davidaulloa/AmericanStories huggingface dataset:
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1911-03-13

CITY DIRECTORY

Mayor-John D. Robertson.
President OF the Council-H. c.
Jones.
President Pro Tem-R. r Carroll
City Council
Alderman p. Edwards.
Aldermen First ward-L J. Knight,
C. r. Tydings.
Aldermen Second Ward. II. Tay-
Tor. r. r. Carroll.
Aldermen Third ward-E T Hell
venston. II. a. Fausett.
Aldermen Fourth ward-H. C. Jones.
G. A. Carmichael
Clerk-H. c.. Sistrunk
Tax Collector-w. W. Clyatt.
Treasurer-w. T. Gary.
Attorney-C. L Sistrunk.
Marshal-R- l. Carter.
Superintendent OF Electric Lighting
Plant-E. c. Bennett.
Policemen-G. W. Baisden, 8. N.
Grubbs.
Street SUPERINTENDENT. F. pod-
son.
Sanitary Inspector-G. W. CIeve-
land.
Committees OF the Council
Finance. r. Tydings. ]. II. Taylor.
E. T. Helvenston.
Judiciary-L ]. knight. c. r. Ty-
dings, w. p. Edwards.
Street-R. r. Carroll. G. A. Carmi-
chael, ]. III. Taylor.
Cemetery-E. T. Helvenston. III. A.
Fausett, III. c. Jones
Fire-H. 4. Fausett, c. r. Tydings.
r. r. Carroll
Police-w. p. Edwards. J. II. Taylor.
L. ]. Knight.
Market-G. a. Carmichael, L J.
Knight, r. r. Carroll.
Sanitary-E. T. Helvenston. W. p.
Edwards. II. A. Fausett.
Building-H. c. Jones. III. A. Fausett.
G. a. Carmichael
Light and Water. III. Taylor. c. r.
rydings, H c. Jones.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1911-03-13
ST. JOSEPH'S ACADEMY
LORETTO Near Mandarinl. FLORIDA

LORETTo Mandarin) FLORIDA
Boarding the Sister, n, a. y..,,
iouns BOYS rom to IA Phys
Intellectual Moral
swimming Pool Complete shoolrooms Dormoe.
Dining Hall Rooms
Apply for Prospectus SISTER SUPERIOR
ST. JOsEPH's ACADEMY. LORErrO FLORIDA
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1911-03-13

Just received, lot of $3.50 and 81
shirt waists. Your choice this week
81. III. b. Masters Co
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1911-03-13
Foley
Kidney
Pills
What They Will Do for Yos

what They Will Do for You
They will cure your backache,
strengthen your Kidneys, cor.
rect urinary Irregularities, build
up the worn out tissues, and
eliminate the excess uric acid
that causes rheumatism. Pre-.
vent Bright's Disease and Dia-
bates, and restore health and
strength. Refuse substitutes,
SOLD by THE COURT PHARMACY
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1911-12-02
Presbyt,r ial Church.

Presbyterian Church.
Rev. W. Y Aalmers, pastor.
Sunday JOl 9:45 q. N.
Morn sermon 1890 Q m.
Ev < sermon at 700 p. N.
Y. =. S. c. 4. meets In cO-Opera'
ton with other societies at the Cum
eerland Presbyterian.
Prayermeeting. Wednesday. 1880.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1911-12-02
At the Methodist Church.

There will be the usual services
tomorrow at the Methodist church,
preaching services at ii o'clock and
1915 in the evening, EpwOrth
League being held as usual at q
o'clock in the evening. A warm
welcome will be accorded all strang-
crs in the city to these services.
Last night the last District Quart
erly Conference was held at the
church, attended by the Presiding
Elder and the Board of Stewards
and others interested in the work.
Reports rom the various depart
mcnts Of church work were heard
all Of which were very gratifying.
This is the last Quarterly Confer
ence to be held this year. Confer
cnce converting in two weeks at
Gainesville.
Rev. S. w. Lawler, the beloved
Presiding Elder. has served his al
l0ttcd time of four years on this
District. and therefore will not be
returned, and on this occasion of his
last visit to Lakeland In capacity Of
presiding elder. the members took
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1911-12-02

Tomorrow will witness the open
ing OF great revival in Lakeland
and one which it is hoped will be
productive of much good. For the
first time since coming here. Rev.
VIM. ID. Nowlin, the renowned
evangelist of Kentucky and present
pastor OF the First Baptist church.
will conduct a revival in this city.
and those who have had the pleas
ure OF hearing this gifted man.
know that when he starts a move
ment of this kind much spiritual
benefit will rebound to the benefit
of the members of this cOngrega-
tion and many will be brought into
the church who are now without
Christ. The first service will occur
tomorrow morning at ! O'Clock
ard the meeting will continue as
long as interest is evidenced. SER
vices To he held through the week at
10 o'cloo K in the morning and I: IL
clock each evening. A cordial in
litatlon is extended the entire pub
lie to attend these services. A fine
choir has been organized for the
meeting. and other arrangements
have been effected looking to most
successful and suul-stirring meeting.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1911-12-02
East Lakeland Mission.

Sunday school at 3 p. m. Il. a.
Milton, superintendent, Prayer
meeting Thursday at p. m.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1911-12-02
Christian Church.

Christian Church.
Geo. W. Weimer, Pastor.
Sunday school 9:45 2. m.
Communion lO:40 a. m.
Preaching, 1890 a. m.
Y. p. S. c. E. cO-Operates with
rther societies at Cumberland Pres
,yterian church.
Evening sermon, 80 a. N.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1911-12-02
Each Has His Part.

Each one of us as creature of
God has part to do in life. Mine
may be much more obscure part
than yours, yet am accountable to
God for my part. God does rot
expect thase with one talent to do
what those with five talents will
accomplish. We are all here for a
r4rpcse and if We will answer the
purpose OF our creation We must
give God our heart and make full
and complete surrender to Him, for
"out of the heart are the issues OF
life. Eek.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1911-12-02
At Other Churches.

There will be services ae usual
1t the Christian. Presbyterian and
Episcopal churches, at the regular
hours. There will be no services at
the Lutheran church, Rev. Matthias
filling the pulpit at St. Petersburg
tomorrow. There will be no ser
vices at the Catholic church, either
tomorrow. Sunday school in the
morning and Christian Endeavor In
the evening will be held at the
Cumberland Presbyterian church.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1911-12-02
Lutheran Church.

Lutheran Church.
Rev. II. j. Matthias. Pastor.
Sunday school 10000 a. m.
Preaching service 1900 q. m. and
700 p. m, second and fourth Sun.
days
Catholic Church.
Rev. A. b. Fox, Pastor.
Services are held on second and
fourth Sundays at 900 a. m.
Cumberland Presbyterian.
Without pastor.
Sunday school at the regular hour
Y. p. 8. G. II. at $3.50 p. m.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1911-12-02
spuua o o n q q q q y n n q
CHURCH CAL&NDAI.

10000 oop o q o o . . Z
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1911-12-02
Modern Business Idea.

You still assert that competition
10 the life Of trade" oh, yes" re-
piled Mr.. Dustin star. But We don't
care to compete for a chance to sell
our goods What we want is to ind
people with their money out connect.
ing for the privilege Of buying them. !"
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1911-12-02
Episcopal Church.

Episcopal Church.
Rev. j. II. Wcddell, rector.
Each :; INDIA. excepting only the
third Sunday of each month.
Sund IS school every Sunday at 10
a. m
Ser ICE ! 100 n. m.
Evening Prayer 500 p. m.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1911-12-02
TOMORROW attic Churches
Some Ihoaehfstor the Saba

occasion to express their gratifica-
ton of his splendid work and Of the
high esteem in which he IL held.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1911-12-02

Y. I. Church, South.
w .l.ri. Pastor
Sunday ;, huol 9:45 4. m.
MOrt l@ sermon ll:OO a. m.
EpWo ~! league GOO p. m.
Evcni"@ service, 700 p. m.
Praycrmcrting Wednesday 500
.. m.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1911-12-02
Denominations.

The differences between denOmin-
atoms are differences of tempera-
ment very largely One man OK
presses his life in one way and an
ether in another way Some souls
climb up to God by broad stairs;
others come to him as bird flies
II does not matter how we get to
him If we love his fellowship and
walk in humility toward ourselves
and in reverence toward him.
Rev. Lyman Abbott. Congregation
alist. Brooklyn.
= Il
The two most precious things on
this side Of the grave are our rep
utation and our life. But 1t Is to be
lamcnted that the most contemplate
whisper may deprive us of tho one,
and the weakest weapon of the other.
A wise man, therefore, will be more
anxious to deserve fair name than
to possess It, and this will teach him
SO to live as not to be afraid to die
= Cotton.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

c. A. Stotlar, president of the Stot-
lar Investment company, left the first
of the week for his home in Marion,
Ill.,, where he will be the Christmas
combine pleasure and business while
away from Devils Lake, and hopes to
interest Illinois investors in the Chau-
tauqua electric line and Greenwood.
To show what this section of North
Dakota is doing in the way Of develop
ment, Mr.. Stotlar took with him an
excellent collection of views Of the
Lake Region.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

NJ J. Cowley of the Grand opera
ada, this week, to look over a pros
pective location in that city. Since
Mr.. Cowlev announced that he would
give up the Grand in Devils Lake, the
first of the year, he has received num-
erous fine offers to continue in the
theatrical game in other cities in lie
west. He goes to Brandon to look in.
to the theatrical situation
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

E. P Mckee is at home for Christ
mas. He arrived from Roseburg, Ore,
Sunday night. Mr.. Mckee went to
Oregon about year and a half ago
for his health. He says that section
!or the country agrees with him and
that he has never regretted going
there. Since becoming resident of
that state he has invested in fruit
lands quite extensively.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

The Rebekah lodge at Woltcrd and
Knox are in a Furnishing condition,
according to Mrs. Ole Serumgard,
who returned to Devils Lake, from a
visit to these cities, Saturday. Mrs
Serumgard accompanied Mrs. L. w
Hartman, state president of the lodge
on the trip. She was state organizer
of the Rebekahs when the lodges al
Knox and Wolford were started.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

For dainty Christmas present you
can't beat a box of nice stationery.
Any girl friend will be delighted with
gift of this kind. The Inter-Ocean
can supply you with the most attrac
tive boxes you ever cav.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

Oliver Knudson, state bank examin.
er, was in Devils Lake, Tuesday night
Mr.. Knudson is a possible Democratic
candidate for governor He had lit
tie to say concerning the political sit
uation.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

While coasting down hill with
number Of young companions, Monday
evening, Raymond Johnson, son of
Mr.. and Mrs. w. H. Johnson, broke
his wrist. The little fellow is report
ed to be getting along nicely.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

Mr.. and Mrs. Herman Schultz of
Penn, were guests at the J. M. Thomp-
son huine Tuesday, Mr. Schultz is in
the banhing business at Penn. He is
zeal Lake Region booster and be.
.ieves his town is a CONNER.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

in Columbus, O., and Cleveland, O., re-
spectively, where they have very good
positions. They enjoyed Thangskiv-
ing day together in Cleveland
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

Because Washington's birthday
comes in Lent this year, the annual
ball of the Devils Lake Fire Depart
ment will not be given on that night,
as announced last week, but will be
given on the night of Valentines
day, February IA, when one Of the
biggest and best parties OF the winter
will take place.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

H. L. LOOMS, Pres. of the North
western Mutual Savings & Loan AS
ISOLATION of Fargo, was in Devils Lake
Tuesday, looking after business. Mr..
Loomis spoke encouragingly of the flu
ture of this city, saying that Devils
Lake is now large enough and grow
ing sufficiently to make city property
of exceptional value. He believes Dew.
ills Lake is destined to become one of
the best little cities in the North.
west.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

MissAnna Gilbertson was entertain.
ed at a surprise dinner given by a
group of her friends at the home OF
Mrs. Sylvester Flummerfelt, Saturday
evening. Following the dinner, the
jolly company enjoyed a vaudeville
party.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

The Maccabees of Grand Harbor
will give a grand ball New Years
night Elaborate preparations are be-
ing made for the event. which, it is
planned will be one of the big par
ties Of the season in that lively town.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

Word has been received in Devils
Lake of the death at Miles City Mont,
Of J. G. Remfrey, who last winter
taught music in this city and was
identified with the band here.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

successful shadow social was Civ
evening, in the Odd Fellows hall.
by the D. N. G. T. O. Saturday night.
A pleasing program of entertaining
numbers helped make the time pass in
pleasure for those who attended.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

Sydney Tyyan, the accommodating
Great Northern expressman, was
operated on for appendicitis at the
Mercy hospital the first of the week.
to know that he is recovering rapid
ly. During Mr.. Tyvan's absence from
the express office, his position is being
filled by Joe Wiener.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

w. ]. Brennan of Toxic, received
a message from Divide, Mont, Satur-
day, stating that his brother, Henry,
had died in that place the night before
He left for Montana, Saturday night.
The funeral, it was expected, would be
held at Whitewater, Wis. the former
home of the Brennan's.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

Nothing like ns,ng uice stationery
Monogram stuff has the cali. The fin.
est line in the city at the Inter-Ocean
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

No. A. Tenney, district manager of
the Mutual Life of New York, who
visited in Valley City last week, says
that the Commercial club of that city
is doing good work and proposes to
make the coming year a big one for
Barnes county.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

A. B. kerln, president of tie De1 lis
Lake Improvement company, left
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

John w. Maher will make farm loans
that you can pay OF at any interest
date.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

Rev. Tarbet, who has accepted the
call to the Presbyterian church in
Devils Lake, is expected to be here to
preach the Christmas sermon. He
comes from Michigan.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

Bonnie Greenberg wishes his old
friends and customers to know he is
taking orders now for made to order
clothing. Call 617 Seventh street or
at Socialist reading room.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

p. G. Chilly, Dermer Weed and
Thorwick Bryn, composing the school
board of the Grand Harbor village
schools, were in Devils Lake, Satur-
day on matters pertaining to the
schools of that place. The Grand Har-
Dor schools have recently been grant.
ed state aid. The new building has
just been completed and conditions
in general are looming up" along ed.
vocational lines in that hustling town
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

Ladies, when you want handsomely
engraved calling cards, call at the In
ter-Ocean. We can supply you with
the very latest.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

Rugby visitors in Devils Lake, We'd
nesday, were Miss Carmoody, Miss
McClintock, Mrs. T. Torson, J. Nc
Clintock, T. Torson, H. Nelson and
N Jacobson.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

John W. Maner makes farm loans
"a lowest and easy terms. +.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

The Devils Lake Chautauqua asso-
citation is rapidly signing up contracts
for next years assembly programme.
Secretary Hooking this week received
contracts, signed, for the appearance
of Col. Baine, John F. Hanley, the Uni.
versity Girls, the English Opera Sing
ers, the Apollo Concert company, the
Lewis Concert company and Prof.
Scarlet and his motion pictures,
which will be leading attraction
throughout the assembly.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

Devils Lake friends Of Miss Anna
May Parry and Miss Ruth Bought
man, graduates Of the Devils Lake
high school. will be pleased TO know
that the young women are doing ex-
|ceptionally well in the domestic sci
lence department Of the public schools
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

Mr.. and Mrs. A. NJ Holt of Seventh
street had for their guests this week
Mr.. and Mrs. Frank Eldridge of the
Pitcher farm. Mr.. Eldridge's health
is much improved.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

Musical numbers by Miss Radcliffe
and Ellen Chamberlain and the pre-
sence of Bishop Mann Of Fargo, as a
guest, added. much pleasure to the
meeting Of the Girls, Friendly socie-
ty of the Episcopal church, at the G.
NJ. Fisher home, Tuesday night.
Christmas games were played and
Christmas refreshments were served.
A holiday grab bag proved an interest
ing feature OF the entertainment. 4
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

Mrs. B. H. Howe has gone to
Ashtabula, O., for the Christmas hon-
days. She will be away from Devils
Lake until after New Years.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

ii it's new It's III the 1nter-Ocean
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

John Williams and family of Bert
hold, arrived yesterday, to be guests
at the home of J. A. Haig, county
superintendent CT schools, for a few
days.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

Monday night, for Chicago, where he
will look after business interests for
week or more.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

Peder Sorenson of Garske, was a
business visitor in Devils Lake, Sat
urday. The Inter-Ocean acknowledg-
es a pleasant call.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

The North Dakota liquor Institute
ts q guaranteed cure for the liquor and
morphine habits. Institute. 722 N. 3rd
st., Grand Forks, N. D.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

John w. Maher makes farm loans Al
lowest and easy terms.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

The dancing party given by the
jolly Bachelors in the Grand opera
house hall, Friday night, was a pro-
nounced success. Seventy coup
les enjoyed the music of the Foster
orchestra and the fine luncheon. The
committee having the pleasant affair
in charge was composed of Ode Fiel-
der, w. F. Strobe, Henry Skaideggar
and A. M. Leavitte. The club will
probably give other parties during
the winter
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

J. A. Brown and Henry Thorson of
Devils Lake Tuesday.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

E. A. Bryn, a prominent farmer of
the Lake Region, was in the city from
Grand Harbor Tuesday.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

Mr.. and Mrs. Jack Wilson of the
Sevilla, expect to spend Christmas in
Fargo.
Devils Lake inter-ocean. (Devils Lake, N.D.) 1909-1915, 1911-12-15

Mr.. and Mrs A. F. Severyn leave
for Minneapolis, Saturday, to spend
Christmas.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-01-04
Be On Time.

Queen Mary is said to be the soul
of punctuality, and when she makes
an engagement she keeps it to the
minute. That is a very good exam
pie to set to her women subjects, 10
whom she must always be an inspir-
alton for good The time that most
people begrudge more than any other
is that spent in waiting for others
who have failed to keep their engage
ments. In the first place, it is not po-
lite to waste other peoples time in
that way. And while in the cities,
with its transportation problems. there
may be much excuse for being late,
it oftens happens that dilatory meth
DDS are responsible for the loss of
time. There are some people who are
always ahead of time, and waste it in
that way. The hostess who invites
you for o'clock dinner does not ex-
pect you to come at half-past 6, and
If you do you should be allowed to sit
by yourself until it is time for the
other guests to arrive, instead of TAX
ing those precious few minutes that
the hostess wants for a last look at the
table or for a visit TO her toilet table
But this sort OF transgressor upon the
rules of hospitality may be forgiven,
while it is very hard to forgive the
man or woman who keeps the soup
waiting fifteen or twenty minutes, with
every possibility that it will be ruined
and the cooks temper involved in the
catastrophe. Children soon get into
such habits. and the first care of the
mother should be to teach her young
sters habits of punctuality. by example,
being the best way.
A woman who has sinned many
times in the way of being late soon
gets TO be very profuse with excuses,
and this habit may grow upon her as
well as the other.
II rs a virtue to be punctual but
such virtues are characteristic OF the
lifes OF all well-bred people. and not
10 be taken to ones credit particularly.
With the Few year. II would be a good
idea for some women to firmly re-
solve not to steal other peoples time
by being continually late.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1911-01-04
Good Advertising.

There was time, away back in the
beginning of advertising, when the sell
Ter who put into print, where the buyer
could see il. his name. the name OF the
commodity he dealt in, and the address
of his place of business, was con-
sidered to have made quite a splurge
in the way of publicity. And there
are mediums today, bidding the patron
age OF twentieth century advertisers.
whose physical limitations preclude
them from doing much more for the
producer or distributor of merchan-
disc than his ancestor did for him
self in printing an old-fashioned card"
You can't tell the news of a store
or enforce upon the consumer the
merits OF a product with which he
is unfamiliar in 10 or 20 words. any
more than you could present a sell
ing argument over the telephone il
the period OF communication were
limited to a few seconds. BHevity-
in moderation-is a good thing in
advertising: but the brevity imposed
by, the characteristics OF some me-
diums is too'apt TO cut of the best sell
ing talk before it begins.
One Of the many advantages of the
daily newspaper as a means of access
to the ear of the buyer is that it Sc
cures for the advertiser a ful hearing.