davidaulloa/AmericanStories huggingface dataset:
The daily sentinel., 1911-12-06

w. H. Boershel is laying in 10
Of first and third cutting of alfalf,
from G.. b. Moffitt.
The daily sentinel., 1911-12-06

Mr.. and Mrs. S. b. Moffitt spent
the holidays quietly resting at home.
Mr.Y azell and MIR. Karli are buy
ing corn from Mr. Henderson.
The daily sentinel., 1911-12-06

Mrs. d. A. Moore has a houseru
Of young canary birds.
The daily sentinel., 1911-12-06

Mrs. c. Fluke got the Bailey dishe
just in time for Thanksgiving
The daily sentinel., 1911-12-06

Mr.. and Mrs NJ. P. Smith had a
housefui on Thanksgiving, Mrs. j.
c. Simmons. Mr.. and Mrs. c. ia
quette and family Miss Dunkard and
George Simmons We're present.
The daily sentinel., 1911-12-06

Our former neighbor. Miss Francis
Hendershott came from Delta last
week and did her Christmas shopping
in town.
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24
An Old Carrot on a Stormy Day.

know no notler forage ground for
romantic, geRtrreS0mr. mschievous
boy than the garrer Of an old FAMILY
mansion on day OF storm. IL is y
perfect field OF chiyalrF. The heavy
rafters and dashing rain, the piles Of
spare mattresses TO carousc upon, the
big truRlzs TO hide in, the old white
coats and hats hanging IN obscure cor
ners like ghosts, ara great! And It is
so far away from the old lady who
kecps rule in the nursery that there IS
10 possible risk OF a scoldiug for twist
ing of the fringe OF rug. There is
no baby in The garrett TO wake mp.
There is no "conpaDr" in the garrett
TO he Disturbed by the noise. There is
NO crochety Cd uncie or grandma.
with their c7NrIasting Boys. boys"
and then 2 lnnt re llnrIer-DonaN g.
Mitchell
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24
WANTED HIS PAY.
The Husky jamaican Didn't Caro- to
Work For Nothing.

The Husky Jamaican Didn't Caro- to
Wort, Fer Nothing.
An English naval officer tolls OF hr-
ing on n wsr vessel which took pro
visions TO ST. Kits. ono OF the RTif'
ISL West India islands. 4 hurricane
had left manr OF the inhabitants in :
destitute or even starving condition
Hungry crowds gathered ut the wharf
but refused to help unload the 1oou
that was 70 De given to them llnieSS
paid for their work.
4 similar story sheds light OH tie
JamaicaD negro. Some years ago !
hurricane devastated the ialond. and $
Isrcc. relief sum was raised. much OF
il in England and the United States
The committee having charge OF inns
fnnd sent wagon load OF lumber Il
2 husky black man whose hons md
been scattered over the parish. He
and his family were living ii rude
shack. made ont Of odds and ends.
",yha1s that FUR" he asked Of the
men who were unloading The maferJa'
in front Of his patch Of ground.
That's for your new house" was
the reply. "It'a irom the relief fund
and won't cost you anything
WHO'S Soiu' 10 huild nah house:
you are. il anybody does"
"Who's goin 70 pay me fur nah
work :''-Waynesborn Record.
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24
Jack Shsppard as Text.

Jack Sheppard had q great hold u!'2a
the Imagination OF the people of his
tine. The fact that a0o.Ooo people Wit
messed his execution q; Tyhurn on
Nor. 1S. 1924. "lpon the tire 'hHr bears
twelve times d yeare' is some witness
10 his grim popularity. f:1t ~" RI the
sT-an-rSt ;r;hures eyer paid hin: was
thc sermon preached upon him in a
London church.
"Oh. that ye were al like Jack Shp!-
pard." began the prea cher. 10 the slll-
pefaciion &c his congregation. re weni
on 10 draw a parable! between things
Of The flesh and those Of the soul and
70 point III. tha; the gcnius shown il
househrcaking nigh, hare been be-
slowed uDoo picking The locks OF the
heart with the nail nf repentance. =
London Standard
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24
AIexa4.aria 6azefte.
R1pAY EVENING. MARCH "a
THE YELLED PROPHET.
He Was the Most Noted lmpessor Of
+t. Middle ACES.

He Was thu Most Noseo 'rn'esso' q
the Middle Ages.
The celebrated "iei!sd irorhct ~
history MAS H.cs'cE! f"Hat,c Nh''"''
res! uame Was ucicI, I'm fl&ShHih.
He WAS boiTl ah"nT '''r :.idd!e III me
eighth century AMI h":ame the NEST
noted impnstor OF Ii" middle a:rs.
lie pretended that hc was an embndi-
Juenr of the s,.i.1 IF tho living Cod
and, being very I:;n.:c!cGt III iugE!ri!
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24
SATC RDAE,
tho o5Lh dny of March, 1911,


in front of tho Royal street entrance to
the market building, in the city ot Alex
acdria, Virginia, offer for sale at public
auction for cash, all that tract or parcel
CT land with the app,lrtrnauces thereto,
situated in Mount Vernon District.
FairElx county. state Of Virginia, and
described as follows: All that tract or
parcel Of land. situated in Mount Vernon
District, Fairfax county, Virginia,
bring one Of the lota into which Mount
Irphyr was divided by plat aud survey,
thereof made by w. dillingham;, Daacln-
Der 3D. 1895. and designated In said plat
and survey 1t lot No. and bounded and
described as follows, to wit: BEGINNING
in the center OF Mount Vernon road.cor-
ner to lot No. 2. and running thence
south u H. degrees w. G.25 chains; thcnce
south 10 L. degrees w. 15.15 chains;
thence north "a 81 degrees w. 1910
chains: thence north &c 1-@degrecs l.. 6.!5
chains: thence south :" degrees u 1912
chains: thence MOTH j. degrees r. 6.O0
chains: thence por;h % degrees w. il.G
chains: thence north Ii degrees y. a.S4
chains; thence south 81 degrees T. o.
tanning 63 IL aereH. Together with all
rights and appurtenanccs ia tho Sauac
belonging. or in any wise :pperfaininS.
it being the same property which was
conveyed 10 the said Mabel Aguew, vile
of Augustus II. Agnew, by Matilda
Elizabeth Agnew widow by decd dated
on the 2lst ,of December, 1886, and re-
corded in deed book y, No. s. folio 49,,
one Of tho land records of Fairfax
county, Virginia.
Excepting tbercfrom, that piece or
parcel of said land. containing sixteen
acres. more or less. which was conveyed
To Maurice J. Stack. By the said parties
Of the first part. by deed dated OH the
18th day of November. laH. aai record
cd in decd book y. No. &. folio :sG. npe vi
the land records Of Fairfax county. Vr-
ginia, and to which deed reference is
hereby made. N. p. HARLOW,
mario 81 Trustee.
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24


yJIKti.Nl.-.--!a ihs Clerks Oaicc e
Y tho Corporation ro,;rt ortE. city a.
Alexandria on the aih lay o. MaEcn
I9ll
Arthur Curtis, complainant. ". Laura
Cra;:. Gil:iis, Defendant. In chanGcry.
Memo The Object Ibis suit is 10 oil.
tain for the complainant, Arthur CARTS
an absolute divorce from the bond a
matrimory from the defendant, Laura
Craig Curtis and that complainant be
awarded the custody of infant children
William Curtis and Elite Curtis and Tor
such further and @cnclai relief rs 10
equity is right.
II appearing by an a!Tidavid fled in
this .a.Isc !lCli IL" defendant Laura
Craig ltigt;:, ig 2 noHrESiI' y: 81 .h;5
STATE: Il is hr!crGj. Jh;t iii! Gcfhii
dant aplp3r her" withiI nrn.cn day.
after due publication az ih;~ order, ann
DO What is necessary 10 l,r'icGt her ia
teresis in this s;iit,lnd thai 2 rCl,." oiihis
order he forthwith inscrch IN lhp AirI
andrin ftaZe;tc.a nowEN:,lnr publ i.hetin
the city 81 Alexandria. once week IL;
four Successive weeks, ard posted at Tho
front door OF the Court House 0r this Gity
/ copy-TE>TE:
EFNELLS. GREEE.AWAY. CLERK
Robinson Mnncurc. p. q.
mar " lW-thn
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24
RAILROADS
Southern Railway.
4 .alns Leave Union Station. Alexandri2,
In effect January q, 1911.

B.-Tollowing schedule figures pub
lished only rs information. ana are not
guaranteed.
fA7 i. M.-Daily local between Wash
instcn and Danville
S:47 a. M.--Daily-los:al for HARRISON
burg and way stations.
9:I7 A. M.-DaiIy--'I. 4. rast MA!
Stops only for passengers Tor points soNih
whieh scheduled Ia stop. t'rS' class
coaches; sleeping cars 80 ihr7liustian
aud drawing room sleeping cars 10 Ne"
Orleans. Dining car service.
mar a. M.-Daily-Mailt tram. Coaches
for Manassas, Charlottesville. Lynchbllrg,
Danyille and Greensboro. Sleeping ears
Greensboro to Atlanta.
Az; 7, M.-Week dayS--Limited for
Warrcnton, Charlottesville and liarrj-
4$2 Is. Notwithstanding ,am spec
ial. Sleeping cars between Now ork,
Atlanta, Admission Ace. DirLnlnghain.
Through firSt-class .'acncS bee"ech
Washington, Atlanta and '"rmingham.
Dining car service. ..'''''"a :" IatiioF'i''
tive times weekly.
352P. M.--Neck dafs-,IllnlteuI Tor ilar-
risonburs and way stations on Manassas
branch. Pullman buffet rarlor car.
blo l.. N.-Da;Ir Local To-, Warren
ton.
G:37 p. M.-The Southern's Southeast
ern Limited for Greensboro, Denham,
Raleigb, Columbia, Charleston, Aiken
Augusta, Savannah and JacksonVit'c.
Through Pullman drawing room, state
room slcepipgs cars. Coaches binins
Ioay p. M.-Daiiy-Washiugton and
Chattanooga Limited (via LyIchb,rgi.
First-class coach and sleeping ears TO
Roanoke, Knoxville and Chattanooga.
Sleeper to New Orleans, Washington to
Roanoke. Dining car service.
lIO2 T. M.-Daily-New iork; Atiana
ard Now Orleans Limited. All Pullman
tain, club and observation cars to New
Orleans. Sleeping cars to Asheville,
Atlanta, Macon and Now Orleans. Sleep
ING 1ors 10 Charlotte. Dining car service.
~. a. -Dany-Mcmphis special.
Sleepinr cars and coaches Tor Roanoke,
Knoxville, Nashville, Chattanooga and
Memphis. Dining ear sarTice. ASH
Inston sleeping cars open 1000 =. NJ.
Through trains from the SCUM Ir I've
at Alexandria 6:l3 and 6:,a, SSS and log
9. M, ol3. 12s, 1918 and I:S Z. NJ.
daily. Eartisorburg ll33 a. NJ. week
DAYS and 9:l3 2. NJ daily. From Char
lottcsvillc 9-.3 y. NJ.
TRAINS ON BLIEMONT BRANCH.
Leave Alexandria Nv. & O. Sauon)
week days IT So A. NJ, $50 ana a:!2 Tor
Bluemont: S:S3 7. M.wcek days Tor Lees
hurp: as p. N. daily Cor Bluemont and
a.H3 \. Nj. local. on Sundays ONLY Tor
S}uemOpl.
For detailed schedule figures. tickets,
Pullman reservation. etc. 2Eply 10
WILLIAM @. LEIlEN,
Union Ticket Agent. Alexandra. VI.
=. II. COAeMAN. Eico Pres s Gen. Mgr
s u. IARDWICK, Pass. Traf. Nj r.
III CAEY, General Passenger Agent.
L. S. BROWN, General Agent,
Washington, y. e.
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24

VTRGINIA.--ln tho Clerks Office III
Circuit Court of tho City Of -AlcNa:'-
dria, on she ,;ir day Of March 1911.
Mary Whiting. complainant, vs. John D.
Whiting, defendant. In Chanccry.
Memo. The ohjcc; Of this suit is to
ohiain decree absolutely tliYorcing the
complainant from the defendant OIL the
ground Of wilful abandonment or deser-
zion for more than three years; 10 allow
the complainant 70 resume her maiden
name Of Mary Lucas; and for general
relief
II appearing b.: IN affidavit filed lin
this cause that the defendant is NON
resident Of this stale:
ills ordered, That said defendant ap-
pear here within iiftccu days after due
publication ri This order. amt DO what is
necessary To protect his interest in this
suit, and that copy hc forthwith insert
ca in the AlcXaudr:a ttazHr.r u news
paper published in line Oily nj .\lcxap-
lvia. once 4 week iur inur successive
weeks. and posted ., rl!c front door "l
the Court House nt;l city.
\ copy--Teste
NEWELL. S. GEEF.NAWAI.C Clerk.
c.. Washington lewis !. q.
mari WlW the
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24
9Nra On Ono Paint.

DO you believe thar great wealth
has tendency To keep man out OF
heaven:" Queried the party who WAS
addicted 10 the coDundrun' habit.
i sm moi prepared TO express IN
opinion 81: that subject" answered the
student NJ hnn,an nature. but know
ihs, great wealth has kept many q
man our Of the pcnitentiarF. '-Chicaso
News
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24

NOTICE Of annual meeting OF stock
IN :o!Geas. The annual meeting of
tho stockholders az va SI1NGTOS
STORAGE COMPANY. incorporated.
will he held on tho 18th day OF April. A.
D. 1ali, AT II o'clock 4. m, at the princi-
pal Office OF the company, il the state of
Virginia.. lla south Fairfax street. Alex
andrii. Virginia, Tor tho purpose Of elect
ing Il board rf directors and receiving
and acting upon The reports Of The
officers. and for the transaction ofsnsii
other business us may properly come It..
fore tho meeting.
Dated, the ilth day Of March j. D..
1911.
kLoCISP. KRE sS,cn.; y.
mar13 aw4w-n
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24
Washington-Virginia
Railway.
IN cHcc; November |. 1910.
LEAVE ALEyASHRih.

For Washington, from corner FRINGE
and Royal streets. week days, Ut o;N,
st5, %, { -, 6 70, IS. ! Is, ~ ID -,
O,soO, 10, o. 5 -, 5 -, 10, 80. 80,
10 10. 10 50, 10 80, IL 10, II :5. II ~, II - a
IA, e 10. y c,, II 30, - a, 10. =, ~
$50, 10, . -, 90, : al, 3 o5. :: =, i:5. ) 80.
10, IS. 30. 10. } -, J, ~, .. 3, = ~,
8 05, & u. 80. SIS. 90, { IL, q. "a, 80,
9N,9a', 1000, 1890. II 10 and IL 9, y: IN.
Sun,i. VS. %, b, 5 10, 20, 40. "H'.
go" IC 1850, 10 20, 10 10. II %, ii ~ and
ll4Oa. m. l. % m, l. ~. u 10. | ~, ~,
40. oW,2 20, -. j ~, !" ~. ) -. "a. ~,
4 40, 5 ~, ; -. j 40. & -. u ~, ~. ~. -;
10, ,ni, ) -. 900. $50. 70" io'Nano
IL IL p. IA.
foK MOUNT VERNON.
.7Le:.ye Alexandria for Mount Vernon,
GEEK DAYS, at 545, + Sc. Z IS, S5l. 10 5,
1I25a q M, Il Is, IL, IS, sSe !, 49, :, 30
Snndays-70O. s $4,000, 1890. II 50 q.
M, Il so, / 50, 30, s 30, 1 80. 80, go, : So
s46 and 10 Is q. ID.
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24
John ". sickeIsmith, G,eenbor

John ". SickeIsmith, GreenboTo,
Pa, has three childrea, and like mos;
children they frequently take cold
we have tried several kinds OF cougl,
no says, but have never
found any yet that did them as much
good as Chanheriainh Cough Rem.
edy." For sale by ". F. Creighton
snd2 RichRrd Gibios
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24
by samuel II. IdInt. Al!ctione"r.
TRUSTEES SALE.

DY VIRTUE OF \ DEED OF TRUST
ID dated September 3. la0r and record.
ed in Liber q, No. 6, page 259 OF the land
records Of Fairfax county, Firsihia. exc
cuted Nv Mabel Agncw and Augustus
III. .Acnew, her husband TO The under
signed. and being acknowledgement by
the holder Of the notes secured Ivy the
said deed Of trust, l Will ii y o'clock m,
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24

uATINCi qualified - .C,..:,!i>trairi
II with tho wiii anneX"a + III" t,lc
ROBERT w. ARNOLD. MI reasons in
Gebiea to his estate are g,t,l.' SGD 10 ct.
Gle their Indebtedness wii!, I. and al
persons 10 whom the d.r,:,>'"l ws> IL
dettea, viii present th%ir ri:liinS daily
authenticated. SMARY L. ARNOLD =
Qm2rG Lot
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24
Suffered Out tho chi,d,s Name.

FiannerF-It seems his full name IL
Dinnis Il. X. *. Casey. Whats all
thin KS fur? CinncSar = Nothin'.
Twas the fault 81 his godrsther slut
term whin he ,ried TO say ''Diunis Ca
soy."-Philadelphja Ledger.
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24
Also jt tJses Uo Geld.

Did Fou ever notice how a ring is
like the marriage ohiisatian:1
mo. How 90 you mean
"a ring is more easily put on than
1t is taken of.n-Eoston TRANSCRIPT.
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24
oPGNNG AND CLOSING De 4AtA4s,

NORTH egp mails, week days, ci0-e 4.
! 30 Il III and 10 fOa ~ and - p IT. i.
and 10 10 pm. Open nt 5 Goa II II com,
and 8 90 . III. On Sundays NCrthelgG
mails close ut $ 10 IN I - p II and 10
IN.
Southern mails via Southern Railway
close 1T 10 40a III 4 20 and ~ - r N. Open
1T 60 n N and 10 pm.
Southern mails, via 4. Z. & 7. i. T..
c;iiss 40 ~ 4 Y! and II 10 n, and s ",
10 and 10 10 y IL, G12c St S2nd > :" :
N, and 10 II pm.
Manassas DiSision Eails close ats 10 :
m and3 20 p m. Open at Il m ana ~ 10
p m.
RIuemont Branch, Southern Railway
mai, close 1T . % 4 III and 3 20 p N. Open
III . % am. and % p mi
= Chesapeake and Ohio Mails close
80 j. n. and 10 10 p r. open at 81. ~
and 90 p. II.
Washington mails close a. $40 aud
10 20 4. m. and / %, Is, and 30 p. nj.
open 1T S co 7. m, i 90 m, 3 % and ) %
T.. III,
Carriers Schedule-Collection made
on Inside -optac-6 - and 10 90 4 m. and
3 90 and ) 30 p. m. Full r3lita-6 Is q. ia
and 20 p, m. Sunday collection i45p.
III. Carriers windoW open Sunday 9 e
q. no. and close 10 G0a. e.
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24

HAVING qualified as executrix with
! the sill anne&ed or The late DASIEL
Z. WEBSTER, all persons indebted to
his estate are requested 10 settle their
indebtedness with me, and all persona
10 whom the deceased vas indebted will
present their claims duly authenticated
Mrs EMMA a. WEBSTER,
E1ecutrlX,
n1ar1l lot s207 south Alfred street.
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24
Musical Noss.

4 newspaper says OF recent oDer-
attic performance. The ladies. the bar
itone and the bass were good. and SO
were the tenor's Intentions
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24

Every good Heed performed is not
snly a present pleasure, but support
for the future.
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-03-24
w. A. Johnson & Co.,
\. F. Corner Cameron and Royal Streets
WHOLESALE GROCERS
Gcasfsi Commission MerchaRts
n.lI leo ;s-, IL

Have or band Gibson'3 Xxx, NXG,
XNNE ana Pure Gld Rye, Old Cabinet
an.: A.oqosra:n WHISTLES; also Bakers
and Thompson ; i'GFe Eve Whistles, to
which they invitc the !iten.:Op NJ .h9
trade.
Orders from the country for n:erchar,
disc shall receive prompt attention.
Consignmcnts of Flour Grain ana
Country Produce solicited. for which
they arlniee the highest market prices
and pr"mp rciunst
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-12-08
ADVERTISING Novelty in Berlin.

The Luft MISUNDERSTANDING of
Berlin has recently inaugurated a
striking advertising novelty. One of
the large dirigible balloons OF this
company flies over the city every clear
evening. Magic lanterns placed on
each side Of the car project advertise
ments onto a sheet of white canvas
fastened on the envelope of the bal
loon. These advertisements can cas-
lily be read from the ground below.
The attention of the people on the
streets is attracted by the noise of
the engine and by electric lights
turned on In the car between each
advertisement This form Of publicity
is being patronized by many OF the
important firms OF Berlin and Of Ger
many, and the cost per night is 100
marks ($23.80). For this sum each
advertisement is projected 80 times
onto each side of the balloon for a
period of 10 seconds.-Consufar Re-
ports.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-12-08
WHAT ADS DID FOR MEMPHIS
An Expenditure Of $4,000 Brought
sixty-Five Manufacturing Con-
Germs to the City.

What advertising did for Memphis
is described by John Duffy in a re-
cent issue of Leslie's Weekly, which
has been publishing a series of arti-
cles on the best way to boost city,
Mr.. Duffy's being the second.
Memphis some time ago appropriate
ed $4,000 for publicity. Probably no
similar amount spent on municipal ad-
vertising has ever brought such excel
lent results. The advertisements,
which were written with a view of
presenting in brief space the advan-
tages Of Memphis for business and as
a place of residence, appeared in
mOnthlies and weeklies of national
circulation
The results were unusual. No less
than sixty-f1ve manufacturing con-
Germs have moved to Memphis. These
plants employ $500 persons, the most
OF whom came to the city with the
concerns that located there. AS each
person thus employed represents at
least one dependent on him or her for
support, this would mean a total of
10,400 people. Gaining 10000 new
citizens at a cost of $4,000 Is getting
them at So head, certainly money
well spent. At least seventy-five new
jobbing houses and between 800 and
400 new firms have been attracted to
the city.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-12-08
BEST ADVERTISING FOR BANKS
Local Newspaper Which Rea~Les All
Glasses Strongest Medium, Says
ST. Louis Banker.

Speaking at Sikeston, Mo-, before
members of the Missouri Bankers as
ISOLATION, r. L. Gurney, manager OF
the savings department of the Com
monwealth Trust company, st. Louis,
made strong plea for newspaper ad-
vertising exclusively in the banking
business. The subject of Mr. Gurney's
talk was advertising Lemons" In
which class he placed most OF the
other mediums for which bank adver-
Using is sought. He strongly urged
advertising by contract, as only by
systematic and continued effort could
results be obtained. Among other
things Mr.. Quincy said:
1.-THE first step, and 1t Is Of para
mount Importance, Is to decide to
spend your advertising appropriation
buying newspaper space only. You
will find it a hard matter to adhere
rigidly to this decision, but 1t will pay
we'll to do so. Your bank is for all
classes Of people, and there's no way
to present your appeal for new bust
ness to all classes except by means of
the local newspaper. 1t not only
reaches all classes, but goes into every
home; here it is read by each men,
Der of the family. The daily newspa-
per Is a controlling factor in the daily
life of every man and woman, and we
ought really to say-every boy and
girl-for the children are such prolific
readers nowadays.
Regardless Of what other forms OF
publicity you may employ, you must
carry your advertisement In the news.
papers continually II you would have
your appeal for business reach the
maximum number of people"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-12-08
SERVICE POINTERS
FOR HOTEL PEOPLE

A well-known Buffalo, ~ Y. hotef,
as the result of an unpleasant episode
OF a well-known guest with a clerk
who didn't happen to know him, and
kick to the proprietor that made it.
self felt all down the line to the low
Hest employe, has issued a booklet
chiefly for the edification of its en-
ployes, but doing no harm to the
prestige of the house If read by a
guest. A few quotations show the
spirit 1t tries to inculcate:
A hotel has just one thing to sell.
And that one thing is service.
The hotel that sells poor service Is
a poor hotel.
The hotel that sells good service is
q good hotel.
1t is the object of the Hotel s.
to sell it's guests the very best service
in the world.
The service of hotel Is not thing
supplied by any single individual. It
Is not special attention to any one
guest.
Hotel service-tha, is, Hotel S.
service-means the limit of courteous,
efficient attention from each particu-
lar employe to each particular guest.
A doorman can swing the door in a
manner to assure the new guest that
he is in his hotel, where people are
prompt to serve him.
He can sling the door In a way that
sticks in the guests crop" and makes
him expect to find at the desk q
scratchy, sputtery pen, sticking in a
potato.
When the room clerk says: Front
show Mr.. Robinson to room 1852" in
stead of "Show the gentleman" etc.,
the guest Immediately gets warm
feeling Of being welcome.
An operator who Is quick to answer
telephone calls and does not keep a
guest holding cold receiver to his
ear and listening intently to nothing,
can swell the appreciation of s.
service, and swell the S. appres
citation Of her.
1t is these little things that send
guest away to say, promptly, II
stopped at Hotel s." or, listless
ly, Il put up at hotel last night"
Every item of extra courtesy con-
tributes toward a better pleased guest,
and every pleased guest contributes
toward better, bigger s..
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-12-08
What Advertising Does.

We all know that advertising, Gre
ates desire, causing readers to wish
for an advertised thing
Advertising also creates choice.
Oftentimes before the article is need
ed people remark: IF ever own such
and such thing it will be of the SO
and so make"
Advertising changes earlier choice.
BY this means an unbought article
wins an opinion more favorable than
the opinion of what is already pos
sessed. The owner has become favor
able to a change.
These mental attitudes form the
road to sale. 1t may be soon; ii
may be long ere 1t is used, but the
road is mapped out and some time 1t
will bring the buyer to the seller.