New-York tribune., 1912-01-16
OFFERS GOOD ADVICE
General Motors Company Gives
Unbiased Recommendation.
NO MENTAL RESERVATIONS
Treating Customers Well Is the
Keynote of Organizations
Selling Policy.
nv a. b. Cordner General Motors). &.

.T.nbiassed recommendation" is the key
note cf the General Motors Truck Com
pany's successful selling policy big
business man might be mentally sold
then ask our advice as t9 motor transpor-
tation eouiument and he very frankly toil
that he had use for some horse teams and
gssolene as well as electric trucks.
II must be understood that our advice
on motor transportation is based upon
short cuts and quick action at lowest cost
For instance, James Butler. the wholesale
grocer who is using ten G. NJ. c. five-ton
trucks with great success, called me INTO
conference to aid solving his problem. l
told him he needed some fve-ton trucks
some light capscity trucks and some horse
teams.
This same unbiased recommendation
goes further because General Motors pro-
duce both electric and gasolene trucks
Each has its special field. and we can al
wise without bias. No other company pro-
6uces both electric and gasolene trucAs'
Our statesmen meet conditions daily Where
electrics are the solution, and vice versa
and we can thus not only give TINS ao-
vice fairly and squarely, but we can sen
the business man exactly the size car ana
tbs kind Of power that assures him the
greatest efficiency.
The bigger our new orders grow ana the
r,ora freouently repeat orders reach us
the more ] am convinced business men re-
suze they must buy trucks that are backed
nv service that Is service through ana
through. Service may mean anything uh-
less behind that service stands produc-
ing company that has built its business
on rock foundation with actual service Tor
every truck owner. Service Is the keynote
of the General Motors and will be through
ant the life OF any truck that bears its
name.
What does G. NJ. c. service mean? IL Is
natural for any business man to ask for
details because the word Is seriously
abused to-day. C. NJ c. service is first Of
all guaranteed by a s5o,000,0O0 company 10
mean the constant efficiency of the truck
whether il be of 1000 pounds or six tons
capacity. To back UP the service that guar
antees such efficiency stands a finely
equipped station in New York, where full
and complete line of parts is always to
be had at a minutes notice and where re-
placements and adjustments are quickly
made The value Of this department is
further enhanced by our inspection service,
which costs the customer nothing. AS man.
ager Of this branch my personal interest is
thrown into every. truck that bears the
G. NJ. c. mark and every report made by
our nspector-mechanics passes through my
hands
These inspector-mechanics are all that
the title implies. They carry tools and
jumpers and inspect every one Of our cars
In this city every week or ten days-in the
country districts every month-and with
out cost TO the owner. A loose bolt to be
etterCed 10, carburetor adjusted, bearings
tightJled-minor matters, Of course, but
important 70 truck owners. And these in
spector- mechanics give advice as 10 prop
or handling and such instruction as will
make the driver capable Of getting out OF
the truck all the service for which 1t is
built Duplicate copies of these reports
are mailed customers that keep them post
cd on the actual working condition Of their
trucks. That's personal service-unusual.
observation-disclosures it means 100 per cent
energy for every dollar expended.
What 7 have described Is but a detail in
this great truck service, It's broader scope
is proved by our ability to provide emer-
gency chassis for any type OF truck we sell.
II truck meets with an accident the de-
livery service shuts down. And it shuts
down tight where it takes two or three
weeks to get parts of a new chassis from
q company that has not the capacity to
really protect customers Should the But
Ter trucks all be put out of commission at
one time the interruption of their immense
delivery system would be but the matter
Of a short time, simply because the enor-
Gus resources and emergency capacity Of
the General Motors Truck Company make
. tt;possible TO duplicate every car, whether
n be electric or gasolene.