New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1911-10-22
Signboard Animals
Continued from nth page


| ing at the pleasurableness consequent on
| losing even a sound tooth under the au-
| spices Of DR. Quack. He dances on his
| wav 20 the door, first having thrust the
| fee upon his deliverer. Fffty-foot letters
| follow this happy ending Not only do
they beautify the night, but admonish all
who wear teeth to call at the night and
day dentist painless parlors at any hour
| OF the twenty-fo'U.
/ Already these things are even now me-
| chanically possible The sign men say
| they lack specifications nothing else. The
! appeal Of a story Of this kind is different
| from that aroused by the trumpeting OF
| the elephant. but in world Ike ours
there are all manner Of tastes TO be con-
sdered Some persons would remain to
soc the teeth on both sides OF the street
extracted several times: others would
hasten on and not 20 unrewarded. For
only a few steps forward a red, white ana
| blue Niagara Falls is tumbling' seeming
roaring with all the captivating greatness
Of charm and effect that for ages mas oeeh
heard four hundred-odd miles TO the north
| Of west Of Broadway.
! vast number Of automobile horns VIII
/ he required here. II Is displayed as the
attractive terminus Of some enterprisihk
! railroad Those who have 10 stay az nome
| all summer may watch the spray splash
| beavenward and cool OF. The turbulence
| n the rapids will not be left 10 the I'M
/ aoination The steam will rise from the
| foot Of tbe boiling cataract Burned into
| the minds Of the millions who toll by DAY
ard walk the streets by night will be the
name OF the corporation which VIII see
nat You SEQ the moist reality for few
raltrv dollars Sign men brag OF ther
ability now to reproduce the falls
Foreigners seeking local color for their
| hooks on America what viii they thlnh
when they look upon New York after sun
down. when the city Is double dyed with
CANDY Haunting raw. diScordant streaks
| of street lightning? Embroidering the sky
| in those Uvid nights 10 come will doubt
| less be many things Of which We cannot
/ now even dream.
The table dhote places will not, how
ever be the only haven for persons intent
on adequately celebrating New Years Eve.
Again. the great outdoors. yet con-
| trolled By no trust. will probably oner
| everything but the taste OF champagne 20
/ the hordes unable 20 pay S25 for a seat In
| side. Bestreaking the heavens see an
| enormous champagne bottle. watch the
! sparkle Of the wine as II is being poured
| by the aid OF an unseen power into glass
large enough 10 hold Lake Cayuga You
did not arrive soon enough 10 hear the cork
rop? Wait minute, then, and you shall
| hear il.
/ The glass has been drained. the bottle
/ Is lust beginning 20 go through It's PAGES
again. 50 70 speak There. Did you near
the pop Of the champagne cork? Wasn't
It natural? That pop costs the manufact-
urer 100000 a minute. or Is IL $500
month? You have heard. but you have
forgotten. Anyway that pop certainly
does take away something from the i'm
pressiveness Of Niagara. The pop lies
even now smouIdering In the signmaker's
/ blueprint rooms.
Automobile races with the honks that
| all enjoy. can easily be reproduced By the
aid of lights and norns made more power
ful than any Of the honks Of the present
day. because most roofs In New York are
pretty tall and a siren that will frishten
ten years off a mans life on the street
might not be heard at all from a twenty
/ story building This can be done right
now, the sign men say. Instead OF swept
by ocean breezes," with only a representa-
ton Of the braezes themselves affecting
the lights as now IL shown. IL will be pos
sible I'm a very few years for an adver-
tiser interested IN the sea 10 reproduce
the sound Of the surf. Electric pianos can
he made as they glisten to play the most
popular ragtime.
There is no black spot YOU can't make
bright II YOU have the money 20 spend for
illumination There are a few limitations
in the matter Of size Of signs that are
caused at present b. the necessity OF call
culst ting the effect # wind pressure. But
when II is remembered that FIVE years ago
flying machines were absent because Of the
same obstacle il seems reasonable 70 credit
the sign manufacture with the ability ike
wise 70 do wonders IN five years more.
An undeveloped field for their trade, the
sign builders point out. lies among the
various associations for the Improvement
If conditions surrounding the human race
or other animals quotations have already
been submitted. and doubtless We may soon
see some action along this line
There is no mechanical reason 10 pre-
vent. the sign men say the Anti-Nivisec-
ton Society from teaching its propaganda
iy electricity TO all the vast outdoors.
Scere: Roof Of any building with a COM
manding outlook. Through the door that
The sign viii show enter a learned ply
sician. wearing eyeglasses and q heartless
expression. and in his arms a dog The
animal is placed on the operating table
The physician takes the gittering tools
II his profession. initiates the dog. whose
howls OF distress Goat out upon the air
and make converts 10 the society at the
rate Of thousand picture
How many persons know who made the
frat electric sign? who constructed the
first automatic electric sign? When we're
these things made?
The person who knows al such facts 10
Arthur williams OF the New York Edison
. Company.
The first electric sign. said Mr. WILL
Jams. was designed ard constructed by
William d. Hammer Of this city when
he was chief engineer ~ tho Erglsh Edit
son Company and 10 was placed on the
organ I'm the concert room AT the crystal
Palace during the International Electrical
Exhibition OF lSs- The name Edison was
flashed out by means OF a spring switch.
/ This the lighting by festoons and the
crystal chandelier were part OF the ex-
/ hibit OF l.5Co incandescent lamps installed
/ by the English Edison Company
The first automatic electric sign ever
, constructed" continued Mr. Williams.
was designed and Installed by william ].
Hammer. over the entrance OF the Edison
pavilion of the German Edison Company
az the health exhibition In Berlin, in 1855.
The electric sign was flashed letter by let