The Elbert County tribune., 1911-08-25

ASs hp oWu pIouuctB mas not the best OF the
bargain He Is very likely to have II his farm is
located near any good-sized town or city and II
ne is engaged la diversified farming or trucking
VI course the man who is farming a big scale
and devoting himself to specially, be 1t fruit or
celery or nuts or grain will not haul his produce
to town by the wagonload and dispose of It at
first hand to the hungry housewives All the
same 1t is ten chances one that he is following
the same basic principles that are the wise ones
for the farmer desirous OF selling to the be ST ad
vantage the varied products OF small farm.
All the shrewdest engaged in farming
be they operating on large small scale
have learned In recent years that 1t means added
wealth and reduced worries IL they can adopt the
principle of selling directly as possible to the
ultimate consumer. Obviously OF course they
cut out the mddleman's profit and better yet
they are enabled to eliminate many of the losses
In perishable products which have caused SO
much controversy between commission mer-
chants and farmers. Finally, by marketing di-
rect the tiller of the soil establish reputa.
tion for the quality of his products and this is
most important asset for the man who expects
TO continue in the same vocation year after year
Indeed. building the foundation OF quality and
prompt delivery he may build up circle of
patrons OF his own that will render him inde
pendent of everything because they will stand
ready year after year to take the entire product
of his farm and take it, too at prices higher than
rule for the regular OF similar produce in the
open market.
As the advantages of such plans of direct deal
Ing have been Drought nome to the farmers they
have been gradually perfectng their facilities for
making the short cut from the farm to the city
dinner table. The farmer who is specialist in
fruit vegetable raising any other line is
likely to have his sales agent who goes to
the city with each consignment OF produce and
personally superintends its disposition, If he
is not operating big enough scale to do this
single handed he is likely to Join forces with sew
eral of his neighbors engage representative
who Will handle their pooled products TO the best
possible advantage. In any event the quantity OF
produce be handled nsures to the shipper thus
situated the best of freight express service II.
indeed he has not adopted the particularly up-to-
date method of transporting his farm products
by means of motor trucks.
The small farmer truck gardener operating
small scale cannot Of course AFFORD the lux
ury OF sales agent, but on the other hand he Is
longer content, II he be wide awake. to divide
profits with the commission merchant who In
ssts clinging to old ideas. So the small farm
er, II he belong to rapidly growing class. makes
It a practice to journey to the city two or three
times week and to dispose Of his products IN
the open-air marts which are now feature OF al
most all OF our large cities. His canvas
erred wagon is made to bis sales counter
and he thus has no expense.
In many instances II the farmer trucker be
too busiy engaged upon his farm to spare time