The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1912-10-24
A LITTLE ~PREACHMENT

It a meeting OF the Commercial
club Friday evening the subject Of
advertising our resources came up
and Mr.. Miner Of the Press took oc-
casion to call attention TO the fact
that the Brooking- papers with a large
circulation were not being p|atronized
as they should by the business men Of
Brookings. Mr. Miner did not 20 into
detail but simply referred TO the mat
ter. leaving it 70 the club to dra" th2ir
own conclusions. We are glad that
the question OF advertising BrooklnSs
has been brought before the
Commercial Club, it is something
which We think should have been
given attention a good while ago.
While leaflets, booklets. souvenirs,
cards, etc, are very good as supple
mentary advertising the fact remains
that there could be no better adyer-
tiscmeut for the city of Brookings
than to have its two excellent news
papers we'll %patronized 10y its business
g There are a few merchants in
Brookings who believe in advertising
and We know make it pay. But the
newspapers and these few enterpris-
ing merchants are obliged to carry
the burden of publicity for the whole
of the city of Brookiugs The way to
attract business to a own is TO ad-
yertisc in the newspapers of the town.
Systematic advertising and keeping
e~yerlastinsly at it is what brings sue
cess.
Brookiugs can boast of TWO of the
best weekly newspapers published in
the state OF South Dakota and it is a
matter Of wonder TO the profession
throughout the state hat these two
papers can be published at a profit
with 50 few Of its business men as ad-
yertisers. For example, there are
three barber shops in the city Of
Bookings, and except for the Birds
eye View of the various business
houses and institutions of Bookings
published in the Register free OF
/ charge YOU would not know that there
was a barber shop in the city. There
are three meat markets and by look
ing over the Register a stranger might
decide that Brookings was without a
place TO buy meat. There are various
other business enterprises, exclusive
grocery and general stores, that are
seldom represented in either n of
the city's newspapers. 1t seems to
us that this is a mighty poor business
showing for a city that boasts of a
Commercial Club of $50 members
composed Of business men who are
trying to boost" their city and
county.
The newspaper should be a mirror
of the town and our business interests
could obtain no better advertising Oh
the outside than by a more complete
patronage of its local newspapers and
by having all of it's business enter
prises represented. The local news
papers spend hundreds of dollars il
procuring halftone e~ngravings of pub
lie buildings. business houses, repre-
sentative business and professional
men, and for ffty-two weeks in the
year publish all of the main facts anG
statistics which interest not only our
local people but strangers who are
looking toward the northwest for 6
suitable home and the advantages
which Brookings and Brookings coun
ty alone possess.
The Register has for years made 6
practice of publishing a Birdseye View
giving a list of everything that Nigh
be Of interest to a stranger who haC
a desire for knowing what Brooking:
city contains. This Birdseye View ha,
been published, not for pay, but be
cause OF our pride in the city il
which We live and in the hope tina
strangers will be attracted within on,
gates. There is not a single factor
nor never has been, in the city o
Brookings that has so materially ad
vanced the interests of the town a!
has its newspapers and we believe tn,
business men of Brookings are neglect
ing their cheapest and best opportuni
ty of advertising their advantages AM
resources.
Facts in a Nutshell may be al
right as supplementary advertising
but We believe the city can derive tn,
greatest benefit in the way Of publicit,
l. the business men conduct a system
attic campaign for trade through tn,
columns of the local newspapers.
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