The Richmond Virginian. (Richmond, Va.) 1910-1920, 1911-07-14
GIGANTIC MERGE
OF SOCIOLOGICAL
THREE BIG AUTOMOBILES c.
PANIEs BROUGHT ToGETEIm1
ny MORGAN.
MANY SUBSIDIARIES
OFFICIALS GATHER IN DETHQ
AND PLANTS CLOSE FOR IN
VICTORIES DURING BUSY
SEASON.

NEW YORK, July 1s.--Automobma
and financial interests are quietly DN&
earnestly interested In a rumor to O.
effect that a gigantic merger OF m0s04&57
car manufacturers is being enecte
with the result that the three larHp5
icoteries of automobile builders 49,
the largest tire combination m14#
shortly be controlled by holdinN
company. g3
The concerns said to be intercStet8
are tie General Motors Company, thYs
United States Motor Company, IT,
Studebaker interests, including thAa
EMF. and Flanders plants at DNgl
troit and the United States T1x4
Company. s
| The combined pital of these III
terests win approach $500. GOO 900 fo43
not only are the automobile and ruR@5
Der plants 10 BE considered. but e1c@3
sub merger already controls hundre0Ma
of accessory and sundry manufAcsa
tories, embracing every part ana -
Tribute of an automobile
Morgan Finances 1t. a
The general understanding for some
time has been that the Morgan H.
terests have financed all three OF thNs
motor car mergers. namely. the Gen
eral. United States and the Stude&s
baker com bination, and the weli-tMA1
formed men III financial and motoring
formation of controlling corpora~3
ton That the time Is near when a1a
official announcement Will be made IN
not doubted. and men high up in thAl
industry hint that August Is Will Bal
about the date Of the completion CE3
! the deal.
President Benjamin Briscoe, Of the
United States Motor Company is nov
on vacation III Maine, but he did
! NOT leave until he had spent somA]
days in Detroit where he ~ reported|
to- have conferred with the officially
of the General Motors Company.
Gather In Detroit.
II Is significant that the heads Of
the Stude baker interests were visit!
ing Detroit at the same time. and
that Immediately afteraard several o.
the factories OF each merger were
closed for inventory. These includes
the EMF. and Flanders plants and
the Studebaker factories. and threA
ar the United States factories. includ- "
ing the Brush runabout plant OF Dee
troit which IS under the managementy
OF Frank Briscoe. brother OF Ben1a- n
min Rrseoe. the Stoddard Dayton
plant of DAYTON. o, and the MAXWELL
plant In New York State.
= II is freely reported that the liz.
ventories are for the purpose Of effect
ing the gigantic holding company. IN
i view III Tie TACT iIftk StESIdi III lit0
| concerns named are unable to fill ore
ders on their books the formation of II
new and larger combination seems Ia
be the real rea son for the closing down
Of enormous plants in the midst or th0
/ selling season.
An advance OF two points In Gon-
eraI Motors stock In the New York
market during the past ten days adds
to the belief among financial interests
that at last the lookedfor merger has
been arranged. as there had been very
little previous factuation In this stock.
| Officials Dodge.
Officials OF the General Motors Come
pany al Detroit, insist that no merger
has been actually formed. and Gen-
erai Manager Alfred Reeves Of this
United States Motor Company likewise
, insists that he knows nothing OF sucn
| a radical step.
r. NJ Stuaebaker, the senior member
of the house Of Studebaker. interviews
ed at South Bend stated that no such
combination had been formed, but
would not deny that such a step might
be taken in the near future.
The United States Tire Company L
already a merger composed OF the
Hartford. q. and j.. Morgan and
Wright and Continental Companies.
! Through the Morgan and Wrfgha
branch there long has been Gloss
|, connection with the e. M, p. and Ffaux
dars wings of the Stndehaker COM
! pany and the step is a short one "a
, further affiliation.
. General Manager Joseph Gilbert. "a
the United States Tire Company 49,
, reported on "a vacation Tonight, hUl
| he Ia known as man OF broad hortS
, zon. as was instaneed by his iength1
! and tireless efforts in bringing about J.
! merger of four tire concsrns less thai
v a year ago. From the present posttto1
| of the rubber interests TO a place in tn
larger merger would not be radicAl
move for Mr.. Gilbert and his associates
, Well informed men in the motor CT
, | industry express little surprise ONe1
" the PERSISTENT ~rurlur OF the rofnbin&s
q ton believing evidently that 1t Wal
, Inevitable.
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