Rocky Ford enterprise., 1911-01-20

from men and women q 70 the means oy
which they recovered health as of tire
mendous value to those in search OF u.
Our business has been conducted from the
rity and We never yet have published
false testimonial Of human experience.
Many Of these letter. covered numerous
sheets; some, II printed. would spreao
over half . page Of Newspaper. II We
would attempt to print one such letter In
magazines we use. the cost for printing
that one letter would run into many thou
sands Of dollars.
We boil down these letters exactly a.
, newspaper writer boils his news.-stick:
ing sacrediy to the important facts and
eliminating details about the family and
other unimportant mattsrs. This work
Of boiling down, or editing. I,, gs.,.,.. = aons ne
our responsibility. but notice the art
Of the "twister" in the way he presents
10 his readers this matter OF testimonials.
Distortion No. 4. This is bad one.
physician whose name wa. signed to, =
testimonial was produced in Court by
Colliers and turned out to be poor Oh
brokendown homeopath: who Is now WORK
ing in a printing establishment. nc h:- ts
ceived ten dollars slo.oo) for writing MS
testimonial"
We will waser ten thousand dollars
fsl0.0oolO0l with any investigator that We
have, subject to inspection Of any fair
committee, upwards Of three hundred
(3o0) communications from ,physicians'
many Of them expressing the highest com,
mendation Of our products. but these VIII
no. now or ever be turned over to the
publisher for his use.
Notice the statement In this charge:
''The only famous physician whose name
| was signed to Postum testimonial. etc.
The truth 10, this DR.. Underwood was
one Of a great many physicians who have
not only written commendatory words
about the value of our foods. but every
now and then some physician write, an y,
article on coffee or on food. and .;on sends II
for his time and medical knowledge;
Previous to the time when We employed
physicians in our own business, we oc-
c-sionsllv employed a doctor to write
| an article on coffee. always insisting that
opinion and research.
The weekly" hunted up this physician;
ss s.' Il e'a ssy.. ''brokendown." had him
brought to Court to be exposed before a
jury as the "only physician that had ever
endorsed Grape- Nuts" hut much to the
chsgrin Of the weekly" when our attor-
about coffee was true he replied. yes"
Statement No. s reads: ''Thc health
officers OF Mich, Maine. Penn. New
Hamp.. and other states in their official
bulletins have for years been denouncing
as preposterous and fraudulent the claim.
made by the Postum Cereal COMPANY >.
We Do not recall apv criticism except
from Mich. Penn. Maine and s. Dakota.
The average reader might think that
the opinions expressed by the State Off.
cials are always correct. but that con-
clusion Is not borne out by facts.
As an Illustration: About thirteen years
aro the Dairy and Food Commission Of
Michigan for some persona! reason printed
a severe criticism on us for making Pos.
tum Of Barley (according to his official
chcmstI at market price and selling too
high. He was shown there was never =
grnin Of harley used in Postum. His re-
port was false and misleading. The gov
crnor dismissed him.
We believe that most Of the state