The St. Mary banner. (Franklin, Parish of St. Mary, La.) 1889-1931, 1911-02-18

/ good many more In the succeeding
| years.
No. is live wire. 1t refers to c.
| w. Post and his studies and experience
! in Suggestive Therapeutics or Men
tai Healing which further lead to a
| most careful and systematic study or
| the effect of the mind on the digestive
| and other organs Of the body.
He attended clinics in Europe and
| fitted himself for a future career in
| which he has become known as one or
| the food experts of the world. fitted to
| judge both from the material as well
as the mental side Of the question.
For about eight years previous to
after being under the care Of several
well-known physicians, he was quickly
healed, by what to him was curious
| and not MISUNDERSTOOD method: Sufti-
Client to say he became well man.
weighing about 1S5 pounds.
This experience challenged his In
vestigation into causes of disease and
their amelioration. Those studies and
reverence for a Supreme Power which
directly operates upon the human be-
ing. and this reverence for the Infinite
became to him form of religion which
included honesty of purpose towards
his fellow-man. A statement which
Will be Endorsed by everyone who
knows him closely.
He Will make a public announcement
in detail Of these facts. and the Postum
Company will cause that statement to
be published in newspapers and maya
zines in due time. We suggest the
reader look for 1t.
FERMENTATION No. &. post spends
nearly a million a year in advertising
and relies on that to keep out OF the
newspapers the dangerous nature OF
the fraud he Is perpetratfng on the
public"
The Postum Company does pay out
upwards of million a year for trade
announcements. Newspaper men be-
lieve our statements truthful or they
would not print them. Large numbers
Of newspaper men use our products.
They are capable of telling the pub
lie whether or not we Hbribe' them.
did not 'bribe" that particular week
ly.
No. states that the amount of the
verdict will "be devoted by the week
~ to exposing fraud. !"
This IS almost real humor.
We have two suits pending against
the We weekly total SSo4 fbs
particular purpose yet
Item 10 is discovery" that wheat
bran is part of Postum.
But the criticism neglected to men,
ton that for years every Postum pack
age announced in plain type that the
outer covering Of wheat (bran). made
part of the beverage.
They ignorantly fell into a trap here.
not knowing enough of food value to
know that TAXA -Dastase" the article
used by physicians the world over for
starch indigestion Is made from
wheat bran"
So we use that part Of the wheat
berry because 1t contains the element
needed to develop the valuable dias-
tase in manufacture. Good Postum is
impossible without this part.
These self-appointed critics do make
some laughable plumbers through ig-
norance. but-be patti
Item II Is an Illustration OF the
squirming and twisting of the sensa-
t!onal writer delivering distorted mat
ter to his readers.
While on the witness stand Mr.. Post
testified TO his studies in Anatomy.
Physiology. Dietetics and Psychology,
all relating to the preparation and
digestion of food. Asked to name au-
thorities studied he mentioned six or
eight from memory. and commented on
some clinical experience covering sew
eral years in annual journeys to Eu
rope.
Now notice the distortion. Copy
from the printed critcism.)
He CPost pointed out pile OF
books In possession OF his attorneys as
the very ones he had read"
(Notice.-"the very ones he had
read" leading the reader to believe
that they were the only ones)
did you consult the books from
these editions?" was asked.