davidaulloa/AmericanStories huggingface dataset:
The St. Lucie County tribune. (Fort Pierce, St. Lucie County, Fla.) 1905-1920, 1911-06-02
NEW CIRCUIT JUDGE
ABLE AND EFFICIENT

Senator James ", Perkins has been
appointed by Governor Gllchrist as the
nudge for the Seventh Judicial Circuit
Judge Minor S. Jones term expiring
now shortly.
This is a distinguished honor confer
red upon Judge Perkins, as well as an
honor to Volusia county. He Is emf
nently qualified to discharge the import
ant duties that will devolve upon him
as circuit Judge, and his friends through
out Volusia county heartily congratu-
late him. He resigns as state senator.
creating vacancy to be filled at next
springs primary election.
Judge Perkins political star has risen
RAPIDLY solicitor Of the criminal court;
Judge of said court, state senator ana
circuit iudge-honors worthily bestowed
npon an honest man and a most brilliant
Young son of Florida; honors and trusts
scrupulously guarded, and in the DIS
charge Of the important Judicial duties
that will devolve upon him, he will re-
fleet credit to Florida and her people
and honor to himself, loyalty to his oath.
and absolute impartiality in all matters
coming before him. -DeLand Record.
The St. Lucie County tribune. (Fort Pierce, St. Lucie County, Fla.) 1905-1920, 1911-06-02
EDEN

Miss Maud Miller returned from Ju-
pter the first of the week.
Mrs. J. H. LeTourneau spent Tues
day with relatives in Fort Pierce.
Mrs. J. H. LeTourneau called on Mrs.
Stark. Jensen, last Friday morning.
Mrs. c. A. Robinson entertained her
neighbors at a social tea last Wednes-
day afternoon.
All Of the ladies Of Eden happened to
go to Jensen last Saturday afternoon to
do some important shopping.
Harry and Joe Richards were treated
to 3 fine auto ride last Sunday after
noon by their friend, Douglas Ricol.
". F. Wolfe returned from a success
ful examination at headquarters, s..
Augustine, and left the following night
for Pompano, where he will relieve the
railroad agent.
MISS hatDara M!''7' -.'s7' ,'7- 7''-'''
AT Jupiter la'' '''-t " IBID. : INC CIV, &c
talnment IN "r.-0 Der a'-TI' MSS
Maud p'aye1 al ....' ..i''- .'-' be >''7
returned nome ---s'-'- ''''''''=
The public Sctco. ST. t.oas Wiz =
beach party at O,c@" 1eaca Pa7'.1on
. =
next Saturday. a. p-.;.oA and Trends
Of the school are invited - oartIc'paIe
in the pleasures OF jA's .c-=s'on ara
help to make It f'ne success
The EuiscnpaI SUNDAY ScnCo, u Fort
Pierce held their picnic ~ OsceOla Beact
Tuesday. Judging rs the heavy WIND
they had IT, buck against in going nom-
il was not a very wise choiceof loca'it!
but who would expect a ''norther' y!
decoration day
J. II. Le1ourncau purchased yer!
satisfactory horse in Fort Pierce, The
result Of al advertisement IN The IKI
BUNE. There were answers galore--aI
sorts Of animals from So up to S301
The St. Lucie County tribune. (Fort Pierce, St. Lucie County, Fla.) 1905-1920, 1911-06-02
Paving Palmetto and Magnolia Avenue.

The paving of Palmetto avenue from
the railroad west to Magnolia has been
completed, and the foundation for the
paving on Magnolia has been placed as
far as the Spring Cottage, All that is
neededis good rain, at which time Pal.
metto avenue will be rolled and will
then be opened to public traffic. Mar.
shall Edge, who has superintendent
the work, has the street in splendid
shape, nddeserves much credit. TWEEN.
ty-three cars of rock have been used
thus far in the work. and IL IL estimated
that it will require nipe cars to com.
plete the street to the canal. or this
amount ten cars have bean contributed
five by f, j. Adams. Of the Spring Cot.
tage, and five by Baker Il Mcdonald
the owners of the quarries in Dade
county, from whom the city is purchas.
ing rock.
The Lee County journal. (Leesburg, Ga.) 1904-19??, 1911-12-28

Advertising does pay The nest
successful merchants in sny city are
the merchants who believe most thor
oughly In advertising, and who prac-
lice their belief! But advertising in
order to pay has got to be intelligent
advertising The day Of hashed-over
sunerlatives-best goods. lowest
prices. best stock in town greatest
bargains ever heard Of and SO on
has passed.
People have learned to distinguish
the truthful advertiser from the blat-
ant, behind-the-times storekeeper who
believes that. so long as he claims TO
rave the best goods on earth. or un,
der the earth. or within wireless dis
lance Of the earth. people win break
their neeks trying to get to his coant-
ers in the forefront OF the sowd- y
Jerome P. Fleishman. In Baltimore
Sun.
The Lee County journal. (Leesburg, Ga.) 1904-19??, 1911-12-28


il conclusion. while 4 Is weR 70
particuIaTlzc on the sooda offered, yem-
phaaizlng the points q quality and
value, the place that service holds p
the drawing Of trade should not be
overlooked. Custom flows easily 70
the store where arrangements are
made for patrons conveniences. where
clerks Gre courteous and weli-ln.
formed: where errors are few. and II
made. cheerfully rectifed. All these
things are potent factors In attracting
buyers--and pity tbs, It's true
thfs II one line in which there Is q
dearth Of competition the store.
keeper who can conscientiously do so.
should lose no opportunity or adver-
Using the service rendered. and then
exercise the eternal vigilance neces-
sary TO see that his claims arc lived
up 10. Il Is an old adage that. ire
gpective OF price. nothing = cheap
that one buys and does not use
And 10 allow custom that has been
bought by good advertising 70 drift
away again from lack. Of attention 70
store methods il a double loss
The Lee County journal. (Leesburg, Ga.) 1904-19??, 1911-12-28
ADVERTISING ALL
THE YEAR ROUND
" WIN. {. FREEMAN.

IA recent story told OF an advertiser
who had decided that he would run
hIa regular advertising copy during
the summar months instead Of cutting
II down, aa had been his custom u
other years.
Ths story provoked q lot Of discus
sE0n - 10 whether or not advertisers
can use spacS to advantage during
the summer months.
One advertising man holds that this
aaxartiaer might az we'll throw bic
m0ney away as advertise IN the sum.
mes time.
Another advertising man said he
thoumht tha advertiser could use
smaller copy during the summer and
Eat the same measure Of return from
4 as he would from larger copy the
rprt o. the year.
Bearing on this subject, Mr.. n.
Iames Gibson an advertising man
Who for years has been q close stu
aont Of advertising n All It's phases
wrote me letter saying:
NotNA4& ~ AA1fG AcSAAE Sae-sAe
fame. The great man OF today may
be forgotten tomorrow have often
thought that the value Of an adver-
tlsing appropriation would be IN
creased anywhere between 10 and 70
par cent. Ii the appropriation we're ex.
nsnded az continuous performance
lnakead Of an occasional performances
even a sold rock cannot with
stand the constant dripping OF drops
of water, while the laHhing Of a tuEi-
Gus storm will not IN the least AFFECT
ltss
There's the meat in the cocoanuti
Nj. Gibson Is right The value OF an
advertising appropriation viii be in-
creased between 10 and rs per cent
ii the advertising is done all the year
round summer as well as winter, fail
and ,spring.
Try Il out next summer. MI. her
chant you Who think that people 90
not respond 70 ADVERTISING during the
heated term and note the results.
The Lee County journal. (Leesburg, Ga.) 1904-19??, 1911-12-28
Aroumanl V. suoaastIsn.

Augmentation Is the only effective
usathod Of inducing men to perform
nportant, new and unfamiliar acta,
would spend nickel upon the
msrsst aua.. alton that should 40 30.
would not spend thousand dollars
npon suggestion, but only 81 the ~
t 4 aaGlhoratlon following the pres
eatataon OF arguments
Ia inducing people TO spend money
araumenes are essential q the account
az lh4 purchase Is any appreciahle
proportion u their total capital
n inducing people to purchase tbs
powng al suggestion decreases direct
With the increase Of the proportion
81 kha cost Of the article to their total
Mealth.
Tha working OF suggestion Is, them
not dependent directly upon the aaxe
Of the purchase. but upon the propor.
ticn 81 the cost 70 the total wealth.
Ii may mean as much Tor me %
rhrchase q current masazine az foF 9
cApstalist . purchase block q new
stock In such 40 Instance suggestion
might b equally effective IN inducina
ne % purchase the magazine and the
capitalist q purchase the stock Wal.
tss Din scott, IA -'InnAsncsns Men y
BusinesR~
The Lee County journal. (Leesburg, Ga.) 1904-19??, 1911-12-28
Educational Field Offers Great PossI.
bIIlties TO Manufacturers and
Dealers.
BY George s. santa.

don't ike a man who IS q quit
ter" and ] don't like the man who
lays down" because he has monop-
oily Of the trade in his territory. He Is
twin brother OF the man who tells
you that he has been In business SO
long that everybody knows him and
knows what be has TO sell Both have
reached that stage where they have
ceased 10 be real contributors 80 the
commercial progress Of the comrnu-
nsty
As Illustrating this class Of dealers,
hake the cement business. The man
ufacturers are pushing forward their
product through broGd-minded. well de
signed advertising They have not
only prOducsd cement but they have
spent vast sums IN teaching its value
and possibilities inamany different lines
Of construction work. But what about
the cement dealer of the type that |
have referred to-what Is ne doing to
help this movement He is doing alb
sOhitely nothing. He receives from, the
manufacturer a mass Of literature In
tended to be distributed among The
people with whom he is the connecting
link In the chain Of distribution But
he stacks these booklets in the corner
OF his office and the information they
contain be practically withholds from
the people It would benefit
Not only is this course Improbable
but II Is unjust, and | mention cement
only as one item typical Of great
many. The dealers duty and a reason
able consideration tor bis business
ought to prompt him to carry an adver,-
tisement IN his papsr IN which he could
feature digereat things connected with
his stock. He oOald tell what these
things are, for his trade could use
them to les profit and satisfaction In
the eaae II cerA4nt, be could oRll at
tantion 70 its usefulness about the
houa and on thu farm and encourage
his customers TO cali and ash for tbs
hte1atuFs be has.
The prevalent idea that the man who
cannot make cut price or some ape
eial tnducemAnt on his goods hAs no
The Lee County journal. (Leesburg, Ga.) 1904-19??, 1911-12-28
40 : - a -.

am sometimes approached bv busk
ness men who cay they would LIKE 10
advertise but do not know bow. They
want to throw around advertising 4
sort q mysticism. They seem 70 think
% advertise convlncinslv they mpse
tndulee ia s'stunta~ Somethine out Of
the ordinary.
What fallacyl Advertising. after
3 8 tsll your STORY simply ana a.
9ecely. TIE plain. understandable,
eyery DAY English. through 4 medium
eala1 coeg o Ne people you yant to
reach. TaRe the public into your con-
ndaace. teach them % feel about your
lse IS you yonrseif feel
& an1 when they ere "a your
sine ns surs that your merchandise
haa every Qaality claimed for IT'S. G.
xoobs
The Lee County journal. (Leesburg, Ga.) 1904-19??, 1911-12-28

need 10 advertise Il doing moro 70
dampen business generally than any
other one belief The greatest posi-
bilities u advertising he ID the educas
tional field and the beauty about this
kind or advertising Is that when you
have won customer By II you have
one who win stick We are pleading
for broader conception Of Advertising
generally and In particular for adyer-
tising Of this educational type on tho
part OF the dealers In their home news
papers.
The Lee County journal. (Leesburg, Ga.) 1904-19??, 1911-12-28
"BREAKFAsT FOOD RHETORIC"
Advertising Manager Looks for Rise
In Standard Of copy--ls LItera-
ture Of the Masses.

II believe that sooner or later We
are going to have copy that will DO
list as good both in diction and APP
zeal as the best contemporary edito-
rial English" says Irving Fletcher,
advertising manager. Saks & Co. Of
New York. city.
advertising today is largely the
literature Of the masses. The fact
that advertising even exists Is the
best proof In the world that II is read
with avidity.
Advertising is great educative
force. People viii read advertising
where Milton is unknown and Shake
speare is born to blush unseen.
They will read breakfast food
rhetoric and canned soup peroration
and lamp chimney philosophy, be-
cause these things are indissolubIy
associated with their everyday lives.
I'VE are. stan very material world
and people are far more Interested In
things to wear than they are in spar-
ltual things.
Bat to educate the people into your
way OF thinking. you must first know
how to carry conviction to the soul Of
the reader.
'@rhe man who beseeches an ex-
pectant world to chew the gum he
makes must first know how to con-
vince the world that his gum Is worth
chewing. And that is where copy
counts.
THE only way to handle news Is to
bring out It's news interest. And ad-
vertising Is news-very special news.
It is the great humanitarian gospel OF
Supply"
The Lee County journal. (Leesburg, Ga.) 1904-19??, 1911-12-28
Publicity Is one Of the great
est ethical forces Of business to-
day. Dishonest goods cannot
stand advertising dishonest
methods cannot stand publicity.
Must Use InteLIIaenoe.

ltY1sfrsfts4skEfEsfts1s5xf1E1
The Lee County journal. (Leesburg, Ga.) 1904-19??, 1911-12-28
The raan who believes n ad-
vertlsIne, but doesn't advertise.
10 q bigger fool than the man
who doesn't believe IN Il, but
advertiaea.
KxpanaIve Annaaament.

The man who fills expensive space
with personal attacks on competitors
should charge the space to his per
aonal account He Is merely getting
something out Of his system which
otherwise ne would have to pay q dor
tor TO remove. It may be, worth the
money 10 him. but It isn't worth mon
ey TO his arm as advertising tF'rank
Armstrong. Des Moines. Ia.
THE FALLACY OF QUITTING"
The Lee County journal. (Leesburg, Ga.) 1904-19??, 1911-12-28

4 saving husband ssld 70 his wife:
~ eoat spcnd cent Of money
Win msechanks VINO don't advertise
b tha papefn His wife. who was 3
BUSINESS woman. replied: You old
eoc. learned better than to 50
where ~aa net invited long ago.
You would BE- an Old bachelor now. Il
you had not invited me 70 be your
vile. Catch me going 70 g store with
eEa go ipyitatiOn. ] guess not
The Lee County journal. (Leesburg, Ga.) 1904-19??, 1911-12-28
Va Rara.

Doing little better than the a.
yertisenant promises win prove to be
q paying asset. p rintSEs' Ink
N0 Fish starry.
"Yeu'n be = nan IKE ems Of ~ sans
dag," said the patEoAizn& spOrtanaaA
20 a led who was tArowiug bis line Ia
10 the same stream.
YES, str," be answered, Il s'pcse /
win sema day. but / believe re rataer
stay small and kstcA O. few Ash."--
Tit-Rits.
The Lee County journal. (Leesburg, Ga.) 1904-19??, 1911-12-28

Advertising ls = bad thing to
experiment with. Many adver-
flsers. believing that one kind
III advertising lsn't paying shsn,
say. "Wsll. Ist's Try something
different" and switch from enc
hlnr 10 another without knew.
lnr what they are aheHs Or aF-
rlvlno anywhere IN particular.
DON'T handle Sc Important
matter ii such q sllpshed, lIlcG-
zeal way. Knew Just Whist you
aea nolns % ae-and why vow
are seIns e % i.
The Caucasian. (Clinton, N.C.) 188?-1913, 1911-11-23

TIE ~. Airy Leader CIxes tie fos-
losing sccoant - soze good fzrza-
snw II Sagry Ccuaky:
Tone HAYNES. he local war~-
hoassuamn. - somewhat 81 farmer
As rs corn Pile I'll testify Ga
eight acres C land nc. shia seasoa.
produced nve hunirWd and atty oasa-
els 81 81 enc cora as ever sesn -
this section. aad tkis lad las sesa
planted Ia cora for the past ten
years. Nhsa be began 80 cultivate
this piece Of land. eve sears axo. Re
made two hundred bushels AID he
has increased that output untal this
year The yield was wonderful lie
has improved the land By sowing
rye and crimson clover and simply
did what any man can do in the SEC
ton by strict attention TO improved
farming"
The Caucasian. (Clinton, N.C.) 188?-1913, 1911-11-23
Stripping Visits Dying Child.

Columbus, Ga, Nov. 21.-Escorted
by two guards, Thomas Edgar Strip
ling, former chief of police at Dam
vile, Va, who is serving life term
for the killing of William Connect
IA years ago; came here to-day to
visit his three-year-old daughter from
the prison farm at Milledgeville, Ca,
who is critically I'LL. Permission for
the visit was given by Governor
S1aton.
Stripping, after being convicted, es-
capped and went to Danville, where he
assumed the name of Morris. He
served as police chief for several
years before he was recognized and
brought back to Georgia, where his
sentence was affirmed and a pardon
refused by Governor Brown.
The Caucasian. (Clinton, N.C.) 188?-1913, 1911-11-23
Moonshiners Still at Work.

North Wilkesboro, Nov. 21.-From
all appearances it seems that all the
blockaders in Wilkes county have not
been put out of business, in spite of
the effort Of the revenue men to ex-
terminate them.
Mr.. H. w. Horton and a surveyor
from Boone went to survey a tract
of land for the former about fifteen
miles north Of this place, and after
completing the work returned to
their buggies to find that the horse
of the surveyor had been turned
loose, and his harness cut to pieces.
Mr.. Horizons driver says that the
men who die it started for his bug
gy, but on seeing the driver turned
off into the woods and disappeared.
Returning to town couple of rev.
-enue officers were met going in the
opposite direction on the lookout for
some blockaders, who had been re-
ported operating in that vicinity The
surveying party was evidently mis-
taken for officers, and they were
treated very much as several officers
We're in this county several weeks
ago. 1t will be remembered that the
officers had their horses killed and
their harness and saddles cut to
pieces.
The Caucasian. (Clinton, N.C.) 188?-1913, 1911-11-23

North Caroaina's Commissioner Of Az
ricuIture Says the Crop for Last
Three Years Were No Larger Than
for Previous Three Years and That
Cotton should sell for Fourteen
Cents a Pound.
Major Graham. State Commission
er Of Agriculture, says there Is no
over-2roduction OF cotton and that
the staple should sail for fourteen
cents a pound. Saturdays issue OF
the Raleigh Times published the fol-
lowing statement from the Commits
sioner Of Agriculture:
Major w. A. Graham. Commits
sioner OF Agriculture. continues firm
In his belief that this years Gotten
crop will not be more than 14,o0O,-
900 bales. Most of the cotton in the
South matured earlier, he thinks, and
has been gathered. In Wake Coun-
ty, however. this has not been the
case, as many bales are yet in the
field.
Major Graham intimates that this
years crop would have to be more
than 100000 bales to make the
production for the last three years
equal that OF the preceding three,
and should be worth at least four
teen cents a pound. Taking the in
creased number of mills and the larg-
er number Of consumers of cotton
products into consideration, he sees
no reason why farmers should not re-
ceive a fair price.
THE following table Of production
for the years 1906-1909 is illumina-
tive for purposes of comparison:
3,305,265 bales.
"1907-11,325 1882 bales.
1858, 4444, 900 bales.
Total three years, 38,075,1 Al
bales, at an average price of 1866 a
hundred pounds. For the next two
years the figures were:
,386,2O9 bales.
1910-11,9 65,962 bales.
This leaves a deficit in the supply
for three years of over 100000
bales, and to equalize the consump-
ton of raw cotton by the mills 49,
722,976 bales are needed.
According to Commissioner Ora
ham every pound of this cotton is
needed and it should sell for fourteen
cents"
The Caucasian. (Clinton, N.C.) 188?-1913, 1911-11-23
JOHNSTON COUNTY BOY SUI
CIDES.

Charlie Adams Kills Himself Over a
Love Affair, in the Presence of the
Young Girl.
Charlie Adams, the seventeen-year-
old son of Mr.. Joe Adams, a farmer
who lives near Four Oaks in Johns
ton county, committed suicide Sun
day by shooting his brains out with
a double barrel shot gun. 1t seems
that Adams was in love with a young
girl and that they had some misun
derstanding and she had Tilted him.
Yesterday morning going to her home
with a gun, he told her he was going
to kill himself, but she thought he
was joking, however, taking the gun
muzzle in his mouth after taking off
his shoe and leaning up against the
we'll and placing his foot on the trig-
ger he blew the entire top of his head
off in the presence of the girl.
The Caucasian. (Clinton, N.C.) 188?-1913, 1911-11-23
MFR. Carnegie Appropriates $4,000,
900 for Library Fund.

Andrew Carnegie announced Sat
urday that he had given SIS, 100000
to the Carnegie Corporation, OF New
York, Ito promote the advancement
and diffusion of knowledge and I'M
derstanding among the people of the
United States"
In bestowing this gift upon the
corporation, organized especially TO
received 1t and apply it's income TO
the purpose indicated, Mr.. Carnegie
said he intends to leave with the cor
porate body the work of founding
and aiding Libraries and educational
institutions which he, as an individ-
ual, has carried on for many wears.
The Caucasian. (Clinton, N.C.) 188?-1913, 1911-11-23
Union Labor Officials Win Out.

Atlanta, Ca. Nov. 21.-President
Gompers and other leaders in the
American Federation of Labor, may
continue to associate with Andrew
Carnegie, August Belmont and other
alleged enemies of organized labor
as members of the National Civic
Federation. The labor Convention
late to-day defeated the resolution
respectfully requesting its officers to
resign from the Civic Federation"
Mitchell Denounces Mine Workers.
John Mitchell told the convention
that it was packed" convention of
the United Mine Workers at Colum-
bus, Ohio. last spring that compelled
him to give up his $4,000 job with
the National Civic Federation. He
declared that at the proper time he
would furnish proofs that delegates
bearing fraudulent credentials were
sent there to destroy him at a time
when he twas bound hand and foot
in the Supreme Court of the United
States, defending himself against the
enemies of organized labor.
After a day of stormy debate dur
ing which the Socialists rallied to the
support Of the Mine Workers Dele
cation, the convention refused its en-
dorsement by vote of 11,849 to
1859. As result President Comp
ers and fourteen other labor leaders
will continue as members of the Ex-
ecutfve Board of the Civic FEEDER
alton.
The Caucasian. (Clinton, N.C.) 188?-1913, 1911-11-23

aesa~v ef s@rer~~ 81 O.
Win a. ssta~s--sa~ n-s.-uss
A@1sAa cs@~~ a@ss 49,. y.
F1~w. u
A ETssz aassasss s@ss 80
saa FTaa<&sso ssser Sat. :.
49, .stA says ss'''a
FTtHssss La. @1sAz- eta
sDsSFoF 81 CAsaa A.s -. assz|
FrdHss Rsgsas. las sss,..s =
actor. 1unE sAa 1sa- sze..ss a
Caiasss as~sgspxsx svewss..s =
4 ns7e@F st ss@se&p~-s ass...z
Casn2 refer 10 tie 'sssxra.. -. ?
cone 70 tie royal t&mus -
The mosAsF % he e..
paper says. tell IN toss x3.s = 80
tor aad eorrssposasa So a.
some tine before tAs rss.=-..- p
gan. The paper arnwa -.
sion that The PrSnrpss a-sss.e..s 7
the Maneha cause w.a to.s a.. ''.s
cidsd % a~c. The p.,s~es. !. g.
to have taken = toEsuse IL - e
with her an6 to be llvtns So -
IN MukdeH-
An actor and haTAer -, .s.-
ed with the lowest % case. 3. -
and the Chinese here sa!4 ,a-s., = =
tbs eiopmsnt of the rFint~ss "a, :
greatest disgrace thAs roals -.~. :
the Manehu dynasty.