davidaulloa/AmericanStories huggingface dataset:
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03
Douglas and the Ckarr,bake

could never be president because his
coat tails come too near the ground
Yet for all the diminutiveness of
stature, Douglas held the close atten-
ton of the great gathering throughout
his entire speech. My boyhood recol-
lection of that speech is that it was
superb political and oratorical effort,
but the impression that it made on me
was slight compared with the effect
caused by the impromptu postscript to
the speech itself. His peroration de-
livered with all that power Of oratory
which he possessed to a superlative
degree. Douglas paused for a moment
and smiled expectantly into the sea Of
upturned faces before him,
And now that l have lad the priv
ilege of addressing my frllow-citizens
of this historic town." he continued, II
shall take advantage of the invitation
given to me to participate for the first
time in my life in a genuine New Eng
land clambake It's aroma first reached
me while l was in the midst of my
speech. 1t has fingered in my nostrils
ever since 1t has tantalizad me great
ly 1t is very inviting. And, with your
permission, will now step down from
this platform and proceed to revel to
my hearts content in your famous
feast"
A mighty shout grneted this unex-
pected tribute to a much-loved native
institution Then thef took the Little
Giant to a place which had been pre-
pared for him and Toasted him. And
when he had had a surfeit he sighed
contentedly, beameG upon the gentle
men gathered about him In the tent
(my father was of the number) and
said: Nov. gentlemen. shall go on
my way rejoicing"
And this was the only opportunity
that the people of eastern Connecticut
had of comparing Stephen A. Douglas
and Abraham Lincoln.
Downright. 1910. by E. J. Edwards. All
Rights Reserved)
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03
Homesickness Caused Him to Sail
Suddenly Without Word to
Friends Who Were Planning
Bio Dinner for Him.

When William Makepeace Thack-
cray visited the United States for the
second and last time, In 1856, to de-
liver his lecture entitled "The Four
Georges" the two Americans who
were closest to him during his stay
were Parke Goodwin, publicist and SON
in-laW of William Cullen Bryant, and
George William Curtis.
The intimacy which we enjoyed
with Thackeray was due to the fact
that he made his headquarters while
III this country at the old Putnam's
Magazine Office, with which both Mr..
Curtis and myself were connected,
explained Mr.. Goodwin a few years be-
fore his death. Sometimes Curtis
and myself were enthusiastically
agreed that Thackeray was the most
delightful, loVable and companionable
man we had ever met. But, probably,
just when we had arrived at this de-
cision, Thackeray would be brusque
and apparently cold toward US, and
there would be decided traces OF
cynicism or contempt in his nature.
Frankly, though we tried hard, and
had rare opportunities to do so, we
never fully understood him. | think,
myself, that he was {. man of moods,
or else he sometimes suffered from
ill~health, which he bore uncomplain-
ingly, although his relations with his
fellow men were affected by his phys
ical suffering.
"Thackeray, to the personal knowl-
edge of Curtis and myself, did many
strange things while he was in the
country, but the most astonishing of
all his acts was the manner in which
he left America and his best friends
here. 1t WIS particularly embarrass-
ing to me; and it was an act that had
every outward aspect of cold and pur-
posed discourtesy.
After making a successful lecture
trip through the south, IL l remember
correctly, Thackeray returned to New
York flushed with his success, and, in
that happy spirit, sent us word that
he would be with us for two or three
days before departing to fulfil some
lecture engagements in another Sec
ton of the country. We were so re-
Joiced over his success and his pres
ence in the city that we arranged for
q dinner in his honor, and Thackeray,
when he learned Of our plan, was par
ticularly delighted Nothing pleased
him more than good dinner with
good company. He would sit the long
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03
100000 FOR ADVERTISING
Young Man Entrusted With Task OF
Spending This Sum Believes News
papers Bring Best Results.

The problem of how to most judi
ciously spend $1,000000 in advertising
is the unusual task that has fallen to
the lot of Enrnest T. Ingold, a gradu-
ate of Lawrence college at Appleton,
Wis, and only few years ago one Of
the leading athletes of that institu-
ton.
Ingold is but rs years Of age. The
$4,000 campaign will be in the in
terest of one of the biggest realty and
investment companies in the coun-
try.
In a letter Ingold has the follow
ing to say concerning his opinion of
the merits of the various kinds of ad-
vertising:
81 anticipate that newspapers will
get the bulk of the million as | re-
gard newspaper advertising far and
away superior to any other kind
aside from personal solicitation.
81 presume the monthly magazine
will take a large portion Of the sum
get the results out Of 1t that | ex-
pect to get out of the newspaper ad-
allotted me, but do not think l will
vertising.
my experience in the advertising
world has convinced me that printers
ink, when used in enterpr1sing dailies,
gets better results than when used in
any other way"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03
Advertising Boosts Land Prices.

Missouri lands have increased IN
acreage from three to four dollars an
acre. The prospect is that this will
be doubled and even quadrupled in q
few years.
The increase is attributed directly
to advertising, in the report of Chief
Commissioner John H. Curran Of the
Missouri state board Of immigration.
1t is on the figures compiled by the
board that the above statement is is
sued.
THE work of advertising the state
by the newspapers, the board, the real
estate and land men and other in1u-
ences has resulted in an actual in
crease in value and price Of Missouri
land from three to four dollars on an
average of every acre IN the state,
with the mediate prospect Of being
doubled and even quadrupled in few
years." the report reads.
The report is the. authority for the
following estimates:
In northern Missouri the rise is
from five to ten dollars an acre on an
average, the result Of the wide pub
licity given the comparison of the
lands with similar lands of surround
ing states. Missouri farm lands in the
north sold for from $45 to 500 an
acre, while similar lands in northern
Illinois and Iowa brought from $50 to
s25O.-St. Louis Republic.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03
Advertising
!. Talks &
NEWSPAPER REACHES ALL
Press Covers Field Better Than
Any Other Medium.

Advertising in daily newspaper is
the only method of reaching the great
unknown quantity, the prospective au-
tomobile buyer, declared James A.
Braden, advertising manager of the
Diamond Rubber company, Akron,
Ohio, in an interview with a repre-
sentative Of the st. Louis Post-Dis-
patch.
1.-THE fact that only one man in many
is purchaser, or prospective purchas-
er, Of an automobile, gives the adver-
Using man in the automobile or auto
mobile tire business a very consider
able problem to work out.
ITO reach the present owner of a
machine is not so very difficult, in the
course Of regular advertising or by
circular matter.
THE immense factor the advertising
man must reckon with is the vast I'M
known quantity-the man who has not
bought a car, but who Is going TO buy.
His name is legion and he lives every
where. He may be in a bank or on q
farm, but his name and address are
not known. He may read the maya
zines, but it is very much of ques-
ton whether he has so far progressed
toward motoring as to be reading any
of the automobile publications.
Zone certain thing is, though, that
he reads the newspapers. One can I'M
agine a man who does not read daily
paper, but he cannot conceive Of that
man being the owner or prospective
buyer Of car.
In advertising our cars, we have
kept constantly in mind the great I'M
known quantity to which l have al
luded. It is our pronounced Conclu-
sion that we cannot afford to devote
great part of our advertising appro-
priation exclusively to the trade pub
locations, because nearly all of their
circulation is within the trade or the
list of present automobile owners.
Similarly, if we seek to reach the doc
tor through his favorite medical jour
nal, there are some six or eight Of
these publications to be employed.
The same thing will apply to the bank
ing papers and all class literature.
"The point in mind is that we must
get the doctor, the banker, the archi-
tect, the lawyer, the dentist, the
wholesale merchant and the retail man
in any line Of business, all at the same
time, by the use of the newspapers"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03

cured several times and was often re-
captured. We who continued the pur-
suit two or three miles finally halted
the fleeing teams, and our men gradu-
ally assembled. There were only forty
odd, all told, with officers.
We followed Colonel Alger to a
small piece of ground near by, while
awaiting the result of the battle. over
two miles distant, in our rear. still
going on. Very soon we observed a
long column of Confederate cavalry
moving directly toward us on the
main road. They were the chief nor
ton of the cavalry which had passed
our front and who left their train
early. The sound of battle in their
rear caused them to return to join
the fighting part Of their force. We
remained mounted, facing them. and
when the head of their column was on
posite us they halted and the COM
handing officer shouted to us: "What
cavalry Is this?" No answer was
given. The question was repeated. but
no answer was made. Theirs was q
large body of cavalry and we were in
a tight place. Then the third cues.
ton was called for third time. I'm.
mediately one of our men shouted
"Hampton's legion" The reply was.
"All right; why in - didn't Won saw
so before?" Then they passed on.
| have always wondered why they
did not discover our identity by our
uniforms, when we were so near them.
The foliage of the trees was neither
heavy nor low, but have always sur.
missed that it must have been sufB.
GENTLY dense to prevent our discovery
All the same, 1t was a close call. and
we were luckily saved from Libby
prison by the thoughtfulness of
trooper.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03

fhackeray had arranged for accom-
modations just an hour or SO before
sailing time, and had barely caught
the steamer. No, he had not left any
message. Nor had he left at the hotel
or anywhere else any message for me-
or any one else interested in honoring
him at the dinner. He had departed
for Europe unceremoniously, and, ap-
parently, in a most discourteous man
ner.
"Of course the dinner, minus the
guest of honor, was fiat failure. AT
it, and for some time after, Curtis and
| were asked to explain Thackeray's
curious conduct. We didn't even try
to offer an explanation-to us his con-
duct was inexplicable. But weeks later
7 made some inquiries and was told
that Thackeray, the morning Of the
festive day, was overwhelmed all Of
sudden with a feeling Of homesick-
ness, and learning that steamship
was to sail that day, decided on the
instant to take passage by 1t to Eng
land. Perhaps that was the true
cause Of his departure. But II 1t was
it showed him to be man OF whims
and moods, and that may explain
much that so many persons regarded
as mysterious or eccentric about
him"
Copyright, 1870 by E. j. Edwards. All
Rights Reserved)
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03
How Boy Who Acted as Cupid's Mes
senqer for ThurloW Weed Became
Treasurer of the United
States.

Thurlow Weed must have been
about eighty years of age when SAID
to him one day:
can odd friend of yours, Mr.. Weed,
told me yesterday to ask you about
the delightful surprise you gave Mrs.
Weed when you took her with you 10
Washington during Lincoln's first ad-
ministration."
AS l finished speaking, almost
fancied that the light Of youth had
come into the fast dimming eyes OF
the old gentleman before me; there
surely sprung to his lips smile OF
happy Renaissance. Mr.. Weed, as an
old man, had most engaging smile,
yet at the time l speak of he seemed
to outdo all his previous efforts IN
this line.
"Ah." he said, 'ft was surprise
and a delight for Mrs. Weed, and II is
one of the sweetest memories of my
married life will tell you about 1t.
when l was journeyman printer
for, you know, that was my trade
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03
SAVED FROM LIBBY PRISON
ThouohtfuIness of Trooper Dece'Ves
Enemy and Companions Escape
Imprisonment.

In Julv 1864. the First division OIL
+be cavalry corps of the Army or the
Potomac. under Maj-Gen. Torper'' was
marching in q northeasterly dlrec'ion
in Virginia towards Gordonsvllle ana
went into camp and remained over
night at the fine estate known ae IL
gleside Then we resumed the MAJ 0n
in the morning. The pickets had COM
menced firing and the COMBAT OIL .no
day was thus presaged. Genera Gus
ter with the Michigan cavalry DrIsaue
led the advance, writes Charles Die"
ster of Kansas City, in the NaIion"i
Tribune. We moved to the road upon
which we had come the previous uay
and found the rear part OF Cohleu-
crate cavalry force passing IN the III
rection of Gordonsville. 1t conslsleu
of ambulances and wagons with am
munition and other supplies; also cas-
sons and led horses, all going III the
greatest haste, driving to escape from
our command.
In the wild. precipitate rush, wag-
ons and caissons were overturned ana
a general pandemonium preValleu'
When a team approached tree that
stupidity stood in the road the mules
did not show more sense than mules
usually show; one of the leaders would
attempt to pass on one side OF the Tree
and the other leader would take the
other side.
General Custer, at the head OF the
Michigan cavalry brigade, led the adj
vance of our column and sent an order
for the first regiment to charge the
enemy. This was Col r. A. Alger OF
the Fifth Michigan cavalry. | received
permission to accompany the regiment.
1t was an order, in fact, to charge the
mixed mass of mules and wagons
which was struggling to get away
from us. They did want to get out
of our way badly, and their efforts
became a rout and a stampede. Our
cavalry galloped along beside them,
requiring surrender as far as their
speed made it practicable for them
to comply, only a few shots being
fired.
Numerous wagon roads ed to both
right and left in the prevail ng woods.
and soon Wade Hampton's cavalry
swung in from these roads and gave
Clusters brigade enough to do for
considerable time. The artillery was
handled by Lieut.. (now COLI Carl
Woodruff. One of his guns was cap
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03
A Captain of Industry on Advertising.

A Captain of Industry on Advertising.
One morning last winter an author,
whose name is known throughout the
country, called upon a wealthy friend,
one of the country's captains of in
dustry. He found the famous bust
ness man in his library, surrounded by
piles of newspapers and magazines.
do you read all these?" asked the
friend.
81 read what you write" responded
the captain Of industry, land, Of
course. the leading news of the day
hut outside of these | read, principal.
". the advertisements. A man in my
position cannot keep abreast of the
times without reading the advertise
ments. They hold the news of the
industrial world; they tell me the lat
est trend of inventive and advanced
business thought. There is a guar.
antee, to my mind. in every advertise.
ment; the man who has enough conf
dence in his goods to advertise them
boldly is the man who appeals to me. "
Baltimore Sun.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03
Stops Billboard Display.

A Boston business house has decid-
cd 70 do no more billboard advertising
and gives to anyone the privilege of
chopping up for kindling wood any of
its billboard signs. 1t has come to
realize, says the Boston Globe, that
there is such a strong public feeling
against the unsightliness of billboards
that it is a question whether adver-
Using of that kind does not do the
advertiser more harm than good.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03
Little Giant NIGHTLY Pleased the Peo-
pie Of Norwich, Conn, by His
Tribute to the Native
Institution.

Stephen A. Douglas, known from one
end of the land to the other in the
days of his popularity as the Little
Giant" was the first candidate for the
presidency to take the stump in his
own behalf His determination to make
a personal campaign for the presi-
dency was not entirely to the liking
of the conservative politicians of 1860,
but I have been told that he excused
his action by saying that Lincoln made
his campaign for the same office, es-
pecially in the east, before he was
nominated and that 1t was vital that
some one In authority should reply to
Lincoln in that section OF the country,
there having been no opportunity for
this TO be done until after the presi-
dental nominations had been made.
However that may be, l know per-
sonally that the Little Giant" gladly
accepted an invitation to speak to his
countrymen at Norwich, Conn, the
home town of William A. Bucking-
ham. who little later became one OF
the great war governors of the north
"a town where Lincoln. in February
of the same year. made an address
which many persons said later saved
Connecticut to the Republican party
in the ensuing state election by the
narrow majority Of SAL.
Great preparations were made for
the Little Giants appearance in the
old town. In Difference to his wishes
for a meeting in the open-the usual
type OF political gathering in the west
"a large common was selected for the
scene of the rally. booths were set up
20 purvey lunch, consisting principally
of oyster soup, and 1t was arranged
that there should be a characteristic
New England clambake at the end of
the speechmaking.
II turned out to be a gala occasion.
The farmers fiocked In from miles
around to see and hear Lincoln's great
rival. and as they gazed on the little
dumpy man with the great head, the
great shock of hair and the large, cav
ernous eyes laundering forth at them
from the speakers stand, many were
the comparisons they drew between
him and the tall. gaunt, loosejointed
raiI-splitter most of them had seen and
heard speak in the same town few
months earlier. remember to a word
the comment of one farmer who stood
near me; Wall" he drawled to a
neighbor. they told the truth about
the Little Giant when they sad' ne
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03
The Law of Advertising.

Ever read IL?
Know where II Is published?
Listenl
1t. has nothing to do with
goods as a primary fact.
IL first has to do with thoughts
ideas, If you please.
Goods are objectified thoughts.
And, If this were not true, our
commerce would still be on the
coon-skIn swapping basis.
As our thinking becomes bet
ter our goods and our commerce
and business improves accord
ingIy.
Every improvement Is first a
thought.
The law of advertising Is men,
tai, and the man who Is so
stepped in the grosser things OF
the material will never lead the
procession of progress.
He will trail along and re-
ceive the reward of the camp
follower.
The leaders improve the meth
DDS and reap the benefit of the
first swimming.
Others will take what is left.
Think it over and see If you
cannot be leader.
There's plenty of room.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03
THE AID. MAN SAYS

Some people think that court
ship ends at marriage, no use to
keep It up after that. A mistake
that brings many people either
to the divorce court or miser-
able existence. Ii Is just as nee
essary to court business for the
man who considers himself es-
tabIished as II was at the begin
nina, and that is why the steady
advertiser generally has the
best business in town. Moral:
FIGURE it our for yourself.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03
Probable.

"A Chicago girl says she cannot go
on the stage because she has no
clothes"
Who'd she say 1t to-"
"A reporter"
over the phone?"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03
The Latest Dodge.

Mrs. Flint (severely)-No! / never
give anything to tramps!
Soiled Spooner with dignity
Maddim, I'm no tramp! I'm one o.
dem boy scouts. growed up!-Puck.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03
A Strong Draught.

Does Buffkins talk much?"
Every time he appears on the
scene l feel the need of wind
shield"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03

The man who laughs at his troubles
deprives his friends of the satisfac-
ton of laughing at him.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-03
Just So,

DO they get along well together?"
"Oh, pretty well for married people,
Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1911-12-30
Business Men and Educators
Stirred BY Mayors Criti-
cism OF City Schools,
Give Their Views.

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