Dewey County advocate. [volume] (Timber Lake, S.D.) 1910-1913, 1911-01-20

from men and women - to the means p
which they recovered health ~ Of tire.
mendous value to those in search Of it.
Our business has been conducted from the
very first day upon lines of strict inteG-
rity and we never yet have published
false testimonial of human experience
Many of these letters covered numerou!.
sheets; some, if printed, would spread
over half Z page of Newspaper. Il We
would attempt to print one such letter in
every one Of the thousands Of papers and
magazines we use, the cost for printing
that one letter would run into many thou
sands Of dollars.
We boil down these letters exactly -
ing sacredly to the important facts and
eliminating details about the family and
other unimportant matters. This work
of boiling down, or editing, is done
honestly, and with full knowledge Of
our responsibility, but notice the art
of the "twister" in the way he presents
to his readers this matter of testimonials.
It rssds a. fo HS hs only 0is famous Sns
physician whose name was signed to :
testimonial was produced in Court by
Golfers and turned out to be Z poor old
brokendown homeopath. who is now work
ing in a printing establishment. He re-
ceived ten dollars $4,000 for writing his
testimonial"
We will wager ten thousand dollars
($lO,O00.00) with any investigator that we
have, subject to inspection of any fair
committee, upwards of three hundred
(3O0) communications from physicians,
many of them expressing the highest com.
mendation Of our products, but these will
not now or ever be turned over to the
publisher for his use.
Notice the statement in this charge:
s"Tke only famous physician whose name
was signed to Postum testimonial, etc"
The truth is. this DR.. Underwood was
one of : great many physicians who have
not only written commendatory words
now and then some physician writes an
article on coffee or on food. and sends it
to us with suggestion Of compensation
for his time and medical. knowledge.
Previous to the time when We employed
physicians in our own business, We cc-
easionallv employed doctor to write
an articl. on coffee. always insisting that
the article be an honest expression OF his
opinion and research.
The weekly" hunted up this physician.
and because he seemed to be poor, and
a. it nys. 'brokendown," had him
brought to Court to be exposed before =
jury AZ the "cnly physician that had ever
endorsed Grape Nuts" but much to the
chagrin of the Weekly" when our attor-
news asked him If the article he wrote
about coffee was true he replied, Eyes"
Statement No. 5 reads: "The health
officers of Mich. Maine, Penn, New
Hemp., and other states in their official
bulletins have for wears been denouncing
as preposterous and fraudulent the claims
made by the Postum Cereal Company"
We do not recall any criticism except
from Mich, Penn, Maine and s. Dakota.
The average reader might think that
the opinions expressed by the State OH
cials are always correct. but that con
clusion is not borne out by facts.
As an illustration: About thirteen years
ego the Dairy and Food Commission Of
Michigan for some personal reason printed
severe criticism on us for making Pos.
tum Of Barley according to his ofhcial
chemist1 at market price and selling tso
high He was shown there was never .
grain Of barley used in Postum. His Re
port was faIse and misleading. The sov-
ernor dismissed him.
We believe that most Of the saats