The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1911-10-11

Inc AASl Ildu you WOulu look IOr
would be yourself; you would have
time enough to see how your neighbor
looked after you had looked at your
self.
Newspapers Best Medium.
] believe that newspapers are the
best mediums for advertising, because
the people are always looking for news
and they accidentally run into the ad-
vertising. l believe in all kinds OF
mediums, magazines, both weekly and
monthly, farm papers and weekly
newspapers. I believe in any medium
that has a legitimate circulation. but
| particularly believe in daily news
papers as being the best way Of reach
ing the people with almost anything
that you have to sell.
Now few words in regard to sales
manship. IL were asked to define It
in the simplest possible way 1 would
say that 1t is nothing more or less
than making the other fellow feel as
you do about the goods you have to
SELL After all we are all statesmen,
whether we are actually selling goods
or not, because we all are trying to
sell what We consider our good quail
tiles to our fellow men. Lawyers
| doctors, bankers and other men in the
professions are statesmen just as well
as business men, in one sense of the
word at least-every man is trying to
create a good impression. Ie believe
that, after all, success in business, or
in the professions, or in anything, is
largely matter Of personal equation.
Now want to give you the ouali-
1 les fEnk +
which / think are necessary for sue
/ cessful salesmen; and will even
make 1t even broader and say / be-
lieve they are necessary for success
full men. because / want to make it
broad enough to include nearly all
men. because believe these rules APP
ply to almost every man.
| The first quality I want to mention
is health, because / believe it was
Herbert Spencer who said that the
first requisite in man was to be a
good animal. Now / believe we want
good healthy bodies. believe that a
! good healthy mind Is best nourished
in good healthy body. think there
are too many men who are dying at
the age of 55 and so from
what is sometimes called a complica
tion Of diseases, which was merely
a lack of common sense. believe
that most men don't get enough
fresh air or enough exercise. and
believe that most men do those
things which they know interfere with
their health, such as smoking and
drinking too much: but we are crea
lures of habit; we are slaves to hab-
1t, and the worst habit a man can get
is the habit habit"
Now the next quality we need is
honesty hesitate almost to mention
it, because so much has been said on
this subject in the last few years
and realize that the men who tall
most about 1t are not always the moss
honest. Let me leave this one fhought
with you, that, after all, no one in tht
whole world knows whether he /:
honest but himself. Our wives think
we are honest, and whether we are
or not 1t may be pretty good thins
TO save them the pain OF knowing 9th.
erwise, but want to tell you tina
they couldn't prove 1t to save theil
lives. If you want to know whethel
you are honest, 60 home and look ii
the mirror and ask yourself the ques
, ton, Am | an honest man?v Yol
!, will get your answer in the sam,
place, because there is no place els,
in the world where you can get it.
II The Difference IN Men.
Now most men that I have met, un
9 less they have had an accident, hav.
> had two eyes. two ears, two arms.
. nose and mouth. and, considerinl
) their height. they weigh about TIL
j same. What is the differences In men
after ALI Brain power that's ali
j One man has developed his brain be
!. yond that OF another. and it will ali
d ways be SO. Not long ago / was at
tending an advertising convention