The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-02-06
TALKS OF IMPRESSIONS
DURING TRIP TO EAST
Urges That the State Launch
Advertising Campaign on
Business Opportunities.

means of turning the tide of desirable
settlers toward our great country.
Every western railroad is awake to the
advantages of the west in bringing
tens of thousands Of people from the
east this way and it is up to Utah and
surrounding states to advertise our
wonderful natural resources and advan-
tages to the world,'' said JOY II. John.
son, president of the Commercial club,
on his return from trip Of several
weeks in the east where he found oc-
casion to feel out the sentiment toward
the west during the preliminary cam
paign between the contesting cities for
the fair.
While in the east Mr. johnson came
into close touch with the traffic man.
ayers of railroads and the great IN
dustrial movement in the east with the
western farming lands as the objective
point. AS result of these relations,
he learned first hand the real feeling
toward the intermountain country. Con
tinuing on the subject of the eXposi-
tion and other matters vital to Utah,
Mr., Johnson said:
Undoubtedly thousands of eastern
people will come to Utah before the
date of the fair and it will be the
policy Of the Commercial club, / am
sure, to begin at once tremendous
campaign Of advertising that the foun-
dation may be laid for the great task
of getting our share of direct results
of the great throngs of transient trav-
elcrs that will pass through our state
during 1915.
Utah Well Advertised.
FJ think from what | could see in
the short distance east my trip took
me that Utah is the best advertised of
western states but il seems to me that
we should keep in the limelight by
launching big campaign in the way Of
advertising the many good business
opportunities we have here in Utah.
g spent one day at the Omaha land
show in which all the western states,
north Of ihe Santa Fe railroad, were
represented. In many ways the show
was n big one. In attendance IL was
even larger than the management eX-
pected | think. Conspicuous among
the visitors TO the show were the best
class of farmers from northern Mis-
souri, and Iowa This contingent of
real sinews Of a community. The mon
have lived number of years in that
section of the country where they have
brought their land up TO the highest
point of production aud incidentally TO
a point where it sells at n high figure.
They are becoming largely interested
III the dry farming districts Of this
country and as fast as they can are
selling their eastern farms and invest
ing in cheaper land.
Needs Little Coaching.
'This class of farmer needs little
coaching in dry farming Practically
speaking they have been dry farmers
for years They understand the tilling
where rain is the source of moisture.
AS TO irrigated lands they of course
are more or less ignorant. / think it
therefore behooves us to get after this
class Of settlers. They soon will make
garden spots of our arid farming lands.
utah was well represented at the
show by several hustling young men
who worked overtime to secure atten-
tion to the Utah exhibits. AS Il result,
on my return that within the next
thirty days from 100 to $50 substan-
tial farmers from that country will
be in Utah to look over our farm lands.
4 party of twenty-five was scheduled
TO leave Omaha Monday In charge Of
one of the agents representing devel-
opment companies of the state, Part
OF UDe LlUlc j was dU Inc snow L spent
of course in the Utah booth and it was
a surprise to me to see the great num-
ber of people who were interested in
examining our display Of small grain
and the perslstency with which they
demanded specific information on the
lands open for settlement in the arid
districts of the state.
Railroads Interested.
81 found that the railroads entering
the middle west are interested deeply
in our resources There is no doubt
of this. These roads seem willing to go
TO the limit TO assist in the efforts to
increase the population of Utah Time
and money are being spent almost Law
ishly | might say In advertising the
state through the many folders and
pamphlets issued by the passenger de
partments' publicity bureaus. Special
features in the way Of advertising have
become part Of this advertising cam
paign. / noted that the publicity de.
partments of the passenger traffic de-
partments Of the Gould and Hartman
lines are bnsily engaged in collecting
definite data on the agricultural pos
sibillties of Utah and they too are
making strong play for farmers to
settle IN Utah.
Concessions Needed.
years to get certain concessions from
the railroads in the way Of stopovers
and better rates realizing the value
of the tourist element of the country if
properly handled. PROFESSIONALLY Salt
Lake is losing not only money from
bona fide tourists but we are losing in
the way of being able to induce people
10 stay here permanently by being un-
able TO keep them here long enough
TO give them a chance to see our bust
ness opportunities.
'I believe when the seventy or more
general passenger agents of the Trans.
continental Passenger association meet
here in June that they will be able
TO study conditions and in turn come
to see the necessity Of extending some
Of the privileges we feel entitled to
as the roads now entering Salt Lake
already sec and are willing to con
cede. I believe there l. no doubt that
our railroads sec and know this neces-
| sity and by having the eastern railroad
men representing their eastern connec,