The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1912-03-24
BOOST RICHMOND.
The HOW AND why
CONTINUED from First PnGel

continued from First PaEc.)
hody can sell man what he wants,
but it takes n live salesman 10 sell a
man something that he dos not want,
holds good in this day only for the
gold brick artist or falter at a fair
business policy founded upon that idea
is fatal to Legitimate trade. There is
no surer road to disaster. The Gus
toner who feels that he has cen
worstcd carries his crouch wherever he
goes. He never forgcts and never for
gives. The mamory of u lost dollar
eats like canker In his heart. You
know how 1t is. You have been
there yourself. Wnen you let u
buyer go from you feeling that
he has been euchred you have sent
out into the country herald of sus-
picion and dis;rust; YOU have set ur a
signal of danger; you have marked
Your house as a place of peril: you
have warned trade from your door.
You might as wisely nail the Yellow
nag of psstilence above your thrcsh-
hold. On the other hand. satisfied
buyer is the best of all advertisements.
He speaks from the heart with elo-
Qu=nce and enthusiasm that no paid
salesman can equal, or even initiate;
he shouts the glad tidings OF his bar
gain fro mthe housetops; nc awakens
new desires and creates new aecessi-
ties among the ncignbors; he stirs the
energy of his friends; he loosens up
their purscstrinGs; he sets fire 10 the
money in their wallets. Remember
than. o wise and prudent merchant.
that the buyer wants bargains; that
he wants just such treatment as YOU
yourself want when you go out to buy.
and that nothing less will satisfy him.
The future of every city depends In
large measure upon trade from CONT
guous territory. If this trade is go
Ing elsewhere you need To wake up.
It's no good knocking against mail or
der houses. Ii the farmer and tho
housewife can buy what they want
upon better terms and with more sat
lsfactory service elsewhere they viii
keep away from Richmond. Nouldn |
you?
The real trouble is not that Rich
mond is unable to supply this demand.
Eut there is strange lack OF appre-
citation OF our opportunities Hundreds
of thousands OF dollars are going out
OF Virginia annually from territory
which Richmond ought To supply. 1t
is literally true that Il stream of gold
Aows through our post-nilice onward 10
/ cities beyond our borders. We are
| blind to the rich horvcst which awaits
those who Will put forth their hands
to gather it. Men OF splendid enter
prise and high business courage have
built UP great manufacturing indus
tries here. They have extended the
market for their products throughout
the United States. and in some in
stances far beyond its limits.
! Richmond has great trade in to-
bocco products. in locomotives, In
baking powder. in meat Juice,
woodenware. in paper products. and In
nj har linz.
nality, enterprise, foresight and capa-
city of Richmond men. These men
have shown what can be done in man
ufacturing. They have been leaders
OF progress, the pioneers OF Richmond's
future greatness. the pathnnders OF
Industry. They have blazed the way
for mighty development In the years
20 come, ana the future is full OF gold
= en- promise for Richmond as great
turing centre But we should
not BIZ forgetful or neglcctful OF IN,
advantage 10 be derived from trad,
With the people OF our own state. and
especially from trade with those see
ttons lying within less than "A hun
d-cd miles OF U!chmosl.
oar farmers are now more prosper.
ous than at any time in the history o.
the state The growth OF their neces
sitics has been stupenduus In recent
years and their demands arc widen.
ing and expanding with ever accelerat,
ing speed But their ability to buy /:
EroWuS al Il pHcc that surpa sses the!
needs They are working as they new
or worked before, and to energy. in
dustrS and unc"asiug ,o:l they are add
ing thrift fu@ulity ana enterprise. An,
they nHNe their reward. they hav,
money IN their inside POI l:cts, and yea
~ year Tie tide Of the!r prosperit!