davidaulloa/AmericanStories huggingface dataset:
St. Johns review. (Saint Johns, Or.) 1904-current, 1912-07-26
he
Earns
Most Who
Saves Most
Of His


THE MAN who earns $40 a week
and saves 81 week is really bet
ter off than he who earns $40 and
spends $40.
Get the saving habit If you ever
expect to get ahead. This bank
will help you. Bring us your sur
plus-that part of your salary over
and above your necessary expenses
we'll pay you 4 per cent. in.
terest and you'll be protected
against loss.
Why not open a Savings Account
here today1
St. Johns review. (Saint Johns, Or.) 1904-current, 1912-07-26

Subscription price st.oo per year.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18
The amount Of profits varies
with the way the advertising Is
attended to. AS general rule,
the oftener the ad. is changed,
the greater are the profits.
Banner Advertising.

Did you ever notice a big banner in
front Of a retailers store reading as
follows: Discount from SO to $50 per
cent on all goods?"
How far do you think a blazoned
banner in letters 20 inches high goes
with an intelligent public? I wonder
II there is merchant in your town
or elsewhere who is the possessor of
business that will net him $50 per
cent or so per cent. If he does so per
cent on his sales, that is one.half
profit. That is outside of the ordi.
nary lines of retail business and Dor.
dering on gold brick idea.
Any intelligent working person
knows that grocery stock or other
staple lines of business do not con.
tain a margin of one-half; in fact. If
he will try 1t for time l am sure his
convictions will be that 20 per cent
is very good rating for It, Then you
do not figure in the large amount OF
people who buy things to keep them
alive and when pay day comes Pay
some one else, or go away on a trip
with the money this retailer should
have had.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18
Jean Jacques Rousseau Philosopher and Scoundrel

accepted what aid he could get, then
quarreled with his benefactors and
| usually spoke and wrote i'll of them.
In prize essay, written in 1850, he
openly declared that progress and high
er civilization had proved a curse to
mankind. This essay made him for a
time the idol of Paris artificial and
notwithstanding society. He followed
up his literary success by a really
beautiful opera. But his attacks on
various French customs and ideals
made Paris an uncomfortable abode
for him. Back he went to Geneva
(again changing his religion to fit his
surroundings and met with cordial
reception from the learned men Of
Switzerland.
Here he took up his literary work
again and dazzled the world by his
problem novels" and philosophical
treatises. But he continued his life
effort of making as many enemies as
possible. And such enemies as his
personality could not reach were made
by his writings. His novel Emile"
"a radical sort Of educational thesis
in fiction form-was condemned by
the Paris parliament; and Rousseau
dared not set foot in the French cap
ital for fear of arrest. Other works
of his were denounced by the Swiss
authorities. His "Contrat Social"
(which demanded that governments
be ruled by the people and preached
universal suffrage) brought down
upon him the hatred of conservative
thinkers.
He went 10 England and there quar-
relied with his patrons, behaved inso-
lently toward the king, and found it
convenient to come back to the con-
tinent of Europe. This time he was
allowed to settle in Paris. His health
had become shattered. go had his
mind. To add to his woes, he mar
rled Therese lie Vasseur, former cook
in third-rate inn. Their five chill
dren he sent to a founding asylum.
thus giving his enemies a fine chance
to compare hiG unnatural action with
the high sentiments he had written
about the sanctity of the home and
the education of the young. Therese's
mother was the typical comic paper
mother-in-law. She rendered Rous-
seau's home life miserable.
On July 2, IT'S, crushed under real
and imaginary woes, Rousseau died
in fit. Some historians think des-
pair drove him to suicide.
His "Confessions"-Aa wonderful IL
unreliable book-give the mans dis
torted view of his own life and of life
In general. A genius, a BLACKBOARD,
and probably-in later years. at least
"a semi-lunatic.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18

falsely imprisoned as maniac. The
new sultan began his reign by prom
Using countless reforms-and hyper
States in those days were in wild re.
volt. At home, the young Turk" move
ment was already busy trying to build
up the rotten government and to abol-
ish tyranny. The people murmured.
The Turkish crown seemed tottering.
Abdul Hamid had before him task
that would have crushed most rulers.
Yet he performed it with skill that
stamped him as the subtlest and ablest
statesman of his day.
At the outset of his career as sultan
the atrocities in the Balkans led Rus
STA to declare war on Turkey. Russia
won the conflict and might have wiped
the stain of Turkish crimes from the
earth had not the other European pow
ers grown jealous. They interfered:
saved Turkey and deprived Russia OF
nearly all the fruits of her victory. Al
ready the sultan was beginning to
show his rare statesmanlike quail
ties.
In the peace treaty Abdul made
many fine promises. He kept none OF
them, and he so fooled the European
powers that he suffered no penalty
from his breach of faith. He choked
the voice of liberty, silenced the
Young Turks" by force and made
himself sole master of his empire. By
playing one nation against another and
by owing some of them huge debts
that his downfall might cancel. he
kept the world at large from interior
ing with his horrible plans.
For instance, in 1S95-1S96 the signal
was given by him for wholesale mas
sands of defenseless persons were
slaughtered. A far lesser series Of
atrocities had brought on a war with
Russia in 1877. Yet this time not one
European nation lifted a finger to
check the outrage.
But tyranny has always wrought its
own destruction. While Europe, bound
hand and foot by the web of Abdul
Hamid's willy diplomacy, took no step
to check his crimes, his own people at
length rose against him. The Young
Turks" grew too strong to be put
down. There was an almost bloodless
revolution in 1908. Abdul was de-
posed in April, 1909, and was sent to
Salonica as a state prisoner. His
younger brother, Mehmed, or Moham-
ed, was taken from prison palace
where Abdul had confined him, and
was placed upon the Turkish throne.
That Abdul was deposed is but nat
ural. The only wonder is that he was
able to hold his shaky power in such
masterful fashion for third of a GEN.
fury.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18
PUNISH FALSE ADVERTISERS
Misrepresentation of Goods and Prices
a Serious Offense in Germany-Law
Covering Such Cases.

False representation in advertising
is a serious offense over in Germany,
and is punishable by fine for the first
offense and by fine and Imprisonment
for succeeding offenses. For that
reason merchants in the Fatherland
are careful not to put extravagant val
ues on goods that are not worth the
price quoted.
That part of the law covering such
cases provides that:
Whoever with intent to call forth
the appearance of an especially advan-
tageous offer shall in public announce
ments or communications intended for
larger circle of persons, as touching
business relations, especially as touch
ing the character, origin, manner OF
production, or the fixing of the price
of goods or industrial products, the
manner of acquisition, or the sources
of supply OF goods, the possession OF
marks of distinction, the motive or
purpose of sale, or the abundance OF
supplies, shall knowingly make false
representations tending to mislead, is
and to money penalty up to 5000
marks or to one of these punish
ments."
When a person Is found guilty a
fine Of 5000 marks ($1,190) is i'm
posed for the first offense; for the
second offense a fine Of 5000 marks,
or Imprisonment up to one year; and
for the third offense the guilty party is
invariably sent to prison for term
not exceeding one year.
In addition to fine and imprison-
ment, person convicted OF false ad-
vertisement is obliged to insert an ad-
vertisement in certain number OF
newspapers stating that he has been
convicted of unfair competition. Usu-
ally he is required by the judge to in
sert the advertisement in at least 20
papers, and sometimes in as many as
100. The judge usually dictates the
text of the advertisement and speci-
fies the papers in which it shall be in
serted.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18

five children to a founding asylum.
He changed religions as another man
would change from summer to winter
clothes. A writer on morality, his own
morals were unspeakable. He was ever
eager to receive aid; and still more
industrious in abusing benefactors. He
had genius for philosophic writings
and far greater genius for making
enemies. The kindest thing that can
Zoe said about him personally is that he
was probably more or less insane.
Rousseau was the son of a Swiss
matchmaker. His father in 1922, when
the lad was ten years old, became in
VOWED in street row and had to leave
his Geneva home, calmly deserving his
family. Jean Jacques was brought up
by his mothers relatives, who ap-
prenticed him at thirteen to a notary.
The boy and his master could not get
on together, so Jean was apprenticed
over again, this time to an engraver
All his long life Rosseau quarreled
with everybody into whose society he
was thrown. He began with the en-
graver. At sixteen he Jumped" his
apprenticeship and ran away from
Geneva.
He then began a series of wander
ings which were more or less interest
ing. but scarcely profitable either to
undergo or tell about. He changed his
religion at the outset, encountering
some rather doubtful adventures, and
at last became footman in the house
hold of a Nine. de Vercellis. While he
was working there he stole a costly
ribbon. The theft was discovered.
Rousseau saved himself from punish
ment by falsely accusing a maid serv-
ant of the theft. The tale of this
wholly shameful affair is found in his
celebrated Confessions"
When his employer died, Rousseau
found another situation-aDd promptly
lost IL on account of his conduct. His
experience for the next few years led
him through all grades of society. from
yagabondage TO court circles. 1t was
not until 1745 that he won any fame.
Then he became known as a clever
writer and musician. Several persons
of high rank took an interest In his
career. From each of these people he
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18
SCHEME OF SHOE MERCHANT
Hired Moving Picture Show for Day
and illustrated Process of Manu-
facture of His Goods.

Noting the crowds that frequented
the moving picture show directly adj
Joining his store, James J. Flynn, a
Worcester (Mass) shoe dealer, re-
solved that he would try to get the
maximum publicity out Of the host Of
pedestrians. He found out that he
could hire the hall for day for S25
plus expenses of electrician, and he
did so.
He advertised extensively among
the people who frequented the small
theater. also among his customers,
and said that each and every one
bringing the coupon in the circular, or
in the newspaper, to the shoe store
could have reserved ticket for that
special show. He placed himself in
communication with the shoe manu-.
facturers who have films on their
hands of working factory making
shoes and acquired the loan Of the
films.
He had a dozen lantern slides made
up and he was equipped for the pub
licity day. The crowd was immense;
the regular bill shown and the extras
explained in detail-and that wonder
full story of the passage of the raw
materials through 207 processes and
landings and the finished article
when he showed the line of shoes he
carried in bold-faced type and Illus
tration.
Everyone who attended one of the
performances" was presented with a
little souvenir. Folding button hooks
were given the men-dainty pocket
mirrors were handed out to the wom-
en-, and a cheap toy was presented to
every child.
All told, this plan brought more
publicity for the Flynn shoe store
than any plan that bad ever been used
before. This publicity made many
new friends for the store, resulting In
a lot OF new customers
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18
They Are overworked Now.

Four-year-old Dick had made an I'M
portant discovery that his hair would
pull out II enough force was exerted.
and was absorbed in proving the fas-
cinating find on his forelock. His sis
ter-aged seven-noted the proceed
ing with round-eyed horror
"Dickie! Dickie!" she cried, you
mustn't do that"
"Why?" demanded Dickie. with The
cynicism of childhood.
Because the Bible says that all
your hairs are numbered-and II you
pull any out you'll make lot of extra
bookkeeping for the angels"
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18
DeIibcratinu,

The Rev. James Hamilton, minister
of Liverpool, while on holiday in Scot
land, had a narrow escape from
drowning. Accompanied by boy. Mr..
Hamilton was fishing for sea-trout
when he slipped on stone, lost his
balance, and being encountered with
heavy wading boots. had great diff
Guilty in keeping his head above water.
Finally he managed to get back to the
shore, although in very exhausted
state. and said to the boy: 81 noticed
that you never tried to help me-" Ma"
was the deliberate response. "but
was thinkin' or
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18
MAKING DREAMS COME TRUE
Persistent Advertising the Surest Way
of Realizing Hopes of Most
Business Men.

There is no man in business, no mat
ter what business he may be in, who
does not dream of success. When he
fails to look forward and ceases to
feel that success will eventually be
his, he has arrived at failure.
l, too, have dreamed and am dream
ing today; but do we put behind our
dreams the energy and force we
should to make them a reality?
There is no business, whether it be
retail, wholesale or professional,
whose owners do not want it to grow
larger and stronger. 1t is human ma
ture. read in an advertisement of
a large advertising agency the follow
ing slogan, which. | think, is worthy OF
repeating: discomfort is the mother
of ambition"
Advertising is a means OF acquiring
prestige and leads finally to the de-
sired demand for your goods, wares.
merchandise or services, provided
they are designed to fill a constant
daily need Of the customer. The only
medium that is regularly read by the
people is the newspaper, and there
fore it is the only one in which you
can present your messages daily and
regularly. Persistent, insistent adver-
Using in the daily papers has been re-
peatedly shown in actual practice to
be pre-eminently the best means of
creating and developing the largest
and most compelling desire for your
goods.
Your dreams will come true provid-
ed you have the energy and backbone
to help them into realization.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18
Her Ruylro Passion.

The woman who had chased dust
and dirt all her life finally reached
st. Peter.
Come in, you poor, tired woman"
he said, and held the gate ajar.
But the woman hesitated
Tell me first" she said, how often
you clean house?"
The saint smiled.
"You can't shake off the ruling pas
sion, can your" he said. oh well. step
inside and they'll give you a broom
and dustpan instead CT a harp
Cleveland Plain Dealer.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18

more than a child, strayed into the
room and stared in wonder at its rich
furnishings. From one gorgeous bau-
examining, handling. At length, as she
reached a table, she saw lying there a
tiny jsweled, silver mounted pistol. 1t
was unlike any other weapon she ever
had seen. The girl picked it up, turn
ing 1t over and marveling at its rare
beauty. The man on the divan in the
ashadowy corner opened his eyes and
slowly sat up
What are you looking at?" he ask
Led gently.
AT this pistol, SIRE" answered the
girl.
And what are pistols made for?' he
'Queried in the same pleasant tone.
Toto shoot people, SIRE" faltered
The girl, little treasured by his gen.
tleness.
Quite So" yawned the man. "And
I will prove it. Let me show you"
Whipping another revolver from his
pocket he shot the girl dead.
This is typical anecdote of Abdul
fHamid, Commander of the Faithful"
THE Prophets Viceroy on EARTH
the man who until last year was
sultan of Turkey. 1t shows at once
his cunning, his heartlessness. his
deadly fear of assassination. So deep
1y did he dread being killed that he
usually remained captive in his own
palace, surrounding himself only with
those to whom he was more valuable
alive than dead, and at once Staying
any one whom he even remotely sus-
pected Of having designs upon his life.
The Yildiz Kiosk hid thousands of
black tragedies.
Fear of death made Abdul's life a
burden. 1t robbed him of slumber. At
times the only way he could be put
to sleep was by hearing some one read
aloud the story of the awful punish
ments that had been inflicted on some
of the slayers Of rulers. These tales
of torture would lull him to rest.
Abdul Hamid was born in 1912. He
was the second son Of a sultan and
came to the Turkish throne in 1876
when his elder brother was deposed.
To make way for Abdul, another
brother was murdered and a nephew
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18
POOR TYPE OF BUSINESS MAN
"Near Merchants" That Are Constant
Menace to Others-Lack Training
and Enterprise.

There is a certain class of mer-
chants to which the term 'near-mer-
chant" very fittingly applies. writes f..
Newland Haynes, in tina Southern
Furniture Dealer. They are getting
nothing out of business themselves
and are permitting no one else to-.
They might be very aptly termed
tired" merchants, meaning those who
have left other occupations and taken
up merchandising with the idea that
here is easy work and easy money.
The lack of previous training of this
class, together with it's almost invari-
able over-estimate of it's own business
ability, is responsible for many of the
shoals and sand bars of business navi-
cation. If there is, as some econo-
mists assert, an over-supply of retail
merchants, this over-supply is caused
by the mistaken idea of the public that
merchandising is soft snap.
We all know this type of merchant.
When he launches into business it is
with a most breezy disregard for such
trifle as running expenses. 1t in
duces him to think that his competi-
tors are getting exorbitant profits, or
else that they are better buyers. His
goods are in consequence marked on
the wrong basis, and since he is i'm
bued. as this class invariably is, with
the idea that price-cutting is the one
way to get business, his prices are ad-
ditionally low besides.
When that store is opened there will
probably be the usual curiosity
crowd" and those low prices will draw
some business and cause lot of talk,
and the dead beats will swarm to that
store like vultures around good pick
ing. This temporary furry makes the
novice think he has captured the bust
ness of the town; his competitor Is
on the run, he thinks; he assumes a
condescending and supercilious air
that is decidedly irritating to his COM
petitors. But if they are wise they
won't get mad. Experience will make
him tame long enough to eat out or
hand before long.
In the meantime business is dis
turbed; the other dealers are able to
hold their trade on account OF their
better acquaintance with it, and also
because Of their better assorted
stocks; but because prices are de-
moralized except on those goods pro-
tected by exclusive agencies. The diff
ficulty is that it is next to impossible
to ever get those prices back again to
fair level, even should the other TEL
low ever come to his senses.
The trouble with so many of those
fellows is that they never became
thoroughly "way-wised;" are not dis
posed to work with their competitors
for the common good, and their rude
awakening to the worries of business
makes them sullen and tempery, and
they are easily provoked by the repre-
sensations of customers into bootless
trade war.
This class goes and comes. Few
learn business and become good mer-
chants, but the majority at the most
where they continue in business, are
only changing on by their teeth, gain
ing little for themselves and acting as
a constant menace to the prosperity
of others.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18
Shock for a Brother.

John" said an eminent physician.
YEARLY, entering his home after a
hard days work, John. If anyone
calls excuse me-"
Yes, suh," agreed John, the old
family darkey.
Just say" explained the doctor.
that the masseur is with me-"
A little later the doctors brother
called-called and received the shock
of his life.
Il want to see the doctor at once"
said he.
"Yuh can't do it, sur" solemnly an
nounced the old darkey, turning up
his eyes till the whites alone showed.
"Yuh can't do 1t, sub. The doctor.
sub, am wild de Messiah. New York
Evening Sun.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18
Mixture of Caution and Economy

At the Union depot few evenings
ago mother who had gone to see her
daughter, a miss of about IS years,
safely started on a journey, was heard
to give the young lady the following
words of advice just before the train
started. Nov, good-by, my dear.
Take good care Of yourself and re-
member not to be too free with strang-
ers on the train. But If nice looking
man should speak to you be polite to
him-he may buy your supper for
you."-Kansas City Star.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18
A Question of Names.

In some of the country districts of
Ireland it is not an uncommon thing
to see carts with the owners names
chalked on to save the expense Of
painting. Practical jokers delight in
rubbing out these signs to annoy the
owners.
A constabulary sergeant one day &C
costed countryman whose name had
been thus wiped out unknown to
him.
rs this your cart, my good man."
"Of course ii Isl" was the reply. do
you see anything the matter wild it?"
Il observe" said the pompous po-
liceman, that your name is o-blither-
ated."
Then we're wrong" quoth the coun-
tryman, who had never come across
the long word before. FOR me names
O'Flaherty, and | don't care who
knows it."-Youth's Companion.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18
Simple Explanation.

To illustrate a point that he was
making that his was the race with q
future and not a race with a past
Booker T. Washington told this little
story the other day.
He was standing by his door ono
morning when old Aunt Caroline went
by.
Good morning. Aunt Caroline" he
said Where are you going this morn
ing?"
"Lawzee, Mista' Wash'ton." she
replied. Use done been whar Use
gwine. "-Kansas City Star.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18
The Heirloom.

A Pittsburg drummer in a small
town dropped into place to get a bite
to eat. The place looked familiar, but
he didn't know the proprietor.
Been running this place long?" in
CURED the drummer.
mo; l just inherited it from my ia
ther."
"Ah, yes. / knew him. I recognize
this old cheese sandwich on the coun-
ter"
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18
The Usual Way.

Eyes; he committed political sui
eide"
How can a man commit political
suicide?"
by shooting off his mouth"
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18
No Social Tact.

At club dance an enthusiastic
member approached a rather dull
member and said unto him:
Say, for heavens sake go over and
talk to Miss Fryte. She is sitting all
by herself"
"But-but what shall / say to her?''
Tell her how pretty she is"
"But she amt pretty"
"Well, then tell her how ugly the
other girls are. Amt you got no So
cial tact?"
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1912-07-18
Its ADVANTAGES.

IT think the pillory ought to be re-
vived as punishment for this frenzied
financing"
why SOP"
Because 1t provided a fitting penal
ty in stocks and bonds"