davidaulloa/AmericanStories huggingface dataset:
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-02-25
BARNEY GILMORE.

In preparing the scenic equipment
of Kelly from the Emerald Isle, +"
which will be the attraction of the
Illinois theatre next Tuesday, no ex-
pense has been spared by Messrs.
Havlin and NichOlai, who are direct
ing the tour of the play. AS the
scenes are all laid il the west, it
will not be 'hard for the average
theatregoer to appreciate their faith
fulness to nature Particular atten-
ton has been paid also the cast,
which includes Nina Shirly, Jack Da-
ley, Helen Densmore, Harry Matt
land, Zella Rambo, Ted V. Almond,
Alan stsnhope. Thomas H. Wallace,
REX" and several other equally
well known people
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-02-25
POLITICAL ADVERTISING.
Mr.. Voter.


To the voters of the city: You
have right and should know
what each and every candidate
stands for and if he is capable of
filing the position he seeks. l have
lived here since 1881. When l 8 years
old | started to work at the Rock
Island Pillow company: at 10. 1. with
my brothers, engaged in the grocery
business which we kept adding to
until we carried a complete line of
general merchandise. The last few
years was sole proprietor. l made
a success of my private business from
which / retired last August, so that
If you elect me l can and will give
you my entire time and attention to
the betterment OF your city affairs.
The city should be run in the same
manner that good housekeeper
runs her home There should be no
waste Of public funds. Cheap labor
should not be sought, it is costly at
any price. Pay your labor and other
help as high wages as any private
corporation or other city in the cour-
try and more if they deserve ii.
/ believe in municipal ownership
Of all public utilities. Why? Be
cause private ownership only wants
interests on its bonds and profit to
their stockholders it must necessar-
lily mean poor service and low wages.
Think of the overcapitalization of
their actual investment such as their
fictitious valuation of their fran
chises and the enormous amount OF
watered stock that must show a
profit. Municipal ownership does
not have TO show a profit on watered
stock or franchise rights but its aim
is good service, Improvements for
peoples comfort and fair wages for
all labor employed.
| believe the city should do its
own work such as sewers, paving,
waterma rs. etc.
You then do away with such work
as the Twenty-fourth street storm
drain, the Seventeenth street sewer
fzzle and of more recent date when
the Ninth street paving contractors
were substituting sand dug out OF the
streets in place of river sand 1t
will also do away with inspectors
and other jobs created for politi-
clans. ] believe waste and corrup-
ton should and will be stopped. 1t
is only an added burden to our tax
payers.
believe N the moral uplifting
of the city. If we can get the above
conditions in Rock Island we viii
find our municipal tax will be low
er. Then outside capital will seek
investment here in factories and
houses.
have property in different sec
lions of the city. It will be to nay
interest as we'll as yours to see that
the above conditions are carried ont.
If you believe in the above vote for
OSCAR f. APPLE,
FOR Commissioner.
Rio Man Dies.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-02-25

Captain Smith was found guilty OF
conduct unbecoming an officer and
gentleman. That is all that will ever
be known officially, for every man
connected with the trial was sworn
to secrecy forever" II is known,
however, that Captain Smiths ac-
counts as commissary and adjutant
of his regiment were correct to
penny.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-02-25
EaIls Victim TO Thieves.

6. W. Bends of Coal City, Ala.
has a justiicable grievance. Two
thieves stole his health for , years.
They were a liver and kidney trou-
BILE Then Dr.. Kings New Life Pills
throttled them. He's well now. Tn
rivalled for constipation, malaria.
headache. dyspepsia. % cents. at all
druggists
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-02-25

ish, she remarks, though her looks
and manner belle her words. Il don't
go out after the show. but ! scamper
right home. have no fads of fripperies
sew lot and read lot, but the on
~ thing I'm crazy about is being right
here on the stage and doing things"
An example of the simple life is Miss
Barnett
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-02-25

Who is Zoe Barnett? That qles-
ton has been asked promiscuously
about the foyer of the LaSaHe opera
house, Chicago. time and again even
by the theatrical wise ones. When
an unknown can step into a cast of
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-02-25
senger train at Rio Thursday, died
GUST CAPTAIN; SHIELD HIM
Army Officers on Fort Leavenworth
Courtmartial Take Secrecy Pledge.

Fort Leavenworth, Kan, Feb. %.
And the woman shall be name
less
This is the pledge Of all officers
who were in any way connected with
the courtmartial which tried Captain
Guy H. B. Smith of the 4th infantry.
The court recommended the dismis-
sal of the captain from the service
and the president has approved the
finding OF the court All that the
records in this sealed mystery of the
United States service show is that
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-02-25

SHELDON A YOUNGSTER.
Edward Sheldon, who won his
spurs as a playwright with SALIVA
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
PERSONAL APPEAL THE BEST
Suggestions to the Small Town Retail.
er for Interesting tho
Buyers.

Many small-town retailers look with
jealous eye at their city brethren
who have the ways and means for ad-
vertising. If they would but stop and
think n minute they could easily find
methods that would make the city
dealer jealous of them. The small
town retailer has the advantage OF be
ing able TO use personal appeal" ad-
vertising TO the highest degree which.
after all. is the only method that gains
and holds a customer and makes him
a valuable asset.
The Progressive Retailer took the
trouble to secure the opinion OF some
OF the leading small-town retailers as
to the best method of trade promotion.
The answers given below show con-
clusively how easy II is for this class
OF merchants to use personal appeal
to advantage
Get out your handbills by the hun
dreds, especially when you have any
special goods on which you are max
ing a run.
Compete with the catalogue houses
by offering TO furnish at the same
price, plus eXpressage or freight and
expense OF money order. the goods
made by the responsible firms with
which you deal.
Mail circulars early in the fall. win
ter. spring and summer. advertising
seasonable goods at fair prices.
Look after your store windows. The
way to sell goods is IN show them.
Get a hustling roadman out after
all possible customers. II he cannot
close up any special deal. try and get
the man into the store-and then it's
up to you. Mr.. Proprietor
Get list of the property owners
within half dozen miles OF your store.
and then lombard them.
Send out a circular each month,
calling attention to your seasonablo
goods.
Send out a woman TO drum for
women's trade.
Get acquainted with your custom.
ers, and make point of calling their
attention to goods for which they have
not asked.
Keep all your promises to custom.
ers. Get n reputation for honesty. BE
kind to the children who come to the
store; they are your future customers.
Notice the elders, and be able to call
every man by name as he comes into
the store.
Paint your store when it needs H..
and above all keep everything clean
and neat
Keep season goods we'll displayed
and priced In plain figures"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
A Delicate Position.

Would you believe that | once took
prize which was offered for the most
beautifully formed woman in the
world, Mr.. Smitherton?"
Your question is rather embarrass-
ing. Mrs. Gabbsley. II told you that
believed you once won such a prize
l should perhaps let II be understood
that ] had devoted special study to
your outlines. and II. on the other hand.
were 10 say ! did not believe you
could ever have won n prize In n fine
shape contest you would doubtless re
gard me with disfavor. May l be per
mitted TO avail myself OF the scien.
lists privilege and answer yes or nor"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
Observation-Disclosures.

We'll. I'll have to be going. Mrs
Leeder: I'm tired OF seeing you hold
that sore-eyed poodle In your lap"
II wish had known ttat you havs
a fiat in this apartment. Paxley. be.
fore 1t was too late for me TO back
out"
Mr.. Swearington. I'll have to recall
that dinner invitation: we don't need
you TO make the fourteenth. after all. :"
Yes. was at home when you
called the other day. Mrs. whiggins.
but l was reading and interesting
book
Il know well enough. old chap. that
am not lending you this money: !
am just giving II to YOU"
Tho moment you entered the room.
Mrs. Akers. knew you had been eat
ing onions"
No. Rivers. l don't read your stun
in the paper; I'm always tired out
before ! get around to IT.
Mr.. Squibb. don't you think you
have stayed about long enough for
an evening calf"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
a BIGGER Curiosity.

At a country fair I'm a western state
one of the attractions OF which was
an exhibition OF curious animals. there
appeared a countryman attended by
a large assortment OF boys and girls
and a wife in a huge sunbonnet.
The countryman took the barker"
into his confidence. I'D like TO go in
and see them animals" said he. but
II would be kinder mean to go I'm with
out my family, and can't afford
TO pay for my wife and 10 children.
The city-reared barker" stared at
the man in amazement. Are all
those your children" he asked
gaSping
Every one of the 49," said the
man
Just walt minute and I'll fix II I'D
for YOU" said the obliging bark
er. I'm bring out them animals and
let 'em have look at you and your
Family Harper's Monthly.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
Helpful AID. Hints.

IL Is said that people forget
easily In the summer time.
That's all the more reason why
you should not let up on your
advertising.
A western merchant said to
his employees: "6oys, ! want you
to remember that this store
stands for me. am honest and
fair, and | want you to be the
same with customers, because
you represent me. want you
to be frank and ready. and will
ing and courteous; for these are
the things ! stand for, and is the
policy Of my store. Remember
the reputation Of this store 10
what you and make IT,"
You insure your store and
your stock. Why not let WE'LL
conducted advertising Insure
the life Of your business. its
good name. its profits and Its
future7
The price and the profit
don't pay too much fer the one.
or obtain too little Of the other.
Yes. advertising "runs Into
money" but it's cheaper to start
today than tomorrow. The
storekeeper who twins out" 10
he who seizes the opportunity
that his competitor merely sees.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
GOOD ADVERTISING
ECONOMIES ENERGY
BY GEORGE S. BANTA.

manufacturer. who does not ad-
vertise, recently paid to advertising
the best compliment that have ever
heard bestowed upon it. Why" he
said. advertising simply takes away
from the merchant all the character
and individuality he has as a sales
man. Ii doesn't take craftsmanship TO
sell advertised goods-any dub can
sell them"
He then explained how IL was the
policy OF his house TO manufacture a
good article. explain it's merits TO the
retailer. and let the latter, In turn.
use his selling ability IN moving the
goods. He conceded that In great
many instances the goods failed to
move" but he said. 1t was because
the blamed clerks didn't have brains
enough TO push a good thing when
they saw it
Laying aside the ridiculous logic OF
the position taken by this manufac-
turer, may We not say that neverthe-
less he has struck down to the basic
reason for advertising. There are.
throughout this land, thousands OF
clerks, so-called sales people. whose
chief capacity consists in TAX
ing the customers money and wrap
ping up his purchase. The number
who are really possessed of sales abil-
ty Is very small and the merchant
who could get upon his force sutii-
Client quota OF such would be won
der. The average merchant. who hopes
TO succeed must make up his mind TO
do so with the average money-taking.
package-wrapping clerk. To this mer-
chant any force which brings to his
store customers who are inclined to
purchase without convincing sales talk
Is indeed a magic wand of power. II
advertising Is such a force-and we
know that II is-how much respect is
1t not entitled TO as an effective
agency and an economiZer of energy
In the merchandising of today?
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
THE CHANGE IN ADVERTISING
Policy of Pooling or Defrauding Read
ers Prevalent Years Ago Almost
Unknown Today.

All the business men can recall a
form OF advertising that was very
prevalent about 10 TO 20 years ago.
The idea was to fool reader against
his will to peruse an advertisement. 1t
was assumed that the reader was hos
tile to all advertising. and that the
only way to get him to read it was
TO perpetrate fraud. An advertise
ment would start In like news arti-
Gle, as II IL was some sensational or
tragic happening. With more or less
ingenuity the reader would be led on
10 the advice to buy Quackerjack pills
or Cheatham's corsets.
The practical result was TO anger
the reader at so childish a deception.
and few goods were sold in that
fashion
The big dry goods merchants were
the leaders in modern advertising
They were early with the discovery
that the public does not have to be
cajoled, leased or defrauded In order
to get advertising read. They found
IN the contrary that the public was
eagerly turning TO the advertising to
get its questions asked. that the man
who did not answer those questions
was sighted. and the man who did
answer them got the business
The public does not turn to adver-
Using for wit, humor or monkey ca
pers. II simply asks a merchant to
tell them about some OF his most at
tractive offerings. 20 describe them so
clearly that they can know just about
what they are and what they will cost.
You no more need to work Off a
fraud on your readers to get them to
read that kind OF advertising than the
editor needs to play food tricks on
them to get them to read any other
good live news.
The department store men have
Quilt up their great business by recog-
niZing that the public wants the news
If their stores. and is governed I'm its
purchases by the presentation OF that
news In the advertising They found
out that the store that does not adver-
tise is as much out of the game as the
newspaper that should print articles
out OF an encyclopedia on its first
page
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
A Personal Matter.

You must have studied political
economy pretty thoroughly to be so
Impressed with the iniquity OF the
trusts"
ITO tell you the truth" replied the
candid citizen, II don't know much
about the inside workings OF trusts
But l have seen pictures OF the men
who run them. and | have kind OF
aiken n dislike to them"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
screaming.

screaming. could not sleep. was
nervous and lost flesh so rapidly
looked like walking skeleton. doc
tored all the time but had begun to
think there was no help for me. Then
began taking Doan's Kidney pills
and was entirely cured. Doan's Kid
ney Pills gave me new lease OF life'
Remember tho name-Doan's.
For salc by druggists and general
storekeepers everywhere. Price soc.
Foster-Milburn Co.. Buffalo. N. Y.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
GOOD Jokes
A Qualified Acquaintance.

The latest man in Manayunk was
weighing himself few days ago In
the big market house in the suburb
A crowd OF small boys gathered n
short distance away from the scales
and gazed at his girth with wondering
eyes.
The fat man didn't like to be the
center OF interest, evidently. for he
turned and said. gruffiy:
Hope you know me when you sec
me again"
AS the boys took TO their heels one
Of them hurled the parting shot;
I'VE will. mister. IL some one doesn't
stick a pin In you before we see you"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
Properly DIAGNOSED.

Stranser-Doctor. ! ache all over.
Doctor-Malaria. probably.
StranSer-And my head is all stuffed
DIP and have a tearing cough.
Doctor-A little cold along with It.
/ see. Take
Stranger-And | Just feel as II this
world was fraud and Id like 10
throw that old moon at the sun and
stun all the stars down somebody's
throat.
Doctor-Youve got the grip.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
MiQht Work IL.

Il see where a Geneva professor
has frozen number OF fish in a cake
or Ice and has thawed them out and
resuscitated them after three months"
Gee! wish he would do that to
me; 1t would be good way to get
past the summer. But. OF course. he
couldn't"
DO you believe that he did II with
the fish,"
Il see no reason 10 doubt IT."
Then there is no reason why he
would not be successful In your case
you're a sucker"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06

No printed advertising not even
the parables-can equal IN value the
spoken enforcement. The emphasis
OF subtle look or gesture has greater
punctuative effect than commas. semi.
colons or dashes. So, II a customer
or his bookkeeper OF his travelling
man or his chauffeur passes along q
good word about you take II from me.
it's the best endorsement any man
can expect.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06

Advertising in daily newspapers
was given a boost by Wesley A. Stran.
ger. himself a publisher OF trade
paper. at a banquet Of 175 delegates
Of the stamp trade manufacturers as
sociation at Chicago the other evening.
We should patronize the daily
newspapers. more" said Mr.. Stranger.
Trade papers are all right. but we
need to reach the homes az well as
he Business field"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
Sunshine end Sales.

Cheerfulness will attract more Gus
toners. sell more goods do more bust
mes with less wear and tear. than al.
most any other quality.
Good cheer is good lubricant; II
oils all OF life's machinery. II IS a
great producer; It adds wonderfully to
ones active ability and increases men
tai and physical power. II makes
hosts OF friends and helps US to be
come interesting and agreeable.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
With Emphasis

Mistress chastity sticking a finger
into either earl -"Kittie, for heavens
sake, What does that frightful noise
and profanity In the kitchen mean7"
kittie-"Oh. that's nothin'. maam!
It's only cook rejectin' a proposl av
marrij from the ashman!"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
Looking Ahead.

Il see every man named George in
England has Clipped in to give pres
ent to King George. There being so
many Georges. they have raised u
large sum.
That makes me think" said Pa
Hoptoad Hadn't we better go slow
about naming the baby Montmorep,
cy?"-Exchange
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
The Rnal saleaman

Some statesmen think that selling is
like eating--to satisfy an existing ap-
petite; but good salesman Is like a
good cookie can create an appetite
when the buyer ant hungry
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
Poor Eorethounht.

Silicus-They met on a railroad
train quite by accident, and in less
than two months they were married
Cynicus--That's what comes OF neg
lecting to take out an accident policy.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
A New AIlment.

Mother was sick. and Janet. four
years old. had heard the doctor say
that she had ptomaine poisoning
short time later Janet was heard
confiding to one OF her playmates:
Mammals sick. She's got toe-nail
poisoning"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06

ful was tho bearing
down pain that I
could scarcely drag
myself about. Kid
ney secretions were
In terrible condition
and pains through
my head were SO In
tense l could scarce.
ly refrain from
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
Drawing the Line.

"A woman should have a gentle.
cozfiding nature"
Yes, but it shouldn't be so great
as to lead her to play bridge whist
with strangers at a summer hotel"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
Gentle Hint

You want to go back TO your hus
bLnd, DO you? How did you tell him7 2"
II bought myself new hat and
sent him the bill -F1iegende Blset
ter.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06

Casey-Whin | was passing your
shanty 1ist now that goat OF yours
nearly knocked the loife out o. me.
Sure. he's not we'll bred.
Doolon-Maybe not. Casey. but he's
a good butter. all right
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
Unless Rcchristcned

"Limhurger cheese deodorized."
Or III IL hasn't been IL will
But limburger deodorized
IL seems would be limburger still
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
Inclined TO Be Formal.

Madame. do you know that you
nearly put my eye out with your UNI
brella?"
How dare you speak TO me, sir,
without an introduction
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
The Only Way.

Got the last word With my wife this
morning"
How did you manage it?"
Yelled IT up the lube as I went out
the vestibule Of our apartment house"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
Revision.

Suitor-I am afraid that l am not
worthy enough for your daughter"
Parent-Bosh! The point nowadays
Is. Are you worth enough for herr
Judge.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
A WALKING SKELETON.

Worn Out and Frustrated with Ter
rible Kidney Trouble.
Mrs. Margaret Cook. North Market
Bt.. Logan. Ohio. Gays: 1T Is almost
impossible to describe my ourrerings.
NV back ached constantly and az NV.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
Waste Of lime.

do you read the magazincs?"
NO. already have a safety razor
AID can't afford to buy a motor car
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
A Real spender.

Grace IS having grand time at
the seashore"
Met a millionaire. perhaps?"
No; she met young fellow vino
went down with $500 saved up"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
Men and GIrla

Are men rs black" she qucried
AS they are painted do you think 70
In Yankee style ! answered her:
Are girls" / asked. "as pink7''
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
Had No WARNING.

Gibbs-Did you know your wife's
first husband?
Dibs with a sigh)-Yes; but he
never put me onto his domestic af-
fairs. confound him.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
Her Grievance.
Manage

woman near ~ lest her voice
Somehow her tongue got stuck
And our wife's mad because we said:
Some men have all the lsck!"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06

Where are you going?"
II don't know. I'm Just going"
If that's the case. why goY
ITS tine for the girl next door =,
take her vocal Lesson"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
In Court.

What's the trouble?" inquired the
judge.
This lady lawyer wants 10 mako a
motion" explained the clerk. but her
gown is too tight"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06

"Illiterscy is the foe Of progress.-
Amt Il the truth"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06
The Rcason.

Jerks Is only half a mar since ne
married that girl"
NO wonder She made him lose
his head then she took his hand and
finished by breaking his heart
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-06

manager-i Ike IL fourth act Of
your tragedy the best.
Playwright-But IL only has three
acts to g.
Manager know