davidaulloa/AmericanStories huggingface dataset:
The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1912-03-05

County Auditor Young announced
Saturday morning that the, money is
now ready for distribution for the
township, corporation and school
funds. AS yet some of the townships
have filed to certify the corrected list
of persons eligible to draw this money.
Criminal Court Monday
Next week will be devoted to the
trials of criminal cases in the court
of common pleas of Knox county. The
cases assigned for Monday are those
of Daniel r. Cooper, charged with non
support and Ida Critchfield, charged
with concealing and dIsposing of mort
gagged property.
The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1912-03-05
JOHN c. EARLEYwIfgE,
Jackson townshiB,
THOMAS SOLOMON PARKER.
Butler township.

Please announce that I am a candt,
date for nomination for my second
term as Commissioner, subject TO the
decision of the Democratic electors
at the, primaries Tuesday, May III.
The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1912-09-11

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The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1912-09-11

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The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1912-09-11

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The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1912-09-11

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49,
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21

Mr.. William A. Radford will answer
questions and give advice FREE OF
COST on all subjects pertaining to the
subject of building. for the readers Of this
paper. On account of his wide experience
as Editor Author and Manufacturer. he
IS. without doubt, the highest authority
on all these subjects. Address all inquiries
to william A. Radford, No. 17S West
Jackson boulevard. Chicago, ILL.,. and only
enclose two-cent stamp for reply.
A severely plain, square-built little
house that looks very neat when fin
ished. may be built after the design
here shown. This house is built on
the new stucco plaster plan. that has
come into use so much during the last
few years The invention of expand
ed metal lath is responsible for this
manner Of enclosing a house in NOR
tar. There Is something about the
connection between cement, stucco
mortar, and expanded lath that just
seems to meet the requirements of a
good outside building covering to take
the place of wooden siding.
For 200 years, both In Germany and
In England. builders have tried cover
ing houses with some kind OF plastic
material that can be easily and quick
ly put on, and that will harden with
age. In England it was called rough
cast" but it might have been just as
disappointing under some other name.
Some Of those old buildings did good
service, but the most of them fell early
into decay because the rough-cast
plaster got into the habit of falling off
in patches. 1t is doubtful II anything
in the building line ever looked worse
than plaster house with zigzag
openings here and there showing the
ribs of wooden lath that were never in
tended to be exhibited to the public.
For some reason, lime mortar, no
matter how carefully mixed or how
well put on, could never be induced
to hang fast to wooden lath year after
year when exposed to the changes in
temperature and outside moisture But
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21

with our present knowledge Of how to
mix cement with lime, sand, and ag-
gregate, and to spread the proper
thickness on metal lath that is firmly
fastened to the boarding, we have sue
ceeded in providing a substitute for
the old-time rough-cast and the long
honored clapboard with a material that
is much superior to one and cheaper
than the other
One great advantage in the stucco
finish is that you can color the NOR
tar, and this saves painting. 1t is
short job to point the window castings,
cornice, and outside porch steps and
veranda floors when they get dingy.
and you can afford to do it every two
or three years; but when you have the
whole outside surface to go over with
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21
USE THE MODERN METHODS
Process of Manufacturing "Old Shelf
field Plate" Has Been Brought
Up to Date.

"Old Sheffield plate" is not manu-
factured in England at the present
time: at least not the real old article
In the real old way. The method for
merly used was to braze or weld
thin sheet of silver on either side of
thicker sheet Of copper, and then
to roll this combined metal to a sheet
of the thickness required, which
would result in sheet of copper coat
ed on both sides with an actual sur
face of silver.
The process Of electroplating Is
much cheaper and quicker and has
superseded the old method to such an
extent that articles manufactured by
the old process would now cost quite
as much as the same articles in
sterling silver. In some parts OF
England. the United States consul at
Sheffield says in Consular and Trade
Reports, unscrupulous manufacturers
do not hesitate to produce copies of
old patterns by the electroplating
process and then palm them off on
unsuspecting purchasers as genuine.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21

kindred line of goods TO that pur-
chased. In fact, 1t is better II It
dcAs not If woman buys pair Of
shears and finds wrapped up with
them the advertisement of some other
kind of shears the advertisement Is
surely wasted. But II 1t tells all
about some kind of kitchen ware, or
about some household labor-saving de-
vice, she will Immediately be inter
ested.
A general announcement Is prac-
tically of no more value than plain
piece of paper. The customer knows
all about the store and what 1t sells
from actual experience. She does not
know all about the different special
ties the store carries, however. or ad-
vertising would not be worth dime.
The advertisement sent out In the
package should make Specific
offer" Of some particular article at
a particular price. The price need
not be specially low one. but it
must be fair one. In the price
largely lies the value of the package
insert as a means Of business bring
ing. How much?" is the first ques-
ton asked. answer it at the earliest
opportunity.
The shape of the parcel and the
manner in which 1t is done up is of
vast Importance. Neatness and
strength should characterize every
package sent out. If customer pur-
chases a dipper and careless clerk
wraps 1t up so that half of 1t is ex-
posed to public view the customer
will not be particularly well pleased
with the stores service, no matter
how much she thinks Of the wares
sold. Neither will she be likely to re-
turn again If she finds her package
has lost half its wrapper before she
gets home.
The merchant should instruct ev-
ory one of his clerks to take time
| enough to wrap every parcel so, that
| no one will be ashamed to be seen in
it's company.
Pay strict attention to the package
and satisfactory return is sure to
be the result There Is advertising
opportunity in the package.-Fron N
| Cream City Ware Champion.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21
If this package Is lost finder will
please retarn 1t to
BROWN BROS, SH0EMEN,
1863 Main St., jackson

This has merit Of originality and is
in itself a source of advertising for
this firm. Any merchant in any line
can use this idea on his smaller par
cells if 1t Is not SO feasible on his
larger ones
Every merchant has at hand
means of advertising to his own Sc
lect list of customers by means Of
his packages. Some merchants spend
large sums Of money in newspaper ad-
vertising and neglect the package al
together. The advertisement sent out
with the package has many advant-
ages over the newspaper advertise
ment but cannot be expected to take
it's place.
The advertisement sent out with
the package reaches customer OF the
store. 1t Is read. usually, at time
when the customer Is more or less
pleased with a purchase just made at
the store of the advertiser. The
customer Is predisposed to favor the
store that has just given satisfactory
evidence of it's efficiency.
II merchant did nothing more
than have a Thank you" card insert
ed in every bundle 1t would mean a
great deal to him, An Ohio merchant
uses one that reads:
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21
ADVERTISING
OPPORTUNITY
IN The PACKAGE
BY A. e. Ed gar.

The millions of parcels that are
sent out from the retail stores in the
United States offer splendid oppor-
tunity for advertising that Is almost
entirely neglected.
The tendency of modern times Is
to use plain paper for wrapping pack
ages. This is a great Improvement
over the old-fashioned method Of hav-
ing a broadside advertisement print
ted with poor. blotchy ink on the pa
per. This was Objectionable in many
ways and has generally been super
seded by perfectly plain paper or by
paper having modest card printed
in unostentatious type.
A shoe firm not long ago adopted
very good idea. They had a small
card printed on the paper in such
position that it would come at one
side of the package. 1t read:
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21
WHY THE CIRCUS WENT BROKE
Placed lts<FaIth In HandbiII and Bill
board Advertising Instead of
Newspapers.

John F. Robinson. founder Of Rob-
inson's circus, made a voluntary as
signment in bankruptcy the other day
Liabilities and assets are listed as "un-
known"
Litigation and pressure Of credit
ors were given as the causes OF the
assignment. Men who know the
history Of the Robinson circus can
tell a different story. Litigation and
pressure of creditors were but after
effects. Robinson's circus has gone
on the rocks because it didn't know
how to advertise. 1t used the bill
boards and thought 1t had appealed to
the last court Of advertising resort.
1t placed advertisements of negligible
value in country weeklies and small
town dailies, but the placing Of this
business was always an apparent after
thought Seemingly, the owners OF
this circus never realized that news
paper advertising could sell just as
many circus tickets as it does gingham
remnants and women's shirt waist pat
terms.
There's the reason Robinson's cir
Gus went wrong in business way. II
the circus had put Its advertising ap-
preparation in the newspapers the
wolf pack of creditors would have
been kept at long distance.
Results produced by advertising are
no longer theoretical. H. H. Tam
men. part proprietor of the Kansas
City Post and Denver Post is the prin-
cipal owner Of the Sells-Floto circus.
Floto, by the way, is the sporting ed
itor Of the two Tammen-Bonfils pa
pers. and knows how to get quick ac-
ton from newspaper publicity
The Sells-Floto circus recently end.
ed a seasons engagement in Pacific
coast cities, where it spent all Of a
$4,000 appropriation in the advertis-
ing columns of the newspapers. The
circus played to capacity business all
season and broke all records for for
mer years.
Billboards didn't do this. Handbills
had no part in it. The big parade and
the steam piano had little or nothing
to do with it.
Newspaper advertising did 1t. And
it did it because it is the one attention
compelling. result-producing method of
selling either an article or an amuse-
ment to the public with the money
to buy it.-Fourth Estate.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21

heavy and solid. You don't want any
thin, flimsy-looking porch columns or
rails built in this way, for they are
sure to prove disappointing: and the
material is cheap enough to use in
prodigal manner. You don't measure
it By the square foot and pay for 1t
at the rate Of $40 or $50 per thousand:
but you Just cart It to the job by the
wagon load, mix 1t up In quantity. and
spread it on until you get enough.
You don't feed the expense the same
when you do 1t yourself, although
builders declare they can build wood
en- house almost as cheap as one cover
ed with stucco This Is partly due,to
custom. Carpenters can work to ad-
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21

the side of house, and you know 1t
Is difficult to teach new tricks to old
dogs. The saw and ak don't work to
advantage in the same way, but build
ers are learning. In the meantime,
few who have mastered the art of
building light frame house and COW
ering it with stucco plaster are do
ing good work and making money.
This house is a popular sze, "a
feet in width by 32 feet inches in
depth, exclusive OF the front porch. 1t
is full two stories in height, and can
be built under favorable circumstances
for $4,000 to $4,000.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21

A very pretty pincushion is shown
in the accompanying sketch, made In
quite novel fashion. 1t is square in
shape, and the surface of the cover
Is composed of a number Of small
rounds of soft silk. arranged In two
contrasting colors. such. for instance.
as pale pink and green.
To prepare each of these rounds OF
silk, piece of thin cardboard should
be taken, the size of shilling. and
laid upon a piece of silk which should
be cut about half an inch larger
han the cardboard. The silk Is tEen
drawn up closely In the middle until
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21

a paint brush, you hesitate until the
house looks positively shabby before
you decide to put up the necessary
money.
A suuare-built house Is all right in
every respect. except that it looks
rathcr severe With this plan. the
heavy front porch and the projection
In the rear relieve the plain box ap-
pearance of the square corners and
the square cottage-shaped roof, while
the proportions are such as to leave a
pleasing impression and the heavy
porch work suggests solidity.
There is one thing about stucco-
finished porch that should never be
forgotten, and that is to make 1t
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21

1t takes the form of a large button;
on the plain side of this work long
stitches in silk or tinsel thread In the
form of star adorn the center. These
buttons are lightly tackled together un-
til the required size is obtained and
the whole thing may then be mounted
ON white silk and. when finished.
edged with lace.
The under part Of the cover is plain
silk to match.
Cushions OF various shapes can be
made on exactly the same principle.
and the little silk buttons may be all
OF one color or In many shades.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21
WE THANK YOU

Tor your patronage. 1t is our aim to so
please every customer with every sale
we make that he or she will come back
to US when requiring anything further in
our line in the future. If the purchase
you have just made is not in every way
satisfactory TO you upon close eXamina-
ton In your own home. we will be pleased
to exchange 1t at any time, or refund the
price you paid. We mean Just what we
say because we know that satisfied
customer Is our best advertisement.
On the reverse side of this card he
always had an advertisement of some
seasonable article. Some times it
was an article from one department,
at other times 1t was from another. 1t
was always timely and where prac-
ticabe 1t was illustrated so as to at
tract attention.
A leafiet, or small booklet. offers It
self as an inexpensive parcel insert
Enclosures of this kind, unless they
are exceptionally cheap and poor. are
laid away for a second and more
thorough reading.
The merchant will find the package
offers him one Of the very best medi-
ums for introducing new lines or
products. Manufacturers and whole
salers often supply lot of advertis-
ing literature and the merchant
should see that 1t Is used. This means
many dollars and cents to the retail
er as we'll as to the manufacturer.
A small department. or weak one,
may be brought very prominently to
the fore by means Of advertising mat
ter sent out in the packages.
Small lots. odd sizes. remnants or
special purchases may be speedily
sold by means of little Bargain
Offers" inserted in the packages. A
Weekly Bargain Day" may be adver-
tised effectually in this way.
Every line of trade can use these
little trade bringing advertisements
and the cost is SO very. very small
that all merchants should use them.
Even the one line merchant who
sends out comparatively few pack
ages can do good work along this
line Printing may be too expensive
for him to use If II Is, he can resort
to the use of one of the cheaper kinds
or QupllcdtO.S tudt Gan 10 pun ichdSeu
for from two to ten dollars. He can
then make the changes in his adver-
tisements to suit the exigencles of his
case.
The larger stores may use a more
complicated and expensive machine.
such as the Multigraph or some SINH
lar duplicating device. In fact this
may prove, through its differentness.
very good thing for even the larg-
est firm to use. BY using. typewriter
messages the advertiser will secure
more readers than If ordinary type
and printing were used.
AS before stated, these advertise
nents should be timely and season
,bie They de- not have to advertise
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21
Jealous.

The horse editor of the Monroe
County Appeal remarks that the av-
erage man is secretly sore on the
party who wears mutton chop whis.
kers, on the man who pastes his hair
down over his forehead, on the fellow
who wears button hole bouquet, on
the party who pays the piano and on
the one who sports plug hat. The
other fellow says it is all due to envy.
Can it be possible that he is right p"
Kansas City Times.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21
A DeIiqhtful Party.

I expect my mother to visit me the
latter part of June. and while she is
here wish to have a small company
Gn the afternoon) of ladies that she
knows, as she used to live here. What
would you do for entertainment? How
would 1t be to tell each lady to bring
her sewing and then have guessing
contest and have prizes? I find the
woman's section very helpful.
MRS. M. l.. G. H.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21

Decorate with the class colors.
Flags, pennants and Japanese lanterns
are often a pretty addition when
placed Just right. If you wish a regu-
lar banquet start with soup, then fish,
then whatever meat course seems de-
sirable. with it's accompanying vege-
table, then salad, followed by dessert,
which should be either plain or
fancy cream, with coffee, salted nuts
and bon-bonS.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21
Knockers never win and win
ncrs never knock.
Partisan Advertising Scheme.


The following dispatch from Paris
tells of a new advertising scheme
made use Of by shcpkeeper Of that
city.
The lady animated advertisement"
is the latest boulevard novelty. Yes
terday afternoon an attractive looking
girl, wearing sT.Srtly cut tailor
made costume. patent leather shoea.
and large fashionable hat. appeared
on the boulevard smoking a cigarette.
In her hand she carried riding whip.
large crowd gathered as she con.
tinued her walk along the boulevard
until she reached shop in which she
disappeared.
Emerging a moment after she an
nounced to the crowd in a clear voice
that admittance was free.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21

Your party as outlined is just right
and your guests will be anxious to talk
with your mother, so you will not
need any more entertainment than
you have planned. People always
enjoy bringing their work. If you will
send me a self-addressed envelope In
care of the paper l will tell you Of a
new book Of guessing contests that
came out recently.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21

vantage on lumber, because they have
been brought up ON lumber. They
were born in a carpenter shop. and
used the saw and hand-ax as play
things when they were kids. They
have now to learn how to use metal
lath and how to attach 1t properly to
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21
A JunIor.Senior Banquet.

Please suggest a suitable way or
decorating hall for banquet given
by the juniors in honor of the seniors.
and also what refreshments to serve.
A JUNIOR.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21
Gard Etiquette,

A lady calling at my home a few
days ago left her card. also two of her
husbands. Now, in returning the call,
would it be more polite for me to go
alone or accompanied by my husband? =?
In case so alone. whose card shall !
leave? A FAITHFUL READER.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21
For a Class Party.

notice you help many in your col
umns, so here / am asking informa-
ton. want to entertain for my school
teacher, having our class present, and
| would like to know the form of In
vitation to send the teacher. Should
1t be the same as the others, or differ
ent?
Please suggest some forms Of enter
tainment and should 1 use the school
colors? EDNA.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21
A Slum RanQuex.

Street Urchin-Where yer goin',
Maggie?"
Maggie-"Goin' ter de butcher fer
a. cents wort Nv liver"
Urchin-Chee! Yer goin' ter have
company fer dinner, ain't yer?"
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21

Why not Just speak to the teacher
and tell her you wish to entertain in
her honor, having the other members
of the class as guests. / wonder If
there could be too many Of you to
ask them all to supper? That would
be just fine, then afterward you could
have music and guessing games. By
all means use the class colors.
Republican news item. [volume] (Laport, Pa.) 1896-19??, 1912-06-21

Very few men make calls these
busy days and all you have to do when
you return the call is to leave two of
your husbands ana one of your own
cards.