The Detroit times., 1911-06-13
times READERS
LIKE BOOK OFFER
Subscribers Are Turning In Big
Batches Of Coupons to Get Diction-
aries at Local Distributing Points

The Times has ever been particu-
lar about the class OF advertising II
allowed in its columns, accepting
nothing OF a distasteful or dishonest
nature, and this regard for the moral
and financial welfare OF It's readers
and the purity OF their homes, has
made the paper the popular family
journal that IL Is, The citizens Of
Detroit and throughout the state are
realizing more and more every day
that The Times is a At paper for any
member OF a family to read. and us
reputation for clean. up-to-date news
and advertising is an asset which
gives unlimited prestige.
In accordance with its policy, The
Times is therefore pleased to publish
the advertisements In connection
with the educational campaign In the
distribution OF Webster's New Stan
dard dictionary, which has cean GO
ing on In Detroit for some days. Such
advertising cannot help but improve
the moral standard of the Lommun-
ity, as we'll as prove an educational
power.
That the citizens of Detroit, espe.
eially The Times readers. appreciate
the faithfulness OF The Times as an
advertising medium and are anxious
TO grasp the opportunity TO set IN
up-to-date dictionary for almost moth
ing, Is shown by the large patronage
already enjoyed by the distributing
centers through the reception Of
Times coupons. AS Is pointed out In
the "ad," II is necessary for pros
a.. 81
from a newspaper In order to get a
dictionary. Those In charge Ut the
campaign say that Times coupons
received would indicate that The
Times has made great strides in the
campaign II has made for a constitu-
eney OF particular newspaper readers.
The contest closes In two dnys,
June is. and those who have thus
far neglected to avail themselves OF
the opportunity to equip themselves
with dictionary are advised 10 give
the matter immediate attention. The
distributing centers in Detroit are
the Standard drug store, Nos 14-16
Gratiot-ave.;;- We'll & Co., NO. 1873
Woodward-ave.. and Keenan, a. jain,
Nos. 261-263 Woodward-ave. The con-
ditions in regard to the plan OF Sc
curing one OF the valuable books are
set forth in the advertisement now
appearing in The Times.
The offer Is good anywhere in he
United States, but If ordered by mail
% cents extra for postage should be
sent.
The Times wishes TO provide every
opportunity TO its readers for the pur-
pose of promoting their general well
fare. Educators admit that there is
no substitute for the newspaper as
an educational medium and tilat no
university nor all the institutions of
learning combined could accomplish
the educational achievements which
the newspapers have accomplished
To benefit from reading, however,
You must understand what you read.
To those who do not understand Eng
lish properly the newspaper Is more
or less a closed book and they are
blind to the possibilities and opror-
tunities OF It's education.
To bring the newspaper TO the
highest possible degree of efficiency
a commonsense reference work con-
venient enough to be used by any
one at any time is a necessary COM
PIGMENT.
Realizing this 10 be a fact and de-
string to celebrate the accomplish
ment of American journalism as well
as It's appreciation of its readers The
Times offers its readers a book that
is the acme OF perfection or news
paper English and best reference
work of handy size ever compiled.
The Webster's New Standard Dlction-
airy illustrated artistically in color
with 900 subjects and containing the
latest United States census and many
charts and statistical tables.