Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1912-05-03

NSA@/
r When Selecting Motor Car?
proceed to the still more important points IN the selection
of automobile We would ask for list of owners IN
own toWn-our own neighbors and acquaintance.
and friends of friends. And would them all
personally Ask about the how it performed On the
different kinds of roads and in varying weather. Ask
about its power and dependabilty. And finally we
would inquire carefully to the treatment accorded each
customer by the manufacturer or his agent
SPEAKING OF AGENTS. dealer is the better term.)
We would go further and ask whether back of the local
dealer branch merely jobber. A jobber, you
know handles certain product this This season.
Get that? Next season he may, and probably Will
be handling competing It will be necessary-or
he will think so-to knock the he is selling
And the easiest way to do that is to neglect It and
its buyer.
ONE CONCERN to be exact-have
thrtysx branch houses located IN many important
distributing all this continent as
well the U. S. There 60 again Constantly
revertng ourselves. And when trying so hard
to be impartial, tooD
NOW WE HAVE ELIMINATED ALL but three or four
cars from our further consideration. We speaking
of IN the price-class of Flanders "20' and
EMF "S0 which is to say cars selling from $1,000
down to $500.
PRICE OF FLANDERS "2O" IS $500 at the factory and
price that compares with this wonderful at all And
though EMF $500 sells for only $1100 you will find it
is damned by all dealers selling up to $780,. In
other words it is their strongest competitor just as
Flanders 20 is the bete o of dealers who have 5000
and $1,000 sell and who have to argue that they
just as good as Flanders "2O."
THAT REMINDS US Recently we heard of two IN.
genious ways make the rival dealer tell between the
lines as it were, which he really considered best
Here they are:
ONE RESOURCEFUL BUYER made it practice to
IL
which car they all knocked. He says the first they
attack is invariably the that pushes them hardest
in competition. He bought EMF "30." CBut OF
course, that is aside from the story)
THE OTHER, A. PSYCHOLOGIST adopted this plan.
He assumed that the he looking at the best
in the world-to avoid argument with the salesman
Then he asked which the salesman considered next
best.
HE BOUGHT FLANDERS "2o"-now this isn't preju-
dice. It is fact.
WELL, WHAT HAVE WE LEFT after eliminating the
cars that cannot up the standards have
set-standards which the only safe which to
base purchase that involves much money and means
much pleasure the reverse as does the selection
of an automobile.
WE HAVE STUDEBAKER CARS-Flanders ''20" and
EMF $50" each in its own distinct class. And
have only these because-because in addition to passing
all the tests enumerated with 100 per to their credit
they possess that additional advantage which no other
enoythey backed by the name and the reputa-
ton of Studebakers.
WE HOPE WE HAVE HELPED YOU to select the right
car The one that will give you the most for your money
the first place and the most service and satisfaction at
the least cost afterwards. you apply all the
have suggested your decision will be the ours
Studebaker $40" "30-according to your needs and
your means.
JUST A WORD ABOUT DELIVERIES We receive
many letters from good friends in about this vein:
'Would order Flanders go" but competitors tell
you are so heavily oversold may not get it till July
Tell me the real situation" Here's our reply:
WE WARNED YOU in our last ad that tardy buyers
would undoubtedly be disappointed We cannot alter
that now Tried to get ahead of orders in April butt
bad the weather only managed to keep abreast
Can't hope to do more in May But that doesn't affect
buyers who are alert the condition Only the tardy
ones will get left You get car-If you hurry. See
your local dealer to-day and he most likely fix you
up for an early delivery And you doubt his promise
just drop line at the factory and we win tell you
whether he can positively guarantee you car on the
date he says Nine times out of ten he is telling the
truth-thats the kind of dealers we have mostly But
don't delay.
DETROIT