The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-09-24
NEW PIERCE ARROWS
ARE ON WAY HERE
Frank Botterill Describes the
1912 Models Which Will
Soon Be in Showroom.

Announcements of the Pierce. Arrow
automobiles for 1912 are out, aud two
Of the new cars are on their way TO
tomobile Co.
'sWhen it commenced deliveries Of
its 1912 models this year the Pierce
Arrow Motor Car company Of Buffalo
entered on its sixth year of manufac'
ture of six-cylinder cars, said Frank
Botterill, manager of the Tom Botterlll
Automobile Co. 1.-THE first six-cyllnde
cars manufactured in quantity By the
company were marketed in the fall and
winter Of 1906 and were known as 1907
models Two models were made in 1908
and for the 1908 season the line was
extended to include three models of the
six cylinder type, the horseapowers be-
ing sc, As and 60. the latter being
known in the following year as the &C.
horsepower car.
HIn the winter of 1909 the Pierce
Arrow company discontinued the man.
ufacture of four-cylinder cars for pas
senger use. The three horse-powers, SO,
48 and Co. had been found to be the
three best fitted to the public demand:
so. since the adoption of this trio OF
models. the efforts of the company have
been concentrated on their refinement.
All the motor sizes have been increased
at one time or another principally in
the lenptbening of the stroke. The
motor sizes now are sc horse power, d
inch bore and SIS ,inch stroke; 4s horse
power. 4la inch bore and 51a-inch
stroke Go horsepower, 5-inch bore and
Finch stroke.
t"Always extensive. the Pierce Arrow
line OF bodies is larger this year than
ever before. The bodies are newly
designed on all models and without ex-
ception are rooniier. All are equipped
with doors at all entrances and all
levers are inside The n-passenger
bodies are fitted with two folding seats
not in use are so constructed that they
NAV be folded to one side;
"There is no underpinning to these
seats to interfere with the feet Of
those in the rear seat of the tonneau.
Thorough ventilation of the front seat
ing compartment is had by means of
an opening IN the base board of the
wind shield and dehector that sends
the air to the floor of the car The &c.
horse power car may be fitted with
these bodies; three. passenger runabout,
four passenger touring car, hve.passen-
ger touring car, hve-passenger brough-
am, e-passenger laudaulet. the en-.
closed cars having two folding emer~
gency seats. The 4s and 66-horse~
power cars nave tneSe DOdles, rnret.,
passenger runabout, four passenger
touring oar. passenger touring car.
passenger touring car, five-passen-
ger brougham. hve-passenger landanlet,
seven passenger suburban, seven -passen-
ger landau and passenger vesti-
bue suburban.
Every Pierce Arrow model is COM
pletely equipped for the road this
equipment comprising a top and glass
front, power air pump for tires. trunk
rack, two gas head lamps and gas tank.
two side and one rear tail lamp for
either oil or electricity, de electric
number lamp. horn and full set of tools,
gasoline gauge on dash, odometer. coat
and blanket rail. extra tire carriers,
folding foot rest on touring and en-
closed cars. sprag on all models except
on 36 horse power. gasoline primer for
easy starting and Yale locks on hood,
dash cabinets, tool compartments and
supply box.
''Colors and upholstery are left to
the buyer. the company encouraging
every owner TO make his car follow
his own individual tastes in deeora-
ton