Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1912-07-20
BUILDING BOOM IN
BELLEWLLE AVE.
Section North of Junction with
Broad Street Undergoing
Big Changes.

A present centre of building N%activ-
ity is that section of Belleville ave-
nue. north from its junction with
Broad street and extending tosBloom-
field avenue. The southwest side of
the thoroughfare is at present under
going the prime transformation, but
the other side of the street is also
~noticeably in line with the general
Improvement.
The. North Ward Realty and In
yestment Company, of which John
G.. Eisele is president, and former
Mayor Henry M. Doremus. vice-pres-
ident. has taken the Initiative in a
~long-needed movement for structural
betterment in the section indicated.
! Easily a dozen of the most unsightly,
dilapidated and ancient business
structures in the whole city have
already been wiped off the map. and
in their place new and modern brick
buildings have already been erected
or are in process of construction.
Begin at Broad Street.
The improvements as planned by
the company, most of Which are
under the supervision of iurd x SUIT
ton, architects. in the Union Building,
begin right at Broad street and in
clude the block to Seventh avenue,
on the southwest side of Belleville
venue.
The ffty-foot frontage at ; and 4
Belleville avenue is now occupied by
a modern brick building, with two
stores ON the first fioor and offices
on the second, the old buildings hav-
ing been removed. in the spring of
the present year. Next door, at Nos.
and s. a 44-foot frontage, long en-
numbered with old-style brick tene-
ments, the foundations of a hanC5ome
light-faced briekfront three-story and
apartment building are now being
laid. There will be two stores on
The ground floor and four apart
ments in the upper stories. Immedi-
ately adjoining this latter is the
large old theatre building. original
ly condemned by the city as an
amusement place owing to its defec.
tive structure. Nothing has as yet
been decided by the North Ward
Realty and Investment Company in
regard to the removal of this build
ing. except that il may be made
a part of a still more comprehensive
scheme of future improvement, which
involves the entire centre OF the
block. with entrances and outlets
M (la1~ EffaAf GAxfantH -, -
Belleville avenue The frontage is
also forty-four feet, but whatever
the type of building erected it will
be in keeping with the others.
Nos. IA and Is, with a combined
frontage of forty-fve feet, will be
either very shortly entirely remod-
eled or a new building planned. No
decision has as yet been reached re-
garding this point.
Some Work Completed.
The work of remodeling Nos. Is.
20. % and "A has just been completed.
New plumbing was installed, new
store fronts put In and a general re-
furnishing undertaken, with the re-
suit that the buildings are now fit
for business uses. whereas before
they were practically ~valueless for
any purpose.
The old rookeries at the corner of
Seventh avenue, Nos. "a to 80. have
~succumbed along with others to the
march of Improvement. The site is
now clear and at once the new build
ing for the corner will be started.
This structure will be of brick, three
stories in height. 1t will contain
two stores facing Belleville venue,
one on Seventh avenue and one di-
rectly on sthe corner. with diagonal
front. Eight apartments of -four
and five rooms and bath each are
planned for the upper floors. En-
frances will be on both the Belleville
yer and Seventh avenue sides.
On the opposite side of the street.
at No. 10. an old store building has
been remodeled by putting in a new
plate glass front, new toilet system
and extending the store to an in
creased depth of twenty-five feet. No.
a., a short distance further UP the
street, which originally had a store
space with a frontage of twenty-five
feet and a depth of thirty feet, has
been increased in depth to ninety
feet, giving three times the amour
of floor area.
New stores Quickly Rented
A good Illustration of what such
improvements mean to a business
centre is the experience of Mr.. Eisele
with the property numbered 20 to rs
Bellevillea avenue, near Bloomfield
avenue. The five small stores al
these numbers, which prior to his
ownership were practically unrent-
able, were snapped up with avidity
as soon as certain improvements had
been installed at a comparatively
small outlay.
The old building at 30 Belleville
avenue has also just been razed and
a modern building will occupy the
site within a reasonable period.
LABOR UNION ELECTS