New-York tribune., 1911-12-17
NOTES OF THE INDUSTRY
Good Cars, Like Good Clothes,
Wear Well, Says Dale.

THE argument between the cheap car
and the high grade but higher priced ar
ticle is similar to that between the average
readymade suit and tailored clothing" says
John G. Dale, Of the Simplex Automobile
COMPANY Most motorists will grow to
learn the virtue OF buying the high grade
makes Just as men who can afford good
clothing learn that II IS worth the price
Cars are much like clothes, the difference
between the good and shoddy comes out In
the wearing l know a Simplex user who
has driven his car about thirty-five thou
sand miles, and he says 1t seems TO him
that It never wears out. Good cars, like
good clothes, keep their form. They stand
the wear without deteriorating rapidly"
on account OF the popularity Of their
cars in Boston, the Matheson Automobile
Company will shortly open a completely
equipped service bureau, a branch OF the
parent company OF Wilkes-Barre, to in
sure satisfaction TO their customers IN
Boston and New England territory. 4
large building on Commonwealth avenue
especially constructed for automobile SER
vice has been chosen. Roy A. Faye, whose
company Is now agent for the Matheson
cars, will be connected with this new
branch.
Although the new Guy Vaughan autonlo-
} bile has only recently begun TO make It's
appearance there have been filed num-
Der Of orders, and deliveries are being made
as rapidly as the cars come from the
Wvckoff, Church & Partridge, Inc, fac
tory.
Among the most prominent purchasers
OF Guy Vaughan cars are w. W. Holmes.
NJ s Crosby. of HS,rebeck, y. Y; J.
Macy Nilletts. A. ". Church. Walter ".
Webb. Walter S Hoyt of the United States
Leather Company; Edgar Gibbs Murphy,
II. S. Levrich, Of Throgs Neck, \. Y; 4.
q. Thompson, Arthur Joel and Maurice La
Montague. Some Of these Guy Vaughan
sales comprise limousines, landaulet and
brougham bodies built after special de-
signs
Charles A Comiskey, owner OF the Chi
cago White Sox baseball club, Is one OF the
first purchasers Of a 1912 Alco motor car.
Mr.. Comiskey selected a 40-horsepower IL
mousine.
r. Gfrorer will have charge Of the Alec
service department Of the American Loco
motive Company in the future. Mr Gfrorer
has been associated with the motor indus
try since 1893, during which he has acted
in important capacities for several well
known companies.
Nsssrs. Charles f. Riess & Co. have just
closed a. contract with the Central Auto
Sales Company TO supply them with %
Marion cars in several counties In the
northern part Of New York State.
number Of inquiries from many sources
has induced the Studebaker Corporation to
correct the 1nisapprehension that apparently
exists with regard 10 the extent to which
they deem It advisable 10 sell automobiles
or credit
speaking Of this. Walter Z. Flanders.
yice-president. said
without regard 70 what 1t may seem wise
n do in the future. or my personal Judg-
mtnt as 20 the ultimate trend OF the indus
try. we have simply made 1t possible for
our dealers 10 buy their cars earlier, and
50 make sale and prompt deliveries, by
belpIng them TO carry portion OF their
account for short time on credit"
Messrs. Charles E. Riess & Co.. general
East distributors Of Marion cars, and the
american Marion Sales Company. metro
nniitan distributors OF American and
Marian cars, will open new and commodious
offices and salesrooms al No. 1896 Broadway
on Wednesday.
F. VI. Elliot, a prominent ofic!al OF the
Touring Club OF America. on a recent trip
had occasion 10 use a car on a trip OF 790
miles 10 the good roads meeting at Rich
,nond Va He accepted the offer OF Z
Mitchell six The trip from Atlanta to
Pichmond was over the toughest of roads.
but the car stood up well.
In the opinion OF Harry 5. Houpt, OF the
American Locomotive Company. 200 per
cent more motor trucks will be sold In 1912
tLan In this year
"One of the s'raws that shows which way