The herald-advance. (Milbank, S.D.) 1890-1922, 1911-01-20

from men and women as to the means by
which they recovered health as of ire
enc value to those IN search of 1t.
Our business has been conducted from the
very first day upon lines OF strict integ-
ritv and we never vet have published q
false testimonial of human experience.
Many OF these letters covered numerous
sheets; some, if printed, would spread
over half a page of newspaper. If we
would attempt to print one such letter IN
every one Of the thousands of papers and
magazines we use, the cost for printing
that one letter would run into many thou
sands of dollars.
: We boil down these letters exactly as
a newspaper writer boils his news,-stick-
ing sacredly to the important facts and
eliminating details about the family and
other unimportant matters. This work
of boiling down, or editing, is done
honestly, and with a full knowledge of
our responsibility. but notice the art
Of the "twister" in the way he presents
to his readers this matter of testimonials.
Distortion No. q. This is a bad one.
II reads as follows: "The only famous
physician whose name was signed to a
testimonial was produced in Court hv
Golfers and turned out TO be a poor old
brokpndown horneopath. who is now work
H. III ii iAtEIlli- = Liz Z
ceived ten dollars $4,000 for writing his
testimonial"
We will warer ten thousand dollars
tSle.00o.oo with any investigator that we
have, subject to inspection of any fair
committee. upwards Of three hundred
1900 communications from physicians.
MANY of them expressing the highest com
mendation Of our products. but these will
not now or ever be turned over to the
publisher for his use.
Notice the statement in this charge:
"fhe cnlv famous physician whose name
was signed TO Postum testimonial. etc"
The truth is. this DR.. Underwood was
one Of A great many physicians who have
rot oniv written commendatorv words
about the value Ct our foods. but every
new end then some physician writes an
article on coffee or on food, and sends it
to ns with n SUGGESTION of compensation
F~r his t;rne and medical KNOWLEDGE.
Previous to the time when we e1nplcved
rh"sicions in our own business. We oc-
c'sicnenv ernlored a doctor to write
an article on coffee. always insisting that
tie article he an honest expression of his
opinion and research.
Tho "Weeklv' hunted up this physician.
and because he seemed to he u or. and
as II saws. "brokerdown," had him
h"or~ht TO Court to be exposed before a
jury 90 tho "cr'v nhvsician that had ever
.e"'e""od Grane-Nute." hut much to the
chaerin of the 'NVeellv," when our after
r"rs ae'~o' him If the article he wrote
about cc&ee was true he replied. "yes."
etate~e~t No. s roads: "The health
~Ctf"ors OF Mich, Mainc. Penn, New
Hum, end other states in their Official
bulletins have for years been denonncing
as n"enostoroue md fraudulent thu claims
wade by the Postum Cereal Comnanv."
We =" not recall any criticism evcept
from Mich, Penn, Maine and S. Dakota.
The average reader might think that
the opinions expressed by the State on
ci7fs are ALWAYS correct. but that CON
clusion is not borne out by facts.
As an illustration: About thirteen ve,r.
aro the Dairy and Food Commission Of
Michigan fer some personal reason printed
severe criticism on us for making Pcs.
Of Barley according to hi. Official
at market price and selling too
hirh, He was shown there was never a
zrain Of barley used in Postum. His re-
port was false and misleading. The gov
ernor dismissed him.
We believe that most Of the state