davidaulloa/AmericanStories huggingface dataset:
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-05-12
ADVICE ON VALUE
OF ADVERTISING
BY VIM. c. Freeman.

| An advertising booklet was dropped
on my desk recently. l cannot recall
now from whence it came, for I would
like to give due credit to its author
for the following gem which / clipped
| from its pages:
| Woodworking is NOT game
Nor is it A GAMBLE.
ct is the powerful essence of selling
which, when handled in d practical,
SANE manner, creates MORE BUSI
NESS, lowers SELLING COST, elm
mates the time-wasting Introductory
work Of your statesmen.
"Shorn of the mystery that many
attempt to put about it, advertising
without waste and extravagant the
cries is your greatest trade builder.
Forget the idea that It takes bis
money to advertise.
SWEEP ASIDE the awesome veil
that makes valuable trade builder
seem a mystery.
INVESTIGATE advertising as you
would investigate the claims of a big
salesman covering the wide world as
his territory
Then you'll be starting on the right
track.
You'll see that judicious advertis-
ing is PRACTICAL AND PROFIT
ABLE"
This is sound doctrine.
And let me add to the above the
following from MR.. JOHN wanna
MAKER:
'If there is one enterprise on earth
that a. gutter should leave severely
alone it is advertising. To make a
success of advertising one must be
prepared to STICK like y barnacle on
a boats bottom.
ADVERTISING DOES NOT JERK;
1T PULLS. 1t begins very gently at
first, but the pull is steady. 1t in
creases day by day and year by year.
until it exerts an irresistible power"
What's the use of people talking
foolishly about advertising?
1T ALWAYS PAYS WHEN 1T IS
DONE RIGHT.
Why should not every man who has
something to sell advertise?
And don't forget that advertising
creates market for brains as we'll as
for things to eat and to wear.
Professional men will advertise
some day-just as successful MER.
CHANTS do today.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-05-12
OUTDOOR SPORTS AND GAMES
With the Coming of Spring Children
Can Remain in Open Every Min
ute That Is Theirs.

No pleasure can rival that of out
door games. And now that the spring
has come the children remain in the
open every minute that is theirs from
school, meals and sleep.
The dear, jolly old games of "Hide
and Seek" old Witch" Going to
Mill" Il Spy" and Tag" are among
the favorite outdoor games that all
children delight to engage in.
But better than games is the pleas
ure of going a-fower hunting in thu
early spring.
In the morning. when the sun is
only half an hour high the children
love to run to the outskirts of the
town, where the meadows and open
lots are a-bloom with blossoms, where
spear and leaf are covered with glis-
tening dewdrops that are rarer than
the most precious jewels. Here the
little ones gather nosegays for NAM
ma and teacher, as we'll as for their
own well-kept desks in the school.
room.
And how delightfully."- cordial is the
genial sun in the early spring morn
ing! He seems to say to each little
boy and girl: Hello, my little man
and maid" And then he kisses their
cheeks as the breezes tease them by
pulling at their curls.
Who would be in bed and asleep In
bright spring morning when all the
earth is awake and smiling? Just
jump out from between your covers as
soon as the sun peeps one eye over
the horizon and let him see that his
good example of early rising has been
joyfully followed. BY doing this you
will have two full hours before school
to enjoy your outdoor sports and
games.
And try to have half of this recrea'
ton time before breakfast, for this
will give added relish for your meal
as we'll as clear your brain for the
days lessons at school.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-05-12

Mechanics. The music will not sound
natural, but weird and distant
The trick is done by placing the end
Of a small stick on a music box in the
basement of the house and allowing
the other end to pass up through the
floor and table top so it will project
about one-sixteenth of an inch. The
stick may be placed by the side Of, be-
hind or through the center of table
leg. Be careful not to have any OBJ
struction in the way of the stick The
instrument is placed sideways on the
protruding end of the stick The
fake" work of invoking the Spirits
is performed and ended by stamping
the foot, which signals the operator in
the basement to start the machine,
and the violin seemingly produces mu-
sic without anyone touching it.
So impressive are the results, that
many people really think the spirits
of the departed are playing the violin
with unseen hands. The music is
transmitted through the stick from the
music box to the violin.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-05-12
TO MAKE BIGGER DICTIONARY
Single Invention for Throwing Moving
Pictures Has Added Dozens of
Words to Language.

Science is making the dictionary big
ger every day. A hundred years ago
nearly every common word now con-
nected with electricity was wholly I'M
known; steam and all the names now
applied to railroads, engines, gas, the
telegraph, the telephone and hundred
and one other important subjects never
had been heard of-and they would
make small dictionary In themselves.
And now the single invention for throw
ing moving pictures on screens, vari-
ously known as the vitascope or kineto-
scope, has added dozens Of new words
to the language within the last year or
two. Here is a list of the various
names for movement photography:
Phantoscope, criterioscope, vitascope,
cinematograph, biograph, kinemato-
graph, Wondorscope, animatoScope,
vitagraph, panoramograph, cosmoscope,
anarithmoscope, katoptikum, magni-
scope, zoeoptrotrOpe, phantasmagoria,
projectoscope, variscOpe, cinograph,
cinnomonograph, hypnoscope, cento-
graph, x-ograph, electroscOpe, Gina
graphOscope, kaleidoscope, crabOscOpe,
Kaleidoscope, cinematoscope, muto-
scope, cinoscope animaloscOpe, theato-
graph, rayOscOpe, mOtOrscOpe, knott
phone, Thromotrope, phenakistoscope,
venetrope, microscope, ZinematOgraph,
vitopticon, stinnetiscope, vivrescope,
diaramiscOpe, lobsterscope, cormino-
graph, kineoptoscope.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-05-12
CARPENTER BENCH FOR BOYS
Most Delightful Present for Mother
Can Easily Be Made Out Of
Straight Grained Wood.

This attractive little bench may be
satisfactorily made from any straight
grained soft wood, and for some OF
the smaller pieces the boards from a
nicely finished box could be used.
The boy carpenter would do well in
copying this design to make a dolls
size bench first as an experiment,
then, when he Is intimately acquainted
with the details, a large bench,
made in exactly the same way, will
make a most delightful present for his
mother, who will find many uses for
It,
The experimental bench made for
a doll will be much appreciated by a
little sister or friend, to help to fur
nish her dolls house.
The five pieces composing this
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-05-12
CURING A SICK BUSINESS
Same Principles Needed to Put Ii
Back on Profitable Basis as II
Treating Human Ills.

The manager of a store put up an
advertising proposition to his board of
directors, which meant the expendi-
ture of nearly $4,000 more in the year
than they had ever spent before.
One Of the directors, with very de-
cided views, opposed carrying out the
plan to the extent proposed, on the
ground that it represented TOO
MUCH MONEY, and wanted it cut
down about half
The manager, fortified by the other
directors, fought hard to have his
plan approved of. Finally, in despera-
ton, he said to the objecting director:
IF YOU WE'RE SICK YOU
WOULD CALL ONE OF THE BEST
DOCTORS YOU COULD GET.
Now, l have employed the BEST
ADVERTISING DOCTOR in the coun-
try, who has submitted this plan.
ITO me it is INTELLIGENT and
will cure our business ills. Just at
the present time our business is sick.
Nov if a doctor prescribed for you,
and you went to a druggist who told
you 1t would cost IS to I'LL the pre-
scription, would you say to the drug
gist:
CT don't want to spend more than
$3.50 on that prescription - just
WEAKEN THE PARTS ONE-HALF,
and will pay you $3.50 for it,
eff you did this THE MEDICINE
WOULD NOT BE EFFECTIVE and
you would not get well.
The same PRINCIPLE applies tc
this advertising plan of ours. 1t has
got to be whole cathartic instead of
a half one"
This presentation Of the matter
brought round the objecting director.
He withdrew his objections and the
advertising will be put out as planned.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-05-12
Not for Willie.

A country woman and her little boy
we're visiting the city, and while see-
ing the sights of the place the mothers
eye was attracted by the snowy dis
play of stuffed animals in a taxider-
mist's shop window.
Lets go in here and see what we
can get for you, Willie" said the
mother.
Sure, ma, and" His eye fell upon
a sign over the shop door, which read:
Let US tan your hides"
oh, no, no, ma, let's don't go in
there; l get 'nuff of that at home" he
cried excitedly. and they passed up the
taxidermist's shop.-Macks National
Monthly.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-05-12
When you find a town where
merchants are advertising lib
orally you find a town where
they are doing good business.
The advertising will sell the
goods.
The Difference.

c. E. Brett, an advertising man OF
Buffalo, says:
advertising is essential to selling
goods. Take the case of a depart
ment store which opened in a nearby
town not long ago with the avowed
intention of succeeding without the
aid of newspaper advertisements. For
a time all seemed to go well; but It
was a mushroom growth, and that
store has failed. And the reason for
this is that the newspaper tells it's
story to half million persons. while
the salesman talks to a dozen"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-05-12
CLEVER TRICK WITH VIOLIN
In All Appearance instrument Placed
on Table Will Produce Music
by Stamping Foot.

A very pretty trick, that can be
worked in your own parlor, will pro-
duce as much sensation as a fake
medium" In all appearance, a violin,
mandolin or guitar, placed on table,
will begin to produce music simply
through stamping the foot and few
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-05-12

Never use a big word when a SINAI
one will do the work.
Work along the lines Of least resiss
ance.
Small, simple words are understood
by the masses.
Make your advertising simple.
The advertiser who can state the
most facts in the fewest words is the
most successful.
It's meat which countS-Commer
cial TIniop-
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-05-12
AS soon as you make a prac-
tice of reading advertisements
; you will realize what you might
have missed by ignoring them.
. They are always worth reading.
Be Frank.

Some advertisers seem to ask them
selves such questions as these: How
can I show most impressively my own
cleyerness? How can I make my
friends come around and slap me on
my back and tell me what wonderful
man l am?
Forget yourself and your friends.
Talk frankly and simply to the peo-
Il, whose money you want. if you ex-
? eCr 70 set 1t.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-05-12
DnrothY,s Importance.

Grandma (impatiently) dorothy, 1
do wish you would be quiet a little
while.
Dorothy-Now, grandma, don't scold.
If it wasn't for me you wouldn't be a
grandma at all.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-05-12
Clover is rich In protein.


The seed well treated will treat the
farmer to disease free crop.
Some horses have learned to BALI
by being overloaded and abused.
Potatoes will do their best on a welf
MANFRED, well-prepared clover sod.
There are over 100000 900 of acres
under wheat cultivation in the world
Peas, beans and onions were first
known in Egypt many centuries ago.
The intelligent care of trees Ia a
great aid in our battle with the In
sects.
Let the patch of mangel-wurzels be
included in the farm plan for this
summer.
Old grass and clover pastures are
much benefited by a dressing Of plas'
ter and ashes.
One of the "unfailing" signs Of an
ignorant or careless feeder is bunch
of securing pigs.
Weeds sometimes injure by killing
farm stock, or by rendering their
product unstable.
The brood mare in foal should be
handled by firm, steady hand, not an
excitable, rash hand.
Better to put up new fence or mend
the old than to spend the rest of the
summer chasing pigs.
With the high cost of feed, little
tankage added to the ration Of hogs
every day will pay big.
When the cream runs off the spoon
like oil and has slight acid taste 1t Is
usually ripe for churning.
It has been found that denatured
sugar forms a valuable and economical
addition to skim milk for calves.
Some dairymen are finding it quite
convenient to have the milking room
hold four COWS only at one time.
Stimulate the soil to a vigorous
production by means of thorough Gull
tivation and liberal use of fertilizer
In deep setting, with plenty of Ice,
the cream is all up in II hours in any
of the good family creameries now IL
use.
The age Of seed has much to do
with the vitality or terminating
power. Young, bright, shiny seeds
are best
Hogs have often been tided over a
season of shortage and kept in q
thrifty, growing condition, for weeks
on mangels alone.
Young geese do not lay as many fer.
tile eggs or produce as many goslings
IL. the first breeding season as they
do in the second.
Milk readily absorbs bad odors
such as arise from onions, garlic or
decaying vegetables. hence don't set
the milk pan near them.
Grading of cream is receiving more
attention by the dairy press and
dairvmen than it possibly ever has in
the history OF the dairy business.
A good stand of clover cannot be
had when sown on fall or spring grain
where only a few hundred pounds OF
cheap fertilizer is drilled to the acre
The worst feature of cucumber cul-
ture is the insect pests, but these
may be controlled by busting with
drV lnS6CuClUSS OF even Win bOAS
dust.
The same laws that have sent the
prices of beef and pork products al
most out of reach of the workingman
will also hold the prices Of poultry
products.
Where one has plenty of land, or
land that is too billy or rocky for
regular field cultivation. the pasture
affords the cheapest feed that can be
grown on the farm.
For market purposes a stock bird.
Iarge-breasted. firmly set on short legs,
surmounted by large thighs, will prove
valuable. especially If belonging to q
family of egg producers.
Whether dairying or beef raising
should be carried on depends entirely
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-05-12

bench can be worked out with a PEN
knife in a very short time, for the
small size. After sand-papering
smooth, nail the top to the two ends
and side pieces, which in turn are to
be nailed TO the ends
The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1911-08-30
THE FUTURE.

M We could see beyond today.
AS God can see;
IN all the clouds should roll away,
The shadows dee;
Der present griefs we would not fret
Each sorrow we would soon forget;
For many joys are waiting yet
For you and me.
II we could know beyond today,
AS God doth know,
Why dearest treasures pass away
And tears must flow,
And why the darkness leads TO light,
why dreary paths will soon grow
bright
Some day Iife's wrong will be made
right.
Faith tells US SO.
If W could see. If we could know,
We often say.
But God in love a veil doth throw
Across the way;
We cannot see what lies before.
And so we cling to Him the more;
He leads us till this life is DER;
Trust and obey
He chose for thee:
No feeble chance, nor hard. relentless
fate.
But hove. His love, hath placed thy
footsteps here.
He knew why the way was rough
and desolate.
Knew why thy heart would often sink
with fear.
Yet tenderly He whispered, Child.
see
This path il best for thee"
The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1911-08-30

of the association at Boston. The re-
port states that the desertion act is
in force In four states besides Mich
gan. these being Washington. Kansas,
Rhode Island and Wisconsin. 1t pro-
vides for punishment OF deserters by
imprisonment at hard labor, a portion
OF the proceeds OF such labor To be de
voted TO the support OF the deserted
wife or children. While the commit
tees does not deem II advisable to
recommend the passage OF this specific
act I'm all states. owing to the diversity
OF state laws on the subject of inn
prisonment at hard labor and the in
ternal management OF penal institu-
tons, It urges that the bar association
endorse the principles of the act.
The progress OF the movement for
uniformity Of state laws on various
subjects. as promoted by the confer
ence Of commissioners on uniform
state laws. is shown in the following
statistic presented in the committees
report:
'"The negotiable instruments act has
been passed in thirty-five states, two
territories and the District OF Column
bia and two possessions. the ware
house receipts act in twenty-one states
and territories and the District Of Col
umbia, the sale act in eight states and
one territory, the Uniform Divorce Act
in three states. the Stock OF Transfer
Act in five states, the Bills of Lading
Act in six states. the Will Act In four
states, the Family Desertlon Act I'm
five states"
The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1911-08-30
THIS DATE IN HISTORY"

1860 Marquis de Feuquiercs assum-
ed office as viceroy Of New France.
17OS-F'rench and Indians attacked
and burned IIavervill, Mass.
173O-Jonathan Belcher became gov
ernor Of Massachusetts and New
Hampshire.
177G-Long Island was evacuated by
the Americans
178l-F'rench feet arrived I'm Chesa-
peake Bav 10 help the Americans.
18Ol-The French evacuated Egypt
in favor OF the British.
1SO2-John Childe. who Induced
Congress to pass the first grant OF
public lands 10 benefit railroad, born
I'm West Boylston. Mass Died FEB.
2. 1853.
lSl2-Britlsh were rcpulsed by the
Americans at Bclalr. Nd
18G2-Confedcratcs victorious In the
second battle OF Bull Run.
1S77-Turks defeated In desperate
sortie at Plevna, Bulgaria, by the Rus
SLAMS. who captured the town.
i9OG-Great reception In New York
In honor Of William J. Bryan on his
return from a trip around the world.
19lO-The an-Amcrlcan Congress
AT Buenos Ayrcs concluded It's ses-
sions.
The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1911-08-30

III.-The Physical Strain of Flight

edge IL makes the machine rise on that
side, and the mechanism at the same
time pulls up the rear edge of the left
plane, thus lessening the impact on
that side and causing 1t to fall. Ii IL
In this way that the aviator controls
his balance, Wrapping his wings as he
dips one way or the other and keeping
himself on an even keel. After he has
become thoroughly experienced he
learns to balance without warping I'M
der ordinary conditions, for 1t has been
found that steering the machine toward
the high side brings it again to the
horizontal Then he uses the warping
devices only in emergencies.
On this day ut Belmont park the
wind was nasty and gusty, and was
I'm trouble at the very start. The ex-
tremely small breadth of the planes.
found, gave me practically no hori-
z5ntal support, and, though i kept
steering first to one side and then to
the other as the machine careened
over dangerously, / found that this
simple method of righting my balance
would not suffice. / had TO keep warp
ing my wings to their utmost limit,
and not for one moment did this ne
cessity cease.
In the seven laps of the course that
I made cannot tell how many times
l felt that 1 was turning over in the
air. Almost momentarily 1 felt as
though / must go crashing to the
ground below, for try as ! did I could
not get an even balance on the little
planes for any length of time.
It was totally new experience for
me, and / regretted more than once
The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1911-08-30
A JAPANESE SLEEPING CAR.

This night we had our first exper-
fence in "A Japanese sleeping car. The
track is narrow gauge and the stand
ard sleeping cars have six seats run
ming lengthwise. each seating two pas
sengers, with center aisle. The upper
berth Is the regular Pullman style, and
a section will accommodate two pas
sengers The night was during the ex-
IRENE heat Of midsummer, the car was
crowded and I'm addition tu the regu-
lar curtains each berth was provided
with mosquito bar. which added to
the general discomfort Passengers
were taken on and let down at all
stops 50 there was constant pro-
cession through the aisle all night.
Part Of the car was reserved for ncal
accommodation. and those who sat up
smoked necessarily, so that long before
morning the atmosphere became intol-
Age.
The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1911-08-30
j. ARMSTRONG DRExEL AND HIS BIERlor MoNopLANR

records established today these three
become In great measure interde-
pendent and inseparable. 1 mean by
that that when mans brain becomes
tired his body becomes tired with II,
and that when his nerves are shatter-
cd his body and brain give way too.
During the trials I'm the Gordon
Bennett cup race at the Belmont park
meet, near New York, last October, I
set of racing wings They were the
smallest surfaces IL was possible to
fly with even mt the maximum speed,
and were made with rs little span
from tip TO tip as was absolutely nee
essary. so that there should be the
smallest conceivable head resistance
when the machine was In motion.
On the day when the Gordon Bennett
trials took place had had these little
wings put on. / had never flown with
them, but knew that 1t would be USE
less with the regulation sized wings to
try to compete against the two 100
horsepower engines that were entered
because mine was only a fifty horse
power. SO / had to trust to luck that
everything would go right
The Greatest Danger In Flying.
In flying al aeroplane the greatest
danger comes from the constant tend
ency of the machine to tip over TO one
side or the other. A gust Of wind,
movement Of the aviator's body-any.
thing and everything tends to throw II
Off its balance. and the minute IL be
gins to tip downward on one side II
must be righted
There are two ways Of doing this.
A mechanism is provided by which
the rear edges of the ends of the
planes can be pulled down a few
inches, thus offering on that side where
this depressing or wrapping" is done
n greater impact against the air and
consequently developing greater lift.
Ing power. When the right wing Is
"warped" or pulled down ut its real