Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1911-01-20

from men and women as to the means by
which they recovered health as of tire
mendous value to those in search OF 1t.
Our business has been conducted from the
very first day upon lines of strict integ-
rity and we never yet have published a
false testimonial of human experience.
Many of these letters covered numerous
sheets; some, if printed, would spread
over half a page of newspaper. 1t we
would attempt to print one such letter IN
every one of the thousands of papers and
magazines we use, the cost for printing
sands Of dollars.
We boil down these letters exactly as
a newspaper writer boils his news,-stick-
ing sacredly to the important facts and
eliminating details about the family and
other unimportant matters. This work
of boiling down, or editing, is done
honestly, and with a full knowledge of
our responsibility, but notice the art
of the ''twister" in the way he presents
to his readers this matter of testimonials.
Distortion No. q. This is a bad one.
Tt reads as follows: ''The only famous
physician whose name was signed to a
testimonial was produced in Court by
Golfers and turned out to be poor old
brokendown homeopath. who is now work
ing in a printing establishment. He re-
ceived ten dollars $4,000 for writing his
testimonial"
We will wager ten thousand dollars
($1O,000O0) with any investigator that we
have, subject to inspection of any fair
committee upwards of three hundred
5000 communications from physicians,
many of them expressing the highest COM
mendation of our products, but these will
not now or ever be turned over to the
publisher for his use.
Notice the statement in this charge:
f'The only famous physician whose name
was signed to Postum testimonial, etc.
The truth is, this DR.. Underwood was
one of great many physicians who have
not only written commendatory words
about the value of our foods, but every
now and then some physician writes an
article on coffee or on food and sends 1T
to us with a suggestion of compensation
for his time and medical knowledge:
Previous to the time when we employed
physicians in our own business, we oc-
casionally EMPLOYED a doctor to write
an article on coffee, always insisting that
the article be an honest expression of his
opinion and research.
The ''Weekly'' hunted up this physician.
a ana It te's says ne b sr had him
brought to Court to be exposed before a
jury as the "onlv physician that had ever
endorsed Grape-Nuts." but much to the
chagrin of the FWeekly," when our attor-
news asked him if the article he. wrote
about coffee was true he replied, Eyes"
Statement No. reads: "The health
officers of Mich, Maine, Penn, New
Hamp., and other states in their official
bulletins have for years been denounclng
as preposterous and fraudulent the claims
made by the Postum Cereal Company.
We do not recall any criticism except
from Mich, Penn, Maine and S. Dakota.
The average reader might think that
the opinions expressed by the State OH
Gals are always correct, but that con-
clusion is not borne out by facts.
AS an illustration: About thirteen years
ago the Dairy and Food Commission OF
Michigan for some personal reason printed
a severe criticism on us for making Pos.
tum of Barley (according to his otfielai
chemist7 at market price and selling too
high. He was shown there was never
grain of barley used in Postum. His re-
port was false and misleading. The gov
ernor dismissed him.
We believe that most of the state