Webster City freeman. [volume] (Webster City, Hamilton County, Iowa) 1884-1946, 1912-07-16

particularly fire, for protection
|against loss which may never occur
Is 1t not more important to carry In.
surance against the loss sure to oc.
cur death, and in a company that
lis sure to pay the loss, and who
guarantees to do so-backed by Sc
Icurities, mostly Iowa farm loans, de-
posted with the Auditor Of the State
of Iowa.
! Most men are borrowers and con-
tinue to be borrowers all their lives.
In most cases it is good business
proposition to borrow money and
thus be able to acquire property
| and conduct business enterprises.
The real capital, in either case, how
ever, is the mantle borrower, his
ability to make the property or en-
terprise pay. In borrowing money
it is the idea that the debt will be
paid sometime. but there is no guar
antee of time. Remove the capital
the death of the mantle hus-
band and father, and 1t leaves only
the property or the enterprise with
out his guiding hand to make either
grow and succeed. Why then is it
not wise, in fact duty, to the wife
and children, to carry sufficient life
insurance in good company to
cover obligations, or at least that
part of them which would be a bur-
den to the family to assume in case
of death. In this agricultural sec
tion Of the country there are very
few men who are not borrowers, and
in case Of death where life insurance
is not carried, the family would have
to carry on the farm or business en-
terprise and possibly sacrifice in the
sale of real or personal property to
meet the outstanding obligations
left upon their shoulders. Besides,
life insurance. at the death OF the
insured, represents the capital that
the husband and father was to the
family while living, and the amount
wisely invested will return an in
come to support the family. in a
measure, the same as he did when
alive.
The great trouble with life insur-
ance as a business is that most men
take 1t upon the solicitation Of
agents and have to be urged to take
1t, and many times by agents who
are entire strangers to them and
have no interest in, or standing, fl
nancially or otherwise, in the COM
munity. Such agents VISIT a man
when he is busy and take up time
from his work. If one gives him an
application, when the policy comes
the insured sometimes finds 1t is not
what he understood he was to re-
ceive and dissatisfaction is the re-
sult-the agent has gone and there
is no recovery.
In this important branch Of bust
ness why is it necessary to make
personal solicitation for it? Why is
it men do not go to life insurance
agent whom they know to be reli-
able and who will deliver them a
policy just as represented or they
need not take 1t. They can call at
their agents Offices at time when
it is convenient for them to leave
their work, and If not in Office hours
can be made for ev-
ening calls.
The undersigned are agents for
the Equitable Life Insurance Com
pany of Iowa, the Oldest, strongest
and best Iowa Company, and there
is no better company. Our Office is
over the Farmers National Bank.
We are either we'll known to you or
you can easily find out about us
and learn that We are entirely re-
sponsible and reliable. Any policy
taken through our agency will be
just as represented or you need not
take it. Better protection at lower
rates can be furnished you in this
good company than you can obtain
fraternal insurance and we
will be pleased to show you figures
to prove it. We dislike to bother
you when you are busy to solicit
your application. We maintain an
office where you can come to see us
at time when 1t is convenient for
you to do so.
AS preliminary step to learn
terms, rates and make comparisons
with other companies, we invite you
to fill out the blank form printed be-
low, mail us, and we will promptly
mail you schedule Of rates. etc, for
your consideration. Don't wait to
be solicited and have some one urge
a policy upon you which may not be
Decide for yourself the