The Washington herald., 1912-10-10
Is BETTER
nTTED FOR JOB
Gasasiass 4 Tsnipine ASpssl
skSlll p Edited by
Wousa.
D rRANCDs sllAFFER.

" EAA0O - 08ARS 1DSs ~ :
In the New York Gun . few days aso
there Appeared IN, eAvsftissment which,
quite surprised ard startled some Of ~
rsadsrs, though Il y hard 70 tell just Why
|it should have done either. since n vas
well In line with aacisnt prscedeut
II was an urgent call for - young man
who better than anyone else can nu the
Job Of manaxing. editor Of an established
woman's makaSine."
The magazine IL devoted l4rgeiy TO
fashions. and Il assures the public that
It already II blessed with des3oners. u.
Illustrators, and wRiters a-pientx. but that
II needs an editor With IDEAS. And the
man for whom II - looking must have
peculiar experience and the ability TO
feature every possible opportunity at
forded by the subject Of Somens
clothes"
When this young man with ideas v
found. there Will be . big future await
ine him. "a national reputation and Q
large salary" % the advertisement says
Ineeasrsoss, lAea.
A man to feature the subject Of wom-
ems clothesA
An editor to send his ideas abroad TO .
million women, IDEAS largely revolving
about the qAsstions Of what women shau
wear and how they shall wear II?
And when there is an occasional de-
parture from the realm OF dress, stu Q
mans viewpoint. . mans WORDS ana z
mans way?
And yet-do you know that there il .
smile on the lips of the average man
when he pronounces those words. wom-
ans magaxine?
Possibly 1t is q bit foolish. but a.
the wording Of that advertisement was
read, the, requirements and all. ! was
nightly Impressed with the amasing
conceit of the proposition. II II not At
all new. the woman's magazine witn
man At the helm, trying his best-and
sometimes q mighty poor best It is-to
stretch his viewpoint to please himself
and women. Atoo.
From every angle he discusses wom-
ans dress, and. having disposed OF mat
tiers sartorial, he dips his editorial pen
farther down and treats Of subjects sup.
posedly dear to feminine hearts One
man to q million wonen! He talks OF
life, as women lead II. Of AL its com
plextties. all its troubles and its pleas
ures; then recreates in the pleasing at
mosphere OF afternoon teas and evening
functions. He decides upon the literary
feast they want, how much hction. how
little or how much OF everything else
this young man with ideas' determines
all.
And sometimes, indeed quite often. he
is a sorry, dismal failure.
For, after all. he 10 just man. Win
a mans experience, mans training.
his viewpoint. his judgment and his long
Cherished notions. And how can ne De
expected 10 have learned all about HIM
self, his wants and needs. his manner
of dress, his choice Of reading and his
proper sphere, and then to turn around
and. better than anyone else. enter
tain, enIiyhten and impress womankind!
I would like to suggest to that ad-
yertiser for q young man with ideas
that he might better search the field
long and well until he finds young
woman with Q clear title to the ability
10 reach q million women from the
standpoint Of their own ambitions. their
own ideals and their own destres.
should De wonan's work.
The best, most readable and most ver-
satile womah's magaxine I happen 20
know is woman-edited; and some day
they will all wake up to the fact that
IL 1t IL deemed necessary, advisable or
good business to publish a magazine to
appeal to women alone II IL equally
necessary, advisable and good business
to prepare 1t from the woman's stand
point For many of the ideas that mas
querade as women's views Of themselves
are enough TO make the whole world OF
women weep or broadly smile. as they
arc impressed.
We hear a lot about the man-sphere.
the woman-sphere, the man-attitude. the
woman-attitude and the great high fence
that separates them. yet men assume to
write about women's clothes, to formu-
late their ideals, to meet their reading
ambitions and to sway their minds.
And 1t would be quite refreshing. a.
an experiment. to act upon that old BE-
lief. to depose long-established men with
ideas'' on women's magazines and try
their sisters their daughters or their
wives
Then we might really learn woman's
viewpoint. her wishes and her ways.