The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1912-05-21
THE IMPERIAL.
orowds Eutoy si1-aet nnI

The MANAGEMENT OF the Imperial
Theater. on Ninth Street, treated its pat
rohs yesterday 10 an enlarged bill Of all
star vaudeville. the programme OF three
! acts and three pictures being succeeded
with latest photo plays. in every way
up to the high ten-and-twenty-cent
standard to which Washington recently
has been educated.
The success Of the initial policy. which
was put in effect when the new manage
ment took hold of the Imperial four
weeks ago, encouraged doubling the
quantity as well as the quality OF the
show. All Of the claims ventured for
the six-act bill were borne out yesterday
by the hit the bill made with an after
noon audience Of fair proportions and
two crowded houses at night washing
ton has seen few better bills at ten and
twenty cents, and II the management
proposes TO continue bookings OF the
merit Of the current attraction, It will
have to go some. II announces that anil
liation has been effected with some Of
the largest New York agencies, and that
Il viii be in position to give Washington
theatergoers a number of leading acts
that can be brought here only through It's
bookings.
This weeks bill Is a sample Of what
may be expected. Wagner and Drew, the
premiere water Juggiers, scoreI last
night a sensational hit. earning rTunds
OF applause repeatedly after the intr. -ate
feats Of water throwing. This is one Of
the best vaudeville novelties that have
been introduced here this season. The
Worlds Great Comedy Four was hit
from its FIRST appearance. Three hand
some men In evening dress, assisted by
a comedian, sing as few quartets. and
the act scored so well last night that It
may be set down as one OF the weeks
box ONCE cards. Its harmony Is I'M
usually good
Stanley and Rice appeared in a pretty
plantation scene. singing the old songs.
Mr.. Stanley is well known for his old
darkey type and his singing Is always
well received Jim Dixon Is truly q
laugh maker. He kept every audience
Laughing and applaudlng alternately yes
terday. Lexey and Mellon are capital
dancers They introduce acrohatic, nov
city and trick dancing. John Noel sings
the illustrated songs. two In number
and last night he was given an enthu-
siastio reception The photo plays are all
new and unusually entertaining.
The new Imperial policy provides for
continuous performances from / to and
from 6 to 1915 O'Clock daily. The open
ing was so encouraging that the man
agement does not hesitate to predict con-
tinued success. Since II was opened last
october the Imperial has passed through
a series Of varying policies until hnally
II went into the hands Of experienced
vaudeville factors, and its success as
popular priced vaudeville Is already as
sured. Announcement will be made in a
few days OF a long list OF headline fea-
lures that have been booked for the sum-
mer season. a.,
AS these acts are all identified with
the foremost vaudeville circuits OF the
North, It Is apparent that the Imperial
patrons have some good things IN store
Tor cool summer entertainment. A fea-
ture OF the new Ninth Street playhouse
a. It's $4,000 fresh-air. plant, which con-
tInually pumps cool - into the building
nv means of numerous ducts and chan
nels. at the same time drawing out the
foul air. Yesterday, when all washing
ton was sweltering in the heat OF the
hottest afternoon OF the month. the I'M
narIal patrons were as cool as though
they were enjoying the delights OF
summer park.