The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-11-07
MUST WAKE UP.
DIR. LoveIand Tells What the
Churches Need.
Advocates Display Advertise
ments in the Newspapers.
NOTCHEAPEN RELIGION
Says That Empty Pews Have
That Effect.
ST. Louis Man Praises state
Journal Enterprise.
NOTCHEAPEN RELIGION

t Sioil u .o-,sino meeting OF the ID
nal. Advertising club this noon -.
s.Modern Advertising IN FSeiol 'i0--
a Modern Church no ~,oaern
methods of advertising help d Ir,,o,,1
Cburch2' I'll say that l 90 not NiiO'"
it has not been tried .. Io,,rna I
.'when 1 pick up, a stal4 hat the
t-',-el,eS have from one to one anu q
Quarter inches devoted 10 them 9, -
that not Daid fOr-I wonder II - -
credit t. the church OF lodaS. -
$3.50 80 failed 10 keep pace WITH
,,o5ern methods Of doing thilSs ~ g
-,o(lern 4yav. Members wonder WHY
Deon1e Dass bv our doors
- Eeiiave that the church Oh TO -
is Incoming more than the pulpi. e,S
~ x-of, men like COnelanu NittdS-leeL'
- ,er,.ar7ber the day when the ser
mons we're two and three hours ct toi's,-
n can't remember thai put III -
landD Today the churcd Ie1IS7el-l -
ciaI and modern work as does the GU
= believe the church is becoming
eI.oiaI force and should advertise gnu
fonch elbows with the business IL
te ..I liz. 10 r.. known in the city as
,-o+ar a citizen. and afan- nav
q sV-npathy with those who say 1t
,-',,,1d not he dignified for US to adVeI-
tise- ,....,,
EMMY Pews Cheaper Religion
..-rbev saw il would .heapen rehgion
- l4ier,Is,- in he papers what We IN
+a1d 70 DO but l tell YOU empty peNS
ef,eanen religion Personally, refuse
to breach to a wood yard Ihefe are
enough empty pews IN Topeka 10 sa'
the whole city ~. oo,,,-
.,,ercial products needs to be ser pc
fora the people believe that the Oh
fetal boards should let be known IL
they are not satisfied with empty pes,
IF l had my way about IT, 10y
n half mage of space il the papers ettch
weekend pay for it at that
7 take off ny hat to a man IKE IT
Gordon Who is not afraid TO Try sumo
thing new and of being called a pop
Sr,1r or a sensationalist. I am trying
T. get some of my back mum Ders, HAS
Cnr5eIand. Troutmsn, Bonebrake ana
Others Qaughter) to wake up
what We need is the social dpplled-
ton of the teachings of Jesus CHRIST
TO the sores of society Personally III
not opposed to billboard advertising II
the boards are kept clean, AhytIlilS
that will advertise the Fundamental
truths Is good, so I ask you to Keep
rs out OF the fire Don t let them DutlI
Or Gordon because he has moving
ri ,ture machine in his church.
L believe that the Topeka Ad cruz
is one of the very i've Iorc9s III -
relxs.' said DR.. Loveland in his intro
ducterv remarks. There may be some
7,arts of the organization that are IN 4
state of imposition, but l beheVe the
cI,1, is .ne of the live wires in the CITY
and that the citizens owe a good deai
to such d club.
Praises state Journals Enterprise.
w. H. Heine, assistant manager OF
the Worlds Color Printing company, /
Of St Louis, impressed on the club the /
credit due the State Journal in being i
the first publication in the world TO !
adopt the daily color page Not IN /
many months has a man addressed the I
Ad club who has been in closer touch /
with the metropolitan press than is
Heine; and it is his close relationship /
with the affairs that make up the sue /
cess of the big publications that led |
to his straightforward statement that /
the state Journal has established a +
precedent in modern journalism that
would make the big papers sit up and I
observe
As circulation puller. Heine was
confident that the daily comic section /
was the greatest scheme ever attempt |
ed by any publisher. He foresaw great |
plimented Topeka on owning the first |
paper to fearlessly attempt the revolu- I
ton of daily journalism.
L have watched with much interest
the great stride made by the Topeka /
state Journal. said the St Louis man.
land I foresee only the greatest re-
turns for the fearless effort. While a i
few other papers have attempted the I
daily comic section. yet they have /
never gone beyond the ordinary black
and white ink method.
Already the large publishers in the |
East are taking note of the State
Journals new and cOmmendable ven
ture. I have seen a score of kilograms /
from some of the largest publishers in
the country, in which they commended /
~
predicted for the paper great returns
in circulation and advertising
TO me the effort of the State Jour
nal IS the greatest and most effective
effort of any publication since the DAYS
when the comics We're first started /
Not only will I watch the future de-
velopments of the State Journals new
step. but l know that from all over the /
country, newspaper and magazine pub
fishers. both great and small, will |
keep weather eye on the new en-
deavor. The greatest result from, +he
new campaign will come to the circu-
lation department. and I look for this
feature to establish a record as a cir
culation builder"
Heine seemed unable to say too
mueh for the new plan. His work
with the World Color COMPANY hos
placed him in intimate touch With
every paper of consequence in the
country; and he has become enthl1si-
astic in his praise of the State Jour-
nails plan
Inc sum jim color pages, appearing
In the State Journal. are made bv +be
company which Mr.. Heine represents
In this afternoons edition. this nener
installed a second lot of the World
Color eompany's plates. They are the
Anna Belle and Mr.. Boss plates MI
hshed this afternoon on the last paga
of the State Journal P''s
Following his speech before +ba Al
club, Mr. Heine said that already The
interest created by the State Journars
colored comic section had aroused 800,
wide interest among neWsnaner 49,
srs. that negotiations were under wav