New-York tribune., 1911-01-08
AUTO MAKES MAN BIGGER
EnIarges His Opportunities Tor
Labor and Pleasure.
CAR NOW REAL UTILITY
As Necessary to Modern Bust.
ness as the Telephone or
the Typewriter.
ny JOHN y. WILLIS.
President Wiiiys- Overland Company.

Many an automobile man has lanented
the limitation OF time and distance. We
can't yhittle down the miles nor lens'hen
the hours. The big problem that gets big
ger and bigger IS 10 conquer time and dis
lance. and how to get more work dons
within the same number OF hours
With every promotion Of individual ~
concern responsibilities increase, but nors
hours are not added to the clock nor are
rho distances between points Of business
on. rations decreased.
No man asks for smaller world nor less
ucrk after all. but II is natural that he
-.ho "A want to do more. see more. and. he
YolX -. as" Z ,.,,- e,..y
DESPITE the fact that we have heard IL
asserted often It Is true tina; the automo-
bile Is Just man larger. II gives moro
man in the same number OF hours.
am not boosting any particular car, but
forgetting that am an automobile manu-
facturer. and looking at the situation from
IN unbiased standpoint, It Is matter Or
historical encouragement that business men
have a servant In the selfpropelled car.
II is a moss-covered wish-"If only !
had more time or II I were just two men
in one" This for years and years has
voiced. the need Of the automobile. Per-
haps perhaps not the aeroplane will In the
future facilitate business relations Of busy
men, but to-day the automobile unques-
ticnably does the job and at modest eS-
pense.
At one stage in our civilization man
hitched his wife and an OK together. The
question resolves itself into this: DO YOU
live in this generation Some people are
alive, but they live the oxcart NE. NO
progressive business man would thlnK "
doing without the telephone and electric
lisht; he would not think or having MS
meals cooked in the open fireplace a. a
home built Of logs. No But when ~ comes
to a dollars and cents proposition a. his
office or factory he will permit himself 10
practise the oxcart methods
This comes mostly through the deluson
that he does not need car ann tnat No
cannot AFFORD It. Different men need da'
ferent kinds OF cars. With ~ they can re-
main at home longer with their family In
the morning. They get to work sooner ana
in better spirits, with an air-sprayed bran'
steady nerves and a Will for any under
| taking They have avoided the foul ar OF
the crowded, tedious streetcars, where the
hang strap tires q man and makes MN
UNIT for the days business battle
All during the day, calling upon custom-
ers. making collections, going to the bank
viewing real estate, sites,- inspecting fac-
| tories. meeting customers al the hotels ana
trains, andIat every turn. where time and
distance must be overcome in order to get
results. the automobile is the ever ready
servant. II cements a mans business and
social position and is a character builder.
1t gives the man a reputation for being up
to date. He does not have 10 be toncd IN
life's race. He is progressive mana man
in whom others in his community have
confidence.
The Same for commercial problems. Nexs
TO production is the problem Of distribution.
! The motor. truck solves this problem.