East Oregonian : E.O. (Pendleton, OR) 1888-current, 1911-02-22
RAILROADS WILL
ADVERTISE WEST
MILLION AND QUARTER
APPROPRIATED BY ROADS
G, leTFl Passenger Agent William Nc
Murray VIII Have Charge OF Ex-
penditures I'm Behalf of Oregon.
(Chlcago Examiner.)

One and a quarter million dollars
for advertising the resources of TO-
600 miles of railroad in one year Is
the answer of the directors of the
Union Pacific and Southern Pacific
systems to the calamity howler. This
remarkable appropriation, the largest
by far in the history of railroad ad-
vertsng, spells prosperity in capltai
letters for the United States IN the
next twelvemonth, for this STAND III
favor of aggressive but judicial adver-
tising has not been taken without
careful and conscientious weighing or
the business, the crops, the emigration
the rate decision and all kindred
problems which have direct bearing
upon railroad and, incidentally, upon
national prosperity.
The passenger representatives OF
the Union and Southern Pacific sys-
tens and the Oregon Short Line met
in Chicago yesterday afternoon and
decided upon the expenditure of Sl'-
100000 in advertising the facilities
offered by these railroad systems and
the Industrial opportunities offered
by the communities and country they
serve during the present year.
Management is Alert.
No hesitating note, this, no croak-
ing voice of the pessimist who mas
been so largely in evidence during the
past few years Of railroad inquiry,
and railroad legislation, but the heal
thy, stimulating and vigorous express
sion of a strong, courageous manage
ment unafraid and alert. Too long
has the emigrant hung on the borders
of the Atlantic coast, too long has the
American farmer boy followed the
call of the void to Canada, and today
the farm lands of the west and north
west are to be faithfully portrayed,
and their opportunities shown to COM
pete with any section of the world.
The sl,25O,0OO that will be spent
for Advertising" said one of the high
officials of the Union Pacific yester-
day "wIll be divided between the
Union and Southern Pacific, the latter
getting three-fifths and the former
two-fifths of the amount A large
share Of it will be devoted to news
paper advertising. Most of II. OF
course will be spent in the United
States. but "A considerable sum Will be
used in showing the people Of other
countries the advantages Of living ir
the western part OF these United
States"
Land Bcclons to Men.
Land bcCkons to the men OF the cit
les and the more populous communi
ties who long with all theF hearts
for a bit Of land to call their own
Difficulties which seem insuperabl
and obstacles apparently insurmount
able vanish when, under the direc
ton Of capable advertising man
ager the way to the land and the wa,
TO get the land are plainly shown t,
the omniverous readers Of America
The advertising for each of the line
composing the system will be handle
from their respective general office
and the railroads will cooperate wit
local board of trade and commercia
clubs, and will cover not only agricul
ture. but all lines of industry whic
will be helpful to the community.
Gerrit Fort. passenger traffic man
ager of the Union Pacific and Orego
Short Line, located at omaha; c.
Fee, occupying the same position /
San Francisco for the southern ia
cific; II. G. Kaill, assistant genera
passenger agent at Kansas City, an
william McMurray, general passer
ger agent OF the oregon, Washingto
Railroad and Navigation company
Portland. oregon, will have the hanc
ling OF this great advertising apprc
priation, and sam Hutchinson, tn
general excursion agent, and w.
Bassnger. assistant of the director
traffic. ]. C. Stubbs, both ChicaG
men, will see that the Great Centr;
Market is not forgotten.
zone million and n quarter wit
which to get new business" said on
OF the southern Pacific officials la
night. Ten times the appropriate
of an average year! If that be fore
casting the rate decision, make tt
most of it,