davidaulloa/AmericanStories huggingface dataset:
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04
ADVERTISING THE
SMALL BUSINESS
BY GEORGE 8. eANTA.

The possibilities in general adve-tis-
ing on q small amount OF money are
but little understood today and too
often overlooked by those who should
avail themselves of It. Many small re-
tailers or retail establishments are
among the aggressive advertisers In
their communities. but. In general. the
manufacturing concern Of small pro-
portions looks on advertising as some
thing to be handled only In lump sums
Of tens or hundreds Of thousands OF
dollars.
Nothing could be greater mistake.
Indeed. today the advertising OF an
article is part and parcel OF its pro-
duction and the manufacturer has not
done his duty who has not provided.
by an effective selling plan. an outlet
for his goods. And this is true of the
small as well as the large producer.
To the small concern. however. the
periodicals Of very wide. general cir
culation. are costly to use and action
through them is Indirect and often I'M
satisfactory. Certainly they do print
beautiful advertisements. frequently in
several colors, but the beauty OF the
advertisement is hardly sufficient COM
pensation to the advertiser IL II leaves
him substantially out Of pocket. IN
less he is widely represented among
the retailers or has a special plan for
taking advantage of his advertisement
in some unusual way, the small adver-
tiser is quite likely to be compelled to
take his returns In the satisfaction of
having run a beautiful advertisement.
II he resorts to the big weekly or
monthly magazine.
On the other hand, the newspaper
offers to the manufacturer a medium
direct and economical He can adver-
'tise to the very people whom he is in
position to reach with his sales force
He should not expect spasmodic uses
OF space to do all the work but he
must advertise consistently and intel
ligently, and IL he follows up his news
paper advertising with close co-opera-
ton from the sales department results
will surprise him and a firm hold will
be gained upon the territory In which
the advertising is done.
But the main thing is to ADVER-
TlSE. and II not successful at first
keep OH just as persistently as one
strives to perfect a manufactured pro-
duct in which flaws are detected.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

wrote to Mrs. Pinkham for advice. In
short time had gained my average
weight and am now strong ard we'll"
Mrs. SALLIE STEVENS, b F. D., No.
3, Box 81. Waurika, Okla.
Another Grateful Woman.
Huntington, Mass.-"I was In ner.
vous. run down condition and for three
years could find no help.
owe my present good health to
Lydia e. Pinkham's Vegetable Com
pound and Blood Purifier which / be-
Eeve saved my life.
my doctor knows what helped mo
and does not say one word against It,"
Mrs MARI JANETTE BATES, Box
134, Huntington, Mass.
Because your case is difficult one.
doctors having done you no good, do
not continue to suffer without giving
Lydia E. Pinkhams Vegetable Com.
pound a trial. It surely has cured
many cases Of female ills, such as in
fammation, liberation, displacements.
hbroid tumors, Irregularities, periodic
pains, backache, that bearing-down
feeling. and nervous prostration.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04
y LADY LECTURER
Feeds Nerves and Brains Scientifically.

A lady lecturer writes frcm Philadel-
phia concerning the use Of right food
and how she is enabled to withstand
the strain and wear and tear Of her
arduous occupation. She says:
Through improper food, imperfect.
ly digested, my health was complete
ly wrecked, and attribute my recoy-
cry entirely to the regular use OF
Grape-Nuts food. 1t has, l assure yoL,
proven an lnestimable boon TO me.
Almost Immediately after beginning
the use OF Grape-Nuts l found a graft.
Tying change IN my condition. The ter
rible weakness that formerly pros
trated me after a few hours OF work
was perceptibly lessened and is now
only a memory-it mover returns.
Ten days after beginning on Grape
Nuts / experienced wonderful in
crease In mental vigor and physical
energy, and continued use has entire
ly freed me from the miserable in
somnia and nervousness from which
| used to suffer so much.
II find Grape-Nuts very palatabla
and would not be without the crisp.
delicious food for even day on any
consideration. Indeed, always carry
II with me on my lecture tours"
Read the little book, "The Road to
MELVILLE" IN pkge. There's a reason
Ever read the shove Ietterf new
are genuias, true, and full 81 hrnssa
ntercst.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04
BOUND TO PROGRESS
FORWARD MOVEMENT A PART OF
OUR POLITICAL EXISTENCE.
Only Question Is the Regulation Of
the Rate Of speed-RepubIicans
Have No Quarrel With Either
Of Their Prominent
Leaders.

The word progressive" has seized
upon the popular fancy and come into
popular use. The political world re-
sounds with II. There are progress
sive" Republicans and Progressive"
democrats. Some are more progress
sive' than others. but all alike insist
not only that they are progressing"
out that the country shall progress
according to their code Of progress {"
ris well.
AS matter Of fact. progress is. and
mas always been. the rule of our DO
nticai existence. We are all progress
sives." We could not halt for any
material length of time IL we so de-
sired. Our opportunities are go nu-
merous, our unrest SO great, and our
capacity for work 30 we'll developed
progress Is as certain and inevitable
as death or taxes. We could not. II
we would. escape It. Where Is tho
man or party capable of standing
still, or pat, in the midst Of 80 much
impelling hustle and thrift?
The question Ia not progress. but
the regulation Of progress. How fast
should we go? How great Is the ne
cesslty or a brake on the wheel? Just
AZ In the coaching world there are
WHIPS and in the automobile world
drivers, who are all for speed. 80 In
the political world are leaders whose
notices are Short cuts" and get
there" They are so eager. and so
confident OF the strength of the ma
tional carry-all, they are fourishing
the whip all the time.
1t Is not progress that DISTINGUISHES
Mr. La Toilette and Mr.. Cunfmins
from Mr.. Cannon and Mr.. Aldrich or
Mr. Bryan and Mr.. Hearst from Mr.
Bailey and Mr. Martin. but the rate of
progress. Nobody stands, or could
stand, still. AS easily could the stars
halt In their courses.
Let discussion about progress and
everything else thrive. This Ia pre.
eminently the country OF and for and
by discussion. The man with a mos
sage and the capacity to deliver II
Is sure OF an audience. II his m.a.
sage possesses value 1t is accepted
and he Is rewarded. II IT is mere
sound and fury, signifying nothing but
ueslre on his part to advertise him
SELF and cause turbulence. It is soon
forgotten
Meanwhile, hearken to the words
OF the president spoken at Rochester
Chased as "standpatter" by some
or the "Progressives," and as PRO
gresslve' by some OF the "staudpat-
'ers' ne 49, gagged by his own deliy.
erance. an optmist, who sees the
country going forward. and certain TO
ride out any storm that demagogues
or half-baked experimenters may pro.
duce. At the head Of affairs. and az
such the object OF some bitter attacks
ne has lost neither his serenity nor
his reckonings. but is keeping his
course. and willing to abide by the
| popular verdict on the subject ex.
pressed at the Washington
Star.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04
Part Of Wisdom ls to Wait.

To the cotton schedule President
TAFT comedies some degree OF inves.
ugation. But he pointed out that the
report Of the tariff board would be
before congress before the date AZ
which the measure was TO take ef.
feet As 10 the metal and chemical
schedules, he makes the point that
there was absolutely no investjea.
ton or study whatever. Certain sen.
ators combined to stick them on to
the bill and "a vas done.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04
A Senate of LAWYERS.

In the senate Of the United States
there are 81 lawyers. FIVE bankers,
eight business men, four farmers,
three journalists, two mine operators.
two manufacturers. one author. one
doctor and four members whose call
ings are not given. OF the four farm
ers, two are from the same state,
South Carolina. They are Tillman
and Smith. The lawyers clearly ou.-
number all others.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04
Treasury oepar,msn, In ADJ. Hands

While the receipts and expenditures
OF the government depend on the op.
Grafton OF the tariff. yet II seems prop.
er to state them in connection with
the work OF the treasury department
During the fiscal year ending June 90
1909. the excess OF ordinary expendi.
lures over ordinary receipts amount.
ed 10 $5S,734.955. During the fiscal
year ending June 30, 1910. the frs,
full fiscal year under the present ad.
mlnistration. the excess OF ordinary
receipts over expenditures amouated
TO $l5,So6,S24 While during the fiscal
year ending June 30. 1911, the surplus
was sf7240,466.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

The president vetoed the cotton tar
IN revision. to which the senate tack.
ed the new metal and chemical sched.
ules, simply on the ground that there
was not adequate information before
congress TO permit intelligent leglsla-
ton. He might have added that II
there had been such information the
politics that dictated the schedules
enacted would have produced the
same result But this remains one OF
the unspoken arguments on the tariff
question
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04
pisTEMPER

In all Its forms among all ages Of
horses. as well as dogs. cured and others
the disease with SPOHN'S DISTEMPER
CURE; Every bottle guaranteed. over
for chicken cholera. SO cents and 81 90 a
bottle, s. and $40 the dozen. Any good
Druggist, or send to manufacturers. Write
Tor free book. Spohn Medical Co. Spec.
CONTAGIOUS Diseases Goshen Ind u A
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

A small tailor in the Twin Cities
has a head for advertising. In front
OF bis store stands an oil barrel with
The head knocked in. The barrel f.
bright green and on It In red letters
is painted; Stand IN my barrel whis
! press your suit for bOc"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

In the war against the fly tho mos.
quito hopes TO escape unuoticed But
success IN the determination o. the
one VIII stimulate the fight agains,
the other SO the disturbed OF our SUM.
oers reed not hum the louder In ami
cipatet safety.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

a writer in a Chicago newspaper
says that no real-life lovemaking r.
Ike that which the novellsts describe.
It may be, however. that the poyelists
describe II as It should be.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

French scientist has ,u>coedod &,
matching tadpoies from frogs eggs by
administering electric shocks. We De
cline TO become excited n he hsS
succeeded IN getting tadpoles ont a.
blackberry seeds there might be SONS
reason for surprise-provided one
we're interested In the deveICpmant o.
tAdDofes
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

There's tribe in Africa. under Ger
man domination, where the men eat
their wives. This is a little more dis
agreeable than ordinary divorce. but
IT saves slimony.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

A New York woman thinks sbo ..
going 10 solve the servant problem BY
importing Filipino girls Probably she
VIII md before long that she has
merely added another side to ~
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

Speaking once again OF the flight OF
Time, Is there anything that flies more
slowly than the week Immediately
Following your vacation?
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

a legitimate outlet tas n, lo,,,,
oeen round for the surplus vacation
energy Of the small boy. He IA Nv
s"attine. and the community and the
nome circle are doubly reioiced
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

Ihere's one born every minute. A
cleveland girl complains to the police
that she was persuaded to hand a
gypsy fortune teller s156.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

shoe merchant tells US that WON.
ems feet and brains are becoming
larger Possibly he IS misled By the
fact that women have deveIopad
enough brains to buy shoes that A.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

chinese authorities have spent
100000 In furnishing a class room
Tor their 5-year-old emperor and pro
viding imperial textbooks. Poor little
kid
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

Nevertheless, we refuse TO bel,ev.
that the man who went over Niagara
Fails In a barrel could drop 1000 feet
from an aeroplane and escape death.
even II he used his barrel.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

There is nothing new IN the report
the the human aura has been discov-
cred. II has often been used as a
costume by our classical dancers.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

y no 30 nervous i
could not do any
thing. The doctors
treated me for diff
ferent things but
did me no good. I
got SO bad that I
could not sleep day
or night. While in
this condition ! read
OF Lydia Z. Pink
hams v eye table
9 o IN Pc un d, and
heOan ita naa onI
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

we see by the papers that a girl in
Long Branch danced herself to death.
She had probably remarked: II could
Just die waltzing!"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

The forehead" says Lillian Russell.
should not be too high" Great Scottl
Are they going to switch the forehead
about like the waist liner
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

A man In Cincinnati offers to sell
himself to the highest bidder. thereby
placing himself on a level with Flu
ropean nobility.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

Brass bands and vaudeville stunts
nave failed to draw worshipers to a
Cn1cago church. Why not try re
bgion?
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

II is against the law to wear a dead
oird on ones hat In New Jersey, but
The milliners may be depended upon
TO concoct something Just as costly
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

The girl with six feet OF veil stream
Ing from her hat certainly does not
own an auto
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

Big liners and tall skyscrapers are
soon outdone. and then they fall back
Ind are forgotten in the rank and
BILE.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

A highbrow tells us that there is po-
etry In n bean. But the chunk OF pork
that goes with II Is quite prosy
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

About the only strings on the human
Kites are the pull of gravity and the
rules of the aviation meet
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

Can a successful and decorous avia-
ton meet be properly called high old
time?
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

Haiti aspires to change presidents -
Often as France changes ministers.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04
AFTER
I YEARS
SUFFERING
| Was Cured by Lydia e. Pink
hams Vegetable Compound

Waurika, Okla.-'T had female trou.
bles for seven years, was all run down.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

Eating corn on the cob may not be
the most dignifed pastime in the
world. but, by crimlny, it's real sport!
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

Many a man boasts that he is self
made" when he ought to do his best
TO keep It secret.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

American men should prevent won.
EN- from entering business life. says a
doctor. Just let them try It!
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

The new way OF proposing is this: Il
don't like your last name" II the girl
agrees to this II is all settled.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

These aviation doingx are going to
trouble the round shouldered squad.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

Wheat is below the average. but the
crop OF automobile accidents IL first
class
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

Efficiency In tho Forest.
The Babes In the Woods were lost.
There Is no hope" they cried.
they will try to find US by q filing
system"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

Women's hats are to be smaller. thus
giving the hatpins a freer range for
action
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1911-10-04

People won't hunt around the
universe to get anything that
Is advertised; they must know
where to buy It, and 1t must be
convenient place. Is not the
newspaper the most natural
place In the world to talk to
people and to tell them where
in their town they can buy the
articles advertised?
The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1911-03-18
Believed Them True Stories.

When Dante published his Inferno"
the simplicity Of the age accepted It
as true narrative Of his descent into
hell
When the Utopia" of Sir Thomas
Moore was first published 1t occasioned
a pleasant mistake. This political ro-
nance represents perfect but vision.
airy republic in an island supposed to
have been newly discovered In Amer
lea. "As this was the age Of dis
covery," says Granger, "the learned
Budaeus and others took 1t for a genu-
Inc history and considered 1t as highly
expedlent that missionaries should be
sent thither in order to convert so wise
n nation to Christianity"
1t was long while after publication
that many readers were convinced
that Gulliver's travels We're fictitious.
The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1911-03-18
Doinq Chores.

There is no time In the year when
there Is cessation from toll on a farm
II Is different in winter; that Is all.
The days are shorter, the work
rougher. OF course much depends
upon the character Of the farm. Con
siderable leisure is possible where few
cattle are kept and general trucking
done. But always there are the
chores" A remarkably elastic express
sios that-"doing chores" II may
mean much or little. Some dairy farm
crs, for instance, whose serious bust
ness in life is milking cows, may pot
ter around the farm after the morn
ing's milking and, taking the mornings
milk to the creamery or railroad sta
lion, eat their noon dinners, mend some
fence, look over the harness or haul
out manure, potter around some more
and then say, Guess It's about time
TO do the chores" meaning to milk
two dozen cows or so-the real hard
work of the day.-Philadelphia Press
The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1911-03-18
Great Men Tall and Shot.

A recent investigator has attempted
to show that Lombroso and his follow
ers were wrong in asserting that men
of genius were of small stature. OF
$50 individuals OF eminence he found
that figures were obtainable for 1903;
Of these sixteen were of middle height,
fifty eight above and Twenty-Five be-
low
Americans particularly combined
greatness with inches. Jefferson and
Jackson were more than six feet tall.
Sumner was six feet four inches, and
Washington. Lincoln Hpd Beecher were
more than six feet Among famous
foreigners Tolstoy was large man,
and so were Thackeray, Bismarck and
Darwin.
On the contrary, many Of the worlds
greatest genluses were understood and
even deformed. Napoleon, Poe, Pope,
Alexander the Great, Nelson, Blake
and Caesar were small men.
After all is said, genius Is no re-
specter Of rules.-New York American
The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1911-03-18
alackhird Dawn.

Jan. 80 and 81 and Feb. are famous
at Constnntinople, Brescia and along
the Danube and the Rhine as the
"blackbird days" A curious legend
says that originally all species of crack
les (blackbirdsl were white and that
they became black because during one
year in the middle ages the three days
mentioned above were so cold that all
the birds In Europe took refuge in the
chlmneys. At Brescia the three days
are celebrated with feast called 81
giorni della merla," or "the feast Of
the transformation of the bird"
The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1911-03-18
NOTICE or 81 e OF UNCLAIMED
FREIGHT.

Notice is hereby given that on
March 81, 1911, beginning at ten
o'clock a. m, on said date, the un-
deroigned will sell at public auction,
at Oregon Short Line Railroad com
pany's freight depot, located at Lo-
gan, Utah to the highest bidder for
cash, hereinafter described property,
to be sold for purpose of realizing
sufficient funds to pay freight and
other charges and expenses as pro-
vided by laws Of the State Of Utah
relative thereto and cost of advertis-
ing and sale, that is to say: Sixteen
barrels empty bottles, freight charges
$l11.15, storage charges 5000 up to
date OF sale, and the cost of advertis-
ing and sale. Said bottles we're ship.
ped by Briggs Exchange, Amigo, Wis,
consigned to order notify Cache Val
ley Tea e. Soda Water Co., Logan,
Utah, and having been on hand I'M
claimed and refused for period OF
more than sixty days, sale is order
ed
OREGON SHORT LINE RAILROAD
COMPANY, BY j. r. Morton, Agent.
mao
The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1911-03-18
The MANI Mistake.

Out Of loyalty to his own sex the
manager Of the woman's suit depart
ment discharged his young woman
stenographer and hired man. The
first batch Of letters dictated to the
man were written to about hundred
old customers, whom he invited to ex-
anime privately lot of exclusive gar
ments before they were placed on sale.
The day after the letters were mailed
the women flocked into the store. but
the fire that burned In their eyes was
the fire Of the avenger rather than Of
the bargain hunter. One word which
each woman had underlined In her
letter explained their wrath. The gar.
ments, so the manager had meant to
say, had been designed for women Of
stock figure, such as they possessed.
but the male stenographer had drawn
on the alphabet and had written 1t
"stocky."
"No woman on earth would have
been guilty of such mistake"
growled the manager
The next week the girl stenographer
had her Job bnck.-Phlladelphia Led
The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1911-03-18
Not Another Methuselah.

In an ancient burying ground at
Germantown. Pa. there is a stone
standing over a grace. on which is In.
scribed: in memory of Adam Shisler,
who departed this life December the
28. 1777. Aged 900 years" This in.
scription never fails to itartle tho
stranger seeing 1t for the first time,
who thinks, perhaps, II Is the record
of a latter-day Methuselah. but the
fact is. Shisler died when he was six.
ty-nine years old. The stone cutter
got his instructions mixed, and he
carved 100" as indicating the years
Shisler had lived. Discovering his
mistake, and possibly not willing to
suffer loss OF labor, he effaced the 80"
with cement, and added another 80"
after the &C." which would make the
inscription read "69 years" After a
time the cement fell away, and then
the figures 1903" were left to tell
their misleading story.