Wausau pilot. [volume] (Wausau, Wis.) 1896-1940, 1911-02-28
CLUB DINNER WEDNES-
DAY EVENING
Given in the Club Dining Room VIM.
T. Goffe, the Principal
Speaker.

The Wausau club gave a dinner to
4 its members in the dining room of the
club on Wednesday evening asl.-
arranged TO seat about 100, and every
seat was taken. The ladies of the
| Presbyterian church served the most
excellent chicken pie supper at $3.50
o'clock and to this full justice was
done by those present. The tables
We're very prettily decorated with
small flags and the proven ial Ratchet.
The post pra1dial progra 4 had been
arranged by the office of the club
Which proved to De very interesting
to all. w. G. Landon, president OF
the club, called for order after the
tables were cleared. Mrs. E. L.
BOehm and Rev. James NJ. Duer each
sang a solo and so we'll were they re-
ceived that it was found necessary to
respond to an encore. Hon. A. L.
| Kreutzer responded to the toast,
What Does Our Club Stand For, +"
and Hon. Neal Brown was called on
to respond to the industrial Side of
| Wausau." Both talks were along the
lines of the subjects as given, and
added much TO the pleasure the even
| ing.
The principal address of the occa-
sion was delivered by VIM. T. COTE
of Milwaukee. He opened by paying
very high tribute to the life of
George Washington. His subject was
The Tri-Science of Business"
Mr.. COTE talked for an hour and
gave all present excellent ideas along
the lines of the science OF business
building. He dealt with the "Three
Circles of Trrde," viz. The outer
circle to "Make Permanent and Profit
able Patrons" The second circle, 1.-THE
Science of Craftsmanship, and defined
as "The Power TO Persuade Others to
Purchase at a Profit,' and the inner
circle "The Science of Service" de-
fined as Power to Serve to the End
of Profit and Satisfaction, Both the
Buyer and the Seller" He showed
service to be the heart of business
which pumps up the life-blood of
Salesmanship until it overflows into
relation between the buyer and the
seller which is bound to result in
premanency because of satisfaction
tie said that power came from self
reverence, self-knowledge and self
control. Self-knowledge means know
myself, and when you know yourself
then only can you reasonably expect
and hope to build power and make it
take the place Of weakness. Self-rev-
erence means that when you reverence
yourself you will reverence others.
Self-control means that when one
learns to control himself he establishes
power to control others. He said that
tens of thousands of men are only
moderately successful because they
say 81 can't" instead of 81 will"
Mr.. COTE gave a verbal analysis of
the problem of individual success
which was very interesting. He
stated that every employer and super
intendent of men is teacher, but
not all are conscious of it and he
elaborated to quite an extent on that
proposition.
Altogether the address was highly
approved of by the members of the
club both as a matter and manner.
Mr.. COTE is of generous build
physically and has the power of eX-
preston which is most appreciated
forceful and pleasing. 1t is expected
that he will return to Wausau within
a month or so, and hold a series of
three lectures at which he will use
charts and make plain to all that the
advancing need is that "The man at
his work." shall and may improve.