The Birmingham age-herald., 1912-01-11
Civic Advertising Scheme Is Creating a Wave of
 Enthusiasm PROMINENT MEN
 GIVE THEIR VIEWS Tell How Many Different Ways One Post Card May Help to Boost Birmingham-The Cards
 Will Be Free

Since the announcement made by the ad- vertising committee of the Chamber of Commerce that Birmingham's first post card day would be observed on Thurs day, January 25, much enthusiasm for the success of this event has been current among the business curcles of this city and many favorable comments have been expressed about the particularly splendid features of this mode of civic boosting.
 The cards are artistic and will be a credit 10 the city as an advertising me dium. The figures showing the growth Of Birmingham for the past ten years in post office receipts, bank deposits. census, ln- crease of payrols and industries and school census will be printed on the in- terior of the triple folded card which VIII be the size of the average card when un- opened. These are to be distributed to the citizens free of cost by the advertis- ing committee of the Chamber of Com meree and it is especially desired by this committee that every card will be mail ed out on the day signified.
 AH1afs HaHfLL lnQOTS6iHeHtS ol iHlS HeW-
 t Birmingham advertising scheme were nieds yesterday W. P c. Harding, pres iasfH sl the girst ational Bank, said:
 Harding's Views
 eTha Hsa of sending forth 5000 cards telling o1 tne greatness of our wonder full city seems to me should be an im- mensely popular one with every business man of Birmingham. We have a fine town here and should let the entire country know it and realize that we want them to acquire this knowledge. The far reaching effects of civic get together proposition of this kind can hardly be es- timated and I am sure that the loyalty of the Birmingham people will be demon- strated on this post card day as never before when Uncle Sam in all the man cars leaving this city January 25 carries 500O0 postas adorned with Birmingham views and bearing message of statistics. The First National Bank will cooperate in every possible way to make this oc casion success
 John Sparrow, president of the Ad Mems club, said: "I consider the new post cards to be used on the Brming ham post card day the best literature yet produced in advertising the Magic City inasmuch as it does not deal in highsounding generalities, but specific figures that would convince the most obdurate pessimist. It is the duty of every man and woman within the bounds of Birmingham to place penny postage stamp on one of these cards and address it to a friend or acquaint- ance in another city.
 Like a Dragnet
 This plan of placing our convincing statement of statistics lsefore the pub 4lic of this and other countries is like casting dragnet upon the sea of op- sportunity for we cannot tell what even one card might catch in the way of q new industry with pay roll A pros pective locator might see one of the i'cards and the name and fame of Bir- mingham would be forcibly impressed upon his mind, causing him to inyes- tigate local conditions which would no doubt complete his decision to make this city his future homes The post card day is one of the most unique and val uable means of spreading the name of the city of coal and iron yet inaugu- rated for the people as a whole and fs worth thousands and thousands of dollars of advertising because of the pefsonal element involved X person
 
 from a Birmingham resident is going to take more interest in the contents of that card than he would display for any other mode of general pub licity.p
 Frank P. Chaffee
 Frank P. Chanee, secretary of the Business Mems League, said. The ef- fectiyeness of the Birmingham post card day. which I regard as a most unusually brilliant advertising scheme depends upon the public spirit of the citizens, and this, l believe is suffi- ciently enthusiastic to lead them to talk e special care that their acquaintances fin other cities are remembered with one of these cards. The entire city will certainly respond to the invita- tion to mail out the attractive postals Issued by the Chamber of Commerce and the novelty of setting aside one day for the departure of the cards from Birmingham, together with the chance tv At9fih i'7r municipalities of the Faf ia which ttis city does hustle, will Combine EFT slfonger winning of the Interest of outsi4e people,
 Richard w. Massey
 Richard ssey, president of the ChamDef u Oo--lnerce. said; This is to be one of the greatest days that Birminr ham has ever known in the matter of public boosting and to every man will be given the opportunity of doing a concrete act at the small expenditure of one cent towards the upbuilding of his own home city The fact that each person sending one of these cards will select the friend who might be the most interested in the progression of Birmingham gives an ad- ded significance and worth to the outgo- ing postals that is calculated to be ex- tremely beneficial. The advertising com