Morris tribune., 1911-05-26
The Art of Business.

| LdSL AuIOId Which ID llI INC" 4O4h n
is crank, and long haired, odd
ly-garbed crank at that.
A crank, like any other individual,
must occasionally be sensib e, if he
shall maintain his infuence-and
his income.
The following was penned by Fra
Elbertus during one of his lucid inter-
walls says the Dawson Sentinel. And
be it remembered. when Elbertus is
sane, he is very sane. Nothing but
the superlative flor him. He is ex.
treme in his good sense as he is in his
fads and in his tonsorial preferences.
And mere is what he says of busi-
ness: 1.-THE most important business
in the world is agriculture. One-half
the world lives by cultivating the soil.
Food is the primal need.
Next in the Importance to agricul-
ture is transportation, because thing
has to be at certain place at GER
tain time in order for it to possess
value. If man is on the desert three
days from the nearest water, his dia-
monds are absolutely valueless, his
gold of no avail.
Food separated by distance from hu
man bodies does not command a price.
Famine has been in the worlds his
tory a common thing. all for the lack
of transportation.
The third most important thing in
commerce is manufacturing. which is
the combination of raw products in
useful form.
The fourth most useful thing in
commerce is the business of the store
keeper-that is, the business of the
distributor. The cities are all great
warehouses where the products of the
farm, the factory, the mine and the
sea are brought together and from
| said cities distributed to the consumer.
The fifth most important factor in
business is advertising, and advertis-
ing is simply announcing to the world
effectively. where you are, who
you are and what you have to offer in
the way of human service or commod-
ity.
All live men are advertisers, and
the only man who should not advertise
is the man who has nothing to offer
to the world in the way of human SER
vice, and such man is a dead one.
whether he knows it or not. Adver-
tising is legitimate and ethical pro-
position. Life is too short to hide
yourself away. mantled in your mod
esty, and let the world hunt you out.
Even the dead are advertisers, for on
visiting a beautiful cemetery noticed
that on nearly every marble slab was
given list of the virtues. talents and
beautiful qualities which the dead
man was supposed to have carried in
stock.
That is what you call non productive
advertising from an emotional stand
point.
Personally I do not indorse it. Ad-
vertise while you are alive and send
| flowers to the man when he can ap-
preciate them.
We need help to live but we do not
need any help to die.
Business is found in reciprocity
and cooperation. Any other plan
spells bankruptcy. The successful
business has heart and soul.
Good business men do not defame
their competitors-it is foolish pol
icy.
In business we realize that only
honesty goes. We have tried every
thing else but truth; now we are test
ing this, and truth will be our last
stand. DR.. Elliot of Harvard calls
truth the "new virtue.' Emerson
said that to cheat aonther is to cheat
yourself. Each man is part of the
| whole. And this brings us to the
philosophy of Ernest Haekel. the
philosophy of monism or the religion
of the one.
There is only one thing in this
world and that is divine energy. Her
bert Spencer defined dirt as useful
matter in the wrong place, and so we
can say that bad man is good man
who his misdirected his energies.
When we once acknowledge that this
we are his children, there is no high
or low in human service. We will
pity but we will not blame.
Business is eminently a divine call
ing. We do not differentiate it from
any other calling, no matter how no.
BILE, how beautiful, how altruistic. "
Visit Lund's ice cream parlor-
Miller's ice cream served.