The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1911-08-22

picture Will d IOuCl Ol HuiII diliIy III
it is, therefore, the best means of
attracting attention to an ordinary
retail advertisement.
Must BesWen Drawn
The illustration should be we'll
drawn. A badly drawn or silly pic
ture reflects on the goods and the
store. 1t is better to do without the
illustration altogether than to have
bad one. And the picture should
not only be well drawn. but it should
blend we'll with the rest of the ad-
yertisement. While it attracts at
tention. it should also direct the
mind to the other portion of the ad-
vertisement that creates interest and
brings conviction. Pictures of the
reason why" kind in advertising.
A glance at the Saturday Evening
Post or any Of the good magazines
will show this and it will also prove
another thing, that comic pictures
or carlcatures are not usually en-
ployed by those big advertisers to
exploit their goods.
Having settled in your mind that
good illustrations are the best and
surest means of attracting attention
to what you have to sell through
your newspaper, you will naturally
go on the hunt for those pictures.
You may find considerable difficulty
in getting good illustrations locally
and when you do. you will probably
find the price to be away above what
you can afford to pay. And to use
bad picture will be worse than no
advertisement. What are you to do?
Go To The Syndicate
Here is the cure. The natural ev-
olution of retail advertising has
brought into being one or two high
grade concerns, backed by ample
capital, who are syndicating out this
kind of illustrations along with COM
plete advertising service. "Syndi-
eating" means this: those concerns
pay large sums to artists of high
standing to draw pictures that suit
your advertising and employ adver-
tisers of national reputation to get
up matter to 60 with the pictures.
Those complete advertisements
are sold in thousands of different
towns for use locally and, because
of this method of syndicating, can
be bought, in a series Of So, one for
each week in the year, for as low as
one dollar per week with copper
plate electros of the illustrations.
Much of this latest style of adver-
Using has been classed as equal to
the best publicity that has made sue
cess for many of the big department
stores and national advertisers. At
the top of these columns will be
found reduced fac SMILES of those
advertisements taken from a service
of that class. This sort of adver-
Using is called Syndicated Advertis-
ing Service.
Best Means at Hand
No merchant need be without the
best means Of successful advertising
when he can buy illustra ted service
at so low price as this. 1t is now
making success for thousands of re-
tailers throughout the country and
is the very latest in retail advertis-
!, ing.
Remember always Mr.. Retailer,
that attention getting is classed as
about 60 per cent Of all retail adver-
Using and when next you write an
t advertisement without using the
best means to get that attention,
you are losing about 60 per cent of
; the entire value of your announce
ment.
} Full particulars of this kind of
: success building illustrated syndi
) Gated advertising service may be OBJ
: tanned from the editor of this news
) paper. Why be without the means
= of building success for yourself, a
. means that has already accomplished
e it for thousands of other merchants
: in the same position as you are?