davidaulloa/AmericanStories huggingface dataset:
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1911-12-28
BURNING ITCH WAS CURED

81 deem 1t my duty to tell about
cure that the Cuticura Soap and Oint-
ment have made on myself. My trou-
BILE began in splotches breaking out
right in the edge Of my hair On the
forehead, and spread over the front
part of the top of nay head from ear to
ear, and over my ears which caused
most fearful burning itch, or eczema.
For three years I had this terrible
breaking out on my forehead and
scalp. I tried our family doctor and
he failed to cure 1t. Then I tried the
Cuticura Soap and Ointment and used
them for two months with the result
of complete cure. Cuticura Soap
and Ointment should have the credit
due, and have advised lot of peo-
pie to use them" (Signed) c. d.
Harrington, Creek, N. c., Jan. 26, 1911.
itching ScaIp--Halr Fell Out.
Il will say that / have been suffer-
ing with an itching on my scalp for
the past few years. My hair fell out
In spots all over my head. My scalp
started to trouble me with sores, then
the sores healed up, and crusts
formed on the top. Then the hair fell
out and left me three bald spots the
shape OF half dollar. / went to more
than one doctor, but could not get any
relief, so l started to use the Cuticura
Remedies. / tried one bar OF Cuticura
Soap and some Cuticura Ointment.
and felt relieved right away. Now the
bald spots have disappeared, and my
hair has grown, thanks to the Cuti-
cura Soap and Ointment. / highly
recommend the Cuticura Remedies to
all that are suffering with scalp trou-
ple." (Signed) Samuel Stern, 236
Floyd ST., Brooklyn, N. Y, Feb. Z,
1911. Although Cuticura Soap and
Ointment are sold by druggists and
dealers everywhere. sample of each.
with 32-page book, will be mailed
free on application to "Cuticura,"
Dept. 8 K, Boston.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1911-12-28
FARM SALE ADVERTISING
Money Invested In Newspaper Pub
Lefty Is Sure to Bring Good
Returns.

Not moro than one-third OF the
rural public sales are properly adver.
tised Did you ever calculate the
amount OF money lost every year by
the owners failing to carry on an ex.
tensive advertising campaign for
their sales? A few dollars more
spent for newspaper space would give
large returns.
The average publicity effort made
is weak. He has a few sale bills
printed, and he runs the same copy in
the local paper. That ends the cam.
paign That is poor management
The more extended the publicity the
larger will be the crowd-and the
prices usually vary with the size OF
the crowd. A farmer, especially a
live stock man, would drive 20 miles
to attend a sale where stock that he
needed was to be sold Hence it is
obvious that extended newspaper ad.
vertising is important. Never spend
less than $40 in newspaper space. and
If the sale is a large one it will pay
to spend a larger amount.
If you are a specialist, and handle
some special line, such as fine hogs
or cattle. newspaper advertising is alb.
solutely necessary TO success. And
don't make the mistake of advertising
only when you have something for
sale. IL you handle Duroc-Jersey
hogs, and have no hogs for sale now
but will have in the spring, put
card in your paper and tell the people
about it, If you don't, they will look
up the hog breeders in the classified
columns of their farm paper and send
off to the man in the other end OF the
state who believes in publicity. II
you have something to sell, don't let
the people forget. 1t won't pay.
Newspaper advertising, when fig
ured on the basis of the number OF
persons you can reach and the results
you can get. is cheap. Money spent
in this line will bring greater results
than any other form OF advertising.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1911-12-28
WHY ADVERTISING
SHOULD BE STEADY
BY VIM. C.. Freeman.

There is a great difference OF opin.
Ion on the question as to whether a
company should advertise or aot when
business is at high tide.
Hugh Chalmers was recently asked
by his associates why he continued to
advertise when his company's output
for a year ahead was provided Cor. He
said:
When my company faced .he fact
that we were far oversold AID still
desired to keep up an aggressive ad.
vertising campaign, was asked why
in the world considered Is necessary
to advertise. told my company that
We were not in business for today only
we were in business to stay, and
that tomorrow and the day after were
very real factors In cur permanent
business success. If re intended tC
keep our business ss active as it is
today. I told them That advertising
was a prime essential"
In every community the advertising
representative meets the merchant
who says: 81 am doing all the bust
ness | possibly can, so there is nc
need for me to advertise"
| recall an experience OF my own
with merchant who was on the crest
of the wave. He had been spending
100000 or whereabouts in advertising
and his business was going along
swimmingly. He suddenly decided
that advertising was an expense. sc
he commenced to cut 1t down and
down. and then used irregular copy In
the newspapers.
After period of about six months
the business commenced to show
signs of falling off. His managers pro
tested about the non-advertising pol
ICY but the merchant was very stub
born, and stuck to It.
He said that he had been in bust
ness a great many years; that all the
people in the community knew all
about him-that it was the fault of
not going forward and not because the
advertising was stopped.
He changed managers from time to
time, but the business has grown
steadily less until now the total is less
than $1,000,000 annually. whereas re-
call the time when it was nearly
$4,000.000 n year, and it is just hang
ing on by its eyelids.
A merchant cannot afford to stop
even after he has estab'
lished q big business.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1911-12-28

The service was of course very pompous,
with the high altar simmer of gold and bright
vested priests going to and fro in clouds of in
sense. 1t deeply impressed the peasants who
we're massed about They stood the two hours
or more in raDt wonder
After mass everybody iocked back to the
elaza del Carmen for the "hag-waving" On
That memorable morning in 1892 when Boabdil
handed the palace keys to the Catholic sover-
signs, Mendoza. grand cardinal of Spain climbed
the watch-tower of the Alhambra and waved over
The fallen city flag made by Isabella herself,
and which is still shown in the cathedral sacrsty.
1t was a boisterous moment when the alcalde
appeared. The band had launched into the ma
donal anthem but cheer after cheer well nigh
drowned 1t. He waited moment for the
thusiasm to subside then shouted Mendoza cry.
Granada, Granada, won by the soveregns illus.
Gious. Ferdinand of Aragon, and Isabella OF
Castile!" At this the flag raised and vigor-
ously swept to and fro half dozen times. Then
the ceremony was and thousand warm
blooded Spaniards howed viva Granada Viva
Espana! Viva"
There is another thing peculiar to the day Of
the Toma. We could never have fully understood
Il had II not been for our young cicerone Let
the assure the unwary that one Is still as likely
In these parts to have foisted upon him Matee
as In the days Of Washington Irving This tat
Iterdemalion had attached himself to us the mo-
ment we left our posada. He had helped nego-
tlate for our chairs at the mass, and warned us
80 as not 10 be late for the flag ceremony Like
)Mateo he was big-eyed and large-mouthed a
mouth which spread in grins as broad as his two
ears would allow 1t made him grin roguishly to
think that we could not understand all that bell.
ringing. It was the spasmodc ringing from the
watch tower which overlooks tho city from the
extremity of the Alhambra ridge We had read
that it's bell was tolled every morning toward
daybreak to regulate the irrigation gates on
the Vega. but this capriclous behavior was quite
beyond us. Ghetto told the whole tradition OF
the bell. "You see. senores. it's para cascarse-
TO get husbands From long ago It said
that the girls who rang the bell the day Of the
Toma aud prayed to the Holy Virgin for n hus.
band would surely get one before the next Toma
came"
After the siesta. the whole population made
ielsurely pilgrimage up to the Alhambra. On
through the gate of Pomegranates they
tered, then up through the Alameda-the little
valley which Wellington planted with elms. Even
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1911-12-28
Advertising and Cost Of Livino.

It is a failacy to say that advertis
ing increases the cost OF living. Ad
vertising lowers the cost of living IN
that larger sales decrease the cost OF
production. Advertising in It's orig
inal form of craftsmanship tends in
the long run to make the cost OF liv
ing more reasonable for the average
human being. Advertising enables
the manufacturer to give better quail
ity of goods at lower price than nc
could II his advertising had not lifted
him out of the rut OF ruinous com
petition and standardized his articles
of merchandise.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1911-12-28
Advertising is teaching the
consumer to know what he
wants. He Is more apt to pur-
chase goods he Is familiar with
than those of which he has no
knowledge.
Will Fioht Program ADVERTISING.

The Lansing (Mich.) Clothiers' as
ISOLATION has appointed committee
to consult with business men engaged
in other lines OF trade and secure
their cooperation in the elimination
OF all advertising, except that insert
ed in publications which appear at
regular intervals. 1t is estimated that
more than $4,000 was spent last year
in Lansing for advertising in pro-
grams for church and fraternal or
CARNATIONS. from which no benefit
was derived.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1911-12-28
Churches Must Advertise.

A. II. Travis, religious work editor
of the Twenty-third Street, New York,
Y. M. &. A.. gave talk before the
Adcrafters OF New York on "Churcn
Advertising" the other evening. Mr..
Travis said that churches that try to
do aggressive work must advertise in
order to interest the public. just as
other institutions are obliged to adver.
tise to advance their purposes.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1911-12-28
Storm Note.

Little Harold Hillside locked out or
the window at the snowstorm last
Monday morning and exclaimed. "Oh.
look at the blister!"-Newark News.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1911-12-28

The miserablest day we live there's
many better thing to do than dying.
barley.
The Clio messenger. (Clio, Mich.) 1907-current, 1911-03-10
A Woman,s Letter.

Women, it is generally admitted,
write better letters than men.
M. Marcel Provost has discovered
the reason for this superiority. "The
obvious meaning is never the one we
should read into a womans letter.
There is always yelled meaning.
Woman makes use Of a letter just
as she employs a glance or smile,
in way that Is carefully thought out,
and with an eye to effect. And, after
all. does a woman's hat serve to cover
her head? Does a woman's parasol
keep off the sun? Why, then, should
a woman's letter serve to convey her
Ireal thoughts to the person ad-
dressed. just like the letters of some
honest grocer, who writes. 4 send you
five pounds OF Coffee because he
really does send you eve pounds Of
coffee"
The Clio messenger. (Clio, Mich.) 1907-current, 1911-03-10
FRENCH BEAN COFFEE,
I CENT A POUND

It will grow in your own garden.
Ripening here in Wisconsin in 80
days. Splendid health coffee and cost
ing to grow about one cent pound.
A great rarity; healthful drink.
Send us today Is cents in stamps
and we will mail you package above
coffee seed with full directions and
our mammoth seed and plant cata-
log free. Or send us 81 cents and we
add 10 packages elegant flower and
indispensable vegetable seeds, suffi-
cient to grow bushels Of vegetables
and flowers. Or make your remittance
40 cents and we add to all of above 10
packages Of wonderful farm seed spe-
cialties and novelties. John A. Salzer
Seed Co.. 1872 S. Sth ST., La Crosse. Wis
The Clio messenger. (Clio, Mich.) 1907-current, 1911-03-10
DONE AT SAGINAW
AND MUSKEGON
THE TWO PARTY CONVENTIONS
AND THE NOMINEES TO
BE VOTED FOR.
GOVERNOR OSBORN SPEAKS ON
RECIPROCITY; PLATFORM
IGNORES SUBJECT.
Features Of the Political Gatherings
Held at Saginaw and the City
of Muskegon.

The Republican state convention,
held in Saginaw, was chiefly distin-
guished by the address of Governor
Osborne strongly endorsing the pro-
posed reciprocity treaty with Canada.
His appeal, however, was UNDECIDED
and there was no reference made TO
the subject in the resolutions adopt
ed. The ticket nominated follows:
Justices of the supreme court
Russell c. Ostrander, Lansing, and
John K. Bird, Adrian.
Regents of the university-Benja-
min s. Hanchett. Grand Rapids, and
Lucius L. Hubbard, Houghton.
Members state board of education
Thomas w. Nadal, Olivet.
superintendent of public instruc-
tion-Luther L. Wright, Ironwood.
Members state board of agriculture
John w. Beaumont, Detroit, and
Jason Woodman. Paw Jaw
The election of United States Sen
ators by popular vote is endorsed in
these words:
This Is said of the governor: Man
ly, courageous. well poised, Gov. Os-
born is giving to the administration
OF state affairs an ability rarely equal
ed in executive performance in Mich
igan histaOry." The platform con-
cludes: TOO strong commentator
cannot be made of the announced pur-
pose of the governor and the appro-
priation committees of both Senate
and House to refuse all special APP
preparations asked by state institu-
tons which are not absolutely essen
tial to their continued operation. In
the present state of finance in which
Michigan finds itself the most rigid
economy consistent with good public
service is demanded. We further
commend the determination of the
governor and legislature to include
in the present budget sum sufa-
cient to cover the existing deficit
in the state treasury and thus re-
lieve the state from the humiliating
situation, financially, in which it has
been placed.
I'VE recommend to the earnest con-
sideration of the legislature the
adoption of suitable and proper law
providing adequate compensation for
injured workmen.
I'VE commend to the consideration
Of the legislature the passage OF an
act giving to the state railroad COM
mission powers of control over ex-
press rates similar to those now ex-
ercised over railroad freight rates"
The Clio messenger. (Clio, Mich.) 1907-current, 1911-03-10
Promptly Confirmed.

The Senate on Thursday confirmed
the nominations of Judge WILDER C.
Denison TO be United States circuit
Judge for the sixth judicial circuit ;
Alexis c. Angel, United States Judge
for the eastern district of Michigan,
and Clarence w. Sessions, United
States Judge for the western distrid
OF Michigan. The judiciary commit
tee, abolishing all presidents, report
ed the three nominations without de-
lay Immediately after they had been
sent to the Senate by President Taft
Under the ordinary course of pro
cedure all judicial nominations go
over for a week after they have been
sent in, but in view of the approach
of the end Of the session Senator
William Alden Smith prevailed on
the members of the judicial commit
tee to make haste with the result that
the nominations of the three were
acted on Immediately.
The Clio messenger. (Clio, Mich.) 1907-current, 1911-03-10
PRISON PROBE BEGINS.
Investigating Committee 10 At Mar
quette Prison Taking Evidence.

The committee, consisting of Reps.
Berry, Straight, Kalmbach, Warner
and Henry, arrived in Marquette &C.
companied by Sergt.-at-Arms Bush, OF
the House, and a stenographer, and
went Immediately TO work. Warden
Russell and the members OF the In
vestigating committee came to an
agreement as to the manner OF con-
Quoting the investigation. The con-
victs will be brought In for a pre-
liminary examination In secret. II
their testimony is against the warden,
and is sufficiently serious to be con-
sidered, the men will be brought in
for examination by the warden, and
he will be permitted to offer counter
testimony.
1t developed that the chief thing
the warden fears is charges which,
it is said, will be brought against
him by his political enemies in Mar
quette. outside of the question OF
the treatment OF convicts. 1t was
agreed that any such testimony is to
be presented in open court.
The warden told the me. soers of
the committee that he thought they
wanted to be fair.
Mr.. Russell surprised the commit
tee by declaring that the paddle is
only applied until the prisoner gives
in and promises to obey the rules In
the future.
That's the purpose Of the paddle
When a man promises to obey the
rules that's all there is to it.
THE prisoners are stripped and
covered with a sheet" said Mr.. Rus
sell. They are caused to bend over
the barrel and the paddle, dipped In
salty water. is applied. You bet ii
stings, but it doesn't break the flesh
or cause permanent injury. The pur'
pose of the punishment is to secure
the greatest amount of pain without
possibility OF serious injury to the
subject.
The Clio messenger. (Clio, Mich.) 1907-current, 1911-03-10
A Generous Gift

Professor Munyon has just issued q
most beautiful, useful and complete al
manac. IL contains not only all the sci
phases, in all the ATTITUDES, but has il
lustrated articles on how to read char
acter by phrenology, palmistry and birth
month. 1t also tells all about card read
ing, birth stones and their meaning, and
gives the Interpretation of dreams. 1t
teaches beauty culture, manicuring,
gives weights and measures and antidote J
for poison. In fact, it is Magazine Al
manac, that not only gives valuable in
formation, but will afford much amuse-
ment for every member of the family,
especially for parties and evening enter
tainments. Farmers and people in the
rural districts will find this Almanac al
most Invaluable.
1t will be sent to anyone absolutely
free on application ito the Munyon Rem
edy Company, Philadelphia. Pa.
The Clio messenger. (Clio, Mich.) 1907-current, 1911-03-10

Secretary of War Dickinson will
make flying trip TO Panama to in
spect the work on the canal. He will
sail from New York for the isthmus
March 10, being accompanied only
by a stenographer. His tour will oc
cupy about 10 days.
Evidence that the United States is
tagging behind European countries In
aviation is found in the official list OF
the worlds licensed aviators. which
has just been compiled by the Inter
national Federation. The names OF
SIC licensed pilots are included in
the list. France leads with 1888
names; Germany is second with AZ;
ENGLAND third with 80; Italy fourth
witt "a; Belgium fifth with Fl and
A~lerica sixth with only IS.
The House has authorized the print
ing OF 100000 copies of recent gov
eminent publication by DR.. F. +. Rus.
~ on the control of typhoid In the
army by vaccination
The Clio messenger. (Clio, Mich.) 1907-current, 1911-03-10
The Point Of View.

This is true story. A certain belle
was present at certain Chopin recital.
During the March Funebre," her eyes
glistened and her whole attitude OF
rapt attention was as II the music had
entranced her very soul. Her whole
face was expressive of admiration and
intense interest. When the pianist
had finished, the escort OF Miss Belle
turned to her and said: How beau
tiful!" To which she replied: yes,
indeed; doesn't, 1t At her exQuisitely in
the back? How much do you suppose
Ii cost In Paris?"
The Clio messenger. (Clio, Mich.) 1907-current, 1911-03-10
Psarx ia Made Rear Admiral.

Both houses of congress passed the
bill to give the rank and retired pay
of rear admiral and the thanks OF
congress to Robert e. Peary in recog.
milton of his attainment Of the North
Pole. The bill had been regarded as
hopelessly lost in the tangle of legis.
lation in the house, but was revived
Investigation, but the chief executive
found himself almost blocked at the
outset with the same obstacle that
blocked other similar ATTEMPTS, the
deep-rooted influence of Tammanv
Hall and its connection with certain
and passed.
The Clio messenger. (Clio, Mich.) 1907-current, 1911-03-10
Work and Marriage.

In the New York courts recently .
girl. aged II, on being told by her
mother that she was old enough to
90 to work, replied: Work. will
not; I prefer to marry" Whereupon
she was married before night to a
young man earning So per week.
That is of a piece with the reasoning
of another girl who, being interro-
gated by a friend. Where are you
working now, Manner" answered
promptly. Il amt working; I'm mar
ried."-Boston Herald.
The Clio messenger. (Clio, Mich.) 1907-current, 1911-03-10
Down With EN-.

Young Lord Fairfax, in brilliant
after-dinner speech at the club house
In Tuxedo, praised women.
Down with the misogymist," said
Lord Fairfax Down with the cyni.
cal type of male brute who says with
the Cornish fisherman:
Winners like pilchards. When
ems pad ems bad. and when ems
good, ems only middlin'.'"
The Clio messenger. (Clio, Mich.) 1907-current, 1911-03-10
Big
Assets

Four hundred thousand people
take a CASCARET every night
and rise up in the morning and call
them blessed. Ifyou don't belongto
this great crowd of CASCARET
takers you are missing the greatest
asset of your life. 10
CAScARErS roc q box for Q weeks
treatment ali druggists. Biggest seller
In the world. Million boxes month.
The Clio messenger. (Clio, Mich.) 1907-current, 1911-03-10

l honor any man anywhere. who,
in the conscious discharge of what
be believes to be his duty, dares to
stand alone.--Charles Sumner.