Forest City press. (Forest City, Potter County, D.T. [S.D.]) 1883-19??, 1912-05-23

t%raUcnlafk for every possible thing. StsE
The trademark on royalty. Ten pcr
brands comes t" Perkins & Co. Get II.
cinch on the aftermath,"
"Perkins:" | cried, u admire you-
You are a. genius. And have YOU .sn-
tracts with all these-notions?"
Yes" said Perkins. that PeItsia's
Cord! Perkins did Who js entitled
20 the profits on the Crimson Cord?
erk.n is. Perkins is wideawak.s ALI
the time. Perkins gets IL profit Oh. n
afeerffath and the inatll and The bsf,c.e
And xo he did. He made his .,sr.n
contracts with the magazines on the
exchange plan. We guve n page nr
advertising In the Crimson Cord St,r
q page or advertising in tho magazine.
We guaranteed 5000. 600 cIrculat.ou.
we arranged with all tho manueac-
goods I" give coupons, 100 IF whtctt
entitled the holder to u copy Of 'vh
crimson Cord" With a pair Of C,rtrn-
son cord s,spenders you get five .:u.-
pons: with each Crimson Cord Cigar.
one coupon. and 30 on,
ON the first of October we any,o,.nes.t4
IN our advertisement that ."Tbe Cr,m-
SON Cord Was a book; the greatest
novel OF the century: a thyjninR. .ex-
citing tale of love. Miss Vincent tad
told ME IL was Il love story. Just to
make everything sure, however, I sent.
the manuscript to Professor Wiggn,s.
who is the most erudite NAN l cves
met. ~" knows rs languages and rautp
Egyptian as easily as ] read Engsist,
I'm fact. his specially is Oh! Egyptta,t
ruins and so ON. He has written ss.v-
efai books ON them.
Professor said the novel seemed to-
him very light and trashy. but grirn-
matically O. X. He said he never ~ead
HoVels. not having time: hut tie
thought ,hat The Crimson Cord, was
Just about the sort of thing "a Silly pub-
nc that refused TO buy his "So,ues
the Hyksos' would scramble for. ,tu
the whole. l considered the. report .,S-
isfactOry.
We fot.sd VT would he nnabl. tn
nave Pyle Illustrate the book. DO ts;ux
too busy. so wa turned it over n, \.
young man al the art institute.
ftat was the 18th of October. Md
we had promised the book to ,he put-
He for the first OF November but W..
had it already in type: and the suuux
naf-his haO,e was GilkoWshy--p~eu-
Used to- work night aud day on tn C.
luStrAtfots.
The next morning, almost as sooss
as ! reached the Office, Gilkovskv
came IN. File seemed "a little besit,nt.
but ! welcomed him warmly ans ~,
spoke up.
II have Il girl To go With, he s..i
and wondered what l had to do n.tt..
Mr.. GiikpWsky's girl. but be eoo-
tinued:
She's a nice girl end "A good laos-
er. but shes got bad taste In sstn.,
things. She's too loud IN bats and 500
trashy in literature. 1 don't Nike to-
say this about her. but it's true; ,n,.
I'm trying 7" educate her in good hats
and good literature. So ! though IT.
would he IL good thing tn take arc ,w,,
this Crimson Cord and let f,er ,~,4,i
it to me-"
l NODDED.
Did she like it?' I asked.
Mr.. G~ilsnwsky looked at me closely.
she did" lie said. but not so enthus-
iastically AS | had expected. IT'S .,er
favorite book. Now suppose son
| do: but thought perhaps j mad bet
ter come around before l got 10 woris
on the illustration and see if, perhaps
you hadn't given me the wrong msvsu-
script"
NO. that was the right manuseriut.s
l said. Was there anything wrong
about t."
Mr.. Giikowsky laughed ner
Oh. no." he said. Blu did tsu
read it?"
told him had not. became 1 s...t
with advertising the book.
Well" he said. "Tll tell you. 1Nais
girl of mine reads pretty trashy STAFF
and she knows about all the cheAx,
novels there are. She does on .Yhe
Duchess and puts her asst dime into
Braddon. She knows them all -.
heart. Have you ever read Lady A,.d-
ley's Secret'?'
II see" l said. zone is a seque, tc,
the other
Mo- said MIR. GilkowsAy, "one is
the other. Some one has f1mfa1n,s,e,.r
you and sold you q typewriter crpy
of Lady Audley's Secret as a nav
novel;
When ] told Perkins. he merely ~
marked that tc thought every publ:sts-
ing house ought to have some one in
it who knew something about books.
apart from the advertising end. al
important He said we might go air.spi
and publish Lady Audiey's Secret
under the title Of "The Crimson Corr"
as such things had been done befcrs.
but the best thing to do would be 10
charge Rosa Belle vincent's $1.O0n &c.
understanding reliable, and not
ShOpworn.
Perkins had been studying the liter.-
ture market IL little, n he advised nc
to get something from Indiana ,hs.
time: so telegraphed an advertls.-
two days later W. had 9S historieaf
novels by Indiana authors from wh,cl,
to choose. Severa were of the rign.
length: and we chose one, and sent il
to Mr.. GilkOwsky. with "a request that
he read 1t to his sweetheart. She hss
never read it before.
We sent a detective to D1llvilh. n
where the author lived; and tho report
we received was most satisfactory
The author was a sober, industrious