Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1911-12-30
FORD IN BATTLE
FOR GOOD ROADS
Big Manufacturer Begins Sys-
tenlatic Crusade Against
Poor Highways.

b. The cause of good roads has been es-
housed with particular vim by the Fora
Motor Company. and a systematic cam
paisn will lie waged by that noted o
ceru in The most important crusade.
The Ford company has always Deelt
striving TO advance the good roads move
ment. but has lately hit upon an espeei.
allv potent scheme TO arouse interest," III
the good roads cause. -,
Ford Times" the official publication OF
the Ford Motor Company, which goes to al
the big daily newspapers and TO all do y
owners for the asking-ther9 are loS.u1V
Ford owners in America-wiH be the pat
fleground for the publicity campaign Tor
EVERY month the fight will be carried
to the enemy-bad roads-and an lnaGI1
i've lighters III the cause u SONu h0'N' w."
he spurred Oh. h our
rent number of Ford Times. tnat tnel55
should be required special agitation ana
missionary work among the people OF the
country. especially those living IN the rural
districts, in advocacy of the value OF sood
Zone OF the first OF civic improvements
in towns and cities. the one aH-importanI
subject, is clean, well-paved streets anu
clean Sidewalks. u.oiaHo II,
nronerty is so apparent that there is an
a. uerness to nave the street paved ana
the concrete walk laid. The mousse asnnop
LOT on an unpaved street valued at SOU,
Immediately jumps to $1,000 when q stTees
has been paved and concrete walks laid
dow; :. tr,a q, tbe life in the town
and cIty is equally forceful and absolutely
20 in the life of the country. AS far as
GOOD roads are concerned such are more
valuable to the farmer than they c"h 10
TO the ~inhabitant of the city.
.TJ;nety per cent of the travel hrough-
ont tbe country is done by those who i've
in the country. Practically, we penevS,
ninetv-ive per cent. Of all the land whiSn
adioins country roads is owned by tns
neonle who live along those roads,
they are the ones who will be pehenteo III
the largest degree by good roads.
'Tf simply resolves itself down TO q
nersonal Question with the farmer; Good
Toads mean the quicker coming ana golhs
among neighbors n In .tle c; 1see'sa'S Jus"
There is no class of humanity 10 WnoHi
time is more valuable than TO the Iarner,
He has before him the continual prople en-
Of production, the continual STUDY Oh ~
creasing the value of his production,
whether it be in agriculture, pure ana
simple, in fruit growing, in truck garden-
F.. ing, in poultry raising, IN sI nrb ~ farm
life, the developments of products are SIN
PtSyrhis heing 80 = . = why is it neces-
sary that the country population must be
"-missionarized" and a continual pleauIa9
be done to open their eyes 10 tne sieae
personal advantages OF good roaos .ha
1.-THE automobile or motor car Is tne
fru,t of an advancing civilization y Is
he labor Of mans genius for adding
value to today.
IF the motor car were never to be ny
thing but a vehicle of pleasure, II Woulo
always be the luxury Of the Wealnng;
Put the, motor car was at once a utnlty
which grooved itself with the broader
mental development, We might say WITH
the results of the public school.
"Education makes bigger people. ECU
cation demands more in life as wen az
more of life. The educated man cannol
C,hsist with the conditions that exlsteu
one hundred, or even fifty years ago.
'fYou cannot stop the march or prog
rass unless you close the public SCHOOLS
and stunt the mental development OF tne
coming generations. No, but still more
will it demand ~.
"5ood roads must come. What Is the
,lse of waiting for the next generation to
build something that will not only De a
personal profit, but a personal luxury II
bv an expenditure of twenty-five per cent
YOU can increase the valuation OF your
property one hundred per cent, why not
do it now? WHY wait for the cni'nren
"Sometimes the thrift of the french
peasants is held up as an Illustration OF
Worldwide Importance. Thrift is of little
value in any country where poor roads
are common. All the advantages gained
BY thriftiness are lost In the extrava-
ali the e~xtravagances of the American
nation, bad roads are the greatest. the
nublic roads OF France are like the clean
Sidewalks of the city. hence every foot
Of land is valuable for profitable t1lling,
and as science has taught us how to main
tain a continual fertile soil, the q VIII
always be a prolific producer of wealth.
'Good roads are absolutely necessary
to get the most possible wealth ont OF
the products Of the land.