The evening world., 1912-02-16
Big Dry Goods Establishment
viii Occupy New Quarters
at A2d AMI 9th Avenue.
IN A S2,5Oo,o GOO BUILDING.
Structure Expected to BE Ready
by February, ioi3--Relail
Centre Going Westward.

Surrounding 10 tho rcsisiless swee? Of
tho trace tide toward the uptown soc-
ton, stern brothers will move their blk
store from Twcnty.thiri street. bctwer
broadway and sixth avenue. where they
have been located since iS1s. ~ n nov
building which the nru VIII 'foct nt
sixth avenue and Fnrty.-econd street.
The renoval Will be complete by fch't-
airy, 1913. WORN on tho new building VIII
bc commenced next month.
The plot which the now store DundiNs
will occupy was leased fog n long term,
yesterday. BY stern Brothers, through
Henry Il. Winsns a May and the rrulh-
shank Company.
Il covers G6.g square feet opposite
Bryant Park and Includes 5000 sluato
feet owned by Mrs. Louisa VI. Gerry.
aud 2o,oco square foct. including tho
spaiding Building. acquired recently By
the Pontaipha Realty Company. The
cd Harmonic Clubhouso IL on part ~
the riot, which fronts IA feet on Forty
second street. "? feet on Forty-th'rd
street and 100 feet on sixth avenue.
plsns for the new huili.ng have been
drawn by J. u. Shook a. Sons. architects
II will be eight str les L.sh with n class
!cslly ornate front. In the Same style
Of architecture as the Puh!lr Library
The building will cos, sg.bDo,oD and one
Of the features Will he n carriage and
automobile entrance on The Forty-third
street side. II will. OF course. DO modern
in every particular.
TRADE DEMANDS STORE LocA.
TON FURTHER UPTOWN.
I'VE have simply responded to the de-
mands OF our trade In moving up,iwn."
said Louis Stern. to-day" n we are
pioneering on F~orty.second street and
sixth avenue now. just ~ We pioneered
on Twenty.thlrd street IN ISIS. At that
time. other business men shook Their
hcads. said the move was hazardous
and gave VIZ up for lost. Subsequent
events have .ro,en our judgment.
while other big concerns are seek
ing Fifth avenue sites, We feel perfect
" safe In Golng TO sixth avenue. h
move was forced BY a number OF things.
First. there IL no denying the downtown
district In not what II was years ago.
Manufa ctorlet and wholesale concerns
nave sufTuuIiufu wv HHFi W. W. ''''S
out OF our element down here.
''Thcr aRain. the residence section has
moved further uptown ara traffic con
arOtion plays an important part In the
fsLst.ng Of the retail business centre,
Congestion along Fif,h avenue makes II
hard for carriasee and automobiles to
get down this far. ana In moving 10 For
tysccond street. We are getting the
highest po.nt wnerc congeati1n occurs.
that bosng Forty second street Itself.
'rWhiic u has hetl but nine months
since W. flnish,d a now twelve-story
building connecting with the old one on
cur presen, site. We could not let this
s;and n tho way when We found the
bet.or class OF trade would not come
down AZ far rs Twenty.thlrd street 10
do Its saopoirg.
THE wrtown trend started about ten
years ego when Macy cnoved froal
GvCrtesnth street to The present quar-
tere. saks followed. though the nrni
came from Washington. Next went TT
fanny. Altman ana McCrecry In rapid
sIccgss.ol. ara now We have TO make
tSc mCyc.
I'VE believe We are getting far enoucf
UPTOWN to rsD..a permanently. since
Fifty.gsy0rth street 10 tn. natural boun
dary OF the uptown retail section