Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-04-21

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MN\LNNA BUSINESS men TO Iu0 aver
mercial salesman, or tray
cling salesman, as he is called in va
rious parts of the country. This ad-
miration on the part of the American
boy, who is always on the lookout
for some lifework that appeals strong
ly to his idea of what is both agree
able and profitable, is due to the ap-
pearance of comfort and prosperity
which the travelling man presents
when ION the road" This, of course,
is only a surface feature of the bust
ness and does not do away with the
fact that underneath this apparently
care-free exterior there is the same
necessity for the exercise of good bust
ness ability and application that char
acterize most other occupations.
Your boy who has an ambition to
adopt this calling should be made &C
quainted at once with the facts in the
case. He should be convinced right at
the start that the travelling mans gold
is not all glitter, and that he is one of
the hardest worked individuals to be
found among those who are trying to
get on in the world.
That wagon load of trunks which he
SO blandly orders sent to the sample
rooms of the hotel has to be unpacked,
every one Of them, and the contents
attractively spread out on counters
and shelves-and he must do it all
himself, because it is his taste and
knowledge of goods which must be
used in arranging them so attractively
as to hypnotic the local customer
into buying. After few hours these
samples must all be packed again
and sent on to the next town. The
travelling mans easy affability and
happy-gO-lucky expression is not as
sumed much for pastime, but for the
purpose of selling goods, and to sell
goods in these days of strenuous COM
petition means the hardest kind of
work and study and acuteness. And,
furthermore, as he works on a com
mission basis, either directly or indi-
rectly, his success depends entirely
upon his own efforts. This is more
general in his case than in most oc.
equations.
But if your boy still insists on being
a drummer it is quite possible for him
to be one and also have ahead OF him
the prospect Of as great success as at
tends the other branches of mercan-
tile life.
The best way for him to begin is
with some wholesale house, the larger
the institution the better. However,
unless in the rarest Of instances, he
will not be able to earn his living the
first year; for this time will be spent
largely in getting acquainted with the
rudiments of the business. Say he is
a good, healthy lad of 16 or so, with
he ordinary common school educa-
ton. He had better choose the par
hcular line of mercantile business he
wishes to follow before he makes his
beginning, as it will be somewhat diff
6cult to make a change afterWard
lie will be paid anywhere from $50
to $3.50 for the first years work, or
lEOll % W Sl~Op a tAOAIh, anu " 40 W
put to work in the stock room.
Let us. for example, say that he
has chosen q wholesale grocery firm
and that he is assigned to the soap
department. Here he will see an al
most endless variety of soaps, from
the high priced dainty kind used in
my lady's boudoir to the yellow
laundry soap and it will be his
duty to see that this stock is kept
ND and is always in order. When
ever any of the goods are depleted, he
will report to the head Of the depart
ment and they will be replenished.
Then he should be careful to note
of the way visiting customers are at
tended to by resident statesmen, and
after a year or so he will have oppor-
tunity of waiting upon somebody him.
self. If he makes good at this, he
will have more of the same work to
do. and after awhile will, perhaps, be
able to show that he can take care OF
the most troublesome of customers.
Then-it may be after four or five
years work-he can realize his ambl-
ton to be sent on the road.
During all this time he will have
been absorbing everything he possibly
can from the regular travelling men
when they come back to headquar-
ters. studying their methods OF ap-
nroaching and handling the retailers
and the general technical phases OF
the business. He will also find that
one of the fundamentals of travelling
salesman is to know all about the
goods he handles. This includes a
close analysis of the soap itself, a
knowledge OF the process o. manufac-
A,-n of uhera the raw material comes