Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1912-12-06
THE CHRISTMAS GIFT
STORE AGAIN ON
The JOB
MATSON'S, AS USUAL.
MECCA FOR SHOPPERS
Irresistible Display OF Pecu-
lIarly Appropriate Things
Solves Riddle for Undecided
Glver.

"ur. lnr ur.' muf tou 'nuh "f
...1 uy ihfur - ur..uHH h"p-
ual.ou.-
Iu,i,g ct rrl.uu. Mat,pu Tor years
uu.' hia mad" u rHI'im study ct
hu.Imus ph"ppiuy Every christ
ua- season H., has spout ~ mTgc
luu.Iui of TN" ana Thought h"tOrr
|urd,tIug h,s christmas Nurk. he has
Insured uut ,HtUlulIA, WITH thv wisdom
buiu ul experience, what p'opl" want
! Ter christmas gilis Hud what th"y
dom want. The Mntsur RAJ" haS
been not iu induce you H. huy what
Nuu duut want buI To- hd,r IA" thing
son kuuH NUu Wdut when Auu want
i aud The thing thnt sou don knO"
luu want uutil ,uu 80" a.
n is ih, MHtsuu discrimination
ahioh has made ia" Mats"u st"r"
known lar ana wide aH the Christ
mas G,It store
You zee AMI feet the f.rs"u In
ucdiHt'.N Nuu enter ih' uur" 80 thiN
/ tiuu uT the year. II Won have been
undecided Hud worried ahuUt what ~
give some friend that All ~" apprn-
| pirate, ~ mHttur what the age. sex.
| h." ghi weight pr complexion uf TIA"
| intended recipient Nuisnu hHr TIA"
solution lust drop ~ ana sec J! h"
I hasn't u cure Tor Your christmas
/ 20
| tItul nickel ana copper chatting dIHhcs
! ana coffee p"r'ulIturs, the baking
I dishes, Duss"rul"s, or 'uusl"T sets, or
things ui thai variety. Ma Nu-.in
, case Your hristmHs plans center
around q masculine friend "r r"lh-
! i've u n It shaving set, pr % military
hruph set. a. a tUHkln.s 90 Water
mans fountain pen. splendid pres
"nt. prrhhps 1t is Among lIi" leather
Eoud". % ulll book 90 'N.ll,l." gen.
ll"nuns travelling ST ct % duI'n aud
"n' other things witch VII greet your
rowing eye IN" q christmas insrira-
l,"n. Among IA" rurl"'Iuur mur ~
general. Just To- mention 4 few, your
attention might D." ,Ii,u To- rh"rmua
bottles, rHndi"di,ks, tan. huN WRIT
INK papers, dllurins writing -"is In
hraHs. library sets, toilet sets. Hcis-
surB scul. handbags card eases, luN.
urinus- looking writing portfolios. 81
urldrc uI poker 80 us' huudi,d sets,
ilir Htl'I prov ing Iuuuns' ~ popular
~ iuiCtldr r"mrIubIunIrH, Then
jhUr" h. always the beautiful aud Vur-
i"d collection uf cat glass pieces; you
tlNtNN have that satisfied feeling that
N"u huy" duuc Yourself credit when
N"u T"ud someone a line piece oi
rnt glass Tor ChriSlmns. Along this
inc, nothing seems To be- more pOpu-
| Var THAN the handsome and distinctive
SILVER deposit glassware, DAINTY ana
graceful aud artistic,
In the sports line there ls the conn
plctc selection nf SpuIdinv'r iuiuuns
/ guUds; tennis rdcuucis, fuutbnli'. Hrik-
| ing hnrs. sweater runis, roller SlIt'",
| indian clubs, dumbb,lls boxing
| gloves ANA other ihIugs thtI. nIIl bring
| JOY Ia "a" h"IIl ul he Euuus uIlIrt"
/ of either y'A.
The endless Mrsuu ,tri,n almost
1 mn L L..
| INST ui uli o. upuk store uutli Auu get
lhf"und iu the subject of hooks and
hnd one of IA" hIggrHi christmas buy-
| ing upp"Iiuu.il'' can bucks there
! 80" ~ lwltlrsH pTufurlun; illustrated
! hN Coles Phillips, Harrison Fisher.
! ,Mr"ur" Underwood, Henry HUT,
| ll"""rd hdudlrr rhriSlN Hud others
Whose 'glrn' ana other draw ings
~" d"l"ht 30 the artistic sense and
" Fec. .urNrr. ur course there are the
iyIrN gin hunks which is enough
said. Thor" are HlEO all The late pop
ular fiction books, with hundreds ui
titles In the raHS -tu-buy nltN cent re
prints
The boys buoks include the Ban.
nor Hoy scout SCriCa, thu tnllcgc STORY
series 10y Luther Chadwick. ana tho
| Adventure series books 10y Allen
Chapman, Roy HOckwurd, Clarence
Young, Algcr Frank Webster and
Herbert Rtrnng Tho strnng hooks
are Jnighty popular Win the boya aud
| by the way, yOu get them for 60 cunts
THIS year when the pric" was exactly
| Si,2b last ycHr.
There are girls books by Mrs.
Mead, by Margaret pcnrosc. Anna
Follows johnson. ELLEN Douglas De-
lana Dnd others, with full and COM
plete linn ~ the baum books for the
Riddles
| Now. that's Just hunch ns 10 what
Ma tson hns In the Chrlatnaa SLIT lice.
| " doesn't begin 10 tell TIE Btorg---but
u gives You the huneh.N
I II you aren't wired ip---cnli al Mat
ron's' Christmas brHlnsfaB will end
/ right there, .. sN.3..t
And don't forget that Missions ca %
lers Go the mail order trade. you out 4.
of-tpwn folks.
Will pay you 10 buy your gifts
TOMORROW ~ TIM Golden nule. Big