The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1911-12-30
DECORATION FOR AUTO
SHOW TO Be ELABORATE
Local Motor Car Companies Pre-
dict Best Season Ever Dur
ing Coming Year.

Some idea OF the decorations for
the Wayne Gardens and the Annex
at the time OF the Eleventh Annual
Automobile Show OF the Detroit Auto
mobile Dealers association. Jan. %
10 Jan. 81 inclusive, was obtained
Yesterday from Manager Walter viii
mot al the offices of the association,
50l Bowles bldg. Manager Wnmot
told the publicity promoter, +. Ed
tSpooner, that the Getting OF the
Wayne Gardens would be in am
brnshier.
Every one is guessing and as the
manager received his information
from the decorators, who will come
TO Detroit to carry out this work. he
could not explain what the word
meant and has agreed TO donate
seasons ticket 10 the first one who
sends in a correct description. The
spelling OF the word is according TO
the manager and does not seem TO
appear in the dictionary.
The show decorations will be very
elaborate this year. The ceiling will
show nearly every color In the rain
bow. In the center OF the main hall
an immense automobile wheel will
be suspended and this will be made
prominent by an elaborate system of
lights in the rear. Festoops of lights
| will be strung from the center TO all
parts OF the building and the entire
feeling will be studded by electric
lights. The walls of the building will
be covered by drapery of lace curtain
texture and the borders throughout
will be composed of beech leaves.
The floors will be covered by green
burlap.
The ground floor of the main build
ing will follow closely the decorations
of the upper floor the floor being
also covered with green burlap.
Smilax and beech leaves will be
/ literally used on the lower floor. An
elaborate lighting system has been
arranged for the lower floor and for
| the Annex.
Among the members of the ID. A.
! ID. A.. in this city, the coming season
lis expected TO be the best ever
known in the automobile industry.
/ Early sales OF 1912 models have ex-
ceeded those of last year and de-
mands for commercial cars have been
/ increasing steadily. At the coming
show, there will be many new de.
signs OF commercial cars shown and
a great deal of business is planned
| for in this field There will be more
commercial cars at the coming eX-
hibit than were ever seen before to-
gether in Detroit There viii be
many new things in this field.
/ The slogan, Good Roads" has been
heard from one end OF this country
10 the other and every section is thor
ioughly aroused This Good Roads"
building naturally increases the auto.
mobile business, for every one. includ
ing the city dwelfer and the country
man, is intent upon purchasing car
IN the opinion of Mr.. c. G. Hide
brand, sales manager or the Chalmers
icompany, VINO has just returned from
extensive trips among Chalmers
dealers in the west and south. bust
ness has improved in every quarter
over last year and with every pros
pect that continued improvement will
be shown during the present winter
Although the winter months are
usually the slowest selling time in
1.-The automobile industry" said Mr..
lHildebrand, the Chalmers company
is running full force and working
nights in every parts-making depart
ment. In December alone. the Chalm-
ers company shipped three hundred
: more cars than were shipped in De
jcember. 1910. IL is our belief that
1912 Will prove the biggest year in
the history CT the automobile indus
TRY"
Manager Truax of the Detroit
branch of the Olds Motor Works,
feels that the automobile trade in De-
ltroit is unusually good for this sea
son OF the year and that the pros
lpects for business later could not be
better.
Mr. Edwin S. George. manager of
tho Standard Auto Co. local agents
for the Packard car, finds that the
business in pleasure vehicles SO far
for 1912 Is far ahead of that OF last
year. He feels that in his own case
this is partly due TO the new model
Packard "6" which was introduced
this year. The truck business has
shown a big increase and the season
lcf 1912 promises TO show the largest
volume OF business the Standard
Auto Company has ever enjoyed
General-manager p. r. McKenney,
lof the Brush Detroit Motor Co.
Michigan distributors for this car.
says In regard to the season Of 1912,
I'VE can very truthfully state that
the business looks better than ii ever
looked before. We have this month
on file more contracts for cars than
we have ever had before. We have
practically retained all the dealers
we have had for several years and
have added a lot of new ones"
Mr.. F. w. Kurtz, director of the
adv ertising division OF the General
Motors Co, states that his company
gave good answer TO the question
when Il decided to make Detroit its
headquarters al the time OF the re-
Organization last year II believe
said Mr. Kurtz, that we gave direct
recognition 10 Detroit as the heart
and center of the automobile indus
.ltry. We believed that the logical
place for the general Offices of com
pany with automobile interests as
large as those OF the General Motors
Co, was in Detroit.
THE first of the year, we shall
move 10 the new Boyer bldg, just
completed at SS Congress-st. east,
Land we will occupy the entire build
ing. with the exception of the first
floor"
I George Reason. manager Of the Car
tercar Co, OF Detroit, predicts large
increase in the automobile business