Imperial Valley press., 1912-07-26
GREATEST OF BO0MS
IS NOW PREVAILING
IN The VALLEY
as One of the important Cities
of the Southwest.

Better in July than in January can
the people of Imperial valley take
invoice and lay their plans for the
future.
More than ever before in this July
can the people rejoice over what
has been done and make plans in ex-
pectancy of bigger things.
The assessed valuations of the
county have in two years increased
from nine millions to nineteen mil
lions. BY next year there will be the
record increase of 200 per cent in
values in three years.
Nine years ago the county was the
smallest producer Of butter in the
with more than five million pounds
a year.
Last year the valley produced five
million dollars worth Of commodities
and this year it is producing ten mil
lion dollars worth.
Last year the outside world was max
ing all manner of slurrng remarks
about this valley and the Press de-
cIared this had got to stop, beginning
campaign of backfring that made
the coast cities realize the error Of
their ways, with the result that today
praise for the wonderful resources OF
the valley and the proeressiveness of
it's people is heard on every hand.
Especially has the Press been in
strumentaI in creating in San Diego
enthusiasm for Imperial valley.
The change that has been wrought
in the aspect of affairs at home is re-
markabIe. The last croaker has dis
appeared from the streets. The peo-
pie know that they are we'll started
on the great industrial boom which
has been inevitable, though delayed
The whole valley is booming. Real
estate values are firm and advancing
There are no "snap bargains" to indi
cate discomfort There are plans for
subdivisions. Houses are springing UP
in every quarter. Farmers are build
ing fine homes. Cottages are growing
up in the resident sections of town:
and new business blocks are appear
ing.
This city, farm seven years ago, is
| now a city of 1000 people and will
pass 5000 by the end of the year anc
reach 5000 by another summer.
Every house is filled. There are to
day no places for those who will come
throngine into the valley within ST,
weeks. The carpenters hammers
must ring even more frequently thar
now. The people must get even more
busy to provide houses for those whc
will be homeless.
You cannot make a boom by any
artificial process. You cannot stop i
by any ordinary obstruction. Nor is
there any reason to object to boon
when it is built upon such industria
basis as this valley and this town af
fords.
I There have been other towns y
southern California that have sprung
from the soil as if by magic, but none
of them has equaIed the wonderful
record of EI Centre, and the past O
FL Centro will not measure the future
for the great boom has but just begun
A third of a million acres of irri
gated land demands a city of a hun
dred thousand people. It is the work
ing of the law Of supply and demand
and you cannot repeal the law. Yol
cannot prevent the coming of the city
The city is coming now and witt
wondrous strides. 1t offers splendic
opportunities for tens of thousands O
, people, and right now, in July, in the
midsummer of 1912, they who car
read the signs of the times and pre-
pare themselves for the future are
to be congratulated, for they are in c
way to profit immensely