The Yakima herald. [volume] (North Yakima, W.T. [Wash.]) 1889-1914, 1911-12-27
HEALTH'S BEST WAY
EAT APPLES DAILY
Expert at Chicago Says to Make
Two Apples Disappear Where
One Went Before

The adoption of a. slogan for adver-
Using apples and their dietic value is
being urged by dealers and publicity
men in various parts of the country.
Such a one as "Health's best way. eat
apples every day." is recommended in
an address given at the American ap-
pie congress at Chicago recently by
Richard C. Coyne. If it is true, says
Mr.. Coyne, that apples are health
producers, tell everybody about it,
use the catch rhyme in advertise
ments, tack 1t on barrels and boxes of
apples, ring all the changes on it. If
apples are a cure for the drink habit,
as has been asserted by some one, let
the w. C. T. U. spread abroad some
such sentiment as this. which will re-
dound to the credit of the orchardists,
Don't drink, pray; eat apples every
day."
What Mr.. Coyne Said
Among the suggestions made by Mr..
Coyne in his paper were the follow
ling:
Newspapers in large cities do not
further the cause of the apple, and
the best means to develop the adver-
Using of the apple will be aided most
by the rural papers.
"It has been said that apples are a
great substitute for strong drink. If
this is the case, and it seems reason
able. why should not the Woman's
Christian Temperance Union and
other great temperance organizations
be promoters of apples or become
apple advertisers, and if they do not
like the slogan.
Health's best way,
Eat apples every day.
Let their slogan be:
Don't drink, pray,
Eat apples every day.
The peddler used to be a good ad-
vertiser of the apple by calling his
wares, and his craftsmanship depended
a great deal on the power and tone Of
his voice and his activity in measuring
out the fruit. Many large and small
cities and towns enacted laws forbid
ding the peddlars calling out their
wares, thus suppressing their vocal
method Of advertising apples.
What Feddlers Did
I'm Chicago some enterprising ped
dlers, after the ordinance forbidding
them calling out their wares went in
to effect suddenly changed the names
of their horses. Instead of calling
their horses Bill, Fan, Jim, ETC., they
called their horses Apples; if their
load for disposal was apples alone,
calling out in loud tones Get ap. APP
pies and to stop his horse would call
out Whoa, Apples giving the people
cue that he was advertising and had
apples to sell.
''The Advertiser of the Apple is
not limited to the printed form alone,
far from it; there are many elements
that enter into and are responsible for
the popularity of the king of fruits
the apple. The land owner promotes
the sale of land for growing apples,
the nurseryman who advertises the
varieties and good qualities of apples
and who also experiments with the
varieties to bring them up to a high
standard of quality as to color and
taste; the grower. the 5prayer, the ir-
rigator, the cooper, the box manu-
facturer, the transportation compan-
les, all are factors in the advertising
of the apple in extent to the service
they render.
Western Box Apple
THE credit of the publicity and adj
vertising of the apple has been great
ly advanced by the International APP
pie Shippers association, county fairs,
state apple shows, worlds fairs. APP
pie displays. various agricultural So
cieties of many states, fruit trade and
rural papers, and the limited space
given by the daily press, through
which channel of information would
do the most good if given in a fair and
impartial manner. Next to the daily
ipapers believe your apple congress