The Birmingham age-herald., 1912-01-23
By Accredited Actuaries

"We are not. however, insisting that parties buy of us because we are a southern corporation but we are selling life insurance because wee have policies that have been passed on by accredited aetuaries who have gone over them carefully. and we have made price lower than most of the eastern com panies we aare offering to tho public good goods; we are offering them to the public in competition with the goods sold by companies in the east and in the west; we are selling them on their merits.
 "You have heard-Tve told you the story before--that we procured a pass age al Montgomery, of coQprehen- sive deposit law law providing that We shall put into the treasury at Mont gomery in addition to $100,000 of our capital, the reserve portion of every annual premium which we collect, which is to go to the credit of each in- dividual polieyholder, so that if this company should go out of business to- morrow, if any possible disaster should overtake any of the stock, the policies which we had issued would be as good as an Alabama bond. the reserve being sufficient on each policy to rewrite the policyholder in any insurance company doing a reinsurance business, as of the age at which he went into this com nany.
 "So, that we say we are selling in surance on it's merits: we are selling insurance at reasonable rates on pol 1 cies that carry every proper safeguard
 and are in most attractive forms. Not only so, but we say that we are selling
 safer insurance than the eastern com
 panics, or the western companies; such
 companies put up no reserve with our
 state treasurer; or, for that matter,
 many of them with any state treasurer.
 However. no man has lost dollar on
 a legal reserve life insurance policy
 In the United states in 30 years; ours
 are merely safer than the others; this l Is the opinion of your president You will see from the report of the actuaries that our assets have grown
 very materially that our surplus has | grown very materially; that our To- serve has grown very materially. The | greatest asset we have, however, is the l asset of character The officers of this l company have not done anything, we 1 think. that you could be at all ashamed of We believe that no actuary in tn, | country, and no experienced and wis, insurance man would criticize us ii any serious way. We believe that thi. asset we have earned, other than tn, liquid assets as represented in dollars is worth a large sum to the company; i is your property.
 This year we purpose to very mucl increase the insurance written over las year We have grown to that stag 1 where we think that we can afford C handle a very much larger volume. w 1 bespealS the interest of every stock holder in this company: a few word
 will cost you nothing and may be o ] very material advantage to the agent
 and as such to the company.
 1 "The company seems to meet the ap 1 proval of the insurance department O | the state. 1 quote here. in part, let
 ter from the Hon. Harvey w. Lair'
 which speaks for itself;
 H !" Montgomery, Ala, January r, 1912 Hon. William D. Jelks. President, Pro 1 tective Life Insurance company, Bir I mingham, Ala. Dear Sir: In a repor
 of an examination of your compan, ] just made to this department by w. F
 Halliday. actuary, most satisfactor,
 condition is indicated. The investiga ton brings thes business down to tn, 1 end of the year 1911, and l can do yo,
 no greater service than to quote tn, only comment which MT. Hallida, makes with regard to the handling O l the business. He says: The compan, is to be congratulated on the success ful operations of the year 1911. It hai maintained it's most conservative polio,
 of accepting only the best class O risks and these only when obtainabll I at a reasonable cost" 1 congratulate you upon this statement
 '' I am also impelled to express t