davidaulloa/AmericanStories huggingface dataset:
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-11-17
aks
CONFIDENCE VITAL
FACTOR IN SUCCESS
BY WILLIAM C. FREEMAN.

My old friend Victor H. Hanson,
| publisher of the Birmingham News,
| was recently banqueted by over 100
representatives of the big business in
terests in his home city because OF
the work that he and his paper have
done and are doing for the community.
Mr.. Hanson made a heart-to-heart,
wholesome speech on this occasion,
treating Of newspaper making gener-
ally-the duties and responsibilities
of the editor and publisher, and then
had this to say about advertising:
Advertising in good newspaper is
profitable advertising. II you have
something to sell you can go to job
printer and have lot Of bills struck
off and distribute them around town.
That is advertising in the crude state.
Put the same matter in any kind of a
newspaper and that Is advertising in a
more advanced and effective form. In
sert the same copy in newspaper
that goes into the home, with hold
upon the affections of the family cir
Gle, and that is ADVERTISING IN
THE HIGHEST STATE.
AS time goes on and the confidence
and esteem of the reader attach them
selves to the paper THE HABIT OF
READING THE ADVERTISEMENTS
In that paper becomes fixed and an
advertising medium is established.
The subtle forces that enter into
the establishment of a paper as a pa
per in which ads are read are perfect
~ well recognized in the newspaper
business. 1t is not necessary every
time you stand up for the right In
your newspaper to pollute your action
with the thought that you are going to
get paid for it In the long run 1t is
enough to have serene conviction
that IF YOU RUN YOUR PAPER
RIGHT AND GIVE THE PUBLIC A
SQUARE DEAL the counting-room
will take care of itself.
And he said this other thing about
newspapers:
THE CONFIDENCE OF THE
READER IS A VITAL FACTOR IN
NEWSPAPER SUCCESS. / regard
the intelligent and faithful perform
ance of the primary function of pub
fishing the news as 80 per cent Of the
whole profession or science of news
paper publishing Accuracy and a
sense Of proportion and responsibility
belong to this item. / think that one
of the greatest injuries suffered by
modern journalism comes to it
through lack of full sense Of the re-
sponsibility that there is upon the
newspaper and the newspaper man.
Mr. Hanson is determined that his
newspaper shall stand for news that
Is reliable and the printing of adver-
tisements that can be believed in.
From reports that come to me
about the Birmingham News, it is
forging to the front rapidly because
of the practice of it's ideals. The aver
age newspaper publisher is giving
more serious thought than he ever
did to the responsibility placed upon
him, SO far as the publication of a
reliable newspaper is concerned.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-11-17
SUCCESS AND FAILURE
Good Advertising Means More Than
Newspaper Pablicity-Drones
and Workers.

As rule, If newspaper prints a
talk on advertising, the reader takes
1t for granted the newspaper is
boosting" its own wares, its advertis.
ing space. Newspaper advertising, al
though the most far reaching, is not
the only successful means of adver-
Using and the subject OF advertising
ones business can be profitably dis
cussed without laying too much stress
on the newspapers as the proper me-
dunn.
Over so per cent. OF the business en-
terpriseS started In this country fail.
This assertion may seem astounding,
but look back over the history of near
ly any city for the past five years. AS
you go down the street try to remem-
Der what business occupied this and
that room few years ago. You will
be astonished by the results of your
investigation.
OF those business establishments
that manage to survive only about
half do really profitable business.
This does not mean that business has
been slack. 1t simply means that bus
mess men, like those of all other
cities, are divided into two classes, the
drones and the workers. The work
er's place is known throughout the
country, whereas the drone's place OF
business is known to only few
friends of the owner. The live BUSH
ness man has neat display window,
well lighted, and keeps the freshest
stock on display there. When you
come inside the door you will find
everything neat. It does not cost
money to keep the place looking spick
and span-just little work. When he
shows you his stock you are convinced
that his window display and his news
paper assertions have not lied to you,
and you trust him. Also, his service
is of the best His clerks are welt
dress6a and courteous. He pays them
good salaries for he can afford to
do SO. You see this merchants name
on btllboards throughout the county,
he sends you a letter every now and
then calling attention to his stock in
trade and every day he tells you his
story in a neat looking newspaper adj
vertisement.
The drone, on the other hand, al
though he may be able to make
living, records no growth in his bust
ness as the years go on. His display
window is dusty and the goods he dis
plays have been seen there for
months. His store Is dark and has
hardly enough business to keep one
clerk active Outside the name on the
front, you know nothing about his
business. He may have many things
that you want, but he has never told
you so, for advertising costs too
much. hence he has not got your
trade and has but little chance OF
getting it. He may spend dollar
or two now and then on a newspaper
ad, but ii his store is not filled with
customers the next day he tells you
that he can see no good In advertts-
ing.
John Wanamaker took in $24.67 on
his first day in business. He kept the
81 cents and spent the balance in adj
vertising the next day. Wanamaker
was no reckless schemer. He simply
had enough business acumen to re-
alize that you cannot get business
without publicity.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-11-17
Our Commercial Age.

Joe Mitchell Chapple. the magazine
editor, said in an eloquent after-din.
ner speech in Houghton:
This is a commercial age. We try
to make our magazines artistic, but, II
we make them too artistic, they be
come less valuable. 1t is like poor
Whistler.
when Whistler was living In the
Latin quarter in his youth, a friend
took him to task one day for his idle
ness.
Why don't you pitch in and paint
something's said the friend Pretty
soon your money will be all gone. anG
those three rolls of canvas will be
standing empty there behind the door
just as they've been stsnding for the
last six weeksi
whistler, as he lay on the bed
smoking his pipe, answered lazily:
But, you see, as long as there's
nothing on the canvas. I can sell It.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-11-17
SPasmodic effort brings spas
modic results. Systematise and
standardize your methods.
Political ADVERTISING.

Candidates for political Offices are
now being convinced that newspaper
advertising is the best kind of pub
licity they can get. Norman Mack,
chairman of the Democratic national
central committee, has the following
to say concerning publicity in news
papers: Il can truthfully say that the
only way to promote a political cam
paign nowadays is to advertise in the
daily newspapers.
II would spend so per cent. of all
the campaign fund fer newspaper adj
veTtising. Should l ever run cam
paign again, would employ this meth
ed. for it is the only way. The gum
shoe method Is passed and newspaper
advertising hereafter will be regarded
as the keynote of success"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-11-17
Proof That Advertising Paws.

An Oklahoma woman advertised for
a husband Finally, after advertising
up to the amount of eleven dollars,
she got one. Two months later he
was taken sick with pneumonia and
died. The amount of insurance car
ried by the deceased was $1,000. It
pays to Notwithstanding
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-11-17
Why Newspaper Advertising 10 Best.

why newspaper advertising 10 Best.
In an address Thomas Dockrell, the
New York advertising counsel, re-
Gently told the Detroit AID club why
the newspaper is the best medium.
Its all common sense" he said
How can manufacturer put his ad-
vertising appropriation into maya
zines. supplying the same copy for all I?
There is a terrible waste and an
enormous duplication. With the news
paper he can go where he wants and
If he does his placing Systematically
there is never duplication.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1911-11-17
An AdvertisInu Novelty.

For advertising purposes Pennsyl-
vanian has patented fan in the shape
OF human face with tongue that
wives in and out as the fan is moved
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-03-13
HAGERSTOWN, IND.

Hagerstown, Ind. March 13.-Harry
Thalls has been appointed TO fill the
rural route vacancy caused by the
death OF A. {. Walker. Mr.. Thalls
will take charge of route Is and Har-
ley Benbow has been transferred TO
route 90.
Miss Helen Jameson was the guest
of her grandmother a part of the past
week
The Masons will have work in the
T.. A. degree Thursday night.
The Progressive club will meet on
"Wednesday with Mrs. Chester Life.
The following program has been ar.
ranged: Responses-Spring Greetings.
Music-Pcggy O'Neal Waltzes, Mrs.
Frecl Smith. st. Patrick. Mrs. Thurs.
ton. Take on Your Hat TO Old Ire
land" club quartet. Irish joke by
each member. Solo-Kelly. Miss
Knapp. Irish recitation. Mrs. Jones.
Duet. Miss Knapp and Mrs. Williams.
Critic. Miss Castor.
Miss Fanny Hathaway is visiting
with relatives here.
Mrs. Esther A. Hayes. east of town.
had as her guests at dinner Friday,
Mrs. Phoebe Rinehart, Mrs. Raffe.
Mrs. Henry Stricken. Mrs. Alice
Fouts, Mr.. and Mrs. Jacob Walters,
Lennio Fouts and Sam Byrd.
Mrs. Tcssie Hart and son Charles
OF Middlctown spent from Friday ev.
cning until Monday with Charles
Keys and wife.
MIR. and Mrs. Albert palbey have
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-03-13

wanted to give the impression that he
ments were served. The club will
meet with Mr.. and Mrs. w. +. Will
liams next.
Mr.. and Mrs. Linville Wallace were
at Richmond, Saturday to visit Mrs.
Elizabeth Wright.
Mr.. and Mrs. w. A. Flanagan have
moved to Connersville.
Mrs. Madison Swisher is visiting
her brother and sister, George and
Miss Pamela Nickels.
Mr.. and Mrs. Will Galloway and
daughter. r. F. Galloway and son,
were entertained at dinner with their
mother, Mrs. G. w. Galloway, yester-
day.
John Faucett was at Lewisviile on
business Saturday.
Will Filby is figuring on the eleva-
: tor to be built at Beeson's Station.
Mr.. and and Mrs. Oliver Hess and
son. of indianapolis. visited his moth
er. Mrs. Lydia Hess, Saturday.
Henry Schlegel sold 81 head of hogs
357 pounds each.
Mrs. Henry Schlegel and son, visit
ed at Metamore with relatives over
yesterday.
James Debois has taken his house
wagon to near Richmond. where the
men who go from Milton TO work on
the road will live.
Miss Cora McCashland, who has
been visiting Mr.. and Mrs. Will Sim
mons, returned to Brownsville Satur-
day
The amount taken in at the spell
ing match and box social at the Maple
Grove schoolhouse. Friday night was
$12. the largest price brought by a
box was $3.50. The captains who
chose up in the spelling match We're
Frank Connolly and Charles Dudley.
Frank Connelly's side won. Miss Lois
DALEY was the champion speiler.
Mrs. l.. A. Bragg visited her son
and daughter, at Indianapolis, over
yesterday.
Mr.. and Mrs. Fenton Cooney. of
Richmond. is visiting Mr.. and Mrs.
Griff Cooney.
Thos. NcWethey. who recently
bought the DR.. Geo. NJ. Cummins farm
three miles east of town, has moved
his family there. There are 127 Z
acres and he paid 800 per acre. DR..
Cummins lives at Hamilton, Ohio.
Mrs. NJ. V. Brown visited friends at
Cambridge City. Saturday.
Lutte LantZ. Jr.. is arranging to put
in cement walks, around his door
yard.
Ell Beeson and son Harold Beeson,
visited at Frank Crawfords south
west of Milton. Saturday.
Mrs. Adam Snyder, her son and
daughter. have all had the grip.
John Brookley. of Eaton, Ohio. was
visiting his sister, Mrs. viii Sim
mons. southwest of town. while the
Lackey sales were in progress.
Mr. and Mrs. Dennis Creighton. of
Straushns. were entertained at dinner
with Mr.. and Mrs c. NJ. ConneIi. yes
terday.
Mrs. Ell Beeson. son and daughter.
Vernon and Enlalia, visited friends at
Cambridge City Saturday.
Miss Sarah Hussey's school at the
Thorn burg school house. west of Mil
ton will close in three weeks.
Fred Michael, Who Was working at
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-03-13
COW SWALLOWS NAIL:
TICKLED TO DEATH

Bridge. Mass, March 13-Ipheus NJ.
Seagrave of Happy Hollow lost an
Ayrshire COW which died from tick
ling of the heart and excessive bal
last. four eight-penny wire nails be
ing found in the stomach after the an
imal was dead.
One of the nails, two and one-half
inches long. had pierced the stomach
and was rubbing against the men,
branes of the heart.
Mr. Seagrave said: The animal
was one of the most valuable that |
own. eWopened the carcass and
made thorough examination of the
stomach. finding the four nails. Three
nails had picked up the membrane
of the stomach and rolled it into
ropes. Last spring We built an addi-
ton on the barn and also built a new
silo. II is possible that the nails
might have been either in the ensil-
age or in the hay"
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-03-13
GREENSBORO, IND.

Greensboro. Ind. March 13.-Mrs
Forrest Murray of Liberty has been
spending n few days with her mother
Mrs. Ellen Fox.
Miss Esther Mcneil of Richmond Is
visiting her grand mother. Mrs. Ellen
Bond south of town.
Mrs. Roy Copeland has returned ia
her home I'm Cambridge City after a
visit with relatives here.
Jonathan Cloud has returned from a
visit with his son in Virginia, after
spending the winter there.
Mrs. Martin Thornburg and Mrs
Mont Barley spent Friday in Rich
mond.
Mr. and Mrs. Blaine Smith have
stored their household goods. They
oils.
Mrs. George Nicholson and Mrs
Harvey King spent Saturday with rel
ativcs In Richmond
Rev. Zerbee preached at the NJ. T.
church Sunday afternoon.
shannon Mem and Paul Brooks OF
Earlham college spent Saturday and
Sunday at home.
Mrs. VIII Ellis was the guest of rel
ntiyes In Richmond Saturday.
Mrs. O'Connor of Cincinnati is
spending few days with DR.. Kerr and
family.
Mrs. Laura Rhorer Of Hagerstown
has returned home after a visit with
Mrs. Charles smith
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-03-13

the Lake Erie and Western freight
station, at New Castle, is at home
again.
Word was received here that Miss
Margaret Gentle, of Richmond, had
been suffering from a cold since her
return home.
William Galloway, who visited here
a few days with his mother, was at
the Royal Arch Chapter at Cambridge
City. Friday night to see the degree
conferred.
Mrs. Charles Shank, living near the
potter shop. southeast of here, gather
ed 115 eggs on March 9. as that days
laying. From January first up to the
date of March 9th, she gathered go
dozen. She has 200 hens.
Mrs. Alice Gresh, visited her cou-
sin, Miss Belle Scott, at Richmond,
Saturday.
Miss LOrena HoshOrn and Miss Mae
keever We're at Cambridge City Satur-
day to buy flowers to send to the Rev.
Mary Mills and Mrs. Lawrence Wiss-
Ter. both of whom are sick. The flow
ers were carnations.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-03-13
MILTON. IND.

Milton. Ind. March 13.-Mrs. Julia
Ellis. of Terre Haute is visiting her
sister, Mrs. G. \. Borders and family.
Wednesday evening.
The members of the Cambridge City
Chapter Royal Arch Masons. from
here attended lodge Friday night. The
degree of Mark Master was conferred
on Louis 5. Bowman Chas W. Mar
shall. Robert Thurston and Albert
Wikoff. X. +. Galloway, of Milton is
the high priest.
Miss India Hart. of Richmond and
Miss Bertha Stout. of Kitchell are
visiting the latter's brother. 4. NJ.
Stout. at Samuel Willitts.
Benjamin knipes received a picture
from friend showing one of the beau
tiful streets in Los Angeles. Califor-
MIA.
Charles Benner, of Richmond. visit
ed relatives here, Saturday.
The Lookout committee. of the Y. 7.
:. c. T.. met with Miss Dean Van
Wrinkle. Friday evening.
Charles Lyons is visiting with his
sister. Mrs. Chas. Gibson, at Rich
mond.
The Friday night club met with Mr..
and Mrs. Elwood Beeson Friday even
ing. The club guests were Mr.. and
Mrs. Oran Bragg Favors at pedro
were awarded TO Mr.. and Mrs. Elmer
Weaver. This makes the first time
that favors were ever known to go
into the same family. One amusing
instance was the fact that Elmer
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-03-13
PARALYSIS VICTIM
CURED BY EXPLOSION

Chicago, March 13.-The shock that
resulted from the explosion of the
powder mill at Pleasant Prairie play
ed many strange pranks, but it is
doubtful if there was any more unus-
ual than the one which befell John
Piilifant of West Washington street
Waukegon. The shock caused him to
recover from stroke of paralysis
The cure is considered almost as Won
derful as those performed in biblical
times.
Pillifant was in bed Thursday night
when the shock occurred He says he
felt pain flash through his head and
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-03-13
News From Surrounding towns

christened their little daughter Edna
May.
The spelling school held Friday
night at the central school house was
largely attended. Miss Edith Weber,
one of the teachers was the champion
speller. A ciphering match was also
held.
Mr.. and Mrs. Ed Mason visited with
Mr.. and Mrs. Homer Cox and Miss
Laura Mason at New Castle Thursday.
Sam Lyons went to Cincinnati to
spend over Sunday with his family.
Mrs. Charles II. Knapp and Mrs.
Jacob Herchberger attended the fun
eral services of George Stombaugh at
Cambridge City Saturday.
Miss Harriet Lyons of Richmond
spent Saturday with friends here.
Mrs. Robert Farnum and little son
of Chicago, are guests of her sister,
Mrs. Joe Lynn.
Evangeline and Wyatt Gibson of
New Castle spent over Sunday with
their grandparents Mr.. and Mrs. Geo.
Monroe
The old fashioned party held at the
X. of =. hall Friday evening was at
tended by large crowd. Many of
the young people from surrounding
towns were present
Miss Nellie Brant entertained the
members of the Anti-Can't Sunday
school class and several guests at her
home Friday night. The evening was
utt hNe
conundrums, followed by refreshments
of fruit frappe and waters. The dec
orations of the rooms were in green.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-03-13
WORLDS RECORD FOR
STEALING CHICKENS

Suffolk, Va, March 1S.-County con-
stable Harrell returned from an i'm
portant man hunt, bringing with him
Elias White. declared TO have broken
the worlds record for stealing chick
ems.
According 10 the authorities here
White has to the knowledge of the po-
lice stolen al least one thousand chick
ems. taking them handful at time
when opportunity offered.
! When White was apprehended at
last he put up a fierce fight for his lib
erty and not until the plucky consta-
! bic had yelled Justify for help did he
succeed in landing his man in cell
! II is said that hundreds of witnesses
are in readiness to testify at Whites
trial.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-03-13
EGGS FOR MATCHING

For Sale, from as good as the best egg
producing Buff orpingtons in the coun-
try. You will admire this flock IL you
call and see them. Can refer you to
many satisfied customers. guarantee
satisfaction as to fertility and hatch,
and will replace eggs free of charge If
not satisfied. Also will sell my brand
new 252 egg-size, 1911 model Petaluma
incubator after Saturday, March 18th.
for $500; no better made. Prices on
eggs, $3.50 per $500 per 100. A. e.
Schulz, 400 w. Main ST., Richmond, Ind.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-03-13
BOSTON RING FOUND
IN SOUTH CAROLINA

Anderson. s. G. March 13.-As Il
result of the publication in various
newspapers of story TO the effect
that X. NJ. Glass of this city has found
a woman's ring set with red stone
imhedded in an oyster while eating a
stew, Mr.. Glass has received a let
ter from a woman in Boston in which
she says:
Seeing notice of Your having
found a ring in an oyster. am curl
Gus 10 know if it could be the one
lost in Higham harbor while in bath
ing. VIII you please see if it bears
the initials NJ. Z. s on the inside?
Ii answers your description in the pa
per as to the red stone and the value"
There are three initials engraved in
the ring found by Mr.. Glass. The first
Enthusiastically is M" The other two
are indistinct, but seem to be e. e"
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-03-13
Palladium Want Ads Pay.

through his lifeless arm, and almos
instantaneously he found that he haC
could move his fingers at first and
gradually he regained the compiets
use of his arm.
Pillifant has been i'll for the last
two years, but as a result OF the
shock he says he feels much better
He thinks the shock may have done
for him what several specialists and
physicians have failed to do, AS he
feels confident that the return tC
health vii be permanent.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-03-13
The Chesapeake & Ohio Rail.
Way of Indiana

Leave Daily Arrive
all: 16 a. NJ. Chicago ...f $50 a. m.
1857 p. m,... Chicago 80 AIS p. m.
S:56 a. H.. Cincinnati ..*11:1 Is a. IN.
a 10 p, M. Cincinnati :. 1857 p. m
81 Buffet Parlor Ca. I Sleeping Car
Trains stop at principal way stations.
(Subject to change without notice.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-03-13

WANTED-To sell your farm. See
me. | have some good buyers. w.
=. Krom. X. r. No. 6. HIT
WANTED-Middle aged woman for
companion and housekeeper for
woman of some age in country
Phone 1861. sun-tue-wed
SALESMAN Energetic, wideawake
man as manager and general sales
man for our products in Richmond
and vicinity. Address with bank or
business firm reference, Diagraph
Carbon Paper Company, Philadel-
phia, Pa 1927
WANTED-Board and room for young
lady. Address 'R. L." care of Pal
ladium. 9-tf
WANTED-To sell your farm, See
me. | have some good buyers. w.
p. Krone, r. r. No. 6. CIT
WANTED-Everyb body suffering from
piles. go to Quigley's drug store for
$. L. Tarney's Positive Painless
Pile Cure. Best on Earth. It d
WANTED-Highestp price for old feath-
or beds. Address Simon Cohen,
Richmond, Ind. ut
WANTED-Lawn mowers sharpened
35c. Called for and delivered
Phone 1886. sun-6t
WOMEN-Sell guaranteed nose, 70
per cent. profit Make $40 daily.
Full or part time. Beginners investi-
gate Strong Knit, Box 1929, West
Philadelphia. Pa lift
SEE MOORE & OGBORN fer all
kinds of Insurance, Bonds and
Loans, Real Estate and Rentals.
Room &c, l. o. o. f. Bldg. feb20-tf
WANTED-If you want money in
place of your city property. go
right to Porterfield's Real Estate
office, Kelly Block, Sth and Main.
lS-tf
WANTED--To repair your baby cabs,
furniture, bicycles and all kinds of
repair work. We also do picture
framing. Brown G. Darnell, 1922
Main. Phone 1886. 1S-tf
WANTED-White girl to do general
homework; must 90 home at night.
Call SO S. Sth street. 3-tf
MEN AND WOMEN-If you want 70
work. sell guaranteed hosiery to
wear. Big commission. Make $40
daily. Experience unnecessary, Ad-
dress international Mills, 303S
Chestnut. Phila. lit
WANTED-Cnarles ID. Shideler. Real
Estate. Fire Insurance, Loans. Rem.
Phone 1914. 1o-tf