The Brandon news. (Brandon, Miss.) 1892-1961, 1911-01-26

Distortion No. 1 stated that we have
been accustomed to advertise Grape-Nuts
and Postum as "cure-alls for everything.
It has never been the policy of this
Company to advertise Grape-Nuts or Pos
tum to cnre anything.
We say that in cases where coffee dlsa,
prees and is causing sickness its dismissal
will remove the cause of the trouble, and
we suggest the use of Postum for the
reason that it furnishes a hot palataDle
morning beverage, and contains natural
elements from the grain which can be
used by nature to assist in rebuilding
nerve centers that coffee may have broken
down.
Likewise Grape-Nuts food does not
cure anything, but it does assist nature
tremendously in rebuilding, provided the
TndigestibIe food that has been used is
discontinued and Grape-Nuts taken In It's
place.
CHARGE No. 2 states that the passage
of the National Food & Drugs Act COM
pelIed us to drop from the packages some
assertions regarding the nutritive value
of Grape-Nuts.
We have never been compelled" to
make any change.
Since the beginning it has been univer-
sal rule to print clearly on every package
exactly what the contents are made OF:
Before the passage of the Pure Food
Law the packages stated that Grape-Nuts
food was made of wheat and barley
We did not esteem the small amount
of salt and yeast as Of value enough TO
speak of, but after the new Law came
in we became as technical as the Off
Gals at Washington and added the words
"yeast" and salt" although we have
no recollection of being asked to.
We believed that our statement that
GRAPEFRUIT will supply elements to nour-
ish the brain and nerve centers is true
and bring authorities to support the fact.
Some state chemists believed this a
gross exaggeration and inasmuch as the
Food Dept. at Washington could easily
harass grocers, pending a trial on the
disputed question, we concluded that
much the better way would be to ELM
mate from our packages such claims,
however certain we may be that the
claims are true.
Another statement objected to read as
follows:
'The system will absorb greater
amount of nourishment from one pound
of Grape-Nuts than from ten pounds of
meat, wheat, oats, or bread"
Some Department chemists deceive
themselves as well as the public.
'Caloried" is the word which defines a
unit of heat determined by the amount
necessary to raise one kilogram of water
one degree centigrade. On this basis a
table Of ealories is prepared showing the
percentage Of different kinds of food.
Butter shows $50; Grape-Nuts 396;
milk GO Remember the statement on
the package spoke of the nourishment the
A1-yst u would absorb, but did not speak of
- 49,. Is Of heat contained in it, for
kbe h1sf ~. not nourishment, and the
In nan cssRnot be judged by the
nurber 81 heat units, notwithstanding
the fact shat certain cEsefnists would have
the public believe 50.
As an illustration: Attempt 70 Ieed
man sixty days on butter alone. y2Sn It's
800 calories. The man would ade Pc
fore the experiment had run sixty days;
Then. take Grape-Nuts witk 800 and
milk with O.70.-the two combined equal
q 66-about one-half the number OF caio-
RES contained in butter. The man fed TOT
sixty DAYS on this food would be well
nourished, and could live not only sixty