The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1912-11-22
SOME PLAIN FACTS.
Observer Demonstrates the Actual
Profit Derived From Patroniz-
ing Home Merchants.

To the Editor of The Herald.
Since the appearance in your col
umns recently of articles regarding
the trading at home on the part of the
Columbia and Maury county people,
notice that there has been cessa
ton In the packages coming in on
the trains from Nashville, and there
has been a decided picking up in the
trade with the local shops.
II any sensible and thinking man
or woman will stop to think; stop and
calculate what it means when dol
lar goes away from home; stop and
estimate the purchasing power Of a
dollar, that they VIII be slower in
going away from home to shop, and
will spend their money at home rath-
er than send it away, where they will
never have a chance at getting it
back again.
For illustration, we will take for
example a ladies tailored suit or
cloak. We will say that this sui. or
cloak retails for $4,000. The mer-
chants profit we will say is $3.50,
leaving a cost to the merchant of
$3.50 The merchant sends away
$37 so; this is gone and finds its way
into the Eastern marts of trade, and
will have to come back in the pur-
chase of raw materials grown by the
Southern planters and stock raisers.
There still remains the $3.50 which
goes into every channel of trade,
per cent going to clerks, house rent,
taxes, insurance, licenses, electric
lights, etc. Every business is bene-
fitted by it. The banks, the grocer,
the shoe man, in fact every channel
of business is benefited.
But on the other hand-this lady
Or gentleman sends this $4,000 away
to Nashville, or some other town. 1t
Is all gone. The Nashville merchant
gets the benefit of the $3.50 profit
and it is thrown into the channels of
trade in that city at the expense of
he home town. That money Is gone,
No one gets the benefit of it except |
he selfish person who wears the |
goods.
This is matter that the house
wives of Columbia should ponder |
,ver before going away from home
or their necessities and Injuries of
ife 1t should be the duty of every
woman of the county, to use as near !
Is possible articles manufactured
md grown in the county, on her table.
axe for example the item of -four and
neal. There is not another county
n the United States better equipped,
nd few as we'll, as Maury, when 1t
ONES to mills, both -four and corn.
rhe most fastidious housewife can
,et what she wants in the way of
Jour right here at home. This has
'een demonstrated time and again by
he fancy cake and bread bakers Of
his city, as they have gone into
Nashville and Memphis and taken
remiums where there were hundreds
nd thousands of contestants.
To build up town there must be
concerted effort on the part OF ev-
ry citizen in the town and the sur
ounding country diginous to it, when
his gets into the minds and hearts
{ the good people of Maury county
here will be a vast change in the APP ;
earance of things in Columbia. 1t {
rust get into the hearts as well as !
he minds of the people before it can
e accomplished, for person that
as not the welfare Of his town and
ounty at heart will never do any /
hing for 1t, nor help 1t In any way,
xcept to retard fits growth.
OBSERVER.