The Lamar register. [volume] (Lamar, Colo.) 1889-1952, 1911-01-18

from men and women a. TO the means By
which they recovered health a. OF tire
mendous value to those in search OF II
Our business has been conducted from the
very fret day upon lines of strict intsg
rity and Ne never yet have pubiished 9
falss testimonial Of human experience
MANY Of these letter. covered numerous
sheets: some, il printed. would spread
over half a page Of newspaper. IL We
would attempt to print one such litter IN
every one Of the thousands OF papers and
magazines we use, the cost for printing
that ons letter would run into many thou
sands Of dollars.
We boil down thess letters exactly a,
. new,ps pei writer hollis his news.-stick.
ing sacr.ily to the important facts and
eliminst nag details about the family and
other unimportsnt mattsrs. This work
of boiling down. OF editing. 10 done
honestly. and with full knowledge oil
our responsibility. but notice the art
of the "twister" in the way he presents
Distortion No. 4. This 10 bad one.
/. read. a. follows: The only famous
physician whose name was sisned to q
Testimonial was produced in Court bv
Golfers and turned out to be q poor old
brokendown honeopsth. who is now work
ing in a printing establishment He re-
ceived ten dollars $1,000 for writing his
testimonial
We will wager ten thousand dollsrs
fel0.O0On0l with any investigator that we
have. subject to inspection Of any fair
committee, UPWARDS Of three hundred
1901 eommunicat ions from physicians.
many Of thcm expressing the highest com.
m>ndrtion Of cur products. hut these will
no. now or er"r he turned ever TO the
publisher for his use.
Notice the statement in this charge:
The ,nlv famous physician whose name
was signed to Postum Testimonial. etc"
The truth is thi. DIR. Underwood was
one .f a great MANY physicians who have
not cniv written commendatory words
phout the value e orr foods. but every
new and thcn some physician write. sn
article on coffee or on food. and send. II
f9r hi TIVE arl medical knowledge.
Previous to the time when we employed
ph,-sici,ns in orr own business. we &C.
c,sion.,,v empio~"d doctor to write
~ article on crfFe-. ALWAYS insisting that
tie article he ~ henest expression Of his
opinion and research.
The "w-ekl,-' hunted IN thi. phy.icisn.
and tecause he sremed to he poor. and
p. IL say. "hroEendown." had him
t-ouvht 10 Govt to be exposed before a
jury rs the "cnlv phvsician that had ever
endorsed C-ann-Nu'-" hut much to the
chsprin Of he weekly" when our sttor.
rev. astsd him If the article he wrote
about coffee was true he replied. yes"
ststemert No. S reads: THE health
officers of Mich. M-ine. Penn. New
Hamr.. md other states in their official
bulletins have for wears been denouncing
rs prero-trrous End fraudulent the claim.
r,sde by the Postum Cereal Company"
We r. not recsll anv criticism except
from Mich. Penn, Maine and s. Dakota.
The average reader might think that
the opinion. expressed by the State OFF,
cials are ALWAYS correct. but that con-
clusion i, not borne out by facts.
A. an Illustration: About thirteen years
r~o the Dairy and Food Commission of
Michigan for some personal reason printed
a severe criticism on us for making Pos
tum Of Barley according to his official
chernist at market price and selling too
high. He was shown there was never .
rrrin Of barley used in Postum His re-
port was faIee and misleading. The gov
ernor dismissed him.
We believe that most Of the state