The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1912-08-11

viewed by the Sartorial Art journal in
regarded to the reported $4,000 profits,
and were unanimous in thinking that
the Londoner either had been misquoted
or had drawn a pretty long bow. Said one
of them:
"The figure seems excessive. 1t would
be more than any one New York tailor
nets in single season. l frequently hear
men say that they have made such and
such a sum during season, sum which
know is Ia excess of their actual net
earnings, but | know they merely mean
by that that business Is good. | should
say that the London tailor who says he
made $4,000 in one seasons orders here
was being a trife boastfuL
1T is certainly true that London tall
lors get a good deal OF patronage from
America, especially from New York city.
don't think they get much from other
cities. 1t is also true that the New
York tailor is gazing more and more on
the London tailor. A good many men
are beginning to feel that the rather
seductive prices of Engish-made suits do
not really mean much. BY the time
the duty is paid and added to this the
pdice of alterations-and some alterations
are always recessary-it brings the Eng
lish-made suit up to about $40. Our lowest
price is $35, but men come to us and say
that after all they don't find the English
clothes that are ordered from America
satisfactory.
1.-The chief reason for this is the DIFF
ference between the American man OF
r1eans and the Englishman Of the same
class. Your Englishman is the h<st
dressed man in the world. The officers
Of the English army in particular, are
fautlessly alfred This is. of course, the
reason why American men want English
clothes. IT is also the reason why
Frenehmen who pride themselves on their
smartness in dress go to English talors
But your Englishmen puts a great deal
of thought on the matter Of dress. He
studies his figure and decides for him
self the cut and material that will best
suit it. Then he gives his orders to the
tailor, spending a great cal Of time in
working out the details as to how he
wants his shoulders. his waist line, and
all that
Taste in dress with the Englshman is
an inheritance just as his servants, his
stables, the appointments for his sports
and all those special aspects of life in
which he excels are matter of the class
into which he is born. The American
man viii not take the time to think out
the details of his dress. He Is in the hab-
* of going to his tailor and saying, L
want this kind of suit; you attend TO IT,.
If you say that TO even the best London
t"liof he Is nOnplusSed. lie accustomed
to receive the dictates OF his patrons
bout every trifing detail.
ITO this class of men who regard Eu-
rope as suburb to New York buying in
London is as convenient as buying in
New York. Such men frequently say to
the representative Of a London tailor
here, Wen give you the order now, and
little later, when we're over there. Wen
come in and have the clothes tried on ;"
Another New York tailor declared that
If the English firm which sends man
over here for orders nets $1,000 or 5000 as
q result 1t does we'll" And third point
ed on. that In order to net $4,000 on a sea-
son a firm would have TO make gross
sales OF from $4,000 to $3.50 1000. II doubt"
he added, IF the best New York tailor
ever nets $4,000 in a season. The English
firm that sends a representative here
has, moreover, to pay the mans expenses
wichn would, Of course, take away from
the net receipts. The London tailor might
possibly make something like this sum
through his clientele of Americans In
England combined with those over here,
but i seriously doubt It,"