The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1911-04-13
FORUMS POSITION
ENDORSED BY news
MORNING PAPER AGREES COM
MERclAL CLUB NEEDS REoR.
cANlzATloN--AND A NEW SEC
RETARY-EvERYsopY SHOULD
BOOST FOR A NEW DEAL.

Fargo Daily couifer-News: without
throwing rocks ut anybody we believe
the decision to reorganize the CONNER
cial club along perhaps different lines
than heretofore is a step in the right
direction. There comes a time in every
organization. whether 1t pertains to re-
ligious or secular life, when a rejuye-
nation is proper and desirable, and that
time seems to have been reached in
the history of the commercial club Of
this city.
Attention was called at the meeting
Tuesday night to the fact that other
organizations were being formed TO
take UP the work of boosting the city
to more or less extent and that this
function properly belonged to the cons
mercial club, and that divided efforts
would weaken the cause in which all
were interested. This Is undoubtedly
true and If in the reorganization the
advertising Of the city can be properly
centralized greater results will un-
doubleday obtain, and at far less cost
and effort.
If it Is the sense of the business
course or boosting for Fargo is to be
large part of the usefulness OF the
commercial club. in our judgment one
Of the first requisites will be the Sc
curing Of trained municipal adver-
tiser. This line OF work has now come
to be vocation by itself. No anna
teur can get anywhere near the re-
suits that man can who has made
this work study and profession.
Therefore, we believe that when the
new plans are outlined by the COM
mittee one of the foremost should be
a provision for such a man.
We know Of no such man in Fargo.
The club viii undoubtedly have to 60
outside to secure him, and 1t may as
well be stated now that q good man
viii cost money. Many OF the cities
OF the country pay their booster from
$4,000 co $4,000 year and count the
cost well spent, for they get results,
and results are what we are look
ing for In this connection.
a. much cheaper man can be Sc
cured at home to care for the routine
duties Of club affairs, such as the
collection OF dues, etc, but we are
convinced from what those say who
have had a long line of experience in
advertising towns, that special train
ing for boosting cities Is essential to
success. We believe it will be largely
a waste Of money to go half way in
this advertising proposition. No bust
ness, no undertaking, succeeds with
out a comprehensive plan of campaign,
and with a determination to keep ever
lastingly at 1t until the end is attained.
This is not matter of boys play
or one to give a job to some good
fellow who would make his mark in an
other line wherein his past training
particularly fitted him, and we do hope
the committee which is to outline this
work will take hard, practical view
of the premises, and plan, not for to-
day, nor for tomorrow, but for boost
ing policy which may possibly cover
years before It reaches full fruition, so
that when the machinery is started it
will build its own structures as it goes
along and add greatly from year to
year to the growth and prestige OF
what ought to continue to be the big
gest little city in the world.