Omaha daily bee., 1912-04-28

In explanation Of the fact that the In
crease in 1908 was not as great as In each
of the years 1906 and 1907. II should be
borne in mind that the total written in
1905 represented gain. as also did the
total written In the first four months Of
1907. In other words there were no
Examinations from failure to pay a re-
newal premium until after May. 1907 and
Examinations from this cause are always
heavier than from all others combined.
The above figures show constant
growth. growth made possible by an
agency force of earnest, loyal and deter
mined men who believe In the company
and in It's methods. To them the gain of
t9i2r0 ~ Insurance In 1911 Is only an
add, stimulus to enlarge the figures In
1912 = Hnwards Of 1900 00 and to make
them even greater for 1918.
The Midwest Life Is now established.
The only question Is how fast II will
grow. That will depend upon the support
and patronage II receives from the
thrifty. sensible. home-loving men and
women Of Nebraska
An agent Of the Midwest life was once
asked what reasons he offered to one to
insure In hts company, He answered by
asking what arguments could be ad.
vanced for Nehra7kan TO insure In an
outside comrany II there is one enter
prise above another which can be sue
eessfully develoued In Nebraska, II Is an
old line life insurance company. The
men and women are here to insure. The
dealt rate il low Money can be in
vested safely at a fair rate of interest in
the highest class Of securities known
farm mortgages Where would you 20
for more favorable conditions?
NJ. J. Waugh, president. and the real
builder Of the Lincoln Paint and Color
company. at one time said to me In dis
cussing the early history Of his company.
that the greatest difficulty they had to
overcome was the idea that all good
things came from the east. People
thought that a Nebraska product was
necessarily an inferior product. To re-
move this prejudice his company and
statesmen entered upon n campaign Of
education and convinced the trade that
his institution turned out as satisfactory
and durable an article of paint as any
eastern concern. no matter where located.
Today Lincoln climatic paints are sold on
their merits over the greater part OF the
United States.
The Nebraska life Insurance companies
have had 10 pass through a similar ex-
perience. but the insurng public as well
as the paint-using public are becoming
educated. 1t is realized more and more
each year that honest capable and ener-
getic Nebraska men can build up and
conduct life insurance companies in Ne
hraska as well as the same kind Of men
can develop these institutions in the east.
Yet there Is room for a still greater ap-
probation Of the home companies. Even
in 1910 Cthe figures for 1911 are not avail.
able SIS .500e00 Of life insurance was
bought by residents Of Nebraska from
outside companies as against s7.ooo.ot
from our state companies.
The best state in the union Is Nebraska
Its soil is the most fertile in the world
Year by year Nebraska has produced in
grain, stock. hay, poultry and dairy prod.
ucts wealth Of greater volume than ali
the goAd. silver. copper iron. lead and
zinc mined In the whole United States
A great part Of the money brought int
the state in exchange for these product,
Is sent out in the purchase Of dry goods
clothing, boots shoes. glassware. dishes
coal. tea. coffee and many other thing,
not raised or manufactured here. Blu
why send 1t out to buy life insurance
Every policy issued to a Nebraskar
either keeps money in Nebraska or takei
II out, as the policy is placed in a home o.
an outside company. Each policy writer
helps the company In which II Is taken
not only directly by reason OF the prem
ium received. but indirectly on account
Of the influence Of the name Of the policy
holder. Do not think that any company
even the largest. puts little value on tn
small policy. II is the small policy tina
builds up and which Is the backbone o.
all companies.
Every sale is a step in misunderstanding
for the seller. Every purchase. heweve
small. gives to the seller an sdyaut&g'