The Appeal., 1911-08-26
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market his own products has not the best of the
bargain He is very likely to have if his farm is
located near any good-sized town or city and if
he is engaged In diversified farming or trucking
or course the man who is farming on a. big scale
and deVoting himself to a speciality be il fruit or
celery or nuts or grain will not haul his produce
to town by the wagonload and dispose of it at
first hand to the hungry housewives. All the
same 1t Is ten chances to one that he is following
the same basic principles that the wise ones
for the farmer desirous of selling to the best ad
vantage the varied products of small farm
All the shreWdest men engaged in farming
be they operating large or small scale
nave learned In recent years that it means added
wealth and reduced worries If they can adopt the
principle OF selling directly as possible to the
ultimate consumer Obviously, of course they
cut out the mddleman's profit and better yet
they are enabled to eliminate many of the losses
in perishable products which have caused SO
much controversy between commission mer-
chants and farmers. Finally, by marketing d1-
rect, the tiller of the soil can establish reputa-
ton for the quality of his products and this is
most important asset for the man who expects
to continue in the same vocation year after year
Indeed, building on the foundation of quality and
prompt delivery he may build up circle of
patrons of his that will render him inde
pendent of everything because they will stand
ready year after year to take the entire product
G; 5!e farn. and take it, oo at prices higher than
rsie for the regular run OF similar produce in the
OpS.t market
AS the advantages of such plans of direct deal
ing have been brought home to the farmers they
have been gradually perfecting their facilities for
making the short cut from the farm to the city
dinner table. The farmer who is specialist in
fruit or vegetable raising or any other line is
likely to have his own sales agent who goes to
the city with each consignment of produce and
personally superintends it's disposition if he
is not operating on a big enough scale to do this
single handed he is likely to join forces with sew
era of his neghbors to engage representative
who will handle their pooled products to the best
possible advantage. In any event the quantity Of
produce 10 be handled insures to the shipper thus
situated the best of freight or express service if,
indeed he has not adopted the particularly upto-
date method of transporting his farm products
by means of motor trucks.
The small farmer or truck gardener operating
on small scale cannot Of course afford the lux
ufy of sales agent. but the other hand he is.
no longer content, if he be wide awake, to divide
profits with the commission merchant who in
sists on clnging to old ideas. So the small farm
er, il he belong to rapidly growing class, makes
it practice to journey city or three
times week and to dispose of his products in
the open-air marts which are now a feature of al
most all of our large cities. His canvas COW Z
cred wagon is made to serve as his sales counter
and he thus has expense.
In many instances If the farmer or trucker be
TOO busily engaged upon his farm to spare time