davidaulloa/AmericanStories huggingface dataset:
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-08-03
The Modern Method.

That the larger advertisers were be
ginning to see the advantage OF news
paper advertising as against magazine
advertising was the contention OF l..
II. Brow n of the Catholic Citizen in a
lecture. "The Newspaper as an Adver.
tising Medium before the college OF
Journalism. Marquette university. at
Milwaukee recently.
"1f merchant can sell summer
underwear In winter by advertising
II shows the power of advertising, Z"
he said, and referred to the compare
tive cost OF newspaper advertising
and OF mailing circulars. saying that
the newspaper carries the message to
the nreside. where the whole family
will see II.
The method Of going around TO buy
a drink or cigar in order to adyer-
tIse ones business is Obsolete he
said "The modern method is to ad.
Vertise Ia the newspapers"
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-08-03
Begin each advertisement with
the sparkle Of life; then bring II
to an end before the sparkle
fades.
suooess nor .he stleker.

William IL. Hudson, contributing tn
Judicious Advertising. asserts THAI
repetition OF advertising is a double
barreled selling weapon.
How much and how often do need
to advertiser This is the first ques.
ton the new advertiser asks OF his
agency.
"It is a telltale question, for the man
who asks Il has never really mastered
the first rudlments of advertising.
The muchness and the frequency
Of advertising are taken for granted
by every experienced advertiser II
is only the novice who imagines that
an economical limit can be set In ad
vance to advertising II you
would merely keep pace with the
spirit OF change. the spirit OF restless
ness. the constant movement OF the
flesh and blood procession that lines
your street, you must advertise free
ly, advertise consistently. advertise per
sistently. There is no room for the tail
ender In advertising. He Is constant
ly dropping out of sight
But II there were no changes 10
the human stream that passes your
store you would still need TO adver'
tise and advertise frequently"
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-08-03
OLD PROCESS is TOO SLOW
Articles Of Merit VIII Eventually Sell
Themselves but Advertising
Speeds Good Results.

"This looks like a good shirt" re
marked the buyer.
THE best have ever seen for the
money" replied the haberdasher.
But never heard OF II" added the
customer.
mo one ever hears OF It," said the
dealer. THE manufacturer has the
idea that a good shirt will advertise
itself"
How does this theory work out?"
well. we sell five A-B-C shirts, and
three OF the E.F-G make TO one Of the
unadvertised kind; and, besides. the
advertised shirts are known and asked
for, the sale being virtually made with
out effort on our part. while to sell
one OF the unknown brand II is neces-
sary to change a customer's favorable
opinion OF an advertised article, and
that ia neither easy nor worth while"
This experience is not uncommon. II
cannot be denied that a good article
will advertise itself, but the process
recalls the thoughtful man who, on be
ing told that coffee was slow poison.
remarked. 'Is it not very, very slow"
Moral Good advertising speeds ur
good results.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-08-03
HoED CROP PROFITABLE
Possibly Can and Still Show Con-
siderable More Profit.
CBy W. NJ. KELLEY.)\

The more | study the value OF In
tense culture and thorough cultivation
given some hoed crop the more haYe
come to appreciate its value in dhr
crop rotations. No practical far.'er.
who has given some hoed crop thor
ough cultivation during the whole OF a
growing season has tailed to note the
good effects upon the succeeding crops
in the rotation that they are prac-
ticing
Years ago the old practice OF bare
summer following found favor in
many farming sections. but during re-
cent years the decreased price of farm
products aud the decreased cost of
labor has made it's use actually pro-
hibitive. besides the practical farmers
have discovered that hoed crop will
accomplish all that bare fallow pos.
sibly can and still pay better than any
other crop that is raised In the ro
tation.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-08-03
LIVE STOCK NOTES.

Sheep increase the value OF a farm.
Keep the ewes in clean sheds and
feed oats, bran and oil meal.
More mules die Of accident and old
age than from disease.
Breeding young ewes leads to a
weakening of the flock.
Ewes should not be used for breed.
ing before year and half old.
Strong, vigorous pigs when a week
old will care for themselves. barring
accidents.
Uniformity in the size OF a bunch
OF hogs has a great deal to do with tn,
price they will bring.
Because sheep have warm coats II
does not follow that they can be ex.
posed to wet and storms.
When the boar pigs are about
months old they should be separated
from the rest of the herd.
A field of sweet corn sown broadcau
in June will make fine feed In the fall.
as the pigs are extremely fond of II
When hog reaches 200 pounds I'm
weight 1t requires extra good care and
an expert feeder to continue 10 Law on
flesh at a profit.
check rein Is unnecessary cruelty
For the horse that occasions trouble
by reaching down after grass or corn
try a muzzle. but leave his head free
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-08-03
Parental Authority.

At the international congress- OF
child welfare, held in Washington, one
OF the speakers said the fault Of let
ting a child do as II pleases is respon-
sible for corruption, dishonesty, vice.
and the low standards Of citizenship
that prevail in many other quarters.
Parental authority is taking a back
seat these days. And what has taken
its place? Just look at the blandish-
ments around. They have pushed the
parent aside-the shows, the sports,
the street corners, the hashy novels.
the cigarette and the obscene picture
and story. Wouldn't II be well, while
We are Aguring on great reforms. tina.
parental authority be one of them!
That is just as important as fresh
air, the playground. or the individual
drinking cups. In fact, when parental
authority goes, everything goes We
might not make mistake as TO what
parental authority is. II is not a club
or straitiaoket Il is the child's moral
and emotional activities. trained in
the right direction by, the love and
association OF the parent. II Is tha
salvation of both parent and child,
Ohio State Journal.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-08-03
TO PREVENT SOIL BLowlGa
Planting Of Windbreaks VIII Temper
Force Of Winds and Prevent Loss
Of Much Land.

The older a country becomes and
the drier the season is, the greater is
the danger of the wind blowing away
the best part of the soil. The windier
the country. and the less timber and
hedge rows and windbreaks there are
the greater the danger of blowing.
says Wallace's Farmer There Is not
much danger OF It when a new prairie
sod is broken up, because the vegetar
BILE fiber holds the soil together In a
surprising way. There is not much
danger when the land is well sup
piled with vegetable matter through
the application of manure or In any
other way. The danger Increases with
the absence OF windbreaks and with
the decrease OF vegetable matter In
the soil through continual cultivation
The danger is always greater when
the surface OF the land is smooth. as
after II has been rolled or grain has
been narrowed in rather than disked.
This will indicate the best method of
prevention.
We are told that there are large
been farmed a number OF years. where
a warranty deed. no matter by whom
given, will not hold the land. The
same condition OF things will exist in
the newly settled west, particularly in
the semi-arid section, II the land is
given over continuously to the cultiya-
tion OF crops.
,n1 ah tu-a
per cent. of vegetable matter. and
when this is reduced to one per cent.
which will certainly be the case II
rational system OF farming is not al
lowed, these soils will blow when
there is a wind. Hencs the remedy
is: Keep your soil in some way as
full of vegetable matter as 1t was when
the raw prairie was first broken up.
Plant windbreaks. We were greatly
impressed thirty years ago with the
difference in the force of the winds In
the adjoining counties OF Madison and
Adair. Madison county was settled up
many years before Adair. and when
ever we passed from Madison into
Adair county we noticed that the
winds had increased force. In the early
| settlement of Madison county. wind
breaks were planted. thus causing the
| winds to rise as they passed over.
| leaving the fields in a comparative
calm, while the prairies were wind
swept. One can scarcely realize the
| difference that a windbreak each mile
| would mSke in the force of the winds.
Hence the planting of windbreaks.
even il only around the house and
barns, but much more II in long helts
to the west will temper the force Of
the winds and prevent soil blowing.
Next. avoid leaving a smooth sur
| face for the winds 10 blow over. In
these sections no roller which leaves
the land smooth should be used for
any purpose, unless Immediately fol-
| lowed by the harrow. In sections in
any part of the country where blowing
is to be anticipated, the broadcast
seeder should never beNused, but al
ways the drill. thus leaving the sur
| face rough, and in a measure prevent
ing blowing The main thing. how
ever. Is to keep the soil plentifully
supplied with vegetable matter, which
can be done only by the adoption OF a
rotation.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-08-03
GROWING CABBAGE.

Danish Ballhead cabbage seed should
be sown in most sections not later
than the FIRST of May. This variety re-
quires long season for full develop
ment. Prepare the ground in such
manner that there will be an abun-
dant supply OF moisture for the ger
mination OF the seeds.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-08-03
POURING MONEY
INTO A HOLE
BY GEORGE S. sANTA.

"JUst like pouring so much
money In a hole" merchant
often says when approached on
the subject Of advertising his
business. will agree with him
In that statement, but ! want to
explain just how I understand u.
want 10 remind that man
how, down in Texas a year ago.
there was > company which put
nearly a million dollars "Into a
hole" Finally. a vein Of oil was
struck. so rich and so generous
In its flow, that the money the
company put into the hole has
already come out again and
there Is every indication thai II
will keep on coming until II has
been paid back scores Of times.
That is the kind Of hole into
which you put your money for
advertising. But you don't need
to 90 to Texas TO find II. With
you, II Is Just around the corner
at the newspaper office. u you
do not advertise, advertising will
never give your business a tonic,
move those shelf-worn goods,
and put a swell in your ledger
balance.
will admit that no merchant
can advertise without spending
, money. Furthermore, real ad-
vertising takes lots Of time and
thought and work. II Is also
true that those fellows down In
; Texas might still be wondering
!. whether there was really any oil
down below them II they had
been so attached TO their cur
, rency as to have been unwilling
to pin II to their faith and send
II down into the hole.
! Which are you going to be-
, a wise-aere pessimlst elinging
to the one talent you have, or
will you spend part Of Il In
advertising that will bring you
back ten talents In the place Of
one7
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-08-03
Enthusiasm.

Out OF self-conhdence grows enthu.
siasm and earnestness. For the man
in earnest nothing is impossible. En-
thusiasm keeps men young and strong
IL is the steam in the boiler, the
''iuice" on the trolley wire. Earnest,
ness IN a young man will make him
a hundred friends. Enthusiasm win
help. him over thousand obstacles
Henry M. Hyde
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-08-03
Poor Fences Harmful.

Poor fences are always letting the
stock leak through into the corn crop.
And very often the loss doesn't stop
at the amount OF corn destroyed
Sometimes valuable animal secures
an overdose of corn.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-08-03

a little advertising is a dan.
gerous thing; the largest adver-
tisers are, almost without excep-
tlon, the most successful ones.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-08-03

Advertising Is not a gamble;
II is no more difficult or myste-
rlous than any other legitimate
business activity.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-08-03
HORSES In Wisconsin.

Within the last four years the num-
ber of horses in Wisconsin has in
creased by 73,06s head.
The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1911-10-04
HE MOULD sTRIkE BACK.

II rs the opinion OF the Marquette
Mining Journal that Governor Osborn.
I'm declaring he will not make sin
gle speech or lift finger i'm the pro-
motion of his candidacy for "A Sec
ond term. makes a statement mat
circumstances may compel him TO dis
regard i'm the event of an attack on
him during the campaign. 1t is in
conceivable says the Mining Jour
mai, that In face of an unjust attack
OF the nature of those which have
frequently In the past been leveled
against public men in Michigan he
would be silent when he was best
qualified 10 deny and refute. Mayhap,
of course. the ueNt campaign will he
In marked contrast TO recent cam
paigns I'm Michigan. Mayhap the can
didates will exchange compliments in
stead OF verbal hrickhats. hut II theI
governor should be unfairly assailed
by any Of his adversaries we very
much question whether ne would re
frain from speaking vigorously and as
many times as might bee necessary
lie il primarily fighter, and has new
ar been famed for opposition tol
turn the other cheek when he re
,eiyed a buffet"
The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1911-10-04

compensation of injured workmcn and
for the fixing of employers liability.
Having laid the foundation for this vi
tally important reform. the state de-
mands that execution be apparent i'm
the same spirit ana with the same
aggressive interest which has been ap-
parent in the inception of the move
ment
These are but two of many import
ant issues which bear the Osborn
stamp; and when the citizen of Mich
igan measures them along with The ex-
tended program of other equally inn
portant measures that have this year
been initiated with a vigor and po-
tential possibility, an honest eonclu-
sion-based on the good of the state
demands the denomination and the re-
election of this fascinating statesman
from the north.
Fundamental changes i'm the official
structure OF the state have been re-
commended changes which. i'm many
Instances are so radical und Yet so
rightoousD, that elimination is phys.
zeal mpossibility in one short acrm
The change in the gubernatorial term
from two TO four years; the elimina
ton Of unnecessary offices: the cembi.
nation of duplicating jobs-thesc but
suggest the deep seated governmental
movements which are well ON their
way. How absurd il would he To- think
of swapping horses in the middle Of the
stream,
Financially the state is out of debt
"a suggestion uf the soundncss of the
way in which this Governor does bust
ness.
Indeed, turn I'm what direction Won
may. and, if YOU are honest with your
own convictions, YOU must appreciate
mat the state does itself n wholesome
FAVOR when it takes Mr.. Osborn at his
word and insists that he continue i'm
the Executive Chair at Lansing.
And, after all is said. take a moas-
ure of the man himsclf-big i'm frame
big IN mind, big in heart, big i'm sound
Christianity, big in viewpoint. big I'm
abilities, big in experience, big i'm pur-
pose. To us. at least it is a source
OF never ending pride that such a man
iypihcs the citizenship Of Michigan as
flrst Citizen of the two pennsuIas:
that such man stands for Michigan
before the world.
The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1911-10-04
BY CHAMP CLARK,
Speaker of House of Rep
reSentatives

POLITICIAN, and every PORTION of his TINE
ENERGY and TALENTS the SERVICE of the STATE I
do not that every should for Office That poor
business at bepoor when you succeed inexpe poor
you fail What mean that EVERY CITIZEN should help
far he solve the problems for the RETIREMENT of
GOVERNMENT, the IMPROVEMENT of SOCIETY and the
PERPETUITY of the REPUBLIC. 1t is the DUTY of every
citizen ATTEND both the PRIMARIES and GENERAL
ELECTION to the end that GOOD and CAPABLE MEN MAY
BE SELECTED. The ONLY way to REFORM POLITICS is
to be ACTIVE before and AT the ELECTIONS.
PERSISTENT CHARGE PUBLIC MEN ARE FOR
SALE AND THAT ALL GOVERNMENT IN
oueHLY ROTTEN NOT ONLY PUTS IMPROPER INTO
HEADS OF PEOPLE OWN CHILDREN BUT
HAS WoEFuL EFFECT IMMIGRANTS COMING TO OUR
SHORES AT THE RATE MORE MILLION PER ANNuM
TO BE AssIMILATED BY US AND FASHIONED
INTO AMERICAN CITIZENS
They should be taught that theory of government the
BEST devised by the wit of that the majority
American of all parties ABSOLUTELY HONEST that
the MAJORITY of PUBLIC MEN r. of HIGH CIIARAC-
TER and PATRIOTIC and that the CORRUPTIONISTS are
only IL EXCEPTIONS which prove the rule have no sort of
patience with these PESSMISIS who go about PREACHING
the UTTER and UNIVERSAL VILENESS of AMERICAN
CITIZENS. .'EE
The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1911-10-04
GREATEST NATIONAL ASSET.

| At the Conservation Congress IN
Kansas city. Or. Harvey W. Wiley re-
duced the matter To figures. The Ma
tional health is worth five hundred
and forty billion dollars. This stu.
pendous sum is reached by captaliz-
ing the six hundred dollars average
annual earnings Of forty-fiye million
wage workers They represent FOR
each worker twelve thousand dollars
invested at i've per cent The total
comes to the billions Or. Wiley
toned.
THE man who waters milk" he
added. waters the stock Of the larg-
est and most prosperous company In
the world" To preserve the public
health from ignorance and from in
sdious attack. he advocated a Nation
al Board Of Health and rigid enforce
ment Of the pure food and drug acts
As 20 the National Board ~ Health,
he declared II held no such menace
10 the public through the establish
ment Of a doctors trust" as is now
imminent from ignorance and divided
counsels Selfish physicians. he said,
would be glad To see the present CON
dition endure, as it makes for disease
and thus into their hands an increased
practice As 10 the pure food act.
he held that the man who poisons the
food OF the people is corruptcr Of
morals for whom no penalty is tool
severe.
Certainly nothing could be more ger
name TO a conservation congress than
the kind of doctrine DR.. Wiley gives
out Nothing can be more important
to the Nation than its health II az.
'ects industries, education, marriage
II perpetuation Of the race. If there
ts me branch of conserve tion that
ought TO be predominant in the public
thought II is this. The National Gov
eminent surely has the right TO pro-
tect its greatest asset. and To visit
on those who through OBJ
stnate ignorance, narrow selhshness
or greed interfere with It's develop
ment
The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1911-10-04
THE STEPHENSON pp,zr

II Us likely that when Senate. -,apb.
enson was pouring out money to holm
the campaign Of Robert NJ. LaFoIIetta
as a candidate for governor. tho
Thought never occurred To him that a
time would come waen he wouId no
called to account for money he had
disbursod In dcfraying the expenses ~
his own election. and that Senator la
Toilette would be accredited I'm the
popular mind with instigating the Of
fetal inquiry remarks the Evening
Wisconsin.
Everybody knows that enormous
sums lave been spent In Wisconsin
by candidates for Office since the en-
actmont Of tho primary election law.
Most OF tho outls precedes the prl-
narics. u is possible 10 disburse I'M
mited sums without spending a
penny corrupjly. for II costs a great
deal 20 organize state az large as
Wisconsin and 10 get ont the vote.
Tho grc I'd Of the proposed lnyesu-
cation J. been pretty well gone over
but certain dramatic interest win
attach to the proceedings begun in
THIS city today by the committee or
United states Senators entrusted with
the conduct OF the investigation.
The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1911-10-04
THIS is MY 63RD BIRTHDAY

III Rev. George Thorncloc. bisbou
OF Algoma ana one Of the foremost
prelat"s of the Church Of England in
: anada, was born in Coventry. Eng
land, oct 4, 1S4s. At the age Of ten he
accompanied his parents To- Canada
HIS education was received principaI-
~ at bishops College I.cnnoxviro
quebec. He was ordained in 1874 and
the same year became rector Of n
church at Stanstead, Quebec. whore no
remained eleven years. During tho
next twelve years he occupied a null
PIT In Sherbrooke. Quebec. where ne
established a reputation as a forcefu
preacher and an ardent worker In tho
case OF missions. education and Other
activities OF the church. In 1897 no
was chosen bishop OF Algoma. Of which
sault ste. Marie is the see city.
The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1911-10-04
A SECOND TERM FOR OSBORN.


me published statement OF Gov
ernor Chase $. Osborn-indicating q
Willingness To serve a second term as
Chief Executive of the state of Micbi-
gan-should settle once and for all the
question of who shall be the next Re-
publican gubernatorial nominee. With
out SO much as a breath of opposi-
ton, he should be unanimously renom-
inated-just rs he will then be trium-
phantly reelected.
II public servant i'm the history of
Michigan EVER deserved this compli-
ment, Governor Osborn has earned II
from his party and at the hands of the
people of his state whom he has served
with rare vigor. keen aggressive
ness. a sterling integrity and a splen-
old independence of thought, purpose
and action.
These comments are made without
.disparagement of the capabilities of
many other sterling citizens of Michi-
gan who are rightly considered by their
friends to be of gubernatorial size.
There are many other men who would
make strong and able Chief Executives
But the eternal fitness of things. at
this hour. unreservedly dictates a un-
animous harmonious agreement upon
TINS one citizen who is the man of the
hour and the man or the hour.
His statement indicating a willing
ness to run a second time if nomi-
hated-is clear in its conclusions. Re
linquishiug none of his preinauguraI
"ntipathy to more than one term. ne
admits his obligation 10 his friends. to
his party and to his state if they deem
1t wise and proper and necessary that
ne should again be their candidate for
chief Executive. Such a demand is
apparent in every township of every
county In the commonwealth because.
though men may incidentally disagree
in some opinions with the distinguished
gentlen,,.H from the 500, all unite In
of his capacity. his
abilities and his tremendous value 10
the people of the state OF Michigan in
the position he now SO compctently
fills.
Governor Osborn says he will not
campaign for a denomination. 70 cx-
pect him to campaign for a rcnomina.
ton would be little short of insulting
TO his splendid worth. because if a
Governor ever earned denomination
ON his mcrits-Govcrnor Osborn il
entitled To this recognition.
After his nomination. however-after
his party has indicated its voluntary
desire that he continue in it's state
leadership-hc declares that ne is ready
to campaign for recollection with all Of
the vigor for which ne is so noted
Even this should be unnecessary. Gov
crnor, because your admirers are legion
In the Democracy as well as In the Re
publican party
The tax investigation commission is
to recommend fundamental
and complete reorganization of the tax
alton structure of the state. No move
ment of greater Importance was ever
inaugurated and IL must be completed
In the spirit i'm which IL starts.
Another special investigation com
mittee is preparing TO comprehensive
~ recommend adequate law for the