The Richmond Virginian. (Richmond, Va.) 1910-1920, 1912-07-21
Motoring Notes,
Good Road News,
and Trade Matters

Monograms on the big pleasure cars
are being more largely used this
season than ever before. In the MAX
ing of the monogram 1t is the rule to
make the initial of the surname pre-
dominate over the initial OF the Chris
tian lame the surname being given
conspicuous attention through the
medium Of attractive color effects
Four New Models For 1918.
Four new models will come from
the Pierce-Arrow factory at Buffalo.
n. Y, this season. Coincident with
this announcement the Pierce-Arrow
company gives out the information
| that 1t will no longer designate itx
cars by year numbers. but hereafter
letters will be used denoting the series
of the various Models. With the
series letter viii be the number show
ing the horsepower OF the car.
The four new cars are known as the
66-A the Ash, the 3S-C and the AID.
All of the models will be OF the six
cylinder type. tho Pierce-Arrow COM
pany having manufactured no four
cylinder cars, If trucks may be ex-
cepted, since the spring of 1903. The
new models mark the seventh year OF
the company's manufacture OF six
cylinder ears. - e..}-,, t,<e.a x
OF the two 4s-horsepower models
the 4S-D Is the first on which de-
liveries have been made. These cars
began coming from the factory July
LIST They are made only with seven
passenger touring bodies. but enclosed
bodies to fit the chassis will be sup
piled In time for fall and winter use.
The motors OF the four cars are:
6S-A, by 7 inches; 4S-B and 4s-D,
IL by IL inches: SIC, by
S IL inches. All four have four
speed forward and reverse transmits
sion Of the selective type, cone clutch.
shaft drive and semi-noating rear axle
Two separate and Independent means
of ignition, one a Bosch high tension
magnetic and the other storage bat
terry, are used.
A distinctive feature of the PIERCE
Arrow cars Is the Capitalization Of
control All levers pedals. switches,
etc, having to do with the control of
the car are placed within easy reach
of the driver and everything that does
not concern the control has been
placed where It win not interfere with
the drivers movements. The dash IL
regarded as exceptionally neat.
The equipment OF Pierce AIT ow
cars has met every public demand
ing system, electric light generator.
cape top. glass front with rain
vision and patent ventilator. Pierce
Arrow demountable rims, electric
horn and bulb horn. autometer and
clock. gasoline tank gauge. gasoline
primer. air power pump. set Of tools.
shock absorbers, extra tire and rim
carriers, trunk rack. foot rest. coat
and blanket l-ail and Yale locks Cor
the hood. dash cabinets, tool COM
partments and oil and grease box. The
4s-D Is equipped with gas printing
starter instead Of the compressed air
system.
Bodies to suit almost every demand
are fitted to the Pierce-Arrow chassis.
Those available for the 3S-C are: rum
about. four-passenger touring, fivs-
passenger touring. brougham and
landauiet Those for the 66-A and
48-B are: Runabout, four passenger
touring. nve-passenger touring. sev-
en-passenger touring. borugham.
landauIet. suburban, landau. vestibule
suburban and vestibuie landau.
The coiors that may be used in An 4
fshing these cars are optional with