The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-02-17
ADVER Using TALKS

AT recent gathering of advertisers.
agency men. special representatives, writ
ers' advertising managers and solicitors
resourcefulness and stick-to-it-iveness OF
the advertising fraternity.
One hundred and sixteen men and
a weeks outing at golf It is an annual
event Nine times out of ten the weather
conditions are perfect The outdoor
weeks pleasures are looked forward tn
for a whole year by most of those who
attend these annual outings.
This year they landed in the Sunny
south In a bad snowstorm and the Their
mometer amused itself by fitting from 6
degrees above to % degrees above zero.
There were no encouraging prospects
of the weather conditions improving
There was a slump in golf enthusiasm,
Just as there is sometimes a slump in
business.
But the real advertiser or real advertis-
ing man meets emergencies he finds
them. There is never loss of courage.
here wasn't any real depression in
the crowd They landed on a Saturday.
Thre was nothing to do except to talk
and smoke. But the advertising instinct
prompted a stirring up of things-so an
indoor golf event was planned, in which
the men and women participated. 1t
took up all of the afternoon.
What mattered it if 1t was bleak out
side2 There was mirth and comradery in
side.
On Sunday all was quiet and decorous. as
it should be. The snow was the
ground. but the sun shone brightly.
There was hope for the morrow. There
was determination TO do something on
the morrow, no matter what the condi-
tons
Something was done. One hundred and
sixteen men armed themselves with golf
clubs and footed themselves with snow
boots and went out and played golf. They
never had a better time in their lives.
What of the poor results? Weren't better
days coming? Sure! They always do, II
you have faith and persistency.
On Tuesday again the crowd went forth
to do battle with the elements. and con-
ouered. This time the ladies went forth.
They wanted to take part in the jollity OF
the day Bad weather under foot does
not disturb them. So long as the sun
shines that is their hope. Is it not so
with everybody?
1t was great day. in spite of the rem
nant of snow that was left. On Wednes-
day the sun shone brightly again, and
again hope was renewed.
The contests arranged for by the adj
vertising crowd eliminated all thought of
disagreeable things. They entered into
the spirit of the occasion with a will.
There was no g-umpiness or discourage
ment. 1t was a fine battle they were
waging. They got rewards for their ef-
forts on Saturday, Monday, Tuesday and
Wednesday in the shape OF beautiful
prizes.
And they got a greater reward than
prizes. They had made the best OF an
emergency-an unfavorable condition.
They had faith and kept at it. The snow
had disappeared.
On Thursday. Friday and Saturday I'M
der bright skies and in a balmy atmos-
phere. they finished the star events OF
the week.
They had made the best of things. They
triumphed- They never had a better
time. They got better results.
The advertiser who quits, who becomes
discouraged when conditions are not
right. may learn a lesson from the out
ing of the advertising fraternity at Pine
hurst
Be cheerful. persistent. courageous and
have faith and the sun will come out
from behind the darkest cloud.
(To be continued)