Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1911-08-13
EMF 80" Fore-Door Touring Car, SHoo

., committing Of heightened body giving more room
in front as well seat. Body IS also se'e1" ~
wider making ample room for three zoV pOun0eI9 -
rear scat droD frame instead of former straight frame
gives lower center OF gravity and lower more I@N9
appearance Springs are longer aIso-0oln lon'
and rear-always the easiest riding it is still more
velvety in motion.
A FEW MECHANICAL CHANGES-not necessarily I'M
provements though of our engineers tnhA teS
are-are improved steering gear-better taclIeS lol
ofling and adjusting At the same time We nave emu
lated the $1,000 cars by placing spark and throttle levers
on ton of steering wheel; large steering wheel of Cir
cassian Walnut gives classy appearance and makes
thumb and finger control possible
NO CHANGE MOTOR-you will be pleased to near that
Fact is we would make the slightest change IN
that wonderful fear could never again get
quite powerful one.
NEITHER HAS THERE BEEN any change in transmits
sion control axle chassis detail save only thoSe e
tioned-the drop frame and longer springs.
EMF go" is MORE BEAUTIFUL, though, than ever
before Truth to tell have always thought there was
room for improvement in the outward appearance OF THIS
car But you remember that in order to give our
customers highest degree OF mechanical excellence
in past years had design the body severely plain
And we are proud that pocy-other makers adopted
the opposite policy, made cars that makers adopted
their looks-and either in the junk heap or On
the way there-expected soon
But NOW 1T IS DIFFERENT-we have mammoth
DIants and they are paid for We have perfect
organization Practically unlimited capital enables us
to buy better-and prices of all materials are lower
so NOW WE CAN ADD appearance to eficiency-luxur-
GUS appointments mechanical pefecton-and sell you
that much better car in the price paid
in 1911-and for $3.50 less than had to charge in
1909 and TO-
WE HAVE PROMISED from the first to improve wherever
and whenever possible and to divide with the buyer the
savings effect by superior facilities This 1912
announcement is the fulfilIment of that promise.
FOR THE PRICE HAS NOT BEEN INCREASED-the big,
luxurious fore-door model will remain at $1100 F. o. B.
factory Let those try who may, none equal this
value. They have been able to and it is part
of our plan that they ever shall.
THE BODY is BEAUTY-of the most improved
straight line" ype-perfecty straight from front
rear All levers inside door Iatches concealed large
ventatOrs dash it is just cool in front as il
Also provide doors stand ajar, so speed
of sucks out air permitting cool air to re-
place constantly. Actual thermometer tests show
front compartment be cooler than Only objec
ton to fore-door design eliminated
IN A WORD the Studebaker-E-AI-F go" will continue
be in 1912 has always been, the in the
world at less than $2500he first choice in it's class Of
all well informed buyers. Others thrive eayngs
they live because supply the full demand,
day
MADE IN FOUR MODELS for 1912 Fore-door Five-Pa5-
senger Touring Car $780, Fore-door Detachable Demi-
Tonneau, S1100; Fore-door Roadster S1O0 and Coupe
$1475. Full detailed specifications in the catalog