Watertown leader. [volume] (Watertown, Jefferson County, Wis.) 1909-1911, 1911-12-29
100000 Exposition Of the
Automobile Trade Opens in
Milwaukee Auditorium
on January IS.
WISCONSIN MANUFACTURERS TO ATTEND
Highway Commission. Good Roads
Associations, State Auto Dealers
and Wisconsin Auto Clubs to Hold
Meetings During the Show Week
trucks Fast Superseding the Horse
in Big City Transportation Field.

The Milwaukee Automobile Show
will this year be 100000 expo
slt1Cn OF the power vehicle industry
as 1t Is applied to the pleasure car
and motor truck as well as the Access
sorry and comfort making device
manufacturer.
Members of the Wisconsin Manu-
facturers' association, the Milwaukee
Merchants and Manufacturers asso-
citation and other commercial bodies
OF the state will meet in Milwaukee
during the auto show in the Auditor
1um, January / 8 to 10. The Wiscon-
sR Automobile Dealers association,
the Good Roads association, the State
Highway commission and the city
and county clubs affiliated with the
Wisconsin State Automobile associa-
ton will also be attracted to the
states metropolis, the auto show be-
ing the magnet.
Auto Show week will be business
mems week in Milwaukee and this
has been brought about by the re-
markable line of trucks and CONNER
cial delivery wagons of light and
heavy load capacity that will be
shown by the two score Of manufac-
turers. And, incidently, it interests
Wisconsin merchants to know that
there are made within the states
boundary twenty-one OF the sturdiest
trucks on the market, all OF which
will be on exhibition at the Milwau-
kee show.
The motor truck division of the
show will therefore be q hummer.
Doubtless the display OF trucks and
delivery wagons to be exploited, will
prove quite the most interesting part
OF the exposition. Many changes and
Improvements have bsen made in
commercial vehicles during the year,
and merchants and manufacturers
have reached the period, when they
have been convinced of the advisa-
bility Of supplanting horses with mo-
tor-propelled delivery wagons.
Success Of the commercial motor
car as means of transporting mer-
chandise in, is bringing about rapid
changes in methods of street hauling
by business firms. The horse as
beast OF burden is giving way to
the gasoline engine and the electric
battery, which are providing the
power to carry the heavy loads OF
the former and Of the city's complex
commercial life.
Wisconsin business men not only
attest the present efficiency OF the
motor truck and give statistics that
tend to show widespread substitu-
ton OF mechanical strength for horse
strength, but make predictions that
from now on the replacement of the
equine will proceed with much great
Or rapidity than it has been In the
past. Commercial car makers and
commercial car users, by their expe-
rience in pioneering, have reached
scientific and practical conclusions
about the construction Of the sue
cessful vehicle, and also about the
most effective way in which to use
It, as well as the conditions under
which it must be employed. This
experience has brought the modern
truck, standardized like the modern
pleasure automobile.
The Milwaukee Auto Truck show
Will be conducted at the same time
~ the Pleasure Car show, occupying
$4,000 square feet OF space in tho
great Milwaukee Auditorium. It will
offer everything to the manufacture
ers and merchants that the Chicago
and New York shows will present
This is fact that will not be dis
puted and which should concern ev-