The Hawaiian gazette., 1912-04-19
CITY BEAUTIFUL
WARNS UP FIGHT
WHAT ARE YOU DOING AGAINST
BILLBoARDs9'' is NOW THE
QUESTION.
(From Thursday's Advertiser.l

From Thursday s Adveruser.)
"what are you doing to help on the
fight against the billboardsi"
This question was asked yesterday of
many women by several other women
leading in the antibillboard campaign,
and in the majority of instances it was
answered in way that completely sat
isfed the questioners, "Do you know,
l have asked about thirty.fve of my
acquaintance today, and only one of
them told me she was doing nothing,
said one of the workers, a prominent
society woman, to The Advertiser.
The fight upon the billboards has now
assumed proportions that are telling.
Merchants who do not use billboard
space are Fastening to announce the
fact, while those whose names now APP
pear upon the boards are explaining to
customers they want to keep and those
whose custom they desire that the adj
vertising is being paid for by main
ianders, whose Honolulu agents they
are.
"I assure you,' said one merchant
yesterday, to customer who had called
to close up her account, "that have
nothing to do with the advertising that
carries our name. That contract was
made by the firm whose goods we
sell. -
"Well,' replied the antibillboard
worker, "when you have your main
land firm take down their signs will
bring my custom back to you"
Several at present apparent liberal
users of billboard space have already
written to the firms whose goods they
handle and have asked them to stop
using billboards in Honolulu. 81 find
this advertising is not only not help
| ing us, but is driving business away"
wrote one prominent firm, enclosing a
copy of the letter in one to The Adver-
tiser, while another man, who recently
made six months billboard contract,
but whose posters have not yet gone up,
informs The Advertiser that he has
given instructions that none of his pa
] per is to be put on any boards in the
residential part of the city. ~ will
tell Mr.. Frazier to keep my advertis-
/, ing between Alapai and Liliha streets
and between the waterfront and Bere-
tania. I do not believe that there can
be much objection to billboards in that
area''
The memers of the Outdoor Circle of
the Kilohana Art League, who are lead
ing in the campaign for More Beauti-
full Honolulu, are studiously avoiding
any combination that might infringe
upon the federal anti-boycott law, but
| are working individually to drive out
the billboard blots. In this work they
are receiving much assistance from the
other ladies of the city.
81 find that we have plenty of
allies,o said one of the Kilohana
ladies, "but do not know who they
all are. am trying not to find out,
too, because in this each one of us is
working wholly Independent of all
others.''
81 thought that this was only going
Ito be some women IS foolishness,' ex-
planned merchant who is about ready
to call off his billboard signs, "but !
find out that there is a regular fight
on and that my good money is being
spent only to hurt my own business
The only excuse I have for billboard
advertising, anyhow, is that Others
were doing it. After this guess will
let the others do it, while I get the
trade they loseD