Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1911-02-17
4 AFEWFACTS TO BE ECONSlDERED CON-
CERNIrIG THE HISTORY OF
AND

Our prospectus leaf and subscription make plain these points,
The writer is of experience with reputation TO MAIN
The be we'll printed good and well bound
The size of the book and IFS contents are SO y that
necessary read the volume before purchasing
There is no risk: No book no pay
But please notice these other points:
The labor preparing the book cannot be carried much further
until number of advance subscriptions have comen
than the NUMBER Of advances subscriptions referred
this number in the book certainty and the soon
Ier it in the the book can be ready =
If this number does not n the work OF preparation can
go and the whole enterprise will have to egven up
Some persons may ask these questions: .,.o,
why can't the writer ahead and get the manuscript ready
why can't publisher then get out the book anyway and
Why not have lot of extra copies printed for those who wi"
We will answer these queries to your satisfaction
First will take many weeks to complete the book and as the
writer do little else the meanwhile hardly just to expect him
Ito risk his living expenses and his time.
Second the monsy would take Hte publish and sell the
need the support about all the reading people among you Un
der these publisher would want to assume the whole
other man. his bacas possible
will wait for people take the books from merchant He
and comes high publisher increase the first cost of the
book by Then again. suppose he hnds he mas
true there will still be an occasional Nevertheless quite of
money tied these 300 books and he will also have to keep
After 20 years he get his money all back and
Ih may not all coming back too slowly Nowfhe has
hand sufficient number of advance orders 1t very safe FISK TO-
much less get the subscriber than he has to make
sale through cnvng agent But suppose 1000 orders and
he may throw the the 1000 advance subscribers and cause
their books His only other out to send
his agent finds the best buyers already supplied
He will uphill job induce other people $3.50 when
advance subscribers have paid S275.
Please bear mind that there all the difference IN the world be-
book that sells almost wholly small county and book
that broadcast the than 200 counties of the American
Union In the first profit Of cents volume on 5Oo copies
In the second profit cents volume on
copies O00 the probable demand and not the
size of ii book that governs the price.
clearly explained the whole situation? Have we not
small county like Highland the only practical way to
book by the advance subscription plan? If there too
short response the undertaking will have to be given simply be
wond pay out If there too slow response the com
per will have seek other employment before long, He has already
the enterprise considerable time and expense He has
done this the strength of the received He entire
saying deeply interested in his present work and takes
pride accomplishing good result He does not believe the people
Highland wish the enterprise fail and neither does he himself
discourage the future else
Then don't wait but subscribe Ask friends and neigh
subscribe Send all the and addresses of
pie other counties who would likely be interested You don't wish
depend borrowing the book because will be of value to those
well yourself Even investment
will be able sell secondhand copy good figure when 20
o. T. MORTON, MONTEREY, VA.