Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1912-03-28


flee, or down into the basement. An
ed at the extreme rear and makes
it easy to unload freight and convey
it to the different stock rooms locat-
ed on the various floors.
THE STORE.
There are five entrances to the
building; three on the Grand avenue
side, and one on the Third avenue
side; one in rear of the store for the
convenience of the farmers in bring
ing in produce. The main entrance
is on the Grand avenue side and is
in the middle of that side. As you
enter through this main entrance and
pass through the yestibule you come
Immediately into the heart Of the dry
goods section This section occupies
over one quarter of the main floor
space and is located in the south
and east section of the building. On
e left Of the dry goods department
and running from the front half way
back is the mems furnishing depart
Eett and me- IN the left. of that and
occupying about the same amount OF
space is the drug department. These
three departments, the dry goods,
mems furnishing and drug depart
ments occupy the entire front half of
the store. All are fitted up with the
most modern display cases, racks and
counters, making it easy for the Gus
toners to see the goods and the ar
rangement is such as to make quick
handling by the sales people possible
Back of the dry goods department
is the grocery department. This
is fitted up to the last notch of up
to-dateness. The sanitary dust proof
show cases, the refrigerated show
cases, the arrangement of the diff
ferent booths, each one given to the
display of a certain kind of goods,
the order room, which is a miniature
stock room where orders for delivery
are put up, and the big refrigerator,
all go to make up about the most
sanitary and complete grocery sec
tion to be found in the state of Wis
consin-bar none
Across from the grocery depart
ment on the west side of the build
ing is the hardware section occupying
about one quarter of the entire main
floor and is equipped with all the
late display devices. Instead of the
usual unsightly boxes each section is
fitted with a removable panel on
which are displayed samples of the
wares Immediately back of it thereby
making it very easy for the customer
10 make a selection and receive the
article wanted without ever tax
ing out another article. When the
!paneI is replaced, the section is a
gain in order. The plush lined dis
play cases containing the bright war.
the paneled boxes mentioned before
and the general arrangement of this
section make it one of the brightes-
spots in the store To the rear O
the hardware department is the shoe
repairing shop ~and mems smoking
room, To the rear of the elevator
and the left is the big soda fountain
It is said that the mixologist at this
fountain can make an ice cream sod,
that will satisfy the thirstiest perso1
in Wood county.
Back of the soda fountain is tht
transfer desk. This is another nev
city innovation. It is at this desl
that you receive your several pun
chases, made in different sections 0
the store, all done up together il
one package.
This is very convenient as the Gus
toners do not have to wait in an
J.. department for change or packages
but can purchase in different part
of the store and when through go [
this counter and get all the purcha:
o es at one time and make payment fl
: them.