Henderson gold leaf. [volume] (Henderson, N.C.) 1911-19??, 1911-06-22
Where Henderson Comes Up Short.

do if the proper effort is put forth,
then it's business men must first be-
come thoroughly aroused as to the
value and Importance OF live and ag-
gressive advertising and leave no
stone untnrned to draw trade this
way. Persistent and aggressive ad-
vertising is the only means by which
any considerable volume OF new bus
mess can be drawn to town or a
store in this day and time.
"There is no use talking about
making a town a trade center,
says an exchange, "while hall the
business men in it are as shy OF
little printers ink as they would be
Of smallpox, especially when the
merchants of nearby towns are con-
stantly using the advertising col
umns of their own town newspapers
to draw trade away from that par
ticular town to themselves" And
the editor who wrote that significant
sentence is everlastingly right.
While Henderson is not quite so
bad as the town above referred to,
still with q few conspicuous excep-
lions as indicated in the advertising
columns of the Gold Leaf each week,
the merchants here are entirely too
Indifferent to this very important
matter to make Henderson a trade
center, and before they can ever hope
city they will most certainly find it
necessary to devote more time and
attention to live newspaper adver-
Using. Some are doing we'll in this
particular, and quite number OF
others have recently fallen in line,
but there are still too many who for
some cause are lingering in the back
ground.
We are not calling attention to
this matter purely through selfish
motives as some might suppose, but
in the interest of better state OF af-
fairs and broader development OF
our city's trade possibilities. From
the very start it has been surprise
and a puzzle to the new management
of the Gold Leaf to see how far be
hind other progressive towns Hen
derson is in this particular respect
And while there has been very de-
cided Improvement within the past
few weeks, it must be stated candidly
that there is plenty ofroom for more.
Every business interest in this
town, whether great or small, that
looks to the people of the cOmmuni-
ty and the surrounding country for
support, ought to be represented in
the advertising columns of the Gold
Leaf in one form or another. And if
such a showing could be made, what
a splendid impression it would make
on the outside world for Henderson
as a business town. The Gold Leaf
goes not only to the people OF this
city and county but all over North
Carolina and to several other States,
and is read by thousands OF people
each week, and when it undertakes to
tell the people out yOnder what a
wide-awake, progressive business city
Henderson is, it is the most natural
thing in the world for them to turn
Immediately to the advertising col
umns of the paper to ascertain what
the various interests of our city are
and to see what sort of showing they
make for themselves. If a favOra-
BILE impression is not made by these,
then both the paper and the town in
which it is published are at once
discredited. Ever stop to think
about it?
1t is all right and proper to at
tend the meetings of the Chamber OF
Commerce and boost Henderson
among ourselves. 1t is also all
right for the Gold Leaf, as the ex-
ponent OF Henderson's progress and
thrift, to tell the people OF North
Carolina and other States what a
wide-awake aud energetic little bust
ness city we have here, provided that
all such statements of the paper are
properly backed up in it's columns
by the various business interests.
But Just as sure as you live the pub
lie is going to Judge of these matters
very largely by the showing they
make or fail to make in the columns
OF this paper. The business thrift
and enterprise OF any town is most
correctly set forth to the world in
the advertising and not the edito-
rial columns OF it's newspaper. Say
and do what you will, but here are
some cold, stubborn facts you can
not get away from.
Says bright contemporary: 1T
is to the credit OF the American peo-
pie that in theory the woman who
earns her own living is the equal of
the woman who lives at ease and
dresses in silks and satins." This
Sin theory" may be true, but in fact
it is not necessarily so. There need
be no prejudice against silks and
satins, and every good woman who
is able to own them should have
them. And the fact that some wom-
en- are able to spend at least a part
OF their lives at ease ought not to