The Washington herald., 1911-09-01
Difficult Problem Solved by
Herald Readers.
QUICK RETURNS ARE MADE
Reasons for Patronage of Firms
Given by Lucky Ones - Single
Correct Answer Made-MaJOrity
Succeeded Admirably, Judges
Say-Wide Area Covered.

Answers to The Washington Herald's
Advertising Puzzle came pouring in so
rapidly that the educational editor and
his corps Of assistants were showed
under" II was, therefore, a physical
impossibility to make the announcement
on the day set. That is our apology to
our readers who took part in the COM
petition and made It a great success.
By the terms that governed the con-
test, 1t was necessary for the contest
ants not only TO name the firms, but to
give reasons why it was to the advan-
tage Of citizens to patronize each one.
These reasons formed one Of the most
satisfactory features of the answers. and
showed that the solvers spoke from ex-
perience.
Only one of the contestants had a per
feet set of answers, and that was the
winner of the first prize. Other prize
winners made one or two errors But the
= great majority OF the contestants sue
ceeded admirably, in the opinion of the
, judges. in what must be conceded as a
/ difficult problem.
Quick Answers Made.
The great point of the contest and one
that rebounds to the credit of the COM
petitors is that contestants were allowed
only two days in which TO frame their
answers and get them in. The spon-
taneous response of the readers of The
Washington Herald must crafty the
merchants whose advertisements formed
a part of the puzzle. The number of
answers proves. if proof were needed,
that The Washington Herald subscribers
read ady DOiDf
that Is OF the utmost importance TO ad-
vertisers.
The ouickness of response shows that
Washington Herald advertisements bring
quick answers. 1t is true that the i'm
petus in this case was a prize. But
Washington merchants have prizes in
value, in quality. in styles. and in price
TO offer to the readers of The Washing
ton Herald. They, too, will get a quick
response.
In neatness of work, in taste and care
Of arrangement. with only two days TO
do 1t ALL it would be hard to excel the
answers that came in. Washington Her
aid readers will take equal pains to get
prizes that merchants have to offer
them-and the most attractive prize is
good goods and honest advertising.
The widespread location of the prize
winners is proof that The Washington
manager of the paper and its adver-
tising force say it does. The quality of
The circulation is shown by the high
standing Of the prize winners, the kind
of people that advertisers want most TO
reach
Winners from All Classes.
The winner of the first prize is a son
Of Jacob H. Moore. a clerk. The second
goes to a son OF Charles H. Ruoff.
special agent Of the Maryland Casualty
Company, 1872 F street. The third prize
goes t0 the home of Marion D. Finch.
Carrier in the post-offiCe. The winner OF
the fourth prize is a teacher. A ply
sician takes the fifth prize. The sixth
prize goes TO a relative of Michael
Hogan, of the Government Printing
dent of the Dunsmere. The eighth prize
winner is a relative Of Rudolph Jouvenal,
stonecutter 1924 North Capitol street.
Mrs. L. c. Ricketts,, of 1884 Newton
street, takes the ninth prize.
Only nine prizes were offered. but in
going over the work of the contestants,
that of Miss Nellie L. NJ. Jenkins, of
4GF Ninth street, was conspicuous for
neatness, and particularly good in rea
sons for patronizing merchant adver-
tisers. that a special tenth prize was
added in recognition of especially good
work, though prevented from prize win
ming by a very narrow margin through
slight inaccuracies.