The Paonia newspaper., 1911-01-20

tlAt our contention - right tnut con-
centrated food like Grape-Nuts. which
is partly digested and ready for easy
assimilation by the body presents more
nourishment that the system VIII abb
Eorh than many other forms OF food
and we Will further say that in cases
OF digestive troubles where meat. white
bread and oats cannot be digested, that
Grape Nuts and milk contain more
nourlshment that the system Will alb
sorb than many pounds OF these other
foods.
Distortion No. charges that our tes-
tinonials were practically all paid for
and rewritten tn Battle Creek
These testimonials were demanded by
the opposing lawyers. Naturally this
demand was refused. for they are held
in vaults and kept safe to prove the
truth. and are not 10 be delivered up
on demand OF enemies.
Testimony at the trial brought out
the fact that we never printed single
genuine letter back OF. Many Of these
letters came spontaneously. record
was kept of twelve hundred and four
from people who wrote that they had
either entirely recovered their health
gestions on food and beverages.
on three or four occasions In the
pas, ten or or twelve twelve @ ysars We We printed ed
users OF Postum and Grape-Suts.-two
hundred 100 prizes. one hundred 81 90.
twenty of IS 90. and five of 1900 each
-AtatlnK that each must be an honest
letter With nane and address We
agreed not 20 publlEh NAMES. but to
furnish them 20 enduirers by letter.
These letter writers very generally an
swercd those who wrote to them. and
verified the truth OF the statements.
Under this agreement not 20 publish
from doctors. We kept our word and
neither printed their names or surren-
dered the letters.
-pasm.'' The weekly says Post got
those testimonials by advertising for
them. In New York he used for that
purpose the New York Magazine of -
whose editor is now In the Federal
Penltentlary for fraudulent use OF the
ps,is 70. s.amp,s Pos, ann1pnsed az, IN
lows our prize compeuton).
We used nearly all OF the papers and
magazlnes in New York and the rest OF
Amerlca- but The sensationai writer
gives the impression TO his readers that
the only magazine we used was one
whose editor is now in the Federal
know nothing OF the truth Of now. and
never did. Space was bought in the
magazine spoken OF on a business ba-
good class OF readers. The Incident
seems TO have furnished an opportun-
ity for n designing writer to deceive
his readers
We look upon honest human testi-
mony from men and women as to the
means by which they recovered health
rs OF tremendous value to those in
search OF II. our business has been
conducted from the very first day up
on lines OF strict integrity and we new
sr yet have published false testi-
moninl of human experience. Many of
these letters covered numerous sheets: (:
some. ~ printed. would spread over
half n page OF newspaper II we would
attempt to print one such letter in ev-
cry one OF the thousands of papers and
magazines we use. the cost for print
ing that one lettcr would run into
many thousands OF dollars.
We boil down these letters exactly as
n newspaper writer boils his news
sticking sacredly to the important
facts and eliminating details about the
family and other unimportant matters.
This work OF boiling down. or editing.
is done honestly. and with a fun knowl-
edge OF our responsibility, but notice
the art OF the "twister" In the way he
presents to his readers this matter of
testimonials.
Distortion No. 4. This is bad one.
IL reads as follows: THE only fam
Gus physician whose name was signed
TO n testimonial was produced in Court
by Golfers and turned out to be poor
old hrokendown homcopath. who is
now working in printing establish
ment He received ten dollars $4,000
for writing his testimonial"