davidaulloa/AmericanStories huggingface dataset:
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
BUSINESS BUILDING
BY DUNDAS HENDERSON
Advertising Manager Of the G. E Zimmerman Co CHICAGO
The Evolution Of Retail Advertisina.

cdl meicHdnIS. llat was the next
rise in grade from the old comic cuts
Of the local engravers, because
these were well done by a first class
artist Of acknowledged standing.
We have now advanced one step
further. The idea that it is neces-
sary to have comic drawing to at
tract attention is exploded. As a
matter Of fact, a comic cut does
more harm than good, for it makes
the whole advertisement laughable'
and when people laugh at thing
they seldom buy it. It is unfortunate
that many merchants do not realize
this even now. A good joke in picture
form still appears to many Of them
to be the acme Of successful publicity.
But they are learning. @@%s"
There are now one or two concerns
who, with strong financial backing,
supply retail merchants with adver-
tisments, illustrated by the best ar
lists and written by advertising ex-
perts who have specially dedicated
themselves to the work and who
are paid large salaries for their SER
vices. The advertisement supplied by
those firms are of the same grade as
those used by the large department
stores and national advertisers
they are scientifically correct and
are guaranteed to bring the retailer
the maximum of returns. They are
supplied to the local merchant with
the sole light of use in his own local
ity. 81, .. 49,.
Owing to the enormous number
sold Of each advertisement, they can
be purchased at nominal cost, ev-
en- as low as one dollar per week. If
the merchant wanted the same ads
written for, his own individual use,
they would cost him about $500
each. The sale of this new style of
up-to-date advertising is growing en-
ormously. It is being used in thous-
ands of towns throughout the coun-
try and there are about $50 high
grade statesmen selling it daily.
The nature Of this new up-to- date
advertising service will be seen by the
reduced fac SMILES of ADVERTISE
ments shown at the top Of this col
umn.
This new style of advertising is
called Syndicated Advertising Ser
vice, and it's development is the latest
evolution Of retail publicity.
The highest grade Of expert publ
city service in his country today
is embodied in this syndicated adver-
Using service. High priced men with
national reputation in the retail ad-
vertising field are constructing these
advertisements, and the merchant
who uses them persistently and con-
stantly in his local newspaper, is a
long way OH the road to financial in
dependence.
Full particulars of this new SYM
Dictated advertising will be supplied
by the editor Of this paper. Get
them today. Their application will
materially increase your business
and give your. newspaper space 100
per cent value as business puller.
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
First publication July 26.4t.)
Citation for Hearing On Petition for
Probate Of Will.

ESTATE OF OLE L. SKUrLE.
STATE OF MINNESOTA, COUNTY OF
kAND1YOHI, In Probate Court.
In the Matter of the Estate of Ole. L..
Skutle, Decedent.
The State of Minnesota to all persons in
terested In the allowance and probate of the
will of said decedent: The petition of K ari H.
Skutle being duly filed in this court repre-
sentinE that Ole L. Skutlc, then a resi-
dent of the County Of Kandiyohi, State of
Minnesota died on the 18th day of June
1911, leaving last will and testament which
10 presented to this court with said petition,
and praying that said instrument be allowed
as the last will and testament Of said dece-
dent, and that letters Testamentary be To-
sued thereon to John B. Boyd and George III.
Bitterness; NOW THEREFORE,, you, and
each Of you, are hereby cited and requir-
ed to show cause, any you have
before this court, at the Probate Court
Rooms in the Court House, in the City 81:
Willmar, County Of Kandiyohi. State Of
Minnesota, on the 21st day of August. 4 oil ],
at O'clock p. M, why the prayer Of said
petition should not be granted. - {
Witness the Honorable, T. o. Gilbert, Judge
at said court, and the seal of said court this
10Th day :ofJuly. 1911. IS.
s lcoURr sRALl T. Q. GILBERT.
49,. Judge.
"a torney for Petitioner,
Willmar, MINI.
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
DIR. COX'S
Barbed Wire
I.lNINE.NT

GUARANTEED to heal without leav-
Ing . biemish, or MONEY REFUNDED.
6Oc and 81 90 sizes for fresh wounds.
old sores, sore backs and shoulders, burns
and bruises. 25c size for Family Use.
DR.. CoX.S PAINLESS BLISTER
y painless and guaranteed to cure
Spavin, Ringbone, Curb, Sweeny, Splint,
Pufts, or any enlargement of bone or
muscle, or money refunded. Price SOC.
ron SALE " AL DRUGGISTS
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
On the Pyramids.

It is said that Richard Harding Da.
Wis once made joke about the pyra-
mids that is still repeated at the fash.
ionable hotels OF Cairo. Mr. Davis was
studying the pyramids, and guide
approached and said to him:
ST took hundreds Of years to build
them monuments. Sir. E . ~.
~ government job, eh q said the
novelist
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
n ECENTLY, before the Rochester
In IN W Advertising Club, JUL

II
IN W Advertising Club, JUL
us Schneider, for some time
advertising manager Of "The Fair"
of Chicago, and one Of the best
known retail advertising men in the
country, gave a lecture on "The Next
Evolution in Advertising" He sta
ed, that, in his opinion, this was the
awakening of local advertisers to
the absolute necessity for high grade
advertising service such as had made
fortunes for the large stores in the
big cities. He advised the merchants
in each locality to join forces and
engage the best advertising talent on
a cooperative basis, and pointed out
that this really must happen in a
very short period as natural adj
vance Of times.
Mr.. Schneider and others, evil
IDENTIFY do not know that this evolu-
ton towards high grade special SER
vice has been taking place for
some time. 1t began with what are
called "Cut Services" That is, an
engraving house in one Of the bi G.
ger cities would get out number Of
more or less comic advertising cuts,
wretchedly drawn by a tenth-rate ar
fist, which it sold to retailer, some
times with a little advertising matter,
in a series Of 26 or SO, one cut for
each week in the year.
While this was all educative, and
as such deserves some credit, it has
probably done more harm amongst
retailers, to the value of neal publ
city, than anything else.
There are a great many Of my
readers who now have boxes Of such
cuts lying around their stores with
no clear idea Of what to do with
them, and even yet those small cut
"services" are being sold to deluded
merchants by glib travelling statesmen.
Another herald of the new special
retail advertising was the local wri-
ter He is also evoluting. He has
been getting better every year till
now, in some ways, he is quite ac-
complished. In the majority Of cas-
es, however, the local ad writer has
been somewhat like "Our Johnnie"
who has won a prize for drawing
b'gosh! and who forthwith blossoms
out into a famous artist-locally.
This class Of publicity has likewise
done its share in giving the retail
merchant cold feet. The local adver-
chant cold feet. The local adver-
tisement writer has been mostly a
shining example Of the trite saying
"a little knowledge is dangerous
thing"
The next phase in the evolution
was one that bid fair to solve all diff
fculties. About a year or two ago
a famous artist, who had made a
reputation for a comic series Of
newspaper pictures, was induced to
draw his comics into advertisements.
These were syndicated in electrotype
form all through the United States
and Canada. to all classes of retail
ers, the large quantity sold Of each
electrotype making it possible to
quote extremely low prices to the To-
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
Eirenfoof Paints. :

The principle ddopted5i the making
of tireproof paints is to incorporate
with the other ingredients of the paint
an ammonium salt, which under: the
influence Of heat will give off am
mOnia and so produce an atmosphere
unfavorable toJcombustion. The solu.s
sbility Of most ammonium salts renders
them unsuitable for this purpose. but
coed results have been obtained by
mixing the pigment with insolnble
ammonium magnesium phosphate and
q special medium consisting OF limo.
.leate Of lead ii Oh Of turpentine.
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
His Gentle Rebuke.

Fenimore Cooper gave a friend :
copy Of his last work, inscribing on
the hyleaf tie words: h
ITO John Blank, with the authors
affection and esteem"
A few months later Cooper came
upon this same book at a secondhand
dealers. He bought it in and sent it
back to his friend again with second
Inscription: SIS. ..z
This volume. purchased at "a Sec
on 1olh shop. is represented to John
Blank with renewed affection and re-
1terated expressions Of esteem"
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
Queer Looking Worms.

New Zealand. Australia. the Samo-
an and the Solomon islands. as we'll
% portions Of the Hawaiian group.
are the homes Of various species of
worms with thick. heavy bodies and
with q we'll defined neck connecting
the body with head that is star.
Ting reminder of that of the monkey.
In the Sandwich islands they are call
ed me-ta-lu-ki, which means ''creeper
with child's head" An old New Zea-
land legend says that at one time they
were Of immense proportions and
threatened the extinction of all human
ufe on the islands. s.< III r..
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
Tho Knots Couldn't Hold Il.


It is related of the Rev. John Eliot.
commonly called 1.-The apostle of the
Indians" in the. seventeenth century,
that he would give to the red men the
most Of his annual salary Of ESQ as
soon as he received It. On one Occa-
sion the parish treasurer put the mon
ey into handkerchief and tied itzintO
as many hard knots as possible. to pre-
vent the great preacher from giving it
away before he reached home Call
ing soon after on family suffering
from illness and want. the famous
dominic told them that God had sent
them relief, and began to unite the
handkerchief, but becoming impatient
he handed it to the mother. saying:
Take It, my dear. believe the Lord
designed 1t all for you. . #
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
DIR. G.. w. Riches,
I N0odloal and 0stoopothic !

(00o1oot and 08t0opsthtc)
1032 and AVE., So, MINNEAPOLIS
Has made special preparation tor the
successful treatment of all long. standing,
difficult chronic diseases, such sciatica,
liver trou6ie., ailments Of Women, csncerou.
Growths, ETC., etc. Free consultation by mail
Invited. If cannot help you l will tell you
%.
large, pleasant home tor patients. Take
Pirst Ave. So. car to Nicollet and 28th st.
and walk three blocks cast and half . block
south.
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
First publication July 26-4ts.1
Order Limiting Time to File Claims. and
for Hearing Thereon.
ESTATE OF GUSTAV PETERSON.

Is ESTATE OF GUSTAV PETERSON.
STATE OF MINNESOTA.
County OF KAudiyOhi. In Probate Court.
In the Matter OF the Estate of Gustaf Peter.
son, Decedent.
Letters of Administration this day having been
granted to Mathilda Petersnn-
1t Is Ordered, that the time within which all
creditors Of the above named decedent may
present claims against his estate in this court,
be, and the same hereby is, limited to six
months from and after the date hereof; and
that Monday, the 18th day of January, 1912, at
two O'Clock p. a., in the Probate Court Rooms
at the Court House at Willmar in
said County, be, and the same hereby u.s. fixed
and appointed as the time and place for hear
ing upon and the examination adjustment and
allowance of sucn ella ms as shall be presented
within the time aforesaid
Let notice hereof be given by the pubica-
ton of this order in the Wilmar Tribune as
provided by law.
Dated July 18th, 1911.
r. O. GILBERT.
lsEAL Judge Of Probate.
GEORGE MULLER, Attorney.
Willmar, MINI
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
First publication July 26-+t.l
Order Limiting Time to Fife Claims,
and for Hearing Thereon.


ESTATE OF FRANK CEDERSTROM
State of Minnesota, County of Kandiyo obi,
In Probate Court.
In the Nd after of the Estate of Frank Ceder
strom, Decedent.
Letters of Administration this day having
been granted to F. E. kronqust, of said
County.
1t is Ordered, that the time within which
all creditors of the above named decedent
may present claims against his estate in this
court, be, and the same hereby is, limited to
six months from and after the date hereof;
and that Monday, the 2eth day of January
1912, at O'Clock p. M, in the Probate
Court Rooms at the Court House at
Willmar in said County, be, and
the same hereby is fixed and appointed as
the time and place for hearing upon and the
examina alton, adjustment and allowance of
such claims as shall be presented within the
time aforesaid.
Let notice hereof be given by the publica-
ton of his order in The Willmar Tribune as
provided by law.
Dated July 18th, 1911.
(SEALl 7. o. GILBERT,
.--.-. Judge OF Probate.
R. w. STANFORD,
Attorney for Petitioner,
Willmar, MINI.
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16

Total cash and notes. 1920 90
The Company is now authorized to
do business in the townships Of Arc
lander, Burbank, Colfax, Dovre,
Green Lake, Mamre, Lake Andrew,
New London and Norway Lake in
Kandiyohi County and Hays, Kerk-
hoven and Pillsbury in Swift. County.
The premium rate is ten cents a
year for each 500. The membership
fee is $3.50 with rs cents for each
renewal. l...-,' y s-. nj
The board of directors of the COM
pany are H. E. Ekren, Ole Ringness,
0. A. Markell, o. S. Reigstad and
S. A. Syverson. ~5s.
The following gentlemen, together
with the directors are authorized to
receive applications for insurance:
P. J. Ytterboe, of Arctander; H. K.
Nelson, Lake Andrew; A. j. Syse of
|Sunburg; Peter Skoglund Of New
London. Any one wishing to do any
service for the company or desire
any information will apply to the
secretary at Kerkhoven, R. 3, who
will give all necessary information.
S. A. Syverson, H. E. Ekren,
Sec. and Treas. " Pres.
Sec. and Treas. 1868 Pres.
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
Deafness Cannot Be Cured

by local applications. % they cannot reach the
diseased portion Of the ear. There Is only 0ns.
way to cure Deafness and that is by constitution.
condition Of the mucous lining OF the Eustachian
Tube. When this tubs Is Unframed yon have q
rumbling sound or imperfect hearing, and when
1t Is entirely closed Deafness is the result and
unless the Inflammation can be taken out and
this tube restored to its normal condition. hear
ing will be destroyed forever; nine cases out OF
ten are caused BY Catarrh, which is nothing but
an in6amed condition Of the mucous surfaces.
We will give One Hundred Dollars for any case
OF Deafness Caused by catarrh) that cannot be
cured by Halls Catarrh Cure. Send for circu-
lars, free.
F. ]. CHENEY 4 CO., Toledo, G.
Sold by Druggists. Tic.
g Take Halls Family Pills for constipation.
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
Sim ii ple,

Simple.
And what do you sailors do, when
Jon get h0mesick r I'VE goes to sea
again. ma'am. - Houston Post
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
Notice..

As / am a member Of the St. Paul
Daily News automobile contest,
through this notice, wish to ask all
my friends to help me win by giving
me their subscriptions to the "Daily
News" Helen Edgren.
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16

Gerhard Nordlie who is assistant
cashier Of the First State Bank Of
New London is spending the week at
home here with relatives and friends.
Tribune.
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
First Publication July 26-4t)
Order Limiting Time to File Claims.
and for Hearing Thereon.
ESTATE OF JOSEPH WEBER

STATE OF MINNESOTA,
County OF Kandiyohi, In Probate Court
Decedent.
In the Matter OF the Estate of Joseph Weber,
: Letters of Administration this day having
been granted to Minnie Weber, of said county.
1t is Ordered, that the time within which all
creditors OF the above named decedent may
present claims against bis estate in this court
be, and the same hereby is, limited to three
months from and after the date hereof: and
that Monday the 3Oth day of October 1911, :
1T 2 o'clock NJ, in the Probate :ourt Rooms
at The Court House at the City OF v illmar in
said County, be, and the same hereby is, fixed
and appointed as the lime and place for hear
ing upon and the examination, adj ustment and
allowance Of such claims as shall be presented
within the time aforesaid. 81
Let notice hereof be given by the publica-
ton of this 0rderin the Willmar Tribune as pro-
vided by law.
Dated July oath, 1911. T. O. GILBERT,
lsEALl Judge OF Probate.
ELIAS RACINE, Attorney. s.
Willmar, MINI.
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
= ia-i'.S!.
Thu Test.

Madee-1 refused Jack eight times
before finally saying yes. = sa
Ethel Why did you change your
mind?
sSIadge-1Z didn't was merely see.
ing II he would change his.-Boston
Transcript.
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
(First Publication July 26, 1915 wks.)
SHE1IFT's SALE OF REAL ESTATE
UNDER JUD01IENT OF
FORECLOSURE


Notice IS hereby given that under and by vir-
ture OF a judgment and decree entered in the
above entitled action on the 10Th day of Deem
Der, 1908. 4 certified transcript of which has
been delivered to me, I, the undersigned Sheriff
of said Kand1yOhi County, will sell at public
auction, TO the highest bidder for cash, on the
10th day OF September, A. D. 1911, at O'Clock
In the afternoon OF that day. at the front door
of the Court House in the City OF Willmar, in
the County OF KandiyOhi, State Of Minnesota,
the premises and real estate described in said
Judgment and decree, to wit:
All that tract or parcel OF land lying and be-
ing in the County Of kandiyoh, ana state of
Minnesota, described as follows, to-wit:
The east half (E1z) OF the Nor, beast quarter
(NE14), and lots numbered one l) and two CT
and the Northeast quarter (NEl4, OF the South
east quarter sea-, all in Sect n numbered
twenty-five 1859; in Township numbered One
hundred nineteen ul9) OF Range thirty-ive $3.50,
together with all accretiOnS and land accruing
thereto by reason of ditching or otherwise: the
accre: ions to said land being more particularly
described as noWs, to wit:
Sub'Ot A OF Lots one % and two (2) OF said
Section twen y five (25), set aside and decreed
to said defendant Clifford subject to the rights
of this plant Il under and Dy virtue OF Ger
tain decree entered In the above named court
in an action wherein Asa J. Abbott, and Others
were plaintiffs. and Jonas J. ForstrOm, and
others, were defendants, which judgment and
decree was entered in the above named Court
on the End day of May A. D. 1911.
Dated, Willmar, Minnesota, July gath 1911.
PETER BONDE,
Sheriff of kandiy, hi County.
A. f.. BOYESEN & II. H FLOR,
Attorneys for Plaintiff.
st. Paul, Minnesota. - ss
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
111o.0sllo1'l,,0l,'s
Account Books.

A new form of thresher's account book
With plenty Of room for all items, but still Of
q convenient size for pocket. Original and
duplicate. to be written at same time by
means of carbon paper, thus avoiding all mis-
takes. Bound In leatherette cover Sent bv
mail anywhere on receipt Of 3Oc.
TRIBUNE PRINTING CO.. Willmar MINI.
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
DelaHunt's Parcel Delivery.

Trunks. parcels, packages, letters, etc
called for and delivered to any part of the
city. Prompt service Charges moderate
Once Great Northern Express. Telephone %
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
OFFERS EXCEPT 1ONAl 4
NSURAN ATURES
TO Farmers y u! Ne ! !. Twelve !! Town.
ships Aane y ! { J Note
the Annual Report.

Report Of the Arctander and Lake
Andrew Mutual Insurance Company
Of Kandiyohi county, for the year
ending June 3, 1911:
INSURANCE.
Amount ], insurance in
force June l, 1910. $24O, 139 90
Amount taken during !
the year ......... 136, 1867 90
Total 3. 1876, 500 90
Amount expired during
the year .. 1920 90
June g.. 1911, balance
in force ....:.. 324,236 90
FINANCIAL.
June l, 1911, by cash
!. on hand and loaned. 1854 "a
Received during the year CSC Al
Total -. ....... :. 1920 rs
DISBURSEMENT.
Losses incurred and paid
during the year. ..... 100 80
All other expenses paid. 139 IS
Total -. .......... $50 Is
By balance on hand. -. 1850 60
Amount of premium !"
notes on hand. 900 80
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16
KELLY g. SANDERSoN
LIVE 7
pheae 80. - One block south Of depot
LC. OLSON
UNDERTAKE IA


tlleoased Embsimes.)
0@ce0OoLitchfeldA Avenue w. Phone 217
Residence. 311 Fret street. Phone 118
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1911-08-16

Tribune vIaa-I q BIN .ssslts.
St. Landry clarion. (Opelousas, La.) 1890-1921, 1911-08-26

He read Alright the sign of the
times and he saw the storm
coming and knew that Cannon
and Cannonism was doomed, but
as soon as the Democrats got
control of this Congress, they
ousted Mr.. Broussard from the
ways and means committee, and
put some one else in his place.
In his Opelousas speech he
asked me to account for other
gentlemen being retained on the
ways and means committee in
that caucus.
| can only account for it upon
the theory as disclosed by the
record, that there is not another
Democrat on the committee who
had the same Republican record
that Mr.. Brocssard had to-wit:
Having voted far the Republic
Dingley bill, having voted for the
Republican Payne bill, and hav-
ing, on the organization OF the
Sixty-first Congress, on March
Is, 1909, lined up with Cannon
and against Champ Clark on
every roll call as far as the rules
were concerned.
This can be found on the pages
of the Congressional Record
quoted herein. This is the rea-
son that Mr. Broussard was not
kept on the ways and means
committee, a reason we'll known
to him, a reason we'll known in
Washington, a reason we'll known
in Louisiana. This is his record.
He must stand on it, and he can
not confuse the issue by trying
to bring in the fight of March 49,,
1910, which was upon the Norris
resolution, when I specifically
charged him with voting for the
old Cannon rules, with the old
Cannon leaders, and having been
rewarded for that vote by a
committee appointment, which
he coveted.