New-York tribune., 1911-12-24
NOTES OF THE INDUSTRY
Big Village Motor Boosters to
Have BeefSteak Dinner.

have OcEIStcdh OIIiiiC''
The Big Village Motor Boosters. an or
ganization made up of men in the local
.utomobile trade and automobile writers,
will have a beefsteak dinner on January p
the first Tuesday of the Madison square
Garden SHOW. The dinner will start ABOUT
II o'clock at night at the Hotel Bresiih.
The date selected was one that would not
interfere with other things scheduled Tor
show week.
John S. Dale says that in hts experience
selling automobiles he has never met two
persons whose idea of an ideal automobile
body was the same. He declares that
among women buyers especially tastes dit-
fer more regarding ear bodies and color
ings than I'm apparel
"A long while ago." he declared, we de-
cided that It was impossible to build stock
body for Simplex cars for our class Of trade
and please every prospective purchaser. so
We adopted the policy Of building bodies or
rather having them built by the foremost
New York body making concern TO suit
individual requirements. our cushions are
made soft or hard. thick or thin. light or
dark. leather or corduroy-ad lib. They
are fitted TO n customer like clothes. We
find that made -to-order bodies appeal TO
prospective buyers much more strongly
than stock stuff"
Finished in the brilliant green colors,
typical of motor cars in the service Of the
New York City Police Department, 1912
Lozier Briarcliff car has Just been delivered
f., D,ig Waldo
Commissioner Waldo's LOzier is the six
teenih car Of that make purchased by New
York CITY for tho use Of various depart
ment heads. Former Police Commissioner
Bingham and his successors Commission
ers Baker and Waldo. have for the last
I'VE wears been using one Of the 60-horse-
power chain driven models turned out in
1907. This car will now he assigned 20 one
OF the deputy commissioners.
Among other heads Of departments who
arc using types Of the Isozier car are Com
missioner Edwards Department Of Street
Cleaning Commissioner Johnson, Fire De-
partment; Commissioners Lederle, Depart
ment Of Health. Commissioner Stover, De-
partment Of Parks. Commissioner Thomp-
son. Department Of Water Supply. Gas and
t1ectIcity; Commissioner O Keeffe, Depart
mcnt II Bridges: Commissioner Walsh, De-
partmentof Weights and Measures; Deputy
Commissioner Farley. Fire Department, and
Or Bcnsel. Superintendent Sanitary In
spection Service.
PAPERS have been filed with the Secre-
tary Of state AT Albany for the incorpora-
ton Of the Hewitt Motor Company. with
Offices in the Borough of Manhattan. A
glance At the old handbooks OF the auto
mobile trade will show that the original
Hewitt Motor COMPANY was ore Of the
pioreers in the automobile industry. and
especially i'm the commercial department,
being one Of the trst I'm this country TO pro-
ducn light delivery wagons and heavy
trucks
new automatic automobile starter,
known ss the Nolkmar auto starter. has
lust been placed upon the market. II Is
the result of many years work of Bern
hard Volkmar. q vel known automobile
expert and is ssi' by many who have
witnessed its opera ton to be the simplest
and most practical device ever invented
for the comfort and protection nj life II
automobllists in general
Three veterans of tho automobile bust
ness have formed new company. with
headquarters in New York. 20 handle sev-
eral makes of imported cars These are
Paul LacroiX. Harry T. Kibbe and Stefan
9 Kieldsen ana they are organized under
the firm name Of the Paul LacroiN Automo-
bile Company.
The new company has the exclusive
agency in this country for the English
Daimler. Clement Bayard. ITALIA and Zedel
cars and will also sell Renault and Panhard
cars. The Zedel, which is new 10 America,
is a small car Cortland Field Bishop AMI
Mrs W. K. Vanderbilt. jr.. are among the
first purchasers The new company will
have an exhibit at the Importers Auto
mobile Salon. showing its different makes
with bodies by Demsrest
The American Marion Sales Company
formally opened its new offices and sales
rooms on Wednesday The compsnys new
Headquarters are at No. 1896 Broadway N
SD street. II is a large place. the show
room occupying about twenty thousand
square feet of space. The rooms were pro-
fusely decorated with palms and wreaths !
Each woman present received a bunch OF
American Beauty roses, and the men re- /
ceived watch fobs "a souvenir II the oc-
casion.
J. H. Newmark for four years adver-
tising manager Of the Oakland Motor Car
- ha