Rocky Ford enterprise., 1912-01-26
AN INTERESTING SHOW.
Drew Six Hundred People to the
Grand Opera House Last Sat-
urday Afternoon.

that are manufac tured and those that
are assembled was forcibly illustrated
by the moving picture films OF the
Studebaker Corporation, showing the
detailed construction OF the EMF
so and Flanders 20 cars, which
were given at the Grand on Saturday
afternoon by the EMF agent, the
the automobiles were built before the
eye and after seeing the eight NAM
moth plants in which every part OF
the cars are made, one is able to I'M
derstand why the EMF Company
backs its product with an unqualified
guarantee.
Automobile construction, as inter
preted by the EMF Company, means
something more than the mere put
ting together OF the parts. These
parts must be made with absolute ac-
curacy and back OF it all the materials
used must be of the highest standard.
1t is the proud boast of the company
that the construction of the EMF
80" and Flanders 20 cars begin in
the laboratory. where the raw mater
ial is tested before being used.
Knowing that ii was impossible for
everyone to visit the factories and see
the work in progress, Walter L. Elan
ders, the wizard OF the automobile in
dustry, worked out the plan of send
ing the factory to the people for their
education, enlightenment and enter
tainment. There has always been
more or less mystery about the con
struction of automobiles.
Flanders. however, believing that
the confidence OF the people in the
quality OF the product should be the
highest aim OF the manufac turer. in
sists that there shall be no mystery
about the EMF factories. With
that end in view moving pictures were
taken of every step and process in
the construction of EMF 80" and
i'landers 20 cars and the result is
Tie most intensely interesting set OF
motion pictures ever produced. The
caption, An Automobile Factory i'll
Action" is not overdrawn for the
films demonstrate where words would
fail how human efficiency is multi
piled many times over by the use OF
automatic machinery, which seeming
y does everything but talk.
To begin with the raw materials
are all tested and the pictures show
the chemists at work i'll the labor
atory. When front axles and crank
shafts have been dropped forged they
are tested again for tensile and twist
ing strength, the details OF both oper-
| dLlOllS DNllls SllONl nCn SOlllCS liC
| urid foundry where the molten metal
i poured and castings made. In the
| forging department are seen the mass
I'VE. IS ton hammers at work fashion
| ing the drop steel forgings, which are
Used exclusively, even the lamp
brackets being forged i'll order 20
provide strength and lightncss. Here
| most interesting operations are the
complete forging uf the front axle
and crank shaft. The immensity OF
| the machinery department makes one
stare. The work of these machines
is almost uncanny, as they turn out
| every part used in the car standard
or interchangeable so that it will go
ders car ever built without any fur
ther hammering, filing or other ht-
ting. Multiple spindle drills bore as
high as II holes at a time, while 9TH
ers bore ream and mill and cylinders
and other parts with absolute accur-
acy.
All the ball cones, nuts. screws and
bushings, are made by automatic ma
chimes, which need no other attention
than to be fed with raw material.
Next are seen the big steel stamping
.fesses at work shaping bodies, seats
and other parts which are made OF
| sheet steel.
With all the parts made interest
| centrrs in the assembling OF the cars,
| winch begin to grow step by step. 1t
| Is c'JInJ 'cN wort and every man is an
| eNpcrt a. performing one particular
| operation which develops efficiency
TO the highest degree and demon
| strates how 200 cars can be turned
out every day. One set OF men set
up the frame and puts it on wheels.
| Another is busy erecting the motor,
! which is next tested and then INSTALL
! ed in the car. The steering post,
dust pan and other parts follow until
the chassis is completed and ready for
| the Inspector, the man who finds fault
with the slightest imperfection In
| spection is the watchword and every
part is inspected. The car is now
pushed off the assembling floor and
after being equipped with a tcmpor-
arv seat and gasoline tank is ready
for the road test OF $50 miles, not on
the city pavements but over the hcav-
lest country roads in the vicinity of
| Detroit. Testers are no respcctors of
automobiles and they subject it to a
much harder strain than an ordinary
driver would dare do. In the way OF
human interest the road testing pic
lures are strong as they show wrat
the cars are put through i'll the way
OF actual performances.
Finishing with the road driving the
cars are turned over to the final as
sembling department. where the new
tires. tenders, lamps, body. top and
Windshield are attached and the COM
pleted car looms into view ready for
shipm> mt.
These moving pictures which were
shown in two hours provided liber-
al education in automobile construc-
ton and from the intense interest dis
played in them General Manager
| 4 T. IL,