The Birmingham age-herald., 1911-08-29
AD CLUB ID JOIN THE NATIONAL BODY
 -------- Sparrow Talks of Work in
 Birmingham CAN DO MUCH GOOD Club Believes Thousand of Dollars Can Be Saved to the Advertisers If They Are Protected From
 Fake Schemes

The Birmingham Ad club. recently or ganized, will become a fullfedged mem- Der sof the Associated Advertising Clubs of America immediately after the next meeting of the club. when the adoption of a constitution and bylaws will complete the formalities connected with admission to the national organization.
 The date of this meeting will be an- nounced as soon as the committee on additional membership is ready to report probably within the next week or 1o days. The indications are that the club will have large membership from among the business men of the city, and it has been considered advisable to de- fer the meeting until these accessions are available for the makeup of the standing committees of the club
 In giving out this news, John Sparrow, president of the club, said:
 When MT. s. C. Dobbs. president of the Associated Advertising Clubs of America delivered his address before the Chamber of Commerce in this city he made such an able presentation of the great work being done by Associated Ad- vertising Clubs of America in reducing advertising to an exact science, and so strongly impressed local business men with the necessity for an ad club in Bir- mingham It Is almost superfuous to add anything to what he said. It may be stated, however, that it is the purpose of the ad club of Birmingham to make every member realize that he will get value received for his initiation fee and dues and for the time he puts in attend ing the meetings of the club.
 ''One of the first things the club will undertake Is the elimination of dshon- est advertising mediums, thereby put ting an end to the annoyance to which business men are continually being sub jeeted by solicitations from advertising 2 fakirs and grafters, who, as Mir. Dobbs said, are levying heavy toll of black mail in communities where their opera tions are not subjected to competent scrutiny. The Associated Advertising g clubs has been successful in stamping out this evil in many other cities, and has saved the advertisers of the country millions of dollars. The method so effectively employed elsewhere will be adopted by the local club. The adver- Using solicitor with meritorious prop osition will have nothing to fear from 1t, but the individual who endeavors to capitalize piece of paper or a sheet of cardboard on sheer sham will be shown no mercy.
 Tt Is also the purpose to make the club a clearing house for practical ideas on advertising, publicity and printing. Hence the scope of the membership has been made broad enough to include not only all who are actively engaged In advertising, but those who may be interested in the study of it as one of the great forces of the age. Adver- tisers-the men who pay the money ad writers, solicitors the bill board and out door people, the foremen of the newspaper composition and ad rooms, proprietors and foremen of job printing establishments. and newspaper writers, will all be eligible. and each will be given some work to do for the common cause The educational and monetary value of such frank and bus mess like discussions of the promlems related to advertising, publicity and printing, as will naturally arise, Is easily grasped, to say nothing of the removal of some of the asperities of competition, which will follow.
 Tt is also intended that the club shall cooperate with the Chamber of Commerce, the Board of Trade and the Business Mems league in advertising B Birmingham, and the lea ding advertis- ing mens of the United states will be invited to come here from time to time and address the club and it's guests on the most effective methods of municipal advertising and on the development of more efficiency in all lines of advertis- ing.
 Tn addition, it is purposed to make the social features of the club con- tribute to the usefulness as a creator of good fellowship.
 "The Birmingham Ad club can do much for Birmingham if 1t receives the cooperation of the business men, and we feel assured of bat.'