The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1911-08-18
r. A. GERBER & SON
Where High-G Grade Furniture Is Made
Specially.

stocked anu HdlluSOHlCly d. dliSCu
store devoted to furnishings for the
home which is to be found in Putnam
county is that of F. A. Gerber & Son,
located in the heart of Palatka's BUSH
ness district. 1t is pleasure to visit
such well-appointed and splendidly
systematized establishment. Artistic
handling of interior departments,
thing ordinarily neglected in any but
the largest metropolitan stores, is the
keynote of the fine impression one re-
ceives, backed UP by an air of general
business efficiency and the snap" of
modern methods.
The attractive and substantial new
building which they occupy on Lemon
street was built according to the per-
sonal ideas of the firm, and is one OF
the very best in town, being OF first
quality terracotta brick, with many
innovations for the convenience of
the owners and their patrons. 1t was
constructed at considerable expense
by one of the best architects in Flor
ida.
There are two floors measuring
1850 square feet in area, with two
large balconies between them 6x8o
feet each A warehouse of generous
proportions in the rear is used for
the storage of heavy furniture and
supplies.
The main floor is given over to dis
plays of fine French china, Cameo"
enamel ware, useful and ornamental
crockery and vases, high-grade clocks,
Rreneman window shades, the best
shades of their kind manufactured, to-
gether with full line of refrigerators,
manufactured by the Niagara Re-
frigerator Company of Buffalo, N. y;
"Wear- Ever" aluminium cooking uten-
sils, water coolers of every descrip-
ton, kitchen cabinets, ranges and
stoves from the Detroit Stove Works,
for whom Gerber & Son act as spe-
cial agents throughout this territory;
bamboo furniture, manufactured by
the celebrated Westbranch Novelty
Goods Company; Carter & CampbelPs
reed furniture; everything imaginable
III the way of mission furniture, as
we'll as mahogany and quartered oak
pieces, porch swings, hammocks and
lounging pillows. The company also
has the sole agency here for the iron
beds put out by Foster Bros Manu-
featuring Company, and the equally
popular spring beds of the McElroy-
Shannon Spring Bed Manufacturing
Company.
The right-hand balcony contains
two rows of willow chairs and porch
rockers, as we'll as infants high chairs
and many attractive pieces of bamboo
furniture. On the other balcony may
be found dressing tables, toilet stands,
while the bridge connecting the bal
comics contains an exceptionally at
tractive line of fireless cookers.
Ascending broad flight of stairs at
the rear of the main floor, the second
story is reached, where are to be seen
a splendid stock of bedding, mat
tresses, cotton bed-puffs, lace curtains,
rugs, art squares, as we'll as fine china,
lamp chimneys and a great many
other of the finer household fixtures,
An up-to-date repair department for
the mending of furniture and repair
ing of broken things generally has
been added to this floor.
Mr.. F. A. Gerber, senior member Of
the firm, made a tour of the great
Northern markets last month to buy
for the coming winter season and
also to make particular study Of the
latest things in high-grade carpets and
rugs, of which the company will make
a speciality.
The Gerbers have occupied their
present handsome lection for about a
year 1t is eleven years since they
opened in Palatka, however. AT first
the founders of the company did un-
dertaking. Then furniture was added
as a side-line Finally as the bust
ness had grown to such an extent as
to Justify the move, the two depart
ments were separated. The undertake
ing establishment is now located at
400 Lemon street
The front of the building is fitted
UP in the style of a chapel, while the
display room containing baskets and
other funeral equipment is suitated at
the rear. This stock is the best OBJ
tainable. being secured through the
National Casket Company and the
Chattanooga Coffin and Casket Com
pany. Mr. Gerber is a graduate of
the Champion School of Embalming
OF Nashville, Tenn, and Clark's
School of Embalming of Jacksonville.
1t is a truism to state that no serv-
ices are more eXacting nor call for
more resourcefulness than those of
the successful funeral director and
embalmer. They must be strictly
scientific, thoroughly in accord with
the conventionalities, and bear the