Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1912-10-19

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at the Oakland factory than any Other
one to be- found in the dictionary.
It's test this and test that Every
unit, no matter how small, ds thor
oughly tested. Mot only that but be-
fore the test careful inspection is
made as to measurements. nsit bfs
The motor, the heart of the rear,
undergoes many tests--sn the block,
in the chaesis, on the road, and then
q nal test forsa sort OF good measure
Each motor must be bright, must show
the rated power or it 10 not used but
ID sent hack for resbnildingS What
is true of the motor is iikeWise true
OF the transmission clutch and other
component parts. Each Ssis figidly
tested. ss@ IS 99 ptaYes
These precautionary methods bring
the Oakland car up to high stand
ard of construction and it is by these
methods that the name y has atbeen
brought to the FORE. = y 4heig.s
Oakland ears are buiH for the man
who likes to feel proud of his pur-
chase without paying excessively for
it. Oakland cars are made with ex-
treme care, they always look good.
They always make good impress
sion. An Oakland reflects fayorably
on the ga0d judgment of its owner.
Buying a known quantity is much
better than purchasing. an unknown
product claiming quality. In the
Oakland you get qualify plus the
known quantity. You purchase err
tainty-a car with a conscience.
The good motor car sis net built i'm
a minute, day or a month. 1t re-
quires years. The building of re-
liable car demands brains, experience
and ample resources ana 1t takes a
harmonious combination of these
three to produce worthy product
and one by which manufacturer can
build q lasting reputation. Oakland
cars have been good cars for years
The reputation of the company is
good. 1Zf .s ~
It takes ten times as long to paint
an automobile body as it does to
paint a goodsized house, at least it
takes the Oakland company that long.
The Oakland painters are good paint
ers, they do not rush things, they APP
preciate what it means to send out
good;looking cars. They speak" for
themselves through their we'll
groomei appearance. and that counts.
Painting an automobile body is q te-
dious job. It takes about 35 days to
finish one Coat after coat goes on.
H<,of .,f&,a,. o>,o& a., .,,bbad - o o,>o4c
in all. 1t is most exacting, but every
one is well satisfied when the Job
is finished because it stands for a
high ideal ~ - sts Sc
The Oakland Is true in every way.
It Is true inside mechanic ally. Il is
true outside aFtistically It is a fin
ishad product ~ 81 ! :.
What do you demand Of your auto
mobile? What cardinal traits do you
look for in the ideal motor car You
want simplicity because simplicity in
sures efficiency. This isn't theory but
common sense. Your chassis must
be accessible SO that you viii be able
TO get at any. part In a moment. You
want AGAR IN which the manufactur-
er has unlimited trouble. You want
a car that has been built. with care,
that stands for sound mechanical
standards. Yon iwantta oar that will
serve yen every day FOR years. The
Oakland is built for the man whose
ideals are described above. ~
Careful Details. !. x &C .e a. s....... -,
In the matter of. details good
automobile manufacturer is as care.
full as a. fashionable ladies tailor
For instance, ;, the Oakland peapls
found that by stuffing and upaoister-
ing cushions and hacks at certain
angles the passengers comfort w0uid
be increased, and that hours ,eouid
be spent in the car without. any ia
tigue. You may be sure that this
construction was quickly adopted and
is only one of their 1913 features. i 1t
might seem a small one, hut if you
have ridden around the island in an
uncomfortable seat you will be able
to appreciate what these little lax
urieS mean.
The Oakland engineering creed is
the business religion of their engin-
GERS and designers. 1t is years old.
Here it is: ..
I'VE believe when good engineer
designs car, the basic principles
aside from simplicity and accessible
ity are to eliminate friction, guard
against distortion, reduce wear TO the
minimum, and deliver the maximum
horsepower to the driving wheels.
The ideal car is mirrored in this
creed and it is an ideal actually used
in Oakland construction and not
spoken of because it is a lofty ex-
preston.
One of the most attractive features
OF the new 1913 Oakland cars is the