East Oregonian : E.O. (Pendleton, OR) 1888-current, 1911-09-14

u the Old pioneers have often sat around the fire on a winters evening
and heard or read the story Of the early days, of the Indians and their
spectacular war parades and war dances; the great skill of the western
cowboy and cowgirl as they rode the hurricane deck of a pitching.
twltchIng outlaw bronco that had never before felt the contact Of
man; OF the cowboys wonderful feas with the twirling lariat and the
dare devil horse1nanship of the men who rode the ranges when the cat.
tie roamed where the combine harvester is now king-they have heard
the story told and it has never been forgotten, so that when the oppor-
tunly at last has been given them to witness the life of the old west
and the passing of the last frontier at the Roundup, our great North
west frontier celebration, they have shouted "Let 'r Buck" and hit
the trail for Pendleton.
We have had to tell and invite them, no coaxing was ecessarv But
to get the word to them has been the main task, and it has been accom-
plshed by the use Of every conceivable kind Of advertising methods.
A publicity bureau, posters, folders, souvenirs. enclosures. buttons
stickers, pennants, hat bands, belts, and various other means too nn
Inerous to mention, but greatest of all the press and the railroads.
The one great accomplishment Of the publicity committee that as
suTed the success Of an attendance at the Roundup from the start was
in securing the cooperation of the railroads in the advertising of the
show over the entire northwest throughout the territory tributary to
with the OW. r. q n. Co. and the Northern Pacific Railway, ask
ing their aid in making the exhibition, not merely a county celebra-
ton, but instead a grand frontier show for the entire northwest. The
following letter from Mr.. VIM. McMurray, general Passenger Agent
for the O-W. r. e. n. Co. will best show how these requests were met
Nh. /. D. Drake, "The RoundUp," Pendleon Ore.
Deqr SIR: We haze yours Aug@t 18Th adUiSing that the people of
as the Northwestern Fronher Exhibition association, uih the intcn-
ton Of giUng annually q frontier exhibition about on the same style
as the rel hnoun Cheyenne, Wyoming, attraction.
Very much pleased 10 knoV that you hare started into this thing IN
the right UGy and you can rest assured 1t wI be oar greatest pleasure
to do everything reasonable and consistent we can do to boost the thing
GLong We UH advertise the best IRE knOU how IN all the newspapers
uH rhom IRE do business IN this territ0g get ont hangers or posters
and haze them Thoroughly distributed at the different stations along
our lines and make the usual fare and a third rate for the round trip
from such territory as the affar may justify.
II efecaUe ddUerhsHg as eTpected, IRE should start an at once as
Would therefore ask to kindly giUe me all the data you can as to Just
uhat attractions goa WU haze on the different dates and the names
of any renowned couboys, cOwgws, or specialists in dny line y0u may
hare secured for the occasion and IRE wU start IN at once commencing
uiM the newspapers.
Mr.. III ONeiH, oar Trarehng Passenger Agent IS nmO busy IN
the WaHowa Country nth an excursion to Long Beach nert weeb, but