The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1912-01-28
cures New Auerbacl1 Building,

Tile pnssma. hy lease, Of this tre-
erdous dnely-appoin'ed building to
le kc'ih-0' Byicu comp.u" insures The
z s1o." g Ie.ma3ent home. sufficient
,rfegt dtiiNcfv facilities. plenty of room
d sag' ilS stock. as wei a. other reuui-
tcs. And at .u,T" ,imcs. when growth
csip Je 7'ands enforcement there Is
npie room fo' greater development. In
.ed, il'c new store building has been
aimed not s!togclhcT ror the present.
u 10 ,"cci future requirements.
The present Neijl-O' Brirn store IN
s5new hon" Will he Il finer aud a crcs;er
cre. Win fun realization Of what II
cans 10 cAtrnd u retail center Of n com
rrIiy 60 ncw locality. conservative
'sincsS MON rcsiiZo THAI II gas been
pc c'sc~hegc apd ;hat It Is possible 20
,SIihc Same I'm Salt Lake. That y
sr;ed rhanao r,ri ,orow is conclusive.
pls change - not c.e'y FOR The pres
u. bit inr iu'uro consideration. Within
TfH rn%'s. Nyc years. ten wears. the
t'rc ccru'"Ei1n - SAIL Lakes bust
CSC chsD@cE. Third South To State wiz
fnn,c = lu3rouabfarc OF interesting
p:cs. ~'zic street down 10 The civ
n ccuniv building VIII grow into Il
20 81 industry. tD State street eiaIua
'provcw"pts arc destined 10 occur.
roWth cf kcith-O Brien.
slf eNitiH. .dtlla'I success % tINS de-
fsmcr' store reads lil-e romance
f',@:c ,hey ultimately maw cd and over
'crH .'!s lived happily At FIRST there
'i'r cpmplcN situations. interesting
rn2S!"s Cor trade, many Vie. ssitudeS,
my chanecs. The foundation was right
'c stcrr had js own IDEALS Or standard.
q mcth"ds were Gpsrt, old and beaten
lhs were not travelled. The sign posts
'n'cd on, . new way. i.s province tho
Eng of ncw trail There wcrc no
uafances too difficult Ia CvcTcome--thc
nrac WAS straight ahead, such deter
tctiSh generous policy and perfect hon
~ In doing big things in big way
piiSnt Ultimate gracious reward To 4
lsincsS SO mig. 50 popular that Il won
g piaudiis of Sall Lake citizens ana the
|mira'iOn ot larcH Src-cs cScrywhcre,
rs reputation Is more Inau local
originally David Keith and William
BrieD were ;kc directing spirits. With
. rcaT Mr. e. ljri"n retired. as did th,.
~ manager Mir Graham. w. W. Arm
ron: hocsme president and a couple of
mrs late" witbdrcw ~ orgsnizs and be-
nc president Of the National Copper
1horc wcro several managers. H. w
flkrr assistant manager, succeeded 10
u arrangement in 1905. Later. u, +.
|ter hrici period the present man
'cmcni secured his largo interests.
Rfy 'of tho original stockholders and di j.
ctcrs are still Identified with the store.
acrease Is Rapid.
Tho Keith o Rren company uucncd
s.doors fov business ON March -. 1905.
|is NcrJ inCiricucy II was large store
: ~ the case a. nrst yf every large in
!tptm II had to draw its clientele from
ncr stores and from tho natural growth
the city. In tho passing wears Sal,
We population Increased rapidIr from
'nop Ia H",oon. approximately on tho
tps ~ fast growth came = most re-
|crc werc heavy financial losses. but tho
" inIued Scrcrll years ago.
~; ", Walker, upon assuming tho di-
runS management. showed peculiar
|ptss tnr merchandising on broad
~. liis grasp was large, his foresight
~ and his splendid executive ability
.*nu outlet in "cment!nG good fellow
'p amnDS tho employed. in devclopiu-.
'nflr best endoavors department man
'fre ana subordinate employees Before
~ conEressonnl Investigating commit
q. carnegie said: The steel business
Itn thirty five assistants, each watching
-tiE detail Of business from tho urpu:
IYoI A faucet 10 large accomplishments,
.tdme an organization which feared no
~ OF combination. That spirit with
tne store became tho nucleus for Mr..
'fiker's exemplary achievement.
|ore Room Required.
.tne ol The FIRST moves was tho oc-
Hancy OF toe entire building, which
~ cohsummHted even In The face OF A
n spreading business depression. And
-an general business throughout the
".p'ry suffered atagnatiUn la a more or
ucsrNc' KcithD' Bjicn company
Ltgd ahead In loaps and bounds. AZ
IoacN az three years ago. The store
Wc 'ramp"d and ovcrcruwdcd.
<' I'VE new and spacious home there
possihilitics of grcaicr accomplish
- nanF carefully thought out plans
ne nettcrmnct OF business Will hc
l,art,fh- MANY improvements and
&;Ysutures VIII lac introduced
~. 'ir name ot Walker has long
aSsociatcd with Inc dry goods busi-
y. Shlt Lake. ". w, Walker. man
"A APerInanent