The Richmond Virginian. (Richmond, Va.) 1910-1920, 1911-03-17
HUNDREDS FAVOR
MORNING VIRCINIAN
Readers and Friends of This Paper Pledge Themselves to
Subscribe to the Morning Richmond Virgnian--
More Replies Wanted--Demand General
Throughout the State

Shall The Richmond Vtrginian en-
ter the morning field?
In response to this question, sub
mitted to the readers OF The Viz
ginian by the management with a view
to sounding sentiment and ascertain
ing how general was the demand for
morning edition. the hundreds of
affirmative replies have been receiv-
ed. From all quarters of the State,
vast majorit yfrom Richmond. have
come letters, postal cards and tele-
phone messages from persons who
are readers and those who are not.
as well, urging the promoters of this
paper to enter the morning field at
he earliest possible moment" The
outlook IL encouraging.
Typical Replies
II have always thought, In
order to exert the influence I'm the
States that 1t should, the Vir-
gfniaD ought TO be morning
paper"
by all means have q morning
Issue and You can continue me as
subscriber as long as you de-
liver the goods as Mt present"
II asn very glad you are think
ing OF issuing q morning paper.
Please enter my name as a SUBJ
scriber. as l do not wish TO miss
single copy of your valuable
paper"
This Is the best idea The Vir-
ginian management ever had"
These are typical responses to the
question, Shall The Richmond Vir-
ginian enter the morning field? The
replies are filled with compliments for
rhe Virginian as now published, some
enviable comparisons are made in its
favor. and the management is request
I'd to publish the morning edition as
soon as possible because the people
of the State need Ii.
The management of The Virginian
mas been highly gratihed and en-
couraged by the responses, but the
promoters want more responders. Sem
timent In favor Of the morning Tir
sinian Is general and strong. The
management wishes the friends and
leaders of The yirginian to respond
in greater numbers before definite
announcement is made by The Vir-
ginian as to whether or not it will
enter the morning field.
Business Sense.
In reserving Its decision until a
greater number of persons signify
their willingness to support the morn
ing virginian. the promoters are exer-
Using ordinary business judgment and
sense The Richmond virginian as
an afternoon paper is getting along
handsomely. Hhe outlook for the
paper in the afternoon field is most en-
eouraging and optimistic.
The Qpestion, Shall the Richmond
v4rginian Issue a morning edition 2"
was submitted to the readers and
friends of this paper last Saturday in
response to continued requests from
all over the State that a morning pa
per be printed. The number of these
requests was so large that the man
agement decided TO ascertain whether
the sentiment was sufficiently strong
to warrant the additional expendf-
lures which a morning paper would
mean The opinion of each and every
reader and friend of the Virginian is
solicited on this question, and they
are requested to fill out the blank cou-
pom on this page and make known
their desire for a morning paper, ana
their pledge to support 1t. No good
business man would start an estao-
ishment unless he was reasonable Ger
tain Of support. and that is just the
situation with respect to the propos-
ed morning edition