El Paso herald. (El Paso, Tex.) 1901-1931, 1911-09-23
"Bitulithic Or
Nothing"
That Is the Way Some Property
Owners Feel About 1.-THE
Pavement That Never Com
plains, and That In
proves With Age.

Editor Bitulithic or moth
ing''-that is the way the property
owners on many Of the unpaved resi-
dence streets are coming to feel about
the choice Of paving. THE people who
pay the bills are not slow about an
nOUncing that they purpose to insist on
having a pavement that has already
stood the tests Of time and OF use in
this climate.
Many Of the Bitulithic pavements IN
the heart Of the city have now been
down five years. tt is significant that
not a word OF adverse criticism Of
these down town pavements is ever
heard. On the contrary. FL Pssoans
boast OF the excellence OF the paving,
delight to show the Bitulithic paved
streets to visitors, and Invariably eX-
press satisfaction with the Bitulithic
surface.
This is all the more significant by
reason Of the fact that in the beginning
there was considerable opposition to
Bitulithic At the start it was COM
parattvely unknown here and had never
been used in this immediate section.
The bid Of the Bituliuhic company was
higher than that Of any Of the other
asphalt paving companies, and a good
many taxpayers at the start doubted
the wisdom OF paying a big premium
for pavement which was not absO-
lutely proved to be suited to this eli
mate The Bltulthlc contracts were
awarded and the paving done virtually
at the insistence OF member OF the
city council and few others who had
seen the various pavements in use else
where. knew the superior value OF b.
tUlithic, and felt confident that the
people would come around to their
point Of view.
Time has established the correctness
Of their position. The down town
business avements-though they have
been in place through four or five'I
summers, at least two OF which have
broken the records of several decades
for heat and dryness-have never
shown crack or a pit or a ripple or
a rut They soften slightly under IN
tense heat-as they shouldn't they
never creep or buckle they never
have to be torn up at the edges to
smooth them out they never retain
deep 1mprtnts Of wheel or hOO1, and
al the end OF a summer they are as
smooth and perfectly level and uni
form as at the beginning.
The Bitulithic pavements improve
with age-everyb comedies this. The
Oldest pavemenLs are the best, and the
new payements become better with
every month they are in place.
B1tulithiC pavements from the be-
ginning have been built on absolutely
standard specifications. So careful was
the W arren company, the parent COM
pany holding the controlling patents,
that the pavement should be strictly
first class that the cOmany even reject
ed lime rock of this locality asa base,
and insisted on using granite, even
though this added considerably to the
cost and made competition that much
harder to meet
Adverse criticism is heard about the
paving on some residence and outlying
business streets, but in every case il
viii be found that the paving thus
criticised was ya1d by some other com
pany than the Bitulithic company.
Other companies continue TO try eXpe-
rlmentS with the peoples money, hav-
ing no standard paving but changing
the Specifications for every Job and
putting down now this kind, now that,
So that a trade name means little, and
property owners never know exactly
what they are going 20 get Such pave
menrS have not the advantage OF an
established record of success. "Bitulith-
ic' means something definite The pro-
cess IS standard and 1nvariable The
'Bitulithic' system has proved itself
absolutely and beyond all question to
be adapted to this climate, to the soil
that makes the subfOundatiOn, and 10
the classes Of traffic handled over our
streets.
Property owners who contract for
Bitulithic are not paying for any ex-
perlments or taking any chances They
are buying a standard product at a
lutely certain that the finished pave
ment will do all that is claimed for it
and more. Besides all this, the Btu
uthlc company furnishes an ample bond
In surety company, not a mere per
sOnal bond Of a sort tnat is always hard
to collect or if not impossible, owing
to the fact that nobody likes to makes
things uncomfortable for fellow cfti-
zen i'm case OF default on contract, even
though that same fellow citizen may
have signed a personal bond. A surety
company bond is impersOnal and prac-
teal, and easy TO COLLECT on in court
so that Bitulithic patrons are fully
protected during the life of the guaran-
tee.
A curious situation has arisen on Ari-
iona street where many property own
ers some time ago signed a petition for
a certain pavement. but later concluded
that they wanted BituIithic. Many Of
the owners thus signed both petitions.
The city council is disposed to let the
people on the street fight out their
difficulty among themselves before au-
thorizing any pavement. One thing is
sure. that If the people do finally re-
solve upon Bitulithic pavement they
will get a pavement that win stand
Qll the tests of time and of use, viii
never have TO be apOlogized for or ex-
planned, and viii be better five years
hence than it is the day it is laid.
Good Paving"
Mutt and Jeff are with as. Another
apDearance today on Classified Daga