Wheeling majority. [volume] (Wheeling, W. Va.) 1907-192?, 1911-01-19
The stomach and the Soul.

are those touching on diet. NO Speclal
kind of food, it appears, will make you
well. What is necessary is to put
yourself in tune with the infinite
bread carefully, thoughtfully, not
more than twenty pages daily. After
ward seek. an easy position where you
will not be disturbed, relax every
muscle, close your eyes, and go into
silence where mind is fastened to the
breathing of spirit and where God
talks, and the thoughts from the
Divine Universal mind comes as wing
ed angels and endows you with their
healing power. If you will go into the
silent humbly andssyusting, you will
come out enriched, and greatly
strengthened in body, by contact, even
for short time, with the Father of
all life and all power. You will feel re-
freshed in every way, and food taken
will digest readily. The stomach
works smoothly when under influence
of the higher power" Again: Let it
be known, once and for all, that all.
causes of disease in man, whether of
so-callad stomach trout'e bowel trou-
bic, consumption, cancer, heart disease
rheumatism, or what not, arc the re-
suit of mental conditions of inharmony.
The dead, material of which the body
is made can originate and produce
nothing" This in 1893. By the end
of the century, Post had changed his
doctrine, as many great teachers do.
He was then manufacturing Postum
and Grape-Nuts; and, as the advertise
ment in your daily newspaper. will
show you, every package contains
pamphlet entitled: "The Road to Well
VILE" This includes a great many
sentences, and great many ideas, lift
ed bodily from his earlieg work, Il
Am WE'LL" but with an important ad-
dition. Divine Harmony alone will
not make you WE'LL according to :'The
Road to Wellville." 1t must be Divine
Harmony plus diet of Postum and
Grapefruit Listen to one passage:
The author has been describing posi-
i tive and negative currents of thought,
showing how hate, anger, and the like
disturb the body, and how thoughts of
health, happiness, peace, harmony,
beauty, restore it. But: "You cannot
get well by exercise alone, or by think
/ ing positive thoughts alone. You
absolutely must give up the food and
drink that disagree with you.
Postum Food Coffee and Grape-Nuts
will prove their solid worth and in
estimable value in rebuilding the
body, if steadily used, and the improve
ment can generally be noticed in
weeks time"
Post EnIarges His mission"
That is ahead of the story, however.
What started Post in the cereal food
business is uncertain. He says himself
that he needed food to ward off at
tacks of appendicitis, and that his ex-
periments led him to the Grape-Nuts
formula" and further, that he work
ed out Postum as a coffee substitute
at La Vita Inn. More likely, he pro-
ceeded on the lines of the advertising
agent who telegraphed once to whole
sale drug, frzh in St. LOUISE "W nat is
your bottom price for a million dozen
sweet cathartic pills? 1 have name"
At any rate, he began the manufacture
of Postum, a plain coffee substitute,
only dilute copy of the roasted
Observation-Disclosures substitute coffee
which our grandmothers made for our
grandfathers, and Grape-Nuts, just a
fplain breakfast food. The era of
Eaeavily-advertised breakfast foods was
just dawning. Post, who used the
newspapers literally from the first,
was the one important producer of
.hese commodities who lied persistent
ly in his advertising. At first he claim
ed almost impossible powers of nutri-
ton for Grape-Nuts. "The system will
absorb a greater amount of nourish-
ment from one pound Of Grape-Nuts
than from ten pounds of meat, wheat,
oats, or bread" he used to say on his
packages. The Pure Food Law of
1906 made that method of labelling lille
sal. 1t did not, unfortunately prevent
such claims in advertising. And more
and moer Post exploited the remedial
Virtues of both Postum and Grape
Nuts. The latter was the food for
brain and nerves." the "stuff brain is
made Of" ''predigested," almost
wholly composed of pure grape sugar"
"predigested food. Finally, he adver-
tised thats a diet of "pre-digested
Grape-Nuts alone" would ward off ap-
pendicitis. AS for Postum, from a
plain coffee substitute it became a
food drink; and from praising it mega