Middlebury register. (Middlebury, Vt.) 1886-1937, 1911-02-10
NEW JEWELRY HOUSE.
Firm OF Sim, Persons & Co. Dis
solved by Mutual Consent.


city, and the largest in point of bust
ness and equipment between New York
and Buffalo. The firm of Sim, Persons
& Co., jewellers, silversmiths and dia-
mond merchants, that has conducted a
successful business at the corner of
Second street and Broadway, was dis
solved by mutual consent. Henry G..
Persons retired and in the future the
business will be conducted by Fred w.
Sim and F. r. Martin under the name
of Sim & Co.
With the change in the firm also
comes an innovation in the form of an
advertising department in charge of
Bert E. Lyon, who has acted in a SINH
lar capacity with great success for the
Manufacturers National bank. This
department will be conducted along the
lines of business getting and business
extension, and every effort will be made
to keep the firm in the public eye by an
unlimited amount of advertising.
Fred w. Sim, the head of the new
firm, may well be called one of the pio-
neers in the jewelry business. In 1847
Thomas Goldsmith opened a jewelry
store at No. Museum building, on
River street, that was destroyed by fire
Thursday. In 1874 he removed to the
site of the old Troy honse, at the Juno
ton of Fifth and River street. 1t was
in this place that Mr.. Sim went to work
for Mr. Goldsmith, and by hard and
earnest effort soon gained a thorough
knowledge of the business. In 1885 Mr.. |
Goldsmith retired and Mr.. Sim succeed
ed to the business. In 1888 Henry G..
Persons became associated with him
under the firm name of F. w. Sim & Co.
They removed to 246 River street where
their business grew rapidly and they
were finally obliged to,seek larger quar-
tiers. In 1889 they removed to the pres
ent site, at the corner of Second street
and Broadway, and Fred R. Martin was
admitted to the firm. The name was
then changed to Sim, Persons & Co..
and continued as such until today. Mr.
Persons retres on account of i'll health
He has not taken an active part in the
conduct of the business for nearly eight
years.
Aside from the commodous store on
the ground floor, where a large assert |
ment of diamonds, jewelry, silverware,
stationery, and glassware is displayed,
there is beautiful and spacious store |
the Nrrbo,o
crockery glass goods, bric-a-brac. art |
goods, statuary and novelties abound in |
profusion. At night this department is
brilliantly Illuminated and the effect is |
magnificent. The various departments |
are IN charge of experienced, painstak- |
ing, able and courteous employees.
Fred K. Martin, the junior member |
of the firm, who practically grew up in |
the business, is in charge of the depart
ment, where diamonds, watches and !
jewelry are sold, ably assisted by Miss /
Tanning. An added facility in this de-
partment is what is known as the dia-
mond room where sales of the precious |
gems are quietly made.
f. w. Phillip is in charge of the sill
verware, leather goods, metal ware and |
novelties. F. r. Bull has supervision
over the cut glass, china ware and brio
~ az III VIC bclotlHCIlI. MOSJ OF IleSe ]
goods are imported and were purchased
by Mr.. Bull, who has been abroad in
the interest of the firm on two occa
sons. The stationery and engraving
department is in charge of Miss Wood.
Wedding invitations and card engrav-
ing are specially here. A. l.. Greis.
who has been with the firm fifteen
years, is in control of the watch repair
ing department. Twenty-siX wears of
continuous service with the firm is the
record attained by John Mccarthy. who
devotes his entire attention to engrav-
ing Miss Perkins is in charge of the
jewel repairing department. Miss I'm
petit has supervision over the CORE.
spondence and Miss Lessels is in
charge of the accounting department
The packing and shipping is done un-
der the direction of William E. Mer-
rick. There are twenty employees in
the establishment.
The new advertising department. in
charge of Bert E. Lyon, is in room 4O7
Cannon place building. The apartment
is handsomely appointed, in oak, with
wall decorations of green and buff.
There is private consultation room
and complete telephone service. 1t is
probably the most modern department
of its character in the city, Mr.. Lyon
will have as his assistant, Miss Mar
garet A. Manning, who has been in his
employ some time. She has studied the
art of advertising and understands all
the pertinent features of the work. Mr.
Lyon ability in the advertising line is
well known to Trojans, his work on the
publicity committee during the Troy
week and Hudson-Fulton celebration
attracting widespread attention. Mr..
Lyon is also quite prominent in public
life. He is director of the Chamber
of Commerce, director of the Public
Schools Athletic league, a trustee of
the Fifth Avenue M. E. church, chair
man of the executive committee of the
Beman Park Neighborhood Outing asso-
citation, member of the Rensselaer,
County society of New York, the Rens-
selaer County ReDuhlican cL,h H.