Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1912-08-21

In his annual report to the Cham
ber OF Commerce presented at the
meeting today, Secretary H. P. Wood
reviews at length the work perform
Cd*by this bureau in advertising Ha-
wall the world over. He details the
local arrangements for interesting
and aiding the travelling public,
speaks OF the volumes Of advertising
literature prepared and distributed
and OF the promotion work being per-
formed by representatives Of the COM
mittee on the mainland and in foreign
countries. He saws in part:
1T gives me pleasure to report that
the work during the past twelve
months has extended over even a
larger field than formerly and that
II has been uniformly successful.
During this period the Committee
perfected it's present satisfactory
plans for the distribution of adVertis-
ing matter throughout the Orient with
the result that stop-oyer travel on
steamers from Yokohama to San
Francisco has increased fully 100 per
cent, netting q gain TO the business
interests of Hawaii of many thous.
ands of dollars during the course of
the year.
We have also during this time
considerably enlarged our acquaint-
Gnce throughout Australia and New
Zealand increasing as we'll the num-
Der of our correspondents and dis.
tributing agents in China and other
parts of the Orient. g.. "
"a full years try-out of the Com
mittee's plan Of having special
agent meet all steamers upon their
arrival in port gives evidence that
the work done along these lines is
much appreciated by the travelling
public and has proven OF direct ben.
eft to tourists and others visiting
our city for the first time.
Work OF office.
The work of the main office has
steadily increased In Importance, ten
inquiries are made at the counter
daily where we had one a year ago
Every possible means has been uti
lized for the purpose of securing and
adding to the travel data.
The correspondence naturally
Shows very large growth over the
preceding years. The Commercial
Club sends US its inquiries to answer
and they are quite numerous. besides
more and more of our business houses
refer all letters desiring information
concerning Hawaii to the Committee
Many hundreds of photographs
have been sent out during the course
OF the year and have been used In
Illustrated write-ups on Hawaii. We
have also supplied different lecturers
with lantern slides AT the present
time there are NO less than sixteer
lecturers, more or less prominent
who have talks on Hawaii .includet
in their series Of lectures. On,
prominent Chatauqua lecturer writes
that he has delivered his lecture or
Hawaii more than 500 times, reach
ing fully quarter OF q million people
The Com4iittee is now in CORE
spondence with Mr. Edward Kemp
who Is having such great success
with his illustrated lectures on pa
mama and the Canal Zone, and hops
to have him visit Hawaii this Fall 81
next February, for the purpose OF sc
curing datasand films for a lecture OF
"The Paradise Of the Pacific to. bs
added to, his very interesting series
which will assure us of some OF the
very best advertising.
Smith As lecturer. sl
Son August LIST, Mr.. Walter q
Smith. the well known editor, entered
the employ Of the Promotion Commit
tee as its lecturer and publicity agent
on the mainland. Mr.. Smith has beer
supplied with some two hundred .oi
the best lantern slides, also, with sew
eral thousand feet OF Bonine's hes,
moving picture films, and is. vel
equipped fore several Illustrated lee
lures.
The different visits of the Ham.
burg American s. s.. Co.'s large ex.
cursion steamer Cleveland. have been
taken advantage OF and much good
advertising secured, the passengers
being so favorably impressed during
their, brief lay over that many have
since made special visits to Hawaii.
Though there has been some crit.
cism OF Richard Walton Tully's play,
The Bird of Paradise, which had
such a succ :essful run last winter at
the Maxine Elliott Theater, New York
City,, there can be no doubt that this
performance has proved of great value
to Hawaii as an advertisement, repay
ing many times over the small amount
contributed by the Promotion Com
mittee to- help stage the play, which
is now billed 10 open in the Garrick
Theater, Chicago, September l.
The committees has Spcurpd in tho
Garrick Theater program the entire
page fronting the cast of characters
for an advertisement to continue dur
ing the time The Bird of Paradise is
running, which it is believed will re-
suit in turning the attention of many
people definitely toward Hawaii.
Mr.. Lloyd Childs is now touring
the Northwest with his company of
Hawaiian singers. The scene used by
Mr.. Childs, which the committee was