The Birmingham age-herald., 1911-11-05
PLANNING ID BUILD NEW BREWERY HERE Imperial City, Is to Be Its
 Name J. F. DONAHOO TALKS Says S1OO,000 of the Half Million Capital Will Be Supplied From
 Outside Sources-To Ha'
 100000 Barrels Capaci,
J. F. DONAHOO TALKS

That a brewery and ice plant, capital ized at half a million dollars, will be among Brminghams new industries m the near future was stated yesterday by J. F. Donahoo. The plan of organization has been under consideration for several weeks but it was only yesterday that de- velopinents had reached the stage where anything definite could be given out re- garding the project
 Of the $5O0,000 capital which it is pro- posed to put into the enterprise, sl0o,ooO will come from outside of the city, while the remainder will be subscribed by citi- zens of Birmingham. The name which has been decided upon for the plant will be "The Imperial City Birmingham Brew ing Company"
 officers, location of plant, and the time operations will be begun, are not yet ready to be given out, but it Is an established fact that the preliminary steps have been taken in the formation of the new con cern, and that arrangements will be pushed to a rapid conclusion in getting the plant under way.
 Mir Donahoo, who is the head of the l. F. Donahoo company, when seen yes- terday at his office in the Woodward building, and asked about the rumor con- corning the brewery, said:
 'The outlook is favorable for Birning- ham to have a brewery which will be the pride of the south. with all of the latest modern improvements of the modern times, with a capacity of 100000 barrels of beer annually, 40,000 of which will bs handled by the bottling department, and also an ice plant in combination with the brewery with capacity of 25o tons. with 200 tens of ice daily for delivery to con surners of this city.
 "The name of the plant will be the In1- perial City Birmingham Brewing Com rany, incorporated capital stock, $500. 900. with shares s10O each.
 T have outside capital to the extent of $100o00 that is willing to go into this en- terprise, with the proper support from the people at home, hence l feel satisfied that this enterprise will certainly go through with ease, as there is every req son why it should be encouraged.
 "Tne annual report of the increase over previous sales of beer by the United States internal revenue department al Washington for the year 1910 to 1911 was S,101, ,G33 barrels, which is the best evi- dence that this is the American drink for the American people. Another evidence to show the advantage which will result to Birmingham from the establishment of the brewery and from business stand point, is that modern brewery is val uable enterprise and industry for this city, and figures show up to date that the outcome for the year will be 1,500, GOO worth of beer consumed in tho city of Br- mingham, Every dollar of this amount is taken away from this city to the brew cries of Cincinnati, St. Louis, Milwaukee and Chattanooga, and not one dollar of this amount is left at home"
 Asked whether the Birmingham brew cry would seek an outside market for any part of it's products, MT. Donahoo said:
 Certainly, we shall seek an outside market for part of our output We Shall he only too glad to go into the open mar ket, feeling that the excellent article we shall make will command the highest con- sideration and approval from connois- seurs of the beverage