The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-02-19

propriation They secured the services
Of high class advertising man, who
was skilled In bank advertising. In ten
months that bank increased It's savings
deposits TO Sc. 600 600. or, in other words,
accomplished under the force of adver-
tising in ten months Cand that was dur
Ing the panic of three years ago. what
it had taken them fifteen years to do
savings deposits exceeding s1o,o0O,0o0.
Plain Arguments Used.
In this advertising campaign no ex-
travaSant statements were made moth
Ing appeared in the advertisements that
the most conservative bank men would
have hesitated TO sign. The plan con-
sisted of plain arguments In the daily
papers. setting forth the advantages of
savings accounts.
No man engaged in this profession of
publicity can look back upon the devel-
opment Of a fcw years without feeling
a keen sense Of pride, and this develop
ment and uplift arc but the promise OF
what we may expect in the future.
To those Of us who arc watching the
trend of newspaper publications, IL is
inspiring to note the efforts that are be-
ing made towards giving advertisers and
the public that confidence which guar
antees full measure of integrity.
In virtually every city of this country
one or more papers are bending their eff
forts TO the giving of n square deal
publishers who say that no uncIean thing
can be advertised in their columns who
will not print wildcat land and mining
schemes. The standard magazines arc
even i'm advance of the daily papers and
are eliminating from their pages every
Many OF our. best publications today
stand back OF and guarantee the state
ments In their advertising columns.
One publication that know has turned
proxmately 500 900 worth OF business
that has been offered because the head
OF this publication could not recommend
the article advertised TO its readers. Isn't
your advertisement or mine worth more in
the columns of this publication? There
are no laws in our statute books that
require this rejection on the part OF the
publisher, but II is the high law OF moral
ethics and right dealing that prompts
such actions.
Honesty and Truthfulness.
Robert rockingham has wisely said
satisfaction with life that a man should
have some spiritual equality. There must
burn-or at least smolder, in him some
spark OF preference for truth: some pre-
judlce unsuborned, In favor OF righteous
ness. 1t is impossible 10 make life prof
liable on n purely material basis. This
OF personal honor and stronger desire
10 wilfully mislead man. II is the
one thing that makes for honest manly
sentment-that leads man or magazine
consequences.
All these things show that the advocacy
OF honesty and trutbfulness is more than
"A mere ideal or theory. Backed by cour
aScous men. honesty is dominating every
department OF publicity The old fake
practices have passed away and that
which was offensive has been eliminated.
There is a new dawning and IL Is
worthy Of the most careful thought upon
the part Of all publishers as TO whether
they can afford TO purchase mere passing
prosperity by all kinds Of circulation
claims and all kinds OF advertising
schemes
We as advertising men are facing a
great oportunity and the upward and
onward progress OF this marvellous crea-
tive force depends upon how we meet the
opportunity, Fulfilling this great oppor-
tunity we shall not only promote the |
success of the commercial enterprises |
which we serve hut we shnll also I'M
part tonic influence to mercantile hon.
esty and n stimulating atmosphere to
the commercial world Of which we are SO |
important a part a.