The Winslow mail., 1912-06-01

good will and you must conclude that
cities also must be made to appeal to
the women of the home.
A current magazine has the adver-
usement of motor car the features
OF the advertisement are In the fol-
lowing words: Physical comfort af-
forded by resilient springs, luxurious
upholstery and rich appointments.
New devices increase comfort, con-
ventence and safety" Note that eff
cient mechanism is taken for granted,
economy In operation Is implied
Cities appeal to the individual just
as they offer these very things The
question Is, what does your city pre-
sent In physical comfort, convenience.
safety and artistic surroundings?
The best advertised cities in the
United States are not the ones who
exploit their commercial advantages
most widely, not the cities with the
cheapest fuel, the most railroads, the
lowest freight rates; the cities that
are home cities, beautiful cities, well
planted cities, are advertised by their
loving friends.
In Detroit where life Is worth liv-
Ing" we see the most conspicuous ex-
ample; 1t Is not only slogan, 1t Is
fact, II you have been there but
once you will always be impressed
with the most powerful of municipal
advertisements, namely, the appear
Of oi&
kept streets, parks, Fairgrounds, river
front, delight the eye, charm your
senses, and you say these people are
not only prosperous, they are happy.
The desirable type of citizen to at
tract Is not the mere money-maker.
A city Is never built by the men who
only strive to take all they can from
city and give nothing back. If your
city has wonderful fortune-making
possibilities and attracts men for that
alone, they will be citizens only until
their fortunes are made; then they HE
themselves to cities where they can
enjoy the spending of the wealth they
have wrested from you. Where does
your erstwhile citizen go? To Paris,
Berlin, Washington, Detroit, Los An.
geles, at least somewhere where he
can be proud Of the attractiveness Of
the home city he has chosen.
Some cities are already awakening
to the power Of the park and the play.
ground as municipal advertisements.
Burnham gave Chicago a glimpse of
ifC f1furo possibilities oud NbIoo~oora
are now forgetting their former pride
In their packing houses and exploit
ing their beauty spots. Since Kess-
Ter bu1lded the boulevards for Kansas
City, she has grown marvelously;
raised the type of her citizenship and
progressing commercially and indus.
trial has outstripped her sister cit
les Of the middle west, just in proper
tion to the amount of time, energy
and money she has spent in civic at
tractiveness.
What is being done in Dallas is pur-
posely omitted IN detail. 1t should
be said, however, that from her effort
for civic attractiveness, Dallas is re-
ceiving more favorable advertising
than ever in her history She Ia chal-
longing the attention of the world by
her work for civic beauty. Under the
direction of Kessler, Dallas is apply
ing the surgical knife to the diseased
physical tissues and correcting the de-
formities in her anatomy. Dallas is
bettering her housing conditions for
her laborins people; is promoting civ
ic centers; establishing public com.
fort stations; building a comprehen-
sive system Of parks and bouleyards; !;
and installing decorative lighting sys-
TENS.
The day Of the commercial booster
and the industrial advertisement of
cities Is passing. Factories are not to
be plucked UP by the roots and trans
planted bodily. The advanced school
of municipal science says, "Clean your
house before inviting your guests %
Make your city the most attractive in
which to live, 1t will advertise itself
and commercial prosperity will fol,
low.