The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-03-18
Rowe d Kelly Formally Open
Handsome New Clothing
Store Friday.
10000 ENJOY MUSIC
AND RECEIVE SOUVENIRS
See Springs Newest Creations,
Which Will Be offered for
Sale Today.

Crowds came and fingered in Rowe
Kclly's new clothing store Friday on the
| occasion of the formal opening o1 SAT-
| Lakes newest and one OF its best stores.
| Ii was a great day for everybody
proprIctors and visitors alike. Provision
had been made to care for the crowds.
Seated on the front balcony an orchestra
rendered popular music throughout the
| day Souvenirs were given TO every
caller carnations To the women ana
| watch fobs and brushes TO the men. Inc
opening was made coincldent with 81
Patrick's day and decorations wcrc on
the green order. Clerks wore green
badges and the shamrock was In evidence
| on every hand.
No attempt was made to sell an arti-
cc All tho showcases and tho like were
stocked with springs latest creallohs
and the store presented an appca1r,ainU. ~
| keeping with the modern establishment
| II is. over 1000 persons visited the
store in the day. Cards were given out
at the front door and guests requested Il, TO
sign them and present them at desk
| In the rear OF the store, where tho
| souvenirs were handed out Before night
! q stock of 10000 carnations had beeu cN
| haustcd Cards were kept separate ana
souvenirs will be mailed to those VINO
found the supply gone when they visited
! the store.
Accommodates Growing Trade
In opening the propretors Will carry
out the well known policies oi the store
| that has caused IL to be known through
out the state. BY moving Into the mana
some new store the firm is better able
to accommodate its growing trade some
| of the lines Will be more extensive ana
with the increased room new lines VIII
| be added. but the same sturdy class oi
goods will he found in stock in the new.
store that were in the old store
In arrangement every detail has been
worked out TO give the customer better
facilities for buying. Throughout Ine
whole store is seen the effort to simplify
as far as possible the work Of buying.
The customer is able TO see al close
range just what is In stock and make
salesman. Stocks arc arranged in some
of the most modern display cases ana
the customer will find the store place
of attractive appointments.
Appointments Are New.
The store is new. from top to bottom;
! Every piece OF furniture or fixture is new
/ and neat OF design and pattern. Circas-
| Sian walnut has been used for show
cases. counters and every, part OF tne
finishing on the interior Along the rorth
side are found the display cases for
mems clothing. These cases nave glass
doors that swing inside the case and out
OF the way while displaying a rack u
! suits.
Down the center OF the room. banked
among beautiful white pillars. are TO DC
| found the furnishings cases win their
! loads of the latest patterns in every con-
| ceiyablc piece of mems furnishings. Along
the south side are the childreu's depart
ments, for suits. hats and the like. 10
| the front on the same SIDE are SHOW
cases for mems hats and other stocks
The shoe department. an added fea-
! ture of the store. will be on the front
I balcony The basement has been con-
verted into one of the most comiortaple
and convenient salesrooms. In this de-
partmcnt will be found some oi the
| heavier lines. such duck suits. men
heavy suits, overalls and the like. The
basement Is well lighted and the ar
| ranscmcnt of stocks is as carefully made
! as on the first floor.
! Every inch of the balcony which
| tends around the room. has heen taken
UP with departments. There Is plainly
Of room on this balcony ior customers
| ono from danger of falling. Altogether
| the arrangement is complete in every
detail The location of each piece OF
furniture was given careful study as to
| convenience before Ii was definitely de-
cided just what part OF the store II
should occupy, In that way the pro.
requirement OF convenience TO the trade.
Many Dressing Rooms.
Scattered in convenient parts of the
! store are dressing rooms, well equipped
with the latest mirrors. The main Of
fees will be on the rear balcony, Cash
iers.' desks and wrapping counters are
arranged there with the latest approved
carriages giving service from the various
! counters in the store and the wrapping
J department.
| one OF the features OF the store not
overlooked is resi- rooms. Here women
may find comfortable chairs books, pa
pers and magazines TO read, and tele-
| phone service.
The store will issue from time TO time
little pamphlet To be known "Togs.
! John .. Critchlow will edit the sheet.
/ The FIRST Issue appeared for the OPEN
! ing and thousands Of copies were dis
! iributed.
Fred Jensen OF Mount Pleasant was
greeting old friends. He said the OPEN
! Ing was greater than he had reason to
/ expect. Mr.. Jensen is interested in
sheep raising and Is one Of the big wool
producers of the state.
Critchlow's Store Paper.
In the little store paper. "Togs,'' Il
column is given over to "Johu Q.'s Cues. "
Good clothes come from good wool,
Good wool comes from good sheep;
| Good sheep comes from good nocks,
Good 1ocks come from Fred Jensens,
Fred Jensen is our vice president.
| (Ths isn't supposed to he poetry
j. o.
The store remained open until To-
q clock Friday night Today the store
VIII be opened for business for the first
time. The old store VIII I've kept open
| closed out.
Among the thousands OF visitors Fri
| day to the new place the general COM
] ment heard was that the store is one
| of the best lin the west and credit 10
| Salt Lake Cliy and the stale.
sinlpkin to Speak.