Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1911-02-03

from men and women as to the means by
which they recovered health as OF tire
mendous value to those in search of IT.
Our business has been conducted from the
very first day upon lines OF strict lnteg-
rity and we never yet have published
false testimonial of human experience.
Many Of these letters covered numerous
sheets; some, if printed, would spread
over half a page of newspaper. II we
would attempt to print one such letter in
every one of the thousands Of papers and
magazines we use, the cost for printing
that one letter would run into many thou
sands Of dollars.
We boil down these letters exactly as
a newspaper writer boils his news,-stick-
ing sacredly to the important facts and
eliminating details about the family and
other unimportant matters. This work
of boiling down, or editing. is done
honestly, and with full knowledge of
our responsibility, but notice the art
Of the "twister" in the way he presents
to his readers this matter of testimonials.
Distortion No. 4. This is bad one.
It reads as follows: "The only famous
physician whose name was signed to
testimonial was produced in Court by
Golfers and turned out to be poor old
brokendown homeopath who is now work
ing in a printing establishment He re-
ceived ter, dollars $4,000 for writing his
testimonial"
We will wager ten thousand dollars
| ($l0,0 OO.00) with any investigator that we
have, subject to inspection of any fair
committee, upwards of three hundred
| 5000 communications from physicians,
many of them expressing the highest COM
mendation of our products, but these Will
not now or ever be turned over to the
publisher for his use.
Notice the statement in this charge:
''The only famous physician whose name
| was signed to Postum testimonial, etc"
The truth is, this DR.. Underwood was
one of great many physicians who have
not only written commendatory words
about the value of our foods, but every
now and then some physician writes an
article on coffee or on food and sends il
to us with a suggestion of compensation
for his time and medical knowledge
Previous to the time when we employed
physicians in our own business, we oc
casionally employed a doctor to write
an article on coffee. always insisting that
the article be an honest expression of hii
opinion and research.
The ''Weeklv" hunted up this physician
and because he seemed to be poor. anc
as it says. "brokendown," had hin
brought to Court to be exposed before {
jury as the "only physician that had evel
endorsed Grape Nuts" but much to thu
chagrin Of the weekly" when our attor
neys asked him If the article he wrot'
about coffee was true he replied, Eyes"
Statement No. 5 reads: '"The healtI
officers of Mich, Maine, Penn. New
Hamp.. and other states In their officia
bulletins have for years been denouncini
as preposterous and fraudulent the claim
made by the Postum Cereal Company.
We do not recall any criticism excep
from Mich. Penn, Maine and s. Dakota
The average reader might think tina
the opinions expressed by the State on
Gals are always correct. but that con
clusion is not borne out by facts.
As an illustrations: About thirteen year
ago the Dairy and Food Commission o
Michigan for some personal reason printed
severe criticism on US for making Pos
tum Of Barley according to his oficis
chemistl at market price and selling to-
high. He was shown there was never
grain Of barley used in Postum. Els re
port was false and misleading. The gov
ernor dismissed him.
We believe that most of the stat