The Washington herald., 1912-04-11
LYECHBURG A GREAT
SHOE MARKET


II you are from Lynchburg. 1t goes
without saying that you are in the shoe
business. Lynchburg is a city Of shoe
makers. Its baseball team is known as
''the Shoemakers." Until about ten
years ago New England was the home
Of the shoemaker, but in 1900 a shoe fac
tory was built in Lynchburg, and since
that time the growth Of the shoe indus
try in the little city has been so rapid
that now IT is the fifth shoe nerket in
the world. its annual output of shoes
amounting to more than 5000, CO., In
fact, two pairs of shoes for every adult
each day is the record made by this ag-
gressive city in the shoemaking game.
The rapid growth OF this industry IN
this city Is not due to any accident or
to chance. but is due largely TO the
energy and enterprise OF her people.
The shoe factories in Lynchburg are
of the most modern and up-to-date con-
struction. with ample light and ventIla-
ton. Her factories and homes are scat
tered over innumerable hills overlooking
the James River. with the Blue Ridge
Mountains in the distance. II has none
Of the Disadvantages of the congested
manufacturing cities of the North and
West, but enjoys every possible advan-
tage, and as the shoe workers enjoy
ideal conditions in the factories, and
are in a position TO rent or own COM
Portable homes with beautiful surround
Ings, Lynchburg has an unlimited sup
ply OF high-class, intelligent. satisfied
labor; therefore il Is easy to understand
why this little city in twelve years has
outstripped. in the manufacture of
shoes, such large and old cities as New
York. Philadelphia, Baltimore, and Cln-
cinnati.
Lynchburg not only enjoys the reputa-
ton of being the largest shoe market
per capita in the world. but she enjoys
the reputation OF being the home of
good shoes Wherever shoes are worn.
wherever shoes are sold, Lynchburg
shoes are in demand. because she has
a reputation of making moth
ing but good shoes. Lynchburg stands
for shoes. and the word .'Lynchburg"
stamped on n shoe stands for quality, a
high standard or both workmanship and
material. These energetic. enterprising,
sturdy, honest people have made for
themselves a worldwide reputation in a
little more than ten years, and they are
proud of being called shoemakers, be-
cause Of the quality rather than the
quantity Of the shoes which they pro-
duce.
The CraddOck-Terry shoe Company.
The fact that Lynchburg stands fifth
in the list Of shoe producing markets
of the world Is due largely to the fact
that the Craddock-Terry Company en-
joys the reputation OF making good
shoes
Twenty-three years ago the Craddock-
Terry Company established I'm business
In Lynchburg as a jobber. That year
Il shipped about $4,000 worth OF shoes. |
In 1900 they built and equipped a shoe |
factory. To-day they are doing a busi- |
ness upward OF sLOOo.OOO. operate five |
factories and two distributing houses, |
IND manufacture more shoes than the
.ntire South outside OF Lynchburg. Their
factories are modern in construction.
possessing every convenience that viii /
end TO promote the interests Of their
employees and make their factory
pleasant and healthfuI place to work
Plenty of ventilation and natural light
md recreation grounds are provided for
he purpose of encouraging physical and
moral development among the employees
Adjoining their West End factory they
AVE established colony for their en-
,loyes, have built homes for them,
which they rent at a nominal figure,
md In many cases the workers are buy
ng the home on small monthly pay
nente Consideration for tka vyorirar hoe
ended TO promote harmony among the
Employees and has eliminated the dis
atisfied state of mind that exists in so
many large factories and has resulted
n a far-reaehing eject on the quality
4 the production.
The craddock-Terry Company have
lways adhered to the policy OF honest
alues in shoes and liberal treatment
( their customers. They are the only