davidaulloa/AmericanStories huggingface dataset:
East Mississippi times. (Starkville, Miss.) 19??-1926, 1911-10-27
NO. 44s
LONGvlEw.

Uncle Jack Frost visited our
village last Monday morning, kill
ing the potato vines and putting
the school children in their shoes
and the old folks to sitting close
to the fire.
Mrs. Jim and John Cummins
both are improving this week. We
hope they will both be up soon.
Mr.. W. Fl. McCann is able to be
on our streets again.
Miss Alma Gillespie is visiting
her uncle, Mr.. R. T. Bell, this
week.
Mr.. and Mrs. Reckcoy from
French Camp are visiting their
daughter, Mrs. Jim Cummins, this
week. We are always glad to see
Mr.. Reckcoy as he is christian
gentleman and has always got
something to say for the Lord.
We hope that he can be persuaded
to move to Longview as we need
just such men.
Mr.. Fred Arnold paid our vii
lage visit last Wednesday.
Mr.. j. Il. Hall has been confined
to his bed this week with malaria
but is up again.
Hon. j. FL. Wellborn came down
from Starkville Monday morning
with ten hands and has been busy
clearing and cutting out streets in
the new sub division of Longview.
If he keeps up the work few DAYS
longer our village will look like
city.
Our village Is on the boom.
There are six teams hauling logs
every day and R. 7. Bell will start
to hauling Monday,
The gins are both running full
time this week and Mr.. W. H. N.
Seitz is hauling water to run his
machinery as his pool at mis- mill
Is dry,
Since the frost visited us the
farmers are busy putting down
their cane and digging sweet pota-
toes.
Mr.. Fed Richardson's store was
closed last week. lie attended
court as juryman.
Our school is progressing nicely. 1
Something over 65 Pupils attending
regularly,
Mr.. Jim Bracken moved into his
new house Monday.
| ~~S-S>~~-~~~~~~.N~~
Buy a range with reputation,
and take advantage OF our Free
Offer during our Demonstration
Week, Oct. 30th to Nov. 4th.
Come in and let us show you.
Turner & Pierce.
East Mississippi times. (Starkville, Miss.) 19??-1926, 1911-10-27

Drop In Our store during our
Majestic Demonstration Week,
0ct. Both to Nov. 4th, and let us
show you why the Great and Grand
Majestic Range is the best on
earth. A Souvenir Set of Ware,
worth $500, given with every Ma
iestlc Range sold, Turner u Pierce,
East Mississippi times. (Starkville, Miss.) 19??-1926, 1911-10-27
Death of Mrs, Martha Burgin.

Mrs, Martha Burgin, widow of
the late 'Thon as A. Burgin, died
at her home near Mayhem We'd
desday morning October 25 She
was ninety-three years of age. and
her passing marks the close of a
long and useful life. She was the
mother of Capt. John D. Burgni,
of Mayhem, and the grandmother
of Mrs. J. A. Lamb and Mrs. b.
L. Magruder, of this city.
East Mississippi times. (Starkville, Miss.) 19??-1926, 1911-10-27
sTARKvILLE, MISSISSIPPI OCTOBER ~, 1911.
SESSUMS.

WITS. u. VI. darroll ana DaDy
Brooks spent few days in Mer-
idian last week attending the Fair.
Rev. 0. L. Savage. of Ruleyille.
arrived Monday afternoon to as
s!st Bro. Baird in the revival at
this place. He is preaching some
very fine sermons and the interest
is good.
Miss Rice Henry, who has been
for several months with her sister
Mrs. w. D. Askew, leaves Friday
for the Delta, where she will spend
the winter with another sister,
Mrs. Austin.
We regret to report Mrs. E. Rus
sell on the sick list,
Mr.. and Mrs. Ira Carpenter, of
Auburn College, Ala., were recent
visitors in the home of Mr.. Car
penter's father, Mr.. V. M. Car
penter.
Mr.. FL. A. Fox, Jr., visited
Starkville the lasst of the week.
Mrs B. Fl. Bynum and Mrs. E.
Russell spent Saturday in Stark.
vile shopping.
Mrs. E. W. Rush spent Satur.
day and Saturday night in SStark.
vile with relatives.
Some of cur Sessums people at.
tended the Quarterly Conference
at Artesia Friday.
Mr.. F. M. Oakley, of Oktoc,
was in Sessums Tuesday.
Mrs J. D, Estus, of Agency,
was shaking hands with his old
friends and neighbors in Sessums
Tuesday,
Mr.. Mitchell and number of
workmen from Starkville have
been at work re-modeling Mr.. II.
G. Young's house this week.
Mr.. and Mrs. j. G. Graham and
Mr.. and Mrs. David Castles came
out from Starkviile in Mr.. Ora.
hams auto and attended preach
ing. We are always glad to have
visitors at our services and wish
more would come and come often.
er.
Mrs. HIT A. Fox visited relatives
in Starkville last week.
Miss Carrie Ellis, of Starkville,
visited her sister, Mrs. B. E. Self,
several days last week.
~~~~~~~~~~-
Rev. j. j. Baird, with his wife
and little daughter, of Mayhem,
spent several days in Sessums last
week.
Mr.. and Mrs. B. E. Self and
Miss Carrie Ellis spent Saturday
night and Sunday of last week al
Oktoc,
Mr.. j, D. Castor. Jr., student
of the A. & M, College spent Sun
day afternoon and evening at Ses.
sums.
Mr.. L. e. Harrell attended the
opening day of Court. From
Starkville he went to Meridian
were he spent day or two visit
ing the great Misslssippi.Alabama
Fair.
East Mississippi times. (Starkville, Miss.) 19??-1926, 1911-10-27
Foc Sale.

Montgomery lot at corner Of
Montgomery and Lee streets, Lot
on Washington street. Residence
and lot on Yeates street, 200
acres land 8 II miles northeast
A, & M. College.
II. A, BEATTtE,
Agent.
East Mississippi times. (Starkville, Miss.) 19??-1926, 1911-10-27
Notice.

| have established a line of Fire
Insurance in connection with my
other business. If you need any
kind Of Fire or Tornado Insurance
I will appreciate a share of your
business.
If you haye any city or farm
property for sale or rent, list with
me,
East Mississippi times. (Starkville, Miss.) 19??-1926, 1911-10-27
CYPRESS BCARDS.

! have on hand so 600 Cypress
Boards for, immediate delivery.
When this tract of timber Is ex,
hausted. you will get no more in
this county, Give me your bill
early. J. I'll. HUFFMAN.
East Mississippi times. (Starkville, Miss.) 19??-1926, 1911-10-27

We want you to call at our store
during our Majestic Demonstration
Week, Oct. 30th to Nov. 4th, and
get o Souvenir Set OF Majestic
WRge, Tugpsr y Pievss,
East Mississippi times. (Starkville, Miss.) 19??-1926, 1911-10-27
Married..

On Thursday afternoon Octo-
ber 9th, Mr.. J. M. Gillespie, cf
Artesia, and Miss Louise Gray, Of
Oktoc, we're united in marriage,
the ceremony being performed by
Rev. w. e. M. Brogan at tie
Methodist parsonage in this city.
Both the groom and bride are well
known and popular young people
and have many friends who wish
them happiness aud prosperity.
East Mississippi times. (Starkville, Miss.) 19??-1926, 1911-10-27

To the Honorable 7. B. Carroll, Judge of
the Sixteenth Circuit Court District of
Oktibbeha County, Mississippi!
East Mississippi times. (Starkville, Miss.) 19??-1926, 1911-10-27

Buy a range with reputation,
and take advantage OF our Free
Offer during our Demonstration
Week, Oct, Both to Nov. 4th,
Come in and let us show YOU,
Turner & Pierce.
East Mississippi times. (Starkville, Miss.) 19??-1926, 1911-10-27
II. A. BEATT1E,
Real Estate and Insurance,
Office in Nash Building.


Mrs, Mable Bell, and little
daughter, Of sGordo, Ala, are
guests of Rev. and Mrs w. E. M.
Brogan. Mrs. Bell is cousin of
Mr., Brogan and this is her first
visit to Starkville,
East Mississippi times. (Starkville, Miss.) 19??-1926, 1911-10-27
For Sale.

800 acres land southeast of
Starkville, improvements. Price
$3.50 per acre.
HI. A. BEATTlE,
Agent.
The Glenwood post., 1911-10-14
"BREAKFAsT FOOD RHEToRIc'
Advertising Manager Looks for Rise
In Standard Of copy-ls Litera-
ture Of tho Masses.

Il believe that sooner or later We
are going to have copy that will be
just as good both In diction and ap-
real as the best contemporary edito-
rial English" says Irving Fletcher,
New York city.
Advertising today is largely the
literature of the masses. The fact
that advertising even exists is the
best proof In the world that 1t is read
with avidity.
advertising is great educative
force. People will read advertising
where Milton is unknown and Shake
speare Is born to blush unseen.
They will read breakfast food
rhetoric and canned soup peroratton
and lamp chimney philosophy, be-
cause these things are indissolubly
associated with their everyday lives
I'VE are still very material world
and people are far more Interested In
things to wear than they are in spir-
itual things.
But to educate the people into your
way of thinking. you must first know
how to carry conviction to the soul OF
the reader.
The man who beseeches an ex-
pectant world to chew the gum he
makes must first know how to con-
vince the world that his gum is worth
chewing. And that Is where copy
counts.
THE only way to handle news Is to
bring out its news interest. And ad-
vertising Is news-very special news
1t is the great humanitarian gospel OF
Supply"
The Glenwood post., 1911-10-14
There are just two classes Of
people who do not need to ad-
vertise-those who do not OK
pect any business and those who
have made az much money by
generous, tactful advertising
that they have retired from bus
mess with 4 fortune.
Where Bank Advertising Paid.

Does 1t pay bankers to advertise? j?
Apparently 1t does in Cleveland. Ac-
cording to Finance, published In that
city. the six leading banks that are
systematic and persistent advertisers
show a growth of deposits during the
seven years from 1904 to 1911, of no
less than $57,873.3OS. The largest
gain among the banks is that of the
Citizens Savings and Trust company,
very large advertiser. which con-
tributed $16.076,s23 of the above total.
AS a noticeable contsast to the gain
Of the banks using modern methods
of advertising Is the gain Of those in
stitutions that. practically speaking,
do no advertising at all except to pub
lish their statements as required by
law. The six leading banks in this
class show gain during the seven
years of only $11.965. 1853, which is less
than 20 per cent. of the gain of the
banks which advertise.
1t would probably be unfair to at
tribute this showing solely as the re-
suit of advertising since the bank ad-
vertising is usually active in all busi-
ness-getting departments; neverthe-
less the figures are extremely interest
ing.
The Glenwood post., 1911-10-14

Advertising does pay The most
successful merchants in any city are
the merchants who believe most thor
oughly in advertising. and who prac-
tice their belief! Butt advertising. in
order to pay. has got to be intelligent
advertising. The day of hashed-over
superlatives-'best goods lowest
prices. best stock in town. greatest
bargains ever heard Of and so on
has passed.
People have learned to distinguish
the truthful advertiser from the blat-
ant. behind-the-times storekeeper who
believes that, SO long as he claims to
have the best goods on earth. or un.
der the earth. or within wireless dis
tance of the earth. people will break
their necks trying to get to his count
ers in the forefront of the eIowd."-
Jerome P. Fleishman. in Baltimore
Sun.
The Glenwood post., 1911-10-14
THE FALLAcY OF 4QuITTINe"
Educational Field Offers Great Possl-
biiitles to Manufacturers and
Dealers.
BY George 8. Banta.

BY George s. Banta.
l don't like a man who is quit
ter" and l don't like the man who
lays down" because he has a monop-
oily Of the trade in his territory. He is
twin brother of the man who tells
you that he has been in business so
long that everybody knows him and
knows what he has to sell Both have
reached that stage where they have
ceased to be real contributors to the
commercial progress of the commu-
nifty
AS illustrating this class of dealers.
take the cement business. The man
ufacturers are pushing forward their
product through broad-minded. well de-
signed advertising They have not
only produced cement but they have
spent vast sums in teaching its value
and possibilities in many different lines
of construction work But what about
the cement dealer of the type that
have referred to-what is he doing to
help this movement? He Is doing alb
solutely nothing. He receives from the
manufacturer mass of literature In
tended to be distributed among the
people with whom he is the connecting
link In the chain Of distribution But
he stacks these booklets in the corner
of his office and the information they
contain he practically withholds from
the people 1t would benefit.
Not only is this course improbable,
but 1t is unjust, and l mention cement
only as one item typical of great
many. The dealers duty and a reason
able consideration for his business
ought to prompt him to carry an adver-
tisement in his paper in which he could
feature different things connected with
his stock. He could tell what these
things are. for his trade could use
them to its profit anG satisfaction. In
the case of cement, he could call at
tention to its usefulness about the
home and on the farm and encourage
his customers to call and ask for the
literature he has.
The prevalent idea that the man who
cannot make cut price or some spe-
cial inducement on his goods has no
need to advertise is doing more to
danpen business generally than any
other one belief. The greatest possi-
bilities in advertising lie in the educa-
tional field and the beauty about this
kind of advertising is that when you
have won customer by it you have
one who will stick. We are pleading
for broader conception Of advertising
generally and in particular for adver-
tising of this educational type on the
part of the dealers in their home news
papers.
The Glenwood post., 1911-10-14
| |AdYertisinq
In Talks NIL
THE VALUE OF A
FOLLOW-UP SYSTEM

If man lambasted you on the eye
and walked away and waited a week
before he repeated the perform
ance, he wouldn't hurt you very
badly. Between attacks you would
have an opportunity to recover from
the effect of the first blow.
But If he smashed you and kept
mauling, each impact of his fist would
find you less able to stand the ham
mering, and half-dozen jabs would
probably knock you down.
Now. advertising is, after all, mat
ter of hitting the eye of the public
If you allow too great an interval to
elapse between insertions of copy. the
effect of the first advertisement will
have worn away by the time you hit
again. You may continue your scatter
ed talks over period of years. but
you will not derive the same benefit
that would result from greater con-
centration. In other words, by ap-
pearing in print every day you are able
to get the benefit of the Impression
created the day before, and as each
piece of copy makes its appearance the
result OF your publicity on the readers
mind is more pronounced-you must
not stop short of a knock-down impress
sion.
Persistency is the foundation of ad-
vertising success. Regularity of inser-
ton Is just as important as clever
phrasing. The man who hangs on is
the man who wins out.
The advertiser who does not let a
day slip by without having his say is
bound to be heard and have his in
f1uence felt. Every insertion of copy
brings stronger returns, because it has
the benefit of what has been said be-
fore, until the publics attention is like
an eye that has been so repeatedly
struck that the least touch of sugges-
tion will feel like blow.
The Glenwood post., 1911-10-14
White. "Ru.tx Mlke".Robes.

Establishing factory on one-time
advertisement is like catching a shark
with three-ounce trout rod.
Sending out cheaply printed litera-
ture is like throwing dog a bone-it
keeps him out of mischief. but he
never grows fat on 1t.
Making advertising pay that has no
selling plan back Of it, is like teach
ing microbes to perform tricks.
Some advertising is like whisky
fine to look at but awfully hard to
swallow.
An advertisement is like a persons
mouth-it isn't the size, but what 1t
says, that counts.
Advertising appropriations are like
lemons. It's all right to economic on
them, but. for heavens sake. don't
squeeze 'em.
An advertisement campaign is like a
watch. No matter how good 1t is.
every day winding is all that keeps 1t
going.-"Rusty Mixes Dairy"
The Glenwood post., 1911-10-14
A FINE NIGHT-cAP
Tho Best Thing In the World to Go to
Bed and Sleep On.

my wife and flnd that 4 teaspoon
fuls Of Grape-Nuts and a cup of hot
milk, or some cream, with 1t, makes
the finest night-cap in the world" says
an Allegheny, Pa. man.
I'VE go to sleep as soon as we strike
the bed. and slumber like babies till
rising time in the morning.
1T Is about 3 years now since we be-
gan to use Grape-Nuts food, and we
always have 1t for breakfast and be-
fore retiring and sometimes for lunch.
! was SO sick from what the doctors
called acute Indigestion and brain fag
before began to use Grape-Nuts that 1
could neither eat, sleep nor work with
any comfort.
Il was AFFLICTED at the same time
with the most intense pains, accompan-
led by racking headache and back
ache, every time l tried to eat any
thing. Notwithstanding an unusual
pressure from my professional duties.
was compelled for q time to give up
my work altogether.
"Then put myself on q diet Of
Grape-Nuts and cream alone, with an
occasional cup of Postum as runner
up, and sometimes little dry toast. I
assure you that in less than a week I
felt like new man; had gained six
pounds in weight, could sleep well
and think we'll
"The good work went on. and was
soon ready to return to business. and
have been hard at It, and enjoying 1t
ever since,
Command me at any time any one
enquiries as to the merits Of Grape
Nuts. You will fnd me always ready
to testify" Name given by Postum
Co.. Battle Creek, Mich.
Read the little book, "The Road to
Wellville." in pkgs. There's reason." !"
Ever read the ahevs lstterf a new
ooe appearo fron tine to time. They
srs eenui1e, t10e, aal fan Of A1Aaa
Interest.
The Glenwood post., 1911-10-14
overheard In Venice.

isn't it romantic. John. DEAR" said
she. as they sat in the little Venetian
garden, ito sit here and. listen to these
Italian troubadours singing their bal
lads bathed in the moonlight"
"Yes, dear" replied John. with .
deep-drawn sigh. But / sometimes
wish they'd battle in something be-
sides moonlight, don't you. 1t might
less romantic, but 1t would be .
darn sight more hygienic."
Weekly.
The Glenwood post., 1911-10-14
Not In Circulation There.

Not In Circulation There.
An error of a new clerk in the mail.
ing department of an eastern publish
er was responsible. the other day, for
the mailing Of prospectus to world
famous statesman, who had been dead
for some years. The letter was re-
turned few days later with the fol-
lowing Endorsement: I'm Heaven
1911. Gentlemen: AS your publica-
tions are not permitted to circulate
here. l believe 1t would be useless for
me to subscribe for them. Yours re-
spectfully." and here followed the
name Of the famous statesman.
The Glenwood post., 1911-10-14
To succeed, You Nus. Keep at Il

Some advertising is mighty good
holds the attention Of readers-they
think it over-but because they do not
respond quickly the advertiser gets
weak-kneed and stops his advertising.
All people are not alike. Some act
quickly-others deliberately. You must
keep on advertising until you move all
the people.
Keep on advertising-keep on doing
good advertising. The public will ap-
preciate you and give you the right
sort of returns.
Advertise in accordance with your
business.
keep at it-even though compelled to
start in small way.--Newspaperdom
The Glenwood post., 1911-10-14
Dairy Products.

New York.-Butter Firm.-Cream-
cry specials. 31k@32c; state dairy
tubs, first, S@3Oc; state dairy good
to prime, 26@2sc; factory current
make firsts, 21c.
Cheese-Steady. State whole milk
speciaG, 14Ac; state whole milk
daisies best, 15c; skins, 12@12hc.
ESgs-Firm. Fresh gathered ex-
tras, 3O@31c; fresh gathered extra
firsts, 26@2Sc; Western gathered
whites. 2603Oc; state. Pennsylvania
and nearby hennery browns. 30@31c.
The Glenwood post., 1911-10-14
MISCELLANEOUS MARKETS.
Prices Of Metals.

New York.-Standard copper weak.
Spot, October, November and Decem-
ber, $11.75@11.85. Lake copper. $3.50
q 12.62k; electrolytic, $12.25 q
12.371a; casting, $12.00@12.25.
Tin-Firm. Spot and October,
$4O.25@4O.55; November, $4O.35@
40.65; December, e40.35@40.70; Janu-
airy, $4O.35@4O.55.
Lead-Quiet. $4.3O@4.4O New York;
$4.2O@425 East st. Louis.
The Glenwood post., 1911-10-14
A SUPERIOR Person,

superior PefSoh.
F. H. Elliott. the secretary Of the
American Automobile association,
was talking about somewhat super
cilious and conceited millionaire.
Hes very superior person." Mr..
Elliott said, smiling. Hes the sort
of person who would be sure to go
TO a horse show in motor car and to
an automobile show in a monoplane."
The Glenwood post., 1911-10-14
Hay.

Hay.
Colorado upland, per ton. .16.00@17.00
Nebraska upland, per ton .14.00@15.O0
Second bottom, Colorado
and Nebraska, per ton. .10.00@11.00
Timothy, per ton ....... .50@16.50
Alfalfa, per ton .......... 10.0O@11.OO
South Park, CHOICE per
ton ............ .17.50@18.50
San Luis Valley, per ton. 14.00@15.0O
Gunnison Valley, per ton. 1856 1850
Straw, per ton ........... 4.OO@ 500
The Glenwood post., 1911-10-14
Two Of Kind.

II find that my husband has been
having the office boy call me up every
day and humble terms Of endearment.
That's a nice way to fool his wife.
He's been going to the ball game"
How is 1t that you didn't catch on
to the voice7"
well, I'm busy at bridge every day,
and I've been having the cook answer
the telephone"
The Glenwood post., 1911-10-14

Not Knocking sIattery.
Mrs. Coogan-An' the little thing IL
the DEVILS own image of his father.
Mrs. Slattery-Yis, but don't moind
that so long as he kapes hilthy.-
Puck.
The Glenwood post., 1911-10-14
Sugar and Coffee.

New York.-Raw sugar-Firm. Mus
covado. SO test, $5.45; centrifugal. 90
test, $5.95; molasses. SO test, $500;
refined, steady.
Spot Coffee-No. Z Rio, 14Ac; No.
Santos, 15Ac.
The Glenwood post., 1911-10-14
Wheat In Minneapolis.

Minneapolis. Wheat-December.
s1.OsM; May, $1.12%; No. 1 hard.
$1O8%; No. / Northern, $1.07%@
1.OS; No. 2 Northern. 31.04M@1.06h;
No. 3. s1.00MM1.02h.
The Glenwood post., 1911-10-14
II the average man has occasion to
generate good, hearty laugh once
month, he is playing in great luck.

II you wish beautiful, clear, white
clothes. use Red Cross Bag Blue. At al
good grocers.
The Glenwood post., 1911-10-14
It Pays.

Doing little better than the ad-
vertisement promises will prove to be
a paying asset."-Printers' Ink
The Glenwood post., 1911-10-14

Important to Mothers
Examine carefully every bottle Of
CASTORIA, a safe and sure remedy for
infants and children, and see that It
The Glenwood post., 1911-10-14

Sheep.
Lambs, good to choice. ..... .5.00@5.50
Lambs, fair to good .4.5O@5.O0
Feeder lambs, F. P. R. ..... .4.25@ 500
Yearlings, fair to choice -. .3.50@4.00
Yearlings, feeders, F. P. R.. .3.25@3.75
Wethers, fair to choice. 80. .3.00@3.75
Wethers, feeders, F. P. r.. $50
Ewes, fair to choice ...... .2.75@3.5O
Ewes, feeders and culls. F.
P. R. .................... .2.00@2.75
The Glenwood post., 1911-10-14
LATE
M A R K EFT
al oTATIo N s
Western Newspaper Union News Servic
DENVER MARKETS.
Cattle.

Cattle.
Beef steers, cornfed, good to
choice I'd. ............... .6.O0@7.00
Beef steers, cornfed, fair to
good i. ...............4 .4.50@5.50
Beef steers, grass fed, good
to choice ................ .4.75@5.50
Beef steers, grass fed, fair to
6oou .4.loW4 4.to
Heifers, prime, grass fed. .4.75@5.10'
Cows and heifers, grass fed,
good to choice ......... .4.25@4.75
Cows and heifers, fair to
Soou .o.oUWf.lo
Stock cows and heifers ... .2.00@3.50
Gamers and cutters ...... .1.5O43.OO
Veal calves ................4. .4.5O@6.75
Dulls .l.0OWo On
Stays 80. 3.25@4.50
Feeders and stockers, good
to choice ................4 .4.5O O@5.1O
Feeders and stockers, fair
" Soou .o.oo4 4.oo
Feeders and stockers, COM
mon to fair .3.00@3.50
The Glenwood post., 1911-10-14
Publicity is one Of the great
est ethical forces Of business to-
day. Dishonest goods cannot
stand advertising = dishonest
methods cannot stand publicity.
Must Use lntelllosnee.

Observation-Disclosures
The Glenwood post., 1911-10-14
Hogs.

Good hogs ................6 .6.5O@6.70