Keowee courier. [volume] (Pickens Court House, S.C.) 1849-current, 1912-08-28
sO.OAILED "LOCAL" PAPERS.
Country Week lies Constitute the
Greatest Force for Good in America,
New York American.)

mess men and citizens in general to
the important work that Is done by
the editors Of the smaller spap
and TO the great value of those news.
papers as advertising mediums
1t would be impossible to Keep this
government going, impossible at
least to keep representative and
democratic government alive in this
country, If 1t were not for the thou
sands of newspaper editors scattered
throughout the land-every one of
them a watcher and an observer, a
vigilant policeman in politics and
public affairs.
Whenever two railroads cross in
the United States and there Is a town
or village, there is-fortunately for
the country-a local editor.
The editor watches the two rail-
roads, he watches the affairs of his
township, county, State and nation.
He talks daily or weekly to his fell
low citizens concerning affairs that
most vitality interest them. He is
for them an eye that does not sleep,
a man alert and devoted to those that
are his constituents.
If the railroad crossing kills too
many, II the railroads combine to
charge too much or serve O poorly,
If the judge, Governor or mayor
seems more Of a railroad official than
a peoples official, the editor is there
to tell about it.
Big metropolitan newspapers, with
circulations running into many hun
dreds of thousands daily, have a pc
culiar power of their own.
But if you took all the m%etropoli-
tan newspapers CT the United States
and weighed them in the balance
against the press Of the small cities
and towns Of America, it would be as
though you weighed a city Office
building against Pixies Peak-and
the local press would be Pixies Peak.
The local editor speaks to his read
ers as one friend speaks to another.
They know him by sight. They
know his record. They know the
hard fight that he has made and Is
making. They know for how small a
reward he renders efficient, unselfish
service. And a word from him means
more than many columns from some
anonymous and unknown editor Of
the big city"
The politicians of this country
know Well The power ui The local cdi-
tor. they respect IT and fear It. and
It $ z good thing for tho country
has they 90.
y .luAg Writing LGar.os,.y in some
Congressman's or some Senator's
home town can do more to keep that
official straight" than all the metro
politan newspapers put together.
Public men know the power Of the
local editor and of the local news
paper. 1t is a pity that the business
men OF the country are ignorant of
that power.
The man who has something really
worth while to advertise could, if he
would use the local newspapers in
telligently, multiply his sales by ten,
mako himself known to millions that
do not know him, and put himself at
the head Of his line of competition.
If the automobile manufactur ers
who attract attention just at this
moment would put their advertising
intelligently in the local newspapers,
paying a good, fair rate and Offering
a good value, they could very 500
change the OUTPUT of automobiles in
America from 100000 in one year,
which was the record Of 1910, to
100000 or 100000 in one year.
and this is no ex~aggeration.
The smallest of the country news-
papers has among it's readers one or
i've or ten or a hundred men that
could be made to buy q car now and
will buy one sooner or later. Some
intelligent automobile manufactures
with the right kind Of product will
realize this and sell tens of thousands !
cars through the local newspapers
before his competitors know what has
happened.
The average Of prosperity and Of
wealth among the readers OF a coun-
try newspaper is far greater than
among the readers OF a metropolitan
daily, and in proportion to the cost
or advertising. intelligent publicity
the country newspapers gives
by far the best results.
What we have said about automo-
DllC 0GYortiSing referS TO alYnrliSinp