Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-07-02
No Exhibits at Turin.

II is a matter for deep regret that INC
manufacturers of this country nave not
been alert TO improve their opportunities
In obtaining foreign business. For years
the state Department has been PUBLISH
ing raports from its consuls and COM
mercial agents pointing the way TO larger
profts in the international markets loi
he makers of American goods, lndica'-
ing means of attracting foreign buyers
And methods of studying the pecuiiarilies
Of different classes. While other couh-
tries. notedly Germany. have peen aien'
10 grasp every chance to cultivate 1orelsh
trade. American makers of goods nave
sppeared to rely solely upon the merits
Of their productions. With an eaua'
amount Of push and study the American
manufacturers IL is estimated. might az
most double their sales In the world nelo.
An instance of the remissness or the
American manufacturers Is shown In the
,act noted I'm the course OF an artlcle
printed in another part Of The Star TO-
iay. that the United States Is cniehy
-snresented at the international eXhlbl-
lion at Turin. Italy, by the government
alone While Germany. Great Brltalii'
france and other prominent commercial
-ivals of the United States are important
~ and Increasingly represented there py
heir producing companies. for the pur-
aose of bidding for the Italian trade. this
country, with its possibility of capturing
! large share of that trade, holds prac-
.ically aloof
II is not to the credit of the American
manufacturers that they have permitted
his excellent opportunity to pass. The
State Department did everything in its
power to impress upon the American
business men the fact that Italy Is at
present in the course OF remarkable
Industrial development and growth OF
y hich European manufacturers are TAX
ng advantage. 1t was pointed out, in
ample season. that the continental pro-
iucers of the goods which Italy needs
we're preparing to bid for this trade by
making large and handsome exhibits at
Turin. A special series of consular reports
we're published showing precisely what
articles of American manufacture were
most needed in Italy, and where and how
hey could be sold. Furthermore. rep
-esentatives were sent to the various
manufacturing centers of the United
States to address commercial bodies and
enlist the interest of their members as
exhibitors at the exposition.
Despite all these efforts to arouse
American manufacturers to the impor-
.ance of making an attractive showing at
Turin the occasion passes with scarcely
/ response, indicating that the manufac-
;urers in this country are Indifferent or
gnorant 1t is to be remembered that the
ralue of an exposition showing Is not to
DC measured by the immediate profit from
sales resulting directly. The manufac-
iurers who get foothold in developing
irea with their own goods. which suit
he people. will find their markets spread
ing In a wide radius and the demand for
heir goods increasing with the years. A
substantial showing of American manu-
lectures suited to the Italian trade should
tave been made as an investment in fu
lure sales, certain TO he worth many
lines The slight cost of sending samples
10 the exposition. 1t is to be hoped that
The American manufacturers will quickly
nave their losses in the Italian field re-
Sulting from this failure TO grasp an OPP
portunity brought home to them TO con-
since them that they are losing ground TO
pnferpri-ing cornpetitOrS