The daily banner. (Cambridge, Md.) 1897-2008, 1911-05-31
MUNICIPAL PUBLICITY.
General Resume cf Requirements
In Upbu;id;n2 Communities.

! by CHARLES Ii. DIi KEY, Chairman o.
tue tircaiyr hailimor Cor'rnittee.i
There is a reason for the fierce
competition between cities for the
acquisition of new industries and ex
pansion of trade territory. There
is a growing consciousness that ii
means a struggle for survival; that
those communities only will survive
| and remain prosperous which fur
nish employment toenable their in
habitants to live comfortably.
No social institution exists except
in response to a well-defined need.
The competition for industries and
trade is no exception. This need
has it's tap-root in the demands and
the limitation of those demands, of
the social organization as a whole
for a method of producing and dis
tributing the necessities and luXur-
les of life in a manner to best pro-
mote the physical and moral we'll
being of all the people. The last
two or three decades have witnessed
a revolution in methods of produc-
ton and distribution, growing out
of the increasing Intelligence of
the populace which demands as ne
cessities what were erstwhile luxur-
les; and this demand has had its
reflex in the stimulation of in
vention . :. of productive industries.
The savage living in the forest
in a barker wigwam is content with
a bed of leaves, and the quarry of
the chase satisfies his inner wants
and provides him with simple habili,
ments; the barbarian lives in
tent of skins, and his needs are
supplied by the fruit of the field
and the products yielded by his
flocks and herds; a pastoral people
demand houses as homes, with be-
fitting equipment and better food.
The common school system, which
includes high schools in the coun-
try, has educated the present gene
ration in this country to demand
the comforts and cOnveniences OF
advanced civilization. Industry has
responded to the demand, and has
drawn many of the workers from tn
country to make up the urban pOpu-
lation. The cities have filled up
with country people, converted into
artisans and workers in the marts
of trade The cities, in conse-
quence, are oyer-full, and the army
of the unemployed demands work
and wages to live. Large numbers
of workers are but little way
ahead of want, if not actually in
roe9.s and aanh atty hoe -it~ stntto-i
giles to keep employed those at
work, at living wages.
Society has grown in complexity
and while the city has filled with
the people from the farms, the coun-
try districts themselves are rapidly
increasing in population; and all
demand the products of handicraft
and modern machinery.
The South and West are devel-
oping their heretofore neglected
lands, and a steady tide of immigra-
ton pours into both city and coun-
try. Science has reduced the death
rate by finding the antidotes fol
u-J,i oh CT N onon1nnt-
ing the population.
Notwithstanding the rapid in
crease of population, the growth OF
industrial development has more
than kept pace. There is a limit
to the purchasing power of the peo-
pie, and this limit functions in limit
ing the number of industrial estab-
lishments. The competition be-
tween cities, therefore, is to secure
for themselves as many of the pro-
duclive establishments as they pos
sibly can, and cultivate the trade
territory for business to keep them
going, and to constitute themselves
Tie udlhSI CSllSIo lo1 IIlCIl "
ducts. To fail in the accomplish
ment of this means a city's retro
gression; and retrogression means
not only lack of prosperity, but al
so of civic development.
So keenly are these facts realized
that today even the small towns
n,Sv hni q n n
clubs, chambers of commerce, boards
of trade and similar organizations,i in
tended to secure and promote in
dustries. Fifty or more cities have
enlisted the assistance of communi-
ty builders, promotion secretaries
who have made a profound study of
needs. And they are a dynamic lot.
The community promotion expert
must be dozen kinds of genius
rolled into one. He must have an
intimate knowledge of men and af-
fairs, and of industrial and COM
mercial conditions over a country
DIS VAST DIS d SCOIS VI Ming
doms,a and most of all he must know
his own city and its trade territory,
existent and potential. In addition,
he must be a doctor of publicity
He must not only know news when
he sees it, but must be able to Gre
ate news that papers everywhere
will print; and he must know how
to handle the news so that the pa
pers will want to print it. In addi-
! tion to all this, and more, he must
be an organizer, and in short, he
must know 1.-The game and love il
for the games sake.
Keen as the competition betweer
cities is the era of rivalry for in
dustrial expansion is yet in its in
fancy. The people are more ant
more coming to understand that {
city can not stand still; it mus
either go forward or backward. The