Payette enterprise. (Payette, Canyon Co., Idaho) 1909-1935, 1911-07-20
NOW IS TINE
TO ADVERTISE
Commercial Club Agrees That Now
Advertising viii Bring Results
Endorses Statewide Plan and
Fsvors County Appropriation.

the statewide advertising scheme O
cooperation on the part of the league
of commercial clubs of southern Ida
no and the state immigration bureau
with appropriations from the county
funds at special meeting OF the
Payette Commercial Club held on Fri
day forenoon at which State Immigra
ton Commissioner Rich and Reilly
Atkinson, Secretary of the League OF
Southern Idaho club were both pres
ent.
The meeting was well attended by
4 representative body of business
men and was called to order by Pres'
dent NJ. F. Albert of the Payette
Commercial Club.
Commissioner Rich was the first
speaker and explained the plan first
stating that for forty years he had
been a resident of Idaho and in all
that time while he had many times
passed through Payette on the
train that this was his first visit and
he took occasion to highly compli-
ment the valley. He then stated that
all over the state crops were looking
extra well and that never before had
Idaho faced such a -bountiful harvest
as that now waiting the reapers.
In the north and in the south, west
and east, all over the state all
crops are flourishing and especially
in the wheat growing district did
he state were every indication of
full crop. In the north the yield OF
wheat would average forty bushels
to the acre while in Fremont coun-
ty on the Rexburg bench the yield
AT present was estimated at forty
five to fifty bushels to the acre.
The Commissioner then explained
the amount of money above salaries
ard expenses that had been given to
tho immigration bureau by tAe last
Legislature to use in advertising Ida
ho and her resources was $4,000 or
ten thousand to spend each year.
When one considered the work nee
essary to be done it was not enough.
He spoke of several different meet-
| irgs that had been held by represen-
tatives of ten northwest states in
order to plan a universal advertising
campaign of the northwest in an ef-
fort to head off Canadian settlers.
At these meetings the plan Of adyer-
tising that seemed most favored was
that of equipping a special advertls-
ing train to consist of ten coaches;
five exhibit cars containing exhib-
its from these states, two pullmans,
one dining car and two baggage cars.
This train was TO be taken on a ten
thousand mile trip to all the princi-
pal cities of the east and be accom-
panied by prominent men from each
of the states who would lecture and
boost for the northwest. The plan
had been approved by these meet
irgs and was thought to be the best
one that had yet been advanced.
If Idaho takes part in such cam
paign or any general campaign o.
advertising she must have more
money and so after being approached
by many business men of Boise
and other parts of the state, Mr..
Rich had agreed to assist in any
possible way TO raise extra money
and the plan had been adopted OF
asking the different commercial clubs
in the state to take up with their
county commissioners the new law
passed at the last legislature which
enables county commissioners to-
appropriate a limited levy for ad-
vertising purposes. Canyon countys
share Of such an appropriation would
be S1100 while in Ada county $4,000
could be raised in this manner. With
the appropriations made by the diff
ferent counties estimated at about
$1,000 Commissioner Rich would
put the $4,000 given by the state
annually which would make a pretty
fair sized fund to carry on publicity
work.
This money is to be handled under
the cooperative management of thel
state immigration bureau and an ad-
visory board of three to be selected
from the League of Southern Ida
no clubs.
In closing his talk on the plan the
Commissioner stated that he con
s!dered the next few months the
IDEAL time to advertise idaho. No
more opportune time had ever Oc-l
CURED in the history of the state,
with the extreme heat and the
drovths lack east the people were in
a restless condition. In most sec