The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1912-06-14
| INFLUENCE OF:
|R|PE FRUIT ON
he CITRUS FRUIT
| MARKET.
p. Burton, Florida Citrus
Exchange.


HHsarily a discussion of cause anC
ii as there is no effect without
atse. There is no subject in the
Ia of the citrus growers of Flor
Ioday so vital to the growers as
Influence of immature citrus
u in the markets of the country
4 effects directly the income Of
NJ citrus grower, not only in Flor
but in California.
"a growing of citrus fruits is one
Ia most fascinating. If properly
"A and marketed, there is no 9th,
fuit grown in this country that
d more handsomely, and the own
Ind handling of a citrus grove,
Il from its intrinsic value, is one
#appeals to the fancy. In con-
Hng the influence Of immature
"A on the citrus market, we must
n into account the fact that we
all human and are actuated pri-
IN by the same instincts. If we
Bring the matter home to our.
ii, consult our wives and fami-
1--we will find that any class of
/ or vegetables are bought and
Ia before the family for consump-
Fwith one idea alone in view
of presenting something that is
pnly pleasant to the eye, but pal
|e and wholesome. A well-ma-
highly .colored, bright Florida
be is very inviting to the eye
when eaten, very delicious to
palate. When once eaten, a de
BIS created for another. If they
kept continuously before the PEG.
Who buy oranges and eat them,
will be recommended by those
do eat them to others, and they
he an advertisement of them
Is for themselves. On the con
|, a green, unsightly, sour Flor
orange is repulsive to the eye,
Hing rather than attracting pur-
ers. 1t is generally known in
section of the United States that
'ge part of the Florida crop of
S fruits are russets. Prior to
New Year, there is a universal
nd for bright Florida oranges;
is and goldens are not desired.
brights are sold for the reason
they look good to eat; the rus,
and goldens are not desired, be
, they do not look to be good to
or to the great freeze of 1894,
la made her reputation for the
Ly of her fruits. There was very
of this fruit shipped out of the
that had not reached a suffi-
state of maturity to appeal not
to the eye, but to the palate.
! had been built up in this coun.
widespread and universal de,
for Florida oranges. Grapefruit
lot become a factor. The freeze
ebruary, 1895, practically wiped
he citrus industry in this state.
was a gradual increase from
to year, but the factors that had
engaged in marketing prior to
reeze, for lack of business, had
left the state or engaged in |
enterprises. A new set came |
prominence with the growth of |
ldustry, having at their hands, |
made, an insistent demand for |
Ia oranges, which was many |
in excess of the supply. Much |
is demand was from territory |
was not discriminating as to
y or maturity. They wanted a
for Christmas, and ear
This demand was taken care of |
Y by small shipments through
&press company, many of its
operating as the distributors.
limited quantity of fruit could
Ken care of in this way, and no
IS harm was done, as there was
lg to follow to feel the lief
AS the output increased in vol
and these small markets were
ed, others had to be found
OF these had forgotten about
a oranges and, when they be
0 buy, an effort was made to
all out of the state before the
Oh January, resulting in ship
OF immature fruits to most
'ts, a large number of which
buy but once, and the opinion
e prevalent that Florida could
good oranges no more. For a
y OF years in the territory west
tSburg, dealers had arrived at
and so expressed
ewes, that Florida oranges were
yer worth handling; that Flor
uld not produce a good orange,
formerly did. The shipments
zen, immature oranges out of
tate had been carried to such
TENT that this became a fixed
not only in the minds of the
> but of the consumers. The
ars that were bought by the
'alers were for the purpose of
IN between California valen-
pa naVels.- The statement was
ntly made by these wholesale
IeaIers that after they had dis.
q few cars of Florida or,
The demand was dead, and
'ould Shift from them to Cali
!, Jamaicas or Porto Ricos
mile CALIFORNIA; might not be
'eeter, they did have a better
ahce, were seedless, and they
'ot the despised Floridas. Prior
past season II was customary
'iuiers Of Florida oranges oper.
y this state to begin to move
y instances before the oranges
uiiy grown. A few early ship
would sell for fair prices, but
Y as the movement began in
the market would collapse.
ouid remain in that condition
HE in tha cao.a- IN,