Norwich bulletin., 1911-03-10
John Wanamaker's Golden Jubilee.

John Wanamakers Golden Jubilee.
 The name of John wanamaker is in- dicative of big things, big ideas, big enterprises At the very beginning of qualities of mind and heart which have made his business what 1t is to- day.
 The first days receipts of the little store which he opened in Philadelphia fifty years ago were $24.67 He kept the 67 cents for making change next day." and immediately spent the SPA for newspaper advertising.
 That investment took courage, big ger amount of courage than the ex- penditure of ten thousand times the amount would cost him now. It meant too . big confidence in his goods and a big knowledge of human nature.
 This year MT. Wanamaker completes a full half-century of business life, and his associates have celebrated the occasion by publishing volume called The Golden Book of the John Wana-
 1t is interesting reading, this Golden Jubi1ee Book It is the story of a pigmy which grew into a giant be- cause 1t had a giants heart. Although . tale of peaceful commerce, it is a record of exciting battles fought and of a Great Revolution in Business Methods; of interest to, and with an influence on every person who either buys or eeIis anything in the civilized world today
 John Wanamaker was the Aboli- tionist of q principle of buying and selling 50 old that the ancient Romans coined the phrase "Caveat Emptor'' Get the buyer beware9 to express it Until his little store in Philadelphia advertised its now policy of square deal to it's eustomera. every merchant Iar.Ixad h1IVAx hfa Ia1ftjun a fo prey. To get as much as one could and give as little in return for it as possible was considered the height of business acumen.
 John Wanamaker was the Apostle of Fair Play in business; from tho begin practiced the doctrine that bargain was not a bargain unless both parties to it benefited by the transaction.
 Throughout the whole of the half century since he started his little store. John Wananal<er has breathed into its workings the Spirit of Origi- nality and Progress. There was no standing still in any one of the fifty years. Every step forward brought out new ideas. new fields explored, new methods for tho convenience of customers. new plans for the comfort and safety of his constantly growing army of employees.
 Shorter business days. summer vaca- tions with full pay, Saturday half -hol- idays. sanitary conditions of work, an insurance association, pension roll, and circulating library, are some of the ideas first worked out by John Wana- maker for the welfare of his en- ploysA
 He taught the public how to buy. His show windows and counters, contain ing articles suitable for every purse end marked in plain figures, educated his customers to 2 sense of compara- tive values and showed them how their money could be most wisely spent. Within his great New York store he built House Palatiap' for the rich eH . cost of over a quarter of . milhon;' end then created beside 1t . series of Moderate-Cost Model Apartments. showing in concrete form how an entire home could be- fuR- nished tn perfect taste for a few hun dred dollars.
 MT. Wanamaher's fifty years of bus mess and his services as postmaster general made him . host of friends in public life, many of whom have shown in speeches and articles their appreci- ation of his qualities of mind and heart. It is especially fitting that the photographs of some of these men, with extracts from their expressions of confidence and esteem, should be included in shs book of MT. Wana- makers Golden Jubilee