The Elbert County tribune., 1911-01-27
REASONS FOR
TRADE DEPRESSION


Many an excellent merchandising cen
ter is dead because the men in business
there treat the editor Of their newspaper
as an object of charity, when if they
knew the truth, the editor of the local
newspaper is the biggest man in their
town, and il you will give him chance
he will prove it to you. He will turn
into your Golfers five dollars for every
one yon give him.
This statement of course needs an ex
planation. The newspaper in com.
munity is read by the people. They
learn to watch and look for it. When
it comes every member of the family
wants his turn to see what it says. Is
their name in it? Is anything said about
any of their friends? What does the
Editor say in general? This paper is
read and, according to the value of news
and information in it, it either increases
or decreases in its popularity.
Often you hear, "Oh, pshaw, there is
nothing in the paper any more, what's
the use in taking it" when this stage of
a newspapers career is reached, then it
is the time that the merchants of town
had better be looking after its patronage
Not only are the news items and other
information read, but the ads are also
Many merchants do not bslieve. But
prove it for yourself. Ask any one, or a
dozen of your lady dy4cus.omers, what was
in certain merchants advertisement in
the last Issue, and she will tell you ex-
'actly what he offered.
Some people are disappointed il their
names do not appear in the paper when
they have been visiting, or have had vis-
itors, even If these same people have
not acquainted the editor with the news
happenings. When anything of this ma
ture comes to your attention, send it in
to the editor, he will appreciate it and
The people the item has referance to will
be pleased, very much so.
This makes better friends and better
readers for the paper. And that is what
you are after and that is what the editor
is after. And in such paper you want
to advertise, you want to do your share
to make your editor the Biggest, the
strongest and the best known man in
town.
Such an editor will get up good pa
per, he will improve it, and such paper
will be read, and when this paper has
your advertisement in it, it will also be
read, aud if you have good live, virile
advertising "copy" in your ad, it is bound
to sell goods for you. 1t can't help it.
for the people will read and if desire il
created, they will buy. They must
have your goods.
You will always find the right kind OF
an editor whole-souled, open. hearted
wide-awake chap, ready to do anything
for the benefit OF the town. He will do
more than he is paid for. as will any
public spirited man, and he can only
succeed when the town is prospering
And town can only prosper if tho mer
chants OF that town are live, wide-awake
advertisers.
You cannot "knock" the editor of
your paper, because if "knocking" is nee
essary, it strikes you the hardest, for
you yourself are the prime cause of the
circumstances that called forth your
knocking in the original instance. Ii
is your duty to support and help your
paper in every possible way, to "boost"
it, for you are the direct financial gamer
in the end.
The statement that "a newspaper re-
turns to you five dollars for every one
you put into it, is literally true, regard
less OF the direct custom you may derive
from your advertisement in it. The Ed
itor appreciating the fact that you are
willing to spend money to get business
and are endevoring to keep the business
in your town, is certainly going to keep
up his end of the bargain by making
his paper so interesting as to almost
COMPEL his subscribers to read it.
N. A. r. ID. Notes
The ALI Peterson divorce case, tried
in the district court was won bv Mr.
Peterson. The case will be taken to
the District Court at Colorado Springs