The Leavenworth echo. [volume] (Leavenworth, Wash.) 1904-current, 1911-09-08
FRIDAY, SEPTEMBER s. 1911
Little Talks on Advertising

-
know, if it happens TO be a newspaper
that solicits their patronage, how much
publicity it can guarantee in exchange
for good hard earned money. How
many bonahde subscribers il has-how
many within the territory
which the advertiser desires 10 reach.
Taking the readers Of The Echo and
its advertising patrons, both present
and prospective, into confidential rela-
lions, We frankly state that there are
not twenty-five families in this town,
OF within radius of eight miles, who
do not read The Echo every week.
Nearly six hundred copies are mailed
to regular subscribers every week
within the territory named above, every
one of which is paid for excepting two
copies mailed every week to the COM
mercial club. Reckoning that for
every subscriber there are three read
ers-an assumption which is considered
very notes.-the Echo is read every
week by approximately eighteen hun
dred people in Leavenworth and Its
immediate vicinity. To set at rest
any doubts which an advertiser might
have We are prepared to show the
doubling Thomas our subscription list,
and if name can be found on the list
for which some subscriber does not
acknowledge responsibility and admit
that he or she pays for the paper we
will forfeit Five American Dollars Tor
every such one.
So far as this paper is concerned II
absolves the postmaster from secrecy.
II is no violation OF law for him to
state Just how many Echo's he hands
on, every week We are perfectly willing
that our statements about circulation
should be proven true OF false by the
records OF the postofice. If there IS
any other way that an advertiser can
suggest by which he can convince
himself that the claim is true, II the
method is at all within the bounds OF
reason. the privilege is granted.
No account is here taken OF the
hundreds of readers Of The Echo who
are not within the radius Of Leaven-
worth-30O at Wenatchee, 100 at
Cashmere, $50 at Seattle, 80 in New
York City, 40 at Wenatchee lake and
many other places, all Of which We will
take pleasure in verifying to an inves-
tigator.
No trouble to show the goods here.
No secrets from our advertising pa
irons. Everything above board.
The publisher OF this newspaper has
spent almost ten years assembling his
list Of readers. Getting together a re-
sponsible list Of subscribers for a news
paper is a slow, laborious and expen-
siye undertaking, as many man has
learned from experience. Few people
take a paper because they like the
editor or publisher. Il is what the
paper contains, what it stands for, that
appeals to the great majority Of readers
Of newspapers. The editor Of The
Echo is neither good looking and by
temperament not amiable, but he has
the moral courage to condemn what is
wrong and approve what he believes is
right, without first ascertaining if it will
be popular. He is utterly Indifferent
to popularity and seeks only the ap-
proval OF his own conscience. He en-
deavors to print the news fairly and
without undue coloring. That his ef-
forts to give the people OF Leaven-
worth a country newspaper in the best
sense OF the expression is not wholly
without appreciation is born out by
the fact that The Echo has not lost a
half dozen subscribers in nine years for
other causes than removal from the
community. Whether they agree with
it or not, most people prefer a paper
that is free from the dictation Of any
interest, party or clique. That is why
a lot OF people take and read The
Echo who have never cultivated per
sonal liking for its editor.