The Caldwell tribune. [volume] (Caldwell, Idaho Territory [Idaho]) 1883-1928, 1911-01-13

| "OuLu SIdulN remain among Iuell lot
ever. But l do not think they are JUS
| titled in paying a secretary the salary
they have paid me unless they pro-
pose to eXpend much larger sum for
exploitation. There has been at my
disposal this year up to May LIST next
the sum of $4,000 for legitimate ad-
vertising. | have tried to use this
judiciously and to supplement it with
such gratuitous publicity as | could
obtain by many articles published in
the papers~of the east and middle west,
| but | feel as perhaps you too feel
that the returns are inadequate, and
| yet I believe that you will not lay all
| the blame of this on the shoulders OF
the secretary. As a strictly publicity
man, | do not, and perhaps never will,
believe that it is the duty Of private in
dividuals to build roads or bridges,
conduct experimental farms, or in any
other ways, take upon themselves the
tasks which belong to society and
which should be shared under a com
mon taxation. | do believe it is legiti-
mately the duty of the public spirited
citizens who compose this club and
contribute to the publicity fund to en-
courage and educate public sentiment
along these lines, but l feel that the
actual cost of public improvements
should be borne equally by all. My
own personal interest in the welfare of
the city prompts me to urge not only
continuation, but an expansion OF
your publicity campaign-the devotion
of such money as you may save on the
salary of the secretary to the creation
of a fund which he may use to exploit
the city and county's growth, for with
out this, growth can only be from with
in and the other towns of Idaho will
make the first appeal to the new
conner" | believe in the stability, OF
Caldwell and it's surrounding country,
but it cannot get its full reward for
past effort unless it continues the work
it has begun And though there may
be some pesimists among you, | wish
to prophesy that the year 1911 will see
the greatest development Caldwell has
ever witnessed. 1t will be the terminal
of new railways which will bring it in
to closer commercial relations with
new territory, while the growth of the
city will be commensurate with the
public improvements made and which
have so signally enhanced its attrac-
tons as a residence and business point,
and the efforts of past years will result
in many additions to the population.
I need not remind that the results Of
advertising are cumulative, and yet,
difficult to trace Within the past week
or two | have helped to locate Mr.. &. }.
Hahn, to establish pickle and vinegar
factory. He finally decided to locate
at Middleton in accordance with his
own Judgment, but the fact that want
to bring out is that Mr. Hahn and his
fainter came to Caldwell with six or
seven thousand dollars to invest,
through correspondence originally be-
gun with your secretary, Mr.. }. b.
Gowen, severa, years ago and merely
continued during my incumbency.
Other people are coming here every
month who have been influenced by ad-
vertising which reached them years ago
and | believe you will find this true in
the future In the years to come, you
will | hope, continue to reap the re-
suits of the harvest sown the past
year There is no way of which have
knowledge by which men may be taken
up bodily and moved to new localities
suddenly. We must remember that
this is a matter of education-of con
viction. Most of those whom we seek
to influence are fixed in their homes,
tied by associations and restrained by
circumstances. So | do not feel entire
ly dissatisfied when | review that
within ten months we have located:
r, V. Dilley and family at Roswell, h,
| C. Westrom of Gooding at Caldwell, }.
| w Keller and family of Bensonia,
Michigan, at Caldwell. John BaunalaN
and family of Madison, Wis, at Star X.
| V. Dilley and family, expert orchardist,
at Roswell. o. +. KariCk, wife and two
| children, expert orchardist, at New
Plymouth, Geo. c. Randall of Seattle,
located on North Side, E, w, Brewster,
wife and child, of Appleton, Wis, To-
Gated here in the electrical business
| Jno. w. Howard of Carey, Idaho, wife
and two children, located on Deer
Flat, Elliott & McGonigal of Salt Lake
City, who have opened up a modern
drug store here, c. J. Hahn established
a nickle works at Middleton, ChaS
Fleharty of San Francisco, who is
putting in a green house, f. c. Gilbert
of Philadelphia, who is locating farm
for his son now living in Los Vegas
n NJ. Drs. Johnson who have come
here from Gooding, two families, Il
establish themselves, IL. F. Evans o.
Ashton, Idaho, who with his family
have just come here
But these are only the surface in
dications of what has been done.
am not reluctant to appeal TO the rea
estate men of Caldwell to show how
many live inquiries have been turned
over to them, They. as other adver
tiesrs, know how these things point L
future business, and amp convinced
that the thousands of letters sent out
personal letters-will reach and in
fluence many yet to be heard from
The public work of the club th'
past year has included much road an,