Iowa County democrat. [volume] (Mineral Point, Wis.) 1877-1938, 1912-08-01
STATE FAIR WILL
GO TO THE PEOPLE
MANAGEMENT PLANS TO CON.
DUCT CAMPAIGN TO PUB
LISH THE EXHIBITION.
WILL VISIT EVERY LOCALITY
Autographs. Display Banners, Photo
graphic Collections to be Dstri-
buted-Newspapers Boost"
RAILROADS AND BUSINESS MEN TO AID

Every citizen of Wisconsin will be
Informed fully regarding the 1912
state fair which will be held at the
state park, Milwaukee, September 10
to IA
The board of agriculture and the
officials in direct management realize
that the fair is an institution which
belongs to the people of Wisconsin.
Efforts are being made this year to
cause every resident of the state to
realize that same important fact, and
secure unanimous cooperation that
Will assure 1912 exhibition which
will excel all those of past years.
10 that end an elaborate publicity
campaign that will penetrate every
locality In the commonwealth has
been arranged. Many thousands of
dollars will be expended in this ac-
tivity on the principle that every dol
lar will return many times it's value
in direct personal benefits to each
person who responds with interest
In the exhibition.
Flood State With Posters"
No region is too secluded to be
reached. Twenty-eight thousand
sheets of Autographed paper reliably
setting forth all classes of exhibits,
agricultural, commercial, mechanical
and educational, also the great vari-
ETY. of special attractions and amuse-
ments will be distributed throughout
of men will post them conspicuous
ly. Twelve thousand cloth display
banners will be tackled up In public
places, including railroad stations,
cross roads, creameries and butter
and cheese factories. Display horse
blankets will be provided for every
rural free delivery mail carrier in the
state. and 5000 summer caps will be
distributed among drivers of country
vehicles. Felt banners of attractive
design to the number OF 5000 will
be distributed among the younger
people.
To interest the thinking public in
the homes, travelling sets of photo
graphic views of the fair grounds,
sources and products of the state will
be put into circulation. The crews
of field publicity men will begin
their work at once and will be busy
for several weeks.
Tho large business firms of the
state will assist privately and also
will insert specially prepared an
nouncements of the fair in all mail
matter sent out from their offices.
Illustrated post cards. with great va
riety Of fair subjects. to the number
of 100000 will be put in circula-
ton.
transportation companies during
the two weeks preceding the opening
day will advertise the fair on all
trains by distribution of special lit
erature. and at every station.
All Newspapers in Line.
The most important advertising,
perhaps. will be done through the
newspaper mediums of the state.
Pointed news articles will appear In
all the Milwaukee daily papers. also
in nearly half hundred state daily
papers. The columns of more than
$50 state weekly journals will be
utilized continuously in the same
manner. All of the papers in foreign
tongues, German. English, Polish and
Bohemian, will aid in making appeals
to the reading public. Prepared news
matter by the Western Newspaper
Union also will be an important fea-
ture.
Through the medium of this pub
licity campaign the fair first will
make its appeal to the people, to
! whom it belongs, Then responsible
ity will rest with the people of Wis
! consin to take an interest In the fair
and assure its success.
William MacLaren, Milwaukee, 10
In charge of the general publicity
work. and Is assisted by Bart ] Rud-
die. Milwaukee. who has had charge
of working out the annual publicity
60