The daily sentinel., 1912-06-17
QUALITY STORE.
Int An CLOTHING co.
REED BLOCK.
MINISTER'S ON ADVERTISING
conosnsus Of Opinion 10 That Pub
iieity 10 Beneficial to Churches
Would Bring Converts.

Newspaper advertising was discuss
ed by the National Ministerial associa-
tion of Syracuse, n. Y, at a meeting
the other day, after papers on the sub
ject had been read by the Rev. AL
bert C. Fulton, pastor of the First
Presbyterian church, and Jerome ID.
Barnum. In the discussion which fol-
lowed there was a wide range OF opin-
ion on the subject
Rev. Dr. Frederick w Belts, pastor
of the First Universalist church, main
tanned that the newspapers are ex-
ceedingly kind to the churches in
printing news OF Importance. and that
he did not favor promiscuous
scheme of advertising
Rev. DR. William j. Howard. a visit
or from Washington, d. c., said that
he regarded newspaper advertising as
helpful to the church, and Rev. J. B.
knappenberger, pastor OF the Wesley
an Methodist church. approved it
Mr.. Knappenberger said he was will
Ing to leave the whole subject to ad-
yertising to the individual ministers.
providing they can muster funds to
pay for 1t. He said that lie did not re-
gard advertising as sensational, be-
cause to him there Is nothing more
startling and marvellous In all the
world than the themes upon which the
ministers preach every Sunday
Mr.. Fulton in his paper advocated
the making of goods as good as the
advertisement He said that It is time
to emphasize every good point that
can be made in connection with the
church. He said that he was willing
to try paid advertising In the news
papers If 1t will fill the churches
Mr.. Fulton advocated press agent
for the church. He believed a body
like the Presbyterian church should
have representative to furnish news
matter. He believes that more pub
licity will help to break down the
prejudices and keep the good work OF
the church before the public.
IF the public can be brought into
more sympathetic relationship with
the church by the use OF honest, dignt
fed advertising. then l am heartily in
favor of advertising" he said.
Mr.. Barnum explained to the clergy
mat duN NSl liSllS Is AIiS HledH5 Oh NOV
ing mass of people in a given di.
rection. For that reason he felt Ger.
tain that it would be a good thing for
the church.
The church today" he said, must
come down from above and stand on
she same footing. the same foundation
as the business man. The church must
reach out and tell its story to those
thousands who won't answer its call
why is 1t that the theater attracts
so many thousands where the church
fails? Because il tells its story. 1t In.
terests the public. 1t awakens curios.
lty and desire to see and listen. The
church today, my friends. from an ad.
gertising mans opinion, from the out.
side, Is too cold. 1t must be made to
oustle with human Interest Its music,
10 sweet and beautiful, must be sung
IN advance Just as the advance agent
Of the theater awakens the spirit OF
The multitude for his wonderful troupe
81 believe II the churches would de-
Tote one-half the amount of money To
advertising that they give yearly tc
the cause of missions, they would
bring into their buildings twice the
number OF converts that the mission
Etes enroll. Use the newspapers "a
ssll your story and tell It well"