The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1912-10-27
SERVICE TO B|N|(
SELLS MO7DlI|
Prospects Should Bu.|
Dealer Who Takes 4
of Him. /

The keynote OF ser,;.
owner was struck ar ,hs 70
saiesmen 3 convention 'he la,,
tbe Motor Age. For ,bs ,Sst
their selling careers uuns. spe ilA
men realized that a ooy boosy,;ool Of
Inc biggest active selliuen
Up to the present, ma,
dealers are meant-went !,
sumption that when The a.. %
cred the work was done me eal
sighted saIeSmauship, E.ssss ~,
satisfied is tho great siw AMP
service and he will be- 1,a,; sa,;,J
ing him service need MI ,p.l
hlm a new clutch bearius n.
burned one out due IN sl
ness; giving service dncs ,uss a.s
ing gasoline at , cents = Ivy ss,I'
me price it can be bolpst
places; but service means grsal =.
owner out right with his ~. sn
u ni''' tnaI rational A.
attention which his case .s, ~
Means Repeat ordsu
More repeat orders in n.,,.
arc lost By poor attention pSe H.
er to The car owner than h. ~
the car. Hundreds Of c,'.. ~
record where the ear oVr.. @
car but refused to have apv,,,
with the dealer. Such a ~
make a new sale every NJ
poses of q car; his old cusIa~; ]
come back and place a ,srs,
They do not come back
they simply go their way. M;
DO business with the deal,
them the service they want
What is the service they y,
difficult to answer this ouss;'
answer depends on the indjS;i|
own. the cars. Where the o,,.
the car, be wants thai orr,
Will make him a comps,ss
capable OF getting the bad
out Of bis car. lie vapu
his car as it ought TO he b.
wants TO give II tha, dtters.
ought to be given, In otbr,
wants TO know how to hauds
for it nationally.
Owner Needs Adyia
Over half of the cars ana /,
| properly by the new pursi,'
gets his first car and ba, l,
familiar with all Of tbe mspy
it. According to many sale:u
ing IS wrong with it and, mcp
can get wrong with it. II
carbon in the cylinders; il n
miles per hour on high; il viii h
miles on gallon of oil; il n
% miles per gallon OF qssoII
you - hardly ever have 10 bsI
the other parts. =
Often the buyer takes ihs
literally. lie does not put n
cant into The front wheel
after running 5000 miles be q
bearing trouble He is told n
have oiled the bearings eyt'
miles. The same salesman q
this who volunteered the inf
! at the time OF sale thai il iil|
quire lubricant, lie is iol
salesman to tuTp certain grtt'|
every two weeks. but the IL
SAYS they should be turned :
week and in heavy running
miles.
The dealer with statesmen I'd
advice is going TO lose out j
ing business. The merits Of
uct may carry him for tlnt
! Of his own poor orgaDnatIoh
| methods; but the lane will im
dealer giving a little chsah
service In the way Of connsi
will win out.
What Service Mean
Service to the car owner
ing him rational advice Nbsi
for it. 1t means when be ul
in to have 1T looked over
who do the work are eomw
it, so that the car is not
worse instead Of better sa
salesmen who know what
give on the operation aud ean
when they are making a SH
of salesmcn who are eDilTals
of the operation Of the pii
give the buyer false impiIcsa'
The rcpairman who, aiIef
simple adjustment or repsi.
CIV effort to conceal from
ing owner the real nature oI
did is a poor investment 70 y
The car owner who wishes -
why's and whcrefors is no'
but a rational human being,
10 know when his car is oPs';s
he wishes to know when ~
that he may properly OpeIsa
chine, which acts to bus osa
and also to the reputation p
chine. The dealer shoalo n
keep the pleased owner -