St. Johnsbury Caledonian. [volume] (St. Johnsbury, Vt.) 1867-1919, 1911-05-10
Advertising Vermont.


Now that the state legislature has
authorized the secretary of state to
advertise the advantages and at
fractions of Vermont the state press
has done more advertising of the
fact the state is to advertise and of
special features that should be adj
vertised than ever before. In this
way the proposed advertising has al
ready brought good results because
it has attracted the attention of
state. We believe the Springfield
Union of Springfield, Mass, has offer
ed the people of Vermont good adj
vice in warning them Of the danger
of combining the state advertising too
much to the promotion of the sum-
mer business as has possibly been
done in New Hampshire. There are
only two months in the whole year
that the summer business can be
made really profitable, July and
August, and Vermont needs promo
ton along lines that will bring pro-
ftable returns more than two months
a year. The state does need more
good hotels and if they are planned
and conducted on right lines they
can be profitable for muchmore than
two months a year. A good hotel in
st. Johnsbury conducted on the same
policy as the Woodstock Inn or the
Waterbury Inn would be very desir-
able and we believe profitable. The
same is true of other localities but
the state could support very few
hotels for purely summer business.
The secretary of state has indicat-
ed that he has plans of advertising
along other lines and is preparing
a book of agriculture and the farms
of Vermont. The. Barton Monitor
offers good advice in advocating the
collection of photographs, data as to
the volume of undeveloped water
power, mineral deposits, the posi-
bilities of Vermont soil and the adj
vantages of being so near the great
markets. This is a great field for
investigation and education. Few if
any of us know what we really pos
sess in the way of available water
power or how much undeveloped
mineral wealth there is in the state.
So few know that we repeat that the
average yield of wheat per acre in
Vermont is the highest in the United
States, that it is the fifth in the
yield of corn, sixth in oats and bar
ley, seventh in potatoes and six
teenth in hay; that the average val
ue of horses in Vermont is $40 above
the average for the United States,
mich COWS $551 above the average,
sheep eight-seven cents above and
swine $1.45 above the country's av-
erage. If these facts could be ad-
vertised and the amount of land that
will produce such yields and the
price per acre could be made known
it would soon lead to the occupa-
ton of all the land that can be pro-
f1tably cultivated and that is all Yer
mont wants in that line.
The same is true of the states
minerals because there is no over
production in them and water pow
er is in greater demand than ever
The opportunity for valuable work
in advertising the whole of Yer.
mont's advantages is great and one
of the surest ways of getting then
intelligently and effectively advertis
ed is to educate the people of the
state so they will have an intelli
gent appreciation of what they pos
sess. They Will tell about it if they
know it and they will tell where Il
will do the most good too. We hope
that one of the first results of the
new advertising campaign will be fell
right at home by the people who are
authorizing the expense of the ad.
vertising.