The Eureka sentinel. [volume] (Eureka, Nev.) 1902-current, 1912-08-10
BUY ONLY WHAT YOU NEED
Business Doctor Advises Against
Putting in Big Stock of
Any Goods

my FRIEND" said the Business Doc
tor TO the over.stocked merchant, "there
is an old saying. common among country
merchants . century ago that it was in.
finitely better to cry for goods than to
cry over them. One-half the business
funerals over which ofiiciate are due
to nothing else on earth but overbuying
"T he smooth -tongued missionary
from the jobbing house drifts in and
explains 60 you that your lack Of success
is due to the fact that you are paying
too much for your merchandise; thss
the up-to date merchants are getting
the best Of you in the matter of price,
and that they get these low prices en-.
tirely by buying in larger quantities
He will tell you that you have been
buying the particular goods that he
handles in one.case lots. where II you
would buy in twelve.case lots he will
give you an extra case as bonus and
an extra 6 per cent of besides, and thus
you will be able to shave the price or
will be able to sell at the same price
with greater profit.
sounds nlce doesn't it? But what
happens! You have bought enough of
those goods to last You for an entire
year. II they are non -perishable, you
will find that the cane. cartoons or what.
ever they are put mp in. have become
fiyspeoked and disfgured and they are
non-salable. II the goods are perishable
they deteriorate from the day they enter
your store and finally get you on the
bad books of your trade for selling them
poor stuff. II you accept half dozen
Of these propositions, you will find, first
thing you know. that all your surplus
Is tied mp in big unstable stock, and
q sudden change Of style or demand for
ready cash will close you mp like a crap
game when policeman rounds the
corner.
"Buy just enough to supply your de.
mands; take your profit on this and buy
more. There is hardly merchant in
the country who is not at this moment
surrounded by reminders in the form of
unsalable stock which must be sacrificed
at a great loss or carried over till another
season. and on which either the net loss
of the sacrifice sale or the interest on the
money while the stuff is being carried
over has eaten mp the tremendous ad.
vantage pointed out ~ the salesman
who unloaded the goods on you.
This fact is so well regulated that
one of the breakfast food concerns and
one pickle house to my positive know
ledge stand ready at any moment to
bny back from any merchant stock
which he has bought that remains on
hand unstable. They feel that they
cannot afford to have their prod uots put
into the hands of the ultimate consumer
in anything but the best and freshest OF
conditions, nor can they have the mer-
chant looking at their packages on his
shelves and wishing he had his money
back.
"Another lure held out by the smooth
salesman is long dating on bills. He
tells the unwary merchant that the
goods will he sold long before the bill is
due. and sells him more than he needs
Dy batting him with one, two or three
extra months credit. Looking ahead
to settlement day seems long way of;
but leaf 10 torn off the calendar every
mouth, and in most of these cases W hen
the time Of settlement comes big lot Of
unsold goods represents the profit Of the
tran saction.
Buy only what you need. regardless
of the terms. Suspect The man who
offers you the bonus of an extra case for
big order. Look with suspicion on
the man who wants to load you up.
The best firms. the firms that it will
do to tie to, are more inclined to caution
you against overbuying; they are going
TO be in business next year and the year
after that. aud they want you to stay
in business also. It's better to cry for
Uaoda than IN cry over Them -