davidaulloa/AmericanStories huggingface dataset:
The Cairo bulletin., 1911-09-15
WHY NEWSPAPER
ADVERTISING PAYS
BY c. o. Smith.

The newspaper Is an effective me-
dunn because the people want the
newspapers. II one wants something
and is willing to pay 10 get 1t, he Is
going to take a greater interest in 1t,
having obtained It, and it will have a
greater influence upon him than IL he
merely runs into 1t or it is forced
upon him.
There has never been a time when
the people were keener to know what
Is the news OF the world They want
to know what their country and prov
ince and city are doing, and more
than all else, they are curious about
what Is happening to their neighbor,
Man Is creature OF locality, and he
Is anxious to be informed upon all
the happenings In the district that
comes within his vision II that is
true OF man, 1t IL true to much
greater extent OF woman.
A woman's world Is smaller than
mans She does not have the oppor-
tunitles to go about the city meeting
other people and of being told Of what
is doing, so that the newspaper, with
It's news Of the city and Of her fellow
woman, and more than all else, with
the news of the stores Is Intensely in.
teresting to her.
1t Is this curiosity, this living In.
terest In what is going on all about us,
that produces circulation In the first
place. and circulation Is the real basis
of the newspapers value to an adver-
tiser
The newspaper reaches the people
In the right place, at the right time,
and when they are III proper recep-
tive mood The right place Is the
home; the right time lis the evening
That is what makes the evening paper
greater result bringer than a morn
Ing paper The evening paper is the
logical producer of good returns.
The morning paper Is read by the
man of the house L. fore he goes down
to business. or on his way down in
thrown aside. His wife, left at home,
has her household duties to attend
to, and has no time to more than
slightly skim through the paper. But
In the evening both man and wife are
free from these cares. and take pleas.
ure In sitting down and going care
fully through their home paper. It is
at this time that the mind is most
susceptible to the suggestions that
are made In the advertising columns
OF the paper.
Advertising is not unique or mys-
FERROUS thing which only q favored
few can control or benefit by. 1t is a
common sense adjunct of present day
business. made powerful by the great
er spread of newspapers, and by put
ting into It the same thought and
careful attention that other depart
ments of business require and got as
matter of course.
The Cairo bulletin., 1911-09-15
THREE GREAT AD ESSENTIALS
Truth, Reverence and Beauty Are
Necessary to Succeed, Says Kan.
sss City Divine.

Truth, reverence and beauty. are
the three essentials OF advertising, /"
said the Rev Naphtali Lussocock, pas
tor OF the Hyde Park Methodist
church, in talk before the Kansas
City AID Club.
Advertising that is not truthful is
like structure built upon weak
foundation, sooner or later 1t must
crumble. An untruth always comes
home to man. There are many ways
Of telling the truth, and the best one
In advertising is to say 1t In the most
attractive manner. There Is a great
difference, however, between speaking
the truth and changing the environ
menti Of a fact until 1t changes It's
color. Coloring the truth Is not speak
ing truths.
II believe the world of advertising
is growing more reverent every year
Reverence Is a quality which must be
observed How disgusting 1t is to see
the American flag used to advertise
beer. What hollow mockery It Is to
exploit the charms Of female person
for advertising"
The Cairo bulletin., 1911-09-15
y STOCKS, BONDS. CEREALS =
SLUMP AND RECOVERY
Day Both Exciting and Disquietin,
to Wall Street-Early Selling
Floods Market.

New York, Sept 13.--In the
ing and disquieting to Wall street
traders, stocks slumped severely only
to recover later on.
The selling carly in the session
was in such volume as to flood the
market New Haven fell below tic
low point of the panic of 1907 and
sold at 1876 "a, its lowest figure since
the stock was placed on a settled
dividend paying basis following its
organization in 1872.
The upward movement which set
in early in the afternoon, was as ir-
resistible as the morning decline
There was urgent and heavy cover
ing Of short contracts.
At the same time evidences were
seen OF buying for the large ac-
counts. Union Pacific touched 100,
Steel reached g. Reading, Lehieh
Valley, Erie first preferred, Great
Northern preferred. Canadian Pa
cific, Missouri Pacific, Southern Pa
cific and Consolidated Gas rose to a
,oint or more above yesterdays final
prices.
Bonds were irregular, total sales,
par value, s2,5S5,00O Governments
we're unchanged,
The Cairo bulletin., 1911-09-15
CYNIC REACHES THE ALTAR
There tho Bride Consents to Take
Him, Just as He Was Afraid
She Would.

Price Ia really quite an ordinary,
primitive sort of person at heart. but
he has a reputation among us for I'M
conventional ideas and decadsnt
point OF view. He referred to his en-
gagement as this regrettable entan-
clement" and. when he asked me TO
be his best man he took care to write
that "a lady having proposed mar.
riage to him and having shown no
signs OF relenting. he supposed 1t was
up to him to go through the solemn
farce OF giving his formal consent to
her autocratic designs" agreed
willingly, for we all felt that Price,
when he was married, would have to
give up saying that sort of thing. aud,
therefore, one of us ought to be near
by to take a note of his last utter
ance.
The great day came and the bride
in her white Je-ne-sais-quoi looked
charming, the bridegroom pale, but
The Cairo bulletin., 1911-09-15

MARKET BECOMES WEAK
Increase of Wheat Acreage in Conn.
try Seems Certainty--London
Supplies Demand Corn.

Chicago, Sept. a.. Announce
meni that an increase OF the winter
wheat cereal in the United States
becoming seasoned now is almost a
certainty. had considerable effect to-
lay in making the market weak.
Closing figures were Fl under last
light, corn was "a of and oats ~
down
Assertions of enlarged planting OF
winter wheat was credited to lead
ing authority and We're assumed to
represent the result of wide and
thorough inquiry.
Flour distributors were ont of the
market. Wet weather also favored
buyers, On the other hand there was
no evidence of short selling.
Chiefly for this negative reason
better support developed near the
close and made the final tone firm
but with no part of the days losses
overcome.
London supplied all demands for
corn and it was said that a noted
Spectator had disposed Of the last Of
his line of September.
In oats the future was selling on
the part OF the houses that had been
the largest buyers of late
The Cairo bulletin., 1911-09-15
The world owes you living,
and the best way to get II Ia TO
! advertise.
ooOoCcoOoOooOoooooo
OF Course.

"Wlll you allow me to ask you a
question:" interrupted a man in the
audience.
Certainly, SIR said the lecturer.
you have given us a lot of figures
about immigration. increase OF wealth,
the growth Of trusts, and all that"
said tho man. Lets sec what you
know about figures yourself How do
you find the greatest common di,
visor"
Slowly and deliberately the orator
took glass of water
Then he pointed his finger straight
Mt the questioner. Lightning flashed
from his eyes. and he replied. In a
voice that made the gas Jets CULVER:
Advertise for It, you ignoraimus!
The audience cheered and yelled
and stamped. and the wretched man
who had asked the question crawled
out OF the hall total wreck.
The Cairo bulletin., 1911-09-15
FOR AGED PEOPLE.
Old Folks Should Be Careful in Then
Selection of Repnlative Medicine.


We have a safe, dependable and
altogether ideal remedy that is par
tieularly adapted to the requirements
of aged people and persons Of weak
constitutions who suffer from con
stipation or other bowel disorders
We are so certain that it will relieve
these complaints and give absolute
satisfaction In every particular that
we offer il with our personal guaran-
tee that it shall cost the user nothing
ii It fails to substantiate our claims
This remedy is called Rexall Order.
lies.
Rexall Orderies have a soothing
healing, strengthening tonic and
regulatiye action upon the bowels
They remove all irritation, dryness
soreness and weakness. They restore
the bowels and associate organs ia
more vigorous and healthy activity
They are eaten like candy, may DC
taken at any time without incon-
yenience, do not cause any gripping
nausea. diarrhoea, excessive loose
ness, flatulence, OF other disagree
able effect Price, soc, Csc and loo
Sold only at our store--The Regall
Store. Paul c. Schulz g. Sons,
The Cairo bulletin., 1911-09-15
IT WAS DELIGHTFUL POISON"
Pretty Legend Of the Origin Of Wine
In Persia, Who're II First
Was Made.

The making Of wine is said to have
originated with the Persians, who dis
covered the process quite by accident,
One Of their earliest kings, Jensheed.
who, 1t is said, was only five or six
generations from Noah, was the dis
coverer, or rather woman Of his
household was.
"He was immoderately fond of
grapes" says the narrative, which 10
found In Sir John Malcolm's History
Of Persia" "and desired to preserve
some, which were placed In large
vessel and lodged In vault for future
use. When the vessel was opened
the grapes he'd fermented and their
Juice In this state was 30 acid that
the king believed It must be poison
Gus.
"He had some vessels filled with II
and Poison written upon each. These
were placed in his room. It happened
that one of his favorite ladies' was af-
feeted with nervous headache; the
pain distracted her so much that she
desired death. Observing vessel
with Poison written on 1t, she took
1t and swallowed its contents. The
wine. for such It had become, over
powered the lady. who fell down into
a sound sleep and awoke much re-
freshed
Delighted with this remedy, she re-
peated the doses so often that the
monarch's poison was all drunk. He
soon discovered this and forced the
lady to confess what she had done. A
quantity OF wine was made and Jen-
sheed and all his court drank OF the
new beverage, which from the circum-
stance that led TO its discovery is to
this day known in Persia by the name
Of Zeher.e-khoosh, or the delightful
poison"
The Cairo bulletin., 1911-09-15
ILLINOISCENlRAL
tseptember LIST, 1911
THE FAST MAIL ROUTE.
Trains Leave Cairo:

l:l0 q, n. Daily Chicago vestIbuls
limited. arriving Chicago l0:4o a. m.
2:ls s n. Daily ST. Louis Night
limited, arriving st. Louis 7:20 q. m
Sleeping cars open at 1899 p. m.
500 a. IN st. Louis Special.
500 a. m. Chicago Daily Express
1915 a. m. ST. Louis Fast Mail
ll:15 ? m. Chicago Midday SpeciA,
2:40 a. m Afternoon Express for
ST. Louis, odin. Ethnghsm, Nation
and Champaign,
AIS a. m Thebes Accommodation
a. M. Padueah and Louisville
Express.
6:15 p. m. Chicago aud EaAtarn
Express.
1910 p. m. Chicago Night Express
arriving at Chicago 7:15 a. m.
Local sleeper at station. Berths
can be occupied after 8 a. m
2:20 a M. Mempsis and Nash
vile.
$40 a. m. Coach section for Mem.
phis and New Orleans.
$40 a. rhe Seminole Limited for
Birmingham and Jacksonville, Fla,
AIS p. m. Fulton and Mayfeld 40
commodation.
1856 p. m Daily Memphis and New
Orleans.
l.56 .. m. Daily Nashville. Chats
Hooga and Atlanta.
$50 y. m. Paducah and Louisviils
Sleeper. Paducah to Louisville, opeu
at $3.50 p. m.
5:55 p. m. Memphis and New Or
leans Special
For through tickets, sleeping car
accommodations and further informa
ton apply at Illinois Central Passep
ger Station, Cairo, III.
J. H. JONES, Ticket Agt.
The Cairo bulletin., 1911-09-15
Butcher Bird and Martin,

An incident which my son witnessed
near Enfield may be worth recording:
He was walking along the highway
and noticed at some distance ahead
several birds on the road, which he
took 10 be sparrows. AS he drew
nearer he was able to distinguish a
couple of house martins By the side Of
a small puddle near the others.
Presently one of the supposed spar
rows in sidelong manner drew to-
ward the house martins, and when
near it suddenly darted and seized one
of them by the head and held 1t strug-
Cling until he got quite near He then
saw it was redbacked shrike, and to
his establishment it actually few away
with its victim over the hedge by the
roadside, showing strength one
would hardly have expected in SO
small bird From the Field.
The Cairo bulletin., 1911-09-15

prepared. and the parson much as
usual. With the help of little stage
management from e. discreet curate
we succeeded, at the appointed time,
In being at the chancel steps; the
brides father, the bride, Price and
myself, in the customary formation.
wilt thou have this woman to be
thy welded wife?" asked the parson
of Price, and thought for second
that he was going to seize his oppor-
tunity and make his great remark
then. But no; he merely, as he would
have himself described 1t, politely &C
quiesced.
wilt thou have this man TO be thy
welded husband" asked the parson
Of the bride. Il will" said she.
"Ah!" whispered Price in my ear.
Il was afraid she would" Punch.
The Cairo bulletin., 1911-09-15
Find ADVERTISING Paws

The Congregational church OF Ma
son city. Ia. has been using the news
papers of the city for the past two
months, with gratifying results.
A close record Of the money re.
ceived in offerings has been kept. and
at the close Of last month, after all
expenses had been paid, there was a
balance on the credit side OF the
ledger. Those In charge OF the adver-
Using plan to make 1t still more Of
fsctlye and profitable.
The Cairo bulletin., 1911-09-15
STEAM LAUNDRY
Our modern machiner,
means sanitary linen Il
you.
AMERICAN STEAM LAUNDRY
"oId Nlckn BUSY.

A reverend Scotchman was going t
hold forth to an open9air meeting H
Sat down on a bank IN which Their,
was an ants nest; the insects sooi
found their way into his ooh. no, W,
hever mention ems" and he said
Brethren, though hope | have tn,
word OF God In my mouth, think tn,
aeel has got into my breeks. Elk
change.
The Cairo bulletin., 1911-09-15
Oae PINT Ii Com non.

"Art and hNsiHess nave nothing In
common" said The ideaiist
"0h. | don't know about that" re-
piled Mr. CnnruS The value Of
painting. Ike ~, value Of check. de-
ponds q great dent on whose name In
at the bottom " III Washington Star
80
Know This Burglar?
Had every cent taken last night.
Woke M hearing some one In the room.
kcached under Tine pillow for my re-
volyer. but ,IGRf shoot"
"Why didn1 ymY'
I'D prolmb'. be Il wldower IL had"
New York Ieraal
The Cairo bulletin., 1911-09-15
A Great Advantage to Working Men

j. A. Maple, l25 >, 7th St.s Steuh'
enville, o., says: "For years I ButfeE'
ed from weak kidneys and a sever,
bladder trouble. | learned of Fole,
Kidney Pills and their wonderful
cures so | began taking them ant
sure enough had as good results a,
any heard about. Ny backache lief
me and to one of my business, ex
pressman, that alone is "a great ad
vantage. My kidneys acted free ant
normal, and that saved me lot o
misery 1t is now a pleasure to worl
where it used to be misery. Fole,
Kidney Pills have cured me and hav,
my highest praise
For sale by all druggists
The Cairo bulletin., 1911-09-15

Say. Mrs, Jackson. ma wants to
know why you don't come around and
do her washin',"
"Yo' tell yo' ma dat my ole mans In
jail now an don't hab to wuk 40
hahd like l did befo."--New York
Journal.
The Cairo bulletin., 1911-09-15
~ MAE. n. sho.a Watsrproof.

Warm the soles Of new shoes. While
they are warm paint them with copal
yarnish. When 1t dries paint them
again. Three such coats will not only
make the soles waterproof, but will
make them last twice as long.--Na.
tiopsl MAGAZINE.
The Cairo bulletin., 1911-09-15

A cold boiled Spanish onion makes
an excellent salad II sliced and
dressed with oil and vinegar Ia the
usual manner.
The Cairo bulletin., 1911-09-15
MOBILE ! OHIO R. R.


Corr 4 d .enber LIST. 1871.
r'ens At Cairo.
v ~1rth sound.
No, 2 EXPRESS. dei's w.. 1880 D. m,
No. 4 Express d.i.y " ....1 As B. M
--.-.4.
scutn oound
No. ! Express. daily iy ....Z.02 .. m.
No 3 E~a-ots. caiig ~ ....I45 . IN.
J. Il. JONES, Ticket Agent.
The Cairo bulletin., 1911-09-15
New York Stocks.

New York, Sept. IA, i9lt.
Today Yesterday
The Caucasian., 1911-02-26
REAL ESTATE TRANSFERS.

As furnished by the Caddo Abstract
Company, office sI7 Marshall street, the
following real estate transfers were re-
corded during the day:
Caddo Realty Co. to j {. Sehelling
lots $50, 2t4 and part of lot a13 Pine
hurst; $3.50.
Mrs, B, c, English to J. D. Groes-
beck, lots 20 and so block a, Colonial
Hilf; $1,000.
T. L. Hanmett to Felix L. Smith
lot = block 10 Fair Grounds $500,
Steere Home Construction Co. TO !
B Knighten part Of lots s and block
S, HoImesville $500
I. Alexander to Or. F A. Baker, iot
ts and part Of lot "a O. z. O subdivis-
ion $r3s7.
j. L. Breathwit ct ii to Robert Wylie
east o2-3 acres Of north half ef north
half Of northeast quarter OF northeast
quarter. section 10. 20. 10; Slsoo.
steere Home Constructions Co. to /
b. Knighton, lot "a block II the Cur.
RE subdivision; 5000
The Caucasian., 1911-02-26
BOARD nE HEALTH.

'a' s,a',s',es y ,'l'ts' Nps, -
week e,'oilis reol udtg - - ~,
Marriages 5, :" = iiio,,'"s ~, @lI s, 20
L a., re,.oWs, ~. = ,tr.se - e''1 80 80
MISS lud I o'as.i d y HAe>So'i'le" tl''N
MISS Nosalle ,,a'''oi, a,oss". = @ A.
cry anu Nliss May ,iaaNes : - l.AN
Lea'' ana MISS .od'S.' ''.'i,so,i' -: 80 $ :
rise'i.S" aus tNlss ., ~ 'aI''' -, :
Il. otinson ana MISS Minnie Fl'lShaos =.
BACK JIM oalis anu ea.l iieWi'' :
The Caucasian., 1911-02-26
TIE DESIGN.

No wonder tltat the Daughters Of the
lonfederaey are lighting the voice oi
.rrotest against the design for the pro-
posed monument to the women of the
colifederacy The group Of three fig
ares is weak and meaningless. The con.
tal figure represents the South Instead
III breathing that high-born, dauntless
spirit af a land renowned for its valor,
tlie face is weak and expressionless-
eye cat daNn. on two figures one .
woman Of the South Of weak pose, al
most hidden BY the central figure, eN-
tending d palm branch to sick soldiei
Gil The opposite side who seems to be in
1 state Of collapse. The group suggests
faawtish sentiment. not heroisna. moi
patriotism net life, not daring OF
"aeathless death
The sculptor has not yet even con.
eeived what the proper handling OF ]
design for this great monument should
b.. Better than the one submitted, LEI
the monument to the women Of The
confesleracy be the record they have
left, which will be handed down il song
and story as long as the South has :
literature
The Caucasian., 1911-02-26

delightful weeks visit to relatives II
New Orleans.
Mr. and Mrs. Bella kobIer are Car
nival visitors
Among those who left during the
week to enjoy the Carnival and s'ght'
seeing in New Orleans were Misses
Matte Kendall. Matte Haden and MI
Clarence Erickson. One pleasure OF the
visit will be meeting Mr., Kendall tia
den, who is now living i'll New Orleans
connected with the Texas Oil Company
Mrs. ]. =. Ford OF New Orleans IS
visiting DR.. and Mrs. Rawley Peniek
Miss Rosa Black of Wynn, Ark, the
pleasant guest of Mrs, |, Barron was
called home by the illness of her father
Mr.. and Mrs. James Roscoe, formerly
of Lorraine, La. are now welcome res
idents Of Shreveport
Mrs. w !. Crowder has been called
10 Monroe by the illness Of her mother
Mrs Hanna.
Mrs Will Hutchinson and little
daugtcr Merriam are visiting Mrs, n
G.. Pleasant of New Orleans
Mrs. Girard Barr and Mrs, Blanche
Mourning left Saturday for New Or
leans.
Mrs. Foreman Parker and children OF
Denver are visiting relatives in the city
Gahatan Pugh OF the L. 5, u, sus-
tanned quite severe injury several
weeks ago and is at horne for the bene-
fit of rest and recuperation,
Mr.. and Mrs. f. v Malcolm and ltt-
tie daughter afe now members of the
household Of their parents, Mr. and
Mrs, s. II. Botinger OF Margaret place
During the absence of Mrs. Bryan
Ards matters concerning Princess Park
will be attended to by Mrs, II. Z. Mar
burg.
The household bazaar conducted by
the Jewish ladies was abig success, All
kinds ef pretty and useful things were
on sale and disposed of
Mrs. George Wilson was in charge OF
the Saturday market with good dishes
for Sunday Orders submitted for each
weeks market
The Caucasian., 1911-02-26
PERSONAL.

The departures during the week have
been numerous. On "Wednesday Mr.. and
Mrs. VIII Henderson and Mrs. E. G.
Allen left for New Orleans, where they
enjoyed meeting friends and partieipat-
ing in the ante-carnival gayeties, taking
steamer Saturday for two months trip
TO Cuba,
Mr. and Mrs Bryan Ardis and Miss
Lily Furman were among the departures
Thursday, going via New Orleans to
Florida, thence to Cuba and Nassau.
Carnival visitors leaving Thursday
were Capt. and Mrs. Youree, Mrs, Mary
Youree and Miss Rowena Scott.
Others leaving for the Carnival City
during the week were Mrs. Edward
Thomas. Mrs. S II. Hart. Miss Cora
Hart, Nr, and Mrs. Kaufman, Mr. and
Mrs Buckley, Miss Bnllard, Miss cald
well Mrs Garrett
Mrs. II AZ Campbell Of Pine Bluff,
Ark. Is visiting friends in the city
Mrs, Nj. Strauss is ia New Orleans
ion visit to her son, Mr. Herman
Strauss
Mr. and Mrs. { \. Thigpen are en-
ioying a visit ffoIn their parents. Mr.
and Mrs G. ", .fhigpeu.
MIR and Mrs Guy Carter are new
residents receiving warm welcome
from their friends. Mr.. and Mrs Car
ter will be at home to friends al their
apartments in Blanchard flats
Mr.. and Mrs Emerson bentley and
Mrs. Bentley Sr.. have returned from q
The Caucasian., 1911-02-26
RIvER AND WEATHER,
Yesterday was cloudy.

River: Denison 80, fall of 90; Ar
thur City 90, a fali of 10; Lewis Ferry
IS, a rise of 90; White Cliffs OF. a rise
OF SO; Fulton t4.7. rise of OF, Finley
so, fall of 10; Spring Bank 100;
Shreveport SIS, a rise OF 10.
Weather forecast for Shreveport and
vicinity: Unsettled with probably rair
Sunday; warmer
River forecast; The change will be
,inimportant at Fulton and Shreveport
during the next is hours,
The Caucasian., 1911-02-26
sHERLEFS SALE.
Nc t5,ao4- In the First Judicial Dis
irict Court III Csddo Parish, In.
i M Sollv vs. A e PITTS

Nc f5,ao4- In the First Judicial Dis
irict Court III Csddo Parish, La.
A. NJ Solly VS. A. C, Pitts.
Wy virtue of writ OF fieri facias tu
sne directed from the First Judicial Dis
ysslct Court Of Caddo Parish, Louisiana,
ssa she above numbered aud entitled suit
d have seized and wdl offer for sale =.
sptsaslir auction, for cash and according
Eso .las. without the belelit of appraise-
sssassst, as the principal front door of tie
sruastshoase Of Caddo Paash, Louisiana
sssusiag the legal horrs fol sales, on
SATURDAY, MARCH II, 1917.
Hlces ssis and scvea 6 and y Of block
aweasy kao) OF the town OF Rodessa,
eraaasio Parish, Louisiana. will, all build.
Sings and improvements thereon, and
swifss recognition of plaintiffs lien and
gpssvslcge thereon Said property seized
rs belonging 10 the above defendant and
~ he sold for cash aud according TO law
10 gay and salty thc debt specified II
said writ. say IN the sum Of $4,000 with
. pet cent interest thereon from Oeto.
hes !, inos, less credit Of $1,000 paid
February 8. 1907. aud 5000 paid Feb
uuary Il. feos. aud ten per cent on said
amount sued on as attorney fees, and
@aii costs 81 this ssit.
j. z. FLOuRNoY,
Sheriff. rN 0ilicio Auctioneer
Caucasian. February {. foff
The Caucasian., 1911-02-26
ROLL OSBORN, UNDERTAKEN
ia Texas Street
DAY and Night Phones 892
FOR RENT
IA Frame Store Buildiag il Vivian,
Louisiana

4 newly constructed frame building
z4xbo feet neatly finished aud suitable
Tor 4 store, Is ofleted for rent Il is sit
uaisd IN the growing town ot Vivian
and IL especially well located for busi-
ness. VIII be ready for occupancy by
March Is. Fer particulars address w.
NJ NeLendon, Vivisi,. La.