Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1911-03-04

rural township will not exceed sixty to
seventy miles It viii require time for
township trustees to get every mile un-
der contract in short stations for quick
work and likewise the city must come
to the system Of short stations for
quick dragging or the farmers Will al
ways be ahead Of the town with their
road work
A grea. many farmers have been do
ing noble work at road dragging for
wears without public mention because
il has not come to the T.-R. who they
were Often a fire stretch OF we'll
ira gged road is admired by every pass
ing traveller without knowing who to
thank If farmers and auto owners
would make i, a point to report to the
T-E. especially fine roads and occas-
iorally a bad one the T.-R. would be
pleased to contribute Of its public men,
zion wherever and whenever 1t Will
help along the cause of good roads.
However, no real results will ever ar
rive until the township trustees adopt
ne Ransom plan of contracting their
entire township into short stations for
road dragging.
The demise Of the Herald was, Of
course inevitable from the nature OF
he enterprise when started. 1t was
never at any time since its daily pub
,ication strictly a newspaper venture
/. was not started by men attempting
70 establish a newspaper upon its own
merits as q newspaper. 1t was in fact
a operative effort on the part OF a
tew politicians and special interests to
,ave an organ with which to hammer
their opponents and influence local
elections. Al no time was any serious
effort ever n:a de TO extend its circula-
ion beyond the City limits and two
and three copies on each free delivery
route out OF this city is about the ex-
tent OF its rural circulation. In the city
people at first were asked to pay their
inscriptions bu. in a few months the
paper was distributed Will little effort
20 collect 1t was in no need OF the usual
.?ewspa per income. Likewise The fan
IRE has injure no one for the JOB print
e- who did the publishing got his pay
50 long as ne published and II is re-
ported by those who were solicited that
he was really to go on hammering
away al Norris provided certain
number would put M SIS per month
Cor me FUN Those who lost were the
stockholders but they got what they
paid for.
50 much for the post rnorce-n. but
Marshallrown? Newspa pe-s which were
started with pure intent 70 circulate as
have tried j. and failed. To
selves 20 the desires of those who
wanted somebody 20 abuse Norris but
hey Were primarily newspapers and
YET they failed. People locally do not
tu!lv understand their newspaper si,-
uation. The Times Republican is
larger newspaper in point OF circulation
and expense 20 produce, hence is
bigger paper than exists anywhere else
n the United States in a town o. 49,
900 people 1t is strong enough as
newspaper u ssll successfully thruout
The Central Da-t of the state at IS per
wear in com petition with the best eve
ming news paper published in Des
Moines and sold at 50 per year A
competing newspaper to 60 against il
IN Narshall.ovn must at least be as
good as the best evening paper in Dies
Moiues. However. az Cedar Rapids in
z city more than twice the size of Mar
shalltown they have two evening
newspapers and We. the T.-R. circulates
as many comics almost as both Of them
put together. Fort Dodge is not "one
newspaper town" and Yet it is as large
as Marshal,town. 1t has two daily
newspa oers and the T.-R. c!rculates
almost three ti,nes as many COPIES az
the two pl, together. Waterloo. too.
is not one newsna per town" and
ye- with its oe 00o peoo,e and three
iai,v nersnapers the T.-R. circulates
several .housan I'd COPIES mora than Wa
.er,oo's two biggest newspapers COM
hined \ newsnaoe does not sell ike
this because Of any peculiarly in the
town ard i does not follow that thers
* room Cor moro newsoaoers here
sirr ply because other towns have sew
eraI
Ana what does i. mean for a town?
= the close Of is fiscal year on July
/ last. the TIP had spent more money
upon the production Of its newspaper
than in any previous year. had done
more business than il ever cid before
and had net gain Of 400 copies
daily average circulation turnout
the year. II left in this city s27,-
739 more money paid out for labor.
and supplies. rents, etc. during the
year. not counting necessary supplies
bought out Of town. than il received
from all Of its advertisers and sub
scribers living in the town In other
words. being the big paper in lone
paper town" 1t yet required s27,739
more 20 spend in the town than the
town could produce for il in business.
Any legitimate newspaper venture try
ing to fill field that is already n ore
than filed is doomed to lose money.
In the meantime the public gets all
the news In one big newspaper for one
subscription price. whereas if there
were two or three newspapers here
they would repeat the same limited
local news and fill ND with plate mat
ter. None could afford to carry the
expense of big telegrap hic press re-
port and $50 special correspondents in
Iowa. with two staff Representatives at
Des Moines and the full equipment Of
editors and mechanical force necessary
TO- produce the Times Republican. Ad-
VertiSers can reach all Of the people at