Rogue River courier. (Grants Pass, Or.) 1886-1927, 1911-02-24
HARTMAN SYSTEM TO
ADVERTISE THE WEST

One and a quarter million dollars
for advertising the resources of TO-
900 miles of railroad in one year is
the answer of the directors OF the
Union Pacific systems to the calam-
ity bowler. This remarkable ap-
preparation, the largest by far in the
history of railroad advertising, spells
prosperity in capital letters for the
United States in the next twelve
month, for this stand in favor of ag-
gressive but judicial advertising has
not been taken without careful and
conscientious weighing of the busi-
ness, the crops, the emigration, the
rate decision and all kindred prob
lens which have direct bearing upon
railroad and, incidentally, upon ma
tional prosperity.
The passenger representatives OF
the Union and Southern Pacific sys-
TENS and the Oregon Short Line met
in Chicago few days ago and de-
cided upon the expenditure of
$1,250,O00 in advertising the facii-
ties offered by these railroad sys-
tens and the industrial opportun-
tiles offered by the communities and
country they serve during the pres
ent year.
No hesitating note, this, no croak-
ing voice Of the pessimist who has
been so largely in evidence during
the past few years of railroad in
quiry and railroad legislation, but
the healthy, stimulating and vigor-
GUS expression Of strong, courage
eous management, unafraid and
alert. Too long has the emigrant
hung on the borders of the Atlantic
coast, too long has the American
farmer boy followed the call of the
wild to Canada, and today the farm
lands Of the West and Northwest
are to be faithfully portrayed, and
their opportunities shown to compete
with any section Of the world.
THE $1,250,000 that will be
spent for advertising" said one of
the high officials of the Union Pa
cific yesterday, will be divided be-
tween the Union and Southern Pa
cific, the latter getting three-fifths
and the former two-fifths of the
amount. A large share Of it will be
devoted to newspaper advertising.
Most of 1t, Of course, will be spent
in the United States, but a consid-
cradle sum will be used in showing
the people Of other countries the ad-
vantages of living in the western
part OF these United States"
]. S. McMurray, general passenger
agent Of the Oregon Washington
River and Navigation Co., at Port
land, will have the handling Of that
portion OF the vast amount which is
to be spent toward advertising Ore
gon.
"One million and a quarter with
which to get new business" said one
Of the Southern Pacific officials.
Ten times the appropriation Of an
average year! II that be forecast
ing the rate decision, make the most
OF it."
This million and quarter dollars
which will be expended by the Union
Pacific and Southern Pacific systems
during the present year will be
charged TO advertising" on the
books, but the purpose for which this
huge sum is to be used is the peo-
ping the Empire Of the West-the
filling up Of the fertile lands OF Col
orado, Wyoming, Utah, California
Oregon, Idaho, Washington, Nevada
and Montana. Work OF this kind is
building for the future. II is the lat
est, and the greatest development OF
the science OF railroading-it is the
creating OF traffic, both passenger
adm freight.