Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-02

what automobile 10 buy Is, after
all, important only as name tells
what you are buying IN your auto
mobile, In other words, the auto
mobile buyer should learn how 20
choose motor car because It s the
best IN the world that no can buy for
the money he wants TO spend" SAYS
Mr., y, g. Ferguson, local representa-
tive Of the Chalmers Motor Company
81 should say the greatest thing to
consider IN buying q car Ia tho COM
pany which is behind IT, Has the man
ufacturcr money enough 10 build the
ears he adyertisos? Has he the ahlli-
" 10 manufacture such q car as he
claims TO bulld2 ls the factory In
which tho car Is made properly equip
ped2 How does the maker treat the
owners Of his cars after he has got
tos hold of their money? These 7
regard as the most vital questions 10
consider IN buying an automobile.
some companies are very willing
20 take your money but will not stand
bnck OF their product, with the
Chalmers company, every Chalmers
driver Ia a friend and protege; the
company stands back Of lts car and
stands with the cars owner.
81 should say the next most I'M
portant thing 10 decide IL the use 10
which the car ls TO be put 80 that
the most suitable type may he secured.
DO you want car for touring or for
town use2 Are you going to drive n
winter or summer, or both2 VIII
you drive II yourself or viii you have
n chauffeur? For touring YOU want
lots OF power and speed; for town
use you want perfect control and
car easily handled In crowded sereots.
IL you buy from n company which
spcclalIaes these things may mean
much to the success ~ your purchase.
or course. many are now following
the policy OF the Chalmers company;
building all-round GLASSES upon
which may he used different styles
Of Bodies Both the '3O' and the
Forty have lots OF power and speed.
combined with perfect control Still
the choice between go and n
Forty might rest on Just tho use one
wanted TO make OF the car.
"The stamina OF the mechanism
the nstruction-should next be con-
sldered. You certainly want good
car, one I'm which every part Is care
fully made Of the best materials. Pref
erably. you want 20 buy from COM
pnny having a large enough product
to take advantage Of wholesale prices
IN buying materials, making quantity
means TO got quality; one largo
enough TO be able TO have the very
hest mechanical and human manu-
featuring equipment. Hut you want
to stop short Of the car made IN a
factory where large output Is carried
20 excess.
"In construction. have special re-
gard for simplicity and accessibility
II takes mechanical engineer "a
understand the operation ana con-
ftructlon OF some automobiles, and
the average buyer IL not a mechanical
engineer Under the head of con.
struction should also be considered
the body OF the car. After all. YOU
nre going to ride In the body you
must remerber Is It roomy and
comfortable? Is the upholstornR
good? IL II convenient?
"And last Of all, look AZ the finish
THAT IL the last thing TO consider be-
cause II has the least to do with
service. But be sure II Is good when
you do get H. A poorly finished car
soon loses caste; and there Is a lot
Of truth IN the saying that when one
part starts TO give the whole follows
fast"
TIL MOTOR CAR co