New Iberia enterprise and independent observer., 1912-09-07

1t has come TO point In Bay
City when any itinerant and us
ually broke somebody who chan
ces 10 come along can take out
of the city from $1,000 to $4,000
on fake advertising. The impos-
ter usually goes into place OF
business exhibits a card
schdme," gets from one to five dol
lars out of the proprietor for o
space, and then geos around to
others until his "scheme is rea-
dy. Then he buys 5 cents worth
of card board, two-bit frame,
some cheap paint and spends
about an hours time in painting
CD a sign. Then he beats over
the same path collects his money,
hangs up his worthless product
and hikes to fresher fields and
more victims. A few days eiaPse
and another ONE comes, then
another and they all get work
and money cut of the town.
These signs are absolutely
worthless and the money given
for space on one of them might as
well be thrown in the gutter. We
will give a years subscription to
any man or concern who has ever
been bitten by these takers II ne
will come to this office and prove
to us wherein he has ever been
benefited one cent in a single
instance, and yet the people keep
on doing it. In fact, every
body's doing it" and knowing all
the time, full well, that not one
cent will ever come back for the
loss of your good hard-earned
money.
If the money spent on fake ad-
vertising in Bay City in one year
were TO be placed in legitimate
advertising every merchant and
business man in Bay City would
be enabled to carry splendid
space in their home papers.
Hundreds Of dollars are thus
given away annually or else sent
away for fans, souvenirs, novel
ties, etc, etc, that never do the
purchaser one cent Of good, and
yet il your newspaper man want
ed to sell you space in your home
paper the very FIRST remark you
would make is II don't believe
in advertising" THEN why IL
you don't, is it that every hobo
painter or novelty salesman that
comes along gets a good slice OF
your money and gives you abso-
lutely nothing back for itf Of
course, you don't believe in ad-
vertising-who would?
Even calendars, although of a
higher character and usually pref
ty are fakes when it comes to re-
suits. Have any of our custom
ers ever gained any business
through the efficacy of the cal
endar. Can anyone Of you ever
trace a single sale to calendar
Ii 30 show us. Now we think it
all right for you to give calendars
to your customers. 1t shows your
appreciation of them and their
business, but after it has filed
that function what do you get out
of it in a business way ?-not q
thingl
Many Of our towns are taboo
ing the advertising fakes right
along and they are saving money
by it. The result is that those
who get pinched seek to exploit
their business through the col
umns Of newspapers and they get
results.
Your newspapers battle for you
and your business constantly. 1t
remains with you day in and day
out, defends your town and coun
try, boosts your enterprises, pays
taxes, insurance and up keep just
AZ any real mortal does, its pay
role usually exceeds that Of any
other institution in your city; II
people are assailed the paper de-
tends them; it works while you
sleep and it works oil the time !;
it exposes the wrong; upholds the
right and never fags, but fakir
can come through and take off
your dollars, dollaxs that you will
never see again where the news
paper never gets q look in.
We would be the last to decry
a single thing that would prove Of
benefit to any man. We don t
need to and won't do it under any
circumstances, but do hope that
our people will wake up and stop
allowing the fakirs to fake them.
--Matagorda Tribune.