The Glenwood post., 1911-09-02
KNOWN LABEL MOVED GOODS
Case From Texas That Demonstrates
the Value Of AdvertIsIna-PeopIe
Must Be Educated

As an instance that people will not
buy goods that are not advertised, the
Houston tTexas) Post has the follow
Ing article based upon facts that Is
we'll worth our readers attention
They can ponder over It at their leis-
ure. The Post says:
"Apropos Of the editorial on this page
and the statement that people are
prone, when buying. If it occurs to
them to ask where an article is manu-
factured. they are more than apt to
buy the article that Is wrapped in the
fancy wrapper. a case in point forces
itssf to the front.
In a city not far distant from Hous-
ton. in the heart of an agricultural
community. there has been much agi-
tatton for canning factory. 1t
seemed that everybody in the COM
munity wanted the canning factory
There were tomatoes galore that
could be used-which during a GER
tain period Of the year were not mar
ketable-and the people believed that
canning factory would work this
product up and create market for It.
An enterprising gentleman in
stalled the canning factory. There
was much hurrah. and he was lauded
to the skies as benefactor. He
bought up many tons of tomatoes, for
which there was no market at the
time. and canned them.
He then went to the local mer-
chants and endeavored to sell them.
The people will not buy them'
That was the uniform answer of the
merchants to his overtures. 1t was
quite shock to the man who had put
his good money into the enterprise
and who had spent more good money
for the products of the section and
more good money for the labor and
the cans.
oh. yes they WILL was his en-
phattc answer. You people need a
little enterprise. Just to show you
that the people will buy these goods
will place them on your shelves and
you may pay me when you clean
them out
The goods were placed @. the
shelves of the several merchants,
There they remained. Finally the
owner OF the canning plant In despair
wrote to one Of the leading canning
concerns of the country and told of
his difficulty and asked If they could
suggest way out of the predicament.
There was much correspondence,
and as result the big concern
bought the entire output of the local
plant
You just gather up the goods you
have placed in the stores and We will
send you our labels. Put them on
your goods instead of your own
labels
1T was done. The goods were
placed back in the same shelves and
they moved out in hurry"
Now, there is a lesson In this. Just
because there Is a recital of 1t in the
Post may cause some to feel that
the interest is selfish one. But 1t
is not. 1t concerns human nature It
concerns every reader of this story
The reason the goods moved when
the new labels were placed upon them
was that the label, or the brand had
been advertised. Housewives knew
about 1t, and when buying canned to-
matoes they brought what they knew
about. The tomatoes canned at home
were Just as good as those canned
elsewhere and the advertiser knew 1t
and was willing to risk his reputation
on 1t. They bought the brand that
they had been reading about. There
was no real fraud practiced on the
purchasers, for they were getting
what they paid for.
Advertising is the thing. Why kick
at the man who put his labels on an
others product? 1t was a good prod
uct and he knew 1t, because he had
Investigated. He was simply giving
1t hiE Endorsement. His Endorsement
was worth something. People had
como to know that and to rely upon
it He was simply reaping upon his
Investment He was an advertiser
and had familiarized the housewives
with his goods. He had taught them
that his goods were good goods.
1t is not enough for man to in
vest his money in the manufacture of
product, no matter how good the
product may be. He must tell the
people about 1t, else they will not
know that he or his product exist. He
may have the very thing that the peo-
pie are anxious to know about. Un-
less he gives this information he is
throwing his money into a hole and
covering it up when he puts 1t into
manufa cturing plant and turns out
commodity. no matter how good, nor
how useful. unless he tells people that
he Is making such a commodity.
II he has something good the great
er reason he should tell people about
It, There are lots of things on the
market that are not good. but which
people buy because they do not know
where they can get the genuine.
Home Industries should be patron
,.ed for the reasons set forth in the