White Pine news weekly mining review. [volume] (East Ely, Nev.) 1910-1920, 1911-03-12

ordered : carload o. WINES shipped
in By express. OfBrien zve hin
his time
He should have 6red ne TIE frs
tzs. said Rice. when as the biggest
promoter and advertiser O Goldfslo-
h told TIE story Il after years
He made money II The advertising
game. bat fhe boom burst and Rice
found himself out = the middle @
The car track again. broke. buE Sill
bouyzns- he hung q through he
dnszry fall and part o he winter o.
1905. and then anne The Manhattan
boom Rice one afternoon sen into
the Palace saloon. kept b. Larry
Sullivan and Peter Grant. Two gentle
men Who had he reputation OF haT-
ing been sh~anghaeiers On the water
front Of Portland. He vas q Hend for
faro and black cigars: liquor he
seldom tasted He won s2.5ae a.
the bank, and Larry invited him 70
one Of those black cigars. Right
there the L II. Sullivan Trust wzs
formed Larry knew nothing o. the
promotion business. but vas Yer
willing 10 take a chance Al Rioe's
invitation he put up another se,5ee.
ard Rice told him 20 go % Msnhaf-
tan and buy the Stray Dog. putting
up The 5000 a. q deposit. the -
uafn6er 70 BE- paid IN several months
Larry did II When he returned %
Gol61eld. the Incorporation papers
we're On their way 70 Carson. and
thousands o dollars Of advertising
matter zss On is Nay east and west
--.AG - -4--aAa. D@LmHa
checks The checks we're no good
Rot ret. but Rice had 5oas big bust
ness with al these papers Il the
past. and he counted upon having
The money 4 The bank before The
checks cane back He had i there
too
Tie capitalization of Stray Dog
wss sold n q week. ~telegrsphic
orders. money orders. CHEEKS and
the long green come pouring II.
Riees advertisements were Ike The
touch % Alladin's lamp. they get
the money Larrv Sullivan vas The
prou6es1 man IN Goidaeld- sure.
wasn't he the president Of the L u
Sullivan Trust eomDaur. he
brought his wife into he oEce one
night and swinging open The big two
door safe showed her s1e0. e9o lying
therein
Larry. Is thar your money!. she
asked.
II Is. said the president. al
sxelled up.
Let's take Il then. she respond
Sd and get cur Of the country.
Tut. said Larry. watch i
20 into g million.
And Il reports are . il grew
into D than that. One DAY Rice
said 70 the president
Larry. we've oversold the cap
i%ializarion: vel have 70 buy in
some Of orr stock
Buy in stock. cried Larry:
"what't the matter with buying some
more certificates
The firm secured other promo
fions: Indian Camp in Manhattan.
Lou Dillon in Gold6eld. properties
in Fairxiew. Wherever a boom
started Riee's representative was on
The ground IN an automobile. The
fame Of Goldneld vas spread
through The advertisement Rice gave
i and people focked thirher. The
IRE IN san Francisco came and pat
everybody out 81 business for The
time Rice vas among the first 10
start q fund for The sufferers and
send 3 special train 70 the s%0rroVing
city with money and people who had
relatives there
When business Nas resumed
again IN July OF that year the No
hawk lease vas n full bloom. and
d. ~ So - --~f-4-
rs wonders: and 70 profit BIZ them
with his Own promotions. L vas he
who ribbed up the fght between Joe
Cans and Battling Nelson. He start
ed the GOldfeld Athletic Club. Of
rather was one OF The prime factors
in organizing i and had Mr. L N.
Sullivan. president q the L N Sui
liyan Trust Co don't forget 10 get
that In president Of the L II. Sui
Ivan Trust Co. in the paperl made
president Of the club. That vas q
great advertising stunt. and the L
Y. Sullivan Trust Co. vas exploited
all over the United States until Paul
Tarpey vas made the press Of
the fight Larry got 100 raw
POmponsly Larry told Tarpey 10 put
the L II. Sullivan Trust Co. IN al
the stuff he sent out. and az the
sane time put Z roll OF bills in his
hand Pompously right back al him
Tzrpey told the president 10 take a
running jump az himself, and threw
the bills back al him.
The firm made quite a cleanup on
the fight. for they knew how 10 bet.
Larry as master OF ceremonies made
his great speech in the -sree-no."
Then Goldheld did boom for fair.
and the money came like the golden
sands Of Pactolus down with the
tide. Toward the end Of the year
Rice took a vacation for two weeks
in San Francisco. and was there
taken i'll The president got on a
most beautiful drunk and let busi-
ness 90 10 the demnition bowwows
Soon there vas music in the air. for