The Fargo forum and daily republican., 1912-05-25
SIGNIFICANT TO
The AUTO TRADE
APPOINTMENT OF ERNEST n.
BENSON AS SALES MANAGER
OF sTuDEBAKER CORPORA
TIoN CAUSING A GREAT DEAL
or COMMENT.

The appointment Of Ernest R BEN
son as sales manager of the Stude-
baker corporation is fraught with
more significance to the trade than
any other move in automobile circles.
Mr.. Benson, who for five years has
been the sales manager Of the Ca
dilIac Motor Car Co, has made a re-
markable record and probably as
much, il not more, than any other
one man, has aided in bringing auto
mobile selling to the point where for
high grade cars, prices and service
are as well established as in any other
line of business.
Time was when the automobile bus
mess, the youngest of the great in
dustries, was subject to constant and
extraordinary changes. 1t is Mr. Ben
son and men like him who have made
impossible these sudden changes and
founded the business along lines BEN
eficial alike to manufacturer, dealer
and customer, for the manufacturers s
market lis steady and assured; the
dealer is certain ola good car at
a welI-known price and the customer
always gets his moneys worth and
proper care and service after his car
is purchased.
In removing to the Studebaker cor
poration, Mr. Benson states that he
finds an atmosphere particularly con-
genial to the business ideals for which
he stands and, on account Of the enor-
NOUS resources Of the Studebaker in
terests, possibilities for furthering his
ideas. which no other company in the
field could give him.
For many years Mr.. Benson has
been in touch with the automobile
industry either as a member OF 1t
or as sales manager Of line which
constantly touched automobile manu-
facture. He has seen the business
grow from the beginning.
Mr.. Benson's business experience
began with the Pope Manufacturing
Co. of Hartford. Conn, pioneer BIZ
cycle manufacturers and really the
people who made the American BIZ
cycle industry what 1t was. With
them he was associated for twelve
years az member of the sales or
ganization.
Later he temporarily interrupted his
bicycle experience by four years as
sociation with A. q. Spaulding e Bro.
in their well l-known retail sporting
goods business.
However. the former connection was.
too strong and he soon returned to
the Pope Manufacturing Co., this time
as secretary Of the Hartford Rubber
Works. Here Mr.. Benson had charge
of the sales throughout New England
and his previous experience with
dealers organization warranted his
exceptional success in handling the
sales of the Hartford rubber people.
Mr.. Benson throughout his career
has been an organizer Of sales. It
has been his peculiar fortune to be
thrown with dealers and selling ar
rangernents at every turn Of his bus
mess career. until today he Is regard
ed as one Of the most successful sales
managers in this country. He has
succeeded by developing his business
along lines Of permanence and WE'LL
founded business principles. Dealers
have been loyal to him because he
has been loyal to them ana has been
able to make them feel the confidence
la his goods which he feels himself.
AS friend aptiy expresses 1T: Mr..
Benson Is In the best sense OF the
word a business builder. Wherever
he has been, he has left behind not
only good name; but also the solid
fruits Of his success In the shape OF
more and better sales and confidence
for manufacturer. dealer and Gus
toner.
with unusual ability to guage mar
kets. Mr.. Benson possesses far sighted
imagination and these personal quail
ities which stamp with integrity and
pernanence anything he undertakes.