The Washington herald., 1912-10-13
okl.Ae.,.. win. sss Prise.

0klaAoniaa Wins e26 Prise.
THE Underslung News is the name
of the new house organ Of the American
Motors Company. Of Indianapolis. the
first number Of which appeared last
month. A. J. Densford. of Oklahoma
City. Okla. receives IS for the name.
his suggestion having been selected by
committee Of representatives Of every de-
partment of the American factory organ
ization.
The caption of the first number OF the
breezy, newsy little house organ was
mostly Interrogation. and an inside arti-
Gle set forth that an appropriate name
for the publication was being sought.
Following American policies. it was pro-
posed to make the house organ a thor
oughly democratic institution. and the
public was asked to suggest the name.
The flood Of titles which came to the
factory were listed without the names Of
the senders when submitted to the COM
mittee, and Mr.. Densford's suggestion
was the choice.
.'The Unoerslung News" which will be
especially devoted to the interests OF
American cars, dealers, and owners, Will
be published monthly.
Sets o New Time Mark.
A new time record for the run from
Seattle. Wash. to Vancouver, British
Columbia. has been made. according to
telegram received by the American
Motors Company. of Indianapolis. from
Marc Bunneu district sales manager OF
the Pacific Coast territory. An American
Underslunc car made the eoo-mile trip
over some frightful roads in seven hours
and thirty minutes. lowering the preVi-
Gus record by nearly an hour. The car
stood the tremendous strain splendidly'
according to the message
Kis.el Kar Wins Gold Medal.
At the California State Fair. held last
week at Sacramento, there was highly
interesting series of motor truck tests in
which most Of the well-known trucks par
ticipated including the Packard. kissei
Kar Federal, Mack, Gramm and others.
The fist prize and the gold medal SYM
bolizing II, were won by the kissel kaf.
This is the second consecutive year that
the Kissel Kar truck has carried away
this honor.
Preference in Color of Cars.
Each section Of the country has
strangely marked preference in the mat
ter of color" says G. c. Frey, of the
Kissel Motor Car Company. strange as
IL may seem, the East is the least par
ticular in this regard. 1t Is an excep-
tional case when an Eastern buyer asks
us to vary from our standard colors- On
the Pacific Coast there is a decided taste
for greys. In the North and Middle
West, brewster green and dark blues
have the CALL and the farther South we
go. the lighter and flasher color the car
must be-"
The St. Louis Auto show.
Americas first display of 1918 models
Of automobiles will be made in st. Louis,
October to Il. inclusive. instead OF IN
New York next January, as 1t would be
but for the aggressiveness Of the st. Louis
automobile trade. Moreover, the sixth
annual automobile show will be part Of
the St Louis Fall Festivities. the free at
fractions Of which will include the Yelled
Prophet pageant the night Of Tuesday.
October s. with its twenty-one gorgeous
floats, a $4,000 frolic Of wealthy st. Lou
isans and aviation by the Aero Club OF
ST. Louis including fancy flying. October
and 10. over and under the Eads. Mer-
chants and Free bridges. all three OF
which span the Mississippi River near
the downtown business section Of St.
Louis.
Henderson Leaves Cole.
In order to assume the presidency and
take active part IN the HENDERSON Motor
Car Company, arrangements have been
made whereby c. P. Henderson, director
and general salesmanager OF the Cole
Motor Car Company, will on October g
discontinue the Cole sales work. This
move will be surprise to the automo-
bile industry in general, as Mr.. Hender-
son has directed Cole sales work and
policies since the inception OF that COM
pany.
RICH in Chicago Reliability Run.
With the Glidden Tour abandoned for
this fall, the R-C-H Corporation has de-
cided to enter q team in the Around Lake
Michigan Tour of the Chicago Motor
Club october q to the q. Practically the
same team and crews that were to make
the National Tour viii be entered in
the Chicago run. which promises to be
the banner event of the kind this sea-
son.
This tour starts from Chicago going
north through Wisconsin to the Straits
Of Mackinac. across into Michigan and
down the west shore of the lake-a route
Of about 1.1oo miles to be covered in sew
en- days
Conditions Of the Chicago run are more
severe than those projected for the
Glidden, and will be q severe test for
cars, the hardest portion Of which will