The Durham recorder. [volume] (Durham, N.C.) 1879-19??, 1911-11-10
BY Settlement 81 American To-
bacco Company Csse
FURTHER DETAILS OF PLAN
Uncertainty That Has Prevailed In
Durham Real Estate and Indus
trial Circles EIiminatesI--Hotei
Plans VIII Now BE Taken Up.
New Status Of Tobacco business.

The announcement Of the final ac-
ceptance OF the plans OF reorganiza-
tIon of the American Tobacco Com
pany by the Sun Wednesday evening
caused widespread interest in Dur
ham and vicinity. There was sigh
of relief from the general public
that the troublesome matter had
been finally disposed OF In a manner
that will insure the continued pros
perity OF the tobacco business
throughout the country and In Dur
ham especially. The uncertainty at
tendant upon the pendency OF the
final disposition OF the company has
operated TO retard real estate and
industrial investment In Durham.
After Il II all over. II will hardly be
a violation OF confidence 10 state
that the plans for the building OF a
new hotel in the city have been held
up for some time on account OF the
uncertainty attending upon the hnal
disposition OF the American Tobacco
Company. The funds for building
the hotel were pledged at one time.
There was a slight hitch In the prog
ress OF the plans owing 10 the fall
ure OF out OF town capitalists TO
put up their part OF the capital an
they had agreed TO do. There were
number OF other parties OF capi-
talIsfs who we're ready TO take up
the proposition offered by local cap
IitaIlsts. but the uncertain condition
I'm which the finances OF investors In
the American Tobacco Company.
who we're also the principal pros
pectlse investors IN the hotel enter
prise. vcre placed by the apparently
endleSx vrsugle made Il necessary
20 drop the hotel until the suit was
settled. Nov that the investors In
the American Tobacco Company
know where they stand, the plans
for investing In a new hotel for
Durham can be taken M and con-
Illuminated. Confidence will be re-
stored In other lincs OF business In
1.-THE city also.
ON account OF the lateness Of the
hour al which the announcement oi
the decision Of the court was receiy'
ed here Wednesday only brief sum
mary could be given. II was stated
that the American Tobacco Company
will be divided into three large com
panIes. which are 10 be known Al
1.-THE American Tobacco Company. tht
n. Lorlliard Company and the Leg
gest aud Myers Company. The
Blackwell Durham branch. located
here. win hereafter be under tbs
control Of the American Tobacco
Company. while the Duke and Som
factory here will be under the con
l,rol Of the LIggett and Myers Com
pany. The American Tobacco Com
pany will have the control Of th'
Bull Durham brand Of smoking 70
bacco and also the Lucky Strike
Tuxedo. Peerless. Five Brothers ans
lOid English brands The Ligget
land Myers Company viii own Duke
Mixture. Velvet. Red Man. Hom'
run. l.. s. Marine. Sweet Tip Tol
and King Bee brands OF smokinl
! Tobacco. The r. Lorillard Compan!
lwlll have Union Leader. Sensation
lust Salts. Honest and Polar Bca
brands of smoking tobacco. tn
lLlegett and Myers Company vii
lown Piedmont. American Beauty
Fatlma. fmperials. King Bee an
Home Run cigarette trademarks
The American Tobacco compan
lwlll own Hassan. Mecca. Pail MAJ
q and sweet caporal trademarks. tn
In. LorIllard Company will own Hel
Imar. Murad, Mogul. Turks
Trophies and Egyptian Deities tracs
marks. The greater part Of the plu
:, ,ltobscco business viii 20 TO the y
IL. Reynolds Company. which Is TO B
! entirely independent Of the othe
companies.
The total value Of the property
y brands. trademarks. recipes. form
4 lulae and good will Of the America
7 lTobacco Company In 1910 wa
: ioi.a2a.ses.o7. The compan
. earned on this investment a diyis
/. end of ii.02 per cent In 1910.
a tte plans OF reorganization approve
Inv the court Wednesday Afternoon
the property was so divided betwee
e the three large companies that eat
q company will be able to earn n
! amount on It's property. Under y
y plans Of reorganization the Amer
:. can Tobacco Company will continl
e 10 control roughly 33 per cent OF y
. total smoking. plug and cigaret
o tobacco business OF the countr
The p. Loriilard and the LIggett ar
y Myers companies viii control roug
Al ~ about 20 per cent OF the busine
" IN three branches and indepcndc'
concerns never in any way conncc
70 Cd with the American Tobacco Cor
,e many will control about 20 per ccf
sr The three companies viii contr
only about ~ per cent OF the GIG