The daily sentinel., 1912-03-18

stores. The following write-up, ta-
ken from Dry Goods the famous
and leading New York trade jour
nal, concerning the Golden Rule
stores, will prove of keen local in
terest. The local branch will open
in the Masser block, Third and Main,
in this city, about April |.
Among the host of dry goods buy
ers visiting New York during the
present import season is Mr. j. c.
Penney, of Kemerer. Wyo., head of
an organization unique in the retail
trade. Within the short space. of 10
years, with the assistance and CO.
operation of a group of able lieu
tenants, 10 of whom accompany him
on his present purchasing trip, Mr.
Penney has established in the inter
mountain country chain of 33 busy
stores whose annual sales aggregate
over one and three million dollars.
All this has been accomplished so
quietly that the growth of the or
ganization has escaped the notice of
many in the dry goods trade who
will now hear for the first time of
Mr.. Penney and his system of stores
There has been no beating of drums
or blowing of trumpets as store af-
ter store, each store an added link.
has been Joined to the lengthening
chain which now includes towns in
seven states within its widening cir
Gle.
rhe Head of the Organization.
When the representative of Dry
Goods called at the Broadway Cen
trail one evening to meet the head of
this big organization. he was sur
prised to find Mr.. Penney not the
typical aggressive westerner he had
pictured, but a quiet. reserved man.
kindly in manner, but diffident in
speech. 10th to say anything of him
self or his remarkable achievements
as a merchant.
Seated at long table surrounded
by keen faced young men, Mr.. PEN
ney was busily engaged with his as
sociates in checking up the purchas-
es of the day and perfecting the
plans for the buying campaign in
which they were engaged when the
representative of Dry Goods was
ushered into his presence. Rising
quickly from his chair Mr. Penney
came forward and shook hands.
Tell me please he said, what
| can do for YOU"
II should like to know how you
nave LndhdStu " Duliu up your large
business. what has been the cardinal
principle of the organization. and
why your stores are known as The
Golden Rule Store
Success Due to Associates.
In the first place." replied Mr..
Penney. 81 must admit that the
credit for the growth of this chain
of stores with which l am identified
does not belong to me. but to my
associates whom you see seated
around that table. 1t Is owing to
their loyal cooperation and untiring
efforts that the business has succeed
ed so we'll and our expansion has
been so rapid. One man alone can
do very little, but when a numbe
of men, actuated by the same prin-
ciples and pursuing the same OBJ
jects, work together harmoniously,
much can be accomplished.
But surely you are entitled to
credit for your initiative and also
for your judgment in selecting men
as your lieutenants to whom you
could safely delegate the work of
expanding your organization.
Moral Character "a Requisite.
well. perhaps | am entitled to
some credit. after all he said with
a smile, for the men who have CO.
operated with me in the work are
men with whom it is a pleasure to
be associated. They are all men of
the highest moral character, and
than money. II wins for man the
l.. f-nr