The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-24

topeka. WItnout looking up the par
ticular towns. we are inclined to ven
ture suggestion that similar sit
uation in regard to the relative sizes
| of the Calculations of this paper, and
OF that of our esteemed contempor.
airy, exists at many other points in
Kansas, but we are naming no names,
now.
But what is our friend Arthur
talking about right now? He has
claimed to you that the Topeka Cap
| ital was the only paper which was
printing its circulation, shrieking. be-
tween his political functions at the
A. H T. A, and other functions, that
the State Journal does not dare 70
print the exact figures Of its local cir
culation! So?
Here are the exact words quoted
from the Capital of this week: Twill
he accept the challenge now? He will
not; because he dare not" (the latter
in capital letters). Continuing the
quotation, from time to time the col
ulnns of the Journal have contained
more or less hysterical shriekings
about it's circulation. but never a defin-
tie statement of how much circulation
topeka.
Then follows a lot of guarantees that
the Capitals subscription books and
circulation records are open to the ex-
animation of advertisers, etc, etc. and
that I'm order to prove the truth of
statements that the Topeka Capital has
double the circulation, the largest cir
culation n Topeka, the only statewide
circulation, etc. etc, ETC. the Capital
three Topeka business men," to have a
house-to-hOuse canvass made of the
city to see what's what who's who,
and which is which and where we are
all at. The Capital asserts that this is
important. Well. now may be it is
and may be it isn'ti The important
thing is this: to, get results. If the
business men get better results in the
State Jouran1 from Topeka and Shaw
nee people than they do from the
Capital, they are likely to pay the
State Journal more per inch for adver-
Using. If they do not get as good re-
suits, they may not be willing to pay
US any more than they pay the Capt.
tai, and they ought not to do so.
The State Journal is not afraid of
the truth the whole truth. and nothing
times at misleading statements mask
ing as the truth.
One reason why the reader has bean
spared space in these columns with
any replies to specific attacks made
day after day, week after week. Sun
day after Sunday, not only in the Capt.
tai, but in nearly all the prominent adj
vertising journals in the country by
the Capital. is because we do not fear
the truth. This paper has an abiding
faith in the fact that truth will finally
prevail ana that error in the end will
be a boomerang to the man and the
paper who hurls it.
Now we havc no desire to make a
book of these "reminiscences and are
perfectly willing to cut off the copy
at the end of this chapter third, but /
there is material on file in this Office |
for few more chapters if demanded, |
but we would rather use space = r
matters of public concern rather than |
of a personal nature as this sort of an t
article must necessarily be.
What we are trying to show our
readers is this: The Topeka Capital |
is making terrible noise in this COM
MUMMY ana III the state ana pdIllcu-
1arly in the east, whence comes the I
large amount of foreign advertising |
In Topeka they are kicking up a good |
deal of dust into the eyes of their /
readers. They have made assertions |
which they can not prove and instead |
of proving they are making more /
noise.
The reader will please note that Mr.. /
Capper has: First, begged the entire
question. He has not printed a def |
mite statement. giving the figures
the circulation of the Capital
in the city of Topeka Second, it is
the purpose of this article to try to /
establish the theory and the fact that I
the success of Mr. Capper, and it has
been a great one and one of which he |
should be proud, is not to be perma-
nently established by tearing down a
rival or using unfair methods in sell I
ing newspapers or merchandise.
Now, if that is clear, the chapter I
will proceed.
The state JOurnal's criticism of Mr..