davidaulloa/AmericanStories huggingface dataset:
The Hope pioneer. [volume] (Hope, N.D.) 1882-1964, 1911-03-09
NEWSPAPER REACHES
ALI
Press Covers Field Better Than
Any Other Medium.

Advertising in a daily newspaper 10
the only method Of reaching the great
unknown quantity, the prospective au-
tomobile buyer, declared James A.
Braden, advertising manager of the
Diamond Rubber company, Akron,
Ohio, in an interview with a repre-
sentative of the st. Louis Post-Dis-
patch.
1.-THE fact that only one man in many
1s a purchaser. OF prospective purchas-
er, Of an automobile, gives the adver-
Using man in the automobile or auto
mobile tire business a very consider
able problem to work out.
ITO reach the present owner Of a
machine is not SO very difficult, in the
course Of regular advertising or BY
circular matter.
This immense factor the advertising
man must reckon with is the vast un-
known quantity-the man who has not
bought a car, but who is going to buy.
His name is legion and he lives every
where. He may be in a bank or on a
farm, but his name and address are
not known. He may read the maya
zines, but it is very much of a ques-
ton whether he has so far progressed
toward motoring as to be reading any
of the automobile publications.
Zone certain thing is, though, that
he reads the newspapers. One can i'm
agine a mar who does not read a daily
paper, but he cannot conceive Of that
man being the owner or prospective
buyer of a car.
In advertising u cars, we have
kept constantly in mind the great I'M
known quantity to which l have al
luded. It Isl our pronounced conclu'
sion that we cannot afford to devote
a great part of our advertising appro
priation exclusively to the trade pub
locations, because nearly all Of their
circulation is within the trade or the
list of present automobile owners
Similarly, If we seek to reach the doc
tor through his favorite medical jour
nal, there are some six or eight Of
these publications to be employed
The same thing will apply to the bank
ing papers and all class literature.
1.-THE point in mind is that we must
get the doctor, the banker, the archi
tect, the lawyer, the dentist, tn.
wholesale merchant, and the retail mar
In any line Of business, all at the same
time, by the use of the newspapers"
The Hope pioneer. [volume] (Hope, N.D.) 1882-1964, 1911-03-09
SHEEP TO suPPLANT DAIRY
Mary Hartman to Dispose Of Her
Large Herd of Famous HoIstein
Cattle for New Venture.

Newberg, N. Y.-Sheep will sup
plant cattle on the Hartman estate
in Arden, according to a report circu.
lated here, when it became known
that Mrs. Charles Cary Rumsey, who,
since the death Of her father, Mr..
Edward H. Hartman, has managed
his estate, was going to sell the large
herd Of Holstein cattle and discon-
tinue the dairy branch of the Glove
Valley Land Company. The milk pro-
duced by the dairy has been shipped
to New York market every day.
Recently Mrs. Rumsey has gone to
Kansas, and it is said she purchased
a large number Of sheep. The land
Of the Hartman estate is adapted to
sheep raising and 1t is believed that
Mrs. Rumsey intends raising sheep on
a large scale. Mrs. Rumsey believes
that she car make the estate pay a
larger dividend next year than it ever
paid before If her sheep raising
scheme works out as she contem-
plates.
Mr.. Edward H. Hartman in his
lifetime was much interested in his
herd of cows and spent large sums in
their breeding. Milk and butter ship.
ped from Arden to New York was
placed on many a Fifth avenue table
at . price a good deal in excess Of
more plebean dairy products.
His daughter. Mrs. Rumsey, is not
interested in COWS so much AS she is
in sheep. She has already arranged
to import several pedigreed rams
from England and Scotland, and will
soon have an extensive as well as
expensive flock. The herd Of cattle
will be sold at auction in a few days.
Mrs. Rumsey has proved herself
to be well equipped for any business
in which she wishes to engage. She
has made the estate at Arden yield
good profits, and with the change of
sheep for cows 1t is believed that next
year she will have even greater profits
to show.
The Hope pioneer. [volume] (Hope, N.D.) 1882-1964, 1911-03-09
HONESTY is THE BEST POLICY
8. C.. pobbs Declares Misleading and
UntruthfuI Advertising Will
Not Bring Returns.

More than forty members of the Six
Point league Of New York attended
the second fall luncheon of the associ-
alton recently. The chief speaker was
8. G. Dobbs, general advertising and
sales manager of the Coca-Cola COM
pany of Atlanta, Ca, who discussed
the responsibility Of the newspaper to
Its readers and advertisers. He said
among other things:
TO those of US who are watching
the trend of newspaper publications 1t
Is inspiring to note the efforts that are
being made towards giving advertisers
and the public that confidence which
guarantees a full measure of integrity.
In virtually every city of this country
one or more papers are bending their
efforts to the giving Of a square deal;
publishers who say that no unclean
thing can be advertised in their col
umns, who will not print wildcat min
ing and land schemes. The standard
magazines are even In advance of the
daily papers, and are eliminating from.
their pages every advertisement of a
questionable nature. Many of our best
publications today stand back Of and
guarantee the statements In their ad-
vertising columns. ;.
Men who would not stoop to tell a
personal lie have not hesitated to per-
petrate unspeakable frauds in the
name of publicity. so that many have.
been led to regard. advertising as q
gross exaggerat1on.
"The survival Of the fttest' iniu-
once. has been bringing about a radi-
cal change in this condition. 1t did
not take long to realize that mislead-
ing and untruthful advertising would
not bring returns-that the dishonest
advertisers could not achieve a permar
nent success any more than a dishon-
est merchant or manufacturer. There
is a moral responsibility in advertis-
ing an untruth."
The Hope pioneer. [volume] (Hope, N.D.) 1882-1964, 1911-03-09
The Law Of Advertising.

Ever read K7
Know whore Il 10 publlshed7
llstonI
Il has nothing to do with
goods 10 a primary fact.
Il first has to do with thoughts
Ideas, II you please.
Goods are obJectined thoughts.
And, II this were not true, our
commerce would still be on the
coon.skin swapping basis. :
AZ our thinking becomes bet
tor our goods and our commerce
and business Improves accord.
lngIy.
Every Improvement 10 first q
thought.
The law Of advertising - mon
tai, and tho man who 10 %
stepped In tho grosser things Of
the material Will never lead the
procession OF progress.
He will trail along and re-
ceIve the reward Of the camp
follower.
Tho leaders Improve tho meth
ods and reap the benefit Of the
first skImmIno.
Others will take what 10 left.
Think Il over and see II you
cannot be q leader,
There's plenty Of room.
The Hope pioneer. [volume] (Hope, N.D.) 1882-1964, 1911-03-09
Fish Tie Up Plant.

Chicago.-Thousands Of fresh wa
ter herring pouring into the hydraulic
power intake Of the rail mill Of the
Gary steel plant caused a tieup for
some time the other day. Just what
loss the company sustained is not
known. Foreign workmen took the
hsh home for supper. Several months
ago a rat was electrocuted in the
power house and the current was
shut of for several hours, thereby
rendering 5000 men idle.
The Hope pioneer. [volume] (Hope, N.D.) 1882-1964, 1911-03-09
Stops Billboard Display.

A Boston business house has decid.
I'd to do no o billboard advertising
and gives to anyone the privilege of
chopping up for kindling wood any Of
its billboard signs. It has come to
realize, says the Boston Globe, that
there is such a strong public feeling
against the unsightliness of billboards
that 1t is a question whether adver.
Using OF that kind does not do the
advertiser more harm than good.
The Hope pioneer. [volume] (Hope, N.D.) 1882-1964, 1911-03-09
Mouse Darkens City.

Plymouth, Mass.-A mouse put the
electric lighting system out of COM
mission for several hours the other
night. It crawled into the switchbox
at the power house. found a place in
the insulation on the feed wire just
big enough to admit it's tail, then rest
ing its nose on the return wire, short
circuited the system and incidentally
gave up Its own life.
The Hope pioneer. [volume] (Hope, N.D.) 1882-1964, 1911-03-09
THE AID. MAN BAYS
Some people think that court

Some people think that court
ship ends at marriage, no use to
keep It up after that. A mistake
that brings many people either
to tho divorce court or a miser.
able existence. It 10 Just az noe
essary to court business for the
man who considers himself es-
tabIIshed ~ It was at tho begin
Ming, and that 10 why tho steady
advertiser generally has tho
best business In town. Moral;
Figure Il our for yourself.
The Hope pioneer. [volume] (Hope, N.D.) 1882-1964, 1911-03-09
Portugal Chooses Flau,

Iiabop.-After much discussion the
new Portuguese Republican flag has
fnally been chosen. It Is divided
parpendicularly. half red and half
sYeen In the center are the ancient
Poetukuese arms, but without Q
eeuWn.
The Hope pioneer. [volume] (Hope, N.D.) 1882-1964, 1911-03-09
Provide. Home for splnster..

Provides Home for spInsters.
PHILADELPHIA country home for.
poor children and deserving single
women is provided for in the will Of
Elizabeth Williamson Garrett, widow.
of Chasper S. Garrett, a wealthy pa
per manufacturer, which was admitted
to probate this afternoon. The estate
n valued at more than 1000. 900.
The Owosso times. (Owosso, Mich.) 1897-1926, 1911-07-07
BALKS At The ALTAR
English Noblewoman Refuses
to Marry a Minister.
Lady Constance FoIjambe Writes to
Her Brother That NShe Had
Changed Her Mind.

London, July 5.-A fashionable audi
ence, assembled in'church for a we'd
ding, was disappointed when the bride
elect, Lady Constance Foljambe, a
half-sister of the earl of Liverpool,
comptroller of the kings household,
failed to appear for her marriage to
the Rev. A III. X. Hawkins. A mes
senger sent in great haste to the erals
residence returned with this mes
sage:
Lady Constance went out shopping
and has not returned"
The earl of Liverpool, however, re.
ceived q message from his sister which
read: II am quite safe. changed
my mind, and do not wish to be mar
ried. left London at noon."
1t is Believed that the discrepancy in
ages of the bride and bridegroom,
twenty-six and forty-six, was RESPONSE
BILE for Lady Constance's change of
mind. Lady Constance attained noto-
riety two years ago by climbing the
spire of Whitwell church.
The Owosso times. (Owosso, Mich.) 1897-1926, 1911-07-07
Commissioners, Notice.

In the matter Of the estate OF Caroline Moore
deceased.
We, the undersigned, having been appointed
In and for the County OF Shiawassee, State of
Michigan, Commissioners to receive, examine
and adjust all claims and demands OF all per.
sons against said estate do hereby give notice
that we will meet at the Citizens
Savings Bank In the City OF Owosso, in said
County, Monday the 14th day of August, A. d.
1911, and on Monday, the 10th dav OF October,
A. ID. 1911, at ten O'Clock In the forenoon of each
OF said days, for the purpose of receiving and
adjusting all claims against said estate, and
that four months from the 10th day of june
A. d. 1911 are allowed to creditors to present
their claims TO said Commissioners for
adjustment and allowance. a,
Dated the 10th day OF June, A. d. 1911.
DUANE G. COOPER,
GILBkRr L. TAYLOR.
Commissioners
The Owosso times. (Owosso, Mich.) 1897-1926, 1911-07-07
Sh0NTS ORDERS
HIS WIFE HOME
Objects 10 Having His Family
Remain in Paris.
INTERVIEW WITH MRS. SHONTS
Says No Divorce Suit Has Been Filed
Nor 10 Any contemplated--Is
Coming to New York In
About Two Weeks.

Paris, July 5.-Mrs. Theodore p.
Shonts received a reporter and in the
presence of her lawyer made the fol-
lowing statement:
you can say that no divorce suit
has been flee nor is any contemplate
ed"
All endeavors of the correspondent
to have Mrs. Shonts discuss the alleg.
ed trouble between herself and her
husband failed to bring any response
except Il have nothing more to say"
She had nothing to say about pro-
ceedings for a separation.
Judging from the positions taken by
the principals in this affair in Paris,
some one has Numbered Before leav-
ing New York Mrs. Shonts instructed
Attorney Leayentritt to make out the
separation papers, but afterwards, II
her wishes were followed, it is said,
these were withdrawn.
Mrs. Shonts has stated to friends
that her intention is to leave for New
work in about two weeks, where she,
with the Duchess de Chaulnes, and the
young duke, will go to the Plaza.
Mr.. Shonts, it is said, has written a
strong letter Directing to having his
family rem air in Paris, saying:
you've had your way long enough.
AS | am supporting both you and the
duchess, I'm going to have something
to say about what you do and where
you live"
While the differences as to residence
partly caused the trouble in the Shonts
family, ii is said Mrs. Shonts objected
to the active business interest which
Mr.. Shcnts has taken in the financial
career of Mrs. Amanda c. Thomas of
New York, formerly Jean Gasket of
Richmond, who was reported recently
as having recouped her fortune by sue
cessful ventures on the stock ex,
change
The Owosso times. (Owosso, Mich.) 1897-1926, 1911-07-07
Order Of Publication.

State OF Michigan, the Probate Court for the
County of Shiawassee.
At q session OF the Probate Court for said
County, held at the Probate office, In the City
OF Corunna, on Tuesday, the 9th day OF June
In the year OF one thousand nine hundred and
eleven.
In the matter of the estate Of Henry NJ.
Lowell, deceased on reading and filing the
petition OF Lula A. Dreher. praying that ad
mfnistratlon de bonis non OF said estate m ~
be granted to petitioner or some other suitable
person.
1t is ordered that the Gath day OF July,
next at ten o'clock in the forenoon. at said
Probate ONCE, be assigned for hearing said
petition.
And 1t is further ordered that copy OF
this order be published three successive weeks
previous to said day OF hearing. in the Owosso
Times newspaper printed and circulating In
said County OF Shiawassee.
MATTHEW BUSH,
, Judge Of Probate. !
BY FLORENCE LINDSEY,
Probate Register.
The Owosso times. (Owosso, Mich.) 1897-1926, 1911-07-07
CRANDSTAND COLLAPSE
Twenty-Six Persons Injured in
Reading, Pa.
Decayed Supports Give Away and Sec
ond Floor Of Stand Settles
Upon Crowd Below.

Reading, Pa, July BY the col
lapse of small grandstand at the
Reading ball park before the game. 20
people were injured, several of them
seriously and two Of them may die
The grandstand fell to one side, crush
ing the people in their seats beneath
Spectators on the top floor escaped
with their lives by jumping when the
crash came.
The members Of the Reading and
Lancaster teams and scores of men
ran to the assistance of the injured
Jacks were procured and the top floor
raised to permit the removal of the in.
jured.
Eight of the injured were women.
An examination of the supports of the
stand showed some of them decayed.
The Owosso times. (Owosso, Mich.) 1897-1926, 1911-07-07
NEWSPAPER MAN sLUGGED
Officers Fail to Interfere and PUN.
melting IS Done In Police Station.

Gary, Ind, July 5.-Fresh from the
Crown Point Jail, where he had been
placed, following his arrest in Val
paraiso for perjury, Diamond Bill
Frazier, out on bond obtained through
Mayor Thomas K. Knots, came back
10 Gary and attacked Alfred Jones, a
newspaper man. The latter ran into
the police squad room where the slug
ging was finished.
Although Emmett White, safety COM
missioner, was in conference with
Frazier, one hundred feet from the
city hall and witnessed the assault,
he did not stop it.
The Owosso times. (Owosso, Mich.) 1897-1926, 1911-07-07
WOMAN SHOOTS INTRUDER
He Is Then Tracked for Mile and Half
by Trail of Blood.

Noblesville, Ind, July 5.--A large,
well-dressed man is hiding somewhere
in Hamilton county and nursing bad
ly injured foot, the result of being
shot while attempting to gain entrance
to the home Of w. A. Colburn, near
this city. He was shot in the foot by
Mrs Colburn, wife of one of the
wealthiest farmers of the county.
The police tracked the stranger by
a trail of blood for a mile and a half.
A horse and buggy was stolen from
A. F. Brown, farmer, and it is be.
lieved the burglar made his escape In
the buggy.
The Owosso times. (Owosso, Mich.) 1897-1926, 1911-07-07
Order of Publication.

State of Michigan. The Probate Court for
the County OF Shiawassee, a1.. t.tp~-..
Alta session of the Probate Court for sale
OF Corupna, on Saturday the 10Th day of June
In the year one thousand nine hundred and
eleven. aT fHnf4T I;
Present. Matthew Bush. Judge of Probate.
In the matter OF the estate OF William Spafr
Ter deceased. On filing the petition OF Neil K
Walsh as administrator praying for license
to sell real estate. 1000 re-7-,' +
IL 10 ordered that the 18th day of July
next, at ten o clock In the forenoon, at said
Probate ONCE, be.assigned for hearing said
petition. 80
And 1t is further ordered, that q copy of this
order be published three successive weeks
previous to said day of hearing In THE Owosst
TIMES newspaper printed and circulating In
said County OF Shiawassee.
MATTHEW BUSH,
BY'FLORENCE LINDSEY, Judge of Probate
Probate Register
The Owosso times. (Owosso, Mich.) 1897-1926, 1911-07-07
CHERRY FUND 100000
Eiehty-Ore Final Payments Made
During Year Just Closed.

LaSalle, ILL.,, July, Sat meeting
of members of the Cherry mine relief
commission the annual report of the
years work of distribution of funds
was drawn up. Judge L. Y. Sherman
is chairman.
During the year eighty-one final pay
ment; were made, ranging from 1926
to SLABS. There yet remain seventy
two families classed as pensioners. OF
the money available 100000 was con-
tributed by the Illinois legislature and
$1S1,53S by private subscription. To
date $4,000 has been expended for
beneficiaries, leaving 5000, 900 for PEN
sions.
The Owosso times. (Owosso, Mich.) 1897-1926, 1911-07-07
commlssloner,s Notice.

In the matter Of the estate Of, james b
willouehby deceased.
We the undersigned. having been appoipte6
by the Hon Matthew Bush, Judge OF Probate
In and for the County OF Shiawassee, State al
Michigan, Commiss ic ners to receive examine
and ADJUST all claims and demands OF ali per-
sons against taid estate, do hereby give not ca
that we will meet at the ONCE OF Kilpatricx q
Pierpont In the City oil Owosso in said County.
and on Monday, the 10Th day OF October A 70
1911, at ten O'Clock In the forenoon OF each on
said days, for the purpose of receiving and
adjusting all claims against said estate, and
that four months from the 14th day of June a
ID. 1911 are allowed to creditors TO present
their claims TO said Commits sloners for adjust.
meat allowance. T7-I-'
Dated. the l4thfday of June A. D. 1911. ~
SAN w. M. FITZPATRICK, ..sw~w >
WARREN PIERPoNT, -
% U - Commissioner.
The Owosso times. (Owosso, Mich.) 1897-1926, 1911-07-07
WEATHER FORECAST

Indiana-Fair today and tomorrow,
except probably thunoerstorms south
erly winds.
Enthusiastically fair today and to-
morrow; light to moderate southerly
winds shifting to westerly.
Wisconsin = Local thunder storms
showers today; probably fair tomor-
row; moderate southerly winds shift
ing to westerly.
The Owosso times. (Owosso, Mich.) 1897-1926, 1911-07-07
Harrison Home ordered Sold.

Indianapolis, July 5-Ex-President
Penjamin Harrison's home property Oh
North Delaware street has been or.
dered sold The order is included in
Judge Golfers superior court decree
settling the partition suit brought by
Russell b. Harrison against President
I!arrison's other children.
The Owosso times. (Owosso, Mich.) 1897-1926, 1911-07-07
Aviator Hurt by Street Cars.

Cairo, Ill, July 5.-Hugh A. Robin
son, an aviator who had travelled more
than 1900 miles in the air withou,
scratch, Yves injured here when two
street cars crashed together. No
other person on the cars was injured.
The Owosso times. (Owosso, Mich.) 1897-1926, 1911-07-07
Evansville Banker Dies.

Evansville, Ind, July 5.-Dr. Mat
thias Muhlhausen, aged seventy-eight,
one of the founders and for twenty
eight years president of the Peoples
Saving Bank, the largest bank in the
city, is dead. He was a native of Ger
many, but had lived here seventy-two
years.
The Owosso times. (Owosso, Mich.) 1897-1926, 1911-07-07
HEALTH HINT FOR TODAY.
Turpentine For Seed Warts.

Common turpentine is said to
be sure cure for the worst
cases Of large and so called
seed warts" Have a bottle of
it with a small camers hair
brush through the cork and
touch the warts with 1t, IL posi-
BILE, morning, noon and night.
For a time nothing seems to
happen, but oil Of sudden the
warts will be looked for and
will not be there. they go so
quickly. No special care is re-
quired, as turpentine is harm
less. 1t should, however, be
carefully kept away from lights
or fire Of any kind.
The Owosso times. (Owosso, Mich.) 1897-1926, 1911-07-07
Notice of Hearing | CIaimsI Before
Court.

State OF Michigan, the Probate Court for the
County of Shiawassee.
In the matter Of the estate of Eunice N.
Burke deceased.
Notice is hereby given that four months from
the 7th day Of June A. d. 1911, have been al
lowed for creditors to present their claims
against said deceased TO said court for exani-
ration and adjustment, and that all creditors
Of said deceased are required to present their
claims to said court, at the probate office. In
the City Of Corunna in said county, on or be-
fore the 9th day OF October A. d. 1911, and that
said claims will be heard by said court on
Monday the 9th day of October A. ID. 1911, at
ten o'clock in the forenoon.
Dated June 9TH, A. d. 19l1.'
MATTHEW BUSH,
Judge Of Probate.
BY FLORENCE LINDSEY,
Probate Register.
The Owosso times. (Owosso, Mich.) 1897-1926, 1911-07-07
Runaway Accident Kills Man.

Peoria, ILL.,, July 5.--Rudolph Kneer,
fifty-two years old, retail dealer in
liquor, died from injuries he received
in a runaway accident two months
ago.
The Owosso times. (Owosso, Mich.) 1897-1926, 1911-07-07
centraIIa Boy browns.

Centralia, ILL.,, July 5.--Frank Pruitt,
aged ten, son of Lucien Pruitt, was
drowned while swimming In the old
reservoir near here.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1911-03-12
AMERICUS AT FRONT in
charge upon ATLANTA
Mayor Mathis and Party the
Toast There

The largest delegation from South
Georgia, that from Americas, headed
by Mayor Mathis and President J W.
SILVER, Of the Americas Board OF
Trade, swooped down on Atlanta on
Thursday morning to attend the
Southern Commercial Congress and
tc extend an invitation to delegates
ii visit thSA, city and county says the
Atlanta Georgia.
In the invitation, which was given
from the platform at the morning ses-
sion of the congress, Sumter county
was referred to as the New Eden-In-
vestigate and You Will See"
The statement was made that within
the last two years 200 miles OF So
foot roads had been built; tina. over
100000 peach trees were now in
bloom; that the largest individual
orchard, one containing 100000 trees,
was there; that $463,O0O worth of farm
lands around Americas had been sold
since January /, 1911
The Americas men said that one
plantation sold last week for $4,000
cash; that $4,000 bales of cotton are
marketed annually in Americas; that
they have the largest pecan orchards
in the worldI that 1875 bushels of corn
are made to the acre, and all this .s
due to the steam disc plows which 9
eighteen inches deep.
Among those in the delegation are
Mayor j. z. Mathis, Senator J. l.
Sheppard, Alderman C. J. White ana
wife, President ]. W. SILVER, Of the
Americas Board of Trade; Alderman
L. G. Council and wife; Mrs. I. -
Clay, Thomas Harold, Alderman o.
w Riley, w. NJ Harper, W. Z. Ham
ilton, E. F. Bell, w. H. Estes, DIT. j.
R. Hair, Mrs. E. B. Eyerette ana u
NJ. Chester.