The Oakley herald. [volume] (Oakley, Idaho) 1908-1961, 1912-08-09

front of q buShel or 90 OF such manu-.
scripts of a morning and quit wonder
Ing at crime!
No wonder tho people sometimes
wabble. Look what their intellectual
food is!
And along with this food goes tho
/ advertisement for out-of-town goods,
the fake medicine dope and a hun
dred kinds of skin-game propositions
that have their thriving hot-beds In
the cheap monthlies!
And you take em in and buy from
their advertisers to the detriment OF
yourself, your family and your home
town. Stick to the standard maya
zines, though they cost little more,
stick to your home merchant and
! your home town!
And as for the rest Of the magazine.
1t is filled with pictures Of actresses
and few Who's Who portraits of
men of affairs who may be needed to
pull the wool over somebody's eyes
down at Washington. There's an
| article on "Pink Pajamas and the
Moral Situation" written by a dub
| reporter and signed by a man who Is
big enough to want to get his picture
| and his name In the magazines pro-
vided he gets the advertising without
having to write the article. There's
story by an advertising representa-
tive who can give the magazine some
business If the magazine will buy his
q WI
There is household department
cribbed from the Lord knows where
by woman who couldn't hold q can
die to the cooking your mother did.
There's a puzzle department and
millinery department with catch In
1t that makes you buy your plumes
somewhere in the city. There's a
health department with hifalutin'
medicines mentioned and sold by the
fellow who writes the dope, and pat
tern department with an address at
tached where you can buy your pat
terms at SO much q pat.
Oh, It's great game-and the fun
ny part of it is that you are falling
for 1t as surely as the leaves in au-
tumn-falling, falling, everywhere!
You are falling for this game and get
ting trimmed regularly and by so do
ing you are helping the great powers
that be tear down your home mer-
| chant, your home town, your home
schools, your home churches, your
home everything.
Why do you do It?
Why do you buy hundreds and hun
| dreds of bottles of dope and yards
and yards of shoddy sold in the city
and recommended by the cheap mail
order publications?
What good did one of these watch
| free" advertisements ever do you?
| Did you ever get anything worth
while for nothing, or did you pay the
fiddler every time you triHed with
city sharper on the other end of one
of these alluring advertisements?
If your home merchant hasn't what
you want in stock, why don't you go
to him and let him get the desired
article from a reputable jobbing house
at a reputable price?
That's the way to do business!
Why, l wouldn't any more think OF
buying through a mail order publica-
ton than l would think of sending a
convict to the bank with a roll of
bills to deposit.
Do you realize that the city mer-
chants of certain caliber are able to
give you the worst of 1T about half the
;rl,t 10
ground, in their store? How much
show do you expect to have, then, in
| dealing with a bunch of small-bore,
| fy-by-night advertising concerns that
are looking for good things" from
country towns?
Taking chances!
Well, l should smile!
What you should do is to get up a
crusade and hunt down all the people
in your town who permit these nox-
ious distributors of fake advertise
ments to send them their magazines,
and get them to sign a pledge to
make a public bonfire once a week
and burn every cheap rag magazine
that comes into town. And right on
!
material, throw the catalcgs that
drift In from the mail order houses.
| Make a good hot fire and go home
happy-and safe!
You wouldn't stand it to have a
| burglar skulking around town and en-
tering every house once or twice a
month, would you? And yet you al
low magazines that are backed by
thieves to come into your home circle
and cheat the eye-teeth from your
head
Maybe you like it, If not, why
| don't you do something and make 1t
hot for this character of publication?
There is nobody that will do any
more for you than your home editor
If you treat him right. and when you
see an advertisement in his newspa-