Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1912-05-08

rom All parts OF the state ~ AiDu-
iucrque demonstrates in siriking
manner the progresslveness and wide.
lwakenesa Of the business men Of
New Mexico-ths men who have made
NE new state WHIST ,, Is ana upon
whom the future prosperity OF the
depends.
New Meslco's business men are
broad in their ideas. liberal IN their
policies. They are shrewd and far
sealing. ana the fact that they are
lhla yenr holding their first annual
ar federated body sirown
hat they have just made their long,
est and most Important stride pt an
In reallzlng the adynntages q organ-
Izaison.
These New Mexico business men are
81 the same type es those IN our
home town who have kept Albuquer-
que AZ the front us the business CEN
ter OF New Mexico. The way in which
the local merchants ana business men
pre- taking hold OF this important con-
sntion Is q pointer as 10 their spiriI
their methods.
are not making any invidions
ararlsons with our visitors; they
ougipen OF the same stamp; thor
substhpresentative OF tho most
hut we citizenship OF the state;
age OF lmpelled TO take advant-
bouquets teasIon to hand a few
AlbuqueraA own citizens.
body OF busIneS as wide-awake a
in the west; ann as you can find
wide-awakenesa sso way Is their
taan in their app, more plainly
value of pubbnelty AQn OF the
the commercial stausNpay judge
curateiy by the tone oAcity ue-
"a x,sanen,a SAND 4thS volunl@advoF-
Using in local ncwspapers' Syer-
believe that the daily buliewe
business as shown In che HcraAg
verslsements indicate In an intere'
manner the up-to-dateness OF a
querque merchants. They believ
advertising and they believe In /
rgent ADVERTISING; and for that re
the public finds as much or moi
interest IN the daily advertiser
as in the news columns.
Publicity Is valuable only as
intellIgently directed; and local
vertisements are notable fer
lack OF the stereotyDed. meanin
appearance which formerly ehara
lied advertising in general and
stin prevails he less wide-awake
munities The salesman who y
present prospect" with ~
things he had for sale and stan
with his hat IN his hand until
prospect got through reading
made out his order would DO as
ful aa the small, coloriess advel
ment which the old-fashioned
chant inserted and forgot all I
until tha end OF the month o.
yoar-aad then complained that
was nothing IN advertising and
Il didn't help his business.
oueraue business men have had
value Of newspaper advertising
onstrated 20 them by experience
they know that an Advertisement
Go bee as engaging and as persona
persuasive as does a salesman TAG
q dubious customer. Hence the
appearance Of the advertising col
OF the Herald; they are as new
the news and often more prof
20 the reader the pushing mer
who gets the most out Of his a
Using makes Il the most imps
pagt OF his business 70 adyertis
only regularly and LITERALLY, b.
tellleentiy and with an eye q
needs OF his clientele and to b
nature
You are reading the Herald
day. be sure and read the ady'
NNNNANHs ANM WIZ AANAM N'NN'
every day that will Interest yol
something that viii profit
whether you want house an
or an egg beaten a davenport
can OF paint a dimes worth Of
penny nails or O feather dustor
horse and buggy; you will Il
waiting for you somewhere Il
columns OF the Herald. And
think sou don't want anythii
particular you viii be agroeably
ceiyed By a careful perusal o
business bulletins OF the live bu
men Of the business center Of
Mexico. Your home merchant
boosters boost for them; an,
them yoa saw the ad In the n
Common sense applnuds the d.