Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1912-05-14
PERSONAL.


WHY strain your eyes wearing glasses that
do not At you when you can step into my
Office and get a pair of perfect-ftting spec
tncles or .'yeglasHNs with solid, S,id-hlled
Stevens frames and genuine diamond crystal
lenses correctly fitted to your eyes Tor 81 ~,
regular price on Broad or Market SITS. ~ ~
to $500? Why pay $500 Tor \ PAR Of nl-
when l will make you n pair in stevens
solid gold-hlled ira MS or 'nountings Tor
s1.49? II you are troubled with headaches
or eyestrain or IL YOUR ..yes focl tired after
reading or sewing come 10 t1y office and Let
me make you a par ef spherical or ~SSlinder
a guarantee to keep same IN repair for one
year free, Special care taSen OF children
eyes; broken frames 'ep psIs n lenses rs .d re,
Allied for 81. WASlItStirON OPTICAL. CO.
INC. 1879 Warrington ct, between Waiien
and New. ONCE hours. D to =; Sunday II to l.
BEwAREl
This warning Ia issued for the purpose of
protecting the public against dishonest takers
Specialist" 'tOptical Company or ''Drug
Store" advertise to sell high-priced and
lar or other low prices. Almost invariably
such cheap price advertisements are a trick
to get much higher prices for inferior gooas,
takers for two good and sufficient reasons
fl st. they are using unfair methods of com
uptition against the legitimate o~ptician, be-
Muse they do not hesitate to lie In their ad-
vertising and in their statements to prospec-
tive customers, deceiving many people there
By. Secondly, they are doing a crooked
business in the optical field. a portion of
which we occupy. and, while we do not ex-
peet unaided to make an optieai heaven on
o. malice. appointed ourselves a committee
OF one TO swat them and their kind wherever
we hnd them. We want to live in a clean
house with honest people. and we are will
ing to do our nart to merit that privilege.
MAINuTAcTuRERs of
STEVENS QUALITY OPTICAL GOODS,
PROVIDENCE. r. l.
THIS is WHAT THE OPTICAL TRUST is
TRYING TO DO TO ME. / DO NOT ad-
vertise for $40 Stevens mountings that sell
ssa@iiry eise. 7 'VV GIVE vP1 YOU JUST Exo
AcTLY WHAT I ADVERTISE. I am con
tented to make 100 per cent. profit on my
trust is after me. The opticians are like a
lot Of mules. They follow a leader. They
VIII not spend s,t tRei GE STn TE TSnsy e sSysr oss
TIcAL co. TO DO IT and try TO put me
out Of business. win the people Of Newark
let them Ns u DO ns. II, OF Of wii s yOp s esy yos goo pe esr
cont? This lie the wholesale price of Ste
vens optical goods:
Gold-diied spectacle frames, $500 dozen,
GGold-hiied straight temples s7.1o dozen, 8
Goid-niled spectacles. Apex temples. 1886
Gold-hlled finger piece mountinss, $3.50
dozen, by IA gross. so.uO uozeu.
Gold-filed e~yeglass frames, offset guards,
SO. go dozen. 6 per cent. off.
This is just a few Of the prices of Ste.
VEINS goods at wholesale. Why can't / sell
you gold filled eyeglasses or spectacles for
81. 900, with spherical lenses, the same as you
paw So. 90 to $500 for on Broad or Market
streets? I A DO 1T AND WILL. CON
NIUE TO II the people Of Newark will
trade with me the same as they have Teen
doing for the last nine months.
If YOU will notice in one part OF tho apove
Adj. of the Stevens optical Co., it reads:
Unfair to the legitimate optician." The
900 per cent. on their sales. l am satisfied
10 make 100 per cent. II necessary I Will
advertise the wholesale price of eyeglasses
and gold-nlled and solid gold goods to the
nuhiic and show you what profit optirisrs
make on their goods. You pay on Broad or
Market streets S1.25 FOR EACH cylinder
Jense. | sell you the same thing. made in
The eame prescription house as the Broad
street dealers have their prescriptions filled
IN for sI,25 THE PAIR. SAVING YOU 100
pER cFNT ON II LENSES ALONE. II
rEn 1 Iii notice in the stevens co. ad.
fhev appoint themselves as a committee Of
one to swat the opticians who are mailing
uia ssas at reasonable prices. IF THEY
FAD THEIR WAY THE PUBLIC WOFBD
NEVER BUY A PAIR OF GLASSES TON
LESS THAN 5000. WASHINGTON oP-
rIcAL co. INC. 100 WASHINGTON ST.
pRIyArE-I, have several thousand dollars
which / will loan in small sums to any
resnonsible person on their plain note; you
do moi need to own property: II you need any
amount from So up write me and | VIII call
and see YOU personally. Answer PRIVATE.