New-York tribune., 1911-01-14
PROFIT BY THE STORM
Rain Centres Interest in lnCIoSed
Cars at Auto Show.
CROWDS THR0NG AlSLES
Visitors Come from Many States
10 Look Over The New
est Models.

rad weather had ro chect on the attend
scce Yesterday at the eleventh national
automobile sno- in Madison Square Car
a,, the aislss being crowded morning,
snerroon and evening. one direct result
y, the rain was the presence ia the streets
o,a larger number of privately owned cars
,,sn were seen ON any previous day Of
The show
Nsrv of the visitors came from consi3-
o-shIe distances MS the registration number
,ogs we're those Of Pennsylvania. Ohio,
nsIavaro. Maryland and practically all Of
,,o New England states. 4 number Of the
cars had New York plates over New Jersey
Caes
As u matter ~ course. tho bad weather
r.lrcd the exhibitors Who arc showing cars
rr,n irrloscd coarrvo-', and benefited tho
s~r,s that dierlar machines with torpedo
,r5 f-~sloor bodies thai can hc practically
,,cIossd hv fitting tops and wndshiolds.
Tho accessory men who have tops wind
shields and other devices for use when the
.reather is cold or rainy also had a Very
bus,. time and took a great many orders.
The search FOR accessories 10 be used In
,a,nv or cold weather sent a larger pro
norton OF the visitors than usual 10 the
,rper balconies. concert hail and basement
The Increased number OF visitors 10 the
basement made business IN the English
-s,hskc'ler hrisker ,han usual. Tho tire
men had 4 first class chance 10 extol the
merits Of tue nou-skid devices Of their tires
and the tire chain exhibitors also had q
rrsv time ~ it lot Of orders for i'm
mediate delivery were taken by exhibitors
n rubber and storm coats, some Of Their
customers being disappointed when told
they could not take exhibited garments
away with them.
r y. chaplin. president Of the Hudson
>lo,or Car Company said last night that
one Of the features Of the show - the
,poro,,b information visitors have shown
rs TO the relative merits OF cars.
"It was not so very long ago. said Mr..
Cbanln when the entire mechanism OF a
car had To Ie explained TO almost every
visitor. but that is all changed now. The
nublic has become informed on al the fine
roints OF the various cars. and salesman
had better know what he Is talking aoout
before ne enters into discussion with the
average motor car enthusiast these days.
"This certainly is the greatest show ever
held for real buying interest on the part oi
the public" was the comment OF Hush
Chalmers Yesterday. 1T certainly is con-
,inring answer 10 those people who thought
this might not prove q good year IN the
automobile business. There are several
features about this show which are unique
and which really bear out the statement
mat this is the greatest show for buying
interest First OF these is the interest
among the very large number Of persons
f~om outside New York.
Another interesting aspect is the num-
her Of people who leave their names and
addresses for catalogues. On Tuesday
alone more people left their names at our
exhibit than we received during the entire
Awcek last year Every day has been IN
usual In this respect. believe these con-
ditions are true everywhere. Ny friends
IN the otLcr exhibits personally report
splendid business conditions. and all feel
very happy over the enthusiasm shown by
the public
The immense Elgin trophy that is
mounted on pedestal at the Lozier space
draws a lot Of attention. as IL is the symbol
Of the 1910 national stock chassis cham
pionshia Ralph Mulford. who drove the
four c'liuder Lozier car that won the
trophy. IS at the space much Of the time
but is q disappointment 10 hero worship
rers. as pc d!s,ikes to talk about himself.
one OF tho unique displays ON the elevated
platform is the mahogany exhibition cab
iaet at the space Of the Warner Instrument
Company. Only FIVE instruments are
mounted on tine cabinet, enc Of each model
produced The largest autometcr is
mounted IN the centre NJ the cabinet and IS
rrn rv 70 small c.ectuc motor, the speed in