Imperial Valley press., 1912-05-04
El Centro, A City of Unparalleled Opportunitie

an immense implement business, the
four brothers, w. A., Arthur, Ray and
J. H. Edgar, principal stockholders III
the firm of Edgar Bros Company, have
acquired extensive real estate hold
mgs. These lands were filed upon by
the brothers and their wives, and their
development has been delegated by
the several individuals to w. A. Edgar,
who has devoted practically his entire
time to farming.
Though the implement business has
prospered beyond anticipation, these
men We're unwilling to hinder it's ad-
vancement in the slightest degree by
diverting money from it, and they
have returned their profits to the bus
mess each year. Consequently, the in
dividuals were able to improve their
real estate only by denying themselves
many comforts to which they were en-
titled, and recently they decided 10
organize a real estate copartnership,
which should act as agent in the salc
OF the holdings of the various mem
bers of the family, as well as to do
a general real estate business.
The Edgar Bros. Realty Company
was organized and Mr.. Ray Edgar,
treasurer of Edgar Bros. Company,
was selected to take charge of the
realty business. Offices have been Sc
cured in the Imperial Valley Press
building at Ell Centro, and the depar-
ture of this prominent firm into a new
line OF business marks the advent of
a new concern in the field of realty
operations that has preassurance of
being a successful, permanent institu-
ton.
Being pioneers in the valley and
having carefully studied the resources
of the soil, noted the development of
the diversified industries along all
lines, this new realty firm arrived at
the conclusion that the best interests
of the valley will be conserved and
the various occupations become more
profitable by parceling out the land in
small tracts and devoting exclusive at
tention to specialization and intense
cultivation Of the soil. They are also
of the opinion that community made
up OF large number of prosperous
farmers farming on little scale !
better for the common people than Il
community made up of a few prosper
Gus farmers farming OIL a big scale
and along this line of reasoning will
divide and subdivide their large tract,
into lots of forty acres, or smaller. IL
it seems advisable to do So In fac.
many have come to realize that to-,
many attempts have been made III
the Imperial valley to farm on too cA.
tensive a scale, and Edgar Bros. ne
atty Company has taken the initiative
in a movement to increase lne number
T,f c,t,,o To-, -, t.,,,,
The members of this tiru are in har.
mOnious accord vita the opinion OF
James J. Hill, that great empire build
er, financier and authority on ecOnoni-
ic conditions, tnat the only solution
of the perpleXing problems looming VI
i'll the near future lies in a general
exodus from the cities back to the
soil"
To induce a portion of the toiling
population of the urban centers tc
come TO the fields of health and pros
perity, to give the worker a chance
to get into business for himself, to af
ford an opportunity for the small in
vestors, this firm will make a special
ty of small tracts, which have been
demonstrated enough" in the lmpe.
rial valley for the average man of in
telligence and small means to make
a comfortable living, have good
home and lay by something for rainy
day and old age.
This firm has also acquired consid
cradle Pacific Beach property, which
it will sell in small and large blocks tC
Imperial valley residents for summer
homes or investment purposes, or
both.