Evening journal., 1911-03-06

Back in 1908 when the first popular priced made
their appearance with the Regal the Pioneer in this
class many manufacturers said they can't build them at that
price There were, however, certain in the industry who
were we enough foresee that by using proper business
methods doing away with the and overhead
expense which had heretofore been characteristic feature OF
the automobile game it called. that Medium
Priced Car could be produced made in large guam
titles according careful design. Later proved that
their predictions right These made gave
good value to the and were successful, financially
There were, however, other men, with very
little experience in the industry, who thought that
this such easy task that they could do the
thing They Immediately began. therefore, to order
material for thousands of c1-ereced factories night
shipped their material carload lois BY express and started
into the business also Such the demand for
that me that for several months these were sold
large quantities. such large quantities IN TACT that IN
order keep up with the demand Dork done tents old
buildings and in fact any Day TO get out The product
Everybody went wld-there great hurrah-Promoers
saw what they thought better than gold mneCdpdt
invested almost fabulous enterprises DhoSe assets
consisted Mostly Of bunch Of blue prints trade mark
and a smooth tongued clever advertisement prer salesman
During the whole year of 1908 the public fell for this
BUY tickets for the Big Side ShoD tdlk The actones
apparently made money and the sold Some
of the shewdest manufacturers however at the end OF this
season saw that trouble brevvng-tha something
bound break. because industry however great could
stand such such wasteu method OF doing business.
especially with such lax and unstable business organizations
AS soon as the alleged manufacturers CD began to
realize this. they their only salvation dy in adopting
more daring methods they with advertisements.
boldly procIamng their superiority assuring the public OF
their sincerity and praisng the SKIES the wonderful mechan
ical peectness and ability which they claimed their
possessed OF they had do this They had ordered
thousands of p1rtsthey had built fdctorieshdd
made large Nth their dcdlesu1dde osy promises
TO their owners They had do something and this seemed
to offer the easiest oophoe. But although the beloved
public may like be fooled P T. Barnm says yet it
hard to do twice in the place and the did
not move in such overwhelming numbers they had
predicted and expected.
At the beginning of the 1910 they found them
selves in still worse straitshey put frame the
picture re-gted and held up the public gaze
more-a beautiful (?) creation BUT at a SACRI-
FICED PRICE As at the public auction that we
street every day. only fem of The guble bOugh-the
were cappers and paid to do the shouting The
majority of these had 10 be carried over another
In the meantime the well established manufacturers
who had been doing business upon safe and basis
proceeding slowly and carefully. They obliged, Of
into competition with the other called
cars but their real value and their straight forward and
honest treatment of their dealers and enabled
DEF NJ