The Kennewick courier. [volume] (Kennewick, Wash.) 1905-1914, 1911-03-31
Grand SCHEME
OF PUBLICITY
Keunewick will Make Conrac,
with O-W. r. & N. for Big
Advertising Campaign

yertising which has so hampered
the work of the local commercial or
carnations in setting Kennewick' g
advantages be beforeprospectivesettlers
;s in a fair way to be remedied,
through the cooperative community
publicity plan of the O-W. r. &
Mr.. r.
Members of the publicity COM
mittee of the Commercial club and
others met with w. B. Wells. the
railroads. publicity agent last Fri
day night and the various plans OF
the company were explained in de-
tail. The railroad has three of the
so.called community advertising
plans of varying scope and cost,
one at 1920, another at $24OO and
third at $4,000. Mr.. Wells has
signed contracts with nearly every
town to the west along the line of
the North Coast, the smaller towns
contracting for the $1,000 service,
Sunnyside taking the s240O plan
and North Yakima the $1,000 one.
The local committee chose the
$24OO plan and Mr.. Wells filed out
a blank contract for signatures.
The contract runs for a year and is
payable in installments of $500
monthly. By it's terms the railroad
agrees to furnish the community:
(a) $4,000 copies of a 4S-page
booklet. This booklet will be com.
piled and written by the company's
expert writers and illustrated by
their staff photographers. The To-
cal publicity men, however, have
entire authority as to what shall or
shall not go into the book. the COM
pany making no reservation in this
respect. geographically the book
lets which the o. R. & N. puts out
under this plan are as perfect as
modern plate making and color
printing can be made. Mr.. Wells
exhibited several specimens of book
lets lately issued by other commun-
tiles, and while no two were alike as
to size, shape or makeup, the same
degree of excellence in execution
prevailed in each. They are book
lets of which any community SO ex-
plotted may we'll be proud.
(b) 10000 eight-paye booklets,
with cover in form of return post
card. These are also excellent
pieces of advertising literature and
designed to work up prospects"
when the call for information is not
such as to warrant sending one of
the more expensive books.
(c) $1,000 primers" or 5000
bulletins. These may be had in
one edition or two or three differ
ent editions. They are designed to
carry information on specific sub
]ects, whose data would be too VOL
luminous to be incorporated in the
other publications.
(d) $4,000 Colonist folders, in
three editions suitable to the season.
(e) Twelve full-page advertise
ments in Sunset magazine, one each
month, and a four-page illustrated
write up in the same periodical.
Also write-up in "Abroad' the
company's magazine published in
Liverpool.
In addition to the above the COM
munlty will have the privilege Of
furnishing local products to the
company's various permanent ex-
nlolts which have been established
throughout the country. Colored
lantern slides will also be made from
local views and used on the COM
pany's lecture bureau.
In order that the various editions
may be distributed in the most in
.eiiigent manner, the railroad Of
'ers the community the use of their
expert distributing organization.
Inc plan will take care of from 10
!" W percent of the various forms
Vi printed matter which will be
paced through the company's gen.
''ai agents, its homeseekers' bureau
anu other advertising channels.