The Columbus journal., 1911-11-09

J tin To the mind III prospective GUS
ners. A well drawn picture with q
,ch of humanity in it is. therefore,
t best means of attracting attention
/ I an ordinary retail advertisement.
Tn. illustration should be we'll
drawn. A badly drawn or silly pic
tire reflects on the goods and store.
l: is better to do with out the ilustra-
. ii n altogether than to have bad one.
! :! the picture should not only be
". II drawn. but it should blend well
h the rest of the advertisement.
, lille it attracts ttentiOn, it should
q o direct the mind to the other por-
ii n OF the advertisement that creates
i crest and brings conviction. Pic
t res of the reason why kind in adj
v, rtising are the latest evolution in
r. all publicity They have been used
FIR long time in successful national
advertising. A glance at the Satur-
day Evening Post or any of the good
magazines will show this and it will
also Prove another thing, that comic
pictures or caricatures are not usually
employed by those big advertisers to
exploit their goods.
Having settled in your mind that
good illustrations are the best and sur
est means of attracting attention to
what you have to sell through your
newspaper. you will naturally go on a
hunt for those pictures. You may find
considerable difficulty IN getting good
illustrations locally and when you do,
you will probably find the price to be
way above what you can afford to pay.
And to use a bad picture will be worse
than no advertisement. What are you
to do?
Here is the cure. The natural evO-
luton of retail advertising has brought
into being one or two high grade con-
Germs, backed by ample capital, who
are syndicating out this kind of illus
trations along with complete advertis-
ing service. ''Syndicating" means
this: those concerns pay large sums to
artists of high standing to draw pic
ures that suit your advertising and
employ advertising writer's of national
reputation to get up matter to 60 with
the pictures. Those complete adver-
tisements are sold in thousands of diff
ferent towns for use locally and, be-
cause of this method Of syndicating,
can be bought in series of SO. one
for each Week in the year. for as low
as one dollar per week with copper
plate electros Of the illustrations.
Much of this latest style Of advertiS-
ing has been classed As equal to the
best publicity that has made success
TO- many of the big department stores
and national advertisers. At the top
of these columns will be found reduced
fac SMILES of those advertisements TAX
er from service of that class. This
SOFT of advertising is called Syndictaed
\ vertiSing Service.
No merchant need be without the
l. It means of successful advertising
" En- he can buy illustrated service
at > low a price as this. 1t is now
m king success for thousands of re-
t. Iars throughout the country and is
tn Very latest in retail advertising.
Remember always Mr.. Retailer.
L II attention getting is classed as
;.n ,ut 90 per cent of all retail adver-
t'sing and when next you write an adj
We .'tisement without using the best |
m ans to get that attention. you are
To- sing about 60 per cent of the entire |
va.ue of your announcement.
Full particulars of this kind of sue
cess building illustrated syndicated
advertising service may be obtained
from the editor of this newspaper.
Why be without the means of building
success for yourself, means that has
already accomplished it for thousands
Of other merchants in the same posi-
ton as you are?