The Mobridge news. [volume] (Mobridge, Walworth Co., S.D.) 190?-1917, 1911-01-20

from men and women as to the means by
which thew recovered health as of trs-
mendeus value to those in search of it.
Our business has been conducted frsm the
very first day upon lines OF strict integ-
rity and we never yet have published q
false testimonial Of human experience.
Many of these letters covered numerous
sheets; some, if printed, would spread
over half a page of newspaper. Ii We
would attempt to print one sueh letter In
every one Of the thousands of papers and
magazines we use, the cost for printing
that one letter would run int many thou
sands Of dollars.
We bell down these letters exactly as
a newspaper writer boils his news.-stick-
ing sacredly to the important facts and
eliminating details about the family and
other unimportant matters. This work
of beilins down, or editing, is done
honestly, and with a full knswledEe OF
our responsibility. but notice the art
of the "twister" in the way he presents
to his readers this matter of testimonials.
Distortion No. 4. This is q bad enc.
It reads as follows: "The only famous
physician whose name was signed to q
testimonial was produced in Court by
Golfers and turned out to be a peer cid
brokendswn homeopath, who is new wsrk-
ing in a printing establishment He re-
ceived ten asllars $4,000 for writing his
testimonial" :
We will wager ten thousand dsllars
$50, zoe .osl with any investigator that we
have, subject to inspection of aAy fair
committee, upwards of three hundred
1907 administrations from physicians,
MANY of them expressing the highest com
neRdatisR Of eur products, but these will
-. -nr l.. {,rnaI nrar - {ka
publisher fer his use.
Netics the statement in this charge:
"The emily famous physician whose name
was sigHed to Postum testimonial. etc"
The truth is, this DIR. Underwood was
one Of a great many physicians whs have
not sRlv written cc~mmendatsry words
about the value Of our foods, hut every
now and then some physician writes an
article on csfes or on food. and sends il
to us with a suggestion Of compensation
for his time and medical knowledge.
Previous to the time when we employed
physicians in eur own business, we es-
casienallv employed a doctor to write
an article en- coffee. always insisting that
the articl. be an honest expression Of his
opinion and research.
The Weekly hunted up this physician,
and because he seemed TO be peer, and
as 1t says, brOkendown, had hlH
brought to Court to be exposed before a
jury as the "calv physician that had ever
endorsed Grape-Nuts." hut much to the
chagrin Of the Weekly" when our attor-
news asked him il the article he wrote
about coffee was true he replied, Eyes"
Statement No. s reads: "The health
officers of Mich, Maine, Penn, New
Hamp.. and other states in their effeial
bulletins have for wears been denouncing
as preposterous and fraudulent the claims
made by the Postum Cereal Company"
We Do not recall anv criticism except
from Mich, Penn, Maine and 8. Dakota.
The average reader might think that
the opinions expressed by the State Off
cials are always correct. but that con
clusion is not borne out by facts.
As an illustration: About thirteen years
AFRO the Dairy and Food Commission Of
Michigan for some personal reason printed
a severe criticism on US for making Pos
tum Of Barley (sccording to his ofhcial
chemist1 at market price and selling too
high. He was shown there was never .
grain Of barley used in Postum. His re-
port was false and misleading. The gov
ernor dismissed him.
We believe that most Of the state