Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1912-04-27

HAVING ASCERTAINED these things, we would pre-
coed to the still more important points in the selection
of our automobile. We would ask for a list of owners
in our own town-our own ~neighbors and acquaintance,
and friends Of our friends. And We would see them all
personally. Ask about the car; how it performed on the
different kinds of roads and in varying weather. Ask
about its power and dependability. And finally, we
would inquire carefully as to the treatment accorded
each customer by the manufacturer or his agent.
SPEAKING OF AGENTS.: Dealer is the better terrn)
We would go further and ask whether, back of the local
dealer was a branch or merely a jobber. A jobber, you
know handles a certain product this season. This season.
Get that? Next season he may, and probably will be
handling a competing car. 1t will be necessary-or
he will think SOTO knock" the one he is selling now.
And the easiest way to do that is to neglect it and its
buyer.
ONE CONCERN-STUDEBAKERS to be exact-have
thirty-six branch houses located in as many important
distributing centres all over this continent-Canada as
we'll as the U. S. There we go again! Constantly
reverting to ourselves. And when we are trying so hard
to be impartial, tooD
NOW WE HAVE, ELIMINATED ALL but three or four
cars from our further consideration. We are speaking
now of cars in the price-class of Flanders 20" and
EMF 80 which is TO say cars selling from 1000
down to $500.
PRICE OF FLANDERS go is $500 at the factory and
of course there is no other car at a lower or even at
that price that compares with this wonderful car at all.
And though EMF 80 sells for only 81, 100 you will
find it is damned by all dealers selling cars UP to ST. 600.
In other words it is their strongest competitor, just as
Flanders 20" is the bette noir of dealers who have 5000
and 1000 cars to sell and who have to argue that they
are just as good as Flanders 800
THAT REMINDS US. Recently we heard of two in
genious ways to make the rival dealer tell, between the
lines as it were, which cars he really considered best.
Here they are:
ONE RESOURCEFUL BUYER made it a practice to
watch, while he talked with the various dealers, and see
which car they all knocked. He says the first car they
attack is invariably the one that pushes them hardest
in competition. He bought an EMF 49," (But, Of
course, that is aside from the story)
THE OTHER, A PSYCHOLOGIST adopted this plan.
He assumed that the car he was looking at was the
best in the world-to avoid argument with the sales
man. Then he asked which car the salesman considered
next best.
HE BOUGHT A FLANDER "2o"-now this isn't preju.
dice. 1t is fact.
WE'LL, WHAT WE HAVE LEFT after eliminating the
cars that cannot measure up to the standards we have
set-standards which are the only safe ones on which
to base a purchase that involves as much money and
means so much in pleasure, or the reverse, as does the
selection of an automobile?
WE HAVE, STUDEBAKER CARS-Flanders go" and
EMF 80 each in its own distinct class. And we
have only these because-because in addition to passing
all the tests enumerated with 100 per cent. to their
credit, they possess that additional advantage which no
other cars enjoy-they are backed by the name and the
reputation of Studebaker's.
WE HOPE WE HAVE HELPED YOU to select the right
car. The one that will give you the most for your money
in the first place and the most service and satisfaction
at the least cost afterwards. If you apply all the tests
we have suggested your decision will be the same as
ours-Studebaker 20" or "30'-according to YOUR
needs and your means.
JUST A WORD ABOUT DELIVERIES. We receive many
letters from good friends in about this vein: Would
order a Flanders 20" but competitors tell me you are
so heavily oversold | may not get it till July. Tell me
the real situation" Here's our reply:
WE WARNED YOU in our last ad that tardy buyers
would undoubtedly be disappointed. We cannot alter
that now. Tried to get ahead of orders in April but,
bad as the weather was we only managed to keep abreast.
Can't hope to do more in May. But that doesn't affect
buyers who are alert to the condition. Only the tardy
ones will get left. You can get G car-if you hurry. See
your local dealer today and he can most likely fix you
up for an early delivery. And if you doubt his promise
just drop a line to us at the factory and we will tell you
whether he can positively guarantee you a car on the
date he says. Nine times out of ten he is telling you
the truth-thats the kind of dealers we have mostly.
But don't delay.