The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1911-05-02
AUTO FACTORY
SENT TO FARGO
HOW EMF AND FLANDERS
CARS ARE MApE-FRoM PIG
IRON TO FINISHED PRODUCT
SHOWN HERE TopAY-sPo.
KANE NEXT STOP.

Walter e. Flanders, general manager
or the EMF CO., has hit upon what
Is considered the most unique method
OF exploiting and broadening the au-
tomobile business through series OF
educational moving pictures. showing
the various operations incident 70 he
manufacture Of the cars that has ever
been brought to the attention OF the
public. More than 10000 feet Of Aim
comprise this set OF moving pictures,
and 1t Is the longest commercial film
ever made costing more than $50, 900 TO
develop Practically every operation
in the EMF Co.'s eight mammoth
plsnts at Detroit is illustrated and
the educational benefit derived bv -ha
company's dealers can hardly be es-
tinated.
"A company of EMF officials. head
ed by IT. III. Smith. supervisor Of
agents IS making a tour OF the com
pany's branches, which takes them
from coast to coast and includes about
5000 miles of travel Besides, Mr.,
Smith, the party Is composed of w ].
Lane, special factory representative OF
the E-M-F Co, and J. o. Hahn. oen
tral states supervisor, William SouIes
former racing driver and J. III. Nutter,
moving plo&ure expert. They are ship
ping them IN q special car, in addition
TO the moving pictures, one OF The
new model Flanders go" fore-dore.
three speed touring car which the
company is just bringing out at $500
This car was given series OF most
rigid tests this morning to the entire
satisfaction of the fifty dealers here
fTom North Dakota. j. A. Graham,
manager of the EMF Co, Fargo
branch acted as POSTMASTER at the
luncheon which took place at IL o'clock
at Prizes hail. About seventy-flve
people were present and Immediately
after the luncheon and the few after
dinner talks which followed it, the
moving pictures were shown.
A descriptive lecture given by f. III.
smith accompanied the pictures and
each operation was plainly described
for the dealers benefit. To dealers and
the public, Mr.. Smith said:
This method Of showing the EMF
Co.'s 1900 dealers our new model
Flanders car and the moving pictures
of our factory operations is character
istic of Walter e. Flanders, the man
who has made the EMF co. what Il
is. Mr.. Flanders gives a distinctive
human touch to everything ha does
He regards the company's dealers as
the back bone of the organization and
his partners In business. He was the
first automobile manufacturer to es-
tablish profit participation in his fac
tory and today a large part OF the
$4,000 men working in the snop Of tha
EMF Co. at Detroit, participate in
the profits OF the company through a
bonus system which Is based entirely
on merit.
1t is source of great regret to me
that Mr.. Flanders could not have been
with us in Fargo today, and also Geo
H. Keller, general sales manager. "a
1 would like to have had each one Of
our dealers meet them both person.
ally. The moving pictures have prov
en- a source of great educational bene-
mt to the 10000 more dealers we have
shown them to and there ia
no question in my mind, but that the
show-me- method is by far the best
We are all very much pleased with
the aggressive ways of merchandising
used by the EMF Co.. Fargo branch,
and its dealers, and it is certainly a
pleasure to get into as live town as
Fargo and meet personally SO many
aggressive, up-to-date business men,"
Haw Fargo Is classed.
Fargo as distributing center liz
classed by the EMF Co. as one of
the thirty cities in the United States.
The company picked thirty cities in
which they placed branch agencies and
his city is one of them. The pictures
are to be shown first in each of these
thirty cities. They came from Min
neapolis to Fargo and the next 1ump
VIII be to Spokane. Then they win he |
shown in few other coast cities and
such places as Salt Lake City, Den |
ver, etc.