The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-08-23
TO ADVERTISE SUMTER.
Shall Sumter BE one OF Several Cities
in South Carolina to Advertise Her
Story and that of The State of
South Carolina to The Country by
Means of Moving Pictures.

Secretary McKeand has written to
the Sumter Chamber of Commerce,
requesting immediate action on his
plan Of advertising this State and the
cities taking part in the movement.
This advertising is to be done by
means Of moving pictures. A def
mite decision must be given before
the 23rd of August. The railroads
offer to cooperate in the movement.
1t is expected that at least fifteen
cities will join. 1t is now up to the
business men Of Sumter for definite
action.
Unquestionably the plan proposed by
Mr.. McKeand will advertise the ad-
vantages and resources of this Safe
md Of the cities cooperating there
in as never before.
The pictures will show the resources
and business establishments of each
city. including streets, churches,
homes, schools, prosperous farms
and crops, and generally such pictures
as will advertise the special opportu-
mites offered in each community. Mr..
McKeand proposes to exhibit these
pictures throughout the country, es-
pecially in the north. in large cites,
at county fairs and at large conven-
tions. A lecturer will accompany the
machines and explain each picture as
it is shown.
In order to secure the best results
from these advertisements it will be
necessary for each locality to collect
and publish pamphlets and other
literature regarding openings for bus
mess and industries, farms and lands
offered for sale with prices thereof,
and general living conditions Of city
and vicinity.
'The moving picture is now recOg-
nized as one Of the best methods Of
Advertising. 1t is especially adopted
to city and State advertising, as it
gives an excellent opportunity to get
In touch with people who are inter-
ested and in in this way distribute
literature direct to them.
The contract has been let for two
thousand feet Of film, as the minimum
and limited to four thousand feet as
a maximum. We would like to strike
the happy medium, making three
thousand feet. A thousand feet Of
film takes about 40 minutes to run.
Options on space in the big land
shows at Chicago and New York
have been secured. Negotiations are
now under way for space at Pitts
burg and Knoxville. We have been
invited to show the pictures at Mem
phis and Louisville, without any ex-
pense except operator and sending
some one to explain them. The fur
ther plan Of campaign to use the
films. (Which can be used for a num-
Der of years) can be worked out later.
The immediate necessity is the TAX
ing Of pictures, during last two weeks
In August and first week in Septem-
Der, so as to have them ready for
use last Of September and first OF
October in Knoxville and Pittsburg.
oct 70
basis Of fifteen cities entering into
the agreement each having an equal
representation and each paying a pro
rata Of the cost. OF course if city
desires more space the matter will
have to be arranged by the Execu-
time Committee as soon as same has
been appointed. The contract calls
for rs cents per foot for originals
and 10 cents per foot .or duplicates.
We propose to have two duplicates
made to start with, to show both az
home and abroad. on this basis the
following estimate of cost per city
is made:
200 TT. at 75c per TT $4,000
200 TT. extra film, two sets, at
1Oc per TT. 1000
lis C>.cago Space 1000
LIS New York Space 5000
lis cost Of booth decorations. 1000
lis general expense, travelling
nXnppSp lactnrar machine