El Paso herald. (El Paso, Tex.) 1901-1931, 1912-11-28

VIZ effort IuaL IS De4Ii5 maze 10
establish American fashions for
American women should meet
with the enthusiastic support Of all OF
the women Of the country. because:
Ii S patriotic We believe that Amer
lean brains and American fingers ara
Jusl as clever IS any in the wide world.
It's good business. It keeps millions
OF dollars at home and that makes Tor
universal prosperity.
1t prevents our being swindled Most
Of the imported gowns and hats we
buy were imported only from the work
room to the salesrOOm, and we are
paying $50 or $50 extra on the article
1oE the bogus Paris label on it.
II opens up an immense and profit
aDle Held OF occupation for our girls.
There is no bteter business a talented
young woman can go into than design
ing and making artistic hats ana
If still another argument in favor CT
patronlzing home Industries were
needed, it lies in the hope that when
practical level-headed, wholesome
American women and men get to work
on 0eV1Slng garments for their com
patriots the national spirit will flower
IN some fashion that Will make the
dress question less Of a nightmare than
Americas Gifts.
some color is given TO this hope by
the tact that the only two distinctive
garments that American ingenuity has
so far put forth have been a boon -
enSlaTed WOmanhOOd- These are the
snlrtWaist and the short skirt and
what they have meant to the sex that
mas been going around for ages swell
ter1ng and painting in tightly bOned
bodices and basQues and vafnly trying
to clutch up yards and yards Of trail
ing and mlcrObe-Sa gathering skirts as IL
walked, no tongue can tell, nor type
writer set down on paper.
Talk about emancipation Some day
we VIII all rise up As one woman and
on IN = al
who first dared to shear off the bottom
Of a skirt, and there is a niche in the
Temple OF Fame right next for the
fashion designer who originates a cos
tune that won't go out OF style in
three weeks, but that you can wear in
peace of mind until the garment is
worn out, without being conscious that
you look Ike a last years BIRDS nest
This permanence in fashion is the
most crying need Of the day. 1t would
enable US TO buy better clothes, more
artistically designed clothes, clothes OF
finer quality. because then when We
got a dress or a hat We would be sure
Of getting good service out Of il in
stead Of having to cast it aside in 4
few weeks because skirts had suddenly
Widened or narrowed or hats changed
from peach baskets to Merry Widows
To a person Of refined taste, nothing
seems more vulgar than to see a WON
an decked out in coarse lace. and sleazy
satin. and near velvet. Yet women
justify themselves IN wearing these
atrocities by saying that the styles
change so quickly that II doesn't pay
to get the real article.
The Most Economical.
This is a fruitful source OF extrava-
gance, for there is no wear to shOddy
goods Every Woman's experiences
teaches her that the cheapest dress she
ever had was some fine cloth OF silk
that wore like leather, that came home
from the cleaners or dyer's as good
as new, and that stood being made over
half a dozen times
Some few women there viii always.
be whose brains are cut on the bias
and filled in the middle, and hObbled
around the bottom, and who win al
ways believe that the chief end OF
woman is to change her clothes, but
the great majority Of women are.
weary and sick Of this eternal rush to
the dressmaker-
They yearn with an unspeakabls.
yearning to buy good. sensible, durable
clothes. such as men have. that viii be
appropriate for the occasion and that
they can wear without change until
they wear out. thereby leaving them
money and leisure 10 do some Of the
other things they would like to do. II
it were not for the eternal dress propo-
sitiOn-