Charlevoix county herald., 1911-11-11
A MODERN STORE.

We wonder If our citizens are awake
to the fact that there have been a
great many improvements made in
our business places during the past
summer and do we realize how much
is really being done?
We wonder If the same improve.
ments had been taking place inside
the stores and W it'll the object la
view Of finding out, we stepped into
one Of our principal business places
the other dav and us we started in,
we could not help but nutice the in
gepuity displayed In the arrangement
Of goods in the window.
Weitold the merchant as we went
in juSo what we had come for and he
inviL5d us to look through his store.
He told Us before starting in, that
stores are not just place where goods
are stored waiting for people to come
and buy, but that they are really spe' :
ialty shops where many ydcturers dis
play their best goods, and this We
found TO be true upon investigation.
We could not help but notice in
talking with this merchant, that he
called his merchandise. "Lines Of
goods, as Lines of shoes, Lines
Of clothing, Lines of hats."
The first Of these lines To draw our
attention was the shoe line which
filled nearly the whole space on one
side of the store. We. certainly were
surprised To see how many different
kinAs it takes to complete line OF
shoes. To i!ustrate-He showed us
one kind of shoe in Just one style, in
one make which takes from $50 90 To
$4,000 worth tOhave the sizes 10 just
this one line and when you come tC
consider all Of the styles aud all Of the
widths and the different priced shoes
that this merchant has on his shelves
it looks as though 1T would keep him
busy to keep track OF just this line
alone.
Our attention was then directed tc
the large racks OF clothing, and while
we had been surprised at the size ol
the shoe stock, we are certainly
amazed at the size OF the clothing
stock as we had no idea that such az
amount of clothing was carried by
any one merchant In our city.
Next we were shown the lines o.
mems ready-to-wear garments suct
rs shirts, collars, neckties. underwear
sweaters and other accessories thai
go To make up mans wardrobe. anC
found as large stock of these things
as hbe stores In many Of the large
citY& are showing.
Our attention was then turned to
the drygoods department and ther,
we found the most perfect arrange
mcnt OF cOrsets, hoserv, piece goods
silks, ribbons, laces aud everythin,
you can think OF that would be hand
led ia department Of this kind.
We went up stairs and took a lool
and then went down stairs and tool
another look aud found clear through
this up To date store, the same per
feet arrangement Ia all Of the variOu
lines.
The merchant told us that there j
no such thing any more as hit or m is
buying, but goods are speciality good
and by this ne said he meant, good
that are put out by a manufacturer
with some special feature that give
them prOmiupn ce and thorOuublv re
liable features.
We must admit we were highly en-
tertained AS we'll as enlightened an,
w&bd say To anyone who is no
Thoroughly posted on what Is goin
90 by way OF Improvements in ou
city. that they would find a trip lik
this not only interesting, but profit
able as well. The particular stor
that we visited, was the store of Ere
y. BoosiHger.