Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-09-14
1000 AUTO MEN
To BOOST SALES
stupendouS Advertising and
Sales Convention Will Be
Held October 80.

national sales and advertising auto
mobile convention here. October and
O is expected by its promoters to result
I'm big benefits for retail automobile
selling agents all over the country. The
ldea conceived by President J. j. Cole,
If the Cole Motor Car Company, is
only in It's infancy, but the plans
manned out for it's promotion are huge
and will not only help to boost the au-
,omobile industry, but will educate the
automobile agent on how to cash in Oh
Intensified craftsmanship and the proper
method of expanding his advertising
appropriation.
Every automobile manufacturer in
the United States will be invited to
Indianapolis for the convention. He
will be asked to have his sales and
advertising manager present to talk TO
convention guests.
Attendance of 1000.
The plans mapped out by the com
mittees in charge specify a big ban
ouet which will take the form of a
speedway dinner, and a two days con-
yention session. Invitations will be
sent to every automobile dealer in the
United States and Canada. who will
be asked to bring his statesmen.
From a rough estimate of those in
charge of the plans, it is believed that
between 5000 and 1000 automobile
agents and statesmen will be brought
to the city The agents in a number
of cases will also bring the men in
rf bai ~,
that expert automobile service men can
give them hints from their knowledge.
Committees have been drafted for the
sales convention. The chairmen are as
follows General committee j. J. Cole,
Cole Motor Car Company; reception
committee, Harry Archey, Archey-A At
kins Company; Hudson, Pierce Arrow
and Baker electric representatives
promotion committee, Carl Fisher,
Packard & Stutz; program committee,
E NJ. Noen Chicago; press commit
tee, B, F. Lawrence, Indianapolis Star.
Famous Men Will Speak.
Definite announcement has been
made that the following we'll known
sales and advertising promoters will
be present to deliver talks and other
wise help make the sales convention a
success: f. Leroy Pelletier, director of
publicity, Flanders Motor Car Compa-
ny, Detroit President A. F. Sheldon,
Sheldon School of Scientific Salesman
ship, Chicago; John Lee Mahin and w.
d. Nesbit, Mahin Advertising Compa-
ny, Chicago; A. w. Shaw, publisher
OF System Magazine, Chicago; John
Wetmore, New York Evening Mail; C.
r. kettering, formerly with the Ma
uonaI Cash Register Company, now
vice president Of the Dayton Engineer
ing Laboratories Company Dayton; Da-
Vld Beecroft, Glass Journal Publishing
Company, New York; Ebert Hubbard,
East Aurora, N. Y; viii Fl. Brown,
Brown Motor Car Company, Peru, Ind.
among other successful automobile
men and national sales advertising
Ieaoers who have been invited to be
present are President John Patterson
anu General Manager E. A. Deeds, Ma
uonal Cash Register Company Day
,9h, Editor Arthur Brisbane, New
YORK American; Norman Hapgood,
loLlers; G. a. Leroy, LaSalle, H., who
put Big Ben clocks on the map; H. A.
Leland Cadillac Motor Car Company,
I-CC COUNCILMAN, CIdlIllSIS
IH"lor Car Company. Detroit; Henry
fotd, Ford Motor Car Company, De-
tIoIt, ii, c. Durant, Detroit, and Benja-
uIn Brscoe, Of the United States Mo-
,o's' manufacturers of the Maxwell and
Columbia line of motor cars
A Speedway Dinner.
IL Is understood that w. d. Nesbit
VIII De postmaster at the big speed
way dinner. with ex- Mayor c. A. Book
CT Of
monies.
Z, WINE no one will say anything about
H. ms speedway dinner, it is claimed,
'1 De one of the most unique func-
IONS or its kind and will result in ce-
"ehuhg a feeling of friendship between
"u1omoDlle manufacturer, agent and
pWher' that will result in a much closer
..I'u 0nShip in this particular line Of
manufacture.
resident J. j. Cole, of the Cole fac
lo.|' makes this statement about the
convention: Il have been thinking for
So'he time that such a convention would
great deal for the automobile in
I'SlIY. l have talked with other auto
mobile manufacturers and dealers and
KY conceded with me. 1t will be a big
ing and If carried out the way | think
81. III be great boom for the automo-
''.' INDUSTRY in general should result.
DJner industries have their big con-
.F"uons. At the automobile shows GER
g'.a sections get together and a Won
w. iu. cooperative feeling is prevalent.
Inc idea struck me if in such small
groups this feeling got cemented,
mooIon't 1t be a good thing to try it out
nationally.
National Proposition.
me proposition is a national prop
Uganda. Every automobile manufac-
.'IeF, no matter what kind of a car he
.'5Aes, is invited to take part. We are
ing into the thing right, having as a
.'Qndation the setting aside of every
Aing except what is helpful to the au
.'mobile selling agent.
IN bringing the advertising men into
ms convention, we win do much In
'elpIng the automobile agent in his To-
,aI advertising campaigns. 1t is not TO
ot expected that he should know how TO
sprnd money allotted T. him. The adj
using men will not try to solicit
business; they will try to tell the
guests how the successful automobile
.Hsrchants in their particular locality
win be glad to entertain sugges-
IONS from any one who desires 10