The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-04-09

pioneers in the cold storage business
III Richmond, and we'll they know thai
the business would not pay unless tho,
got the goods to store. 1t was there.
lore to their interest to encourage ~.
apple orchardsts OF the State to grow
tne frult and to make Richmond thcl,
distributing point
Buifdtng Tn n New Bu.Incx.
The company is not engaged i, ~,
commission business. or4anv othor,.,r
or selling business 1t is simnl,. :, ~
coid storage business, and its only ~
come is from the storage charges an,
yet to get the goods to store /, NO
hooVed the company TO encourage ia
orchardists to grow good fruit on the
oiie Hand, and the Richmond merchants
ana shippers to buy and sell II ana [;..
tribute it throughout the So,,,,
other hand. TO that end this cn,n
pahS put competent men in charge ~
me business. men who know the ami
BUSINESS how TO grow, how TO c,lti-
.ate, how to pack, how to shin M,
.neh now 10 sell apples. Then again
colilPahS with its ample capital
encouraged the business in ano,bnr
way. 1t makes liberal cash advonno.
20 me grower on the goods stored en-
apiing him to hold the fruit untit ~.
proper time to sell so that he NAV an
Joy the profits from his abors in the
apple growing business instead nr
STANDING idly by and seeing all Of thosf
plohls 70 10 the Northern and Western
SPECTATORS. who used to come alonn
at the psychological time. catch tho
grower With his fruit at home threat
cnlng 10 rot on his hands. buy il at hi,
tthe speculators) own price. shin
il away and carry e.! of tho profits
ana all OF the trimmings away from
virginia and Virginians
Helping Along All Lines
In another way the companv has
helped along the cause in other thing.
as well AS In apples and peaches Iib
eral advances are often made 10 the
merchants themselves. especially the
ittle fellows who are operating on
small capttal-advances on goods OF
an Kinds stored thus enabling the lit.
ne fellow to keep his capital moving
all the time and ena bling him to buy
lot futurc sales when the time is adj
Vantageous to buy and holding tho
GOODS to the good selling time inste;ld
OF having to buy his stock from hand
to mouth.
AS before stated the company's only
income is from tho storage business
proper but in making that worth while
u mas buiit up other good things. and.
taking the whole business BY ana
large. 1t Is probable that no enterprise
ever started in Richmond has been or
such far-reaching benefit to the com
munity and the State.
The cold storage business as TINS
conducted has been and is an incrcas-
ing benefit to the fruit growers and the
farmers Of all Virginia In tho second
place 1t Is an incstima BILE benefit to the
merchants of Richmond and surrounds.
ing sections. In the third place It is
lasting and growing benefit TO Vir-
sinia In that 1t encourages and is
helping To build UP the splendid bust
ness OF the orchar lists. a business that
Is comparatively a new asset to y,r-
ginia. and at the same time II IS keen.
Ing the profits arising from that new
industry and all the trimmings there
OF In the hands of Virginia workers
and not allowing them to be gobbled
up In their entirety by the down.
swoopin@ "furrincr'' who comes in to
carry off the same when he thinks he
has the fruit grower at his mercy.
Men Who Know the Business.
Indeed. this is a great thing the
Merchants Cold Storage and Ice Manu-
featuring Company has dono for Rich
mond and Virginia, and in order to
build UP such a generally beneficial
business, great lot or money had to
be invested and a great lot spent be-
fore any profits came IN. Experienced