The Detroit times., 1911-01-25
CHALMERS TALKS OF CIVIC
NEEDS IN DETROIT


the various trades and develop here in
Detroit among our. own citizens the
best type of mechanics.
The NTH tiing we need is a better
lighting OF our streets, particularly In
the business sections. We need 10
bring Detroit up to tho standard, In
this respect, OF cities much less It's
size.
The sixth thing we need is a new
bridge TO Belle Isle. We have a great
ural park In the country, and | be-
lieye We should have bridge and
street cars that would carry our work
ing people to the park for one fare.
and make this really and truly park
for the people.
"The seventh thing that Detroit
needs Is \ new numbering CT streets
and good street signs. The city has
grown so rapidly that II is now i'm.
possible even for a person who has
been living In Detroit for some time.
TO find his way about. II is impos-
sible to tell by the numbers Of streets
the approximate location of any given
number.
THE eighth thing think we should
have is our own building for the
Board of Commerce, and We should
have our own lunch room. We ought
TO have the opportunity OF meeting
with one another socially. This build
ing should be equipped with the
proper bureaus for the transacting of
the business OF an important Board
of Commerce, such as the one In De-
troit is.
THE ninth thing we need is to ad-
vertise Detroit nationally. | think
Detroit could well spend some money
to let the people, generally, know that
not only in Detroit is life worth liv-
ing, but business is worth doing.
THE tenth and last thing that |
have on this list is that we need in
Detroit a better civic spirit. IL we
have the right civic spirit, we will get
those other things. Please remember
that | am not criticislng or finding
fault. | think we have pretty good
civic spirit, but one of the worst hab-
it's we can fall into, Is the self-satis-
fed habit OF thinking that we are the
best in the world and being content
TO stand pat on our reputation. We
can develop a better civic spirit by
educating the people step by step that
Detroit should not stand still; that
Detroit, with It's great natural adj
vantages, should top and tower over
every city In the middle west, and,
gentlemen, IL we are alive 10 our OPP
portunities. II We love this oeautitui
city as we think we do, IL we want
her 10 grow and develop as her nat
ural advantages warrant, then we
want the highest possible civic spirit
to prevail here; we want TO realize
that good enough is the enemy OF the
best"
"Apgus Smith said In last Wednes-
day's meeting that he would be one
of 100 TO double his dues for the next
two wears. I will second his motion,
or I will 90 him one better and agree
to be one OF 100 to give 500 year
for two years or five years Tor the
work of the Board of Commerce, TO
the end that we may try and accom-
plish some OF the things We ought
to do
Mr.. Chalmers gave. in addition to
this, very interesting and instructive
talk on the general proposition OF
salesmenship.
There are only three fundamental
principles in advertising" said MT.
Chalmers. They are: Be honest. be
sensible; be persistent.
Keep on advertising and be per-
sistent why? Because the hardest
thing to find is yesterdays newspa-
per- II you don't thing so, try to
find II.
II believe that newspapers are the
best mediums for advertising, because
the people are always looking for
news. They buy a newspaper to read
the news and they stumble into the
advertising | believe in all kinds OF
mediums-magazines both weekly
and monthly, and weekly newspapers.
| believe in any medium that has
legitimate circulation, but ] particu-
larly believe in the daily newspaper
as being the best way of reaching the
people with almost anything We have
to SELL