The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1912-01-02
BIRTH AND GROWTH OF MOVING
PICTURES.
(Continuedl

(ContinuedD
II In truth the play producing adiuuct
OF the motion picture enterprises OF the
present day is one of the most import.
ant In the maze of detail that is neces-
sary TO reach the goal of success. TO
the business department devolves the
all important task of adding to the ros-
ter OF exhibitors, advertising, etc. but
without attractive and convincing films
the work OF the exchange managers
and hustling business heads of manu-
featuring concerns is rendered futile
In these days OF keen competition they
must produce the goods" and in order
10 accomplish this the producing end
OF the enterprise cannot permit itself
to pause 10 ngure expense in the pre-
raration OF its films
In Europe he photoplay has received
more consideration at the hands Of
lGreat actors and actresses than II has
ON this side OF the water and for that
reason Il has been made possible for the
motion picture concerns TO offer fnan-
cial inducements and have them ac-
cepted, by such artists as Coauelip. |
VINO posed for several films dramas
which now are preserved i'm the vaults |
OF the Coincide Franchise. and Nine. |
Sarah Bernhardt who has appeared |
as Camille before the motion picture
camera and who has promised To do
"LAislon' ard several other dramas. /
The same conditions prevail in Ger
many and in Italy. and American en-.
terprise Is doing its utmost on this
side of the Atlantic TO melt the profess
sional dignity of the foremost actors
ana actresses in the interest Of hum
hreds of thousands who thirst for a
glimpse OF the great stage favorites.
but are prevented by stress of cIrcum-
stances from paying the prices charged I,
by theaters of the first class.
The average patron of motion pic I
-ure theater can have but little con- 7
'eption OF the amount of time, detail y
ma money represented in the course q
photoplay occupying the screen on 4
IN average of from twenty minutes to I
lalf an hour. Costumes specially de- Is
lgned, scenery painted Ia order lines n
nemorized. days of rehearsal neces- n
itating in many instances journeys by
ana and sea, all to be cast aside and II
orgotten as soon as the camera has :
ompleted its brief operation. :,
Vsstness of Business. a
Many millions of dollars are invested D
the making of films and thousands n
men and women are employed i'm d
his end OF the business alone. While r,
here are film manufacturers scattered II
YER all parts of the country. New m
'ork Is really the center of activity in $,
his line of artistic and business en- s.
eavor. Many of the larger concerns il
ave studios in The Bronx, on Long Ell
sand and on the New Jersey side of ci
ie Hudson. and the films manufac- A
'red by these find their way to the ut er
'rrhost corners OF the earth. Each v,
these vast studios is equipped with n,
Tree or more stages on which at all ms
mes there is in preparation a photo pr
ay to meet the demands of the pub vi
:. Then there are exterior scenes lis
be reckoned with, and in order TO tn
Ipply these the players In their cos
mes ana makeup are transported ch
automobiles to some spot where the no
terrupted course Of the drama is taxi La
up under the blue skies, or i'm a at
lzzard as the case may be.
In order to leave nothing undone in
cir effort to provide true "atmos-
ere" In the preparation of photo gi,
lys, several film manufacturers main We.
Loo.