Morgan County republican. (Versailles, Mo.) 1906-1914, 1911-01-19

that our contention Is right that con-
centrated food like Grape-Nuts, which
is partly digested and ready for easy
assimilation by the body presents more
nourishment that the system Will abb
sorb than many other forms Of food,
and we will further say that in cases
of digestive troubles where meat, white
bread and oats cannot be digested, that
~Grape-NutS and milk contain more
nourishment that the system will alb
sorb than many pounds of these other
foods.
Distortion No. 3 charges that our tes-
timonials were practically all paid for
and rewritten in Battle Creek.
These testimonials were demanded by
the opposing lawyers. Naturally this
demand was refused. for they are held
in vaults and kept safe to prove the
truth, and are not to be delivered up
on demand of enemies
Testimony at the trial brought out
the fact that we never printed u single
testimonial that we did not have the
genuine letter back OF. Many of these
was kept OF twelve hundred and four
l204) letters received in one month
from people who wrote that they had
or been benefited by following our sug-
gestions or God and beverages.
On three or four occasions in the
broadcast in papers offers of prizes to
users OF Postum and Grape-Nuts.-two
hundred $1.00 prizes, one hundred 81. 90,
twenty of $500, and five of $1,000 each.
stating that each must be an honest
letter Win name and Address, We
agreed not 10 publish names, but to
furnish them to enquirers by letter.
These letter writers very generally an
verified the truth Of the statements.
Under this agreement not TO publish
names literally scores of letters came
from doctors. We kept our word and
neither printed their names or surren-
dcred the letters.
spasm." The weekly" says Pos" iPt,st' got
those testimonials by. advertising for
purpose the New York Magazine Of
whose editor Is now in the Fedora!
penitentiary for fraudulent use of the
mails: For example, Post announced in
We used nearly all of The papers and
magazines In NeW Y0rk- and the rest OF
America, but the Sensational writer
the only magazine we used was one
whose editor is now in the Federal
Pen~itentiary,' etc. something that we
n ne"M " did. Space o a IN" vas as't Bought Hs t0M IN I the
magazine spoken of on q business ba-
sis for, the reason that i, went to a
good class of readers, The incident
seems to have furnished an opportun-
ity for n designing writer to deceive
his readers.
We look upon honest human testi-
mony from men and women as to the
means by which they recovered health
as of tremendous value to those In
search of It. our business has been
conducted from the very first day up
on lines of strict integrity and we new
err yet have published a false testl-
monial of human experience. Many OF
these letters covered numerous sheets;
some. II printed. would spread over
half a page of newspaper. If we would
attempt to print one such letter in cv-
cry one OF the thousands OF papers and
magazines we use. the cost for print
ing that one letter would run into
many thOusands Of dollars.
We boil down these letters exactly as
n newspaper writer boils his news
sticking sacredly to the important
facts and eliminating details about the
family and other unimportant matters.
This work of boiling down, or editing,
Is done honestly. and with a fun knowl-
edge of our responsibility, but notice
the art OF the "twister" In the way he
presents TO his readers this matter OF
testimonials.
Distortion No. 4. This is a bad one.
1t reads as follows: The only fam
Gus physician whose name was signed
to a testimonial was produced in Court
by Golfers and turned out to be a poor
old b~rokendown ~homeopath, who is
now working in a printing establish
ment. He received ten dollars $4,000
for writing his testimonial"