The Liberal democrat. [volume] (Liberal, Kan.) 1911-1924, 1912-10-18
ADVERTISEMENT
A PLACE TO TRADE

~ HBAOE ~ IhADE
Merit Is the trade mark of Success
Value is the true test of cheapness.
Kind friends and readers: We now
address you in the same candid, hon
est and earnest solicitude as though
we were old time friends, and COM
panions, confident of our ability to
place before you the class of mer-
chandise that will tighten your load,
and the values that will shorten the
road and hasten the time of your
own judgment and ultimate satisfac-
ton.
There is clinching appeal, and an
unanswerable argument and pay
ing advertisement in every item of
Merchandise we send out among our
customers. Values that have intrin-
sic merit, as a real bargain marked
below its average retail cost. Half our
profits depends upon our judicious
and close purchases, MADE DIRECT
FROM THE MANUFACTURERS, the
other half in quick and careful sales
FOR SPOT CASH.
Ability is everything. Without 1t,
you may pay mans way through the
world and grant his wants free, and
he will die pauper.
1t is concentration, integrity, to do
right by every one. Industry to
Prosper and see others prosper. Am
bition to overcome our misfortune.
Pluck to face the world. Backbone
and genius to ride rough shod over
everything to ultimate victory.
CASH is card that, when played |
by a man or woman determined to |
beat, will WIN EVERY TINE.
The subject of the greatest i'm
portance to merchants and to the
public of this great nation,
is where to strike rock bottom in the
purchase of his goods, for upon this
vital thread hangs his destiny. Real
bargins, like everything else OF i'm
are found in the byways,
where nothing but brains and bull
lion will command them and it is
else but these solid values
that have brought to the front ranks
the sterling characters of Mercantile
history. Now comes the great ques-
ton that is before every man, woman
and child, in this season: Where to
get these values? We try to answer
you in every line of this article, and
will be pleased to show you at our
headquarters, the CASH DEPART
MENT STORE, Liberal Kansas.
fine rights everything at last and we
wish the public to learn that it is
our ambition to furnish you better
values for less money than can be
bought elsewhere.
Business depends not altogether
neither upon hard times nor good
upon the season, nor the chances,
lines, upon friends nor enemies, re.
igion nor politics. Not upon any of
.hese does successful business
hinge, but upon dealing SQUARELl
With the people on the basis of mer-
t, the best values that money can
Iuy, on short honest profit, for the
Money DOWN Industry and Court
'sy pervading every business transac-
ion. Whether you are in condition
o embrace a valuable opportunity to-
lay Is not the question. This arti-
1le and argument. is placed before
,Ou in the confident anticipation that
| fair and honest comparison can be
made by the man or woman who buys
IN time or pays the cash.
Solid values adorn every depart
nent of our business, and to these
our especial attention, and your
most careful scrutiny is invited and
We feel strong in the assurance that {
expensive losses may be saved, by ,
lose and judicious purchases made
t this headquarters. We now COM
lend to your careful and courteous
ttention our store.
Whether you buy for each or on
ime, we will place before the pub 1
Ic the best values that money can1
ny. Whether you deal here or not |
his article is submitted in the hon
st belief that it may be to many
hat victory would have been to the
and in the earnest hope
nat it will strengthen our resolu-
ions, and inspire the ambition oil "
very family or person peering into d
he cold gray dawn of the future
,r that splendid opportunity to buy u
lie least merchandise for the money.
IT'S THE CASH DEPARTMENT
STORE u
y G. G. Rector.