El Paso herald. (El Paso, Tex.) 1901-1931, 1911-12-20

| Gals brings the inquiries and eventual
" brings the man, but the results OF
advertising in FL Paso brin~s the pros
pectOr directly here The prOSpector
starting here from Minneapolis may be
Waylaid, taken of the train and sold
something before he gets fairly start
ed; but the train doesn't stop between
Fl PasO and Deming.
Irrigation Congress-
One member OF our committee has
Just returned from the NauonaI lrr1-
cation congress and he will say some
thing of the publicity which he Sc
cured for Deming His trip was not
paid for out OF the funds OF the cham
Der. but was raised by subscription on
the outside.
This same member Of the publicity
committee was sent by the chamber at
an expense Of about $50 to the Noun
tainair Chautauqua- last summer. where
he succeeded in getting Deming some
what in the public eve Mr. Ely also
attended this Chautauqua at no expense
to the chamber. and delivered an ad-
dress which was widely printed by the.
press. entitled The Magic Of the
Pump" Mr. Ely also addressed on jan
uarv 26th last. the FL PasO chamber
Of commerce. his speech being entitled
Pumping Water for Irrigation. This
was done also at Mr.. Ely's private ex-
pense.
Dav by the governor Of New Mexico,
and the Deming chamber Of commerce
had printed special circulars Tor TINS
day. which were distributed oy ne
citizens Of the community to their
friends in other portions Of the United
States.
The publicity committee has ben able
to attain great deal OF iqcldental pup 41
licity at no cost to the chamoer- or
instance. the last issue Of the Earth
contained at least ten references 20
Deming and a number of Deming views,
together with an extended article by
Mr.. Holt entitled The Magic OF the
Pump" A previous issue Of the same
paper the September contained an ar
ticle on the water supply OF the MN
bres valley. The Gas Review, publish
ed at Madison. Wis. in its september
issue contained an article on the great |
profit Of bean growing in the AimOres 1
valley, which did not cost the chamber
Albuquerque Excursion.
One piece of publicity which brought 4
Deming prominently before the peo- ]
pie Of New Mexico was the excursion ]
of a company of business men from 4
Albuquerque here to investigate the j
pumping of water for irrigation These I
men among the most prominent OF the 4
Luke City spent the day in the valley I
visiting pumping plants and inspecting /
farms. and in the evening were ban [
quoted by the chamber OF commerce !
The Morning Journal of Albuquerque /
was the mOuthpieCe Of this trip, ana /
gave il much prominence in both It's 1
news and editorial columns. Z. Dana I
Johnson of the Journal force, be
ing q MEMBER OF the party MI duun- ]
sons reports of this trip were models /
of the reporters skill and were widely I
read and copied. Account was kept OF !
notices of this trip in the press, and So /
notices were made in the papers OF /
New Mexico. Arizona. and western Tex
as, all of these notices referring to the
Deming country favOrably. This pub
Lefty cost the chamber ~racucally moth
ing. and its value to the community !
ranges up into the thousands Of dollars.
1t was quite a triumph in the simple
art of painless advertising, and other
excursions Of this character should GER
tainly be arranged whenever the op-
portunity offers.
During the statehood celebration in
FL PasO this fall, Deming was repre-
sented by a float containing agTicultu-
Kills was in charge Of this display, and
the entire cost Of the same was 1920
While in Ell PasO Mr.. Hills distributed !
Oeming literature in all the hotels and !
stations: and through the kind
ness Of J. c. Wilmarth, of The FL PasO
Herald. a permanent place was found in
he FL PasO chamber Of commerce for I
portion of the Deming exhibit The
sost Of this representation was lessened |
~ reason of the fact that our float
md term was furnished by the Ell PasO |
Foundry and Machine company free
Exhibit at Station.
Upon recommendation Of the publicity
Committee, an exhibit case is to be in
LaleQ SQOTUy at the union station IN I
)eming. This case is to contain various I
PRODUCTS of the valley and is to occupy
conspicuous place on the platform. Z
literature descriptive of this section |
will be available in the case. and il is
bought that it might be well for the
cal estate men to arrange among
themselves for watching this case dur
ng train times. and supplying. any
raveler who seems interested with the
eeded Information.
Another very important source Of
for Dining is the daily news
atter which is furnished the Morning
OurnaI Of Albuquerque. the Times OF {
i PasO and The FL PasO Herald Fred
}. Jack and myself perform this SER
ice, making il a point to gather all
evelopment news. and give it due
rOminence. The effect of this con-
tant notice. day after day, in three
arge daily papers, can scarcely be
stimated.
This is a brief summary Of the pub
city work Of the past year. OF course.
is Inadequate. We need more and
lore publicity We need the California |
ariety of publicity that all pervasfve
ublicity that swallows up and alb
Drbs the publicity OF all other sec
ons- My childhood was spent in a lit I
e cross roads town in Texas. and | &
ill the publicity Of California pene-