The Ordway new era., 1911-01-13

10 start wi II. lltlS To" II ilal pubil'
-iU1}rd mIru WHO were only too glad
II make patriotic speeches before
! ID, ,'rIug> of their fellow tnwnsmcn.
| Jr'. this g"t.togct her movement was
- tr;,i. it was In trouble to induce
/ 'lr mu>t prominent men to give ralu
| I."' assistance" in Spcrch-naking.
| 'Tnr people also had the advantage
| nI IT">s hat was more liberal with
| toiiurIal space than are the ma
HDly Of the large city papers. Tie
! e utD,r If this paper a> is the case with
ia = >mall-luwn editors, WIS. most
|-,lrruus. giving excellent editorial
l>.J~tauc" III >prradinG the movement
| "hrh meant the growth Of hi>
| I .%u.
| with these two powerful factors to
/ gl'r he campaiEn Il good start, aud
IT, hrrp it moving at ui! speed, it was
lu easy matter to convince the people
/ ruat 1t was profitable Tor them L"
. t,.u III the buu~Ling of their home
IruAu. When they were told by the
h.uirng men and through the editor
| ldl columns Of their home paper that
4 b.u-ting campaign would increase
/ Iu.rr Possibilities, raise the value Oi
! |IL#r property. aud impro"c their
/ l,j, ~"nt aud future chances Tor better
! Il,Ing. the m"jnrily responded readily
ma generously.
4 The campaign for rar"u>ine greater
|rDu' pride WAS short, sharp, and
| |H,rI>Ivr. The series uf hcartto-
: il, art talks and the strong cdil"rial>
( IN lrIr a general appeal to patriotism
/ ,uuI love Of home: it brought out
IN ~ furcibly tn" fact that al! ritiA"n>
0.l&rd something to til" town out OF
MmIrh they made II living and where
] their children would undoubtedly live
| l'frr them. THESE people were made
r, realize that they must build not
come. and To do this they must get
tugc her aud keep pushing their town
iurw ,rd.
All these vital factors in town
bou>iIng were impressed l!rmly in the
minds ui the uropi" because they
wcrr discussed At public me- tIng- 10y
leaders in local ailair+. and III the
business and professional world.
'rhcrr ruuli h" only uu" result from
thc>r spirited meetings. aud that
was the arnu>iug uG "A greater III
tcrr>' in the b ,u>ting ciIupIIgn.
| AT one uf the early pubiir meet lnr>
| the UTgnuiIltinu ri a ruhIlcity club.
composed ul all citII"u~ who might
wish To- join, wa~ elected. Onir"f>
were elected. committees were ap.
pointed. and Il ii"c.duilar initiation
fee and a tend '.lar-a Year m"nHh"f-
shin lee were provided for. Ih"
conform with TIA" ~lI" uf TIA" town:
the fees dcCIdCd upon Were what the
leaders IN the movement CONSIDERED
lust and rcl-uIIIbir Tor all Ihr -crr"-
tary Of tin, puhiIrIty club was a man
of WIDE bu>Iu"-> anI advertising "N
prrirurr He WI chosen tor that
Office brcall>,. of tn, h"lIci in the pos
sibilitir- ui Idvcrti~IuG- Every small
town has IL advertising specialist,
and he J. usually TIA" best equipped
man To TAX" IN L,lly" pltt III Il town
prOmrt ion campaign.
While tn" cthu~iL>m uI til" rrnpl"
was being aroused and their interest
was at its ii"Ighi. ii WIS Suggested by
3. |, ,stt D. "a
supply one or mri" slogans ur town
notices for pu~>ib'r adoption, I" b"
used in spreading TIA" nam" AMI fam"
Of the Town. ':hr >luRdu~ sent in by
the cl,lzrt,> were an indication "t h""
the towns features app L.cd to the
people.
The slogan fiuIIIy -",rrird hrnuLiit
to the ulIud'~ "lra vivid lururr Il
the towns hu~Ir,c~~ and Indu~trIhI
opportunities.
a great deal al r!rrHl Thought " -
given to the matter "f deciding upon
"A slogan, A. Tins phIL-r wl> either f.
become IA popular laying "r dcN"i"i
into Il joke.
The selection " l. u,Idr in AL >"tI'
business, with ihr Intention uI d"vrl'
oping gr"atrrriN!r prilr Through IT.
constant u-r in all advertising Tnl'
town used TIA" slogan contest tu good
advantage. a rriI" If twenty lINc
dollars was offered r,r tin L'~t IL"
gan submitted hy any rIIT"u. The
contest proved to De Il big uiur"mru'
for n great many people t" b"'"m'
more deeply Interested in tn" boost
ing campnign. and the results tuII
Invested.