The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1911-08-05

MADE IN FOUR MODELS for 1912: Fore-door Five-Pas-
senger Touring Car $780, Fore-door Detachable DENT
TOnneGu, $780, Foredoor Roadster $110O, and Coupe
$1475. Full detailed specifications in the catalog.
THE STORY or FLANDERS ao" is even more simply told
There change in this sterling modenot the slightest
either in mechanical detail in appearance We could
chance for improvements
SHE HAS COME INTO HER OWN-neyer was more signal
victory than this has achieved did any automobile
enjoy greater over-demand than Flanders $50" does now
and with an output of 100 day at that
you WILL REMEMBER that like all new models Flanders
$50" did not up to Designer Heaslets hopes the first
season-19o9-1O There several minor defects.
WE SAID so FRANKLY in our adj announcing the i'm
proved 1911 three speed model Competitors criticised
severeysaid it bad business to e all knew to the
public" Well, perhaps only it didn't work out that way
much to their chargn.
WE USE STRONG STATEMENTS in our ads--we have
the goods and ordinary terms cannot do justice to them So
do others deal in superlaveswhen they proclaimng
hoped-for virtues. Past they sngulary silent
about, however.
We HAD TO ADMIT that the twospeed idea was wrong for
touring It's only advantage was cheapnes Of manu-
factue, and while had the customers interest at heart
when designed the two-speed Flanders $50" found
mistaken and that the buyers
anyway-would gladly pay trife to have the added
efficiency and superior control of hreepeed seectve slid
ing gear transmission.
WHILE WE WERE ABOUT 1T we designed the handsomest
foredoor touring body that moderate pc
ed car.
AND WHAT A RECORD she has made-it is simply spIen-
did, Discedted by her past dealers and individual buyers
alike supecrtica Competitors knocked for fair and
tried to convince buyers that the hreespeed model really
great improvement the former twospeed We
times think this very knocking greatest advertise
ment for of course the public knew that the whose
this bore would stand back of the product had
been his pride from the first
so THEY DETERMINED TO Try the new car out. And
they certainly did figure out gruelng tessspeed hill
climbing mud plugging, sand fghting-every imaginable
stunt that could break down prove her ability And
Flanders go" always up smiling The establishment Of
her opponents something From that time she has
forged steadily ahead sweeping from her path every Woudbe
rival till today she acknowledged leader Dealers tell
get enough hreespeed Flanders "20s to fill the demand
IN LARGE CITIES buyers are SO well informed they simply
won't accept substutesthey will order six months ahead
and wait for Flanders 900 rather than take assembled
tn carr substitute But in smaller towns, where there
fewer and folks don't have good chance to
pare performance and durability dealers are still able to
persuade buyers the limitations Gust good That is
where the ftn cars" thrive
WE HAD IN MIND in designing this car the great class
Of welo-do business who want family touring of
high efficiency seating five and capable of taking them any
wherpeope who want of sterling quality and yet feel
they cannot afford large as EMF go"