The Paonia newspaper., 1911-01-13
CONTINUED from last week

There are many Important things
cessful with a commercial orchard.
But the most important OF all is mar
keting, or getting the money out OF
a crop. Also, there are morefailures
in this than in any other branch OF
the business,
. For the benefit OF the fruit industry
in Colorado / would urge that as
growers we take broad view Of the
marketing problem. In the first place,
It has been clearly demonstrated,
think, that fruit-Rrowers business
does not cease when the fruit ia
grown; it only ceases when money
for the crop is safely in the bank, and
then only TO begin again In the pre-
parations for "a new crop. And this
thing of turning ones crop over to
some outside commission house to
sell, although sometimes coming up
to expectations, has nevertheless so
frequently ended In financial disaster
to the growers concerned that en-
lightened communities have long
sinceevolved betterplan, the plan Of
marketing through associations of
growers. by this method IA sufficient
quantity of fruit Is brought together
to enable the association to employ
Its own manager or managers. sales
manager or salesman. These men
are Interested only In getting as mueh
for the growers as possible. The
largest and most notable example of
this in the United States. or the
world. perhaps. Is the California
Fruit Growers Exchange. which has
its agents In every large market I'm
the United States. and Canada, and
"A representative In Europe. Then
there are fruit glowers' associations
In Florida. Texas. Washington. Ore
gon. Utah, Idaho ana Colorado.
Now, taking into reconsideration the
returns to the growers from associ-
ations the country over aud COM
pairing them with the returns from
all private shippers the country over,
believe the returns from the associ-
ations Will he found to be the best
This is not saying that few indivi-
dual shippers may not have an ad-
vantageous connection with some
market In which they obtain just as
good results as associations do. but
II Is not the rule. Then. too. nssoci-
aiiuus arr "A great benefit to com
munity In many other ways than
simply selling fruit. 4 good associ-
alton viii sell any product the grow
ers have To dispose of IN any large
quantity. IL will supply its growers
with the best packing material. the
best spray material. the best spray
ing machinery, and so forth. at .rea-
sunable prices, usually lower than
private stores will do. 1t viii also
be a bureau of Information for the
growers at all times. and Its officers
will bc constantly watching for know
ledge that will be OF benefit to it's
shippers.
Now. there are different plans which
associations can be run. Some asso-
Citations take entire charge OF packing
as well as shipping the fruit OF their
growers and Others simply market
the packed product as IL is delivered
to them. l believe, however, that all
associations exercise some jurisdic-
tion in formulating rules for grading
and packing. The best way. | believe.
Is to have all fruit packed directly
by the associations. Undoubtedly in
this manner the creator uniformity
In grading and packing can be secur-
ed. And this VIII be found to he a
big advantage In marketing, as all
buyers desire at all times uniformity
In pack and package. Also. most as
sociations pro rate their returns. All
should do SO. In this way each
grower receives the same for like
grade and variety. And in doing
this 1t can easily be seen that 1t is
much more fair to each prower ~ thu