davidaulloa/AmericanStories huggingface dataset:
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
CHICAGO LIVE STOCK.

Chicago April 3-HOGS-Liyc hogs wcrr 5 tn
10 CENTS lower than SATURDAY. The receipts were
45O head; quality coed. Official reosipts Satur-
day Ii-Di head; shipments 3.7s3; lot over. 2 1885,
RECEIPTS las, week. 1898: s. Imcnts. SASH; est
mated tomorrow. ZOO head. Buk II TTices. 6:5a
$50: light. s.i5aisj mixed and butcher 625a6 %
heavy. 6o5a655; rough heavy 6o5a6.6O: workers. 6S5
pigs 6.35a6 So
CATTLEr-St eady TO ID CENTS lower; cstimatsd
rccspts. 900 head. Bcrses. 5.3a6s5: COWS and
hcifCrs. 27A59; Texas steers, i.J0a525 stoc41ers
and fcei.rs. 4O6a575; Western. 4s0a5-S.
SHEEP-Slow and weak; estimated rtseipts p go
head Native. 3.o0a5J0: Western. 32a5-T; year
lngs 4jOa16O; lambs 5OoaC-35; Western 52Da6 H.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
NEW YORK MONEY.

New York. April The expiration Of thc ninety
days maturity falls after July l. So tho quota
tIUn for that maturity has ADVANCED TO per cent.
and the Sky days rat. the ninety da!s'
ratc Il Last mCnfh- Business l. Te-y narrow. Gail
money. - yer ont high. rs Irr ornt; low. yrr
cent. rrncEaIs. ~ Ter cent: cl1srd. ; pr cent.
FatT=7 .. rsT for sixty DAYS: ; rT- c17lt
for nirrty days: - Tsr can't for f1lr mouths; p:
I-r c-1t frr five and siI months, and / Icr CTTlt
for the ya-.
Commercial rrgr- is unchanged at J9sayz per
cent for tie bst nanal
London disnnunts. ? 5-I6 TT cent; up 5l5 pr
rent
Paris discounts ~ per crut: unchanged.
Berlin discounts Is per ornt. off x per cnt
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
COTTON MARKET.

Quotations furnished bs ". B. Hibhs Co. mem
hers Of the New York Stock Exchange. Hibbs Build
ing.
New York. April 3-Today's cotton market was
dull, but strong Over Sunday adrices included
reports Of verJ dry weather over Northern Texas
and Oklahoma Some reports from spinning dis
tricts also regarded more favorable among
which statements Of min takings at Fall River
was notable. This statement claimed that Fan
River mills have -eceived since September i A
total II Z8eoe bales aeains. 900 for the cnrrs.
spending period last year. Receipts to-day from
plantations were again very small and exports
were liberal
influenced by expectations of dection from Wash
ington in the Standard Oil and Tobacco cases.
The activity 4 the market on Saturday was not
repeated in todsys trading. The news ticxers
were closely watched At noon and during the last
hour Ct the session for news from Washington and
the market became dun and featureies from this
cause
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
Lawsuits.

No. 55f7a. Harry Fisher vs.. VI. r. BeIkin: CIT
tioran to defendant. Attorneys Topper & Gusack.
No. $3.50 Kate NJ. Newton. administrative, vs.
Capital Traction Company: damages. $500 At
torneys. A. La Nesmyer and William Bradfeid
No, 534sl- Alfred Leigh Maurice T. Finley
Judgment Municipal Cou. so. Attorney. G. W.
Offutt-
No. $3.50 Fl. z Fowler Sterling J. Garii-
nor; ortiorai to defendant. Attorney. Chaplin
Brown.
I. May: notes. $50. Attorney, W. VI. Marrow N.
No. 534Si. Herman F. Carl vs. Metz Company
damages s652A Attorneys. l. A. Bailey and
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
The stock Of the Georgetown company
WASHINGTON STOCK MARKET.

sae>-Regular call - o'cioca aooz:
Capital Traction at In
Norfolk q Washington Steamboat 10 at n
Washington Gas, at SOL. 10 at SOL, at sUH. 5
at sos 5 at SON.
MerEcnthaler. 10 at III. 10 at III. 10 at a6lA
Gsphophone pfd., 50 at 3.
After call
Washington Gas Is & go at 10
Potomac ems. IS, s. COO at lm
CAPITAL Traction. 500 az ll2L
Washington Railway & Electric nd, 10 at 20.
Washington Gas. at sp4.
Norfolk & Washington Steamboat Is 81 90 at Ic--<.
81 .0D at lGgH. slOO st l0eia. SOO at lo2r. s. 00
1t lGglz. 5000 at ldn-.
Following are the bid and asked prices posted
ct yesterdays meeting of the Washington Stock
Exchange:
GAS BONDS,
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
DAILY COURT RECORD
Continued from Page Ten.

No. 31l. Briggs appellant Tho United States
Opinion by Hunt, Associate Judge.
The merchandise clinaware, which was ad-
vanced in value by the appraiser and was the sub
icc1 Of a REIMBURSEMENT by the general appraiser.
who sustained the entered value. further reap
prasemsnt by a board q three general APPRAISERS
resulted in the goods being advanced per cent
above the entered value. The importer protested
and appealed to the board Of general APPRAISERS.
which. after refusing to admit the record Of pro
ceeiings bcfore the rpappraisement board overI1ed
the protest
The decision Of the board is affirmed.
No ISL The United States. appellant, vs. Blu
mcfIthl & Co.
Subject Coverings specific.
Dismissed by stipulation.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04

& Woodard-TotrDcT.
minion Railroad Company. Attorneys. Aather &
McMahon-Lambert.
No. 81. Haas. Administrative. TS A r. K
Railway Co Attorneys. Mcneil McNau-
Darlington
No. "a. ycrnil1ion Baltimore and ONO
Railroad Cnmpary. Attorneys, Fulton. beckic'
Fulton & CoI-HamlltOn.
No SO Wilson vs. Chaplin -Saks Manufacturing
Company. Attorneys. Bailey, Tucker. Kenyon &
Macfariand-Ycat
No. go. Dunan Washington Gas light Com
pany Attorneys. Mcneil & McNeill-PenJ & Son.
Mckenney & FanncTy.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
Unlike Most.

From PUCK.
winis-Bumpus, is one of the oldest
men I ever saw. rs. +"
GarlisHow Sof
winfs-why, when a fellow borrovs q
quarter and doesn't pay 1t back. Bumpus
finally admits that 1t Is the quarter he
cares about. and not the. principis-ef. ths
thing.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
TREASURY STATEMENT.

At the beginning Ct business yesterday the ccnti
1ru Of the United Stairs T.eaS1ry
Working halarce in Trashy otIics. 81 7S 36 ~
In banks and IN PhiliISDine treaIry... z O3 63 y
Total haaDcn general fund 90 99 6l Il
Ortirary rrspts 29l3 sI3 70
O-iilary Disbursements Observation-Disclosures. 81 80 50
The surplus yesterday. Sl-E5l 6oSl; this month
s.. 81 G11Si: this month last fszI year s. L $3.50
IL dair this fiscal wear S6t9 5S.22, as Against \
deTclt Of SI4 ol6.9 1852 at this time last year.
debt transactions
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
Criminal Court No. I.
JUSTICE WRIGRr.

JUoIIOIs " IkIIHI =
No. Ze2 United States Samuel Smith !;
HOUSEKEEPING AID larrrry plea, guilty
No E475 United States Mary Andersen;
hOusebreaking:
No 2fs4. United s;stfs VI Isaiah Ross; hous>
breaking and lar1ny: plea, guilty; sentenced to
rorkhousc for sixty days.
No E464. Cnit1d States vs.. Samuel jefferson; ;
sane; sentenced TO wurkhousc for sixty DAYS.
No. E464. United States James Wheatley;
same: nne press
Assignment for April 4:
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04

New York Arrl 3-WHEAT-Weaker; SLOW
business No Northern spring. to arrive (. o. b..
l057s; No > red. f. o. h.. 97. No hard, (. o. h,
81. No. macaruli, T. o. b., 81; No. l Mani
tOta. I. o. H. q Exporters took nothing.
CORN STEADY fair inquiry. Steamer 5ln er-
port basis: No. .. +. .. b. 81: new No
elevator. domestic, 5ii+- Exporters took d loads
partly opening navigation.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
RauEruptcy Court.

JUSTICE .Ft'ORD.
No -. In r. ID. H. Wolppf Company rule on
assignee rCturnablr April :.
No. 7of. In re Abe Fox; discharge ordered.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
Equity Suits.

No 1TsS. In re Fritz Dietz; change Of name.
Attnrner James SalonCn.
No. S0s4 Josephine Davis vs. Philadelphia Saw
ings Fund Society, &c; substitute trustee. At
tnney II. s. Wech.
No 3rS5. Landmorc Apartment House Com
Tany vs.. Girard Trust Company ct al same. At
torney, Same
No. S0Cs6 Julia r Costor Vs. William Il. Cos
ton; divorce q mena ct thorOl Attorney. R. l.
Waring.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
REAL ESTATE TRANSFERS.

Azadia-Pa-t Of a tract: Louis p Shoemaker. exec
utnr and trustee. to Lillian Il. Schafer S.70
Villa Park-Square ia lot l; Clara A Marden
ct vir to o. 4. BauiDger. sN39.
Villa Park-Square 1913. lot 4s: Clara A. Marden
ct vr to W. A. st. John. siS.
Trinidad-one half intercst in lot g. block y;
Michael Oonlcn TO J. Leo kOl, SO.
DUlGlas-Lots u and IS; James c. Fulton ct uI- to
Robinson White, So
Sixth street northeast, between and b streets
Suuare a6 part of lot II: Mary Ellen Under
wood Emma Louise Repclh. Matilda Alicr Nc
Nantz. and Sarah L. Brooks McNantz to Henry
r. Amos SO
Pleasant Ptains-Lot 2; Anthony Denekas to Lille
Dcnekas. SO.
Reservoir yicw-Lot 10. BLOCK ! Edith Ii. Cot
walls to William A. Downing ct ux. $40.
Is & street northwest-Squnre 6i. lot s; Leon
Tobriner ct ux. to Mccarthy Hagner, $40.
Douglas-Lot IS; Samuel r. Bond ct ux- to Jarnen
O. Fountain. SO
LIB Massachusetts, Avenue soutbeaa-Square lol3. lot
p and part Of lot q; Richard NJ. Little ct uI-
to Robert B. Little. SO.
K street northwest. between Third and Fourth
s1eets-SIuare R96 part Of original lot ); So
phia Schaffer to Christmas Z.regl, SO
Twcnty-siHth street nOrthEes: between Z and L
streets-Sduare Is. sublot 3; Albert Bowling ct
TX to Hannah White. $40.
Sixteenth Street Highlands SQUARE 200. lot s.;
Holmes Central Realty Cooperation to Robert
B. Holmes SIC
washington Heights-Iots Is and g. block 4: Mario
May Fisher to Irene Brennan, $40.
Rhode Island Avenue Terrace-Squcre 4Sl3 lot q:
s1uarc i5l6 lots 5, g. Z. and s; Benjamin r.
Leighton and Irwin d. Linton trustees to II.
Z. Mander Company. Ipcorpratcd, 500.
Thirteenth street northeast, bevtscn and III
strccts-Sanare iez7, part Of lot II; Allen G
InsIeside-Lot 64 block u; Lewis E Brcuninser
ct ux, and William d. Wcsa to TX TO =. Ed
mund Pcnnsbackcr. IT,, SO trust, $500.
Washington Heishts-Part d lot .. block ); Absam
p. Far,ien to Robert Il Belt So
Inslesidc-Lot y, book Is; AVN W. Chapn ct
ux 10 Hattie X. Poyntou. SO
Holmcad Sianor-Lot 3, block q; Clam Joas Sscv-
ems ct vir to winifrod Cunningham, so.
Tennessee avenue northeast, between East Cspitn
and thirteenth streets-Sauarc lol2, lot Il:
Charles II MeriIlat- trustee, to George ID. Ian.
tel, SO. =
Tennessee avenue northeast. between East Captt6
and Thirteenth streets Square lol2 OF ii; John
Ridout Ct ux to George ID. Lanisi 80
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
WALL STREET NEWS
Market Proves an Altogether
Unimportant Affair.
GENERAL NEWS AID TO VALUES

Expectancy Regarding the Supreme
Court Decisions in Antitrust Cases
cline Again in Grain Markets Due
to Prospects for Crops.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
CURB MARKET.

Quotations furnished by W. E. Hibbs & Co.
members of the New York Stock Exchange. Hibbs
lg,,;I4
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
MISCELLANEOUS BONDS.

IF ironed with electric irons clothing will tr as
enccnany steri1izcd n builed
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
Equity Court No. I.
JrgTICE STANFORD


No. Ccn02- Dprcmus vs.. National Capital I'M
provenent Company; commission orlerrd tn Issue.
Attorneys Cuttings & ChambSTlin-Philip Walker.
No. 3Us5 In Fritz Dict; order Of pIblic1-
ton ard hearing fixed for April s. Attorney.
James Solomon.
No. 1893. ToOmey vs.. Toomcy; rule retunable
April =, Attornsys: ]. n; George and w. C.
No. &G73. Firemans Insurance Company vs..
wilctt; substitution Of trustee Ordered. Attorney.
G. c. Gertman.
fesso Of March 81 vacated Attorney. P. Il. Mar
shall.
No. 2sez: Grand Iodge, Sons Of Benjamin. rs.
Barnett: bill dismissed; aIpeGl- Attorneys, A. L.
NewmyeT-Darr. Pe9ser e. Taylor.
No. 800. Veuncule Yerneule; rule, con-
tinucd- Attorneys Carter Bruoke-J. C. Foster
In re uunary) Bridget Glddings; account con-
frmed.
Assignment for April &:
No ISL Hopkins ". Hopkins Attorneys. Ellison
Ewing
No. S5 Newman vs. Newman Attorneys. lob
rncr-Gorion & Gordon
Equity Court No. =
JUSTICE GOULD.
No 1n5. johnson VS.. johnson ct al: order Of
publication. Attorney T. T. McIahon-
No. 1884. CHM ct al. McMuray ct al !:
sale finally ratified and referred to auditor. At
tOrneys. Il. A Ford and A. G. Bentley-R. K
Perry & Son.
No. 3cOs5. Landmc-e Apartment House Company
VS.. Girard Trust Company ct al; decree subshtnt-
II.
No. Bsi. Davis Va Philadelphia Savings Fund
Company ct al. same Attorneys. same.
In re 0uDarJl Alexander Vivian; order to invest
No. 0CS6. Coston vs.. Coston; rule returnable
April II. Attorney Il. /. Waring
No. 1852 Dennis vs. Monolith Steel Company;
leare granted to intervene. Attorneys Nathaniel
and c. L. Watson ard P. z Desh-A- r Server.
Circuit Court No. 4.
JUSTICE ANDERSON.
M Thpr Gfor- How
pany: verdict for plaintiff, S,6so. Attorneys. Z. ~
Hcpswen and I. ]. Mather-Sleman & Lerci.
No. 5s& Thompson vs. Rcist; leave to file aff-
darits granted Attorneys B. S. Minr-Slcman
& Lerch.
Assignments for April 4:
No. 80. Warren Thompson Starrctt Company.
Attorneys. HopeveI & Mather-Sleman & Lerch
No. DO. Ksnns vs. Nash. Attorneys. Lambert &
Yestman-Brney woodard.
No. a5. Long "a Moore & Hill Attorneys. Rid
out-Lambcrt.
No. 20 stricsler vs. Pickford. Attorneys. Ray
& Braddoc&- Maddox d Galley.
No. S3. Bowie Pennsylvania Railroad Com
pany Attorneys. GaSkins & Beckctt-McKenney &
No. "a Cartwright " W & r. Railway Co. e.
al Attorneys. Cuttings Chamberlin, knsuur-
Darlington.
No. l75. I.nkei vs. Washington Loan and Trust
Company. Attorneys. Douglas warren-Dariington-
No. u. Harper District OF Columbia Ct al.
Attorneys, Archer & Smith-Thcmas Richardson.
Circuit Court No. 2.
JUSTICE BARNARD.
No 5zsr Theal ~ Philadelphia Baltimore and
Washington Railroad Company: juror withdrawn
and case Continued. Attorneys w II. Robson
and /. L. Hanby-Mcken & Flannery.
No. S17u United States or rel. McManrs "
Secretary Of Interior; time to rule extended
Attorney Harvey NJ Friend.
No. RsU. Donaldson District d Columbia;
on trial Attorneys Gittings & Chamberiain-E II.
Thomas and r. II. Stephens
Assignments for April q:
h n WsreEu Reachrt AttunsgA ,Bizns3>
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
REALTY AND FINANCE.

The newly Issued 5 per cent bonds of
the Norfolk and Washington Steamboat
Company sold yesterday at 1o2 S-S and
102 IL.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
NEW YORK STOCK MARKET.

Quotations furnished by W. B. Hfbhs & Co., mem
bers Of the New York Stock Exchange. HibDs Build
ing.
Call money: Open 2Ss high rs: low. 2 close, ~
SALE OF SHAlES BY HOURS.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04

The advance in Gas stock that began
last week showed another rise yesterday
at the meeting Of the Stock Exchange.
The bid for the stock rose to so SIS, while
Saturday the best offer was so Is. Main
ly odd lots came out as the result of the
advance In price. although one quotation
lot of twenty-five shares sold for so 3-S
At the close the bid was on that level,
with no stock changing hands. 1t was
quite a contrast with the situation pre-
vailnS lately, when it seemed there was
a good deal of the stock seeking market
The stock of the Georgetown company
also showed a substantial advance, which
continued the spasmodic course the
stock has pursued for some time Yes
terday the bid advanced from 10 the Sat
urday price. to a. but the asking price
remained the same at so IA.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04

Becznsc man can stand extreme cDld bett0 than
extreme heat more PERSONS killed b. amstpoke
than by freezing.
Trims weighing TO tons hsnlcd over level
tr.ck at . specd Of seventy four and onehan miles
an hour b. . giant locomotive recsntay eDneastsd
IN GamaW.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1911-04-04
BOSTON COPPER STOCKS,

quotations furnished ty W. r. Hibbs & Co rrern
bers Of the New York Stock Exchange Hibhs RuiIJ
The Glenwood post., 1911-03-18
PUBLICITY BASIS OF SUCCESS
Great Business Enterprises Dependent
on Advertising. Declares Founder
Of Big Agency.

ANY sort of publicity pays. but no
publicity has the character Of that Sc
cured through the newspaper or mag
azine." said d. NJ. Lord Of Chicago.
founder of the Lord & Thomas Ag-
ency of Chicago, in talk at San An
tonic. Tex, the other day.
There is no business l can recall
in which the evolution has been as
great as in advertising. And it has
now developed into business in
which there is the highest order of
talent.
And there Is no business that can
be successful in these days unless it
is advertised The success Of great
many business enterprises are depend
ent upon proper publicity, This Is,
believe, illustrated in recent In
stance, where a great food concern
wished to put corn flakes upon the
market, In addition to the products 1t
is now selling The proposition was
put up to the concern handling It's ad-
yertising The result was that the
advertiser told the manufacturers they
could not handle the matter, not hav-
ing the time to develop 1t as 1t should
be, and, therefore, no attempt was
made to put the new food on the mar
ket.
That merely goes to show you the
worth 'of advertising; shows how de
pendent any great concern is upon
publicity. But, as | said before, the
newspapers and magazines are supe-
rior. There have been thousands Of
successes through the use of judicious
advertising In these publications and
I do not know or cannot recall where
one has been made where the bill
board or posting or outside advertis-
ing was solely resorted to-
The Glenwood post., 1911-03-18
WATER FOR
DAIRY COWS
Important That the Three or More
Gallons Given to Animals Daily
be Warmed to About 60
DeRrses r.

1t is very important that the water
drunk by the cows giving three or
more gallons Of milk daily be warmed
to about so degrees F. Otherwise the
cows will not drink as much as they
need to keep up good milk flow 1t
does not take much ice water to chill
a thin-feshed COW through and through
on a cold winter day. especially when
she is compelled to walk some dis
tance through the snow or a cutting
wind to get to the tank or pond Ex-
periments made at the Missouri state
experimental station show that drink
ing water Is needed in proportion to
the milk yield. That Is, a COW Civ
ing six gallons Of milk a day needs
about twice as much water as COW
giving three gallons day. II the wa
The Glenwood post., 1911-03-18
Mahin Maxims.

knowledge is power If you
don't keep 1t to yourself.
Common sense helps a lot.
Horse sense makes a team.
II 10 not how much you make
for yourself, but how much you
mako Of yourself that counts.
Tho salesman and his Gus
toner are partners. Tho house
pays one and the customer pays
the other. They should work
together.
Good material and workman
ship are the foundation Of sue
cess. Sales put up the side
walls. Collections form tho
roof, without which everyone
gets soaked the first time It
storms.
White space has to have
brains in It to be worth the
price you pay.
It seems necessary that most
mon must be branded as fall
ures once or twice In their lives
simply to spur them on to real
success.
Ono 10 not safe at drawing
the usual conclusions nowadays
when II Is said Of a man that no
has been burning midnight oil
tho oil may have been In an
automobile.
The Glenwood post., 1911-03-18
WOULD LIE AWAKE ALL NIGHT
WITH ITCHING ECZEMA

Ever since | can remember | was
a terrible sufferer of eczema and
other irritating skin diseases. ! would
lie awake all night, and my suffering
was intolerable A scaly humor set
tied on my back. and being but a
child, l naturally scratched it. 1t
was burning, itching sensation, and
utterly intolerable, in fact, it was so
that l could not possibly forget about
1t. 1t did not take long before it
spread to my shoulders and arms, and
! was almost covered with a mass of
raw flesh on account of my scratching
it. was in such a condition that my
hands were tied
"A number of physicians were call
ed, but it seemed beyond their med
ical power and knowledge to cure
me. Having tried numerous treat
ments without deriving any benefit
from them. l had given myself up to
the mercy of my dreadful malady, but
I thought l would take the Cuticura
treatment as a last resort Words
cannot express my gratitude to the
one who created The Cuticura Mira
cles,' as l have named them. for now
I feel as II I never suffered from even
a pimple. My disease was routed by
Cuticura Soap and Ointment, and
shall never cease praising the wonder
full merits they contain. | will never
be without them, in fact, l can almost
dare any skin diseases to attack me
30 long as l have Cuticura Remedies
in the house. l hope that this letter
will give other sufferers an idea of
how | suffered, and also hope that
they will not pass the 'Cuticura Life
Saving Station" (Signed) C. Louis
Green, 929 Chestnut St, Philadelphia,
Pa, Aug. 80, 1910.
The Glenwood post., 1911-03-18
SHORTHORNS POSSESS MANY
EXCELLENT DAIRY QUALITIES
Kns1ish Developed MIX Producing
known
England Their Superiority.

From the very origin OF the breed
Shorthorns have had two qualities to
commend them to favorable considera,
ton. and 1t is this dual capacity Of
beef and milk production that has
made them 10 popular with farmers
and stockmen. AS beef producers
Shorthorns are Known of all men,"
but their dairy qualities, though ex.
oellent when properly developed. are
not 80 generally understood. The ear
ly history of the breed furnishes
many instances Of COWS that were
great milk producers. says the North
western Agriculturist.
Ono Of the earliest breeders to de-
velop milk production in his herd
WAS Jonas Whitaker, and. as a re-
suit. his cows were known all over
England for their excellent dairy
The Glenwood post., 1911-03-18
CHURCH SHOULD ADVERTISE
Dr.. Sickle Tolls Seminary Students
That Newspaper Publicity 10
Constantly Needed.

The best way to attract people to
the church and to make the church
popular is to use the columns of the
newspapers as an advertising medium.
declared Rev. Charles Sickle, super
intendent of the Presbyterian depart
ment of church and labor, at con-
ference at Mccormick seminary in
Chicago the other day.
The newspaper is by far the best
advertising medium for the church for
general publicity purposes" said Rev
Mr.. Sickle. at has the advantage of
appearing every day and 1t is read by
practically every man and woman in
town.
Sometimes ministers and churches
complain about the inaccuracies Of
the newspaper, but they rarely give
the reporters the slightest assistance
in getting the church story straight
The reporter is looked upon as an in
truder instead Of friend There
should at least be a courteous cooper
alton In furnishing news items of pub
lie interest.
The churches often imagine every
body In town knows where they are
located. This is not true, even in the
case where the church has been long
established. There is constant need
for publicity. The church is in exact
ly the same position as the solicitor.
1t is up to the church to get new
business for the older members move
away, and sometimes they die.
Every church of any Importance
should have an expert advertising
manager, who knows how to prepare
advertising material. 1t need not EN-
ploy such man on full time, but he
should be consulted, just as we con
suit other professional men who are
experts in their departments. Few
preachers know how to prepare mat
ter for the press or for the advertising
columns Of the newspaper.
"To conduct an effective advertising
campaign the church should set aside
an appropriation which must be used
for this purpose alone