El Paso herald. (El Paso, Tex.) 1901-1931, 1911-12-20

sition here makes it absolutely imper-
awe that we advertise il. What
chance has a new product. no matter
how desirable, in the market without
advertising What chance have we
WIN a new and not generally known
system OF irrigation without wide
SpLe eau advertising Absolutely none.
In launching anything new. there is
certain amount CT inertia to be over
come, and getting a new thing started
REQUIRES greater energy and entnusi-
asIn Jnan IS ever required after the
enterprise has been got under wav
Inc people Of Deming. generally have
ralIled most generously to the support
OF our campaign Of publicity. Farmers
ano developers are coming in daily
from the four corners Of the union
ana are becoming citizens of this com
munlty, and adding their energy and
their capital to the sum total OF the
cOmmun1tys wealth This is NOT han
penlng as matter of course or iusr
Ior instance. 1t is taking money and
work 10 call the advantages Of this
section TO the attention of investors
elsewhere; and the chamber of com
work. -9
One of our principal advertising
campaigns this year is through tbs
medlum of the Sunset Magazine and
the y P. railroad The publicity com
LIIltee recommended it, and the board
OF directors financed it. The DIan i
briefly, as follows:
III
Inc advertising contracted for is in
the form Cd magazine advertising: f2l
sle5eopJlcSn views advertising Deming
ana the Mimbres valley: (35 lecfures
featuring this region; % 1880 IL
Iustrated 30 page booklets
Magazine Advertising.
me sunset Magazine gives Deminss
anu the MlmDres valley a half page al
changed each month for period of u
months. During the life Of this CON
rae Jne sunset will publish a two
pdse Illustrated WriteUp calling at
ten lloh TO the advantages and OpDor-
tunities Of this town and valley Tba
sunset mas regular circulation of rs
~, ana lhe regular rate of advertising
IN TINS magazine is 1927 per page.
Inc Two page story Of Demfng which
IS 10 be printed in Sunset will also an
pear IN a magazine called abroad %
pup. uIDllsned IN England and of large cir
~Iltten the ads and the writeup for
this advertising.
The Southern Pacific maintains five
automatic stereoptican machines in
large centers on the Pacific coast.
Ehese are nothing more than stereopri- 4
can views thrown on a large screen
with description Of the view operated I
d u I.S' Hundreds Of people see
Deming and the Numbers valley viii |
nave series Of views with expIana.- /
ions run IN these machines for a year
The $. P.'s Good Work
The southern Pacific company keeps /
lour paid lecturers in the field con- ]
stantly. telling the people Of the east /
4Pout the opportunities of the west /
they use stereOptican slides to illuS
trate their lectures. and they IRE sfricf I
~ nigh class takers holding their au-
llenceS and 1mpressing them For Az !,
ample one OF these lecturers delivered !
a series OF talks on the opportunities I
OF the west in Earl's Court London !
England, which were so popular that il /
REQUIRED special police at the en-
RANGES at each lecture to keep the peo-
PIE from overpacking the hall Dem
ing Is being featured in these lee /
lures during the life of the contract
and slides Illustrative of development
p, I ms valley are used in connection
The Sunset sent Especial writer and
59lp35-lt Photographed TO write and take
pictures for the booklet. Twelve thou
5and i've hundred booklets were print
20, OF which probably 5000 have been
Using has been s120O
FL PasO Herald Advertising.
by Tar the largest advertising con-
Iact into which this community has I
sntered during the past year is that /
Win The FL -PaSO Herald. The money
or TINS campaign was raised under the
-usplces Of the chamber of commerce.
'uI none Of the chambers funds goes .
hJo the payment Of this publicity. mis-
money was raised by subscription on
ne outside of the chamber Of com
nerce, and as an illustration OF fba
way the people of Deming respond IN
legitimate advertising campaign for
ne good of the whole community. IT
nay be said that the money necessary-
vas subscribed at the rate of $1,000 Der
our. pei
Ihis advertising consists of one maze
d twice week, and a wrfteup twice !
week. 1t also includes the pubIics-
ION OF daily news letter properly fea-
ured. This publicity is bearing ex-
client results and is Of the utmost i'm
ortance- FL PasO is a natural dis
point for prospectors. Tba
armer from Indiana. the homeseeIer !
rom New York or Chicago or Other
astern points, usually comes 10 ri
aso urst remains there a few DAYS
get his bearings. and then visits
arious points in the southwest which Y
e selects s offering what he wants ,
{ TINS point the advertising in The !
j Paso Herald calls his attention 70 I
emlng- lie may have been brought | /
FL Paso by one advertisement or {
nother by the railroads advertisine
ne Pecos valley, or by the general adj ( I
cruising Of New Mexico by the bureau /
immigration, by one community or +
1otner; but from whatever cause he [ Y
Jay nave come to FL PasO, he is caught | I
lere by our advertising He is on ! s
he move. and is therefore in lust the / {
ght frame of mind to receive a state t
ent Of our advantages and opport1- | 5
Ef I 4