The Mitchell capital. (Mitchell, Dakota [S.D.]) 1879-1918, 1911-05-04
lA Addresses.

Isl!sesths#cataios house. More thar
laI.ssrhssKspnblican believes that
sSa!.gssFiss ] ano ~ excuse for their ex.
|Sss NEUTRALITY-SUSPICIOUS. be catalog hous-
doing Z tremendous business,
Ssllh!oNs there u fault in the ordinary
slslysten 81 dastribution through the
iocal retail stores. II the wholesale
stores q nearby cities in nearly all
sSlines practically all the
taltness ii South Dakota. why
shodldnot South Dakota retail
saofes - able successfully to COM
pete IN South Dakota with Chicago
concerns selling at retail in South
Dakota? In other words. the lear
byHholesale dealer has q distinct
advantage over the more distant COM
petitor, BY reason Of superior service
md advantageous freight rates. But
these same advantages, ' e in
. marked degree, belong to the
Tetailer. why. then. should he be
Fearful OF the distant catalog house?
First Of all, the catalog houses
{ managed by thorough business
smen,wh6 understand fully how to
buy at the lowest prices and to car
yont their business with the least
expense. But the local retailer can
accomplish Just as much. Greatest
ofg all the advantages Of the catalog
Sdealersover many Of the retailers, is
that does cash business. But
this. alisso.Sgis open to the retailer. AS
it II. many retailers will obligingly
carry customers for months. and,
because of that fact, are compelled.
;StosAskthe Wholesaler to carry them
4ESG tH-E
for months. When they are indebt-
q y Wholesale house in a coasid-
srabls UNI. they are in no position
togbny # the lowest prices. and un-
questionably lore considerable sums
hscauslIe of that fact: The wholesale
houssesSrealNzse that II Is bad thing
or tho retailer to- extend him q long
line8of credit. but there is sharp
csaoomnpetition between the jobbers and
tho feelcompelled to give credit up
tothss limit Is safety.
TTihir thescatalog house Is an in
vsterate advertiser. IN all Its liter
NEUTRALITY-SUSPICIOUS. advertisement
thlss,cstalos house draws q tempting
picture d It's wares. Not much is
sailzabout quality. The catalog
house restless that II It can make
&. customers THINK they are buy
inEsschsaper 81 patronizing them, 1T
pisIss little difference whether they
rsAllySssdo sellscheaper. The retailer
shoiid easily beat this game. He
Should put htss business on a cash.
baSissand then he should tell the
people Just what he has. BY talk
ling IS them through advertisements.
g he would II they came to his
store. ne can show them that he can
az the sane grade OF goods at the
me or 4 lower price. than is asked.
by1the catalogs house. BY doing
aNay With his considerable loss in
Sbsd accounts, he cal sell-on q low
sssrlSmargin..and he may be certain OF
alSSigIrrowAinnig business He should ng-
Eure his business az does the whole
salsr.xw says that II he can turn
glhis capital nve times in q year and
make . net profit Of three per cent
over Al expense and salaries. he
VIII have realized net profit of is
per cent forsthe year.
There q q great deal Of fiim-flam
sinsthe scatalog business. II rests
nth Me retailer to expose the flim-
nam: Il Z n fact only BY his suf-
francs that any goods At all are sold
Ibysmla,il.
s<-ks@
SOUTH DAKoTAs RAINFALL.
dt perhaps Y natural that some
ruth Dakota people should be ner-
66aa%nnsfhA Ruhiact NJ rainfall. When