davidaulloa/AmericanStories huggingface dataset:
The Eureka sentinel. [volume] (Eureka, Nev.) 1902-current, 1911-07-22
.co... to co.., Motorcycle Record

volney Davis. captain of the San
Francisco Motorcycle Club, shot into
New York from San Francisco on his
motorcycle on July i6, winner Of the
transcontinental race aud holder of a
new time record for the run. Davis
made the trip Of 3745 miles in 20 days,
. hours and l minute. clipping more
than eleven days from the previous
record. He spent ten hours a day in
the saddle. he said, lost eleven pounds.
and received q bruised leg. a sprained
shoulder and numerous cuts in many
falls.
The Eureka sentinel. [volume] (Eureka, Nev.) 1902-current, 1911-07-22
NEW TO-DAY.


To the Members Of Rescue Hose Co. No. 1:
As the Company does not meet for one
month, l wish to notify the members that
the khaki pants bought from Cline & Bros.
of Salt Lake have been disposed Of to the
members and the bills have been paid.
j. VEGETABLES. Secretary
The Eureka sentinel. [volume] (Eureka, Nev.) 1902-current, 1911-07-22
The Temporary" Wife.

Mrs. Leslie Milne. who writes "Shans
OF Home" tells an amusing story Of a
Hindu dispenser connected with an
American mission who during the
absence Of the missionary took a Shan
wife in addition to his Hindu wife.
who was in Calcutta. When the mis-
sionary returned he was very indig-
automatically disappearing of polyg-
amy-and the dispenser came to Mrs.
Leslie's house to ask her to intercede
for him. what have l doneY' he
said. Il may by our custom have
many more wives than me SO I said
to the sahib. Sir. be not angry; 1t was
oriy a temporary measure but the
more l thought to please him by tell
Ing him that 1t was only temporary the
more angry he became"
The Eureka sentinel. [volume] (Eureka, Nev.) 1902-current, 1911-07-22
La FOl0tt0 Scores
Acts Of President

In the course Of debate last week On
the Reciprocity measure Senator La
Toilette reviewed act by act the ad-
ministration Of President Taft in I'M
The Eureka sentinel. [volume] (Eureka, Nev.) 1902-current, 1911-07-22
Subscribe for the SENTINEL.
BORN.

On Ruby Hill, Eureka County, Nevada.
July II. 1911, to the wife of Thomas Kitchen.
a son.
In Eureka, Nevada, July 20. 1911, to the
wife of Tony Romano Of Diamond Valley. a
daughter.
The Eureka sentinel. [volume] (Eureka, Nev.) 1902-current, 1911-07-22
THE METAL MARKET

The latest metal quotations are a
follows:
Silver at New York 521 cents per ounce.
Lead 1t New York $3.50 per 100 pounds
Copper ct New York s12 35.
The Eureka sentinel. [volume] (Eureka, Nev.) 1902-current, 1911-07-22
Il Wasn't q Fire.

The principal of n Of the east side
night schools In New York city was
enrolling a new pupil. who was logged
out in a suit Of clothes so new that 1t
hurt him. Just before the boy came
The Eureka sentinel. [volume] (Eureka, Nev.) 1902-current, 1911-07-22
An Anatomical Puzzle.

1t was Pats first attendance at a
meeting. When the chairman announc-
ed as the result of a vote that there
were AZ noes and Fl ayes Pat began to
6dget In his seat and then got up and
started for the platform.
"Sit down there!" yelled the chair
man..
"No, begorra," said Pat, mot until 7
look this audience in the face. l want
to see them humans what has more
noses than eyes!"-Judge.
The Eureka sentinel. [volume] (Eureka, Nev.) 1902-current, 1911-07-22
somsthinq In a Name.

W @
In n place at least the rose Is not
permitted to 'smell as sweet by any
other name." and that place is Scot
land.
An attache of the American embassy
at London tells Of a stranger present
ing himself to play golf at North
Berwick. seeking out some u In au-
thority upon the matter.
what nameY asked the dignifed
official.
DE Neuville." the stranger replied.
"Mon," said the official In a tone of
disgust. I'VE Gamma bother oursels WI
names like that at North Berwick.
Yen START in the mornin' at 1918
o'clock to the name of ~Fairgusson."
Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1911-01-09
Some Suspicious Persons
re "hirins" a certain weekly paper

So a attorney from New York spent more or less time for months in
Battle Greek hoping to find impurities in u foods, or dirt in the factories.
After hreless spying about he summoned twenty-five Of our wortmen and took
their testimony Every single one testified that the foods are made of exactly
the grain and ingredients printed on the packages; the wheat barley and corn
being the choicest obtainabIe-ar thoroughly cleaned the water Of the purest
and every part of the factories and machinery kept scrupuousy clean.
That all proved disappointing to the Weekly" There ire very few fac.
tories hospitals, private-or hotel and restaurant kitchens that could stand the
close spying at unexpected times and by an enemy paid to And dirt or impurt
ties of ONT kind.
In any ordinary kitchen or factory he would find something to magnify
and make a noise about.
But he failed utterly with the Postum Works and products. Twenty to
thirty thousand people go through the factories annually and w never enquire
whether they aret there to spy or not. 1t makes n o difference to u.s.
He next turned to discover something about our advertising that could
be criticized.
An analysis Of the methods and distorted statements of the Weekly" may
interest som readers so " re take up the items ne by one and open them out
for inspection. We will chain up" the harsh words and make n o reference in
this article to the birth, growth and methods of the Weekly" but try to conHne
the discussion to the questions o at issue.
Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1911-01-09

OF course every time a spot light is turned on from any source it offers
= splendid chance to talk about the merits of the products, but pom honor now,
we ar not hiring that Weekly"
The general reader seldom cares much for the details o 4 scraps
A few lay have read lately som articles attacking u, and may be inter-
esed in the following:
Some time ago a disagreement arose with a Weekly" They endorsed
our foods by letter, but wanted to change the form OF advertising, to which we
objected. \
The Weekly" discontinued inserting our advertisements while they we're
negotiating for some changes they wanted in the wording and shape of the
advertisements, and during this correspondence u manager gave instructions
to or Advertising Department to quit advertising altogether in that Weekly"
Quite a time after the advertising had been left out a editorial attack
cam We replied in newspapers and the scrap vas on.
Then cam libel suits from both sides. and some harsh words.
Generally hresome to the public
That Weekly" has attacked many prominent men and reputable manu-
factureE.
Our Company seems prominent enough for a sensational writer to go
after, hunt for some little spot to cntise, then diaort twist and present it
to the public under scare heads.
Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1911-01-09

/ distorted article to believe that his
education began since 1908.
Distortion No. IL reports Mr..
Post as a lodging witness"
His eye is not of tho shifty kind OBJ
served In the head of one of his chief
critics. On the witness stand Mr.. Post
looks quietly but very steadily straight
into the eyes Of the hagsiing. twisting
lawyer. trying by all his art to ask
double barreled questions and BULLDOGS
and confuse q witness.
The lodging" It seems. consisted Of
replying. IT don't know"
Opposing counsel holds Q book Ia his
hand while he Queries.-
II want to know II there II . single
thing in your whole book here that
suggests n particular kind Of food"
Then followed some discussion between
attorneys.
When Mr.. Post was allowed to reply
he said, II don't know until I read the
book over to see."
This book. It turns out, was written
by Mr.. Post seventeen years 6 and
him in the last fifteen years. It would
require q remarkable memory to in
stantly say yes" or no" as to what a
book of lat pages did or did not contain,
without reading 1t over,-but such con-
sentative and we'll balanced answer
be lodging"
The attorney sought by every art to
impress the jury with the fact that Mr..
Posts belief in the power Of Mind In
| relation to the body branded him as
; unreliable and worse.
The following Ia quoted from one of
the questions
(rhe lawyer reading from the book.)
"The writer Of these pages desires to
say nothing of himself other than as a
Divine Principle chooses to manifest IT.
self by precept and example.
skill in mental practice is gained in
the same way as skill in any depart
ment of science-by observation. study.
experience and the ability to evolve
correct conclusions.
Tread carefully. t~houghtfuIly, no more
than twentypages daily. Afterward seek
an easy position where you will not be
disturbed. Relax every muscle. Close
your eyes. and GO into the silence where
mind In plastic to the breathinss Of
spirit and where God talks to the Son.
The thoughts from Divine Universal
Mind come as winged angels and en-
dow o with a healing power. II you
go into the silence humble and trusting,
you with come out enriched and greatly
strengthened in body by contact sven
for a short time with the Father OF all
life n all power. You Will fesi re-
freshed in every way and food taken
will digest readily as the stomach
works smoothly when under the In
huence of a Higher Power"
II ask you II you did not write that,
and II o did not believe 1t when you
wrote It,"
For a moment the court Room was
in absolute silence.
Mr.. Post slowly leaned forward ovar
the rail, pointed his finger at the Atty's
face to emphasize his reply and with
eyes that caused those of the Attorney
to drop he said. Eyes. 1 am proud to
say I did"
Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1911-01-09

we naV6 TWO SulLS peHultiB h8dhhi0'
the weekly" total, $500, 10000
We haven't devoted" the sum to any
particular purpose yet.
Item 10 is a discovery that
wheat bran is a part of Postum.
But the criticism neglected to men,
ton that for years every Postum pack
6 announced in plain type that the
outer covering Of wheat DRAM. made
part of the beverage.
They ignorantly fell into a trap here,
not knowing enough of food value to
know thai "Taka-Diastase," the article
used by physicians the world over for
Starch Indigestion" is made from
wheat bran"
So we use hat part of the wheat
berry because 1t contains the element
needed to develop the valuable d~iastase
in manufacture. Good Postum Is i'm
possible without this part.
These self-appointed critics do make
some laushable blunders through ignor-
ance, but-be patient.
Item II Is an illustration Of the
: squirming and twisting Of the sensa-
tional writer delivering distorted matter
to his readers.
While on the witness stand Mr.. Post
testified to his studies in Anatomy,
Physiology, Dietetics and Psychology
all relating to the preparation and d.
gestion of food Asked to name authori-
ties studied he mentioned six OF eight
from memory. and commented on some
clinical experience covering several
years in annua Journeys to Europe.
Now notice the distortion. Copy
from the printed criticism).
HE (Post) pointed out a pile of
books IN possession of his attorneys as
the very ones he had read"
(Notice-"the very ones he had
read" leading the reader to believe
that they were the only ones.)
did you consult the books from
these editions? % was asked.
From those and various editions"
answered Post.
r,
The attorney picked up book after
book from the pile and showed the title
pages to the 1ury-all except two had
been published since 1906"
This is an example of distortion and
false coloring to produce an unfavor-
able impression.
The facts are Mr.. Post purposely in
troduced the latest editions that could
be obtained Of prominent authorities to
prove by them the truth Of his state
ments regarding appendicitis and the
analysis of brain. also the latest con-
illusions In regard to the action of the
digestive organs. These works are:
Human Physiology, by Raymond.
Physiological Chemistry, by Simon.
Digestive Glands, by Pawlow.
Hand Book of Appendicitis, by ochs-
ner.
Physiological Chemistry. by Ham
marsten.
Biochemic System of Medicine, by
Carey.
The Weekly" carefully eliminates
from its printed account testimony re-
garding the years of research and study
by MI. Post in fitting himself for his
work, and would lead the reader OF the
Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1911-01-09

tho nour1snment INC oyotom Wouiu
absorb. but did not speak Of the calories
of heat contained in 1t, for the heat ia
not nourishment. and the nourishment
cannot be Judged by the number Of heat
units, Notwithstanding the fact that
certain chemists would have the public
believe 80.
As an illustration: Attempt TO feed a
man sixty days on butter alone, with its
300 calories. The man would die before
the experiment had run sixty days.
Then. take Grape-Nuts with 8.se and
milk with o.7o-the two combined equal
A.ss-about one-half the number OF Gallo
ries contained In butter. Tho man fed
for sixty days on this food would be
we'll nourished and could live not only
sixty days. but six months on that food
alone. and we do not hesitate to say
from our long knowledge of the sustain
ing power Of the food that q man at the
end of sixty days would be OF practi-
cally the same weight as when he start
ed-if he be a man Of normal weight.
We will suppose hat from his work
he lost a pound q day and made up a
pound each day from food. II that
premise proved to be true the man in
sixty days time would make sixty
pounds Of tissue 20 replace what had
been lost, and this would be done on
Grape-Nuts and milk with half the
number of calories of butter, upon
which no one can sustain life.
Therefore. we have reason to believe
that our contention is right that con-
centrated food like Grape-Nuts. which
Is partly disested and ready for Easy
assimilation by the body, presents nor
nourishment that the system will alb
sorb han many other forms OF food,
and we will further say that in cases
OF digestive troubles. where meat, white
bread and oats cannot be digested, that
Grape-Nuts and milk contain more
nourtshment that the system will absorb
than many pounds of these other foods.
Distortion No. 3 charges that
u testimonials were practically all
paid for and rewritten In Battle Creek.
These testimonials were demanded by
tho opposing lawyers. Naturally this
demand was refused, for they are held
in vaults and kept safe to prove the
truth, and are not to be delivered UP on
demand Of enemies.
Testimony at the trial brought out
the fact that We eve printed a single
testimonial that we did not have the
genuine letter back Of. Many OF these
letters came spontaneously. A record
was kept Of twelve hundred and four
(1204) letters received In one month from
people who wrote that they had either
entirely recovered their health or been
benefited by following our suggestions
on food and beverag es.
On three or four occasions in the past
ten or twelve years we printed broad
cast in papers offers Of prizes to users
of Postum and Grape-Nuts--two hun
dred $1.oo prizes. ono hundred $500.
twenty of $500 and ive OF 1000 each
stating that each must be an honest let
ter with name and address. We agreed
not to publish names. but to furnish
Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1911-01-09
thousands Of dollars.
Distortion No. 4. This is q

Distortion No. 4. This is a
bad one 1t reads as follows: THE
only famous physician whose name was
signed to a testimonial was produced In
Court by Golfers and turned out to be
a poor old brokendown homeopath, who
is now working in a printing establish
ment. He received ten dollars (s10.oo
for writing his testimonial"
We will wager ten thousand dollars
oslo. 0oo. 0o) with any Investigator that
we have. subject to inspection of any
fair committee. upwards Of three hun
bred (3o0) communications from physi-
clans, many of them expressing the
highest ~commendation OF our products.
but these win not now or ever be turned
over to the publisher for his use.
Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1911-01-09
Some Facts

Battle Greek, Michigan, December so, 1910.
We the undersigned certify that never to our knowledge has a tSn
mona1 letter been printed by the Postum Cereal Co, Ltd, which did not
have behind it a genuine letter signed, and believed to be IN honest
statement.
To the best of our knowledge and belief the Company has received up
wards of fifty thousand 100000 genuine testimonial Letters.
This Company has never knowingly made Tor permitted an untruthful
statement regarding its products or its methods.
M. K. HOWE, Treasurer. with Company about IA ysrs)
Ii LAMSON, Inspector of Advts. with Company about 81 yeary
F.G GRANDIN, Advertising Manager. with Company about Is years,
R. M. STERRETT, M. D, Physician in charge of Scientific Dept.
with Company about u yaMr)
CHESTON SYER, Adv. Writer. with Company about yesrs)
CHARLES ". GREEN, Advt Writer. with company about 5 years)t
HARRY E. BURT, General SuPt with Company bout IS yara)
H. C. HAWK, Assistant to Chairman. With Company bout Z years)
c. W. POST, Chairman. with Company 1s years from the besnnis3
Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1911-01-09
Distortion No. | stated that

OAo&OA
we have been accustomed to advertise
Grape-Nuts and Postum Is "cure-alls
for everything"
1t has never been the policy of this
Company to advertise Grape-Nuts or
Postum to cure anything.
We say that in cases where coffee dis
agrees and is causing sickness its dis
missal will remove the cause Of the
trouble. and we suggest the use of Pos
tum. for the reason that It furnishes a
hot palatable morning beverage, and
contains natural elements from the
grain which can be used by nature to
assist in rebuilding nerve centres that
coffee may have broken down.
Likewise Grape-Nuts food does not
cure anything. but It does assist nature
tremendously in rebuilding, provided
the undigestible food that has been used
is discontinued and Grape-Nuts taken
in it's place.
Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1911-01-09
Spasm No. 6 says 9Th


most dangerous thing in the world for
N threatened with appendicitis IL to
eat any food whatever. Notwithstand-
ing he knew that danger, c. ". Post
advertised Grape-Nuts at fifteen cents
a package for those so threatened"
This is intended to muddIe the reader
into believing that we put put Grape
Nuts as a cure for appendicitis.
Mr. Post, himself, has had probably as
wide experience as any other man in
America in the study and observation
of food as related to the digestive or
gans, and we proved In Court by the
physicians and surgeons on the witness
stand that he predominating cause of
appendicitis il undigested food, and
Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1911-01-09

them to enquirers by letter. These let
ter-writers very generally answer
those who wrote to them and verified
the truth Of the statements.
Under this agreement not to publish
names literally scores OF letters came
from doctors. We kept our word and
neither printed their names or surren-
dered the letters.
Right here notice an limitation
spasm." The Weekly says: POST
got those testimonials by advertising
for them. In New York he used for
that purpose the New York Magazine
of--whose editor is now in the Fed
eral Penitentiary for fraudulent use of
the malls. For example. Post an
nounced In that magazine in 1907, etc."
(then follows our prize competition.
We used nearly all Of the papers and
MAGAZINES in New York and the rest Of
Oot thO OOAbatAOidt WtAtCk
gives tho impression to his readers that
the only magazine we used was one
whose editor is now In the Federal
Penitentiary." etc. something that we
know nothing OF the truth of now, and
never did. Space was bought in the
magazine spoken of or a business basis
for the reason that 1t went to a good
class OF readers. The incident seems to
have furnished an opportunity for a de-
signing writer to deceive his readers.
We look upon honest human testi-
mony from men and women as to the
means by which they recovered health
as Of tremendous value to those in
seach of 1t. Our business has been con.
Quoted from tho very first day upon
lines Of strict integrity and we never
yet have published a false testimonial
of human experience. Many of these
letters covered numerous sheets; some.
II printed, would spread over half a
page of newspaper. If we would at
tempt to print one such letter in every
n of the thousands of papers and
magazines we use the cost for printing
that n letter would run into many
thousands of dollars.
We boil down these letters exactly
as a newspaper writer boiIs his news
sticking sacredly to the important facts
and eliminating details about the fami-
iy and other unimportant matters. This
work of boiling down, or editing, is
done honestly. and with a full knowl-
edge of u responsibility, but notice
the art OF the "twister'' in the way he
presents to hts readers this matter Of
fe~Rttmonfala
Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1911-01-09

. Notice the statement In this charge:
THE only famous physician whose
name was signed to Postum testi-
monial, etc."
The truth is, this DR.. Underwood was
one of a great many physicians who
have not only written commendatory
words about the value of our foods, but
every nov and then some physician
writes an article on coffee Or on food,
and sends II to us with a suggestion Of
compensation for his time and medical
knowledge. Previous to the time when
we employed physicians in our own
business, we occasionally employed a
doctor to write an article on coffee, al
way insisting that the article be an
honest expression OF his opinion and
research.
Tho weekly hunted up this physi-
clan, and because he seemed to be poor.
and, as It says. broken down." had him
brought to court to be exposed before a
jury as the only physician that had
yer endorsed Grape-Nuts," but much
to the chagrin Of the weekly" when
our attorney asked him IL the article he
wrote about coffee was true, he re-
piled yes"
Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1911-01-09

1t may be remembered that we we're first attRkeda nd have since defended our
selves by placing facts before that great my-The Public.
A good scrap is more or less comfrtngn now ant then, if you now you are
right.
In the case lately tried an appeal has been taken to the higher courts. W. have
unbounde faith in the TINA deGsbn of our American Tribunals.
Our suits against the weekly have not yet been tried They are for libel INK