davidaulloa/AmericanStories huggingface dataset:
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10
DROP ALL AID. SCHEMES
Laporte (Ind.) Merchants Sign Agree
ment TO Patronize Nothing But
Newspapers Hereafter.

Merchants and professional men of
chants association, to the number of
over so, have signed an agreement,
In which they bind themselves not
to patroniZe any individual scheme OF
advertising other than those offered
by newspapers of Laporte county or
bona flde publications. In the office
or place of business of every signer
of the agreement a card has been
posted setting forth the agreement
and being explanation sufficient to the
advertising solicitor why 1t is impos-
sible for him to do business with men,
bers of the Merchants association.
The text of the agreement follows:
I'VE. the undersigned business and
professional men, do hereby agree
among ourselves and with the Mer-
chants association of Laporte, that
from and after April 1, 1912, we will
positively refuse to patroniZe any in
dividual scheme of advertising, other
than these offered by newspapers Of
Laporte county or bona fide publlca-
tons
Program advertising, donations,
tickets and all such similar schemes
that have been the cause of 50 many
unjust demands upon us are especial
" referred to in the above agreement,
ard from the date mentioned We bind
ourselves to the agreement, signed
herewith, pledging our word that no
such scheme will be aided by US. eth
err individually or collectively, unless
the same be first endorsed by the ad-
vertising committee OF said Merchants
association of Laporte."
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10

The four-year-old had taken his re-
proof in a gratifying spirit, had ad'
mitted his fault, and sued sweetly for
pardon Encouraged by his receptive
attitude, his mother ventured to add
a few general ethical truths; but with
the first hint of transition from the
concrete to the abstract mild re-
sentiment dawned in his eye.
Mother" he demanded, respectful.
IL but firmly, when is this con-
versation going to stop!'-Harper's
Bazaar.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10
DON'T BE. AN IMITATOR-
ORIGINALITY WILL WIN
BY BERT M. MOSES,

President Association of American 40
vertisers.
Roughly speaking, should say that
more than half those who fail do so
because they Try to initiate somebody
who has succeeded, and this is par
ticularly true in advertising.
Just the minute the word goes along
the line that man has succeeded IN
some advertising plan, that minute
dozen or a hundred imitators spring
up.
They try to copy his plans, and imt-
tate his packages, his advertisements,
and his procedure generally.
They do not seem to understand
that success Is not SO much mat
ter of plan, or of copy, or of medium,
as it is a matter of personality. and
sometimes even a matter of chance.
1t is not given to the human family
to look into the future far enough to
see what the public is going to do. be-
cause the public is the most tickle
thing on this earth.
A man who comes along and pro-
notes something that the public
takes to" is heraldede as a wise
guy" or a man with wonderful intui-
tive proclivities.
If he promotes something that the
public rejects he is set down as
fool, sometimes preceded by an ad-
jectiye.
/ am willing to admit that one man
can do whole lot more than anoth-
er, but / will not admit that any liv-
ing human being can say in advance
what any certain line Of advertising
of any certain article is going to sure
ly do. We must simply take our
chances with the rest, and follow the
three or four set rules in advertising
which are so broad and general that
they can be said to apply not only
to advertising, but to every human
endeavor.
One of these rules is that perma-
nent success comes only from truth
telling.
1t comes only when promoting an
article of merit for which there is or
can be widespread use.
1t comes only when promoted by a
man who believes in the article, and
who takes a pride in keeping up its
quality and in dominating the field.
1t comes only by adopting forms of
advertising which reach the most peo'
pie at the least cost, chiefest of which
is the evening newspaper.
1t must be advertising that creates
e favorable impression and stimulates
desire to buy.
1t doesn't make any difference
| whether the field is apparently all
ready fully taken up with articles OF
competing nature.
1t doesn't make any difference
whether somebody else has tried prac'
tically the same thing and failed.
1t doesn't make any difference
whether everybody says such thing
| is impractical or not.
. If the right man comes along at the
right time with the right article, and
| does the right sort of advertising, he
| is going to win out in spite of Hades
| high water, and court injunctions.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10
Had TO Acree With Gladstone.

In his "Recollections of Court
Pointer" Mr.. Thaddeus relates that
when Mr.. Gladstone sat to him at
Florence he was accompanied by Mrs,
Gladstone, who whispered TO me as
she entered, Above all things, my
dear. agree with him in everything he
SAYS" This true story might be
capped by the remark of one of Lord
Beaconsfields' characters in "Endy-
mien" that IAN agreeable person is a
person who agrees with you But
one would like TO see what Thaddeus
thought of Gladstone disagreeiug.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10
UnprofjtabIe ADVERTISING

There are two kinds of advertis-
ing that do not pay-dishonest adver-
tising and advertising that isn't lived
up to-" says Jerome p Fleishman in
the Baltimore Sun by not living up
to advertising | mean not backing it
up with service to the customer
something that every advertisement
implies and something that every read
er of advertising has right to ex-
pect"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10
Didn't Fully Understand.

A New York judge went over to
ireland recently and met the brother
of TON" Costigan, well known dis
trict leader in one wing of the Democ-
racy. The Judge told Toms" broth
er in Ireland all about what a great
man tom" had become, about his
popularity and influence, devotion to
politics The brother. instead of shar-
ing the judges enthusiasm. looked
anxious. Before you CO." said Toms
brother please satisfy me on one
point. isn't all this attention to
politics interfering with my brothers
business?"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10
The "One-Time" Ad.

The "one-time" advertiser abandons
the field right after the sowing. and
the weeds of public forgetfulness grow
over his immature plant. To be sure,
there are exceptions to this rule. Some
"one-time" advertisements are highly
productive. Just as some seeds yield
crops hundredfold with practically
40 care or attention having been be-
slowed after the planting However.
these only prove the rule.-yohn A
Reddan
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10
GETTING Even.

Mrs. Much-wed-Henry, I'm not go
ing to put up with this bit longer.
I'll take the baby and go away to
mothers.
Mr.. Much-wed-Yesh, an III take
the jewelry and 80 away TO uncle's.-
Pail Mall Gazette.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10
a Quarter Century

Before the public. Over Five Million Free
Samples given away each year. The con-
slant and increasing sales from samples
proves the genuine merit of Aliens Foot
Ease the antiseptic powder to be shaken
into the shoes for Tired, Aching, Swollen
Tender feet Sample free. Address, Allen
s. Olmsted, lie Roy, N. Y.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10
ASSUMING That,

Brown-What reason have you for
hating Blank?
Smith-Wen, you see, he's a relative
of mine, and
Brownies, yes, | know, but what
other reason?-Harper's Bazaar.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10

"One ought. every day at least, to
hear a little song. read good poem,
see a fine picture and, If 1t were pos
sible, to speak few reasonable
words"-Goethe.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10
Miqht Not Get the Children.

A young lady of ten was discussing
her future with her mother.
Yes, momIffie." she said. Il shall
get married and l shall have four chit
dren."
That will be NIGEL" commented the
mother.
mol" continued the young lady
after a minute or two of deep thought.
Maybe | won't have four children.
/ might marry bachelor!"-Saturday
Evening Post.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10
The Rurco Game

You can't fool all the people all
the time
You don't need to; If you can fool
half of the people some of the time
you can make good living.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10

To remove nicotine from the teeth,
disinfect the mouth and purify the
breath after SMOKING, Paxtine is a
boon to ALL At druggists, 25c box
or sent postpaid on receipt of price by
The Paxton Toilet Co., Boston, Mass.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10
An Ananias.

&c. w. Smith says he loves to live
In the suburbs in winter"
."Humph! And the rascal was born
on Washington's birthday and named
after him, toc"-Judge.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10
Sure Thing.

do you believe she will love me
long?"
well, | know she won't love you
short"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10

anu Rue oHs LUIGI HOT CHIP
peel or rub off. Is Beautiful
Colors and -
Viii our Color Plans
YOU can early haze The
most arfi5tie home in Jour
aeighb0rhood.
Send for our FREE BOOK
Full-5.lb. pkg. White Soc.
Regular TiLts Sc.
Alabastine Company
5s GfsndyilIe Road. Grand Rapids. Mich.
New York City. Desk G. l0i Water 81.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10

Don't make shipwreck Of your health when
q course of Garfield Tea can cure you Of
indigestion.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10
Where the Leak Was.

Boarder carbohydrates a ru-
NOR afloat-"
Mistress-Jennie. turn off the water
in room 4!-Judge.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10
Stop the Pain.

The hurt of burn or a cut stops when
Coles Carbolisalye. is applied. 1t heals
quickly and prevents scars. ESQ and Soc by
druggists. For free sample write TO
W. Cole & Co., Black River Falls, Wis.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10

When the nervous man reaches the
top, he is apt to look around for the
fire escapes.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10
20Pretty
Rooms
in this
F r E E
BOOK

don tyou want to see theml
Peep into other peoples new homes and get
the latest ideas for your oqvn decorating. Our
book tells about the FREE Color Plans our
expert designers will send you for any rooms
you wish to decorate. You will be glad to
know more about
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10

Many a man is kept busy during his
spare time in explaining things to his
wife
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10

A pure, mild and potent laxative, Garfield
Tea All druggists.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10

Mrs. Wfnsiow's Soothing Syrup for Children
teething, softens the gums, reduces inhamma-
ton, allays PAIN cures wind collie 25c a bottle.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10

If woman's Judgment is bad she
trusts her intuition
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10

Tell your troubles, and your friends
will see 10 it that you have plenty to
tell
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10
XIII The Flies Now and Prever

disease. A DAISY FLY KILLER will do 1t
Kills thousands. Lasts all season. Is cent?
each at dealers or six sent prepaid for 81 90
II. sOMERS, $50 De Kalb Av., Brooklyn, N. 7
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10

The Beautiful WnfI Tint

20 exquisite in color and quality Is used In the mos
expensive modern homes though II costs far les, than
wall paper or paint Kalsomine colors appear harsh
and crude beside the soft-hued Alabastine nts Goe
uTthes on the walls and 10 easiest to Full direc
tons on every package-simply mix with cold watel
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10

No, Cordelia, the grass widow is
anything but green.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1912-05-10

Didn't Want Him to Laugh.
Hewitt-You would make donkey
laugh.
Jewelt-Cut out your hilarity.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1912-06-30
The "Unon Of If Stars IN The FLAG Which Dies 90 July
The UnlOn" Of If Stars the FLAG Which Dies July
Admission of Arizona and New Mexico Makes IL
Necessary a Rearrangement of Stars n
the Banner Which VIII Become Off
cial on the Approaching In "
dependence Day.

custom houses, department buildings. en-
bassies, consulates and whatever other
government offices aside from the mill
tary, come from this small shop In a
Washington side street which is presided
over by venerable flag maker by the
name of Copeland
1t was from this small shop that the
largest official flag that was ever made
came. This flag hangs in the Postoffce De-
partment at Washington This great build
ing is constructed about a hollow square,
at the bottom Of which Is the glass
rooted floor space where mail is handled
Above this areaway rise nine stories OF
masonry. inclosins the hollow square In
the middle of this hangs the great flag
reaching nearly the height and width Of
it. 1t is solitary and alone, with only the
masonry as a background. 1t is hung so
impressivcly that people come far to see
it and the idle passerby Is often brought
to attention and stands in unconscious ad-
miration.
This flag is 20 feet long and &c feet
inches wide The stars are more than
foot in diameter. II required four hun
bred yards of bunting to construct It, 1t
is the only flag Of its kind and size that
was ever made
Ever since Americans learned to love the
Stars and Stripes there has been Contro-
versy as to the origin and subsequent his
tory Of the flag. The War Department has
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1912-06-30

February H. 177S, the first salute ever paid
TO the American flag by foreign naval YES
sells
The flag of the United States remained
unchanged for about eighteen years after
its adoption BY this time two more states
vermont and Kentucky had been admit
ted into the Union, and on January l3,
1884, Congress enacted:
THAT from and after the first day OF
May, 1926, the flag of the United States be
fifteen stripes, alternate red and white;
that the union be fifteen stars, white. In n
blue field.
"Ths flag was the national banner from
1875 TO 1918, during which period occurred
the War of 1912 with Great Britain.
by 1918 five additional states Tennessee,
Ohio, Louisiana, Indiana and Mississippi
had been admitted into the Union, and
therefore further change In the nag
seemed to be required.
After considerable discussion in Con-
gress on the subject the act of April T.
1875 was passed, which provided
'First-That from and after the 4th day
OF July next the flag OF the United States
be thirteen stripes, alternate red and white
that the union have twenty stars, white in
blue field.
'second-That on the admission Of every
new state into the Union one star be added
to the union of the flag, and that such ad-
dition shall take effect on the 4th of July
next succeeding such admission
THE return to the thirteen stripes OF the
III flag was due, in measure, to a rever-
ence for the standard of the Revolution,
but 1t was also due TO the fact that fur
Their increase OF the number of stripes
would have made the width Of the flag out
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1912-06-30

recently sought to settle all the moot ques-
lions by selecting a specially fitted indlVid-
nal having him ferret out the facts ana
publish the sketch Of the flags history
under the authority Of the department. THIS
expert on flag history is Charles EBERT
one-armed veteran OF the civil war; III
his sketch Ebert says:
THE American Congress, in session at
Philadelphia, Pa, established by It's reso-
luton Of June IA. 1777, national nag Tor
the United States % America.
1.-THE resolution was as follows:
Resolved, That the flag of the thirteen
United States be thirteen stripes. alternate
red and white; that the union be thirteen
stars, white in a blue field, representing
a new constellation
although nearly year previously. July
4. 1776, these thirteen United States had
been declared independent this resolution
Is the first legislative action recorded relat-
ing to a national flag for the new sover-
eighty.
1.-THE use Of the thirteen stripes was not
a new feature as they had been intro
duced On alternate white and blue) on the
upper left-hand corner OF standard pre-
scented 10 the Philadelphia Light Horse
by its captain in the early part Of 177b. and
moreover the union flag Of the thirteen
United Colonies raised at Washington
headquarters, at Cambridge, January 2,
1776, had the thirteen stripes just as they
are this day, but II also had the crosses
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1912-06-30
MADE OF BUNTING.

The impression IS abroad that the officit
banners are silk. No poet ever wrote q
other than silllen folds i'm his nations en-
blems. Yet there are almost no sllke
flags. Neither are they cotton, as migi
be guessed upon a second chance. AS
MATTER of fact, they are made Of buntin'
"all wool and a yard wide" and valued Il
% cents per. regardless Of bargain day|
The white Of them makes flannel trousel
Of a high order and great lasting qualite|
The blue Of them would make the best so
OF outing skirt But it would make no ru'
tie as a petticoat. for It is the material Il
the plain people.
There is good reason FOR the use OF nal|
mel IN the flags A flag made OF cotto
would flap over and stick to itself whe
II rained. as would one Of silk. Elth'
would be little more than a string in wi
weather, and it would be as sensible
make a bathing suit of these materials Il
a flag. But flag of wool will still unfu|
itself when drenched with rain. II Will
itself to pieces less readily than do 9th
materials, soils less and is generally utill
tartan and economical. 1t has demo-
strated its superiority on many battll
fields TO be sure, the regimental flag I'll
parade occasions is silkcn and greatly b|
tasselled. but this Is for show alone all
so greatly I'm the minority as to be hard
worth mentioning. All the others are wool
The bunting of the flags Is bought by I'll
government i'm great quantities direct froI
the factories. Ii comes not ready stripe
but with the COlors I'm separate rolls. TIL
is the form In which the contractor receiv|
it, In the shop it is cut into strips II
the body of the flags and rectangle
blue Is cut out as a field for the sta.
These stars are cut by machine from I'll
white bunting. Then girls begin stitch
together the sixty pieces that 90 into n
making OF a single official flag. Seams a
double sewed to resist the Winds and 4
ends which flap are protected by a mu
reinforced hem. There is nothing very col
plcated about the whole process of mani
facture. The flag thus made OF separaI
strips unravels much less rapidly than dc |
one of the whole cloth. and consequent
lasts much longer. The manufacture
flags is largely a question OF sewing m |
chimes and girls for the plain ones, but I
great varieties require much knowledge a
skill In cutting, and on the better flags
embroidery work is labor for an artist
The making OF the flags for the navy
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1912-06-30
ERRORS IN THE FLAG.

mo act has since been passed by Con-
gross altering this feature Of the flag, and
II is the same as originally adopted except
as 10 the number Of stars in its union.
In the war with Mexico the national
flag bore twenty-nine stars in its union;
during the late Civil War thirty-five, and
since July I, 1908, forty-slx stars.
in none of the acts Of Congress relat-
ing to the flag has the manner of arrang-
ing the stars been prescribed, and in con-
sequence there has been a lack Of uni-
formity in the matter, and flags in use
by the public in general may be seen with
the stars arranged in various ways.
The early custom was to insert the
stars in parallel rows across the blue
field, and this custom las, II Is believed,
been observed in the navy, at least since
ISls at which time the President ordered
the stars to he arranged in such manner
on the national flag used in the navy
In the army. too it is believed the stars
have always been arranged in horizontal
rows across the blue field. hut not always
In vertical rows. the effect. however, beins
about the same as i'm the naval flag.
thereafter there will bc no difference ir|
the Arrangement Of the stars between tho
army and navy. AS an agreement has beer
arrived AT between the War and Navy de
partments on the subject"
An absence of reliable knowledge will
relation To the flag has caused many IN |
dicrous mistakes to be made. In the CAPT
tol Building at Washington is a picture b'I
the artist Leutze. who was a friend of Lin
coin and whose son, Commander leutze,
now in charge Of the Brooklyn navy yard
This painting is Of Washington crossini
the Delaware. Historically IL will be re
membered that this event took place o.
Christmas night. l776. The resolution estah '
fishing the stars and Stripes as the nationa
flag was not passed until June u, IN TIL .
crosses Of St George and 81. Andrew wer
i'm the corner of Washington's flag whe
he crossed the Delaware I'm this painting
however. Washington is represented a
bearing the stars and Stripes across TN
ice-bound stream.
Another famous painting that hangs !
the Capitol is that Of Perry fighting hi
famous battle Of Lake Erie. The fla
shown in this picture has the regulatio
thirteen stripes. As a matter Of fact, tn F
American flag Of 1915, which IS the date
the battle, had fifteen stripes. So is th .
national emblem incorrectly done In two
the great paintings that hang in the ns
tlonal Capitol itself.