Mountain Home maverick. [volume] (Mountain Home, Idaho) 1906-1911, 1911-05-04
lsIatesmanl

tive Of the Union Pacific publicity
department to the Boise Commercial
club apologizing because Idaho had
been left off large advertisements Of
the railroad company directed to
homeseekers. Today The Statesman
prints a fac smile Of a page adver-
tisement Of the Union Pacific in the
Omaha Bee
Nebraska is mentioned.
Utah is mentioned.
Kansas is mentioned.
California is mentioned
Colorado is mentioned
Oregon is mentioned.
Washington is mentioned
Wyoming is mentioned
But there is no reference to Idaho,
with the largest irrigated sections
of all and with more opportunities
for new homes than several of the
others combined.
Any appeal to homesteaders with
Idaho left out. in view of the irriga-
tion and farming development here,
is like Hamlet with Hamlet omitted.
1t was not only because of the
oversight i'm this series Of group adj
vertisements that the Boise Com
mercial club made complaint, but
because Idaho had been repeatedly
overlooked by the railroads One
might be led to believe that Idaho
did not need advertisement such as
required to interest homeseekers in
the other states; but the POLICY
from the publicity man disposes Of
that theory so far as the Union Paci-
fc is concerned. for &c is declared to
have been a mistake that viii be
rectifed in the future
II is hoped that st viii be, for
the campaign of this great railroad
system can be made Of incalculable
benefit to the state The truth Is
that Idaho has not been en- the rall-
road map whenever any Advertising
has been done by ne Union Pacific,
and yet any Intelligent investigation
would convince the publicity DEPART
ment of chat corporation That this
state offered The best advantages of
an 10 homesee5ors ana chat Che un-
ion Pacific could. therefore, utilize
It to it's own profit by presentation Of
tile facts Tho homesaeker today
is looking for new fields not for Che
old settled sections Ike Kansas and
Nebraska Idaho is a new field, and
ans general Information for the ben-
eft Of people who may use the un-
ion Pacific as a means of personal
~ investigating locations is notorious
Iy deficient with This state omitted.
A parallel condition would have been
presented in the exploitation Of the
gold excitement Of The early sos If
California had been overlooked.
The railroad time tables and other
features Of railroad advertising have
neglected this part Of their hela--
one that contributes greatly to heir
tonnage and that win furnish q COM
stanlly increasing passenger traffic
as the advantages presented here be-
come known. The railroad authors
ties have had this matter called to
their attention several times before.
with respect o he sac and it's cap-
ital There is no more attractive spot
on the Hartman system 90 which to
attract the notice Of the travelling
public. and especially tourists, than
Boise; yet this city is rarely ever
mentioned in that connection. ITS nat
ural beauty. it's splendid hotels. its
wealth of mineral water combine to
give It a much more marked resort
aspect than most of the towns that
receive railroad advertising favors
The complaint of the Boise Com
mercial club cited one Instance. bu
the cause was accumuiative. The
promise is made that again there
will be no more of this discrimina
ton The people of Idaho and o
Boise win accept it as having beer
made in good faith, and will so OF
building up a better state and bet
ter cities to the end that the represen
tions made by he railroads be NOR
than justified and that their effort
result probably to the ranspor
ION companies, the communities au
the homeseekers.