The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1911-06-22
SUPPORT YOUR
HOME INDUSTRIES
TRADING AT HOME MEANS AN IN.
CREASE IN YOUR OWN
PROSPERITY.
MERCHANTS SHOULD ADVERTISE WELL
Big Catalog Houses Gain Trade Prin.
cipally Through a Liberal Use
of Printers Ink.

whenever a plan is suggested for
the development of the town the first
suggestion. invariably, is Bring I'm
more industries" 1t is customary to
throw out all sorts OF Inducements for
the location of factories, including
exemption from taxes for a time. free
sites and bonuses, all these methods
nave contributed so much toward
building up hundreds Of prosperous
municipalities that their wisdom can
not be questioned. Anything that
Will add to our desirable popuIation.
hat will give employment to men who
support families and thus contribute
to the general welfare, is at all times
desirable.
Bu the people who join heartily in
the work of bringing new industries
and who show the greatest enthusiasm
over this feature of the public work in
which all good citizens share. some
times are the first to forget that the
new industries brought in and the
old ones already here require contin.
nous support and failing to get il. be-
come a hindrance rather than an aid
to development.
We are apt to overlook, too, the
fact that the home merchant is entitl-
ed to as much consideration as the
factory which We have obtained by
special effort. The merchant is a
neccssity-eYen more so than Tho
factory: for who cares TO live in q
community where there are no stores,
or where the stores are closed and
barred and the merchants have moved
away. forced to other fields by lack of
patronage?
The retail store, properly conducted
is an industry that should have the
support Of every loyal citizen. Our
pride in the home town is measured
by our Willingness to support It's
merchants and its industries.
1t is not necessary to build a Chin
Csc wall around our communicate re-
fuse to buy outside when we can do
so TO advantage. But the man who
will send away for something that he
can buy at home needs education and
lacks loyalty. Sometimes unfortunate
ly, the very n who should be least
liable to this criticism, the local mer-
chant, is given TO sending abroad for
things which he ought to buy from his
ncighbOrs. Then, again, there Is the
farmer who finds It easier to mail his
order to a big city than to come to
town. Often he is handicapped by
bad roads and thus has a valid excuse.
But he ought to be able to buy by mail
from our W merchants as safely and
as advantageously as from someone at
a distance with whom he has no &C.
quaintance. II he is not furnished the
facilities il IS time for the improve
ment OF our merchandising methods.
And he ought to have good roads
that would make the trip to town a
pleasure.
Now a word to the merchants. No
will become a business center so
long as its business men rely on a few
merchants { o make the effort TO bring
trade TO town. Too often the men
in a few lines of trade are about the
only ones that advprtisa and roach
out for business. Other merchants
wait until these men have induced the
people to come to town and content
themselves with trade that naturally
to the other place. A public
spirited man should ask himself II he
is doing his part in attracting people
TO town to trade.
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