Emmons County record. [volume] (Williamsport, D.T. [i.e. N.D.]) 1884-current, 1911-01-19

| from men and women as to the means by
which they recovered health as of tre-
mendous value to those III search of it.
| Our business has been conducted from the
very first day upon lines of strict, integ-
| rity and we never yet have published a
false testimonial of human experience.
| Many OF these letters covered numerous
sheets; some, if printed, would spread
over half page of newspaper IL we
would attempt TO print one such letter in
every one of the thousands q papers and
magazines we use he cost for printing
That one letier would run into many thou
sands OF dollars.
| We boil down these letters exactly as
| a newspaper writer bois his news,-stick-
| ing sacredly to the important facts and
eliminating details about the family and
other unimportant matters. This work
OF boiling down, or editing, is done
honestly. and with a full knowledge of
our responsibility. but notice the art
OF the ''twister" in the way he presents
to his readers this matter Of testimonials
Distortion No. 4. This is bad one
IT reads as follows: "The only famous
testimonial was produced in Court bv
Golfers and turned out to be a poor old
brokendown homeopath who is now work
ing in printing establishment He re-
ceived ten dollars $4,000 for writing his
| testimonial
We will wager ten thousand dollars
| lSlO,000.00) with any Investigator that We
have. subject to inspection of any fair
committee, upwards of three hundred
5000 communications from physicians.
many of them expressing the highest com
| not now a ever be turned over to the
publisher for his Use
Notice the statement in this charge:
The only famous physician whose name
was signed TO Postum testimonial. etc.
Tho truth IS this DR. Underwood was
one Of a great manv physicians who have
not only written commendatory words
about the value Of our foods, but every
now and then some physician writes an
article on coffee or on food and sends it
to us with suggestion of compensation
for his time and medical knowledge;
Previous to the time when we employed
physicians in orr own business we &C.
casionallv employed a doctor to write
an article ON coffee. ALWAYS insisting that
the article be an honest expression of his
opinion and research.
The "Wcelslv" hunted up this physician.
and because he seemed to he poor. and
as it GAYS .sbrokendown." had him
brought to Court to he exposed before a
jury MS the "onlv physician that had ever
endorsed Crane Nnts' but much TO the
chagrin Of the "Wceklv" when our attor-
ncvs asked him if the article he wrote
about coffee was true he replied yes"
Statement No. S rcads: "'The health
officers Of Mich. M,inc Pom. New
Hamp.. and other states in their official
bulletins have for wears been dcnomncng
as prcpostcrous and fraudulent the Claims
made by the Postum Cereal Companr
We do not recall any criticism except
from Mich. Penn. Maine and s. Dakota.
The average reader might think that
the opinions expressed by the State OFF
Gals are always correct hut that con-
clusion is not borne out by facts.
As an illustration: About thirteen year.
arc the Dairy and Food Commission of
Michigan for some personal reason printed
severe criticism on ~ for making Pos
tum OF kar!ey according to his official
chemist AZ market price and selling too
bieh. He was shown there was never
grain Of harlev used in Postum. His re
port WIS false and misleading. The gov
crnor dismissed him.
We believe that most of tho state