The Washington times., 1911-08-05

WE CAN'T CLAIM ORIGINALITY either We
60 farther back than that fellow who invented
the DASH The earliest ancestor of the Colonial
carriage was the sedan chair-rnost luxurious as
well as most artistic conveyance ever devised
Then came the Colonial carriage-swlng on
Ieathern straps. This the carriage of kings
and of our forefathers
IF YOU'VE BEEN TO EUROPE, you have Wis
ited the various palaces and museums there
versailles, for example There you saw Ma
poleon's Coronation Coach. At Munich you saw
that Of Ludwig and Maximillian. These mag
nificent equipages were of this design. It was
this fact that the French gentleman had in mind
Who when paying US visit the other day, saw
the Flanders Colonial Electric and exclaimed,
I'm Eq"ipdge dtgne Dun ,of" (Freely translated,
carriage worthy of king)
LET US SUPPOSE YOU KNOW NOTHING
about art-yet you could not pass a Corot or
Millet unimpressed You are not versed in
architectural lore-but sit you down in a cathe-
dral Of pure Gothic and you would be over
wheirned by, even though you could not
listen to Beethoven sonata without being pro-
foundly moved by the marvellous melody
much as you may protest you like rag time"
better.
NO; ONE NEED NOT BE AN ARTIST to ap-
preciate the truly beautiful-that instinct is in
herent in all of Us. Art bit caters to our de-
sires-only we are not always conscious of that
fact.
NOW WHEN YOU COMPARE the Flanders
Colonial Electric with others, you may not be
able to analyze the difference. Only . designer
could do that But you will feel, even more
than you will see. that here is art-there its
antithesis. Here beauty. chaste, harmonious
there nondescript, half automobile half
buggy, and all discordant.
WE HAVE TALKED OF BEAUTY to the ex-
clusion of every other consideration. Do not
however her has he%n
neglected in this car. We believe beauty is the
first consideration in an electric-nine tenths Of
them driven by ladies and much used
for dress occasions-as we'll trips through
the park, shopping, theatre, clubs, etc.
BESIDES THERE ISN'T MUCH ROOM for
improvement in efficiency in this type of car.
Electrical science was some years since brought
to very high degree of accuracy. Despite the
foolish statements you read in some advertise
ments. there is nothing really new under the
sun either In motor or batteries Both are
known quantities and the knowledge is free to
any who will seek It.
ANY GOOD ELECTRIC will 60 as fast and as
far as you will ever want to 60. Besides
digest this-an electric vehicle can be made to
60 faster or farther-either, but not both
than any other type of self-propelled vehicle
And the how" is no secret either. Let US send
you little booket-'Wise and Foolish
Statements About Eleetrics."
WE DON'T PRESUME TO KNOW more about
electricity than Steinmetz or Edison or Tim
norman. So we didn't try to revolutionize that
science-we proclaim wonder working i'm
provements or Innovations Instead we have
embodied in this vehicle only standard cleo
trical praetce-up-to the minute in every I'm
provement of course-but accepted. tried and
proven standards.
THERE WERE THREE WAYS, however, by
which skilled engineers saw they could
obtain greater efficiency than others less skilled
by reducing wind resistance, weight and fric-
ton to the last possible degree. We have done
that-the Flanders Coupe sets twelve inches
lower-2o% less wind resistance: weighs $50
C COMPANY, Pom
ave closed terrttory-determined to until ii
90 favorable, this cnf has become famous even be
Rage. II want IL, write sa les managers tel
considered their merits without regard to Pre-