The Richmond Virginian. (Richmond, Va.) 1910-1920, 1911-11-25

mandment OF business, which says.
Thou shalt not be found out,
lou nave also broken one or more
otner laws OF good business. or /,
would not make any difference how
many people had found you out.
ferhaps you were playing some
speculative system, following some f.
..aneA plan Tor getting something for
notning-Some Get-Rich- Quick Wal
n tihSford scheme. without WaIlingford,.
inxenuity--and without q competent
Blackie Dan assistant.
Inc way OF business transgressos
is hard-Whether to stop or to con,
tinuc.
Il IT IL like taking arsenic for the com
p,eAion. you keep 1t up you die.
~ you STOP It kills you, after a Ger.
vain piSotal point has been reached.
lou can not violate law OF the busi-
ness world any more than you can
R'olate law Of the moral world. with
OUT being compelled to pay the peD-
atty. A' psn-
Many man does fail by too cIose,v
!oiiowing certain plan. because i,
happened 10 win when ha first tr,ed
| II. uiea
Conditions change. and plans must
change with them.
That Is where Judgment. co,,..
in. WINES
II you had developed your Judgment
| hastnrss probabilities 10 hIeher
oeefce than any one else, you col,ld
Ieah0n QuieuJ At yoM home and mako
more money over the telephone tnn.
:. Fterpone Morgan brought over from
ItAiy 20 buy up tho control OF certain
oontlonn1 raiiroads--a sum 20 enor-
nous. It 10 said. that John D. Rockefa,.
aers fortune seems stnall la COMPARE
son. ~'paii-
cuisines plan that wins in 1911
may in lS12 be as useless An la,
years weather report.
" SAID that certain gambiers--or
specolators--cr masters OF hiSh 4.
nance on Wall Street. would rather
~ oroks as bears than win
lnLIons as bulls. They arc not the
away with their Judgment
II there was only one rood c,a,,...
tnat You could develop to a marked
1880 49, !et that one be judgment. or
tns wisdom to do the right thinr IN
me right way, at the right tima and
r1eo ana with the rixh people. for
the right consideration. facrirr
.nat GOOD Judgment yos may fail in
any one or more OF those six essen
uais' ana 20 your whole plan win be
II Is very clear. then. that enc, y,
these six essentiala to rood hns,n.s.
variable term. not necssxa ri1v
uepenosnt upon any precedent. ex-
cept In . general way Therefore, y
requires An exercise Of Judgment =.
meet the existing conditions---to soiva
inc particular problem under con.id.
eration-to Play the game before Won
IN these games Of business YOU can
MAKE plumbers ~ easily and az dis
Asuousiv ~ II you tried to play a
S.s OF BASEBALL by tho rules OF foot
OF the game Of doninoss Wh.s -
mons futile than q business mar
trying to shape tho future from .
past that has hed-from condittcr.
mat no longer exist: or at least ira
sadly misunderstood?
important m reasoning n. NO for,,,
OF accurate reasoning can comnan.
safe for . lack OF knowledge or ths
facts on which such reasoning is
based. =
II would be another evidence that
nothing goes more widely as,rav thss
sagacity on the wrong scent. Caesar
'ihoaesat he underwood tho Roman
people. and he was quite optimistfc
IN ms reasoning as 10 how Tar ne
could carry them.
But he passed the pivotal point
and his Judgment then went entireIv
astray. and destruction soon foilov,.
"a. He knew that Brutus loved rim.
but he did not know that Rrutus
loved Rome more.
In tina business Of politics or ~
statecraft also blunder NAV he
worse than a crime--as to immed.. 10 !
results IL the commander OF a har-
DOR defense fort were asked. What In |
the best gum" it is quite likely he |
would point to monster piece Of |
ordnance that would hurl a l6-fnch
shell nftecn to twenty miles and de- |
stroy a floating castle Of steel.
~ the same question had been ask |
ca q an infantry sharpshoeter in
the Japanese Russian war, he would /
dou btless hold up to your view nj.
Mauser rifle. which would send : :.
dumdum bullet mile or more with
deadly accuracy and tear on the head
OF man.
Ask that question Of an eight. year
old boy and he would show YOU with |
pride his little air gun, with which
he can kill IT least one sparrow ont |
pf dosen he shoots at or the prixe
winner IN shooting gallery will say I
the hest gun he knows IL the little
90 target rife with which he has Just
scored 10 straight bulls eyes. and /
beat tho, recprd.
You see. 4 all depends UPON the
point Of view and on the object to
be accomplished 40 to which Is the il
best rum. Do YOU not see that the
sams principle applies In business?
What = good business r. A will say
one thing. b win give ! different
definttion. G another yet and 20 on
Town the line. But OF one thing you
may b SURE. those ~ certain eseeu-
Eaals apply y IVORY single Coz. ma