davidaulloa/AmericanStories huggingface dataset:
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15
SaleSmanShib in Your Ads.

The most pertinent question re-
taller must think about when he starts
out to- consider the question of filling
the advertising space he has bought
in the local newspaper is, how can
sell my goods successfully through
this newspaper? The best answer to
the question is undoubtedly another
question. He must ask himself: If
had to sell these goods in my store,
how would I approach my customer
how could interest her and in what
way should convince her? Last of all
ne must ask himself whether ne is as
capable of doing all this in the news
paper space as well as in his store.
When a merchant has answered
these questions satisfactorily he may
commence compiling ais advertise
ment. But until he realizes that sales
manship is just as necessary in the
newspaper space as In his store, when
selling goods he can neever hope to
get the value he has every right to
expect from the space.
Successful newspaper publicity has
been called salesmanshlp on paper.
When a retailer can distinguish that
kind of salesmanship and appreciate its
value, he is long way on the road to
advertising success.
If retailer employed inexperienced
or amateur help in his store to sell
his best goods he would be classed as
a fool. Why should he not also be put
in that category IL he employs ANA
teur salesmanship In his newspaper
space He pays good money for both
and should get the same degree of
satisfaction for his expenditure.
-Four Main Points.
-Four main points enter into all
salesmanship whether personal or on
paper: First, the attention oof the pos
sible customer must be obtained sec
ond, interest must be created in the
goods you are going to sell; third, the
customer must be convinced that she
wants the goods, and last, but by no
means least, she must be induced to
make purchase.
In planning his advertising, there
fore, the merchant has to apply these
principles in such a way that, from
his announcements results are obtain
ed as a matter Of course. But he
must remember always that salesman
ship on paper is more difficult than
salesmanship in person, because he
cannot make his selling arguments
felt in the same degree as when he
meets his customer face to face.
Unless a merchant can apply these
principles successfully to his sales
manship through advertising, his pub
licity will get no more returns than a
bad salesman in his store. And let me
state here that no ordinary merchant
can get the highest grade of sales
manshlp in his newspaper space with
out outside help. There are many
reasons for this. 1t has been found,
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15
MANURE MEANS DOLLARS.

Manure is worth dsllars. Why
not save those dollars7 Manure
adds humus as we'll as plant
food to the soil, and one is as
valuable as the other. The soil
may contain all the elements Of
plant feed, but II Il has no hu-
mus these elements are not
available and plants do not
thrive. humus aids in retain
ing moisture for the future use
Of the plant. Now is the time TO
save money BY saving manure,
and manure is best saved by be-
ing spread upon the field where
Il will do the most good. lmme-
diate value in crops as we'll as
ultimate value in the farm re-
suits from the use Of the manure
sprsader.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15
Summons.
Summons.
In the Circuit Court of the State Of
Oregon for the County of Polk.
G. Floyd BoughtOn, Plaintiff,

- NAAN AAAAAAN NNAAAN VI AA2N ANAatAI VI
Oregon for the County of Polk.
G. Floyd Boughton, Plaintiff,
vs..
Nellie A. BOughton, Defendant.
SUMMONS:
To the above named defendant,
Nellie A. Boughton.
In the name of the State of Ore
gon: You are hereby required to APP
pear and answer the complaint lied
against you in the above entitled eo1rt
and cause on or before October 3,
1911, that day being fixed by the
Court for you to appear and answer
herein, being six weeks from the day
of the frst publication of summons;
in default whereof the plaintiff has
applied TO the court for the relief de-
manded in the complaint, tO-wit: For
a decree Of divorce forever diSsOlving
the bonds Of matrimony now existing
between plaintiff and defendant upon
the grounds Of desertiOn. and for such
other and further relief as the court
may deem meet and proper.
This summons Is 10 be published
once a week FOR SIX (61 consecutive
weeks BY order Of the Honorable vii
ham Galloway. Judge Of the Circuit
Couri Of the State Of Oregon for the
County OF Polk. dated this 18th day OF
August, 1911. directing that TIE fra
publication b. made on August 22n1.
and The last on October 3. 1911.
C. y. McARTHUR.
Attorney for plainiiE.
Aug. Is, 1911
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15

where now the cold blasts or winter
blow over treeless plains and sweep
the fianks of ice incrusted mountains.
The rhinoceros Of that remote age
was no less formidable beast than
its descendants. for the skull of one Of
the skeletons discovered Is three feet
long. while some of its teeth are four
inches across.
The fossil remains Of many other
forms Of animals have been found In
the same region within recent years.
Harper's Weekly.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15
m. rru,htul MilLn.n

Mr.. Youngwed-We never get any
cream on the milk. Why Is ~
Mra Youngwed-It's all right dear.
I've spoken 70 the milkman about f.
and be explained that they on the bot
ties 30 fun with milk there's no room
left for any cream on top.-London
Telexraph.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15

salem Statesman large grain Yields
are reported from many sections Of
the willamette valley. one large field
near Stayton produced an average Of
s4h bushels to the acre; 35 to IS
bushels o. common. oregon soil
against the entire world. anyway
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15

Il have a world o. confidence In
Chamberlain's Cough Remedy FOR ]
have used Il with perfect success ~
writes Mrs ~ T. Basford. Poolesvnle.
Md. Fcr sale by am good dealers
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15

sTbere seems 10 be I I,enaity provid-
"a f0r everything but stealing q uans
taurhIer-
--There's q penalty fer that too"
-rd me % tnoW What o. a.
Hart abor fsr ufa--Housion Pa
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15
Notice of Sale Of Real Property.


In the County Court of Marion County,
Oregon.
In the matter of the estate of James
Edsall Rutherford, Dec.
Notice is hereby given to all whom
it may concern that in pursuance of an
order of sale made and entered of re-
cord by the County Court of Marion
County, Oregon, on the 1st day of
september 1911, in the matter of the
estate of James Edsall Rutherford,
deceased, the undersigned, administra-
tor of said estate, will sell at private
sale, for cash, on Wednesday, the 4th
lay of October, 1911, or as soon
thereafter as possible, the following
described real property, to-wit:
The M of Sec. 80, in T. S. r. Z
West Willamette Meridian. Polk
County, Oregon, same being a timber
claim.
w. C. WINSLOW,
Administrator of the estate of James
Edsall Rutherford. 9S-106
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15

Az usually treated, a sprained ankie
IN disahle a man for three or iour
weeks, but by applying champeflain ,
: ,n,rnent freely as soon as the injury
= rece,ved and observing the dlrec-
+Iors with each bottle, a cure can pe
'iO''S oa in from two to four days.
Eor sale by all good dealers.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15
A Certain Cure.

"Do you know anything that will
kill potato bugs? asked the young
man with the yellow fingers.
"Yes." said the old lady with the
gingham apron crustily: get 'em to
smoke cigarettes"
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15

-wen. how are you getting on with
your admirer. AliceT
~Oh. I have given up an hope now.
We got stuck in a nft for three hours
yesterday. and even that didnt make
HIN proposs. ."-Flierente Blattcr
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15
Rlno.lPnlson

Is prevented by applying DR.. Bells
Anu-Pain to cuts. scratches and bruis-
os Il destroys all septic matter. en-
ables the wound TO heal without sore
ness. BE sure 20 get Dr. Bells
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15

MNnl - ID lu 80 oI ArNtdCI1f
NJ skin o. hrokCn apply nr. neu's Anti
raIn az once and tht wound uu heal
quickly and never ST soSs usod IN
tornaIiy and extsruany.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15

Fan Hats nov IN at IaChie Muin-
cry Pariors a.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15
s%+%%%%%%&%4++%AAA.
To Farmers. :

After You have registe,.s =
Your farm name. come to Tbs .
!. observer once and leave an or. >
der for some up-to-the-miDpfs .
printed stationery bearing vogr :
farm name. Wen DO the xoT. :
Ior yon at reasonable rates ana >
with dispatch PRINTED sisfio-- =
cry has a aistinctiveness an n. =
own and lends q dignity to vo-- :
business and even your so-;si ;
correspondents.
, ff%%%t&&4&A&a&SAa.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15

Brown a sls'sy. Attorney. Notary.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15

An1GRAMs.

lives Of great men all remind US y
That we too can surely rise,
r. wen get in and hustle round
And never fail to advertise. = 7
'AA4%++%%%%++$ = =
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15

for instance, that the best way to Sc
cure attention is to use good illus
tration.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-09-15

If you do not see what you want in
this list, let us know. We can ar
range any combination to suit you.
The Dillon herald. [volume] (Dillon, S.C.) 1894-????, 1911-01-26

.raa+ 1909. :.
much bet yield. 1si,
two years yield, 100!
DIR. Miles kaIe kuie,d 20
lcy aiways'eid, 19l
been e. :.
ipia thai
The Dillon herald. [volume] (Dillon, S.C.) 1894-????, 1911-01-26
WANTED OATS, GOT 5000 BUSH
ELS OF oats.
Substitution OF Wrong Letter In an
Advertisements Causes Trouble
and Floods Town

and Floods Town
The substitution of a lower case
letter &C" for the letter 20" In an
advertisement in the Sioux CITY,
Omaha and local newspapers has
caused John c. Trotbers. n grain
merchant at Neigh. Neb.. all kinds
of trouble.
Trothers. wishing TO replentish
his supply OF o1ts, concluded to ad-
,ertise. Writing his advertisement
on typewriter, he manifolded 1t
end sent copies TO the newspapers as
follows:
.Uyap.ed-delivered on track at
N.;igh 100000 bushels of cats.
VIII pay highest market price"
Mt noticing the error he await
cd results, which came sooner than
- expected. Within week cats
Hr all kinds and descriptions COM
menced to arrive countersigned to
I'rcthers. Some were sent prepaid
aud others collect. They came from
the east, the west, the north and
the south. The agent Of the North
western road became alarmed. He
was being swamped by cats and
wired the superintendent for in
s,ructions. The officials, not know
ing what else to do, wired back:
Release all cats not accepted" "
Still cats continued to arrive. and
stil Trothers refused to accept the
felines. but his troubles did not
enc there. Boys about town had
learned that he was in the market
for cats. They commenced to
catch the strays and take them to
his place OF business. Some days
las, week he refused as many as
tive hundred cats brought i'll by
boys and three and four times as
Ioany coming by rail.
|: is estimated that fully five
thousand cats have been shipped
into Neigh, and the end is not yet
They are becoming nuisance and
tile City Council is about to take
| action and order slaughter o
the animals
The Dillon herald. [volume] (Dillon, S.C.) 1894-????, 1911-01-26
BLEAsE PAPER DEAD.
Proposed New Paper In Columbia
Does Not Materialize.

Columbia, Jan. 12.-The Morn
ing News has died sborning. Fol-
lowing the announcement of Geo.
r. Koester, long a familiar and ca
pable newspaper man, comes the
suggestion that The Morning News
has given up the ghost Those
having the new enterprise in hand
allowed the physiological moment
to pass by, anyway, and there is
less demand for a new paper than
ever before. After the heat of a
political campaign, and while the
yictors were still in fighting mood,
was the time for starting the paper,
but the advantage was allowed to
slip. Mr.. Koester's Retirement
from the management leaves he
corporation without a head. "he
company has ordered number of
linotype machines and a thi'ty-
two page press, and some mt1ey
must have been paid down on the
contract. How the affairs OF the
company will be adjusted is an
other story, which the future will
misunderstanding Times.
The Dillon herald. [volume] (Dillon, S.C.) 1894-????, 1911-01-26
WOMAN REFUSES TO EA,.
Slayer of Husband Lies in La ing
ton Jail, Refusing Food-1ie
Story.

STORY.
Lexington, January 20.--SI cial:
"Peggie" Culpepper, the negI wo-
man who is in Jail here cl!rged
with the murder of her huoand,
has not eaten anything in tw days
not since the news of he hus-
bands death reached her ear yes
terday morning. The shootfs oc-
Cured several days ago, b. the
man did not die until Welesday
night.
When seen at the Jail tolay by
The News and Courier corspond-
ent, "Peggie" was lying a cot
in her cell. She talked free about
the shooting and claims lat she
only shot to scare her husbd. She
says that her husband cae home
on the night of the trage6, drink
ing, bringing a 'possum ,th him.
She says he wanted her to;ook the
possum right then and tlee: that
she was sick and refusedo do so,
whereupon her. husband sd that he
would kill her If she didiot. She
claims that the man was )ming to-
ward her when she fire the gun.
She She claims that 81 had sew
eral times been roughly andled by
J her husband and this Msed her
to act more quickly.
The Dillon herald. [volume] (Dillon, S.C.) 1894-????, 1911-01-26
STEALS GIL FROM FIANCE.
wedding citations No Bar to In
s,.ent Young Lover.

Wbf, her fiance. William Rum
mains oiled away in his real estate
.sfic lin Lexington, Ky, recently,
Miy Virginia Crutcher entered an
.nJmobile with Eugene Bright, an
sAer sweetheart, and eloped to
awhile, where they we're married
at the home of the bridegroonl's pa
rents.
Miss 'Crutcher came down town
early with a bunch of wedding invi-
tattons, all addressed and ready for
mailing. She and Mr.. Rummains
had worked on them the night be-
fore and had everything ready for
the wedding to take place in few
days. The mother and sister of
Bright had paid their last visit to
Miss Crutcher, and all thought she
was determined and would marry
Rummains.
The Danville young man. how
ever, had not given up. and after
Rummains had left the girls home
he called her on AZ nelny distance
.alenl & at .ne postoffi would hs
waI'ning for her. She pick. . NOV,
-~kage of wedding invitatio. +b,
next morning and went out. Fa
ing 70 return home, her family 9
ABOUT an inquiry. Later they wo
uoid that she and Mr.. Bright ha
0een married in Danville.
The Dillon herald. [volume] (Dillon, S.C.) 1894-????, 1911-01-26
coTroN GrNNED TO JANUARY 4.
N ,OS7, ,442 Bales Reported by Gem
sus Bureau. Million I'm This
State.

Washington, Jan. 1O.-Cotton OF
the growth of 1910 ginned prior to
January 1st is shown by the report
OF the bureau of the census. issu-
ca at 10 O'Clock this morning, as
ll,OS7,442 bales compared with g.
s47, 1927 from the growth of 1908
and 12,465,29S from that of 1908.
The percentage Of the last two
crops ginned to January was s5.S
for 1909 and 95.3 for 1908.
Round bales included this year
are 1O9,296 compared with 49,
sT2 for 1908.
Sea island bales included are
S2,422 for 1910 as against 1851
for 1903 and S6-52S for 1908.
The ginning by tsates follows:
The Dillon herald. [volume] (Dillon, S.C.) 1894-????, 1911-01-26
Scalped Woman Lix...

mrs Bessie Hazel, who wa, con,
pieteiy scalped as the result OF hn1,
ing ner hair caught in a macbin. -
tne moilohon Manufacturing Com
- " Newberry, 6. c., on Satur-
uay' laSt' has recovered from the
shock' and the attending physicians
noia out The strongest hope of her
recovery. They found il imnoss;-
pie, however to graft the torn scaIn
back to its place.
The Dillon herald. [volume] (Dillon, S.C.) 1894-????, 1911-01-26
SMOKED WHILE END DREW
NEAR.
Winston-Salem Man, Mangied h..
Train. Calmly Faced Death.

Train, Calmly Faced Death.
New Orleans, Jan 1S.-Calmly
smoking cigarette and chatting
with physicians while he knew that
his end was rapidly approaching,
Robert @. Pitts at the Charity hos
pital succumbed TO injuries receiH-
ed by being ground beneath tn
wheels OF railroad train.
Pitts was discharged soldier
and was beating his way to his
home in Winston-Salem. y. c., after
having just recovered from an at
rex of fever in Texas. Weakened
he &c fever Pitts fell from the car
mangled'ng and his limbs were
When t.. the wheels.
in a few min hat he must die with
a cigarette, lis the man asked for
ly conversed of hid IL and smiling
He died with the pproaehing end
| lips -rrette in his
The Dillon herald. [volume] (Dillon, S.C.) 1894-????, 1911-01-26
District Court of the Iited States
for the District OF SIth Car
olina.
In the matter of
w. II. Dunbar bankruptcy.
10 nj

In the matter of
w. II. Dunbar bankruptcy.
Bankrupt.
To the creditors ofN- H Dun
bar, of Dillon, III the clnty Of Dill
on and district aforeid, bank
rupt.
Notice is hereby zen that on
the 11th day of Jsuary. A. ID.
1911, the said w. + Dunbar was
duly adjudicated blkrupt; and
that the first meetin of mis- credi-
tors will be held the office of
]. B. Gibson, Esq, j Dillon, S. c.,
on the 2Sth day opanuary A. d.
1911, at IL O'Clock the forenoon,
at which time the said cnditors
may attend, prove heir claims, ap-
point a trustee, etmine the bank
rupt, and transac such other busi-
ness as may proerly come before
said meeting.
A. F. Woods.
RGeree in Bankruptcy
Marion. S. c., Jan. IT, 1911.
The Dillon herald. [volume] (Dillon, S.C.) 1894-????, 1911-01-26
Government Official Corn Report

Corn Corn yield. 1910. 3.121,ss1,ooo bu
S Gorn yield. 900. 2,772,376.OOo bu
Corn in f, S49.005,00O bu
ISL, 1910, 119,O5b 600 bu
|orh In farmers hands November
I,creasI' 1919 76,779,0OO bu.
rotai corn available November ist
1910, :. 3,24O,437 600 hm
Aotal corn available Noyor.. - -
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1911-08-07
TO League Averages.

Secretary Morse Of tho TonaaOMa
h0ma league has given out the bat
Ting average Of The players o' thl,
league. which show that Stopper
NIthcrsr oon Of Wichita is the leadin
ug batsman, having an average OF
.&5' A. Naylor OF the Irish Lads Is
close second with AN average OF
"1l Desmond is the only member
OF the Ardmore team In the 200 class.
DIS batting average being .aG7 First
Baseman Nichols misses the select
class by one point, his average being
300 Considering the number OF
games pitched. lost Of the Bonham
team is the leagues leading pitcher.
he having Won II OF the % games he
had pitched up to The time the figures
Were compiled by the secretary. Friar-
son Of the Bonham team IS the only
player who has secured more than
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1911-08-07

gro boy, is decidedly favorable tc
the governor with the one exception
thus far noted, the Oklahoma City
Times. The latter. however, is claim.
ing editorially TO be Independent IN
politics.
The Lawton Star, the MUskogee
Daily Phoenix, the Tulsa Daily World,
ali commend the Governors action.
praising him for his act. Says the
Star editorially:
Governor Cruce has shown him
self to be a bigger man than We had
credited him with being, in rising
above the prejudices of the hour and
according TO a helpless negro, black
ened criminal though We all know
him TO be, the clemency he would in
all probability have shown had the
condemned man been white"
Says the Tulsa World; Governor
Cruces letter committing the death
sentence in this case is the fines
thing of record in Oklahoma. We do
not consider the guilt or innocence
OF the black boy; no act of clcm-
oency does consider guilt or innc-
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1911-08-07

utlve clemency in perfect accord with
the spirit that made provision for
the writ of pardon. Il is not execu-
tive mercy when 4 governor RESPONDS
to the demands of thousands o. ne
titioners or the request of the faw
mighty and influential politicians
That's Cowardice"
Says the Muskogee Phoenix; COY.
Cruce is not popular with the Phoe-
nix. The Phoenix believes that Ill
many ways he is n rank four.flusher
But in this the Phoenix believes thai
Governor Crucc did what he believes
is right At least he Is brave man.
Says the McAlcstcr News. CAPITAL.
We don't think that Governor Cruce
furthered the rule of Justice by com
muting Prather's sentence. but he has
explained that 1t was matter OF
conscience with him We think the
Oklahoma City Times Is exhibiting It's
ears above the horizon in its de
mSnds for the governors resigna-
ton"
The Thomas Trilnne SAYS: NO
criticism is due him"
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1911-08-07
ACTION IS ENDORSED.
Tone OF Republican Press Favorable
20 cruce on Sentences.

Guthrie, Okla, Aug. 5.-The tone
of the Republican press Of Oklahoma
relative TO Governor Cruces action
in committing 10 life imprisonment
the death sentence imposed on John
Henry PrAther. an Oklahoma City ne
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1911-08-07

Renen6s- the Honey bee Flour
and chase 8 Sanborn's coffee. the
0ny coffee tha' always gives sat.
.s'a"tiOn Felker. tho grocer, sole
,Ksn' 'pr both 12Y
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1911-08-07

Captain Humphries Of the Visitors
bad "a great day a. the bar yester-
das getting three singles and q two
baggcr out u i've times mp. He
srorod Eonham first run and his
tao Daegcr 10 tho ninth brought IN
the yiaitorH' laft score.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1911-08-07

IS t%TLJ-Ey yOlng man with OK
p@ emo" ia furniture and grocery
.u.ne.s, position In Ardmo-4. Can
2..r references. Addrer. 81. care
trlmo~cltc --3
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1911-08-07


-'
-'-al--a--- r. T. ----
''---
~ .
's ~ '' 'l'- u 80 -'a'-
"-s
-,isl- -f'--
- ---r
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1911-08-07

The s"rIcs between wichita Fals
and Durant schrdul"d 10 Dec played
an Duran' tomorrow viii likely pc
transferred 70 wichita Falls az the
latter pla"e has had go baselaIl for
nearly tUo weeks
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1911-08-07

WILLIAM HaH pcggn2 nicely ycs
f"rday. WIlIamgon getting 'he oul,
tYlcu Ua1c for the visitors
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1911-08-07

Trammeil Who has been our NJ the
2ame FOR so,rral days Dl'h Fl broken
r1. mas try 20 HOr,. today
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1911-08-07

TDWor-OT Ardmorr oyans srr.@.
ClaDIrn~. tne last rip me team
r.U make ~ rha' c.'y This -eaaon.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1911-08-07

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