Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1911-01-20

Distortion No. stated that we have
been accustomed to advertise Grape Nuts
and Postum as "cure-als for everything.
It has never been the policy of this
Company to advertise Grape-Nuts or Pos
tum to cure anything.
We say that in cases where coffee disa-
grees and is causing sickness It's dismissal
will remove the cause of the trouble, and
we suggest the use of Postum for the
reason that it furnishes a hot palatable
morning beverage, and contains natural
elements from the grain which car, be
used by nature to assist in rebuilding
nerve centers that coffee may have broken
down.
Likewise Grape-Nuts food does not
cure anything, but it does assist nature
tremendously in rebuilding, provided the
undgestible food that has been used is
discontinued and Grape-Nuts taken in its
place.
Charge No. states that the passage
of the National Food & Drugs Act COM
PEELED us to drop from the packages some
assertions regarding the nutritive value
of Grape-Nuts.
We have never been "compelled" to
snake any change.
Since the beginning it has been a univer-
sal rule to print clearly on every package
sxactly what the contents are made OF.
Before the passage of the Pure Food
Law the packages stated that Grape-Nuts
Good was made of wheat and barley.
We did not esteem the small amount
of salt and yeast as of value enough to
speak of, but after the new Law came
An we became as technical as the 9th
Fials at Washington and added the words
IL hoyy
no recollection of being asked to.
We believed that our statement that
tsrape-Nuts will supply elements to nour-
ksh the brain and nerve centers is true
and bring authorities to support the fact
Some state chemists believed this a
gross exaggeration and inasmuch as the
flood Dept at Washington could easily
harass grocers, pending trial on the
disputed question, we concluded thaO
much the better way would be to elm
inate from our packages such CLAIMS,
however certain we may be that Cne
claims are true.
Another statement objected to read as
follows:
THE system will absorb greater
amount Of nourishment from one pound
OF Grape-Nuts than from ten pounds OF
meat, wheat, oats, or bread
Some Department chemists deceive
themselves as well as the public.
"Caloried" is the word which defines a
amt of heat determined by the amount
necessary to raise one kilogram of water
one degree centigrade On this basis
table of calories is prepared showing the
percentage of different kinds of food.
Butter shows $50; Grape-Nuts 1896;
milk 07O Remember the statement on
The package spoke of the -nourishment the
Evetem would absorb, but did not speak of
fhc caIories of heat contained in it, for
Che heat is not nourishment, and the
nourishment cannot be Judged by the
number of heat units, notwithstanding
The fact that certain chemists would have
the public believe so.
AS an illustration: Attempt to feed
man sixty days on butter alone, with its
BOO calories. The man would die be-
fore the experiment had run sixty days.
Then. take Grape Nuts with 396 and
milk with 0.70,-the two combined equal
A66-a0out one-half the number of Gallo
eies contained in butter. The man fed for
sixty days on this food would be well
RourishoC, and could live not only sixty