The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1911-10-05
CLIPPINGS.
This Column Is Presided Over ~ our
Scissors Editor.
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3D. .yA. <-Sxs~.ADQ >SJd>~.y2s, ~.so
t'ubec"mng forwardness oftener
pru"rrds from ignorance than impu.
drhcr.
\ tory is circulated Of man, who
had recently had Il phone put in his
house. He called up feed store and
q. de'rd Il bale of hay and quantity Of
oats. The store keeper asked, "who is
ii ror?' The man replied: son, don't
get gay; It's for the horse"
I'm exchange tells story of boy
who went to market with a sack of rab-
bits, and fingered around town all day.
When asked by his mother why he had
not sold the rabbits, he said no one asked
him what was in the sack. This is the
way some merchants attempt to do bust
ness, and it generally winds up with
sheriff's sale. Tell the people what you
have got through the columns Of a re-
putable newspaper.
He criticised her pudding and he
criticised her cake; he wished she'd make
the biscuits his mother used to make;
she didn't wash the dishes and she
didn't make the stew, and she didn't
mend the stockings as his mother used
to do. Oh, well she wasn't perfect but
she tried to do her best. until at length
she thought it time for her to have a
rest. So when one day this man had
growled and whined the whole day
through, she turned him up and famed
his pants-as his mother used to do.
We look in a cradle and behold n
male child. AT the age of ten he's a
noisy kid, with half the buttons Off his
pants, and an eye for meanness. At
the age of fifteen he is the devil in a
print shop; at twenty-five the publisher
of a county newspaper, at the head of
every enterprise calculated to improve
the town or enrich the business there
of, at the age of thirtyfive he is an
emaciated and wornout man, with holes
in his pockets and bald head; at the
age of fifty he is corpse in cheap
coffin, and his only resources left be-
hind are two cases of long primer type,
a Washington hand press and a sub
scription list with 500 delinquent sub
the coffin, saying: "He was public
spirited fellow, but he couldn't save
anything"
The marsh lands located at the juno
ture of the townships of Mussey. Lynn,
Goodland and Inlay comprise land
equal in area to a whole township.
Around the edges of this great tract,
and at many other favorable locations
in it, great farms have been cleared
and are sending to market great crops
of hay, oats, chicOry, sugar beets and
some other crops. When the remaining
tracts of land have been brought under
cultivation it will mean an immense
boom to Capac, the natural trading
point. AS the tract is now well drain
ed, each fall sees large sections of it
cleared by being burned over. Then it
is usually seeded to timothy, or a crop
of oats is raised. When that tract is
thoroughly settled it will mean an add
ed population of from 1,500 to 1000
people near Capac.-JOurnal.
Advertising is, or should be, part
of every mans business. No one in
business can afford to omit it there
| from. He who dareS to finds in time
that his grave has been dug by the adj
vertisement of his competitor, and that
at the same time success has been
brought at two fold speed to the latter.
There is, of course, right and wrong
way to advertise. Every man should
learn how; also realize before he COM
mences to advertise that there is a
time to SOW and time to reap the pro-
duct of the same sowing on the same
day. 1t requires time for the adver-
| tisement to take root and then more
time for it to develOpe and ripen-ma-
terialiZe, so to speak, into sirens song
to the gem or bargain hunting mariner.
Quantity must also be considered.
Some men seem to expect to reap a
thousand dollars profit from Is cents
worth of advertising. Common-sense
reasoning, founded on far surmse of
the expected profit, must determine the
quantity.