Devils Lake weekly world. (Devils Lake, N.D.) 1911-1914, 1912-08-30

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Newspaper men are themselves to
blame for many of the erroneous op'
Unions that prevail about the newspa.
per business. Too many publishers
have solicited business as if business
given to newspaper were special
favor conferred without any real valu
given in return. The paper whose
cirlulation is not based on the desire
Of the subscribers to read the paper
for the sake of it's contents will never
have a circulation that is Of any value.
The paper whose advertising business
is not conducted on the basis of CIV
ing advertisers the equivalent Of their
money might as well go out of bust
ness. And the paper that is giving
its readers the value they seek and
that is giving its advertisers the value
to which they are entitled is not a
public charge but a public necessity.
Taking the foregoing, clipping from
the Grand Forks Herald, as a text,
The Little Cup of Gall down the
street, probably made glad and in
dependent for few days by anoth.
er contribution from the lavish hand
Of Paddy Norton, last night lie. 90 a
terrific discharge of filth, abuse and
falsehood, aimed at everybody who
has ever had the temerity to disagree
with it during its checkered and devil
Gus career and vidently intended to
destroy all its enemies as well as all
those who, Indifferent to its success
or failure, have withheld their pat.
ronage.
God moves in mysterious way his
wonders to perform. He undoubted-
~ could give reason for all created
things. Man is beginning now to un-
de,stand the scheme Of creation, he
Is BEGINNING to see that even the
polecat and the rattlesnake have their
uses and fit perfectly into the plan
of the un1rse. But only God, in his
infinite wisdom, can give valid rea.
son.~for the creation and existence Of
the Journal, and only He. who know
eth all. things, knows the sins the
people Of Devils Lake and Ramsey
county must have committed that they
should be punished by such a heavy
infiction. .-.-
It is with feelings of keen regret,
made more poignant from the knowl-
edge that it will hurt the feelings
and perhaps lower the respect and es-
TEEN in which some people have here
tofore held themselves, that The
World approaches the task of remov.
ing the. hide of the Yellow Journal.
First off, The Journal, in its bonn
bastic ,;utterances last evening, claim.
ed to be- a NEWSPAPER, with the
accent on the NEWS. Severty-fve
per cent of the people Of Devils Lake
and Ramsey county are Of the opinion
that the Journal is not q newspaper
but personal organ, used to punish
those (and their name is legion) who
have failed to agree with its editor
and his small coterie Of personal
friends and financial hackers. Com
parison Of The World and The Journal
will reveal the fact that the former
has beaten the latter on an average
of twenty-five issues each month, in
the matter Of news, ever since The
World was founded. So much for the
Journals claim as a newspaper.
AS to its advertising business: The
Journal says that The World,s scav-
enger-like, takes advertising at song
and runs it second, third and fourth
time for nothing" Answering this,
The World pleads guilty to the charge
of taking advertising at rate that is
much too low, but pleads in extenu-
alton that it is forced to pursue this
course by the fact that, low as our
rate ), the rate quoted by The Jour
nal is even less. The Journal has
been established for a number of
years when the World appeared on
the scene and we were forced to take
the rates as we found them. The
World has never been guilty of cut
ting advertising rates, and has lost
thousands of inches of foreign adver-
Using, notably that particular con-
tract with the SELF Shoe company,
simply because it would not bid ad.
rertising down to point where II
was run at Loss, as The Journal did
Now, as to the matter Of eircula.
ton. The Daily World, established
but fourteen months, is printing, mail
ing and getting paid for, almost eigh.
teen hundred copies. In the city Of
Devils Lake alone The World is going
daily into about 500 homes. What
are The Journals circulation figures,
AZ to the question Of indebtedness
The World does not owe one do11a,