The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1911-01-26

dition to permar ent agricultural dis
plays in various cities.
In the advertising department are
handled the details of compiling and
publishing advertising booklets, leaf
let's and miscellaneous matter, OF
which very large quantities are used.
Of preparing timetables and folders
for the use of the public, and OF Great
Ing, by means of extensive 1dvertis-
ing In newspapers, farm journals.
magazines and other publications, a
demand for information concerning
the regions which the railway ira
verses. Through practically all Of the
railways display advertising, runs an
undercurrents q development and I'M
migration argument. The advertise
ment which tells OF train service, tells
as well of the opportunities for fruit
growing, farming and other activities.
in that territory the trains reach. The
advertising of cities and districts,
directs the business mans attention
to the opportunities western cities at
ford.
During 1910 there has been issued
from this department, twenty-three
different publications to induce Inn
migration, to the total number OF
727,500 copies. all OF which were re-
quired to meet the demands OF the
public at large. During the year. dis
play advertising was used in twelve
OF the leading newspapers Of Europe
with gratifying success, and through
this means, information of the oppor.
tunities and resources OF the west
was given to large number of peo-
pie in Europe Sets OF beautifully
colored lantern slides have been ex-
tensively circulated in this country
and Great Britain, giving many thous-
ands an opportunity to see for them
selves, the beauty and productiveness
of various districts in these states.
From the display advertising done
during the year, the number OF In
quiries received has reached as high
as 61O per day. and this does not in
clude those received by the immigra-
ton department and referred to a
moment ago.
But this is not all the railway does
in helping to develop the territory it
serves. During the past year. the
Northern Pacific Railway Company
has taken an active part In the dry
farming congress, the National apple
show, the National irrigation con-
gress. and in many other meetings
held for the purpose of making the
best use of the country. 1t, in COM
mon with other railway companies,
believes that the spreading of informa-
tion that will help to improve agricul-
tural methods, is of benefit to the
whole country, and incidentally to the
railway.
The officers of the railway would
like to take part in more of these
meetings, but SO much OF their time
is taken up before courts and railway
commissions defending their proper
ties. and explaining conditions, that
opportunity to participate with you
\ in such work is seriously curtailed.
| For two months this year, this COM
| pany operated Better Farming Spec
| ial train through three of the western
states, the agricultural college Of each
state furnishing instructors ard var
ious appliances. Similar work has
been done by other railway compan-
les, and nearly all are endeavoring to
help experimental farms, and to CO.
| opearte with the agricultural col
leges in improving the methods OF
| farming, and in trying to make life
| on the farm more attractive. In
North Dakota, several hundred school
children recently completed contest
/ in the production of corn, potatoes
and strawberries; the state furnished
| the seed and the plants, the winner
received one weeks instruction at the
state agricultural college, and the
Northern Pacific Railway company
gave to the winning children, trans
portation to and from school.
| Responsibility Of the Advertiser.
Advertising has passed the expert