The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-12-03
Richmond Proposition That
Attracts Attention From
All pa rts Of the
Country.
LAUNDRY THAT
IS PERFECTION
Fiorsheim Sets a Pace That
Is Copied by Up-to-Date
Folks From All Over
the Country..-Many
Daily Visitors.

TO DO the right thing at the right
.!in.. IN the right way: 10 do some
ii ,a,ss deter IMAM they werc ever done
pttoIc; |" anticipate requirements; 10
10 courteous: to be an cxamnle, ia ne
shtished with nothing short OF per.
i ,no,i1I? Is the Keynote of Ricn.
which ~ making Richmond an indus.
trlni ana cducetionai centre.
Thursday. Thanksgiving Day. while
passins by the Royal LaIndy, 3os-3i3
No''h seventh street, my attention was
called TO the sign on tho windows
tcaninS, Visitors Wcicnmme." on en-,
vc5p:ng a yGnnE lady politely asked
replied II should like 10 sc shown
through. In courteous, polite man.
nrr' sne said Walk this way" and TO
door when my gaze fell immediately
upon a large tile room. tho dimensions
atterward asccrtaIned TO be 6;Xlo7
The. clothes are placed in a solid brass
perforated cylinder. which rcvolvcs
drops them back into the water: SO
they are washed by the principle OF
emulsion alone, and not by hard or
INJURIOUS rubbing. Ivory soap Is used
pounds and about 100000 gallons OF
water IS ssed monthly.
After being washed the goods are
placed In what is known as Il ccntri-
iuSal extractor. which rcrolvcs at a
speed OF 1900 revolutions per minute,
throwinS the water through the per-
foraions In the basket, which Is posi-
lively harmless and docs not damage
the goods.
The flat work. that is, bed and table
linen. Is passed through machine
goods being dried and ironcd in one
passage oil single thickness. IN
watching the process was very much
taken at the volume of work handled,
mo. bnt 4
handled all the work of the Pullman
Company, besides the work OF the
leading Institutions.
The starching of the shirts. collars
and cuffs Is far easier than the old
method, as they are passed through
hot starch between heavily wool
rolls. The goods are placed in n con-
rey or dry room. hung on bars, which
SLOWLY, carry them through room
heated by steam, and on coming out
arc tripped automatically.
Then comes the dampcninS; after
that the ironing. The shirts are ironed
on stcam-heatcd presses. which re-
duces the wear, each portion Of the
shirt being handled by a separate
operator on different machine, and.
to my ntshment. was told It
lore II is returned to the customer
At the collars and cuffs department
made long stop. and was impressed
with the care exercised. and astoundcd
CURED different make machine
The asserting room was then
shown, and the way they keep the
goods from becoming mixed is most
wonderful. Just imagine thousands of
pieces assorted daily. and with only n
few mistakes, which are speedily
Each and every department is in
charge of q head who has been with
the firm since its beginning and to
that alone does Mr.. Florsheim man
ager and proprietor, attribute his sue
cess.
AS a matter of appreciation he has had
provided for his employees clean, airy
ana sanitary work rooms, with baths
continually around, and may say it
Is the cleanest. brightest establishment
1t has ever been my luck to visit.
The boiler room, with two mammoth
stolsers, eliminating firing by hand,
a lone justifies visit. Each and every
machine Is individually driven, the
laundry possessing generating plant
of Its own.
registration book. and on CHANGING
through the pages found names show
Ing that people have visited this great
plant from all sections of the coun-
try 1t is, as advertised, the best
equipped and most complete laundry
plant In the country the quality of
work, as experts declare, to be the best
/. done, anywhere.
Tho place Is always open for inspec-
dial welcome awaits you.
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