The Grenada sentinel. [volume] (Grenada, Miss.) 1868-1955, 1912-05-10
MERCHANT IN A SMALL TOWN
spends Over 5000 . Year In Adver.
tlslng But Has Found II
Profitable Investment.


At Sedan, Kan, q town Of 1900
population, there Is q general mer.
chant by the name OF J. H. Edwards.
The remarkable thing about Edwards
is that he spends over $4,000 each
year with the local papers for adver.
Using his business. He went to Sc
dan a few years ago with but little
capital. Now he owns a magnificent
store. a fine home and q nice farm.
my succes Is largely due to adver-
tising." said MI. Edwards in q recent
interview.
While I shall not attempt to advise
anyone how to advertise OF how much
to spend for advertising his line Of
business, I think q certain amount Of
advertising is essential to every line
Of business as Is the stock itself. In
fact we value our advertising highly
enough to make It q part Of our
assets. It Is the live wire to any
business and you can Judge pretty
well the amount Of energy behind q
business by the kind and amount Of
advertising sent out
Every business manager must be
responsible for the amount and class
OF advertising which suits his bust
ness and locality best. This IL not
always an easy task and you nearly
always have to feel your way to the
most effective method In starting and
building a new business or r~esurfect.
ing an old one
I'VE began BY carrying q small
space in NJ local papers. Then We
placed stationary ads on every road
leading into u town as far out as
we deemed It necessary. We secured
all the space we could on barns and
billboards. bought signs ready painted
and covered the ground perfectly In
this way. Then I furnished q BASKET
ball team their uniforms with my
ad on them and managed the team
myself. This introduced me and my
business In all the neighboring towns,
the return games bringing the VISIT
Ing teams into my place Of business
for everything they needed. This
part Of the field being covered, I be-
gan to increase my space in the 10
cal papers. making yearly contracts
for half-page and page ads. l o n
tracted for attractive cuts to help the
looks OF ads. We handle many ad-
vertised brands Of wearing apparel
and take all the advertising material
they will give us-never let any 20
70 waste.
I'm fact, we have never limited
our advertising to any certain amount
pei cent When any kind Of ad-
Vertising in my judgment looks good
md think It will pay, I take all I
afford to Of It. We seldom let
anything new that looks good and
reasonable pass without a trial. We
make our local papers the backbone
II our advertising. branching q
that whenever we think Il will
pay. We back up ads with goods
20 the letter and never allow q Gus
'omer to 80 away dissatisfied II i've
Know It My help Is carefully In,
'tructed regarding the ads and pricea
quoted SO they make no mistake or
Mend a customer. We keep the best
,elp and the best goods we can find.
Our motto is: Never advertise 4
hing We cannot do.
mo merchant would think Of ty.
ng to do business without a sign and
most merchants get extra business
rom show windows. A sign in the
press every week is worth while:
10th sign and show window value can
obtained at no extra expense by
changing the ad frequently"