The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1912-04-17
FIRST PRIZE IN CAOIllAQUA
CONTEST is A TOURING CAR
Get the Largest Number of
Members and You Get the
Car-Five Prizes in All

The competition for the prizes
which have been hung up by Detroit
business men for those who secure
the most members for Cadillaqua will
open Thursday morning at 8 o'clock
and II is expected that several. hun
dred Detroiters will go to work for
the Briggs Detroit automobile which
heads the prize list. The campaign
for members which was made by COM
mittees from the Board OF Commerce
last week brought in about 1850 mem-
bers and will be continued for ten
days more.
The first prize, offered TO the per-
son obtaining the largest number OF
$40 memberships In Cadillaqua for the
year 1912 the list 10 be completed
May 1, is a Detroit 20 b. p. touring
car. 1912 model, fully equipped, value
$3.50. This car is manufactured by the
Briggs-Detroiter company.
The second prize Is a No. 4 Elan
ders motorcycle, complete, value $175,
presented by the Flanders Manufac-
turing company, Pontiac.
The third price is a Sauer 12-gauge
double-barrel shot gun, value $l25,
donated by W. b. Jarvis company, Of
Detroit.
The fourth prize is canoe, value
S45, presented by the T. b. Rayl COM
pany.
The fifth prize is 17-jewel gold
watch, open face or hunting case,
value $25, presented by c. A. Ber-
key.
The competition is open to- every
body who lives in Detroit. The lists
must be turned In by May /.
The warm weather of the last few
days, causing the breaking up OF the
ice in the river, and lakes, and on the
canals OF Belle Isle. have made 1t pos
sible for Cadillaqua 10 send out a
flock of photographers TO obtain the
necessary photographs which will be
utilized In the national publicity
which is being given the great water
fete and carnival to be inaugurated in
Detroit this coming July. Special at
tention in this publicity is to be given
to the pictorial representations Of the
extraordinary beauty of the city OF
Detroit Particularly will these pic
lures De uScu Tie SOuth ahu WSoej
whence several hundred thousand va
cationists come annually to the Great
Lakes. 1t is the Intention of the off,
Gals of Cadillaqua to make as strong
play as possible to focus the atten-
ton OF these southern and western
vacationists on Detroit and Cadillaqua,
and TO bring a majority OF them TO
this city during the week OF July ~.
The southern railways are acting In
conjunction with the publicity depart
ment, and are advising their patrons
TO see Detroit during its annual glad
time.
Similarly, the tremendous crowd
that will be at indianapolis during the
automobile races, will be told In half
dozen ways of Cadillaqua. and II Is
the belief Of the automobile advertis-
ing managers OF Detroit that more out
OF town Automobiles will be In this
city during the carnival week than
has ever before eongregated in any
one place in this country.
The publicity given the carnival by
Detroiters who use national advertis-
ing Is already being felt. Scores OF
requests have already been received
by local hotels for reservations
throughout Cadillaqua, and out OF
town newspapers have started to send
to Detroit, representatives to write
UP the greatest municipal celebration
carnival and exposition ever planned.