The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1911-11-23
new PUBLICITY
BUREAU FOR STATE

the state OF Nevada are attracting the
attention of the country at large in a
manner not realized by the people of
this state, is shown by the announce
ment made of the perfection of an or
ganization of great Importance which
will be large factor in spreading the
fame of Nevada by a comprehensive
| plan of advertising that will reach all
parts of the eastern states, says the
Gazette
Frank MaeBride, well known
newspaper man Of this city, has re-
signed his position and will be the
head OF the new enterprise. He stated
that for some time he has been perfect
ing plans and is now able to announce
the formation of the Nevada News
Bureau and Advertising Agency, with
headquarters in Reno. The news SER
vice will include the leading papers of
the state in an organization for the
gathering of news for the development
of the natural resources of Nevada and
his bureau will transmit this news to
papers not only in this state, but also
to large list of eastern publications
as well as the leading daily papers on
this coast. The bureau will be in the
nature of clearance house for re-
liable reports of mining development
and the development of the agricul-
tural resources of Nevada particularly,
although other news will also be ham
died as supplementary to the regular
news gathering agencies of the Asso-
eiated and United Press associations.
The newspapers of the state having
membership in this bureau will also
have the services of Mr. MacBride and
his assistants in gathering each day
and night the important news of the
state and sent out to each paper as it
desires on such subjects as are of most
Importance to each locality In this
work every department of news will
be covered over direct wire into the
offices of the bureau, thus giving the
papers Of the state a reliable report on
every news story happening in the
state of particular interest to the peo-
pie of Nevada
In addition to the news service a
large amount of advertising in eastern
papers will be used to call public at
tention to the opportunities long over
looked in this state. Eastern adver-
tising will be secured for the papers
which are members of the bureau on a
"a
valuable business arrangement for the
Nevada papers. Several large adver-
tising contracts have already been Sc
cured in the east which will be placed
through the syndicated papers in this
state
Mr.. MaeBride states that he has
been at work ON the formation of this
enterprise for some time, and has met
with more success than he had antici-
pated and is grateful at the reception
of the plan by the Nevada newspapers
as well as eastern publications. He is
now arranging for the opening of the
Office of the bureau, which will prob
ably be located in the Gazette build
ing.
Several western cities have such
bureaus for the sending out of news
which constantly keeps the name of
such cities before the public in the
news dispatches of the day. Spokane
chamber of commerce has had such a
news agency for several months. Ia
coma also has one, and Oakland is
considering the plan. Mr.. MacBride' IS
enterprise WILL however, be much
larger in its scope, inasmuch as it will
embrace the entire state, and he far
more effective for the reason ii will
be profitable to the newspapers of Ne
vada as well as to the upbuilding of
the resources of the state.
Agreat deal Of damaging informa-
tion has been spread over the country
about Nevada in general and particu
larly about Reno, and it is Mr.. Mac
Bride s idea that this can be prevent
ed only by the organization of such a
news bureau as he has perfected which
will furnish to the country reliable
information and carry ON such public
ity ON a strictly reliable business basis.