The Hattiesburg news. (Hattiesburg, Miss.) 1908-1917, 1911-06-23

A single bottle of Hyomei is put up I
in a carton and sold for so cents.
Guaranteed by The Owl Drug Store
to cure catarrh, Group, asthma, sore
throat and coughs and colds, or money
back.
the North, he makes it his particular .
business to force that man to believe I
in Mississippi. He soon convinces |
the stranger that Mississippi soil and |
climate have wonderful possibilities. /
He convinced me so thoroughly that |
| made very careful inquiry. My |
inquiry extended not only to the posi- |
bilities of the soil, but the possibilities |
of making other people believe, and |
bringing them to see it.
81 had come to Mississippi by no
means a believer in this part of the
country believe today that there Is
no section of the United States having
greater possibilities than this so-called
cut-over section. My faith and belief
is not founded upon my limited knowl-
edge of this country alone. have
been in all parts of the West and
Northwest and witnessed the develop
ment of those various sections during
the past twenty-five years. My OBJ
servation has been from the standpoint
of business manager, editor, publisher
and proprietor of metropolitan news
papers. 1t has been my business to
print what the people want to read.
The details and methods of develop
ment. and the results accomplished,
have come directly under my obser-
walton. I have been in the position of
assisting in letting the rest of the
world know what was being accom-
plished.
Problem to Solve.
"And, after all, the first problem to
solve is the best and most effective
method of letting the world know.
When we start to solve this problem,
let us begin by understanding how lit
tie the rest of the world really knows
about Mississippi and how little they
actually believe of what they are told.
| There are few special trains bringing
| farmers this way and the regular
trains could stand much larger crowds
I'VE have not yet interested the North
to the extent of starting immigration
this way.
Your home newspapers can do you
world of good in making your own
people earnest. ! would not in the
least detract from the excellent re-
suits accomplished by the local press
in any community. But it is up to
you, gentlemen, in seeking immigra-
ton, to reach beyond this. You must
do something to attract the attention
of the press of the whole country, and
by this I mean to include all maya
zines and newspapers. daily, weekly
and monthly. Then you will have in
terested the people who are going to
make your waste spaces blossom
1T is no unusual thing to pick up a
foreign publication containing attrac-
tive stories of the wonders of the
Western part of the United States
What is the result? Hardly a week
passes that your attention is not called
to the fact that five hundred or a
thousand farmers, or at least some
number of farmers worth while. have
arrived at the port of New York and
are going West. They have never
heard of the South, unless it has been
to pick up one of those libelous and
ancient maps of Mississippi, with large
red letters across the face indicating
marsh lands
"While the Government is today
spending millions of dollars in irrigat-
ing and Transforming the Western
desert into productive farms, and
thousands of printed pages have told
the world all about 1t. right here in
Mississippi We have three millions of
acres of cut-over lands which need no
expensive irrigation. but simply call
for mules and plows and men who are
willing to work. Our business is to
find and convince these men by tell.
ing them about it.
"You can't fool all the editors of all
the newspapers and all the magazines
all the time. They are the hardest
people in the world to fool because
they naturally suspect everybody. The
only way that you can get the pub
licity that you desire, and the publicity
that will help to bring the people tc
develop and populate your state to the
highest degree, is to create something
in your campaign of an actual news
value. In other words, you must d.
something that the people want t.
read about When the naonIa want =,