The Richmond Virginian. (Richmond, Va.) 1910-1920, 1911-11-18

And fioated sereneIy before his nosa.
Said the cork: You may flap and
splutter and rap,
But You can never keep me down,
For am made Of the stun
That 10 buoyant enough
To float instead OF to drown"
With the FOREGOING, classified By
President Hamilton Fefld az belong
ing to the style OF composition de-
signated 1ambic Hexametsr. az the
toast OF the evening. the Richmond
Advertisers Club-four months old.
with \ membership Of hundred and
growing oil the time-held a rousine
meeting and smoker last night in the
Business Mems Club.
Tho club heard . strong paper on
What Il Advertising by c. T. Nor
man. advertising manager for O. H
Berry 4 Coz. and liked It 50 we'll
that by . unanimous vote It was
decided to have the address printed
for general distribution
Mr.. Moran discussed the subject
assigned him in all its phases. dwell
Ing among other things on the neces-
sity for good copy" good goods and
effective display.
Visitor From Baltimore.
Charles E. Ellis. manager Of the
Addressosraph Company OF Balti-
more. was the guest OF the club for
the evening. and gave Q talk that
made decided favorable impression.
A. - d.
verttsers' Club Mr.. Ellis was pre-
pared to give the Richmond club the
benefit of his observation in connec-
ton with the Baltimore club. He
told Of the weekly luncheons held by
the club. Of the experience OF his
club in finding splendid material in
It's own members for the speeches
that from q feature OF the weekly
luncheons and OF various methods
employed to advertise and popularize
the organisation. X take this OPP
portunity." said Mr.. Ellis In con-
clusion. "of asking you to boost Bal
tiore for the 1912 Democratic con-
vention."
Weekly Iuncheons.
Following out the suggestion OF
Mr.. Ellis Is to weekly MONDAY
luncheons, the club decided to make
7 thess iustcatoons 4 feature IN the fu-
ture.
The club passed q vote of thanks
both to Mr.. Norman and to Mr.. ELLIS.
for thier excellent addresses.
Putting Down Fake Advertising.
J. L. Hill asked tho cooperation OF
tho club with the National Associa-
ton Of Directory Publishers In putting
down fake advertising.
On motion Of A. Fl. relthaus 1t wa
decided to appoint q committee Of five
to cooperate with q similar commit.
tee from the Lynchburg Advertisers
Club. after consulting with Mr.. Hill
to work In preparing \ bill aimed al
fake advertisers. to be presented To
the next session OF the Legislature.
Under the present laws, according
to y statement made by Mr.. I'M last
nisht. II IN practically impossible in
atrsamsrs Good Work.
Alderman w. II. Adams told of the
splendid results already being real
ixed from the advertising "streamers-
that the newspapers OF Richmond are
running for the Advertisers' Club. He
said he had been astonished 70 find
how great on impression was beina
made by the pithy hits Of infoymA-
ton about Richmond.
"We all need to know ono another
better" said Mr.. George w. Rogers
and. agreeable to tfia sentiment,
moved the appointment Of . ccInmtt-
tee Of three to Introduce everybody 20
everybody elpA.
Following Inc general laadsAaHsns
which Mr.. Rogssr' motion peoduce6,
tho club retired TO tAe dinin- room Il
tho club 70 partahe - = spread lunch
len