The Oskaloosa herald., 1911-03-23
MILLINERY OPENINGS
Oskaloosa Merchants Present a New
Feature this Year.

Oskaloosa milliners and garment
dealers have presented a new feat.
ure this spring in the way of an ex-
hibitioD week. The idea, Is a depart
ure from the old time popular idea
of a spring opening afternoon and
evening. The new idea was adopted
by all houses of the city as better
suited to serve their friends and pat
rons, as Wen as the general public.
Many of the features that character.
lied the former method of spring
opening are retained as special in.
ducements for exhibition week" and
the proprietors believe they will be
able to reach more people and in a
better way than with the old system.
The wisdom of adopting the new
system had ample vindication Tues
day, the first day of the exhibition
week" The weather was of a dis
agreeable sort that made large at
tendance impossible in many cases.
The rain that came with early even.
ing would have spoiled the after-sup-
per show had the stores been pre-
pared for the event. The ladies
knowing that the exhibition would
continue during the week did not
care to brave the Inconvenience of
the weather conditions. There is no
hurry for the special features that
formerly obtained for a single day
are continued by the proprietors dur.
ing the whole week and in this man
ner service is extended to a greater
number of customers. The country
people have equal chance with the
city patrons and people are enabled
to come from a distance.
The stores have made greater pre-
displaying of garments, the decora-
tions are more elaborate and a great.
er variety of goods opened and a
more extensive line displayed than
ever before. Not one of the stores
concerned in the exhibition week"
in making extra effort to be in rcadi-
ness for the SHOW" The exhibition
includes everything handled in the
stores, from millinery to dress goods.
One store imported several original
Paris gowns for the opening, while
another makes a special display of
infants goods.
Each of the stores participating
have had special representatives in
the eastern markets and fashion cen
ters and the statement that the style
and the mode of the finest trade is
brought to 0skaloosa and offered at
less prices and margin of profit to
the handlers than in most other
places. Travelling men who are &C.
quainted with the lines of other cit
les say that nowhere else on their
route do they find such a splendid
assortment of the things that are
new in the east, at such advantage.
Gus prices.
The places participating in the ex-
hibition week are:
Mrs. NJ BufOrd, NO. ZIG First ave-
nue. east, exclusive millinery and
pattern hats.
Miss Emma OFT, exclusive millin-
cry, Paris modes and trimmings, No.
21O First avenue east.
Jones-Matthews Co.. No. 209 High
avenue west, millinery and ready-to-
wear goods, gowns, waists, etc. New
fixtures. mirrored wall cases of oak,
with aluminium trimmings, we're re-
Gently made for the store by the S. B.
Sinclair mills, making handsome
addition to the store equipment.
The Oskaloosa Dry Goods Co., 100
High avenue east, millinery stock
and general dry goods.
Oppenheimer's ready-to-wear store,
113South Market street, handsome
display of women's apparel, suits,
skirts, waists, wraps, etc.
Frankels' Store made an elaborate
display of millinery, ready-to-wear
garments, gowns, waists, skirts,
wraps and special goods in all de-
partmentS of the store.
The Baldhuf-Rosenblat Co. have
an elaborate showing in every de-
partment Millinery, new hats,
spring wraps, ready-to-wear garments,
gowns, waists, skirts, etc.
All of the new styles in all lines
of goods are shown. There is moth
ing new i'm color, shape or pattern
that cannot be found at one or an
other of the places named. The ex.
hbition is as interesting and instruc.
tive as it is elaborate and no one
who pretends to be informed upon
matters of what is good taste in
millinery or dress can afford to miss
visit to the several houses that
have made special effort to reach
and to please the trade.