The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1912-12-20
SOCIETY GUIDE WILL
Be ISSUED soon
OcaIa Institutes an Unique but Much
Needed Feature, and Other Cities
Will Doubtless Follow
Her Example

/
new society, which seems to go
1 one better than any place in existence
has gone, SO far as can be learned, has
| just been organized here. 1t will be
| known as the SOCIETY RATING
AGENCY" with headquarters in this
| city. but viii establish branch agencies
Throughout the state, and will probably
within the next year enter all of the
Heading cities of the United States and
| Canada for it is believed it will be one
of the best paying propositions ever
worked out in modern times. The sub
scrfption price will only be
Ten Dollars Per Year
| 1t is the purpose of its organizers 10
get up a detailed report, both by per-
sonal calls and by discussing the sub
ject with neighbors, on each lady in
the city, and publish same in book
| form, similar to the mercantile ratings.
and for the exclusive purpose of aiding
/ the ladies in their social affairs.
! lady will then not need, before in
viting one of her sex to a party, to go
to her neighbors for information, but
can refer to her social rating in the
| book, which will be known as the
SOCIAL GUIDE" and in which her
rating viii be shown, just as the
wholesaler can find the rating of a re-
! taller who has just sent him an order.
SO if a lady calls and it is not
known whether or not to return the
call, the hostess may consult the
| l"GUIDE" where the information will be
found, without calling a dozen times
over the phone in an attempt to ring
up a friend with the usual central an
swer busy" All such troubles will be
dispensed with.
If the GUIDES" statement is not
as satisfactory as may be desired, then
full particulars will be furnished, con-
fdentially, of course, on request to the
agency. This confidential information
must be treated as such and returned
when read This confidential informa-
tion viii contain a complete history of
the person, her age and former place
of residence,
The GUIDE will divide the ladies
into eighteen classes, for the purpose
of social rating, putting into each
class those whose character and habit
iresembIe. The ratings are as follows:
\. OF comparative wealth., but does
i not entertain.
Al. OF comparative wealth; enter
IdlnS, giving elaborate parties, with
best service; home elegantly arrang-
ed. and capable of giving parties of
most elaborate kind; charming
hostess.
Az. OF reasonable wealth; entertains,
giving parties suitable to situation;
charming hostess, good taIker.
E. Not wealthy, and gives no time to
parties; seldom accepts invitations;
polished education, loves music; club
worker
B-1. Not wealthy but entertains oc-
casionally; usually accepts invita-
ti0ns good housekeeper; devotes
considerable time to church and mis-
siOnary work; good entertainer.
BE-. Not wealthy, but entertains very
elaborately and frequently; accepts
all invitations; society leader; doesn't
care for music; little given to read
ing; authority on society and etiquet;
member woman's club.
C. Stingy: gossips; goes when invited,
but not liked generally; tries to
make great show, but declines to
spend money.
C-1. Busy housewife who has no
time to look after her own house,
but plenty to walk streets. and at
tend to affairs of others.
CO. Unfortunate old maid; thinks ev-
cry man that looks at her in love
with her.
D. Not rich, but happy; attends to
own affairs; pays little attention to
society; church and miss onary work
err member of woman's club: has
numbers of friends
D-1. Member of an old aristocratic
family who lost their riches. but not
afr do in,
ans clubs; entertains mostly by
stories of what they had before com
ing to Florida.
d.. Working woman; has no time for
social functions.
. E. Quarrelsome among neighbors; OBJ
stinate, has few friends; tells stories,
and always knows the latest.
Ell. Makes practice of giving free
advice to every one about their own
affairs; always knows some one
else's business; pavement presser.
E22 Talented; gifted; enjoys debat-
ing and gatherings of educational
kind; enjoys music; good musician
F. Young widow with living husband
good talker; quick temper, often
says things in anger for which she
later repents; goes when invited.
Fk Middle-aged widow whose hus-
DcLiu II uSdd, SiIidll IdullISt plenty OF
means: quiet, doesn't entertain: reads
but does not talk much
F-2. Debutante without social exper-
ience.
So it will be seen that each lady will
: have GUIDE" rating, which will
enable good judge of human nature
! TO tell instantly. without seeking the
confidential information sheets, the
kind of persons and a reasonable idea
of their habits
All new comers will Immediately be
listed, and supplemental information
to them furnished monthly The
GUIDE will furnish street addresses
and telephone numbers of all ladies
. over the age of sixteen in the city. Il
viii also contain all society rules
etiquet for the table, and otherwise.
The agency will also maintain an in.
formation bureau. which win TAX,
great pleasure in investigating an1
matter enquired for: will trace scan
dals or scandalous reports of all kind;
}. when desired and place the blame OF
the proper party and furnish such in
|. formation to its subscribers.
Ratings will be made annually OF
= the first day of October of each year
h but should it become necessary for an,
: reason TO change it during the yea
the same will be done. and information