El Paso herald. (El Paso, Tex.) 1901-1931, 1911-09-23
DALLAS METHODS
Of BOOSTING
TRADE
Pointers For Ell PasO Bust
ness Men to Adopt on
Excursions

Dallas does things. The business
men OF the great Texas city have run
less day trips to adjoining towns TO
establish trade relations between these
towns and the metropolis. The pres
tige which Dallas has established in
the commercial affairs Of Texas has
been done largely as a result Of these
trade excursions Robert r. Souders
manager of the Columbia PhOnograp phi
company of Dallas, is here on busl-
ness. While here he is giving the El
PasO business men a few pointers on
the conduct Of trade excursions which
viii prove valuable when the PecOs
valley excursion is run next week.
Best Development.
TT is the best way to develop any
territory" Mr.. SOuders says Dallas
has developed its territory by running
excursions and FL PasO can do the
same thing. We have run excursions as
far away from home as 1900 miles and
got good results. Take the heads Of the
business houses on the trip, not the
clerks and department managers. We
have a committee which passes upon
each applicant for the trips. We take
from 100 to lis on each of these trips
and each man is a member Of the firm
he represents. In this way the busi-
ness men Of the cities and towns VISIT
ed get an opportunity to meet the rep
resentative business men Of Dallas.
The personal contact is what counts,
and the good that has been done for
Dallas by these trips is great
No Entertainment Sought.
we urge the people in the towns
visited not to provide entertainment for
US, as we are coming to call upon
the trade and to meet the business men,
not to be entertained by the people We
visit Incidentally we have great
time on the trips, and the greatest eff
feet the trip has is upon the business
men OF our own city who come back
better acquainted with their own assoc
ciates than it is possible to be in a
- a
Of boost which has made Dallas what
it is today in the affairs Of east Texas
Number OF Schemes.
I'VE have used a number OF adver-
Using schemes which have been a
source Of much good to our city. EreSy
member Of the excursion parties is re-
CURED to march in the parade which
is given in each OF the towns visited
yellow and black pennant on our
sleeves with the WOr Dallas" on it,
and hat bands with the name OF the
firm that is being represented BY each
member Of the party. A card Is at
rached to the lapel with the name Of
the representative. This serves as an
informal Introduction and no one is
long getting acquainted.
EI Pas0 Can Do Same.
What Dallas has done with these
trade excursions can be done here In
Ell Paso. 1t is the best possible way
to develop a trade territory for a city.
and while III Paso has the handicap Of
greater distances without towns. the
very best way to develop this same
country is by running excursions into
it and boosting for it as well as for
your home city"
Mr.. Souders has been active In the
affairs Of Dallas for the past IA years
and has been one Of the leaders In ad-
Yertising that city He Is also mem
Der Of the Advertising league, which
landed the national meeting Of the ad-
yertisers for Dallas for next year. Be
fore going TO Dallas he was the Berlin
manager for the Columbia PhOnOgrapB
company