Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1911-01-18

Distortion No. 1 stated that we have
been accustomed to advertise Grape-Nuts
and Postum as "cure-alls for everything.
II It has never been the policy of this
Company to advertise Grape-Nuts or Pos
tnn to cure anything.
We saw that in cases where coffee disa.
prees and is causing sickness its dismissal
will remove the causesof the trouble. and
we suggest the useS Sof Postum for the
reason that it furnishes :. hot .palatable
morning beverage, and contains natural
elements from the grain which can be
used by nature to assist IL rebuilding
nerve centers that coffee may have broken
down.
Likewise Grape-Nuts food does not
cure anything, but it does assist nature
tremendously in rebuilding provided the
undigestible food that has been used is
discontinued and Grape.Nuts taken in its
place.
charae No. 2 states that the passage
OF the National Food & Drugs Act COM
PEELED us to drop from che packages some
assertions regarding the nutritive vclue
of Grape-Nuts.
We have never been "compellcd" to
make any change.
Since the beginning it has been univer-
sal rule to print clearly On every pnc''age
exactly what the contents are made OF:
Before the passage of the Pure Food
Law the packages stated that Grape-Nuts
food was rnade Of wheat and bar!ey.
We did not esteem the small amount
of salt and yeast as cf value enough to
speak of, but after the new Law came
in we became as technical as the Off
cials at Washington and added the words
"yeast" and salt" although we have
no recollection of being asked to.
We believed that our statement that
Grape-Nuts will supply elements to nour-
ish the brain and nerve centers Is true
and bring authorities to support the fnct.
Some state chemists believed this a
gross exaggeration and inasmuch as the
Food Dept. at Washington could easily
harass grocers. pending trial on the
disputed question. we concluded that
much the better way would be to elm
mate from our packages such claims,
however certain we may be that the
claims are true.
Another statement objected to read as
follows:
"The svstcm will chscrh a greater
amount Of nourishment from one pound
of Grape Nuts than from ten pounds Of
meat, wheat, oats, OF bread"
Some Department chemists deceive
themselves as well as the public.
"Caloried" is the word which defines a
, unit Of heat determined by the amount
necessary to raise one kilogram of water
one degree centigrade. On this basis a
table of calories is prepared showing the
percentage of different kinds of food.
Butter shows $50; Grape-Nuts 3.9G;
milk O.7O. Remember the statement on
the package spoke of the nourishment the
system would absorb, but did not speak OF
the calories Of heat contained in it, for
the heat is not nourishment, and tie
nourishment cannot be judged by the
number of heat units, Notwithstanding
the fact that certain chemists would have
the public believe so.
AS an illustration: Attempt to feed a
man sixty days on butter alone, with its
$50 calories The man would die be-
fore the experiment had run sixty days.
Then, take Grape-Nuts with 800 and
milk with 0.70,-the two combined equal
4.eS-a1out one-half the number of calo-
ries contained in butter The man fed for
sixty days on this food would be well
nourished, and could live not only sixty