Charlevoix county herald., 1911-02-11

trcrt men ind women as 10 the means by
| whSch they recovered health as of tre-
mendous value TO those in search of it.
OVr business has been conducted from the
very first day upon lines of strict integ-
rrv and we never vet have published a
| false testimonial of human experience.
Many Of these letters covered numerous
| sheets; -srme, if printed, woHid epxead
| ever halt q page of newspaper. y we
I would attempt TO print one such lettsr in
every ono of the thousands of papen and
magazines we use. the cost for prtxting
that one letter would run incD many thou
sGnds Of dollars.
We boil down these letters exactly as
a newspaper writer boils his news.-stick
ing sacFedly to the important facts and
clmin5t rag details about The family and
other 'uRimportant matters. This work
Of hoiiing down. or editing as done
our responsibility, bat NOTICE the art
of the ''Nvister' in the way lie presents
TO his readers this matter of testimonials.
Distortion No. q. This is-a bad one
1t reads as follows; The only famous
physician whose narre was signed to
testimonial was produced in Court bv
Golfers and turned ON 10 he a poor old
brokendown homeopath. who IS now work
ing in a printing establishment T. He re-
ceived tco dollars (sNeo) fOr writing his
testimonial
We will wager ten thousand dollars
rsl0.00000) with any l1westigsS or that we
have. subject to inspection of any fair
committee. upwards Ui three hundred
(300l communications from physicians,
many OF them expressing the 'd,ighest com
mendatioU of our pros3ucts. hat these will
b not now or ever be turned over to the
publisher for his use.
Notice r,he statemsat in tShis charge:
'T'The ONLY famous physician whose name
was signed to Postum testimonial etc"
The truth is, this H,r Underwood was
o~ne of great many plrysiciaHs who have
mot only written comendatory words
rabOut the value of OUT foohs. but every
now and then some plhvscfar writes an
article on coffee or on fooh. and sends il
10 us with a suggestion Of compensation
for his time and medical knowledge
Previous to the time when we employed
physicians in our own business, we oc-
.cssionallv employed doctor to write
Az article on coffee. always insisting that
the article bt an honest expression of his
opinion and research.
Tile weekly" hunted Ep thN physician.
and because he seemed TO I've moor, and
as It says. "brokendoVn" had him
brought to COurt to be exposeti before a
jurv-us the "otiv physician that had ever
endorsed Grape Nuts" but muth to the
chagfIn of the rWeeklv," when our attor-
neys asked him if the article ne wrote
about coffee was true he replied, eyes"
Statement Nc. reads: "Ti.e health
officers of Mich. Maine, Penn, New
Pamp., and Other states in their official
palletins have for wears been denouncing
rs preposterous ar6 fraudulent the claims
made by the Possum Cereal Company"
We do not recall any criticism except
frora Mich, Penn, Maine and s. @akota.
TIE average reader might think that |
the opinions expressed by the State Off
cials are always correct, but that con- |
rlusiOu is not borne Out Ivy facts.
As an illustration: About thirteen ~ears
,go the Dairy and Food Commission of
Michigan for some personal leason priuted |
severe criticism on us for making Pos
um Of Barley (according to- his ofieial
'hemistl at market price and selling tSo
high He was shown there was never a
rain Of barley used in PoStumA His re-
'ort was false and misleading. The gov
rnor dismissed him.
We believe thst most Of the state