New-York tribune., 1912-04-08

Messrs. ". & J. Sloane. who have been
at Broadway and Nineteenth Street for
nearly a generation, to-day throw open
the doors Of their new building on the
southeast corner Of Fifth Avenue ana
Forty-seventh Street. Thus does an
other of New York's representative busi-
ness houses forsake Broadway and To-
cate on the Avenue still further en-
croaching upon the residential area OF
this formerly famous highway OF prl-
vate mansions, and giving added test-
mony to the truth Of the oft-quoted
phrase that the constant trend OF New
York's best business is uptown.
The Messrs. Soane's new building
which is eight stories high, with base
ment faced with Indiana limestone. Is
a solid. substantial and splendidly pro,
portioned structure. simple and dlgnlneu
almost 70 the point of severity. both as
10 exterior and interior. but displaying
throughout the chasteness in design
richness I'm materials and taste In selec-
tion that one would be led 10 expect
from this long established house.
The interior arrangements are adml-
ra ble and the spaces devoted 10 the
various departments are not only aHple
for all purposes but are also most con-
yenientlv located There is but one row
of supporting columns In the various
floors OF the building, which arrange
ment allows the greatest aVallaoIe
amount of unobstructed floor space. l ne
main entrance. in the middle OF the
Fifth Avenue front, consists or Swinging
plate glass doors, which open INTO d
yestibuIe having walls of white marble
naneIIine with colored marble borders
and ornaments From the vestlbule'
plate glass doors open into the man
show room Of the first floor, which Is
very lofty and occupies nearly all the
ground SPACE Of the building. The Whole
of this enormous show room Will be de-
voted to the display Of oriental rugs
ON the right as one enters, midway
along the south side, are two electric
passenger elevators of unusually large
capacity on two sides OF the elevator
is a white marble staircase leading TO the
second floor. The elevator well is com
pletely enclosed through all the floors OF
the building by wire glass paneS COW
cred with ornamental metal grill work.
,rbe main staircases communicating with
tho various upper floors are OF white
marble like that between the first ana
second floors. and they are similarly
located next TO the elevator we'll
Also upon the ground floor, on the
Fortv-seyenth street side and facing the
Messenger elevators. are the carriage
vestibule and reception room. A hand-
some glass marQuise extends over the
sidewalk above this entrance TO the curo
line This reception room, which IS ap-
proXimately twenty-five feet square, is
an exquisite apartment. ana may be
taken as typical Of the perfect taste
disnlaved in the finishing of the entire
buiIding. every portion Of the WOODWORK
and decorations OF which has been made
and mt i'm place by Sloane workmen.
The walls are panelled in dark oak from
tho floor TO the base of the cove, with
enriched cornice and decoration plaster
mouldings on the ceiling. This room
,,.riNes the dignified domestic style of
architecture accredited To Sir Christo-
rber Wren. The details, IN the main.
rore taken from Melton Constable Han.
%orfolk. England. There viii be dis
nIaved in this room few notaoIe specl-
,,,ans NJ exceptionally interesting repro
auctions Of old English furniture mir
rors and fine tapestries.
,rho chow windows. which are upon
hotb tho Fifth Avenue and FortY-seN-
rtb ctreet fronts, are OF great width
o,,d height. having side and rear walls
- dark oak panelling. These WINDOWS
~ ,bair height. and more particularly as
.i,oir 81, fnely polished hard wood floors are
~. .Ucbtlv elevated above the leVel OF
~ ~ onteide pavement. closely simu ate
~ ~ oTnaarance of real apartments. IN
,,.btcb displays Of furniture. rugs ar
a,d decorative material VIII convey
petS on. on, ir,rression they are intended
M - in their natural environment
'o ~ axtreme rear of the ground moor.
n II ,,non ,,, meZzanine floor above are
ailu ND the administrative, clerical ana
l,,,ino offices Of the retail depart
ments. ,.hicb will no devoted
lIod nc decorations and furniture. is
to Pd Psnd IN into several large apartments.
uln ulnIt'.i,g III from the elevator on this moor
AIle Ae 1ters large and attractive toNer
oIIe ~. - i'm the JaCobean style WIN darh
Ie nanelIing from floor TO celllns'
odn dnDted from the celebrated dsWlhs
a,lp, in Haddon Hall. The ceiling is an
ayoct reproduction from the CeIlis 81
tN tomous Reindeer Inn al BampurH'
tulle,ordehire. tle England, bullt IN lo-o'
,,t.is Ma ster work was cast from impress
,s nra taken from the old ceiling ana mas
sII the appearance OF the orlslnal' WIN
,,,o,Ildings and ornaments soi'esieu i,,' auu
nrunnbled away by the wear vi "e"''S
,bree centuries OF time' 49,. .o,.o- :. =
nirectly in front OF 'hiS ioyeL
III ,.oon in white. i'm the period OF
large the walls enriched with orna-
ne.eI chair rails. wall panelling, cor
nices and overdoors. In fact this room