The Washington times., 1911-08-10

In an article appearing July q, in the
European edition of the New York Her
aid, Frank A. Munsey cordially con-
graduates the New York Evening Tele-
gram upon its Inauguration of a Sun
day evening edition. He also voices the
prediction that this new feature Of that
| newspaper will be a great financial and
popular success.
The article, appearing shortly after Mr..
Munsey's arrival at Carlsbad. during an
automobile trip on the Continent, fol-
lows:
There is but one New York in all the
world" asserted Mr.. Munsey, and the
Evening Telegram is the first to grasp
il in the Sunday evening field. The peo-
pie Of New York and its surrounding
communities are alert. eager. restless
the kind of people who are not willing
to wait for news, but who want It on
the minute. Moreover, the advertisers
of New York are so many and so broad
and able that they will give great sup
port to this new venture. Frankly, /
wish 1 had that field, and 1
have been hoping that an evening news
paper in New York would come into my
hands before anyone else brought out a
won't wait for ever
Pioneer In Field,
Mr.. Munsey Is the pioneer in Sunday
evening journalism and has successfully
demonstrated it's need and possibilities.
notwithstanding the fact that when he
brought out his first issue in Washing
ton, a little more than two years ago,
annfhar inlirnaliSf Whn
had confidence in the idea.
In Washington, Baltimore and Phila-
delphia Mr.. Munsey has evening news
papers, and It was to make them
straight seven-day issues that he added
Sunday evening editions These Sun
day afternoon issues are not indepen-
dent newspapers, but precisely similar
to the issues of any other day of the
week. 1t was but ten days after his
conclusion that Sunday evening news
paper would have merits enough to JUS
tify its publication that he brought out
his first issue in Washington, though
the venture involved the format ton of
a special Sunday press service covering
the world. To make the venture more
thorough, one week later Sunday aft
ernoon issue was added to his Philadel-
phia paper, and in another week such
an edition appeared in Baltimore.
There were well-founded reasons for
this seeming recklessness," Mr.. Munsey
explained. First, the news service cost
too much to be borne by one newspaper
and leave any considerable chance for
profit. With the cost of this service
distributed over three newspapers, the
possibilities were greatly improved.
Again, a newspaper issue of that kind
might be a success in one city and
might not be equally well received in
another. The test could be made more
thorough by trying it out in three
cities than in one" y
Conditions to Be Met.
Mr. Munsey discussed the conditions
which have demanded the Sunday after
noon edition of the up-to-date news
paper.
News Is news when 1t happens"
said he; land we want 1t hot off the
bat On every day of the week other
than Sunday the news is served out in
several editions, and in the bigger cities
seemingly every minute. With no Sun
day evening issue, however, New York
has been waiting the news of the hap
penings of the world from little after
midnight on Saturday until the Monday
morning papers-about twenty-seven or
twenty-eight hours. This Is not good
enough for a people keyed up to the
rapid-fire of weekday Journalism.
THE happenings are too numerous in
the whole. wide world. And with WIRE
less telegraphy, cables telegraphs, tele-
phones. ard other arteries of rapid COM
munication, the whole world has been
knit together into sort of common
neighborhood.
"Cyclcnes, floods, tidal waves, disas-
ters at sea, confiagrations, Deaths
these and a thousand other things occur
the same on Sundays as on other days,
and If they are important enough to re-
port on weekdays, they are important
enough to report on Sundays. And the
public wants the Information as news
and not as history"
Mr.. Munsey pointed out that the
people Of the United States are becom-