The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-07-22


cities Of the country.
one Of the most remarkable fea-
lures OF the whole plan is the cheap
ness Of 1t. Mr.. McKeand believes
that the total cost Will not exceed
5000 and it is proposed to meet
this expense before hand by showing
the moving picvtures throughout
South Carolina, charging an All
mission fee Of 10 cents. A number
Of the moving picture establishments
in several towns Of the State have al
ready indica.ed their willingness to
show these pictures free Of charge
and 1t is felt that this feature Of the
plan will have the additional advan-
tage Of making South Carolinans
better acquainted with their own
State. The advertising value Of the
whole scheme to the entire State.
and more especially to those towns
that go in on the proposition, is be-
lieved to be far in excess Of the to-
tai cost
The circular letter issued by Sec
retary McKeand gives the whole
plan in detail. 1t follows:
The Carolina Al League is to be
composed Of preferably the secretary
of the Chamber Of Commerce or To-
cal commercial organization in each
city and town in South Carolina. If
not the secretary, then the chairman
of the advertising committee or some
one interested in the city advertising
in each city.
Its purpose is to organize a club
for the study Of advertising in each
city or town, to be composed of buy
ers and sellers Of advertising space
or matter, each local club to afil-
late with the A. A. c. Of A., as must
also the Carolina Ad League. The
special purpose Of the Carolina Ad
League is to start a movement for
the purpose Of properly advertising
South Carolina.
Thre will be no membership dues
In the Carolina Ad League, except
81. which is to be the dues in the
National Association. The members
OF the Carolina Al League are pledg-
ed to attend the meeting Of the AS
ISOLATED Advertising Clubs Of Ameri-
ca In Boston, leaving Charleston on
Saturday, July 90, this trip to be
made in the interest Of the study of
better forms Of advertising, both for
the individual members Of the local
clubs as well as for the city and
State.
The tentative organization has Sc
cured options on space at the Ameri-
can Land and Irrigation Exposition
TO be held at Madison Square Gar
den, November S-12. and the Uni
ted States Land and Irrigation Ex-
position. to he held in the Coliseum
at Chicago, November 1S-December
9, and Is to work in conjunction with
railroads of South Carolina. to the
end that a proper display of the pro-
ducts and resources Of the State be
exhibited at these expositions and
other expositions to follow.
1t has contracted with a reputable
moving picture manufacturer TO
make a series Of reels, illustrative of
life and opportunities in the cities
and on the farm lands Of South Caro-
lima. These pictures are to be taken
during the months Of July and Aug
ust If possible, and same are to be
taken under the direction Of the ex-
ecutive committee Of the Carolina Ad
League. 1t is proposed to bear the |
expense OF having originals taken |
and furnishing Of at least two sets
of reels for general use in the State, |
by displaying them at various towns
and cities interested, charging ad- |
mission Of ten cents, and, through !
cooperative efforts Of the -ewspa-
pers and other methods of advertis- |
ing, to try and cause every person in |
South Carolina to look at the pic |
lures and scenes in his own State. |
This, together with a lecture which !
Will be given, will be a matter Of |
great Importance to every citizen, as |
he will have a chance to look at |
actual life in the cities Of his own |
State, views Of historic spots, fac |
tories, parks, residence streets. busi-
ness streets, in fact, every point Of |
interest will be covered fully and |
thoroughly in the series Of pictures. |
Agreements can be easily made
for the running Of these films with
rho local nictnra