The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1912-08-24
What Ii All Advertising Were
Eliminated2

In the September Woman's Home
Companion appears an interesting
editorial on advertising, an extract
from which follows:
"Can you imagine what existence
would be like If all advertising were
eliminated?
1t would mean more than the alb
sence of advertising in the pages of
periodicals and newspapers. 1t would
mean that the grocer would not have
his name or his business printed over
his door or on his window. The
drug stores would not display the
globes of colored water. The minister
would not announce the topic of his
next sermon, nor the mid-week meet
ings, from the pulpit. There Wouldn' t
even be signposts at country cross
roads, nor en- the street corners in
towns and cities.
L you should visit a strange COM
munity where there was no advertis-
ing whatever, you would realize how
absolutely dependent you are upon ad-
vertising. Il you wanted to go tQ-za
store, particularly the best store, no
one could direct you. for that is adj
yertisin g-Word-of- mouth advertising,
which is sometimes as impoGtant and
as valuable as any other. Frankly,
You would find it practically impossi-
Bile to live without advertising, al
though you might manage to exist af
ter fashion.
A mere child could tangle us up
in about minute if his Unsuitable
curiosity were directed to advertis-
ing. To his first question we could
promptly and truthfnlly reply that
a man advertises to make money.
But for the next logical inquiry,
How does he make money by adver-
tising?' the answer isn't so easy. Pos
sibly the childish mind might be sat
isfied with the explanation that adj
vertising Increases the volume of
business. which is true, of course;
but it is neither comprehensive nor
final.
You may follow it through ever so
many ranlifications, and in the end
you will find that advertising pays
Tor the simple reason that it renders
a service to you and me and to the
man and woman next door.
The great agents of civilization
are those which save time and in
crease the comfort and convenience
OF people. These are the. things that
make the railroad and the many ap-
for fectricity-the te1e-
graph, the telephone, light, power
SO enormously valuable. Advertising
belongs in the same category There
is no way of estimating its capacity
for saving time, for increasing com
fort
A brand-new revolution has broken
out in Nicaragua, led by Gen. Luis
Mena, deDosed minister of war, and
Gen. ZeIadon. The revolutionists
bo1nbarded the capital city, Managua,
despite the protests of the diploma
tic representative of foreign gov
erEments, but no damage was done
IN the foreign quarter. The Ameri-
can minister, George T. Weitzel, has
been given a free hand by the state
protection Of American interests, and |
It is believed he viii prevent any
further attack on Managua, compel-E
ing the combatants to fight beyond |
the city limits, il they insist on
eonttlnulng their scrap.
The Spanish government has re-
Gently esta blished a rice experiment
station near the city Of Valencia for
The purpose of studying rice disease
hat has been affecting the SPANISH
rice fields. The rice fields of Val
encia are the richest in Europe.
Rub-My-Tism viii cure you.