davidaulloa/AmericanStories huggingface dataset:
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25
ADVERTISING TALKS
By WILLIAM C. FREEMAN

The surest way for newspapers to dis
credit themselves In the minds Of adver-
Users Is for their Representatives to make
claims that tend to minimize the value
of other newspapers.
When an advertiser is approached by "A
newspaper representative, as he often is
and told by that representative that to
advertise in any other newspaper than his
own spells ruination to him and his busi-
ness; and when some other representativ
comes along and tells him the same thing
he throws up his hands and says to him
self, What is there about this newspaper
advertising plan?' And doubt is created
in his mind.
Is it a good thing for newspaper repre-
sentatives to cast a doubt upon the value
of advertising in the other newspapers I'm
their community? WIN 1t not react on
themselves?
We newspaper men say that the general
advertiser who so bountifuliy fills the
pages OF the great Weeklies and monthlies
should also advertise in newspapers. but
when one of these advertisers happens 20
start in newspaper in any community he
is visited by representatives of the other
papers and told what an awful mistake
he made in selecting that particular nce s.
paper in which to advertise.
No dry goods merchant in New York
or any other city wastes any time talking
about his competitors. He does not spend
his money and energy trying to underrate
the merchandise sold by any competitor.
He is too busy managing his own busi-
ness.
The advertiser who is told a story by "a
representative that has more bearing on
the faults of his competitors than IL has
on the value of his own proposition, be-
gins to doubt the value of all mediums.
Advertising is too serious a matter TO
manufacturer and merchant to be trifled
with by the gossip OF incompetents. The
only way to get merchant or manufac-
turer permanently interested in advertis-
ing is to show him that you are willing
to help him-to demonstrate to him that
he can use one or two OF three or even
five newspapers TO his advantage, spread
ing out his appropriation so as to cover
the community as we'll as he can, based
on the amount of money he can afford
TO spend.
We should all try TO develop newspaper
advertising on these lines.
(To be continued)
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25
JOURNAL ENTRIES

There is at least one kind of corn
crop whose development is not depend
ent on weather conditions.
X X
Most people are so faulty with their
observations that the comparisons they
make are valueless.
X X
The more serious the quarrel between
sweethearts. the more insistent are
their friends that true love never runs
smoothly.
X
This is also the season of the year
when many men who haven't any
buster a good bit that they don't need
oVercoats in this climate Is =
X X s rt
If anyone in this vicinity is COM
planning about the weather these days,
he is simply one of those chronic
kickers whom it is impossible to please
with anything.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25
LAYKAWKER JOTS

The Lincoln Republican has con-
Guided: 1T pays in the long run fol-
every person to think of the rights
of others as we'll as of his own
An Atchison woman, reports the
Weekly Globe, who lives in fear of
furnace in her<hone with anything else
except safety matches.
There are a lot OF poor women in
this country, says the Galena Repub-
lican, married to men who will drink
any kind of whisky offered Them and
then go home and criticize the coffee
Something in the way of general ad-
vice from the Neue Kansas Stats :
Zeitung: The only way to overcome
any defect, wrong or evil in human
society, is to face it and learn the truth
about it.
The enthusiastic high school reporter
of the Rossville Reporter concludes the
account of victory of that schools
baseball team with the stirring ex
clamation: strawberry shortcake,
gooseberry pie. VICTORY"
When the common earth worm is cut
in two, he won't make a fuss about it;
but the tail end will grow a head and
to the head end a tail There will two
worms instead of one. Misfortune
often doubles our strength.-Alton En-
pire.
Related by the GaIena Republican:
"A
took the onliest baby down to Colvin.
the photographer. Are you the pho
tographer?" Yes, madam" DO you
take baby pictures?" Yes, madam"
How much do you charger" Three
dollars a dozen'' sWel, I'll have to
see you again. I only have one" Half
hour later Colvin was found behind the
Chicago store figuring how many times
one would go into twelve
The Greenleaf Sentinel heard of e
boy who more than evened things up
with a big mail order house. They
proposed that they would send hirl
twenty-five catalogues, and if he
would distribute them, they would pay
him $40 in cash when twenty of the
recipients sent in orders. He did his
distributing and then sent in orders for
two cents worth of ball bearings for
each of the twenty. He got his SO
and with it as good a cussing as the
mail order house dared send through
the mail.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25
HUNOR or THE Day

ct can't get new hat because the chill
dren need shoes"
I'm in the same boat
why, you have no children"
True; but 1 can't get new dress be-
cause the auto needs ires."-Pittsburg
Post.
Her husband hasn't spoken to her in
ten years. What do you suppose is the
matter with him?"
Louisville Courier-Journal
"BHggins is a most kind and considerable
man."
showing it. He is the sort OF person who
win ring your doorbell at a. to ask
you whether the Growing OF his rooster
disturbs you."-Washington Star.
Il shaved Off my mustache the other
day and my wife didn't know me-"
That's nothing. My wife left off her
phony curls, switches. rats and hair pads
and / didn't know her."-Detroit Free
Press.
columbus was asked to prove the world
Doesn't the president swing around the
Convinced. they ponied up the needed
dough.-New York sun.
Fan said George. you know how
I feel toward you Do you reciprocrate2"
George" Fan said. with a shy glance
does this mean tion2'-Chicago
Record Herald.
Now" said Miss de Playne to the
artist I want you to make pretty a
picture of me as you possibly can
ooh I'll attend to that" replied the
portrait painter. when get the finish
ing touches on you won't know yourself"
Chicago News.
Patience viii accomplish anything. You
can even carry water In a sieve IL you
wait long enough.
rs that so? Say. how long would
have to wait to do that?"
It'll It gets cold enough for the water
to freeze.''-Cleveland Leader.
And this mans case is whatg" we
asked the attendant In the sanltarium.
He imagines that he Is Halley's comet"
is the reply.
'Halley's comet
Yes. He thinks he Is growing brighter
all the tines Louis Star.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25
BUSINESS OUTLOOK BRIGHTER

That recognized authority on the
financial and economic situations in
the country, Henry CIews. the New
York banker, presents some undeni-
able facts in his current weekly finan-
ciai review to show that the business
and financial conditions prevailing
these days are not nearly as dark as
the pessimists would paint them.
"A moderate degree of Improvement
has taken place in the financial mar
kets," he writes. (which should make
further progress If nothing unfavorable
intervenes. The most powerful inf1u-
ence upon values at present is the alb
normal plethora and ease of money
This is usually a period of approaching
stringency owing to crop demands and
activity in trade. Quetness in the lat
ter respects causes funds to accumu-
late, hence our ability to lend many
millions abroad, when, under ordinary
conditions we should be consid ering
gold imports instead of gold exports.
Such an unusual condition in the
money market when banking condi-
lions are generally sound cannot but
have a strong supporting influence
upon security values.
Another satisfactory feature in the
situation is the continued expansion of
our export trade. In September our
agricultural exports amounted to
$95,70e, 600, the largest September on
record. and more than $14,0OO,0OO in
excess. of this time last year. This
creation of u large export surplus is
the natural result of lower prices and
has brought our foreign trade back to
normal position, thus further strength
ening American credit abroad and en-
abling us to recall our loans there
whenever necessary.
There is one other satisfactory feat
ure which should not be overlooked,
and that is the more reasonable atti-
tude of our industrial leaders toward
the mandate of the Supreme Court re-
garding monopolistic combinations.
These gentlemen are now taking a
calmer view of the situation. They
recognize that obedience to the law is
imperative. They recognize also that
real property is not going to be de-
stroyed- Later on they will learn that
the restoration of the competitive basis
and the check to monopolistic power
which has recently been applied will
place them in much better attitude
toward the public and save them from
many of the legislative attacks which
have been so disturbing in the past. |
In some cases abnormal profits may be |
curtailed, a matter which will be of
benefit to the consumer. But the con-
sequent loss in dividends will be no
greater than might be anticipated at
any time from trade reactions, and |
nobody believes otherwise than that
these great organizations will be
abundantly capable of securing their
share of the countrys business upon |
a reasonably profitable basis Our
industries have always |
been particularly exposed to popular
hatred. and the removal of this draw
back Will eventually prove beneficial /
and aid the stability of such invest
ments.
1T is not to be assumed that the
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

Two little children were killed by a
train while playing the other day on
a railroad track near Hutchinson.
Their father was working nearby and
saw the terrible accident. A few words
from him few minutes before that
the railroad track was no place for the
youngsters to play would have averted
the accident. The death of most
youngsters through accidents is due to
parental carelessness.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25
DAFFYDHS

Pixies peak2
IOh, hose eyes, those eyes,
If an Eskimo wears furs to keep
from freezing, does an Indian wear furs
to keep his wig wan?
lWOmen and children first boyst1
Since I am living in the country I
am afraid I shall become speechless,
as I com mute to Topeka daily
BACK out You're in the wrong pew.1
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25
REFLECTIONS OF A BACHELOR

IFrom the New York Press-l
The reason a man likes to be flattered
Is he pretends he doesn't
Girls learn to gossip by their mothers
warning them against it.
Take care of the sweethearts and the
wives will take care Of themselves
A woman smiles sweetly either because
it's genuine or because it's not. mostly
not.
The great art about carrying RESPONSE
bilities Is to shift them to somebody else's
shoulders.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25
STAND UP STRAIGHT.

Are we going to be a race of stoop-
shouldered men? One would naturally
think so to look over most any large
crowd, walk down any crowded street, or
glance at the average male human being
he meets. The man who walks with his
head erect his shoulders thrown back
and his chest extended just as nature
intended he should is rarity and is re-
marked about wherever he goes. The
average man, and more's the pity, the
average young man, walks as if he were
very tired.-SeveTy Journal
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

Instead of a movement to prevent
war between nations, it would seem
more necessary now for something of
the kind to prevent the internal dis
turbances within the individual ma
items which travel under the head of
revolutions
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

Jake Mohler. of the Kansas depart
rnent of agriculture, has returned from
an extended trip through Western
Kansas He reports that he found no
pessimists there. Nor is there any
reason why there should be pessimist
in any part of Kansas.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

Judge Grosscup has finally rendered
his resignation from the federal bench
to President Taft No one would be
surprised, though, if it developed that
there was a sufficiently strong string
attached to pull it back
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

Why not build tremendous ark for
the Athletics and the Giants? Then
they could sail away with the fans to
southern sunny cline where it might
be possible 10 conclude the champion
shin series
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

Having been beaten by the West
point football experts two years in sue
cession, it viii soon be in order for
Yale to find a good excuse to remove
Uncle Sans cadets from place on its
football ~ohedule
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

That mail which was started from
Minneapolis by hydroplane with New
orleans as the objective point has been
permanently delayed in transit, unless
it is continued on its way by fast or
slow freight The hydroplanist has
given up the job. The development of
the aerOpIane has not reached that
stage yet where any of these machines
are dependable mali carriers except
for comparatively short distances.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

There is no denying it. President
Taft is a remarkable man in every
way. He has survived a breakfast of
real buffalo steak
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

The Wrights are credited with hav-
ing perfected another invention which
Will make aeroplanes safer. They had
a wide field in which to labor in this
particular
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

Henry Strong, the builder of large
portion of the original line of the
Atchison. Topeka & Santa Fe Rail-
road company and one of its first
presidents, is dead. But he has left
a wonderful and an enduring monu-
ment to his memory.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

Colonel Roosevelt has fired one of
his vigorous broadsides against the
evils of automobile racing. Here's
hoping it win encourage state lsgisla-
lures to take some sort of action in the
r,re717iSaS
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

Another miscarriage of justice which
is coupled with the failure of a big
city to assume its responsibilities Pat
Grove who recentlv got into trouble
in Chicago, was fined 5000. Sentence
was then suspended on the under
standing that Grove would leave town
This is merely foisting an undesirable
on some other community And the
time has long since passed when this
practice should have been stopped.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

A report ha: it that the Kansas
Utilities commission is going after the
railroads with stuffed club. Details
on the point are lacking. but some
clubs are stuffed with sawdust.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

That gold brick which was so will
ingly accepted by President Taft in
South Dakota the other day was not
one of those that the insurgents have
been trying to work off on him.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

Bandits working in Illinois appear to
be a discerning lot. They raid the sa-
looms there instead of the banks
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

The man, who knows how and seizes
the psychological moment, is the man
to whose door, as Emerson says, "A
path is beaten, although he live in
the woods a mile away from a rail-
way station or words to that effect.
The rising generation should learn
this lesson: Learn to Know How
and learn to know how. well. Don't
do things in a half-hearted way; don't
do tomorrow what you should do to-
day, for you cannot do well today what
you could have done well yesterday.
Be thorough. not flashy and superb
cial As Pope says:
Honor and shame from no condi-
ton rise;
''Act well your part. there all the
honor. Gas well as success)
lies
This evening the full report of the
game in New York city this afternoon
between the Giants and Athletics will
be news. Tomorrow it will be stale.
Not only do it today, but read it to-
day. Tomorrow there will be some
thing else to read and to do.
(To be continued tomorrow1
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

In only one way does President Taft
seem to be playing in hard luck. His
physician will not permit him to eat
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25
FULL LEASED WIRE REPORT
OLE Tile ASSOCIATED PRESS

Apparently the revolution in China
is to be a long-drawn out affair Hon
ors appear to be even to date.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25
ny THE WY

Went to see some moving pictures
of bull fight the other night" says
greatly disappointed When 1 go to
show, I want to be amused. and III
be DANCED If i could see anything
amusing in the horse killing stunt.
But Just before the show closed I got
my moneys worth. The ballyhoo man,
in explaining the pictures to the audi
ence, called attention to the placing
of bandaril.os and said in part: This
is the final coop dee grace" after
which the matador kills the bull with
a sword"
Recent dispatch announces that Chi
cago girls have made a lad of play
ing marbles with the bare feet. This,
OF course, is no surprise to this de-
partment. who has been informed that
Chicago girls could play baseball with
their feet and get by with IT,
a man deserves no particular credit
because he marries and then settles
down. Most any soft substance will
settle dow under the pressure OF
heavy weight.
WUXTRY! We are again in the
market for black catsi
Some people have so little business
ability that they would attempt 20 ped
die safety razors in the race-war dis
trict of Oklahoma.
Now that the Philadelphia rainy
season seems to be over. let US hope
that the remainder of the Worlds Sc
ries may be played without further
hitch. hold-up in a baseball series
always results in a jow-wow between
opposing players, and the ultimate OF
nothing to read" is a baseball SQUAD
BILE in the newspapers.
Professor Dyche's bill Of fare listens
good, but where does he expect TO get
the limited number of spoonfuls OF
good brandy"
There is, however some advantage
connected with the choice Of an I'M
dertaker rather than a doctor to act
as coroner. The -undertaker-coroner
has the privilege of frisking the de-
ceased and thereby determining the
name of the undertaken who shall per-
form the last services for the remains.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25
KANSAS COAMENT
INDUSTRY AND HONESTY.

have just read an article in the Sat
urday evening Post Of September 10 that
greatly interested me- 1t concerns the
Chinese market gardeners in California,
who raise more per acre than do Ameri-
cans ana who have a system of co-opera-
tive farming that is very simple, fair and
effective. The Chinese, the article states,
are not only effective, but so honest that
there. is always a demand for them as
tenants. 1t is tribute to simplicity,
honesty, industry and efficiency that
should be read by every American; it is
as important as THE Message to Gar
cia, for ] fear we Americans have be-
came so big feeling that in running after
big things, we have forgotten many i'm
portant little truths. No man ever failed
if he gave a little job intelligent care, in
dustry and honesty, but millions have
failed in going after big things that were
beyond them. And many man, in try
ing to keep a Big Thing afloat, has tried
trickery, and added reputation for dis
honesty to failure The little job as care
fully tended the Chinese vegetable
growing, particularly if the manager gains
a reputati ton of being honest and efficient
Back of nearly every big institution IN
this country you will find worthy old
gentleman who began in a small way, and
slowly built up a reputation for reliability
and efficiency. There is not in this coun-
try today an individual who could not
benefit by more honesty, fairness, polite
ness and simple common sense Don't
overload yourself because of the Ameri-
can Big Feeling now so prevalent-Ed
Howe in Monthly Magazine for October.
.
THE SLOW TOWN IS ALL RIGHT
A town could have no better reputation
than that it is too slow for a woman who
wants to go down the primrose path
where the red lights burn When a town
has that reputation it means that the
homes are being safely guarded and that
young girls and women are safe on the
streets at any time of the night. 1t means
a city of happy and prosperous homes.
where honor and integrity are written
above the fhTaChnld Ia
fathers and brothers guard the honor of
their daughters and sisters where home
means something more than boarding
house. It's a place where the first lesson
Of the 'Magdalene'' is not learned by the
daughters of such a town, where hope
reigns instead of despair; where honor |
dwells instead of dishonor, where happi- |
ness sits enthroned and crowned with out |
a rival and where the home is the SUI
preme seat of government. 1t is the twi- |
light of the age of NEUTRALITY-SUSPICIOUS. |
sun.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25
CHAPTER ".
fContinued from Fac One.l


Athletics did this afternoon in New
York. the real thing that you should
watch for this week in the State Jour-
nal is the second installment of LENA
undt Loui." This comic will appear
next Saturday, in colors, and was pub
lished first simultaneously by the State
Journal and "other big papers in the
United States. One of the biggest and
best known men in newspaper circles
in New York city. who had seen the
proofs of the first installment of the
feature. which we published last Sat
urday, in coIors, and also the proofs
of the second installment, which we
will print in black blue and red
Saturday next, said this of thinner
mans latest hit, Zimmerman is the L.
& L. artist: Il shall completely miss
my bet if this does not turn out one of
the best comic pages ever produced"
He was a good prophet all right.
A great many people are wondering
how the State Journal could publish
a full report of yesterdays game at
Philadelphia, wherein a description of
the second half of the fourth inning
said: Baker doubled to left center
He was given a great cheer. Baker
scored on Murphy's double to left
Stands and bleachers simply went
wiid;'' that is. they wondered how, on
the same page and within a few min
uIes after, the above report of the
game was received over the Associated
Press wires in the State Journal Office,
direct from the ball field, could be
printed a cartoon illustrating the very
sentences above quoted.
Did you see it? 1t was headed 'sBa-
ker of the Athletics delivers the goods"
and was at the bottom of the first
page of the paper issued last evening. |
Wen, we will tell you just how the
staff in our Office did it. BY hustling |
and knowing how. This thing of |
knowing How" is what turns the |
scale in the newspaper business, as
well as in every other business and vo- |
cation in life.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

Professor Dyche's bill Of fare listeni
good, but where does he expect TO ge
the limited number of spoonfuls OF
good brandy"
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

A man deserves no particular credit
because he marries and then settles
down. Most any soft substance will
settle dow under the pressure OF a
heavy weight.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

WUXTRYl We are again in the
market for black cats!
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-25

Some people have so little business
ability that they would attempt 20 ped
die safety razors in the race-war dis
trict of Oklahoma.