Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1911-04-09
FORMAL OPENING OF BIG STORE
s-rasks Clothing Company Has Re-
modelled It's Entire Plant.
MODEM IN AL lbs pETATLs
Effort TO Wake ~ Real Daylight
store Meets with succesz-
LHrEe Crowds Attend the
Formal OPENING.

PATRONS by the thousands found much 10
interest them Saturday az the formal open
lnE or the Nebraska Clothing companv's
store AZ Fifteenth and Farnam streets
me place Of business has lately been re-
mode led extensively and restocked with a
complete line o. readv-to-wcai garments
for men. women and children. making it
'h' most complete and attractive store I'm
'he west Modem is the word that ex-
y esset every detail that has been so care,
fully arranged.
It's a typical daylight store" explained
apartment Manager Philip schwartz to
tho visitors But the explanation was
really only an emphasis Of facts. for the
first thlng. one notices on entering the
building is the elegant lighting system.
Real, wholesome daylight permeates to
every corner u the building. showing up
the displays IN the manner which is most
attractive 10 purchasers. The lighting Is
the biz feature Of the new store. At night
the building IL Illuminated by myriad OF
lamps which throw RAYS equal to the light
OF day. IN this particular respect there IL
not store in the west that is ahead OF the
one conducted by the Nebraska Clothing
company.
Arrangement e. Unique.
The arrangement OF the humorous de-
i''' iANFuAh commands the attention and
admiration OF all visitors. the particularly
striking feature heing the wide aisles and
the neat arrangement OF the show cases.
Everything shows the mark Of system and
thoroughness. This Is especially in the hat
division. which Is more Of complete
store in itself than II Is a department Not
a bandboX Is to be seen. everyone Of the
hats carried being displayed in glass show
cases, from which they can readily be
selected by patrons In the hat store Ia a
mirrored dome or booth into which pur-
chasers may step and see themselves ex-
actly as others see them. This is a very
clever arrangement. There IL also a CON
forming room. where the latest French con-
formers are used by experts to make the
hat TIT the head exactly.
None the less complete and attractive is
the large shoe department at the rear of
/Nhe first floor There IL both a women's
and mems department. IN which an ex-
tensive line OF goods II handled In fact.
every department on the first floor is as
attractive as It Is complete The company
has installed a mems cutlery department
In which razors. knives and the like are
carried In abundance; also a brush depart
ment There has been added also a de-
partment in which is kept hampers trunks
and thermos outfits for automobile parties
All Of these az new departments and the
only ones OF their kind 10 the west
Glass and Oak Cabinets.
The entire second floor Of the building
which is also well lighted is devoted to
ready-to-wear clothing for men and boys
Here the bulk of the garments are shown
In glass and oak cabinets in which thew
are hung and draped I'm their natural form
The line Of clothing Is said to be the most
complete in the city
ON the third floor II the women's suit and
cloak department. where n full line Of
ready-to-wear garments including corsets
muslins and the like, are kept As in ali
other departments. there Is a large and
efficient corps Of statesmen and women and
clerks. ITialmer Swanson is manager of
this department.
part of the third floor is occupied
by the general offices of the company. at
the head Of which is NJ Levy, the only
surviving organizer ~ the firm. since the
, murder OF his partner. Herman Cohn, who
was shot down by footpads recently.
The remodel'ng and restocking Of the
store has demanded much careful planning
and hard work on the part OF Mr.. Schwartz
and others. Mr.. Schwartz has Travelled ex.
tensively In the east for new ideas, and he
has brought home with him the most at
tractive and modern features of the best
stores IN the country.
The many men and women who attended
the formal opening were presented with
souvenirs