The Detroit times., 1911-03-15


modest store at No. POI Woodward
ave. II occupied one floor 20x100 feet.
A month later he added half of the Sec
ond floor to the selling space, and in
side of two years, three floors were
found necessary, and still later four
floors and basement were occupied.
Even this proved inadequate for the
steadily growing trade. Adjoining
property was secured, and two years
ago, a new five story building 40x100
feet, especially designed and equipped
for the business was erected. This
was opened March 20. 1909, aud is re-
garded as a model store or Its kind,
but although II provides tenfold the
selling space and store efficiency o.
the original one-fioor store of ten years
ago, the growth OF the company's busi-
ness has been SO continuous and COM
pellant that plans for even more room
are now being worked out
The founder of the business has had
ali extensive and active experience In
the clothing and general merchandis-
ing line. Starting In 1877 as a cash
boy under j. l.. Hudson, then general
IlduhReT Vi lHt 1ldbitg btoAhOoot So
went with that gentlemen when the
latter opened his initial store In De-
troit, and continued with him for "a
years, gradually acquiring positions OF
added Importance and responsibility
unit. he became general manager,
which position he relinquished to GO
into business for himself. Two years
ago, Mr. Hickey, Incorporated the busl
ness, and was thus able to specially
interest and reward some OF those
who, had by their loyal services during
previous yeors contributed to its phe.
ncmenonal growth and success. Among
those to acquire an interest were Il.
wolfel, ]. w. Bolger and M. J. Kew
eney. The managers OF the several
departments are: Credit and finance,
J. w. Bolger; mems clothing, Edward
Wollel and NJ. j. Keveney: Juvenile
departments, w. K. Canton: boys
clothing. l.. L. Lake; boys furnishings,
A. w. Libby: girls apparel, Miss X. L.
Tracy; children's shoes, G.. K. Horn
ung; mems furnishings, w. w. Nc
Rae: mems hats, f. ], McBrearty:
mems shoes, M. j. Lennon; artist,
Ralph Smith; advertising manager, d.
j. Mcdonald.
Mr.. Hickey. when asked what In his
opinion, most contributed to his sue
cess, was prompt to say: THE training
i received under j. l.. Hudson, and the
longer live, the more and more
appreciate that fact. The detail
knowledge and business methods thus
acquired, and carried out here, have
been all important. Then, of course,
we have always made It our special
effort to handle only goods OF quality.
do not mean by that, only high price,
costly garments, but merchandise OF
intrinsic value and merit, that we
could safely guarantee to give salts
faction when put to the test OF per-
sonal service. The growth OF our bust
ness, the fact that our old customers
continue with us, and that new ones
are constantly being added to our lists
of patrons, encourages rs In the belief
that our vigorous efforts in this re
spect have been successful. There Is
no foundation on which to build 8
business, equal to a pleased customer.
Reliable, trustworthy, up-to-date mer-
chandise, at honest steady prices, APP
reals to intelligent, discriminating pur-
CndSeTb, IHdktb lOI a SldDlt uCoU
business and creates a good will of
commercial value. So-called special
sales or merchandise made or sold
for such purposes and 'hurrah' adver-
Using methods. are never indulged in
here. 1t would be detrimental to our
business. know some businesses
seem to prosper when such methods
control, but you will find that their
average life Is short. Such gains are
but temporary, there Is no stability or
inherent strength In business SO con.
Quoted. II Is built on a foundation Or
sand and the first move Of commercial
depression sees sudden and com.
p,ete change"
The following musical program Will
be rendered between the hours OF 9 a.
m and p. .nl., Thursday:
Morning. 10 a. m. ~ m.--March, An
Lampe); selection. from alma, Where
Do You Livey" g. Briquet; wales,
"The Chocolate Soldier" Oscar
strausl; medley Popular Melodies"
Pagoda." q. " BrattonJ; potpouri.
Echoes OF the Operas" (Robt. Reck,
err; espagnole. Roses and Thorns."" 81.
RidsgqrTs8 o. Hoore, snsrse old Issh
ease" Nell Moret): finale, Ain"
(march eccentric). (Arthur Pryor.. "a
J Afternoon, 2 to y. m.--March. The
Arcade Qirf," tArthur Pryor.; selec-
| lion. from THE Chocolate Soldier"
| oscar straus); wales. Spring, Beau
tiful Spring" paul LInckel; medley.
stIsIps 1 6fs% Kiilar9 rS. wc ThS;
| Rag" G.. r. shannon): Mexican.
"Danse de Palmetto" tHoward Whit
new; mosaic, Popular Songs OF To-
TWO shoes" (Arthur Pryor; march.
March OF the Marines" ct r. Brooke)
| Caiedonian. Bonnie Scotland" Harry
| Lauder): characteristics, 'Danse OF the
Rose Maidens." (E. Braham); waltzes.
ma Belle Adoree." DUDLEY Roy). ex-
4 cerpts. from Ragged Robbin," (Chaun-
| cey OicotD: synoopation, Chilli Bill
Bee" louis + Muir; finale. Irish