Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1911-07-30
1uare Business Methods Put Omaha Firms at TOpn West
FARE REFUND STRONG POINT
0maha's Method of Aiding Merchants
in Fall Buying.
PERIOD NOW THREE MONTHS LONG
Dealers from Purchasins Towns Come
Here and secure Finest Treat
ment and Hest Good in the
Great west.

Great West.
Omaha the market town" Progressive
spirit and wide awake methods have en-
abled the merchant OF this city u apply
aptly this term 10 their center. Omaha
has become the market town-the center
for merchants out in Nebraska and be-
yond the borders OF this commonwealth
TO select for their buying Gradually. from
a small, but thriving town. Omaha has
grown to its present size. 1ndustriaily it
has advanced even more rapidly than its
population has increased. The reason Is
found in the spirit of the merchants ana
the wholesale firms Of the city. These
boosters have been willing to give 10 tnt
outsiders in order 20 get them to come to
this city, where they always have found
the best OF Northumberland they have
been dealt with in the manner peculiar to
the wholesalers of Omaha. Business men
of big city must show to the merchant in
the small town that they are right or
else they will not get the business as
against the competitors from a city which
also lays claims TO the same territory.
And Omaha's firms have done their duty
they have made good. one Of the ways
in which they have demonstrated to the
merchant that they are wiling to go more
than half way to prove that this city has
the goods which every merchant in Oma ha
territory should have-is the railroad sare
refund system.
Railroad Fare, Refund.
Back about the time VI the Transmissippi
|, exposition Omaha began TO give the out
side merchant entertainment in this city.
The Ak-Sar-Ben, Omahas fall carnival,
was Instituted. 9Nithout the state fair,
which was becoming part of Llncoln's
annual fete week. Omaha needed some at
traction through which to get buyers from
Nebraska and other states to come here.
The>Ak-sal- Ben, which now has become a
state instit ion known all over the world,
\ was Original led. one of the best carnivals
L in the county has resulted from this early
Ak-Sar-Ben effort.
Period July 10 to October 15.
In addition to giving the merchants an
excellent form OF amusement after they ar
rived here, the omaha boosters decided to
refund the fare of the outsiders. At first
the period for giving back the railroad
fares was limited to a very short period.
Now, however, merchants may come to
Omaha any time between July Is and Oc-
tober 10, and have their fare refunded
This policy of giving back fares and OF
treating the merchants with every consid-
Grafton after they reach here is proving
that it pays TO trade in Omaha Merchants
from out in the state come TO this city.
They realize IL pays to buy here. They
like the spirit OF the Omaha people, they
like the Ak-Sar-Ben carnival. they like the
refund scheme Omaha is always on the
lookout to give the merchants from out of
the city the best there is here-the visitors
hot
them, too-the number that come here is
increasing every fall. This year the
crowds of buyers will be larger than ever
How Refund Operates.
In order for the merchants TO take advan-
tage Of this railroad fare refund scheme
it is simply necessary to take receipt
from the ticket agent in the town from
which the merchant comes. This receipt is
presented at the office OF the Omaha job
Slocrs and Manufactures association in the
Commercial club rooms on the fifth floor
Of the Chamber of Commerce building, Six
teenth and Farnam streets. Two per cent
of a merchants purchase should equal the
amount OF the railroad fare both ways.
fThe Omaha Jobbers' and Manufacturers
Association seeks to make 1t possible for
mcrchants to come 10 Omaha and buy
Mods al the least possible expense. The
fare refund system is one Of the means by
which IL tries to accomplish this end. AS
this association says in its latest pamphlet,
issued for the buyers who are expected to
come TO Omaha to do their fail buying,
"You can get II here with a minimum ex-
pendIture Of time, energy and money. III
what YOU want for your fall stock is an up
to-date piece of merchandise you can get
d., Al in Omaha" The fact that you can get
Qit here with a minimum expenditure OF
hime. energy and money" explains the
phenomenal growth OF Omaha's wholesale
business during the last decade. Our job
hers have conformed to the requirements
of the trade in every way, and not only do
they guarantee their goods, but also their
pr.ces and delivery-all adjusted TO best
meet your demands
Continued Only to October 10.
Under the rules OF the association the
fare OF one buyer only from each firm
will be refunded and but one refund made
y,.---- Sccount OF any one firm during the sea-
son. No fares will be refunded after Octo-
Der l5. 1911.
In a four-page circular which is sent out
BY the Omaha Jobbers' and Manufacturers
association is a letter addressed to the
merchants OF the west under the date OF
July 10, 1911 1t is as follows:
Letter to Merchants.
we are pleased 10 extend TO you an
invitation and opportunity 10 come here
90 make your selection and purchase OF
fan goods with the least possible expense
and Inconvenience.
Your railroad fare both ways win be
paid by this association an Improvement
over naying reduced rates under the old
system merchants meetings.
The period during which this induce
ment holds good is July Is to october Is
You can come on any day during these
thirteen weeks. No limit to certain pre-
scribed weeks.
Note details OF refunding arrangement
on last page.
"Omaha Jobbers and Manufacturers Assn.
BY ]. NJ Guild. Commissioner"
p. s.-omaha is very interesting and
attractive during the late summer and
fall months"
That the fare refunding has done much
for Omaha-that IL means much 10 the
merchants who buy every fall-there is no
doubt The manner in which the number
n merchants has Increased each fall