davidaulloa/AmericanStories huggingface dataset:
The Glenwood post., 1911-11-11
COMMON SENSE BASIS
OF GOOD ADVERTISING
BY WIN. c. FREEMAN.

Abe Martin says: THE man who
does not advertise may know his own
business, but nobody else does"
| always think there is something
wrong with business If it does not
make itself known in some way.
Common sense must be applied,
however. as to how that business shall
be made known.
In New York, Chicago, Philadelphia
and other large cities there are fifty
times as many stores that do not ad-
vertise in newspapers as do advertise
in them.
The reason is that these stores are
mere neighborhood stores-doing a
small business-dependin wholly on
the custom of perhaps a couple Of
hundred families.
Obviously, such stores cannot afford
to advertise in the big newspapers.
How. then, are they to advertise?
There are only few ways for them
to do, viz
Sending wellwritten letters to all
telling about the goods they have for
sale-using posters and signs in their
neighborhood wherever they can get
the space for them-displaying their
merchandise in their windows-but
better than all Of these is advertising
in the weekly neighborhood paper. II
one is issued.
There must be advertising of some
kind done, and If it is effective the
business will grow, and the small
shopkeeper may be able to acquire
stores in different neighborhoods.
Then he can branch out with his ad-
vertising program and buy space in
the big newspapers. like so many 9TH
ers have done before him.
This applies only to the very large
communities; in the smaller COM
munities, where everybody knows
everybody else, the one medium to
use all Of the time Is the daily home
newspaper.
You must realize that good adver-
tising, of whatever nature, must have
basis OF old-fashioned common sense
and must be done in accordance with
a shopkeeper's ability to pay for 1t.
The Glenwood post., 1911-11-11
The reason your rival can af-
ford to advertise is because he
advertises.
He Was the Doer.

so you want a position in my
firm" said the fat man with the thick
gold chain. We'll. what were you in
your last job?"
"a doer, sir" answered the sad
eyed applicant.
whats that?" asked the employer.
We'll, sir said the sad eyed one,
Il was the doer, and the rest we're
the tellers. When my guv-nor wanted
a thing done he would tell the cashier.
the cashier would tell it to his assist
ant, his assistant would tell it to the
chief clerk and the chief clerk wouli
tell 1t to me"
And what would happen them"
We'll, sir" replied the sad eyed ap-
plicant, "as l hadn't anyone to men
tion it to. lido It,"
The Glenwood post., 1911-11-11
An Example Of Realistic Drama.
Realism may be carried too far"

Realism may be carried too far"
The speaker was Augustus Thomas,
the playwright. Mr.. Thomas was con-
demning certain overrealistic plays
that he had seen in Paris.
They were so realistic" he said,
that they inflicted pain and disgust
on the audience. The audience under
this excessive realism suffered like
Mrs Dodledum.
Mrs Dodledum was horrorstruck
to see her little daughter come home
from the beach one morning with her
new silk frock cut into about hun
dred holes of various sizes.
'"'What on earth,' the mother cried,
have you cut all these holes In your
frock for?
I'VE was playin' store the little
girl replied. and l was the Swiss
cheese"
The Glenwood post., 1911-11-11
Easy to Understand

When Senator John E. Hessin and
daughter of Manhattan were doing
Europe and Asia last summer, says the
Kansas City Journal, they took a mo-
tor boat ride on the Sea Of Galilee.
In the party was New York minis
ter. When the party had finished the
ride the minister asked the boat man
the amount of the bill. The boatman
told him. 1t was exhorbitant.
Il can readily understand why
Christ walked on the water here" said
the minister.
The Glenwood post., 1911-11-11
S1lIv Game

A city cousin had been staying at
the farm for two weeks. resting up for
the winters round Of pleasure. One
evening after supper she suggested to
her country cousin that they get up a
bridge party some evening.
MY sakes, Arabella," was the hor-
rifed reply. They amt no bridge
nearer than four mile, and that ones
awful rtckety. This time of the year,
you'd all have penumonia. For crazy
new-fangled idees, give me you city
folks!"
The Glenwood post., 1911-11-11
DO YOU NEED 4 KIDNEY
REMEDY?

Or. Kilmer's Swamp Root is not REQ
ommended for everything. but II you
have kidney. liver or bladder trouble, 1t
will be found just the remedy you need.
cause its mild and immediate effect 10
soon realized. 1t is gentle healing her
bal compounds physicians prescription
In thousands of the most distressing
cases
All druggists in Soc and 500 sizes
You may have a sample bottle of this
always reliable preparation by mail free,
also pamphlet telling all about 1t.
Address DR.. kilmer & Co.. Bingham
ton. N. Y.
The Glenwood post., 1911-11-11
II They All Knew,

A woman speaker told New York
90 flirting around and don't get any
suffrage meeting that I'VE women
haven't concentration. Our minds Just
60 flirting around and don't get any
where" Considering which, is 1t not
superfuous for mere man to muss
about in women's affairs when they
know themselves so well?-St Louis
Post Dispatch
The Glenwood post., 1911-11-11
Dlstemper

In all Its forms among all ages of horses
and dogs, cured and others in the same
stable prevented from having the disease
with Spohn's Distemper Cure. Every
bottle guaranteed. Over 10000 bottles
sold last year. $50 and $l.OO. Good drug
gists. or send to manufacturer. Agents
wanted. Write for free book. Spohn
Med. Co., Spec. Contagious Diseases
Goshen, Ind.
The Glenwood post., 1911-11-11
His View.

Willis-Do you think a man should
be allowed to hold the highest honor
IN the United States more than four
years?
Gillis-Sure thing! l say, II man
can top the league in batting for ten
or even fifteen years, let him stay in
the game for the good Of the sport
The Glenwood post., 1911-11-11
A Profitable investment.

Beggar (who has just received
oents)-"Thank you, sir; heaven will
reward you fifty-fold."
Giver-"If l felt sure OF that. my
friend, I'd give you a dollar"
The Glenwood post., 1911-11-11
Moonlight Episode.

They sat in silence on the beach !;
she was a somewhat ancient peach
She shut her eyes, this ancient miss
expecting him to steal kiss. But
his was unheroic clay, and SO he
merely stole away-Washingto Star
The Glenwood post., 1911-11-11
Accounted For.

Were you seasick crossing the
ocean, Pat?"
"Oi was turrible sick comm over,
but niver a Qualm did OF hov goin'
back"
Really? How do you account for
that?"
Sure and Oisnivver wint back. yure
honor"
The Glenwood post., 1911-11-11
Different.

Benevolent Lady-Little Boy, will
you give this temperance tract to
your father?
Teddy
Benevolent Lady-Oh, how good.
Did he read the last tract | gave him?
Urchin-No, Teddy. He's training
for prize fight.
The Glenwood post., 1911-11-11
Advertising 10 an original

Advertising 10 an original
form Of saIesmanshlp that tends.
In the long run, to make the
cost Of living more reasonable
for the average human being.
Advertising enables the manu-
facturer to give better quality
of goods at lower price than
he could II his advertising had
not lifted him out Of the rut
Of ruinous competition and
standardized his articles Of mer-
chandise.
The Glenwood post., 1911-11-11
ReIatlonahjp.

Facetious Conductor-Young WON
an, Is this your sister?
Prim Little Miss with large dolly
No. sir; she's my adopted daughter
The Glenwood post., 1911-11-11
In After Years.

Il suppose you stole an occasional
watermelon as a boy"
YES; and I wish had stolen more.
Look what the grocer soaked me COO
for Just now"
The Glenwood post., 1911-11-11
One of the Family.

You are looking thoughtful"
Yes: Miss Wombat told me so
many family secrets on the pier last
night that | feel I'll have to propose
or he considered utterly heartless."
The Glenwood post., 1911-11-11
HOMESEEkERS EXC r o N
RATES TO TEXAS AND NEW
MEXICO POINTS DUR
ING 1911.

On the first and third Tuesdays OF
each month during the entire year
The Colorado and Southern Rail-
way will sell round trip homeseekers'
excursion tickets to great many
points in New Mexico and Texas at
greatly reduced rates. Final limit
25 days allowing liberal stop-over
privileges. For detailed information,
rates, etc, call on your nearest Colo
RADIO and Southern agent or address T.
e. Fisher, General Passenger Agent,
Denver, Colo.
The Glenwood post., 1911-11-11
The Common Lot.

When are you going on your vaca-
tion?"
Il don't know. I've got to wait un-
til the neighbors get through using
my suit case"
The Glenwood post., 1911-11-11
Nnf for Him

Farmer Hayseed Gn the city)-I
want to find an eatin' house.
Accosted Pedestrian-Are you look
ing for any particular place?
Farmer H.-Wall, not too burned
p'tickler.-Boston Transcript.
The Glenwood post., 1911-11-11
Fore

Jones-Do you think the horse will
survive the automobile?
Brown-Not If it gets in its way
October Woman's Home Companion.
The Glenwood post., 1911-11-11
Before and After.

Why is it that it pleases a married
woman to be called Miss" and makes
single woman mad to be called
Mrs. ?" What do the girls want
Cleveland Plain Dealer.
The Glenwood post., 1911-11-11
Test Of Real Greatness.

Columbus had made the egg stand
on end
But could you unscramble it?" de-
manded the mortified courtiers.
Which merely accentuates the great
truth that nobody is springing any
real puzzles nowadays.
The Glenwood post., 1911-11-11
He Knew.

IT'S the first $1,000 that's hard to
get," explained the eminent million
aire.
IT know that" responded the mere
man. I've been trying to accumulate
1t for the past 40 years."-Louisville
Courier-Journal.
The Glenwood post., 1911-11-11
New Trouble.

How crooked your fingers are!"
True"
"Baseball?"
mo, automobile door"
The Glenwood post., 1911-11-11
IJnsatjsfjed,

"Jonesby says he is going to get
damages for that assault on him."
Good heavens! Does he want any
more than he got?"-Baltimore Amer
lean.
The Glenwood post., 1911-11-11
Shipwreck Up to Date.

Captain. is there much danger?"
mot a particle. A moving picture
outfit will soon be along and rescue
US after they have taken a few films"
The Glenwood post., 1911-11-11
Just for Today.

The women whose fads and whose
fashions today
Inspire us to anger or sorrow
No more need occasion despair and
dismay-
They'll all be old fashioned tomorrow.
Judge.
The Glenwood post., 1911-11-11

Red Cross Bag Blue makes the laundres,
happy, makes clothes winter than snow
All good grocers.
The Glenwood post., 1911-11-11
Saving Monye.

Hubby. want dollar to buy that
new novel"
Jaw, what's the use of spending
money that way? Drop around to the
book store and read a chapter every
day"
The Glenwood post., 1911-11-11
Subjective,

~ see somebody has invented .
'noiseless soup spoon. In what way
is 1t noiseless?"
why, madam. it's constructed in
such a manner that-er-you don't
make noise when you're using It,"
The Glenwood post., 1911-11-11
A Failure.

Has he had a successful career?"
mo. He doesn't owe anybody any
money."-Chicago Record-Herald.
The Glenwood post., 1911-11-11
Before and After.

Stella-When you are engaged you
tell him that he must economize.
Bella-And after you are married he
tells you that you must.
The Glenwood post., 1911-11-11
Siqht Unseen.

Suitor-'I would like to see the pho.
tograph of the lady with the $4,000
dowry"
Matrimonial Agent-"We don't show
photos with the large dowries -
Wasp
The Glenwood post., 1911-11-11

Mrs Wfnslow's Soothing Syrup for Children
teething, softens the gums, reduces innamma-
tton, allays pain, cures wind collie, 25c bottle.
The Glenwood post., 1911-11-11

Sometimes a man who flatters gets
even with a girl who fiirts.
The Glenwood post., 1911-11-11

Dr.. Pierce's Pleasant Pellets regulate
and invigorate stomach, liver and bowels
Sugar-coated, tiny granules. Easy to take
Is candy.
The Glenwood post., 1911-11-11
Definition Of Velocity

Teacher-What is velocity. Johnny!
Johnny-Velocity is what char
let's 60 of a wasp with.
The Glenwood post., 1911-11-11

Talk is cheap. Give us the silen,
lady on the silver dollar every time.
The Glenwood post., 1911-11-11

1t takes a bachelor to think that he
understands women.
The Glenwood post., 1911-11-11

BON l. LOOK G.Npiss psnIsT II all Kinds Of MER
log mailed free. Cor. 10th & Blake. Denver
Wauwatosa news. [volume] (Wauwatosa, Wis.) 1900-1948, 1911-07-14
MAKES CUT IN BRICK RATES
Railroad Commission Issues Order
for Reduction of is to 20 Per
Gent. in Freight Tariff.

Madison.-Freight rates on brick
have been reduced between 5 and
20 per cent by the state railroad rate
commission in an order which af-
fects the principal roads of the state.
The order was issued after a long
investigation upon the petition of the
Wisconsin Brick Manufacturers as
sociation. 1t prescribes the exact
rates to hold between different points
in the state. The reductions vary
from Is to 30 per cent.
The new rates range from IL cents
per 100 pounds for five miles or less
to 7.2 cents per 100 pounds for 500
miles.
The new rates will, it is expected,
enable the Wisconsin brick manufac-
tuners to compete with Chicago man
ufacturers, who, owing to low inter-
state rates, ship large quantities of
brick into the southern part of the
state.
Wauwatosa news. [volume] (Wauwatosa, Wis.) 1900-1948, 1911-07-14

A quack grass rootstock with sew
eraI plants which show the character
stic growth of this noxious weed.
When this main, underground root
stock is broken and spread over the
field by farm implements the weed
grows new plant from each piece
Of Il.
lent tool for this purpose, but any
tool which will drag the roots to the
surface is satisfactory. The exposure
Of the roots to the hot winds and glar-
ing sunshine of summer rapidly kills
them. A disk harrow is not a salts
factory tool, as 1t cuts the roots but
does not lift them to the surface suf-
ficiently well for good results. If the
cultivation is done thoroughly and per-
sistently throughout the season quack
grass cannot survive the treatment
If adverse conditions prevail and there
Is any doubt about the complete Grad
lcation Of the weed, the field should be
plowed early the next spring and cul-
tivated thoroughly until corn plant
uuk LluG, WuEu IL Gan 10 RAaAbCO ~
corn, in accordance with the check
row system, 30 as to admit of thor
ough cultivation both ways. The field
should then be carefully watched and
il any plants appear. the destruction
may be COMPLETED by hoeing.
Quack grass in patches not over two
rods square can sometimes be eco
nomicalIy killed by cutting the weeds
close to the ground just when in bloom
and covering with tar or some heavy
building paper The strips Of paper
must overlap sufficiently to prevent
the plants from coming up between the
the strips and should also extend far
enough beyond the edges Of the patch
80 that no plants can reach the air
and sunlight The paper should be
weighed down with earth or stone tc
hold It in place II the surface is
nearly level It would be better to use
plapks or fence rails TO hold the paper
5etarse the earth is apt to retain
moisture and cause the paper to rot,
Wauwatosa news. [volume] (Wauwatosa, Wis.) 1900-1948, 1911-07-14
CHAIN BREAKS; TWO KILLED
Car Being Raised by Wreckng APP
paratus Falls, Crushing Mi:wau-
kee Railroad Men to Death.

Milwaukee.-Two men. the fore
man of a wrecking crew and a la
borer, were killed when the chain by
which car was being lifted broke
in the Allis yard of the Northwest
ern railroad.
Those who were killed are:
Joseph Stark, % years old, fore
man.
Michael Stein. 2S years old. la
borer.
The wrecking crew was working
on a small wreck, and a freight car
was being lifted to the top of fat
car. to be transferred to the shops
fer repairs, when a link in the chain
about the car was broken. The car
crashed over on the two men. and
they were crushed beneath it.
Wauwatosa news. [volume] (Wauwatosa, Wis.) 1900-1948, 1911-07-14
BADGER CORN GAINING FAME
German Government Orders a Con
signment of Pedigreed Seed for
Its Colonies in South Africa.

Madison. The German govern
ment has ordered 5000 pounds OF
pedigree seed corn from the Wis
consin agricultural experiment asso-
citation for distribution among the
German colonies in South Africa.
Some zine ago samples of Wisconsin
corn were sent to the experiment sta
tions in German South Africa and the
vitality and general high quality OF
the seed attracted the attention OF
the agricultural experts there at once
The season in South Africa being the
opposite of the season in Wisconsin
the corn just shipped will be planted
about the first of October and har-
vested in March or April Nearly
100000 worth of this pedigree seeC
corn has been sold by the experiment
association during the past year.
Wauwatosa news. [volume] (Wauwatosa, Wis.) 1900-1948, 1911-07-14
CHANGE INSTITUTION HEADS
State Board of Control Appoints j..
g. Brown to Sparta School and
y. +. Hooper to GAINESVILLE.

Madison.-The state board of con-
troll has elected DIR. ]. F.. Brown. for
several years superintendent of the
State School for the Blind at James
vile, as superintendent of the state
public school for dependent children
at Sparta, to succeed Charles NJ.
Bright
Supt- Bright's administration has
been unsatisfactory for some time.
and the special legislative committee
which recently visited the state char
liable and penal institutions, recon-
mended that a change be made there.
Mr.. Bright was not a candidate for
reelection. Before being elected SUI
perintendent of the school for the
blind, DR.. Brown was physician at the
state prison at Waupun.
Mrs. Mary b. Sanborn. matron at
the school for the blind was elected
to similar position at the school
for dependent children.
Prof. John T. Hooper, superintend-
ent of the public schools of Ashland.
was elected superintendent of the
school for the blind at GAINESVILLE to
succeed DR.. Brown. The salary was
fixed at $4,000.
The board of control reelected DR..
Charles Gorst as superintendent, P.
ID. Cramer as steward and ]. w.
Daubner as assistant steward of the
state hospital for the insane at Mem
dota; Dr. A. S. Herman as superin-
tendent of the northern hospital for
the insane at Oshkosh; Dr. A. w.
W1lmarth as superintendent of the
home for the feeble minded at Chip
pewa Falls; Prof. A. ]. Hutton as
superintendent of the industrial
school for boys at Waukesha; Prof.
z. w. Walker as superintendent of
the school for the deaf at Delavan:
DR.. j. w. Coon as superintendent of
the tuberculosis sanitarium at Wales,
and Charles w. Bowrom as superin-
tendent of the state reformatory at
Green Bay.
Warden Henry Town of the state
prison at Waupun will be reelected
Immediately after the new legislative
act goes into effect increasing his SAL
airy from $4,000 to s2,5Oe.
Wauwatosa news. [volume] (Wauwatosa, Wis.) 1900-1948, 1911-07-14
BANKS BUSINESS
SHOWS DECREASE
DROP OF NEARLY A MILLION
DOLLARS TOLD IN REPORT
OF COMMISSIONER.
SAVINGS DEPOSITS GROWING
Increase of $500, 646. 81 for Three
Months Ending June 7-Charters
Were issued TO Eight New Banks
in State During the Period.

Madison.-A net decrease OF
of Wisconsin state and mutual saw
ings banks in the three months be-
tween March and June Z, 1911, is
shown by an abstract issued by A.
E. Kuolt, commissioner of banking.
The total receipts for March I were
$167 .04S, 506.72 and on June Z.
$166.242, 6O3.22.
Loans and discounts decreased ST.
4S5,S39.50. Increases were shown in
bonds, premiums on bonds, stocks
and certificates, banking house prop
erty, coin and currency
The sum due from approved re-
serve banks showed a decrease of So
AL, 69S.05 and other resources which
decreased were overdrafts, real es-
tate, checks on other banks and
amounts due from other banks. Safe
ty deposits increased $500, CASH.,
but certificates of deposit subject to
check and demand and time certifi-
Gates of deposit decreased over ST.
100000.
The capital stock increased $685.
900, which represents substantially
the capital stock of the eight new
banks which were organized in this
period
Commissioner Kuolt's abstract of
the report on trust companies in Wis
consin shows that eleven have been
organized and the total safety depos-
its are S1,691, 504.S6, and total de
posts $6,313,42S.37.
Wauwatosa news. [volume] (Wauwatosa, Wis.) 1900-1948, 1911-07-14
SHERIFF'S SLAYERS CAUGHT
Italian Desperadoes Surrender After
Battle With Posse Near Rhine
lander Threaten Lynch.ng.

Rhinelander.-Af a desperate
battle with posse of deputies and
armed farmers, Tony Imperio and
Phillip Roberts, alleged white slav-
ers, have surrendered. one of the
fugstives and a deputy being serious
ly wounded before lack of ammuni-
ton forced the Italian desperadoes
to permit arrest. They are in jail
here
Sheriff John Radcliffe of Villas
county, shot in attempting to arrest
the Italians at Conover, died of his
wounds and public sentiment is high.
Deputy John Hanson is still alive
and probably will recover, the three
bulle$s which penetrated his body
having hit no vital spot
The heavily-armed posse, with
oloodhounds, drove the desperadoes
into an old mill near Star Lake.
Scores of shots were exchanged and
the officers were preparing to set fire
to the mill when the Italians sur
rendered.
AS the train carrying the officers
and prisoners passed through Eagle
RIVER, the crowds became so threat
ehlng that the deputies drew their
weapons in defense of the prisoners.
Wauwatosa news. [volume] (Wauwatosa, Wis.) 1900-1948, 1911-07-14
HOW TO ERADICATE
N0XlOUS GRASS
BY PROF. A. L. STONE,
Wisconsin College of Agriculture.

Quaet grass, perennial plant, re.
produces itself by means of seed and
by means of rootstocks. 1t is the
rootstocks which give the plant its
noxious character, as they must be
Killed to eradicate 1t and they pos
sess great deal of vitality These
rootstocks are really underground
stems and resemble the other stems.
except that the color is nearly white
and the points are much closer to-
gether, usually not more than an
inch and half apart and often less
than that, In this way the grass
spreads rapidly and a piece of the
rootstock with one of these joints on
1t will produce new plant, although
It may not be over one-hah inch long.
Ouaek Grass Grows Rapidly.
II the grass is growing in a mead
ow or pasture where 1t is undisturb.
ed the rootstocks will lie close to the
surface, usually not more than three
inches deep. but In cultivated ground
they will be found at a greater depth.
often below the blowing line. The
whole plant grows rapidly and ripens
Its seed usually in July and. where
growing in meadows, may be gathered
in the hay, from whence it gets into
the manure TO be scattered broadcast
over the farm.
II growing in grain It will be har-
vested and threshed with the grain.
and If the grain is not graded with
extreme care. some of the quack grass
seed will be sown on the fields the
,lext year. If either the hay or grain
s sold on the market the seeds may
be carried for long distances to es-
tablish patches of the grass on farms
far removed from the place where the
hay or grain was produced. The
seeds, and, in some cases, rootstocks
also may be carried from farm to farm
by the spring floods or the seed may
be blown from place to place by the
wind. While the grass and hay made
from quack grass has some feeding
value, neither is relished by stock as
are cultivated grasses. and the pres
ence of the quack grass prevents the
production or crops OF much greater
economic Importance.
Methods of Control.
On dry soils the control measure OF
cultivating without crop is very eff
cient. No crop can be grown during
the year in which this treatment is be-
Ing given, 1t consists of blowing deep
enough to reach the horizontal roots,
four times in a dry season. and often
er if the season is wet. In fact, plow-
ing may profitably be begun as soon as
a crop is removed the preceding
year
In the interval between plowings
the ground should be cultivated often
enough to prevent all leaf growth. The
spring tooth harrow makes an excel.