Evening star. [volume] (Washington, D.C.) 1854-1972, 1912-04-28

What Factors Do You Conside
IT'S MIGHTY IMPoRTANT-this matter of selecting
automobile. Of course every buyer knows that But
not every knows how to 60 about it determine
just which car among the many offered for his
consideration will meet his requirements and afford
him the satisfaction he devouty hopes for erward
ARE YOU ONE OF THOSE who ask about the horse
power, the hill climbing ability, the riding qualities; look
it and approve of the general appearance then ask
the prcand think have covered the whole ground?
IF YOU ARE then you may be satisfied with your pur-
chase few months hence We say you may-if you
lucky Otherwise you will realize all too late that the
points mentioned while important, are to be had in
almost any automobile nowadays and not after all,
the most vital factors to consider
IF WE WE'RE ASKED to select from among all the
the market to-day, and they all lined up in a
for our critical inspection would be much at
sea you are but that we know some things about
automobiles and their manufacture and their
after they leave the factory that you laynan,
possibly know. And anxious to give you the
benefit Of that knowledge.
BUT AFTER SEEING THEM-noting points of con
trast and of agreement in design finish, cetera,
would ask some other questions-and note very care
fully the replies
LET US ADMIT before going any further, that are
prejudiced. Prejudiced in favor of the Studebaker
product. Prejudced in its favor because know how
it is made. Know about its good points than you
any one else possibly know-because know
as can't know, how sincerely try to build the
best automobiles possibe-to give Studebaker
toners the best value for the money.
WE'D LOOK EN- ALL OVER-frst Naturally And
correctly The buyer to himself to all really
reputable and compare them point for point Com
pare points of contrast-and features in which the
several agree. (Of course would exclude
is to say, ignore-the experiments. The and
tried models We would consider only backed by
regulations of long standing for aside from your
Judgment based it must be merely superficial
and brief examination and demonstration you really
have nothing to depend upon but the reputation back
of the carr
WE WOULD STUDY THE DESIGN-see if it CORE
sponded with the best standard practice. Appearance
would appeal to U.S. of course. One likes own a car
that looks than he paid for it. Some look less you
know-and the majority look par at most
WE WOULD RIDE IN 1T-have demonstration as
they say. And, while would watch the performance
OF the motor, transmission and the generally very
closely during that ride, would attach more
importance than it deserved For any especially
tuned up for the occasion and in the hands of
sourcefu driver will do almost unheard-of stunts. That
fools lots of otherwise astute prospects.
BUT AFTER ALL TFIAT-after considering the factors
that any tyro would naturally take into account-we
would ask other and pointed questions
Questions that would stump eight out of every ten
statesmen and perjure another tenth of them
to our satisfaction.
WE WOULD ASK FIRST who made the car Not who
made themotor, axes otherparts Notwhoassembed
them and put his name plate the finished product
but who actually every part of the car from the
materials to the completed And would
exclude from further consideration all "assembled'
automobiles.
THEN WE WOULD WANT TO KNOW just how many
automobiles each manufacturer made per annum. For
the to that question the that other
els it built is it manufactured" If made small
quantities say less than 5000 per year-then hand
work must of necessity largely into its making.
And we would not buy a handmade automobile. The
hand cannot approximate the accuracy of the machine.
No two workmen do work of equal quality. hand
made machine means one mistake made to fit another
for perfection is impossible by hand.
so WE WOULD EXCLUDE from our consideration those
made In small numbers; for the following
First made IN quantities better because methods
possible in quantity production that impossible
when making small numbers. And second: would
n
not be absolutely interchangeable, whereas parts of
machines made II immense quantities must be-
necessarily.
NOW WE HAVE REDUCED the cars we would consider
to a very small number you would select
automobile by the simple process of elinination)
Studebaker Cor
COMMERCIAL AUT(