The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1911-11-15

ably continue to do so for centuries
to come, or as long as the English Ian
guage be spoken:
He of The three "C's" said this: I'm
itation is tile sincerest hattery-"
A daily paper in Topeka which pro-
badly never ran Is pages before on
Wednesday, and which has generally
confined itself, excepting or Sunday. to
black and white, printed is pages this
morning. and blossoned out with an
advertisement in red ink
What a shock this must have been
to its read ers-both the 16 pages and
the lLrid touch of color.
This man Cotton was certainly a
peculiar character. At one time he
was newspaper correspondent. The
quotation above is from Colton's
''Lacon' printed in 1920. Cotton at
that time was apparently in the
height of his career. His "Lacon"
was a collection of apothegms. Per
haps the average reader would like to
know what an apothegm is, so that
he would know it, if he runs across it
in the street. Well, an apothegm is
really a high grade 'Daffydil. such
as we are running every day on this
page. generally at the bottom of the
page. But if you will look it up in
y ,
"Apothegm-a short. pithy and in
structive saying; a terse remark, con-
veying some important truth; sen
tentious precept or maxim.
OF course, if in addition to your
dictionary, you will look up your en-
cyclopedia, say THE Britannica
Eleventh Edition. you will find out
great deal more about this interest
ing and remarkable character. Col
ton, than can be told here in a brief
chapter of "Reminiscences of a News
paper Man in Topeka"
"Lacon'' was naturally very pop
ular work at the time but little seems
to be remembered of it excepting the |
famous quotation: Imitation is the |
sincerest fIattery." What could be |
truere
BY the way, this man Cotton made
an enormous amount of money and |
squandered it. In a few years he
gambled away 20 600 pounds, which |
would be about S125. 600 in our mon
ey. Coltons creditors pressed him so
hard that he left London and came to |
America. This was eighty odd years
ago. He did not stay here long, but
returned to Paris and acted as news
paper correspondent. He became des- t
ton, which he dreaded, blew out his /,
brains.
The State Journal seems to have
made a great hit with the Democrats /
last week. Speaker Champ Clark /
bought twenty copies at Dodge. and
this morning he sent in an order for
all the extra copies the office had on
hand or could scrape up, which was
not as many as he wanted. The office |
had to draw on three or four editions
for that day and sent him a few of
"Th, Football Edition" without his
cut. The cut was left out in that edi-
ton in order to make room for foot
ball scores.
BY the way, today's noon edition !
broke the record for noon editions 20 |
full pages of advertising and news. all
for two cents; one cent to news agents |
and newsboys. Big sales, too.
CONTINUED from Today's Noon Edi-
tom
The State Journal has been printing |
a minir4m of Is pages since Novem- /
Der 8, and this Is the morning Of the I
18th and it looks like 20 pages today. |
Later: It IS 20 pages. You have the !
paper in your hand now: 20 count |
them POD
The daily page in colors has attract
ed attention to Topeka of the news
paper world The editor Of this paper
has been deIuged with letters and tele-
grams from the most prominent news |
paper people in America asking about |
this remarkable feature of a page a |
day in cclors, inquiring about it's cost,
complimenting the venture, etc.
One paper, the Chicago Tribune, had /,
a personal representative here who ex-
amined into the matter in detail and
spoke of the enormous sum of money |
the Tribune was spending simply to
print colors on Sundays, without at
tempting to print colors every day in
the week!
The increased business of the State
Journal whose plant was already over
taxed. has almost swamped every de- |
partment, but still we are getting out
in fairly good season and with a fair |
~ good paper, which we hope will be
improved. Meanwhile. it is going to
take about $4,000 worth of machin-
cry, now already ordered and FORUM |
ately under construction for delivery |
in thirty days, to properly handle the
state Journal under the new condi-
tions which have been so suddenly
thrust upon the management.
The increased business Of the State
Journal has helped the oiher news
papers here. See their columns for the
proof The state Journal must have
done something unusual For proof of
his look at the limitations You may
look for further limitations, too.