The St. Mary banner. (Franklin, Parish of St. Mary, La.) 1889-1931, 1911-02-18

Therefore, we have reason to believe
that our contention is right that con-
centrated food like GrapeNuts. which
is partly digested and ready for easy
assimilation by the body presents more
nourishment that the system will alb
serb than many other forms Of food.
and we will further say that In cases
of digestive troubles where meat white
bread and oats cannot be digested, thai
Grape-Nuts and milk contain more
nourishment that the system will abb
sorb than many pounds of these other
foods.
Distortion No. 8 charges that our tes-
timonials were practically all paid for
and rewritten in Battle Creek.
These testimonials were demanded by
demand was refused, for they are held
in vaults and kept safe to prove the
truth, and are not to be delivered UP
on demand of enemies.
Testimony at the trial brought out
the fact that we never printed a single
testimonial that we did not have the
genuine letter back OF. Many of these
letters came spontaneously. A record
was kept of twelve hundred and four
G2Q4 letters received in one month
from people who wrote that they had
either entirely recovered their health
or been benefited by following our sug-
gestions on food and beverages.
On three or four occasions in the
past ten or twelve years we printed
broadcast in papers offers Of prizes to
users of Postum and Grape-Nuts.-two
hundred s1:00 prizes, one hundred $500.
twenty of $500, and five of $1,000 each.
stating that each must be an honest
letter with. name and address: We
agreed not to publish names. but to
furnish them to enquirers by letter.
These letter writers very generally an
swered those who wrote to them, and
verified the truth of the statements.
Under this agreement not to publish
11,yc oP Lott
from doctors. We kept our word and
neither printed their names or surren-
dered the letters.
Right here notice an limitation
those testimonials by advertising for
them. In New York he used for that
purpose the New York Magazine of -
whose editor. is now in the Federal
Penitentiary for fraudulent use of the
mails. For example Post announced in
that magazine in 1907. etc" Chen fol-
lows our prize competition).
We used nearly all Of the papers and
magazines In New York and the rest Of
America. but the Sensational writer
the only magazine we used was one
whose editor Is now in the Federal
Pcnitentiary." etc. something that We
know nothing Of the truth Of now. and
magazine spoken of on business ba-
sis for the reason that it went to a
good class of readers. The incident
seems to have furnished an opportun-
ity for designing writer to deceive
his readers.
We look upon honest human test.-
mony from men and women as to the
means by which they recovered health
as Of tremendous value to those in
search OF 1t. Our business has been
conducted from the very first day up
on lines OF strict integrity and we new
err yet have published false testI-
monial of human experience. Many Of
these letters covered numerous sheets;
some, II printed. would spread over
attempt to print one such letter in ev-
cry one of the thousand 81 papers and
magazines we use the cost for print
ing that one letter would. run into
any thousands Of dollars.
We boil down these letters exactly as
q newspaper writer boils his news
sticking sacredly to the important
facts and eliminating details about the
family and other unimportant matters. |
This work of boiling down. or editing, |
s done honestly. and with full knowl- |
edge OF our responsibility. but notice
the art Of the "twister" in the way he
Distortion No. 4. This IS a bad one. |
1t reads as follows: THE only FAM
ous physician whose name was signed |
to a testimonial was produced in Court |
by Golfers and turned out to be poor |
old brokendown homeopath. who is
now working in a printing establish
ment. He received ten dollars $4,000 |