Evening journal., 1912-04-11
WILMINGTON NEEDS ADVERTISING.

spect far behind many other cities of its size
to that Board of Trade should take this
question up with the city officials and business
and make arrangement for a campaign of educa-
tion that will bring Wilmington fully abreast of the
times if not in advance of them. 1t may be said
that something has been done along that line That
be true but Il also may be said and said truth
fully, that enough has not been done We have many
attractions here and yet tourists have been edu-
Gated to the fact that they should stop off here and
them they go from the North the South
from the South the North If the Board of Trade,
the city officials the business will get their
heads together and map out municipal publicity
campaign that will take advantage of all the literature
distribution agencies that being used by other cit
les the interest Of outsiders city will be aroused
and the good effect of that interest will be mani
fest
Wilmington is great highways of travel be-
tween the North and the South There is valid
why should be a favorite stoppingon place
for and those who have business to transact
Every day the method of advertising by Photographic
postcards, strips photographs of the various
points interest in the cities land is getting
in vogue Every large city is working on that
particular feature. It is surprising what the tourists
encounter in the various trips these lines. Even
small towns in the South which regarded by North
ern folk being far behind the North in enterprise
adopting that plan generally.
Only recently received from a small town in
Georgia envelope On the back Of it a circle.
Radiating therefrom, like the spokes a wheel,
lines showing the various railroads tapping the town,
the various points of interest and touched by those
lines and addition that feature the enterprises
of the the population the wholesale and retail
stores hotels and much other information. These
veopes in generally by the merchants and
the office forces of the several manufacturing estab
lshments In this way good advertising dis
tributed throughout the country, and all that from
small town in the South.
II Wilmington a city of nearly 100000 population,
would adopt that method of presenting to the people of
the country its advantages points of interest its
unity the larger cities and seashore resorts and its
historical place in the countrys affairs it would OBJ
tain excellent advertising
For several years thousands OF tourists from the
Northern, Northwestern and New England States have
been passing through Wilmington either by the Balti
more & Ohio the Pennsylvania Railroad Those
tourists stop OFF at the cities that offer them something
TO see Of interest Wilmington is not of those
cities, for the that little effort has been made
bring to the notice Of tourists any of its many at
tractive features.
During the last two months more than 5000 school
teachers from The New England States have passed
through Wilmington their way to Washington.
Those teachers all greatly in the history
of their country and Of would be glad to
places Of historical interest We know no
section repete with such interest than our own
city, and It's envrous, such New Castle the beaut
! full Brandywine and the surrounding country
If the Board of Trade of this city, which is COM
posed Of of intelligence who capable of large
enterprise would take hold this important question
Of advertising the city would be the Of
ing many tourists. Along those lines we would sug-
that photographs the various points
be issued through the auspices of the Board Trade
and placed in the hands of the railroad agents OF the
country be distributed the various agen-
cies for general distribution prospective tourists.
That no doubt, would be done very generally such
advertising also would help the tourist agencies and
the railroads to obtain the tourists, especially those
who make Washington fheir Mecca various times
of the year Another thing offer suggestion is
that statistics be prepared and that the Wholesale and
retail merchants of city, the propretors of hotels
and other large places of business be requested to
have information relative TO the city printed the
envelopes which they for their general correspon-
dence They then would reach all parts Of the coun
try and special attention the advantages of our
city and State.
These few suggestions may not strike the Whining
Ton Board Of Trade being of much value We feel
however that if they be carried good results
will follow. Much smaller cities shave found then
valuable Surely method Of advertising is ne
cessary bring and keep this city where properly
belongs in the eyes of the American public