The Washington times., 1912-02-19
FOR TIMES WOMEN WHO WANT TO KNOW
What Is Seen in The Shops
BY THE SHOPPER.

Dignihed decorations of large Ameri-
can flags hanging from the arches and
at the doorwSy and. elevator entrances
of the Woodward q Lothrop dry goods
store PROCLAIM that something unusual
Is being observed in this busy shop
ping establishment. Thirty-two years
ago this week the managers and own
ers of the present store established
what was then known as the Boston
Dry Goods Store, or more Familiarity
known as the Boston House." name
that has remained with 1t since it's be-
ginning. The finn then occupied an
unpl etentious building in Market place,
afterward renting the two adjoining
Stoies as the business grew and pros
percd. 1t was not long until II was
found necessary to move from the firms
quarters, as the business had outgrown
itself, and another move was made TO
921 Pennsylvania avenue. Ever grow
ing, the business expanded to such an
extent that in 1887 the firm was moved
TO the location occupied at present by
the Boston House, and from time TO
time new rooms have been added, new
stories have been built. and other store
rooms have been purchased, until the
store now occupies the entire block
bounded by Tenth, Eleventh, +. and G
streets. Aside from the WASHINGTON
store, Woodward & Lothrop maintain
stores in New York and Paris, while
their buyers and agents are to be found
In every fashion center and dry goods
mart of the world
For thirty-two years the store of
Woodward & Lothrop has stood in the
Capital City for everything that is
honest, up-to-date, and progressive:
Certain principles which were adopted
at the beginning of the firms history
have been strictly adhered to, and have
added to the stores prosperity. The
EFFORTS of the store have been to give
its customers the best the world affords
at prices commensurate with the value
of such goods as it offers. Hence. in
every department, not only during this
thirty second birthday celebration, but
at all times, may be found especial
prices which prove attractive TO the
army of customers who feel that in
shopping at the Boston House" they
will find quality which is not so high
priced as to be beyond their means
This store was one of the pioneers in
the remnant day feature. Long ago it
inaugurated the custom of advertising
on Friday morning the special rem.
nants offered in the various depart
ments. When customers visited the
store they found that the remnants
were exactly as represented. and that
they were sold at prices which barely
represented their original cost By
this method old goods are not carried
by this firm, but are quickly moved
to make way for new and thoroughly
up-to-date stock.
In every department of the Woodward
& Lothrop store this week Special
prices that are most attractive are being
offered. Heads of departments and
buyers have made extra effort to secure
novelties and exceptional bargains for
this sale, which is in no way to be con-
founded with the annual spring opening
which will be neld later. There bar
gains are confined to no particular de-
nartment, but are to be found through
out the store.
Both proprietors of the Boston
Hduse" Cfor it is still the Boston House
T. all ashingtOnians), are natives of
New England.
S. w. Woodward, the s-nior partner
was born in DamdIisCotta, Lincoln
county. Me. His first business venture
was In Boston. He formed a partner
ship with Alvin NJ. Lothrop, in 1873, and
started in business at Chelsea. Mass,
under the firm name the company still
bears.
was born at Acton, Mass, July 3, 1871.
lie is n progressive and conscientious
business man, like his partner, and is
consistent churChman, being an hOnOred
member of the First Congregational
Church and an active worker in the
Y. NJ. {. A.. also n Mason of high de-
gree and q member of other representa-
tive organizations.
A large assortment of finely twilled
serge one-pieCe dresses is displayed this