davidaulloa/AmericanStories huggingface dataset:
The Glenwood post., 1911-05-06
TAKES STORE NEWS TO HOMES
Newspaper Is Greatest Medium for
Such Advertising, E. S. Wells, Jr,
Tells Milwaukee Ad. Men.

Newspaper advertising is the great
est of all mediums for bringing the
news of the store into the home.
according to E. S. Wells. Jr., adver-
tising manager of the Chicago Daily
News, in a talk before the Advertisers
club of Milwaukee the other day.
Mr.. Wells said that first of all the
merchant wanted some advertising
medium that was timely. The news
paper can be used to suit the condi-
tions of the moment, whether they be
those OF the weather or those arising
through important happenings or
other circumstances, he said. The
newspaper, too. he said, reached the
family circle, where the needs of the
family were discussed and where the
subject of finances to meet these
needs was talked over.
Mr.. Wells mentioned various in
stances where newspaper advertising
had accomplished wonderful results.
He pointed out that advertising must
be continuous.
One blow OF the hammer" he said,
does not drive the nail into the place
where it is needed"
He emphasized importance of the
classified columns of newspaper,
pointing out that 1t was in these col
umns that great needs were ex-
pressed in few words"
Department stores were cited as be-
ing the shrewdest buyers of space,
and the fact that they made their an
nouncements in the form of CONNER
cial news and the quick response
made to this by newspaper readers
showed their patrons consider this ad-
vertising. The response Of the public,
however, according to Mr. Wells, was
only the first step In having the adver-
tisement bring the desired results, as
1t depended upon the clerks. store pol
Icy and the general enthusiasm mani
tested in the sale as to whether the
original announcement was productive
of the desired result
By statistics gathered from 64
leading newspapers, 1t was shown that
newspaper advertising had made won
derful strides In the last few years,
the 54 papers mentioned showing an
increase In business in one year of
over 30,O0O,00O lines.
Primitive man." said Mr. Wells,
could reach only to his arms length.
Later. the bow and arrow increased
that reach to about 100 feet. The
modern gun again increased that, but
advertising enables him to encircle
the globe"
The Glenwood post., 1911-05-06
What Was the Reason?

Some time ago an eastern newspa-
per printed the price of bed as $1.75
instead of $11.75. The advertiser was
much worried over the trouble the
mistake might cause, and the publish
er was trembling to think how much
the blunder might cost him. Strange
to say, nobody inquired for the bed in
question. The publisher says that the
mistake was so obvious that readers
realized that the price was wrong and
did not attempt to take advantage OF
the store. Some unkind advertising
man suggested that the incident
proyed that the newspaper has no
pulling power. The mystery remained
unsolved at last reports.
The Glenwood post., 1911-05-06
A Missionary Tree.

missionary, during Lenten tea,
said. pointedly:
Il have established missionary trees
all over the country. But perhaps you
don't know what a missionary tree is :?
A missionary tree is one whose profit
goes entirely to missions.
"A Roxborough farmer has in his ap-
pie orchard golden pippin tree that
helps to support the Chinese mission
A Florida woman has an orange tree
that helps to upHft the cannibals of
New Guinea. A California nut farmer
devotes walnut tree to the spread Of
the faith In Zanzibar.
Missionary trees" the speaker end
cd. ARE very good things, but the
principle that underlies them need not
be confined to farms and farmers"
The Glenwood post., 1911-05-06
A WIDOWS LUCK
Cult the Thing That Was Slowly In
jurlnq Her.

A woman tells how coffee kept her
from insuring her life:
Il suffered for many years chiefly
from trouble with my heart, with
severe nervous headaches and neu-
ralgia; but although incapacitated
at times for my housework, l did not
realize the gravity Of my condition till
l was rejected for life insurance, be-
cause, the examining physician said,
my heart was SO bad he could not pass
me.
This distressed me very much, ss
l was widow and had child de-
pendent upon me. 1t was to protect
her future that l wanted to insure
my life.
Fortunately for me, happened to
read an advertisement containing a
testimonial from a man who had been
affected in the same way that l WAS
fted by leaving off coffee and using
Postum. l grasped at the hope this
held out, and made the change at
once.
MY health began to improve imme-
diately. The headaches and neuralgia
disappear i, I gained In flesh. and my
appetite came back to me. Greatest
Of all. my heart was strengthened
from the beginning. and soon all the
distressing symptoms passed away. No
more waking up in the night with my
heart trying to ny out OF my mouth!
Then I again made application for
LIE insurance, and had no trouble In
passing tho medical examination.
1T was seven years ago that be-
gan to use Postum and am using 1t
still. and shall continue to do 80, a. I
nnd 1t q guarantee Of good health" T"
Name given BY Postum Company. Bat
tie Greek, Mich.
There's Q reason"
Read the big little book, "The Road
to Wsllville." In pkgs.
Ever read The abSvs lstteF1 new
Sas aDDsars iron ttDe te tisss. They
are gen1lno, tx0s, aDA fall Of huHaa
Interest.
The Glenwood post., 1911-05-06
Ready for Matrlmony

Cholly Crow-Mr. Feathers, I've
come to ask for the wing OF your
daughter in marriage.
Old Rooster Feathers-Well, young
rooster, are you quite sure you can
keep her In the style she's accustomed
to?
Cholly Crow-Just as sure as you're
roost high. I've just had my claws
manicured, so that I'll be able to dig
and scratch for her for the rest Of her
life.-Judge.
The Glenwood post., 1911-05-06
The Point OF View.

You have such strange names for
your towns over heah," said titled
Englishman. "Weehawken, Hoboken,
Poughkeepsie and ever SO many 9TH
ers, don't you know"
Il suppose they do seem strange to
English ears" said the American,
thoughtfully. DO you live in London
all the time?"
"Oh. no." replied the Briton. II
spend part Of my time at Chipping
Norton, and then I've place at Pokes-
togg-on-the.Hike" The Housekeeper.
The Glenwood post., 1911-05-06
New Mexico.

A number of men are busy on the
Maud s. property at Mogollon putting
ii in shape for the large scope of work
planned for the future.
At the Ernestine Mining Company's
mine at Mogollon, vigorous work con-
tinues in the main tunnel west, where
The, production for the first ten days
in April amounted to $3.50 Troy
ounces gold and silver bullion and five
tons of concentrates.
The Glenwood post., 1911-05-06
After the Honeymoon.

Now is the time good many
young people are beginning to think
about marriage" laughed the crusty
bachelor.
Gracious" exclaimed the pretty
miss in surprise. Don't you think you
are behind time? June is the TINA
when young people think about mat
rimony."
"Oh, no, that's when the are mar.
ried and haven't the time to think
Now is the time they are doing the So
rious thinking"
The Glenwood post., 1911-05-06
Just Bows,

81 inquired once" says Arthur
d. Dean in his prize article in the
Worlds Work, "of group of teach
ers what they taught. One said 'math-
ematics: another replied, English;
still another, science: but the fourth
God bless the little prophecies
merely said Please, sir, just boys.'-
The Glenwood post., 1911-05-06
MAKING Him Go,

81 don't think shall go to the poke-
party tonight"
That's one of the truest thinks you
have done for quite awhile"
link owes me S. which he was to
pay me at the party tonight and
which l had decided to give to you to
go shopping with, but am really too
tired to go out; guess I'll let 1t go
this time"
That is Just like you! If 1t was
anything you wanted to do you would
going minute, but when it is some
thing for your wife you are too tired.
You will 60 to that poker party to-
night or you will hear from me-"
The Glenwood post., 1911-05-06
Bucks Shot.

Is business good7 Then you
ought to smile.
Is business bad? Well, fiddle
sticks, smile anyhow. The
crouch won't help it any.
The minute some little thing
goes wrong, do you begin to
frown7 Try the smile next time
and see how much easier the
thing gone wrong is riohted.
Some people seem to think
that they cannot be dignified
and smile. There are disnified,
and at the same time warm
hearted, smiles. Mako yours
that kind.
Tho hour just passed will
never return, neither will the
one just passing. Are you get
ting out Of each 60 minutes all
that you can for your employer
and yourself?
xh-N-y~.hr<r.A
The Glenwood post., 1911-05-06
That e.! Awful

Did you hear itl How embar.
RAISING. These stomach noisesmake
you wish you could sink through
the floor. You imagine everyone
hears them. Keep a box of CAS-
CARETS in your purse or pocket
and take part of one after eating.
1t will relieve the stomach of gas. s1a
CAscARETS 10c box for a weeks
treatment. Alldruggists. Biggest seller
In the world-million boxes a month.
The Glenwood post., 1911-05-06
Strange Washing Place.

A blackbird, which early last year
built nest on mantel-piece in the
living room of house at Dudbridge,
England, has returned to her old quar-.
ters-between clock and vase
holding paper spills. The bird has
laid four eggs.
The Glenwood post., 1911-05-06
A Meaning Dialogue.

When the officers visited the pris-
on a convict knocked against the
governor accidentally, and what do
you think the man said?''
"What?"
He said. Pardon me-. And the
governor answered. That lets you
out. Baltimore American.
The Glenwood post., 1911-05-06
William J.. BRYAN Saws

The fellow who tries to attract
business without advertising is like
the young man who throws his sweet
heart a silent kiss in the dark He
may know what he is doing but no
one else does.
The Glenwood post., 1911-05-06
The Better Way.

IF you marry poor man you must
expect to know how to prepare the
dinner and attend to all the little de-
tails of household economy"
YES" replied the worldly young
woman, but instead Of getting mar
ried mightn't it be better to register
at an employment agency?"-Wash-
ington Star.
The Glenwood post., 1911-05-06
Not Exactly Patriotic.

men Of other nationalities, and
bibed several beverages. He
;tremely anxious. moreover, to
tho glories of Erin. but was
ro- quite DO sure Of what was going
O. about him. A foreigner near him
remarked:
An honest man is the noblest work
of God!"
The Hibernian didn't quite catch
what WAS said:
Get out!-an Irishman Isl" he
roared.
The Glenwood post., 1911-05-06
Balance.

Gaddie-"Yes. he's very vindictive.
That's one Of his worst faults"
Markley-I didn't know he had
that fault. too"
Gaddie-"Oh, yes; tell you I'd
hate to have man like that owe me
. grudge." e.
Markley-"Yes, but there's his 9TH
or fault. He never pays what he
owes."-Catholic Standard and Times.
The Glenwood post., 1911-05-06
An Autopsy.

What has become OF that simpli-
fled spelling movement"
1T was held up by the fact that
dialect writers couldn't get into the
habit of leaving out the apostrophes
for omitted letters. Washing
Star
The Glenwood post., 1911-05-06
A Bio Aaaet.

One Of the greatest assets a mer-
chant can have is the respect of his
clerks. SO they will work for his in
terest ~ we'll when he is away as
they do when he is at the store.
The Glenwood post., 1911-05-06

Kidney secretions con-
tanned heavy sediment
and burned awfully in
passage. Everything
seemed to be gradu-
ally giving way; my
limbs ached, sight be-
came poor and blood
circulation was 80 i'm
naired that l reeled
The Glenwood post., 1911-05-06
That Tired Feeling

That comes to you every spring is sign that
and other eruptions are signs that it Is impure.
Do not delay treatment; begin at once to take
Hoods
OF
different their efficiency
The Glenwood post., 1911-05-06
No Use.

Old Gentleman-"Now, kiddies. do
you want me to have a game OF romps
with you? Eh?
Youngster-"Oh, MOI We're play
ing at Indians, and you're no use.
You're scalped already Punch
The Glenwood post., 1911-05-06
A Hint.

He-"Do you think that your father
would offer me personal violence if
were to ask him for you?'
She-"No, but | think he will If
you don't pretty soon. The Watch
man.
The Glenwood post., 1911-05-06
Hoods Sarsapari||a

II felt tired all the time and could
not sleep nights. After taking Hoods
Sarsapar1lla a little while could
sleep well and the tired feeling had
The Glenwood post., 1911-05-06
ALL RUN DOWN.
A Typical Case Of Kidney Trouble and
How It Was Cured.

A. ]. Adams. 242 Rose St., Roseburg,
Ore, says: my back ached flercely
for hours and then eased up only to
leave me 80 weak could hardly move.
The Glenwood post., 1911-05-06
HOWARD {. BURTON, ASSAYFR l. CHEMIST


Specimen prices. Gold, silver. lead. 81 gold
silver 75c: gold, SOC; zinc or copper. 81.
Mailing envelopes and fun price HIST sent on
application. Control and umpire work so
licited Reference; Carbonate National Bank
The Glenwood post., 1911-05-06

and had to clutch something to keep
from falling. l grew worse and for
weeks was unable to work One thing
after another l tried without relief
and then I began with Doan's Kidney
Pills. now feel like a different per-
son."
Remember the name-Doan's.
For sale by all dealers. so cents q
box. Foster -Milburn Co.. Buffalo. N Y.
The Glenwood post., 1911-05-06

Every good advertisement
helps the store to sell goods not
mentioned in the ad. II you say
things In your advertising that
are not true In the store, you
are planning to lose some Of
your trade.-Brains.
The Glenwood post., 1911-05-06

gone. This great medicine has also
cured me of scrofula. which had
troubled me from childhood" Mrs.
c. NJ. Root, Box rs. Gilead. Conn
The Glenwood post., 1911-05-06
DENVER DIRECTORY

pnu InnY Dealer in all kinds of MER-
DUN |, lUUk CHANDISE. Mammoth cata-
log mailed free Cor. 18th & Blake. Denver
SPECIAL ROUND TRIP EXCURSION
FARES
to
CALIFORNIA POINTS AND THE PA
CIFIC NORTHWEST
from
MAIN LINE COLORADO POINTS
on the
DENVER & RIO GRANDE RAILROAD
THE Scenic Line of the World"
as follows:
5000 to San Francisco. Los Angeles
and San Diego. Calf. Tickets on
sale May IL, 13, IA 1911.
$500 TO San Francisco. Los Angeles
-and San Diego. Calf One way
via Portland or Seattle. Tickets
on sale May -, 13, IA. z9, 30, 81,
1911.
5000 to Portland. Ore, Seattle and
-Tacoma, Wash. and Victoria and
Vancouver. b. c. Tickets on sale
May 20. 80. 81, 1911
FINAL RETURN LIMIT JULY 81, 1911
Through Electric Lighted Pullman
Observation Sleeping Cars and Electric
Lighted Tourist Sleeping Cars between
Denver and San Francisco. via
RIO GRANDE-WESTERN PACIFIC
For full particulars. reservations, etc,
call on
RIO GRANDE AGENT
or address
Frank A. waAlelgh, GenT Pass'Y Agt.
Do0vos, Colo.
The Glenwood post., 1911-05-06
Takinr = rbsnna

Taking a Chance.
Employer-So,, then, Miss Willing,
you're leaving us for good?
Miss Willing-No. sir! For better
or for worse
The Glenwood post., 1911-05-06

BON l. LOOK Psn,sE GaSpIss II si M1mS, tnds Of MER
log mailed free Cor. 18th & Blake. Denver
Martinsburg statesman-democrat. [volume] (Martinsburg, W. Va.) 1906-1921, 1911-09-22
Early Winter FOrseen.

The martins have flown and it is
going to be an early winter. AS infall
ible as the prognostications of the
grou1dhog in spring are the forecasts
of the little brown birds that aviate
southwark in the fall, and this year
they have started good month ahead
of their usual time. Martnites say
snow Will fly in October.
Last year they set out awing for the
magnolia groves about the middle of
September, and weather-wise people
said there would be snow in six weeks.
Sure enough there was light fall of
snow late in October.
"Ihey never go wrong" said David
5. Copeland, Washington man.
Mr. Copeland has studied birds and
says as weather forester, martins have
Uncle Sans expensive bureaus and
the grounding beaten. "No one
knows just why it is" he went on, but
it is fact that the martins fly south
early winter is coming" Nj artins are
species of swallows.
Martinsburg statesman-democrat. [volume] (Martinsburg, W. Va.) 1906-1921, 1911-09-22

$50 it is alllover between us Esmer-
elda?" said the Respondent young
lover as he leaned up against the gate.
Eyes this is the end, Reginald"
whispered the maiden.
"The end Of all our little boat rides,
our little tete-a-t etes, our little walks
i'll the moonlight and our happy hours
in the dimly lighted front room?"
"rhe end of all she whispered.
as it that you no longer love me;
that you have found another"
"Itis fate-that answer must suffice.
"All right, Esmerelda DeSnooks, "
muttered the young man fiercely. "All
right. | know when / have been
thrown down. I'll go. But before
part from YOU forever | would make
one last request
"What is it, Mr.. Reginald Mac
Blink? l bid you speak, and by the
memory of the many happy hours we
have spent together | will grant it,"
"rhen / will, Miss DeSpooks. Be-
fore | go will you kindley let go Of my
hand and get off my foot?"
Martinsburg statesman-democrat. [volume] (Martinsburg, W. Va.) 1906-1921, 1911-09-22

w ANTED-Good housekeeping maya
zlne requires the services of a repre-
sentative in Martinsburg, w. Va. to
look after subscription renewals and to
extend circulation by pecial method
which have proved unusually success
ful. Salary and commission. Previous
experience desirable, but not essential
Whole time or spare time Address,
W IN references, J. F. Fairbanks, good
Housekeeping magazine, PSI Fourth
Ave, New York City.
Martinsburg statesman-democrat. [volume] (Martinsburg, W. Va.) 1906-1921, 1911-09-22
Guessed at Last.

The philosopher. was sitting on
bench in the park thinking about the
whyness OF the whereforeswhen man
rushed by him The fugitive was
followed by another man who yelled
at the philosopher:
"Catch him! Lay hands on him"
But the philosopher did not bulge.
"Are you deaf? Why did you not
hold the murderer
Murderer? What Is a murderer,
sir?1
"What question: A murderer is
one who kills.
"Oh, you mean butcher, them"
"What an idiot! | mean one who
kills another man"
81 see. You mean soldier"
"Stupid! A murderer is one who
kills another man in time of peace"
Now l have it. You mean an
eXecutioner,"
81 never saw such stupidity! |
mean man who comes to the house
of another and Kills him"
son, oh! l have it a1 last! A ply.
sician.n
The man looked at the philosopher
for few seconds and then rushed
away bordering over the last guess.
Martinsburg statesman-democrat. [volume] (Martinsburg, W. Va.) 1906-1921, 1911-09-22

Mr.. Taft's Western tour will be al
open invasion of the enemy's country,
He is to make speeches in eleven o.
the twelve insurgent States, with ps1
ticular attention to w isconsin, MINI
nesota, South Dakota, Iowa, Kansas
and Washington, where the insurgen|
sentiment is most aggressive
Senator LaFollette is the lnsurgen|
choice for President; so Mr.. Taft WI
speak in seven Wisconsin cities. cend
tor Clapp is outspoken in his cry
cisms of the Administration, and vi
Taft is scheduled to speak in elgR|
Minnesota towns. South Dakota WI
have only five electoral votes in lSl1
but Senator Crawford has declared
favor Of the nomin alton of La tollel'I
and so Mr.. Taft is to make ten speec9
es in South Dakota
Senator Cumrnins is the leader
the Republican tarifl-reformers, an
his broad side against the Taft pa
icies is answered with the annonho]
ment that the President will speak
nine Iowa cities. Equal considerall1
is accorded to Senator BristoW, y
nine speeches are scheduled for kansT|
to say nothing of the Kansas CIl
meetings. Washington is evident
regarded as still more in need OF III
mionary work, for the President WI
give Senator Poindexter's State
benefit of twenty speeches.
Aside from the great sacrifice OF fIrI
idential dignity involved. Mr. lay
stumping tour can result only
widening the breach between Inns
and the insurgents. In his speech
to their constituents he must Jusul
his own policy, and a justification
himself necessarily means criticism
the insurgent Senators. They IN u
Will be driven to fresh reprlsals III -
defense. /
If Mr.. Taft believes that he shouI
further explain and elucidate his
ministration 1t could be done better
two carefully prepared speeches W
in the 200 that he intends 10 make.
country would listen far more a''V
lively to the two speeches than 10
200.
Martinsburg statesman-democrat. [volume] (Martinsburg, W. Va.) 1906-1921, 1911-09-22
Champ Clark of Missouri
(HEARsT's NEW YORK AsIgKIc. ,

(HEARST's NEW YORK AMpp,c
The Quincy interview and $40.
preceding speeches give Chamn f,,.H.
for time the center of the r,,..9
stage and subordinate in interes,
a season the other Presidential u.
dates. The speaker of the House ~,
t=mate himself prominent as
didate during the extra session ~ y.
gress. He attended strictly 10 his
business, and did 50 with an ability -
less effective than it was assidnops
head of the greatest and most ettoa.,
working machine that the Deno,....
party has known within a quartz,
century any personal activity 30 !.
Speaker within the present snn,a
would have been attended by notoh,
results. For several reasons he hoe
borne 10 make himself consnio,,.
he realized in The beginning the ~
mencous responsibility of the Do,,s
cratic party in Congressional fp,sn
III.
ment, AMI planted himself unon -.
promise 10 give his entire tima
attention to its parliamentary fortune
The superb record of the Democ,a.i'
majority in the House; the unbrotaa
unity which it has maintained. ~.
legislation which it has passed. is dns
as much to Champ Clark as to anv
living member ofthe Democratic marty
And this essential fact can have
better attestation than in the freopon,
and overwhelming tributes of CONF
dence and affection which the Dem,
cratic House has given him, and which
have been supplemented, remarkab,a
to relate, by tributes of confidence and
affection no less hearty and unanlm ous
from the Republican minority. Chamn
Clark is essentially a mans man
There is something in his rugged per.
sonality, with the masterful sincerity
which underlies it, along with its VIC.
or, with its ag2ressiveness and vet
withal its kindness and absolute ius
tice which endear the big Missourian
to the hearts of men. 1t is both truth.
full and just to say Champ CLARK is the
most universally popular speaker that
has occupied the second state in the
Government within the quarter cen.
fury. Although from the beginning the
Speaker has subordinated himself and
his personality 10 the welfare of the
party, his services have been Of tbe
highest value known to the govern.
ment. His long experience and admir-.
able temper and equipment have
made him simply invaluable in coun.
sci only the records Ct caucus can dis
close how vital and indispensable
part Champ Clark has been of every
Democratic policy. The Democratic
Speaker emerges into the campaign
with remarkable force and aggressive-
ness in asserting the Congressional
Record of the Democratic House, and
with tremendous vigor in defending
against the attacks of the Republica1
President and Republican partisans
The man who figures the Democratic
Presidential possibilities of 1912 with
out assigning a large and compelling
place to Champ Clark, of Missouri
does not know either the Speaker o.
the people.
Martinsburg statesman-democrat. [volume] (Martinsburg, W. Va.) 1906-1921, 1911-09-22
For Sale.

TOT SdIt.
Good heavy work horse VIII VIZ
any where, Barshare leader ~ S''
old.
sssw G.. n. Porterfeld
Bunker Hill W. va
Martinsburg statesman-democrat. [volume] (Martinsburg, W. Va.) 1906-1921, 1911-09-22
To arHers.

Call aud see me before selling yeul
wheat. We are paying the highest
price.
Alexander Parks.
Equality Flour Mills.
S-lS.6
Martinsburg statesman-democrat. [volume] (Martinsburg, W. Va.) 1906-1921, 1911-09-22

SIS.6