Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-04-14

time he is in his early twenties. IL he
has applied himself assiduously to his
work.
Then will come his determination to
increase the business of the firm by
his own efforts, and he will go out
after an account If he succeeds he
will receive one-third of the commits
sion the agency gets. Thus. If he per-
suades the manufacturer of a face
cream to let his firm spend $4,000 In
advertising, the agency will receive at
least $1,000 commission from the pub
locations selected, and your boy will
get $3.50 of this.
He is now a full-fedged solicitor
and it will not be long until his earn
ings are large. If he shows that he
can get large business he will be put
at that work exclusively and ultt
mately will be made member of the
firm or will establish one of his own.
The possibilities Of this business are
shown somewhat by the fact that the
largest agencies handle as high as
100000 to 100000 a year, of
which their commissions are more
than one-tenth. Deduct Office ex-
penses, fees to solicitors, ETC., and You
can see what the earnings may be.
Another opportunity is likely to
come to him even before he is made a
member of the firm-he may be asked
to enter the employment of manu-
featuring or jobbing or other concern
as advertising manager or manager
of the sales department. The salary
in this position may be very large.
There are numerous sales managers
who receive as much as $4,000 a
year; for upon their efforts rests the
prosperity of the business, and the
man who handles advertising and
other publicity business Is supposed
to know where the expenditure Of a
dollar will bring back many more.
His experience as advertising agent
gives him an accurate knowledge of
how to spend money to get the best
results.
The writer is acquainted with three
young men who established them
selves as firm of publicity experts,
catering principally to the exploitation
of large business interests. They
made arrangements with as many as
5000 newspapers throughout the coun.
try SO that, upon payment of stipulat-
ed charges, they could secure stimuli
taneous publication in all of these pa
pers of whatever project they were
booming Before long they were
handling the exploitation of large
tracts of land in the south, and even
undertook successfully the direction
of vigorous campaign started by a
large state to attract settlers. This
led to their entering into a similar
arrangement with one Of the great
South American republics. Now they
are making literally loads of money.
The head of this partnership is in the
early forties and his chief partner
only about 35.
Sooner or later your boy should
have a few years experience in the
advertising department of a newspa.
per: for there he will be given the
variety of work at top speed and in
every branch of the business that is
almost essential in one who expects
to reach the top. He can get so init
mate a knowledge of people and their
wants in almost no other walk Of life.
If he wishes to remain with the news
paper or magazine, his goal will be
that of advertising manager, or bust
ness manager, which, commercially
speaking, is the most important post
on the publication.
Copyright, 1910, by the Associated Lit
erary Press.C