davidaulloa/AmericanStories huggingface dataset:
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02
PERSONAL APPEAL IS SURE
One Way of Advertising That Never
-. Fails to Bring Certain Re-
suits,

The subject of advertising in its va
rious phases has been so thoroughly
exhausted by professional ad writer's
that just retail merchant" may
well hesitate to offer any hints or sug-
gestions unless 1t be on advertising
that pulls. or in other words, brings
results-and especially that which will
pull trade to a shoe store
Theoretically. an advertisement
should consist of some interesting
general reading matter and a descrip-
ton OF the goods offered for sale. but
this strikes the very difficulty of shoe
advertising
1t is practically impossible to de-
scribe shoe in way that is convinc-
ing enough to get good results, as the
wide latitude allowed in adver Using
makes it possible to use exactly the
same description for low priced
shoe that is used in describing the
highest grades.
One sure way for a shoe store to
get results that are lasting is to sys-
Dramatically advertise In the personal
appeal way.
Shoe dealers as a rule feel that
they either lack the time or the ability
to write advertisements, but personal
appeal advertisements should be writ
ten by some one right in the store.
For a number of years this store
has been running copy each week I'M
der the heading 'Thielbar's Shop
Talk"
Shop Talk is merely used as a head
ing that is general enough to permit
any store subject to be taken up
The personal appeal in the way of
Heart to Heart talks on different
subjects store news. talks on fitting,
etc, is sure 10 get following ii
persistently kept up.
II does not require an advertising
expert to do this. Amy merchant can
sit at his desk and write just as he
would talk to customer in the store.
Write as convincingly and by all
means as truthfully as you would
talk and while the results from a pro-
fessional and artistic standpoint may
be lacking you get results and, after
all. results are what you are looking
for
Several years ago one of our local
Newspapers offered a cash prize for
the best advertisement appearing in
certain edition.
The contest was decided by a com
mittee c0npo. ed Of three men promi-
nent in advertising circles from other
cities and although they awarded the
Prize to one store, they made the
statement that the ad of another
store would bring the most results.
If it is necessary to sacrifice either
results or art in writing shoe adver-
tfsements, by all means forget the art
and get the results.
Results do not come from one ad.
or two, but they will come from the
establishment Of a personal appeal
foundation and then by keeping per-
sstently at it along the same lines.
This plan will bring results in the
shape of real permanent customers
and not just the shoppers that are
blown around with each change of the
wind --EeUVv w Thialhar of Peoria.
TL
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02
MOVEMENT FOR TAFT Is
BEGINNING TO BOOM

Washington, Feb. with Slead
ing republicans of the senate ant
house lining up in the organization
which has begun to push the candida
cy of President Taft for renomina-
ton and reelection, the Taft cam
paign has begun to boom through the
country in a way that is gratifying to
the friends of the present administra-
ton.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02

Senator Williams rcpudiates the
right of a state Legislature to instruct
a United States senator how to speak
or how to vote. The question is a
debatable one, although as Williams
points out, if permitted, republican
legislature could issue orders to a
democratic senator, or vice versa. If
this goes into effect it would be better
to adopt the English system and make
directly subject to changes OF
popular will, and have 1t adjourned
whenever elections go against the con-
trolling element in IT,
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02

follicles closed and grown over, and
the scalp is glazed.
Remember, we are basing our state
ments upon what has already been
ACCOMPLISHED by the use of Rexall
"93" Hair Tonic, and we have the
right to assume that what it has done
for hundreds of others it will do for
you In any event you cannot lose any,
thing by giving it a trial on our lib
eral guarantee. Remember you can
get Rexall Remedies in this commun-
ity only at our store-The Rexall
Store. Murray & Hooks, Americas,
Ga.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02
xxxssaxsss&scsx@&&&&&&x&&&$x
TO PUSH TIPPENS
BILL TO THE FRONT

Atlanta, Feb. 1.-When the legisla
ture meets this summer the advocates
of the Tippens bill are going to bring
it to the front as quickly as possible.
That it has majority in both house
and senate was conceded to be the
case last summer, and it is not be-
lieved that there has been any ma
terial change in sentiment regarding
ii.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02

The recent popular society dances
are said to have had their origin in
the orgies of the naked negroes in the
heart of Africa OF course, society in
rho metropolis hasn't taken to tue
dancing with only breech cloth on,
hut the outlook is very promising.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02

Now that Wilson has acknowledged
that he wants Harper's support what
are the editors going to do who vo-
ciferously applauded him for scorning
and discarding it? They are left in a
most aggravating position. However,
they are pretty skillful in turning
corners and making the most of the
trimmings of their candidate
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02

The Wilson-Ha rvey-Wat Incl
dent hasn't helped Wilson, nor has it
helped the democratic party any. The
G. o. P. must have been doing aome
deep grinning while it was on. And
the end doesn't seem to be YET.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02

The Augusta Chronicle seems r.
doubt the accounts of South Caro(in
ians settling around Americas. Why
tess your soul. YOU can't throw a
stone in any direction without hitting
one And they still keep coming. Does
The Chronicle really think they would
stop IN in it's section after hearing
about Sumter and Southwest Georgia
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02

Senator Bacon has very properly
declined to enter into a debate with
H. H. Perry, of Gainesville. The sem
ior senator from Georgia is not called
on to debate with every minor aspi-
rant for his job.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02

The Georgia Court of Appeals has
decided thae it is unlawful to enter
another mans home when drunk. We
decided that it is unlawful to enter
it any time when not wanted.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02

Referring to a recent incident in
Americas, the Atlanta Journal says:
"Eighty-three bales sold at 10 cents.
This revives in us that old back -
the farm feeling"
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02

A Western expert says the incubs-
tor is making the hens lose their ma
ternal instincts Bridge whist is hay-
ing the same effect on the human side
the fence.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02

Wilson Declines to Talk" is q
standing newspaper head these days.
The governor seems to know when a
shut mouth is golden.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02

The man whose advertisement is not
in the Forward Edition is missing
the greatest opportunity ever offered
in this city.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02

BY the time the state primaries are
held it will be found that there has
been an awful lot of hot air about the
Roosevelt boom.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02
Every Morning Except Monday.

All subscriptions Payable in AID
vance
Advertising Rates promptly furnish
ed upon application.
All advertising copy requiring two
columns of space or less should be III
the business office not later than noon
OF day prior to date of issue in order
to insure its prompt insertion. All
COPY for space of more than two col
uTnns should be submitted not later
than 6 o'clock of the. day. two days
prior to date of issue.
Memorial Resolutions, Resolutions
of ResDect, Obituary Notices, etc,
other than those which the paper may
deem proper TO publish as news mat
ter, vii be charged for at the rate OF
cents per line.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02

Trouble hunters never come home
empty-handed.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02

A woman is the fairest creature on
eIrth-also the unfairest.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02

A man thinks of his own wits in
capital letters.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1912-02-02
MERGERS Improved
TOOle Cotton Seed.

have for sale my farm ElladaIe Estate. Terrell
County Georgia. four thousand bushels of my improved
ToOle Cotton Seed
he most pro fic early cotton known. price $I.oo
bushel. F. O. B., Dawson, Ca have persistent'y for
eight wears improved this cotton by my method
and having private ginnery where ether cotton is
gnned thereby avoiding the most Comml cause of de-
teroratiOn Send check with order to }. w. HuCkaby,
Superintendent, Dawson Ga.
j. r. MERCER,
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
Napoleon on Shakespeare.

Napoleon had very poor opinion OF
Shakespeare's plays. According TO
Thibaudeau, in his "Bonaparte and
Consulate" Napoleon said one day:
shakespeare was forgotten even by
the English for 200 years until Vol
taire took it into his head to write him
up to please his English friends. and
ever since people have gone about re-
peating that Shakespeare was the
greatest author that ever lived.
have read him. and there is nothing
in him that approaches Corneille OF
Racine. His plays are not worth read
ing"
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
GERMAN MUSIC.
Wherein Il Is SAID 20 SurPass That 81
All Other Nations.

All Other Nations.
Hans Won Buelo-'S remark that
'Ttaly was the Grace II music and re-
manned the cradle" wa>. OF course. not
Intended TO be taken Literally. but sim
ply as witty exaESeration OF an OBJ
vlous truth. Italy gave the world the
first operas. oratOriOS. cantatas. over
lures, sonatas and most Of the ecclesi-
astical forms. and in course of time 1t
furnished master works in all these
styles of musical architecture; yet II
remained for the composers of Ger
many to write the most elaborate and
fully Developed specimens In each case.
Italy can show no choral works equal
10 Bach's "St. Matthew Passion" or
Handlers "MeSSiah:" no overture equal
10 those of half n dozen German mas
tiers: no songs equal TO those Of Schu-
bert, Schumann or Franz; no operas
like Wagner's; no symphonies like
Beethoven's; no pianofOrte pieces Ike
Schubert'S. Eeethcven'S or Schumann's.
On these points there can be no dis
pute whichever. and that is why Ger
many is now universally conceded to
/ be the chief musical nation, even by
those whose personal taste impeis
them TO favor particular examples OF
Italian. French or Russian music
+ The greatest masters of Italy. France
and Russia have been unanimous II
looking up to the German masters Il:
their maSterS-aS the men to whose In
fiuence they largely owed their OWL
education and development. - From
Etude.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
Most Believe 1t
When Well-Kuown Lexington Peo-
pie Tell 1t So Plainly

When public endorsement is made by
a representative citizen OF Lexington
the proof is positive. You must believe
it. Reed this testimony Every back
Sche sufferer, every man, woman or
child with any kidney trouble will find
profit In the reading,
William =. l,ileman, Main ST., Lex
ington, Va, says: "I willingly recon-
mend Doan's Kidney pills In return
for what they did for me. For a long
time i was troubled by my kidneys
failing TODD their work properly. There
was much weakness across my back
and other symptoms OF kidney COM
plant. Doan's Kidney Pills were 80
highly recommended that l obtained a
box at Gorrelrs Drug Store. They
were entirely satisfactory and have no
hesitation in saying that they are an
efficient kidney medicine"
For sale by all dealers. Price 80 cents,
Foster ilburn Co. Buffalo. New York
sole agents for the United States.
Remember the name-Doan's-aD
take no other.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
QUEER MARINE ANIMAL
Tho Portuguese Man ofwar" Is q
Veritable Fairy Ship.

The Portuguese Man war" Is q
Veritable Fairy Ship.
The Portuguese man-of war is held
to be one OF the most beautiful OF all
the so called pelagic animals and is a
veritable fairy ship. with sail that can
be elevated or lowered. that can throw
out a dredge or haul it in-in short.
one of the most attractive of all ma
rine animals and at the same time one
of the most dangerous.
This little animal has been called a
poem in satin" yet it conceals under
its attractive exterior an armament
that is capable of overpowering n foe
of thousand times its size. In fact.
the physalia stands in the same rela-
ton to many other marine animals of
its size as Il well fitted torpedo subma-
rine boat would TO an old line of bat
tie ship of the Constitution class
If one but touch the purple tentacles
a realizing sense Of this power is at
once experienced. The finger stings
as If needles had been thrust into ii,
and when the tentacles are placed
upon n spot where the flesh is sensitive
the pain can only he compared to that
produced by melted lead or boiling oil.
One scientist nearly lost his life in
an engagement with the little craft.
The man had habit of swimming on
his side. an unfortunate habit in this
case. inasmuch as his view to the right
was INSTRUCTED when one day he swan
| over the tentacles OF n large "man-of-
war" He was in about seven feet Of
water. and the contact Immediately
gave the swimmer such a shock that
he almost lost the power of motion
and sank.
AS he struck bottom with his feet he
| pushed up and partially recovered him
SYSTEMATICALLY at least to call for
help. Some laborers at work near by
sprang into the water and carried him
ashore. BY that time he could breathe
only with extreme difficulty. this being
the most serious symptom. The pur-
pie mass was Scraped from the skin
with knives and raZors. but II seemed
to have sunk into the flesh. For six
or seven months afterward he could
very readily have passed for a tattooed
man, the entire middle and lower por
ton of his body being covered with
the most fanciful tracings.-Harper's
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
Ms WNorfOlk 6Western
SCHEDULE IN EFFEcT. JUNE IL, 1911
LEAVE BUENA VISTA

2.2O p.m.-For Bristol and informed
ate stations. Pullman sleeper and Din
ing Car to Roanoke. Parlor car Roam
oke to Bristol. Connects at Roanoke
with st. Louis Express for all points
West. Pullman Sleeper Roanoke to
Columbus, and Cincinnati Cafe Car.
7.O5 a.m.-For Roanoke. Blueheld,
Pocahontas, Norton, Winston Salem,
Charlotte, Welch and intermediate
stations. Pullman Sleeper to Gary.
Cafe Dining Car connects ut Roanoke
with Memphis Special for Chattanooga,
Nashville, Memphis.
l.57 p.m.-For Hagerstown, Phila-
delphia, New York. Pullman Sleepers
via Haverstown for Harrisburg, Phila-
delphia and New York. Dining Car To
Hagerstewn.
$50 p.m.--For Hagerstown, Philaiel-
phla and New York, Pullman Sleeper to
New York, Cafe Car.
Rates, time tables and information
cheerfully furnished upon application
to Agent N. II w. Ry.
w b. BEVILL.
Gen. Pass. Agt. ". C. SAUNDERS
Roanoke, Va. Asst. Gen1. Pass. Agt.
Jan, Is '09
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
Washinoton's Great strenoth.

General Washington's large tent.
wrapped up in its poles, required tNo
men to place ii in the wagon. but the
general himself could pick ii up in on,
hand and toss it into the vehicle with
ease Many stories were current il
his time regarding his great featS OF
strength. As hammer thrower ne
doubt he would have won the cham
piOnship. He threw Il stone across the
iiappahannOck river mt Frederic ksbure
He threw another from the top of the
Palisades into the Hudson river. He
climbed the walls OF the Natura
bridge of Virginia. Thus great strength
went with great stature. But Wash
ington's lungs were weak and his voice
never strong. says AkerSon
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
THE PENGUIN.
n Is Awkward on Land and Gym
mast In the Water.


mast In the Water.
a kind OF penguin. the adele. is n
laugh provoking bird. Adelies are most
InuuiSitive and at times are in such
hurry 10 follow up Il ciew that they will
scramble along the ice on the belly.
pushing with their legs and using their
clippers alternately like the paddle of
Il canoe. They get over the ground at
an aStoniShin" rate. and ii is hard work
10 overtake Il penguin when ii takes 10
this means of locomotion. especially
when 1t doubles.
In the water the penguin is perfectly
ut home. diving and steeplechasing in
grand style. 1t can jump clean out Of
the water and pop down on the ice ex-
actly like s0.ne one coming up through
n trapdoor on the stage and dropping
on his feet. The penguins collect in
enormous numbers and are sometimes
seen marching about like regiment Of
soldiers in Indian file. all acting i'll uni
SON
A much larger penguin. the emperor,
weighs sixty or seventy pounds and
stands well over three feet high. II
possesses the most extraordinary mus
cular powers in its fiippers. When pre-
scented with the end Of the ski stick
the emperor gives il such smack thai
ones hands tingle. At the same tim,
it utters IN angry cultural exclama
| finn
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
Too Iatei

DO You know who her grandfather
was? Have you ascertained anything
In regard to her pedigree? Those are
things you ought 10 know about the
woman you are to make your wife"
"Oh. hang her grandfather"
MY boy. that's just what they did
dO."-Youth's COMPANION.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
Tho Alert Wife,

1--WE had a terrible day at the office.
and I'm mad clear through" announc-
ed the husband. coming home.
"Now would he a good time to beat
the rugs" replied the wife.-Cleve-
land Plain Dealer.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
Went Throuoh.

"And you were in that horrible rail
way accident?
Eyes"
81 hear that one train completely
telescoped the other. How did yon
ever escape injuryT'
al was on the through train."-Cleve-
land Plain Dealer.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
Two Methods.

When q man has to get busy he rolls
up his shirt sleeves When Il woman
really gets down to work she ties M
her hair in knot at the back.-De
troit Free Press.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
Justice,

Justice claims what Is due. polity
what is seeInly; justice weighs and de-
cides. polity surveys and orders: JUS
tice refers 70 the individual. polity to
the community, Goethe.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
News to Her.

"New York Bank Returns" read an
old lady. And never knew that one
of them had been missing" she re
marked Punch.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
Heading Them Of.

Mrs. villadom-Why do you want to
call on the Borems tonight? Mr.. villa
dom-Because II we don't they're GER
tain to come over here. 1t will be cas-
fer to go home when we're tired OF
them than to ask them to go home.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
A Guaranteed Cure For Piles

Itching, Blind, Bleeding, Portrudina
Piles. Druggist are authorized to re
fund money II PASO OINTMENT
fails % cure in 6 to Ia days.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
viii flake Him Cranky

"Na expects to he blamed for every
thing soon
why"
"Pa says he's going to swear on
smoking again. detroit Free Press.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
GETTING IL StraiQht,

$50 the bank teller has disappeared.
Was he short in his CASH.
mo: he was ahead. 1t was the bank
that was short boston Transcript
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28

Dr. Fahrney's Teething Syrup con-
forms to the Pure Food and Drug Law
Each bottle guaranteed. Sample free
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
H. Didn't Understand.

''Then you don't want no cranber-
ries?"
NO: I've changed my mind. see
your cat is asleep in those cranber-
ries''
That's all right. mum: | don't mind
waking the cat up."-Louisville Cou-
rier-JournaL
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28

Babies don't mind cold or take cold
fkept we'll witch DIR. Fahrnay's Teath
ling Syrup. Get 1t anywhere. SAmpl
freq.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28

Gossip is beast of prey that does
not wait for the death OF the cre1t"-e
It devours.-George Meredith. .,
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
An Attraction.

az hear your new minister is very
efficient"
"Oh. yes"
How about his wife? Is she doing
anything to bring people to church,"
Indeed she is. Wears different
gown every Sunday" Washington
Herald
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
His BUSY Time,

"How high did de ole mule kicf
him?"
Go long. man You think he haC
time ter measure de diStance?"- Allan
IA Constitution
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28

Labor II It were not necessary to
the existence would I've Indispensable
TO the happiness Of man. DIR. Johnson.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
A Reliable
Remedy
EIy'S Cream Balm
is quickly absorbed.
C.. DALAI - ~

Gives Relic! at Once.
1t cleanses, soothes,
heals and protects
the diseased men,
brane resulting from
Catarrh and drives
away a Cold in the
Head quickly. Re-
stores the Senses Of
N. \, ~
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28

Taste and SMELL Full size 90 cts, at Drug-
gists or by mail In liquid form, rs cents.
Ely Brothers, 56 Warren Street, New York
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
Desirable and Town for SALE
Va Rockbridge and other Counties

man onand
en- the u ique having
nendo yGorgeW b. toher often
fr tngB d t d alrods.a popuit OF
ivgo low o ivngo
the ton Hg yfrnNe t liant
the amedSh
h mile Gd farm lands s al sing bl
Inspiring rood roads,
equablch L t % resorts ,i ra Br Bkb Alum Sprngs
Goshen Pass Rkb idg Ut nsons Spring
advertise wthouts
makes Onot
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
TRUTH AND LOVE.

The golden beams Of truth and
the silken cords Of love. twisted to-
gether. viii draw men on with
sweet violence. whether they Will or
not.-Cudworth.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28
Baltimore s Ohio R. R.
LOW RATE ONE WAY
COlOniSt Fares
mo- MANY POINTS IN

TO MANY POINTS IN
California, Colorado, Alberta, Ari-
IONA, Idaho, British Columbia,
Mexico. Montana, New Mexico,
Wyoming. Nevada, Oregon, Tex.
as. Utah and Washington.
I6- Tickets on sale daily from March
lst to April IA, 1912, inclusive.
For full information call on or ad-
dress
c. G. HITE, Ticket Agent,
Lexington, Va.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28

T. S. BURWELL Treasure
f. S. SHIELDS, Secretary.
Lexington gazette. [volume] (Lexington, Va.) 1871-1962, 1912-02-28

R. S. BRUCE. President.
WIN. K. KENNEDY, President