Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1912-03-15
AID Club Plan
FOR EDUCATION
Mr.. P. A. SWift's Outline Of
Clubs Purpose at the
Thursday Lunch


lunch on Thursday, dealt with the
purposes and program of the ad club
as follows: o.
Mr. President and Members: have
been appointed chairman Of the edu-
cational course and program commit
tee Your president instructed me to
prepare a paper on "The Needs of the
Honolulu Ad club"
The object of this organization Is to
study advertising In all its phases.
The duty Of your committee on edu-
course and program Ii to pro-
vide subject for discussion and
speakers at each regular meeting OF
the club.
our meetings can be made train
ing school OF advertising for every
member. regardless of the line of bus
mess he may be engaged in.
Discussion promotes education.
knowledge of the principles of adver-
Using paves the way to successful
methods Of playing the selling game"
in modern way.
The Importance Of advertising for
every class OF business needs no ex-
tended argument. Advertising matter
occupies relatively the same place in
business economy as sales force, the
purposes of both being to make a sale.
The character of advertising varies
with the article offered for sale, and
judgment of the advertiser, produce
results
Advertising conducted through the
medium Of publications, biliboards,
etc. with the idea of creating u call
for the advertised article from vari-
Gus users. should be backed up by a
reliable and sufficient supply of stock
I'm the hands Of the advertiser. The
sale of merchandise, II I'm retail bus
mess, Is furthered by display of some
kind. properly dressed In the show
windows of the advertiser. with APP
propriate show cards to attract atten-
tlon OF the passerDy.
The real object Of advertising is to
sell. No matter what other virtues an
ad may have. II It does not sell the
goods 1t Is a failure. Attention at
tracted IL of value. but attention to
the point of buying IL the only thing
that counts.
The ad stands In the position of a
salesman and should present the sub
ject forcefuliy. easily and In n manner
peculiar to itself Sound consideration
Of the choice OF words IL of prime i'm
I'ortance. Originality, distinctiveness
and accuracy of facts. In the compost
tion OF an ad. are absolute necessities
to get real results.
Circularizing Is another important
trade. Circulars receive the scrutiny
and study of the prospective buyer,
Correct methods along these lines re-
suit In traceable business.
our meetings are called for the pur-
pose of diligently studying and dis
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