davidaulloa/AmericanStories huggingface dataset:
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26
Waiting for business to get
better doesn't help improve 1t
to any noticeable extent.
ADVERTISING GETS RETURNS
No Other Legitimate Method Equal to
Publicity, intelIigently Directed,
for Selling Goods.

Effort intelligently directed through
publicity brings larger returns than
any other legitimate method. This is
often demonstrated in business of
many sorts and nowhere does it
show up with such continuous activ-
ity as in newspaper advertising. Right
ly placed an advertisement is an in
vitation to a possible customer that
has a vital weight The advertise
ment of reputable business, in the
pages Of reputable newspaper, Is
illustrating the word of honor of the
man behind the publicity. A merchant
tells through an advertisement what
he wants the public to know He
states a fact. That fact, If he is the
reputable man he should be, can be
depended upon, day after day and is
sue after issue of the paper in which
his publicity is gained. 1t is the trade
mark of his calling, the guarantee Of
honest merchandising and the adver-
tisements of these reputable dealers
are readable.
And advertising brings in larger re-
turns. 1t Is impossible to find
method that will make more dollars,
for the investment, as can be brought
out In trade directed by intelligent
advertising of honest merchandise or
honest needs or wants. The money
spent in this way reaches directly
more people than could possibly be
found by any other square method.
And there are countless illustrations
where it has been shown that adver-
Using pays There is recent case
where a local man applied for the full
fillment of a desire through the CLASH
fed columns of this paper. The cost,
entirely, was less than dollar, for
four insertions. The first days pa
per brought him thirty-eight replies
and during the running of the ad-
vertisement there were fifty responses.
1t would have been impossible to have
gained what was thus gained, in any
other manner. than by the expendi-
ture of a great many times this much
money.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26
Voice of Conscience.

A western Kentucky negro was In
jail awaiting trial for stealing a calf
His wife called to see him. On her
way out the jailer, whose name was
Grady, halted her.
Mandy" he inquired, have you
got lawyer for Jim?"
mo, sab" said his wife. EFF Jim
was guilty I'd git him lawyer right
away; but he tells me he amt guilty,
and so, of co'se, amt amin to hire
none"
"Mr. Grady" came voice from the
cells above, you tell dat niger WON
an down thar to git a lawyer-and
git dam good one. too!"-Saturday
Evening Post.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26
Advertising and RELIGION.

Advertising in some aspects is a
good deal like religion. Those who
''get religion" from an evangelisric
burst of oratory are often disappoint-
ed in its effect upon their lives. Spas.
modic advertisers are frequently the
converts of an advertising enthusiast
who predicts great and immediate re-
suits In the business.
There are backsliders in advertis-
ing as well as religion. The percent.
age is probably just as high and they
all blame the religion" instead of
their understanding Real advertis-
ing must be as much part of the
business itself as true religion is OF
right living-Paul W. Minnick.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26

tiser to create a strong desire for his
offering.
The most profitable and most diff
ficult method of advertising. and
which method is seldom used by the
small town merchant, is to exploit
the quality. style, newness, worth and
desirability of his merchandise with
consistent price as minor considera-
ton. But can you imagine the coun-
try merchant with so many different
lines of goods on his shelves attempt
ing to determine the logical items to
advertise. attempting to describe the
features of his merchandise which
will appeal to the public, attempting
to choose or rather find the words,
phrases and expressions which will
suggest the desirability of his wares?
Does not this suggest to your mind
some of the problems of the country
advertiser?
Or, if he chooses the less difficult
but more frequently used method of
appeal, he will talk price in his an
nouncements. He will continually be
holding special Sales" selling goods
for cost and less. And, If he gives
values even half as great as his ad-
vertisements tell about, he will find
himself conducting business at loss
or If, after leading his customers to
expect wonderful bargains, he at
tempts to obtain regular prices, he
will soon discover that his ads have
lost all effectiveness.
But in this age of publicity, the
public looks to the merchants an
nouncements, not always for the story
of wonderful bargain event, but
they are expecting to find fnforma-
ton on what is good and what is
bad, information to help them decide
what they want, information concern
ing the most advantageous place to
secure what they desire.
So the successful advertiser in city
or village must choose for his sub
jects goods in which the public is
interested; he must describe the
goods in an interesting, truth
full and forceful manner; he
must advertise frequently and regu-
larly, but most important and difficult
of all, he must make his ads attrac-
tive, appealing and easily read.
1t is my opinion that the news
paper can increase the pulling power
of the ads 25 to so per cent. by a
little effort along the lines Of effec-
tive display.
So, gentlemen, say again that ad-
vertising is a most difficult PROPOSE
ton for the country merchant. We
merchants need your cooperation and
help. You publishers need our sup
port. Let us get closer together on
this problem of publicity. 1t must
be solved by both merchant and pub
Usher alike before either Of us can
succeed in the fullest measure In our
undertakings.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26
To Protect the Flowers.

Edelweiss and other characteristic
Swiss flowers are said to be in dam
ger Of total extinction because of the
craze of tourists for collecting them.
Women tourists especially are always
anxious to take away souvenirs in
the way of plant, and do not simply
pull the flowers, but dig up the plant.
1t is proposed to introduce law that
will prevent the buying, selling or dig
ging of edeIweiss, fire lily. Siberian
spring crocus, Alpine columbine, the
Daphne, Alpine violet or other ma
tional flowers.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26
The GiVeaWaX.

Jane" said her father, "how does
1t happen that fipd four good cigars
on the mantelpiece this morning? Did
Henry leave them for me?"
mo; he took them out Of his vest
pocket to avoid breaking them last
night, and l guess he forgot all about
them afterwards"
The laugh that followed made her
wish that she had been as careful
with her speech as Henry had been
with his cigars.-Detroit Free Press.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26
Too Eaaer.

Fred Poyner, Chicago dentist, was
recently at a banquet given by the
Dental association.
He said: con one side is the right
of things and on the other is wrong;
sometimes the difference between the
two is slight. AS the following story
shows: A gypsy upon release from
Jail met friend What were you in
for?' asked the friend.
"T found horse. the gypsy re-
piled.
Found horse? Nonsense! They
would never put you in Jail for finding
a horse
"'Well, but you see l found him
before the owner lost him."
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26
SAVED FROM
AN OPERATION
How Mrs. Reed of Peoria, I'LL,
Escaped The Sur
geon's Knife.
Peoria, I'LL wish to let every one
know whatLydia E. Pinkham sVegetable

Compound has done
for me. For twoyears
| suffered. The doc
tor said l had a tumor
and the only remedy
W as the surgeons
knife. My mother
bought me Lydia E.
Pinkhan's Vegeta-
BILE Compound, and
today / am a well and
healthy woman. For
m on tn 8 / suffered
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26
obviously Unnecessary,

Look here, Snip" said Slowpay, In
dignantly, to his tailor, you haven't
put any pockets in these trousers"
mo, Mr.. Slowpay," said the tailor,
with a sigh; Il judged from your ac-
count that you never had anything to
put in them"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26

The Paxton Toilet Co. of Boston,
Mass, will send large trial box Of
Paxtine Antiseptic, delightful cleans
ing and germicidal toilet preparation,
to any woman. free. upon request.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26
Persuasion.

What made Mr.. Chuggins buy an
automobile?"
His wife persuaded him by calling
his attention to the economy of hav-
ing gasoline on hand to clean gloves
with. "-Washingt Star.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26
Stop the Pain.

The hurt of burn or cut stops when
Coles Carbolisalve is applied. 1t heals
quickly and prevents scars 25c and SOC by
druggists. For free sample write to
J. w. Cole g. Co.. Black River Falls, Wis.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26

Mrs. Winslow's Soothing Syrup for Children
teething, softens the gums, reduces in1amma-
ton, allays pain, cures wind collie Csc a bottle.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26

According to an old bachelor, real
luck in love consists in being able to
avoid facing the person.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26

Job was patient man, but he
never found the cat asleep on the
piano Just after he had vanished It
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26
An Epiqram.

It isn't every woman who will make
you a good wife who will make you
good husband!-Satire.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26
Can't Afford To.

Friend-You and your husband
seem to be getting on we'll together
just now. l thought you had quar-
relied.
Wife-Can't do that these days,
when our dresses fasten down the
back.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26

When He Can't Be Overlooked.
Somehow or other we never take
no ich notice Of the coming man till he
is there
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26

from inflammation, and your Sanative
Wash relieved me. / am glad to tell
anyone what your medicines have done
for me. You can use my testimonial in
any way youswish, and / will be glad
to answer letters. -. Mrs. CHRISTINA
REED, los Mound St., Peoria, III.
Mrs. Lynch Also Avoided
Operation.
Jessup, Pa. After the birth Of my
fourth child, had severe organic infiam-
nation. Iwould have such terrible pains
that it did not seem as though / could
stand it. This kept up for three long
months, until two doctors decided that
an operation was needed.
"Then one of my friends recommended
Lydia E. Pinkham's Vegetable Com
pound and after taking it for two months
Twas we'll woman. Mrs. JOSEPH A.
LYNCH, Jessup, Pa.
Women who suffer from female ills
should try Lydia E. Pinkham's Vegeta-
BILE Compound, one of the most success
full remedies the world has ever known,
before submitting to surgical opera
ton.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26
Save the Babies.

INFANT MORTALITY something gh We hardly realize Of
all the children born civilized countries twenty-five per cent? nearly
one-quer die before they reach year, tyseven per cent?
nehr before they f and they are fteen
We do not hesitate say that timely Casia would
joy these precious lives Neither do hesitate say many
nnte deaths occase the preparations Drops
and soothing syps sold for ohen complaints contain OPIUM
morphine They considerable quantities. deadly posons any quantity
operates exactly the but you that bears the signature Of
Ca Fletcher Castoa the blood circulate properly opens
pores Of the skin and auays fever.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-07-26
Letters from Prominent Physicians
addressed to ChaS. H. Fletcher.

addressed to Chas. H. Fletcher.
Dr. Per Of St. Louis 81 have prescribed
and have always found efficient speedy
Dr. Frederick D. Rogers of Chicago ILL., have found Fcher
Castora useful in the treatment Of hdrens complaints
Dr.Wam Boomer of Cleveland Ohio
glad to recommend Castor knowing perfectly
always satisfactory.
Dr. Down. Of Philadelphia prescribed your
toria practice for
benefit to my patients"
Dr. Edward Parrish Of Brooklyn,
tore in household with results
patients 1t for its mild laxative
Dr. j. Elliott OF New York City. Having
prescribed Castora for nnt
heartily commend its
to the most delicate Of children"
Dr. u G Sague OF Omaha Neb our Castoa ideal
medicine for children and frequently
cate the ndcminate of proprietary medicines
exception for conditions which the
Dr. j. Parker of Kansas City
esteem of the medical profession by propre
tary preparation 1t is and reliable medicine
dren In fact the universal household remedy nfane ailments
Dr. H. F. Merrill, OF Augusta "Casoa
finest and most remarkable
opinion your Castoria has saved thousands from
furnish hundreds Of testimonials locality efficiency
merits"
The Butler weekly times. (Butler, Mo.) 1881-1918, 1912-10-17
Picking the Corn for Sho,D
Uniformity Of Exhibit Important Factor /.
BY G. 3. Hutchlson, Assistant Pro-
fsssor Of sAsronomy, Uni
vsrsity Of Missouri.

Along with the show season comes
the selection Of corn exhibits. Where
corn is shown for premiums it Is GUS
tomary to show ten ears together AZ
a sample, and consequently In judg.
ing such samples the ten ears must
be considered as a whole, instead of a
single ear. In selecting sample 1t 10
well to first select twenty-five or thir-
ty Of the best ears to he found and
lay them out on board side by side.
Then go over them with the charac-
teristics Of good ear in mind and
study them carefully An hour spent
in picking out the good and bad
points of the various ears, one after
another, will help very much in de-
Gliding which of the ears will make
the best exhibit. Finally pick out the
most ideal ear in the lot and use it as
standard in selecting the other nine.
Bear in mind that one of the most
important points about good sample
of corn ia what is known as uniform
ity Of type. BY this is meant that
The Butler weekly times. (Butler, Mo.) 1881-1918, 1912-10-17

every ear should look as near like
every other ear as possible. They
should all have the same shade of
color, the same size, the same shape,
the same color of cobs, the same
character of kernels, whether rough
or smooth, wide or narrow, and be
true to the type of the variety.
Each ear should measure up to the
score-card standard for the variety, in
both length and circumference, and
should be solid, well.matured, free
from damaged grains and all indica-
tons of mixtures. Keep in mind the
idea of mates" as II selecting a
show team of driving horses or herd
of cattle or other stock.
For the purpose of determining the
depth and shape of kernels, the char
acter of the kernel and the size of
cob, two kernels may be removed from
the same side of the car, but no other
kernels should be missing.
The Butler weekly times. (Butler, Mo.) 1881-1918, 1912-10-17
The Danger After Grin

Lies often in a rundown system.
Weakness, nervousness, lack of appe-
tite, energy and ambition, with dis
ordered liver and kidneys often fol-
low an attack of this wretched dis
ease. The greatest need then is
Electric Bitters, the glorious tonic,
blood purifier and regulator of stom-
ache, liver and kidneys. Thousands
have proved that they wonderfully
strengthen the nerves, build up the
system and restore to health and good
spirits after an attack Of grip. If suf-
fering try them. Only so cents. Sold
and perfect satisfaction guaranteed
by F. T. Clay.
The Butler weekly times. (Butler, Mo.) 1881-1918, 1912-10-17

By studying score. card one be-
comes familiar with the points that
Judge considers. Following is the
score card that Is in common use:
The Butler weekly times. (Butler, Mo.) 1881-1918, 1912-10-17
Points on the Single Ia.

Points on the Single Tax.
It Would
Tax land only.
Destroy land values.
Make the state the landlord.
Force the owners to be tenants.
Destroy incentive for gain.
Breed indifference and decay.
Undermine our social system.
Greatly retard social progress.
Spread alarm and fear.
Check investments in the state.
Cause financial disorder.
Paralyze industry.
Do irreparable damage.
Advertise Missouri as dangerous
state.
Be a great step backwards.
It Would Not
Tax loan sharks.
Tax monopoly.
Tax commodity SPECTATORS.
Tax automobiles and luxuries.
Tax jewelry and diamonds,
Tax great incomes.
Tax those most able to pay.
Help poor man.
Help where relief was needed.
Help Missouri.
The Butler weekly times. (Butler, Mo.) 1881-1918, 1912-10-17
"a Head Live Stock, Corn and
Grass for Sale.

For Sale-16 head shoats, weight
about 100 pounds each; registered
Duroc Jersey sow, will farrow first
week in October; l o. I. C. sow, will
farrow about October LIST; s16 head
young sheep; 81 1-2 acres good corn
in field; rs acres grass. Cash or
terms. See Coleman Wood at old
Rafter place, southeast Of Butler.
48-H.
The Butler weekly times. (Butler, Mo.) 1881-1918, 1912-10-17

Salt is found necessary to the
health of all farm stock. It tones up
the animal system, keeps the skin
soft and increases the appetite. In
the case Of hogs and sheep, salt keeps
the system in a condition less liable
to disease. This is probably true with
cattle and horses to less degree. All
stock should have access to salt at all
times or should have it mixed in their
leeds.
The Butler weekly times. (Butler, Mo.) 1881-1918, 1912-10-17
FEED THE HOGS VARIETY
CORN ALONE DOES NOT MAKE
PORK ECONOMICALLY.
BY L. A. Weaver, Instructor In AMI
NAL Husbandry, College Of AorieuI-
ture, University Of Missouri.

The man who is feeding corn alone
to his hogs that have not the run OF
a pasture is not making pork the most
economically. L. A. Weaver, INSTRUCT
or in animal husbandry in the College
Of Agriculture. says that unless the
hogs are on clover, cowpea or alfalfa
pasture corn alone IL not an econom-
ical ration. Even when on bluegrass
pasture they need some feed like
tankage to balance the corn. They not
only put on more meat for the corn
consumed. but they eat more corn
and can be fed longer probably.
The rations which Mr.. Weaver rec
ommends, either for dry-lot feeding or
for hogs ON bluegrass pasture. are
these:
Ration I.
Corn ................... parts
Shipped stun ................S paris.
TankaGo ................... DeN
The Butler weekly times. (Butler, Mo.) 1881-1918, 1912-10-17

That theoretical work alone will not
make competent foresters Is the be-
lief of Prof. J. A. Ferguson, head Of
the forestry department in the Col
lege of Agriculture. Eight students
of that department camped in the
heart of the Ozarks the past summer,
doing practical work. During their
stay they spent eight hours each day
working in the timber. The other 16
hours were spent in recreation and
sleeping. The camp was located near
The Butler weekly times. (Butler, Mo.) 1881-1918, 1912-10-17

Eminenee, in Shannon county, Mo.
The foresters spent the summer in
tents and did their own cooking. A
large mill, the largest in Missouri,
was close by and furnished them am.
pie material for observation. This
is the first class to do practical work
in the forests. The forestry depart
ment was established in the College
of Agriculture last year. It offers q
five-year course leading to the degree
of Master of Forestry.
The Sentinel=record., 1912-03-03
ePoIIy of the Circus. 7

Frederic Thompson's stupendous production. Polly of the Circus, with the sweetest and prettiest of all young stars, Miss Ida St Leon, in Margaret Mayo's famous American play, that brought fame and fortune to Mr Thompson. and genuine delight to hundreds of thousands of theater goers, who have witnessed it, will be given it's first presentation in this city at the Auditorium. Saturday. March 3.
 In the coilstfneticn of this remark ably successful drama, Miss Mayo went far off the beaten path of piag- wrights, and achieved 2 story as re- freshing as t is orlginaI the part of Polly showing with admirable fidel- ity the life of pretty little circus rider and the doings in the mystic land behind the scenes in the big tent, as well as the remarkable pie lures of the daily events of a small village n the middle West
The Sentinel=record., 1912-03-03
AmuSementS
AT THE PRINCESS.

In looking about for a big feature for the ensuing week, or rather for the first three days, Manager J. Frank Head received word from his booking office in Chicago that it had been arranged to send to the Prin- cess the Four Casting Dunbars, an act that has been the sensation of Europe and the big vaudeville houses of America. There is another act called the Four Flying Dunbars, and the public is asked not to confuse the two, for the reason that the for mer act, the one coming here tho first three days of the week, is el- tirely different, a bigger and more sensational feature. It realizes the acme of daring, strength, agility, grace and wonderful ground and aerial acrobatic work, Nothing quite so good as this feature has ever been seen in this city, and the Four Cast ing Dunbars are sure to realize the same hearty reception and prove the sensation here that they have in oth- CT cities.
 Another catchy foreign number will occupy a choice place on the Princess bill tomorrow when the pretty and talented Misses Deliver aud Rogers. a sister act' of more than usual merit, will make their debut.
 On the Princess bill for the first half of the week is King and Lowell an Australian novelty act. This fea- ture has recently concluded an ex- tended engagement in the big concert halls of London. and bring to this city the same act that made them favor ,ites abroad. Their American tour has been most successful and the manage ment is fortunate in securing them for this week
 The Misses Deliver and Rogers, ono of those entertaining sister acts, it gives one such pleasure to watch, will also be on the Princess Dill. These girls are not alone pretty, but rank among the most captivating sou brettes in the country. They have q most interesting specially of songs and dances, with many changes of cos tunes. and are sure to prove big hit.
 Those to whom the concord ot swee. sounds" is delight have a treat in store for them at the Prin' cess this week Miss Veroui Hell
 lavs an in
The Sentinel=record., 1912-03-03

Voorhees, Pike because he is Ameri- can and proud of it, because he lives in Kokomo and is proud of that, and because he served in the legislature of Indiana and lives to boast of it.
 It is William Hodge himself who will play The Man From Home" when that play reaches the Auditorium on Wednesday, March 6. Hodge has be- come identified with the role through five seasons marked by record break ing runs and receipts, and from all appearances, will live to see his name associated with that of Daniel Noor- hees Pike in much the same manner as the names of Denman Thompson and Joshua Whitcomb have gone in- to history together
The Sentinel=record., 1912-03-03
AT THE AUDITORIUM.
"The Man From 4ome.v

In Daniel Voorhees, Pike. the young Indiana lawyer who is the leading parsonage ta the now famous play. "The Man From Home the shrcwd Yankee who decorated the stage in the days of our fathers and our faith CTS fathers, is returned to life. He is Asa Trenchard, and Solon Shingle advanced a peg or two in manners and clothes to suit the added years end newer dignity our country boasts. He does not chew tobacco and he has quit for the time being whiting pine sticks But he is the same keen witted. taciturn, nasal toned, big hearted, in the nick of time hero we have always known him to be, and he edges his way into your heart with every wiggle of his peaked shoulders end everythiwst of his homely face. In other words, "The Man From Home" is a Yankee and from mdi- ana.
 T call him an egoits," says one of the characters in describing him. be. couse he is so content with being himself that he has not the slightest .deaire sr " anything else