The Liberal democrat. [volume] (Liberal, Kan.) 1911-1924, 1911-08-11

THE STORY OF FLANDERS 40" is even
more simply told There is no change in this
sterling model not the slightest either in mechan-
ical detail or in appearance. We could see no
chance for improvements.
SHE HAS COME INTO HER OWN. Never
was more signal victory than this car has achieved.
Never did any automobile enjoy greater override
mand than Flanders 20" does now, and with an
output of 100 day at that.
YOU WILL REMEMBER that, like all new
models Flanders 80" did not come up to Design
er's Heaslets hopes the first season, 1909-10.
There were several minor defects.
WE SAID so FRANKLY in our ad an
nouncing the improved 1911 three speed model.
Competitors criticised us severely, said it was bad
business to tell all we knew to the public" Well,
perhapS-only it didn't work out that way-much
to their chagrin.
WE USE STRONG STATEMENTS in our
ads. We have the goods and ordinary terms can
not do Justice to them. SO do others deal in
superatives, when they are procaiming hoped-for
virtues. Past errors they are singularly silent
about, however
WE HAD TO ADMIT that the two-speed idea
was wrong for touring car. Its only advantage
was cheapness of manufacture, and, while we had
the customers interest at heart when we designed
the twO-speed Flanders 30" we found we were
mistaken and that the customer, experienced buy
ers, anyway would gladly pay tritle more to
have the added efficiency and superior control of
a three speed selectve sliding gear transmission.
WHILE WE WERE ABOUT 1T we design
ed the handsomest fore-door touring body that
was ever seen on moderate priced car.
AND WHAT A RECORD she had made
is simply splendid. Discredited by her past, deal
ers and Individual buyers alike we're supercritica
Competitors knocked" for fair and tried to con-
vince buyers that the three-speed model was real
y no great Improvement over the former two
speed We sometimes think this very knocking
was our greatest advertisement for, of course,
the public knew that the man whose name this car
bore would stand back of the product, it had been
his pride from the first
so THEY DETERMINED TO TRY the new
car out And they certainly did figure out some
gruelling tests, speed hill climbing, mud plug
gng, sand fighting, every imaginable stunt that
could break down a car or prove her ability. And
Flanders '20' always came up smiling The as
constituent of her opponents was something to see.
From that time she has forged steadily ahead,
sweeping from her path every would be rival till
today, she is an acknowledged leader. Dealers
tell us there would be no other light touring car
SOd III Lhey cOuld get enough CuTee-Speeu rlauueTS
POS to fill the demand.
IN LARGE CITIES buyers are so we'll inform
ed they simply won't accept substitutes. They
will order six months ahead and wait for Flanders
40" rather than take an assembled or tin car"
as a substitute. But in smaller towns, where there
are fewer cars and folks don't have as good
chance to compare performance and durability,
dealers are still able to persuade buyers the lmita
tions are Just as good" That is why the tin
cars thrive
WE HAD IN MIND in designing this car. the
great class of we-to-do business men who want
family touring car of high efficiency, seating five
and capable of taking them anywhere, people who
want car of sterling quality and yet feel they
cannot afford car as large as EMF 80"
NOW WE COULD HAVE DONE as we did with
EMF 800 five years ago, designated with an
eye single to mechanical excellence and without
regard to appearance. But that day has passed
The opinions of other makers to the contrary not
EMF FACTORIES, DETF