The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-05-16
PICTURES SHOW
AUTO Bill DINC
Hundreds of Sail Lakers Take
Trip Through Great Plant
al Detroit.
LITTLE FLANDERS GOES
MERRILY Up STEEP HILL
Studebaker Company Gives
Two Demonstrations of Cars
and Their Merits.

In two public demonstrations The
Studebaker company took occasion
Monday 70 scquairt the public with
the construction and merits of the +
NJ F. and Flanders automobiles, In
both instances much interest was shown
by the large crowds attending the eX
hibitions At Q clock in the forenoon
William Sowles. one of the drivers
of the company racing cars, gave a
demonstration of the hill climbing
powers OF the little Flanders ''20' on
the A street hill between South TEN
pie and First avenue. He sent the
little car up the steep incline repeated.
sengers. In all the tests the machine
performed satisfactorily, taking the 70
per cent hill with ease and grace on
any of the three speeds
In car demonstrating the street
hill is selected as a fair test. owing to
its steepness and the impossibility of
getting start for the climb on account
of the sharp turn off South Temple and
the abruptness of the incline at the
start The car used is the new fore
door type recently distributed among
agents.
Come From Many States.
Representatives of the Studebaker
company came to Salt Lake from all
parts of Utah, Wyoming Idaho and Ne
Vada There were eighteen visiting
agents OF the Studebaker line of cars
in the city. AT noon luncheon was
served the visitors, together with the
corps of moving picture men from the
factory who were in the city for a spe-
cial engagement The luncheon was
given at the Louvre by G. A. Quigley,
general manager of the Studebaker
company for Utah
At the Daniels theater tho motion
picture men entertained the public
from 3 till O'Clock with 10000 feet
of film, showing the f. M. F. plants
at Detroit and picturinC the construc-
ton of automobiles. from the purchase
OF the raw material until the car is
delivered to the agent. In sending out
this corps of workers the E. NJ i.
company has undertaken one of the
biggest campaigns OF instruction IN the
history of automobile building. Almost
every department Of the eight large
plants is shown in the film. illustrating
how the army of men work in turning
out the vast number of machines daily
The pictures are distinct, and give
clear ideas of the plant and its various
departments. For this demonstration
the theater was crowded Between
changes of film reels stationary pic
lures were thrown on the canvas, show
ing the different types OF cars, some
of the racers, members of the Stude-
baker company and various other In
teresting views.
Campaign Is Expensive.
In bringing the moving picture edu-
rotlnn1l IN gfII1
the company has spent thousands of
dollars. The film which is said to be
the longest commercial film ever made
cost S25 900. The object of the corps
Of men is to visit every state in the
union where f. M. +. agencies are
established. The trip will cover 10000
miles. more than 1900 agents will sec
will be visited. The trip will reach
from coast to coast. Included in the
8 party are w. j. Lane, supervisor of
agents; +. H. Smith and J. o. Hahn
Of the sales department, and William
Sowles, the racing car driver. j. E.
Natter, an expert moving picture ma
chine operator, also travels with the
party.
Among the pictures showing the
plants, the work of making the many
drop forge steel parts is one of the
most Interesting. Scores of dies are
used, and The niccty with which each
part is made insures perfectly as
sembled car. Assemblers, in fitting the
parts, do not use hammer or any othe,
tool to reshape parts or change drill
holes or anything else. After the pieces
are forged under the tremendous ham
mers and finished there is no dis
crepancy to be found. BY the mass OF
improved machinery which is used ir
the plants the pieces are turned out
with rapidity as well as accuracy.
Assembling the Parts.
The pictures showed some of thu
most delicate parts Of the cars being
forged under the drop forge system
All the tests that are applied to the
different parts before the cars are as
sembled and the tests that come afteI
the cars are set up are shown in tn,
pictures in an unusually intelligent way
The film is unreelcd in systemati,
way. showing the making Of car Jus
as the steps are performed in the fac
tory Many Labor saving automati
pieces OF machinery are shown, pivin,
An idea Of the immense invcstmen
necessary to operate the plants.
In undertaking the campaign of edu
cation and publicity Walter f. Flanders
president and general manager of th
z. NJ F. company. worked out eacl
and every detail that nothing might b
lacking to give the public thorouc
knowledge of the workings Of his plant
To the hundreds who saw the picture
they are almost equal TO q visit TO th
plant.
In the automobile world Monday il
Salt Lake was Studebaker day. an
the results of the demonstrations wer
entirely satisfactory to the visitors an
the company in Salt Lake. All tn
visiting agents and the corps of pic
ture men left Monday night, Denve
will be the next stop for the factor
representatives.
Suit Against Sheriff.