The Raymer enterprise., 1911-10-05
BIG GRATING OF MIDDLEMEN
Farmer Could Increase Profits so to
go Per Cent by Selling Produce
Direct to Consumer.

Direct to Consumer.
Graft-pay for work not done or
service not performed. also anything
thus gained. IA soft thing" or easy
thing" "a snap."-Webster.
The above definition exactly fts the
middleman system. II the middleman
could be eliminated entirely. and the
farmer could sell all Of his produce di.
rect to the consumer. his profits would
be increased from so to go per cent
II the present method Of distribution
could be changed to a rational sys-
tenn, farmers profits would be in.
creased from 25 to IS per cent.
H. B. Fullerton. Long Island farm
er followed shipment Of potatoes
which he sold for 2S cents a bushel.
at Medford. to Philadelphia. where
they we're delivered by the retail gro
Ger to the consumer at $1.05 per bush.
ell. These potatoes passed through
the hands of FIVE different commits
sion men. only two Of whom had
dollar invested in the business. They
were all scalpers. passing the stun
along from one to the other, each man
scalping OF the farmers profits az
much a. he could, the total amounting
to a loss Of 60 cents per bushel.
A Michigan farmer tells The Farm
World that he could not get Is cents
per bushel for potatoes at his farm
station. 100 miles from Chicago. but
on visiting a friend In the latter city
the next day. found he was paying IS
cents per bushel for potatoes which.
by the way. were shipped from sta.
ton 15 miles nearer Chicago than the
Michigan farmers home.
The consumer pays for beef about
3S per cent above the wholesale
price Of the slaughtering houses.
This does not take into consideration
the profit made by the packer, which
Is at least IL per cent more. Dairy.
men everywhere receive only so to
go per cent. Of the retail price. Poul.
try returns to the farmers wife only
from IS to SO per cent. of the price
paid by the consumer. and vegetables
and fruit net the farmer less than 30
per cent.
The farmer sells corn at IS cents
per bushel in his home market. After
1t has run the gauntlet Of commission
men 1t Is sold to the consumer in the
form Of chicken-feed at the rate Of
81 bushel.
On the other hand: A farmer buys
a suit Of clothes for $40 which cost the
manufacturer 80. Coffee. which costs
the wholesaler IL cents pound Is re.
tailed at from 25 to 30 cents. These
prices could be multiplied indefinitely,
but the samples given are sufficient to
show that the middleman catches the
farmer both going and coming. They
also prove that the farmer Is not re-
ceiving an excessive price for his prod
ucts and the consumer is paying high
er prices than he should.
The middleman is the product Of an
evil system Of distribution which has
grown slowly but steadily until It is
now a grievous burden upon the farm.
er and the consumer. In the large
cities the cost Of distribution Of pro.
visions consumes large part Of the
expense which bridges the gap be-
tween the farmer and the consumer.
and much of which is absolute waste.
The question is one Of great eco.
nomic Importance, and will have to be
met as the farmers Of Europe have
met 1t. Over there, farmers have
formed great organizations through
which they deal direct with the con.
sumer, thus adding vastly to their
profits. and reducing the cost to the
householder.
Organizations are being formed
slowly In this country. and as the sue.
cess Of the plan Of direct selling be-
comes more apparent, Its scope will be
broadened and farmers may hope in
time to bring the products Of the farm
by short cuts nearer the consumer,
and obtain much higher percentage
Of profit. while benefitting their Gus.
toners in the same degree.-Farm
World.