New-York tribune., 1911-12-03

otherwise might require a lengthy state
ment TO make clear
"One Of the reasons why the yellow
press has been so popular with the masses
is because it has made so much of it's art
department. The editor takes the side out
Of a house in which a crime has been COM
mitted TO show the various stages OF the
latest murder case. An arrow shows where
the shot was fired and a cross indicates
where the body was found A dotted line
marks the route taken by the escaping
murderer as indicated by his footprints.
Maps and diagrams may be employed 10
show developments, comparisons and posi-
bilties. The ordinary photograph OF the
pastor and of the church building has a
certain value in advertising, but more ef
fective than these would be a graphic pres
entation showing the data of the churchs
growth. shown either by series of pct-
ures Of the various buildings used in it's
history or by variety OF symbols indi-
eating the increase In membership, finances
or whatever other feature 1t seems best TO
display. II may be we'll In this connection
TO show something relative to the growth
of the town or city. Everything depends
OF course, upon the local situation as 70
what should be displayed.
The lantern slide and the moving picture
may be employed in giving exhibits of the
work OF the church. This may be done not
only in behalf OF a downtown mission field
in which one may desire to enlist the SYM
pathy of the public, and thus obtain money
for carrying on or extending the work. but
the method may be used in presenting the
advantages Of the church to the people in
the immediate neighborhood, either in a
mission field or in any kind OF a field
"A church paper may be made valuable
advertising feature. Such d paper should
be made as personal and as pertinent as
possible. The human interest is what will
tell. This paper should be distributed not
only among the membership OF the church,
but IL should become in very real sense
the religious paper of the community. II
may be made comprehensive enough 10 in
clude certain phases Of community life
which would be considered legitimate for a
church 10 handle. such as music, educa-
tional and social features, or any other
factor which has to do with the moral well
fare Of the people
"a calendar issued at the beginning of
the year. and containing daily brief but
helpful messages from we'll known writ
ers upon separate sheets-one for each
day-with The imprint OF the church upon
II will serve as reminder. Such calen-
dar. we'll printed and made OF good paper.
may be sold at cost price. Another style
OF calendar may be got out for general
and free distribution, which would consist
simply OF good cardboard. having printed
upon II the months of the year. a picture
OF the church or OF the pastor, or both,
and schedule OF the meetings There
should also be az least one striking re-
minder of church privileges and obliea-
lions. IN the form OF motto or Scripture
text. II the calendar could be so printed
that on every Sunday there would be an
indicator pointing to the services OF IN.
church TO be hold on that day It would
be doubly suggestive.
Every church should have an accurate
mailing list. both OF its own members and,