davidaulloa/AmericanStories huggingface dataset:
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26
ADVERTISING TALKS
BY WILLIAM c. FREEMAN

A few months ago the Hotel Rector ad-
vertfsed in the list of newspapers print
ing these advertising stories. The first
advertisement was a full page, followed
printed total Of five thousand lines OF
advertising.
This plan was criticised by representa-
tives of newspapers that did not get the
advertising, and by some advertising
agencies. The net result from IT, how
ever. was very satisfactory.
Today the Hotel Rector Is doing a busl-
ness that justifies the expectation that
before another six months. Il Will have
all the business It can handle which Is a
remarkable position for a comparatively
new hotel to attain
Ny authority for this statement is Mr.
Charles L. Rector, the owner Of the hotel.
A few months after the Hotel Rector
Southerner, who is business manager OF
the Hotel Martinique, published a page
advertisement for that hotel, and followed
1t with smaller advertisements, until "a
total OF 5000 lines had been printed, in a
selected list of Southern neWsDapera.
Needless to state, In each town where
a newspaper printed these advertising
stories, that paper received the business
The net result Of that campaign. so
am informed, was cash return OF $50. 900
during the Summer months directly
traceable to southerners who stopped at
the hotel This sum Of money was eight
times the cost OF the ADVERTISING and did
not include charges for any meals served.
advertising campaign, but, after all. tho
real test is the result from the advertls-
ing.
In both instances cited. the results were
amazingly profitable. and these results
can be duplicated by other big hotels
throughout the country, II they advertise
in a similar manner.
ITO be continued.)
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26
POINTED PARAGRAPHS.


IT tAc News
Not all the hot air comes from furnaces
OF course man with a better half isn't
the whole thing.
Much that passes for real wisdom is
nothing but nonsense.
A change in fashion separates a man
from his spare change
When some people pray it sounds more
like order than a petition
Every time an old bachelor rnoot. 4,
young widow he gets stage fright
An ounce of sense today is far hate,
than Il pound of regret tomorrow
A prima donna doesn't always Iose h.
temper when she goes up In the air
Many a woman drives her husbara l.,
drink and then bIames him for leffineC 49,.
do it.
Eternity seems a long tfne-exce,t =,
a couple Of women engaged in savfns,
good-by.
What a small boy can't understand ,s
how a small girl manages to. keep her
hands so Clean
How contented most women seen, 70 h.
who live alone-and how disconteo4ed
most men are who try it,
Hey, iherei" cried an old farmer 70 ,
man on the corner-and three erase ,4-1,1
ows stopped and looked around.
Lots Of men who sit around on dry
goods boxes and growl about hard times
would consider it an insult II any one were
to offer them a job.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26
WHEN ArANsAfY,s AWAY.

YaIIer boy am sittin' in de middle o de
Nanny she gon lef' him IKE she neber
done befo',
Shadows am a-creepin' an a-peepin' thro'
de do,
Animals am grownn'-growlin' meath de
flo
Honey-boy he sit dab. an he neber makes
Neber even turn his head to look TO any
toys.
Alligator, crocodile, wolf an prowlin' bah:
All am creepin' in de house to see 9es
who am dab.
Honey-boy done hoP his bref an open
wide his eyes;
Everything am growin'-growin' twice It's
reg lar size
But honey boy he sit dab, an he neber
makes a call
Oh, no, Mr.. Honey-boy-he not skeered
at all!
Adam Breeds, in McClure's-
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26
hUAOR or THE DAY

i've been looking into this optimistic
business a little"
"'Well2''
rs il necessary to keep a-smiIing when
you are aloneT'-Pittsburg Post.
''I'll teach you to play at pitch and
tossP shouted the enraged father. "Ili
flog you for an hour, i Wilt"
Father" instantly said the incorriRible
as he balanced a penny on his thumb and
finger, I'm toss you to make Il two
hours or nothing. '-Casse1fs Saturday
Journal.
Visitor Ito daughter Of wealthy Amerl-
can who has just bought old country
pIace)-Does your father preserve pleas
ants?"
Miss Columba--Why. mol He quit the
canning business way back In the nine
ties.-London NJ. A. p.
you must have some pretty muddy
water flowing past your town." remarked
the Boston man.
yes" replied the man from Louisville.
eli the oceans were made Of that water
no man would ever be able TO get out OF
sight of land."-Chicago News
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26
JOURNAL ENTRIES

Almost everybody has to be satisfied
with wishing for lots of things.
x y
Some people are SO pessimistic as to
think that every egg is a bad one.
= r
What has become of the oId-fashioned
man who was forever boasting IT gay
as l go?'
= X
Few arguments are confined for long
to the original question that began the
discussion.
< x
Perhaps the world is growing better
all the time for the very good reason
that it couldn't grow worse.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

Twenty-Five dollars was paid by Mrs.
ogden Rice, widow of a New York
banker, for an old mahogany bureau
in the auction rooms of James p.
ROurke in West New Brighton, Staten
Island She ordered the bureau sent
to her home in Manor road and said
to friends, ST have a bargain"
After the bureau had arrived at the
Rice home, Mrs. Rice called her
daughter to inspect it. She opened a
drawer. Out jumped a cat. while four
newborn kittens squirmed about ana
meowed for their mother.-New York
World.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26
REFLECTIONS OF a BACHELOR
TFrom the New york Press.J

TFrom the New York Press.I
Earning money makes It go farther than
having it given to YOU
Nobody trusts a widow except men, and
that's why she doesn't mind it.
A woman could give her children a lot
Of training If their father didn't need so
much more.
There's hardly any kind of fool equal
to the man who thinks he was different
when he was a. boy from what they are
now
A man can get mad at an inanimate
object ike a piece Of furniture. but he
family.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

Connecticut beats Kansas out with
a boy of IL years who is an expert
player on church chimes. This. how
ever, is probably due to the fact that
there are no church chimes in Kansas.
There are any number of I2-year-old
Kansas boys. though, who can prepare
the land and cultivate a corn crop ON
it. Has Connecticut any boys Of like
caiher5
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

have no real cause for. bitterness. be-
cause each has a field of his own. One
of these young men has become
great publisher and a great merchant.
The other is still selling newspapers on
the same old corner in Topeka where
he sold newspapers twenty-six years
ago.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

Another foolish and uncalIed for I'M
dertaking: a boy scout is going 10
carry a message on foot from the mayor
of Boston to the mayor of San Fran
cisco A. that. though. it win be surer
of delivery than if it was proposed TO
send it by aeroplane. And it viii lie
delivered quicker. too.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

Surely nothing but a laugh is due
the efforts OF some Of the wouId-be
transcOntinentaI aviato-s. Mr.. FowIer's
latest effort to continue his journey re-
suited in his going 30 feet in the air.
Then came a drop to the earth, neces-
stating a delay OF two days so that
his machine could be repaired
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

As might be expected, the pastor of
Mr.. John D. RockefelIer's church at
Tarrytown. n. Y. says the oil king
is a fine man in every respect. And
Uncle John D. is all right at that. IT'S
only some of his business methods that
people have had reason to complain
II
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

C1lina's government seems to be up
against it hard. It is practically out
OF funds and cannot borrow any money.
This puts it in bad shape to fight
against revolutionists who are in the
field for love Of liberty. and any little
thing in the way OF loot they can pick
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

Men in ordinary lines of business
should not despair when they cannot
make their books balance. 1t has ia
ken the postofnce department a ce2-
turv To get its b. s straight.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

The United states Steel corporation
has cancelled a big ore lease. Either
it has outlived it's usefulness or the
trust got something Just as good n
d little better for the cancellation.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

Considerable criticism is delivered 1t
the courts these days As matter If
fact. though, they have to put up with
Il whole lot; the Hunnewen case, Cor
instance
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

Jersey Justice is famed for its right
eousness the world over. But the III
tention of the Newark prosecutor 70
attempt to convict a man of murder
on the testimony Of the prisoner g.
year-oId son does not set very we'll.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

It is to be hoped that the service
of the Oklahoma militia in the race
rioting around Muskogee will be more
ehIeacious than it was in the memoir
able chase after Cray snake
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

Attention is called 20 the fact that
the Santa Fe has had two men named
Strong for its presidents. And for the
past decade it has had another I'M
usually strong man for president in the
person Of Edward Payson Ripley.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

Setting is a thousand to one that
those former Kansans who gathered re-
Gently for a reunion and picnic near
Los Angeles were mighty hornesick.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

Indications are that the second trial
OF DR.. Hyde will SAVIOR in no way of
the skin game that he successfully in
sisted the first one was.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

Another road out West Eighth ave
nue. to Cages park, as proposed. will
be all right. But a trolley line out
there would fill more O. = want.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

When the codihcation of the laws of
Kansas is undertaken, the best rs
suits win not be obtained unless many
of them are canned
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

Andrew Carnegie is a lucky man, IN
deed His friends are going to erect q
bronze statue in his honor before ne
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

AS can be observed in parallel columns
in the newspapers, the casualties in the
daily mine accidents in this country
seem to outnumber those in the bat
ties of : Ter the Chinese revolution
or the Turko-ItaIian war.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

Hereafter the supreme court of the
nation will allow only three hours in
stead Of four for the argument of each
case. It's too bad this reform cannot
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26
FULL LEASED WIRE REPORT
OF THE ASSOCIATED PRESS

1t is Ear better for the people of this
country to be baseball mad than war
mad like they are in Europe.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26
ny The WAY
BY HARVEY PARSONS.

A local dealer deplores the untime-
~ finiSh, due to dry weather and In
sects, of the Hubbard Squash. This
department is a blamed poor organ
lzer, put at this time desires to organ
lie the F'raternal order of Persons
VINO Believe That They Can Get
Through the Winter without the
6uDpard SQUASH. Membership in the
PWBTTCGTWWHS requires no in
itiation fee or medical examination.
Black Patti" the well and favor
ably known colored singer. admits
that her name is "Sissieretta Jones'"
A white woman with the same voice
would be known as Guinevere dc
Guonodski, or something of the sort.
Taft got wet in Minnesota, but. un-
less he kept IL in his trunk or pistol
pocket, he remained perfectly dry in
Kansas They wouldn't let him out
of their sight long enough to climb a
stairway and give the distress signal
on bolted door.
Eat. drink and get married. And
be sure you do 1t in the regular order.
Afterward, you may find some diff
Guilty in standing off the grocer; (can-
Gel item number one) and your wife
may not permit you to drink. Ditto
item two.)
The guy who is rich without being
eccentric has missed about the only
chance to get anything out OF riches
This season the postoffice depart
ment will not hand Santa Claus
letters to the nearest charitable or
ganization. This will be a sad blow
to the 16-year-old kid who used to
write one with his left hand and sign
It Little Willie"
DR.. Fritz and-the-rest-of-it hansen
mas denounced DR.. Cook as a pure
swindler-" This will be gratifying to
DR.. Cook, who has become accustomed
to other qualifying adjectives. Pure
is much softer than "-D-tft
-blinketf1-- blaulxfffD
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

Dodd CASTOR should hurry back. A
lot of bon mots in re his present con-
dition of servitude are being printed
by the Kansas weeklies and he may
never see them.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

When it started, we utilized a little
space IN COMMUNICATION with the prin-
ters and proofreaders who handled the
Chinese war news. Upon mature de-
liberation, and after observing that
the same alleged Chinese proper noun
mas not been printed twice in the
same sequence of letters, we have de-
cided that the Chinese war offers an
opportunity for recreation in the me-
chanical department. By loading a
shotgun with type and firing same at
a galley, printer can produce war
news with which the ordinary reader
would never find any fault.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

Now, We don't know, but we should
think that if the position of the Daily
Capital is such an open book. why
is Mr.. Capper afraid to print the exact
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

Chapter VI will appear tomorrow
evening and it may or may not fol-
low along the lines of Chapter V. That
all depends. We will say this, how
ever: That chapter VII which will APP
pear in this paper Saturday is likely
to be the most interesting chapter
heretofore printed. 1t will be abso-
lutely without malice, whatever the
publisher of the Capital may. or may
not say, tomorrow morning, but it is
believed that it will be extremely in
teresting. 1t win read like a romance.
1t will tell briefly and as modestly as
practical, the story of the arrival in
Topeka twenty-six years ago. of two
young men, one from Emporia and
one from Garnett: one who went on
the Capital on one a young reporter
who went on the State Journal. These
two young men, now both in the
neighborhood of fifty years of age, are
still on the Capital and State Journal.
They were personal friends then and
they are today. but in recent years
some influences seem to have appeared
upon the scene with an effort in view
Of estranging these two old friends. who
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

The guy who is rich without beinp
eccentric has missed about the only
chance to get anything out OF riches
The Ocala evening star., 1911-04-06
MUSICAL FESTIVAL
AZ the Temple Theater April N. 20 and
2I-A High Class Attraction

The Wednesday Morning Musicale
has been successful in its plans TO Sc
cure a music festival on the above
named nights The tickets will be on
sale in few days by members of the
club. The ladies of this club are to be
congratulated upon securing such a
high class attraction for Ocala. and
they deserve a full house. II is hoped
that they can secure an attraction of
this class each year. good music Is
always enjoyed by Ocala people
The Ocala evening star., 1911-04-06
SUBURBAN FARM BARGAIN

/ offer for sale my 25-acre field on
the Silver Springs hard road. 1t is all
a superior grade of land, under fence.
and ready for immediate cultivation.
1t is "a miles from court house. beau
tifully situated and will make an ideal
suburban home farm. For particulars
call on or address ]. II. Brinson, own
er, at office of superintendent of pub
lie instruction in court house. Good
reasons for Offering to sell.
The Ocala evening star., 1911-04-06
ODD FELLOWS Anniversary

April 26th will be the anniversary OF
the great order OF Odd Fellows. and
on the Sunday morning following
April 30, Rev. W. III. Coleman. past
grand of Tulula Lodge. will preach al
the Christian church the anniversary
sermon to the odd Fellows and Re.
bekahS of this city.
The Ocala evening star., 1911-04-06
Dir. GOLDMAN MOURNs
An AGED RELATIVE

Mr. B. Goldman received a cablegram
yesterday from Russia, stating that his
aged grandfather passed away on the
first Mr.. Goldman is deeply grieved
over the death of this relative, whom
he says was one of the best men he
ever knew and was like father to
him, as his own father died more than
thirty years ago.
The Ocala evening star., 1911-04-06
AIR DOME THIS EVENING
Vaudeville VIII he Added to the Nov
iEx Pfciu-e Attraction.

wolfheim's living statues viii be
shown for three nights Al the Air
Dome. starting tonight. with a change
Of program each night. Special seen
cry. special stage settings and beau
tifui light effects II Will be one Of the
best acts ever shown in Ocaia. and the
Air Dome is cool and comfortable
Follow the crowds. they are all go
ing TO the Air Dome. where they know
they will always see a good clean
show. The pictures are OF the same
class t%at they have been-the best in
Florida The program is as follows:
An Exile's Life. Drama
Sunshine Sue.
Love at First Sight. Comedy.
Admission 20 and 10 cents Doors
open at : o'clock. Show starts prompt
ly at 7:l5
The Ocala evening star., 1911-04-06
USED 4 SCANTLING
WITH BLOODY EFFECT

Jim Jackson, colored, was working
for Contractor Joe Potter on the resi-
dence of DR.. F. T.. McClane at Pal
metto Park. Some dispute arose. when
Jackson seized a piece of scantling and
struck Mr.. Potter over the head. The
blow made an unsightly cash and the
physician dressing the same took six
stitches in Mr.. Potter's scalp. Papers
were taken out for Jackson, but he
had fled.
The Ocala evening star., 1911-04-06
MORE WAREHOUSE ROOM

Messrs. McIver * MacKay's business
is growing at such a pace that more
warehouse room was needed so to have
il convenient they have importuned
DR.. ]. z. Chace to put up a frame
building 5Oxo0 feet, two stories high
on the lot just east of the old Delouest
brick warehouse and in the rear of the
Ocala Furniture Cos. store. The foun-
dations are being laid.
The Ocala evening star., 1911-04-06
DAISY PARTY

The W. c. T. L. will give a daisy
party about the middle of this month
at the residence of Col. J. II. Living
ston. There will be some new literary
and social features, and everyone will
be made welcome. Light refreshments
will follow, and a voluntary Offering
will be accepted. Come and bring your
friends.
The Ocala evening star., 1911-04-06
AMERICAN GROWING GIRL SHOE

Tan calf, patent leather and gun
metal Vienna two-strap pumps in the
''R. T. Wood Monogram Shoe" for
the growing girl. The most COM
|plete line ever. They are good look
ers and good wearers. Got the snap
and the style about them, too. Shoes
for the American growing girl at H
iB. Masters Co.
The Ocala evening star., 1911-04-06

Mrs. Nix. the aged mother of Miss
Penny Nix, Mr.. William Nix and Mrs.
Fort, whose home is near kendrick, Is
seriously i'll and her advanced years
makes her recovery doubtful. Mrs
Nix is a member of one Of the oldest
families in the county, OF the ante
bellum school. so rapidly passing away
The Ocala evening star., 1911-04-06

-Irs. w. K. Zewadski gave a lunch
con yesterday afternoon in compliment
to the Misses Camp and Miss Harreil
of Virginia. Miss Mary Burford and
Messrs. Harry Palmer and Guy Zewad-
ski were the other guests present.
The Ocala evening star., 1911-04-06

Oscar w. Stuckey. of Ocala- the
white mans hope and Florida Her
cules and man Of iron biceps. etc, ad-
lib, has refused 10 get into the lime
light and gone back 10 the farm The
Carnegie medal commission has a good
field for its operations in and near
Ocala right now. Stuckey Is in the
Jack Binns class.-Tampa Times.
The Ocala evening star., 1911-04-06
SamOset Chocolates
chief Of them all
at Dewey's Cafe.
"SOME ARE NOT CRAZY

Some say: I'm not crazy about
Fabric Shoes" Well. we've got "Low
Shoes for the conservative dresser.
They are neat but not freakish. They
are "Selby," too, and the name Selby
on the bottom of ladies' shoes means
quality See them at H. B. Masters
Company.
The Ocala evening star., 1911-04-06

Mrs. George Mexican and little
daughter from Tampa have been visit
ing Mrs. McKean's parents. Judge and
Mrs. w s. Bullock, for few days. Mr.
Mexican came up yesterday 10 spend
the day in the city. Mr.. Mexican i
doing well in Tampa and enjoying per
feet health.
The Ocala evening star., 1911-04-06

Mr.. Tom Johnson, formerly with the
spoke and rim factory, was in the city
last night on his way home from At
lanta where he has been taking a
course of instruction at the Moler Bar
Der college. Mr. Johnson VIII open a
barbershop at Brooksville.
The Ocala evening star., 1911-04-06

The correct treatment for cuts, burns,
scalds wounds, sores, lumbago, rheum-
atism or neuralgia is Billiards. Snow
Liniment. 1t is healing, penetrating g
and antiseptic, which is everything
that is needed to effect complete cure.
Prices, 25 and so cents and one dollar
a bottle. Sold by all druggists.
The Ocala evening star., 1911-04-06

Mr.. Burton Bullock of White Springs
was in town over night the guest of
his brother, Judge w. 8 Bullock. Mr..
Bullock is one of the leading mer-
chants of his town and sustained quite
a loss in the big fire that swept over
White Springs some time ago.
The Ocala evening star., 1911-04-06

Mrs. Avery, the old lady. eighty
years of age in the second ward almost
helpless from, paralysis of the lower
limbs and who was taken dangerously
i'll Monday night, is being looked after
by the Kings Daughters
The Ocala evening star., 1911-04-06

Mrs. Frank Long of Holder. who was
in town recently chanced to pass the
furniture factory of Cousins * Co. and
was so impressed with the class OF
goods that firm is making that she or
dered a china closet, which is now be-
ing finished and is very handsome.
The Ocala evening star., 1911-04-06

Miss Esther Weathers was hostess at
yesterdays weekly golf tea. She was
assisted by her sister, Miss Janet
Weathers and visiting friend, Miss
Mabel Taylor of Cincinnati. Quite a
number of lady players were contend
ing in the handicap match for Mr..
Clarence Camps silver cup.
The Ocala evening star., 1911-04-06

Amy lady can easily make from SIS
to SIS per week working for me quiet
ly in her own home locality. This is
bonafide offer-one which will pay you
to investigate, even if you can only
spare two hours per day. No invest
ment required. Turn your spare time
into money. Write me at once for par
ticulars. Address Mary B. Taylor, box
80, Woman's Building, Joliet, Illinois.
The Ocala evening star., 1911-04-06
SOMETHING DIFFERENT"

CraVanette pumps are again at
Masters Newer, snappier, classier
and more different than ever before.
They have the Selby fit. The best
fitting shoe of it's kind in America
And that isn't boasting, either. See
them at the H. b. Masters Co.
The Ocala evening star., 1911-04-06

wANTED-Tons OF cured moss,
Queens Delight, Blue Flag and Water
Eryngo Roots, Deer Tongue. Prickly
Ash Bark. All kinds bags and burIap-
ping For particulars write American
Fibre Company, Jacksonville, Fla