Arizona republican., 1912-07-29

 IF THE WEST
New Enterprise to Secure Publicity for Live Locali- ties This Side the Rock ies. A Permanent Lee ture Bureau.

The Panama Pacific Land Show and Illustrated Lecture Bureau. a
 California project. the president of
 which, F, A French, is an erstwhile
 resident of Phoenix, has most am-
 bilious plans for advertising the west.
 and plans too, that seem to be work
 ing out effectively. The title does not set forth fully the purpose for it leads one to believe that it is merely
 an organization of boosters while it
 is more than that though boosting
 is to be it's business. It recognizes
 that the great west has homes for the millions, that the millions need
 the homes and will be willing to pay
 a few pennies each for information concerning the opportunities in the
 west. It is designed therefore to cover the east with capable lecturers,
 charging an admission fee such as would be charged for any other lee
 ture believed to be worth the money.
 Believing also that the great west
 which needs the settlers will be will
 ing to help a little bit, booklets de-
 ScriptiVe of the sections referred to
 in the lectures will be distributed
 free to all who attend and the west
 ern business men will be given an op-
 portunity to advertise in these book
 lets Between the advertising and
 the lecture proceeds the bureau ex-
 poets to make it's expenses and mo-
 dst profits.
 The product is not of mushroom
 growth for it was organized about
 hut
 it's plans for actual work Ira D.
 Ninton. a former engineer in the
 reclamation service is in charge of
 the lecture bureau feature of the
 work. and it is expected lecturers will
 be placed in the field about the first
 of September beginning in Illinois
 and Iowa. Permanent lecture rooms
 will probably be maintained in Los
 Angeles. San Francisco, Seattle and
 Portland, to catch the big crowds that constantly travel to the coast cities and thence scatter everywhere. The last year has been spent in financing the undertaking and in gathering data. MT. French who has
 made this his home for the past eight months will leave in a few weeks for the coast
 The bureau is not organized for the special benefit of any one section but will lend it's services to any sec tiOn that has anything worthy of publicity and will cOoprate in adver- Using it. Commercial bodies are asked to furnish in formation re- specting their localities. and where possible moving picture films and stereopticon slides for the. illustration of the lectures
 It is planned to have a series of six lectures so a speaker may stay in one place for week or perhaps alternate between two or three ad- jacent places for two or three weeks. Each lecture will set forth the fea- lures of different localities and those 1 who attend will he able to make their choice of a new location from | the many that will he offered It will | be so arranged that similar localities will be grouped together. For instance one lecture will probably embrace the | Salt river. Yuma and Imperial val | leys. all of which are of. similar eli | matic characteristics. and the water | supply and other conditions pertain | ing to each will be made clear The | next lecture might relate to localities 1 in Utah or Nevada and the next one