The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-01-08

Mark Twain tells of man who had a five mil
lion bank note and was unable to get it changed; it
was a perfectly good note, just good Govern
ment Bond but it was difficult, ~ to find any one
financially able to change it, and 2 to convince any
body that it was a genuine Government Note, which
was very much my experience few weeks ago
when went to see some of the leading business
of Mt. Pleasant, Utah. II
"Gentlemen, said "let me show you patent
that in the next few months will be sold all the
United States" The above conversation marked the
beginning of the Petersen Doubletree Mfg Co., an
enterprise that in few weeks time has become an
established manufacturing business with enormous
profits assured.
The article I referred to was the Petersen
Spring Lock Clevis Doubletree invented by J. P.
Petersen, Mt. Pleasant, Utah.
The Petersen Spring Lock Cevis Doubletree is
unlike the old style doubletrees that require
monkey wrench time and trouble to remove the clev-
is and singletree. A little spring turned up down.
slide off the sngletree, 60 ahead with your work, no
time lost, no trouble borrowed.
A million dollars word sums up the success of
Royal Baking Powder Gillette Safety Razor, Bell
Telephone, Air Brake and hundreds of others, too
numerous to mention, and the stories of these great
industrial successes rival in interest anything
corded in Arabian Nights.
Do you know the story of Hoagland?
j. c. Hoagland of Fort Wayne, Ind. not many
years ago started little business in Fort Wayne.
He different far the good citizens of his
home town could see, from other men, but j. C. Hoag-
land was different He had lot of casual ideas, but
one big idea and he believed with all the intensity of
strong man in it and in himself This was the idea:
IT will find some article said Hoagand ''for which
there is widespread demand; will manufacture
that article tell people about it, and keep telling
them about it until the need for it has become
tional demand What happened dozen years later?
The dingy little shop in Fort Wayne had become
huge factory directed by the brains that crowded
great office building in New York and there around
table one day sat four men. "Now, Mr. Hoagland," )"
said of them, ''we ready to make you Of
fer" Hoagland the Hoagland whom his town peo-
pie thought was no different from others, but who
had found widespread need and had made it grow
into a national demand, made his reply cheerfully:
'Name it, gentlemen, he said. "We will give you
$1,O0O,OO0 word for the name, Royal Baking Pow
der " but Hoagland only smiled. II think not, he
said. II consider that trade mark worth million
dollars letter" Nor was that an exaggeration To
day Royal Baking Powder is capitalized at $30,000,-
900, and pays annually in dividends $1,6000O0, and
the greatest asset this company has is the it,
self It's factories might burn down, it's owners might
die, but the name Royal Baking Powder would still
be worth million dollars letter.
widespread need, plus judicous Advertising
EQUALS SUCCESS; never once has the formula been
known to fail, but you know well do that not
one person in million had the opportunity to invest
when the stocks were low. Gillette Safety Razor
company offered stock at $100 per share few years
ago, today that same stock cannot be bought for
$4,000 per share Why? Because they are paying