Omaha daily bee., 1911-02-19
MOTOR CAR NOT NOW A Fad
Expert Points Out the Strides Made
in the Industry.
MANY MACHINES NOW m USE
Estimate Sc Made thst there Are Nov,
Msre Than rour Wusar~s I1su-
sana RsnninE a. rhss
Coantry.


Instead % being termed rad. or own
yehlcis FOR pleasure use only. tha motor car
~ now tho tool % civilization ana IL per-
forTniuE more thoroughly and uaaro Loyalty
than any other Invention % which we have
record win due consideration % is COM
rsrat've youfh-for automobiles. no far as
practical purpospe are concerned. have been
81 use brit nitie more than eleven wears.
Prior 90 that tins they were experimental
and deemed to be TOYS for the rich. accord
uE 70 Alfred Reeves. general mans Eer OF
the Association o. Licensed Automobile
Manufacturers.
Oven At the FIRST automobile show held
ten years ago motor cars were looked upon
largely as curiOsitits. although every one
admitted their bright future. Each year has
seen progress OF an extraordinary sort. un-
til we have the perfect car Of today.
With almost 10000 machines IN use IN
this country and the number fast inoreas-
ing. tho statement that the automobile r.
now the tool Of civilization admits OF little
argument. The so-called pleasure car or
passenger carrying vehicle II to a large
degree an absolute necessity to great
number Of our American people not one
of whom would think OF giving up his
car any more than he would consider dis
penslng with his telephone after It's adj
vantsges we're appreciated In addition
there are thousands OF new owners entering
the field every month. all Of whom are re-
ceiving proof Of an indisputable nature in
favor OF the motor cars advantages.
Zee f. New General.
The use OF cars IL now 90 general and
the eonveniences and time saving qualities
so apparent In our every day life that ma
chimes are not alone taking the place OF
the horse. but are opening up new fields
in our lives that would be undreamed OF
under ordinary conditions. As a health
giver and az an educational factor. the
motor Il fer more important than 10 a
mere vehicle for pleasure driving Every
family can find almost continuous use for
the modern motor vehicle. A prominent
manufacturer points out that the head Of
the house can use II going to and from his
business, for making business calls, enter
tanning customers and business associates
and for touring This use OF the car gives
him q greater knowledge OF the country.
while the mental and physical exercise OF
driving makes for better digestion and bet
ter health. The ownership of a car GER
tainly adds prestige.
Benefits 10 Ne Derived.
A mans wife and daughters may use
the car for social calls. entertaining. and
for open air driving.
On behalf OF the sons Il must be admitted
that caring for and understanding a great
piece Of machinery like the motor car has
an educational value. while the mental
and physical faculties IN man are de-
veioped by driving The fresh air recreation
cannot but improve his health and using
the car gives the son more time with the
other members Of the family and therefore
brings him under the best influence.
As a willing slave for all work. the motor
vehicle Is now entering that broad CONNER
cial field involving the transportation OF
freight and the quicker and more econoTni-
cal distribution OF merchandise, which fore
tells the emancipation OF the horse. and
tends to bring close at hand the time when
that noble animal viii become the pet OF
mankind instead Of the slave Of a cruel
business life. II would be absurd TO say
that the horse will be reieRated quickly, for
with 100000 horses in the country and
some 100000 horse-drawn vehicles. the dis
placement proposition Will be OF a steady
but not abnormal growth. Nevertheless
the ultimate outcome must see traffic. es-
pecialiy in our large cities where IL Is Of a
congested nature. given over entirely to
power-driven machines.
Although the growth OF the automobile
industry has been OF magical character. the
zenith has been reached without any great
reaction; mainly because the trade has been
in strong business hands. with mechanical
men OF the highest ability developing ma
chimes along practical and sane lines. In
this connection the mechanical branch OF
the Association OF Licensed Automobile
Manufacturers. comprising the engineers Of
the various factories, has been instrumental
in standardlsinS many parts and IN per-
fecting proper materials for the various
strains In automobiles.
The trade now is like that Of any other