Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1911-03-07

principle on which that trade has been
based for so many years.
The price proposed by -Irs Gambler is
IS cents per dozen, and at that price
he already has customers, who have
contracted for about 200 dozen eggs per
day. Last year about Christmas time,
when thousands of Atlantians we're pay
ing so cents a dozen for cold storage
eggs, Mr.. Gamblers customers were get
ting eggs laid the day before. stamped
Of that date and guaranteed by bust
ness man TO be of that date, for 80
cents, or Is cents less than the average
person was glad TO pay for a dozen cold
storage eggs, several Of which were very
probably unfit for use.
Another argument, and one equally as
good. which Mr. Gambler advances in IA
vor OF the ne-price-the-year-rou the
DRY. is that while the price OF eggs may
go down in the summer months to, say
"A cents per dozen, the chances are that
the consumer. buying from the thou
sands of dealers, who do not guarantee
their eggs, will find that three Of the
eggs out Of his dozen are not good. The
eggs are not guaranteed, you see, so he
not lily loses cents on bad eggs, but
TO cOmplet, his dozen he will be forced
to purchase three more eggs at a cost
of cents and for his dozen he real
" paid Sc cents. According to Mr..
Gamblers working basis, you purchase
IL eggs for IS cents, whether the mar
ket price is "a cents or 81 cents. Av-
eraging the two it is evident that by
his plan the consumer does not lose
even in a monetary way on the year
round purchase. and he has the added
and decided advantages of knowing that
when he buys IL eggs, he gets II eggs
that are fresh
Having his name and the date laid on
every egg is pretty good advertising,
too. so Mr.. Gambler declares. For in
stance. you drop into the restaurant in
a club, where Mr.. Gamblers farm is fur
nishing the eggs. The date of your
breakfast, you say, is February 20.
When our. order of boiled eggs comes
in you see stamp date Of February 25
on one side and Briarcliff farm on the
other The date relieves all fears and
you open your eggs knowing that they
were laid the day before and are per-
fectly fresh. The date of those rarely
fresh eggs assures the consumer, and
Briarcliff farm stamped on the other
side advertises Mr.. Gamblers business.
Not bad advertising, that
Leaving the business or rather the
selling feature of Mr.. Gamblers new
venture
Briarcliff farm covers is acres Of land
near Druid Hills. is beautifully situated
on a number OF little hills, well wooded
on the north side and cleared on the
south. Mr.. Gambler was not so infat-
uated. as some of his friends laughingly
suggested, with the racing game that he
named his farm after one of the famous
automobile race courses, but named IL
because of the nature and situation of
the land which the farm covers. In
bottom between two OF the several hills
on the farm. Mr.. Gambler encountered
triar patch, which covered about an
acre. When he waded through that briar
patch one day some months ago, before
he had IL cleared away. he Immediately
| decided that Briarcliff would be the
most appropriate name for his farm.
And so Briarcliff farm. which bids fair
TO have an international reputation. got
its name.
The houses many OF them already up.
which are being built to house $4,000
chickens. every one have concrete floors
and concrete walls up to two feet above
i the ground. Not only did Mr.. Gambler
have these chicken houses erected OF
concrete because he thought that sub
stance would-be more durable than wood
/ but for the special reason that with
/ floors and part of the walls made Of con-
crete IL is impossible for either rats. lice
or vermin Of any sort to reach the chick
I ems.
In the interest of cleanliness. and TO
/ Dor for single man by playing a hose
en- houses. Mr.. Gambler has had them all
built on slopIng ground. These houses
which are divided into many pens, are
TO feet in length and one end is always
about seven. feet lower than the other.
The houses have been erected upon this
sloping plane in order that when they
are flooded with water il win be easily
drained away On account of the fire.
quency Of the baths given the chicken
houses, the fact that they are all on an
incline plane saves a great amount OF Ia
Dor. for a single may by playing hose
on the upper end can clean and drain the
whole house in very short time.