The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-11-05
az ISAAC L. TOTEM.

Judging from the results obtained
! by other business men, it is apparent
| that farmers should advertise in order
to make their business more profit
able If more farmers really knew OF
j the advantages of advertising they
would certainly be more liberal users
of advertising space in the local
papers, in the farm magazines and in
other periodicals that reach the con-
sumer of their products to whom they
wish to sell.
This subject of advertising is one
worth rendering. and every farmer
should give to it more intelligent con-
! sideration. There was a time when.
as some one has said, If man can
made a better mouse trap than any
| one else. no matter where he lives
| the world will make a path to his
door" This statement is true to a
certain extent today: but figuratively
speaking, there are so many makers
of good mouse traps that we would be
| at loss to know which one would
suit US best if the maker did not let
US know about the merits of his re
spective mouse trap. Therefore, II
| becomes imperative that every farmer
who wishes to market his products at
the highest prices. with the least
amount of irconvience to himself,
! should advertise.
What is advertising? James w
Fisk says, "Everything that aids
| toward increasing the popularity OF
something or someone is advertising
The CHEEKY good morning with
which you greet an acquaintance, the
cordial welcome accorded those who
call, the making of contributions to
charitable institutions-all these and
many more happe nings of like charac
ter are advertising for they earn fol
those who use them a degree of popu
larity not accorded those who refrain
from such actions" We Nigh also
add, that the appearance of your farm
to the passerby practically advertises
your degree of prosperity. If YOU
buildings are of the tumble dowr
variety, if the weeds are not moved
along the fence rows, if your stock
is scrubby and if you take no pride
e.
advertising to those with whom yol
come in contact, and to those who
note your business methods, that there
isn't much about you or your belong
ings that indicates thrift.
But advertising, as the term is us
ually accepted, means the publicity O.
some article with the intention of en-
couraging it's sale, and everything
used in the publicity of the article
such as letters, circulars, booklets
novelties, magazine space or space IL
the local papers is advertising.
1t is not necessary, of course, fo1
the average farmer to advertise as eN
tensively as those who have product:
to which they wish to call the atten
ton of buyers in some distant locality
If you raise fancy hogs and you wisi
to call the attention Of buyers in othe1
localities to this fact you must, o
course, advertise where the prospec
tive buyers will learn of the fact, bu
if you wish to reach the consumer il
a nearby city, then, of course, the
place to advertise would be in YOU
local papers.
The manufacturer of an article tina
has a worldwide sale reasons that a:
papers and magazines are read every
where and by everybody, he can. b.
advertising in them, introduce hi
product to the millions of readers ant
thereby maintain and expand his bust
ness by arousing the desires Of thes'
millions of readers for his product.
That is the polnt-let others know