The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-07-19

What Is an Ad. Club?

Iished reative to the value Of an Ad
Club in Sumter:
What is an Ad. Club?
An Ad Club is an organization of
advertising and sales-managers Of va
rous firms located in any community.
They may be retailers, wholesalers,
manufacturers, real estate men, print
crs, publishers; in fact, any one who
is interested in the disposal of any
commodity or product.
1t means getting together and rub
bing elbows with the other fell
low. You exchange views on import
ant topics that may concern your firm
or the community at large
No man can be a success by at
tempting to use ideas altogether his
own, he must profit by the experience
of others. and. in no way. can more
knowledge be gained than through
the associations in an Ad. Club.
Who Are The Advertisers?
All men are consciously or uncon-
sciOusly advertising, in some man.
ner. If he dresses his windows, puts
a new sign in front Of his office buys
q new delivery wagon, gives away a
calendar, takes space in a newspaper,
has a card in the street car, has a
bulletin board printed, or hires
man to stand in front Of his store
with a megaphOne and calls people to
come this way" it is simply some
form IF advertising.
Good Advertising vs.. Poor Advertising
More money is wasted on so-called
advertising, than any other one thing.
At the same time, greater results are
reaped from good advertising. than
from any other source. If one adver-
tiser is a success, why not the other?
You would not attempt to sell wooden
blankets in July, or spring hats in De-
cember. The successful business
man looks as carefully after his a.
vertising, as he does after his buy
ing or barking; that is-if he Is
real business man and not a make
believe. or one who thinks he is.
What an Adj. Club Can Do Tor its City
It can create and mould public
sentiment, through proper publicity,
1T can devise the best methods Of ad-
vertising natural advantages Of that
city; it can determine, better than
any other body, just what the natural
advantages Of that city are; il can
be the very best assistance to the al
ready organized Chamber of Com
merce. 1t. alone, can bring about the
proper understanding of what adver-
tisng is. 1t teaches you to tell Of
the value Of the article offered, in a
plain. straightforward, truth way.
How to Form an Adj. Club.
Get together a few Of the most in
terested people, who have a knowl-
edge Of advertising, your local news
paper men, and the merchants, your
manufacturers and jobbers, your real
estate men. Explain TO them the
benefits of a local get-together move
ment. Try and interest every one
who advertises in any way, whether
buyer or seller Of space, as the ground
is a mutual one. Tell them of the
benefits Of the National Organization
which consists of an educative cam
paign. Through The Voice." the
official publication Of the national
body. Three will be papers pub
lished that could not be bought by
any magazine in the country for any
amount Of money.
The National Association will put
them in touch with all the National
Advertisers, with the best line of ad-
vertising and salesmanship journals,
from which any bright man can Sc
cure information that will be worth
many hundred times as much as the
cost may be, and, at the same time,
it will educate the general public to
the fact that advertising is not a
mystery, but plain common sense
way Of letting the people know.
Fees and Dues.
You can place your fees and dues
81 hat 10 hnc
your own particular needs. These
dues range from $500 to $1,000 per
year. in a majority Of the cities. In
few small cities they are as low
as $500. The National Association
dues are s1.00, for each member,
payable out Of your regular dues, fifty
cents of which goes to the National
Association work and fifty cents to