The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-04-29
Secretary Giles Tells About
Past Achievements and
Hopes for Future.
WOULD GIVE MERCHANTS
RETURN FOR EXPENDITURE
Efforts to Eliminate Fake" Ad-
vertising Schemes and
Schemers IndOrsed.

That the Salt Lake Ad club has ac-
complished much good and is In posi-
tion TO accomplish more in Its own field
and TO be OF great assistance TO the mer-
chants was the sentiment expressed by
the speakers at the business mems third
luncheon OF the Salt Lake Ad club yes
terday noon at the Louvre cafe. The
luncheon was largely attended and the
interest taken in the work OF the club
was encouraging 20 the ofnCcrg- T. F
Thomas. president OF the club. WAS toast
master and in a brief speech introduced
John D. Giles. secretary OF the club. as
the principal speaker of the day.
The subject OF Mr.. Giles's talk was
What the Ad Club Has Done. Is Doing
and Hopes TO Do" The speaker read
the preamble TO the constitution OF the
club, settling forth the object for which
IT was organized. That the club has ac-
compished its object 20 a large degree
was shown by the facts and figures pre-
sented. Mr.. Giles stated that the Ad
club was not in any sense either So
tiou. but had been organized for business
purposes only and was being conducted
along business lines. He set forth as the
principal object OF the club the efforts 10
make advertising bring better returns.
With competition AS keen as II is and so
many obstacles for the advertiser 10 Ia
Dor against, be asserted that the time
had passed when business men could
afford 10 speculate with their advertising
appropriations. but on the contrary were
forced TO do everything possible 70 insure
maximum results from every dollar spent
The work Of Id. club in combating
fake" advertising was reviewed briefly
and the plans behind the effective cam
paign now under way were presented.
Following Mr.. Giles. Ben Davis. vice
president OF the club. spoke on the work
the. Nd club was doing from merchants S
standpoint. Mr.. Davis stated that his
experience with the club had shown him
that Il was TO the advantage OF every
merchant 10 support the club In every
way possible, as It has been the means
OF saving large sums OF money 70 ad-
vertisers. He urged that all business
many things which would ordinarily come
before a merchants association could be
handled by the AID club. as the merchants
had no assoCia ton OF their own. These
sentiments were heartily applauded.
Other speakers along similar lines were
w. T.. King, Roscoe NJ. Breeden. Carl
R Williams. William Spelbers. John Q.
Critchlow. A. 3. Carstenson and others.
The speakers all compllmented the work
that has been done and expressed them
selves as being heartily. In sympathy
with the objects OF the club. The vart-
thoroughly discussed and the plan as pre-
sented by Mr.. Giles was indorsed.
II was announced that the luncheons
"hHlu pe ns!d IN the future eaCn month
and that a special effort would be made
to provide programme along business
lines that would be a benefit 10 those
who attend. As a result Of the meeting
seven new members were enrolled and
others siEnified their intention OF Joining
the club at an early date. The special
committee will continue its
work among the business men in an ef-
fort TO enlist at least 100 members. The
first issue OF the clubs bulletin caused
comment and has been so
successful that IL has been decided 10
ISSUE ii each month in advance OF the
luncheon.