davidaulloa/AmericanStories huggingface dataset:
The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1912-04-05
FARM SALE ADVERTISING
Money Invested In Newspaper Pub.
llelty 10 Sure TO Bring Good
Returns.

NO' more 'han one third OF the
rura. pubic sales are properly Hdyer.
'ised ind You ever calculate the
amoun Vi money lost every year by
he owners falling 10 carry On an ex
tonsiye advertising campaign for
their sales \ few dollars more
spent 'or newspaper space would give
large returns
The average publicity snnrt made
by the average man eager 10 sell out
Is weak He has II few sale bills
printed, and ne runs the same copy IN
the Iocd. paper. That end the cam
paigu That IL poor management
The more extended the publicity the
.aIgeI N!Il Je the crowd and the
prices uaIally vary with the sizo OF
he crowd \ farmer, especially . "a
i've STOCK a would drive 70 miles
10 attend d sale where stock that he
needed was 10 be sold Hence II Ii
obvious mat extended newspaper sd
yertislng II important. Sever spend
Iess han ego Ia newspaper space. ana
n the sale II a large one II viii pa
to spend d larger amount
II you are Il specialist. and handle
some special line, such as rne nOg-
or cattle. newspaper advertising is al
sOlutely necessary 20 success And
don make The mistake OF ad yertisinE
only when YOU nave something for
sale II you handle Duroo-Jersey
hogs. and have no hogs for sale nov
but will have IN the spring. put II
card Ia your paper and tell the peopl"
about Il II YOU don't. they will look
up he nOg breeders IN the classified
columns OF their farm paper and SEM
en- 10 he man In the other end OF the
state who believes IN publicity. II
you nave something 20 sell, don't le'
the people forget II won't pay.
Newspaper advertising. when NIX
ured on the basis ~ he number OF
persons YOU eau reach and the results
you can get, 10 cheap Money spent
In This the VIII bring greater results
nan any other form ~ advertising
The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1912-04-05
WHY ADVERTISING.
SHOULD BE STEADY
BY VIM. c. Freeman.

w ~ wv
There 10 a great difference OF opin'
Ion on the question as to whether =
company should advertise VI not when
business Ia ut high tide
Hugh Chalmers was recently asked
by his associates why he continued to
advertise when his compsuy's output
for a year ahead was provided for He
said
When my company faced the fact
thai Wa we're Far overaold and stiIl
desired 20 keep NJ MI aggressive al
yertising campaign. as Asked why
In the world ! consldcl III II necessary
to advertise | told 10, company hat
We were not In busii rss for today only
We we're IN BUSH css 70 atay, ahd
that tomorrow and the DAY after were
very real factors IN our permanent
business success II We intended 10
today. | told them hat advertising
was n prime essential
In every community he ADVERTISING
represen alive meets the merchant
who SAYS u am doing all the bust
hess possibly csu 80 ,hers Is no
seed Tor me to advertise
recall All experience Of my own
with a merchant who VAS on he crest
VI the wave He had been spending
tlO0. oO0 ct ~thereabouts IL Advertising
and his business WAS going along
sWimmingly lie suddenly decided
tk., .Iy.vsI.tA. tau. a. aNfaHaa aD
he commenced 10 car L down and
down aud then used irregular copy In
he newspapers
After II period ~ about six months
the business commenced TO sho"
signs OF falling on Ills managers pro
tested abou, the advertising pol
ley. but the merchant was very stub
born and stuck 20 Il
He said that b. had been Ia husi
ness 4 great many years that all the
people IT, the community kne" all
about that Il Mas he fault OF
the managers that The business VAS
not going forward and not because The
Advertising Was stopped
He changed managers from time To
ame. but the business has grown
steadily less until now the total Il less
han 81 GOT. UOu annually whereas re
call the time when Il was nearly
81. OUu. 600 II year. and It Is just hang
Ing on By IT, eyelids
4 merchant cannot srUrd to stop
Advertising. even after he has estaO
liahsd a big business
The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1912-04-05
Advertising and Cost OF LlvIno.

II is n ~rallacy 20 Say thai advertl-
ing increases the cost OF living "A.
yertislng lowers the cost of living IN
that larger sales decreas" he cost ~
production Advertising IA its orig
inal form OF salesmanship tends IN
the long run 10 make the cost OF Iiy
ing more reasonable for the ayerag,
human being Advertising enable
The manufacturer 20 give a better qua
ity OF goods Al a lower price than H.
could n his advertising had not littsd
him out ~ the rut al ruinous com
petition ana standardized his article
OF merchandise
The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1912-04-05
WEALTH WAITING TO BE CREATED
All Else Should be Made Secondary TO
work Of Realizing Upon Vast Ma.
tnral Resources of the state

" nc" SPiiU "i progress an" Ih'''"t'"'
development h'> appeared 40 me i'
eos N"II'N ana ''hdltl"hN ave '' pres
'ht m"'' ""'""'"RlnR 'h'" '' any ''"'
''h'" ! nave ave" W We" "'\''"'
al" former Governor h"''''' '' l'
german Wh" t. III Albuquerque I'' 20
i"" da'S looking after business matter
ana \I'li'hg tt'rnn>. Governor lI'S"I
man "''''h'> y" ''>'u>> I'.l.''> "' i"
hI''al CONDITIONS
nav" n''h 10" '"'N i'''"'". '""
'"" deeply 'hi't"Nie" ~ rae "'" mar
''tet OF development 'h'' '' coming Ut
our section "i The state Z" pay au' a'
''h''"" u" l"I''''"I matters "I '' 'h'''
mn's "t '"'m' ne SAID We nave
much more serious things n" 'hinN "i
III We" MeN''" 'hesr d'N, 't'u I'I''
cal 'PnahhIes ana r%"Il'''"i 'mhl''"h>
'h' m"N' important 'h'"G h'i''' .N'
people oil New M"NI'' i'2h' h"" he .h'
speedy development OF our h''"''' ''
sources an" OF 'h"H' l''""'''> 'h' mrs.
ana most important j. "i "''e'h''
"hd'' " requires money Pm" ~Ir'"'..
irrigated lannN. '"'' money h"'"'" 49,
can "htaln maj money. h'i"'' we "'
nope u" bllrE Int" 'N.' '"Nh''. f'"..'
win th' 'apl''i required Oh" r'"H'' ."'
"ealih no" wing l'''n"''. N' n.-.
nave the good, amt 81" u'-' ''"N'"
feeling ct 'hN"Iu'" '""hd"n." I'd" "'I
The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1912-04-05
NOTICE

In" Majestic give, away a $500 gold
coin every Thursday night, toI par'I..
uinI,. see lniy a. ticket window.
The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1912-04-05
DUCK EGGS

Indian Runner aud White Pckin->l
fol eleven. Mi,. e. II Chruault.
- rucumcari, \. NJ,
The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1912-04-05

Honest advertising 10 the
only kind that pays In the long
run. Once you lose the conn.
denee o. the purchasing public
through misrepresentation In
your printed messages TO that
public, you have lost something
that 10 more valuable TO you
than your stock, your building
and the ground upon which II 10
located.
The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1912-04-05
ALWAYS FEARING TROUBLE

\ crowd Of troubles passed him hy
\, hr with courage waited.
"" said. Where 10 ,our trouble, tl,,
When Won are thu, hrlatcdl'
We go, The, said. to those who mol,-
Who louk ou life detected;
Nho weakly ~, goodbye To- hope.
We go where W. re expected
The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1912-04-05

Read The News the live wire paper
The Tucumcari news and Tucumcari times. [volume] (Tucumcari, N.M.) 1907-1921, 1912-04-05

New, Office, rucumcmi, y NJ.
Evening journal., 1912-05-21
MIDDLETOWN

Special to THE EVENING JOURNAL.
MIDDLETOWN. Del. Nav 21.-The
funeral of Alexander Maxwell, who
died last Wednesday, were held at his
late home. with interment in Forest
cemetery. The pail bearers were John
S. Crouch, James L. Warren, l.. Clar-
ence Scott Nathaniel ]. Williams.
Samuel B. Foard and James B. Mes
sick
Miss Helen Brady. with a party Of
friends. took passage on the steamer
koenig Albert, Of the North German
Lloyd line. for Europe.
Mrs. Annie Frazier. wife or Samuel
Frazier. died al her home near Easter
vile, Md. on Wednesday night. after
a short illness, aged 20 years. Mrs
Frazier was a daughter of the late
George Boulder Of near GLASGOW. Be
0ldes her husband, Mrs. Frazier leaves
one daughter, Miss Lidie Frazier. and
four sons, Frank Frazier. Eben Fra
zier. W. Evans Frazier and r. Lee
Frazier. The funeral was held on
Saturday morning, the Rev. w. A..
Coale officiating.
Miss Eugenia Beasten, John S.
Crouch, Mr.. and Mrs. Jesse L. Shep-
herd and DR.. and Mrs. John c. Sites
of Middletown. Mr.. and Mrs. George
Massey Jones of Dover; Insurance
Commissioner and Mrs Charles II.
Mauil OF Lewes left on Sunday morn
ing fo- three days trip 10 Gettys-
burg. Pa
Miss Grace Brady and Olive Lock-
wood are delegates from st. Johns
Church to the annual meeting OF the
Junior Auxiliary. to be held at CAL
vary Episcopal. Wilmington, Satur-
day. May 90.
Evening journal., 1912-05-21
Table Linens

for the May White Sale Head
liner we shall sell Wednesday
this superb quality:
Pure White DOUBLE SATIN
DAMASK, 72 inch quality, in
FIVE handsome designs. Regu-
lar $l.50 quality for $1.33 a yd.
Big 45c HEMSTITCHED
DAMASK BORDERED, heavy
HUCK TOWELS, all linen. Spe-
cial at ...... 29c each
Every day hand towels, fast
red bordered Huck, ready for
use, l8 by 80 INCH for lie each
That's the incest I've seen
anywhere is the way one Gus
toner described our Special
$1.39 White Sheeting Linen at
SIPS a yard, as she took two
yards of it for a stylish summer
dress. On sale again wednes-
day, 2 IL yards CT Or
wide, only yard p 1eAO
Evening journal., 1912-05-21
STANTON

Special to THE EVENING JOURNAL
STANTON, Del, May 21.-The
Ladies', Aid Society OF Stanton NJ E.
Church will meet at the home of Mrs.
Jessie Houett on Thursday afternoon.
Jacob Maclary, who was injured by
an explosion of dynamite is recover
ing
Miss Ethel Bell and friend of Will
mington, were the guest of Mrs.
Samuel Uaylor on Sunday.
Friendship Lodge. No. 4. Shepherds
of Bethlehem, will hold strawberry
festival and bazaar on Saturday even
ing. June s.
The Rev Mr.. Scott. Of Elk Mills, oc-
cupied the pulpit Of Stanton NJ r.
Church on Sunday.
The Rev Howard r. Ennis and the
Rev. Mr.. Scott, were entertained at
the home OF Mr. and Mrs Alphene
Pennock on Sunday
~ Miss Mary Taylor was the guest OF
Mrs. Hattie Horn. of Wilmington, on
Sunday-Miss lrma Helen Cornog,
and Herbert Mearns. of Wilmington,
were guest of Mr.. and Mrs. George V.
Banks on Sunday.-Miss Maud v.
Johnson and Harry Manuel Of VII
mington. were guest OF Stanton
friends on Sunday Don Robinson
was a Stanton visitor on Sunday
Mr.. and Mrs. Edward Brown, we're
the guest Of their mother. Mira. Annie
Wright on Sunday.-Miss Ida Lynch
and Miss Helen Henderer and Clar-
ence Shakespeare, and Mr. Hubbard
were Stanton visitors on Sunday.-Mr
end Mrs. Harry Boulden and son VIII.
son. were entertained at the home oi
Mr. and Mrs Harry Farra.-Harry
Churchman, of Wilmington. was the
guest Of Stanton friends on Friday
Miss Nellie Temple was the guest o
Miss Rebecca Ball on Sunday-Mrs
Matte McElwee was the guest of vii
mington friends on Saturday.
Evening journal., 1912-05-21
DELAWARE CITY

Special to THE EVENING JOURNAL
DELAWARE CITY. Del, May 2l--
Farmers in this section predict rec
ord breaking hay crop due TO the
heavy rains. The liverymen In this
section are paving $50 a ton for hay.
Aats are selling at 20 cents a hushel.
Henry p. Scott's yacht, Lexington
IL which has been undergoing a gem
eral overhauling in New York City re-
mrned here on Thursday Captain
Charles Tugend is in charge of the
boat.
tin roof was placed on the fire
engine house and it is thought that
work will begin soon on the interior
of the building.
The Delaware City Building and
Loan Association held its regular
meeting last Friday evening.
commencement exercises of the
High School will be held in the public
school auditorium on Wednesday
evening, June 70.
The annual dance of the S6th Com
pany. Coast Artillery Corps, at Fort
Mott, ~ j.. last FRIDAY evening, was
attended by about 400 people.
The fishermen had better luck on
Saturday, some catching 40 shad
Fishing with hook and line in the
canal here is being enjoyed by many
people.
William Lewis, wh@has been freight
agent for the trolley company here
has resigned to accept a position with
Fred Fchl, the baker.
After being idle for a few days
work has been resumed on the stable
at Fort DUPONT
Children's Day services will be held
in the Methodist Episcopal Church on
Sunday evening, June 3.
The Rev. e. l.. Hoffecker, district
superintendent, viii preach here to-
morrow evening in the Nj. p Church
The Rev. Father Edward L. Brady
who is i'll in st. Agnes Hospital, IS
improving. and 1t is thought now thai
an operation will not have to be per-
formed.
The 55th Company, Coast Artillery
Corps expect TO give a smoker at an
early date.
Evening journal., 1912-05-21
UnderpriCe Basement

May Sale Price savings these every day nedus quickly
up
COLONIAL TUMBLERS clear white glass SOC value 39c dOz
Colonial Pepper and Salts with Real German Silver
movable tops 10c each
SIPS Nursery Regerators ice saving, mineral wool Innings
price S195
HEAVY BRIGHT TIN DISH PANS, 10 and IA quart regular
35c and 40c each These have rveted handles y
strong Either size Wednesday OlO
Liquid Veneer easy polisher 25c SOC and SOO
New Metallic bottom Wash Boilers, heavy and of good e
size, regular soc, each Wednesday Observation-Disclosures. OOC
ICE COOLERS, nicely finished in enamel in
Galvanized lining special Wednesday prices: gallon size
S125; gallon size $780, gallon size Sl75 gallon size S265
Galvanized Ice longs only 10c pair
Hold Tight Ice Tongs only 25c pair
Ice Shredders .23c Ice Picks
Lemonade Classes extra value ............6 for 27c
Lemon Reamers &c and 19c
Strainers 10c
complete line of wemade Arlington Bershire Refrg-
Special Prices.
Evening journal., 1912-05-21
Newsy Doings About Odessa

Frank Reynolds was a Wilmington
visitor last week.
Mrs. Mary M. Davis and Misses
Ethel Mailly were Wilmington visit
ors recently.
The annual congregational meetina
of Drawers Presbyterian Church was
held on Friday evening. After hear
ing the reports and transacting some
business, a pleasant social hour was
enjoyed.
Evening journal., 1912-05-21
ST. GEORGES

Special 10 THE EVENING JOURNAL
ST GEODGES, Del, MAY 21.-In
honor of her approaching marriage.
Miss Laura Conovay was given a va
riety shower at the home of her
father. Samuel Conoway.
Airs. NJ. NJ Pinder visited Mrs.
James H Gram, part Of last week.
Miss Ollie Paynter is spending some
time in Wilmington.
Mrs. Edward Lester. Sr.. is on a
visit TO friends in Chester, Pa.
Miss Florence Jamison is on a
weeks visit TO friends in New York.
Mrs A W. Forman and daughter,
Estelle, OF Wilmington. and Mrs.
Charles Rommel and children. OF Bal
timore. have been last weeks visitors
ak the manse.
Evening journal., 1912-05-21

Special to THE EVENING JOURNAL.
ODESSA. Del, May 21.-Miss Edna
Ewell has been spending several days
with friends in Smyrna.
Miss Blanche Weist has returned
from a visit with Philadelphia friends.
Mrs. o. c. Stevens has heen the
guest of Philadelphia friends.
Mrs. r. l.. Hallett and son Robert
of Altoona, have been visiting Odessa
friends.
Evening journal., 1912-05-21
Separate Skirts, $I.O0
to $4.OO
S1.25 TO S4.95 VALUES.

Sl.Z0 III o4.JO VALUES.
Sylishly cut and made well,
they will stand the rigors of the
tub.
At S1.OO, of good linene,
in white, worth SIPS.
At S1.95, of good WHITE
PIQUE with Pearl buttons, but
toning through all the way
down the side, worth $3.50.
At $500, in natural color
linen, cool and first rate for mar
ket day wear or outings, worth
$3.50.
At $3.50 and S4.0O, Smart
White Linens in the latest
styles, values $4.25 and S4.95.
Evening journal., 1912-05-21
CAMDEN

Special to THE EVENING JOURNAL
CAMDEN, Del. May 21.-Mrs. Err
nest Spence and daughter Miss Fran
ces, have been visiting in FELTON, Miss
Beatrice Nickerson and Miss Eliza
beth Oechsler were Dover visitors on
Saturday-Miss Iva Hudson was in
town on Saturday-M Ella Speal
has been visiting friends at FELTON,
Miss Mary r. Gildersleeve has been
visiting friends in Philadelphia-Mr
John Davis, Of FELTON,, has been the
guest of Mr. and Mrs. S. j. Speal--
Evening journal., 1912-05-21

Fortner; first vice president, Miss
Ethel Taylor: second vice president,
Mrs. George S. Heinhold; third vice
president, Mrs. William L. Reynolds,
Jr.; fourth vice president. Mrs. James
A. Buckson; treasurer, Miss Ella Fer
guson; secretary. Royden Caulk; or
ganist, Miss Nora Watson; euperin-
tendent, Junior League, Mrs. Theo-
dore Ferguson.
Miss Edith Heinold. Of the West
Evening journal., 1912-05-21

Charles Wright 1912 French St.,
Wilmington, Del, recovered from a
severe attack of rheumatism caused
by Rheumatism and says "The rheu-
matte pains kept me awake at night,
but after taking Foley Kidney Pills
the pain lessened and soon ! was able
to sleep all night. and / am cared
lof all kidney trouble" n. b. Danforth.
Market and Cd SITS. Wilmington. Del
Evening journal., 1912-05-21

Chester State Normal School, was a
visitor at the home of her parents,
Mr.. and Mrs. George S. Heinhold, last
week
Miss Ethel Masker has been on a
few days visit in Philadelphia.
Evening journal., 1912-05-21

The Postmaster at Barnegat. N ].
r. G. Collins, had a severe lagrippe
cough that was very exhausting, and
says: Half bottle of Foley's Honey
snd Tar Compound cured that cough
entirely. II can't be beat" Contains
no opiates. Safe for children. n. B.
Danforth, Market and Second SITS.
Evening journal., 1912-05-21
News Gatherings of BIaekbird

Special TO THE EVENING JOURNAL.
BLACKBIRD, Del, May 21.-The
new officers of the Epworth League
were installed on Sunday evening.
They are President. Mrs. William
Evening journal., 1912-05-21

Miss Nellie Gray, Of st. Georges, spent
Saturday and Sunday with her par
ents, Mr.. and Mrs. Frank Gray-Miss
Mary Draper has returned from a
visit TO Philadelphia
Evening journal., 1912-05-21
Snowy Underwear

Bought in large quantities
we can still show you a good
assortment of designs in our
Anniversary May Sale of White
Undermuslins.
Evening journal., 1912-05-21
The Linen Basement

A comfortable place to buy
dependable sheets and muslins
and linens and ginghams at low
prices.
There's no better line of
pretty dress gingham in town,
qualities are fine, assortment
large and prices right.
ZEPHYR GINGHAMS Of ex-
ceeding fineness and proven
colorings; for seven years we've
sold this line over and over to
hundreds of satisfied custom
ers, 80 inches wide, 35c OE
value, for yard M ZOC
Remnants Of 2Sc 15c
Dress Ginghams ... lON
Remnants II i-2c and10o
t5c Dress Ginghams lVC
English Long Cloth, a soft
chamois finish, SO inches
wide, very desirable for
summer underwear, in 10 yard
pieces, worth Sl.35 piece. for
the Anniversary CT 10
Sale Price of .... VlslO
More Of that PILLOW CASE
muslin, forty-two inches wide,
regular II i-2c a yard, for
May Sale price 10c
only ................ wv
SCHOOL DAYS CLOTH, an
ideal fabric in plain color and
stripes, both sides alike for cool
strong clothes, for real live
youngsters .... .25c a yard
Best Galateas 1Sc a yard
BOY SCOUT KHAKI
DUCKS, .1sc and 25c a yard
MUSLIN SPECIAL. In 10
yard pieces we've a couple of
cases of well-known soft finish
brand that we shall sell We'd
nesday for ..... .S3c a piece
Evening journal., 1912-05-21
WHITE SKIRTS.

The newest shapes properly
cut for wear with today's styles.
Carefully made and finished
throughout. These are of cam
brics and longcloths, trimmed
with laces and embroideries
most of them have muslin dust
ruffles. 69c to $4.25 regularly.
White Sale Anniversary prices
only ...... SOC to $3.50 each.
Evening journal., 1912-05-21

inches wide ....... ..lOc
1sc regularly, from , 1, a
inches wide IL 1-2c
22c to zoe reg, from ? IL to
6 IL inches wide ..... lie
Up to 60c reg, from 4 to 7
inches wide ......... BIC
Mercerized Batiste, 40 inches
wide, a superb quality, soft and
lustrous, regularly 29c a yard.
White Sale Price ........ .1Sc
Evening journal., 1912-05-21
COMBINATIONS.

These popular undergar-
ments are here in we'll chosen
variety of patterns in both Cor
set Cover and Drawers and Cor
set Cover and Skirt styles. Our
Anniversary prices are about
one-third less than regular.
Now ........ .39c to $3.50
Evening journal., 1912-05-21
DRAWERS.

Three good styles in long
cloth with deep embroidery or
lace trimmed ruffles. O0o
Reg. SOC, for pair =. OON
Seven pretty styles in long
cloth and fine cambria, neatly
trimmed. Regular up to 75c
values for .......... soc pair
Three very handsome styles
in long cloth with deep flounce
of good embroidery. Regular
SIPS ones for ...... CSC pair
Evening journal., 1912-05-21
YOU'LL LOOK SPRUCE AND FRESH

Just Of
p ices ire
andc n
French
lingerie from. o
Evening journal., 1912-05-21
LaCcS

for your Tub dresses, for your
fancy work. Really exceptional
values in CLUNY. Anniversary
May Sale Price 10c a yard.
Value to l8c.
REMNANTS VAL LACES
from our very large Anniver-
sary selling Wednesday to close
HALF PRICE.
Evening journal., 1912-05-21
CORSET COVERS.

These are every one splen-
did values and there are styles
here to suit each individual
taste.
Plain, we'll made corset COW
ers. regularly zoe, for 19c each
Nine or ten different
patterns, regularly up to 40c
are very unusual value for
25c each
Fourteen dainty styles, regu-
larly selling up to 75c are prov
ing the most popular of the
sale at only ......5O SOC each
There are too, some beautiful
little covers, pretty as can be
for only .......-. -.......l loc
Evening journal., 1912-05-21
They're Here
The Hot DAYS and Our Cool Underwear

There will be bgger demand than these May Anni
versary Prices cool underwear.
Our TriStore buying EXTRA savings you.
Women-EXTRA SIZE VESTS low neck, 4 . Ua N
sleeves lSc value .......... 1AI<s(
SWISS RIBBED UNION SUITS, low neck, % "a
sleeves drawers unusual 25c value for =
VESTS Ribbed neck mecerized taped trim q n
Say-on shoulder straps 2zc value Anniversary
LACE TRIMMED PANTS, umbrella shape, French band
both regular and sizes. Extra special % N
r.... O.. .. . &c. .
Swiss Ribbed Pants trimmed with wide 1orchon = -
Anniversary Price OON
25c SWISS RIBBED Isle VESTS neatly trimmed ITO
with silk tape, value
THREAD SILK HOSE with strong wearing lse double
heel and and The fine fit of
silk the price of cotton Regular SOC value May Sale y "a
Price, black only - Y
Silk Hose black white high spced heel dou-
bic sole full fashioned extra good value at May 40 n
Sale Price only ............ tON
Evening journal., 1912-05-21
NIGHT GOWNS.

Be sure you see these, they
: are particularly good. They
are nicely made of cool sheer
nainsooks and light weight
cambrics. Some have V necks,
Others are high neck, all are
tastefully trimmed with wash
able laces and embroideries of
excellent design. These gowns
are cut full.
69c and 79c styles for soc
Sl00 and $l.l0 values for 7Sc
SIPS style for ..... .9Sc
Cambria night gowns with V
neck and deep yoke Of eyelet
embroidery, splendid soc
gown, White Sale Spec-OOo'
lal ar .............. wv
Evening journal., 1912-05-21
For Comfort

for the hot DAYS evenings Porch Rock
They substantially built and finished withstand the
weather yet they designed for stfu comfort and
they Dozens here choose from 81 to $500
Evening journal., 1912-05-21

ing for Observation-Disclosures .S1.19
The usual S2.25, AS in. Aounc-
ing for ............... .S1.49
EDGES AND INSERTIONS.
MANY MATCHED SETS
on both swiss and nainsook and
III al most endless assortment OF
good designs.
l0c regularly, from I - 3
inches wide ....... 7c
15e regularly, from | IL to 4
Evening journal., 1912-05-21
Double Purple
Stamps
Wednesday.
Linen Suits

Attractive May Sale prices
for these linen suits with semi
fitting and Norfolk Jackets and
the new skirts come in tans,
navy, champagne and white.
MAY SALE PRICE $5 and $40