The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1911-06-09
SOMETHING NEW FOR BLACK.
FOOT
Local Business Man Installing Finest
Fixtures Between Salt Lake
and Butte
Will Be Open Next Week

the nnest toggery between oalt
Lake and Butte will be opened next
week at number 116 West Bridge
street, by E. w. Rowles, who has
made such success in the specially
of Proper Clothes for Men," that he
feels justified in charging the bust
ness and will install the most up-to-
date fixtures for the stock.
II Is common remark, Improve
ments are made in all lines but it
is always a pleasing surprise to learn
just what that mean as applied to any
particular business. The printer likes
to tell of the linotype and the perfect
ing press: the farmer displays his
steam gang pillow and the creamery
man talks of modern sanitation and
| the famous Babcock test. We are
apt to think the man who sells cloth
ing has no choice but to stack his
goods on the shelf and on the counter
and jerk some of them out every
time he shows them, and put most
of them back after the customer has
gone.
A suit may be rolled about and
jerked out of the stack a number Of
times before it is soid and 1t becomes
more or less wrinkled Hats have to
! be taken down from the shelves and
the boxes opened to give the customer
an idea of the different styles, and
all this makes lots of work for sales
men. The same may be said of shirts
and various other things. Goods
placed in the show windows have to
be carefully placed because the glass
gets frosted over during cold nights,
and when the frost melts the water
runs down and comes in contact with
goods that touch the glass or the
floor near the glass. Dust also finds
its way to everything and thus the
clothier's life is filled with troubles
other than those he may have with
buying goods and selling them.
When Mr.. Rowles opens his new
toggery on Bridge street, next door to
the post office, it will be in room
l25x80 feet with a fine pair of win
dows at the front for displaying goods.
Windows that are all glass and alum
mum, built by process that makes
them dust proof and frost proof and
consequently free from dampness.
The floors of the windows will be
of maple, the shelveing of the store
will be of oak finish, and the means
of storing and displaying goods will
be glass cases with disappearing
doors. Every suit will be on hang
er that keeps it in perfect shape, and
the glass case in which it hangs will
keep it free from dust. The cases
are so constructed that large
amount of goods can be placed i'm a
small space and yet show color and
shape at glance through the glass.
Hats and shirts and ties will be stor-
ed and displayed in the same way,
and touch from the salesman brings
any of them out to be tried on or
examined closely. The customer who
knows about what he wants can
go into the store and walk down past
the cases and have his selection made
for a complete outfit in the time it
would take to show the hats stored
lin the usual way
The slanting mirrors built in the
alcoves of the cases enable man to
look himself over both fore and aft
without twisting his neck, for they
throw three images of himself in
front of him for inspection.
Mr.. Rowles will have all of his
floor space covered with the finest
quality of inlaid linoleum, the walls
are tinted in mild brown color. and
everything about the place will be
as meat as new pin.
n