Bismarck daily tribune. [volume] (Bismarck, Dakota [N.D.]) 1881-1916, 1911-07-03

We give hero his opportunity; and
after he has taken it we keep fuss
ing away until we have made mon
key of him, and he doesn't know him
self, and wishes he had turned his
back.
So with our glorious-now inglor
ious-Fourth of July. The Germans
or the French can 60 along year after
year celebrating national or other
holiday, and keep within bounds. But
not we busy Americas. And even our
Decoration day and our Thanksgiving
and Christmas as well, are suffering
by imitation and perversion.
In the beginning Independence day
was harmless enough, with its squibs
it's Acknowledgment, it's salute from
the Queen Anne musket. 1t was harm.
less enough, later, with it's small red
and green and yellow crackers, diane
ter of lead pencil, it's torpedoes fo1
the girls. and it's general sulphurous
veil. But the swapping and the skin
burns and powder specks palled; con.
sequently out of true American fervor
which never can let good thing
alone, beheld the canon cracker, for,
which even the middle of the street
does not afford space sufficient. Be.
hold fingers and arms and legs man.
gled and sacrificed to make an Ameri.
can fiesta, and ambulances scurrying
hither, thither, and the odor of ar
MICA. Regard Fourth begun on the
first and covering almost a week, and
the significance of the one special day
swallowed up.
Well, therefore that such a riotous
demonstration is being abolished. The
innocent must suffer with the guilty.
Our children who live through the
Maximed Fourths to come can never
know the keen zest of those Fourths
bygone, when we arose at 800, and.
breathlessly hurrStng out into fhe
faint dawn, placed our biggest cracker
of the day-under father and mothers
window How it went off-"bang!"
like echoes, volley of
other bangs" throughout the disqui-
eted town. And with this one cracker
from our cherished package of crack
ers (eight cents per package), were
we inspired for the day we celebrate"
But even such an innocent Fourth
cannot be trusted more. We have
loved our Fourth DER fondly; now we
must lay it away. And while recognize
ing the inevitableness thereof, l would
drop one tear upon this last relic in
our national Americana.
~ "a ~
If all the energy devoted by Banker
Morse to getting out of Jail had been
previously devoted in keeping out, he
might still be joyfully riding around
on his ice carts.
~ "a ~
THE AMERICAN BUSINESS MAN As
A HUSBAND.
Isn't it about time for some one to
begin to feel sorry for the American
business man as a husband?" He has
been cruelty stabbed by critical writ.
ers in various current magazines. The
Levites have passed by; the priests
have passed by; the Good Samaritans
are late, and do not seem to be max.
ing up time, either.
~ pa ~
The government is after the alleged
trust, and it proposes to
stop this restraint of trade in muck
rakes.
~ pa ~
AS A GUARANTEES.
When business concern invests a
large sum Of money in a handsome
store and equipment for retail mer.
chandising, the public feels a certain
degree of confidence that the concern
has goods worth examining. People
argue that unless they had established
a reputation for fair dealing and un-
less they had goods that they knew
filed need, they would not dare to
spend so much money.
Advertising, likewise, acts as guar
antee to substantiate business char
acter. When a firm spends money
freely on this necessary form of sales.
the public concludes that it
must have goods back of it that have
demonstrated their worth, or the firm
would not have set apart this sum of
money for selling them through the
newspapers.
A concern that does not advertise
impresses the public as merely an ex.
pertinent. The fact that it may have
been in existence for many wears does