The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-11-07

looked over the State Journal carefully
q week ago last Saturday.
REV. DR.. Sheldon had sent the
State Journal ten dollar bill and
said: Please give me the largest dis
play advertisement you can by using
this copy: "A New Sermon Story,
'Brander Cushing's Ambition, VIII be
Read by Mr.. Sheldon Tomorrow, Octo-
Der 18th, at 7.45 P. NJ, Central Con
gregational Church
Following This advertisement sun
day evening just at supper time there
came UP an ugly, drizzing rain. The
outlook for showing DR.. Sheldon thar
advertising paid was not good. The
writer felt that the publicity power Of
his paper was at stake. He persuaded
Mrs. MacLenran to go with him to
church that evening. So protected by
rain coats umbrellas and galoshes, the
pair sailed forth for the Central Con-
gregationaI church. Upon arrival
there. great was the surprise of the
couple to see that the church was al
ready well filed and that about the
only place for a seat was we'll w on
the front; the gallery chairs arpar-
entity being nearly filed too.
1T surely paid DR.. Sheldon to adver-
tise. Great are the Topeka dailies.
Now since DIR. Sheldon's successful
results, the Baptist people are nego-
tiating for display ad next Satur-
day evening in the State Journal to
advertise their moving pictures. They
have not made a contract yet, appar-
emily planning for a cut in rates. We
are going to give them the accent
rate, which is the lowest rate the
State Journal makes its biggest To
peka advertisers. And now here
comes DR.. Loveland talking about TAX
ing half a page in the Saturday State
Journal and the Sunday morning Cap
itaI. We recommend the Capital to
all the churches OF coursA, we have
no Sunday morning paper and the
only way they can reach our readers
is to come in through Saturday or
some week day.
1.-THE revenues in Topeka for the
Capital and Journal from church
have hardly been sufficient
to keen the proof presses well oiled.
but times appear to be changing
thanks to Rev. Dr. c. NJ. Sheldon of
the Central Congregational church, DR..
F. L. Loveland of the First M. e.
and Rev. Robert Gordon of the |
First Baptist church.
THE fact of it is the Topeka pa
pers have been giving away so many |
things with their advertising and sub
that it is often very diff |
cult to get anything at all for straight |
advertising or a straight newspaper I
without throwing in a mission clock, a I
carpet sweeper, or meat chopper; |
SO the churches have proftted by |
his situation and have received nearly /
Ill of their advertising free. No paper |
n Topeka would have the temerity to |
charge for a mere church notice, ana
ret in the larger cities the church no.
ices are paid for as a matter of course |
at the rate of five cents or more line.
# they are worth five cents a line in |
he Atehison Globe, what are they
worth in the great Topeka morning
paper and in the little old State Jour
laI-fifty-seve to one
Here President Burge rang the bell
IN Mr.. MacLennan and said the two
minutes were UP.
Why cut each others threats?
The Capital and the State Journal ara
seese-they are laying golden eggs daily
or the Profit of Topeka and Kansas.
Why does the Capital, by these ques-
ionable methods, such as buying off
'ur advertising men, our newsboys, de-
ire to kill one of these geese and hare
monopoly of the yellow egg bust
lass. This is a case where two golden
lliptical spheroids are better than one.
That is to say Of course: It is better
or Topeka to have two dailies, one in
he morning and the other in the ev-
ming plugging" morning, noon and
light and Sundays for Topeka and Kan
as than simply one, which there may
re if the Capital is to be permitted by
he good people of the Capital City to
ontinue day after day and week after
week, month after month, in 81 varieties
f Capper publications and to continue
0 scatter the poison that Mr.. Cap
er's rubber stamp has scattered broad
asst into the hands and minds of every
ig advertiser in the United States e. 8.
lee New York Fourth Estate" and
few York Editor and Publisher etc. J
tc., etc. for October Il, 1911, and /
lso New York Fourth Estate for I
asst Saturday. November 4, just at ]
and. Facsimi1es of which advertise ]
aents were printed in Chapter II of
hese "Reminiscences in last edition
october % and noon edition October :
4. Write, with ten cents, to Fourth $
Estate" New York city, for copy their /
ssue November 4. t
(Chapter XVI tomorrow
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