Arizona republican., 1911-04-15
MT. MCCONNELL TALKS
 ABOUT ADVERTISING
SUCCESS DEPENDS ON REACH ING THE RIGHT PEOPLE.
Coalitions Should be Studied and
 Seed Planted In Good Ground.

loved by the remarks of A. C.
 BatIett at the board of trade dinner
 Thursday night w. w. Mcconnell.
 ed-or of the Progressive Farmer and
 Hmc Builder. has prepared the fol-
 Ioring timely article for The Repub-
 TGn Only two issues of his new
 paper have been sent out, but he has
 received already as a result. between
 foty and fifty letters enclosing cash
 for subscriptions and nearly every
 ole of them asks also for personal in
 formation relative to one opportunity
 o- another in this valley. They will
 h turned over to his advertising pat
 r,us N. D are in line to furnish the in
 frmatIon desired. MT. Mcconnell
 sys:
 "The board of trade prosperity din
 n.r." given on the evening of April
 Eth. was in every respect an enter
 einment of merit A more represcn-
 stive body of men could scarcely be
 Dund any place in the country. The Nllue of such endorsement of the Salt uver valley by such men can scarcely Ie estimated. The word prosperity" in connection with the dinner was r,auy the slogan of the affair. It. however. must be borne in mind that BrosDerity. like other things, must have a source All cOncede the won lorful fertility of the soil in this
 amous valley. where, coupled with lhc climatic conditions, makes the
 conditions ideal, but a country that in
 a 1iCa V2-in bring results without proper tillage and intelligent farming The writer fully believes that practically every al.re of land in the Salt river valley, with modern. up-tO-date cultivation and the proper live stock intelliSently handled, will easily have an earning capacity of 10 per cent on a valuation of $500 per acre. The right kind of a farmer is imperative if We get the results from our lands that We should reasonably expect. With our abun- dant supply of never-failing lifegiV ing water. the valley is confronted with new conditions. Heretofore a poor crop was excused because of a lack of water. This excuse will no longer work
  canning ability Men will not hesi tate in paving apparently big prices for land that will return a good profit on the expenditure. Now with land that is all that can be asked for, with abundance of water and our salubri- ous climate. there seems to be only on, thing lacking. viz. a man. There are hundreds and thousands of them. | Many times more than the Salt river valhv can accommodate. that are anxious and eager for just such condi- | tions as exist here. Arizona condi- 1 tions and advantages are not under | stood in the more eastern states. i While there has been more or less ad- | vcrtising done in the past, has it been of the right kind? Too much | of it. like the seed that fell on stony 1 ground, was picked up by the birds of the air Our advertising must be truthful and practical The plain truth will convince the most skepu- | cal of the superiority of our country. | Advertising cannot be made attractive | enough to bring to this southwest | men that do not want landed homes. ] we must place it in the l hands of the thousands of men IlNlng | in the central states that are home | seekers Again we reiterate that it is | a fact that if the people we want | could le reached with statements of l facts as they exist there would not | be room enough to hold them.
 MT Bartlett struck the keynote | in his timely address at the board of ] trade dinner. We must reach the | homeseeker. The writer will be pleased to show any one interested ! large numbers of names that have | come in response to copies of the | Progressive Farmer and Home | sent to farmers in the middle | west. MT Bartlett's thought of fir | ing at the bird you want 10 hit is | ideal Advertise right. and assist, | as Dr Foss suggested, those that are ! here in growing the kind of crops that | our soil is hungry to produce, and the question is solved"