The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1911-05-26
NEEDS OF MUNICIPAL PUBLIGTTl

over a country as vast, as a score Of
European kingdoms, and most Of all,
he must know his own city and us
trade territory, existent and potential.
In addition, he must be.a doctor OF
publicity. He must not only Know
news when he sees 1t, but must pc
able to create news that papers every
where will print; and he must know
how to handle the news so that the
papers will want to print 1t. In aaal'
tion to all thlsf and more, he must pc
an organizer, and, in short, ne must
know "the game! and love 1T Tor ths
games sake.
Keen as the competition between
cities is the era OF rivalry for Indus:
trial expansion Is yet in Its infancy.
The people are more and more COM
ing to understand that city car aol
stand still; 1t must either go forward
or backward. The siren song OF sell;
sutficiency no longer lures, or II "
does, 1t listens to the song OF a Lore:
lei. q sis'ttli d
The fight OF the Western cities -,
not to increase their population; but
to build up the country const ltuting
their trade TERRITORY with people who
will develop. the land and be prodrlcE.5
ers4 OF what the people Ain6tlIe city con.
sumo, while the latter become con-
sumers oftthe product gof the city,s
Industries. They realize that in the
reconstruction OF our social. fabric ave
must recognize our interdep endence.
Applying the principles alluded 70
locally, many Of the people OF Balti5
more are waking to the facts. They
ares tudying the conditions. and have
started movement to discount the
future. Baltimore has many factories
md is O great trade center; but It
needs more Industries to keep employ
ed its growing population. It must
take care Of its market, and extend It.
To accomplish this requires wise leg
islation; active cooperation oil Its citi-
zens in an organized way, and q lot
OF trade evangelizlngs
The South is, primarily, Baltimore's
trade territory. But in the Southern
States are cities that are building fac
tories and establishing jobbing houses
while other Northern cities are send
ing their emissapies, to. seduce trade
Eaway from Baltimore to themselves,
Business is largely built upon mu'
tual confidence growing out Of &C
quaintanceship. "A new. generation
md new people who, have but a haSy
knowledge of Baltimore are filling her
claimed trade terrltory-the Southern
States her own cities are assid-
uously cultivating acquaintanceshlr
in that territory.
II Baltimore would hold her own In
a trade way in her accredited terri
tory, she must get busy. She must
cultivate the mountaineering OF the
business men of the South. She must
treat the communities OF the South IN
the same way that a successful mer
camille establishment treats Its poten
tial customers at home to build uT
patronage. Baltimore's business mel
lmust visit the people in her trade ter
ritory AMI get acquainted and estab
lish confidence between seller ant
patron.
While doing this, the country a
home must not be neglected. Meas
ures must be taken for establishing
better mutual understanding between
the people of the countries and Of thu
city. In this connection, the Asso
clated Boards OF Trade Of MARYLAND
is doing an Invaluable work; AM
!, Maryland Week will accomplish won