New-York tribune., 1911-04-09
OVERLAND TRUCK TEST AUT0 NEWS Of THE DAY
Columbia Car Wins Gold Cup o.
fered as Advertising Prize.

The Columbia Motor Car Company mas
been awarded a s400 gold cup onered d!
Life" in an advertising contest Wilio"
closed last week. The cup Is one OF Tue
most beautiful trophies ever fashioned III
pure gold and Is the work OF Tinany ~ %
No concerted effort was made to win tnis
beautiful trophy. The contest mas peeh
running since October last. As the choice
narrowed and narrowed. IT was seen tha'
the Columbia makers had very good op-
portunity TO win. though tie for first place
resulted and a drawing was necessary.
This is the second pure gold trophy TO ne
won by this car during the present season
Late last fall a Columbia car won the
Kingsley Swan GOLD trophy n statue thirty
four inches tall, and said TO be the hand
somest and most costly trophy ever offered
in competition III New York The Coum-
bia won this for obtaining the one perfect
score In the All Long Island reliability
| contest with car entered by the dealer IN
Brooklyn, 1. -. kirkhan.
Speeding over the foothills Of the Rocky
Mountains on the road between Denver and
Colorado Springs which ;raverses gullies,
"a vines and the sagebrush slopes Of this
Western trail Fred Hall. with loz e.
stock car. on March 30 'cwere6 this muen
coveted Western record by making the dis
I tance of seventy-threc mixes in Cne hour
| and forty-three minutes. n was Halls first
venture In racing or record breaking work,
and he succeeded in cutting thirteen mill
utes off the previous record made by Wcs-
lev Smith in seventy horsepower Thomas
car, and which has withstood all attacks
Tor the last two wears The record trial was
made under the official auspices Of the
Denver Motor club Il was still early In
the day when he finished his run ia Colo
ra do Springs. He expressed the belief that
he could still further lower the record on
the return trip, and arrangements were
Immediately made to make second trial
| Within one hour after arriving in Colorado
Springs he set out on the return trip. and
was officially timed In one hour forty
minutes and thirty seconds. reducing his
own time two and one-half minutes and
thus br aaking the record twice in one day
| Walter Brodhead has Joined the selling
forces If the Oldsmobile Company Of New
York He is a popular and well known
figure along Automobile Row ami has many
| friends in the trade.
March has been a banner month for
U.S." states Charles II. Larson. president Of
the Oldsmob;le Company. MANY cars hav-
ing been sold and delivered by us during
this last month-in fact. 1t has been the
best month in the history Of our concern
! for this season Of the year. We arc well
pleased with the outlook, and now that the
nice weather is coming expect 10 close
many prospective sales within the next few
months
Feeling that the truck division part Of the
Industry warrants an association TO look
after its interests the Licensed Automobile
Dealers Of the City OF New York found
that over 95 per cent of their members are
hendling commercial vehicles. This asso-
| ciation has proven a strong factor iu the
pleasure car portion of the automobile in
dustry. and the board decided that 1t was
now time 10 take an active part in the
| commercial side. % that purpose a COM
mittee. known as the motor truck com
( mittee." was appointed