Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-02-24
What Is a PIayer-Piano
Club, Anyhow?
How Does It Differ From Regular
Piano Selling?

Piano Selling?
To illustrate. take the 5 and 10 cent stores
The Woolworth Company have great many OF
Them scores of them, scattered all over the coun-
trv. When they buy stock for these stores, they
buv in gigantic quantties-buy whole factory
stocks, and buy at prices SO low-wel, It amaz-
ing how they can give such values
A Piano Tor Player-piano) Club, to be
REAL Club is worked on the same plan. Guam
tty-big, gigantic buying and selling is neces-
sary.
Il takes bic organization to do this Takes
lots of money and large selling organization
covering MANY cities to sell the Pianos.
If the FREDERICK PIANO COMPANY
depended solely on Washington a REAL
PLAYER-PIANO CLUB WOULD BE I'M
POSSIBLE 100 members won't make Club
worth talking about. 100 Pianos won't get much
of saving in price-it's mere bagatelle to
big factory.
FREDERICK PLAYER PIANO CLUBS
are made possible only by operating them
SIMULTANEOUSLY IN OUR OWN
STORES IN SEVERAL CITIES. 500 to 1900
instruments are bought at one time for spot cash,
and each city gets its quota of the lot
Piano factories are not different from other
factories they want all the money they get
for their wares, and it takes strong buyer, big
orders and large wads of real money to &C
complish much in the way of prices for good
goods.
The w. F. FREDERICK PIANO COM
PANY, with its 81 stores and agencies, with
$1,125,ooo capital, with yearly business reach
ing up near the two-million mark, is mighty per-
suasive argument to back up an order for 500 or
more Players with.
The FREDERICK Company makes no silly
claims to philanthropy in doing this; we are not
throwing away 100 dollars on each sale; neither
are we selling them entirely without profit. We
are sharing with YOU in the general CLUB
PLAN. Without you, acting almost at once, we
could not succeed with a Club. Unless 500 of
these Player-pianos could be marketed in very
short time they could not be sold at 444 dollars
each. If they had to be sold in the usual manner
each instrument must bear its per unit of selling
expense, which would in itself increase the price.
Suppose you and several friends went to-
gether to buy pianos at one store-you would ex-
pect and most likely would get-a reduction on
each piano. That's the Club idea. Instead of
getting the 500 Members first (which would be
impossble) the FREDERICK COMPANY
buys the Player-pianos first and then organizes
the Club afterward, sharing one and all alike in
the saving in cost and saving in selling expense.
The Rebate Coupon Plan, the Exchange Offer
and the Life Insurance Feature are extra Club
privileges of our own.
The FREDERICK PLAYER-PIANO CLUB is
the result. A 55o-dollar Player-piano is supplied
to Club members at 444 dollars-a net saving of
100 dollars. The instrument itself is FULL
SIZED, full value 88-note Player-piano of we'll
known make, equipped with every improvement
and guaranteed by the makers and ourselves, in
terms as strong as the English language can
write it.
REMEMBER Washington quota is only
100. Our Pittsburg and Cleveland Clubs got the
biggest part of the rest of them. Membership
books are open at the Frederick Piano warerooms
1928 F street.