New-York tribune., 1911-11-29
SPECIAL ANNOUNCEMENTS.

lions heads arc each ten feet six inches
In height. The color scheme is white,
red, green and gold, and the number Of
lamps employed 1925.
AT Long Acre Square, or, as it is now
generally called. Times Square, may be
seen remarkable electric sign which
possesses great beauty as we'll as in
genuty. This is the 'Perrier. which is 80
feet high and los feet wide. The action
is one Of continuous motion. represent
ing the rising and falling Of water in a
fountain, with prismatic changes OF col
oring that greatly add to its attractive
ness.
while being impressive as an adver-
tisement, this sign loses none of the
artistic feature Of the real fountain
after which it is modelled. This is the
famous Basin of Latons, at Versailles,
which is probably the worlds best
known and greatest fountain. The sign
contains thirty-seveu streams in ALL,
varying in length from sixteen to sixty
seven feet. They are in constant mo
tion. exactly as in the real fountain. and
the action Of the streams breaking and
falling into the three great basins and
then flowing over the sides is repro
duced with remarkable reality. The
sculpture Of tho fountain shows numer-
GUS frogs. lizards and tortoises, all spout
ing. The globes used in this sign mum
Der 5,s42, and the height Of the capital
p is exactly forty feet.
A sign that particularly pleases the
children is that which advertises Corti-
celli SILK This appears at 42d street
and Broadway. The sign is an eN-
act copy of the wen-known published
advertisement Of the silk. and tho sc-
! ton consists in the apparent unwind
| ing Of the thread from the spool and the
continuous motion Of the kittens paws
Lines Of globes representing silk begin
| TO appear across the kitten. until it
seems TO be all tangled mp The kitten
and spool are then switched OF for an
! This is what might he termed a very
| charming sign. the subject itself being
/ pretty and natural The husky Young
kitten is thirty-six feet long and thirty
feet high, while the spool is fifteen feet
| long and ten feet high. The color
scheme is red, white and green. and the
number Of globes used is nineteen hun
dred.
At 18th street is--or was. Cthtngs
move so rapidly in New York)-the
famous C. and c. ginger ale advertise
ment, which has afforded New Workers
much amusement The mechanism Of
/ the sign causes II 10 make three dis
tinct f1ashes-the first showing simply
the bottle and the lettering, the second
! giving tho effect Of the cork having
popped and The contents Of the bottle
/ shooting into the air. the third showing
! the liberated liquid foaming down the
neck Of the bottle. The rays dcnoting
the effervescence shoot forty-three feet
into the air. The length Of the bottle
is thirty-nne feet, and the number of
globes used in its construction amounts
to nearly three thousand The colors
are white and red.
"The Victor talking machine is an
other sign which attracts a lot Of at
tention at Broadway and 37th street
There is not much action in this
| sign, but the realistic appearance of
| the twenty-eight foot dog seems to
please the crowds who gather nightly 10
sists in the continuous flashing Of the
ring Of bulbs representing the disk rec
ord This makes il appear AS though il
were revolving, the dog meanwhile at
tentively listening to His Masters
Voice. Sixteen hundred globes were
used in this sign, the colors being white
blue and green. The length of the horn
| is twenty-five feet.
"A very ingenious and somewhat COM
plicated sign is that at Broadway and
4lst street, on the roof of the Hotel
Albany, which advertises Callers
! Swiss Milk Chocolate The total height
Of this sign is fifty feet and the width
forty-five feet. The boys on each side
are thirty feet high. The action Of this
display is as follows: The boy who
stands at the left Of the sign is flashed
/ on and bows three times. This is eX-
| tineuished and the boy at the right is