The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-10-29

I woods are brought from over seas
to yield their fragrance.
The boy of twenty one who started
this business lived to a ripe old age.
and saw his establishment grow to
| large proportions. He had many sons
One started the business that has de-
Ncloped into the National Lead Com
pany One went out into Wall Street,
ana with the family support estab-
Iished banking house that is to-day
| one OF the strongest in the street
He was known as "A philnnthronis,
ana gave millions In the cause OF
charity and education. Two million
dollars alone he gave 10 the university
| that bears the family name once n
DAY he, like all the other sons, gath
cred round the family board to take
counsel, 10 plan, to report and to ex-
/ change opinions. The two-story house
IN Dutch street, with it's modest soap
kettle. always was the rallying noint.
AS the business outgrew this little
house. the building next door was
bought, and later on building in
John Street had to be acquired Larger
and larger grew the KEITH: larger
and larger grew the volume or
business. In lsi7 1t had grown so big
that Dutch Street and John Street
alone could not contain it, The fac
tory was moved to Jersey City, and
there great kettle which was the
wonder OF it's time was put up. But
still the headquarters remained in the
little old house on Dutch Street
William lived until 1857, and when
he died he was succeeded by his sixth
son. Samuel. In the forty years that
Samuel sat at the head of the table
made the coffee and presided at the
family councils he saw changes greater
almost than those of his fathers time
| He saw the giant kettle that his father
built. and which was supposed to be
so huge that 1t never would be filled
dwindle to pygmy size when measured
! alongside those that followed. He saw
the business spread and spread until
1t reached the world around.
When Samue! died In 1897 his FIVE
sons, Richard NJ. Gilbert. Sidney NJ.
Austen and Russell. succeeded him.
Just as their father had been trained
for the business. SO were they. All
five had been sent to the same univer-
sity-Yale. All FIVE have been gradu-
ated. Each in turn was given a course
in the main branches of the family
business All were ready to take up
their appointed duties when the time
arrived for them to take hold. In each
and all, the family instinct, unity OF
purpose and reverence for the old or
der of things was encouraged. u any
, one thinks such a training nlunts en-
terprise he Is mistaken. Each one oil
the five vies with the other to advance
the industry. Every economy known
to science in this particular branch is
introduced. The house makes it's own
la bells Artists and photographers work
on the designs Artists are sent to
foreign lands to study the work of 9TH
er designers in order 10 broaden their
ideas and absorb the atmosphere OF
other schools. Inventors are welcomed,
and every device that will improve the
business is received with favor Ma
chimes of wonderful intrlcacy are in
troduced. Transportation experts are
employed to attend to the distribution
of the company's products. Sales
agents. when masters of their line,
command great salaries; chemists OF
the first rank are spurred to highest
endeavor to find new combinations of
perfumes that will catch the public
taste. Their artists reap handsome re-
wards when they fashion bottles OF
particularly attractive shape. Anything
or everything in the way of an In
vention or Improvement is taken up
with avidity.
1t is a wonderful business combina-
ton these men Of the House of the
Five Coffee Cups make, yet in all their
business activities they never depart
from the family custom and the family
bond. And, strong as is the family
bond with them. 1t almost is as strong
with their employees, for they have abb
sorbed the spirit of their employers.
Nothing iilustsntea this tetter than the
celebration Sf the centenary OF tho