The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-08-23


casion Of many questions along ag-
ricultural and manufacturing lines.
The first day Of the convention was
spent In making speeches OF welcome
and responses. during which time
many Of the great leaders Of pub
licity took part and made interest
Ing addresses. The second day was
spent In division meetings. Many
very interesting papers were read
and matters Of advertising. and Of
raising money for advertising, were
freely discussed. In most Of these
papers and in the discussion one Of
the features emphasized was the
elimination Of anything false, n,.slead-
ing and bogus in advertising the re-
sources Of any section. 1T Is difficult.
said Mr.. Manning. Ito estimate the
value Of bringing together so many
men from different sections for the
discussion Of the salient features Of
Industry and progress. as 1t affects the
town and country. and no one could
fail to be impressed by the ardent
desire of all to improve conditions in
all communicable elevate standards
of living and to endeavor to bring
these advantages to the attention Of
the public" Speeches were made
along practical lines which threw
much light on how to advertise ef-
fectively and how to make advertis-
ing pay. Also much information was
given out along the line Of what to
advertise and what kind Of advertising
to suppress.
In this regard great stress was laid
on getting the support Of the local
press and of stating the true condi-
tion Of things in advertising. Mr..
Manning then went on to say: "As
far as We Of South Carolina are con-
cerned. 1t seems to me that, besides
the advantages Of giving publicity
to our conditions and advantages for
agricultural and manufacturing,
that the plan that was settled upon
of having these advantages shown
in moving picture films to be ex-
points. will advertise South Carolina's
hibited at important advertising
advantages in a way that has never
been done before and will give the
people Of one section Of the State an
accurate knowledge Of conditions in
every other section"
In the discussions. the fact was
brought out. that in the lower part
Of South Carolina there Is wide
area Of undeveloped. undrained lands
that are capable of being drained and
developed to a high degree and Of
fering greater opportunities for de-
velopment than any other sections in
this country. 1t was also shown
that there Is an immense amount Of
undeveloped water power in the up
per part of the State.
There is one point which 1 would
like to stress. as brought out In this
convention" said Mr.. Manning, land
that Is In growing towns IL Is of the
highest importance that ample space
should be set aside for parks and such
resorts. which add so much to the
beauty. health and prosperity Of the
town. while the areas can be obtained
at moderate cost"
Mr.. Manning was very much i'm
pressed by the importance and value
OF the Southern Commercial Con-
gress. under the management Of Mr..
G.. Grosvenor Dave. I'm setting forth
the advantages Of the South over 9TH
er sections OF the country in agricul-
tural. in manufacturing and In home-
building. both IN urban and rural
communities. Mr.. Dave made an
admirable presentation Of the South's
claims along these lines. or. as he put
II. THAT section least known and
most misunderstood"
Mr.. Marning stated along this line
that he found In talking TO the dele
gates from other sections that the
people knew about conditions in the
North. East and West. but knew
very little of conditions in the South.
He attributed this to the fate that
other sections of the country have
been widely advertised. while this
| section. up to the present time, has
done nothing towards advertising its
resources and letting people of other
sections know of conditions here.
| In summing up the results of the
trip. Mr.. Manning said: 81 believe
that we have been repaid by The
publicity given the South and that