davidaulloa/AmericanStories huggingface dataset:
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22
FOR MISS ANTHONY

Tuesday afternoon Mrs. Jack Rentz
entertained at a charming party in
compliment to her guest, Miss Gladys
Anthony, of Wrightsville, Ga.
At the front door the guests were
given cordial welcome by Mrs. E.
P. Rentz, and then they were served
to refreshing punch by Misses Mar
tina Kate and Louise Rentz.
Receiving in the library were Mrs.
RentZ's mother, Mrs. Augustus Da-
Wis, her grandmother, Mrs. Anthony,
of Wrightsville, and Mrs. S. S. Duval.
After leaving the library the guests
went into the drawing room where
they were greeted by Mrs. Rentz,
who introduced them to her aunt,
Miss Anthony, VINO is very pretty
and lovely young girl
The game for the afternoon was
red heads" which is played with
trail cards. 1t was immensely inter-
esting, and at the end of the excit-
ing game Miss Annie Davis was pre-
sented an exquisite bouquet of carna-
tons for having won the greatest
number of games.
During the afternoon Mrs. Rentz
was assisted by Mrs. w. C. Reagin in
entertaining.
The games were played in the
drawing room, library and dining
room, and all the rooms were most
beautifully decorated in the loveliest
OF spring flowers, dogwood blossoms,
etc.
The guests at this pretty party
were Mrs. w. c. Reagin, Mrs. R. C.
Muncaster, Mrs. Clifford Anderson,
Mrs. Arthur Clark, Mrs. Albert Mar
tin, Mrs. Ards Waterman, Mrs. d. G.
Haley, Mrs. Violet Powers, Mrs. S. S.
Duval, Mrs. ]. D. Robertson, Mrs. Har-
vey Clark, Miss Clara Johnson,
Miss Annie Davis, Miss Min
ME Stovall, Miss Jennie Harrell, Miss
Elizabeth Newsom, Miss Eugenia Full
Ter, Miss Betty McIver, Miss Halle
Ley, Miss Esther Ley, Miss Matte
Williams, Miss Bessie MacKay, Miss
Hope Robinson, Mis- Marion Dewey,
Miss Mary Phillips, Miss Adele Bit,
finger and Miss Tarver.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22
A QUIET WEDDING WEDNESDAY
AFTERNOON

Wednesday afternoon Miss Ceciio
Strong and Mr.. Allen Mcdonald we're
very quietly married. the Rev. " a.
Coleman of the Christian church per
forming the ceremony a. his home.
There were only a few witnesses o.
the marriage. which was a very slm.
pie one.
Miss Strong has been one az TIE
telephone operators for the past fea
months and is a bright ard proify
young woman. aud has been an espe
cially agreeable operator.
Mr.. Mcdonald lives near ocaia On
the Silver Springs road. and yin iaka
his bride 10 his home there. Both
Mr.. and Mrs. Mcdonald have q great
many friends 20 wish them happiness
in their married life
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22
MRS. JERRY BURNETT CAPTURES
FIRST PRIZE

The bean guessing contest held for
the past month by Messrs. Hurst &
Garner at their ladies' ready-to-wear
goods emporium on West Fort King
avenue, closed at s O'Clock last even
ing, and the task of counting the
beans was awarded to Mr.. r. r. Car
roll of the Star and Mr.. B. A. Bran
nan of the Ocala Banner.
The count showed that the quart
jar of beans, mixture of various siz-
es, contained 1871.
Mrs. Jerry Burnett, with a guess of
1876, was the nearest correct, and
was awarded the beautiful cream col
ored serge dress offered as first
prize, while Mrs. L. w. Ponder won
the second prize of $500 in gold for
the next nearest correct number
1137. There were possibly twenty
five guesses entered that came within
twenty of the correct number, the
next nearest to the prize winners be-
ing Mrs. F. R. Malpass OF Milledge-
vile, Ca, who is visiting her sister,
Mrs. w. D. Richey, on North Sanchez
street.
The highest number recorded was
10000, while the lowest was 213.
Messrs. Hurst & Garner have sue
ceeded in building up a splendid bust
ness in their line, though they have
only been opened UP for the past few
months, and their guessing contest
was the means of bringing many of
the ladies from all over the county,
as we'll as Ocala, to their store, to en-
ter into the guessing game.
The numbers recorded sshow that
the contest was a guessing one
from end to end.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22
GONE TO FLORIDA

]. w. Naylor loaded hls ear last
Friday and Saturday. and on sunday.
in company with Perry Peterson. a..
parted for his new home at Deals.
Florida. Mr.. Naylor has purchased
a 115-acre improved farm near fhia
town. Oeala has q population Of aet.
EN- or eight thousand. and Mr. Naylor
says it is a lovely place. Airs. Nayior
departed Tuesday for Kansas City. %
remain several days visiting relatives.
after which she viii join Mr.. Naylor
at their Florida home. We wish both
these good people good health and
much prosperity In their homc. but
we can't for the life Of us see ho9
Mr.. Naylor Is going 10 End enough %
do on a 115-acre farm. The Latch.
string of Wahaunsee county hanNa
out for them TO return whenever ther
become dissatisfied with lhslr hone
in the sunny south.-Alta Vista
(Kan.) Journal. Immediately npan
his arrival Mr.. Naylor atlendea 10
what should be the desire - every
newcomer In community made ar
engagements for the local papers tis-
its for a year.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22
MRS. HOLDER AND MRS. RHEIN-
AUER ENTERTAIN

Wednesday afternoon Mrs. Edward
Holder and Mrs. Charles Rheinauer
were hostesses at the Country Club,
and entertained at large tea. There
were an hundred or more guests pres,
ent, and the afternoon was a perfect
Florida spring one The many lovely
women seated and standing about in
congenial groups on the big verandas
of the handsome club house, with a
few men scattered around, and the
beautiful golf links dotted here and
there with animated players, made
the scene one of extraordinary inter-
est.
There were seven or eight tables Of
card players, who greatly enjoyed
their games of bridge, while others
preferred to sit around and talk and
watch the golfers. There were quite
number of the latter playing mixed
fOurSomeS, and some excellent scores
were made, Mr.. J. S. Pearson coming
out victorious.
Mrs. Holder and Mrs. Rheinauer
were assisted in entertaining and
serving by Mrs. NJ. Fishel, Mrs. Scott
and Mrs. MacKay, who sat at the ia
bles and poured iced tea and hot tea,
! and by Miss Hohenberg, Mrs. Koonce,
Mrs. Bullock, Mrs. Carney and Mrs.
sandwiches, German coffee cake, an
gel food and several other kinds of
cake were served.
Mrs. Holders and Mrs. Rheinauer's
tea was a very delightful event
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mr.. A. n Cameron of Stanton was
a caller at this office several days
ago, and reports the finest prospect
in years from his citrus grove. He
expects to market over three thous-
and boxes of oranges, grapefruit and
tangerines next season. Mr.. Cam
eron has one of the most desirable
locations in Marion county and now
that his groves are in good shape is
enjoying life to the fullest extent
with his little family.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Yesterday was most delightful
day and many took advantage of it's
loneliness and went into the woods,
which are now laden with the per-
fume of the dogwood and jassamine
blossoms, and more beautiful than
'Joseph's coat of many colors. !"
Spring never looked more vernal, and
the Summertime dresses of the young
girls and maidens fair add to its
vernal appearance
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mr.. and Mrs Welsh, Sr., of New
Jersey are expected in Ocala today
on a visit to Mr. M. j. Roess and FAM
lily for a few days. They are the pa
rents of Mr. Cristy Welsh of German
Valley, n. j., but formerly of this
place, and who for several years was
in business with Mr.. Roess. Mr. and
Mrs. Welsh visited Florida several
winters while their son was residing
here, but this will be their first visit
in several years.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mr. Tinsley Rag'and a member OF
the Georgia legislature, and repre-
sentative of the Crawford shoe, is
among the visitors &c our little city.
Mr.. Ragland is a most genial gentle
the first travelling salesman to land a
public office, for he is SO insinuating
in his address that he makes every
man he meets his friend, and was
the recipient of more bouquets during
the last session of the Georgia legis-
lature, literally, as well as metaphor
ically speaking, than any other mem
Der of that body. He made many
friends in Ocala.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Captain J. Ed O'Brien Was again
a visitor 10 Ocala Wednesday. aud i
quite hopeful Of the progress he -
making In his candidacy for congress-
man from the state AZ large Re says
that there are several active o'nrien
clubs and several OF the newspapers
of the state have declared Cor hlm
and are giving him an active and En-.
thusiastic support. Just a. the mo-
ment Mr.. o'Brien il suffering from
the effects OF ptomaine poisoning. AM
may have TO 20 10 some spring for
rest and restoration 10 health and
strength.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mr.. and Mrs. Samuel Hudgings are
at home now at 213 Hyde Park Place,
at the residence of Mr.. and Mrs. Tom
Hudgings, having returned from their
delightful wedding trip to Cuba. They
report a very pleasant voyage, and
enjoyed their visit in Cuba. Friends
will be glad to learn of their return
and will welcome them home.-Tam-
pa Times. Mrs. Hudgings was for
merly Miss Florence Mellon.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mr.. and Mrs. j. W. Roberts of Mil
ledgeville,s Ca, are guests of their
daughter, Mrs. P. T. Randall, at her
pretty country home at Connor. They
are accompanied by Mrs. Roberts
sister, Mrs. C. C. Brown, of Sanders
vile, Ga. Mrs. Randalls guests have
been enjoying the beauties of the Ok
lawaha river valley for several weeks,
and will leave for their Georgia
homes in few days.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mr.. Flewellen, one of the large
day visitor. He says that the heavy
rains were quite severe on the lettuce
growers, and that many baskets
were ruined, but that the cabbage
and other crops are looking well.
Perhaps as much as half the lettuce
crop was not drowned out, and for
that which escaped good prices were
obtained.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Hon. E. H. Mote and wife returned
on schedule time Friday night. The
former had a memorable experience
in the heavy rains, landslides, wash
outs and detained trains, which were
much in evidence last week in the
states just north of us. Mrs. Mote
had been enjoying the balmy cline of
Cuba.-Leesburg Notes in Tribune.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mr.. ]. r. Porter of Jacksonville, a
very prominent citizen, died in Phoe-
nix, Arizona, on Monday. Mr. Porter
was at the head of the Porter-Mallard
Wholesale Grocery firm, of which
firm Mr.. C. n Kirkland of this city
is the representative, and also owns
stock in the company. Mr. Porter's
body will be brought to Jacksonville
for interment.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22
JAKE BROWN, Secretary

You judge man not by what he
promises to do, but by what he has
done. That is the only true test.
Chamberlain's Cough Remedy, judy
ed by this standard, has no superior
People everywhere speak of it in the
highest terms of praise. For sale by
all dealers. m
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Miss Laura Norwood. who has been
the guest OF Miss Myrtle Withheld.
left yesterday for her new home e
Port Orange. on the east coast. where
her mother recently married Mr. ?.
+. Sheppard.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

The Ocala Telephone Company is
keeping even pace with the growth OF
the city. II has purchased the corner
lot IN front of Grace Episcopal church
and viii erect thereon an up-to-date
building. especially designed for the
/. telephone business, and will be sup
plled with every device that will pro-
mote the efficiency of the service.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mr.. P. L. Billingsley and family ex-
pect to leave soon for Montana and
other western states, and will prob
ably remain in the west for several
years. Mr.. Billingsley goes on bust
ness connected with his patent crate
heads.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Rev. J. Edgar Wilson, pastor of the
First Methodist church, was a pas
senger to Ocala yesterday. He went.
there to deliver the sermon last
night at the opening session of the
Southern Rescue Mission. The ses-
sions will continue until Friday, in
clusive.-Gainesville Sun, Wednes-
day.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mr.. John Mathews, one of Gamblers
prominent and influential citizens,
q was a Wednesday visitor. He ship
ped the first watermelons to market
last year, and is wearing smile in
.dlcatlve OF doing the same thing this
near. John is a hustler.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mr.. John NJ Darrah, state inspect
or OF factories, workshops, notes.
stores and public buildings OF the
state of Michigan, with headquarters
A. Clarion, is visiting our city and
has made the acquaintance OF any
number of our citizens. They have
found him a most affable and pleas
ant gentleman.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mr.. H. A. Carter, representing the
Mcmillan Bros, manufacturers of
copper stills, was a Tuesday visitor.
He is, perhaps, the best informed
man in Florida on the state of tur-
pentine, and he thinks that the prices
are likely to improve.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

The condition Of Mr.. Leslie Horne.
who Is critically m AZ the hospital.
continued about the same yesterday.
IL is now hoped and believed that
Mr.. Horne win recover. although his
condition A. stlIl very alarming.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mr.. Lester Hugo Castles musical
at the Christian church Friday night
is eliciting a great deal Of enthusi-
asm in musical circles, and promises
to be largely attended.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mrs. Clark of Georgia arrived Tues
day afternoon to visit her son, Mr..
+. r. Rentz, and family. They also
have as their guest Mrs. Pierce of
Fort Mccoy.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Miss Betty Wray McIver will go
down to Lake Weir Friday afternoon
to remain until Monday with Mrs. w.
H. Henry. She goes especially to at
tend the big picnic Saturday at the
Carney grove, given by the Lake
Weir Yacht Club.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Many sufferers from rheumatism
have been surprised and delighted
with the prompt relief afforded by
applying Chamberlain's Liniment. No
one case of rheumatism in ten re.
quires any. internal treatment what.
ever. The liniment is for sale by all
dealers m
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mesdames overly and Hough, aft
er a pleasant visit to their grand
mother and mother, Mrs. L. J. Parr,
have gone to Barlow, called home by
the critical illness of Mr.. Hough.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mr.. r. A. Alfred of Port Inglis was
shaking hands with his Ocala friends
yesterday for the first time in more
than year.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mr.. j. B. Borland, one of the mem
bers of the Citra "old guard" was
shaking hands with his Ocala friends.
Tuesday.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mr.. NJ. J. Roess returned to Ocala
yesterday from business visit to ST.
Petersburg, where he has large bus
mess interests.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mr.. and Mrs. Gates of Tampa ar
rive din Ocala on Monday to pay
visit to their daughter, Mrs James
Simmons, on North Main street.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mrs. Henry Peabody, very charm
ing young Sanford matron, will re-
turn to her home today, after short
visit in ocala as the guest of Miss
Nellie Gottlieb.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Lady's diamond locket, worth $125.
First conner gets it for $95-this week
only. B. Goldman. 9-19-9t.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mr.. and Mrs. Truehart Bedford, a
charming young Gainesville couple,
: were guests at the Ocala House yes
terday. They came down from the
University City in their automobile.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Get one of those interesting Mutt
and JEFF puzzles from Walter Yonge,
the plumber, on South Osceola street.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mrs Sam Slack of Martin was Wis
iting I'm Ocala Wednesday. She was
accompanied by several friends.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22
Methodist Easter Sale of Fancy Work

Methodist Easter Sale of Fancy Work
The ladies' sewing circle of the
Methodist church will hold a cake
sale and sale of fancy work suita-
BILE for Easter gifts and for house
keepers on Saturday, March, the 30th,
at the band stand on the public
square.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22
ATTENTION, CHAPTER MAsoNs

Regular meeting will be on Friday,
March 22nd. We will have with us
D. G. H. p Robert Mcclellan, and it
is the order of the H. P. that you be
on hand promptly at 7:45 p. m, with
out fail.
JAKE BROWN. Secretary.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

]. C. Little of Savannah is spending
a couple of days in Ocala this week
with his brother-in-law, Mr.. q. p.
Rentz.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mr.. VIII Taylor and Mr.. Thos. H.
Harris went up to Citra yesterday in
the formers automobile, and had a
most delightful visit.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

G.. ID. Hogan OF Ocala guarantees
that the same grade of whistles Re
sells cannot be sold at a lower price,
All goods shipped in plain packages
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mrs. b. II. Seymour of Ocala is Wis
ting her sister, Mrs. T. j. Wiley, at
her home, 226 East Sixth street.
Times. Union.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

FOR SALE-Sound farm mule;
weighs 1900 pounds; will work single
or double; $50. Inquire Palmetto
House, Ocala, Fla. 3-22-1t*
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

W. Il. Allen, one of McIntosh's lead
ing citizens, spent yesterday in
Gainesville a guest of his daughter,
Mrs. Drayton Avera. Mr.. Allen has
hosts of friends here.-Gainesville
! Sun.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Horseback riding is becoming more
and more a fad with our young girls.
II is not only a delightful but is a
healthful and exhilarating exercise.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Lady's diamond locket, worth 1925.
First conner gets it for S95-this week
only. b. Goldman. 1885,.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Remember, that our hobby is to keep
good fresh drugs for our prescrip-
ton work. Have your next one filled
by us. The Court Pharmacy.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

A lot of unredeemed revolvers of
the best makes, at reasonable prices.
b. Goldman. 3-1913t.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

will sell you a good gun or revol-
yer at a reasonable price and take
tour old one in part payment Call
and see me. b. Goldman. 3-19-3t.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Mrs. J. w. Hood h spending . fsw
days with her sister. Mrs Andrew
Turner. at her home near Like Sin.
teen. =
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

II you have a gun or revolver for
sale. bring IL to me; I'll give you a
good trade. B. Goldman. 3-19-3t.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22
nS lilo zSv1
N WEEKS q
LN[DQ)[UIY6SI |

Harry J. Higgins has returned from
I. a brief visit to Ccala.-Gainesville
Sun.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

A lot of unredeemed revolvers of
the best makes, at reasonable prices.
B Goldman. 3-19-3t
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Peach. Apple and Blackberry Bran
dies, $3.50 per gallon. G. D. Hogan,
Ocala, Fla. K
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

SIX violins unredeemed-very old
and sweet toned. If interested call
and see them. b. Goldman. 3-19-3t
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

II you have a gun or revolver for
v sale, bring IL TO me: I'll give you
good trade. b. Goldman. 3-l9-3t.
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

I will sell you a good gun or re-
volver AT a reasonable price, and
take your old one in part payment
Call and see me. 3. Goldman. 3-19-3t
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

Alarm clocks of standard makes.
from IS cents up. B. Goldman. 3-19-3t
The Ocala banner. (Ocala, Marion County, Fla.) 1883-194?, 1912-03-22

FOR SALE-Flower pots and
churns. Write Foreman Pottery Co.,
Stockton, Ga 3-22-4t.
Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-06-20
A New Story
Bv Ebert HUBBARD
Copyright, 1912, by international News Service

cams? Think of it, a shoe store
catering to one-legged men."
Every one-legged man in that
town and vicinity had the ads show
ed to him fifteen times before lunch.
Also, every one-legged man in that
town went down to that store and
bought one shoe.
One-legged men can kick just as
hard as men with two pedals.
Dissatisfied men are always great
kickers. And great kckers are
great advertisers.
This man, who ran the shoe
store. instead of turning a custo
mer away, made a friend Of him.
Then he took advantage of the ad-
ventitious circumstance and turned
it into an advertisement.
One-legged men associate with
people who have two legs Most OF
their friends have two legs Some
one-legged men have families: and
DR.. J. H. Tilden, the eminent zena-
cologist, assures me that when one
legged men wed and have families.
most of the children have two good
feet
The argument is that e-legged
men buy shoes for two-legged peo-
pie. as well as themselves.
And the result of Advertising
shoes for one-legged men brought a
big lot Of publicity and a goodlv
number of customers to that par
ticular shoe store.
1t is a great man who can seize
the psychological moment by the
marcel wave and swim safely into
port on the ride Of opportunity.
Scientific advertising Is physchol-
ogy, and a sympathetic attitude
toward the needs Of humanity il
the first item in the recipe for sue
cess
Never turn possible customer
away. Meet people rightly. but do
not fail to part with them in a
way 50 that when you again meet
you will both be glad