The Birmingham age-herald., 1911-07-18
SPARROW HEADS THE NEW 4AD" CLUB Formal Organization Was Perfected Last Night GOOD ATTENDANCE Club Will Have Serious Purpose But Encourage Good Fellowship
 by Luncheons and So-
 cial Sessions
GOOD ATTENDANCE

The Birmingham Ad club was organ ized last night at a meeting held in the Chamber of Commerce by adver- Using writers, advertising men and
 men interested directly in advertising. Richard W. Massey, president of the Chamber of Commerce, was made tenn porary president and John A. Spar row was made temporary secretary. c. W. Upchurch, chairman A. O.
 Lindsay and W. H. Teffries composed
 the committee on nomination The following gentlemen were nominated by the committee and elected by the club: John A. Sparrow, president; w. s. schenberger. vice president; F. J. Tolberg. treasurer. J. B. Babb was nominated for secretary, but declin ed because of pressing Chamber of Com merce business, of which body he is the secretary. The committee nom mated John c. Lusk and he was unan- imously elected. The following were elected directors, fin addition to the officers who, by virtue of their office, are directors: J. K. Sterne, J. Cossett, John W. Anderson, William Brock, W. F. Fry. A. F. Lewis and Sam Phillips.
 The following committee on organ ization was appointed by the president; C. W. Upchurch, John W. Anderson and J. J. Eaton.
 The club then adjourned. subject to call by President Sparrow.
 The purpose of the Birmingham Ad club as indicated in preliminary dis cussion, is strong, earnest and broad in it's scope. The club proposes to work primarily for useful and legitimate ad- vertising.
 A unanimous agreement was made that the club should appoint a committee to deal with fake advertising, programmes and programme cards. The ad. writers protested vigorously against the innumer- able fake advertising schemes presented to them daily, and especially did they score the manner of solicitation they had to treat with. The club will endeavor to character of advertising, promote the in- terest of clients-the men who pay for advertising space-and boost the business development of the community.
 Aside from the serious working pur- pose. good fellowship among the members with luncheons and social sessions-is the reason for the organization.
 Interesting informal talks were made by Mir Massey, Mir. Hanson, MT. Babb Mr. Heflin, MT. Casett, MT. Lusk, and MT. Bidley
 MT. Massey in his speech extended a cordial welcome and assured CO., operation in the name of the Cham Der of Commerce. He spoke quite in- terestingly of his advertising expe- rience and provoked considerable merriment when he related his first experience in buying space. Here Is what he said:
 Along in '87 | opened a business college here on a modest scale indeed My first idea was to advertise and I wanted a half page every other week for one year in the Youths Com panion. I wrote for rates and received the query: Haven't you made a mis- take? l replied that I knew exactly what I wanted. The next mail brought the rate of s4o0O per month. or some big sum. I merely wrote on the bottom of the letter and returned: Yes, I made a mistake.
 Following are those who were present: R. W. Massey, B. l.. Ridley, A. o. Lind sey Max Monte, J. J. Eaton, w. S. Shen- berger, E. c. Robinson, F. l.. Shugrue, c. W. Upchurch, F. J. Holberg, J. Cassett, W H. Jeffres, John c. Lusk, John A. Sparrow, V. H. Hanson, J. K. Sterne, John W. Anderson, J. B. Babb, T. J. IJaflin