Perth Amboy evening news., 1912-10-11
en- I'VE to housefurnishing goo(
china, crystal, art objects, etc.
THE NEW STORES POLICY.

en- over TO hOuSe1urnlShlng goodS
china, crystal, art objects, etc.
THE NEW STORES POLICY.
Greater Bamberger's will be new in
everything but the one thing and that
one thing is policy.
Bamberger' S and the Newark shop
ping public are as one huge family,
therefore the moving into the great
new building across the street will not
affect the stores attitude toward its
patrons.
MERCHANDISE.
Many stores entering a field of
broader endeavor such as the BAN
berger store is about to enter, would
consider it incumbent upon themselves
to lay in vast stocks of impractical
merchandise priced at impossible fig
ures.
The increased floor space renders it
possible for the new store to carry
more fine merchandise than it has been
able to carry heretofore, but fine mer-
chandise does not necessarily mean ex-
travagant merchandise :
1t Is the purpose of Greater BAN
berger to carry as good stocks and as
complete stocks as any store in the So
called Metropolitan district. These
stocks have been chosen, however, by
experts who know the Newark shop
ping public better than it knows itself.
The new store does not attempt to
impress, or rather awe you with
show purposes solely. 1t dies not
show you gown that you
would hesitate to wear; it does not
show you a rug that you would not ad-
mire for its beauty alone; it does not
show you a piece Of furniture that you
would not care to install in your home.
Newark has come into possession of
one Of the finest department stores in
the country, but that store will carry
the same good, reliable wares and sell
them at the same moderate percentage
Of profit as has always been the BAN
berger custom.
Bamberger's buyers and commission,
aires have visited practically every
Ian don the face Of the globe in quest
Of merchandise for the new store, but
each buyer and each commissionaire
was charged with specific instructions
to procure only such goods as would ap-
peal to a metropolitan community.
The merchandise of the new BAN
berger store will be above criticism.
REGARDING PRICES.
Better facilities, augmented selling
space and more scientific arrangement
Of departments will make for a general
increase in efficiency. Increased eff
fciency means greater sales and greater
sales mean lower prices. If a price're-
vision is made at all it will be a
"downward revision" as they say in
tariff parlance.
great store could deliberately "raise''
its prices. Competition is too strict a
taskmaster to permit Of such a thing
besides it would be al absolute insult
to the buying public. The new BAN.
berger store will not raise it's prices.
There will not be a dollars worth of
added expense in the new store that
added business will not more than take
care of.
Your dollars will buy the same one
hundred cents worth of value in the
new "White Store" hat they have al
ways bought in the old building. The
only difference will be your purchases
will be made in a great, big, light,
CHEEKY store, where pure air is allowed
to circulate-where everyone is happy,
healthy and contented.
VENTnATING SYSTEM.
The ventilating system, which has
been installed at the expense of much
money and great floor space, is regard
ed as one of the most elaborate of its
kind in existence. There will be 49,
100000 cubic feet of fresh air pumped
into the store. every hour The air
first passes through a heater, where it
attains temperature of so degrees. 1t
is then forced through a wall of run
ming water, where it is washed more
thoroughly than it would be by hard
shower. This process removes 9S per
cent Of the solid matter, making the air
in the store purer than the air outside.
The air is then drawn through an elm
inator, where every particle Of damp
ness is removed. From the eliminrfor,
the air goes to q rehsster, whers Is
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