New-York tribune., 1911-04-16
SUPERB N. J. SEACOAST
important Building Activity at
CHARMING Lonq Branch.

One of New Jerseys most precious realty
assets is that great stretch OF land eA'eno-
ing along the Atlantic Coast from Atlahtic
Highlands 10 a point considerably south OF
Point Pleasant.
In regard 10 this district the New jersey
New York Real Estate Board of Brokers
says:
Explore the American continent II you
will for a seacoast that is equal to that OF
New Jersey, but your search must prove
unavailing There is nothing to compare
with the l5o-odd miles of ocean front that
stretch majestically from Atlantic High
lands 10 Cape May Beyond question 1t pre-
sents the greatest summering and pleasur-
ing section in the United States. and has
been appropriately termed the playground
OF millions
In this charming seacoast suburban dis
trict is Long Branch. modern city, with
all conveniences-excellen sewerage sys-
tenn. trolley lines, we'll lighted streets,
asphalt paved and otherwise improved
drives pure and abundant water supply, an
efficient fire department with eight hre
houses. twenty-six horses, five engines ana
telegraph alarm system: nine public schools
girls seminary. parochial SCHOOL Tour
banks, principal hospital on the Jersey
coast, largest department stores OF any
city its size in the country, seventeen
churches. library, and hotels open winter
and summer.
In summer the population is over l0OCO'
In midwintar II Is 1900. Cottage rents vary
from s40O to 5000 a year or season, ana
board from s. to 800 a week.
nTlE a NJ
two hours and a half from Philadelphia.
Long Branch has 100 trains from these
cities daily in summer. 1t is reached by
the Pennsylvania and the Jersey Contra!
(Readins) railroads. by Central fast boat
and rail service via Atlantic Highlands
from New York. and by Shrewsbury River
steamers Situated at the head of the
Shrewsbury River, it has water and rail
freight competition.
To the north OF Long Branch, nestled on
the banks Of the Shrewsbury River lies
Pleasure Bay. whose quaint. old-fashioned
roadhouses are noted for their famous
clambakes and fish dinners. Reached by
Sandy Hook steamers, Pennsylvania Rail-
road and Central Railroad of New Jersey.
In describing the charms of Long Branch
q veil known writer recently said:
"All the larger hotels are located directly
on the ocean front, with handsome cot
tages dotted here and there, and down the
side streets may be seen the luxurious
homes Of others who do not care to live so
close 10 the sea. While several thousand
visitors may be easily accommodated at
the hotels and numerous boarding houses.
il is estimated that there are between 6w
and 100 cottages rented TO visitors every
summer. These, of course. are furnished
and contain everything necessary for i'm
mediate housekeeping.
Long Branch the oldest American re-
sort. boasts the highest elevation on the
Atlantic Coast and the unique triple ad-
vantage of lakes, river and ocean. 1t has
more than ten times the area of any of the
other numerous Jersey coast resorts,
stretching along the ocean for six miles on
q high plateau and running inland for two
miles For scenic beauty II is one of the
worlds most noted seaside resorts. Large
sections are laid out like vast parks in
beautiful lawns, flowers. shrubbery. shaded
drives and palatial mansions costing from
$4,000 10 81. 10000. Its sea bluff is historic.
The city embraces the sections known as
Elberon West End, Hollywood Norwood
North Long Branch, East Long Branch
Pleasure Bay and Branchport, and has
eight railroad stations. five pOstoffices and
two steamboat docks