The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-12-22

LII ldlhluS 10 lllc lliC oIll-
er day on this subject, he
said the following.
elf you can induce national adver
tisers 10 use the list Of newspapers
printing your Talks, whose pledges
to the people in the several communl-
tics the newspapers can GCARAM
TEE-if you will CAREFULLY IN
FORE ACCEPTING IT-if you. arc
certain that the article advertised
REPRESENTS HONEST VALUE
then you will be establishing a CON
FIDENCE IN ADVERTISING THAT
WILL MULTIPLY IT'S VALUE a
HUNDREDFOLD-
"Never mind, for the present, about
local advertisers. The people in every
community viii pick out for them
their merchandise accurately aud will
give their trade accordingly.
But 1t is important TO pay great
deal Of attention to the national adj
vcrtiser-because he is a stranger TO
the community, and the introduction
that the newspapers can give him to
their readers will at once establish
CONFIDENCE IN HIM and in his
product, thereby increasing his busi-
ness enormously.
"I would group these advertisers
them reading-'THIS NEWSPAPER
GUARANTEES THE INTEGRITY
OF THESE ADVERTISERS. IT
ALSO GUARANTEES THE HON
ESTY or TIE PRODUCT THEY AD-
VERTISE.'
"Therc is no doubt about the
VALUE of such advertising and tho
| TREMENDOUS FORCE it would have
IN every community,
''I know this question is being dis
cussed among manufacturers. Only
the other night tho head of the UTICA
| KNITTING COMPANY and | were
discussing plan how to get all Of the
people 10 understand the high quality
Of the products OF these mills. They
advertise in general way. but TO my
notion they can advertise in a SpE-
| CTFTC WAY on such y plan rs ] could
suggest and get therefrom just the re
suits they are seeking.
Suppose national advertisers en-
ployed newspapers TO introduce their
| tee Of the newspapers, Would not any
reputable merchant be anxious 10
handle their products' Would buyers in
stores refuse an audience to salesmeu
who offered them products that were
being ADVERTISED IN HOME
NEWSPAPERS AND GUARANTEED
BY THOSE NEWSPAPERS!
| ~ know a manufacturer whose prod.
ucts are first class in every particular
For three years he called on buycer
| Of big store who pcTsistently refused
| 10 look at his samples. Eventually be
! sought the owner of the business. II
was one big man meeting another.
-''The manufacturer had FINE
| LINE or MERCHANDISE. The mer-
chant looked at the samples and then
summoned his buyer and told him that
he wanted him to handle this line Of
merchandise in his store. That store
has handled IL in great quantities ever
since.
"But SUPPOSE THAT MANUFAC-
| TURER HAD ADVERTISED HIS
PRODUCTS IN THE NEWSPAPERS
in that merchant IS home town, and snp-
! pose that the newspapers had gusran-
teed his product Gas they could well
| have done in this instance how long
would IL have been before that buyer
would have taheu on his line of mer
! chandise?
NEWSPAPERS HAVE \ GREAT
POWER. II THEY WILL EXERCISE
| 1T. in attracting 10 themselves general
establish their trademarks in all com.
! munities. -
Don't YOU think Mr..
Slibley's views are sound2
ITO BE CoDtiuued.)
| Without opiates or harmful drugs OF
any kind Fo1ey's Honey and Tar Com.