Holbrook argus., 1912-06-04

good will and you must conclude that cities also must be made to appeal to the women of the home.
 A current magazine has the adver- tisement of a motor car, the features of the advertisement are in the fol- lowing words: Physical comfort af- forded by resilient springs. luxurious upholstery and rich apointments New devices increase comfort, con- venience and safety" Note that eff cient mechanism is taken for granted. economy in operation is implied.
 Cities appeal to the individual just as they offer these very things The question is, what does your city pre- sent in physical comfort, convenience, safety and artistic surroundings?
 The best advertised cities in the United States are not the ones who exploit their commercial advantages most widely, not the cities with the cheapest fuel, the most railroads, the lowest freight rates; the cities that are home cities, beautiful cities, well planted cities, are advertised by their loving friends.
 In Detroit where life is worth liv- ing" we See the most conspicuous ex- ample;- it Is not only a slogan, it is a fact. If you have been there but once you will always be impressed with the most powerful of municipal advertisements, namely, the appear ance of the city itself. Broad, we'll kept streets, parks, playgrounds, river front, delight the eye, charm your senses, and you say these people are not only prosperous, they are happy,
 The desirable type of citizen to at tract Is not the mere money-maker A city Is never built by the men who only strive to take all they can from a city and give nothing back. If your city has wonderful fortune-makine possibilities and attracts men for that alone, they will be citizens only until their fortunes are made; then they hie themselves to cities where they car enjoy the spending of the wealth they have wrested from you. Where does | your erstwhile citizen go? To Paris Berlin, Washington, Detroit, Los An geles, at least somewhere where hs can be proud of the attractiveness o the home city he has chosen.
 | Some cities are already awakening to the power of the park and the play ground as municipal advertisements Burnham gave Chicago a glimpse o its future possibilities and Chicagoan. are now forgetting their former pride in their packing houses and exploit ing their beauty spots. Since Kess Ter builded the boulevards for Kansas City, she has grown marvelously raised the type of her citizenship an( progressing commercially and indus trial has outstripped her sister cit les of the middle west, just in propor tion to the amount of time, energ, and money she has spent in civic at tractiveness.
 What is being done in Dallas is pur posely omitted in detail. It should be said, however, that from her effor for civic attractiveness, Dallas Is re ceiving more favorable advertisin, than ever in her history. She is chal lenging the attention of the world b! her work for civic beauty. Under thi direction of Kessler, Dallas is apply ing the surgical knife to the diseased physical tissues and correcting the de formities in her anatomy. Dallas i bettering her housing conditions fo her laboring people; is promoting civ ic centers; establishing public com fort stations; building a comprehen sive system of parks and boulevards and installing decorative lighting sys tems
 The day of the commercial booste and the industrial advertisement o cities is passing. Factories are not t, be plucked up by the roots and trans planted bodily. The advanced schoo of municipal science says, Clean you house before inviting your guests Make your city the most attractive il which to live, It will advertise itsel and commercial prosperity will fol | low