davidaulloa/AmericanStories huggingface dataset:
The Yale expositor., 1911-05-25
BEST RESULTS FROM
STEADY ADVERTISING
BY VIM. c. Freeman.

l read recently a paragraph headed
"A TEST OF MEMORY"
1t said that If q man were asked the
time he would pull out his watch and
answer the question, but If, a second
later. he were asked again what time
it was, he would have to again look at
his watch before he could tell.
The writer said that nine out of ten
men would do this very thing.
The application of the story should
be helpful to advertisers.
1t is difficult to make an impression
with irregular advertisements. The
people must be CONSTANTLY RE-
MINDED
There are exceptions to this rule, OF
course. but the exceptions apply only
to special events-like a circus com
ing to town or a flight of bird men.
A lasting impression can be made
only by STEADY ADVERTISING.
The name of the firm-its business
the address, you would think, by con-
slant repetition-would be easily re-
membered, but business men are not
taking any chances of emitting, in any
advertisement. any one of the three.
There is an instance on record Of a
furniture house advertising without
the use of either name or address and
It was successful, but 1t is the only
case ! know Of
Trade-marked articles do not need
the name or address of the manufac-
turer, but there is no let-up in printing
the name, SO that 1t will be a constant
reminder.
We do not acquire our knowledge
of the people we buy from EXCEPT
THROUGH ADVERTISING-and we
must have it before us constantly or
we will forget them.
A live merchant must keep his name
before the people all of the time II
he wants to hold his old customers
and get new ones.
He need not spend fortune to do
It. A two-inch advertisement every
day has made many a BUSINESS fam
Gus.
ADVERTISING CONSTANTLY -
even with a small space-is better
than spasmodic, season advertising.
The Yale expositor., 1911-05-25
REPATRIATED.
HE HAD $4,000 IN CASH IN 1908;
NOW WORTH 100000.

My parents were originally Cana
dams from Essex County, Ontario. /
was born in Monroe County, Michigan,
from which place l moved to Red Lake
Falls, Minnesota, where ! farmed for
% years. l sold my farm there in the
summer of 1903 and in September of
that year came to Canada with my
wife and eight children. l had about
$500 in cash, team of horses, COW,
few sheep and some chickens. / took
up quarter section of land near Jack
Fish Lake, Meota p. o., and later on
purchased for 100000 an adjoining
quarter section. l have now 48 head
Of cattle, number Of horses, good
buildings and consider my holding is
worth at least 100000 My children
have raised from $500 to $500 worth
have been here. have never had a
poor crop and have never had one
frosted. My wheat has averaged from
25 to so bushels per acre with one or
two years considerably more. My
oats have always yielded well up to so
bushels per acre and once or twice as
high as IS. My cattle have never been
stabbed in winter, and do not need 1t.
! consider that this country offers bet
ter opportunities for settlers than any
where l have ever been. l am sure
that almost any person can come here
and buy land at say $500 per acre
and pay for II in one crop. My ex-
perience is that IL a man farms his
land in the right way he Is not likely
to have his crop frosted.
Most of the settlers in my district
are Americans and Canadians and
know lots of them who came here with
little or no capital who are now do
ing well, but do not know of any who
have left through disappointment, or
becoming discouraged, have returned
to their former homes.
EUGENE JUBINVILLE.
There are many whose experience
is similar to that of Mr.. Jubinville.
Secure Canadian Government litera-
ture from nearest Canadian Govern
ment Agent, and see for yourself.
The Yale expositor., 1911-05-25
ALPHABET FOR statesmen
Rx e. E. Roden.

Attempt just as much, or more, than
you can well do.
Be careful not to overestimate the
fine points of your life.
Count we'll the cost of q night "out
with the boys
Don't make personal remarks about
your competitor.
Endeavor to have each months
sales show an increase.
Find the weak spot in your man.
then attack it.
Get down to business the moment
you meet your man.
Hold your word as sacred as your
oath.
Indifference is not independence.
Jump at conclusions only when the
conclusion is in sight.
Keep close to the trade.
Let nothing shake your faith in
yourself.
Make friends, but no intimates, in
the trade.
Never practice deception--it will be
found out.
Observe rigidly every rule of your
house.
Place your confidence cautiously.
Question not the wisdom of houses
orders.
Repeat strong points of your selling
talk occasionally.
Study your prospects before begin.
ming your argument.
Talk earnestly and always to the
point.
Utilize every peculiarly Of your Gus
toner to appeal to him.
Venture suggestions cautiously.
Watch your customers face while
you talk TO him.
X-tend to all friend greeting.
You must be ever on the watch for
new schemes.
Zeal and industry will surely be re-
warded.
The Yale expositor., 1911-05-25

again. / don't know how to express
my thanks for the good it has done me
and hope all suffering women will
give Lydia L. Pinkham's Vegetable
Compound trial. 1t was worth its
weight in gold. Mrs. j. z. ENDLICH.
r. F. ID. No. Z, Erie, Pa.
Lydia e. Pinkham's Vegetable Com
pound, made from native roots and
herbs, contains no narcotic or HARM
full drugs, and to-day holds the record
for the largest number of actual cures
Of female diseases we know of, and
thousands Of voluntary testimonials
are on file in the Pinkham laboratory
at Lynn, Mass, from women who have
been cured from almost every form of
female complaints, such as inflamma-
ton, liberation, displacements, fibroid
tumors, Irregularities, periodic pains,
backache, indigestion and nervous
prostration. Every suffering woman
owes it to herself to give Lydia E. Pink
hams Vegetable Compound trial.
If you want special advice write
Mrs.Pinkham, Lynn, Mass, for it.
1t is free and always helpful.
The Yale expositor., 1911-05-25
sn,as Women Wearing Featbers

Albany, N. Y.-For fifteen years
Mrs. Ralph Waldo Urine, authoress,
has refused to speak to women friends
and acquaintance who wore the fur
Of harmless wild animals or the feath-
srs of forest birds. Mr.. Urine so in
formed the legislative forestry, fish
cries and game committee at the
nearing on the bill to permit the trade
n aigrettes.
Mrs. Urine urged the legal protec.
ion Of the bird from which aigrettes
are obtained. insisting that milliners
,ould easily invent something to take
he place Of aigrettes and other
Gathers.
The Yale expositor., 1911-05-25
SUGGEST IT.

Next time you're out with friends,
and you're all wondering what you
can drink to quench the thirst-some-
thing that you'll all enjoy-suggest
COCA-COLA.
Everyone will thank you for an in
PRODUCTION to the most delicious, re-
freshing and thirst-quenching beverage
that anyone could drink. 1t is cool
ing-relieves fatigue and just hits the
dry spot. At soda.fountains or carbon
ated in bottles-5c everywhere.
AS to its wholesomeness-write to
the COCA-COLA CO., Atlanta, Ga, for
a copy of their booklet, The Truth
About OBSERVATION-DISCLOSURES by au-
thorities.
The Yale expositor., 1911-05-25

The family with young children that is
without sickness in the house now ana
then is rare. and so IL is important that
the head of the house should know what
to do in the little emergencies that arise.
A child with a serious ailment needs a
doctor, 1t is true. but in the majority of
instances. as any doctor knows, the child
suffers from some intestinal trouble.
usually constipation.
There is no sense in giving IL n pill or
n remedy containing an opiate. nor Is
flushing Of the bowels TO be always rec
commended. Rather give IL small dose
OF a mild, gentle laxative tonic like DR..
Caldwell's Syrup Pepsin. which, by clean
ing out the bowels and strengthening the
The Yale expositor., 1911-05-25
Keen on Side of NeWspapers.

Keep in touch with the newspa-
per men," is the advice Of Rev. G. F..
Reisner, q New York pastor
1T is great mistake for clergy
men TO keep aloof from newspaper
men and refuse to be interviewed"
SAYS DR.. Reisner. Everybody reads
the newspapers and If you want to
get your interests before the public,
you must advertise In this important
,gency. They will always treat you
aIrly II you give them reason for do
ng so. never could gct congrega-
ion in my New York church did |
OF get the newspapers on my side"
The Yale expositor., 1911-05-25
How He Did II.

At the dinner Saturday of the Mill
tary Order of Foreign Wars, Capt.
Carlyle l.. Burridge told of man
who, returning to his domicile at
cockcrow, underwent an inspection by
his wife, who desired to know how
he came to have large bump on his
forehead.
That? Oh, that's where I bit my
self" explained he Of the night key.
BIT yourself?" the lady repeated
after him. How could you bite your
self away up there?"
why. stood on chair" he said
Cleveland Leader.
The Yale expositor., 1911-05-25
Shouldn't He2

A very good natured broker, who is
very much larger than his wife, and
who likes his little joke at someone
else's expense, was sitting in the the
alter. A man behind him, not know
whispered, will you please ask your
wife to remove her hat?"
You'd better do it yourself. I'm
afraid"
Whereupon the man behind became
angry, arose, protested and left the
theater.
The Yale expositor., 1911-05-25
IF You HAVE A SICKLY
YOUNGSTER TRY THIS FREE

little stomach muscles. will Immediately
correct the trouble.
This is not alone our opinion but that
Of Mrs. N. ii. Mead of Freeport. Kans.,
whose granddaughter has been taking Ii
successfully and of Mrs. j. II. Whiting
OF Lena Wis. who gives 1t to her children
and takes 1t herself. 1t is sold in fifty
cent and one dollar bottles at every
drug store, but IL you want to test 1t in
your family before you buy 1t send your
address to DR.. Caldwell and he will for
ward a supply free OF charge.
For the free sample address Dr. w. B.
Caldwell. POI Caldwell building Month
cello Ill.
The Yale expositor., 1911-05-25
Who she Was.

well" laughed SQuiggles, some
men never know when they are
snubbed! That lady you just spoke
to was about as distant as they make
'em in her greeting"
well, why shouldn't she be?" re-
torted Jabbers. shes distant rela-
tive Of mine
by marriage?'
"No-by divorce. She got rid of me
at Sioux Falls back in 1898. "-Har-
per's Weekly
The Yale expositor., 1911-05-25

sy and my back was so sore and lame
j could not raise my arms above my
head. was finally induced to take
Doan's Kidney Pills and in six weeks
] was well. My cure was made in
1899 and l have enjoyed excellent
health ever since"
Remember the name-Doan's.
For sale by all dealers. so cents a
box. Foster-Milburn Co., Buffalo, N. Y.
The Yale expositor., 1911-05-25

that l am alive today.
The kidney secretions
passed irregularly and
were a b n o m a ly
thick; l had bad spells
with my head and at
times could hardly
stand. My left limb
below the knee be-
came SO badly swol-
len that l began to
treat myself for drop
The Yale expositor., 1911-05-25
Sure ThlnQ!

Hubby with newspaper)-Well,
well! Another bank gone to smash
and none Of the directors knew any
thing about what was going on
Mrs. Votington-Of course, not! 1t
wouldn't be so if the directors were
all women.-Boston Transcript
The Yale expositor., 1911-05-25
The Way of IL.

Knicker-How does marriage affect
accomplishments?
Bocker--A girl drops her music and
a man takes up his smoking.
The Yale expositor., 1911-05-25
He Got II.

Wont you give me an order?"
pleaded the too.pers:stent travelling
salesman
Certainly. Get QUIT"
The Yale expositor., 1911-05-25
Modern BUILDING.

Tnvestor-Do you think that new
house will hold together in a hard
wind?
Contractor-Yes, think II viii afte-
It's painted
The Yale expositor., 1911-05-25

almost helpless. /
went to three dec
tors and they did
me no good, so my
sister advised me to
try Lydia E. Pink
hams V eye ia lie
Co m pound, and
when I had taken
only two bottles I
could see q big
change, 80 / took
six bottles and l am
now strong and well
The Yale expositor., 1911-05-25

Do vour feet feel tired achv. and sore
Mt NIGHT? Rub them with little Ham
Inns Wizard Oil THEY'LL be glad in the
morning and so will YOU
The Yale expositor., 1911-05-25

If not God, whence duty? There re-
mains no other source than blind,
brutal, tyrannous force. Duty never
issues from that.-Mazzini.
The Yale expositor., 1911-05-25

The herb laxative. Garfield Tea. prompt
1y overcomes constipation. biliousness,
sick headache and insures better health.
The Yale expositor., 1911-05-25

Mrs. winsiows Soothing Syrup for Children
teethinR. softens the gums, reduces innamma.
ton, allays pain cures wind collie. 25c q bottle.
The Yale expositor., 1911-05-25

Those with whom we can apparent
Iy become well acquainted in few
moments are generally the most diff
fcult to rightly know and understand.
The Yale expositor., 1911-05-25
ELEVEN YEARS OF HEALTH.
Kidney Trouble Never Returned.

Mrs. Everett Griffith, 2S45 e. Indi-
ana Ave-, Evansville, Ind, says: II
was certainly in bad shape from kid
ney disease and 1t is really a wonder
The Yale expositor., 1911-05-25

The right kind of decision today
will put powder in your gun for to-
morrow.
The Yale expositor., 1911-05-25

Garfield Tea cures constipation, KEEP
the blood pure and tones up the system
The Yale expositor., 1911-05-25

Flattery is simply the nice things
we say about other people.
The Yale expositor., 1911-05-25

Many a man succeeds because he's
a good guesser.
The Yale expositor., 1911-05-25

II has been said that adver- I
Using is to business what steam ,
Is to the locomotive. We say )
advertising is to business what ;
the electric current is to the
motor. While you cannot see
its propelline power, it has won 4.
derful force just the same.
The Yale expositor., 1911-05-25

Don't let your money burn a hole
In some other fellows pocket.
The Yale expositor., 1911-05-25
SHE
SUFFERED
FIVE YEARS
Finally Cured by Lydia E. Pink:
hams Vegetable Compound.

Erie, Pa. -"I suffered for five years
from female troubles and at last was
The Yale expositor., 1911-05-25

If constipation is present. the liver
sluggish. take Garfield Tea it is mild in
action and never loses its potency.
The Yale expositor., 1911-05-25

ASK FOR ALIENS FOOT-EASE.
the Antis ptic powder shake into your hoes. Re
Ieves Corns Bunions, Ingrowing Nails, Swollen a. nd
eweatDg feet, Blisters and Callous spots. Sold
everywhere, 25c Don { accept any substitute. Sam
pie FREE. Address Allen s. Olmsted, lie Roy, NY.
The Yale expositor., 1911-05-25

Many fellow who falls into for
tune goes right through it.
The Yale expositor., 1911-05-25
,oportant 70 Mothers
And You Must Pay.

Experience is the best teacher"
quoted the Wise Guy.
Yes, but her charges are mighty
high" added the Simple Mug.
The Yale expositor., 1911-05-25
lSsdls SE!0a s se W.: H.: ;ss

occsAMNc cYAoNu easiest to work with and
O6t tHWO6 obHOOU starches clothes incest
The Yale expositor., 1911-05-25

. sa1's sss., Ti:s Thompson's Eye Water
w. N. w., DETROIT, NO. 21-1s11.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25
Do Ghosts Haunt Swamps?

No, never. Its foolish to fear a
fancied evil, when there are real
and deadly perils to guard against
in swamps and marshes, bayous,
and lowlands. These are the ma
laria germs that cause ague, chills
and fever, weakness, aches in the
bones and muscles and may induce
deadly typhoid. But Electric Bit
tiers destroys and casts out these vi
cious germs from the blood. "Three
bottles drove all the malaria from
my system" wrote Vim. Fre,well,
of Lucama, n. c., land I've had
fine health ever since" Use this
safe, sure remedy only. soc at
Swann.Day Lumber Co.'S. store.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25
Saved Child From Death.

"After our child bad suffered from
severe bronchial trouble for a year"
wrote G. T. Richardson, of Rich.
ardson's Mills, Ala, 1--WE feared it
had consumption. 1t had bed
cough all the time. We tried ma
ny remedies without avail, and
doctors medicine seemed as useless.
Finally we tried DR.. Kings New
Discovery, and are pleased to say
that one bottle effected complete
cure, and our child is again strong
and healthy" For coughs, colds,
hoarsness, lagrsppe, asthma. Group
and sore lungs, its the most infaIl-
ible remedy that's made Price
soc and 81 90. Trial bottle free.
Guaranteed by Swann-Day Lum.
Der Co.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25
A Burglars Awful Deed.

may not paralyze home so com
pletely as a mothers long illness.
Bnt DIR. Kings New Life Pills are
a splendid remedy for women.
"They gave ME wonderful benefit
in constipation and female trou.
ble," wrote Mrs. NJ. @. Dunlap,
of Leadill, Tenn. If ailing, try
them. 25c at Swann.Day Lumber
Co. s store.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25
Mrs ~ w Duncan of White

Mrs. G.. w. Duncan, of White
Sulphur Springs, ". Va, vino
has been visiting relatives in the
city and who when she came here
had Just recovered from a severe
spell of sickness, was taken much
worse Sunday morning. She was
taken to the hospital at Lexing-
ton Tuesday, being accompanied
there by her sister, Mrs. J ii.
O'Rear and Mr.. O'Rear.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25
Catarrh Cannot be Cured

with LOCAL APPLICATIONS, as
they cannot reach the seat of the
disease. Catarrh is IA blood or con-
stitutional disease, and in order to
cure it You must take internal rem
edies. Halls Catarrh Cure is Ia
ken internally, and acts directly on
the blood and mucous surfaces.
Hall Catarrh Cure is not a quack
medicine. 1t was prescribed by
one of the best physicians in this
country for years and is regular
prescription. 1t is composed of the
best tonics known, combined with
the best blood purifiers, acting di-
rectly on the mucous surfaces. The
perfect combination of the two in
gradients is what produces such
wonderful results in curing Catarrh.
Send for testimonials free.
F. J. Che ney & Co., Toledo, o.
Sold by Druggists, price 75c.
Take Halls Family Pills for con
stipation.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

Geese live to great age, cases
being known in which goose
has lived with a single family for
forty to fifty years. A book pub
lIshed in 1907, describing travels
in Scotland, tells of gander
that was killed by accident after
having lived at the same place
for about eighty years.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25
Eggs for Sale.

Eggs of pure bred poultry.
Barred Plymouth Rocks, soc per
setting of Is eggs.
Brown Leghorns, 75c per setting
of 10 eggs.
White Leghorns, 81 per setting
of 10 eggs.
Mrs. Nettie WEIGH,
Clay City, Ky.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

Mrs. Nora Earnest and children
who have been visiting Mrs.
Earnest's father, S. M. Mapel, at
Irvine the past several weeks,
have returned home. Mr.. Earn
est who has been in the South
for some months joined the fam
lily here Saturday.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25
IL Startled the World

when The astounding claims were
first made from Bucklen's Arnica
Salve, hut forty years OF wonderful
cures have proved them true, and
everywhere il is now known AS the
best salyo on earth for Burns, Boils,
Sealds, Sores, Gus, Bruises, Sprains
Swellings, Eczepa, Chapped hands
Fever sores ami Piles. Only 25c
1T Swaan,Day Lumber Co. 5 store.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

Reports received by the De-
'partment of Agriculture at Wash.
ington show from year to year II
decrease in hog cholera, aud the
Department now states thai it
believes the disease rs an cpl
demic has about passed.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

F 1t has been hot the past week,
the hottest weather for May that
has been experienced since 1896.
A nice, light shower fell Monday
about dark which greatly re-
freshed gardens, fields and pas
lures.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

Miss Weaal Rose, of Winches.
ter visited her aunt, Mrs. A. NJ.
Burgher.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

Old farmers tell us that the
heavy locust bloom indicates a
good crop year. This gives us
much encouragement, as the
bloom this year is exceedingly
heavy.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

Jas. A. Wallace, of Irvine, has
announced for State Treasurer of
Kentucky on the Republican
ticket.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

Mrs.YJ w. Williams has receiv-
ed nice line of Ladies Skirts and
is selling them at prices that will
make them 90 fast.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25
.WANTED-Salesman and Col

NEUTRALITY-SUSPICIOUS. and Col
lector on salary and commission to
Sc Sewing Machines and collect
on accounts. Party must furnish
horse and wagon. Call on or write
10 Singer Sewing Machine Co., In
corporated, Winchester, Ky.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

New millinery just arrived at
Mrs. J. w. Williams and at pleas
ing prices. Call and pick your
choice.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

Strawberries are ripe but the
crop is being cut short on account
of the continued dry weather.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

Miss Carrie Belle Mcpherson,
of Winchester, is visiting friends
in the city.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

Mrs. J. W. Williams has just
received nice shipment of elegant
lace curtains that will please her
lady customers. Ask to see them
when you are at this store.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

Mrs. j. Crews Rash, of Gin
cinnati, is visiting Mrs. A T.
Whit.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

Grover Barnett, of r. r. | Mt.
Sterling, was here the latter part
of the week. 80. --.. .
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

Bill Eaton arrived here yes
terday from the South.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

J. A. Fox went to Winchester
the first of the week and return
ed with his splendid little black
pony. ~-- -F----
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

;. The L. & K. will run an eXcur-
sion to Lexington Sunday to at
tend the bail game between Lex
ingtOn and Winchester.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

Fred Upton has gone to Fern
bank, Ohio, to accept employ
ment. Mrs. Upton will join her
husband in about thirty days.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

y Mr.. and Mrs. .E. b. McGlone
are the recipients of IA little girl
which came to their home on Fri
day morning May 18th.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

G. Shimsessel bought a nice
combined horse in Winchester
Monday for'$175.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

B. NJ. Mcpherson, the tie man
was here yesterday from Win
chester.
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

less, and that should submit
Dr. Pierce's will in the
home. His "Favorte Prescription" has cured
hundreds of thousands Of of
II the medicine graduated
ingredient
No alcohol in
medicine
with health. R
" NJ
The Clay City times. [volume] (Clay City, Ky.) 1901-current, 1911-05-25

LOCAL BREVITI Els.