The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1912-05-04
GOING AFTER HOME TRADE,
saton Rouge Merchants Begin Adver-
tlsing Campaign in Behalf Of
Buy at Home" Movement
Good Citizens Should Patronlze
Local Business Houses.

Local Business Houses.
Baton Rouge Advocate. April 26:
a number Of business men of Ba-
ton Rouge are today beginning an
advert1sing campaign in behalf ofz The
Duy at home movement, as onposad
20 mall-order purchasing. These fler-
chants contend that every dollar tf1at#
IS sent out of Baton Rouge for Tner-
cnandlse hurts the town TO that a.
tent, and that this is espaciallv tr,ia
Wnen y en- q the M money goes to Chicago and
View. York 81 #I1iaIl-ord g der stores. which
naVes sllaa 90 pessible i'll In
Rouge. They say tIIl lsst III illonav Is
gone from the community II u vsfafieh
It was earned, never to return. They
also point out in vigorous language
the fact that the mail-order house
does not help Baton Rouge. It paws
no license fees nor taxes In tha
community, makes no improvements,
deposits no money in our banks and
extends no credit to the worthy who
cannot afford to pay cash.
The average man has no contention
OF the amount of money that is sent
away from Baton Rouge sannuallg in
this manner. A visit to one df the ax-
press offices or to a railway freigflt
depot will reveal the fact that a
great many people who are earning
their livelihood here are sending
the money thus earned to the great
cities for goods that in the lone .1,7tn
are no better or cheaper than can
be purchased in our own town.
Our business men contend that f73is
Is wrong, and that everything. cen
sldered they can sell as ohaapIy.
quality for quality, as any maf1-ors7er
concern. They will continue for sew
era1 weeks to publish the reasons
why they can meet this competition
and why every Baton Rougean should
Keep his money at home to AID in
the upbuilding Of his home city.
We heartily agree with the attitude
OF the business men who are pof3It-
ing out the evils Of the system op
buying Of mail order houses. VIC be.
1ieve their ground that the patron
age Of our people should be given
TO local merchants IS weIY taken, sus-
tanned by every fact and bit Of
A.
advertising, but which long eTp4ti-
ence has shown 70 be the basis Of
community interest ana prosDe
Certain it is that every dollar sent
out Of Baton Rouge to an eaEtef1a
mail order house is a dollar irratriav-
ably gone from our conmunitg~-ftlGg
so much Of the life-blood OF Or n.
dustry and commerce withdrawn.
And we believe with these business
men that the theory that goods raay
be bought more cheaply elsewhere is
fallacious. When it is remember
that every purchase from g. nail.
order house is for cash in adgarce.
that they extend credit to none5 #ana
that freight and 4ynrass @as
must be paid by the buyer a
wait Of from ten days 10 50 1tEf Tue
delivery Of the goods, thare fs saeeh Y
In favor Of buying from yaur local
dealer. Too often purela are
made hy mail without an effort TO
duplicate the goods here
No mail order house dsas az3gflsing
FOR Baton Rouge. They anpIas mo
of our citizens; they pay n as
Dr. licenses here; they erect III bntid-
ngs-they do nothing 10 imp r7.e the
town. They contribute IL no asFi-
lies and extend nc accenInl0 dattoas
except for money in hand
We believe, with our merchants.
that goods can be bought as cheap
" here as anywhere, quality con-
and we urge upon cur r@&a-
7rs a careful consideration o. tbis
great evil Of mail-orfEer bHrfng.
Think OF the injury you do t. Fqur
own, your friends who live hsra and
Indirectly to yourselves, when you
assist in this way to take frofa Ba-
on Rouge that trade that riEs lily
should be kept here with your l.pme
merchants.