Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-08-24
1918 AUTO TRADE
|STREMENDOUS
Season Opens With Rush That
Indicates Big Increase in
Transactions.

With the early arrival of new models
from the Eastern factories, the 1918
season is beginning with a rush that
indicates another record breaking year
in the Southern automobile industry,
The past season has broken all previous
records in the matter OF distribution of
motor cars in this state, and with the
preparations for good roads and the
coming of the big automobile show, the
next few months should result in this
state being one of the greatest markets
for automobiles in the world
The activity in the automobile indus
try is not only directed toward the SELL
ing of cars, but toward securing better
roads and better conditions for automo-
bile owners. With the campaign for
good roads and the increasing popula-
ton of the country districts, the auto
mobile sales will be greatly increased
during the coming season.
That the Atlanta representatives Of
the large automobile manufacturers
realize the Importance of. this city as
an automobile distributing point is in
Dictated by the preparations they are
making to handle the increasing trade
Has Building Record.
No other city in the Southern states
has such large number of fine build
ings devoted exclusively to the automo-
bile and automobile tire business. This
city is now being used as the distribut-
ing point by most of the manufacturers
for the Southern territory. AS a result,
there is a steady increase in the number
of branch houses and factory represen-
tatives being established here.
These houses are now distributing
cars throughout the Southern field, and,
with the cooperation of the Eastern
factories, the distribution Of machines
in this field will be the most important
factor in the American automobile in
dustry for the next few years.
The sale of cars is not confined to any
tically all classes. The biggest sale and
demand is felt in the popular priced
car class. All of the distributors of
popular-priced cars have had re-
markable season, and have been unable
to fill all of their orders.
The Improvement in roads and the
construction of the state highways will
mean an even larger sale of this type Of
car because most of these machines are
being distributed through the country
districts.
No Limit to Market.
There Is practically no limit to the
market for low priced cars In the coun-
try. Every farmer in the state can use
a machine and most of them are either
now driving one or planning to own a
car very soon. The many advantages
of an automobile on a farm have been
demonstrated by thousands of farmers
during the past two years, with the re-
suit that no farmer can get along very
we'll without car.
The fact that a farmer can use a ma
chine to go to market, taking his prod
nee a long distance with speed and
comfort, is one of the factors that Is
making motor cars popular in the
country The possibility of combining
the car for pleasure purposes for tour
ing to other parts Of the state, is also
an advantage that is being accepted by
the farmers with pleasure. 1t is no
longer a novelty to see farmer using
his machine for trips about the country
while the horses stay in the field.
Besides the great future for the pop
ular-priced cars in the country, the
market for commercial vehicles is unv
doubtedly one of the greatest assets
Of the future automobile industry. The
commercial vehicles will undoubtedly
nroye the greatest factor in the bust
ness life of every city in the country.
The city, which has been very slow in
adopting the commercial truck, is at
last taking them up.
0VTEDI AMI MACHINE