The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1911-06-05
PATRONIzE The
HOME MERCHANT
His Wares Are Good and Often
Cheaper Than In Big Cities.
ANO BOOST EACH OTHER

Don't Send a Customer TO a Big City
Store IL You Haven't an Article He
Wants--Send Him TO Your Local
Rival-lt viii Pay.
The perplexing task OF convincing
people to realize the benefits of trad
ing with their local merchants, says
Hudson's Magazine, Is about the most
herculean task that the small towns
of the country have to contend with.
Money Is just a. well invested In the
small town as In the big one, as far as
getting full value Is concerned, and
we must not fail to remember that
when we leave II here It is only taken
out Of one of our pockets and put into
another pocket, while when we spend
1t in a metropolis we never see II
again.
There It goes to put more gasoline
n the milllonaires automobile and to
buy him more luxurious cars, to build
up his city. to make It clean, to fur
ther beautify It's parks and recreation
grounds and to enrich and make more
prosperous their already prosperous
citizens and merchants, while we small
town people sit here and wonder why
we are not able TO cope with cities in
mercantile projects.
Most Of us have no faith in our re-
spectlye towns. If thing purchased
at home is unsatisfactory in any re.
spect a person never hears the end Of
It; but. on the other hand. IL the Same
article had been purchased In a big
city any amount Of excuses would be
on hand to defend il. and It would
probably never be exchanged. When
you buy a thing at home and It's sat
isfactory, give II good word, for by
so doing you are helping yourself. IT.,
on the other hand, the article IN ques-
ton does not come up 10 your stand
ard Of perfection, tell the merchant
you bought It from-don't tell your
neighbors.
The community in order 10 enrich
itself and prosper must consider itself
one large family Of which we are all
members. and as members Of this fam
lily the grocer should not misrepresent
his wares to his brother, the clerk, nor
should the clerk regard it as good
point to defer payment Of his bills to
the grocer as long as possible. And,
remember, always keep the money in
the family.
This is NOT preaching nor advocating
socialism, for socialism does not solve
the problem that confronts US, but II
is advocating most strongly and EN-
phatically the community to believe In
home trade. We cannot help others II
we are helpless ourselves. 'Self pres.
ervation is natures first law" There
fore it behooyes us to stand together
and Qf we are merchants) instead OF
telling q person that We don't believe
certain commodity can be obtained
I'm this town. just because we happen
to be out Of it, tell the customer that
we know who has 1t and name a local
merchant. Don't send your party tC
the big city. for that's where Hie mat
ter will end If you hesitate, and the
probabilities are that that much Gus
tom is lost to you forever.
II stands to reason that in order to
sell reliable goods reasonably the ex-
pense account must be curtailed as
much as possible. This is done In the
small town. Rents and general ex-
penses are less, and the result is that
the buyer reaps the benefit II he is
shrewd enough TO avail himself of it,
People are gradually becoming educat'
cd to the science of skillful buying
and expect more for their money now
than they ever have before. In this
they are justified to a certain extent
but we should not forget the proverb
"The laborer Is worthy of his hire IT
Live and let live" is the motto for
merchants to adopt II they wish tC
thrive and succeed. Remember we al
live largely on each others custom
and when we spend money with j
; Brown we expect with reason that j
Brown should spend his money with
us whenever possible.
Here is the essence of home trade
We would all feel offended at said
Brown if he took our money and refus
ed to spend his with us But we are
all Browns If we buy out of the home