The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1912-12-13
CHRISTMAS TRADE
SHOULD BE HEAVY
Palatka Merchants Have Made
Arrangements for Big
Business.

There are but few cities in the coun.
try the size of Palatka where the mer
chants show so much enterprise in the
matter of preparation for the Holiday
trade, or where greater variety of use.
ful and ornamental articles are on dis.
play for the Christmas buyer.
"How big is your town." asked the
News man of New England visitor in
the city last week. ''We have about
1000 people," replied he, "but we have
no such hotels or stores; our people do a
large part of their trading in neighbor,
ing cities, especially their Christmas
trading. Here | see your own mer,
chants prepare for the Holiday trade and
have as large and magnificent stocks
from which to make selections as do
our larger cities. Your stores are fine. "
This is one most important feature of
Palaika life that is not made enough Of,
though The News has long contended
that the Palatka market was the finest in
the State in many lines. More credit
should be given TO the enterprise OF our
merchants. The citizens of this city,
unlike those of the New England town
mentioned, are permitted to trade at
home because of this enterprise. They
have home market for not only all the
necessities but all the luxuries.
What delicatasSen store in all this
broad country has more tempting array
of table supplies than Gay Brothers.
And at this Christmas season they have
exceeded all former efforts 10 supply the
wants of home people.
In the hardware line no city in the
State can do more for you than can the
stores of the Kennerly Hardware Co.
and William Turnage. These stores
are filled with innumerable articles of
home value suitable for Christmas gifts.
The drug stores of the Ackerman-
Stewart Co. and ]. H. Haughton are
palaces. No more attractive stores of
The kind can be seen outside the great
centcrS OF population. In toilet articles
and novelties usually found in stores OF
this character, both are making displays
such as show them TO be alive 10 the Pa
latka taste for the artistic.
Take the l.. C. Stephens grocery Store
as another example of Palatka'S table
supply market and what do you find?
Simply everything TO be had in the big
gcst and best markets of the country.
In the matter of Christmas candies Pa
lalka has at least two stores which
would be a credit TO any city in the
country. l.. A. Smith isa confectioner
whose goods are known all over the
south. fIe makes the finest French
CONNECTIONS and his pound boxes of
chocolates and other bonbons, made in
his own shop under his personal super
vision are really superior TO that turned
out by the best and most noted New
York confectionerS. And the price per
pound is less. James c. Rays store is
also another store of the high class kind,
where the worlds best confeclions can
be had and where special preparation
has been made for the holiday trade.
A lady who visited in the north this
summer was telling of visit TO friend
who is milliner. "How does her
store compare with Miss Lucas establish
ment," the returned visitor was asked:
80, il isn't so large or as nice as Miss
Lucas store" was the reply, though
the city is even larger than Palatka and
her store is the leading millinery store
in the city," Miss Lucas store has
long enjoyed statewide reputation for
elegance and her Semiannual opening
events have attracted ladies from Jack
sonville and the other larger cities in
Florida. This year Miss Lucas has put
in line of Christmas novelties and
with the same display of taste she uses
in the selection of millinery goods.
The M. S. Brown clothing store is a
leader in the trade for men. Mr.. Brown
handles the celebrated Griffon make of
suits for men and boys and these are
tailor made. His shoe stock also en-
braces several of the best lines made in
this country; and this is true of hats.
He is a real leader too when ii comes TO
selecting gloves, neCkwear, undercloth-
ing, and other lines of haberdashery,
His Christmas display is beautiful.
Rowton'S toy emporium will always
be remembered has the children'S Santa
Claus headquarters, and his display this
year goes way ahead of all his previous
endeavors in this regard. Besides toys,
dolls, ETC., Mr.. Rowton carries mag
nificcnt line of leather goods, cut glass,
silverware, jewelry, pipes, etc. and his
display has SO crowded his big quarters
that he has to fill the sidewalk in order
TO display his goods properly. This is
store Palatka has long felt pride in.
The Fearnside Clothing Company'S
store has for years ranked as leader in
its line in Florida. In fact there be
those who say positively that it is the
Ieader. Certain ii is that there is moth
ing that goes 10 the making up OF a
mans apparel that can not be had in this
big store. All the great clothing manu-.
facturers of the country are anxious TO
see their lines on display at Fearnside's
and as a result he has only the best and
most approved makes. In elegance OF
surroundings in display artistic, there is
nothing in Florida that can come up to
FearnSide's; that much is conceded by
even the Jacksonville dealers.
For several years now Palatka has en-
loved the distinction that comes from
possession of a really metropolitan dry
goods and women'S QUILTING emporium.
| This is the store of the Earnest Com
pany. This big store has helped IFS full
share in making Palatka'S enviable repu-
tation as a trading center. Certainly
the ladies of Florida have shown their
appreciation, and the growth of the
business amply teStifieS TO this. This
big store occupies four store fronts and
has various apartments which cover the
entire field of lady'S wardrobe. The
ready.to. wear department with its beau
tifuliy designed and fashionably correct
dresses and suits would be pride TO
any city.
Out Lemon street at the corner of
Sixth is the big Yelverton furniture and
houseiurnishing store filled to the cell.
ing with every thing needed for the fur.
nishing OF palace or cottage. Mr.. Yel-
verton began on a small scale several
years ago, but is now with all progres,