Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1912-04-14

WE HAD HOPED tina. this season the usual spring
scramble for sutomobBss would Be avsrtsd In tho
eass Of suudehassr eazs At isase-ous alas tor wei
laid piansi
NOT THAT WE ARE coMPIAlNNo-uo in the
least So far a. we ourselves ere ooncernsd FG
from being UNPLEASANT the condition that confronts
the sesds6aker coposaton this Spring oflsfs rs well
nigh IDEAL
THAT rs SPEAKING from manusacturer's point Of
BUT FROM YOUR srANDPoNr-t is different.
That's what we wanted TO talk about-and 10 advise
you how best to 60 about to meet the conditions
that obtain and ward Of disappointment.
HERETOFORE AS YOU KNOW there has always
been tremendous-ons might almost say hopeless
shortage Of Flanders go and EMF go cars
In the Spring months-sAe rush season.
ONE OR TWO OTHER MAKES that were popular
with BUYERS shared with us to an this pleasur
able over-demand. Peasurable. but dsheartening At
that For one dislikes to disappoint 90 many good
friends Then too, when you know you make the
best automobiles for the money you hats to sec s00d
friends forced to accept second bests.
THAT HAS ALWAYS BEEN THE CASE We were
poweriess to remedy It. The EMP Company was
young. Had made rsnsndous progress, but there
was limit to financial resources. And, anyway, fac
tories can be equipped only about 90 fast Machine
tools can't be wished into form.
BUT THIS YEAR Il WAS different This big forty-6vs
million dollar Corporation felt equal to the task OF
supplying the full demand for Its two models
hereulean tho II was
WITH CAfIIAL at us coulff1ano, Win
the largest and best equipped plants In the world;
with an engineering and manufacturing organization
second to none; contracts for material placed and
deliveries assured; Il seemed II even splendid
sales force would be unable to keep ahead OF the pro-
ducton department
AND WE HAVE DONE ALL set out to do. That
ID to say we estimated that $1,000 divided into
$4,000 Flanders "S0'se and 10000 EMF "S0sC.
would surely supply the dssnand
WE FELT SURE WE HAD NOT UNDERESTIMATE the
defuau kne
these famous only throughout the length and
breadth Of America, but in all other civilized coun-
tries, but
WE THOUGHT 10000 CARS would d. Some Of our
competitors warned US II too many-the rest Of
them didn't believe we would or could make that
many.
WELL, WE'RE UP to schsdule--a few cars ahead Of
II on April LIST and carried over from March to
April orders for 4722 cars Most of them Flanders
"2Vs"
LOOK AT THIS RECoRD-3s almost unbelievable
In December, when would-be competitors sub
ssng on snow balls and waiting for the season" to
open up the Studcbaker plants shipped 1900 cars In
January Inventory monthly, 1000.
IN FEBRUARY 600; In March 48ol, and the schedule
for April II e00o-snd, we have said, little
ahead Of the schsduis.
IN THE wIcKKDESr WINTER in fifty years, you'll
recall You'd have thought that would help US by
rstsrding dewAnd-t did leave other makers cars on
their Hoou But seems a. If the harder the con&-
lions Of roads and weather the more careful people
are about selecting ther AUTOMOBILES
1000 MONTH Is THE SCHEDULE for April, May,
June, July and August, and vel make them, but
the little boy said, that's our almighty darndest.
WORKING OVERTIME NOW-snd men can stand
only about much Of that We don't like overtime
at an. But we're doing utmost to keep up with
the demand-znd we are stn in sight OF it. tho
breathless.
THERE'S THE CONDITION az IL stands today. Il 10
up to you What are you going to do about itf
ANALYZE IT: It means that lot of people going
to have to wait for deliveries and lot win be
disappointed to accept some other car
second best value-for all win not be able to get
Flanders 30 OF EMF So cars.
IT ISN'T so BAD rs 1t looks, in way. The shortage
q Flanders -20s' 10 more apparent than reai-fm our
capacity ID 20 more eos per day than SOS. But It's
bad enough And IL shows we have again fallen
shcrt Of ow ambition, hard q We have tried to
realize h.
I'VE ARE TELLING YOU THIS because we have
rspestedy asserted TO dealers and the public that
would surely avert the Spring scramble. Now that
We know tt1zf we have failed we feel that you
frank statement Of the facs-
Of COURSE m TELLING YOU we cannot help
telling cur competitors also-and very naturally they
win use Il against us-try to pefsuade you to buy
their cars The same grounds as former years, You
can't get Stndebaka csrs-either model And thatn
be dss-znsess you beat some other buyer to Il
WE FELT SURE We would be able to supply every
possible customer with q Flanders -10e-bEt
member
d. ;.::. : D.ss f. ;.. s.t' Y. =, e..
Studebaker Co