The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1912-09-29

city and would draw much heavier II
the question OF stoppage Of interest was
ever seriously considered.
There are seven OF these twenty con-
Germs that are largely administered by
German-American citizens, where the
depositors are largely Of the same
saving nationality. II Is claimed that
asnn Sea pa TIE tor nGms eiS S s
evidenced In the District by their IN
In the 100000 class we f,nd the ORR.
e entS,, Building CO. No: 8; Ssols On;
Association, $2,071. sSs.
In the one million class we have the
National Permanent Building Associa-
ton. n.SS0. 300 resources: German Amer
lean Building Association. 81 07. 261; the
North Liberty German, sl.227.a 57, and the
Metropolis Building Association. ST.
13S $685.
The Columbia Building Association,
recently started. has $4,000 resources.
There are 31.790 money savers In the
building and loan associations OF WASH
The German Americans take credit for
16, 415 members and n total OF 5l.6 per
cent Of the aggregate savings,
home building movement It is not to
be wondered at that Washington is fast
becoming q city Of homes.
Fortunately the history of building
and loan associations in other cities Is
not to be repeated here. The Comptroller
OF the Currency 10 In charge. In a su-
pervisory way, over the various organi-
cations, and the officials and directors
OF the companies stand high In Wash
ington's business world.
r. l.. Quincy. manager Of the savings
department OF the Commonwealth Trust
Company. of st. Louis. is a strong ad-
vocate of savings bank advertising per-
psssnS az Sns Hs
solicited by the professional solicitor for
the boys" of the lodge or the young
ladies Of the laid society" He places
the "write:up SCHEME, in the lemon
as being too dignifed to be advertised
furnish the dignity lemon"
Samples Of advertising by the Com
monwealth Trust Company's savings
department show some good slogans
One dead broke at sixty" refers to
the statement that 90 per cent of the
men OF sixty years OF age are brok g
because they never saved. Moral: Save.
It's humble. but our own" is the
headliner announcing a payment OF
$500 to a saver. the final payment Of a
home.
"a stocking safe is unsafe" tells its
own story.
"a gas stove is a poor place to hide
your money" conveys meaning also.
The "off and on lemon" is the pc
riodical advertising-the theory Of Mr..
Gurnev being that to be effective and
drawing, bank advertising should be
continuous. and changed frequently.
Never spends a dime" headed one
ad telling the story OF a man who never
spends this coin. always saving It. and
the result of years saving.
Mr.. Quincy. evidently an authority
on savings bank advertising. urges the
use OF few lines-comparatively but
persistent reiteration In the same space
daily OF something that will so attract
| attention that people will be Interested.
and look for the ads from day to day.
1.-THE constant temperance OF the
name Of your bank in the same style OF
type day after day. time after time. will
eventually give you trademark. uni
formity Is a great factor in an adver-
Using campaign. Have your headings in
the same kind Of type. also the reading
matter" e..
Tho most successful savings banks In
Washington are good advertisers.