The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1911-03-12
AS USUAL,
KEOkUk.. DID IT
MEXICAN War Scare Secret is Told
Fully for the First Time
by The Gate
City.
ADVERTISING SCHEME
keokuk Moving Picture Concern is
Paying All Expenses Fore
the War Maneu-
vers.
SCHEME
rUnverified Report.l

Mexican border and at the Same time,
all the world will begin talking-not
about war in Mexico, but about keo-
kuk.
The biggest advertising scheme
ever pulled off has just been brought
to successful head by new Keokuk
company which will this week make
its first announcement to the public
The most gigantic stroke of bold bust
ness strategy remained to be done by
a keokuk concern and all advertising
feats of the past, pale into insight.
cence compared to this one, born in
the brain of Keokuk man and car
ried out by him.
just try and imagine, il you please,
the effect the announcement will have
not only throughout the United States,
but over the whole world, that the
great army of the United States, n
fantry, cavalry and battleships, are
gathered at one point merely to APP
pear before the moving picture cam.
eras Of the latest picture making COM
pany, the keokuk Picture Co.?
But do not stop there. More Is COM
ing. Please add to this, the fact that
the entire army of Mexico will like
wise pose before the camera.
Cannot you see that the moving
picture making concern which can
make such an announcement, would
capture the film business of the world
and flatten all rival concerns out of
business? And also cannot you see
the thousands upon thousands of dol
lars worth of free advertising which
this company gets as soon as the Sc
cret is told?
Imagine the newspapers of the
world this week printing as the fea-
ture story of the day that the Mexi-
can intervention excitement was got
ten up by the Keokuk Picture Co.,
merely as an advertisement. Free no.
tice No. 1. Then the next day when
the Mexican army starts for the Amer.
lean border. Free notice No. 2. And
then when both armies are stretched
for miles on both sides of the Rio
Grande and the picture taking be-
gins, how could the newspapers fail
to print all that is going on as mat
ter OF really important news? Free
notices galore.
For several days, the cameras of
the Keokuk Picture Co, have been
busy in Texas and they will be kept
busy for a few days more. The Mex
lean operators start work Monday
morning when the first troops are to
leave Mexico City for the border.
When all have arrived maneuvers
will be held by both armies and sham
battles fought-all for the moving pic.
lures. When the contract is over, the
finest set of war scenes ever made
will have been taken and the films
will be sent to Keokuk for eomaletion
The Keokuk Picture Co. has made its
first great scoop over the other con-
Germs and is thinking up the second
one now.
How did they bring all this about?
Very simple when you know. The
manager of the company went to
President Taft and asked permission
to take some army pictures. This
was readily granted Then the man
ager made this proposition--to pay
all expenses for the modelling of the
army in Texas. He stated his plans
and suggested that it would be good
training for the men and likewise good
for every American citizen, in that it
would stir up the patriotic spirits
likewise it would awaken the world
to the fact that there were soldiers
vet in America.
Then he went to Mexico City and
had conference with President Diaz
with the same result. The cost was
figured out and the money paid. The
keokuk man was to confer with the
heads of the two armies as to the
time for setting the scene into action.
Readers of The Gate City are in
formed of how the American troops
have been rushed to Texas. This
week they will read of the start OF
the Mexican troops. Next week they
will read of the sham battles and
maneuyers and the return home of the
two armies. And then-they will
flock to see the pictures.
Moving picture theatres in the
United States and Mexico will pay
fancy prices for these films and the
KeolSuk Picture Co. expects to clear
several million dollars over the enor-
nous expense of the project. But
even If the company barely met ex-
pensss. the advertising feature of the
big scheme is worth millions for by
one fell swoop, the Keokuk Picture
Co.. steps into the lead of all motion
picture concerns and becomes the
worlds best known. Future business
will take care of itself on this repu.
tation.
Where is the Keokuk Picture Com