The Richmond Virginian. (Richmond, Va.) 1910-1920, 1911-02-18
THALH|MERs PLAN
MvMMOTH STORE


over so that wagons may pass under
meath. but giving the store on the
second door a magnificent sweep from
Broad to Grace street.
Here the Improvements will be most
marked. for on this floor is the wom-
ems department
Thaihimer Brothers already have a
reputation in the matter OF women's
garments, but in the new store they
will surpass all their former efforts
and make the store. in their opinion,
unrivaled In Richmond.
This department Is under the su-
pervision CT Miss Jennie Mitchell, who
Ia enthusiastic, over the outlook for
her department
Womcn's Wear Department.
I'VE intend to have the finest de-
partment in women's wear, not only
In Richmond and the South she said,
but one that win be on A par with
the best houses In New York. ! shall
go to New York every month and We
will have nothing but the latest styles
and the very best and most exclusive
garments from skirts to wraps. Our
line now il unsurpassed In Richmond.
but we intend to so further.
Our women's wear department will
be a good sized store In itself. We
will have the space and the furnish
ings and fyftfrigs will be in Keeping.
Just imagine this great long room
from Broad 10 Grace street filled with
women's wearing apparel!
Everything that can be done for
the comfort and convenience of Gus
toners will be considered. We will
give special attention TO this matter.
will ~
phone department and hitting room
of the very best and most up-to- da te
model. With plenty OF light on all
sides and with the new electric lights
just Installed we will not lack in this
direction Thalhimer's is going to be
beyond question the store for women
shoppers.
A Model Department
-. Miss Mttchfli's department already
may be called a model department.
only recently Thaihimer Brothers ex-
pended sie.0oe In fitting up this floor
in luxurious style. The fixtures are
OF mahogany, the floor covered with
a heavy carpet OF rich green and with
the varied colored cloaks and gay
gowns OF women displayed. the pic
ture is brilliant And II this be true
now when the new store is completed
the display undoubtedly win be mag
nificent.
Imagine room stretching for
three hundred feet in one direction
and sixty-two feet at it's widest part
I'm another. brilliantly lighted and
magnificently finished. filled with all
the gorgeaus garments that women
like to wear, and one viii have an
idea Of what Thaihimer'a win look
like when the work or remodeiling is
completed.
Other improvements
Nor VIII these improvements he
confined to the women's department
From basement to top floor the big
store will be changed. new front
Will be put In, the entrance enlarged
and new departments added to meet
all the wants and requirements of men
and women.
The mems furnishings department.
particularly. will be enlarged and
fitted up. says MIR. l.. III. johnson,
advertising manager for Thaihimer
Brothers.
The entire lower floor will be re-
modelled says Mr.. johnson. "All
the present furnishings will be re-
moved and the entire floor rented In
oak. The improvements will cost
thousands of dollars but we intend TO
spare no expense when 1t comes to
pleasing the public. We want the
best and We intend to have it.
Enlarging Departments.
According to Our present plans the
Easements In the two buildings will
be devoted to domestic utensils bed
ding and similar goods. The first
noor will have mems furnishings.
silks. laces. jewelry, linens. leather
goods and novelties that will be use
ful as we'll AS attractive.