The evening world., 1912-05-06
MILLIONS IN IT."

M1LLlONS In III!
YUyHY can anybody in New York ride tNe whole length Of the
w city for q nickel?
W Why can anybody in New York 20 ino a dairy res
Nsssnt and get a clean, wholesome meal for . quarter?
Why can anybody in New York Telephone 10 . fmeud in the sams
t9ough for five cents? ~
Why can anybody in New York do ssch and oil d thsss thinu q
01n esst and yet put millions Of profit into tho cc6su Of the cor.
psssssa, companies and ~inividuss who provide couvsyna. food
= ssovsniencs?
The reason n ylsn. Bssus Shsss xhinn hsys osns % servs
QWa* popular hsbHs q comfort q necessit. Bssuss THE com
pnis in control know perfectly we'll that q common convenience
spplisd ss . low figure whore hundreds Of thousands will use ii Is far
nsss profitable thsn;ths same thing kept 81 . price where only =
Have the tazicsb soupsniss Of THE dty ever thought Of thiss
- they ever look shssdf Do they ever consider the "uoney" there
night b IN . thousand Ares an hour at thirty osn*s . mile whore TO-
~ Afy fsrss pay slooi
Dos anybody dodbk that IN entsrprhins tazicab csmpsny Start
Il With Eve hundred Asst-ass. aGly recognizable oan ct q we'll
advertised rsts Of thirty esuts for TIE Arst mile and ten cents for
ed additional mns oodd odd fifty csrs . week, incrssss il profits,
- svsntuauy further reduce ID prices merely from the tremendous
lump IN the number q people who would Hdef
Any ono who ssys ta* the general public Of . great city cannot
y seunted on to ws tsxs because the tan appeals in the long run
sdy 70 thoss who have money, merely shows hs utter ignorance
Z what = going On 1t this moment in every capital Of Europe
whore tho average citizen 10 far more careful Of his outlay than the
Msw Yorker. t4s1
: In London. Paris and Berlin thousands arc hourly using t.xs
= mere helps to their business or convenience st a rste OF two miles
for thirty oents or even lesi
A. . correspondent in . leser which The World prints el.s-
whore writes: In New York "ths present ~prohibitvs prices make the
companies m6sr b. limiting the nee Of their cabs to a small circle,
saAs the genera, puhaic cutters through this same limitation"
Nebedy expects The impsssbls from the taxicab compAnies
XAedy expects them 10 do p~haantAroPy instssd Of business. II is
aeubtlss tns that fOr . time u least such extremely low taxi rates
= oehn IN Europe would BE- impossible. The fact is tho taxi
cempsuis done cannot give the people Of, New York the extrsor.
omseny cheap and convenient taxi service Of London and Paris
They must has the hap and sanction Of . most important authority.
Thst authority = the city. The city must come to see tho.
- hi y now . m~stropoian oomuonplacs-*o b regarded and
ssgultsd q . public convsuisnos and not - q private luxury. The
~. must dvs the hd certain privileges in return for which II must
@nt strtst order end obedience.
yhvt Il III he city must stsbaih puaso tAzi stands. Certain
des a xs largo s~sss and many sections Of erosstown strsots
ssdd b - utilised without IN the least INTERVENING with the general
The strongest argument the taxi compsniss cu sdvsnce for tho
Vssn& hshh = ths* hxists ars neither assigned public stands nor
allowed 70 "~uise" for tar~ in the shssts, and that they accordingly
hsWs y pay large sums 70 As hotels for stand privileges.
II 10 time the hotels were deprived Of svms Of their speda tolls
- public convenience. Every local telephone call from q hotel III
Manhattan costs ten cents. Boston hotels manage TO do IL for five.
In To o~e u the telephone something is to b dlowsd for hotel COM
Ast 1rvics. Ac.-though Il hes esn shown that five cents would
~sny cover everything and stil leave tho hotel q profit.
But ID thsrs any reason under heaven why We should pay a
hctsl . big raks-o9 on . tsA fars merely because We are compelled
to 20 10 it, door 10 find . csbi
Two thtass. then, ss needed TO give New York a taxicab service
thst shan make tho city somsthins better than . joke in the eyes
q Nmopssns
: l. An immediate and practical effort on tho part Of tho tax;
ssnpanisa, merely . . business proposition. 10 supply n larger mum.
b. Of comfortable CABS ct lower rtes-to show they believe in maxi
hg the tvM . comfort for everybody instead Of . luxury for the few.
II. Tho city must wake up TO tho denanda Of public convenience,
n must provide taxi stands and taxi regulations that shall cnntde
anybody to take a taxi in tho city strests with case and ~confidencc.
sv Let but . small beginning in ths direction b made and New
York WIN be sstoundedt e SOC how
'ee THOSE WILL RIDE WHO NEVER RODE BEFORE,
~ ~ AND THOSE WHO RODE BEFORE Will. RIDE
Naf THE MOREl"