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The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-12-09
W. A. THOMPSON.
JeWeler and 0ptiGian.
b 5. Main St. Sumter, S. C.
lax Returns for 1912.

Sun.,er, s. c., Dec. IL, I911.-No-
'lc' 'S hereby given that L will at
ehd person or by deputy at the
lolioN g places on the days iniicat-
81, respectively. for the purpose of
recei .ng returns OF personal proper
iy ana poll taxes, for the fiscal year
commoncing January 1st, 1912.
All males between the ages of is
and So years, must make returns as
to whether or not they are liable for
road duty for year 1912.
Tindal, Tuesday, Jan. 2.
Pri' lteer Station, Wednesday,
January 3.
Manchester, Lewis Siding, Thurs
!, ny, January 4.
Wedgeield, Thomas Store, Friday.
'anuary 5.
Iaremont Station, Tuesday, Jan.
IaEood, Wednesday, Jan. 10.
R,nberts. Thursday, Jan. IL.
oalzen, Friday, Jan. -.
w. T. Brogdon's store, Monday.
Jan. Is.
MayesvillA CBarnett's Store).
Tuesday, Jan. 6.
Pleasant Grove, Wednesday, Jan.
Il.
shiloh. Thursday Jan. Is.
Norwood. cross Roads. Friday,
Jan. ~.
O~Wcgo. Monday, Jan. 81.
Al persons. whose duty it is 10
make RETURNS, should be prompt to
meet at those a. ..rments. All re-
turns must De mare before Feb. 20.
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-12-09
Sets out or I~-pection ri4p.

Mr.. Coo u. l.e, N District Deputy
Grand Exalted Ruler Of the EIks in
So,.... Cdio ieIt Monday ior a
trip to Florence to pay his official
visit to the brother lodge of Elks at
that place.
Mr.. Levy's duties require him to
visit officially for purposes of inspec-
ton every lodge in the State during
the year and this is his first official
visit to any lodge.
Hereafter he will from time to
time make visits to all Of the lodges
in the State. He was accompanied on
his trip to Florence by Messrs j. H.
Forbes, w. j. Scale Marshall Wes-
coat, l.. H. Deas and others.
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-12-09
TRIED 10 RUIN COMPETITORS.
National Cash Register Concern Ac-
cused Of Conspiracy.

Cincinnati, o., Dec. 4.-Suit was
filed In the United States circuit court
here late today against the National
Cash Register company of Dayton,
Ohio. charging the company with
participating in a conspiracy in re-
straint OF trade, and that it be enjoined
from further carrying on such al
legged illegal practices as is set forth
in the petition.
The government does not seek to
destroy the National Cash Register
company as a corporation, but asks
that 1T be prohibited from selling
cash registers and other registering
devices in a manner that would pre-
vent competition.
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-12-09

We wish to call your attention to
the fact that most infectious diseases
such as WhOoping cough, diphth eria
and scarlet fever are contracted when
the child has a cold. Chamberlain s
Cough Remedy will quickly cure a
cold and greatly lessen the danger Of
contracting these diseases. This rem
edy is famous FOR its cures OF colds
" contains no opium or othor nav
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-12-09

You will find that druggists every
where speak well Of Chamberlains
Cough Remedy. They know from
long experience In the sale Of 1t that
in cases Of coughs and colds t can al
ways be depended upon, and that il
is pleasant and safe TO take. For sale
Ivy all dealers.
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-12-09

rays OF myriads of candles, made a
mt and becoming setting for the bri-
dal party. Preceding the ceremony
Miss Louise Scarborough sang in her
usual sweet manner Because" after
which the wedding march from
Lohengrin was played by Miss Mabel
Harper. accompanied on the violin by
DR.. c.. E. Morris.
The party entered as follows:
Ushers, Messrs. Lawrence Chewing
with Mr.. jeff Davis, Jr., Mr.. Tim
Howle with Mr.. Harry Davis; brides
maids and groomsmen singly and
alternately, Miss Sallie Anderson and
pr. w. II. Carrigan of Charleston;
Miss Jessie Smith and Mr.. Charles
Wells Manning; Miss Helen Thames
of Manning and Mr.. Richard F4w-
ell of Rock I'm; Miss May McL.auch-
I'm of st. Nal hews and Mr.. Alston
James; Mis- e. thea Davis and Mr..
ID. Seth .Iason The flower girls.
Misses Sara Hunter ard Bessie Mood.
ossed in whit ana G. rying baskets
of whit chrysInthemums; the dame
# honor, Mrs. j. b. McLauchlin Of
Bishopville, wearing hands ne
gown 90 bordered chiffon over g. n
satin; he maid of honor, Mss
blanche DesChamps Of Wisac Ky,
'"1ring lace robe over pink satin
rryi0: pink carnations and
The bride came in on the arm
~ fathcr. Hon. c. NJ. Davis, fol-
ii by Master Allston Gerald who
bore the brides train. The bride, in
an exquisite gown OF white crepe
."tin with trimmings Of pearl and
real lace, carrying a shower bouquet
Of brides roses, with a wreath Of
lies-of-the-valley holding in place
he flowing veil. was never loylier.
he was met It the altar by the groom
with his best man, Mr.. Vernon
Scarborough Of Lynchburg. The Rev.
J. Il. 7. Mason read the imprc.-'vo
ceremony The bridesmaid q,
white me*salines with fringe - l.
mings and carried white car g
and ferns.
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-12-09

The Price-Campbell cotton picker
was given a practical test in Marl-
boro County Tuesday. 1t was esti
mated TO have picked S5 per cent OF
the open cotton
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-12-09

y Dos Moines man had an attack
Of muscular rheumatism I'm his shoul-
der. \ friend advised him TO go 10
Hot Springs. That meant an expense
Of $4,000 OF moro. He sought for
quicker and cheaper way 20 cure it
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-12-09

When you have bilious att. ok
give Chamberlain's Tablets trial.
They are excellent. For sale by all
dealers.
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-12-09

Ihere We're a number of out-of-
town visitors here Sunday afternoon
TO attend the Elks Memorial exe1e
cises.
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-12-09
WEDDING BELLS In SUMMERTON
Miss Ada Tenant Narrjes Mr.. Leroy
Is. Martin; Miss Bertha Davis and
Mr. Felix Dingle United I'm Mar
rage.

Summerton, Dec. 4.-On Wednes-
day morning at 7:15 O'Clock was
solemnized in the Episcopal church
Of this place the marriage Of Miss
Ada Tenant, the second daughter Of
Mr. and Mrs. j. E. Tenant to Mr..
Leroy B. Martin Of Maxton, y. c. In
spite Of the early hour and the in.
clement weather, very many friends
ard relatives of the bride and groom
were present to witness the beautiful
and impressive ceremony. The up
per portion Of the church had been
tastefully decorated with pot p,ar:s
and cut flowers.
Immediately preceding the entrance
of the bridal party, Miss Mabel Har-
per at the organ, accompanied by
DR.. o. E. Morris on the violin, play
ed "Slumbers Sweetly," followed by
the wedding march, which ushered
in the attendants as follows: The
ushers, Messrs. Dan Mcqueen of Max
ton, N. c., and Henry Scarborough
of Conway; bridesmaids. Misses. Sal
lie Anderson Of this place and Mamie
richards Of DaIzeI; maid of honor.
Miss Clara Tenant sister of the
bride; and the bride on the arm Of
her father. They were met at the
chancel by the groom. The ceremony
was performed by the Rev. John
Kershaw, Jr., the brides pastor.
The bride wore a becoming travel
ing coat suit of tan with hat, gloves,
and shoes to match, and carried a
shower bouquet of Brides roses. The
bridesmaids wore shrtwaist suits of
blue linen and black picture hats.
and carried large bouquets Of bronze
chrysanthemums.
Immediately after the ceremony
automobiles conveyed the bridal
party to the depot to see Mr.. and
Mrs. Martin off. After a visit to Sa-
vannah and other points, they will
make their home in Maxton, n. c.
AS Miss Tenant, Mrs. Martin. had
many friends hereabouts, and takes
with her their best wishes as she
enters upon this new phase of life.
On Wednesday evening at O'Clock
in the Methodist church, Miss Bertha
Davis became the bride of Mr. Felix
Dingle, both Of this place. This be-
ing the first marriage ceremony to
be performed in the new church no
efforts were spared in transforming
1T into a bower Of loveliness wherein
should be taken those most solemn Of
vows. ls-rE -AL. sn-L.x Ninas md
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-03
GUINEA HENS
ARE PROFITABLE
Bakers Always Glad to Got Their
Eggs Because They Can be
Used to Good Advantage
An Cake Baking.
BY WALTER b. LEUTZ.

There is no doubt that IL the guinea
hen is properly cared for at all times
that 1t Will prove almost as profit
able as any of the ordinary breeds Of
chickens.
Guinea eggs are not always saluable
TO country merchants because many
people say they are not palatable and
their color is against them, but bak.
ers are always glad to get guinea eggs
because II is claimed they can
be used TO better advantage In cake
baking than any other, except duck
eggs.
" the eggs can be obtained from
guinea hens that have been confined
for season or whose ancestors have
been treated as domestic fowls. the
birds will. in time. become almost az
tame as chickens.
When the hens are left out In the
open they make their nests In brush
heaps or out-of-theway places. and
when their nest is once located they
rarely leave the vicinity, and It is.
therefore. easy to find the nests. II
Is always better to place the eggs I'M
der chicken hen for Matching I'M
less the guinea hen has been con-
fined.
Unless the guinea hen is confined
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-03
START IN HOME NEWSPAPERS
Merchant Should First Make Himself
Known in His Own Community,
Declares w. c. Freeman.
BY WILLIAM C. FREEMAN.

Occasionally one runs across a
business house that has succeeded
without advertising, but II Is the ex-
ception that proves the rule Where
there is one success achieved without
advertising. there Is n thousand that
have been achieved by advertising.
In every community the manufac
turers and merchants who are the
best known are those who have paid
for publicity to become known-paid
for II In some form
A friend visiting my house the
other night said that he believed that
good advertisement is effective any
where. at any time and mt any place.
why. you can paint n shingle,-
said he. with the name OF a good
firm on II and the address, and Just
line Indicating the kind OF business
engaged in. and throw IL up In the air
and let IT drop where Il wilI-you
may be sure that somebody will pick
II up and read the inscription and
remember it."
In your own case. Mr.. Merchant.
you who so frequently say that you
don't know whether advertising pays
or not-how is II that you know what
play Is being produced in your town
how is II that you are familiar with
the new things that come out I'm the
way OF clothes. hats. shoes. hosiery.
neckwear, shirts. underwear. Never
read advertisements. do you?
1t In absurd for people to say that
they don't read advertisements and
II is absurd TO claim that advertising
does not pay.
Every merchant in every town
should advertise. first of all. in his
nome newspapers. He cannot make
himself well known otherwise. he
cannot do as much business as he
wants to do otherwise.
He need spend only in proportion
to the business he does in a year. n
he did n $4,000 business last year.
spend $500 to $3.50 in advertising: ~
he did 100000. spend 81 900 to 1850
In advertising, and so on.
1t VIII be beginning and II Will
pay-but the greatest care should be
taken. since only small space can be
used. to make each advertisement az
full OF meat as possible-make II
stand out conspicuously In type effect
and make the reading matter say
something and mean H.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-03
An Ambassadors Nose.

An ambassador to Russia, formerly
leather merchant In this country
discovered certain secret processes re-
garding special kind OF leather man
ufactured there. He would have been
looked on with suspicion had II been
suspected that he could learn any
thing OF these methods. But during
his sojourn he got near enough to GER
tain factories to register. through his
sense OF smell, some impressions with
which he was able to work out tho
formulas when he returned home
Atlantic Magazine.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-03

the bulk OF the hogs In n particular
locality were grade Poland Chinas we
would by no means take UP that breed
and likewise II they were Durocs we
would start up business az a breeder
OF the red hog. and the same might be
said OF the Chester Whites or Berk.
shires. AS rule the beginner in the
pure-bred hog business has his hard
est shedding the first two years and
many n man becomes Disguised when
he finds that he has kept over a big
bunch of males that he cannot dispose
OF. thus making 1t necessary for him
to dispose OF them later on as stays
and thereby incur an actual loss.
1t must be admitted that there are
exceptional cases and sometimes the
best profits are realized in handling
new breed. A good example OF this
could be found In popularity OF the
Hampshire hog. On account OF tho
growthiness OF this breed, their pro-
life character and their general con.
stitutional hardness these hogs have
rapidly grown In popularity and In
every instance that has been called
to our attention where q beginner has
started In with the right foundation
and handled them properly he has had
brisk demand for his surplus hogs
that were good enough to go into the
breeding pen.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-03
Newspaper Ads FIJI Church

The churches OF Binghamton. N. z.
recently made an unusual demonstra.
ton OF the value OF newspaper adyer
Using. AS the result OF an adyertis-
Ing campaign OF just one day an aver.
age increase in the attendance in the
churches OF about 35 per cent was
brought about The scheme was ma,
ucipated In by all the Protestant
churches. The clergymen were con.
Quoting a special movement 10 in.
crease attendance at the services and
Ill empty pews. On Saturday nearly
all the merchants. by agreement. gave
up their regular advertising space in
the newspapers to the City Ministerial
association. which filled the papers
with display advertising, urging the
public to attend church AS a result
every church was filed to overflow
ing
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-03
REASONED IT OUT
And Found q Change In Food Put
Him Right.

A man does not count as wasted the
time he spends in thinking over his
business, but he seems 10th TO give
the same sort OF careful attention tn
himself and to his health. And yet
his business would be worth little
without good health to care for IT, A
business man tells how he did him
self good by carefully thinking over
his physical condition, investigating to
find out what was needed, and then
changing to the right food
For some years had been bother.
ed great deal after meals. My fooc
seemed to lay like lead in my stomach,
producing heaviness and dulIness and
sometimes positive pain. OF course
this rendered me more or less unfit
for business. and made up my mind
that something would have TO be done.
Reflection led me 20 the conclusion
that over-eating. filing the stomach
with indigestible food, was responsible
for many Of the ills that human flesh
endures, and that I was furnishing
myself In that way-that was what
was making me so dull, heavy and UNI
comfortable, and unfit FOR business
after meals. ! concluded to try Grape
Nuts food to see what it could do for
me.
II have been using 10 for some
months now, and am glad TO say that
do rot suffer any longer after meals;
my food seems 70 assimilate easily
and perfectly. and TO do the work for
which H. was intended
81 have regained my normal weight,
and find that business IS a pleasure
once moroccan take more interest In
IT, and my mind Is clearer and more
alert"
Name given by Postum Co. Battle
Creek, Mich.
Read The Road TO WeIlville." IN
pkgs. There's a Reason"
Ever read the shove Iett~wf a new
one appears from time to time. They
are Eenuine, true, and fun 81 amman
Interest.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-03
COVER FOR TOBACCO PLANTS

The production OF good, healthy to-
bacco plants nt for transplanting in
the field is one of the most important
operations Of tobacco growing. says
the Orange Judd Farmer IL Is the
well-known policy Of most tobacco
growers to plant more seed and have
larger beds than necessary when the
weather and everything are favorable
20 production Of good. strong. healthy
plants. w 8. Belmer OF Connecticut
after losing several years IN success.
sion his crop OF small plants by freez-
ing, decided to make bed this spring
in which he was sure 20 grow as many
and healthy plants az he wished. The
cost OF this bed, he claims, IS about
one and one-half days extra labor, or
three dollars more than what his old
beds cost him. This seed bed. as
illustrated above, is Al feet wide, 81
feet long and four and one-half feet
high to the caves and about nine feet
high in the center On the west and
south sidSa ere places the glass
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-03
Power Of ADVERTISING.

The power of advertising was dem.
onstrated to st. Louis church people
recently In forceful manner. This
advertisement inserted by a gospel
mission was in one of the newspa-
pers:
MEN (5O) wanted at $3.50 Easton ay.
at D. m; come ready for work
Before the doors opened a crowd
OF men estimated to be close on to a
thousand were on line around the
block. When they arrived the church
workers attempted to explain that
they wanted men to work for Chris.
tianity, but the angry job-seekers
howled them down. and it was neces.
saTy to call In the police to keen
order.
Later the ad. appeared with the
word service" substituted for work 3"
We thought It would just give III.
tie harmless publicity, but the result
was astounding We had no idea hun.
dTeds Of men would answer the ad.
Vertisement"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-03

frames which we're formerly used on
the old beds When placed IN this
manner. the sun shines into the tent
from some direction at all times Of
day Tho ridge wire is stretched from
one center post to the other; then en-.
tending from one side TO the other
across this ridge wire every four feet
is a rore, and every ten feet a wire.
Mr.. Beliner says II he we're TO build II
over. he would place ropes every two
or three feet. In dry weather the
tent tends to sag, but when It rains
OF In damp weather the ropes tighten
and hold the top Of the tent well In
position.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-03
Feeding Draft CoIts.

Feed the draft colts strong for all
the growth and development possible
In the early maturity to get into the
big gelding market as soon as pos
sible. where prices arc high, but do
not feed corn and oil meal to fatten
the colts and young horses as you
would to a fat steer. Horses want
bone and muscle along with their
large size With the run OF the pas
ture every day for vigorous exercise.
and as soon as old enough give them
careful work; then you can increase
the feed and get them In good show
condition, and with work enough TO
keep them In the best condition the
buyers will pay you S25 to $50 moro
than for the thin horse.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-03
"a want Ae. Romanos.r

Such was the heading of a story in
a New York paper the other day.
A real estate firm OF Baltimore has
had four-line advertisement in this
paper every day Except Sunday for
20 years. The advertisement has cost
the firm in % years $4,000. Il has
brought the firm in % years more
than 100000 in profits.
Wherefore, IS you start advertising
keep at IT, Let your appeal be con.
tlnuous. insistent. even though only
\ still. small voice Is raised--less than
nalf an inch In the case OF this adver-
tiser. And above all things be sure
your proposition is right-that you
have the goods 70 deliver"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-03

she will take her brood on jong jour
neys through the damp grass. and
many are likely to die from this
cause.
One dificulty about raising guineal
Is that the young birds are very easily
killed by mites and lice. They arr
apparently more tender than the
chickens and many will quickly die,
particularly II the big head louise at
lacks them The utmost care as ia
cleanliness must be taken IL the
guineas are raised in confinement.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-03
Advertising
[Ta|kSe]
HONESTY IN ADVERTISING
False Impressions Created Liable TO
Have Damaging Effeet-Poliey Of
Non-Comparative Prices.

A false impression given to n pro-
spective customer. II not actually pre-
venting sale ut the time. Is quite
liable TO have some damaging effect
later on. There is a degree OF con-
servatsm in advertising, however,
which has recently come to our notice
mat appears at first thought to grow
TO an extreme.
One OF the large stores OF Boston.
says the Dry Goods Reporter. has the
following to say In reference TO its
new advertising policy:
Is all merchandise advertised with
comparative prices sold for less than
1t Is worth? Let us see The follow
ing item Is taken from an ad In Bos-
ton: Lingerie shirt waists, worth S4
for $1.95.' Does this mean that the
merchant could get 81 for these
waists. but prefers to sell them for
$l.95? Impossible. Does II mean that
the waist looks enough like a 81 waist
to pass as one with an inexperienced
observer? Probably. Does IL mean
that the waist Is copy OF a 81 model
-cheapened In materials and work
manship to a S1.95 standard? III so,
this explanation should in all fairness
be made. Or is II an unqualified ex-
aggerauon to mislead the reader? III
SO, 1t Is price taking a practice I'M
fair to the buying public and tending
to lower the standard of confidence
that should exist between buyer and
seller. The policy OF non-comparative
advertising originated by the James
A. Houston Co. does not admit OF
price taking.
A similar attitude on advertising
has been taken by a cloak and suit
drm OF New York This firm reports
that when the policy of emitting COM
parative prices was first announced,
the response was not as great as had
been expected, but that now people
are beginning to understand and ap-
preciate, and that the business is
growing rapidly. The store does not
even quote comparative prices on its
own merchandise upon which bona
nde reductions have been made. The
store recently had it's first clearing
sale early In the season. No compare
tive prices were quoted and in expIa-
nation OF this the following appeared
In the ad.:
We do not state the prices at
which the suits In this reduction sale
formerly sold, since. IL we did, they
would seem to be gross exaggera-
lions; we prefer not to state the for
mer price as We would rather have
you judge the value as you see them.
Every woman will recognize that
goods OF as high an order as these
could not be purchased regularly I'M
der two or three times the present
price"
1t would appear to the average read
er or the above announcement that
the New York firm. in trying to i'm
press upon the public the merits of
Its new policy, had quite fully violated
Its own rules in the differences which
are given out in the explanation.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-03

Advertising costa money. but
u II wasn't for the advertising
you wouldn't have the money.
The advertise msnts In q news
paper are more full Of kno,~l-
edge In respect 20 what 10 going
on In a state Of community than
the editorial columns are
Henry Ward Beecher.
Keep your windows clean.
Intense Impressions multiplied
that's what makes advertising
resuItfui.
Advertising may be considered
as half the article and half the
buyer. The man who knows but
one side 10 only halt an adver-
tiser.
Inject genuine energy and en-
thusiasun Into your everyday bus
mess life.
IL makes little difference
whether others believe In w or
not, but II makes all tho dlffer-
ence In the world whether or not
we believe in ourselves.
The way to improve business
10 TO hustle for more.
You often hear the expression,
These goods sell themselves"
! have never yet seen tho lines
that sold themselves. it's either
the hard work on the part Of the
salesman or good work on the
part Of the advertising man.
Edward e. Fowler.