Omaha daily bee., 1911-01-08

The new Ford branch. just opened on
Harvey street, is not only the finest au-
tomobile building in this section of the
country, but Is surpassed by few II any
in the west. II enjoys a particularly at
tractive location on the corner OF Twen-
tieth and one block removed from Far
nam, the principal street Of the city. on
this latter thoroughfare are now located
the garages OF most of the automobile con-
Germs; but If a prophecy may be enter
tanned, we predict many removals i'm the
near future to Harvey street, on which the
Ford Motor company is a pioneer settler
1t is surprising the amount of attention
the new building draws to itself II is the
best advertisement the company has in
these parts. The Harvey car line. carry
ing more passengers, perhaps than any
other in the city. turns at this corner, and
every car makes a stop as soon as IL en-
ters Twentieth street The passengers are
thus permitted an opportunity to view a
real salesroom and they make full use OF
their opportunity. In the evening when
the $50 watt lamps are lighted, the room
is even more conspicuous, and the place
is still the talk OF the town.
| The building is brick with green deeora-
tive tile trimmings, two stories HIGH COX
1872 feet in dimension, An especially de-
signed marquee extends over the sidewalk,
above the main entrance. -Four plate glass
windows, 10x6 feet. each, give an almost
entirely glass exposure to three sides OF
the salesroom, which is 3Ox60 feet, and is
entirely free Of posts.
The interior is finished entirely in oak,
with wainsooting eight feet high. A
novel treating of the wood work gives a
pleasing effect. Instead of the usual
glossy finish. this has a dull finish. pro-
duced by oiling and rubbing.
Back Of the sales room. and separated
from it by partitions. filed with loaded
glass windows, are the managers offices.
the offices Of the accounting and stenog-
raphic departments. and the superintend-
ents room. This arrangement Is Of mutual
benefit to the statesmen and clerks; in
surfing quiet In each department. These
various rooms, while entirely separate one
from another, have I'm their partitions a
number Of windows, composed OF small
lights Of glass; the whole effect being most
! artistic as well as affording additional nat
ursl light TO all parts OF the offices. In
fact, light is one Of our important features.
! The entrance TO the garage. is from the
side street In passing we may say that
, It is our intention 10 keep this place in
as orderly a condition as we shall the
, sales hoom. believing there is no reason
why this OF any other part OF the build
ing should be disregarded
On account OF the substantial construction
OF the building and precautions taken
against fire. we have obtained a lower
Insurance rate than for any property OF
like character In Omaha.
A three ton Otis freight elevator connects
B with the SECOND floor, where there is
storage for sixty cars; a eommodious work
shop, and a stock room that is the pride
J Of the management
! Taking II all IN all. this building is moi
only credit to the Ford Motor company
: Of Detroit, Mich, but a recognized i'm
prOvement to the city OF Omaha.
Recently three OF the mogt prominent
! men in the automobile INDUSTRY Of Europe
} were visitors at the factory OF the Chal-
mers Motor company. These men are