Tonopah daily bonanza. [volume] (Tonopah, Nev.) 1906-1929, 1911-12-27
HELLO. MR. BROWN, SAW YOU FIRST!

Mason Valley News this week received cir
cuar communication, copy of which we presume
is now on the desk of every newspaper man in
Nevada; that the reader may get an inside view
of the manner in which most of the boosted
publicity Of California enterprises is grated, the
letter is here reproduced.
Panama Pacific international Exposition Com
pany headquarters, Merchants Exchange Build
ing San Francisco, December IL, 1911.
TO the Editor We have concluded ar
engagements with the American Press association
whereby it will forward to you an illustrated
descriptive story upon the Panama Pacific Inter
national exposition III San Francisco in 1915. The
article will be illustrated with splendid photo
graphs and will cover the entire progress to date
OF the great exposition at which the nation will
officially celebrate the opening of the Panama
canal Every civilized nation in the world will
be represented at the exposition, which will cele-
brate the greatest industrial achievement in
history.
Every civilized nation in the world will be
represented at the exposition, which will celebrate
the greatest industrial achievements in history.
The matter will be supplied entirely free Of cost
to YOU eXpressage prepaid. We will forward you
a page in stereotype plates If you desire to take
advantage of the offer, kindly fill out enclosed
postal card and mail at once. Awaiting your
early reply and with best wishes. Yours truly,
FRANK L. BROWN
Chairman Press and Publicity Committee Pana-
Pacific International Exposition
We take it from this that the exposition com
pany, which hpralds the fact that $100000000
will be expended by the combined nations states,
cities and counties on the enterprise of 1915 has
decided that it will be wise to graft all publicity
possible, and at the same time see to it that the
portion Of the Tl00,000,0O0 which rightfully be-
longs to the newspapers throughout the country,
particularly to Nevada, is diverted into the cof-
oft he
MIR Frank u. Brown, chairman of the press
and publicity committee is just wise as he is
ambitious to serve the American Press association,
when he asks the newspapers to publish free
his beautiful full-page Illustrated plate matter
story" he knows there are many newspaper men
who are cactly suckers enough to be worked
The specific affront to the newspapers is cen
tered i'll the clause, "We have concluded ar
engagements with the American Press assoca-
tion, for any newspaper man with spoonful of
brains knows that-a handsome contract has been
awarded the \. p. A., the profits of which will
in the ratio Of the editors who can be caioled
INTO printing the beautiful etc. stereotyped
page; the more such pages accepted, the more
money goes into the treasury Of the American
Press ASSOCIATION.
Here is good material for the newly formed
press association to work upon at it's annual
meeting in February The Panama. Pacific Inter
national Exposition company should be advised
official OF that enterprise proposes to make the
initial start with Wholesale graft of publicity
upon Nevada newspapers it were just as wei
to have the matter settled and clearly und,
stood i'll the beginning
Ii the whole show is to be along the lines OF
the skin game. the press and publicity committee
have started there will be features that demand
publicity of the kind the public wants and is
willing to pay for. If Mr. Browns advertising
proposal IS fair sample of the schemes that
Will be employed to make a success of the ex
position, the reputation Of San Francisco fo1
grating will not be improved as a resuIt-NTasor
Valley News.
Had Brother Emerson of the News been pres
ent at the organization of the Nevada Editoria
ASSOCIATION at Reno on December Is as he SHOULD
have he would have been wise to the fact thai
all matter from publicity bureaus will be publish
ed at the rate of much per line the same
as the home advertiser is charged, or the matter
be consigned to the waste basket. There is to b.
no more free advertising, only for charity ant
educational institutions. The newspaper man ha.
played sucker for the last time in this state
nrfainlv 1vac -,