The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1911-08-15
, Will Build $4,000
Cars in 1912
IF "3Os and 10000 FLANDERS ''2Os

THE STORY OF FLANDERS 40" is even
more simply told There is no change in this
sterling model, not the slightest, either in me-
chanical detail or in appearance We could see
chance for improvements
SHE HAS COME INTO HER OWN-never
was more signal victory than this car has
achieved. Never did any automobile enjoy
greater over-demand than Flanders '20' does
now, and with an output or 100 day at that.
YOU WILL REMEMBER that, like all new
models Flanders 40" did not come up to Design
er Heaslet's hopes the first season = l9O9-lO.
There were several minor defects.
WE SAID SO FRANKLY in our ad. announc-
ing the improved 1911 three speed model. Com
petitors criticised us severely, said it was bad
business to tell all we knew to the public"
Well, perhaps, only it didn't work out that way
much to their chagrin.
WE USE STRONG STATEMENTSin our ads.
We have the goods and ordinary terms cannot
do justice to them. So do others deal in super
latives, when they are proclaiming hoped-for
virtues Past errors they are slngularly silent
about, however.
WE HAD TO ADMIT that the twospeed idea
was wrong for a touring car. It's only advant-
age was cheapness of manufacture, and, while
we had the customers interest at heart when
we designed the twospeed Flanders 20" we
found we were mistaken and that the customer
experienced buyers, anyway,Would gladly
pay a trihe more to have the added efficiency
and superior control of a three-speed selectlve
sliding gear transmission.
WHILE WE WERE ABOUT TT we designed
the handsomest fore-door touring body that ever
was seen on moderate priced car.
AND WHAT A RECORD she has made: It's
simply splendid Discredited by her past, dealers
and Individual buyers alike were supercrltlcal.
Competitors knocked" for fair and tried to con-
vince buyers that the threespeed model was
really no great improvement over the former
two-speed. Wesometimes think this very knock.
ing was our greatest advertisement, Tor OF
course the public knew that the man whose
name this car bore would stand back of the pro-
duct, it had been his pride from the first
SO THEY DETERMINED TO TRY the new
car out And they certainly did figure out some
gruelling tests-speed, hill climbing, mud plugg-
ing, sand fghting-every imaginable stunt that
could break down car or prove her ability
The establishment of her opponents was some,
thing to see. From that time she has forged
steadily ahead, sweeping from her path every
would-be rival till today she is acknowledged
light touring car sold if they could get enough
three-speed Flanders ZOOS" to fill the demand.
IN LARGE CITIES buyers are so we'll in
formed they simply won't except substitutes,
they will order six months ahead and wait tor
Flanders 20" rather than take an assembled or
tin car" as substitute. But In smaller towns,
where there are fewer cars and folks don't have
as good chance to compare performance and
durability dealers are still able to persuade buy
ers the limitations are lust as good" That is
where the "tin cars" thrive.
WE HAD IN MIND in designing this car, the
great class of well-to-do business men who want
family touring car of high efficiency, seating
five and capable of taking them anywhere
people who want car of sterling quality and
yet feel a,d they cannot afford car as large as
NOW WE COULD HAVE DONE as we die
with EMF "30' five years ago, designed with
an eye single to mechanical excellence and with
out regard to appearance. But that day has
contrary notwithstanding, we believe the farmer