The evening world., 1912-11-15

I( HAD a talk with Judge
araney." volunteered Pot
ter. ''He tells mo that you
are newspaper man. Be-
- tween " We ought TO be
able to get out > very respectable
paper"
I'VE WILL" calmly announced Hollis:
and we'll get the arst Issue out satur-
day. Come In hero and wen talk about
t."
Re led the way to the front room aAd
seated himself at tho desk. motioning
Potter to another chair. Within the
next hour he knew all about the Kicker.
Il was a six-oolumn sheet OF four pages.
The first page was devoted TO local
news. The second carried ADVERTISE
nonts. exchange clippings. and two or
hree columns Of syndicate plate matter.
On the third page two columns were
evoted to editorials. one to advertise
nents. and three to local news In large
type. The fourth. and last page was
Oiled with more plate matter and .
liter of foreign" advertising'--patent-
,edicines. soaps. hair-dye. ..s
AT the first glance It appeared that
he paper must be paying proposition.
or there were - goodly proportion OF
advertisements. Yet Hollis had his sus-
'icions about the Advertisements.
When he had spoken TO Potter about
HON he discovered that quito q number
u them were what 10 known to tho craft
A. dead sds''--which meant Advertiae-
ncnts upon which payment had ceased
md which were carried either for the
purpose OF nlling up the paper or be-
cause II was found cheaper to run them
han to set type for the space which
sould be left by their absence.
We won't carry any dead ads!" an
bounced Hollis.
Several OF these are big merchants"
said Potter. pointing them out with inky
foTefnser: though the contracts have
run out the appearance of their ads
ENDS the Kicker "A certain moral sup
port-the little fellows don't know thai
hey are not paid Tor and 1t draws their
business"
we don't care for that kind Of bust
ness" smiled Hollis. "we're going to
get paid ads
II hope &c." hesitatingiy replied Pot
ter.
"of course you do" laughed Hollis;
4 but whether we get paid ads or not
this paper Is coming out regularly and
on time. Furthermore. we're going to
cut down on this plate stun; we don't
want a paper iilled with stale articles
| on snakes. antedated ocean disasters.
| Egyptian monoliths and the latest style
| In opera hats Wen MI the paper with
local news--we'll ginger things up a
little. You are pretty well acquainted
here-Ill leave the local items to you.
What town near here compares with
| Dry Bottom In size?"
! There's Lazette." returned Potter.
over In coifax County"
How far from here?"
| Eighty miles"
| Got a newspaper
| Yes. the Eagle.
| Bully! Step on the Eagles toes.
Make the Eagle scream. Get into AN
argument with II about something
anything. Tell Lazeb,e that as II town
rs forty miles behind Dry Bottom.
That VIII stir up public spirit and
boom our subscription list You see.
Potter, civic pride IL a big asset to a
newspaper. Wen start a row right or
the reel Furthermore. were going to
have some telegraph news. I'll make
arrangements for that to-day"
| Hollis's enthusiasm was infectious: n
Hash Of spirit lighted up fotter's eyes
as he rose from his chair. Pm going
to set up the head for the first page"
he said. Probably youll want a
slogan; that sort of thing Is the style
out here"
Wen have one" returned Hollis
srlskly, "Set this In triple leads: we
| Herald the Coming OF the Law. The
Kicker Is Here TO Stay""
Goods" declared Potter lie went
into the composing room and Hollis
saw his hne old head bent over type
| ease. Hollis turned to his desk.
lie sat there long. his tall. 1.-THE body
y slack. grim. serious lines In his lean
face He had thought Of his eenversar