The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1911-03-12
OE TO ITS
PURPOSE AND
TRADITIONS
The Human Interest Story
of a Great Organiza-
ton.
DIVIDENDS PAID BY
AN INSURANCE COMPANY
EQUAL IS PER CENT OF ITs TO-
TAI PREMIUM REcElPTs-THE
REASONS WHY.

The Insurance Observer of March /
says: TWO score and four years ago
the fathers brought forth in the then
western pert Of this continent a new
Iffe Insurance company conceived IN
virtue and dedicated to the PROPOSE
tion that all poliyho3ders are equal In
rights and privileges. Events have
demonstrated that a company so con-
eeived and so dedicated can and VIII
endure.
In 1857 when the Union Central Life
Insurance Company was launched
upon It's great career, Ohio was a
western state and Cincinnati q city
with a population Of only about zo0.-
300. Life insurance at that time had
reached q stage Of development that
assured its permanency. There wece
companies IN operation which had
been doing business 10 to 20 years or
more and in one case more than CEN
fury. There were companies with
from 81 900, 900 to $10, 600. 900 assets AMI
companies had from $50.000,000 tn
over 500, 600. 900 of insurance in
force. and these companies were con-
: Life insurance, so far as the organ
ization OF companies to supply it were
concerned, was, however, largely 4
product of the east. New York had rs
companies in operation when the
Union Central started. only 8 OF which
have survived to the present time.
Connecticut had 8 companies, Of which
s survive and Massachusetts had 5, all
Of them stfII In operation. Maine and
Vermont each had company then IL
and Is years old, respectively. both now
IN existence. New Jersey had two or
three companies ,one Of which still
lives. Pennsylvania had several COM
panies, three of which have survived.
s In the states further west there had
been some attempts made to plant a
nfe insurance company with partial
success. The Union Central, however,
plowed in virgin soil and what It has
achieved is a monument to its sagacity
and enterprise. OF all the companies
that were in existence when it began.
many Of them score Of years older
than it, the Union Central has dis
fanced all but eight. No company that
started after it. with the exception OF
one big industrial company, has over
taken It.
Size Not 3 Factor.
But, as the history of life insurance
N recent years has demonstrated, size
IS a relatively unimportant matter.
Il is in the essentials OF mutually and
Of equity that the quality of life in
surance company Is to be measured.
Here the race is not to the swift, but
TO the worthy and here it is that the
Onion Central has won its greatest
distinction. It is In what the policy
holders are most interested that the
Union Central has been most diligent
IN securing for them. When the mad
theory prevailed that the greatest
benefit that could accrue to policy
holder was from getting into a crowd,
the Union Central did not cater to it.
The theory that 1t is more agreeable 10
stand and hang on to a strap than to
occupy q comfortable seat was neither
preached nor practiced by the Union
Central
It accommodated fewer number of
policyhoIders than some other COM
panies, but It furnished better accom-
nnodations. For after all what the
policyholder wants is safe and sure
protection at minimum cost This
IS what the Union Central has given,
not this year nor last. but through an
the scores OF years it has been in
existence.
As to cost the record OF the Union
Central stands unassailable. Its pre-
naium rates are and have been low on
the one hand. and its dividend returns
80 policyholders on the other hand
have been high. making the net cost
81 insurance so low that no COMPARE
son Is possible which does not put the
Union Central IN the very front rank
q companies charging the lowest net
premium for insurance.
Insurance Savings BY Good Risks.
Nor is this fact the result of mere
shance. The Union Central started
out with a well defined purpose, two
3oId in its nature. to make the best
&electfon of risks and of investments
The policyholder who is himself a
rood risk has the right to object &c
BEING taxed for poor risks. Neither
4avoritism nor greed should enter into
The selection OF risks where the good
must pay for the bad. A Union Gen.
#ral policy Is equivalent to a certid-
&ate OF physical soundness and aver
age longevity. Last year the actual
deaths OF policyholders in this COM
8any were only 5s.2e per cent OF the
Expected. The company saved nearly
s.. zoe, 900 on it's mortality last year
Nor was this an exceptional experience
IS the following record for years
Nth companies operating in the state
ef Connecticut shows:
Percentage of Deaths
Gain from Union All Companies
s. Mortality Central in Connection
1905 IS s17,756 $3.50 1911
1907 :. sss.6S5 e2.s2 s1.32