The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1911-11-12
The new STORE
.WATSON,P ARKER
: AND REESE CO.
HANDSOME BUSINESS PLACE rs
ATTRACTING MUCH ATTEN-
TloN ON PALAFox STREET
THESE DAYs-sHoW WINDOWS
ARE CREATIONS or ART AND
BEAuTY-A CREDIT TO PENsA-
COLA.

Watson, Parker & Reeses new
store, complete and modern in every
detail, and fine monument TO the
business enterprise of that firm, now
on Palafox street, and one OF the
finest stores anywhere in the south.
as to equipment, arrangement, and
general detail.
That the W. P. and r. people fully
believe In the future Of Pensacola is
attested fully by the appearance of
their handsome new place. too. for
to handle the local trade. come what
may. for the next ten years at least.
It is a triumph in cool-headed bust
ness foresight, is this store, and is
thoroughly in sympathy with the
present noted in Pensacola
The Store.
Seventeen feet of the frontage of the
store is devoted to handsome show
windows, the two larger ones on either
side, with one in the center between
\ the doors, and one in the center of the
lstreet line. the arrangement making
la corridor around the latter.
The windows are OF solid copper
and plate glass with marble bases.
The store itself. with every detail
lremodeled and renovated, and with
I every bit of old furniture done away
feet having been added in the rear.
An interesting and very up-to-d date
new feature is the installation of the
Perfection electric cable cash carrier
system, absolutely the latest on the
market. 1t has its main station in
the handsome new offices at the rear
of the store, where the bookkeeping
department, the cashiers desk and
the private offices are to be found.
The wrapping stations have been
moved to the ground floor for the con-
venience of customers and clerks.
Additional people have been secured
to look after the trade more COM
undone one detail which might tend
toward the betterment of the store
service.
A Trip Through the Store.
Entering the store from the north
door, you arrive first at the silk and
dress goods department, which is fol-
lowed by the handsome new show
cases for trimmings.
The toilet goods department comes
next, the ladies' wooden underwear
department. household furnishings,
such as table linens. curtains. cur
tanning. etc., following.
The wash goods section is at the
rear of the building, as is the ladies'
retiring room, which is to be model
of restful and attractive convenience
for the tired shopper when completed
Starting from the rear back to the
front door, still on the ladies' side
you come upon the Butterick pattern
department, and a fine new shoe de-
partment devoted exclusively to ladies
and children.
The notion department, the corset
HANDKERCHIEF. novelty, hair goods, lace
and embroidery, leather goods. glove
and neelswear sections follow, followed
by theshQsiery. which brings yot
again to the front of the store.
On the mems side, the furnishing
are all extremely attractive, especially
the new polished wood hat cases, the
new show cases, and the handsome
mirror alcove which is one of the mos
artistic corners in the store.
The mems dressing room Is an addes
feature.
There is the mems and boys cloth.
ing department; their shoe depart
ment; shirt and underwear section
tie cases. A more complete or more
attractive place for mems furnishing
in fact, would be difficult to find.
upstairs, in the ladies' ready-to
wear department, the scene is an at
tractive one, too. where the furnish
ings are all spick and span and up-to'
date.
The infant department, for infants
furnishings, is a new and popular
idea.
At the rear, the fitting and altera'
!. tion department is followed by a larg,
space for reserve stock, this part o
the building leading down, by means
of fight of stairs. to the office.
The new W., p and r. store, indeed
is a. credit to Pensacola and to tn,
three members of that most energeti
and enterprising firm, w. w. Watson
c. w. Parker and e. L. Reese.