Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1911-06-17
WILLIAM H. BROWN
TELLS OF FUTURE
OF MOTOR TRUCKS
President of MATS Motor Truck
Co. Explains Why He Quit
the Pleasure Car.

In an interview recently William II.
Brown, former vlce-presldent Of the
Wyllis-Oyerland Company, makers Of
the Overland cars. and now nresiden;
of the Mais Motor Truck Company.
explained how he came io leave this
pleasure vehicle field and begin the
manufacture Of h~igh-grade motor
trucks for commercial purposes
Mr.. Brown said:
During the last few days many of
my friends have asked why J ieft the
pleasure car automobile man4faetur-
ing business and took up the motor
truck business. Many have asked for
reasons WY, for the motor truck.
First, l beg to assure Interested per
Sons that the end OF the pleasure gar
has not come: TAR from it, rs / believe
1t Is here to stay.
1.-THE motor truck business is newer
1t is an altogether different PROPOSE
ton. with a pleasure car there IS the
sport element of racing, the joy ele-
ment of pleasure tours, the family eie-
ment of added comfort and recreation
for tho family as well as the business
proposition for the man who works
with his car. With the truck 1t is a
hard headed business proposition
alone. While a man might be led to
buy a passenger car because Of it's
rakish lines. its racing history or its
many pleasing assets, he would not
buy a truck unless ii is a money maker
and saver, the same as any other piece
of machinery in his shop or factory.
But the traok IS IN inevitable out
come of the epoch that conceived q
telephone, a harvester and a cash reg
lister. The first men to discard the OK
cart probably had horses that ran
away and upset the loads. Wiseacres
shook their heads and determined to
stick to OK carts, as they We're thought
safer and cheaper. Another knock
down argument for the OK cart: The
most ignorant slave could guide the
oxen, but men who could handle horses
seemed ~.extravAgant, But time changed
all this; horses were tanned and men
learned to drive them. And the horses
have earned their keep ever since. At
first the motor truck was crude and
unreliable. Then 1t was complicated
and still unreliable. Then makers tried
to apply pleasure car GLASSES to truck
ing-a failure, just as though a man
tried to hitch his t~rotting horses to a
heavy wagon.
las / have said before, civilization
has progressed as men have conquered
the science of locomotion. The truck
helps the business man with a load to
carry to enlarge his hour and decrease
his mile. Time and distance have al
w1ys baflied men in their efforts To
accomplish. The truck is a modern
step in this direction.
aside from the purely dollar and
cent proposition the truck needs to he
reckoned from the sanitary viewpoint.
The white wing will soon be a thing
of the past ingthe eongested city streets,
and the accommodating waste and flies,
with their disease menac will be done
away with to a large extent. Then, too,
the streets are not torn up by the
smooth-running trucks. Money will be
saved as we'll as health and more san
itary conditions added.
"It Is a fact, also, that the traffic con-
ditions will be bettered by the use of
trucks. II is a certain test that trucks
can be dispatched across street inter-
sections and long congested trafic
paths with twice the rapidity that
horse-drawn wagons can. Then the
paved streets arc not for horses feet.
There are many reasons why the truck
has come to stay. reasons, too, that are
not as prosaie as they seem to be-