The Brattleboro reformer. (Brattleboro, Vt.) 1907-1912, 1911-12-01
SAVING COST IN BUSINESS.
Small Economies That Turn out 10 Be
of Large Importance.

Business men arc finding out that II
pays 10 try TO make what may seem al
iirst 10 be small economies, Not long age
manufacturer was negotiating for the
purchase OF 30horsepower electric
motor to operate new machinery which
his plant had found it necessary to IN
stall The engine running the remainder
Of the machinery was already worked to
its greatest capacity, or at least so those
in charge believed. At this iuncture, an
expert was called in.
By simply changing the lubricants he
got more than fifty horsepower over the
former limit from the original engine. Not
only did he save the purchase of the new
motor but actually reduced the yearly cost
Of lubricants by II per cent.
In cotton mill there was a similar
experience when one department found
that il would be necessary either TO in.
stall a new engine Of greater power or add
an electric motor to the present equip
mcnt. By the substitution OF better lubri-
cants intclligently selected and used the
extra load was handled by the old engine
II is u common thing 10 see a concern
putting on the arews as 10 printing
writing, illustrating, etc, in their cam
paigns by mail and then 10 ignore the
factor OF postage altogether. The spec
tarle Of thousands OF booklets being put
INTO the mail with two cent stamp at
iachcd when each envelope Just tips a
little over the one cent limit reminds one
Of the suburbanile who refuses 10 start for
his train until the last minute and then
misses il by five feet
But IL is a very serious thing the
writer continues; Il have known It 20
make a difference of $1,000 in one mailing
IA sum which might have been saved by
the application Of some foreth0ught and
sense
BY setting their catalogue in five and
one.half instead OF siX-point type a mail
order firm saved SO 600 in one year. Their
bill for postage alone is in the neighbor
hood Of $4,000 a month. Other great mail
order houses spend even more on postage.
One OF these saved $4,000 by altering the
paper used in the catalogue and b. trim
ming the paper close to the type page,
As "a matter OF fact no house should
ever plan catalogue. booklet or anything
Else without taking into account the post /
age first The printers dummy should be /
carefully weighed, and by no means /
should the wrapper or envelope be for /
gotten, Sometimes a lighter weight paper 4
stock will save many dollars For large
catalogues there are very special kinds Of .
PAPER made which effect big savings
through reduction OF weight
One Of the biggest fortunes in the
business was built through
nclc Sans easy going interpretations oil
he second class postage laws until more
ecent years. This publisher was en-
bled TO print books under the technical
Justification Of periodical libraries and
end his merchandise anywhere at a cent
pound.
'One single concern which had been
pending 10000 year on various kinds
( circular matter got out under tirst-class
ostage. saved $4,000 out Of its following .
ears appropriation and did more business
y using matter going out under third
lass. A certain Boston concern some time
go spent a thousand dollars on a folder ,
DING out under thlrd-cass postage and got | I
dck SiI 600 worth Of business
"A Chicago mail.order house once made :
n experiment which proved to them that :
ne negligence of so to 80 per cent OF ]
sent out such notifications
5 each Of their catalogues represented |
sum, and as postage on each |
as % cents. a plan was finally put ]
trough so that if word came from a {
1stmaster at, let us say. Utica, \. Y.
ling OF wrongly addressed catalogue
ing there, the company got someone else l
Utica who desired to have catalogue -
II at the postoilice and by payment OF one