davidaulloa/AmericanStories huggingface dataset:
Decorah-posten og ved arnen., 1912-12-17

110Os. So. Sra 8iber Sans, Wis. (aus
gaaenbe %geIfpIrninser &ericner incl
lem o.i.b.)
Spar: Der CT iont &esel intet at
ejsre meb ilist. Set bebfte for afe Bar.
ter err: Forget it!
Decorah-posten og ved arnen., 1912-12-17

11OO4. SbiIten Sag | l1gcn bar Der
28be Sftober 1871?
Spar: Gn 2brbag.
Decorah-posten og ved arnen., 1912-12-17

1908. Sp.: Seq er fsbt Der / aanz
bet, os iaa reiIte ie9 biem til 9orge.
ba ieg bar ipp gar eanlntel; bar hiem@
me Der / ptte gdr, git pad Stole o9
blep .tonfirmeret Der. Seq Tom tilbage
BERTH for Ter sar iiben; min Saber
bapbc life fine @~orserpapirer. CT ieg
amerifnnif gprser?
Spar: Sa.
Decorah-posten og ved arnen., 1912-12-17

unde du Ei6ro nogct bedre end at sende deiie Ayartisssma
I'd noaen, DOR lilor ~ Eszema1
The Glenwood post., 1912-03-09
Can't Be Too Careful.

Il want" explained the advertising
man. II want picture that has the
idea of speed in it-real speed.
want it to go at regular marathon.
But it's got to be new"
Yes. see. said the artist, and he
picked up pencil. How about Mer-
curry? Something like this?"
He sketched rapidly the figure of
\ the messenger of Olympus, winged
sandals. winged cap, symbolic stan
and all. The advertising man looked
it over approvingly.
Seems all right" he commented.
But what does it mean? Who's Mer-
cury?" n
"Oh, Mercury? He was the speed
lest thing that ever lived" the art
ist declared. Mercury was the god
of speed, you know.
But the advertising manager gave
one long regretful look at the sketch
and shook his head.
TOO bad," he murmured sadly.
TOO bad; like its looks, but 1t
won't do. 1t won't do, young man.
We can't get mixed up with any ones
religion like that" = Philadelphia
Ledger.
The Glenwood post., 1912-03-09
ROSES AND THORNS
IN ADVERTISING
BY WIN. c. FREEMAN.

don't know whether | ever before
quoted the following poem from Frank
Stanton's pen for the purpose of max
ing an advertising application. but
whether / have or not 1t is worth
printing again:
This old world we're livin' in
Is mighty hard to beat,
We get thorn with every rose
But amt the roses sweet?"
We are living in a wonderful busi-
ness age. The United States offers
greater opportunities for business de-
velopment than any other country. We
our possibilities. "It is mighty hard
to beat" us. though, in the develop
ment We have made.
I'VE get thorn with every rose
sure enough, for no success is achieved
without many struggle, many a
pricking Of the thorn of disappoint-
ment and discouragement.
The advertiser. just beginning-the
advertiser. old in the business
it lost me money" That's the thorn
pricking. 1t pricks often in advertis-
ing; don't forget that.
The merchandise you offer looks
good to you-you think you have Sc
lected stocks wisely-you think you
have manufactured something that
people will jump at.
The old world looks pretty good to
you-you are content with your mer-
chandise and yourself-you think that
lit is mighty hard to beat" you.
You reach out with a beautiful ad-
vertisement. That will fetch them,
you say. You pick the roses you have
mentally pictured! They are there,
all right enough. but before you get
through picking them. how many
times have things gone wrong-how
many thorns nipped you?
If one gives up because OF the thorns
in business. If he does not keep on
going after the roses-how will he
ever realize Mr. Stanton's words. But
amt the roses sweet?"
You bet they are.
The advertisements that seem un-
successful are the thorns, but II you
keep on, everlastingly-keep on pick
ing and picking. then you can say to
yourself, "Ain't the successful adver'
tisements good. thought"
No firm lives that can always put
out pulling ad., but If 1t puts out
enough of them, they will bring more
roses than thorns.
The Glenwood post., 1912-03-09
CHURCHES TURN TO PAPERS
Action of Religious Denominations a
Striking Tribute to Efficacy
Of Advertising.

1t is o striking tribute to the eff
cacy of newspaper advertising that
one after another great forms Of in
dustry or thought which seek to Sc
cure the widest publicity turn to 1t
as the ideal medium in securing the
attention of those they aim to reach.
This holds true, says the Philadelphia
Record of those who have wares to
sell, such as merchandise, insurance
or services, but also of those who ad-
dress themselves more especially to
the emotional or religious nature Of
men and women.
1t is not strange, therefore, to find
that the churches are appreciating
more and more the value Of newspa-
per advertising, especially in their
mission work. The United Presbyte-
rians for instance, have been SO i'm
pressed by the results of campaign
of newspaper advertising that they
have decided to continue 1t as part
of their methods of raising money for
mission work.
Other denominations have taken up
the subject, one interdenominational
oulSidl 5louP plahhih5 " oPOho poVs-
600 within six months in newspaper
advertising Another group of busi-
ness men interested in foreign mis-
sions decided to devote another $780,
900 to a years propaganda Of this
phase of church work At the same
time. IA connection with the Men and
Religion Congress in Washington next
April, a Publicity Commission, on
which are experts in newspaper adver-
tising as well as publishers and edi-
tors, is making scientific study Of
the whole subject Of the churches and
the newspapers.
What benefits the churches in the
way of publicity will help the bust
ness man even more, for the results
are likely to be more tangible and
direct.
The Glenwood post., 1912-03-09
Plan to Brand Advertising.

Official branding of advertisements,
thus guaranteeing their trustworthi.
ness, is being considered by the Ad-
vertisins Mems league Of New York,
at the suggestion of E. F. Treft OF
Chicago No details as to how the
scheme is to be brought down to a
practical basis have been prepared,
but the idea of some system whereby
the brand Of reliability may be placed
oficially upon such advertising as ID
found deserving has met with wide
spread approval from advertisins
men.
The Glenwood post., 1912-03-09
HANDS WOULD CRACK OPEN
no one can I

About two months ago my hands
started to crack open and bleed, the
skin would scale OF, and the good
flesh would burn and itch dreadfully.
When my hands first started to get
sore, there were small blisters like wa
ter blisters which formed. They
itched dreadfully, 1t just seemed as
though could tear the skin all of. I
would scratch them and the skin would
peel OF. and the flesh would be all
red and crack open and bleed. 1t wor-
ried me very much. as 1 had never
had anything the matter with my skin.
l was SO afraid would have to give
up my employment.
my doctor said he didn't think It
would amount to anything. But 1t kept
getting worse. One day saw a piece
IN one of the papers about lady who
had the same trouble with her hands.
She had used Cuticura Soap and Oint.
ment and was cured. l decided to try
them, and my hands were all healed
before l had used one cake of Cuti.
cura Ointment. am truly thankful
for the good results from the Cuticura
Soap and Ointment, for thanks to them
I was cured, and did not have to lese
a day from work. I have had no re-
turn Of the skin trouble" (Signed)
Mrs. Mary E. Breig. 1922 Brown
Street. Philadelphia, Pa. Jan. IL. 1911.
Although Cuticura Soap and Oint-
ment are sold everywhere. q sample
Of each, with 32-page book, will be
mailed free on application to "Cuti-
cura." Dept. L. Boston.
The Glenwood post., 1912-03-09
EortIsslmo,

When certain Baltimore matron
returned home one afternoon not SO
long ago the first sight her eyes be-
held was a badly damaged youngster
Of hers. Little Bobby's forehead bore
a bump almost the size of doorknob.
"Heavens!" exclaimed the mother.
What has happened to Bobby"
"Nuthin' much. num-" explained the
new nurse. you told me. mum. he
might play on the pianner II he want
ed to. Well. mum, wanst while he
was sliding on the top, he slid a bit
too far. mum; an that accounts for
the bump ye see, num-"
The Glenwood post., 1912-03-09
Urges Advertising the Gospel.

Rev. Aquilla Webb. pastor of a
Presbyterian church of Louisville.
KY, told the ministers attending the
Presbyterian Home Mission confer
ence at Kansas City the other day,
that he is strong believer in ad-
vertising.
Il had been having some -ifficulty
in getting any number of people out
to my Sunday evening service" he
said. II decided to advertise.
With the help Of the newspapers
and by preaching truth harnessed to
life on live topics l succeeded in
packing my church every night"
The Glenwood post., 1912-03-09
PRESS BEST TO REACH PEOPLE
Big Corporations Have Learned That
Erecting Big Buildings 10 Not
Profitable Advertising.

Many attempts have been made to
invent methods of advertising that
will be superior to the ordinary med
street cars and billboards. In the
search for novelty hundreds of
schemes have been devised. and al
though some have been effective to a
degree a majority have been absolute
failures.
fine building is regarded as good
advertisement of a business, Just as
good clothes produce favorable i'm
preston upon those with whom their
wearer comes in contact The observ-
er who sees 1t regards 1t as an evil
dence of prosperity and responsible
fty. The Equitable Assurance Asso-
ciation's building. recently destroyed
by fire; the Singer and Metropolitan
towers. the tallest office structures in
the world. were erected not SO much
for these several institutions as to
provide striking and impressive ad-
vertisements.
Immense buildings like these rarely
produce a sufficient amount Of rev.
W pay oNSh q lhlClSol oLA
their cost. When there Is deficit 1t
is charged, as likely as not. to the ad-
vertising account. The question that
Is sometimes considered in board
meetings is. "Is it worth the price?"
and the usual conclusion Is that it is
not. 1t is reported that the Equitable,
which at one time had plans prepared
for a skyscraper that should .overtop
all others and which would cost from
$20,O00,0o0 to $3O.OOO,0OO. has aban-
doned the project
The success of insurance companies
depends upon the amount of policies
they can write during the year, and
the Singer company relies upon its
sales of sewing machines to furnish
dividends for its stockholders. Have
the buildings erected by these COM
pantes materially increased the bust.
ness of either one? We doubt it. says
the Editor and Publisher In order
to sell anything to the public you must
present to that public. either through
your salesman or through the news
papers or magazines. description of
what you have to SELL Palatial and
artistically constructed buildings can.
not take the place of real, persuasive
advertising in popular mediums
Therefore. how much better of all
three of the great companies mention.
ed above would be today If they had
taken the millions they have spent in
erecting colossal office buildings and
spent them in acquainting every man
ard woman in the country through
popular and effective advertising me.
diums with what they have to sell
Newspapers penetrate every city
town and hamlet in the United States
They are read because the people de.
pend upon them for the news of the
neighborhood. state or nation. They
are throbbing with life. They bring
messages of cheer to the shut-ins, they
broaden the horizon of those who live
in isolated communities, they reach
the homes of all who have money to
spend. If any one has a message of
any kind to deliver he can find no bet
ter or quicker way of delivering it to
the whole people than through the
newspapers.
The Glenwood post., 1912-03-09
is THE PAIN THERE?

Then Your Kidneys May Be Weak and in
Need of Quick Attention
Backache is enough suspect the kidneys. The
kidneys the small the back Congested kidneys swell
and throb The back naturally aches 1t hurts to bend
stoop sit down.
Kidney trouble may all unnohced A cold
chill fever strain irregular habits may start it. While
sick kidneys be cured in the beginning, it
matter when dropsy, gravel Brghts disease in:
Doans Kidney Pills have made reputation in the cure of
backach and kidney and bladder ills The best proofs the
testimony of the Here typical testimonials
Thirty thousand others being published the
postage stamp will bring you reports of home
you suspect your Kidneys get the best-recommended
kidney
The Glenwood post., 1912-03-09
BiIssfuI Ignorance.

Have you seen Joe lately1~
why. yes: l saw the old chap yes
terday. And what do you think
he's going to be marriedf"
Can 1t be possiblef To whomr'
Hes going to marry Mary Merrie. +"
"Whatl Why, l didn't know they
knew each other"
They don't. That's why they're 90
ing to be married"
The Glenwood post., 1912-03-09
Did She euy7

young lady was trying on pair
OF shoes and asked the clerk II he
didn't think one of her feet was larger
than the other. No" he replied diplo
matically. Il should say that one waa
. trifie smaller than the other"
The Glenwood post., 1912-03-09

Occasionally We meet a man who's
train Of thought reminds US of q ro'
of fat cars.
The Glenwood post., 1912-03-09
Tho KEYNOTE.

Knicker-I thought simplicity was
to be the keynote Of your gowns.
Mrs. Knicker-It is; have simply
got to have them.
The Glenwood post., 1912-03-09

An oculist can do nothing for q ma,
who 10 blind to his own interests.
The Glenwood post., 1912-03-09

For liver and kidney troubles, nothing il
quite SO mild, pleasant and effective as
Garfield Tea
The Glenwood post., 1912-03-09
Tho Reaso

The Reason.
This purse Is real alligator skin"
'T suppose that Is why it has such
snap"
The Glenwood post., 1912-03-09

The manufacturer who de-
cides that he will put out hon.
est, reliable goods and then
trust to the system of being
advertised by his loving
friends" will undoubtedly in
time acquire a delightful little
circle of flowing friends" but he
will never live to see his trade
mark rated at a million dollars.
The Glenwood post., 1912-03-09

Garfield Tea will keep the whole system II
perfect condition.
The Glenwood post., 1912-03-09

Some men don't know very much,
but they don't know it.
The Glenwood post., 1912-03-09

ONLY ONE "BROMo QUININE."
That is LAXATIVE BROMO QUlNINB. Look fol
the signature of 3. W. GROVE. Used the World
over TO Cure Cold in One Day. %c.
The Glenwood post., 1912-03-09

Ten smiles for nickel. Always buy Re-
Cross Bag Blue: have beautiful clear whit
clothes.
The Glenwood post., 1912-03-09

krs- Windows Soothing Syrup for Children
teething. softens the gums, reduces innamma-
ton. allAys pain. ourss wind collie, 16c bottle.
The Glenwood post., 1912-03-09
A Bad Beginning.

Whenever Jiggers starts to tell
anything he prefaces his remarks by
saying, Believe me.
That's why l never do"
The Glenwood post., 1912-03-09
Out Of Data

"Dvsry time he opens his mouth hs
puts his foot In IL"
That's great pity. Contortaouists
&re no longer IN demand - vaudeville
SttrA0t3cos.s
The Glenwood post., 1912-03-09

Many girl repents at leisure be-
cause she didn't marry in haste.
The Glenwood post., 1912-03-09
Fairy Story

Fairy StoFy.
They married and lived happily
ever after"
you forget that you are talking
about two people on the stage"
The Glenwood post., 1912-03-09
important to Mothers
Use Aliens Foot.Ease

The antiseptic powder to be shaken into
the shoes for tired, tender, smarting, ach.
ing, swollen feet. It makes your feet feel
easy and makes walking Delight. Sold
everywhere, 25c. For free trial package,
address Allen S. Olmsted, lie Roy, N. Y.
The Glenwood post., 1912-03-09
MRS. MARY I. REMINGTON.
A Resident Of eIIroy, Cal.

Cured Of Serious Case at . Criti-
cal Period.
II suffered so severely from pain
and soreness over my Kidneys" says
Mrs. Remington, that It was a task
for me to turn in bed. My kidneys
The Glenwood post., 1912-03-09

acted very freely but
secretions were re-
tarded and scalded in
passage. l was weak
and much run down
"After taking 9TH
er remedies without
benefit. l began using
Doan's Kidney Pills
and was completely
cured. l was going
The Glenwood post., 1912-03-09
SHELDON SMITH.
Prop. Arlington House. Woodland, Cal

Cured of Serious Case and Feels Like
Boy. Despite His 76 Years.
Three years ago was almost
helpless" said Mr. Smith. Kidney se-
cretions scalded terribly and obliged
The Glenwood post., 1912-03-09


through the critical period Of wom-
ans life at the time, and after using
Doan's Kidney Pills there was mir
aculous change for the better In my
health"
The Glenwood post., 1912-03-09

me TO arise Ter
to twelve times 6
night. My left Iimt
became so stif ant
sore I could hardly
walk Just hobblec
around with a cane.
Il had almost every
complaint that dis
eased kidneys pro
duce and Doan's Kid
ney Pills cured then
Of 76 l feel like a boy
tn and comfort Car
at my gratitudef"
Alma record. (Alma, Mich.) 1878-1928, 1912-03-28
TEACHERS ENTERTAIN
Superintendent Ellsworth and the
Members Of the School Board

The teachers Of the Alma public
schools banqueted the Board of Edu-
cation. their wives, superintendent and
Mrs. F. Z. Ellsworth The banquet
took place Wednesday evening in the
banquet hall of the Presbyterian
church and was served by the ladies'
aid society. Very neat hand-painted
place cards with original verses ap-
propriate to each individual caused
great delight by their tart sentiment.
AT the conclusion Of the banquet
Principal Harold B. Ward took up
the duties OF POSTMASTER. President
Ezra Smith spoke on the appreciation
of the school board. Supt Ellsworth
was then called upon and responded
for the teachers.
The spirit of this banquet was one
seldom equalled in any school, yet
this same feeling has long existed and
marked the harmonious working OF
the Board and teachers. Supt. Ellis
worth and the Board Of Education
have built up a school system for
Alma that stands equal TO any in the
west. For the treatment and consid-
Grafton received by the teachers at
the hands of the Board. the teachers
gave this banquet to show their ap-
probation.
Alma record. (Alma, Mich.) 1878-1928, 1912-03-28
AUTOMOBILE SHOP
MeSSFS. Allen q Mead HuStling for
Business

The Alma Garage Co., the success
or to Burt Forquer in the garage
and automobile business which was
recently formed, is composed of two
OF Alma's progressive young business
men. Orville A. Allen and Frank A.
Mead who took possession February
18th. Mr.. Allen came TO Alma a cou-
pie of years ago from Simenton and
entered the employ of the Alma Man
ufacturing CO. The next year he was
connected with the Miller Saw Trim
mer Co. Mr.. Meads former home
was at Mt Pleasant For four years,
he has been in the employ of the
Central Michigan Produce Co. Mr.
Mead will continue his work with
the Produce Co., while Mr. Allen
will manage the business of the firm.
The company have in their employ
experts of experience who are eff
cient to do all kinds of overhauling
and repairing. Bart Youngs and
Mervin Sluyter will look after this
department Mr.. Youngs was two
years final testor and Inspector at the
Buick plant Mr. Sluyter, having
been with the Forquer garage for
three years, needs no introduction.
Firestone tires, the tires used in all
speed contests and recognized
throughout the country by all ex-
perts, to be unequalled in grade and
endurance, will be handled by this
company Natural White Rose gaso-
line, double refined, is the oil sold
and used by the new firm. 1t is the
company aim to put 'on the market
the highest grade OF all automobile
fixtures and accessories. The auto
livery will be continued with day and
nght service. Until April 18th, re-
pair work will be charged for at the
rate OF so cents per hour but after
hat date the charge will be 60 cents
)er hour
Another line in the way of repair
work to be featured by Messrs. AL
len & Mead, is the fixing of bicycles
o. w. Slayton will have charge of
this work Mr. Slayton also has
had much experience in the line of
work
Alma record. (Alma, Mich.) 1878-1928, 1912-03-28

DEMONSTRATION IN SPRAY
ING AND PRUNING.

Mr.. O. X. White, state Field Agent
of the Department of Horticulture of
the Agricultural college will give a
public demonstration in spraying and
pruning at the Kennedy fruit farm on
Friday, April 5th.
This is of more than usual import
ance to every orchardist, or any one
interested in knowing how to produce
the kind of fruit that the trade de-
mands.
1t is of special importance to us in
Gratiot county because there are not
many commercial orchards, and in
formation OF this kind that can be
applied is hard to procure. Mr.. O. K.
White is without doubt the highest
authority that we have in the state
in this line OF work, and if much in
terest is taken we may be able to Sc
cure series of demonstrations
Every farmer and fruit grower is
cordially invited to be present at
this demonstration at the Kennedy
fruit farm, one-fourth mile west of
St Louis, on Friday, April 5th.
Alma record. (Alma, Mich.) 1878-1928, 1912-03-28
ROYALTY ENTERTAINED
Simon Messengers FrienGS Enjoyed
Monday Eve. At Messenger Home

In response to invitations, forty or
more of Simon Messengers gentle
men friends gathered at his home on
State street last Monday evening and
enjoyed the evening with social CON
versation and cards. Ten tables were
kept in active use at the various
games gentlemen enjoy and later in
the evening refreshments were served
by Messrs. James Kline and Dom
Evans, assisted by Mr. Frank Pol
lasky. Refreshments over the tables
were cleared and once more pedro,
five hundred. smear, etc, had full
sway 1t was close to the dividing
hour between night and morn when
the guests took their departure each
and every one having thoroughly en-
joyed the hospitality of host Messin-
ger.
Alma record. (Alma, Mich.) 1878-1928, 1912-03-28

Voters Of Arcadia Township Vote On
Question Next Monday
ESTIMATED COST $4,000
Building Planned to Be Located on Land 30
Rods Southeast of Center of Township.

Ever since Arcadia township and
the city OF Alma divided their in
terests the question OF town hall
has at various times been a matter
of discussion among the residents Of
the township AT the meeting OF the
township board last week a petition
signed by thirty-seven Of the electors
praying that the question be submit
ted TO the voters at the coming spring
election was presented and acted
upon with the result that next Mon
day the voters will have the oppor-
tunity OF voting YES or no on the
proposition as submitted The ten
tative plans call for the purchase of
land at cost OF $4,000 and the erec-
ton of a building 24X4O at cost Of
$4,000, making total investment
for land and building of $4,000. If
voted upon favorably work will COM
mence in early spring and Arcadia
township, which is recognized as one
of the best in Gratiot, will have a
building of her own in which to hold
township meetings, keep her town
property including safe, election
booths, ctc The form of ballot to
be used is as follows:
For raising the sum OF $1,000 for
the purpose OF purchasing the neces-
sary grounds and erecting thereon a
TOWN HALL for the public use Of
the inhabitants of the township of
Arcadia, Gratiot county, Michigan.
Alma record. (Alma, Mich.) 1878-1928, 1912-03-28

The program for tomorrow's exercises at the
Masonic Home will be in charge of the Grand
Lodge officers who expected to arrive in the
city the early morning train. The Grand Lodge
officers will be met at the depot by the local lodge
and headed by the Alma City Band will be escort.
ed to the home on North State Street At 1852 p.
m, special train from Detroit and Saginaw will
arrive, which will be met by the band and the Wis
iting Masons escorted TO the Masonic Home where
at two o'clock the exercises will commence. The
main address of the occasion will be delivered by