Evening star., 1912-10-06

which will be OF service in bringing out
new ideas The business manager COM
plains that the paper has been neglected
in the past, either because its makeup
did not touch the popular chord that
others do or because 1t isn't pushed.
In Western High School the editor
knows one thing-that he will not get
away with anything rough" Miss West
cott. principal OF the school. exercises
n rigid censorship OF its columns IL any
story inclines to the bright canary in
color, or IL personalities OF any kind slip
by the editor the principal descends upon
them with sharp pencil and they die
quietly and unostentatiously. Because
OF the fixed rules to the kind OF ma
terial which shall appear the editor must
be constantly on his watch.
partial list OF the staff of the Vest
ern includes Henry W. Leetch. editor:
Allison Scott. business manager: Harold
Dutton. assistant manager; DIR. Elmer $.
Newton, treasurer; associates. Marilla
May, Marjorie Kinnan. Mildred Needham.
Joseph Schaaff. Longstreet Wechel. Eliza
beth Graft and Harry c. Blantoi.. alumni.
With regard to the various business
managers, the same general rule applies
that holds to the editorial force. They
sometimes use methods to get advertis-
ing that are the extreme in novelty. Free
quently large-vested business men are
found sitting weakly in chairs and call
ing for ice water after one of these
youngsters has finished selling him a
page ad.
For example. there was one business
manager who landed i'm a certain trunk
and leather store with the proud an
nouncement that he had proposition.
If the trunk man, he stated, would give
him an "ad'' he would give the trunk
man the names OF all athletes on diff
ferent teams I'm the school who might
go away to compete with teams in other
cities. The trunk man could then hold
them up and make them buy suit cases,
What the feeling of one of those ath-
letes would be after he had been assdu-
ously pursued by the trunk man for a
week or so-especial!y il he happened
to own suit case-furnishes the funda-
mentals Of fine Greek tragedy.
As rule, certain merchants are par
tial to certain papers-many are gradu-
ates of the school in whose paper they
advertise-and continue their support
from year to year. Others, however.
have found the advertising in these little
amateur papers to be good business. The
students know that one of their number
writes the advertisements. and in most
cases they read them as assduously as
they do the news and fiction.
y
Perhaps the greatest business argu-
ment that was ever offered came from
an enterprising business manager-now
a successful business man-who attended
Central High School many years ago.
Near the school was a little confection-
cry, where the students flocked in
numbers for lunch. The business man
ager approached the owner, a stolid Ger
man, and demanded an advertisement.
Bud" protested the German. "dey buy
off us alreaty. We don't need to adver-
tise."
You don't get the point said the
business manager. The idea is this:
These pupils are helping you earn a liv.
ing, aren't they?'
The German nodded.
We'll, them" said the business man
ager, triumphantly, you ought to help
support a school institution, whether the
school institution helps you or not, as
long as you are being helped by the peo-
pie who help the school institution
The German tried to figure it out. Fail
ing, he got a pencil and paper and ear
nestly sought the answer. Again he failed.
Finally he shook his head.
Il subbose dis iss business" he said
sadly, yet I'm donnerundblitzen II she
seems like business to me-
But he gave his ''ad'' all the same.