Evening star., 1912-11-24
Modern Mixer of Soft Drinks
EXPLAINS ricks of His Trade

| you know what each name stands for. A
lovers delight" for instance. is banan-
| ma, lettuce. nuts and ice cream A merry
| widow is-but never mind. Each drink
and food-and we serve almost as much
food over soda water counter as we do
| drink-comes to have a meaning all it's
own. and when man orders a Bulgarian
bezipp it's as simple to you as If he
asked for a vanilla soda with strawberry
ice cream in it,
been corralled in glass and passed over
; to him. He started in nervously, being
unused to such things
How do you get the new drinks?'' he
| asked, after a cautious SIP
Customers suggest a lot of EN-" re-
piled the soda water clerk. "Woman
lovely woman, has more ideas about soft
drinks than mortal man ever had about
hard ones. A woman will come in here
and ask me to mix up a combination of
ingredients. III make note Of it-you
get used to remembe ring mixtures after
you've been In the business a little
while-and when she goes I'll fix one up
and try it. If it seems good I'll give it
new name and try it on the crowd.
Funny how people are always crazy
to try new combination. The simplest
ideas will bring lots Of money at times.
Not long ago a man conceived the idea
that soda water counter might do good
business in the cold months by serving
bouillon and crackers. 1t sounded foolish
to most Of u.s. But when 1t was tried out
the girls went wild about 1t, and now
every frst-class soda water counter
serves hot bouillon."
DO you get all your idears from Gus
tomers?"
No" replied the soda water clerk, 1--WE
experiment lot I'll try different things
that look as IL they ought to go together. .
Sometimes they'll fall fiat. Again they'll
go well and the other stores will copy
them. It's a fact that the stores all
watch each other and anything good in
one will surely be lifted by another.
There is the case of the nut sundae.
candy store with soda water de-
partment started that concoction. And
today the soda water counter without ,
it would blush at every customer who |
came in
What is the average life of a popular
soft drink" asked the reporter.
About three months replied the drug |
clerk. The only value of new soft |
drink is it's novelty. man sees a |
1t. and it tempts his curiosity. After
he's tried few he gets tired, and wants
change. That does not apply to the
standard combinations 1sst, frh, Of sirup-you
vigorating' kind. Those drinks caS1e in
and have stayed in. There are hum
dreds of persons who come in and
order one Of those drinks with the
lunch. The drinks mean are what in
hard-drink circles would be termed
mixed. They last about three months;
some longer. some less"
BY this time the reporter had made
headway with his combination, and was
preparing to leave.
How about good old soda water?"
he asked.
At that moment young lady came in.
Give me-" she trilled, "a megelo-
maniac mazup."
The soda water clerk reached for the
eternal egg. He tossed in most Of the rest
OF the contents of the counter fiourished
the liquid from glass to shaker and shaker |
to glass. and finally, with flourish, set |
{he result before the young lady, who |
slipped it with gentle gurgling sounds |
What has become of the good old |
soda water?" he replied with . sardonic
wink.