The Birmingham age-herald., 1911-08-06

pounds (3o per cent) less than any other of similar capacity; and friction has been reduced to 8 point where she will coast freely on an incline so slight as to be almost imperceptble to the eye. This indicates skillful designing engineering. Net result is 259o more mileage and incomparably better hill climbing qualities. DRIVE IS DIRECT-of course And, of course. It IS the latest and most improved type of direct drive-worm gearing. Sient--of course abso- lutely Runs without even whisper" And the electrical control is so simple, certain ten year old child learn to operate it in fifteen minutes and do 1t just as well as you can.
 NOW CONSIDER that though lighter by 30 per cent, you have in the Flanders Electric full five passenger carrase-actually eight inches more room inside than the next longest electric made-that tho front seat is just deep and full the rear. and there is more lcg-room than m any other.
 LADY WITH PICTURE HAT can sit back comfortably in the deep seats-and head-room is such your aigrettes will not be broken. THERE ARE so MANY FEATURES about this electric you will admire. you must see it to fully appreciate
 AND THE PRICE-S1775-is about half what you would have to pay for other electrics of similar quality-and lacking the beautiful ap- pointments of the Flanders. The only other electrics that can be compared with the Fland- CTS for roominess, efficiency, ease of control
 
 there are cheaper ones but-well compare them. You will find they do not compare at any point. WE DON'T CONSIDER IT CHEAP-n the ordinary sense of the term. Nothing has been left undone-no detail slighted Take for ample, the sashless windows of ground French plate-you'll find them in other electric at any price. You've them in Rothschild- Mercedes Limousines in Europe. We are first to introduce this feature in America. Our btion has been to make the most beautiful car oecih1 that he las in beauty-hnality in good taste So could have priced it at Sa,5oo and sold few--as many as others sell.
 BUT YOU DOUBTLESS KNOW we are quan- tty producers. The name Walter E. Flanders is known the world over as that of the worlds greatest automobile builder. His success has been achieved, not by selling few cars at large profit per car. but by being satisfied with small margin on thousands of cars. THIS ISN'T PHILANTHROPIC-it is just plain business It costs lot to sell an article for more than it is worth. So the maker who places profit of sl.ooo to sl.5oo doesn't really make that proht-he must spend ninetenths of it in selling expense. YOU HAVE FREQUENTLY REMARKED that you couldn't see the value in electrics at too-t wasn't there. Cost of selling was the main item On the other hand true value makes its appea-ths will sell itself sight.
 DONE IN THREE STANDARD TRIMMINGS grey whipoord. dark blue broadcloth, and leather We don't goat skin-it crooks Most ladies prefer the whipcord-cool in mer and warm in winter. Standard color of body is Napoleon Blue with broad French stripes in white
 STANDARD EQUIPMENT INCLUDES espe- cially designed (Castle) Colonial side lamps and tail lamp. Two sets of slip covers (so one is in laundry while the other is in use; Milady will not soil her evening gown); toilet case. and cut glass flower No stepladder