The Birmingham age-herald., 1911-07-15
ADVERTISING CLUB IS CITY NECESSITY IS. J. Dobbs Speaks to Cham
 Der of Commerce sGOODlCROWD PRESENT Interesting Suggestions Made in Re- ports of Various Committees at Monthly Meeting Held
 Last Night
 
.GOODfCROWD PRESENT

Last Night
 The regular morrhly meeting Of the Chamber of Commerce was head last night ats o'clock in thejauditoriuin of the chant ber' building. the chief matter of interest beong the very able and instructive ad- dress of & J. Dobbs, of Atlanta. pres dent of the Associated Advertising clubs of America on "The creative of advertise ing" The attendance last light was un- usually large and is indicative of a grow ing enthusiasm in the activities of the chamber organization.
 The meeting was called Ia order prompt. ly at s oclock by President Richard w. Massey, who directed that the reading If the minutes be dispensed with, and that the various committee reports 'be heard. The first report was that Of thei commit tee on new members, showing thetaddition to the chamber enrolment Of the follow ing names: Theodore F. Randolph, Robert Mou1throp and W. w. Harakson. In the absence of H. W. Coffin, chat - man of the railroads and |; ansportation committee, the report of this body was read by instruction of President Massey by Secretary J. B. Babb. The report of the farm movement committee was next made before the gathering hy Chairman John H. Adams, this containing some ex- tremely encouraging accounts of ,ls achievement of that body in the way of To- eating settlers in the Birmingham dis trct. So flattering was the report that q unanimous vote of thanks was extend ed the members of the committee for the splendid showing they were about to make
 New Industries
 The committee for the location of new industries was made by NJ. P. Mes5es. chairman. and dealt particularly with the efforts of this committee towards estab' fishing an industrial bureau for the pur- pose of extending such assistance as IS incidentally necessary for new industries which are in process of location. Thir committee was also able to give an eX- ceedingly good account of several import ant new enterprises which will more than likely set up in the vicinity of Birmlng ham.
 Chairman c. B. Rogers of the good roads committee reported on the work that has been done in tha establishment of modern public thoroughtares and his statement of the success with which the work of his committee is being conduct ed occasoned muShS applause from the membership of the chamber. The lsst report was that of the committee for the promotion of local trade. of which Ro5- ert W. Ewing is chairman In the ap- sence of the chairman the report was read by Secretary j. B. Babh, and was shown to contain some very intel esting news of the progress of this committee towards interesting the local people in the ad . vantages of trading at home.
 In introducing the speaker of the even ing, President Massey said: we have a treat in store for Us in the way of an address on advertising. Advertising is one of the most potent factors in the business wor' today. Concisely it is the question co:li.onting each business mar as to how he can secure the maximum re- suits from the minimum expenditures.
 Introduces MT. Dobbs
 '"The speaker for this evening is as yol doubtless know, president Of the Asso- ciated Advertising Clubs of America, a fact of itself sufficient to attest to his genius and ability in his profession. l, therefore, take great pleasure in inlro- ducing to you MT. s. J. Dobbs of At lanta."
 Mir. Dobbs began his add'tss by assur ing he gathering that his remarks would be directed along the plai8est and most practical channels. However, his hearers were soon disallusioned on this point for in addition to a very pleasing personality the speaker is possessed of many qualities whioh were thrown into his talk not only for instruction, but entertainment
 In the beginning of his address Mir. Dobbs reminded his hearers that the pro fession of advertising was much older than perhaps most people knew and cited the customs of the ancents who were wJnt to emblazon their achievements in pea se and war on their cities walls and public buildings for the information of visitors and peregrnes
 !. Confinins himself mora intimately to local conditions Mr. Dobhs expressed nis surprise that the citizens of so progres. sive city as Birmingham. professing an interest in the development of a city and community had accomplished nothing in the direction of an advertising club which he stated was almost essential to the effectiveness of an organization like the Chamber of Commerce.
 Speaking of the mecantile interests. he said: There are people i1ttyour. city who don't know what you sell. Many of you don't know yourselves what you have to sell The successful business man is one who constantly takes an inventory of his stock and knows what ne EaS on mana. You should know what ycu have and you should let your people know l. Nature of Advertising Club Mir. Dobbs then explained to some ex- tent the nature of the advertising clup and proffered his service to tho Chamber, of Commerce ill the even, there should be a desire to organize an advertising club in connection with the work of this body. He stated that he would be at liberty to return to this city within a few weeks to devote his time to such movement among the bnsiaesi men. The purpose of the advertising clur. he stated, is to advertise advertising, or to teach the American peope the 'oelievr- ableness of advertising" nnG further to teach the advertisers themselves thai there. is a potency in advertising. This he asserted was the province of the adver- Using club.
 MT. Dobbs pursued his remarks along very general and very pracilcal lines. lie warned his hearers against the belief that advertising could accomplish e"cryf thing. There st be behind all adver- Using an equa ' Of profit" he said You must bel be to show that your advertisement is true. The success of the great mercantile institutions like that Of Marshall Field of Chicago is the result of a substantial business judgment plus advertisement"