Atlanta Georgian. [volume] (Atlanta, Ga.) 1912-1939, 1912-07-15
? Dauqhters Of Dixie in Business Life
TELLING MUCH IN A FEW WORDS KEY
TO SUCCESS OF WOMAN AID WRITER
Mrs. Minnie Randolph, Depart.
ment Stores Publicity Chief,
Advises Ambitious Girls,

Take it from Mrs Minnie Randolph
who knows woman of many words
can probably bake a cherry pie or sell
ribbons or be a huge success at bridge
table, but she can't be an ad writer.
Mrs. Randolph, who has charge of the
J. M High advertising, knows. because
she has been on the job twelve years.
Il wouldn't discourage anybody" said
Mrs Randolph, and refuse to say for
publication that women talk more than
men. will say, however, that the
woman who would write to interest a
fond mother who wishes to invest a few
dollars in marquisette for her daughter
had better get it out quickly"
Mrs. Randolph began her career at
Dawson -Paxon Stokes in the mail or
der department and in that way became
acquainted with the many sides Of the
business of running department store.
Began Writing For Catalogue.
Il started by writing for catalogue"
she said. "A gentleman asked me one
day if l could write advertising. and [
told him that | had never tried He
asked me to try. l did. 1t was fairly
intelligent and l have been writing ever
since. l, of course, had the advantage
of a good education was with NJ.
Rich for many years and then came to
my present employers.
It's rather hard for me to tell you
what 1t takes to make good advertis-
ing writer and Il would hardly know
how to go about giving advice to a
young woman who would adopt the
profession To begin with, | don't be-
lieve a young woman-or, at least, one
young in experience-wo would be sue
cessful, because she would need knowl-
edge of the ways of life. But l will say
this
1T is an attractive profession for
women. II Is dignified: it gives privacy
and it is practically free from tempta-
tons, because one is thrown not with
the public. 1 will say here, parenthet-
ically. however, that one shouldn't be-
come g recluse or her perspective will
be lost and her scope narrowed. 1t is
q business that doesn't become mo-
notonous. because it changes with each
day and its requirements result in Civ
ing one a pretty good idea of human
values.
Education First Requirement.
AS for qualifcations-som amount
of education is absolutely necessary.
and the more YOU know the better ad-
vertisement writer you will be- A WON
an must be able to look al things from
another's viewpoint, or after a while
she will have very limited clientele
woman must be able to choose a few
ing She absolutely must not be tedi-
Gus. a bore.
She must be a woman The only
quality which she must possess. which
is generally considered characteristic
Of the good business man, is the one
have named above-ability to be brief
The male advertising writer's who are
most successful are those who best I'm
derstand women and their wants
Therefore, woman who would write
ads should cling to her native talents.
because women are the most consistent
advertisement readers. She should go
out and mix with people; go to card
parties, keep UP with the little topics of
the day, raise chickens. fall in love
from all of these she will obtain ideas
that will serve her from time to time
Il often receive suggestions quite ac-
cidentallv which prove of much value
TO the firm ! hear women talking of
some particular style and ! straightway
tell the office folk about it From Just
such chance incidents ! often learn
enough to aid my firm in preparing for
heavy demand
Field Offers Opportunities.
There are, of course, number Of