The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1912-07-29
A GOOD INVESTMENT.

peared an article giving an illustra-
ton of the successful working of the
Publicity Bureau under the efficient
management Of Secretary of State
Guy w. Bailey. AS a direct result OF
the distribution of Vermont Summer
Resorts" tourists are coming TO Yer
mont in larger numbers than ever be-
fore They will find a State beauti-
full beyond their expectations and they
will spread the story of Vermont's
scenic attractions.
This work has been done with ex-
cellent judgment. A large mailing
list of persons likely to be interested
in Vermont as tourist state has been
secured so that the books have not
been distributed in a haphazard way
A large list of hotel keepers and per-
sons desiring summer boarders has
been secured, thus benefiting those
who desire to entertain summer
gueste and those who are looking for
Vermont accommodations.
In the publication of the Farm
Book the Publicity Bureau secured a
carefully selected mailing list and the
good work along this line has been
told in this paper. A careful record
has been kept of the work done. and,
so far as possible of the results Sc
cured. This has been made effective
because Secretary of State Bailey has
genius for this kind of work and his
Office force is well adapted to the du-
ties required for this purpose.
No task undertaken by Vermont for
a long time, on such a small invest
ment has yielded such speedy and
Publicity Bureau. The Journal is
particularly gratified at the result be-
cause 1t urged over and over again
that such q task should be under
taken. Knowing the matchless scenic
beauties of the State, and the oft
tested value of publicity, IL felt con-
fident that excellent results certainly
would follow even a very modest
plan of advertising.
Every dollar has been made to-
count for at least one hundred cents
in the money expended and not all
of the 5000 appropriated has yet
been spent. This record indicates
the need OF larger appropriation. Of
course the needs of other depart
ments must be recognized but when
II is shown what splendid returns
have been secured and how much
more good a larger appropriation will
secure, the money is likely to be
forthcoming. II sum equal to the
money wasted in hedgehog bounties
alone can be given TO the Publicity
Bureau the work can be largely in
creased.
The Republican platform wisely
declares: mo small investment by
the state has yielded better returns
than the appropriation made to es-
tablish a Publicity Bureau II should
be increased and the department
strengthened" This is a short plank
but it is decidedly to the point and
IL commits the party unequivocally to
enlargement Of this good work. Mr..
Fletcher. the Republican candidate
for governor, as a part Of his progress
sive policy for the larger develop
ment Of Nermont's resources, is earn
estly in favor of increasing the scope
Of this valuable department
We cannot expect in this age of
publicity. that our attractions as a
tourist resort will be made known to !
the world unless We exert ourselves
to make the facts public in an intel
Iigent and business like manner. The
experiment has been made on a small
scale and It has surpassed the ex-
OF those who believed that
L would succeed. II a little publicity
Is good more viii be better. With |
he Republican party and its candi- |
late for Governor committed to the |
DOlicy there ought to be no doubt |
hat a Republican Legislature will re
ipond to the request for greater aid
or carrying on this much-needed
ask.-MOntpelier Journal.