Omaha daily bee., 1911-10-15
TIMELY REAL ESTATE GOSSIP
Dealers Think Greater Omaha Would
Boost Realty Interests.
ESPECIALLY IN SOUTH OF CITY


ESPECIALLY IN SOUTH OF CITY
Mig Demand for Maps of Omaha
Residence SectiOn-ReRlty Ex-
change VIII Attend the
Land show.
Consolidation of Omaha and South
Omaha into a Greater Omaha will be
beneficial to real estate interests in both
cities and especially to those in the
southern confines Of Omaha and the
northern confines Of South Omaha, say
members of the Omaha Real Estate ex-
change. which, on the invitation Of a
large body OF South Omaha taxpayers,
, started the recent circulation Of petitions
to the county commissioners for a special
election to vote on the question Of con-
solidation
Tukey & Son are printing on the backs
Of their letterheads a map of the resi-
dence portion of Omaha lying between
Hanscom park and Cunning street and
between .Thrty-first and Forty-third
streets. They have another batch Of.
letterheads showing the map of the
persons never saw the lots they bought
and didn't even have a map to go by,
but things are different now and Harry
>Tukey says there is a big demand for
maps, especially of the residence section
OF the city.
One local real estate firm advertised
in The Bee recently homes for sale at
$4,000 to s125.oOO.
large manufacturing concern OF
Omaha has Just learned that building
1t has erected runs four inches onto the
next lot and its officers are now nego-
tiatng with the owner for the purchase
Of that four inches or the whole lot If
necessary.
West Farnam residents have not yet
been able to discover definite plans for
the rumored erection OF an automobile
garage in their midst, but many feel
sure such plans exist. There has al
ways been an opposition to the erection
Of business houses In the district.
The Real Estate exchange is planning
a creditable program for exchange night
Of the Land show management for. the
exchange TO attend in a body and pre-
sent a program was cordially accepted by
/the exchange at it's meeting last week
and Chairman d. v. Sholes announced
that committee of three would be ap-
pointed to confer with the show manage
nent and arrange a program.
tor the Great Western, from which a
local paper constructed story of pro-
posed new freight houses for the Cheat
Western, John l.. McCsgue who handled
the deal says the lot is but one of a
number which the Great Western has
bought in the last two or three years.
. TO give its terminals a regular, in place
ef zigzag boundary line Mr. McCague
Ways he has heard of no plans OF the
Great Western for building. but II there
are such, there is plenty of ground for
new freight house without the recent
purchases.
Human nature must he taken into
account when any kind of advertising
Is contemplated in the real estate busi.
ness as we'll as any other kind or class
~~~-@NN'~a H
the National Real Estate Journal The
closer one can keep to the harmonizlng
Of his argument with the several traits
Of human nature the greater will his
returns become. Human interest ALWAYS
furnishes sufficient material to work on.
and the preparation OF attractive copy
twhen it, Is injected into advertising) the
less the public is apt to grow weary of
the commercial monotony common in
the harping OF stereotype phrases such
as Great Bargains" Extraordinary
Opportunity" and many other equally
meaningless expressions: because they
are used by every one and seldom state
the facts
. successful advertising should tell the
truth, judicious advertising must tell
the truth. or II isn't judicious, nor profit.
able. The sooner advertisers get this
fact well established IN their minds the
better. The ''bunek' has been proved by
experience 10 be a losing game. and
that IL is not altogether wise TO labor
under the impression that p. T. Barnum
Judged people correctly in this day OF
education. when he said. the people pre-,
Ter TO be humbugged." and IL the old
man knew what pile Of devIlment he
started by making that remark when
Ns did, don't believe he would have
Eid II.
Creative advertising Tor the real estate
sslsiness is the kind that would change
public opinion, and make home renting
unpopular in a locality (ony as a make.
shift. and II can be used with good
effects by showing how much more thrifty
the property owners are than those who
pay high rents and live beyond their
means
n AUnWhaw NN.aNa.