The Detroit times., 1911-06-06
MORE ''B|G COPY
RUNS AMUcK OF
TINES POLICY
Advertising Of Advanced MedieoI
Science Offices and 'sDr. wittman
the Great Is Denied the Columns
Of This Newspaper. ~
finance" Discovers Misstatements
Intended to Get the Public's Dol
lars and Jeopardize It's Health
sY FINANCE"

Upon my recommendations. after
an investigation. The Times has re-
fused still another line Of advertising,
known as big copy" against the ac-
ceptance OF which none Of the other
newspapers OF Detroit seem to have
had any scruples. My report TO Tne
Times was that this copy Is fun of
Misrepresentation and that It's pur-
pose Is to deceive; that 1t is directed
against the pocketbooks and the
health OF the people of Detroit.
The advertising to which refer -
that Of the Advanced Medical Science
offices, which, after being turned down
In the quarters which they wanted on
Woodward.ave., were established MOD
day morning In 126 Broadway.
My preliminary investigation inoi-
Gated that the advertising OF this com
pany was not the sort that The Times
wanted to place before it's readers. Be
fore making public Its findings, how
ever, The Times decided to consuit
with committee Of reputable local
physicians who have made q specially
of electro-therapy. the science ID
which DIR. X. w. Whitman, the head
of the Advanced Medical Science out
fit, claims 20 have specialized TO such
an extent that he Is able to perform
marvels with his wonderful electrical
devices.
Their report, which will be printed
shortly, proves conclusively that was
right in my conclusions from the pre-
liminary investigation. -
DIR. Whitman. the Great. as he mod
-estfy hints he may be called In the
advertising copy that he Is paying
for, Is a most precocious young man.
He has been In this business Of cur
ing people by electricity for seven or
eight years, he tells me.
'I took my degree OF M. ID. at the
louisville Hospital School," he said,
"and followed that up with course
of study at the Illinois College, or
Electro-Therapy In Chicago"
II understand that you have studied
abroad, too" / suggested
yes" said he, II studied I'm Held
elberg."
After few more questions. of an
unimportant nature, inquired: How
old are you, DR.. Whitman"
II am thirty years Of age" he re-
piled.
IL you start to do a little figuring
you will find that this marvellous spe-
cialisS >ho cures diseases which puz-
zle the most experienced and brilliant
physicians must have started upon his
medical career about the time ordin-
airy youths are getting out OF gram
mar school.
When we compare this simple state
ment with the advertising copy we ara
still further inclined to doubt the en-
tire accuracy OF Whitman the Great.
Listen to this from the Sunday Free
Press:
"He has attended all the most cel-
ebrated hospitals and schools of Eur
rope, including those OF London. vi
emma, Berlin. and Edinburgh. He has
also taken in addition to these. the
full postgraduate course In medicine
and surgery in the University OF the
State of New York and also the Phila-
delphia Polytechnic Hospital and
School for Graduates in Medicine"
So far as I have been able to find.
neither OF these schools Is recognize
ed by the Educational department OF
New York state, which certainly
should be familiar with them. The
Louisville Hospital School was given
somewhat questionable rating. while
the Illinois College of Electro Therapy
does not appear as recognised medi-
cal institution.
Further the advertisement says:
"He has long been president or the
Institute OF Physicians and Surgeons
of New York city"
This institute is also one that can
not be found In the lists of the medf.
cal societies Of the country.
Dr. Whitman Is a tall, thin young
man with a ready conversation that
consists chiefly OF superiatives used
I'm the description of the wonders OF
his trade. One can easily imagine
how smoothly and conviucingly he
might tell you that you were suf.
fering from hopeless disease which
was purely imaginary and then cure
you with miraculous rapidity, exact.
Ing therefor a substantial fee. The
tContinued on Page Eleven.