The Washington times., 1912-04-28
What Factors Do You Consider When Selecting Motor Ca


HAVING AscERTAINED these things. we would
proceed to the still important points in the selection
of our automobile. We would for list of owners in
and friends of friends. And we would see them ali
personally Ask about the how it performed the
aeTent at IT.. kinds OF roads and in yayng weather Ask
would inquire carefully to the treatment accorded each
customer by the manufacturer or his agent
SPEAKING OF AGENTS.: dealer is the better tern.)
We would further and ask whether back of the local
dealer was branch or merely jobber. jobber, you
know handles certain product this This season.
Get that3 Next season he may, and probably will
be handling competing It will be necessary-or
he will think so-to "knock the he is selling
And the easiest to do that is to neglect it and
its buyer.
ONE CONCERN -STUDEBAKERs to be exsct-hsve
thirtysx branch houses located in many important
distributing centers all this continent-Canada
we'll as the U. S. (There 60 again Constantly
revertng to ourselves. And when trying hard
to be impartial, tooD
NOW WE HAVE ELIMINATED ALL but three or four
cars from our further consideration We speaking
now of in the prce-class of Flanders "20' and
EMF $50" which is to say, selling from $1,000
down to $500.
PRICE OF FLANDERS "2o" IS $500 at the factory and
of there no other car at lower or at that
price that compares with this wonderful car at all And
though EMF $50" sells for only $11oO you will find it
damned by all dealers selling to $1,000. In
other words it is their strongest competitor just
Flanders 20 is the bee no of dealers who have 5000
and cars to sell and who have to argue that they
are just as good as Flanders 800"
THAT REMINDS US. Recently we heard of two In
genous ways make the rival dealer tell between the
lines as it which he really considered best
Here they
ONE REsoURcEFUL BUYER made it practice to
watch, while he talked with the various Dealers and
which they all knocked. He says the first they
In competition He bought EMF go" (But, Of
course, that is aside from the story)
THE OTHER, A PSYCHOLOGIST adopted this plan
He assumed that the he was looking at the best
in the world-to avoid argument with the salesman.
Then he asked which the salesman considered next
best
HE BOUGHT FLANDERS "2o"-now this isn't preju-
dice. 1t is fact.
WELL, WHAT HAVE WE LEFT after eliminating the
that cannot measure to the standards have
set-standards which the only safe which
base purchase that involves much money and
much in pleasure the reverse does the selection
of an automobile.
WE HAVE STUDEBAKER CARS-Flanders "2o" and
EMF $50" each in its distinct class. And
have only these becausebecause in addition passing
all the tests enumerated with 100 cent to their credit
they possess that additional advantage which other
enjoyhey are backed by the and the reputa
ton of Studebakers.
WE HOPE WE HAVE HELPED YOU to select the right
The that will give you the most for your money
in the first place and the service and satisfaction
the least cost afterwards If you apply all the tests
have suggested your decision will be the same ours
your means
JUST A WORD ABOUT DELIVERIES. We receive
many letters from good friends in about this vein
"Would order a Flanders "20" but competitors tell
you heavily oversold may get it till July
Tell me the real situation" Here's our reply:
WE WARNED YOU in our last ad that tardy buyers
would undoubtedly be disappointed We cannot alter
that Tried to get ahead of orders. .in April but
bad the weather only managed keep abreast
Can't hope to do more in May But that doesn't affect
buyers who alert to the condition Only the tardy
will get left You get a car-if you hurry. See
your local dealer to-day and he most likely fix you
up for early delivery And if you doubt his promise
just drop line to at the factory and will tell you
whether he positively guarantee you the
he says. Nine times of he is telling you the
truth-thats the kind of dealers we have mostly But
don't delay.
1. DETROIT