davidaulloa/AmericanStories huggingface dataset:
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
Hors. san.e.

II you work for man. in heavens
name, work for him. If he pays wages
that supply you your bread and butter.
work for him, speak well Of him.
stand by him, and stand by the insti-
tuition he represents. I think II
worked for man. would work for
him. would not work for him part
of his time, but all Of his time. /
would give an undivided service or
none.
II put to the pinch. an ounce OF 10y
atty Is worth pound of cleyerness.
If you must yillify, condemn and
eternally disparage. why, resign your
position, and when you are outside.
damn to your hearts content But,
pray you, so long as you are part OF
an institution. do not condemn 1t. Not
that you Will injure the institution
not that-but when you disparage the
concern Of which you are part, you
disparage yourself.
And don't forget-'T forgot" won't
do in business.-Fra Elbertus.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
AdxertIslna.

That newspapers are better medi
,ums than magazines for advertising
automobiles Is the conclusion OF the
Henderson Motor Car company Of In.
jdianapolis. It has turned to the use
of newspapers exclusively as result
OF an experiment made with newspa-
per advertising on large scale, the
results Of which are stated by the gen.
eral manager in this paragraph:
i "The returns from the beginning OF
our campaign were simply wonderful
We were forced to add and keep add
ing to our stenographic and clerical
force until we were working almost
twice as many stenographers as any
automobile concern in Indiana. And
still we were behind. 1t has simply
been impossible to take Immediate
care OF the food Of kilograms and let
tiers of application for the Henderson
agency which we have been receiv-
ing.n
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
currant Paste.

Get perfectly ripe red currants,
stem. wash in cold water. drain and
place in a kettle on the back OF the
stove, MASKING so as to start the juice.
When the juice flows freely, let 1t
come to boil and strain through q
fine sieve or cloth. To one pint OF
juice add one pound of sugar and an
inch of stick cinnamon, and when IL
again comes to boil remove the Gin
namon and thicken with three table,
spoonfuls Of rice -four, which have
been dissolved in three tablespoonfuis
of cold water. Stir constantly until
the -four Is cooked, which will require
about ten minutes, then remove from
the stove and pour into a dish which
has been rinsed with cold water.
When cold put into the ice box Serve
with cream.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
CHINA OF BLUE AND WHITE
Those Are the Fashionable colors Just
Now-Delft or Japanese De-
signs Desirable.

Along with the vogue Of blue ana
white draperies and garden furniture
has come the fashion for using blue
and white china. For breakfast the
chatelaines of country homes are
using plates, cups, saucers, toast racks.
porridge bowls. salts and peppers OF
German porcelain decorated In Delft
designs, and one easily carried OUTFIT
for serving breakfast in the bedroom
consists of round tray supporting
a toast rack and fanked by depres-
sions for milk, salt and pepper.
Afternoon tea sets Of blue and white
Japanese china are in dragon pattern.
These sets. which may as well be used
for breakfast as for luncheon, consist
of plates In one size, cups and saucers.
a sugar bowl, cream pitcher, teapot,
chocolate pot, bowl for nuts OF fruit
and accompanying dishes, a pair OF
cake plates and a square shaped. good
ly-sized clock to warn lettering guests
of times fight.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
COTTAGE Pudding.

One egg, one cup sugar, one cup
sour cream, scant teaspoon soda. tea
spoon baking powder, -four to suit.
Dissolve soda in the sour cream. Bake
in gem pans. This ought to make six
teen.
Take one gem cake to sauce
dish (for one person.. Put over cake
a sauce made as follows: Take one
cup sugar, add water like you were
going to make strip (only much
thinner; let come to boil; add Ia
blespoon cornstarch or -four dissolved
In little water; flavor with lemon or
vanilla. This recipe makes very
decent layer cake put together with
the following filing. Filling for Cake
Seven tablespoons milk and one cup
sugar. Cook seven minutes; beat un-
til cool enough for cake.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
Plantation Cake.

Part lone cupful of dark brown
sugar, one-half cupful of butter. one
egg and yolks Of two, one-half cupful
sweet milk, one teaspoonful soda, two
cups -four. measured before sitting.
Part 2-One cupful dark brown gu:
gar. one eupful grated chocolate, one
half cupful sweet milk. put in double
boiler and place on back Of stove.
Prepare this first and have dissolving.
but do not boil. Beat part 1 Into Part
2. and bake in layers.
Filling and Frosting- Boil together
two cupfuls of brown sugar and one
half cupful milk until they harden in
water. Then add teaspoonful of
vanilla and a tablespoonful Of butter.
Beat until cool enough to spread be-
tween layers. Spread remainder on
top.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
oeviIed Tomatoes.

Twelve fine tomatoes, pared and
sliced nearly half an inch thick. yolks
of 8 hard-boiled eggs, pounded; 8
tablespoons melted butter, same OF
vinegar. Q raw eggs. beaten light, l
teaspoon sugar and half as much each
of made mustard and salt. pinch
of cayenne; rub butter, pounded
yolks, pepper. salt. mustard and sugar
together, beat hard, add vinegar and
heat to boil; put this upon the beat
en- eggs and whip to smooth cream;
set in hot water while you broil the
tomatoes over clear Goals in an oyster
broiler, lay this upon hot dish and
your the scalding dressing upon them.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
MAKES FINE DESSERT
rRoYAL DIPLOMATIC PUDDING
MAY BE RECOMMENDED.
Must Be Very Carefully and Properly
Put Together, However, to Insure
suecess-AttractIve Looking
In the Extreme.

The fame of the double dealing dip
lomatist has extended even to the
humble realm Of the kitchen and mas
given its name to the royal diplomat
10 pudding" which requires double
dealing Of very intricate sort 10
make 1t a success. Like the schemes
Of the willy diplomat it will fall CON-
pletely If not put together with great
care. The pudding is sometimes re-
ferred to as Jelly au surprise" pc
cause when 1t is sent to the table lts
coating Of jelly conceals its real cnar.
acter until 1t Is opened, betraying tne
delightful surprise within. The mann
difference between the pudding ana
the diplomatic scheme is that the sur
prise in the former is always pleasant
while in the latter the contrary ID Ike
ly to be the case.
A delectable Bavarian cream, or d
custard with whipped cream beaten
into 1t, usually forms the found ation
Of the pudding, and the jelly coating
while 1t should completely cover the
Interior, should be semi-transparent'
permitting glimpses Of something MD
den-just enough to arouse curiosity
and whet the appetite. II there is a
pretty contrast of color between the
cream and the jelly, so much the pet-
ter. !.
A royal diplomatic pudding should
always be prettily decorated with can
died fruits, rose petals, angelica ana
so forth. Candied rose leaves and an
gelica make an appropriate decoration
for a rose cream covered with 8
delicate green mint jelly. Maraschino
cherries should, of course, accompany
a maraschino jelly The strawberries
in their season are better with q
strawberry jelly than ordinary candied
fruit. A decoration of blanched al
monds in the form of daisy with a
bit OF yellow apricot or candied orange
peel In the center, looks pretty when
imbedded in the top of an almond
Bayarian cream, covered with cofree
Jelly or one favored with wine.
Whipped cream Is the ideal sauce
to serve with these desserts. but some
cooks recommend soft custard sauce.
A little sweetened fruit juice may be
used to flavor the whipped cream In
some cases.
A novice In the art Of making gel
atine jellies will do well to reserve her
attempts at building diplomatic pub
dings for those days when only her
immediate family will be at dinner. A
failure Of this kind, unless 1t Is very
much of failure, usually tastes just
as good as success. but 1t does not
look pretty.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
WHY IT PAYS
TO ADVERTISE
BY HERBERT c. MAY.

There are many owners OF enter
prises who must be convinced that ad-
vertising will benefit them. There
are many others who believe they
should advertise, and would, If they
knew how.
BY telling them what others have
done, are doing and how they did 1t,
it Is possible to be an aid to them In
learning how to apply advertising To-
their own particular needs.
They will learn through exchanging
and discussing experiences and plans
practised by others. These expert
ences and discussions are to be had
by reading, by association, by listen
ing to others talk and discuss adver-
Using.
When you once thoroughly feel the
necessity of advertising and begin Its
study 1t will be found to be one OF the
most fascinating studies you can make
Its foundation rests upon the science
of psychology. What is more enter
tanning than studying how to infiu-
ence and direct other. peoples minds
to follow yours?
Every advertiser Is or should be
firm believer In bringing to the non
advertiser knowledge Of the benefits
to be derived from honest. truthful ad.
vertising.
The influence produced by the adj
vertising Of an article, city or state,
by several individuals, Is catholic.
The catholicism, even though each de-
sires to sell only his own particular
goods. in proportion, creates greater
demand than does single advertiser.
Each thereby receives greater returns
than II he had the entire field and had
to develop it himself.
In few instances the public's con-
fidence has been imposed upon by dis
honest advertisers This has caused
some doubt to exist as to the truth
fitness and honesty of all advertisers.
This doubt has almost been elimi-
mated 1t is fact now that unless
an advertisers goods are meritorious
and reliable, he cannot be permanent
ly successful.
You have heard men say that they
don't believe in advertising. that they
give the customer the benefit saved
thereby. That sounds very nice to the
customer who wants to believe 1t
without investigating. Have you ever
found that he sold as good goods at
better price than the man who adver-
..tises?
Who pays for the advertising. any
how?
!; The advertiser doesn't, for he would
lgo broke. The consumer doesn't. for
Ihe would refuse to trade with the adj
Ivertiser
! Nobody pays for it-but It pays
both the advertiser and the consumer
Jas the advertising becomes more eff
Elective, demand for the commodity
increases and Its cost OF manufacture
iand selling decreases to the point
where the manufacture and selling be-
comes 80 highly specialized that the
cost Is cut from 80 to 100 per cent
The advertiser then finds that by
lowering his selling price a larger
field Is opened up among a class OF
people who before could not afford to
pay the price.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
SOME FRUIT DAiNTiES
OLD AND NEW METHODS IN
THEIR PREPARATION.
To Preserve Raspberries Whoie-For
spIced Peaches-Bananas en- Cas-
serole-erapefruIt sherbet-
Delicious Apple Fiuff.

Raspberries Preserved Whole
Boil the sugar, allowing three-quar.
tiers Of a pound for every pound OF
fruit, with a very small quantity OF
water, till quite clear; put IN tne
raspberries, which should be large
and perfectly sound. and simmer LOT
Eve minutes. then lift them out very
carefully and allow them to drain.
Meanwhile boil the syrup again I'LL
small beads rise to the surface; tnen
boil the fruit In 1t for another nve
minutes and drain again. while the
syrup continues boiling until large
bubbles appear; boil the raspberrtes
on this for the third time, remove
with great care. as they will very
easily be broken, and pot at once. Il
desired, the Jars may be filed up
with the syrup or with apple jelly.
Spieed Peaches.-Four pounds OF
peaches, one cupful Of vinegar, one
tablespoonful Of cinnamon. one table
spoonful of cloves. three pounds OF
brown sugar, one teaspoonful OF
ginger, one teaspoonful Of salt, and
one-eighth of a teaspoonful OF red
pepper. Boil the sugar and the
vinegar. scald the peaches, remove
the skins and cook in the syrup. The
spices In a bag and cook with the
peaches. When the peaches are ten
der pour into stone jars, reheat the
syrup every day for week, pouring
when boiling over the peaches. All
kinds of small fruits may be spiced
In this manner.
Bananas en- Casserole.-Peel six
ripe bananas, scrape off the coarse
threads and cut the bananas in
halves. lengthwise, and the pieces
In halves. crosswise. Put the pieces
into casserole Melt small glass
of apple jelly in one cupful of boiling
water and pour over the bananas:
then squeeze over them the Juice
Of half an orange; cover the dish
and let 1t cook in a moderate oven for
half an hour. Serve from the cas-
serole as sweet entree with roast
beef or mutton or with beefsteak.
Grapefruit sherbet.-Si1 grape
fruit, three cupfuls of sugar, two cup
fuls of water, two tablespoonfuls of
powdered gelatin and the whites OF
two eggs. Put the gelatin into a
saucepan. add the water and the
strained juice OF the grapefruit and
bring to boiling point. When cool
freeze partially, add the whites of the
eggs beaten up and finish freezing.
Apple Fluffy cupfuls of grated
sour apples, FIVE tablespoonful OF
powdered sugar, quarter of tea
spoonful of grated nutmeg and three
whites Of eggs. Add the sugar to the
apples while grating them, then add
the nutmeg and the whites, stifay
beaten. Beat thoroughly for ten min
utes. Serve in dainty glasses.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
Burnt SUGAR Cake.

Two and one-half cups -four, one
cup Of sugar, one cup Of milk, two
eggs, one-half cup butter, two tea
spoonfuls baking powder, two tea,
spoonfuls fiayoring. Take one cup
sugar and burn In skillet, as soon as
1t Is all melted pour in one-half CUP
of warm water; then stir until II
looks like It was ready. and put in
cake.
Filling-One and oue-half cups Of
sugar. one cup of milk, a little butter;
cook in skillet. where sugar was
burned. Then bake.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
cov.r for the Machine.

It is something OF nuisance to lift
and lower the head Of machine
every time one wishes to begin or
quit sewing. At the same time, it is
very Injurious to the machine to allow
1t to stand uncovered for any length
Of time. A very good plan Is to make
a padded hood. or cover, of some soft
material and put this over the ma
chine when 1t is to stand idle for but
a short time. This hood may be
shaped very much like q typewriter
cover.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18


onditions. coughs. colds and
grip. and many other ailments to
which the family is subject But since
the change In the formula OF Peruna
I do not find 1t quite as useful to my
self. My bowels are naturally very
active. I cannot take a cathartic OF
any sort. It does me injury to do SO.
The old Peruna contas''''! no cathariic
Ingredient and was t."tif"rs very
useful medicine 10 lae. a-:i lanotice
that the new Peruua has Light lax
alive action, which alnio:i makes le
prohibitory for ME to c:s vas won
dering IL there WAS nat 53!:"' way IT
which could obtain the OLD 'erGha
you used TO make It.
no this letter l made the following
reply: Eyes. the new Fr.rn::a does
contain a laxative et,.it.';it foct
should therefore take the old PerunaI
(Ka-tar-no) which has no !c1ativ'
ouaHty. While prescribing thsl
old Per;rla found Il quite
necessary frequently to prescribe th1
laxative Manaiin in connection with III
Therefore aiana.m was combined with
Peruna. In rider to meet those cases
that require a laxative. But In case no
laxative Is required the objection to
the new Peruna you speak or
arises. Many Of the people
who used to take the old Peruna found
difficulty in taking the new Peruna
To meet those cases am having man.
ufactured the old Peruna under the
name of Katarno. and II you are
anxious to get the old Peruna exactly
as 1t used to be made you can do So"
PERUNA IS FOR SALE AT ALL
DRUG STORES.
SPECIAL NOTICE Many persons
are making inquiries for the old
this formula is now put out under the
name OF KA-TAR-NO. manufactured
by kA-TAR-NO Company, Columbus,
Ohio Write them and they win be
pleased to send you q free booklet
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
MEN BEHIND THE COUNTER
Retail Clerk a Most Important Factor
In Merchandising World-oualifi'
cations He Needs.

Reams and reams Of stuff have been
written about the qualifications OF q
man In most every trade and profess
sion, but when we get right down to
cases the same qualities that make q
successful clerk would make sue
cessful man in any line.
have read with much amusement
articles on the clerks department and
things of that sort by men who have
built up successful mercantile bust
nesses, and they tell how the clerks
should always be neat and clean, nm
ger nails trimmed, voice modulated,
and give advice Of that nature In
large doses.
l believe that any human being
who amounts to much, no matter how
he earns his living, has enough self
respect and pride to care for his per-
sonal appearance. The two Qualthca-
lions most necessary to success are,
OF course, knowing what to do and
how to do 1t. While service must be
the watchword OF every business,
whether 1t be manufacturing or mer-
camille. do not know Of any man who
must carry out the word Service" to
It's fullest extent more than, the re-
tail clerk.
believe that craftsmanship over the
counter calls for just as high an order
{ OF salesmanship as salesmanship on
the road, and In my experience behind
the retail counter made It point to
study the character and likes and dis.
likes Of all the regular customers. 80
as to make them permanent custom.
ers, and to do the same with the
chance customers 30 as to make them
regular customers.
To go on In an abstract way NAMING
the different qualities. specifying them
as courage, perseverance, ETC.. which
clerk should have is simply to
snumerate the qualities which are nee.
essary to make any man success.
/ believe that 1t Is the time that
ensues between waiting on customers
that works most damage in q retail
store. The clerk should keep himself
occupied during that time in keeping
his stock in shape and figuring out
little schemes for displaying the
goods and talking them. 30 that when
he goes to bat the next time GUS
toner comes to his counter he isn't
thinking Of matters foreign to the
business.
If the clerk has any ambition at all
and he isn't much Of clerk unless he
does have, he desires to become the
proprietor Of the store himself, or to
become a travelling salesman. 1t
doesn't make any difference which de
sire he has, the means to the end are
the sameto study his employers
business as II 1t were his own, to
know all the why of everything, the
buying, the accounting, as we'll as the
selling.
I believe that every retail clerk will
take renewed interest in his work If
he will think Of his work not as sim
ply the handing of something across
the counter, but as work which Is the
most vital and most important In the
business world.
Practically all the products OF the
world are eventually sold across the
counter by the retail clerk. and to
just the degree that he studies his
work and It's significance will he be-
come factor In the mercantile world.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
Mustard Pickle.

Three caulifiowers, broken in small
pieces; one quart small cucumbers.
one quart small silver skin onions,
four green peppers, cut fine Make a
brine of four quarts Of water and one
pint OF salt, soak all in this brine
over night In the morning beat
through in this same brine just
enough to scald and pour into a
colander to drain.
Mix two-thirds Of cup Of flour
with six tablespoons Of mustard. one
cup brown sugar, one heaping tea
spoon of turmeric powder. add enough
cold vinegar to make two quarts In
all. Boil until thick, stirring often to
prevent scorching. Add the pickles
and Just heat through.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
Saves Leg of Boy

ct seems that my 14-year old
boy would have to lose his leg, on
account of an ugly ulcer, caused by
a bad bruise," wrote D. F. How
ard, Aquone, N. C. 'All remedies
and doctors treatment failed till
we triel Bucklen's Arnica Salve,
and cured him with one box. =
Cures burns, boils, skin eruptions,
piles. 25c at all druggists.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
BAKED Bean Scum.

One pint Of cold baked beans, one
pint of hot water, little sliced
onions, one cup OF stewed tomatoes;
let all cook until very soft; rub
through a sieve; season with salt.
pepper and celery salt. If too thick,
add more water, put back on the Dire
and let boil up. Just before serving
add cup Of cream or rich milk.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
Ais Hardest Work.

BENJAMIN Samuels was recently
called on at banquet given to some
chicago lawyers and politicians and
told the following story: "A brilliant
lawyer happened to meet classmate
one day, and he remarked: Well, your
success has been phenomenal. I sup
nose. like all lawyers. you had to com
hat many obstacles to get there?'
"'Yes,' answered the lawyer, but
these obstacles are easily recognized.
During the first few years had trou.
BILE earning living. Then my main
ambition was to win honor, but now
find my hardest work to remain hon.
est"
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
Pretty Connection.

Pour boiling water on oranges and
let them stand for five minutes. The
peeling can then be easily removed,
and the bitter white lining will come
off with the peeling. Then cut the
orange and cut crossways into thin
slices. You now have your oranges
in shape to be eaten with fork.
Served in this way an orange is q
pleasure for breakfast. RED sugar"
to be bought at any frst-class gro
Gerry, sprinkled over oranges makes a
pretty CONNECTION to serve at either
lunch or dinner. as an emergency
dessert.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
peeullarltx Of the salmon.

Thousands of salmon have been
caught in streams and examined and
their stomachs and insides were
empty. But 1t Is not uncommon to
catch them in the sea and find In
them half dozen herring. After the
salmon has been in the river for a
time the lining of the stomach be-
comes drawn up and wrinkled. Just
why the salmon avoids feeding In
fresh water no one knows.
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
Lemon rarts,

Puff Paste. To one pint Of flour
add one teaspoonful Of baking pow.
der; mix in one cupful Of butter or
lard; wet with cold water. Roll thin
and line tart cups. Fill with filing.
Filling-One cupful Of sugar, juice
Of one lemon, one egg. piece OF but
ter size OF walnut (melted). Beat to
gether thoroughly. Use one table
spoonful for each tart
Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1912-10-18
GET BUsYI
Do II. Get your body into ae-
ton. Your Brain ImagInes-

GET BusYI
Do II. Get your body into ae-
ton. Your Brain ImaaInes-
your Drawn utlIlzes the thought.
Inspiration conceived the Pan
anna Canal; perspIratlon built
1t.
Schubert composed the 1un-
finished Symphony" In his mind.
We can hear Il because hs ere
ated II.
MarconI saw the wireless tsle-
graph In hls brain. There'd
have been no Titanic survivors
II he hadn't made the oohsrcr.
Get your dreams Into action.
Idle dreamers live In tho clouds
and on their uppers. The prao-
tIcai dreamer lives In the clouds
and on Fifth Avenue. Castles
In the air arc pretty, but the
store feeds tho Riddles.
Utilize your imagination.
Visions OF a future Marshall
Fields are all right In their
place, but clever window dis
play means customers now.
DON'T be a stIck-In-the-mud. DO
soMETHFNGI