davidaulloa/AmericanStories huggingface dataset:
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-03
ADVER TESXWG TALKS
BY WILLIAM c. FREEMAN

while witnessing the dedication cere-
monies of the Wanamaker House Of
Business in Philadelphia on December
80 last, 1 could not help thinking what a
great contributory element advertising
has been to the success of the Wanna
maker business
Everybody, I think, will concede that
John Wanamalzer, personally, is a bust
ness genius-that he is a remarkable man
endowed with great intelligence-but /
submit that all of his great qualities as
man and merchant would not have be-
come known as generally as they are,
had it not been for advertising
I think Mr.. Wanamaker will agree
with me. He recognized the power of ad-
vertising fully fifty years ago and has
started in business his first days re
ceipts were, 1 am told, $24.67. He left 81
cents in the cash drawer and took the $.4
and spent it for newspaper advertising.
From that time until now, day in and
day out, except Sunday, for fifty years.
the Wanamaker printed word has ap-
peared in several daily newspapers.
Newspapers gave him business fame in
their advertising columns and were COM
PEELED to recognize him in their news
columns because of the fame given him
BY his customers and friends. He got his
fame through advertising-also his Gus
toners
ability and genius he has held his Gus
toners by giving them what they wanted
when they wanted it, But he has been
king advertiser He has paid literally for
and says So
How liberal do you suppose he has been
with his advertising in Philadelphia news
papers alone in his fifty years of bust
ness?
He has averaged $500 900 a year for fifty
years. That represents fifteen million
dollarsi
And his advertising appropriation now
in New York and Philadelphia newspa-
pers averages more than a million dollars
a wear in the two cities.
Does it pay? Well, I guessl and the
percentage of cost on the gross business
for advertising is very small
(To be continued.)
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-03
EVENING CHAT

Pray, Miss Cameron writes a corre-
spondent at the close of a letter fnveign-
ing against the flirtations between mar
ried men and the women with whom they
come in contact in the pursuit of their
professions. do you know why Caesars
wife must always be above suspicion, but
any old thing?"
The question amuses me because OF its
complimentary implication Of a cheerful
trust in my omniscience.
Dear lady, don't know why that De
culiar state of things exists any more
than any of the wise men who have tried
TO explain and justify it really know why.
I've often heard it said that the under
lying principle of mans demand is, that
man s infidelity would have no effect on
the Offspring whereas womans might
faint the line. I wonder what the work
ers. who are fighting the black plague.
and who know how large a per cent OF
the blindness. the imbecility, and the in
herited disease of all kinds, come from
that source-think of this serene assur-
ance that mans infidelity can have no
effect on his offspring.
No, I don't believe we can account for
the double standard Of morality in any
such simple way. If I were to hazard
would be this-that man enforces a
double standard of morality, because man
is stronger and can have what he wants
and wants that.
There is no doubt in my mind that by
nature-or by their baser natures, let US
say-men are polygamous.
KNOW a man VITO loves MS wire ana
two children devotedly Once when they
had some domestic trouble, and shh
threatened to leave him, he was almost
heartbro<en- And yet 1 know that this
man is continually running after every
pretty woman who comes within his
orbit.
I know OF another man who has a very
beautiful wife to whom he seems devoted
He has three adorable children and d
lovely home. When the last child was
born, his wife was very i'll and a young
girl. who a distant cousin, came to
take charge of the house. And because
his wife was so i'll, that he could spend
little of his time with her, and because
the cousin happened to be young and
pasSably good-looking, that man actually
tried to work up a desperate filtration
with the young girl
That's the baser side of masculine
nature.
And if that doesn't show tendency to-
wards polygamy, I don't know what does.
Social man, the law-giver has decided
that homogeneous state Of society is far
and away the best.
Individual man. the weak human being.
is continually rebelling against mon
oEanly. and since he is the stronger of the
sexes and the ruler, he manages to trans
gress his own laws almost unreproved.
while he absolutely refuses to permit
woman's transgressions.
And that my letter friend is my guess
why " Caesars wife must always be
above suspicion but Caesar can do (well,
pardon the slang) any old thing
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-03
POINTED PARAGRAPHS.

IFrom the Chicago News.l
Too many men take all their grist to
the gin mill.
But a slow going man is seldom over
taken by opportunity.
The best way to syrnpathize with some
men is to shake them.
The reason a woman keeps her old love
letters is-because.
Raise the standard of your work If you
are working for a raise.
Matrimony would please some people
better If spelled matter of money
He's a poor preacher who tries to make
up in length what he lacks in depth
Many a man who claims to have been
driven to drink didn't need 9. chaser
Love is one of the diseases that are
more often cured by a D. d. than by
an NJ. d.
Every woman loves to talk. but 1t isn't
every man who can induce her to say
what he wants her to say
It takes an awfuliy clever man to dodge
the leap year widow who has appointed
herself a committee of one to induce him
to face the parsOn with her.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-03
Jap MAR SCARE HERE.

With the punctuality of a Pythias,
an old friend, the japanese war-scare,
has put in a temperance. It's entrance
has been unobtrusive- Perhaps a few
have failed to recognize the hydra
headed monster. But its arrival is
none the less certain because it happens
to be wearing gum-shoes for the pres
ent. Soon, all too soon. the welkin
will begin to ring with tho hoarse
shouts Of the much-xissed Hobson and
q few kindred spirits. who wouldn't
even be content if the military and
naval forces of the United States were
superior in quantity and quality to the
combined ornaments of all the rest of
the nations of the world.
As regularly as the army and navy
appropriation bills are taken up for
consideration in congress just so rsgu-
larly does The talk commence of the
possibility of the United States and
Japan getting into differences that can
only be settled by war Then terribls
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-03

picture is painted of the way this ma
ton would be annihilated by the little
men of the land of Nippon. A bigger
navy is essential. More money is need
ed to put the army in better prepared
ness for war. If not, desolation will
stalk throughout the land. The Japs
will be its father.
What rot! But it is pressed annually
with a pretense of sincerity 1t is on
its way for the good year 1872 A
couple of days ago the news came from
Washington that in a sudden spasm Of
economy the Democratic leaders in the
house had decided to put the jinx on
the appropriation for the authorization
and construction of two new big battle
ships this year, in accordance with the
naval program that has prevailed of
late. This was all the evidence needed
that the Democratic house, in charge
of the purse strings of the government
has no mind to be any too lavish with
appropriations for military and naval
purposes.
And the very next day another dis
patch came from Washington to the
effect that report had reached the
nations capital that the Japanese are
to colonize in Mexico. Think of 1t! A
CO1OAly 10 the SOuIn OF us. SuOU10
such a colony be established, it would
be an easy task for the empire build
ers of the Orient to extend their opera
tons to the Occident. These United
States would be at their mercy. Horror
of horrors! Perhaps there is just one
loophole of escape. Build a bigger navy.
Make it ten times bigger than the big
gest. Dump more and more millions Of
dollars into the army until it is in a
class by itself.
Shucls! This newest Japanese war
scare should be laughed to death before
it makes any greater Roadway.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-03
GLOBE SIGHTS
BY THE ATCH1sON GLOBE

There are sicknesses a man doesn't die
of, but wishes he would.
Comparatively few tips are paid be-
cause the service is worth it.
You may have observed that a guilty
man often accuses himself.
STILL saying you have heard it before
won't stop some story tellers.
If an editor is interested in politics. he
is apt to think everyone else is.
If frying sausage doesn't improve your
appetite, you should see a specialist.
Sometimes boy is late to his meals,
but it isn't his work that detains him.
We have always wondered if the
laundries get any rakeor from the collar
factories.
We don't know much about money '.on
CALI except that there is a call for most
of ours.
There is also the kind of coward VINO
tries to keep up his courage by saying he
isn't afraid.
People are seldom as glad to see a great
man as the reception committee is apt to
intimate.
Magazine editors are polite, but not
enough so to make writer's welcome home
a rejected manuscript
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-03
by TEE WY
81 HARVEY PARSONS.

Thrilling story of an English bull
n sliI on the housetops, states that cops
taiieo 10 STAY the animal with rab-
DIT gun, but finished him with two
Wen directed shots from an adjoining
building When other weapons fail,
resort to an adjoining building.
But the fact that the bull remained
on the roof until he received the well
directed shots was his own fault. 1t is
cinch the British Boobies dropped
enough haiches to make a ladder.
The Jay Goulds have a daughter.
Ihls will be welcome news to any inn
poverished European nobIeman who
Inlnks he can stave off his creditors
for another 16 years.
In England, they consider it an
event to win the Derby, but in this
country it is a common occurrence at
election times. A hat is the favorite
Advice is cheap; which is a DANCED
good thing for the married man who
mas to pay for everything his wife
gives him anyway.
There are events in the lives of boys
and girls which come to them at about
the same age; the first shave and the
first proposal.
The principal difference between
fame and notoriety seems to be that
notorlety is easier to acquire and lasts
longer.
Don't judge too much by appear
ances. Sometimes a real actor wears
a fur-lined coat.
If you want to argue the affirmative
SIDE or the debate on whether or not
americans eat too much, avoid a
boarding house patient as an oppon-
ent- He won't argue, he'll just call
you blamed liar.
Topeka is to have a real wireless
station to compete with the several
sewing circles as wireless distributor
of news.
A crook usually thinks that the Of
Ilcers are trying to keep him down,
but he doesn't care to have a judge
rectify matters by sending him up.
Advice to contributors: In writing
Tor publication, never enter into a long
preamble, and then say: We'll. to
make a long story short" Just leave
that to the busy man with the scissors
and blue pencil He WILL all right
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-03
AS 10 easy MONEY.

So-called clients OF "Get-Rioh- Quick"
operators We're fleeced out Of S77 900. 900 in
a single year, according to the report
OF the chief inspector OF the postomice
department, just made public. What the
amount would have been IL the depart
ment had not been vigorous in its prose-
cutions OF concerns using the malls to de-
fraud can only be ina gined. Yet these
prosecutions fail completely to serve the
purpose in that they come after the
Fleeing has been done, and not in time TO
prevent such swindles.
Ordinarily the world doesn't waste much
sympathy on the man who Is swindled in
a get-rich-quick' game. for the reason
that in most instances he is expecting to
snare victim instead OF being victimized
himself. But this does not apply In the
case of sales of stocks, where the victim
has invested his money in what is repre-
scented to him as a safe corpor. - ion, with
the purpose merely OF deriving fair earn
ings therefrom. In some states such in
vestors are protected by law that re-
quires prospectus of every concern that
offers its stock for sale TO be filed with
the bank examiner or some such official.
that the investor by exercising proper
caution may discover the financial condi-
ton and prospects of the concern.
A few persons viii argue that IL IS every
mans business to look out for himself.
but that Is a WORKOUT doctrine. The the
DRY of "caveat emptor' or let the buyer
beware" has been relegated by a score Of
laws intended TO protect the unwary. But
the best Of protection. Of course. Is for
people TO entrust their money only TO
persons whose character and enterprises
they know to be sound.-Parsons Sun.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-03


Most people have no one but them
selves to blame for much of the I'M
pleasant and the disagreeable in life
to which they are subjected. And it
really is surprising, when one stops to
give the matter a moment or two )
attention. just how much Of that which
is distasteful and offensive is brought
about by one considering himself exact
ly right in every thought which occurs
to him. in every argument he advances,
and in every step which he undertakes.
Such is the rankest kind Of folly And
the penalties of this, as well as of all
other kinds of folly, are severe.
Perhaps rs apt an illustration Of
how an utterly mistaken idea Of this
kind works out, as can be presented,
is to be found in the parable which
was delivered by Jesus of Nazareth on
the Pharisee and the publican. It will
be remembered that Christ spoke the
parable unto certain who trusted in
themselves that they were righteous.
and, accordingly, despised others. 1.-TWO
men went UP into the temple to pray,
the one a Pharisee, and the other a
publican" related Jesus as it is re-
ported in 81. Luke. The Pharisee stood
and prayed thus with himself: God, 1
L
men are, extortioners. unjust, adulter-
ers, or even as this publican. I fast
twice a week. I give tithes of all
possess
And the publican. standing afar off,
would not lift up so much as his eyes
unto heaven. but smote upon his breast.
saying: God be merciful to me. a sim
ner.'
ct tell you" concluded Jesus. this
man went down to his house justified
rather than the other: for every one
that exalteth himself shall be abased;
and he that humbleth himself shall be
exalted"
How many are there in the world to-
day who are similar to that Pharisee?
How many are there, who. in their own
minds, are sufficient unto themselves?
The number is legion. They spurn the
counsel of others as being something
almost poisonous. Indeed. many OF
them go so far as to consider it belit-
ting to seek the advice of any one.
Poor, deluded souls that they are.
Their accomplishments never amount
to much. are never of the lasting sort
which are worth while They live out
their own little, narrow lives, such as
they are strutting around like the
peacock with not even as much to be
proud of, as a matter of fact, as has
that foolish bird. If they could only
know that the sensible people of the
world are doubled up with laughter at
their insignificance, maybe they would
mend their ways Maybe they would
realize that the delightful pictures they
have painted of themselves are such
crude pieces of work that they arc
shown up to be nothing more than
blots and snears on the real substance
of society
But he that hearkeneth to counsel
is wise" said Solomon And he never
gave any better advice nor uttered a
surer truth.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-03
DAFFYDLLS
By o. NOALL.

Could you call the little purp that
ran out of the Equitable fire a hot
dog?
Don't growl so. Percy. Supper will
soon be ready.)
If rates for room and board at Mrs.
Pruyns are $40 weekly how much are
pirates?)
(Take it away! There's hair in that
butter)
If a boob slept with a clock on each
side of the bed could you say that he
was sleeping between the ticks
ooh. you cruel mani I'm going right
home to mother.)
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-03

It's becoming mora and more appar-
ent that the Western Union Telegraph
company, or its local officials, have an
exceedingly poor idea of the period of
time that constitutes two weeks.
Months ago they were ordered by the
city commission to remove their NAM
moth poles on Kansas avenue. Finally
they were told that if this was not done
by January 1, something would happen
to them On that date they begged for
q little more time and announced that
they would begin the work of removing
the poles within two weeks. Has any
body seen them working on the job2
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-03
FROM OTHER PENS
THE RANCE AND BEEF.

The cattle range still has a material
and important influence upon the supply
Of beef, and, consequently, upon the price
of beef products to the consumer. not
Withstanding the intermediate influence
OF the packers. The present winter has
been, in some respects, sevei one on
the ranges, and sensat ioiaI reports have
begun to circulate of heavy losses OF
stock. The Denver Republican, however.
asserts that while the continued cold has
caused suffering among the stock on the
range, this has not been the kind OF
winter to result in tremendous losses. It
explains that cattle have great vitality,
and that this is particularly true Of cattle
that have been brought up in the open
range. The stockman does not fear dry
cold spell as much as he fears thaw,
followed by continued cold. IL steer can
paw through the snow TO the grass. he is
pretty certain 10 come through the win
ter-somewhat weakened, perhaps but
still a valuable asset to the cattleman-
such stock picks up rapidly In the spring
and contributes heavily to the nation 3
food supply when il is time for shipping
the prime steer to market in the fall
Manchester Union.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-03
NOT PROVERBS.

He who knows least has most to say
About questions Of the day.
The man who never had q cent
Boasts loudest how his wealth was spent
Is not the man who looks within.
The woman with the pIainest face
Is most conceited of her race
The female who talks virtue most
Has oft the least OF which to boast.
The man most honored in a crush
Is oftentimes a 'bob-tailed-flush
Fun many a man well known to fame
Has yet to earn an honest name.
-Lurana Sheldon, in the New York Times.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-03
HUNOR or THE DAY

i've worn this hat now for twelve
years 'impossiblei 1t looks as good as
new wei, I've changed # once Or
twice during that time. '-Fliegende
Blaetter.
HAS anything ever been discovered On
Nenus2' asked the student OF astronomy.
No" replied the old professor whose
mind had slipped a cog and transported
him into NEUROLOGICAL fields; mot n the
pictures Of her are authentic Chicago
News.
Grandpa" said Brewster's young son
one day. which OF my parents do re-
semble?" Both" the grandmother an
swered. You have your mothers re-
markable capacity for spending money
and your fathers absolute genius for NOT
making it."-Kansas city Star.
The Musician-But this IS a passage
marked piano-softly you know The
you, you have got to play IL much louder
lie Sourire, Paris.
Women patronize the drama extensive
". but they must be assured OF a happy
ending" Il guess that's why they don't
care much for baseball kansas City
Journal.
And now, Henry. you must go into the
library and ask papa's consent" What,
Me ask anything OF that little yellow
whiskered ginki Not on your life. sweet
finger in this deal he can come to me
see2"-Cleveland Plain Dealer.
What makes you think the baby is go
ing to be great politician" asked the
young mother. anxiously. Il tell you
answered the young father, confidently:
'he can say more things that sound well
and mean nothing at all than any Kid /
ever saw-"-Cleveland Plain Dealer
Ibid that aviator friend Of yours have
a successful season. Very Re ,noro
than made enough to pay all his hospital
expenses."-Detroit Free Preas.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-03
JOURNAL ENTRIES

Not a few peopfr are wonderfully
clever in concealing their ignorance.
X X
Some folk can't make up their minds
to do anything because they haven t
any.
When in doubt. keep quiet and you
won't make yourself so ridiculous so
often.
X X y
man may realize his faults with
out liking to have his attention called
to them by some one else
X =
The beauties of a sunrise are like
ly to be lost on those men who have
to trudge to work at that hour.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-03

And now, mora's the pity, there will
be a ceaseless debate in these parts for
six weeks at least as to whether or not
th1 grounding saw his shadow here
abouts. The sun shone briefly and
spasmodically yesterday. The question
is: Was it out long enough at any one
time for the grounding to execute mis-
shadow dance? Or did he take advant-
age of his opportunities in the pre-
misses? There is only one way to settle
this important matter. Somebody could
make it a point to look up the ground
hog and ask him.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-03
Tho 4.Stratospherev

In the year 1902, a French meteoro-
logist, NJ. Teisserenc de Bort, who had
sent aloft a great number of balloons,
carrying thermometers and other ap-
paratus for testing the upper air, dis
covered that in every case, after a
height of about 6 u miles was attain
ed, the steady fall in temperature
abruptly ceased; often giving place to
a slight rise in temperature for a GER
tain distance upward. A new shelf
of the earth's atm osphere had been
reached=the isotherma1 layer, or as
its discoverer now prefers to call it,
the ''stratosphere." The stratosphere
is not, however, uniformly high over
different parts of the world; 1t is low
est over the poles and highest over
the equator.=C. F. Talman.=Febru-
airy Worlds Work
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-03

THE HENS GONE WRONG.
Never were eggs any scarcer IN tins
Hiawatha market than now, FOR they
could not be, for there are none, now
and the hens are getting soundly abused
for perpetrating this egg famine. without
the semblance of an excuse. Why. even
from Christmas day, when the big snow
fell, until the 18th day OF January. when
the last below zero weather occurred,
through all the storm, and away below
zero cold, during this spell the hens re-
NAMED loyal TO duty and the marker
was not allowed to ever get eggless. But
here has been ten or twelve days without
any zero, much Of the weather moderate,
the water running in the cutters and the
snow melted. Under these conditions IL
was presumed that the hens would 20 70
work and glut the market with their
product, and the price would drop num-
Der of points. But, not 50. The hens ut
terly failed, and now the shoeshops are
Kept busy replenishing the wear and tear
caused by general chasing up and down
the sidewalks in search OF eggs. There
are no cold storage nends or anybody
else robbing the consumers OF eggs. 50
hens, where II surely belongs. Many
people speak OF schemes to make hens
lay. whether they want TO or not, but II
has never been proven satisfactory that
they succeeded We all know that winter
IS not the natural laying season, ana
this must be considered in our endeavor
to make the hens lay high priced eggs
II Is probable that a ration as near as
that which spring and summer furnish
may bring some success, but nothing else
viii do it--Hiawatha World.