The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-27
CHAPTER VI


Continual from Page -One.1
mine this publication, (which the same
Isl not printed for the purpose of
monopolizing the daily business in To-
peka, but simply for the purpose of
supplying a needed want in the even
ing field.
The indications were yesterday that
the Capital had probably CLOSED the
incident" as it said it would to its
readers. but this morning it is in evil
dence it has not.
Upon coming down to the state
Journal office this morning the bust
ness office discovered that an advertis-
ing man was missing. He was on deck
yesterday and had been on the paper
for long time; is very good man,
but he had during the last twenty
four hours been hired by Mr.. Capper,
or the keeper of his rubber stamp,
away from the State Journal to work
for the Capital. All this without no
tice.
This good advertising man, one Tenn
pie by name, and an assistant to the
advertising manager, Mr.. Charles La
gerstrom, was not only going over to
the Capital but he was going right
away. He was going to work for Mr..
Capper Monday morning.
Now a good advertising man is not
easily picked up It requires particu-
lar ability and experience. This is the
harvest time season of the year for
daily newspapers, just before the holt
days, not only in Topeka, but the coun-
try over and maybe you can't get a
good man on a days notice.
Now, what do you think of that
gentle reader? How do you like that
sort of newspaper competition in To-
peka?
This paper had employed Mr. Tenn
pie through the entire dull season oc
the summer at regular salary, and
thinks that it would have been the NICE
thing on his part if he had given at
least a weeks notice. in as much as
he had been treated courteously on
this paper.
But MOI He not only was going to
Mr. Capper Monday, but yesterday IN
circulating among the advertisers from
whom he has been in the habit of get
ting copy for the state Journal, he
said to them, according to a report we
have. and by the way we cid not know
that Mr.. Temple had been hired by Mr..
Capper until 4 o'clock yesterday after
noon; but Mr.. Temple is reported 10
have said to his particular patrons Of
the State Journal: Il want your copy
tonight for Fridays state Journal but
I am going to quit the State Journal
and go to the Capital. SO Monday morn
ing will come around to see you and
want you to give me your copy for the
paper which I will hereafter represent,
the Capital"
The result of this was the writer,
who is a pretty busy man, and has
not solicited advertising to any great
extent for a number of years, having
other work, and advertising being in
competent hands. felt compelled to go
out this morning and take Mr.. Tenn
pies place, as today's paper and to-
morrow's paper were very important.
The writer is glad to say that he
was quite successful in soliciting at
least one fine ad. which appears on |
another page this evening.
All of this of course made this chap |
ter VI rather late for the printer. In |
fact, this chapter was not begun I'M
til after the meeting Of the manufac- |
turers' committee of the Commercial !
Der, at noon today. The club is trying |
to get Cliff Baker and family back |
here.
But this is not ALL we had been
given to understand yesterday that Mr.. |
Capper was tired of this controversy,
that he did not wish to do anything |
further to break the long continued |
personal friendship of years standing
between the publisher of the morning
paper and the publisher of the evening
paper.
BUT Low AND BEHOLD! In this
Capital he is "at it again"
Here is what the publisher of the Capt.
tai says in this mornings Capital, aud
you can beg, borrow or buy a copy
of the Capital and confirm this state
ment:
Topeka Capital, October q, 1911:
Zone reason why the Capital has a
larger circulation in the city of Topeka
than any other daily is that the Capital
gives you seven big papers week, In
GLIDING the big Sunday issue, for only 10
cents-the same price you pay others for
only six copies a week
with every advertising contract made
Turing the year 1911 the Topeka Daily Cap
ltal will give absolute guarantee that
it has a larger paid circulation in the city
of Topeka than any other newspaper, and
also has double the circulation of any
other newspaper on the rural routes of
Shawnee and adjoining counties; further
more, that it has in the state of Kansas,
so per cent more circulation than any 9TH
er daily published in Topeka. These claims
will be established to the entire satisfac-
ton Of every advertiser, or no charge
made for the advertising This guarantee
includes week days well as Sunday
issues. The subscription books, carriers
reports and all circulation records in the
Capital office are at all times open to ex-
animation by any advertiser and the most
rigid inspection is invited
Now, what do you also think of
that!i Has tour esteemed contem-
porary, personal friend and neighbor''