New Iberia enterprise and independent observer. (New Iberia, La.) 1902-1944, 1911-11-18
THE ENTERPRISE AND
} bserver, Consolidated
IN description $3.50 Per Annum
N. ". FISHER, Editor and PropTietu.
SWEETEST GIRL IN PARIS.

Nf. JuiluS ScnaTII. EikS lHeatie
New Iberia, La.
Dear Sir-Some time ago,
wrote you letter and tried to
emphasize the fact that the at.
fractions now controlled and
owned by The LaSalle Opera
House Company are "The Sweet
est Girl In Paris with Trixie
Friganza; the present sensational
success in the La Sale Opera
House. Louisiana Lou; and
"The Girl l Love-" with Victor
Morley, which has just gone
through three weeks engage
ment at the Auditorium, where 1t
played to more people than were
7er assembled in any theatre II
the history Of theatricals. The
overflow on Friday night, Satur-
day matinee and Saturday night
was so great that we had TO ar
range with two other theatres
here in Chicago to take care OF
the people.
am happy to write you that
"The Girl ] Love" will be given
on the road with the same num-
ber of people and the same scenic
equipment that was used at the
Auditorium. together with the ad-
ditional feature, Victor Morley,
who appeared at the Auditorium
for the last two performances
only: he being unable to get his
release from Mr.. Joe M. Gates
until two weeks ago. ! want you
to appreciate the fact that we are
giving you more on the road than
was really presented here in Chi
cago, which is unusual. When
l tell you that our expenses on
the road average more than $'oo
performance, 7 am giving you
the exact facts. which can be sub
stsntiated by the weekly state
ments.
We are trying to establish a
reputation through this section OF
the country for flrst-class per-
formances, and to make the name
Of the La Sale Opera House a
guarantee that the entertainment
will be all that you could wish for.
In return, we ask a little protec-
ton, cooperation, and publicity;
and we are willing to supply you
with any matter that you may
desire, and l will spend money
with you in any way that yau may
suggest. We realize that public
ity is the only thing that interests
the public today, and, the more
we get, the more business you are
sure to play to.
Miss Trixie Friganza in "Fhe
Sweetest Girl In Paris is play
ing a most phenomenal engage.
ment on the Pacific Coast. She
is now on the way to Denver,
where she plays in the Broadway
Theatre the week af tbs 3nth, then
takes \ trip to the South. and
plays in the Tulane Theatre, New
Orleans. Christmas week. News
papers have emphasized the fact
that it is the first production that
mas appeared in the Western
country where everything Il
brand new. Fhe costumes have
not been faded by two or three
seasons of use; the scenery is not
transparent; and we give a first
class, metropolitan production
You must realize that nowadays
the public is wise, and patronizes
only that show that has a real
, reputation,
We feel that we should be abe
to give you from three to foul
shows a year; and, instead O.
sending them East and wearing
them cut, we give them to yot
direct from the La Sale Oper'
House,
We contemplate putting out I
second big Louisiana Lou" com
| pany about Christmas time. Tn
Success Of that piece In Chicago
| Is 80 pronounced that the presen
!, La Sale Company will continue
TO plaw there the remainder o
the season. This will make tn