The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-11-03
SOMETHING new.
Never Before Attempted by a
Daily Newspaper.
A Full Page of Comics in COIOrs
Everyday.
rFrom Today.s Noon Edition.l

! J
rTrom Today's Noon Editon.1
The State Journal today presents
something unique in daily journalism
1t gives it's readers full comic page
printed in colors; black. blue and red
This has never before been attempt
ed by any daily newspaper in the
United States, so that the State Jour
nal is first.
Many papers have printed comic
pages in colors on Saturday evening
and Sunday morning. but no paper in
the United States has had the temerity
to try to print colors every day.
The expense is enormous. but after
careful calculations extending over
period of more than six months and
great advance preparations, the State
Journal finds that today it is ready to
spring its surprise; and it does So
You can buy this paper for two
cents a copy or have the city edition
delivered at your office or place of
ten cents per week, ten pages or more
every day, with a double number on
Saturday.
If you want this paper to succeed,
buy the noon edition for two cents
from some newsboy regularly and get
the city edition. which will be twice
the size of this edition tonight, that
is twenty pages, at your home or Of
flee by carrier.
AS the theaters say, the free list is
now suspended. We can not give away
any of these papers in colors to po-
licemen, Capital advertising men, or
anyone else.
If you want two copies daily, pay
for them. Don't expect to get one
copy at your home and another at the
State Journal office. free by calling for
it. Don't ask it. We can't afford it.
If we continue this pictorial daily edi-
ton we must be economical in every
respect, save waste, do away with
deadheads of all kinds and exercise
strictest care to make every expendi-
ture count. This is an experiment.
If you are an advertiser, you will be
supplied with what papers you need
for the heads of your departments
when you have an advertisement of
sufficient size in the paper to merit it.
But don't expect to get a dozen papers
free if you have no advertisement in
the paper, or a small one hardly war
ranting extra copies to put before your
department heads.
The State Journal doesn't want to be
close or small about this matter but
we pay for everything we get our
selves, and we have the right to de-
mand that our patrons pay US. If you
don't want the paper, don't take It;
but if you do want it, it is certainly
worth the two cents copy, or the ten
cents per week we ask. If you want
two copies daily downtown, pay for it.
Don't expect to get an extra copy free
just because you may not be goins
home that night; don't ask us this. IL
you want an extra copy of the State
journal, and we hope you will frequent
Iy, give the newsboy two cents for it,
five cents for Saturdays and every
double number.
The newsboys need the money to
help them get through school and busi-
ness college. and to help support far,i-
lies in some cases
Don't deprive them of their well earn
ed pennies by asking the Office for any
free papers.
BY the way, the printing of this pa
per today in colors was known, until
t1is morning to no one outside Of the
family of the editor of this paper, with
the exception of one man, Mr.. w. Her
bert Heine, assistant manager of the
World Color Printing company of st.
Louis, who is confidentially here IN
Topeka yesterday and today to watch
the outcome of this experiment.
Mr.. Heine's concern, of which r. S.
Cradle of st. Louis is president, was
taken into the confidence yesterday
and is intensely interested in the out
come of this experiment which, as
stated above, has never before been
tried by any daily newspaper any
where.
The page picture which we give TO
day in colors is known as "Slim Jim
Touring Europe" 1t is intensely in
teresting. In today's paper he is going
through Holland by balloon. This comic
is one of the incest, cleanest comics
ever printed. See page 10 this paper.
1t is not used in colors by any Kan
sas paper nor by any Kansas City
daily at all. black or colors. The pres
ident of the concern which supplies
the State Journal exclusively with
these colored pictures is an exemplary
gentleman, and by the way, he is at
times a teacher of a Sunday school
class in the Webster Presbyterian
church in the suburbs of St. Louis.
He Will not permit anything offensive,