The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1911-08-15

well as rear seat Body is also several inches
WIDER making ample room for three 200-pound-
ers in rear seat drop frame instead of former
straight frame, gives lower center of gravity and
lower more ralkish appearance to car. Springs
are longer also-both front and rear-alwayS
the easiest riding car, it is still more velvety in
motion.
A FEW MECHANICAL CHANGES not
necessarily improvements, though OF course our
engineers think they are are improved steering
gear-better facilities for oiling and adjusting.
At the same time we have en1ulated the $1,000
cars by placing spark and throttle levers on top
of steering wheel; large steering wheel of Cir
cassian Walnut, gives classy appearance and
makes thumb and finger control possible.
OCHANGEIN MOTOR--yo will be pleased
the slightest change in that wonderful motor for
fear we could never again get quite as powerful
a one.
NEITHER HAS THERE BEEN any changein
transmission, control, axle or chassis detail save
only those mentioned-the drop frame and
longer springs
EMF $50" IS MORE BEAUTIFUL, though,
than ever before Truth to tell we have always
thought there was room tor improvement IN the
outward appearance of this car. But you must
remember that in order to give our customers
the highest degee of mechanical excellence, In
past years we had to design the body severely
plain. And we are proud of that policy other
that misled buyers by their looks are now
either in the junk heap or on the way there
expected soon.
BUT NOW IT IS DIFFERENT have our
mammoth plants and they are paid for We
have more perfect organization. Practically
unlimited capital enables us to buy better-and
prices of all materials are lower
SO NOW WE CAN ADD appearance to eff,
ciency--luxurious appointments to mechanical
perfection-and sell you that much better car IN
1912 for the same price you paid in LELAND
for $3.50 less than we had to charge in 1908-9
and 10.
WE HAVE PROMISED from the first to inn
prove wherever and whenever possible and to
divide with the buyer the savings we effect by
our superior facilities" This 1912 announce
ment is the fulfllment of that promise.
FOR THE PRICE HAS NOT BEEN IN
creased. The big, luxurious fore-door model
will remain at $1lO0 F. 0. B. factory. Let those
try who may none can equal this value. They
never have been able to and it is no part of our
plan that they ever shall.
THE BODY is A BEAUTY-of the most i'm
proved straight line type, perfectly straight
from front to rear. All levers inside; door latch
es concealed; large ventalators in dash so it is
just as cool in front as in rear. Also we provide
so doors can stand ajar, SO speed of car sucks
out warm air permitting cool air to replace it
constantly. Actual thermometer tests show our
objection to foredoor design eliminated.
INA WORD the Studebaker EMF go" will
continue to be in 1912, as it has always BEEN
the best car in the world at less than $500, the
first choice in its class of all well informed buy
ers Others thrive on our leavings, they live
because we cannot supply the full demand, even
making, as we do one hundred of these cars
every day
MADE IN FOUR MODELS for 1912: Fore
door Five Passenger Touring Car $1100; Fore
door Detachable Den,i- To,l,,eau $1100; Fore-doo,
Roadster, $1100, and Coupe S1450. Full detailed
specifications IN the catalog.