The Coconino sun., 1912-03-22
THE SURE WAY 10
 BOOST OUR TOWN A Correspondent Offers Very Sug- gestive Method of Boosting
 Flagstaff


 Editor of The Sun:
 Your booster column interests me, so thought that 1 would submit the following;
 There is no doubt that some thing has to be done. about the water supply before anything else is considered. I believe that everyone will admit this.
 The next thing to consider is to get people to visit the town, east erners are preferable. In fact, they are the only people who are available, and there is only one way to get them, That is by ad vertising.
 Flagstaff needs great many things in the way of improvements, too numerous to mention now. But what is needed the most is more people and lots of them.
 It is true that Flagstaff could not take care of many people fl they did come. However, if there were to be an influx of tourists the defects of the town would be ap- parent. They would be the promi- nent features of the place. And in all the shortcomings lie many good opportunities forbusiness, so that good live men would see these advantages to make money, and would go into business.
 There are people in Flagstaff who think that the only way to get anyone 10 come to it is to find work for them. That there is nothing for them to do if they come, so they will not stay. This is true in measure, but if you can get the people coming that in it's self would make more business for the town. don't mean to say that the majority of them would stay. However, there is small percentage who would and they would find something to do if tourists continued to visit Flag staff. Necessity is the mother of invention" and l will vouch tor the fact that the necessity will arise if they stay long enough in idleness.
 Think of the number of people who visit Los Angeles every year. Do they all find work? not over one in one thousand. Yet Los Angeles is growing faster than any other city in the United States. While the tourists don't find work there, the business people find it very profitable taking care of, entertaining, and administrating to their wants.
 Flagstaff is situated in the midst of the prettiest country in the United States. Its scenic, geologi- cal and prehistorical surroundings are unsurpassed, and it can boast of fine hunting and fishing grounds. In fact it is the Adirondacs of the west.
 Thousands of people go through Flagstaff every day and they don't stop. WHIP Because they do not know that you want them to. They figure that if you wanted them you would invite them to your town.
 Who would come to your resi- dence without an invitation2 Burg lars, tramps and people bent on some business to their advantage, not yours. Doesn't this apply to your town?
 The only way to boost the townis to advertise. Invite them to visit you. Get the people there, and get them there in large numbers fresh from the east, while they | still have money. Most of them have money and they spend it freely. It's shame to let it all 1 go through the town and not get any. Some one gets it and why | not yon2 Advertise.
 Advertising is the key to the situation. You will not make much progress until you do ad vertise. Advertise should be the war cry, the countersign, the pass word, and it should be uppermost in your minds. This can not be done indivually. It must be done by all of the merchants and the town council jointly.
 Advertise and advertise strong and long.
 Yours truly