The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1911-11-23
CHALMERS Co, INSISTS
THAT IT'S PUBLICITY SHALL
HAVE CLEAN ASSOCIATES
STIMULATES That Advertising
Must Not Appear With That
of Medicine Fakes.
NoSTRUlIS ARE EXPOSED.
The Times Only Detroit News
paper TO Refuse To Aid In
Snarin9 Public.

hons suffering rCadCrs vino have
been won ering how long legitimate
advertisers are go.ng TO stand Cor the
mass OF offensive advertising in the
older newspapers Of this city have
heir answer insofar as one prom
Uncut user OF newspaper space is con
cerned.
Woary Of seeing their slightly an
roancements dishgured and impairel
uy contact with catarrh cure page.
with CUspldOre embellishments on
anti-fat copy showing humanskele
tons Us The sad sea waves the Chai
mers Motor company has issued tins
memorauGum through the Carl NJ
.Grcen to, which handles their adver
Using
We have been instructed by
our clients, the Chalmers Motor
Company, 10 make the following
stipulation on all Chalmers ad-
vertisins in the future:
mo Chalmers advertising may
be inserted unless we are as
same page with patent medicine
and othsr fake advertising mat
ter.
"it is understood that in send
ing all Chalmers orders TO you in
the future, this stipulation is 10
be a part Of the agreement"
This drastic action OF a national ad
yertiser. which offers a hint 10 other
victims Of the plague Of nostrums and
snares in the columns OF the News
Free Press and Journal is the out
growth of the long-continued reck
iessness that has marked the adver
Using policy OF these newspapers. but
which has become especially repre-
hensible OF late.
Prefer More Wholesome Section.
The beauty hint humbug, the piano
puzzle fraud life-prolonging OXydon
or. the unsayory coo, sure cure for
consumption, and the whole precious
parcel Of miraculous curists and yer
satlle money-extrRctors have given the
merchant or manufacturer who really
has something TO give the people In
exchange for their money, such par
alyzing competition that they are
willing TO withdraw from the pages
where these worthies abound and be
content with a quieteT and more
section Of the paper.
II other large advertisers have the
courage to follow the example of the
Chalmers Motor Co the cause OF
clean advertising would get a great
boost i'm. Detroit either that, or there
would be nothing left but the filth and
frauds in the offending newspapers
An instance OF how little care IL
taken OF either I've legitimate adver.
User or reader by these newspapers
is brought Yividly to mind by the re-
cent Developments IN the meteoric
financial career OF s. Francis Walsh.
When this gentleman was applying
his creative genius 10 the situation In
Detroit a year or two ago The Times
alone opposed his operations as too
TO be sound. Every other
newspaper in the city accepted his
daring stock-selling copy and to this
extent shared the responsibility OF
trying TO launch a bank upon a most
unstable and unpromising footing
The Times closed its columns to
advertising and by its re-
Deated warnings to well-intentioned
investors and to would-be buyers OF
his stock was instrumental in elimin'
iting Walsh from the directorate OF
he organization. thus giving the sub
5tantial members OF the corporation a
free hand 70 reorganize and begin on
I solid; enduring basis--which was
done.
FIGHT In Chicago.
The fight for advertising integrity
& not confined 10 Detroit II is going
IN everywhere In Chicago last Sat
Irday evening Or Bernard Fantus,
professor Of materia medica and
therapeutics in the medical college OF
he University Of Illinois. exposed the
y orthlessness OF several tonics and
condemned headache cures, which
make drug victims. Then he told or
he death for infants which turks In
soothing syrups. He startled his audi
snce i'm the public library by reading
4 list-pf names OF babies who had
mover awakened from the sleep OF the
soother'
His condemnation OF the patent
medicine business ended with an a.
sertion that newspapers are actual
partners OF the nostrum manufac.
iurers
He read the following statement re-
-arding the income Chicago newspa-
rers received in 1910 from this
source
Examiner ................... $4,000
An,arfran "a 500