El Paso herald. (El Paso, Tex.) 1901-1931, 1912-07-27

ASHINGTON. D. l., July Ei.-
N/ The enormous development
w In the manufacture of ready
made clothing presents several eco
1iornic advantages to the mind and
Ie0cLx ct hook of the average woman The
stvIe secured by the first class firms
handling these goods Is superior to
that achieved BY any DuJ me nlS Sa5l
10 the woman who desires to be we'll
dressed with the minimum eNpendl-
ture of time and trouble Ihese styles
arc Mt secured without ITO; on the
mart Of the buyers who select the
stock. but the women who buy them
know little of TINS
THE selection of a collection of suits
and dresses for one of our openings Is
more nerverackinS than the manlpu-
latiou of the stock exchange. said the
head of firm dealing with the nigh
est classes of wOmen's garments i
20 over to- \cNE York and begin my
work early in the morning and con-
tinue il until late in the evening, and
before I get through my nerves are
worn to a FRAGILE. 1 first select styles
which are brought over to US from
Paris by our own representatives But
n French style as it first appears does
not meet with the approval Of the aN-
erage American woman. 1t requires
more or less modification IheSe are
determined upon by long series OF
conferences with expert modistes ana
tafOrs Then, having secured me
STYLES, there comes the quest OF the
hest materials and cOlOrinSs IN WhIch
To produce it. This IS another nerve
Tocj,iDe process. requiring quite as
lmuch attention as particular woman
gives TO the selection Of some gown
for a very special occasion. oOInS-
times A combination does not give the
effect desired, and something else mas
TO be secured. The collection or ready
tO-wear dresses which we present 10
our customers on our opening day rep
reseuts the highest skill money can
paw for aided by a Judgment OF seIec-
ton secured only by years OF eApe--
Renee So the woman who buys one OF
our models not only secures gown
or suit at less money than her dress
maker would charge for it, but she
also economies in her own nerve force
by saving the anxiety as to now II IS
going to look when finished, which IS
a most important matter, as every
woman knows
The buyer giving this experience was
4 member of a firm handling clothing
OF a style and quality appealing only
to the woman with affluent means
Her creative products range in price
from $50 to $500. Each customer knows
that she is buying a model that is not
likely to be duplicated
Getting Styles From Abroad.
But there are other readymade gar
ments within reach of all which pos
sess almost the same advantages
! There are firms which cooperate IN
sending representatives to Paris and
| having the models reproduced with al
! most equal care. excepting that the
patterns are duplicated for a number
OF stores There may be 20 or more
of these stores organized into sort
of chain, each one being located in a
different city These firms all unite
in securing the best models that can
be made and of the more elaborate de-
signs only 20 gowns are made up. one
goes to each of these stores and the
woman buying it is satisfied usually
| in believing that there IS not announcer
one like il, and indeed she is right as
far as her own city is concerned But
! a woman, living in Omaha, purchased
| one of these suits for $50. believing It
| to be the only one Of its kind. She
l visited 4 friend in St Louis and
Z there encountered the same suit worn
by a distant relative with whom she
I was on anything but cordial terms
/ The annoyance was shared by both
women, and by the stores from which
/ the suits were purchased.
For the suits made up in stock guam
: titles to retail at from SIS to $S5 the
/ buyers also take great pains TO econo-
miZe the time Of their customers. a
| buyer for large department store
( said: 4 pay little attention TO sam
/ pies of cloth. I must see the madeup
/ suits. I can tell the quality Of the
{ cloth at a glance. but I must see the
( finished suits before place my or
! der The wholesale tailOrs who make
/ our suits prepare a line OF from 40 to
! so models or samples and from these
/ select the styles like best and have
I them copied. The expense of making
/ up a large line OF samples is consid-
I cradle for the manufacturer. but II is
, the only means through which a care
! full buyer will select his goods. The
! same samples may serve a great num-
! Der of buyers from different parts oil
, the country, however. and after the
I orders are placed for the season the
I samples always are sold at reduced
I rates, and we always have customers
. who wait and watch for our sales OF
| sample suits. as they usually go al
1 about half their cost"
Ready to Wear Lingerie Dresses.
/ If the readymade suit is a welcome
. economy to the average woman, tht
{ ready to wear lingerie dress is not less
! so, and these are being. produced II
! greater quantities each season It ha:
only been within the last decade thai
| there has been demand FOR cOttor
I frOcks all the year around. Formerly
they were used only during the sum
mer season and the few (which were
Z sold readymade were expensive and de
! cidedly lacking in style Now the cot
ton frock is as much wanted in win
liter as in summer and the styles arr
! good and the prices low The lingerie
frock is perhaps one of the most eco
| nomical of the present day fashions 1
| serves admirably for informal evening
more expensive chiffon and lace gowI
that was formerly required for even
Within the last 10 years there hai
been a great change in the average
| household in regard to evening clothes
I and each year the number OF people
who require a different costume TO
| evening from that worn in the day
time increases The dressy bodice will
a dark skirt is no longer regarded a
| suitable for even informal occasions
The onepiece lingerie dress has taker
| its place. 1t was the lingerie frOcl
that was the great triumph of tn
! fashionable dressmaker a few year
! ago The materials cost little o.
nothing. but almost any sum nigh
not always leave its owner discOn-
I ISOLATE in an empty nes-the balance:
! do not swing evenly here-the i'm
/ projections and inequalities of tn,
$1,000 -rr,nrrI crnr.arrarr,ant If cd will