The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-02-23

Distortion No. stated that we have
been accustomed to advertise Grape-Nuts
and Postum as 'cure'alls for everything"
II has never been the policy of this
Company TO advertise Grape-Nuts or Pos
tum to cure anything.
We say that in cases where coffee dsa-
Crees and is causing sickness its dismissal
will remove the cause of the trouble, and
we suggest the use of Postum for the
reason that IL furnishes a hot palatable
morning beverage, and contains natural
elements from the grain which can he
used by nature to assist in rebuilding
nerve centers that coffee may have broken
down.
Likewise Grape Nuts food does not
cure anything. but Il does assist nature
tremendously in rebuilding. provided the
undiRestible food that has been used il
discontinued and Grape Nuts taken in its
place.
CHARGE No. ? states that the passage
Of the National Food & Drugs Act com
PEELED us 10 drop from the packages some
assertions regarding the nutritive value
of Grape-Nuts.
We have never been "compelled' TO
make any change.
Since the beginning Il has been a unlver-
sal rule 20 print clearly on every package
eyactly what the contents are made Of.
Before the passage Of tho Pure Food
law the packages stated that Grape-Nuts
food was made Of wheat and barley.
We did not esteem the small amount
OF salt and yeast as OF value enough TO
speak Of. but after the new Law came
IN we became as technical as the Off.
cials at Washington and added the words
IA "a n.
no recollection Of being asked to.
We believed that our statement that
Grape.Nuts viii supply elements TO nour-
ish the brain and nerve centers Is true
and bring authorities to support the fact.
Some state chemists believed this a
gross cVaggeration and inasmuch as the
Food Dept at Washington could easily
harass grocers, pending trial on the
disputed question, we concluded that
much the better way would be 20 elm
mate from our packages such claims.
claims are true.
Another statement objected to read as
follows:
"The system will absorb greater
smount Of nourishment from one pound
Of Grapefruit than from ten pounds Of
meat, wheat, oats, or bread"
Some Department chemists deceive
themselves as well as the public.
"Caloried" is the word which defines a
unit Of heat determined by the amount
necessary to raise one kilogrpm Of water
one degree centigrade On this basis
table Of cllories is prepared showing ths
percentage Of different kinds Of food.
Butter shows $50: Grape-Nuts 500;
milk 07O. Remember the statement on
the package spoke Of the nourishmsnt ths
system would absorb. but did not speak OF
Tie calori,s of heat contained in Il, for
the heat is not uoEIishment, and the
nourishmeut cannot be judged by the
number Of heat units, Notwithstanding
the fact that certain chemists would have
the public believe SO.
As an illustration; Attempt 10 feed
meu sixty days on butter alone, with itS
$50 calOuies. This man would die be-
fore the experiment had run sixty days.
Then, take Grape Nuts with 500 and
milk with 0.70,--the two combined equal
te6-aGout one-half the number Of calo-
iies contained in butter The man fed for
sixty days on this food would be well
nourished, and could live not only sixty