Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1912-04-07

consideration. the amount Of compe-
tition. etc
In the largor cities where the conf
meroial picture houses are supported
bv a combination OF neighborhood
and floating population. the manager
seldom finds & eypedient TO cooper
ate with social workers. or 20 intro
duce any number OF educational
films lie believes that the float
ing attendance especially Is increased
by the use of semi-sensational pie
ture dramas.
In such cities civic workers have
found II advisable 10 install ma
chine and display educational films
Independently Of the manager. Some
times this is done bv cooperation
with the board OF education, and
large assembly hall IT. school build
ings are transformed into picture the
alters on occasions. This has been
tried out during the past winter in
four large public schools Of Rrook.
lyn, ~ Y. The rooms had been used
for several years as recreation cen
tiers under the direction of IN Ed
ward W. Stitt. district superintend-
ent Of recreation centers, department
of education. The flnancial hackers
were private citizens and the People
Institute. The work was under the
immediate direction Of Mr. Edward
W. Ordway, who planted a season Of
ten weeks The programs We're mod
els OF arrangement, including films
of travel. historical and industrial in
terest, dramatic masterpieces, civic
movements. etc. Before film was
shown. Il was described in a brief
but instructive talk which had been
carefully prepared.
I Tie Cost of a Moving Picture SHOW.
The purchase price Of q sood ma
chine Is about S225 Il must be in
closed I'm a iireprooi booth, which
will cost m least one hundred more.
"a licensed operator and nearly ev-
erv state now requires q license
receives from SIS 20 $50 peg woob
| for his services. TO those expenses
must Dee added the cost of fttin- up
storcroom or hall for show par-
moses. proper system of ventilation,
seats fire precautions. exists. rents.
etc. The daily procram of films, or
reels lasting an hour can hc rented
M So day and upward according
20 the date on which the pictures are
used First releases or films
shown the day they are first avail
able are the highest priced. Each
subsequent day reduces the rental
price.
The institution or civic organiza-
tion PLANNING TO install mo- inc pic
ture plant, can count on spending
about $500 before opening its doors
Add to this current expenses, pre-
cisely as you would for any other
business. and YOU can soon 'cll whe-
Their. AT the admission Won plan 10
charge, your enterprise will be SELF
supporting. or whether the expenses
Of your educational film campaign
must be horne by public spirited cit
liens
In some towns various organi:a-
lions have combined TO install plant
The board Of education uses It one
night the civic workers another. the
club women a third the Y VI. G. a
fourth. and so on.
When this cannot be done, and es-
pecially in the smaller town, II is tar
wiser to cooperate with the loca
house manager. Civic workers
teachers. clergymen, health officers
ctc.. can then arrange to have specia
films run. simply by guaranteeing tn,
sale Of a certain number Of tickets.
How the Problem j. Bcin2 Solved
At HYDE Park. Mass. the FRS
Conversational Church rented its ole
building 10 a motion picture mana
ger. with tho proviso that It's com
m'ttee censor the films. The result
Is that HYDE Park gets the host sor
of films In Montpelier, VI, n man
aeer secured permission 10 exhibit
moving pictures IN the town hall ol
certain evenings Of each week Thu
ritv fathers censor these pictures viii
good results
: Louisiana teacher changed th'
or'ira character Of picture shows g.
her town hy asking tho manager q
co-onora'o with her IN rlaes work
whom hor nuu'le in literature ver
reading "Tho Vicar Of Wakefield Nh
mana~er exhibited n picture film o
That classic when tho "oosraph
class began % study about sw'iPor
1 hand tho manager secured 'ilm
showing Anime climbing That man
aoor IS fcire q bigger business. M
school children are receiving cloare
itrag Of their claes work md ~
narcrts arc following what their chill
drcn are d,lng IN school
The Iowa Federation ~ Women
Clubs has started a movement ~ IN
dnCe moving picture MANAGERS q
chow Red Cross films and other hy
eienl- subjects throughout the state
The senior class of the hirh school q
Florence. Col has made tho intro
duc'icn % hi-h Grade films into ~
local picture houses their years vor'
I'm civics.