New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1911-08-27
o-.bestra Sitters So Unde.
,,onstrative There Is Not
Enough Applause to
Warm the Actors.
nv Henry NtacMahOn.

LORE the Theatrical Managers As
DE..otion OF New York, which meets
N seotember. Daniel Frohman will
- -,.,.ossl to reduce gallery prices TO
ny ne viii carry out the plan I'm
cen fashionable playhouse. the Iy-
RS W me adds) there isn't a theatre
eean' - New York that would not be
gs"a sv such a scheme OF financial
.,couragement
etc ~,,buc has already read how Mr
~ -, astonished Chicago recently by
fT ''e-sb,,c quarter gallery at Pow
Theatre during the run Of his pro-
ts The seven Sisters Next Sep
c. Co. YOU that are adventurous Of gal
te-.' .srirls NAV likewise take your quarter
N'' -, and slip it 10 the LyceUm box
ID IAN as YOU majestically say. Aisle
0A' a-st row n the family circle,
80" III there fl your airy roost. over
80, the tvo-dollar crowd in the seats
our and with gaze tightly concentrated
-. lords and ladies' OF the stage, you
~,v have JOY such as your granddads
,r 4, the old Union Square, star and
--sr.rt.s or even before that at the
- or Park Theatre. where the crit
-sr,e-v rated or praised, hissed or ap-
- made or married the fortunes Of
80 Mathews. Nacready. irving, Rachel,
81 Fisher. Bernhard and Terry.
- 20 tell. the managers need the
a.. Won see. New York-yes, Amer
i..--sy6ierces are So confOundedly polite,
80 .,,5er+ tf~cIinC ushers can't DO al
49,. ,,,5 h7~dc.apning and bravO-ing, sup
~. ,o, are onerinR the public a high
.sn -,c,edrama. not too we'll written
,.rssrs. but embocying several exciting
,.,,a-ioue. and. moreover, exceedingly
-su acted. Tho Upper Tenth occupies your
.-.pestra chairs. tho nliddllng class OF toik
,,-r balcony. the gallery is empty some
- that audience doesn't warm up 10
.,,r big scenes at all; the excellent acting
. .o,artes -~ them as matter of course
-,v. rorr.ac tile newspaper critics pick
H.. -,av -1 pieces. and your production is
.-,srocar.v damned. And yet it was lair
-.sv after alb. sincere, human. potent.
.toreh biz far-fe-chcd, anyway. me ar
..,-v Of The performers made # well worth
,.l1o crowded galleries would have
..gsi tho day. argue Inc managers who
agree with 1Ir. Frolman.
g-- whittier has Plebs departed. the man
Nth punch who met the play with Il
rsn.. a- least half way Alas! Demos
rss. being atoresaids Greek name is
rrsr watching moving picture pursuits,
..or-IIrs al cheap vaudeville acts and
rHne the Golfers of managers who lUild
gingerbread theatres and advertise %. 10
and . cents over their doors. TIE gal
lsry god ls claimed by the cinemat5graph.
la tins connection hear Mr. Frohnan re-
-ardins lis experiment:
"'The circumference Of moving picture
shows has deprived our galleries Of people
VINO mIch. suu Datronize us but for the
difference in prices. While the best pict-
Ire theatres charge only % cents. reserved
ssats in regular theatre galleries commonly
COST rs cents. and gallery admission 30
cents
Il he'd a four months run for my pro-
auction. The seven Sisters in Chicago,
and as it was q play with a popular appeal
thought r would try an experiment. There
fore made 70 straight % cent price for the
entire gallery and a straight so cent price
for the LARGER part Of the balcony, while Of
course 7 maintained the s. price DOWN
Stalls. I.- experiment Ndo oH'ii a. ''ii'
pete success that the % cent gallery viii
he feature of the Lyceum policy here
next fail. and 7 shall suggest 70 the Mana
gers Association the wisdom Of restoring
gallery prices generally 10 that level
The generous support and enthusiasm OF
gallery patrons" continued Mr. Frohman,
"sre essential not only 10 the so-called
popular plays rut also 70 the more serious
ones our galleries are the intelligent
theatregoerg NJ the medium class. They
are the children and families Of work peo-
rle and clerks who desire 20 attend the best
performance children are advised by
their parents ~ see Shakespearian plays
and the performances Of famous stars and
So Sc usually the galleries Of meritorious
plays lacking stellar attractions that suffer
Tor want NJ patronage
'Trere is never any trouble about filing
The galleries for The big stars. And yet
even the big stars would get help by en-