The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1912-04-13

THE ENGINEERS WHO BUILT the sevee asoag ths
Mississippi were eminent and honest and they
were EQUALLY certain they would hold any foods dat
might ever come. But this has been an sxcsp<ions3
season-and the dykes have given way in pieces
WE WERE EQUALLY CERTAIN had Eangsd
demand aright-thought we might be o~ss-e.ag.ne.
in fact But we under -estim.sed the food of orers
that have poured in increasing ~o.Hne On ~ s1 60
big branches dealers and thoasands Ct 9alers
but less alert representatives. We are swe1aPsd.
despite our elaborate prsca0SsoosI
IT'S MOST GRATIFYING to see ho~ Flanders ~
has gained impetus with the years II d t,s stoey
of EMF go" over asain-snd we have e:sssd to
marvel at the way that car gD'.xs IN assn.'z ~
itself fast can tufa them osse And Wso
scarcely any effort part.
IT'S THE ENDLESS CHAIN principle 1t work On
mammoth scale. When make q good CT we start
it. Every satisfied buyer tells three nsose-Gnd eoeh
of the three tell three othezs-and It grows At
wonderful rate.
FLANDERS 40" ENJOYS that happy st.se sod.y to
extent greater than any other car. And became
there more value-fore automobile, qnality
of performance and better looks than m any other %
25horse power in the whole world at tse price
AND 1T ISN'T CHEAP at any point. Better seeel -
used in any automobile on earth Get t1ne-any
regardless of price We the best the science IS
netallurgy and Of automobile engineering can specify.
IN APPEARANCE-t is just what you have bssn
looking for smaller edition Of high powered. high
priced car. 1t looks g ,ooo-it sells for >ees.
WE FIND TWO CLASSES Of people, mostly, buy
Flanders go"
FIRST: DISSEMINATING FOLK who win not
have-will not be in-a poory-made, noisy
underpowered and cheap looking car At any pries.
THESE HAVE WAITED for years for the arrival oe
the of pride but moderate means could buy
and drive with pleasure. They found it IN Flanders
"2o" in other light car But these people are
conservative too-they don't TO take risks to
experiment with models.
SO THEY WATCHED Flanders ~oU tiro three Sea-
sons The first tho usual discovery and corrective stage
was like most other new models. Then she struck
her gait and for two seasons past she has been
steadily forging ahead till she leads undisputed.
THERE ARE TWO WAYS to buy automobile.
q to because
and then pay in nstallnents the difference between
that and the value Of a good car-in repairs and
replacernents of inferior. parts-and then hnd you
have nothing.
THE BETTER WAY Is to determine Just what 10 the
power car can be made Decide which car Is backed
by the best reputation for quality and service after
have only quality but a that in appearances
well performance will be one your family WIN b
proud to ride in.
THAT'S FLANDERS "2o"-d you search the world
over you will decide that way
WHY, FRANCE BUYS Flanders ~2os" TO an extene
greater than any other made outside Franes Ger:
many also; Belgium, Italy, England We exported
4odo Flanders EOS" last year. OF what other Amer
lean this be said3
EVEN THE GREAT EMF so does not enjoy tie
demand abroad that Flanders "1o" does The 80 b
essentially American product-made for american
roads. The "2o" accurately conforms to European
ideals and engineering standards-and in competition
with their it sells fast supply them.
APPEARANCE is worth while-is worth m It costs.
Beauty is than skin deep in q motor car. Has
but look 'tnny.'
YOU'LL FIND IT'S CHEAPER by the end Of the
first year pay the $50 $500 more and
Flanders "20' that looks the part well performs
it-a car in which the repair and maintenance bills
practically nl-than to pay less and get much
less. And have everybody know it
BUT YOU'LL HAVE TO HURRY you expect TO
get Flanders 2o' this Spring. There isn't hour
to lose. You may be too late now-you local dealer
may be sold up to his full allotment. So can't
help him Only way is to see him at once and get
your order in.
AND DON'T EXPECT the dealer just because you
have know him long, take verbal statement n
order. He can't. We won't permit him for one
thing If he hasn't bonafde orders for every car ha
has been allotted by certain date, insist On ship
ping such elsewhere to dealers who are heavily
oversold
FIRST SEE THEM ALL-hear all the salesmen's
stories Else you won't fully appreciate your Fanders
2o' after you have gotten it. And you wM neves
know how nearly you to buying the wrong car,
See them all Then decide. and having decided delay
no longer-ese you will surely be disappointed, a
more than 10000 persons year ago.
REMEMBER THE STUDEBAKER GUARANTEES
and Studebaker reputation and service goes with
every carrying the Studebaker name.