Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1911-02-03

Distortion No. stated that we have
been accustomed to advertise Grape-Nuts
and Postum as "cure-alls for everything
1t has never been the policy of this
Company to advertise Grape-Nuts or Pos
tum to cure anything.
We say that in cases where coffee disa-
Qrees and is causing sickness its dismissal
will remove the cause of the trouble, and
we suggest the use of Postum for the
reason that it furnishes a hot palatable
morning beverage, and contains natural
elements from the grain which can be
used by nature to assist in rebuilding
nerve centers that coffee may have broken
down.
Likewise Grape-Nuts food does not
cure. anything, but it does assist nature
Tremendously in rebuilding, provided the
undigestible food that has been used is
discontinued and Grape-Nuts taken in its
place.
CHARGE No. 2 states that the passage
of the National Food & Drugs Act COM
PEELED us to drop from the packages some
assertions regarding the nutritive value
of Grape-Nuts.
We have never been Compelled" to
make any change.
Since the beginning It has been univer-
sal rule to print clearly on every package
exactly what the contents are made Of:
Before the passage of the Pure Food
Law the packages stated that Grape-Nuts
food was made Of wheat and barley
We did not esteem the small amount
of salt and yeast as of value enough to
speak of, but after the new Law came
in we became as technical as the Off
cials at Washington and added the words
"yeast" and salt" although we have
no recollection of being asked to.
We believed that our statement that
| Grape-Nuts will supply elements to nour
ish the brain and nerve centers is true
and bring authorities to support the fact
Some state chemists believed this .
gross exaggeration and inasmuch as th'
Food Dept. at Washington could easily
harass -grocers, pending trial on tht
disputed question, we concluded thai
much the better way would be to elm
mate from our packages such claims
however certain we may be that thu
claims are true.
Another statement objected to read a
follows:
'The svstem will absorb a create
amount OF nourishment from one poun'
of Grape-Nu than from ten pounds o
meat, wheat, oats, or bread"
Some Department chemists deceiv
themselves as well as the public.
"Caloried" is the word which defines
unit of heat determined by the amour
necessary to raise one kilogram of waite
one degree centigrade. On this basis
table of calories is prepared showing tn
percentage of different kinds of foot
Butter shows $50; Grape-Nuts 800
milk 0.70. Remember the statement o
the package spoke of the nourishment tn
system would absorb but did not speak {
the calories Of heat contained in it, 70
J the heat is not nourishment. and tn
nourishment cannot be judged by tn
number of heat units, notwithstandin
the fact that certain chemists would hav
the public believe SO.
As an illustration: Attempt to feed
man sixty days on butter alone, with il
800 calories. The man would die b.
a fore the experiment had run sixty day.
2 Then, take Grape-Nuts with 800 an
/ milk with 070,-the two combined equs
/ 466-a1out one-half the number of calc
ries contained in butter. The man fed fo
: sixty days on this food would be we
nouriahed, and could live not only sixt