The Washington herald., 1911-08-06
Flanders "2O" Fore-Door Touring Car, $500

THE STORY OF FLANDERS go" is even more simply
told There is change in this sterling model-not the
slightest, either in mechanical detail in appearance.
We could see no chance for improvements.
SHE HAS COME INTO HER OWN-never was more
signal victory than this has achieved Never did any
automobile enjoy greater overdenand than Flanders
2O' does now, and with output of 100 day at that.
YOU WILL REMEMBER that, like all new models,
Flanders "20' did not come up to Designer Heasets
hopes the first season-l9O9-1O. There several
minor defects.
WE SAID SO FRANKLY in Our ad announcing the i'm
proved 1911 threespeed model Competitors criticised
severely-said it bad business tell all
knew the public" Well, perhaps-only it didn't work
out that way-much to their chagrin.
WE USE STRONG STATEMENTS in our ads-we have
the goods, and ordinary do justice to them.
So do others deal in superatves-when they pro-
claiming hopedor virtues. Past they singu
larly silent about however.
WE HAD TO ADMIT that the two-speed idea wrong
for touring Its only advantage cheapness of
manufacture and, while had the customers interest
heart when designed the two-speed Flanders "20
found we were mistaken, and that tlN cusomer-ex-
perienced buyers, anyway-would gladt pay trife
to have the added efficiency and superior control
of threespeed selectve sliding gear transmission.
WHILE WE WERE ABOUT 1T we designed the hand
soonest fore-door touring body that
moderate priced car.
AND WHAT A RECORD she has made-it is simply
splendid Dscredited BY her past dealers and individual
buyers alike supercrtcal Competitors "knocked'
for fair and tried to convince buyers that the hreespeed
model really great improvement the former
two-speed. We sometimes think this very knocking
greatest advertisement for, of course the public
knew that the whose this bore would stand
back of the product had been his pride from the first
SO THEY DETERMINED TO TRY the new car out.
And they certainly did figure out gruelng tests
speed hill climbing mud plugging, sand fghtng-every
imaginable stunt that could break down prove
her ability And Flanders 20" always up smiling.
The astonishment of her opponents something
From that time she has forged steadily ahead, sweeping
from her path every woud-be rival, till to-day she is
acknowledged leader. Dealers tell there would be
other light touring sold if they could get enough
three-speed Flanders zoos" to fill the demand.
IN LARGE CITIES buyers we'll informed they
simply won't accept substitutes-they will order six
months ahead and wait for Flanders 20 rather than
take an assembled tin car" substitute But in
smaller towns where there fewer cars and folks don't
have good chance to compare performance and dra
biy dealers still able to persuade buyers the imta
tons are "just good That is where the tin cars
thrive.
WE HAD IN MIND in designing this the great class
of well-todo business who want family touring
of high efficiency, seating five and capable of taking
them anywhere who want of sterling quail
ty and yet feel they cannot afford a large
EMF go"
NOW WE COULD HAVE DONE as did with EMF
"30' FIVE years ago-designed with eye single to
chancal excellence and without regard to appearance
But that day has passed The opinions of other makers
to the contrary Notwithstanding believe the farmer