New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1912-04-28
STOCKING FLEET WITH ICE
That Sounds Tempting, Doesn't 1t? And Yet the
Average Dealer Will Tell You, and He'll Mean
It. Too, Cold Storage Fish Is "Just as Good"

BOLT whitewashing time We begin
~ 20 think about fresh fish. OF course
"A We have read signs in the fishman's
store all winter-signs reading Fresh
Fish" But it is pleasant about this date
In April to know that. whereas Florida
shad roe at, say, 81 a pound may be very
rood, there are sailor lads now heading
south after bluefsh-fresh bluefsh-and
that II we watch closely, and are KIND
TO the retail fish dealer and he takes
fancy 10 us. we may hope 10 buy some
hluefsh that has not been year or two IN
oold storage. This applies 10 other varie-
ties also.
This thing Of being on GOOD terms with
the retailer II very important. That IL, II
YOU really prefer fresh caught TO veteran
fish. Because, don't you see, II the retailer
fails 20 help you, how are you TO know that
YOU have chosen fresh caught fish:
II Is eaS.er 10 decide many other difficult
matters WITHOUT going astray than TO at
tel?,pt to PICK a fresh FISH out OF the flock
pf frozen ones on the store counter.
Fish do not have 10 smell bad for re-
ssu dealer 10 know they have become
snht There are other less pronounced
characteristics about an under par hsh by
which h. can determine It's record since II
left the scenes Of its childhood
II is one Of those highly trained facul-
ties that we hear so much Of IN this age
a specialization. bank cashier VINO
knows at q glance that q bill is counterfeit
has another and very similar one.
II you are the average consumer, then
rot shark on Ash. the retail dealer can
d. much Tor YOU. Or do you much.
According 10 many wholesale tish dealers
IA, consumer must take his seafood largely
ON faith One reaches this conclusion on
account for one thing, Of what they do
not say. The consumer must suppose that.
because IL has been sold, II IS wholesome
and III for use
Some consumers, on the other hand, i'll
cline 10 the view that they should be
enabled 10 decide the matter after more
Intelligent fashion. They think they should
he able 10 ascertain from some label marh
on the Ash how long that particular fish
has been IN cold storage. This variety OF
consumer wants to know whether h is
eating fish that has been taken from the
water within three months. or six months,
or two years
A FISH dealer looks at the question this
suppose YOU were stay llIS ~ one u
the leading hotels in New York City during
the winter months. and you wanted q
planked bluefsh. 10 YOU think It would
help your appetite 10 order that hluehsn
and have il brought to you with :ag on
II. stating when the FISH was frozen? And
would you want to lock before breakfast
at the FISH in its frozen state
TIE housewife goes 10 market. II 'hsv
were enabled 10 inspect verscious tags at
tacned 20 frozen FISH. dealers declare the
consumption Of seafood would decreasa 81
u - per cent.
Il would reduce II very much don't you
think There is no doubt the fish dealers
would become discouraged. The dealers do
not want 10 tag fish. They would almost
rather quit fishing
II you inquire of producer whether he
could tell the difference between a nSa
freshly caught and one that had beeA
frozen in colo storage for twelve months
provided both were cooked and .erved a.
breakfast y. will say. = could NOT
lust IKE that