New-York tribune., 1911-03-25
ABANDONS AUTO RACING
United States Motor COMPANY
WithdraWs from Speed Contests.
GIVES REASONS FOR ACTION
President Benjamin Briscoe Saws
Races Demonstrate Nothing
of Cars Real Worth.

The United States Motor Company an.
nounce9 yesterday It's absolute Withdrawal,
from all automobile races and contests in
which speed is primary factor In 4
statement no less emphatic than surprislr,
President Benjamin Briscoe has issued a
broadsde against racing in general and
declares that the decision applies not only
to the United States Motor Company 6y,
10 all the eleven affiliated companies.
Mr. Briscoc said the company's actin,
was unqualified and unalterable In win.
drawing its support the officers Of the com.
pany gave due consideration 10 every ad.
vantage and disadvantage accruing from
participation in the big national and local
race meets. Even the organization of A
grand circuit, while a stroke Of economy
and system does not change the attitude 0,
the United States Motor Company in n.
least. Despite the most liberal view Of the
whole situation. the arguments favoriny
complete abandonment Of the racing nei
were overwhelming Thus the Maxwell.
Columbia and Stoddard- Da yton cars. which
Rave done excellent work I'm past racing.
will not be entered in future unless by pri.
vate owners, and this Is extremely unlikely.
IsbAfS flt ~ bAi4Ndily ll-ollii-tNaFH 1feN
Mr.. Briscce. When We parti ,ipated re
had two purposes in view-one vas lem.
,onstration 20 those who may b. interested
in the purchase Of automobiles and the
other purpose was 10 reveal points or tsat-
ures of our product that might De IN
proved No one will doubt that We gays
racing thorough trial. Now we are con-
vinced that there is not a vestige Of valus
upon which 10 justify our continuing.
Races teach nothing 70 man who buys
motor car for utility Or for pleasure. They
fail 10 furnish the test which manufac,ur.
ers desire.
People arc realizing more and more every
day that the reliable automobile is an
economical force in their daily lives They
are putting their motor cars 10 work In
way which saves time. money and lsbor.
The passenger automobile of to-day, Il e,o.
nomcal considering IT'S size and power,is
a utility vehicle Of the greatest value. Even
the largest and highest priced cars are not
merely pleasure cars. The United States
Motor Company Is committed 70 the manu-
facture and sale Of utility, passenger and
commercial or freight automobiles These
cars have ample power for the utility pur-
poses for which they are built. Such pur-
poses do not call for excessive speed.
The mere ability of an automobile 10
run At sustained high speed over a given
course shows speed only. 7 am coniden,
that the prospective buyer is more inter.
ested in reliability and economical main.
tenancc.
"Our purchasers are not racing drivers.
We know from personal contact with
them that they have great respect for the
showing made in a long distance reliability
contest that is well managed. Reliability
events are the only contests in, which f. IS
possible to prove the mechanical stamina
Of a car under conditions approXimatins
the average owners experience"
Surveyors are now at work planning for
Il new factory building for the Odsmob.s
Company at Lansing. Mich, which Is 70 be
three stories and ba sement. 75s feet long by
- feet in width and will increaT 20
manufacturing facilities Of the comrsty
about % per cent.
General John T. Cutting. Of the 0dsmo'
bile Company. of New York. when asked
il this new building represented present or
expected prosperity. said: 1t means both
We find present demand which seems 70
warrant an immediate increase in our
facilities. and have reason
10 believe the demand ii 1912 will be such
as 10 make n larger output 4 necessity
The new building will be used largely r'
assembling. and the space now occVfi
by those departments i'm the present sifs
will be given over 10 additional macNfe
rooms. The materials. such as machines
parts, will he delivered from the shop al
one end of this long building and VIII pass
through the various stages Of ASCENDING
and emerge nj the other end compete
automobile.
The Regal Sales Company. at Broadway
ND 81 street Mhinh h., inst taken ever