The Sentinel=record., 1911-06-21

an happy however to state to-
light that the sky of prosperity has
low assumed a brighter hue that bids
air tc become permanent.
General Fund.
Taking in consideration tbe nav
ment during the current year of S64. :
% OF the expense of the previous
year, the balance on hand in the
general fund is slightly in excess of
-ast year. This is most gratifying in
view OF the fact Of the heavy expen-
ditures incurred during the past year,
ana also demonstrates the regularity
and promptitude with winch our mem
bers respond to the call of the COL
| ector.
Advertising Fund.
In view of the splendid results Of
talned last year from the advertising
campaign, your executive committee
decided to broaden the field of endeav-
or, With this end in view, your pres
ldent and secretary attended meet
ing OF railroad officials and others
held in Saint Louis, at which con-
terence the railroads agreed to sub
scribe s1.25 for every dollar raised
by Hot Springs for advertising pur-
poses. How generously our citizens
responded to the call for funds is e!o-
quently shown in the report just read.
That this money was intelligently
and judiciously used is demonstrated
by the reports of the Department OF
the Interior, the hotels, rooming-
houses, boarding houses and bath
houses, which show 4 marked increase
of visitors over preceding years. No
tice has just been received from the
Rock Island railroad to the effect that
the summer advertising campaign has
been started in the leading dailies of
the South, and this coupled with the
introduction of the special rates will
insure a record breaking summer
business. In addition to the money
expended In newspaper advertising,
the Iron Mountain railroad has dis
.ributed 10000 handsome booklets at
cost of $4,000, which were conceded
to be. the most artistic that have ap-
9eared to date. ~
We have distributed thousands OF
Uncle Sam" booklets in the past
year. The field of distribution not
being confined to this country, Cam
ada, South America, Europe and Chi
ma also being the recipients.
A large number are mailed daily
from the Business Mems League by
visitors, one of which sent out fifty
two in a single day, while five or six
per individual is the average number
mailed; whist every incoming mail
brings a number of inquiries from all
parts of the country which are
promptly answered, a copy of the
booklet accompanying all replies.
Baseball Clubs
The following baseball clubs have
selected Hot Springs as their training
headquarters. Pittsburg, Cincinnati,
st. Louis and Brooklyn. With the
completion Of the new park now un-
der construction, an increased num-
Der is anticipated. A farewell ban
quet was rendered the players and
press correspondents prior to their
departure from the city; at which
they expressed their hearty apprecia-
ion Of the treatment accorded them
during their stay and assurance OF
their return next season.
The wide spread publicity given to
baseball matters insures field OIL
advertising that is far reaching, ana
the value of which in incalcuabie.
Golf and Country Club.
The Golf and Country Club is in
very flourishing condition. The Inks
are pronounced by experts to rank
with the foremost in the country.
When played over little more ana
rounded into shape they will be sec
ond to none.
An invitation was extended 70 MI
Iohn n. Rockefeller BY the masof'
business Mems League and Clefgy
men Of Hot Springs to drive OIL the
first ball at the formal spring open
ina. which he regretfully declined
However owing to the fact that tne
Associated Press reported the me-,
dent we received much Vaiua0'o
pratious advertising. :.
The golf links as an attraction =
nrovine an asset of the first magnl
tide not only as being the Mecca io'
Golf enthusiasts. but for the wlae
range Of publicity given It Dy 'hs
golf journals.
Feeera Aid.
I For several years past our sl'lzei''
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