University Missourian. [volume] (Columbia, Mo.) 1908-1916, 1912-11-11

L he IdlT uduSulcES VI NOlumUld-
May they add virtue to beauty, sub
tract envy from friendship, multiply
amiable accomplishments by sweet
ness of temper, divide time by socia.
bility and economy and reduce scan
dal to its lowest economation."
The fair maidens of Columbia were
toasted this way In 1919. The Boon's
Lik Advertiser and Missouri Intelli-
gencer the Oldest, newspaper estab-
lished in Missouri, published this
mathematical toast in an editorial
column in 1919.
The news columns Of the papers OF
that date contained such articles as:
AT Dogget's mandatory in Boston
has been finished lately a pair of look
ing glasses, 72 by 40 inches. They
were purchased at 5000. Much is said
of the whole execution, and Of the pur-
chase which was to reward genius in
our own country"
And in the paper for May 7. 1919, a
short paragraph in an inconspicuous
place told indefinite results of the
election in Massachusetts,. The arti-
Gle shows how slowly news travelled
then in comparison with the election
news of today:
1.-The Democratic prints of Mass
achusetts seems sanguine of the sue
cess of the Republican ticket for gov
ernor, etc. The latest dates are the
Goth ult. The election took place on
the first Monday in April. A week or
two will give us the result"
The papers for the most part are
filled with news from Spain, England,
France. Germany - anywhere but
America. The personal item did not
appear until after 1870. Col. w. F.
SwitZler once said if an editor had
published in one of these early news
papers such an item as John Jones
went to Fayette today on legal busi-
ness" John Jones would have called
upon the editor and demanded an ex-
PLANTATION. There were no sensational
or feature stories, only notices of
marriages, births, deaths. political
news, some letters from the East, leg
islative and foreign news and clip
pings from other papers.
The advertisements were the most
sensational part of the newspapers.
The grocers' ads were all a great deal
alike. Here's a sample:
"A. ]. Williams & Co.
Will Sell,
On reasonable terms for cash at their
store in the town of Franklin, one
door south of DR.. Hutchison's apothe-
cary shop, general assortment of
Merchandise
Dry goods Coffee
Hard Ware Chocolate
Queens Ware Loaf Sugar
Glass Ware Brown do
Hats Teas
Nails of various kinds and do
mestic by the piece"
The largest advertisers were the
merchants. real estate agents and
slave dealers. Often the slaves were
included in land sales. There were
no pictures and no regard for the
style of the ad. Before 1870, there
were no full page ads and half COL
umn was considered a big space to
devote to such a purpose. The ad-
vertisements were classified. The
price of articles was not often given.
The advertisers were extremely mod
est and unassuming. A doctor an
nounces that he is thankful for the
encouragement received in his profess
sion and tenders his services to the
citizens Of Howard County" /
An innkeeper has the following ad:
"Prichard's Tavern-The subscriber
respectfully informs the public that
he continues to keep Public House."
He adds that his stable has been
fitted up in superior style, and is well
stocked with oats, corn, etc.; and
every attention will be paid and every
exertion used to give satisfaction to
those who may call on him. ~--
These old newspapers in the State
Historical Library are often used in
the writing of histories Of the state.
counties. towns or institutions and for
biographical sketches. They contain
many Of the governors messages and
minutes Of the legislature that arepot.
in existence any place else. Diffefs1t