Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-12-29
M|LWAUXEE'S BIG
AUTOMOBILE SHOW
Exposition of 1912 Models in
: Auditorium, January 1919,
Will Cover Entire Field
of Great Industry.
PLEASURE CARS, TRUCKS, ACCESSORIES
State Automobile Dealers Association
Will Be Formed-Good Roads to
Be scussed-Merchants and Man
ufacturers Will Attend Exposition.


ufacturers Will Attend Exposition.
The Milwaukee Automobile Deal
ers' Auto Show in the Auditorium
Milwaukee, January 1919, 1912
will strike the keynote for automo-
bile styles, models and fashions for
the coming year for Wisconsin mo-
florists.
The Milwaukee show will be sc
close to the Chicago show in point OF
the number Of exhibits of makes OF
pleasure cars of the gasoline and
electric models, and Of commercial
trucks and light delivery wagons
that there will be little need for the
Wisconsin motorist to visit the Chi
cago show this year.
The Milwaukee dealers represent
nearly as many manufacturers OF
pleasure cars as do the dealers OF
Chicago, and on the floor of the great
Milwaukee Auditorium there will be
represented the output of nearly one
hundred pleasure car manufacturers,
division will be located, there will be
in excess of forty makes of trucks
representing models devoted to half
ton, one ton, one and one-half ton,
two, three, four, five and six ton de-
livery wagons and trucks.
Fifty-one thousand square feet of
floor space will be occupied by 1912
models of pleasure cars and bust
ness mems wagons, and the show
committee of the dealers association
on December 18th had listed the as
surance that more than two hundred
and fifty automobiles, representing
every model placed on the market by
seventy-five manufacturers of pleas
ure cars would be shown In the
truck division the manufacturers
will offer about forty-five models
ranging from the very smallest four
wheel truck to the monster brewery
wagon, coal wagon, and automobile
fire engine, truck and hose cart.
The motorist DESTROYS of finding
the latest in comfort, utility, speed
and other accessories of the automo-
bile, will find in the booths of the
sixty accessory exhibitors every
known device and appurtenance of
the automobile trade.
The Milwaukee Auditorium per-
mits the placing of the automobile
exhibits in spectacular and elab-
crate decorative scheme, and the
Milwaukee automobile dealers have
placed the contract for decorating
the interior of the building, and the
display spaces for the exhibitors in
every division of the show, in the
hands of New York decorating con-
Germ, the contract for which amounts
to twenty thousand dollars.
The Milwaukee show ranked
fourth in point of decorative effect
last year, upon the authority of crit
les who visited every show upon the
circuit, and it is the intention Of the
Show committee, consisting of F. J.
Edwards, chairman; Edgar F. San
ger, Robert G. Bates, AL Reeke, and
show in all the decorative features,
both electrically, artistically and in
the color scheme.
The plans of the show include
Transforming the Auditorium in
terror into vast garden in early au-
tumn This will mean the introduce
ton of numberless trees cut from the
woodland around Milwaukee, and ar
tifcial foliage effects that will carry
out the artistic idea of the designer.
The same idea incorporated in the
decorative scheme in the main hall
will be carried out in Juneau hall,
Kilbourn hall and Walker hall of the
annex, and the basement of the main
hall
Brilliantly Illuminated as the
Auditorium is, the automobile deal
ers' show committee has let a con-
tract for the installation of two thou
sand additional incandescent lamps
to be arranged in arches and in out
lining the booths of the exhibition
spaces. Many of these miniature in
candescents will represent flowers in
the foliage of the fall scene, while
others will be encased in antique
lamp posts and shades, set in the
imitation stone work, with which the
garden will be enclosed.
To entertain the visitors to the
Auto show, the Milwaukee dealers
have engaged Clauder's Regimental
band for the main hall, and sex
tettes will furnish music in each of
the smaller halls of the annex. An
orchestra of sixteen pieces has been
assigned to the basement. In all
there will be seventy-fve musicians
divided into six playing organiza-
lions, and music will be rampant
throughout the building.
Wednesday, January II, has been
set aside for the members of the
Wisconsin State Automobile associa-
ton and the Wisconsin Automobile
Dealers association. These organ
izations will meet in Engleman hall
on the second floor of the annex, and
on the same day there will be Wis
consin congress of coed roads en-
thusiasts which will be addressed by
members of the State Highway COM
mission and officials Of counties