davidaulloa/AmericanStories huggingface dataset:
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14
II
|Advertisingl
In Talks nj
Id OOOOOOOOOOOOO} oV
WHAT GOOD ADVERTISING is
Buyers Viewpoint Of Merchandise
Must Be Considered First Of ALL
Keep Everlastingy at 1t.

Good advertising consists in telling
the public in language that they can
understand. what they want to know
about the goods you have to sell.
Failures in advertising follow the
avoidance of this simple rule. 1t is all
a question of viewpoint, says the Nov
city News.
Most advertisers and copy writer's
are too full of what they see in the
things they have to advertise. They
fail to consider the readers viewpoint.
1t is a matter of only secondary
Importance to the buyer what you
think of your proposition. With the
buyer it is purely a question of how
he Cor she) can use what you have to
offer.
Nothing Is more absurd than to adj
vertise the biggest" the best
goods "the highest quality" That's
what you say about it. The public
want to form their own judgment.
They consider themselves competent
and If you want to sell them you must
convince them by showing what you
have to sell.
It's nothing to them that you say
your goods are best" and Of highest
quality" Most of the buying public
are from Missouri: they want to be
shown. They want to see what you
have to offer.
Another common failing is for large
concerns to assume that they are too
well known to need advertising. Every
body knows us, they say, and If they
are in the market for our line of goods
we will surely learn of it. No con-
cern Is so great that they don't re-
quire advertising, none so we'll known
that some new buyer in the field has
not heard of them. 1t is sheer ego
tism to think otherwise.
A product similar to Postum Cereal
was made in Battle Creek long before
Post went there. But the public didn't
know it. The concern that produced
1t thought everybody who might want
it knew about it. But Post thought
ly otherwise. he made millions. AG-
vertising did it.
And don't expect immediate. tan
gible and directly traceable results.
Most advertising is a question of good
publicity, of telling rhe people all the
time.
Those who place the largest orders
don't buy every day. They but at in
frequent intervals. hence the necessity
of keeping everlastingly at it."
You may quit just when a large Or
der is about to be placed. And the
buyer when he does make up his mind
to buy doesn't remember the ad. you
! placed a few months ago
The salesman on the spot generally
gets the orders, the advertiser who
| confronts the buyer when ready to
buy, reaps the harvest That kind
of advertising pays.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14
The Wnrrn'S Man.

"The Hon. Stephen CoIeridge, the
English anti-vivisectionist," said an
anti-vivisectionist of Philadelphia, 'is
delighted with the recent English vivi-
section report, which promises to
abolish even the use of the live bait in
fishing.
Mr. Coleridge once argued here in
Philadelphia about the cruelty of fish
ing with worms.
"'Oh,' his opponent said, the mere
fact that a worm writhes and wriggles
when impaled on a hook is no proof
that it is actually suffering pain
"'No, oh, no!' said Mr.. Coleridge
sarcastically. Beyond doubt that is
just the worms way of laughing at
being tickled.'"
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14
ParabIes Of 1912.

If YOU toot your little tooter
And then lay aside your horn.
There's not soul in ten short days
VIII know that you were born.
The man who advertises
With a short and sudden terk,
Is the one who blames the paper
Because 1t doesn't work.
But the man who gets the business,
And who the other fellow beats.
Is the advertiser with the adlet
That you read from week to week.
We can help you toot your trumpet,
We can bring the people in,
We can help you build your business.
Are you ready to begin?
Moral-He who toots his little trumpet
Can withstand a sudden shock
Tor like the man In Scripture
lie builds his business on a rock
Fourth Estate
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14
Don't be a wheelbarrow man
In a motor age. Scratch for bus
mess. The hen does it, and as
a money producer she has got
John D. Rockefeller beaten to a
frazzle.
Patronize Home Merchants,

BY patronizing home merchants YOU
are rewarded by always having good
enterprising merchants at home. Pat
ronize them and they will benefit you
in more ways than one. You are re-
warded by seeing your patronage and
the patronage of your influence in
building up and maintaining your own
town; patronize home merchants.
home industry and home enterprise of
all kinds in preference to those Of
any place. Spend your money at
home with people who have interest
in your town. BY doing this the town
is kept up, property is made more
valuable, conveniences are enlarged
and opportunities for financial i'm
provements are opened
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14

because clay or loan w!ll prevent ad-
hesion of the cement to the stone,
and, If used, the concrete will be
crumbly. The manner OF mixing diff
fers somewhat with different work
men; but the old method Of mixing
the materials thoroughly dry, then
mixing them thoroughly wet, has new
er been improved upon.
IL the owner understands some of
the general principles of cement con-
struction, he is in much better posi-
,tion to talk and deal with contractors
and with much better satisfaction on
both sides. 1t Is an important piece
of work to start to build house that
one expects to live in probably for
number of years, and 1t pays we'll to
read up and know for certain wheth-
er things are just as others represent
them or not
One point in making cellar bottom
that every one should know, relates
to the manner of leveling the ground.
A cellar bottom usually is not put in
until after the first floor joists are in
place. The joists. of course, are level,
and it is easy to level the cellar bot
tom to the ioists by using a measur-
ing stick of the proper length; but
the floor should be lower in one cor
ner, enough to drain readily. Every
cement cellar bottom should have a
drain to carry off the water when the
cellar is being cleaned A clean cell
lar is necessary for health; and If
provision is made for easy washing
when the cellar is built, the cleaning
will be done much oftener than it will
be if this precaution is neglected
Another point that should be care
fully attended to, is the cement top
surface This should be about three
quarters of an inch thick, composed
of cement one part to three parts of
clean, sharp sand, first thoroughly
| mixed dry. then thoroughly mixed
wet enough so that water will follow
the trowel in smoothing. This coat
should be put on the concrete base
while the concrete is still damp; 9TH
erwise it may not stick properly, and
you will have floor that sounds hol
low, or that may crack and peel.
Another point in cement construc-
tion is the opportunity to make the
cellar window sills of cement. and to
embed the frames thoroughly and
carefully in the wall In the northern
parts of the country where the cold IL
extreme in winter, this precaution will
help a great deal in making a frost
proof cellar
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14
SCALP ITCHED TERRIBLY

Zone evening while combing my
hair, noticed few brown crustlike
spots on my scalp and, of course,
thought it was only little dust that
had settled there during the week.
So l washed my hair thoroughly but
/ saw that they wouldn't come out
Then at the end of the next week
astonishment | saw not only those
few but many more had come. Then
my head became worse and worse, and
my scalp started to itch terribly, SO
that | could not sleep nor keep from
scratching my head.
"The crustlike places later opened
and made sores which bled, and they
also itched something terrible. | tried
many remedies but none helped and
instead they made my head worse.
This condition Of my scalp kept up for
a month. and then one day | met a
friend and she advised me to use Cutl-
cura Soap and Ointment which l did.
In two weeks | was rid completely of
this trouble, through the use of the
Cuticura Soap and Ointment. I am
never without them, for they are my
most highly valued friends" (Signed)
Miss Alva Gustafson, CIT Second Ave-,
New York City. May II, 1911. Al.
though Cuticura Soap and Ointment
are sold everywhere, a sample of
each, with 32-page book, will be mail.
ed free on application to "Cuticura, u
Dept. l., Boston.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14

the corners, without the necessity of
making a whole lot of blocks OF spe-
cial sizes Cement blocks are large,
and the wall goes up quickly when ev-
erything goes together right; but
when you have to stop and chlsel
blocks to fit, then the expense for
labor mounts up at a lively rate.
Before signing the contract, find
out positively If the builders know eX-
actly how to design and manufacture
blocks that will go together without
this extra expense. The house-owner
is the one TO pay the bills whether the
house is built under contract or by
day labor. A contractor who under
stands his business will make bid
that Is reasonable; but a contractor
who has not had experience In cement
block construction is likely to lead
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14
himself and the owner into difficult

himself and the owner into diticul-
ties
Hollow cement blocks are very
much the best. They require consid-
erably less material In the making;
and the open space in the wall Is a
benefit, as it provides an Insulation
against heat, cold, and dampness,
which is an absolute necessity for
comfort and healthfulness.
Provision Is made in this plan for
a cement floor in the cellar, as well
as cement outside cellar entrance,
the walls of which and the stair are
built together and, when finished,
really make one big, solid stone-a
monolithic construction. The con-
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14
A WONDERFUL DISCOVERY.

This is the of rch and experiment when all
nature to speak. ransacked by the scientific for
the comfort and happiness of man Science has In
deed made giant strides during the past century and
among the-by no means least Important
coveries in medicine that of Therapion. which
has. understand. been used with great success in
the French Hospitals and that 1t is worthy the aten
ton OF those who suffer from kidney, bladder or
nervous diseases, chronic weaknesses. ulcers SKI
erupttons, piles, &c, think there is no doubt In
fact II seems dent from the big stir created
amongst specialists, that THERaPiOH is destined
into Oblivion Ill those questionable remedies
that formerly the sole reliance of medical men,
1t Is of course imposs bile to tell sufferers all should
like tell them in this short article, but those who
interested nd would like to know more anout this
remedy that has effected go many-we might almost
say miraculous cures, have only to send addressed
envelope for FREE book to DR.. lie Clerc Med. Co,
Haverstock Road Hampstead. London. Eng and decide
for themselves whether The New French Remedy,
"THERAPlON," is what they require and which
may have been seeking in vain during life OF
untold misery, suffering, i'll health and unhappness.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14
HOW GIRLS
May AVOID
PERIODIC PAINS
The Experience of Two Girls
Here Related For The
Benefit of Others.

Rochester, N. Y.-"I have daugh-
ter 13 years old who has always been
very healthy until recently when she
complained of dizziness and cramps every
month, so bad that would have to keep
her home from school and put her to bed
to get relief.
"After giving her only two bottles Of
Lydia E. Pinkham's Vegetable Com
pound she is now enjoying the best Of
health. / cannot praise your Compound
too highly. l want every good mother
to read what your medicine has done for
my child. Mrs. RICHARD N. DUNHAM,
81 Exchange ST., Rochester, NY.
Stoutsvile, Ohio suffered from
headaches, backache and was very irreg-
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14
Easily Answered.,

"These kids | teach arnt a bit
SLOW" observed a school teacher yes
terday. "ln fact, I'm afraid they read
the papers. The other day / pro
posed the following problem to my
arithmetic class:
"a rich man dies and leaves ST.,
100000 One-fifth is to go to his wife
one-sixth to his son, one-seventh to
his daughter, one-eighth to his broth
er and the rest to foreign missions
What does each get?
"a lawyer said the littlest boy in
the class. Case and Comment.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14

mortar to keep the dampness from the
ground from striking through into the
cellar. The top of this stone wall al
so receives a coat of cement mortar:
in fact the stones that compose the
wall are laid in cement, and the inter
stices are filed with broken pieces
embedded in the soft cement mortar.
This makes a very solid stone wall
and a splendid foundation for the ce-
ment blocks.
One difficulty which has now been
overcome is the designing of cement
blocks that fit in around the windows
and doors. and that match right at
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14
The Lasting Kind Of Advertisino

The advertiser who tells the truth
nothing but the truth always-mav
not cut as wide swath at first as the
advertiser who puts into his announce.
ments some of ite glitter and tempo.
rary pulling power OF insincerity."
says jerome p. Fleishman, but he
gets business that sticks and grows
whereas the man who doesn't live un
D his a2ertising fools people once and
drives them away forever"
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14

thanks for what Lydia E. Pinkham's
Vegetable Compound has done for me.
l had taken other medicines but did not
find relief. miss CORA B. FosNAUGR,
Stoutsville, Ohio, RED, No. l.
Hundreds of such letters from moth
ers expressing their gratitude for what
Lydia <. Pinkham's Vegetable Com
pound has accomplished for their daugh-
ters have been received by the Lydia e.
Pinkham Medicine Company, Lynn, Mass.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14
Second Floor Plan.

crete for the cellar bottom consists of
four inches of grouting, which is COM
posed of one part of good Portland ce.
ment, two parts clean, sharp sand,
and four parts small, clean broken
stone. The word clean to a cement
man means that the sand and stone
must be entirely free from. or contain
only a trace OF clay or ordinary earth,
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14

Mr. William A. Radford Will answer
questions and give advice FREE OF
COST on all subjects pertaining to the
subject of building, for the readers of this
paper On account of his wide experience
as Editor, Author and Manufacturer, he
is without doubt, the highest authority
on all these subjects. Address all inquiries
to William A. Radford, No 17S West
Jackson boulevard, Chicago, H.. and only
enclose two-cent stamp for reply.
A cement block house 35 feet long
by 81 feet wide, without measuring
the porches. is given in this plan. The
first cement houses were expensive
and unsatisfactory, because no one
knew how to make the blocks or how
to avoid the many little diff culties
that presented themselves Mechani-
cal ingenuity, however, and our ac-
Quired knowledge of mixing cements,
gravel, broken stone, and cinders,
with improved matchmaking ma chimes,
have simplifled matters until it Is
now quite possible to build better
house of cemeHr for less money than
the ordinary wooden house costs
OF course there are many side is
sues which affe.t this general state
ment. In some parts of the couatry,
the right kinds of sand and stone are
abundant; in other places, they must
be brought from distance In ce-
ment construction, one of the greatest
problems is the cost of teaming the
heavy materials necessary to make
the blocks; but there are locations
where the block machine can be set
down on the lot where the house is to
be built, and the gravel or sand from
the cellar excavation used in the mix.
ture that goes through the machine.
In a case of this kind, the only team
ing necessary is to have the bags of
cement, the millwork joists and lum-
Der necessary for the floors, and the
shingles and rafters for the roof.
In building a cement block house
where stone is plentiful. it is a good
plan to lay up a stone wall to the
grade line, and to plaster the wall on
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14

ular. A friend ad-
vised me to tax g
Lydia E. Pinkham's
V e G e t a Bile Com
pound, and before I
had taken the whole
of two b o t tt e 8 l
found relief. / am
only sixteen years
old, but / have bet
ter health than for
two or three years.
/ cannot EXPRESS nv
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14
DO You Use Eve Salye3

Apply only from Aseptic Tubes to
Prevent Infection. Murine Eye Salve In
Tubes-New Size 25c. Murine Eye LID
uid 25c-50c. Eye Books in each Pkg.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14

Mrs. Wfnslow's Soothing Syrup for Children
teething, softens the Sums, reduces inhamma-
ton, allays pain, cures wind collie, 25c bottle.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14

The old friend is better than the new.
Garfield Tea is not only old but tried and
found true. Made of pure wholesome Herbs.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14

Liver and kidney complaints will be greatly
helped by taking Garfield Tea regularly.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14

Even the thirst for glory may have
its direful after effects.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14

The wages Of arbitration should be
paid as peace work.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14

Perhaps Lots wife was turned to
salt because she was too peppery.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-14

No amount of culture will make
man stop snoring in his sleep.
Smyrna times., 1912-08-14
FARM SCHOOL FOR RIDGELY
Caroline County Board Awards the
Contract for SI9. .587 Structure

The county school commissioners
have awarded the contract for
building the Agricultural High
School, Ridgely Md, at a bid of
s18, 587. Heating and electrical
wiring contracts are yet TO be
awarded. The structures to be
complete by January l.
The specifications include granite
foundation and walls of the first
story, special windows and base
ment partitions. The building will
be 80 feet long, IS feet wide, two
stories, with six classrooms, large
assembly hall, Office. library, cloak
rooms and laboratories and class
rooms in the basement. Architects
Thomas L. Jones & Son, of BaIti-
more, prepared the plans and will
be in charge Of the construction.
Smyrna times., 1912-08-14
PROGRESSIVE PARTY is BORN
Roosevelt and johnson Nominated by
the Progressive Convention at Chicago

Roosevelt and johnson Nominated by
the Progressive Convention at Chicago
Precisely at 8 o'clock last Wed
nesday evening, the Progressive
party, the official name of the new
party adopted by the convention
completed it's ticket at Chicago :
For president-Theodore Roosevelt,
of New York.
For vice president-Hiram W.
Johnson of California.
Both nominations had been made
by acclamation amid stirring scenes
of enthusiasm. The convention had
been in session since 10 in the
morning. The delay in making the
nomination was caused by exhaus-
tive discussions over the platform
IN the committee on resolution.
Colonel Roosevelt was put in NOM
ination by Comptroller William A.
Prendergast, of New York: and the
nomintiOn had been seconded by
Judge Ben B. Lindsey, of Colorado !;
Miss Jane Addams, of Chicago; :;
Alexander T. Hamilton, of Georgia !;
General Horatio C. King, of New
York; ; Colonel 7. P. Lloyd. con-
federate veteran of Florida, General
John H. Mcdowell, commander of
the confederate veterans, of Tenn
essee; Henry J. Allen of Kansas
Ex-Governor Garvin, a former
Democrat, of Rhode Island; John
J. Sullivan. of Ohio, and Robert S.
Fisher of Arizona. Governor John
son was put in nomination by John
NJ. Parker, former Democrat, of
Louisiana, and the nomination had
been seconded by Judge Lindsey;
{. S. Wheeler, of California James
R. Garfield, of Ohio: Bainbridge
Colby, of New York; Frederick
Lands, of Indiana Raymond Robin,
of Illinois; Clifford Pinchot. of
Pennsylvania; Governor Vesy, of
South Dakota: John r. Clede, a
negro, Of New York. Colonel Roos-
evelt, arm in arm with Governor
johnson. appeared before the con-
vention, and they we're greeted with
the widest plsudits, a very bedlam
of a demonstration, and formally
accepted the nominations. The
great audience of Is, 900 sang the
doxology to the accompaniment of
a band, the fife and drum corps, a
quartet of trombones and comets,
with the minute gun machine banging
away up in the organ loft. and with
the benediction the convention ad-
journed.
Smyrna times., 1912-08-14
Novel Entertainment of 1862.

What was then considered decided
innovation in theatrical circles of the
capital occurred during the week OF
May 26-31. 1862. when an entertain
ment was given at the Washington
theater. on Eleventh street just south
of Pennsylvania avenue, consisting of
Dr. ColtOn's lecture on health. varied
and punctuated by the administration
Of Laughing gas" then regarded as a
marvel Of scientific discovery. DR.. Col.
tons advertisement read as follows
with reference to his exhibition for the
special benefit of ladies':
Twelve ladies will inhale the gas.
and none allowed but the most select
Previous to the exhibition DR.. Cotton
will deliver a brief lecture on How to
Preserve the Health "-Exchange.
Smyrna times., 1912-08-14

In these days of high cost of liv :
ing, medicine that gets man up
out OF bed and able to work in a
few days is valuable and welcome
remedy. John Heth. Michigan Bar,
CAL. had kidney and blader trouble,
was confined to his bed unable to
turn without help. 81 commenced
using Foley Kidey Pills and can
truly say l was relieved at once. -
His example is worth following.
For sale by all druggists.
Smyrna times., 1912-08-14
ENCOURAGING NEW INDUSTRIES
Pennsylvania Railroad Adopts a Policy
to Help all Towns

-
to Help all Towns
Eager to locate new industries on
its lines, the Pennsylvania Railroad
has just issued a notice inviting
the cooperation of Chambers of
Commerce, Boards of Trade and
others commercial organizations.
The Pennsylvania Railroads indus
trial work is prosecuted along rather
unique lines in American railroading.
In addition to a staff of thirteen
division freight agents, located at
the principal points on the road,
whose duties include industrial
development in the territory under
their jurisdiction, there has been
established in the General Frei ght
Department at Broad Street Station.
Philadelphia. an industrial under the
direction of che General Freight
Agent, and in charge Of John H.
Whitaker. Special Agent. The
industrial department carries an
active list Of available buildings and
sites, and is prepared to furnish full
information regarding any of them.
1t has Just issued an industrial direc-
tory containing a classified list of
commodities alphabetically arranged,
and giving the names of shippers
and receivers at all points on the
Pennsylvania Railroad East of
Pittsburgh. In addition 20 that,
the Company has for ditribution a
directory of wholesale fruit and veg
etables dealers, directory of fruit,
vegetables and produce growers and
shippers, and directory Of grain
and flour dealers, -four and feed
mills, elevators and warehouses, and
hay and straw shippers.
Smyrna times., 1912-08-14
Always Ahead of Him.

Miss Cute (an amateur palmist)- This
line in your hand. Mr. Dubb, indicates
that you have a brilliant future be-
fore you Dubb-Is that so? Miss
Cute-Yes. but this other line indicates
that you are too slow ever to overtake
h.-BOstOn Transcript
Smyrna times., 1912-08-14

While attending a house party at
the home of James Pippin, near
Greensboro, Md, Miss Ruth Plum
mer met with a very painful acct
dent She was lying in a hammock
reading, when one of the young men
callers, George Stevenson, gave the
hammock a jerk, throwing Miss
Plummer to the ground and break
ing her collar bone.