River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1911-01-19

Distortion No. stated that we have
been accustomed to advertise Grape-Nuts
and Postum as "cure-alls for everything.
It has never been the policy of this
Company to advertise GrapeNuts or Pos
tum to cure anything.
We say that in cases where coffee disa-
grees and is causing sickness it's dismissal
will remove the cause of the trouble, and
we suggest the use of Postum for the
reason that it furnishes a hot palatable
morning beverage, and contains natural
elements from the grain which can be
used by nature to assist in rebuilding
nerve centers that coffee may have broken
down.
Likewise Grape Nuts food does not
cure anything, but it does assist nature
tremendously in rebuilding, provided the
undigestible food that has been used is
discontinued and Grape-Nuts taken in its
place.
Charge No. states that the passage
of the National Food & Drugs Act COM
PEELED us to drop from the packages some
assertions regarding the nutritive value
of GrapeNuts.
We have never been "compelled" to
make any change.
Since the beginning it has been univer-
sal rule to print clearly on every package
exactly what the contents are made of:
Before the passage of the Pure Food
Law the packages stated that Grape-Nuts
food was made of wheat and barley.
We did not esteem the small amount
of salt and yeast as of value enough to
speak Of but after the new Law came
in we became as technical as the Off
Gals at Washington and added the words
"yeast'' and salt" although we have
no recollection of being asked to.
We believed that our statement that
Grape-Nuts will supply elements to nour-
ish the brain and nerve centers is true
and bring authorities to support the fact.
Some state chemists believed this a
gross exaggeration and inasmuch as the
Food Dept at Washington could easily
harass grocers. pending trial on the
much the better way would be to elm
mate from our packages such claims,
however certain we may be that the
claims are true.
Another statement objected to read as
follows:
"The system will absorb greater
amount Of nourishment from one pound
of Grape-Nuts than from ten pounds of
meat, wheat, oats, or bread"
Some Department chemists deceive
themselves as well as the public.
"Caloried" is the word which defines a
unit of heat determined by the amount
necessary to raise one kilogram of water
one degree centigrade. On this basis a
table of calories is prepared showing the
percentage of different kinds of food.
Butter shows $50; GrapeNuts 396;
milk 0.70. Remember the statement on
the package spoke of the nourishment the
system would absorb, but did not speak of
the calories Of heat contained in it, for
the heat is not nourishment, and the
nourishment cannot be judged by the
number of heat units, notwithstanding
the fact that certain chemists would have
the public believe so.
AS an illustration: Attempt to feed a
man sixty days on butter alone, with its
e6o Galleries. The man would die be
fore the experiment had run sixty days.
Then, take Grape-Nuts with 500 and
milk with 0.7o,-the two combined equal
46s-aSout one-half the number of Gallo
ries contained in butter. The man fed for
sixty days on this food would be well
nourished, and could live not only sixty