davidaulloa/AmericanStories huggingface dataset:
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27
RatIne Cloths Are Certain to Be Much
Used by All the Fashionable
Costumers.

A great deal Of interest is expressed
In ratine cloths for fall There seems
no question that they will be consid-
erably used by oil of the best houses.
The new idea is. of course. the double
faced finish. and beautiful lines in two
colors reversible. or in plain colors
with plaid back are being ,hown.
Colors In cloakings are both dark
and dull In double faced materials
we see such combinations as navy
blue and dark red. two shades OF
Havana brown. sage green. and beige.
dull blue and mode. navy and taupe,
Bordeaux red and Oxford gray. olive
green and khaki.
The newest ratine cloths are light
weight and thin also. The first OF
these cloths brought out last year
we're much heavier, and were found to
be clumsy, and. therefore, were not a
great success. This seasons offerings
are much thinner, and are, therefore.
expected to please.
Diagonal and boucle weaves are
both being shown in ratine novelties
These diagonal effects are in both
one and two tone colorings. often 2
lighter shade, such as blue or Bor.
deaux Eliminates the background.
while the boucle knots are In black
These materials are called "velouro
de laine" as well as 'ratine."
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

Easy to Dress Them BecomIngly So
as to Overcome Any Natural
Defects.

Thin arms are very easily dressed
becomingly, though there have been
women in the world who had every
device Of the toilet at their beck and
call and yet failed to understand the
needs OF their meagre arms. cele-
brated actress and we'll known society
woman was one of these, and even
the surprising loneliness Of her face
could not make up for the ugliness of
the arms she was forever showing Off
IN short sleeves
However. estimates of beauty have
changed somewhat. and with the pres
ent formless lines striven for in
clothes match-like arms are no longer
bar to good looks. But they must
be dressed becomingly-in long
sleeves gathered over the arms or In
the shape OF loose bishop puffs end
Ing in long hand ruffe. The closer
sleeve should have a pointed bottom
covering the back OF the hand II this
member is also too thin or otherwise
unlovely. but where the bishop sleeve
is used the material OF the bodice
must be thick enough to hide the out
lines OF the arm. for otherwise there
will be an unpleasant X-ray effect
when the light pierces the thin tex
ture.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27
The Age Of ADVERTISING.

This Is an age of advertising, writes
Herbert S. Gunnison. business man.
ager OF the Brooklyn Eagle, in Les.
lies. We cannot do business success
tully without 1t. Recently, when the
Chicago papers stopped publication
Tor three days, business in the city
stores was practically at a standstill.
| remember when certain large estab-
lishments in New York boasted that
they did not advertise or said that a
satisfied customer was the best adj
Vertisement. Tiffany. Brokaw Broth
ers and other well-known houses did
not advertise. but they do today. and
go does eevry large concern. In those
days the merchant sold his goods over
the counter and the manufacturer
sent out his statesmen. but today peo-
pie buy the goods which they want
and which they know something about
because Of the information given by
the advertisements.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27
Cushion Covers,

Brown suede leather is the cover
ing OF a very convenient pillow for the
weary or delicate traveller. This par
ticular small article appeals as the
most convenient of It's kind. II IL
about ten by fourteen inches, and 10
covered smoothly on one side with
suede leather and on the other side
with a noverlapping piece OF the
suede. which formo a fat pocket, into
which a handkerchief or time table
may be slipped. There is a small
leather handle along the side of tbs
pillow. so that in the hand II looks al
most like brown suede bag.
A nautical pillow has a heavy bind
Ing cord loosely inserted through
loops in practically the same manner
that sails or flags are attached or sus
pended aboard ship. II ia made of
smoke blue linen and worked in three
shades OF different colors. Service
able boat cushions are also made of
bright-colored ticking
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27
GREAT LITTLE SCHEME, NOT?
scenery Of Ohio to be Wonderfully
improved (7) With Big Adver-
Using Signboards.

A company has been organized at
Columbus to erect guide posts at all
the principal crossroads in Ohio
upon which will be fastened sign.
boards ten feet high and three feet
vide TO be used for advertising pur-
poses.
Great scheme. isn't It? comments
the Danville Gll.) News. The an
pearance OF these boards along the
country roads will. no doubt. be hailed
with delight by farmers. Automobiles
and travellers generally.
They will give a piquant touch to
rural scenery that will immeasurabIy
Increase its attractiveness. II will he
so pleasant to have these boards dart
out OF the woods and hit you In the
| eye with green ad. OF Bylesby's Bill
ious Bitters. pink ad. OF Smiths Fur.
niture Palace and yellow ad. OF Tan.
| tomount Tea!
As an advertising medium the cross.
| roads signboards will be simply great
in order that the various ads. shall
surely be read II is planned to bury
among them the names and distances
OF towns, so that the traveller will be
compelled TO hunt for them.
This little trick may cause some
annoyance. and may make him mad
II he is in hurry. but that. OF course.
doesn't matter much so long as he
reads the ads. He will get over his
perturbation after awhile. and by the
time he reaches the next nearest town
he will. no doubt. feel just like going
to drug store and buying a bottle Of
Humer'ms Epigastric Accelerator or
dropping in at Martins Meat Market
and getting piece OF corned beef for
! Sundays dinner.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27
DiSFl6URING FACIAL
ERUPTION OVERCOME
Woman Tries Resinoi With Excellent
ResuIts.

81 take pleasure in testifying r. the
most excellent results from the use of
Resinol. both ointment and soap. I
had been troubled for four or I'VE
years with very disfiguring eruption
on my face, and Resinol has helped Il
SO much. MISS OPAL LLLEY.
Camp Creek, w. Va"
Resinol Ointment Is the one recog.
nized safe and sure remedy for every
kind Of skin trouble, from the common
pimple or scratch to eczema, letter.
shingles. milk-crust, dandruff, psor.
iasis. boils, burns, scalds, carbuncles,
felons and sores. 1t cannot irritate
the most delicate skin. 1t does not
contain a particle OF lead or mercury.
or other poison. It is as harmless
and as easy to apply as cold cream
Resinol Ointment is put up in screw
top opal containers, retailing at City
cents and a dollar.
Resinol Soap similarly medicated.
is in many respects the finest toilet
and bath soap possible Of production.
1t is delightfully."- refreshing and is
thoroughly antiseptic. 1t prevents
blackheads, pimples and many other
skin troubles, and for shampooing and
cleansing the scalp there is nothing
better. 1t is especially recommended
for children and infants, for its con-
tinuous use will keep them exempt
from many of the common skin trou-
bles. 1t is pleasant, refreshing. sooth-
Ing and preventive. The Resinol pre-
parations are sold by all druggists and
dealers in fine toilet articles.
Resinol Chemical Co., Baltimore, Md.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27
FOUND RIGHT PATH
After a False Start.
In 1890 ! began to drink coffee

In 1880 / began to drink coffee.
AT that time | was healthy and en-
ooyed life At first l noticed no bad
effects from the indulgence but in
course OF time found that yarious
troubles were coming upon me.
Paipitation of the heart took unto
itself sick and nervous headaches. kid.
ney troubles followed and eventually
my stomach became SO deranged that
even a light meal caused me serioun
distress.
Our physicians prescriptions failed
TO help me and then dosed myself
with patent medicines till I was thor
oughly disguised and hopeless.
FINALLY began to suspect that cof-
Zee was the cause OF my troubles. e1-
perimented by leaving II on. EXCEPT
for one small cup at breakfast. This
helped some but did not altogether re-
neVe my distress. II satisfied me.
however, that ] was on the right track.
so l gave up coffee altogether and
began to use Postum. In ten days I
found myself greatly improved. my
nerves steady. my head clear. my kid.
neys working better and better, my
hearts action rapidly improving, my
appetite improved and the ability TO
eat hearty meal without subsequent
suffering restored to me. And this con-
ditiOn remains
Leaving of coffee and using Postum
did this. with no help from drugs. as I
abandoned the use of medicines when
l began to use the food drink" Name
given by Postum Co, Battle Creek.
Mich 49,
There's a reason" and IL is ex.
planned in the III tie book, THE Road
70 MELVILLE" in pkgs.
Ever read the above Ietterf n.,.
ono Hppenrs from time TO fIr,e. TSev
are genuine, true, and full Of horsss
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27
ACKNOWLEDGEMENTS
Don't be afraid the farmer c
WON'T pay the price. :
ACKNOWLEDGEMENTS
ADVERTISING vsIuabI. A,s.,

Right advertising is more important
than the purchasing OF the goods in.
tended to be sold. because right ad.
vertising brings the buyer. It would
be foolish for man to buy a corper
lot in big city and retain It for years
unoccupied and bringing in no rev.
enue, or building a poor house on #
bringing in but a little revenue, when
the same corner could be made a
magnificent finar cial investment. In
the same way newspaper and other
advertising space should not be treat.
ed as a hopper to be filed In a hap.
hazard way, but a valuable asset TO
the firm capable Of retaining what
has been put into It in the shape "
snappy and attractive advertising.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27
CHANGE YOUR AID COPY OFTEN
Same Arrangement Does Not Appeal
to All People. While New Matter
Always Interests.

speaking on Frequent Change OF
copy, at recent luncheon of the
Buffalo AID club, Carl ]. Ballett said
that he had noticed that many bust
ness men did not seem to think that
cnange In an advertisement was
ever necessary.
The advertisement does not al.
ways appeal to every reader of IT,"
he said. IF the ads have been seen
every day right along. always in a
new and fresh form, but always with
the name and trademark unchanged.
when man needs the article adver-
used he thinks at once of the thing
ne has seen mentioned In so many
forms.
He certainly will not read the
copy through every time he sees it
II that copy is unchanged. He may
not read 1t even if the copy is chang
ed frequently: but he will notice it
every time. The name, the trade.
mark. the slogan will stick in his
mind even If he does not know II, and
he Will ask for that thing.
1t Is short-sighted policy. to nv
mind, that of the man who, after try
Ing several varieties of copy, finds
tnat one particular form is much
more successful than all the others.
and sticks to it. The copy will soon
be stale and will cease to give results.
/ glanced through the magazines
the other day and there was scarcely
one ad that was the same as IL had
been the previous month. This shows
that copy changing is widely popular. -
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27
Childish Wisdom.

Now and then the seemingly casual
remarks OF the little ones plumb i'm
pressive spiritual and psychological
depths. Little Jean, for instance. list.
ened to the conversation of two adults
with silent interest until one OF the
ladies. speaking of an unsatisfactory
photograph, remarked that few moth
ers were pleased with portraits OF
their children. for the reason that the
children did not look to others as they
did to the loving maternal eye.
Said Jean. eagerl-:
NO. and children don't look at 9th
er people as they look at their moth
ers, either!"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27
Here and Thers

The veilr that are put on perfect.
ly loose and that flow all around ara
very popular.
Bordered foulards being shown in
the silk departments are more bean.
tiful than ever
Many girls are making their com.
bination skirts and corset covers of
white wash silks
The new trim ming ribbons are
striped. plaided. bordered. brocaded.
ETC, and are lovely.
DelIcately colored buttons IN soft
blues, pinks and puppies will be used
On silks and chiffons.
For girls plaids Will not be as
much favored as stripes nrd checks
With Material trimming
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27
AID POINTERS.
BY GEORGE 8. eANrA.

Are you much of a boxer? Not IN
less you are In the habit Of giving
some time to the practice of the
manly art" Then why say that you
can't write good ads II you never took
Ing the most profitable accomplish
ment merchant can have?
It will be big help with your ad.
writing. Mr.. Merchant. to go to your
newspaper and say, I'm from Mis-
souri,. / want you to show me how
the printer goes about It to set up
an ad." In ten minutes you will learn
SO much about type and borders that
you will be just about crazy to write
an ad just to see how II will look
when the printer finishes it
THIS is IN CAPITAL LETTERS.
This Is not
You notice a difference, right away,
don't you? When you write a head
line for your advertisement, II you
want 1t put In capital letters, Just
draw mark from the headline to
one side and write caps" The print
er Will get your point and will put II
In capital letters for you. Study the
effect and see IL you like It, / don't.
as general rule, but when you begin
to make distinctions of this kind you
are In fair way to get enjoyment out
OF writing your own advertisements.
III you positively can't write your
own ads, or will not take the time to
do SO. put the task on a wide-awake
assistant. Give him regular time to
prepare copy" and encourage him to
use original ideas in his advertise
ments. But this is only suggestive
and the principal thing is to BE
SURE TO ADVERTISE.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27
A GIeam of Hone.

Il hear that Bilter's daughter clipped
with his chauffeur
Yes. and Bitter wired his forgive
ness
What did he do that for?"
He said he thought now there
might be a chance for him to use bis
car."-Puck
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

The New York Tribune has heard OF
woman who desires to draw five pen.
sions because she was married TO FIVE
men who served in the Civil war. II
looks as II she had tried to turn mat
Timony into sort OF progressive pen
sion game
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27
Foundation Of Service Necessary.

Advertising by itself does not pay
There must be back Of all advertising
the quality OF product and the ability
to administer to a human want. a
sales organization and something tan.
giblc upon which TO build. for all the
good advertising I'm the world will not
be permanently advantageous unless
properly backed Up By Efficient serV
ICES. G. DobhS
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27
Natal Erlnn.a

Metal fringes are being much en-
ployed on evening dresses. These
are made from bullion cords. and are
n both the bright gold and silver and
In the darker antique metals. Retail
ers unquestionably will nave big
call throughout The fall and winter
season for fringes In similar effects.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

They have put a man in a lunatie
asylum in Ohio because he believes he
has invented a telephone that will en-.
able him to establish a direct con.
Dection with heaven. II they are 20.
ing TO shut up all people who think
the universe listens when they speak
the asylums will soon be overcrowded
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

Mary MacLane. silent in a literary
sense for nine years. says confidential.
Iy." Take II from me-" in giving an i'm.
preston. This phrase is not coun
tenanced even In the discerning use
OF slang
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27
Advertising as Money Save,

The greatest possible Testimony that
advertising is an economy TO the con.
sumner Is the fact that the great ma.
jority Of woman purchasers OF the
world favor advertised goods. Women
are acknowledged TO be good buyers.
II they felt they did not receive full
value for their money. in advertised
Foods they would pot buy them
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

Pennsylvania has a book agent one
hundred years old. Undoubtedly he Is
tough enough now to stand all the
alleged witticisms that will be printed
about him.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

Tearing his shirt from his back, an
Ohio man Ragged n train and saved
II from wreck That was gooc for
= mere man. but the regulation article
for tagging a train in an emergency
Is red petticoat
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

a clergyman in South Carolina
prayed so successfully for rain that
farmers. fearing for their cotton crop
were about to try and get an iniupc
tion against his praying any more
Which shows again how a sense OF
bumor can help IN keeping peopl,
from making themselves ridiculous
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

Squirrels are busy destroying the
Kansas corn crop. Don't blame the
squirrels IL they were not destroy.
Ing the crop something else would be
doing so.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

Tacoma man on a bicycle won a
race with a wild cat. but he cannot
hope to compete with the French ayi.
ator who won a battle with an eagle.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

The hobble skirt is to go. which
Will be loss tc the contemporary
humorists but decided gain to so
eiety at large
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

AZ recent plumbers convention
there was a spirited discussion over
the question: why Do Plumbers Not
Make More Money!" The reason
probably Is that they don't send back
10 the shops often enough for tools.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

Is It not time now for tho JOY rid
ers to quit?
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

Chicago traction road has award
I'd gold medal TO a polite conductor.
Such a rarity in Chicago certainly
nerited some recognition.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

II Is to be Illegal in New Jersey for
women to wear birds on their hats.
The women will doubtless be able
to find something equally expensive.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

The insect that bit St Louis
clergyman and stopped a wedding evi.
IDENTIFY wanted to show that his sting
was more effective than Cupid's dart
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

New York is going to keep a card
index OF the drunkards. which shows
that the bigness of an undertaking
doesn't daunt little old New York.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

new ocean liner Is to be called
The Gigantic. and in this case no
ioubt there will be something in q
name.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

Western oil man has lost his wife
In New York for the second time
Always thought opportunity was sup
posed to knock only once
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

The Denver man who has an ach-
Ing void where his appendix once
teld forth also has an aching void in
the vicinity OF his pocketbook.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

Doctors tell us that the old oaken
bucket is unsanitary. but 1t strikes us
That our forefathers were healthy indi
vidualR
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

Mark Twain's estate foots up near
~ half a million. Evidently he wasn't
Joking for nothing.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

The reckless autoist and his lib
erty should be parted.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

The eastern woman who died and
LETT ten sets OF teeth evidently was
we'll equipped to chew the rag.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

And now the fair ladies have taken
mp the practice Of wearing false eye
lashes. False woman!
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

Now comes a learned scientist and
proposes that the snake shall be sub
sututed for the cat as the household
mouser.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

Women are displacing men in all
walks OF life. One OF them has been
killed in an aeropfane flight.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

Indiana farmers break into print
o. predicting an early winter. Rush
Ing the season. as II were.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

Europe without a war scare on its
hands would be unhappy.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

Possibly you wouldn't like to be the
Ice man II you had to carry the ice.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

Why become excited II you do not
happen TO own any sheep?
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

the coming autumn. as this picture.
showing hat Of a typical kind. goes
to prove.
The hat is of silk beaver, trimmed
with broad velvet band and tall
plume Of uncurled ostrich. They come
In several colors, black. brown, grey,
golden and so on.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

TlCKLE fashion has again made a
II right-about-face. Last year. fem
O mime headwear was all breadth.
this year 1t is height; very
broad brims We're the vogue in 1910.
exceedingly narrow brims the vogue
In 1911. Milliners have reverted to
1860 models for their CONNECTIONS for
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-09-27

WHEY = You're always intimatine
that woman has too much idle curl
osity.
Hubby-Idle curiosity! Idle! Non.
sense. It's the most active thing about
her!
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1911-03-12
Baseball This Afternoon.

The first game Of the season VIII
be pulled off at Lorena park this al
ternoon when the Madill team Will
cross bats with a bunch OF local base
ball players. There are many men on
both teams that will try for berth
in the new OF league, and 1t Is ex-
pected that the youngsters will ex-
tend themselves.
Manager Rogers, who VIII have
charge OF the team here the coming
season, has received an invitation
from Joe Gardner, owner OF the Dali
las team in the Texas league to come
there and spend a week or ten days
and look the bunch over that he wish
es to transfer here. Mr. Rogers VIII
leave tomorrow for Dallas and II any
OF Gardners offerings look good, VIII
sign some of them for the coming sea
son.