The Birmingham age-herald., 1911-08-06

WE CAN'T CLAIM ORIGINALITY either We go farther back than that fellow who invented the dash The earliest ancestor of the Colonial carriage was the sedan chair-rnost luxurious as well as most artistic conveyance ever devised. Then came the Colonial carriage Awung on lcathern straps. This the carriage of kings and of our forefartefs
 IF YOU'VE BEEN T0 EUROPE, you have vis- ited the various palaces and museums there versailles, for example. There you Ma poleons Coronation Coach. At Munich you saw that of Ludwig and Maxmillian. These mag niilcent equpages were of this design It was this fact that the French gentleman had in mind who when paying us visit the other day saw the Flanders Colonial Electric and exclaimed, "Un eqniPdge digne dun roi." (Freely translated carriage worthy of king)
 LET US SUPPOSE YOU KNOW NOTHING about art-yet you could not pass a Corot or Millet unmprcssed. You are not versed in architectural lore-but sit you down in cathe- dral of pure Gothic and you would be over whelmed by, even though you could not ex- press in words, your emotions. Nor can you listen to Beethoven sonata without being pro- foundly moved by the marvellous melody much as you may protest you like rag time" better.
 prcciate the truly beautiful-that instinct is in- herent in all of us. Art but caters to our de- sires-only not always conscious of that fact
 NOW WHEN YOU COMPARE the Flanders Colonial Electric with others, you may not be able to analyzc the difference. Only designer could do that. But you will feel, even more than you will see, that here is art--thcre its antthesis. Here beauty, chaste, harmonious there nondescript half automobile. half buggy, and all discordant.
 WE HAVE TALKED OF BEAUTY to the ex clusion of every other consideration. Do. not think, however, that any other factor has been neglected in this We believe beauty is the first consideration in an eectric-ninc tenths of them are driven by ladies and are much used for dress occasions--as well as trips through the park, shopping, theatre, clubs, etc. BESIDES THERE ISN'T MUCH ROOM for improvement in efficiency in this type of Electrical science was some years since brought to very high degree of accuracy Despite the foolish statements you read in some advertise nents there is nothing really new under the sun either in motor batteries Both are known quantities and the knowledge is free to any who will seek it.
 ANY GOOD ELECTRIC will go as fast and as far as you will want to go. Besides.- digest this--an electric vehicle can be made to go faster farther-ether but not both than any other type of self-propelled vehicle. And the 'how" is no secret either Let us send you our little booklet--"Wise and Foolish Statements About Electrics.'
 WE DON'T PRESUME TO KNOW more about electricity than Stenrnetz or Edison or Tim merrran. So we didn't try to revolutionize that science-we proclaim wonder working inn provenents or innovations. Instead we have embodied in this vehicle only standard cleo trical practce-up-to- the minute in every inn proveinent of course-but accepted tried and proven standards
 THERE WERE THREE WAYS. however. by which our skilled engineers saw they could obtain greater efficiency than others less skilled by reducing wind resistance. weight and frie- sion to the last possible degree. We have done that--the Flanders Coupe sets twelve inches lower-20qo less wind resistance; weighs $50