davidaulloa/AmericanStories huggingface dataset:
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
THIS AN AGE OF ADVERTISING
Professional Men Becoming More
Liberal in Their VieWs-A
Tale From London.

Almost any ordinary modern bust
hess would die before it was born if
it were forbidden to advertise. Yet
among certain professional classes
that forbids all special advertising
and practically all advertising at
all, except by an ordinary business
card in the daily paper. The "regu-
lars" IN medicine are particularly
sensitive on this point, often both to
their detriment and to that of their
would-be patients, especially when
the patients are strangers. One
reason for this, of course, is the
ford advertising SO often done by
quack doctors of various kinds; but
the advertising of useless nostrums is
hardly a good reason for not adver-
Using things that are genuine, wheth-
er medicines, physicians, or what not
The Missouri Dental association is
reported as having taken action late
ly to permit it's members hereafter to
advertise without losing professional
caste, and the public generally, while
having no particular personal interest
IN the matter, is likely to approve the
action. Advertising has become so
popular and so nearly universal that
most people are not likely to be in
sympathy with the idea that the man
who advertises, whatever be his bust
ness or profession, is on a lower pro-
fessional plain than tho man who
does not.
This is emfnently an advertising
age, and whoever has a really good
thing, from a sermon down to
toothpick, need not fear to make it
known. A story is told of a man in
London reading in an American pa
per of particular kind of penholder
that he had long wanted. He imme-
diately wrote to the American mer-
chant for several of them, but had to
wait for them several weeks, as the
merchant had to get a new supply
from the manufacturer When they
came, at last, he found that they were
made only three doors from his Lon
don lodgings. But, as he said, 81 did
not know that, so bought them from
the man who advertised"
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
MARCUSE, CALIFORNIA,
LAND FOR PROFITABLE FARMING.

Marcuse Colony, located in Suffer
County, which is in the heart of the
Sacramento Valley, is fast coming to
the front as a farming community in
which nearly every agricultural prod
uct known may be successfully raised
without irrigation.
The soil Is a dark, sandy loan
sedimentary in character, level and
well drained 1t has the advantage
over other soils in that it is loose in
character and superior to heavy soils.
With this wealth of soil, abundance
of water, unexcelled climate and long
growing season, Marcuse Colony is
the ideal place for the homeseeker
with limited means, the worn out pro
fessional man, or the young man look
ing for small farm in a healthful
climate.
The proximity of Marcuse Colony to
Sacramento, furnishes a ready market
for vegetables, poultry, eggs and
dairy products. Fruits, vegetables,
alfalfa, grains and grasses and poultry
yield large returns. The rainfall is
certain and drought is unknown.
Land is yet moderately priced, but
crop failures in other sections or the
United States will bring new settlers
In rapidly. This, together with the
holding of the Panama Pacific Expo
sition in San Francisco during 1915,
is bound to raise the price, and wheth-
er for a home, or for an investment,
now is the time to purchase. Land
may be had in tracts suitable to the
means of all and the results obtained
are almost beyond belief. Further in
formation will be gladly furnished by
HOMESEEKERS INFORMATION
BUREAU, $50 Bee Bldg, Omaha, Neh
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
ADVERTISING MOVES WORLD,
The Modern Archimedian Lever That
Controls Commerce-An Invest
ment, Not an Expense.

Robert B. Wallace in the advertis-
ing business twenty-five years, agve
talk recently before the Omaha
Real Estate exchange He said, in
part:
Advertising IS the modern archime-
dian lever which moves the CONNER
cial world.
advertising is craftsmanship, yet I
doubt II advertising sells lands or sells
goods. Advertising arouses interest
in what you have to sell, but there
must be personal craftsmanship. 1t is
the personal element that backs up
tn vigorous advertising that sepa-
rates a man from his money.
Advertising is a promise. Every
advertisement promises value received
to the man who spends his money,
whether it is for dry goods or real
estate. The man who makes good in
his promises is the one who is sue
cessful in his advertising.
Advertising is optimism-one must
have faith in what he is offering the
public. l have adopted this motto
~ NC AhIC1 col1uS CuS uuSC tell the
truth audaciously" Consider this
statement for moment Audacity
does not mean exaggeration, but a
bold presentation of what you have to
place before the public.
II have neard that when a man goes
to a foreign country to study foreign
| methods, life and literature, he does
not succeed until he thinks in the
language. I sometimes believe this
applies to advertising 1t becomes a
natural mental process to think out
the best things to say in the most at
tractive way.
In our advertising work 1 hear the
| remark frequently, and probably as a
criticism, that advertising is a great
| expense. Let me suggest here that if
advertisers would consider that item
| as an investment rather than An ex.
pense, | believe there would b.. more
Of it, and that it would be mose eff.
fective. Advertising surely takes
money, but it should not be on tne
expense account. Advertising is 30
much invested in publicity-in putin a
your name and your business befor.
the public. 1t becomes then a part OF
| your assets
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
Advertising Truths.

Printers Ink says: Good ad-
vertising is the kind that tastes
like more.
Nothing worth while is ever
accomplished by those who wait
for certainties. Consider the
history of advertising.
The negative advertisement
and the man with a grievance
get about the same attention.
"Rusty Mikes Diary" Seattle.
Wash.
Unless your advertising is
backed up by the right goods
and the right kind of store man.
agement, it will be without
avail.
Advertisements a New York
paper: "Wanted-Girl over six
teen, white, to paste labels on"
The fake ad. that fools the
customer winds up by fooIing
the advertiser.
The man who undertakes to
run his business without adver-
Using is like his neighbor who
goes fishing without bait. He
puts in his time, but the fish
will never find 1t out.
All the worlds a page, and all
the men and women merely ad-
rtisers.-WiIliam CIendenin,
ST. Louis.
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
a Riooer Curiosity.

At country fair in a western state
one of the attractions Of which was
an exhibition of curious animals, there
appeared a countryman attended by
large assortment of boys and girls
and wife in a huge sunbonnet
The countryman took the barker
into his confidence. I'D like to go in
and see them animals said he, but
it would be kinder mean to go in with.
out my family, and l can't afford
to pay for my wife and 15 children y
The city-reared barker" stared at
the man in amaZement. Are all
those your children?" he asked
gasping.
Every one of the 15," said the
man
Just wait a minute and I'll fix it UP
for you," said the obliging bark
er. TN bring out them animals and
let 'em have look at you and your
family. Monthly.
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
Take Out Grease.
Magnesia will take grease spot

Magnesia will take grease spots out
of carpets and rugs. Get a block OF
1t from the drug store for five cents.
Scrape it with knife into the fine
powder and lay this on the grease
spot covering it entirely. Rub it in
little, and let it stand over night Re
move it the next day with clean
whisk broom and the spot will be
gone.
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
Sunday Dinner Market.

This seemed such a capital idea for
making money that give the outline.
hoping some Ladies Aid" or guild
will be benefited thereby. The
scheme was carried out in a suburb
and the sales lasted every Saturday
during the month of August. Booths
were erected upon the lawn and the
committees were formed by taking
the names alphabetically. Sal
ads, cold meats, rolls, bread, cakes,
cookies, jams and jellies, mayon-
naise, candies and cheese crackers
were always made and orders taken
for anything in the home cooking line
Young housekeepers found the sales
great help and strangers at nearby
boarding houses and hotels patronized
them for a cup of tea and a sandwich
or dish of homemade sherbet. There
were young girls to serve and the ar
engagements were so perfected that
the burden was not heavy upon any
one. A goodly sum was added to the
treasury. all made by a little extra
effort during the summer.
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
Athletes Who Made Good.

Walter Barnes of Boston, who keeps
close watch on things athletic in
New England says:
Burr, Fish, Wilmington and Fisher,
the successive Harvard football cap
tains, have been notable examples of
the scholar in athletics at Harvard.
Hamilton Ffsh's appointment as an in
structor in government at Harvard is
an index of his mental caliber."
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
Profitahle AdIertisinn

The only advertising that is really
proftable-in the true sense of profit
is that which creates a sentiment of
Identification; advertising which so
identities your store with the goods
you sell that when people think Of
that class of goods they think of your
store, and of no other.-Tbo mas e.
DockIeu.
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04

SASKATOON requires mixed farmers,
market gardeners. poultrymeIn, dairymen,
more room or greater opportunities for
such. Agricultural laborers in great de-
mand. Wages high. Work abundant.
Why not get into this bigger life and par
ticipate in its wonderful prosperity? Write
Commissioner, Board of Trade, Saskatoon,
Saskatchewan, Western Canada.
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
White Mayonnaise,

If white mayonnaise is wanted
select white-shelled eggs which have
paler yellow yolks than the dark ones,
and use lemon juice instead of vine
gar for acidifying it. Whipped cream
folded in at the last moment i'm.
proves mayonnaise for most purposes
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
DISTEMP PER

In all its forms among all ages of horses
as well as dogs, cured and others in same
stable prevented from having the disease
with SPOHN'S DISTEMPER CURE.
Every bottle guaranteed. Over 900, 900
bottles sold last year $50 and 81 90. Any
good druggist, or send to manufacturers
Agents wanted. Spohn Medical Co., Spec
Contagious Diseases. Goshen. Ind.
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
To ReneW Furniture.

Before using furniture polish one
should thoroughly wash the piece with
warm soap suds. After carefully dry
ing apply the polish, and If the furnt-
ture has no checks or cracks in the
varnish it will shine and look just like
new.
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
The Real Salesman

Some statesmen think taat selling is
fke eatlng-to satisfy an existing ap-
petite; but good salesman is like
good cookie can create an appetite
when the buyer isn't hungry.
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04

u10S nave QOno IOr
me. For two years
I suffered. The doc
tors said I had tu-
.mors, and the only
remedy was the sur
geon's knife. My
mother bought me
Lydia E. Pinknam's
V e ge t a BILE Com
pound, and today I
am a healthy wo-
man. For months
+ suffered from in
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
ook Before You Lean

Agitated Old Gent Quick! My
daughter is overheard! Save her, and
she shall be your wife!
Blase Person-Wait till the wave
rolls her over and l can see her face!
Puck.
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04

HE gown on the seated figure is
of pink linon. The skirt is
ornamented in front with a
band of the material, embroidered in
MADEIRA embroidery; it is finished
with two flounces, ornamented with
the same embroidery and made with
fine tucks.
The corsage forms wide revers Or
dered with pink satin, of which the
girdle is also made. The guimpe and
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
Place Cards for Engagement An.
nouncement.

nouncement.
A young woman used these very
clever cards at the luncheon her moth
er gave to make known her engage
ment to few favored friends. A web
of delicate silver cord Qike We use
for holiday parcels) was sewed upon
a pink heart-shaped card, a wee silver
heart being seemingly caught in its
meshes. The monogram of the happy
pair was done in silver underneath
the web After the dessert was
served, stiff white cards seven inches
square were passed with pink pencils
and each guest asked to plan an ideal
house for the couple; these the bride
kept for future reference" A silver
loving cup was passed filed with
claret lemonade and each girl drank
a toast to the new home and it's
charming mistress.
MADAME MERRI.
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04

the ornamental cuffs are of lace.
The skirt of the other gown is of
white mousseline de sole, covered with
a tunic of old blue mousseline de sole
which is finished with fagoted hem,
The corsage is of lace arranged in
f1chu fashion and forms a sash end,
finished with pearl fringe. The fichu
is edged with blue satin, of which the
girdle is also made. The plastron is
of guipure finished at the neck with
a double ruff1e of lace.
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
Generous.

"Was he generous when a boy at
school?"
Eyes; he always let his school
mates take his share of the punish.
ment."-Judge
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
Their Species.

Pro A Partisan-Messrs. Rossman
and McCosker are an insurgent pair.
Anti Partisan-At all events, they're
not Van Sickle pear.
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04

Coles Carbolisalve quickly relieves and
cures burning, itching and torturing skin
diseases. 1t instantly stops the pain of
burns. Cures without scars. 25c and soc
by druggists. For free sample write to
J. w. Cole & Co, Black River Falls, Wis
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04

y, tall; 10, tease; II, terror; r. twit; /;
tend; IA, table; Is, thug; 16, Tweed; Il
trace; Is, thorn.
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04

A mans life can be no larger than
the objects to which it is given.
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04

Mrs. Wfns1ow's Soothing Syrup for Children
teetking, softens the gums, reduces inhamma-
ton. allays pain, cures wind collie, &c bottle.
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04

EXAMINATION, and yours anative Wash re-
feyed me. Your Liver Pills have no
equal as a cathartic. Any one wishing
proof of what your medicines have
done for me can get it from any drug
gist or by writing to me. You can use
my testimonial in any way you wish,
and Twill be glad to answer Ietters."-
Mrs. CHRISTINA REED. los Mound St.,
Peoria. Ill.
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
SAVED
FROM AN
OPERATION
By Lydia E. Pinkham's
Vegetable Compound

Peoria, Ill.-"I wish to let every one
know what Lydia e. Pinkham's RENE
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04

The First Difficulty.
81 can marry any girl I please"
Eyes. but you can't please any"
Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-08-04
Another Operation Avoided.

New Orleans, La.-"For years I suf-
fered from severe female troubles.
Finally I was confined to my bed and
the doctor said an operation was neces-
sary. 1 gave Lydia E. Pinkham's Veg
was saved from an operation. Mrs.
LILY PEYRoUX, iii Kerlerec ST., New
Orleans, La.
The great volume of unsolicited tes-
timony constantly pouring in proves
conclusively that Lydia E. Pinkham's
Vegetable Compound is remarkable
remedy for those distressing feminine
Ills from which SO many women SUITE
Perth Amboy evening news., 1911-10-05
H. s. A. A. PASS RULE
To RESTRICT PLAYERS
Those Who Participate in VARSITY
Athletics Cannot Play on Outsido
| Action Causes Dissention.
WILL AFFECT BASKETBALL TEAM

One of the most important and
effective actions ever taken in the
athletic association of the Perth AM
boy high school was adopted yester-
day afternoon by the executive COM
mittee of the association at a meet
ing held In Prof. Kleinhans's office.
The ruling OF the committee Is as fol-
lows: That no member>of the school
who participates In any varsity
branch or branches OF athletics iii
the school may play with any other
team, in the same sport, during the
school season In that sport.
This action will affect the basket
ball team more than any other team
in the school az the best candidates
for the quintet are players on other
teams in the city. Captain Schantg
expected to have one OF the speediest
fives that ever represented the local
high school and many games with
fast teams have already been book
ed. In fact. Manager Boughton
thought enough Of the team to enter
1t In the East Jersey High School
Basketball League, In which the best
teams of East Jersey high schools
are entered. But the executive COM
mittee's ruling will change Manager
Boughton's plans most likely.
John McCreery, Wesley Davis,
Louis Koplowitz. Nathan Go1dberger
and Adam Schantz, who were the
most probable candidates to be chos-
en- for the basketball squad, when
told about the new law of the asso-
citation, stated that their intentions
were to play with the teams they
have represented heretofore. There
fore If the ruling of the executive
committee is enforced, the crimson
and white supporters will see no
varsity basketball games this sea-
son. The executive committee will
meet again either Thursday or Fri
day to decide whether the high
school basketball team should enter
the East Jersey High School League.
No action was taken on this matter
Perth Amboy evening news., 1911-10-05
GIANTS WILL
GET REMNANT
Game With Brooklyn Yester-
day Made Il Certain.

New York, Oct. b.-The pennant's
safe. The Giants put a strang.s hold
On the National league dag by winning
the game with Brooklyn. 1t makes no
difference now what the Chicago Cubs
do. They can lose or win every game
they play.
II am glad that it is all over" said
Manager McGraw. TT win give me a
chance to rest up some of the men who
are not In the best of shape right now,
as the result of the hard trip the team
has had In the west I viii now pre-
pare for the highest honors In base
ball, the worlds championship, and
our team will give a good account of
themselves when the bell rings for
that important set of games"
The series for the worlds title with
the Philadelphia americans begin
Oct. IS.
Perth Amboy evening news., 1911-10-05
ARE READY TO
START LEAGUE
Six Senior Teams Secured
Will Meet Tonight.

Several managers of senior bas-
ketbalI teams will meet tonight In
the EVENING NEWS office, In
State street, and discuss the advis-
ability of forming q City Senior
Basketball League, which would
play on the Auditorium court in
conjunction with the Junior League.
The teams to be represented to-
night are: Dexters, Goodwills,
Marions. Roessler and Hasslacher,
Gable Works, and Riversides. The
Press Club may also put a team In
the league.
On a previous occasion some
weeks ago. an attempt was made
by the senior managers to promote
in the sport had not been sufficiently
ball League was attempted, but be-
fore that question had been proper
ly aired, the Goodwills and Marions
had interested two or three other
teams in a city league once more,
and the first meeting was held Mon
day night in the Goodwill rooms,
All the managers now believe the
success of the league is assured. In
case only four teams enter, the
league will be started just the same
and a schedule drafted.
Perth Amboy evening news., 1911-10-05

at the meeting held yesterday after
noon because the members of the
committee wanted to learn whether
the basketball players would pick
the high school team as their choice.
But as these players have already
notified some members of the asso-
citation that they expected to play
with the same teams they have play
ed with heretofore, there will be no
need of a meeting as the school will
have no capable team to enter the
league.
The baseball squad will also feel
the effect of the decision. With
Coley and Hunt not attending school,
the team is already weakened and IL
Clear, who plays regularly with the
ST. Anthony team, should also take
the stand the basketball players
have taken, baseball will also be a
dead issue at the local school.
With football q has been" sport
and faint prospects of a baseball or
basketball team, athletics in Perth
Amboy high school will be Iessened
to class games and the track teams
few performances
Male members of the faculty, Bas-
K6tDaIl Manager William BOughtOn,
Track Manager Barney Dudley
Browning and Baseball Manager
David Wilentz are the members OF
the executive committee who adopt
ed the action of yesterdays meeting.
Thef members of the faculty, out
numbering the three managers, vot-
ed yea" for the new law, while the
three managers voted against 1t.
The faculty favored the motion be-
cause they claimed that the other
teams, having Kept many students
out at night playing and therefore
taking time from the pupils which
should be spent in study. have made
some OF h players poor students.
The new ruling has not met with the
approval of any of the members of
the athletic association who have
been asked for their opinion regard
ing the action.
Perth Amboy evening news., 1911-10-05

High school athletics are now all
muddled up. What have the school
authorities to do with personal at
tachments. anyway?
/ hear It Is a knock at the bas-
ketball squad. One of the school
officers believe more work will be
accomplished IL the students are
barred from other games except
those at high school.
There 10 only one answer. They
are wrong, as is now obvious. The
candidates for the high school bas-
ketbaIl team have thrown up the
sponge and will give aid to individ-
ual teams. No one has gained by
yesterdays ruling.
1t is all over. The New York
Nationals won the pennant yester-
dsy for Et,c first time s;ne4 1905.
1t was a great team that year, for
they walked all over the PhiIadel-
phia Athletics In the p~ostseason
games. VIII they do 1t this yearg
Rutgers, college hopes were shat
tered yesterday at Princeton. The
Tigers toyed with the Scarlet men
to the tune OF 81 to o. and when the
final whistle blew 1t was In reality
a scrub team defending the Prince
ton goal line.
Perth Amboy evening news., 1911-10-05
.DEXTERS OUT
To CHALLENGE
Football Team Will Practice
on Sunday Morning.

Football practice has been held
by the Dexter squad for the last
few weeks and Captain Bernard
Toolan soon expects to give an an
count of his team. Another prac-
tice will be held Sunday morning on
the Copper Works field and then
games viii be played. The Dexter
team Is composed OF the best play
ers in the city and when they meet
other teams In this vicinity. they
expect to hang UP big scores to
their credit
John Anderson, Rufus Allen, Ber-
nard and John Toolan, Charles
Seel. and Sofus Greisen are among
the candidates for the team. Man
ager John Tooian wishes to hear
from all the teams In this vicinity.
All challenges should be addressed:
John Toolan, Madison avenue,
Perth Amboy.