The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1911-05-12
Effective City Advertising.

Rock Island Union Advertising
pays! II pays merchants and bust
ness men; it pays railroads and steam.
snip companies and il pays cities.
Omaha, Des Moines. Kansas CITY.
Buffalo, Lynchburg. Houston. Seattle.
Spokane and Tacoma, ali say that II
does and Davenport is going to try
II Rock Island has had more free
advertising than almost any other city
because OF its name. and the fact
that the greatest arsenal in America
and one OF the great railroads bear il.
i is Of the publicity sort Erarv.
body knows There Rock Island Is. Yet
yoa say thz1 Rock Island has no.
groNn grsaslE. and therefore adyar
Using GoesaS par That's ~aere ron
are wrong
Al.ays reaenber thzz something
else INST 20 win adFarzzs5nv The
definition Tor Ihe =c-6 assault sor
example, Is An apparent T5e7snt A.
ts1E- 10 do EsE7v 70 snoezs- Yc3
Sc. tbs word apparent L .sa-=
The attempt -zst ae couplea win
the apparent s1ilirr 10 sxsz1-4--cs
Eerto-u So NTH advertising. -zera
must - Al sa5s5rF 70 pe-fs--a--ag,
5ssre1tly o. o-ae-Eise, yrefe-sbgr OH
s-Eisa What results would Z -e--
chant get Z n advertised z fun d.
Esa-Tmsnt Eiore line wien his zsock
consisted on1r Of cors4s-eo7ers and
underski-ts D-oaI6 you expect
clothing merchant 70 buiid up 2 trade
by advertising tie latest models Of
fashion tailored from the sweiless
fabrics" Il n carried nothing bu-
shelf-.orn Stock Hardlr- Then
good definition for municipal adrerts-
ing would be
Publicity. cogrled with a statement
OF the natural and acquired advant-
ages Of The citr. ard the desire and
ability on the part OF The people
thereof 10 make good
The city Of Rock Island IL known
all over the civilized world. bYt onIy
as The seat Of the great arsenal and
the place from which great railroad
takes its name With its name has
not gone knowledge of our advant-
ages. People DO not Enon that We
have cheap power here. that ii il
railway center With shipping facilities
second 10 none: that we have banks
here that viii stand with the banking
institutions OF any city Of lts size in
America: that ne have live, vide.
awake citizenship. and that this cfti-
zenship possesses capital for invest.
ment in legitimate enterprise: that we
have large manufacturing interests
here that are on paying basis and
that are growing. In other words, We
have not shown TO the outside world
that we not only say these things.
but that we possess them-th we
have. not only the apparent ability
TO perform, but that we actually do
possess the ability
II the city OF Rock Island win adj
yertise along these lines it win get
results. The booster excursion vas
such advertising for the retail trade
It should be followed up The en-
thusiasm should not be permitted 10
ole with the recollection OF the trip
But our other advantages, what of (
them? Are We just going 10 lay dor
mantle content with the publicity {
we get from the name Rock Island?" /
Some of our manufacturers realize II
the Importance of publicity. They
are pushing their wares in every part
of the United States Some Of our
wholesale merchants sell in many Of
the states of the Union. But there
is no concerted action. There Is no
coming together on the things that
are Of common interest There is