Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1912-09-03
Let Demand Seek Supply.

Let Demand Seek Supply.
have already named the leading
factors the only w legitimate fac
tors, supply and demand. 1t is OBJ
vious that when the demand seeks
the supply the price will be better
than when the supply seeks the de-
mand. The broker and commission
man in the consuming markets
knows the needs Of his own market
and his own demand to a nicely. 1t
is his daily, yearly bushes. He must
know it far better than W. can hum
dreds and thousands Of miles away.
SO 1t is plain that our best interests
must be served in letting him come
to us and it can not hurt him, for
If he does pay a good price the con-
sumner pays him in proportion, but
the consumer is not compelled to
buy. The result therefore Of his
coming to the supply naturally is
that, knowing the demand, he Is nor
likely to o~versupply il, and the mar
kets will remain steady with no dan
ger of oversupply. and the control of
supply remains where 1t should and
must be IL we are 10 have fair prices
with the supply itself. While this is
Nrana-a~r IN oil unnr5 - L. nortiou
larly necessary in years OF heavy
production. The advantage to the
grower in having the demand seek
the supply is that he gets then cash
on track at a price that the middle
all are satisfied. Besides ii brings
the representative of the consumer
where he can see for himself that
the quality Is good and grading
strict and so those old bug-bears of
mot up to the standard" arrived
in bad order" market overstocked"
do no. come back instead of account
sales, and II he does not come or send
his representative we have enough
who do who are on the ground and
know the conditions that we are safe
in sending as We did hundreds of
airs this year from the Valley, bill
OF lading with draft attached. in
spection allowed and not a car re-
fused and only two or three on which
a small allowance had to be made.
Make Hog-Food Of 0ver-Supply.
If the production exceeds the de-
mand it is far better that the supply
should remain in the field as hog
food or fertilizer than to go out to
further beat down the demand with
o~versupply and bring disaster all
round. JUS so soon as the supply
of p%erishable commodities moves to
the markets unsold, to fill up the
terminals and yards OF the markets.
at that moment control Of the mar
ket passes from the legitimate con-
~troller. the producer. into the hands
of the middleman. with not a cent
invested. who proceeds to do what
he chooses with the supply.
The middleman when he buys at
any point in our territory knows to
a nicely what the cost of putting
that supply into his market will be.
He knows further the exact demands
of his market as to the quantity,
quality, etc, and therefore Just what
the demand can afford to pay. Then
il he. with that knowledge, can not
pay the price we want, what chance
have we to get il from him when
we take the same goods to him at
home with freight and refrigeration
paid for and he knows we have then
to take what he chooses to give us?
Cash on Track Sales.
II we can not sell our perishable
crops here at loading station at the
time OF Hhe year when we produce
them then we had better quit pro-
ducing them. But. gentlemen. the