The Holly chieftain., 1911-01-20

that our contention is right that con-
centrated food like Grape-Nuts. which
is partly digested and ready for easy
assimilation by the body presents more
nourishment that the system will abb
sorb than many other forms OF food.
and we will further say that in cases
bread and oats cannot be digested, that
Grape-NutS and milk contain more
nourishment that the system will abb
sorb than many pounds of these other
foods
Distortion No. 3 charges that our tes-
timonials were practically all paid for
and rewritten In Battle Creek.
These testimonials were demanded by
the opposing lawyers. Naturally this
demand was refused. for they are held
in vaults and kept safe to prove the
truth. and are not to be delivered up
on demand of enemies.
Testimony at the trial brought out
the fact that we never printed a single
genuine letter back of. Many of these
was kept of twelve hundred and four
from people who wrote that they had
or been benefited by following our sug-
On three or four occasions in the
past ten or twelve years we printed
broadcast in papers offers Of prizes to
twenty Of $500. and Ave Of $1,000 each.
-stating that each must be an honest
letter with name and address. We
agreed not to publish names. but to
furnish them to enquirers by letter.
These letter writers very generally an
swered those who wrote to them. and
verified the truth Of the statements.
Under this agreement not to publish
names literally scores Of letters came
from doctors. We kept our word and
neither printed their names or surren-
dered the letters.
spasm." The weekly" says Post got
those testimonials by. advertising for
them. In New York he used for. that
whose editor is now in the Federal
Penitentiary for fraudulent use of the
mails. For example. Post announced in
lows our prize competition).
We used nearly all Of the papers and
magazines in New York and the rest of
America. but the sensational writer
the only magazine we used was one
whose editor is now in the Federal
Penitentiary." ETC.. something that we
never did. Space was bought in the
ma ga zine spoken of on business ba-
sis for, the reason that It went to
seems to have furnished an opportun-
ity for. designing writer to deceive
his readers.
we look upon nOneSI nuT1an teStl-
n1ony from men and women as to the
means by which they recovered health
as of tremendous value to those in
search Of 1t. Our business has been
conducted from the very first day up
on lines OF strict integrity and we new
er yet have published false testi-
monial of human experience. Many of
these letters covered numerous sheets;
some, If printed would spread over
half page of newspaper. If we would
attempt to print one such letter in ev-
cry one of the thousands Of papers and
ma gaines we use. the cost for print
Ing that one letter would run into
many thousands of dollars.
We boil down these letters exactly as
a newspaper writer boils his news
sticking sacredly to the important
facts and eliminating details about the
family and other unimportant matters.
This work of boiling down. or editing,
is done honestly. and with a full knowl-
edge OF our responsibility but notice
the art of the ''twister" in the way he
presents to his readers this matter OF
testimonials.
Distortion No. 4. This Is bad one.
1t reads follows: THE only fam
Gus physician whose name was signed
to a testimonial was produced in Court
by Golfers and turned out to be a poor
old brokendown homeopath. who is
now working in printing establish
ment. He received ten dollars ($10.00)
for writing his testimonial"