The Ordway new era., 1911-01-13
Town Boosting
Advertising Methods Which Can Be
Applied To Booming municipalities
Chalmers Lowell P.o,o1st in Golfers

The people who are constantly
complaining and lnmenting because
their town is slow, dead and nnin-
teresting have even greater oppor
tunity to boost their town than the
overoccupied. ovcrrushed people OF
the large cities.
The trouble is these people think
that because the larger cities and
towns are the most active and are
reaping the greatest results from
Own-prOmotion campaigns, there Is
no chance for them to make an I'm
preston on the great outside world
with whatever small offerings they
may have. liza town is at Il stand
still, lacking in activity, interest and
beauty, its people have only them
selves to blame for this deploranie
condition OF going backward instead
OF forward. Throughout the United
States hundreds OF larger cities and
towns are progressing rapidly and
growing permanently under system
attic campaigns OF development.
Thousands and thousands OF dollars
are being invested In national maga-
zine advertising which will bring
about this substantial growth. The
results Of these carefully planned and
judiciously executed campaigns have
proven that a city eau be as protitabl!
advertised as any line OF business.
1t is the repor.ed expenditure OF
thousands and thousands OF dollars
for advertising that scares the people
OF the little towns and prevents them
from giving any serious Thought I"
the possibilities of advertising their
own. Every town, as well AS every
large city, dreams constantly or the
time when 1t will have more business.
more enthusiastic citizens, mnre lOyal
boosters, more factories. new business
concerns, and good citizens. 1t waTr-
all these things badly. But instant )
the question arises how Is IL going #"
yet them-what shall IL do ilr~'
| What plan, what meth0d-just l''N
shall IL get about the bIsin =
anyway? To whom shall it turn #
guidance, hints and suggestions:
The most natural answer Is: ''"t
them by advcrtising-just set aside
an annual advertising fund OF five "r
ten thousand dollars to be used IL a
publicity campaign.
Usually the mention Of money puts
a stop to all dreams or thoughts u
town boosting. There are th"u>an :
OF small towns and cities that hay" \
wealth OF business and industriaI "r-
pOrtunities to offer that are not a..'' T.
tising simply because the raI-In- i
funds is looked upon as an nn- ~
, mountable obstacle. The meth d Il
financing a boosting campaign j. '"H'-
Sidercd too much OF u problem IT, .''
undertaken.
| However, there are numerous lt"'
tical plans by which many such p,",' :
have raised an advertising appr"ll.' .''
tion sufficiently large to be used IL
laying the foundation for a m'r'
elaborate campaign in the iutnr'.
The common mistake is in thinNInI
that unless a large sum can be raj l.
to be used In a large way, it is II" I1-"
to attempt any kind OF ADVERTISING.
What Is wanted and needed al the
present time In the thousands OF rr.u'
advertising towns is an incNp"u~iH''
preliminary plan which will k"ci' =
town muving forward, give 1t ri 1-
tatiOn for being alive and progr">>lN'.
secure a great deal Of free puh'trf',
arouse the enthusiasm of the citiH' H..
,rnd promote growth in general. ! lr
boosting and publicity plans. III" -.
ana schemes which are suggr>t"I w
this article have been succ"-~tu .N
employed and found practical by var
ious towns and cities. both large amt
small. The proper execution OF An'
OF the plans described entails N"IN
little expense, and the results I" '"'
derived will depend entirely on III"
intelligence and energy put forth u
carrying them out to Il successful con
cluSiOn.
Ina Western town it was d"rnI' Il
that the tlnst requisite to successful
boosting and advertising wa> +"
arouse the pride OF all citizens I" aN.
preciate their home town. II Wa
considered absolutely necessary titt
Il spirit Of enthusiasm and willing
cpoperation should form the ba>ir ri'.
mcnt in this campaign to promote th
growth of the town.
Therefore the tlrst thing und"rtaN-
Zen was an educational campaign III
civic pride. promoted by means "i
public meetings and through the nrA'