The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-08-06

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Door Touring Car, $11OO
making ample room for three 2oO-pounders in
rear seati drop frame, instead of former straight
frame, gives lower center of gravity and lower
more ral1ish appearance to car Springs are
longer also-both front and rear-always the
easiest riding car, it is still more velvety nFmo-
A FEW MECHANICAL CHANGES neces-
sarlly improvements though of course our
engineers think they are-are improved steering
gear-better facilities for oling and adjusting
At the same time have emulated the S. 900
cars by placing spark and throttle levers on top
of steering wheel; large steering wheel of Cir
cassian Walnut, gives classy appearance and
makes thumb and finger control possible
NO CHANGE IN MOTOR-you will be pleased
to hear that. Fact is would not dare make
the slightest change in that wonderful motor for
tear we could never again get quite as powerful
NEITHER HAS THERE BEEN any change in
transmission, control, axle or chassis detail
save only those mentioned-the drop frame and
longer springs.
EMF "3O'' is MORE BEAUTIFUL. thouoh
than ever before. Truth to tell, we have al
ways thought there was room for IFS orovement
in the outward appearance of this car But
you must remember that in order to give our
customers the highest degree of mechanical
excellence in past years we had to design the
body severely plain. And we are proud of that
polcy-other makers adopted the opposite
policy, made cars that msled buyers by their
looks-and are now either in the junk heap or on
the way there-expected soon.
BUT NOW 1T is DIFFERENCES have our
mammoth plants and they are paid for We
have more perfect organization. Practically
unlimited capital enables us to buy better-and
prices of all materials are lower.
SO NOW WE CAN ADD appearance to efficiency
luxurious appointments to mechanical per-
fection-and sell you that much better car in
1912 tor the same price you paid in 1911-and
for $3.50 less than had to charge in 1oO8-o
and TO-
WE HAVE PROMISED from the first to improve
wherever and whenever possible and to divide
with the buyer the savings effect by our
superior facilities This 1912 announcement
is the fulfillment of that promise.
FOR THE PRICE HAS NOT BEEN INCREAS-
ED-the big luxurious, fore-door model will
remain at S1,100 F. o. B. factory. Let those
try who may none can equal this value. They
never have been able to and it is no part of our
plan that they ever shall.
THE BODY is BEAUTY-of the most i'm
proved straight line type-perfectly straight
from front to All levers inside door
latches concealed; large ventilators in dash 80
1T is just as cool in front as in rear. Also we
provide so doors can stand ajar, SO speed of
car sucks out warm air, permitting cool air to
replacei it constantly. Actual thermometer tests
show our front compartment to be cooler than
rear. Only objection to fore-door design elimi-
mated
in A WORD the Studebal.er-E-M "30' win
continue to be in 1912, as it has always been, the
best car in the world at less than So, 5oo-the
first choice IN its class Of all we'll informed
buyers. Others thrive on our lesvings-thev
live because we cannot supply tho full demand,
even making, as we do, hundred Of these
cars every day.
MADE IN FOUR MODELS for 1912, po,o-dooy
F n. Touring Car s1,1oo; Foe-dooy
Detachable DenH- Tonreau, ST 100: Fore-doo,
Roads'ey, 81 100, oad Coapa, STATS, FuH de-
taaled Specifications In the catalogue,
THE STORY OF FLANDERS ..2o' Is even mar.
simply told, There Is no change Ia this sterlno
mooel-nof the slightest, elthaf In mechanical
y, EMF Factories, Detroit, Mich.