The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-05-14

The general utility Of the present day automo-
bile has ceased to be subject for debate. The
h motor car has become necessary part Of the
social and business life of the people. 1t is no
longer an expensive luxury to be enjoyed by the
wealthy classes 1t has now become the vehicle
Of the masses
The Ford Model T Car is now easily within the
reach Of any person who can afford to keep a
horse and buggy, while to the business world it
has become as essential as the telephone. All of
John Wanamaker's retail trade in both New York
and Philadelphia is being delivered by Ford
Model / delivery cars. The Bell Telephone Co.,
OF New York, have purchased ffty-two Ford
Model t Cars for the use Of their linenen through
out the State as starter towards the purchase
Of two thousand more for their men all over the
country. -
For pleasure purposes the Ford Model T Tour
ing Car will give you all the conveniences and com
forts desired in family touring car. For business
purposes the Runabout or Roadster will furnish
all the speed, reliability, serviceabity and dura-
bility desired by the professional or business man;
at the same time giving those exharatng pleasures
and the healthfuness WHICH can alone be brought
to you in the wider scope Of outdoor life With
motor Car the country is made part Of the city,
and the city is made the ncxt-door neighbor Of the
farm. Ford cars have demonstrated their supe-
rorty the past eight years. More than 10000
Ford cars in use, and OF this number over
$1,000 are Ford Model t Cars
The Ford Model t Car is well called the Gar
Of Vanadium Steel because it is the only motor
car i'll the world in which Vanadium steel is used
exclusively in construction
Ford Model T Cars have been tested for wears
by over 81, 900 owners, and have proven their
superior worth over all road conditions. Where
other cars labor up a hill OH low gear the Ford
Model t mounts like bird on the high Where
heavy, high-powered cars stick in the mud the
Ford Model T pulls through on low gear without
even hestating
The Ford Model t is a light weight car, the
lightest in weight size capacity and power con
sdered, of any in the world. Mainly because
OF this light weight {made possible by the use Of
Vanadium steel throughout it is the least expen-
sive car to operate, not only in gasoline and oil,
but in tire wear and general depreciation.
1t costs twice as much to move 2, 1000 pounds as
it does to move 900 pounds. Tires cost in pro-
portion to their size, and wear in proportion to
weight and strain placed upon them General
depreciation, through use, is more than twice as
much on $500 as on S7OO-and there are dozen
people able and willing to pay $500 and 5000 for
q a second-h Car for every one willing to paw
$1,000 or over.
The actual power of a car is not determined by
the horse power of the motor but By the proper
ton OF power to the weight Of the car. Most
manufacturers publish all the details Of their cars
except the weight. If weight is an advantage,
why not advertise it with other features2
The Ford Model T car develops 221< horse.
power "a. L. a. NJ. rating and weighs 1900
pounds, or one horsepower for every So = pounds
OF weight. The average 5so-callcd Hhigh-powered''
touring car weighs about 90 pounds per horse
power. The Ford Model T Car has more power
in proportion to weight than any other stock car
on the market.