davidaulloa/AmericanStories huggingface dataset:
The Washington herald., 1911-01-20
WALL STREET NEWS
Market Stands the Test of
Heavy Realizing Sales.
PROFIT TAKING IS RENEWED
Nothing Has Developed Since First
of Year to Suggest the Selling of
Stocks-Directors of Bank of Eng
land Fail to Reduce Discount Rate.
Market Bullish After Opening.

New York, Jan 13.-The stock market
was again subjected to-day to the test
of heavy realizing sales, and it stood the
trial so well that at the close prices
were as high and in some prominent in
stances higher than the figures at which
they left off yesterday. To-day's trial
was, Of course, most significant as it was
Of cumulative character.
There was very considerable profit tax
ing on Tuesday. despite the rise on that
day in a few stocks. Sales Of the same
sort were large yesterday, and were larS-
sr to-day than either on Tuesday or Wed
nesday; and yet the market absorbed
them all easily, and at the close to-day
another strong and general buying move
nent appeared to be under way.
Market Inspires Confidence.
Indeed, it must be said so far stock
market factors go that nothing has de-
veloped in the news since the first of the
year to suggest selling of stocks, and that
the continual course of the market itself
since that time has been such as to in
spire confidence.
Nearly all the occurrences, and all of
any Importance whatever, have favored
the constructive side of values, and the
where evidences even of business con-
traction are looked upon only as signs
Of the progress of a general and health
full readJustment in business and finan-
cial affairs.
This estimate was plainly and rightly
put upon the bank troubles here that
occurred since january l. They were
regarded only as house-cleanng in the
local banking situation that had been
laid since and d.
Such were good and desirable. The
stock market, however, would not have
regarded the matter in this way had not
the market itself been thoroughly liQ-
Undated and the minds OF people in
Clined toward hopefulness.
Public Interest Increases.
II appears to be the case. too. that
public interest in the market is slowly
but steadily becoming greater; and also
perhaps because of the notion that an
upward movement in stocks foreshadows
a favorable turn in business as yet
more or less concealed from the mass
OF people. Business men themselves are
beginning TO display more cheerfulneSs
and TO question whether they ought not
tn be somewhat more enterpriSing IN
their ventures.
Whatever desire there was to liguida te
stocks this morning was no doubt as
sist"l to some extent by the c!rcum-
stance that the directors of the Bank of
England did not reduce the discount rate
of the bank from AZ per cent. This
fact led to some heavinesS on the Lon
don market itself and even on the Paris
bourSe.
To-day'S selling of stocks. 30 far as
reference TO any liquidating movement
is concerned. was confined to the first
TWO hours of business. After this the
market turned duh just as il has a doz
On times in the last six weeks after a
decline of from ono TO two points had
taken place IN the active stocks. In the
last hour all-round strength was again
shown and prices rose so as to leave
small net changes for the day.
The Washington herald., 1911-01-20
NEW YORK MONEY.

c1c:,ancr to-day opened =. T,T cent. highest ;.
lowest %1=. closing at 2. ;zr c<11t- Most Of the
day loarS were made at - Ter cent.
Time money was unchanged in tone. Offer
ingS fairly literal in amount and demand.
while active. sufficient Ia absorb fair
rrTpJrti0n Of the output. Rates: @s34 per ofnt
fr sivtl days: 5i4Ajie ninety days 39sa3T. fIr
four months; J+iai for five and six months / for
nine months
Mercantile paper camc INTO the market quite
frrr H. meeting. the whole, with quite good
demand Rates: 4at1- per cent for sixty and ninety
DAYS indrrSed bills receivable and choice four to
months single names: 4i-a5l4 Ter cen; for
others.
The Washington herald., 1911-01-20
CHICAGO LIVE STOCK.

Chicago Jan. e.-HOGS-Slow at yesterdays
best time Quality fair. Bulk Of pricrs. sooaa o..
Estimated receipts to-day, AHo head; leftover.
SAD head estimated tomorrow. 1900 head.
Lights, 7.Saslo; mixad and butchers. 7.s5aS 10;
heavy. 7.soaS 10; workers, $40: pigs, 1Oas.1.
CATTT.E;-Steady. Estimated receipts to-day,
Q 900 head. Beevs 4.sh7.O: and heifers.
26Ga6D; Texas steers. 40aa4o; stOckers and
feeders, 3Sl5.e9: Westerns. 460s60O.
SHEET-S.eady to 10 cents Lover. Estimated
receipts to-day. 5000 head. Natives. 26Oa4.60
Westerns. 275aI6O; yeariings. 47oa5.a0; lambs,
4.75a6I50; Western. 500a6.5
The Washington herald., 1911-01-20
NEW YORK PRODUCE.

New York, Jan. M-BUTTER-Recipts today.
SIS package& The maska held steady. Creamery
spocials pr lb.. 2: do. xtrnA ~; do, hrzs. = /;
State dairy. tubs. finest, 81: prOcus spe1sls q.
CHEESE-ReceiptS to-day. 10 buUeA Tte market
Is top heaSy. State whole milk specials Sftembcr.
Il; do, whole milk. fancy coaorcd. Septcmbf 151;
Skins. Ausust-Sepfember quality. L; do. average
fine. II.
EGGS-Rcceipts to-day. n.oN ca2A Fresh kEgs
rule stesdy. State, Pcnnsyivsnia. and nearby hen
nefy. vhite fancy. 8: State Penu1yfyaniA and mar
By heuneEy. browns, fs.ey, a; h~Ih Gath2sd saeosd
The Washington herald., 1911-01-20
COTTON MARKET.

Quotations furnished by W. f. HibtS 4 Co..
members Of the New York Stock Exchange. Hibts
Building.
New York. Jan. 1a.-Tfie market very dull
Throughout tho late afternoon Fricsfs. however
well sustained by the cntinuatun Of the aggressive
support pronounced feature during the
ing from the leading finn of sIIt dealers and other
bull interests This. however largely because
there inlprtant selling rrr-ssIrc Trading
continued very small in volume Throughout the
afternoon with fluctuations crfned within q ranan
The Washington herald., 1911-01-20
WASHINGTON STOCK MARKET.
Sales Regular can. Z O'Clock noon:

saIes-ReEplar can Z O'Clock noon:
United States reg IS, s. 600 at T1S,S
Washington Railway & Electric Is. So0O 1t sfS.
81 900 at Sih.
Washington Railway Electric CON-. 8 at q. %
at 81.
Washington Railway 4 Electric nd. At s.
at s.. Il at S. 9 at 50.
Washington Gas, g At ia 8 at TS :. at IN.
Mcrgcnthalcr. 10 at ara. 10 at 2i7.. at as. at
u.s..
National City Rank at M
Second National Bank, 10 at IA
After call:
Washington Gas s It n s At =.
LSIlston 10 at 6r.
CAPITAL Traction at ESa At lga.
Following the Rd and asked pricrS posted
at Yesterdays meetinS Of tho Washington Stock
Exchange:
The Washington herald., 1911-01-20
Probate COaF<.
JUSTICE GOULD.

JUSTICE OOSLu
Estate r George II. Ringz,cld; leftezB 0 admins
traticn granted To FraIcs A. Smith: bond. A0o
Attorneys. King King.
Estate Of Maria II. Stuart; lcttHs Of sdm1nir1
tIon d. h. n. c. {. a. gr7ntfd To Chanes . hin11
bond. 81 5O. Attorney. &. s. Hiliy1.
Estate Of Maria Hunter; same; bond. Son AZ
torney. same.
Estate d Patrick J. Brennan; order to renes
note. Attorney. J. ]. Darlington
Estate of Michael r. Burns; oyfr for Allowance
Estate Of Charles L. Williams: order for rue.
Estate Of Frank A. B. Wunncnbax; letters d
administration uantel to Mary7reth WCrmcnb1yi
bond s., ,0a Attorney, +. /. Ncube4-
Estate Of Daniel Burke; order to sell hoEse and
wagon
In re Maria Murphy: May J. Boyd appDmtdd
guardian; hpd, $40. Attorney, ". l. AnfKue.
Estate of Cari \ v. HaTuehen: will dated %
tobss la 1910 and Irtitin for letters testAnentAry.
Attorneys. Birpey & Woodard.
The Washington herald., 1911-01-20
NEW YORK STOCK MARKET.

Quotatio.s fEDished b W. B. Hibos q o.
member of ths Nsv Y0k 6toek EEcha1a. aaboe
Building.
Call money: Open X: high ): Loo. ~: Close, 4
SALES OF SHARES By HOURS.
The Washington herald., 1911-01-20
Capital Traction figured at 12s 81

At meeting Of the United States Trust
Company. held yesterday, the following
officers were elected: President, Charles
W. Warden; first vice president and secre-
tary, James Trimble; second vice presi-
dent, James NJ. Baker: third vice presi-
dent, South Trimble; general counsel and
trust officer, Charles A Douglas, and
treasurer, James H. Baden.
At a subsequent meeting Of the board
of directors Eldridge E. Jordan was elect
ed to fill a vacancy on the board of
directors.
At the organization meeting of the
board of directors of the United States
Savings Bank. held Wednesday. January
Is, the following officers were unani-
mousIy reelected for the ensuing year:
James L. karrick, president; James M.
Baker. first vice president: Daniel Thew
Wright, second vice president; George f.
Slaybaugh. cashier: James 3. Lackey.
secretary; Charles A. Douglas and Con-
rad II. Syme, attorneys.
The Washington herald., 1911-01-20

No ). Ward "a West. Attorneys. Plumlfy-IAm-
bert
No. l. Psrr. ". Rollins. AttoFneJA Robo-Gaf
man & Ridont-
No ). Taylor vs.. Weber. AttnneyA P1y-ro-
briner
NJ e. Lawn " Burch. Attorneys. Duus1as 4
Baker Maddox & Gatlcy ard Ridout-
No. :. SOuthErn Securities and Dcvetopmen4 Com
pany ". Fisher. ArorneyS SlInan q Pedae-
Johnstul.
The Washington herald., 1911-01-20
DISTRICT COURTS
Court of Appeals.
Adjoarned from day TO day.
Equity Court No. I.

JUSTICE STAFFORD.
No Ga5. Ball w. First Cocpcrati'c btnia,ns ;.s
~r1a-icn: order to ettle loan Of Edgar II. Murphy
Attorrleys ] [. smith and J. ). Easily smith
No .oT5. rosSy Pcscy: commission ordered 10
issle Attorneys. Thomas Waker-N. l.. Andre~s
and W. W. Eiwarls
Y, ss,lo Grty,.te " Gravatte limited divorce
granted Attorneys +. b. RhHie=-C II. Turner.
No Tg Schcffncr vs. Martin; deere pro e1Hi-
fesn ordered. Attorneys. r. 5. Hurnf-'. > Eaos-
Smith.
Assignment for to-day-Majons:
No. 49, Enig w. Mitchell Mining Onmpany. At
torlcys. RidoIt-Watson-
No. -. Washington Brewing Company " Conx-
A,torncys Birney Il W"danl-OShe1
No. ~ National Metropolitan Bank ". Hinea
Attncncys. Rakton-Hamby.
No. -. Baker ~ Baker. AttHncys GiuInss
Ch.u,brriin and Sullivan-Wof OFutt
No Z5 Carter vs.. Raymon. Attorneys, Jones-
Symc.
No %. Suburban Tarlrt Gun Company ~ Hob
=" gs scott ". S1st. Au1ney,. wahr-
Clinkscahs
No. al. Dodge vs. Dodgc. Attorneys. Brads-
Wilson.
No. %. Patterson W. fN- Auorhe5s' 1--WE
No rs Merilat vs.. Prersrn. Attorneys. Mril
lat & Richardspn-Taylor Hooker.
No a7. Samrson sampson Attorney. King.
Equity Court No. 2.
JUSTICE GOrLD
So. g56 Rabbit vs.. Rabbit order Of pub
lica,ion. Attorneys ]. " McNcin-C. Carrington-
No. 1874. Foster vs.. Foster ct al rie set
January = ATTORNEYS, W. J. Lamhrrt-I. J.
Cos,iran and r. +. F1t.
In re lunary Of William PfiegH; od0 for
sale
No 1852 In katherine L. PatterNn; de-
crcc Substituting trustee. Attorney, q. K In
kinS
No. aSS Clabaugh Jewell ct al: auditors
rrr,,rt c7nfrusad Attorney. Il. S. Huidrkoper.
No. $50 Harrison vs. Starkwcather; order al
lowing T. T. Rawlings to intervene. Attorneys.
Dougias & Rakcr.
Assignment for January I-Moticns:
No gs Sullivan vs. Knights OF the AancA-
he's Attorneys Gariiner-Doyle.
No 20 Prince vs.. SciIsfer It al AtHney1
Darr Pcvssr Il Taylor and Strasburgrr-Wof.
No eN Bowen vs. Bowen Attorney, 1Askey.
No e Stafford VS.. United States Savings
Bank Attorneys. Lamhrt-Ambrosc.
No 2A .Proyident Relief Association vs. Mer.
chants Printing COMPANY. AttnrncyA Davis
Gcrtman.
No "a. Lester w. Lester. Attorneys. Smith
How ard.
No. IS Eastman Toudin. Attorneys
Richardson & Pollard.
No g3S D11ry Fressey ct al. Attorneys.
Balderaon-T1ckcr & Kenyon. Leighton.
No. 40. SprineBtein Springstein. AtnEneJ.
No. a. Tracy vs. Tracy. Aaorneys Hiliy=-
No. "a Nic,laides vs.. Anleck. Attorney. sulli-
van.
No. a4e. Hammond vs.. Weaver Ct al. Attorneys.
Ridout-Brown
No. as. soudcrs ~ souders ct n. Attorneys.
Hayel-West.
The Washington herald., 1911-01-20

No. 5S41 Timothy L IETS vs. ClzRF5 Il
Myers; appeal d defendant Att6ncJ, HaSdez
johnson.
No 52& DupUnt Garage Company ~ Durnni
Sales Company: o9tiocan to defendant. Attor
ney. John Ridout
No. S77. Dupont Sales Company ". Ro6er'
G. Irby and Althea G. Irby; note, a-0o. At1
ney. John Ridouf-
M 5E& Josephine Dennis ~ James
Fletcher; damages. 5000. AttarneJ, q. W. Drew
The Washington herald., 1911-01-20
LOCAL FINANCIAL GOSSIP.

Small lots Of Aergenthaler sold for
"A IL to rs yesterday. Lanston figured
in only one sale at S.
Washington Gas ranged from n1-2 to
a ~ in three lots Of twenty-five each.
A number Of sales Of Washington Rail-
way and Electric preferred at 50 were
made. while the As went at S414 and
81 &S-S
National City Bank sold at 10: Second
National Bank at 154 These were the
only bank sales made.
The Washington herald., 1911-01-20
BOSTON COPPER STOCKS.

orotatio1s furnished By ". d. Hibbs & Co., mem
rs of the New York STOCK Exchange y1rpbs Build.
The Washington herald., 1911-01-20
REAL ESTATE LOANS.

REAL ESTATE LOANS.
Made 1T Lowest Rates of Interest
W. H. WALKER, 729 18th st. NV.
MONEY LOANED ON DISTRICT OF
Columbia property at lowest rates
Quick service. Moderate charges
HEISkELL & McLERAN.
1903 II street NV
The Washington herald., 1911-01-20
Mechanics Lien.

No. 6I7S Louis Hartig Louis c. FerreIl an
DOME H. F1reil: lots d. 96. Ds. N, and ID
SQUARE so SlJ9.6 Attorney, Robinson Whit
The Washington herald., 1911-01-20
Circuit Court Ne. 4.

JUSTICE ANDERSON.
No. 07U. Tyler vs. Capital Traction Company
given to jury. Attorneys, NJ. n. Richardson and C.
s. Shrcve-R Il. Perry & Son and g. T. Dunlop
Assignment for to-day: Motions.
No. |. Fleming vs.. Capital Traction Company.
Attorneys, Webb & F0rrrst-Peny 4 Son
No. . Commercial National Bank Va Howell.
Attorneys. Cohen & DariinCtoI-Tuckcr. Kenyon &
No. ) Mullins. administrator. vs. Capital Trarion
Company. Attorneys, Mclean, Ford 4 Tate-PeHJ
& Son and Dunlop.
bert.
No. S saIzman vs. Cameron. Attorneys. Wheat
ley-Prutiss.
news Mitchell & Forrest Lambert
No. I. Canmack Eadline Ct al Attorneys,
Montague & Moriarty-Mitc,ell e. Forrest
No. g. MILES vs.. Ca nitaI Traction Company. At
torneys. Hacketi-Peny & Son and Dunlop.
No 5 Haw vs. Anderson. Attorneys. Boyd. Nil
Ian & Smith-Gittngs Chamberlin.
No. N. Mackenzie vs.. Grouse. Attorneys. Aathef
Blair-Lambert.
No. IL. American Commercial Advertising Com
pam vs. Losryrs Glove Company. Attorneys, Wheat
ley-Dar. Peysr & Taylor.
No. Il Wright vs. Washington Railway and Elec-
tric Company. Attorneys, Newmyer Quiglcs-
Hoover & Sullisan-
Circuit Court No. 2.
JUSTICE BARNARD.
No EsE Kahn vs.. LAnsturyh verdict for plain
till for $50 Attorneys. II. W. Wheatley-H h.
Hclandc-.
ard Impxusemert Company: Leave granted TO ne
amended declaration forthwith. Attorneys. Montague
4 Mosiarity and A. L. Ncwmyer-Hamiltnn. Colbert.
Ycrkes Hamilton.
ASSIGNMENT for to-day: Motions:
No. /. sprow vs. staples Attone5A 1scksuu 4
Jolnson- Woodard & Symf
No. Z weastz " RupDsrt Attornsgs' Sincaair-
Tnasi.@.
The Washington herald., 1911-01-20
Criminal Court No. I.

Criminal Court No. 1.
JUSTICE WRIGHT.
United Stats vs James Anderson. murder; H"
TO jury Attosneys d. W. Baker and J. A OShea-
Criminal Court No. 4
CHIEF JUSTICE CLABAUGH
No 5Esl. Willigc Woodward & Lothzop:
rlaiutih called and Dousnit ordzud. Attone54 W.
G. Baldczst0nJ. L. laner.
Assignment for today -ActfNA
Equity Suits.
No .E In re Katrina L. Patterson; substitute
tr7stee. Attorney. G. r. LinkinS
No. gsS5. Mary L. Martin ". Hillary MAJ
tin: appoint trustee To sell Attorney. I. l.
Jones.
No 1904 De Lestine Ginn ct al. Us. Cosinns
McMunay ct al; sell real estate. Attorneys. r A
Ford and A. G. Bentley.
Lawsuits.
The Washington herald., 1911-01-20
suits.

No. 52T. Washington Loan and Trust Con
pany vs.. W. 4. Craig; Judgment Municipal Cour
The Cairo bulletin. (Cairo, Ill.) 1???-1928, 1911-09-25
til NEWS OF NTERE ST FROM The SPORTING WORLD E=l
Three Teams Might
Drop out Of Kitty


According TO reports received here
Fulton, Clarksville, Tenn, and Jack
son, Tenn, will not be represented
in the Kitty league next season The
reason given lis lack Of attendance.
Fulton started well but when the
club began to play Championship
ball and cinched the rag very few
fans took the trouble to Journey to
the baseball park, Jackson took
over Harrisburg, H., franchise, .ut
found she had bad egg" and fans
there fell down then ethe real crisis
game. Clar'ksville, though she boast
ed OF fast team in the first half OF
the season, fell down in the second
and attendance has been such that
the club officials have lost some
thing like $4,000.
II is almost certain that Paducah
Henderson, Cairo and Hopkinsyill,
will be in the league again mex
season, while Owensboro and Evans
Vile, Ind, will be the new one,
added. Padcah News-Democrat
The Cairo bulletin. (Cairo, Ill.) 1???-1928, 1911-09-25
Quickest saaId That Grows

The quickest salad that grows and
the least used in this country is mus
tard and cress. Sow curled garden
cress in long rows, four inches apart.
II natures In 81 days. AS soon as it
breaks through the ground SOW the
same quantity of white mustard, and
the two VIII be ready at the same
time. They should be cut when about
an inch and a half high and used mix
ed In equal parts. In England
and on the continent II is used
extensively for sandwiches, dinner
salads, with lettuce leaves, and for
garnishing meats. The round turnip
radishes take only about the same
time to mature ir sown In rich ground,
so II Is easy to have a home grown
salad. II nothing else. the first Of
ly,--Harper's Bazaar
The Cairo bulletin. (Cairo, Ill.) 1???-1928, 1911-09-25
Chocolate at First DlslIked.

Chocolate was regarded as an in
vention of the devil by a considerable
class In England during the seven
tenth century. A formidable treatise
was written in order to denounce the
use Of the beverage by monks. The
treatise appeared in 1924. but the
monlS saw to 1t, by destroying every
copy that came their way. that It's,
circulation was small and brief Chloe
olate houses succeeded coffee houses
In London as centers OF a supposed
greater refinement, although Roger
North describes them as centers for
the benefit Of "rooks and culles OF
quality, where gaming is added to all
the rest" and where plots against
the state were Matched by idle fell
lows.
The Cairo bulletin. (Cairo, Ill.) 1???-1928, 1911-09-25

In two pitchers battles Cairo and
Paducah split even in the champion
ship double-header in the Kentucky
city yesterday before the largest
and most enthusiastic crowd OF the
season at Wallace park.
In the first game Paducah snatch
ed the game from Cairo in the last
inning on a passed ball when II
looked as though 1t would surely run
to extra innings.
With French, former Cairo boy,
in the box FOR the Indians. and Boly
doing the honors for Cairo, Wolfe,
first I'D connected with the sphere
for a three Dagger, Manager Flood
found it easy TO set single and
scored Cairos first run.
Pitchers Invincihie
From then until the end of the
fourth the batters were retired in
i-a-3 order the first sack having a
very limited acquaintance with the
base runners.
In the fifth taducah put the run
across the plate that tied the score.
Paducah went ahead in the sixth
when Carol was given pass and
French, determined to win his own
game, laid down nice sacrifice
IN it.I of ha
had stolen second
Score Tied Again.
Again the score was tied in the
first half of the seventh, the game
BY previous agreement. having been
made sevep-inning contest. Man
ager Flood obtained q single, Steele
sacrifice and Zeke TAYLOR smashed
the ball to the field and Food scored
Paducah won in their half of the
last inning when limbo" Cox
walked, pilfered second then hiked
to third when Hudson, who also
drew pass played around first. Or
what was termed wild pitch by
some and passed ball by others
jumbo came in home like one Of
the Paducah street cars going out t.
the ball park;
Second Game Exciting.
In the second game Weakley ant
French were pitted against eact
other and while the ex-Cairo DO!
staid OIL the mound not runner
crossed the plate
Grain was sent in to relieve
French in the fourth and with fumb
ling of the ball. the Cairo team get
ting only two hits in the entire
game. while Paducah secured five
the Swamp Angels made the onll
three runs of the game
Jantaen was given orders to "ge
The Cairo bulletin. (Cairo, Ill.) 1???-1928, 1911-09-25
CURING A SICK BUSINESS
same Principles Needed to Put II
Back on Profitable Basis as II
Treating Human Ills.

me manager of store put UP an
advertising proposition to his board of
directors. which meant the expendi-
ture of nearly $4,000 more in the year
than they had ever spent before.
One of the directors, with very de.
clded views, opposed carrying ont the
plan to the extent proposed, on the
ground that II represented TOO
MUCH MONEY. and wanted 1t cut
down about half.
The manager, fortified by the other
directors, fought hard to have his
plan approved Of Finally, in despera.,
ton he said to the obiecting director.
IF YOU WERE SICK YOU
WOULD CALL ONE OF THE BEST
DOCTORS YOU COULD GET.
Now, ! have employed the REST
ADVERTISING DOCTOR In the coun.
try, VINO has submitted this plan.
ITO me it is INTELLIGENT and
will cure our business ills. Just AT,
the present time our business is sick
Now II doctor prescribed for you
anu you went TO druggist who told
you It would cost IS to MI the pre-
scription, would you say to the drug
gist
II don't want to spend more than
$3.50 on that prescription Just
WEAKEN THE PARTS ONEHALF.
and ! will pay you $3.50 for IT,
IF You did this THE MEDICINE
WOULD NOT BE EFFECTIVE and
you would not get well
The same PRINCIPLE applies 10
This advertising plan Of ours. It has
got to be a whole cathartic instead of
a half one"
This presentation of the matter
brought round the Directing director.
lie withdrew his objections and the
advertising will he put out as planned
The Cairo bulletin. (Cairo, Ill.) 1???-1928, 1911-09-25
ADVICE ON VALUE
OF ADVERTISING
By VIM, c. Freeman,

An advertising booklet was dropped
on my desk recently. | cannot recall
now from whence il came. for | would
for the following gem which | clipped
from its pages
"No-advertising is NOT a game
Nor is it A GAMBLE.
1T is the powerful essence of selling
which when handled in practical,
SANE manner, creates MORE BUSI
NESS. lowers SELLING COST. elm.
mates the timewasting Introductory
work of your statesmen.
"Shorn of the mystery that many
attempt to put about ii, advertising
without waste and extravaganza the,
cries is your greatest trade builder.
Forget the idea that 1t takes biz
money to advertise
SWEEP ASIDE the awesome veil
that makes valuable trade builder
seem mystery.
INVESTIGATE advertising as you
would investigate the claims of big
salesman covering the wide world as
his territory
Then you'll be starting on the right
track.
you'll see that iudicious advertis-
ing is PRACTICAL AND PROFIT.
ABLE"
This is sound doctrine.
And let me add to the above the
following from MR.. JOHN WANA.
MAKER:
IF there is one enterprise on earth
that gutter should leave severely
alone II Is advertising To make a
success Of advertising one must be
prepared to STICK like a barnacle on.
boats bottom
ADVERTISING DOES NOT JERK:
IT PULLS It begins very gently at
first, but the pull Ia steady. IL In
creases day by day and year by year.
until It exerts an irresistible power"
What's the use of people talking
foolishly about advertising?
1T ALWAYS PAYS WHEN 1T IS
DONE RIGHT.
Why should not every man who has
something to sell advertise?
And don't forget that advertising
creates a market for brains as well as
for things to eat and to wear.
Professional men will advertise
some day1- just as successful MER.
CHANTS do today.
The Cairo bulletin. (Cairo, Ill.) 1???-1928, 1911-09-25
The Return Of the ProdiaaI,

When the elder brother of the Prod.
igal Son came near his fathers house
he heard, according to the Authorized
Version, music and dancing" DR..
Rendel Harris. In address at West
minister college, Cambridge, says that
the word for music in the original is
symphony and that symphony
means the bagpipes. Wycliffe's YER
sion gives the word symphony, but no
other translator has done SO. Wy
'cliffe also says that he heard Sym.
phony and crowd" Now, crowd is
the Welsh crwth or, harp. In view
of the two instruments. DR.. Harris
says that the elder brother had some
justification for getting angry.--Chris.
tian World. 8