The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1912-04-14

eaess.zsss1al
WE HAD HOPED that this season the usual spring
scramble for automobiles would be a1erted In the
case Of seudebaker cars at leastbsst alas for well
laid plansi
no THAT WE ARE COMPLAfNINc-zof In tho
least So far as we ourselves concerned Far
from being unpleasant the condition that confronts
te Studebakcr Corporation this Spring of 1912 is well
nigh ideal
THAT IS SPEAKING from manufacturers point OF
view
That's what wanted TO talk about-srd to advise
you how best to go about 1t to the conditions
that obtain and ward of disappointment.
HERETOFORE AS YOU KNOW there has always
been trernendoilG-one might almost say hopeless
shortage OF Flanders go" and EMF "3G" cars
in the Spring Honths-$he rush season.
ONE OR TWO OTHER MAKES that were popular
with buyers shared with this peasur-
Sble over-deraend. Pteasnrabe but dshearteniag at
that For one dlsiikes to dsappoint many good
friends Then too, when you know you make the
best automobiles foF the money you hate 10 eee g5od
friends forced 30 accept second bests.
THAT HAS ALWAYS BEEN THE CASE wewero
young Had made tremendous progress, but tiere
was limit to financial resources And, anyway fac
tories can be equipped only about 80 Fast Machine
tools can't be wished into form.
BUT Wk4Is YEAR it was different Thu big forty-ave
million dollar Corporation fest equal tho task OF
supplying the fluff demand for liza two rnodssa-
herc,ilean tilo il was.
WITH UNLIMITED CAPITAL at its command: with
the largest and best equipped plants in the world;
SECOND to none; contracts for material placed and
deliveries assured; it seemed as splcndaa
sales force would be Unable TO keen ahead ae ira nEo
ducdon department
AND WE HAVE DOME ALL we set out TO 90 That
5000 &C say s ns 6 that 5000 % ooo into
would surely supply the demand
WE FELT SURE WE HAD NOT under-eseirr.sted tho
demand We knew the unparalleled popularity OF
these famous care not only throughout the length and
tries, but
WE THOUGHT $4,000 CARS would do. Some Of our
competitors warned it was too rany-tto reat Of
them didn't bsGese zse would or could u,a.e tist
many
WELL, WE'RE UP to schedule Yew cara ahead ef
It on April 1st and carried over from March 70
@s0a" $1,000 AA''u01S
zooK at THIs REcoRD~-lss airaost unbelievable.
In December, wnen vo.Idbc compettorg Were mn
sssng on snow balls and waiting for tse season" to
gpen up ehe studebaker plants shipped $500 cars In
January Inventory monthly, 1000.
AN FEBRUARY 400; in March 4ao1 End ths .hs,
ahead of the schedule
IN THE WIcKEDEsT WINTER in afty years youu
recall. You'd have thought that would hen ~ 80 ~
retarding demandtt did leave other makers cars on
t; noors but seems as Il the harder the condi-
tons OF roads and weather the more careful neone
are about selecting their automobiles
5000 A. MONTH IS THE SCHEDULE for Anvil M.v
June, July and August and wen make them. but 80
the little boy said, that's almighty darndest
WORKING OVERTIME NOW-and men can s+,nd
only shout much of that. We don't like overtime
at all: Sut were doing utmost to Keep I'D with
me desnand-and still in sight of t. the
hreathesa. :" ~
THERE'S THE CONDITION as il star,ds TODAY rasa
up 20 you. what are yoa going to do about it7
ANALYZR IT: It means that lot of people are going
70 have 70 wait for deliveries and Tot more will be
disappointed to accept some other car
second best vaiue-for all will not be able to get
Flanders 40" EMF "3G' cars
IT ISN'T SO BAD as It looks in way The sbor4aaa
OF Flanders "9os" apparent than real-for our
capacity is DO more eos per day than Sos But It's
ead enough. And 1t shows we have again fallen
snort Of Cur ambition, hard as we have tried to
realize It. $500 20
WE ARE TELLING YOU THIS because we have
repeatedly asserted to dealers the public that we
would surely avert the Spring scramble. Now that
we Know that have failed that we ayo Won
frank statement Of the facts
or COURSE IN TELLING you wo eanno: hasa
semng our competitors aso--and very naturally they
y,i nse Il against us-sry TO persuade you 70 buy
aoss cara on the Same grounds former years ~You
can't get Stdebakcr Carseither model" And %h.t'f1
DC uue--unless you beat some other buyer to it.
WE FELT SURE we would be able to supply sverv
possible customer with Rlandors "20"--bst rs.