New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1912-05-10
AUTO NEWS Of THE DAY
Growing Demand Apparent for
Lioht Delivery Wagons.
MANY NOW IN DAILY USE
Thousands Needed, However, as
They Are as Necessary as
the Cash Register.

Nu interesting phd~" or tho automobile
business. one which would se"m 10 inli-
cate that this great industry IS stll In lis
infancy, j. afforded by the constantly grow
Ing demand FOR light motor delivery wagons
for groc,rs. bakers. markets, laundries and
other lines Of business iu the smaller cities
and towns a. well rs the department
stores. cypress companies, etc. in the
larger cities. In commenting on the future
or the light motor delivery wagon business
and its Importance, g r. Roddcn. manager
nf the local Stud"baker automobile branch,
says:
Notwithstanding tho large number OF
motor trucks and heavy commercial wag-
ons sold throughout Tn" East during the
last two Years there ar" now 81. 40 light
horsc-drawn wagons used for delivery mer-
chaudlse. etc, IN four Eastern states. most
of which viii eventually De abandoned for
the Hight motor delivery wagon, because
the latter can do this work better and for
less money. When YOU consider that this
same condition exists I'm nearly every other
, community I'm the United States IL Is easy
10 understand why it Will require hundreds
Of thousands OF these wagons To supply the
demand when the merchants once awaken
10 the economy and advantages they AFFORD.
That hundreds 81 merchants already
realize these advantages IS proven by the
numb er that We have already sold them, and
experience has demonstrated that these mcf-
chants have found the light motor dclly-
cry wagon as essential TO their business rs
the telephone OF the cash register. II en-
ables them To extend their field OF opera
ton. gives their customers better service
and reduces their expense Of delivering
goods
The department stores and express com
pauies having large installations OF motor
wagons have also learned by cXperleuce
that the light 1JD-pound delivery wagon ~
important a unit To the installation Of
big trucks ~ the torpedo boat Is to the
fleet of batteshps
There Is no economy In making numor-
Gus special trips with 4 oue-ton truck when
light delivery wagon can do the work
In less time. at Il reduced operating cost
and a smaller investment, and It Is hard TO
lind an installation OF big trucks where the
light motor wagon Is not performing valu-
able service.
In designing the Flanders delivery
wagon the atm was Ia produce o strictly
hlEh grade car lNat We cOulu recommend
and guarantee TO the limit When YOU con-
slider that there are more drop forgings in
this chassis than are used In many 1900
cars: that We use vanadium, 80 carbon test
and nickel chrome steels, and that the varl-
Gus parts are machined to the degree OF ac-
curaCy requl, ed I'm the highest priced cars.
It Is easy To understand why We felt justl-
fled In building thirty thousand OF these
GLASSES to MI 1912 orders.
ITO predict that there will be 500, GoO, COO
invested In light delivery wagons OF less
than a ton capacity by tho merchants md
express companies of this country during
the next two or three years seems at Iirst
glance to suggest Colonel Sellers. But when
you consider that II would require only
5000 wagons at $500 each to amount to
this stupendous sum It is not difficult to
see why such "A prediction Is reasonable.
The conditions and requirements To create
this demand already exist, and all that is
needed to ultimately crystalline these Gle
ments into actual business Is a realization
on the part OF the merchant that he Is
paying from % to 80 per cent more to haul
his merchandise by horse than is neces-
sary"