davidaulloa/AmericanStories huggingface dataset:
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1911-01-26
Land Speculation.

One form of advertising which re-
acts and has very serious effect in
the development OF this great Pacific
northwest, is the advertising of the
land boomer who is trying to get an
excessive profit in handling real
estate of one kind and another. The
man who leaves his home in the mid
die west or the east and acquires a
farm or property because he has been
influenced by extravagant or even
false statements, and pays an unfair
price for the land, counteracts great
deal OF the good advertising that is
done by those who are sincerely
trying to build up the state, and are
working for its development.
For the farmer to succeed. he must
not have too heavy interest and over
head charges, and speculation In land
should be curtailed, so far as 1t is
possible to do so. by an intelligent
public opinion. 1t should be remem-
bered that the new settler, who Sue
ceeds and is satisfied, is the very best
immigration agent.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1911-01-26

lures, and commissions and bureaus,
have been undertaking to regulate and
manage in detail. some OF the larg-
er forms of business, particularly the
railways, which are SO much needed
for a proper development OF the west
ern states. and Of Oregon especially
The result is that the people whose
real business it is to manage the
railway, namely: the owners and the
men they employ. are becoming dis
couraged by being interfered with
constantly, and there is danger that
this interference will produce con-
dition where the railway business is
nobody's business.
The good sense OF the American
people will probably make them real
lie the situation before it is too late,
but great body OF intelligent men,
like the Oregon Development League.
should consider whether 1t is wise to
go on indefinitely attacking the trans
portation business, and whether it is
not better to let those who own 1t,
and the trained men who have grown
UP In the business, manage it instead
OF turning the management over to
others
Some of the western states, and
particularly Oregon, have felt that the
so-called conservation movement has
gone too far, and that too much val
liable territory has been tied up by
governmental order made by some one
far of, who was not in position to
understand the real necessities and
conditions OF this growing west OF
ours. Any unwise and unjust action
Of this kind has had REFRESHING eff
fleet in the development of the coun-
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1911-01-26

stirred up among business men by the
success OF cooperative effort among
themselves, has resulted in the organ
ization of many county any state organ
mercial leagues. These have taken
up the work no individual club can
do, and have awakened great interest
in community, district and state ad-
vertising. publicity and development.
Here in Oregon, You have power
full league. already widely known be-
cause of its effective methods and the
practical results which have followed
its work OF inducing the various cities
and towns to engage in the business
OF making their resources and oppor-
tunities known to the world outside,
and your work is being well done.
One effect OF community advertising
in all parts OF the United States has
been the increasing employment of
trained, experienced and competent
men. to specialize in this field. CO.
operation among these specialists in
Industrial promotion and publicity has
been brought about by meetings to
discuss new methods of work, to orig
mate new promotion plans, and for
an interchange OF ideas.
With these various men and organi-
cations, the railways are glad TO work
in harmony. for such cooperative
work should yield good results in the
development OF the country.
One difficulty that is sometimes en-
countered by a commercial club, or
business association. comes from the
apathy of some OF the successful bust
ness men, who sometimes do not look
with favor upon the work undertaken
A proper comprehension by all our
business men of what these coopera-
tive organizations can do is needed,
and every one should help. The sober
judgment OF the hard-headed business
man will, at times, prevent mistakes
that may be made by the younger and
more enthusiastic citizens IN their
efforts to build up their own particu.
lar town or district
Fortune helps those who help
themselves The government can do
something to help the growth of the
country: the railway can do someth-
ing but the bulk of the real work must
be done by the individuals. and they
must not expect some outside power
and influence to solve their problems
for them. the great commercial cen
ters of this country, and particularly
the active, growing cities Of the Pa
cific Northwest, recognize this fact.
and show their appreciation Of IT by
their vigorous efforts for their own
development and advancement.
Community advertising is now
tested business, known to be produc-
tive of results in permanent additions
to population, both in the town and
country. and in larger production. and
buying power. A merchant can add
TO his profits by Joining heartily in the
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1911-01-26

try, and similar arbitrary and unwIsa|
action by legislatures, commissions
and various bureaus, that affect thel
initiative and the right of the owner
of property to manage his own bust.
ness, will have the same repressinp|
effect.
In addition to advertising the statel
and its resources, / suggest that tlel
Oregon Development League exert itsl
influence so that the United States
and the investing world will under.
stand and believe the fact that in|
Oregon dollar wisely invested isl
safe, and that the laws of the nation|
and of the state will permit the own.
er to keep the dollar, earn fair rel
turn upon it, and make a reasonablel
profit, If he uses ordinary commonl
sense, industry and intelligence.
The Future.
With the wonderful resources that
this state has; with the coming trans
Dortation lines in the Interior coupled
with the feeling that life and prop.
erty are absolutely secure, there Is
no reason why the development in
Oregon in the next twenty years will
not far surpass all of the develop
ment up to the present time.
The four simple Indians who trav
eled half way acr IS the continent in
1882 to obtain the light and the
book, from the east, are gone, but We
of the Pacific Northwest have mis-
sion in carrying the light of this great
country of promise, and the book that
tells about it. hack to the Mississippi
valley. and to Or friends on the
Atlantic coast.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1911-01-26
Laws and Business.

There is an old saving that What
is Everybody's Business is Nobody's
Business" OF late years in the Unit.
ed States, everybody, and that is tie
people at large, through their legisla-
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1911-01-26

work Of those who are trying to de-
velop the whole state. Every business
man has a deep interest in the good
of his communit,,. which is not Wis
ionary or sentimental, but measurable
In dollars and cents. To credit him
with prudence is but to express in
other words the thought that his duty
is to join in such work and assist it.
Boosters Versus Boomers.
The old saying is that Advertising
Pays" This should be amended to
read that Wise Advertising of Good
Things Pays There is a great diff
ference between the booster and the
boomer. The boomer may not have
the right article to advertise, and al
though sincerely enthusiastic. the ex-
travagant language of his advertising
will not produce the results which fol-
low wise, well planned, and conserya-
tive publicity and promotion cam
paigns. The boomer is too apt to con.
slider only the immediate effects of
his efforts, not caring for any damage
that may flow from his mis- guided en-
ergy.
The booster builds on proven facts.
not only sor the present, but for the
future, and he does not undertake to
exploit an article or a situation unless
It is worthy. When he has such a
condition his advertising will consist
OF truthful statements of conditions
that can stand the closest analysis.
Advertising, resting upon such a wise
basis, will need no apologies or expla-
nations, for the future will prove that
in preparing it, less than the full
truth was told, rather than more.
Community Advertising New Form
Of Applied Salesmanship.
The earlier forms Of Advertising had
to do with the creation OF markets
and sales for specific commodities in
general use. In Pompeii, the dead
walls still show crude form OF dis
play advertising, calling the attention
of the passer-by TO the arguments of
the vendor, and very recent dIscoy-
cries prove that this form OF publicity
vas used for political advertising in
ward elections.
The essential purpose OF an adYer-
tisement, to obtain attention, create
an interest and produce a desire TO
follow suggestion. although in a prim-
itiye way, was evident in this ancient
advertising. In the earlier business
history in this country, commercial
advertising had not freed itself en-
tirely from the crudities of Pompeii.
The adertising Of today ia different.
and is applied to the creation OF mar
kets for new and previously un-
thought-of goods. II follows the course
pioneered by Jay Cooke when he first
undertook the sale Of government
bonds, which he placed through a
publicity campaign, and ia becoming
in this present day a recognized meth
cd Of placing securities. Hardy COM
nerciaf business IL without come as
sigtance from f. II helps to secure
travel for raiIways: TO cell lands; to
people new country; 10 influence pub
lie opinion on great national questions.
and IN even great party weapon
In our national political campaigns.
With more scientific knowledge Of
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1911-01-26
Responsibility Of the Advertiser.


Advertising has passed the expert
mental stage, and has become bust
ness requiring skill, imagination and
discretion. There is very great re-
sponsibility upon the man who uses
up ink and paper for development adj
vertising, and upon the writer who is
furnishing information for the use OF
farmers and business men. A COM
munity that is over exploited, hurts
itself. and the pain. simple truth in
telligently told, without extravagant
adjectives, is the best advertising,
for the man who Is attracted by it and
proves to be better pleased than he
thought, becomes q booster for the
country.
The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1911-01-26
The Relation of Railway to Community
and State Wide Advertising
From Address Howard Elliot Rail
Before the Oregon Development League
vention at Salem, Ore, November %, 1910

You have honored me in asking me
TO speak before your body. The North
ern Pacific has very large interest
: In helping to develop Oregon. In Feb
ruary, 1872, it made its first invest
nent in this state when it purchased
control of the Oregon Steam Naviga-
ton Company, which operated steam
ers on the Columbia, Snake and Viii
lamette rivers, and which had part
age railroads at the DalIes and Cas-
cades. The old railroad company had
to surrender these properties in the
panic OF 1873, and they became the
foundation of what is row the Ore
The Northern Pacific has done busi-
ness in and out of Portland fer many
years. and in 1884, it built its line
from Portland to Goble and there con-
nected with its line to Tacoma, Seat
tie and on east So. we have been
with you in spirit for nearly forty
years. and in body twenty-six years.
The last five have shown greater de-
velopment than in the preceding per
iod, through our engaging In the en-
terprise known Familiarity as the
North Bank Road; the Oregon
Trunk Line to Central Oregon: the
Oregon Electric road in the Wilamet-
te Valley, and the United Railways
enterprise in Washinnton county. in
all of which projects the Northern Pa
>ifir has a half ownership
Central Oregon.
Until the recent construction of the
Oregon Trunk by the Great Northern
and Northern Pacific, and of the rail-
ways projected by the Union Pacific
interests. the whole state of Ohio could
have been placed in Central Oregon,
and not railroad would have touched
1t. The building of railroads, how
ever. will not develop the country I'M
less they are followed very promptly
by those who are willing to cultivate
the land, develop the water powers
and establish mills and industries.
take it that the object of this meeting
is to do all we can to bring about
these results which are desired BY
every good citizen of Oregon and
which are absolutely essential to the
owner of the railway, who has taken
the risk Of investing his money be
fore there is any business for him to
do.
Cooperative Development and Publicl
ty Effort.
There has been very general
movement in the United States dur.
ing the past ten years. towards closer
cooperation among business men,
which has resulted in the organization
of Commercial Clubs and similar as
sociations. The existence OF such
clubs, successfully developing strength
and efficiency in their local fields, has
led to broadening OF their activities.
The energies and the enthusiasms
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-07-22

In the unceasing evolutions OF
time. as applied TO the activity OF
athletes. the career OF the fighter is
not OF long duration. as a rule. The
training and physical exertion OF long
durance. and. while they are able to
stand II for a reasonable number or
years. fighters cannot last as long In
their professions as actors or other
persons not subjected to the same
hard strain.
The average career OF the pugilist
Is about seven years-that is. the ac-
tive fighting career. Many stall
around the small towns for a much
greater length OF time. boxing with
rising youngsters or old vets for $50
and 800 pureses. You may play IL
hard when pug gets to this stage
he is gone"
A large number OF glove players
have tided over the seven years, and
some have passed beyond the ten
year mark, but these are indeed ex.
ceptions. Abe Atell has been in the
ring nearly fourteen years. but he is
the acknowledged cleverest ring gen
eral that ever crushed resin under his
feet. And. besides. Abe has not been
forced TO labor overinsiduously. His
head has done most OF his fighting
since he boxed George Dixon.
A list OF fighters who have seen
their best days and who may quit
the big clubs before 1911 is over
would probably comprise the follow
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-07-22


I've hunted through creations for the
maiden or my dreams.
have searched the crowded cities. 7
have looked by quiet streams.
When I'm waking when I'm sleeping.
7 can geo her wonlroua face
fu my fancy. Tire reality I can't find
Hnr place
when Tan riding. when I'm walking. I
watch every girl I pace
Bot mono trnrs any likeness % the
visionary lass.
Her eyes are sort ~ crimson. her hair
ia green and red.
Tier f1.a is golden yellow. and the
Dat uIDn Ier head
IT. maur. arI pink nr1 indigo. with
Knots nf orange hue.
Bier ips hazel brown. her hands ma
fsef are Alice blue
If.r costume ls riot NJ cerf-s-. refs
and Rreerr
tr1 I've fesn Irr on mo covers II
te MONTH magazines
n ever o CON rnI tho model shs h
painted from.
fil s.ir8p Dor ord show her 1ff and
STRIKE tehDIIerr dumb.
DO 'rr.l and Ie true Co.. her. n fats
N Joe mo- find
If rIT Hrf q VIII l1te fcr ttourh
r strike me cuior blind
fnHr ... must erIaf r.rswf ore -
&c .f.erwIre wnat means
Ifer INr'rIIf pu f.n covers ~ tie
monthly uHFazIres7
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-07-22

Ing. Boer Unholz. Dave Deshler.
Matty Baldwin. Biz Mackey. Al Del
mont, Willie Lewis, Dixie Kid, Mike
c'TwinD Sullivan. AL Kubiak. Battl.
ing Nelson and Dick Webster. There
are few more who might also be
mentioned. but they are not SO very
well known outside their native ham,
lets.
Boer Unholz was knocked out by
JACK Redmond. a demon fighter who
couldn't destroy a helpless cripple
with his fists. Redmond hit Unholz
twice In the stomach. and the Boer
lay on the floor and groaned weakly.
Unholz had been in the fistic game
nearly eight years.
Dave Desler is a veteran who will
never go any higher than he is at
present. He's still good tough boy.
but he has passed the stage where he
can get the big money. Biz Mackey
or Ohio has been on the down grade
for three years and is now nearing the
bottom. He gave AL belmont a fight
In New York some weeks ago. but
belmont IS not what he once was
Danny Webster OF California once
looked like the best bantam in the
world and later was good fighting
around 1l9 and 100 pounds. ana. al
though now he can't be classed as n
has been. he's beyond redemption as a
first rater
Al kubiak was touted as n heavy
weight champion when he cracked out
a. the lumber camp OF Michigan a few
years ago. but his lighting has never
won him any gold medals.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-07-22
PHYSICIAN ORDERS HIM TO STAY
OUT INDEFINITELY.
For Many Years Chance Has Been
Peerless Leader. and His Title
Is We'll Deserved.

WV OCoNFhCO
The collapse OF Manager Frank
Chance OF the Chicago Cubs in Cincin-
natl recently and the subsequent or
ders that he must quit the game.
undoubtedly marks the passing of one
OF the greatest all around PLAYERS ana
held generals that ever appeared ON
the diamond. The recent colIapse
was the final stroke in n series OF
misfortunes which have bothered the
leader OF the Cubs since the opening
OF The 1911 campaign, and IL means
that me once great frame has stood
It's last severe diamond strain.
Nhen the Cubs went on their east.
ern trip In May Chance got back into
the game. though In poor condition
10 90 so. being constantly troubled
win shooting pains In his head and
WIN severe headaches. All through
mat Tip no did not sleep an average
OF TWO hours a night. but he stuck
IN the game until ne had placed mis-
team In the lead. when he retired
again. sending Hoffman 10 first and
acquiring GOOde from boston to plav
center held. He intended 70 keep out
OF me lineup for some tine. but when
inc Cubs lost four ont OF six TO Pitts
burg. two out Of three TO ST. l,ouis
rhd the fret game 70 the Rods on
the recent trip. the great leader couJd
not stand for inaction. lie got back
irto action Immediately and led his
team 70 close victory. On the FOL.
lowing day during practice no col.
iapaed
chance will undoubtedly continue
10 hoid the reins OF the Chicego team
ana endeavor 10 build up successor
10 the wonderful machine that has
been badly shot to pieces since the
beginning Of last season. Bu. A. n
bench leader Chance can never sbine
as ne did on the field. ana the change
from Held 70 bench removes q great
general from active play.
For many years Chance has boen
known az the peerless leader. and
the title is well deserved He was
born about thirty-two years ago ~
Fresno. Cal. and his entire career az
a professional ball player has been
spent with Chicago lie first attract
ed attention as a diamond artist while
= member OF the University Of Wash
ington team about twelve years ago.
and he left college 70 Join the chicago
team. AZ that time Chance was n
catcher. and he was used 70 a oonsid.
orabie eNtent behind the hat. Frank
sclee. great Judge Of ball players.
vas AZ that time beginning 70 n.oId
together the machine that later won
four league championships and two
Vcrlf'e Championships selso decd
Cd that Chance vas cut out for fret
latsrnan and shifted him 70 TINT DO
sition. which hs has since played with
50 muth success. Whcr Solae loft
the O. ago tenn durins the season
.: 1913 Chance was named ~ his
suctsssDr and h has since directed
- deit.nies ~ ths Cubs. sinse
Chance has bosi IN carrs the Cubs
tsVe t,'Cr hnii' I belIT third pIare
In 1905. his first year az the helm.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-07-22
South Paws Responsible
For Air Tight Struggle

Ike Marquard. Lei1eld or this young
Fellow McTigue We have. do not
mink there would be any doubt about
'hiCago's taking the championship"
SAID King recently. Both Mattern
and McTigue were amazingly errec-
tive against the Giants. and II we had
played a little better baseball we
would have beaten them with those
two fellows on the mound.
MrGraw has only three left handed
hitters. Devore. Doyle and Brid-
well. but that doesn't make any diff
ference because the right handlers
cannot hit them. They never did.
This was demonstrated when Pfester
was able to whip them regularly a
Few years ago and then McGraw
possessed "a harder hitting team than
ne has at present. That is why I
say II Chance could get hold OF a
strong southpaw his pitching stan
would be the best I'm the league.
1T is my opinion that left handlers
are going 20 work wonders I'm the
race. II Doom can get Bill Burns
working in order with Alexander and
Moore. the Phillies will be a tougher
bunch than they are right now. Mar
guard and Wiltse going so good Is
what Is keeping the Giants on top.
MathcwsOn is unable to stand the
work h. used to and Ames is an I'm
and outer on account OF his wildness.
Where would the Cardinals be n
Eresnahan did not have SaIlee and
where would Brooklyn be II Rucker
were not there. and the same with
Lcificld Of PittsbJrg9 You would
not see any OF those teams so high
in the percentage columns That IL
why ] contend Chance ought TO have
~ least one left hand pitcher 10 use
against New York Cincinnati and
- Louis. because he IL going TO
learn these are the teams he will have
90 beat 20 win the championship"
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-07-22
GOLFERS
Hate to Part With Old Clubs as Ball
Players Do Their Favor
lite Bats.

Every golfer has at least one or
TWO clubs in his bag which he prizes
as much as Wagner. Cobb. Lajoie or
any OF the great hitters do some OF
the bats with which they have done
SO effective work in the past. II is re-
markable how golfers will clutter mn
their bags with wooden and iron clubs
which are remnants of other DAYS.
The golfer hates as much to discard
an old iron as a crack batsman dis
nkes 10 throw away an old bat that
mas won games. The result Is that
many a caddie has dropped almost
exhausted because he has had TO lug
around on some hot day anywhere
from fifteen to twenty clubs.
Superstition has Just as much 10 do
with the golfer as the follower OF any
other sport. He is delighted il by any
means he can get hold OF some club
which was used at some time or other
by some well known player. a pro
fessional preferred Every one who
goes 10 Scotland is not satisfied IN
less he brings home an iron or wood
en- club made by one OF the famous
scotch professionals. Every now ana
then player does get possession OF
club which is worth while.
George Cook. who for years was re-
garded "a one OF the best PLAYERS in
the Philadelphia district. has in his
possession putter which was made
in Scotland in 1855 He has had II
now for twenty years. and bought n
secondhand. II Is in a wonderfully
fine state Of repair. and every nov
and then when other putters 20 wrong
the old club is brought into telling
use
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-07-22
Frank Chance Of Cubs
May Never Play Again

chance brought his team % ,h,-,
ppace, close behind New york -
..,,g' In 1906. 1907 and lang ~
- St. leader gained his NAME -
lSaulhg the Cubs 10 three srsna.. oy
championships. and IN the La, 1870
o .hese years they won tho vor,r.l
e,.an piohship by post season vtctrrsa.
C.' the Detroit Tigers. In iaos a.
s were defeated IN the rporaJ%.
ssries by the White SOY ~ 80
ttsDurg nosed the Cubs ON 80 80
t0urth successive oharptonsp,ta -
hhhce's men finished q oIoaa ss,,s-I
Last year they again won ina N.,to..s
Issue championship. bot war. g.
ISaIed In the worlds, series bv 81
Philadelphia Athletins
Chance Is a born fighter n 49,
mined, able and magnetic laad~r -
men. who could atvays lnGnfr~ ~
men with extraordinary enfhuu4asm
get the best work out of tf,ern ev4j
always hold their good wm "A -
neld leader Il In doubtful n hs. nj
perlor ever lived. Added 70 ths;
Qualities. Chance has alvaays rSnk,X
a. high class fielder and n no-,,sr-z
ful oatsman. He played no faxUSs,.
never let sSntimant ret tho. bcff<r -
his baseball judsnent-in fan< ~
combined all ne qualities OF an tds~71
baseball general His departalrs nom
the Held VIII Leave q big void IN base
ball.