The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1912-09-20
BOARD OF TRADE
PLANS CAMPAIGN
For Palatka Business Men,
Outside Excursions Con-
tempIated.

One OF the most important suggestions
made at the meeting of the Palatka
board OF trade last Monday night came
from Secretary Roystcr, whose bust
ness II is TO think up and plan for Pa
latka's expansion commercially, socially,
intellectually; his suggestion OF Monday
night embraces all three avenues.
In substance Mr.. RoySter said:
"Palatka has a chance right now to
put itself on the map 10 its everlasting
benefit - financial, social and intel
lectual benefit of every single member
OF the board of trade and everybody
dependent upon them.
Jacksonville is preparing TO put on
series of trade excursions that will cost
each person that participates about $3.50
The Palatka board of trade can put on a
series OF short business mems trips into
Palatka's rightfuI territory that will pay
larger dividends on the time aud money
invested Than any other general invest.
ment ii can make.
THE Palatka wholesale and retail
merchants and manufacturers and manu-
faCturcr'S agents would come in personal
contact with their customers, their Gus
toners will appreciate the attention pad
them; the one will get better idea OF
the others wants and a general. mutual
ly beneficial acquaintance will be
formed. In addition 10 this the Pallka
merchants that live by what they sell TO
their ncighborS will get better under
standing of their own county and the
conditions that maintain; they will re-
ceive liberal cducaton; they will find
that what they do not know about their
own county would fill book.
"Thc little town of Alton, III,
through its board Of trade. inaugulatcd
series Of short business trips into their
immediate territory, record was kept
and the result showed that the mer-
chants OF Alton met in this way Is, 900
people, and that the radius of these trips
was only Is miles.
"The Palatka board of trade can ar
range these trips TO nearby towns with
little expense OF time and money and it
is my hope that the members will take
up the matter Enthusiastically.
After some discussion ii was decided
10 have the secretary work up the idea
among the business men and report at
the next meeting.
The board OF trade committee on ad-
vcrtising, a committee which hopes TO
educate the business men of the city
away from the practice of indulging in
"Snide" advertising, made a report.
The committee said that it had ex-
amined and turned down four "Sride"
advertising schemes that had been call
ed 10 its attention by the solicitors.
The committee said that ii believed
that ii had done members of the board
signal service in so doing and that it
would continue to serve them to the
best OF its ability The committee said
that in spite of its diSapproval certain
members of the board had patronized
the same "snide" schemes. This of
course the committee recognized as
within the province of the mcmbcrS-to
act on their own judgment, yet the
committee believed that before patroniz-
ing these schemes members would do
well 10 get the committee opinion.
There is no question that in this one
matter OF advertising a vast amount of
money is Squandcrcd annually in Palat-
ka, and much on fake schemes that
have little merit but ii has always
seemed 10 us fully in keeping with the
broadeSt AmcriCaniSm to allow bust
ness men the enjoyment OF the largest
liberty in exercising their "divinc right
OF getting stung."