New-York tribune., 1911-04-09
"RoOSter" Week
in Full Swing
at Asbury Park
sARY SPRING OPENING
Hotel and Business Men Start
Plan to Make Resort
Season Longer.

..,,,,v Park. y. j., April S.--The fun
r,er strength OF the boardwalk illum-
80 was turned on tonight. summer no.
,,sra opened and there was brilliant
",.rade on the boardwalk 10 celebrate
onening Of Asbury Parks Booster
-, Al the Casino. which has been trans
,,,red from theatre to a big. roomy
..,rsation pavilion, comforta bly, heated and
.., With colorful decorations, Creatore and
s,s famous musicians. fifty in number. be
-, q series Of concerts that will last
..o,eh the coming week The hotel dis
-. and business section is decorated only
r Is once a year. for Carnival week.
o.,r6vslk shops are opened. the pavilions
"a brightly lighted and hundreds of visi-
.o,s are preparing 10 enjoy the novelty OF
=, ash,,rv Park season in early spring.
round of entertainments. planned with
..-sful detail. is assured Of favorable pat
-,,,ss from many more visitors who have
-.served rooms at the larger hotels that
..vs opened for this special season The
,ssa Of visiting Asbury Park in the early
ewing has found special favor with the
so,,hern winter contingent, just now mi
r,.,,ns North. and many New Workers are
co,,jnc direct from the South 10 spend the
Faster season az this resort.
"pooster week" is the idea of enterpris-
,,e business and hotel men who began a
r,ovArent some weeks ago to make Ashury
park attractive as an early spring resort
While the plans We're forming there came
,hs announcement that Mrs. A VI Sexton
nonrjetor Of the Marlborough Hotel, one
.. Asbury Parks fine all-the-year-round
hos,leries. had purchased the Coleman
House. which she had successfully man
aged for the last two seasons. Mrs. Sex
tons aid was enlisted. with the result that
,o.nisht the Coleman House is opened and
well hned with guests. The Coleman's
amusement parlors the bowling alleys and
the billiard room. the concert hall and the
dancing casino are ready for the special
diversions planned for the coming week.
The Coleman is gayly draped in the carni-
val colors-hlue and white-and the purple
and gold Of the famous baby parade. and
to-nisht Mrs Sexton and bevy of the re
sorts pre'tiest girls are forming recep-
ton committee TO take the arriving young
peoplein hand and see that they are made
10 know each other. and To arrange the
social calendar for the coming week.
The town itself is handsomely decorated.
The municipal buildings. the banks and the
hrser business houses are all hung with
gsy bunting appropriate TO the season.
Every one in Asbury Park sports a pretty
tu,,on that discloses a yellow chick just
emerging from a shell. The buttons are In
great demand by visitors. who are preserv-
Ing them as souvenirs Of the novel season.
The beach tonight astonished Asbury
Parkers who have not been active in the
booster campaign. Spick and span in fresh
coats Of white paint. the boardwalk pa
uions and shops CLEANED under the fun
glare Of the summer illumination There
vas a steady promenade from the Arcade
10 the Casino. the latter. with its new ar
rsngement and its inviting appearance.
comfortable chairs and plans and potted
plants natural objective point despite the
added attraction Of Creatore's Band.
Palm Sunday. tomorrow, though not the
Gay for the big dress parade. under favor
able weather conditions is expected TO dis
close an array of millinery and finery such
as the old boardwalk has never known
before The temperature has been steadily
rising during the week, and tonight was
halmy and comfortable with light wraps
Card parties, dances. the concerts and
automobile runs are planned for next week.
There will be an endurance run from New
York next Saturday. and silver loving cups
are offered by the boosters committee for
the best scores made. There will be no
Observers or other details 10 hinder the
tutCists. who are expected 10 make re-
port on the honor system Of the be-
hsylor OF their cars on the trip. Tellers
vii 30 stationed at the Coleman House To
receive the reports. Automobile runs TO go
10 Lakewood TO see the polo games there
are being organized
One OF the features Of the week will be
ne laying of the cornerstone of Asbury
Parks ncw $4,000 government postoifice.
Tow building in Liberty Square. Postmas-
t' William IL. Barnard. who has this
ceremony in charge. has invited the
Masonic Grand Lodge of New Jersey to
conduct the exercises attending this event.
and N. invitation has been accepted. Men
romlnent in the county and several OF the
states officials will attend this function.
Easter week visitors will find many prof.
scs o. interest under way during their
way here. Work on the new Ocean Grove
hotel on the boardwalk. opposite the North
La1 pavilion. has progressed to the stage
snere masons are applying the stucco coat.
Al the head Of Wesley Lake laborers are
Ming for the boulevard loop that will con
'ect Lake avenue. Asbury Park, 10 Law
renee avenue. ocean Grove, without re-
course 10 Main street and Its crowded
esfhc This Is a bit OF road building OF