The Manchester journal. [volume] (Manchester, Vt.) 1861-current, 1911-11-30

sits. ard looks az the corporation
With one eyr. a8a me little people
with The other eye ard . VERY dii.
fcreni eve FOR each needs All hos.
cst editor win bplh eyes on the
judge
Il would be very coed thing "a
deed for this country II country
edltorshlp meant a comfortable in
come. a permanent fortune permar-
cut Independence IN position 81
honor and dignity
My opinion "a. that the local edi
tors. the owners OF the newspapers
IN the smallest communities. viii
never come into their own. until
the United States Government shall
Introduce the parcels post system
As matters stand now, hundreds
Of men who would be glad TO adyer-
tise In local newspapers. TO reach
the local population, away from the
biz department stores. are unable 70
do SO. because the thievery Of the
express companies makes Il impossi
Bile for the manufacturer 20 reach
the consumer reasonably
MIR Hearsts newspaper Ia San
Francisco as an exampleThe Tx
aminerer. earns five dollars every
year for every ccpy OF the paper
sold. this newspaper can earn this
amount OF money. because adyortis-
ers through the newspapers can
reach directly the people that have /
money to spend. and supply them i'm
mediately How much IL would mean |
to the owner Of small newspaper. /
IL his circulation could be worth TO
him five dollars a copy, What a
good thing II would be for the intel
ligent, earnest, energetic and honest
editor with two thousand circula-
tion, il a two thousand circulation
in the country meant ten thousand
dollars profit q year. Two thousand
in the country would be
worth more than two thousand in
the city to the owner of the paper,
II this country had a parcels post
In the long run il would be far bet
ter for the local storekeeper Il
might crowd out the man who is
hesitating about failing and who is
going TO fail in the end anyhow.
But II would certainly help the able
nan. and make rich many struggling
editors.
II believe | could prove this TO
he satisfaction of any intlligent
newspaper man if had chance 10
ak to him for five minutes. II
he man who owns a newspaper In
he country had the power, backed
With parcels post, TO distribute man {
lfactured goods to his readers dir
,ctly. his paper would be of the
.reatest possible value, and infin
tely more valuable per copy of cir
ulation than any newspaper In any
'lg city.
II have written you thus at :
ength, because | don't want you TO !
hink that | neglected your original
equest that ] should send you the J
ext OF my speech at Omaha When z
yer | speak In public, before adver- (
isers, ! make II point to emphas- c
ze the value of the country news I
aper, and intend always to do So I
his is good advice from the point 9
I view of the advertiser, and IL is
till better advice from the point Of q
lew of the average citizen. 1t would i
e very sad day, indeed for this y
Duntry If there were not scatter u
d In every little hamlet a conscien- p
Gus, clean newspaper man. willing y
,r ridlculously small pay to watch D
nd protect the interests in the p
Y
You can make use of this letter
you like, If you care to use it in a
lace Of myspeechwhich you asked u
" and | couldn't supply. But c'
AXE this reservation, if you use ~
ny of the letter you must use ii D!
!. don't like chopped up quota p'
ons &c