Forest City press. (Forest City, Potter County, D.T. [S.D.]) 1883-19??, 1911-11-09
Fcom the Sioux City Tribune.
Electric Signs.

New York. Oct. 2S.-It is but little
more than Ave years since l first came
to New York. In that brief space many
changes have taken place in the city.
The electric signs on the chief thor
oughfares were very numerous, large
and elaborate then, ] thought: but
since. great strides have been made
towards the perfecting OF this method
OF advertising.
There is an electric clock II foun-
tain on Broadway advertising a famous
table water. The clock. which is al
most entirely composed of little BULBS
tells the time correctly. On both sides
of it's face are animal heads out OF
whose mouths there flow continuous
streams OF water.
l call to mind another sign using
electric water, though this Is water of
another sort. Here we see q young lady
Under an umbrella-and a shower. The
wind is blowing briskly. for the girls
skirts are tapping forth and back. This
moving picture In electricity commends
u well-known petticoat.
Then there are two stalwart men. in
union suits (electric!). who are en-
gagged in a boxing match. Their arms
swing back and forth and their blows
are planted with unerring regularity.
II is only a friendly encounter. OF course
carried on to show us the remarkable
fexibility of a certain brand of UNDER
wear.
Still another of these lively adver-
tiScmentS. shows two full siphon bottles
and two empty tu,nblers. You see the
liquor leaving the bottles and entering
the glasses. This operation is So life
like that it almost makes the spectator
dry in the mouth. Consequently. 1t Is
a most effective advertisement.
But one more. This shows Il kitten
playing with a spool of silk thread. The
spool is revolving at the touch of the
kittens paws. The thread entwines
itself about it's body. and now and
again its tail twirls in glee at the SEN
sation. The interchangeable little animal
keeps up this amending nightly per-
fornlance in order to let the world
know that Blank silk thread is the
best.
All this seems rather trivial and tame
III the recounting, j am aware: to be
enjoyed, h electric signs of Broadway
must naturally be seen. merely wish
to assure you that they arc really u
SHOW In themselvcs--and to make
you look forward to tho night when you
are to experience thc delight of their
luminous presence. What II marvellous
magician u Edison is.
About Columbia.
I shall not go into detail about CO.
lumbia university. 1t would consume
too much space. for one thing; and for
another, it would very probably bore
you, which means that l would be guilty
of the objectionable sin of journalism.
Gin these articles. the more serious,
~leisurely peruser is asked to bear in
mind. I am constrained always to adj
dress myself. first of all. to the average
reader.) But l shall set down n few
bald statements. which I think ought
to have an interest for almost any
one.
The total number OF students regis
tered at Columbia his fall is 7.46S, and
at h beginning OF the second semester
1t Is expected hat the enrolment will
reach 5000. This puts Columbia. nu-
merically. at the head of the list of the
universities OF the world. Last year
the University of Berlin was first. Pro-
fessors and instructors arc employed
by Columbia to the number of nearly
The university occupies 81 buildings.
n it's grounds Gin the heart of Man
haitian Island. remembcr) cover 81
acres. The library contains about 49,
600 volumes, exclusive of thousands OF
unbound pamphlets and dissertations.
I remember a western chap telling
me some four years ago. when l was
q student, In Columbia. that the univer-
sity would surely never amount to
much since it had eliminated football
from It's curriculum. l am not. now
speaking either for or against varsity
football (having in irresponsible kid
| hnNAV h1nn1tlv nnDaOad in tho crork