The Hood River glacier. (Hood River, Or.) 1889-1933, 1912-08-08
APPLES WILL
BE ADVERTISED
COMMERCIAL CLUB EVOLVES PLAN
Proceeds from Fruit Sales to Be Used in
Placing Ads in Towns Where Fruit
is Placed on Sale

Secretary Ray 4. Scott, of the Com
mericial club, has evolved a plan for
advertising the Hood River apple, not
the land that raises it, but the Juicy
perfect fruit that has aroused so much
comment and aroused so much COM
petition in opinions about real apples.
Mr.. Scott has given the details of his
plan in the following paragraphs.
''Up TO this time most of the adver-
tising Hood River has done is in regard
to the land that raises the famous
apple, but now that there is consider
able more acreage planted to apples
than there was seven years ago when
the first literature was sent out, and
production of the apple itself is on the
increase, it is proposed to help the
grower find market for his product,
and by finding a broader market,
create more demand and in the end
better price.
'"rhe plan Of advertising and of
raising necessary money to pay for it
is as follows. The growers will be
asked to give an order for several
boxes of Extra Fancy apples. on the
selling agency that will handle their
apples. These orders will be turned
into the selling agency by the club and
the apples sold, the club taking the
pool price. The selling agencies such
as the Union. the National. Davidson,
Hood River Apple and Storage, will be
asked to designate the cities where
they are selling apples in carload lots
of fancy grades, and display advertis.
ing will be placed in the local papers
at these points.
This advertising will be placed
right in front of the consumer in the
pages Of his own paper, the apples will
be in the hands of commission firms in
his own town: the consumer can ask
his grocer for Hood River apple and
know that if he insists on having it,
the grocer will be able to get it for
him, and in short order.
'The commission man will be glad
to handle an apple that has the selling
force Of newspaper advertising behind
it. and the grocer will be glad to fur
nish anything he is asked for that will
net him profit.
'In this way the market in any town
can be strengthened and the field
broadened. New markets can be
' opened up, for places that never
ordered carload of Hood River apples
! before will begin to get inquiries for
d Hood River apples, from points that
G never inquired before.
: There is nothing distinctly new
Q about the plan Of getting the goods
u before the consumer. because the
ld tactics are the same employed BY
:, every manufacturer of goods that
Z makes his wares for the ultimate con-
!. sumer. But no one has ever before
q advertised an apple to the consumer.
? California has advertised her oranges
with great success, and one of the
biggest advertising firms in America
has handled the advertising. Most
gnods are advertised in the greet
national magazines, but this advertis-
ing firm says that even with 40, 900
cars of oranges last year. the demand
that could have been created by
national magazine advertising was so
vast, that 40, 900 cars would not have
come anywhere near supplying 1t.
Their conclusion on the orange ques-
tion was that the local papers would
have to be employed, and so they were.
with results that have brought the
orange industry into most profitable
condition.
Realizing that the start must be
made sometime. the Commercial club
is going to ask the growers to make
their contributions to the Commercial
club in this manner, and gives receipt
for every order which contains an
agreement that the proceeds from the
sales of the apples are to be used in
helping make a broader and better
| arGaf fAr he slu la.
apple of Hood River Valley.
There seems to have been great
difference of opinion regarding the
kind of advertising the club has done
in the past. Some want more atten-
tion paid to the affairs of the town,
saying the club ought to take more
interest in municipal affairs: some
want the club to concentrate on locat-
ing some kind of factories in Hood
River; others wish the club to help
promote land sales as in the past, and
still many others want the product of
the valley advertised. Everybody is
right and in the end it is hoped to get
results that will satisfy everybody.
One way to get results is for every
one that thinks of anything that might
help along any of these various lines
of the clubs work, to go right up to
the secretary's office and get the word
into that quarter Get things started.
1t takes time to work them out. and
start is sometimes the hardest part of
the whole thing.
ION this plan of advertising the
apple it is hoped that everybody with
apples to sell this year will get his
name In the pot in proportion with the
quantity he has to sell and start the
thing moving. committee will
make canvass of the valley shortly,
but everyone who will give his order
to the secretary of the Commercial
club ahead of that time, will save Just
that much work. The order blanks
will be ready Saturday, August 10.