The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1911-01-19

Distortion No. I stated that we have
been accustomed to advertise Grape Nut
and Postum as 'Curc-alls for everything.
It has never been the policy OF this
Company to advertise Grape Nuts or Pos
tum to cure anything
We say that in cases where coffee dlsa
grces and is causing sickness Its dismissa
will remove the cause of the trouble, and
we suggest the use Of Postum for the
reason that 1t furnishes n hot palatabc
morning beverage, and contains natural
elements from the grain which can be
used by nature TO assist in rebuilding
nerve centers that coffee may have broken
down.
Likewise Grape Nuts food does not
cmrc anything, but it does assist nature
tremendously in rebuilding, provided the
undigestlhlc food that has been used IL
discontinued and Grape Nuts taken in its
place.
Charge No. 2 states that the passage
OF the National Food & Drugs Act com
PEELED us to drop from the packages some
assertions regarding the nutritive value
Of Grape Nuts.
We have never been 'compclled" to
make any change.
Since the beginning it has been a univcr.
sal rule to print clearly on every package
exactly what the contents are made Of.
Before the passage Of the Pure Food
Law the packages stated that Grape Nuts
food was made q wheat and barley.
We did not esteem the small amount
OF salt and yeast as Of value enough to
speak of, but after the new Law came
in we became as technical as the Off
cials at Washington and added the words
yeast" and salt" although we have
no recollection Of being asked to.
We believed that our statement that
Grape Nuts will supply elements to nour-
ish the brain and nerve centers Is true
and bring authorities to support the fact.
Some state chemists believed this a
gross cyaggcration and inasmuch AZ the
Food Dept at Washington could easily
hnrass grocers. pending trial on the
disputed question we concluded that
much The better way would be to elm
mate from our packages such claims.
however certain we may be that the
claims are true.
Another statement objected to read as
follows
The sys.cm viii .hsorh greater
amount Of nourahmcnt from ono pound
Of Grape Nuts than from ten pounds q
meat, wheat oats or bread
Some Department chemists deceive
thcmsclyc, as we'll as the public.
"Ca1oried" ia the word which defines a
unit Of heat determined by the amount
necessary to raise one klogram of water
one grcc centgradc On this basis a
table of calorics Is prepared showing th"
percentage OF different kinds Of food
Butter shows 800 Grape Nuts 1896
milk 90 Remember the statement on
the package spoke Of the nouri.hmcnt the
system would absorb. but did not speak Of
TIE c1I0rics q heat contained in it, for
the heat is not nourshment and the
nouri~hmcut cannot be Judged hy the
number Of heat units. notwithstanding
the fact that certain chemists would haze
the public believe 80.
As an illustration, Attempt TO feed a
man sixty days on butter alone, with it,
goo coorics The man would die be
fore the experiment had run sixty days.
Then. take Grape Nuts with 3o6 and
milk with 90. the two combined equal
a0B about one half the number ~ calo-
rcs contained in butter The man fed for
sixty DAYS on this food would hc well
uourisA,.. and could live not only sixty