davidaulloa/AmericanStories huggingface dataset:
The Glenwood post., 1911-06-03
THE HEART OF
ADVERTISING
BY GEORGE 8. BANrA.

It is an error into which
many merchants have fallen to
think that to advertise is mere
ly to subscribe for a certain
amount of space in the news
paper, or some other medium,
which costs them money. This
is not advertising; 1t is only
the evidence Of advertising.
When your favorite Plymouth
Rock has placed an egg to her
credit she isn't slow in letting
you know of the fact, but the
noise she makes over the event
is no more the egg than the ad-
vertising space in the newspa-
! per is the advertising 1t should
represent.
The heart of advertising con-
sists in good and important
news to the public. 1t is ef-
fective insofar as the public
knows and recognizes that 1t
ia genuine, truthful and timely.
The more we know about ad-
vertising, the more sharply we
discriminate In its favor. Ad-
vertising men refuse to class as
advertising standing cards and
unchanged advertisements, So
called, in the newspapers.
This is not the fault Of the
newspapers, nor of advertising,
as such. What would you think
II it came to you day after
day, and week after week, with
just exactly the same stories
and news items? OF course, 1t
would be uninteresting and the
editor would not only have an
angry lot Of subscribers, but
every advertiser would be COM
ing in with a big complaint.
Yet many advertisers entirely
overlook the fact that people
take a newspaper for news. The
readers do not care where they
find that news, whether in the
news or the advertising col
umns, but wherever 1t is they
read 1t and act upon 1t. A real
live newspaper is the greatest
action-producing force in the
community.
The merchant who wants his
advertising to pay will not for
get to put into it big, throb-
bing heart. He will have some
thing new-he will have some
thing of especial interest at his
store. This will be the heart
of his advertising and he will
put 1t into the space he uses in
his home newspaper. Other
mediums, like calendars and
signs, will hold forth his name
to the public, but they cannot,
from their very nature, be en-
dowed with the real heart Of
advertising The advertiser
must depend upon the newspa-
per to carry to the public the
news of his store and by intel
ligently using its columns he
can turn dull days into bright
and busy ones.
The Glenwood post., 1911-06-03
Like the other chlck..

Charles T. Rose, equally well known
in Masonic work and banking circles
of Cleveland, is great chicken fan
cier, Rhode Island Reds being his
favorite breed. Walking through his
incubator house he discovered that
Helen, the threeyear-old daughter.
had followed him.
Come here, little chickabiddy." he
called to her. And when she ran
up to him to be tossed up and down.
she asked: Papa. which was my In
cubator7"
The Glenwood post., 1911-06-03
The nearer you can get your
words to REPRESENT YOU as
salesman the better II will
be, and the GREATER RE-
SUITS will your advertise
nents bring.
hammsrs+sln and the Press.

Oscar Hammestein is suing Nine.
Tetrazzini for $225,000, alleging
breach Of contract which entities
him to the services of the diva until
the close of 1913. says the New York
Mirror. He presented his testimony
before United States Commissioner
Shields. Benjamin P. Spellman, Nine.
Tetrazzini's lawyer: questioned Mr..
Hammerstein at some length. The i'm
presario claims to have made the
singers reputation by his astute pub
licity methods. Tetrazzinis voice and
Hammerstein's press department are
about equally responsible for her pop
ulafity. he maintains. This IL worth
remembering.
The Glenwood post., 1911-06-03
MENTAL ACCURACY
Greatly Improved by Leaving OF Coffee

The manager Of an extensive cream
cry in Wis states that while a regu-
lar coffee drinker. he found 1t in1uri.
GUS to his health and a hindrancs to
the performance of his business du-
ties.
TT impaired my digestion, gave me
distressing sense Of fullness In the
region Of the stomach, causing a most
painful and disquieting palpitation Of
the heart, and what is worse. it mud
died my mental faculties so as to seri-
ously injure my business efficiency.
Il finally concluded that something
would have to be done. quit the use
Of coffee, short on, and began to drink
Postum. The cook didn't make 1t
right at first. She didn't boil 1t long
enough. and l did not find 1t palatable
and quit using It and went back to cof-
fee and to the stomach trouble again.
Then my wife took the matter in
hand. and by following the directions
on the box, faithfully. she had mo
drinking Postum for several days be-
for knew 1t.
when 1 happened to remark that
was feeling much better than l had
for long time, she told me that I
had been drinking Postum. and that
accounted for 1t. Now we have no
coffee on our table. .I.
my digestion has been restored.
and with this improvement has come
relief from the oppressive sense Of
fullness and palpitation Of the heart
that used to bother me 80. note such
q gain in mental strength and acute
ness that I can attend to my once
work with ease and pleasure and with
out making the mistakes that were SO
annoying to me while I was using
coffee.
Postum IL the greatest table drink
Of the times, in my humble estima-
ton" Name given by Postum Co.,
Battle Creek, Mich.
Read the little book, "The Road to
Wellville," In pkgs. There's a reason. y
Ever read the above letters A nevs
enc appears frsn time to tine. They
afe genuine, tFus, and fall o1 human
interest.
The Glenwood post., 1911-06-03
Muddy Work.

DR.. Owen. the American Baconian
who is excavating the banks OF tho
River Wye near Chepston to prove
that Bacon wrote Shakespeare, is in
spired to that enterprise by this limo
beneath Shakespeare's portrait in the,
First Folio:
ut was for the gentle Shakespeare
cut"
By transposing the letters he almost
gets the instruction to
Seek. sir. for a true angle at Chop
ston."
The correspondent Of the London.
Daily Express who was sent to report
the enterprise was much impressed BY
1t.
Il have never" said he. seen So
much mud"
The Glenwood post., 1911-06-03
THE TRUTH ABOUT sLUIN0.
Talk No. 1.

Avoid liquid bluing. Every drop Of
water is adulteration. Half a cents
worth of blue In large bottle filled
with water is sold for cents or 10
cents in many places.
Always use RED CROSS BAG
BLUE, the blue that's all blue. A
large two-oz. package, all blue. sells
for cents or 4-oz. for 10 cents. De-
lights the laundress. AT ALL GOOD
GROCERS.
The Glenwood post., 1911-06-03
Speaking on Maxims.

The spender. with an ill-concealsd
sneer, handed this maxim to the saw
er: Some people are SO stingy that
they are dishonest"
"And by the same TOKEN" respond
ed the saver, with a raw laugh,
some people are SO liberal that they
are dishonest Count them up. please,
and see, in these days of liberal spend
ing which side has the majority
Judge.
The Glenwood post., 1911-06-03

The latest publication to be issued
from the Passenger Department Of the
Denver & Rio Grande Railroad is an
attractive two tone effect entitled
Among the Rockies" This booklet
contains vivid description of all the
sight-places along the System In Colo
rado. Utah and New Mexico as the
traveller sees them step by step. No
tourist should be without this handy
reference publication.
The Glenwood post., 1911-06-03
Eastern Produce

Enthusiastically; creamer-
les, 16@21c; dairies, 15@19c.
Eggs-Steady; at mark, cases in
cluded, 121A A@13c; firsts, 14kc; prime
firsts, 15c.
Cheese-Steady; daisies, 11k@
INC; twins, 1Okc; Young Americas,
11A @114c; Long Horns, liz @11kc.
Potatoes-Strong; choice to fancy,
new, $1.15@1.25; old, 3s@4Oc; fair to
good, old, 35@37c.
Poultry-Steady; turkeys, live, 12c:
fowls, live, 12c; springs, dressed, 22@
26c.
Veal-Steady; 5000 lbs, 7@7kc;
6O-s5 lbs, s@9c; s5-11O lbs, 9A1Oc.
The Glenwood post., 1911-06-03
A Student of Nature.

The teacher had been reading to
the class about the great forests OF
America.
"And now, boys" she announced,
(which one of you can tell me the
pine that has the longest and sharp
est needless"
Up went a hand in the front row.
"Well, Tommy"
1.-THE porcupine."
The Glenwood post., 1911-06-03
Fitting.

Did your nephew make suitable
marriage?"
Yes" replied the man who habitu-
ally thinks along erratic lines. He
has curly blond hair. and has never
done anything more herculean than
to pick flaws on a guitar. and-well.
he married female baseball player"
Puck
The Glenwood post., 1911-06-03
Breaking It Gently.

Simpkins always was soft-heartsd.
This is what he wrote:
Dear Mrs. Jones-Your husband
cannot come home today because his
bathing suit was washed away.
"P. S. Poor Jones was inside the
it."-From Norman e. Mack's Ma
tional Monthly.
The Glenwood post., 1911-06-03
Live Stock.

Observation-Disclosures steady;
beeves, $5.75@6.35 Texas steers, $4.6O
@5.55; Western steers, $4.sO@5.60;
stockers and feeders, $3.90@5.75;
cows and heifers, $2.4O@5.70; calves,
$5.25@S.00.
Hogs-Market generally sc higher;
light, $3.50 6.05; mixed, s5.65@6.00;
heavy $5.40@5.S7k; rough S5.4O@
$50; good to choice heavy, $500
5.s714; pigs, $5.sO@5.95; bulk of sales,
$5.80@5.95.
Sheep-Market slow generally: ma
tive, $3.50@5.O0: Western, $3.75@5.25;
yearliugs, $4.75@5.90; lambs. native,
$4.75@7.0O; Western, $5.75@725.
The Glenwood post., 1911-06-03

1t sometimes happens that a woman
marries a man because she Is sorry
for him But Is not that a poor way
to show her sympathy?
The Glenwood post., 1911-06-03
A ProvIdent Gambler.

Smitherson went home one evening
after bad day at the gambling table.
Wife," he said, have you anything
to eat?"
Eyes, lots Of things"
"Well, cook up everything in the
house-everything."
"Gracious! Are you SO hungry"
mo" answered Smitheson, with n
nality, "I'm going to sell the stove.'
The Glenwood post., 1911-06-03
A Iame Substitute.

TT begins to look as II those adven-
turous young men who went to Mexi-
ing will be denied that pleasure"
Eyes. There IL nothing left for
them to do now but to come back
home and Jump on the umpire
The Glenwood post., 1911-06-03
Generous,

John, that man next door came
over here today and offered to tune
little Lucy's piano"
Great! Did you let him do ttf"
mo, dear. He wanted to tune It
with an axe."-Baltimore Sun.
The Glenwood post., 1911-06-03
We Wond er.

"Pop!"
"Yes. my son." - ..oh..
are made in heaven"
THAT'S right, my boy
"well. pop, were tinder boxes made
there too, before we had matches?"
The Glenwood post., 1911-06-03
Sure Relief.

"How does she get rid OF her un-
desirable callers?"
"Why, she has made up a sGray ;ap
hook of magazine poetry and she gives
It to the callers to read While sne IL
out of the room"
The Glenwood post., 1911-06-03
Wool at ST. Louis.

st. Louis.-Wool-Un me-
dunn grades, combing and clothing,
16@1sc light fine, 15@16c; heavy
fine, 12@14c; tub washed, 1602sc.
The Glenwood post., 1911-06-03
Easter Note.

Mrs. rimsonbeak-John, you reauy
mus. give up smoking SO much' un-
less
Mr.. Crimsonbeak - Unless Wnat'
dear? =,
"Urless you discover some brand OF
cigar the coupons for which can Do
exchanged for bonnets."
The Glenwood post., 1911-06-03
: V ; ): = !; ! 9 =
<ANA able prices, write for frss
IN Illustrated catalogue.
NJ RC ALL HESS 4 co.
9o5 Travis ST.. assstsa. tn.
unkInd.

UnkInd.
Mrs. Benham-They can't say that
all your money goes on my back.
Benham-Not If they look at your
face.
The Glenwood post., 1911-06-03
Flax.

Duluth.-Flax on track, to arrive,
May and July, $2.31; September,
$1.9S; October, $1.S8.
The Glenwood post., 1911-06-03
GRAIN.
IF. o. B. Denver, carload price.)
Wheat choice milling 100
Grain.
Hay.

prices paid by Denver Jobbers F. o.
B. track Denver).
Colorado upland, per ton. 14.00@15.00
Nebraska upland, per ton. .13.00Q14.00
Second bottom, Colorado
The Glenwood post., 1911-06-03

Edith-What would you do II at
tempted to run away and leave you
here in the parlor alone?
Ernest-Why, I-er-would try to
catch and hold you.
Edith-Well, get ready then, I'm
going to attempt it.
The Glenwood post., 1911-06-03
Live Poultry.
Butter.

ElSiu Il
Creameries. ex. East, lb. :. 23
Creameries, ex. Colo, lb. :. %
Creameries, I'd grade, lb. 10 @20
Process .............. 10
Packing stock -. ........ 13A
The Glenwood post., 1911-06-03
Eggs.
MISCELLANEOUS MARKETS.

Eggs. case count. case ..........s4.2C
The Glenwood post., 1911-06-03
LATE
MA r K ET
oTATIo s
DENVER MARKETS.
Cattle.

Cattle.
Beef steers, grain fed, good
to choice ................5.5 .5.5O@6.25
Beef steers. grain fed, fair
to good .4.75@5.50
Beef steers, pulp fed, good to
choice .6.4O@6.OO
Beef steers, pulp fed, fair to
good .6.OO@5.4O
Beef steers, hay fed, good to
choice .5.4o@5.so
goog ............. .5.oO@5.4o
Cows and heifers, grain fed,
good to choice .5.25@6.oo
Cows and heifers, grain fed,
fair to good .4.5O@5.25
Cows and heifers. pulp fed,
good to choice .......... .4.5o@5.s5
Cows and heifers, pulp fed,
fair to good .4.oo@4.5o
Cows and heifers, hay fed,
good to choice .4.5o95.25
Cows and heifers, hay fed,
fair to good .3.90@45O
Stock cows and heifers ..3.00@400
Gamers and cutters ......2.5O@3.2
Veal calves .IO0@8.75
Bulls -. ................3.5 .3.50Q4.50
Stays 10. .4.00@5.00
Feeders and stockers, good
to choice j.. .5.OO@55o
Feeders and stockers, fair
TO good EXPERIMENTATION 5.OO
Feeders and stockers, COM
mon to fair Recommendations
Hogs.
Elk City mining news. (Elk City, Idaho) 1903-1913, 1911-10-19
Monopoly Helped Tobacco Profits.

The intricate side of the American
Tobacco company, familiarly known as
the tobacco trust, and which now is in
process of dissolution by order of the
supreme court of the United States be-
cause it was a combination in restraint
of trade in violation of the Sherman
antitrust law, was set forth in re-
port of the commissioner of corpora
tions Herbert Knox Smith, which was
sent to the president and made public
recently.
The commissioner says the vast earn
ing power which arose from the sub
stantial control of the tobacco industry
was a monopoly resulting from concen-
tration. The capitalization of this
monopolistic power was much greater
than the actual investment and by
clever arrangement the bulk of the
earnings was centered in the hands of
small group of individuals. The
enormous profits resulting from the in
fiation of the securities and the divi
dends paid thereon, the report con
cluded, rested in their ultimate analy
sis upon the monopolistic advantages
obtained in the tobacco industry
through concentration of control.
Elk City mining news. (Elk City, Idaho) 1903-1913, 1911-10-19
ROYALISTS IN
PORTUGAL ROUTED
Republicans Rally After Retreating
and Drive Foes to the
Mountains.

Lisbon, Portugal.-Semi-official intel
hgence, regarding the monarchist incur
sion fixes the number of royalists who
crossed the Spanish frontier near Vim
hares at 1850.
The republican troops garrisoning
Vinhares, after a skirmish with the
invaders, retreated. Later, two, regi-
ments of infantry and one of cavalry
were sent to the field by the repub-
lican commandant at Villareal. They
engaged the royaists, who, after
fighting an hour and a half, slowly
gave way and retired to the more
mountainous district in the direction
of Spain. The republican losses were
insignificant.
Elk City mining news. (Elk City, Idaho) 1903-1913, 1911-10-19
MISTAKES OF FRENCH MISS
Shy Little Creature Has Gone and Re
placed by Monkey With Pi9taII,
Says Noted Lecturer.

-Paris.-Monsignor Bolo, the talented
lecturer, who possesses fame In
Paris only comparable with that OF
Father Bernard Vaughan In England,
has lately been devoting his attention
to the French young girl. In thu
course Of an article In the Matin on
this subject he remarks:
THE little creature with shy
laugh has disappeared from our nat
ural history; another species is at
tempting to replace 1t, one which
schopenhauer would have called the
monkey with pigtail.' This young
girl of today takes liberties like an
American, firts like an English girl
reads like Norwegian, is omnivoroui
and versatile as a Russian. uses her
eyes like Spaniard. and dresses like
Turk"
Elk City mining news. (Elk City, Idaho) 1903-1913, 1911-10-19
BURIAL GROUND NOW A FARM |
<ncIent Cemetery In Oregon Once
Contained Bodies Of 1000 lndl-
ans-To Be Cultivated.

Gresham, Ore.-The area OF the
Fitzgerald farm has been increased by
three acres, once the burial ground
of two Indian tribes formerly inhabit-
ing this portion Of Oregon. The GENE
terry is now being cleared OF all its
trees, logs and brush.
The ground once contained 1000 or
more bodies, as the Willamettes and
Multnomahs were powerful tribes and
numerous 100 years ago. Today but
very few are left.
The workmen engaged in clearing
the land turned up the molder1ng
bones of many skeletons and found
numerous relics, such as arrow heads,
tomahawks, mortars and pestles, be-
sides other stone implements In use
before the coming Of the white man.
Elk City mining news. (Elk City, Idaho) 1903-1913, 1911-10-19
DUKE PLAYS FAIRY PRINCE
In Disguise Ernest of Hesse Goes
Among His Poorer Subjects
Doing Good.

Darmstadt.-The Grand Duke Ernst
Ludwig of Hesse delights to go among
his people in disguise. He was
strolling alone in the city park,
clothed almost shabbily. when he fell
into conversation with a young clerk
out Of employment.
The grand duke sympathized with
him. The stranger, taking his com
panion for a fellow clerk asked fo1
little loan.
You need not be afraid" he said
IF you will lend me the tin car
Elk City mining news. (Elk City, Idaho) 1903-1913, 1911-10-19
of the lettering was satisfactory, Mr..

OF the lettering was satisfactory. Mr..
Brembridge sought to discover
chemical moistener for the paper
which would give the Jet black effect
OF ordinary printers ink and at the
same time preserve the Wilderness of
the paper.
The great trouble was to secure per-
manency in the electrical imprint.
For ten years Mr.. Bembridge wrest
led with the solution of his problem.
Today he announces that everything
is accomplished and proved, not only
in the matter Of jet black print with.
out ink, but asserts that he Is able to
print newspaper in all hues of the
rainbow and with the one contact.
AS explained by Mr.. Bembridge, his
long searchings into chemical com.
binations for producing Jet black
prints led him on into electro-pigmen
tary combinations producible by oxi
dizing processes. More than all Of
this, however, the assertion Is made
that in treating the white paper some
Of the cheapest of chemical elements
serve the purpose admirably and at {
cost far below that Of the costly print
ers inks.
AS for the presses for turning on
the newspaper. they are greatly sim
plified, the ink troughs and roller
disappearing altogether The stereo
type plate is used and in position Of
the press is thoroughly insulated be
low, while the roller surface whicl
guides the moist paper also Is inst
lated. The paper rollers are connect
ed with the positive magnetic pol.
while the stereotype plate Is linke
with the negative and from the electri
power that runs the press the ele,
tro-chemical action is set up, maxim
the imprint as desired upon the pi
per.
Elk City mining news. (Elk City, Idaho) 1903-1913, 1911-10-19

buy a suit and I will repay you out
of my first wages. because l GER
tainly can get job"
The grand duke without replying
led the way towards the palace gates
A gorgeously uniformed official ap
peared and asked: What are your
highness' commander"
The grand duke replied: Take this
young man to my tailors and see
that he gets a suit and have thu
bill sent to the palace" Then he SAID
hearty good by-by to the out-of
work clerk
Elk City mining news. (Elk City, Idaho) 1903-1913, 1911-10-19

Coulee City, Hartline, and to the east
line of the county, and will serve the
most populous portion of the county.
This road is being projected under
the authority of the road laws passed
by the 1911 legislature and will be
known as a estate aid road" A large
sum will be available during the pres
ent year for the beginning construc-
ton of this thoroughfare, and it is the
purpose of the commissioners to pro-
coed at once with the preliminary sur
veys.
Elk City mining news. (Elk City, Idaho) 1903-1913, 1911-10-19

spread a sheet OF tin on the table and
ON the tin plate he had laid piece OF
moist paper. The bare ends OF the
copper wires from his battery trailed
over this sheet of wet paper which
had stuck fast to the plate OF tin.
His experiment originally was to dis
cover a certain electro-metallurgica
action in connection with gold and for
the purpose of the experiment he
reached into his pocket for gold coin.
AS he brought handful Of miscellane-
GUS coins from his pocket, a gold
piece slipped through his fingers. roll
ed upon the table and In catching
at the coin, he clamped the sovereign
upon one of the connecting battery
wires and in firm contact with the
moist paper. In the effort at stop
ping the coin, too, the other wire
was pushed over until 1t lay In con-
tact with the sheet of tin. Then came
the accidental discovery.
He reached for the coin and In pick
ing 1t up was surprised to find upon
the moist paper an absolutely clear
Imprint VI lue Gull III wv" hioh
black. He describes the print as even
clearer than If he had linked the coin
and applied the linked surface to the
paper by careful pressure.
Following his questionings he pro
cured a few linotype lines of print,
assembled them, and placed the type,
face down, on like sheet Of moist
paper resting upon a like sheet Of tin
When the battery wires were connect
ed with the type metal and with the
tin sheet and current applied. every
letter showed from the type lines with
out blur or blemish.
Taking a sheet of zinc in lieu OF the
tin, again the electrical influences
brought the same general effect
though the crudest Of hand methods
were used in applying the type to the
paper. Dry paper was not affected
moisture was required for the proper
conductivity
After proving to his satisfaction
that. regardless Of the pressure upoI
the paper In contact, the clearnes
Elk City mining news. (Elk City, Idaho) 1903-1913, 1911-10-19
PRINT WITHOUT INK
EngIishman Makes Remarkable
Discovery by Accident.
BY Means Of Electricity Inventor Can
Print Newspaper In All Hues Of
the Rainbow With Ono
Contact.

London.-About two years ago a fu-
sitive paragraph drifting in the Eng
lish press had for its subject posi-
BILE printing without ink"
publication has succeeded in running
down the author of the discovery and
from him 1t has the story of the ex-
pertinent up to date. The man is Co
ell Bembridge. London address not
given.
1t was an accidental lead which Mr.
Bembridge picked UP in his discovery
Of inkless printing. 1t was about IL
years ago that, working in his labora
tory with an electric battery, he had