davidaulloa/AmericanStories huggingface dataset:
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01
SEAS WINTER DEATH TOLL
One Hundred Vessels Wrecked and
1875 Lives Lost on North Atlantic
In Severe Storms.

Boston.-Fully 1875 persons per
ished in accidents which befell New
England, Canadian and Newfoundland
vessels, or other craft which met dis
aster in western upper North Allan
tic waters during the fall and win.
ter season now ended 1t is 'mpos-
sible to announce the exact number
of lives lost as a missing Gloucester
schooner, the Ella NJ. Goodwin, with
her crew of ten men may yet be afloat
in northern ice fields, and as statis-
tics OF lost Newfoundland fishermen
are incomplete.
In all 100 vessels were ashore,
sunk, abandoned. burned or in col
lision during the last six months. OF
the number rs we're schooners,
seven steamers, seven barges, three
barkentines. two barks. two brigan-
tines, two tugs. one a $4,000 auxil-
larry steam yacht and one a power
boat Sixty-five OF the 100 were total
wrecks, the majority hailing from
New England ports. The loss OF life
on stranded vessels was greatest on
the Massachusetts, and Newfoundland
coasts.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01
WAVE OF CRIME
SWEEPS RUSSIA
Criminals of Every Class and Sex
Run Amuck in Empire.
CITY PRISONS ALL ARE FILLED
Mobiles, officials, Students, Outlaws,
Police, All Are Carried Along In
the Vicious Flood Which is
Spreading Through the
Country.

y st. Petersburg-A fresh wave OF
crime and violence is sweeping over
the Russian empire; in its food are
carried aristocrats, officials, students,
desperadoes-all alike The prisons
overflow with political and other pris.
oners; in almost every university, col
lege and high school collisions be-
tween the students and police con
stantly occur. Daily revelation is
made Of bribery and theft by the high
est officials some of whom have been
the cars favorites. OF all this not
word is published by the press. but
the news spreads-travels under
ground among the revolutionaries;
travels over the heads of the people
10 those in the court circle.
Gen. Benebott, chief Of police of
Moscow, a friend of the czar, was ac-
cused OF forgery and of protecting dis
reputable houses. An investigation
by Senator Neidhart proved that the
police functionary had been taking
bribes and committing other crimes.
The car has permitted his friend TO
resign
Ten million dollars has disappeared
from the Golfers of the Siberian rail-
way. Several railway officials are
under suspicion. and an investigating
committee is trying to learn what has
become of the money
Princess lebanon -Rostovsky has
been placed under technical arrest
and her mansion has been searched
The grand duchesses and grand dukes
have been guests of the princess, even
the car has visited her. The kins-
woman of former influential cabinet
minister, Princess lebanon Rostovsky
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01
LACE WORN ON MILLINERr
Some Of the smartest Hats Have Th.s
Garnlture, and II is Ef-
fective.

This is an excellent season Tor
bringing out the family lace box and
going through it carefully to see what
treasure II really contains. There are
an Infinite number OF ways in which
bits Of lace may be employed. Not
the least Of these Is garniture on
ones new millinery. Some OF the very
smartest hate are to be trimmed with
lace or made entirely of It. White
lace is especially favored, and will be
seen on picturesque bonnets as well
as on smart walking toques. One Of
the new designs Is bonnet made OF
white lace and trimmed with ruchings
Of narrow black velvet. The only 9th
er garniture is a posy OF tiny pink
roses. A toque of black straw has q
jabot Of white lace going up the front
and over the crown something after
the manner Of an ostrich plume.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01
He OBJECTED TO ADVERTISING
Maker os old-EstsbIished Hair Re-
storer Didn't Wish TO BE Bothered
With Too Much Business.

I'VE never advertise" said the pres
ent owner OF an old-established hair re.
storer. con the contrary. we tell our
customers distinctly in the literature
which accompanies each bottle that
they must appreciate our preparation
because we have never descended to
the yulgarity OF advertising"
"And is business as good as 1t used
to be?"
IL has not been so good this year.
but In the main we are holding our
own"
you are--in the main What do
you mean by holding your own-in the
main?"
1--WE have been In business nearly
sixty years and we are doing as well
as we did fifty years ago. Now that's
not so bad-is it?'
mo. Not so bad. You ought to
have passed out ,ong ago. You must
have a very mer.torious article?"
Indeed we have. It is the very
best in the world. Grandfathers rec
ommended 1t to their sons. The sons
recommended It to their children. The
children use II. and through them we
keep up our sales"
But If you advertised It literally
you could do hundreds Of times more
business than you do. You have mon
ey Why don't you start inf''
my dear fellow, you don't under
stand. II we advertised and got more
business | would have to spend all my
time In this oaice. It would be neces-
sary to employ a lot of additional
help, and what bother that would
be, The idea is simply preposterous
/ couldn't get away to play golf or &C
sailing or motoring. and life wouldn't
be worth living"
Coos organization would take care
OF the business and you could take o
continuous vacation"
But coaitn't escape worrying
You see"
didn't walt for him TO finish
What's the use OF trying to wake a
Rip Van Winkle2
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01
Variety In Advertising.

A writer in one of the advertisen
magazines says that a certain type OF
advertisement is about as interesting
as heap of clam shells In a vacant
lot. The kind OF "ad." be is criticising
is the stereotyped. eut-snd-dried
card" which still represents the
most advanced form of publicity in
the conception OF some business men.
1t is safe to say no advertisement
is a good advertisement which merely
makes known the existence of the
business 1t exploits. The public Is not
interested In the fact that the bust
ness exists-it wants to know why
It exists TAe card" does not tell.
The space II occupies on the page OF
newspaper can always be used to
better advantage In giving the adver
tiser some real news about the adver
tiser's business than In presenting to
his attention an enlarged extract
from a page of the city directory.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01
BY JULIA BoTToMLEY.

complete without the little Mar!s
Louise roses and small foliage, that
add the required touch OF color These
are I'm fine silk with high luster.
They are in peculiar pink, having
blue-gray cast and shade into centers
with a dark petunia red. Three single
roses and cluster Of two are set
about the bonnet on velvet band.
This model has the virtue of being
suited to evening wear at any season
of the year and to the fashionable
promenade at summer or winter re-
sorts in the daytime. The design is
not one of the sort to have a wide
vogue-it is not what is termed a
popular" style. but for that very rea-
son is never questionable. The lin
ing in such dainty hats is Of mallne.
chiffon or net The long tie is the
finishing touch Of great distinction
and is arranged to suit the fancy OF
the wearer Wound about the throat
1t amounts to a real protection. Worn
hanging when the weather is warm, II
is caught TO the corsage or shoulder
with a fancy pin. or tiny bouquet OF
roses like those used in trimming. The
design is not suited to all wearerI
and one should be able ito carry Il
off," as the saying Is.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01

~ NCE more the word bonnet" In
Y y its limited, millinery sense, has a
place In the fashion reporters
vocabulary. Many of the shapes, which
we call hats. might as well be ciassed
under the other term. There are SO
many shapes that really cover the
head and are almost entirely off the
face that the regulation poke bonnet,
the Corday cap and the "Wilhelmina"
cap do not seem extreme
Germaine gave US the pretty model
made of narrow val lace which is
shown here. The lace is shirred on
fine wires and the art of the milliner
is set forth here in a way TO demand
our admiring attention. A little frill
of lace surrounds the face and peeps
from under the very broad band of
velvet ribbon which Is laid about the
bonnet. This band terminates in a
long single end, which. when not
wound about the neck. will fall below
the knee. The end falls from the left
side. The frame curves in to fit the
neck and a fiat or "tailor's" bow Of
narrower velvet ribbon is Sewed to
the bonnet at this point. The combina.
ton of cream lace and the rich black
Of the velvet is handsome, but this
pretty piece of headwear would be In.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01
Printers Ink Pays.

Sedan, way out in Chatauqua coun-
ty, Kansas, has population Of only
200, but that didn't prevent J. II. Ed
wards. the leading merchant. from
spending $4,000 in advertising last
wear. Mr. Edwards went to Sedan a
few years ago with practically moth
ing, and now owns big store, a new
home, farm, automobile and fine
team. and claims the success OF his
business was made possible by liberal
advertising, mostly in the newspaper.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01
HAVE FAITH IN ADVERTISING
Leading Cause Of Big Profits Made by
Mail-order Houses--Example for
Country Merchants.

One of Chicago's big mail-order sup
ply houses cleared, in profits, in 1910
100000. so It will be seen that they
are not in business merely for the
accommodation of the public. but
listen:
How do these houses reach the
people2
Isn't It by advertising?
Yes. you will have to admit or ex.
pose your ignorance.
Country merchants will frankly
admit that this is the way It Ia done,
and yet. withhold their advertise.
ments from the local paper, which
stands between them and the mall
order house. and allow the big concern
TO talk 10 their customers in print day
In and day out through the magazines
and farm and family journals, and
never say a word in their own defense
or in support of their goods or prices
through their medium. the home pa
per, which is as eagerly read by their
customers as are the magazines car
rying the advertisements of the mail
order ouses-continually.
When country merchants wake up
to the fact that every dollars worth
Of goods sold by mail-order concerns
is the direct result of continuous ad-
veruslng, then take up the same meth
ods, systematically and persisteutly,
they will socn be selling the goods
used by tie people in their territory
and the NJ. q. concerns will be forced
to quit business for lack OF support
Country merchants have a system Of
dropping in and out, usually with a
little "two-for-nve" ad.. absent of
prices, often descriptive Of goods out
of season at "cut prices while the
] mail-order concern will carry liberal
sized advertisement. prices and goods
! reasonable: the journal carrying the
| advertisement finds its way TO the
homes of the local mans customers
! and Is there compared with the adver-
tisement in the home paper. If any,
! and right there the decision Is made OF
/ whom to buy. The M. o. house has a
new and tempting offer every time
! the journal is received; but the home
iaerchant allows the home paper to
enter the same homes and his store
not represented only occasionally.
When business becomes duh the NJ.
. house jumps into the journals with
larger and more attractive ads. than
at other times; when business gets
dull the home merchant drops out all
his ads. in the local paper, leaving 1t
all to the mailarder fellows and his
! customers.
Not one man in ten I'm business In
small towns knows the value of ad'
eertising. or how or when to do II,
and why-simply because they do not
give this most important matter any
attention. and Just as long as they do
not, Just so long viii tho ma'lorder
houses prosper and pile up their mil
lions in profits and sell their gooda
right under the nose of the retailer
and 95 per cent. OF the latter go broke
annually-H. f. 9roadbent, in the
McLouth (Kan) Times.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01
TOSSED BY WIND,
GIRL MEETS DEATH
DRAWN INTO VORTEX OF WHlRL
WIND AND THEN DASHED TO
GROUND.

London.-The extraordinary death Of
Mary Bailey. 16-year-old schoolgirl,
in a school play ground at Bradford,
during recent gale was the subject
Of a coroners inquest
To combat theory Of suicide which
had been suggested, IT was proved that
the girl had not been to the top story
OF the school and that she was in a
very cheerful frame of mind.
George Parsons, a commercial trav-
eler said he was near the school when
he saw the girl In the air with her
skirt blown out like a balloon. She
was % or so feet high and she fell with
a crash. She was on a level with the
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01

school balcony, but she had not CONS
from there. The wind was the worst
he had known for Ia year,
The mother of the gin said her
daughter wore skirt to Just below the
knees.
Her injuries, a doctor stated, were
concussion of the brain, fracture of the
right arm, wrist. thigh and jaw.
The jury returned verdict of ac-
cidental death, the result OF a fall
caused by a sudden gust of wind.
So severe was the gale in the chan
mel that the Folkestone- Boulogne
steamboat service was diverted 10
Dover and Calais.
While three horses with a farmers
wagon were passing through Great
Hallingsbury. Essex, large elm tree
was blown down and fell across the
vehicle. The driver, man named
Sapsford, sustained a broken leg
and the two shaft horses were felled TO
the ground and injured
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01
silence often Valuable.

Some OF our modern advertising
writer's hardly appreciate the value Of
an occasional silence Shakespeare
understood this, and you will note in
Macbeth" after the king is killed how
effectively these silences are used.
But some actors forget these silences
lust as some ad. writers forget to
leave enough white paper.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01
BULL PUP LIKES FRESH MILK
Dog Supplies His Own Daily Rations
by Milking the Cow
Himself.

Underwood, Wash.--A farmer liv
ing near here had a bull puppy
shipped out from Boston The puppy's
principal diet had been milk served
from the bottle During the first day
on the farm the puppy was intensely
interested in the operation of milking
the cows, and for several days never
failed to watch his master closely
during the milking time. morning and
evening. When one of the cows be-
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01
Back to Nature.

A hen Is not supposed to have
much common sense or tact,
yet every time she lays an egg
she oaekles forth the fact.
A rooster hasn't got lot Of
intellect 20 show. but none the
less most roosters have enough
good sense TO crow.
The mule, the most desplsed
Of beasts, has a persistent way
Of letting people know he's
around by his lnslstent bray.
The busy little bees they buzz,
bulls below and COWS moo, and
watch dogs bark. and ganders
quack and doves and pigeons
COO.
The peacock spreads his tail
and squaw<s; pigs squeaI and
robins sing, and even serpents
know enough to hiss before they
sting.
But Man, the greatest master.
piece that Nature could device,
will often stop and hesitate be.
fore he'll ADVERTISED
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01
ads.

Laces Of all kinds will be worn in
profusion.
The classic silk cachemlres have
risen again.
Rosettes of silk are used on man,
linen frocks.
Often buckles are made of linen te
match the belt.
For afternoon costume the large
hat is in order.
Toques made entirely OF flowers VIII
be much worn.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01
plaInn.ss and sImnIInItu.

Plalnness is appreciated everywhere
not abrupt plainness. but clean cut,
well put together, simplicity, which
Is welcomed by the intellectual be-
cause they are always simple, and by
the ignorant because their under
standing can grasp 1t.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01

To cut away the goods under laos
insertion without shipping the wrons
thread, slip between the lace and the
material piece OF cardboard foul
inches long OF the width OF the lace
and rounded at one end. This wiz
make the work both safer and easlss
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01
Rnmsmher This.

Greet every customer as soon as he
comes in. II you cannot wait on him
at once, at least find out II possible
what he wants so as not to keep him
waiting needlessly.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01
The reader sees a newspaper
once a day, a magazine once
month.
.s.sssssssssssssssssssssss

Good Advertising Demands Study.
Like any sort of writing that is
worth anything, good advertisements
are inspirations-an inspirations can
only come from intelligent and ex-
hausting study OF the matter In hand
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01
Observation-Disclosures

Your advertising can be orig
inal, clever, different, without
being freaklsh. Freak advertl-
sing attracts attention to it's pc
cuIiarity and not to the goods
Il observation-disclosures.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01

Navy serge is the material generally
chosen for gym. dresses; the one we
show here ls loose from the yoke,
which is square and has the material
gathered TO It; feather-stitch the same
color as sash edges yoke. collar. cuffs,
and hem OF skirt The knickers show
slightly below skirt.
Material required: Four yards serge
46 inches wide.
The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1911-06-01

gan to fail in her usual supply of
milk investigation disclosed the fact
that the puppy was supplying his own
rations three or four times a day by
milking the COW himself
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-12-26
Santa Claus Or Rellet0ntdine?

Bellefontaine. Ohio The
joined this by
much trouble
because Santa
Claus be saint
vicous-or is
faith chids heart merely the
mistaken between a fact and a truth
be a and fact to make
ri
Washington AS fact
did did tell his
cherry
The a bit OF difference
a re il
father be the 'er
truthwha difference does it make
which the only
point in the which is vital?
Take the parallels of Jesus Christ
Who whether three and whether they Civ
failei succeeded WITH
the world and its ways
the
board
fact there
truth there undyirg flame.
a his his off
distored-tu truththe truth
a
drive Santa Claus of the world?
Beeonane merely unpleasant facts of
the imperfection of mankind
goodness genleness Of all
children
Which choose?
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-12-26
GREEN TURTLES.
The Youngsters Have . PsriIous Time
After Being Matched.

The Youngsters Have . PsriIous limo
After Being Matched.
Concerning the great turtles Of the
southwest Indian ocean a traveller
says: 1.-The chelonian, or green turtle
(Chelone mydas), Is an animal Of con-
siderable economic importance to the
atoll, for it still occurs in the vast
hordes which are SO often described
by early voyagers in the tropics.
There appear to be two distinct groups
one resident and small in numbers.
the other migratory and visiting the
atoll to breed in numbers impossible
to estimate.
THE latter arrives in December, and
from then to April tho sea seems alive
with turtles. The females seek the
small sand beaches and then ascend
them with the rising tide. pushing
themselves laboriously above high tide
mark. Holes are then dug in the sand
by means of the fore fiippers until a
satisfactory one is obtained, and the
eggs, 200 in number. are buried, the
turtle returning to sea Immediately.
after forty days the eggs hatch
almost simultaneously, and the young
turtles dig their way up out Of the
sand and 90 down to the sea in long
procession. in the course of which they
offer an easy prey to their enemies.
the frigate birds and herons. Once in
the sea. sharks and other large fish
eat them, and only 10 per cent reach
maturity. News
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-12-26
DOWNING STREET, LONDON.
u Bears the Name Of q Clever Man
From Massachusetts.

Downing street, London. where are
and the official residence of the first
lord Of the treasury and where cabinet
councils are held, perpetuates the name
Of a clever man from Massachusetts.
Those were the days before the Fourth
Of July had any significance in Ameri-
can annals. and George Downing, the
first scholar in the first public school in
Massachusetts and the first graduate
sent out BY Harvard college, came to
England and became a chaplain in
Cromwell's army.
BY a remarkable stroke of fortune
he was sent to represent England at
The Hague when Europe was trem-
bling before Oliver, and during three
distinct eras in England's history he
held the Office of British ambassador
at the Dutch court. He was as popu-
lar or as clever under the Merry Mon
arch as under the protector and the
commonwealth, and it came to pass in
the reign Of Charles II. that the man
from Massachusetts, was granted a
great tract Of land at Westminster.
where he built huge mansions and laid
out Downing street.
To this day Downing's street Is
Downing street still. and, though
George Downing is forgotten. there is
no name in the British empire which
Is more familiar to US than his.-St.
James Gazette.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-12-26
A FISH STORY.
The Man Who Told Il Said L was
Simply q True Narrative.

The Man Who Told Il Said L Was
Simply . True Narrative.
A man who formerly was \ waiter
on a big transatlantic liner told this
story the other day:
ION a certain trip over had At my
table an irascible old gentleman who
was q fresh air 6end. No matter what
the weather be always insisted On
having the portfolio over the table
open. 1t was no use to argue with
him. but one day when the seas were
very high and the ship pitching and
rolling | ventured to demonstrate. He
was up in arms in minute. You are
paid to obey ORDERS be said tartly
Open that port did The soup
course was served in safety. Then
asked him il he would have fsh. OF
course l will he snapped, And III
have it In hurry. Don't keep me
waiting all day
big sea rolled by--that is. part OF it
did, \ coodly portion came through
the portfolio. soaking the old man and
depositing on the table in front OF him
Il live fish, No waiter on board OF
our ship had ever served an order 50
quickly before. But l didn't get any
credit for 1t. The queer thing about
that story he added. lis that 1t isn't
a fish story at all. l never told 1t yet
to any one who believed 1t, but 1t Is
absolutely true."-New York Press,
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1911-12-26
THUNDERSTORMS.
They Kill Over 800 Persons Year In
Madagascar.


Madagascar.
Thunderstorms never occur In the
arctic regions, and even the north OF
Scotland very seldom suffers from
such a visitation. The nearer you get
to the equator the more frequent and
severe are the electric manifestations.
In parts Of Central Africa the average
Of thunderoas days rises to the aston
fishing total of $50 per annum.
Yet there are curious exceptions. In
Java and Sumatra, both intensely hot
climates, there are but ninety two
storms yearly. and in Borneo only
fifty.
The Gold coast Of Africa has only
sixty a year. which is less than occur
in Florida. though the latter country
Is outside the tropics.
In Jamaica there is a thunderstorm
every day during the rainy season.
which lasts for five months. These
storms almost always occur between
midday and 3 in the afternoon.
Perhaps the most astonishing fact
with regard to thunderstorms is that
the island of Mauritius, which is only
$50 miles east of Madagascar. has. on
an average, only one thunderstorm in
eighty years. Yet in Madagascar the
lightning is more destructive than any
where else in the world. the annual
death roll being over 3OO.-Pearson'
Weekly.