Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1911-11-21

! gathers together new fund and casts
about for new ways Of sending its
claims to greatness to the ends OF the
earth, manufacturers are seeking sites
there, studying its railroad freight
rate advantages and planning to move
there.
1.-The general advertising campaign
Memphis has conducted, believe. has
been productive OF more good than
1as been attained by any other city In
my other way" said James S. War
en-, manager Of the Bureau Of Pub
lefty and Development, recently.
! And Mr.. Warren but expressed the
sentiment, Of every other Memphis
:itizen who has interested himself in
he matter. They all admitted the
air had purely local advantages for
The merchants. the hotel keepers and
those In similar lines; but for tho
real growth Of the lasting sort, the
Use of printers ink stands supreme.
chose who go to the fairs and the
ARRIVALS reside In the territory con-
:iguous to the city where they are
given. and they have no idea OF NOV
Ing there permanently. They are
willing to buy their goods there, get
ing the entertainment In return.
But 1t Is the others, those to whom
The city or town Is comparatively un-
known, that furnish lasting results.
They don't come to spend . little
money for q day or go; they become
1art OF the city's life and blood.
Memphis has profted immensely
n many ways by this publicity cam
,aign In the nrst place, it has stir
red up a spirit Of cooperation and
enterprise on the part OF our own
people. The raising of fund to eI-
1loit Memphis has become an annual
event. The $4,000 raised In this
manner takes care Of everything of
, public nature that tends to exploit
he city. Every man who contributes
'eels that he has part and parcel
n the development the fund brings
lbout. Not only have the concrete
results OF our Advertising shown
themselves In new enterprises and
new citizens brought here, but the
Indirect impression has been made
N the country ut large that this
.ity Is alive and progressive along all
lines. This impression has been made
Ill over the nation, and our advertis-
ing, therefore, has become cumulative
n its effect. Our publicity for the
irst year has prepared the ground
IN the most favorable way for the
seed we shall SOW in our publicity
work for the second year, and the
work for the third year will be even
greater In it, results, and so on
through the years.
"Tho successful advertiser among
tiles as we'll as individuals Is always
he persistent advertiser. We believe
Memphis has worked out the best
Ian Of municipal publicity yet de-
ised, but the art Of community ad-
ertising lie still in its infancy. Other
tiles can we'll initiate our example,
,ut ought to be able to improve on
THAT we have done. Our experience
ri!l enable as to improve our methods
'onstantly."
Formal advertising, such as We
ave done for Memphis In the last
:ear, Is the best way for municipal
ty to secure direct and specific re-
,ults," said Judge A. c. Floyd, chair
man of the special committee which
directed Memphis's advertising cam
ipaign. Last spring we took dou-
, ble-page display advertisement in
! Leslie's Southern number. 1t was
straight-out display advertisement OF
our Advantages. There was no dis
guise about its purpose; 1t went
straight to the point and invited in
quiries for detailed information con-
corning Memphis. The result was
that we got six or seven hundred let
,ers and cRrds asking for further in
formation.
What Memphis has done is a little
iiferent from what Des Moines. Port
land (Ore.). Montgomery (Ala.).
Nashville and . host Of other enter
orisins cities Of the South and West
hsve done. It IL not alone . PROPOSE
ion for the city OF 100000 or more.
It is an opportunity close at hand for
every village and town with even
q handful Of enterprising citizens
who want to see their municipality
grow and prosper. They may not be
able to spend $4,000 Rs Memphis