The Clarksburg telegram. [volume] (Clarksburg, W. Va.) 1874-1926, 1912-10-03
OF the Watts-Lamberd Com.
pany Attended by Throngs
of Residents.

atAhust commitment with their tenth
anniversary as firm in clarksburg
the Watts-Lamberd Company held
the formal opening OF its enlarged
store Thursday evening from 1880.
to 10 O'Clock. Long before the
doors we're opened an eager crowd
had assembled and found ample en-
tertainment in viewing the elaborate
and handsome window displays.
Promptly at the time announced the
idoors were opened and in a few
minutes all the stores vast space
was crowded. During the two and
one-half hours of the formal open
ing at least FIVE thousand people
visited the store
On every hand could be heard
expressions OF delight and amaze
ment at the stores size and beauty.
During the months the work of re-
building and Improvement had been
in progress every thing had been
carried on with SO little confusion
that even the stores regular pa
irons were not aware that so much
was being accomplished and were
surprised at the enormous size Of
1.-THE building and magnificent equip
l.ment. ~
H Never before in the city had any,
thing so elaborate in the way of in
terror decorations been attempted.
Such large room required decora-
lions in proportion and yet the gem
eral effect was light and airy, espe-
cially pleasing both in the color
scheme and arrangement. The long
line Of center pillars we're decorated
in American flags draped in graceful
folds, the ceiling being one large
area of yraigated color in its beau
tiful decorations of hundreds of pen
nant flags representing all national
tiles. The large skylight dome and
the walls on the several floors I'M
derneath was the center of the dec
orative scheme and made picture
of enhancing beauty with its large
Japanese parasols and lanterns, fes-
toons and shields OF flags; its arti-
fetal and natural flowers and grow
ing vines This central decoration
had an altitude Of four floors
and was SO varied in its nature as
to especially appeal to every visitor.
The balistrade around the mezza-
nine floor was covered with large
! red, white and yellow popees en-
! tSYhed with leaves, the floor being
! outlined with !. a hundred incandes-
cent lights with Japanes shades in
| red and green. These decorations
were further enhanced by scores or
Ipotted plants furnished by the Hay
man Greenhouse Company. Ar
ranged in different parts OF the
store were large growing palms.
ferns and other evergreens. adding
their tones of natural beauty to the
bright colorings Of flags. lanterns
and parasols. The magnificent iIlu-
mination of the store was in itself
a decoration.
During the opening nothing was
lsold' every available space being
devoted to the display of the stores
enormous stocks of fall merchandise.
Every department in the store was
represented in a series OF unit dis
plays occupying both side aisIes
and the suit department and meSza-
nine floor Rich fabrics for cos
tunes were displayed with suitable
trimmings. Materials for evening
gowns we're shown with proper acs
cesOries. In the suit department
were elaborate displays of suits,
wraps, waists, COSTUMES for formal
wear and evening dresses. many Of
the garments shown being of exclu-
sive Imported models.
Thursday night marked the open
king of number of new depart
mcnts, including household goods,
beds and bedding, infants and chill
dron's wear and toilet goods. all
OF which were represented by at
tractfve displays. Under the soft
radiance of hundreds OF lights the
rich autumn colorings shown with
exquisite beauty. Visitors would
carefully inspect some displays only
TO return to them again to further
admire and approve. Helpful in its
suggestions OF style and fashion the
formal opening Of the Watts-Lam-
berd Company Thursday evening
viii long be remembered as an event
OF unusual interest. Many busy
weeks had been spent in assembling
from domestic and foreign fashion
centers a representative collection
OF merchandise for the current sea
son and the exhibition was worthy
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