The Washington herald., 1911-08-06
EMF $50" Fore-Door Touring Car, $110O

RECENTLY OUR MIR. FLANDERS WROTE personal
letter all Studebaker EMF dealers asking for sug
gestions as to how Flanders '2O" or EMF go models
could be improved The $500 replies could be eptonized
in the following which quote from letter: "Ony
defect in either model is lack of supply the de-
mand There three customers waiting for each
that from the factory. Please don't try to make
them any better lust make more!'
NEVERTHELESS, THE WORLD DO MOVE" said
Calico with his last gap-and that is only
for announcing any changes. Note do not say i'm
provements in either of our models for 1912.
JUST AT THIS TIME when other makers tearing the
air with decamaons of their and radically differ
Notwithstanding their product of the past by just
much they proclaim the superiority of their forth
coming effort we can say Our 1912 model is just
good as that sold in 1911-or 1910 1909, or 1908
CAN YOU APPRECIATE with what pride make that
statement-can you enjoy with us the exuation which
from knowing that if in the future only
give every buyer great value for his doar-as much
satisfaction and pleasure in his purchase in the past
will have achieved the highest ambition of hon
business house
TAKE FOR EXAMPLE our EMF go" model Never
there such record of service and of satisfaction
the has given its 10000 owners. So hawless has
been that record, have to-day 10000 salesmen-al
working for love.
DO YOU KNOW THAT STUDEBAKER-E-M-F "30' is
the oldest in the world in its present form-his is
its fourth year-and the few changes that have been
made from time to time were in external appearances
ony-we have kept up with the styles in body design
this in performance-"Old Bullet" the ninth car we
built, holds several worlds records for speed-S4 miles
hour Atlanta Speedway and she and the others of
that first famous litter hold all worlds records for
durance. Every of them in service to-day and
many of the first five hundred have 100000 miles
of rough roads toured to their credit
TAKE CAR No. 2 for example. 1t is in New Mexico
Owner writes: Friends who have purchased your later
models my recommendation tell me their cars are
great but after four years of driving Western trails
tell you don't believe you built another car quite
good my No. g."
ISN'T IT SPLENDID to get letters like that? Car No. l?
Why that car-our lrS-was used for years at the
factory demonstrator and then put in the hard
est kind Of service pickup wagon" the factory
doing heavy truck work Can't kill her-ooks as if she
good for twenty years more of the kind of
work.
WHEN OUR DEALERS COME TO THE FACTORY
it tavorlte stunt to take ride Old No. lon top
of load of castings, perhaps. And each time they
marvel the durability of the old car-knowng though
they do the quality of all EMF "30' cars.
THAT IS WHY WE HESITATE to claim anv real i'm
provement in 1912 model EMF go" over any
previous mode-persons who know will doubt our ability
to improve perfection-or what they consider the
approach to perfection that has been
tanned in motor car.
But WE HAVE MADE A FEW minor changes that may
rightfully be called improvements Here some you
will agree better: Longer wheel base-now 112