The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-10-23

was whisky or medicine. The State
Journal decided that inasmuch as It
refuses all whisky advertising and it
was unable to satisfy itself that this
was not a whisky advertisement, it
decided to take the safe ground and
refuse the business and 'tlose the
money" That is the real reason why
the advertisement of these stomach
btttera does not appear in the Stata
Journal, The Capitals false state
ments about the State Journals
character and standing could not fig
ure, it is thought. with this advertiser.
Furthermore, Mr.. capPer has an
nounced in his platform that when he
becomes governor. he will enforce the
prohibitoFy law to the limit If Mr..
Camper is going to do that. why does
he carry the questionable "Hostetter
stomach Bitters." known TT all drug
gists to be Questionable as to its
purely medicinal value other than the
medicinal value which whisky itself
has. So much for that.
He admits that his paper is losing
patronage among national advertisers
and the big advertising agencies
Well. the Hostetter incident. at
leaSI, parity answers this
Next. quoting an alleged guarantee
with every advertising contract
made during the year 1911, the Tope-
ka Daily Capital will give an absolute
guarantee that it has u larger paid
circulation in Topeka than any other
newspaper"
Well if anybody knows what this
guarantee is. we don't.
Again. from time to time the COLI
umns of the Journal have contained
more or less hysterieaI shrieking about
its circulatfon-but never a definite
statement as to how much circulation It
has in the city of Topeka
Has the Capital ever, in its own
columns of elsewhere, ever printed, or
published, sworn detailed statement
of its local. or Topeka city, circulation.
Both Capital ard Journal have for years
printed, sworn detailed statements of
their total circulation. See all adver-
tisers ana Ayers Annual for any year
for past ten years.
This is absolutely rich. While the
Capital is shrieking nearly every day
that it will write it in the CONTRACT
and that 1t has a larger paid circu!a-
ton in the city of Topeka than any
other newspaper" we have never seen
a definite statement in the columns of
the Topeka Capital as to just how
much circulation the Topeka Daily
Capital really has i'll the city of To-
peka. Il the Capital ever printed this
which it apparently claims it does from
day to day and that the State Journal
does not, we have never seen a definite
statement OF such a character in toe
paper, neither dc we believe that any
ether reader ever saw it in print in the
Capitals columns, If the Topeka Capt.
tai has printed such a statement at
any time during the year 1911 in is
columns, will it give us tomorrow
morning the day and date and the
exact language used and exact figures
given for the Capitals circulation in
the city of Topeka.
Now. is it not absurd for AE1e Capital
TO juggle with words; accusing its
rival of "hysterical shrieking about
when its rival goes about
It's own business in its own way and
not only does not Shrek about its
city circulation, but does not say any
thing about it, excepting occasionally
and yesterday was about the first time
in a year to deny the Capitals charge
put it in the contract that it has
larger local circulation in Topeka than
the state Journal
The state Journals total circulation,
says the Capital, was published last
night for the first time since the Jour
nal has been under it's present man
ageme emit
This is wholly and unwarrantably in
IicyI,1 fol
it's advertisers, far and wide, in Janu-
airy of each year, the entire, exact and
detailed total circulation for the pre-
ceding year and has done this for ten
years. last past and any advertiser of
honor will so declare that the State
Journal has published to him the ex-
act facts as to It's total circulation year
after year and year after year. We
don't harangue our readers about it
il is a matter which does not concern
them so much. 1t concerns adver
Users and is always open to them and
given TO them
To be frank. the Capitals charges
are so base that they are almost un-
worthy of consideration
mo fight has been made on the
Journal"
why all this yelling and shrieking
then that the Capital is the only paper
of any deserved standing in Topeka?
We have solicited patronage in an
open. straightforward, businesslike
way. They assert it; we deny it; take
your choice.
Again 1.-The Capital claims that the
still stands-oyer Mr.. Cap
per's personal signature
There you are. bold as ever.