Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-12-20
GOOD SUGGESTIONS
FOR THE MERCHANT

sidewalks, pure air. ample light. neat
clerks and other things that most
merchants and concerns might over
look
How to Attract Trade.
The way you run your business In
your best or your worst advertise
ment. If you are not getting as many
customers as you should get, then you
are not doing the proper things to
attract trade.
A business properly run advertises
itself and attracts trade. If careless
methods are used you cannot expect
the best results. To run your bust-
ness properly does not require expert
advice, but thought and attention.
Your success depends on what 9TH
er people think of you and your busl-
ness methods In figuring out how
you can attract more trade, put your
self in the position of the public and
look at yourself and your business as
they look at you.
Clean Sidewalks.
A clean sidewalk, especially on
stormy days, is sure to attract the at
tention Of the passer-by, which Will
naturally draw his attention to the
windows.
Always make 1t a point to keep your
sidewalk clean.
Your Windows.
Keep your windows clean inside and
out. Change your window displays
often. Many times customers coming
into your store to buy some particular
article will have their attention called
to some other article in your window.
and buy things that they did not orig
inally intend to purchase. Use neat.
attractive signs in your windows. call
ing attention to prices and particular
bargains or specialties.
Cleanliness.
Clean floors, show cases and couH-
ters attract trade. The surest way to
promote cleanliness is to have good
light.
Proper ventilation is very import
ant. People are often unconscious OF
good ventilation. but bad ventilation
is undesirable and very unhealthy.
Lights.
Keep your store well lighted inside
as well as out. A well lighted store
is always attractive to people passing.
When your customers come into your
store they appreciate your showing
your goods to advantage.
Remember that unusual things at
tract trade and advertise your busi-
ness. You must not be absurd. but
you can do unusual things without
doing ridiculous things.
Neat Employees.
People like to see employees with
clean collars and like to see goods
handled by clean hands. Have plenty
of soap and water always at hand so
that your employees can have facili-
ties for keeping clean.
The Best Advertising.
The best advertising in the world
is mouth to mouth" advertising.
Treat your customers so we'll that
they will tell their friends about you
and your business and advise them to
deal with you. This is the cheapest
and best advertising in the world.
You have often heard it said, ga
satisfied customer is the best adver-
tisement." This is absolutely true.
You know that satisfied customers
talk favorably about your business
and dissatisfied customers either do
not talk at all or talk unfavorably.
Suggestions.
If your business is so situated or
so large that you should do news
paper, billboard, street car OF window
advertising. you will find that neat.
clean looking printed matter Is the
best investment. Remember that your
competitor can buy the same space in
the same newspaper that you can.
Whether your advertisement will be
more attractive and bring you moro
business than his. depends entirely
e on WudI yOu ody ~ NA0 DpSNS sSA
buy and how you say It.
Important.
Simplicity is the, most important
thing to emphasize In, giving instrrc-
tions to a printer or newspaper as to
how your advertisement should aD-
pear.
Don't crowd your advertisement
Don't think that because you are pay
ing for space you have to fill 1t all
up. What you want is TO get yoar
advertisement read-oftsnttmes the
more white space and the more SIM
plicity. the quicker people win notice
and read It.
Stick 20 Your Subject.
II you arc advertising bargains.
price Is the thing to emphasize. II
you are advertising regular goods, at
: regular prices. the thing to talk ts
quality, ,.e tr. s,,a
Always emphasize service. mention
ing careful attention customers ees
laluo,v