The searchlight. [volume] (Culbertson, Mont.) 1902-current, 1911-01-20

| from men and women as to the means b,
which they recovered health as Of tire
mendous value to those in search of il
Our business has been conducted from tn,
very first day upon lines of strict integ
rity and We never yet have published
false testimonial of human experience
Many of these letters covered numerou.
sheets; some, IL printed, would spread
over half a page OF newspaper. IL we
would attempt to print one such letter in
every one of the thousands OF papers and
magazines we use, the cost for printing
that one letter would run into many thou
sands Of dollars.
We boil down these letters exactly as
a newspaper writer boils his news,-stick.
ing sacredly to the important facts and
eliminating details about the family and
other unimportant matters. This work
of boiling down, or editing, is done
honestly, and with a full knowledge of
our responsibility. but notice the art
Of the "twister" in the way he presents
TO his readers this matter of testimonials.
Distortion No. 4. This is bad one.
II reads as follows: "The only famous
physician whose name was signed to a
testimonial was produced in Court by
Golfers and turned out to be a poor old
hrokendown homeopath. who is now work
ing in printing establishment He re-
ceived ten dollars $1,000 for writing his
testimonial"
We viii wager ten thousand dollars
!slO,0O0.o0l with any investigator that we
have, subject to inspection of any fair
committee, upwards of three hundred
5000 communications from physicians.
many Of them expressing the highest com
mendation of our products. but these will
not IA snrpal - tha
publisher for his use.
Notice the statement in this charge:
THE only famous physician whose name
was signed to Postum testimonial, etc"
The truth is. this DIR. Underwood was
one of great many physicians who have
not only written eommendatory words
about the value Of our foods, but every
now and then some physician writes an
article on coffee or on food, and sends il
to US with a suggestion OF compensation
for his time and medical knowledge.
Previous to the time when we employed
physicians in our own business, we oc-
casionallv employed a doctor 70 write
an article on coffee, always insisting that
the article be an honest expression of his
opinion and research.
The weekly" hunted IN this physician.
and because he seemed to he poor. and
brought to Court to be exposed before a
jury rs the "only physician that had ever
endorsed Grape-Nuts but much to the
chagrin of the Weekly" when our attor-
news asked him II the article he wrote
about coffee was true he replied. Eyes"
Statement No. s reads: 'The health
officers of Mich. Maine. Penn. New
Hamp., and other states In their official
bulletins have for wears been denouncing
Is preposterous and fraudulent the claims
made by the Postum Cereal Company"
We do not recall snv criticism except
rom Mich. Penn. Maine and s. Dakota.
The average reader might think that
he opinions expressed by the State 0fi- |
'isis are always correct, but that con- |
'lusion is not borne out by facts.
As an illustration: About thirteen ysars |
go the Dairy and Food Commission Of |
Michigan for some personal reason printed |
severe criticism on us for making Pos. |
UNI Of Barley according to his official
hemistl at market price and selling too
Ugh. He was shown there was never .
rain Of barley used in Postum. His re-
ort was false and misleading. The gov
rnor dismissed him.
We believe that most Of the state