Omaha daily bee., 1911-04-19
Daily Newspapers
Best Advertising
Mediums-Taylor
Man of Unlimited Experience Gives
His Views at Banquet in
Chicago.

CHICAGO, April 1S-tSpeclal Telegram
Daily newspapers as effective advertising
mediums were given unlimited praise by
President David l.. Taylor of the Taylor
Critchfleld Advertising company at a ban
quet given in his honor by the advertising
men Of Chicago at the Blackstone hotel
last evening. These statements by one of
the recognized advertising authorities of
the country, after a discussion of maya
zines. weekies, bllboards and other ad-
vertising mediums were received with great
applause by the advertising men present
Il am for the daily newspapers strong
because / appreciate the wonderful vitality
of their immense circulation" said Presi-
dent Taylor, who as head of perhaps the
largest advertising agency in the country.
places millions of dollars worth of adver-
Using for over 600 of the leading advertis-
ers Of the United States and Canada.
THE daily newspaper is a great and
quick influence on the public mind. Being
the carrier of the every day news in which
we are all interested the advertising It
contains naturally becomes part of that
news The metropolitan daily newspaper
can no longer be considered an exclusive
city proposition. It blankets a great big
portion of the country within the radius
OF the city In which 1t is published. 1t is a
quick action, rapid firing gun that gets
immediate results.
Il recommend the daily newspaper not
only to the general advertiser for publicity,
but to the mail order and agricultural ad-
Vertiser who wants to reach not only the
small towns, but also the farming com
munides within the radius Of each city"
Mr.. Taylor's company is identified with
number Of great advertising successes.
-Four years ago he resigned the vice pres
idency of the Lord & Thomas Advertising
agency to become member OF the Long
Critohfield advertising corporation, the
name OF which has recently been changed
to Taylor-Critchfield company.
The dinner was given by publishers, ad-
vertisers and advertising men in general
and guests came from all parts of the
country. 1t was held in the banquet hall
OF the Blackstone hotel, Chicago. and the
attendance numbered several hundred
Among the prominent speakers were
Robert H Davis, editorial director of the
Munsey publications; Hon. Lafayette
Young, United States senator and Publisher
of the Des Moines Ia, Capital: Prof. c. w.
Burkett, editor OF the American Agrlcul-
tur1st; R H. Sammons, vice president of
the Corn Exchange National bank: Hal s.
Ray. assistant general passenger agent
Rock Island system
Mr.. Taylor Is one of the men who has
made history pretty rapidly In tho last
ten years and is identified in a big way
with largo number of the greatest ma
tiond accounts He was a partner in the
former Frank B. White company, which
no left to become affiliated with Lord &
Thomas. He resigned the vice presidency
OF that company four years ago to become
q member OF the Long Critchfleld corpora
ton, the name OF which has recently been
changed to Taylor-Critchfield company
MIR. Taylor In president and general man
ager.
This change OF name. as well as the
recent removal OF the companys offices
to what are said to be the largest adver-
Using agency quarters In the country, sug-
gested TO Mr.. Tay1Or's many friends among
the national advertisers and publishers the
idea Of this testimonial dinner, which
proved TO be one OF the most notable
events Of the kind in the history OF ad-
verttstng.