El Paso herald. (El Paso, Tex.) 1901-1931, 1912-04-29

ITS MIGHTY uIPORTANT-this matter of selecting
automobile. Of every buyer knows that But
every one knows how to go about It determine
just which from among the many offered for his
consideration viii meet his requirements and afford
him the satisfaction he devouty hopes for aerwaTd.
ARE YOU ONE OF THOSE who ask about the horse
power the hill climbing ability the riding Qualities: look
over and approve Of the general appearance then ask
the prcead think you have covered the whole ground?
IF YOU ARE, then you may be satisfied with your pur
chase few months hence. We say you nay-if you
lucky Otherwise you will realize all too late that the
points mentioned, while important, to be had IN
almost any automobile nowadays and not after all,
the most vital factors to consider.
IF WE WE'RE ASKED to select from among all the cars
on the market to-day, and they all lined up in a
for critical inspection would be as much at
you but that we know some things about
automobiles and their manufacture and their career
after they leave the factory that you layan, cannot
possibly know. And we are anxious to give you the
benefit of that knowledge.
BUT AFTER SEEING THEM-noting points of con-
and of agreement in design, finish ct cetera,
would ask other questions note very care
fully the replies.
LET US ADMIT before going any further that we are
prejudiced Prejudced IN favor of the Studebaker
product Prejudiced IN its favor because know how
made. Know about its good points than you
any one else can possibly know-because we know
you can't know, how sincerely try to build the
best automobiles possible-to give Studebaker Gus
toners the best value for the money.
WE'D LOOK EN- ALL OVER-hrst Naturally And
The buyer himself really
reputable and compare them point for point Com
pare points Of coRtrast-and features IN which the
several cars agree. course, we would exclude
is to say ignore-the experiments The new and
tried models We would consider only cars backed by
regulations of long standing, for, aside from your
judgment, based as It must be merely superficial
and brief examination and demonstration, you really
have nothing TO depend upon but the reputation back
of the carr
WE WOULD STUDY THE DESIGN-see if It CORE
spOnded with the best standard practice Appearance
IS, o q
that looks than he paid for it. Some look less you
know-and the majority look par at most.
WE WOULD RIDE IN IT-have demonstration as
they say. And, while would watch the performance
Of the motor, transmission and the generally very
closely during that ride, would attach it
importance than it deserved. For any car especially
tuned up for the occasion and in the hands of re-
sourcefu driver will do almost unheardof stunts. That
fools lots Of otherwise astute prospects.
BUT AFTER ALL THAT-after considering the factors
that any tyro would naturally take into account-we
would ask some other and pointed questions.
Questions that would stump eight out Of every ten
statesmen and perjue another tenth Of them to
to satisfaction.
WE WOULD ASK FIRST who made the Not who
made themotor, axlesand otherParts NOtwho assembled
them and put his nameplate the finished product
but who actually made every part of the from the
materials to the completed car. And we would
exclude from further consideration all assembled"
automobiles.
THEN WE WOULD WANT TO KNOW just how many
automobiles each manufacturer made per annur. For
the that question the answer to that other
els It built OF is it manufactured" If made IN small
quantities-say less than 5000 per year-then hand
work must of necessity enter largely into its making
And we would not buy handmade automobile. The
hand cannot approximate the accuracy Of the machine
No two worImen do work Of equal quality hand
made machine means one mistake made to fit another
for perfection is impossible by hand.
so WE WOULD EXCLUDE from consideration those
cars made small numbers; for the following reasons:
First cars made in quantities better because methods
possible IN quantity production that are impossible
when making small numbers. And second; we would
know that parts Of made IN small quantities Wouo
be absolutely interchangeable, whereas parts OF
machines made in immense quantities must De
necessarily.
NOW WE HAVE REDUCED the cars we would consider
to very small number you would select our
automobile by the simple process Of elimnation.)