The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1912-01-18
SUGGESTIONS
ON BOOSTING
ARE SPLENDID
LETTERS FROM PROMINENT COM.
MERcIAL SECRETARIES CON-
TAIN VALUABLE HINTS ON
THIS SUSPECT AND WHICH
ARE APPLICABLE TO euLLETIN
OF COMMERCIAL ASSOCIATION.

AlR
to board of trade bulletins, perhaps
none more interesting or more ap-
pteabie than two which are repro
duced below.
One of the letters is from Herbert
Il. Dawson. secretary of the Worcester
Board of Trade, and is an excellent
criticism. containing some sugges-
lions which are we'll worth the con-
sideration of any public organization
and private firm.
The other letter is from H. H. Gross,
road expert, secretary and treasurer
OF the Farmers Good Road League of
Chicago. This letter also contains
some valuable hints along the line Of
boosting IN the proper manner.
From Worcester.
The letter of Mr. Davis follows:
Worcester, Mass, Sept. II, 1910.
Mr.. Leland ]. Henderson, Editor, Apa-
lachicola Bulletin, ApaIachicoia, Fla.
Dear Sir: 1 am in receipt of your
board of Trade bulletin and regret
that you have found the Worcester
Magazine so large a proposition that
you could not properly comment on it..
| think if you viii compare it with
other similar magazines throughout
the country you will find that it is in
q class by itself. We do not believe
in boosting Worcester at the expense
of the rest of the universe and I feel
myself that the mistake made by most
commercial publications is in the di-
rection of too much self praise. You
would not be pleased with me il I
came into your office and sat down
in front of you AID said to yonSeeI am
the greatest man that ever lived" and
take two hours OF your valuable time
in proving that ! was. At the ex-
piration of the time you would prob
ably still have your doubts about the
truth in my claim. Human nature,
Brother Henderson, is very much the
same the world over and the written
word does not differ particle from
the spoken word. Modesty is still the
loveliest of all the virtues and the be-
lief that the other fellow has some
things that are desirable that you
have not got, will always help you TO
make yourself and your town a little
bit better.
do not think that your Bulletin
has erred in this particular any more
than the majority of publications do,
but / believe that If you are going %
make this Bulletin of yours a perma-
nent success that YOU would be just
as ready to say kind words about
other cities and towns in your state
and on the gulf states and even in
the north as you are about Apalachi-
cola. The more of that sort Of thing
you do the less provincial YOU will
become and any community that
spends its time summing itself in the
shadow of it's own greatness is
headed straightway for oblivion,
whether it moves or sits still. We can
only prosper in this country by help
ing each other. We, in the north, are
intensely interested in the Atlantic
deeper waterways proposition and /
am very glad to note that you in the
south are also interested in that mat
ter and in improving your shipping
facilities along the gulf coast. The
more the south is developed, the more
the north will rejoice and the more
the north is developed the more the
south will prosper. The people of
Massachusetts and the people Of Flor
| ida are only divided by one barrier
and that barrier is labelled '.preju-
| dice" When you tear that barrier
down you will find that we have a
common purpose and a common des-
tiny and that nothing can prevent the
| splendid prosperity OF this nation ex-
| cept the littleness, the hatred and the
bigotry that we find in our own
hearts.
/ congratulate you upon YOUR initial
effort and trust that your avowed OBJ
! ject to help Apalachicola grow will be
| extended to a point where you will
want to see Florida grow, the south
! grow and the Union grow.
With highest regards. I desire 20
sign myself
Yours very truly,
HERBERT n. DAWSON,
Secretary.
From Chicago.
Mr.. Gross writes the following
Chicago, Sept, IS, 1910.
Mr.. Leland ]. Henderson, Apalachi-
| cola, Florida
Dear Sir: Replying TO your letter.
1 beg to say that / have gone over
your Board Of Trade Bulletin very
carefully. It is IN excellent docu-
ment.
| do not see aay reason why you
should not carry some advertising
and thus reduce the net cost Of the
/ edition.
There are also some things that it
occurs to me shelld be considered
that I do. not fna mentioned prom:-
nently. Undoubtedly the object OF the
publication is to attract people TO your
| city. There are cfrtain things that
| those at a diatarce would wont 70
know-the character OF the schools
and school accommodations, the OPP
portunities for business. the cost and
character of lands and the produce.
also is there a mafiSet accessible AMI
what profits are hing made in any
particular lines OF business IN which
there is a chance u engage? If there
is anything to be said favorable TO
the climate il occurs to me it should
be emphasized. There are thousands
/ of people through he north who have
a moderate amount of money and
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