Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1911-04-22
A Making Highway of
Opportunity for the People
OF New Jersey
HOME

H-o-M-El
It's pleasant even to WRITE the word Home" Though not de-
rived from the musical Latin HON meaning mart somehow
suggests it by Its similarity; and assuredy the true home Is the one
spot where man (neaning all human creatures) finds highest enjoy
fent-utmost peace.
ence--t is HOMEi Iii a place of refuge from toll and strife-a haven
Of repose after the cares of the day-a snug retreat in the after
noon of life.
After the mere house itself comes the HOME-makine-the adorn-
ing and funishfng-the fulflment of cherished ideals of sweet dones-
tic decoration-the putting in place of furnishings whose beauty and
whose comfortgivfng power make them seem like quiet friends who
will play their intimate parts in your life throughout the days and
nights-and years.
No wonder, then, that In telling our Saturday evening readers Of
our aims and ideals in respect to the big Greenhut Building" as q
complete home-out6ting enterprise, we are governed by this creed:
EVERYTHING FOR THE HOME, AT POPULAR PRICES
AND OF GREENHUTG UARANTEED QUALITY"
In stores devoted to more than one kind Of merchandise, home
outfttings usually form mere departments-as they have, hitherto, IN
THE Big Store"
But NOW our Creenhut Bull ding is devoted EXCLUSIVELY to
home-equpment, and is an aggreg alton OF
TWELVE COMPLETE STORES,
each a carefully chosen business, under ONE roof and under ONE
administration.
Each of these specialized stores shows a range Of merchandise and
prices exceeded by no SEPARATE store Of its kind
Each Is under highly specialize d and able leadership.
The Main Floor and Basement are given over to The Housewares
STORES --0ESpIdy1HR upWdIQ OF nifty tHOuSdHu kltCHC SdfdCH dHdo tnCI
wares; a "Chinaware Store" showing endless pretty table and fancy
china from every great pottery in the world; a Lamp Store that Is q
lovely haf-acre of sdntinating fairyland; the "Cut-Glass Alcoves, a
Respondent realm Of sparkling crystal In infinite variety of cuttings and
shapes and prices; the "Artwares Transept" representing the beauh-
full conceptions OF the worlds studios and ponerfes in snow-white
sculptures, rich bronzes and brica- brac in exquisite ornaments, gar
lands and ~inimitably graceful figures.
The First Floor Isl the home of the "carpe. and Rug store" one of
che largest in the metropolis, showing patterns and cooings in both
that are the very essence of servce and beauty; the Upholstery Store
and Lace Curtain Arcades," glowing and iridescent in beautiful per-
spectives of every good sort of mo deratecost drapery and OF fair AID
spotless lace curtains In thousands of pretty and inexpensive styles; the
Oriental Rug Gallery" whose matchless designs and coonngs the Far
Eastern nimblehngered weavers have taught American eyes to love;
the Picture Galleries" to do justice to which would require more than
this space would begin to permit.
The Second and Third Floors comprise our vast "Five-Aere Furni-
ture Store" filed with furniture of honest workmanship and at prices
that have built up this prodgous furniture business; also the newly
opened Bureau of Office Outfits" one of the most finished and COM
prehensive in It's field.
Bot, Best of ALL tie merchandise of each Of these stores Is dominated
BY Cneer5m- SegeI Cooper Co. LOW PFCES-for EVERYBODY
begdnnlss uth those for tie hsnabes st uase-eane.
With all this, and with special prices and attractions at all times.
this great Home-Making Institution is today an inexhauiible source OF
inspiration, economy and satisfaction of heartsdesire to millions OF
housewives In Manhattan and its envrons.
Just now this "iome-Making Highway" leads directly to the Sum-
ner-home beautiful Every sunshine-sufused section OF It is vibrant
and housekeeping.
Come and INSPECT this great building-SEE FOR YOUR
SELF. Then to OUR enthusiasm will certainly be added-fOURS!
- Cs~- T~~-~ Co