The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1911-05-15
Law Which keokuk Industrial Asso-
citation Had Passed is to be
Taken Advantage of by
Many Cities.
RESULTS
OBTAINED
President Frank Armstrong of lowa's
Admen's Club Suggests Turning
Fund Over to orsani-
zation.

The keokuk Industrial Association
has been the author of bill-that
authorizing cities to create depart
ments of publicity-which Is being
well received throughout the state
now that it has become a law, End it
is expected that within the next year
many cities will take advantage of it,
especially Des Moines. In a special
article which appeared in the Regis
ter and Leader Sunday Frank Arm
strong writes:
The new law authorizing cities to
create departments of publicity opens
splendid field for work by the local
clubs of the Associated Advertising
clubs of Iowa.
While the law contemplates the en-
pioyment of superintendent of the
department, and such action would
probably achieve the largest measure
OF success in the leading cities of
Iowa, greater results with limited
appropriation will be secured by CO.
operation between the municipal au-
thorities and the local advertising
mems club.
1t would be an easy matter to ar
range the appointment of nominal
head of the department from the men,
bership of the advertising club, and
by turning the appropriation over to
the club to handle as a body, secure
the cooperation of every member of
the organization in making one dol
lar do the work of several ordinary
advertising dollars.
The Associated Advertising Clubs
of Iowa include at the present time
active organizations in Cedar Rapids,
Davenport, Des Moines, Hartley, Iowa
City, Maquoketa, Muscatine, Newton,
Sioux City, Fort Dodge, Waterloo and
Iowa Falls.
These clubs are doing a work of
inestimable benefit in their various
fields, through exploiting the advant-
ages of the municipalities named
not alone in 'furrin parts,' but as
we'll through acquainting local resi-
dents, even to the oldest inhabitant.'
with facts previously unknown and
therefore wholly unappreciated.
Good Work at Iowa City.
The Iowa City club might be cited
as an example, though many others
would serve to illustrate the point as
we'll.
This live organization has brought
the entire city to a realization within
the past few months Of possibilities
undreamed Of New interest is being
taken in the state university through
out the state as q result of plans for
mulated by the advertising clubs.
New trade has been developed through
better advertising on the part of the
local merchants. better feeling and
better business tone is evidenced
on every side.
The club is now printing very at
tractive small booklet that fits the
ordinary business envelope and sup
plying it at cost to business houses
for enclosure with their mail This
gives Iowa City a great amount OF
Ndiuepie PupiiSits "ltloul cent OF
expense.
The stories they have sent out
through the newspapers of the state
have been another great source of
benefit Many, other lines of activity
might be mentioned but for the pro-
verbal lack of space.
These illustrations are given merely
by way of showing the great amount
of good that an advertising club can
accomplish without the aid of an ap-
The work of all the adj
clubs of the state has so far
been accomplished without the aid of
funds.
With the "sinews of war" thus
provided, it may be readily imagined