The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-11-21


suits were most satisfactory both to
the people and the Santa Fe.
THAT is how the Santa F'e CO.
operates with the people along its
lines, and by SO doing the relationship
between the Santa Fe and the public
generally is pleasant The Santa Fe's
policy in this respect has proved to be
sound business one, and the good
that Is accomplished in development
work is appreciated by those who
have dealings with the road.
Publicity Helps Business.
Publicity helps straight business
There never was any sense in the
eople-be-damned' policy, and the
wise heads of business concerns have
found it out The gum shoe business
man now is regarded with suspicion,
same as the politician who backs and
fills and hedges, and tries to be all
things to all men.
1.-The department of publicity of the
Santa Fe railroad, with which I am
connected, supplies business houses.
with information about every phase
of railroading and the information
given out is on the level This pub
licity feature; the demonstration
trains run for the benefit of farmers
and StOckmen; the colonization pro-
jects, and the work of locating indus
tries, make an educational campaign,
the value of which to the country s
development cannot be estimated in
dollars and cents.
1.-The Santa Fee gets its return in a
friendly public sentiment. and in in
creased traffic coming from the ma
ttonal growth of the countryS bust
ness 1t is difficult to grind out half
a dozen pages of typewriter matter
without mentioning the only thing the
Santa F'e has to sell, which is trans
portation- You will pardon me, there
for, If I conclude with a word of
shop
''It has been necessary for the Santa
F'e and other railroads in the country
to show the people that while all ar
ticles of material entering into the
operation of a railroad, and all the
hours of labor used in such operation,
have gradually increased in cost, the
only thing the railroads have to sell,
transportation, is gradually hammer
ed down.
Eggs and hats and jackknives and
theater tickets go up in price, and the
fact is passed over with a few words
Of comment forgotten before the day
is done, but when somebody wants to
reduce his expenses, or run for office.
he starts a movement to cut railroad
rates, and denounces the railroads as
oppressors of the people We have
undertaken to show in a quiet, order
iy way, that these attacks on the
Santa FTe's rate schedule are unjust.
Every Santa F'e man is mission
airy in this work. Every Santa Fe
man points with pride to the com
pany's double track railroad, to it's I'M
excelled freight and passenger SER
vice, and to its army of nearly 10000
employees who have the Santa Fe
spirit, and know the Santa Fe story,
and who are laboring among their
friends and their merchants in an
effort to have fair play in the solution
of the railroad problem.
This is railway publicity, as carried
on by the Santa Fe. The Santa FHe
wants its patrons, as well as its en-
ployes, to study and understand the
railroad question. to the end that all
may dwell together in unity, and be
like the precious ointment upon the
head, that ran down upon the beard,
even Aaron's beard. that went down to
the skirts of his garments; as the dew
of Herman, and as the dew that de-
scended upon the mountains of Zion,
for there the Lord commanded a
blessing even life forevermore."