The Glenwood post., 1911-05-27
HERE'S A WISE
POSTAL CLERK
knews That Colorado Hot
Springs" Means G|enwood
I Springs
THE new PUBLICITY

= Somewhere between California and
Glenwood Springs, there is a railway
mail clerk who has heard of Glenwood
Springs. His name is not known TIT
the Post, but the proof of this mail
clerk IS alertness is letter of inquiry
received Thursday by the Hot Springs
company.
A student in one of the California
colleges. seeking a place to spend his
summer vacation, wrote letter ad.
dressed:
Manager, Colorado Hot Springs,
Colorado
Note the address carefully. 1t leaves
the final destination of the letter to
the Judgment of the mail clerks, and
the missive might quite properly have
been sent to any of the half dozen
hot spring resorts in this state. Very
properly the mail clerk put the letter
off at the leading hot spring resort in
the Rockies.
A few days ago local paper quoted
Manager Lyle as stating that he be
ieved the coming season would be n
record breaker in point of tourist
business. No doubt Mr.. Lyle would
heartily like to entertain such a convic-
tion, but, unfortunately conditions in
this town have, to say the least, not
been conducive to any concerted work
of the kind that is absolutely necessary
to create record breaking business, and
as Mr.. Lyle expresses it: "there must
be a decided change in conditions in
Ahenwood Springs before any one would
be justified in making such prophecy
Nevertheless the Hot Springs com
pany and the Hoted Colorado manage
ment are following their usual policy
of "sawing wood" to the utmost and
in the face of discouraging opposition
are again expending large sums for ad
vertising matter, and general publicity
Over 10000 pieces of literature are be-
ing sent out this spring, and they are
being distributed in systematic, thor
ough manner. not only in this country,
but in Europe and the Orient. Ono
surprising request for literature came
through general Passenger Agent Wad-
leigh, of the D. & R. G., and resulted
in sending 5000 pamphlets to Japan,
from whence they will go to all the
Oriental ports frequented by tourists,
who will thus be interested in visiting
Glenwood Springs on that part of their
journey across the American CONT
nent Arrangements have been made
for the representation at one of the
leading tourist and vacation informa
tion bureaus in New York City, having
office quarters on Broadway in the cen
ter of the hotel and theatre district
One batch of $4,000 folders was espe-
cially prepared for use in the south
Nm states. These had a return postal
hrd attached for use in making in
quiries as to rates at the Colorado, and
although only out little over two
weeks, Manager Lucas has already re-
ceived over a hundred of these cards
from persons who got the folders.
Arrangements have also been made
to reach the passengers on all the day
trains out Of Denver to Glenwood
Springs, before they reach Colorado
Springs, and two distribution contracts
covering Denver will reach all the
patrons of the Seeing Denver cars and
the guests of all the principal hotels;
in many cases thus reaching Denver
tourists at least twice during their stay
in Denver, in addition to the work done
by the railways.
All the foregoing work is supple
mentary to what the railways are
doing. and the railways are doing more
than ever before. The Rio Grande and
Midland are assisting as usual in dis
tributing the local advertising matter,
besides giving more than LIBERAL space
in their own literature. In addition,
Glenwood Springs this year has been
given space in every tourist publication
issued by the transcontinental lines
centering in Denver. The Rock Island,
Missouri Pacific and Santa Fe have
always done much for Glenwood. This
year the Burlington is chipping in, and
the Union Pacific, which heretofore
J practically ignored the state, is issuing
a beautiful booklet especially devoted
to Colorado. in which Glenwood Spring.
! DAss been accorded two pages Of illus