The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-10-04
VISITING AGENTS
TREATED ROYALTY
Studebaker Auto Company
e Proves Itself Consider
ate and Lavish Host.
eY WILLARD JESSUP.


DETROIT, Oct 4.---Efficiency. the
watchword OF the automobile industry
was demonstrated in two distinct
ways in the inspection made by the
Ohio and Indiana sales agents on
Monday and Tuesday, who are here as
guests OF the Studebaker corporations
manufacturing the f. NJ. F.. Motor
cars.
An inspection OF factories No. Three
and No. Four on Monday morning and
afternoon and plants One and Two on
Tuesday proved beyond doubt the
effectiveness of the constitutional
forces. As proof it was stated that
the turning out Of imperfect parts,
either through flaw in the material
or a fault OF the cmployc had been re-
duced to the lowest possible minimum.
Equally important to the success OF
the industry has been the sales sys-
tenn employed. At most elaborate
banquet at the Hotel Pontchartrain,
Monday evening. attention to the eff
which in comparison to the factory in.
spections was the more interesting to
the agents. In 1911 the company put
out nearly 10000 cars. The motto of
the sales department for 1912, is
$4,000 cars" and it is for the pur-
pose OF educating the agents that the
corporation Is each week entertaining
the statesmen OF four states.
Proof Of the efficiency OF the sales
department was referred to by Walter
e. Flanders. Mr. Flanders is re-
markable man. Three years ago he
WAS working in the shops. Then he
conceived the idea OF entering the au-
tomobile manufacturing business and
he mapped out mis- ideas and went in
search of a fortune. With but little
more than a firm conviction as to his
ultimate success. he first interested
some friends and this coterie, with on
interested the Studebakers of South
Bend.
From nothing to ten plants, located
in this and in other countries is the
record of three years. In Detroit
alone 10000 people, including families
OF the employees are dependent on the
company.
On Monday there was a pleasure
trip to Lake st. Clair, on the boat.
Promise" The pleasure jaunt Tues
day was a sightseeing trip over De-
troit and Belle Island in motor cars.
Tuesday evening a banquet was serv-
ed at the hotel Pontchartrain. Mr..
Flanders. who is known as big
Chief" could not be present at the af-
fair. The Indiana and Buckeye sales
men concluded their visit here Tues
day night. the train leaving at 1859
o'clock and will arrive in Indianapo.
lis some time Wednesday night.
e. Leroy Pelletier, advertising direc-
tor for the Studebaker corporation,
delivered the principal address at the
Tuesday night banquet at the Hotel
Pontchartrain, which was in honor Of
the visiting Indiana and Ohio delega-
ton Of EMF and Flanders-2O motor
car statesmen. Mr.. Pelletier ranks
among the first in the country as an
advertising man. His subject was ad-
dertising. The keynote of his address
was that advertising always pays. The
newspaper was characterized by him
~ an exceptional medium for bringing
before the public the product which it
10 intended for the public to buy.
The present campaign O. the Stude-
baker corporation, includes advertis-
ing Of different sorts. but much Of it is
through the newspapers he said.
twenty-five special trains fare to be
run into Detroit, bearing delegations
OF the corporations statesmen and the
expense of these trips, along with the
entertainment Of the agents and the
newspaper advertising, will bring the
total expense to the company to some
thing more than $125.OO0.
The visit Of the Hoosiers and Buck
eyes came to an end on Tuesday night
when the special Pullman train left
Detroit at midnight, via Columbus for
indianapolis. There were two hun
dred Hoosiers and Buckeyes on the
special. Indiana made the best show
ing Of any Of the delegations, which so
sfar have visited the plant. was the
compliment paid by the Studebaker
corporation officials. Richmond was
represented by Everett McConaha and
Frank NJ. Jones of McConaha and
company and representatives Of the
TWO local afternoon papers.
Anyone having for sale large mir
tor, address Lock Box 33c.
The surviving real daughters of the
American revolution are becoming