The Washington times., 1911-08-05

pounds ESQ per cent? less than any otfef Of
similar capacity; and friction has been reduced
to a point where she will coast freely on IN
incline SO slight a. to be almost rimperceptihle
to the eye. This indicates skilHm designins-
engineering. Net result j. 9sH. more mileage
and incompsrably better hill climbing qualities.
DRIVE IS DIRECT-ofs course And. of,eourss
i is the latest and most improved type Of direct
drive-worm gearing. Sient-of course abso-
lutely. Runs without even a whisper" And
the electTicak control 10 50 simple, certain, a
ten year old child can learn to operate il in
fifteen minutes and do II just as well a. you
can.
NOW CONSIDER that though lighter BY 30 Der
cent you have in the Flanders Electric full
1--WE passenger carTiage-aetually eight inches
more room inside than the next longest electric
nade-that the front seat is just as deep and
full a. the rear, and there is moge LEG room
than IN any other.
LADY WITH PICTURE HAT can 81. back
comfortably in. the deep seats-and head-room
is such your aigrettes VIII not be broken.
THERE ARE so MANY FEATURES abou,
this electric you win admire. you ,rnust it to
fully appreciate.
AND THE PRICE-S177k-is about half what
you would have to pay for other electrics Of
similar quality-and lacking athe beautiful ap-
pointments of the Flanders. The only other
electrics that can be compared with the Fland-
ers for rooniness, efficiency, ease of control
and beauty sell for S3, 300 to s., 600. OF course
there are cheaper ones but-well compare them.
You will find they do not compare at any point.
WE DON'T CONSIDER IT cHEAP-in the
ordinary sense of the term. Nothing has been
left undone-no detail slighted Take, for ex-
ample the sashless windows of ground French
plate-you1l find them m other electric at
any price. You've seen them in Rothschild-
Mercedes Lnousines in Europe. We are FIRST
to introduce this feature in America. Our; an
bition has been to make the most beautiful car
possible, one that would be the last word In
beauty-hnality in good taste. So we could
have priced it at $500 and sold a few-as
many others sell.
BUT YOU DOUBTLESS KNOW we are guam
tity producers The name Walter E. Flanders
Is known the world over as that OF the worlds
greatest automobile builder. His success has
been achieved. not BY selling a few cars at q
large profit per car. but by being satisfied with
a small margin on thousands of cars.
THIS ISN'T PHILANTHRoPIc-it is just
plain business. It costs lot to sell an article
for more than it is worth. So the maker who
places a profit of 600 to $500 on a car
doesn't really make that proft-he must spend
nine-tenths Of 1t in selling expense.
YOU HAVE FREQUENTLY REMARKED
that you ceuldu't see the valve in electries at
the prices that were asked for them. Good
reason too-it wasn't there. Cost Of selling
was the main item. On the other hand true
value makes its own appeal-ths car viii sell
itself on sight.
DONE IN THREE STANDARD TRIMMINGS
grey whipcord, dark blue broadcloth, and
leather We don't use goat skin-t crooks
Most ladies prefer the whipeord-cool in sum.
mer and warm In winter. Standard color Of
body is Napoleon Blue with broad French
stripes in white.
STANDARD EQUIPMENT INCLUDES .sps.
cially designed (castle) Colonial side lamps
and tail lamp. Two sets of slip covers (so one
Is in laundry while the other Il h use; Miiady
will not soil her evening gown; toilet case.
and cut glass flower vase. No stepladder
tiac, Mich.
, public announcement made 80 everybody sssal