davidaulloa/AmericanStories huggingface dataset:
The Washington herald., 1912-12-22
! all to Get Right Viewpoint.


But do say that they all showed a lack
OF the good horse sense necessary to make a
good sales correspondent, when they let
their letters OF application plainly tell the
reader that they thought a great deal of
their own personal abilities. In other words
they took their own viewpoint about the
matter and entirely failed to show that they
appreciated the employers point of view.
Now, as we all know, one OF the chief re-
quirements of q sales correspondent is abl-
ity to put himself in the other mans shoes
the man to whom he writes. He must sense
the addressee's attitude and feelings so thor
oughly that he will, without trying. say moth
ing, at least, that will dispIease: and egotism
never fails to displease
The degree Of accuracy and completeness
with which the correspondent does take the
addresses point OF view largely measure
the results OF his work.
Then why should not this test be good
one on the man who writes the employer for
a position? Surely a man. even in an appli-
cation for a position. who allows himself to
talk entirely about himself. is a man who is
going to keep on thinking a great deal about
himself rather than his employer and his en-
ployers customers and interpsts-and espe-
cially in this matter OF mail sales there is
nothing that much drives away trade as
a letter from a man who gives the customer
the impression that the writer has a good
opinion OF himself
And the correspondent does not need to
make a direct boast in order to give this i'm
preston OF cgotism. for the customer is
quick to read between the lines Of a letter,
or to interpret a certain style of writing or
the use Of certain words that are not quite as
simple as other words that would express the
meaning Just as we'll. as a display of egotism
on the part of the writer.
The Washington herald., 1912-12-22
Personal Calls Increase.

In the meantime was pains;aking With
all Of my customers and commenced to form
friendships with many of them. ] tried TO
impress them by taking little better care Of
them than is customary and then would
always tell the customer my name and sly
1 would be glad to see him again. 1t WASH t
long before my personal calls numbeItd
twice as many as any other man in the room.
- One day a man asked the floor man for
The Washington herald., 1912-12-22
Invited Ne to His Home.

When the street lights began TO twinkle
he looked up, and started for his home, in
viting me to stay all night with him, and
as l was heartily sick OF the kind OF accom-
modations in such sized towns, | gladly ac-
cepted.
On our way we resumed our argument
at least l did.
'' See here he finally snapped. somewhat
nettled l presume, by my persistency. If
you think that am merely shsmming about
believing that Blanks clothes are better.
will prove to you that believe what ]
say
He threw open his coat and displayed
the name OF the rival clothing firm.
Seer he exclaimed triumphantly, I
wear EN- myself He seemed = consider
himself a second Beau Brummel
Wen / said hopelessly, II you refuse
to give our goods a trial suppose that is
your privilege and changed the subject.
short distance from his home. we came
to low barb wire fence.
Over we go he said laughing, and with
unusual agility for man of his age, ndmbiy
sprang over, 1 following him, determined
not to be bested by one older than l.
But alas and alack had followed 70,
closely, and as a result collided in nidair
with the merchant, causing US to come tum-
bling down in most ur8dignifed positions. our
clothes catching on the wire
III went his clothing. as he violently
jerked II free from the barbs. l carefully
unlocked mine and made profuse apologies
The way that dealer cussed would have
made a trooper blush. No, not at me, SIS
you might suppose. but at his clothes and
all those connected with them. Then sud
denly he realized or rather expected my ap-
parel 10 be in like condition. But such was
not the case
The Washington herald., 1912-12-22
Fairy Stories Ever LovabIe.

Just as long as men love pets and love the
cunning bits of intelligence Of little animals
they will love fairy stories, which are full
OF prodigles Of animal intelligence and re-
markable behavior. unbelievable to sober
reason. perhaps, but sober reason is not
what we take with us when we start to read
fairy tales or any other sort OF entertaining
thing for that matter.
And, after all, these are no more unbeliev-
able than some of the wonders of nature and
inventions of science, before we have seen
these latter with our own eyes. Even lne
every day world is full Of miracles to the man
V no sees it so. and he IS much less a log
and much more OF a joyous human being
v no can so see it.
As for children. there is nothing they love
more in books or tales than cats and dogs,
,.ucks and donkeys, lions and wolves, foxes
and frogs, fishes, and birds, with pro-
mOunced characters and behavior OF their
own, no matter how exceptional.
In Wordsworth's great poem he tells US
how the shadows OF the prisonhouse begin
Il close around the growing boy. The visions
sylendid fade away. lie becomes no longer
capable Of high imaginings that are his
birthright. lie sees things in the light OF
common day. There are no more golden
t-eams nor even the goose which lays the
golden egg.
People have objected to the way Lafcadio
Hearn has described Japan. They think
he has made it too fine. too poetic coun-
ry But that was the way Hearn saw
Japan. that was the way he saw a fearful
storm in the Gulf of Mexico. and he has de-
lighted thousands who could not see so much
hut could enjoy seeing more through an
others eyes
The Washington herald., 1912-12-22
Confidence Not ERotism.

"Of course this will not be confused with
confidence The sales correspondent must
have confidence that the reader Of his letter
Is going to do what he wants him to do But
this confidence must arise from the fact that
the writer fully appreciates and considers
Just how the reader Is going to look at his
proposition.
AS a rule, just those two classes OF let
tiers come in reply to my ads-the kind that
do show that the writer takes my point of
view, and the kind that don't which, Of
course, means the kind of letter that takes
The Washington herald., 1912-12-22

S7~< HE only present day writers Of real
fairy tales are the writers OF adver-
tisements. This is not a bit OF sar-
casm. Some of these men or women
have written or pictured stories as
GOoa. as playful, as delightful as any the old
masters OF the fairy tales have given US. We
hiss some :: the charm OF their creations
because os the purpose to which they are de-
v0.@d. yet they have been splendid adYer-
t!se:nents for The same reason that a good
fairy story Is splendid. eHtertainment-they
have made great human appeal. 5 all good
fairy stories DO.
:; would be lnyi5tous to mention some Of
he best Of thts Sc; some that have stood OuI
in chilc!sh igures against the sky from
TIE chimney top or skyscTapsr, on blank
Wall. CT poster. or in booklet or calendar, but
here Is nothing Questionable about the sue
ceEsfuI work they have done for the thing
they have represented.
The good fury tale appeals TO a more or
less prinStive, OF utilitarfaE. or human in
stnct. The cIeverest advertisements have
done the same. These advertisements have
selcom been really new in iGea, though often
their creators have bel sved tine ID lea new, and
therefore their faith IN !: has bSen sufficient
Iy great 50 thai they have been able 20 put
it forward successfully.
Not long ago a man without literary train
ing thought out, as he believed, an entirely
new idea-a real fairy story, that was with
out doubt one of the unide ntified recollec
tions of his childhood He believed, however.
that It was something highly original, and
50 was able to convince thousands of grocers
that it was the preb;iest and most " taking "
Uay of advertising one Of their products
He got handsome years income from his
- idea" and did not care that one who knew
fairy tales sniffed at such fraud. where no
fraud had really been perpetrated. This man
had played money into his pocket.
The Washington herald., 1912-12-22

pIOy Ct, sa!s busIntSs man
hose office force is numbered among the
hundreds.
Such a man. claims this employer
proves 10 me that he is interested enough
in his work TO begin it on time. and nc can
pretty generally be relied upon even though
his work may be commonplace compared
with that Of others. He is safe man to
promote.
wouldn't give a red cent for a man
who is late in getting to work every day
He is running his chances OF success il he
fails to reform, for he viii find he never
will get anywhere in the business world SO
long as he has the Q o'clock habit"
The boss can look with more or less toll
Grant eye upon mediocre ability If he knows
that its possessor is at his desk a quarter
The Washington herald., 1912-12-22

that thin young fellow who waited on me
last week he couldn't remember my name.
That made me think that there might be
plenty more like him. So had some cards
printed that l might help my new found
friends 10 rerne nlber whom to call for.
g took more than usual pains with every
customer and so. them TO think OF me as
a personal buying assistant. They used to
send their friends 10 me, too. I've had them
ask me for several OF my cards so they
might give them to others.
Often I lined up with the customer as
against the house. II the customer felt he
had been wronged in any way ]. investigated
his case, and II thought he was in the rieh'
: took up his claims with the manager my
self. In this way ! drew my patrons closer
to me and every month showed the gaining
good Will in the figures on my sales slips.
was soon able to back up request for
a better salary with sales evidence that
could not be refuted. There IL no method so
potent in getting an employer to come
through as the proof that you are producing
out Of all proportion TO what you are cost
irg
found many ways OF increa sing my per-
sonal clientele, but the best scheme ever hit
Upon was my customer card file.
The Washington herald., 1912-12-22

~ Ut OF 210 replies received In re-
vi sponse to a want ad in the Sunday
paper, exactly 1872 of them i'm
pressed US as coming from men
who suffered from excess ego-and
they we're all summarily eliminated from our
consideration" gays a prominent employer OF
hundreds OF men.
That was our first test" he continued.
" Less than 10 per cent Of the candidates
passed It, but out OF that 10 per cent We got
just the two men We were looking for, and We
arc reasonably cure that two men equally
qualified for the position could not have been
found smong the 49, apparent egotists.
You see. each OF the positions we adyer-
tised was in our mail sales depa artment. One
paid 81, so and the other S",JOO a year salary.
They were pretty fair jobs. We thoroughly
explained this in our aG and no doubt a
majority Of the men who wrote egotistical
letters really did have something to boast
about. do not say for minute that their
boasfinG statements about themselves were
not true.
The Washington herald., 1912-12-22
Customer Card File Best Scheme

customer lara r1lc DcSC Ocneme-
1 purchased a little one drawer filing de-
vice. alphabetically indexed, and a supply
OF blank cards
Whenever I waited on a customer would
get his name and address and business or
profession. I would add to this any pecu-
Harities he showed and so the next time he
came in I woHld be able to meet him with a
question OF how's the law business or
what's doing in this or that This personal
interest / found valuable In the way OF MAX
ing permanent customers
BY running over these cards in my spare
time am able to refresh my memory on the
various points and to keep mind picture OF
my whole personal following constantly be-
fore me. So whenever we receive new goods
! can Immediately think OF some one who
perhaps would be interested in them and. can
write personal note to them right when It
will do the most good.
e Some Of these people have come to look
Jpn me as their purchasing agent and tell
me to notify them just as soon as We get
something in that think they will want,
while occasionally have even received in
structions to send it out without waiting for
tire order
The Washington herald., 1912-12-22
See What You re Prepared to See


The lovers Of Mother Goose " have no
patience, perhaps, with those who have
found that A dillar. dollar, ten clock
scholar teaches a lesson about tardIness,
but others have found great pleasure in find
ing simple but subtle morals in these i'm
mortal rhymes such as that In the fact that
the pussy cat went TO see the queen but saw
only a little mouse under a chair-you see
only what you are prepared to see. DR..
Oliver Wendell Holmes says that II you
want to see mountains you must have noun
tains in your brain.
The writer on the Grimms complains that
the creators OF the fairy tales Of today make
only stories for grownup people; that they
wrap their tales OF fancy in a very obscure
style so that " Peter Pan" or Blue
Bird '' requires explanation. The great
charm of the Tales to the child mind is
the amount OF detail to be found in each one
OF them" says the writer. e A child does not
care for morals, and is often bored by long
descriptions; but he loves 20 know exactly
how old people are, what they wear. and
q" nat they say and why they say it
And do We not all love such things, and do
we not get too little OF them in our reading {:
We can read fairy tales without effort, for
he picture is complete at every minute We
are gratifed in innumerable ways as We read
facts Of character that represent genera tions
OF observation. of facts Of character that are
intensely human. although the individual
through whom they are pictured be mouse 0,
man. We have rot time for fairy tales. yet
we and many people asking as II as much
depended upon It as in Peter Pans case, " Do
you believe in fsiries?''
At any rate let US believe in fairy tales
The Washington herald., 1912-12-22
Fellow on Time Gets Promotion;
Boss Likes Man Who's Prompt.
By JOHN o. JONES.
By JOHN Q. JONES.

~ ROMPTNESS alone MAJ never get
~ a man anywhere. but it will go Il
long way toward securing for him
favorable att, ntIon from his em-
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1912-04-17
SUI rAg RoosEvgLr rEgra AAvg 49, gugY

BUT THE ROOSEVELT TEETH HAVE BEEN BUSY
The Taft smile Of absence since the
Illinois prmaries>Ahens Tribune.
NOT UNDER THE CIRCUMSTANCES
approval No republican could do better
Florida Times Union
WHILE THE CHANCE WAS GOOD.
available cash as soon as he
ofceperhap he his uncertain and wanted
to be wel-heeedRpme Tribune. y
WATCH OUT FOR HAIR-PULLtNGl
May to elect DELEGATES IL the
national Observation-Disclosures Times
land TO YOU DEAR TEAcHER-aU REVoIRn
The graduating slippers and
other things.-Thomasvflo Times-T2nterprise
AND LASTS FOREVER
Clara ma funeral appropriation initiation to the
life that ass.-Forida soes Union.
BUT DEMOCRACY WILL REDEEM II.
Illinois q lost the pathetic in the Gin
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1912-04-17
Puts End to Sad Habit.

Things never look bright to one
with "the blues Ten to one the
trouble is a sluggish liver, filing the
system with bilious poison that DR..
Kings New Life Pills would expel.
Try them. Let the joy Of better feel
ings end the blues" Best for stom-
ach, liver and kidneys. 25c at Roses
drug store.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1912-04-17

Surely the Father of wa ers is
busy On the sob of exacting tJll oil
hucan life these days. The hctcor
of the Titanic tragedy is awfui to
con. smplate.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1912-04-17
~. NJ. Nessmi.b. Ronte ~ . al

W. W. Nessmisb, Route No. ?, Of
Statesboro, Ga, wants others to know
what Foley's Honey and Tar Com
pound has done for him. He says II
have used Foley's Honey and -
Compound for years, and can req
mend it to all who need an infa
remedy for coughs and colds.
used il IN ny family. and It
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1912-04-17

Col A. K. Lawton of Savannah,
says that Georgia is tagging on the
drainage proposition This is most
unfortunate and it is to be hoped that
the people of the state viii soon see
the Importance Of getting squarely be-
hind the movement which means so
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1912-04-17

The people Of this city want the
business section payed-they want to
pay fair price for the work and what
council should do is to post itself as
to what is fair price and then act
accordingly when the next batch Of
bids c. me in.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1912-04-17
FOB RENT

FOR RENT-One six-room house
with bath on sotuh Wolf street, for
SO per month. Apply to C. ]. An.
derson. If
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1912-04-17

Colonel Roosevelt told the people in
New Hampshire yesterday that he
never talked when he was very tired
1t follows that he never grows tired.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1912-04-17

FOR sALE-A nice four-room cot
tase facing beach. centrally located.
mrs. y. L. Merideld, st. Simons
7'1'ion' 1eorsla 5-15
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1912-04-17

Take drive out through the woods
near brunswick and surely voI will
appreciate the real beautiful scane;y
which incidentally is one of our great
est charms.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1912-04-17
Want Column
FOR SALE.

FOR SALE-White orphington eggs
Tor setting; $3.50 per setting. IN
qulre OF Mrs. R. H. StahI. 1920 Rey-
noiis street. -1s
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1912-04-17

The entire country stands appalled,
at the horrible accident which oc-
CURED to the Titanic, causing the
death of some 1890 lives. The whole
trageiy is soAudden and 50 frightful.
it is hard y realize that it is a
truth.
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1912-04-17

A petition signed ny various and
sundry citizens was presented to the
county commissioners at their 1as,
meeting, asking for a public dock at
st. Simons The petition was
tabled In the language of our
friend Post, Thee is q reason"
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1912-04-17

FOh RENT-seyeral nice furnished
cottages on st. Simons beach. win
not rent for less than two weeks
Mrs. o. L. Merrifeld. ST. simon
Station, Ga. LIZ
The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1912-04-17
MOTION PICTURES FoR SCHOOLS

proposition o pictures n schools
gagng OF They
practical value the picture a regular eau ~
it being asserted by those who N
ton to this feature would be nyolnn voluntary lat
the schools is
tary factor, ply% Kiss
the school
Probably,
pictures Friday
form their adapbiy youth
subjects available
devoted cities pagean work
ngs of manufacturing agricultural
phases of life admirably child mean
much public lectures MR.
trated views
The cost of school film circuit reason
able figure sufficient number cities project
the generally admitted oli
re1nre only selection subjects plan worth while
There need pictures shown
Many cities which now have gone in for motion picture exploitation
city instance 2eeruy furnish films for moth
ing The proposition sufficient serious eonsid-
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1912-09-12
City Real Estate-Contd
Of YOU SEE GOLD
BAR NOW

You viii realize that we have been
telling you the TRUTH In all Of
our advertising.
The work of the Great Northern
ny. IL even bigger than We ad-
yertlsed. The yards are the best
suited to the immense traffic and
freight assembly 10 be handled
there. of any yards In the state.
THINK Of the number Of men
who will be employed In this vast
undertaking. THINK Of the
MONEY that Is 10 be paid out In
wages In this new town. THINK
OF the families that will have TO
have homes In GOLD BAR
The railroad work, mill work and
logging operations will bring into
Gold Bar the money Of both the
EAST and WEST. That Is what
will make GOLD BAR a big In.
vestment proposition. the fact
that II In a creative center and
the money will be spent In GOLD
BAR.
GOLD BAR REAL ESTATE ~ the
best investment or speculative
proposition IN the state OF Wash
ington today.
GOLD BAR Is surrounded By rich
agricultural lands; by over ONE
BILLION feet OF the best timber
In the WEST. Government re
ports will prove this.)
CONE IN AND ASK ABOUT GOLD
BAR: SEE THE PICTURES OF
THE WORK THAT rs BEING
DONE WE CAN PROVE THAT
YOUR OPPORTUNITY is ~
GOLD BAR
RESIDENCE LOTS At FROM
$500 TO $500 each. These lots
viii positively Increase In value.
You can buy these lots on easy
terms. LOOK UP GOLD BAR.
OSCAR JENSEN 4 co.
sif Northern Bank Bldg. 4th & Pike
Branch Office al Cold Bar
Jay Sigworth. Manager
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1912-09-12
Furnished Houses

NN~~f~~Fe~N~l~NNl >l~F-N>~NF~FNNlNr>
SO Completely furnished. plane
fireplace. Tree fuel. sowing ma
chine. beautiful view and grounds
sleeping porcheR, lease tn June
eSie foot West Graham. Feuntie.
roy ear,
s-roem furnished cottage. wltR eiec.
trio lights and plane, complete
SIS per month, Phone Ala o. let
cottage. furnishcd. rooulnl near
Niuncar park large yatI fine
sale ia2a Ninth W
s-roem house. completely iurnished
$40 nMnnn u lNl
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1912-09-12

7e1N7,7Nl<7' \
Nice Clean housekeeping rooms AZ
Hotel rrafton, sSs5 Ballard av. HAL
lard 1883
uoTEf. CIAtteNpON- lfa2 fth Nv
= Rooms sec aud iae Elliott etst ..
HOTEL OXFORD. 1870 let aV., mod.
ern, tatof $3.50 per week aud up.
harrington. iats second. ~ week
up.
Hotel Consul. attn and Wash. rms.
81 and up; beds ise. Free baths
ROYAL HCrEI-~tot Fifth av. ace
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1912-09-12

Moderate priced modern cottage
prefer Ballard Would appis
small stock groceries as first pay
mvnt
Good modern house 81 or 9 rooms
walking distance OF Adams school
Have 1saeFo country home OF
Naahpn island, elegant fsrooHf
modern bungalow. 10 exchange
Tor home tn University district
culuCtfiLls East e9Oo
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1912-09-12
Apartments for Rent.

N>r~>r~N@~NF>>N~>ee >~f~~~e~N~f~~f~~
Tho Wellington, 1908 Jackson st..
modern unfufuished tsrocm steam
heated apartments, gas ranges
private baths lockers, electric
washer. electric sweeper tts and
up Janitor
sit.sV-k-room furnished fiat In
uuire ttt Third aX. N. near Roy
81 Phone =. A. 1851.
Copeland Court. 1908 Minor. . room.
furnished, $50. phone. llzht ~ tslo
kxcslsiof Apta.~.A urAished and an.
furnished gth and pike. MAtn ssdi
81 Lawrence. lsoa4 sth--comfort.
ahle. close IN Main sssl so np-
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1912-09-12
EXTRA FARM BARGAIN

FORTY ACRES. near Kent. an level.
rich productive soil. &c acres In
cult alton. baiAnce pasture. all
fenced. good l-faom house. barn
fnxse lfuii of hayl. three poultry
houses. nice orchard % about rae
trees 10 years cid all kinds ~
good county road. surrounded BY
nice improved farms. rural driiy.
cry. telephone service. groceries
delivered az the door. close O.
school and Keod noikhbara Price
tsaga. which includes good team
farm tools and implements, mitch
COWS. young stock and a lot Of
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1912-09-12
Water Front

~
SMALL WATERFRONT SNAP
sA acres for saab. easy terms It's
rich alder bottom soil. On good
road has nice creek through u
and grand view
4. VAN ARSDALE q co.
1909 Third Az
sfQuAMisu suMMER HOMES
~ acres water front. 1 acre cleared
1850. 80 10 t-aere tracts facing
on government park, free access
TO beach. fine soit. Your own
terms. W A. Mickershain. owner.
aoe t.eary nidw
) acres Hood canal water trout. tieu.
Owner. sos Itoxhury -
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1912-09-12

t-room cottage. BATH, gas, electric
light and yard. rent cheap. sci
bellevue nv. ~ Elliott a03.
Groom cottage, tio t2S zsth b,
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1912-09-12
Farm Lands.

$50 acres la Snohomiah county. neal
Arlington, 30 acres cleared. hal
ance seeded and in pasture. most
y river bottom land. safe from
the river good house aud barn. II
cows hogs. horses. harness
top buggy, moving machine
wagons, etc. near n ~ station
and county road. Price $40, 600
part trade.
TIiE WEHFooT LuMuER co
va Lumber ExchAnge hidw