Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1912-05-03

IT'S MIGHTY LGPORTANT-this matter of selecting
an automobile Of course every buyer knows that But
not every one knows how to 60 about it to determine
Just which car from among the many offered for his
consideration viii meet his requirements and afford
him the satisfaction he SO deVouty hopes lor
ARE YOU ONE OF THOSE who ask about the horse
power the hill climbing ability the riding qualities look
over and approve of the general appearance then ask
the prceand think you have covered the whole goudf
IF YOU ARE then you may be satisfied with your Pur-
chase few months hence We say you n1ay-t you are
lucky Otherwise you will realize all too late that the
points mentioned while important, are 20 De nao III
3lmost anv automobile nowadays and not after all,
the most vital factors to consider
IF WE WERE ASKED to select from among all the cars
on the market to-day, and they were all lined up IN
for critical inspection would be as much at
sea as you but that we know some things about
automobiles and their manufacture and their career
after they the factory that you layma, cannot
possibly know. And we are anxious to give you the
benefit of that knowledge.
BUT AFTER SEEING THEM noting points of con-
trast and of agreement In design finish, ct cetera. we
would ask other questions note very care
fully the replies.
LET US ADMIT before going any further, that we are
preiudiced. Prejudiced in favor of the Studebaker
product Preudiced in its favor because know how
it is made Know about its good points than you
or any else can possibly know-because we know
as you can't know how sincerely try to build the
best automobiles possibe-to give Studebaker Gus
toners the best value for the money.
WE'D LOOK EN- ALL ovER-7hrst. Naturally. And
correctly. The buyer it to himself to all really
reputable and compare them point for point Com
pare points of contrast and features in which the
several cars agree. Of course, would excude-that
is to saw ienore-the experiments. The new and
tried models. We would consider only backed by
regulations of long standing, for aside from your own
Judgment, based it must be on merely superficial
and brief examination and demonstration, you really
nothing depend upon but the reputation back
of the carr
WE WOULD STUDY THE DESIGN-see if it CORE
sponded with the best standard practice Appearance
would appeal to of course One likes to own car
that looks than he paid for It Some look less you
knoW-and the majority look at most
WE WOULD RIDE IN IT-have demonstration as
they say. And while would watch the performance
Of the motor transmission and the generally, very
closely during that ride would not attach to it more
Importance than it deserved. For any car especially
sourcefu driver will do almost unheardof stunts That
fools lots of otherwise aStute prospects
BUT AFTER ALL TFIAT-after considering the factors
that any tyro would naturally take into account-we
would ask some other and more pointed questions
Questions that would stump eight out of every ten
statesmen perjure another tenth of them to answer
to satisfaction.
WE WOULD ASK FIRST who made the Not who
made thernotor azes oherparts Notwho assembled
them and put his nameplate the finished product,
but who actually made every part of the from the
raw materials to the completed And would
exclude from further consideration all assembled
automobiles.
THEN WE WOULD WANT TO KNOW just how many
automobiles each manufacturer made per annun. For
the that question is the to that other
's it built or is it manufactured If made IN small
quantities-say less than 5000 per year-then hand
work of necessity enter largely into its making
And we would not buy handmade automobile. The
hand approximate the of the machine
No two worlmen do work of equal quality. A hand
made machine mistake made to ut another
for perfection is impossible by hand
so WE WOULD EXCLUDE from consideration those
cars made in small numbers; for the following reasons:
First made in quantities are better because methods
are possible in quantity production that impossible
when making small numbers. And second: we would
know that parts made in small quantities would
not be absolutely interchangeable whereas parts of
machines made in immense quantities must be
necessarily.
NOW WE HAVE REDUCED the would consider
to verv small number. (You see, would select our
automobile by the simple process of elinination)
a. ~