New-York tribune., 1912-04-29
Send c. o. y. TO
MRS. JOHN SMITH,
10000 Moon Place,
: Deliver Tomorrow The Bronx.

These are given out as needed to the
saIcsfolk; BY their use tho Busy Woman
saves time--her time and theirs. Also she
makes sure that the address IS wholly right,
that her purchases will not get home before
sfe is there to pay for them; best OF ALL
she does not have TO wait for change. If
che is buying several things she has ''Other
goods" added to the card. After using Il
ten years she has had only one single pur-
chase go astray-and that in the rush of
| Christmas shopping.
Salesfolk have short memories-she has
proved that TO herself over and over. SO
| when she wants a garment ready mace she
| takes with her cards inscribed with her full
measurements-bust measure. hip measure,
skirt length and waist size. These are
from stock. She adds special Information
as to colors sought, price, material and so
forth, as: Afternoon frock silk or Volie
/ or marquisette-blue, gray, old rose OF
cream-s35 to $50" But in spite Of such ex-
plicitness she is sometimes shown what
! she distinctly does not want. Also, once OF
twice she has been tempted into buying H.
| thereby perhaps proving that the salesfolk
! unconsciously demonstrate their profound
] knowledge Of feminine psychology.
| third card she keeps in hand. Upon II
are noted prices Of everything she buys
from least 10 greatest. Thus, she has no
excuse for letting the total overrun pru-
aence. Also, she knows just what she VIII
have 10 pay out-and saves trouble py pro-
| yiding change accordingly. 1t may chahce
that imperative business calls her away
| Then she has recourse to the hail man.
giving him accurate amounts each III
separate envelope, marked plainly WIN 'ho
name Of the tradesman who Is 10 receive H.
thus. her purchases are received Win
small bother 10 anybody-and usually u
the modest profit Of the hall man.
Being busy. she never hurries. Upon
,borning days she lies mxuriously late
dawdles a bit over breakfast, puts on her
easiest shoes, her frock OF etraightest hneS
and fewest frills. and goes downtown pe-
tween the morning rush and the a1ter
luncheon crowd. She finds the shops ohIy
! comfortably occuped-if by chance the hls'
1 is crowded she goes to another. Two poo-
les cannot occupy the same space-she mas
not the least desire to disprove that aAloii'
| corseouentlv she keeps ware or bargain
| oeerinvs-so as to stay away from tne
oeerers AZ that special time. And when
she has found the thing she likes she buys
q ont Of hand--even though It may be the
very first she has looked at. Then II IS
| crossed of her mental list-she does not
cucumber herself with written one
/ 1<nowing what she wants, she geheraily
/ gets it--by help Of little deprec9tory ar
lof appeal which rouses all the latent he'P-
J fulness of the saleswomsn
! ul,s
! "If YOU can find me thus ana So si'd"
! bo much obliged" says the canuy shopper
-vith a smile so engaging even haughty
goddesses with blond pompaoours ahd an
| eolrte1v straight fronts fall for It, Ihey
| GROW, quite human indeed, and often take
incredible pains TO please. In reward 'heN
have thanks whose accent OF genuinehesa
touches them. The shopper you see
Learned even before Kipling that the colo
pel's lady and Judy O'Grady are SISTERS
! ,,rder their skins. She IS herself inclined
! ~ ne stiff necked with folk who put on
otdo hut eager 10 please those who show
Measure In her services. And she recKoiS
,ha+ the woman behind the counter Is OIL
,,lo pazsions with the woman before II
With a possible handicap Of lower preeon's
ond slower brain, which makes II ihcuih-
ha,t On The other woman TO bring out t'S
hest in her, not the worst
! Around Q o'clock, even though ulo enoP-