The St. Lucie County tribune. (Fort Pierce, St. Lucie County, Fla.) 1905-1920, 1911-03-17
RUSH
| OPPORTUNITY
[he Advantages of This Section
Known Throughout Country
WORK OF COMPANIES
fhoro is No Occasion to Deceive 1.-The
Blessed Truth is Good Enough
and viii Prove of Lasting Benefit


u IN less than two years there has been
most wonderful awakening as to the
alue of Florida lands, for it has not
con two wears since the first of the
o.called "colonies" was established in
his state. Until that time the value
"cut over" lands in Florida was not
ealized and the vast areas which have
Ieen denuded of timber by the sawmlls
= ere really drug on the market at al
host any price. Now the bulk of this
{Iass of land has been bought up by
Indicates and subdivided into tracts
arying in size from five to forty acres
fhese tracts are being sold to the
eople in all parts of the country and in
banv instances are being settled, cult
lated and made to produce products
hat ad materially to the wealth of the
tate as whole.
The settling of thousands of acres of
Ind during the past two years has been
rought about through the widespread
ublicity that has been given Florida as
whole. Magazines of worldwide re-
utation have devoted pages of reading
halter to Florida, giving interesting
hcts and figures and entertaining stOr-
Is concerning the state and it's numer-
us attractions that have for so many
ears been entirely overlooked. Illus
rated weeklies, such as the Saturday
yening Post, Lesie's, etc.. nave also
evoted considerable space to Florida
nd its various enterprises and indus
Ties. But these publications did not
haugurate the great movement to
florida through their news pages.
The awakening of the people of this
buntry to the many advantages pos
essed by Florida, and the greatest
buse of the rush for land in Florida,
hs been caused through the wide
bread publicity given in the advertis-
be- columns of the great newspapers,
be magazines and the standard week.
es. This publicity was paid for by the
eople having lands for sale. A little
lore than two years ago such thing
full page advertisement Of a F lor-
a business house or a Florida land
bmpany in one of the great neWspa-
ers of the country was unheard of.
ow it is considered nothing eXtraOrd-
Dry for single land company to carry
double-page advertisement in half a
bzen leading newspapers of New York,
hicago and other cities on Sundays.
I'D to carry several pages in various
agazines. The cost of such advertis-
g is enormous, but it must pay. or
e same companies would not keep it
so persstently.
Now, the question is, "Can the state
ents made in these spreadeagle adver-
sements be depended Upon by people
no have become interested in Florida
hd who are anxious to secure small
|act of Florida land?"
If every person advertising Florida
nd would confne his statements
richly to the truth and make no mis-
presentations of the lands and the
Pnditions existing in the locality where
s lands are situated. these advertise
ents would do vast amount of good
n Florida. But if the desire to sell
md overshadows all other cOnsidera-
pms, then they work almost rreparahle !
lrm to the entire state. and will injure
business of those who are strictly |
5uthfu and honest.
There is not a shadow of doubt that
ANY of the advertisements that have
ppeared concerning Florida lands have
ben gross Misrepresentation of the
|nds advertised and the conditions that
list where the lands are located. In
most every instance such advertise
tents have been inserted by land COM
mics or individuals who have their
eadquarters outside of Florida, and
nose only interest in Florida is to
spose of as many acres of land as
pssible in as short time as possible.
hey have secured some semblance of
lie to large tract of Florida land and
rough their misleading advertisements
pa illustrated literature, as well as
Rgus testimonials, have unloaded
|ousands of acres of perfectly worth
6s land-or worse still--swamps that
Will cost thousands of dollars to drain.
lon people who have bought in good
3ith.
There is not a particle of necessity
mlsrepresenting anything in connect.
h with Florida. The land company
lling the truth about the lands it owns
lil make more in the end than the
Vindler. for the honest company will
I'm the confidence of its patrons and
e public generally and its reputation
honesty and fair dealing will become
despread and secure for it business
at the dishonest company can never
ppe to attain. The swindler may make
y profits for short while, hut he has
seek new pasture to carry on his
perations.
Every person buying land in Florida
ouid know with whom he is dealing.
should ascertain from hanks, boards
trade, public officials AID newspapers !