The Bridgeport evening farmer., 1911-03-22
PIANO CLUB FORMED
 ON NEW LINES

To the purchaser who desires to buy good dependable trustworthy piano, without putting any unnecessary money into a fancy or ornamental Fairfield avenue, is forming club to be known as "The Armstrong Piano Club" which will make it possible to obtain a $350 instrument to be bought at s2755O a reduction obtained only through the club plan of $S2,50.
 The Armstrong Piano Club is being organized to sell 15O pianos. It is simply a mutual and cooperative plan of our own-protected by copyright by which we propose to share our prof its as manufacturers with you.
 Aside from you saving $8250-o1 about one-third of your piano money you receive a. five-year unconditional Armstrong guarantee-privilege of ex- change at any time within one year for a more expensive piano-cash rebates of twenty-five cents on each weekly payment made in advance-and free life insurance, which provides for re- ceipt in full for the piano to your family in case of death.
 The piano supplied to the Armstrong Piano club members is manufactured by ourselves, and carries with it the regular Armstrong guarantee. It is a good, substantial piano-honestly built one in which the real, true value has been put on the inside and not in a big fancy case with a whole lot of ginger bread' on it. Upon joining the club you make payment of $5 cash This $5 is immediately credited to your account and the piano is de- livered to you at once.
 After you have been elected to mem- bership and the piano has been de- livered, you then have 175 weeks-or three years and nearly five months in which to pay for the piano. The balance-s225.5O is payable in dues of regular terms you would have to pay each month for piano elsewhere of the same quality.
 Each club member gets book which has 175 coupons attached to livery much like a bond. Each coupon rep resents a week. One hundred and seventy-f1ve coupons represent 175 weeks, or the life of the Club mem bership. Every time a payment is made. one of these coupons is stamp ed PAID" and returned which you hold as your receipt.
 In many cases the cheapest and most inferior pianos are the ones hav- ing the strongest" @ guarantee The first thing to do when buying a piano liability of the house with which you are dealing.
 Upon these 150 pianos we have plac- ed the plainest and strongest guarantee we know how to make-the regular Armstrong guarantee.
 The life insurance clause is beyond doubt the most important feature of the big Armstrong club. It means just as much to the Club member as his life insurance. It means protec- tion. The clause which covers the family in case payments could not be made through death, reads as follows:
 "If the signer of attached contract should die during the life thereof and all weekly payments have been paid when due, the remaining installments will be cancelled forthwith, and a re- ceipt in full for the piano turned over to the family of the deceased.''
 Remember that the membership of this Armstrong Club is limited to 15O members. and in order that you may not be disappointed you should send in your application for membership at once.
 The Alfred Fox Piano Co. is a. well established piano house, being the sole agents for the Knabe "The Worlds Best' pianos. They are located at 172 Fairfield avenue.