The Greenville journal. [volume] (Greenville, Ohio) 1850-1918, 1911-08-24

market his own products has not the best of the
bargain. He is very likely to have if his farm is
located near any good-siZed town city and if
he is engaged in diversified farming or trucking.
OF course the who is farming on a big scale
and devoting himself to a specially be it fruit or
celery or nuts grain will not haul his produce
to town by the wagonload and dispose of it at
first hand to the hungry housewives. All the
same 1t listen chances to one that he is following
the same basic principles that are the wise ones
for the farmer desirous of selling to the best ad.
vantage the varied products of small farm.
All the shrewdest engaged in farming
be they operating large or small scale
have learned in recent years that it means added
wealth and reduced worries if they adopt thG
principle of selling directly possible to the
ultimate consumer Obviously, of course, they
cut out the middleman's profit and better yet,
they are enabled to eliminate many of the losses
in perishable products which have caused
much controversy between commission mer.
chants and farmers. Finally, by marketing d.
rect the ter of the soil can establish reputa-
tion for the quality of his products and this is
most important asset for the who expects
to continue in the same vocation year after year
Indeed, building on the foundation Of quality anC
prompt delivery he may build up a circle Of
patrons of his own that will render him inde
pendent of everything because they will stand
ready year after year to take the entire product
of his farm and take it, too, at prices higher than
rule for the regular of similar produce in the
open market.
AS the advantages Of such plans of direct deal.
ing have been brought home to the farmers they
have been gradually perfecting their facilities for
making the short cut from the farm to the city
dinner table. The farmer who Is a specialist In
fruit or vegetable raising any other line is
likely to have his sales agent who goes to
the city with each consignment of produce and
personally superintends it's disposition, or if he
is not operating on big enough scale to do this
single handed he is likely to join forces with sew
eral of his neighboTs to engage representative
who will handle their pooled products to the best
possible advantage. In any event the quantity OF
produce TO be handled insures to the shipper thus
situated the best of freight or express service II,
indeed he has not adopted the particularly up-to-
date method Of transporting his farm products
by means of motor trucks.
The small farmer truck gardener operating
on a small scale cannot of course afford the lux
ury OF a sales agent, but on the other hand he is
no longer content, if he be wide awake, to divide
profits with the commission merchant who In
sists on clinging to old ideas. So the small farm
4er IL he belong to a rapidly growing class, makes
it a practice to journey to the city two or three
times a week and to dispose Of his products in
the open-air marts which are now feature OF al
most all of our large cities. His canvas COW
cred wagon is made to serve as his sales counter
and he thus has expense.
In many instances if the farmer or trucker be
too busily engaged upon his farm to spare time