The Hawaiian gazette., 1911-04-11
STEP TOWARD A
CITY BEAUTIFUL
TWO BILLS TO REGULATE BILL
BOARDS INTRODUCED AT
SAME TINE.


CFrom Saturdays Advertiser.l
1t never rains but It pours, is an old
saying that was made good in the house
yesterday, when two bills were intro
dnced within a few minutes Of each
other, each with the purpose Of regu-
latipg the display Of biIlboards and
outdoor advertising in the Territory.
Representative A. Q. Marcallino got
ahead of Representative A. L. Castle
by one jump, so that his bill was the
FIRST one read and took the number of
2Ss, but the other bilf was right be-
hind aud took the number of 239, and
now they are in neck and neck race
through the legislature.
In Marcallino's bill the Outdoor"
advertising not only includes billboards,
but also the distribution from house to
house Of samples, .handbills, catalogues,
dodgers, etc, and all advertising SO dis
played as to attract the attention of
persons on any public highway, in vehi-
cles. stations, public buildings or parks.
A license fee of 800 q year IS i'm
erecting billboards, but on condition
that these shall be in a safe condition.
Also they are limited to boards owned
or leased and amy such signs are pro-
hibited elsewhere. The bill prohibits
signs regarding medicines or diseases
and for violations of the act imposes
a fine of not less than $50 nor more
than $3.50.
Comprehensive Bill.
Representative Castles bill is much
more comprehensive, among other
things imposing a license fee of $3.50
year and goes into detail as to the
placing of signs. His bill is substan-
TALLY as follows:
ftThe term Outdoor Advertising as
used in this act shall include all such
advertising so displayed as to attract
the attention of persons On any public
highway or while in vehicle of
common carrier, or in any station, pub
lie building, park or other public place,
whether such advertising be by means
of printing, writing, painting, pictures
or q combination thereof, and what
ever be the means of display, except
that it shall not include advertising
located upon private property and re-
} lating exclusively to the business con-
} Quoted on such property or the sale or
rental thereof.
emo individual firm, corporation or
association Of individuals shall engage
in the business of displaying outdoor
, advertising by any means whatever, or
shall display such outdoor advertising
either to advertise land or articles for
! sale bv himself or themselves, or by
a others, without first obtaining license
= from the treasurer of the Territory, fol
. which an annual fee Of two hundred
and fifty dollars ($250) shah BIZ
charged. Such license shall be condi
toned upon the maintenance of all ad
: vertising devices in q safe condition
/ and the keeping and observing of the
: pprovisions of this act, and may be re-
!, voked by the treasurer for violation
u ! thereof.
!. Places Exempt.
/. emo person, firm or corporation shall
engage in the business of outdoor ad
. vertising except upon billboards OF
{ sign and bulletin boards erected, owned
] or leased by him OF them, and no per
= son shall paste, post, paint, print, nail
- or otherwise fasten any handful, sign
4 poster, advertisement or notice of any
= kind whatsoever or cause the same ia
: be done on any eurbstone, block, stone
4 or portion or part of any sidewalk OF
street, upon any tree, lamppost, hitch
ing post, telegraph, telephone or cleo
!. tric light pole, hydrant, bridge, pier OF
4 upon any public structure in the Ter
: titory, and no person shall so paint o.
q affix any outdoor advertising upon any
4 private wall, window, door, gate, fence
or other private structure or building
d unless he is the owner thereof, with
out the written consent of the Owne
thereof first obtained These restrie
lions, however, shall not apply to an.
order, decree or writing by law or b.
order of any court required to b
posted on any place whatsoever. TIL
= finding of any bill, sign, poster, adveI
tisement or notice in any way adveI
D Using any person, firm or corporation
so painted or affixed to any public o
m private structure or building, shall b
- prima facie evidence that the same wa
affixed by the person, firm or corpora
if tion so advertised.
m 'tNo person, firm or corporation
r. shall display any outdoor advertisin
IS giving or purporting to give informa
le tion from whom or where medicine
may be obtained for the cure, preveI
ton or treatment of diseases q
containing pictures or illustrations Q
On immoral character.
Making Them Safe.
n '1No billboard, signboard or stru'
4 ture of any kind hereafter erected f.
y the painting or affixing thereon Of on
door advertising shall be placed with
fifteen feet of any sidewalk, publ
in street, alley OF park, or within six fe'
"a. of any building, or shall exceed fou
be teen feet in height from the groun
no with clear space of not less than fol-
ue feet underneath, nor shall any seri'
Of such billboards, signboards or stel
st lures exceed fifty feet in length; an
n. All euch billbonrds eipnboardg