Newark evening star and Newark advertiser., 1912-06-08
GIVES UP $4,000
A YEAR TO CHANGE
Veteran Manager of Auto Firm
Will Look After New
England Sales.

G. F. Redden, manager Of the New
York branch of the studebaker Corpora
tfon, has resigned his position to accept
the management of the New York and
New England sales for the Everitt car.
Mr.. Redden was considered a fixture
with the studebaker Corporation. being
the dean of the automobile branch man-
ayers and having made an enviable rec
ord in building up their business through
out the territory controlled by the New
York branch
Redden has been unusually successful
and attributes it to his policy of fair
treatment to the agents and to protect
Ing their interests and demanding they
get a square deal, and as result he Is
popular with his dealers and agents.
That the agents are an appreciative
body of men and mindful of his liberal
policy toward them was strlkingly illus
trated last winter, when 125 of the deal
ers in New York. New Jersey, Connecti-
cut and Long Island paid signal tribute
to Mr. Redden by giving an elaborate
banquet in his honor
That the reorganized Metzger Com
pany will Immediately leap into COM
manding position in the industry Is adj
m tted by those who have helped make
automobile history and who know what
is being developed by the Everitt or
ganization, and while Walter e. Flan-
ders denies the rumor that he will be
directly identified with the Metzger
Company, the fact that his right-hand
man, Paul Smith, formerly sales man
ager of tho studopaRer Corporation, has
been made vice. president of the Metz
ger Company, and that LIE Roy Pelle-
tire has been appointed advertising d.
rector, indicates there is some reason
for the persistent rumors that Flanders
and his associates are about to bring
out a line of cars which will create as
big a sensation as did the first EMF
car.
That Walter f. Flanders is one of
the biggest men in the industry has
long been conceded and IL the rurnor
that he Is to take the management OF
the new s60,000,0O0 automobile combine
now claimed to be in process of forma-
tion In the Middle West is true, 1t will
continue Flanders as one of the most
important Individual factors In the au-
tomobile industry.
In commenting on this move Mr.. Red
den says: while my relations with
Etudebacker for the past four years
have been very pleasant. the bigness of
the Everitt program, my high regard for
Paul Smith and the men who are identl-
fed with him. the sales and manufactur-
ing policy they will pursue, are such as
will, in my Judgment, insure a big sue
cess. I firmly believe the Everitt line
for 1913, which will be on sale In about
two weeks, will be one of the most
popular in the country. The cars are
attractive In appearance, wonderruls
well made and at popular prices; the
policy toward agents will be unusually
liberal and fair, and the money and
brains behind the company are such as
to inspire spontaneous Endorsement and
confidence on the part of the buyer, as
we'll as the dealer, not only in the at
traotive and up-to minute features
of the car, but in the fairness of the
company and its financial ability to
carry out its program.
I'm my judgment the time has arrived
In this business when the ultimate sue
cess Of the manufacturer demands ms
looking after, cooperating with and pro-
tecting the interests of the dealer to a
greater extent than has been the custom
in the past, and 1t is encouraging to see
that Paul Smith appreciates this fact
and will carry 1t out to a greater degree
In this company than has ever been
done before