Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1911-03-06

Back III l9U3 wen the FRS. popular priced cars made
their appearance with the Regal the Pioneer in this
Glass; many manufacturers said they can't build them at that
price, There however, certain the industry who
enough foresee that by using proper business
methods doing away with the waste and overhead
expense which had heretofore been characteristic feature of
the automobile game it called. that MEDIUM
Priced Car could be produced were made in large guam
titles according to careful design Later proved that
their predictions right These made gave
good value to the and successful financially
There were, however, ether men, some with very
'it;le experience in industry, who thought that
this such easy task that they could do the
thing. hey Immediately began therefore, to order
material for thousands of coreected factories night
shipped their material carload lots by and started
the business also. Such the demand for
that time that for several months these sold
large quantities. such large quantities in fact that
order keep with the demand work done in tents old
buildings and in fact in to get out the product
Everybody went wid-here great hmrah-Promoters
what they thought better than gold mlneCapltal
invested almost fabulous enterprises phose assets
consisted Mostly of bunch of blue prints trade marx
and smooth ongued clever advertisement nrte1 salesman
During the whole year Of 1908 the public fell for this
BUY tickets for the Big Side Show talk. The factories
apparently made money and the were sold. Some
of the hrewes manufacturers however. at the end OF this
season that trouble brewing-that something
bound to break because no industry however great could
stand such such waefu method of doing business
especially with such lax and unstable business organizations
As soon as the alleged manufacturers CD began to
realize this they their only salvation lay adopting
daring methods, they out with advertisements
boldly procamng their superiority. assuring the public Of
their sincerity and praisng the SKIES the wonderful mechan
zeal perfecness and ability which they claimed their
possessed Of course they had do this They had ordered
thousands of parts-they had built faetorehad
made large Nth their dcaers-nade promises
their They had do something and h. seemed
to offer the oophol But although the beloved
public may like to be fooled p T. Barnu yet it Is
hard dc It twice in the place and the did
not move in such overwhelming numbers they had
predicted and expected
At the beginning of the 1910 they found them
selves in still straits-they put frame the
picture reglted it and held to the public
mora beautiful (O creation But 1T = SACRl-
FlCED PRICE. As at the public auction that
main street day. only fen Of the guibe boughthe
rest cappers and paid do the shouting The
majority of these had be carried over another year.
In the meantime the well established manufacturers
who had been doing business upon safe and basis
proceeding slowly and carefully. They obliged. Of
to enter into competition with the other called
but their real value and their straight forward and
honest treatment Of their dealer. and soon enabled
REGAL. NJ
HILL e PITCHER