The Guthrie daily leader. [volume] (Guthrie, Okla.) 1893-1996, 1911-10-03

lJoHh u KOckefelier.
But i have one ADVANTAGE over
l!ch~ y have some hair on my
head,s Mr.. Gren said.
wlth MF. Green we're his wife and
his three daughters. Miss Mary
Green, Miss Josephine Green and
Miss Elizabeth L. Green. Miss Ellz-
abeth laid the corner stone of the
new factory in kansas City last Jan
uary. She stood on the steps of her
fathers private car, Constitution,
lthis morning and looked np at the
| big factory building that had sprung
up since she laid the Stone
Isn't it beautiful building. | am
proud of It" she said.
| President Green is an Irishman
and a devout churchman He tlkes
his family his ffty-fve hundred
banking correspondents NJ. Reyn-
! olds keeps his hand on the business
pulse OF the country That means
that one out of every five banks in
this country has deposit in the
ContinentalComme
The public sentiment OF this
country against corporations can be
compared with the man chasing a
thief who has stolen his pocket
book Mr. Reynolds said. The thiet
the bad citizen, the BAD corporation. !
lodges into crowd of good citizens
good corporations. The aggrieved
man is bent on redress. He draws a
revolver, and shots into the crowd OF
good citizens. In his bitt ness he |
does not care If he injuries The inn0- |
cent, good citizen. That's the way |
with a hostile public sentiment TO-
day. The public has been wronged |
bly, some bad corporations. In seek
ing redress it fires on the crowd OF
innocent corporations Injustice and
injury to good business interests are
the result.
But | am from the West and |
could not be other than an optimist
Maybe times has been little slow
this summer and maybe business en-
terprises have not gone ahead as we
had hoped, with him on his business
trip whenever he can. The present
trip will reach to San Francisco and
VIII end in New York, October ).
In the last fifteen months | have
travelled $4,000 miles in lnis car"
Ar. Green said. I'VE have factories
and agencies in 250 cities in the
United States, and | have to visit all
of them
Beginning in a very small way Mr..
ureen mas made remarkable sue
cess IN business. lie was asked this
morning to tell something of the
of his success. 4ssaszs..s.sla- i.
4 succeeded in the biscuit business
because | did not know anything
about 1t, he answered. FThat may
sound queer to you who have always
been taught that a man must know
business, thoroughly to succeed in /,
It. But if l. had been brought up in
the biscuit business | should prob. I
ably have followed the traditions of .
nat trade when | became president {
)f the National Biscuit company. | l
would have kept putting biscuit in Z
barrels and selling them IRON the !
open package that let al tho sweep !
ngs Of the floor mix in VIII them
Il had an idea that as biscuits :.
we're made to be eaten they ought TO =
'e made clean and kept clean and
70 | originated the sealed package .
hat carried the biscuits from the
actory to the eater without the .
ouch OF a hand between n n
There was another thing behind
he sealed package idea wanted
0 get our biscuits so we ~"rld label |
ach five cents worth IA family \
fought person buys biscuits II
rom a barrel and does not know 2
Who made them. But if he carries tho .
ackage home with it's prin-ed label a
e knows, and if they are better u
han any other biscuit he can get, u
G viii buy that same kind again / y
'anted to make the best biscuits on g
arth and let the people know who u
lade them. 81
and so | sought for a name that
ould be easily remembered. | hau y
voting contest and get !eyera 81
lousand names for biscuits and \"
snt them all to n. W. Ayer & Son,
he advertising agents to select one. -,
hey returned them all and said y y
one was satisfactory With the list ~
ley sent some suggestions of their ~ ~
Sn with the remark that they did ~
)t like any name in that, either. |
oked over the list they had sent ~
Id found the name Uneeda Biscuit =.
Immediately selected it. None OF ~ ~
e directors OF our company liked ,ia .ls
One OF their objections was that 'n
had thirteen letters. But ! insist
and it was selected. It is the -,
st known trademark in tie world 'l'
day, But advertising made it. The ~
ccess Of the National Biscuit COM amn an
ny is a triumph of journalism. We ~, ~
We spent millions in the newspap- vi vi
s, advertising the Uneeda Biscuit ~ ~
Mr. Green was asked about the vi
ndition of business generally a. : : :
the country. - -
Il am an optimist about this coun- ln' .'
- he said. There are no signs of VI
rd times. Business is good. Oh, NJ. nd
owe this West of yours. | wish | % %
aid be reincarnated and he made rl -
ung again. / would come West =" "a
d make my start These undevel- l,s. lS.
ed prajries are the chance OF the St' S,l
ing man. They hold opportunities u
all the young men of Or country
g young man VINO, SAYS fhe day OF
jcfIunfty IS past Is a dtone. This
the day Of opportunity ter young lou
n, such day as never dawned be- -
G in this world sas 1
30 Much Money In Banks ~, ~
he president of the second larg lsi
bank in America was among the t1i y9,
,sts at the luncheon. lie is Geo. M
Reynolds, president of the Con- US
ntalCommercial National bank dn
Chicago. Only the National City son
TX of New York. STANDARD OTIS "h'
k. wields a bigger financial influ- s'o'
e in America. Mr.. Reynolds bank mas .