Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1911-05-20
BRANDEIS STORES
BOYLES URGING PUBLICITY
Omaha Business College Head Wants
Schools to Have Bureau.
WOULD EDUCATE THE PEOPLE
He Believes that the Desire for Bust
ness Training Can he AdvAn-
tREeOusIy FOstered in
Newspaper.

DES MONIES, May 19.-(Special Tele-
gram.)-PlAns for an advertising and public
educational campaign for the fostering of
business college interests were urged be-
fore the Central Commercial Teachers
association here today by II. B. Boyles OF
Omaha In his presidential address
Mr.. Boyles spoke OF the necessity OF op-
timisrn for the teacher who would succeed
In the. class room. He condemned the
practice OF forcing" bright students to be
used for advertising purposes and pointed
20 the possibilities OF success to be gained
on reputation based on the performances
OF the average pupil He declared thai
everyone In attendance al the convention
should attend the coming meeting Of the
national federation in Spokane July, lSI1
For Publicity Bureau.
My suggestion is this: We. the Central
Commercial Teachers association and
Western school Managers association,
organize a bureau Of public education"
said MIR. Boyies.
The purpose Of this bureau shah be to
conduct campaign OF education with a
view OF creating sentiment in favor of
business college training. The campaign
would be wasod In the columns OF the
newspapers located In the cities In which
our members colleges are located. The
bureau should have a. field secretary or
manager some man OF broad experience
He should be capable of writing interest
Ing articles bearing on business training
In general thai editors would print. upon
request OF school managers In various To-
cAtionA He should also clip interesting
articles from various periodicals. 10 be
reprOduced where they would do the most
good
Il do not mean By this that we szDscs
the newspapers TO open thear columns v-tde
70 rs for Tree advertising. bu1 newspaper
are usually very liberal With Their ypaca
In educational matssrG We must too. be
liberal with the Newspapers for two very
Important reasonA First. II pays 70 a.
veTtisA In the newspapers. and pays
70 have the newspapers interaEaad IN our
cause BsnAuse. amer all. the nsEHpapers
are really the great educators Of eur
ttInsS
Lesson from CUrpozas1saA-
The value Of this kind al q general
publicity campaign is shown By the fac1
thar scores Of lArEs corporations and Asso-
ciAtinns n othsa un6s have established
similar bureaus Of education fur the pur-
poSs ~ creating sentimen1- dtssernna ting
facts correcting erroneous ideas and gen
orally eancAttng the public ON subjects CON
corning Whatever prodnca or project they
V1sh the public 70 acnepd
Gas companies an over the country en-
ploy similar campaigns Of education 70
gain not only converts to ths practice OF
the ordinary uses Of gas for illumination
purposes but u elsvsrly inform the pubIie
how gas may be used for cooking and In
scores OF additional ways
In similar manner electric light and
power companies educate the public and
pursuade them 70 use electric power for
such new uses The Christian Scientists
have publicity bureau The Americas
Automobile association has such an sd1-
eationAl campaign under way now n,
publicity bureau here suggested woule
utilize the p0EsT Of the press. to sPpris,