Omaha daily bee., 1911-01-22
COLORADO USES PUBLICITY
Has a Board Working Along Modern
Lines to Get Settlers.
UNDER BOARD OF IMMIGRATION
sends Representative 90 All Ina
portant Gatherings where Pros
pective settlers Are Liable
10 Gather.


Colorado IL showing something more than |
an attractive exhibit OF products at the |
Land show The exhibit Itself is wonder
fuzzy comprehensive and has attracted an |
unusual amount Of attention among the 1
thousands OF intensely interested people |
who have thronged the Auditorium daily |
and nightly.
but 70 the students OF publicity work I
Colorado is here showing what definitely
planned organization. backed by great
and progressive state. can accomplish In |
the way Of state development.
The Colorado state Board OF Immigra- |
ton was organized, pursuant TO an act OF
the legislature OF that state, in April 1910. |
The membership OF the board consisted OF
Governor John +. shafroth, as president
ex-officio. and Ex-Governor Alva Adams |
Colonel d. &. Dodge and T. +. Mahoney'
as members Alfred Patek was chosen as
commissioner OF immigration and secretary
to the board.
A comprehensive plan OF publicity was
inaugurated. as well as plans for gather
ing accurate data OF the states varied re-
sources Both features OF the work were
intelllgently and earnestly prosecuted and
the results have been gratifying to de-
gree The success which followed was very
marked upon the fortunes Of Colorado and
the board is regarded by press and people
as one of the fixtures in the administration
Of public affairs in the centennial state
Many Letters of Inquiry.
During the first eight months Of the
boards existence Il had handled Ash let
ters OF inquiry concerning the resources OF
Colorado and the opportunities offered to
home-seekers and investors. These letters
came from every state in the union, as
we'll az from China, the Philippine Islands,
Porto Rico. England. Switzerland, Sweden
Panama, Cuba, Australia, Canada and
Mexico.
In prosecuting its state building cam
paign the Colorado State Board Of 1mmi-
grafton sent out in the eight months 1898
regular letters. 1872 special form letters,
1855 regular form letters and 566 special in
dury letters. The number OF pamphlets
mailed direct to inquirers was 54,0i5, while
5000 weekly bulletins were sent out.
The board has also been represented at
various gatherings. At the National 1rri-
CATION congress at Pueblo last September
It distributed $500 pamphlets; at the Pitts
burg Land show 175,OOO, at the Council
Bluffs Horticultural show 5000 and at the
Chicago Land show 6450O0
Many Pamphlets Distributed.
The pamphlets issued and distributed by
the board are Agricultural Importations
Land of Opportunity" Colorado Re
source Map" prepared by the office of the
board This map has proven very popular;
"Dry Land Farming in Eastern Colorado"
"Dairying in Colorado" General Farming
in Colorado" Hog Raising In Colorado"
Irrigation in Colorado" Making Living
on a Ten-acre Fruit Tract in Colorado"
Poultry Raising in Colorado and Bee
Keeping in Colorado" Truck Gardening
and Small Fruit Growing in Colorado"
Apples and Alfalfa" 1.-THE Story of the
Western Slope" Amazing Figures on
Fruit and Vegetable Shipments in Colo
rado," Colorado Guide With Postal" State
and Carey Act Lands" and a collection of
six Colorado booster" post cards.
F'orty-eight per cent, or nearly one-half,
of the inquiries came from persons In
small country townsville after the farm
ers. are the very best prospective settlers;
Is per cent of the inquiries came from
rural routes, therefore they indicate the
farmers interest in Colorado lands. I'm
doubtedly quite percentage Of the small
town inquiries should be ciassed coming
q from farmers, even though no rural route
was given in the letters. The balance OF
the inquiries, or SO per cent came from
the cities of from 10000 population up
wards.
Many Promise TO Come.
II is interesting to note, as showing the
results OF the boards work, that nearly Il
per cent of the inquirers stated in their
letters that they would come to Colorado
on suoh-and-such a date, TO either buy OF
investigate the land which had most
;. strongly appealed to them It is estimated
that between 200 and 300 homeseekers called
at the office of the board TO get final in
formation before seeking Colorado farms.
The board has pursued its campaign fol
new people along many varied lines, In
addition to the sending out of literature
and letters 1t has received illustrated
articles descriptive of Colorado in many
eastern magazines, conducted an excursion
Of the National Nurserymen's association
to northern Colorado to demonstrate fer,
tility OF soil and suitability OF climate
supplied American consular agents in the
farming countries of Europe with Colo
RADIO farm literature, taken steps TO checl
immigration into Canada, co-operated witt
the numerous commercial clubs Of tn,
state and generally made OF itself a mill
tant factor in the development Of its grea
state.
As an example OF what to do and how t,
do It in state building the Colorado Stat,
Board OF immigration is easily leader