The Washington times., 1912-04-14

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WE HAD HOPED that this the usual spring scramble for
automobiles would be avd in the case of Sdebaker cars at
kast-but alas for we'll laid plans!
NOT THAT WE ARE COMPLAINNC-not in the least So far
concerned Far from being unpleasant the
condition that conronts the Studebker Corporation this Spring
of 1912 IS well nigh IDEAL
THAT Is SPEAKING from manufacturers point of view.
BUT FROM YOUR STANDPOINT--t is different That's what
wewanted TO talk boand to advise yo how best to about
to meet the conditions that obtain and ward off disappointment
HERETOFORE AS YOU KNOW there has always been tre-
mendou-one might almost say hopeesshortage of Flanders
20 and EMF 3o cars in the Spring monthsthe rush season.
ONE OR TWO OTHER MAKES that were popular with buyers
shared with to extent this peasurable overdeand Pleas
urabe but dsheaenng at that For one dskes to dappont
many good friends Then too when you know you make the
best automobiles for the money you hate to see good friends
forced to accept second bests.
THAT HAS ALWAYS BEEN THE CASE. We powerIess
remedy it. The EMF Company young Had made tre-
endous progress but limit financial
And anyway factories can be equipped only about so fast
Machine tools can't be wished into form.
BUT THIS YEAR it different This big fortyive million
dollar Corporation felt equal to the task of supplying the full
demand for its two modes-herculean tho it was.
WITH UNLIMITED CAPITAL at its command; with the largest
and best equipped plants the world with engineering and
manufacturing organization second to contracts for material
placed and deliveries assured; seemed splendid
sales force would be unable to keep ahead of the production
department
AND WE HAVE DONE ALL set to do That is to say,
we estimated that $4,000 divided into $4,000 Flanders
"aos" and 10000 EMF "3o's0 would surely supply the
demand
WE FELT SURE WE HAD NOT underestimate the demand
We knew the unparalleled popularity of these famous not
only throughout the length and breadth of America but all
other civilized countries but
WE THOUGHT $4,000 CARS would do. Some of
petors warned it too many-he rest of them didn't
believe would could make that many.
WELL WE'RE UP to schedule few cars ahead of it on April
i and carried from March April orders for 4722 cars
Most of them Flanders zoos"
~ nhata In Da
cer1ber when woud-be competitors subsSing
balls and waiting for e season. open up the Studebaker
plants shipped 5000 In January Inventory month"; 1000
IN FEBRUARY 42Oo March 46ot and the schedule for April
6ooO-and have sad we are little ahead OF the
schedule
IN THE WICKEDEST WINTER in fifty years, you'll recall
You'd have thought that would help us by rearding demand
did leave other makers their floors But
the harder the conditions of roads and weather the more careful
people about selecting their automobiles
5000 MONTH is THE SCHEDULE for April May June July
and August and we'll make then but as the little boy sad
that's our almighty darndes.
WORKING OVERTIME NOW-and men stand only about
so much of that We don't like overtime at ALL But we're doing
our utmost TO keep up with the demandand we are still in
sight of il, tho breahleSs
THERE'S THE CONDITION stands today 1t up to you
What are you going to do about it?
ANALYZE IT. that lot of people going to have to
wait for deliveries and lot more wibe
TO accept other caSecond best vaefor all Will not be
able to get Flanders go" or EMF "5o' cars
1T ISN'T SO BAD looks in way The shortage of Flan
ders "2os" apparent than reaor capacity is so
more 2os per day than 3os. But it's bad enough And it
shows we have again fallen short of ambition hard as we
have tried to realize it.
wiz ARE TELLING YOU THIS because have repeatedly
serted dealers and the public that we would surely avert the
Spring scramble Now that we know that we have failed we
feel that you frank statement of the facts
OF COURSE IN TELLING YOU cannot help telling
competitors aso-and very naturally they will use it against
try persuade you buy their on the same grounds as
former years 'You can't get Sdebaker CarSeiter model
And tan be true-uness you beat some other buyer to
WE FELT SURE would be able to supply every possible
toner with a Flanders "2o'-bu remember
OF coming Detroit for CGdialHo, the
mill gi,l DknoRS fanonS aaoMobik faetoriES We INIT