The Birmingham age-herald., 1912-01-16
POST CARD DAY IS
 SLOWLY COMING Cards Will Be on Hand
 January 23 SEND ONE TO (-) Large Firms of City Have Already Placed Large Bids-Cards Are
 Free, You Just
 Mail Elm

The Birmingham boosting postals for Post Card day on January p. will be placed in the prominent down town drug and cigar stores for the availability of the general public on January g so that every man, woman and child who wishes to mail one of these cards 10 their friends in other cities on the 18th, may have the opportunity of addressing and stamping it before hand. The larger al- lotments to go to individual corporations of the city will be given to them the lat ter part of this week that the work of arranging them for mail may be done before Post Card day, thus enabling them to be sent out at that time.
 A very enthusiastic and fruitful con ference of the advertising committee of the Chamber of Commerce, which ia the author of Post Card day, and President Richard W. Massey was held yesterday afternoon fin the directors room to out line further distribution and publicity plans. One of the interesting announce ments at this meeting was that 1000 cards have already been spoken for by several of the business firms of the city, among whom are I.oveman, Joseph and Loeb, 5000; the First National bank. 1000; the American Trust and Savings bank, 1000; the Security Loan and Savings com pany, 1000; the Saks Clothing company, 1000; the Massey Business college, 1000; The Jemison Real Estate and Insurance company, l0000 and others of similar de- nominations. Placards, properly worded. will be con- spiciously displayed above the post cards supply to be placed at the drug and cigar stores and these notices will also be at- tached to the front of the trolley cars operating in the city. Sub stations of distribution at Ensley, East Lake and the other suburban points of Greater Birmingham will be established that the entire municipal family may. have the opportunity of sending one of these cards. It is planned by the committee to obtain the cooperation of the motion film theaters in exhibiting slides which they will furnish for several days prev ious to Post Card day to call attention to the photo play patrons to this event. The slides will read: Be a Booster and Remember Post Card Day on January ana ifdNt NOu llldlltu Spdi oiiaiN of the Birmingham Post Cards? If not get them free from the Chamber of Com merce."
 One of the unique methods of bring ing this day directly to the people is to obtain permission from the Peoples Home Telephone company to allow the Chamber of Comnleroe to placA an extra operator on the central exchange for that day to do nothing but call up the telephone sub scribers and ask them personally to mail their cards The expense of this move as well as all others connected with the post card day, is to be defrayed by the Chamber of Commerce publicity bureau.
 Every newspaper of any size and im- portance m the country will receive one of these cards and it is expected that the Birmingham growth for the past dec ade vii. attain wide advertising in this way.
 The post cards can be secured at the Chamher of Commerce headquarters and the office of the chairman of the ad- vertising committee, T. A. Weller, 221 First National bank building.
 The committee expresses itself well pleased with the prospects for a success fdl post card day and in speaking of the number of cards stated yesterday that 250, ,0O1 cards could be as easily mailed out each year as the proposed 5000 pur- chased for this year. Conservatively es- tinating that 1o,0oO of these cards are lost, the remaining 4o,Oo0 messages of Bir- mingham's greatness will be seen by at least three persons, which will give the carG a reading equivalent to a circulation Of 12O,CC0. This system of advertising, in the judgment of the Chamber of Com- merce committee, is calculated to bring into play not only the civic patriotism of members of the commercial organiza- ton but the interest of every citizen doing something for the welfare of the Magic City. The domestic and foreign municipalities to be invaded by these cards are scattered far and wide and the encouragement given the advertising com mittee by tine business concerns of the city has been very timely and much ap- preC i6ted.