertisements of the very
same breed of hogs-only the letters
were written on plan stationery, and
one Of them with a hard lead PEN
Gil. Thus, one man probably made q
sale that would pay for his entire sta
tionery, and the other fellow missed
a chance because they had .econo-
mfzed' by using cheap, nameless pa
| per and envelope"
Even if Mr.. Martins friend had
known that the other breeders had
r. 1n M f4ry$25 Yc
he would have written first to the
man who used good stationery. just
as anyone else would That a breed
| er does not have business stationery
indicates first Of all to the man WHO
gets a letter from him that he is not
much of a breeder anyway. Then
he has to waste energy to prove this
impression wrong.
BY all means, il you are a business
farmer-as, Of course, you ara---hasYe
some stationery printed telling just
what your Iine OF farming is. You do
rot need anything fancy certain
no sfrills' nor do you need e1pan-
siVe stationery; but good neat paner
you must have, and good neat print
Ing you should insist upon.
Nor should the farmer limit his
printing to his letter heads and en-
yeIopes. He should label what he
sells, il it Is Of good quality, so that
the buyer may know where to get
more like 1t.
Here is another story told by Mr.
Martin:
Recently was waiting for a train
at Tupelo, Miss. Standing on
truck In front OF the. express Office
saw IN crate a beautiful Collie
puppy and a Berkshire pig-one in
each end Of the crate. Tackled upon
the crate was an attractive shipping
tag, giving the name Of the shipper,
stating that he was a breeder OF
Berkshire swine, Homer pigeons, Col
lie dogs, and Indian Runner ducks.
7 saw no less than dozen people
walk up, look at the puppy and pig.
and then take cut pencil and pa
per and write down the address Civ
en- on the tag"
y. Did that mans little bill for print
Ing prove a profitable investment?
Give the farm name, put the
.lame on your letTerheaas and en-
ve1opes, and as a label on the things
you sell, and see il it does not make
you feel a little bit prouder of gour
business and keep you eager to make
the farm and what it Yields coed
enough to justify tlhe name.
The printing will not cost much.
The publisher Of yeur local paper
can do it for you and will be glad
- heir, y,S,., frnt ~. q !, ! 4frc ~ Two nnrd