The gazette-times. [volume] (Heppner, Or.) 1912-1925, 1912-08-01

marking uu the price without regar
to quality or previous condition of sci
vitude. And this is often--too ofte
the type of merchant he has to des
with.
To succeed, the average countr
newspaper man has to be as wise As
serpent and harmless as dove. Th
plea of many Of the merchants agains
supporting the country eWspsper i
based UPON the theory that eithe
everyone in the community knows til,
store is in existance, or the big mai
order houses of Spokane. Great Falls
Billings. Salt Lake, Seattle, Tacoma
Portland, San Francisco, Minneapolis
Chicago, New York, or Paris, are
getting the business, and hence adver-
tising would be probably of little more
value than serenade at funeral.
The editors of the Inland Empire
met at SOokane on June %, and or
ganized an association for mutual help
fullness, at which it was the pleasure
Of The Timberman editor to be present
The resolution which hits the nail
squarely on the head when a lot Of
maudlin sympathy is being extended
to the mOssback merchant, is to the
point. Here it is:
We further believe that the err
chants of the small cities and towns are
in measure responsible for the in
roads of the mail order houses upon
their trade. Having the advantage of
immediate and personal contact with
their customers, they should. by
adopting modern merchandising meth
ods and through intelligent and persis-
tent advertising, be able to compete
successfully with said mail order
houses.
The resolution also deprecated the
sending of money away to the various
large cities when the goods can be
purchased at home for less money =
believing that such course is mimi
cal to the development and uDbuildin0
of the community. Sound. raason-
able and logical doctrine; but only
country newspaper men-who have
bled, suffered. and died-zrealize the
poignancy of grief and shedding of
crocodile tears by the average mer.
chant who feels that his best interests
are often served bv sending away for
his job work, in direct contravention
to the policy he is attempting to carry
out for the benefit of the town-and
aptly illustrating the difference
twixt tweedledum and tweedledee !"
This nov brings rs no to the crux
of this article: What the lumber
manufacturing interes owe to the
country newspapers, and the policy
they should pursue towards them.
A recital of a few of the active
campaigns which these powerful lonal
organs for moulding public opinion
have assisted to carry to success:
The forest fire leRislstiOn of the
various Western States was made pos
sible largely through thier advocacy
of the cause.
Without the aid of the country
newspapers the strong and vigorous
public sentiment which sustains the
efforts OF the local state forest fire
associations, and the broader work of
the Western Forestrv and COnserva-
ton Association would not be possi-
BILE.
In the passage of the snlendid work
mans compensation law now in effect
in the State of Washington, the zeal
and disinterested advocacy of the
press was the real dominant
power which forced this meritorious
piece of humane legislation through a
nune too willing leRis ure. Backed
Dy the ambulance -chssiug lawyer. the
,asultv insurance company, which fat |
tens at the exnense of the injured I
workman on one hand, and The imper-
tive necessities of the employer on
he other.
The passage of similar laws in the
ysrious states can only be made possi-
lie through the cooperation of the
country newspapers.
For reasonable and Just taxation
avs affecting every GLASS Of property !