New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1911-08-03
ADVERTISING MEN BUSY
Discuss Problems of Their Craft
in Boston Convention.

Boston Aug Varied phases OF adver-
Using we're considered to-day AZ the ses-
sions Of the second day Of the big adver-
Using convention Of the Associated Adyer-
Using Clubs of America.
At the session ~ National Advertising
Managers this forenoon. AZ which z. St
Elmo Lewis. Of Detroit. was chairman
there was a general discussion Of i'm
portsnt TOPICS Lafayette Young, ir.. OF Des
Moines. was chairman Of the Daily News
paper Convention. the other speakers being
louis WILEY. William c. Freeman and
Thomas T. Dcckrell. of New York
Frank Fl. Presbrev. of New York, presided
AZ the meeting of General Advertisers, the
principal address being by John Lee Mahin
Of Chicago.
one If the handicaps imposed on honest
publishers. according to Herbert 5. Hous-
Ton. Of New York. who spoke on "Finan-
cial Advertising Cor Magazines From the
Publishers Point Of View is unfair com
petition with the government which, he
said. not only permitted. but protected,
under IFS hostage stamp q great volume OF
"get-rich quick fraudulent advertising
He made the point that this advertising
had been driven from the columns OF all
reputable newspapers and periodicals.
Louis Wiley said I'm part:
The desire. nav. the anxiety. on the part
of manufacturers and merchants to bring
their wares before the public by means
of the daily newspapers is Keen. ana IS
growing as the advantage OF advertising
becomes more manifest. The capital Tor
every enterprise should include funds nee
essary for advertisne-it is as necessary,
indeed as that part Of the capital devoted
a. Haf "a lar
looks for a speedy return, a return which
can he consummated only with the assis-
lance If the daily newspaper, ne must he
provided with sufficient money TO place his
advertisement so that the purchasing pub
lie can easily and quickly appreciate the
value Of his goods. The seller cannot ar
ford to await the issue of the monthly
magazine or the leisure Of those VINO
read II.
The most formidable menace to adver'is-
ing interests IS the excessive cost Of white
paper. when, II continued. would tend TO
Increase the charges for advertising. Hap
PLY, relief seems TO be in sight. President
Taf's COnSummation of our part of the
agreement with Canada reflects the high
est credit upon his far-seeing statesman
shin His advocacy of reciprocity has done
more to pOpularize his administration than
any other act Canadian reciprocity viii
greatly aid American business interests
and is "A long step in the direction of the
broadening Of our trade relations.
Elijah w Sells. in his address. said ad-
vertlsng should be charged 10 investment
If the company is a new one, and he
charged tc expense If the goods sold are
long established There arises. he said. a
time when the investment charge must be
merged into the expense account. When
the original amount devoted to advertising
Is used advertising then becomes properly
an expense on the business OF maintaining
itself and should be set down in the books
accordingly.
The daily press magazines and kindred
publications. said Mr. Sells. ARE the medi-
ums through which the knowledge OF the
corporate affairs should reach the public
All corporations are not free from censure
but publicity will work a reform i'm these"
\ good old-fashioned Southern watermel-
on cutting was enjoyed tonight By the
three thousand delegates to the conven-
ton. The feast was held At the Victoria
Hotel, where real Southern hospitality was
dispensed under the direction OF the At
lauta Nd" Mems club. There we're over n
cst "rlttlesnake" Georgia watermolons
harvested this year. Fred Houser. secre-
tary-treasurer Of the Georgia organiZa-
ton. in the garb Of an old Southern dar-
Ky. showed tho initiated how 10 divide a
melon into Georgia wedges. while a
darby quartet sang familiar Southern
melodies