New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1912-07-29
IN VARIOUS BRANCHES
BeuortS Of Trade Conditions
and Future Prospects.
GENERAL TONE GOOD
BANKERS, Manufacturers, Mer.
camille Houses and Adver-
Using Concerns Answer
Tribune Letters.

erbe first OF the letters in answer TO
,uo,uons sent to leading institutions
.,-ouehout the country appeared few
..,s ago and attracted wide attention.
.-,,., wcr. followed later by other letters.
~. general tone OF which harmonized in
..,orts Of good business and 8 belief in
.,r,,ne prosperity. provided crops should
"a ~ be abundant In the following
,,,,.rs published a wider range of bank
md business interests has been COW
"a Including some Of the principal ad-
.,,,s3nv concerns whose calling fanil-
,.-,,es them with all branches of COM
&c. industry and finance. A deduction
,orrnsd from the answers here published
viii be instructive to those who are IN
,.-os,ed in future conditions Of trade ana
finance.
New York.
apanlying 10 your letter. am pleased
cav that from my own observations
ma from information received after care
-, inquiry I am able TO view the business
.,,,atior, with utmost satisfaction Inc
.dvertising business, particularly the
s,srcial. steamship. railroad and real es-
..ts advertising business, in which We
.s..,sIize. is. I think. a splendid barom-
.,sr Of general conditions. During the
last few months there has been marked
,rrresse in the amount OF this business
laced so that the year, as whoie'
I'll he q good one-fsr better. In iacN
han was anticipated.
, This condition is bound TO continue
,.-ticularly with the settlement OF point
ical questions, strikes. etc, so that feei
,,s,i6ed in predicting an era or great
prosperity.
In the four essentials Of prosperity
,.-;cu,tursl manufacturing, foreign trace
80 monetary soundness-this country Is
:. pos,tion TO enjoy a great advance IN
.,s newt few months. At present crop
n,osn.cts are more brilliant than IN years
Tn. pror,ise IL for a total yield IN tt'e
.,,rcinal grains OF 4, 800. 10000 bushels, or
MAO 90 bushels more than in 1911 Other
nroducts Of the earth are far ahead Oh
las, year. Soil conditions. too are suoh
as 10 furnish large insurance against nut
ure deterioration.
The steel trade has undergone almost
revolution Higher prices now preVA'
On q volume Of activity unusual Tor MO
summer Experts agree that the last nan
~ m. YEAR holds the promise for recoro-
brsak,n. prosperity in this great basic
industry Electrical and other lines are
s1pspding and brilliant season Hes Oe
fore the textile manufacturers.
our foreign commerce for the hsca'
wear broke the record for both Imports
and exports. carrying q balance IN faVot
Of this country Of s550,ooo.0oo. A most
sisn,dcant feature is the largely increas-
ing proportion OF manufactures IN our
EXPORTS. This favorable trade balance
is bulwark TO the monetary strength Oh
the United States, built UP by the hquioa-
ton Of the previous year and the yearly
addition OF nearly 800, 10000 Of gold from
our mines Our financial institutions are
row prepared to move the crops ana meet
the demands 10 arise from enlarged com
mercial activities.
1T is evident. therefore, that no mat
Ter what angle from which the situation
IS viewed speculative imitation Is seen 10
be absent and that big crops, together
with tho normal yearly expansion OF
nation possessing such wonderful natural
resources az our own, assure chapter
in our history that may tell Of prosperity
Of unprecedented proportions.
J Walter Thompson Company, sdver-
Using New York:
Il have your favor Of the nth, and am
very glad TO answer the questions con-
aimed therein as follows:
II Is your business improving? Yes
. From your observation, do you think
other institutions in your line are enjoy
ng a similar betterment? Yes
8. Do you believe that We are begin
ming a period OF renewed prosperity?
Yes"
The Van Cev. Company. advertising,
New York;
Answering the questions which you ask
In your letter Of July II:
Il Our business is better now than Il
has been during any other summer sea-
son for a number OF years. Prospects for
fall business were never better than they
are now.
80 Yes"
- and 4 We are not well posted, but
think that other advertising agencies,
generally speaking. have larger bust
ness than they had last year. Every one
Of our customers has increased his bust
ness largely over that Of q year ago, and
IS greatly encouraged over the business
outlook"
Wood Putnam & Wood, advertising
agents, Boston:
Replying TO yours asking us regard
lng the business tone as 1t appears to u.s.
we are very optimistic on this subject
While the summer looked little quiet
We consider the prospects for fall very
good indeed. July has been very busy
month with US. and unless something Tn
foreseen happens tho prospects for the
ssl' are very bright
Mp. Gould Company advertising, New
York:
In answer 10 your letter asking us
questions VIC beg to reply as folIo"s'
81. This has been the best six months
hat We have ever had in business never
in our history Of twelve years, IN conheo-
ton with manufacturers who have ma
tonsl distribution, have we been In touch
with so many manufacturers VINO were
preparing 70 spend money IN national
advertising
'2. Some are and some are not. Those
Who are progressive and have Kept up
With the procession in this line report
similar good times Those who are De-