El Paso herald. (El Paso, Tex.) 1901-1931, 1912-01-15
WORLD Of WHITE" SALE At POPULAR
THRONES STORE WITH EAGER BUYERS
Wonderful Line Of White
Goods Is Shown at What
the Purchasers Recognize
AS Real Bargains.

The first day of the World OF White"
sale at the Popular Dry Goods store.
which opened Monday morning. drew
record breaking crowds from the time
this doors were opened at s o'clock in
the morning. By the way the crowds
OF eager shoppers were thrOngtng the
store. all anxious TO investigate the
values being offered it looked as
though IL would be an impOssibility 10
close the store at the regular hour OF
six.
The window displays are enough to
attract and convert the most pro
nounced sale avOider, and to those who
realize the greatness Of values ofrered
and the slashing reduction rom the
regular prices, the sale is most wei
come event.
The World Of White" is amplified in
the window decorations. In one WINDOW
my lady, in q most fetching creation OF
lace and silk, IS seated at her toilet Ia
Bile, surrounded by a bewildering dis
play Of dainty undermuslins dear "a
every feminine heart and whose sredt
reduction in price bring these arlcles
within the reach OF every pQcKetDooh r.
Another window is most alluring 70
lovers Of things dainty and DeautiIul:
The exquisite exposition Of imported
hand embrO1der1es is truly 1easI IOF
the eyes. Beautiful all over embrOider-
ed robes. bands of every sort and pat
tern that the latest mode Of fashion nc
tates, are on display at values thar
seem most astonishing. That these
values are appreciated is quickly real
lied by listening to the remarks made
by the crowds OF women shoppers
Comments on the great values OIIered
for the low prices are heard on every
hand. The interior Of the store truly
resembles the world of white" with
its world Of white fabrics. laces. en-
brOideries and under and outer gar
Decorations Beautiful.
The World Of White is emphasized
further by white arches at every aisle,
surmounted by white worlds Of cotton.
A white world suspended from white
circle by ribbons OF green, ornaments
the entrance TO the second floor stair
way. A prOfusion of green sea grass
adds the character note by its color and
accentuates the whiteness OF the goods
displayed. The graceful plumed sea
grass IS used extensively throughout,
and with the white worlds and arches
the decorations are worth jOurneying a
long distance 70 see. The decorations
are similar on all the floors, the
Worlds Of white and green grasses
forming a most attractive setting for
the beautiful things Of white offered
for sale.
Embroideries, hand worked. imported
by the Popular store direct from Paris
and Switzerland, dainty lingerie import
ed direct from Paris, with beautifully
hand embroidered patterns of every
sort, style and description; staple white
fabrics Of all kinds white wooden goods
for spring suits Of the most exquisite
weayes, silks cor every sort, dresses. /
skirts and waists are offered in be-
Wndering profusion and amazing
beauty.
All the accessories that add to my
laoy attractiveness are most tempt- /
lhsIy olsplayed-White gloves TO grace 7
her hands, the daintiest and most be- 1
Wltcnlng slippers for her feet. every 4
SORT OF fluffy frilly fascination for her
leckWear and hair ornaments, combine /
70 make the shopper most enthusiastic
over the opportunities offered 10 on
laln these beautiful articles at real I
bargain prices.
For Dining Table and Baby.
: OF my Iaoy dinner table the snow
est oamask, the most dainty center
pieces handsome linen napkins in
snort every sort Of linen for the house
: or display and the section was
'roEoed with eager purchasers.
OA the second floor. in the ready
u ~, " SaL department the attractive
~. ~ spilng suits proved the drawing
q - LOT numerous Lhrongs of BUYERS
me latest word in spring miuine-v
ILoEeu most effective display. the
= Alte slfaWs and snowy plumes with
me spring flowers attracting mucb
ON naent- Truly everything in the
J SLiu OF white is represented in the
SAFE including baby clothes of The
iaintiest patterns and varieties Mir
'VeIy accessory that the fondest moth
y " ould want for her child.
me ~ VEiQ or White" sale viii com Z
i-lus az me Popular store for an en-
re Week and from present indica-
-o5iS Sue crowds that will go to look
wonderful values offered bids fafr -
Increase as the sale nro~rassas