The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-09-28

market his own products has not the best of the
bargain. He is very likely to have II his farm is
located near any good-szed town or city and II
he is engaged in diversified farming or trucking.
or course the man who is farming big scale
and devoting himself to a specially, be 1t fruit
celery or nuts or grain will not haul his produce
to town by the wagonload and dispose of it at
arst hand to the hungry housewives. All the
same II is ten chances to one that he is following
the same basic principles that are the wise ones
tor the farmer desirous Of selling to the best ad
vantage the varied products of a small farm.
All the shrewdest men engaged in farming
be they operating on a large or small scale
have learned in recent years that It means added
wealth and reduced worries II they can adopt the
principle OF selling directly possible to the
ultimate consumer. Obviously, Of course. they
cut out the middemans profit and better yet,
they enabled to eliminate many OF the losses
in perishable products which have caused so
much controversy between commission mer-
chants and farmers Finally, by marketing di-
rect, the tiller Of the soil establish reputa
ton for the quality of his products and this is a
most important asset for the man who expects
to continue in the same vocation year after year.
Indeed, building the foundation OF quality and
prompt delivery he may build up a circle Of
patrons OF his own that will render him nde-
pendent Of everything because they will stand
ready year after year to take the entire product
of his farm and take It, too, at prices higher than
rule for the regular run OF similar produce in the
open market
AS the advantages of such plans OF direct deal
ing have been brought home TO the farmers they
have been gradually perfecting their facilities for
making the short cut from the farm TO the city
dinner table. The farmer who is specialist In
fruit or vegetable raising any other line is
likely to have his own sales agent who goes to
the city with each consignment OF produce and
personally superlntends It's disposition, or X he
Is not operating big enough scale 10 do this
single handed he is likely to Join forces with sew
eral OF his neighbors to engage a representative
who will handle their pooled products to the best
possible advantage. In any event the quantity OF
produce 10 be handled nsures to the shipper thus
situated the best Of freight or express service H.
indeed he has not adopted the particularly up-to
date method OF transporting his farm products
by means of motor trucks.
The small farmer truck gardener operating
ON a small scale cannot of course afford the lux
ury OF a sales agent but on the other hand he is
no longer content, II he be wide awake to divide
proats with the commission merchant who In
ssts on clinging to Old ideas. So the small farm
er. II he belong to a rapidly growing class, makes
II practice to journey to the city two or three
times week and to dispose of his products in
the open-air marts which are now feature OF al
most all of our large cities. His canvas COW
cred wagon is made to serve his sales counter
and he thus has no expense,
In many instances IL the farmer or trucker be
too busy engaged upon his farm to spare time