The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1911-07-29

WE CAN'T CLAIM ORIGINALITY either. We 60
farther back than that fellow who invented the dash.
The earliest of the Colonial carriage the
sedan chair-most luxurious well most artistic
conveyance devised Then came the Colonial
carriage-swung leathern straps. This the
carriage Of kings and OF our forefathers.
iF YOU'VE BEEN TO EUROPE, you have visited the
various palaces and museums there-versailles. for
example There you saw Napoleon's Coronation
Coach At Munich you that of Ludwig and Maxi
MILAN These magnificent equipages were Of this
design. II this fact that the French gentleman
had in mind who. when paying a visit the other
day. saw the Flanders Colonial Electric and ex-
claimed, I'm equipage digne dun roll" Freely trans
lated carriage worthy of king.)
LET Us SUPPOSE YOU KNOW NOTHING about art
yet you could not pass Corot or Miiet unfm
pressed. You not versed In architectural lore
but sit you down in cathedral Of pure Gothic and
you would be overwhelmed by. though you could
not express in words your emotions. Nor can you
listen to Beethoven sonata without being profoundly
moved by the marvellous melody-much you may
protest you like "ragtime" better.
NO; ONE NEED NOT BE AN ARTIST to appreciate
the truly beautful-that instinct IL inherent In all OF
Art but caters to our desres-only We are not
always conscious OF that fact
NOW WHEN you COMPARE the Flanders Colonial
Electric with Others you may not be able to analyze
the difference. Only designer could do that But
you will feel than you will see that here
is art-there its antthesis. Here beauty chaste
harmonious-there nondescript. half automobile
half buggy and all discordant.
WE HAVE TALKED OF BEAUTY to the exclusion Of
every other consideration. Do not think however,
that any other factor has been neglected In this
We believe beauty IL the first consideration In an
electrfc-nnetenths Of them driven by ladies
and much used for dress occasions-as well as
trips through the park. shopping heater. clubs, ETC.
BESIDES THERE ISN'T MUCH ROOM for improve
ment in efficiency in this type OF car. Electrical sci
ence was some years since brought to very high
degree Of Despite the foolish statements
you read In advertisements, there 10 nothing
really new under the eithet4h motor batteries
Both known quantities and the knowledge IL free
to any who will seek It.
ANY ooop ELECTRIC will 20 fast and as far as
you will ever want TO 60. Besides,-digest this-an
either but not both-than any other type OF self
propelled vehicle And the how In secret either.
Let US send you little booklet--"Wise and Fool
ish Statements About Electrics"
WE DON'T PRESUME TO KNOW more about electric
fly than Steinmetz or Edison Zimmerman. So We
didn't try TO revolutonise that science-we proclaim
stead we have embodied this vehicle only standard
electrical practce-up-tothe minute In every improve
Of course-but accepted tried and proven stan
dards.
THERE WE'RE THREE WAYS, however. by which
skilled engineers they could obtain greater eff
cheney than others shilled-by reducing wind re-
gree We have done that-the Flanders Coupe sets
twelve inches lower--20E less wind resistance:
weighs $50 pounds ESQ per cent? less than any other
tn 1O1 ATX/ ~