Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1911-03-23
SAYS ADVERTISING
WOULD GREATLY
HELP CHURCHES
Speaker Favors Aggressive Mil
liant Methods in Every
Day Religion.

In an address listened to with the
greatest interest by the Roseville
Methodist Church Mems Club last
night Theodore S. Fettinger declared
that the church is awakening to a new
era of success through advertising. He
said that along with the organization
of mems and women's Christian asso-
Citations, Of mems clubs and other
movements to attract to the church
must be reckoned also the new plan Of
aggressively putting the religious work
forward into a community, SO as to
make the church a really militant
church and a real part of the daily as
well as the Sunday life of its members.
He contended that the church would
popularize itself greatly by immense
public celebrations and demonstrations
on the religious holidays, thus attract
ing the attention of h community and
~arousing sentiment in the cause. He
continued.
you are eager to reach the people.
You are anxious that they should
know what the church teaches, and you
have a proposition for them that con-
Germs not only their lives on earth, but
their existence throughout all eternity.
This being true, why should you stop
at any legitimate means of reaching
every man, woman n child who can
be reached?
Advertising Is Needed.
"You know that modern advertising,
properly written and handled, brings
success to men engaged in every other
business and profession. You know, or
ought to, that advertising has been a
wonderful factor in encouraging people
to use some of our most wonderful and
useful present-day inventions. including
the sewing machine, the electric light,
the telephone, the photograph, the
! player-piano and the automobile. With
out advertising none of these things
would have attained anything like the
popularity they have today, and as ad-
vertising has proven itself Of great
educational value in material things,
so it is bound to prove itself in edu-
eating the people to accept things for
their spiritual betterment.
THE church could profitably place its
posters alongside he theatrical posters
on the bulletins. It could use booklets
and other literature and send out let
tiers to very great advantage, and 1t
could employ newspaper space to its
! decided good.
THAT you may know what might be
done in the way of newspaper adver-
Using, that you might clearly compre-
bend what | would propose as a digni-
fed way of advertising the church
through the newspapers, / V pre-
pared some specimen advertisements,
put them in type and had them placed
In the newspaper just as you could
have them appear should you desire to
advertise your own church, Copies of
this newspaper are here and may be
seen by all of you so that you may
have a concrete example n a full
understanding OF the proposition which
I strongly advocate.
st will be well to understand one
fact, that Is. that l am an impartial
advocate, being neither directly con-
nected with the church nor with any
newspaper that might profit by the
development of a new line of adyertis-
ing. l am speaking simply from a
knowledge of what advertising has
done, gained from d lifetime of ex-
p~erience and in the belief that the
church has the greatest advertising
proposition on earth, which, if rightly
handled. is bound to lead to the ultl-
mate good of humanity"