davidaulloa/AmericanStories huggingface dataset:
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13
FROM OTHER PENS
THE WAR IN THE AIR.

While the Institute of Naval Archi-
tects in London is discussing the men
ace of missiles dropped from dirigible
balloons on warsfips, the Krupp works
patented shell to destroy an aerial
navy. Such is the high degree of in
ventive genius placed at the service Of
war and defence under modern condi-
tons. Just as the torpedo and the mine
endanger the Dreadnaught, the new
Krupp device, which is already protect
ed by patent in the United States, will
be a constant source of peril to the air.
ship or flying machine.
So sensitive is the fuse of the new
aerial projectile that an explosion will
be caused Inevitably by the most deli
cate contact with the gasbag of a
dirigible balloon or the flimsiest wings
of an aeroplane. Thus. the torpedo
boat was followed by the torpedo boat
destroyer, and the explosive-1aden air
ship is followed by a destroying agent.
The comparison with naval conditions
goes even further.
From present indications, it would
seem as hopeless to expect an inter
national agreement to abstain from
the use of airships for hostile or de-
fensive operations in war as it is to
look for an agreement of the nations
to abandon the present activity in the
building of monster warships.-Phila-
delphia Press.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13

Dave Leahy is now sure that there
are ten billion trees in Kansas. A
motion is on order to compel Dave to
count the trees in the state. That
would be an. excellent way to keep him
out of mischief.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13

to show their enthusiasm. A large
number of them should make the trip
to Wichita for the first game Of the
season that the Topeka team will play.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13

Great Britain's receipts are many
million dollars in excess Of her ex-
penditures. And almost all of Great
Britain's income is derived from direct
taxation
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13

Members of the Aero Club Of New
York are ''high-niers'' for a fact They
are going to build a club house that
win cost $500. 900.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13

Emma Goldmans insistance that
marriage is a failure also places her in
the ranks of the pokesmirhs. That has
been favorite timber with most of them
since the time of Adam and Eve.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13

Why all this fuss about Hetty Green
moving again from a little fiat in Ho-
bOken. N. J.. to sumptuous apartments
in the WaIdorf-Astoria? She can well
afford IT,
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13

Down in Hunnewell, 1t is suspected
that woman will be appointed to the
job of city marshal. The HunnewelI
jointists will probably take the bunch
and provide themselves with a few
cages Of mice.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13
SIMPLICITY.

Simplicity is the beauty and es-
sence of life," is motto which should
be instilled into the mind of every
child. Too often do children grow
up thinking only expensive things are
worth having; while, unless taste and
good judgment are exercised in the
getting, there is often a mere waste of
money.
By the exercise of system and
good judgment one person will live
on half the money it takes for anoth-
er, and be happier, more contented,
and always looking neater. This is
especially true of girls growing into
young womanhood; one girl will
spend all the money she can get for
something to wear, while another will
save that which is not only really nee
essary for suitable, sensible clothing
for mental improvement.
Girls should think more about
something to put into their heads than
they do about something to wear on
top of them, and the time will come
when they will be Independent enough
to get what they want from their own
earnings. Girls should always look
neat and sweet, but to be overdressed
detracts from her natural charms; 1t
is like putting a beautiful picture into
a gaudy frame.-Shver Lake Mirror.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13

A man there was who owned a Dun
With terminal exceeding brief;
The owner failed to tie him up,
And thereby hangs a tale OF grief,
The dog devoured one Willie Jones'
(which cost the owner seven bonest
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13
NO IRON FAMINE.

1t is rather comfortable to hear that
the opinion of experts in the Lake SUI
perior region is decidedly adverse to
the view that the supplies of iron ore
at the present rate of increased use
will last only short time. Those IA
miliar with the region point out bill
lions of tons in the Cascade range. be-
sides millions proved up in the Neg
aunee, Ishpemig and, other ranges to
the westward of the latter.
Possibly a strict analysis of the
prophecy of short life for our ore sup
ply would disclose that it refers only
to the exhaustion of the Mesaba depoS-
its. Even then they are predicated on
the maintenance of rate of increase
in mining equal to the exceptional one
of the past two decades. Apart from
the correctness of that calculation the
fact is well known that there are vast
deposits of ore yet practically untouch-
ed.
The districts mentioned above pro-
duce ore of high quality, but more cost
ly to mine than the Mesaba, but in the
past ores from these and other mines
have been sold more cheaply than the
present prices. Through the Appala-
chian ranges are yet unmeasured fields
of 1ow-grade ores whose conversion
into pig iron will be a more costly pro-
cess than when the richer ores are
used.-Pittsburg Dispatch.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13
LIMIT OF PATENT RIGHTS.

In concurring with the decision OF
the United States Supreme Court in
the patent medicine cut-rate cases,
Mr.. Justice Hughes expressed the
opinion that the petitioning medical
company made the mistake of "consid-
ering its monopoly of manufacturing
also a monopoly OF sale " .a
This comment suggests the question
whether property rights under pat
ents extend the monopoly of manufac-
ture to such a point that the proprie-
tor can impose on the purchaser or
lessee any condition he chooses. There
are other patent monopolies beside
drugs that seek to extend and perpe-
tuate the protection of their patent
rights by Incorporating into their
leases restrictive conditions affecting
the use of the patented article. Those
leases have often been questioned, but
the challenge has been met by the as
sertion of the right of the patentee to
control absolutely his invention. even
to the conditions of its use. Justice
Hughes distinction between the mo
nopoly of manufacture" and the mo
nopoly of sale'' seems to indicate that
there is a limit to privilege, even
though based upon patent rights
Washington Herald.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13
KANSAS cOMMENT


KANSAS GREATEST CLUB.
Inc most powerful club in Kansas
ana the one which has most to do with
seltnng It's political affairs, promoting
ITS prosperity and aid in the uplift
OF Its people, is the Saturday club,
composed or the farmers who gather
at the trading centers each Saturday
with the object of combining business
WIN pleasure AT that time and place
ponIlcai questions are discussed and
men are much more largely Influenced
than they are by the spellbinders who
take tine stump during the campaigns.
SOCIAL problems are canvassed and if
any individual has found a method use
Iul IN his occupation. time saving or
alolns In the cultivation of his land
or harvesting OF his crop, it is not long
until he Is advocating it in the Satur-
day club and is influencing others
where the magazine or the farm per-
1od1cal would have little weight. The
saturday club cements the bonds of
friendship, broadens the mind and
makes for better citizenship It par
taxes or social features which brighten
nVes, make men understand their
nelghbors better and in a quiet, but
effective way, tends to promote intel
Hgence and foster brotherhood. Its
influence is seen in the eagerness with
which the farmers of Kansas seek for
information and the intelligence they
show In deciding political and economic
questions. What Kansas is today is a
monument to the work of her rural
population and Of the factors which
have tended to make them act wisely,
not the least is the Saturday club,
which has no restrictions as to mem
berShfp, does not place a financial tax
as requisite to participation in it's
deliberations and is not bound by any
hard and fast rules as to what bust
ness it shall transact. - Marysville
Advoc
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13

Peace, you troubled Kansas finan-
ciers, calm yourselves. Joe Dolley
says it is all right, and that the mac
tivity of Wall Street il no cause for
alarm. Leave it to Joe; If 1t comes to
the worst, he will speak to Wall Street
about 1t.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13

Bristow is learning to play golf. H
took the initial steps in learning tn
game quite a while ago, by qualifying
as an expert knocker.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13

1t is the ambition of every schoc
boy to secure an education,-an edu
cation Of sufficient extent to enabl
him to write his own excuses.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13

Madero doesn't object to peace, but
ne is particular about the brand.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13

Lawrence is preparing to put 80 ex-
pert road workers to work. They are
jointists, who have been working on
the road to ruin" for quite a while
There is nothing like having expert
enced hands on road work.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13

Every time a woman makes a foe
of wise man, he lets it go at thai
1t is only the hopeless fool who at
tempts to retaliate.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-04-13

How nice 1t would be to be rich and
therefore immune from the criticism
of the preachers.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-05-23

Cr4sades against the unlicensed
l-ddIer who in the past has yict.mized
-he houe.w!f. ~ Wheeling and mis-
represented th. business mon % the
.Ifr hle been i~uauEurafeI by the
Wheeling business Mems Association
VIII. are now conducting "a campaign
Hk l.t such practices During. Do"
past week se.er8l ~ theses peidl.rs
haze worked -h" housewives = the
Nh-,Ulc district end .u a number ~
occasions have represented themseivcs
tp ta Connected with local stores
S..rrfl-r -.lwtr-farger stated yes
u,-e mems association have deter
mined o. not onIy protect themselves
gains such p.idi'rs but CD also pro-
'elt fhc buyers 90 this city against fflse
rrs'.rse and Misrepresentation With
fn mo past Few DAYS pr unlicensed
pedllcr has he.u working iu tire city
selling uer Ills samples were an
excellent quality OF linen and when
making snios fnr twenty-five cents per
ward Do would switch % poor grade 81
cloth on the buyers whr u course
would not discover their l"tF until tho
packages wore opened Others have
ItprtseuftI fh.macis"a a. being .nu-
r' ..i nl.. ..a rrug and after rNi-
letting mrror made un d.U. cries.
Various rfh.r aImN.r lHurH Games
ls.. hs.r worked or fte innocent
public tH fhn hurrn rsi1lrra ~ late
.rI f.n business mon have decided fl
20. 4. rOsEiNI. fH prevent any further
.N.ftH 90 fIls nature.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-05-23
TRADING STAMP LAW
ls commer'ed Upon ~ the Dry Goods
Economlst-Bassd Upon Recent
W. Va. Court Decision.

Tho current iaela ~ fho Dry Goods
Eo1r1u.rf contained 81 verv Interest.
'rg excerpt ~ tho West Firrfni Jaw
Hr '0 trading stamp institutions Tho
excerpt ir based upon tho recent do.
cIFIor ~ tho supreme Court Iu tho
1rarryUufch'roor case. in which fhc
ruling ~ flc Circuit Court 90 Ka.
raVha county ig.
THE opinion was rendered by
fudge Robinson. and ~ goes into do
faiI fh0u'rg Tho rcngouahleuoss and
equity ~ fre state statute Imposing
a license Tax ~ $500 Oh fDr each c0un-
'v Or which n trading stamp concern
To- rIppn7ed f0 DO business Tho Try
1oofs Economist has becn warinR n
BATTLE against tho trading stamp con.
Germs. md haa ~auccoedef in ar0uaing
1 Fro1t deal ~ interest on fha subject
among hlsinrfe mon generally.
~BIeakInE ~ flo decision. 10 says
deehaIo1 tff fa ~ rrenf fmulrfanrs
Pr fhe many retailer fr various enters
FtH ere Ffr"'rr Oh frf come means u
foirF awey vlt. trailing Hfamna has last
g.st sia,s ris ses .isss ss5sla,- mn hi,
fls rtlIUr nf f.e circuit count ~
Kararia county. Oh ffaf sfafs. ~ ne -
i~ f.af l~alrrg tralirF afamra must
wrirh fneV 90 ~rusfrea1
- even rrrafrr general interest rar
'nfa l4 flr action taken ~ tho charter
board m KanHna uhirh hna rafnssf fl
stamp COMPANY TIE board r'ya- BE- re-
ar f"r ffrirIrF fH IraIe frrYrr1ra
lion HrrH ORD fNfs rrHe fIHf -fUe rfarf-
rs ~ tlis ehortsr would ts -isoorgorat-
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-05-23
Out the Pike Rrlefa.

Work IS progressing rapidly on the
new residence for Earnest Violet. Of
Fulton.
County Superintendent-elect J.. II.
LaZcar has returned 20 his homo in
Fulton after a visit IN West Liberty.
J. ". BOnneheld. Of Toledo. Ohio.
spent Saturday and Sunday the guest
OF Harry Snyder. OF Glenwood.
Ar. and Mrs. Harry Coleman have
returned 10 their home IN Edgdaie
after a two weeks VISIT with relatives
IN PittsburF.
=. W. Campbell. cashier OF the bank
% Fulton. has returned % his home in
GlerwoOd Heights from a brief stay
il Ncrgantown. He was accompanied
home by Mrs. Campbell. who has been
visiting relatives there for some
time.
H.. +. Behrens. q Wocdsdala, has
received HIS touring car after having
had q repaired and overhRuled.
\. KliIkler. OF Fulton. has returned
from "A short VISIT I'm PittsbUrg.
Fred Skies has returned to Glen
wood after visiting his parents in
Foueroy. Ohio. for tWo weeks.
Mrs. John Miller. Of Glenwood, has
been called 10 Phil.ppi. ". Va. owing
20 the illness % her grandmother.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-05-23

ii r a company in Kansas o. enable Kan
fN- merchants 20 violate fle iAv
The excerpt OF the West virginia
decision on which the Dry Goods
Economist article SIS base! was fur.
nished by SIR. n. =. Carter. adyert.s.
ing manager for the Geo. p. Stife, 90.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-05-23
Contract Let for 100000
Bethany College Building

opera chairs. Inc a handsome new
pipe organ IS being erected.
RemoVe First Church.
The old Brush Run church, the first
church built by the Disciples. one hun
ored years ago. has been purchased
and will be moved during the ummer
10 Bethany, and rebuilt near the
Alexander Campbell home. The
money 70 purchase his building and
TO remove II 70 Bethany and rebuild
II was contributed by the New York
Alumni Association. This was done
at a dinner given President Cramble,
by Bethany's friends in New York. on
April 18th.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-05-23
final Meeting
Wlrwood incorporation Committee
Makes Final Arrangements
for Election.

Thursday is election day IN War
wood. G.eunoya and Lovelaud. 20 de-
edo Tho Incorporation question. and
tho Incorporation committee held their
final meeting NJ tho home Of + w.
Weller in South Warwood last night.
Different members OF the committee
were delegated 90 SEQ men SIN their
particular section OF the district about
serving as election officials. and tho
names ~ tho officials will Do made
rrh.'e today. The voting place VIII
ta tho Warvood hose house. aud tho
Iolis VIII be open rom s a. IN 90 2
m.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-05-23
MADE AT MEETING OF REPue.
LicAN COMMITTEE.
Committee Is Confident Of Republican
Vletory-Poils Open Only
UHtl 6 p. NJ.

At a meeting OF the Republican city
executive committee held last night IN
the police court rooms. final prepare
uons were made for the Republican
end OF tho battle of tho ballots on
Thursday. All the members express
complete confidence in the result and
believe that practically every Repub-
lican candidate will have a large ma
jority.
Tho remaining two days will DO
spent by the members OF the commit
tee in doing active work IN behalf
OF the various ward candidates. All
he reports las evening indicated an
overwhelming Republican sentfmcnf
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-05-23
ASCENSION DAY
Appropriate Services 20 Be Held
Thursday AZ ST. Matthew's.
knIqhts Templar 70 Attend.

Appropriate Ascension day serv-
ices VIII be held a. St. Matthew'S
Protestant Episcopal church on
Thursday. This is one OF The i'm
portant church celebrations Of the
year ana tho attendance is expected
to be very largo.
Tho services VIII begin with holy
communion in 'Ec morning AZ 7.15
% CLOCK. Tho second celebration will
be held ar 30 @ O'Clock while IN tho
evening a. g o'clock Cyreue command
cry. Knights Tompiar. will attend in
a body. with Wheeling c~ommandery.
40. :. rs guests. The rector. Rev. l..
W 8 S'rvtor. viii have charge and
VIII Do assisted by the Row. Jacob
T~rittineham. Of 81. Luke's. All are
cordially invited 20 attend.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-05-23

Our idea ~ a woman with wonder
fuI s~elfcontrol .s one Who never buys
anything ~ 20 bargain sale that she
doesn't want.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-05-23
EDGW00D
Injured In EHnIoslon.

Yesterday evening about $50
o'clock. while Mrs. Charles p. Calls
sic was preparing supper at her home
In Fulton, the gas accumulated in the
baking oven OF the stove and in some
n ignited. causing an explosion
which seriously injured her. She sus-
tained very severe burns about her
face and arms and her hair was badly
burned. she was also severely burn
ed about tho eyes. but Il Is thought
no serious results VIII follow. DIT. II.
A henderson was called and rendered
medical aid. and last evening Mrs,
Cniissie was resting as easily as could
be expected.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-05-23
10 the Gift Of Hon. Earl w. OaIebay
and 10 for Agricultural
Department.
OTHER NEW BUILDINGS
TO BE ERECTED NOW
First Disciples Church to Be Re
moved From Brush Run to the
Bethany Campus.

Special Dispatcn 70 the inteligenc-r.
BETHANY. W. Va, May 22.-The
contract for the Oglebay hall OF agr!-
culture and science at Bethany col
lege. has just been signed. This
building is 20 cost sec. 900. and Is 70 be
thoroughly modern. containing labor
atories. class rooms and adminlstra-
tive Offices. This new building Is TO
be Tudor Gothic architecture. in har-
mony with the main college building.
a very famous window in Oxford col
lege is 10 be reproduced In this build
ing. IL Is believed that this viii be
the best college building in West Vir-
ginia. Mr.. l.. W. Oglobay. who has
procured FOR the college the Alexan-
der Campbell farm at a cost OF S25.ODO.
is donating this new building
In addition to this new building.
Mr.. Oglesay proposes 70 equip the
farm with dairy barn. registered
horses and cattle. and the latest i'm
proved farming implements. IL IS pro
posed 10 make this a demonstrating
far 10 he used in connection with
the department OF agriculture. which
IL 20 be opened with the beginning
of the neXt session In September.
For the teaching OF horticulture.
and 10 give students an opportunity 70
help themselves through the college.
there viii De built at once a modern
greenhouse FOR the growing OF veg
etabics and flowers. This Will cover
about an acre o. ground. and Is also
q Eift from NJ. Oglebay.
Prof. William Illll. director OF the
agricultural guild ~ the University OF
Chicnco. is % b. dean OF the school
OF agriculture and farm director. Mr..
Oelebay has also agreed 70 pay tho
salary % Prof. Hill for the next i've
years.
The trustees OF the college have on
gagged au additional professor for the
agricultural department. and also a
thoroughly competent instructor 20 I'm
ougIrate a department OF domestic
science.
Another Professor.
II is expected that az the annual
comucnCCwcr' June Sth. announce
ment viii BE- made OK the election o..
a Professor 20 III the bible chair en-.
dowcd b. Hon. Thomas ". Phillips.
of New Castle. Pa.
Mr.. Ogiebay's total c.fts 20 tho col
leGe during The past ycGr. a%crrc~ate
az least $4,000.
The splendid now Cochran halI. p
dorr1itury for yovns men. IS rapidly
nearing completion. This buiiflu- is
constructed OF white brict. Greproof
construction. green tile roof. and is
four stories high. It wiI cost. cor-
plefcd. about s1J. no.. and Hon. ". N.
Cochran. ~ Tuiontowu. is paving FOR
the construction Of this hg!idirg. and
e Is TO Dc % memorial % his son.
Percy H.. Cochran.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-05-23
FINAL ARRANGEMENTS FOR
BATTLE OF THE BALLOTS

throughout the city. and all that IL
now necessary is for the voters TO
come 10 the polls and cast their
ballots accordingly.
Contrary to a statement published
In another paper. the hours during
which the polls VII be open on city
election Gay win not be from : 70 8,
but from : a. m. to s p. N Those IN
tending 10 vote IN the evening Will
do well to note this fact as otherwise
they may be disappointed.
Preparations for the distribution Of
the ballot boxes are about completed
and they viii be taken 20 the various
precincts on Wednesday evening.
There ara some dainty handker-
chiefs to be seen. In the morning
people use with their simple tailor
dresses tiny squares OF white batiste
embroidered In khaki, rose. blue. gray,
with small monograms 10 match
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-05-23

1f various styles with the new
tungsten batteries from SOC ~
These batteries arc just out. and
the manufacturers claim they will
give 400 per cent more service
than any battery On the market.
Tho Midget" vest pocket flash
light with above battery and q
Tungsten lamp is a wonder. and
turns darkness into daylight
Another late novelty The Elec-
eric Gas Lighter does away with
matches and mover breaks or goes
cut when you attempt 90 light the
Ere
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-05-23
ADVERTISING TALKS
WRITTEN BIT
WILLIAM G.. FREEMAN.

w. L. DODGE, a druggist
Who invented "TlZ," an anti
septic for the feet, felt at the
beginning that THE ONLY
NAY to make his preparation
1 success was to ADVER-
rISE 1T.
He first tried mail order ad-
vertising, but it did not prove
successful. Then the Charles
H 'Iler Agency suggested
L. ct TlZ in the hands of
the dealers by
1T IN THE DAILY NEWS
PAPERS.
Mr.. Dodge accepted the
plan. He only had $4,000
capital, but he pledged it all to
the advertising agency as Sc
curity for the advertising.
That was a little over a year
ago. The advertising started.
DAILY NEWSPAPERS GRE
ATED THE DEMAND FOR
AND SOLD TIZ.
THE SALES PAID FOR
THE ADVERTISING AND
THE COST OF MANUFAC-
TURE almost Immediately,
and not a dollar of the capital
bad to be touched.
The business has grown
Enormously. Over ONE
HUNDRED AND FIFTY
THOUSAND DOLLARS has
been expended for advertising
thus far, and PAID FOR. and
Just now $4,000 monthly is
being spent for advertising.
Figure out what this 500
900 monthly expenditure
means on a sc article. To
get back theS2O, 600 4 month.
without considering either the
cost of manufacture, or profit,
means that 10000 PACK
AGES MUST BE SOLD
EACH MONTH.
Of course, a great many
thousands more are sold
monthly all through the effect
of the advertising. One would
not think there were so many
thousands of people who had
trouble with their feet.
How is this for 4 NEWSPA.
PER TRIUMPH
NEWSPAPER ADVERTIS-
INC BRINGS
RETURNS-it is the QUICK
EST, SUREST way of reach
ing the people-and.inciden-
tally, LESS COSTLY .han
any other form of advertising.