Amarillo daily news. [volume] (Amarillo, Tex.) 19??-current, 1911-12-06
STUDEDAKER To
SELL ON TIME
Big Auto Manufacturing
Firm to lnaugurate
Innovation Soon

AZ .iN'f AAi'h ihfA - lIdN-ul VIII
great significance and which ma,
roNolntionize selling methods N ~,
aCtoWoh.le business. has Just beef
announced by the Stpdchaker Cor.
poration, the $4,000. eco concern
which manufactures EMF go
aud Flanders go" automobiles. Thi.
Is, In word. that hereafter the
Studehaker CORPORATION win sell an.
tomohiles on time-will accept notes
from farmers and other responsible,
buyers. for its product.
II Up 10 this time the automobils
industry has been unique In that II
was strictly cash business. M
dealer and no individual buyer. how.
ever well hated financially. rould
procure one minutes time o. tho
purchase OF an automobile. That
this was so was remarkable. and vet
I ID was due to combination OF Gle
Icumstances which rendered any 9th.
or method impossible. That this con.
dition is now happily changed. a.
evidenced by this latest Studebakcr
move, Is proof that the automobile
business has finally entered upon an
era Of stability and permanency such
as other industries as. for example.
the sewing machine. farm implements
and others
Speaking OF the move and its bear
Ing on the future of the automobile
I industry General Manager Walter r
/ Flanders saws II believe the auto
mobile business should be placed on
credit basis and think Il will
prove TO be the most important adj
vance that has been made In the
automobile industry since its ncep-
ton. Il indicates that the automo-
/ bile has now arrived at the stage
where II is no longer high priced
] luxury, but has actually become a
necessity In the lives OF all business
men and other well-to-do people.
After all good paper is the same
as cash to q concern such rs Stude-
bakers. which has the necessary n.
nanCial resources 10 handle it. while
from the buyers and the dealers
standpoint there T. vast difference
on course, we've all heard tho story
Of the man who mortgaged his house
30 buy an automobile but II there
are any such cases they are very
ltgrc. as our extensive experience
shows.
"on the other hand / many
q resnon.In,. bwaness N farm.
Tel VIC Is enihently adj wn an
automobile and who vet ytates to
take so much cash ont OF the reserve
on the instant. Then again we find
that frugal persons frequently resort
to the eypedient OF paying the peady
cash they can afford for an unre-
liable secondhand or poorly con-
structed dinky new car when. by the
credit plan. they would select a first
class full-sized automobile. paying
part cash and taking time for the bal
/ ance
In short, having In view the fu-
turc rather than the immediate pre-
sent and with the object of expand
Ing and at the same time placing our
business or as solid q Foundation as
others. We have simply adopted the
credit method which more than any
other factor, has been responsible for
the success OF such concerns as the
International Harvester, the Rock
Island Plow, the Strdebaker wagon.
the Singer Sewing Machine and other
concerns whose market is world
wide.
Have long considered that the adj
vent of credit In this business was
inevitable and we have simply wait
ed for the right time TO lead in Its
inauguration That time arrived VIXEN
We had so standardized our product,
50 proven It's worth and perfected our
facilities for taking care OF the bust
ness. So the move now made is but
the contamination OF a plan long
since laid
The automobile is not longer
luxury; Il has become a necessity to
the prosperous business man and thu
farmer. And the intrinsic value Ia
there. No mechanical device II sold
on so small a margin OF profit-er-
roncous Impressions TO the contrary
notwithstanding. am speaking now
of cars made by the large concerns
which produce 10000 or more per
annum and who. In order TO create A
market for their output, mus neces-
iarily place the lowest possible price
on them and depending on the guam.
titles to multiply the narrow margin
.of profit TO a satisfactory aggregate.
First tho automobile business was
called game; Il has now attain
ed the dignity of IN industry The
automobile itself was originally a
play toy; then an expensive luxury
Tor the rich: now II is staple, a
necessity and as such II should be
sold as are all other staples"
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\ GREAT MANY OF THE GaOh
LADIES OF AMARILLO run ar.
III