The Oakley herald. [volume] (Oakley, Idaho) 1908-1961, 1912-08-02

try toWnh Tor tho Encouraging teom
ing. dissatisfying discord Of the cities.
Go into the city and prowl about un-
, til you md a country boy leading city
activity and In his moments OF truth
telling he win admit to you that the
country life Is sweetest and best ana
most satisfying
The parcels post bill, II passed, will
give the mail order houses ideal deliv-
cry facilities ut the expense OF every
taxpayer. They will be enabled to
advertise yard OF cloth delivered for
so much yard. This they cannot do
at the present time because OF the
difference In delivery distances. The
anywhere for the same amount. just
as two cents will take a letter any
where in the United States.
And 1t seems a characteristic OF hui
man nature that people desire to buy
from some other market. some bigger
market where they fancy they can find
bargains. The country resident likes
to wear a suit or dress from a Chi
cago tailoring establishment; a Chi
cago woman very frequently goes to
New York for her costumes, while
many New York woman patronizes
Paris costumers. We are a nation OF
bargain hunters and that Is why we
SO frequently are stung with bad val
ues. We woull fare much better in
the long run II we stuck to our home
merchants.
The home merchants goods show
for what they are. The advertised
out-of-town product is risky. Every
experienced man knows that mail or
der houses can secure large shipments
OF goods under well-known brands
that in reality are manufactured to de-
ceive, goods that resemble but are not
like the real goods the people expect
to receive. This Is one OF the tricks
OF the trade that can be put over on
the unsuspecting and gullible public
trading away from home.
F. e. French, chairman Of the board
OF governors of the American League
OF Associations, speaking before the
Southern Merchants association. said:
AOOdy blc PCOPlC PIOOlCA Is "
conserve our natural resources and
keep the farmer on the farm. VIII the
gradual impoverishing Of the village
store keeper keep the farmer on the
farm. VIII the decline of the social
center the decline OF the schools and
the decline of the church facilities
keep the farmer on the farm? VIII
Ion RI OF oh Ia
isolated communities than the sight Of
real goods and the warm touch Of liv-
ing people? VIII the picture catalog
or the hearty salesman do more to
keep the vital currents between seller
and buyer? Would a heavily laden
parcels post messenger, running be-
tween a mail order agency and a dis
tant farm, often through foot or two
of mud or snow, compensate for the
disappearance of the mart and con-
gress OF our country's rural life-the
independent. thriving. hospitable
store?
ut Is our duty to sustain that store,
and to do it now. That store is i'm.
periled by pending legislation, wheth-
er by the institution of local or a
general parcels post If this new serv.
ice be established by the government
even with the best OF motives. we
must admit that:
1.-The postal deficit will be increased
THE country's commercial system
revolutionized.
"The delivery of legitimate mail de-
layed
THE population of rural communi
ties depleted and their progress re
tarded
And that the government will pro-
mote class legislation, for in seeking
to favor the farmer. who needs no
such preferment. it will substitute a
commercial interest whose basic bust
ness principle is hostility to the best
trade distribution.
Every thinking individual agrees
that rural free delivery has been of
great benefit. but the masses of the
people do not agree that a financially
Improbable service shall be put upon
its feet ate the cost of the man who
has been the mainstay of the farmer
in season and out of season-the
country storekeeper."
You jewellers of the country. think
twice on this bill. Your home mer.
chant has carried your account when
your crop failed, when your barns
burned. when one of your dear ones
died. He has been your friend as well
as your creditor in times of menta,
stress and financial depletion. VIII
the city mail order house, plethoric
and fat through the workings OF the
parcels post bill, be your friend when
you have no money? VIII 1t carry
you until you can make good and get
on your feet again?
You know 1t will not.
Go slow. then. before you vote to
kill your home merchants business
Remember the story of the goose and