Arizona republican., 1912-12-09
0F 0NE
 GROCERY STORE
In Which the Claim Is Made That the Concern Has Evolved Plan to Assist Customers In Re ducing Living Cost.

There isn't much use wasting newspa- per space to tell about private busi- ness enterprise unless there is some thing in the story that concerns the
 public, but this is just that kind Of q story. It is just a brief review of the rapid growth and business expansion of the Arizona Grocery Co., located at | 331-333 East Washington street and the interest of the public lies in the | fact that it is reducing the hign cost CT 1 living in Phoenix. The theory of the management is that the way Go reduce | is to eliminate needless expense in | bushes conduct and put the profits down to a legitimate basis
 The Arizona Grocery Co, conteids
 that it is selling goods cheaper than l others and proposes to tell why. It does not claim that it can sell goods ! any cheaper than other people can who will adopt the same methods, and in ! the hope and belief that competitors 1 will do so eventually it claims to he st 1 public benefactor to the extent of it's i influence in that direction. If in the | meantime, Phoenix people who want to | buy at closer prices, will give the com | pany portion of their patronage il will tend to hurry adOng the good work. l A. c. Smith who is the chief factO- l tum of this establishment orga 1iZed 1 the company and went into business l last June. Smith was not a grocery man at the time, though like other men of family he had bought a world O stuff and had convinced himself that l he was paying too much for it; not 1 through anybOdys dishonesty or graft 1 ing propensities. but merely through ! loose bushes methods. He decided to
 demonstrate his theory to his own sat 1 isfaction, which he has now done and l is ready to talk about it. It all lies in | the economy of handling, the demand
 for just a fair measure of profit and
 the purchase of goods of the bulky sort
 in carload lots, direct, cut out the job
 Der who on many lines has been mall- ing more than the retailer.
 The beginning was small, just a part of the big storeroom now occupied, and meagerly provided with fixtures. The
 strictest economy was practiced With the infant business and the smallest | possible living profits demanded. The prices were consequently cheaper and
 the bushes grew rapidly. To set a 1 customer was to keep him. He stayed | because he saved just a little moLey l every month and it all counts in q 1 year: also he kept coming back be- | cause he rather liked the place. He | found the old fachioned hospitality
 that some writer said recently had been | eliminated almost entirely from the
 commercial life of the country. It is
 true that sentiment and a hand snake
 are not regarded as counting for much 1 these days Everything is on a busi-
 ness basis: never mind the hand
 shake or the smile, just deliver the
 goods and get them there quickly, and
 scale down the price to the closest margin" That is the general practice
 these days but it is different with
 Smith. At the Arizona grocery Go. the
 close prices are made and in addition
 there is a smile of welcome, apprecia-
 tion and good will that sort of makes a
 fellow feel like going back again.
 This start was made by the Arizona Grocery Go. only six months ago, with
 a very limited stock. The store now fills the big room 25xSO feet; has ware house space in the rear across three 1 iOIS, IOIdllnR 0U%I0 rect, ana dlOHSSlut is the corral for the delivery horses and wagons. Everything is convenient fy located for the quickest handling and such commodities as spuds, onions flour, grain and other heavy goods are brought in carload lots and re tailed at what have heretofore beer wholesale prices. The store has every other expense that most stores have, except that the cost in each de- partment and the profit on the whole Il transaction, is kept at a minimum.
 By that is meant that the city s coverec completely with delivery ser vice, the same as any other store anC every possible convenience is giver patrons. The big boast merely is tha I by scientific management expense: ] that cost other people $1 50 only cos I the Arizona Grocery Go. $1 and the lat e ter is also satisfied with a dollar prof | where the other fellow wants $50. B! 4 trimming things both ways from tn
 middle the public gets the benefit ant
 the company akes more in the en.l fD it sells more goods. And then the~
 is the old ia ShiOECd courtesy and hos q pitality that helps lot and costs noth
 ing and sentiment still counts even i
 it is a commercial age