Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1912-03-14
OF FAMOUS
SOUTH AMERICAN
PAPER DEAD
Few People in This Country
Realize That BuenOs Aires
Has Most sumptuOus News
Shop in the World.


Monte Carlo, March it-llSr. Joseph
/ e. p, Pak, founder and director Of the
great South American newspaper. La
Prensa OF Buenos Aires. died here To-
! day Of pneumonia. lie was 90 wears
Old. Ezecbiel Pas, son, viii take
up Che direction Of IL prensa.
South America has come to be re.
lgarded with casual interest By the
leverage North American as a country
OF comic opera republics and teapot
revolutions. The Argentine republic
shares this nnthinkinR distinction, aud
Z usually Is q mild shock 20 the North
American newspaper reader to learn
that its capital, Buenos Aires, con-
tains the most sumntu0us and exDen.
alVe newspaper office IN the world
the Palace OF La Prensa." It is
called
la Prensa. which means ''The
Press was founded In 1863 by DIR.
Paz. who died today 40 Monte Carlo.
Il began as humbly as any other OF
the ten newspapers IN the Argentine
capital, for DR. Paz was not wealthy.
Moreover, In 1874, he becan.e involved
In the revolution OF that year, and,
being on the wrong side--or at least
me losing slde--was compelled TO
flee the country.
Briefly, Dr. Pax returned as am
bassador 10 France, La Prensa grew
and prOspered, its proprietor became
wealthy and In 1896 built. al n cost
of two million dollars the Palace OF
La Prensa." which Dr. Pax preferred
70 call The House Of the People"
Besides being the home OF a great
newspapeT. the Palace" has many
side functions. Among them is a
free clinical department where Ave
lof the best physicians In the capitai
smay be consulted daily by the aillng
poor Of the city. Then there IS q free
library and a free legal aid bureau.
where FIVE lawyers give their serv-
ices ungrudgingly 10 those who are
not able to pay for deserved litIga-
ton.
But Il Is in the social and reception
features that the Palace" resembles
the lavish establishments Of million
aires add royalty The entire third
floor OF the building Is set apart FOR
the entertainment OF distinguished
visitors at the capital. who are not
permitted to stay a. the hotels, but
Invariably invited to be the guests OF
La Prensa. Liveried servants attend
TO their wants; they are lodged In
rcgal chambers, furnished with costly
Tapestries and Smyrna rugs on inlaid
floors, with a wealth OF curios and
rare pictures.
The wonen's parlor IS a marvel Of
taste and elegance. IL Is designed IN
Dresden effects, canopied In light blue
silk and panelod with painted mirrors,
the walls being tapestrled IN blue.
Ihen there is a great dining hall
and an auditorium capable OF seating
six hundred persons. with a large
stage and an orchestra gallery. The
audltorlum is used for concerts and
lofhoial receptions and for scientific
ana literary conferences.
The luxury provided its guests rs
mot restricted to them alone Every
lconvenience, from motor cars to free
lelnbrooms. with a gymnasium and a
billiard room, Is provided for the re-
Iporters and the editorial stan. There
is even a free bar The offices OF
ithe editorial stan are fitted in the
lsamc lavish style as the guest apart
menis, With Louis XIV furniture In
one reception. room, massive leather
and mahogany furniture ia the chief
ledltor's drawing room, and suite OF
special reception rooms that would do
Icredit TO Windsor Palace.
The exterior plan OF the palace" q
TN keeping with lts Interior design. A
Iloity tower serves as an observatory
and the statue GROWING the tower is
more than 200 feet above the street,
with an electric light visible ia al!
lparts Of the city.
Buenoa Aires has a population az
f,SzC,g00. la Pfesna has a circulation
lot about 10000 and It's choicest adj
Yertising space costs about $3.50 an
finch. The building called the "Pal-
iace" by the proud citizens OF the cap
ial and the "Honse OF the People" by
Us founder and builder, stands today
as q monument 10 the man who chose
BY means Of It's public spirited fune-
tons 10 recognize the people
Through whom" he always said. his
fWealth was earned.