The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1911-01-19

from mon and women as to the means by
which they recovered health as OF ire
mendous value to those III search or IT.
| Our business has been conducted from the
| very first day upon lines OF strict lnteg-
| rity and we never yet have published a
false testimonial of human experience
Many of these letters covered numerous
| sheets; some. if printed, would spread
| over half a page of newspaper. II we
would attempt to print one s1ch letter IN
every one of the thousands of papers and
magazines we use. the cost for printing
that one letter would run into many thou
sands Of dollars.
We boil down these letters exactly ~
a newspaper writer bois his news,-stick-
ing sacredly to the important facts and
eliminating details about the family and
other unimportant matters. This work
of boiling down. or editing, is done
honestly. and with a full knowledge of
our responsibility, but notice the art
of the 'twister" in the way he presents
TO his readers this matter of testimonials
Distortion No. a. This is bad one
II reads as follows: "The only famous
physician whose name was signed to
testimonial was produced in Court by
Golfers and turned out to be poor old
hrokendown homeopath. who Is now work
ing in a printing establishment lie re-
ceived ten dollars $4,000 for writing his
testimonial.
We win wager ten thousand dollars
SlO0O00Ol with any investigator that we
have subject to inspection OF any lar
committee upwards Of three hundred
1901 communicate from physicians,
MANY of them expressing the highest com
mendation of our products, but these will
L III he
publisher for his use.
Notice the statement in this charge:
"The only famous physician whose name
was signed to Postum testimonial. etc
The truth il. this DR.. Underwood was
one Of a great many physicians who have
rot only written commentators words
about the value Of our foods, but every
now and then some physician writes an
article on coffee or on food. and sends IT.
to us with a suggestion of compensation
for his time and medical knowledge
Previous 10 the time when we employed
physicians in our own business. we &C.
rasionalv employed a doctor to write
an article on coffee. always insisting that
the article be an honest expression OF ms
opinion and research.
The "Wcel,lv" hunted w this physician
and because he seemed to be pcor, and
az il SAYS ''brukendOwn, had nm
brought 10 Court to be exposed before a
jury as the "onlv physician that had ever
endorsed Grape Nuts" hut much to the
chagrin of the 'NVeeklv,' whom our attor-
news asked him If the article he wrote
about coffee was true he replied, yes
Statement No. 5 reads: "rhc health
officers Of Mich. Maine. Penn, New
Hamp and other states m thor official
bulletins have for wears been dcnouncing
as rrepostcrous and fraudulent the claims
made hv the Postum Cereal Company
We DO not recall any criticism except
from Mich, Penn, Maine and ). Dakota.
The average reader might think that
the opinions expressed by the state Off
cias are always correct. hut that CON
clusion is not borne out by facts
As an illustration: About thirteen wears
ago the Dairy and Food Commission of
Michigan for some personal reason printed
severe criticism on us for making Pos.
tum of Barley according to his official
chemist at market price and selling too
high. He was shown there was never 4
grain Of barley used in Postum. His re-
port was false and misleading. The gov
,rnor dismissed him.
We believe that most Of the state