Evening journal., 1912-11-18


Company to meet competitive condi-
tions, is sold at I l2 ounces for FIVE
cents, a price heretofore unknown for
tobacco OF such quality.
p. Lorillard Company have brought
out Stag, a ive-cent tin package OF
smoking tobacco which bids fair to
create a new element in the field.
Liggett & Myers have produced
brand 20 U."-to fight Mascot
The American Tobacco Company
has brought out Red ] and Black lla-
gle, plug tobaccos which are lighting
the products Of the r. J, Reynolds
Tobacco Company on quality-and-
pricce basis.
Between the Acts" and st. Leger."
well-known little cigar brands. be-
came the property Of the p. Lorillard
Company The American Tobacco
Company has created "Plccadilly" and
is fighting for the business OF the
/ Lorillard brands.
Coupons, Inserts. Etc.
! Various Inducements to consum-
ers have proven effectivxe methods OF
competing for business. One very
well known scheme is to pack cash
coupon in. cigarettes. To illustrate:
Prior to dissolution. the Lord Sails
bury cigarette was controlled q. e.,
sold exclusively by the United CT
gar Stores. After dissolution It was
made an "open brand" g. O.. sold TO
all iobbors and dealers). The Amer
lean Tobacco Company places in a
] package. four coupons each redeem
able at any tobacco store for one
half cent each This serves as an ad-
vertisement for the brand. and al the
same time reduces the price from ten
cents to eight cents
Piedmont" a fve-cent cigarette by
Liggett & Myers. and Sovereign" B"
The American Tobacco Company's
competitive brand, are fighting n bat
tie royal. Each is now carrying a
one-half-cent cash coupon. Toxic"
another American Tobacco Company
brand carries a one-half-cent cOn.
pom and a button as we'll.
The silk insert flags and other
decorative designs-are greatly desir-
cd by women for use in pillow tops
and other fancy needle work They
are expensive. so that when a genius
now connected with the Lorillard Co.
thought Of the idea Of packing them
In cigarette boxes he found a thing
which made business. Thousands of
women urge their husbands and
sweethearts to smoke certain brands
of cigarettes in order to secure cer-
tain silk inserts.
Silk inserts are so expensive that
in the past they have never been
packed in cigarettes selling at less
than ten cents. Since the old mem
bers of The American Tobacco Com
pany began fighting among them
selves. the silk insert has been pack
ed In hve-cent cigarettes.
That this is a very grave item to
charge up TO competition is shown
by the fact that the cost OF silk in
serts on only one fve-cent brand OF
American Tobacco Company cigar
cites amounts to 100000 a year.
Any observer will find abundant
evidence that the tobacco business in
this country today is a competitive
business. each manufacturer appeal
ing to the consumer. and so FIR as
the products OF The American To-
bacco company and the other compan-
les that were carved out OF the com
, bination are concerned. with the con.
, sumer informed as 10 whose prod
| uct he is buying
! Prevent Secrecy Of Restraint.
Not only are there injunctionI
dEdIIni 7 Ut american lOUdiiO AOui
j pany and the other companies thai
| heretofore formed part OF the so
, called tobacco combination. in order
to insure competition between them
but there are injunctions against the
use OF methods or instrument of mo-
: nopolv which in effect put The Amer.
, ican Tobacco Company and the Other
defendants. including the new com
panies Liggett g. Myers Tobacco
, Company and p Lorillard Comapny
, under really a different law from tina
that obtains against other concerns
> After the disintergration each o
] the companies was left with a tobac
co business actually and technical.
n owned by a subsidiary corporation. as
. for instance. The American Tobacco
. Company owned all the stock o
: Dlackwell's Durham Tobacco Com
o pany. that makes the famous "Bul
. Durham" tobacco. and p Lorillar'
q Company was left with all the stocl
: OF S. Anargyros. New York cor
II poration. the manufacturer of "Egyp
8 tian Dieties"
\ BY the terms OF the decree. the pro
ducts OF these subsidiary corpora
tions which bear the name Of tn
" manufacturer at all. must bear
" statement showing the owner of thei
!. stock. Under these conditions secre
j. ownership is impossible.
a, None OF these tobacco comDanies ar
= permitted 10 make It a condition. whe
If supplying jobber. that the jobhs
shall buy some other brand. thus e
,e fecually eliminating the so-called e.
rs elusive handling arrangement
D. So far as The American TobacC
n- Company is concerned. these iniun'
C. tions have been obeyed in letter an
m in spirit. and so Far as we know the
have been obeyed by everybody cor
ye cerned.
e; Publicity Of Tobacco Business.
w. Not only is there publicity as
Or the identity OF the final owner of ~
tobacco business. but the whole q
Mt bacco business is conducted in II
r open.
to II is likely that fouv thousar
Is. travelling salesmen are nov emDloys
is by the various companies which 70
RS merly constituted q part Of. or WEI
e. in alliance with. The American y
OF bacco Company. and whose respecii'
re employers are now under the terms
OF the injunctions referred to-
G. These statesmen are OF necessi
familiar with the policies OF their r
Ie' spective EMPLOYERS. or they would
US unable to intelligently do their wor
r Naturally from such large bodies
lu men. individuals are constantly chan
~ J ing their employment. and they wou
ls' carry With them the news of any a
ne tempt OF collusiOn between the cor
panies In one department alone
~ one company, in the last six month