davidaulloa/AmericanStories huggingface dataset:
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
NEWSPAPER PUBLICITY BEST
Is the Business Reliance Of Today
Says Philadelphia Theatrical
Manager.

There is nothing to equal the nd
vantage OF the judicious use of news
paper space as an appeal for public
attention to the wares you offer" says
FRANK Howe. Jr., manager OF the Wal
nut Street theater, Philadelphia.
Prior to the opening OF The Coun-
try Boy at the Walnut Street theater
we used approximately 1000 agate
lines OF newspaper space. An audi.
ence large in quantity and fine in
quality was attracted to the first per-
Torrance. the third night the house
was filed. The heavy rain probably
kept away few intending patrons ON
Thursday, the fourth night. Friday
night we sold out. and Saturday night
hundreds were turned away. as we
we're unable to End place for them.
I'm willing TO wager large sums
the receipts OF the Walnut for the last
week exceeded those of any other the
ster in Philadelphia.
This quick return TO an annual
for good play could not be had CT.
cept for the fact that liberal use NJ
the advertising columns I'm n cam
paign OF preparation excited pubic
curiosity I'm the producer and NAV
wrights effort. and when the plavers
had done their part the public was
prepared TO favorably regard the
whole, and hocked to the Walnut 10
show their preference.
THE posting Of cuts and an.
nouncements on the dead walls and
other available spaces has it's neces.
sity through cur'om only The ad.
vent Of the educated. resourceful man
Of brilliant mentality. displaced the
old time show agent and the bjlI
sticker.' though the latter remains
~ith us as do the measles and like
ils, but the newspaper advertising js
the bVeiuess reliance today"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
PUBLICITY BASIS OF SUCCESS
Great Business Enterprises Dependent
on Advertising, Declares Founder
of Big Agency.

ANY sort Of publicity pays, but no
publicity has the character OF that Sc.
cured through the newspaper or mag.
azine." said d. Nj. Lord of Chicago.
founder of the Lord e Thomas Ag
ency Of Chicago. in a talk at San An.
tonic. Tex. the other day.
There is no business 1 can recall
in which the evolution has been az
great as In advertising. And It has
now developed into n business in
which there is the highest order Of
talent.
And there is no business that can
be successful in these days unless II
is advertised. The success OF a great
many business enterprises are depend.
ent upon proper publicity. This is. I
believe, illustrated in a recent in
stance, where a great food concern
wished 20 put corn flakes upon the
market, I'm addition 10 the products II
is now selling The proposition was
put up 20 the concern handling its adj.
vertising The result was that the
advertiser told the manufacturers they
could not handle the matter. not bav.
ing the time TO develop Il as Il should
be. and, therefore, no attempt was
made to put the new food on the mar.
ket
THAT merely goes to show you the
worth OF advertising; shows how de.
pendent any great concern is upon
publicity. But. a. ! said before. the
newspapers and magazines are sumo.
rior There have been thousands OF
successes through the use Of iudicious
advertising in these publications and
I do not know or cannot recall whore
one has BEEN made where the OH
bonrd or posting or outside advertls.
ing was solely resorted to"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

No manufacture has a pocketbook
long enough 10 continue advertising
an article that has no merit Tho
newspaper reading public is well
aware that this broad statement an.
plies as well 10 the retail merchant
as to tic manufacturer. No retailer
has a pocketbook long enough 10 con.
'lnue advertising a store that does not
render satisfactory service. The reg.
uarity OF merchants newspaper nd.
rertisjug. therefore. in itoelf inspires
confidence. II Is q guarantee that the
advertiser is. to use popular phrase.
80 lie level"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
CHURCH SHOULD ADVERTISE
Or. Sickle Tells Seminary Students
That Newspaper Publicity Is
Constantly Needed.

The best way to attract people to
the church and to make the church
popular Is to use the columns of the
newspapers as an advertising medium,
declared Rev. Charles Sickle. super
intendent OF the Presbyterian depart
ment OF church and labor. at con.
ference at Mccormick seminary in
Chicago the other day.
The newspaper is by far the best
advertising medium for the church for
general publicity purposes" said Rev
Mr.. Sickle. 1T has the advantage Of
appearing every day and It is read by
practically every man and woman in
town.
Sometimes ministers and churches
complain about the inaccuracies of
the newspaper. but they rarely give
the reporters the slightest assistance
In getting the church story straight
The reporter is looked upon as an in
truder instead of a friend. There
should at least be courteous cooper
alton In furnishing news items of pub
lie interest.
The churches often imagine every
body In town knows where they are
located. This is not true, even in the
case where the church has been long
established. There is constant need
for publicity. The church is in exact
ly the same position as the solicitor
1t is up to the church to get new
business for the older members move
away. and sometimes they die.
Every church OF any Importance
should have an expert advertising
manager, who knows how to prepare
advertising material. 1t need not en-
ploy such man on full time, but he
should be consulted. just as we con-
suit other professional men who are
experts in their departments. Few
preachers know how to prepare mat
ter for the press or for the advertising
columns OF the newspaper.
TO conduct an effective advertising
campaign the church should set aside
an appropriation which must be used
for this purpose alone"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
READER AND MERCHANT
Both Derive Great Benefit Through
Advertising - Some Points TO
Write About.

The purpose OF Advertising is to
sell something. Before writing your
ads get this idea firmly fixed and
don't forget It while you are writing.
Don't try to make your ad a literary
gem; don't use your space for typo
graphical decorations; don't try to
tell the people everything you have in
your store in one ad.: don't use lot
OF shopworn technical terms that
may be plain enough to you but Greek
to the general public.
Use plain. everyday language.
which everybody can understand II
your article is one not In general use
make your ad. educational in its ma
ture. Tell them how the article IL
made or constructed and to what use
II can be put. II IT will save time. tell
the people how: II It will make labor
easier. tell them why; give them a
good description and then tell them
the price. II the price is less than
usual, be sure and tell them why the
reduction In price is made. No matter
how much information you may use
in your al, remember always the
main point: the purpose OF ADVERT
sing is to sell something
Don't try 10 advertise everything
you have In your store in one ad. It
Is better to advertise one article ef-
fectively than II is to advertise a doz-
en- ineffectively. And be sure that
what you are advertising is in season.
Change your copy so as to keep your
adj live and up-to-date. Advertising
space Is valuable. but you cannot get
better publicity, or make better in
vestment than the purchase of space
In wide-awake paper OF big circula-
ton and then using this space to the
very best advantage.
Advertise judiciously. You have the
goods that the people need. You
want to sell and they want to buy,
and the advertising columns of your
paper Is where you want to tell them
about your goods and they will read
your ad.. for they are anxious to know
where they can buy at the greatest
saving.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
IN ARkAN SAS.

The physician had taken his patiently
pulse and temperature. ala proceeded
TO ask tho usual questions.
t-er-seems," said he. regarding
The unfortunate with scientific inter
est. that the attacks of fever and the
chiils appear on alternate days. Do
YOU thinks II your opinion-that
they have. so to speak. decreased In
violence. II may use that wordT
The patient smiled feebly. Doc
said he. "on fever days my heads so
not ! can't think. and ON ague days
shake so ] can't hold an opinion
Lippincott's.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
wHof

She travels round inviting snubs
In cities not too fussy;
And even the Chicago Cubs
Decide her style In mussy.
Her age and youth are charmiess both.
Though both she boasts unduiy;
NIKE are art and nature loath
10 own she shows 'em truly.
rom scripture TO Boccaccio
The viewers memory pranceA
Nhile TO anatomy we I've
The verge OF all her ,Ancer-
NO knight had she. IL, Ugh I'll be bound
Her Johns fair fame grows larger.
Unlike the knights OF old. he found
HIS head upon a charger.
ms girl In one who has no home.
NO garb but draperies foarny;
Ferhaps you may prefer 'Saloms,"
Sut others say -Salomey."
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
Mahin MaxIms.

knowledge IL Power ~ you
don't keep TO yourself.
Common sense helps . lot.
Horse sense makes q team.
" 10 not how much you make
for yourself, but how much you
make Of yourself that counts.
Tho salesman and his Gus
toner are partners- Tho house
pays ono and the customer pays
the other. They should work
together.
Good material and workman
ship arc tho foundation Of sue
cess. Sales put up the side
walls. Collections form tho
roof, without which everyone
gets soaked the first time Il
storms.
White space has to have
brains In II to be worth tho
price you pay.
IL seems necessary that most
mon must be branded as fall
ures once or twice In their lives
simply to spur them on to real
success.
Ono 10 not safe at drawing
tho usual conclusions nowadays
when IL Is said Of a man that no
has been burning midnight oil
tho oil may have been In an
automobile.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
A COMING HOPE.

] Tho trouble with john" said
Johns younger brother TO their father
the other night. rs that he don't fight
for his rights He let's the boys at the
school abuse him and all he does is
feel bad. You bet. when they pick on
mo ] get them by the hair and bump
their heads against the fence"
1T is too bad"
He ought to fight for his rights.
oughtn't he. papa?"
Yes. II he doesn't fight for his
rights he won't have any rights.
'Worsent that. pap II he don't
hight for his rights he won't have any
hghts.-
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
Tho Artistic Temperament.

David Bispham was undergoing the
ministration OF the ships barber.
i 'opes." said the barber. that we
shall ave the pleasure OF earin' you
at the concert tonight"
No" explained the famous singer
I've had a long and exhaustive sea
son In America and within a few days
] am to open In London. ! have de
cided not to do anything on this voy-
age"
Its the same way with me" said
the barber. understandingly. When
I'm hashore I never looks at razor.
Success Magazine.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
Pthy Sayings Of Famous Men.

Pithy Sayings OF Famous Men.
Socrates-Xantippe. for goodness
Iake. hush
Napoieon--Hello. Central! Give
me Grouchy,
Brutus-Great Caesars ghost!
William the Conquerer-We have
come TO stay
Baron Neutrality-suspicious. truly.
Kepier-My stars!
Haman-Ill be hanged II I do,
Daniel Keep your mouths shut!
John Alden-O. Priscilla. this is so
sudden.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

England and especially London. {.
making great plans for the coronat,or
81 King George next spring n f. ov
pected that the gorgeous spectacle
Will sufpass anything Of the kind eve,
seen IN 'he British capital. and the
show VIII bring enormous crowds r.
rbe city Such affairs always mean q
magnificent display OF British powe,
and also big money for London mer
chants, hotel keepers and others 81
the zlld news "a received VIII glow
ang snliclpatioDs
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

The prevalence OF the bubonio
plague in the east has put American
health officers on their mettle. There
is no occasion for special alarm. for
medical skill is equal TO the emer
gency. says the Troy Times. The
fact that several cases have been dis
covered on incoming steamers and
that effective quarantine has prevent
ed further spread Of the ailment is
assurance that vigilance is maintain,
ed
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

Il has been judicially decided that
when a man gives girl a diamond
ing az an engagement token. the ring
belongs 70 her and she cannot be
made TO give il up n the engagement
is broken Soon poor mere man viii
be beginning TO count bis few remain
Ing rights and wonder when they arc
all taken from him n be can accom-
-plish anything with the dominant sex
by becoming in his ,Irn a militant
,Suffragette
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
Exchange Of Commitments.

Smith and Brown. running opposite
ways round n corner. struck each
other.
Oh says Smith, how you made
my head ring."
That's a sign IT'S hollow" saio
Brown
Didn't yours ring?" said Smith.
No" said Brown.
That's sign it's cracked. "-IdeaA
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

A girl in Vienna was recently fined
IS cents for scratching a mans nose
an the street with her hatpin. This is
the first poetic retribution which has
Overtaken the elongated feminine hat.
pin. and II is so because the enormity
of the offense was equaled only by tho
hugeness of the fine.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

Now that It has been demonstrated
that cattle can be herded with an
aeroplane, we may expect soon TO sea
the police handling crowds at parades
and other public celebrations in the
same manner. 1t will be an improve
ment over the pushing and hauling OF
the method in vogue at present
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

Madison Square garden, New York.
ls on sale at $3.5OO.O 900. Anybody
want nice little garden. centrally To-
Ttrd? Gardening is fine for the
WIVES. the doctors tell us.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

The general manager OF the Chica.
go telephone company says that the
question. What's the timer" is asked
OF his operators by Chicago subscri.
bers no fewer than $1,000 times a day.
There ought to be a good market in
Chicago for clocks and watches that
will keep time.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
Bossv

How bossy that man IS"
Yes. he used to be a conductor ON
pay-as-you-enter car and he got
that way from ordering people to
move up forward"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

1t Is said by a glove dealer that Chi
rago men have reason to be proud OF
their small hands. Since when have
small hands been source of mascu
line pride?
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
FIRE INSURANCE

Is the cheapest and best security >
man can buy. Il saves him from worry
perhaps from ruin and he family from
want. The rates are not very high
I VIII be pleased to give them to ana
one who will come IN snd talk the mar
'er over only safe companies repre-
Sented Z. T AcnouSal. Ceredo. "
We
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
Very Often
Now. two Is company.
or course.
Hut when the number reaches three
DivorCef


No" she said. 80 can't believe that
you are sincere"
Darling" he ferventIy replied
every word say to you comes
straight from my heart"
! wish could believe it-but no!
You have referred to my silken hair.
II is too much. got II from a China.
man who was giving up his queue"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
A Regular Occupation.

NO man can live in absolute idle
ness" said the ready-made philoso
pher.
That's right He'll be reasonably
busy some Of the time If he does no
more than tear the leaves of all the
calendars presented to him every
year.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

One OF New York's millionaires is
going to marry telephone girl be-
cause she was always polite TO him
on the wire. Why spoil a nice polite
telephone girl?
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

Pohtcian-Dont you think Judge
FiAem's decisions are tho straight
goods'
Reformsr- NJ, ] don't They're ON
he bias"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

A popular danseuse makes oath
that her entire property is worth only
$3.50. which may account for her eco
nomical use of stage dress.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
Had Other Thnnnhta

Her Dad-My dear child. another
dress? Don't you ever think of any
thing else?
The Child-Yes. of course. I should
like some new furs.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
Familiar.

i presume you we're much I'm.
pressed by the Orient. Mr.. Hotfoot7'
Wen. not as much as / expected
! had already seen most of IT in
musical comedies"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

A new golf rule reads like this: THE
shaft may be fixed at the heel or at
any other point in the head" Is this
golf language or what is IT?
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

The Singing sparks" invention OF
the German professor will have no in
nuence on the sentimental sparkling
songs of the american parlor.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

There is more money in being an
ex-king OF Portugal than in being an
ex-president of the United States, but
there is less excitement.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
There. Too.

Sorry' old man; hear your wife
has gone back to her father"
Yes, It's true"
And where are you living"
"Oh-eh-with my wife"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

1t is now possible to 20 around the
world I'm less than half the time It
took Jules Verne's hero TO make his
trip.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

A New York man who had lost his
memory was found with $4,000 in his
pockets. Probably discovered on a
witness staud at an investigation.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
The Present Style.

Don't you believe that all pubic
business should be conducted in the
calcium"
The dark lantern style of illumila
ton seems to be preferred"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

Hello! Here's Vienna exceeding the
100000 mark. Some OF those old
world towns are getting nearly as big
rs young American city.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

1t is said that st. Louis man kiss.
ed a girl $4,000 times in one month
Must have used a kissometer to keep
The count.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
sure
Suro.
I quite agree
With one who says.
When round n bee
Politeness pays.


CEstcmer-Now. Mr.. Plumber I
want you TO charge these registers IN
my new house
Plumber-Pardon me. cir, bat Ties,
are cash registers.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
His SpecIaItv

That bad actor we saw the Other
day is sick. and wants a doctor"
We'll, tell the butcher"
The butcheri"
Yes Doesn't he know how to cure
hams?"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

A man went mad IN n BARRIERS chair
In New York. Probably the barber
was talking winter baseball gossip.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

Possibly this world would be better
on II there were no pistols In II. At
least. there would be more people
here.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

Smoke costs Chicago 1880 900 .
year. not to mention the agony.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

Thieves in New York stole n wagon
load OF cheese. The police. we pre-
sumo. are on the scent
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

Advertising does not take the
place Of business talent or bust
ness management. Il simply
tc'ls what the business Is. how
il is managed, and what II has
TO ofer.-Herbert Kaufman.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

A Chicago woman takes taxicab
rides TO cure the blues. Not her hus.
bands. however.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

Customer failing down the stairs
In large store)-flelp! I've broken my
leg
Floor-WaIker-Cork legs second
hoor on the right
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

Batueships go to the scrap heap
almost as fast as pugilists do
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

The process OF dying poor is easily
achieved by nine men out OF ten.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
Almost Human.

our furnace seems IA knowing
As any weather clerk:
Just let the morn be frosty,
And II declines to work.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

Would you mind going home past
my house and telling my wife about
h?-
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05
4skinQ a Favor.

What the land needs Is an era OF
economy in the home"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-05

Eyes! Don't you agree with me?"
Certainly. but-er-"
The day book. [volume] (Chicago, Ill.) 1911-1917, 1911-11-02

ger posses sion OF the indianapolis
evidence before the trial actually
begins. District Attorney Fred
ericks considers much of it abso-
lutely necessary to the success of
his case, especially the bank
books and cancelled checks. They
show what Fredericks alleges is
an absolute connection between
the Mcnamara brothers and Nc
Manigal and all the explosions.
Fredericks denied today that he
planned to call McManigal before
the local federal grand jury, in or
der in getting the Indianapolis
evidence here. He said that such
action was not needed.
L, E. Miles, the next talesman
examined, was excused because of
deafness, but when Talesman ].
M. Huntley said he was dead, Dis
trict Attorney Fredericks spoke
in a very low voice and Huntley
heard him perfectly. Judge Bord-
well refused, therefore, to accept
Huntley's excuse.
Talesman John Chambers and
Orrin Hayes were both excused
because of their objections to cir
cumstantial evidence. A moment
after Hayes left the box, however,
Fredericks asked that he be re-
called, the court granting the re-
quest over the strenuous protests
Of counsel for the defense. Hayes
admitted opposition to unions,
barrow examined him, and final
ly said he was positive of Nc
Namara's guilt. The defense
him and Judge Bord-.
The day book. [volume] (Chicago, Ill.) 1911-1917, 1911-11-02
M'NAMARA JURY BOX TO.
BE FILLED THIS WEEK

Then Exercising of Peremptory.
Challenges Will Be Begun.
Defense Witnesses Say AL
legged Insane Talesman Is Per-
fectly Sane.
Los Angeles, Cal, Nov. 2.-In
the hope of ualifying talesman
Lorenzo Romans, challenged by
the state because it is alleged he
is insane, the defense in the Nc
Namara case today produced wit
nesses who declared the juror not
only perfectly sane, but one of the
shrewdest real estate dealers in
the city.
The defense hoped to impress
Judge Bordwell and get him to
set aside the states challenge,
thus compelling District Attor-
ney Frederieks to waste per-
emptory challenge. The defense
argued that Romans belief that
the fund appropriated by the state
for use in investigating the Times
explosion was corruption fund
and his prejudice against William
Mulholland, one of the states
expert witnesses, in no way dis
qualified him, as long as he swore
positively that he entertained no
opinion regarding the destruction
of the Times.
There are still three seats I'M
filled in the jury box and it is CON |
sidered certain that Judge Bord- |
we'll will finally excuse Romans. |
The proceedings are dragging
along slowly, but it is certain the |
The day book. [volume] (Chicago, Ill.) 1911-1917, 1911-11-02

Try cutting string beans across
diagonally with scissors. They
viii cook more quickly, SEQ ~
The Washington times., 1911-10-19

The only true French cooking in town.
lois e, near llth.