Perth Amboy evening news., 1912-10-11
THE OPENING

L. Bamberger & Co., of Newark, will
open their new two million dollar store
Wednesday, October 10th.
TABLOID HISTORY.
The present firm of L. Bamberger &
Go. was established in February, 1898,
by Louis Bamberger, Louis M. Frank
and Felix Fuld. With the exception of
Louis M. Frank, who died in Lucerne,
Switzerland, in 1910, the p~ersonel Of
the firm remains unchanged.
The new Bamberger store, like many
other great enterprises, had its incep-
ton in a very modest way the original
store occupying less than one-half of
one floor Of the old building just va
Gated. Here, however, were sown the
seeds Of enterprise which ripened rap
idly. Here was conceived the ideal
which the present great store typifes.
ARCHITECTURE.
The new Bamberger store is an L
shaped structure of pure Gothic archi-
lecture, with LA feet on Market street,
235 feet on Halsey street and lit feet
on Washington street. It has been
spoken of as one of the most unique
commercial structures in America.
No expense has been spared in the
erection Of the new building or on any
Of its interior fittings Or furnishings.
The edifce itself was designed by one
of the most famous architects in he
country. The task of engineering,
building and equipping the big struct-
ure devolved upon trained specialists
who have made a life long study Of de-
partment store construction and fixture
planning.
THE WAY THE WORK
PROGRESSED.
The work Of demolishing the build
I'M. upon which the new store stands
was begun in February, 1911. The
foundation was started in August of
the same year and the first steel work
set in November. From that time until
the great structure was finally turned
ove to it's owners, work progressed
with unusual rapidity and with fewer
accidents and set backs than are usual
ly encountered in the erection of an
edifice of similar size.
LOCATION OF DEPARTMENTS.
Practically every human need, with
the exception of groceries, may be
found within the four white walls of
the great new store. AS you enter the
Market street door, you behold a beau
tiful vista. Rich mahogany fixtures
stretch out in long, straight, almost in
terminable aisles. This floor is de-
voted to lines usually found Oh the
street floors Of great establishments,
and the arrangement of the various de-
partments is so perfect that shopping
here is a pleasure.
On the commodious m%ezzanine floor
will be found the book department to-
gether with certain executive offices.
On the second floor we find one of the
largest shoe departments in the coun-
try, together with silks, dress goods,
men 8 clothing, hats, infants wear,
muslinwear, boys clothing, c%orsets, etc.
Women's cloaks, suits, costumes and
millinery are found on the third floor,
where are also quartered such lines as
wrappers, kimonos, waists, petticoats
and worsted goods. The Washington
street side OF this floor is given over to
a iommodious and luxurious waiting
room, manicure and hair dressing par
lors, the Bureau of Public Convenience
and public telephones.
Carpets and rugs, upholstery goods,
wall paper and certain ines of furni-
ture occupy the entire fourth floor.
On the fifth floor will be found the
main furniture department, together
with the restaurant and men s smoking
room.
The sixth floor will be" devoted to
sporting goods, trunks and bags, pict-
ures, sheet music, musical instruments,
toys, monographs, baby carriages and
cameras. The piano department and
auditorium are also o nthis floor.
The executive Offices and department
of accounts will be found on the sew
enth floor, together with sample rooms,
receiving rooms, stock rooms, etc.
On the eighth floor are the great, dry
cold air storage vaults with a capacity
Of over thirty thousand garments. The
balance of the floor is devoted to 1T
ting rooms, work rooms, employees res
Ax%As 4xs4A.