Daily capital journal. (Salem, Oregon) 1903-1919, 1911-09-22
AL. E. HURST
RETURNS To
FIRST LOVE
COMES BACK TO SALEM AFTER
FIVE YEARS IN THE EAST AND
PURCHASES HALF INTEREST IN
THE ALWAYS POPULAR TOG.
gerry.

gerry.
They will come back! The last
one to arrive Is Al L. Hurst, a for
mer Salem boy. He is returning to
his home city and has purchased a
half interest in the Toggery from ID.
r. Yantls. Mr.. Hurst is. well known
TO all old Salem people. For many
years he was with the r. Hulyerson
firm as general advertiser, and later
held a similar position with JOS.
Meyers q Sons. For the last five
years AL has been connected with
the Drygoodsman and the Shoe and
Leather Gazette, of st. Louis. Mo.
These trade papers are members of
the Root Newspaper association, the
largest corporation in the United
States publishing trades publications.
The company publishes such well
known trades papers as the DRY
goodsman' of New York, "Drygoods
Reporter" of Chicago, Boot and
Shoe Recorder" of Boston, "The
Milliner' of Chicago, "The Pacific
Coast Merchant" Of San Francisco,
and others.
Mr. Hurst acted in the capacity of
manager Of the store equipment sec
ton Of the Drygoodsman. His work
consisted Of editorial and advertis-
ing, window trimmings, store plans
and arrangements, showcard writing
and similar topics. Many Of the ar
icles which he got up are syndlcated
10 various papers in Canada and the
United States. Along with his other
work he has been the author of five
books on window trimming and one
on card writing entitled, FIFTY Prac-
tical Lessons in Card Writing" The
last mentioned book is now used as
a text book in many Eastern schools
and Y. M. G. A. classes. Mr.. Hurst
VIII continue his editorial work for
the Root Newspaper association from
Salem.
AL says he is a great believer in
newspaper space for accomplishing
effective publicity for the retail
store, and has in view a well planned
campaign Of this character which
VIII be launched as soon as final ar
rangements can be completed. In
speaking Of newspaper space, Mr.
Hurst stated that in his oplnion
every mercantile establishment can
Detter conditions by an intelligent
newspaper campaign, and contract To
use space In accordance with the
amount Of business done, using larg-
er space as the business justifes.
This is the policy employed by prac-
tlcally all of the national advertisers.
There is no question but that the
prosperous appearance of live news
papers Is credit to any city. and
one of the best means OF exploiting
its resources to prospective and de-
slraDle citizens. In fact. one means
that a visitor has Of Judging citys
growth and prosperity, Is the appear
ance OF It's newspapers, and in order
to bring about the desired effect II
requires the cooperation of every
business house In an advertising way,
VINO In return Will receive full value,
provided the advertising is given as
much attention as other business de-
tails.
Another hobby of Mr., Hursts is
the dressing of show windows. and
the general appearance of store
fronts There is no doubt but that a
store Is judged by the appearance of
the 'front.', In fact the entire street is
characterized by the show windows
thereon, II these displays are of n
pleasing, artistic and Instructive ma
lure, the popularity of the street will
be clearly evidenced by the people
making 1t their leading thorough
rare 1t is fact that great deal
OF the traffic OF an entire street can
be turned in this way and whenever
these efforts are Joined in by all mer-
chants, It viii help the character and
tone of the entire city.
Plans are now in the hands of the
architect for the complete remodel
ing OF the Toggery, both the exterior
and interior, Many modern and orig
inal Ideas which have come TO MIR.
Hursts attention while studying
store equipment problems in the
East Will be installed, making one
OF the most modernly arranged stores
in the Northwest
In speaking OF advertising, MIR.
Hurst said that Oregon, and espec.
ially Salem, had received much good
through the Board of Trade. and
many Eastern people from the sec
tion where he was located were talk
ing of Oregon as direct result of
this work Personally, he said: 81
have been instrumental In bringing
lO people to the West in the last six
months, Some of them located at
Salem There is no question but
that Oregon and especially the Will
lamette Valley has great future
Upon leaving the Root Newspaper
Association, Mr. Hurst was given a
banquet at the American Hotel at ST.
Louis last Friday night by his bust I,
ness associates at which time he was
presented with signet ring en-
graved with the characters OF the
association with which he had been
connected for the last Ave years.