Barton County democrat., 1911-08-18

must put punch into their execution
TO make them successful.
When you want to make your bust.
ness success, and you know that
uhe highest grade Of salesmanship,
both inside and outside your store is
necessary to that success-be sure YOU
also allow for punch in the execution
OF your plans. In your publicity, for
instance, you need punch in the sales
manShip used. No matter what your
business, you require punch in that
Salemanship to impress your goods
on the minds Of the people and make
them remember you sufficiently long
and earnestly 10 buy. 1t is Just the
same punch as is referred to IN con-
nection with the theatrical play. Un-
less that play has punch 1t woud not
leave sufficiently good impression
on the playgoers to make them criti-
else 1t to its advantage. Use punch,
then, in your advertisements. Punch
home Straight from the shoulder in
TO the minds of the prospective Gus
toner and he or she will remember
you longer and more favorably than
all possible rivals.
As you already know, there are
four points to successful advertise
ment that must be made operative be
fore 1t can be. successful. It must
capture the attention of the prospec-
tive customer; it will have to Gre
ate interest in his or her mind and it
must afterwards bring conviction that
the goods are what they are represent
ed to be and that they are needed by
the prospect. Lastly, the advertise
ment must cause the actual purchase
of the goods.
Any man who has studied adver-
tsing closely can very easily combine
all those principles in some sort of a
way, but it requires an expert to com.
bine them successfully.
A salesman in your store may cas-
lily apply all the rules Of selling to
the customer that comes in, but he
may not be successful through lack
of forcefulness-punch. 1t is the
same with an advertisement. You
need punch-the appearance of force
full honesty and convincing power in
the wording and expression of the ad
to bring the results that you have a
right to expect from it.
It is punch that makes all the diff
ference between success and failure
in the advertisements of our great re-
tailers. 1t is punch that will bring
success to you through your announce
ments and unless you are able to in
corporate punch into them, you may
as we'll do no advertising at all.
The best way to get advertisements
that have not only the necessary
punch but that are constructed in
every way to bring results is to buy
syndicated advertising service. This
service is offered in series of 50,
one advertisement for each week in
the year. Each ad is supplied along
with an attention compelling copper
plate cut, the illustration drawn by a
high priced artist. The whole series
has been constructed by an adver-
tiSing expert with a national reputa'
tion who has made success for many
other merchants in the same posi-
ton as yourself. It would be impOs-
sible to buy those advertisements for
the low price at which they are sold
from one dollar week up-but for
the large numbers of each kind that
are sold to thousands Of retailers
throughout the country. Only one
merchant in each trade is allowed to
use a service in his own town.
The retailers here would do we'll to
get full particulars of this new syndi-
Gated advertising service from the edi
tor of this paper. The use Of such
salesmanship on paper-which may bt
called advertising with punch in it
is the straightest road to advertising
success.