The Bridgeport evening farmer. [volume] (Bridgeport, Conn.) 1866-1917, 1911-04-21
LkBORDE-GELMAN CO.'S
SPECIALS" TOMORROW
OF INTEREST TO LADIES

Second to none in it's equipage and
convenience, the courtesy and atten-
ton given by it's associates and clerks,
the Laborde-Gelman Company seeks
the patronage Of the Bridgeport pub
lie because they believe they deserve
it. This is an institution Of unusual
proportions, doing one of the largest
speciality retail businesses in the city,
this firm has won the confidence Of
an army of regular patrons by trans
acting business on the Goth century
plan, giving the best in quality and
the utmost in values. History proves
that whenever the people demand,
that the need has always been met.
Over FIVE years ago there was need Of
a store of the Laborde- Gelman type
in Bridgeport-a speciality department
store where the ladies could make
their purchases with the full assur-
ance that the value receiving would be
equal Or greater than the dollar Civ
ing. The Laborde-Gelman Co. inter-
preted this need in the nature of de-
mand and instituted their commodious
store in the fine, fire-proof modern
building at 1888 Main street. This in
stitution has been success from the
start, as is evidenced by it's rapid de-
velopment,~ the erection of additions
and annex reaching through to Middle
street The stock carried by this
firm represents some Of the manufac
turers whose goods bear the stamp Of
high quality, exclusiveness and reli-
ability throughout the world. Such.
for instance as the Keyser Silk Gloves
and Hosiery, Lord and Taylor's
"Onyx'' hosiery, the .Cluett-Peabody
line of gents furnishings, etc
On the first floor to the left of the
main entrance on Main street, is the
gentlemen's furnishing department.
Here you will find the latest and most
1ax. Cor c ,s,,%e,
and all those little accessories that are
deemed indispensable to the classy
dresser On either side of the main
aisle to the left are displayed in large
quantities selection Of enrbroideries
and all the staple fabrics of the house.
hold, including sheeting, cambrics and
dressTnakers' supplies. To the left are
attractive displays of jewe1ry and no.
tons, corsets, silk gloves, hosiery and
underwear and a generous array Of ar
ticles too numerous to mention The
second floor contains the shirt waist
department, an addition which has de-
veloped into unusual proportions on
account of the exceptional values CIV
en-. In the front Of this floor are
the ladies' suits and dresses, embody-
ing all the exclusiveness and styles
of the leading modtsts Of Europe and
America. The extreme French models
may be seen here, with just enough
the American woman of fashion. The
latest soft silk petticoats are also car
ried On this floor. A feature of this
department Is the fact that expert
tailors are right on the spot to make
any necessary alterations without cost
to the customer. This insures a. per-
feet fit The third floor is devoted to
millinery department-the baby of
the institution. having been recently
established. Here inporta tons from
the leading designers Of Paris are dis
played, together with some of the
most beautiful and artistic creations
and copies with touch Of originality
and exclusiveness in stylish effects
which it would be hard to find in
many of the Metropolitan millinery
stores. The fourth floor is devoted to
surplus stock. This room is literally
packed with an assortment Of stock
from which the counters and cases
are kept fresh and full for the Gus
toners.
The L.aborde- Gelman company wish
to thank their many patrons for the
liberal manner in which they have
patronized the store and to extend a
cordial invitation to all to visit their
esta Enlistment and examine the mer-
chandise at their leisure. The COM
pany in making a special offering for
Saturday in the form of exceptionally
low prices on Ladies' suits.