The Glenwood post., 1911-05-20
1I u
|AdvertiSinq
ID poooooooooooo 81
WHY ADVERTISER
BY ElBERT HUBBARD

Inc Things that live are the things
that are well advertised. The thoughts
that abide Sre those that are strongly
maintained. ably defended, well ex.
pressed
The world accepts man or an in
stitution at the estimate 1t places on
itself. To let the rogues and fools
expound and explain to you the multi.
and allow the falsehood to pass as cur
rent coin.
And soon 1t becomes legal tender
According to the common law of Eng
land a path across your property once
used by the people is theirs for all
time
In America millions of dollars are
now being expended by certain sue
cessful firms and corporations to cor
rect a wrong Impression that has been
allowed to get foothold Ia the pub
1ic mind concerning them.
Just remember this: 1t Is not the
thing itself that lives; it is what is
said about 1t. Your competitors. the
disgruntled ones, are busy. The time
to correct lie is when 1t is uttered.
so the moral is: You must advertise.
no matter how successful you are.
The Zeitgeist is always at work, al
ways rolling up as big SNOWFALL
grows. The best asset you have is the
good will of the public, and to secure
this and hold it, advertising is neces-
sary. And the more successful you are
the more necessary 1t is that you
should place yourself In true, Just
and proper light before the world, ere
the lies crystalline, and you find your
self buried under a mountain Of false
hood. BE thou as chaste as ice, as
pure as snow, thou canst not escape
calumny.' And the more successful
you are, the finer target are you for
rumor. The only man who is really
safe is the man who does nothing
thinks nothing. says nothing, has moth
ing. He is the only one who need
not advertise.
To worship the god Terminus is tc
have the Goths and Vandals, that skirt
the borders of every successful ven
ture, pick up your Termini and carry
them inland, long miles. between the
setting of the sun and his rising
You must advertise, wisely and dis
creeuy, SO as to create a public opin
don that favorable to you.
To hold the old customers you mus
get out after the new.
When you think you are big enough
there is lime In the bones OF the boss
and noise like buccaneer is heard
in the ofing
The reputation that endures, or the
institution that lasts, Is the one that
is properly advertised.
The only names in Greek history
that we know are those which Herodo
tus and Thucydides graved with death
less styli
The men of Rome who live an6
tread the boardwalk are those Plu
tarch took up and writ r1leir names
large on human hearts.
All that Plutarch knew of Greek he
roes was what he read in Herodotus
All that Shakespeare knew of class
1c Greece and Rome and the heroe.
Of that far-off time. is what he du.
out of Plutarchs Lives. And abou
all that most people now know o
Greece and Rome they get from Shake
speare.
Plutarch doomed his Roman friends
and matched each favorte with som.
Greek. written of by Herodotus. Plu
tarch wrote of the men he liked. som,
of whom we know put up good manu-
ma to cover expenses.
Horatius still stands at the brdge
because a poet placed him there.
1t interests. inspires, educates-
sometimes amuses - Informs. an,
thereby uplifts and benefits, lubrcat
ing existence and helping the ole
world on its way to the Celestial Cit,
of Fine Minds.