Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1911-08-06

pounds ESQ per cent? less than any other OF
similar capacity; and friction has been reduced
to point where she will coast freely on an
incline so slight as to be almost impeTceptble
to the eye. This indicates skillful designing
engineering. Net result is 2s% more mileage
and ineomparably better hill climbing qualities
DRIVE is Directs course And of course.
It 10 the latest and most improved type Of direct
drive-worm gearing. Silent-of course abso-
lutely. Runs without a whisper" And
the electrical control is so simple so certain
ten year old child can learn TO operate il in
fifteen minutes and do Il just az well a. you
can.
NOW CONSIDER that though lighter by so per
cent, you have In the Flanders Electric full
hve passenger enthusiastically eight inches
more room inside than the next longest electric
nade-that the front seat is just as deep and
full as the rear, and there is more leg-room
than in any other.
LADY WITH PICTURE HAT can 81, back
comfortably In the deep Seats-and head-room
10 such your aigrettes will not be broken.
THERE ARE so MANY FEATURES about
this electric you will admire. you must see il &c
fully appreciate.
AND THE PRIcE-Sl77S-is about half vhs,
similar quality-and lacking the beautiful ap-
pointments of the Flanders. The only other
eieetrics that can be compared with the Fland-
srs for roominess, efficiency. ease of eontro,
there are cheaper ones but-wel compare them
You will ind they do not compare At any point
WE DON'T CONSIDER IT cHEAP-in the
ordinary sense of the term Nothing has been
left undone-no detail Sghted. Take, for ex-
ample, the sashless windows of ground French
plate-youn find them In other electric at
any price. You've seen them in Rothschild-
Mercedes Limousines in Europe We are first
to introduce this feature in America. Our am
btion has been to make the most beautiful car
hat he lasR ~ l.,
beauty-hnality in good taste. So we could
have priced IL at IS, 500 and sold q feW-as
many as others sell.
BUT YOU DOUBTLESS KNOW we are guam.
tity producers. The name Walter z. Flanders
is known the worid over as that Of the worlds
been achieved, not by selling a few cars At a
large profit per car but BY being satisfied with
small margin on Thousands Of carr.
THIS ISN'T PHILANTHRoPIc-i. Is ms,
plain business II costs . lot 70 sell an article
for more than Il IL worth. So the maker who
places profit Of $1,000 to 81 500 on a car
doesn't really make that proht-he must spend
ne-tenths Of II in selling expense
YOU HAVE FREQUENTLY REMARKED
that you couldn't see the value in eleetrics At
the prices that were asked for them. Good
reason too-it wasn't there. Cost Of selling
was the main item. On the other hand true
value makes its own appeal-this car win sell
itself sight
DONE IN THREE STANDARD TRIMMINGS
grey whipeord. dark blue broadeloth, and
leather We don't use goat skin-it crooks
Most ladies prefer the whpeord-eool In sum-
and warm In winter Standard color OF
body 10 Napoleon Blue with broad French
stripes in white.
STANDARD EQUIPMENT INCLUDES esps
eially designed (castle) Colonial side lamps
and tail lamp. Two sets of alp covers $50 one
is in laundry while the other e In use; Milady
will not soil her evening gown) toilet case
and cut glass flower vase. No stepladder.