New-York tribune., 1911-03-19

~. rnlted states Motor Company
automobiles to-day are venicies OF u''ii'S'
,,,.sure from their use is merely mel
$50, Whether to buy, or not TO buy
.so,,,a not be question Of the size OF a
avs hank account nor the extent OF pleas
''"a tr which he is able TO indulge. In re-
- ..oars when one tried 10 satisfy MS
,.,,.r mind that he could or couid not "ho'u
'..o,oob,le the answer was largely de-
.,rod bv his income and his savings.
.an,odorn status Of the question. however
&c different. ] doubt II there i "'i "u'o
mobile maker. or an officer oi an du'o'''o-
nile company. 10 whom some aSp"lhs mo
,o,is, has rot asked the question: C@u
,.ord an automobile" offering a hypo-
,,n,icaI case upon which the answer Is re-
oucsted.
RIGHT here II should be stated that the
re, advice might result in grave mistake
-. the purchase Of the wrong car. Main
,.rance cost is a vital factor. The United
states Motor Company is commuied 10 the
,,onufacture OF economical passenger cars
,or ut,lity purposes Even the largest ana
,,oet noverful touring cars cannot be called
,,ere,v Measure vehicles. SO the question
,,-rows down TO an economic basis.
ord,narv prudence dictates who should
,rv automobiles. and that same prudence
&c ,he reason why. For instance, the Max
veil. Briscoc Motor Company and the Brush
punabout Company. two of the divisions OF
~. United States Motor Company. can
,.-ovo hv simple arithmetic that every day
4. = financial loss TO certain men If they
m not use Maxwell or Brush runabout
rouaIlv they can make dollars and cents
,rove gain 10 those who do use them for
r,ultarian purposes. All that IS necessary
% t,ov is that n mans business requires
hin, 10 move quickly from one place 10 an
o,be- that II is an advantage TO him TO do
his work quicker. cheaper and better and
70 increase its volume in given period OF
time.
The explanation lies in the fact that the
economical runabout is an actual money
ever and money producer TO merchants
ssIesn1en. contractors. corporations employ
,nc inspectors. supervisors and men who
,ovcr large areas; farmers, contractors,
musicians. rural free delivery mail carriers.
collectors. engineers and hundreds Of
others. For such men st is n utility, mas
much as tho automobile saves time and in
creasss mans capacity for work.
Tho salesman needs tho runabout and he
recognizes the need sooner than the firm
A man who sells drugs doubled his bust
ness. The manager az first did not see its
s,onorny: the salesman asked the manager
allowance after the salesman had bought
the automobile with his own money. The
manager agreed. and tho salesman's savings
raid for the runabout In eighteen months
n saw nothing Of increased hufiress and en-
breed territory.
4 telephone company bought six run
sbouts The repairmen cover twice their
former area az less cost than horse and
buggy Besides, tho repairs arc made
quicker and the solicitor IS in touch with
more patronage. Contractors having tobs
lnder way in remote parts Of 2 city or
country make more trips between Jobs than
would be possible otherwise They say the
work IS done better and the engineers and
fo-emen get orders and advice from head
CHARTERS much oftener and quicker.
Collectors bring IN more mon@v because
they can cover more ground When "Mr
Smith IS out for an hour" and the collector
has gone 10 distant section of the city
or the township, the runabout catches 'Mr.
Smith when the hour IS VI. Rv horse or
by railroad the second call would be IN
likely
Physicians are perhaps the greatest OK
renents Of the runabout. Sickness or in
5rry gets prompt treatment. the physician
makes three or four times - many calls
81 he made with z horse or streetcar
Such IS TIE vogue of the runabout. What
Of the touring car?
Tracing cur cars after they have been IN
ssrico for while. We find the Maxwell
ard stoddard Dayton FIVE and seven passen-
ger touring cars doing woman service on
the farm. and some real money making
work in the city, too. Tho farmer sets in
and out ~ town in hurry. Supplies and
repairs for farm machinery and vehicles
mean the loss Of an hour, whereas ~ for
tnerly meant 2 ds. The automobile set7
the stuff while the horses remain 81 work
Children are dropped of at school the but
ter milk and eggs are delivered az the gen
sral store. What the housewife needs Is
furnished before tho wagon from the store
out Of tho shed. Miscellaneous produce
n taken 70 market quicker. commands bet
Ter prices and IS less perishs bic than when
thrpsd by wagon or railroaA
The prosperous farm implement dealer
covers vast area and at the samo time
makes life worth living for the rest Of the
FAMILY. No matter what phase of rural
I'VE II enter. the automobile saves time
III me harvesting period the farmer inspects
great acreage In ono day when II formerly
fe9uired several
me land boomer has the largest and best
''' ne can buy. H. meets his prospective
purchasers at the station. whisks them off
MS property. annihilatcs their idea Of
Instance and returns then 10 the depot
'l'h good impression.
we md the suburban resident using his
'"Hsh Columbia touring car and his limou-
.ns ior a real utility purpose. Eliminate
:" considerations Of pleasure or fashion
""1 We still find the closed car capable or
s4ck shopping and calling; saving OF
.ApeAsNe dresses when il takes milady 10
'" 'na,inee or the opera a source Of health
"uen the head OF the house spins TO his
vince with better physical faculties 70
axe days business, and fine vehicle
''euy Tor Entertainment Of a business nat