davidaulloa/AmericanStories huggingface dataset:
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22
DEMAND INCREASING
FASTER THAN SUPPLY.

The demand fer Florida fruits is
increasing faster than the supply.
This is not only true of Florida sub
tropical fruits but of all kinds Of
fruit grown in the United States.
The department of agriculture esti-
mates there are $4,000 fewer bear
ing apple trees in the United States
than there were ten years ago. While
this is hardly true of orange trees
and other citrus fruits, it is fact,
though that there are not so many
citrus fruit trees in Florida as there
were in 1895, the year before the
"big freeze"
Since the first oranges were shipped
north from Florida years ago, the
opportunity Of the fruit grower was
never better in this State than now.
Three years ago man from Penn
sylvania came to Putnam county,
Florida, and purchased one of the
poorest pieces of land in the county.
He decided on grape fruit. Procur-
ing the largest and best trees, the
nursery had to sell. he planted a
grove, fertilized the young trees lib
orally and worked them almost in
.cessantly These young trees are
bearing now and will average a box
Of fruit to the tree. In all probable
ity the first crop viii pay for the
trees and the fertilizer up to date
Without exception. every county
in Florida is adapted to the growth
Of citrus fruits, some varieties be-
ing better in some sections than 9TH
ers. The population Of the country
is a hundred millions in round num-
besr and these people consume enor-
nous quantities of fruit. At pres
ont, Florida is not selling her share
of this supply.
Florida people should plant more
trees. Pensacola journal.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22
NEWEST NOTES OF SCIENCE

Cod fish are dried, beaten into
powder and made into bread in Ice
land
A slanting aerial in wireless tele.
graphy is less efficient than a hort
zontal one,
Foreigners living in Siam will es.
tablish a Pasteur treatment hospital
at Bankok.
A mitten has been patented that
adds to the surface of the hand and
aids a swimmer.
Pay-as-you-enter street cars have
been introduced into England by a
Newcastle company
Tile sewers have a carrying ac-
pacity just about twice that Of brick
ones Of the same size.
Thirteen women and one man who
had lived more than 100 years died
I'm Buenos Aires last year.
Ascholarship in the chemistry of
baking has been established in the
University of Pittsburgh.
Several German cities are using
street washing machines driven ana
operated by storage batteries.
A generator weighing but twenty
pounds for supplying electric light to
aeroplanes has been perfected.
Two new British battleships will
be fitted with anti-rolling tanks, the
first war craft so equipped.
Twnety-nine State shave made or
are making laws for the official SUI
pervision Of weights and measures.
The trackless trolley system is be-
ing utilized for coal, wood and gem
eral freight traffic in Germany.
Large, detachable mud guards
which need not be carried on good.
dry roads are novelty for automo-
biles
A new electric process for coating
iron or steel with lead has been
brought out by an English scientist
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22
CITY COUNCIL GRANTED
unTrl nnMnrnniflaI e
lUIEL bUlIULJJIUlSU
lcontinued from Page %

CONTINUED from Page ID
I Isane. a. D. Mendenhall, + W.
Gether. W. G. Wresor, N. L. Bryan.
b. NJ. Wood, J. D. o'Hern. J. W
Hicks. L. H. Barhite, w. K. Jackson
Dan Marshall, M. F. Hetherington,
W. Bryant, c. M. Weeks, George H.
Al6eld. T. H. Ward, L. o. Broadfeld,
n R. Scarlet, ]. E. Melton, j w
O'Doniel. J. d. Lowell, J. F. Council,
d B. MurreIl, D. B. Dickson, J. W.
Kimbrough, L. R. Kimbrough, J. 7
Marshall, William Hest, e. S. Nc
Glashan, A. B. Cochran, John S. Ed
wards, J. L. Thorp, o. L. Thorp, ] A.
Cox. E. G. Tweedell, H. T. Heron,
w. ]. Reddick, R. R. Heron, H. o.
Denny, Theodore L. Waring, D. H.
Sloan, E. H. Young, Jr., r. w. Weav-
or, w. T. Overstreet, A. Logan, r. 3.
Lufsey, P. H. Sanders, E. J. Walker,
A. D. Barns, E. C. Fades, ]. w,
Buchanan, Jr., J. w. Buchanan. ST.,
j. M. Holland.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22
ARE YOU CARRYING A GRUDGE

Carrying a grudge around for two
or three years is about as hard d job
as Sinbad the sailor tackled with the
Old Man of the Mountain on his
back. 1t is continual drag on your
moral and mental energy. Every
time the sun of cheerfnlness tries to
shine into your Soumthegat isgd tlaa
cloud Of hatetdtmmingt dtee plendorI
The other fellow probably goes sing
ing and happy to his work, while the
poor, miserable holder of a grudge
has salt rubbed into his wounds ev-
cry time he sees the joyous one.
A grudge is a canker that eats out
the best impulses Of the heart. 1t
drags down the holder to the condi-
ton Of eternal torment 1t makes a
sensible man cranky and the wise
man lose much of his wisdom. A
grudge affects the family life and is
grinning skeleton at many feast.
On account Of grudge, Juliet does
for her Romeo and Romeo for his
Juliet. With grudge as starting
point murder becomes the business OF
a whole Kentucky county, and a fa-
ther dies by the hand Of his son.
But these tragedies are only the
outward manifestations of an in
ward condition. Many a man with
a grudge commits no great crime.
yet loses the best things of life be-
cause he hates some particular fell
low!
II you have grudge, forget 1t as
quickly as possible, take it out to
the channel of Biscayne Bay, tie a
sinker to it and throw it overheard.
When the ripples of the water grow
faint, let that be a sign to you that
peace has come back to your life.
Hunt up your supposed enemy,
and enjoy his companionship. If this
does not make him particularly hap
Ply, why you win have the best Of
him. You will eat better, sleep
sweeter and live happier after that
grudge has been disposed Of finally.
Miami Metropolis.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22
DEMOCRATIC TICKET.

For President-Woodro Wilson.
For Vice President Thomas G
Marshall.
Presidential Electors-Je jefferson B
Browne, J, Fred DeBerry. Charles r
Jones, w. Chipley Jones, Leland J,
Henderson, H. G. Sparkman.
Congressman, State at Large
Claude L'Engle.
EphgEessman, First Districts.
MlsbafERan.
Congressman, Second District
Frank Clark.
Congressman, Third Distr.ct-Em-
nett Wilson.
Governor Park TrammelI.
Attorney General Thos. F. West.
Secretary of State-H. c. Craw-
ford.
Commissioner Of Agriculture W.
i McRae.
Treasurer. G. Luning.
Comptroller-W. v. Knott.
Superintendent Of Public Instruc-
tion-W. ". Shefts.
State Chemist-R E. Rose.
Adjutant General. C. R. Foster.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22
EXCHANGE TO MOVE

1t is rumored that the headquart-
ers Of the Florida Citrus Exchange
may be transferred from Tampa to
Orlando. It is known fact that
the exchange growers in Orange and
other counties in the central and
northern part OF the State are work
ing hard to land the headquarters at
Orlando.
Orange county is one Of the lead
ing citrus producing counties in the
State and relatively high per cen
tage Of the growers are supporting
the Exchange In this county. Ex-
change growers who are advocating
the removal Of the general offices
claim that It Is the most logical
point being more centrally located
for the fruit producing counties and
easy Of access from the east coast
growers. as they can cross from the
east coast to Sanford and Orlando
is only 20 miles further south.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22

South with the birds Il the fall
says the Pensacola Journal, and
north with the birds in the spring
was the older order among those who
could afford to have two homes dur
ing the year. It has been positively
questionable for anyone to spend
summer vacation in his own sec
tion, and it has been considered pos
itively ridiculous for northerner or
westerner to come south during the
summer.
He will frizzle and fry under the
blistering sun in the north, he will
be carried to the hospital with sun
stroke ri oil the while will pooh
pooh tia l~sa Of going south for the
summer.
1t is all habit and a fashion,
based on a very plausible argument,
to the effect that If Florida is win
ter resort, it cannot therefore be
summer resort. This delusion pre-
walls even in the. interior states in
the south itself, It's a foolish de-
fusion. a senseless habit, a fashion,
without reasonable foundation. and
in the very near future, when the
people of these United States dis
cover what delectable climate Flor
ida has the year round this State win
become not only the winter resort
Of the entire country, but the SUM
mer refuge of the south, and of
large portion Of the north and west,
On the face Of it it does seem nom
sensical to go to the same place for
relief IN the winteP fr6M cola ana sid
summer from heat. IN efe 81 iiia5ffh
49,, ey., fcafs ehnIrnrf IN HI
lHs 1VvAssAii noWcVcFs III gUfffBi from
where you are to more pleasant
place in the summer, and that is
what at least two-thirds Of the peo-
pie Of America would do If they came
to Florida-anywhere in Florida.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22

Probably the FIRST time in the his
tory Of the state Of Florida the legis-
lature has been called into extra. ses-
sion for the purpose Of serving the
interests Of a single city. In this in
stance Governor Gilchrist has called
that body to assemble In special ses-
sion to pass an act granting to the
city Of Jacksonville the privilege OF
Issuing bonds to the amount Of ST.
500, 900, to be handled by q board
comprising fifteen men, and to be
used IN buying docks and building
wharves, and terminal facilities, all
under municipal control Jackson
vile Is preparing to handle the IN
creased shipping that it is expecting
to enjoy when the Panama Canal Is
opened next year, and in order to get
this special legislation. Ia advance
81 the regular session. which does
not convene untll April 1913 g
pagiae the entire expense 81 the ex-
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22
COLUMBIA COLLEGE WILL
ARRANGE LECTURES.

The management of Columbia col
llege will arrange for lectures an,
addresses from men prominent ii
professional and business life befor.
the student body and friends; tn,
course to begin in October or Noyem
Der and continue until May.
During the session 1912-191S it il
expected that some eight or ten ad
dresses will be given.
The plan will be to secure al
speakers men who can discuss with
authority the subjects which they
shall choose.
A college should give its students
not only sound instruction in the
subjects offeed in the curriculum but
general information and a broad cul-
tEre which give them some under
standing of the worlds work and a
vision Of possibilities before thought
full and energetic young men and
women.
Among the topics which, it is
hoped will be presented are these:
The Congress Of the United States,
its functions and responsibilities;
the judiciary of State; the equip
ment of the business man of today;
the Seminole Indians, who they were
end what they did; the government
of a State; the newspaper Of today,
its methods and aims; the church in
Dark Ages, it's life and work then;
some great Americans Of the last
thirty years; and among tho gentle
tlen who have already Baehd invited
IA sBeaR afei ssehaeaf bNs Pe1BIsyan
lIo4a afRIFfasfmdsll, AcK GoAa niast
son, Rev. DR.. A. ]. Holt, Chief Jus
tice Whitfield. Rev. DR.. VIM. A. Hob
son, and DR.. L. B. Warren.
It is also hoped that, ifHon. w. ].
Bryan shall visit Florida during the
winter, he will have a place among
the speakers.
Columbia college will publish four
bulletins annually, one of these be-
ing the catalogue. The bulletins, to
be issued in the fall, winter and sum-
mer will contain articles by the fac
dlty on subjects upon which the pro.
essors have put much time and
thought. Each member will write
some theme connected
with his department; and these con-
will b ehelpful and inter-
ssting.
In addition, friends outside of the
faculty will write for the bulletins.
and it is expected to invoke some of
the best talent in the south.
( Columbia college will keep abreast
Of the times and will give its stu
dents the best in culture and in
thought, the constant aim being to
send forth men and women thor
Oughly alive to the worlds needs and
for the worlds work.
We ask for students, because we
believe that we can train them as
we'll as any other institution of
learning in the State.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22
BUSINESS LETTERS GOOD AND
BAD

Probably the first experience fol
the most of us with business letters
was way back there in school days
when we used to write home. using
our best style and most persuasive
arguments; Dear Dad: Please send
Ave" We learned shen the impor-
lance and great worth Of the good
business letter.
Back of the appearance, however,
the thing Of first Importance is what
the letter says, OF rather-how it
says it. There are about as many
different ways Of expressing a
thought as there are people writing.
Some ways all right when spoken,
are nothing but trouble-makers when
put into letter.
A man Of wide experience in con-
Quoting business by correspondence
points out the following, taken from
letters that have proved to be BUSH
ness-getting and business-keeping:
Do not say; I'VE will proceed to
collect this account by due process
of the law"
Say, rather: I'VE do not believe
you desire to compel US to collect
this account by process Of the law.
Do not say: you must. etc
Say, rather: you viii please Us
if, etc"
Do not say; I'VE need this money.
and you must get It here by the
10th"
Say, rather: IF you knew how
much we need this money. you GER
tainly would get it here BY the 10Th
Do not say: This charge is un-
Just, and we never win pay it,
Say, rather: I'VE have too good an
opinion Of you to suppose YOU want
us to pay a charge as unjust as tbia
is"
DO not say: After we have done
you so many fayOrs, we are surprised
that you, etc"
Say, rather: The favors we may
have extended you have been
pleasure to Us, and we hope to b n
a position to extend many more Is
the future ETC. Grand Rapid
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22
HOW 10 BE HAPPY.

Don't borrow another mans auto
mobile and break It.
Don't start any argument on re-
Ngion or women's suffrage.
Don't take q deaf party to the the
ater with you.
Don't ever expect any return for a
saYor. They maybe you'll get it.
Always carry a dozen extra coli
Tar buttons In your pocket and three
pr four safety pins.
Don't polish your shoes with a
Bath towel and As souf wife ilnd ~
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22

The company owning the Gaines
vile light plant may find that they
won't find It such an easy matter to
close down their business to spite
the citizens OF that town as they
thought. The City Council has en-
joined them from taking such steps.
and they expect to see that the light
shines Sept / regardless Of their
decision to close down on the day
previous.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22

"a man who won't boost for Lake.
land ought to be hung. is the way
one enthusiastic booster put it the
other day This is rather strenuous
treatment, but every knocker ought
to either turn to be a booster or take
any one Of the thirty passenger
trains that pass through Lakeland
daily his space is always more de 4
sirable than his presence.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22

With a six-story hotel soon to be
erected, Lakeland will at last come
into her own as far as being an ideal
tourist resort, and as a result thou
sands will flock here to spend the
winter, where heretofore they have
had to go elsewhere for lack of suf-
Ecient accommodations.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22

The first kiss is the sweetest, .
says the love-sick paragrapher Of the
Pensacola News, which leads us to
wonder how he can remember back
that far. Perhaps, though, what he
means is the irst kiss he gets from
every brown-eyed beauty he goes
with, At any rate, he seems to have
been practicing up considerably late
", but we fear he will find he has
now queered himself with the girls,
for they want every kiss to seem
sweeter than the last.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22
UNwELCOME GUEST.

A young merchant called his home
and said to the maid who answered
the telephone:
Tell Mrs. H. am bringing
spaghetti home for lunch"
The maid replied:
All right, but IT'S nearly noon and
We haven't much Of anything cooked.
conldn't You take him to a restau.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22

The Sanford Herald figures that
there are enough candidates out for
the postof1ce in that town to raise
about $4,000 for the national com
mittee, and they believe in letting
them foot the bill. Must be a right
peart little bunch out for the plum.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22
from the same Office is issued
THE LAKELAND NEWS

weekly newspaper giving g re-
sumo of local matters, crop condi-
lions. county affairs. etc. Sent
anywhere for $500 per year.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22

Published every afternoon from tzs
kentucky Building, Lakeland. Bla.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22

A. ]. HOLWORTHY
business and Circulation Manager.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1912-08-22

VI. F. HUTHERINGToN. EDITOR
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-11-27
GOOD copy" IS IMPORTANT
Preparation Of AdVertisins-Tel
Good Points of Your Product.

Inc value Of advertising depends
almost entirely on copy"
president of one of the largest
Insurance companies in the world re-
marked: 4 consider my advertising
ten times more important than any
other department OF our business and
so glye 1t ten times as much consid-
GRAFTON. Yet nine men out of ten
nave cultivated the expensive habit
OF rushing through their copy in the
shortest possible time and endeavor
10 get satisfaction for poor results
oy going into a frenzy when mis- bill
is presented on the first
II You would have your advertise
ments bring good results, prepare
your copy with care. not just ordinary
care, but great care. using the same
force in your copy that you would II
you were talking to a prospective
customer in your store. Say, for in
lance. you were selling a wagon.
would you start your argument by
telling your customer what you start
ed In business with. how much you
had made and how many weary years
you had been at the Job? No, you
would not. you would proceed to tell
him Of every GOOD point you knew
about that wagon and II you failed to
drive every point home. it would be
point you did not know. 1t takes this
very force to make ads effective.
Keep the history OF your house. with
your many years in business and It's
assets in your safe. except on some
few special occasions. For II you
continue to use them in your adver-
usements you will need them for
some credit man. Gle is the only
one continuously interested in such
matters). A prospective customer
that is in the market for a wagon is
anxious for all the wagon informa-
ton he can get. he expects II in your
ads. Does he get It, or does he get a
weary history of your business?
Then there is the man who does
not believe in advertising He is the
man that gets in a basket and spends
a lifetime trying to lift himself over
the fence. There. too. is the big
wholesaler. a strong believer in ad-
vertising but about the only ads you
see his name TO are those that pro-
claim him as distributor. He has his
city and country salesman and fails
to properly realize the possibilities OF
the generous use of printers ink. II
he received a carload of cabbages to-
day and announced the fact in the
morning paper. he would in all prob
ability sell more cabbages before he
WAS ont of bod than hiS WhOla fOrca
would sell all day.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-11-27

extraordinarily rapid growth OF news
papers and magazines is due to the
growing practice OF advertising Ad-
vertising receipts have made profit
able the sale Of periodicals at a price
less than the cost of their manufac-
ture.
1T is readily seen that of the prac-
tice OF advertising were discontinued
the price OF periodicals would be con
siderably increased, perhaps by one.
half, and some OF them considerabl,
more. Thus. in the first analysis a
vertising benefits the reading public
by furnishing reading matter below
cost
Cites laudable Uses.
Another laudable use of advertis
Ing is explained by Mr. Wanerus
follows; Advertising spreads 7
the remote districts of our countr.
a knowledge of the conveniences. cul
ture and refnements Of those place
more fortunately situated Novel;ie
and labor saving machines are thu
made possible to the isolated rancheI
or miner, as are also books. pictures
musical instruments and other articles
that 60 to make life more agreeable
In fact. the people as a whole have.
through advertising. been informed Of
better ways OF living. while. without
TINS mode of education. many inven
tons and advantages would have heeL
limited 10 a relatively small number.
Az ertisipg is one of the hest
economic forces and as such it must
be given the serious attention Of the
students who would understand fully
the conditions of TIE times"
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1912-02-15
COUNCIL OPENS
FIRE ALARM BIDS

Bids were opened last night by the
council on the proposed twenty-box
fire alarm system and the fire COM
mittee will report after pondering
over them a couple of weeks. The
Nonly three-standard companies in the
country submitted bids but after that
of the Star company was thrown out
because it did not comply with the
plans and specifications. The Came
we'll company, which is the oldest
and largest of the three, submitted
a bid of $3S75 for the installation of
a system with an allowance of $500
for the present apparatus, making
its net bid $S575. The Signalphone
company's bid called for much less
amount, its gross bid being s2730,
with an allowance of $500 for the old
apparatus.
Whether or not there is any great
difference in the two systems is one
of the problems which the fire COM
mittee will deal with before it makes
its final recommendation.
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1912-02-15
GRAFT ACCUSATION CAUSES
r. II. OFFICIALS To CONFER

San Francisco. Feb. 15.-Offfcials
Of the Chicago Milwaukee and Pu-
set Sound Railroad are here today
and it is expected their presence fore
casts an important conference over
roads alleged graft charges. Stock
holders in st. Paul openly express
their disapproval of the way the road
wound" itself northward. Some of
them have even declared that certain
men connected with the extension
grated several millions by buying
land over the proposed route and
then reselling it at an increase to
the line Much of this land lies in
Washington, Idaho and Montana. st,
Paul dispatches say a compromise
has been reached by which one million
dollars will be returned to the roads
treasury.
East Oregonian : E.O. (Pendleton, OR) 1888-current, 1912-02-15
Zinc Team Drops Dead.

L. ]. Hail, well known Gurdane
rancher, is mourning the loss of a
valuable team of mares which drop
ped dead in their harness from some
mysterious cause. He had hitched
up to his buggy several days ago to
drive into Pilot Rock when one Of the
animals suddenly dropped in its
tracks and expired. After putting an
other horse in it's place, Mr.. Hall
drove on into Pilot Rock and, upon
his arrival there, his other driving
mare dropped just as It's mate had
done and died Immediately. Mr..
Hall is unable to explain the cause
Of death as both animals had always
been sound before. He valued the
two at 1915.