The citizen. (Honesdale, Pa.) 1908-1914, 1911-10-13

A Frank Statement
to the People of Homes
dale and Vicinity
II WANT to get the trade of all the best people i'll
4 Honesdae by proving that it will pay them
h to give their business
Don't mistake my meaning when say the
best people | have in mind the business, the
social value OF the man or woman when say best;
and while the rich and well-todo of course in
cluded in my meaning of best, the word expresses
much more than that.
The best" class of trade is that largest number
OF the people of Honesdale who thrifty; who
look ahead who plan to get the best value for the
price they pay. They settled; expect to remain
here; have interest in the general progress of
town; and have eye to the future in behalf of
their children and their childrens children.
The best" trade is not all rich, even wellto-
do, now but it is ar-sghted; has good memory
and in time will buy more and more, and better and
finer things, of the jeweler from whom it buys
the best it afford-if the eweer deserves their
continuing good will. This best trade stays with
the JeWeler who proves to his customers that it is
best for them to stay with him.
My plan for getting this best trade is to invari-
ably sell what is best for my customer to buy. She
propose to put my knowledge entirely at her service
ignoring the temporary advantage to in selling
her what would Cat presently pay me best to sell her
| am not looking for temporary gains am building
for the future the foundation-rock of the public
confidence. am after, and will get, that confidence
whatever it costs me in present profit articles that
it would pay me, now to sell but would not pay
my customer to buy.
l tell you frankly that I am no philanthropist
| am simply looking out for my interests when l
look for your interests; want your trade twen-
well a s TODAY tO
make it pay you to deal with me by selling to you
only such goods will prove to you the advantage
in dealing with me-the really worthy goods and
other. The "just-as-good" kinds (Which are
never just good) will have place in this store.
The best" class of trade-the rich, and the fairly
comfortable, and the thrifty poor-wil not stay with
the jeweler who sells disappointing goods; and |
want that best trade.
The jewery business is different from most Others
In many other lines of trade the buyer bank OH
her own judgment, more or less-in buying cloth
ing, groceries, house furnishings, and what not But
she does not have-she cannot have-any valuable
judgment as to the difference, say in two grades of
diamonds or two makes of watch cases. She must
go by her faith in the jeweler just she go by
her faith in the DOCTOR the lawyer or the banker
Consequently in no other line of merchandise is
there greater opportunity for deception, or for
selfishness, than the jewery business presents for
the customer must rely the jeweler to treat her
squarely.
values is greater than when buying other merchan-
disc the jewelers. responsibility is greater in selling
Therefore, if the jeweler would build up anenduring
business-a business that would constantly widen
through the favoring word of pleased customers
he must secure that public confidence which is as
much part of his capital it is of bankers cap-
tai
So shall strive to deserve the confidence of the
people of Honesdale by invariably selling what is
best for the customer to buy; by stating values
they truly are, in exact knowledge Of their worth
and by an unvarying practice of "the square deal"
II. q. ROW. AND. .Ieweler.