The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1910-09-23
FEEDER & Berlx


shops is the popular establishment of
FEEDER & Berk which since its infancy
has been regarded by the fashionable
women of Birmingham as the Mecca of
all that is exclusive, artistic and elegant
In the sartorial line.
At the regular autumn and winter
opening yesterday hundreds of women
ayailed themselves of the opportunity to
visit this attractive shop and take an
inventory of the newest and best things
In ''ready-to-wear' garments, including
tailored suits. imported gowns for party
and evening wear, dancing and reception
gowns, furs, neclxwear, gloves, belts, ties,
separate skirts and waists, wraps and
all the other accessories for my lady s
toilette.
The handsome shop was in regal attire
for the occasion, and every part of it
showed an artistic effect, rejecting great
credit upon the management, which is
acknowledged to be well-nigh perfect in
every way.
A marked feature of the FEEDER & Berk
shop is that they always give exceptional
values in their productions. and there is
q feeling of security in wearing a gar
ment from this exclusive house, both as
to durability and style.
Rich colorings in handsome imported
gowns, exclusive fabrics in the tailored
models and daintiness of design and
workmanship In the other garments were
conspicuousy commented upon at the
opening yesterday, and those who have
oil fha fr,xrif of
FEEDER & Berk for their interesting fall
opening should avail themselves of the
opportunity today.
Among the beautiful models shown
which attracted unusual attention yester-
day was French creation of gold-col-
lored messaline, over which was built an
over dress of navy blue chiffon. This
model was one of the latest tube effects
and at the knees it was finished with
band of fur, which motif was also
carried out on the corsage and sleeves.
A tiny bit of white lace was used at the
neck and sleeves, while underneath the
chiffon overdress were touches here and
there of gold thread lace. With this beau
tiful model was a hobble wrap, which
was of the blue chiffon over the gold
colored satin land this was trimmed in
rosettes of the gold-colored and blue
messaline.
foam color of messaline. with pale gray
chiffon overdress with silver lace. fash
Toned in the hobble design.
beautiful separate waist was of the
Paisley design on white crepe. The neck
and sleeves had a touch of black mes
saline and tiny brass buttons interlaced
with black silk cord.
Another handsome waist was of green
chiffon over Persian silk with hand en-
broidery and braiding in self tones.
Two very smart wraps were shown, one
in blue broadcloth with heavy black silk
braiding, the collar and cuffs of tapestry,
while the other was of manish mixture
In gray tweed, fastening down the sides
with huge red buttons.
LOyeman, JOspeb & Loeb
Loveman, Joseph & Loeb's emporium
is a veritable Mecca for Birmin 9Th am
women the year round. Especially is
this true when it extends an espe-
cial invitation to an exhibition of
goods at a formal opening. Yesterday
introduced a series of openings to be
continued today and tomorrow. Hun
dreds of fashionables visited the vari-
Gus departments and the expressions
of approval indicated that gowns, hats
and notions this season exceed any
previous display.
Little effort was made at decoration,
the splendid stock itself being en-
ployed to beautify the immense build
ing. Palms and other tropical plants
were tastefully distributed here and
there. Between the two central aisles
was a handsome case filled with laces
-one of the most superb displays ever
brought to the city and representing
in itself thousands of dollars. There
were duchesse laces, point de venise,
rose point and many of the other rare
types. Near at hand was the aisle de-
voted to trimmings and garnitures. Per-
lection of taste was exhibited by
the heads of these departments as in
others, for the variety and richness
were truly bewildering. Rich garni-
lures sparkling with jet, pearls and ir-
lidescences showed the latitude that
will be permitted by Lady Modish in
her choice of evening gowns. mag
nificent display of black ornaments
laces, jets and appliques-shows ex-
quisitely in one of the cases by con-
trast to several enormous white will
low plumes spreading in snowy soft
ness near their sable folds
In the department devoted to those
countless accessories which are so dear
to a woman of taste were the daint-
lest and most feminine Of collars, ia
bots scarfs and Ornaments for the
hair. The graceful scarfs which are ia
yored so completely by the French
mondaine, long, narrow black affairs
showing a lining of some soft tint and
ending in tassels, or made entirely OF
some dainty color, were pronounced by
the visitors simply ravishing.
Never have the fabrics been more
beautiful. They are wonderful in tex
\ - t. H. trrAc a Y1r
variety of coloring, There are the
rich majestics, showing one side a soft
satiny blue and the other a vivid
contrast of rose or peach tint. Their
there are the rare English crepes witt
velvet appliques, veritable marvel Of
gorgeousness and delicacy combined
Then there is the Arabian crepe cap.
able of the most statuesque of drap
cries, and the wolfe Lorraine in rares
and most subtle of shades. The gar
nitures are the most beautiful evel