The gold leaf. [volume] (Henderson, N.C.) 1881-1911, 1911-03-02

vertising Agency, Before the Ad
Mems Club of Atlanta, Ga, Where
In he Says Some Things to Business
Hen and Manufacturers That Are
Worth White
Greensboro News
On Tuesday evening, January 31st.
in the city OF Atlanta. Ga, the "Ad
Mems club of that city had a meet
ing. The writer was not present, but
he has in his possession a copy OF an
address delivered on that occasion
by Mr.. S. Wilbur German, a member
of the great n. W. Aver 4 Son adver-
tising agency-which, by the way, is
not only one of the Oldest and most
reliable agencies in the advertising
field, but one Of the strongest and
best equipped.
It is not our desire to hattar,
neither do we flatter when we say
that the address of Mr.. German was
not only one of the best, but the
best in its relation to and dealing
with Southern conditions that we
have ever read.
1t is forceful and convincing, it is
also beautifully eloquent. Space for
bids a reproduction OF Mr.. Germans :
magnificent speech in full, but we
quote those facts that refer directly
to our beloved Southland:
The broad subject Of advertising in
all OF its ramiticatiOns should be OF
particular and peculiar interest to
the Southern business man. GeOgra-
jphy has little to do with advertising,
men listening to me tonight could
take map and correctly place Mason
and DixOn's line land thank God
they can't)-but the new South is a
very real and substantial fact.
You're trading your romance for
industrial progress, just as the West
traded its cowboys and Indians and
| buffalOes for the same thing.
You're not paying quite SO much
attention to the darkies singing in
the cotton fields, but you're listening
with rapt attention to a myriad
spindles singing their diapasOn oi
peace and prosperity.
am sure that the magnolia blooms
just as profuseIy and the mocking-
bird sings quite as sweetly as in the
dear, dead days before your CONNER.
| cial renaissance.
The South is aWake-it is taking a
part in the great American industrial
and agricultural Marathon that is
bothering nightly some winners o
yester-years.
The growth of your cities is max,
ing the lusty middle west rub its eyes
in wOnder-the raising Of your educa
tional standards is giving New Eng
land something to think about
your manufacturing and bank de
posit statistics portray a develop
ment that is sound and sturdy.
Of the almost nine billion dollars
at which Secretary Wilson, OF the
department of agriculture, places the
value of our farm products for 1910
more than a third was furnished by
the Southern states. Cotton, which
takes second place on our national
roll of the products OF the soil, and
which has a total valuation OF about
a billion dollars, was all produced in
the South. Three-fOurths Of our
ninetv-six million dollar tobacco
crop, half of our ninety-seVen million
! dollars worth Of sugar, and all o
our sixteen million dollar rice yield
came from the same territory. More
over, an interesting proportion o
our two billion dollar crop Of corr
and wheat was also Dixie-grown.
| The new census figures give yOI
particular cause for pride. A South
ern state, Oklahoma, showed {
greater increase than any other etat'
in the union, save Washington, il
the far northwest. 4 southern city
Birmingham, Ala, Outstripped al
other towns, east. west, north o
south, in its percentage OF increase il
population. Today we speak OF Bir
mingham as "the Pittsburg Of tn
South" It looks az though our chill
dren might refer to Pittsburg a
"the Birmingham Of the North.
It's glorious the way the old sec
tional feeling Is dying out The pee
pie Of Atlanta, Ga, are surprisingl
like the people OF Atlanta, Ill.
Don't stray of by yourselves an
congratulate yourselves that you r
not as other men aud other section
Of this country.
Davenport, Ia, has no more righ
to advertise her corn syrup on t
the breakfast tables of Dixie tina
you have to advertise your cane mf
Iasses.up North.
, Brockton, Mass, has no MOI
, right to advertise her shoes on [
. Southern feet than Lynchburg has
advertise her shoes in the heart {
Yankeeland.
New York has advertised ler rathf
tic underwear on to the backs of ha
the chaps in Atlanta, and you mai
as good underwear as anyOle an
ought to advertise it nationally.
Concord. y. e., can make euOug
2 towels to supply half Of America, an
: vet her great product j. unknown
: a single household.
You make as good candies as al
: made anywhere. And | hope aud b
lieve that tie day is not far di-taf
= when YOU can buy NunnalIy's q
: readily on Broadway AZ you ca
. now buy Huyler'4 on Peachtr'
street.
The South makes as good kn
: underwear as il made in Utica, BIT
t it's practically unkno=a-Hery ie