The Monte Vista journal., 1911-03-11

Auto
IN an advertisement published two weeks
going to Disclose some interesting facts
business we are. We are going to call sp
you the truth about some things you may have susE
in part, or learned from sorrowful experience.
We, and we believe you, too, are disg
ack in 1908 when the first popular priced cara made
leir appearance with the Regal the Pioneer in this
lass many manufacturers said they cant build them at that
rice There however, certain in the industry who
ere enough oresee that by using business
lethods doing away with the waste and overhead
Expense which had heretofore been characteristic feature OF
he automobile game" called. that Medium
ced Car could be produced made in large guam
tiles according careful design Later events proved that
leir predictions were right These made car gave
God value to the owners and were successful financially
here were, however, other men, some with very
tile experience in the industry, who thought that
his was such easy task that they could do the
thing. They Immediately began. therefore. to order
Material for thousands of caserectcd factories night
hppcd their material carload lois by express and started
the business also. Such the demand for
that time that for several months these sold
large quantities. such large quantities fact that in
rider keep with the demand work done in tents. old
buildings and in fact any nay to gel out the product.
everybody went widhere a great hurrah-Promoers
what they thought better than gold mneCapital
invested in almost fabulous enterprises pose assets
consisted mostly Of bunch of blue prints trade marx
md smooth toneued. clever advertisement wrer salesman.
During the whole year of 1908 the public fell for this
Buy tickets for the Big Side Shop" talk The factories
apparently made money and the sold. Some
Of the shrewdcst manufacturers however, the end of this
season tina, trouble was brewins-hat something
bound to break. because industry. however great could
stand such strain. such wastefu method of doing business
especially with such lax and unstable business organizations
AS soon as the alleged manufacturers (O began to
realize this they their only salvation lay in adopting
daring methods. they came with advertisements
their sincerity and prasng to the SKIES the wonderful mechan
ical pefectness and ability which they claimed their
possessed Of they had do this They had ordered
thousands Of partsthcy had built factories-had
made large contracts NTH their dcalsrsnadc rosy promise:
10 their They had do something and this seemed
to offer the easiest oophole. But. although the beloved
public may like TO be fooled P. T. Barnum says yet it l.
,ard 70 do twice in the place and the cars did
rot IN such overwhelming numbers a. they had
predicted and expected.
Al the beginning of the 1910 season they found them.
selves in still straits-thcy put frame the
picture regcd and held up the public gaze once
mora beautiful (O creation BUT at q SACRl.
FlCED PRICE. As al the public auction that
main street day. only fen Of the guble bough-he
rest were eappers and paid to do the shouting The
majority Of these had 10 be carried over another year.
In the meantime the well established manufacturers
who had been doing business upon safe and basis were
proceeding slowly and carefully. They were obliged Of
course TO enter into competition with the other called
bu, their real value and their s.raish. forward and
REGAL. M