El Paso herald. (El Paso, Tex.) 1901-1931, 1912-02-07
Community Advertising That Counts
By R. Bediehek, Dsming, N. N.

brings to mind the failure OF tie wlffte
mans hope as Cincinnati symbOlizeg
the failure OF the white mans soap.
The mention OF Denver. despite all its
charms. reminds Us OF antitubercu-
losis, as Beverly does OF anti-fat and
oyster Bay Rntiseptic. The remem-
brance OF oyster Bay brings up the
subject Of slogans since the new ma
tionalism in its reform spelling Is
called New Gnash-ionalism-
Many cities try to attract attention
by slogans which fall completely flat
in spite Of their alluring ALTERATION
or startling phraseOlogy, unless they
have a genuine meaning For a long
time Tacoma attracted attention by its
legend, Watch Tacoma Grow. We
did. and the revised decennial census
has necessitated their diverting atten-
ton from the methods taken to parade
a fictitious growth.
"A delightful Michigan city an
nOunces that Grand Rapids Knows
How The cynical man inquiries II
that means that Grand Rapids knows
il all? Fort Wayne paper held a
contest TO secure q slogan and out OF
1000 suggestions, Fort Wayne With
Might and Main was chosen. This IS
vigorous. but not distinctive. They
could have attracted more attention
with Mad Anthony, Sane Fort Wayne
1t takes a great mind to select a
great slogan and usually the selection
Is an inspiration rather than the result
OF study. It was the late lamented Gov
Proctor Knott who christened Duluth
the Zenith City OF the Unsalted Seas
Put energy behind such a slogan and
1t assumes another form. 1t immedt-
ately becomes the mediator or instt-
gator OF enthusiastic effort. Dry bones
begin TO rattle and the dumb begin to
sing"
Prof zueblin forgot to msntiOn that
Deming's slogan is: Opportunity
knocks here; no one else"
DeminE at Irrigation Congress.
W E. Holt, one OF the Invest boosters
in New Mexico, was Demtngs repre-
sentative at the National Irrigation
Congress, in Chicago, last November.
He gave out the following rather hu-
morous interview in Albuquerque on
his return from the congress- showing
how he secured publicity for New Mex
leo and for Deming during his attend
snce at the congress:
New Mexico was the Big Noise at
the Nineteenth National Irrigation
Congress in Chicago" said Willard E.
Holt, Of Deming. in Albuquerque yes
terday. Mr.. Holt who Is one Of the
pioneers in the reclamation OF the
Mimbres valley, is editor Of the Dem
ing Graphic" and a leading citizen OF
Deming; but he is more than that He
lives New Mexico, talks New Mexico,
thinks New Mexico, dreams of the sun
shine State, and boosts New Mexico
and the Mimbres valley indefatigaoiy
irrepressibly at all times and seasons
and to all men, ". r. Holt is the New
Mexico booster par excellence, the
acme OF optimism, the tireless and un-
discourageable worker for his native
commonwealth OF the kind that New
Mexico needs in her business A rep
resentative of the Morning Journal
pressed the button yesterday and Holt
talked enthusiastically for an hour
about the irrigation congress.
Hopeweu told you the truth-New
Mexico got all she went after at Chi
cago," said Mr.. Holt. The sentiment
shown everywhere toward the baby
state would have done your heart good
to see. We had live delegation that
was on the job each and every minute
and they treated US beautifully.
am not Boosting when I say that New
Mexico was the most in evidence Of
any state represented at the congress.
They simply couldn't get away from US.
EVERY last speaker who assembled that
platform had New Mexico badge put
on him before he went forward-fOr-
eign or domestic, IL made no differ