Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1911-08-31
Ways the Saloon Increases Business,

Those who know that advertising
pays viii be convinced. easily. that
the legal saloon increases thc liquor
traffic. In the first place il is easy IL
understand that many Young mon
would enter an attractive place on a
principal business street, who would
not enter a cheap dive or hidden bur-
room that is following an outlawed
business,
Concerning the manner IN which sa-
looms are made attractive a writer n
the Waterville Sentinel says.
Another matter that ought 10 b
mentioned in connection With Ii
censed saloon is the skill That a first
class window trimmer will show in
making the windows of saloon at
tractiye and tempting. Thousands OF
our Maine boys have never been
tempted in this way. but | have seen
the windows of saloons in California
made so tempting BY liquors Of Xari-
Gus kinds. especially wine as i.
spanked in the bottle. by clusters II
the finest grapes. by loaVes of fine
fruit cake and other dainties that nun
dreds of men. women and children
would stop and look them over.
| Now man with no appetite Tor
Iliquor would not be as easily tempted
of course as one with the appetite
formed. but many a man has been
drawn into a saloon by an attractive
window For seven months | was en-
ployed by company who published
daily and weekly paper in a city in
central California. This city had 4
population of eight thousand and an-
der low license 40 saloons. fourteen
restaurants. and five hotels were sell
ing liquor While collecting for the
paper my work called me once each
month into about all of these places
land / would like briefly to give a de-
lseription of saloon that was opened
while | was there to show what an
attractive place il was for young men
Iaway from home. Instead of describe
ing this saloon in my own language
win give il word for word as it APP
peared in local paper at the time
THE Reception Saloon. This is the
name of a new saloon TO be opened on
| street next Saturday night BY Messrs
| Vincent and Remy, late of Chicago. In
poInt of beauty, contrast in color, and
ltastefulness in decoration 1t presents the
the Pacific coast The walls are set in
lpanels of gold and red plush of the style
of Louis XIV. The ceiling which i'll itself
is work of art is set in squares OF rich
color. The spaces ON the walls are audi
tionally decorated with steel engfaNlhss
| which represent some rare French SUD
jects A beautiful Brussels carpet COY.
ers the floor for the entire length and
breadth of this vast reception room; me
counter and bar are OF pure spanish ma,
hogany, interspersed with cherry .r,i anu
beautiful mirrors of heavy French plate
glass add lustre and attraetlVeness 10
) the scene. In point OF TACT II mas isW
equals OH the coast, ana no supsrl D.a.
Z anywhere Messers Vincent Hemy
will attempt to have everything IN retai i -,
ness for Saturday night at which time all
- those holding cards of invitation are cor
Idially invited to attend.
> The makers of intoxicants offer no
: excuse for attempting to overthrow
: our law other than that the law is not
! enforced. We know that they wish %
establish another system because un-
: der the plan they advocate more oil
their manufactured goods can be sold
Among the best ways ever discovered
lit and make the business places IL
ltractiye. That is the open, legal
gaudv saloon, with its pictures and
! slot machines and bureaus OF informa-
ltion concerning houses of prostitution
gambling dens and other resorts OF
i'll fame.
That is one way to increase bust
ness. another is to get your boy, by
} lhook or by erook-evil companions IL
2 Isaloon employ, free excursions, or any
Iother method that win start his ap'
petite for intoxicants
Did you read what the Catholit
0 priest said Of the saloon2 1t was:
THE saloon is the friend of the
; drunkard the gambler. the prostitute
- the blasphemer, the profaner of sun
j., day, the corrupt politician, the ballot
box suffer, the repeater the law
{ breaker of every name. The saloon
a is. in a word the friend of all that is
Ievil of naugbt that is good 1t defiles
Ian that it touches. 1t makes the good
bad, and the bad worse. Like a vul-
ture, ii thrives OIL carrion, cholera
IS like, it feeds and fattens ON physical
i and moral dirt, disease and degrade
,e ton. 1t breaks hearts, wrecks homes,
d infects society. betrays the state, and
y is the foremost ally of the devil
d against the church of God.
Il 1T is the yestibule of hell. Read
= over its door. Leave hope behind.
RS Farewell, indeed. to hope of honest
E wealth, of honorable fame, OF happS
As life, of holy death, Of heaven. Once
of begun, swift the descent and fearful.
~ Out by many by-ways go the gradG.
d ates OF the saloon. In the cutters they
,r wallow. In low dens and brothel,
!, they lead living deaths. In gloomy
); prison cells they pine and rot II
] madmens cages they rage and howl
r On grim scaffolds they pay the pric'
s OF blood