El Paso herald. (El Paso, Tex.) 1901-1931, 1911-12-23


an ordinary envelope has just been is
sued, Of which a third supply of 10000
copies has just recently been printed.
This folder is inexpensive and yet con-
talns information in a succtnct man
ner regarding Deming, at the same time
holding out the invitation for the re-
c1p1ent 10 inquire for more particular
information. With the folder is en-
closed a return postcard having a num-
Der Of subjects or headings printed on
it for the inquirer 10 check off as be-
ing interested in any given subject, for
instance. climate, soil, water fruit, al
1aIfa, irrigation, mining schools, rail-
ways, etc Also enclosed is q second
return postcard, mentioned above, ask
ing the recipient to send addresses for
US to send information to. Also enclosed
IS little photo circular, as pictures
always speak louder than the printed
word These four pieces of printed
matter are inexpensive, even if they
should fall on barren ground and fail
of response, but the temptation is a
subtle one to reply, as the return post
card makes reply so easy. This return
postcard feature cannot be dwelt upon
too strongly-it bringing scores Of re
pueS, as many as iS Of our return cards
having been received by your secre-
tary on one day, six to eight being
frequently received in one mail, and
sometimes 10. Mr. Hening says he
has received surprising results from
these return postcards (from whom we
got oar idea Of using them) and hes
says that their use will be continued
more vigorously than ever.
The FOIIOv-up System.
This first package of literature Is
called our preliminary Information, and
no record is made Of names to whom
sent, but once a return card is re-
ceived calling for further information,
an index card is made of that man as
I'VE prospect as he has evinced an
interest to know more. He is then sent
one Of our illustrated booklets in which
again is enclosed one each OF both re-
turn postcards, and specially prepared
leaIIets answering questions as to
IT uIt,s aifalfa, etc, or possibly writing
MIN personal letter. If he is heard
from again in a reasonable time. or If
ne IS not heard from, he is then sent
the third line Of follow up, usually
consisting of copy OF the affidavits
The testimony Of those who know"
and still later either a COPY of local
newspaper, the FL PasO Herald con-
tanning Deming ad, or copies Of other
printed matter, quite variety of which
we have on hand, entering on the index
cards what is sent each man, and the
follow continued until he replies. or
uhul aIter continuous hammering, he
Is given up. Too long continued fol-
low up is not advisable, as when man
IS really live prospect, and thinking
OF making a change, he is often about
READY TO leave, and frequently letters
are received from men en- route, so that
subsequent follow up literature is often
returned to us the persons addressed
homes.
The Literature sent out.
Our principal lines of literature now
N use consist Of the eight page folder.
the illustrated booklet done in colors.
the book of affidavits, small leaflets
c :, SaLl5ls more IN detail Of subjects in
quITed ABOUT as alfalfa, water supply,
ETC. As pictures produce a lasting i'm
preston, small filters with photo on
one side and description on reverse.
sIhaH enough to slip into an envelope,
are enclosed whenever apDropriate IN
answer particular questions Also re-
2IinLs from complimentary newspaper I
Also q slip giving facts and
~ utes as 10 amount Of money needed
% oegln farming here; also data show
W. What II costs to pump for irriga-
ZION and how it is done Also state
-lIent showing the government report
IN our water supply; also a wall man
- NS" -AeAlco, Tor a supply of which
r1Le tHahKs OF the chamber are due to
= einlng bankers and merchants who
TOOK space on the margin to nav for
saL1e- ana more recently. 5000 vest
pocket maps Of New Mexico. with Der9-
-hS featured thereon to be sent Der-
Sgl-s -@no write Us they are coming to
-----~--D' 4 % TINS llSL or ADVERTISING
matter might be added many srnsiie7
-eaflets' also 200 copies of the Al
,sncement edition of the FL Paso Her
IA curing the early fall, and 25 COMES
~ the same paper twice week con-
aluIhg rue Deming WriteuBs which are
either mailed out or handed to cf+izs1s
TO be mailed away.
me only advertising obligation or
~ N Et now outstanding is that with
mn 5IlseI Aagazlne in which we are
vs .,,.is H az page ad monthly for one /
80 at 80 per month, $500 ana 5000 |
ioulIonaI TO cover our cart of the cost
oI 1900 Illustrated booklets IN
ID sa1lne IS to further contribute two I
pages OF writeup of Demina without I
extra charge any time during the lies
II the contract. The monthly, aSt-s-ttee1
~ began IN May, and the account Is /
PAID 10 date, including 5000 for me f1I 1
s9ppiy OF 10000 booklets which have !
been received.
Advertising in The herald.
me chamber recently gave its moral !
TO an advertising proposition o. /
Inc FL Paso Herald, and orr fbaDt-s /
Ire due to Deming business irtsreSts
md citizens who contributed toward 1
MS puDllclty campaign, which vour
1oard OF directors thinks viii be If
a IsacHlng erect as your secretary
81, 10y see DZ correspondence now
ue sll t!oning The Herald. while the adj 4
'' -aS|
a feature worthy Of mention at fbis
i te IS New Mexico postcard day. cell !
~ oIdlsd June z unCe~ proclamation OF |
ne governor. Postcards or speciaIIv
repaired literature was sent out from
III over New Mexico on that date Dem
ng old its fun share Invitation vas
en- to our toWnspeople and country
,sople 20 can at the chamber of COM !
nerce rooms to get literature to send
ut on that day, and 1873 sets ,of liter
ture were handed out to persons call
ng Tor the same. On that dav. also