The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1912-03-01
FLORIDA COLONIES
BENEFIT THE STATE
GREAT ADVERTISING CAMPAIGNS
THAT HAVE COST A MILLION
OR MORE DOLLARS.
POPULATION AND WEALTH
General Development Along All Lines
Follows the Coming of the New
Settlers in Florida.

| state bureau OF immigration. Inc
immigration committee of the Jack
sonvile board of trade took the mat
ter up and did big lot of work, but
was unable to secure the enactment
of a law by the legislature of Flor
ida providing for such bureau. At
that time it was deemed that an ap-
preparation of 100000 annually
would be sufficient to maintain the
bureau and carry on an advertising
campaign that would result in secur-
ing a large number of settlers for
Florida.
The members of the legislature
were too busy with local measures to
pay any attention to measures that
were for the good Of the entire state
and nothing was done. Since that
time, however, Florida has been ex-
tensively advertised and people have
for publicity of one or two companies
was hardly dreamed of by the pro-
moters of immigration bureau.
The expenditure of 100000 for ad-
vertising would hardly pay the bills
for Implicitly of one or two companies
alone during the past year. 1t is safe
to say that nearly a half million dol
lars have been expended in advertis-
ing Florida through the columns of
the magazines and newspapers of this
country and more than 100000 have
been expended on pamphlets, circu-
lars, letters, ETC., within the past
year.
In a majority of cases the results
have been most satisfactory to the
advertisers, and the entire state is
being benefited by the great rush of
homeseekers to Florida from all parts
of the country.
1t is predicted by those who have
made a study of the situation that at
least twenty thousand families-each
family consisting of from two to five
persons, with three as a safe average
will settle in Florida as a result of
this years advertising campaign.
This means not only large in
crease in population, but a tremen-
dous increase in wealth of Florida.
1t means a tremendous increase in
land values in Florida. 1t means a
| tremendous increase in the states
income, and it means great in
crease in the income of the various
counties where these settlers are 10.
eating.
Take one colony of, say, ten thou.
sand acres, subdivided into one thou
sand farm tracts of ten acres each.
Some of the purchasers of these
lands will buy possibly twenty acres
and some may buy as much as forty.
By the time the lands are all sold
out (and several colonies of ten thou
sand and even twenty thousand or
more acres have been entirely sold
OUT there will be at least seven
hundred and fifty individual owners
of Florida farm lands. Not more, pos
sibly than one-half of these buy with
any intention of coming to Florida at
once, but all have an intention of
come here to occupy their land at
some time in the future.
This ten thousand acre colony be-
comes settled within year by posi-
bly, three hundred and fifty or four
hundred settlers and the majority Of
these settlers have families who will
come as soon as homes are prepared
MT
of all kinds, and what was a large
area of idle land becomes well set
tied community, where the people are
engaged in various enterprises and
industries that all tend to add wealth
to the state and to the counties.
Land that was assessed for taxes
as unimproved land now goes on the
tax books as improved land and the
valuation is increased accordingly
The individuals make Improvements
of various kinds, and these add to
the wealth of the state. New towns
and cities spring into existence and
stores, schools, churches and other
buildings are erected, all of which
aids in increasing the wealth of the
state and the community.
At the present time there are at
least twenty-five, and perhaps more,
! fourishing colonies in Florida, and
there are several new ones that are
Just being placed on the market. Still
others are now being planned and
there is every prospect of the adver-
Using that is bringing so many PEG.
pie to Florida being carried on dur,
ing the coming year on an even more
extensive scale.
That such an increase in values
will prevail in each and every colony
cannot be safely predicted, but in the
best colonies, where the colony pro
motors are taking an interest in the
colonists and aiding them in every
way possible to make a success in
/ their new homes, such increases, and
even greater increases in value, win
be sure to follow.
There are still vast areas in Flor
ida that have not been opened up for
settlement. Many of these are choice
locations and possess many adyan
tages that will make Them desirable
/ for settlement.
Chamberlaiu's Cough Remedy has won
It's great reputation and extensive sale
by its remarkable cures of coughs, colds
| - Ill