Middletown transcript., 1911-04-08
NEW DEPARTMENT STORE
FoueI & Burstan Have A Big
SDrinu OPENING

spring opening
The Fogel & Burstan Department Store
had it's highly successful opening last
week, and was for days throDged with
visitors-largely, Of course, Of the gentlel
sex viewing its appointments, and exam
ming its big and varied display OF mer'
chandise of all sorts, especially such as
concerns themselves and their children,
bonnets, cloaks &c.
But the center of attraction was the
Spring bonnet counters and cases. Female
headgear by the score-one might almost
from their size say, by the acre. All sorts,
shapes, designs and prices from a plain
yet tasty straw bit costing but 81 to 75cts.,
up to the queenly 5000 affair with its
long, soft ostrich plume Crowning the
marvellous creation. Then you should
see the ladies young and yonnger-ncne
looks old once these artistic bonnets are
donned-crowding around these newest
spring styles liks clustering bees about
some sweet thing. Madam Fashion de-
crees it, and of course what she says goes
with the ladies, and if it doesn't go with
the gsntlemen-well, it had better-Well,
tits the largest display of ladies' goods
of every description frem bonnet peak to
shoe tip, MiddIetown ever saw, and the
ladies have found it out, that they can
really see here at home well chosen
stock of everything they or their children
need, in style, variety and price quite like
the more pretentions department stores
in the large cities.
The store formerly occupied BY Mr.. S.
Burstan has been thrown into one with
that recently used by Mr.. Brockson, and
the whole, besides being entirely reno
waited and remodeled, has been connected
with the second story room by wide
easy Queen Anne stairway. Mr.. A. Fogel,
the well-known young merchant, who for
years kept store on East Main street,
has formed a partnership with Mr.. s.
Burstan, and the new firm are conducting
a Department Store in the above premises
on the corner of Broad and Main streets
under the firm name of Fogel & Burstan.
A number of large, new glass counter
cases, with stools, have been placed in
the rooms above and below; many feet OF
new shelving have been added running
quite to the ceiling; commodious resting
room for ladies with toilet easy chairs
&C., and telephone.
The second story is especially devoted
to millinery of all sorts, and is also pro.
vided With showcases, shelving, cloak
hanging closets &C., together with room
where ladies may try on garments &c.
Large mirrors are provided for the use of
buyers, on both floors.
Mr.. Fogel and wife spent nearly week
in New York recently laying in stock
OF the best and newest modes in every
department of goods and garments, hats
and cloaks for ladies &C., and the large
numbers of visitors and buyers who have
already availed themselves of this oppor-
tunity to buy at home just what they
want, promises big success for the new
Department Store.
Miss Ruth Culp who has had years of
experience as an expert milliner in stores
in Philadelphia, has been with Mr.. Fogel
five years, and will no doubt please the
patrons Of the new firm quite as we'll as
she did those of Mr.. Fogel. Her skill
and taste in trimming hats and fitting
garments, are 30 we'll known to the Mid
dIetown public, that further reference to
them here would be needless.
The whole store is brilliantly lighted
with electricity, large lamps and the i'm
proved tungsten filaments being used.
The gentlemen composing the firm,
Messrs. Fogel & Burstan are always at
tentive to their customers and solicitous
to please them, and they strictly enjoin
like courteous manner towards their pat
rons upon the part of every one OF their
employees.
THE TRANSCRIPT in conclusion wishes
to call its readers attention to the inn
mense four age advertisement of the new
Fogel & Burstan Department Store, which
appears in it's present issue. 1t certainly
bespeaks creditable business-Iike app-e-
citation upon their part of the value of
printers ink, and even if we had not
otherwise abundant reason to prophesy
the firms entire success in their new
venture, the well.knoWn fact that in
trade, big advertising means big business,
would of itself assure us of their prosper
GUS future.