davidaulloa/AmericanStories huggingface dataset:
Perth Amboy evening news., 1911-11-23
k.-NOULToM

house and got the smallpox onos
and II didn't cost him . ven TO get
In, either.
1t IL gettin' 80 that very few fell
fera besides southern statesmen and
telegraph operators ohaw tobackef
any more.
A lot OF fellers that kick like
blazes when their wives ask ,em for
a new pair of shoe strings, Will drop
q nickel into q horseiess pianner
without the slightest procrastsna,
ton.
We yet see a Teller that
sarmuf1s who didn't take a
pessimistie view OF life. or arttcA
either, for that matter.
Perth Amboy evening news., 1911-11-23

THURSDAY, NOVEMBER 70, 1911.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05
The Volatile Waist Line.

Though the waist line is less yer.
satile than IT used to be, and is more
and more inclined to assume the con.
ventional position, the Empire effect
Is still to be seen. For reception and
dancing gowns IT is very graceful. and
the soft outline it gives to the figure
Is delightfully."- picturesque. But for
the street all this is out Of place il
gives the wearer a silhouette that IS
untidy, and suggests a looseness that
is altogether Objectionable. In regard
also to evening gowns tho same fault
may be found. So long as a toilette
is to be worn chiefly while walking mr.
standing. the short waist is permts
sible-even desirable-but for a din.
mer, concert or theater It is no longer
so. The bust, unconfined. falls out of
shape. and IT is the realization OF this
fact that has led TO so many OF the
newest evening bodices being mada
with swathed draperies and close gt.
ting lines.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05
advertising has reached the
point where IL ls regarded as
news by readers Of newspapers,
and In order to make il effec-
tive II must be news"
A BELIEVER IN PERSISTENCE
success Of Manufacturer Of "spear-
mint" Chewing oum-spasmodic
Advertising Is Wasted Effort.

William Wrigley. Jr., started in the
chewing-gum business with a capital
OF $3.50. "Spearmint" is now a
100000 corporation, with branches
In all the principal cities of the world.
Nine thousand wholesalers supply 600 -
900 retailers.
When he started out he gave pre-
miums to dealers but finally began ad-
Vertising in street cars in a small
way. His first efforts were successful.
and besides being in nearly every car
In the United States. using billboards
and painted boards literally. he uses
great deal Of space in newspapers
and magazines.
Since advertising started" saws
austen e. Jefferson. in Judicious Ad-
Verusing, 1T is a notable fact that
there has never been a dead period
In the business
Spearmint copy held to the health
Idea and branched out from Il in sew
eral directions, as exempllied by the
copy which carries the phrases Fine
Tor Digestion. Fine for the Teeth
and others OF similar nature
These have been made the big sell
ing point In advertising copy and
have rarely deviated from #. This ia
good craftsmanship.
The name 'Spearmint is salesman
ship itself. in view OF the fact that
people already possess the knowledge
that mint is good for them and is
pleasant In flavor.
so the health argument was tied
up by the presence OF mint in the
name and mint juice I'm the gum.
Now as regards the advertising
campaigns Mr. Wrigley states that
he does not know any facts on the
positive side OF the art Of advertising
except one, and that is: Never let I'D
He admits knowing a lot Of don't
IN regard 70 advertising. but states
that persistent. consistent, big-space
advertising is the only sensible sort
a Hash In the pan Is a wasted effort
the public forgets over night. he SAYS {"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05
T'alks
COMMANDMENTS OF
MODERN ADVERTISING
BY Joseph Appel, Advertising
Manager, John Wanamaker,
Philadelphia.

believe in the formation of a
democracy OF advertising untram
melec In its action. unbound by any
ooss except the truth. free to do the
right, without regard to policy or Gus
tom or tradition, body of men that
VIII night for what they are fighting
for-honof In business, accuracy and
intelligence in statement, good man
ners In advertising and fairness to
competitors, and | am going to take
the liberty OF proposing for this new
democracy OF advertisers these ten
commandments of advertising, which
shall be its only laws and to which
believe every advertiser can sub.
scribe:
Thou shalt have no other gods In
advertising but Truth
Thou shalt not make any craven
image OF Wealth, or Power, or Sta
ton. and thou shalt not bow down
myself to them nor serve them except
with Honor
Thou shalt not use the power of ad
vertising in an unworthy cause or In
behalf of unworthy goods.
NeihemDer the working day to keep
Ii holy.
Honor thy business and thy adver.
Using. that they may honor thee and
thy days OF usefulness may be long
UPON the land.
Thou shalt not kill fair competition
from without nor ambition from WITH
In your organization.
Thou shalt not permit adulteration
nor substitution in advertised goods.
Thou shalt not steal by false pre-
tense and statements spoken, written
or printed.
Thou shalt not lie, misstate, exag.
gerate, misrepresent nor conceal in
thy advertising-thou shalt not bear
false witness to the public, but thou
Shalt be fair to thy merchandise.
Thou shalt not covet, nor initiate.
nor run down thy neighbours name.
nor his fame. nor his wares. nor his
trademark, nor anything that is thy
Leighbor's.
These are the sentiments that make
advertising in very fact an invest
ment; that make today not only the
advertising age. but hasten the golden
age of advertising.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

made OF thin silk to which lace
braid is applied. The crown is o. pun
OF the silk. The brim is made OF three
ruffies OF the side-plaited silk over q
single box-plaited ruffie edged with
lace. Ribbon is laid in small loops
about the crown and in a rosette OF
loops. finished with hanging ends. al
the left side. Little clusters of June
roses are placed about the brim ant
In the center Of the rosette. This 10
a soft and charming piece OF MILL
merry art which may be made in any
hight color. to suit the individual
taste.
JULIA BoTToMLEY.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05
The Seasons Colors

Navy blues promise to predominant
TO a very great extent for outdoor
wear. In the materials woven of two
colors navy is often combined with
deep plum, black or o brighter dark
blue Trimmings of red and white are
vOuchsafed to navy serges. Greens
are very far from holding as high q
place in the preparations for the open.
Ing season as they have dono this I'm
ter, but combinations of blue and
green are fancied. while mustard and
resedAs figure prominently With all
shades Of deep yellow in the harmon
les carried cot IN chiffon and satin.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

Notable Is the Revival of the "Bana,"
Fashion Which is Not Received
With Joy.

Nowadays II is found convenient to
change the style of hair dressing in or.
der that it may agree with this hat or
that dress. There are some toilettes
that would be bereft OF their effect.
ana even De made to look absurd II
the hair were not arranged in keep
ing
Inc curled fringe. called the bang. &"
has been revived.
one reason for the justifiable revival
OF the light-curled lovelocks that straw
ABOUT the forehead is the immense
popularity OF the short center parting
which is just a little trying without,
their softening influence; and another
Is the reinstatement Of the heavy plat
or the twisted drapery OF hair which
is used to frame the chignon. When
the plat weights the hair over the
forehead the counteracting effect of a
Few gossamerlike tendrils of hair be.
low is requisite for the sake OF ele.
gance.
One OF the coiffures OF the moment
illustrates the conlcal dressing that
is becoming to the girl with a small
face and mignon features. II is built
up by means OF twisted drapery OF
halr which resembles a plat, and be.
low 1t is thick coil held in place by
tortoise-sEell prongs. The hair is care,
lessly ondule beneath, so that the ears
are hidden, and there are a few stray
lovelocks on the forehead.
In another the plat is used as a
coronal merely, and all the rest of the
hair is curly except the childish.look.
ing straight fringe.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05
surah Twill silk

surah twill silk in solid color is a
material which is claiming much IA.
yorable attention says fashion ex.
change. This is being used by the
best model houses in Paris for making
tailored suits and three piece cos.
tunes. This new surah has a high.
luster surface and is used in exactly
the same manner as satins have been
so freely employed recently.
Surah Is especially we'll adapted for
summer use in America. q is durable.
sufficiently dressy for a handsome
suit, light weight, and therefore com
Portable for summer use In many parts
Of the United States. More than this.
domestic silk mills are equipped 70
produce surah silks.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

THOR a girl somewhere above eight
years the first hat is appropri-
a ate. AS hats go, 1t is quite a
simple affair with a broad. round
crown and dropping brim which
turns up in front. 1t is OF chip or
straw braid in natural color. A big
bow OF ribbon spreads over the back
with two hanging ends, and there is
full wreath of apple blossoms
Chose old-time favorites OF childhood)
about the crown.
Que OF the most successful of chill
dreI's hats. which might with equal
propriety be classed as bonnet. is
sfown In the second picture. 1t is
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05
CHURCH ADVERTISING PAYS
VIII Secure Increased Attendance ane
Pay In Dollars and Cents, Says
Milwaukee Minister.

The Bible was quoted by the Rev
f. Stanley Powles, a Milwaukee min
lister, as his authority for the state
ment that churches should advertise
in Sunday evening sermon recently
The title of his sermon was, Should
the Church Advertiser"
We hear it said that nothing will.
draw like the gospel Is this true?
he asked. Men will pay So for an
entrance ticket and 81 more for re
served seat at a show OF some sort
or other. But whoever heard of
man paying so much TO hear the COS.
pei? Thousands OF men are preach.
ing the gospel, whose drawing powers
are limited and unknown.
Now we live in an era of advertis
ing. 1t Is one of the most significant
features Of our modern life. Schools
are opened to train men how to ad
vertise. Every conceivable place If
used to carry messages. The question
has arisen: Should the church adver.
tise? Increasing numbers are answer.
ing affirmatively.
Some churches stand on their dig.
nifty and declare that they will let the
character OF their work influence men.
But how can man be Influenced by
what he does not hear? Often he
does not care to hear nor come nor
see. He skips all religious notices
and yawns at the mention OF sermons.
Why not attract him, If possible, by
dignified advertising? Some men in
the churches, as in business, do not
Know
denomination has a correspondence
course in profitable publicity for
churches and calls 1t a course in ap
piled Christianity
The divine warrant for church ad
vertising is Matthew v. 16:
Let your light so shine before
men, that they may see your good
works, and glorify your father which
is in heaven
something must be done to over
come the preoccupation and mental
inertia OF those who need religion and
are out OF touch with the churches
They are not SO bad as they are dense
ly Ignorant. They can can be ap
preached by advertising.
There are three classes of adver.
CSSi tue man VINO a0NeTtlSeS and
has no goods, the man who advertises
and does not deliver the goods. and
the man who advertises and delivers
the goods
The church is Gods great business
center. Many OF the churches and pas
tors make mistake In falling to rec.
ognize that a newspaper is under no
obligation to give them space Even
the advertisers secure no favors In
the editorial columns OF a real news.
paper. II degrades the church i'm
the eyes OF men to be begging for
notices, petty puffs and items on in.
significant meetings OF achievements.
There are communities where the
church and its ministers have begged
meaningless fattesy. when at the
same time the press is criticized and
where no note OF gratitude ever found
It's way to an editors table"
Ministers would receive greater at.
tention II they would see that their
notices are in on schedule time. writ.
ten on one side OF the paper and plain.
~. Advertising by a church pays. II
secures increased attendance and pays
In dollars and cents. Settle on some
campaign and then advertise"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05
Reading the Advertisements is
always interesting. Try IL.
Too Much Of 2 Good rhinn

The manager Of a New York the
alter needed fat boy to take part in
play. and advertised for one. Five
hundred boys stormed the theater
and became so Tiotous IN their con
duct that the manager had to summon
the police. Sometimes advertising
more than pays.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

A Chicago woman wants a divorce
because her husband called another
lady Morning Glory" and Hone,
Bunch. The Morning Glory" Nigh,
have been overlooked. but Honey
Bunch!" Oh. puttyi
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

Files and mosquitoes are to pass
strenuous summer II all the plans for
crusades against them are carried IN
TO effect. What they are preparing
for the public may only be surmised
hut unless the plans materialize fl
wl, also be something strenuous.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

Thieves in Harlem stole a grand pl
Ano from house. There must have
been harmony in the gang TO get away
with prize like that. and probably
there was music in the air when the
owner discovered his loss
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05
ADVERTISING psvs

This Is an assertion as old as news.
paperdom and must be true. else the
years OF knocks would have utterly
destroyed its strength and advertia
Ing would not be today the one power
ful cord which binds together financial
omoluments aud popularity.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

Scientists say flies hate blue paini
and Will not remain where the walls
have been coated with f. n youI
kitchen is painted blue and flies con
tnue 10 congregate there II Is prob
ably because your flies are color
blind
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

child labor law which would
make 1t illegal for boy to drive home
the COWS would undoubtedly be quite
popular among the youth of our rural
districts.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

Not less important and worthy OF
ceremony than the christening OF the
oaby. the amateur gardener thinks. IS
the arrival OF the first mess OF
Tadishes.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05
FIRE INSURANCE

Is the cheapest and best security =
nan can buy. II saves him from worry.
perhaps from ruin and bi1 family from
want The rates are not very high
Will be pleased ~ give them to an,
NE who viii come in aud talk the msA
er over Only safe cOmpanIes repre-
entDd 7. T AcpouKaL ceredo "
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

How big London is is illustrated
again. by the fact that the city's total
debt Is officially reported to be a lit
tie more than $685., 900. 900.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

boston women school teachers ask
higher pay than men because It costs
them more to live. II that is not a
Sign OF the times we are painfully
mistaken
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

a noted phllanthroplst. in denounc.
fng the devil Of sneering cynicism"
who sits in the editorial chairs o,
modern journalism. declares tha,
newspapers need young men who pre-
fer S15 week and to stay honest than
$50 week TO doing otherwise. WHY
newspapers alone need a band OF such
noble martyrs be does not specify
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

An insane old maid in BROOKLYN
mas been found to possess $1,000 900.
so doubtless she is an old maid by
choice and not by insanity.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

One of the deplorable features of
tne British coronation is that IT will
cause flock of alleged poems to be
perpetrated on the innocent public.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

London is 70 have dock that VIII,
accommodate vessels 900 feet long
or course Germany will have to pro.
coed TO construct one for LOO foot
vessels But that IS more sensible
than the Dreadnaught competition.
since the docks will be useful for 9th
er purposes than those OF destruction
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

The news that there is $500 600 ly.
ing In the government treasury un
rlaimed is sure to start new crop
VI claims
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

baseball can be played In any Ian.
guage' though some noisy persons IN
the bleachers will never believe It DOS
sible.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

Mankind has been raising chickens
TOT 5000 years or so, and has not yet
produced a king OF the poultry yard
with soporific voice.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

one out OF every ten couples mar.
ried In Iowa in 1910 were divorced.
evidently marriage is not always a
failure
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

Archery is going to be revived this
summer. but among girls with thin
arms 1t will be no more popular than
playing on the harp.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

Experimenters are developing tho
stingless bee.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

The season is arriving at the pivot
al date for prices OF coal TO go down
and prices of ice to go up.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

A good many contrasts OF coloring
and actual pattern. too. are notable in
The new foulards; an absolutely di.
verse design being often interviewer in
The one length of material. while sew.
eral model gowns combine spotted
ioulard and plain twill silk or fine face
cloth So one has quite sufficient
and Parisian-precedent for bringing
together the plain and spotted blue
toulards, and, for further introducing
in The manner suggested by the
sketch graduated bands and fatty
folded rosettes OF black satin. a col.
lar OF the finest lawn, and little
irilled band to match. being other
accessories Of the corsage.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

An Ohio woman IN a divorce SUIT
claims that her husband has not
spoken to her IN seven years Pos
sibly the Donr fellow never got
chance
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

The coinage OF a twoand-a-half cent
piece would mean cheaper campaign
cigars.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

The world is certainly growing bet
ter. Nobody has killed this years
peach crop yet
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

Advocates OF long sheets on hotel
beds think that tall man should not
be punished for mis- size.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

AT bull fight in France bull kin
ed toreador. but usually the result Is
less gratifying.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

Mary had little lamb. and In this
respect she stood one ahead Of the
Wall street of today
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

AT any rate. infant paralysis does
not appear to have made much head.
way among our infant Industries.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

A Pennsylvania man filled his pipe
with gunpowder. thinking it was to
oacco. And then IT happened.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

The season for Sunday accidents is
1t hand. Look out,
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

Persistency is jewel, but
Persistent Advertising Is
mint that is always running.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05
AD-ISMS
BY GEORGE s. BANTA.

BY GEORGE s. BANTA.
Persistency is a jewel, but :
Persistent Advertising is .
mint that is always running.
Running your business with
out advertising is like fishing
without bait.
That's right, Mr. Never-Ad-
vertise. advertising doesn't pay
(the man who does not believe
in III.
Don't be worried by your COM
petitor's big advertisements.
Show the world that you can
play that game. too
The man who decries adver-
Using shows a lack OF apprecia-
ton of the greatest factor in
modern business.
Advertising done on modern
lines Is educational-don't for
get that. 1t shapes mems minds ,
and makes them act to your :
profit.
Z. j. That's Printers Ink. :
Lots of merchants have made it .
sound like More Dollars"
Some men condemn their
crop OF returns from advertis- ,
ing when they have never SOW
ed more than one grain to the ,
acre.
Advertising may be sci
ence, but 1T is not half SO scien-
tific as it is profitable.
n n n n -
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

Running your business with
out advertising is like fishing
without bait.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-07-05

That's right. Mr.. Never-Ad-
vertise. advertising doesn't pay
(the man who does not believe
in IT..
El Paso herald. (El Paso, Tex.) 1901-1931, 1911-02-01

blood It is utterly a waste Of vaIu-
able time to fool with so-called kidney
cures The thing to do is 20 look after
the stomach. get the food digesting
properly. put those natural chemical
elements into the blood which stimu-
late organic function
The new discovery, euro Grains. has
a wonderful influence upon kidney ac-
ton. The effect is rapid Many recent
experiments with people suffering from
uric acid poisoning showed a rapid
disappearance Of irritable sensations.
A pressure seems to be removed. the
peculiar tension on the nerves. rapidity
Of thought, uncomfortable temper and
other distresses are lifted The results
have been frequently commented upon
by close observers as a wonderful con-
tributiOn. to medical progress.
A free trial Of euro Grains can be
had by mail If you will simply send
your name and address to l. c. Grains
Co., $50 Pulsifer Bldg. Chicago. III
The regular package is sold by drug
gists at so cents, or IS mailed prepaid
on receipt Of price.
El Paso herald. (El Paso, Tex.) 1901-1931, 1911-02-01

cozari, has been the scene of a rich
copper strike recently. On the 100
foot level body of copper glance ore
has been encountered which assays 40
percent in the red metal. The COM
pany is sinking with steam hoist.
A whim is used at the new shaft with
good results.
The Transyaal company. operating
near Cumpas, continues to do great
amount of prospect work with dia-
mond drills, and several holes have
been sunk to a depth of 1890 feet High
grade ore has been encountered at this
depth.
The South Tigre, located in the
Tigre' district, is planning to resume
operations.
The North Tigre has about $50 feet
more TO tunnel before the vein will be
reached in tunnel No. II.
The Fortuna mine In the Tigre dis
trict recently made shipment to the
smelter which brought returns of $145
per ton in silver and gold
La Nina Prieta, located near Alamos,
and owned by j. L. and Frank Ober-
muller, L. w. Wilson and NJ. s. Nc