The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1911-12-20
cHNiBER OFF COMMERCE. NOTES
Advertising Sumter.

Am editorial appears in this weeks
Manufacturers Record that should
be read by every one who may be i'm
terested in Southern immigration. 1t
is entitled "Immigration-Wha Kfnd
and How to Get It." The article
quotes from a speech Of Governor
Mann in which rbe says, I'VE want
good people in my State or none.
We have got to be. particular as to.
who we invite to our shores and our
territory" This article goes on to
state that for years it has worked
for Southern upbuilding both within
and from without and that it has al
ways beer opposed te flooding the
South with the off-scouring of Eu-
rope. That there are, millions of
people in the North and West who
are possible settlers ir the South. The
Record further states that there are
millions Of people in Northern Eu-
rope whose coming to- this section
would be advantageous to- an con-
cerned.
This is timely warning and should
be heededF and yet the South needs
the right kind Of settlers and should
welcome them. Tn the County of
Sumter alone there are thousands of
acres of land that are possible of
cultivation If properly cleared or
drained. uch Improvement would
add thousands to- the tax list alone.
The entire" South needs great in
crease in its population, it needs
more laborers; it needs more mechan-
les, it needs more manufacturers II
needs more farmers who will take up
diversified agriculture. Little has
been done heretofore tn attract this
class Of settlers. This is the work
that the Chamber Of C'orrtrrer cree In
this State are now trying to DO. There
are citizens in this State ana i'm this
city who criticise this work. Usually
one finds on questioning them closely
that they have made little effort to
investigate the work that is being
done. They are invited TO open meet
ings at the Chamber but there pres
ence is always somewhere else. How
closely have they studied the work
that is being done here and else
where What is the experience and
how extensive is their information?
The entire West has been built up
by advertising and the sort of push,
and pull together that really counts.
Millions have been spent and so we'll
satisfied are the men Of the West
with their investment that they are,
spending still greater sums The
State legislatures are appropriating
large sums Of money for this pur--
pose. Governor Mann understands
this as well as any governor in the
land ana he States that he VIII ASK
his legislature for an appropriation
for this purpose. Would that we had
more Governor Manns' in the South
Every campaign Of this kind must
be laid on a broad basis. A sys-
tematfc plan must be outlined: Every
business man who has had any. ex-
perience in advertising knows that
this is a fact. His advertising is not
spasmodic but systematic. He reach
es out in every possible direction.
The Advertising Committee Of the
Chamber Of Commerce has been
working out such a plan. This must
be done within as we'll az without
Articles in the trade papers, publicity
and education by means Of the NOV
ing pictures. pamphlets that may be
mailed out in answer TO Inquiries and
sent to others who may be Influenced
thereby. the Industrial Trip next May
and by direct advertising for such
specific settlers or industries that may
be needed now. We need the help Of
every citizen and we need his criti-
cism. not Of the destructive kind but
a constructive criticism. AS stated in
the Record, ''State, railroads and
land operators must conduct a broad
campaign OF advertising through
every first class daily paper and
every good farm paper and every
reputable magazine in The North and
West II We are to secure the settlers
we need and whose coming can be
brought about by intelligent work
rather than conferences and conven-
tions."