Wauwatosa news. [volume] (Wauwatosa, Wis.) 1900-1948, 1911-01-20

from men ana women as 70 the means Nv
which they recovered health as of ire
Our business has been conducted from the
very first day upon lines of strict integ-
rity and we never yet have published a
false testimonial of human experience.
Many of these letters covered numerous
sheets; some, if printed, would spread
over half page of newspaper. II we
would attempt to print one such letter IN
every one OF the thousands Of papers and
magazines we use. the { st for printing
that one letter would RUIZ into many thou
sands Of dollars.
We boil down these letters exactly as
a newspaper writer boils his news, stick
ing sacredly to the important facts and
eliminating details about the family and
other unimportant matters This work
of boiling down, or editing, is done
honestly, and with a full knowledge of
our responsibility. but notice the art
Of the "twister' in the way he presents
to his readers this matter Of testimonials.
Distortion No. q. This is bad one.
It reads az follows: 'The only famous
physician whose name was signed 70
testimonial was produced in Court bv
Golfers and turned out to be a poor old
brokendown homeopath who is nov work
ing in a printing establishment He re-
ceived ten dollars $4,000 for writing his
testimonial"
We viii wager ten thousand dollars
(Sl0,000.00l with any investigator that we
have. subject TO inspection OF any fair
committee, upwards of three hundred
(300) communications from physicians,
many Of them expressing the highest COM
mendation of our products, but these viii
not now or ever be turned over to the
publisher for his use.
Notice the statement in this charge:
'The only famous physician whose name
was signed to Postum testimonial. etc.
The truth is, this DIR. Underwood was
one of great many physicians who have
not only written commendatory words
about the value of our foods, but every
now and then some physician writes an
to us with a suggestion of compensation
for his time and medical knowledge.
Previous to the time when we employed
physicians in our own business, we oc-
casionally EMPLOYED a doctor to write
an article on coffee, always insisting that
the article be an honest expression of his
opinion and research.
The weekly" hunted NJ this physician.
and because he seemed to be poor, and
as IL says. "brokendown," had him
brought to Court 10 be exposed before
l JURY rs tDe Only B0NHlCltfi lldl udI ever
endorsed Grape Nuts" but much to the
chagrin of the Weekly" when our attor-
news ssied him If the article he wrote
about coffee was true he replied, Eyes"
Statement No. reads: 'sThe health
officers of Mich, Maine. Penn, New
| Hamp. and other states in their official
bulletins have for years been denouncing
as preposterous and fraudulent the claims
made by the Postum Cereal Company"
| We do not recall any criticism except
from Mich. Penn. Maine and S. Dakota.
The average reader might think that
! the opinions expressed BY the State Of
| cials are always correct, but that con-
| clusion is not borne out by facts.
As an illustration: About thirteen years
| ago the Dairy and Food Commission Of
| Michigan for some personal reason printed
| a severe criticism on us for making Pos
tum Of Barley (aecording to his official
chemistl at market price and selling too
! high. He was shown there was never >
grain Of barley used in Postum. His re-
port was false and misleading. The gor-
ernor dismissed him.
We believe that most of the state