The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-08-12
TELLS Of lD MEMS MEETING
SOUTH CAROLINA MADE GREAT
HIT. SAYS MIR. MAXWELL.
President of Charleston Club and
Several Delegates from Other
Towns Return from Convention at
Boston - Work OF Upstate Men
Praiseti-Charlcston Meistersingers
Made splendid Impresslon-Jcrry
Moore was IT.
News and Courier. Aug. Z .


Carolina delegation to the big Con-
vention OF the National Association
of Advertising Clubs Of America. held
August 1 to 4 at Boston, arrived here
yesterday afternoon on the Clyde
steamer Apache. Among those vino
returned yesterday were President NJ.
c. Maxwell. OF the Charleston Ad
Club; Secretary A. Mop. Handy. Of
the Columbia Chamber of Commerce:
LaCoste Evans. of the Cheraw board
OF trade. and Messrs w. w. Wanna
maker and Havelock Evans. OF the
Orangeburg Chamber OF Commerce.
and A. ID. Matheson. of Bennettsville.
President Maxwell said the entire
trip had been most pleasant and prof.
table The rest Of the South Carolina
delegation. headed by Secretary A. w.
McKeand remained for the full ses-
sion Of the Convention.
President NJ. c. Maxwell. Of the
Charleston Ad Club. when seen by
reporter for The News and Courier
yesterday afternoon and asked what
impression the Carolinians made.
said: The Carolinians were most
cordially received and made a decid-
ca impression. The Palmetto badge
was the centre Of interest. The Meis-
terslngers Quartette was q decided
hit all the way up and throughout the
Roston Convention.
New York and Boston papers fea-
tored the Carolina delegation. The
Boston Transcript gave two columns
Of Secretary McKeand's speech and
other papers carried equally valu-
able advertising for the State of
South Carolina and the South.
The delegation was besieged with
Questions from business men In the
Hsh anxious to know Of commercial.
Industrial and agricultural conditions
and opportunities I'm this section. II
is the unanimous opinion Of the re.
turning boosters that this trip was
nm rdvertising feature of incalculable
value TO the entire State.
The Printers Ink cup Is offered an
nually to the State making the best
show OF progress along advertising
lines and the stay-at-homes can get
some idea OF the wide swath the
South Carolinians cut when 1 say that
the Carolina delegation was regarded
the favorites In the race for the cup,
To be kkept for one year by the win
ners."
President Maxwell spoke In glowing
terms OF the splendid work done by
the Upstate delegates headed by
Secretary Handy. of the Columbia
Chamber OF Commerce. The progress
sive cities Of the rest OF the State
worked shoulder to shoulder with the
Charleston crowd and We'd with each
other In boosting the whole State and
the entire State. In fact. the dele
gates from up the State were q tre-
mendous addition to the boosters and
II n believed the trip will more and
more result In harmonious team
work on the part OF progressive men
OF the entire State for the good OF
all.
President Maxwell said that the one
thing that impressed him above all
others was that the newspapers re-
ceived the universal and unqualified
endorsement OF the ad men as being
the best advertising mediums for all
purposes. Various kinds OF advertis-
ing were spoken OF and praised for
their especial purposes. but II was de-
clared by all that the newspapers
were the best mediums at all times
and for a'l things.
The most important feature I'm ad-
vertising was the absolute necessity
OF telling the truth. and nothing but
the truth. declared the advertising ex-
perts from all over the world.
Mr.. Maxwell. In speaking OF the
MeIstersingers' Quartette said that
they made n hit at the opening OF
the Convention and grew steadily in
popularity till their singing was the
topic OF the day. When Mr.. Dobbs
called the Convention TO order ne an
nounced that the Meistersinper-s
Quortette of Charleston would sing
The sammy Dobb's Coca Cola Sons"
The Meisterslngers SANG this song first
last winter ON the occasion II MIR.
Dobbs addressing the AL Club. The
biz Convention went Wild over the
song and the Mclstcrslnscrs had to
sing a over three times.
Al the great watermelon cutting
IN. AIDl-tnralnn..r. Dn..roH ~.