Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1912-04-05
To DECORATE CITY
DURING Exposition

A special meeting of the internal
trade committee of the Board of Trade
vas held yesterday afternoon to take
up the question Of cooperating with
the committee on the Newark Indus
trial Exposition, Waters B. Day act
ing as chail ran in the absence OF
Frederick T. Ward. who is in Europe.
1t was suggested that the exposition
offered a splendid opportunity for the
merchants of the city to attract
visitors from all points in the State
during the two weeks of the expo
sition.
A plan calling for an elaborate deco
ration of Broad n Market streets,
Central avenue and other streets lead
ing to the armory, where the expo
sition will be held, was submitted by
Guilbert & Beetle.
The decorative scheme combines
unique features for illumination at
night, the erection of statuary at
points on Broad street and on Market
street, the use of transparent lanterns
to enclose the electric lights of both
streets.
1t was unanimously agreed that a
merchants committee be organized to
take UP the plan of decoration and a
general plan of advertising in connec-
ton with the exposition and to raise
funds to meet the expenses involved.
Albert ]. Hahne spoke very much in
favor Of the merchants ayailing them
selves of this particular occasion to
add to the general movement for the
benefit of Newark, n he related his
experience In Cleveland. o., during the
time Of the exposition In that city.
stating that on the evening that he at
tended 1t was necessary to close the
5 doors on account of the vast attend
ance. and that at least 10000 people
were disappointed in not being able
to obtain admission, and he believed
that II the right kind of advertising
and publicity work is lone in n
ton with the Newark exposition
visitors can be attracted from every
centre in New Jersey and many from
distant points.
In connection with the exposition, the
executive committee made known the
fact that the Celluloid Company in the
preparation of their exhibit were going
10 expend several thousands of dollars
and that the display would be perhaps
as fine as any exhibit Of its kind ever
made.
It was stated thai the New Jersey
State Brewers Association had decided
TO go to an expense of several thousand
dollars to exhibit a model brewery in
connection with representation of a
brewery plant of a hundred years ago,
n that this was being done simply
for educational purposes, without adj
yertising any product of any brewery.
The Croker Wheeler Company are
represented as planning an exhibit
which will be interesting to all users Of
electric appliances, and this company
has entered into the spirit of the expo
sition by volunteering to supply dyna-
mos, fans or other appliances to ex-
aibitors without expense.
Among other exhibitors who will dis
play machinery in motion, showing the
process of production, will be:
Igoe Bros, manufacturing nails from
raw material and cutting wire to
lengths; Hewes & Phillips. with a rum
ming engine showing cross section of
cylinder; Watts-Campbell Company
Awill operate a Corliss steam engine; the
) printing trade of the city will make a
combination exhibit, turning out press
work of all kinds and will Issue an Ex-
position Journal daily; f. Koch & Co.
will operate a stamping machine, turn
ing out medals and badges, and will
make a speciality of producing an ex-
position souvenir; Zeh & Hahnemann
viii nave an exhibit in which they will
show a press in operation.
The Art Metal Works. American I'm
,iergarment Company, William Bal,
nc, Public Service Corporation, West
i~nghouse Electric Company, A. P.
smith Manufacturing Company and
other exhibitors will display exhibits
in motion.
There seems to be more general in
terest taken in the matter of exhibits
by manufacturers, attributed. nc doubt,
to the publicity which the press of the
city is according to the movement,
and the manager anticipates that the
entire floor area will be subscribed for
considerably in advance of the date Of
opening.