New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1911-07-29
the AUTQPRESS AND
ITS PHENOMENAL
AND RAPID SUCCESS
The Machine That Is RevoIu.
tionizing the Job Print.
ing Business.


their lives. Labor saving machines have
made fortunes for those who helped 10
introduce them; for mankind has been
ever ready 10 welcome those things
which do away with drudgery. make la
Dor profitable and multiply the product
OF the days work. Because they All a
real need OF the economic life OF man
they are eagerly seized upon and success
naturally follows their introduction. A
glance at the great fortunes OF the world
will indicate many rewards That were
resped by those who assisted In The In
PRODUCTION Of labor saving machinery.
Our own country furnished by far the
largest list The sewing machine, the
reaper. the cotton gin, the electric tele-
graph, the telephone, the air brake, the
typewriter, the automobile and the type.
setting machine are only few Of those
best known.
The Autopress, an automatic printing
press, is another Of those great devices
The printing business is about four
hundred years old. yet the Job branch
Is the least advanced Of the art For the
last fifty years Job printers have been
using almost the same kind u crude
machines. although in almost all other
lines OF manufacture automatic ma
chinery has been introduced.
Much money and mechanical skin Of
the highest order have been lavshed in
mans endeavor 10 improve printing ma
chinery. Almost every one knows how
successful many Of these efforts have
proven. Most Of the success. however,
that has up 10 this time attended such
inventions has come from the monster
newspaper and book presses. the COM
plicated folding machines and the auto
matte typesetters which newspapers and
book printers use.
While inventors were giving their at
tention 10 the big newspaper printing
machines they were meanwhile over
looking one of the great opportunities
which the printing industry affords,
namely. the Job printing branch. In their
eagerness for what they considered tho
big rewards they overlooked the smaller
but still profitable opportunities.
Ask the printer and he will say,
That's right; the only advance has been
for the benefit Of the newspaper pub.
Usher, while the job printer has been
left TO get along as best he could With
the slow, pokey press of half a century
ago.
This can be better understood when
one realizes that little important change
had been made in job printing methods
I'm fifty years until the invention OF the
Autopress. which stopped the leak in
this branch Of the printing business. For
fifty years the letter heads. bill heads,
circulars. hand bills and all manner q
Job printing" both fine and cheap, have
been produced on handled presses.
During that period almost all hand Ia
Dor has disappeared from other lines. In
place of the slow and laborious methods
of producing human necessities have
come automatic processes. Production
has been cheapened in nearly every line,
but In the job printing business hardly
a single step forward has been made.
The old clam she'll job presses may
still be seen In many printing offices.
They are still fed by hand. as they were
fifty years ago IL was 10 improve this
condition that the Autopress was m
vented.
The Autopress is a revelation. Il does
what no other job printing press ever
did before, and does II five times as fast
BECAUSE IT IS AUTOMATIC. some
idea of it's value may be had from tho
fact that one Autopress displaces five Of
the ordinary handled machines. 1t thus
saves the time and labor Of four per-
sons; saves floor space and power, and
enables the printer to do I'm an hour or
two what now takes a whole day
This. as any one can see. is a Won
derful advance. II means a great deal
for the printer, for IT cuts down his cost
Of production and enables him 10 make
big profits where only small profits were
possible before.
The man to whom this invention 10
credited is president and general man
ager of the Autopress COMPANY He Is
not an inventor in a mechanical sense.
but he is a man Of constructive ability
whose keen insight, tenacIty and energy
have pushed through this project and
made success possible whore failure
doomed large and threatening.
Mr. Kopple is a lawyer lie vas born
of parents who were not accounted
wealthy. and his education was attained
largely by his own persistent efforts.
He specialized in corporation law. ana
during the time he engaged IN practiee
he achieved enough success % SATISFY
the ordinary young lawyer of ability
that his field OF endeavor lay IN thai
direction. After comparatively short
period of practice however he took up
commercial opportunity that proved
the turning point IN his career.
With his success in fathering and de-
veloping the Autopress Company. reh'
dering il an actual force in the better
ment of mans condition by improving
the methods obtaining i'm an EXTENDED
field of industry, he has reaped greater
material rewards than would have re-
suited from the practice Of law
Mr. Kopple took hold of the idea o. the
Autopress when II was only am idea thar
had been badly handled Re tore down
the old structure and built a new one
The idea was far from perfoct-in faeS
vital factor was missing when he as
sumed control The history of the sue