The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-12-05
EARLY SHOPPERS IN
LINE FOR BARGAINS
People Are Coming to Realize
Advantages in Not Delay
ing Buying.
BENEFITS ARE MUTUAL
Customers Get Better Goods
and Service, Merchants
Save Money.
early shopping"

EARLY shopPins"
The expression is brought home again
with its iuil import and meaning
through the Christmas holiday shopping
season. which has commenced In earnest
"Shop early" is n slogan fast gaining
popularity. among customers. merchants
and mail and express service alike. NO"
is the time TO remember and to act.
Between now and Yulctide the annual
army OF Christmas purchasers VIII march
from store TO store. cHpenulng more!
that will aggregate vast sums Tor 1hiist
mas presents and articles 10: winter
wear As Christmas. eve draws nearer
the crowds wilt thickcn. work VIII IN
crease FOR The clerks and salespeople. au
ditional help viii be empoyed the Christ
mas fever Will gain height and most. OF
the stores especially the department
stores. viii bo seas of impatient. enact
last hour and sun harder IN please from
stocks and assortnients upon which an
earlier market has lcfr It's stamp
Late Shopping Discarded.
Not 80 many years ago IL was custom
ary to let shopping. 90 until a compar-
held 20 the belief that better prices on
merchandise could be obtained 1t the
Ipade SO far in advance and many other
factors contributed TO ''iatc- shopping
in recent years great change has been
taking place. II is becoming customary
Tor stores to make their displays imme-
diateiy following Thanksgiving. THIS
calls to mind the Christmas shopping
come convinced OF thu advantages 10 he
derived from shopping early. The ad-
pantages affect not only the purchasing
public. but merchants and employees
also.
There is gratifying evidence OF carly
shopping In sal; Lake. Merchants en-
th 10 l.. rn-
operating in support Of the move. real
izing the dement's To be derived therefrom.
the movement is nation wide. having
been taken Up by thousands of club or
ganiza tions in the Interest Of tic over
Worked, exhausted salesgirls, clerks and
dclvsrymen.
Comprehensive Campaign.
At the head of the nation vide cam
paign stands .he National Consumers
league. which has distributed through
special committee circulars asking de-
partment stores. advertisers and the
public al large 10 join in tho light for
carly shopping Tho committee includes
such men Theodore Roosevelt, jacob
Riis. Edward Bok, editor of the Ladies
Homo Journal; 3. Lincoln Filcne. John
Graham Brooks. president OF the league.
Jane Addams OF the Hull house, Chi.
csgo. and Edward T. Dcylns. editor Of
the Survey This plan is being followed
port tho movement
The season OF Christmas nryinG should
nour anu date. Earlier IN The forenoon
the air is fresher In tho stores. the clerks
are rested and in good spirits. and Inc
crowds have not yet assembled, Early
IN the season the great variety nf Offer
iugs have not been thinncd out. Illus
making II possible for customers 10 make
Sa GStactorN selections OF wh9 they de-
sire. Early shopping also means that
parcels sent Ia far oil points viii be
much more likely 10 reach their dcstina-
tons IN good season and safely
viii Help the Clerks,
Next week the larger stores will COM
1uencc TO enlarge their working forces
Many additional clerks and salessirls
VIII be employed.
Early shoppers will have better op--
poriunIty OF looking over novelties and
speclsliies. They stand a better chance
OF finding just the article they want and
OF having II delivered punctuslly and
safely. The degree In which the public
supports the move will DC the degree in
which il will obtain better results all
around. The degree il which young girls
Will &c spared physical and nervous OK
iausIion. the degree IN which sales VIII
he facilitated and merchants given bet
tcT chance TO make showinss or handle
crowds The many req sons why early
shopping should be the rule are olSi-
lnbucd with the proper spirit mcr-
% chants are doing their utmost to secure
carly trade In window displays. adyer-
tiscmcn15, booklets. artistic arrangement
OF stock and many other WAYS. they are
GIVING NlntS OIL WN8i Ia buy fci' holi19 y
presents and bow and ahen ~ purchase
y multitude of articles ranging from
small toys and dolls 10 even an automo-
bile. arc probably Nadame's shopping
list.
Change of Attitude.
Department store heads generally
agree that ife day Of purchases for SHOW
and mcre dlsplay Is passing sTsy and
that the women OF more recent years arc
bu! ing the nccessarieE OF life. early
Sboppinc and common sonsc 20 le nd IN
hand. Much OF The carly shopping scuv-
ity IN salt Lake is due TO special price:
and reductions.
In many different usve merchants az,
reaching ont for Christmas trade
''Fads' and novelties are being played vi
attractivcly DOL and toy department:
are being transformed into fsirylunds To-
the deigh, Of children. Stores arc hem:
equipped With booths and restiuS punl,
with every convenience. Personal serv.
Ice Will ne featured in many stores
Wrapping booths with plenty cf uape
md twirc are being Installed in ever,
available nook Tor patrons. Furnltur.
stores are arranging their window dis
pla:s in house settings that draw. II
many stores Japanese bowers 1ud tapes
IT! salons arc to bc arranged. Eynrl
article and every device that viii attrac
attention and make quick. sat'sfactor.
Shopping possible viii be resor,cd 10.
Observance OF the carly shopping ruI
will materially benefit all c"nccrDcd-
H1ll help the mcrchans and viii rctaiI
the good temper and good hoaltf OF tn
DUsy FonSn to degree she may 10
realize Until She tries IT,
ANXlOUSLY SEEKS