Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-23
low Will You Decide Which Car to Buy?
Some Horse Sense About Automobiles.

It must be hard for Che man interested in
motor ears to know just which car to buy 80
many claims, confusing because they are 50
much alike, are made by the various companies
that it must be difficult to siIt them and locate
the car most worthy Of investment.
One company adycrtscs that it has 10000
owners, call satisfied
Another company adycrtiscs that it has
$4,000 owners, also "al satisfied,
One company advcrtscS that it has y acres
of factory floor space Another says that it
has 81 acres therefore you should buy its car
rather than the product Of the other concern.
One company employs 5000 men; and am
other company employs 5,0Ol men. These are
cited as reasons for buying one ear rather than
another.
Every car according to the advertisements,
has the "most up-to-date design" the FINEST
materials money can buy" And in the build
ing of every one of them there was employed
nothing but the "highcst grade of Workman
ship"
Analyze Puzzling Claims
The man who reads these claims must be
puzzled to know what to do The advertise
mcnts would lead him to think that all ears are
equally worth his money, that he might as well
simply close his eyes and choose one
And yet this does not seem quite reasonable.
Tn any group of half dozen makes selling at
about the same price, there must be one, or pos
sibly two, which are better than others. More
over, there must be ears which have greater
value in proportion to the prices asked than
other cars have in proportion to the different
prices asked for Them
Different groups of men engaged on similar
tasks will inevitably produce different results.
W bpt tpr IL
others.
Railroads and the trains which rum on them
are made of the same materials. They all charge
the same rates of fare Yet nothing is so plain
as that some railroads are vastly better than
others. The difference comes in the way the
materials are handled,
1t takes more than set of specifications
blue prints, a mass of steel, wood and rubber,
and buildings filled with machinery, to make a
firSt-cla automobile, Just the same as it takes
more than right-of-wav and engines and cars
to make filst-cass railroad.
Advertising Claims Don't Make Good Cars
Further, it takes more than advertising
claims to make a frSt-class automobile Any
one can write an advertisement. No doubt a
great many people can write better advertise
ments than this one. AS to whether anyone
else can-or docs-build at the price as good a
motor car rs TINS advertisement aims TO tell
about is another question one which you, as a
buyer, must settle for yourself.
Advertising never added one iota to the
value of any automobile. All that advertising
can do is tell Of the good points of an automo-
bile if It has them, or lie about them if it has
them not.
Good automobiles are the result Of right
specifications right Materials right parts put
together in the right way, and tested in the
right way; the whole finished in the right way,
and all of it backed up by good organization that
is in the business to stay and give service
We once heard of man who wrote book
He submitted the book to critic with the re-
mark that it ought to make him famous be-
cause he had used the same number of words
Shakespeare used in his plays-namely $4,000.
However, the critic decided the author hadn't
put the words together quite the same way
Shakespeare did, so the book was never heard
of again.
Taking group of automobile builders, how
will YOU find out which has got the best results
out Of the materials and the capital at his dis