The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-03-22

daries; but San Francisco won.
NO doubt you were written to. and
vote for one city. Such an avalanche
of follow-up letters, such a spirit of
determination as was exhibited by
each; such an advertising campaign
has never been undertaken before.
Even though New Orleans lost she
won many laurels in the wonderful
publicity that was given her city. I
am intensely anxious to visit New Or
leans, drawn to it by the word paint
ing that was pictured in the liberal
advertising which she mailed out.
The Panama exposition of 1915
opens up wonderful possibilities for
advertising your city; for Topeka, for
Kansas City, if we take ADVANTAGE of
1T. 1t is Topeka's opportunity, at
trif1ing cost, that will be worth the
while this advertising club should
profit by.
81 came to your city this morning,
and not until I was in the station did
know that 1 was in Topeka. What
| would you think of a line of bill
boards extending from the suburbs of
Topeka on the east to the suburbs of
| Topeka on the west, planted along the
| lines of your different railroads on
| both sides of the tracks, advertising
Topeka in great big display, so that
as people are riding by in the cars,
| they can not help reading of the won
ders, of the beauties of this inland
city. with its advantages of climate,
| culture, and cleanliness; with it's edu-
/ cational facilities, its railroad facili-
ties: and the capital of Kansas. the
| omst wonderful state in the Union.
| Tell about your peaceful labor condi-
lions; tell about the rent of your
homes, and the comparatively low
cost of living.
| Bring out the particular points
that would attract you to some other
i Interesting town; that hold you to To-
peka, and let this series of sign boards
be succession of facts that would
| appeal to every business man. so that
by the time the passengers pass
through your city from the east to the
west, they will have absorbed enough
about what you tell them that they
will surely fail to remember To-
peka and talk about Topeka.
''I'his advertising scheme in itself
| if developed with some originality,
will prove effective. Advertising in
that medium gives a circulation with
printing, and without the cost of ad-
dressing. You will secure the ad-
vantage of circulation of hundreds
of thousands of travellers, passing
through on your various trunk lines,
on their way to California. reading
about Topeka, and seeing Topeka as
they read at a time when they have
nothing else to do but look and read.
1t is certainly Topeka's opportunity.
what is the effect of an advertising
campaign of a city on its citizens; to
have your city spoken of, written of,
and advertised, inspires civic pride and
civic patriotism? Advertising cam
paignS insure Sa clean city with clean
streets. beautiful homes, and praks,
and bou1evards; good water, good
light, good power, good sewage, good
schools, good theaters. and many
churches. 1t means safeguards OF
lighted streets and thoroughfares; lib
eral police protection, and adequate
, fire departments.
! Let There Be Light.
} THE first advertisement that was
ever published proclaimed, according
: to the authority of the Bible, was this
D Let there be light, and there was
: light, So was the birth of the earth
anG this is the birth of progress anG
: business.
, I'VE want light; we want to know
things, and we want light so that we
: can see things. The business streets
of every progressive city should be as
light by night as by day
II notice that the legislature OF
Kansas has passed a measure permit
ting the cities of the first class to es-
blish great highways in the bust
: ness sections. 1t will be fine thing
! for this Commercial club to back g
n ovement of this kind and let To-
peka set the pace; plenty of light
gives big advertising possibilities fol-
, the local merchants, and gives char
|
Did you ever visit Kansas City al
night time in her business section
) and see the light radiating from every
direction and every street? Whenever
. I go down town, always say to my
self, as I make my way through the
: crowded thoroughfares, My, my, what
big city we are getting to be- II
seems that every body is down town
at night. There is life there, which
means there is lots of business there
, II thank God that I live in a city
, like Kansas City, and that 1 have es-
tablished business for my sons in a
community that is progressive, and
that gives young men a chance, and
that holds out for good fellowship
and cooperation in making my bust
ness a success.
Taking care of those institutions
and factories that you have in your
midst, and keeping them here, is one
. of the big factors in bringing others
| az well. If your banks learn to recog-
nize the value of the manufacturing
plants, they will come to understand
that the manufacturer needs money tc
, carry on his business, and must be en-
! couraged.
Towns in New England have fol
generations recognized that it is the
| manufactures that increase the popu-
} laiion. It is the pay roll that makes
J business; it is the product of the fac
: tories that brings many from foreign
towns and cities and increases the
hank clearings and bank deposits
When your bankers and moneyed
) men will be ready to lend a helping
J hand to the worthy manufacturer an6
, you can advertise that fact. 1t will gc
: a long ways towards making effective
, your slogan Topeka Kan, Topeka
l Will
you have a beautiful city here
and you have the spirit to urge pro