davidaulloa/AmericanStories huggingface dataset:
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28

think it is possible to get up any set
of rules governing advertising, because
just as surely as you try to do this
YOU will find the rules won't work
Instead of being set of rules, ad
vertising mainly consists of having the
right idea and using It at the right
time That sounds simple. and it Is
too, but IL is one of those things so in
formally simple that they are hard. We
make 1t hard sometimes because we
try TO go about il with a set or rules
which some one has told us about, or
We try to apply TO it other tests in.
stead of trying TO apply to 1t the one
test of simplicity and plainness and of
common sense. TO my mind there are
only three fundamental principles in
advertising, and these are as follows
First be honest; second, be sensible,
third, be persistent.
Il say be honest because every
advertiser should remember that s.d-
vertising doesn't create value-it mere
~ tells of it. The value has to be in
the article itself Advertising never
added or detracted from any article
ever sold and. while it is possible
through advertising to create lot of
first orders through representation.
yet it would be impossible 10 repeat
such an advertising campaign, and no
permanent success was ever built up
on misrepresentation or misstatement.
Il say he sensible be cause there
are so many men who seem to talk
about everything else but the right
thing when they get to writing ad-
vertising copy. BE sensible because
the majority of people who read copy
are endowed with good common sense.
81 say he persistent because Won
have to keep eveTlastingly at it. PEG
pie soon forget-there is so much to
attract their attention-and unless We
keep persistently at advertising We
had better not begin at all. As my
good friend Colonel LATE Young Of
Des Moines has said, Every man.
woman and child in this country
knows that a railroad crossing is dan
gerous, but the railroads don't take
down their Stop, Look. LstenU'
signs Keep up advertising and be
consistent. Why? Because the hardest
thing to find today is yesterdays news
paper. If you don't think so, try TO
find one
There is no particular mystery
about advertising. In the last analysis
it is simply common sense plus print
er's ink"
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28
FiELDER-CATCHER Is
SECURED BY CARNEY
William Stevens Is Purchased by
Rock Island From Boise,
Idaho.

William Stevens, an outfielder and
backstop. has been added to the Is
lander string. He was secured by
purchase from Boise, Idaho, in the
Union league. He was with Ia
coma, in the Northwest league. last
season. Manager William Carney
has wired Stevens at his home in
Reed City. Mich, to be on his way
to Rock Island to practice with the
SQUAD at the local park. Transpor-
tation has been forwarded Stevens.
Manager Carney knows Stevens per-
sonally, has seen him in action and
says that he ought to prove a strong
acquisition TO the Rock Island team.
Harle Wagner, pitcher, reserved
from last season, arrived today from
his home in st. Louis.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28
MRS. RAYMOND HITCHCOCK.

Miss Flora Zabelle, leading woman
with Raymond Hitchcock in George NJ.
Cohan's The Man Who Owns Broad
way" which will be seen at the Grand,
in Davenport, tomorrow night wrote
to friend last week and told her this
might be her last appearance on the
comic opera stage. At the close OF the
present season. Miss Isabelle. who in
private life is Mrs. Raymond Hitch
cock. will go to Paris to study under
the noted Jean de Reske and later she
will study at the conservatory OF
Munich. devoting considerable time TO
German school of music. Miss Zabelle
is an American by birth and her father
is prominent preacher of Chicago The
knowledge that she possesses a voice
of beauty has decided Miss Isabelle up
On an operate career. When she first
came to this country seeking a position
on the stage her sweet voice attracted
the attention of the astute Henry w.
Savage and she was given a position
in the chorus of his English Grand
Opera company. The young singer had
higher ambitions. however, and in less
than three months after her debut in
the chorus she was given an oppor-
tunity to sing one of the leading roles
in III Troyatore." Her work was of
such an excellent order that the fol
lowing season she was promoted to
the prima donna role of one of MI.
Savage's comic opera companies. For
the past three years Miss Zabelle has
been the leading woman for Mr.. Hitch
cock. Al the close Of her studies
abroad il is Miss Zabelles intention to
enter the grand opera field.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28
F. WOLTMANN Is WINNER
First Honors IN KrakeeI Bowling
Club Events.

Frederick Woltmann. president Of
the Krakeel Bowling club, by virtue
of his high average score for the sea-
son of 1909-191O, won first honors
in all events in the championship
bowling match. which was held last
week at the Harms alleys and was
concluded yesterday. Mr.. Woltmann
with Oscar Lift. entered in the dou-
bles and the team carried off first
money with 1908 pins for three
games. Arthur Harms and w. Sni-
der took second money in the dou-
bles with 9SS pins and Louis Harms
and Mr.. Robertson were third with
976. The other entries had scores
ranging from 976 down into the
eight hundreds. In the singles Mr..
Woltmann again showed class by
rolling 539. His partner took sec
ond money with 504. In the "all
events Mr.. Woltmann was high and
J. Claussen was second.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28
JOHNSON STILL AT LARGE
Champion Makes Every Effort to
Keep Out of Jail at Frisco.

Keep out OF Jail at Frisco.
San Francisco, March 2S.-Jack John
son has paid nearly a score of $25 fines
for speeding in his automobile. but the
prospect of serving the sentence of %
days in Jail imposed by Judge Tread
we'll last Saturday makes him quail.
Yesterday Johnson appeared before
District Attorney Fickert and asked if
nothing could be done to save him from
prison. Fickert intimated he thought
the punishment severe and said he
would use his influence to get the SEN
tence modified. Judge Treadwel said,
however:
''The trouble with Johnson is that he
gets too much advertising from these
arrests. He has paid s25 fines Is or IS
times and each time he gets advertis-
ing worth thousands of dollars. Let
him keep within the speed limit and
pay for his advertising"
Judge Mogan will hear the case on
appeal today.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28

Fourierism was social system
founded by Charles Fourier, born IN
France 1872. died 1881 Fourier advo-
Gated cooperative industrialism. cou-
pied with the idea that society should
be organized into "phalanges." The
phalange was TO number about 500
persons, who We're 70 live in a com
mon building. with a certain portion
OF soil for cultivation. The staple in
dustry was TO be agriculture but the
various groups might devote them
selves to such as were best suited 70
their tastes. Several attempts were
made 10 carry out Fourier's theories.
but the result in each case was fail
ure.-New York American.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28
IS ANOTHER RENO
SapuIa, Okla, All Stirred Up
Over the Morris -Schreck
Battle.
CRUCIAL FOR NATIVE SON
VIII Enter the Ring Weighing 245
Pounds and ON the Long End
of the Betting.

Sapulpa, Okla. March 2s.-Ehminat-
ing open saloons and gambling halls.
Sapulpa looks much like Rendo did
July + This is the day of the Carl
Morris-Mike Schreck battle.
OF course the match this afternoon
will not be q championship affair. nor
anything like one. but it is the biggest
fight Morris has engaged in, and that
is quite enough 10 make all Oklahoma
stand on tip-toe and attract much at
tention from every part of the United
States.
The arena in which the battle will
be held seats approximately $4,000 per
sons and practically every seat is sold.
Although tickets cost from SO TO so
each, nobody is Directing to the prices.
ODDS TO 1.
The fight is scheduled 10 begin al
o'clock and go - rounds. The betting
is 20 l that Morris will win. to l
that he will win within 10 rounds. and
even money that Schreck takes the
count before five rounds have been
fought. And there is plenty of Morris
money in sight. Few are backing
Schreck.
Morris will weigh 245 pounds when
he enters the ring. SChreck weighs a
trife more than 200. He appears TO be
carrying extra flesh. In most of his
fights he has trained down to $50
pounds. But he says he feels good,
even though he looks heavy.
FLYNN WINS BLOODY GO.
Muskogee, Okla, March 28.-Jim
Flynn of Pueblo last night knocked
out Al Mandino of Chattanooga.
Tenn, in the fourth round of a
scheduled 15-round fight. Mandine
was foored four times in this round.
The fight was one of the bitterest
and most vicious ever staged in this
part of the state. The ring was COW
cred with blood at the end of the
first round and head. shoulders and
chest of both men were smeared
crimson when the fight ended. Man
dino was fioored six times during
the four rounds. In the last round
Flynn chopped a right TO the jaw
during the infghting and Mandino
went down. Three times he quickly
sprung to his feet, each time to be
fioored He was apparently craZed
by the blows, the last time spring
ing to his feet with his back to
Flynn. His seconds then threw the
sponge into the ring.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28
ton that not much stock is taken in
the bluff that Tearney and Kinseiia
have been putting up.

nave DcCA
Clarence Rowland, manager and
owner of the Dubuque club, gave out
the following interview on the nation
al boards decision:
MY predictions as TO the outcome
of the Waterloo litigation have come
true to the letter. Let Tearney ap-
peal, it matters little The national
association have handed down a deci-
sion so complete that the national
commission can not even change a
letter of the ruling of this board
Tearney has taken occasion TO call the
decision 'frame-up, branding each OF
the nine members Of the national
board of arbitration as fakirs. 1t has
been the most indiscreet and unwise
of his many improper statements
made through the medium of the Chi
cago press during the trouble. He
will be asked to resign his position
Immediately, meaning that he has no
longer than April 18th to serve as
president of the Three-Eye league.
KinseIla will be asked to make good
his bluY with Quincy by transferring
the Springfield franchise to that city
and thus, in a measure, making up for
the inconvenience and expense under
gone at Hofer's city in their efforts TO
land a berth in the Three-Eye league
through the Dare Devils advice. We
are ready and prepared for the COM
ing season and have now only to wait
for the drawing up of a schedule to
conclude all matters. Dubuque will
have a good ball team this summer,
and an aggregation of players who are
going to fight for first place from
start to finish"
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28

State of Ohio. city OF Toledo, Luz
cas- county, ss.-Frank ]. Cheney
makes oath that he is senior partner
Of the firm of F. ]. Cheney & Co,
doing business in the city of To-
ledo county and state aforesaid, and
that said firm will pay the sum of
one hundred dollars for each and ev-
e.y case of catarrh that cannot be
cured by the use of Halls Catarrh
Cure. FRANK J. CHENEY.
Sworn to before me and subscribed
in my presence this 9Th day Of De-
cember. A. D., 1886.
(SeaD A. ID. GLEASON,
Notary Pubic.
Halls Catarrh Cure ia taken IN
ternally and acts directly on the
Blood and mucous surfaces Of the
system. Send for testimonials free.
F. J. CHENEY & co.
Toledo. Ohio.
Sold by all druggists, Is cents.
Take Halls Family Pills for con-
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28

are talking to one or two persons at a
time. so that it might properly be said
that advertising conducts public
school, while craftsmanship gives indi-
vidual lessons, but in each one you are
teaching, whether it be in printed ad-
yeTtising or in oral craftsmanship.
Nov let's consider the advertising
side of this question for a few mo
ments AS | have said before, don t
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28
NO OCEAN BALLOON TRIP
German Aeronaut Decides to Wait
Before Attempting Voyage.

Kiel, Germany, March 2S--Joseph
Brucker has decided to postpone until
next fall his attempt TO cross the At
lantic in the dirigible balloon SuChard-
The voyage had been planned for this
or next month. and the delay is to per
NIT of trials of the balloon and its ma
chfnery overland before the trans-At-
lantic trip is overtaken.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28
STATE TITLE is CLAIMED
Naperville School Backs Out of
Promise to Meet Local Five.

Because of the fact that North
western college at Naperville re-
fuses to play Augustana for the bas-
ketball cham ionship title of Illinois,
word having been received TO that
effect this morning, Augustana
claims that title. After all arrange
ments for the clashing of these two
teams had been practically made. it
looks as though the Naperville five
had gotten a case OF cold feet and
was afraid to spoil its seasons rec
ord by risking a battle with the To-
cal FIVE in backing out of the game
the last minute.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28
Where Tearney Is Popular.

Chicago, March 2s.-Al Tearney,
boss of the Three-Eye league, proved
that his war in the professional cir
cult had not injured his standing in
the semi-pro field when the Amateur
Managers league elected him presi-
dent for the 18th consecutive time
at last nights meeting of that body
at III Washington street
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28
A Kidney Cure
You Can Bank on
Prove the Treatment Before You Pay
For It-Your Druggist Has Free
Sample Package for You.

Kidney diseases Justly produce in
tense fear in the hearts OF those afflict-
cd with IT, for unless treated promptly
by the right method they usually end
fatally.
Every sufferer from kidney or bIad-
der trouble may thank science for the
new trea tment, Dr. Derby's Kidney
Pills.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28

Kewanee Ill March IS. - Petitions
have been circulated here by fans ask
ing that Central association ball games
this season be not started until after
4 o'clock each day
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28
To Preuent the Grin

Laxative Bromo Quinine removes tn
cause. There is only one "Bromo Qut
nine" Look for signature of L. w
Grove % cents.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28

Pitcher Clarke OF Waterloo will
be released by the Chicago Cubs and
with Pitcher Cook of Peoria will go
back to the minors. The only re-
cruits the Cubs will hold will be
Pitchers Fred Toney and Pepper"
Griffin, First Baseman Victor S.
Safer and Infielder Jimmy Doyle.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28
The Theatre
BuRLEsoUE ATILLINoIs.

Tomorrow evening the Gay Morn
ing Glories." a burlesQue organization
is TO appear at the Illinois.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28

The Peoria Star accuses the city
editor of the Peoria Journal of hav-
ing 'insulted" Dick Kinsella. I'm
possible Anyhow the Journal mere
ly told the truth about the Spring
field boss.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28

This is a poor week TO begin the base
ball training season, as most Of the
Three-Eye clubs are doing. Three
cold waves are due, according 10 the
weather bureaus advance forecast,
the last to arrive about Saturday.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28

Guess the Decatur chamber Of com
merce saw il coming. Virgil Saunders.
who is trying 10 start something in
the baseball line for Decatur. asked
for $1,000 from that organization TO
help matters along. but vas informed
its money was not raised for such a
purpose Nobody seemed anxious 20
dig up. which is s pretty good indica-
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28
THREE-EYELETS

The Davenport players are drift
ing into the city this week.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28

All the news an the time-The
Argus.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28

Davenport Is 10 get First Baseman
Kelly from Waterloo. The Boosters
got him from Omaha, by which club
he was drafted from Red Wing.
Playing with the last named club
last season he hit at a 800 clip. He
looks about the best OF any of the
new ones on Manager OLeary' s
staff
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28
81 had been given
up to die by three
of our best doctors,


of our best doctors,
[ could not stand it TO be on my
feet and l was so swelled in the
abdomen | could hardly breathe.
But thanks TO DR.. Miles Heart
Remedy and Nervine | am able to
be about the streets, walking ad-
vertisement of the curative quail
titles of your remedies, although !
am 70 years old. "
JOHN K. COCHRAN,
Lewistown, III.
Better than any statement we
could make regarding the value of
DR.. Miles Heart Remedy
are these words of Mr.. Cochran.
He speaks from experience, the
highest possible source of knowl-
edge. If you have any of the
signs of = weak heart, such as
pain ir the left shoulder or arm,
fainting and hungry spells, short
ness of breath, smothering spells,
fluttering or palpitation of the heart,
you need
DR.. Miles Heart Remedy
which for over twenty years has
been recognized as the best prepa-
ration of its kind TO be had.
SoId urder eua-z1 assuring the
return OF the price Of the first bottle u -
fails to benefit. AT AL DRUGGISTS.
MILES MEDICAL CO.. Ei'lhart, Ins.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28

NJ. H Sexton has been fighting
Kinsella in the same manner as the
schoolmaster fights" the unruly pu-
pill, or. to make the comparison more
apt. as the court fights the pris-
oner who is brought before him for
breaking the laws Any time Mr..
Sexton has fought" Kinsella it has
been q matter Of the Spring field
boss own starting and a breach OF
baseball or even civil Law on his
part, 70 boot.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28

When the Three-Eye directors audit
the next batch of bills they had bet
ter look for one for that long tele-
gram Kinsella sent TO Tearney the
other day. If Dick had had to pay
for II out OF his own pocket he woc-d
have simply given it out TO the news
papers and sent 1t TO Tearney for the
price OF a two-cent stamp.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-03-28

Wonder II these parties who have
been kicking about the terrible ex-
pense involved in travelling to and
from Waterloo have figured out ex-
actly how much less the mileage will
be with Waterloo out and Quincy In
Hope the national commission
doesn't overlook this point, which
completely upsets the argument that
the attempt to change the circuit
was made in the interest of economy.
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-03-12
COTTON MARKETS.

Nov York. March Ii.-N-h!le realizing for
over the Weekend caused 8 slight reaction
during ,o-day's carly trading In the cotton
market the tone was generally steady to
firm. with prices showing an upward ten
dency. and with the close very steady a, q
net gain OF to 10 points. The mark
opened stcady advance OF ! to ,
points. which WAS rather better than due
orders and during the hrst few minutes sold
10 points. net higher on reassurins ad.
vices from Lancashire the buillsh construc-
ton OF the week figures, and incrcas
Ing confidence in a hullish census report. a
week from Monday. owing TO the figures OF
the Texas state Department OF Agriculture
Indicating ginning OF only $50 bses in
that State for the month OF february
Around 1851 FOR May realizing became
heavy enough 10 ease prices OF slightly, the
~hirh appeared 10 be Influenced by the
official forccas, for cooler and unsettled
weather In the Southwest. But there va.
no aggressive dealing. bulls gave support
on moderate dips. and the market later
hrmed up again on buying of old crop
positions, reaching the highest levels for
the day when May contracts sold to 1t.5s
or II points net higher and s2.e5 a bale
above the low level OF the week.
Private cables from Liverpool reported a
was i;ilc prospect that Lancaster spinner.
would vote in favor OF the curtailment prop
ositlon next week. The weekly consump-
ton OF Great Britain and the Continent
during the month Of February was csti-
mated 1900 bales against 10000 last
bales against 1875 last week and li.s5.
fast year. To-day's receipts at New Orleans
G.a5s bales, against o,Sss las, year.
Futures opened steady and closed very
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-03-12
NEW YORK PRODUCE MARKET.

New York. March ll.-Four-Steady. With
quotable changc; spring patents. s4.W95.l5
winter patents, $i.22Wloo. Rye Fiour--No,n-
inal. observation-disclosures; American, 50 {. i.
l., New York Corn Mcai-Stcady; iine
white and yellow, Sl.l5 l.20; coarse. sl.lc
Qll5; kiln dried, Sa.su. kye-Dull; No. .. s..
nominal {. Q. b. New YORK. Bsriey-Steady;
maIting sl41.to {. l. +. New York. Wnea,
spot stcauy, No. red DC; elevator and
s5c. /. o. b. afoat. Futures unchanged to
Il higher: May. .6iac. Corn-Spot iii I'M ),
sianuard white. Sec. so >. Sd.s; 40. j. Soc.
Futures nominal. Beci-S STEADY. Cut meats
steady; picked bellies. lllani3o; pickicd
hams, l3c. Lard-Steady; Middie West,
prime. 9.2o; refined steady; continent, Sy6,
compound, 1925 ioAc. 1ailow--nul; prime
city hogheads. sac: country t24ic. le-
troieuma-steady; refined, S7.N; remned, bulk.
$3.50. kosn-Firm; strained, common 10
good, sL6UGy 40. Turpcntine-tirin; machine,
uarrels, 95.ac Rice-Stcady: domestic. ~ Il
Orleans. open Kettle, 3oWooc. Sugar--ltaw,
hrn,; refined STEADY. Cotton seed oil MAS
quiet Win prices steady ON scattered com
mission house buying and absence oil press.
nrc Futures closed point lower to :
points higher. March, $5GSuJ.io. April,
S6.Hy6.7S; May, S6.s3; June. sIS;@c.:0; Juiy.
S5.9i46.a3 Prico crudc, fo.G0ct1.a,. prime.
summer yellow, s6.GjW6.sO; primo winter.
yellow, s6.$o46.35 Concc-Futurcs steady /,
net three points lower to three hon,s hiyn-
or. Spot quiet; Rio No. Z. isii q l3% santos,
inal. Enthusiastically: creamery, extras, ,5,.
Gy.6c. Cheese-Stcady unchanged Eggs
Irregular: Southern, 264 3jc. Iota toes = In
,cgu.ar; Jersey sweets. per barrel, >..Gu 70
3.io; Eastern Shore, sl.7oa3. Cabbascs-- l'Irni !;
florida, per crate, SlGp3.oQ .s
The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-03-12
EDUCATED FARMERS.
Where tho '.uuL Wo-i, uf Agricultural
Colleges mud Hook Fnrmcrx
Comes tn.

The Florida Times Union declaring
that tho man who does anything cor.
rcctly confers Il hcGcflt Indirectly uron
all, but IL he doesn't know why he does
1t in the manner which proves to be tina
right one his usefulness stops there.
pleads 10. more book farmers
IF he knows says the Times t-uion.
why lie does it in that Way, lie may
be bic to extend the piincple 10 other
matters 10 Which 1t is equally adapted
and thus become more useful 10 him.
self and the world, Ncl stocked with
reasons WIZ. ',c becomes an export
and is able TO teach othcrs. This is
the benefit OF all technical education =.
In agriculture rs In other pursuits. IN
Hopkins's story OF the soil farm
boy who has had al AGRICULTURAL train
ing is made to say:
MS said, did not go o the agri-
cultural college TO learn the practice or
the art Of farming: J went to learn tho
science Of agricilturc; but, rs a matter
or fact. found tina; tho college pro
lessor knew about as much or practi-
cal agriculture as ! did, and "a great
deal of science that I did not know
THE only way TO know the value
or training in an agricultural college
is to consult these who have been grad