Omaha daily bee., 1912-03-10
BRANDElS STORES PLAN Big
fhirtieth Anniversary of the Firm
to Be Fittingly Honored.
GREAT PREPARATIONS MADE
Alert to Make Success of q Mer-
chandise selling Campaign
ON n Large Scale.


anniversary as merchants.
The governing rule OF the BRANDED:
firm has been 10 give the people o.
Omaha everything they evince desir'
for as soon as the wish becomes apparent
This explains why the Brandeis Stores
have grown In the astonishing ratio o'
so per cent while the city of Omaha ha:
grown but % per cent in the last ter
years. Both percentages are figured a:
normal in the ordinary sense. Th'
city of Omaha is no sluggard AMONG
American municipalities; rather 1t Is
listed among the ''hve ones" Hence tho
conclusion is clinched that this firm 1:
making REALLY extraordinary progress In
the commercial world.
Perhaps the basic reason for such a re-
sult-flattering alike TO the firm and Il
, The city wherein It is located-is thai
the directing spirits Of the concern and
the army of employees have grown right
up to the highest measure Of their op-
portunities. They have never Jagged on
the job or fallen asleep in the inertia tina.
sometimes overtskes those who have
schieved wonderfully. Nothing has ever
been good enough. and nowhere on the
wall OF office or salesroom Is to be
found the exhoTtation Let well enough
alone" The policy has been very defl'
nitely followed to keep step with all adj
vances or suggestions that mean better
service to the alert followers Of special
sales, as well as to the more critical pat
Tonage that seeks carefully for the best
TO be had without particular regard TO
the cost
Kaleidoscope Treats In Display.
In the departments making up a great
modern merchandising concern the Bran
deis Stores go the limit, outside Of gro
-ceries, hardware, furniture and building
materials. a kaleidoscope and strikingly
beautiful system of display projects IT.
self against the minds eye at every turn.
And when the turns extend over ten
acres OF space. almost every foot of which
is utilized. then the pulling power Of thu
house just naturally becomes tremendous,
This fact has been proven TO certainty
by the growth of the business.
There is a training Of employees evident
everywhere that cannot be the result OF
haphazsrd methods A great many now
holding responsible positions in the SELL
ing organization have been with the
Brandeis boys since they themselves were
taking lessons under the critical eye Of
Jonas Brandels, the founder. They know
the Brandeis methods as thoroughly as
they know their own names; they have
become imbued with the governing prin-
cples OF the concern to that extent they
know intuitively what is the right thing
TO do. This cohesiveness in action Of the
principal employees finds reflection In the
work Of the newer and younger workers
in the various departments. 1t is little
wonder, then, that the machinery works
efficiently and with as little lost motion
as human precedence can avoid. -
Fine spirit In the staff.
Sound knowledge OF salesmanship,
coupled with enlightened understanding
of the goods handled and an unfailing
spirit Of courtesy. has always character
lied the Brandeis staff, The spirit Of CO.
operation In work. OF personal interest in
making things go" could have only
one result. and the continuing success
of tho expanding business Is necessarily
written large in the commercial history
OF Omaha retailing. This element OF
ready. willing and intelligent help has
become one Of the strong sources OF
pride OF the Brandels boys In their re-
uarkabie progress. Their customers have
come to share II In a flattering degree.
When the plans OF the firm Cor taking
proper motive Of the thirtieth' annlver-
ssry blossoms forth in sign cards. ban
ncrs. streamers and newspaper adver-
tlsements the coming week. every head
OF department. and every assistant, will
know just what is expected Of him or
Ler They will all be prepared to carry
out Eealously and carefully their part OF
the work. No campaign Of assembling,
displaying, selling and delivering. how
ever pretentious the scale on which II is
planned. finds this force in the least
degree flustered. There are so many vet
Grams on the job that "flukes' are prac-
tically impossible. And the youngsters
aspire TO be as good as the veterans. In
time. The esprit de corps IS admirable,
and not TO be easily upset.
old Records 10 he Surpassed.
1t has become sxiomatic almost that
Brsndeis will surpass old records in every
new effort. The buying arms Of the firm
reached out into every field where money
can be wisely expended. and what is
worth while. Of old make or new weave.
OF standard excellence or bizarre promise,
gets TO the hands OF the selling force at
the proper time. Its merit is carefully
studied, and set forth with nice intelli-
gence,- prices decide on. displays arranged
and then Il is put into thousands Of
homes W this territory with the assur-
ance Of strong firm behind 1t. Sales OF
today are regarded as leading TO other
sales tomorrow and tbs next day. so that
a due regard is had for truth in the push
ing OF every kind OF merchandise from
the counters to the homes. Thus the chain
OF endeavor is kept moving without fric-
ton, and the Brandeis Stores are nearly
always crowded with buyers who expend
their money with eonfidence-and return
10 spend some more.
0Omaha people who keep in touch with
Brandeis announcements Will no doubt
be able to get many q new thrill OF in
terest and desire from what is to be
presented for their consideration right
soon. The occasion is 10 be made notable
IN many ways. and. aside from the chance
10 buy. visitors TO the big stores viii have
opportunity TO see, to learn. to inform
themselves on the best products Of the
progressive manufacturers Of the world.
whether they contribute to the sccumu-
alton Of stock cent article or 500
,ffering.