davidaulloa/AmericanStories huggingface dataset:
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18

If the money that is spent every
year by occasional" advertisers were
added up it would be found to amount
to a large sum. BY occasional" adj
vertising l mean the using of space at
irregular periods in your newspaper.
Local publicity is often done this way
under the excuse of helping the pa
per, but the real reason, If the adver-
tiser could be got to admit it, is that
he is half~hearted about the matter
He partly looks upon advertising as a
luxury anyhow, and SO curtails his
expenditure on it to the lowest limit.
Although the retailer may regard
publicity as a luxury, IL yet seems to
be a dream on his part that one day
he will make some real success and a
handsome fortune through advertis-
ing. They know that huge fortunes
have been and are being piled up by
retail merchants with the aid of this
llmitless force, and they have secret
hopes that one day they also may
strike the royal road to success If
they but knew 1t that road lies
straight and plain before every retail
er in the country If he would only
open his eyes to see it.
Is a Steady Pull.
John Wanamaker the great New
Herh and Philadelphia retail mer-
chant, on one occasion said: "Adver-
tising doesn't jerk; it pulls" 1t
begins very gently at first but the
pull is steady. 1t is lkened to a team
pulling heavy load. A thousand
spasmodic, jerky pulls will not
bulge that load, while one-half the
force in steady effort will start and
keep it moving"
Here is the solution in a nutshell
steady effort The merchant who
uses newspaper space occasionally"
is simply wasting his efforts. 1t is the
steady pounding--and pounding again
that makes success in advertising as
in everything else. All advertising is
good in proportionate degree to how
1t is done, and even occasional adver-
tising has some value, but to be sue
cessful to the point of permanently
increasing your bank account, it
must be done persistently and system
What would you say about a clerk
in your store who waited on your GUS
toners for a day or two nd then sat
down to rest for few more days, |
leaving the customers to attend TO
themselves? You know how long
your business would last under such |
1t is the same with
advertising Publicity in
your newspaper is simply salesman
ship on paper, and the same rules APP |
ply to 1t as apply to salesmanship in |
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18

A. C. Van Walters, of Independ-
ence, came up Saturday for an over
Sunday visit with relativess. He re-
turned home today and was accompa-
MED by Mrs. Van Walters, who has
been the guest of her parents, Mr.. and
Mrs. j. E. Fowells, the past week.
Corvallis Gazette Times.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18
Seemed to Give Him New stomach.

Il suffered intensely after eating
and no medicine OF treatment I tired
seemed to do any good" writes II. N.
Youngsters. Editor Of The Sun. lake
View. Ohio. 1.-The first few doses Of
Chamberlain's : Stomach and Liver
Tablets gave me surprising relief and
the second bottle seemed 20 give me a
new stomach and perfectly good
health" For sale BY al god dealers
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18
Internally

DIR. Bells Anti-Pain cures collie, flux.
diarrhOea, cramps and all bowel COM
plants.
EATERNALLY:-Cures sore breasts,
eOrns, bunions, toothache, neuralgia,
and all pains. Sold everywhere. Il is
antiseptic.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18

Buy it now. Now is the time 10 buy
bottle of Chamberlain Collie, Chol-
era and Diarrhoea Remedy. 1t is al
most certain to be needed before the
summer is over. This remedy has no
superior. For sale by all good deal
arS
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18

Newberg Graphic: Henry Glenn
mems prize sweet pea exhibit attract
ed much attention. Forty-three varie-
ties were on display. 1t was an eye
opener to those to whom sweet peas
had looked alike.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18
We Guarantee Every Boz

of DR.. Bells Antiseptic Salve to do
what we claim. Try it for ulcers,
boils, running sores, letter ringwom,
eczema, salt rheum, fever sores, cuts,
bruises, pimples, black heads, chaps,
felons, burns or any skin disease. 25c.
a box.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18

An ordinary case of diarrhoea can,
as a rule, be cured by a single dose of
Chamberlain s Collie, Cholera and Di-
orrhoea Remedy. This remedy has no
superior for bowel complaints. For
sale by all good dealers.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18
A Cold

Is not necessarily serious, provided it
is taken care of. 1t is frequently the
starting point of many dangerous dis
eases. When it comes use DIR. Bells
Pine-Tar-Honey. Look for the bell on
the bottle.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18
satisfaction of Mortgage.

The Observer has added Satisfaction
of Mortgage to its stock of legal
blanks. Notaries and attorneys may
now secure them in any quantity de-
sired. Phone orders for legal blanks
given prompt attention.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18
PHONEREPLACESTELEGRAPH
Southern Pacific Adopts New System
in Train DlspatchIng.

SAN FRANCISCO, Aug. 1S.-The
work Of train dispatching, one of the
most exacting in the whole field of
railroad management, is to be made
much easier for the dispatchers of the
Southern Pacific Company on sew
eral entire divisions and on parts of
other divisions the work has already
been lightened TO a great extent. The
strain that the dlspatchers usually
work under is being and will be alle-
waited by the use OF the telephone for
train dispatching.
The old method of using the tele-
graph key for all dispatchlng has
been found too slow. Where it for
merly required considerable time to
transmit train orders by telegraph, a
comparatively short time is now re-
qulred. By a system OF repeating all
messages and writing them down as
they are sent and delivered. the oper-
ator and dispatcher are able to keep
even a more complete record OF all
that transpires than II using the tele-
graph. Practically the only differ
ence between the two systems is that
the telephone urges direct conversa-
tion and the telegraph only written
words transmitted by the compara-
lively slow Morse alphabet With the
telephone the dispatcher gets In closer
personal touch with every man on the
road through the use OF that instru-
ment than he was ever able 10 do
with the telegraph.
In Use In California.
At the present time telephone dis
patching Is in operation between sa-
iinas and Santa Barbara on the Coast
division Of the Southern Pacific lines;
over the entire shasta division; on
the sunset. the Sunset and Western
and the McKittrick branches. and win
soon be Installed between Sacramento
ana Sparks. Exchanges are being es-
tabiished and any operator on the line
need only take down his receiver and
pronounce the name Of his station 10
secure The immediate attention OF the
dispatcher. The dispatcher has fan
control over the line. and no operator
IL allowed TO cali up another station
The dispatcher viii DO the calling for
him II business requires a. Il is only
a question Of time until The telegraph
VIA sarre only as an emergency ser {
vice on the Southern Pacific i.nes. {
Another advantage - The telephone /
lIst.m ia the sImp'icitif. q being pos
rIhle lor ary memter q a train crew /
io TAP e ieleprure ilre and teu Of q
irrin Hreck. uh1e "a requires an cr-
fert % tap 3 telegraph iine.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18
Saturday special-Sherbet. We
make prompt deliveries to any part
of the city. The Bon Marche.
Satisfaction OF, Mortgage.

The Observer has added Satisfaction
OF Mortgage to its stock Of legal
blanks. Notaries and attorneys may
now secure them in any quantity de-
sired. Phone orders for legal blanks
given prompt attention.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18
We Do Not Recommend

Sutherland Eagle Eye Salve for
anything but the eyes. 1t is a speedy
and harmless cure for granulated lids,
scrofulous sore eyes, styes, weak eyes
and dimness of vision. Sold every
where 25c.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18
Group

People with children should keen -,
bottle Of DR.. Bells Pine-Ta--EC5p.,..a ~ .
on hand at all times. Croup i ~ ro,,5,
81 night when it is sometimes b.rS n = :
bottle. 'i 'h the
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18

in bunch of oats that cops the prize
for anything we have seen yet. The
shortest head in the bunch measured
16 inches and the longest 80 inches.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18

Salem Statesman: Local feedmen
report fully so per cent more hay than
there was last year. This means piles
of money in the pockets of the hay
raisers.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18

Is creamy snow-white ointment put
up in air-tight screw cap tubes. Will
cure any case of sore eyes and will
not injure eyes of a babe. Sold every
where 25c,
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18
} N&&&%&&&&l
To Farmers

After you have registered I
your farm name. come TO The (.
Observer oihce and leave an or I
der for some up-to-the-minute I
printed stationery bearing your (
farm name Wen do the Work, },
for you at reasonable rates and
with dispatch. Printed station I
cry has a diStinetiveness al its I
own and lends a dignity 70 year I
business and even year social I
coTresp0ndence.
. kA =
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18

Clatsop County's rainfall for June
was 1.25 inch, which is 1.79 inch
less than the average for that month.
Maximum temperature, "a; minimum
40
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18
,Dr Rel,,s Pine-Tar-Honev

Is the best for coughs, colds, Group,
grip, whooping cough, bronchitis,
asthma, and all throat and bronchial
troubles. Sold everywhere; look for
the bell on the bottle.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18

IA Grade eiiizens are divided over
the question Of cutting down shade
trees in order to clear the ground for
cement walk construction The coun-
cil crders ths cuttlng down 70 pro-
ceed
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18

sptinsheid. after a big FIRE ~,
wiped out the principal ipdvs,,,' '''1. =
the city. Is planning a csrni,-,l :. % %
held late this month. 70 Dc
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18

A juvenile band is to be organized
at klamath Falls; if plans mature this
band will be looked to for recruits
for the military band.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18
A Clean Salve

Is desirable. Dr.. Bell s Antiseptic
Salve is a creamy snow white oint-
ment and guaranteed for all skin dis
eases, such as eczema, salt rheum,
chaps, etc. 25c.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18

The scalp bounty law. since it be-
came effective two years ago, has cost
Wasco county $3491.50. This repre-
sents 2157 coyotes and 1913 bobcats.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18

Carlton voters have adopted a char
Ter amendment authorizing a s.Oooo
bond issue for a water works e..
TEN. sss-
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18
JUST IN TIME.
Some Dallas People May Wait Till
It's Too Late.

Don't wait until too late.
Be sure and be in time.
just in time with kidney ills
Means curing the back
Before backache becomes chronic.
Before serious urinary troubles set
in.
Doan s Kidney Pills will do this.
Here Is testimony to prove it.
l. N. Ridgeway, 4S5 S. 22nd ST., Sa-
lem, Ore, says: "For a long time I
knew that my kidneys were disorder
ed, as | suffered from pains in the
small of my back, especially severe
when | stopped or lifted. l did not
rest well and arose in the morning so
lame and sore that l could hardly get
about. | became tired easily. felt Ian
guld and was often very nervous. 7
was also subject to headaches and
dizzy spells during which nv sight he
came blurred. Doan's Kidney pills
were finally brought to my attention
and deciding to try them. / procured
a box. They went at once to the seat
of my trouble and in a short time en-
tirely relieved me. Deans Kidney
Pills have my highest endorsement ),
(Statement given March %. IgO6l
After Three Years.
On Nov: 20, 1909, Mr.. Ridgewav
said : The statement gave for
publication recommending Dosn,s
Kidney Pills in 1906 was correct !,
every detail. This remedy bene6tte i
me greatly and l am glad 10 tell otbor
kidney sufferers of it. !"
For sale by all dealers. Price so
cents; &c Foster-Milburn CO., Buffalo
New New York, sole agents for the United
States. ''''e'
Remember the name-Doan n's-and
take no other. anu
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18
Persistency Wins.


Persisteney Wins.
You advertise to sell your goods and
keep your name in front of the peo-
Pile. 1t is only reasonable to sup
pose that you will be able to do this
with persistent effort than with spas
modic attempts. If you were to tell
a man or woman daily about the
quality and prices of your wares you
would produce more effect than if
you were to talk to him or her at in
frequent intervals.
The question of changing the sales
manship or copy in your advertls-
ing space is an important one. 1t
acts this way. Suppose you had
pile Of some special goods for sale.
Suppose you were determined to sell
some of those goods to some particu-
lar customer. After you had asked
that customer to buy those goods
would you, the next time you ap-
preached her, use exactly the same
language and arguments? You know
you would not. You would hunt up
new ways of convincing her and new
methods to get her to buy. You must
apply the same principles to your adj
vertising. You must be continually
hunting up new ideas, new argu-
ments and new ways of attracting and
holding attention. Salesmanship in
newspaper space is just the same as
salesmanship behind your counter.
Storelxeeper's Trouble.
The trouble the ordinary store
keeper is up against is securing this
salesmanship on paper have out
lined. He can purchase advertising
space readily enough and SO long as
he buys enough space for a long
enough period to make a successful
display he has done all that the sue
cessful merchant can do in that re-
spect. But when 1t comes to filling
the space the question assumes o diff
ferent shape.
Advertisement constructing is a
profession like medicine or law.
When you are sick you go to a physi-
clan. When your business wants tom
Ing up, why should you not go to a
business doc4or?--an advertising ex-
pert? There are on the market a |
of what are called Syndicate |
Services These can be
obtained for as low as one dollar per
week. They give you precisely the |
same service as is given to department
stores and national advertisers by
irst-class individual advertising man
ayers These services are usually sup
olied in a series of fifty-two advertise
nents, one for each week in the year,
with fifty-two copperplate
,uts of high grade illustrations,
lrawn by high salaried artists.
Experienced Writers.
The advertisements are construct
ID by writer's of national reputation
md with great experience, men who
rave made success for thousands of
,ther retailers in the same position as
The low price charged for
hese advertisements is only made pos
ible because of thousands of the
anne advertisement that are sold to
Iifferent merchants throughout the
One only merchant in each
own is allowed to use the service for
lis own trade.
Particulars of the best of these syn
Heated advertising services may be
lad from the editor of this journal,
nd / earestly advise you, as an up
o-date merchant, to get them at once.
The early bird catches the worm" is
true saying and 1t is nowhere better
than in this case; the
etailer who uses service of this
lind here now win start himself on
near cut to independence and for
une.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18
Business BUILDING
b DUNDAS HENDERSON
Advertising Manager Of e. zimmerman Co.. Chicago

your store. Continuous effort and
eternal polishing up of ideas and
methods are necessary to make sue
cess either as a personal salesman in
your store or as salesman in your
newspaper.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1911-08-18

Legal blanks for sale at this office.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1911-04-18

When the man in 617 said he want
ed to get his shoes half-shod and
heeled in a hurry and wanted a shoe
maker to sew the soles on, the bell
boy thought he scented an easy penny
or two, says the New York Sun.
The job will cost $780," announc-
ed the shoemaker.
Jaw, make it 1925" said the bell
boy.
CANT do it, said the cobbler.
We'll" persisted the boy, call it
$3.50 and give me bill for S. See?'
Later in the. day the boy, with the
shoes, a bill for 81 and an additional
item of 50 cents which he had tackled
on for messenger service" knocked
at the door of 617
Fine job commented the owner
of the shoes. What's this-$2 80?
Why, they are not worth it. Say, how
are you off for shoes?'
pretty low" answered the bellboy
q was just thinking l would have 70
take all my savings to buy a new
pair"
Poor fellow" said the visitor
What size do you wear?"
Seven and half Sc" was the
answer
well, say, you just take these You
are welcome to them"
The bellboy almost dropped a tear
OF gratitude. He murmured his thanks
and then, as he turned to the door,
said: And shall l tell them at the
Office to charge the bill for repairs TO
your account
mot on your life" replied the Wis
itor. II gave you the shoes and you
accepted them. DO you think l am
going to pay for repairs to your
shoes?"
There was something in the eyes of
the visitor that told the bellboy to get
out in hurry Then he had to go
over and pay the shoemaker $3.50 for
a pair OF secondhand shoes.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1911-04-18

Just outside the front door of the
executive offices there is a coal hole
says the Washington Times This is
the opening to coal chute which sup
plies the White House with all its
fuel, and when the executive mansion
is replenishing its supply of coal all
business in the offices suspends
There is a short story about this
coal hole which White House attaches
are still telling. 1t seems that when
General Bingham, who afterwards be-
came police commissioner of New
York, was superintendent of public
buildings and grounds, the executive
Offices were being built. He did not
like Stanford White, who designed
these offices, nor the plans upon which
they were designed.
The superintendent was overruIed,
however, and the work went ahead
Finally it was finished, along with the
coal hole The president moved in
and business began. Then it came
Bingham's time to get even. He took
early note of the cole hole and its
proximity to the cabinet room. On
Fridays and Tuesdays, as at present,
the cabinet met, and regularly on
those days the superintendent ordered
from two to five big coal wagon loads
of coal delivered.
Just as the cabinet would assemble
the first load of coal would start down
the chute. Then would come another
and another until a recess would De
-aken until the miserable noise would
subside
This was Bingham's revenge The
cabinet never suspected that it was
all a put up job on the architect.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1911-04-18

Tommy returned sobbing from
school with very bad black eye.
But I'll pay Billy Blobbs off for this
in the morning. he said. ''No, no"
replied the mother, you must return
good for evil. I'll make you a nice
jam tart, and you must take it to
Billy Blobbs and say, I told mother
how you'd punished me and she says
| must return good for evil, so here's
a nice tart for you "
The following morning, with tart
in one hand and his books in the 9TH
er, poor Tommy fastened joyfully to
school, only to return in a sadder
plight than the day before, saying
between his sobs: Mother, | gave
your message and tart to Billy Blobbs,
and he blackened my other eye and
says he wants you to send him a pud-
ding! Ideas.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1911-04-18
AMERICAS TO Send UP
LIST OF DELEGATES
To the Convention at Rome
Tomorrow

Americas Sunday schools viii be
represented in the thirty-sixth an
nual meeting Of the Georgia State
Sunday School association, which
meets tomorrow in Rome, continuing
three days. Sunday school workers
from all over the state will be pres
emf The total number Of delegate3
will be between 300 and 400.
OEe of the features Of the meeting
will be the presence Of the general
secretary Of the international Sunday
school convention. All evangelical
Sunday schools in the state will send
delegates. The association is nom
denominational. Delegates will be
elected to the International Sunday
School convention in San Francisco
Junr 2O-27.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1911-04-18
THE FAILURE OF PROHIBITION"

Under the caption, The Failure Of
Prohibition there appears in@he cur
rent issue Of The International Maya
zine a thought-proyoking article deal
d comparative study of pro-
hbir.on as it exists in Georgia and
North Dakota.
The author Of the article is Lucien
Raber, who is presumably a native If
Georgia. or one who has spent a part
of his life in this state If Mr.. Baber's
observations are entirely true, it is but
stating it mildly to say that they are
interesting. One who is familiar with
even a few of the larger cities and
smaller towns of the state can readily
bear witness that there is a consider
able element of truth in the views that
are advanced.
In speaking Of the passage of the
Georgia prohibition law and its oper-
alton, Mr.. Baber says: The legisla-
ture that passed this law was not
elected for amy such purpose and did
not v.sn TO take such action; but
the memoirs Of it We're undoubtedly
the victims CT more undue influence.
move social and religious intimidation,
and more genteel bullying by the Ia
dies than ever before fell to the lot
Of any American political body.
Here are the facts as to prohibition
and how it is observed in Georgia. In
Iargc cities like Savannah, Macon and
Augusta, no pretence whatever S
made Saloons are as wide open and
liquor is sold as publicly as it was
before
In Atlanta and some smaller Cit
les, some subterfuge is resorted to.
On all the near beer saloons you
get the usual brands of beer; Bud
weiser, Pabst, Schlitz, Ehrets, etc.
Every kind of beer you get will make
you drunk if you drink enough of it,
In the hotels you give the price 70
the bellboy and tell him whether you
want beer or whiskey"
Passing discussion as to the man
ner in which the prohibition law was
enacted, it remains that the author Of
the article has undoubtedly made his
too broad That there are
blind tigers in many of the smaller
towns in. the state and that many of the
larger cities more or less openly vio-
late the prohibition law goes without
saying. But that this is universally
and unequivocally true is another
question
On the other hand, it is true thaS
vi Baber has pointed out the mani
fest weaknesses in the operation Of
tn prohibition law He has shown
that the prevalence of blind tigers and
others who circumvent the law has
tended to bring not only this law but
others into disrepute. Attempts to en-
force the prohibition law are unfortu-
nately far too few and too often pur-
a half-hearted manner.
That is the remedy? Shall We
20 back to the dispensary or to the
high license system, which were prob
ably worse? Perhaps, with amend
ments and more careful enforcement
the present law might yet justify it.
self