The Glenwood post., 1911-03-18
THE FLORIDA way
OF ADVERTISING
If Fake Advertising Works in
Florida, Why Not Legit-
mate Kind in Colorado
BOLLES MADE MILLIONS

If the readers of the Post who ever
had any doubt as to the value of ad
vertising in the settlement and dev-
elopment of new country they might
have satisfied themselves beyond the
peradventure of a doubt by observing
the publicity given to Florida lands
during the past two or three years and
the result of that publicity upon the
credulous homeseekers. Shrewd law
yers, real estate agents and specula-
tors have bought thousands, yes mil
lions of acres of Florida swamp lands
from the state-lands always consider
ed worthless by the natives-and after
a slight expense in the way of draining
the same, and in many instances the
effort in this direction was only a bluff,
have sold to northern land seekers for
from $40 to $50 per acre the lands
which the state of Florida has sold
to the speculator but year before at
from one to two dollars per acre.
OF course that was all right for the
speculator and showed an eye to bust
ness on his part for certainly it proved,
through the assistance of skillfully pre-,
pared but not altogether truthful ad-
vertising, a splendid money making
venture but how about the land hun
CRY fellow with scanty purse bud
overfowing with anticipation and en-
thusiasm, who dreams dreams of the
wonderful Utopia, signs up his con
, tract and begins to pay his monthly
installments, only to find later on after
making careful investigation. that
he has been stung good and deep?
Many of these purchasers will move
down to their new possessions and, hav-
ing invested their all they will make
sort of living for a few years and
then, having become in manner ac-
climated they will stay and go through
with the deal or they will unload at a
sacrifice and get out while others who
can get back to the country from
whence they came will do so regardless
of whether they can dispose of their
equity in the Florida swamps or not.
The country will be settled up and
developed and many will meet with in
different success and perhaps some will
admit that they are satisfied with their
move into the new land. 1T depends
much upon the makeup and character
istics- of the individual. Some people
will fight flies, fleas, ticks and malaria
and the intolerable heat of the south
ern climate and declare they are hav
ing a good time while others will long
for the equable climate of the northern
and eastern country and wish they had
not given so much heed to the alluring
advertisements prepared by the land
sharks who have grown wealthy
through their assistance.
In order that our readers may know
of some of the plans adopted for the
exploitation of Florida lands the Post
reprints an article from the Denver
Post of last Monday describing the
methods of procedure of the Florida
Fruit Lands company, owned and con
trolled by R. J. Bolles who is well
known to the people of Glenwood
Springs and Garfield county. The Post
article, which is under Mama, Flor
ida dateline is as follows:
IsTbo ,rr;vol of orar 4 0OO ppopl,,
within the past few days to settle Oh
Everglade lands, which they purchased
recently from the Florida Fruit Lands
company. has attracted the attention
of federal postal authorities and in
spectors are now investigating situa'
tion that may prove to be one Of the
biggest land lotteries in the history OF
the country.
"The late Governor n. B. Browarl
began to dredge everglade lands in
1905 and two years later Richard ).
Bolles of Colorado Springs, Colo, it is
said, bought 100000 acres of the
land from the state at So an acre. In
1909 the Florida Fruit Lands company
bought 100000 acres of the land and
sold 10000 contracts for plots to peo-
pie all over the world. These contracts
guaranteed that the holders would re-
ceive ten acres, for which they paid
$24O, but the purchasers, it is charged
were told that drawing would b.
held and they might secure 40, go, 12o,
$50, or $40 acres for the same price.
These purchasers have been pouring in