Dewey County advocate. [volume] (Timber Lake, S.D.) 1910-1913, 1912-08-30
She Is
Miss Esther
Moreland, a MIL.
OVERWHELMINGLY, grimy,
millionairey Pittsburgh-has
been put on the social map!
Nowporf 60 woy. of last

, lullllOua1r0y ElIISUUE6n
been put on the social map!
Newport is won at last.
Pittsburgh comes now into the
class with New York, Philadelphia,
Boston and Providence as being one
Of the cities which has a foothold-
the real kind. Of course-at the SUI
perbly fashionable, climber-despising
summer city by the sea.
No steel baron has won these ex-
allied heights. No ambitious dowager
with a plethora of Paris gowns and
more plethoric purse has achieved
this social summum bonum. 1t isn't
a story of millions or push-or pull
this conQuering of almost impregnable
Newport, where SO many have attack
ed the social ramparts only to fall
without the breastworks. The heart
burnings and disappointments of the
rich and socially regnant-at home
who have failed at Newport would be
long. sad story.
And now a mere slip of a girl has
done It. And done it in the veriest
twinkling of an eye! She Is still In
her teens, this fetching Miss Esther
Moreland Of Pittsburgh. Pa; but for
all that, she has made that smoky and
much-maligned city of her birth Of
some importance in Newport's very
CONSTRUCTED social world.
To think Of it! The girl has chosen
Newport for her social debut, and she
is signal success even before she is
''out!"
i Victory Wen by Beauty.
In q word, merely by the charm of
her beauty has fetching Miss More
land won over Newport's heart She
is the envy of the boudoir; the cen
trail figure at the Casino; the vision
of the Bellevue avenue drive and the
bellies of the ballroom. Never at New
port before, she is hidden everywhere.
Unless the unexpected happens, the
girl is certain to be the seasons sue
cess.
The A. M Moreland family is
Mr.. Moreland is several times mill
lionaire and belongs to the best clubs
In his home city. Naturally the More
lands move in what is the best so.
ciety in Pittsburgh. But ''best So
ciety" In Pittsburgh is one thing; best
society in Newport is quite another.
The first may be achieved by almost
any one with much money. some tact
and a little brains. 1t takes much of
all three at Newport and then lot
more. Yachts, autos, wonderful
villa, rare vintages, perfectly appoint
ed dances and dinners, impeccable
clothes, an inexhaustible bank ac-
count-all will help some-but there
is something else, hard to describe.
If you are dull and stupid, 1t is Good
night" at Newport, no matter how
rich you are; if you are too clever,
the same thing is apt to eventuate,
for social Newport doesn't like to be
outshone.
Dictum Of Mrs. Stevens.
AS the late Mrs. Parran Stevens,
long a leader at Newport, used to
say, Some succeed here by the same
means with which others fail"
Bag and baggage, the Morelands ar
rived at Newport several weeks ago.
There were Mr. and Mrs. Moreland,
the two daughters, Miss Esther and
Miss Mary; young boy of about six
teen and a retinue of servants. As
their automobiles hadn't yet arrived
Mr.. Moreland perforce bundled his
family and servants into several hired
rigs impressed at the boat landing.
"Stoneacre." he ordered of the cab
bies. staying behind himself. "Tve
never been able to ride behind a
horse" he explained further, ''and it's
too late to begin now. Can't you get
me machine?"
An auto was found for Mr.. More
land. and he was whisked out to his
new villa-his home for the season
at the corner of Bellevue and Victoria
avenues, stones throw from Marble
house, the beautiful mansion of Mrs
o. H. P. Belmont. and just down the
street ff-nn the Goelet and Astor es-
tates.
Has Beautiful Residence.
The villa, formerly occupied by the
.. r. Thomases of New York, is a
splendid, big house, set within vel
vety lawns and almost hidden by state
" trees. 1t takes up half of one of
Newport's big blocks. Once Stone
acre was the property of John w. FL
lis. summer pioneer. Its rental for
the season is close around the $4,000
mark.