The Eureka sentinel. [volume] (Eureka, Nev.) 1902-current, 1912-08-24
PLAY THE GAME ON THE LEVEL
Successful Foundation of Every
Business is Just Plain Old
Fashioned Honesty

1 wy cdiQ tuc DublUtBk DOCTOT
to the young man just starting out,
don't let any man, woman or child let
you believe for a single instant that the
very foundation of every successful bust.
ness Is not plain, old-fashioned honesty
Not the best policy brand OF honesty,
not the sort of honesty that is practiced
when the customer Is looking and nor
the sort Of honesty that requires wa ch-
ing, but just the ordinary sort of honesty
taught In the Sunday schaols.
Public opinion il the most tremend.
ous, overpowering force there is IN tht
business world. Ii settles the greatest
questions in the nation, and even the
questions that arise between nations. L
tries aud condemns criminals before the
Courts meet aud set les mems credit in
the banks before they apply for loan
This same force will ruin or build your
business for you; and If you are plain,
old-fashioned and honest. you will have
1t working for you day and night. AS
the safest investments pay the smallest
interest. 50 also the safest business
methods orinR the slowest returns; but
when a man has built his business edi-
fee on the solid rock of honesty. he can
weather financial storms that will sweep
away the fragile, temporary structures
that lack this solid foundation.
"The rights of the public cannot be
ignored with impunity. They are en-
titled to a square deal when they spend
their money; and the slightest deviation
from it will wreck the man who at
tempts it. There is no better axiom
than that OF Lincoln.when he said. 'You
can fool a part of the people all OF the
time, you eau fool all of the people a
part Of the time. but no man has ever
fooled all Of the people all Of the time.
nor has he. Nemesis. the god Of Conse.
queDces. will get you in time. Any
will reap crop of consequences which
will make his bank account look like
pin pricked toy balloon.
That which is crooked cannot pre-
vail. George Washington declared.
The mass of our citizens require only
to understand a question to decide il
properly which is no more than a con-
firmation of the statement that honesty
stands for success and chicanery for dis.
aster. This creed Of the father Of our
country has been proven by history. IN
politics aud business, and will be con.
tiuually confirmed till rank grass grows
in Wall Street aud the owls roost in the
Bank Of England.
Honesty in the advertisement in the
daily press, honesty in your representa-
tions of quality over the counter,
honesty in weight aud measure. honesty
in delivering the same quality of goods
purchased and honesty in delivering
promises-all these are as needful as
honesty in making change. for the mer
chant who varies any one Of these is as
much thief as the short change artist
who followed the old time wagon circus;
aud as this individual has been elimi
mated by society. so also will the mer-
chant be eliminated who varies one
hair from the straight line of common
Sunday school honesty.
1.-The public as whole is honest. The
crook is the rare exception; and these
honest people expect, yes. demand,
honesty in those with whom they spend
their money Thickness on the part OF
any business man will bring down upon
him that bitter contempt from which
nothing on earth can rescue him. The
moment he steps asiie from the raight
and narrow path of honest dealing he
places him beyond the pele of the regard
of honest people aud public opinion will
condemn you, and when public opinion
once gets down on you, you could not
pry it off with the thigh bone OF u can
tilever bridge.
"Play the great game OF business on
the level and you will win, because the
whole world will be behind you. A
small boy complained to his father that
he could not pull the weeds in the garden
because the whole earth was hitched to
the other end of them. and the man who
builds a business on honesty has the
whole earth behind him."