River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1911-01-19

from men and women as to the means by
| which they recovered health as of ire
| mendous value to those In search OF It,
| Our business has been conducted from the
! very first day upon lines of strict integ-
| rity and we never yet have published a
| false testimonial of human experience
| Many of these letters covered numerous
sheets; some, if printed, would spread
| over half page of newspaper. Ii we
| would attempt to print one such letter IN
every one of the thousands of papers and
magazines we use, the cost for printing
| that one letter would run into many thou
sands of dollars.
| We boil down these letters exactly as
| a newspaper writer boils his newS-stick-
| ing sacredly to the important facts and
| eliminating details about the family and
other unimportant matters. This work
| of boiling down, or editing, is done
honestly, and with full knowledge of
our responsibility, but notice the art
of the "twister' in the way he presents
| to his readers this matter of testimonials.
Distortion Mo. q. This is bad one.
| Tt reads as follows: "The only famous
| physician whose name was signed to a
testimonial was produced in Court by
Golfers. and turned out to be poor old
| brokendown homeopath, who is now work
| ing in a printing establishment. He re-
ceived ten dollars $4,000 for writing his
| testimonial"
We will wager ten thousand dollars
| ($10,00000) with any investigator that we
have, subject to inspection of any fair
committee, upwards of three hundred
| 5000 communications from physicians,
| MANY of them expressing the highest COM
mendation of our products but these will
not now or ever be turned over to the
publisher for his use.
Notice the statement in this charge:
| ''The only famous physician whose name
was signed to Postum testimonial, ETC."
The truth is. this DR.. Underwood was
one of great many physicians who have
not only written eommendatory words
about the value of our foods, but every
now and then some physician writes an
| article on coffee or on food, and sends it
| to us with suggestion of compensation
| for his time and medical knowledge.
Previous to the time when we employed
! physicians in our own business, we &C.
casionalltv employed a doctor to write
the article be an honest expression of his
| opinion and research.
The E'Weekly'' hunted up this physician
and because he seemed. to be poor, and
as it says "brokenndown, had him
jury as the ''only physician that had ever
endorsed Grape Nuts" but much to the
chagrin of the ''Weekly," when our attor-
news asked him if the article he wrote
about coffee was true he replied, Eyes"
Statement No. reads: "The health
officers of Mich, Maine, Penn, New
Hamp., and other states in their official
bulletins have for years been deneuncing
as preposterous and fraudulent the claims
made by the Postum Cereal Company"
We do not recall any criticism except
from Mich, Penn, Maine and S. Dakota,
The average reader might think that
the opinions expressed by the State Off
cials are always correct, but that con-
clusion is not borne out by facts.
As an illustration: About thirteen years
ago the Dairy and Food Commission of
Michigan for some personal reason printed
a severe criticism on us for making Pos
tum of Barley according to his official
chemist1 at market price and selling too
high He was shown there was never a
grain of barley used in Postum His re-
port was false and misleading. The gov
ernor dismissed him.
We believe that most of the state