The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1911-09-07
100000 CARS TO
BE MADE IN 1912
PRESIDENT OF ONE or LARGEST
COMBINED MOTOR CONCERNS
IN THE WORLD TELLS ABOUT
THE OUTPUT or MOTOR CARS
FOR THE NEXT YEAR.


Upon his return from conferences
with the branch managers, BENJAMIN
Briscoe president OF the United States
Motor Co., made the statement that
the year 1912 would see the greatest
production OF motor cars in the history
Of the industry.
He expressed the opinion that the
production of power-driven machines
next year will be not less than 30, 900,
aside from motor trucks. He further
says that go per cent Of these passeng-
er vehicles viii be for utility purposes
as the motor car has now become such
an important addition to modern civil
izatton that every man who has to
travel any distance must have a car
or fall behind in the fast moving world
of business.
In line with the usual policy of the
United States Motor Co., which mar
kets the Columbus, Stoddard- Dayton,
Maxwell, Liberty Brush. Courier and
the Sampson truck, the branch man
ayers are called together at this time
each year to discuss the plans for the
next twelve months. The first meet
ing was at Atlantic City and was fol-
lowed by meetings at Detroit, Chicago
and Kansas City, the latter bringing
the managers from the Pacific coast.
After careful consideration Of the
reports we have received from various
parts of the country, and as a result
Of the discussions with our branch
managers" said Mr.. Briscoe, II am
convinced that 1912 will see more mo-
tor cars built and sold than ever be-
fore in the history of the industry.
Average Price $1,100.
"The biggest year or the industry
UP to this time was 10000 cars, at
an average retail price of 1888, but
1912 will see not less than 100000
pleasure cars at an average price of
about $1,100, which indicates greatly
increased number of cars selling at
$1,000 or less, with substantial in
crease in the higher priced cars.
"Of this number, believe at least
so per cent will be used by physi-
aians, contractors, statesmen and
others for utility purposes, for the
need Of a motor car in almost every
grade Of business life is now apparent.
The above is in addition to motor
trucks and cars used exclusively for
hauling freight, the demand for which
Is constantly increasing.
"Of this big production of motor
cars" continued Mr.. Briscoe, ''the ma
jor portion will be made by a com
paratively small number of big pro-
ducers, while the cars that will sell
best are certain to be those of reputa-
ton that supply ample power and
modern style at low prices.
"The buyer" continued Mr.. Bris-
coe, wants reliability in operation,
just as We expect in a locomotive.
Power and style, and Of course the
proper prices, are influential factors
for the public's knowledge Of motor
cars Is increasing, and they have well
defined ideas as to what is best for
their particular needs. For that rea-
SON the designs and types that he are
offering for 1912 are meeting with
unanimous approval, as evidenced by
the enthusiasm and orders coming
through from our dealers everywhere,
who feel that the 1912 demand will be
greater than ever before. In no pre-
vious year at this time have we had
SO many orders on our books for i'm
mediate delivery.
THAT the farmer is growing more
and more FACTOR In our prosperity is
amply proven by reports from the
farming districts.
I'VE find that the cotton crop In the
south this year will be one of the
greatest in history and while In some
places crop reports are unfavorable I
am convinced that the general pros
perity of the farmers will not be af-
fected to any great degree. Crops in
the Dakotas are bad because of the
dry weather, and similar conditions to
a lesses degree exist in Kansas, Ne
braska, Oklahoma and parts of Tex
as. The farmers are buying cars, and
will continue to buy cars in greater
quantities than ever before, because
their use is profitable. and they make
far better living conditions in the ag-
ricultural districts"