Evening journal., 1911-05-19

ATLANTA, Ca, May 19.-At an ex-
pense of thousands of dollars Asa G.
Gambler. Jr., is establishing at Briar-
cliff Farm. adjoining Druid Hills, on
the wallac Mill road. the largest
chicken farm in the United States.
When his plans are completed 10000
chickens will be busy supplying this
section with eggs.
It is Mr. Gamblers purpose to rev
olutionize the egg business in Atlanta
by establishing year-round price
and forcing other dealers not only to
guarantee their eggs. but stamp the
date on which II is laid on every egg
that goes. directly from farm to con-
sumef.
Mr.. Gambler is going in for fancy
breeds Of chickens Believing that
chicken-raising on business princi-
pies and on a large scale is a good
business venture. Mr.. Gambler is
putting money into the enterprise
with the idea Of making IL pay. and
from all appearances that is what he
is going to do.
His Working Plan.
Here is his working plan for the
selling part of the poultry business.
He believes and contracts. which he
has already listed, show that he is
right in his belief that clubs, cafes,
hotels, boarding-houses and the aver
age housewife want to be certain
that they are going 70 get really fresh
eggs, and that when they know what
they are going to get they are willing
TO enter into contracts TO buy eggs
from the farm that guarantees their
freshness. Therefore, Mr.. Gambler is
eoing to make just as many contracts
as he is certain that he can I'LL. For
instance. when his farm Is running
full blast he viii refuse 70 contract
for more than 5000 eEEs a day. al
though there will be many days when
he win get as many as $4,000 eggs.
The eggs left over after the con-
tracts have been filled will not cause
worry. for he can sell them TO a
wholesaler or to city srocerymen-
that is. If he does not want TO use
them for Matching. and be is con-
stantly increasing the number OF
chickens.
However, when Mr.. Gambler sells
eggs other than except by contract he
Is not going to put his stamp or the
date upon them, for he cannot tell
how long the middleman will hold
them before they get TO the consumer
Can Establish Price.
Mr. Gambler believes that by start
ing q farm on the mammoth scale h
can establish a year round price fo
eggs In Atlanta. thus changing th
principle on which that trade has beei
based for many years
The price proposed by Mr.. Candle
is 35 cents dozen, and at that pric
he already has customers who hav
contracted for about 200 dozen egg
a day Last year about Christina
time, when thousands OF Albanian
were paying so cents a dozen for col
storage eggs Mr.. Gamblers customer
were getting eggs laid the day befor,
stamped with that date and guarar
teed to be OF that date for IS cent
OF Is cents less than the average pei
son was glad to pay for cold storae
eggs. some Of which were probab'
UNIT for use.
Another argument which Mr. .Candl
advances In favor Of the one pri
theory Is that while the price Of eg
may go down in the summer TO. sa
- Ntutb a uVheui the CudHNth are "a
the consumer, buying from the tho
sands of dealers who do not gl1arant
their eggs, will find that three Of q
eggs out OF his dozen are not goo
The eggs are not guaranteed so 4
not only loses cents on bad egg
but to complete his dozen be will b
forced to buy three more eggs at
cost Of s cents. and for his dozen b
really paid SO cents. According to MI
Gamblers plan a man buys 10 egg
for 35 cents whether the market pric
is "a or 54 cents. Averaging the tw
II is evident that the consuuner doe