Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-09-09
ORIENT MART FOR
SOUTHSEXPORTS
Government Expert Urges At
lanta Manufacturers to In
wade the Near East.

R. NJ. odell. special agent of the de-
partment of commerce and labor. gave
these cotton hints to a score Of mer-
chants in the Chamber of Commerce
today:
A cheaper class of cotton goods with
gaudy strip of color at the ends and
on the selvedge edge ought to be made
by American firms to appeal TO the
women of the Orient.
American exporters ought to put their
hrm names on their goods in the native
language of the purchaser.
They ought to use the same up-to-
GATE methods in going after trade
ABROAD they use at home.
Iact ought to be shown in handling
the foreign buyer Tact coming from a
thorough knowledge of the REQUIRE
ments ano conditions or his trade
snould be cultivated by the American
firms.
Goods should be shipped C. o. d. and
a better line of credit extended to rep
utaole dealers, instead OF the present
method OF Americans in demanding
cash in New York before shipment
Big Field to Develop.
MI. odell has Travelled over Europe
ana Asia in the past few years, making
a study of trade conditions with spe-
cal reference to the trade in cotton
goods and cotton products and ma
chinery.
one Of the greatest markets for
America lies today in the Near East"
says Mr.. Odell. In Turkey and Asia
MINOR and the Islands of the Archi-
pelago there is chance for American
firms to carry on business that would
be simply amazing.
Iney don't get it for some of the
reasons have mentioned. Here in this
territory from which we annually i'm
port more than five times as much as
we sell them, there is a field for the
sale of machinery, hardware building
supplies and textile supplies. that is
growing every day and that we need 20
get into if we want to enlarge our ex-
port trade and keep abreast Of the ma
tions of Europe
AN American firm seeking trade in
this country should have an agent in
Constantnople, Saloniki and SMYRNA.
No one agent can handle all this terri
tory, no matter how much he may
claim to be able to do so.
"Constantinople alone offers great
field for American exporters. A city OF
million inhabitants, it is today with
out telephones, street cars and even
electric lights, except in few hotels.
Must Be Cheap Goods.
To return to the cotton trade we
ought TO manufacture especially for
these people, make cheap grade OF
stuff which they use and change oul
patterns to suit their needs. They like
cotton goods with gaudy border for
instance, OF with bright colored stripes
on the selvedge edge.
AT present we send them some OF
our surplus and that's all. This goods
is not fitted for their requirements and
they won't buy it in any appreciable
quantities. We would find that it would
pay us to manufacture for their espe-
cial use
M. Odel was asked a number of
questions by interested Atlanta men
who sought TO know more of trade con-
ditions in the Orient
The United States stands first in ex-
i porting raw cotton. with Sc per cent of
the total. In the export of spindles this
country is second, with % per cent. 1t
| is in the expectation of manufactured
cotton goods that America ranks so
| low. She is in seventh place and an
! nuallv exports only three and a quarter
per cent of the total export of the world