The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-05-25
REPORTS GIVEN
IN PUBLICITY
Splendid Showing Made as to
Work Of Commercial Club
Bureau.
GAME TELLS ABOUT
CONDITIONS ON COAST
Benefits of Advertising i'm
Newspapers Are Strongly
Brought Out.

| lNcppElS from inc DuDllClIN bureau
of the Commercial club were presented
TO the governing body of the bureau
ut a meeting called for Wednesday |
noon for that purpose, The meeting
was attended by d majority of the
members, and the reports, rs presented
by c. r. Williams, director Of pub |
icity, and j. T.. Caine, manager Of the
bureau, were accepted after some dis
cussion on certain phases of the work,
The governing body decided to add toI
the work of the bureau campaign tol
bring eastern investments to Utah, |
and as soon as line on this work isl
set out the bureau will start the cam
paign
a considerable part of the report of
Mr.. Caine had to do with his recent
visit to Portland, where he representedl
the commercial bodies of Utah in al
meeting of the executive committee of
the Western Development league. Pass
ing on the meeting of the committee,
Mr. Caine reported to the publicity
bureau governing body SOME of his
impressions of the way the Commercial
clubs Of the northwest are working
Along these lines the report says:
While in Portland 1 spent considerable
time studying the methods Of the pub
Lefty bureau Of the Portland club. AS
result OF this investigation l concluded
that the best results nave been reached
from small classified ads in the best
papers Of the middle west. The Port
land club has used TO advantage the Chi
cago Record Herald and 1t is declared
q that the Kansas City Star Is by iar the
best medium that they have found. These
small advertisements bring thousands OF
inquiries which are followed UP by let
tcrs. folders, booklets and the like
Spends $4,000 a Year.
The Portland club spends $1,000
year in paid advertisements. using small
space IN CLASSIFIED columns and is now
day, the largest number received in any
one day being 100. They figure that
these inquiries cost from Z cents To 500
a name. The publicity bureau tried the
use OF n fun page in the Saturday Even
ing Post This brought a large number
OF Inquiries, but a great part of them
came from job hunters. although some
OF tnem resulted In substantial invest
ments IN Oregon. Mr. Chapman figures
that the names received through the
Post cost from Sl.5O 10 81 each,
| The press bureau is conducted by the
office, the object being To get as much
correspondence as possible in eastern
feature articles ana stories with the scenes
laid I'm Oregon. These are sent TO east
ern papers and when they are mentor-
ious are published without cost The
press bureau also pays much attention
TO the local city and state press as 1T is
found that a great number of the Ore
referring to the development OF the state
are extensively read by those who receive
those papers This bureau also acts as
correspondent for number OF the east
ern papers, furnishing financial and COM
mercial news which is. of course pub
lshcd without charge.
Promotion Committee Work.
The promotion committee also conducts
a convention bureau with q professional
convention hustler who is instructed 10
go after every known convention and not
To fail to secure them. MIR. Chapman
maintains that the main advertising BEN
eft TO be derived is in going after the
convention and that the actual landing
of a meeting does not materially add to
the advertising value. Conventions are
expensive TO handle and unless there is
a strong local organization that can fully
finance a meeting OF this kind the Port
land club CONSIDERS ii Disadvantage
rather than an advantage TO the city.
Manager Chapman spends about one
third of his time In travelling. Much at
tcntion is given To visiting the CONNER
cial clubs i'll all parts oil the state and
he considers that great benefit is de-
rived from keeping IN close touch Win
these organizations.
Portland has spent $50 600 u year i'll
the last two years upon this work, and
mas just raised a fund OF 100000 for the
to be thoroughly imbued with the advan~
tages OF the publicity work and there
seems TO be iit,lc difficulty in raising
whatever funds are needed, II. Il. Sew
ers, president OF the Commercial club at
PORT Angeles, Wash, told me that In his
little town OF 200 they raised $1,000
for one years publicity work. The en-
tire amount was subscribed within two
weeks from the beginning of the cam
paign. Mr.. Severs's statement was Neri-
hed by Tom Richardson. former secre-
tary % the Portland Commercial club.
who was conversanL with the circum
stances.
Work in California.
Robert Newton Lynch. president of the
| DEVELOPMENT board. told
that Alameda county. California, raised
600 year for publicity work. Eu-
other towns of 5000 or 5000 inhabitants
have funds larger than that of. Salt Lake
City The fact can be easily verified
that the towns which have spent money
on publicity have grown and prospered
far beyond their less enterprising neigh
bors and the contributors are every
where satisfied with the returns they re-
ceive.
My observations of the workings of the
Portland bureau leaves me with the con-
viction that our own organizati ton is |
working on right lines and is doing most
effective work on a very economical
basis.
Publicity Bureau Report.
The report of the publicity bureau
as presented to the committee follows:
One OF the most marked results of the |
publicity campaign conducted by this |
bureau has been the increase In the num- |
ber OF inquiries. as well as the improve |
Up to November of last year the bureau
was receiving an average of about one
inquiry a day. and these were generally |
addressed to tho chamber OF commerce |
or 10 the postmaster. with the request
that II be forwarded 10 some source OF |
information and practically AN OF these |
Inquiries of nature which indi- |
Gated simply curiosity desire for in
formation regarding some of the pecu |
liarities OF Utah. rathep than its re-
sources.
Realizing the Importance of the agrl-
cultural development of the state. the |
bureau has paid special attention to the |
opportunities for dry farming. and Il |
large part OF its campaign has been d.
rected toward inducing the settlement OF
these lands In Utah. During the first
year these lands were opened TO settle |
meDt there We're twelve entries made at |
the United States land office by citizens /