Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1911-06-07

influence ntheir communities to remember
that they must support home industries.
He closed with a word OF welcome TO the
guests, whom. he said, were always well
come in South Omaha.
Before taking up the business OF the
session the guests viewed the parade Of the
stock yards employees, who. to the number
of 700. marched by the exchange building.
Tach department of the company was rep
resented In. the parade, and a moving pic
ture OF the whole was taken.
Live stock Industry.
Following was the lineup Of the parade:
FIRST DIVISION.
Robert Mcneil in Charged
Switching Department
y. Yardmasters,
Enginemen. leach engineer to march
abreast of his fireman),
Engine foremen.
SWitchmen, '-at'.
Switch tenders. f
Mechanical Department
General foreman, '
Machinists,
Boilermakers, -
Steam filters,
Helpers and laborers.
Track Department
General foreman.
Assistant foreman.
Laborers.
SECOND DIVISION.
!John s. Walters in chsrge.)
Clerical Force
Clerks OF all departments.
Yard Forces
YardmaSters,
Weighmasters,
Saddle ponies,
Night yard force,
Day yard force.
Fire Department
Flremen and watchmen.
Hotel Department
Mattresses and other employees.
n de V1aVo - 1saVsa-
Employees and teams.
Cleaning Gang
Employees ana teams.
THIRD DIVISION.
CRobert Hall In CharKel
Engineering Department
Chief engineer and assistants.
Construction Department.
Concrete gang,
Carpenters,
Laborers.
Water Department
Foremen and other employees.
r. c. @. ROsewater on "Advertisins."
When the business session convened
Charles c. Rosewater, general manager OF
the Omaha Bee, took up the subject of
Advertising" Mr.. Rosewater went into
practical details of the business, and his
address was listened to with close atten-
ton The speaker said that while the
association had social side, 1t was GER
tainly not the main object Of the delegates.
He declared that newspapers live by their
advertising, no matter how high their
editorial ideals may be. Advertising was
matter Of paramount Importance and the
possible source for a large amount OF
revenue to any publisher
Mr.. Rosewater discussed rates OF news
papers, and country newspapers in par
ticuar He insisted on the maintenance
Of flat rate even in the face OF greater
business at lower rates. He quoted CO.
piously from the leading advertising agen-
Giles OF the country In support Of his posi-
ton.
II advertising. companies found fault
with country newspapers. the speaker
urged that the country newspaper study
the cause of the-objectlon raised against
them and benefit thereby. II publishers
are honest, newspaper advertising will
always pay. A remedy for all the Ills
confronting publishers today is plenty OF
good backbone He defined advertising as
the repetition OF one or similar things
covering a considerable period OF time.
Analysing his difinition he pointed out
the relation between the newspaper and
the trade markets. either retail or whole
sale. He spoke OF the power OF a news
paper man from either a moral OF COM
mercial standpoint. and declared that his
strength came from the fact that he could
say some things frequently and during a
considerable period Of time. He closed
with a paTaphrase from the Latin. which
he rendered; Powerful is the publisher Il
he only realizes his power"
Maupth for Publicity.
VIII NJ. Maupin Of Lincoln read a papeI
entitled Nebraska as Il Should b.
known" The paper was replete with In
formation on the state and closed will
poem.
At the election OF officers for the com
ing year. J. ~ Tanner was nominated 20