Gloucester County Democrat. (Woodbury, N.J.) 1878-1932, 1912-03-07
PRUDENTIAL C0MPANY's GROWTH

President Forrest f. Dryden, of
The Prudential Insurance Company OF
America, has just issued to policy
holders The Prudential's annual re-
port for 1911.
The report shows that the Company
issued and revived in 1911 over $780,,
100000 Ordinary Insurance and near
ly 1904 100000 Industrial, or a tote
of over SAC, 000, 900 paid for life insur-
ance The Prudential now has over
two billion dollars insurance in force
on over ten million policies The in
crease in insurance in force in 1911
was over $167,000,000. Policyholders
were paid in 1911 over $27,000,000 and
the total payments to policyholders
since organization, plus amount held
at interest to their credit, is over
SAG, 100000 The total income in 1911
was over $S1, 100000
In commenting ON the big figures
shown in the report, President Dry
den says: Prudential history records
another year of wonderful progress.
The results secured prove conclusive
Nv that life insurance is recognized
necessity, and one of the few items
in the family budget that cost
less to-day than in former years. The
amount of new insurance written and
maid for in both departments was sat
isfactory and as to the sta
ibility of the business in force, all pre-
vious records were surpassed. me
expense rate was reduced in both the
Industrial end and the Ordinary de-
partment by means of rigid economy
in every item.
Concerning the assets, Mr.. Dryden
saws: THE assets of the Company on
December 81, 1911, were conservative
" valued at $3.50, 1856, 157.l7. These
funds are invested in securities OF the
highest grade, purchased under most
favorable conditions, with the certain
tv of a satisfactory interest return.
..At the end of 1911, the Company s
liabilities were $240,999,0 91.6O, OF
which the most important item is the
policy reserve, amounting to S202,-
909, $500.
.sThe Company's liabilities include
s29, 567 ,236.51, of which $4,750, l44.o0 IS
PAYABLE in the form of policy divl-
dends in 1912 and $24,S17,1 1921 APP
portioned to date to participating poll
cies and payable as policy DIVIDENDS
after 1912.
@After setting aside for dividends to
policyholders the sum of SIS, 56l ,3265l
lust referred to, the surplus including
capital stock, was $18,1S7 ,045.57
Concerning the taxation OF life IN
surance companies, the new President
of The Prudential vigorously takes up
the question. He says:
ssThe Company owes to its pollcy-
holders to call attention again to the
question of life insurance taxation
and to urge their active interest IN
this important subject. The growing
burden of taxation-federal, state and
local-materially offsets the saving IN
expenses brought about through strict
economy and increasing efficiency
During 1910 the policyholders of Amer
lean life insurance companies paid the
enormous sum of $13,032, $50 in taxes
licenses and fees, and during 1911 an
even larger sum was paid out, but
complete returns are not yet avail
able. Since all insurance taxes are
paid by the insured, the question OF
overtaxation is one of truly moTflen-
tous Importance to every pollcyholder,
whose hearty cooperation is required
to bring about a much-needed and
most desirable reform.