The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-08-05
HOTEL BUREAU
BOOSTS WEST
Rocky Mountain Association
Maintains Live Organization
for Advertising Purposes.
PRESIDENT SAYS PLAN
IS RAPIDLY SPREADING
Idea Effective in Colorado
Taken Up in Other Parts
of Country.

The Rocky Mountain Hotel Mems as
socIatIon is sending out considerable
amount OF boost literature setting tor'n
the beauties OF the west and the spots
which should be visited by the tourist.
While much OF this is devoted 10 Colo
RADIO, Utah and other neighborlng sta'gs fs
come in for a share OF at'entiOn. Ii
stance of the association, II Is pointed
out that the bringing of visitors TO Den
Yer and Colorado points helps Ctan,
Wyoming and Colorado, as most or them
go on To the coast by way OF Salt Lake.
The association. OF which F. W. Paget
4 Denver is president. Is supposed 10
SSrTT nr ta6 200 anS hS'es New IN MEXICO Up
date Colorado has chiefly reabed inc &c
benefit of the organizations Ihere is
maintained by the association in Den
Yer an information bureau which rs DO
ing much and effective advertising. Files
are kept OF the literature issued by, rail-
roads. counties. cities: towns ana IN IN
dividual enterprises. Seekers after In
formation are turned over TO those who
can supply It, and vast amount OF
boosting has been accomplished.
Bureau Idea Spreads
The aim is ultimately to have branches
Of the bureau In Chicago, 81. Louis, Ne"
York New Orleans and San Francisco.
California is said to be about to copy
the bureau idea and adopt. the same
policy. In an interview. President Paget
LAS showing that the information
bureau movement of our association has
met with general approval. we have re-
ceived letters OF commendation from all
sources and they include one from Can
fornia In which detailed information Is
requested with View to adoption by that
state THIS interests us particularly be.
cause California Is Colorados llveliest
competitor. II you Will notice. European
and eastern visitors come here which is
the pivotal point. and having seen pen
yer and gone over the Georgetown Loop
they book to and check through Colorado
Springs 10 Los Angeles or Pasadena Via
Salt Like City While they are spend :
Ing a day al the Springs they learn OF
Genwood or Estes Park or the sky line
regret that they didn't know OF these be-
fore and had they known Of them they
would not have taken through passage
but would have remained over longer.
Keep Tourists Interested.
I'm many cases they get out of Denver
either without ever having heard of the
Moffat road or without having had II Inn
pressed on them. Here Is a trip that
can't be excelled any place, on which you
one OF the greatest engineering, feats in
the world. We are trying TO bring home
TO tourists before they buy their tickets
In Denver the fact that they can spend
more time In Colorado than they thought
they could before coming here. Even
the people OF Denver and the state know
!ittle about Steamboat Springs or many
mountain drives that cannot be sur
passed even In Switzerland.
I'VE figure that II we could keep 5000
they otherwise would stay. they would
spend. al the rate of IS q day. the tidy
sum OF $3.50 900. which would be so much
found for the state at large.