New-York tribune., 1911-11-29
SPECIAL ANNOUNCEMENTS.
.rrN pe,Nr,Ne PRESSES.

In the early days Of printing, "the art
preservstive Of arts" all sheets were
printed by fat impression, the moving
portion Of the press. which causes the sheet
TO be Impressed upon the form, being
termed plate or "platen." hence the de-
rivation Of the name.
Later on came the development Of the
cylinder press, which has practically dis
placed the platen for very large forms and
the printing Of newspapers.
But in general ioo printing. so called
that is the wide range of work which re-
lates 10 pamphlets, cards. circulars Ell
cravings. halftones. color plates etc, etc
the platen press has not only not been dis
placed. but its field OF use has largely in
creased. nor is there any likelihood that
this type Of printing can or will be sub
stituted for many years 10 come.
Apart from its use as printing ma
chine, the plateu press Is practically unique
in its several adaptations for book cover
smashing" embossing. stamping, photo
mounts. and for cutting and scoring car
tons and paper box blanks Within the
last twenty-five years these industries have
grown vastly.
The press which first marked distinct
departure from prior practice IN design
construction and adaptability. was designed
by John Thomson, c. T., member OF the
two leading American engineering socle-
ties. the Civils and Mechanicals. This ma
chine was built by the Colts Patent Fire
arms Manufacturing Company. makers OF
the Colt revolver of worldwide fame, and
if became known to the trade as the Colt S
Armory Press" In 1902 the corporation
John Thomson Press Company, No. 253
Broadway. New York City, purchased the
patterns. special tools, trade name and
goodwill from the colts company. and
shortly thereafter erected and equipped
new and highly modernized factory at the
corner of Mott and East avenues Long
Island CITY. y. Y. Here the registered
trade name. Colts Armory," has cluns
10 many Of the presses built, although
various improvements in detail, material
and construction have been made.
II is regarded as, conservative state
mept that about three-fourths Of all the
conapsible paper boxes and photo mounts
used in this country are produced on the
Thomson company's special eccentric ac-
ton embossing and crank action cutting
and scoring presses These dre exceedingly
powerful ouich acting machines, capable
of realizing. from l5j0 to 800 impressions
an hour.
Recently or, distinctly now design ~
printing press has been brought ont. which
has been given the name Of "The Laure
ate" and also an improved colt IS
Armory." designated as the style 3. 90
These presses are capable of producin-
and regularly turning ont a higher class
of printing. al 4 lower cost and at faster
rate Of speed than has hitherto been posi-
bic.
The character Of the work referred 70
may best he judged Of and seen in the
many magazines devoted to the interests Of
printers and publishers. which contain eN-
hibits of haftono and multiple color plates,
usually as special inserts" OF these a
large proportion, TO say the leaS;. arc
printed OH presses designed and built by
the John Thomson Press Company.
n imitation is sincere form Of hattery.
the Thomson company has received its fuI
share; for its presses have been the model
from which many moro or less Chimes
copies have been made, which arc being
built i'm Europe.
The classical saying OF Dumas that "hu
man inventions march from the comploN
to the simple, and simplicity is always per
lection" is well proven by tho presses
q.
the absence Of adjustments and coinpli-
Gated features.
Printers or others Who may hc interested
are invited 10 address the John Thomson
Press Company, Printing and Enclosing
Press Manufacturers, either 80 its main
/ office No 253 Broadway, New York, or at
/ its branch office. Fisher Building Chicago