Wausau pilot. [volume] (Wausau, Wis.) 1896-1940, 1911-01-24

from men and women as to the means by
which they recovered health as of ire
: mendous value to those in search of it
: Our business has been conducted from the
very first day upon lines of strict integ-
rity and we never yet have published a
false testimonial of human experience
Many of these letters covered numerous
sheets; some, if printed, would spread
over half a page of newspaper. If we
would attempt to print one such letter in
every one of the thousands Of papers and
magazines we use, the cost for printing
that one letter would run into many thou
sands of dollars.
We boil down these letters exactly az
newspaper writer boils his news,-stick-
ing sacredly to the important facts and
eliminating details about the family and
| other unimportant matters. This work
| of boiling down, or editing, is done
honestly, and with full knowledge of
| our responsibility, but notice the art
| of the ''twister" in the way he presents
| to his readers this matter of testimonials.
Distortion No. 4. This is bad one.
| 1t reads as follows: "The only famous
| physician whose name was signed to a
| testimonial was produced in Court by
/ Golfers and turned out to be a poor old
brokendown homeopath. who is now work
| ing in printing establishment He re-
ceived ten dollars $4,000 for writing his
| testimonial"
We viii wager ten thousand dollars
(SlO,OO0.0Ol with any investigator that we
have, subject to inspection of any fair
committee. upwards of three hundred
5000 communications from physicians,
many of them expressing the highest COM
mendation of our products, but these will
not now or ever be turned over to the
publisher for his use.
Notice the statement in this charge:
1.-THE only. famous physician whose name
was signed to Postum testimonial. etc"
The. truth is. this DR.. Underwood was
one of great many physicians who have
not only written commendatory words
about the value Of our foods but every
now and then some physician writes an
article on coffee or on food, and sends it
to us with suggestion of compensation
for his time and medical knowledge. |
Previous to tbs time when we employed |
physicians in our own business, we oc-
casionally employed a doctor to write !
an article on coffee always insisting that /
the article be an honest expression Of his /
opinion and research.
The weekly" hunted up this physician, !
and because he seemed to be poor, and /
as it says. "brokendown," had him /
jury as the "only physician that had ever
endorsed Grape Nuts" but much to the
chagrin of the Weekly" when our attor-
neys asked him if the article he wrote |
about coffee was true he replied, Eyes"
Statement No. reads: "The health
officers Of Mich, Maine Penn, New
Hamp., and other states in their official
bulletins have for years been denouncing
as preposterous and fraudulent the claims
made by the Postum Cereal Company"
We do not recall any criticism except
from Mich. Penn, Maine and s. Dakota.
The average reader might think that
the opinions expressed By the State Off
Gals are always correct, but that con-
clusion is not borne out by facts.
As an Illustration: About thirteen years
ago the Dairy and Fccd Commission OF
Michigan iar s0Zne personal reason printed
a severe criticism on US Tor making Pos
tum of Barley (accordinf to his official
chemist at market price and selling too
high. He was shS-r there was never {
zrsin Of barley used in Postum. His re-
port was false and misleading. The gov
arnor dismissed him.
We believe that most Of the state I