The river press. [volume] (Fort Benton, Mont.) 1880-current, 1911-12-13
PUBLICITY.


montana, Her Resources and Pos
sibilities," by Gov. Edwin L. Norris
is one of the notable contributions t
the literature on this state. Thu
pamphlet Is being distributed BY
agents of the state on the Governors
Special, touring the east, and II
common with the exhibits of Montana
products displayed on that train snd
the words OF the governor himself,
should prove very effective advertis'
ing for this part of the northwest.
Unlike many publications intended
to exploit favored sections, the book
let by the governor is devoid of tina,
famboy ant style which In itself directs
suspicion against the things sought to
be emphasized, says the Butte Inter.
Mountain. Very properly, in discuss.
ing the resources of Montana, the
governor has made q plain statement
OF fact, made the more conspicuous
and convincing because of the absence
OF boasting. Moreover, the statement
is.concise, 40 that the buoy man may
read it, and having read it, will have
thereby q comprehensive idea of the
possibilities of the state.
In conclusion, the brochure on Mon.
tana tells thus briefly what Montana
needs and gives:
1--WE need PEG p.e, anu we need CAPT.
tai. Montana accords fair and just
treatment to capital, and also requires
that capital accord q like fair and
just treatment to her citizens. Our
laws. made by . practical and CON.
nonsense people, n progressive, not
oppressive. New problems receive
prompt attention and intelligent solu.
ton. The capitalist who would be
satisaed with just treatment and fair
profits need not hesitate to make in.
vestment in Montana, but those who
will not be 80 satisfied or inclined may
seek other fields. The people of the
state are liberal rather than grasping
or penurious. The foundation of our
was laid by the pioneers
who r trsined in the broad schools
of the mines and ranches. On this
stock may be safely grated that
schooled in the frugal and alive
habits of the east. We have oppor.
tunities in abundance, but benefits
from them can be reaped only by ener.
getic and intelligent effort. We vel.
come the genuine homebuilder or in
weston, but have neither place nor use
for the incompetent or those who prey
upon honest effort. The breaking of
the old ties and seeking OF a home in
q new land is a matter of Importance,
and merits careful consideration.
II realize that my glowing prospects
are pictured in the attr actively written
and beautifully illustrated literature
that Is circulated concerning the ad.
yantages of various communities.
We merely ask that you carefully in.
v~estigate; or, better still, ONE and
see what Montana has to offer. A
fair sample of what we produce may
be seen on an exhibit car attached to
the Governors Special, and an invita-
ton to inspect VIVA t there may be seen
is extended. Bear this important fact
In mind, that while energy and intelli.
gence may accomplish much, come
money with which to commence build.
ing q home or 70 engage in any bust,
ness is q very airy possession In
any new locality"
Such publicity as this means much
to Montana. 1t will attract many in.
vestors and homeseekers who could
not be induced to investigate our
claims by mere bombast and boasting.
The object OF the trip now being taken
by the western governors is to call
the attention of the people of the mid.
die west and east to the our of
the west and to put them 10 touch with
the means for further inquiry. 1t ia
not intended to advertise one state or
community at the expense of another,
and Governor Norris seems to have
had that in mind when be wrote the
pamphlet on Montana which bears his
name.