The Jeffersonian. [volume] (Atlanta, Ga.) 1907-1917, 1911-04-27

of it's subscriptions and cir
culation to begin to pay the cost of
production The money to carry on
the business must come from the
advertisements. You can help us to
make a success of our business by
patrOniZing our advertisers. We
don't want you to buy things that
you do not need, but when you see
anything advertised in our columns
which you want, write to the adver-
tiser and say you saw the ADVERTISE
ment in The JeffersOnian or in Wat
sons Magazine. Give our advertis-
ers the preference. Write for cata-
logues and help us to keep the ball
rolling. Get your friends to do the
same thing.
The value of the advertising space
depends upon the extent of the cir
culation. That is another place
where we want your help. Between
now and July 4th we ought to put
on 10000 new subscribers, and if
you will help us, we will do it.
Speaking of stock subscriptions,
the statement that was published in
the late Post Office furry to in
crease the postage rates on maya
zines made on many persons the i'm
preston that the magazine business
offers opportunities to get rich
quick" Any person who will try
the experiment of starting a new
magazine with that idea in his head
will be sadly disappointed. A prop
erly conducted paper or magazine
will, under honest management, pay
to the investor unusual returns on
ic inv nCtT1 mt hut ic o.
''but''-several years of hard work
and the employment of large CAPT.
tai are necessary before any publ
cation can become a business sue
cess. Do not for one minute think
that you can invest in The Jeffer-
sonian a small amount of money and
watch it grow suddenly to a fortune.
We believe that after several years
of hard, honest, intelligent work Mr..
Watson has established a publica-
ton property which is now on a solid
business foundation, and we are con-
WINGED that the property is at this
time entering that period when it
will take place with the steady,
satisfactory, profit earnerS in the per-
iodical field. The upward growth Of
The Jeffersonian and WatsOn's Mag
azine is fact capable of proof by
any intelligent man or woman, and
they are the people that we want as
stockholders in the businessmen
and women who will take a genuine
interest in The Jeffs and aid in the
progress.
In every publication with a pur-
pose-and don't forget that it must
have an honest aim and purpose
there are budding possibilities which
in some cases have blossomed into
fortunes that seem almost fabulous.
For instance, the Curtis publica-
tions earn over 100000 every
year and their net profits are over
$1,000 600. Munsey's makes about
the same returns to it's STOCKHOLM
ers. The good will of Everybody's
agazine-that is, not the physical
property, but the intangiable as
sets, the value of which can only be
guessed at-was recently sold to
one of the strongest publication
houses in The country for $1,000
600. The Cosmopolitan made sew
eral fortunes for John Brisben
Walker, and now under Hearst's,
ownership it continues to show an
increasing profit.
These are, of course, the most no
table examples of success in the pub
fishing world. The fact remains
that in The Jeffersonian Publishing
Co. there is an opportunity for
Iii hot iI