Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1912-04-30

IRIS MIGHTY IMPORTANT matter of selecting
an automobile. Of every buyer knows that But
every knows how to go about 1t to determine
just which car from among the many offered for his
consideration will meet his requirements and afford
him the satisfaction he devouty hopes for atterWard
ARE YOU ONE OF THOSE who ask about the horse
power the hill climbing ability, the riding quaites look
it and approve of the general appearance then ask
the prce-and think have covered the whole grondF
IF YOU ARE then you may be satisfied with your pur-
chase few months hence We say you nay-1f you are
lucky Otherwise you will realize all too late that the
points mentioned while important, are to be had IN
almost any automobile nowadays and are not after all,
the most vital factors to consider.
IF WE WERE ASKED select from among all the cars
on the market to-day, and they were all lined up IN
row for critical inspection would be as much at
sea as you but that we know some things about
automobiles and their manufacture and their career
after they the factory that you layma, cannot
possibly know. And are anxious to give you the
benefit of that knowledge.
BUT AFTER SEEING TEENf-noting points of con-
trast and of agreement in design finish, ct cetera.
would ask other questions-and note very care
fully the replies.
LET US ADMIT before going any further, that we are
prejudiced. Prejudiced in favor of the Studebaker
product Preudiced in its favor because know how
it is made Know about its good points than you
or any else possibly lnow-because we know
as you can't know, how sincerely try to build the
best automobiles possible give Studebaker Gus
toners the best value for the money.
WE'D LOOK EN- ALL OVER-frst. Naturally. And
correctly. The buyer it to himself to all really
reputable and compare them point for point Com
pare points of contrast-and features in which the
several cars agree (Of course would exclude-that
is to say, gnore-the experiments. The new and I'M
tried models We would consider only backed by
regulations of long standing for aside from your own
Judgment, based it must be a merely superficial
and brief examination and demonstration you really
have nothing to depend but the reputation back
of the carr
WE WOULD STUDY THE DESIGN--see if it CORE
sponded with the best standard practice. Appearance
would appeal to US, of One likes to car
that looks than he paid for It Some look less you
knOW-and the majority look at most.
WE WOULD RIDE IN TT-have demonstration
they say And, while would watch the performance
of the motor, transmission and the generally very
closely during that ride would not attach to it more
Importance than it deserved For any car especially
tuned up for the occasion and in the hands OF re-
sourceful driver will do almost unheard-of stunts That
fools lots of otherwise astute prospects.
BUT AFTER ALL THAT-after considering the factors
that any tyro would naturally take into account-we
would ask other and more pointed questions
Questions that would stump eight out of every ten
statesmen and perure another tenth of them to answer
to satisfaction
WE WOULD ASK FIRST who made the car. Not who
themotor aes and other parts. Notwho assembled
them and put his name plate the finished product
but who actually made every part of the from the
raw materials to the completed And we would
exclude from further consideration all assembled
automobiles.
THEN WE WOULD WANT TO KNOW just how many
automobiles each manufacturer made per annun. For
the that question is the to that other
sis it built is it manufactured If made IN small
quantities-say less than 5000 per year-then hand
of necessity enter largely into its making
And would not buy handmade automobile The
hand cannot approximate the accuracy of the machine
No worcnen do work of equal quality. hand
made machine mistake made to fit another
for perfection is impossible by hand.
so WE WOULD EXCLUDE from our consideration those
cars made in small numbers; for the following
First made in quantities better because methods
possible in quantity production that impossible
when making small numbers. And second: would
know that parts of made in small quantities would
be absolutely interchangeable, whereas parts OF
machines made in immense quantities must be
necessarily.
NOW WE HAVE REDUCED the would consider
to a very small number (YOu see, would select our
automobile by the simple process of elimination.