Arizona republican., 1912-03-12
Great and Successful Con test Puts This Paper Far in the Lead in
 New State.
HERE ARE SOME
 IMPORTANT FACTS
Republican Has Not Only Unequaled News Ser vice But Largest
 Circulation.

The paper with the quality circula- tionr is a term that may be fittingly applied to The Republican.
 This is a fact that is of interest to every Republican reader. Particularly, it is fact that is of overshadowins importance to every advertiser The advertiser knows. in buying newspa- per space. that 1t may or may not be a good buy. And he knows, moreover. that the size of the papers subscrcip- tion list Is not the sole criterion. Tho permanence of the subscriptions, whether those subscriptions are gratis or whether they are paid for-an these are matters to be taken into consiIe- ration.
 Here are a few facts.
 The actual. bona fide circulation of The Republican is 464S. That means more than 23.000 readers.
 Then. nere k something about the quality Of this number there are 556 long term. aij-in-advance subscrib- CTS whose names were placed on the subscription books during tine recent bargain subscription" offer.
 Furthermore. in the contest just closed. 5000 worth of new subscrip- tions were added.
 So within the past six weeks, $1O.- GOO worth of long term, paid in ad- vance subscriptions were added to The Republicans books. There is no otn- CT newspaper in Arizona that can show anything like that record.
 AS mentioned above. it is a case of quality circulation. The people whose names are on The Republicans sub- scriptiOn books are people who are friends of the paper. Consequently, they have confidence in the papers advertisers. And more than that, they are the most substantial people living in Phoenix and the Salt River valley.
 There is another matter that may well be mentioned here With the ob- ject of carrying only a substantial. bona fide subscription list. more than 100 names have been cut from the rolls since January 1. These were names that had been placed on the compli- mentarv list from time to time and a number of subscribers who had been unable to pay the subscription price of the paper Because of this policy the Republican carries probably a small Ter percentage of cOmplimentaries and poorly paying subscribers than any other newspaper of like circulation in the United States. This feature is in direct contrast to the policy of it's Phoenix contemporaries.
 The contest just closed made a won derfuI recOrd-all the more so from the fact that it's subscriptions are aI- most wholly new subscriptions. Fur thermore. these subscriptions are prac- tically all for long terms. The short est time for which a subscription was accepted is for three months. The av- craze length of the contest subscrip- tiOns is between nine and twelve months
 Every advertiser knows the value Of quality subscriptions The man or woman who has money to pay for sub scrip;iOnS. also has money with which to buy the thousand and one things advertised in The Republican. It is a generally recognized fact that in Phoenix and the Salt River valley without regard to political affiliations the intelligent news readers demand The Republican. and they read it, be- cause it is the paper that prints the news.
 For, of course. after all. every news paper is built upon its news service. Incompetency and unreliability may win for d day. but they never last. The Republican has succeeded and is succeeding. because it's success is de- served. It has been enabled largely to extend it's circulation because it can say honestly and truthfuIly that in the matter of news service it is giving value received to it's readers. Accur- ate. reliable and comprehensive news service iS always. of necessity, the basis of circulation.
 With this fact in view The Repub- lioan has been constantly enlarging and improving it's news service. It has added to it's working staff and it has also been at much pains and ex- pense to improve the paper typograph- ically The result has been a constant growth in the amount of news and a constant improvement in the appear ance and character of the paper gen. erally The management confident ly believes there is not now published in the southwest a more attractive. more readable. or more newsy news paper.
 The Republican is the only news paper in Arizona published every day in the year It is the only paper pub lished on Sunday in Phoenix. It has