The silver messenger. (Challis, Idaho) 1890-1912, 1910-03-08
PUBLICITY WORK q
The AARR|nn
Great Efforts Put Forth IL ~.
the West b

'eooiu .ol l9o9' the passeps., y
ment of the Oregon sho..
road company, under tho -
OF Mr.. d. f. Burley, gepsr,
ger agent, has good reasos
Ing citation. 1t has seen
travel increase more a..
cent over past years. hi.
travel to Yellowstone part.
Alaska-Yukon-Pacifc erno.,
spring and fall colonjs
from the east, and local tram.
which clearly demonstrates y.
ened and growing interest I, !.
ter-mountain country and n.
northwest. ~
This travel has not all bs.,
sient, or tourist travel: mu.s
has remained with u.s. whit.
miraculous growth of Utah ,d.s
the whole west clearly attesa
These great increases mus,
charged to chance nor to IN. n
of recent day alone. for ~
them lie many years Of ceassls~
untirlng effort along publicir
the cry having ever hoo, =
west, come west, come west.
call Of the west has been be,,. \
these many years, and those ".
needed the call and have conn
have seen and have conoue,od.
an UNNECESSARILY rich territor ;
once-desert country Is the ars,-
that call to conquest. as exam1.,
the vast agricultural sections NJ p
and Utah that have been oDo,.,
settlement.
The passenger department 4
Oregon Short Line company bu
large sums of money In dlrecti,
tention to the scenic wondeu
the agricultural and commerij
sources Of the territory it m
During the year just past -
along these lines have been redos1,
among new publicity features al
being the Community Plan
operative arrangement between
railroad and various communities
der which individual booklets 1
very high order of merit, both i
artistic and argumentive standua
are issued. Up to the present 4
some fifteen communities have a
ed this service, among which ma
mentioned such prosperous COM
ties as Boise. Twin Falls. Idaho n
American Falls, HALEY, Blaeth
Pocatello, Bull, Burley, Rupert n
field. Gooding, st. Anthony md 4
ers. Outside of this, the on
Short Line company, at its ovl =
pense, has recently published
high class booklet, entitled Sd
Idaho" which bodies forth In M
style the scenic beauties Of w
written description being almost =
tirely avoided.
In addition to Community pull
lions, various other pamphlets g
folders are published from iw
time on a variety of subjects, y Z
example OF which may be mentioned
pamphlet on the subject Of "0rh1l
Heating" treating of the methods
"smudging" for the SAVING Of ~
crops from early spring frost, ~
will appear from the press at an e
date.
For Yellowstone Park, hams
publication printed in four colon
tanning an entertaining descript0
this wonderland has been pnolls.!
each year for the last twelve y
under the title of Where uusn
Geysers." and this publication
probably been as effective Us
other one feature in creating d.
terest in the park and in demonS''
ing the advantages OF entering
the Oregon Short Line and the "
ern entrance.
For the coming season. MI Dun
has something under considerau%
the way OF new publication lol
lOwstone Park. which, II II nls''''
ICES as hoped, and is equal to eips0
lions, will be a good step IN au'''
Of anything that has yet oeen
duced by any railroad In the JUN
a descriptive booklet.
While the Oregon Short L'ne
been rendering publicity service :
and outside, the Union Pacinc' o's
ern Pacific, and Oregon hailrosu
A~dNISdtlOil COlllpdh' civ ~
related lines have been 'eu ',su
support throughout inc -,
States, and the vast returns Nv :,
to these efforts is undenlau'e
that the west is worthy OF ue'.s .,
vertised. These. interests VIII ~
during the year 1910, appio s,ons
one million dollars, strlctl! "''1'
vertising lines.
Whether publicity alone .,
wrought the miracle oil W. AZ
during the last ten years ",sr,,
tionable. Rates have been lu 'arrri
reduced, great irrigation ensv sa h
and commercial industries na' n
developed. railroad service n 10th
improved; the most modern .,;ns
of transporting and pro'eesuSd' d
public having been incorpors'ssrrs ts
as the electric block sigma IA
and these varied efforts u. ~ n
merit OF country and the lsl s;,sl
future. have. no doubt co"
work the wonder.