The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1912-04-28

When Selecting Motor Car?
HAVING ASCERTArNED these THING, ~. would
proceed to the still important points in the selection
OF our automobile We would ask list of owners in
and friends of our friends. And we would see them ali
personally Ask about the car; how it performed ON the
different kinds of roads and In varying weather Ask
about its power and dependabiity And finally, we
carefully ae to the treatment accorded each
customer by the manufacturer his agent.
SPEAKING OF AGENTS: dealer il the better ter,nA
we would go further and ask whether back of the local
dealer was q branch merely jobber. jobber, YOU
know handles certain product this season This season
Vet ehatf Next season he may, and probably will
be handling competing car It will be necessary-or
ne will think SOTO knock" the one he is selling now
And the easiest way to do that to neglect It and
its buyer.
ONE OBSERVATION-DISCLOSURES to be exact-have
thnty-six branch houses located in many important
well the U. S. (There we 90 apaini constantlv
Ieverdng to ourselves And when trying so hard
to be impartial, tooD
NOW WE HAVE ELIMINATED ALL but three or four
cars from further consideration We are speaking
now OF cars in the prce-cass of Flanders "2O" and
EMF 80" which Is to say. selling from $1,000
down to $500.
PRICE OF FLANDERS s20' Is $500 at the factory and
OF course there is other at lower at that
pIlce that compares with this wonderful all And
Is damned by all dealers selling cars up to $1,000 In
9sher words h, it is their strongest competitor, just
FLANDERS 20 ia the bce of dealers who have 5000
and $1,000 to sell and who have argue that they
are just good as Flanders "2o.'
THAT REMINDS US. Recently we heard of two in.
genious to make the rival dealer tell between the
lines as 1t were, which he really considered best
Here they
ONE RESOURCEFUL BUYER made it practice TO
watch, while he talked with the dealers and SEQ
which car they all knocked He the first they
attack is invariably the that pushes them hardest
m competition. He bought an EMF $50" Out of
course, that Is aside from the story.)
THE OTHER, A PSYCHOLOGIST adopted this nIan.
he look Of theh beet
IN the word-to avoid argument with the salesman.
Then he asked which the salesman considered next
HE BOUGHT FLANDERS es2o"-1,ow this isn't ,,,e,,
dice It is fact.
WELL. WHAT HAVE WE LEFT after eliminating the
that cannot up the standards we have
setstandards which the only safe which to
base purchase that involves money and means
much in pleasure, the does the
of an automobile.
WE HAVE STUDEBAKER CARS-Flanders 5000, and
EMF $50" each in its distinct class. And we
have only these becausebecause in addition to PASSING
tests enumerated with 100 per cent to their cret
they that additional advantage which no other
cars enoyhey are backed by the and the reputa
ton of Studebakers.
WE HOPE WE HAVE HELPED YOU to select the right
The that will give you most for your money
in the first place and che most service and satisfaction
the least cost afterwards If apply all the we
have suggested your decision will be the ours
Studebaker "2o "so'-according to your needs and
your means.
JUST A WORD ABOUT DELIVERIES. We receive
many letters from good friends In about this vein:
would order Flanders go" but competitors tell me
you heavily oversold may get it till July.
Tell me the real situation" Here's reply:
WE WARNED YOU in last ad that tardy buyers
would undoubtedly be disappointed We cannot alter
that now Tried to get ahead of orders in April but
bad the weather only managed to keep abreast
Can't hope do in May But that doesn't affect
buyers who alert to the condition. Only the tardy
will get left You get car-if you hurry. See
your local dealer to-day and he most likely fix you
up early delivery And you doubt his promise
tuat drop line to at the factory and will tell you
whether he positively guarantee you the
date he says Nine times of he Is telling you
trlth-thats the kind Of dealers have mostly. But
don't delay.
~r-r~ Rr