Western Kansas world. [volume] (WaKeeney, Kan.) 1885-current, 1912-01-13
DOLLARS COUNT.
Your Town Should Get Major Part
of What You Spend.
LOCAL CIRCULATION WEALTH

The More Money Left With Home
Merchant the More You Will Have
For Churches, Schools, Etc.-Business
Makes Town; You Make Business.
Did you ever receive a catalogue
from one of the large mail order
houses7 Very likely you have, as they
are sent broadcast throughout the land,
but especially into the small towns
They read nicely. don't they? You are
astounded that they can afford to sell
their goods SO cheap. You wonder how
they can do it Probably, like thou
sands of others, you have sent them
your money and waited anxiously for
the wonderful bargains that you have
selected. Then, again, like thousands
of others, you have probably been bit
disappointed when the goods arrived
and you found you could have purchas-
ed the same thing of your local mer-
chant at about the same price. Then,
too. there was another advantage in
buying at home At your home store
you could have secured a better fitting
color. etc.
Now. this isn't an attack on the mail
order houses They are doing legiti-
times out Of ten give you your moneys
worth. but it has been proved in thou
sands of cases that they cannot give
you more for your money than the
merchant doing business right in your
own community. Why. then. choose
the mail order house to do business
with in preference to the local mer-
chant? Do the big city concerns do
anything for your town? Do they help
out when new improvements are need
ed and every dollar counts? Most GER
tainly not. On the other hand, are the
local tradesmen interested in the well
fare Of your community? They GER
tainly are.
The local merchant has family.
He wants a clean and prosperous town
in which to bring up his children He
pays taxes; he gladly contributes for
improvements; he makes his store a
credit to the town when given the
right support. The rapid and vigorous
circulation of money is as necessary
to the well being of the merchants as
plenty of good blood is to the body
The more money that is spent at home
the more money for churches, schools,
etc.
Business makes the town, and you
L
business without customers, and if you
send your money to the mail order
houses that much custom is lost AS a
matter of fact, there is no necessity for
going elsewhere. The local merchants
carry almost everything that can be
found in the great cities, and if you
can't find what you want it is proba-
bly, your own fault. Give them the
opportunity and they will be glad to
serve you You buy only one bonnet
or dress or suit of clothes at a time,
and what does it matter if you buy it
in large city or a smaller one? Many
times you pay car fare to other cities
and pay higher prices than you would
have to pay at home for the same arti-
Gle.
Did you ever stop to consider that
when you spend your money in other
places all you get are the goods you
buy? When you spend 1t at home you
not only get the goods, but the money
comes back to you in better streets,
better schools or perhaps better patron
age Of your husband, brother or son.
If you will read the advertisements
of your local merchants you will find
that about everything needed is kept
in stock. These advertisements are
generally true, not because the adver-
tisers are any better than other people,
but they can't afford to misrepresent-
The store that advertises is the store
that is known, and the store that Is
known is the store that trade goes to,
and the store that trade goes to is the
store that does the business, and the
store that does the business is the
store that can't afford to cheat