New-York tribune., 1912-03-09

A, advertising campaign conducted by
sxperts and as farreaching as any ever at
tempted in this city has been begun oy inc
commission on publicity OF the Men anu
RELIGION Forward Movement. Big inurl.
mated signs, billboaTds and posters OF al
descriptions are only part or the anVerus-
ing campaign which is to acquaint men OF
New York with religion and the Men ano
Religion Movement Every good device oi
the advertising expert will be useo IN the
work. which is being executed under inc
commission on publicity. OF which Wiliiani
r. Ellis editor afield Of "The Continent
is secretary.
AS the commencement of the work IN New
York a huge sign has been erected on the
roof of a building at Broadway ana zSo
street. Many thousand New Workers pass
this spot every day, and cannot fail TO see
the sign and read its message. AT night
time a string OF big arc lights throw tneir
rays upon the sign, making It visible TOT
many blocks Day and night New fork
ia confronted with the message, when
reads:
welcome for Everybody in the Churches
Of New York. Men for Religion Religion
for Men. Men and Religion Forward Move
ment."
Another sign is almost ready and will be
erected on the roof Of building at Stn
street and Broadway. This reads: Inc
Church Wants Men In Her Work for Man
and on the other side: II Am My Brother
Keeper"
Other signs will follow in quick order
Those already up are 1914 by 62 feet In
length. BY day the messages catch the
eyes Of the busy throng on Broadway ana
at night carry the same message to that
other great throng which frequents the
Great White Way"
The committee Of ninety-seven and the
committee of one hundred in New York
Brooklyn and Newark of the Men and Re
ligion Forward Movement will give DIN
ner In the Broadway Tabernacle, Broadway
and 56th street, next Thursday evening
The purpose of the dinner Is to give the
men Of New York and vicinity an oppor-
tunity to meet the religious leaders OF the
country who are serving on the several
commissions which will report at the Chris
tian Conservation Congress in Carnegie Hall
on April 19 to "a. The speakers will be the
Rev Dr. James A. Francis, of Boston; Dean
Charles r Brown of Yale and Frederick
B. Smith, campaign leader, who will report
on the progress Of the campaign throughout
the country.
Manhattan and The Bronx. which were
divided into districts for the convenience OF
organization, nave both been thoroughly or
ganized and the work is running smoothly
and growing every day. Organization OF
Manhattan and The Bronx was completed
late this week, and every district was repre-
sented at an executive meeting held Thurs
day in the headquarters Of the Men and
Religious Forward Movement in the Fifth
Avenue Building.
A series of institutes will be held next
week, commencing Monday night Five ex-
perts who have conducted successful meet
ings for the movement in other cities Will
address the institutes. On Monday night
an institute will be held in Woodstock Pres
byterian Church. Two institutes will be
held on Tuesday night one in Broadway
Tabernacle and the other in the Fifth Ave-
nue. Presbyterian Church There will be
no institute on Wednesday night so as not
10 interfere with the regular weekly prayer
meetings, and there will be none on Thurs
day night because Of the dinner. On Friday
night an institute will be held in Calvary
Methodist Church. Seventh avenue and 12Stt
street, and on Saturday night In the First
Presbyterian Church.
The object OF the institutes is to tell the
men Of the churches of New York Just what
has been done in other cities and how 1,
was done. The experts will take UP social