Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-20
KNOWN LABEL MOVED GOODS
Case From Texas That Demonstrates
the Value Of Advertisine-Peopie
Must Be Educated.

Ing article based upon facts that is
well worth our readers attention.
They can ponder over It at their leis-
ure. The Post says:
"Apropos OF the editorial on this page
ana the statement that people are
prone, when buying, II It occurs to
Them to ask where an article Is manu-
factured. they are more than apt to
buy the article that is wrapped in the
fancy wrapper, a case in point forces
itself to the front.
In a city not far distant from Hous-
ton. In the heart of an agricultural
community, there has been much agi-
tation for canning factory. 1t
seemed that everybody in the COM
munity wanted the canning factory.
There were tomatoes galore that
could be used-which during a Ger.
tain period OF the year were not mar.
ketable-and the people believed that
canning factory would work this
product up and create a market for 1t.
An enterprising gentleman in
stalled the canning factory. There
was much hurrah, and he was lauded
to the skies as a benefactor. He
bought up many tons of tomatoes, for
which there was no market at the
time. and canned them.
He then went to the local mer-
chants and endeavored to sell them.
The people will not buy them,'
That was the uniform answer of the
merchants to his overtures. II was
quite a shock to the man who had put
his good money into the enterprise
and who had spent more good money
Tor the products of the section and
more good money for the labor and
the cans
Oh, yes they WILL was his en-
phat1c answer. You people need a
little enterprise. Just to show YOU
that the people will buy these goods
VIII place them on your shelves and
you may pay me when you clean
them out
The goods were placed "a the
shelves OF the several merchants.
Ihere they remained. Finally the
owner of the canning plant in despair
wrote to one of the leading canning
concerns of the country and told of
his difficulty and asked II they could
suggest way out of the predicament
There was much correspondence.
and as result the big concern
bought the entire output of the local
plant.
You just gather up the goods YOU
have placed in the stores and we will
send you our labels. Put them on
your goods instead OF your own
labels
1T was done. The goods were
placed back in the same shelves and
they moved out in a hurry"
Now, there is lesson in this. lust
because there is a recital of It i'm the
Post may cause some to feel that
the interest is a selfish one. But Il
Is hot. 1t concerns human nature. II
concerns every reader of this story.
The reason the goods moved when
the new labels were placed upon Thorn
was that the label, or the brand. had
been advertised. Housewives knew
about IT, and when buying canned to-
matoes they brought what they knew
about. The tomatoes canned at homo
were just as good as those canned
elsewhere and the advertiser knew II
and vas willing TO risk his reputation
on it. They bought the brand that
they had been reading about. There
was nc real fraud practiced on the
purchasers, for they were getting
what they paid for
Advertising is the thing. Why kick
at the man who put his labels on an.
others product? II was good prod
net and he knew IT, because he had
investigated. He was simply giving
II his Endorsement His Endorsement
was worth something. People had
come TO know that and 10 rely upon
II. He was simply reaping upon his
investment. He was an advertiser
and had familiarized the house wives
with his goods. He had taught them
that his goods were good goods.
70 IS not enough for a man TO In.
vest his money In the manufacture Of
a product. no matter how good the
product may be. lie must tell the
people about It, else they Will not
know that he or his product exist He
may have the very thing that the peo-
pie are anxious to know about. Tn.
less he gives this information he is
throwing his money into a hole and
covering II up when he puts It into
manufacturing plant and turns out
commodity. no matter how good nor
how useful. unless he tells people that
be is making such commodity.
u he has something good the great.
CT reason he should tell people about
II. There are lots of things on the
market that are not good, but which
people buy because they do not know
where they can get the genuine.
Home Industries should be patron
lied for the reasons set forth in the
editorial. But the managers Of home
Industries had best consider human
nature and how to reach the average
human.
So when we ask for certain brands