Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-06

Back in 1903 when the first popular priced made
their appearance with the Regal the Pioneer In this
class many manufacturers said they can't build them at that
price There however. certain the industry who
enough foresee that by proper business
methods doing away with the waste and overhead
expense which had heretofore been characteristic feature of
the automobile game, it called, that Medium
Priced Car could be produced made in large
titles according careful design Later events proved that
their predictions right These made gave
good value to the and successful financially
There were, however other men, some with very
little experience in the industry, who thought that
this such easy task that they could do the
thing They Immediately began. therefore, to order
material for thousands of cderectcd factories night
shipped their material carload lots by express and started
into the business also Such the enormous demand for
that that for several months these sold
in large quantities. in such large quantities fact that in
order keep with the demand Dor done tents old
buildings and in fact any may TO get out The product.
Everybody wd-there a great hurrah-Promoters
what they thought better than gold mineCdpitaL
invested almost fabulous enterprises whose assets
consisted mostly, of bunch of blue prints trade mark
and smooth tongued clever advertisement prer salesman
During the whole year of 1908 the public fell for this
BUY tickets for the Big Side Show tak The factories
apparently made money and the sold. Some
of the shrevvdest manufacturers however the end of this
that trouble breving-that something
bound break because industry however great could
stand such strain such wasteu method of doing business
especially with such lax and unstable business organizations
AS a the alleged manufacturers CD began to
realize this. they their only salvation lay adopting
daring methods they out with advertisements.
boldly procaimng their superiority assuring the public of
their sincerity and prang the SKIES the wonderful mechan-
ca perfecness and ability which they claimed their
possessed Of they had do this They had ordered
thousands of parts-theu had built factoes-dd
made large contracts NTH their dealsrs-nade rosy promises
their opners. They had do something and this seemed
offer the easiest oophole But. although the beloved
public may like to be fooled P T. Barnum says. yet is
hard to do it twice in the place and the did
not move In such overwhelming numbers they had
predicted and expected.
At the beginning Of the 1910 they found them
selves in still worse straits-they put frame the
picture. reslted it and held the public gaze
mora beautiful CD creation BUT at a SACRI-
FlCED PRICE As at the public auction that
main street day. only fem of the guibe boughthe
rest cappers and paid do the shouting The
majority Of these had to be carried over another uedr
In the meantime the well established manufacturers
who had been doing business upon safe and basis
proceeding slowly and carefully. They obliged of
to enter into competition with the other called
but their real value and their straight forward and
honest of their dealers and enabled
DECAH M