New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1912-10-29
LORD & TAYLOR TO MOVE
Will Build at Fifth Avenue,
18th to 39th Street.
TEN STORY STRUCTURE
Handsome New Home Will Be
Ready for Occupancy in
About a Year.

LORD a. Taylor is the latest or the well
known drygoods houses in this city to
join the northward drift OF trade. The
site on which the new home for the firm
will be erected occupies the block front
on Fifth avenue between 3Sth and 39th
streets, with the exception OF a plot 9.5x
100 feet, owned by the Dreicer estate. II
was leased from Frank V. and John II.
Burton for long term Of years.
The new building will be ten stories
above the street grade, with a basement
and sub-basement. 1t will be ready for
occupancy next fall or the early part OF
1914
Joseph r. Emery, president OF the firm
OF Lord & Taylor, I'm commenting on the
change, said yesterday:
Speculation has been rife ever since
the upward movement as to what Lord Il
Taylor would do and when they would
act Many wseacres shook their heads
In protest against the delay. We were not
unmindful OF the criticisms Of our deep
ly interested friends, and We were diligent
in our efforts to settle the question sat-
isfactorily to all and commensurate with
the continuation on q broad and dignihed
scale for the perpetuation Of the COM
mercial honor and standing OF Lord &
Taylor.
THE problem before us was to select a
site which would meet with the approval
OF the hosts OF friends, a selection when
they would consider the result OF wise
deliberation and in harmony with the
interests Of the public, for the last two
years we have diligently applied ourselves
70 the selling Of II. We have counted the
shoppers on the various avenues and in
tersections, we determined az far as pos
sible by actual count by which streets
our customers reached us; in fact. we
gave the question a most thorough and
exhaustive study from every phase.
Goodwin Starrett g. Van Week are the
architects. In speaking OF the proposed
building Mr.. StaTrett said:
THE store will contain many unusuaI
features and will be distinctive both as
TO arrangement and construction. one OF
the most striking OF these will be the
method OF handling shipping. All trucks
and delivery wagons will be taken d.
reo,ly into the basement, thereby doing
AWAY entirely with the usual congestion
~ traffic I'm the streets. new system
of handling packages has been deVisen
whereby delivery OF goods can be accom-
pIished In a fraction Of the time no" re-
quired.
"It Is the intention 20 construct the
buiIdIng entirely without the use OF l"-
eammable materials. Every known de-
It, Cor the prevention Of fire VIII be
Incorporated The arrangement ana ioca-
,,or ~ stsirways and fire exits have been
given specIal attention and will prove uh-
usra,Iv convenient and effective.
THE design OF the exterior Will be
,,.r,or Renaissance executed throughout
4, orari,. and limestone. The buildinS
will be ten stories high. with basement
and sub.baaement for power and service
There Will be entrances on the avenue
and on both streets, the main entrance
IT, y, tho avenue and carriage en-
,-once, especially designed, on SSth ana
goth streets.
,r,,o b,s,ory OF Lord e. Taylor dates
-, "a 1905. when the founders, ssmuei
ord and George Washington Taylor
.u.a an establishment at No. a Cath
arire street now Cohoi
on tho lower East Side" Mr.. Taylor was
IN. warden OF the Bridewell an INSTITUTION
that antedated the Tombs Prison ne
rece,ved a reward OF $4,000 for catching
the robber Of the Netherlands crown Jew
a.. 60 the story gees, which financed him
in his new enterprise.
n ,Sas the arm removed to a larger
buIId,ng I'm the same street, and In lsoS
oroncd n branch store at No. 25S to Zoi
Grand street. In 1872 the firm made i's
first move further north TO It's present
home. nj Broadway and 10Th street
The brokers in the transaction an
nounced yesterday were Albert b. Ash
fortb and Tucker. speyers & Co. together
with Pease a. Gilman and Joseph z. Day.
Mr. Ashforth has represented Lord q
Taylor on all previous occasions. Tucker
Speyers & Co have represented the Bur-
tons In a number OF transactions.