The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1911-04-29
Al TO MOBILE is
KING; DETROIT
HIS THRONE
Manufacture Of Motor Cars Curiosi-
ties Here a Dozen Years Ago, Now
Constitutes City's Principal In
dustry and Is Still Growing.
Advent Of the Horseless Age an Alb
sorbing Chapter in History OF
Worlds Progress.

To King AutomoDile, Deuo
In grateful obeisance.
No monarch In the history OF inc
world ever enjoyed such undisputeu
sway as this uncrowned ruler whose
ascenoency PECAN with the dawn OF
the twentieth century, whose domain
has increased until II knows no poun
daries and whose throne Is the CITY
OF Detroit.
When Detroiters speak OF their
home city as tho center OF the auto
mobile industry, they are not BOAST
ing. They are merely stating iact'
and q fact, moreover, that Is recos
nized and conceded by the worid at
large. There is no chance Tor any
argument on that score. IL you arc
at all skeptical, just run over the ilst
, Of motor car and parts manufacturers
located here, or, better still' take
week of and make a personal inspec-
ton OF the plants, touching only the
high spots. II you are still In DOUBT
consult the shipping records OF tne
various railroads running out OF De
troit for the past IL months, and you
will be quite ready TO concede tina,
Detroit Is the hub Of the universe as
far as the making of motor cars Is
concerned.
There was time when this city
was known to the outside world prin-
cipally as a stove center. II also
gained distinction as the home OF tho
largest pharmaceutical plant on the
Globe. a distinction 1t still enjoys
The fact that. In single decade, the
forged ahead until II has taken front
rank among local industries Is no re-
lection on any other line OF trade
On the contrary, these other local In
dustries have fortified their advhn
tageous positions In their respective
fields and have saved Detroit from De-
coming known as one-industry towp.
In 1899, the motor car was prac-
ticaIly unknown In Detroit except as
a curiosity. In that year an outside
concern, attracted by the city's nat
ural advantages, moved here and De-
gan manufacturing operations on a
small scale In a plant out Jefferson
ave. Two more companies came into
existence In 1901, and third in 1908,
all starting in a small way From
1904 the growth OF the industry was
nothing short OF phenomenal, for the
world at large had recognized the
practicability of tho moor vehicle
and wac clamoring for cus.
Here Are the Facts.
There are now in Detroit 10 COM
panies engaged In manufacturing and
marketing gasoline pleasure cars,
three companies manufacturing cleo
trio pleasure vehicles and 10 manu-
featuring commercial cars. These
are not all separate concerns, how
ever, as some Of them manufacture
both pleasure and commercial cars.
Allowing for the Implications, there
are 81 individual corporations. The
combined capital OF these companies
is s35,500,000. They employed. dur
ing the greater part of 1910, 27,200
men and turned out 114,100 cars, val
ued at $134, 1000, catalogue prices
--as against 45,500 cars valued at
S54.30O,O00 in 1909. These figures are
based on confidential information fur
nished the Detroit Board OF Commerce
and are regarded as absolutely reli-
able. The capital now invested is
more than double the total invest
ment Of S15,200,000 In 1909, as will be
noted. while the number OF men en-
ployed In 1909 was 10000 as compared
with the figures given above, 27,200.
In addition to the car manufacturing
concerns, there are more than 40
companies whose principal business
is the making Of motor car parts and
accessories. The estimated output
for 1911 is conservatively placed at
142,600 cars, pleasure and CONNER
cial, representing a total value OF
nearly $150,000.000.
These figures tell their own story
and require no calculation.
The extent of the local industry
was strikingly exemplifled on the oc-
casion Of the last annual automobile
show, In January, when the spacious
Wayne pavilion, even with temper
airy annexes, proved far too small to
Accommodate all the applicants for
space, with the result that an over.
fiow" show was held In a north end
factory. At the time II was stated
that, In the number and variety OF
cars shown, the combined shows
constituted the greatest display of mo-
tor cars ever shown In this country.
IL attracted visitors from all over the
United States and some even from
foreign shores, who were eager to
see Just what had been accomplished
In the way Of new models, equipment,
increased efficiency, etc., In the
worlds automobile center.
The history of automobile shows
furnishes a good index to the develop
ment OF the industry. The first ex-
hibition OF motor cars In this country
was made in New York city IL years
ago this fall, In connection with a
bicycle show. and created but little
interest. In 1900. another show was
held IN New York. at which 35 cars
were exhibited. What has now come
to be known as the First Annual Au-
tomobile show, was held In 1901,
under the auspices Of the Automobile
Club Of America. and the place was
New York, Of course. II ran from