The St. Lucie County tribune. (Fort Pierce, St. Lucie County, Fla.) 1905-1920, 1911-10-06
|OR|DA FRUIT
|6|N DEMAND
L,nsot was Made by Manager
|doa on Return From Trip
|NCt OUTLOOK FINE
|. Nav IS Recovering From Undoing
IaOOing fruit Too Green to Fat
usLst Pleased With Exchange

usLst Pleased With Exchange
MI proud of Florida, - said Sale,
Err. P. Burton, of the Florida
Exchange, to Tampa Times re
! On his return from an extended
Lsm,gh the fru markets of the
ma Middle West, where he has
l,lng up the situation and the
.s Of Florida fruits for the com.
,,Sn and finding them pleasing to
Burton is enthusiastic over the
sonent Florida has made in the
81 Of its fruits, but depIores with
I Monument men identified with
Isrs fruit industry of the state
tpnent of immature fruit.
{ifida has been her own undoing,
h. lin shipping her fruit before
| to eat. The finger of condem-
I can and should be placed upon
ysOns who have been doing this
not for the benefit of the grow
| 1 for temporary financial gain to
|ssves. Give the exchange IS per
! the present output and she will
b Florida orange where it stood
ksen years ago, in the most of
ukets where she cannot go now
EUmt Of the deadly work of the
s9ange shippers, y
Burton also lays particular EN-
Boa careful packing of fruits for
urkets and the establishing of a
lshOse reputation may be main
My reason of good packing and
Ean shipping,
bill sections of this country it is
|raed that the Florida grapefruit
|IhOut a competitor. 1t is COM
EaupOn favorably by all dealers.
ue all looking forward to an en-
distribution as it is growing
popular each season. There are
|sions of regret, however, that
|ss are making the same mistake
kdng it forward too green, that
lhVe for years made in shipping
h from Florida. The first few
|sl for high price and consum-
|Ft eating them until they know
|n good. The complaint is that
kp Is hard and havorless, having
Pile juice. This results in loss of
thereby hurting the grower, the
kind the retailer.
srdng the shipment of i'm mature
Z, | have heard this discussed
lNnerally than any other feature
s@siness except the wonderful
Ffor the better wrought by the
hCltrus Exchange in the grading
Eklng. Ia all markets the red
FSt the exchange on the side of
MS felt to be a guarantee of
lhd pack. While this is true it
10 be taken to mean that all ex-
packs are good; some of them
klnetIy not up to exchange stand
The exchange has abondoned the
FUSED custom Of shipping under
and russett. The associations
sler brands and it is remarkable
sine Of these brand, nave estab-
themselves. In every city | |
HuestS for the exclusive hand
' certain brands. Let me say
iefe that while the Tampa pack
use under Mr.. Morrel's manage
put its Pinnacle and Helmet
h@' for the first time last sea-
w put out but few nyer fifty cars,
. market where ! vent there is
Anc for these brands. In one
\ city the first thing said to me
nler after the usual greetings
l6lll give you an order right now
'*sn!y-hve cars of The Pinnacle
anet brands of grapefruit if you
Py It to me only in this mar
mere is the answer to proper
and packing. | could name as
AAers that have done as well.
we ! talked to scores of dealers
aaoolle to Montreal, to MinneapO.
v@aha, to Oklahoma City. The
nave In the main introduced the
' out when they have not | have,
Y agree, to a man, that Florida
= = aer own undoing in shipping
Y before it was fit to eat. Par.
Y the northwest and middle
=. Z are practically a unitin their
'aat ~ to buy no more Florida
! , The finger of condemnation
should be placed upon the per-
%aave been doing this thing,
'ae benefit of the grower, but
'upporary financial gain to them
lax to these people and they
puit is wrong, but they make
. Y. profit on these green or
! @ u they don't do it, some
" !. Will. Fine logic, Ell The
= reasons from the same point.
4 the same conclusion and
! florida needs is ten million
atras fruits with rs per cent
ae hands; with that volume
WY held until it is ripe and
With judicious advertising
gent distribution through
,en she would keep Cali
W0lP trooc until thou ara f1t. =