davidaulloa/AmericanStories huggingface dataset:
Pioneer press. [volume] (Martinsburg, W. Va.) 1882-19??, 1912-02-24
LOGIC OF ADVERTISING.
Selling Cost Reduction and Per-
sonaI Selection Considered.
BY ALBION LEWiG HCLSCv.

When the cOlorcd business mon
or the country realize that ndvrr-
Using reduces the selling cost
Of any article il will not only
encourage moro TO go into bust
ness. but the companies that do
the advertising will find Il larger
margin OF profit 1t lhc end Of the
years business.
Advertising an article or
proposition is simply giving it 4
'pcrSonar' introduction to the
public, and the extent of this
acquaintance is the same as our
relationship with one another.
When We meet people day after
day and find them in q straight
forward, buSincSSlike attitude
we uncOnsciously form an Orin-
ion Of them which is inspired by
confidence.
When The public meets day aft
or day, week after week, the adj
vcrtiscment Of any company
written in an honest. convincing
manner it forms an opinion of
the merits of the company which
|, Is expressed in frequent orders
and continued patronage.
BY knowing an advertised ar
ticle the public saves time itself
; and the storss mAk~luickcr and
more frequent sale, because the
, buyer does not have to exam
! inc Il Number o. brands, but sim
ply asks for Jones or Smiths.
The same principle applies to
stores. People simply get the
habit Of shopping at stores that
) are truthfully advertised. There
fore the progressive merchant
: not only advcrtiScs his store, but
lie always keeps supply of adj
vertiScu. tradcmarkcd goods.
Pioneer press. [volume] (Martinsburg, W. Va.) 1882-19??, 1912-02-24
PRESCRIPTIONS CAREFULLY
COMPOUNDED.

In our presc-il lion work we use
the bostquality o! drugs and chemi-
cs'1 that We can obtain, taking great
care to 500 that every one is of stan
dard strength.
We use every possible arecaution
to :usure exactness and efficiency in
comoounding each prescription.
Oar prescription department ls
we'll equipped with modern facilities
for doing the most thorough high
quality prescription work.
Our prices tori putting up prescrip-
lions and household recipes vii all
ways be moderate.
GILBERT's PHARMACY
Pioneer press. [volume] (Martinsburg, W. Va.) 1882-19??, 1912-02-24
Race Prejudice Reaching Its Limit

When q person becomes so mean,
StOOpS so low in manhood and become;
SO caliouS ut heart a$ not to appreciate
the saving FROM drowning Of his own
rhlld because tho person who prevent
cd tie child from being swallowed
down by til" waves WAS 4 member Of
the c"lOred race. such Il person is {"
dire need Of the sympathy and pity OF
nll mankind The curse of race preiu-
dice IS rcnchinE its limit.
Pioneer press. [volume] (Martinsburg, W. Va.) 1882-19??, 1912-02-24

f"r ciesutpg, dNi0g ard piessirg
clothes, Mr.. @. Z. Cordper has one
O the best outfits and does the finest
guaranteed work Of any one in the
state. Place Of business, Wincbest.
g Ave, P. O 609,-Both Phones.
Pioneer press. [volume] (Martinsburg, W. Va.) 1882-19??, 1912-02-24

Wanted-Cosmopoli'an Magazine
requires the services OF represen.
ta,ivc in Martinsburg to look sitter
Subscription renewals and to extend
circulation by special methods which
have proved unusually successful.
salary and com mission. Previous
experience desirable but : seen
tai. Whole time or spare time. Ad-
dress, with ref reDces, n. G. Camp.
bell, Cosmopolitan Magazine, 1889
Broadway, New York City.
Pioneer press. [volume] (Martinsburg, W. Va.) 1882-19??, 1912-02-24
TO IT'S ADVERTISERS.

Vicwoa from thl atandpoiu,. 0.
news merit, circulation or advertising
power, The PIONEER PRESS
is the peer Of it's competitors and
stands forth SO brilliant example of
successful m ode1n newepspe? meth
DDS.
Pioneer press. [volume] (Martinsburg, W. Va.) 1882-19??, 1912-02-24
w He'll "
IS TIE ABOVE so?

BECAUSE itistbe pioneer of this
Becti"r in blazing the way for truth,
honesty, piety and frugaIity and all
other requisites that are necessary
for the making Of manly men and
wOmanly women Of nll races.
BECA USE it merits support and
gets it is proof positive that people
know q good thing when they see it.
BECAUS of its unique and
original qualities the PIONEER
PRESS has a noticeable exclusive
nose enjoyed by no other paper in
tna class wherein it circulates.
Pioneer press. [volume] (Martinsburg, W. Va.) 1882-19??, 1912-02-24
HENSEN TELLS OF
Trip TO the POLE.
Guest Of Society For Historical
Research In YOnkerS.
ATE Boiled DOG MANY TIMES

Man Who Accompanied Peary to the
Facts About the Arctic Reeions-Cii-
matte and Astronomical Incidents OF
the Voyage.
Pioneer press. [volume] (Martinsburg, W. Va.) 1882-19??, 1912-02-24
as PREMIUMS EREgt

- Return this Adv" and remit us 81 SS TIE &C.,
Price we make you on Boxes Of our and Toe d.
ASSORTED brands which We wan, TO introduce ou;eliw
to $1,000 new customers and We vii, send yon In
package s; & w. Mod. Double Action Nieksi PIs,%S
EehGe Revolver. worth 500: Stem Wind and Scs
God Plate Watch. value 81: Hollow C;ro.rd 80
Cutting Ringing s. eel Razor. priced So: Set tsI Tr;
SnveI,piatGd Tea Spoons worth 81 also u other F;y
Ee5t value Premiums which have not spoco ~
ton. worth from 10 TO 81 each prov;ds, @
.siH.t g p with order and allowus REFUNDY
!9o,'EI y you are not pleased with soo-ic Tx
adv "til not appear after u,e enroll so 6ro rn ne
cistordci = Give name of your Express OfEeo 80
d. of Montgomery. S"pfsss Co.,
''@'a&s, EAhDoH SALES CO., candos. NJ c., u.s.a,
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1912-11-09

such spirit of competition among
the farmers as to encourage the hope
that fair in 1919 could be made
to surpass all previous efforts, and
this hope was justified fby the q.
perience OF today. That this year
found 1t necessary to have dve extra
tents to accommodate exhibitors anc
to provide room for the other &C.
cessories Of the fair. and that the
new attractions far. exceeded any.
thing we had had before. He thank.
ed the women for the great aid they
had given in bringing about 4 sue
cessful termination Of the efforts
for 1912 fair.
Things began to take shape on the
fair grounds Tuesday. The day was
cloudy and occasional sprinkles gave
warning that rain might be expected
at any moment. Those who had ex-
hibits to make were hustlins to ret
them under cover and the decora-
tion Of booths were being hurried to
Z finish. Vaudeville, Madisonyille.
Abtta Springs and Slidcll were rep
resented by committees eager to have
their exhibits in order and to conn
pete in the excellent showing that
was encouraging the best efforts Of
al. The women were especially
active, as they always are on such
occasions, and some who were busy
decorating with canes and palmeh
and other green stuff, were proving
that they could handle hammer And
nails without the proverbial mashed
fingers. In fact. ali had the fair
fever and all were proud thst 81.
Tammany parish was getting ready
to show that she is not behind m
other parishes In the products Of her
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1912-11-09
namr nnl0laan
|U6U NEIUJVu
a,r,a,nnn 1r0r
/ Y Uu
rnnrannarnn
A Citizen of Covington Will
Organize a Company.
Object Being to Start a Cen
trail Mill for Grinding.
Farmers Will be Given OPP
portunity to Start.

A successful business and profess
sional man who has recently taken
up his residence In Covington, be
cause Of its well known healthfulness.
has been inquiring into the natural
resources and agricultural possibili-
ties Of the parish and has come to
the conclusion that there 10 splen-
did field here for 4 syrup factory.
!, Three OF our most substantial citi-
zens have become interested and are
and at . meeting to be called ct n
early date the details will be unfoldoa
to several progressive farmers. and
to one or two other citizens whose
co-operation It IL hoped to enlist.
The company will incorporate and
erect a cane syrup plant IN or near
ICovington. It will also acquire a1d
sell farm lands and cultivate ca1e.
but It is expected that the principal
supply Of cane will be purchased
from the many small farms adtaoont
to Covingtcn.
To encourage farmers to raise cans
the company will not only contract
to buy their entire supply, but will
advance them the money for plant
ing and cultiysting. and possibly buy
seed cane in car load lots and dis
tribute it among those Who wish 10
engage in the business OF planting, or
who wish to increase thay output.
It will also sell small cane farms o.
easy payments,
It is 1eured that Z handsome proft
will accrue 70 the company not only
| from the manufacture Of syrup, hut
also from the sale Of cane lands,
and from the interest ON loans 70
| farmers and the sale Of seed cane.
The syrup produced In the few
mills in the parish ujs OF excellent
favor, and the demand tor It .
unlimited, so that 4 market ct pront-
able rates is always assured.
Syrup making Is q favored In
dustry insofar that the grinding So
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1912-11-09

Weaver, with eight men aboard, was
rowed into West End. reaching there
shortly before 1 o'clock in the After
noon. bringing the nrst news Of the
accident.
Capt. Weaver, and the engineer
and fireman had remained on board
the Josie while the others went Tor
help. A tug with . barge in tow
passed within = mile Of the Josie
shortly after the boat sank, and a.
though the flag of distress was raised
and every effort Was made to At
tract its attention, the boat did not
change its course. The steAm1!
Fair Hope and the tug Magic OF The
Houlton Lumber Company wore ir
the vicinity when the Josie went
down, but were too far away to sec
the distress signals.
1t was nearly dusk before Capt
P. ]. McMahon's yacht, the Lurline.
was gotten under way from its Wcs'
End berth to 60 to the assistance
of Capt. Weaver and those with him
aboard the Josie. The tug Clara
Bell of the Jahncke Navigation Co
reached West End from Manchac
shortly after O'Clock, and Ernest
Lee Jahncke ordered the tug to pro-
ceed at once to the scene. Owing
to a misunderstanding OF the orders
however, the boat remained at he;
moorings. 1t will leave at daybreaF
this morning to take OF the captain
engineer and fireman, and to save
a. much Of the cargo as is possible
and to render any other assistance.
Automobiles Aboard.
The boat left West End yesterda,
mo, ming 1T $3.50 O'Clock heavily laden
with miscellaneous cargo, consisting
Of groceries, dry goods, corn and oats
plumbing supplies. door and window
| frames and large number OF eackt
ct -four. In the cargo were two
automobiles, which now are at the
| bottom Of the lake. One Of the auto
mobiles is Howard Watrous' "Hup-
mobile" which recently made rec
ord run from Detroit to New Orleans
overtaking the GMdden tourists en-
route, after leaving Detroit two days
behind them.
Mr.. Watrous shipped the auto
mobile to Covington and intended fol
lowing it in q few days to begin ar
overland run to Jacksonville, Fla
He was much put out when he heard
Of the loss OF the Josie at Local
hotel last night.
The other automobile belongs tc
Louis WehrN of Covington. 1t war
= new Buick car he had purchased
from a. local agent, and had never
been delivered.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1912-11-09

The Josie was due to leave New
Orleans Saturday night, but owing
to the unusually heavy freight at the
landing the boat was detairel over
night with the loading. which was
completed only 1T daylight. When
she left her New Basin berth the
boat was loaded to her capacity, and
when the lake was reached the Josie
encountered = heavy sea.
No reason could be assigned for
the sinking last night. The Josie
mad been docked and thorough,
overbauled three months ago, aEf
was believed in perfect trim. Capt
Weaver said last night that he was
unless the boat struck = log, or
sand bar, and Jared her caulking
loose.
Skipper in Pilot House.
Capt. Weaver, almost distracted by
the loss, remained in the pilot house
of the vessel throughout the morn
ing and evening. When efforts wert
i'made to persuade him to come ashore
in the lifeboat, he locked himself i,
the little compartment and resistef'
every entreaty of his son. Dudley
When nightfalf came he climbed tc
the roof Of the upper deck and SAT
silently gazing over the waters.
Tears were in the old gentleman 6
eyes, and he again refused to core
down from the spot where he de-
clared his whole fortune was, even
when the Lurline reached the scene
| It was only after much persuasion
by his friends that h. finally decided
to go aboard the yacht, and lie was
| brought into the city at 1880 lest
night.
Upon orders Of Ernest Lee Jahncke
the Clara Bell will leave for the
! wreck with barge at daylight tc
be placed ut Capt. Weaver's disposal
and divers will be engaged to save as
much Of the cargo as possible.
The value Of the cargo was rough.
! ly placed at $4,000 last night, an6
the loss was assigned chiefly to Gov
ington merchants. All Of the goods
we're being shipped I. o. b. New Or
| leans, and the losses to merchants
in Covington and way points will be
heavy.
! The Josie carried no insurance
She was built three years ago at .
! cost of $4,000, and was in splendid
| condition. The boat is 100 feet long
and 24-foot BEAM She has been en-
gagged in the lake trade between New
Orleans ana Covington. Madisonville
| Houltonville and way landings since
| her launching.
/ Twelve men comprise the crew:
Capt. H. T. G. Weaver and his son
! Dudley H., an engineer, fireman
a steward and helper and six deck
hands.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1912-11-09
NOW THIRD PARTY
'rogressiyes UenccfOrthi Dominant
Opponents of tho Dem.
0crAts.

New York, Nov. 6.-United States
enator Dixon, chairmsn of the Pro
gressive National Committee, gave
ut the following statement after
midnight At Progressive national
Headquarters:
'The election returns tonight
how that more than four million
oters have enlisted under the ban
ner of the Progressive Party. Tie:
have enlisted for war. Some OF ous
most enthusiastic leaders had hoped
that possibly this might have Beer
1860. 1t is evidently 1856. The
result of Tuesdays balloting makes
the Progressive, Party the domiaen'
|cpponent Of the Democratic Party
Today the old Republican Party be
comes 1.-The third party" in AIreri
can politics. The realignment of the
cters OF the nation has become ar
ccomplished fact. We are going
onward Immediately with our plans
Ito complete our organization Ct the
congressional election two Year,
from this time. have issued q
call for the national comp1ittee t.
mect at Chicago en- December 10
i've also hayes invited to this ME. ting
}all chairmen OF the State comm ittees
he Progressive candidates for Gov
rnor at Tuesdays election and other
Progressive leaders. We intend to
maintain 4 permanent headquarters
during the coming four years.
"The fight to drive special privil
eyes from American politics has jus
lbegun."
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1912-11-09
HOODLUNfs WORK.

Franklinton, Nov. As seqne'
to the fusilade OF unknown parties
returned from the circus Sunday
night bullet went through a win low
and pierced a mattress in the home
OF T. J. Hood, on which Mrs. HOOD
was sleeping. None Of the occupants
Of the house, however, were injured.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1912-11-09
THE JOSIE
GOES DOWN
IN THE LAKE
Sinks in Fifteen Feet Water
Five Miles of West End.
Pilot House Out of Water
Leaves Place of Refuge.
No Insurance on Boat or
Cargo. Loss Heavy.
Not Yet Known What Was
Cause of the Accident.
:
Not Yet Known What Was
Cause of the Accident.
Truth is stronger than fiction.

Truth Is stronger than fiction.
The book of dreams will tell you
that many times visions of dire dis
aster are often only tokens of some
| pleasing Occurrance that will give
you happiness, while the doctor will
shrug his shoulders and admonish
you that you can expect nothing else.
But then again there comes to ones
notice, occasionally, instances where
dreams have an independence Of
their own and are bound neither by
the oracular Interpretation Of the
dream books nor the scientific dag
nosis of the physician. Numerous
instances of absolute correctness Of
dreams were brought to light during
tho civil war, in which battle fields
were mirrored on the minds and pic
tured wounds thrown on tho fllm
that travelled miles in seconds, and
threw into the arms of loving moth
ers the cold forms of heroes to sac
rificial duty. So there must be
dreams and dreams-some Of the
dream books kind, some Of the ply
sician's kind, and some Of the truth
full kind, with the warning that seems
to come from q mysterious source
that is incomprehensible.
Coincident with the many dreams
that have pictured the truth. the
recent sinking OF the steamer Josie
brings to notice q dream Of Mr.. H.
A. Mortee, of Covington. who was
acting assistant purser Of the Josie
on her trip week ago, supplemented
by a dream Captain Weaver had on
that trip. Mr.. Mortee says that the
Captain had dozed of while sitting
in a chair, and as he passed by hin,
the Captain awoke. He beckoned
to Mr.. Mortee to come to him
''Mortee," he said, II have just had
q peculiar dream. dreamed that
the Josie had gone to the bottom
Mr.. Mortee said the dream was in
significant to him and he paid nc
further attention to it. On the trir
in which the Josie went down. Mr..
Dudley Weaver had asked him to 60
on duty again, but being threatened
with rheumatism he was afraid tc
risk it, and so stayed at home. Fri
day night he dreamed that the JOSH
went down five miles from West End.
and the next morning he related hif
dream to Mr.. Bertrand Labat. Mon
day mornings Times-Democrat had
a full account of the sinking of the
vessel, Just as it is printed below:
The following is partiei list Of
the loss by merchants. and there
were good many small losses among
individuals. There does not seem tt
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1912-11-09
WANTS BASKET BALL GAMES.

The Round Ups" would like to
get q game with Covington high
school, st. Paul's College SlIdcll or
other teams In st. Tammany The
lineup Of the Round Ups" is r.
Client, I; b. NcArdle. I; A. Cor1sf1,
&; N. McE1ardy. 8; p Kelly. c: r.
Laws, sub.
For games write N. McHardy,
Mgr, 404 Perrin Bldg, New Orleans.
La.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1912-11-09

Continued on page 81
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1912-11-09
STOPS pAlN-HEALs WOUNDS.

Royaline OIL is good pain medi-
cine as well as good antiseptic.
Its greater strength gives it greater
J power to ease pain, inside or outside.
man or beast; also makes 1t go fur
ther, and therefore give larger value
for the money. Pleasant. clean safe.
1Oc, Csc, soc. Money back II not
natisfActory.
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1912-11-09

ut is a pleasure to tell you that
Chamberlain's Cough Remedy is the
best cough medicine have ever
used," writes Mrs. Hugh Campbell.
Of Lavonia Ga. 81 have used it with
Ill my children and the results have
been highly satisfactory" For sale
nv all dealers
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1912-11-09

New Orleans, Nov. dudley II.
Weaver, son of Capt. Henry T. G.
Weaver, Ford Pike, engineer, and six
drowning when the steamer Josie
sank in Lake Ponchartrain, five miles
off from West End, yesterday morn
ing at II O'Clock.
Shortly after leaving West End
On her trip to Covington. Madison
vile and Houltonville, members ot
the crew noticed that the Josie was
listing to starboard, and young Weav.
er and the six negroes were sent be-
low to shift the cargo. While they
were engaged in this work the boat
violently careened, and at the same
time the rush of water was heard
forward over the lower deck. Young
Weaver scrambled up to the engine
room, into which the water was al.
| ready encroaching, and from there te
! the upper deck. The engineer had
| preceded him. In the meanwhile the
negroes had reached the upper dech
| and were jumping overheard into
| the lake. Had they remained below
a moment longer they would have
been caught like rats In . trap.
Life Boats Lowered.
Life boats hastily were lowered
| from the upper deck and the mer
were picked up in the water around
the sinking packet. It seemed for Z
time that the Josie would capsize
but the boat soon sank, with pilo'
house and part Of the upper deck
showing, in fifteen feet OF water. IL
the pilot house, Capt Weaver, hi.
son Dudley, Engineer Pike, and the
negro crew took refuge.
A life boat. in charge of Dudley
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1912-11-09
SUGGESTIVE QUESTIONS

SUGGESTIVE QUESTIONS
November II, 1912.
The Great Question. Mark viii:
27-ix:1.
| Golden Text-Thou art Christ, the
Son Of the living God. Matt. xvi: :16.
l. Verse 27-Where was Caesa-
rea Philippi situated, and what class
of people were its Inhabitants?
2. Why did Jesus want to know
who the people said he was?
3. Is it right or wrong. and why.
for us to be anxious about what the
people say about US?
4. Verse 2S-Why did the peo-
pie think Jesus was either john
Elijah or one Of the prophets? (See
Matt. xiv:2.)
5. In view OF the fact that prior
to this they had been saying he was
the Christ, why were they not now
saying so? (See John i:41; V:42;
Mark iii:11, IL; v:7.)
.. why ulO AOI 1CO0D kN0AASAJ
declare himself as the Christ and
why did he refuse to let them make
him king? (See John vi:15.)
Z. II Jesus at this time was not
fulfilling the national expectations OF
the people concerning the Messiah.
what effec would that have upon the
opinions the people had of him?
g.. Verse 20-What evidence have
Ne to-day that Jesus II the Christ
Of God? This IL one Of the ques-
lions which may he answered in writ
ing by members Of the club.)
8. How did Peter know that Jesus
was Christ! (See Matt. xvi: 1910
10. Peter and the other apostles
had known before that Jesus was
Christ, but how does his declaration
here differ from his former belief?
St. Tammany farmer. [volume] (Covington, La.) 1874-current, 1912-11-09
4&$&$&$&$f7&$R@ R9&3&& - - 3&3k3&7&3
INTERNATIONAL NEWSPAPER
BIBLE STUDY CLUB QUESTIONS
Copyrighted by Rev. D. ST. Iinsoott D. D.
PRIVILEGE OF USE PURCHASED BY THE ST. TAMmANY FARMER

(See Matt. xiv:33: ix:27: xii:23.)
IL. There is belief and belief.
but what is the only way to reach
the supreme conviction that Jesus i.
the Christ? (See Cor. xii:3.)
IL. Verse 30-Why, seeing Jesu:
came to earth as the Christ, did he
forbid them to make that fact
known:
13. Verse 31-When we arc
thwarted in doing our work in the
best way. the way in which we had
planned, what should we then da
and why?
II. Would Christ have preferred
that hey had accepted him as their
Savior rather than rejecting him?
Is. Was it Gods original pur-
pose, or not. and why, that the Jews
should reject and cruelty Jesus?
16. Verses 3z-33-Wherein cen
sisted Peters folly in differing with
Jesus?.
II. II Jesus at this tiae hae
adopted Peters view what would they
have led him to do?
IS. Verses 34-35-WhY is :. that
no man can be follower Ct Jesus
without self denial and suffering?
10. What is the nature of the
self denial and the suffering which
ali Christians must endure?
20. Verses 36-37-What is the
most priceless possession man has?
FL. To what extent Of loss ehoulG
man go If essential to the salvation
Of his soul!
-. II q millionaire dies without
salvation and . poor man dies trust,
ing in Christ what will be the differ
ence in their wealth in eternity?
%. Verse 3S-What is it to be
blamed Of Christ aad what will Il
be to be rejected by him?
"a. ix:1-How did some Of these
that stood there witness 1.-The king
dom Of God come with power?
Lesson for Sunday, November -.
1912: The TransGguartion. Mark
ix:2-1S.