The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-11-21
The paper follows:
Mr.. JarrelI's Address.

Mr.. Jarren spoke as follows.
Railway publicity, so far as the
Atchison, Topeka & Santa Fe Railway
company is concerned, means the dis
semination of information. not only
about the Santa. Fe, but also about the
ter tory traversed by the Santa Fe
lines. The Santa Fe's policy is to CO.
operate with the people along the road
in the development Of the country. on
the theory that as the country grows
and prospers, the Santa Fe grows and
prospers.
"A couple of years ago, Mr.. +. P.
Ripley. president of the Santa Fe.
took the public irto his confidence, as
is We're. and announced that an effort
would be made to bring about a better
relationship between the company and
its patrons. His plan was to have the
officials of the railroad get better az
quaint with the people and study
their needs, and also to afford the Op-
portunity to learn about the affairs Of
the railroad. In this movement the
Santa Fe has been entirely frank with
the people about its rates, capital, ser
vice, equipment and the like. True,
there have been differences of opinion,
but the feeling between the company
and the people with whom 1t does
business is friendly, due largely to the
educational or publicity policy inau-
gurated by President Ripley.
Santa Fe Advertises Topeka.
saFhe Santa Fe takes pride in the
towns, in the farms, in the ranches
and in the mines on its lines, and gives
every community valuable advertising
in folders, booklets and other publica-
tions of ii Santa Fe character These
publications are widely circulated, and
the contents thereof are copied and
commented upon in newspapers and
magazines throughout the world. For
insta nee: The Santa Fe some time ago
announced in one of its publications
that the largest locomotive ever man
ufactured had just been turned out of
the shops of the company in Topeka.
This item, so far as our records
show, was copied into 9.764 different
newspapers and magazines In the
United States and Europe, having
circulation that runs far into the mil
lions Two facts were impressed upon
every reader of this item: First, that
the Santa Fe had built the biggest To-
comotive in the world, second, that
this monster engine was built in To-
peka. Kansas.
the business life of every community
in which it oper ties, and it does not
hide its lamp under bUsheL Take
Topeka again, for instance have an
idea a good many of you gentlemen
would be surprised to learn that the
Santa Fe company owns nearly six
per cent of the taxable property of
Shawnee county. The total value Of
all property in Shawnee county is
$81,917,496. The total value of all
Santa F'e property in Shawnee county
is $4,s25,5O0 This to be exact. is SIS
per cent The Santa Fe tax in Shaw
nee county this year is S72.S54.18.
The Santa Fe pays s1,199. .s49.s8 taxes
in the state of Kansas this year II
give these figures in support of the
statement that the Santa Fe is a
strong factor in the business life Of
Shawnee county.
Some Interesting Figures.
Possibly other Santa Fe figures
would be of interest to you The
Santa Fe employs from 4,500 to 5.OO0i
people in Topeka the year round. They
receive in wages S225.o0o every
month Practically all of this money /
is spent or invested in the city of To- /
peka Every business firm in the city
is benefited in some way by this
mighty expenditure. In addition to
outlay mentioned, the Santa Fe an
nualy purchases hundreds of thous- /
ands of dollars worth Of material from
CONTINUED on Page Two.) !