The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1912-03-19

Wnere encounter lively disposition
to compare the Cadillac with the
costliest cars; but not with cars of
like or halfway higher price?
On what basis can we explain the
phenomena. encountered everywhere
of men reverting to the Cadillac,
from cars costing two, and three
times as much money?
The Primal Cause of Cadillac
Efficiency
The subject is a big one; it cannot
be comprised in brief statement.
But the source of Cadillac satisfac-
ton can be indicated.
We can trace the cause; and we
can partially picture the effect.
Let us take, merely as an example
separating it from all the rest-one,
big, little fact.
Every Cadillac piston and every
Cadillac cylinder is interchangeable
with every other Cadillac piston; and
every other Cadillac cylinder.
More than 400 essentially accurate
dimensions in Cadillac parts are
measured to one ne-thousandth of
an inch.
Johannson of Eskelstuna, Sweden,
is the inventor of the most wonderful
system of limit gauges for infnites-
mally fine measurements the world
has ever seen gauges which are ac-
curate to the one ten-thousandth part
of an inch.
The Cadillac Company is, and has
been for years, the worlds foremost
exponent of its own; and of the Jo-
hanson system.
Cadillac adherence to unexampled
accuracy ante-dates the Johannson
discovery. 1t goes back forty years TO
its inception-ten years, in its appli-
cation to the Cadillac car.
So here you have the primal cause
the source of that worldwide,
mysterious, Cadillac enthusiasm
the despair Of cars which may look
like, but they are not like the Cadil-
lac; because they have not wrapped
up in them the fervor and the life
time devotion inspired by an ideal.
Effects Which Follow The Primal
Cause
And now as to the effect.
How is the inherent difference of
the Cadillac expressed in its outward
behavior-how does it differ and how
does it surpass?
In hundred ways; some of them
intangible, but ever-present; many
of them intensely practical things
you can see and feel and know.
The first fruit of fine measurement
and perfect alignment is, of course
the reduction of friction to the clos
est possible approach to a theoreti-
cal zero.
Friction is the worst and most re-
lentless enemy to efficient service in
motor car.
The defeat of this relentless ene-
my can be accomplished by no other
weapon known to motor car manu-
facture than the most scrupulous
and properly applied STANDARDIZED
ton.
Once accomplished it carries in it's
train two other splendid victories.
Wear, tear and repair are the evil
offsprings of friction.
And when friction is reduced to a
minimum, their capacity for discom-
fort and danger, and damage is al
most totally nulIified.
AT one anu the same time, and
from the same source, another splen-
did benefit is conferred upon the
car.
Elimination of friction means ex-
traordinary ease of operation.
1t achieves that luxurious evenness
which is supposed to be one of the
chief characteristics in cars of the
highest price; and the cardinal quail
ity for which men are willing to pay
that high price.
| These extraordinary requisites
reduction of wear. tear, and repair,
and running qualities of velyety
smoothness- are the distinguished
/ characteristics of a frictionlocS oar