Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-06-29
Ne RICH CARS
ARE DEPARTURE
Specifications for 1913 Models
of LoW-PriCed Automobiles
Are Most Complete.

The RICH Corporation, manufae-
turers of the RICH car. has created
something of a sensation in the motor
car producing circles and among mo-
florists generally, this time with an an
nouncement of equipment on the re
H touring car for 1913 that heretofore
has only been looked for on cars selling
at much higher price.
This equipment includes five electric
lights, non skid 80 by 31-2-inch tires
all around, Warner autometer. top fit
ted with Jiffy curtains, top slip cover
rear vision mirror and robe rail. That
the 1913 season will be one in which
full equipment of a motor car with
every essential to convenience and
comfort in driving will be demanded
by motorists is indicated by the RICH
announcement.
That full equipment is to be the big
feature for 1918 is indicated by articles
in various motor papers recently. TIC
the 1913 RICH touring car at 5000
belongs the distinction Of being the
first low priced car to specify either
electric lights, non skid tires or War
ner autometer as standard equipment
All three go into the RICH, along with
the popular Jiffy curtains, first includ-
ed on May l.
The lamps used on the 1918 rich
are all of the bullet type The head
lights are IL inches in diameter, fitted
with 1G candlepower bulbs and double
parabolic lens; side lamps inches in
diameter with 4 candlepower bulb and
paraboic lens, and the tail lamp 4
inches in diameter with candlepower
bulb. Ediswan sockets are used
throughout. On the head lights the
parabola is set into the body of the
lamp. allowing easy access to bulbs
and focusing device, and permitting OF
the cleaning of parabola or glass in
door without the removal of screws or
other holding devices.
Current is supplied by 100 ampere
storage battery, carried in a battery
case on the running board
The specification of non skid tires is
all an Innovation and the advantages
of this type are manifold. They give
the driver a feeling of security, no
matter what the road conditions may
be, and reduce the cost of upkeep be-
cause of their longer life
On this car 80 by 1-2-inch tires
viii he used exclusively.
The autometer furnished is War
ner model 80 with speed Indicator, trip
and total mileage recorder, the latter
being of five figures.
The top is Of the best Fairfield rub
Der, the most durable and serviceable
that can be secured. Each top is fitted
with Jiffy curtains, which were first
specified as standard on the RICH on
NAV These curtains mako II ~
necessary for the driver to leave his
seat and wade through mud to inclose
the car when a storm comes up, so
with Jiffy curtains he need not, when
caught in a sudden shower walk
around his car and place his curtains
for they operate from inside. A top
slip cover is also provided with each
car
The wind shield will be of the same
type used heretofore, integral with the
body, thus doing away with all arms
and supports
The horn is of the special tallyho
type, concealed under the hood.
The rear vision mirror, so helpful in
city traffic, as it enables the driver to
view the traffic behind him, is also
provided, while complete tool kit, tire
repair kit, tire pump and standard jack
complete the equipment.
Among the mechanical changes on
the RICH 1918 chassis are a hand
brake. placed at the right of the driver
a hand throttle controlled by means OF
lever operating on a segment attached
to the steering column.
The Bosch hioh tension magnetic will
be continued, and the latest improved
BID carburetor will be used.
The left-hand drive with center con-
troll, now being featured in the an
nouncements of the highest priced cars
has always been standard for America
on the RICH and will be continued.
No changes whatever wiki be made
in the motor nor in the transmission
which is integral with the rear axle.
The popular short wheel base two
passenger roadster will be continued in
standard and ZEE models.
The standard car at 800 will have
gas head lamps. oil side and tail lamps
80 by 3-inch tires on clincher rims
generator, top with Jiffy curtains and
tallvho horn, as regular equipment.
With the EE model at $3.50, gas heai
lights and prest- o-lite tank. oil side
and tail lamps. go by 3 12inch tires
on demountable rims, top with Jiffy
curtains and tallyho horn will be fur
nished