The Birmingham age-herald., 1911-08-06

FIX THE FORM IN YOUR EYE-the artistic lines, the graceful curves--hx it in your mind for this is the design of the future for all high grade electrics. Within year-within six nonths-ths Flanders design will be copied by half the other makers
 IT IS THE LOGICAL as well as the most beau tful form for an electric carriage-and when you think of it it is the only logical well as it is the only really artistic electric yet designed RIDES LIKE A HAMMOCK" was the way lady expressed t-ahd a glance at the curved frame and the long, graceful springs with axles set well in front and of body, convinces you that the riding qualities of this car are superior to those of any other WHEEL BASE IS 100 INCHES and step is just 10 inches above the pavement when car is loaded. Car seats adults iberally-3 in and in front-and will persons comfortably. Compare this with the ord nary. high-perched electrics with short wheel base that rock like skiff in slightly wavy asphalt and pitch and toss dangerously on a bad piece ct block pavement.
 OR COMPARE IT WITH THOSE imitation automobiles in which valuable room is taken up by hood and the four passengers are cramped in-two seated fairly comfortably and the other two half width folding seat so low only child can occupy it in comfort. JUST LISTEN TO THIS--t is interesting-it explains something you have wondered about why electrics have been so ugly, crampcd for inside, and unstable because of their short wheel base and highly perched con structon.
 THE FIRST ELECTRIC built m this country had whip socket the dash! Now don't laugh! that is absolute fact And it is sig nifcant even if it is humorous-it shows how devoid of thought the designing of this type of car has been up to now.
 WHY IN THE NAME OF REASON was that whip-socket there? Tell you why. Originality is the rarest human quality. Only in million think independently.
 HOWE LOST A LOT OF TIME when he first tried to invent the sewing machine. He thought it ought to like lady-and surely self-respecting needle could have eye any where but in the head. It took him long time to decide that he dare put the eye in the point of the needle--when he had done that he had invented the sewing machine
 NEVER THOUGHT OF THAT BEFORE did you7 Most likely not. Most people don't look below the surface of things-most de- signers of electrics that way.
 NOW THAT FELLOW who put the whip-sock- ct on the dash of his electric only mtted one foolish act-he was guilty of two- the dash had business there either. But that simple idea had never occurred to him. A THOUSAND YEARS BEFORE he was born some genius had added his two-wheeled cart a piece of bark to prevent the nag kicking mud in the face of the lady he trying to pro- pose to.
 THAT WAS GOING SOME in invention-and 1t was several hundred years later that another Drignt youth bethought him of socket to hold the gad"-whps were invented later-so he could have one hand free to hold the lady on the insecure seat.
 THEN CAME ELECTRIcITY-or rather the harnessing of it-and electrically propelled carriage for Milady became possible. He tried to design one. That the first and only lucid idea he ever had! And all he did was to unnitch the horse, lay away the shafts. build