The Lexington intelligencer. [volume] (Lexington, Mo.) 1901-1949, 1912-07-05

dlsmay she also felt a distinct tight
ening of the heart as she read the
name at the end. The advertise
ment was as follows:
"T AM A BACHELOR"
"I am a mans man. I've had but
very little to do with women in my
life and Pm something over thirty.
That means that I've devoted more
time to men than have most men of
my age, l know men thoroughly
and | know what | want. So when
| say that in my new military hair
brushes and hard rubber combs l
have articles that men particularly
need, l know what Pm talking about.
Every man needs my combs and
brushes, and l want every man to
have a set. Write to me today, men,
for a particularly attractive PROPOSE
ton. Homer Stillwell, Room 65,
Moderwell Building"
1t was the first time that Amy had
seen Homer's name for a number of
years, and as she finished reading
the advertisement she was surprised
and even dismayed to realize how
strong the memories were which the
mere reading Of the name in cold
type awakened within her.
1t was decidedly disquieting to
have him suddenly recalled to her
in such a startling manner. To think
that he was in the same city with
her! She fairly trembled at the
thought. Of course, he would not
know that Cedarville was her home,
still it was a cruel thrust of fate
hat of all the places in the country
be should pick out this particular
spot in which to do business.
Day after day Stillwell's adver-
tisements fascinated Amy. They
we're so like the man she had known.
1t was like him to emphasize the fact
that he was a mans man. 1t was
like him to ~reiterate "I am a bach
elor." She knew it was good adver-
Using and indirectly she heard that
it was bringing him a great amount
Of business.
1t became a habit of Amy's to
read Stillwell's advertisements in all
the newspapers. Therefore she saw
Grace Kartholl's advertisement the
arst day it appeared. 1t occupied a
half page and was lamboyant as
to type. 1t read as follows:
81 AM A SPINSTER.
ct am a woman's woman. I've
had but very little to do with men
in my life, and I'm something over
thirty. That means that l know
women thoroughly, that I've wasted
no time trying to know men. Con-
sequently | am particularly qualified
to minister to woman's needs. I've
got a comb and brush that women
need. l know what I'm talking about,
Women, write today, and let me tell
you of my attractive proposition.
GRACE KARTHOLL,
"342 Greene Street"
The similarity between Grave
Kartholls notice and that of Homer
Stillwell was startling. Amy saw
that this new advertiser was trading
on the reputation Homer had made
for himself, and Amy also realized
that it would mean business to the
Kartholl woman. But it hardly
seemed just. 1t seemed like wrong
ing Homer, and to Amy's surprise
this fact aroused an indignation in
her against the new advertiser.
The realization of this new feeling
toward Homer-this desire to see
that he got his rights-troubled
Amy. Where was all her old anger
against him? Where was her rage T?
For several weeks the ADVERTISE
ments of Homer Stillwell and Grace
Kartholl we're the most striking fea-
lures of the newspapers, according to
Amy's notion. Each day the adver-
tisers emphasized their respective
declarations of being a bachelor and
Spinster.
From a business tsndpoint the
unique advertisements could not
have been better conceived, and the
injection Of personality into them
gave the public an interest in the
combs and hair brushes sold by the
two advertisers that the buyers would
never have had otherwise.
One memorable day both adver-