The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-12-16

and he would meet with "a thorough
bred citizen is a booster and a build
er-are you thoroughbred? ?"
Sinking along to escape, scream
would come from the grocer's win
dow Spend your money at home
it's the surest way to get ii back
again"
No matter which way he turned,
or whence he looked there were the
signs roaring like the roar Of can
nons-"Why don't you help this town
grow?" If the "deJd-wood" hur-
ried home to hide himself behind the
evening paper, he only heard a grea'
er roar Of the battle for a greater city
and cornered, he was compelled 20
read the truthful editorials. If he
went to bed in a rebellious state. de-
termined not to be conquered by the
new progressive spirit which was en-
veloping his city, he received another
attack from new batteries at his
breakfast table.
The very force Of the battle fas-
cinated him and he read another
editorial headed Look at your town"
without knowing why he read and
was interested. If still a rebel he
vas pursued to his Office On his
desk he found a personally address
ed letter, in a plain envelope, open
ing it he read-"Why don't you help
make this town grow
The army of publicity that invaded
the city the first day was reinforced
on the second day by fresh editorials,
heavy shots that hit the mark every
time, killing the enemies-"Envy,
prejudice and ignorance" The board.
generous army Of harmony was wag-
ing battle Of public good. for pride,
loyalty and a greater get-to-gether
spirit.
The next step was the "Get-to-geth-
er" banquet which was business
mems social dinner. where business
men Of all clases came after busi-
ness hours in everyday clothes. 1t
was an informal, strictly business,
good fellowship affair. The sole OBJ
ject Of the discussion was to devise
ways and means to make a bigger
and more beautiful city, to secure
more practical agricultural develop
ment in the surrounding country, and
in fact everything that would help
the city to gain and maintain
prominent place as great commerce
cial center.
The object was achieved. The in
formal banquet did more than any
function in years to bring together
he bus.neaa men or common foot
ing. 20 -oalesce factories, 10 promote
enthusiastic harmony ard Il general
desire to work toge her FOR tne good
OF the Sity.
The "Get-Together" banquet was
striking demonstration Of the great
possibilities that lie before any COM
munity if Its citizens work unitedly
and harmoniously for their common
interests
The team work that made the
banquet a success was the spirit that
controlled the meeting.
A platform of principles were
adopted, which were designed to gov
ern the future policy Of the build
ing machine" These principles were
not only adopted but carried out
through the magnificent cooperation
and unity Of effort and loyal support
in the campaign. The ball was start
ed rolling by working for the COM
mercial advancement Of the city, the
settling up Of the surrounding val
leys, the development of city's and
valleys resources, and advantages.
But this work was not started by
publicity alone. Realizing that ad-
vertising was the indispensable force
to use in an effort to get new peo-
pie and new industries yet this build
ing machine decided to get more
thin, worth advertising.
Tha.e city builders planned to cor
rec the faults of their community
and advertise the recent accomplish
mcu.s ~ Co. nnection with the other
- for the man who was
=. .li place to start In busi-
make his home. They be-
3 work by getting something
fcrcrt to advertise. by reaching
beyond the city limits.
1t was not merely publicity that
forced this city to the front but the