The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-06-01
TO Do IT RIGHT
Topeka AID Club May Have
Course of Instruction.
Herbert s. Houston Advocates
Lantern Slide Method.
MAKES INTERESTING TALK
How Plan Has Worked in
Other Cities.
Uses Lantern Slides With the
Ten Lectures.
MAKES INTERESTING TALK

If the advice of Herbert S. Houston.
vice president of the Doubleday Page
Publishing Co, is carried out, the To
peka Advertising club will study adj
vertising by the lantern slide lecture
method next season. Mr.. Houston,
who is on his way from Dallas, Tex,
where he attended the meeting of the
Associated Advertising clubs of
er at the noon hour before the mem
bers of the local Ad club. Mr.. Hous-
ton is the chairman of the educational
committee of the national association,
and is considered one of the big ad-
vertising men of the country.
Honesty and efficiency are the
two great watch words in advertis-
ing" said Mr.. Houston. THE adop-
is being arranged will mean eff
cheney.
The educational committee got
together in exa and worked out
courses of study for advertising clubs
which 1 believe will prove effective.
Since we started the educational
work, the clubs hat have been lead
ers are those that have taken up the
educational work. Prominent among
these are the clubs of Dallas, Des
Moines and Milwaukee.
The Baltimore club attributes its
remarkable growth to the educational
work. In five years it has grown
from a membership of "a to 524. The
C1op q bCSC1AO NhC
st do not know anything about the
history of your club. Many clubs gel
together for good fellowship-that 5
about the sole object for existence
The first thing you know this man and
that man will drop out.
go over and talk with Secretary
Coburn, who is one of the greatest ad-
vertisers in the world. and he will tell
you that corr grows from inside. HUI
- r-@~N 49, sn-f1A Ihn
we started out we thought we could
get the best that there is by sitting
tables and listening to people
talk. We found that it is necessary
to build up the mental sinews of the
individual members.
1.-The clubs htat report dynamic in
terest, are those that have taken up
the educational work
In the past few years our work has
been experimental. There are three
great fields of instruction. the club 1T
self. the individuals of the club, and
the community behind the club.
Use Of Lantern Slides.
1--WE are going to take the lantern
slide method of instruction. We found
that we could standardize our courses
but not the instruction. o get one
presentation in one place and another
N another place-often superficial.
I'VE first tried out a lecture last
5DI1IlS. LIVELY u ICPOL NC0 lAoN A. 1
was received with enthusiasm.
Now we are getting up a course OF
10 lantern slide ectures-from 20 to 25
slides in each lecture. We will have
men who are authorities along differ
mt lines prepare the lectures, for eX-
ample, Mr.. Freeman on the newspa
Der advertising. The lectures will go
IN like a Burton-Holmes travelogue.
This will standardize instruction.
Then there will be a course on the
,ry. There will be a group of text
cooks. There will be a digest of the
courses and references for supplement
al reading. There will be a digest of
Ldvertising experiences. Following this
will be a clinic-that is, problems will
,e worked out before the club. Each
Tub must have a strong educational
I'VE have appointed a sub commit
&c to look into the advertising courses
n universities, Y. NJ. c. AS and other
Institutions. Our o. K. will be put on
curses that are approved.
"A sub committee has been appointed
. attend to the outlander-the people
II tha community. We are going to
eT than has ever been previously pub
This club will miss an oppor-
unity if it does not get in line with
educational work"
1t might be interesting to note that
club at a recent meeting discussed
Undertaking some course of study next
eason. and the question was placed N
he hands of a committee. l.
Mr.. Houston talked in an interesting
manner concerning the recent Dallas
Frank F. MacLennan presided over
he meeting in the absence of the pres !
lent and vice president of the club. ,