davidaulloa/AmericanStories huggingface dataset:
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
NEWSPAPER is BEST MEDIUM
No Limit to It's Business Bringing
Power, Says Advertising
Manager.

Advertising mediums was the chief
topic for discussion at the regular
meeting of the Bingtamton IN. "
Merchants and Advertisers associa-
ton.
Concerning the value of the newspa-
per, William Mcmahon, advertising
manager of Sisson Bros .-Welden Co.,
said in part:
In my estimation the handbill and
the rest of its kind bear much the
same relation to the recognized best
means of publicity as the old-fashioned
muzzle-loading hlunderbusses of the
past do to the rapid-nre magazine
guns of the present day. If you were
going out cunning today you wouldn't
select blunderbuss. Then why, in
hunting up new business. do you use
those same methods?
You probably want to know by this
time what I consider the best means
of publicity. To my mind. there's no
doubt about newspaper advertis-
ing.
"It's the most profitable advertis,
ing-therefore. the best There is no
limit to its business bringing powers,
provided it is backed up with the
right merchandise at the right price.
1t is the repeating gun Of present-day
business-hunting methods. 1t hits
hard and fast. and. you get in six,
eight, ten shots in the same time that
you were firing che under the old
methods. The man who cannot afford
to advertise can't afford to waste his
time in his business. And if he ad.
vertises at all, his first and last and
main reliance should be the news.
paper"
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
II Paws 20 Advertise.

Mr. Irwin pointed with pride to the
advance in education shown by the ad.
yertising of sets of Shakespeare at
cut prices. He saw an advertisement
recently that said there had been
great cut in the English classics, and
as he wasn't posted on what had hap.
pened recently to the English classics
he went to flnd out Some of the
tags on the "sets" read as follows:
Shakespeare greatly reduced"
Shelley cut in half" "Dante's In
ferno gone down lower than ever be-
FORE"
81 wanted Macbeth for a friend"
he continued, "and l asked the sales
lady: Have you Macbeth" She
called to the next counter: Say, Liz
zie, have we Macbeth this week."
and then added, Il think this gentle
man is in the wrong department.
Macbeth isn't q book; it's a lamp
chimney"
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
Abolish Bear Traps.

Wllliamsport sportsmen intend to
circulate petitions to the legislature
looking toward the abolition of bear
trans. The only persons using traps
are those who hunt bears for mar
l,et, and sportsmen are anxious that
the bear be more fully protected
than under the present laws. 1t Is
pointed out by those back Of: the
movement that the catching of bears
ir traps not only tends to extermtnate
the species of game but is cruel
practice, as the animals frequently
free themselves by leaving parts of
their legs in the trap.-Philadelphia
Record ~
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
CITIES BOOST THEMSELVES
American Towns and States Spend
Thousands of Dollars in Ad-
vertisins.

Spokane, Wash, laid out more than
100000 last year. holding herself up
to the public gaze; Memphis expects
to spend s25,OOO this year for the
same purpose; st Paul, $4,000; Chi
cago, with Booster club" OF 3,Ooo
hustlers, pays all advertising manager
a salary of $4,000 a year and does not
consider that she really needs much
boosting either.
The advertising bills of the city OF
New York during the last six years
aggregated trifle under So,OOo,OoO,
says Business. Denver. Des Moines,
Detroit, Kansas City, Mo-; ST. Louis,
Toledo, Minneapolis, Montgomery
Ala; Wichita, Kan; indianapolis,
New Orleans, Rochester, Cleveland
one might fill page with list OF the
cities that are boosting and booming
themselves, Systematically and reso-
lutely and laying out their good. hard
coin to do it.
The Greater Georgia association,
with membership Of nearly 2O,O0O, is
at work raising 100000 to be used in
exploiting the state and expects to es-
tablish permanent advertising head
quarters in many cities throughout the
country. Mississippi is getting busy
with somewhat similar plan; eighty
Nebraska newspapers have pledged
themselves to methodically exploit
their commonwealth and to raise s25,-
600 within the coming year with
which to do the work; the Northern
Pacific railway company has just put
a force of thirty writer's and publicity
men to work on campaign of adVer-
Using for Oregon.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04

charming light opera; The dramatic
editor was lavish in his praise of songs
and singers, remarking, with dignt-
fed reminder to his readers that 1t
was his business to pass Judgment. not
unmixed with censure, that the plot
was slightly unconvipcing.
OF the music, however, he wrote In.
terms of highest commendation. And,
he closed his article with praise for
the charming entr'actes.
The typesetter got free with the
copy, however. or there.was a mistake
made by the printers devil" At any
rate, this is what appeared as the
closing sentence of a really mastery
piece of criticism:
Last nights music between the acts
was unusually melodious."
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
Her Little Game.

The medium had impressed her
landlady with her wonderful powers Of
vision. Finally she offered to tell the
worthy woman's own fortune.
"Huh" she exclaimed, as soon as
she had gone into a france, II can
see you finding large sum OF
money!" 5Ss=.-7 - - - - d
How and where" cried the land
lady.
in this very house!" announced
the seeress. while you are sweeping
and cleaning some morning"
When the medium told us about
this prediction of hers, she confessed
that she had never lived in a better
cared for home than the one she was
occupying.-Cleveland Leader.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
ST. ErkenWald.

A church at Southend, England, has
been dedicated to st. Erkenwald-the
only one of its kind in existence. Erik
enwald, who was bishop Of London
from 675 to 693 A. D., was at one time
very popular saint In his country. 1t
was he who built the first stone cathe-
dral of st. Pauls. He, too, 1t was who
erected in the eastern portion of the
city the gate which gave the name to
Bishopsgate. This prelate suffered from
,gout during the later years of his life.
and had to be carried about on litter.
After his death this litter was careful
ly preserved in Old st. Pauls, where
he was buried, and in course Of time
miraculous virtues were attributed to
It. 1t was held to be sovereign cure
for fever; and fever-stricken pilgrims
from all parts Of the country would
flock to the shrine of st. Eirkenwald.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
Her First Vote,

1t was the evening of election day,
and Higgleby had just returned home.
well, my dear Jane" said he; as
he kissed his wife. "did you vote to-
day?"
"Yes," replied the lady.
Straight ticket. suppose?" smiled
her husband.
"Well, no." said Mrs. Higgleby. aAft-
er thinking it all over and reading the
platforms of both parties, I felt that
one was about as good as the other,
so 1 split my ticket"
"Split IT." roared Higgleby. why.
how did you do it?"
why, instead of putting an < over
the name of one candidate" said Mrs.
Higgleby, "I divided it in half and put
a v over h."-Harper's Weekly.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
ADVERTISING TALKS
BY w. C. FREEMAN.
The business "ruie of three"

First: Ability.
Second: Integrity.
Third: Advertising.
A man to succeed In business
must have special ability for
the line of business he selects.
If his ability is backed up by In
herent integrity, then he has a
solid foundation en- which to
build.
To erect great business in
stitution on that found alton the
aid of advertising is absolutely
necessary.
Of course, every man who
is able and honest, and who ad-
vertises does not always sue
ceed-that's the pity of it, but
more men who have ability
who are not as scrupulous as
they should be, even though
they advertise, fall, than do
men who possess the three
characteristics that everybody
S willing to concede are neces-
sary to the building of any
business.
Ability has got to be backed
up by energy, integrity has got
to be backed up by common
sense, and advertising has got
to be hacked up by truth.
It looks simple, does it not?
And It Is sin1:-ie.
Any man wl:o has something
to sell to the people In any
community, if he has a good
articIe-if he does not misreP-
resent in any way, can make
advertising pay, providing he
carries into his advertising
copy the principles that domi-
nate his business character and
his personal character.
OF course, Advertising can
not be gone at in a haphazard
way. There has got to be Just
as much stick-to.it-ivencss ap-
piled to advertising as there Is
applied to the business IT.
self.
There must be an equal
amount of courage applied to
the advertising, also, as well as
faith, because If man goes
into advertising without these
attributes, he Is pretty sure to
fail.
The home newspaper Is the
quickest way to reach the peo-
Pile. Every merchant In every
community should know by
this time that to sell his mer-
chandise he must let the peo-
pic know through the daily
news bearer, received in every
home, what he has to sell and
what he will sell 1t for.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04

their names. 1t is the Feast of St.
Deiniol, an interesting parsonage to
all Liberals because he is the patron"
of Hawarden and gave his name to the
library which Mr.. Gladstone estab-
lished there. This date is also the
memorial" of the saints Of the Isle
OF Bardsey, which was the Iona Of
Wales, and formerly a favorite. place
of pilgrimage. A farm on the opposite
mainland still remains tithe free be-
cause anciently charged with the ex-
pense Of supplying rest and refresh
ment to weary pilgrims bound. for
Bardsey.-Westmins Gazette.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
The Primitive Man.

Zones is SO dreadfully primitive.
!: What's his latsst?"
: why, we we're at the opera house
the other night and stage hand re-
moved table and Jones yelled 'Supe!
supe!' We were dreadfully mortified" !"
'I was at a dinner the other night
and Jones sat next to me. When he
saw the row of spoons and forks and
knives beside his plate he beckoned to
the waiter. Say, boy he hoarsely NUT
tered, 4 guess you spilled the spoon
holder!"
''Well, it's lucky he's rich"
"Ain't it?"
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
Clever Bank Novelty.

A clever series of post cards for
banks has been brought out. There
are sig cards in the series, to be
mailed 60 days apart Pictures of six
famous American poets are shown,
with the biography, and calendar for
two months; also an interesting talk
on the benefits of banking and the
name Of the bank.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
Formula for business sue
cess: Merit, plus advertising,
multiplied by cooperation.
The Modern Version.

Little drops Of water poured into
the milk, gives the milkman's daugh-
ter lovely gowns of silk. Little grains
of sugar mingled with the sand. makes
the grocer's assets swell to beat the
band. Little bowls Of custard, hum
BILE though they seem, help enrich the
fellow selling pure ice cream. Little
rocks and boulders, little chunks of
slate, make the coalman's fortune
something very great. Little ads. well
written printed nice and neat, give the
joyful merchants place on Easy
street.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04

TO DRIVE OUT AIALARIA ,,,.,-,,,.
AND Bt1LD n TIE = STSTEM STs 81 En-
CHILL TONIC. You l,now what You are taking
showing it Is simply Cuinne and Iron in taste-
less form. The Quinine drives out the malaria
and the Iron builds up the system Sold by oil
dealers for 80 years. Price 50 cents,
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
The "silcnt Drummer"

An exchange SAYS the merchants ad
which goes into ne homes Of thou.
sands of people and works while he is
at home by his flreside in the evening
has been styled the silent drummer"
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
nm Ads Mot Good Ads.

All that glitters is not advertising.
Successful advertising-ads.t that pull
must be as carefully worked out
as the novelist works over his best
seller. .&s
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
Blue Monday.

"Do you know why we call this day
Blue Monday"
Maybe it's because so much blueing
is used."-Judge
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
Vacuum Explained.

Mrs. Wiggs-"John. what is an alb.
solute vacuum" Wiggs-"An abso.
lutte vacuum, my dear, is something
that exists only i'll your mind"
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
Answered.
"How can keep husbands lover
"Ha7e you tried cold storage?"

Mrs. winslow'o Soothing Syrup for Children
teething. softens the gums, reduces innamnn-
don, allays pain. cures wind collie, 25c bottle.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04

Constipation causes and aggrayates many
serious diseases. It is thoroughly cured by
DR.. Pierce's Pleasant Pellets. The favor
tie family axative.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
What Iiappened.

Fate-Did you cali?
Opportunities, but she sent word
word by her servant she wasn't in
Harper's Bazar.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
Now About Clean Food
Another Splendid Opportunity
n Splendid Opportunity to

@. Do you use Postum or Grape-Nuts your.
self at ell?
A. Yes use them at home.
O. Jf from your knowledge Of the factory
which you have gained in your ten years at
the factory you believed that they were dirty
or impure in any way, would you use them?
A. do not think 1 would. No.
Asked il any one on behalf Of the Company
had asked him to testify in any particular
manner Stated "No"
All these sworn deposiuons were carefully
excluded from the testimony at the trial, for
they wouldn't sound well for the Weekly"
Think Of the fact that every man sWore to
the purity and cleanliness SO that the Atty.
for the Weekly" was forced to say in open
court that the food was pure and good.
What disappointment for the Weekly"
But The testimony showed:
All CT the grain used in Grape-Nuts, Postum
and Post Toasties Is: the highest standard
possible to obtain
All parts of the factory are kept scrupulous.
ly clean
None of the workmen had been told how to
testify.
Most of them have been from 10 to is years
with the Co. and use the products on their
tables at home.
why do their families use the products,
Grape-Nuts, Postum and Post Toasties, that
they, themselves, make?
ssThere's a Reason
Postum Cereal Co., Lsd..
Battle Creek, Mich.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
nExnertn Testimony.

A Marseilles medical expert" has
Just distinguished himself by declar
ing that young woman found dying
on the pavement of one Of the streets
had been assassinated. His expert
knowledge enabled him to state that
the causes Of death was dagger stab
in the back. 1t has been proved that
death was really due to fall from the
fourth floor of house on to the pave
ment below. The dagger wound"
was a bruise caused by the fall.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
MIxed ON His Melody.

Mixed on His Melody.
A well-known newspaper that boasts
the authority and the excellence of its
dramatic and musical criticism pub
lished recently a criticism of certain
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
British Saints.

BRITISH Sdl'ta.
December l appears from old calcn-
dars to have been notable anniver-
sary' for Cambro-British worthless
about whom we know little beyond
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04

To add library to house is to
give that house soul-Cicero.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
No M after

what Liver or Bowel medicine you
are usine, stop it now. Get loo
box-weck's ereatment-of CAS-
CARETS today from your druggist
and learn how easily, naturally and
delightfully."- your Ever can be made
to roork, and your bowcLs move every
day. There's nero life in every box.
CASCARETS are natures helper.
You will see ehe difference! So
cAScARETS 1cc box for weeks
treatment, all druggists. Biggest seller
In the world. Million boxes month.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
For HEApAoHE-EIIcks, CAPUpINE

Whether from Colds, Heat, Stomach or
Nervous Troubles, Capudine will relieve you.
It's Hquid-pleasant to take-acts immedi.
ately. Try It. 1Oc., CSC, and so cents at drug
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
Their Happy Time.

Their Happy Time.
Caroline-Are Emily and her hus-
band happy?
Carl-Well, part Of the time.
Caroline-Part of the time?
Carl-Yes, when she's at home and
he's at the Office.
Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-04
Are You Sick
or A;sing?s Hoods Hoo :. sss,sDs, ssss,ss

curative powers, peculiarly adapted to
restore health and strength in just
such condition as you are up against.
It has been doing this for more than
a third OF century. Its legions Of
benefited friends telling Of health re-
stored, sufferings ended, are found
everywhere. Give it a chance to help
you out by getting a bottle today.
The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-10-19
ROOSEVELT ADOPTS
POLICY OF SILENCE

RICHMOND Va. Oct. 1$.--rnc part
which former President Roosevelt viii
take Ia the coming national campaign
probably will be one of silence. This he :
came publicly known today through a bst
ter which he wrote 10 Congressman
J. Hampton Moore Of pcnnsy ylydlla .
president OF the Atlantic Deeper Water
ways associa tion, declining an invitation
to address the convention.
empliaticsIl$:
From now ON | wish 10 avoid making
any speech That ] can possibly avoid
Concluding his letter. Mr. Roosevelt
said:
II cannot undertake anything further
Of any kind or sort now"
These portions OF the coloneIs letter
were interpreted 10 mean that he wished
10 refrain from giving uiterancc to any
opinions Which possibly might he mis-
construed in connection with the prcsi-
dental campaign.
The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-10-19
The Presidents Day

Arrives at Milford, first stop Utah. 945 NJ; mst b.
and congressional delegation. 3l-Sft "
Arrives Salt Lake City 3:1S p s,S - Al
Congratulates Senator JEFF Davis
Accepts gold medal memeno of Utah stats Fair Sg
1888 m.Predent leaves Salt Lake north
l3l mArrives Ogden; addresses persons fsAt
union depot greeted by school children and G.
5:33 p. m-Reaches Brigham City; delivers address a
throng residents city
children .SsN m. ~. +
7o5 p, m-Greeted at Logan by Boosters club and emo
ering address platform square
Agricultural college take part reception
$40 mLeaves Cache Junction Butte which place
pected to about O'Clock this morning. "A
The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-10-19

scontinued on Page Three. !,
The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-10-19
JOHN NORRIS TURNED
LOOSE AT PORTLAND
Special TO The Tribune.

Special TO The Tribune
PORTLAND Or. Oct tS.--In cold
cash, $4,000 was offered last night as
bail for John Norris wanted al Salt
Lake on a white Shaver charge Morris
was recognized as the Salt Lake suspect
by local detective. turned over to the
immigration Inspector and compared With
photographs from Utah. He proved TO
be the man wanted.
Fellow Greeks were notified and dug
Into every conceivable hiding place and
sent lawyer 10 the immigration in
spector with The $4,000 which was re-
fused. This morning. however, Morris
demonstrated his innocence TO the lmmI-
grafton departments satisfaction and was
released
The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-10-19
FOREMEN REFUSED TO
OBEY CALL TO STRIKE

SACRAMENTO, Cal. oct 1g.-r,ailure
OF shoP ioremen OF the local Hartman
system shops to respond TO the call 10
cease work today at the order Of tho sys-
tom feocratiou of shop workers caused
o,iF small 'uttcr IN local labor cir
expect to get Ibe foremen ont withou,
considerable effort
j. .; Taylor business agent Of the
1nacIiris.s :, union. in his report to the
were 100 men ont In Sscranento and
that the union ranks were being aug
menled each day This Was denied 6y
Southern Pacific officials.
The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-10-19
.HIRTY thousand people of
Utah listened to President

THIRTY thousand people of
Utah listened to President
Taft Yesterday on the occa-
sion of the presidents IS flying tour
of the northern part of the state
Accompanied by distinguished
men OF the state, the president
visited northern Utah cities and
delivered three short but eloquent
ard important addresses. The
president addressed the people Of
Utah on great national problems.
Everywhere he stopped The
president was received with all en-
thuslasm that betokened the
warmest admiration. The presi-
dent stopped a few minutes in
Salt Lake but did not quit his
train. His addresses were at Og-
den, Brigham City and Logan.
This was President Taft IS sec
ond visit TO Utah in two weeks.
On the occasion Of his former visit
to Utah he spent his entire time in
Salt Lake, making three addresses
TO the people Of the city. After
leaving Salt Lake he visited the
The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-10-19
SALT LAKE WOMAN
IN DEATH MYSTERY
Miss Patsey Feltz'S Name
Mentioned in Connection
With Boston Enigma.
PREACHER Is INVOLVED
Girl Found Dead on Night
She Is Said to Have Dlned
With Pastor.
Special 10 The Tribune.

Special 10 The Tribune.
BOSTON. Mass. Oct 1S.-Chief Dugan
OF tho bureau Of criminal investigation, II
man who has handled more murder cases
than any other Officer in, in the nni,Gid nid
Avis Linnell who was first thought to
havo committed suicide by means of
cyanide Of potassium. was in reality Inur.
handed la her and there III every ndica-
lion she took IL in the belief that it
WAS A non-poisonous drug that would re-
licVe her from her delicate condition,
Miss Jinnell was engaged TO the Rev.
c. " r Richeson pastor OF the lmInen-
ucl Baptist church Of Cambridge, der
friends were led TO believe she dtnod with
him Saturday last, She was found dead
late Saturday night.
At the same lime engraved announce
m9nS nS Of Miss ie Tgan5 Vdea 9 ome ke wsa
mailed to their friends.
Investigation shows That the Rev Rich
eson wrote and tclesraphed TO d Miss
Patsey Feltz of Independence, Mo. some
time ago. In some mysterious manner
ths fact was brought to The attention
Richeson then held a pastorate. and
these officials wrote Miss FeItZ ask
ing about her acquaintance with Richie
SON This is the reply they received:
.-our questions in reference 10 money re
ceived from Richeson | append the fol-
lowing statement. october D. 1909. check
on the Hyannis bank for Sl00; November
II. 1903, registered letter. s26: November
20 1909 registered letter. S25; December
2. the date of the alleged robbery. an
other $30."
The reference 30 the robbery is the
claim OF Richeson that his months SAL
AIRY was taken from his room in tlyanns
Tho Miss Feltz referred to in tho fore
going dispatch is al present in Salt Lake
City. She has been here for about two
months and until two weeks ago lived at
the Y, w. q. A home. Al the present
time she Is at the head of department
work nf aosncl.tibu
The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-10-19
AGED WOMAN KILLED
in AUTO ACCIDENT

SAN RAFAEL. Cal. Oct. is.-NIrs. T.
II. Evans OF San Francisco was almost
instantly Killed today and her daughter
Finn of Mlu Valley received serious in
jmrlcE when their automobile niuneed into
ditch and upset. Mrs. Evans. who w.ss
Ct ears of age, sustained a fractured
ncy,