The Hood River glacier. (Hood River, Or.) 1889-1933, 1911-12-14
CHAPMAN GIVES
CLUB ADVICE
KEEP UP AN INTEREST, HE SAYS
Enthusiastic Speeches Made by Members
-ISipS Planned, One to Parkdale,
Guests Of Upper Valley Club.

food. sthe members of the Commercial
Club repaired to their respective
homes Monday evening feeling that
the meeting Of the organization had
been one of the most successful of the
year. c. G. Chapman. of the Portland
Commercial Club was the only out of
town speaker. Mr.. Chapman, since he
had been warned, as he declared. not
to use any hot air, after few well
chosen stories limited his remarks to
facts and advice to the local organiza-
tion. 1T is natural. he said, that a
commercial body, such as your club.
should sway from status of unbound
ed enthusiasm. like a pendulum, to
that of slight depression. What you
want to do is endeavor to keep vital
interest among the whole membership.
The young men naturally urge pror-
gessive movements. You have Young
men at the helm here. But YOU want
to beware and not overlook the fact
that the old heads should be consulted.
The old men, for the most part, are
the biggest subscribers to publicity
funds. You would act wisely to ap-
point to your Finance committee older
members of the club.
The two principal addresses from
local men came from C. II. Sproat
manager of the Apple Growers Union
and James f. Montgomery. Said the
former in part:
The general conception of a Com
mercial Club is that it is synonymous
for boomers club" In other words.
it is generally taken TOR granted that
the Commercial Club is the great
factor and that it is a part of their
duties to boom the real estate in the
town and surrounding country, making
an active real estate market with con-
stantly advancing price, to bring in
manufacturers who will build large
factories; in other words, to bring in
capitalists and capital by the. .trainload.
''lrhe real truth is that the CONNER
cial Club, as ! see it, should be some
what conservative and whatever liter
ature is sent out under their seal of
authority should be clear, plain state
ment of facts, so that whoever is led
and influenced to come to the commun.
ity by such literature. will not in the
end be disappointed. | believe strong
ly in Commercial Clubs sending out
literature descriptive of the locacial-
ity, outlining the possibilities Of its
products, giving plain unvarnished
truths as to its actual output and
money returns without the imitation
and exaggeratoin which is ever present
in all the literature of the so-called
Commercial Clubs of the West. In
the long run truth is mighty and will
prevail. and an over doomed commun-
ity will surely seek its actual financial
level.
"Now. let US see what we have in
this vicinity which will bear writing
about and exploiting in the literature
of the Commercial Club. We unhes.
tatingly say that the Valley as a whole
is one of the gems of the whole United
States: that it has more actual condi-
tions pertaining to and contributing to
the satisfaction and comfort of its
people than any other community in
this whole country.
$50 that if the honorable Board of
Directors of the Hood River CONNER
cial Club wish to put out literature
they do not have to exaggerate or
place in circulation anything that ia
highly colored Or rainbow tinted, but
they can stick to the truth and put out
a worthy pamphlet which makes a
beautiful picture of our natural assets
without fear of the same being con-
demned as an exaggeration. This
t11ItDh of Inogf ha 10 h,
outside world.
Now, if the honorable body desires
to get busy at home, we would suggest
that the question of good roads leading
out from the city and traversing the
valley in various directions is an ever
present problem, and the pressing to
the front of the questions of paving
the business section of Hood River
awaits their influence on the citizens
of this city for further development
1t has been talked at times that the
Commercial Club should take up the
question of proper metLols to be
adopted for marketing the Hood River
output of apples. We question wheth-
er this is within the sphere of the
duties of the Commercial Club. We
also doubt very much whether the
Hood River Commerce al CluD has the
proper facilities for doing this work
even if they were disposed to do it.
1t is a business of itself and by itself,
and requires special organization for
the purpose.
The keynote of the remarks of Mr..
was that Hood River
must interest outside capital to develop
the remainder of the Valleys unim-
proved area. A new settler who buys
an improved place does not add as
much to the Valleys wealth as the
man who improves raw acreage. Be-
cause of lack of cooperation between
the Commercial Club as a publicity
agent and the real estate men as sell
ing agents the best results have not
come from Hood Rivers advertising.
Mr.. Montgomery made comparison
between the actual results obtained by
the exhibits shown in the East by the
Commercial Club and the independent
selling campaigns made by the individ-
ual land agents. The comparison
showed the results to he largely de-
rlNeu from the WORK OF Lne men VINO
went with the single object of bring
ing back the settler and his money.
The salesman must convince his pros
pect of the desirabiity of Hood River
before he can advance his own PROPOSE
tion and thereby the Valley gets full
benefit from the work of every person
who goes out to interest people in the
valley. In closing his remarks Mr..
Montgomery outlined a plan by which
the advertising and selling ends could
be combined and result in more effect
i've work in bringing people to the
Valley. lie expressed the belief that
1912 will be q good year for Hood River
and that the Valley, by the adoption of
a plan in which every resident can put
his shoulder to the wheel, will gain
much capital and many settlers while
the other communities may be mapping.
A number of short talks were made
by Truman Butler, Chas. Hall, former
president, MIR. Cornell, Of the Upper
Valley aud ]. A. Epping. Mr.. Butler