Pierre weekly free press. (Pierre, S.D.) 1889-19??, 1911-01-19

from men and women as to the means by
which they recovered health as of tre-
mendous value to those in search of it.
Our business has been conducted from the
very first day upon lines OF strict, integ-
rity and we never vet have published a
false testimonial of human experience.
Many of these letters covered numerous
sheets; some, if printed, would spread
over half page of newspaper. If we
| would attemnt to print one such letter in
| every one of the thousands Of papers and
| magazines we use, the cost for printing
that one letter would run into many thou
! sands Of dollars.
We boil down these letters exactly as
a newspaper writer boils his news.-stick-
ing sacredly to the important facts and
eliminating details about the family and
other unimportant matters. This work
honestly, and with a full knowledge of
our responsibility, but notice the art
of the "twister" in the way he presents
| to his readers this matter of testimonials.
Distortion No. a. This is bad one.
1t reads as follows: ''fhe only famous
testimonial was produced in Court by
Golfers and turned out to be poor old
brokendown homeopath. who is now work
ing in printing establishment. He re-
eeived ten dollars (slo.oo) for writing his
testimonial"
We will wager ten thousand dollars
($l0,0o0.00l with any investigator that we
have. subject to inspection of any fair
committee, upwards of three hundred
(3Oo) communications from physicians,
many of them expressing the highest COM
mendation of our products. but these will
not now or ever be turned over to the
publisher for his use.
Notice the statement in this charge:
"Ihe only famous physician whose name
was signed to Postum testimonial, etc"
The truth is. this DIR. Underwood was
one of a great many physicians who have
not onl, written commendatory words
about the value of our foods. but every
now and then some physician writes an
article on coffee or on food. and sends it
to us with a suggestion of compensation
for his time and medical knowledge.
Previous to the time when we employed
casionallv employed doctor to write
an article on coffee, always insisting that
the article be an honest expression Of his
opinion and research.
The Weekly hunted up this physician.
as it says 'brokendown," had him
brought to Court to be exposed before a
jury as the "onlv physician that had ever
endorsed Grape-Nuts" but much to the
chaerin Of the Weekly" when oar attor-
news asked him if the article he wrote
about coffee was true he replied. eyes"
Statement No. reads: "The health
officers of Mich, Maine, Penn, New
Hamp.. and other states in their official
bulletins have for wears been denouncing
as preposterous and fraudulent the claims
made by the Postum Cereal Company"
We do not recall any criticism except
from Mich. Penn, Maine and S. Dakota
The average reader might think that
the opinions expressed by the State Off
Gals are always correct. but that con-
clusion is not borne out by facts.
AS an illustration: About thirteen years
aro the Dairy and Food Commission Of
Michigan for some personal reason printed
a severe criticism on lis for making Pos
tum Of Barley according to his official
chemistl at market price and selling toe
high. He was shown there was never
grain Of barley used in Postum. His re-
port was false and misleading. The gov
ernor dismissed him.
We believe that most Of the state