The Yakima herald. [volume] (North Yakima, W.T. [Wash.]) 1889-1914, 1912-08-07
bad MEDICINE
SAY DEALERS
Fruit Offer by Richey & Cilber,
Co. Is Condemned by Others
as Poor Business
SAY ORDERS ARE CANCELLED
AS A DIRECT CONSEQUENCE
Unlimited Supply of Consignment
Peaches, Pears, ETC., as Prom
Used by Toppenish Firm Causes
Much Surprise


One explanation of the conslgn-
ment proposition in connection with
Yakima fruit this year reached the
city Saturday. 1t came in the form of
letter, sent out by the Richey &
Gilbert company. of Toppenish, and
sent back to this valley by a fruit
house in the east which reported that
in the face of such a proposition 1t
was useless to expect that any cash
buyer would attempt to do business
or that F. o. B., sales of any conse-
quence would be made. j. M Perry.
F. H. Gilbert and other dealers here,
and representatives Of eastern houses
located here, made the same state
ments, 1t was asserted that cancella-
tions had been received for as high
as ten carloads of fruit which had al
ready been sold for future delivery
and that the reason was that a prac-
tically unlimited offer of consignment
fruit has been made on any terms
suitable to the man at the other end.
What the Letter Says
The letter sent out by the Richey
& Gilbert company and calling forth
this criticism, is as follows:
Richey & Gilbert Company, Yakima
valley produce, hardware and i'm
plements. Toppenish, Wash, July
20, 1912. - 400, "a
Gentlemen: ts. ,aac ia .-f~
Owing to the excessively large crop
of Elberta peaches we will have this
season, we are endeavoring to extend
our outlet by shipping carloads direct
to the man who sells to the customer,
our contention being that in this way
we can cut down the oftentimes excess
sive profit of the commission man,
giving the consumer the fruit at a
less price and consequently increase
consumption.
You are probably familiar with the
manner in which shipments are made
to produce dealers; i. e., on the con-
signment basis. You will understand
that the commission man ordinarily
puts no money into the fruit, except
freight, but handles if for the account
of the shipper Your rating indicates
you are a reliable dealer, and entitled
to the same consideration in ship
ments as is usually given to the COM
mission man. We are therefore will
ing to ship you a car of peaches, or
as many cars as. you can handle and
sell at reasonable price, to handle
for your account.
Yakima Valley Peaches
If you are not familiar with Yakima
valley peaches you probably are IA
miliar with California peaches. Now
our peaches are far superior to Cal
ifornia peaches in flavor and size, and
equal them in color BY getting fruit
in carlots direct from the growers you
will receive it in much better condi-
ton. and can give your customers the
benefit of fresh fruit, handled only
| once, fruit that is not bruised and
fruit that IS in prime condition fol
table use or canning
Our peaches are packed 20 to q
pounds of peaches to the box, all Sc.
| lected. wrapped in paper, uniform
size and positively unequaled in flavor
| Do not he timid about handling c
car in a city the size of yours because
we have proven by experiment in nu.
merous cases that towns the same
size viii take one or two cars anc
oftentimes more, We have shipped
straight cars of peaches to towns with
less than 800 inhabitants with goot
results, having no losses, and have hat
a repetition of the order year aftel
year.
Other Side Advantages
Our customers report to us tina
the fact of their advertising carload.
OF peaches direct from the grower t,
their store is a great drawing card
not only for their fruit business, blu
for their other lines as we'll. The,
are therefore advertising, makins
money out of their fruit, and gettin,
considerable other business at thu
same time.
If 1t Is impossible to sell all of tn,
car in your town we can arrange I,
forward the balance of the car to an
other town. However, we anticipat.
no reason for doing this. You will
understand these peaches are al
shipped in iced cars, and if the bunk
ers are well filled on arrival of tn,
car, by keeping the car closed 70,
can hold them for three or four days
probably longer, without damage. TIL,
usual way, though, is to make a big
special peach day and unload few
of the peaches at your store fol
samples making deliveries direct from