davidaulloa/AmericanStories huggingface dataset:
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24

1 don't recall now the seven
principles I used in the previous
story, but there are so MANY
multiples of seven principles
that can be applied to advertis-
ing that I suggest the following
seven principles for today's
story:
1. Don't strike a FALSE
note. ALWAYS TELL THE
TRUTH.
2. Keep on practicing, i. e..
NEVER STOP ADVERTISING.
3. Have your song to the pub
lie written in a pleasing manner.
Don't put thunder and lightning
into it. Let it be sunshine most
of the time and rain only when
it is necessary.
a. Let the notes you strike
come from WELL-TUNED
instruments BUSINESS that
is always kept IN PERFECT
ORDER, that gives good service,
that sells only RELIABLE AR
lTICLES.
5. DON'T BE AFRAID TO
KEEP ON REPEATING a pop
ular song-not too often, but
OFTEN ENOUGH TO RETAIN
THE PUBLIC'S INTEREST in
some particular and popular
lines of merchandise you carry.
Nobody ever tires of Home,
Sweet Home" Make your Gus
toners feel at home in your
store.
6. Keep up, pretty generally,
the variety of your advertising.
MAKE 1T NEWS. Make people
like to read it. Make them de-
pend on you for their needs. En-
Itertain them.
z. Don't ever sing about bar
gains that are not bargains
don't give too much vaudeville
in the shape of SPECIAL
SALES-don't spring on your
readers that old SHOP-WORN,
IWHEEZY SONG about the
manufacturer who needs money
and you gave it to him out Of
pure philanthropy just to help
your customers. Don't give a
lcheap performance-give your
customers concert every day
that they will remember and
appreciate and that they viii
like to hear again.
I (To be continued.)
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
CROP FAILS; ASSESSMENT CUT.
Farmers May Not Be Taxed on Pota-
toes They Lose.

Leavenworth, Kan, June 24.-On
account of the failure of the potato
crop, McCown Hunt, county assessor,
will make an effort to have the assess
ment of seed potatoes reduced in one
township. He has written to the state
tax commission to ascertain whether
any action can be taken.
In Sherman township $3.50 bushels
of seed potatoes were listed for tax
alton while only 265 bushels are tax
able in the rest of the county. All
the potatoes assessed in Sherman
township were planted after the as
sessment, and now, it appears, the
farmers will lose their crop. Many
farmers borrowed money from banks
here. according to Mr.. Hunt, to pur-
chase northern seed potatoes and they
not only will lose their crops but also
they will have to pay their notes.
There were 5.545 bushels of pota-
toes in the entire country at the time
the assessment was made, according to
the assessors records. In Sherman
township, outside the city of Linwood,
there were 4,780 bushels.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
rATL EDITORIAL ASSOCIATION
Kansans Interested Should Write Sher-
idan PIOughe.

Hutchinson, Kan, June 24.-The
26th annual meeting of the National
Editorial association will be held in
Detroit, Mich, July 1920. One of
the greatest programs possible to at
range has been planned and a num-
Der of questions of the highest i'm
portance to publishers will be dis
cussed.
After the meeting the association
will take a trip down the ST. Law
renee river to Quebec. Newspaper
men will be given an opportunity to
see Canada at its best; see her peo-
pie; see her products and be better
able to form an opinion as to the
great question before the American
people today-the question as to the
desirability of reciprocity in trade lines
with Canada. The trip will not be an
expensive one. There are places for
other newspaper men and their friends
than the delegates selected by the
State Editorial convention.
Those who desire to make the trip
with the delegates should write to the
member of the executive cimmittee
from Kansas, Sheridan P1oughe,
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
RAILWAY NOTES.

The latest innovation in passenger
travel is che use Of compressed air
whisked brooms by Pullman porters, to
prevent the raising of dust. when they
manipulate the passenger for a tip.
Economy and efficiency in railway
administration and operation are just
now engaging the attention of railway
officials to an extent heretofore I'M
known in the history Of railways in the
United States.
Grading on the Santa Fe cutoff be-
tween Lubbock and Texico, Texas, has
been completed. The last lap in the
cutoff between Coleman, Texas, and
Lubbock. in the same cutoff, is COM
pleted but until the remaining few
miles between Lubbock and Texico
have been Joined by rail, the trains
will pass through Canyon City on their
way from the gulf to the main line OF
the Santa Fe.
For the week ending June 10 the
Santa F'e car loading report on system
rails showed 1851 cars, as compared
with 1901 cars for the same week
in 1910, an increase Of L526 cars. and
2.5O9 greater than in the week of 1909.
OF cars received from foreign con-
nections there was SAG excess over last
year and $50 more than the same week
of 1909.
Fifty per cent Of the business deliv-
cred to the Union Pacific at Kansas
City for the Northwest and Pacific
COAST anu 10 per CCilL u TIE DuS1nSSS
delivered to the same road at the
Omaha gateway pass through Denver,
according to the statement made by
r. s. Ruble, assistant general passen-
ger agent for the Union Pacific.
Thirty-one years in the service OF
the passenger department Of the Union
Pacific cdilroad were celebrated at
Kansas City by Jacob Vance, the depot
passenger agent of that road. Vance
is the oldest-probably the total Of al
the years Of service Of all the other
passenger agents at the depot would
net equal his-and, besides, one is told
he draws the largest salary Of any Of
them.
It has been announced officially that
the Baltimore & Ohio railroad has al
last decided to break away from it:
observance OF the West Virginia two
cent passenger rate law. Beginning
July /, the B. & 0. will charge a uni
form rate of three cents a mile on It's
lines in West Virginia
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
COWBOYS WAKE 'EM UP.
Many Years Ago Cove County Had
Large Population.

Grainfield, Kan, June 24.-The
Union Pacific railway was completed
through Cove county in 1879, and Buff
falo Park was the only town in the
county and supply point of Texas cat
tie drivers on their way north to Ne
braska and Wyoming. Roundtop
Mound was an object point on the trail
and could be seen for Is miles from
the south. Buffalo Park was controll-
ed by clique of townsite owners and
the railroad company laid out the
townsite of Grainfield and used every
effort to build up the town and cattle
men made Grainfeld their headQuar-
ters for the Smoky Hill cattle pool and
controlled the country for miles
boys made the most stirring times in
all the history of Grainfeld. and in
1885 started a riot by shooting up the
Occidental hotel when refused admis-
sion.
The population was as great at that
time as any time since up to five years
ago. since which time it has been
steadily increasing.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
MERCHANT SAVES STORE.
Carries Blazing Gasoline Stove From
Room-FIesh Drops OF.

Maceyville, Kan, June 24-The
plucky and prompt action of Chester
Nelson, one Of the proprietors Of a local
store. was all that saved the building
and its contents from the flames this
morning. The Nelson's live in the rear
of the store building and this morning
when Mrs. Nelson lighted the gasoline
stove the flames shot to the ceiling and
ignited the building. Mr.. Nelson grab
bed the flaming stove and carried it
out it out into the yard but in doing so
his hands and arms were badly burned.
The flesh on the right hand was so
badly burned that 1t will corrode and
drop off.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
TO COMBINE ASSOCIATIONS.
Plan to Bring All Under One Roof in
Chicago.

Chicago, June PA plan to com
bine the headquarters Of all the lead
ing railway associations under one roof
is being worked out by special COM
mittee appointed a short time ago ana
it is expected that definite action on
the scheme will be taken within short
time. At present the Offices Of the
various organizations are located IN
different buildings in the downtown
district of Chicago. and high rentals
are paid by many of them. BY means
Of this Capitalization scheme, it is
pointed out. associations representing
more than 100 railroads operating IN all
parts Of the United States, can be
brought together. It is further argued
that the Interchange of business among
the associations viii be greatly facili-
tated as a result Of the get together
idea.
If the plan Is carried to a successful
conclusion, it is expected that the fol-
Loving organizations will occupy the
new headquarters: Central Freight as
sociation, Central Passenger associa-
tion, Chicago and Ohio river committee.
Chicago Freight committee, Illinois
Freight committee. Mississippi Valley
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
FOR UNCLE SAM LECTURERS.
Frisco and Missouri Pacific VIII Fur
Their Reclamation Work.

Kansas City, Mo. June 24.-B. L.
Winchell. president of the Frisco sys-
tenn, and B. F. Bush, president Of the
Missouri Pacific. have asked Secretary
Of the Interior Fisher to allow govern
ment officers and lecturers to make a
tour of Arkansas, Louisiana and other
states Of the southwest in the interest
of reclamation of lands. B. F. Yoakum.
chairman of the Frisco board, for sew
eral years has worked for the reclama-
ton Of the water lands of the MISSISSIPPI
pi valley south, and it is now desired
to have the government take hand
in operating a special train over the
Frisco and Missouri Pacific.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
DRoUTH MAY FLOOD MARKET.
Greenwood StOcIxmen May Have to
Ship Cattle Soon.

Eureka, Kan. June 24.-Greenwood
county cattlemen are in a gamble with
the sky. If it rains within the next
week they may be able to hold their
cattle until seasonably fat. but should
the dry weather conditions continue
much longer it will be necessary to ship
thousands of head of cattle, half fat,
to market.
The grass in the pastures is getting
short and the question Of stock water
is adding to the perplexities Of the sit
uation. In the west part of the coun-
ty there is still some water in the ponds
and those who have springs or creeks
in their pastures have not suffered It
is no small task to haul water for a
hundred head of steers during the hot
weather, and in addition to the work
the stockmen say the cattle do not
thrive as well when compelled to drink
from a tank at a certain time each
dav as they do when there is plenty of
water in the pasture and they can get
it whenever they like.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24

QUEEN GRAY HAIR hEsTORER, a
liquid preparation that makes any desired
shade from the one package, leaving the
hair soft and fluffy, and making a last
Ing color that is not sticky and does not
rub OF.
The Queen Gray Hair Restorer is in
Simultaneous In its effect and requires but
one application to restore the natural
color Of your hair
The best hairdressers use it and sell il
to their patrons
It is In two Sizes soc and 800, and can
be obtained from T. V Campbell z0s
Kansas avenue. or in the toilet depart
msnt OF the leading drug and department
stores throughout the cra1ntrz-
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24

began to give testimony.
The hearing, as far as passenger
rates are concerned, is in reality fight
against the StraEg lines policy Of
charging more for trips when cash
fares are paid than when tickets are
purchased
In one instance, it was complained
the fare is greater for through trip
between two given points than it is by
stopping at an intervening point and
boarding a car following. Residents of
Merriam road asserted that they are
charged Is cents to ride to the state
line and that they can ride to South
Ridge for cents and continue the
trip to the state line on the following
car fer another nickel.
Unfair rates for shipment Of milk
were complained of.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
BEGINS FIVE YEAR TERM.
Former Postal Employee Convicted of
Stealing 400.

Leavenworth, Kan, June PA form
er employee of the Chicago postoffice
was brought to the federal prison here
and began serving a sentence of five
years for embezzlement. HIS name IS
John ]. DAILY. He formerly held one Of
the most important positions in the
postoffice of Chicago. He was in charge
of the stamped envelope department
there.
When IS. 400 worth of stamped en-
velopes were missing one day, he was
blamed. He was convicted and SEN
fenced to serve five years in the peni-
Tertiary on the charge of embezzling
government property.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
1000 MEN WILL BUILD ROADS.
Cutoff From Lyndon to Topeka Road
May Be Completed.

Ottawa, Kan, June 24.-1n one day.
July IL, 1000 men in Franklin. Usage
and Coffey counties, will make IS miles
of good road between this city and
Lebo. It is announced that the route
of the new road will be over the Santa
Fe trail cutoff. The cutoff is the
branch of the new Santa F'e trail which
leaves the trail at ottawa and joins
it again at I1ebo.
on the same day. If the plans out
lined are executed, q road from the
cutoff will be built to Lyndon, six miles
north, to a main road running to To-
peka-
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
CLEAR THEATER MANAGER.
Jury Again Expresses Disapproval of
Blue Sunday Laws.

Leavenworth, Kan, June 24.-Al-
though Carl Mensing. proprietor of
fonr motion picture theaters here, at
his trial in the city court admitted vio-
lating the Sunday labor law, with sew
eral Of his employees, the jury, COM
posed of business men, Immediately re-
turned a verdict Of not guilty The
trial lasted Is minutes.
Paul Wilson, one of the jurors, speak
ing Of the verdict, said:
1--WE consider the modern theater a
necessity and a charity, and, as both
are exempted in the law, we were duty
bound to acquit the defendant"
County Attorney Bond said: IT am
not disappointed"
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
THIS FARMER FIGHTS DRoUTH
Hills Up Corn With Tree Fork-Crop
Condition Fine

Ottawa, Kan, June 24.-WiIliam Rob-
erts of Princeton, while blowing his
corn the second time this year, formed
the conclusion that tie summer of 1911
would be very dry and hot, so he left
off blowing and instituted an original
furrowing continuance. He hitta he'd a
tandem team to an 8-inch tree fork,
furrowing out between the corn rows
and killing up the corn to an unusual
depth The corn is deep rooted and in
fine condition
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
CHARGED GRAFT; IS ARRESTED
Commissioners Charge Contractor
With Criminal Libel.

Kansas City, June A.-W. K. Palmer,
a, contractor of this city, who a week
ago made an affidavit involving three
of the commissioners of Kansas City,
Kan, in bribery charges, has surren-
dered to the sheriff of Wyandotte coun-
ty, following the issuance OF a warrant
charging him with criminally hbeling
the three commissioners.
The commissioners who procured the
war rants are Henry E. Dean, Otto An
derson and James A. Gable. Palmer
was released on $500 bond
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24

To opa man or woman in each locality
vii he given. free, a proof treatment OF
DIT, Low s. Tins wonderful Chinese Roots'
Perks and Herbs. This proof treatment
which is offered without one cent OF cost,
has been used in China for over Tour
tbousand years and has cured more men
ana women than any known treatment
- in existence. To prove what this
,-,ov5erfr1 treatment will do DR.. I'm IS
offering a free treatment so tnat the
skepticaI may see and the doubters De
'o a cured patient is doctors best ad-
vertisement -. ..,.~,a,,+s
Won have tried; no matter how many
other doctors have failed, Dr. lin stands
Teadv 10 prove to you at his own eX-
1enes that his remedies will do the work
81 down NOW and write DR.. Low ). Iln'
99e TVest-News Building, Denver Colo
RADIO telling him in your own words Just
now Won feel and from what you suIer
most. He viii then send you treatment
nreDared to meet the requirements or
vour case, and which viii convince you
mat YOU are not in the incuranle state,
but can and will be cured This treat
rnent will be sent to you in plain wrap
per with the postage paid.
Don't put the matter Off until tomorrow
lust because there isn't paper or pencil
hand. Look one up NOW and write I'M
rnediateIy. This is YOUR opportunity to
get well. Don't waste 1t.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
BOYS FINED FOR MASKING.
Said Things They Should Not Have
Said to Strange Girls.

Burlington, Kan, June 24-For the
first time in the history of Burlington
some young men have been arrested for
MASKING and Police Judge Rapier
gave each a fine of 81 and costs,
amounting to So in all. One of the
boys talked a little sassy to the court
and was given an additional S. to pay.
1t is not believed that the boys were
vicious or that they meant any harm,
but they said things they should not
have said to girls they did not know.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
FIRE DESTROYS ICE PLANT.
j. C. Hopper Principal Loser in $4,000
Blaze.

Ness City, KAN June 24.-Fire FRI
day destroyed a building here which
housed the electric light and ice plant
and large mill. The building was one
of the largest in. western Kansas and
the loss is estimated at 100000.
J. G. Hopper was the principal owner
of the property
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
Rats Are Dangerous
Destroy $50. 600. 900 Property and
Cause Serious Epidemlcs

A worldwide crusade has bean
started against the rat. as the worst
destroyer OF property ($56, Oo0. 900
yearly and serious menace to health,
carrying the germs OF bubonic plague
and other diseases.
If there are rats or mice on your
premises, extermtnate them with
Stearns Electric Rat and Roach
Paste, the most reliable and easiest to
use Of all exterminators- Guaranteed
successful or money back
Sold at all druggists. Be sure to get the
genuine; CSC and S1-00- Stearns' Electric
Past Company, Chicago, III.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
MO- P. BUYS A COOP FEEDER.
BoonviIle, st. Louis & Southern Line
Is Purchased.

deals involving 1890, 900, were consum-
mated here. The Missouri Pacific pur-
chased the BoonviI1e, st. Louis & South
err railroad, which it has operated IN
der a 95 year lease. The road extends
from Versailles to Roonville. a distance
of A miles.
The Missouri, Kansas & Texas pur-
chased what are known as the rail-
road properties Of J. A. Kemp of Wich-
tia Falls. Tex. These roads are the
Wichita Falls & Northwestern, the
Wichita Falls & Northwestern rail-
road Of Texas and the Wichita Falls
& Southern.
The roads operate in Texas and Ok
1ahoma.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
LADIES CAN WEAR SHOES

one size smaller after using Aliens Foot
Ease, the antisepbc powder for the feet
1t makes tight or new shoes feel easy;
gives instant relief to corns and bunions.
It's the greatest comfort discovery Of the
age. Relieves swollen feet, blisters, cal
lOus and sore spots. It is a certain relief
for sweating, tired. tender, aching feet.
Always use it to Break in New shoes.
Sold everywhere, 25c. Don't accept any
substitute. For FREE trial package, ad-
dress Allen S. Olmsteads LIE Roy, n. Y.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24

Hutchinson who has charge Of the ar
rangements for the state. It is a good
opportunity to go east; one Of the fin
est trips possible to arrange; Niagara
rails, the Thousand Islands, quaint old
quebec. Those desiring to go should
address as above at once.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
KANsANs CHARGE UNFAIR RATES
StranG Line Has Some Peculiar Rules,
Farmers AlIege.

Olathe. Kan, June 24-CompIaints of
unfair passenger and freight rates
charged by the Strang electric line are
being heard here by the Kansas utili-
ties commission, Of which George
Plumb is chairman and John T. White
and Frank J. Ryan are members.
Scores Of farmers and residents OF
the districts between Kansas City and
Olathe were present when the hearing
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
No More Gray Hair
Easy to Restore Natural Color
of Your Hair by Simple

Science has just
been finding out
some Of the most
amazing things
about the hair
discoveries that
overturn many
Old ideas.
For instance.
with q newly dis
covered harmless
product, the nat
ural color is re-
] stored by a sim
pie treatment that
can be applied by
anyone in a short
time. This scien-
tific treatment
Is embodied in the
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
WOMAN AVIATOR COMING.

New York City. June 24.=Much in
terest has been aroused in aviation cir
eles by the announcement that Mile
Dutrieu, the French woman flying ma
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
Transcontinental

Freight bureau. Transcontinental Pas
seoger association, Western Classical
ton committee, Western Passenger as
ISOLATION, Western Railway Inspection
bureau, Western Railway Weighing as
ISOLATION and Western Trunk Line COM
mittee.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-06-24
ADVERTISING TALKS.

, Continued from Page one.s
The Harrison times., 1911-11-18
Free Ii 1t Fails,
Your Money Back II You are not Satisfied
with the Medicine We Recommend

We are so positive that our remedy
win permautly relieve constipation,
no matter how chronic it NAV be, that
we offer to furnish the medicine at our
exp, nse should 1t fail to produce salts
I factory results,
II is worse than useless 20 attempt
to cure constipation with cdthdrtic
drugs, LaSalives or cathartics do
much harm They cause reaction,
urlatG, and weaken the bowels and
teud TO make constipation more chron'
ic besides, their use becomes a habit
that Is dangerous,
Constipation IL caused by weakness
Of the nerves and muscles Of the large
intestine OF descending colon, 10 ex-
pee. permanent relief you must there.
fore tone up and strengthen these or.
gaua and restore them to herlthier ac.
tivily,
We want you to try ReXal Orderlies
on our recommendation They are
exceedingly pleasant to take, being
eaten like candy, and are ideal for
children, delicate persons, and old
folks, as well as for the robust They
act drectlp on the nerves and muscles
Of the bowels, They apparently have
a neutral action on other associate
organs or glands. They do not purge,
cause excessive looseness, nor create
any Inconvenience whatever, They
may be taken at any time, day or
night They will positively aelieve
chronic or habitual constipation, II
not of surgical variety, aud the my.
raids Of associate or dependent chronic
ailments, II taken with regularity for
Il reasonable length of time, II tab
let's, 10 ctsi 80 tablets, 2S cts; 80 tablets
so cts sold ia Rochester only at our
store-The ReSoll Store, The b. NJ
Hyde Drug Co, '
The Harrison times., 1911-11-18
Identified.

Identified.
A Baltimore minister now declares
that Atlaa, who held up the world,
was a woman and not q man, No
-. 9 s,illiner = Detroit Free Press,
The Harrison times., 1911-11-18

Tho next day looked again But
eithor u thing was too expensive or
would have money left Il ID remark
able how few things there are IN the
world YOU can buy for S26,6O, no
more, no less
And then ! saw H. II was In de-
pirtmont store, and marked down
from $50 TO S26,60l There IL was, TO
u cent A great, big glttorlng, mag
nlhcent Punch Bowl Nobody had
thought OF that
hut, to make sure, sent the sales
ticket with II and told the plaltg they
could exchange the punch bowl, II
they wished, for something they liked
better
And what do YOU suppose those
plat,s dld1