The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-08-06
Flanders $50" Fore-Door TOURING c.

TlanQerS ZU rOl
detail or in appearance. We could zee no chance
Tor improvements.
SHE HAS COME INTO HER OWN-never waa
more signal victory than this car has achieved.
Never did any automobile enjoy greater over
demand than Flanders 800 does now and with
an output of 100 day at that
YOU WILL REMEMBER that like all new
models, Flanders 40" did not come nm r.
Designer Heaslet's hopes the first season-
l909-1O. There several minor defects
WE SAID SO FRANKLY in our ad. announcing
the improved 1911 three speed model Com
petitors criticised severely-eaid it was bad
business to tell all knew to the public"
WE'LL perhaps-only it didn't work out that wav
much to their chagrin.
WE USE STRONG STATEMENTS in our ads
we have the goods and ordinary terms cannot do
justice to them. So do others deal in superlatives
when they are proclaimng hoped-for virtues
Fast errors they are singularly silent about
however.
WE HAD TO ADMIT that the two-sneed ;dse
was wrong for touring car. Its only adyant-
age was cheapness of manufacture, and while
we had the customers interest at heart when yye
designed the two-speed Flanders "2O'', we found
we were mistaken and that the customer-ex-
perlenced buyers, anyway-would gladly pay
trifle more to have the added efficiency and
superior control Of threespeed selective sliding
gear transmission.
WHILE WE WERE ABOUT IT we designed the
handsomest fore-door touring body that ever
was seen on moderate priced car.
AND WHAT A RECORD she has mace-;t ia
simply splendid. Discredited by her past, deal
ers and individual buyers alike were super
critical Competitors knocked for fair and
tried to convince buyers that the three-speed
model was really great improvement over the
former two-speed. We sometimes think this
very knocking was greatest advertisement
for, of course, the public knew that the man
whose name this bore would stand back of
the product-1t has been his pride from the first
so THEY DETERMINED TO TRY the new car
out. And they certainly did figure out some
gruelng tests-speed hill climbing, mud plug
ging, sand fighting-every imaginable stunt that
could break down car or prove her ability.
And Flanders 20 always came up smiling
III he astonlsh1nent OF her opponents some
thing to see. From that time she has forged
steadily ahead, sweeping from her path every
would-be rival till today she is acknowledged
leader. Dealers tell us there would be no other
light touring car sold if they could get enough
three-speed Flanders ZOOS" to fill the demand
IN LARGE CITIES buyers are 80 we'll informed
they simply won't accept substitutes they will
order six months ahead and wait for Flanders
10 rather than take assembled or "tin
car as substitute. But in smaller towns, where
there are fewer and folks don't have as good
chance to compare performance and dura-
bility, dealers still able persuade buyers the
limitations "just as good" That is where the
''tin cars thrive.
WE HAD IN MIND in designing this car, the
great class of well-to-do business men who want
family touring car Of high efficiency, seating
five and capable of taking them anywhere
people who want car of sterling quality and yet
feel they cannot afford as large as EMF
"3O",
NOW WE COULD HAVE DONE as we did with
EMF 40" five years ago-desgned with an
eye single to mechanical excellence and without
regard to appearance, But that day has passed.
The opinions of other makers to the contrary
notwithstanding, we believe the farmer and the
man In the village has Just as artistic sense-is
Just as we'll informed on up-te-date design as the
city man. And we determined to make hand
some ear as wall as good ene
d. A. PRENTISS. Agent, /;