The daily sentinel., 1912-01-22

,
increased in a comparatively short
time | certainly do recommend that
your pack and grades be improved
gradually, so that when you are face
to face with a season which indicates
larger production than can be con-
sumed in those markets which you
can Justly call your own, and making
1t necessary for you TO place a larger
portion Of your crop in the eastern
markets you will be in position to
conform to the demands of the trade
| II those markets Besides an organ
lzation such as yours cannot stand
still, it will either advance or retro
grade and it is far better to sacri-
flee a little profit each year in order
to continue the Advancement rather
than to throw yourselves into the
tolls of retrOgTession, by sucking the
last atom of profit out of the, for the
present. adequate methods, without
thought or effort toward the demands
OF the future.
Apples and Cold Storage.
The apple business at the present
time. is largely a cod storage prop
Osition, and will become more so in
the future. There has been and are
many diversified opinions upon the
question of whether wrapped apples
are better for cold storage purposes
than the unwrapped, and while it is
my understanding that the expert
ments conducted by the United States
government to determine this prob
lem have resulted in the statement
that wrapped apples are more salts
factory and will keep longer in bet
ter condition than the unwrapped
stock, you can find plenty of dealers
and cold storage operators who, by
actual experience and practice are of
exactly the opposite opinion and who
will specify unconditionally in their
orders for cold storage stock that
same be unwrapped. | talked this
matter over recently with one of the
oldest commission men and cold stor-
age apple operators in the city of
Omaha, and he informed me that he
was satisfied that the unwrapped ap-
pies were far better for cold storage
purposes than the wrapped and in
placing his orders for cold storage
fruit always insisted that the apples
be unwrapped. Therefore. | do not
consider that this question has been
definitely and satisfactorily settled to
iron clad rules one way or the other
1t will be best to continue to leave
the matter to the option of the deal
ers who are buying the fruit. A
year or so ago a box of wrapped ap-
pies indicated that the fruit therein
was extra fine in every respect, and
only the very best stock was ever
wrapped. but now a good many ship
pers are using the wraps almost en-
tirely, even on their choice and stand
ard grades, so that the fact that a
box of apples is wrapped is no cri-
terion of the quality or condition.
Some shippers are taking advantage
of the wrapping process to ship in
ferior fruit under a fancy wrapper;
also II is almost impossible TO make
| a thorough inspection without con-
siderable trouble on the part of the
| buyer, and 1t is difficult to make a
satisfactory or an attractive display
| in the stores without going to the
J trouble of unwrapping every apple
and practically repacking the entire
box. All of this is having a tendency
to cause the dealers to become skep-
tical of wrapped apples. and | CON
slider that the demand for wrapped
stock in the western markets is on
the decline. Neither does this wrap
pring process appeal to the consumer
as he is compelled to purchase en-
tirely too much worthless paper in
order to get box of apples. There
fore | cannot recommend that very
much time or expense be used in
exploiting with the wrapped pack of
apples, at least until we can see
whether it will be to our advantage
TO use it partially or entirely. But
do believe that the fancy grade OF
apples should be layered by using the
diamond pack and the number OF
apples in each box be stamped on the
end of the box. This is of consider.
able assistance to the dealer and re-
taller. and in my opinion. it will not
be long before it will be demanded
by them and in use by the best ship
pers.
Label System Good.
With regard to advertising youl
apples, / would advise you to con
, tinue your present labelling SYSTEM
: You have good, strong catchy la
, bel. which is very attractive and of