The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1912-02-25

their ideals put into active, practical
| operation.
The New System.
ohdcr the present system, us in.
nuEurated by tho organization, and
rapidly growing In popularity over tho
state virginia apples are being strict
graded and packed under the super.
nn ns.oh oi the organization in standa I'd
ohrrels or good quality anu bearing
me brand OF the organization with
virginia, and the grower prominently
identified with that brand
al ter supervising the pack the or
ganization takes full charge of the
run T. 0. b. the cars and uses its best
Judgment In tho disposition. going with
'ts brands direct to the markets either
win safes made (. o. b. shipping point
or at storage or consigned to the en-
port markets, whore the fruit T.
Hannieu under the supervision of tho
ois"niHatlons own special representa-.
tive stationed in London.
Large quantities OF Virginia apples
go 10 inc export markets in any ordin
airy year, but practically oil export
shipments heretofore have passed
through two or thres hands before
safes were finally made on the other
SIDE. In way of illustrating tho diff
terence between the old and tho new.
during the season of 1910, with indie.
pehueht growers selling their best
grades of red apples to the exporters at
sou barrel and their Albemarlo Pin
pms at So q barrel f. o. b. shipping point.
the organization nctted for all varieties
and grades exported during the wear
an average of a fraction less than 81
a barrel I. Q. b.
Importance of Grading.
From its conception, the assocla ton
mas tuly realized that under the old
system TOO little attention has been
paid TO standards Therefore the first
Thing considered under the new re-
Slmc was the proper grading. packing
and marketing of ITS apples. The or
SANITATION has at all times sought to
the full extent of its means to see
that its specifications for grading and
packing are strictly carried out. and. in
Tie main. It's efforts in this respect have
been largely successful.
Good men have been trained and arc
being trained to perform the work of
inspection. One OF the principal mot
toes OF the organization held constant
y hetore the minds of its members and
inspectors is that en- apple not sufici-
ent!y good for the face or the tall Of
the barrel Ia not sufficiently good for
the mildlc, and SO must not 20 in. In
other words. the organization strives
tc produce an honest pack, represent
ing exactly the spccifica tons for the
various brands
The only channel throug which the
most deslrab BILE trade can be reached is
the channel of honesty backed by
quality. 1t is not to be doubted, that.
when the present policy Of the organi-
"ation' in the respect OF giving it's Gus
toners exactly what they buy and in
turn exactly what the consumer wants.
mas been in operation for term OF
years. with the attendant opportunity
10 secure O wide distribution OF Its
brands large and handsome results
must follow.
Growers Responsibility.
but TO you who are interested in the
cooperative phase of the fruit bust
ness. or any other form OF co-onern-
ton, do not think this work of stand
ardizlns the pack is without its keen
d!sappointments. IT will Inevitably oc-
cur that growers and inspectors will
occasionally allow undergrade fruits
10 pass out under the brands OF the or
sanitation. and to Just the degree this
occurs, just to that degree will your
reputation and future prospects be
damaged.
Under the present system in Virginia.
the grower Is held responsible for his
pack and the more progressive, farsee-
ing ones realize they cannot afford to
snip undcrgrade fruit. because their
names are prominently identified with
me brands OF the organization. and so
~ case OF trouble come prominently toi
The attention OF the dissatisfied Gus
toner.
Aside from the present benefits in
the way OF increased profits. as already
Illustrated. 1t must not be forgotten
that the work of tho organization In
standardizing its pack. in Advertising
it's brands OF Virginia fruits and in Sc
curing the widest possible distribu-
tion of those brands in dome and
foreign markets Is rapidly attracting
attention of the best trade and best
consumers in the broad territory over
which the organization operates. The
result of such work surely means the
dawning OF n new day OF better condt.
tons for Virginia fruit growers.