The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-07-09
SAUER'S NEWPLANT.
EXTRACT FACTORY
Flavoring Extracts Made in Rich
mond by Richmond Men Sold
All Over Country-Growth
of Sauer's Little Extract
Shop to Mammoth Fac
tory Proportions.
By FRANK S. woopsoN.

A>iSniiioiu' tHdt Is 10 say, Industrial
Richmond, is not inclined to be boast
ful. not as much as think it ought to-
be. but there is one thing that il is
proud of and sometimes boasts about.
Maybe 1t has been mentioned in the In
dustrial Section before. but IL is worthy
of repetition. That one thing that
Richmonders love to brag about is that
Its big industries, and It has some OF
tn largest in the country. did not start
Dig, but commenced ON the small order,
and grew to mammoth proportions by
the energy and pluck of it's own people.
That is true in the main, although there
are some great industrial enterprises
here that have become great by the in
PRODUCTION of foreign capital and out
side energy and foresight Even
these. however. built UP on foundations
that were laid by home talent and
home energy and home capital
1t Is always interesting TO me. and
believe is also interesting to the aver
age reader of the Industrial Section, TO
study the history and trace the pro-
sress OF these large industries that
started small and through the energy
and pluck of Richmond folks became
great
Case In Point.
The largest factory for the manufac-
ture OF tlavoring extracts in all of the
South and the best equ>pped and most
up-to-date esta blishment of its kind in
all the country, is located in Richmond.
and Its history is we'll worthy a long
chapter in the Industrial Section. The
G. +. Sauer Company. Incorporated. are
the owners and operators of this estab-
ltshment.
In the year 1887 they commenced bus
mess in a small way in a little two
and half story frame building at the
corner of Seventeenth and Broad
Streets. and the business was to put UP
first-class havoring extracts OF all
kinds for cooking and sweetening pur-
poses. The products of the little fac
tory soon became popular with house,
wives and restaurant keepers and ice
cream parlor proprietors, and every
body else who use extracts in any way.
The business was at first purely local.
but in time. and very short time, the
Sauer extracts became popular beyond
the borders of Richmond. and in order
to supply the growing demand in all
parts OF Virginia. the company had to
enlarge the plant within two years
Beyond State Hounds
The first move was to Fourteenth and
Main Streets. where much larger
building was secured. and the members
OF The firm thought that in this largo
four story building they We're fixed for
very many years TO come. However.
the bushes grew with pid strides and
was extended beyond the borders of
Virginia to other States. until the
Sauer fiavors were known In more than
half the States OF the Union, and
wherever known We're popular and re-
taiiers FOUND them to be fast sellers"
In five years larger quarters and great
er factory room became necessities, and
he irS4a
mense building which had once been
used for toba eco factory on Twenty
first Street, between Main and Cary
The building was enlarged and remod-
eled and several additions made, among
them complete Office rooms Here the
company had more than double the
former factory space, with office space
in addition. and thought they were
permanently fixed
Young Men Went West.
But last year II was found that the
growth of the business and the extern
sion OF trade until the Sauer goods were
being sold in nearly every State in the
Union, necessitated still larger and
more p-to-date factory facilities. The
company saw no sense in taking so
many bites at a cherry, and so they
went towards the setting sun and ac-
CURED by cash purchase ample grounds
Meadow street, or, more properly
speaking, at the corner OF Hermitage
Road At this point a building Cor
rather three immense buildings in one)
mas been erected and especially
equipped for the business.
A Model Structure.
The magnificent four-story building
is of reinforced concrete the doors and
windows being OF steel and wire glass.
the whole being as near 10 fireproof as
buildings can be made. The big house,
or combination OF houses. stands on a
plot OF ground that measures 2lO feet
on Broad street. running back on tho
Hermitage Road. or the continuation
of Meadow Street. 500 feet. with a rear
plot of over three acres, held in re-
serve for future development. Rail-.
way side tracks come up TO the west
side OF the building. and all shipping
is right from the ground door to the
cars. and vice versa. The total floor
space is $4,000 square feet. and every
door is equipped with the latest ma
chinery, and some of il OF the costliest
kind. designed for the business In hand.
and electric elevators connect the many
floors.
The Vanilla Bean.
The ground floor. with approximately
20o0j square feet. IS used In the fia-
ishing up process--that Is, bottlins and
Labelling the products OF the factory and
for shipping purposes. On the second
floor. in the eastern end OF the build
ing are the handsomely equipped of
aces IN another part is the laboratory,
which has somewhat the appearance al
a biz wholesale drug store, and here
the work of preparing the extracts III
done, In corner OF the tnlrd ioor isa
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