Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1911-04-23
An Unequalled Record.

What has the Chalmers ~ dOneI tOr
two seasons it was entered in every road race
of national prominence for light ears, and it
won in every one OF them
This is the car which won the Indiana
Trophy Race starting last and finishing first
in a field of nincteen-the best field OF light
ears ever in an American road race.
This is the ear which won the National Light
Stock Chassis Race at Lowell, and the famous
Santa Monica Race i'll California.
And it was a Chalmers "30' which won the
Massapcqua Trophy in the Vanderbilt and set
worlds speed record for cars of this cass-a
record which still stands in spite of many ef-
forts to better it.
This is the car which was given the title OF
"Champion car" because it won a higher per-
centage of events entered than any other
This is the car which proved itself as good
in touring contests as in road races by winning
the Glidden Trophy in the longest and hardest
touring contest ever held. 1t was the first car
costing less than $4,000 to win this honor.
This is the car which has never been de-
feated in motoring contest by car of it's own
price and power class
When anyone talks about contests, ask them
to show vou a record like the Chalmers "30'
When YOU buy Chalmers, you buy a Chalmers,
YOU buy duplicate of the car which won the
Glidden Tour You cannot get this record of
performance with anv car which completes with
the Chalmers in price.
There's Everything in Name
Another thing you get in Chalmers which
YOU can get in no other car, is the medallion on
the radiator-the trade-mark-the Chalmers
name. This trademark is your insurance that
the car which bears it was designed by Cha-
mers' engineers; constructed of material which
has come up to the Chalmers inspection stan
dard built by the Chalmers organization in the
Chalmers factory; tested by the Chalmers in
spection department; and backed by the guar
antee of Chalmers service.
The Chalmers Company was the first COM
pany to build real automobile to sell at a
$500 price. That was three years ago. That
car Immediately took the lead among cars of
this class, and it has steadily maintained that
lead ever since
The Chalmers Company is capitalized for
$3,00O,000. 1t has factory which is not sur
passed by any in the industry. The Chalmers
Company builds all important parts. 1t builds
enough cars so that it gets the full advantage
Of quantity production, yet is does not try to
make production records: 1t builds for quality
rather than quantity.
The Chalmers Policy
The Chalmers Company is free of debt. 1t
is not hampered by "entanging alliances"
Its policy IS now just what 1T has always been,
namely, the best car at the price, only fair
profit to itself, ami service guaranteed
These are some of the things you can get in
Chalmers and in no other car. We have stated
them strongly because we want to impress upon
automobile buyers the desirability Of getting
away from glowing advertising claims and get
ting down to the ears themselves-to an exami-
nation of what is really in them and of what
stands back of them.
We are not knocking There are other
good cars besides the Chalmers. But where
there Is another as good there are dozens we
know not as good-and 1t is the dozen we have
in mind when we say-study the cars.
Our contention Is that the Chalmers is the
"best buy"-the finest dollar for dollar value.
If we can't prove it, we can't hope to get your
order; but we want chance to prove it and
ask you to come soon to see the car, or let us
know when we may bring the car to you.
I'D. 416 East Second ST.