davidaulloa/AmericanStories huggingface dataset:
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-10
ALITTLE LESSON IN SELLING
The Difference Between Stopping and
Starting-Avoidng the Mega
tive Forces.

The other day l was talking with a
sales manager about line of business
which he should have-his stuff would
do the concern better service than any
other-but somehow he could not get
next" to the right person.
AS | happened to know something
about this concern, l asked him whom
he had seen.
Why Mr.. W, of course"
Are you sure he is the right mar? ?"
| asked, and his reply was, He is the
man who keeps me from getting the
business, any way" And l said to
him:
Mr.. w is like the brakes on an
engine. They will stop the machine,
but they will not move the load sim
gle inch.
Some concerns think it wise to sur
round themselves with their negative
forces-sort of projections against the
possibilities of advancement.
LAS a matter of fact, | know that
Mr.. W could not give you that bust
ness in a thousand years, but he can
keen YOU out of it until you find way
to get around him.
Get your proposition down pat and
go right straight to Mr.. C with 1t.
He is the force which moves the train
and he uses w to put on the
brakes"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-10

THERE is little chance of food prices
Z ever returning to the old low stand
ard, according to Willet NJ. Hayes, act
ing secretary of agriculture. To sub
stantiate this he cites the fact that
only one-third of the total population
of the country is now engaged in pro-
ducing food for the remaining two
thirds. He says this will be shown by
statistics soon to be issued by the
census bureau.
Only two generations ago, he de-
clared, two-thirds of the population
was engaged in production. To this
remarkable reversal, he says, is the
high cost of living mainly due
The increased cost of living has no
terrors for the American farmer.
Judging by the conclusions of the de-
partment Of agriculture. In the last
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-10

puppy, pussy, Billy, mooley and bunny.
On the other disks are the hindquar-
tiers of these animals, and under them
the words designating their genus.
The game is to turn the disks so that
as they meet the two separate parts
of the different animals will come to-
gether and form the whole. In this
way the child will become familiar
with the appearance of the various
beasts, both domestic and wild, and,
seeing their names beneath them, will
come to recognize those names in print
even before he can read.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-10
rlANY WAYS OF ADVERTISING
Art That Must Be Mastered to Achieve
Success-KnoW Talking Points
of Your Business.

There is no business that can be
carried on successfully without adver-
Using in some form. A lot of people
have very peculiar ideas about adver-
tisirg 1t is an art in itself, and the
man that has mastered it Is on the
highway to success, says the Merrill
(Xan) News. Some people imagine
that all that is needed when they have
anything to sell Is just to simply in
sert an ad in the paper and that is all
that is necessary. This is very
wrong impression. First the adver-
tiser must be familiar with what he
is advertising just as the book agent
or insurance agent know all the
talking points about their business.
The advertiser must know what he
has and advertise it so. No adver-
tiser can afford to advertise that
which he does not have or cannot do
and expect to succeed. The man that
reads the ad must be taught to expect
the article to be just as he finds it
necessary in successful advertising Is
letting the public know what you have
and the quality. People nowadays are
looking for quality. No man with the
quality Of goods the people want need
be afraid of advertising too much. A
business that will not admit of adver-
Using and make the investor money
is not the right kind of an investment
and should be disposed Of at once. A
good legitimate business will substan-
tiate the man behind it carrying on
any amount of advertising. BY this is
not meant that a man with a ten
thousand dollar stock of goods Is to
spend that amount in advertising.
That Is not business. But he should
be able to carry on at least from $15
to $50 per month in advertising and
be always boosting his business.
There are a number of ways to boost
"a business. A man that will allow a
customer to come in and pull him off
his chair before he will wait on him
is not boosting his business. He is
knocking People like courteous
treatment. The man that never uses
his show windows and shelves to dis
play his business has not the ability
neCeS sary to conduct any kind of bust
ness and make a success. A newspa-
per that uses old type faces and does
not keep stocked with the newest de-
signs to be had will not be liable to
get any fine jobs of printing that
might be had had be kept up with the
demands. A man must try to please
his customers and keep what they
want. People are peculiar In that
way. They want to be pleased. and
nothing is more attractive than to ask
people to do business with you. Some
how they enjoy being invited to trade
at your store. Every shelf, clerk, show
cease and window N the store should
be constant advertisement. The
local paper should also be used Your
ad in a foreign paper will not have
near the influence 1t will in the home
paper. The people like to patronize
home as a rule X they are just asked
in the right way and through the
right channels. If you doubt these
things. try a three months campaign
and do your best. Don't do 1T half,
then expect results. Go at it like you
meant to win.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-10

Observation-Disclosures tales
w of frauds are told in the report
of Robert S. Sharp, chief inspector OF
the postofice department.
During the year 1850 postoffices
were robbed as compared with 1860
during the previous year. There were
1858 arrests, of which AIT were post
office burglars, as compared with 1898
arrests during the previous year, Of
which 416 were postoffice burglars.
Of the number arrested 100 were
postmasters, 80 assistant postmasters,
95 clerks in postoffices, 25 railway pos
tai clerks, SO city letter carriers, 81
rural letter carriers. and 10 were
mail carriers. OF the total number
1879 were persons not connected with
the postal service.
Train robberies in the west occurred
with alarming frequency Since
March, 1908, nine mail trains have
been held up and robbed and large
amount of registered mail has been
stolen and rifled
Postoffice inspectors have worked
on the cases with unfagging zeal and
energy with the assistance and CO.
operation of the local authorities. In
all nine men have been arrested and
convicted for these train robberies,
one being sentenced to Is years in
the penitentiary and a fine of $4,000,
one to rs years and a fine of $4,000,
two to serve 45 years each and five
were sentenced to life Imprisonment.
A very important case recently han
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-10
Laundrymen to Advertise.

The Laundrymen's National associa-
tion has concluded TO enter upon a
decidedly unique campaign of educa-
tion. The executive committee, head
ed by L. H. Fisher of Kansas City.
has been authorized to present to the
women of America the claims of the
modern steSm laundry upon their
greater patronage. For the purpose
of securing the desired publicity the
sum of $4,000 will be expended. The
association will tell fits story to the
people of the country through the lead
ing newspapers.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-10
Said About Advertising.

Competition makes good ad-
vertising necessary.
Making an advertisement
truthful is making an advertise
ment strong.
Put into the morgue every
lost piece of stiff and formal
and lack-luster piece of Iitera-
ture you have out. It's a ghast-
ly economy to send out poor lit
erature, just because it isn't all
used up.-Judiclous Advertising.
1t is the last pound of steam
used that puts in motion the
train of cars. Likewise 1t is the
piling up Of arguments and in
formation about your bank,
through continuous advertising,
that finally brings in the GUS
tomer.-The Bank Advertiser.
The merchant who does not
advertise virtually says that his
Judgment is better than that of
the ninety-five per cent. of the
strong and successful men in his
field of activity. He attacks the
common sense of the business
Notwithstanding World.
1t takes a rich man to draw a
check, pretty girl to draw at
tention, horse to draw a cart,
porous plaster to draw the
skin, d topper to draw cork,
free lunch to draw crowd and
an advertisement in your home
paper to draw trade. Send in
your ad. for the drawing
"Some Pitfalls of Advertising"
MissouIa (Mont) Herald.
Granted that the misrepre-
sensations are slight and the ar
tide advertised one of merit, it
must be remembered that the
average man would sooner give
away a dollar than think he has
been guIIed out of IS cents. We
want to talk advertising with
firms who are manufacturing
good articles that have the re-
peat quality in them.-George
Batten company.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-10
UPS AND DOW MS.

When we've chopped down a tree,
Will it grow, sirs, or not,
If we straight chop it up
On the very same spot?
Say house has burned down
In terrible fire
Had 1t burned up, instead,
Would the flames have gone higher?
And answer me this:
When we've emptied our cup.
Have we drunk down our tea,
Or, forsooth, drunk it up?
So, to show where our speech
Has one claim to renown,
I am writing it up
While I'm writing it down!
Edwin l.. Sabin, in ST. Nicholas.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-10

think it worth while to make a better
apparatus with smooth bearings and
a little paddle wheel just touching the
stream and turned by it. Or you can
make a little affair to raise water
from one vessel to another indoors,
and amuse the youngsters, out of a
cane or broomstick and some rubber
gas tubing
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-10
GAME Is VERY INSTRUCTIVE
Teaches the Children What Different
Animals Look Like-AIso Amuses
Small Children.

A game for children that is both
amusing and instructive, being meant
for those Of tender years, is that de-
vised by a New York man and shown
in the illustration. Overlapping disks
rotating on separate centers are piv-
oted on a third card which acts as a
handle. On one disk are the heads and
forepaws of, for instance, a dog, cat,
goat COW, and rabbit, and un-
derneath them, respectively, the words
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-10
JOHN WANAMAKER SAYS:

"a never In my life used such
a thing as a poster, a dodger or
a handful.
eff wanted to sell cheap Jew
elry or run lottery scheme |
might use posters, but | wouldn't
insult a decent reading public
with handbils.
my plan for IS years has
been to buy so much space In a
newspaper and fill il up with
what | wanted. would not
give an advertisement in
newspaper of 400 circulation for
5000 posters and dodgers"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-10
ONLY Time to Stop.

Mr. Jeffries doesn't need to train
any more. He is licked The only
noIicvholder who doesn't need to pay
his premiums is dead. The only man
who doesn't need to advertise is the
man who has retired from business
Mahin's Messenger.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-10
Raining Popcorn.

A little three-year-old miss wan
dered over to the window during fam
lily prayers one snowy morning and
nearly Knocked the inspiration out
of the supplicants by exclaiming:
"Oh, mamma! Tome an look. It's
wainin' popcorn"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-10
whv Called Dot.

One of her mammals callers was
telling little Oracle of her twin grand,
children named Dot and Dimple. One
is called Dimple," explained the lady,
because she has dimples-
And l 'spose the other one has
dots" remarked Gracie-
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-10
Either Riuht or Wrong.

An advertisement is good deal like
a watch. If it isn't right, it's wrong.
If your watch makes you miss train
by half a minute you are no better
of than if you had missed it by an
hour. Same way with the ad.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-10
Mold for the Lead.

until it is full, then, when cool, shake
it out from the sand and remove the
charred paper A file can be used to
remove any rough places. The dry
paper ball prevents any sputtering Of
the hot lead.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-10
Sadie's Solution.

Small Sadie. hearing her father
sneak of a prospective water famine,
said: Mamma, l know what we can
do when the water is all gone. We
can drink tea"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-02-10
ADVERTISING FOR DIRECT RE-
TURNS.

Our neighbor killed his Thomas Cat,
For reasons all his own.
Then he was sorry for the deed,
He felt so sad and lone.
Next week he advertised for one,
And e'er he got replies,
The old cat turned up home again.
1t pays to advertise
T. E. NJ, IN N. z. Telegram.
The Oskaloosa herald., 1911-02-02
QUEER SUBSTITUTES.
John Mitchell Has a Pair Of Semi.civ
,.-a iIlzed Wolves.

John Mitchell, of near New Shar.
on, one of Mahaska county's promi-
nent farmers, has two animals on his
farm that are being used as substi.
tutes for the common eanine-the dog.
The animals are full grown wolves.
About year ago Mr.. Mitchell Sc
cured four wolf whelps from their
discovered home in the woods. Two
were killed and the others permitted
to obtain their growth. They have
b come SO attached to their adopted
home that they do not attempt to
make their escape. Mr.. Mitchell
takes them with him when he goes
after the cattle and on several occa-
sions they have aided him in rabbit
hunts. This vocation is what might
be termed their long suite" and their
long, lank forms are just fitted for
chasing rabbits. When not with Mr..
Mitchell they are tied SO that they
do not disturb domestic animals on
the farm. They seem contented with
their present semi-civilized life and
have no fear of human beings.
The Oskaloosa herald., 1911-02-02
Fire Loss Of s $4,000.

Des Moines, Ia, JAM 31y-Special;
Machinery hall at Highland Park col
lege. with almost its entire contents
was destroyed by fire last night. Two
hundred and forty students enrolled
in the various engineering depart
ments of the college will be compel.
ed to discontinue their studies, TEN.
porarily at least, as a result, and the
financial loss to the institution is es.
+timated at $4,000. The flames were
discovered by one of the students
about $50 o'clock in the evening. An
alarm was. Immediately turned in,
but before the arrival of the depart
iment the blaze, famed by a strong
wind, had swept through the wooden,
oil soaked structure making it roar.
ing mass of flames against which the
efforts Of the firemen were unavailing.
A half hour later the structure was a
mass of ruins and the interior equip
ment, which is said to have been the
best and most complete in any school
of machinery in the middle west, was
practically total loss, the great
machines being worthless save for
scrap iron. $50.
The Oskaloosa herald., 1911-02-02
EDDYv|LLE ACTIONS
A CORN SHOW WILL BE HELD
DURING FEBRUARY-HoM OF
MRS. MARY LESTER HAS CLOSE
CALL FROM FIRE.

Eddyville, Jan. 31-Joe Schafer
came in Saturday from Sharon, Kan
sas, for a visit with his children and
other relatives.
Mr.. and Mrs. Lawrence Cowley, of
Ottumwa, spent Sunday with rela-
tives in Eddyville.
John Miller, who has been visiting
at the home of his son, Harry Miller,
for the past month, returned to his
home at Cedar Falls Saturday.
VIM. O'Brien, of Kahoka, Mo-, is
visiting friends in Eddyville this week.
Abe Lafferty, who has been spend
ing the week in Des Moines, returned
home Saturday.
Great preparations are being made
by the people of Eddyville and the
surrounding country for corn show
to be held at this place the latter part
of February. J. w. Johnson, of Des
Moines, will assist in making ar.
arrangements for the show. The mer,
chants have given liberal contribu.
tions so that many prizes will be
awarded.
Miss May Sterenberg, of Pella, is a
guest of her friend, Mrs. Fannie Cas-
sett.
The little daughter of Mr.. and Mrs
Fred Osborne is dangerously i'll.
Harry Codding transacted business
in Oskaloosa Saturday. ...
Miss Laura Carpenter and Miss
Gertrude Pierson spent Sunday with
relatives in Ottumwa- sets,s. ~
On Saturday evening the house on
Second street belonging to Mrs. Mary
Lester caught fire, but the blaze was
extinguished before great damage
was done. The fire originated from
defective flue. ,
Ralph Harding, who has been EN-
ployed in Colorado for some time, re
turned to his home in Eddyville Oh
Sunday.
Monday was the 18th birthday Of
Mrs. Ed Bland, and her children came
from ottumwa and Abba to spend tho
day with their mother.
! ]. +. Barnett made business triI
The Oskaloosa herald., 1911-02-02
Loss Turned to Profit.

Atlantic. Ia, Jan. 31.-Special: At
the close o. the canning season last
year the Atlantic Canning company
found itself with 10000 bushels of
sweet corn which was too hard to can
and which it looked upon as practi-
cally a total loss. 1t was stored
away. however, with the thought that
It might be fed to stock later on.
Then shortage in sweet corn seed
developed and for weeks the canning
company has had a large force OF
people Smelling, sorting and sacking
this same sweet corn. A market for
1t is found largely. in the east, to
which half dozen cars have been
shipped, while part of 1t has been
sold in other sections. Instead OF
proving a loss, as was at first sup
posed, the prospects are that this
corn will prove more profitable than
though 1t had found its way into the
cans. r ~. l-
The Oskaloosa herald., 1911-02-02
LADIES' DAY PROGRAM
Thursday, February l6. Set Apart
at Farmers institute.

Thursday, February l6, has beef
designated by the Farmers Institut,
as Ladies' Day. when the below pro
gram will be given. 1t Is hoped am
urged that every woman in the count,
and city make an effort to be present
Forenoon. sel
housekeeping Creek Township.
Devotional--Mrs. c. ;Ws.McCord.
Music-Kessler children.
: Paper, "Ptomaine Poisoning"-Mrs
A. Rinden.
Song-Walter Wharton. ,
Paper, Home Decorations - Miss
Nellie Jones.
Musie-Lineoln Grange.
Paper, THE Grange; Its Advan.
tages Educationally and Socially
Mrs. !. N. Taylor.
Afternoon.
Music--Mrs. Crozier.
Recitation--William Diker. -st s.s
: Paper Botany and its Relation to
Farm Life" Miss Katharine Ulrich.
Music oskaloosa Woman's Club
Orchestra"
Reading-Miss Magness.
Music-University Quartette.
: Paper - Educated Motherhood !,
Mrs. L. E. Corlett. - SEP 4
Mrs. Richard Hull, Pres.
80. Mrs. G. w. Jordan, secy.
The Oskaloosa herald., 1911-02-02
20 YEARS AGO TODAY.
) + + /. + j. i. + /. + L.
unday, February l. 1891.

Sunday, February l, 1891.
The revival efforts in the city were
attracting attention from big congre-
cations, notably that at the Simpson
Charge" ia. e. church. On this date
an all day service was largely at.
tended. The days program opened
at $50 with praise meeting and at II
o'clock Mrs. Harris delivered ser
mon. The evening congregation be-
gan coming at little after six o'clock
and people could not find place at
6:45. Rev. F. A. Morgan had been
brought from Akron, Ohio, to assist
in the work at the Christian church,
Rev. d. A. Wickizer leading, and an.
other large meeting was held at this
place.
Charles c. Humphrey and Miss
Mary B. Harmon were married at the
S. B. Harmon home, No. 309 c ave-
nue. west.
The new Hotel Miller was proving
wonderfully popular place with
special music for Sunday afternoon
dinners. Almost one hundred people
were served at the special dinner
hour, twelve to two O'Clock. .
Personals: Harry Graf of Sioux
City was in town for the day. Misses
Lottie Monteith and Luna Baugh Wis
tied in Rose Hill. Mr.. and Mrs. r.
A. McPherrin spent the Sabbath in
| Ottumwa. w. H. II. Smith went to
Shenandoah.
The Oskaloosa herald., 1911-02-02
New Armory at Cherokee.

Cherokee, Ia, Jan. 31.-Special:
Feb Is is the date set for the opening
of the new armory of Company NJ OF
the. Fffty-sixth regiment Of the l. N.
G. at this place. The building is con.
sidered one of the finest armories in
Iowa. The drill hall is 75x150 feet
with hard white maple floor which
cost $4,000. There is gallery extend
ing around the all which will seat 500
people, and the rentireh hall will seat
1000. The officers have rooms which
with the, club room are on the first
foor. The locker rooms and property
room are on the second floor. In the
basement will be a swimming pool
and bowling alley.
The Oskaloosa herald., 1911-02-02
MARSHALL OIL CO.
oskaloosa Instisution Decides to En-
ter the southwestern Fields. 90.

'fhe Marshall OIL Company of Os'
kaloosa and Marshalltown, which is
now credited with being the largest
independent oil company in The Uni
ted States has decided TO enter the
Southwestern field and will establish
q distributing depot at Kansas City
The company expects to make Kan
sas City the largest Of the eleven
now in operation, and II present plans
carry Manager Ruth says that they
will be ready to make shipment Feb
18th and that eight or ten exper
fenced oil salesfnen will be calling or
the Oklahoma, Texas, Kansas and
western Missouri trade the first Of
second week of February.
The Oskaloosa herald., 1911-02-02
BUSINESS CHANGE.
Fred -s~earinaen inaueurates an En-
tireiy New Systemin His Business

The City Meat Market, operated for
years by l., A. Swearingen at No. 32S
High avenue west was reopened Sat.
urday by the son Fred Swearingen
following an interval of a months
suspension for renovation and Install
alton of a, new; business system. Cd
The shop has been closed since
Saturday evening, Dec. Is, 1910, and
in the meantime the place has had q
thorough going over The marke:
has been thoroughly cleaned and new
paper, paint and varnishs contribute
their share toward the, changes made
Mr.. Swearingen is going to operate
a high grade metropolitan market
place and the new business system
will permit him to inaugurate feat
ures not possible under the former
regime.
The Oskaloosa herald., 1911-02-02
Observation-Disclosures, Wash

HILLIPS-Sea:tle, Wash.
Jan. 26, 1911.-A pretty wedding took
place Wednesday evening at the
home of Mr.. and Mrs. Benjamin F.
Phillips, 125 Sixteenth avenue, when
their youngest daughter, Dorothy
Blanch was united in marriage to Mr..
Homer Lawrence Hobbs. The Rev,
F. ]. Van Horn OBLIGATED.
The rooms we're artistically decor.
ated with evergreen, ferns and car
nations. The ceremony was per
formed beneath a large green and
white bell, Illuminated by concealed
electric lights and suspended from
the ceiling by white ribbons.
The bride was gowned in white
embroidery batiste and carried a
shower bouquet of white carnations
and maiden-hair ferns. Miss Altha
Phillips, sister of the bride, and maid
of honor, was gowned in white EN-
broidery batiste and wore corsage
of pink carnations. Mr.. Edward
Peterson attended the groom.
After the ceremony wedding
supper was served, only the relatives
and most intimate friends being pres
ent. Mr.. and Mrs. Hobbs will make
their home in Seattle.
[B. F. Phillips and family were
former residents of Oskaloosa, re
moving to Seattle some seven years
ago, and Miss Dorothy was a mucf
beloved little girl among her friends
and schoolmates, who now join will
the Herald in wishes for a long anC
happy life.]
The Oskaloosa herald., 1911-02-02
What she Needed.

Just at the busy hour in the eve
ming on the L." a woman rushed
madly into the station. She had just
a minute to buy copy of Life and
catch her train.
There was another customer at the
news stand when she got there. and.
getting impatient. she waved her ten.
cent piece In the air and said TO the
clerk in frenzied tone; Give me
Life. quick! Give me Life" then she
pranced in her tracks Wen the clerk
continued to wait on the first Gus
toner.
Quick. want Life." she repeated
torcibly.
"You don't need life. madam; what
you need is air" placidly replied the
nawa age !.