The Fulton County news. [volume] (McConnellsburg, Pa.) 1899-current, 1911-01-19

from mon and women as TO the means by
which they recovered health as OF tre-
mpndous value to those in search OF 1t.
Our business has been conducted from the
very first day upon lines OF strict lnteg-
rity and we never yet have published
folse testimonial of human experience.
Many of these letters covered numerous
Sheets some, if printed, would spread
over half a page of newspaper. II we
would attempt to print one such ~ letter IN
every one OF the thousands OF papers ana
magazines we use, the cost for printing
thot one letter would run into many thou
sands Of dollars.
We boil down these letters exactly as
newspaper writer boils his news,-stick,
ing sacredly TO the important facts and
eliminating details about the family and
other unimportant matters. This work
| of boiling down, or editing, l. done
| honestly, and with a full knowledge OF
our responsibility, but notice the art
| cf the "twister" in the way he presents
to his readers this matter Of testimonials.
Distortion No. 4. This is . bad one.
II reads as follows "The only famous
! physician whose name was signed to
| testimonial was produced in Court by
|
| brokendown homeopath. who Is now work
| ING in a printing establishment He re-
ceived ten dollars $4,000 for writing his
| testimonial
We viii WAGER ten thousand collars
! (Sl0OOO.OOl with any investigator that We
have. subject to inspection OF any iaIr
| committee, upwards Of three hundred
1901 communications from phvslclan''
many of them expressing the highest com,
mendation of our products, but these VIII
NOT now or ever he turned over to the
publisher for his use.
Notice the statement in this charge:
"The only famous physician whose name
was signed to Postum testimonial, ETC.
The truth is. this DIR. Underwood was
one cf great many physicians who have
not only written commendntory words
about the value Of our foods, but every
now and then some physician writes an
article on coffee or on food. and sends il
to us with a SUGGESTION Of compens"ttc
for his time and medical lncwledCe
Previous TO the time when we employed
Dhvsicians in our own business, we oc
cosionally emplorod q doctor 10 write
an article on coffee, alwavs insisting tho'
the article be an honest expression OF hi
opinion and research
The ''Weellv" hunted m This physician
, and because he seemed to he pcor, an'
as IL says. 'hrokendown." hid hin
brought to Court to he exposed before
| Jury rs the "cnlv physician that had eve
. endorsed Grape-Nuts." hut much to th
| chaprin OF the "Weellv," when our attor
news asked him il the article he wrnt
about coffee was true he replied, yes"
Statement No. reads: "The henltl
officers of Mich, Maine, Penn, Ne'
! Hemp, and other states in their offica
bulletins have for wears been danouncn
r rs nrenosterous and fraudulent the claim
T made w the Postum Cereal Company.
: We d. not recall any criticism eycop
a from Mich, Penn, Maine and s. Dakota
The average reader might think thn
4 the opinions expressed by the state Oh
; cials are ALWAYS correct. but that cor
clusion is not borne out by facts.
e As an illustration: About thirteen wear
e aro the Dairy and Food Commission {
y Michigan for some personal reason prlnte
9 severe criticism on us for making Po
/, tum Of Barley according to his otiicir
n CHEMIST at market price and selling to
I hioh. He was shown there was never
c rrain Of barley used in Postum. His II
, port was false and misleading. The go'
ernor dismissed him.
y We believe that most of the stat