The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1911-08-19


Dot horse fhisxes.~ bat tAh fher,~
would not Apply 10 Advertising d~ns1111 IS
because there are - many horse skisqm
fesafftrst In proportion IN th~ 6<ueI
profession who do not adsersia< Il 49,
are who DC advertise. and n il ~ -.
called ethical professional silk soek -.
trt. who puts In bis time sisnA4<trr
ether Dentists because .asy s1vesun9
who ia largely responsibie fcs N -
''csAek.' being applied fo sarer4jSi11
deuttsis ret the ethics Of A~nlln15
teaches 10 that dentists sRcxj1 -
SANDER each ether. ard IT, $780,
dentist violates his own sshsm 60 =
does 30.
An ons~hs Not Asvssslsn
Now. a aaack 10 ssid 10 b n4zsy =
thing that does not know whss Il = -
ing about. and ~ this he true. Qunclo -
innnssroasiy in the majority u IN -.
liaiiaflc grab world fodsy. tus skeso =
raaay combine society s<ts%ssylei oGk1nn
dsatis;s who Islander advertisers dsuGluD
who know what thes are faikinG 49,
~hen Il comes 20 telling their Mo-
bow much the bill! IL saftr ~ wun \
dcue.p
HERE Are Some ResI osaess
A friend Of mine vas rscoramsu1s1 =
a to+eaiied pycrrhea specialist u -
Cobb building This woud<rSul spGr1t
iai, who operates eresusssely On o111r1v
books. wanted tite or sses for troa11n1
bis pvorrhea. and the specialize ehaac6
nay friend zee fer treating enc soeth. -
gentleman was charged over oxo1 ~
some Erafters In the same Building ~
Job that any high class aenfAst ia o10oI1
would be gisf 10 do for srcm ei7t -
ta.s And thesc deatisis are siiewse =
held rnsmbership IN sesssIe's kshtu1
Dental Society. This Il srafete oo1G1t
A foanE dentist in Seattle chsfop1
peer nurse woman tsse for dental -
and guaranteed that her desta1 49,
would last her Until her old a0& -
fnortgaged her little horne ard ~ -
dentist firE. and within 4 few neG1u.
the eridgs~oFk fell out The veunG -
tst tried and tried 10 six ~ but 49,
70 make good. and then sued The sen
for the other tfE- The WORK wna ~
vefr bad. really worthless. ard ~ ~
man suffered. In court somc cf Aral0qp
first dsntssts--the Dental Bdard IT,
swore under cath that the dental -
was fskt class, and this. mind you. -
UitbsfandinE the work was broksa -
falling from the womsns mouth. -
young ethical dentist said he ~ r.
guarantee his work. bat the tudU -
that the law implied Z feaseaahie -
sntee. and dismissed the ssse The -.
teal dentist paid the costs ard his pofans
lost some good teeth. Dental eiAt0 -
Eoing some In Seattle. J menticA H.
cases 20 illustrate the point that -
grating dentists do not adversis<. To-
sands 81 people read dental e6vefs4
msnts who never pstronlxr advert
dentists. The dental advertisements 60.
ieng. their attention to their teeth. -
they 30 to their own dentists. and IL
the proper thins fer them to Do.
Advertising Dental tsrafsss&
The advertising dentist whS siss -
10 unhriaied license and enSae~s =
berry. simply because people come g -
for dental services. will ncxs very ~
ANY dentist who hetrsys the reorieN 60
fidence IL digging his professional eAC
IN failure. II IL not such great g.
to use your own reasonable and -
means 10 induce people 70 b yeuf
tiente The public Is the only judD
10 what fs reasonable and fAir mee1
but once a DENTS; deals with bad pI
the people soon know him aud xhnn
avoid him. and advise their ffieuds e
likewise =.
About five years ago a man ~
name Of Frcorn opened an aaNest's
dental efice on Pike 81. and caiieo =
a Post Graduate College Ffv<osn was
a dentist. hut knew how 20 advertise
this dental college OF his never bss :
teacher nor a student TO be tauk1..
was get the money eentai-offics fsvv'as
soon left Seattle and l had lots o. dens~
work 10 do over for his patients
About three years ago pents
estate man by the name OF koyM z
the Rex Dental offices In The y
tombstone Building and started -
paisn OF Islander OF all adverushs 800,
lists and Misrepresentation 81 ths $500 $500
science The public was given eee -
Of reading about aiveoiar teeth. ano 49,
missing teeth could be supplied Ss 49,
plates or bridsewcrk, While - ~
there Is no such thing known :" 800.
dental science as alvsciar teeth Or 49, ss.
lar dentistry. and aiseolar teeth
used as foundation with when ,s~ss
money. and the Rex Dentist
nentistsl vanished--that IL, RosM ~
fxhed. Or. Good remained here Ane
Palmer went TO Edmonds
.ooo--Rewnrd--si.os
Il viii nay $1,000 reward for a resss
nised standard text book on assse
dentistry, or to any person who s.f,sss-
missing teeth without plates 90 s'"
work for lust one single case ..~eu
Today, August u.s. peor, ss,~se
Ing German man called at M MA
with a set Of cheap plate tec,n. ,hsv
he paid $500 for. He siiesed tns. , -
were sold TO him for alveelsr Vs ~ p<f
make the same kind Of teeth W ,s<n,uf
set. Alveolar dentistry aud N arsv
teeth are like the other ses-'h srs,,ssrv
schemes This 'get-the-menfy-ass n n',,isss
Is reappnxible for advertislns us ~ ~
being locked upon with disfavor anu
trust.
hut There Arc Some Who Are "es'~
r,.rs !. ,u,, one Kind Of dentist " n
IL beneath all others. and ina. ma
poor skate who claims 20 be sthica a,s e
gets around close 20 some dsnus e
standing and reputation anu a,,.nts
Initiate his name so as 20 slea srsr,,s
This type OF dentist Is an object 9, 80 ~
full pity. and. IKE fruit pests Dee hsn
come antil the fruit develops - ,rxna
you see one OF these dental pes.s va
10 initiate some one. remember 'hs s.,ssl.
are safe under the care Of The sss~se
aud that when dentist tries " Z
some one he ls dangerous -
EDWIN j. BROWN. ~ ~ =