davidaulloa/AmericanStories huggingface dataset:
The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1911-12-21
SUNDAY LID is VOTED DOWN.
Springfield, In Referendum, Decides
Against Saloon Reeuat

Springfield, lll.-By defeating all
four of the saloon ordinances sub
mitted at the city's first referendum
election Springfield voters showed
they do not desire new regulation of
dramshops Supporters Of regulation
polled their greatest number of votes
on the question Of Sunday closing OF
saloons. The opponents Of the meas.
ures displayed their greatest strength
against the ordinance which included
the licensing of the barkeepers, G,347
votes being registered in the mo"
column. Commissioner Dayidson's
daylight" saloon scheme and the
81 900 license ordinance met the same
fate as Sunday closing and tho Ii.
censing OF bartenders.
The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1911-12-21
mother and Child lnhaIe Gas.

Madison. Mrs Katherine NJ. Dag
gett. a widow, has disappeared, ieay-
ing her crippled daughter aud little
boy behind The girl, who is only
years old, has been removed to =
hospital by the Associated Charities
The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1911-12-21
Miss Barton is Better

Washlngton.--Physiclans announce
That there is no immediate danger In
the condition of Miss Clara Barton
founder of the Red Cross society. Her
great vitality may enable her to re.
cover In spite of her advanced age
they state.
The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1911-12-21
Gives Wife 100000 Pearls.

New York.-The costliest Christmas
present this year has been completed
by New York jewelers. for Judge FL.
bert II Gary as gift 10 his wife.
1t is necklace Of 100 perfect pearls
and is said to be worth not less than
$500, 900.
The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1911-12-21
PerclVaI Pollard. Author Die

Baltimore, Md.--Percival Pollard,
the well-known author and critic. died
at John Hopkins hospital from the ef.
fects OF an operation which he under.
went two weeks ago.
The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1911-12-21
0. KS ON FULL CREW ACT
United States Supreme Court Decides
That Indiana Law Is
Constitutional.

Washington Dec. 19-The consti-
tutionality of the full crew. act of
Indiana. regulating the size of crews
on freight, passenger and mail trains,
was upheld by the Supreme court.
The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1911-12-21
Woman SLAYER by Error

Lead, s. D.--Because he was mis-.
taken Tor burglar when he went to
ask concerning his rent, G. j. Herbert.
a wealthy property owner, is dead at
his home here as the result OF a
wound from revolver in the hands
OF Mrs Amy Berry.
The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1911-12-21
Marnuetfc Ferry Sauah

Milwaakee.--The big Pere Mar.
Quette car ferry. the greatest vesse.
Of it's type. worth about 5000 900
which went ashore on North Point.
Las b. en- released, leaking badly.
The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1911-12-21
Geo. Il. Francis Resigns

Nadison.-George H. Francis, for
ten years secretary of the state tax
commission, has resigned to so to his
farm In New Jersey. There are sew
eral candidates for the position.
The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1911-12-21
Wealthy Lumberman Dead,

Marnette.-W f. Daggett, aged
61, dropped dead in a logging camp
at Bundy. In the logging business he
had accumulated fortune of
100000.
The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1911-12-21
Woman Attempts Suicide in j

Woman Attempts Suicide in Jail.
Fond du Lac.-Mrs. Wilhelmina
Pawling, facing sentence on q grand
larceny charge, made two unsuccess-
full attempts to commit suicide In
Jail here, by hanging
The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1911-12-21
Prominent G. A. r. Man Dead

henosha Frederick w. Bohle.
aged rs, one of the best known
Grand army men in this section, died
suddenly at his home here.
The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1911-12-21

Washington. - Secretary OF the
Navy Meyer announced he viii rec.
ommend 10 congress that parts OF the
wrecked battleship Maine be given 10
the various states or cities.
The Manitowoc pilot. [volume] (Manitowoc, Wis.) 1859-1932, 1911-12-21
Actor Hackctt is Welded

Milwaukee, Wis James x. Hackett.
one Of the leading actors Of the coun.
try, was married in this city TO Miss
Beatrice NJ. Beckley. resident OF
London, England.
The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1911-03-31
KEEPING POULTRY
LICE In cHEEK
Gust Haf1S ShuHit aR pfuXidHt
and HaHSGs SlrTEL

ELrs Hlzy 1e s6und an ffiss 1ssIis-s g-
fbwts az all ss-zssnsss 0f rliss Near- rlieT
multiply veEr rzuiiily in warm WeaEii-
&c. and Il - then thar Utiss grEszresr
harm la wruUsnr.
Fnnrea arr seEesui inset ssiteznies 1r
p1ulfrT-liEs. mites and ffs.aE r. -
.lle rEst hen mifs which "a worse rfHuu
al tins others cnInbinfsk This IuiuurH
eFn4rnrH lnrre1ses az a naEnar.1aiiiit
enre when messun-t arr nBr ulsen tB
8eep n In ctierx. aud u-sKs Will nur
6aT 1Dr csIirhzens <ruW WtlssI ffleir l!ft.-
eio0d b being sucizC-I by TINS pest
Dust - n1raI tn aiinBsr all inssssA
ezpe=anIly tfls. safr1 BasIIa.sE 0ne4 The
Rnwis sliouid y1efef5raa Ne 1rDViIIt.ti
with d1Izr b&Tli at all times az tins
n the mssll0sI lnurea has given ttIezn
~f keeping at 1EV zftHsr Insec. ssse-
snaezl DrT anlf fnslE llIiresfzE=i earth
~ any Eind- aisol gzsall ashesE n,um
wnirh tils csnlieFs have hs.zsI siffesI-
mar Ne used f0F riis. dnsu hath W0asi
1Nnss slzDuid uEyer ne= Isest. aH tins
aGlali IN tslesn - likely "a lnfurH ri1s
fawtA-
a rhGFousn drEacninE. OF TIM asHitr--
AnzsG with kaEnseae emulsion ru Ntic.i
q htrls crzIte czrf5aiic 1ttet hAa us=n
4ldesl wtll Drure vary effiseEuHl IE:1inzr
ena zea miles n dbns esexy veeAE
0rr4inary melted lard IN ssnad IN dfs-
usruFfnz. ..zss Gn rtlss 11alIesl az INVITA-
and cnleks. bur slinnld MT Iiss used rOa
&urlF
Whea sefrfnE hans t. - neNsr EIf.
ixlnGnia ia auuiY aur Srnass IN rfhsiI
enaiss. bur rsiET maF BE- dusEest with
eBzns suaat insect nuSvdez WtiIss riia
nesla RsE IN dlEsEesi with naySzinrnsl
x1nR aE sulphur A15 saaM aa a atfffnz
Aum e1nss or iils nest sllDuid na burn.
~ aRr and frzsfI nssr material 41u.
Dliea- Ar all ssaElns aE rils YeaEs Il Il
q EDnst pian 10 1urnl out AL nesEs eserT
Eeur or tEa Vss=slA
The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1911-03-31
I 'IiIiiaIEIY HINTS
FOR FARMERS
lndiau Hunuer 1lIcEz


Trsn rudinn RuunsE TfwEs zre -e<T
uunar md q1Ii-zfF- r-lisssI- 1esnE 1szEfT-
mi z1n ar ezEnr or TEN w1es.s N lE1z
II h4rrnsl szrfT Eud -esI czresI fbT-
gnzr viii Iav N ttes sniI ami zzlis
rpu2 LAYERS Until dre o. HU EearzE Gf
Nrn kzz.f viii IET Es wei a. GzT- e.zic.s=
nu zHzz- and thEze - uuEn iessH iEiiolr
n raru< mr. tfzz-u- TE7eT 1ra INT ssItl-
nrrx ID dfsszse and m ugr 1Nre Iire
w uttesz. when - mite an itezu IN
DpustrT rntzfnE
Infiau Runner di1ca1s ErHs 10 -f1ssifEcE
&uzlv wnzr- tn LezuDTr-s nv III-u1zz
efs chfrrezrE lie lMr-H unre wfute
eUz arp ehzr-rrExfsrtr- OF the 1Tesst N
fnn wnfts e=.-s arr N rtIe EeZ1OTuz
Gr~sz e==s IrE ce<rufn uTnaf 0f I'M
rur1fT. H0ifs Enru AMI wfnte sFr11n
arr everlasting InTezz II wtifes ee-S
and arr Ern1r nancy mzEeRs- E1leE
arr xrrar LAYERS anR Eu1Ii esrEEzE
wnirh - a very de@trnnie tr-Eif. EI1sT
xzr - nErrdzsf Is are a. SesIfHzntle-
and EET ti1esr grurTTfI En1 b. rr1tIT- I'd
kT 1eSnrEs c1Id vxsariez WlfesI tt1Esr
arr pruusxfv tezf and czrzsf 10E ttET
vii bsz1n 10 lay 1r the El-s Gf rDur
mgnr11s and VII IaT continuously
THuar. e<=s Gre 5nH mr. csIiInzrw uIzr
prEes aulf VIII s.sI for ; To ) cs1rs
nnurr urr ffnrr1 tf1zu ass1si s==z-EEm
and Ranea
The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1911-03-31

We ke=9 SIX 1ezrT nzrrs To d0u a1Er
Nu wnKE-s-T0 rtIrss1grss ueauz
An uf tzese mars arr Iresf 10 tfIe 1est,
mzlIIon We czn ind neaE home. ami
we uzuaiiy Esz r7Eo or three c0iGH n
Tezr. writes n Sew York fnrrus- IN
fne American Al-r1riIItur1sr- All OF rtis
Uzrzs 4re 1Tzd and woTiss-f EliaETr- rt1e
mms until fDziInE time. EtIEI these
E1Mf have c1ifs nessf all8ur rezE dzTst
Hzc Then ttlzT mzT be=1u wOrz
aEzin- only with 4 IItrie JEsGEE ff.szt
and czre- Atrer tina c1it ID weane=f
Ne en- 1s Eruwu airnnzE Es c.Iszpivr az
q calf and Ef weiI ffst Er r-v1 rears
aid should weigh frum. L-ksB rU L-.19
pQuznis and can BsE1H TO uEE ms waT
hy wurzIuE
The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1911-03-31
Poultry Nass=

Their Ere mHuv ueE tiIssrff-ss On hByF
% make the h-n IET unhtEbiFs. uur
herz ~ the ss@r-E In a few ynrrisz
Eeed her well hDuse her comfortably
and Eeep her free frnm IIfs=-
The IAr-E prusftIEinE hen - rt1s IT,
Enit on uur-asinl- csIu. aulK esg0rr IunH
1ae 1GE-, 0f her 0vvnEK-
F0u emit e-pecr ln1itfs rrom ttIEs
nens uuIezs you fe-=I Jflesn r1istrr and
give <Dasf ezreE -seHeszilrz
The hen rilar Is cnnfiusst IN a dhIuu
npalse or musr srunI9 On n daInU ibsr
wflI never ny prDntnhiv
TIE cticEeslz neszf plenty OF sslzrTl
rr-r or <rzres. IfTs wtlAr Ee=HE tt1eir
oeeFh in commission
The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1911-03-31

@ez czEsss. 1aEissz -r1EIrl -trlsa s.zE-tzzzrl
rzzEss - M -HsislrI.si sEnuil Ess-rls... sIszl
1n-EEasa m ssszT-s-EslE mn rr'sn- n
ZEnEs- lIzsrT = LE11-lIEIssa ~
--Hs azsReE-r .enEr rz- zsxr IN ~ ii1rEs.
1EeZ
Ezs EEns Ilr--- &C -1s szssEzlEz sEHszzI-z
81 saEr--z.1 sEElII szsr n 1zs-ir aEsss s-.,s--
II &c -uur- I'M - .sssEEuglI1Ilz NJ szuEr-
aesal9 zrrz VIII -77sI1 4 m I;-IlzI "a Iul1lns
unnrE 90 mix N wr1cs-- e. 1-EInlssi.
rEEis=zEIlsuEIL-r1 1E sElErxzaIrziE 1zzE 1lsssz-
- lz ziaaul1f el-sEnr. 4 q -,.lIsr
1E-zE- I'M II,.. .Er--z rz l-aiII
II 7uaezs Irszz1 lIr1HInesa -r-zEr a. suuarr
-r1B Essl - 'iirEltr1I.z I1laEl- rzu-
-11fzzEE.suc'-izs Ir -1lzs lEErrEE- TEliE -
-s1aGzz1 ear- sac-z- iakia-sz- .li1rEuE --zrr.=~-
LHr-zE &C m EE1etE IN -ra--zazzE IN
c-zE=sll-1F -I---EIssl. lrl.sssz-.sa-
- -rT=s 11E.sI -1a-liafs s.fsaizlIrEsEz sIHlIrrr-
-sr fIissnr asayT9z e. rIrl11 l.ssI.l..
Ec zH 1E-sE- 1El--s.s -ilEa 11uI ~ aszAsiE
- azEzgss n q lIasis.ssHEs.sr- M slr1.ss
-llG IN lnEIr EEE1- ssEz .ae1z WIFI surrI.ss,
r17Hzzr-1.ssE 1T .lsasE-- l1iIEE.zas-zss
11ss daGGszS my - aaizasE ~ D. lrs.sA
szzss.3 .zilifS- lu,az,slauuri,v s,Enui l,rIrl..s
as-E 1ruWzzss 81 rsss isiskEs r-lzzr. "A rtzas
The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1911-03-31

a zaEesFE -H 'sssr's- i2usEzz.zI ,sg. ,szz,lzT-
zr- z11szznaaL - - E1las- arnnu EEE.
s1-1-=st Ez-- a1aEpsslL 1Ezzs E111 a.
--.-s.I lEzLIsIElE11lggz rnesLii llsIss l-r,.rr
sl--Essz N 1r-rnL-rc 81 sneEr- z Irz=-
asE-Es-- mr. 1zEc a daN- cnas.r 1l1lSls.l
LEMrC E1A1 sa-H- 11tc InzsE uzTf1r IA.
l1IC Ell1 lullssl .zEIiIrEIlI Nm
.91E ~ Zz4zzs o. ruu-uI1L lual- EEaH a1.Yr
EEraeE 10 -zis iEsl.E1u-.s llis..ssuuE
q -zGE 1E "a ssGzzsEElIE1- -ylzzzzEz-- n
IL
The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1911-03-31

Nas -4szI,-- zuzz =aaz- =sa=zE II nr
- u.


4sr--.zz -
TloiI1HE uzz rnEsz mrs. 5saEr.rss z-5
uInesr1im al EIEs1r-z1 - 10
naiaz- EI1srzz U-=s us lz-sL Ez1 -zE
-uIHsE - -1aIlazE E& z= - q
uEuInzu ruu-s= @ uzr - z.-
,,unrfizl- NJ. 1I1s- zzsaoa-- ~ sss.ssz-lz-l-I
me 'inlzsErrI,E1Jm e ~ lzsE - n r.
TltEs rrninE .auI-IL-l.s l1Az asazzs.zsE 7-EE-zs
isE- INV -uEIzits-1 .ll.ss7--l11-..z1r azrpsz-asi-
.I1II Z iss..su.s. llEis- llass s.Iz1-ssE- q .l-
lIi1 Id l.HiE8s zszE- aiLza1. q aa5szz u--es
lsEEHEr- Tiilss I-nlEn--I 1zs.sa.sz-li.- zlik ~
luEIaHia1u- zllT-Hsl.a~ lsILZ E--l-zzz - r1l-
In mn issEr ,zzm llzislE a =aals- 60
81. WIN -aa.s sz-lIsssu1lH- 4 -usEl1r-z
r1zsisr Asw ihuusr-- r1lEzzzz 11uz=- af
1n1aEzn u,s- Tu1ssnrs.-z aV 11izr1znzz n
lErulussIn ulziaasza- wap aE=zE Zlrz
laNrn-s- 1firH. .aIrIss- -1aslu i1nz y znlaE-lz-
dtuR.ss iaEI.-r l,sE- 11-IE -n1aE
uiBnn ua1EzE 81 M EE ZE-
sfiuuiir q asrr- a1 ulnn-zir - 1-zs Ez
al- uznsiiiizssT ann EEr zEe s-EEs q
lsU si11-rV Maaaa q rz1HIiesl---s.lalsss-.a
slsnusn uuE = Hsw EE-zizE - E1aiE z.
VIII .1i,n- Ii-.ssErirr IN IN. -s-1.sz1sl1 lf
sm u.sEr--zInss1ar --,n1- z-zT- -rsz 7fr---l ~
FEEessRsE fr-ls INIilils.sFE ---IH zrszlssE zlzll
ma sEz-Iif-zs=E- E-IEzlir-rL nEaszz - Rrl1
.iIus Ms e,ss1u-lI1IsszI-- rassl.sr- sz1il --Es
1.aus 2 ussEr-- 7rzsalTTT rI.ss ~ HlaEsE1-
ma .--Erusm 20 III rEsz- -arz aQas anr-
NJ me ssFIIuiEII- 1gs-E- a erEzzzr- uE q
rTaiinI u.fsv EnbszEE u'ss=Ezs "a n Elz-.es
inzErTEzEsEzz- ann rrN1 1uL n - L.
..rIEE-- -..l1r- n iDss-s ma izI-1ss.rs - -
mrr miuu 1E1IssEz -.-zH ssIl1zllr---- 7EIsE-.E
EE1i.iE Er 7uzasE lIEzr = E--lz 49, -lIZ
n uuu,fn-ziiEIBlf4 M Fl2Essz III EseE-
M Hssss-IlnIssi N airzz-z. n - ~
ETaEef,- al-zl- aEIsEs azssi---g saa4c1 zsiu
YrgniILz1
EflIszr f.lsz E-1asL 81 ~ --r1 ZrEII-s
-uzu,szs 1z rrrH rlil1tr 1.nEEsr--=mzzs q
--,1r1- s,--.sr r,rriss.s. mr. s.zr 1---sE 81.
n nIrssgr ~ ssss..zsEusss ~ 7Es-z- sEesZ -
ttse-finss m1zE sszr--z--,zs4 H. -Zz a
,.r.nI7rsr-~ 1iEE lnsIzss - 5az--l1szl..E salzes
urHar--l u1I1Es 81 lEEzT N 4llzsz< ~
snzs ssrHEs mun uzEiE a lzEsE 114 11r
.,an1us q lsiazs -aizr M rzz1EEsE - -
n1urezs -1I-E uzT- as=-lz4 -11asIzA4 ~
rfts4 rrlflEr muIzIEs-- EzzE z--1 y -118 80
zrvr ruf s-znaEr TIsr In Ezl1l1 NJ n
anifsNptE 1Eur-zrla.zl-Hl-- -..-11czEs EsnzEz-4
zazziaE
The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1911-03-31

- 8-I-l-. -lssz--rs. --z1--- ~ ~ --r1,II
r-sF -z--- ---i-asssss aIzE--usz- 8 -1l1n.--.
I.lE- Eaarzz1r q - -.
a-7sziIE- 7ar7 1-1r--r- rr-rrzssn Ei-udr
-zss asaz-1i-- -F--1fr-t ~ IN -r1---E-s Il
81 Teasz -znsNr- anRH &C ~ ru.-s-.Ezr-.
- Il -1fss s.zrzzr-11-- .. -.
- ssz11i - ssz-1 T'i-1-1- - ss's-'- 'llIIsl
. ID zzzulI ~ s.sar-.szEzrI---- -
L. 11sEIs-s, -ra1E- l1resssIl1Iss O.
t-.as- III -z=.zs.a azE- .-r-r.z=- zr1II. ..1--zs
- EuusE- izz-rIiI. IN z-r7 El-.I1I -71ss..ssz
lrui -Ez-.sz ~ - -az---z- rizzEz- szlE-.
IzEz-IE.E- a-.sFEsrrr. Ir.--a- zE-gE ~ nsr-tas'
g - 7I--1sE-uf. sszzz=ss. -ilE--z1l1IHr
1asszIr -Ess mira. IuIaag-E1r- lEZz E-zsI-z ID.
zE # rzaIr ~ sz-rasss l-lE-z---T-- 1z-
- 81 esz- 7p-rs1 -i-sz e-s-=z.s L.--r-
Eaa 1-u- uu1 EllaEr In. - n
1EEUU-za 1lr---zL-T -Ilr--Esz IN sssEI- .rIs-
tsr-s ..lI-rz- N -z-Hszrl ---z --1z. szz-----
-
EE zLI11 B--Ezz - 81 sEEE-1z--
~ H1Ur- slE -zsazEEIEIIIr r-7lzE II ---TI--
-xrE EluE lzaaE1E.1lII1ztsz If sa1E- Ezz1 m.
I----az azsuss-- rETu srzzE I'M -.-sEz
zzr1z r-t--zszsE. iEs-1-.- --r-zz--z --zr u
= -.
=
-
-
-
The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1911-03-31

Eaz rzEEcT-sErs= arssEs us'suez-n Hnz1
lza-- IN 1e.zEIssE rusiI-I ID -zrrIs l=z -EzI
11AazzlnGz--1ls 81 ciizEIllE. ll.z-1'
1rnza1crzU-1s m --a.xnEn An z1l1- ,Illi
lauueE n rllsra.z Elt s.n.esesszsusI sslsszl,
rEr1 E1Gz nzzul.- arE lLr1rss uusss.ss N
1r--E- an rzEr E1E 1mKns n = .znz-lEl
aRga I-a-1L IE..s.-r1v- ouswne.l.
The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1911-03-31

Esr -111FsIt-=z ..ll.==s. ~. s.s--sss 7zzzr.u
-ur- 1zG- -rsz1Il 1zic "a ,.-uEExE ID. 1I-raa.a.,
E1 ~ sEz-1r euuruE an slluE- -A11x
11z- q c1HrlI &C saIErr z1idlr- N wz1-zs.
a --Arr-- Er a. 1szzu1SAEIzrre Ir agElzHn 1zzMi
1ee4. -1zsIsfN1si EIEE'rrr Wlrlr. isIznsuss %.
sz-r- ~ ulsHss EnEl 4llh ssznEI-1- IlItnEl.
-uur % rnii IUE- tr1rz dnzEE-t1us OK
-Al-Es n lIIIL11- ~ --E els.E ZEE -.
1lzlaaE 2 Is.sirs.sl.
The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1911-03-31

- Esssii 1I-.1aE -z1IIsi
lzzr-r-.IzzEE q . -rz-1EE 1-lzzzIl1E -IaIIrzl.lEz
nfnlrx-.. iz1zE, Esls lII1lrE-- -1E1Bssss lnEE
n I.ssEH-- -rr.-i1iIaiE z;za'lzEz a. sHszEs q
iIsaEIEr.rs q Z M EEsalz u llz Al EEsE-
lEElEE q = u1lEx lIIli llzE
amE In ,assEIulEznE EzIz % zzzzI II
L1IulIzlns1fllls IEEs.-. 1ln.zanI -.aE -1-lzHrnl
III - aaEi HI IN q llI1Ia.ns q
s1-1zz l1-1r- zaMr lEalz-zrz III l-uizIrEt
szlznl1E zzrzmzE. zznzzlIzz- n ElrsEl
r@nnl
The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1911-03-31

Hsnnsp GlfiIefssf wttii nDar rnE 1nuMid
~ keuE suuAEnrE nuEa tia ii1lanre ar
Asa doelt AMI hara esezn. dTTT qnErteEzl
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The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1911-03-31

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The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1911-03-31

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The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1911-03-31

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The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1911-03-31

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The Glenwood post., 1911-09-16
ADVERTISING THE
SMALL BUSINESS
By GEORGE 8. sANrA.

The possibilities in general advertis-
Ing on small amount of money are
but little understood today and too
often overlooked by those who should
avail themselves of 1t. Many small re-
tailers or retail establishments are
among the aggressive advertisers in
their communities. but, in general. the
manufacturing concern Of small pro-
portions looks on advertising as some
thing to be handled only In lump sums
of tens or hundreds of thousands of
dollars.
Nothing could be greater mistake.
Indeed. today the advertising Of an
article is part and parcel Of its pro-
duction and the manufacturer has not
done his duty who has not provided.
by an effective selling plan. an outlet
for his goods. And this is true Of the
small as well as the large producer.
To the small concern, however, the
periodicals of very wide, general cir
through them is indirect and often un-
satisfactory. Certainly they do print
beautiful advertisements. frequently in
several colors, but the beauty of the
advertisement is hardly sufficient COM
pensation to the advertiser II 1t leaves
him substantially out of pocket. Un.
less he is widely represented among
the retailers or has special plan for
taking advantage Of his advertisement
In some unusual way, the small adver-
tiser is quite likely to be compelled to
take his returns in the satisfaction Of
having run a beautiful advertisement,
II he resorts to the big weekly or
monthly magazine.
On the other hand, the newspaper
offers to the manufacturer a medium
direct and economical He can adver-
tise to the very people whom he is in
position to reach with his sales force.
He should not expect spasmodic uses
Of space to do all the work but he
must advertise consistently and intel
ligently, and If he follows up his news
paper advertising with close co-opera-
tion from the sales department results
will surprise him and firm hold will
be gained upon the territory in which
the advertising is done.
But the main thing is to ADVER-
T1SE, and If not successful at first
keep on Just as persistently as one
strives to perfect manufactured pro-
duct in which flaws are detected.
The Glenwood post., 1911-09-16
BEST KIND OF INVESTMENT
Good Business, Backed by Advertising,
soundsr and More Profitable
Than Wall Street.

A prominent manufacturer with su-
preme confidence in the power of ad-
vertising told friend of his from the
financial district that he was going to
invest 100000 during the year in ad-
vertising in a new product.
What do you expect to get from
TT" asked the friend.
well, II put my money In Wall
street would get about four per cent.
SO will be satisfied II get that much
or little more"
At the end of the year the manu-
facturer figured that his advertising
brought him $4,000 in prof,ts-1e per
cent on his investment.
Well" said the financial friend
sarcastically, are you satisf1ed!"
"Of course" was the answer. II
have l6 per cent on my money. That
10 12 per cent better than Wall
street"
Yes" almost shouted the friend.
but Wall street would have returned
your original 800. 1000, too. You have
lost your money; you are $4,000 out. "
Not by any means" answered the
manufacturer "I still have my money
1t Is represented by my trademark.
Do you think would sell for 100000
a trademark that will bring me $16,-
900 year?"
The proof of the pudding is the eat
ing. There are trademarks today
rated as worth millions Of dollars
the trademark itself. mind you-and
all that money represents purely
money invested in advertising
Mahin Messenger" Chicago.