Holbrook argus., 1912-06-25
AFTER MANY YEARS
Never Can Tell When Advertising
 Brings Results.

 Canal street He pays his bills, and does the right thing in other than f. nancial matters.
 But he does not know much about advertising. He sdvertises in nearly all the cheap lodges that are pre- sented to him. With him advertising Is an expense, and not an invest ment.
 If he should, some day when he gets little more money. ever go back to the soil. 1t Is doubtful If he wouldn't kick on planting any seeds that would not come up the very next day and bring large profit.
 When 3 solicitor for the Fair Book" went to him to talk about the advantages to he derived from bring ing several hundred thousand dollars to the city during fair week, he looked thoughtful for moment and then said he would think it over.
 Nothing would change that attitu-e He wanted to think it over. The mis. sionary for the fair went away and returned the next day. hoping that the merchants thoughts had been steered in the right direction.
 Nothing doing" said the mer. chant, when the hopeful solicitor showed his nose In the doorway. q have been looking over my books, and I fail to see where the Fair does me any good. My sales are never larger that week than at any other time in the fall"
 Well" observed the solicitor, "you can't expect every man who brings money here during fair week to walk straight to your store with 1t and shove 1t under the door if you chance to be out. You've got to wait for some man who wants something tr your line to get hold of this new money and bring 1t to you"
 Nothing doing insisted the mer chant.
 Now, the solicitor was prepared to demonstrate-with a fountain pen and 3 pad of copy paper-that certain per cent of all the actual currency handled In his city is every year in vested in the sort of goods this mer chant exposed for sale Have you ever figured that out7
 But that merchant would not listen He would not even give the solicitor couple of hours in which to make himself understood on the law of aver ages. If the money that came to town in the pockets of Fair visitors during the Fair didn't reach him the first day the visitors struck the city, that set tied 1t.
 He was willing to admit that the Fair would be likely to bring a hear of money to the city, but he expressed the further conviction that If his fel low merchants got hold of 1t first that would be the end of it for him. He knew he had to pass his own cash receipts out to Tom, Dick. Harry and the good Lord only knows who else but he seemed to think that his con temporaries kept theirs.
 Well, while the merchant and the solicitor argued over the matter Un cle Ike came into the store and sat down by the radiator near the desk Uncle Ike Is favored character there He sat listening to the war of words for a time, and then hunched closer to the speakers.
 Nothing doing" he heard the mer chant saying. What 1 wouldn't get during the Fair 1 wouldn't get at all"
 That's funny, too" said Uncle Ike
 Whats funny" demanded the merchant
 Uncle Ike grinned at the Fair man
 Ever hear about Aunt Sarah's new silk dress?" he asked, pretending tc ignore the merchant. but, all the same watching him out of the corner of z shrewd eye. Tt was funny about the new silk dress"
 Come on. Uncle Ike" the merchant said You've got story secreted about your person somewhere Out with it ."
 The merchant wasn't overly anx tcus to hear the story just then. but he was anxious to have the stream ol slcquence pouring cut of the solicitor shut of Even the stories of ? lazy old man were preferable to the long winded arguments of the Fair book man.
 Aunt Sarah would go to the Worlds Fair" Uncle Ike began, "an6 the worst of it was that she had nt one to 20 with her but me. her long sufferin' brother Somevav. we al ways called Sarah Aunty. got intc the notion hy hearin' others call her that. and just dropped into the habit although am her brother.
 "sc Sarah and ms started of tc ths Worlds Fair Sarah gave me the money she had saved up for the trip and I put it with mine Altogether. we had somethin' over s100 in cash besides the return tickets, an felt like we could buy about everythin there was in Chicago if we wanted to I kept the money in an inside pocket