The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-11-13
ADVERTISING TALKS
Continued from Page one.)

(Contlnued from rage One.J
and marvel at their VASTNESS; we
wonder at the TREMENDOUS
STOCKS of merchandise carried; VIC
are amazed at the Philadelphia Egyp-
tian Hall aud the Now York Audi
iorium and House Palatial, ALL
PROVIDED FOR THE ENTER
TAINMENT OF CUSTOMERS; we
are impressed with the atmosphere of
AT HOME
We do not realize. however, the
TREMENDOUS amount of DETAIL
the great expenditure of money-rc-
quircd TO make the surface things Swe
observe so appealing TO us, On Satur-
dsv night. October 2Sth the employees
Of the Philadelphia store gave us
glimpse of the inside Of this great
enterprise and gave Mr.. Wanamaker
made even HIM marvel at his own orga-
nization. created as it has been, by his
own genius.
structad in the Arcade The cm-
plovees. divided into divisions repre-
senting the various departments of
the business. marched by this grand
TiI%I,s 5tapd THERE r RI; WEKE Z + SE sEVET a
CTES TO end the march,
This unique parade, with banners
! that indicated the several depart
mcnts, with mottocs that told of the
principles governing the business,
was witnessed by manv thousands of
people. for the Arcade Is Il very large
opcn space. which extends skyward
Twelve floors. Around the halustrades
were thousands Of guests Of the en-
r,I, No
markable scene.
The Seventh regiment band Of New
York. which escorted the New York
delegation; the Wanamallcr Baud,
made Up Of sixty employees; the Fife
aud Drum Corps. composed of girl en-.
plovees: the pcals OF the wonderful
pinc organ on the second tier of the
Arcade. the singing of the chorus.
the waving of the colors-all made the
IMPRESSIVE.
Standing on the platform was Mr..
Wanamal.er, nearly seventy-four years
old. picture of robust health. who
smiled at and salutcd his employees as
they marched BY. When it was all
over nc did not look nearly so tired as
MANY of his associates did.
He was presented bv his employees
with a deed to the property on which
horn. The decd was accompanied by
large book in which was recorded
the signatures of all his employees
over $4,000 in all.
Then he did some giving on his
own account. He redonatcd the prop
erty for girls hospital to. bear the
name "THE ROBERT C. OGDEN
HOSP1TAI'-a fine tribute to Mr.
Ogden. who had been Mr. Wana-
a ~ hus
wears He also donated a farm of 225
acres, within au hour Of Philadelphia,
mating and full of news. We visit the
stores IN Philadelphia and New York
for q home for EMPLOYEES who arc in.
canacitated from service.
Late IN the cyeniug-ncarly eleven
o 'elock-Mr. Wanamaker stock talking
men and said this significant thing:
1T took me two years to
learn that NEWSPAPER
ADVERTISING A is THE
ONLY REAL BUSINESS
LEVERAGE, but | learned
it. and for forty-eight years
| have been consistent and
enthusiastic newspaper adj
vertlser. 1t has been a WON
DERFUL HELP IN
BUILDING MY BUSI-
NESS"
The development d of the
Wanamaker business. or anv
other business, depends up
on the interest of the people
in that business, and that
interest cannot be aroused
EXCEPT BY HONEST
PUBLICITY, regular and
persistent, IN DAILY
NEWSPAPERS.
Fifty years of business ac-
tivity such as Mr.. Wanama-
ker has given to the people
is inspiring.
(To be continued)
It hassbeen suggested that these ad-
vertising stories be printed in book