davidaulloa/AmericanStories huggingface dataset:
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-10-20

Y.) Advertising Club, Julius Schnei-
der, for some time advertising man
ager of "The Fair" of Chicago,
and one of the best known retail adj
vertising men in the country, gave a
lecture on "The' Next Evolution in
Advertising. He stated that, in his
opinion, this was the awakening of
local advertisers to the absolute ne
cessity for high grade advertising
service such as had made fortunes
for the large stores in the big cities
He advised the merchants in each
locality to join forces and engage
the best advertising talent on a CO.
operative basis, and pointed out that
this really must happen in a very
short period as natural advance of
the times,
Mr.. Schneider and others, evil
IDENTIFY do not know that this evolu-
ton towards high grade special SER
vice has been taking place for some
time 1t began with what are called
"Cut Services. " That is, an engrav-
ing house in one of the bigger cities
would get out a number Of more or
less comic advertising cuts, wretch
edly drawn by tenth-rate artist, |
which it sold to a retailer, sometimes
with a little advertising matter, in
series of 26 or 50, one cut for
each week in the year.
While this was all educative, and
as such deserves some credit, it has
probably done more harm amongst
retailers, to the value of real pub
licity, than anything else.
Much Old Junk.
There are a great many of my
readers who now have boxes of such
cuts lying around their stores with
no clear idea of what to do with
them, and even yet those small cut
services" are being sold to delud-
ed merchants by glib travelling sales
men.
Another herald of the new special
retail advertising was the local wri-
ter He also is evoluting. He has
been getting better every year till
now, in some ways, he is quite ac
complished. In the majority of ca
ses. however, the local ad writer has
been somewhat like "Our Johnnie"
who has won a prize for drawing
b gosh and who forthwith blossoms
out into a famous artist - locally.
This class of publicity has likewise
done its share in giving the retail
merchant cold feet The local ad-
vertisement writer has been mostly
shining example of the trite saying
ga little knowledge is a dangerous
thing"
The next phase in the evolution
was one that bid fair to solve all
difficulties. About a year or two
ago a famous artist, who had made
a reputation for a comic series of
newspaper pictures, was induced to
draw his comics into advertisements.
These were syndicated in electro
type form all through the United
States and Canada to all classes of
the large quantity sold Of
each electrotype making it possible
to quote extremely low prices to the
local merchants. That was the next
rise in grade from the old comic cuts
Of the local engravers. because these
were well done by a first
class artist of acknowledged stand
ing.
Still Advancing.
We have now advanced one step
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-10-20
Law Office Is Moved.

Have moved my Office to rooms 8
and 8, new Williams building. Wal
ter L. Tooze, Jr., lawyer. tt
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-10-20
Still Advancing.

We have now advanced one step
further The idea that it is neces-
sary to have a comic drawing to at
tract attention Is exploded. As a
matter Of fact. a comic cut does more
harm TO the advertisement than good
for It makes the whole advertise
ment laughable and when people
laugh at a thing they seldom buy IT,
Il Is unfortunate that many mer-
chants do not realize this even now.
A good joke in pieture form still ap-
pears to many Of them TO be the acme
Of successful publicity. But they
are learning.
There are now one OF two con
Germs who. with strong financial
backing. supply retail merchants
with advertisements. illustrated By
the best artists and written by ad-
verfisi1r experts who have specially
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
BLOW TO NEW YORK BOXING.
Gov. Dix Now Urges That New Law
Be Revealed.

ALBANY. n. Y, September o9-Gov
bis VIII send to the legislature TODAY a
special inrssage urging the prompt re-
pfhi "f the FrnWicy law under which
HE state athletic commission was created
I" lesniize boxing and other athletic
exhibitions III this state.
The governor said last night that he
approved the Frhwlry bill because he be-
llry"h mat ia proper regulation of sports
under state supervision would tend to
elevate theih lie now feels convinced
Tint flte law hhs not operated to ac-
rotnpisii that pufpna.
Considerable doubt wus expressed last
night as - whether favorable action
sSuuid be taken On the governors rec
aiitiniidafi"n al this session OF the legis-
ialJff, ~ sisW of The determination of
the legislative leaders II adjourn sine
die E5 tonight ~ tomorrow ut the
latest
In fact, many If the leaders expressed
the opinion 'but action on IN. recon-
intDuat non slibiid Id deferred unit, the
neat Session. IHnf contend That the law
has tiui hesa gwen "a fair and Thorough
test ~ Tie shhil tihie u has been In op-
stafIaH
senator IRA aieg sas among those who
belle sai st,Gii "a s.iifss shn,id he followed
fl * Efiisgea ti,ai Tie DISPUTE betwcen
lie IVA stHtetin commissioners nyer tho
legality ~ The itdsa Gf hndlnon Sauar re
in fdsn Far haiiiie H.Ains bouts con-
ifibiied largely ~ Tie governors de-
Termination - recommend IA repeal of
the Ffa~iss law
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
Other American League Games.
Athletics Trim Mans.

PHILADELPHIA. September 29.-Con-
ME Mack's worlds champions had no
trouble winning from Cleveland yester-
day afternoon, to 3. Both Knapp and
Reisigle Of the Maps were hit hard, while
Danforth, the new twirler of the Ath-
letics pitched splendidy after the third
inning.
Strunk again played first base and dis
PLAYED the fact that he is not quite at
home on the initial sack. He made two
errors. but some of his chances were
rather hard. Wednesday he made one
miscue.
Derrick. who is giving Shortstop Barry
"A rest, did pretty well In the field, but
Barry was missed at the bat.
Emerson, the Dartmouth College boy,
who was with the Baltimore team for
awhile, also was seen again In the out
field He had only one chance In the
garden and he got that Al bat he landed
hit and proved his speed on the base
lines when ne annexed steal. While
Emerson Is young, he II showing keen
knowledge of how the game should be
played Score:
RI r..
PHILADELPHIA % o 3 90 x-3 II
Cleveland ...... % o 90 q %
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
BY j. ED GRILLO.

When a manager is in charge of q
strong ball team much may depend on
his judgment in directing plays ana
handling his men. but the man in charge
of a weak team has to work to better IL,
for week team, even if led by Soc
rates. cannot hope for success.
Washington has had such hall team
for wears No doubt il has been in as
competent hands as any other when Il
came to the knowledge of the game but
these efforts were wasted. because of the
lack of material which could execute. In
making their selection of successor to
McAleer the club owners should bear this
in mind The man to handle the team
should be one who can improve the
youngsters now on the list and establish
a system of developing others by means
of minor league connections. OF course
this cannot be done in a few weeks or
months 1t will take time and lots of
work to place the local club on a par
with its rivals in th: respect.
With the present team 1t matters little
who is selected to manage. One will do
about as we'll the other. for there Is
little more than nothing 10 work WITH
George Stovall of the Maps has been
mentioned as the new manager. He
made his reputation this year by having
the Mans make a rood showing in the
race and yet ii is doubtful if that team $
good showing can be attributed to STOW
all When "A team has couple of
hitters like Jackson and IaJole ana
corps of good young pitchers 1t hsures TO
beat out a lot of teams. Stovail may ne
the right man Tor the job. but II cannot
be said that his experience with Cleve-
land assures this. for. after all he nai
much stronger team to handle this
wear than he would here next.
Judging by the easy manner in which
the Cubs have disposed OF the Giants In
the last two games. it might be inquired
that McGraws team does not stand As
good a chance against the Athletics as
did the Cubs last year, but of course
there is nothing reliable about has" 1.t!tI
done. There are so many instances where
one team. which is down in the race, VIII
prove stumbling block for one that Is
fighting for the pennant that to get a
line on so important and yet short a
serie, as the worlds title games is next
to impossible.
Why Bill Cunningham has been kept
on the bench ever since the Nationals
have been at home is one of the ques-
tions which the. fans have been unable tol
fathom.
teams last trip on which il broke even
and gave evidence of having improved
He is in splendid physical condition now
and il would have been or inValuablel
benefit to him to have been allowed tol
play during the closing weeks OF the
season Elberfed is not an experiment
Every one knows his ability and 1t is not
likely that ii Is the intention TO Develop
him into a second baseman.
Cunningham is youngster who must
he given credit for having chance tol
make good There is plenty of room for
Improvement in his work, but this is not
to be attained by allowing him to sit on
the bench There has been nothing att
stake so far as the Nationals are con-
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
6ERIZNENT @1MENr
zSssHappeninSSs 1Sportdom

cerned for the past few months. The
team has had seventh place cinched and
does not stand 4 chance To -niSh higher.
that it would seem 20 be good policy -
have given Cunningham the opportunity
he needs TO improve himself
The gross receipts of the vorld's series.
taking for granted. Of course. that the
games will he played in New York and
Philadelphia. are estimated Ia reach tha
Ssr1.eno mark, according 10 New YorA
writers. This, of course. would be All
enormous amount and Vet il is possible.
since the gross receipts last year " ere
$i1i,:H. and with the improved cundt-
tions of the Polo Grounds it would re-
quire but an increase of S1i.p"o 10 make
this amount,
Happenings of the past few days would
indicate that ii is not a wise move -
back either Of the teams which are fig
ured TO take part in the world s series
at this early date. So many things MAJ
happen to impair the chances Of one or
the other of the probable contestants that
those who are specu,atiVely inclined will
do we'll to await the day when the teams
take the field before backing their opin-
ions. The laying off of MarGuard and the
reported injury to ''Stuffy' MclnnesS only
shows what can happen within the next
two weeks. Injury and illness may have
a whole lot 10 do with deciding the COM
ing worlds series. Last year Johnny
E.SerS absence was undoubtedly falt DN
the Cubs. and who knows but that one
of the players on whom much depends
in the coming struggle NAV not he in
ca pacitated before the games are played.
When Joe Cantillon was the manager
of the Nationals he charged with
everything short Of murder To explain
his teams failure. Somehow or other the
patrons of the game here allowed them
selves to be convinced that CantilIon did
not know how to handle men and that
he did not get his players best efforts
Since then Cantillon has won two con-
secutive pennants in the American AS
ISOLATION. thus disproyinE the charge that
he was incompetent. for ii is just as hard
TO win in that company ii is in this
But the difference Is that Joe has a
strong team in the American Association,
where he had a weak one here Further
more. there has been no Improvement in
the Nationals standing since he left here,
and the nucleus for a winner which he
was responsible for bringing here re-
mains intact without having been added
to- So far as Cantillon is concerned the
change was for the better. for his two
winners have brought him prof
its which are conservativey estimated TO
be considerably over the ne-hundred-
thousa nd dollar mark.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
Pitchers Look Good.

The pitching talent Is, strange to say.
not worrying Wallace much. Such Of the
men have shown have given him
almost a surety that he viii own a good
pitching department before the 1912 year
is very far gone.
It's hitters and base runners Wallace
wants: also new shortstop To succeed
himself. For Wallace, although he does
not like to admit 1t. feels that his speed
and hitting eye are daily dwindIing, and
that he must make provision for a sue
cessor Where he can get ore who car
even compare with the Wallace of toda )
is mystery.
Wallace is not figuring much on win
ming games now. All he wants is To gel
a line on his material to save him lot
of useless guessing during the spring
tryoutS.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
RATIONAL LEAGUE GAMES.
Cubs Beat Giants Again.

CHICAGO. September Zt.~ihlrHgo made
IL two straight from Sew York ysssetdn j.
winning the second game ~ Tho series. .
TO l. An a result the difference bel srets
the two clubs In the psnnant race has
been cut down to :5z gaush. or 4. points.
Toe Tinker delivered the hit which gave
Chicago the victory. After two men were
out iheckard and Schut. each singled.
and both scored on Thinkers double 10 left
field
Mathewson opposed King Cole In u
pitchers battle. The former was hii
safely seven times, while Cole allowed
five hits. only two of which were bunch
ed in the opening inning. The support
however behind Mathewson was ragged.
while that behind Cole was perfect
New York was first to score. l.. Doyle
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
Shevlin Exhorts Firemen.

The last speech was by Owen Shevlin,
and it was a treat to listen to the Vigor-
Gus white-haired gentleman. Every line
told He implored the young men to
drop the cigarette and slouching habits
and to walk and hold themselves erect,
as he had always done; and then when
tbe, crow old. as he was growing Old
they would find they We're not old ex-
cent in the hair. and that in the speakers
case was an extra addition. He knew
all the boys and men in the hail. and If
any one is going to inspire the llremen to
heat the notice next year it is Mr..
Shetln.
The meeting broke up with votes of
thanks to the speakers. not forgetting
Miss Rohner for giving the finishing touch
to the affair by her graceful presence.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
LONGWOOD TENNIS,
BOSTON. September CIT

BOSTON. September 29.-The final
match in each of the three yrincipal
classes of the tennis tourney for women.
which will be completed at the Longwood
Cricket Club today, has for contestant
Miss Hazel v. Hotchkiss. Yesterday she
won her semf-final match in the singles,
won another in the ladies' doubles with
Miss Elanora Sears for a partner, and
then with +. III. Whitney scored her third
victory of the day in the mixed doubles.
A, pearances are that nothing can stop
Miss Hotchkiss from being the challenger
for the Longwood cup and 1t should he
equally as certain that she will be on the
winning end in the other two classes.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
Yanks Run Wild.

NEW YORK. September 20 New YORK
defeated st. Louis yesterday. ~ to IL. In
IL game more farcicai than any seen here
this season. The visiting pitchers issued
thirteen passes and the New forhetH
stole fifteen hares Stevens ANA flhfke.
six of them being In single inning the
second. The score:
IL ~. +.
Neu York :, 3 u = . ks IL u
6, Ioris % 4 % 90 a-i2 il u
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
WANTED FIELDER TO
TAKE WALLACE'S PLACE
special Dispatch to The star.

S|@cial DlsNafch % The STAR.
NEW YORK. September ca.-Bobby
Wallace and his mon arrived here yes
terday morning for a series with the
Hghlanders, rain having prevented the
concluding game AT Boston against the
Red Sox. Wallace's sole hope. now. is
80 develop some good players ON the fall
TRIP who will give him a nucleus with
which to start the 1872 season.
Wallace has shown several new ones.
besides q long string Of young pitchers.
RsCultnn and Compton are the best look
although this big Titan of man
Kutina 10 expected 10 develop into both
:. inter ana nrst haSeman.
The best asset in Waliaces new book
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
Rajahs Easy Picking.

ST. LOUIS, September 29.-Brooklyn won
easily from ST Louis yesterday, s to L.
The local team started with recruits in
all positions except two. and used regu-
lar players after the game proceeded.
Brooklyn obtained Is hits from the three
local pitchers. Score:
r. II. T..
Brooklyn. o 90 1 > = o 0-S Is :,
st Louis. ........ | 20 . o. .
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
Fhillies Beat Pirates.

PITTSBURGH. September % - Pitts
burgh yesterday was shut out by Phila-
delphia. to o. Only four Pittsburgh
players reached third base. OToole start
ed the game for Pittsburgh, but retired
after three innings. during which Phila-
delphia made all it's runs.
Robinson and Leifield pitched good ball,
but there was no batting behind them.
Score:
r. III. f.
Philadelphia. 49,. 81 900 o. Z q
Pittsburgh. ...... u o u o q O 0 O 90 ) 1
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29

Hush, Hush! The Cubs are not deao
yet.
Something serious seems to be the mat
ter with "Rube' Marquard. He mas oeeii
hammered from the box in five OF ms
last six starts.
Without this crack southpaw IN the
very hest of condition. McGraw will nave
tho time Of his life winning the world ;
chamnionship from the Athletics.
Philadelphia hits all kinds OF rlsm nt
handed twirling far and often. Coca poI.-
side twirlng, on the other manu-;
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
got a single to right and scored on Mer-

k1e'S single.
In Chicaeo's half of the first Mathew
son appeared nervous after Sheckard sin
gled. but steadied down until the Inflated
third inning. in which Chicago punched
three hits, which won the game
A light rain began falling in the first
half of the second inning and continued
throughout the game, the ninth period
being played in a downpour. Score:
r. H. r.
Chicago. 90 > o O OOOx-2 q
New York | o y o u y O o. :, .
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29

Detroit .............. O o ] o o o.
First base on errors-Washngton .: Detroit.
/. Left on hases-W ashington. g; Detroit. 3.
First base on bals-0f Johnson. .: off Summers.
;. Struck out-By Johnson. 4: lay Summers, 4.
Sacrifice fy-Johnson. Sacrifice -Elberfeld.
Stolen bases-Milan Cobb. Double plays-Mc-
Bride TO Schaefer 10 Street: Delehanty to Gainor.
Hit by pitcher-By Johnson tMorsar;yt: by sum
mers tStreetl. Gmpires-MesSrs. Mnlin and
Evans. Time of game hour and 81 minutes.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29

Howard Armstrong. the school teacher
pitcher, who has made an enviable repu-
tation in Cleveland's amateur base ball
circles this season. has joined the Ath-
letcs in response to telegram from
Connie Mack.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
MINOR LEAGUE RESULTS.
AMERICAN ASSOCIATION.

At Columbus 1: Columbus. 5.
At Toledo indianapolis l. Toledo 4.
At Kansas Ifiy-First game: Milwaukee,. ,:
Kansas CITY, q. Second game: Milwaukee, :;
Kansas City. q tcaled end eighth inning, DARK
ness.
At Minneapolis St Paul Minneapolis both
games postponed twet Groundsl.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29

people present, con-
sidering how large
a community the
three vital forces
of the city must
comprise, and it
seemed a pity that
such little interest
was taken in the
browning event of
the joint sporting
event. Those that
were there, how
ever. made up in
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29

Arthur I. Keller. one of the most ia
NOUS American illustrators, has made the
drawings for 1.-THE Money Moon" by
Jeffery Farnol, which begins in our next
Sunday Magazine.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
wESTERy I.EAGuE.

At Omaha-First game: Omaha, I; Denver. O..
Second game: Denver. ): Omaha. =
At st. Joscph-First game: ST. Joseph a. To-
peha ; Second game: Topeka. /: st. Joseph. 0.
At Tueblo-Pueblo, .; Dies Moines. 4.
No other games.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
ATHLETES PRAISED
Marquis of Queensberry Dis
tributes Prizes.
TIE FOR FIRST PLACE
Winners Possible Candidates for
Olympic Games at
Stockholm.
By the MARQUIS of Queensberry

Copyright 1911. by the Marquis IF Queensberry
CHICAGO, September 81, 1911.
Monday evening | had the great pleas
ure of being asked to go to Ogden Park
to distribute prizes won by the police
hremen and postal service sports in
recent athletic meet There We're few
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
MARQUIS Gets Irish Welcome.

Then Frank j. Ryan, representative of
the eleventh district, followed, and in his
melodious Irish voice recounted the in
terest he took i'll sports, how good he
felt all sports We're for the young, how in
the legislature he had stuck out and
tried to get a good siX-round boxing bill
passed. and how he had offered TO put
on the gloves for six rounds with a
recalcitrant member. who refused the
dare. Perhaps it was just as we'll for
him. to Judge from Ryans solid frame.
Mr. Ryan was kind enough also TO eX-
tend me true Irish greeting. He refer
red 10 the late Caroline Queensberry, my
grandmother, and how she was venerated
by the Irish for her devotion to the
Irish cause. And he was good enough
to saw that all Irishmen here would
welcome the grandson OF Sister Caroline.
as she was called. 1t was gratifying and
the casting of her bread upon the waters
cometh home, as all who do cast 1t ever
find
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29

VIII be a gentleman named Woifgang,
VINO comes. with Mouiton, from the
Lowell team OF the New England League
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
O'Brien in Rare Form.

BOSTON. September G-Bnck bEfi"h
allowed Chicago only three hits yehtsf@
day. while Boston was hit'inF Lang"
hard beating the White Soz. q ~ Is.
Mayer caught his first game for chi
caso. Score.
Ri. r.
ro.,op % 3 q % q !. !
fhica d % y - % =
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
Manager Will Have Do Experimenting With Nationals Youngsters
NATIONAL LEAGUE
REMNANT RACE DOPE

New York suffered it's second
consecutive defeat mt tho hands
of the Cubs yesterday. hut the
Giants can clinch the National
League pennant by getting an
even break ON their remaining
fourteen games, Notwithstanding
that the Cubs win all of their
nine contests. This would end
the seasOn as follows:
New York. ........ ~ - $50
Chicago ... 96 - .62S
1t IL possible for the season to
end In n tie, hut for snch to occur
the Giants would have to lose
eight of their fourteen games
and the Cubs clean up In their
nine games. This would make
the figures Mt the xind-up read:
New York ..... as 80. G2s
Chicago ........ 9B ~ 1923
The Cubs have one remote
chance to grab the flag. To do
this New York would have to
take the count nine times out of
fourteen times and the Chicagos
win their nine games. which
would terminate the season Az
follows:
New York .... % So .617
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
SUCCESSOR IS TO
PICK OWN TEAM IN SPRING
New Manager Will Get Chance to Try Out
Youngsters Handles John
sons Delivery Best.

Gainor looks to he player of much more
than ordinary ability.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-09-29
NATIONAL LEAGUE.

TODAY. TOMORROW.
New York at Chicago New York NJ Chicago.
Philad'a AT Pittsburgh Philad Il mt PlitSbIrgh.
Boston at Cincinnati. Boston ut Cincinnati.
Brooklyn at st. Louis Brooklyn At st. Louis