davidaulloa/AmericanStories huggingface dataset:
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-01-06
Some advertisers would rath-
err lose money In their own way
than to make II according to
somebody's else way.
NEUTRALITY-SUSPICIOUS.
II PAYS to Advertise.

Mr.. Irwin pointed with pride to the
advance in education shown by the ad-
vertising of sets Of Shakespeare at
cut prices. He saw an advertisement
recently that said there had been a
great cut in the English classics. and
as he wasn't posted on what had hap
pened recently to the English classics
he went to find out. Some of the
tags on the sets" read as follows:
Shakespeare greatly reduced"
Shelley cut in half" "Dante's In
ferno gone down lower than ever be-
fore"
II wanted Macbeth for a friend"
he continued, "and asked the sales
lady: Have you Macbeth" She
called to the next counter: Say, Liz
zie, have we Macbeth this week."
and then sdded, II think this gentle
man is in the wrong department.
Macbeth isn't a book; it's a lamp
chimney"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-01-06
ADVERTISING TALKS
Ry w. C. FREEMAN.

BY. w. C. FREEMAN.
The business "ruIe of three"
First: Ability.
Second: Integrity.
Third: Advertising.
A man to succeed In business
must have special ability fo-
the line of business he selects.
If his ability Is backed up by In
herent integrity, then he has a
solid foundation on which 10
build.
To erect a great business In
stitution on that found alton the
aid of advertising Is absolutely
necessary.
OF course, every man who
Is able and honest, and who ad-
vertises does not always sue
ceed-that's the pity OF II, but
more men who have ability
who are not as serupulous az
they should be, even though
they advertise, fall, than do
men who possess tho three
characteristics that everybody
q willing to eoneede are neces-
sary to the building of any
business.
Ability has got to bs backed
up by energy, integrity has got
to be backed up by common
sense, and advertising has got
to be backed up by truth.
II looks simple, does 1t not7
And It Is simple.
Any man who has something
to sell to the people in any
community, II he has a good
articIe-lf he does not risrep-
resent In any way, can make
advertising pay, providing he
carries into his advertising
copy the principles that domi-
nate his business character and
his personal character.
OF course, Advertising can
not be gone at In a haphazard
way. There has got to be Just
a. much stIek-to-it-lveness APP
piled to advertising as there ls
applied to the business IT.
self.
There must be an equal
amount of courage applied to
the advertising, also, as we'll az
faith, because II man goes
into advertising without these
attributes, he Is pretty sure to
fall.
The home newspaper Is the
quickest way to reach the peo-
pie. Every merchant In every
community should know by
this time that to sell his mer-
chandise he must let the peo-
pie know through the daily
news bearer, received in every
home, what he has to sell and
what he will sell II for.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-01-06
Advertising
h Talks Il
CITIES BOOST THEMSELVES
American Towns and States Spend
Thousands Of Dollars In Ad-
vertislno.

Spokane, Wash, laid out more than
100000 last year, holding herself up
to the public gaze; Memphis expects
to spend $4,000 this year for the
same purpose; st. Paul, $4,000; Chi
cago, with Booster club" Of 5000
hustlers, pays an advertising manager
q salary of $4,000 year and does not
consider that she really needs much
boosting either.
The advertising bills of the city of
New York during the last six years
aggregated a. trifle under $4,000, 900.
says Business. Denver, Des Moines,
Detroit, Kansas City, Mo-: st. Louis,
Toledo, Minneapolis. Montgomery,
Ala; Wichita, Kan; Indianapolis,
New Orleans, Rochester, Cleveland
one might fill page with list Of the
cities that are boosting and booming
themselves, Systematically and reso-
lutely. and laying out their good, hard
coin to do 1t.
The Greater Georgia association.
with membership Of nearly 10000, Is
at work raising 100000 to be used in
exploiting the state and expects to es-
tablish permanent advertising head
quarters in many cities throughout the
country. Mississippi is getting busy
with a somewhat similar plan; eighty
Nebraska newspapers have pledged
themselves to methodically exploit
their commonwealth and to raise $685.
600 within the coming year with
which to do the work; the Northern
Pacific railway company has just put
a force of thirty writer's and publicity
men to work on campaign OF adVer-
Using for Oregon.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-01-06

=. .,o odses about an eighth OF an
tnoh from one end. Then turn .ne
edges toward you. and about an eign.n
,ncb from the first cut, cut again
,n+o the card almost to the fold:
r Turn the card thus. again and again,
.,++ing alternately into the edges and
tna fo1d until you again almost reach
the end of the card. Tnen car e aor1
omen the whole length and cut cut down usa
the middle fold. leaving the tive endS
On The card will now open out into a
80 large enough for you to pass
through.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-01-06
Formula for business sue
cess: Merit, plus advertising,
multiplied by cooperation.
The Modern Version.

Little drops of water poured into
the milk, gives the milkman's daugh.
ter lovely gowns of silk. Little grains
of sugar mingled with the sand, makes
the grocer's assets swell to beat the
band. Little bowls of custard, hum.
BILE though they seem, help enrich the
fellow selling pure ice cream. Little
rocks and boulders, little chunks Of
slate, make the coalman's fortune
something very great. Little ads. well
written printed nice and neat: give the
Joyful merchants place on Easy
street
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-01-06
Clever Bank Novelty.

A clever series of post cards for
banks has been brought out. There
are six cards in the series, to be
mailed 60 days apart. Pictures Of six
famous American poets are shown.
with the biography. and a calendar for
two months; also an interesting talk
on the benefits of banking and the
aame of the bank.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-01-06
His Face Slipped.

Small Tommy on being reproved
one day made a face at his mother.
why, Tommy" said she. I'm sur,
prised TO think you would do such an
ungentlemanly thing as that"
Excuse me, mamma" saii he, Il
started to make q smile. but my face
slipped"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-01-06
The "SiIent Drummer

An exchange says the merchants ad.
which goes into the homes of thou
sands of people and works while he is
at home by his fireside in the evening,
has been styled the silent drummer"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-01-06
7,t,c for Grandma.

Fond Mother-Do not forget 70 IN
10 grandma In your prayers, Bes-
&c and ask the Lord to bless her
end Iet her live to be very Old :,
Bessie (aged four)--on' sue o.u
enough now. I'll ask the Lofu -
make her younger.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-01-06
Am THE CHILD OF FATE

am the child of fate
What need it matter me
Where I shall buried be,
Death cometh son or late.
Whether on land or sea:
what may it matter mel
Work for the right and tu.t
with an intrepid trust;
Thsn need 1t matter thee
Naught IL thou buried be
Either on land or strand.
Either meath soil or sea.
-"Ironauill."
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-01-06
All Ads. Not Good Ads,

All that glitters is not advertising.
Successful advertising-ads.t that pull
must be as carefully worked out
as the novelist works over his best
seller.
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
Frisco Wants Wharf Frontage.

New Orleans.-The application to
the dock board of the Frisco railroad
for $500 feet of wharf space has re-
vived the report that the Frisco is
negotiating for the entrance of an
other steamship line into New Or
leans. The application, which was
contained in a letter from B. L. Win
chell of st. Louis, president of the
road, contained only the information
that the space was desired for freight,
inbound and outbound, handled by the
Frisco, the New Orleans, Texas and
Mexico and the New Orleans, Mobile
and Chicago. The Frisco is said to
have completed arrangements where
by the latter road will be utilized as
a route to the North and entrance
for it into New Orleans. Last spring,
at the time of the trip that B. F. Yoa-
KUN and q representative of the Ham
burg-American line made through
Louisiana and Texas. it was pretty au-
thoritatively reported that the Frisco
was seeking to have the Hamburg line
enter this port From time to time
since that the report has been circu-
lated, and the application for wharf
space by the Frisco has again re
vived it.
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
Young Mercler Not Dead.

Alexandria.-Leroy Mercier, aged
81, young planter Of Pointe Coupee
parish, who was reported killed by
negro, is not dead. He was taken to
Melville, La, and brought by the Tex.
as and Pacific train to Alexandria
Thursday. and is now at the Alexan-
dria sanitarium, critically wounded.
He was accompanied by his father
and mother, Mr.. and Mrs. George Mer.
cier. and their family physician, DR..
Gordon Morgan. The family is a
prominent one of Pointe Coupee par
ish. Young Mercier is reported as
having discharged the negro from the
plantation the day before and got ON
his horse as usual and rode over the
place. When he reached the mill
negro came up from behind and grab.
bed him by the arm, pulling him off
his horse and at the same time push
ing a pistol against his abdomen, fir.
ing shot through. Another shot
passed through the hip. The negro
got on Mercier's horse and fled. A
posse of men followed and 1t was re-
ported that the horse was found in
the woods about two miles away, but
there is no news as 10 whether the
negro was caught or net.
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
news OF ALL LOUISIANA
a ENINGs OF INTEREST
THROUGHOUT THE STATE.
ITEMS FROM EVERY QUARTER
OF Louisiana When It is News Gath.
cred for Our Many Readers
Parish and City.
Cotton ACREAGE Plan Endorsed.

Cotton Acreage Plan Endorsed.
New Orleans.-Resolution were
adopted by the Southern Cotton Con-
gress calling upon the planters of the
cotton growing States to reduce acre
age to be planted in 1912 by Is per
cent under that of 1911.
Reduction IN acreage and the hoids
ing OF the product were declared to
be the only means Of maintaining
Just prices for the Southern grower.
Plans were adopted by which every
county in the cotton States will be
canvassed, seeing and meeting the
planters personally and urging them
to reduce the acreage.
A school house rally will be held in
every county on January rs, 1912.
Then a county rally will be held in
each county on January II, two days
later, at which the pledges that have
been sent out will be collected from
the planters.
The congress will meet again
March 20, the place to be selected,
to hear reports on the Hightower
warehouse plans.
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
Makino up HI. Mind.

Deliberateness. quality generally
ascribed to the Scots. must reach a
kind Of Quintessence among the Shet-
landers, If this story from the Chris
tian World may be held to represent
them fairly.
The Rev James Hamilton, minister
sof the Church Of Scotland, Rodney
street, Liverpool, while on holiday III
Shetland, had narrow escape from
drowning. Accompanied by a boy,
Mr.. Hamilton was fishing for seatrout,
when he slipped on stone, lost his
balance and, being encumbered with
heavy wading boots, had great diff
Guilty In keeping his head above wa
ter.
Finally he managed to get back to
the shore, although in very exhaust
ed state, and said to the boy:
Il noticed that you never tried to
help me-"
"Na." was the response, "but / was
thinkin' o't!"
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
Humorous Kid.

I've just had new one sprung on
me" remarked a man in a cigar store,
'.and by kid, too. The other day !
was expectang 8 telegram from Wash
ington. where I've been negotiating a
business transaction. knowing
would be in a friends office from
two until five o'clock that afternoon, I
left word in the telegraph Office to
have my message sent there. About
4:30 o'clock a messenger boy came in
and inquired for me- You're expect
ing wire?' he asked. l told him
was. Sorry he said, but we can't
get word from Washington. / jump
ed out Of my chair in hurry. What's
the matter?' l asked. The kid edged
near the door and replied: He's dead
And then he ran out But he left the
message
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
Girl Nearly Captures, Thief.

Donaldsonville.-Tw young daugh-
ters of Lucien Casso, restaurant
proprietor, were awakened at $3.50
o'clock Friday morning by a noise in
their room, and claim to have seen
two men in the room, one OF whom
was rifling the armoir. When the
burglars left to enter another room
one of the girls slipped out of bed
and ran to her father to give the
alarm, but the thieves escaped. A
door downstairs was found open, and
the clothing which had been in the
armoir in the girls room was strewn
about the floor.
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
shopIifter Caught in the Act.

Lafayette.-Ben Mouton, negro,
walked into Schmullen's dry goods
store, presumably to buy goods.
While the proprietor and clerks were
engaged he lifted lady's overcoat.
The proprietor saw him do it, and. un-
known to Mouton, summed the police,
who arrested the thief before he left
the store. After instituting a search,
the police recovered from Mouton's
home a rain coat and a baby's coat
belonging to the Falk Mercantile
Company and a pair of shoes belong
ing to Nose Levy, merchant.
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
Cutting Cane Out d wIndrow.

Abbeville.-Shippers began cutting
cane out Of windrow this week and
the cane being delivered now is in
first-class shape. The results at Rose
Hill and Erath are equal to that
prior to the freeze. The tops Of the
cane are DANA Eed. bit by cutting
back one-third good cane can be de-
livered. II the weather would clear
at least two-thirds Of cane now re-
naming in the field would be saved.
The Erath Sugar Com1Spy reports 81
purity OF juice ektracts Monday and
Tuesday from windrdwhd cane and
five and half hours time to boil off
a strike They are getting 200 bags
of sugar per strike. against 205 bags
before the freeze.
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
Nav Establish COLONY,

Alexandria.-Rev. Jas. Boogaerts,
president of the Catholic Colonization
Society, accompanied by J. J. Nc
Laughlin of New Orleans, was in
Alexandria looking over lands in this
vicinity with a view of establishing
large colony of Belgians. Bishop
Vandeven of this diocese accompanied
the visitors on their trip of inspec-
ton. They expressed themselves as
pleased with what they saw, and will
open negotiations at an early date
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
Smallest Repubiic.

The smallest republic in the world
without contradiction is that of Tavo-
lara, a little island situated about a
dozen kilometers (seven and a half
milesl from Sardinia. It is little
more than mile in length and has a
population of fifty-five. The sover-
eighty of the island was accorded in
1886 by King Charles Albert to the
Bartoleoni family.
Up to 1882 Paul reigned peaceably
over his little island kingdom, but at
his death the islanders proclaimed a
republic. BY the Constitution of the
republic the president is elected for
ten years and women exercise the
franchise.
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
Built Nest Of Clock snrinos.

In the Museum of Natural History
at Soleure, Switzerland, there is a
birds nest made entirely Of steel
There are q number Of clock-making
shops at Soleure. and in the yards
of these shops there are often found
lying disused or broken springs of
clocks. One day q clockmaker noticed
in tree in his yard birds nest of
peculiar appearance. Examining 1t,
he found that pair Of wagtails had
built nest entirely of clock springs.
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
Inquirina For John.

The pricking Of that soap-bubble,
pretension, Is always an agreeable
pastime. In her recent volume OF
"reminiscences. entitled "As Remem-
ber.p Mrs. Gouverneur relates that
the son of Pesident Van Buren, was
generally known as Prince John, be-
cause he had once danced with
Queen Victoria before Shsr accession,
to the throne. and was unable to Tor
get it.
One day Van Buren met on tho
street James T. Brady, who had re
Gently returned from visit to Eng
land. In most patronizing manner
he inquired whether Brady had seen
the queen.
Certainly" said Mr.. Brady, "and
under these circumstances. was
walking along the street, when by
chance the queens carriage overlook
me, and the moment her majesty'B
eye lighted on me she exclaimed:
"'Hello. Jim Brady When did you
hear from John Van Buren,"
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
To Reduce Exprass Rates.

Baton Rouge.-PuttiGg in effect .
uniform express tariff On all OF the
roads operating in the State and max
ing a reduction of abs4ttt 20 per cent
in the present express charges, the
Louisiana railroad eSmmission has
handed down a final order in the
cases against all of thA express CON-
panies operating in E0nisiana. The
companies against Which the reduc-
ton are directed are the American
Express, Pacific Expyess, Southern
Express. Wells Fargo md the United
States Express.
Some of the important reductions
are:
Rates from Shrevep6rt to New Or
leans, reduced from to $1.75.
From New Orleans b Alexandria,
from $50 to $1.15.
From New Orleans Monroe. from
$2to 81 u 49,
From New Orleans u Crowley. from
$1s25 to $1.15.
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
The Other Half Of the story.

The Other Half OF the Story.
A North Shields schoolboy was ask
ed the other day what caused him TO
burst forth into smothered laughter
every. few minutes during the after
moons lessons.
"Wey, ye see. SIR" answered tho
mirthful one, "wer scullery coppers
been blocked up, SO this morning
mother put some gunpooder in-and
it blew big hole in t. ceiling!"
Surely there's not much to laugh at
in that?" said the teacher, reproving-
ly.
"But that's only hafe O. t. story,
sir!" exclaimed the youngster, choh-
ing back another outburst. Eye zee,
feyther was sitting on t copper te
keep t lid on!"-London Tit-Bits.
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
Baton Rouue,s Bond Issue.

Baton Rouge Baton Rouge held
an election. this week, voting two
mill tax for ten years for the erec-
ton of new school building. There
was no opposition to the voting of
this bond issue, and while the vote
was very light, it was largely favor
able to the issue, both in the amount
of property value and in number OF
votes cast. in both OF which respects
the bond issue has to receive a ma
jority.
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
Six Years for Adler.

New Orleans.-William Adler, for
mer president Of the State National
bank of New Orleans and for years
prominent in the commercial life of
New Orleans, will have to serve six
years in the Atlanta Federal peniten-
tiary. The United States circuit court
of appeals affirmed the judgment Of
the circuit court, which imposed the
sentence a year ago on conviction of
violating the National banking laws.
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
Lueius G. Dupre Found Dead.

Opelousas.- .-Lucius G Dupre, aged
40, member of the Opelousas bar
and brother of Judge Gilbert L.
Dupre and nephew Of District Attor-
ney r. Lee Garland Of Opelousas and
an uncle of Congressman H. Garland
Dupre of New Orleans, vas found dead
in a back room of Fontenot's place
Friday. He had gone 70 the room to
take nap at O'Clock in the even
ing. At / o'clock the next morning.
when the proprietor vent to close
the establishment, he iound the law
yer dead
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
Play Ball With Mortar.

There is no hod-carrying in Japan
The native builders have a method
of transporting mortar which makes
it seem more like play than work
to the onlooker. The mortar is mixed
in pile in the street. One man
makes this up into balls of about
six pounds weight, which he tosses to
a man who stands ON a ladder midway
between the roof and the ground.
This man deftly catches the ball, and
then tosses it up to man who stands
on the roof
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
Wrong Condition Of Mind.

The man who is involved In the
wrong conditions Of mind, does not
know. He Is ignorant of good and
evil. OF himself, Of the inward causes
which make his life. He is unhappy,
and believes other people are entirely
the cause of his unhappiness. He
works blindly, and lives in darkness,
seeing no central purpose In exist
ence, and no orderly and lawful Sc
quence in the course of things
James Alien.
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
Suit for $2s3,622.66

New Orleans. Charging that the
Gulf Refining Company of Louisiana
and the Texas Company of Texas had
entered into conspiracy to defraud
the Evangeline Oil Company, the Cal
casieu Bank and Trust Company OF
Lake Charles, receiver of the Evange-
line Company, filed suit in the civil
district court this week seeking $685.
622.66 damages from the Louisiana
and Texas corporations.
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
FOREIGN.

In the national assembly at Sofia,
Bulgaria, Friday an Interpolation was
submitted regarding the anti-Christian
outrages in Macedonia. Premier
Guechoff announced that a number of
arrests have been made in connection
with the fstib massacre, and that the
persons charged with the crime will
be courtmartialed. The outrage re-
erred to occurred December 4, when
bomb was thrown in a mosque,
twelve persons being killed and twen-
| ty injured.
A Teheran dispatch Friday to the
London Times says that the Russians
| have seized the telegraph lines at
| Mehrano and Khoi, the province of
| Azerbaijan, Northern Persia, and
| Astra, on the Caspian sea.
The court martial to fix RESPONSE
bflity for the explosion on the French
oattleship Liberte, which occurred in
roulon harbor September 25, Friday
acquitted all the officers.
Turkish forces have made several
| attacks on the Italians while the lat
| er were engaged in throwing up
works outside of Tripol. Reinforce
tents were sent to the aid of the Ital-
ans and counter attack resulted in
he withdrawal of the Turks. The
Italians lost three killed and twenty.
iour wounded.
1t is said that 1000 Arabs and Turks
have assembled within four or five
miles of the Italian trenches at To-
bruk.
That serious fighting has com.
menced between the Persian constitu.
tionalists and Russian troops is evi.
denced in dispatche; to Teheran from
"abriz, which state that the govern
or's palace has been bombarded.
There We're casualties on both sides.
The United States has formally mott
fled Russia that treaty of 1882 will be
abrogated January /. 1913.
Having accepted in an equitable
spirit the notification Of the American
ambassador that the treaty of COM
merce and navigation entered into by
he United States and Russia in 1882
ould be abrogated on January /, 1913,
fficials of the Russian government
are now directing their attention to
he question of new treaty.
Londons dramatic censor, George
alexander Redford. known officially
is the examiner of plays resigned
lis position Friday. Charles E.
}rookfield, who was appointed his
ssistant on November IS last, is to
acceed him.
The Thibodaux sentinel. (Thibodaux, La.) 1905-1912, 1911-12-30
Token for Departing Pastor.

Bogalusa. J. NJ Afford, Meth
odist pastor at Bogalusa three years,
has been appointed to Rayville, and
held the last service Sunday. He and
his wife were presented with a chest
of silver, the speech being made by
]. A. Gaines, Y. NJ. C. A. secretary.