davidaulloa/AmericanStories huggingface dataset:
The Detroit times., 1911-09-25

There are publications of $4,000 In
this country whose columns are worth
more to the majority OF advertisers
than others of double and even treble
that figure. Personally, l would will
ingly pay twice as much for space In
the former az In the latter. And the
time il coming when valuable circu-
lation-among quality readers-wtll
win it's own battle.
Listen: Several years ago ] be-
came connected with small semi
trade paper In an executive capacity.
Shortly after taking up my work, there
came one day the representative OF q
subscription and circulation bureau.
To cut a long story short, he offered
10 get me as many thousand subscrip-
tions as I wanted-in any state or
states desired--to deliver them with
In 60 days and to conform to the post
ONCE regulations. All this without
any EFFORT on my part, but with con-
siderable expense. Suppose all thio
had been done-the circulation boost
ed TO 10 or 10 thousand-aggressive
advertising men put In the field. Tne
business would have come In. WITH
out doubt. A..
How is the advertising manager 70
know that some of the various pur-
The Detroit times., 1911-09-25

The style of Bunyan I is delightful
to every reader. and invaluable as
study to every person who wishes TO
obtain a wide command over the Eng
lish language. Ths vocabulary Is the
vocabulary OF the common people
There is not an expression. II We ex-
cept few technical terms OF theoi-
ogy, which would puzzle the rudest
peasant. We have observed several
pages which do not contain a single
word OF more than two syllabies. YET
no writer has said more exactly what
he meant TO say. For magnifcence,
for pathos, for vehement exhortation.
for subtle disquisition, for every pur-
pose of the poet, the orator, and the
divine. this homely dialect, the dia-
lect of plain working men. was per.
fectlv sufficient. There Is no book In
our literature on which we would so
readily stake the fame of the old pol
luted English language. no book which
The Detroit times., 1911-09-25

locations he Is using are not doing
these very things? This may seem
an extreme position, and II is doubt
less open to criticism. but there Is
more truth In 1t than many will care
to admit.
know of q certain publication sell
ing for something like so cents a year
which has recently secured contracts
for automobile advertising. Cannot
the wisdom Of the selection Of such
medium as this be criticized?
A little test made OF large list
OF publications shook up my ideas In
good many ways. But above every
thing else found that there was q
greater difference between we'll
known periodicals than had dreamed
Of before. The idea Of paying for the
quality Of the publication and It's read
ers means q good deal more to me
now than II did then.
And one thing more. Quality circu-
lation cannot be forced. A publica-
ton OF little merit cannot get-ard
hold-such readers. It's the genuine
merit OF the publication that Is re-
sponsible and there Is setting In a
strong drift toward those pubiica-
lions which have this merit.-Prfnt-
ers' Ink, New York.
The Detroit times., 1911-09-25
ADVERTISING TALKS
tcs.t,.s.d sre- Pas. o.sS

IN which only a small percentage OF
the readers OF a publication can pos
sibly be interested?
This raises a very interesting
point and every advertising
man. whether he represents a
newspaper, trade publication,
magazine, blizzard concern or
what not, should ask himself
"WILL 1T PAY TO USE MY
MEDIUM?
Have not advertising men q
MORAL RESPONSIBILITY
placed upon them that they
haven't given much considera-
ton to? Is it not fact that
most of us go to prospective adj
vertisefs and tell them that
THE SURE ROAD TO sue
CESS is THROUGH ADVER-
TISING, without giving any spe-
cial thought as to how their
business may be benefited by adj
vertising in the medium We rep
resent?
DO WE OWE 1T to the man
from whom we take money to
The Detroit times., 1911-09-25

be certain in our own minds at
least that we will give him a
FAIR RETURN after he pays
his money for space in our pub
locations?
The readers of this column, !
think, will agree with me that,
from time to time, it has been
pointed out that BEFORE get
ting q merchant or manufac-
turer, to start an advertising
campaign, it must be CONCLU-
SIVELY PROVED to him that
he will be able to realize a per-
centage of profit on his ADVER-
Using INVESTMENT.
hold to the theory that a
man who takes an advertisement
from a merchant or manufac-
turer, feeling in his heart that it
isn't going ., produce a reason
able return to that merchant, Is
securing money under false pre-
lenses.
We must be careful to study
a mans business and apply the
final analysis to the question
WILL ADVERTISING PAY
HIM?
(To be eontn.sd.l
The Detroit times., 1911-09-25
LaF0LLETTE BUCKS
THE MACHINE

In his "Aut biography OF an Insur-
gent" In the October American Maya
zine, Senator LaFollette OF Wisconsin,
tells OF his frst campaign for congress.
He decided to run independent OF the
Boss. With the assistance or q friend
he won the nomination, but not with
out stiff fght with the machine.
OF this he writes:
1T was not long before the machine
found out what | was doing. The so
called Madison ring, which controlled
that congressional district. was com
posed OF Keyes, Phil Spooner. broth.
err OF John G. Spooner. Oakley, United
States marshal, and Willet Main, q
brother-in-law OF John c. Spooner, who
was deputy marshal As was on my
way home one day, Phil Spooner stop
ped me and said:
What is this hear about you run
ming for congress-
"I told him my purpose.
"Do you expect to be nominated!
81 told him did.
Don't you know he said, that
there hasn't been a congressman nom
mated for Is years who hasn't had VI
support? Why haven't you consulted
Reyes and Oakley and me-?
81 said: I know OF no reason. why
should consult you. I've been out IN
the country consulting the people, and
I'm going to consult good many
more
Well, young man., he said. you
- e.. CONS
"I said 4 think can; anyhow I'm
going to try
"They gave me a hard fight. They
hired all the teams In Madison and
covered the whole country. There was
no influence they did not use; no wires
they cid not pull. But / carried the
caucuses against them and elected m,
delegates. The very night that ! go
the anal reports from Dane county
received a telegram from Sam Harper
saving that he had carried the las
caucuses that settled Grant, That
meant that I had won. Sam had mo-
been out OF his buggy for 30 days. A
man will do things out OF warm friend
ship that he will never do for money
or ONCE, or fame.
The Detroit times., 1911-09-25

shows so well how rich that language
Is In its own proper wealth. and how
little ii has been improved by all that
II has borrowed.
Cowper said, 40 or so years ago,
that he dared not name John Bunyan
In his verse for fear Of moving a
sheer. To our refined forefathers. we
suppose, Lord Roseommon's essay on
translated verse and the duke OF
Buckinghamshire's essay on poetry
appear to be compositions Infinitely
superior to the alegory OF the preach
ing thinker. We live in better times;
and we are not afraid to say that
though there were many clever men
In England during the latter half OF
the seventeenth century, there were
only two minds which possessed the
imaginative faculty In very eminent
degree. One of those minds produced
the Paradise Lost" and the other
the Pilgrims Progress"
The Detroit times., 1911-09-25
A POEM A DAY.
WIRELESS.

WIRELESS.
Mv.taries are more on sea than snore'
90 now to the wireless bark:
Buzzine like bees in angry seas
II speeds to the given marx
Out of the blight OF the largest nish'
II feels its distant way -
Finding it's ship I'm the deepest oip
Amid the oceans spray
TIE sea sends its ghosts In misty hosts
To brighten the lands away;
81 Elmo's fires and words without
In the storms and lightnings play.
Perhaps lost souls that seek their
90 bearing DER the foam
The searching spark In It's worid-"iae
That brings the message home!
Don c. Seitz. In Harpers weekly
The Detroit times., 1911-09-25
From Another Point of View

John Il
II al gotten through with It,
Thomas he
nightwatch to agree with him.
would be o the street railway
=
passing in pulling
and-ove.
Cobb of
And
wel-wshers II IL Georgia
which
The Detroit times., 1911-09-25
/. Wiley Has Been
lx9nerated. But His
Hands Are Still Tied


re president Of the United ought certainly to be-
We Of the opinion besides pleased Taft
eud he have found sufficient grounds of Wiley
This deduct from the hsthsartsd
aa.ir
Many have gained from impression wsys authority
restored By the exOneration, is mistake.
DR. WILEY REMAINS EoNEETTTY FAR AS THE ENFORCE
LENT OF THE PURE FOOD ACT CONCERNED
A. this fact generally popular approval
Pdnt Ta action subsidies and evidence accumulate people
pe dssatizAed
HIS REGENERATION OF WILEY HAD BEEN DISCOUNTED
suggested even the president contemplated Diminishing
Wiley the instance Of the high officials who sought this undong he
might for
his retention in Office
stopped Wiley helpless
babe from which easy matter sweetmea
conditions graphically
described before committee
drug inspection control Of the ad
uinitration Of the pure food
STILL CONSISTS WILEY, McCABE DUNLAP, AND IT
IS MCoNCEWABLE THAT THEIR RELATIONS WILL BE MORE HAIR
M0NI0Us BECAUSE OF FAILURE OF THE SCHEME OF MCABE
AND DUNLAP TO GUST WILEY
latter against him
that he generally voting public inqung whether
there the future
between the interests Of the dOpefOod manufacturers and the
interests Of the people
Without thorough housekeeping department agriculture
he interests the people prod little presidents action
pertinent question whether there to be much
housecnng and whether will be undertaken Secretary
wilson or his successor and how
THE PUBLIC DEMANDS THAT PRESIDENT TAFT SHOULD 60
FURTHER AND PROMPTLY AND EFFECTIVELY UNBMD DIR
LuEYs HANDS.
indeed there is some doubt public would suited have the
htening department Of agriculture left to its present head
newspaper commenting the inference OF Pres
aen Taft has ntmad that Score
ia1y Wilson should 60.
political this not the most pleasant for
uesden slipping contemplate and Mr. Taft cannot be
act now pb that SHOULD ACT and
1CT QUICKLY
President Taft wey work and has announced
liz appreciation Importance people exposed all
ndes to the greed Of grafter and prisoners
sincere and the furthance Of that work strikes him
IL a much importance people the Taft political fortunes ne
oud see placed the head and the subordinate POSI-
lions Of the department agriculture will be help instead Of
burden to Dr. Wieys bureau and its purposes
WHAT WILL OUR PRESIDENT DO ABOUT TT
The Detroit times., 1911-09-25

ment and then replied in tone Of
convictions:
Yes, num-"
The teacher sighed.
why. johnny" she asked. Tell
me why"
And now the answer came quick and
pat:
Cause you can't" said Johnny,
triumphantly.-
The Detroit times., 1911-09-25
A Mistake.

Circulation Man-That woman who
wanted her name kept out Of the pa
per yesterday has stopped her sub
scription.
Editor-why, We kept her name out.
c. M.-That's the answer.-Toledo
Blade.
The Detroit times., 1911-09-25
information.

where does this train stop nextT'
asked the nervous traveller on an un-
certain railway.
well, boss replied the porter.
"dar's three Sashouts an some bad
track right along here an she's liacle
TO stop mos ny place mos any min
te."--washington Star.
The Detroit times., 1911-09-25
An EXCLUSIVE Church.

An old darkey wanted to JON a faah-
ionable city church and the minister,
knowing It was ardly the thing to do.
and not wanting to hurt his feelings,
told him to go home and pray over II.
In a few days the darkey came back
well. what do you think OF II by
this timer asked the preacher.
well, sah." replied the colored man,
"ah prayed an prayed, an de good
Lawd, he say to me, 'Rastus. All
wouldn't bodder NAH haid about dat no
mo-. Alive been trying to get into
dat chu'ch mahser TO de laa' twenty
yeahs an All done had no luck
National Monthly.
The Detroit times., 1911-09-25
No Room for Doubt.

The afternoon was warm. holidays
were approaching and the teacher was
almost worn oct in trying to drum the
students Of grammar into the wooden
craniums OF her pupils.
aNow. Johnny" she said YEARLY,
tell me--would II be proper for you
10 saw You can't learn me no.hingr'
Johnny looked thoughtful for a mo-
The Detroit times., 1911-09-25
Gems of Wit, Wisdom, Eloquence
JOHN BUNYAN.
BY THOMAS B. MACAULAY.

an OF Edinburgh
" - Review. Dec ember. ls5i)
The Detroit times., 1911-09-25

No bouquets for President Taft
were called for because he ex-
onsratsd DR.. Wiley from petty
charges preferred at the inspiration
of wiley's enemies, whom this col
umn recognizes as the public.
poisoners.
He simply rendered the only YER
dict possible for him to render, as
q fair and impartial official, which
The Detroit times., 1911-09-25
Some Newspaper Circulation Is Worth Thre E
Times AS Much AS Others

BY HENRY n. HOVER,
Advertising Manager The =. g. Stearns (Auomoble)
The Detroit times., 1911-09-25

Behold new engine the stock ucksr
middle
when the Paris bankers be
on In
- owing debt In France was called on for his mon
tumbled
| 'TIc<isn there. epanick imes In
4 In capital put
= nsur
Of
bankers?
the capasc
panic! ugly kill her credit can't
EN-!
The Detroit times., 1911-09-25

There growing the OF the public 70
o
Wright aeropan patent
the Wrighs sued all
n---n unlicensed" flyers the Chicago aviation meet de-
under the warpng wing patent
AND TEiR wghs sugmatize "obsuconsts are ac
| delaying the aviation game
- Delaying game! When thinks OF the long
which tinker
aviation ALL
wrights takes
Wright
brothers
Let's
aeropan practical They
machine the world
turn
Recognition country woke ar
finally
flying machine cranks who dwe there
O consideration
the The is litigation AS as the
Wrghts settled down into
lighting
delaying the
game" $50.
standpoint It's the old
ton from the kind.
Yet
look
epoch-making invention
The Detroit times., 1911-09-25

OF the public
corners
howl when the wrghs sued
The Detroit times., 1911-09-25

ng train in New Jersey frightened pulling
driven by Roy Ham. The wagon overturned. Han
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-04
T0PEKAN AT NOVELTY.
Miss Catherine Kungle Playing in
Vaudeville Here This Week.

A former Topeka girl is playing al
the Novelty this week. Her stage
name is Catherine Challoner, but she
was Miss Catherine Kungle. She is a
sister of George Kungle, who lives east
of Topeka. Her father. now dead, was
j. B. Kungle and ran a bakery on
Kansas avenue, some ten years ago.
Their home was near Burnett's mound
The daughter taught school one
term in Oakland. Her father died
about ten years ago and then the girl
went on the stage. Before his death,
her fathers wishes kept her from it.
Her mother died recently.
Miss Kungle or Challoner is a sis
ter of Mrs. H. H. Shaw of Lawrence.
Mr.. Shaw once managed the old Cope
land hotel, which was destroyed by
fire two years ago.
Since leaving Topeka after her IA
theirs death, Miss Challoner was for
several years with a repertoire COM
pany. She has played several Shakes
perian roles. She has been in vau6e-
vile about two years.
This week the ex-Topeka woman,
with a clever partner, puts on a sketch
playlet in which a professional ac-
tress (Niss Challoner), broke and out
of a job, by her advice and realistic
acting keeps a stage struck country
girl from leaving home and her sweet
heart for the stage. Miss Challoner
also recites ''The other One Was
Booth" in which an old time actor
relates the glories of his past career.
Her work is excellent and is well re-
ceived.
ST went on the stage because 1 al
ways wished to do so ever since I was
little child,'' said Miss Challoner.
my father opposed it when he was
alive, but after his death secured an
engagement with little melodrama
company in Illinois. 1 have been in
the 'profesh' ever since.
Last year I was with the Nichol-
son-Sylvan players as 'Kateryne' in
the Tanning of the Shrew We played
the Chautauqua at Chicago.
Eyes, indeed, I like my work. To-
peka, however, still looks good to me-"
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-04
RAILWAY NOTES.

The Santa FEES report for February
SHOWS a small increase in both gross
and net earnings over the figures for
the month last year. The operating
income for February was S1,9S1,OOO.
an increase of $54,60O For eight
income was $22,793,00O, an increase of
$685., 000
The Garden City, Gulf & Northern
Will rebuild the roundhouse recently
destroyed by fire at Garden City, KAN,
March 13.
Employees of the Santa Fe must not
assign their wages, but personally col
lect the same, under new rule to this
erect, violation of which will subject
them to dismissal from the service.
John j. Falvey has been appointed
travelling passenger agent of the Rock
Island lines, with headquarters in New
York, vice Jas. M. Hayes, resigned to
accept service with another company.
A. H. Lovett has been appointed
Island lines, with headquarters at
Davenport, Ia.
r. ]. McQuaid has been appointed
foreman Of the Rock Island lines at
Rock Island, I'LL, in charge of the loco
motive and car departments, vice v.
w. Ellet, resigned.
Soda fountains are to be installed by
the Union Pacific on its trains this
summer. The fountains will be placed
in the regular dining cars, which are
open to travellers at all hours. All
through trains west from Omaha, as
well as those on the Kansas branch,
will be equipped.
The Pennsylvania has had returned
to it by a woman, who, on March 2,
fonte, ticket dated March of the
same wear.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-04
SHOULD SELL sT0Cfx AT PAR.
This Is Ideal Condition of Railroad,
Says Ripley.

E. P. Ripley, president, Santa Fe:
1.-The ideal condition is that rail-
road should be able to sell its stock at
par; that it should be able to take in
more partners instead of taking in
more creditors. If earnings were such
as to give the public confidence there
would be no difficulty in selling the
stock at par.
"There are certain classes of ex-
penditures that should be made from
earnings always rather than from the
sale of either stock or bonds As the
communities along the line grow up
from country villages they demand all
manner of improvements in the way
of fine stations, gates and paved cross
ings. They ask for it properly, but
there is no return to the railroad COM
pany. All those things in my judg-
ment ought to be met very largely out
of earnings. Unless the railroad is
permitted to earn sufficient margin, it
is unable to meet that class of ex-
penditures without the sale of addi-
tionaI bonds, transferring a certain
burden to posterity which ought to be
borne by the present generation.
1.-The Santa Fe ought to earn on its
investment double what it pays in divi-
dends at least. If it pays 6 per cent
in dividends it ought to earn not less
than IL per cent on the stock"
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-04
MANY FIGHTS THIS WEEK.
Packey Mcfarland Is One of the Bus!
PuoA,

Chicago, April 4.-Packey McF'ar-
land, the Chicago lightweight is the
busiest pugilist in the country this
week.
On Friday night at Racine, Wis,
Mcfarland and Morris Bloom will
come together over the 10-round
course
Another Wisconsin club will stage
bouts on Thursday night when Tommy
Mcfarland, also of Chicago, appears
against Dauber Jaeger of Fond Du
Lac, the town in which they. are sched-
uled to battle.
Rudy Unholz, the Boer, who once
fought Battling Nelson, in which he
was credited with having more than
held his own over ten rounds, goes to
st. Joseph, Mo-, to meet Tommy
Moore, of Chicago, on Friday night.
Billy Wagner, is billed for a bout
at Windsor, Ont, Wednesday. His
opponent will be Sammy Trout.
Willie Lewis and George Gunther
are scheduled to fight at Paris, France,
on Saturday night Gunther is a negro.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-04
ZbyszkO and Koch in Finish
Match at Grand Tonight.
Koch Says Pole Has Long Fear
ed to Meet Him.
MET IN KANSAS CITY.
German Was ''Rung In"at Match
There Saturday Night.
Poles Manager Called His Pro-
tege From the Mat.

Indications go to show that Mana
ger Roy Crawford of the Grand, who
has been pulling off some of the best
wrestling matches with men who have
great regulations will not disappoint
his patrons tonight when they see the
Polish champion and the German
champion in finish match, catch as
catch can, the best two falls out of
three.
Last Saturday night Zbyszko was to
throw any five local men in kansas
City inside of one hour. He threw
two local men in five and Is minutes
and then the third appeared, known
as Adams, but Zbyszko's manager was
wise to the fact and stopped the
wrestIers for he did not care to have
his man go against Koch as he well
knew that he had finish match with
him here in Topeka Tuesday night,
and that a great deal depends on the
outcome of the match here tonight.
The winner of tonight'S match will
wrestle with Gotch or Westergaard
who will wrestle in Los Angeles to a
finish match on April 7th.
This is Zbyszko's last appearance
here and he is very anxious to make
good as he will get heavy backing in
the east if he succeeds in throwing
Koch tonight.
Koch has argued all the time that
he will be able to throw Zbyszbo and
he also states that Zbyszko has been
trying to dodge him for several years,
that he would not give him a match
in the old country and that was one of
the reasons for his coming to the
United States.
The match will be fast and furious
and the Topeka fans should see one of
the best matches of the season.
The election returns will be an
nOunced every five minutes.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-04
LOSS IN GROSS EARNINGS.
First Two Weeks in March Aggregate
S17295,987.

Total gross earnings Of all United
States railroads reporting for the first
two weeks in March aggregate ST.
295,9S7, according to Dun's Review, a
loss of 3 per cent as compared with
the earnings of the same roads for the
corresponding period last year. The
total this week shows that there is no
decrease in the tendency toward con-
traction in the railroad business of the
country, the loss this week being
larger than at any time since smaller
earnings than last year were first re-
ported. While more railroads are now
making smaller returns than year
ago, a number of important systems,
especially in the south, west and south
west, still report good gains, indicating
well maintained business activity in
the territory they serve. Among these
are Central of George, Mobile & Ohio
Southern and Seaboard Air Line in the
former, while in the two latter sec
tions are ST. Louis Southwestern,
Minneapolis & st. Louis and Missouri,
Kansas &, Texas.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-04
ATTACKS RENO INDUSTRY.
Roosevelt Advises Nevada to Drive
Out Divorce Colony.

Reno. New, April 4.-Reno's divorce
colony was the subject of Theodore
Roosevelt's principal address, deliv-
cred to a crowd of several thousand
grouped about the court house steps.
1T is one colony of which you want
to rid yourselves he declared. 81
don't care what you do with those of
your own state, who seek divorces, but
keep citizens of other states who want
divorces out of Nevada. Don't allow
yourselves to be deceived by the argu-
ment that such a colony brings money
to your city. You can't afford to have
that kind of money brought here.
Keep that whole colony OUT
Mr.. Roosevelt declared that the di-
vorce seekers who came to Nevada
were endeavoring to evade their duty,
and that such citizens could not be of
benefit to this state.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-04
CURTIS FOR CLOTURE.
Kansas Senator Has Plan to Stop Fill
clustering.

Washington, April 4.-Senator Cur
tbs is preparing for crusade for an
amendment of the senate rules to per-
NIT the senate to determine when de-
bate shall cease upon a given subject.
He has announced that he will intro
duce a resolution for an amendment
to provide for cloture after a subject
has been under discussion for five sep
hours.
Under this plan any senator would
be recognized to move for the termi-
nation of debate and if the motion pre-
walls by a two-thirds majority, a vote
shall be taken after three hours addi-
tionaI discussion.