Evening journal., 1911-09-16
RECIPROCITY
IN WILMINGTON

If YOU wero drOwnng-had gone down for the last
tmeand brave rescuer should along and save you
would YOU ever after grateful ungrateul to your life
saver? In the first place. wouldn't offer him every aid TO
make the successful?
IT, after his having saved your life it should anspire
that YOUR life saver had something sell at 80 per cent less
cost to you you already paying aside from the oo
and cents you would be saving would you not iee III
duty and grateuness bound patronze and glad OF the p
pornity to psonze the life long you had use for
his wares?
The Public Utilities Light Heat and Power Co. havs
figured very closely Electric Light proposition Tor VIII
mngton and They have arrived at business con-
cson which that they the support OF the majority
of consumers electricity in the city OF Wilmington thar
they can better service than they are now receiving at
80 per cent reduction in price, This economy VIII be ataneo
by their Of the modern plant known to the woo
today In the past wonderful has been achieved
in the line electrical machinery Machinery has been so per-
ected that company operating the last thing said IN this
line enabled produce service so much lower IN cost OF
production they afford to give this benefit to the
public.
By comparison machinery which has been in use during
the last will be obsolete Now then, does the city OF
Wilmington wish TO her emancipation from the old OBJ
machinery with its attendant high prices does she want
10 continue to dance TO Of this obsolete highP
fiddler?
TO pursue in order to effect emancipation from the Electric
Light Octopus them by the throat LIST Course-Let
wealthy citizens cooperate form company get franchise ana
serve the public; or I'd CourseBack stick TO with ooth
moral support and patronage this company who are willing
TO risk the investment and stand the chances of rate war;
provided they have this support the public But only this
cooperation of the public will the plant be built
We must be certain that the will take
service exclusively when ready them otherwise
il would be too much risk OF capital We must be
sued that when shake the tree that we share
with the public the fruit that drops In other words we do
with all fruit II you money expect you to stick
to us That certainly is asking too much.
1t up to you Mr. Consumer say whether you want
uptodae modern plant that will add one more to the IN
dustries Wilmington give employment to labor and through
cheap lighting make its general and your city
more attractive
1t up to you Mr. Consumer instruct your servants,
the city officials grant proper franchise whereby
may be able you economically and efficiently Adverse
money will bring bear their influence with your
servants the city officials defeat your interests that you
may compelled continue bear the yoke of high prices
ad nhnum Now is the time for to strike while the iron
while you have company ready with all the capital
necessary give you what rights and place
equal footing, better than other cities Mr. Con-
sumer all do is help you to help yourselves
The agreement we want you to sign will simply give the
company something tangible which to commence business
When competition enters the field it may bring
forth from the opposition promises give the
that propose give These promises may be taken 100
per cent by great many who would fail appreciate that this
ompany was that brought such promises.
such event will be occupying the unenviabe position
shaking but getting of the fruit We would
in position of having fine modern plant hands with
insufficient public patronage pay expenses If the opposition
succeed promises in securing the largest part
patronage drive from field they would
be the the former figures again. with
result that the would become poorer but wiser
divdua
This company easily conceive of reports being spread
against it. 1t may be reported that will build That
We have not sufficient capital
If this company builds it will be for
only, and that will be failure the public support in
advance and franchise.
Public Utilities Li0ht Beat and Power Go.