New-York tribune., 1911-02-05
FARMERS BUY MANY CARS
C. T. Jeffery Says Middle West
will Absorb Thousands.
EXPECTS SPRING SHORTAGE
The Agriculturist Is a Shrewd
Buyer, and Investigates Stand
ing of Maker with Care.
BY Charles r. JeGcry. President OF the
Thomas B. Jerery Company.

| How many possible buyers OF automobiles
are there in the United States, and what
type OF cars will be sold this year. and 10
what class Of people?
| Seven thousand American business men,
we know, will have an income OF 10000 or
more this year: forty thousand will make
from $4,000 to $4,000: one-quarter OF mill
| ion men will make from 5000 10 $1,000
over half million will make from 5000 10
/ S6. 900: one million and a half Will have an
income from 81 500 TO s3.0t0. and a little less
than a million and half will receive from
! 81, 200 to s., 500.
| Which class will buy automobiles and 10
which class Is ii most satisfactory 20 sell?
Taking Chicago as a centre and drawing
a circle with a radius Of FIVE hundred miles,
you have covered the richest and most pro-
ductive region on the face OF the earth
Within this circle We find the centre OF the
market for sheep, wool, wheat. oats, cattle,
lead, zinc, hogs. farm products, corn, cot
ton, bank capital and manufacturing. The
combined value OF all OF these products
when computed reaches a total beyond
human comprehension.
Wheat alone nets US $4,000 COZ. oats si0c,-
10000 cotton $500 o0O.OOo and corn nearly as
much.
Therefore the Middle West, and the farm
owner wto forms its backbone. will be best
able 10 purchase the output OF 1911.
Large sales Of cars viii be made In cities
In all parts OF the country. but the greater
portions OF the output Will go to this re-
gion. and the average price OF those cars
whose volume of sales will he largest VIII
be over 5000: this. because the low value
car is usually succeeded. in the experience
of most owners. by a car OF higher value
The stability Of the company selling the
car viii be first considered by the pur-
chaser. The Independence OF the company
assuring to the owner the ability TO pur-
chase parts ar any future time, will be m
portant. accuracy in building, testing meth
DDS and inspection. not 70 mention hign
quality. will be demanded but the thing
which the manufacturer must assure 20 the
| owrers is service.
Those manufacturers maintaining brancn
| houses in the largest cities OF the country
and those being able TO furnish through a
wide distributing organization will be best
/ fitted to furnish this service.
Some wonderful organizations have been
developed by the older automobile manu-
| facturers, and the purchaser has learned
/ 10 first look for stability n the manufact-
urer from whom he buys his car. He likes
/ 10 buy from a dealer who is well estab-
/ Iished and the careful buyer usually buys
! from the dealer who maintains fixed
price. as only in that way can he be sure
OF paying the same price that every one
else paws. The reliable dealer. in fairness
10 every buyer has bat one price, and that
/ price is fixed
/ \ man when he buys an automobile
should get something besides the car.
| When a man buys a Rambler. for instance
We give him the benefit OF forty years Of
experience. We assure him Rambler SER
( vice which every owner knows about the
/ advantage Of being able 20 get parts easily
and az reasonable prices. We offer him the
advantage Of the long recognized stability
Of this company. Others give similar ser
vice
\ census recently taken among Rambler
dealers. in which four hundred sales made
during a limited period We're recorded, re-
vealed some interesting figures az TO the
kind Of people who are buying cars.
We found that these four hundred sales.
picked ar random from all sections Of the
country. were made 20 the following class
] OF people IN the numbers indicated.
/ Bankers. l3. doctors. q. merchants. 81;
real estate men. 80; lawyers. 8; farmers.
.. architects. 3. manufacturers, %; con-
| tractors. H. engineers. (. retired capital
/ lists and miscellaneous. S.