The Birmingham age-herald., 1911-11-11
PLAN PROTECTION
 OF ADVERTISERS Outline of Work By Ad
 Mems Club SPECIMEN FORMS Merchants and Advertisers Generally Are Asked To Co-Operate in Stopping Drains of Fake"
 Advertising

The protective committee of the Bir- mingham Ad club. Sidney Lazarus, chairman; John Sparrow, secretary, and I. Cassatt, Is now ready to take up the important and responsible work for witch 1t was created, the protec- ton of the members of the Ad club from improper and fake" advertising propositions.
 The committee will meet at 2:30 D. m. Tuesdays and Fridays of each week in Room IT, Steiner building, to give hearings to applicants for the certifi- cates that are indispensable to the con- sideration of advertising propositions by members of the Ad club, as in the offices and places of club members they will be confronted with this card in large, bold type:
 we are members of the Birmingham Ad club. No consideration will be given any advertising proposition un- less favorably certified by the protec- tive committee of this club"
 The rules adopted by the committee are simple, but it is believed they will result in the elimination of fraudulent and wasteful advertising and save the merchants and other advertisers of this city thousands of dollars. Advertisers and solicitors will read the following outline of the rules and the commit tees methods with keen interest:
 The applicant for a permit is given blank to be filled out in duplicate, in which he states his proposition clearly and subscribes to the following agree ment
 If you issue me permit for this work I agree to deliver to the secretary of your club a statement from the printer show ing the number of copies issued and such other proof of circulation as your secre- tary may require, before collecting any money from advertisers.
 T will have this work printed in Bir- mingham. I believe I can have it execu- ted as cheaply and artistically in Bir- mingham as elsewhere" Signature and references)
 If the answer of the applicant as to the distribution of it's advertising matter are satisfactory. and his scale of prices inn press the committee as reasonable. he Is then given the following certificate, signed by the secretary:
 ITO Members of the Birmingham Ad
 Club:
 "We, your committee on merchants protection, have carefully investigated this proposition and adYise that it will be worthy of your consideration if issued as proposed.
 m Dax to ha until he presents a statement from the secretary of this committee showing that the solicitor has fulfilled his part of the agreement"
 On the reverse of the blank containing the application of the solicitor and the certificate signed by the secretary are two forms, one to be filled in by the printer who does the work and the other by the publisher or promoter of the advertising proposition.
 The first of these forms Is headed. statement From Printer and is as follows:
 ITO Protection Committee of Birming ham Ad Club:
 This is to certify that I Cor we) have printed for - - copies of -. and that - copies have been deliv- ered.s
 .Delivery means copies actually taken from this printing plant"
 The second form is headed. Proof of Circulation" In this the publisher or pro- moter states that his publication has been completed and circulated, naming those who have received it..
 This proof of circulation is required to be supplemented by receipts from the parties named in it.
 When these formalities have been com piled with the secretary puts his 70. K" on the blank, which must accompany bills presented to advertisers.
 It is important to note that advertisers are not expected to pay until the pub fishers contract has been carried out to the last detail. This will work no hard ship on the promoters of legitimate ad- vertising propositions, but 1t will put an effectual quietus on the schemes of tran sients and those who use, without au- thority, the names of organizations and institutions for the purpose of getting quick and easy money"
 In furnishing these details for public opinion, the secretary said:
 "Thc committee is aware that It's path is not strewn with roses. but it will en- deavor to do the work delegated to it by the Ad club conscientiously and In spirit of fairnes sto all involved"