Milford chronicle., 1911-05-19

w. SXXI1.-AN ATTRACTIVE sIGNBOARD
rron. especially for male stock Il
h,n5;f is growthy and Of fair quail
II bring prices considerably in
4 of the ordinary market.
-, Advertising.
the best ways TO reach the
aoine IT, lde is to advertise in the
are severiwspapers. These reach the
attic with farmers in their territory
out Men be nrbgressive ones. and
other buildlur stun 10 their attention
them. Witiat uuthlng else will do
i,os rrst o. your advertising entire
- ad. page When you
~ ell get rid of it quickly
i llss oilee' got up ads Merchants
Auofe' eouhterswspaper advertising
deal Of needlesf their business Il is
excitement. Buy to the farmer who
ahe FIRST it was il How should the pub
with the fire infe farmer has some
ere engine was keeps the fact Sc
alarm, and whihs e
could, the engine n. IN -
The IRE from the, ~. ,he s,ocl, ,bat -
one could not geip INTO small bunrhes
tion of all wac. as they show of bet
tef''ilfii4as way
As a general rule. it is best to show
the smallest ones first and the larger
ones later working the prospective
buyer up to a climax. as it were. If
you have the sire at hand aud in good
condition it will be a nelp in making
sales. Never misrepresent your stun,
but do not hesitate to point out all the
good points that the animals possess |
Ii will be advantageous Ia establish
ing a permanent trade to guarantee |
the animals TO be as represented. the |
males to be breeders and the females |
to be safe with young il sold that way |
You will occasionally get an animal |
back. it is true. but the loss on "a few
such animals will be more than made
up by the increased confidence people
will have in you.
For answering such inquiries as
come by mail letter heads and return
envelopes are a great advantage
Printed stationery gives businesslike
AIR to a letter and makes the inquirer
think he is dealing with a business
man. A.cut Of some OF your best an
imals adds to the attractiveness OF the
letter head. Such cut Gan be made
from a good photograph for not more
than $50. II Is best to have the
printer order it for You. as he will
know the style thai will go best with
the paper you are using. II one OF the
boys or girls has kodak a print of
one or two Of your best animals in
closed with replies will give the pro
spective buyer a better idea Of what
you have TO offer than any description
would. Be honest in your descrip-
tions and do not hesitate to state the
faults fully
Selling to breeders.
-yoDr home trade grows and you
gradually work into a higher grade Of
stock you will begin to want higher
prices TO ger them you must sell to
breeders. 10 reach these in large
numbers advertising in-One or more Of
he agricultural papers that circulat
q your territory is necessary. A sim
lie card will bring many replies. When
-ou have something special to offer a
arge ad will prove profitable.
OF course most Of the sales made in
is way will be by letter. though an
,caslonal man viii come to see the
IN. II you live more than a mile
3n town It will pay 20 make arrange
Ients with the liveryman TO bring out
nexpecied visitors at your expense
little thing4 ike this help 70 create q s
vorable impression. Where there are ]
any inquiries TO answer typewriter '