The Caldwell tribune. [volume] (Caldwell, Idaho Territory [Idaho]) 1883-1928, 1911-03-03
The LATEST Thing in MILLINRY


partment Store, everyone was busy, so
walked on into the Suit Department;
| always did like to look at new style
Suits, and here they were to your
hearts content. Let me tell you about
them.
The racks and hangers were COM
pletely filled with the neatest, most
attractive line of highly tailored Suits
one could find anywhere. In every
line, of every garment one could not
fail to notice the careful workman
ship, even the smallest details were
so finished as to give each Skirt and
Jacket trim, graceful effect of its
own.
The materials from which these
suits were made were of the highest
grade; domestic goods that are always
standard, some imported materials es-
pecially adapted to the short jacket
that is being worn this spring. and
producing beautiful effects in those
plain tailored, skinny appearing
skirts, all in pretty tans, tasteful blues,
quiet greys, and especially harmonious
combinations.
Mr.. Aven came in and asked me what
l thought of the line.
told him frankly l thought it was
the most upto date line had seen this
season, but that l could not under
stand how he could offer superior
workmanship and high quality at the
prices quoted. How he was able to
keep in touch with the very latest
styles.
well, you see, its this way; we buy
our suits like we buy everything in
our store; only from a manufacturer
of long experience, and the best repu-
tation. This gives us the advantage of
knowing that the materials and the
styles shown us are strictly up-to-date
Now this straight effect Pony" Jacket
is the very latest thing or the manu-
facturer could not put it out as such
and maintain his reputation. Besides
have buyers in the market carefully
on the alert for new things"
Here l was left alone again and
took advantage of the opportunity to
step into the Millinery Department;
here was a busy scene, eight people
working in order to have the largest
line of millinery ever shown in Cald-
well complete for the big Opening" at
the first sign that spring has COME to
stay.
Mrs. Dearborn is in charge of this
department and she very kindly showed
me the hats ready for sale.
Some especially smart effects in
Tailored Hats were trimmed in fancy
braids, Agretts. and Quills-each
Creation had its own color-tone but
the Greens, Blues and Corals seemed
to be favorites, some of these colors
and their harmonizing tints producing
striking effects.
asked Mrs. Dearborn where they
got ideas for so many beautiful COM
binations and arrangements. She ex-
planned that their trimmer, Miss Halli-
day had for several years been con-
nected with large millinery establish
ments in ST. Louis and Chicago, and
with the experience gathered there and
her natural ability, she thoroughly I'M
derstood her business. Miss Halliday
has only just recently returned from
an exclusive buying trip to these mar
kets and is now busy exemplifying the
many new ideas CLEANED on her trip.
agree with her in that, and you will
too, when you attend the Spring
Opening" as each design bears the
unmistakable air of good taste and cor
rect style.
was so thoroughly impressed with
the quality, style and general appear
ance of the merchandise had seen
and the evident push and enterprlsing
alertness of the general proprietor and
the very evident courtesy of his clerks
and assistants. that | readily under
stood why Aven's Department Store
receives liberal patronage
A. DRUMMER.