Ladysmith news-budget. [volume] (Ladysmith, Rusk County, Wis.) 1907-1927, 1911-01-20

from men and women as to the means by
which they recovered health as of ire
mendous value to those in search of It,.
Our business has been conducted from the
very first day upon lines OF strict lnteg-
rity and we never yet have published
false testimonial of human experience.
MANY of these letters covered numerous
sheets; some, if printed, would spread
over half page of newspaper. II we
would attempt to print one such letter. IN
every one Of the thousands of papers and
magazines we use, the cost for printing
that one letter would run into many thou
sands Of dollars.
We boil down these letters exactly as
a newspaper writer boils his news,-stick
ing sacredly to the important facts and
eliminating details about the family and
other unimportant matters. This work
of boiling down, or editing, is done
honestly, and with a full knowledge of
our responsibility, but notice the art
of the ''twister" in the way he presents
to his readers this matter of testimonials.
Distortion No. 4. This is bad one
1t reads as follows: ''The only famous
physician whose name was signed to a
testimonial was produced in Court by
Golfers and turned out to be poor old
brokendown homeopath, who is now work
ing in a printing establishment, He re-
ceived ten dollars $4,000 for writing his
testimonial"
We will wager ten thousand dollars
$50 100000 with any investigator that we
have, subject to inspection of any tar
committee, upwards Of three hundred
(300) communications from physicians,
MANY of them expressing the highest COM n
mendation of our products, but these will
NOT or ba turned over to the
publisher for his use.
Notice the statement in this charge:
"The only famous physician whose name
was signed to Postum testimonial. etc.
The truth is, this DR.. Underwood was
one of a great many physicians who have
not only written commendatory words
about the value of our foods, but every
now and then some physician writes an
article on coffee or on food, and sends it
to us with a suggestion of compensation
for his time and medical knowledge:
Previous to the time when. we employed
physicians in our own business, we oc-
casionallv employed a doctor to write
an article on coffee, always insisting that
| the article be an honest expression of his
| opinion and research.
The 'fWeeklv" hunted up this physician:
and because he seemed to be poor, and
as it says ''brokendown," had him
brought to Court to be exposed before a
| jury as the "onlv physician that had ever
endorsed Grape-Nuts." but much to the
| chagrin of the ''Weel1ly," when our attor-
news asked him if the article he wrote
| about coffee was true he replied, yes"
Statement No. reads: "The health
| officers of Mich, Maine, Penn, New
| Hamp., and other states in their official
bulletins have for years been denouncing
as preposterous and fraudulent the claims
made by the Postum Cereal Company"
| We do not recall any criticism except
from Mich, Penn, Maine and S. Dakota.
The average reader might think that
! the opinions expressed by the State Off
Gals are always correct, but that con-
| clusion is not borne out by facts.
AS an illustration: About thirteen years
ago the Dairy and Food Commission of
| Michigan for some personal reason printed
a severe criticism On us for making Pos
tum Of Barley according to his official
| chemistl at market price and selling too
high. He was shown there was never 2
| grain of barley used in Postum. His re-
| port was false and misleading. The gov
ernor dismissed him.
We believe that most of the state