New Iberia enterprise and independent observer. (New Iberia, La.) 1902-1944, 1911-03-25

Back in 1908 when the first popular priced cars made
their appearance with the Regal the Pioneer in this
Glass; many manufacturers said they can't build them at that
price, There wee however, certain in the industry who
were wise enough foresee that by using proper business
methods doing away with the waste and overhead
which had heretofore been characteristic feature of
the automobile game. was called. that Medium
Priced Car could be produced if made in large GUAM
titles according careful design Later events proved that
their predictions were right These made gave
good value to the and were successful financially
There were, however, other men, some with very
little experience in the industry, Who thought that
this was such an easy task that they could do the
same thing They Immediately began therefore, to order
material for thousands of carserected factories night
spped their material carload lots BY express and started
into the business also Such the enormous demand tor
cars at that time that for several months these sold
in large quantities. in such large quantities fact that in
order to keep up with the demand work done tents. old
buildings ard in fact in any pdy TO gel out the PRODUCT
Everybody went wldthcre great hurrah-Promoters
what they thought better than gold mne-Cdpital
mas invested almost fabulous enterprises pose assets
consisted mostly of bunch of blue prints trade mari
and smooth tongucd clever advertisement wrtcr salesman
During the whole year Of 1908 the public fell for this
Buy tickets for the Big Side Shop" tak The factories
apparently made money and the sold. Some
OF the shrewdest manufacturers however, at the end OF this
that trouble brewing-that something
bound break because industry however eat could
stand such stran such wasteu method Of doing business,
especially with such lax and unstable business organizations
As soon the alleged manufacturers CD began to
realize this they their only salvation lay in adopting
daring methods. they out with advertisements.
boldly procaming their superiority assuring the public Of
their sincerity and prang to the SKIES the wonderful mechan
cal perfecness and ability which they claimed their cars
possessed OF they had do this They had ordered
thousands of pats-they had built enormous factorcs-hdd
made large contracts Nth their deGlsrs-adc rosy ses
10 their They had do something and this seemed
to offer the easiest loophol. But although the beloved
public may ike to be fooled P T. Barnum says yet
hard to do it twice in the place and the cars did
not move in such overwhelming numbers as they had
predicted and expected.
At the beginning of the 1910 season they found them
selves in still worse sras-hey put new frame on the
picture reglted it and held it up to the public gaze once
mora beautiful CD creation BUT at SACRI-
FlCED PRICE. As at the public auction that we see on our
main street day. only fem of the guble
rest were cappers and paid to do the shouting The
majority Of these had to be carried another year.
In the meantime the well established manufacturers
who had been doing business upon safe and sane basis
proceeding slowly and carefully. They were obliged Of
course to enter into competition with the other so called
but tier real value and their straight forward and
honest treatment Of their dealers and owners soon enabled