New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1912-10-13

Scbwab began laboriouS examination OF the Lost
and Found" columns Of the morning papers. Ills eye
finally caught this advertisement:
IOST-Tapanese Doll at Coney Island Tuesday alter
noon bv little girl accompanied by her mother ana maid
Doll Of no value but loved by the little girl flnder WIZ
he Maid reward of $40 upon return Of doll to clerk OF
Holland House, Manhattan
II ,,+ ort the notice and hobbled TO the animal IN
closure where for some minutes he stood surveying the
four-egged crIrios for which the known ana unknown
parts Of the earth had been aked, red and ranSacked
Then he went to a Surt-aVe uoyShoP anu OoNS''' "
cheap Japanese doll.
It took a couple of hours to build wooden case fIVe
feet square, and it took four strong piano movers
and truck to transport it to the Manhattan END OF the
the CITY Hall tower showing the noon hour when the
vehicle arrived in front of "The World office and all
lower New York. like swarm OF ants, was huSthng lot
lunch ,. T.
rted the descent of the package and the four strong
men pred off an end when, to the wonder the delight
and the aazement of the mob out stepped the smallest
baby elephant ain or out OF captivity (lheSc are
Schwabs own words and Schwab was a trustworthy
man The police forced lane through the crowd OF
goggleeved spectators and the tno-preSS agent cle-
phant and turbaned trainer-made their entrance
BY the time the elevator had reached the tmrd moor inc
entire population Of the Pulitzer Building knew that an
eIenhant was calling on "The World The office boy on
duty threw fit when he caught sight of the procession
Schyab and his exhibits and walked over him past
the lines of reporters desks, straight to the Office OF the
managing editor.
Wof typewriter clicked nor a telegraph key Bust
ness was at stands for the first time IN the history
of the paper.
ain your columns this morning | saw this adj, sad
Cchvab to the chief while the elephant, with ITS trunk
investigated the contents of three waste baskets.
"Some kid has lost a Japanese doll. 1t was picked up
in Frank Bostock'S Animal Arena. was coming up to
town today and Mr. Bostock asked me to drop IN and
leave it with you. He suggests giving the reward 10
some charity; saw the Fresh Air Fund tor SICK Babies
You'll do him favor if you'll see that the doll gets to
the right little girl She's probably crying Tor 1t now
Then the old man turned and, followed by t9e PaDy
cIenhant and the makcShift CingacSc lmpcd back to
the elevator When they reached the sidewalk dozen
camera men were waiting to snap Park Row queer
MONDAY visitor. An extra consignment of police re-
serves had been called out TO help push back mob OF
twenty thousand persons that threatened to topic over
the CITY Hall i'm one direction and Brooklyn bridge IN
the other Half an hour was consumed IN having the
elephant boxed lifted to the truck and headed back
TO Conev Island. ~
The following morning one Of the best pages Of The
World had little on it the story OF the visit OF
Bostock's baby elephant. There were pictures galore
and fvc-column head. Business at Bostocks picked
up instantly All the women and children IN the me-
tInnis wished to see the funny little beast too.
And none OF them got in with passes.
cCHWAB'S performance is a good example Of how
- good press agent gets good story printed right.
There comes 10 mind an incident that illustrates the
even more difficult art OF keeping bad stores out OF
print Unfortunately it too has to do with elephants
In the fall Of 1905 the first New York Hppodrome
show az Yankee Circus on Mars, which had been
produced on the night Of April l., the year, had
worn out its usefulness. To build an entire new pro-
duction was out Of the question and in view Of the
fact that the majority Of New Workers away for the
summer. had not witnessed the original spectacle,
Thompson & Dundy decided TO continue "Ihc Yankee
Circus and add prcJcnous Interpolation to last halt
an hour The novelty took the form Of an elephant
opcra and was named The Romance Of a Hindu Prn-
cess On the afternoons previous TO It's pTcScna-
ton the usual rnatinGcs were eliminated 70 make pos
sibIc the only dress scenic, and light rchcarsas
Thousands Of thca'crgocrs will remember the piece
bv recalling the dramatic moment when the elephants
plunged down a hillside into the big iiippodromc tank
-.........,,, F.. Indian 1sLp SIXTEEN Gle