Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1912-04-10
FOLLOW II UP IF
YOU DESIRE TO
GET RESULTS
Publicity Association Bulletin
Points Out Need Of Definite
Work on New Mexico Pros
poets.

That the time has come when New
Mexico community advertising must
be direct. to the point and definite Is
the statement made at some length in
the current number OF the New Mexico
Publicity association Tor the benefit
of the boosters OF the state at large
who are members OF that effective
publicity organization,
The keynote now re-, get results. IT
you are going TO get results u Is frs;
necessary To get down 10 brass tacks.
Tho following from the Bulletin Is
worth reading by the public at large:
The most important thing 10 Nom
beers Of the Publicity association who
are actively engaged la the land busi-
ness. aud 10 commercial clubs, adyor-
Using their respective districts, Is the
most effective plan for interesting the
inquirer IN his proposition or district
We and that a great many members
Of the association. including CONNER
cial clubs. are following up the In
qulries with circulars or general III
erature and nothing more. This calls
the inQulrer's attention to tho rcspec-
tlge district. and the general result
for New Mexico, as a whole Is very
good but 81 leaves no definite prop
oaitiOn-no personal appeal In the in.
Quirers mind To sell a man suit
OF clothes Il is necessary for him 20
see a sample OF the goods or to know
Just what that suit Is going 10 be
like The same applies TO interesting
man in a district or I'm a piece OF
land. The average investor VIII make
n personal investigation before decld.
ing definitely upon a location. and TO
get him TO make that Investigation
20 make him believe that district or
particular proposition Is worth inyes-
tigation 70 rs necessary 10 familiarile
him as much as possible with actual
facts. locations, etc. The average man
I'm Illinois or Ohio or Missouri who
hecomes interested IN New Mexico has
no accurate knowledge OF where Flora
Vista or Dunlap IS. Tor example. and
Ia order TO interest him In that dis.
irict or a tract of land In that dis.
trlct, q Ia necessary 10 let him know
Just where that district and just
where that tract of land Is; just how
far n is from such and such points,
how to get there, what railroad or
railroads will take him there how far
the land lH from the particular town,
what u will grow, what TIE ,dn1 Ia
worth, what kind of roads, schools,
churches. what crops are grown, etc.
stating that they have had literature
or letter from some member Of the
Publicity association, aud very often
enclosing the letter They want more
definite information and there Is no
doubt bat that the inauguration OF a
definite f0llow-up system is well worth
the care ful consideration Of the land
man and commercial organization
making an EFFORT to get business by
advertising The inquiries furnished
hy the Publicity association are ripe
they are from men who are actually
interested and who have been sup
piled with set OF literature giving
them a description of every section
of the state. and who have been writ.
ten letter stating the advantages OF
the now state and urging that they
give an correspondence received deal
ing with New Mexico careful consld-
GRAFTON.
Men who are getting results are
using the definite proposition plan
they are putting their goods before
the customer Tho additional Time and
expense necessary 10 inaugurate and
carry on this system will be paid back
IN results. and q Is hoped thai thoHe
members of the association who are
not following up the inquiries In tins
manner viii give IL trial.