Evening journal., 1911-03-29
SPRING OPENING
AT JACOBY STORE
handsome Display Of WOmen'S
Wear Is Shown to Store
Patrons

The spacious Jacoby department
store, at No. 224 to 226 Market street,
was crowded today with an enthusi-
astic throng OF admiring visitors at
the first day OF their spring opening.
which continues tomorrow and FRI
day. The visitors quickly became Gus
toners when they realized what
wonderland OF tempting. beautiful
creations fresh from the hands Of the
milliner and modiste we're spread out
before them. The surprising part
came when the visitors rather fear
fully priced the hats. suits and gowns
o., exquisite and novel materials, with
all the charming little French touches
ana with fascinating color combina-
tons with. the latest and most correct
cut, and superbly finished, because
the delighted customers found these
splendid garments and hats quito
within reach Of their pocketbooks.
The store itself formed an artistic
ensemble. The first floor has been
altered by the removal Of the central
counter and shelves, and the aisles
widened so that there is a great vista
Of dainty spring goods, gloves, hos
iery, waists, neckwear, linens. dress
goods, and In the rear, the department
OF untrimmed hats has been opened
The popular ding-a-ling. the wide
brimmed sailor. and the turban, ap-
pear In coral, green, tans and other
stylish colors and modish braids
Graceful white lattice-work scrolls,
draped with southern smilax. red
roses and rose baskets. form a central
decoration the length of the store
while gay ribbons and smilax wreath
the walls profusely.
On the second floor, three overhang-
ing pieces Of white lattice-work plac-
ed abreast, are suspended at intervals
the full length Of the store, each en-
closing a great globe OF light. soft
green or yellow, while knots Of pale
yellow or pink roses gleam from the
smilax entwining the lattice. Great
festoons OF pale blue ribbon suspend
ed from lattice work to side
walls. where they meet pale blue
pillars surmounted with translucent
globes Of light. turn the scene into
fairyland. In the rear of the second
floor, ideas fresh from Paris are
shown I'm millinery There is a gor-
geously plumed envelope hat. with inn
ported lace crown, a coral Dutch bon
net. and a French model tan turban.
There are quantities Of great stun
ming fat black hats. with luxuriant
plumes and wreaths of bright flowers,
and there are coquettlsh bee hives
with brilliant flower crowns Every
new and nobby idea is represented in
its most artistic form, sometimes a
bit dashing. but always beautiful.
There is an immense line Of suits,
oloaks, and gowns. In the golden tans,
the royal blues. the resedas, the cor
ais, and the blacks, and whites that
are the latest shades. The long cloaks.
In twilled linens and serges, show
shawl collars. fastenings on the side.
decorative buttons. striking bits of
contrast in gay facings or else dainty
blendings of self-tones The suite
show high-girdle skirts, with opening
on the side Many Of the coats dis
played the sailor collar, the short en-
pire back, and sometimes the pony
model with its short sleeves. The
white serge suits with royal blue
and green facings called forth ex-
'AhAioAiOnc vi utilEnl iIONl the NIOWOs
One item Of deep interest to the wo-
men folk is a suit OF wool-back black
satin, absolutely new in Wilmington.
The wool-back gives better draping,
and this satin will not spot In the
gowns, there is invariably the love-
ly kimono sleeve, and a wealth Of
lace and embroidery with the very
latest thing, milk or coral bead em-
broidery.
The show windows. with their back
ground OF white, with gold lilies OF
! France, white net draperies, and
dainty lilac decorations make a sort
of dessert TO this feast OF delicacies.
Every woman was interested I'm the
Spring Maid" in the window. for this
lady in the white, silk-braid trimmed
serge, reproduces the costume worn
by Christine Macdonald In the famous
New York play. There is lovely
gown of pink overlaid with white mar
quiette, an elegant pony suit, faced
with King blue, and delicious novel
ties in waists including Norwegian
embroidered marquisette. the new
check chiffons, and boad-embroldered
chiffons. Then there are the new
parasols shaped like Japanese pag
odas.
Altogether the superb showing
made by this store warranted the
immense crowd OF shoppers this
morning.