Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1911-02-08
REAL ESTATE MEN
ADOPT PLANS TO
ADVANCE EWARK
Brokers' Board Expects to
Spend 100000 in PubIicis
ty Campaign.
TAX.REDUCTION FIRST
ITEM ON FIGHT PROGRAM
Siegfried Leschziner Offers Sym.
phOny Auditorium for Dinner
TO Nations Capitalists.

When permanent organization of the
at a meeting next Tuesday there will
be ~inaugurated, independently of the
Board OF Trade boom, a whirlwind
campaign to boom Newark. Scores OF
influential real estate men have already
interested themselves in the project,
and the greatest enthusiasm prevails
among those backing the movement.
1t is their purpose not only to boom
Newark as a real estate proposition,
but to back reforms and movements
with the strength of their organiza1
ton. The first step, however, will be
to conduct a campaign Of publicity.
This will begin within a fortnight, and
it is planned to lay out $50, 900 In news
paper and street car advertising with
in a short prescribed period.
The expense of the campaign will be
betrayed by a fund raised through the
assessment of members, according to
the amount of business transacted by
them last year. The cooperation OF
most of the local improvement asso-
cations, merchants and the Public
Service is assured, and every effort
will be bent toward letting the coun-
try at large know that Newark Is the
logical city to absorb the overgrowth
Of New York
One of the first things to be under
taken after the campaign of publicity
is well under way is a determined effort
to force down thel tax rate, this being
looked upon as one of the most i'm
portant uses to which the new or
-, piyaJinu COZ hA mt 0nG vnamneT
declares he is willing to alone spend
500, 000 in this cause, believing the
money would come back 70 him in in
CT eased property values. Another re-
form sought will be the settlement OF
the controversy between the Board OF
Works and the Pennsylvania railroad
concerning the Market and Mechanic
streets situation.
j. Charlton McCurdy is the originator
of the movement, and at the meeting
held yesterday at his suggestion great
impetus was given the project. Among
those prominent at h conference were
Frank ]. Book, who acted as temper
airy chairman; Siegfried Leschziner,
George Virtue, Edward j. Maier, Hal
sey T.. Tichenor. Robert A. Osborne and
Charles Orben. In opening the meet
ing Mr.. Book said:
I'VE have met here to map out q plan
of campaign. There have been at
tempts of the same sort before, but for
some reason or other they have not
been carried out. Now seems to be the
time of all times to do things, II We arc
to compete with other suburbs OF New
York as a residential district. Inc
Pennsylvania Railroad has recently
opened up new facilities to Long Isl
and and the great spring emigration
to the country is about to commence.
"If we want people to come to New
ark we must advertise for them, make
Newark such a well-known place that
people can't get away from the fact
that we are on the map"
Siegfried Leschziner, who is building
a large auditorium at Broad and Hill
streets, was the first of those present
TO follow. He said in part;
1--WE all realize the importance Of be-
coming known outside of our city.
But we want something to brag about
when we advertise. Two things we
must have-a thoroughly u~p-to-date
city government and a lower tax rate
before we can induce people to make
their homes here. BY organizing our-
selves we can bring these things about.
while we could never hope to indi-
vidually."
Mr.. McCurdy was the next speaker.
1T have made a considerable study
OF this boom proposition, gentlemen"
he said, land can clearly see the i'm
mediate Importance OF starting m
thing The officials OF the Public
Service Corporation tell me that there
are now $500 residences not using
gas in which the supply was formerly
used. This means only one thing.
There are empty houses in Newark,
and we can't hope to fill new ones
when there are old houses empty.
81 would suggest that when w have
organized the movement we assess
everyone who goes into 1t a certain
percentage of his last years business,
say / per cent. Of his rentals, to raise
the fund we need to carry on the cam
paign. Then we can run big adver-
tisements In the New York papers,
street cars and subways, with pictures
and descriptions of our schools. our
water supply, which I believe is second
to none. and all the other features OF
Newark which we a so we'll AFFORD TO
be proud Of"
Mr.. Leschziner sprang a surprise on
the assembled brokers by offering them
the use Of his Symphony Auditorium,
soon as it is completed, for an elab-
crate dinner to celebrate the consuIn-
nation of the enterprise, and said ne
could bring a number of influential
capitalists to the dinner.