Charlevoix county herald., 1911-02-11

Distortion No. 1 stated that we have
been accustomed TO advertise Grape Nuts
and Postum as "cure-alls for everything.
1t has never been the policy of this
Company TO advertise Grape-Nuts or Pos
tum to cure enythlng.
We saw that in cases where coffee disa-
grees and is causing sickness its dismissal
will remove the cause of the trouble, and
wtkSuggest the use of Postum for the
~ son that it furnishes a hot palatable
morning beverage, and contains natural
clements from the grain which can be
used by nature TO assist in rebuilding
nerve centers that coffee may have broken
down.
Likewise Grape-Nuts food docs not
cure anything, but it does assist nature
tremendously in rebuilding, provided the
undigestible food that has been used is
discontinued and GrapeNuts taken in its
place.
Charge No. 2 states that the passage
of the National Food (, Drugs Act COM
PEELED us to drop from the packages some
assertions regarding the nutritive value
Of Grape-Nuts.
We have never been 'compclled" to
make any change.
Since the beginning IL has been a nniver-
sal rule 10 print clearly on every package
exactly what the contents are made OF:
Before the passage Of the Pure Food
law the packages stated that Grape-Nuts
food was made Of wheat and barley.
NVe did not esteem the small amount
dfSealt and yeast as Of value enough to
speak of, but after the new Law came
in we became as technical as the Off
cials at Washington and added the words
"yeast" and salt" although we have
no recollection of being asked to.
We believed that our statement that
Grape-N Nuts Will supply elements to nour-
ish the brain and nerve centers is true
and bring authorities to support the fact.
Some state chemists believed this a
gross exaggeration and inasmuch as the
Food Dept. at Washington could easily
harass grocers. pending trial on the
disputed question. we concluded that
much the better way would be to elm
mate from our packages such claibe
however certain We may be th'
claims are true.
Another statement ~''NS'1N''O -e'O 10
'o.io~'' n will absorb a greater
The OF nourishment from one pound
81 GrapeNuts than from ten pounds Of
meat, wheat, oats, ca bread"
Some Department chemists deceive
themselves as well as the public.
"Caloried" is the word which defines a
unit of heat determined by the amount
to raise one kilogram of water
one degree centigrade. On this basis
table of calories is prepared showing the
percentage of different kinds of food.
Butter shows $50: Grape, Nuts 3e6:
mSp 0.70. Remember the statement on
th{ package spoke of the rfourishment the
sv1em would absorb, but did not speak OF |
The calories Of heat contained in it, for
the heat is not nourishment, and the |
cannot be judged by the |
number of heat units. notwithstanding |
the fact that certain chemists would have |
he public believe so.
AS an illustration: Attempt 10 feed a
nan sixty days on butter alone, with It's
100 calories. The man would die be-
ore the experiment had run sixty days.
Then. take Grape-Nuts with 3.e6 and
milk with 070.--the two combined equal
n6-aDout one-haif the number of calo-
Ss~bontained in butter The man fed for
ixty days on this food would be well
Iourish~-, and could live not only sixty