Elmore County Republican. [volume] (Mountain Home, Idaho) 1910-1915, 1911-02-18
WILL ADVERTISE
WESTERN STATES
Union Pacific and Southern Pacific
Show Faith in country's Prosperl'
ty in Effort to Draw Men to the
Farm

Empire Of the West-the filling
= up Of the fertile lands Of coIora-
do, Wyoming, Utah, California, =
Idaho, Washington, Nevada and
Montana. Work Of this kind is
building for the future. II is the =
latest and greatest development =.
OF the science Of raiIroadino-it
is the creating Of traffic, both
passenger and freight.
Following are corporations and
firms making large annual advertising
appropriations, by far the greater
proportion of the amounts will be
used for newspaper advertising.
Union Pacific and Southern
Pacific railroads ..s1,25O 900
National Biscuit Company 1000. 900
Standard Oil Company. :. 1000, 900
Sears Robuck & Co.. :. :. 1000, 900
Coca Cola Company. -. 1000, 900
G. W. Post Products :. :. 100000
Washburn Crosby Gold Med.
al Flour. 49,. >. :. :. 100000
Van Camp Packing Co... 100000
Quaker Oats Co. ..... :. 500, 900
Anheuser.Busch.. -. -. 100000
SpiegelMay-Stern Co... .... 300, 900
Kellogg Corn Flake Co... 100000
American Tobacco Co.. .. 250, 900
Armour Company ..... :. 25O,p11
Oliver Typewriter Co.. 49,. 100000
Fairbanks Gold Dust Co. 300. 900
Goodyear Tire Company -. 300. 900
karo Corn Syrup concern. 10000
Proctor & Gamble .. 100000
Cluett, Peabody & Co. ..... zoe. 900
American Radiator Company. $50, ,OO0I
New York Central Ry.... :. $50 900
Pennsylvania Railroad. :. $50. 900
Aeohan Company ...... 49,. 200, 900
Chicago & N. w. Ry. .... .15O, 900
Chicago, M. & st Paul Ry.. 10000
Prudential Life Ins. Co .... $50 600 |
International Harvester Co.. 1OO, 900
One and quarter million dollars |
for advertising the resources of TO-. |
600 miles of railroad i'm one year is |
the answer of the directors of the |
Union Pacific and Southern Pacific
systems to the calamity howler. T. |
remarkable appropriation, the largest
by far in the history Of railroad ad-
vertising, spells prosperity In capital
letters for the United States in the
next twelvemonth, for this stand In
favor of aggressive but judiciOus ad-
verusing has not been taken without
careful and conscientious weighing OF
the business, the eraps, the emigra.
don, the rate decision and all kindred
problems which have direct bearing
upon railroad and, incidentally, upon
national prosperity.
The passenger representatives of
the Union and Southern Pacific sys-
tens and the Oregon Short Line met
In Chicago yesterday afternoon and
decided upon the expenditure of ST.
25O, 900 In advertising the facilities
offered by these railroad systems and
the industrial opportunities offered by
the communities and country they
serve during the present year.
No hesitating note, this, no croak-
ing voice of the pessimist who has
been 80 largely in evidence during
the past few years Of railroad inquiry ,
and railroad Legislation, but the hea /;
thy, stimulating and vigorous express /
sion OF a strong, courageous manage
ment, unafraid and alert. Too long
has the emigrant hung on the bord-
ers OF the Atlantic coast, too long
has the American farmer boy follow
ed the call of the wild to Canada, and
to-day the farm lands of the West {
and Northwest are to be faithfully I
portrayed, and their opportunities +
shown to compete with any section of
the world. a
"The $1,250,000 that will be spent a
Tor advertising" said one of the o
high officials Of the Union Pacific v
yesterday, will be divided between t
the Union and Southern Pacific, the n
after getting three-fifths and the
Iormer twofifths of the amount A
large share OF 1t will be devoted to b
newspaper advertising. Most of it, of o
,ourse, will be spent in the United a
States, but considerable sum will c.
,e used in showing the people of 9th. O
sr countries the advantages of living d
n the Western part of these United c,