The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1911-08-17
PROMOTION WORK



on his recent trip to New England,
gave a great many lectures on Ha-
wall. distributing large number Of
our folders
Rev. Mr. Turner Of Nakawao Will
soon be leaving on an extended trip,
and will take with him over one hun
dred Of our best slides with which
we may rest assured he will DO good
work.
The lectures given during "Tho
World i'm Boston Exposition" illus
tratcd 10y moving picture films and
slides, under the management of Rev
Mr.. Oleson, attracted a great deal Of
attention
Ernest Kali and his troubadors adj
yerdsed Hawaii very thoroughly
throughout Australia and New Yea
land on their recent trip.
Besides furnishing slides to the lee
turers mentioned, we have also fur
nished slides to a number Of other
To Mr.. James A. Rath, for instance,
we loaned a set descriptive of the
last floral parade
During the year we have sent out
several hundred photographs for re-
production in illustrating write-ups
on Hawaii that have appeared or are
about to appear in different papers
and magazines. We have also for
warded enlarged photographs which
have been given a prominent place in
clubs. railway and steamship offices,
etc. We have also forwarded albums
of Hawaiian views for display at diff
ferent points. OF special advertising
matter copies of the write-ups of the
flying fish shooting party, arranged
by the committee for the entertain
ment of Mr. Warren J. Lynch, gen
eral passenger agent of the New
York Central railway, were so distrib-
uted as to reach every station and
passenger agent of the New York
Central Lines as well as the general
passenger agents of every other rail
road in the United States.
Five thousand copies of a special cir
cular were distributed among the del
egates to the National Educational
Association which recently met al
San Francisco.
Several thousand selected posta
cards were sent out in a genera
round up of old addresses with goo'
results.
Twenty thousand copies of a spe
cial illustrated mailing card, "Winte
Sports in Hawaii" were distribute
among railway and steamship agents
Two thousand copies of the sam
= subject on a large card were sent on
as hangers.
| A special message card was MALE
to some fifteen thousand bank off
cials again with excellent results.
| In all, some fifty thousand signe
special letters have been sent out dur
ing the year to various parties dea
ing with different subjects. We hav
found from experience that thi
method of advertising is most effec
| i've.
| In our campaign of advertising tn
| 1911 Floral Parade we distribute
| 10000 posters; 5000 5xS1a reduc
| tions; 10000 postal cards and 5000
stickers, besides several thousan
copies of marked papers.
| The foregoing was in addition to tn
distribution through regular channel
of our standard folders.
| Twenty thousand copies of the fiv
by eight mailing card advertising tn
| Volcano of Kilauea, design for whicl
was accepted at the last weekly meet
ing of the Committee will be MALE
during the coming month.
| Excursions That Were Planned.
At one time last winter it SCENE
as though we would have several el
cursions to Hawaii from the mair
a. land The work was well started an
tremendous amount of good adve
Il Using secured. For different reasons
X however the excursions from Seattl
and Portland which, for a time SCENE
absolutely certain, failed but tn
value of the publicity secured was nc
lost for as a direct result we had
% Honolulu last season more visitor
% from the Northwest Cncluding BIRTHS
Columbia) than ever before.
IT. The Los Angeles Chamber of Con
ID 1nnnrnn rnl1ld rnt find n ctnnrnnn. III.