Shiner gazette. [volume] (Shiner, Tex.) 1893-current, 1911-01-19

that our contention is right that con-
oentrated food like Grape Nuts, which
Is partly dige8ted and ready for easy
assimilation by the body presents more
nourishment that the system will alb
sorb than many other forms OF food,
and we will further say that in cases
bread and oats cannot be digested. that
Grape-Nuts and milk contain more
nourishment that the system will alb
sorb than many pounds of these other
foods.
Distortion No. charges that our tes-
timonials were practically all paid for
and rewritten in Battle Creek.
These testimonials were demanded by
the opposing lawyers. Naturally this
demand was refused, for they are held
in vaults and kept safe to prove the
truth. and. are not to be delivered up
ON demand of enemies.
Testimony at the trial brought out
the fact that we never printed single
testimonial that we did not have the
genuine letter back of. Many of these
letters came spontaneously. A record
was kept of twelve hundred and four
120) letters received in one month
either entirely recovered their health
or been benefited by following our sug-
gestions on food and beverages.
On three or four occasions In the
past ten or twelve years we printed
broadcast in papers offers OF prizes to
users of Postum and Grape-Nuts.-two
hundred $1.00 prizes, one hundred $780,
twenty of $500 and Ave of $1,000 each.
stating that each must be an honest
letter with name and address. We
agreed not to publish names, but to
furnish them to enquirers by letter
These letter writer's very generally an
swered those who wrote to them and
verified the truth of the statements.
Under this agreement not to publish
names literally scores of letters came
from doctors. We kept our word and
M al nd mn me "a or qII
dered the letters.
Right here notice. an Limitation
those testimonials by advertising for
them. In New York he used for that
purpose the New York Magazine of -
whose editor is now in the Federal
Penltentiary for fraudulent use of the
mails. For example, Post announced in
that magazine in 1907 etc." (then fol-
lows our prize competitlon).
We used nearly all of the papers and
magazlnes In New YORK and the rest Of
America, but the sensational writer
gives the impression to his readers that
the only magazine we used was one
whose editor is now in the Federal
know nothing of the truth of now, and
never did. Space was bought in the
magazine spoken of on a business ba-
sis for the reason that 1t went to a
seems to have furnished an opportun-
ity for designing writer to deceive
MS readers
We look upon honest human test!-
mony from men and women as to the
means by which they recovered health
as OF tremendous value to those In
search of 1t. Our business has been
conducted from the very first day up
on lines of strict integrity and we new
err yet have published a false testl-
monial of human experience. Many of
these letters covered numerous sheets
some If printed. would spread over
half page of newspaper. II we would
attempt to print one such letter in ev-
cry one of the thousands Of papers and
magazines we use, the cost for print
ing that one letter would run into
many thousands Of dollars.
We boil down these letters exactly as
newspaper writer boils his news
sticking sacredly to the important
facts and eliminating details about the
family and other unimportant matters.
Is done honestly, and with fun knowl-
edge of our responsibility, but notice
the art of the "twister" in the way he
presents to his readers this matter OF
testimonials.
Distortion No. 4. This is bad one
1t reads as follows: THE only fam
GUS physician whose name was signed
to a testimonial was produced In Court
by Golfers and turned out to be a poor
old brokendown homeopath, who Is
now working in a printing establish
ment. He received ten dollars (S10.00)
! for writing his testimonial"