The Jeffersonian. [volume] (Atlanta, Ga.) 1907-1917, 1911-04-13

culation of our paper within
the last year brought it's own
troubles We had two large
presses, which, year or so ago, were
thought to be rapid enough to take
care Of all possible growth of our cir
culatiOn. But for some time past
we have been running these presses
almost day and night. and still were
not able to get our paper out on time
The result was that subscribers at
country post offices, who had formed
the habit of getting their mail on a
certain day in the week, complained
that they did not receive it until two
or three days later, and, of course,
they were dissatisfied. We have now
bought a perfecting press, which has a
capacity Of 10000 papers, folded,
cut, stitched, and ready for mailing,
every hour that the press runs We
hope to have it in operation early in
May and then our papers will be de-
livered everywhere strictly on time.
This press cost over $4,000 to build
1t was expensive but necessary.
This brings us to another point
Now that we have a press which can
turn our papers OUT like lightning,
we must increase our circulation in
order to live up to the speed Of the
press. It's like a fellow getting a
new hat-he finds that he has to have
a new suit of clothes to go with it.
We wish to make a personal appeal
to all our agents, especially to all the
soldiers in that noble volunteer army,
who have done much to build UP and
maintain our present influence in the
South. Almost everyone is willing to
spend quarter for a paper, if there
is anything worth reading in it. For
a quarter we will send The jeff for
three months and will give the SUBJ
scriber a handsome Oxford silver
sugar shell-a spoon which you could
not buy for a quarter in any store in
the country. If our agents and all
those who are interested in the well
fare of The Jeffs will go out into the
highways and byways and take a
quarter from everyone they meet, we
shall soon have our circulation doub-
led and perhaps trebled. If you want
to undertake this work, we will send
you a sample silver spoon to show
around. There will be no immediate
profit for you, but at the end of the
three months, at least so per cent
Of the people who have tried the ex-
pertinent Of reading The JEFF, will
stay with it for another year, and
will give you big round dollar for
the privilege. So if you are working
for the money there is in it, it will
pay you to do the preliminary work of
getting the three months trial sub
scriptiOns. If you are working for
the honor and glory of the cause and
the upbuilding of The Jeffs, you will
need no other reward than the con-
sciousness of good work we'll done.
We are glad to see that some of
our agents are allowing their COM
mission on subscriptions and renew
ais to accumulate until they have
enough tC buy some stock in our
company. The investment thus
made will become before long far
more profitable than many probably
have an idea of at the present time.
There are bigger profits and fewer
failures in the general publishing
business than in any other. Frank
Munsey started with about $40 in
his pocket and in few years time
capitalized his publishing business
at $40, 900, on which he is pay
ing handsome dividens. Stock in
McClure's publishing house, which
was nominally worth, few years
ago, 800 a share, the company be-
ing launched practically without
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