The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-07-22
THE STATES ADVANTAGES.
MOTION PICTURES TO BE USED
IN ADVERTISING CAMPAIGN.
Secretary McKcand Proposes Plan
Whereby Opportunities and Re-
sources OF South Carolina will be
Called to the Attention OF Millions.
Other Towns in the State to Join
in the MOvcment-Spacc Is Secured
at Great EXpOsitiOns.

South Carolina is soon to put into
operation If plans which have been
outlined by Secretary McKeand, Of
the Charleston Chamber Of Com
| merce, pan out as is expected
Briefly. the plan involves the show
| ing of moving pictures illustrating
the life, advantages and opportunities
Of this State in two great land shows
or expositions where they will be
viewed by hundreds o. thousands of
people; and the showing Of the best
| parts Of the same films to at least
seven million people in various cities
OF the country. The plan originated
".:h Secretary McKeand; and the
proposition has been put up to the
commercial bodies Of the other live
and progressive cities Of South Caro-
lima, which. it is believed, will be
glad to cooperate in their own inter-
ests and the interests OF the entire
State. The details Of the plan were
released yesterday by Secretary Nc
Keand for publication in the press Of
the State.
The proposition is outlined very
clearly in q circular letter sent some
time ago by Mr.. McKeand to the
commercial organizations Of msny
towns in South Carolina. Six ,f
these towns in addition to Charlest ..
have already signified their inter-
ton Of cooperating and fulfilling the
various conditions that are essential
to success. These six are Anderson,
Columbia, Florence, Georgetown.
Sumter and Union. 1t is expected
that in the next few days letters or
kilograms will be received from sew
eral other progressive communities,
notifying Mr.. McKeand that they
wish to be in on the deal.
Before launching the scheme Mr..
McKeand looked very carefully into
all it's details and possibilities and
made certain tentative arrangements
which would seem to obviate the
possibility Of any hitch occurring once
the scheme Is underway. The object
OF the whole plan is threefold-to
advertise South Carolina to the out
side world; to spread knowledge of
South Carolina's resources and oppor-
tunities among South Carolinians:
and to enable the commercial organ
izations Of the South Carolina towns
to get in touch and to keep in touch
with the latest and best methods Of
community advertising.
The movement will be launched
under the auspices Of the Carolina
Ad League, an organization compos-
ed Of the advertising clubs in the
different cities Of the State. ANY
town that wishes to go into the
scheme will be welcome to do so. and
the conditions that must be met are
simple. They are fully set forth in
the circular issued by Mr.. McKeand
and printed below. The most import
ant among them is that each town
wishing TO enter into the plan must
form an ad club and must send al
delegate to the Convention of the
Associated Advertising Clubs of
America to be held in Boston in early
August This is necessary, in the
opinion Of Mr.. McKeand, in order
that the men who are in on tho
scheme and who therefore, undertake
to play the role of State advertisers
may learn the principles Of State ad-
vertising. In Boston, these men will
rub shoulders with the leading ad-
Vertisng experts of the country, who
Will be in attendance at the Con-
vention. They will absorb the ideas
of these men and will learn what
modern advertising methods are. |
They will then be better able to un-
dertake the task Of advertising their
own State
mat Is one or the essential pre- !
llminary parts Of the plan. On the |
trip to Boston. the larger features
and the work that is to follow will |
he discussed and plans perfected to
put the plan into operation. An ex-
pert motion picture photographer
will be sent to South Carolina by one |
of the big firms that make q special
ty Of that sort Of work. He will
take pictures in and about all the 4,
cities and towns which have enter |
ed into the proposition. Meanwhile |
options have been secured on space |
at the American Land and Irrigation |
Exposition, to be he'd at Madison |
Square Gardens, New York, in No