The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-21

state;' that the Capital is the only
definite. exact circulation state
ment;' that the Topeka Daily Capital
is ''the only Kansas daily with state
wide circulation"
The Topeka Daily Capital has in its
own Office now and has had in its Of
flee for years the positive and un-
equivocal refutal Of its own false
charges.
The Topeka State journal has not
failed for ten years to make a sworn,
detailed. definite, exact circulation
statement and that statement for years
has been taken to be true by the Ameri-
can Newspaper Annual, the greatest
authority on newspaper circulations in
this country. That Annual. as its name
implies, is published every year and
year after year it contains in blac:
type a sworn, detailed statement OF
the circulation of the Topeka Daily
Capital, the Topeka Daily state Journal
and the Wichita Daily Eagle. In the
Directory for 1911 this authority gives
the following circulation statesments
and desigrates them as sworn to and
in detail. that is, giving the circulation
for each day of the year, under oatn
and over the signature of a notary
public:
The Topeka Daily Capital, daily
The Topeka Daily State Journal
,,,'l uaily average -:.-.....-.----..... 20,90S
The Wichita Daily Eagle. daily
average .-.-..-..--.......3 "a ,65Z
The Topeka Capital knew at the
time it was making these statements
that these figures were available in
such way that a definite and exact
circulation statement of all of the
three above named papers can be OBJ
tanned on a moments notice by any
advertiser so desiring. Ayers News
paper Directory is to be found gener-
ally in the libraries of the important
cities and it IS to be found in every
newspaper office of any Importance in
this country and upon the desks of ad-
vertising men.
The charge that the state Journal
has no statewide circulation is too
ridiculous to deny. This paper has
never maintained that it has a larger
outside circulation than that of the
Capital In fact, it always admits that
the Capitals circulation is larger on
the outside, but it denies that the
local circulation of the Capital is as
large as the local circulation of the
State Journal
And this is only natural
A morning paper as a rule has a
better advantage on the outside. 1t
has better chance to circulate later
news on the rural routes. but in the
city of Topeka the evening paper has
twice the advantage for the reason
that the people generally have more
time to read in the evening than in
the morning
The majority of working people,
and we are all working people. if we
are worthy citizens. working in some
capacity to the best of our ability, are
generally too busy to sit down and
read a paper in the morning. Tt is
generally a glance at the morning pa
per at breakfast time then a hurried
rush to the store or to houseworlz.
while in. the evening there are hours
available for entertainment reading
and instruction.
This is the reason that an advertise
ment in an evening paper, even if the /
We're exactly the same. is
far more valuable than it is in the
morning The late afternoon and ev-
ening are the time when the people
do most of their reading, unless it b /
on Sunday. In the evening they de-
sire to know what has transpired dur
ing the day and through the Associa- /
ted Press ami swift reporters the ev-
ening paper is generally able to lay /
before its readers at night a resume |
of the important happenings Of the 1
day the world over.
The advantage of the evening field IS 4
it is natural and cannot /
be disputed, unless you reverse the
habits Of the people and send them 10
work at night, in the morning give /
them recreation and work in the even I
ing
81 viii write it in the contract" is
-he statement of the Capital and on the /
face of it that sort of a statement car
ries weight to the people who do not
the true situation. 1t has
no effect upon the local I
advertiser who knows the status Of
each paper in its community The
average daily local circulation of the
state Journal for 1911 is larger, we
believe, than it ever was in any pre-
vious calendar year.
The sworn. detailed statement of the I
state Journal for the past calendar
year, and a printed statement which is
:,