Newark evening star and Newark advertiser., 1912-10-05
GREAT BAMBERCER
WILL Open OCT. 16
Transfer of Stock to Imposing
New Structure Is Almost
Completed.

The mammoth new Bamberger
store. which has been nearing COM
pletion at Market and Halsey streets,
win open its doors to the public,
ready, for business, on "wednesday,
October 16. It Is at present practi-
cally completed, needing only to be
stocked
Next Saturday night will mark the
final closing of the old store, now
utterly dwarfed in comparison with
the new one at its side. AS soon as
it's doors close, at . o'clock, an army
of laborers will begin the work of
shifting the entire remaining stock
of the old store and installing 1t in
the new. This Is expected to occupy
all Sunday. Monday and part of Tues
day; Tuesday afternoon will be de-
voted to putting on the final touches
of readiness. and Wednesday morning
the store will open with full equip
ment.
At noon Tuesday a reception and
lunch will be rendered TO representa-
tives Of the press of Newark and New
York. After a preliminary inspection
of the new building, with members of
the Bamberger firm as hosts, lunch
con will be served in the restaurant
of the new store.
In fitting the new building nothing
in modern equipment has been over
looked. A ventilating system has
been installed which will keep the
air pure, and at the same time re-
tain an even temperature; commodi-
Gus elevators and escalators have
been installed to convey the patrons
from floor to floor.
Something of what the firms ideals
are in building the new and greater
store were expressed by one of its
members. Felix Fuld, yesterday. Mr..
Fuld said:
Not Built for Profit.
Strange as the statement may
seem, we did not build the new Bam-
berger store for the purpose of en-
larging our profits We had good
business in the old store and it was
not the dollars and cents end of
the proposition that appealed to us.
We believed that the people Of New
ark were entitled to a greater store
a store which would serve them and
meet all their needs-and we were in
a position to build such a store.
"The old method of conducting
stores for profit only, without giving
in return safety and comfort and
pleasure to patrons, is dead. 1t used
to be said of a merchant that he was
not in business for his health. That
remark is heard less often today.
The idea of providing the best for
both patrons and semployees has
grown wonderfully in recent years
1--WE are, of course, proud of our
new store, and it is only right that
we should be, for there are very few
in this country that can conpare
with it,
In the architecture and decoration
of the new structure simplicity with
out severity, harmopiousness without
monotony and Beauty of design with
nothing savoring of the tawdry or
over-ornamental are the outstanding
features. Pure white in walls and
columns is the treatment on each
floor, while the furnishings, counters,
balconies, tables and showcases alL
are of mahogany. One of the most
pleasing features is the lighting
scheme. Silver chains suspend large
white globes, which diffuse a soft
light.
Architecture Ia Pure Gothic.
Jarvis Hunt, of Chicago. designed
the building, and it was erected under
the general supervision of the Fuller
Construction Company, of New York.
The architecture is pure Gothic The
store is L-shaped, eXtendin along
Market street for 144 feet, OH Halsey
street 235 feet, and on Washington
street III feet. The street windows
are of unusual height, extending to
the beginning of the third, story.
One of the structures most unique
features is the elaborate ventilating
system, by means Of WHICH 1880, 900
cubic feet of fresh air win be pumped
into the building every hour. Pass
ing first through a heater the air at
tains temperature pr so degrees;
then it is forced through a wall of
running water, wbiHch effectually
cleanses it by removing sS per cent.
Of the solid matter lit contains and
rendering 1t vastly ipurer than out
door air. Dampnessy is next removed
from the atmosphtJre by passing it
through an elimineEor, after which it
is reheated to the desired degree
and then forced Through the store via
large ducts.
For transporta hon to various parts
of the store there have been provided
sixteen Of the largest type of ele-
vators invente'E a system of escala-
tors extending from the first to the
sixth floor. Which can carry 1000 per-