Omaha daily bee., 1911-02-05
CHOOSING THE AUTO MAKER
This should Be the First Considera.
ton Of a Buyer.
WANTS CAR OF LONG SERVICE
older Manufseturers Know Beet
what is Needed ~ the Majority
Of Buyers ana supply
hat want.


automobile owners everywhere are
pretty we'll agreed that in choosing a car
the first and most important thing is to
choose the make" according to Charles T.
Jeffery, president OF the Thomas B. JEFF
fiery company. The purchase of an auto
mobile involves a sufficient amount TO war
rant a very thorough investigation as to
his status.
The buyer Of today expects his car to
continue in service for many years. The
older makes are so we'll standardized and
so little change appears from year to
year that the quality OF a car and It's value
win remain the same throughout several
years OF service.
I'm choosing the maker the first require
ment IL that OF stability. The finances OF
the maker should be known to be sound,
that there may be no question about the
permanency OF the source Of parts OF sup
ply.
Experience may be considered next, as all
other things being equal that manufac-
turer who has longest been building auto
mobiles should know what design IL most
efficient and reliable and what material
Is best suited to the purpose OF the diff
ferent parts.
He also has had time TO build an organ
ization and establish a standard of work
manship that Will insure the proper appli-
cation OF design and material Study the
advertising Of the maker II you want to
know about his character. AS we Judge
people by what they say we judge com
panies also by what they say. Truthful
and conservative advertising, given with
desire to assist the buyer to make intel
liEent comparisons and the absence OF dis
gest a fixed policy that is counting upon
confidence to gradually build up a perma-
nent business.
Has Filled Policy.
"The well established maker has a fixed
policy; his prices are fixed. That policy
is known to his customers and from the
most reliable concerns it is possible to get
a definite statement Of the policy of the
house.
The independence Of the maker Is vital.
as II is only through his independence that
the purchaser may have a guarantee of the
fulfillment OF the claims Of the maker and
the assurance Of being able TO get parts for
his car. II necessary. at some future time.
Find out, If YOU can, what progress
the maker has made, what his past sue
cesses have been. Any buyer may safely
invest his money with a manufacturer who
has progressed steadily and surely without
quick. sensational expansion at the risk
OF stability.
"Consldering the matter from the owner $
standpoint, appearance, perhaps, strikes
the purchaser first, but when II comes to a
demonstration of actual use comfort is al
ways demanded By the experienced buyer.
The question of comfort has many sides.
/ and vrhs 80 a.
considered. 1t was once thought that II
the springs were properly flexible comfort
would necessarily follow, but it is now
Just as important that the seats be OF
proper height and depth and that there
be sufficient room in front between the
seats and pedals to avoid a cramped posi-
ton.
The leather must be soft and pliable, the
cushion springs neither too hard nor too
soft and just the right amount Of good.
long springy curled hair. The springs must
be so attached as TO eliminate the side
I sway. Shock absorbers are necessary to
soften the impact OF severe jolts and limit
any reaction. The tonneau foot rest should
be adjustable to suit the different occu-
pants.
THE wheel base should be long to neu-
tralize the inequalities OF the road and
the larger the diameter OF wheels the less
shocks Of any kind will be transmitted to
the passengers.
The position Of the steering wheel IN
relation to the seat is important to the
driver as cramped position tires.
Comfort is never possible when there Is
tire trouble. This lie difficult to overcome
except With a detachable wheel
The brakes must be positive, that All
passengers may feel secure. Either one OF
the two brakes on the 1911 Rambler will
bring the car TO a stop within fifty feel
when COINS at speed OF eighteen miles
per hour.
Even the most careful driver is some
times absent-minded and owners prefer z
device which Will reduce the possibility Of
accidents at such times BY automatical,
reterding the spark the Rambler safet,
cranking device prevents a back kick Of
the motor. Safety has much to do with
comfort and safety depends upon man,
little details Of design and workmanship.
\ Auto Road Racing