Bismarck daily tribune. [volume] (Bismarck, Dakota [N.D.]) 1881-1916, 1911-09-30
Telephone Ad1erfising
address Of O. F. Bryant Of NORTH Dakota
Independent Telephone ASSosiation
mate business. You never hear O

mate business. You never hear
a prudent Business man or firm VIII
is a judicious advertiser making 1
failure, but many good men hav'
failed in business ventures because
they failed to advertise. Advertising
draws like mustard plaster on tn
back of mans neck.
Advertising in the newspapers ii
the best brand to use, because 20,
can cover the most ground through
them for the least money, and, too
when people see things in the paper:
they know there is something to it.
Don't forget to try publication in YOU
local newspapers of notices of the
weekly changes of call numbers, new
subscribers, disturbances, or in
fact anything that is real telephone
news. The mission of the newspaper
is to publish the news. News relating
in detail the list of new subscribers
added to your telephone list is pri
marily of interest to the telephone
company and it's patrons, hence it is
designated by the publisher as mat.
ter known as advertising. Therefore
the publisher Of the newspaper will
publish such news" at so much per,
! in the same way and for the same
reason that your charges are as
sessed against the poor editor for the
telephone service you render him.
Warm up to the editor of your local
newspaper-you will find him your
worthy and able confederate. A great
many people seem to think the vine
gar diet is good enough for the man
who spends his time and energy in
trying to keep his locality to the fore
as each week he reflects to the people
hot only those within his little BALI
wick but to the thousands abroad
the many virtues it possesses, but
the vinegar diet may sour him. The
newspaper mans advertising space is
to him what the monthly rental fees
are for your telephones or toll service.
the means of keeping his system
in current repair" Paste that in
your hat, brothers, and then be care
full not to forget it.
notice the Bell telephone company
is patronizing the advertising sec.
tons of many of the leading maya
zines as we'll as the columns of the
newspapers, and the Bell folks have
the reputation of being pretty conserv
alive at that. Some people suppose
that money spent for advertising is
merely donation-a charitable act,
as it were-in order to keep the poor
editor from starvation. Look upon
the matter then, If you prefer, as a
matter of charity, remembering that
tbs always said Lat "charity begins
at home" and you will not only feel
the better for your benevolence but
will also find that when you truly
cast your bread upon the waters it
will return.
l have already stated that if you
warm up" % the local newspaper
man you would find him your worthy
confederate-rememb and do it.
Every time you come in contact with
each other the touch will bear fruit
of mutual nature. Inform the news
paper man that you are planning the
extension of rural line into the
Pleasant Valley neighborhood, for in
stance, and in the next issue of his
paper you will find that he is assist
ing you in the promotion of your pro-
ject with news of the proposed line
and perhaps he will also have big
scare head over the article. How's
that for reciprocity? There's no tar.
if attachment to it. So there's some
advertising that doesn't cost anyone
anything and it still does good. A.
ter the project has become a reality
then its up to the company to give
more news concerning the list of rural
subscribers, their 'longs and shorts"
and this news now comes under the |
class known as advertising, for which
you pay so much per inch or yard
so the printer can buy more ink with
which to give you some more boosts
free of charge.
Besides the medium of the newspa- |
per there are also many other ways
OF advertising that are followed by
many telephone companies. Some
distribute blotters or other like appre'
ciative little articles of use, but ev.
erything We have yet found SO dis
tributed either by telephone com.
pany or other firm or individual con.
tains the name of the giver-in order
that the present carries with it All
advertisement. That form of adv&f.
:tising is splendid one as far as
it goes, but it does not reach as far
as does the advertisements jim the
newspaper WHICH is read not only by
every member. Of the home it enters,
but is read by the neighbor who is
always promptly on deck and borrows
the paper. How much that reminds
me of people Who borrow the use OF
Mr.. Subscribers telephone. thought
when getting into the telephone bust.
ness I would drift out of the news
paper business as fast as possible
and thereby become freed from the
daily grind incident thereto, but the
further along get the more l find
the telephone business, apparently,
like the newspaper business, especi.
ally in the respect that each has its
desirable (as we'll as the other kind
of subscribers.
Tho ;D&oroc&c ~ Tho nowcna nor ond