The Hawaiian gazette. [volume] (Honolulu [Oahu, Hawaii]) 1865-1918, 1912-04-12
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Continued from Page One.)
statement Are you preparing to take
advantage of the great profits await
ing judicious investments in Hawaii
Are you a firm believer in the future
of our Islandsf Glance backward, say
five years, note the changes. Are You
not better able today to pay one hun
dred dollars per month on rent ac.
count than twenty-five dollars per
month at that timef What has brought
about this bettermentf The increased
production and high prices for sugarf
the additional acreage harvested in
pines, better prices for coffeef All of
these have helped, or course, but the
tourist has helped still more. Today
Honolulu can comfortably accommodate
in its splendid hotels and excellent
boarding houses more than double the
number it could comfortably house five
years ago and yet the tide of travel
has but barely commenced to turn this
way.
No Better Investment.
"Can you conceive of q better in
yestment for the Territory than to
carry on an active propaganda of pub.
licity7 Certain it is that for every.
dollar thus spent at this time you may
expect to gain one hundred in the very
near future. The time and the OPP
portunity are here.
"Seven years ago the Hawaii Promo
tion Committee was not known outside
of Honolulu. Today there is no part
of the civilized globe that has not felt
the influence of its work. Our stores,
hotels, garages, railways, steamship
lines, are today participating in the
benefits derived from promotion work,
the money thus brought into the coun-
try reaching all classes, benefting ev-
cry part of the Territory. More than
one thousand pieces of advertising mat
ter are distributed daily.
Money Spent Here.
"Perhaps a few figures as to the
money being spent in Honolulu by visit.
ors may not be amiss. 1t is safe to
say, for instance, that during the ten
days including carnival week.-Mrs. year,
we had fully 1000 visitors in Honolulu
including, Of course, residents Of the
other Islands who were attracted TO
Honolulu by the Floral Parade and at!
tendant festivities. Now these 2o06
4 people spent on an average say $40 per
day each at the very least. Two thou
sand dollars per day for ten days would
give 100000. Fully twenty per cent
Of this amount represented profit on
the expenditure, or say a gain to the
business interests of Honolulu of $40,.
900 during the ten days or more than
the promotion committee has spent in
its work during the past three years.
"Between January 15 and April l
this year there arrived at Honolulu 1900
frst-class passengers, exclusive of ar
rivals by transport. Placing the aver
age expenditure of 1400 of these, at
) least that number being malihinis, at
$3.50 each would give $35O,O00 as the
amount spent by these people in the
Territory of Hawaii. Placing the profit
on this expenditure at twenty per cent
would give $4,000.
els it not then safe to assume that
for the entire year of 1912 the profit
to the people of Hawaii from the tour
list business will amount to fully $3.50,
900 to get which you will have spent
say $4,000, an outlay of six cents fol
every dollar of actual profit derived
from the advertising work of the pro
motion committee.
"Where, however, we send out one
folder we should issue hundred. Fo,
instance our Floral Parade advertising
this year cost the community about
$1,000 for posters, distribution and othel
, expenses. We should be able to sent
: out larger and more attractive posters
and could place to distinct advantage
. fifty times as many as we are now abb,
, to distribute.
r "Have you ever stopped to figur,
the cost of pamphlet distributions L
a able, for instance, to distribute 500
!, copies per day it would amount to les
q than 100000 of pieces, not hal
J. enough to cover the Pacific Coast thor
!. oughly, let alone other parts of tn
). country and yet this small distribu
ton would cost at least three times on
|. present income.
els it not evident then that NOR
!. money should be spent for publicity
J. If with the small amount mt the com
:. mand of the promotion committee 8
|, much has been accomplished, how muc
/. greater results may be obtained if add
i. tional funds can be secured.
/, "For the next three years your pull
a LEFTY committee should have an assure
p income of at least $4,000 per annun
!, The committee now has the experience
j the connections. They know what t
! do and how to do it and I think yo
) will agree with me that their work i
the past fully iustifes the confidence q
!. our business community and warrant
4 their asking and expecting your cor
; tinued support. p"
- -s.%-s.
o SALVATION ARMY