davidaulloa/AmericanStories huggingface dataset:
The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1911-08-29
of Chicagn

than small sums-what must th
small merchant spend to get sur
results from his advertising? Ii
When next you consider advertis
ing. Mr.. Retail Merchant, figure GU,
how much you are going to spend.
If it is less than per cent. sit down
and think the matter over carefully
and II you cannot pursuade yourself
to spend at least S per cent on
scientific plan that has brought sue
cess to others, get a mirror and have
a good look at bad merchant.
Then There Must Be Salesmanship
There is one other important
thing about retail advertising.
After you have made up your
mind to the amount you are going
to spend on it, see that you put
craftsmanship into the space you buy.
Salesmanship is just as necessary in
your advertising as it is in your
store. With it in both your store
and advertising, success is certain,
for your sales organization will be
so strong that only bad goods or in
sufficient capital can kill it.
There are four principals to all
salesmanship, whether in your store
or in your newspaper: First-you
must attract attention; second-you
must secure the interest of the pos
slble customer; third-you must
create desire to buy. and, fourth.
but by no means least-you must in
duce the actual process of buying.
Close Study Necessary.
All these requirements in adver-
tisements necessitate close study and
much experience of successful ad-
vertising before they can be blended
together to make a perfect adver-
tisement. The average retailer is
not an expert at advertisement con-
any more than the ordin-
airy grocer is an accomplished ply
stefan. How then is the retailer to
get advertising that brings results
or as it may be called, craftsmanship
on paper?
Go To The Syndicate.
There are on the market now a
number of high grade syndicated adj
vertlsing services. These services
are got out by concerns with ample
capital who have retained the SER
vices of the best retail advertising
experts in the country to whom they
pay large salaries. These men con-
struct advertisements which are sold
to small retailers throughout the
country at nominal cost, ranging
from one dollar per week up. The
large number of one kind of adver-
tisement supplied to thousands of
retailers makes these low prices pos
slble. The services are usually sold
IN a series of 81, one advertisement
for each week in the year, together
with first class copperplate. cut of
an illustration drawn by a high
priced artist. At the top of these
columns, will be seen some reduced
sac smiles of ads of this kind.
Where To Get Information.
The merchant who uses adyertis-
ng in his local newspaper space
putting craftsmanship of
hat character into it when he can
get it for so low a cost, is just like
man who would rather have a
school boy in his store to sell his
goods than proven salesman.
The editor of this paper will be
glad to supply full particulars of the
most successful Of those syndicate
Advertising services to enquirers.
are advised to be in time,
however. for only one service of a
sind can be used in each town.
The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1911-08-29

Senator Works stands almost as
much chance of being congressman
at large from Minnesota as the ST..
Paul ball club has of winning the
pennant.
The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1911-08-29
There seems to be some misunder-

There seems to be some misunder-
standing with reference to state
senatorial job and a candidacy for
election to the United States con-
gress.
AS matter of fact state senator
desiring to make the congressional
race next fall, would not be obliged
to resign his senatorship.
He could make the fight and if
elected serve his time as senator,
The congressman do not go to Wash
ington, barring the possibility of
special session, until about fourteen
months after election. This is a
provision of the constitution insert
ed at the time of the drafting of
that instrument because of the time
required to travel from one part of
the country to another.
So if Frank Clague or OLAF A.
Lende desired to get into the game
in the Seventh district and give Mr..
Volstead a run for his money they
could do SO without sacrificing their
hold on the senatorial place.
Whether or not either or both of
the gentlemen mentioned would
consider for a moment the desirable
ity of making the race we do not
know but it is evident there is no
official barrier.
We believe. though the belief may
be born of hope, that Senator Mel
son will be a candidate to succeed
himself. There is nothing in the
present situation to deter him.
Whatever popularity he may have
lost a year ago during the Ballinger
inquiry he has regained by his Wig
orous, determined efforts to defeat
reciprocity.
No one in the state can beat him.
But he may, after all, decide to
retire.
Who then?
Rightly or wrongly there are a
good many people in the state who
feel that Governor Eberhart has his
eyes on the senatorial chair. If he
is in earnest about that he cannot
be gubernatorial candidate under
the present law. 1t is extremely
likely he will ask reelection to the
office he now holds.
Lindbergh has been talked but the
Sixth district has bigger man than
him in Ripley Brewer. Brewer, if
Nelson retires, should get into this
game.
He has held back and held back
and seen one after another the pol
ltical chances get past him. Here
is one to his liking. Some one should
grab him by the slack of the trou-
sers and hist him into this scrap.
GOSSIP OF THE PRESS.
The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1911-08-29

The state editors are on junket.
Sam. Y. Gordon is with them and
Governor Eberhart is watching for
possible storms.
The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1911-08-29

|
tions!
BEHIND THE POLITICAL SCENES.
The resignation of Mr.. Simpson
has not cleared the political atmos-
phere because he never cut much
figure.
Certain of his press agents tried
to make the people believe George
was some punkins but they failed to
get very far.
So the atmosphere is still turbid,
not to say murky. 1t is no secret
that this grand old state is to rush
through one of the most intense,
nay. sensational, campaigns next
year in its history. They say in St.
Paul that there are all the elements
needed for real live stunt.
The congressman at large, to be
nominated at the primaries, and the
election of United States senator
by a popular vote. along with GER
tain other complications, such as a
presidential campaign, will make
'em sit up and take some notice.
Now that it is certain that CON
gresham at large is to be elected
candidates are hurrying forward.
S. D. Works of Mankato is the last
in the race. No one denies that
Works is man of unusual ability
but he has the mixing qualities of
an oyster and there are a great
many people in the state who will
not forgive him for haying once
been minister. These are two of
the most glazing defects, Ger
tain ballets cast by him in the senate
will not tend to strengthen him in
various sections of the state. He
voted against reapportionment and
he labored in season and out for the
Creamery package bill. This was
last winter. The north won't for
get the first and part of the south
won't forget the second.
But why speculate about a Demo
crat. The tenth congressman will
be Republican,.
James A. Tawney, probably the
biggest of them all, in spite of the
fact that he was repudiated in his.
own district and a certain Sydney
Anderson elected in his place, seems
the logical man for the job but why
should he take it?
Tawney was twenty years in con-
gress and rose to a position of prime
Importance in the session of that
body. He has national reputation
and if he wishes to retire from pub
lie life he can easily amass fortune
at the practice of law.
The Gazette has mentioned others
before among them Patrick H. Nc
Garry of Walker. He has not an
nounced himself but there is reason
to believe he will do so in the near
future. as soon as it becomes GER
tain Mr.. Tawney is not to make the
race.
Pat is the salt of the earth, honest
diligent, cheerful. His acquaint-
anceship is not large out of the
Sixth but he is one of the best mix
ers on earth. If he goes in every
one in Minnesota will know him
when the race is over. |
The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1911-08-29

And now begins dog days" for
congressman.
The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1911-08-29
BUSINESS BUILDING
By Dundas Henderson

Advertising Manager of the C. E.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1911-03-09

Seeman, ARE close observers and many
Deep Water City before, but we are
all pleased with the way the town is
equipped from our viewpoint. The
broad streets, the well constructed
buildings and the fine fire departments
are all that could be desired.
I'VE usually meet in Mobile but Mr..
Hervey wanted us to come over here
this time and we are enjoying the trip
immensely, and it is likely many of
the members will remain over after
the meetings adjourn in order to see
the many places of interest. have
not been here in five years and am
finding it hard to realize that this is
the town I last visited.
Pensacola viii soon be one of the
best cities in the south. with this
magnificent harbor and the new rail-
roads which you will soon have there
is nothing which can stop 1t from
growing. Possibly it will never be able
to overtake New Orleans but will sure
~ lead all others in few years"
Mr.. Seeman also added that every
thing was being done by the Pensacola
people and the San Carlos hotel TO
make their stay one Of pleasure as well
as benefit.
The meeting this morning will be the
closing one and those delegates, who
will not stay over for sightseeing pur-
poses, will leave for their homes to-
night
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1911-03-09
CONVEYING OF
FIELD MEN S
ASSOCIATION
FIRE INSURANCE MEN OF LOUIS
lana AND MISSISSIPPI ARE
HOLDING THEIR EMI-ANNuAL
CONVENTION IN THIS CITY.

Some thirty members of the Field
Mems Association of Louisiana and
Mississippi, which is composed OF tho
field representatives of fire and tor
nado insurance companies Of those
states, are in Pensacola at the ninth
semi annual session of that organiza-
ton.
The first session of the association
was held yesterday morning in one of
the tea rooms of the San Carlos hotel
and the business of the meeting was
begun which consisted principally OF
the discussion of the new Louisiana
state rate law known as the anti-dis-
elimination rate. This law has con-
fused some of the insurance men and
the discussion was one in which all
were interested and was participated
in by nearly everyone present.
The anti discrimination law has
been in operation only short time
but it is thought will be beneficial to
all concerned. The bill originated with
the New Orleans Board OF Trade.
which organization was the cause of
its passage. The bill created a tariff
board which is supposed to do the
same work in the insurance field as
the railroad commissions do in the
transportation business. When this
board decided upon a rate no COM
pany can insure property for a cheaper
one and if either the companies or the
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1911-03-09

The report of the Board of Public
Works was read, received and filed.
The board asked the council to ap-
propriate $479 for the purpose Of re-
pairing the building used as a patrol
house in accordance with the instruc-
tions of the city building inspector. 1t
also requested that $500 be appro-
priated for the purchase of two mules
for the street working department.
The requests were referred to the
finance committee.
The ordinance providing for the
paving of certain streets was read for
the third time and adopted.
NEW BUSINESS.
Under this head, Alderman DeSilva
read letter from the city attorney IN
which he stated that a certain party
intended entering suit against the city
for $1,000 damages on account of in
juries sustained on account of a dan
gerous sidewalk, but that the party
had offered to compromise the suit for
800. The matter was referred to the
finance committee with the under
standing that they be empowered to
act for the council in the matter.
communication from the Fisher
Real Estate Agency in regard to the
payment of a tax certificate was read
and referred to the finance committees
A letter from r. P. Reese, attorney
for c. Robin, a photographer, asking
for the refunding of SIS paid by Robin
for license, and giving the reasons for
the request, was read and referred to
the finance committee
There being no further business, the
council adjourned.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1911-03-09

property owners think the rate unfair
the complaints go before the board for
settlement. If this is not satisfactory
then the courts are resorted to-
There is no regular program for
the meetings nor does the associa-
ton have any president or other Of
hcers, except the executive committee.
which is composed of seven members.
The present executive committee con-
sists of James B. Ross, H. T. Hegin-
botham, G. c. Long, Jr, Alonzo
Church. E. H. Addington, r. s. Rust,
Jr., and w. Y. Harper.
There will be another meeting this
morning which viii be of the same
character of the one yesterday, DIS
cussions of subjects and the inter
change of views and experiences being
the program
Mr.. sEEMAN TALKS.
Mr.. Fred L. Seeman, of New Orleans,
who is one of the most enthusiastic
Of the insurance men at the meeting,
expressed the opinion that the meeting
would be of unusual interest to all
present.
This question Of the new Louisiana
law" said Mr.. Seeman, sis not alto
gether understood and this will be one
OF the principal benefits derived from
the meeting. We have no regular pro-
gram but discuss In an informal way
the things which interest the members
most. The organization is formed for
this purpose and the swapping Of ideas
and the social intercourse Of the mem
bers is about all there il to It. We
just meet twice a year to give each
other the benefit Of our experiences
and try to have q good time as well
Another thing we WIN talk about
tomorrow is the question Of recon-
mending to the town councils that
better chimneys and 'fiues be required
for buildings and that some regulation
OF this be adopted. This is a most
important matter and we hope that
our suggestions will be adopted by
not only our towns but those else
where. We are very conservative In
our recommendations and always heed
to the letter the laws Of the states"
Mr.. Seeman said there would be
other things which would probably be
discussed but they were Of minor i'm
portance.
Fire insurance men," continued Mr..
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1911-03-09

takes her east to show her the world.
in the meantime pressing his suit dill
ligently. She adheres to her promise
to marry How, however, and in few
months returns to the ranch to be
married. Craig follows her and on the
very eve of the wedding incites a
crowd of rather rough citizens to vio-
lence and endeavors to have them stop
the wedding on the grounds of race
prejudice. How prevents this scheme
and the wedding takes place after a
stirring situation at the close of the
second act of the play. Bess and How
settle down to married life, which
proves very lonely to her, as all her
white friends shun her because of her
marriage to an Indian. Craig remains
on the scene, and they are together
constantly until How finally becomes
aware of the new state of affairs.
when he finds his wife in Craig's arms
From this time on the events of the
play lead rapidly to the ending, which
is in every respect logical one, yet
not exactly the conventional marry
and live happy ever afterward" cur
tain.
In the final scene Mr.. Edeson is able
to exert his powers to the utmost and
gives a splendid characterization of
the American Indian at his best. The
rlay has been splendidly mounted by
Mr.. Harris and will be interpreted by
an exceptionally fine supporting cast,
including Minnett Barrett, Cordelia
Mcdonald. A H. Van Buren,, George
w. Barnum, Joseph Rawley, Charles
Chappelle, John Prescott, Shep Camp
and E. NJ. Dresser.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1911-03-09

Robert Edeson appears at the opera
house tonight in his own play,
Where the Trail Divides" a drama
touching upon the problem of mar
riage between Indians and whites,
which was suggested to the star by
VIII Lillibridges novel of the same
name. Mr.. Edeson is under the man
agement of Henry B. Harris, who has
guided his stellar destinies since he
first appeared in large letters on the
bill boards and electric signs, and this
play, which, by the way, is his first,
gives promise of being. one of the big
hits Of the season. Mr.. Blossoms fond
ness for enacting the American In
dian has been apparent since he made
his tremendous success in Strong
heart" so that 1t is scarcely surpris-
ing to learn that in Where the Trail
Divides" he will again be seen as an
Indian. The star role is that of How
Lander. a Sioux Indian of modern
dress and habit, who has been brought
up in a white family and well educated.
The man who has taken him into his
family is rancher, Colonel Landor,
and he also has adopted daughter,
Bess. AS the play opens Bess and
HOW are very noucn IN love. anu, IN
fact, are engage TO be married. Lam
dor is told by stefan that he must
prepare for Il nd, as an inherited
tendency to heart disease has shown
it's dread hand. So he has his nephew.
young Fastener. named Clayton
Craig, come out West to attend to his
estate after his death. Craig falls in
love with Bess Immediately upon his
arrival. After the ColonePs death he
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1911-03-09
COL. ROOSEVELT
LEAVES ON TOUR
WILL SWING AROUND THE coUN-
TRY TO THE PACIFIC COAST
AND BACK AGAIN, OCCUPYING
sIk WEEKS.
By Associates Press.

New York. March s--colonel Theo-
dore Roosevelt started to-day on his
six weeks swing around the country
70 the Pacific coast and back again.
His nrst stop win be at Atlanta to-
morrow.
The colonel said he had not heard
e the mobilization OF the troops and
the navy near Mexico until this morn
mg's paper was shown him. It was
remarked that he appeared to be head
ed that way, but the colonel only
smiled and declined to express an
opinion.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1911-03-09
ALLEGED TO HAVE
STOLEN CLOTHING

Carrie Simpson. colored. was ar
rested yesterday afternoon on the d.
and s charge by Onicer Simmons.
Annie Jordan. also colored, having
complained to the ofacer that Carrie
had stolen lot OF clothes from her.
According to the statement OF Of1cer
Simmons. the woman admitted to him
she had taken the clothes. 1t is also
claimed that the clothes were found
on her premises on North Tarragona
street.
The case win be heard before the
recorder this morning. when city court
conveneS
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1911-03-09
A Mothsr,a Safeguard.

Foiey's Honey and Tar for the chill
dren. Is best and safest for all coughs
colds, Group. whooping cough and
bronchitis. No opiates.
w. A. D'Alemberte. druggist and
apothecary, 1z1 S. Palafox St
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1911-03-09
RAILROAD SHOPS BURN.

Dcthan, Ala, March s.-The shops
Of the Atlanta and St Andrews Bay
railroad here were burned last night.
The monetary loss is estimated at
about SIS, 200.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1911-03-09
POPULATION STATISTICS.

Washington. March s.-Population
statistics announced to-day included
Aberdeen, Miss, 3,70s against s.4s6 in
1900.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1911-03-09
A Special Medieins for Kidney All

a Special Medicine Tor NIoney All
ments.
Many elderly people have found in
Foleys Kidney Remedy quick relief
and permanent benefit from kidney and
bladder ailments and from annoying
urinary irregularities due to advancing
years. Isaac n. Fegan. Farmer, Mo-,
says: "Foley's Kidney Remedy effect
ed complete cure in my case and
want others to know of it."
w. A. D'Alemberte, druggist and
apothecary, 121 S. Palafox st.
The Bemidji daily pioneer. [volume] (Bemidji, Minn.) 1904-1971, 1911-02-21
Making Insurance Maps.

In making insurance maps certain
features are considered essential. and
the growth of the system has proved
their wisdom and changed them only
as regards the amount of detail that
has been Incorporated. Of first impor-
lance were the colors to show the diff
ferent materials used in the construc-
ton of building. Naturally red
seemed proper color to signify brick
and yellow to signify wood. These
eolors have always been employed for
these materials. Other colors have
been added from time to time. thus
blue for stone, gray for iron, etc.
In fixing signs and characters for
such details as stairways. fire escapes,
dumb waiter shafts. ETC., a principal
object was to make them plain and
distinct They must be easily under
stood by an underwater without ref
erence to my key or marginal foot
notes.
This object has been carried out,
with the result that when these insur-
ance maps are examined by an insur-
ance man today each sign or charac-
ter has such an individuality of it's
own that it can be easily distinguished
and is not confused with another
Casters Magazine.
The Bemidji daily pioneer. [volume] (Bemidji, Minn.) 1904-1971, 1911-02-21
RAILROAD TIME CARDS
500

500
No. 1862 East Bound Leaves 1854 a. m.
No. 1863 West Bound Leaves 4:37 p. m
No. 1856 East Bound Leaves PAS p. m.
No. 1877 West Bound Leaves 1898 a. m.
Great Northern
No. 80 West Bound Leaves at $3.50 p. m
No. "a East Bound Leaves at 1908 p. m
No. IS West Bound Leaves at 3:42 a. m
No. SO East Bound Leaves at 1:2O a. m
No. los North Bound Arrives at 7:40 p. m
No. 1O6 South Bound Leaves at 700 a. m
Freight West Bound Leaves at 800 a. m
Freight East Bound Leaves at $3.50 p. m
Minnesota 4 International
No. 80 South Bound Leaves at 8:l5 a. m
No. 81 North Bound Leaves at 6:lO p. m
No. "a South Bound Leaves at l1:35 Pr
No. 80 North Bound Leaves at 4:2O a. m
Freight South Bound Leaves at 7:3O a. m
Freight North Bound Leaves at 800 a. m
Mimi. Red Lake 4 Man.
No. 1 North Bound Leaves7i..at 1886 p. m
No South Bound Arrives at 1880 a. m
The Bemidji daily pioneer. [volume] (Bemidji, Minn.) 1904-1971, 1911-02-21
A Strange Colony.

The Colonia Cosme, on the Paraguay
above Asuncion, is one Of the most Gu
rious in the world. The members of
the colony make OF grow everything
they want and import nothing. The
workmen have seven hours work a
day and earn, not money, but time.
Their wages are hours and half hours.
These they sometimes save up till they
have a week in hand and then go off
on an excursion. II a man wants a
chair or table he pays for it in hours
Of work, which are deducted from the
balance to his credit Three men went
off up the river in a canoe for a three
weeks holiday They sold their canoe
at Asuncion for a pound and came
home overland in ten days, lodged In
the best houses in the villages on the
way and yet had some money in hand
at the end.--London Spectator.
The Bemidji daily pioneer. [volume] (Bemidji, Minn.) 1904-1971, 1911-02-21
Nebish.

The masquerade given by Miss
Ethel Knox in her school at Island
Lake February Is, was largely at
tended.
Miss Alice Medley of Bemidji at
tended the dance at Island Lake
Saturday evening.
Miss Ina Shearer of Bemidj il is
spending a few days here as the
guest of Mae McGregor.
Mrs. Robert Michel came up to
White Fish Saturday and Will stay
a few weeks, visiting with friends.
P. E. Smyth cam I'D from Pupos-
ky Thursday and returned Friday
nothing.
Charles Dickinson of Island Lake
went to Solway Tuesday evening:
A surprise party was given on Mr..
8. L. Noble last Saturday evening.
Mr.. and Mrs. A. Grlman spent
Sunday in town as the guests of MI.
and Mrs. ]. Neunan.