davidaulloa/AmericanStories huggingface dataset:
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
AdvertisinQ.

Many farmers do not pay much at
tention to the principles OF advertis-
ing, but they ought to. Suppose they
have dirty. slovenly barnyard with
lot Of poor. miserable looking cows
standing knee deep in manure. How
does that advertise the owner?
Suppose they have lot of scrubby,
all OF sorts looking cows. What sort
OF an advertisement is that for the
brain and spirit of the owner?
Suppose he had a cheap. slab-sldec,
grade bull. bought cheap, is cheap and
his get is cheap. How does such an
animal advertise the class his owner
belongs in?
Suppose farmer has no care or
pride al to his standing among men:
cares nothing for the neat and tidy ap-
pearance of his premises, his house.
his live stock. and his fields? What
sort Of an advertisement Is all that for
him7
He may never think OF Il. but he rs
certainly paying big price for his ad-
vertlsing and greatly TO his hurt.
We can't escape the effect of adver-
Using and whether good or bad. II
must be paid for
After all. the good advertising is
much the cheapest
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
CHRIST AS AN ADVERTISER
Appreciated Power Of Publicity and
Was His Own Manager, Says
Rev. c. :. Reisner.

III Christ were on earth today I
do not doubt he would make use Of
our modern means OF advertising. He
would use displays In the newspapers,
window signs and hand bills" said
Rev. Christian F. ReLsner. pastor OF
Grace Methodist Episcopal church.
New York, in an address before the
West Side Y. NJ. G. A. at Chicago on
the topic why Advertise Religion"
He said in part
Jesus Christ was one OF the ablest
advertising men that ever lived. He
was his own publicity manager. and
did not need the services OF a hired
press agent He appreciated the
power of publicity and used II. and
consequently was the most-talked.of
man in his day. His ministry on
earth was very brief, but by his
unique method OF advertising he
brought out great multitudes to hear
his message. And there were no
printing presses In those days to
help him News Travelled from mouth
to mouth but In spite OF this handi-
cap he attracted attention. and so
many heard OF him and his works
That he always had a congregation.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
| Advertising
o | Talks Q !
ADVERTISING A PROTECTION
Manufacturers Saved from Unscrupu-
lous Firms That Seek to Under
sell Their Goods.

Every once IN a while there comes
on the market an article similar to
those sold under well known brands
and the people are told that it is Just
the same" but is sold at lower price
because no money il wasted In ex-
pensive Advertising
Now, whether this is so or not de-
ponds upon the quality OF the goods
offered in both cases and the prices
charged. But certain II Is that adver-
Using brands and labels have a value
TO the consumer that is worth all IL
adds TO the price, which is very little
In the first place the well advertised
brands of food products. are the well
favored brands. Could this be so If
there was not virtue behind the adj
vertising? Would the public buy and
buy again IL there was not something
In the goods that gave them conf
| dence?
by advertising the manufacture has
brought his goods TO the attention of
the reader. BY excellence OF goods no
mas held that attention. Behind that
| advertising Is the reputation and the
profits OF the manufacturer TO hold
the trade his advertising has brought
him, he must furnish goods OF a
! quality that will continue to please. He
cannot AFFORD TO let his goods run
down. So his customers come TO know
that his brands mean something to
| them. They know that any article
well advertised by reliable firm, an
article on which q firm is willing to
pend large sums for advertising, must
nave virtue or the maker could not
hope to get his money back. And the
confidence they feel In the goods, the
fact that they can without misgivings,
accept and take into their homes such
goods has value to them even where
they are sold at a slightly higher price
than the unbranded goods upon which
nothing has been spent to give them
| confidence.
If the sum spent for advertising such
goods was stripped from the cost of
| marketing in order TO reduce the
| price, the reduction per package would
be so low II could not be counted and
what is more important, there would
be stripped from the consumer the
confidence and the publicity that is
his protection.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
SCALES ALL OVER HER BODY

About three years ago I was A.
fected by white scales on my knees
and elbows. ! consulted q doctor who
treated me for ringworm- I saw no
change and consulted a specialist and
he claimed had psoriasis I contin-
ued treatments under him for about
six months until / saw scales break
Ing out all over my body save my
face. Ny scalp was affected, and my
hair began to fall then changed
doctors to no avail. / went to two
hospitals and each wanted to make O
study OF the case and seemed unable
to cure 1t or assure me OF a cure. I
tried several patent medicines and
was finally advised by q friend who
has used Cuucura on her children
since their birth. to purchase the
Cut1cura Remedies. purchased q
cake Of Soap. the Ointment and the
Resolvent- After the first application
the itching was allayed.
Il am still using the Soap and Oint
ment and now feel that none other IN
good enough for my skin. The psor.
iasis has disappeared and 1 every
where feel better. Ny hands were 30
disfigured before using the Cutfcura
Remedies that had to wear gloves all
the time. Now my body and hands
are looking fine" (Signed) Miss Sara
Burnett, 2135 Fitzwater St, PhiladeI-
phia, Pa, Sept. 80, 1910.
Cuticura Soap (25c) and Cuticura
Ointment (50c) are sold throughout
the world. Send to Potter Drug g.
Chem. Corp, sole props. 1876 Colum-
bus Ave. Boston, for free book on af-
fections Of the skin and scalp.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
SAYS ADS MUST TELL TRUTH
The Most Fundamental Requisite for
Success, Declares 8. s. Dobbs-Great
Advancement In the Science.

The fundamental requisite for suo-
cessful advertising is truth.
Any business that deserves to sue
coed will succeed most rapidly with
proper advertising.
Proper advertising reduces the cost
OF doing. thus benefiting the consum-
er by reducing prices.
Advertising is tho most economic
form OF craftsmanship.
The advertising columns OF news
papers and other publications should
be even more carefully edited than
tho reading matter.
Samuel S. Dobbs. president Of the
Associated Advertising Clubs OF Amer
lea, delivered an address TO Denver
business men on the subject of The
Creative Force in Advertising" under
the auspices OF the local Adscript club
recently.
lie made plea for more advertis.
Ing. better advertising and truthful
advertising He declared that careful
advertising, whose volume always
keeps pace with the growth of the
business advertised, is the only man
ner OF reaching customers OF al
classes at the smallest possible ex
pense.
No department OF commercial en-
deavor. not excepting electrical en-
cheering, has shown more advance
ment in the last ten years than ad
vertising." he declared. TT has join ed
hands with science as one OF the bene
factors of the human race, and where
science leaves Off publicity takes UP
the burden and tells the world what
these cloistered students have accom-
plished, making the luxuries and play
things OF yesterday the necessities OF
today.
But advertising, in itself. does not
pay. There must be back OF all ad
vertising quality of product, the abil
fly to minister to human want, i'm
aginary or real, and a sales organiza
ton and something tangible upon
which to build, for all the good ad
vertising in the world Will not sue
coed unless properly backed by eff
cient service"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
Quitting Non-ProatabI. plan

In travelling through the country
one cannot but notice that signs. bill.
boards nDd other similar advertising
is not nearly so popular at It was
somo years ago. At one time. TO the
great Disagreement OF this landscape.
nearly every conspicuous spot bore an
advertisement extolllng the virtue of
somebody's goods II Ia not so now
IL has been abandoned, not for gent
mental reasons, for business paws 1T
tie regard 20 sentiment. but because
experience proved that that kind of
advertising did not pay. or all the
many kinds OF advertising 10 which
business men resort for the expIoi..
ing Of their trade 10 has been con
clusively proven TO the satisfaction
Oh the great majority that the kind
which pays best in bringing immodj.
ately profitable and permanent re
turns is that which appears in the
columns OF a newspaper. True as
this Is OF all kinds Of business II 10
particularly true OF the retail mer
chant who caters TO the wants and
needs Of the people OF his own com.
munity. The reasons why this is an
are apparent, not only 20 every wide.
awake business man, but to tn, mem
bers Of every home into which tho pa.
per goes, to be diligently read from
beginning to end
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

Vegetable Compound has done for me
during this trying period. Complete
restoration to health means so much
to me that for the sake of other suffer
ing women ] am willing to make nv
trouble public so you may publish
this letter. - Mrs. CHAs. BARCLAY.
RID, Graniteville, VT.
No other medicine for woman's ills
has received such widespread and I'M
qualified endorsement. No other med
fctne we know of has such q record
of cures as has Lydia Z. Pinkham's
Vegetable Compound
For more than 30 years 1t has been
curing woman's ills such as infamma-
ton, liberation, fibroid tumors, irreo-
ularities, periodic pains and nervous
prostration, and It is unequalled for
carrying women safely through the
period of change of life.
Mrs. Pinkbam, at Lynn. Mass.
invites all sick women to write
her for advice. Her advice Is free.
and always helpful
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
The Power Of Advertising.

Advertising is true pioneering II Is
the great creator OF new business. the
great e1pander Of old Tho typical
trust waits for some one else 20 create
a new demand. to open n new market.
and then II comes along with some
thing Just as good" Advertising IS
today the mainstay OF independent
business; II IS the bulwork OF little
business against big business; It Is
the ono open path straight 10 the con
SINNER; St is the small mans chance
90 win on The sheer merit OF his goods
and the brains that he puts into push
Ing them against the brute strength
OF the most powerful trust.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
(KA 10zEs@1A]
GESOG[aI3D> Stills
KNEW WHEN TO QUIT.

delegation Of three entered the
orlce OF the young and rising lawyer.
and the spokesman laid q box Of ci-
gars on the table and stepped back
and said:
The Quill club. Of which you are
. member. desires to present tn eom-
plfments"
-But-I-- stammered tho law
yer.
You made . speech 1t The club
last nightT
But you 800
1T was a speech on Warrington
"But-but@
You arose and said that George
Washington was q great man.
And then broke down and could
say, no more"
That's why the club presents you
these cigars-becauss you knew
enough TO break down when you had
said enough"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
Savind Trouble

The husband OF a fashionable WON
an. whose gowns are at once the ad-
miration and despair OF her feminine
acquaintances. was discussing tho
cost Of living with q friend at the
Union League the other night
BY the way" ventured the friend.
~-er-don't you have a good deal OF
trouble keeping your wife dressed IN
the height Of style?"
The woman's husband smiled and
then shook his head. emphatically.
"Oh. no." he said. nothing to speak
Of Nothing-nothing 10 the trouble
I'd have II didn't"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
Atacki

why are you SO gIoomyr sskod
inc mans friend. You ought to BE-
cnserful- Here you have been shot a
Dy Jealous husband who m.s,ook yoa
lor another man and you have 60,
capped without q scratch because the
Dunet was stopped By your pocket
oioie. given TO you BY your mother.
Iou.re mighty lucky. II seems to me-.
Yes. but / have no stunt Of any
AIno. 20 there's no chance for me ia
take advantage of the advertising rvs
got i can't 20 into vaudeville
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
They All Do.

First Author-Has Scribbler return
I'd from abroad7
Second Authorizes. While there
he was introduced to the Gear and
had three minutes talk with him.
First Author-What is he doing
since he got backf
Second Authorities at work now
on c three volume work on The Mich
olas ! Knew."-Puck.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
The Advertisers Creed.

. bsilcve In publicity and In
overy legitimate method Of
catching the eye and reaching
the ear Of any possible customer.
believe that repetition must
result In emphasis, that emphas-
Is must In time attract attention,
that attention must create inter
est, that interest must yield or
ders.
believe that the way to sell
goods Is to advertise them, to
tell people about them continu-
ally, to talk straight and to talk
honest.
] believe that the market Is as
big as the world, that a slice Of
II belongs to me, that my goods
arc worthy Of II and that ! am
going to get II.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
Economn Of Adu.rtlalno

u a man can manufacture "A million
things and sell them, he can AFFORD TO
rell them more cheaply than n he
makes and sells only a thousand.
J. man who advertises business
properly lie distributor and helps to
economic money for the people.
In addition TO that. the man who
establishes a firm advertising repu.
tation establishes guarantee Of quail.
hY~-ArtEuT Brisbane.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
Keep II Dark.

Wife (whose husband, the local
mayor. has just been knighted)-Have
you heard from thc man who offered
10 trace our pedigree?
Husband-Yes: he has found out
more than enough.
Wfe-What did you pay him!
Husband-Ftfty pounds-to hold bis
tongue!
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
Not Much of a Dream.

Elsie-I had such a beautiful dream
last night. oh. 1t was glorious
dreamt that / was IN heaven and that
everything there was a thousand
times more beautiful than any mortal
had ever imagined II to be.
Evelyn-Pshaw! thought you
were going to say you dreamt that
you had married q man with n title.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

! read in the papers the other day
Of man who got divorce because
the woman he raarried was a pick
pocket. 1t seems 10 ME that IS es-
inblishing something Of precedent,
What wife isn't?
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
Ono o. nln p..nlla.,,l..

There are times" said the sccen.
trio boarder. when feel almost sure
that could manage TO exist for at least
elk months without hearing or seems
the words proven and 'gotten.'-
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

The Marys of England are combln.
ing for the purpose Of buying Queen
Mary a coronation gift. The Queen
stands a chance 20 get a manicure
set or photograph album
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
Doubtful Iaaanlnn-

What do you really think OF my
daughters marrying q broksn-down
impecunious man Of titleF'
TO be frank with yo7. think IL 10
. rank proposition"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

Girl students are smarter than
men opnes the president OF Vassar
college. But men ml1e better foot.
ball players, and what is q college
without a football team?
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
Considering the Price O, pat..

considering the Price Of Pats-
Inc Parscn-And you say 20 II wife
was thinking OF the womep's hats all
the time she was in church.
The Deacon-Im afraid she WA
parson.
I'm sorry. Her mind should DO on
higher things.-
Great gum, parson! Are there any
higher things than womsn's hats p
Yonkers Statesman.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

A prominent railroad man says that
Europe leads the United States 10 the
number of railroad wrecks. She's
welcome to the prize for this line of
endeavor
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

A Chicago lady wants a divorce be
rause her husband shut on her charge
account at the department stores. Il
probably comes under the head Of
cruel and inhuman treatment
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
Merely ohexlna Orders.

Daughter. did i not see yon sitting
on tnat young mans lap when passed
me parlor door last EVENING"
Yes. and II was very embarrassing
wish you had not told me to-
Good heavsnsi never told you 10
DO anything OF the kfnci"
You did You told me that II he
attempted TO get sentimental I must
sit ON him"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

Hopkins professors have discovered
that water is valuable anesthetic.
Before long someone may prove that
it Is equally good for drinking pur
poses
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

a chicken in Ohio has swallowed q
$500 diamond ring and its owner re.
fuses to have the culprlt killed Tho
only way out Of it is 20 SGT the chick.
en- In ring and wear It,
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
The TranoulJIIfo

The sage-After 40 years o. mar.
ried life I've made up my mind n
doesn't matter how often man an
bis wife disagrees, as long as he don't
let her know it."--Harper'a Magazine.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

The report that a German plumber
has been raised to the Prussian nobil
ity by the kaiser leads us to believe
that some foreign correspondent has
been hitting the pipe.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
anlnndIh Inok

did you have any luck when yuu
were out hunting yesterday"
yes. great"
What did you killY~
Nothing; but shot six times with.
out hitting either myself or the man
who was with me-"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
ThsLast R..on

hsGo--They say bridge f. respouui-
BILE for lot Of nervous breakdovns.
BsatriX-1 know IT. II won't bs
long before wen have to 70 to an
Nsyium for . really good game. ---I.kfa.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
CHANGE
IN WOMAN'S
LIFE
Made Safe by Lydia e. Pinkham's
Vegetable Compound.
Graniteville, Vt -"I was passing
through the Change of / lie and snffere3

L I o m nervousness
and other annoying
symptoms, and (
can truly say that
Lydia j.. Pinkham's
V eget a Bile Com
pound has proved
worth mountains of
gold to me, as It
restored my health
and siren g tt h. !
never forget to tell
my friends what
III vida r. pipEbap,'o
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

3 TAT mons club IN New England
has discovered that few fat men are
criminals. and that most good.hearted
and rightmiudcd men tend TO take
ON flesh for they are naturally men
Of stout hearts
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
At the Battle OF Waterloo

Al the SSttic OF Waterloo.
Napoleon was waiting anxiously for
Grouchy.
He has the key to the situationi-
muttered the great commander.
But he was wrong for once. There
wasn't any key. 1t was a time lock
that held the situation. and Grouchy
had set 1t wrong.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
Can Handle Bllla

Muggins-Women are gradually
nsurping the place Of men. ! heard
the other day OF woman bill col.
hector
Buggins-Well. II woman is as
successful In running down a bill az
she IL in running one up she should
be q wonder
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

An Evansville, Ind, widow has just
annexed her ninth husband. Massa
chusetts spnstcrs may be informed. II
they wish TO have particulars, that shO
is 70 years 81 age-aud wealthy
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

A Massachusetts slienist says that
everyone sometime In life 10 on the
verge Of insanity Tho smart ones
are those who manage to make this DC
Rod connect with crime, 80 az to get
the benefit 81 The latter witS The Tor
neT az an excuse.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
An Ingenious EXPLANATION.

why do you scream when you zee
a mouse7'
Because Of my humane disposL
ton" replied Misc Cayenne. Il
scream 80 as TO give the mouse Q
chance to run away before / tall on
~ and destroy IT.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

Now that DR.. Wiley has taken unto
himself q wife We are curious to know
whether she can make the pies that
mother used to make.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

Milliners tell us that small hats will
be the fashion this year, but It ia not
likely that the prices will be any small
or than usual
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

n woman OF 81, living on Long Is
sand. saws her Own wood. And no
body rebukes her for entrenching on
mans sphere of activities.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

No divorced woman or actress who
has married peer will be presented
at the English court This is very
hard on the actresses.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

Vassar college has celebrated her
hfteth birthday, and has silenced all
cynical critics by not claiming TO be
y day younger than she really IL
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

A minister in Washington state
reused tho feminine population ~
saying that women are worse liar,
than men. lie has 10 exceptions.
since the protests began 90 come 10,
that they are going to lie like ladies'
in expressing their opinion Of him.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

Two French vaudeville critics re.
Gently fought q duel. They should
have stuck to the pen, which IN the
DRY at least LIS considered mightier.
anyhow.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

Germany has ordered another Zeppe-
lin airship. Germany must have de
cided TO keep on trying until she gets
q good one.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

There IS no use in fighting the in
evitable. A prominent college is add.
ing to its courses one to leach men
how to cook.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
MArva Luck.

Nary went to cook school.
She thought II simply great;
Ehe made her pa q biscuit once
Now he has a paper weight.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

Pittsburg woman wants q divorce
because her husband treats her sister
too affectionately. Yes, younger aiS
ter; why ask superflous questions?
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
When the beehive is ready there
viii be plenty OF bees to make honey.

Edison has just lost 35-year-old
suit 1t ought to be out Of style by
this time. anyhow.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

The liberia peach crop and tho Al
berta wheat crop are friendly rivals.
and both are full of promise this year.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

Constipation causes and seriously ,ocr,
Yates many diseases 1t is thoroughly cnre,
by DR.. Pierce's Pellets. Tiny sugar-coatet
granules.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

1t Is possible to buy a cement house
with a roof garden for $4,000. We sup
pose the cellar would be extra.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

The Gar Of Russia has bought a
newspaper. Now, he'll get acquainted
with some real troubles.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26
Cupid ExplaIna

Cupid shot n Epinster once,
And folks thought II queer.
Until he said I'm eXplanationS
Il took her for q dear"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-04-26

Every church breaches louder by
Its square dealing than by its high
shouting.