The Yakima herald. [volume] (North Yakima, W.T. [Wash.]) 1889-1914, 1911-06-21
Loudon Merchants Offer Their
Wares Less occasionally
Than American
DISPLAYED ON FRONT
PAGE OF NEWSPAPERS
Bargains Are Apparent to Those
Who Understand Shillings and
Pence-Cloves and Hosiery
Particularly Cheap

II bargain hunting is trait pc
ouliar TO women as "A sex and con-
fined to no particular race, it is like
ly thai the advertisements in the
English newspapers are as appealing
as those in this country. 1t is hard
to believe, though, so accustomed
has the American public become to
the big black type and the page dis
plays.
But If they do not give so much
space to individual advertisers. the
English papers, at any rate, give the
.adEertisnS the most prominent
place, the front page. Instead Of
scanning the headlines for the latest
news from Mexico, or for the latest
burglary or murder, the reader of
the London Daily Mail is confronted
with Whitsun Holiday bargains at
Whiteley's with carriage free in the
United Kingdom on all drapery
goods with interesting statements
about gloves, corsets, and under
wear. If the type is finer than is
used anywhere tn the American
newspaper, the pictures are numer-
Gus and the descriptions of the arti-
cles offered for sale usually detailed.
For instance, Fine cambria night
gowns. handsomely trimmed, lace
and Swiss insertion yoke. square
neck, finished with Swiss insertion,
threaded ribbon. full sleeve, frill
cuff to match ample size or "a
dainty white lawn blouse, beautifully
trimmed with Valenciennes insertion,
yoke and collar, very fine tucks with
insertion let in finishes the cuffs.
Very good value
More ConstPaint
There are a few extraordinary,
"unequalled' and ''wonderful'' des-
ignations, but for the most part the
language of the English merchants
is not nearly so unconstrained in
praise of their wares as is the case
in this country,
If one had time and mathemati-
cal ability to figure it out, it is like
ly that the prices Toll, As" or
"S-9" would prove to correspond to
the SOS, STAT and $2.63 reductions
in the stores of the United States.
Gloves, indeed, are remarkably
cheap, glace kid elbow lengths SELL
ing for the English equivalent of 10
cents and the three button length i'll
colored kid for Al cents. Lisle
thread hose with open lace-worll
ankles sell for thirty cents and mus
lin dresses with embroidered panel
front are offered for 1928. With
dust coats in silk finished alpaca
selling for S2.15 and tweed suits for
SIS from swell ladies' tailor, it
would seem as if dressing in the
United Kingdom might he a consid-
eraby less expensive business than
here.
Like Trade Names
Other interesting facts cleaned
from A perusal of these English adj
vertisements is that they still wear
ID nnets" in London. and that the
trade mark name. such as the 'Ze-
ma the Phyllis" the Elsie are
popular. Indeed so much import
ance is placed upon the choice of a
fitting name, that the manufacturers
Of the kleinert dress shield are Of
fering a prize of twenty-five pounds
for the best name for new shield.
Ostrich plumes. furniture polish
and bicycles are among the most adj
vertised articles. A hint of the
quality of the English summer
weather is contained in the fact that
ladies wool combination suits, with
short sleeves are offered as Whitsun-
tide holiday bargains. The corona
ton is mentioned more or less fire.
quently in the May 18th issue, but it
is apparent that much is made of
the Whitsun holiday which passes
without the least observance in this