Evening star. [volume] (Washington, D.C.) 1854-1972, 1912-04-14

WE HAD HOPED that this season the usual spring
scramble for aaseoeuohiles would be averted in the
Of studebaker cas- at least-but alas tor well
NOT THAT WE ARE coMPLA1N1NG-not in the
least So far a. ourselves concerned. Far
from being UNPLEASANT the condition that coufronts
ths ssdebahsr Corporation this Spring OF 1919 is well
THAT IS SPEAKING from manufacturers point Of
BUT FROM YOUR srANDPo1Nr-it is different.
That's what We wanted to talk about-and to advise
you how best 20 about it to meet the conditions
that obtain and ward of disappointment.
HERETOFORE AS YOU KNOW there has always
besn tremendous might almost say hopeless
-Jaortaee Of Flanders "20" and EMF go"
In he Spring months-the rush season.
ONE OR TWO OTHER MAKES that popular
With buyers shared with extent this pleasur
able over-demand Peasurable, but dsheartening at
that. For one diskes to disappoint many good
friends. Then too when you know you make tho
best automobiles for the money you hate to good
friends forced to accept second bests.
THAT HAS ALWAYS BEEN THE CASE. We were
powerless to remedy it. The EMF Company
young. Had made tremendous progress, but there
va: limit to financial resources And anyway. fac
tories be equipped only about so fast. Machine
tools can't be wished into form.
BUT THIS YEAR it different This big forty6ve
million dollar Corporation felt equal to the task Of
supplying the full demand for its two models
hegculean tho It
WITH UNLIMITED CAPITAL at it's command; with
tho largest and best equipped plants in the world;
with engineering and manufacturing organization
second to none; contracts for material placed and
deliveries assured; it seemed as if splendid
sales force would Be unable to keep ahead Of the pro-
duction department.
AND WE HAVE DONE ALL we set out to do. That
il to say estimated that $4,000 divided into
$1,000 Flanders "9os" and 10000 EMF 1867.
would surely supply the demand.
WE FELT SURE WE HAD NOT under-estmated the
demand We knew the unparalleled popularity Of
these famous only throughout the length and
breadth Of America, but in all other civilized
tries, bat
WE THOUGHT $4,000 CARS would d. Some Of our
competitors warned rs it was too many-the rest Of
them didn't believe would could make that
WELL. WE'RE UP to schedules few cars ahead Of
Il On April LIT and carried from March to
April orders for 4722 cars. Most Of them Flanders
LOOK AT TITS RECORD it's almost unbelievable
In December, when would-be competitors were sub
sstng snow balls and waiting for the season" to
open up. the stadsbaker plants shipped 5000 cars In
January Cinventory mou&h), 1000.
IN FEBRUARY $500; in March 1901, and the schedule
for April u e000-and, AZ we have said. 4 little
ahead Of the schedule.
m THE W1cKEDEsT WINTER in Fifty years, you'n
recall You'd have thought that would hello IN bv
retardnE deand-it did leave other makers' cars on
thek floors. But seems a. If the harder the eondi-
dons Of roads and weather the careful people
are about selecting their automobiles
GOO MONTH Is THE SCHEDULE for April May,
june July and August, and we'll make them, but q
the little boy said, that's almighty darndest.
WORKING OVERTIME NOW-and men can stand
only about much Of that We don't like overtime
at all But we're doing our utmost to keep up with
the desnand-and we are still IN sight Of k tho
beeathless.
THERE'S THE CONDITION a It stands today. It i
up to you What are you going to do about it7
ANALYZE TT: It that 4 lot Of people are going
10 have to wait for deliveries and lot more VIII Be
disappointed compstled to accept some other car
second best value-kor all will not be able to get
Flanders go EMF 'S0' cars.
II ISN'T 80 BAD % It looks, in a way The shortage
Ct Fiandess 49, d apparent than realfoe our
capacity 30 more eos per day than SOS. But It's
bad enough. And h shows we have again fallen
short of our ambition, hard have tried to
realise it.
WE ARE TELLING YOU THIS because we have
repeatedly asserted to dealers and the public that
would surely avert the Spring scramble Now that
know that we have failed we feel that we owe YOU
frank statement Of the facts.
or COURSE IN TELLING YOU we cannot help
VII uss It against us-try to persuade you to buy
their cars the same grounds former years, "You
can't get Studebaker Cars-either model" And thatu
be uue-unless you beat some other buyer to II.
WE FELT SURE would be able to supply every
possible customer with 4 Flanders '20"-but 70
member
OF yow eoM;sa Detroit for Codilaqxo tie
wN vist Dstoits fossoxs automobile factoyies