davidaulloa/AmericanStories huggingface dataset:
The Whitefish pilot. [volume] (Whitefish, Mont.) 1904-current, 1911-01-19
LIE OFFICIAL PAPER OF THE TOWN
OF WHiTEFlSH.

Subscription outside of Flatread county
payable strictly in advance.
In Flathead county subscription is payable
1t any time within the year As IN 'st people
IN the county who take the paper do not like
10 have their subscription Interrupted. u
years time is given in which TO pav for it.
aud the paper does not stop VIXEN snbscrip-
ton expires unless ordered.
If you are receiving a cop, of the raper
regularly you ~iil be expected to pay for it.
Don't forget this. r. subscription is not
pals at the expiration of IA years time, you
Won rsSeve s II y1M %nn your pasr
kindly notify this office.
There are no deadhe ads on The Pilots list,
and want none. SO il you do not expect to
pay for the paper please take the trouble to
have it stoppea before you get in debt to US
apd We become the victim Of misplaced con-
kdence.
The Whitefish pilot. [volume] (Whitefish, Mont.) 1904-current, 1911-01-19

A fussy old bachelor says the
tongue OF woman is dagger, and
she never let's it grow rusty.
The Whitefish pilot. [volume] (Whitefish, Mont.) 1904-current, 1911-01-19
Her TONGUE.

Put out your tongue" said the doc
tor.
After the lady had done so she asked
is there anything the matter with it?~
moo. Worn some, that's all"-Min.
oeapolis Journal
The Whitefish pilot. [volume] (Whitefish, Mont.) 1904-current, 1911-01-19

The methods of some high finan-
eiers are pretty low.
The Whitefish pilot. [volume] (Whitefish, Mont.) 1904-current, 1911-01-19
ADVERTISING RATES:

ADVERTISING RATES:
Display-2Oc per single column inch per
week. Standing ads, 75c per single column
inch per month.
Reading Notices-i0c per line per week.
Want Ads-lc per word.
The Whitefish pilot. [volume] (Whitefish, Mont.) 1904-current, 1911-01-19

When applied to the newspaper page
they make people think twice
First. people think there's Il lnan who
keeps up with the procession
Second. they think HI must keep
good goods on hand
Again, if the home paper has enough
drops Of advertising ink on Its surface
10 make proper showing the outsider
thinks this must be pretty lively
town.
Thus a drop Of NEWSPAPER Al.
VEET1S1NG INK is a good thing for
the town.
The Richmond climax. (Richmond, Ky.) 1897-1914, 1911-11-08
Dry Goods, Clothing, Shoes, Mill
merry, Ladies Goats, Blankets,
Comforts and Notions

were never better selected than they are
at this time. Our business has been built
up by strict attention to the details and
wants Of our customers. We believe in do
ing large business on a small margin of
profit, and selling goods at one price and
marked in plain figures. In this annual
event our store will be entirely changed in
appearance so that our oldest friends will
hardly know it. 1t will pay you to come 80
miles to do your shopping at this wonderful
bargain sale. We have engaged several
extra sales people to wait on you and give
you every attention. Don't forget that in
a case of this kind the best bargains some
times 60 first, so be on hand early the first
day and take advantage of some of the
ripest plums.
This sale will be the biggest
event ever pulled off In
this city
The Richmond climax. (Richmond, Ky.) 1897-1914, 1911-11-08
Big Reductions in Every
Department

This sale lasts two weeks and introduces all
the newest and best lines al q big saving in
cash. Look for the Price Tags-green tags
that ten about the reduced price.
The Richmond climax. (Richmond, Ky.) 1897-1914, 1911-11-08
Carpets. Oil Cloth and Mattines

Druing the Green Tag Sale We will give you
some Of the best bargains you have ever Sc n
in this class Of goods. Every piece Of goods
is marked down for quick selling,
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14
American Association.
BOOKER t SCHOOL IN MISSOURI
subs, riptions started for New Ne
gro Agricultural College.

ST. Louis. April lS.--An article In
Sc Louis newspapers recently about
the Dunbar Agricultural College for
negroes has been widely read and re-
suited In several large subscriptions
toward the project, among them be-
Ing gift Of $1,000 from Adolphus
Busch which was received today A
committee headed by Rabbi sale and
Il, l.. Gurncy OF the Commonwealth
Trust COMPANY began an active cam
palgn today TO raise the 100000 ne
ccssary II is planned to buy l6O
acres near Joncsburg. Mo. In Mont
gomcry country and buld the school
there. The institution will be pattern
ed after the school ef which Booker
Y Washington is me head, II Will
teach agricultural pursuits
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14
AMERICAN LEAGUE


By Associated Pres.
~ Louis, April IA wind and
hail storm during which the steel flax
pole snapped and cracked into the
hlcachcrs while the players were
driven from the diamond 10y the hom-
bardmout from the skies brought the
Cloycland-St Louis game to an alb
rupt close in tho eight inning. The
final score was TO In favor Of the
local team.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14
Three Suits Filed.

Three suits were filed yesterday
with Clerk Cline OF the superior court
of Judge NJ. a. Breckenridge. c. A.
Mayo brought action against W. j.
Brown, a case in replevln Cora Cook,
tiring OF the double life with her hus-
band. Austin Cook, asks the court to
sever the tie that binds. The Verdi
Lumber company Is suing j. III. My
ers, alleging that Myers owes the COM
pany an account OF s74S.O5.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14
Wonderland.

This Biograph subject shows a nov
rl plan to cure the awful habit Of
intemperance. The parson and his
friend find Pete. a worthless inebriate
- the village, In drunken sleep by
the roadside, His cure has beel
tried often, but in vain. The pnf
sons friend suggests novel scheme,
that Of taking him to his home, wax
ing him there and make him believe
he is IN Paradise; .hen feeding him
wine until he is asleep again, placing
him back In tho same place In the
road. The scheme worked to perfec-
tion and Il looks as n the village sa-
loon will get no more Of Pete's none
for drink.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14
PUPILS REVEb N
athletic TESTS
WINNIE, ARE ANNOUNCED N
ININT~ AT OWIN SCHOOL
TODAY IS PATRONS DAY
Parent. VIII Nfrct and GOoi Program
win ~. Given bl ~.holar-
III, Afternoon.


.... ,. r..,., ,r,l
inc " "'.'''.. ...-... '.' ,,.,, s, ,r.
Ai '' ...... g.. bald
''''.'' cha. g..r
' ''' '...... .... ...,.. .,i.r.Ia
.. Xxx. ..m..t.ry .r
''' 't
''' '' ..... ..... q, sr..,. thar,
'H '"' -'' ..,.,..r
were '.' ,,.,, r.
"''' .-... .,.. ., ...s fnr..
'i.'.l.', ...'.. a., ,r. o..
'i''' W. '..' ,.,.... ..,s d.,
I'-'' ~ ...,a bias. rgr
won D." .' .[..Y.,.t kim.
''-' ''
A'I. ....-.,..s ,, r. 10.
w." ,..l...., OBJ.
p'Ihl ''.' L .- .', . tr a.,
'.'' ''i g. e..
"'i.i'it '''s ....' .,'.. p. no,
p" '' !" ''- -. ...'..,
.I' D' '''' ., " ,,...,..o.,
D'" ~ ....,.i
,., ''' '',..r .... A. ,t. ss.
pound hU"F class were
Emory Dpsu. - Mcdaniel Dale
louder Ianier Randall Anon
owens. Thouus Clsyhaggn walter
Rogers. Frei Cuunon william SEN
ton. Emory Lettcrmanu Otto Burton
and Charles wilkins
In the 5j-poInd class Glenn Hiha,
OVID Kcuuemar j D. Holder hrtn-
NJ WitteuhaU tay'lt~ HnlN'f
man. Paul "elrh, Joe volt 'Wi'lHm
cox. Oshic Thafncr Dwight kiin'e'
worth, Charles Hughes. Otis Ashny
WESLEY moody and James LouB
IN tho li5-pouna clAl8 Amos
Todd, Earl Poss aud Eay owens
IN tho unlimited class iiermtr
rAutcrat. Ernest DlIterht, Charles
HALT
Ia tho girls class o. 10 pounds
Alice Cummlng. Thclma HohIus.t.
Doris Davis, Grace Glllenc ADA
Baxter. Nelhe Ezcll Gurita Lcsslice,
Emhor Cummings. Iva MuTEraYe
puelah slmona, Thclma wilkinson,
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14
ANIlllCAN NssnCINrInN.

Uy NNocptei pr.W
Baseball American Association re-
suits. Louisville Louis, HE and KAN
sas CITY game postponed, rain; Colum-
bus-st. Paul game postponed; AZ In
duuupolin indianapolis ., Mllwou-
kcc, 0.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14
No more FIGHTING
SAY THE authorities
SOME ONE IN MuSKOGEE AUDI
ENCE FIRES \ REVOLVER
AND CAUSES STAMPEDE

Special to the World
Muskogoc, Aprll l3.-Following the
riot ut hte KNOCK OUT Brown-Joe
Gormon Fight here last night when
someone In the crowd fred q revolt
ver causing II stampede. the district
court grand jury today indicted
Promotjs Phil Brosseau. Jim Me
CormicR, referee, and Joe German on
n charge of prize lighting The
county attorney. sheriff and city
commissioners declare there win be
no more prize fights In Muskogee.
Knock Out" Brown and his manager
left fer chicago sg y after ~ fight
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14
\ Batting Rally.

w N'N0TTNTW TTTFF-
Philadelphia, April l3-New York
again defeated Philadelphia this after
noon Boy batting rally In the eighth
inning when four hits wore made Of
Coombs score, Ncw York ., PhIladcl.
ph'a. I.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14
Thrcn pIlclIcrs U,cd.

By Associated Prrs,
Boston. April l5.--ln a game mark
ed hy heavy hitting the brooklyn Ma
u0nN defeated Boston today by a
score Of TO 2, The local team used
three pitchers.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14

BY Associated Press
Washington, Anil washing
ton punched their hits In the ninth
inning TO day and with Cunnlnghams
triple and Millcr's single defeated
Boston 10 ..
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14
c....-...-........ .l.e.en.-..e


New YORK, Aprh 49, trading Wv"
again of an altogether purroitiNe ma
'urr ON the stock market today. the
market dcvc'"pod %" tendency IN
either direction ana price" moved IN
narrow range Ml-'ourl l'''lll'
iluctua'"d moro widely lh'n any ON
or a'ilF' stock ana made small net
ralh ON the aay /. b. 0'''' sh""'"
distinct h'"'lh ai llh'7 ana in're
were lhi'INnN OF weakness III l,'"u' -
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14
I.-lIr llnln Cherks.

ny Associated PrcS.
Chicago, April l3.-Chicago-St'
Louis game postponed, rain; Cincin-
natl gamo postponed, rain.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14

.s'.yGN.. {. ,.S.y.oo9''.N.. :
a.=a---
National League,
Brooklyn at Boston.
Philadelphia at New Yorlr
pittshurg at Cincinnati.
st. Louis at Chicago.
American League.
Chicago nt Detroit.
Boston nt Washington,
New York Mt Philadelphia
Cleveland nj 81 Iouia.
American Association.
81 Paul at Columbus.
Milwaukee at Indianapolis.
Kansas city at Louisville.
Minneapolis 6t Toledo.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14

Miss Ida Hopkins OF the comedy
musical team Hopkins and Vogt,"
who are daily dellghtng hundreds Of
Cozy patrons They Will be seen to-
Gay and tomorrow only.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14

wANTTD--Cican Cotton Rags, To-
day TULSA World.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14

rom - 10 20 3-ic and clOsed firm
5-s 90 3-ic net higher, a. 80 5-s 90
~ Cash Grades were steady 80.
y yellow sinlshod a. 5Di-i az 90 2-ie.
oats closed - 10 s--c up 90 Il 5-i ol
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14

WANTED--Clcnn Cotton Rags, To-
dny.---Tulsa World.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14

rom 80 10 10 3-ic and clOSed firm
j-s 20 3-ic net higher, % 80 5.s 90
.2-f Cash Grades we're steady SO.
2 yellow snshod AZ 5gl-f at 5o2-ie,
oats closed - TO s-.c Ip 90 Il 5-i ol
7-sc.
Ncw Orleans Cotton.
Sew Orleans April ls--C1iion.
spot quiet Sales nr me spot 1900
bales. a. arrive lra. low ordinary
% 1-IG. nominal ordinary 81 ceHf
nominal good ordinary l5 l-lg. sir'i
good ordinary. ~ 1910. law miIdiIrg
.II l-s rrct low ml4dling ~ t-s.
m.ddlrs - 5-s. strict co. 'dInf li
5-s. good m.ddl.lg Do i-lt. strict
good m.1iIrr. 5. i-f uiddNEg fa.r
30 o.. m4lunr 'ar No. fair g. I-..
fair d. u.s. crrs nominal Iuiurrs
opened steady AZ an advance NJ i,e 20
eight points on good cables.
Heavy stock sales .u ffe Liverpool
MARKET caused buying fDr both ace
counts The weather map Haa far.s-
able. uo great amount W rain being
reported Df..g' lr trEHr aas and Obs.
lanowa AZ DO end ~ tn. frv tlf
hour ot trading prices were 2 90 l-
points over yesterday The highest
for the ..4 crops s.r- no points W..
Longs took lr.rfs towards moon is
the afternoon mo market was aclisr
the oid crop month were se' a % D.
points over yaH.r1agH CLOSE hlt ai
their highest tho uew crops aer. suI
g 90 80 points ap Tic market D.'s'l
steady ai ar advance - r q. ID pr.Ht
Ncw York Cotton.
Sow Y.r. April l.--Du'r9u. SPOT,
closed quiet. closing hil.. Aw.
JI 5se. Nov 49, 5g.. june 49, -o.
July -. csr. August -. zg. 5sT,.w
uer la. soc. October D.. s-. Sp.,m-
her T.. s7c. D.em1r g.. .-., l4a-
.ary l.. 79. March y. s}a
Gm,,Ion oouon
Gal.e.n Tex. AIrI Ig.-,oli.r
tcadg lis-sc
TIE Live stock Market
Eauas c.g Mu. April l5--Catr-
Receipts ~ 'hr pact taarg -four hours
lof'd.l ending %. m.l g-tlr. '.-
500. ralgrs. ils. week ago. laul, b.
sf2. calves, 5nj. ypar ago. cattle a.-
900, calves 80.
The run .r cattle yesterday was l.n-
eral and the qHllr aIr S, REAL
good steers wcrri1 ba bad and trade
was Slow with values eadg ~ T.aE-
er Cows and r..fers held about
staady and rf.rk.r4 and feeders were
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14
10000 .l.............. q. d:
HOW THEY STAND.
National League.

.......s,..,.I. y.,l..Y.::.l.l.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14
. . sssg.to.tsYYeSo,
At IHE THEATERs.

aae..oaoa.e /. .c..eao.eoe0.
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14

Sow Y.rs April l.-D.tf9u. spu,
closed quiet. closing h.-. April
1I 800. May -, s1. june 49, lN.
July -. csr. August -. ag. 5sr'.m
uer ls. Soc. October D.. ST.. H1.'w.
her T.. s7c D..em1Dr g., '-., Jam
.ary l., 79. March -. sin
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14
rIIIt M\llkITS,

....,ND..-.-......-.....-. .-..
Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-14
GAMES TODAY.

.,,.s..N.N.. (. -...L.oo.oNNo.s
The Detroit times., 1911-08-03
Experiences of a Dry Town

EVERETT, Wash, town Of $4,000
people, voted itself dry at the Novem.
Der elections. after an unusually hard
fought campaign. II was freely pre-.
dicted that business would suffer and
that bank deposits would show a de-
crease, especially as a large number
OF saloon-keepers left town and took
their money with them. But, instead,
the deposits showed a decided In
crease In the first two months after
the saloons closed and a much larg'
er increase a little later.
In December. 1910, the last month
under license, the number of arrests
for drunkenness was eighty-nye. IN
January II was exactly the same,
which has been accounted for by the
fact that the saloons had sold on their
stocks at very low prices and their
patrons had laid in supplies for sew
The Detroit times., 1911-08-03
DO THEY MISS ME AT HOMER

DO they %;.I miss ,ns, me at home. do. they
II would be an assurance most dear
To know that this moment some loved
one
Were saying; 81 wish he was here;"
To know that the group at the nreside
Were thinking OF me as roam.
on. Yes, twould be Joy beyond measure
To know that they miss me at home.
When twilight approaches the season
That ever Ii sacred to song.
Does some one repeat my name over
And sigh that ! larry 80 longf
That's missed when my voice 10
away,
And chord In each heart that
Regret at my wearisome stay.
Regret at my wearisome stayi
Do they set me chair near the table
When evenings home pleasures are
nigh.
When the candles are lit In the parsor
And stars In the calm azure sky7
Are Joys less invitingiy welcome.
And pleasures less hale than before
Because one Is missed from their circle.
Because I am with them no more,
Because am with them no moref
Do they miss me at home. do they miss
me
At morning. at noon or at nightf
And fingers one gloomy shade round
them
That only my presence can light:
And when the goed-nights are re-
peated
And they all lay down TO sleep.
Do they think OF the absent and watt
A whispered good might" while they
weep.
A whispered good night" while they
-oid Song.
The Detroit times., 1911-08-03
cIEc
&PROFESSOR,S -
,GN MISTFRl ZM,
SMGMM SlT MMEX
S4SM WEIIoHASTIN6o MsgYK
&M saa NE1
ca DRIAN HOOKER S~S
dI
WEILcHASTIN6S
and
DRIAN H1OkR


"Oh, things aren't as bad as that"
/ knew that ! was only temporizing,
and ragged inwardly at myself.
Lady's eyes dropped, and one hand
played neryously with loop OF the
chain that hung about her neck.
II don't believe you can under
stand just how bad they are. The
worst Of II il that l can't tell you
oh. II wasn't fair of you to come to-
day"-her voice broke ever so little.
and her eyes brimmed with unshed
tears-'T'm tired and disheartened,
and want advice and comfort-no,
don't come near mel can't tell you
anything-there's nothing l can tell
TO anybody In the world"
was standing before her. mo,
can't comfort you now" said. I'm
here to ask you things, and perhaps
10 hurt you very much. But you
mustn't think I've come carelessly.
came because / had to-because
there are things / have to understand
to go on living"
Her eyes were frightened, but she
settled herself back as II to meet
whatever blow my questioning might
give. Il don't think that you are very
generous today" she said; and her
voice grew harder than | had ever
heard It. Neither shall | answer any
thing that may not. But-but, per-
haps, you are right-perhaps, there
are some things that you should
know. Please say what you have to
say and have II DONE"
You told me once" began gent
T.. mn mn n Rnt
Was that true?"
"Truef she wrinkled her brow. "Of
course 1t was true" II was evident
ly not question that she had expect
ed.
Then who is Miriam?"
"Oh, I told you the truth then. Do
you doubt It? Why should you ask
these things again."
paused. Certainly she was not
10 hear that ugly story IL II were not
true and / could in any way prevent
II.
ut may seem very strange to you"
said I. but some day / will tell you
all about It. have to know this now.
Do you mean that II is true you have
sister, that her name is Miriam,
and that she is-that she was Doctor
Reds wife?" The question was out
at last, and my heart stopped for the
answer.
"why, yes" she answered, in the
same disinterested tone, as II she
were telling dry facts in distant his
tory-"Miriam married Walter when
he came back from studying abroad.
She only lived about year. They
had little girl, you know, that hv.
ed not more than about an hour. !
think IL she had lived, Miriam would
have lived too. But II was too much
for her to bear. She died three days
after her baby died"
The unshed tears were falling now,
falling quietly in the mere physical
The Detroit times., 1911-08-03
CHAPTER XXI.

(Contfnued.)
That's the very thing I'm not to
tell her, sir. She said most particu-
lar that she was not to see any one
today; but" Sheila frowned at me,
forbiddingly. you sit down a minute.
sir, an I'll do my best. I'm servant
girl no longer-ordhers IL nothing to
me-"
But Sheila--" I began nervously.
But nothin', Mr.. Crosby. You sit
down an wait" and she was gone
before | could say another word. l
sat in the great room, as IL at the
portals OF Judgment day, every fiber
Of me keenly alive, and yet my mind
knowing no particular focus OF
thought The future gaped before me
like eternity, something too vaguely
large for definition or comprehension.
III remember that kept whispering
dryly to myself that man was master
OF his fate, and feeling infinitesimal-
| ly comforted by the sophistry.
The curtains at the door parted,
and Lady stood looking into my eyes.
I saw before she spoke that she knew
why l had come.
Il was sure that Il Was you, she
said at last "Sheila told me that a
young man was downstairs, and that
she could not get him to 60 away
"She told me-" I said, that you
did not wish. to see me. Was that
true?"
Lady sank YEARLY into chair.
"Sheila should not have let you In, .
she said. II was afraid that you might
A tf mn a
wrong of you to come. You know that
as well as I do"
She spoke monotonously, with
pauses between the words, leaning
back along the deep chair. The last
few days must have been hard ones
for her She was very pale. the lit.
tie blue veins in her temples distinct
and clearly lined. II tore me to see
her SO: and for the moment l won
dered II had done well to come, and
felt wave OF that uncomfortable re-
action which meets one on the TIRES
hold OF a test: for a moment only.
then I knew that even though | tired
her the more,> II was a price that We
must pay for her sake as well as
mine. No good ever comes OF half
understandings.
mo, I don't know that" said slow
". you don't believe that I'm alto
gether selfish, or that | would come
now, when I know that many things
have distressed you, to give you any
further reason for distress" 4.
She leaned forward, one white hand
raised. Please" she said, II am not
sure-not really sure-why you have
come But I am certain OF this, that
tyou have made mistake In coming
There's nothing on earth that you
can do to help us Just now--there's
nothing anybody can do-there's moth
ing anybody can do
The Detroit times., 1911-08-03
From Another Point of View
been well advised that he gets bad advice

President Taft has been well advised that
from the News Windsor edition.
Having stumbled
percentages pretty good at that
Of IL all
Just keeps on whistlins in the alfalfa patch
n very happy You understand he Is only engaged
Eventually we will have policemen in the other
prisoners waIowed In To-
OF pork
chopA
Ribbon betors
around is are reported
.
The Detroit times., 1911-08-03
ADVERTISING TALKS.



ever to reach It's ideal development,
TT MUST BE ADVERTISED, and 1t
naturally follows that the advertis.
ing men and women OF the world
must bring about. this advertising.
ct goes without saying that In
order to ADVERTISE ADvERTIS-
ING as II should be advertised, we
must understand II, at least know
something about II.
while there are o great many
things which we do not know about
advertising, there are some essential
things which we do know about II.
We know that ADVERTISING MUST
BE PLAIN. HONEST AND CONTIN-
.UOUS-SO PLAIN that any one may
understand II; SO HONEST that the
most credulous may never be made
to feel that he has been q victim OF
II: so CONTINUOUS THAT NO
BODY CAN EVER GET AWAY
FROM 1T for very long at a time.
Advertising, like everything else,
NAV be. and 10, advertised In the
wrong way, as well as In the right
way, the one doing great harm 10
the cause. as the other does great
every merchant who does POOR
advertising, every advertising writer
who writes BAD COPY, every adver-
Using solicitor who puts up q WEAK
talk or uses UNFAIR means to land
business, regardless of what the adj
yertiser may get for his money,
every advertising agency which gives
UNWISE ADVICE or accepts busi.
ness which is obviously foredoomed
TO failure, every publication which
lies about It's circulation or prints
fraudulent advertising-all these are
advertising In the WRONG way.
Every merchant who honestly
and successfully advertises his wares
for sale, every advertising writer
who places before the public a good
advertisement, every advertising
agency which plans and puts into
operation a profitable advertising
campaign, every newspaper or mag
azine which disseminates the adver-
Using facts about itself 30 as to in
crease it's advertising patronage. ev-
cry participant In the activities OF
the worlds great mart of barter and
exchange-ALL THESE ARE AID
VERTISING IN THE RIGHT WAY"
Mr.. Caldwell has the right
idea-more power to himl
(To be costinuedJ