davidaulloa/AmericanStories huggingface dataset:
The Monte Vista journal., 1912-03-30
KNOWS ADVERTISING

many hours day as many men
have lived in a week. He acquired
the habit 80 early in life that it
has for long been a rule with him
to always put off till tomorrow the
idle hour he might have today.
Necessity may have mothered this
disposition, as the alpha of Mr..
Lewis career, like the beginnings
OF most men who have climbed,
was conspicuous for its lack of
golden Innings.
Mr.. Lewis began as printer
He might have begun as a lawyer
other men have and have lived
to tell the story; but as printing
offered yet sleeper ascent he held
a conference with his qualifications
as they assembled in their swad-
ding clothes and the vote was cast
for printing This was not SO
much because printing was the
thing he craved as that it came
the nearest to expressing the then
unknown quantity-publicity. 1t
might be said of him that he was
the first to make advertising ad-
vertise.
Prior to that time people IAN
nounced" and invited; also they
STATED" and declared. But be-
fore he came along few of them
knew how to make advertising talk
few even thought of such pos
sibility as making type interest,
instruct, convince and close sales
There must have been a predis-
position in the makeup of the boy
Lewis toward printing, for while
attending the University of Penn
sylvania he involved himself in
the editorial work of the college
paper. This proved to be only an
appetizer, for when the college days
were over the need of work that
grew upon him expressed itself in
terms of printing. SO he straight
way possessed himself of job
with printing concern, at the
same time insisting, while accept
ing the position he offered himself,
that he must solicit business with
the right to prepare copy for pa
irons he secured. During this
period of his career Lewis stuck
pretty close to Philadelphia and
he evidently made good at his
combination job, for history tells
us that many a concern joyfully
fell for his printing solicitations
for the sake of his copy.
From this point his renown as
an advertising writer kept up a
steady growth, and from the know
ledge he had acquired in this
direction some fundamental prin-
ciples and rules had been evolved.
These he at length put into the
shape of advertising lessons and as
the subject became more tangible
and the need of it more apparent
his services as an advisor in mat.
ters of publicity were extended.
OF course it was now but a half
step to the organization of a school
of advertising, and so it was that
f. st. Elmo Lewis came to have
much to do with blazing the trail
of the "ad."
Naturally man could not pro-
gress in this way very long without
attracting the notice of the Nat
ional Cash Register Company, and
when it's eye fell on him it beck
oned Dayton ward. But the man
like the boy, was yet suffering ad-
vertising growing pains, He longed
still to advertise advertising and
rather than put the principles of
it TO work on one line he chose TO
The Monte Vista journal., 1912-03-30

Mrs. Chapman of Galesburg,
ILL.,, arrived Monday to visit her
son Harry Chapman, who has been
quite i'll.
The Bridgeport evening farmer., 1912-07-30
TO
 HAVE REUNION
Big Day Planned For Savin Rock Aus. 14-Republicans, Demo- crats and Bull Moose to Get Together

Invitations were sent out yesterday for the reunion and banquet of the Legislative Clubs of Connecticut from 1901 to 1911, inclusive, which will be held at Bishops Colonnade at Savin Rock on August IA. The invitations are sent to members of the club of 1911 prominent members of the third House" Bull Moose men, the Republi- can State Central committee, the Dem- ocratic State Central committee, the United States senators and the Con gressmen from Connecticut. Over 100 of the invitations are to Hartford peo- pie, and, about 1000 past and present members of the General Assembly are expected to rub elbows that day at Savin Rock.
 !, It is up to the members of the last General Assembly to get all the ex- members from their respective towns to join the party. Tickets may be engaged by applying 10 Senator Frank C., Woodruff, Orange. the treasurer of the club of 1911:s Souvenir Taylor secretary of the club of 1901, and Sa- bin $. Russell, secretary of the club of 1911, have issued circular with the invita- tions, printed mostly in Tay1or's favorite shade of green ink, with red borders around the page, telling what is expected to happen on that day, and ing-'by-the-bye," that an ex- change of political news and opinions will not be prohibited. The dinner will be served at 12:30 o'clock sharp
The Bridgeport evening farmer., 1912-07-30
PUBLIC OPINION
A SQUARE DEAL.

Editor of the Farmer, Sir:
 I would like to correct a misrepre- sented statement in regards to an article in the Morning Telegram about the Schwaebischer Chorus prize cele- bration. It was stated that the prize, which that chorus brought home from Philadelphia Saengerfest, was the big gest honor any local singing society could have got. Now I would like to explain to an interested public, as hate to see people bluffed along all the time. In the first place the hon. or, if it is such great one, to bring home third prize of 3d class, doesn't renown the Schwaebischer society so very much at all or 1t hadn't ought to; as there were only II Schwabs singing in the chorus out of 40 and the rest were outsiders, singers from other To- cal sincing societies and churches.
 Now that chorus sang in the 3rd class, they had opponents in the same, it is true that there were cho- rl1ses from Baltimore, New York, New ark, Brooklyn, Reading. Pa, etc, but they were all minor sincing societies, 3rd class singers, and I understand s of those societies sang on the bum and then our local Schwabs came home with the 3rd prize in the 3rd class and claim to be A No. singers.
 I hate, to see this bull dozing of the public all the time, as there are oth- CT singing societies in the city and 1t is for their benefit misrepresentations should be corrected. I remain,
 A SQUARE DEAL.
The Bridgeport evening farmer., 1912-07-30
FAMOUS TENOR SINGS
Sorrentino House Guest of Dr. and
 Mrs. Edwin F. Bowers.

Senor Alberto Sorrentino, of New York. late premier tenor at the Bos- ton Opera House, is guest for a few days of Dr. and Mrs. Edwin F. Bow CTS, at their cottage, Far View Beach, Milford. Sunday evening, a delight full musicale was given, to which a number of the neighboring cottagers were invited. Senor Sorrentino, was of course the bright particular star of the evening.
 = He has a voice of rare beauty and power, passionate with dramatic in- tensity, and melting in it's sympathetic tenderness. He sang a number of songs from his opera roles, among them the lovely Saliva Dimora from Faust, Celeste Aida, from Aida and the great tenor arias from Mephis- topheles, and La Bohme.
 Senor Sorrentino is undoubtedly one of the greatest among the young CT tenors. He is a gentleman of rare refinement, a finished linguist, equal ly at home in French, Spanish, and Italian, and a connoisseur in paintings and old armour, of which he has a very choice collection in his New York studio.
 Senor Sorrentino will ebe heard in q local concert early next month, when the public may have an 'oppor- tunity of comparing him with some of their Metropolitan tenors.
The Bridgeport evening farmer., 1912-07-30
GOODWOOD'' TODAY
 CLOSES THE LONDON SEASON

Most fashionable, smart and exclu- sive of all English racing meets is Glorious Goodwood," beginning to- day, which always marks the close of meets are yet to be held, Goodwood is the last of the racing season for the fashionables, who will soon leave for the continent or for their shooting places in Scotland and the north of England. The Goodwood track is and is thus protected from the rabble of vendors, fortune tellers, booth keepers, Ioud-yoiced hawkers. sharp CTS itinerant bookmakers and public entertainers, to say nothing of tradespeople, clerks, laborers and oth- congregate at the Royal Ascot and Epson tracks. Democracy is mucn in evidence at Epson on Derby Day, and the beggar rubs elbows with the duke, but at Goodwood wealth and mo- bility retires into its shell of exclu- siveness and bids the rabble keep it's distance GoodWood is the last of the once numerous private race courses maintained at great expense by veal thy nobles for the entertainment of themselves and their friends. Good woods owner is the Duke of Rich mond, who has preserved the course in a condition of magnificent splendor There is palace for the entertain ment of the Dukes guests, hundreds of Inverted servants to provide for their comfort, stables for the horses that are much grander than anything the great majority of Englishmen have ever lived in,. and a picturesque en- vironment of aged trees. hardly, to be surpassed in all England King Ed ward. from his early manhood, was a guest at Goodwood House nearly every year, and it was expected that King George and Queen Mary will be among those present today For number of years both the King and Queen have attended the -Goodwood meet. Few Americans, however wealthy. have the attendance is practically confined to the British peerage and to visiting members of royal and noble houses of other countries.
The Bridgeport evening farmer., 1912-07-30
HOLE IN WALL
 IN POLICE CASE
PATROIIMAN REILLY CHARGES DEVELOP FEATURE THAT CAUSES COUNTY COMMIS- MISSION TO INVESTI-
 GATE.

New Haven, July 30.-Interesting developments are looked forward to, this afternoon, when the board of po- lice commissioners meets to hear the charges against Policeman Philip Reilly, patrolman in station 2, who is accused of drinking while on duty. Relllys case is one of the most un- usual to be brought before, the com on missioners in a long time. The charges allege that liquor shas been served from the McKenna saloon on Grand avenue through an aperture cut for that purpose and connected With the shoe shop of Benjamin Bern stein of 723 Grand avenue. The cli- max in the case was reached yester- day when the county commissioners, accompanied by Sergeant William G.. Doherty, quietly visited the shoe shop, to. make thorough inspection of the place. It is intimated that the county commissioners may decide to take some action in the case.
 The mystery of "the hole in the walP' is one that has puzzled the eff f1ciency committee for some time, it was learned yesterday. As a result of the charges brought against Po- Hceman Reilly, several other patrol men of the Grand avenue station are now under suspicion and the efficiency committee is led to believe that the practice of securing liquor in this way may nave been lndulged III py other officers.
 The county commissioners. who in- spected the wall in the shoe shop with Sergeant Doherty. found the apertupre closely boarded up, yester- day. The hole was cut into the wall, making direct connection between the saloon and the place occupied by the shoe dealer. According to the men who inspected the place the hole is about twelve inches square, large enough to allow a tall glass of bever- age to be passed through it.
 According to the authorities who have investigated the case, police of- fcers who frequented the shoe shop would walk quietly into the place and "order pair of shoes,'' the phrase constituting the pass word for cooling beverages According to the allega- tions. if an officer feared that he was being watched. a real pair of shoes were furnished him to try on.
The Bridgeport evening farmer., 1912-07-30
REV. DR. LINSLEY
 DECLINES ELECTION
WAS RECENTLY CHOSEN SUF- FRAGAN BISHOP OF DIOCESE
 OF CONNECTICUT.

Announcement was made yesterday that Rev. J. Chauncey Linsley Of Torrington, who was recently elected suffragan bishop of the Episcopal dio- cese of Hartford has declined the election. Although the hope is ex- pressed that Rev. Mr. -Linsley will re- consider the matter favorably it IS be- lieved that MT. Linsley will insist up- on his declination and that another election will have to be held.
 It is known that Rev. MT. L1nsley has been opposed to his election and among his parishioners in Torrlngton an effort was made to prevent his election because the Torrington par ishioners were loath to have MT. Lin5- ley go from that parish. In addition to that MT. Linsley's friends say be- cause of his extreme modesty he has felt that he could not undertake the labors imposed upon him as suffragan bishop.
 If MT. Lfnsley will not accept the matter will probably have to lay over for another year, when the bishop of the diocese Rev. Chauncey Brewster, D. D., will call another convention to choose a new suffragan bishop.
The Bridgeport evening farmer., 1912-07-30
STEP'NEY

Mrs. William Craft is entertaining her sister, Mrs Harriet Pigeon, of Boston, for few days.
 Mrs. Reuben Barrett and grand daughter, Miss Louise Barrett, who have visited at the homes of Mrs. Burr Hawley and Mrs. Emily D. Leavenworth. have returned to their home at Glenheliman-on-the
 MT. William Buddington of Strat- ford is spending two weeks vaca- tion with his aunt, Mrs. Moses Hull.
 It was decided by the Methodist and Baptist Sunday schools on Sunday to hold union picnic on the village park some time next week.
 Several military officers have been in this vicinity locating sites for be played about here in August Messrs. Birdsey sherman, Ormel Nor gan and Mrs. Abram Purdy have al- ready leased meadows 10 be used as camps and the officers are negotiat- ing for several more hereabouts.
 William J. Nichols, Perkins Nichols, Bertha Nichols and Irma Nichols have returned from trip to Niagara Falls and report very enjoyable time. They were accompanied on their trip by Mrs. Flora Lyon of Stratfield and Miss Elsie Nichols of New Milford.
 MT Charles Nichols of Danbury is guest of his sister, Mrs. stephen Hayes.
 Friends Of DE- George Smith are glad to see him out again after his recent illness.
 Mir Ernest Northrop of Stamford was a recent guest of his parents, Mr. and Mrs. Eugent Northrop.
 Mrs. Richard Frederick of Bridge port has been the guest of MT and Mrs Jerome Nichols for the past week.
 There has been some talk of a rail- road station at the Pepper street crossing, but as yet nothing definite has been decided.
 k Methodist mid-week- prayer meeting will be held on Wednesday evening at .7 30
The Bridgeport evening farmer., 1912-07-30
EASTON

t Rev. Arthur Locke occupied the pull pit at the Baptist Church on Sunday, after having been away for several
 Miss 1as Alice Osborne shsssirst has returned a to her home in Shelton, having spent the past week as guest of her cousin, Miss Edith Logan.
 The Congregational Sunday school will hold their picnic at Putnam Park on Wednesday of this week
 Mrs. Frank Edwards and daughter, Mabel, spent Friday as guests of Mrs Edwards mother, Mrs. Harry Hull, in Greens Farms. Miss Edwards re- mained for a few days visit 7e, Miss Lillian Krohmer is entertaining two friends at her home from out of town for a. few days.
 At the Baptist Church on Sunday morning the Sunday school voted to hold their annual picnic on the church lowing committee, Miss Minnie O. Sherwood, Mrs. Charles Everette, Messrs Willard S. Gillette, Dewitt ,Candee and Samuel Seeley, were ap- pointed to take charge of the picnic. If Wednesday proves stormy, the pic- mic will be held the first fair day.
 Mrs. Foredice of New Haven, and been spending a few days as guests of MT. and Mrs. Homer Logan, have returned to their homes.
 The Sport Hill baseball team played the Burns and Bassick shop team of Bridgeport, on the Hill diamond, Sat ,urday afternoon, the score resulting 26-9 in favor of the home team.
 Miss Esther Wakeman is at MT. and Mrs. Charles Lockwood's, caring for MT. Lockwood's mothe~ who f~ 'I
 Tn many friends of MT. and Mrs. Lester Sherwood of Spo. hi-- : pained to hear of the death of their infant daughter, which occurred on Friday morning.
 Mrs. Amelia Sherman is entertaining at her home for few days, Henry, Wakeman, of Akron, O.
 Leroy Light of Danbury is spending few days as guest of MT. aud Mrs. Ralph Rockwell, at Jump Hill.
 William l. Hanibridge of Danbury, has returned to his home, having spent a few days as guest of MT. and Mrs. Coleman T.. Rockwell.
The Bridgeport evening farmer., 1912-07-30
MONROE

Mrs. William Van Cook had as a guest last week a lady friend from West Farms. N. r., who is negotiat- ing to purchase the former Moss prop erty opposite the Blondel residence.
 Rev. and Mrs. Daniel w. Kurtz of Philadelphia have arrived at Hill Crest,'' MT. and Mrs. Albert Vince ler's residence for months stay.
 David Clark of the north side. just over the Trumbull line, last week had his kitchen garden badly despoiled by predatory deer.
 MT. and Mrs. w. F. Selleci1, return ed Saturday after over weeks round of visiting relatives. They journeyed no miles in a motor car aside from rides by train, team and trolley.
 Heny Renouf, who was born and bred under the English flag has it all framed up, that in tic coming war game the British will capture New York.
 A. W. French of the Center has been in Bridgeport this week arrang- ing for the war correspondent to make his home here as press head quarters. :
The Bridgeport evening farmer., 1912-07-30
CARS CROWDED.

During the rush for Sea Breeze Is- land, last night, of people attracted to the place by the German outing, running boards of the trolley cars were noticeably crowded The troll ley conductors pay little attention to the recent ruling of the Public Utili- ties Commission which prohibits pa irons from riding on the running boards.
The Bridgeport evening farmer., 1912-07-30
STEPS ON LAMP.

Peter Antony Aabani, a two-year-old babe, stepped on a broken lamp while playing in the yard of the family home, 621 Broad street.. yesterday, and inflicted a painful cut in the right heel. pr. w. H. Curley of the Elmer gency hospital took two stitches in the wound
The Bridgeport evening farmer., 1912-07-30

Danville, IlIs.-Harry Whitlock, former county treasurer, pleaded guilty to embezzlement and was fined $75,0 900 in monthly installments of $40. It will take 156 years and 3 months to pay 1t.
The Bridgeport evening farmer., 1912-07-30

the privileges generally accorded to married women would be extended to their single sisters, while men ana terms
The Bridgeport evening farmer., 1912-07-30
Before Taking Sale

of summer millinery, shirt waists, pet
 ticoats, linen coats, blazer coats and rain coats at. E. H. Dillon & Co.'S, 1105 Main ltreet.
The Bridgeport evening farmer., 1912-07-30
REILLY .FORGOT TO
 RETURN HILLS CHANCE

Former Shakes the Dust of Westport win HH's Ten and Watch-Post- master Harris Waiting For That Latest order From Wash
 fr1Rtou
The Bridgeport evening farmer., 1912-07-30

himself at Doeberitz, left the photo graph of three pretty girls in let ter, saying that his inability to decide which he loved best was the cause of his suicide
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1912-01-14
How the Frog Helped in Two Discoveries

the keys as to make shadow-pic-
ture OF the latter on the photo
graphic plates. II was at once OBJ.
yious that a new fact in physics
had been discovered. and thereupon
a series Of experiments was under
taken with objects " various kinds
placed on the tabletop under like
conditions.
Everything imaginable was tried.
One OF Professor ROentgen's assist
ants picked up a dead frog (which
had been used for some other labor.
atory work.. and put II in the place
ordinarily occupied by the bunch Of
keys, fresh photo plate. as usual.
reposing in the drawer beneath
The result was a revelation. for the
shadow picture made was not OF the
frog. but Of its skeleton.
From which fact. It was learned
that fies4 vas transparent to the
newly discovered rays. whereas
bones we're opaque to them.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1912-01-14
Sleep Badly 6N!4hty? Here's Sleep Making Machine

been known to have the same Ell.
feet.
In each of these cases, however,
the medium through which the ef'
feet is produced is the ear and the
auditory nerve. In the case OF the
new sleep-producing device. while
the sound Of flowing water is
partly instrumental, the result is
principally obtained through the
sensation OF touch-the rhymthic
action OF the water as 1t passes
across the forehead.
The .ew apparatus has been
found TO work successfully In many
obstinate cases Of chronic In
somnia, but II is not iniallible. In
deed some persons who tried It
have found that 1t tends TO keep
them awake In the majority Of
difficult cases and in practically
all of the mild ones. however. the
results have been most satisfac.
tory.
1t is particularly successful in
the case Of infants, II the ma
chine is generally adopted. the fine
art OF walking the floor" at night
with. a squealing infant may no
longer be the valuable acquisition
it is to the harassed father. Instead,
the aroused parent will simply at.
tsch the rubber pad to baby's fore
bead, turn on the water, and "lie
down to pleasant dreams" There
are great possibilities in the idea.
The machine has been used in the
sick room to cool the fevered brows
of the patients, ice water being used
instead Of the ordinary fluid.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1912-01-14

fon cloak, whose fiImy semistrans-
parency bears the light burden Of
wide bands Of silver lace, and Is all
draped up at either side into silver.
wrought ornaments.
Do you like the picture, II Is. l
think ! may say without vanity,
rather an "alluring" one, II so be
that the dress has the right wearer
young, fair and slight--though, Of
course, II would be obviously I'M
suited and unbecoming to any other.
Then, as Miss Hilda Moore-who
appears In the same PLAYS tall
and dark and strikingly handsome,
she has given me an opportunity to
display some of my bestowed ORR
entail schemes and. In particular. q
dress whose closely enwrapped folds
are almost suggestive OF mummy
draperies. But. then. after the fig.
ure has been most closely outlined,
right down to the slender ankles, |
have so entwined It that the soft
draperies spread outward at either
side to form. when the wearer is In
repose, sort OF base or pedestal
for the statuesque figure.
For example, In this particu.
lar dress. have used "wine-drege"
oharmeuse. and underlined II about
the feet with a beautiful but subdued
tone OF orange, while higher up
have outwardly adorned II with
broad landings OF dull gold lace.
though their presence can only be
Just guessed at occasionally, mas
much as they are hidden by a close.
ly enwrapped tunic Of dark ravens
wing blue marquisette. Starred
over Its double bordering Is a little
leaf-ltke device brofdered In gold
and white, and beyond this again
comes a band OF Oriental silk, which
blends purple and blue and rose and
gold.
Still some other colors, too,
there are In the swathed waistband
for this. while primarily OF the
purplfsh charmeuse Ia bordered with
two darlngiy different blues, Just
a narrow line OF green also showing
AeStAit hhhS lltH alutIt III ont Oh
those long. quill ornaments which
! love, Its gauzings OF blue-green
silk giving place quite soon to
tassle OF purple cord and pendant
pearls, while. finally, there are shin
ing strands OF purple and crystal
bugles. tipped with tiny balls OF
orange velvet. The corsage is OF
the kimono variety, its dark blue
marquisette yelling flesh pink chif.
fon. and Its cross-oyer folds edged
at either side with piping OF differ
emily shaded blue, only the left side
being further adorned with some OF
the gold broidery. This is a gown
which satisfies me, both as regards
color and contour. and | am thank
full to think that nowadays the gen.
eral public can be depended on to
appreciate effects which. not so
very long ago. they would have not
only failed to understand, but also
and acknowledgement.