The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1912-05-30
AUTO TRADE EXCURSION
BY LOCAL BUSINESS MEN
Waxahachie Merchants VIII Make
Three Trips Over The Coun-
ty Early Next Month

Plans for making three trade ex-
cursions by automobiles over Ellis
county early in June were decided
upon at meeting of the Waxa-
hachie AID Club Wednesday night
at Bedford's Cafe The following
committee was appointed to ascer'
tain how many automobiles could
be secured for the trip and to map
out the route to be traversed:
Mayor E. B. Prince, ]. B. George,
w. G. McClain. J. T. Andrews and
j. Lee Penn.
About one-half day will be de-
voted to each trip. The committee
decided to make the first excursion
on Friday, June z The next VIII
be on Tuesday. June IL, and the
last on Thursday, June 13.
The purpose of these trips is to
get acquainted with the business
men of the different towns in the
county and to establish friendlier re
lations with them. Incidentally
the coming encampment of the
Waxahachie Chautauqua will be ad-
vertised
Some thirty-fiye or forty mem
bers of the Ad Club attended the
monthly meeting and luncheon at
Bedford's Cafe Wednesday night.
The real object of this meeting was
to hear reports from some of those
who attended the National conven-
ton at Dallas and then accompanied
the ad men on their excursion to
Waco, San Antonio, Galveston and
Houston.
President Lem c. Curtin of the
club presided and explained the OBJ
ject of the meeting
Lee P. Quaite was asked to tell
something of the benefits to be lie
rived from this organization. He
spoke of the many commercial and
industrial enterprises of the city,
compared the old time methods of
transacting business with the new
and declared that in his opinion,
great good for the city should be
accomplished by the Ad Club He
said the city had a progressive may
or and board of aldermen and that
through their efforts Waxahachie
was soon to take another step for
ward by paving the streets.
Allie Stephenson spoke of the
great impression Waxahachie made
at the Dallas convention aad es-
pecially of the great showing she
made in the automobile. parade. Hs
said the excursion to south Texa'
was great trip and was thorough
ly enjoyed by every one.
Burke Ralston, who accompanied
the excursionists, spoke on the eff
fectiveness of novelty advertisin~
He said that on this trip the
short, catchy advertising phrases
attracted the most attention. He
exhibited a number of unique
schemes which the different towns
to catch the eye Of the visitor.
Neil C. Erwin, deputy district
clerk, the Ad Clubs official repre-
sentative to the convention, gave 4
comprehensive report of the proceed
ings of the convention. He review
ed briefly the history of this great
organization and spoke interesting
ly of the wonderful benefits to be
derived from publicity He gave
some figures showing the Dallas
convention was the greatest that
has yet been held by the Associat-
ed Advertising Clubs of America. He
said one hundred and ten clubs
were represented and that forty
new clubs were organized during
the past year, the Waxahachie club
being one of the number Dallas,
he said. spent about $4,000 en-
PERTAINING the convention. In clos
Ing his report he said the delegates
from other states were amazed at
the hospitality of the Texas peo-
pie.
After the luncheon had been serv-
ed a number of informal talks were