The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1912-04-21

WE HAD HOPED that this season the usual spring
scramble for automobiles would be aye-ted in the
case Of studshaksr cars Ut lssss-but alas fOT well
laid plane
NOT THAT WE ARE coMpLAnJnao-not IN the
from being unpleasant the condition that eonfronts
the Studebaker CorpOrakioa this Spring Of 1st2 Is web
nigh ideal.
THAT Is SPEAKING from q usauzsfacurerss posre q
viow.
BUT FROM YOUR srANDPo1Nr-M Ia different
That's what we wanted to talk aboue-and to advise
you how best to 60 about It to meet the conditions
that obtain and ward off disappointment
HERETOFORE As YOU KNOW there hss always
been tssrnsaiousone might almost say hopcAess
Shortage Of Flanders 40" and EMF so cars
In the Spring months-&he rush season.
ONE OR TWO OTHER MAKES that were popular
with buyers sharsd with TO exszs this paeasar-
able overdeuand. Pieasurshde, but DEMONSTRATING
that For dislikss 10 disappoint many good
friends. Then TOO. vhsn you know you make the
best autoonlles ior the money you isee 10 good
friends forced to accept secord besss.
THAT HAS ALWAYS BEEN TIE CASE wevvers
pov'erless to remedy It The EMF Company was
young. Had made tremendous progress. bns there
was limit to hnancial resources End anyway. FAC
tories can Be equipped osAy about 90 fast Machine
tools can't be wiEhed Into form
BUT THIS YEAR It was different This big fcrty-fve
million dollar Corpors<on feat equA to the task ct
hcrcu tito It was
WITH LIMITED CAPITAL &C It's cornrasuds with
the largest and BEST equipped plants Ia the world;
with an engineering and fnanufaceming organization
second to none; CONTRACTS Tor material placed and
deliveries assured; seesned II our splendid
saies Sorcc would be unable 10 Keep uhssd Of the pro-
dEction Department
AND WE HAVE DONE ALI we set ont TO d. That
Is TO say. estimated that 10000 cars Divided into
$4,000 Flanders 2o's" and 10000 EMF "SVsO,
would surely supply Che demand
WE FELT SURE WE HAD NOT under stiiu,ssedtbe
demand We knew tho unparalleled popularity OF
these famous not only throughout the length and
breadth Of AnsG1ca. bgst In all otor civilized couu-
tries, but
WE TROUGH $1,000 CARS xurld do Some of our
competitors warned It too nnany-tte rest OF
them didn't beAeve we wos3d or couid make that
WELL, WE'RE UP to scaieaule-a few ears ahead Of
it on April 1st and carried over from March to
April orders for g72s cars. Most of them Flanders
DOS
In December, when vvosidbe competitors were sub
sisdng On SHOW balls and waiting for the season. TO
open up the Studehaker plants shipped 5000 cars In
January (irvsrztory month";, 1000.
nv FEBRUARY e200; b March 46o1s and the schedule
for April Ii eO00-and we have said. we are little
ahead of the schedHie.
IN THE WICKEDEST WINTER in fifty years. you'll
recall. You'd have thought that would help By
setarding deand-t did leave other makers cars on
their floors. But seems as If the harder the condi-
tons of roads and weather the more careful people
are about selecting their automobiles
1900 MONTH rs THE SCHEDULE for April May
June. July and August, and wen make them bat as
the little boy said, that's our almighty darndest
WORKING OVERTIME NOyH-and men can stand
only abost much OF THAI. We don't like overtime
at an But we're dong utmost TO keep up with
the dernzn6~sud SIN N sight CT u, tho
breattess.
THERE'S THE CONDITION as it stands today. 1t 10
up to you. What are YOU going to do abOut it7
ANALYZE TT: II means that lot of people going
have to wait foG deliveries and lot win be
disappointed accept some other ear
second best value-for all will not be able 70 get
Flanders '20" or EMF go" cars
IT ISN'T so BAD as Il looks IN way. The shortage
OF Flanders 20s Is apparent than real-kor our
capacity 10 20 more 2es per day than S0s. But IT'S
bad enough And Il shows have again fallen
short OF our ambition, hard have tried TO
realize Il.
WE ARE TELLING YOU THIS because havs
repeatedly asserted to dealers and the public that we
would surely avert the Spring scramble. Now that
we know that We have failed we feel that you
frank statement Of the facts.
OF COURSE IN TELLING YOU we cannot help
telling our competitors also-and very naturally they
win use 1t against us-try to persuade you to buy
their cars on the grounds former years. You
can't get Studebaker Cars-either model" And thatl
be true-unless you beat other buyer to It
WE FELT SURE would be able to supply every
possible customer with a Flanders "e0e-bHt re-
member
OF yos eon1iro for CodIlasxG
nil SSa Osofs foSsoas os0nsobas toetories We iHss