New-York tribune., 1911-11-29
SPECIAL ANNOUNCEMENTS.
INNOVATIONS IN JEWELRY
Beautiful Designs for the Woman
of Today.
MOST ARTISTIC. RESULTS
The Craftsman's Art Enhances
the Beauty of Valuable Gems.

To follow the vogue OF fashion through
It be dress or jewels or the fine arts, has
ccme to be no less a pleasure than duty.
lie who would aspire to be a leader, 20
set the standard. in these things that
others strive for must sustain his claim
for supremacy by giving TO the world
something OF undoubted aesthetic value.
No other product II that ins must equal
his. He must have the true artistic sense;
he must create, not follow.
AZ in other things. there is no royal road
tc the capabluty OF developing the crude
gem Into ITS wonderful beauty. Mineraio-
and analytical facts about stones, but only
the inner eye OF ar artist can see their
inherent possibilities-and produce a mas
terplece.
The aspirant to leadership In the world
OF artistic jewelry must possess the gifts
- artistic intuition. Imagination and In
sight TO & rare degree: be must have
learned to care for gems deeply from hav-
Ing handled them In every phase OF gem
LIFE And It Is only IN rare instances that
there rises a man who by his originality
and genius becomes leader in the arr OF
setting and mounting precious stones.
Among these few craftsmen the name OF
John ". Charlton is one Of the best
known not only to the elite OF the metrop
oils, but to discriminating lovers Of Jewels
and artistic oruameniatlon throughout
this and other lands. lie is an artist.
true poet Of the tewelry craft. For tho
perfected gem he has been able to devise
a setting which bestows upon It an un-
dreamed of glory and which bears the
stamp OF uudouoted originality. Greater
still has been his faculty for turning from
his designs which have been pirated (the
sincerest form OF aattery) to yet other
forms, which in turn command admira-
ton little short OF wonder
For almost thirty years Mr Charlton
+ has been continuously IN the iewelry busi-
/ ness in New York. AL that time ne stead
fastly adhered to a certain high standard
4 oc excellence from which he never de-
rarted. Mr.. Charlton's aim has always
/ been TO produce the best It is not nee
f essary. he contends, to 20 abroad TO
+ purchase 3ewelry. and his work fully de-
/ monstrates the ability Of America TO COM
pete with any nation In the world IN
workmanship and beauty and, more than
all. In strength; for foreign jswelry, while
artistic, is many times fraH by reason OF
the cheap material employed In its com
position.
Recently Mr.. Charlton has formed a
+ partnership with Robert S. Chapin, and
/ the firm has been incorporated as Charlton
& Co., with Mr.. Charlton as president
and Mr.. Chapin as secretary and treas
urer. For twenty-five years Mr. Chaplin
/ was connected with Marcus Co. He is
a gem expert ana thoroughly conversant
with the designing and production Of fine
jewels. The best part OF his life has been
spent in acquiring knowledge OF his art
in all its phases. lie IS a New Yorker BY
birth and education and as a loyal Amerl-
can is actuated by the same patriotic feel
ing as Mr.. Charlton In believing that this
country should produce the best Of every
thing.
While distinctive and original IN every
way, the creations OF Charlton & Co. are
far removed from the almost worthless
novelty iewelry which foods the market
to-day. They haIk back TO the ume when
there was comparatively little jeweIry
produced and that little artistic. expensive
and able TO stand the tests OF time.
At the same time, they are awake 10 the
necessity OF perpetual variety and have
taken advantage Of all the modern Jewell
lers great advantages; namely the fash
ions and styles Of all preceding ages,
which reproductive processes now enable
the artist 10 see with his own eyes; and.
secondly, the forces OF electricity and tools
which for delicacy Of mechanism the
world has never seen surpassed Lnciv-d-
uoHty OF design and great strength, COM
5ined with extreme Nghtness. are the
characteristics OF the Charlton < Co
productions. In all respects they stand FOR
progress ia the jewellers art.
A glimpse backward over the path which
has led through ages 20 the very modern
Fifth avenue establishment OF Charlton &
c. shows that the term progress as
applied to the development Of the art OF
g,tung and mounting gems Is almost a
misnomer. The story OF jewelry craft IS
one peculiar ia Itself For a few years
there IS a perfect burst OF artistic force.
a tornado Of ability along certain lines as
during the Italian and Flemish Renals-
sancs ard the Sons period In France.
Then all at once there Is exhaustion, and
ono seeks In vain for even respectable
showing IN the craft
In the time OF Elizabeth England. sull
the greatest gem market n the world, had
the finest royal jewel house IN existence
When Charles I asccuded the throne tne
crown Jewels and the valuables OF all who
believed In the divine right Of Kings
vent into the crucibles. II WAS not unti
the reign OF Queen Victoria that an I'm
, petus vas given 10 the jewelry trade
which still persists. The Jewels OF India
we're turned into English treasure houses
and the British-Africun diamond fields be-
gan TO yield a supply OF gems the Ike Of
which the world had never seen.
II was at this stage Of the development
OF the art OF producing from the lavisi
supply Of raw material the beautiful nm
ished product OF gem artistry that W
Charlton was enabled 10 take advantage o
the opportunities OF his age and 70 become
its most modern and capable exponent