The Washington herald., 1911-08-06

inches-perntting of heightened body giving
front well seat. Body also several inches
wider making ample for three 200pounders in
drop frame instead of former straight Frame
gives lower center of gravity and lower, raklsh
appearance to Springs are longer aso-both front
and ear-always the easiest riding it is still more
velvety in motion.
A FEW MECHANICAL CHANGES-not necessarily i'm
provemens though of course engineers think they
are-are improved steering gear-beer facilities for oil
ing and adjusting AT the time have enulated
the 1000 by placing spark and throttle levers top
OF steering Wheel large steering wheel OF ClrcasSlan
Walnut gives classy appearance and makes thumb and
finger control possible
NO CHANGE IN MOTOR-you will be pleased to hear
that. Fact is, would not dare make the slightest
change in that wonderful for fear could
again get quite as powerful a one
NEITHER HAS THERE BEEN any change in transmits
sion, CONTROL axle chassis detail only those
mentioned-the drop frame and longer springs.
EMF $50" IS MORE BEAUTIFUL, though than ever
before Truth to tell we have always thought there was
for improvement in the outward appearance of this
But you must remember that in order to give
the highest degree of mechanical excellence
past years had to des the body severely plain.
And proud of that poicy-oher makers adopted
the opposite pocy-ade that nsled buyers by their
looks and either in the junk heap or the
way there-expected soon.
But NOW IT IS DIFFERENT-we have our mammoth
plants and they paid for We have more perfect
organization Practically unlimited capital enables
buy beer-and prices of all materials are lower.
SO NOW WE CAN ADD appearance to eficiency-lux-
urlous appointments to mechanical perfecton-and sell
you that much better in 1912 for the price you
paid in 191-and for $3.50 less than had charge in
190S-9 and 10.
WE HAVE PROMISED from the first to improve wher-
and whenever possible and divide with the buyer
the savings effect by superior facilities" This
1912 announcement is the fuhlment of that promise
FOR THE PRICE HAS NOT BEEN INCREAsED-the
big, luxurious fore-door model will remain at ST. 100
F. o. B. factory Let those try who may none can equal
this value They have been able to- and it is no
part of our plan that they shall.
THE BODY is A BEAUTY-of the most improved
straight line type-perfectly straight from front to
rear All levers inside door latches concealed; large
ventilators in dash it is just cool in front as in
Also provide doors Can stand aar so speed
of sucks out air. permitting cool air to- replace
it constantly. Actual thermometer show our front
compartment to be cooler than Only objection to
fore-door design eliminated
IN WORD the Studebaker EMF 3O' will continue to
be in 1912, it has always been, the best car in the
world less than So 5O0-he first choice in its class of
all well-informed buyers Others thrive eavngs-
they live because cannot supply the full demand
making, do, hundred of these cars every day.
MADE IN FOUR MODELS for 1912: Fore-door Fire
passenger Touring Car, $1100; Fore-door Detachable
Dentonnean, $1,100; Fore-door Roadster 81 100 and
Coupe $1475 Full detailed specifications the catalog.