The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1912-03-29
WILL REACH OUT
FOR MORE TRADE
New Railway Lines Will Bring
Business Which Could Not
Be Had Heretofore.
CHAMBER ALIVE TO CHANCE
Another Plan Under Way Is to
Have Out-oi-Stltc Merchants
Come Here to Buy.

With the early completion Of the
Northern Neck halfway and the cx-
tcusiop Of tha Seven Pines Line to
Crpanna, how p-ssureH the Chn5n-
Der " Commerce will soon nut into
operation plans Tor the extension OF
ElchmOndS business iuliucncc into the
new territory. thus vi'cninE up. Both
20: these districts trade largely now
with Baltimore that market, pendins
1hc construction OF the new lines, be-
,1ng the most accessible.
rlans as far as they have taken de-
6nite shape contemplate the creation
.of Il new bureau Il tie Chamber of
.Cornmerce which will concern Itself
jstrCtly with familiarliuS tn. tcrri
7 tory which forms liichmOnd's natural
sphere OF influence with The CitNS adj
VaUtugcs as II market in which 10 buy
Hiii III which To sell. The p"opo@anda
will not I've confined alone To the dis
frict served by the Northern Neck
,end Urbanno railroads. hut will in
olude all of the stat" of Virginia. as
well as the accessible sections. of North
ICarolina South Carolina ara Georgia.
VIII Entertain Merchants.
The campaign of publicity which
when fully organized will lie under,
faken by the combined business in
terests Of the city under the direction
'of Tic new chamber bureau to be
created for that purpose. VIII include
advert sing In the local papers OF the
sections sought TO hc reached The
plan contemplate also entertainment
and recreation features for NisiiiiS
merchants ana popular buyers vNcnr-
sions TO the city, during the buyins
seasons.
III represents a new phase OF pub
Iicity work on tile part of tho cham
Der said Business Manager w. l..
Dabney. touching the proposed cam
paign. and is in keeping with new
methods OF competition. With the
Standardization OF products aud tho
prevalence Of fixed prices for commodi-
lies in all markets. the personal Gle
competition for trade, the business
going To the market in which pro-
vision is made for the entertainment
and recreation Of buyers who under
present trade condition cannot be at
iracted solely by price quotations.
This new plan is 10 be diStinSuishcd
from the one which IS i'll force all the
Year around by which merchants are
refunded their railroad fare TO the CITY
upon making purchases totIlins a ser
tain amount; II is intended 10 supple
mcnt il by encouraging the formal ion
Of personal ties between buyer ana
Jobher TO the end that doing business
In Richmond may become something
more than a cold proposition OF dol
lars and cents.
Work Needed M iIomc.
While il is the purpose 10 advertise
Richmond in tho nearby states. said
AR. Dabney. mitch work Of this kind
must first be done in Virginia. II Is
n fact that many sections Of tn" state
arc at present doing their business
in other markets under the impression
that Richmond cannu, or does not offer
the same advantages The chamber,
said Mr. Dabney, Will direct IS cner-
ries first to familiar2inE tho citiEcns
OF tho state with Eichmonds advant-
ages AS u market. and then reach oui
into more distant territory.
The policy Of enlstng the suppor,