Cañon City record., 1911-03-02
SECRETARY MADDOX
MAKES GOOD REPORT
T ellsW the Business Men S Association
! Has Been Doing During the
Past Year.

thought so much of our article that
he called attention to it In his editor
ial page.
We furnished articles which were
used in such well known. and widely
circulated papers or magazines, as
Everybody's. The Monitor. of Boston.
Chicago Record-Herald. ST. Louis
Globe Democrat, Kansas City Star.
Automobile Journals. Medical Journ-
ais. The Omaha Bee, Kansas City
Journal. Topeka Capital. Hutchinson
News, Wichita Eagle. Garden City
Telegram. Dodge City Times and var
lous smaller papers in Kansas. Iowa.
Missouri and elsewhere.
Again. we had articles In such wide
iy circulating mediums as the Nation
al Irrigation Age. OF Chicago. The
Earth. Of Chicago: in all the adyer-
tising and magazine periodicals Of the
Denver and Rio Grande. the Burling-
ton. the Rock Island. the Santa Fe
and the Union Pacific. and they are
, helping us again this year.
The books. phamphleis and other
matter in the way Of advertising mat
ter that these railroads carry reach
an immense number of people, annu-
ally. throughout the East, which is
distributed for the purposes OF inter
esting those people in the Great
West.
when We tooK charge OF the bureau
year ago. I, was thought We would
require a fund of $500 to make the
years campaign successful. as map
ped out.
The budget as framed by your COM
mittee. which was managed as econ
omicaiiy as IL was thought wise. call
ed for an expenditure OF $3.50. II
was soon deemed best to take up more
slack. and do II for much less. II pos
sible. as Il was learned that one or
more projects being exploited in this
community was in trouble. and to
raise more money under these ad-
verse circumstances. might prove
difficult and unvise proposition. there
fore it Was thought best to adopt as
economical a course. as was practic-
al. as a consequence we determined.
after Investigation. to not open an Of
Ace In Denver. but to satisfy oursel-
YES by having our literature placed
In racks OF hotels. and other public
places In Denver. where the public
might easily find ii. and this policy
vas adopted.
Instead of our expenses exceeding
the budget originally planned. that
is. $3.50. we kept It down TO s5.325. 90.
which is made up as follows:
The expense OF maintaining the sec
retary's (Mr Maddox'sl ofhce. for the
year was s1.Sssao. This includes
sl75.oo for clerical help in Mr.. Ross
ofice, lights. rent for two rooms. tele-
phone. postage letter heads. envel-
opes. etc.
We maintained an offiee at Colorado
Springs. for four months OF the tour
list season. May %. to September %:
cost OF this Office. Including salary
of w. c. Thomas. rent, advertising in
papers. contract with the Colorado
Springs advertising company. etc. 81
030.62.
We found that we could not do our
own advertising. or posting of the
( necessary matter In Colorado Springs
o. Manitou, as a consequence, We had
to close contract with the coio-ad
Springs advertising company. which
cost us 5000 for four months service
We found that we could not put up
sign OF any kind. in public place
LpIn a street or within doors. until
we aad an understanding with the
nrm that has the license from those
cities. AS II was. we got our litera-
ture placed in racks and cabinets In
sixty different places, in Colorado
Springs and Manitou.
Our Denver advertising cost us
$500 which we decided we must
have done. We contracted with the
Ames Advertising company of Dem
yer TO take care OF and distribute our
matter for three months at $500 per
month. Four months advertising
space in the Colorado Tourist. n Den
yer publication, at $500 per month.
The electric sign at the Denver 4
RIO GIande depo. cost us s56s.6T The
lights are turni, he'd FREQ by the Colo
rado Light a Power company, OF Can
on city
Fifty thousand tourist books cost
us s7OO 90. II 900 amall foIders cost