davidaulloa/AmericanStories huggingface dataset:
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1911-03-30
West KenOckee

Mrs. {. A. Cameron was in Yale
Monday.
Mr.. and Mrs. Patrick Grace were
guests of John Haley and wife, of
Goodells Tuesday
Cameron Bros. have quit pressing
hay till after seeding.
blanche Mathews called on Avoca
friends the first of the week.
VIM Cameron transacted business in
Avoca Friday.
Mrs. G. Mason spent Wednesday in
Emmett.
Calvin Russell was al Avoca visitor
Friday.
Peter Grace delivered his hay to Mel
vim parties last week.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1911-03-30
EAST KENOCKEE.

Preaching services at the following
places on Sunday, April End. North
Street at 1920 a. m, Zion at 2:30 p. M,
Allen in the evening, Rev. VIM. Rich
ards, pastor.
Ii. Priehs. of Abbottsford, was call
er at G. Wahl's last Wednesday.
J. f. Green sold five fine steers to G..
knisley last week.
James Reid of North Street, spent
Sunday with his brother Jos. Reid and
family.
Mr.. and Mrs. w. Langbridge and ba-
by, of Yale, spent last week at 7, Park
er's.
Masters Bert, Willie and Clyde Law
son have gone to Shabbona to spend a
few days with their uncle, Fred Lawson.
John Fry, of AvOca. spent Sunday at
j. Brintnells.
Mr.. and Mrs. j. Alum and children,
of Port Huron, are visiting Mr.. Alum :
parents here for few days.
Mr.. and Mrs. Ben Johnson, of Port
Huron, spent Sunday with the formers
father, who is still i'll at his home here.
MIR. Draper and family entert aimed
relatives from Port Huron last week.
The little son of Mr.. and Mrs. VIM.
Hornby still continues very i'll at their
home here.
A number of the farmers in this vi
cinity are having their hay pressed this
week.
Mr.. and Mrs. n. Brehl spent Monday
in Yale on business.
Mr.. and Mrs. j. Brintnell who have
both been i'll at their home here are re-
ported as improving.
Olive Goheen spent Saturday with
her mother at Yale.
IL. Woods has cement and timber on
the ground for new barn which he
will build this spring.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1911-03-30
Auction Sale.

The undersigned, having sold his
farm will sell by public auction at the
premises one mile north and two miles
east of Yale, on Thursday, April g, all
his farm stock and implements. Sale
will commence at one o'clock p. M.
sharp, and everything will be sold.
Fred Vanskiver, prop. &. W. Bell,
auctiOneer.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1911-03-30
Property for Sale,

A house and three quarters Of an
acre of land i'll the south part of Yale
known as the Jacob Holmes property.
Will take in exchange good work
team of horses in part payment Also
the Gushman house and lot. Inquire
of NJ. NJ. BoWles. Yale. 80
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1911-03-30

Dated at Yale this 22nd day of March,
A. ID. 1911.
JOHN l.. PATTERSON, sup.
BRUCE MENEREY, Clerk
WILLIAM CHENEY, Justice
III. A. COPE. Justice
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1911-03-30
Ritter's LAUNDRY
BOYS AND GIRLS.

Your choice of the following prem
iums:-Air Gun, "a in. long, BIB shot,
tools and tool chest; steam engine (ac-
tuaD; friction drive auto; IL in. drum;
doll house; IL in. doll; dresser: grocery;
store; set dishes; trunk or doll buggy,
for selling 20 packages of post cards at
10c per package. Send no money, just
your name and address and we will
send the card. When sold send us $500
and we will send you the premiums
you select. Write today.
MARLETTE NOVELTY co.
Box 103 Marlette, Mich.
The Glenwood post., 1911-03-04
INTELLIGENCE OF AD READERS
Sane and Logical Appeal to Buyers of
More Importance Than
Brevity.

Because sage once said: "Brevity'
is the soul of wit" adwriters have
been harassed by an insistent and
sometimes senseless plea for brevity
The advertising world seemed to for.
get that only sages and the like could
concentrate the soul of wit in a few
words. But-every time the average
adwriter has tried to emulate the
sages, his brevity has possessed a
wonderful resemblance to the "quin-
tessence OF nonsense" Besides adver-
tising is not a display of wit, but
plain and courteously worded selling
story.
However, the cry for "brevity'' has
been succeeded by the cry for sim
plicity,' and one may be forgiven for
limiting that what we term simplicity
of style and language very often bor-
ders on childishness. Some advertis
ing now running in the newspapers
and magazines betrays a low estimate
of the intelligence of the ad-reading
public. 1t may be the acme of sim
piicity to tell the reader that he can
not AFFORD TO be without this or that
article, but it is weak and dwelling
advertising The simplicity-which
has tendency, however remote. to
antagonize the reader should be rip
ped out of all advertising.
Since ad-readers constitute the
more intelligent portion of com
munity, it would seem wise and profit
able not to strain after simplicity
over much. Directness of appeal-a
sane and logical argument should in
variably take the place of what is
termed simplicity Simple language is
always admirable. and can be used
with telling effect by the adwriter
who knows the approximate attitude
of the buying public toward the arti.
Gle advertised. II he does not know
this attitude II is his business to dis.
cover it. and study it carefully. Then
he will eschew that simplicity which
belittles the intelligence of his read.
ers.-Economic Advertising.
The Glenwood post., 1911-03-04
AsToNIsHED THE "oLD MAN"
His 'Rah 'Rah Son by No Means the
"Dude" He Had Hitherto
Seemed to Be.

The new governor of . western
state has two sons. Ono II big and
husky like his father. but tho other il
more slight; and At times hs rather
vsxes his father by his affectation Of
rah-rah-boy clothes and . general air
OF lassitude and dudishness.
The two sons and the father were
In the library one night and the name
Of q prizenght referee came into the
conversation. The 'rah-'rah boy had
been sitting by. twiddling his thumbs,
but his ears pricked up at the mans
name and he drawled: IT rather like
that chap. He's all right"
What do you know about him'-
the other brother asked, rather con-
temptuously.
"Oh, he gave me \ shade the best
Of 1t one night"
Gave you the best OF it?' both
father and brother shouted.
Yes: you see. I tight under tho
name of Young Ryan and he counted
pretty slow one time when was
down"-Saturday Evening Post
The Glenwood post., 1911-03-04
Enterprising German Advertiser

remarkable picture is one of the
souvenirs of the jubilee celebra ton
of Berlin university. which recently
took place. 1t was made in the aula
of the university when the German
Emperor was delivering the address
and shows the speaker on the dais
facing the standing audience of digni-
taries, whose backs only are visible.
Possibly due to freak on the part
of the camera, the standing men seem
all to be bald headed. and an enter
prising manufacturer of hair tonic has
reproduced the picture on an adver-
tising circular. in which he says:
How different these great men would
appear had they used my hair invig-
orator and my remedy against bald
ness."-London Globe.
The Glenwood post., 1911-03-04
COULD NOT STAND SUFFERING
FROM SKIN ERUPTION

Il have been using Cuticura Soap
and Cuticura Ointment for the past
three months and 1 am glad to say
that they cured me of most annoy.
ing skin eruption. 1t began by my no
tfcing red blotches appearing on my
face and scalp. Although they were
rather disfguring, I did not think any.
thing of them until they began to get
sca1y and dry and to itch and burn
until l could not stand the suffering.
Then l began to use a different soap,
thinking that my old kind might be
hurting me. but that didn't seem to do
any good. l went to two different doc
tors but neither seemed to relieve me
any. l lost many nights sleep in con-
tnual scratching, sometimes scratch.
ing till l drew the blood on my face
and head. Then l started in to use
the Cuticura Remedies and In two
months l was entirely relieved of that
awful pest. l am SO delighted over
my cure by Cuticura Remedies that
shall be glad to tell anybody about
IT," (Signed) G. NJ. Macfarland, a21
West 115th ST., New York City, Oct. s,
1910.
Cuticura Soap (25c) and Cuticura
Ointment (5Oc) are sold throughout
the world. Send to Potter Drug &
Chem. Corp, sole props. 1876 Colum-
bus Ave-, Boston, for free book on
skin and scalp diseases and their
treatment.
The Glenwood post., 1911-03-04
Advertising
!. Talks Il
CAIN THE FIRST ADVERTISER
Conceived Idea by Naming City He
Founded After His Son Enoch,
Says Dr.. F. e. Day.

Cain was the originator Of the Ad
Club idea. according to Dr. Frank e.
Day, of ST. Joseph, Mo-, in sermon
on the subject. THE Gospel Accord
ing to the Ad Club" before the Ad
Club Of that city recently.
The gospel of the Ad Club, is the
same in effect, he said, as the gospel
of the scriptures, in that both are
creeds of reason, optimism and hope.
When anything is truly worthy there
is something in humanity that desires
to exploit that thing. he indicated.
The Bible seeks to widely advertise
divine truths, and the advertising
spirit in all its various phases is
plan to give publicity to something
which the interested person believes
deserving, said the minister.
Cain went into a heather land,
married him wife and son was
born to the union, which was named
Enoch," continued the preacher. Cain
named the city he founded after the
son, realizing that his own name was
unworthy. Hence was conceived the
advertising idea-Cain's plan to per-
petuate the name of his son. A wise
man who lived many thousands of
years ago said there is no new thing
under the sun, and believe that the
utterance is applicable to the present
time. True, we have many inventions
in mechanics, but the greatest engi-
neers of today are ready to concede
that the ancient artisans employed
more wonderful scheme of power
when they builded the pyramids than
is now available. This is true of all
things, and the Ad Clubbers' scheme
is merely a revival of plan used
throughout the ages.
Optimism, faith and reason are
great things in advertising. A pessi-
mist is person who firmly believes
that he can do nothing, and who
spends his time trying to convince
others that they are incapable. For
this reason an advertiser must be an
optimist. He must possess spirit.
must have faith in the thing he is ex-
plotting, and must exercise enough
reason to Judge whether his scheme
will prove successful"
The Glenwood post., 1911-03-04
A Frequent Speaker.

A member for a northern constit-
uency, who was one day reproached
by disappointed supporter for never
opening his mouth in the house, repu-
dated the accusation with indignation.
Not day passed, he declared, but
that he said something; and It was
reported in the papers, too. In con-
ffrmation OF his statement he pro-
duced the report OF the last debate,
and pointed triumphantly to the
Hear, hears" with which certain
speeches were punctuated. That's
me-" he said-Tit-Bits.
The Glenwood post., 1911-03-04
PAPER GETS FULL HEARING
One Of the Advantages Of Newspaper
Publicity over Other Forms Of
Advertising. e

There was a time, away back in
the beginning of advertising when the
seller who put into print, where the
buyer could see it. his name, the name
of the commodity he dealt in, and the
address of his place of business, was
considered to have made quite a
splurge in the way of publicity and
there are mediums today bidding for
the patronage of twentieth century
advertisers. whose physical limitations
preclude them from doing much more
for the producer or distributor of mer
self in printing an oldfashioned
card.
You can't tell the news of store
or enforce upon the consumer the
merits of product with which he
is unfamiliar in 10 or 20 words, any
more than you could present a selling
argument over the telephone if the
period of communication We're limit ed
to few seconds. Brevty-in moder
ation-is a good thing in advertising;
hut the brevity imposed by the char
acteristics of some mediums (car
cards and bill boards. for eXample)
is too apt to cat off the selling talk
before it begins. One of the many ad
of access to the ear of the buyer is
that it secures for the advertiser
full hearing.
The Glenwood post., 1911-03-04
Ellen Terry's Joke.

When Ellen Terry was presented
with . Founder gold medal at the
New theater. New York. recenuy-An
honor conferred in recognition Of her
great services to dramatic art-she
was called upon to make q speech of
acceptance. 1t SO happened that the
actress was exceedingly hoarse and
she was therefore forced to out her
remarks short. So she told this story:
"A friend Of mine once bought . par
rot and gave much money for 1t with
the understanding that it could speak
1uently, but when he reached homo
with 1t he found to his dismay that
the bird was dumb. So he took It
back. This parrot cannot say q word
he said Indignantly to the bird fancier.
1t can't talk at ALL 'Talk!' the deal
er exclaimed. Come TO think Of 1t.
know 1t can't. but it's . devil to
think"
The Glenwood post., 1911-03-04
CHILDREN AFFECTED
BY Mothers Food and Drink.

Many babies have been launched
into life with constitutions weakened
by disease taken in with their moth
ers' milk. Mothers cannot be too care
full as to the food they use while nurs-
ing their babes.
The experience of Kansas City
mother is a case in point
Il was a great coffee drinker from
child. and thought l could not do with
out it. But | found at last 1t was do
ing me harm. For years l had been
troubled with dizziness, spots before
my eyes and pain in my heart, to
which was added, two years later, =
chronic sour stomach.
The baby was born months ago,
and almost from the beginning, 1t, too.
suffered from sour stomach. She was
taking it from me!
In my distress / consulted friend
OF more experience and she told me
to quit coffee. that coffee did not
make good milk. l have since ascer-
tained that it really dries up the milk.
so, quit coffee and tried tea and
e. last cocoa. But they did not agree
with the happiest results. 1t proved
TO be the very thing l needed. 1t not
only agreed perfectly with baby and
myself, but it increased the flow OF
my milk
my husband then quit coffee and
used Postum and quickly got we'll of
the dyspepsia with which he had been
troubled. I no longer suffer from the
dizziness, blind spells, pain in my
heart or sour stomach.
Now We all drink Postum from my
husband to my seven months old
baby II has proved to be the best
hot drink We have ever used. We
would not give up Postum for the best
coffee We ever drank" Name given
BY Postum Co., Battle Creek, Mich.
Get the little book. ~The Road to
Wellvills," in pkgs.
There's . Reason"
Ever rsaA the above letterf A new
ooo nppears fro1 t10s t. time. ThoY
are Genufns, true, aDA fuIl Of huAan
Interest.
The Glenwood post., 1911-03-04
Pungent Ad Notes.

There is a buyer of every ar
ticle made-and the successful
advertiser knows how to find
that buyer.
In order to know the real
value of advertising, it is neces-
sary to have experience in both
the profitable and Improbable
kind.
Merit is good thing, but
having merit and letting people
know it. is what brings bust
ness success.
Many advertisers know how
to say the right thing, but some
do not know how to stop after
the right thing has been said.
One good advertisement does
not make a successful season,
but every good advertisement
helps pave the way to prosper
ity.
People who want to be
amused read the joke columns
Of the paper. Make ads seri-
Gus, sensible and to the point.
Advertise to reach the wom-
en-. 1.-THE hand that rocks the
cradle" buys the goods.
Often a dollars worth Of ad-
vertisino economy is RESPONSE
BILE for the loss of many dol
lars profit.
Advertising is the silent but
effective power which has
raised thousands Of men from
humble positions to places Of
affiuence.
Advertising will not bring
business unless there is bust
ness intelligence in the adver-
tising.
In the midst Of life a man is
a dead one-if he doesn't adver-
tise.
Some advertisers use a GAL
lon of words In expressing a
teaspoonfuI Of thought.
Trust not a woman's tears; It
is her method of advertising
the fact that she intends to
have her own way.
The merchant who expects
the public to patronize him
without an invitation is a fit
subject for the fooI-kiIIer.
Economy is the road TO
wealth." according to an an
cent proverb, but economy In
advertising never burdens a
man with riches.
To discontinue your advertis-
ing is to shut off the power.
The car will run for some dis
tance by its own momentum,
but the stop is certain. There
is no such thing in business as
perpetual motion.
The Glenwood post., 1911-03-04
Successful Life Work.

He has achieved success who has
lived well, laughed often. and loved
much; who has gained the respect Of
intelligent men and the love Of little
children; who has filled his niche
and accomplished his task: who left
the world better than he found 1t,
whether by an improved poppy. =
perfect poem, or a rescued soul; who
has never lacked appreciation OF
earth's beauty or failed to express It;
who has. always looked for the best
in others, and given the best he had;
whose life was an Inspiration; whose
memory benedition." - President
Schurman
The Glenwood post., 1911-03-04
Neatly Put.

The Duchess Decazes, as all the
world knows, was an Amer1can-a
daughter of the enormously rich Sin
ger family.
The duchess was once taking part in
some amateur theatricals at Rasa1
when . New York girl said to her
mother:
"Is she Q real duchess?''
Yes, my dear" the mother. =
Knickerbocker. answered. Yes. real,
but machine made"
The Glenwood post., 1911-03-04
Colorado.

Colorado.
A new sample room is being built at
the Salida smelter.
The Comanche Plume. Cripple
Creek, is shipping good ore.
Another $2.40 per ton gold find is
reported in Jones caf1on, Montezuma.
The Atlas mine, Ouray, is shipping
about six cars of concentrates each
month.
The FL Paso at Cripple Creek will
ship forty-five cars this month. as
against sixteen last month.
Ben Hill. operating a sub.lease on
the Empire State. Cripple Creek, is
shipping about two cars a week of
$40 ore.
A streak of high grade ore has
been opened in the Pittsburg Exteu-
sion mine, Lake district, operated by
Denver parties.
Stockholders of the Greeley Boulder
Oil Company hear that oil has been
struck in No. IL well, with splendid
flow, at depth of 1880 feet.
A streak of ore eight to twelve
inches wide has just been uncovered
in the Good Friday property, on Red
Elephant mountain, Georgetown. AS
says show as high as $50 ounces sill
yer per ton.
A body of solid ore two feet wide
has been uncovered on the third level
of the Mendoza property, Georgetown.
that carries $50 to $40 per ton in gold
silver and lead.
Work has begun on the Welsh prop.
erty, Silver Plume, and in the lower
level streak of ore eight to ten
inches wide is exposed that runs $23
per ton in silver and lead.
The new concentrator, below Black
Hawk, which has been under con-
struction for the past four months, for
the Frontenac-Aduddell syndicate, has
been started up for continuous run.
Cunningham & Co., leasing on tho
man drift of the Gambetta, George
town have carload of ore ready for
shipment to the zinc plant in Denver.
Past shipments have returned $36 net
per ton.
The Little Giant mine, Georgetown,
will probably become regular ship
per during the coming month. Re-
Gently an eight-inch streak of ore was
encountered that mills 375 to 425
ounces silver per ton.
Active development is being done
on the Little Giant mine on Red Ele-
phant mountain, Georgetown. Drift
ing is in progress from the 100-foo.
level on a streak of 400-ounce silve.
ore that is four to six inches wide.
A transaction, involving some i'm
portant mining claims, was consum-
mated recently when some Ouray cap
italists purchased a number of claims
on Gold hill and intend to commence
development work on large scale.
The Uncle Sam Leasing Company.
operating the Last Dollar No. 2, Grip
pie Creek, has let good portion OF
the ground to sub-lessees and much
development is being done. The main
lessee Is shipping about three cars a
week of fair ore.
Excellent progress is being made
sinking the main shaft Of the Topeka
mine, Russell gulch, and it should
reach the 1,50O-foot point within :;
month crevice three feet in width
is being sunk on, carrying good values
and excellent for concentration.
The Amanda claim, at Windy Point.
Cripple Creek. is shipping good ore.
At depth of fifty feet drifts were
started north and south. The first
shipment from that lease, after
month of prospecting has been made.
1t Is expected the ore will run about
$50 per ton
The Glenwood post., 1911-03-04

without sickness in the house now and
then is rare. and SO 1t is important that
the head Of the house should know what
to do in the little emergencies that arise.
A ohild with serious ailment needs q
doctor. 1t IL true. but in tho majority Of
instances, as any doctor knows, the child
usually constipation.
There II no sense in giving It pill or
. remedy containing an opiate. nor 10
flushing of the bowels to be always REQ
commended. Rather give 1t a small dose
Of . mild, gentle laxative tonic like DR..
Caldwells Syrup Pepsin. which. by clean
The Glenwood post., 1911-03-04
Advertising and News lnterreIated

"A newspaper that does not print
the news" says the Marinette. Wis.
Eagle-Star, will cease to be a good
advertising medium. because, first of
all it must have circulation. The ad
vertiser who makes a request 10 have
certain news kept out, as advertisers
sometimes do. is in reality impoverish-
ing himself. Advertising space is use
less to sell, unless based on a consid-
cradle circulation among persons with
some confidence in the newspapers in
tegrity and fidelity to their interests.
TO destroy this confidence by sup
preston or perversion of news. by
hesitation to give sound advice TO the
public for fear of offending advertisers
is to cheat the advertisers themselves
by impairing the value of the space
sold them, by driving away both read
ers and customers. If publisher
were weak-backed enough to listen to
such suggestions and threats, his pa
per would soon become SO inane that
no one would care for it,"
The Glenwood post., 1911-03-04
New Mexico.

A force OF twelve men is steadily
employed at Chloride Flat, Grant
county.
The Chino Copper Company, with C.
NJ. MacNeill and Spencer Penrose OF
Colorado Springs, large stockholders
ore bodies almost beyond belief On
the company's property, comprising
$500 acres at Santa Rita. N. <M., 40
OOO, 900 tons of copper ore, averaging
235 per cent copper, has been blocked
out and the company's reduction
plant. having capacity of 5000 tons
a day, will be completed in June and
will be doubled by January, 1912. The
Significance of this new copper devei-
opment to the mining world may be
realized from the fact that it repre-
sents copper ore valued at $24i 400,
900, at the present price of 13 cents
n pound. and will result in placing
New Mexico on the copper map along
side Utah, where the Utah Copper
Company, another of MacNeill's en-
terprises, has been operating for some
years as one of the main factors in
the copper world.
At the Gibson coal mine, near Gal
lup, eleven new residences for the
miners have been ordered built
The mines and mills at Kelly are
working as usual, no large strikes or
finds the past week, but steady pull.
A rich strike of silver-lead ore is
reported on one of the Newcomb
claims on Boston hill, almost within
the city limits of Silver City.
The Glenwood post., 1911-03-04
IF You HAVE A SICKLY
YOUNGSTER TRY THIS FREE

little stomach muscles. will immediatsiy
correct the trouble.
This is not alone our opinion but that
of Mrs N. H. Mead Of F'reeport, Kama.
whose granddaughter has been taking 1t
successfully and Of Mrs. ]. r. Whiting
Of Lena, Wis. who gives It to her children
and takes 1t herself. 1t is sold in hfty
cent and one dollar bottles at every
drug store. but II you want to test It In
your family before you buy 1t send your
address to Dr. Caldwell and he will for
ward a supply free of charge.
For the free sample address DR.. W. \
Caldwell. 201 Caldwell building. Honu-
cello, Ill