davidaulloa/AmericanStories huggingface dataset:
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06
KANSAS COMMENT
WHO PAYS FOR ADvERTIsINGT

WHO PAYS FOR ADVERTISINGT
Skeptics about advertising have been
known to raise the question as to VINO
pays for all this publicity, and even to
alIege that its cost is loaded on the
consumer This is logic of about the
same correctness as to say, when q
store makes an addition to Its sales
force in order to handle its growing
business, that the cost of the new sales
people is added to the cost of the goods.
For advertising is simply a form OF
craftsmanship. and the most efhcient
kind The growth of business that a
store gets through advertising works to
the advantage of the public. IN every
business are certain hxed charges
usually called overhead costs" Tor
rent, salary of manager, If one is em-
ployed, interest on capital invested ana
borrowed money, insurance, etc IL IS
usually the case that when business
is increased, the overhead costs do not
increase very much. Consequently they
become a smaller charge on every dol
lar of goods sold. The cost OF adVer-
Using is paid through this increase or
business that reduces the overhead
charges. Furthermore, II tends to re-
duce the proportional expense of sales
people. Good advertising should double
the work the salespeople have to do,
but the force of clerks is not necessar-
lily doubled. Much of their time before
was unoccupied and spent in listless loaf
as I1EcSOIn6 TO Tie ClCIA o6 IL -
Improbable to the employer. If
merchant doubles his business and in
creases his salespeople 80 per cent. to
get the work done, a fourth of the ex-
pense of clerk hire that has to be
charged up to each article sold is saved.
That will pay for a very big advertising
bill, and leaves q profit over.-Marys-
vile Acknowledgements.
LET THE AGENT PASS ON.
The pleasant young fellow who
comes driving over the country and
who is so intensely interested in your
welfare-until he sells you something
has nothing to give you that cannot
be had from your merchant in town.
In fact he does not give you SO much
'Tis true your credit is good with him
"a total stranger, who knows your
financial standing as well as your own
neighbor) and he is willing to trust
you to any amount of something you
don't need and don't want, and once
you accept it you become responsible
to the amount of his merchandise.
You did not want it but it's there and
he's gone. If anything happens to 1t,
if 1t gets broken, spilled or spoiled you
have it to pay for. Your credit is
good in town. Your town merchant
is ready and willing to trust you. and
carries variety Of merchandise to
supply your particular wants, many
articles of which he doesn't make a
cent on. And that isn't all. It's the
town merchant who answers your
phone calls, keeps you in touch with
the market prices, fills your wants by
mail or by neighbor and who al
ways has room, for your packages and
a seat for you by the stove. He may
not be the nearest to you Consider
ing the wagon-man) but he'll come
the nearest to pleasing you in the
long run.-Meriden Ledger.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06
EvERYRonY rs.

way down deep within their hearts
Everybody's lonesome.
Far within their secret parts
Everybody's lonesome.
Makes no difference how they smile.
How they live or what their style;
once in every little while
Everybody's lonesome.
People first in big affairs
Even they are lonesome.
Maybe like to put on airs;
Just the same they're lonesome.
Men for whom existence blends
every good; who gain all ends,
Sdll reach out their hands for friends;
Everybody's lonesome.
Women, silk-clad, jeweled Hne,
Yes, they, too, are lonesome.
When their gems the brightest shine,
They are just as lonesome.
Some must serve and some command;
All still seek, with cropping hand,
Love, and friends who understand.
Everybody's lonesome.
Though your gift of friendships small,
Everybodys lonesome.
1t may answer someone's call;
Someone's who is lonesome.
Give and give with might and main,
Give your hands, and join the chain;
And your gift will be your gain,
Some time, when you're lonesome.
Detroit News.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06
JOURNAL ENTRIES

A good runner is often able to avert
a fight.
X X
Few people are as original as they
think they are.
It's as convenient as it is cowardly
to place blame on a dead man.
y
The lily tolls not, neither does it
spin. But who'd care to be a lily?
y
1t is often with fear and trembling
that the properly constituted authori-
ties read the letters to Santa Claus.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06
HUA4OR OF TIE Dry

PA, what is a rara avis?' "a Demo-
crat, my son, who doesn't think he's goin-
to get some sort of job soon. "-Birnine
ham Age-Herald.
Ethel-He sends me kisses in all his
letters. Marie-I never Gid care for mail
order deliveries.-Chicago News.
''Wha's that you say?" 'T saw o,r
ancestors didn't know beans?" ssWeu
if prices keep going up our descendants
will become very well acquainted with
them."-Louisville Courier-Journal
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

Governor Blease of South Carolina,
gets into the limelight again by COM
ing out f1atfooted in favor of the
Iynching of negro assailants of white
women. The trouble, though, with
such an activity is that rnobs frequent
" get hold Of the wrong man. 1t
would be far better, too, in every case
to let the law take it's course. Con-
doning mob rule. even for a most
atrocious crime. Is an excellent way
to encourage its extension to less
serious offenses.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06
DAFFYDuS
BY q. roALsL-

If the storm howled would the tree
bark?
(Cheer upl Christmas will soon be a
thing of the past)
When the Moon wants drink does
it use the Big Dipper?
(Nor would you dare insult me sir,
if Jack was only here.)
Do they cut down the foos-soldiers
in battle because they form the in
fantry?
CAV, give US something easyD
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

And the people of Los Angeles ap
pear to be normal human beings. They
voted by an overwhelming majority
against the suggestion that free
lunch" be banished from the saloons.
OF course, the patrons of such places
pay for such lunch indirectly, but
anything that has even a semblance of
being free is intensely popular
these DAYS with the common folk.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

Here's an observation that will be
particularly satisfying to the pessi-
mists. Bishop Wilson of the Methodist
Episcopal church, south, says that the
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

Maybe Greece is holding out from
Joining the move for an immediate
settlement of the Balkan war because
she wants to give her thousands of
patriotic sons, who have Travelled
many thousands of miles to do their
duty by their country, a chance to get
in the fighting game
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

Surely there will be little satisfac-
ton or consolation for any one in the
knowledge that trusts and grafters
flourished in Egypt some 1900 years
ago, and were responsible for a high
cost of living and excessive trapspor-
tation rates that were particularly
burdensome on the common people.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

California has been touted to the
clouds as a most progressive state in
all matters pertaining to government
and politics. But the people of Los
Angeles voted down the plan for the
establishment of a commission form
of government.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06
REFLECTIONS OF a BACHELOR.
Iron the New York Press1

IFIOIH IIIB 4NeW IOIh FTesS-I
There's no optimism anywhere on
earth when the first-of-the-month bills
come in.
A woman is afraid she'll get a chance
to be tempted, and a man that he
won't.
The golden locks of a rich mans
daughter can change to fiery red hair
by his losing all his money.
A man with a million dollars is
scared sick for fear his poor relations
will think he has car fare.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

sweep away the very foundations of
their social science and their social
scheme The rich have become philan-
thropists; the rich have, in a sense, be-
come Socialists; but only on condition
that they may also be slave-owners.
The poor have become rebels-but
rebels against Socialism.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

More consolation for the old maids.
Some of the aesthetics of Paris have
reached the conclusion that womans
hour of greatest beauty and the age
at which she is the most charming and
irresistible is when she is 25 years old.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06
FULL LEASED WIRE REPORT
OF THE ASSOCIATED PRESS

me STATE Journal & q member of the
Associated Press and receives the tuIl Gay
Seae4raDh report of that great news or
emrixat1on for the exclusive afternoon
publication IN Topeka
The news II received In Tho state Jour"
nal building over wires Cor this sole pun"
DoDe-
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

Experts in the premises point out
that the trend of railway construction
nowadays is transcontinentaI-wis
They're probably correct. But an
ever-increasing number of north and
south lines are being button paper.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

Boys are so careless! Billy Brown
Of Louisville, Miss, got in the way of
a giant tree he was telling the other
day and was crushed to death. On his
last birthday. Billy was 10 years old
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

Inasmuch as the goosebone weather
prophets have begun to predict an un-
usually mild winter for this latitude,
it would be we'll for the folk less wise
to lay in an extra supply of coal and
heavy clothing, accordingly.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

If 100000 can be saved annually
to the people of Kansas in the proper
handling of eggs, the efforts to do so
will certainly be worth while.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

And the village of Baghtche gets
on the map for all time by being the
place where the participants in the
Balkan war signed their armistice.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

If Brother Perkins is eliminated
from the Bull Moose movement where
will its campaign funds for the future
materialize?
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

A movement to recall the mayor of
Los Angeles has fallen fiat. After all,
the people are not the easy dupes
they are often taken to be.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

Prominent English physicians de-
clare that the wearing of furs is I'M
healthy. But of what force will such
a contention be as long as the women
consider them fashionable.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

Some of the oldest inhabitants have
already begun to worry over the pros
poets of a green Christmas and the
fat graveyard that is supposed to go
with if
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06
THE LAWS DEI.AY-

A prisoner in New York, convicted
of wife poisoning nearly three years
ago, viii have to be released for lack
of evidence. The Judgment against
him was set aside on appeal and q new
trial ordered on the ground of judicial
error in the trial court. The evidence
or guilt was strong, but It will be i'm
possible to substantiate 1t, because in
the intervening years the most fmpor-
tant witnesses have gone out OF the
jurisdiction of the state. Had it been
possible under our system of procedure
to dispose of an appeal within a few
weeks or months after judgment the
witnesses might have been detained;
or had 1t been impossible to secure a
reversal for judicial error which did
not substantially affect the jury in ar
irving at a verdict there would have
been no defeat of justice. AS the mat
ter stands, the prisoner, II innocent
must go unvindicated; if guilty he
must go unpunished.-P PHILADELPHIA
Record.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06
IRON OTHER PENS
CONSERVATION 1s ur1I1zAr1orE.

CONSERVATION IS UTILIZATION
When the advocates of conservation
began their agitation against the
policy of wasteful exploitation of ma
t1onal resources by speculative pro-
motors the cry was raised that they
were opposed to early development
and use of those resources. To cause
the country's valuable possessions to
remain idle, said their critics, would
be the certain result of the conserva-
ton policy. The conservationists re-
piled that they were the real adVo-
Gates of utilization of the country's
hghting was the policy under which
speculative promoters were enabled
to gain control of valuable natural re-
sources and prevent their DEVELOPMENT
until large capitalized profits were Sc
cured In advance. Mr.. Fisher, the
secretary of the interior, furnishes
lroof of the advantage to the country
of tie true conservation policy by his
attitude with respect to the request of
the city of San Francisco for permits
sion to make the Hetch- Hetchy val
le[ in Yosemite National park the
source of its water supply. The CITY
Slso wants the right to develop the
water power possibilities connected
with the project. Secretary Fisher
replies that he will not consent to
any plan permitting the locking up
OF the Hetch-Hetchy water power,
even by municipality. at is to the
public's interest" Mr.. Fisher tells the
san Franciscans, that the hydro
electric power be developed to take
the place of coal, oil and other fuel.
If San Francisco will agree to develop
it within a reasonable period 1 favor
that development of water power
without charge to the city despite the
urgent need of revenue for the ma
tional parks" In other words, Secre-
tary Fisher, as a conservationist, in
s1sts upon guarantees of proper utfIf-
cation before the federal government
surrenders control, even to a munici-
pality, of undeveloped wealth belong
ing to the nation.-Chicago News
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

Aeulty in getting elected as president
of the Kansas Good Roads association
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

New York's convicted gunner will
begin the New Year right. They've
been sentenced to execution on Janu-
a.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

What, by the way, has become Of
one Clifford Pinchot?
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1912-12-06

1t is our experience that the near
Latin never holds a privilege longer
than ten days without consid ering it a
God Given Right.
Reporter and farmer. [volume] (Webster, Day County, Dakota [S.D.]) 188?-1946, 1912-03-28
REPORTER AND FARMER
THURSDAY. MARCH rs. 1912.
Local News.

Cali on Oscar Grue for abstracts.
Fred Brakhage delivers pure sprine
water.
II. Hansmeier was over from Bristo
Friday.
j. Palmer was a visitor from Wau,
bay Wednesday
We carry a full lie of garden seeds
Webster Hardware.
Elmer Iiaugen was an over Sunday
visitor in Aberdeen.
Frank Kempter came from Waubay
on business Monday.
C. B. Knott was a business visitor
from Bris toll Tuesday.
Gen. E. Huntington was home over
Sunday with his family.
Good assortment of stock cuts for
poster work at this office.
Andrew Torkelson was a visitor from
Bristol on business Monday.
III. III. Potter was called TO Waubay
on legal business yesterday.
w. P. Mcintyre was in from his
Holmquist farm on Monday.
Mrs. Frank Anderson was the guest
of Aberdeen friends Sunday.
Lawyer Rex Harris and Frank Dick
inson were in Milbank Friday.
Come to the Reporter and Farmer
for auction sale and horse bills.
John Stei!e was here from Bristol on
business and pleasure Tuesday.
One of the very best houses in Web
ster for rent. Call at this Office.
DIR. II. J. Herman was called por-
fessionally to Waubay yesterday.
For Rent-Good Groom house west
of the court house. Philip Gross.
Mr.. Setbaken was a visitor from
Lake Preston in Webster Tuesday.
Rex Harris was looking after some
business matters in Ortley Monday.
The finest line Of fresh s~easonable
candies at Webster Candy Factory.
Phone 204-4 when you want pure
spring water from the Small spring.
Wilfred Cook is spending a few days
with Webster relatives and friends.
When you want the purest spring
water call on or see Fred Brakhage.
James G. Rathbun was looking after
business matters in 0ftley Saturday.
DIR. M. M. Judge was called pro-
f~essionally to Bristol Friday morning.
1t you want a good, ''Old Trusty"
incubator. call at Webster Hardware.
Reporter and farmer. [volume] (Webster, Day County, Dakota [S.D.]) 188?-1946, 1912-03-28

Thousands of people are attending
the Sensational Sacrifice sale in the
new opera house block. People say
that last Saturday was the largest
crowd they ever saw at a sale
in Webster and they still continue to
come there is a reason the prices
do it.
Rt. Rev. Msgr. H. Mensing went to
Milbank last Thursday to assist at the
funeral services of Mrs. Mertens,
mother of Joseph Mertens, who was
formerly employed by the Bagley Ele-
vator company in this city. Joseph's
many friends here will extend their
deepest sympathy.
Hon. Ross E. Parks was in the city
Saturday on matters of business. He
reported that his eleven-year-old son,
Harvey, was quite seriously ill with
pneumonia. 1t would seem that Sena-
tor and Mrs. Parks have had more
than their share of sickness in the past
twelve or fourteen months.
DIR. T. N. Kjerland informs US that
we got the baby at the wrong Peter
son home last week-we sent it to the
home of Carl Peterson when it really
took up its residence at the Anton
Peterson home. The doctor says that
Mrs. Carr Peterson has been suffering
very greatly with influenza and other
complications.
Mr.. and Mrs. H. O. Wickre have
given a home to Edna Nerland, of
Primghar, Iowa, who arrived last
Wednesday night. The little girl is
daughter of Mrs. Wlckre's cousin.
She was accompanied by Mrs. Julius
Tjossem, an aunt, of Pauline, Iowa.
who remained until Friday morning at
the Wickre home. We congratulate
the young lady.
Mrs. Emma Peabody, who has spent
the past two months with her son, DR..
H. c. Peabody, out on the sheep ranch
near Pickerel lake, arrived home in
this city Friday night and will remain
for some time The fact that Mrs.
Peabody wen out to the ranch to
remain but three days is evidence that
she had a good time.
The young folks have been putting
in extra time skating the past few
evenings as they figure that the ice
will Don be gone. We would advise
all to keep on their storm windows
and winter underclothes for a few
weeks yet. But, say, honest the past
few days made everybody feel good
after the long winter.
P. F. Wickham, of Alexandria, one
of the leading democrats of the state
also one of the very best known stock
men in the northwest. arrived in Web
ster last Saturday night and remained
until Sunday evening. He was look
ing the ground over to see how his
chances were for endorsement as the
democratic candidate TO, governor by
the Day county faithful.
Reporter and farmer. [volume] (Webster, Day County, Dakota [S.D.]) 188?-1946, 1912-03-28

Mrs. Michael Meuer, of Bristol, was
the guest of Webster friends Thurs.
day.
Now is the time to have your harness
oiled at $l.00 a set at Webster Hard
ware.
Clerk of Courts Bert johnson was
with Bristol relatives and friends Sat
urday.
John Blocker's sister and family
arrived Friday morning from Wis
consin.
Ice cream cone, the puIest and best
you ever ate at Webster Candy
Factory.
S. S. Yeager went up to Linton, N.
D., last Friday morning to look after
his realty.
Quick Meal gasoline stoves. The old
reliable kind, for sale at Peterson's
Hardware.
c. E. Wheeler, county commissioner.
went down to Minneapolis last Thurs
day night.
Arthur Ainsworth, the WATERFOWL
music man, was here a couple of days
this week.
Some good RexalI bargains Rex
all week, April 1st to 9th, al Twins
Pharmacy.
Err, and Mrs. Nett rejoice the arrival
of a boy baby at their home last Fri
day evening.
Miss Tina Richards, of Butler, was
the guest of Webster friends Monday
and Tuesday.
NJ. w. Lawrence came down from
the Hanse farm Tuesday on some bust
ness matters.
When looking for loan on city prop
erty. see Jose plus Alley Over First
National bank.
Calauba and Concord grape juice
unfermented-sold by the Webster
candy factory.
Editor C. F. Black, of the Waubay
Clipper, was looking over things in
Webster Friday.
For sale-Two registered hereford
bulls, Inquire of 0. l.. Williams, Web
ster, S. D., r. /.
DR.. and Mrs. Doupe. of Waubay,
were Webster visito RS between trains
Tuesday evening.
Found-A pair of glasses. Owner
call at this office. prove property and
pay for this notice.
w. C. Happe was looking after his
North Dakota holdings from Sunday
until Tuesday night.
Mrs. E. Sampson left Sunday night
for Geddes in response to a telegram
announcing the serious illness of her
mother. Webster friends will hope for
the best.
Reporter and farmer. [volume] (Webster, Day County, Dakota [S.D.]) 188?-1946, 1912-03-28

l.. w. Lewis, of Andover, spent
yesterday in the city canvassing the
situation as a candidate for represen-
tative from Day county at the next
session of the legislature. He is look
ing for the republican nomination.
DIR. Brown reports a boy at the
home of Mr.. and Mrs. VIM. Becker, of
Crandall, who came to reside with
them on March %. Mrs. Becker is at
the home of her parents, Mr.. and Mrs.
Nahum in the First ward at present.
County Auditor Ray, of Roberts
county, arrived from S~isseton Saturday
night and remained over Sunday at the
home of his brother, Grant G. Ray, in
this city. He went to Pierre Monday
morning to attend the state meeting.
Louis HOPPER, who resides upon the
Ochsenreiter farm south of this city,
was operated upon for appendicitis at
the city hospital Tuesday evening. At
this writing, although it was a very
bad case, the patient is getting along
nicely.
Ed. A. Johnson, of Yankton, who
aspires to head the democratic ticket
as a candidate for gov arnor in the
coming political contest, was an arrival
Sunday evening from the east and
remained over Monday to canvass the
territory.
Attorney l. S. Coomes, of Webster,
was in the city Tuesday visiting w.
HI. Chard and H. o. Gilbertson. Mr..
Coomes is a prominent attorney in
Webs ter and is a candidate for county
judge on the republican ticket. Mil
bank News.
Judge Whiting of the supreme court,
in expressing his opinion of the Rich
ards primary bill, to be voted on at
the next general election in November
1912, says: The Ideas advanced
thereby ought surely to work the pub
TIC welfare.
Mr.. and Mrs. Herman CAST, who
have resided in Holmquist heretofore,
have decided to make their home in
Webster and have moved among us.
Webster people will gladly welcome
them and hope that they may never
regret the change.
Henry Meyer, the popular station
agent for the Milwaukee company
here, is taking a vacation and the very
first place he started for was Spokane
Falls, WASH, where his wife has been
visiting at the home of her brother,
Robert Chapman, tor some time.
400 prize packages will be sold
Saturday afternoon at the Sacrifice
sale for Is cents a package some
OF them contain a mans $500 suit
OF cl0thS-men'S and ladies shoes
hats and hundreds of other useful
articles. In every package you get
more than your money's:worth. Come
and see the fun.