The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1912-04-13

scramble for automobiles would be averted in the
Of Studebaker cars at least-but alas tor well
laid plans
NOT THAT WE ARE COMPLAINING in the
lsast. So far as we ourselves concerned. Far
from being unpleasant the condition that confronts
the St,debaker Corporation this Spring OF 1si2 well
nigh ideal.
THAT IS SPEAKING from manufacturers point of
view.
BUT FROM YOUR sTANDPoINT-it is different.
That's what we wanted talk about-and to advise
you how best 60 about it to meet the conditions
that obtain and ward off disappointment
HERETOFORE AS YOU KNOW there has always
shortage of Flanders go" and EMF "So' cars
in the Spring mont,s-the rush season.
ONE OR TWO OTHER MAKES that were popular
with buyers shared with extent this pleasur-
able over-demand. Pleasurable but dsheartening at
that For one dislikes to disappoint so many good
friends. Then too, when you know you make the
best automobiles for the money you hate to sec good
friends forced to accept second bests.
THAT HAS ALWAYS BEEN THE CASE. We were
powerless remedy it. The EMF Company
young Had made tremendous progress, but there
limit to financial resources. And, anyway fac
tories can be equipped only about so fast Machine
tools can't be wished into form.
BUT THIS YEAR it different This big forty-fve
million dollar Corporation felt equal to the task Of
supplying the full demand for its two models
herculean tho it
WITH UNLIMITED CAPITAL at its command; with
the largest and best equipped plants in the world
with engineering and manufacturing organization
second to none; contracts for material placed and
deliveries assured; it seemed if splendid
sales force would be unable to keep ahead of the
duction department.
is to say we estimated that $1,000 cars divided into
$4,000 Flanders "2os' and 10000 EMF "30s" },
would surely supply the demand.
WE FELT SURE WE HAD NOT under estimated the
demand. We knew the unparalleled popularity of
these famous only throughout the length and
breadth of America, but in all other civilized eoun-
tries but
WE THOUGHT 5o,c coo CARS would do Some of our
competitors warned US it was too nany-the rest OF
them didn't believe we would or could make tina:
WELL, WE'RE UP Schedule few ahead Of
it April LIST and carried over from March to
Cos" '''0> ,-'-''
LOOK AT THIS RECORDS almost unbelievable
In December, when would-be competitors were sub
sistng balls and waiting for "the season. to
open up the Stdebaker plants shipped 5000 In
January Inventory month), 1000.
IN FEBRUARY 1900; in March 1901, and the schedule
for April is 6000-and as have said are little
ahead Of the schedule.
IN THE W1cKEDEsT WINTER in fifty years, you'll
recall You'd have thought that would help us by
retarding demand-it did leave other makers or
their floors. But seems as if the harder the condi
tions of roads and weather the careful people
about selecting their automobiles.
0oOo A MONTH IS THE SCHEDULE for April, May
June, July and August, and we'll make them, but
the little boy said, that's almighty darndest.
WORKING OVERTIME NOW-and can stans
at all. But we're doing utmost to keep up witt
the de1nand-and still in sight OF it, tht
GREATNESS.
THERE'S THE CONDITION it stands today. 1t i
up to you. What you going to do about it2
ANALYZE IT: 1t that lot of people goin,
have wait for deliveries and lot will b.
disappointed-conpelled to accept some other car
second best vaue-for all will be able &c
Flanders "eo" EMF "30'
IT ISN'T so BAD as it looks. in a way The shortag
Of FLANDERS "20s" is apparent than real-for on
capacity is so eos per day than sos. But it
bad enough. And it shows we have again fane
short of our ambition, hard have tried t
realize it.
WE ARE TELLING YOU THIS hav
repeatedly asserted dealers and the public that
would surely the Spring scramble. Now tina
we know that have failed we feel that yo
frank statement of the facts.
OF COURSE IN TELLING YOU cannot hel
telling competitors also-and very naturally the
viii it against us-try to persuade you to bu
their the grounds as former years. "Yo
amt get Studebaker Cars-ether model" And that
5e true-uness you beat some other buyer to it.
WE FELT SURE we would be able supply ever
possible customer with a Flanders "20'-but T.
member
OF 70. eossi.g Detro. TO, Cadiaeaa, the
mil visis D<svofs fansoas aXonoofle foeforres We H