The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1911-07-19
LAUDs THE Paper
THAT KEEPS ITS
PAGES CLEAN
Seth Brown Decries Acceptance Of
Objectionable Advertising, Easiest
To Get and often All the News-
paper Can Get.
Brands Certain Advertising 'sBe-
guiling Lies Printed at So
Much Per Inch.

In his address Newspaper Prohta
from National Advertising" given be.
fore the convention of the Editorial
association Wednesday morning. Seth
Brown. editor of Standard Advertising
deeried the newspapers who viii ac-
cept advertisements ola questionable
character. He lauded the paper that
kept It's advertising as well as III
reding columns clean. He said In
part:
II have IL on the authority of one OF
the best publishers in the country
that questionable copy is the easiest
to get, In fact, about all that Is offered
in many cases to the average small
town newspaper. He says:
1.-The foreign business OF the aver
age newspaper consists very largely
of patent medicine advertising and
business which is more or less objec-
tionable. and | know that the profit
on the space is more than Offset By
the harm done my paper by its ap-
pearance therein. Undoubtedly the
value OF magazine space has been
greatly increased by the cleanup In
the magazine pages. Daily newspa-
per space will increase In value and
show larger profit to publishers and
advertisers just as soon as newspapers
as class clean up. believe this
would pay us big profits In the long
run, and certainly 1t would pay us big
IL all other papers were doing the
same thing and cut out every line or
medical advertising In every publica-
tion and put them so high In the public
esteem that the general advertiser
would simply have to use them
mind you, this is from newspaper
publisher In a city OF $4,000 popula-
ton, who has given more than ordin-
airy thought to this phase Of adver-
Using.
"The following are few extracts
from an address delivered by 8. G.
Dobbs, president of the American Ad-
vertising Clubs OF America, and ad-
vertising manager OF the Coca-Cola
Co., which spends more than a mil
lion dollars year In advertising:
when newspaper publishers pub
lish fraudulent land schemes. wildcat
mining ventures, fake remedies guar
anteeing to cure incurable diseases, TO
say nothing of the uncomfortable ad-
vertisements that no pure woman
could read without bringing blush to
her cheeks, they are particeps-crim-
this to a scheme to defraad the very
people to whom they owe their exis-
tepce. | grant you that this is q
strong inducement, but let's see II It
is not true one.
when the business Office, with Its
eve on the main chance. accepts these
alluring and beguiling lies at so much
per line, which tell about mines or
fabulous worth; of fertile lands that
lie at high tide four feet. under water;
about stocks In fake corporations;
about concoctions compounded with
dope that would put the devil to sleep
and that fasten upon helpless and de-
fenceless childhod an addiction that
rides It to the grave; concoctions that
debauch. degrade, deprave and pol.
lutte, and others that promise to cure
In three days, whereas they are more
likely to destroy for life, II sacrifices
the integrity of It's columns In order
to swell the annual receipts. In utter
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