The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1912-04-21
.LYACHBURG WAY
OF CO-OPERAT|N

NCohtihuSu iip'' % oSS''
Commerce was organized we realized
that much of the future growth of this
city would depend upon the upbuilding
of the back country, or the counties
surrounding the city. Not only to in
crease their population. but to i'm
prove their educational facilities. create
a sentiment and assist them 10 build
good roads and pay more attention
TO the principles of modern farming.
To this end special committees were
organized 10 take care OF that parti-
cular feature Of the work, and as this
letter relates specifically to the immi-
grafton department, Will only touch
upon this phase of the plan.
THE first thing, of course. to do was
10 raise money TO do some advertising
This was necessary because the Lynch
burg Chamber of Commerce could not
finance the entire advertising cam
paign for tho counties. and further
more. we wanted them TO put up their
own money TO stimulate them to later
ON do the work for themselves.
The writer, therefore, appeared be-
fore the boards OF supervisors of Am
hcrst, Bedford and Campbell counties
in 1903, and after proiracted session,
because this advertising work was new
10 them, finally induced them 10 ap-
proprfate the small sum OF 5000 for
the first year. The real estate agents
In Lynchburg put up II total OF $500
and tho Lynchburg Chamber of Com
merce $500 giving us $1,000 in all for
the first years work. With this was
published $4,000 pamphlets, and We
had enough funds funds left to run a
series of ten-llnc ads. In farm papers,
fruit journals and other newspapers
Immediate Success.
From the very outset this work be-
gan TO give Indications of success
February up TO April 80. 1910 (the
first book was pubTshed in February
1870, 7.I9S direct inquiries were re-
ceived In this office asking for infor-
nation concerning Virginia farm lands
Ihtse inquiries were answered by us
and then turned over 70 the real es-
tate aS.nts Of LynchburG to be fol-
lowed up
'Thcr. were numbers Of instances
where II was brought 20 our attention
that farms were sold as q direct result
'oi this Advertising, and to furnish an
example OF the farrcaching results Of
this small advertising campaign
know Of two cases, one Of a farm being
sold 10 a man In Mexico and another to
Ia man from London. England. Our in
Iuiri"s. in fact, come from practically
ever state in tic Union north of the
Potomac and ohio Rivers and west of
the MiSs!ssippi; in fact. from every
point except the strictly Southeastern
aiates. but including Oklahoma, Texas,
Nc" Mexico and -i:i@on.. although We
were not running any advertisements
III PAPERS local TO the latter territory.
Two fcnrs' Good Work.
From May J, 1910. to about January,
1911. re distributed practically all OF
Inc 25.OoD pamphlets. ana In the mean
tine had started 10 raise the money
the 2ccond timr TO continue the work.
THIS year The fund raised was prac-
ucaliy the same as last year, and our
advertising VIII last until the first of
June hnd ,hcn be discontinued for the
summer, but In the. meantime we are
RECEIVING on an average OF about 2ae
Inquiries per week
our advertising matter Is intended
10 culi out the curiosity seekers and
place our pamphlet and other infoi ma
tion whore It will do the most good,
and am satisfied that If we can per-
snhdc The counties to continue their
cn-"ncrh'iop that this work will have
me most fnr-rcachins results.
Going TO Keep 1t Up.
VI course. 1t Ia Il matter Of the ut
most diHiculty TO go before the super
VihorH and point out to them definite
rcsultr from work of this character I
~" not nc0n that we could not show
'i"IG where probably n dozen or moro
outsiders had moved into each county,
htchh.c mat would be compare
uvciy chHy matter 10 do. We are sat
!r0cd that tile average incoming num-
""i I" "A;l county per year Is consid-
fihbiy greater than this. as We are