The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-08-06

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EMF $50" Fore
RECENTLY OUR MR.. FLANDERS WROTE a
personal letter to all Studebaker-E- M-F Deal
ers asking for suggestions to how Flanders
90 or EMF 80 models could be improved.
The $500 replies could be epitomized in the
following, which quote from one letter:
Only defect in either model is lack Of cars to
supply the demand. There are three customers
waiting for each that comes from the fac
tory. Please don't try to make them any
better just make more!'
NEVERTHELESS, "TEIE WORLD DO MOVE"
said Calico with his last gasp-and that is
only excuse for announcing any changes. Note
we do not say improvements in either of our
models for 1912
JUST AT THIS TIME, when other makers are
tearing the air with declarations of their new
and radically different models-condemnin their
product Of the past by just much as they
proclaim the superiority of their forthcoming
effort we can say "Our 1912 model is Just as
good as that we sold in 1911-or 1910, 1909 or
1908"
CAN YOU APPRECIATE with what pride we
make that statement-can you enjoy with us
the exultation which comes from knowing that
if in the future only give every buyer
great value for his doar-as much salts
faction and pleasure in his purchase in the
passive will have achieved the highest ambi-
ton of an honest business house2
TAKE FOR EXAMPLE our EMF go" model.
Never was there such record Of service and of
satisfaction the car has given its 10000
owners. SO fawless has been that record we
have today 10000 statesmen working for
love.
DO YOU KNOW THAT STUDEBAKER-E-M-
so is the Oldest car in the world in it's present
! form-this is its fourth year--and the few
changes that have been made from time to
1 time were in external appearances ony-we
( have kept up with the styles in body design
mo OTHER POWER PLANT has ever been able
to equal this in performance Old Bullet" the
ninth car we built holds several world S records
tor speed--84 miles hour on Atlanta Speed
way and she and the others of that first famous
litter hold all worlds records for endurance
Livery one OF them are in service today and many
OF the first five hundred have over 100, 900 miles
OF rough roads toured to their credit
TAKE CAR No 2, for example: 1t is in New Mexi-
CO. Owner writes: Friends who have DUR
chased your later models on my recommended
ton tell me their great; but after four
years OF driving over Western trails, | tell YOU
don't believe you ever built another car quite
as good my No. g."
ISN'T 1T SPLENDID to get letters like that3
LAR NO. II Why that car--our first-was used
tor two years at the factory as a demonstrator
and was then put in the hardest kind of service
as pickup wager" at the factory, doing heavy
truck work. Can't kill her-looks as if she
was good for twenty years or more of the same
kind Of work.
WHEN OUR DEALERS COME TO THE FAC
TORY it is favorite stunt to take ride in Old
No ION top of a load Of castings, perhaps. And
each time they marvel at the durability of the old
car-knowing though they do the quality Of
all EMF $50" cars
THAT is WHY WE HESITATE to claim anv
real Improvement in our 1912 model EMF "3O'
over any previous nodel-pcrsons who know win
doubt our ability to improve on perfoction-or
what they consider the nearest approach to per-
lection that has over been attained in motor
cat
BUT WE HAVE MADE A FEW minor chanpes
that may rightfully be called improvements,
Here are eorne you will agree ara better: Lonuer
wheel base NOW Il inches permitting of length.
sned body, giving more room In front as well "a
rear scat. Body Is also several inches whier
,STUDEBAKER CORPORATIC