The Cairo bulletin., 1911-06-09

to one mo lei, that is, to one chassis
Different bodies, of course: the Tour
ing Car, tie Torpedo Runabout. the
Open RMnabout tire Roadster, with
Rumble seat, fse Coupe, the Town
Car; but far all these there is one
chassis. To simplifying design; to
ELIMINATING lea we gh6; to Increasing
strength, TO tha l3rrest possible pro-
duction, that all along the line OF
construction economies could be in
lterwoyen, with the result that a mo-
tor car, giving pleasure and service.
with economy In operation, and great
durability in use. comes tosthe peo-
| pie at a price the people can pay.
Ford Financial Strength
This company has never Issued
any bonds, given any mortgages. or
been called upon to eNploi5kAny plan
ness has grown, developed and mag
nified itself by and through its own
earnings II enters the markets Of
the world for raw materials with the
extreme limit of buying power be-
cause of its large financial strength.
This isnot boast, and We would
not refer TO 1t only that 1t is due to
the buyers Of motor ears to know
that the Ford Model r is not only
strong In the elements of design, ma
terial and mechanism, but has behind
| 1t veritable Gibraltar Of financial
strength. 80
Ford Service For Ford Owners
More than 5000 dealers in the
United States are selling F6td Model
IT Cars. Each one of these dealers
carries fun supply of Ford parts that
the Ford Owner. no matter where he
may be. Is certain OF pronpt atten-
| ton. Because Of the Simplicity OF
construction, the Ford DRaier Il
equipped to make repairs sand the
Ford Owner who meets witt. an aeci.
dent is only delayed little while be.
fore his car is again in fill bervice
Consider this assurance IN you are
going to buy a motor car 70 know
that you are going 10 5hayasthe con-
tiuous service OF your car. to feel
that no matter In what pan or the
country you may tour, you a$e always
in touch with Ford Dealer; md that
that dealer is at your irnmadiate SER
vice.
When You Buy ! Ford Model r You
| Buy Whole csr--completeIy
| Equipped
The Ford Model r comes to the
purchaser fully equipped. We repeat
this, and emphasize 1t, and reiterate
1t, and press upon 1t, because 1t is the
businesslke way to sell car.
Tho p1trnhnaor nf EarA Andaf
gets whole car. there are no pieces
lacking. He gets an Extension TOP.
he gets his Magnetic built into the
motor where there Is no trouble, the
gets his Speedometer, Automatic
Brass Windshield, Gao Lamps and
Generator, Oil lamps. Horn, Tools
an equipment that otner manufactur.
ers sell as extras" az an expendi-
ture OF anywhere from $3.50 to $500.
Ask the other maker why. he does
| not sell his car completely equipped.
why he should quote a car ut $3.50.
when In reality you will fiAd before
You get his car you have to pay ST.
700 or $500 or 1890. A car with
out full equipment Is not a complete
car. 1t is like buying q suit or clothes
without the buttons. or buying bon
net without the trimmings.
Satisfies all Demands
FordModel r Cars are designed and
built to meet the widest possible de-
Imands OF all the people. for. pleasure
for business, the doctor. the archi-
tect, the merchant, the rnxnufactur.
err, the farmer--its uses are as UNI
limited as the activities Of human
life, and the car Is just as safe in the
hands of a woman. boy or Girl OF or
binary Intelligence as In the hand;
Of the most expert mechanacian.
Roadster. witt Rumble sat $685.
* epAl