White Pine news weekly mining review. [volume] (East Ely, Nev.) 1910-1920, 1911-01-29

! preconceived ideas of the empire of
Nevada; show him the comstock and
the Goldfelds and Tonopaha await
ing discovery; show him the fertile
valleys waiting but the magic touch
of water TO be turned into garden
spots comparable with any in the
world; show him the underground
streams, and the streams coming
from the eternal SHOWS of the Sierras
that may be turned INTO these valleys
and-the first thing YOU know you
have a rabid Nevada enthusiast.
Los Angeles was made by adxer-
Using. San Diego was made by ad-
vertising. Fresno was made by adj
vertising, and close attention TO the
development of natural resources,
coupled with systematic resourceful
advertising, is making all OF interior
California an empire hal will in
years to come be one of the wealth
lest, most self-supporting and at the
same time thick'y populated agri-
cultural sections in all the world.
From all over the United States peo-
pie are hoeking there in streams, and
the stream of gold that is being pro-
duced by the vineyard, orchard,
dairy, poultry and vegetable farms
has dwarfed into insignifcance the
output of CALIFORNIA; gold mnies.
Nevada has just such agricultural
lands and, too, Nevada has a wealth
of gold and silver and copper. sui
phur. salt, nitre and other minerals
stored in and under her hills and
plains compared with which the aver
age state in the union is but
a pauper.
There is but one way TO make the
people of the nation hear Of and
know of these resources. That way
Is TO advertise them. Let there be a
non-partisan state publicity bureau
clothed with such -ower and given
such financial backing by the state
that it can do some real good. Let
each county set aside a sum for the
common advertising fund, in addition
to that given by the state, and let the
men who handle the work be men
trained in publicity methods and who
will give each any every part of the
state fair and impartial service.
Various California counties have.
for instance, sent into the east and
middle west special advertising cars,
fitted up with specimens of the agri-
cultural, horticultural and mineral
productions of the county represent
ed. The cars have been filled with
photographs, giving visual proof of
the character and products of the
land. Maps descriptive literature.
are carried by the tens of thousands.
I G~farfnnfiaan Glidae no fanda Of not
able features and the men who ae-
company the exhibition car give illus
trated lectures. interesting and yet
filed with actual facts and figures.
These cars stop at practically every
city and hamlet along the lines of the
railroads and give thousands of peo-
pie education regarding the section
the ears are sent out to represent.
The railroads are glad to give a
ridiculously low rate for hauling the
car from place to place. These cars
have brought nigh returns to the
communities sending them out. They
are merely n way of advertising.
Other communities get together
and create a common fund hat is ex-
pended in the publication and distri-
button, in systematic manner. of at
tractiTe literature, and in a systema-
tic campaign of publicity through
newspapers and magazines. And the
striking feature of the work is that
there is no attempt to pander TO any
certain interest, clique. party or
person, but the work is done in abso-
Lutte h~armony--is a long. strong pull
together that brings home the
bacon" Such work is needed in the
state of Nevada, and il is believed
that the people of Nevada would
welcome the creation of a non-parti-
san state board, to be filled by honest
and capable men, and who shall be
given the necessary funds w%herewith