The Liberal democrat. [volume] (Liberal, Kan.) 1911-1924, 1911-08-11

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in rear seat; drop frame instead of former straight
frame, gives lower center of gravity and lower,
more rakish, appearance to the car. Springs are
longer also-both front and rear-always the
easiest riding car, it is still more velvety in
motion.
A FEW MECHANICAL CHANGES not
necessarily improvements though of course our
engineers think they are-are improved steering
gear-better facilities for oiling and adjusting.
At the same time we have emulated the $4,000
cars by placing spark and throttle levers on top
of steering Wheel large steering wheel of Circas-
sian Walnut, gives classy appearance and makes
thumb and finger control possible.
NO CHANGE IN MOTOR-you will be
pleased to hear that Fact is we would not dare
make the slightest change in that wonderful motor
for fear we would never again get quite as power
full one.
NEITHER HAS THERE BEEN any change
in transmission, control, axle or chassis detail,
save only those mentoned-the drop frame and
longer springs.
EMF $50" is MORE BEAUTIFUL,
though than ever before Truth to tell, we have
always thought there was room for Improvement
in the outward appearance of the car. But you
must remember that in order to give our custom
ers the highest degree of mechanical excellence,
in past years we had to design the body severely
plain And we are proud of that policy-other
makers adopted the opposite policy, made cars
that misled buyers by their looks-and are now
either on the junk heap or on the way there-ex-
pected soon.
BUT NOW 1T IS DIFFERENTLY have
our mammoth plants and they are paid for. We
have a more perfect organization. Practically UNI
limited capital enables US to buy beter-and prices
of all materials are lower.
so NOW WE CAN ADD appearance to eff
NEUTRALITY-SUSPICIOUS. appointments to mechanical
perfection sell you that much better car in
1912 for the same price you paid in 1912 for the
same price you paid in 1911 and for $50 less than
we had to charge in l9089 and 10.
WE HAVE PROMISED from the first to i'm
prove whereeyer and whenever possible and to
divide with the buyer the savings we effect by
our superior facilities" This 1912 announcement
is the ful6llment of that promise.
FOR THE PRICE HAS NOT BEEN IN
creased. The big, luxurious, fore-door model
will remain at 81, 100 f. 0. B. factory Let those
try who may, none can equal this value. They
never have been able to and it is no part of our
plan that they ever SHALL
THE BODY is A BEAUTY of the most
improved straight line" type, perfectly straight
from front to rear. All levers inside; door atches
concealed; large ventilators in dash so 1t is just as
cool in front as in the rear Also we provide so
doors can stand ajar, so speed of car sucks out
warm air permitting cool air to replace it constant
lV. Actual thermometer tests show our front
compartment to be cooler than rear. Only objec-
ton to fore-door design eliminated.
in A WORD the Studebaker EMF 80" will
continue in 1912, as it has always been, the best
car in the world at less than 81, $780, the first choice
in its class of all we'll informed buyers, Others
thrive on our leavings-they live because we can
not supply the full demand, even making, as we
do, one hundred of these cars every day.
MADE IN FOUR MODELS for 1912: Fore
door Five Passenger Touring Car, Sl,100; Fore
door Detachable Dem- Tonneau, 81, 100; Fore door
Roadster, 81, 100, and Coupe, l,475 Full de-
tailed specifications in the catalog.
Err CORPORATION ::