The Detroit times., 1911-08-01

profaaes nis home.
truth mas pounded upon the pros
porous puDIisners door, but the inl-
iosr Of the G octupIss. @ % some pubiishsrs
whose presses 40 not run 80 long and
80 loua, nave heard the knock fney
: give space on their nrst t'aBo ever
gay for = little taIK from Truth.
4 truth has appeared tor two years Al
the uoor OF the National Piano Deal
sIs association. oniy 20 near II strlks
the KEYBOARD softiy with "knocking.
Knocking, VINO is theteT' The plano
oeALers usnounce the publication OF ae-
1 ceptiye puzzle advertisements, but they
40 not renounce the newspapers that
commit the onense. They use the soft
pedal.
/ Truth gets honorable mention from
! the Association or National Advertis-
ing Managers. who 'resolute rght
braysIy that IL is unfair competition w
] require them 10 appear In newspapers
publishing dishonest and immoral ads;
aud then they proceed TO compete.
Neither can one expect the higher
lie periodicals TO establish the reign
OF truth In daily Journalism Mnen
about TO launch a series or reviews OF
the American newspaper. showing TOO
large an Influence OF commerciaiism IN
saw to IL that It's announcements
graceu the pages OF the chief OFFENDERS
against advertising integrity.
Natural enough, but illustrative OF
L
purge their columns so long as legiti-
mate advertisers do not seem to care.
And certainly not through the states
men will truth be tabernacied In the
advertising sections OF the daily press.
In ssysraI state legislatures this year
bills holding publishers responsible for
immoral and fraudulent advertisemsnts
have been promptly tabled by poll
ticians who hang upon editors favorn
4 In a recent message President Tart
asked for Legislation against the lyinE
label on the patent medicine bottle, ana
the point was well taken; but the ehleI
executive il not entirely blameiess
kimslf In the matter OF misbranded
/ goods.
The loaf of tariff revision downward.
for which great great national eampaisSs he ,Sa
crust Of reciprocity.
The president. who ID sincere man.
says we shall have the whole LOAF
sventuaily. But why not nows .n,sn-
did periodical advertises Posts Toas-
ties while the contributing editor
toasts the Post Roasties appearing IN.
termittently upon Mr.. Hapgoods page
This mild and comparatively harm
/ less example OF Inconsistency only sus-
yests why reform within the news
paper Office moves with leaden heel
Our fourth estate has numbered. and
still numbers, patriots who lament that
they have but one life TO give for their
country. But the Offering up OF an
advertising contract In behalf OF the
health and pocketbooks of their sub
| scribeIs strikes them as strained ana
unrequired sacrifice.
Only little while ago we felt that
chivairy was still In fiower when .
brilliant young Journalist opened his
arteries that the crimson current might
restore life to the wife or his bosom; ;
and as vitality and hope were infused
1 into her frail body. Inconsistencies
I RQ IN
/ He was willing to go quite, down
| into the valley of the shadow that ne
might return with the woman he loved.
Behold In this a symbol OF the ten
der concern the publisher should have
! for his readers, They should be to
I MIN as q bride to her husband-the
Iily- of-the-valley and the bright and
But when We get to that beautiful
relationship. the process OF seif-renun-
| citation will come In very handy as q
disciplinary substitute for war war;, IN call
| In the meantime to you, creators and
disseminators of the business messages
OF the golden age, We must lo2k Tor
action that shall make twentieth Ger. .
tury advertising the hand maiden OF
truth and compel the newspapers TO
| leave out all else and cling only TO her.
The hand that writes the copy and
the cGntrss's Or ts;a m.tsss nSversisins pa
tegrity. Here in Boston. associated
with tho beginnings of the best there
! Is in national traditions. 10 q good
! place to show that hand.
4 Boston. as the brilliant son and
prophet OF your presidents fair south
: ern metropolis, once said, "the cradle
| OF American letters and almost or AM
i erIcan liberty, where Webster thun-
| der,d and Emerson taught, Charming
preached and Longfellow sangV
| why not give the place OF your pres
| ent deliberations a new renown through
| the deiiyerance OF advertising from dis
| honor, and impart to Faneuil hall con-
| secrated shelter OF free speech and un-
! fettered trade. the later glory OF be-
| ing the cradle OF an emancipafed pressf