American Falls press. [volume] (American Falls, Idaho) 1907-1937, 1911-03-18
ADV ERTISING OF IDAHO
PLANNED BN BUREAU.
Department to Send Out Literature.
To Arrange for Stop Over
Privileges.


Privileges.
That there will be a systematic
and we'll directed movement upon
the part of the office of the state
immigration com missioner to ac-
complish things worth while in the
way of bringing a desirable immigra
tion to Idaho and locating various
needed industries in the state with
out further delay is the declaration
of Gerald Atkinson, chief state
immigration commissioner, says the
Boise Capital News He states
that the appropriation made for his
office by the recent legislature will
be used in sending out literature
| descriptive of the state and in max
ing exhibits of various products of
the state at different points He
states that the character of the lit
erature to be sent out advertising
/ the state and its resources and the
points where the exhibits will be
made have not been decided upon
by the office. Mr. Atkinson said.
The manner of expending the
| appropriation allotted to this bureau
has not yet been definitely decided
upon and it may be some time befolo
plan of campaign is evolved. l
intend to go about the matter eau
tionsly with the end in view that
not penny of the money may be
wasted or fail to bring an adequate
return to the state.
1T was greatly desired that some
thing might be done before the west
|
but owing to the uncertainty
in connection with the appropriation
it was impossible to have anything
effective prepared to attract atten-
tion of the settlers this way. OF
course we have sent out a great
many of the biennial reports to
persons all over the country. who
wrote to us for information about
the state, signifying that they in
tended to make trip west this
spring.
I'VE have also sent out all other
available literature which we had to
distribute, and placed the names
which came to us in the hands of
various commercial organizations
thu oughout the state that they Nigh
send their literature as we'll as get
in touch with the prospective set
tier
Il am expecting to be present at
the proceedings of the Western De-
:. velopment league, which takes place
in Salt Lake City beginning Monday
of next week The purpose of this
organization is to control the west
ward movement to the extent of as
suring to the states affected their
full quota of immigration and to
use every effort possible to see
that no discrimination exists in
favor of other sections on the part
of the transportation companies.
While l am in Salt Lake l in
tend to take up with the Oregon
Short Line company the matter of
allowing stop-overs in Idaho on
tickets to the cosat and other farth-
| er west points. / am convinced that
Idaho is suffering from the fact that
people who have through tickets to
western points are not PERMITTED to
stop off in Idaho, though they may
be very anxious to do so, and it is
a fact that most of them do and
regret this attitude on the part of
the transportation company.
Il am also going to make an ef-
/ iort to have the Short Line run its
/ trains to Yellowstone park through
the Snake river valley in the day
/ time instead of at night in order
that people making the trip may hav
chance to see something of Idaho,
which has not been the case in the
past.
| Another thing which needs seri-
Gus attention is the question of be-
ing allowed to place our literature
on the transcontinental trains.
Most every one is aware of the fact
| that while literature of other states
and localities is Permitted on the
trains. there is never any Idaho lit
| eraturc to be seen This is not due
to the fact that The people of Ida
ho have not been alive to the value
of this advertising. for efforts have
| teen made frequently to secure this
| concession without avail
| ! intend to take this matter up
with the highest officials of the road
| concerned and | am hopeful that |
can have the condition corrected.
I'm conclusion / will say that the
bureau is going to be busy, We
are going to make it efficient and
of use to the state and the people.
| We a1e going to extend our coop
| RI ovorv iDdividuaI and