The Caldwell tribune. [volume] (Caldwell, Idaho Territory [Idaho]) 1883-1928, 1912-06-28
PAYS AV|SI7 TO Big
Store OF v. c.
!. HUNTER
Tribune Representative Finds
Merchant and Store
.. Up-to-Date
BIG DEAL Is CLOSED
Mr.. Hunter Agrees to Give Every
New Subscriber of The Tribune
Two Dollars Worth of Merchan-
disc and Every Old Subscriber One
Dollars Worth. ..


disc and Every Old Subscriber One
Dollars Worth.
A great big light, cheery-looking
store, filled chuck-full of fresh, clean
looking stock-and all about you
bright, intellegent-looking clerks that
smile welcome at you and seem to
breathe the spirit of gentle courtesy
This was the first impression re-
ceived when entering w. c. Hunters
big new dry goods store in the T. K.
Little building. And the impression did
not wear off little bit, but grew
stronger and deeper as we walked
around. There was an air of quiet
efficiency about the whole establish
ment that we afterwards found eman-
ated from the courteous proprietor,
Mr.. w. c. Hunter, and was reflected
in every single one of the clerks.
Mr.. Hunter was glad to see US
how could he help it--and didn't seem
to have anything to conceal, for he
told US his business history for the
past 50 years-his father was a dry
goods merchant, having served his
apprenticeship in the old country with
Carson & Pirie, the large merchants
of Chicago. Mr.. Hunter naturally
entered the same business-and so
we found the reason for that air of
efficiency: two generations of dry
goods merchants.
Twenty years ago young man
opened small dry goods store in the
suburbs of Chicago. He paid close
attention to his business and the store
room became too small. It was en-
larged. In couple years more, new
additions were made; and so on until
a great big modern building occupied
the same site of the original modest
store. By this time the proprietor
saw chance to open a branch in
anothr suburb, and he quickly seized
the opportunity. Success crowned
his enterprise and it was not long
before another branch became neces
sary. And the main store, occupying
the same site for l8 years, prospered.
But now the enterprising young
merchant met his first serious trouble.
The damp, dense atmosphere of the
lake-bordering territory was found to
affect the health of his wife. He at
the first opportunity closed out his
business and having heard Of the
thriving young state of Idaho many
times, and of the great opportunities
to be found here, came west
Mr.. Hunter could not find an open
ing in Caldwell on his first visit, two
years ago, and located at White Sal
mon, in the Hood River valley. Here
the same difficulty presented itself
his wife no better, the climate being
too damp, he once more came to Cald-
well-the one place where she seemed
to find perfect relief and health.
The store room of the old T. X
Little place was renovated and en-.
larged, and Mr.. Hunter went to Chi.
cago and bought big, splendid new
stock of merchandise, arranged fol
advertising space in The Tribune
and is mighty we'll pleased with hi'
business.
Mr.. Hunter attributes his success
in business to two reasons--depend
able, right priced goods, and hi
method of advertising. He has always
held that only the best is good enough
for his customers; and in advertising
he believes that when his customer
find the goods exactly as advertised
they have added confidence.
The Tribune has made an arrange
ment with Mr.. Hunter whereby ever!
new subscriber may receive The Cald
we'll Tribune for one year and get
certificate emitting them to $z INN
chandise In the big store-all for y
The old subscribers were not LETT GU
in the cold. so At . clear loss We al
ranged that they should receive
certificate for 81. upon payment o
arrears and one year in advance.
The Tribune believes that 20 years
enviable reputation is behind ever
dollars worth of merchandise in tn