Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1911-05-15
PATRONIzE THE
HOME MERCHANT
His Wares Ire Good and Often
Cheaper Than In Big Cities,
ANO BOOST EACH OTHER.
Don't Send a Customer to a Big City
Store if You Haven't an Article He
Wants-Send Him to Your Local
Rival--lt Will Pay.


The perpleXing task of convincing
people to realize the benefits of trad
ing with their local merchants. says
liudson's Magazine, is about the most
herculean task that the small towns
of the country have to contend with.
Money is just as well invested in the
small town as in the big one. as far as
getting full value is concerned, and
we must not fail to remember that
when we leave it here it is only taken
out of one of our pockets and put into
another pocket. while when we spend
It in a metropolis we never see it
again.
There it goes to put more gasoline
in the millionaire's automobile and to
buy him more luxurious cars, to build
up his city. to make it clean. to fur
Their beautify its parks and recreation
grounds and to enrich AID make more
prosperous their already prosperous
citizens and merchants. while we small
town people sit here and wonder why
we are not able to cope with cities il
mercantile projects.
Most of us have no faith in our re-
spective towns. If a thing purchased
at home is unsatisfactory in any re
spect person never hears the end of
1t; but, on the other hand. if the same
article had been purchased in big
city any amount Of excuses would be
on hand to defend it, and it would
probably never be exchanged. When
you buy thing at home and it's sat
isfactory, give 1t good word. for by
SO doing you are helping yourself. IT,.
on the other hand. the article in ques-
ton does not come up to your stand
ard Of perfection. tell the merchant
you bought it from-don't tell your
neighbors.
The community in order to enrich
itself and prosper must consider itself
one large family of which we are all
members. and as members Of this fam
lily the grocer should not misrepresent
his wares to his brother. the clerk, nor
should the clerk regard it as good
point to defer payment Of his bills to
the grocer as long as possible And.
remember. always keep the money in
the family.
This is not preaching nor advocating
socialism, for socialism does not solve
the problem that confronts us. but it
is advocating most strongly and en-
phatically the community to believe in
home trade. We cannot help others if
we are helpless ourselves. Self pres
ervation is natures first law There
fore it behooves us to stand together
and Of we are merchants instead of
telling a person that we don't believe
certain commodity can be obtained
In this town. Just because we happen
to be out of it. tell the customer that
we know who has it and name Il local
merchant. Don't send your party to
the big city. for that's where the mat
ter will end if you hesitate. and the
@ probabilities are that that much Gus
tom is lost to you forever.
1t stands TO reason that in oder to
sell reliable goods reasonably the eX-
pcnSe account must hc curtailod as
much as possible. This is done in the
small town. Rents and general eX
penses are less. and the result is that
the buyer rcaps the benefit if he is
shreWd enough to avail himself of it..
People are gradually becoming educat-
ed to the science of Skilfu buyin"
and expect more for their money now
than they ever have before. In this
they are justified to Il certain extent,
hut we should not forget the proverb,
The laborer is worthy of his hire.
"Iive and let live" is the motto for
merchants to adopt if they wish to
thrive and succeed Remember we all
live largely on each others custom.
and when we spend money with j.
Brown we expect with reason that j.
Brown should spend his money with
us whenever possible.
Here is the essence of home trade.
We would all feet offended at said
Brown if he took our money and refuS-
cd to spend his with us. But we are
all Browns if we buy out of the home
market.