The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1912-03-26
LEARNS LESSON IN
GAME OF BOOSTING
Frank E. McGurrin, Back
From California, breaches
a Little Sermon.
RESULTS OF OPTIMISM
Declares Press and Public
Alike Should See Only the
Bright Side.
RESULTS OF OPTIMISM

traDk T.. MCGurrln OF TINS city mas
lust returned from trip Of consider
able extent on the Pacific coast, and
he is full of the boost spirit as he
saw it exhibited In California, and
particularly as it appeared in spontan-
eous form in the southern portion o.
that state, Concerning She situation
there he Yesterday gave the following
statement in an interview;
''Southern California has been made
prosperous by the real estate men ana
the newspapers of that section. What
they started on was practically oes'
crit but bv united boosting tney nave
built an empire. Only the restriction
found in the number OF square feet or
ground in that region can limit the
populations that will finally locate
there This great growth is being
achieved through determined spirit
Of unity of purpose to tell of only the
good things to be seen and mad IN
southern California The people are
united as if By some eXtraordlnary
bond Of good fellowship In pushing
forward their commonwealth.
Praise for the Press.
Los Angeles newspapers. for in
drawbacks that are occasionally en-
countered, or they minimize them 10
the tnost extent: and OF all desirable
features and progressive ideas they
make the most If man has III view
a project which he thinks will benefit
the community he is listened to with
all respect aud attention; and II there
appears 20 be any merit whatever TO
his idea it is taken up, enlarged upon
,,{Sl ~. hn tift
adding 10 the achievements of wh1ch
the region NAV boast before the world.
Should IN inventor originate some new
device for the promotion of which he
must have capital, he has but to state
bis reed and the capitalists of Los
Angeles arc ready TO support him.
They look into the merits of his pro-
duction and If they be anywhere near
promising they set up manufacturing
plant for him and help him to get his
business started OF course this is all
done in a strictly business way, but
the method is such that II never per
mlts neglect of an opportunity FOR ad-
Vancement of Los Angeles, nor does IT
allow possible loss TO the world or
something useful simply because man
with an idea has been spurncd,
Boost in Face of Death.
>'It is we'll known that Los Angeles
has large number of residents who
are afflicted with tuberculosis; but
when one OF these dies the newspapers
are careful tc state that death came
from an aiment acquired in tho east.
They make known the fact that the
person was afflicted with the disease
before coming 10 Los Angeles, and
yerv often assert that the life Of the
sufferer was prolonged through his
change Of residence from the cast to
the glorious climate Of California.
Every time that particularly dis
trcsslng storm occurs in the east, the
newspapers Of Los Angeles give prom
inence 70 the account. concluding the
recital with description Of the balmy
qlories of the climate of their own
town.
ANY real estate agent dealing with
customer will refrain from bclittling
the advantages Of property offered by
competitor. \ course Of knocking
against lands or houses presented for
sale by rivals would put the 'knocker
out of business in no time, so to speak.
He is Immediately taboocd and busi-
ness life thereafter is made miserable
for him.
Look on Bright Side.
LSSt NlUIef InP lTOSlS IUt
fruit trees and crops TO a considerable
extent; but instead Of mentioning that
fact everybody called attention TO the
prosperity Of fruit growers arising
from the crcps which they did succeed
in raising. Indeed. 50 thoroughly has
che boosting spirit been infused into
the public by the newspapers and the
real estate men that il is almost dan
gerous TO say word against the de-
STABILITY of southern California, no
matter what company one may he in.
Everybody there Is HAPPY and full
of optimism by reason Of united boost
ing. and Salt Laker who goes there
cannot help wishing that Salt Lake
would follow the excellent example.
1.-The entire United States is payin g
tribute to southern California, and the
money which is made elsewhere is
spent there.
'fSalt Lake CITY has FIVE points to
southern California s one Of actual
merit-and this is nv no means said in
disparagement Of that region. It is
the truth. The same. boosting tactics
pursued here as there would make of
this city and state one of the most
populous and wealthy commonwealth
in the Union.