The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1911-10-27

Of practical work In the advertising
and editorial field
! one Of the most potent factors
IN the upbuilding Ct community is
real live aggressive newspaper, and
there is no line of endeavcr that is as
little understood, and in too many
instances unappreciatcd by the gen
eral public as the publication nf the
same. No business enterprise worthy
of mention is devoid or care ana
worry. but the publisher seems to be
singled out by the hand of fate as
recipient of a greater portion than
! falls to the lot of those engaged III
other branches of industry, and the
editor is further handicapped by the
! fact that he at all times must wear
smile and appear before the pub
lie cheerful and ingratiating, know
! ing to certainty, that on Saturday
afternoon when the clock strikes tlFe
ne must have the money TO pay his
printers their weekly salary, and also
too often knowing that there is Just
about half enough III the bank TO
cover this necessity
This qdestion very often arises III
! the mind OF the owner of neWspa-
per, What is there in all this worry
and care to compensate me? l am
| fret.ing myself into the grave, my
family scarcely know me, am com
PEELED TO toll day after day and
night after night to give the public
readable, newsy paper, and what
am I getting in return, my health
is impaired and my creditors are
clamoring. what am ! to do
Then the editor sits down and
/ takes n mental inventory OF all the
nice things that have appeared N the
columns OF his paper. gratis, about
| his fellow townsmen who own great
mercantile establishments, and VINO
refuse TO patronize the advertising
columns of the paper because, first
il would cost few dollars, and sec
ondly, giving as a reason that they
are $40 well known in the commun-
ity that money spent in advertising
would be practically thrown away
This IS not the first time the pub
Usher has received n like answer TO
! his appeal for patronage from those
same lips, he has heard it often and
has Just about come to the conclusion
! that further endeavor to convert this
/ fo;silized specimen of the genus
/ home" is useless and turns sadly
away with that Saturday afternoon
/ bugaboo staring him in the face and
making his effort.
! In this same connection it can be
stated that the merchant who refuses
to patronize the columns of the paper
1 10 advertise his own business, will
volunteer advice as to how a news
paper should be conducted. and will
make suggestions to the publisher,
telling him that he ought to get in
behind Mr.. So-and-So, and roast him
for something. or nothing, and, espe-
ciallv II the object of his wrath
chances to be public official, he
will tell the publisher that his duty
as n public servant" demands that he
delve into the closet and bring forth
the skeleton and flaunt II to the
world. He is perfectly willing to ad-
vertise the failings OF some man and
at the same time crafty a feeling OF
spite. when it will cost him nothing,
but when it comes to placing n legit-
innate ad. telling the world what he
has to sell. he states that he is "too
we'll known" for anything like that.
1t is easy enough to be n booster
when It costs nothing, but In ma
jority OF instances where a committee
is formed to enliven business condi-
tons Of n town, the first person con-
suited after the PLANS materlalize, is
the publisher of the local paper. He is
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