Omaha daily bee., 1912-04-28


HAVING AScERTA1NED these things we would
proceed to the still more important points m the selection
of our automobile. We would ask for list of owners in
our own town-our own neighbors and acquaintances,
and friends of friends. And would see them all
personally Ask about the carr how 1t performed On the
different kinds of roads and in varying weather. Ask
about its power and dependabilty. And finally, we
would inquire carefully to the treatment accorded each
customer by the manufacturer or his agent
SPEAKING OF AGENTS. dealer is the better term.l
We would 90 further and ask whether back of the local
dealer branch or merely jobber. iobber, you
know handles certain product this This season
Get that2 Next season he may, and probably will
be handling competing car. It VIII be necessary-or
he will think so-to knock" the ne is selling
And the easiest way to do that b to neglect It and
its buyer ..- -# II.
ONE CONCERN-STUDEBAKER to be exact-have
thrtysx branch houses located in as many important
distributing centers all over this coutinent-Canada
well as the U. S. There we go again Constantly
revertng ourselves. And when trying hard
to be impartial, tool
NOW WE HAVE ELIMINATED ALL but three or four
cars from our further consideration We speaking
of cars m the pfice-ciass of Flanders "2o and
EMF "3o' which Is to say, cars selling from $500
down to $500. ;
PRICE OF FLANDERS "2o' rs $500 at the factory and
of course there other at lower at that
price that compares with this wonderful at ALL And
though EMF $50" sells for only $1l00 you will find
is damned by all dealers selling up to $1,000. In
other words is their strongest competitor just
Flanders 40" is the be NOR Of dealers who have 5000
and $1,000 to sell and who have TO argue that they
are just as good az Flanders 40"
THAT REMINDS US. Recently we heard Of TWO IN
genious ways make the rival dealer tell between tho
lines it which he really considered best.
Here they are: ---@-. a-.# ...a.- b..
ONE REsoURcEFUL BUYER made 1t practice to
watch while he talked with the various dealers and
which they all knocked. He says the first they
attack is invariably the that pushes them hardest
in competition. He bought an EMF $780," But, Of
course, that is aside from the story)
THE OTHER, A PSYCHOLOGY adopted this plan
He assumed thatth he looking at the best
in the werd-to avoid argument with the salesman.
Then he asked which the salesman considered next
y best.
HE BOUGHT A FLANDERS "2o'-now this isn't preju-
dice. It'll fact.
WELL, WHAT HAVE WE LEFT after eliminating the
that cannot up to the standards have
sestandards which the only safe which to
base purchase that involves much money and means
much in pleasure, the does the selection
of an automobile.
WE HAVE STUDEBAKER CARS Flanders $40" and
EMF $50" each IN tn own distinct class. And We
have only these becausebecause In addition to passing
all the tests enumerated with 100 per cent to their credit
they possess that additional advantage which other
enoythey backed by the name and the reputa.
ton of Suudebakers.
WE HOPE WE HAVE HELPED YOU to select the right
The that will give you the most for your money
In the first place and the service and satisfaction at
the least cost afterwards you apply all the tests
have suggested your decision will be the
Studebaker "20' or "30-according to your needs and
your means.
JUST A WORD ABOUT DELIVERIES. We receive
many letters from good friends in about this vsans
Would order Flanders 40" but competitors tell mo
you are 80 heavily oversod may not get it til July.
Tell me the real situation" Here's our reply:
WE WARNED YOU in our last I'D that tardy buyers
would undoubtedly be disappointed. We cannot alter
that now. Tried to get ahead of orders m April but,
bad as the weather only managed to keep abreast
Can't hope do more IN May. But that doesn't affect
buyers who alert to the condition Only the tardy
ones will get left. You get car-n you hurry See
your local dealer to-day and he most likely fix
ur for an early delivery And If you doubt his promise
trst drop line to at the factory and viii tell you
whether he can positively guarantee car the
date he says Nine times out of ten he Is telling the
truth-thats the kind of dealers have mostly. But
don't delay.
aVsszsSs
'poration, " MICH heH.'
2O26 Farnam St.