Evening star. [volume] (Washington, D.C.) 1854-1972, 1912-01-19
TO ADVERTISE CITY TELLS GERMAN AIM
Ad Club Plans Bio Publicity Count Won Bernsorff Writes
Scheme of the Moroccan Affair.
Will SOLICIT INQUIRIES DID NOT WANT TERRI TORY
Will Be Sold to Mer Preferred French Protection Under
chants and Others Native Sovereignty
MAY GET LARGE QUARTERS FRANCE COULD NOT WAIT
ont Country Will Be to All She Sought,
Exhib |
Ad Club Plans Big Publicity
Scheme.
WILL SOLICIT INQUIRIES
Latter Then Will Be Sold to Mer.
chants and Others.
MAY GET LARGE QUARTERS
Manufacturing Concerns Through
out Country Will Be Asked to
Maintain Exhibits.

Contemplating the expenditure of thou
sands Of dollars annually In campaign
advertising Washington, the washington
Ad Club today announced that II prac-
ticalIy has completed arrangements fof
a mammoth publicity venture, which IT
expects to inaugurate soon.
The plan, as explained by Granville
Hunt, president of the club, provides for
securing inquiries from all parts OF the
country concerning various matters OF
interest i'm the capital These inquiries,
as RAPIDLY as they are received, are to
be turned over to Washington merchants.
LAWYERS. real estate men and others who
want them and are willing to pay for
them. The money thus secured Will De
devoted to paying for the insertion OF
advertising matter about Washington IN
the leading newspapers and periodicals
of the country.
So confident are the club officials that
the undertaking will prove success, II
is stated, that arrangements already are
being made to secure quarters for the
club which will be sufficient to accom-
modate the ultimate employment or
large Office force. 1t is planned to have
manufacturing concerns throughout the
country maintain exhibits at the quarters
and to give the club national reputa-
ton, so that visitors to washington VIII
find it one of the interesting institutions
of the city.
Details of Scheme.
vide for the furnishing by the club. with
out cost, to all Washington merchants
and concerns who apply for them, steel
cuts for the printing of envelopes in
which the business matter Of the various
Tn he
country.
addition to the name of the individual
firm sending II out, will be printed thirty
questions, such as Are you interested
in pensions?". Are you interested In
washington real estate?" etc At the
bottom of the questions will be line
stating that any person interested in any
OF the matters enumerated or any others
connected in any way with washington
can secure the desired information by
writing to the secretary of the Washing
ton Ad Club.
When inquiries are received the club
plans to sell those dealing with real
estate to local real estate operators who
will be willing to pay for them. and in
a similar manner. dispose of the others
to persons who might be able to make
use OF them in their business occupations.
Committee in Charge.
The committee of the club which has
charge of making all plans for putting
the scheme into operation consists of
Earl p. Hopkins, Fred McC. Smith and
Walter Mcdonnell.
The directors of the club include the
following: r. Edwin Joyce. Charles W.
Timmons. Charles F. Lanman. Joseph A.
Berberich, w. c. Worthington, d. j.
Kaufman. H. A. c. Fay. Thomas Grant.
John E. Shoemaker. J. Harry Cunning
ham, NJ. II. B. Hoffman. Leroy w. Her
ron. Frank Rogers. +. McC. Smith and
William p. Hartley.
President Hunt. who also is chairman
of the conventions committee of the
Chamber of Commerce, said this after
noon that the propaganda will not in
any way conflict with work being con-
Quoted along similar lines by the Cham
Der of Commerce.