The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1911-06-03
AMERICAN CARS
GAIN IN EUROPE

| BACulNIlOh lhaJ Wllilu luIee years.
If not before, there will be more
American-made cars bought and used
in Europe than the combined output
of European concerns" said Walter
r. Flanders, general manager of tine
! EMF Company of Detroit, makers
of the EMF go" and Flanders go
This prediction is not made at
random. During the past year the
export trade has grown with leaps
and bounds. Each day the ocean
liners are carrying American-made
motor cars into every civilized coun
try of the globe. The American max
ers have better organizations, better
sales forces, superior methods in
making and selling, are in a position
to buy and manufacture in huge
quantities; and because we can buy
at rock-bottom prices, puts us in q
position to sell cars at prices that is
impossible for the foreign maker to
compete with.
"The foreign manufacturer has
given too much attention to the high
class trade. They have scornfully
overlooked the mass of buyers who
use the low and medium priced car.
/ They have neglected that class OF
purchasers who have been RESPONSE
BILE for the American industry's enor-
nous output-there is our opportu-
/ nifty. Foreign cars similar to the r.
I M-F $50" and Flanders go" are being
sold at twice their price, and in many
instances are listed as high as $4,000.
"The foreign manufacturer does
not look upon our product with a
sheer as heretofore. We are now
showing him the way; in fact, we
are boarding the lion in his own den.
Surely the worm has turned"
Colonel Theodore Roosevelt, dur
ing his recent visit to Seattle, Wash,
at which time he was the guest OF
the Seattle Press Club, used an e
M-F $50" exclusively in his rides
around the Northwestern city. At
the University of Washington the
famous lion-hunter addressed a crowd
Of nearly 10000 people from the ton
neau of the EMF. In the car with
Roosevelt was President Franklin
Kane of the university.
The Colonel used the car during
the parade given in his honor. Here
tofore he has always used carriage
or rode horseback on his previous
visits to the extreme West, and the
fact that he rode in a motor car
brought forth much comment.
Harry MacKnight, the elusive Scot
fish salesman of the EMF Seattle
forces, and who induced Roosevelt
to use an EMF 49," was the proud
est man in Seattle. After the parade
MacKnight ioyfully remarked: "Ahm
bein' thinkin' thu mon has a wee b,t
o the bonney heather in him OF THAI
and ah was vera, vera sorry al
cudna weer me kilties."
Teddy overheard the remark and
uncorked a typical Roosveltian burs'
of laughter and slapping Mac on the
back, exclaimed: "You are all righi
my boy. ! had bully time-good
luck to you"
q. Schuman, agent for the cars
mentioned, stated that he had had &
very busy week all round, and report
ed having sold an E. NJ F. roadster
to DR.. j. H. Farrell, a Ford 10 James
b. Thompson, two E. NJ. F. cars to the
police department, and a Locomobilt
to James r. Jaeger. Mr.. Jaeger leaves
for the Coast by the Wilhelmina, anC
Will spend three months ON the main
lard. He will take his car along will
him, and during that time he will dc
a lot of touring in it.
Schuman is naturally pleased at the
success of the E. NJ. F. cars, for they
were taken after thorough tests had
been made by the department. The
work of the police is strenuous and
varied, and calls for all kinds OF
rough treatment for a machine, but
they satisfied themselves that the E
N. F. fulfilled all their requirements
S9S3S@99S9S@S@S&tS9S3a40oss
sons having been in favor as usual
Howes expects some fresh shipmnts
OF all makes in the near future, and
looks forward to the arrival of the
Wilhelmina, as in all probability this
vessels will bring some new cars on
her arrival here on Tuesday week
from San Francisco.