The Washington herald., 1912-05-05

HAVING AscERTAINED these things. we would
proceed to the st more important points IN the selection
OF our automobile We would ask for List Of owners Ia
our own town-cur own neishbon and acQuantsnces,
and friends OF our friends. And would zee them al
personally Ask about the car; how II performed the
different kinds of roads and In varying weather. AK
about MS power and depndabiEty. And finally, We
would inquire carefully the treatment accorded each
customer by the manufacturer or his agent
SPEAKING OF AGENTS: dealer 1. the better t.rua)
We would further and as whether, back Of the local
dealer was q branch merely jobber A jobber, you
now handles certain product this This season.
Get that9 Next season he may, and probably will
be handling a competing car. It win be necessary-or
he will think so-to knock" the one he L. selling now
And the easiest to do that Il 70 neglect It and
ia buyer.
thirty-six branch houses located IN many important
distributing al this continenn-Canada as
well as the U. 8. There we 60 agamI Constantly
reveTtng to ourselves. And when trying bard
to be impartial, tooD
NOW WE HAVE ELIMINATED ALI. but ttreee or fouf
cars from our further consideration We speaking
now of cara IN the prce-casS Of Flanders ~20' and
EMF "30 which Is to say, cars selling from $500
down to $500.
PRICE or FLANDERS "20' Is $500 at the factory and
OF course there Is other lower even at that
price that compares with ts wonderful car at all Add
though EMF 80" sells for only $1loo you win nad L
s damned by all dealers selling cara up to $500. In
other words 1t Is their strongest competitor just
Flanders 2o" Is the bse nO Of dealers who have 5000
are just as good as Flanders 40"
THAT REMINDS U.s. Recently we heard of two N:
geous ways to make the rival dealer tell between the
lines it which he really considered best
Here they are:
ONE REsoURcEFUL BUYER made II . practice to
watch while he talked with the various eaezs and eco
which they all knocked. He says the frst they
attack Is invariably the that pushes them hardest
m competition. He bought EMP $50" (But, Of
course, that Is aside from the Story.)
He assumed that the he looking the best
IN the world-to avoid argument with the salesman.
Then he asked which the salesman considered next
best.
HE BOUGHT A FLANDERS "2o"-nOv this izuaerreju-
dice. It's fact ..-.
WELL, WHAT HAVE WE LEFT after efininatina the
that cannot up to the standards have
set-standards which the only safe which to
base purchase that involves much money and means
so much IN pleasure, or the reverse - does the selection
of an automobile.
WE HAVE STUDEBAKER CARS-Fiandezs TO and
EMF "3Q' each in Its own distinct class And We
have only these because In addion % passing
all the tests enumerated with 100 Per cent TO Their credit,
they possess that additional advantage which other
enjoy-they backed By the name and tereputa
ton Of Stndebakers.
WE HOPE WE HAVE HELPED YOU to select the right
car The one that will give you the most for ycr money
in the first place and the most service and satacon at
the least cost afterwards. you apply an the tests
have suggested your decision win be the
Studebaker ago" or "So-accordng 10 your needs and
your means.
JUST WORD ABOUT DELIVERIES. We receive
many letters from good friends IN about tfns veins
would order Flanders 40" but competitors teu
you heavily oversoh may not get It TN July.
Tell me the real situation" Here's our reply:
WE WARNED YOU in our last ad that tardy buyers
would undoubtedly be disappointed. We cannot alter
that Tried to get ahead Of orders IN April but,
bad the weather only managed to keep abreast
Can't hope to do in May. But that doesn't affect
buyers who alert to the condition Only the tardy
will get left You get car-f you hurry. See
your local dealer to-day and he most likely FIX you
up for an early delivery. And if you doubt his promise
just drop line the factory and will tell you
whether he positively guarantee you car on the
date he says Nine times of ten he is telling you the
truth-thats the kind of dealers we have mostly But
don't delay.