The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-08-24
Big Advertising Plan Launched
by Commercial Club.
Municipal Information to Be
Sent Out by Business Men.
LABOR CENSUS INTERESTING
Shows That Factories Are I'm
pOrtant Asset in Topeka.
Commercial Club After County
Agricultural Expert.

The Commercial club has adopted a
plan for advertising Topeka and To-
peka industries that while not expen-
sive is one that seems destined to
bring excellent results
The club has had printed on the re-
verse side of 5000 envelopes munich
pal information and cut showing To-
peka as the industrial and commercial
nuo or kansas, with all roads leading
, here. The plate which was used by
the club will be loaned out to any and
;; M business firms that will have the
Topeka advertising material printed
on envelopes used by them.
many firms have already expressed
| thelr desire to enter into the plan. The
result will be that every day hundreds
oI business letters will be sent out
from the capital city bearing informa-
! non that will doubtless lead directly
OF indirectly to bringing homeseekers
to the city.
Topeka Opportunities.
~ me accompanying illustration shows
me map around which is printed the
lnunlclpa! Information which will be
sent out by Topeka merchants. Here
Is SON s1ne OF OF the Information:
we oHer great opportunities to new
lHn,oustrles. Four trunk line railways.
Cneap iuel and electric power. Ex-
ceHeEt banking facilities. INTELLIGENT
ana efnclent labor. A happy, content
ed ard prosperous city
we manufacture automobile narts
pussles, barrels and baskets, brick
butter. castings, gates, mattresses and
P@alnss', cigars, candy, steel and wood
cloth. stationery, TRUNKS. tvne Wind" windl
MINIS, pumps. flour, trusses. toilet arti-
lies paper boxes, vinegar and ire
serves, meats, building material, siios.
Hleers, wagons, bridges, boilers.
AID Club to Cooperate.
| The Topeka Ad club will co-onerata
| IN the plan for advertising TonaLs
Inc Following letter was ten nv the
secretary, w. J. Rickenbacher. to \.
WIN heIley, secretary of the CONNER
Il think the envelope scheme is a
me ad proposition for the CITY. I
thought of it a number of times.
another scheme that l believe
| Mouio De fine one would be the
placing of a similar bit of advertise
lng In every sack of flour, every pound
! OF butter, every wrapped article. car
ton or sacked package put up in To-
Peka by different manufacturers.
Such an enclosure would attract CON
| siderable attention and wouid no
doubt, get into the hands of a great
many people that all other forms of
advertising would not reach and also
Moulo De comparatively inexpensive.
| realize that perhaps it would in
Ve4Ve little time on the LArt of the
| M manufacturers and distributors but
] the club might induce them to ne
patriotic enough to do thing of that
kind
To Raise 100000.
| I'VE expect to get the plan for aid
| Ing industrial institutions launched
! some time before September 49," said
! Secretary J. Will Kelley. THAT will
probably be done at some big evening
meeting
| 1t is hoped to raise 100000 as a
fund for giving assistance to worthy
manufacturing firms in the city.
! An Improvement Wave.
/ The current issue of the Commercial
Club Bulletin gives w. w. Webb and
his white way committee the credit
for starting a wave of general IN
| pFovement in Topeka.
| TT was a hard fight as everyone IL
Topeka will testify. But il broke the
ice of civic improvement in the bus
ness district. New buildings on Kan
| sas avenue followed. All old store
fronts were torn out and modern
| fronts substituted. Pain-, marb, e.
| terra Gotta, plate glass, tile and new
| sidewalks frightened UP Topeka's
| main business district. the telegra oh
| companies were forced to remove ey-
| cry pole from the street. The great
white way made Kansas avenue a new
| street.-The prettiest in the west
| "But the committee didn't stop.
| They followed up their work with a
| great white way on East Fourth
| street. A contract has peen let for
this. Another on West Ninth street