Evening star. [volume] (Washington, D.C.) 1854-1972, 1912-02-14
BOOSTING
TOPIC AT CLUB Dinner
Washington Ad Men Discuss
Proper Advertising at BIZ
weekly Spread.

Half hundred members of the WASH
ington AID Club and their guests at
tended the first of the clubs biweekly
dinners last night at the Cafe Repub-
lique. G. Grosvenor~Dawe, managing d.
rector of the Southern Commercial Con-
gress; Richard B. Watrous. secretary of
the National Civic Association, and C..
E. Jones of the Cosmopolitan of New
York made addresses dealing with the
value of advertising from the different
interests represented by them.
The dinner was informal, the guests
assembling at & O'Clock. Granville M.
Hunt. president of the club, presided
Mr.. Hunt announced that in the future
the club would hold it's gatherings at 6
o'clock in the evening instead of at noon,
as in the past.
Individual Advertising Best.
: Mr.. Jones spoke particularly of the
value of magazine advertising. illustrat-
ing with a number of instances. the re-
suits of which are to be derived from
reaching the public through the maya
zines. He said, in his opinion, the a1-
vertising done by individual firms or per-
sons of their own lines of, business was
of more value to city than the Jumping
Of the assets and advantages of a city
in so-called municipal advertising. He
admitted, however, that a numDer of
cities in this country had been greatly
benefited by municipal boosting" and
said that he did not wish to be under
stood as looking with disfavor upon such
advertising.
G. Grosvenor Dave differed with Mr..
Jones as to the value of municipal ad-
vertising and the advertising of localities
as a whole. To illustrate his point of
view Mr.. Dave discussed the south and
its needs. He said to awaken the. coun-
try to the progress and riches of the
south a great program of advertising
throughout the country Is needed The
Southern Commercial Congress, he said,
is providing the means for great pro-
gram of such advertising as the country
has never before seen. The problem in
the south is different from that in the
north, he said. The south must adver-
tise its bOundleSS natural resources, its
raw materials. while the north advertises
its manufactures, it's finished products
South en- Verge of Boom.
Mr.. Dave declared the south is on the
verge of the greatest boom which ever
took place in the United States. He said
in 1S49. when the rush to the gold fields
in California took place, 100000 persons
moved into that region within year.
During the last year. he said $4,000
persons had moved into the southland,
and that five years from now 5,O00,OOO
persons will have settled there.
The value of advertising not only the
commercial and industrial advantages Of
a city, but also the beauties of the city
as a residence, was emphasized by Mr..
Watrous, who represents national asso-
citation which is seeking to develop the
beautiful in American municipalities. He
predicted it would become a recognize
fact that cities must advertise their
beautiful streets, their handsome homes
and their advantages as home cities in
order to compete successfully with other
cities. The wage earners more and more
are coming to consider such matters, he
said.