The Hood River glacier. (Hood River, Or.) 1889-1933, 1912-09-12
AN EVAP0RATOR
And CANNERY
BY APPLE VINEGAR co.
Commercial Club viii Take Up The Matter
Of Cooperation in the Apples to
Be Advertised.

AT the regular monthly meeting of
the Commercial club Monday night the
following letter was received and ref
erred 10 a special committee consisting
of j. II. HeilbrOnner. W. 4. King and
Chas. G. Lennon. The letter created
much favorable comment, and il was
the general sentiment that eannery
was a necessity to the valley and that
the support Of the club should be ex-
tended to local concern as far as
possible:
Hood River Commercial Club,
Gentlemen There seems to be
considerable interest developing at the
present time, in cannery and evap-
orator proposition in cur valley. We
also understand there has been a com
mittee appointed by the Commercial
club to investigate this matter.
Thinking possibly that which we al
ready have accomplished, and our
future plans, might be of interest to
you and the committee we submit the
following for their consideration.
About four years ago we started in
small one-story building with two
small sheds attached, to manufacture
sweet cider and vinegar and take care
of the Gull apples of the valley. We
have built up large business in this
line, and have enlarged our plant to
keep pace with the product brought to
is. Our present building being three
stories in height, with double base
ments, giving us floor space of 1898
square feet.
"We have also added new equipments
this season, in the way of presses.
tanks, etc, and are in position to
take care of all of the Gull apples, both
cider and canning grades.
Our plans for the coming year, are
to erect and equip a modern sanitary
cannery and evaporator to take care OF
the products already grown here, and
also promote the planting of other pro.
ducts that would be profitable for the
grower to raise, as we'll as for us tC
can and evaporate. A plant OF this
character in connection with our pres.
ent plant, could use large portion Of
TIE biproducts, and the cost of manu-
facture would be brought down to {
minimum.
at would also enable US to place oul
| goods on the market at low selling
cost by having a complete line of Hoot
River products to offer the dealer il
the way of cider, vinegar, came,
fruits, and vegetables evaporated an
fresh fruit.
The developing of plant of thi
character takes capital. We hav
come into your valley, in quiet way
and invested S35, 600 in outside capita
to take care of your products, and hav
asked no bonus in the way of building
site, etc. nor have we solicited any o
your residents to invest their none.
with us, but we do now feel, afte
having demonstrated to you, by 0u
present enterprise what we can do
that, if the residents of the city ant
valley want a large industry built VI
here to take care of the present al
well as the future products of tht
valley, that they should cooperate witt
US, by taking the balance of our unsolt
stock, amounting to $4,000 which
would give us an up-to-date eannert
and evaporator.
"We might also add that there is M
/
nave always paid good cash dividends
Trusting we may be able to build ~
an industry that will be credit tt
Hood River Valley. we remain,
Very truly yours,
Hood River Apple Vinegar Co
BY C.. J.. Calkins, Pres.
Secretary Scott brought up the mat
ter of advertising apples, Hood Rivei
apples. He said that not nearly al
much interest had been shown in tn,
subject as he thought it would arouse
and asked that those present give tn,
thing same attention so they would b.
ready to tell what the plan was, to an!
who might inquire.
Mr.. Scott said it was his idea that a
least thousand boxes of apples shoult
be given to the cause. and that thi
number would realize over $1,000 to b,
expended in advertising. The advertis
ing is to be placed in the local paper
where Hood River apples have beei
shipped in car lots. The selling com
panies, Davidson, National, Hood Rive
Storage and the Union have all o. k. :
the proposition.
Truman Butler expressed himself a
thinking that even if it were not pos
ible to get the 1000 boxes together, th
plan was too good to pass up, even
only a few hundred were given.
V. C. Brock expressed himself in
similar manner. and went even furthe
in saying that he being one of thos
orehardists whose orchard was to
young to give apples from, would /
lieu of apples give real money to b
expended for the same purpose.
J. II. Heilbronner thought it wOul
be a good idea to get out PRINTED sli
explaining the plan and give to all Il
cal business houses to insert with thei
mail going to the valley.
j. II. Koberg thought the thing to
was advertise apples by all means, bu
that perhaps the selling agencie
should put up the money instead of tn
grower. When it was explained to hi
that these people all subscribed to tn
other expenses of the club Mr.. Kober
expressed himself as thinking the prel
ent plan the better one TO try out th
year.
Other members present promise
their support to the plan, and though
it should be tried this year of all veal
as the crop is large and the quality e.
i cellent.
The plan in brief is this The grow,
will give the club an order on. say, Il
Union, or any other agency throug
which they ship, for, say. five boxes {
H apples. The Union will sell these al
/ pies for the club. The club will VI
H the money from all these orders to pa
/ for display space in say, Omaha pape
H if carlot goes to Omaha. This adve
tising will appear the day the appl
are offered for sale by Omaha jobbe
This will help the Omaha jobber to Sc
II the apples to the grocer, because Il
H consumer toward whom the advertiser
H will be directed will begin asking t
H Hood River apples. The advertiser
II makes it easier to sell the groce
II eaiser for the Union to sell the jobbt
II That's all there is to it. Create a d
iii % hoe D, ka eoffCRad