The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1911-05-25
PATRONIzE The
HOME MERCHANT
His Wares Are Good and Often
Cheaper Titan In Big Cities.
AND BOOST EACH OTHER.
Don't Send Customer to a Bio City
Store if You Haven't an Article He
Wants-Send Him to Your Local
Rival-lt Will Pay.

hivaI-it VIII ray.
The perpleXing task of convincing
people to realize the benefits of trad
ing with their local merchants. says
Hudsons Magazine, is about the most
herculean task that the small towns
of the country have to contend with.
Money is just as we'll invested in the
small town as in the big one. as far as
getting full value is concerned, and
we must not fail to remember that
when we leave it here it is only taken
out of one of our pockets and put into
another pocket, while when we spend
it in a metropolis we never see it
again.
There it goes to put more gasoline
in the millionaire's automobile and to
buy him more luxurious cars, to build
up his city. to make it clean, to fur
ther beautify its parks and recreation
grounds and to enrich and make more
prosperous their already prosperous
citizens and merchants. while we small
town people sit here and wonder why
we are not able to cope with cities in
mercantile projects.
Most of US have no faith in our re-
spective towns. If a thing purchased
at home is unsatisfactory in any re-
spect person never hears the end of
it; but, Oh the other hand. if the same
article had been purchased in a big
city any amount of excuses would be
on hand to defend it, and it would
probably never be exchanged. When
you buy Il thing at home and it's, sat
isfactory, give it good word, for by
so doing you are helping yourself. If,
on the other hand, the article in ques-
ton does not come up to your Stand
ard of perfection. tell the merchant
you bought it from-don't tell your
neighbors.
The community in order to enrich
itself and prosper must consider itself
one large family of which we are all
members. and as members Of this fam
lily the grocer should not misrepresent
his wares to his brother. the clerk, nor
point to defer payment of his bills to
the grocer as long as possible. And
remember. always keep the money in
the family.
This is not preaching nor advocating
socialism, for socialism does not solve
the problem that confronts us, but il
| is advocating most strongly and EN-
phatically the community to believe in
home trade. We cannot help others il
we are helpless ourselves "Self pres
ervatiOn is natures first law" There
| fore it behooves us to stand together
and Gf we are merchants) instead OF
| telling q person that we don't believe
certain commodity can be obtained
| in this town, just because we happen
! to be out Of it. tell the customer that
we know who has it and name a local
merchant. Don't send your party to
| the big city. for that's where the mat
ter will end if you hesitate. and the
| probabilities are that that much GUS
tom is lost to you forever.
! 1t stands to reason that in order to
sell reliable goods reasonably the ex-
! pense account must be curtailed as
| much as possible. This is done in the
small town. Rents and general ex-
penseS are less, and the result is that
| the buyer reaps the benefit If he is
| shrewd enough to avail himself of it.
| People are gradually becoming educat-
ed to the science of skillful buying
and expect mere for their money now
than they ever have before. In this
they are justified to certain extent.
but we should not forget the prOverb.
''The laborer is worthy of his hire"
Live and let live is the motto for
merchants to adopt if they wish to
thrive and succeed. Remember we all
live largely on each others custom.
and when we spend money with j..
Brown we expect with reason that j..
Brown should spend his money with
us whenever possible.
Here is the essence of home trade
We would all feel offended at said
Brown if be took our money and refus
ed to spend his with US. But we are
all Browns if we buy out Of The home
market