The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1911-11-09
CLIPPINGS.
This Column is Presided Over by our
Scissors Editor.
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1t is easier to climb down a tree than
to climb up, which explains why the
top is never crowded and why there is
always room there.
Cheerfulness takes no more effort
than grouchiness. Therefore keep
smiling when things go against You.
1t makes those around you feel better
and you will also be the gamer.
Few people have any idea what an
incentive it is to both teacher and
scholar to know the parents and out.
siders are taking lively interest in
their work. We believe the "little
folks" at school appreciate such interest
more perhaps than the larger ones.
Still the effect is not lost on any of
them, and we hope every parent will
take hint from this and place the
public school on their visiting list.
When your delivery boy keeps Mrs.
A. B. &. waiting for her order, she says
she is going to trade at the other store to
see if she can get things delivered-see
II they will appreciate customer whose
bills run from $500 to $1,000 every
week. She thinks that when she orders
cOrned beef that you ought to see that she
gets it about three or four hours earlier
than when she orders chops, She doesn't
think that you have thing on earth
to do but remember her dinner hour
and deliver her order in time to start
dinner at exactly the right time to suit
her convenience. Probably there are a
thousand Mrs. A. b. C.s in close
proximity to your store. Few people
realize the number of things that the
retail grocer or market man has to do.
OF the minor virtues, there is none so
attractive as courtesy. There is none
which yields so readily to practice nor
any which bears such rich fruit, A
kindly manner, cheerful greeting or a
pleasant smile are only the outward in
dicatiOns of that spirit of friendship
which, no less than the spirit of in
telligence, is part of the boundary
line between man and beast. Modern
haste is fast doing away with those
finer attributes in every day business
life. A belief is growing that it is i'm
possible to hurry and practice courtesy
at the same time. So courtesy suffers,
and so we who lay aside regard for the
feelings of others suffer in character.
Dying Sydney would never have given
the cup of water brought to quench his
thirst to his wounded comrade, had not
his entire life been one of gentleness
and thoughtfulness to others.
The business man who has the enter
prise to advertise literally and systemati-
cally may be depended upon as one who
will give his customers every possible
advantage in the way of bargains be-
cause his generosity in both instances
is inspired by one and the same motiye-
to increase the number of patrons at
his store. A large patronage at small
profits will easily prove more remu-
nerative, in the long run, than a much
smaller one at big margins of profit and
the larger volume of business is other
wise desirable for obvious reasons The
merchant can buy more often and in larg-
er quantities, thereby avoiding losses
from out of.date and shopworn goods,
besides profiting by the discounts al
ways possible to the big purchaser.
The newspaper is admittedly the best
of all advertising mediums and its adj
vertising columns will always reflect
the Importance of town as trading
center. AS matter Of economy, there
fore, you should never fail TO read the
store news.