The Vinita daily chieftain. [volume] (Vinita, Indian Territory [Okla.]) 1902-1913, 1912-02-10
GOOD SUGGESTIONS
FOR THE MERCHANT
Lss~ to 1s-rset Trsss

looE
Hs~ 70 Sttra<t Trsss-
TIE F1y goG r1z yozr bEsi1>sE =
yozr besr Or your wcrs- a1vertse-
-ent Z yoa are nor getting a. zHzT
elEtozeFs zs yog shoaia gst TIA 20
are zot solzE the proD-r ihirgz .
sttrset trade
A Business properly I'm z1FeTtises
isseis and attracts trz6e- X czreless
mesho6s are used yoE cznrot ezp@cs
The best rezaIts- To run Your bEsl-
ness property dos zss require eIper7
adTlce. bzt thozght and zttsarica-
Tour sueeess depends o. shat oth-
r. people think of yoz and your b-si-
ness methods II figuring out how
yoa can attract more trade. PIT your-
SELF IL the position q The public and
look st yourself and yoar business IS
they Iook a. yoa
Clean Sidewalks
s clean Sidewalk. especially on
stormy days is sure 70 attract the as
teufion ot the passer-by which will
naturally drzE his attention 70 The
windows
Aisays make II > point 70 keep yogr
sidevslk clean
Your windows
Keep your windows clean inside and
out. Change your window displays
often Many times customers coming
into your store 70 buy some particular
article viii have their attention called
70 some other article in your window
and buy things that they did not orig
Inally intend to purchase Use neat
attractive signs il your windows. call
ing attention 10 prices and particular
bargains o. speciaIties
Cleanliness.
Clean floors. show cases and eoun-
ters attract trade The zuFest way %
promote cleanliness Il to haze good
light
Proper ventilation Is very import
ant. People are often unconscious Of
good ventilation. but bad ventilation
IS undesirable and verr unhealthy
Lights.
Keep your store vel lighted inside
a. weH as ont veil lighted store
is alxays attractive 70 people passing
When youF customers come into your
store they appreciate yOu showing
youf goods 70 advantage
Remember that unusual things AZ
tract trade snd advertise your bnsi-
ness You MIST not b absurd BIT
you can do unusual things without
doing ridiculous things
Neat Employees.
People like 10 see employee With
clean collars and Ike TO see goods
handled by clean hands Have plenty
OF soap and water always at hand 50
that your employees can have faciH-
ties for keeping clean
The Best Advertising
The best advertising in the world
IS mouth TO mouth advertising
Treat YOUR customers 30 well that
they viii tell their friends about you
and your business and advise them to
deal with you. This is the cheapest
and best advertising In TIE world
Yon have often heard il said. =
atisfed customer Is the best adver-
III ementr This is absolutely true
Yen knoR ttat satisfied customers
tem fayorab'y about your business
and dissatisfied customers either DO
not talk At all or ta'k unfavorsblv
Suggestions.
If your business Is so situated Or
70 large that son should 10 news
paper. billboard. street car or window
advertising. son VIII find that neat
clean looking printed meter s Ire
best investment Remember tfat your
/ competitor can buy the same space III
I the same newspaper that sou can
Whether your advertisement viii he
more attractive and bring yor more
business than his dspends entirely
on vhat you say IN the space YOU
buy and hoN YOU say il
Important.
Simplicity is the most importanf
II thlng 10 emphasize III BiflHS HlstF4e-
iions TO a printer or newspaper as 10
ho9 your advertisement should ap-
pear
Dou't crowd your advertisement
Don't think that because you are pay
ng Tor srace you have to fill it all
| up what you want is TO get your
advertisement read oftentimes the
roge white suace and the more sim
plicty. the qi. cls,r people will notice
and read it
Stick to Your Subject.
if you are advertising bargains
nrice is the thing to emphasize II
eou are advertising regular goods at
regular prices the thing 10 salk Is
quality
Always emphasize service, mention.
ing careful attention customers get
from your employees, prompt delivery
of goods purchased. freedom from
mistakes. etc
| 3e SPECIFIC. Tell why your goods
are good goods Don't make claims
that are not true.