The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1911-12-26
IN THE cARRIcK.

Il Is to be hoped that the gentle
men who control the policies of news
papers that do not care will 90 to
see the modern play, The Deep Pur-
pie" current at the Garrick theater
this week. II is a powerful argument
for clean advertising. 1t shows how
the badger" game livery much akin
TO fake financial and medical PROPOSE
tons Is worked and ones heart is
touched to see Doris Moore (the in
nocent, confident reader) lured from
her happy home in Buffalo on the
pretense (2G-inches run as pure read
Ing matter) of receiving a marriage
certificate and living happy (sure
cure or get-rich-quick) ever after
ward
sIndeed, Pop Clark" ian oxodonor
salesman frankly tells Kate Fallen"
keeper OF home for thieves 1.-THE I'M
Bcrupulous newspaper that since the
people have become wise 10 his fake
mail order propositions he has can
ccffed hts advertising contracts and is
about to launch a new swindle, with
the aid of the newspapers. who have
been carrying his publicity and are
kept on file at the Offices of his ad-
vertising agency OF course. he will
advertise himself as a publisher OF
Bibles and from the death and obitu-
airy columns of the newspapers he
will copy likely-looking names and
either he or his agents will immediate
" call at the bereaved home and act
shocked at the tidings that the person
the caller inquiries for. lies quite still
In death. Al this point the $19S
Bible Is flashed with the statement
that the poor deceased. few months
before. had started TO buy Bible on
the installment plan and 20, dear,
she had only $3.50 more to pay"
''How can they refuse to pay the bal
nnce and get the Bible under such sad
and bewildering circumstances" con-
fidently and gleefully observes the
foxy Pop" Clark Illness and be-
wilderment sells Oxodonor.
Aside from the lesson In clean ad-
vertising, 1.-THE Deep Purple" is a
mighty interesting play, cast with the
most capable company of players De
troit has seen in many moons. Kate
Fallen admirably conceived by Ada
Bwyer, keeps a rooming house in the
West Forties, New York city. She
has past" and, in the parlance OF
the underworld is ION the square"
Here gather certain INSCRIPTIONS
types of New York life to plan their
schemes for making money in the
easiest way. Comes TO town. Harry
Leland with an innocent, pure girl,
the only daughter of Buffalo preach
ef, and engages rooms for her at Kate
Eallen's. He has promised to marry
the girl, but this Is all the bunk" as
ne, assures Fallen-he is going to use
her as the decoy to play the badger"
or injured husband" game on "a VIII
liam Lake-a rich western miner, due
iit town on the morrow.
The keeper OF the den for crooks
r. touched by the innocense of the
girl and is not without a good heart:
she was an innocent, pure girl her
self once. She IL firing OF the whole
bunch OF crooks anyway and she re-
solves TO save the girl. When, to Sc
cure reward Of $4,000. the gang tips
on the presence In town OF her sweet
heart. Gordon Laylock, causing his
arrest. she retaliates by going TO Will
ltrg Jake and informing him of the
10 extort money from him.
~ - !, stage is set for the little
VI NV. Lake, of course, comes
warts the whole scheme
g y. the innocence OF the
M nOe n home to his mother
. III IA le Leland is soon put
discovered at the Fal-
00 Aaordon Laylock, who,
III his sweetheart and
- Nsterner, has been re-
-. prison. Il looks as II
AZ lItve 20 return to pris-
for the shooting OF
who happens 70 be