The evening times., 1911-08-02
Bennef, Begg & G,arvin

peGs. On the biilboards. and even in
1hs circulars sent out with the pro-
ducts. they are fast overcoming what
ever Of advantage may have been
gained from the enforcement Of the
food and drug laws.
Prepesterous Claims.
Look at some of the patent medi-
cine advertisements, and note the
claims which are made, eposterous,
false and misleading, the purpose be-
ing 10 induce some unfortunately
much larger number than there
should be) TO become purchasers OF
preparations which, in many instanc-
es, are worthless.
AS druggists you do your profes-
sion an injustice when you handle
class Of products put out by men
whose methods of advertising are OF
the nature which / have indicated;
and still worse. you make yourselves
parties 10 the deception and fraud
which is being pracuced on unfortu-
nate humanity. 1t is gratifying. how
ever. 10 see that public sentiment is
changing as manifested on the part
of Our daily newspapers in having
cleaner advertising.
Arouse the People.
What is needed is an educational
campaign xhich will arouse ::lc ,eo-
PIE to understand and appreciate what
is right. A healthy public sentiment
is required: one that shall demand
proper regulation in the handling Of
all classes of products. whether it pc
food products, drugs. clothing, boots
2nd shoes. patent medicines, paints OF
farm machinery. No law can be sue
cessfullr enforced unless there is hack
OF il q correct and appreciative public
sentiment, and in matters of this kind
Il has been clearly shown that We
must depend more largely upon the
sentiment as created by the women
Of the country than by the men. In
the work which We have been attempt
ing TO do for the past eight years in
North Dakota we have depended upon
the womens' organizations. womens'
clubs. civic leagues and sanitarians
10 create sentiment which would
make such condition impossible and
allow Of the enforcement Of reason
able laws not intended to harass or
embarass those who want to do a legi-
innate business
Methods Set Forth.
"The methods which men will pur-
sue are we'll set forth by letters which
have been sent out by spurious Or
ganization called The Advertisers
Protective association
This association has, as its only
place Of business. lock box in New
York city, and mail addressed to this
is returned with the statement that the
address is fictitious. Its secretary,
Fred w. Hooper, is unknown, and can
not be reached; and still this associa-
tino claims to represent an investment
Of $400, ,000, 900, and is said, according
to the circular, to be composed of man
ufacturers of foods, drugs and bever-
ages.
"The purpose of the circular, 1t is
stated. is to warn editors against pub
fishing information which will be det-
rimental to the interests Of the asso-
ciation; whose members have not the
courage to come forward and give the
public the benefit of their member
ship; and We venture to say are made
up of patent medicine vendors, who
are takers; of manufacturers of adul-
terated and chemical preserved food !;
Of spurious whiskey and other bever-
ages, and they do not care to have the
public know the class to, which they
properly belong. The first circular
has been followed by second, sent
direct to advertisers with the sugges-
ton that they 60 after the newspapers.
This last circular says:
Write to each newspaper, maga-
zine and journal In which you adver-
tise. and ask them to protest against
Wiley's ruinous and irresponsible
methods
Few Influenced.
Every few papers will be Influenced
by such a brazen attempt to subsidize
the newspapers, as is shown in the
spirit Of the circular which is sent
out, and which in the experience of
the writer Is characteristic Of much
OF. the patent medicine business with
its red clause contract and other
means Of forcing certain papers to
carry on fight for class Of products
which are disgrace to American
civilization, and am sorry to say are
too often found on the shelves Of our
druggists in this and other states.
1T is not enough that you plead
ignorance OF the character Of these
products, but In your might you should
rise az men and drive OF from the