The Detroit times., 1912-10-24
Iixf5RN 4N4DVERT7SING MANAGER
BECOMES THE GENERAL MANAGER


Norman naprOod Ia. resigned as Golfers Weekly which
Publication indebted to Hapgood Tor having placed y - W
81 fearless American magazines.
versions why HpgOOd stepped out have been uppned M
/bc one from Collier the and one from Aapgooo
Collier saws Hapgod because OF difference wtn marx A.
<n polica writer for the Weekly the respective merits Of
Theodore Roosevelt and Wilson presidential candidates
Hapeood gives an entirely different explanation
For nine years he undisputed authority Golfers
Unhsmpsred and free rein he turned strong
n against dishonesty on the part public officials Misrepresentation in
sossiumsnt and lying and dangerous adysrti,ing
He edited Golfers in the interest Of its READERS
Ii his treatment Of national upon square deal for
these readsrs
conducted fake patent medicines and
move the advertising great fraud from the columns Of
M weekly the health Of these readers and the nation in
HapgOd explains resignation interference with
he policy Golfers maintained under his direction following the
promotion Of the advertising manager Of the publication TO general man
Hs received notice that CERTAIN DIFFERENCES WERE
Made THE EDITORIAL TREATMENT OF ADVERTISERS, AND IN
OTHER EDITORIAL POLICIES
people ,yl. mnnalns Hapsood -saiss.
falling the truth"
he didn't to remain Golfers people anything
< ys had fought abandoned he
tnt on ha coat and walked out
What Hapgood Of the
ADVERTISING MANAGERS PR0MoMoH 10 GENERAL MANAGER
editor Of Hapgood standard popular with the adv
ng manager.
show newspaper or magazn. tina. amounts to anything that
stands FOR anything; expresses them; puts
honesty decency the welfare Of the homes Of readers before
dividends and win show editor referred to down in
tie counting department THAT FELLOW UPSTAIRS"
The advertising manager Coe promoted general manager and
intent upon making showing his be have been
oes frst thing convincing Golfers tha fellow
that fellow who had often with his honest convictions
between advertising big copy, had be curbd
Il Il tine collrs up in the fight It has made
good morals and afs and honest advertising with
TIE departure Hapgood Distinctly rstaa for the country loses
powerful agent for good
We incline Hapgood this msntabe Of
relations between the Golfers Weekly
would HapgOod Do the thing he has done under the cir
camstances cted
Bd conducting magazine or newspaper
fo READERS INIT szacty riches night and state Of
p the Publisher wherein he could BE- swsyed the dd
IL bigger BY argument advens backed
y cold fgureA i easily conceivable
Appreciation the d readers bound to in the long run
hut comes slowly
The great trouble i that those whom this grade Of Newspaper
magazine help dsplay little dspOOn hOulder the
wheel and help the nswspaper OF magazine.
For instance, give you illustration:
The recently the advertising Of ineant
oped because did regard ih proposition legitimate
give readers that
had joined with al Of the other Detroit newspapers and uoceedd
good fortune in getting the fag end bargain edition Of the
il many copies Of the
encyclopedia available dty stziea
possible for 70 s through the misrepresentation nsvpapen
.xe IA the business solely to get the money
The Journal and Free Press carried 1855 inches enoyoo
.ais lying adveng News something these
>o5 win figure in their comparison advertising gain over
Imss and loa Of $1,000 IN Ths Times
Ierennes
Again. The Times refuses the 0xydonor advertising by all
h<r Dszo newpapers prefers not to be party to
lie hiking Of is readers BY this humbug concern
has just eliminated from is columns advertising Of
LATER Bros advertising sell
>sorszgsns conformity with the demands Of the Michigan