The Bridgeport evening farmer., 1912-12-12
AUTOMOBILE SHOW COMING IN MARCH
 AT PARK CITY RINK

to be held here in March issues the following announcements:
 '.The Park City Skating Rink on
 State Street at Barnum's Winter quar-
 ters, with it's 28,000 square feet of show the first week in March that,
 bodes well to take it's place, as the
 biggest and finest auto show in Con
 necticut, as to cars, class, decorations,
 appointments entertainment and ev-
 erything else that human ingenuity can conceive to make a show that
 is really showy.
 4tThe show will not open until the
 first week in March, but actual and
 real work has already commenced on
 this undertaking.
 tered, in contracting spaces for the various exhibits, alloting the spaces, mapping out a color scheme of .har- m ony and sp1endor, for. the appro-
 priate decorating of walls, ceilings.
 and posts, designing the illuminating effects, and the thousand and one oth
 CT details that make, to transform a
 vast empty unadorned interior, into
 brilliant, busy, beautiful structure, sra-i
 diant with color. and sparkling with
 illumination, is such aas requires, months of arduOus preparation be-. fore the expectant public can walk in and see what the auto world has to- offer for 1913.
 fsThe automobile is to-day consider
 ed as having reached mechanical per- lection and this year the manuufac- turers have worked on the idea that
 
 . they will now improve the package. The body of the car is now claiming large share of attention. Every man ufacturer is striving to produce CAR, the lines of which will sug- gest to the eye, grace, ease, and com fort, and at the same time impress
 you with it's speed, it's power and its
 soIidity. As a result of this turn
 from the mechanical to the esthetic,
 the 1913 cars all possess lines of ele- gance and beauty which will lend an
 z1JnE h
 as previous year has afforded The
 management of the show is in the
 hands of Benjamin B. Steiber, a hust-, ling young man who is particularly
 qualified for this position. Mr. Stei-
 Der has been in attendance at every
 auto show in the United States of any importance, that was held this side of
 the Rocky Mountains. for the past
 two years, including among them. the New York, Chicago, Detroit and Kan sas City shows, and will attend them of the Bridgeport show. Brist1ing with ideas and suggestions taken from a, hundred successful shows. MT Steiber's supervision, should make
 Bridgeport's show the banner show of
 E.No expense will be spared to enter will be held every afternoon and ev- ening and many other features will
 be added, the details of which, have not been sufficiently developed to | warrant publication at this time.
 eIn looking about to find a suitable location for the show, it was learned has building that contains many l thousands more of square feet of space, than there is at the Armory. ttThe Park City Skating Rink con tains 28.00O square feet of floor,
 which is a greater area than that of any building in Bridgeport, and there l fore, was chosen, although even this
 building will hardly accommodate all l dealers who have cars to display.
 t'The Automobile show presents to the mind an economic situation that | is unique in the business world. It is most interesting to observe that | this is the only retail business where each dealer is willing to get together under one roof and show his commo- dity side by side with his comp petitOr. | This shows feeling of good fellow ship in the automobile trade that | late. Although the auto show is an 1 institution that is entertaining and instructive to everyoneI whether they have car or not yet to the autoist, and to the future autoist (and who does not aspire to be a future auto ist) the show is store house of facts, and Va1ua ble information that one can i'll afford to miss. There the prospective buyer has presented to him side by side for com parison the offerings of 1913 each car
 exhibited for your personal inspec- ton and in. charge of courteous and well informed gentlemen ready and aD1e 70 answer 1ntell1genCEy the nun
 dred and one different questions that rise in the mind of the visitor. There will also be a display of autom obile
 accessories which will give one an 1 insight into the hundreds of devices
 and inventions for protecting the tire, | starting the car without a crank, and
 other things. all concentrated on the
 one idea of producing labor saving
 devices, that make the running of the 1 auto a matter of the purest sinplic-
 ity- The substitution of the pleas
 ure car for the horse is already a mat | ter of history, and although the horse
 was little slow in stepping aside for l the commercial vehicle, yet it was | only because the commercial car was | Y little slower in development.
 II "To-day the commercial car has reached that point of efficiency, where i it is considered a daily loss of money l for a business concern to be without | a motor vehicle if they use vehicles 1 the United States of any size now has
 its motor delivery cars or motor
 trucks. A special night will be des- | ignated during the week for manu- l inc the commercial vehicles while a society night at the show will ern- phasize the pleasure cars Place l The Rink can be reached by cars as | The auto show will be advertised in | all of the surrounding towns and as
 suburbanites are great users of au- i tos Bridgeport should have visiting l ing the week. The merchants and | business men will all lend their hearty | support to the show, because visitors mean increased business to them 1 Ninety per cent. of the available floor space has already been contracted for by the various exhibiting dealers and | everything augurs well for a great show during the first week of March,