The Birmingham age-herald., 1911-09-15
The Ferd Marx Store

In Paris the Rue de la PaiX is made | up of a number of small shops which
 lend themselves enchantingly to the | fashionable women of the world in
 search of style. If all these little
 shops had been gathered under one
 roof and labeled "The Ferd Marx store" the women of Birmingham could
 not have been more delighted than at yesterdays opening, for each depart
 ment of this popular establishment an swered to some exclusive shop in the | famous Parisienne capital, where the | latest and smartest novelties were dis ] played.
 The F'erd Marx store, far famed for
 its exclusiveness, its elegance, its gar
 ments of quality, has fairly surpassed | all former efforts In it's stock of goods l this season. and at no time in it's his tory has such gorgeous display of ready to wear costumes, waists, coats,
 millinery, gloves. hose, dress goods,
 ribbons, laces and notions been seen. l To many the display was revela = 1 tion--to all it was a delight, and the
 store was aglow with the spirit of | fall and winter styles, the scores of | customers upon the premiere day of the
 opening being impressed with the 1 beauty of the styles set before them
 at the most reasonable prices in all their manifold beauty.
 1 lHe IllpulSi, WuO IS DtHl uPOH OO-
 taning the Ntest fads from New York
 and the European capitals, can find
 them at "The Ferd Marx Store,' while | those whose purse is less plethoric can l be equally as we'll pleased.
 The window decorations as well as | the interior of the shop attracted more | than usual attention yesterday and the | elaborate decorations added a note of
 elegance and beauty to the surround
 ings that enlisted the most generous | compliments from everyone present l From the best equipped tailoring de- I partment in the south and the mos: exclusive designs in the dressmaker $
 art to the millinery and ready to wear | department the Ferd Marx Store re- ceiyed the most sincere congratula- tions yesterday for perfection achieved | in every line.
 In the handsome millinery parlors a most fascinating display was seen
 and model which attracted much attention was a Joseph creation. which
 was fashioned in picture effect ot black velvet with the oblong line crown. The superb cluster of white uncurled feathers formed the simple trimming and made a stunning ef- feet.
 Another Joseph model was a Pierrot ef- feet of black velvet. It fits snugly to the head and the entire crown is a mass Oi d feather falling in graceful lines to the | back
 | Paul Poret model of old blue velvet
 had the high crown built along the sec tional lines which Is marked character istic of many of the newest models. A superb band of Bulgarian embroidery out lined the crown and a single gold quill and handsome dull gold braided buckle finished the artistic trimming of this very I smart chapeau.
 Virot model of Corbeau colored velvet
 with the high crown effect was hand somely trimmed in the shaded uncured feathers which took up the blue tones with wondrous effect.
 In the ready-to-wear department, 8 gown that was considered most effective was fashioned of white Chantilly lace over white satin. Tn the lower part of the skirt an entre deux was introduced oi dull silver embroidery. The corsage ol the white Chantilly over white satin ant trimmed in the dull silver embroidery forming the front of the corsage and fall ing in long. graceful lines to the bottom l of the skirt was a slashed tunic of heav, gold braids, edged with exquisitely flint silver embroidery. and silver fringe. Or the lower edge of the tunic, both from and back, Twas embroidered a superl spray of dull silver roses. A large hane bag of the ''Watteau' period correspond