The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1911-08-15

RECENTLY OUR MR. FLANDERS WROTE
personal letter to all Studebaker-E-M-F ~
dealers asking for suggestions as to how Elan
proved. Tie $500 replies could be epitonnized in
the following, which we quote from one letter:
"Onlv defect in either model is lack OF cars to
supply the demand. There are three customers
waiting for each car that comes from the FAC
tory Please don't try to make them any better
Just make more!"
NEVERTHELESS, THE WORLD DO
MOVE" said Calico with his last gasp-and
that is our only excuse for announcing any
changes. Note we do not say improvements IN
either models for 1912
JUST AT THIS TIME when other makers
are tearing the air with declarations OF their
new and radically different models condemn
ing their production of the past by just so much
as they proclaim the superiority OF their forth
coming effort we can say, Our l9l2 model IS
just as good as that we sold in l9ll-or l9lO'
1909 or 1908.
CAN YOU APPRECIATE with what pride
we make that statement-can you enjoy with
us the exultation which comes from knowing
that if in the future we can only give every
buyer as great value for his dollar-as much
satisfaction and pleasure in his purchase as IN
the passive will have achieved the highest am
bition of an honest business house.
TAKE FOR EXAMPLE our EMF 1907 model:
Never was there such record of service and OF
satisfaction as the car has given its 10000 owners
So aawless has been that record, we have today
10000 statesmen all working for love-
DO YOU KNOW THAT STUDEBAKER
EMF $50" is the oldest car in the world in its
present form-this is its fourth year-and the
few changes that have been made from time to
time were in external appearances only-We
have kept up with the styles in body design
NO OTHER PLANT has been able to equal
this in performance "Old Bullet, the ninth car
we built holds several worlds records for speed
"a miles an hour on Atlanta speedway a: ana I'd
she and the others of that first famous litter
hold all worlds records for endurance. Every
one of them are in service today and many OF
the first five hundred have over 100000 miles
of rough roads to their credit.
TAKE CAR No 2, for example: 1t is in New
Mexico. Owner, writes Friends who have
purchased your later models on my recommen-
dalton tell me their cars are great but after four
wears of driving over Western trails tell you |
don't believe you ever built a car quite as good
as my No. g."
ISN'T IT SPLENDID to get letters like that?
Car No. l? Why that car-our flrst-was used
for two years at the factory as demonstration
and was then put in the hardest kind OF service
as pickup wagon" at the factory, doing heavy
truck work. Can't kill her-looks as if she was
good for twenty years or more OF the same KIND
of work.
WHEN OUR DEALERS COME TO THE
Factory it is a favorite stunt to take ride in
Old No lon top of load of castings, perhaps
And each time they marvel at the durability OF
the old car-knowing though they do the quality
of all EMF 800 cars.
THAT IS WHY WE HESITATE to claim any
real Improvement in our 1912 model EMF 100
over any previous model-persons who know
will doubt our ability to improve on perfection
or what they consider the nearest approach to
perfection that has ever been attained in a
motor car.
BUT WE HAVEMADEA FEW minor changes
that may rightfully be called improvements
Here are some you will agree are better: Longer
wheel base-now 112 inches permitting Of
lengthed body, giving more room in front as