Evening journal., 1911-04-08
LIVINGSTON
STORE OPENS
Crowds Look Over Big Stock
Of City'S Latest business
House

The center of attraction in Will
mington last evening was the new
Livingston store at Fifth and Market
streets. An immense crowd assem-
bled in front OF the doors even before
the opening hour. and from then until
10 o'clock at night, the throng Of vis-
itors inspected the handsome new
store.
Two policemen and the salesmen
took care of the thousands of people
so efficiently that everyone was made
comfortable and given good oppor-
tunity to look around A few min
utes Of listening to the hearty and
genuine exclamations Of delight and
satisfaction on the part Of the visitors
were sufficient evidence that the new
store had made a hit
The store was banked with palms,
and gay with Towering potted plants.
and pennants which harmonized with
the flemish oak OF the mission chairs.
and the deep cherry Of the woodwork,
Hundreds of Linolite lights suspended
from the ceiling sent out a dazzling
food Of light. making the store like
day. In the daytime this store has
great advantage in the amount Of nat
ural daylight, two sides OF II being
almost completely Of glass. The ef-
feet Is not only cheerful. but IT, is
possible 10 see goods in their natural
colors
Handsome as the decorations were.
| what attracted the crowd was the fine
! line of dry goods for men, women. and
children. In the mems clothes, the
broad-brimmed derbies, and the Eng
lish styles which are the latest fash
ion. were shown in very nobby effects,
and new spring colorings OF grays and
] tans The mems neckties were less
brilliant than the women like them,
but they seemed TO suit the men-folk
] to a T. The women were delighted
with the new spring suits. with their
short coats and trim. natty lines,
showing all the Partisan touches
| Everything In the stock was fascinat.
ingly new. fresh. and tempting
A feature of the store that appeals
TO everybody is the ease with which q
charge account can be opened, no ref
enences being required. This has beer
a most popular feature in all the cities
where Livingston stores have been
opened
Fully ten thousand beautiful SOU
venira were given out last night in
cluding 1000 potted plants, 1000 car
nations, 1000 cigars, and 1000 hand
kerchi6fs. The size Of the crowd ma,
be judged when It Is said that th'
souvenirs were exhausted IN less thai
two hours, and still people came b.
the hundreds. The management re
gret deeply that not all the visitors re
ceived souvenirs, but such an attend
ance far exceeded their expectation
Robinson's Orchestra played live
music during the evening, adding
/. the enjoyment
b After all, the real test Of the sto
5 came this morning. when for the hr
e time the store was thrown open TO pr
Il chasers. The purchasers began comi
g before the doors were opened, a.
continued IN a steady stream all {
I morning, in proportions that surpr1s'
even the managers, used though tn'
are to the success OF the livingsfo
stores. SO many were the customer
that extra help had to be engaged I'm
mediately to take care OF the sales.
was the most substantial proof IN
store could ask. that Wilmington nni
investigated its claims and found com
plete satisfaction. The managemen
feel that the people OF Wilmington
have been very generous with tnel
patronage and wish TO thank the put
lie for the appreciation they hav
shown.