Evening star. [volume] (Washington, D.C.) 1854-1972, 1911-03-05

Back in 1908 when the first popular priced made
their appearance with the Regal the Pioneer in this
class many manufacturers said they can't build them at that
price, There however, certain men IN the industry who
were wise enough oresee that by using proper business
methods doing away with the waste and overhead
expense which had Heretofore been characteristic feature OF
the automobile game, it called that Medium
Priced Car could be produced if made in large guam
titles according to careful design Later events proved that
their predictions right. These made gave
good value the and successful financially
There were, however, other men, some with very
little experience in the industry who thought that
this such easy task that they could do the
thing They Immediately began. therefore. to order
spped their material in carload lots by express and started
into the business ALSO Such the demand for
cars at that time that for several months these sold
large quantities. such large quantities In fact that
order to keep up with the demand p0r done in tents old
buildings and in fact in any to get out the product
Everybody wild-there great hurrah-Promotes
saw what they thought better than gold mne-Capal
invested almost fabulous enterprises wose assets
consisted Mostly of bunch of blue prints trade mark
and smooth tongucd clever advertisement wrer salesman
BUY tickets for the Big Side Shop talk The factories
apparently made money and the were sold. Some
of the sedest manufacturers however, at the end OF this
season saw that trouble brew1ng-tha something was
bound to break because industry however great could
stand such strain such wasteul method of doing business.
especially with such lax and unstable business organizations
As soon q the alleged manufacturers CD began to
realize this. they their only salvation lay in adopting
more daring methods they with advertisements.
boldly proclainins their superiority assuring the public of
their sincerity and pasng the Skies the wonderful mechan
ica perfectnes and ability which they claimed their
possessed OF course they had do this They had ordered
thousands of pa-they had built factories-had
made large contracts Nth their dealers-nade rosy promises
to their They had do something and this seemed
to offer the easiest loophoe But although the beloved
public may like be fooled p T. Barnum says yet is
hard to do it twice in the place and the did
not move in such overwhelming numbers they had
predicted and expected.
At the beginning Of the 1910 they found them
selves in still worse straits-hey put frame the
picture regted it and held it up the public gaze
mora beautiful GU creation BUT at SACRI-
FICED PRICE. As at the public auction that
main every day. only fem of the guble boughhe
"cappers and paid to do the shouting The
majority of these had to be carried over another year
In the meantime the well established manufacturers
who had been doing business upon safe and basis
proceeding slowly and carefully They obliged of
course. into competition with the other called
ears but their real value and their straight forward and
honest treatment Of their dealers and enabled
REGAL M