davidaulloa/AmericanStories huggingface dataset:
Turner County herald. (Hurley, Dakota [S.D.]) 1883-19??, 1912-08-01
Good Advice Improved Upon.


When you do circular advertis-
ing" says the Mail Order Journal, 'be
particular about it. Do 1t as neatly
and artistically as If you were high
grade milliner advertising a spring
opening. Mail such matter in closed
envelope of good quality with a two
cent stamp attached"
That Is good advice, but the Phil
adelphia Record improves upon it.
when NNosl are about to do circular
advertising" says the Record, first
count up the cost of the envelopes OF
good quality and the two-cent stamps
and the paper and the printing and
the addressing, and then get adver.
tising rates from the best daily news
paper in the territory you wish to
cover
Compare the number of people
your circulars would reach (remem.
bering that most of them would be
unreadl with the number the news
paper advertisement would reach
Compare the relative influence OF
the circular and the home newspa-
per. When you have done these
things you will save your two-cen,
stamps and let the newspapers pay
for the transmission of your mes
sages.'
Turner County herald. (Hurley, Dakota [S.D.]) 1883-19??, 1912-08-01
DOESN'T HOLD GOOD TODAY
Banum Idea That People Delight te
Being Humbugged RELOCATED to
Scrap Pile.

But few years ago the popular
Idea of advertising was method for
catching the public. In these days
the average advertiser regarded tho
buyers as so many suckers; the
business of advertising didn't take
honesty and integrity into account.
The old idea, to which few still
cling, was summed up by Barnum,
who said, "the people like to be hum
bugged." Those who still advertise
with the idea that the people delight
in being hu,nbugged have confused
notoriety and advertising. and they
have put low estimate on the intel
ligence of the people,
The idea that the people delight in
being humbugged, the idea that ad-
vertising consists in catching the peo-
pie and the idea that successful
business can be established on false
pretense, have been relegated to the
scrap pile along with a lot of other
old-fogy ideas which were designed
to confuse the people while their
pockets We're being searched, says
the lafayette Qnd.) Journal.
Modern advertising has been placed
on business basis-on an honest
basis-on a scientific basis. Certain
elements of value enter into it's MAX
ing and the advertiser who has stud
led the subject knows that advertis-
ing Is not matter of chance. If
six inch advertisement costs a GER
tain amount that cost must be backed
by certain amount of circulation.
proved and sworn to, and the adver-
tiser knows that the circulation is
Of value to him. Scientific adver-
tising is the only way, because it
gives to the advertiser exact knowl-
edge as to what he is buying A
successful merchant believes that
he should be equally honest in deal
ing with the public. The publisher
who builds right should apply the
honesty test to his advertising space,
just as the merchant who has grown
away from the idea of humbugging
the people, demands honesty in his
advertising expressions.
Advertising space is business
commodity, the value of which is de-
termined as definitely as any COM
modify that enters into the mer-
chants business. Rules governing the
value of advertising space, are SO
we'll defined that there is no reason
for mistaking It's worth and no
occasion for expecting 1t to be dis
counted.
Turner County herald. (Hurley, Dakota [S.D.]) 1883-19??, 1912-08-01
DAKOTA.

For many years advertising space
was misunderstood, misrepresented
and greatly abused. But demands Of
the business world have made it the
most exact commodity of the mar
ket. The scientific basis on which it
has been placed is a part of the
modern advertising plan, business
plan that contemplates honest deal
ing. The merchant who puts honesty
into his advertisements is endorsed
by the newspaper or publication that
applies the same principle to its adz
vertising rates, and the newspaper or
publication that recognizes the square
deal and sells its space on the basis
OF worth should be endorsed by the
merchant who Is doing business ON
that basis.
Turner County herald. (Hurley, Dakota [S.D.]) 1883-19??, 1912-08-01
How II Felt.

DR.. Joseph Eisenstaedt told the fol.
lowing story at q banquet given to Chi
cago physicians: Since the dentists
love to have their fun at the expense
OF the physicians take pleasure in
returning the compliment with this
story. An Irish maid who was in the
service of we'll to do Chicago home
asked for an extra afternoon oil.
When her mistress asked why, she ex-
planned that she had to go to the den.
tist.
when she came homo her mistress
asked: Well. Bridget, how did you
have your tooth flled?'
"T don't know was the maids re.
ply.
Her mistress continued: Well, did
he fill 1t with silver or amalgam?'
I don't know how It was num-
was Bridget's bland reply, but from
the way 1t felt should think Il was
thunder and lightning, num-"
Turner County herald. (Hurley, Dakota [S.D.]) 1883-19??, 1912-08-01
The Choice of a Husband

is too important a matter for woman
to be handicapped by weakness, bad
blood or foul breath. Avoid these
killhopes by taking DR.. kings Life
Pills. New strength, fine COM
plexion, pure breath cheerful spirits;
things that win men-follow their use.
Easy, safe, sure. 25c
Turner County herald. (Hurley, Dakota [S.D.]) 1883-19??, 1912-08-01
Makes The Nation Gasp

The:.awful list of injuries on a
Fourth of July staggers humanity.
Set over against it, however is the
wonderful healing, by Bucklen's
Arnica Salve, of thousands, who
suffered from burns, cuts, bruises,
bullet wounds or explosions. Its the
quick healer of boils, ulcers, eczema,
sore lips or piles. 25c at H. j. Pier.
Turner County herald. (Hurley, Dakota [S.D.]) 1883-19??, 1912-08-01
New Crepe 10 Shown.

Cotton crepe, in any number OF now
guises. Is going to be conspicuous
among the frocks down south this
winter and those that will begin to
be made for local wear In a few
months. The crepe is not tbs cid
thick. all-ovsr crinkled, unwashed
looking stuff that figured under that
name for SO long, but 10 a new and
fascinating fabric. capable Of many
Turner County herald. (Hurley, Dakota [S.D.]) 1883-19??, 1912-08-01
During the summer months moth

During the summer months moth
ers of young children should watch
for any unnatural looseness of the
bowels. When given prompt atten-
tion at this time serious trouble may
be avoided. Chamberlain Colic,
Cholera and Diarrhoea Remedy can
always be depended upon. For sale
by FL. J. Pier.
Turner County herald. (Hurley, Dakota [S.D.]) 1883-19??, 1912-08-01
DR.. Jennings, the dentist,
has arrived and can be found
in his Office over Mansfield's
store. Phone ~.

A sprained ankle may as rule be
cured in from three to four days by
applying Chamberlain's Liniment
and observing the directions with
each bottle. For sale by H. j. Pier.
Turner County herald. (Hurley, Dakota [S.D.]) 1883-19??, 1912-08-01
If you had to
borrow today

on account of dire emergency, or
splendid opportunity,
Is your credit established any
where9 Do you know that the
best way to establish your credit
is to carry an account with a
strong bsnk, build upon it Stead
lily, and show by your transac-
tions that you are a safe loaning
risk?
This bank welcomes and en-
conrages the accounts of respon-
.sible people who desire to build
their credit and resources.
Why delay starting YOUR account
here?
Turner County herald. (Hurley, Dakota [S.D.]) 1883-19??, 1912-08-01
people. all the time. only BY using
street car advertising"
And on another page is an editorial

street car ADVERTISING"
And on another page is an editorial
which says:
The most interesting thing to an
advertiser Is to know who reads the
publication-whow will see the message
he prepares with such care. Are, the
subscribers and readers persons who
Will not o0iy be interested in the
message, but Will be able and willing
to buy what he offers for sale? BE-
cause unless this be the case it ia
foolishness for an advertiser tc spend
time and mortey n sowing seed on
unfertile ground.
The editorial is right The adver+
tiser does NOT want to talk to ''all"
classes. He wants to talk to the buy.
ing classes; that's what he pays for.
The Detroit times., 1912-05-01
BABE MEETS DEATH BY
EATING BOX OF PILLS
Little Kermit BARRON Swallows
Dozen Alophen Tablets Found
While at Play

Kermit Barron, l7-months-old son
of Mr.. and Mrs. John Barron, OF No.
1919 Jefferson-aye., and their only
child, ate II tablets of alophen, a tonic
containing such powerful drugs as
strychnine and belladonna, Tuesday
morning. and was beyond aid when his
mother reached his side.
The babe was at play in the sitting
room with a little girl OF the neigh
borhood, when he obtained posses
sion of the small bottle OF pills, and
ne had eaten a dozen of them before
the little girl noticed II. She rushed
into the kitchen where Mrs. Barron
was at work. and the mother hurried
TO her babes side. but found the little
fellow in commissions. He died short
ly afterward.
Coroner Rothacher. after an investi-
cation, decided that no inquest was
necessary.
The father, a machinist, had gone
to work shortly before the tragedy.
The Detroit times., 1912-05-01
HENRY WOODRUFF, WELL
KNOWN ACTOR, DYING

NEW YORK, April 3O.-Henry
Woodruff, popular actor. who star
red in Brown, of Harvard is dying
at French Lick Springs, Ind. accord
ing to advices received by friends
here. He is AZ years old.
Woodruff began his stage career at
the age of nine years as chorus boy
in ]. H. Haverley's Juvenile Pima
fore" company. After appearing in
the support OF Edwin Booth and other
leading actors Of the time, Mr.. Wood
ruff interrupted his professional work
to 60 to Harvard. He was made a
star in 1905 with Brown, Of Har-
ward"
Some years ago there was a report
that Woodruff was engaged to marry
Anna Gould, later the Countess de
Castellane, and then the Princess De
Sagan.
The Detroit times., 1912-05-01

The points made by the city as com
plainant, are:
The city controyerts each OF the
foregoing propositions made by the
railway. and In addition affirms:
'First-That the railway. by con.
tinuing 10 use the street, and by oper-
ating after the date fixed by the res
olItion. thereby accepted the terms
imposed, Notwithstanding its verbal
refusal. and is bound to pay accord
ingly, and the city Is entitled to a
decree for the back rental.
The court below overruled each OF
the defendants points of defense, but
held that the only remedy for the city
was to eject the defendant from the
street; that the defendant did not by
implication OF law accept the terms
imposed In the resolution, but that IL
the defendant desired to remain any
longer. II must affirmatively accept
the terms and pay the rental In the
future or be elected from the street..
The brief then continues:
when the time limit fixed by the
franchises expired, all rights OF the
railway In the use OF the street ended.
The claim OF the railways counsel
that II still had the right and was
under duty to the public to operate
until some new agreement was reach
ed, is without foundation In law"
The corporation. counsel then cites
numerous decisions which would seem
to uphold these contentious. and says:
Even II no time limit had been
fixed originally, the presumptions are
against perpetuity. But II Is claimed
by the defendant that the city is
estopped to insist upon such expira-
ton Of the grants because the COM
pany expended large sums in i'm
provements. without any objection by
the city.
'This seems curious proposition.
II there be such nestoppel, how long
will 1t continue? Eternally? And II
not, for what period? On what prin-
ciple is the city estopped? The rail-
way company knew as well as the city
when the franchises would terminate,
and, therefore, the expenditures. what
ever they were, were made with eyes
wide open. The company was as
much bound to know It's lawful rights
as the city"
The corporation counsel In the third
section of his brief, states that the
railway claims that the ordinance
adopted May 2, 1906. operated TO ex-
tend all the company's rights on Fort
st. until 1921" The brief continues:
This ordinance Is entitled an ordi-
nance in relation to rates of fare on
the Fort-st. line Of the ID. u. r.
Certainly, the title does not ap-
prise anybody that IL is an extension
for liz years of all the valuable
franchises OF the Detroit United ran
way on Fort-st. Nobody ever dreamed
that the city, in 1906. after Is years
OF warfare against any renewal OF
franchises, was granting a franchise
for liz years more when this ordi-
nance was passed. 1t Is elemental
that no grant by city to a street
railway company can be implied from
or doubtful language. Those
who claim easements In streets must
show clear title. The presumptions
are against them.
THE United States supreme court
in case where a precisely similar
claim was made, said: Such grants
The Detroit times., 1912-05-01
KING GEORGE HONORS
OSCAR HAMMERSTEIN

LONDON, April 30.-At a gala per-
Torrance for the benefit OF the league
OF Mercy at the London opera house
yesterday afternoon Oscar Hammer
stein, whose company gave the pro-
gram, was presented to the king.
In receiving Mr.. Hammerstein. King
George said: II am delighted with
your efforts and am pleased to be In
your house"
To this the impresario replied: II
feel greatly honored to have the priv
ilege OF shaking hands with the King
of England"
Miss Felice Lyme, Of Allentown, Pa,
who sang the role OF Markuerite from
Faust" was summoned to the royal
box by the queen and congratulated on
Der work.
The Detroit times., 1912-05-01
LAWSON PREPARES STRONG
BRIEF TO FIGHT D. U. R. IN
THE FORT ST. RENTAL CASE
City, Already Partial Winner,
Seeks More Sweeping Vic
tory in Supreme Court
WANTS ACCRUED RENTAL
Corporation Counsel Ridicules
Company's Claim To Perpet-
ual Rights in Streets

Corporation Counsel Lawson com.
bleted the city's brief In the Fort-st
rental case. Tuesday. and 1t is ready
for filing In the state supreme court
Under the rule of legal procedure the
ID. U. r. could insist on only 10 days
for examining the brief and making
us reply, but Mr.. Lawson decided to
give the company's lawyers % days. so
that no plea could be iaade to the
court for an extension OF time. The
brief Is submitted to the company's
legal representatives before filing
With the court.
Mr.. Lawson states the case clearly.
defines the issue between the city
and the ID. u. r., involving the ques.
ton as to whether the city has the
power TO charge rental on the streets
where franchises have expired. A
victory for the city in the supreme
court In this case, would establish the
rights OF the city for all time.
Mr. Lawson's statement OF the d.
u. RS contentious, follows:
'First-That Its right to the, use
or the street and operate thereon con-
tinued indefinitely even though the
original grant was limited to 80 years.
and although never extended by con-
sent Of the city.
"Second-That the railway having
expended considerable sums In i'm
provement OF tracks, equipment, ETC.,
the city Is estopped to insist upon the
expiration OF the franchise or to in
terfere with its continued operation
'"Third-That by the ordinance
passed In 1906, the city extended the
franchise rights OF the defendant In
Fort-st. to 1921.
"Fourth--That even IL the city pos
sesses the right to impose some terms
regulating or limiting future opera
ton, after the expiration OF franchise.
the terms SO imposed must be reason
able and not excessive.
"F1fth-That even II defendant had
no rights In the street after July "a,
1907. the city could not enforce by
notice any new terms as to defendant
without It's consent.
"Sixth-That a bill in equity will
not apply In such a case as this on
behalf of the city"
The Detroit times., 1912-05-01
SANITARY SQUAD TO BE
SCATTERED OVER CITY

Commencing Wednesday, May l..
the 10 members OF the police sanitary
squad will be scattered among the
different police precincts OF the city,
plan by which Commissioner Croul
expects TO get quicker response to
calls, and better results, generally.
Two sanitary officers will remain In
police headquarters, two will be
stationed in Hunt-st precinct, and one
In each OF the other stations. The
men will be under command OF the
precinct captains, Capt. Burton Girar-
din being relieved OF the command Of
the squad as a whole.
Sanitary officers will take care OF
calls only In their own respective
precincts, including investigation OF
nuisances, lacking up OF quarantine
signs and investigation of such cases
as come within their duties.
The Detroit times., 1912-05-01
SUIT SHOWS PROFITS IN
SHOE SHINING BUSINESS

Some idea of the profits earned in a
shoe shining shop was revealed in JUS
tice Lemkbe's court, Tuesday, when
Samuel Fuchs brought suit to collect
q commission for his work In securing
lease for the shop recently opened in
the Newton Annis building by Thomas
Mahas and August Brown, Greek shoe
sinners.
These two were recently granted a
lease to a smaller shop facing on
Woodward-ave., for which they agree
to pay $3.50 per month. The lease runs
for eight years. The lease was OBJ
tanned by Fuchs, who says he was al
most month closing the deal, and
that he had been successful in having
the rent reduced from $500 month to
$3.50. The firm was willing to pay
him $40 for his work, but Justice Lem
kie gave him judgment for $242.
The Detroit times., 1912-05-01

should be In plain language. certain.
definite In nature, and contain no am
biguity In their terms, and will be
construed against the grantee
ut is Uncomfortable that the city
would extend these franchises IL Rl-2
years under the guise OF an ordinance
TO regulate fares during workingmen's
hours, or that II would extend the
city grants under the pretense OF
modifying the suburban town grants.
1t Is urged by the railway that the
rental fixed is excessive and unreason-
able, which we deny. Counsel for the
complainant felt so confident of his
legal position that he permitted de-
fendant to claim anything IL liked
about its rent being unreasonable. He
didn't think II worth while to dispute
claims which were SO palpably ridicu-
lous. But the defendants testimony
In this regard was so plainly unreli.
able that the court would not have
regarded II as showing loss, II the
question of fact had been of any i'm
portance. On their face the claims
of defendant bore their own refuta-
ton.
The computations were made by
W. j. Bonthoren, an accountant, who
accepted the company's statement or
revenues on all lines and apportioned
a share to the line In question. He
did the same as to operating ex-
penses. He included in these the i'm
mense amounts expended for upkeep
and maintenance OF equipment with
out giving any information as to
their amount. He also included In
his charges, to be deducted from
revenues, interest at six per cent upon
the so-called reproductive value OF
the railway. This item OF interest
alone was $109,920. 1t was arrived at
In this way: He took the street as
IL there were no railway there, only
a pavement. He then set down the
figures Ii would cost In 1909 to repro
duce the railway and every item In 1t.
Every one OF thousands OF items, no
matter how old, how trifiing or USE
less was included at what II would
cost to reproduce II new. These rot
ten old cars, SO nearly worn out as
only to hold together, were put IN,
not even at what they cost in 1895 or
1900, but at the new and increased
valuation of 1910. All the old junk OF
the company at what II would cost
new In 1910-not even what 1t cost
20 years before, was included. The
valuation thus obtained was over $685.
100000. No wonder! Nor was this
all the absurdity manifest on the face
OF such testimony. However, the ut
ter absurdity and unfairness OF APP
praising the railway and all its thou
sands OF worn out, partially worn out
and aged stun at what each item
would cost new in 1910, Is 80 mani
fest as to require no argument to
prove It's complete unreliability as
basis for any judicial action.
THE city had the undoubted right
to fix the rental, and even make II
unreasonably large II 1t saw fit. The
company hac no right whatsoever to
remain In the street single day al
ter July "a, 1910. except by permits
sion of the city. Because the city
NAV refuse its consent altogether, 1t
may attach any conditions 1t may
choose to its consent"
The Detroit times., 1912-05-01
Dr. ZIMMERMAN SAYS
YOUNG WIFE WAS JEALOUS
Tried To Drive Away Women
Patients Aged Physician Tells
Court; Gets Divorce

Another May and December mar
riage was dissolved by the courts,
Tuesday when Or. Samuel s. Zim-
norman, OF Wayne, one OF the best
known physicians In the county, was
granted divorce from his wife, Cora.
by Judge Mandell
The plaintiff was 60 years of age
and the defendant was 26 at the time
OF their marriage. and this disparity
In age is said TO have been at the
foundation OF their troubles. which
started a week after the marriage, the
husband testified. The young wife
was jealous OF her aged husband, SO
much so that she declared she would
drive away his women patients, and
this she attempted TO do, the doctor
and several witnesses testified.
DR.. Zimmerman said his wife would
fly into a rage at the least provoca.
ton, throw dishes, rip up the rugs
and scratch and bite her husband un-
less restrained. Once at the table she
threw a bowl of soup at him, the doc
tor testified.
Two women patients told OF having
had the door slammed In their faces
by Mrs. Zimmerman when they called
to see the doctor.
Mrs. Ida A. Daigle was granted a
divorce by Judge Mandell, from her
husband, Thomas F. Daigle. steeI
structural expert. Although her hus
band was in receipt of salary Of
$500 per month, Mrs. Daigle said he
did not properly support her, never
took her out into society or to places
of amusement. and frequently infiict
ed personal violence upon her. They
have two young children, now with
the mother, toward whose support
Daigle has promised to contribute.