Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1912-10-08

kE@&E&z3aA4E=@ liquid face rouge. massage
cream, and eyebrow pencil and two boxes of powder
Within fifteen minutes dozen women had sauan-
dered s25 at that counter for cosmetics which
generation ago it would not have occurred to any
woman in good standing to include in her list OF eS
sentals
According to the estimation of well known mer-
chant the money expended upon cosmetics during ths
past year has amounted to almost nethird of that
spent cities for dry goods. 1t is of course I'M
possible definite figures upon the mat
ter since articles are handled in so many dlr
ferent classes The department stores nave
only fraction of the trade Cosmetics are ta-
pie article the list of all drug stores while the
exclusive customers, of course, procure tneFs
from the beauty specialists who now to be found
in such great numbers in every large city.
49,
There never has been such general use of cos
metics as at present in the history of the worio.
Formerly the of paint and powder was conrineu
to the fashionable circles and to the stage NOW y
found people in every walk of NE i =
no longer used in secret. The powder pufr IS use"
openly upon the the theaer or wherever the
lady happens be- if she thinks her appearance re-
quires little freshening up, She is never 'u
her vanity box with its diminishing MIRROR anu poM
der puff rouge and lip rouge are applied Win
marvellous dexterity. So general has the custom pc
that in the larger summer resorts wnsFe $50
crowds are assembled a woman who Is brave enousn
to appear in public implanted and unpowoeFsu ''-
tracts attention
Perhaps there is no place where cosmetics were
quite so liberaly displayed this upon the
famous board walk at Atlantic City. There painting
and powdering done in public to most amazing
degree Many of the fair bathers carried water
proof vanity boxes and after disportng themselves
in the these modern mermaids proceed to make
their toilettes while resting upon the sand Instead
Of combing their long locks with combs of pearl,
as mythical ancestors the modern mermaids
apply cosmetics to hide the ravages Of the salt water
and sunshine upon their carefully manufactures COM
plexions. 4,3
In conservative old Philadelphia the Of powder
10 me-
their vanity hating Quaker elders 1t is said that az
least one fashionable wedding was broken Off last
winter account of rouge bottle Every fashiona-
BILE dressmaker that at present little toucn-
ing up complexion is essential to secure the
best effects in of the shades OF wress mate
rails So the fitting room is supplied with well
equipped toilette table providing complexions Tor
either a brunette or a blonde beauty The arrange
ments had been made for wedding OF Phhaaei-
mia belle with a fashionable club man, and one OF
the most exclusive modistes in the city was Iurhish-
ing the gowns. only for the bride but Tor the
other members of family as we'll as the maid Oh
honor and bridesmaids 1t happened that the Tor
times of the brides family dependent upon her
grandmother, an autocratic old lady of rigidy con-
servatiye ideas. few days before the wedding inc
old lad went down to the modiste's to consult WIN
her as to the best mode Of combining her priceless
old lace and Lyons velvet in gown suitable Tor ths
dowager to wear at the coming Wedding"
1t transpired that the maid of honor, who had
been the brides best friend from childhood in
one of the fitting rooms at the same hour to have
understood that all the members Of the brides
party. including herself, resort to some artificial
means of preserving them from the palior often
by the nervous strain or the long ceremony
so the maid of honor proceeding to make up her
complexion before trying on her gown As she APP
piled the rouge with the skill acquired only by fro
quent use, she heard exclamation of disgust and
turning TO the door which been careiessly left
ajar by the attendant who had gone in quest of her
gown she encountered the angry Of the BRIDES
grandmother who was the of all who knew her.
There a grand scene The maid of honor's
dress not tried The old lady went home and
that granddaughter could be attended
at her wedding by "a hussy that paint and
powder like R play actress The bride declared that
she would not be married all unless her friend
could attend her. After much excitement the in
tended maid of honor, who possessed some sterling
qualities, received a sudden telegram calling her
south. The wedding went without her and the old
lady never once suspected that the beautiful blush
which covered of the bride throughout the
ceremony came of the kind of bottle
was used by the deposed maid of honor.
While it has been generally supposed that women
alone guilty of the of cosmetics, such be-
lief is entirely erroneous the most mas
culine is not apt to oppose facial massage by
his barber in which the kind of may be
used which his wife sister finds efficacious
in removing incipient wrinkles. Several years ago
discovered also the cooling effect of tacum pow
der aside from it's value in removing the greasy
shiny appearance caused by excessive perspraton