davidaulloa/AmericanStories huggingface dataset:
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10
DUTCH COLLAR AND CUFFS
Oa'nty FrIIis That Are Designed to
Tighten Up a Dark Cos
tune.

The girl who likes to tighten a dart
costume with dainty frilIs. should
make herself one of the sets of round.
ing Dutch collar and cuffs in nIaitod
lawn.
The frills are made of fine white
lawn or dotted muslin. and are crt
three and half inches wide for tho
collar, and two incnes for the cuffs.
Mark the edge in a tiny scallon
with a spool of two hundred cotton
ana buttonhole in white or colored
mercerized cotton in shallow limo
When finished sew into eighth of an
inch side plaits and sew into narrow
band the right length to nt around
wrist and neck. The frill falls SOFTLY
from the band or in the sleeves NAV
be inverted and turned back. beino
caught at one side with n lace min
Instead OF arranging I'm plaita
which are hard to iron. the friIls NAV
be run In thread tucks to give tho
fullness. This model is good for bigb
turnover effects and for the Dutcb
collar. For the latter the strip should
be made narrower at the ends than
I'm the middle.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10
HONESTY FIRST REQUISITE
Underlying Principle of Successful
Advertising n. NJ. Mckinney
Tells Harvard Students.

The students OF the graduate school
of business administration at Harvard
university were told some facts about
advertising recently by III. N McKin-
ney OF Philadelphia. He took for his
topic, Advertising a Power in the
holding of Thought" Mr.. Mckinney
is connected with n. w. Aver & Son,
an advertising agency Of Philadelphia.
advertising is the art of creating a
desire, or increasing an already exist
ing desire, and fixing 1t upon some GER
tain article until that article Is pur-
chased. Advertising is the silent
salesman, repeating the selling argu-
ment until 1t fastens itself in the mind
of the reader. Advertising Is not a
get-rich-quick scheme. 1t is not an
easy road to success. 1t Is a hard.
painstaking study of human nature in
all its phases. and Its success is an
evidence of correct understanding OF
the human mind.
THE underlying principle OF all ad-
vertising is always the same-the ap-
plication Of the principle is rarely
twice alike. The principle is the crea-
ton of thought, and the molding OF
that thought in given direction. II
matters not whether the article adver-
tised Is n railroad bond, diamond
bracelet or a package of food; the OBJ
ject of the advertiser is to create de.
sire for that particular thing so In
tense that n sale follows.
while the principle is unchanging
and Interchangeable, the application of
it must be fitted to each Individual
case, and not a small part OF many adj
vertising failures is due to the assuu,p-
ton that because certain line of Sd-
vertising has been successful I'm one
case IT will be in another. The right
principle was wrongly applied. With
resulting failure.
The first and most important reuui-
site of all advertising is honesty: no
success can be permanent unless hon
esty Is the foundation upon which
everything else is built The article
advertised must be honest I'm its manu-.
facture. in its appearance and in It's
price, while the advertising must he
honest and truthful I'm all statements
and i'm all impressions ard differences.
Il believe that at least one-half of
the hundreds OF millions Of dollars an.
nually expended in advertising I'm all
the United States is utterly wasted.
and this is very largely because or the
popular idea that anybody can attend
to the advertising Of n business"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10
Effective New Work.

An easy combination OF materials
that IL being utilized for table covers.
lamp mats, magazines and book covers
and sofa pillows. is burlap with cut
leather
The design is cut from the leather.
either suede or the soft glazed vari.
cites then IS stitched to the burlap
background, which shows a contrast
ing color.
Sometimes velvet Is used Instead OF
tho leather especially tn sofa pillows
and often along the line Of stitching
are sewn small brass or metal beads.
% look like tiny nails.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

Any one who likes to feel their
throats free Will be pleased with this
blouse, which is cut in rather a low
square. The material is arranged in
tucks across front that are stitched TO
the bust: at the back there are three
tucks each side.
The square is outlined with embroid-
cry that Is continued down the wrap
over right front The sleeves are
trimmed with a point of embroidery.
and are gathered into Wristbands
covered with the same.
Materials required: 2M yards %
inches wide, 21A yards embroidery.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

large circle of lace Tuscan which Is
posed over brim and crown Ribbon,
wide and soft, is laced through the
braid and tied in a two-looped bow
with hanging ends at the back. 1t is
model which may be worn by chill
dren from four to fourteen years old.
pretty model for an older girl is
shown in Fig. 2. The wire frame In
this is covered first with chiffon.
which is shirred for the facing. The
hat is covered with row after row of
side plated lace on top of the crown.
and about the brim. At the side crown
the plated lace is omitted and little
stalks of lily-of-the-valley are set
plainly over the chiffon.
sash OF wide soft ribbon finished
with an immense bow at the back
makes complete finish for the hat
But bunch of cow-slips or other
small flowers may be added at the
front, as shown in the picture.
JULIA soTToMLEY.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

7 ACY braids. embroidered batiste
L. and null. nets. laces. hair braids
and silk go to make up the ma
)orlty or hats for young girls and
smaller misses. The shapes are more
soft and bonnet like than ever and
narrow side plaitings of sheer fabrics
and lace are more favored than ever.
Cascades OF plated rufles fall about
and over considerable of the face.
SOFT pulled crowns look like quaint old
time ideas revived for youthful wear
erS.
When the baby girl graduates from
tne regulation baby bonnet, she will
don bcnnet-like hat, or bonnet
made on light wire frame. quite elab-
orately trimmed with ribbons and lace
and small flowers. Ribbons have AL
ways been the favorite trimming for
children's millinery. This spring sea
son 1t is to be used in greater album
dance than ever. Small roses. tinv
rose foliage and other little flowers
like the forget-menot and valIev-liIv
the cow-slip and tiny daisy. continue
TO reign as favorites for children
10 q illllc ROUND nat made Dy
shirring a large circle OF silk or en-
broidered batiste or other sheer IA.
brlcs, on feather-bone. Four rows NJ
shirrings form the up-turned brim. and
the crown is just a puff of the mate
rial. This little cap is finished with a
dig rosette made OF wide ribbon
shirred. A variation of this model has
SILK crown and brim of point de
esprit. 1t Is highly successful nov.
city.
The regular plain bonnet is in high
FAVOR, and numbers of little hats are
simply Jiminutives OF the simnIe
shapests'orn by grown-ups. They are
simply trimmed with ribbon.
Fig. 1 shows a pretty model OF thin
SILK and lace Tuscan braid. The light
wire shape is faced with silk and
bound with braid. A soft tan crown
OF silk makes a foundation for the
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10
COFFEE CONGESTION
Causes a Variety of Ais.

A happy old lady In Wisconsin
says:
During the time was a coffee
dTinker ! was subject to sick head
aches, sometimes lasting or 5 DAYS.
totally uniting me for anything.
To this affliction was added. some
years ago, trouble with my heart
that was very painful, accompanied
by a smotherinS sensation and faint
ness.
Dyspepsia. also. came to make life
harder to bear. took all sorts OF pat
ent medicines but none of them helped
me for any length of time
The doctors frequently told me
that coffee was not good for me: but
without coffee / felt as If / had no
breakfast / finally decided about z
years ago to abandon the use of cot
zee entirely. and as had read q great
deal about Postum concluded to try
mat Tor a breakfast beverage.
1 liked the taste of it and was mar.
uculerly pleased to notice that # did
not come up as coffee used to. The
bad spells with my heart grew less
and less frequent. and finally ceased
altogether. and l have not had en- al.
tack OF sick headache for more than ?
year My digestion is good. too. and
| am thankful that Z am once more n
healthy woman. I know my wonder
tul restoration to health came from
quitting coffee and using Postum
Name given by the Postum Co., Rattle
Creek. Mich.
There's a reason" and IT is this
Coffee has a direct action on the liver
with some people. and causes partial
congestion Of that organ preventing
the natural outlet of the sccretions
Then may follow biliousness salloyy
skin, headaches. constipation and final.
~ change Of the blood colpuscles
and nervous prostration
'lead the little book. "The Road 10
Wellville,' in pkgs. There's . Rea
son"
Ever read the nbove Ieft~vt A ,.,.
one hPpchrs from time 20 time tn.
arc EenOtRs, truc, and full &c bu,ans
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

Black velvet bags are suppIantine
the gold mesh purses. long so doar -
the heart of every woman. Thee No.,
bags are OF thick velvet and ara fr,rnos
in gold or silver. They are +, n,a.''
Shapes, but all are suspended from the
arm by heavy siiken cords and tassoIe
very long SO that the bag drops almost
TO the knees. Some OF the now bass
are deliberately beaded, but EeneraIIv
the fabric Is so fine in quality that y
needs 30 other establishment than Il,
own elegance
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10
Triumph Of COURAGE.

Courage and the power OF the HUI
man eye. saved Walter Sargent. .
prosperous rancher. in the Redwood
district. San Jose. when he was con.
fronted by hungry mountain lion the
other evening. Sargent was driving
herd of cows to his home in the
foothills when he noticed the big cat
stalking him. AS it crouched for a
spring Sargent turned and fixed the
beast with his eye. Man and lion
remained as immovable as statues for
few seconds and then the animal
turned and trotted away.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10
THE HAIR WILL SUFFER
Unless the Right Remedy l. Used.

Eczema Of the scalp is enc OF thu
most annoying forms OF this wide
spread disease. The sure cure for II
Is Resinol ointment A child whose
head was SO encrusted that the hair
was almost obliterated was practical
ly cured in eight days. The scalp was
washed with ResinoI soap and then
Resinol ointment was applied. Resi-
mol stops itching instantly. 1t cures
eczema on any surface OF the body.
Every form of eruptive skin disease
yields to Resinol ointment II cures
ringworm. BARRIERS itch, psoriasis.
letter. herpes, erythema, scald head
and other irritating and eruptive skin
diseases. AS a dressing for burns
and scalds Resinol is unequalled. A
Resinol soap shampoo will stop dan
drum and used with Resinol ointment
always facilitates the cure. Resinol
ointment is put up in opal jars in two
sizes. fifty cents and a dollar. At all
druggists. Resinol Chemical Co.
Baltimore. Nd.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10
A really good advertisement.
like a mirror, will show things
just as they are.
Must Advertise to Keen In MarL..


advertising was characterized az
the missing link between success and
failure" by r. f. Sutherland of Oma.
ha, to the members of the National
Brick Manufacturers association at
their meeting in Louisville recently
Mr.. Sunderland told the brickmakers
that they would have to advertise If
they wished to keep their place among
the Industries of the world.
We have simply been asleep" he
said. We have not advertised. Our
competitors have advertised and ms n
result they are getting the business
When you buy soap or -four or any
other commodity what brand do Won
buy? The brand you always see adj
Vertised, OF course. II is the same
way with the home-maker. When he
proposes TO build home he simply
goes by the advertisements and he
never sees a brick advertisement.
The only advertisements he secs
are OF cement and stucco and wood
work. Consequently we lose his trade
lie almost forgets there is such n
thing as brick. It is now up TO the
brick manufacturers TO advertise #
they want to keep in the market"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10
ADVERTISING NUGGETS
BY VIM. c. FREEMAN

The church that will advertise
that its minister is a human be-
ing, that he loves humanity, that
its choir sings the old hymns
and sings them we'll, that viii
welcome strangers. that will
open up fits pews cordially just
as man opens the door OF his
home 10 a friend-such a church
will not have any trouble In
keeping its pews we'll filed
George Washington has had
attached to his name an adver-
tisement that has lived about
10 years, because he was a slip
OF boy when his father ac-
cused him of cutting down a
cherry tree, and he acknowl-
edged that he had done so by
saying:
Yes, I did 1t. father: can
not tell lie"
There has never been record
ed, so far as | know. any state
ment contradicting that George
Washington said this, SO the
advertisement may be accepted
as truthful advertisement.
Many merchant thinks he
cannot AFFORD to advertise when
he looks at the big space used
by big advertisers. He forgets
that those same big advertisers
had to start In a small way-had
to creep before they walked.
No man should be discouraged
about starting advertising In a
small way. 1t is the only way
he should start. and it will pay.
for example:
Two advertisers started using
two-inch advertisements In two
newspapers in a big city some
twelve years ago.
The advertisements ran three
times a week, and they paid
for position. Their announce
ments always appeared on the
same page and they were there
regularly, fall and winter, spring
and summer.
Today both advertisers are
doing a very large business and
each is worth more than a mil
lion dollars.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10
War on "Moonshin...r

Last year revenue officers took and
destroyed about two thousand stills
averaging about fifteen gallons NJ
moonshine a day. Revenue agents ana
the stills by following streams and
discovering signs OF distnlery refuse
In the water, and on the banks. Most
OF the moonsbiners hang out IN one
night stands, moving their stills every
day In wagons
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

King Sodultch Choa IA Maha IA
jiravudh, of Slam. cables thanks for
sending an American representative TO
hts late fathers cremation. That IS
nothing. We are quite willing. on gen.
eral principles. 20 send represen tatives
20 more cremations OF oriental poten
tates, considering that the Orient has
such potentates TO burn. But # fl to
be hoped that Siamese court etiquette
will not require an American tongue
to get twisted around His Majesty
given name.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

A Tilted Brooklyn man is suing the
fckle fair one for the time lost in
counting her She pleads by way ~
defense a woman's inalienable right
to the pursuit Of happiness by chang
ing her mind. In face OF this consti
tutional right the unlucky swain has
no case. All the courts appealed TO
on this Issue have hitherto upheld this
right. which. indeed. antedates every.
thing but the creation
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

Under the new law it costs $40 TO
carry a pistol in New York instead of
only $3.50. But those who expect to
see the difference reflected in a de-
crease Of shooting ARRAYS will proba
bly, be disappointed. If the fee was a
million. and It was not enforced more
strictly than the $3.50 one. It would
be just as Intellectual.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

Sir Hiram Maxim is still singing tho
praises Of that great American dish
pork and beans. Some OF these davs
the humble and much-abused pie will
find an authority abroad who will sud
denly elevate It to the heights. and
make us ashamed that familiarity and
tradition have made us belittle the hid
den sweetness and light we have with
IA
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10
Why2 Just Because.

Papa" said the little boy, why do
hey say woman is setting her cap
Tor man when she wants to marry
him."
Because. my SON" explains theI
father. softly, IF she sets her bonnet
Tor him she knows blamed well the
price of it will scare him to death"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

BY an astronomer 1t Is alleged that
because comets are composed merely
OF dust collisions with them need not
be feared. Just the same they give
the solar system the appearance OF
needing a vacuum cleaner.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

Winsted. Conn. has fisherman
who claims to have caught a pickerel
because the latter mistook his nose
for bait and jumped at it. 1t strikes
us that said fisherman must have con.
Bumed a vast amount OF bait to &C.
Quire q nose so brilliant that a pick.
erel would Jump at it,
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10
Serve Faots Attra..l..,..

The facts, It is true. must soil ,orr
goods but why offer them cold? They
can be made very tempting by warm.
ing them up bit and serving them
sttractiyely.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10
a Problem Solved

Newspaper advertising has solved
the problem OF diminishing retprre
It has discovered the utter fallacy OF
trying to hit 90oOO.OOO people with
magazine distribution that knows
neither concentration nor conscience
Exchange.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

A New York office boy made $50,
600 specializing in Wall street. but
they got $4,000 of 1t away from him
the next day-and he is still fooling
around in Wall street.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

The harem skirt has been causing
riots In Rio Janiero, but Buenos Ayres
appears to be making an effort to take
1t TRANQUILITY.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10
VIVA, French Brides ar. w.,

What French Brides Are Wearina
French brides have taken to weer.
ing bridal dresses OF malines or tuIe
In combination with Brussels lace
hounees and voluminous epveloping
wells arc also of the maline or tulIs.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

A New York physician promises to
make bad boys good by proper breath
Ing. 1t is a far cry from a strap in
the woodshed to a breathing exercise
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10
The Wise Salesman.

The wise salesman IS not the man
VINO has line Of talk that would "ser
kiudling wood in hades" The wise one
would market his kindling wood
where he could hope for q repeat or.
der.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10
Sufficient canns

she-How is IT that the Yearwe,jds
do not speak to you now7
Helm the man who introduced
them 10 each other.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

In New York a woman Is trying to
prove that she loved a man and she
offers IN evidence letters in which she
called him her ugly monkey" and her
curly bear" 1t must be splendid to
be loved like that
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

A foot race has been arranged for
one-legged men from Minneapolis to
St Louis. And thus the great work
OF the twentieth century goes on
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

To teach the young idea how &c
swim Chicago educators think is quite
as important as teaching 1t to shoot
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

The meanest man has been found In
Texas He was arrested for stealing
milk from an orphan asylum.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

You can send a day letter by tele-
graph now. but old-fashioned people
will cling to the arrived safety" and
am well" formula
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

Sometimes when you think that op-
portunity Is knocking at your door It
turns out to be a collector.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

Now we are told that woman's
skirt Is her GROWING glory. All OF
which is our notion of no place to
wear a skirt.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

An unusual happening is reported
from Connecticut. A woman found
$4,000 In her dead husbands pockets.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

New uses are continually being
found for radium. All that Is needed
10 some radium.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

In parts of Nova Scotia automobile
Ing is allowed four days each week.
The rest of the time the roads are
perfectly safe.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

There ought to be no trouble IN get
ting little light on the so-callet
match trust
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

In catching street car a harcm
skirt has a hobble skirt skinned q
block
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

1t looks as II the harem skirt were
TO be hobbled.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

A hospital physician declares that
everybody is crazy now and then.
80 1t isn't always the other fellow.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

The loafer is not afraid Of spring
fever germs.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

The trouser skirt is not popular
even on the Paris stage.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

The silk hat is threatened. but
threatened hats live long.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10
Observation-Disclosures

at never hurts any business
20 quote high prices on hiqh
qusIity."-ProhtabIe Advertising.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-05-10

MI Wise-Where' the man that
struck my wife-where is he?
Bystander-Whatll you do if You
find him?
Mr.. Wise-Introduce him to nv
mother-in-law.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1911-02-12

SAW N CURDY
ON HIS FLIGHT
THOSE ABOARD THE DRAYToN
SAY THE AVIATOR MADE GRAND
HAVE REACHED HAVANA BUT
FOR ACCIDENT.

The bluejackets on the torpedo boat
destroyer Drayton. which is at the
navy yard, tell an interesting story of
the recent oversee flight by Aviator
J. A. d. McCuriy Of paddock, Canada.
in an attempt to fly from Key West to
Havana, Cuba, for a $4,000 prize.
There were seven boats stationed
along the course taken by McCurdy,"
said one Jack Tar, "and our boat lay
about 45 miles from the starting point.
When McCurdy passed us it looked
liked certainty that he would reach
his goal, for he was flying at the great
speed of nearly 60 miles an hour. AS
he went by he waved his hand, and in
answer we sent up rousing cheer.
When he passed by the order was
given to steam ahead and although
an hour, McCurdy just ran away from
US.
when we were within eleven and
a half miles of Havana our officers re-
ported that something had gone wrong
with McCurdy, for about a half mile
from us the Paulding, Of our fleet, and
several smaller craft were drifting
about together. When we got within
for there was the aviator and his Cur
tiss biplane resting on the water. The
Paulding lowered a boat and McCurdy
was taken on board. Ropes were
then attached to the air craft and an
attempt was made to haul it up to the
Pauldings deck, but the ropes broke
and the big machine crashed down On
the water, breaking it in several
places, but it was finally taken aboard
and we all steamed for Havana harbor.
'McCurdy, as the world knows, was
forced to descend to the water after
his supply of lubricating oil gave out,
which happeneded, unfortunately, when
he was SO close to his destination.
"The Havana harbor was dotted
with all kinds of craft and the piers
and shore were crowded with people
anxiously awaiting the arrival of the
aviator. The Cuban people were glad
that McCurdy failed in his attempt, for
they have two or three native bird
men who wish to make try for the
prize"