The Detroit times., 1912-04-27

ASCERTAINED these things. we would
proceed to the still important points In the secon
of our automobile We would ask for LIST Of owners ID
our own town-our own noighbors and acquaintancss]
and friends Of our friends And would them al
personally Ask about the car; how It performed thd
about il. power and oiSs depsndabty AND finally '.
would inquire carefully TO the treatment accorded each
customer by the manufacturer or his agent.
SPEAKING OF AGENTS: dealer Is the better term.)
We would 90 further and ask whether back of the local
dealer branch erely jobber. A jobber. you
know handles certain product this This
Get that9 Next season he may, and probably will
be handling competing It will be nccessary-or
will think soto knock" the he Is selling now
And the easiest way to do that is to neglect Il and
its buyer
ONE CONCERN sTuDEBAKERS to be exact-have
thirty six branch houses located in many important
distributing centers all this continent
well as the U. s. (There we 60 againi Constantly
reverng to ourselves. And when trying hard
to be impartial. tooD
NOW WE HAVE ELIMINATED ALI. but three or four
from further consideration. We speaking
now Of cars m the price-class OF Flanders 20 and
down to $500.
PRICE OF FLANDERS "2o IS $500 at the factory and
of course there other at lower at that
price that eompases with this wonderful car at all And
though EMF $50" sells for only $11o0 you win ind
is damned by all dealers selling up TO $1,000. In
other words 4 Y their strongest competitor just ss
Flanders 20 Is the bce nod of dealers who have $500
and $1,000 cell and who have argue that they
are just an good as Flanders 40"
THAT REMINDS us. Recently we heard Of two IN
genous ways to make the rival dealer TELL between the
lines 1t WERE which cars he really considered best
Here they are:
ONE RESOURCEFUL BUYER made It practice to
watch, while he talked with the various dealers and
which car they all knocsed He says the first c.r they
In competition He bought EMF $50" Out. Of
course, that Is aside from the story
THE OTHER, A PSYCHOLOGIST adopted this plan.
He assumed that the car he was hooking at was the best
IN he WI
Then he asked which the salesman considered next
best.
HE BOUGHT A FLANDERS "2o"-now this isn't prsiu-
dice. Il fact.
that cannot up to the standards have
setstandards which tho only safe which to
base purchase that involves as much money and means
much in pleasure or the reverse az does the selection
Of an automobile
WE HAVE .STUDEBAKER CARS-Flanders 40" and
EMF $50" each In its distinct class- And we
have only these because-because IN addition to passing
all with 100 cent to their credit
they possess that additional advantage which no other
backed by the name and the reputa
ton Of Studebakers.
The that viii give you the most for your
IN the first place and the most service and satisfaction at
the east cost afterwards. you apply all the tests we
have suggested your decision will be the same a. ours
studebaEer "2o or "3o"-sccording your needs and
your means.
JUST WORD ABOUT DELIVERIES. We receive
many letters from good friends in about this vein;
Would order Flanders "2o' but competitors tell me
you are so heavily oversod may not get Il till July.
Tell me the real situation" Here's our reply:
WE WARNED YOU h our last ad that tardy buyers
would undoubtedly be disappointed. We cannot alter
that Tried to get ahead of orders In April but,
bad weather only managed to keep abreast
Can't hope do more in May. But that doesn't affect
buyers who alert the condition Only the tardy
ones will get left. You get carif you hurry See
your local dealer to-day and he most likely hx yo
up for an early delivery And II you doubt his promise
lust drop line to US the factory and We Will tell you
whether he can positively guarantee you car on me
date he saws Nine times Of he Is telling You The
truth-thats the kind of dealers we have mostly. buf
don't delay.