The new era., 1911-08-03
THE BUSINESS OF

THE BUSINESS OF
POULTRY RAISING
BY W. E. vaplon, Fort Collins, Colo
RADIO.
Business is the "act of engaging
in serious work as distinguished from
mere patsime." Business is call
ing or occupation"
Very few OF the great number rails
ing poultry are making it business.
This applies not only to the general
fancier, who raises few fine fouls
as a means OF diversion, and the
many families who raise only few
fowls for their own use. but as well
to the general farmer, whose poultry is
only sideline, good enough to make
use of the waste products of the farm,
and to supply eggs and flesh for the
table but not of enough consequence to
be considered part of his business.
One young man from the country
makes a success of business in the city;
ninety-nine fail Every one of the
hundred from the city expects to make
a success of business in the country,
especially poultry raising.
Very few consider the raising of
poultry and production of eggs bust
ness that requires as careful considera-
ton, as thorough planning, and as exact
a knowledge as any other commercial
undertaking. There are just as many
factors to be considered by the man or
woman expecting to make CONNER
cial success of this business, as in the
dry goods, hardware, grocery and drug
business.
The person must not only be a spec
ialist but Jack-of all Trades. To know
how to hatch chicks, raise them, and
get them to laying is all very good, but
all these things accomplished do not
mean financial success, as many find to
their sorrow.
To buy building material, appliances,
stock and feed suitable for the purpose
at the lowest prices, by buying at the
right time and at the right places: to
know how to sell, when to sell, where
to sell to know what the consumer
wants and what will command pre-
MUM, to forget sentiment and produce
this; to consider location as regards
markets, transportation, climatic condi-
tions, drainage and soil; to know some
thing of diseases and remedies; to know
feeding stuffs and their nutritlve values;
to know the habits and wants and needs
of fowls; to know how to build cheaply
and we'll: to know how to work and
how to command labor and how to
make every effort accomplish the most;
to know enough of bookkeeping to be
able to tell the difference between profit
and loss; to know whether eggs are
costing more or less than they bring on
the market TO be able to cut down cost
of production when prices received will
not pay large enough profit; to be able
to produce better article than the ordi-
nary market supplies; in short, to be a
,f,,1 ILL Eel
good seller, all in one, is not an easy
matter and is something one can be-
come only after long years of experience
and some never can become.
Most Of the poultry products in Colo
RADIO are sold at the nearest grocery or
market This method and the condition
OF the eggs so sold are not conclusive to
good prices and farmer and grocer both
lose on the deal.
The producer must get closer to the
consumer and to do this he must first
put up better article. Most of the sur
plus poultry Of the farm is sold when
prices are lowest. Our sheep feeders.
cattle feeders and fruit growers are too
business like to ship their goods just
because they happen to have something
on hand they do not want.
There is one time to sell fowl, one
time to sell chicken; it is matter of
business to know our markets. Some
Of our products are shipped score, a
hundred or more miles to market, and
the producer has little control of that
market so far away If middlemen and
transportation charges eat up all the
profit it is serious work to consider
location before starting in business.
The sooner we quit reading fairy tales
of enormous profits from dozen fowls
on city lot, get rich quick schemes and
systems and make up our minds that
poultry raising the same as farming and
fruit raising. or handling of merchan-
disc, is business that requires capital
and labor governed by knowledge and
in return it offers only proportionate
profit on the investment, the sooner will
we establish Poultry Raising on safe,
sound and sane Business Hasis.