The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1911-11-13
ADVERTISING TALKS
wTfTTE< BIT
WILLIAM {. FREEMAN.

AhAAA Mn - NAA~ tNSAA y .
WANAMAkER organization
pretty well. have teen in
rather close toucn Nth J., for
twenty-five years. Net, On
Saturday night. October 18th,
IN the Philadelphia store, | dis
covered that ! had merely
SUPERFICIAL knoVlejge ~
the motive power back % this
wonderful business.
We read the sdysrf ise-ns1fs % me
Wanamaker stores They ars fascl
natinG and fuli OF new Hr s.s' re
s,ores In Philadsiphla An4 sea fark
ana marvel a. their VArISE-s ~
Wonder a. fhe 7hEMEsIDl rs.
sIOCKS OF rnerchAnflse rarr.sd 20
are amazed a. the Phuad@. paia hop
tan Hall and to Sew YORK Audi
forum and House Ph4sual. ALL.
PROVIDED FOR TIE ESTER.
TAINMENT or Ct'sTOHEKs -
are impressed gith ths atmospher. a.
rennemsn,. VIZ ARE MADE 10
FEEL AT HOME
We do not realize however. 10
TREMENDOUS amount % DETAIL
tho great expenditure - money
required 10 make the surface hinge
We observe 90 appealing 10 - ON
saturday night October 2sth. tne ON
pioyes OF tho philadelphia store gave
ns a glimpse % the inside - THE
great enterprife and gave Nr WAna-
maker himself a DEMONSTRATION
that made even aim marvel ~ hs
own organization. created - lt has
been. by his own genius
A seViewins stand he'd been con.
structed In the Arcade The ~.
ployes. divided into divisions repre-.
senting the various departments %
the business. marched o. this grand
stand. THERE WERE SEVEN
THOUSAND or THEM and IT
TOOK ONE HOUR AID FIVE MN
UTES 10 end tho march
This unique pArafe. with banners
that Indicated the several depart
ments. with notices that told % tae
principles governing the business.
vas Witnessed by many thousands or
people. for the Arcade T. n very large
open space, which extends skywArd
twelve floors. Around the balus.
trades were thousands ~ guests %
the employees. WHO looked down on
the remarkable scene.
The Seventh Regimen Band %
New York. which escorted tho Ne~
York delegation: tho WanAnaker
Band. made up OF sixty employees. tie
FIFE and Drum Corps. composed or
girl employees. tho peals ~ tho won
dsrful pipe organ on the second tier
OF the Arcade. the singing % the
chorus. the waving OF tho colors-all
A. ~
DERFULLY IMPRESSIVE
Standing on the platform vas Mr
WsnAmaker nearly ssventy.four
years old. a picture OF robust health
who smiled a, and sAluted his ON
ployes as they marched by When 80
was all over he did not look nearly
30 tired ne many OF his associates
did.
lie was presented by his employees
with deed 20 the property on which
stood tie house IN which he was
born. The deed was accompanied by
q large book I'm which was recorded
the signatures 81 all OF his employees
over $4,000 Ga all
Then he did some giving on his
own account lie rc-donated the
property for girls' hospital 20 bear
the name THE ROBERT c OGDEN
ltONfll Al u me NFlnNIe 70 MF
Ogden. who had been Mr. Wann.
makers business associate for many
years. He also donated n farm ~ 225
acres. within an hour o. Philadelphia.
for a home for employees Who are IN
capaeitated from service
Late In the evening nearly eleven
o'ciock-Mr WAnamaker stood talk.
ing 20 a number OF New York news
paper men and said This significant
thing:
at took me two years to
learn that NEWSPAPER AID
VERTISING IS THE ONLY
REAL BUSINESS LEVER
ACE, but learned It. ana for
forty-eight years have been 4
consistent and enthusiastic
newspaper advertiser. Il has
been a WONDERFUL HELP
IN BUILDING NY BUSl-
NESS"
The development Of the
Wanamaker business, or any
other business. depends upon
the interest OF the people in
that business. and that interest
cannot be aroused EXCEPT
BY HONEST PUBLICITY.
regular and persistent. u
DAILY NEWSPAPERS.
Fifty years OF business az
tivity such as Mr.. WanamakeI
has given to the people is in
spring.
IL n. --.uf-rnrI