Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1912-03-28
LEVIN STORE HAS Y.
MADE BIG STRIDES
WONDERFUL GROWTH OF RETAIL
BUSINESS IN Fifteen
MONTHS.
THIRTY. NOW
EMPLOYED IN STORE
When Mr. Levin Bought Parker Store
Cisrkino Force Numbered Fivs-Mil-
!inery Department. New Feature and
Opening On - "The Levin Way"
Means Successful Msreh andisins.

business in Marshalltown about fif-
teen months ago. Mr.. Levin succeeded
A. NJ. Parker. Dec. /, 1910. During
this time there have been many i'm
provements made in the floor selling
space, which has been more than
tripled.
The first step after MIR. Levin sue
ceeded Mr.. Parker was to add part OF
the second floor. enlarge the balcony
and add the bargain basement sales
room. With the successful cloak and
suit business this firm has enjoyed il
was nece ssary for Mr. Levin to occupy
the entire second floor. which was
added in the fall of 1911.
More Improvements Necessary.
The growth of the business. and the
remarkable increase in the number OF
customers, made it necessary to carry
increased stocks to accommodate the
buying public. The large trade has
again driven the firm to look for larger
quarters and it has secured the lease
of the adjoining building east of the
old store.
This new building has been redec-
Grated modern fixtures nave ueem III
stalled, and an opening Of twenty five
| feet has been made between the two
| buildings to connect the stores which
make Of the two rooms row practical
| ly one store. The entire area contains
nearly 1900 square feet Of selling floor
! space, and has been stocked with the
very best that the best markets could
furnish in dry goods. furnishings, no
/ lions. cloaks. and suits.
New Millinery Department Feature.
| A new feature which has proved to
| be great success is the millinery de-
petent lady manager A snop for man
ufacturing trimmed hats has been, in
stalled with this department All the
| other departments in the store have
been enlarged and the assortments
carried are unequaled in size in Mar
shalltown This store is now holding
it's formal spring opening and the dec
orations of the windows and the in
terror have attracted the attention OF
/ thousands of people. There is nothing
. like it in -MarshalltoWn. together with
its class of merchandise display.
Better Merchandise for Less Money.
I The policy Of this store remains the
same. to buy and sell tor cash only
which will enable Mr. Levin to sell
a better class of merchandise for less
money With the enlargement of this
store the hosiery and knit underwear
departments have been moved TO the
front part of the new addition. Rib
! bons, neckwear. umbrellas, leather
goods, belts and gloves have also been
moved to the new part. The great
millinery department occupies about
half of the new addition The rear of
the old store, where the hosiery and
| underwear departments rorinerly We're.
is now taken up with draNeries. lace
curtains and all kinds Of lace curtain
materials. All other departments of
the store remain the same.
Personnel Of Selling Force.
a person would hardly believe that
from five salespeople which this store
had employed under the Parker admin
istration. the number IN this short
time, since Mr. Levin has been here
could have increased to thirty-four
salespeople. and it is stated by the
firm that this number is not sufficient
to take care Of the trade this store en-
joys at the present ime. Below are
the names of the people who are con-
nected with this great store and the
departments they are in:
Miss Edna Geier. notions.
Mr.. Lee Atkinson, draperies and do
mestics.
Miss Ema Carlson, laces. embrofder-
les and trimmings.
Miss Alice Gardiner, millinery.
Miss Eta Golwitzer, hosiery and I'M
derwear.
Mrs. Gillespie, wash goods and linens
Miss Irene Melton, sheet music.
Miss Kate Thissen, cloaks and suits
Miss Clara Mason, bargain basement.
Miss Edith Carlson, dress goods and
silks.
Mrs. Alice Holt, corsets.
Miss May ;Swisher. cloaks and suits
Miss NJ. Sullivan, cloaks and suits.
Miss Bertha Schmidt, muslin under
wear and petticoats.
Miss Julia Dunn, neckwear and rib
bons.
Miss Beulah Stull, notions.
Mrs. r. w. Caldwell. millinery.
Miss Inez Geier jewelry.
Miss Ella Rodden, gloves.
Miss Mary McKerral, cloaks and
suits.
Mrs. Lizzie Shenick, cloaks and suits.
Miss Augusta Baer, cloaks and suits
Miss Fay Boardman, cashier.
Miss Vera White, bookkeeper.
Miss c. G. Smith. manager millinery
department.
Miss Evelyn EdwinsoIi. millinery.
Miss Nellie White, millinery.
Miss Emily Hollingsworth, inspector
Mrs. Alice Merrill. millinery.
Mrs. w. II. Bander, millinery.
Miss Augusta Byers, millinery.
Mr.. G. f. DeNoon, window trimmer
advertising man, and assistant mana
ger.
Mr.. Herman Levin, card writer an6
bargain basement manager.
Mr.. Harry Wolder. head porter.
Mr.. J. Levin. manager.
This firm also employees from five to
ten extra salespeople Saturday after
Moons and evenings.
Enjoy Hard Times Party.
The members Of Central Chapter
No. 81, o. e. s., their families. and In
vited guests from other chapters, in
Guiding several living here, enjoyed a