Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1912-03-09
POLICIES OF A. E. RANNEY co.
REGARDING DISTRIBUTION
OF HUDSON MOTOR CARS

vi AA0O0O4N
To the A. Elliott Ranney Company
belongs the credit for introducing the
Hudson line of cars to the automobile
public Of this vicinity. Tho Hudson
first made its debut to Newark in the
summer of 1909 and proved a success
from the start. Today it is one of the
most popular medium priced cars on
the market and some idea Of the energy
n aggressiveness of the local firm
in popularizing this car in this section
may be had from the fact that in
barely two years and a half the bust
ness has grown from nothing to o
than $4,000, 900 per n r. B. Mann,
of the local branch of the
Ranney Company, in the following ar
ticle, explains some of the FIRMS poll
icies that have been responsible for
this rapid growth:
1.-THE average buyer demands q car
as low in price as possible without sac
riicing efficiency. It must be sturdily
built, comfortable, easy riding, must
have plenty of power for emergencies.
must possess good lines and reliability.
and yet withal be simple TO operate
and understand, as we'll as economical
in upkeep. The quality, production
and scientific manufacturing methods
of tho medium priced car makers have
made such a car possible. In some in
stances by the elimination Of a great
many parts that have hitherto seemed
necessary in an automobile 1t has been
possible to not only maintain. but also
to increase efficiency, and likewise to
furnish a car of better quality through
out, using better steels, more care in
assembling, better furnishings and
finish.
with the advance of the automobile
to its present stage OF development the
buyer is reasonably certain to get a
good car IL he purchases any one of a
dozen prominent makes, but in select
ing the car quite often the buyer gives
little thought to the local firm from
whom the car is purchased. In Sc
lecting the car he should also take into
consideration the ability and readiness
Of the dealer to look after his wants in
connection with the car because 1t is
the dealer that he comes in contact
with, the dealer to whom he must look
II his a requires any attention and
if that dealer. after he has sold the
buyer a ear and obtained his money,
loses all interest in the car or the well
fare Of the buyer, then no matter how
good the car, nor how good the inten-
ton Of the factory, he has not received
full value for his investment. The
amount of money involved In the pur-
60 re q TaaAfn, ., ~ tIo,,oI. -
be one Of the most inexpensive kind, is
considerable as compared with the
other purchases of our daily life and it
is neither justice to the buyer nor to
the factory TO ignore the owner after
he has spent his money. The inten-
tons of the manufacturers ma be the
best in the world, but even these may
be completely nulliied by an Indifferent
dealer and incidentally result in not
only the loss of the owners goodwill,
but also any possible future business.
1t is the duty Of the dealer after
he has sold d car to see that 1T gives
the owner the service it should. The
average owners, especially those who
drive their own cars, do not wish to
feel that they have TO serve a mechan-
zeal apprenticeship before they can
own a car, and as a matter of fact
few have the time even with the in
~clnation, to keep an inefficient car GO
ing. Such a car simply defeats its
primary p~urpose--that of giving pleas
ure to its owner. In addition the au-
tonobile has become such a necessary
adjunct to the modern business man
that it would result in a serious handi-
cap TO him ii it proved unreliable. A
little timely attention may save a.
whole lot of dissatisfaction. Petty an
noyances and delays in getting parts
from the factory when no stock is
carried on hand, which may be I'M
avoidable occasionally, il persisted in,
will eventually wreck the confidence of
even the most patient owner and
create a prejudice which may never
be overcome. Therefore the secret of
success to the distributor or dealer and
satisfaction to the owner is in COOP
GRAFTON. In other words, there is some
thing more involved In the sale of a
motor car than the mere transfer OF
material things and the realization Of
this is the keynote of success. The
famous white triangle of the Hudson
Company is particularly symbolical of
this triangular union of manufacturer,
distributor and owner. A common in
terest holds them all together. There
fore it behooves the buyer when Sc
lecting his car to not only think of the
car itself, but of the factory behind
1t and Of the firm from whom the car
is purchased and the attention and
consideration he will obtain after he
has made his purchase"