Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-11-25
:: BROADWAY JONES ::
Bqsedon George NJ CohQn Play Noq0 Running Ne7O York

Neither do T." instantly agreed Bob.
But Pembroke paid no attention to his
interruption and continued. with an air
that said plainly: well, sentiment may
be a foolish thing. but ! am sentimental
still, even in business we sometimes
desire 70 satisfy our pride. II has always
been the ambition OF our company To
control this output. For ten years we
have tried 10 absorb Il into the Console
dated without success. / have com
municated with my people IN Ohio, ana
while we know ana feel the price to 10
highly eXorbitant, we have decided to talk
II over. ! am prepared to buy
The temptation to jackson e. take the
center Of the situation, particularly IN
view Of the fact that a certain pair oi
eyes were watching him 'ntently, must
have been tremendous. but still he stuck
TO his role OF owner" So it was Wal
lace who answered.
wei. we're not prepared 10 sell
What I've agreed to your terms, IN q
sort OF aeonized gasp.
II heard every thing you said, went on
Wallace. while the judge interjectci:
Yes and il / know anything of the
law he's said just about enough TO put
the whole Consolidated Company Ia jail
for the balance Of their natural lives"
Vaguely to The roomtul Pembroke said:
Il don't quite gather your meaning
$50, ana you don't gather In any
chewing gum, either" said Wallace
sharply Were not going to sell; We're
going 10 fight. You haven't got a poor,
lettering old man to deal With. but
youth fun Of fire ana fight and energy and
ambition. Look"
Wallace 5olemnly extended his hand
T..t .g,F Ia
Josie.
is lie kidding me-" he inquired in an
aside.
But Wallace was now laundering on
III manner that was forceful, mentally
and physically
I'VE have an article" said he, that
on its merits has stood up under almost
Impossible competition We have the
goods to deliver, ana we're going to night
you ana beat you at your own game. We
are going to make You take your own
medicine, Mr., Pembroke. We're going to
make you compete with us Broadway
ana Josie were now smiling slightly while
the judge looked on in wonder-''Ne're
| going to advertise as no article was ever
advertised before We're going TO posi-
and plaster from one end OF the country
10 the other. We're going to NOV you
under-tha what we are going 10 10.
and we are ia p position to do it,
Pembroke's tone was suave as he am
| swered:
we spend "a million dollars a year ad-
Vertslng, Mr.. Wilson"
mo, you DON'T" retorted Wallace. in
stanty. II know what you spend bet
ter than You do yourself Ana my name
isn't Wilson, ana I'm not Jones secre-
taTy. There's my name ana there's
my business"
Pembroke TOOK III the facts upon the
card in ii single glance
A KNOCKOUT.
You mean the Empire Advertising
Company is behind this concern?' he ex-
claimed
That's just what / mean and were
going to do five times az lnuch advertis-
ing as you ever did, at almost one-tenth
the cost" said Wallace.
Then my people do no more business
with The Empire" came from Pembroke
anRrily.
Wallace only wished Clara was there
70 hear his response;
''.Nll right: then you don't get any out
door advertising this side of the Rocky
mountains"
Pembroke turned 10 his stenoerapher.
Come, John" he said, and then added
TO Broadway: you mark my words Mr..
Jones. youll be glad to do business with
me before another year has passed"
Broadway bautered back
You come around and see me in about
q year, may buy the Consolidated"
Come, John. was Pembroke's only
reply as he left the room
Broadway stopped the stenographer
with; Say, John,