Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1912-08-26
CORNERSTONE
OF NEW BIG STORE
Officials and Business Men At
tend Coerke-Kirch Com
pany's Ceremony.

Especial to the Newark start
ELIZABETH, Aug. 26.-Witnessed
by many prominent business men of
both Newark and Elizabeth, and by
officials representing this city. the
cornerstone of the new store of the
Goerke-Kich Company, at Broad and
West Jersey streets, vas laid today.
1t will be a large modern depart
ment store, and will be devoted to
the dry-goods and furniture business.
The president of the company Is r.
]. Goerke, head of the Newark dry
goods store of the same name, and
the vice-president is E. A. Kirch. of
the e. A.. Kirch Furniture Company,
of Newark.
In a hollow of the cornerstone laid
this morning was placed a box con-
tanning a Holy Bible wrapped In an
American flag, a program of the cere-
monies and several newspapers,
among them a copy of today's Morn
ing Star.
Speeches were made by the officers
of hte company, Mr.. Goerke, Mr..
Kirch, T. ]. Gerth, treasurer. and S.
B. Harrison, secretary, and several
Elizabeth authorities.
kilograms Of congratulations were
received from Mayor Stein, of Eliza
beth. who Is at his summer home at
Avon, and from Assistant Manager
Eugent w. Farrell, of the Newark
Evening News. The Star was repre-
scented by George Smith in person.
Mr.. Gerthwielded the trowel, assist
ed by John ]. Sheehan, president Of
A.. D.t.r~ 7 a.,1~er a4A NFoennab TJnt0n
of Elizabeth; David May, secretary of
the union, and John j. Cosgroye,
councilman and president of the
Board of Trade. Remarks were made
at Mr.. Gerth's ~adeptness with the
trowel. He had been elected as hon
orary member of the Mason's Union
specially for the occasion.
Acting Mayor Edward Nugent, of
Elizabeth, several councilmen, the fire
and police commissioners and the city
attorney were on hand to represent
Elizabeth. Arthur Becker, h gen.
eral of the new store, was
master of ceremonies. William Leh-
man, of this city, the architect of
the building, was also present. me
officers of the Goerke-Kirch Company
all made speeches. President Goerke
spoke as follows:
IT am glad to see around me and TO
be able to welcome here some OF the
gentlemen who are interested In the we'll
fare and upbuilding of this city.
The stone we are about to place In
position is square and strong. 1t typif1es
and illustrates the kind of business we
mean to operate here. 1t Is our intention
that everybody who comes In contact
with the Goerke-k irch Company will have
a square deal, whether they be customers,
clerks, merchants or others. We aim
to make this store, of which Elizabeth
will be proud; a store which by its
straightforward methods will hold trade
and attract new customers from time to
time, that as the city grows, We will
grow with it. We feel sanguine that our
venture here will be a success from the
day its doors are opened and that not
only will we prosper, but also other mer-
chants in this vicinity will be benefited
from this enterprise, for it is a we'll
known fact that every good store started
helps every other store nearby.
I'VE extend the hand of good fellow
ship to Elizabeth merchants. We want
their co-operation. Merchants should pull
together for the good of all. Let us
live the public the-right goosd, at right
prices and as good service as elsewhere
and we are sure that Elizabeth people
will more and more buy at home. Your
people are loyal TO their city and will
support local enterprise and patronize
-. ..a.oa Th.xa ;z No In,hf ahnut II
| am sure that in time you can hold mucl
of the trade at home that now goes Il
Newark and New York.
Now what we need to do is to root
for Elizabeth. Get on the band-wagon
Avail yourself of the opportunities thai
are right by your side.
"A friend of mine not long ago wa
trying to interest me in n mine in Idaho
! told him that l found a good mine II
Newark, corner Market and Broa'
streets. and was quite certain that W
had located another mine in Elizabeth
corner Broad and West Jersey streets
that we already had struck pay dirt an
were installing the best machinery i
the way of bricks, mortar and brains
and when our mine was completed woul
pay dividends as long as it was worked
But many of us neglect the opportunitie
close at hand and take great chance
away from home, and | would like I
advise my friends 10 believe in this 1t
of Elizabeth. 1t certainly has a brigh
future. Investment made here woul
prove of greater profit than most West
ern gold mines would.
''You men of experience present kno'
that a man can make OF himself Jus
what he wills. So 1t is with business
+ get your principles right and everythin
else is a matter of detail. We are goin
TO do the best we know how to condut
q A good store here. and want your hel
and the help of all folks in Elizaber
and around. We invite criticism, as we
, ms praise. Indeed, we will thank yo
: for If. In this da yof active con
~netition and complicated laws. the worl
Q ing out of any new venturs Is not q
easy iob. To be successful one needs
be more than n storekeeper. One has
9 understand contracts. obscure insuran
q clauses. liability laws. labor Union
pup uamoM IoJ sMeI uopotIlsad-dn'
a children. BOARD of health rules aE-s ma
: other things of a like nature. all
- "Hoveyer. we men who are at the he'
which have little or nothing to do wi
:. the buying and selling of merchandise
: Of this enterprise are born and bred I
~taiiers. We are in 1t for the love of It.
= wv esav again we want your 10y
help and support. and we on our pa
@ agree to carry forward to completi
this fine building already well und
way. and then operate 1t in such a ma
ner that everybody Of Elizabeth m
{ honestly say that they have a %frst-cla
store In our town."
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