Arizona republican., 1912-06-16
A NEW ERA IN THE AUTOMOBILE
 INDUSTRY.
Studebaker Company Makes Changes for Good of Dealer and Customer


 One of the indications of a big change in the movement of the auto mobile Industry is the reorganization of the sales end of the Studebaker cor pOratiOn The Studebakers have a six ty-year irrespective in the wagon in dustry and since their entry into the automobile field have held maufac- turing pace that has made automobile history
 According to Clement Stujebaker, Jr, First vice president of the cOrpOr- ation, times are ripe for changes.
 The Automobile business said MT. Studebaker cant be run in the future as 1t has in the past. The automobile Is no longer an experiment. a novelty or a toy. It is an immensely import ant mechanical feature of our natural life. The Wild Cat times are over. Mushroom growths are at an end. The rush into automobile manufacture, the craze for flash and novelty, the sys- tems of making and selling, the reck- less disregard of after service in a car, will not be tolerated by the car users of the future-anI careful manufactur- CTS have got to think about the future.
 Our reorganization is based on the new needs of the business as we see them. We want the highest standardi zation in manufacture. To attain this we have established an engineering board with James G. Haeslett as it's cbief. MT. Haeslett ad his associates will aim not only so to specialize pro- ductiOn as to give the best cars for the money. but so to standardiZe the units as to guarantee convenience, efficiency and economy of service in the use of the cars. Maintenance service to car owners has never received sufficient attention in the industry as a whole. We want Studebaker service to mean sOmethinS-and to mean something anywhern in the world. We can now sell a car or a part of car in San Francisco for delivery in the Berk- shires.
 We realize that if the Studebaker Corporation is to meet the new condi- tions we must have experts at every point of contact with the conditions. We have ransacked the country for the best men, and we have found them Ernest R. Benson at the head of the Auto Sales Department Is one Of the ablest men in the field, and the same may be said of Arthur l. Philip. who Is assistant sales manager. Foreign safes will be n the experienced hands of w. H. Lally-and foreign business is growing extraordinarily. I need not tell you that our general manager, MT. ]. N. Gum, is in full sympathy with the spirit of our reorganization and that he personally exemplifies the prin- ciples of rational business in a brilliant way.
 "In fact" continued MT Studebaker "business methods as well as manufac turing methods need standardization if public confidence is to be maintained and practical economy to be conserved. That word confidence tells 1t all. We want to hold the confidence of the dealers of the country. That confidence, which means so much to owners Tn steadiness and efficiency of service. must always be earned and earned again No manufacturer can succeed without it.
 "The future of the automobile? That's too big a subject. You can make a guess from this: The cars sold by the Studehaker company this season if placed end to end would reach from New York to Boston, a distance of 214 miles"