The Rice belt journal. (Welsh, Calcasieu Parish, La.) 1900-19??, 1911-01-20

| from men and women as to the means b.
| which they recovered health as of ire
mendous value. to those in search of it
! Our business has been conducted from thu
very first day upon lines OF strict lnteg
| rlty and we never yet have published c
| false testimonial of human experience
| Many of these letters covered numerou,
sheets; some, if printed, would spread
| over half page of newspaper. If we
| would attempt to print one such letter in
| every one of the thousands of papers and
| magazines we use. the cost for printing
that one letter would run into many thou,
sands Of dollars,
We boil down these letters exactly as
newspaper writer boils his news.-stick-
ing sacredly to the important facts and
eliminating details about the family and
other unimportant matters. This work
of boiling down, or editing, is done
honestly, and with a full knowledge Of
our responsibility, but notice the art
of the "twister" in the way he presents
to his readers this matter of testimonials.
Distortion No. q. This is a bad one.
It reads as follows: "The only famous
physician whose name was signed to
testimonial was produced in Court bv
Golfers and turned out to be poor old
brok endown homeopath. who is now work
ing in a printing establishment. He re-
ceived ten dollars $4,000 for writing his
testimonial"
We will wager ten thousand dollars
!sl0,OO0.001 with any Investigator that we
nave, subject to inspection of any fair
committee, upwards of three hundred
t3O0) communications from physicians,
many of them expressing the highest COM
mendation of our products, but these will
not now or ever be turned over to the
publisher for his use.
Notice the statement in this charge:
The only famous physician whose name
was signed to Postum testimonial, etc"
The truth is, this Dr. Underwood was
one of a great many physicians who have
not only written commendatory words
about the value of our foods, but every
now and then some physician writes an
article on coffee or on food, and sends il
TO us with a suggestion of compensation
for his time and medical knowledge.
Previous to the time when we employed
physicians in our own business, we oc.
employed doctor to write
an article on coffee, always insisting that
the article be an honest expression of his
opinion and research.
The 'Weeklv" hunted up this physician,
and because he seemed to be poor, and
as it says. brokendown," had him
brought to Court to be exposed before a
Jury ms the "onlv physician that had ever
endorsed Grape-Nuts," hut much to the
,hagrin of the weekly" when our attor-
neys asked him if the article he wrote
about coffee was true he replied, Eyes"
Statement No. S reads: "The health
,fticers of Mich, Maine. Penn, New
damp, and other states in their official
bulletins have for wears been denouncing
IS preposterous and fraudulent the claims
made by the Postum Cereal Company"
We do not recall any criticism except
rom Mich, Penn, Maine and s. Dakota.
The average reader might think that
NJ; opinions expressed by the State OFF,
ials are always correct. but that con-
fusion IS not borne out by facts
As an illustration: About thirteen wears
go the Dairy and Food Commission of
1ichigan for some personal reason printed
severe criticism on us for making Pos.
nm Of Barley (according to his official
hemistl at market price and selling too
Ugh. He was shown there was never a
rain Of barley used in Postum. His re-
ort was false and misleading. The gov.
nor dismissed him.
We believe that most of the state :