Evening journal., 1911-10-20

VOTERS BESIECE
CONTEST STORES
Workers Alive to the Import
anCe Of the Premium Red
Letter Vnfn
GOOD ADVICE FROM
THE CONTEST MAN
By A. o. Johnson,
80 Union Square, New York City.

We desire voters to understand that
if you know of some large vote which
has been cast and you find the follow
jng Saturdays returns does not in
clude same, 1t is because all large
votes coming from any source are
audited before they are included. This
is a precaution we must exercise in
the interest of all and should in itself
convince you that we don't propose TO
accept anything for its face value that
we know by long experience should be
confirmed. We want to bring before
your own committee at the close a
clear accurate set of figures that will
save you endless and avoidable labor.
We can commend in the highest terms
the reports Of all merchants and 1t is
this precaution that enables us to in
telligently do so.
Today is Premium Red Letter Day;
the day when you should prevail upon
your friends to make every possible
purchase for herein lays the key to
success. 1t will be extremely inimical
to the interests of the contestant you
favor if you fail to do this.
The voting this week has been
heavy. Everybody seems to be ''on the
job" The time is now here, when you
will see the big contest become erratic.
Enormous gains will be made by one
and another.
Do You Smoke as Well as VOtel
Men are invariably users Of the
fragrant weed in some form and as
the greater number of contestants are
chiefly that of male membership, all
should make the Contest Cigar Stores
their stamping ground henceforth- As
today is Premium red letter day the
voting at these stores is brisk indeed.
There is one thing sure, if you ex-
pect to be eligible to be represented
on that committee on awards NoVem-
Der 2nd, you, every one of you VIII
have to do some tall hustling from
now on Again, it's a simple problem.
( Trade with the contest merchants and
demand the votes. They are yours with
perfect freedom, and the first import
ant step is the grocer and markets.
Then down the line to every store and
make every dime or dollar count, and
\ don't overlook the opportunity Of to-
day, Premium Red Letter, for each
dollar you expend means one thousand
votes.
n A Fatal Mistake.
Some workers in a contest are dis
posed to single out some precinct
where votes in large numbers can be
cast, and more or less depend upon
their energies concentrated at this
point to win for them. This is a fatal
position and one that has brought
many to defeat in the past. 1t isn't an
occasional gust Of water that wears
the stone, but the steady and persist
ent drop, drop drop, that does so and
the writer issues this note of warning
to any one possessed of the idea that
the route to success is the general af-
fort. Every ballot box should receive
N equal consideration, uniform effort Il
y you want to get the best results.
4 Fact Now Apparent to All.
Il is either the habit or a failing
with the contest man to continually
Y urge and counsel with voters through
the agency of these articles that whicl
is needful and necessary if success is
the object in view, and for few days
& past, he has repeatedly called voters
attention to the great importance oi
lmarshalling their forces together FOL
the Premium Red Letter Day.
~ Voters realize full well that they
must cOnducJ a most vigorous Calir
lpaign for every possible vote and q
in all probability succeed, it must b.
/ topped off with what will spell th'
lwinning majority, The Premium Rec
fLetter vote. Today is a great day o.
trade among Contest merchants. Re
lmember that there are but few day.
ileft in which to cement the victory
before many days the library will hav'
ifound its permanent abode and M
tmatter where it goes It will be be
hcause some crowd possessed the gin
tger" and pluck" to excel. 1t remains
i y % bo seen from. what source or sources
4 n his activity viii assert itself