The commonwealth. (Greenwood, Miss.) 1896-1923, 1911-01-27
PATRoNIZE YOUR HOME
MERCHANTS,

OF the times. and one that portendt
much for the future Of our city, il
the growing tendency among peo.
pie TO patronize home industries.
For several years Tbs Common.
wealth has been sounding the
Trade at Home slogan, and ii ia
bearing good fruit. The amount
Of retail trade Of our citizens, car
ried TO merchants in other and larg-
er cities is growing smaller with
each passing year, and there arc
thousands Of our citizens who reli-
giously follow the Trade at Home
policy, while their ranks are being
joined by many others who recog-
nize the unanswerable logic Of the
proposition.
The members Of this great and
growing army, citizens who Trade
at Home" are getting curious.
They want TO know what becomes of
the money they plank down upon
local counters--does it remain In
Greenwood or does 1t 20 to swell the
total in the cash drawers Of firms In
st. Louis, Chicago. New York and
other distant cities?
in answer to this highly pertinent
question, The Commonwealth can
point TO the splendid growth OF the
wholesale houses Of Greenwood as
evidence Of the fact that these in
stitutions are well patronized by the
retailers Of the Greenwood district.
~ regrets, however, to DO compell-
cd TO add that there are some deal
ers In the district who have thus.
far failed TO grasp the Importance
OF their p%atronizing home enter
prise, though heartily subscribing
to the theory that the ultimate
consumer should do SO.
Il Is true that representatives Of
wholesale establishments in dis
tant cities come into Greenwood
district and sell large quantities Of
to merchants in this dist
rictgoods that could be bought
to equal or better advantage from
the wholesale men right here in
Greenwood.
This state Of affairs Is due prim-
to thoughtlessness Of a lack
OF appreciation Of the fact that the
money sent out OF the town In
settlements OF bills cannot come
back across the counter from the
Of local customers. II can't
,ome back because II has been
permanently removed from the
Of the local trade.
Now II Greenwood did dot have
good wholesale houses thepractice
referred to would be excusable.
But Greenwood has such estab-
ishment in many lines, and the
custom Is In most cases without
he shadow oil excuse. I,
Greenwood's wholesale houses
-and numbered among them are
'ome Of the best In the entire
carry many Of the things
hat enter into the daily life Of the I
people. Things to eat and things /
q wear, and things to adorn the
are carried in endless var
ETY. and at prices just as satisfac-
DRY as can be found elsewhere. !
these firms are as well financed ]
md as well managed as any in the !
'ountry and they are enabled to I
'uy on the same terms as the i
wholesalers Of st. Louis, Chicago. 4
nd New York. This being true, /;
hey are also able to sell as cheap
u, with the advantage in freight
! favor Of the local buyer. 4
Every merchant in the Green d
'ood district, whether his estab- !
shment be in some remote sub Ii
rb or in the heart Of the city, 4
lould weigh these facts-should II
member that he stands 4 chance Ii
getting back some Of the money
> spends with local wholesalers
lille that which he sends away is "
me for good. tf
Greenwood is growing at a re- @
arkable rate and as il grows and n,
ipands q larger volume of money al
needed to carry on improve VI
.nts, to meet pay.rolls and To-
ZIP machinery III commerce run
~ smoothly. Prosperity i great III
/ when the volume Of money III an