The Mathews journal. (Mathews C.H. [Court House]) 1903-1937, 1911-07-20
LARGEST EXTRACT
PLANT IN SOUTH
Growth of Sauer's Extract Shop to
Mammoth Factory Proportions.
Goods Sold All Over World.

RICHMOND, VA.-Special.- The
largest factory for the manufacture of
| favoring extracts in all of the South,
and the best equipped and most up-to-
! date establishment of its kind in all
! the country, is located in Richmond,
and its history is we'll worthy a long
! chapter. The 9. +. Sauer Company, In
! cOrpOrated, are the owners and opera
! tors of this establishment.
In the year 1887 they commenced
! business in a small way in a little two
/ and a half story frame building at the
! corner of Seventeenth and Broad
/ Streets and the business was to put up
! trst-class hayoring extracts of all
kinds for cooking and sweeteniug pur-
| poses. The products of the, little fac
] tory soon became popular with house
wives and restaurant keepers and ice
cream parlOr proprietors, and every
body else who used extracts in any
way. The business was at first purely
local, but in time, and a very short
time, the Sauer extracts became popu-
lar beyond the borders Of Richmond.
and in order to supply the growing
demand in all parts of Virginia, the
? company had TO enlarge the plant
within two years.
enlarge the plant within two years.
Beyond State Bounds.
The first move was TO Fourteenth
and Main Streets, where a much larger /
building was secured, and the mem
bers of the firm thought that in this
large fOur-story building they were
fixed for very many years 70 come.
However, the business grew with rapid
strides and was extended beyond the
borders Of Virginia to other States. un-
til the Sauer fiavors were known in
more than half the States, OF the I'm
ion, and wherever known were poDu
lar, and retailers found them to be
fast sellers" In FIVE years larger
quarters and greater factory room be-
| came necessities, and this time the
| company bought the immense building
| which had once been used for a tobac-
! co factory on Twenty-first Street. he
tween Main and Cary. The building
| was enlarged and remodeled and sew
eral additions made, among them COM
! plete Office rooms. Here the company
had more than double the former fac
tory space, with office space in addi-
ton, and thought they were perma-
nently fixed
1Oung Men Went West.
! But last year ii was found that the
| growth of the business and the extern
sion of trade until the Sauer goods
| We're being sold in nearly every State
IN the Union, necessitated still larger
and more up-to-date factory facilities.
The company saw no sense in taking
so many bites at a cherry, and so they
! Went towards the setting sun and ac-
| quired by cash purchase annie
! grounds out on Broad Street. at the
/ corner of Meadow Street. or. more
properly speaking. at the corner oil
Hermitage Road. At this point a build
ing Cor rather three immense build
lngs in one) has been erected and es-
pecially equipped for the business.
\ Model Structure.
The magnificent four-storv building
is or reinforced concrete. the doors
and windows being Of steel and wire
/ glass, the whole being as near to fire
proof as buildings can be made. The
Dig house, or combination of houses
stands on plot of ground that meas
ures 20 feet on Broad Street. running
Dack on the Hermitage Road. or the
continuation of Meadow Street. 200
Ieet' with rear plot OF over three
acres, held in reserve for future de-
velopment. Railway side tracks come
up to the west side OF the building. and
all shipping is right from the ground
noor TO the cars, and vice versa. The (
total floor space is $4,000 square feet, /
and every floor is equipped with the /
latest machinery. and some of it Of the /
cOstliest kind, designed for the bust
ness in hand, and electric elevators
connect the many floors.
Great Is Greater Richmond.
Taken altogether the c. F. Sauer
Company's big plant, or rather plants.
are things that show what Richmond
energy and hustle can do. and the
story have imperfectly written of the
rise and progress of the same NAV be
hint to others. a hint that may con-
vey the idea that with its railway ia
cilities and its thousand and one other
| advantages there is no better place on
earth for bic industries of any and all
| kinds than little old. solid old Rich
mOnd.
lt is worthy of remark. in conclus-
/ ion, that there is no firm in Richmond
! that has been a bigger advertisements
| of the city, and its advantages than
this Sauer concern, for they have in
/ vaded the wide, wide world. and have
| hanging to their belt today not less
! than fourteen medals won at great eX-
! positions in Europe and America. med
! ais that evidence the superiority of the
| goods they make. and at the same time
! advertise Greater Richmond to all the
world