Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-11-16
The Automobile Business Is
Great and Prosperous
But Just Beginning

manufacturing his country how has grown what amoun,t
And still fewer understand what small thing the automobile
compared to what it will be ten years from
Ten years almost nothing
Ten years from today the makers OF automobiles viii back
to day with pity.
mobile making will realize ten from that have barely
begun.
country year up only more than 10000
new automobiles That sounds like but it isn't One
hundred and forty thousand automobiles among nearly one
hundred million Of human beings is very few.
There in this country four millions of farmers and mil
lions of them at least ought have had automobile year,
and they probably would have had if the right kind Of automobile
had been put before them by the right kind of man
To one class Of population aone-the farmer cass-hc
makers Of bugge this country sell almost million hail Of
buggies yearly These or less Asy and feeble weak
strong bugge they altogether Slow for farmer
the up-to-dae machine: in the East
of the farmers have machines In short time practically all
farmers will have machines And by that time the anto
bile business will be basis of making and selling million
machines every year.
The question who will be put great industry
ON sensible economical permanent basis with all nonsense
particular years aud particular frlIs wiped outs
ton The that breaks down is the exception The
Vner who not enthusiastic and convinced that he has the only
good machine the eTception-wch that very many
ent machines extremely good.
Inc men hat Went INTO this business had to take risks had
borrow money under dgaes and at cxoronatc rates Of inter
banks that lent to them they had difficulty in getting reasonable
Prices that charged hitherto and thai are Ct ar
But prices be excessive very soon And the man who
to be the big automobile of the he rpal.
that the time pretty when instead Of selling thousand
mobiles with $500 profit each the thing do is sell Ooc
years Some firm will be selling 100000 automobile,
year, and probably more modest profit such machines
profit that no one would object profit that would
emptible today-wo mean profit of $50o000o eal.
Today prices fair enough but today price viii fair
tomorrow that price won't last beyond tomorrow who
tries to charge will oyer)oardaa other
when they tried to keep tie price of bicycle hundred dollars
The time is nearly gone by for permitting it be sand truly
that It costs as much 10 sell machine does to make it,
Who going to be the really big the Who
going be the fvenIion dolar-yeal the tennlol
making gigantic fortune himself his
and comforting gigantic benefit the people the United
States?
VINO wall turn out the a-steel the that viii be just
as modern ten after it is built the first year,
Who will give the people of this country strong reliable
sane REALLY LOWPRlCED CAR, that be de
livery wagon IN the week days and that take the family
Sunday, with an extra in the back?
Who will make farmer and truck gardener plumber
and carpenter aud electrician and hcass N
MING HIS OWN MACHINE. running o ms work
ms business s trade III the week days and the pleasure his
family has wife and his children and his friends Snday-WTH
NO POOR OLD HORSE TORTURED WITH SEVEN DAYS WORK
A WEEK?
There IS big bic man IN the automobile ied