The times and democrat. [volume] (Orangeburg, S.C.) 1881-current, 1911-07-27
What Is an Ad Club.
The Augusta Herald defines an

>AS>~s
The Augusta Herald defines an ad
club to be an organization Of the
advertising and sales managers Of
frmS located in any community.
They may be retailers, wholesalers,
manufacturers, real estate men,
printers, publishers; In fact, any one
who is interested in the disposal Of
any comm odity or product. 1t means
getting together and rubbing elbows
with the other fellow. Views are
exchanged on important topics that
man concern every firm personally,
or the community at large.
In other cities these clubs have
proven immensely beneficial to the
merchants and community at large,
spreading knowledge of the COM
munity's resources and bene6tting in
various ways. Orangeburg is getting
more and mora in the limelight. Ad-
vertising in Orangeburg is getting to
be more and more a necessity and
every day doing in the life Of
the community. Incidentally. it is
costing more to do business in Or
angeburg as the city grows. Real
estate values are increasing, rents
are higher, clerks cost more, and
there must come an increasing expan-
pansion of the volume of trade to
meet these expenses.
There never was time when the
city as a community should adver-
tise more and advertise better. And
the same thing is true of each and
every line Of business In Orange
burg. The demand of the times is
for more advertising and better au-
vertising. The problem of business
is to reach more people, more quick
ly and more effectively than ever
before, for the. slogan Of every enter
prising city and merchant is more
business and better business. Ad
clubs, are big helps in studying and
solving the problems of cities and
modern merchandising these days.
Thousands of dollars are wasted
in Advertising" says Mr. McXeand,
Secretary of the Charleston Chamber
Of Commerce" and much Of this
waste Is due to lack of knowledge
OF the principles governing the
science of advertising. It is to study
this science and eliminate unneces-
sary waste that advertising clubs
have been formed in hundred of pro-
gressive communities. More money
is wasted on so-called advertising
than any other one thing. At the
same time, greater results are reap
ed from good advertising than from
any other source. The national ad-
veTtisers and the mail order houses
will come into a community and
create new business right under. the
nose Of the local merchants. That's
because they have studied advertis-
ing and know what they are doing.
The only way to successfully combat
the enemy Is to meet him with his
own weapons.
An ad' club, says Mr.. McKeand,
can create and mould public senti-
ment, through proper publicity; it
can devise the best methods Of ad-
vertising natural advantages of that
city,, 1t can determine better than
any other body, just what the
natural advantages Of that city are;
it can be the very best assistant to
the already organized Chamber of
Commerce, board of trade or busi-
ness mems league. It alone can
Bring about the proper understand
ing Of what advertising i6. 1t teaches
you to tell Of the value Of the ar
ticle offered in plain, staightfor-
ward, truthful way. It Is efficient
in building good roads, because it
is a publicity factor, that calls the
attention of every one to their neces-
sity. 1t advertises the town, because
it understands advertising methods
and the best procedure to use in
extending your common fund for
calling the attention to your city.
It saves money FIR you, because it
teaches what is good advertising and,
consequently, keeps away from your
city the numerous fake and so-called
advertising schemes that are a prey
to the business men Of every COM
nfnnity .