El Paso herald. (El Paso, Tex.) 1901-1931, 1911-08-19

THE STORY OF FLANDERS "2o' is even more simply
told There is no change in this sterling mode-not the
slightest either in mechanical detail in appearance
We could see chance for improvements.
SHE HAS COME INTO HER oWN-never was more
signal victory than this has achieved Never did any
automobile enjoy greater over-demand than Flanders
20 does now, and with output of 100 day at that
YOU WILL REMEMBER that like all new models,
Flanders go" did not up to Designer Heaslet's
hopes the first season-19O910. There several
minor defects
WE SAID SO FRANKLY in our ad announcing the i'm
proved 1911 three speed model Competitors criticised
severey-said it bad business tell all we
knew to the public. Well, perhaps-only it didn't work
out that way-nuch to their chagrn.
WE USE STRONG STATEMENTS in our ads-we have
the goods and ordinary terms cannot do justice to them
claiming hopedor virtues. Past they singu-
larly silent about, however.
WE HAD TO ADMIT that the two-speed idea wrong
for touring Its only advantage cheapness OF
at heart when designed the twospeed Flanders go
found mistaken and that the customer-ex-
perienced buyers, anyway-would gladly pay trife
to have the added efficiency and superior control
of three-speed seective sliding gear transmission.
WHILE WE WE'RE ABOUT IT designed the hand
soonest fore-door touring body that ever
moderate priced car.
AND WHAT A RECORD she has made-t is simply splen-
did, Discredted by her past, dealers and individual
buyers alike supercritica Competitors knocked
for fair and tried buyers that the hreespeed
model really great Improvement the former
twospeed. We sometimes think this very knocking
greatest advertisement, for of course the public
knew that the man whose this bore would stand
back of the productit had been his pride from the
so THEY DETERMINED TO TRY the new car out
And they certainly did figure gruelng tests
speed hill climbing, mud plugging sand hghting-every
imaginable that could break car or prove
her ability. And Flanders go always up smiling
The astonishment of her opponents something
From that time she has forged steadily ahead, sweeping
from her path every woud-be rival till today she is
acknowledged leader Dealers tell there would be no
other light touring sold they could get enough
three-speed Flanders ZOOS" to fill the demand.
IN LARGE CITIES buyers well informed they
simply won't accept substitutes-they will order SIX
months ahead and wait for Flanders go rather than
take an assembled tin car" a substitute But in
smaller towns where there and folks don't
have good chance compare performance and dura
bilty dealers still able persuade buyers the in1ita
tons Just good" That is where the "tin cars"
thrive.
WE HAD IN MIND in designing this car, the great class
of well-to-do business who family touring
of high efficiency seating FIVE and capable of taking
them anywhere-people who car Of sterling
quality and yet feel they cannot afford large
EMF go"
NOW WE COULD HAVE DONE as we did with EMF
$50" FIVE years ago-desgned with eye single to me-
chanica excellence and without regard to appearance
But that day has passed The opinions other makers
to the contrary Notwithstanding believe the farmer
CORPORAL