davidaulloa/AmericanStories huggingface dataset:
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1911-02-27
PUBLISHERS POSTAL COMMITTEE.

On their advertising pages alone they paid for
postage on subscription copies at the l.
cent-a-pound NEUTRALITY-SUSPICIOUS.. 62926.52
If the rate h. been all sheets which
advertising appeared it is clear that they would
paid $lSS779.56 more than actually paid the l.
cent-a- pound rate.
These figures apply only to copies mailed by the
publishers ton which figures obtanable).
They take account of the newsstand copies mailed at
the secondcass rates by the companies of the
try The newsstand edition, in the of two of these
five leading magazines is larger than the editions mailed
direct to subscribers Those additional figures could
be obtained in time to meet this SNAP" legislation
These results are for the five concerns in America
publishing standard magazines carrying the largest
amount of advertising.
But the situation of individuals among these
five of the most magazines would be vastly
serious.
One of these five leading monthlies would, with
increase of only cent pound advertising show in it's
final profit and loss account for 1909 conducting
its business of SIS, 4O552.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1911-02-27
Exhibit D
Can the Magazines pass Onv the Increase?

r HE 4cents-a-pound rate advertising would re-
qure an advance of approximately SO per cent in
subscription prices of the widely circulated
zines if the publisher is to himself raising the
cost of living to the public in its consumption maya
zines.
Would the public pay so per cent. the same
article?
The question is answered eloquently and finally by
the subscription records of the magazines that forced
to increase their rates Canadian subscriptions
Canada enforced Accent rate American periodicals.
AS the discriminatory rate later withdrawn in
cases, we have complete cycle of record and proof
In-June. 1907. the Review of Reviews began to pay
cents pound postage Canadian subscriptions.
stead of cent and in forced
Canadian subscription price from So 90 $685. year.
Its Canadian yearly subscribers in July, 1907,
numbered 2,973.
At once the subscription list began to fall off, and
continued to do steadily until January 1870
come down to 904 names
Early in 1910 the Review of Reviews readmit-
ted into the Canadian postoffce at cent pound,
subscription price reduced to the old figure
and the Canadian list quickly came back" having
reached already in February the figure
nual subscribers.
What would happen If popular American magazines
were increased 90 per cent. to the public?
In this Canadian incident the price of the Review
Reviews was increased only 10 s-3 per and the
circulation fell o. cent
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1911-02-27
THE PROOF

In reply to the friends
brief statistical
against the periodicals is unjust, conGscaory
in
injustice n the
PUBLISHERS
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1911-02-27
A MAGAZINE ADVERTISEMENT
In Account With
THE UNITED STATES POSTOFFICE

In popular magazine published November 26,
1910, printed 224ine advertisement of a high
grade book publishing house
300 replies received LIE of them incosing
each 10 cents in frst-class postage.
The paper in which this advertisement printed
weighed .132S15 The half of it printed with
the advertisement weighed 06640625 ounces.
100000 copies of the medium through
the United mails transported
4,440.9 pounds of this advertisement
At 9.23 per pound--the pound cost of trans
porting and handling second class matter given
by the Postofce Department-the total cost of
giving the Postoffce services to this advertise
hieht was .S4o9'9o
Postage paid at cent pound .............. 44.41
Loss to Postoffice ACKNOWLEDGEMENTS. 365.49
THE PosTOFFICE's GROSS AND NET GAIN FROM
FIRST CLASS POSTAGE CREATED.
300 inquiries were received by the advertiser
$500 2cent stamps for inquiries. $74.00
1900 acknowledgements under 2-cent stamp 74OO
Six follow-ups to 300 inquiries under 2-cent
stamps ........ ...................... 444.OO
1,776 inquiries sent 10 cents in stamps .... 1880
74O sales made, each involving IL bills and II
remttances. under 2-cent stamp ........... $500
The 300 names of inquiries will be circulated at
least three times year for five years, under
2-cent stamps "a practical certainty of twice
many circularizations) .1,110Oo
Total gross direct sales of 2-cent stamps from
Profit of 40 per cent according to profit per-
centage of Postmaster General first class
Direct loss in transporting and handling adver-
tisement cost figured at 9.23 cents pound, in
Ultimate minimum net gain to Postoffice in hav-
ing carried this advertisement. ........... 52S35
BY ONE MAGAZINE ADVERTISER.
New York. January 2s, 1911.
Mr. r. w Hazen, Advertising Director,
The Curtis Publishing Company,
/ Madison Avenue, New York City.
Dear Mr.. Hazen:
During the year we paid the Postoffce Depart
ment for carrying first third, and fourth class mail
matter the sum of $496,7498S We shipped during the
year 1870 1,717,514 packages OF these S09,781
sent by mail and 907,733 by All of these would
have been sent by Parcels Post If the postal rates and
regulations permitted We paid express companies
for the transportation of the packages referred to
$347,392.30.
The above statement only mail matter out
of this house.. The figures given Any
statement of the number of which
receive would be approximate but safely
that it in of $500 pieces of first mail
matter. This is entirely conservative y
e3 Yours very truly,
~. COMPANY.
The entire business of this through maga-
zine advertising)
The publishers have many hundreds of pieces of
testimony of this nature which would require AL the
space in this newspaper to print in full.
exact profit and loss statements of specific ADVERTISE
ments with the Postofce like the example above
are in the hands of the publishers, showing abso-
utey certain net profit to the Posofice Of from so
cent. to 352 per cent.
entatives
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1911-02-27


L. the in
the standard
let them live, Is his pleasure.
to
public. exhibit D.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1911-02-27
Exhibit K
How Magazine Advertising Reduces Post
Is Office Deficits

e HE astonishing record contained in Exhibit A of
the absolutely unyarying coincidence of decreases
in Postoffice deficits with increases
square up against the Postmaster statements
that the Department loses S23 every
second-class mall and loses $4,000, 900 year
whole second-class mall
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1911-02-27

Let nail down certain specific examples of adj
versements inserted in magazines and follow the record
right through of the work they did for the Postoffce
the they put the Postoffiee to- the profit
they brought it.
These specific instances tell the story. Read, espe-
cally the first nsancethe complete bookkeeping
action of magazine advertisement in with
the United States Postoffce
Daily Kennebec journal., 1911-04-01
OCEAN AND ITS INHABITANTS.
Atlantic Is Colder Than Formerly,
Says an Authority.

Sir John Murray directed attention
to the fact that the temperature of the
ocean is changing. The Atlantic decpS
are colder now than at the time OF the
Challenger expedition. 81 years ago.
and there is apparently a cycle of this
change in the north Atlantic.
In the North Sea the spawning
grounds are distinctly the places of
current from the Atlantic. and for the
different fish correspond with the de-
gree of Salinity of the water. What
the reason for this is has not yet been
determined, but it is important from
the food of man standpoint to know
where the fish are to be found and why
the places to which they resort change.
The different fish select spawning
grounds, and they distribute them
selves from a given center this having
been determined by means of marked
individuals.
Another interesting story was the
means of telling the age of the fish.
The otoliths. or as they are popularity
called earbones, can be used for this
purpose on much the same principle as
the trunk OF a tree gives evidence of
its growth. In both there are rings,
one for each year. The scales of Ger
tain of the fishes give similar indica
tions. The herring may grow to II or
l. years. BY the width in the earlier
rings the fish may be located as to
spring or fall hatch. Further than
this there is evidence of certain wears
being better for the propagation of
fishes than others. The catches of a
number of seasons point to 1904 as
prolific year, and the fish born in that
year formed an important portion of
the catch till within year or two.
The sea is crowded with life. SO
minute are the forms that nets Of
hardly greater coarseness than a silk
pocket handkerchief are used, it hav-
ing been found that what We're for
merly considered to be fine nets caught
less than > per cent. of the actual life
in the water through which they We're
taken. The surface SroWth-plank-
ton. it is called-consists of plants and
animals. and these require food just as
any other plants or animals do. The
surface of the sea is a great floating
meadow" said the speaker. and there
is more vegetable matter in it, includ-
ing to the depth of a hundred fathoms
than on any meadow or forest tract on
land"
He suggested that it might be poss-
BILE to cultivate the ocean by furnish
ing to the water. perhaps by means of
sewage. some lacking elements, so that
certain places might be made attrac-
tive to food fish and be economically
valuable. He noted further how at
the meeting of cold and warm currents
the life is uart icUlarly a ahupd9nt One
such place is off the elbow of Cape
Cod, and there the plants and animals
congregate. These small plants are
the fundamental food supply not only
of the surface larger organisms, but
of those at all depths below-Boston
Transcript.
Daily Kennebec journal., 1911-04-01
SAVING TELEPHONE TIME,
Rules Adopted Which Prevent Un.
necessary Questioning.

The fact that time is money in bust
ness and that every day there is lost
in New York a great deal of time in
telcphoning is responsible for some
new telephone wrinkles YOU encounter
nowadays
All of the large hotels have a rule
by which an operator is obliged to
answer your ring Immediately with
the name of the hotel thereby saving
the whole question which otherwise
YOU would have to ask. The same
rule has been adopted at police head
qaurters, which probably receives more
telephone calls in one day than any
other institution.
Instead of having to find out whether
YOU have got the right number when
YOU call for 3100 Spring. you know at
once, because the man there answers
Immediately with police headquar-
terS. Suppose YOU want the head of
the police department. OF course, YOU
won't get him at once. but the person
YOU do get will answer thus: Lieut..
So and So. commissioners office"
Everybody answering call there is
supposed to follow this rule. The
time which would be lost through the
questions TINS rule has eliminated
would amount to several business days
in a year.
The same rule in answering tele.
phone calls has been adopted by other
city departments whose telephone calls
are almost inceSsant, one in particular
being the mayors office. A lot of large
business firms and law firms have also
taken it up lately and in time the
method will probably become general.
One great advantage of it is that YOU
know instantly when you have the
wrong number and are spared the
questions you generally have to ASK
New York Sun.
Daily Kennebec journal., 1911-04-01
POINTED PARAGRAPHS,
(Chicago News.)

A man of few words isn't cut out for
compoSitor.
Many young man earns a living by
working his father.
Even the dull man may be able to
make a bore of himself.
A woman who speaks but one lam
guage usually talks enough for two.
A girl who thinks she is pretty is
never friendly with another pretty
girl
Heaven won't seem worth while to
some women unless there's an occa%
sional bargain sale.
1t must have been a spinster who
said that some widows wear heavy
wells to conceal their JOY.
The vacant room at the top is due to
the fact that there is no elevator SER
vice to help the lazy man.
No woman can be happy who has
too much time TO think of the things
that are none Of her business.
Daily Kennebec journal., 1911-04-01
Overheard on the "Traiu."

1ou knew old Joe >"
I'm that 'ad the money left inn"
Yes, four 'undred pound. Did you
car what e did with it,"
fIhe interest of the Involuntary
hearers grew more intense at this
pointD
NO, | can't say that did"
Went on the bust with it till e
d only a quid left
You don't say So
And then with that quid e set up
awking greengrocery and 'c's doing
splendid"
An involuntary murmur of admira
tion at old Joes magnificent self-re-
traint passed through the car. Every
one of us felt that having gone so far
We should not have put the brake on
at three hundred and ninety-nine
pounds. Guardian
Daily Kennebec journal., 1911-04-01
Webster and the Maqician,

During the presidency of Mr. Tyler
L mad occasion to call on Daniel Web
ster, then Secretary of State.
Glancing at my card. he turned and
readily extended his hand with, Wei
come. signor! No hocus pocus among
my papers, covering them with his
arms.
After explaining to him my object
| received the required information.
We laughed and chatted a few min
utes, and | was about to retire when
| mentioned that | was an applicant
for office and hoped | could rely upon
his influence in the matter.
You. a magician. an office seeker.
sisnor?"
There is only one, sir. aspire to;
all Others | should refuse without re-
gard to their emoluments."
We'll, what one is that?" questioned
the great statesman. in his deep and
powerful voice.
Webster
"The Treasury notes, signor?"
Yes, sir. You might give me 100,
600 to count and watch me closely. but
you would find only $1,000 when | re-
turned them
"Signor." he exclaimed. with lively
animation. there is no chance for
than YOU. For there would not be To-
600 left after their counting Life
and Adventures of Signor Blitz."
Daily Kennebec journal., 1911-04-01

rying out the provisions of this act; and
all expense necessary shall he paid out
Of the treasury of the stat" from funds
not otherwise appropriated
Section 10. All sums paid to the sec
rotary of state under the terms of see
tion six of this set and all sums paid to
him under the terms of paragraph four
of section fourteen shall be paid by
him into the state treasury.
Section 20. This statute shall be lib
orally construed, that the real will
of the voters shall not be defeated. and
50 that the voters of any town, planta-
tion or ward shall not be deprived of
their right to nominate or participate q
in the nominations of candidates for Of
flee by any irformaltv or failure to
comply with all the provisions of law in
respect to giving notice of or conduct
ing the primary or certifying the re-
suits thereof.
Section 2l All acts or parts of acts
inconsistent or in conflict with the pro-
visions of this act are hereby repealed
(ApprovCd March 81
Daily Kennebec journal., 1911-04-01

The United States has brought
southeastern Alaska, the valley OF the
Yukon and the region of the Bering
straits into instant communications
with the entire civilized world. Gen.
Adolphus w. Greeley, formerly chief
signal officer of the army. not long ago
said: There yet lacks to complete the
dream of half a century ago OF
telegra phically uniting America and
Asia by way of Bering strait. a cable
to the Asiatic shore and Russian line
of about 1900 miles to Nikolaevisk."
The dream may find realization much
more quickly than any man not charg-
ed with the electric enthusiasm can
believe.
Daily Kennebec journal., 1911-04-01

A real live dog ought to feel asham-
ed of itself when it has to be lugged
around by lady. And doubtless the
dog does feel that way about it. A dog
can't always choose it's own transport
tation method.
Daily Kennebec journal., 1911-04-01
Chapter 1856.


An Act in relation 10 the Superior Court of
Cumberland County.
section /. section SeNeiitN-pnp of chap
ter seventy y-nine of the revised statutes is
hereby amended by inserting in the ninth
line thereof after the words "quare
"Htusum the words 'ibclS for divorce. >
Sn hat said section as amended shall read
as follows:
Section II. Within said county. said su-
perior court has exclusive jurisdiction of
civil appeals from municipal and police
courts and trial justices: exclusive original
jurisdiction of actions of Scre facias on
Judgments and recognizanccS not exceeding
five hundred dollars: of bastardy trials,
and of all other civil actions at law not ex-
'msivelv eogniZable b. municipal and po-
lice courts and trial justices, where the
damages demanded do not exceed five hun
,lred dollars, except for complaints for
howace, real actions and actions of tres
pass quare clausum; and concurrent orig
indl jurisdiction of actions of treSpass
qnare clauStm, libcls for divorce and of
proceedings in habeas corpus; aud of all
xilkt civil actions mt law where the dam
f& exceed five hundred dollars, except
sIlaints for fowage and real actions
ItyapproNed March 81
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-02-27
ADAM A. WEsCHLER. AuCrIoNEER
TRUSTEES SALE OF A FINE. LARGE TIRE
STORY BRICK DWELLING ON "COLU.

TRUSTEES SALE OF A FINE. LARGE THREE
STORY BRICK DWELLING ON "COLUM-
BIA HEIGHTS,'' KNOWN AS PREMISES
NO. 1913 EUCLID STREET NORTHWEST.
By virtue OF a certain deed Of trust dated
October 20, 1902. and recorded among the land
records of the District of Columbia, in Liber
26e9. at folio Al ct seq, and at the request of
the holder OF the notes secured thereby. we will
offer at public auction. In front Of the premises
AID. 1911. AT FOUR-THIRTY O'CLOCK PM.
the following described real estate, situate In
the county Of Washington. District Of Columbia.
to wit, all that certain piece parcel Of land
and premises known and distinguished as and
being the east twenty-One (2D feet front by the
full depth thereof Of lot numbered thirty -seven
go. In Eugene G. Jeffery's subdivision OF lots
in block numbered twenty-sfx t26). Columbia
Heights per plat recorded in Liber County
No. Is, page 90. of the records Of the surveyor
office of the District of Columbia, together with
the Improvements thereon
Terms OF sale: Onethird of the purchase
money to be paid in cash and the balance to be
paid in three equal instal!ments respectively, in
one, two and three years from date of sale, Sc
cured by deed of trust upon the property sold
with interest thereon. payable semi annually. at
the rate of five and half per cent per annum
until paid all cash. at the option of the pur-
chaser. A deposit OF $500 will he required at
the time of sale. Sale to be closed in fifteen
erty may be resold, at the risk and cost of de-
faulting purchaser. after FIVE days. advertisement
In some daily paper published In Washington
city, d. c. Conveyancing at the cost OF pur
chaser.
CLARENCE B. RHEEM Trustee.
GEO. W. F. SWARTZELL. Trustee.
fe22-d&ds.eSu 727 18th st. NV.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-02-27

in the District
OF Columbia, dkn of o
al in neh
shn lin o
o
OF
O.
to in O.
running
point
eastern line OF Conneti
at wnbe al o
angles
the line Of Connect to he
NJ
closets; heated by steam
Of sale: Purchase O the due
Of o n OF
a i of salt. etc, o.
of to b
b resldan ska nd o such resale
unpublished n c.. n o trustees
nghtto enfoce he fcper
the prms
Fenda
R.
street
Trustee
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-02-27
TO SEE MACK TODAY.
It Is Believed Russell Will Sign a
Contract With Athletics.

HAGERSTOWN, Md, February 81
Lefty Russell. the young twirler sold by
Manager Jack Dunn of the Baltimore club
to the Athletics, who has been spending
the winter in Hagerstown, left this morn
ing for Philadelphia to see Manager
Mack So far Russell has not signed up
with the Athletics for the coming sea-
son, he feeling that he was entitled to
more salary than that named in the con-
tract offered by Manager Mack 1t is
believed, however, that after the two
have had an opportunity to talk matters
over everything will be arranged salts
factorily. The various stories printed
to the effect that Russells friends In
Hagerstown have been encouraging him
to hold out for more money, and that
he has been offered a good salary TO
remain here, are absolutely without foun-
dation. On the other hand, several OF
his closest friends here have advised him
to sign up with the Athletics. They have
absolute confidence in his ability to pitch
winning ball, and feel confident that II
he delivers the goods he will be we'll
taken care of by the management of the
Athletics.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-02-27
PORTO R|CAN TEAM
MAY Be SEEN HERE
Attempt Will Be Made to Bring
Ball Club to Wash
ington.

| Washington may be one of the cities
selected by the all-star base ball team.
picked from the high schools of Porto
Rico, as the scene of a game on the pro-
posed transforming trip through the
principal cities of the eastern section of
| the United States.
Last Monday the name of Albert Gar
cha Quevado, former student of the
Central High School at San Juan, was
| added to the rolls of the local Central
High When interviewed on the pro-
posed transforming trip of his fellow
countrymen, Quevado. who played on the
base ball team of his own schools for
several seasons, verified the report, and
expressed an opinion that with the prop
er action the boys would be only too
glad to play in Washington. The stand
ard of play among the high schools of
Porto Rico is, according to the Central
High boy, equal to that of the schools
in this country. Base ball is as popular
in Porto Rico rs it is in the United
States" he went on to say, land tie
fans will go a long way to see game.
Quevado has promised to address let
ter to, those who are behind the move
ment to bring a team to this country, IN
an effort to get their consent to play
here, if possible against the local Cen
trail High School nine. Whether or not
such a game can be arranged cannot be
decided until it be determined Just
when the proposed trip Will be made. The
local scholastic season will terminate the
latter part of May or early in June, and
unless a game can be arranged within
a week or SO of closing time the high
school boys would be unable to play.
However. should the team defer its visit
until later date arrangements could no
doubt be made for game with team
composed for the greater part of Wash
ington high school players.
Albert Garcia Quevado, who was en-
rolled at Central last Monday, is a
nephew of the Porto Rican representative
here, and lives with him at his home on
18th street. He has been in this coun-
try four months. during which time he
has been student at the Army and
Navy Preparatory School. Only lately
he took the examinations for West
Point making excellent marks in every
study, with the exception of English.
He will make a thorough study of the
latter subject at Central High, where he
expects to graduate next February. Next
fall he Will receive another appointment
to the army, but as yet has not decided
whether he will accept. As an alternate
he will probably take up the study of
medicine at Georgetown University,
where his brother is now a student.
Yesterday Quevado joined the track
that he will ultimately develop into an
excellent short-distance runner He
showed unusual speed, and should he
continue under the direction of Coach
Foley he should develop rapidly. He
will also try for a position on the base
ball team at the o street school next
spring.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-02-27
Tailoring Talks
By ]. Fred Gatchell,
028 Fourteenth Street.

Clothes making is
as much head work as
hand work. | can assure
you if the designer is not
equal to the task you
get neither fit nor style.
That's why l put SO
much stress on the fact
that I've got Mr.. Van
doren.
He's got ideas, as
we'll as a skilled hand.
He's always ready with
a suggestion If you
want 1t: or he can
grasp your idea at once
and work it out in the
garment he's cutting
for you.
The first rule in my
business is please the
customer and every
body on the staff, from
myself down, follows
that rule. The result
is, "Gatchell Tailoring"
has a reputation here.
.,ro pE r,