The Bridgeport evening farmer., 1911-02-08
THE WIssNER STORE.

The Wissner Piano Store located at Broad and State streets has long since become a part of BrtdgepoIts com mercial development. Iris we'll years ago and each year their sales have increased, which is pretty good evidence that Wissner Pianos are not only popular but reliable.
 MT. Otto Wissner is perhaps the only piano manufacturer in America to-day who has built up an enormous business throughout the country without the aid of outside capital. He started in business in Brooklyn, N. Y., over 40 years ago, on an exceed ingly small scale, and through his in- domitable will power. and indefati- gable energy he has been able to de- velop his business until to-day ne may be counted among the largest manufacturers of strictly high grade pianos of the present time. His re- tail warerooms are located in New ark, N. J., Jersey City, Brooklyn, N. r., New York City and Bridgeport, besides having established agencies in all the larger cities in the United States and Europe.
 MT. Wissner is a man of wonderful vitality, and keeps in touch with ev- cry branch of the business built up through his marvellous generalship. The factories are perhaps among the largest of their kind in the coun- try and are located in Brooklyn, N. Y
 MT. I. A. MacConnell is the man. ager of the local store and it is through his management that the business has developed so rapidly during the past few years in this city. MT. MacConnell has applied the gen. eral policy of expansion of the house by opening recently another branch store in Ansonia, Conn.,, where he re- ports 8 very satisfactory business. Wissner Pianos have genuine artis- tic merit. The fact that they have been heralded broadcast by many of the worlds great artists as embody- ing those virtues which most nearly approaches their ideals, that they have enthusiastically endorsed them in public commendation as we'll as in private practice, substantiates the claims made by this house that Wiss- ] ner Pianos are absolutely incompar- able for thoroughness of construction, tonal qualities and intrinsic value.
 It is doubtful whether there is any thing which comes within the range of mechanical or scientific productive ness that requires more painstaking labor, more untiring energy and stu diOus application than the science of tone development as elucidated by the highest type of modern pianoforte. To make the cold and pulseIess as- semblage speak to us in tones of en- dearment, sympathy and exaltation. ! to draw from the inanimate wood and | metal voice almost human in it's 1 pathos, merits a degree of distinction | hardly second to those other wonder
 full products of mans intellect and genius that take so prominent a part
 in our social and industrial econo. | mics.
 The high plane to which piano l construction has been brought in re- cent years constitutes an important | epoch in artistic progress, and with | this epoch the name Wissner is indis- | soiubly associated. The highest ideals | in tone production, architectural ! beauty and constructive art are typi- | fled in the various styles of Wissner
 Pianos.
 For several years after the intro | duction of the Upright piano to take | the place of old-time square, artistic development was so slow that many | were led to doubt the success and per- manency of the new form, and pre- | dicted an ultimate return to the tra- | ditionat square True, economy of space had been accomplished. beauty ! of exterior and outline was enhanced. | but any improvement in musical l quality had been very slow. At this | iuncture many opportunities present. l ed themselves to the skillful and en-
 terprising manufacturer-the man | with ideas and progressive tenden- l cies.
 There was soon to dawn new era ! in pianoforte construction. The
 founder of the Wissner house saw be-
 fore him d most productive field 1 He had long nurtured an idea that
 was soon to be put into active living l issues.
 He believed that the principles of l Grand Piano Construction could he 1 applied to the upright piano, thereby | securing greater tone-breadth and re- | producing in an astonishing degree I the beautiful tone qualities of the | grand piano.
 | His unlimited experience, his fund 1 of knowledge gained by years of we'll directed endeavor and scientific re- search, qualified him for the arduous l task.
 l After many years of exhaustive