The Owosso times. (Owosso, Mich.) 1897-1926, 1912-01-12
The LATEST IS
"AMbRUSH|ER''
rS;-c:t Auto Show Has a New
Word.
DECORATIONS SUPERB

cptimietic Tone Pervades the World
Of Auto Dealers and Agents-lm
rortance Of Detroit as Show Town
Now Recognized.
Some idea of the decorations for
the Wayne Gardens and the annex a.
the time of the Eleventh Annual Al
tomobile show of the Detroit Auto.
mobile Dealers association, jan %
to Jan. 81, inclusive, has been obtain,
ed from Manager Walter Wilmot. He
said that the ceiling of the Wayne
Gardens would be in "ambrushier. y
Everyone is guessing and as the man.
ager received his information from
the decorators, who will come to De.
troit to carry out this work, he could
not explain what the word meant and
has agreed to donate a seasons ticket
to the first one who sends in correct
description. The above spelling is &C
cording to the manager and does not
seem to appear in the dictionary. The
show decorations will be very elabor
ate this year. The ceiling will show
pretty nearly every color in the rain.
bow In the center of the main hall
an immense automobile wheel will be
suspended and this will be made
prominent by an elaborate system OF
lights in the rear. Festoons of lights
will be strung from the center to ali
parts of the building and the entire
ceiling will be studded by electric
lights. The walls of the building will
be covered by drapery of lace curtain
texture and the borders throughout
floors will be covered by green bur.
lap.
The ground floor of the main build.
ing will follow closely the decora Ions
Of the upper floor, the floor being also
covered with green burlap. Smilax
and beech leaves will be literally used
on the lower floor An elaborate
lighting system has been arranged for
the lower floor and for the annex. A
local firm has been given the contract
to decorate the annex.
Among the members of the d. A.
d. A. in this city, the coming season
is expected to be the best ever known
in the automobile industry. Early
sales in 1912 models have exceeded
those of last year and demands for
commercial cars have been increasing
steadily. At the coming show there
will be many new designs of CONNER
cial cars shown and great deal o."
business is planned for in this field
There will be more commercial cars
at the coming exhibit than were eve~
before sem together in Detroit. Their
Will be many new things in this field
n the opinion. of q prominent dealer
who has just returned from the we7.
and south, business has improved in
every quarter over last year and with
every prospect that continued i'm
provement will be shown during tho
present winter.
Although the winter months r~o
usually the slowest selling time il tho
automobile industry" said he, "our
company is running full force and
working nights in every parts-making
shipped 300 more cars than were ship
ped in December, 1910. 1t is our be-
lief that 1912 will prove the biggest
year in the history of the automobile !
How large a number of dealers feel |
the Importance of Detroit as a show
town is well shown in the list of ex
hibitors who crowd the main building
and the annex to the Garden show. |
They include the Elmore Automobile |
Co., Chalmers Motor Car Co., Carter |
car Co., Cadillac Motor Car Co., Odds
Motor Works, Standard Auto Co. Pack |
arO, Winton Motor Car Co.. Brush |
Detroit Motor Co., Newman-Lane Co.
(Pierce, STANDARDIZATION and Rauch, |
Lang). Buick Motor Co., Lozier Motor |
Co., Cunningham Auto Co., (E M. +
and Flanders). Ford Motor Car Co.
Motor Co., Lion Motto, |
Sales Co., Seidler Motor Sales Co |
(Jackson), Warren-Detroit Car Co. |
Grant Bros. Auto Co. (Everitt and |
Amplex). United Motor Detroit Co |
MAXWELL Columbia and Sampson) |
Thompson Auto Co. Federal. Kina |
and Mack, General Motors Co. (Rapid |
Reliance and Electric), J. P. Schnei |
der (Stevens-Duryea). J. II. Brady |
Auto Co. (Hudson), Detroit Hupmo |
bile Co., Regal Motor Car Co., GILES.
pie Auto Sales Co. (Electric). Oak.
land Motor Car Co.. Marquette Co.,
Carriage Co. Detroit Elec.
tric), Motor Wagon Co., w. A. Pat.
terson, Flint, Hupp Corporation Or. c.
H., Flanders Mfg. Co. (Electric). c
5. Briggs (Detroiter), Commerce Mo
tor Car Co.. Churchfield Motor Cal
Co., Sibley, Mich, Krit Motor Car Co..
Car Co., Grinnell Electric Co..
Power Wagon Co., American
Steam Truck Company of Lansing, the
Coleridge Motor Truck Company of
Cleveland, a. concern that will show
,ne of the newest of the motor trucks
n the Detroit territory, the Neumann-
Lane Co., who will show the big five
ION Pierce truck, the Kissell Kar Co..
he Hayward Motor Car Co. of Port