The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-03-22
BOOST THE CITY.
w. J. Berkowitz Tells How to
Do 1t. :.
Tells What Other Places Are
Doing.
GREAT WHITE WAY.
Means Much in Advertising a
Town.
He Urges Establishment OF
Trade Schools.

that does things, launched a campaign
Tuesday night which as ]. VIII kei-
lev president of the Commercial club,
expressed it, will make it possible for
the club to enter into "a period of new
life and activity.
1t was a $50 meeting of the Com
mercial and Ad clubs of the CITY, ana
the spirit which was aroused was such
as has not been seen since the Com
mercial club has occupied its present
commodious and attractive quarters.
''It is wonderful what a body of men
like you can do for city" said MI.
Berkowitz- What you have accom-
plished in the past is but an argument
of what YOU can do in the future. Look
at these two pictureS-about two years
ago we met on the roof garden OF the
National hotel. under the auspices oe
the Manufacturers and Jobbers' assoc1-
alton and discussed these very QueS-
lions that are uppermost tonight.
your Commercial club then was on
it's deathbed: no one was Wiling 10
offer even the last sacrament. No man
could be found who was willing to as
sumo the presidency, and arouse the
club from its death agony; but the
right man was found at the last mo-
ment. Mr. Mills, and 10, upon the struc-
ture he built, We gaze at TINS new pc
ture with rapture, and we IND an or
ganization made up of 500 members,
bound together for the city's good, ana
in harmony with you, the AdvertlsinS
club and the manufacturers ana the
iohhers all united in the common cause
"Cities advertise just as business
frnos advertise Competition for
growth and enlargement is just as Keen
among the cities, as it is among bust
ness firms.
"PicL mn the monthly magazines and
weekly periodicals and the many news
papers of the various larger cities, ana
Won will find advertisements IN Doio
headlines, asking you to come to Sc
attic, the busy city; to Los Angeles
the garden spot of the world; to Tue
SON. the best climate on earth; to Port
| land, the rose city and golden oppor-
tunities for the manufacturers; bring
the world to Memphis, is the slogan
| of the business mems club, IN Mem
phis. Tenn, 1880 strong.
Better to lose the factory man Iet
the factory lose,' was the call from
| kansas City. Memphis raised Soo,ooo
to offer free trips to prospectors TO come
to that city; Kansas City IS raising
now 500 900 for publicity and conven-
lions. Minneapolis is spending $l5o ,ooe
| 10 let the world bknow that it IS the
| one place to live and to do business.
| s'These are but few or the IN
| stances Of the strenuous e1orts OF lne
| western cities to lure the manufactur-
| ers. the business men, and the proIes-
| sionaI men, who seek their fortune III
new locations. Clipping bureaus are
kept busy supplying commercial cups
l
| ;as in the country are doing towards
the hetterment of conditions, towards
| Investments for factories. ana Iurnlsh-
| mo lists to prospects of firms seeking
other locations. either Decause 5nI 81.
| business may have been destroyed py
Are or because they are seeking TO en-
| large and are asking for bonuses TOT
| sIIbsorintions for stock, and other gooo
and sufficient reasons.
! conventions a Good Thing.
MANY cities are seeking conventions
as a means of publicity. There is no
| question hut what conventions are ex-
| eeedinply helpful. The Convention OF
| Associated Advertisers Club OF Amer
| ica which was held two years ago IN
Kansas City, afforded probably the
largest advertising medium OF any OIL
er convention OUTSIDE Oh the hdlioiiai
Democratic convention
sAs a result of the convention OF
the Associated Advertising CluD OF
| America. the clipping bureau reported
that over 10000 = notices appeareo
naners and periodicals, advertising
| Kansas City, and it did not cost us over
| 60 OO0 in all to handle this convention.
| of course the national Democratlc CON
yention cost us about $1OO,OoO; the con-
vention in which William j. Bryan was
nominated the second time for the pres
ident of United states. -
..It nut Kansas City on the map for
| all time to come. The way tnat con-
vention was handled, which in the ar
| rangement and accommodations; IN the
! ,,,a+bod which was employed by the
| Commercial club in locating the VlSl-
tors. the liberal manner in which the
citizens opened up their homes' anu
| the safeguards against excessive prices
az the hotels and boarding houses, mas
| nlaced Kansas City in line with the
great convention cities of the country.
"Of course the whole seat of govern
| mont was transferred to Kansas CITY
for that week; the Associated FIess
| bea duuarters we're in Kansas City; the
| deIagates from every state assembled,
| sa1u orr CITY, and delighted with the
| climate and convenlences, spread the
gospel of Kansas City's beauty ano
hospitality. 1t was GOOD investment
| even at so high price.
| st need not impress upon you, Wnc
are such liberal advertisers, you ousl-
ness men and you advertising men
that it is the advertised arucie thdt !
demanded by the buying public 1t is
the advertised city to which we al
aim to pilgrimage The advertisec
article is the one the people have the
most confidence IN
| ct wanted to buy some soap the
other day: the clerk handed out about
one-half a dozen Indifferent soaps
THAT had never heard of. l said
NO. give me Woodbury's or Col
gates. I felt safer buying the adver'
tised article.
seek Advertised Towns.
Business firms, in looking for somt
prosperous growing town, seek thu
towns that are advertised; they thinl
they should be safer. They like t
read about the city that is well light
ed, the city that is we'll policed, thu
| city that is we'll governed. It is every
thing to a town in bringing the ad
vantages of the city forward when yol
want to invite strangers
tn
woman who is well advertised in tn
paper; the man who is in the publi
eve: the man who does things; and tn
man whom everybody talks about. S.
we like to visit the cities that ar
spoken about frequently, that are ad
vertised literally
what "a wonderful exhibition o