davidaulloa/AmericanStories huggingface dataset:
New-York tribune., 1911-12-03
NOTICES IN HOTELS.

Hotel proprietors will often permit
church 10 place In their vestibules meath
framed permanent notices OF the chu.ck
for The accommodation OF their gaes,
Boar rding-house keepers may be persua:s;
10 accept announcements for the Suldsg
services. which may be mailed each wss
a sufficient supply being sent 10 give on
IA each boarder Handbills and dodgen
have their value, but. as rule, the aver
age coarsely printed handbill does no
bring many results. Small cards are as
rule much better. Poster window Cart
are effective. They should be srtlsticsH
nrinted. so that the storekeepers viii M
object 10 using them through fear OF mar
ring their window displays. Vesuoule mous
cards containing pointed Scripture ten
have their value. Announcements vhia
are first drawn by hand in a novel stys
and reproduced in a dark blue print sn
very effective and should be more generaly
employed when only small number Is n.
ouired. Advertising novelties should +
very sparingly used, unless there IS some
thing about the article that is put oG
which suggests in a peculiar way the ldez
which you desire to impress upon ths
minds of those who receive It,
Mr.. Stelzle has also some interesting
ideas for outdoor advertising for ths
church. In dwelling upon that part Of he
subject ne spoke as follows:
"a blazing cross above the skyline .
the housetops is nightly reminder Of d,
things for which it stands. To the dis-
couraged wanderer along the city streets
II brings back memories OF other dayS
when the church was place OF refust
rtkeuise the sound OF chimes brings closer
home the music OF the olden times Whs
church and home meant more than they CO
now And as memory and suggestion ar
important factors I'm leading men TO action
the cross and chimes are advertising feat
ures whose value should not be forgotten
THE electric sign is useful in outdoo'
advertising, especially II the church is u
a side street or at dark corner. Real
many blocks away, the sign VIII attrac
the stranger who may be in need Of helpw
sympathy, or it may direct the seeker after
a place of worship. Many churches uN
electric signs in advertising their nam&
billboard advertising has been plaeei
upon a very substantial business basis. y
is rather difficult in the average city
act independently Of a national associauc
of billposters and distributors, as TINS o"'
loans or leases the billboards or hoarolng
in all Of the large cities and most deslraos
towns Of more than 5000 inhabitants IN 10
United States and Canada. The argumsn'
for the blllposter is that people DO n@
purchase advertised articles so much O.
cause of what they know about them
because they know of them.
New-York tribune., 1911-12-03
Liberal Advertising Would Help the Church HOLD 0s On
Publicity" of the Right KIM
Would Remedy the Situa.
ton If Used with Good
Taste and Discretion.

as far as possible, OF the various eiss..
OF persons whom It is desired TO resch-s
special occasions If a series % sernn..
Is TO be preached TO people Of differea, a
equations u would be great convenisn,.
to have lists OF such persons. 10 wss..
personal Invitations may be sent, as n.
instance. railroad men, clerks, stencsn
pliers and persons engaged in other oce
nations OF which there are many In d.
neighborhood.
"In. some cities several years ago N
children took up the 'sticker' craze. TIL.
.stickers' consisted Of designs of vartov,
shapes, sizes and colors, with ordinary a.
vertising matter printed upon one side. q
backs being gummed. Few Of them We.
more than two inches square; although d.
great majority were considerably less IA,
this. Business houses got them odt by a,
millions 'Sticker' albums were sold !,
storekeepers. and for time a thrins.
business was done I'm 'stickers.' One chwe
which was conducting a penny savings ban,
for children had 'sticker' made Of a.
design and shape Of o penny about an lei;
and half in diameter. and which aiye.
tised the bank This was one Of the ms
novel 'stickers' OF the year, and there VI,
a great demand for IL in order that q
might be included In the album.
New-York tribune., 1911-12-03
NEWSPAPERS MOST VALUABLE.

'',The daily newspaper Is without any
question the best adv rtisng medium for
the Church." Mr. Stelzle replies, unless
you are seeking to gain the attention or d
particular group of people, who may best
be reached through a class journal or un-
less you want to attract the attention OF a
limited number Of people TO specihc
proposition. On the other hand, for general
publicity the newspaper is unexcelled Tor
our purpose A magazine may have su-
perior advantages for those advertisers
who engage in a national advertising cam
paign, but the Church seeks 10 attract the
attention Of the people in the city In winch
n is located. 1t can best do this through
a newspaper which is read by the same
constituency that it is trying to influence.
"You know the newspaper has the advan-
tage in appearing every day, and hence IL
IS always UP TO date. II is read by prac-
tically every man and woman in town ana
~ an item OF unusual interest is printed 1t
is talked about by everybody In the city
The newspaper is sought after by the read
ing public. 1t already has the entree into
the homes of the people, and 1t is not
looked upon with suspicion. Indeed, most
folks have the utmost confidence In the
paper which they welcome into thelr
homes Therefore, It is not necessary 10
overcome the prejudice OF the reader as
might be the case with some other forms
Of publicity. Newspapers usually nave
large circulations, some Of them Issuing
enormous editions. Hence the newspapers
reach more people than can be reached IN
any other way.
Sometimes ministers and churches com
plain about the inaccuracies of the news
paper, but they rarely give the newspaper
the slightest assistance in getting the story
straight The reporter is looked upon as
an intruder and nuisance. He may easily
be made d most valuable friend by showing
him common courtesy. When a minister
writes out the synopsis OF his address or
sermon and sends II TO the Office OF the
newspaper IL prevents the garbling Of his
utterance, which & sensitive man so con-
stantly fears. Many preacher insists
that the newspaper must send some one
IN get his sermon II 1t is wanted. forget
ting that the paper can get along without
his sermon better than he can AFFORD TO
have them do so. and even though they
actually need il they cannot always afford
10 have a man spend nearly the entire
evening in church In order TO get It, There
may be other sermons 10 be reported. and
the reporter may not be able 10 write
shorthand Furthermore. the preacher
knows best which points he desires 10 have
emphasized in printing his address. points
which the reporter may miss entirely. for
reasons for which he may be not at all 70
blame.
ASIDE from having sern ons and meet
New-York tribune., 1911-12-03

IN legitimate business enterprise. To mar
rate the story Of modern business adver-
tising would seem like a fairy tale. II IS
enough TO say that the successful prin-
ciples which have been discovered In this
experience will be dealt with in state
ment of which / will speak later. If the
Christian men IN the Church have found
this method so successful in their com
mercial life, what unanswerable objection
can be brought to bear against the use by
the Church Of these same methods? Isn't
PauTs principle OF becoming nll things to
all men. that by all means he might save
some, applicable TO this enterprise?
Lastly, the Church should advertise. be
cause IT is slowly but surely losing ground
in our great centres of population, which
are inevitably to dominate the natioH. In
deed, from all parts Of the world there come
stories Of losses In membership, either
comparative or actual. In the face Of this
dare the Church sit back and leave untried
a single method which may win men 10
Christ. provided this method be legiu-
mate?"
What do you consider the most success
fuI methods for church advertsing?" asked
the reporter.
New-York tribune., 1911-12-03

of the church or in some other convenient
but conspicuous place, where 1t may be
easily seen and examined. Such exhibits
may be set up and placed in prominent
stores or other centres where the people
may be reached This exhibit may CON
sist Of photographs, sketches and graphic
features which tell at a glance what
New-York tribune., 1911-12-03
ARGUMENT FOR ADVERTISING.

The Church should advertise, because
men must be reached where they are. II
is the man who Is outside OF the Church
who most Of all needs the message which
the Church has TO give 1t is incumbent
upon the Church 10 take the Gospel TO
men, whether they come to church or not,
but II IS desirable that men should go 10
church. Obviously, the Church must en-
ploy the media which will give It a point
OF contact with those outside and away
rom II. Agencies or methods must be
used that will bring It close 70 the people
and through which II may tell It's story.
There were no newspapers in the times
n the Apostolic Church. neither we're
there the facilities for publicity which are
found on every side IN this twentieth CEN
tury. II they had been available. 1t is al
together likely that the Disciples would
have employed them. As It was. Paul
wrote the Epistles with considerable incon-
venience, and caused them 10 be sent
throughout the Church by special nessen-
ger. At great sacrifice the preachers OF
earlier days went about 10 tell their mes
sage, In hall and street and from house
70 house. The prophets would to-day be
denounced as most sensational in their
methods Of attracting mems attention in
order 10 present Their teachings. There
probably has never been d preacher in
modern times who has dared 10 be as 'ad-
vanced' in his methods Of advertising as
they were. But the Church would do well
30 catch something OF the spirit Of these
PROPHETS. even though It does not follow
81 Of their methods.
uAoa,, cav the Church should ad-
verrse, because the method is successIu!
New-York tribune., 1911-12-03
JUST THE OTHER WAY.

Arctic Hunter-I think u your wife s"o1
wash her face 4. would Improve her "
pearance. ,.ea
Esouimau-Ushl You never seen nsf y
-PucIs
New-York tribune., 1911-12-03
The Rev. Charles Sickle De-
clares That 1t Is Slowly but
Surely Losing Its Hold
on the People.
H1HE CHURCH is losing its hold on

"NHE CHURCH is losing its hold on
the people, according TO the Rev
n Charles StelZle superintendent OF
the Presbyterian Department of Church
and Labor, this city and If IL Is ever to
recover or increase its power, he says, IT
will be necessary for il 10 advertise It's
goods i'm the manner that theatres. depart
,uent stores and other commercial enter
yrises inform the public of their attrac-
lions and bargains MIR. Stelzle says that
the United States leads all other countries
I'm the world when it comics to advertising
IN the field of commerce, but H. is far he
hind others when il comes 10 advertising
in tho field OF religion. England and Scot
and are ahead Of us in the latter respect
because there the Church carries OF sys-
tematic publicity campaign in the way OF
attracting the publc's attention to its
6oings.
According to this clergyman, the daily
newspaper is the best medium for attract
ins the people TO the word Of God, and
that for the reason that It is read by every
body. the rich and the poor. He also hnds
that booklets. calendars handbills, electric
stRns binboards bulletin boards, street.
cars. streamers and banners are excellent
mediums by which II is possible TO draw
the attention Of the people 10 the houses
OF worship.
Nr Stelzle told a Tribune reporter the
other day why he is d strong advocate OF
church advertising and how such cam
paign could be successfully carried out.
Asked why the church should advertise
the minister said.
One night Il few years ago 7 went 70 q
suburban town OF about twenty thousand
people 10 give All address under the au-
spices Of church brotherhood. Beins ig-
noraut Of the location of the church IN
which the meeting was TO be held, the
drug store across the road from the station
offered convenient place at which 10 IN
quire.
Can YOU tell mo where tho First Pres
hyterian Church is? ] asked one OF the
clerks behind the counter
No ne replied, with some hesitation
Then, turning TO another clerk he SAID
George. tell this gentleman where he can
md tho Presbyterian church.
I don't know just where 1t IS the as
sistant answered, but / believe that II
about three blocks down this way point
ine I'm a southerly direction
To make sure that ] would waste no
time. = Young man who stood on the cor
ner was asked the same question lie hau
never heard of the church. As | was walk
ing up the street young woman was po-
utely requested TO show me the way Out
she. too. .was ignorant as TO its where
abouts Just a. ] came opposite to What
I assumed was the building Of which
was IN search a young man came rushins
out Of d store on some errand.
SAY. young fellow. ] called out III
cheerful tone. where's the First Presby-
terian Church,
I'm not sure he said, but think
that's it just across the way
New-York tribune., 1911-12-03

while We we're marching through Georgia
New-York tribune., 1911-12-03
COULDN'T FIND THE CHURCH.

What was the trouble! was lHIS hC"
church enterprise. I'm an obscure part OF
town. Of which the community had not YET
lad time TO learn? No. The church was
..p, of the most prominent in the city, and
IL was over one hundred years OLD. IL
..oo6 an the most travelled corner in the
city. I'm "a beautiful little square. Every
-trcotcar in town passed by it's door Ihe
stceple could be seen from most any point
within a mile. But here were five diiIereht
l,ersons. within three blocks Of the church
three Of them salespeople in popular
stores. and presumably all Of them resi-
cent OF the town. who did not know where
the church was.
"It is possible that the pastor Of the
church, it's officers and most Of its members
took il for granted that every man. woman
and child I'm town at least knew where the
church could be found At first thought
this situation seems objectionable. but gem
eral experience and practical experiment
have proved that about the same condition
exists in nearly every city and town Of any
size in the country Most men outside the
Church are ignorant Of the location, and
especially Of the work Of particular church
enterprises in the cities in which they live.
Now, K IS not so much a question as TO
whether a man can find a place TO worship
when he desires 10 80 TO church as II Is
whether the Church has done its full duty
In acouainting him, first with the fact that
he must go to church If he would get the
most out Of the Christian life and, second,
that here is a church which can help him
develop the best type Of manhood For
how can men be expected TO 60 to a church
Of which they have not heard. and how can
they feel that that Church has the message
which they need, unless this fact has been
repeatedly made plain TO them?
The burden Of this matter rests upon
the Church and not upon the man outside
the Church, cor be il known 10 all Church
men that there is no specific command in
Scripture for the non-Christian TO attend
church We find there are many commands
which have TO do with church attendance,
but all Of them refer exclusively TO the
Christian II must be quite evident, there
fore, that the Church IS placed in the po-
sition Of d solicitor-an advertiser-who
must so attractively and so convincingly
present his proposition that it will appeal
TO those who have a perfect right 10 buy
or not 10 buy-that is. there is no particu-
ar authority vested in the Church which
gives Il the power TO insist that men should
come into its organization unless they have
by virtue OF their confession of Christ al
ready committed themselves 10 the cause
which the Church represents.
New-York tribune., 1911-12-03

So We made a thorouehfsre
For freedom ar, her train.
sixty miles in latitude,
Three hundred 10 the main.
The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-04-30

ONE GOOD JOE BRINGS TWO.
That 's why the Century continues ~
grow, Century Printing Co.. 55.57 Post-
ofico plaee.
The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-04-30
Romp Like Two-Year- -Olds.

The chief comedian, Herr, has been
mentioned for his baroness at his
top. The other nudity in the play
is in the limbs that arc danced with
by eight kiddies. as the programme
society widened his eyes 1t the first
sight OF them. A second look, IL d.
rected 1T their faces. removes doubt
that they have arrived at the ages
of legal indiscretion on the stage
unless the police construe their ex-
plot as unlawfully immodest any
way. We seem To be Kidding our
selves OF prudery in art.
dozen years ago. two girls
abashed summer roof garden by
that hid their. faces while their bare
feet were active in sight.
The new octette OF adult women,
picked out for smallness, and
and childish faces. behaves. looks
and acts like the romplng little
school girls that they purport TO be
in their sunbonncts and short frocks.
The short-sock -frocle damsels re-
appear for several songs and dances.
led by the similarly prankish and un-
trammeled jeanette Childs; and
finally. in a hotel courtyard. they
climb fire escape ladders, hang from
balconies and smash windows with
MISSILES III niSHt TlotinS LHdt seeul9
TO keep them warm without
lengthening OF petticoats or hosiery.
l tell you this because you have
right 10 know it. Those huzzies
ought TO he sent TO reformatory."
l heard one say; and the reply was:
.'They are no moro to me than me-
cbapical wax dolls.
Chorus Lady as Star.
On the same night that those make
believe kiddies were introduced in
Broadway. a chorus belle of former
local celebrity. Patsy Harris, made
Patsy was in the front row OF show
girls: also in the midst of the com
motion where the edges of smart
society and stage gayety blend. She
withdrew into affluent ease. and since
then has been an ornamental fire.
Quenter Of shows. Lately she took
the notion to be serious actress,
That's why Patsy is playing Cordelia
in king Lear" with Robert Mantell,
Contiingents of Tenderloiners go 10
see her. and stay Loyalty until she
has had her way with Lears good
daughter against the two bad ones.
II is too much to expect. though.
that they Will keep their seats while
Patsy Is out OF the scene and Man
tell is in, Lear is Mantel's best role
from Shakespeare, l think. but
Patsys friends don't care for that.
and spend most OF the evening In
ncighborng cafes. One faithful ad-
mlrer LETT an old actor and a mes
senger boy in his two seats. so as TO
be called from his more comforting
chair in a restaurant In time to see
her brief and widely separated
scenes.
The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-04-30
Try This
Pile Cure
II Is Absolutely Free,

Pile sufferers may know to n certainty
they can set instant relief and quick.
permanent cure by trying this free
method.
Simply send your name and address to
the Pyramid Drug Co, $50 Pyramid Bldg,
Marshall. Mich. and they will mail you
free trial package OF Pyramid Pile Cure
in plain wrapper and sealed. Tlls vii.
tell the story. There'l be no moro doubt.
no more misery. no more piles. II 4 bad
case go to any drug store and for 20 cents
get the regular so cent package OF Pyra- :
mid Pile Cure and be sure you get what
YOU ask for This will do the work, van
lsh all vestige of piles and leave you free
active, contented and happy.
II Is a remarkable remedy. Thousands
who were destined 10Y hospitals have
saved themselves by the timely notice
that Pyramid Pile Cure does the work II
is astonishing how pain disappears. how
swollen protrusions vanish how internal
swellings are reduced; how bleeding and
itching stop instantly. One OF the most
important things in life Is to know lust
what 10 do in an emergency. And in piles
the thing to know Is that Pyramid Pile
Cure brings quick relief. permanent
cure and you can prove II free, Write
today for free package.
The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-04-30

matden-not 10 mention the presence
OF spectators across the footIights,
and he IS ahored by her, while they
on the first nisht-liked him.
Infectious Melody.
1t might get along without music,
perhaps. but doesn't try to. and 1t Is
lucky to have one ballad tuned so
infectiousiy that the audience catches
II, and goes out to spread It through
the town. The refrain asserts that
for every boy that's lonely there's
a girl that's lonely, too; and II isn't
so much what it says as the melo-.
diouS way IL says II. ragged lad
with an angels voice is first 10 sing
It; soon an Ethel Green incites n low
er to ardor with it; and the sole OF
II in sheet music doomed In the
lobby between acts.
Doctor De Luxe is straight
farce crt,nped at intervals by gam
boilers, and some of the stunts are
new and singular, II is wonder
that the fad of toy dogs waited for
take their pets to DR.. De Luxe for
treatment. Six bellies In black
gowns carry white dogs, and their
entrance TO the dogatorium makes
the plays opening furry of beauty In
fummery, Each young woman. OF
erect height and willowy. grace.
cuddles her beastle and sings to
mammals little pet" In way TO
light fire OF jealousy in the Johnnie
who watches her from the parquet.
Right after that they are led by a
Jeanette Childs and a big. babyish
puppy in a song about "how to treat
n little dogsie."
Talk of heart interest in emotional
drama, Here are thirteen Jumps of
il huGced up to the pulse ccnters of
a baker dozen OF coquettes. And for
the comic relief there's n mongrel
that, as It's fusSy mistress fears. has
spaniel in motoring logs that. in n
moment of inattention by maid. e
has slipped his auto goggles and
caught a speck in its eye; and a bull
dog that cndeavors to eat Off the
hand of the diagnosing doctor. Fcmi-
nine ecstatics rise high throughout
the lheater during this half hour OF
dog show.
The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-04-30
Gossip of the
Stars and Stage
Continued From Preceding Page.

Alberea. Alcazar. Sevilla" ("Court of
the Pool, Alcazar, Seville y. The
painting is characteristic of Sorolla s
great facility in depicting water. Those
concerned in the transaction declined
to give the price. but it is said on good
authority to have been $4,000. The
other paintings Miss Marlowe will buy
are more valuable.
Miss Marlowe says she intends to
have Sorolla paint her portrait If
sittings cannot be arranged in America
the actress says she will go to Spain
some summer to have the picture made
A Nat Goodwin story over which the
Lambs are chuckling just now, is, I be-
lieve still quite new to Broadway Here
it is:
TWO actors without a nickel between
them, but with a duet Of thirst that had
it all over any camel Of tho desert who
ever lost his oasis, were bemoanlng
their desiccated fate in front of sa-
loon. A bright idea smote one of
them.
"I am going to tap the bar inside, ~
he cried. and dashed into the drinkery.
His friend waited on the sidewalk to