The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1911-11-18
D.
SHOWED why TOWN
ULOAOvERT| SE
Mr.. Norman Tells Club How
Ignorant Visitors Were as
to Our Population.
MANY ATTEND BIG SMOKER
Get-Together Meetings to Be
Held Weekly by Men Who
Boost Richmond.
MANY ATTEND BIG SMOKER

Ders of the Richmond Advertisers'
Club attended smoker in the rooms
of the Business Mons Club last night,
address by e. I. Norman. OF Q IL. Berry
4 Co. on the subject. What IL Ad--
vertisins?. Mr.. Norman's exposition of
bundled. and the points brought out
were exceedingly interesting. being
rounded. az tho speaker said. ION ac-
tual experience and an eye to re-
suits"
Each has his own definition for .ld-
Nertisins'; and although two may ap-
Rarently e;oi1;eide; he said; yet In In
found that their working principles
are different and divergent However.
regardless OF the personal signifcance
OF advertising or of methods pursued.
Its ultimate object is to sell.
1T is to be doubted II any other
single force--the public school system
an influence as does advertising. Many
OF the good things OF lifo we owe to
st. Advertising has as Its final result.
service. Human progress used to move
slowly. To-day. the man who has do
rised something to mako life easier.
safor. moro comfortable and moro
economical. takes the public into his
confidence, and in month or a year.
as the case may be. every ono Is ooh-
versant with his product ana has be-
come educated to its use !.
reciprocal in its edyantagos, 1t win
on the other hand destroy those who
prostitute Its power. Tho bad will
out In ADVERTISING"
Great ThinS for City.
air. Norman in closing his address
said:
You have GIL observed and doubtless
been struck with the suave pungency
of the displayed lines appearing daily
at the bottom OF the front pages of
our daily papers. prociniming our city's
advantages and achievements AS an
advertising man and citizen l want
Lrst TO compliment the idea thus so
deitiy executed b. this CLUB. and TO
applaud the efforts as being worthy
or this public irtted institution, ana
or the ~armest appreciation and com
nendation OF tho people OF this great
city whose interests you thus seek to
serye' 49,,
OF tho cheerful co-opera ton of our
loyal newspapers In herclding these
good features OF our ciiy to the world.
as after all We may deceive ourselves
ne TO the penetration of our citYs pub
licity. as evidenced by little dispute
which took place between TWO ladies
ance upon the recent convention OF
the Unitod Daughters OF the Confcd-
orncy at the Jefferson Hotel
They were walking down franklin
street together, one afternoon, when
one OF them remarked: This town has
a mighty fine hotel. and handsome
homes and streets for town OF $1,000
population The other replied. Why
il has $4,000 population, think 1
wac appealed to by the latter 10 state
Which Which,. was correct W., Vas positively
Il city OF probably 10000
Business Men Commend 1t.
At the conclusion of Mr.. Norman's
nddress, President Field called nposi
talks.
Herbcrt W Jackson. president of
the virginia Trust Company, heartily
commended tho club in tho work OF
publicity, being carried on in the news
papers and stated that tho people or
Richmond could do no better thing
their own resources and to set n full
appreciation OF their own greatness
7. :. Hundlcy. OF sydnor & Hundiey,
spoke in optimistic terms of tho Won
derful spirit OF progress with which
tiichmond had become possessed In the
last few years. and predicted for tho
Sn the future development OF the great
force represented by It's members.
". H. Adams. alderman from JEFF
yantages offered by Richmond in its
low tax rate and natural location TO
raw material, Its shipping facilities
and called attention to the fact that
cries his own city by comparison with
some iother town docs so on hearsny
and can rarely substantiate mis- state
,nents when called upon for concrete
facts. The chronic kicker came IN for
& few hard tolts from Alderman Adams
nnd his talk evoked the heartiest APP
plausc.
To Wage War ON Fakcrs.
j. l.. H!li. of the Hill Directory Com
Dany, called attention to the fact that
the Ad. Club of the United States in
connection with the Directory Associa-
lion. had wased an unceasing warfare
during the past year or SO on the fake
advertising man and his schemes. and
had succeeded In almost eliminating
the pest from the legitimate advertis-
ing field.
On motion, q committee was APP
pointed to cooperate with other
agencies in taking further steps along
this line.
At this point President Field intro
duced Charles z. Ellis, a member OF
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