Evening journal., 1911-03-29
SPRING SHOWING
AT LIPPINCOTT'S
BewitChinG Array Of Hats and
Dresses Attracts Many Wis
itOrS TO Store

There was hardly room 10 turn
around IN the Lippincott and Company
store, at Nos. SOC to 314 Market street,
this morning so many were the vis-
itors at the spring opening, which be-
gan this morning and will continue
tomorrow and Friday. A very notice
able feature was the fact that every
body was buying, as even those who
had come In With merely the intention
of looking around were so delighted
with the beauty of the new spring
goods that they Immediately became
customers.
The store was in holiday dress
throughout. On the first floor, over
the counters, were erected arbors,
covered with smilax and trailing pur-
pie flowers; the shoe department was
banked in palms. Upstairs the color
scheme OF green and purple had also
been carried out. Spring flowers
covered fan-shaped lattices on the
sidewalks, and smilax and palms
formed an effective background.
The millinery department, which
was instinctively first sought by every
woman, was exceedingly dainty, with
{
In lavender tulips, embedded IN green
smilaX. The fower garden OF hats
called forth rapturous exclamations
of delight from the customers. With
out being too freakish, they were dis
tinctive and nobby. and their colors
were just dashing enough to be
coquettishly chic, or softly harmonious
as the customer chose. There Were
helmets in fancy braids. surrounded
with wreaths Of little blossoms. There
were envelope shapes with fluffy
plumes perched on the back--much OF
the trimming is toward the back
There was turban all In pansies
There was the saucy Dutch SCOOP
with coral bead cabochons There
isn't anything new, and stylish. and
/ pretty that wasn't there. The ono
and only trouble was how to choose
from so many fetching bonnets, bui
the clerks were cordially ready tC
/ help customers out of this difficulty
in fact, II seemed a miracle the way
they quickly brought out just the righ
hats for the individual customer.
Noticeable among the gowns dis
played on this floor was a black sill
marquisette. This soft net was drap
ed over changeable silk. making
stunning effect. OF course there were
many white gowns. such as ever.
woman needs TO complete her warn
weather wardrobe. These were IL
dotted nets. muslins. silks and laws
heavily embroidered, many of then
showing the novel bead designs With
their Dutch necks and short sleeves
they looked so comfortable that It wal
a temptation to walk off with an arm
} full of them.
! Across the floor. spring suits,
, shepherd checks, IN serges and "a
linens, invited purchasers. There wei
, no harems or hobbies. but the line
J we're graceful and comfortable I'll
sailor-collar. the shawl-collar, en-
hroidered facings Of contrasting &C
ors, openings at the side for both co
10 and skirt. were fashion items noted
n the suits The suits combined both us
v fulness and beauty to an unusual
3 gree, and were especially pleasing
. the individual touches each possess
In trimmings. Waists OF silk chiffo
T embroidered in milk and colored bead
and with kimono sleeves, we're love
indeed, and other waists with bah
Irish yokes and hand-embroidere
flowers we're exquisite creations.
The evening wraps were gorgeou
Every woman admired the mustar
colored wrap. with black satin cola
and gold banding, in the golden sho'
> window of the store. This was a sum-
tuous window filled with suits an
wraps Of golden tans and mustard
with black and gold trimmings an
great plumed hats
The spring footwear was almost a
fascinating as the millinery. Never b'
fore have the suede shoes been a
graceful in shape and dainty in colo
as this spring and the buckles an
bows shown this morning on the Lii
pincott shoes met with deepest fave
on the part of the womenfolks.
One woman was overheard remarl
ing to another this morning, Il don
believe there is anything of any so
that you can't get here, and certainl
one could not ask for more beautifu
modish, or distinctive designs than al
found In these new spring goods"