The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-07-18
ADVERTISING TALKS
WRITTEN BIT
WILLIAM c. FREEMAN

The other day a young Ger
man came in to see me about a
plan for advertising a bottle
for babies. He secured the
patent rights for America
from German manufacturer,
and he wants to advertise. He
has only $4,000 that he can
spend in advertising.
Before he came to. see me
he had consulted with an adj
vertising agency andthe man.
ager of that agency told him
that HE MIGHT BE ABLE
to make an impression with an
expenditure of $4,000 in A
FEW newspapers in New
York City.
He had about given up the
idea of starting an advertising
campaign because he DID
NOT KNOW WHERE he
could get it. Be sides. he DID
NOT FEEL LIKE BORROW
ING $1,000 to put into some
thing that he was not sure
would bring his money back.
We must all remember that
while advertising is good
WHILE 1T HAS CONTRIB
UTED TO THE SUCCESS
OF 90 PER CENT. OF ALL
THE BUSINESSES THAT
HAVE SUCCEEDED, never
theleSS there is not one of us
who can prOpheSy TO A GER
IAlNT4 that advertising is
sure to pay.
When this young German
read of the advertising success
OF liz in this column, and
how it started with a capital
OF only $4,000, he felt en-
couraged-A NEW HOPE
SPRANG UP. So he came 10
see me, and this is what | told
him:
Your patent. as You explain II
- good one. II baby can take
MIX through a nipple that won, col.
iIpse that won't pump him fuU M
ar thereby producing collie or SION.
ach aCne-yOu can advertise vour
patent IN the most human kind nj a
way ana make your advertising an.
peal 10 Doth mothers and fathers
! know what an institution a baby
. with the collie is. at > a. m.-so docs
'''TE daddy who has been Weakened
out OF a sound sleep-so does every
iHoIher VINO takes care OF the babv
=. NOW ABOUT this $1,000 OF Yours.
hou could start To- advertise I'm tho
smaller cities throughout the countrS
cues Ike Syracuse, Schenectady.
hochester. Binghampton and Huffaio
IN New loak state: Detroit. Michigan
cleveland and Toledo. Ohio. Five
thousand dollars will 10 n great wav
IN these communities and will give
you a large amount OF space I'm one
GOOD Newspaper in each city.
he4ore sou Eet through with these
+ ci'les before your money is hair
gone. unless ! am very much mis-.
taken YOU VIII be doing enough bust.
ness 70 Justify taking uo several
oth'r ciues-but get YOUR start in the
smaller communities first fhink
they VIII supply YOU with enough
money. as direct result OF your ad-
Nertising. 20 enable you 10 start adj
YER 'slns IN most Of the cities OF the
country in due course Of time. .nclud.
Ing the ccnters Of population.
Aou tell me that YOU retail this
patent OF yours for - cents and that
your margin of profit g. fair. I esfi-
mate that II you sell 800. 600 bottles
win nipples. you can afford 20 spend
S'"'' In advertising If you sell
l."p'"'' you can afford ~ epcn7
$l".''"-if son sell 100000 you can
afford to spend 10000. etc.
y do not know how many bottle
babies there are In the United states.
buy there must De- az least five million
OF them. go not know how many
bottles and nipples are used year bv
each baby. but Z should think two or
three. anyway
IL your patient Will let the baby
enjoy his mctl-if b. won't give him
collie DO is only n question al a con.
p!' OF years OF Intelligent advertising
when every mother in the land will
want g.
Ny German friend is going
To advertise. He was encour-
aged To jo so just Nv this little
talk. DO YOU think he will
succeed?
ITO BE- c0ufnunr0