The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-26

/ 01Ot1.
But today we see that the youn
man who has Mr.. Capper's autograph
in rubber on his desk has printed an
other article attacking the Stat
Journal showing that the Capita
meant nothing of the kind yesterda
morning when it said the incident wa
closed so far as it was concerned: be
cause the State Journal carefully re
Trained last evening from in any man
ner directly or indirectly referring t,
the Capital or its guneless proprietor
SO that with Chapter " of thesl
"reminiscences the writer felt that tn
incident might also be closed so far al
the State Journal was concerned
Proof of this position will be found il
| the reading of Chapter " Read i
| again, please.
But as was said in looking ovel
the Capital at the breakfast table thi:
morning. it is noted that the auto
graphic Capper rubber stamp is work
ing today again.
This is what the Capital says today
in full under a heading, Capitals
| Guarantee to Advertisers
THE Topeka Daily Capital absolutely
| guarantees its advertisers
"A larger circulation in the city of To-
peka than any other daily newspaper:
/ Double the circulation of any other
newspaper on the rural routes of Shaw
nee and adjoining counties:
FIFTY per cent more total circulation
than any other daily published in To-
peka;
"A larger Kansas circulation than any
This guarantee, covering both week
days and SUNDAYS, will be established to
the entire satisfaction of every adver-
tiser, or no charge will be made for the
advertising.
THE Capital has repeatedly invited and
urged the evening paper to appoint a
committee of its own special friends to
examine the circula ton records OF the
two papers and make public their find
ings-but the evening paper discreetly de-
cines TO reveal the secret of its local
circulation.
THE subscription books. carriers re-
ports. and all circulation records in the
Capital office are at all times open to
examination by any advertiser: and the
most rigid inspection is invited
The above reprint from this morn
ing's Capital is the proof that the Capt.
tai did not mean what it said whea
it declared in it's previous issue that
'.the Capital herewith closes the inci-
dent" Why did it open it today whea
the State Journal gave it no cause for
opening it last evening?
The readers attention is carefully
called to the anomalous position the
Capital now assumes.
a few days ago it asserted, over Nj
Arthur Capper's own name, that it
was the 'tonly daily paper in Kansas
with Il statewide circulation The
letter printed in this paper day before
yesterday, from J. H. wright, from
Lebanon, Kan, was one of the proofs
that the state Journal offered to COM
bat the Capitals false statement This
was only one of the proofs. We can
furnish a score of them if the Capital
wants to keep this matter stirred up.
Now. read again carefully what the
Capital said as above quoted and please
note the following:
The State Journal disputes the as
sertion that the Capital has a larger
circulation in the city Of Topeka than
any other daily newspaper" and we
admit that we do not know just what
the Topeka Capitals circulation in the
city of Topeka is. We don't remember
seeing in the Capital during the cur
rent year of 1911 any exact figures of
this nature, and you can write this
in the contract if you want to Mr.. Ad-
vertiserl The Capital makes a positive
statement that they have a larger cir
culation in Topeka than any other
daily The word other is synonym
for US. The statement we make is this:
I'VE believe we have a larger circula-
ton in the city of Topeka than any
other daily newspaper
About the Capital having double the
of any newspaper on rural
routes in Shawnee and adjoining coun-
ties, We don't know. We do not
see any definite figures in the Capital
on this point, so we can not tell
whether they have double our circula-
ton in that sort of territory. or not
In regard to the Capitals having
fifty per cent more total circulation
than any other daily newspaper pub
Ished in Topeka. This may possibly
be true. We don't deny this, neither
do we admit it.
The other statement, covered above,
is "a larger Kansas circulation than
any other Kansas daily" We are some
what in doubt about the truth of this
statement The Capital may be right
and may be wrong. We do know that
the Wichita Daily Eagle has a larger
circulation than the Topeka Daily Cap
ital, and the Capital also knows il. but
it has been apparently afraid to admit
it. We don't like to admit that Wich-
ita has the edge on Topeka in any re-
spect. but Wichita is a larger city than
Topeka, unfortunately, and it is nat
ural that their papers there should
have a larger circulation
The rest of the Capitals morning
statement is simply a rehash of what
it has said before and includes this:
1.-The subscription books, carriers re-
ports and all circulation records in the
Capital Office are at all times open to
examination by any advertiser and the
most rigid inspection is invited