The times and democrat. [volume] (Orangeburg, S.C.) 1881-current, 1911-07-27
The letter follows:
Editor Times and Democrat:

| 11uSo ctuu bStASSAoL.
EARLY to bed and early to rise,
Work like HI and advertise.
The above is plain and blunt, but
when the ideas embodied in that ex-
preston are put into actual practice
by either an individual, firm or city
results are obliged to be produced.
advertising pays" is trite express
sion, but the fact that it is trite in
no wise detracts from the tremen-
dous forcefulness Of the statement.
It pays the city to- advertise just as
It brings dollars to the Golfers Of the
merchant and business man. No
matter how many resources We may
have, no matter how much We may
brag about these resources among
ourselves, and talk to each other
about our advantages, we must let
the other people know about it and
the way to tell them is to advertise.
The merchant who does not adver-
tise must finally go out 'of business,
or see his business dwindle to insig-
nificant proportions. You may see
examples Of this all about you. The
same thing Is true of a city. Cities
are now awaking to this fact, and
are doing all the advertising they
can through their Boards of Trade,
Chambers of Commerce, and Ad
Clubs. Nothing in the world has
caused Atlanta to jump from the po-
sition of an insignificant lite town,
comparatively short time ago, to
the commanding place of Queen City
or the entire South, but advertising,
plus answering loyalty on the part
of all it's business men. Atlanta
has no natural resources of any kind,
but it is blessed with body of busi-
ness men who talk Atlanta all the
time, everywhere they can, and to
everybody they can. 1t is also bless
ed with newspapers who preach At
lanta day in and day out, 365 days in
the year. 1t is that undying devo-
tion to Atlanta and Atlanta's inter-
ests which has made the Atlanta
Spirit" famous all over this country.
In, other words nothing has built
Atlnnta but advertising, backed of
course by hard work, as indicated in
the text heading of this article.
Orangeburg has ten times the re-
sources Atlanta had when Atlanta
was the size of Orangeburg, and If
the business men of Orangeburg
would devote to Orangeburg just a
portion of their time, money, and
work to advertise Orangeburg that
Atlanta has done. We would be as
founded at the results. I believe in
Orangeburg and Orangeburg County
with all my heart and I believe
others do. Let all of us begin to tell
about 1t in an organized systematic
ed manner, that Is by Advertisement.
through an organized body, which is
naturally the Chamber of Commerce
want to see an "Orangeburg
Spirit" developed here whilh will eX-
eel and desire to excel our other en-
terprising cities around us. I want
to see sufficient money on hand to
properly advertise this splendid
"City on the Edisto" and let the
world knew what We have.
Milledgeville, Ca. the other nihgt
raised $1,000 in fifteen minutes to
advertise their town and assist their
Chamber OF Commerce in it's work.
Another $1,000 was raised the next
day. Milledgeville is smaller than
Orangeburg and not one-teInth as
wealthy in resources. 1t Is in a
county that has only three banks,
while Orangeburg has 21 banks in
it's borders.
During the past three years the
little city of Stamford, Texas, has
invested $4,000 in it's commercial
organization. Thorough ADVERTISE
ment that city has added a million
dollars to it's tax rolls within the
three years, not counting the work
of improving highways leading to
the town and other pubic improve
ments, nor the great work of better
ing conditions generally in that vi
cinity.
Orangeburg has been a year trying
to raise 81, 900.
Our business men must wake up to
| our advantages and let the world
know our advantages. l would like
to see our population 100000 in
1920" and we can get it if we will
work for it and spend the necessary
money.
Suppose We should wake up to,
morrow morning and find Orange
burg a city OF $4,000 people. made
sn over night. What would your
business property be worth per front
foot? What would your resi-
dence property be worth? What
would be the value Of you: business:
Property now worth sH5J FER front
foot would be worth at lease $1,000
rer front foot. Other values would
be in proportion. Wouldn't that be
, con ndition worth, wh'eo I believe