The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-11-16
EVENING CHIT
BY RUTH CAMERON

thought knew the John Wanasnakes g,
organization pretty wen. Hs AtS 1900
rather close touen g s,,,rsav night. Oc-
tober 2S in the philadelphia stolS ss..,et-iot
covered that ! had merely o "a - back Of
this wonderful business 81 che
We read the adyertisementtss o.. on ~, ny
WanannalSer stores. They are Iasclll.-s ID =
and fuiI ~ news We visit the stores pm,
Philadelphia and New YORK ana ne ne, - -
Tna15o.,s stocirs Of merchandise carried
We arc amazed at the philadelphia Essl-
tan Hall and the New York AuditoIlt u I'm
and House Paiatiai all provided for the
entertainment Of customers; We are III
pressed with the atmosphere or Teiiiie
rnent: we are made to feel at nome. A..
We do not realize. however, the IT,
mendous amount of detail-the great eN-
surface things we observe so APpes' 55 Ne
US. On Saturday night, OCTOBER % ~
employees Of the Philaoei pms $500 Z ~.
us a glimpse and gave Mt. W .t,er
himself a demonstration that ma1e -
him marvel at his own Organic, - io,.'
created, as it has BEEN by MS wv"
A reviewing stand had been CONSTRUCTED
in the Arcade The employSSes' ,1ariosis
departments OF the business marchel nS
sand OF them and IL took one hour anu
five minutes to end the march 49,. 49,.
This unique parade, with banners .i.ss
indicated the several Departments, VIII
notices that told OF the principles gov
erning the business, was Witnessed ~ -,
many thousands OF people, tor tne r, ts.,,,
is a very large open space wIscn - 49,,
slSyward twelve floors. Around the belns-
trades were thousands OF guests or ~
employees. who looked down on the re-
marlxable scene. -
The Seventh Regiment band OF New
York. which escorted the New YORK dele
CATION: the Wanamaker band, made up
of sixty employees, the Fife and Drum
corps composed Of girl employees; the
peals OF the wonderful pipe organ on we
second tier OF the Arcade, the singing q,
the chorus, the waving OF the color -, ~
made the event stirring ana Wohueriu'is
Standing on the platform was Mr..
Wanamaler. nearly severn ,t,eositb Who
smiled at and saluted his employees as
they marched by When II was an over
he did not look nearly so tired as many
OF his associates did.
He was presented by his employees
with deed to the property on wmcn
The deed was accompanied by large poois
IN which was recorded the signatures OF
all of his employees-over 1900 In all.
Then he did some giving on his own ac-
count. He re-donated the property Tor =
Robert c. ogden Hospitar'-a fine tribute
to Mr.. Ogden. who had been Mr.. wanna
makers business associate for manE
years He also donated farm or -
acres. within an hour Of philadelphia, Tor
a home for employees who are incapaci-
Late in the evenine-nearly II o'clock
Mr.. Wanamaker stood talking TO num-
Der of New York newspaper men and
said this significant thing:
ut took me two years 10 learn that
newspaper ADVERTISING is the only relS
business leverage. but 7 learned II. ana
for fortv-eight years / have been a con-
sistent and enthusiastic newspaper adver-
tiser. 1t has been wonderful help IN
building my business"
The development Of the Wanamaker
business or any other business. depends
upon the interest OF the people in that
business. and that interest cannot be
aroused except by honest publicity. reg
ular and persistent. in daily newspapers.
Fifty years OF business activity such as
Mr. Wanamaker has given to the people
is inspiring.
CTo be continued)