Albuquerque evening herald. [volume] (Albuquerque, New Mexico) 1911-1914, 1911-12-09
LOCAL STORES TO
BOOST FOR EARLY
SHOPPING
Special Service and Facilities
Will Be Announced All
Next Week by Leading
Merchants.

with characteristic energy and on
icrpriae. "A majority of the leading
merchants ~ Albuquerque have. mt
the suggestion Of tho Evening Her
aid, given their hearty approval Ia "A
plan which promises To moderate
most effectively the usual nerve rack.
ting shOppiag rush Of the few days
before Christmas.
ny common consent the Interested
merchants have designated next
week. December II % 10. AZ EARLY
shopping Week" In Albuquerque. aud
they will spare no effort to stimulate
aft buying during that period.
Advertlsing--sha Aladdin's lamp
OF business and OF social progress
IL 10 he the principal means employ
ed. Attractive announcements Of Hpc-
clnI service or facilities are 10 be
daily features of EARLY shopping
Week" and u viii be- to the Interest
of Albuquerque people 10 Inspect
with unusual care the advertising
coiunns os this paper.
The Horalds early shopping Idea
has been accorded the heartbeat APP
prevail by Albuquerque people, who
are recognized as leaders IN social
work. Miss Harriet u. SAKE. the e.
ficicnt secretary of the Y. w e A.
has given her endorsement In 'he
most vigorous terms.
| ri am for anything" said Miss
sake. (which will tend 10 make con
ditlons easier for the working people
IN this awful Christmas rush. dc
not think the fault lies entirely viii
1.-THE proprietors Of the different indus
tries. but in the pubic sentiment
which demands extra hours. and u
the public, csrelessness or Thought
leasncss which permits the bulk o
the shopping TO accumulate in III
latter end Of the time before Christ
was. I had Thought this year 10 a.
what | could. as the instrument o
the Y. W. e. A.. 10 create publi
sentiment against the Christmas rusl
and the things which make u posi-
ble. hardly expected to achiev
concrete results
r''roo often the people who taxi
part In the Christmas rush lose a.
Esprit 81 Christmas. They lust Dc
splse the very word Christmas. To
often the girls who work are 10 "a
! ltlsued by Christmas and VA rush tins
they have not even the heart 20 ope
their Christmas packages.
Il have lived In the house wit
Z girls from the photograph studios
: the reception rooms. you know--an
: the retouchers. too, and have see
them utterly fatlgued. just worn 90
lon Christmas night. when cveryon
else was happy ana gay. And boy
1ltoo. the messenger boys, and u
| men on the trains. and the exnrei
messengers. all have heavier wor
about Christmas.
III II DO not think the latenesa Il du
| 10 Intentional desire TO make the L
| OF these workers harder. but moro
| carelessness pr thoughtlesrness
buying and sending presents.
III II think that the development I
ta healthy public sentiment again.
| Oserworklng people In the Chriatmi
1 rush H. one Of the best weapons
| combat that rush. II that IL VIII
the Herald proposes TO do. ] am e
HIT l think We ought to have MOI
| Of the real Golden Rule spirit In ol
III Christmas dealings. The WORKED
have n right 10 real Christmas an
Ia the apirit OF Christmas. and v
ought not 10 deprive them OF u
making them too tired 10 enjt
| Christmas. Christmas ought 10 be
time Of peace and plenty. not ovci
work and fatigue"