Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1912-08-09
not overload it.

with the car dispatcher, the name of
his own agents or consignee in each
market, and each such agent may
know. several days in advance, what
cars he is to handle, something he
is often in great Ignorance Of now.
The more efficient such agent is, the
better price he will get for his prin-
cipal; but this variation will be
within narrow limits, for no longer
will the consignee be able to excuse
bad sales by falsely alleging an over
loaded market or bad condition o.
cars, for the systems of reports, abb
-olutely necessary to the dispatcher
will make such attempts quite use
less, thus really compelling honest
service on the part of receivers.
I am sure this will be welcomed
by none more heartily than by the
honest commission men, who now
suffer in reputation because of the
acts Of dishonest men in their ranks:
and these thieves and swindlers viii
find their opportunities gone after
such an organization of shipments.
Clearly then, the only thing which
need be arranged to secure this tre-
mendous advantage of a stable mar
ket, is to secure the consent Of all
competing shippers and shipping a.
sociations, to permit a single distr;-
butor to determine the destination
of all cars. This should not be at
all impossible for no IN cares TO
what market his car goes, SO long as
it is a good market and all will be
good markets if kept free from over
loading. AS all will not be abso-
lutely equally good, the disaptcher
may rotate the shipments, giving
to each shipper in turn the advan-
tage of such markets as may seem
to maintain a price level higher than
the others. No shipper nor sales
manager need surrender anything of
the slightest use to him, for each
must certainly desire with his whole
soul to secure a safe and profitable
market for his cars.
1t may be urged that it will in
t%erfere with f. 0. b.. sales. 1t will
not obstruct sales to merchants who
distribute in their W city, and
that is the only really legitimate f..
0. b. business. Their cars can be
loaded upon order, or sold as loaded,
in which case the car dispatcher will
be notified, and will make allowance
for such sale in his distribution.
But should the aggregate OF such
sales in any one city exceed its ca
pacity the distributor must have
power to cancel sufficient sales to
prevent o~ver-crowding it, using this
veto in turn with each cooperating
shipper. Such system would neces-
arily prevent track sales to brokers
cor blind distribution, for their des-
rinations would obviously tend to
destroy the orderly supply of the
market.
So far as | can see the plan is
workable and if so, it IS of the high
est Importance to put It into opera
ton without delay. 1t is submitted
for criticism. OF coure, | can not
take up its details at this time, but
a long experience in marketing
leads me to believe it will work.
Recapitulation.
All fruit and truck growers
should cooperate to buy satisfactory
seed, packing, and other supplies.
Also, to suitably pack and grade
their produce, using packing house
methods.
To mass their influence for their
general advantage.
To properly distribute their pro-
ducts in the consuming markets and
to secure a business-like conduct Of
shipment, sale and settlement, for
their produce.
Cooperation which does not elimi-
nate blind chance in distribution il
very far from satisfactory.
Rival shippers and shipping asso-
Citations should join TO use a com
mon car dispatcher for organized dis
tribution, with no possible loss to
!, any, but with vast advantage to all