The Yakima herald. [volume] (North Yakima, W.T. [Wash.]) 1889-1914, 1911-05-03
POINTS WAY
FOR ENDEAVOR
c. c. Chapman Tells Commercial
Club Members How They Can
Benefit Their Community
MUST ORGANIZE AND WORK
FOR THE GENERAL GOOD
Ex-Lieutenant Governor of Cali
fornia Tells the Meaning Of the
Panama Exposition and What
1t Signifies

~ 0IkuulSS
G. G. Chapman, of Portland, father
of publicity" in the Northwest, though
he disclaimed the title, played to a
capacity house at the rooms Of the
Commercial club last night when he
was the principal speaker at a club
smoker. His engagement was most
satisfactory. Mr.. Chapman is a pleas
ing speaker. In addition he talks
what a newspaper man would call
"copy" from the time he begins. In
addition to being entertaining his
speeches are instructive. He points
to brighter fields and leads the way.
Even his illustrations carry their
own suggestions of opportunities for
activity. In addition the club MEM
bers and guests, who numbered sew
eral hundred, were addresses by Will
liam r. Porter, of California, presi-
dent of the Western States Life In
surance company and there was mus
ic by Messrs. Angel Crawford and
Wight. Mr.. Crawford surprised many
who had not previously seen and
heard him by his work in interpre-
tation altogether apart from his sing
ing.
Valley Must Organize
That the Commercial clubs of the
Yakima valley must organize SO that
they can act together as representa-
tive of their entire district and by
so doing obtain the cooperation of
the Portland and Oregon publicity
workers was one Of the thoughts adj
vanced by Mr.. Chapman. He point
ed out what his people in Portland
have done for southwestern Washing
ton and promise the same kind or
cooperation for the Yakima valley
which Portland recognizes as part OF
the the great Columbia river valley.
Another thought suggested was
that in order to make the most OF
the contract with the o. w. r. & N.
railway company in it's advertising
literature for this section North Yak
ina must organize on publicity basis.
An expert, Mr.. Chapman said. is need
ed to handle that phase Of the work,
In order not merely to prevent waste
but also to see to it that the very
best percentage of result is obtained
from the printed matter which will
be circulated. The enquiries which will
result must be carefully handled.
While it is almost impossible for a
newcomer to make mistake in set
tlement in the northwest there is a
best place for each man and proper
work will result in the proper dispo-
sition with some training in advertis-
ing and with some training in news
paper work.
Appeal to High Class
The production of fruit, according
to the speaker. is the poetry and the
music of agriculture. This communi-
ty, because it is becoming fruit
community in the line of its activities,
must appeal to a, higher type than ds
the case with many sections. The
producing orchards are high per acre
and the raw land is high. The man
who can see the benefits of these, of
the advantages Of such a community
as this and who is prepared to try
for them is necessarily splendid type.
In advertising and in all publicity
work this fact must be borne in mind
and special effort made to cater to
such, to reach them and impress them
the superior advantages, for their
special needs. of this section.
Word of Encouragement
A warm word of encouragement
was held out to North Yakima by Mr..
Chapman who asserted that this Sec
ton has delivered the goods, is so
delivering them and will continue SO
to do. He illustrated by reference to
Medford, which by Portland people
has been called a boom community.
Portland people, however who visited
Medford soon learned that her pros
perlty is based solidly. The same is
true of North Yakima. This COM
munity will continue to develop.
Salem was also used as an illustra-
ton. That town for years was with
out development and DIS byword in
Oregon. It's water supply was bad
and there was sickness there, which
at times was magnified in the reports
sent out by other places. Salem peo-
pie got together, organized their board
of trade, made municipal improve
ments and in the past few years have
had a ratio of development similar
to the ratio of development of North
Yakima.
Buying at Home"
Buying at Home" was another idea
which Mr.. Chapman advanced. Senti-
ment, he said will build cities. Buy
ing home goods will do much for a
community and If one cannot buy the
things he wants at home then buy al
the nearest town in the same district
where the articles are obtainab BILE
This is better than aiding in the build
ing up Of far distant center More
over il aids in the creation and de-
velopment of a civic spirit, in the
arousing OF an esprit du corps which
itself leads to further development.
Fifteen thousand and ninety-four
CONTINUED on page four)