St. Johnsbury Caledonian. [volume] (St. Johnsbury, Vt.) 1867-1919, 1911-09-27
BARGAIN DAY OCT. 6.
St. Johnsbury Merchants Decide to
Establish a Bargain Day the
First Friday of Each Month.


The merchants of st. Johnsbury
have decided upon a monthly bar
gain day for the fall and winter
months. For the present it will be
held the first Friday of each month
and the first bargain day for St.
Johnsbury on Friday, Oct. 6. This
is date that should be pasted in
your hat because it is evident from
the discussion of the matter at the
meeting of the merchants last
Thursday evening at the CONNER
cial club rooms that they under
stand a bargain day to mean real
the people want. So if you come
to st. Johnsbury on that day you
need not fear that you will find only
an offering of unreasonable and
undesirable goods at reduced prices.
On the contrary you will find new
and attractive goods displayed in the
windows for sale on that day only at
prices below the regular prices for
such merchandise.
The matter of offering something
besides reduced prices on goods was
discussed and it was finally decided
that the merchants would make their
prices the attractions and make
them so attractive that people could
well afford to come to ST. Johnsbury
on that day.
The Merchants Meeting.
The meeting of the merchants at
the Commercial club rooms last
Thursday evening was a very inter
esting one and the discussions that
We're held showed that the mer-
chants are very much in earnest in
their effort to get together and act
IN the interests of the town as a
whole.
The first on the program was
talk by V. S. Waterman of the firm
Of Leach and Waterman who has
seen the, practical workings of a
bargain day in Taunton, Mass.
He first called attention to the diff
ference in conditions here and in
Taunton and said that ST. Johnsbury
being the natural trading center for |
large territory should be able to
maintain a bargain day that would
be of equal benefit to the buyer and |
the seller. If st. Johnsbury is to es-
tablish bargain day it should deal I
with people so that they and their
children would talk about it and ap-
prove of it.
How to Advertise the Plan.
The scheme should be well placed
before the people by the press and
If the press does it's duty properly
it will bring the people. The mer-
chant should not be expected to sac
rifice his whole advertising space to
his bargain day offerings but should
advertise his regular business along /
with the bargain day offerings. The
merchants should also use their
windows to advertise the bargains
they are to offer on bargain day. A !
day or two before the articles to be I
offered at a special price on bargain '
lay should be attractively displayed T
N the window with the regular price |
Ind the special price placed on them. :
On no condition should the mer- f
chant sell any of the articles at the 7
special price until the day adver- d
ised. The merchant should also +
10 some extra work inside the store
displaying the goods he is to sell in q
! manner that they can be easily r.
ound and inspected. In advertis- "
ng the merchant should be especial Z
careful not to stretch the truth "
ut tell the people honestly what the Il
egular price and value are and then Il
anne the special price so people will Il
now exactly what they are to find. h
'eople, women especially, know Ie
7hat articles sell for regularly and
will not pay to attempt to fool
hem. 90
Make it Up-to-Date. n,
The goods to be offered should ol
OF be out of style articles but up tt
o-date desirable articles offered at h;
special price. Spring and fall n,
penings could be made with good in
esults on bargain days. in
Merchants should not be surpris- &c
/ if the bargain day is not a great tn
lccess at first. 1t will take time w
get the public to understand and w
opreciate it but if the merchants M
into it honestly and are persist 10
1T in their efforts it cannot fail to sa
!cceed: successful bargain day gu
i'll stimulate the trade of the or
hole town, will inaugurate better i'll
Id more attractive window dis wi
avs, will give new impetus to the no
'ess, Will make the stores more at in
active inside, will demand more
ON the employees and they will
We more and be worth more to I
cir employers. b
Amos w. Scott and James Cos
owe reported, what the special wi
mmittee had found in their can Co
SIS OF the place and that the major o'c
2 We're in favor of cooperative ad- FssV
rtising of bargain day both in the An
me and outside papers of the Go
unity. Na
Then followed a discussion of NC
ans and it was finally voted that by
e merchants should offer only bar ho
ms as attractions for bargain day. the
at the bargain day should be the COZ
81 FIuay OF each month and the tea
st bargain day on Friday, Oct. s. 7tf
The man who waited until ese e