Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1912-10-03
SECRET STOLEN;
STORM RAISED
Integrity of Valued Discovery
Threatened.
THIEVES TRICKED PUBLIC
Lieutenant Ballard and Spanish
Chemist Originate Unique
{ Protective Scheme.

That the American people are IN
debted to Lieutenant r.. 7. BAL
lard. a Spanish War veteran for
making generally known a new for
mula, which a proven the greatest
scientific remedy of a decade, is pri-
vately admitted in medical circles.
His connection with this important
medical discovery came about
through his intimate association in
the Philippines with Senior Elite Cas-
samiro, the celebrated Spanish sa-
want, who had been commissioned to
make a report on the prevalence of
diseases, their source and p%eculiari-
ties.
ITO gain a thorough knowledge of
basic causes said Lieutenant Bal
lard's advance representative, SEM
Cassamiro made many scientific ex-
periments and Investigations. AS a
result of his experiments and re-
search he originated what has since
proven to be the most scientific and
highly efficient remedy ever used to
combat diseases of the mucous
membrane. Nothing before or since
its time has produced sue gratifying
results when used to relieve ca
tarrhal affections"
Continuing, Lieutenant Billiards.
representative, said: Eventually
the formula became known to non
ethical physicians. who placed on
the market a preparation that was
purely an imitation of the Casa
miro remedy. II its compromising
they used inferior drugs in place of
the more expensive ingredients,
which rendered it's effectiveness so
low as to make 1T practically WORTH
less.
,.When this trickery was uncovered
Senior Cassamiro was highly indig-
nant. but what to do to stop this
deception perplexed him. His genuine
remedy had gained such high favor
that it was easy to palm off an imi-
tation on the unsuspecting public
Tor though Senior Cassamiro's for
mula had beer used with great sue
cess. It had never been marketed as a
proprietary medicine.
rAfter consulting provincial au-
thorities. leading medical mem and
influential druggists, but n way to
eliminate the imitation seemed
clearly defined. This plan. briefly,
was To equip a laboratory where the
ren,line remedy could be scientid-
calIv compounded and TO arrange for
its distribution through authorized
agencies. This worked fairly well,
Int only for a short time, for not only
was the remedy again initiated, but
Tho carton as well, resulting in
m,,ch confusion to those who wanted
tbe genuine. II was also the occa-
sion of much worry TO Senior Cas-
samiro and his associates.
A a last resort the company
nrofiting by distracting experiences
evolved an unique and original pro-
tective plan whereby imitation was
made impossible-a plan that would
insure to the public hat they were
obtaiping the genuine remedy.
rThe new plan proved practical
ANA successful. Four important de-
ta,le had been insisted upon by Lieu
ta,ant Ballard. First-That the rem
All, should be sold only through an
sborized agencies. limited to one
druggist in any city. Second-That
II. ormul be made known by its
publication upon the carton, Third
That the names of the druggist hay
ing an authorized agency and the
seriaI number of his agency be
nrinfed on the face of the carton.
rourth-That to each and every
aaent there be issued a certificate
IN membership as proof that he y
NJ authorized agent for the distrib"
lon of the genuine remedy"
Tho name under which tho G.
ao,ira f%ornarla is being i%ntrodsr'
= MS cerntry IS "yin Hepatica.