davidaulloa/AmericanStories huggingface dataset:
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-06-24
Remarkable Christmas
Present

Among the curious Christmas pres
ents OF this year will be one for a man
OF national reputation. which has been
all year in the making.
Way last January the present was
decided upon. and friend OF the prom
lnent gentleman requested the BurrelIe
Press Clipping Bureau, of New York,
to watch every paper in America and
to take UP every Item which appeared
concerning the man
Inc clipping bureau people followed
instructions. and now present the his
tory of one year In the life OF this
especial man. II
The history ends Just after election.
and the 2o.6t2 newspaper items found
ineiude everything from n three-line
editorial mention to full-page illus
trated stories. These have been mount
ed on 1900 great sheets of Irish linen
paper and bound Into three massive
H At the head of each item is the name
and date OF paper clipped from, this
I'M ormation having been put in with a
DOCK Typewriter. The words thus in
serted amount to l5a.252.
In actual time. very strict record
of which has been kept, the work has
required sixty-four working days
throughout the year, and has kent in
employment during that time thirty
people. as readers clippers, sorters,
mounters and binders. Every news
paper OF importance is represented
This is merely a specimen of some of
the unique orders which get into the
Burrelle Bureau. for the extent to
which clippings are used by individuals
and by business concerns seems to be
remarkable m
There are many people in private as
we'll as in public life who need press
clippings and don't know IT, 1t might
be we'll for them to look up this man
Burrelle, who is said to be SO we'll
known that letter simply addressed
Burrelle, New York." will reach him
with no delay. !
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-06-24
.IhIlITIAMEN WILL
GET DOUBLE |:|| PAY
State Will Supplement- National
Pay for Encampmcnt Duty
This Year.
REVENUE OFFICER REPORTS
First Commissioner Sends In
Books Good Prices for
Potatoes.

Enlisted men OF the Virginia Volun-
teers will receive just twice as much
pay this year while on duty In camp
Us In previous years. This was made
possible by action of the State Milt-
tary Board. several months ago, when
Z IL was decided that the pay allowed
by the War Department should be
supplemented by a similar amount
allowed by the board This fact has
since gone by unnoticed.
Therefore, at the conclusion OF each
OF the encampments to be held In Vir-
glnia' this year--those OF the Blues.
the First. Second and Third Infantry
and the First Battalion OF Field Ar
tillery--Paymaster-G Charles II.
Consolvo Will hand each private ana
non commissioned officer a sum equiv
alenl to twice the pay Of his rank in
u the regular service.
The reason for this action was the
realization that the militIamen are
employed at their usual avoca tons
and many OF them lose their salaries
at home while absent on camp duty
The doubling of pay will more nearly
reimburse them for time lost in this
way.
The new rule. however, does nor
apply to commissioned officers. who
will receive only the United States
pay OF their rank.
Rates OF Pny.
Pay WILL under this ruling. go 10
enlisted men this year as follows:
Private In Infantry or artillery.
musician or trumpeter 81 per oay
Private in hospital corps. sl.0s per
day. M
Corporal In infantry or artillery
wagner. artincer. farricr. saddIer or
field artillery mechanic, sl4o per day.
Corporal In ordnance. engineers
mechanic or private in band, sl.6o per
day.
Sergeant in infantry or artillery.
stable sergeant. company quarter
mastcr-scrgcant in Infantry or artil-
lery cook. acting cook In hospital
corps. nrcman, band corporal or horse
sheer 81 per day.
Sergeant In engineers. ordnance.
signal corps or band. color sergeant
or drum major. s2.40 per day.
4 Junior sergeant major. battalion
sergeant major, battalion quarter
master-scrgeant in ncld artillery.
master gunner. chief trnmpetcr or
principal musician. $3.50 per day.
Senior sergeant major. post ord-
nance sergeant. post quartcrmaster-
sergeant. post cominissary-s sergeant.
Fregimental quartermaster sergeant,
commlssary sergeant. or first sergeant,
SO per day.
rirst-class sergeant In hospital
corps. s334 per day.
Chief musician. IS per day.
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-06-24
virsininns at the Hotels.

Murphy 's-Mr. and Mrs John T.
Riley, Portsmouth; H., NJ Harris
Clarksville; j. M. Jones. Virginia; VIII
liam w. ingram. Virginia; r. b. James
Danville W. E. Moore, Farmville
Goodwin Frazer. Locust Dale; G. S.
Wing. Green Bay; Mr. and Mrs. w. w.
Lee, Norfolk: r. f. Grif1th, winches-
ter; c. II. Culpeper. Portsmouth,; c. r.
Purdum, L,nchburg: Blake T. Newton.
Hague; T; T.; Burke. Virginia;
F.. Marshall, Virginia.
Vile; II. p, West, Newport News: Lula
Townsend, J. L Townsend, Nlanquin;
Virginia; 7. B. o'Brien. Bostic.
Richmond--D. f. Llewellyn Wise; H.
NJ. Berry, Norfolk; ii. NJ Jefferson
Denvilie; p. 4. Watson. Lynchhurg;
Ed e. Paechall. Herndon: Mrs. j. w.
gtnia; T. G. Burch, Martinsville; j. Is.
NJ Norton. Alexandria,; r. l. Harris,
Blackstone; NJ Goodman. Norfolk.
Stumprs-R. T. Gray, Virginia.; j, NJ.
Gllbert's-E. b. Keeley. Petersburg;
L. B.. thompson, Beaver Dam; r. NJ.
Stone, Bremo; r. a. Blackwell, Ar
Lexington-w. w. Green, Bowling
Green: j. II. Robertson, Buckin CHAM;
G; w. Bowers. Norfolk: Martin Painter.
r rTsaeri 1abn r &c G " Tucker VIZ.
]. Elliott, Virginia.; B. Anderson. Vir-
ginia; NJ. j. Strickler, Burkeville; J.. p.
Bailey, Scottsburg: r. c. Garden, West
Point: j. B. Walker. Flnneywood; w.
II; childress. South Boston; II. G. Fore,
w. S. Nichols, South Boston; L. S. GIL
lespie, Roanoke.
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-06-24
ELoPE AND WED
Young People Now Await Subsistence
of Parental Narth. J

Especial to The Times Dispatch.1
Washington, D. c., June 23.-Writ-
ten on the register of the Shoreham
Hotel. in hand SO fine as to be scarce
ly legible. are the words. ~. Henry
May and wife, which discloses the sec
ret of a. runaway marriage Mr.. Hay,
TWENTY-FIVE years of age. and Miss
Matte Belle Jones. twenty-one, of
Louisville, Ky, are in Washington
awaiting the subsistence Of parental
wrath before returning to Mr. Mays
home in Stanton, where he is aged
in the practice of law. They met in
Stanton three years ago, when Miss
Jones was there for summer outing.
Finally, to overcome objections, the
young people decided to elope to Char
lottesvlle. They were married at a
PRESBYTERIAN parsonage there or We'd
nesday At the Shoreham to-day the
bridegroom said that he expected they
would leave Washington to- morrow.
Mr.. May was graduated from the
University Of Virginia before he was
5twenty-one years OF age. He was
captain of the basketball team there.
He is the son of j. Henry May, sr, The
bride is the daughter Of Mrs. w, 3 :
LJoneE iSi 81 III A z. ;!s a 2 4.
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-06-24
JACOBS BOOKS FIRST
hAccomac Commissioner Again Leadn
state In Yenr's Work.

hAccomac Conmissioner Again Leadn
state In Yenr's Work.
First honors this year. as usual go
TO Jen D. Jacob. Commissioner OF tho
Revenue for District No. 2. OF Acco-
mac county. Mr.. Jacobs assessment
books for both land and personal
property for tho year 1911 were re-
ceived yesterday morning at the Office
or the Auditor OF Public Accounts. He
IS the first commissioner in the State
to make report OF this years work,
and has gotten into the habit of lead
ing all the others
Assessment Clerk w. r. Parr. of the
Auditors office. not only commends
Mr.. Jacobs promptnes5. but also the
neatncss and correctneSss OF his books,
two qualities In which no says the
Accomac assessor is uneXcelled.
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-06-24
MEMORANDUM.

The Temperature to-day was rs de-
Erecs. This record for June WIS equal
ell on June 30, 1900. hut during the last
tweive yenrs, since June s, iso0. when
er temperature for this month has
been observed by the iocnl office 0f
the Weather Bnrenu, nor has nny high
er temperature been recorded mt any
time since July 4, 1901, though II has
been equnlcd several times during rhix
period.
The temperature Increased rapidly
nfter a. NJ. to-day. when II WINS rs
degrees, the lowest for to-dny. ny
10 4. NJ. IL had reached 90 degrees, md
nm fncreasc of 80 degrees took ptnce
shortly after 3 r. VI, when the maxi
mum temncrntnrc wnS reached. .
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-06-24
GOOD POTATO PRICES
iTruckers' Crop Not Large, but Returns
ll.-..ia Arc SnfIHfncfOry. ..I .l.-.

..t9r.attif are SHtISiHctoIS.
Returning from trip to the truck
1ng regions OF the State. Commissioner
OF Agriculture Koiner reports big
prices being received this year for po-
tatoes. From $3.50 to SIS per barrel are
the prices realized or course, there
will be reduction in the market later
on, but II Is anticipated that the price
will remain far ahead of last year.
The crop is affected to some extent
by the drought. but the farmer Is bet
ter off. If he loses Is per cent. in this
way, he bids fair to receive 90 per
cent. more In price than in 1910. when
the market remained low throughout,
Then, too, the. grower Is better off with
i 900 barrels at SO than with 1000 at
81, since he is saved the cost of hand
Iling and packing.
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-06-24
THE WEATHER.

Forecast. For Observation-Disclosures
Saturday mud Sunday, with occasional
Showers; not quite so wnrm Saturday
central and southeast portions; light
to moderate. ynrtnlble winds.
For North CnrolInn-Unsettled, occa-
nionnl showers Saturday nnd Sunday,
moderate, variable winds,
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-06-24
yIc,I,cnI Discrimination Ezra.

Z Tie ANNUAL IeNamination OF applt-
cants for license to practise medicine
last evening. after being In progress
for three days at the Medical College,
OF Virginia The papers submitted by
the ISL applicants were divided among
the several committees; and Will be
later returned to the secretary Of the
board, With the GrnIinE. t..s.ll. -
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-06-24
Around the Hotels

Agents of the Southern Railway on
the Richmond division met in quar-
terly session yesterday at the Lexing-
ton Hotel. Matters of the relations
between the agents, the company and
the public We're discussed. as we'll as
the rapid and convenient handling of
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-06-24
vile. Ninth District; DR.. Reid White
OF Lexington. Tenth District.
Moro scryicc ,IcdnI..

Additional service medals were al
lowed yesterday to the following mem
bers OF the Virginia Volunteers: Ser
geant ". NJ Goddard. Company q,
Richmond Blues. six years; Private
George \. Skipwith. Company d. Rich
mond Blues. twelve years Corporal r..
II. Singrey. Richmond Blues Band.
twelve years
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-06-24
To R.-EIcct AR Cordo,,

Chief Eealth Officer e. c. I.avy YESTERDAYS
onlcsally notified CITY Clerk Ben T. AIsust
, .nms me term or James n, q, Gordon as q
plre July l.. So E5lt3 q li.s
Clerk August will bring II to Tho afsenS
ton OF the Council, and Mr.. Gordon Will sba.1s
" Witch probably VII IA ha,4 estese ths sa
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-06-24
Henlth board ANNOUNCEMENTS.

Governor Mann yesterday reappoint-
ed three members of the State Board OF
Health for term of four years from
July /. They are as follows: DR.. Law
renee It. Royster. of Norfolk. Second
District; Dr.. j. II. Dunkley of Salt
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-06-24
Come. to NIrsinin.

The Bureau OF Insurance on yester-
day granted license to the Pacific
Mutual Life Insurance Company. of
California, with home office al Los An
geles. TO do business in Virginia. II
has an authorized capital OF 81. 600, 900
and resources OF s2O.77i.s93.3O. W. w.
jackson. OF Richmond. is statutory
aEeat- The concern was chartered in
1867. and does life and accident bus
moss In looking over the papers.
Deputy Commissioned Brenaman dis
covered that the late Senator Leland
stanford was the first incorporation
May Pass Through.
Permission was granted yesterday By
Acknowledgement Sale to the Putnam
PhalanH. OF Boston. TO pass through
this State In October next under arms.
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-06-24

freight The agents took supper at
the hotel as the guests of Division
SuperIn tcndent William T. Pierce of
this city.
Judge j. *. NJ. Norton. OF Alexandra,
came to tho city last night.
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-06-24
IMMATURE ALMANAC,

Juno "a, 19tf.
HIGH TIDE.
4 Morning.,. 3,o4
.,EysNlEAu.lGa
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-11


Paul Schulze OF Chicago, president
Of the National Association OF Mastep
Bakers, is a warm advocate Of adver-
Using He says that several years
ago, while riding on a "rubberneck
wagon" ia New York. he was impress
ed by the advertisements OF a number
of articles well known TO most people
of the United states. His wife. he
said, also was impressed by the "ads"
and said:
Paul, that's what we must dove
must advertise, and some OF these
days We shall be living on Fifth ave
nue."
And that suggestion said Mr.
Schulze, was the beginning OF our
first real growth. BY following out
that suggestion have seen our little
baking business grow out % one shop
into larger stops again and again-al-
ways with a more liberal appropria-
tion for advertising than in the years
before. TIL we find ourselves spending
for advertising in a single year more
money than our total sales amounted
to during our FIRST year in business. ."
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-11
OVERCOME AND UNDERGONE
Essentials Should Not Be Omitted In
Ad Writing but Superiatives
Carefully Avoided.

An advertiser. In exploiting his am.
munition Of publicity. must occasion
ally see that the problem to be en-.
countered IL not dIssimilar to tina. OF
an artistic chef. or head cook. He
can. In other words. overdo his bust
ness. or fall short OF success in his
story.
There are always things to be said
that must or can be aptly presented;
and that. really. in almost all cases
can be made profitably convincing.
To leave these out. for negative or in
different considerations. is to destroy
the pith and power Of your advertise
ment
In other words. q business story
must not omit the essentials to its
full appreciation. A writer who pays
and tolls to get a message to It's des-
tination should naturally desire to
have II get there. But 1t does not get
there II there are qualifications to its
statements. or inducements left out.
The undertaking" that Is justifiable
Is that which presents the worth of
gold. and yet does not describe II as
anything more than silver. For to
have the public find out. when you do
II, that you are giving better than
you promise. Is to draw them to the
store and attach them to you with
hooks of steel.
This shun1ing OF the "superlative"
1t Is not possibly hardly to over-com-
mend. Indeed. advise ever. adver-
tiser to read Emerson's very brief es-
say on The Speculative" before he
sits down to describe what he pro-
poses to do in a business way.
The superlative Is apt to overdo and
undo what IT attempts II the one who
invokes 1t does not have a stable and
sane mentality. 1t Is apt to be pomp
Gus and declamatory rather than argu-
mentative; TO swagger and put on
airs; and to say the thing IL wishes to
have believed instead OF reporting col
orless truth. and all this works for
detriment.
But equability of, utterance, It may
be said, is hard to command. Still, II
has the power to bring the exact truth
on your side. 1t is likely, too, to be
accompanied by brevity and an ap-
pealing manner. It's argument, or the
substance of 1t. is: 81 don't claim to
have the best OF everything going, to
never make mistakes, or to be the
only one in my field and territory.
For there are others. ! only say, try
me and what I have to offer, and
think you will And all you ask"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-11
QUOTATIONS.
BY EDWIN l.. BARKER.

To knock a competitor Is to adver-
tise his strength
Salesmanship is the science of plac-
Ing two articles where there was only
one before. And advertising directs
statesmen to the place.
poor ad can use just as much
space as good one Before contract
ing for space. contract for an ad writ
er who can I'LL the space fun Up.
The thing we read about today is
the thing we buy tomorrow.
Printers ink is mightier than 4
standing army.
We remember what we smile over.
Put smile into your advertisement
and have IL remembered
Price has It's place, but IL never
takes the place OF qualit
Better be Just out" than force
something just as good" The one
loses a sale, but the other loses a Gus
toner.
When some business men cease to
REGARD advertising as tribute" and a
worthless necessity, then will they put
more thought into their ads, and so
get more out OF them
Advertising is persistent sales-
man. Kick him out at thu front door.
and he blows in at the back.
The sales department OF company
Is only as strong as its local dealers,
and the backing IT gives them.
To push a trademark on other than
quality goods is business suicide.
Instead Of consumers going to the
markets advertising brings the mar
kets to consumers.
An advertiser whose advertisements
do not make good Is not long an ad-
vertiser.
Few people know just what they
want The business Of advertising is
to help them make up their minds.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-11
GREATLY EXAGGERATED.

She had been at the sea7ide and In
the country for the holidays. and her
industrious fiance had been working
and waiting for her during the long.
long days. Now she had returned and
he had been hearing many things OF
her and was sore displcnsed.
They tell me-" he said. painfully.
that you iirted desperately with no
fewer than six men"
Her cheeks flushed and her eyes
biazed. Who told you that?" she
asked. angrily
Several people. II has become
common talk"
Her anger gave way TO sobs. "Oh.
Frank" she pleaded, as she flung her.
self on his neck. 1t isn't true-it isn't
true"
A great load was lifted from his
heart. NO. Frank" she went on, 1t
isn't true: there were only four
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-11
ADVERTISING AND
THE DULL SEASONS
BY GEORGE s. sANrA.

The attitude OF many merchants
toward advertising Is well illustrated
oy their disposition to spend money
on publicity only when they are pros
pering. Just as soon as they foresee
a probable business slump they no.,
only scale down their advertising ex.
penses but help along the depression
by disseminating all advertising.
IT Is easy to see that man who
handles his advertising on this plan
does not have a very deep founded
belief In its Salue? He has never con.
sidered the matter from the invest.
ment standpoint at all and 1t would be
better for him and better for adver.
Using II he would stop all further ex.
penditures until he had looked more
deeply into the subject.
II he will take up the study with
an open mind he will see that there
Is no time when he can afford to be
without advertising. or when he can
safely withdraw from the field and
leave It to his competitors. He knows
that IL he closes his doors for two
weeks or month. when he comes
back he will have lost some OF his
business. He can't leave his adver.
dsements out OF the home paper for
an equal period without suffering a
similar loss. II takes more coal to get
steam into boiler than II does to
run a locomotive many miles. The
cumulative effect Of live advertising
Is too valuable to neglect, even In dull
seasons.
Nor Is there any definite proportion
between the volume OF business and
the quantity OF advertising required.
Many merchants talk OF "exhausting
their advertising appropriation" much
as though II were ten-Quart pail.
Personally. / cannot imagine finding
man who would not give rs cents
for 81. without regard to the number
OF purchases OF the same kind he
might have made previously the same
season. And similarly II the adver-
Using is necessary and will benefit
the business II should be INDUCED in.
The only criterion we have to go by Is
results. and IL the results justify an
expenditure of $1,000 1t was good
business to spend It,. And likewise
IL the results do not Justify an ex.
penditure of $40 II Is q mistake to
have spent that sum.
The man who looks at his advertis.
Ing In this light will have an eQui.
librium that dull seasons will not dis.
turb.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-11
One Cure for Sarcasm.

Bunsen always was sarcastic.
One evening last week when he got
home his wife had a new hat to show
him. 1t was some hat. Anybody
could have seen that 1t waz the fipal
phrase in female headgear.
But Bunsen started to make re-
marks. He said It looked as II II had
been trimmed by cross-eyed milliner
on an empty stomach. And he made
a lot OF other disparaging remarks.
Mrs. Bunsen was almost I'm tears.
Bunsen had TO go into the other room
to have quiet laugh at her expense.
The next day he had forgotten all
about the hat.
The day after that he was reminded
OF It. Mrs. Bunsen handed him a bill
for retrimming that hat-$18.34 10
came to.
Bunsen paid II without a murmur
and said the revised edition OF the hat
was just exactly right He in not
criticizing hats any more.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-11
A Girls Way.

why do you keep asking me to be
your wife. You surely wouldn't want
me to marry you II didn't love
you"
mo. don't want you to marry me-
II you don't love mo: but ! can't help
thinking the practice I'm getting In
asking you may some time come In
handy. Now I'm going to give you an.
other chance to turn me down"
oh. well. IL you're determined to
nave me suppose may as well ga,
yes"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-11
[94@ 81 D11A]
GNICl5[1[5D> SE1O[l[50
A scARV HORSE.

A man In upper New York state.
who was DESTROYS OF purchasing a
horse for the use OF his wife. recently
entered into negotiations with . vet.
eran horse dealer.
Nov. I'm not so particular about
speed. said the prospective pur>
chaser. but ] must have q gentle
horse.-
Here is one that I'll warrant to be
perfectly safe" said tho dealer. In.
o'eanng sad looking steed near by
Are you sure he Is not afraid OF
anythingr insisted the man.
The dealer assumed an air OF deem
reflection WELL" he said. there's
one thing he has always appeared to
De afraid OF ever since I got him. Il
seems as II he's scared to death for
rear some one might say 'whoai' and
ne not hear it"-Lippincotts.