The evening world., 1911-04-22
A Home-M Making Highway Of
Opportunity for New
YOrk's Five Millions

HOMIE!
It's pleasant ven to WRITE the word Home" Though not derived
from the musical Latin Mountaineering man" it somehow suggests
iby its Similarity; and assuredly the true home" is the one spot where
man" meaning all human creatures) finds highest enjoyment utmost
Whether your home be a palace o a cottage makes little difference
tits HOMEi tits place Of refuge from toll and strife a haven Of repose
after the cares o. the day-a snug rereat in the afternoon OF life.
After the mere house itself comes the HOME-makng the adjoining
and frnishing-the fuRlment Of cherished ideals Of sweet domestic
decoration the putting in place Of furnishings whose beauty and whose
comhor-gNing power makes them seen like quiet friends who will play
their intimate parts in your life throughout the days and nights and
years.
No wonder, then, that in telling our Saturday evening readers Of
our aims and ideals in respect to the big Creenhut Building" rs COM
pse home ouMning enterprise, We aeg governed by this creed:
"EvE ASp " Sk gSs HHE . G1ME SS At RSF S5AIi1 PIECES
In stores devoted to more than ne kind Of merchandise, home
outhtdngs usually form mere departments a they have. hitherto, in
But NOW u Greenhut Building is devoted EXCLUSIVELY to
home-equipment. and is al aggregation Of
TWELVE COMPLETE SPECIALIZED STORES.
each a carefully chosen business, under ONE roof and under ONE
administration.
Each OF these specialized stores shows a range Of merchandise and
prices exceeded by no SEPARATE store OF its kind.
Each is under highly specialized and able leadership.
The Main Floor and Basement are given yer to THE Housewares
Stores Stores displaying playing, Upward yard. Of :" f fifty ino" sa%i.s Kitchen chem garden ,a%s an. and S .hs
china from every great pottery in the world; a Lamp Store" that is a
lovely halfacre Of scint1ladng fdry,land; the "Cut-Glass Acoves'" 4.
respondent realm Of sparkling crystal in infinite variety Of cuttings and
shapes and prices; the "Artwares Transept" representing the beautiful
conceptions Of the worlds studios and potteres in v-whhe seup-
lures, rich bronzes and bric-a-brac in exquisite ornaments. gaHsnds and
inimtaby graceful figures.
The First Floor is the home of the Carpet and Rug Store'-One OF
the largest in the metropolis, showing patterns and colorngs in both
that arc the very essence of service and beauty; the Upholstery Store"
and Lace Curtain Arcades" glowing and irdescent in beautiful per-
specdves Of every good sort Of moderate-cost drapery and Of fair and
spohess lace curtains in thousands OF pretty and inexpensive styles; the
Oriental Rug Gallery" whose matchless designs and coloings the Far
Eastern nimble-fngered weavers have taught American eyes to love;
the picture Galleries. 10 do justice to which would require more than
this space would begin TO permit.
The Second and Third Floors comprise II vast "Five-Acre Furni-
tueS Store" filled with furniture of honest workmanship and at prices
that have built up this prodIous furniture business; also the newly
opened Bureau Of Office Outfits" n Of the lost finished and COM
prehensve in its field.
But, best of aH the merchandise of each of these stores is
dominated by Greenhut- Siegei Cooper Co. Low PRICES for
EVERYBODY beginning uHh those for thehumbhst rage earner.
With all this. and with special prices and attractions at all times,
this great Home Making Inshtuion is to-day an inexhausible source OF
inspiration, economy and satisfaction OF heartsdeSre 10 millions Of
housewives in Manhattan a d its cnvrons.
Just now this "Home- Making Highway leads directly to the Sum-
mer-homc beautiful. Every sunshine suhused section OF il is vibrant
with Spring house penHhing economies, in time for May first moving
and housekeeping.
Come and INSPECT this great building SEE FOR YOUR
SELF. Then &c OUR enthusiasm will certainly be added YOURS!