Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-11-05

, fhllanthroplst who owns natural gas
wells near by, furnishes his favored
Industries with cheap gas for fuel and
cheap electric power to operate ma
chinery. Hence. presto! an uncon-
taminated Breakfast Food, free from
coal smoke and dust, and made right
here IN Oklahoma
Pure water Is another potent fac
tor In making Nu-Fake, the wheat
being cleansed In the purest crystal
waters from the VEN that has made
Sand Springs household word.
While tho Nu-Flake manager as
sures us that there Is no water either
In the product or the stock OF his
company he admits that pure water,
free from all kinds of poisonous
germs, In which to cleanse and cook
the wheat, Is distinct advantage.
| Speaking Of the manager of the Nu-
Flake Cereal Company, who by the
way, Is some student OF cereal food
and cereal conditions, we might state
that he Is veteran so to speak, in
his line, and was in at the beginning;
that s from the dawn OF the break
! fast food era He tells us incidentally
that II was cold, grey dawn, more
over, but that is neither here nor
there.
Being from Missouri" he had to be
shown and having a lot of deter
mination, and a strong belief In tho
ultimate and in his own ideals, he
| hunted up better place in which
/ to dawn where conditions, both Of
manufacture and sale would be ideal;
and having found It, he took off his
coat and went to work. and the fine
new food factory at Sand Springs
Is the result The building is not the
largest of its kind, but il Is neat
and thoroughly sanitary, and equipped
with the most modern machinery In
concluslon-we usually conclude
about the middle--so in conclusion,
the Nu-t'lake ovens being located at
Sand Springs. Tulsa county Okla
homa il occurs to us that they are
nearer to the consumers Of this south
west territory by some thousands OF
miles than any other cereal oyens,
wherefore IL Is safe bet that for the
said territory Nu-Flake viii come to
the table much fresher and crisper
than other cereals. In candor. we
ought TO admit thot we got this hunch
from the NuFlake manager, but IL
| sounded 50 inevitable that we readily
adopted II as our own idea--we
usually do--and we hand it out ac-
cordingly.
1t is not saying much to predict
success for Nu-Flake: that is it goes
without saying, for the fine quality
CT the food makes II popular with all
who try 1t. and that IS success.
We should like to explain in de-
tail the processes of manufacture, but
the "Nu-F'lake" manager assures us
they are .. X, and guaranteed un-
der the e. S. Pure Food laws" and
incidentally remarked that Nu-Flake
was created only after long study and
experimenting, and that Its formula"
was secret and of great value to its
owners However. he gave us the fol-
lowing description, which gives a gem
| eral idea of the interesting process
and this is given in his own words as
follows:
1--WE use in the manufacture OF
Nu-Flake only the largest kernels OF
the best wheat that can be grown. We
first put the wheat through seven
different processes of cleaning, screen
ing, polishing. separating, etc.
Then the wheat goes to the steam
cooker and IS thoroughly cooked. ar
ter which II passes to the flavoring
tanks to cool and cure for a period
after which it passes through hot
air blast drier and is dried to the
proper degree.
Then 1t is taken to the steel rolls
and crushed into separate flakes. 60
ing from there to the big travelling
oven and passing five times across it,
Continued on page three)