The French Broad hustler. [volume] (Hendersonville, N.C.) 1896-1912, 1911-06-29

made an extension of the public
schol system, reaching into the
humblest and poorest homes. Be
careful of what you serve your read
ers. Be careful of even so apparent
ly little thing as proper spelling
and punctuation, for in this way you
may be helping or hindering the work
of the school teacher.
Some Personal Suggestions.
And now closing word about your
own private affairs. At the profitable
mid-winter meeting in Winston-Salem,
advocated a purchasing agent for
the Association, and uniform adver-
tising rates. 1 still think these two
recommendations worthy of careful
consideration.
There is one official who contracts
for and buys all the paper used by
every department of the State. He
buys not only for one department,
but for all. 1t is quite needless for
me to tell you, gentlemen, of the
enormous saving thus effected.
There is sharp competition amongst
paper manufacturers for the States
business, and consequently the clos
est pricest are obtained. / see no in
surmountable difficulty In the way of,
the North Carolina Press Associations
adopting this Idea and in selecting a
competent man to BUY all print
paper, Job stock, ink, and other sup
plies used In a Newspaper office. /
would like to hear this point discuss
cd, for am confident 1t may be work
ed out satisfactorily.
As 70 uniform advertising rates. /
remember the profitable discussion at
Winston-Sale1n. l profted by that
discussion myself, and / am sure
others now present did, also. /
think now, as then, that ten cents an
inch for thousand circulation is but,
4 reasonable price, with, of course,
discount for time contracts. Then
fifteen cents an inch for two thou
sand circulation and twenty cents
for three.
/ suppose the average circulation
Of the weekly newspapers in North
Carolina is somewhere about two
thousand, 50 I vii laot continue th.a
purely tentative table further, but
whatever your rate may be, stick to
it. Advertising space In your paper is
the only merchandise you have To sell.
Don't let the other fellow put the
price tag on that merchandise. And
once yeu make a price stick to 1t
like a. flea on a fat dogs back. I
repeat, don't allow your customer to
fix rates for you. If you do you will
resemble somewhat the man who ac-
cepted a wager that mule could
kick fly off his shoulder without
hurting him. The other fellow meant
without hurting the mule. This was,
carefully explained to the man while
doctors were repairing him, later. He
admitted that he had lost the wager.
When you buy full dress suit from
the merchant prince in your town, a
full dress suit which is already paid
for with geods-your advertising
space-do you or does the aforesaid
merchant prince set the price on the
ewallow tail? So, for goodness sake,
don't let the other fellow tell you
what to charge for your goods. There
is nothing to it-doing business along
that line. Make a profitable price
and stick to it. You may lose a lit
tie business at first, but it is my per-
sonal experience that it pays big di-
vidends in the end.
In Conclusion.
But / have talked long enough
longer than /. had intended. There
was so much / wanted to say to you
on this occasion that / could hardly
say less than have. And while I
have been talking I have been less
sad. Possibly you have been more
SO. But no man, not even news
paper editor, has any reason to be
sad in Lenoir. Rather it should be
IN inspiration to higher and better
things, to more complete happiness,
to a fuller sympathy with God and
man, to spend even short while
here. For the wanton wild wind itself
whispers a melody or alteration as it
sweeps over the breasts of these
mountain giants rearing their splen-
did heights so far above the world
and it's little troubles. Nature it
self has spread before us a picture
so magnificent, feast so satisfying,
that we must remember so long as
the lamp of reason within US con-
tinues to burn. Our hosts of Lenoir
are so typical1y Southern in their
hospitality that they have set a new
standard for us to endeavor to at
tain. For a newspaper editor to be