The sun., 1912-07-14
MODERN APARTMENTS
FOR EASE AND COMFORT
Becoming More Popular Because
They Permit Entire Free
dom From Care.
TENANTS DEMAND SERVICE
willing to Pay High Rentals to
Have Landlord Look After
Their Troubles.

Now YORK iS rcfcrred to In soine Sec
tons as the city OF cliff dwellcrs, the
reference being Of course to the manner
Of living which has been forced on the
city's residents through the construc.
tion Of high ONCE buildings and apart.
rents. The term may not sound es-
pecially attractive, but the fact Of being
Cliff dwcllcrs does not In the cast worry
those who occupy such places: in fact
they find much to recommend the types
of buildings by which New York 10
coming to bc identified. and II IL a ques-
ton II a great many people would care
10 60 back. were the opportunity pre-
eented. to the individual homes and
small office buildings which were Of
fercd before the day Of the skyscraper.
The modern Manhattan Island apart.
mcnt house of eight. ten. twelve or even
sixteen stories. now that one Ia to be
built on Park avenue Of that height. do
not result from exactly the same in.
Hucnccs that are responsible for the
twenty-five and thirty story ONCE build
ing. Going back to the original reason
FOR high buildings. they are the same,
hut the social side Of life has had part
in the growth OF immense apartments
while income on the investment Is the
only factor in the commercial structure
Both classes Of building fill deman nd
In the needs Of life OF New York city,
and even aside from their necessity to
accommodate the great population which
they house. they have features which
make them Indispensable to city life,
one ~ the greatest attractions OF the
large modern office building is the abil-
ity II affords to men Of certain trades
and professions to concentrate instead
~ being spread out over many acres
~ territory. They make possible the
establishment of neighborhoods devoted
70 certain businesses and make inter-
course much easier than would other
wise be.
The apartment house, on the other
hand. smplities living by removing en-
tlrely some OF the cares Of the indi-
v.dual householder and by reducing
others to minimum. Everything
which has been done toward the de-
velopment Of the apartment house has
helped to reduce the labor and care OF
tho individual tenant until in the mod
crn establishment the landlord or his
agent Will relieve rent payer of every
form OF labor and worry.
All apartments are alike in removing
the cares Of lardlordism or the worries
of the single tenant of n leased house.
In New York the troubles which come
from owning real estate make II an
undesirable security for many people.
Besides the necessity to pay taxes every
few months and water fees every year,
one has to look out for all the forms
of Insurance. repairs. city ordinances,
and II there Is a mortgage to look out
for. tho interest payments besides the
almost innume-ab.e things which con-
stantly are coming up in connection
with this or that. all Of which have TO
be attended to promptly. Then. too,
many men object To tying up the
amount Of capital needed to buy house
This does not apply Of course to tenants
paying rent. Eut TO all tenants. whether
owners or not. comes the trouble of
buying coal. keeping furnaces and hot
water heaters goirS and all the other
cares - maintenance. while the opening
or tho closing Of the house according
20 tho season Is a matter OF no little
trouble.
II is largely because Of all this and
the fact that better accommodation
can he had for an equal amount or a
little mere money. that the apartmen,
house has had It's great success in New
York. The average business man has
50 much tn think OF during his working
hours that b. doe not want TO have
the care Of a house besides. The apart
| mcnt house builder feels the same wa!
about il and has made his plans ac'
cordingly. Every feature of the mod
ern apartment tends to ease and com
fort, and II the former householder
wishes tn pay for them. though ri
course he gets mo"> than he ever hac
before. III" builder will continue to pu
up fino apartments until there is no
private house left in the city
Any of the new houses on Park NJ
West End avenue-thcy are the hes
of this years output-will rent easily
because the first feature that vii
4 strike the private residence man o
woman who inspects them. will be tn
many devices for saving persona
energy. Immediately on reaching sucl
an apartment the labor saving will be
gin when a nicely uniformed attendan
will open ones motor door and vii
help one to alight. Next is the uni
formed doorman who will give on
entrance without the necessity OF ring
ing a hell and waiting for an answe
from within. No need OF walking up
stairs. for there Is a lift already walt
ing with even an attendant who close
the door. starts and stops the ca
and again opens the door. Even u
the finest private houses there Is n
such service.
But this IL only a beginning, and a
nothing compared with the service fur
.,ished within the apartment. tn
rooms may he anywhere from the mrs
IN tn" twelfth floor. and II in the npps
part ~ the building they are away fror
'he street noises and dust. Practical
oil of this years houses have h"c
planned and erected on really scier
!. tifc basis. tho various items hav'n
toen treated In such manner an tn max
the whole more attractive and NOR
| comfortable In some cases ra'uab
space has been sacrificed to bring IN
| ?hout but tho New York builder
coming at lAgt to the realization thf
tenants paving high rentals want the
moneys worth and II prepared
give II 70 them.
Certainly the modern npartm"T
housc convonionccs do much towaf
settling tho servant problem. for NJ
nlon" Is tho work In upartm1riS riuc