Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-11-26

Continued from Nineteenth Page)


Automobile Association will be held at
the Hotel Aston, New York. the even
| ing of the annual meeting, December 5.
The committee on arrangements is
composed Of Harry l.. Gordon. chairman;
Frank NJ. Joyce and III. A. Bonnell.
| X = y
Mr.. and Mrs. T. Pliny Moran, ac-
companied by their niece Miss Florence
Latham, and Mrs. Edith Pardoe, spent
last Sunday motoring through Maryland
in their Great Western touring car. Mr..
Moran reports the roads in good con-
ditfon between Washington and Ellicott
city, via Burnt Mills, Ashton and Column
bia.
| Mr.. and Mrs. c. Francis Jenkins re-
| turned last week in their six-cylinder
| SteVenSon-Duryea touring car from
tour covering several weeks duration.
The itinerary included the New England
states, thence west through New York,
Ohio, Illinois. Michigan, Indiana, Penn
was the farthest point reached, and
/ after spending a few days the return
| trip was made. Mr.. and Mrs. Jenkins
just prior to this trip motored from
mileage for the two trips was over
/ 200 miles. Mrs. Jenkins accompanied
her husband on both trips. and is said
to hold the worlds record for con-
|
woman. Mrs. Jenkins is an enthusiastic
motorist, and never tires of being on
| the road.
| Every motor car manufacturer in Amer
| lea has probably tried to satisfy himself
| time and time again, as to the precise
motives which inspire the average man
| when he buys an automobile. Strange as
| it may seem, the motor car industry.
with it's staggering money totals running
j into the billions of dollars, has been built
up without any scientific attempts to Sc
cure an adequate answer to this question.
One large Detroit motor car company
! recently set out to ascertain a few facts
! in this direction. The results of this in
vestigation are full of surprises and Of
! the most intense human interest, as indi-
eating the great variety of reasons which
| inspire the average buyer. AS the result
! of the inquiry number of answers were
| received.
! Twenty-six per cent of those who re-
! sponded said that they were impelled to
! their purchase by the absence of repair
J trouble and repair expense.
! Twenty-one per cent replir that they
! had bought the car becau they had
I driven the same make car in previous
! seasons.
! Fourteen per cent assigned reliability
and durability as the essentials which
| they considered first while per cent
! bought because of general economy.
! Other reasons are equally interesting.
! Twelve per cent bought because of the
/ recommendation of users and others:
/ per cent, because OF the reputation of car
and maker: per cent, fuel economy; d
/ per cent, comfort and easy riding qualities;
| 6 per cent, general merit; per cent, re-
| suit of automobile experience; I'D per cent,
/ appearances; = per cent. dealers serv-
| ice: per cent, power and hill-climbing
| ability; per cent, cooling system
! and cylinder and water JACKET con-
| struction: per cent, lubrieating system;
| Z per cent value.
! While some of the owners letters as
signed but one reason, these, as a rule.
| were confined to generalities. In almost
all cases several reasons were advanced.
, The general trend of the replies shows
| that the average buyer of motor car
| does not permit himself to be influenced
by one dominating feature, but looks a
car over. pretty thoroughly and with an
4 inquiring mind.
| Plans and preparations, already made
| for the second annual display of motor
| trucks and delivery wagons to be held in
: Madison Square Garden, New York, dur
| ing the second week of the twelfth ma
/ tfonal automobile show, January 10 TO
| 20, inclusive, indicate plainly that the
| commercial week will be close second
| to passenger car week in magnitude and
| interest. Every square foot of space
/ utilized the first week has been sold for
! the following week to thirty-one manu-
| facturers of trucks and delivery wagons
and 200 motor car accessories makers.
Business machines of all types and