davidaulloa/AmericanStories huggingface dataset:
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
Where Bank Advertising Paid.

Does 1t pay bankers to advertise =?
Apparently IL does in Cleveland. Ac-
cording to Finance, published in that
city. the six leading banks that are
systematic and persistent advertisers
show n growth of deposits during the
seven years from 1904 to 1911. OF no
less than $57,S73,30S. The largest
gain among the banks is that OF the
Citizens Savings and Trust company,
very large advertiser. which con-
tributed s16.076,923 of the above total.
AS noticeable contrast to the gain
of the banks using modern methods
of advertising is the gain OF those in
stitutions that, practically speaking.
do no advertising at all except TO pub
fish their statements as required by
law. The six leading banks In this
class show a gain during the seven
years Of only $11, 965 .359, which is less
than 20 per cent. of the gain of the
banks which advertise
1t would probably be unfair to at
tribute this showing solely as the re-
suit Of advertising since the bank ad-
vertising is usually active in all bust
nessgetting departments; neverthe-
less the figures are extremely interest
ing
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
The VALUE OF A
F0lL0W-UP SYSTEM

II a man lambasted you on the eve
and walked away and waited a week
before he repeated the perform
ance. he wouldn't hurt you very
badly. Between attacks you would
have an opportunity to recover from
the effect OF the first blow.
But ii he smashed you and kept
nauling. each impact OF his fist would
lind you less able TO stand the ham
mering. ard half-dozen jabs would
probably knock you down.
Now. advertising is. after all. a mat
ter of hitting the eye OF the public.
II you allow too great an interval to
elapse between insertions OF copy, the
snect OF the first advertisement will
have worn away by the time you hit
again. You may continue your scatter
ed talks over n period OF years. but
you will not derive the same benefit
that would result from a greater con-
ceutration. In other words. by ap-
pearing in print every day you are able
10 get the benefit OF the impression
created the day before. and as each
piece OF copy makes it's appearance the
- sSoN RoOiNiNg VII TIC
mind Is more pronounced-you must
not stop short OF a knock-down impress
sion.
Persistency is the foundation of ad-
'erusins success. Regularity Of inser-
ton Is just as important as clever
phrasing. The man who hangs on IL
the man who wins out.
The advertiser who does not let a
day slip by without having his say is
bound 70 be heard and have his in
nuence felt Every insertion of copy
brings stronger returns, because IL has
the benefit of what has been said be-
Tore, until the public's attention is like
an eye that has been so repeatedly
struck that the leas. touch OF sugges-
ton will feel like blow.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
Publicity Is one Of the great
est ethical forces OF business to
day. Dishonest goods cannot
stand advertising - dishonest
methods cannot stand publicity.


Advertising does pay The most
successful merchants in any city are
the merchants who believe most thor
oughly in advertising. and who prac
tice their belief But advertising. in
order To- pay. has got to be intelligent
advertising The day of hashed-over
superlatives-'best goods. lowest
prices best stock in town greatest
bargains ever heard Of and so on
has passed
People have learned to distinguish
the truthful advertiser from the blat
ant behind-the-times storekeeper who
believes that. so long as he claims e.
have the best goods on earth. or IN
der the earth. or within wireless dis
lance Of the earth. people will break
their necks trying to get TO his count
ers In the forefront Of the crowd 80
Jerome p. Fleishman. In Baltimore
Sun
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
Needless Alarm.

Am forwarding barrel OF spruce
gum as gift" wired Bennington
Vto man to friend in Boston.
Gee. whiz" calculated the Boston
man. that's more spruce gum than
my family could consume In several
lifetimes."
So he went to the druggist and ar.
ranged to have him take 100 pounds or
80 at a fair price. Congratulating him
self on being so much in pocket. the
Boston man awaited the arrival OF the
barrel. 1t came II was three inches
high.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
NURSES STORY OF
ULCER CURE
Case Of Six months' Standing EntIrsIy
Healed.

After long suffering and the use OF
many Intellectual medicines. this case
from Augusta, Me-. comes to light an
ehureiy healed. The authenticity Of
the case Is apparent when you appre-
ciate that the bearer of the tale ia q
graduate nurse. The following IL the
letter. as received:
L must write and tell you the GOOD
hesinoi Ointment has done. applied
IL TO an liberated leg Of six months
standing. Almost everything had been
tried to heal II. Resinol was applied
twice day for four weeks, and the
ulcers are entirely healed. It is now
six months since the treatment and no
indication of a return OF the trouble.
l have used Resinol for eruptions on
chiidren's faces. and for everything
that seemed to need an ointment, with
satisfactory results in every case"
Mrs. l. Z. CAMERON, Augusta. Ne.
The first application OF Resinol will
relieve itching and irritation in skin
diseases, and stop pain In burns and
scalds. Frequently chafng, sunburn
and poison ivy eruptions are cured
overnight.
1t is highly beneficial as a general
skin remedy. and after one trial you
will appreciate this to such an extent
that you will never be without II.
You can procure Resinol Ointment.
kesinol Soap and Resinol Medicated
shaving Stick from any druggist.
Sample sent free IL you will mention
Department No. SO. Resinol Chemical
Co, Baltimore, Md.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
Scattering.

A couple Of colored variety actors
were In earnest conversation when 2
third dusty trouper happened 20 over.
hear a remark which he thought re-
ferred TO him.
"Heah, you" he exclaimed. who you
ludin'. to-"
OATS all right said one Of the
others. we WASN'T shootn at you. &"
"Puhaps, puhaps." replied the Of
Tended one. but membuh dis: II you
mus keep on shootin bettah use no
mo oh dem splash bulletsl"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01

He-how is this? come pack un.
expectedly from my trip and find you
flirting with another man. You have
deceived me-
SEe-Not any more than you. You
told me you would be away eight
days. and here you are back again
the next day Have you not also 10
eeIysd ae.-t.legende Blaetter.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
To Succeed. You Must Keep at II.

Some advertising is mighty good
holds the attention OF readers-they
think II over-but because they do not
respond quickly the advertiser gets
weakened and stops his ADVERTISING.
All people are not alike. Some act
quickly deliberately. You must
keep on advertising until you move all
the people.
Keep on advertising keep on doing
good advertising The public will APP
preciate you and give you the right
sort OF returns
ADVERTISE in accordance with your
business
Don't oveTco It: don't underdo II.
keep at it--even though compelled 10
start In a small way -NewspaDerdom.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
(SaA 81 1xA|
0E1Dll[50
Couldn't Fool Him.

Serving In the capacity OF collector
FOR certain bank Is coiored man
who spends his evenings playing In a
band.
One OF the clerks In the bank. know.
Ing OF the clerks musical attachments.
said to him: Zoe. went to a vaude-
vile show last night and one OF the
FELLOWS there played 'Traumereo'
great"
Joe looked at him suspiciously for a
moment and then said You tell that
stun to Bonny. You don't get me to
bite. cause All knows they amt no
such instrument"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
SeasonabIe Topics.
Gocd-by. electric fan
That cooled our pate.
Coon with the baseball fan
You'll hibernate.
Without GuIIa

Yes, sir" said an Emporia citizen.
have perfect. faith In the weather
predictions OF Irl X. Hicks"
In that case" remarked the DO
Ute stranger, let me sell you an or.
hnge grove I'm Alaska"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
One Room to n Floor.

why did you purchase that ahan
doned lighthouse?"
Il want to fit up a little hotel"
You can't accommodate many
guests"
No; but I want to be able to shy
that j once kept a summer hotel in
which every guest could have an ont.
side room"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
Then He Took Them Down.

You buy new shoes at least once a
week. don't you, Mr.. Snoogle?" said
the typewriter girl
What makes you think 80. Miss
Wynot?" asked the head OF the firm.
Why. almost every time you put
your feet on my desk / notice you
have a new pair on"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
His Blasted Ijfe

You refused me ten years ago.
i remember" said the heiress
You said 1t would wreck your life
1T did. l have had to work for a
living ever since"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
The Right Chord.

Il hope you will believe me when l
tell you that you are the only girl
ever loved"
NO. That l refuse to believe
Then you will believe me when I
tell you that you are the prettiest girl
l ever lovedf"
Yes. Yes. l am sure you are In
earnest now"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
A FaNorlte Snot.

Noah sighted Mount Ararat.
AT last" he cried. the mountain
resort with an ocean view!"
Herewith he felt the voyage was not
I'm vain.-Puck.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01

The Cop-Which OF these houses do
you live in?
Mr.. Jaggs-Take me all long the
street. femme try every door. and the
only one | can't open ish mine.-Puck
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
The Wau-

How is # that Jabbs has 80 much
money? lie isn't working now. in
he?"
Not exactly. but his wife gives
bride parties"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
Unmarried.

The Chicago woman was on the wit.
ness stand. Are you married or un
marriedY" Numbered the counsel for
the defense. Unmarried. four times"
replied the witness. unblushingly.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
His CaIIlno.

What are you doing now. Wiggle-
thorpe?"
Settlement work"
Settlement work. You don't look
the part"
Thats what I'm doing. Just the
same: I'm collecting bills for old Spot.
cash"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
IL Soon Hapnets

A thing OF beauty Is n JOY
And we uplift
song OF praise without alloy
TILL fashions shift.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01

Is the cheapes. and best security
man can buy. II saves him from worry
perhaps from ruio and hS5 family from
want The rates are not very high
I Will be pleased TO give them to ann
one who win come IN and talk the uiaa
Ter over. Only safe comp%nies reOra
seated 7. T McDNuxaA C@Iedo, ~
We
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01

The great things are no, always
the ones most noticed"
II agree with you. Take a wre,chee
little mite OF a cinder. II Ia OF ali
things one most in the public eye"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
Another OUTRAGE.

oh. pa, come quickl"
What's the matter?"
There's an aviator comm down IN
our corn field without paying the
slightest attention TO the scarecrow.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01

Henderson-Do you think there 10
much pleasure In making tour OF
Europe?
Henpeck-Wel. the four months
tour my wife and her mother made
last sumner was very enjoyable to
me.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01

Doing a little better than the ad
vertisement promises will prove 70 b,
a paying assct."--Printere' pk
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01

Fish IS great brain food"
Then lots Of people must Ike weak
fish"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
Consistent.

Il don't believe you iovo me any
more" sighed Mrs. Tripper.
i don't" replied Mr.. Tripper.
'What7
i loved you Just as much as I pos.
sibly could. my dear. on our wedding
day. and l have loved you Just az
much as j possibly could ever since"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01
Who Knovs7

Hobbic skirt-harem skirt
FOl-de robot
What's fashions coming spurfr
no skirt az uIl2
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-11-01

There are just two classes Of
people who do not need to ad-
vertise-thosc who do not ex.
pect any business and those who
have made as much money by
generous, tactfuI ADVERTISING
that they have retired from bus
mess with fortune.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1911-05-26
HIGH SCHOOL MEET
AT VALLEY CITY
FARGO HIGH SCHOOL WILL BE
REPREsENTED-MAY BECOME
AN ANNUAL EVENT If
SUCCESSFUL.

Valley City, N. D.. May 26.-The first
meet of the Valley City Athletic and
Declamatory association will open sat
urday morning at the auditorium of
the state normal school and from pres
emit indications there will be at least
sixty contestants entered in both
events. If it meets with the success
expected it will become an annual af-
fair. Six schools have been entered
so far.
The declamatory contest in the
morning will be held under the rules of
the high school league of North Da-
kota. Two contestants from each
school viii enter.
The schools which entered for the
athletic events have been classified
according to the population OF their
towns in order that the small schools
may not have to compete with institu-
tons which are out Of their class in
athletic skill Gold, silver and bronze
medals will be given in all athletic
events listed in both classes with the
exception Of the relay races. for which
silk banners will be given.
The medals are provided and will
be presented by the commercial club
Of Valley City and are new designs and
excellent in quality. Outside of VAL
ley City the largest schools to be en-
tered are jamestown and Fargo. Each
school expects to send large list Of
contestants.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1911-05-26
De Ia Barra Is Now the
/ President Of Mexico
MISUSE OF NAILS
Is The CHARGE
DEPUTY MAJ u HICKMAN AR.
RESTS MAN. 10 TO HAVE.
BEEN PRoMULN ING A LOT
Terry SCHEME II JUeH Y. $.
MAiLs-HAD A HEARING.

Word has been received at the u. s.
marshaPs Office in Fargo, Of the arrest
of William Mauch at Lehr, N. D..
charged with misuse of the United
States mails.
It is alleged that Mauch has been
using the mails for the PRONUNCIATION
of a lottery scheme. Although the
scheme was not yet on substantial
basis. yet, according to the complaint
it was we'll under way and would have
been brought to a head soon.
w. H. Mullin Of Aberdeen, a post
Office inspector, has been examining
the case for some time and collected
the evidence which will be used
against Mauch.
Mauch was taken before U. s.
Court Commissioner Remington at
Ashley and given a preliminary hear
ing. He waived examination and was
bound over to the grand jury, which
will convene next week. He is now
out of Jail on a $500 bond.
The arrest of Mauch was made by
s. b. HICKMAN. one Of the new deputy
u. S. marshals. This was the first
arrest made by Mr.. HICKMAN since he
has become a member of the force Of
deputies.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1911-05-26
CLAIMS THERE IS
NO PAPER TRUST
WOOD PULP MAN TEsTiFlES BE-
FORE THE SENATE FINANCE
COMMITTEE.

Washington, May 26.-The denial OF
the existence Of a paper trust that
dictates prices, was made by Arthur
c. Hastings, president OF the Ameri-
can Paper & Pulp association at the
senate finance committees reciprocity
hearing today. Mr.. Hastings. in reply
to interrogations by Senator Stone,
said the object of his organization was
to educate the paper manufacturers
to get all they could out of their prod
ucts." He said that last year he had
sent letters to various manufacturers
recommending the curtailment OF pro-
duction because of an over-supply at
that time.
Mr. Hastinges admitted that cur
tailment of output was practiced to
maintain uniform prices. In answer
to the charge that the international
Paper Co, controlled the paper in
dustry Of the country Mr.. Hastings
said the company owned only about 80
or 40 per cent of the 500 paper and
wood pulp mills of the United States.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1911-05-26
DIR. GRANT
IS GUILTY
Presbyterian Preacher Is Guilty
Of Heresy
SUSPENDED FROM MINISTY
REPORT or COMMISSION ADOPT
BY ASSEMBLY BY ovERwHELM-
ING MAJoRITY-DR. BROWNS
CASE, SUPPOSED TO HAVE BEEN
SETTLED YESTERDAY UP AGAIN

Atlantic City. n. u, May 2s.-Rev.
Or. Grant Of North Cumberland. Pa.
has been found guilty of heresy by
the commission which heard the
charges made against him. The com
mission reported it's findings to the
Presbyterian general assembly this
morning.
The commission found that DR..
Grant taught doctrines contrary to
the world Of God in the Bible and the
Presbyterian confession Of faith"
He is found guilty under the rules Of
tahe Presbyterian book of discipline
and the commission recommend that
Dr. Grant be suspended from exercis-
ing the functions of a minister of the
Presbyterian church until such time
as he can convince his own Presby-
terry of North Cumberland that he
has renounced the errors he has been
found to hold and satisfy the Presbv-
them 'e''oii
A motion to adopt the report and
confirm the judgment OF the commits
sion was put to a vote in the assem-
ply and was carried Overwhelmingly
without debate.
Though the decision was at first a
crushing blow to friends Of DR. Grant
the Judgment which leaves it up to the
own Presoytery to reinstate him that
body having already ACQUITTED him
once and being obviously Favorable ~
nim' somewhat took the sting ont Of
the apparent harshness of the verdict
was pointed out by his friends
that there is nothing to prevent DR.
Grant from appealing to his Presbv-
terry at Its very next meeting and by
mailing a statement recantine anv
views that might be taken to attack
the basic doctrines Of the church he
reinstated within short time.
The case Of Rev. Or. William Adams
Brown. which yvas supposed to have
been settled yaaterdag came mn ara5n
through the insistence Of Rev DR. Ed
win J. Refnke OF Philadelphia. The
report from the Judicial commission
exonerating Professor Brown and Rev.
DR.. Francis Brown. president OF Union
seminary, was adopted by the assem-
bly, yesterday but not accepted, by
DIR. Reinke.
The latter placed before the as
sembly the following: Resolved, ~
That no action be taken with reference
ito the utterance of Rev, DIR. Francis
Brown. CD That this general assem-
bly, expresses its disapproval of the
recent utterances of Rev. DR.. william
Adams Brown in the January number
OF The Harvard Theological Review
as 1t is apparent In conflict with the
.doctrinal standard of our church, and
will make him desist from the dis
semination Of such Views.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1911-05-26
GOOD RAINS ALL
OVER The COUNTY
GOOD RAINS IN ALL SECTIONS OF
COUNTY AND VALLEY IN GEN.
ERAL--HEAvY STORM AT HAIR
wooD-sHoWERs LIGHTER AT
ARGUsvlLLE.

Cass county received good duck
ing last night and early this morning,
by the showers that visited all sections
lof the county and the Red river val
ley In general IN some places the
rainfall was heavier than in others. but
reports from various sections show that
the crops all over were done a great
deal OF good.
The rainfall at Fargo and Moorhead
was 10 Of an inch which was consid-
cred very good. en- both sides of the
river this seemed to be about the
amount oflthe fall generally.
There was very heavy rain at Har-
wood. While it is reported that it did
not last long, still while it came it
poured.
At Mapleton there was a good shower
and reports from there this afternoon
showed that the fall there was about
quarter Of an inch. The shower
were lighter at Argusville and did not
last as long as they did in other parts
Of the county.
Every travelling man coming into
Fargo reports the fine appearance of
the crops in all parts of the state and
It Is believed that this year will be a
prosperous one for North Dakota
particularly if the good rains the
country has been enjoying in the last
three or four weeks continue.
AL the farmers generally through
out the state have had their con-
fidence restored and feel that the
proyerbial prosperity OF the northwest
is returning.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1911-05-26
.POW-WOW OF
THE INDIANS
Successful Delegation In County
Seat Celebrated

Bismarck N. D., May 26.-Indians
interested in the townsite of seIfridge
in the new county Of Sioux and which
town has the largest number of sign
ers TO the petition for the location of
the county seat, held a celebration here
last night following the announcement
of the result Of the count.
Governor Burke has given until May
80 for the presentation OF arguments
on the facts OF law in the Gaze regard
ing the legality OF the organization OF
the county which has been formed out
of that part of the Standing Rock IN
dian reservation lying in Morton coun-
~
The Indians secured a wig, hoisted
It on a pole and with a large pIacard
on which was written Fort Yates
scalp paraded the streets and wound
up the celebration by going to a
vaudeville theatre where two of the
braves dressed in their war clothes
and gave a dance.
Serious difficulties between the dele
cation from Fort Yates and SelfridEe
were prevented only because the Fort
Yates delegation with the exception
OF few had returned home on an
early train. The Selfridge delegation
returned home this morning. The In
dams and their friends have been In
the city for over month.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1911-05-26
GREAT AIR
RACE Won
Pierre Vedrine Flies From Paris
to Madrid

Madrid, May 26.-Pierre vedrine, a
French aviator, arrived at the Spanish
capital from Burgos az sos O'Clock
this morning. being the first contest
ant to complete the third stage Of the
Paris to- Madrid aviation race.
He covered the distance of 40 miles
between Madrid and Burgos, where
he landed yesterday from San Sebas-
tian, in two hours and forty-five min
utes.
Gilbert and Garrcr are still stalled
in the mountain Businesses and Il fs
not probable they will be able to An
ish within the time limit. When We'd
rine landed at the Getafa aerodome,
a frantic crowd rushed up and bore
the victorious aviator on their shout
ders to the tribunal. On reaching the
judges platform he was showered with
roses and kissed repeatedly by women.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1911-05-26
WANTS TOOPEN HOUSE
Heir Of Malvins Massey Asks That He
30 Allowed to Open House
Ordered Closed.

Henry Gray. the son and heir of
MaIvina Massey. deceased appeared in
the district court this morning and
through his attorney, Taylor Crum,
asked that he be allowed to open the
house which he had fallen heir to, but
which the court ad ordered closed for
year. Gray's plea was that he was
not responsible for the closing Of the
house
The court decided that he took over
the property and the title subject to
the injunction against it. He will be
allowed to open the building to air it,
but cannot open the house to live in
or to rent, nor can he use the house
in any way, except under the direc-
tion Of the sheriff.
He will be allowed by the court to
use two rooms. which were used by
his mother, for his own living rooms.
His neice can also live in the house,
but they shall not have any more than
two OF the rooms of the house open,
nor shall they live in more rooms than
these two.