New-York tribune., 1911-01-07
GARDEN A FAIRY LAND
Decorations Unsurpassed for
Greatest Auto Show in History.
CAPACITY TAXED TO LIMIT
Monster Balconies Built to Ac-
commodate Huge List of
Exhibitors.

When the eleventh national automobile
show opens I'm Madison Square Garden to-
hight. for two weeks rIn. il will present
the zenith of motor car exhibitions, for 1t
will s,rnass in the number of exhibitors III
tho s,vle and perfection of cars in the va
r,atv or accessories and IN lighting an"
decorative features anything that has-eVer
- -, ,e,ered Al an industrial eXilioi-
ton. .. -.,tr
vybe, the doors open the spectators WIZ
era ,bo, tho Garden has been Transformed
into the most palatial setting for motor
or sbou ever seen in America. ne ue'o
rations I'm the arena form ho''''' "'"r
theatre. In other sections OF 'he '",'Ni'e
are gorgeous creations among 'n'Hi '''''
a pergola fountain. "A big rustic "rIo'' "''
English garden with growing Trees '''
vistas. a mammoth Roman garden pei sOi'
design. with Doric columns ana u"'h"S
vines entWining them.
Gold and white are the dominant coIorS
in the decorative scheme. Inc u"'ie
covered with azure blue cloth ana gives the
annearance of a sky over ali the eXhiolts
in the arena. Big lamps Of rustic con
struction hang from the steel g1rderS OF the
dome and thousands OF little electric BUDS
twinkle in the SKY.
The big hall has been stretched TO "S
limits by the building OF two monster oal-
comics to accommodate the demands oi eN
oibitors. and it would be impossible 10 take
care of any more companies than VIII sho"
their products at the big exhibition Whlch
viii run two weeks.
As a practical consolidation Of the Amer'-
can Motor Car Manufacturers Association
! exhibits formerly given at the Grand Cen
,ral Palace and the Garden show eXniolts
/ the present affair has required almost a re-
! building of the interior of the Garden, as
! well as necessitating continuous run OF
! two weeks, instead Of seven days, as In
/ past years.
The first week, beginning tonight and
ending next Saturday night, will be. open
TO pleasure vehicles parts and accessories,
while the second week will open on the
evening Of Monday, January 16, and con
: tinue until January q, and will be for a
display Of commercial vehicles. electric
! pleasure vehicles, motorcycles, parts and
| accessories
| 1t seemed almost impossible to provide
for the 67s exhibits at the show, but the
! building OF two balconies inside the Garden,
with steel girders placed on cement bases
will permit each maker TO have his usual
space, besides giving additional room for
visitors. The cars will be taken to the
balconies by two A. b. c. electric elevators
especially installed for use during show
! week.
! The lOl exhibits Of motor cars at the
Garden represent about ~ per cent OF the
cars manufactured in this country, and the
whole array of exhibits is expected TO be
the most representative Industrial affair
of any kind that has been shown anywhere.
An idea OF the increase in the size Of the
show may be judged from the fact that il
has expanded from 81 exhibits in 1900 to
the present 67s
Those who are not familiar with the sub
ject will not notice any great or startling
changes in the cars For those who study
motor cars there will be many new and IN
teresting features. The cars exhibited at
this show will appeal most strongly TO the
more fastidious, 10 the man who desires
refinement and finished product. The
Garden show brings together the manu-
facturers OF the longest standing ana e&-
perience whose products are standard ana
which determine the fashions. The array
of cars will be most representative OF the
motor car industry.
There will be more than 679 different dis
pIavs during both periods. The number OF
exhibitors for the Part one period is 5SS'
of which 81 will be exhibits OF gasoene
Measure vehicles and 326 will be EXHIBITS
OF accessories and parts. For the Part TWO
rariod there are 2S6 exhibitors There VIII
h. q exhibits of gasoene commercial Vehl-
cIes exhibits of electric business anu
Measure vehicles, is exhibits OF motor
cycles and 2Si exhibits of accessories
During the part one period the stahudru
makes OF pleasure cars viii be d'splaSeu
mostly on the main floor but there VIII be
oar exhibIts also on the elevated PLATFORM,
balcony and in the exhibition nan
cessories will be shown In the basement
copcert hall second tier. room I, elevated
rIstforrn and in the balconies. During the
mart two period commercial vehicles, OF
aasoIepe and electric motive power VIII be
dienlayed on the main floor OF the Garden
and ON tho elevated platform. MOTOR
cvcles Will be shown IN the balcony while
acoessories will be shown on the elevated
rla,form. balcony, concert hall. second tier,
room and IN the basement