The Miller press. [volume] (Miller, S.D.) 190?-current, 1911-01-19

from men and women as to the means by
which they recovered health as of ire
| mendous value to those in search of it.
Our business has been conducted from the
very first day upon lines of strict integ-
ritv and we never vet have published a
false testimonial of human experience.
Many of these letters covered numerous
sheets; some, if printed, would spread
over half a page of newspaper, If we
would attempt to print one such letter IN
every one Of the thousands of papers and
magazines we use, the cost for printing
that one letter would run into many thou
sands Of dollars.
We boil down these letters exactly as
a newspaper writer boils his news,-stick-
| ing sacredly to the important facts and
eliminating details about the family and
other unimportaut matters. This work
of boiling down, or editing, is done
honestly, and with a full knowledge of
our responsibility, but notice the art
of the "twister" in the way he presents
to his readers this matter of testimonials.
Distortion No. 4. This is a bad one.
1t reads as follows: The only famous
physician whose name was signed to a
testimonial was produced in Court hv
Golfers and turned out to be a poor old
brokendown h~omeopath, who is now work
ing in a printing establishment. He re-
ceived ten dollars $4,000 for writing his
testimonial"
We will wager ten thousand dollars
($l0, 900. COY with any investigator that we
have. subject to inspection of any fair
committee, upwards of three hundred
(300l communications from physicians,
many of them expressing the highest com
mendation of our products. but these will
not now or ever be turned over 10 the
publisher for his use.
Notice the statement in this charge:
"The Cnlv famous physician whose name
was signed to Postum testimonial. etc"
The truth is, this DR.. Underwood was
one of n great many physicians who have
not only written commendatory words
about the value Ct our foods. but every
now and then some physician writes an
article on coffee or on food. and sends il
to us with a suggestion of compensation
for his time and medical knowledge.
Previous to the time when we employed
phvsicians in our own business. we oe-
casiOnallv employed a doctor to write
an article on coffee. always insisting that
TIE article be en- honest expression of his
opinion and research.
The "Weeklv" hunted up this phvsician,
and because he seemed to he Moor. and
as it says. "brokendown." had him
hrnuTht 10 Court to be exposed before a
jury as the "onlv physician that had ever
endorsed CraDe-Nuts." hut much 70 the
charrin Of the weekly" whom our attor-
news asFod him If the article he wrote
about coffee was true he replied, yes"
Statement No. S reads: "The health
officers of Mich. Maine. Penn. New
Pawp.. and other states in their official
bulletins have for wears been donouncing
as preposterous and fraudulent the claims
made by the Postum Cereal Company"
We do not recall any criticism except
from Mich, Penn, Maine and S. Dakota.
The average reader might think that
the opinions expressed by the State Off
Gals are always correct. but that con-
clusion is not borne out by facts.
As an illustration: About thirteen wears
aro the Dairy and Food Commission Of
Michigan for some personal reason printed
a severe criticism on US for making Pos
tum Of Barley according to his official
chemistl at market price and selling too
high. He was shown there was never q
grain Of barley used in Postum. His re-
port was false and misleading. The gov
ernor dismissed him.
We believe that most of the state