The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1911-01-08
STATE HAS BIC
OPPORTUNITY
SO Declares an Advertising
Expert From the East
ern Country.
No FAIRER LAND ON
THE FACE OF THE EARTH
II People of the World Knew
of the Promised Land,
Then What?

Declaring that Utah has not made
greater advancement because the citi-
zens are 'just drunk" with the opportu-
mites surrounding them. j. Leonard
Fowler an advertising expert Of Omaha
Neb.. made an urgent plea for more pub
llcity about Salt Lake City and this
state at the Commercial club Saturday
night.
Mir Fowlers address was listened to
by Il large number OF prominent busi-
ness and professional men. His remarks
were interrupted time ana again pS
"Therc is no fairer land on the face
of the earth than Utah" asserted the
speaker. salt Lake City is almost
feminine in exquisite loycliness. Paint
q picture Of a Utah day and Gods ma.
turc--thc mountains and the brooks Tell
lands and the splendid water supply. Tell
the people OF Iowa, Kansas, Nebraska
and Illinois about these things. THOU.
sands OF persons in those states are right
this minute begging the Most HiEh TO
give them what you possess
Tell the People.
II have Travelled thousands of miles in
this state and from Ogden To kiehneld
] have never seen an Iowa tarm. Wlthln
"a few weeks 5000 land seekers have
passed through ogden, going west. Why
not keep some q! them here In Weber
county. understand, only 81 per cent OF
the land Is under cultivation; There are
about ~ 600 900 acres OF land IN this
state and only 100000 acres OF land un-
der cultivation. Tell the people OF the
middle west about this land. Tell II
abroad that w. l.. Garrison or Osucn
raises lls9 pounds of cherries on ehcn
tree on one acre Of ground. Send the
news Of Utah's great resources out WIN
Il clarion voice.
Advertise Right,
You are bound to to get sesuids II + you Sn
IL and a way to avoid 1t. Advertising is
simply the placing before Il man OF
tangible por,unity-somethlns he can
i:ll,,. advantage pf. II is simply an cdu-
cation To make Il pay and bring re-
suits il must be specific. timely, peril,
nent. persistent. consistent. sincere ana
plausible.
spent in advertising in .he United States
each year, Not long ago one concern
spent $4,000 for one ed to advertise
Memphis, Tenn" wants factories
James s. Warren has just appropriated
0,000 10 carry on this compaign Mem
lhis has 4 population Of about lio,OOo
To bring factories 10 that city over 81 !
per capita is being expended by that
city As a result OF judiclous adyertls-
nous Dcs Moines III 1900 had a popula-
lion of about ~ l3?. Advertising brought |
this population up TO S6,36S. gain OF
- rcr cent in ten years while the state |
of Iowa lost ) per cent I'm population.
Thls is only one Indication OF the great |
results obtained by community adver- I
Using.
Kansas City Has Advertised.
Kansas City has increased 60 l-lo per
,ot cent IN population Jacksonxiiie; "a Fig.
cent and Fort Worth. III per cent. as
result Of advertising.
Seattle has developed from hamlet |
TO au exporting and importing city OF |
world Wide lcnown. not through It's posi- |
ton, because Tacoma is better situated. |
but through good advertising.
Land Hungry People,
Land hungry people have. gone TO the
being erected where ten years ago jack
ais and coyotes howled. Idaho. an ud- |
Joining state. has increased In population |
about ioi $40 per cent Why not get
get them If you select the field you want |
Them 10 come from and advance the op-
portunities OF this state, that they may |
desire consistently Make Utah appear
10 them as an opportunity. Ii the peo- !
pie OF other states only knew what you |
have out here there would be an exodus
of strong men and good mothers to Utah |
Give the People Chance.
"Givc the girls and boys of Iowa Kan
saS. Nebraska, Illinois and other states |
n chance. Keep them from going TO the |
big cities. where the girl will go into u
department store and the boy 10 truck
ing III ~ NllOcSHle mouse, III nTSts L ell
the world that Utah Is the finest spot in
Gods green outdoors"
MIR Fowler was introduced by JOY II. |
Johnson, president of the Commercial !
club. who spoke OF the work OF the pub
licity bureau and the Importance OF the !
development OF Utah's resources. Follow |
ing Mr.. Fowler. Louis r. Boyle. agri-
culturist in charge OF the Intermountain
Industrial association. outlined in brief |
the work that the association is doing in
this state.