Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1912-04-19

THE ENGINEERS WHO BUILT the levee along the
Mississippi were eminent and honest and they
were equally certain they would hold any foods that
might ever come. But this has been exceptional
season-and the dykes have given way in places.
WE WERE EQUALLY CERTAIN we had gagged
demand aright-thought might be over-sanguine,
in fact. But we underestimate the food Of orders
that have poured in increasing volume thru our
big branches and dealers and thousands of smaller,
but no less alert representatives We are swamped,
despite our elaborate precautionsi
IT'S MOST GRATIFYING to how Flanders 40"
has gained impetus with the years. It is the story
of EMF go" over agan--and we have ceased to
marvel at the way that car grows in demand, selling
itself as fast as we can turn them out And with
scarcely any effort our part.
IT'S THE ENDLESS CHAIN principle at work
mammoth scale. When we make good start
it. Every satisfied buyer tells three more-and each
of the three tell three others-and it grows at a
wonderful rate
FLANDERS go" ENJOYS that happy state today to
extent greater than any other Car. And because
there is more value-more automobile, more quality
of performance and better looks than in any other 20
25-horse power in the whole world at the price.
AND 1T ISN'T CHEAP at any point Better steel IS
not used in any automobile on earth Get that-any
regardless of price We the best the science OF
rnetaurgy and Of automobile engineering specify.
IN APPEARANCES is just what you have been
looking for, smaller edition of highpowered, high
priced car It looks So 0O0-t sells for $500.
WE FIND TWO CLASSES of people, mostly, buy
Flanders "00" cars.
FIRST: DISCRIMINATING FOLK who viii not
under-powered and cheap looking car at any price.
THESE HAVE WAITED for years for the arrival Of
the man OF pride but moderate means could buy
and drive with pleasure. They found it in Flanders
"20" in other light But these people
conservative too-they don't to take risks to
experiment with models.
so THEY WATCHED Flanders "20' thro three sea-
sons The first the usual discovery and corrective stage
like most other new models. Then she struck
her gait and for two seasons past, she has been
steadily forging ahead till now she leads undsputed.
THERE ARE TWO WAYS to buy automobile
One is to buy cheap because it is cheap in price
and then pay in nstallments the difference between
that and the value of a good car-in repairs and
requirements Of inferior parts-and then hnd you
have nothing.
THE BETTER WAY is to determine just what is the
lowest price at which really first class 20 horse
power can be made. Decide which car Is backed
by the best reputation for quality and service after
have not only quality but car that in appearance
well performance viii be your family viii be
proud to ride in.
THAT'S FLANDERS "20"-n you search the world
over you will decide that way.
WHY, FRANCE BUYS Flanders "20's" to an extent
greater than any other car made outside France Ger
many also; Belgium Italy, England. We exported
1000 Flanders "2os' last year. Of what other Amer
lean this be sad1
EVEN THE GREAT EMF $50" does not enjoy the
demand abroad that Flanders 40" does The "30' is
essentially American product-Tnade for American
roads. The 900 accurately conforms to European
ideals and engineering standards-and in competition
with their it sells fast supply them.
APPEARANCE is worth while-s worth all it costs.
Beauty is than skin deep in motor Has
to be made good to look good. A tin car" cannot
but look "tinny.''
YOU'LL FIND IT'S CHEAPER by the end of the
first year to pay the SEQ to $500 and a
Flanders 900 that looks the part well performs
it-a in which the repair and maintenance bills
practically nil-than to pay less and get so much
less. And have everybody know it too.
BUT YOU'LL HAVE TO HURRY if you expect to
get Flanders 40" this Spring. There isn't hour
to lose. You may be too late now-your local dealer
may be sold up to his full allotment. If so, can't
help him. Only way is to see him at once and get
your order in.
AND DON'T. EXPECT the dealer, just because you
have know him so long, to take verbal statement
order. He can't. We won't permit him for one
thing If he hasn't bonaide orders for every he
has been allotted by certain date insist ship
ping such elsewhere to dealers who heavily
Oversold
FIRST SEE THEM ALL-hear all the saesrnen's
stories. Else you won't fully appreciate your Flanders
800 after you have gotten it. And you will
know how nearly you came to buying the wrong carl
See them all. Then decide, and having decided delay
no longer-else you viii surely be disappointed.
more than 10000 persons were year ago
REMEMBER THE sSTUDEBAKER GUARANTEES
and Studebaker reputation and service goes with
every car carrying the Studebaker name.
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