davidaulloa/AmericanStories huggingface dataset:
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-11-13

rectory. and so On, are the relics
which strew the way along the path
OF progressive advertising and puo-
licity work--and the press has come
in for its own, Of course!
Any other medium OF publicity than
the newspapers or magazines is alb.
solutely impossible.
Do you. if you are hurrying about
the streets and have bill, Tor in
stance, thrust. IN your bands by a
small boy-do you stop carefully and
read that bill with Z judicial air and
hunt Up the little oDe-norse prices
surrounded By a wad5iIg Of bad gram
mar?
OF course you don't:
You either refuse It out right, or,
if the aforesaid small boy had grown
hastily persistent, you receive 1t on
to crumple it rapidly as you hurry
on TO the next store.
You know you 90,
Everyone Needs Publicity.
The merchants need very clever
publicity II their advertising cam
They need to suggest to the peo-
pie and to impress upon their minds
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-11-13

Only q few years ago, one heard
little or nothing of the science OF
publicity work.
Advertising. especially in the maya
zines. has been ground down tos its
finer points and people had begun TO
take the matter of controlling the
thoughts and inclinations of other
people on paper very seriously in
deed which. after all, meant a great
deal for plain advertising.
Out of this was to grow a latter day
science, however, a science which
was to involve such elements as the
psycoiogical moment-the time to
place your thought and your sugges-
ton before the focus Of other minds.
q Q time, Of course, when the great.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-11-13

PUBLICITY.--S SCIENTIFIC ADVERTISING
By Bonnie Rurnham
NEUTRALITY-SUSPICIOUS.!
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaas

est results would be forthcoming.
This finishing touch to the Old ad.
vertising was to be known as pub
licity work, which, in the breadth OF
the field which lies open before it.
will probably become one OF the most
valuable assets in the business world
which has sprung from the brains OF
man in this Goth century.
Correct publicity is advertising
ground down. to a subtle cleverness
which works largely upon the power
of suggestion.
Your live publicity man literally
feels the pulse of the people before
he talks.
Then he suggests, most naturally
and most attractively, what he wants
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-11-13

he people to believe and do

the people to believe and do
A very clever man once said to me
with regard to the value Of suggestion
in an advertisement:
Don't for goodness sake, say ARE
You Coming to our Store: Say You
ARE Coming to our Store: don't sus-
gest the shadow of a doubt about it.
"'If boy came to you and said:
'Mister--I DON'T RECKON you want
any of these strawberries today. 20
YOU you'd nine times out Of ten
say-WeI, 1 guess, not.-why no..
IF that same boy would come al
you with Mister. You really WANT
these fine large juicy berries-you
just can't afford to pass them Bly,
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-11-13

that they want and MUST HAVE
a certain article of merchandise.
This suggestion must be made in
an attractive manner with lines to
attract their eyes and to lead them
further into the varied des criptions.
Then the prices should shout out
the glad tiding in box car type if
necessary way to bring about
your clear cut impression.
The merchants know this.
1t has been tried and it has most
assuredly not been found wanting"
in the long run.
Politicians and public men need.
and know, the results of the clever
MOULDING of the thoughts and impress
sions Of other people through the
right kind of publicity work. Any
man Of consequence nowadays needs
a publicity agent-watcn it and see
for yourself.
- doctors arld the 1,----e7.~ and
the churches need publicity cam.
paigns about as badly a. auy c! Lae
institutions, however, and when the
time comes, as it is sure to do, when
Continued on Page Eourteon\
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-11-13
RHODES =
$35
3-Piece
.ParIor Suit,
$24.98
Monday Only

RHODES FUTCHC considerable pleasure
this beauf Paror Suit special for Monday We offer with
absolute con6d quality being
RHODES FUTCH COLLINS know is good through
through This 3ece Paor Suit is of beautiful mahogany % uphol
stre in genuine Chase leather 1t is rich and elegant Any other
Pensacola would $45 for this
disng facilities RHODES organization brings
the price down-$348 cash, 81 aweek-MONDAY ONLY.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-11-13

Continued on Page Fourtesn)
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-11-13

They need to suggest to the peo-
pie and to impress upon their minds
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1910-02-10
FOR sEXTUPLE MURDER.
Howard Little Will Pay the Penalty
In the Electric Chair at Rich
nond, Virginia.
(Herald Specially

Richmond, Va, Feb 10.-Unless
Governor Mann sees fit to interfere,
Howard Little, the seXtuple muir
derer" of Buchanan county, will die in
the electric chair in the state peniten-
tiary here tomorrow morning. The
condemned man has abandoned all
hope of receiving respite. He is
chiefly concerned about the DISPOSE
ton of his body. He wants to be
buried at his old home in Mcdowell
county, West Virginia, and has re-
ceived assurance that the small
amount of money he has left will be
used to carry out his wish.
The crime for which Little is to
pay the death penalty was probably
the most fiendish in the criminal rec
ords of Virginia. For the purpose OF
robbery he wiped out an entire FAM
lily of six persons and then sought to
conceal the crime by burning the
bodies of his victims.
The scene of the tragedy was the
little town of Hurley, in Buchanan
county. The victims were Aunt Bet
ty' Justis, an aged woman who was
generally supposed to keep a large
sum of money about her, her son-in-
law, George Meadows, his wife and
their three children.
On the morning of September %
last neighbors discovered Meadows
mutilated body lying in the yard of
his destroyed home Two bullet holes,
through the body and CHASTITY wound
in the neck, which almost severed the
head from the body, gave the discov-
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1910-02-10

erers their first evidence of the ex-
tent of the tragedy.
A search of the ruins of the house
disclosed a sickening spectacle. The
blackened masses of half burned flesh
and charred bones of the two women
and children were found beneath the
debris, each body bearing evidence of
murder committed before the house
was destroyed by fire.
Bloodhounds were rushed to the
scene and a posse started at once in
pursuit of the murderer Many signs
pointed to Howard Little as the muir
derer and within week after the
tragedy he was taken into custody.
Titles wife confessed to having wash
ed his bloody clothing the day after
the murders. She stated, also, that
he had left their home about dark the
night of the tragedy and returned the
next morning with his clothes all
bloody and torn, and said that he
would kill her if she told anything
about his condition 1t was ascertain
ed that he had borrowed 80 caliber
revolver a few days before the crime
was committed, and returned it the
following Wednesday with two cham
bers empty. The body of George
Meadows was eXhumed, and two bull
lets taken from it were almost identi-
cal in weight with the balls taken
from the shells belonging to the weap-
on Little had borrowed
Titles trial took place last Novem-
| Der and resulted in verdict of
guilty and sentence of death. jan
uary 7 was the date originally fixed
for the execution, but Governor Swan,
son granted stay of thirty days in
order that the case might be taken to
| the higher courts. In the meantime
Little was taken to Roanoke for safe
keeping. as threats of lynching were
made in the county where the trial
had taken place. Two weeks ago Lit
| ties last hope of escaping the electric
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1910-02-10
Editors Meet In New Orleans.
(Herald Special


New Orleans, La, Feb. 10.-Right
royal has been the reception accorded
by the local newspaper men and citi-
zens generally to the delegates of the
National Editorial Association and the
visitors who have accompanied them.
Today the twenty-fifth annual conven-
ton of the association opened and
will continue in session until the end
of the week President A. Nevin
Pomeroy called the gathering to or
der and delivered the opening adj
dress The governor of Louisiana
and several other public men of prom
inence will be heard at the succeeding
sessions. On Saturday the visitors
will start on trip to Panama and
Havana.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1910-02-10

infant when he is suddenly ILL., The
sturdiest chap in town usually loses
his self-control, and is utterly unable
to regain his condition with the COM
mon sense that characterizes his
everyday actions.
For example: He comes home tired,
eats heavy dinner, and sits down to
read and smoke away quiet evening.
Suddenly he notices a weight on his
stomach; then sharp pains around his
heart, and a feeling of suffocation.
Thoughts of heart disease" rush
over him, and in his agony he fears
the worst.
His trouble was acute Indigestion,
brought on by overlooking his tired
stomach.
A couple of Dyspepsia Tablets
would have given him instant relief
would have saved him hours of suf-
fering.
Carry package of Rexall Dyspep-
STA Tablets in your vest pocket, or
keep them in your room. Take one
after each heavy meal and indigestion
will not bother you.
Rexall Dyspepsia Tablets remedy
stomach troubles by supplying the one
element, the absence of which in The
gastric juices causes indigestion and
dyspepsia. They aid the stomach to
digest food and to quickly convert it
into rich red blood and material nee
essary for overcoming natural body
waste.
We know what Rexall Dyspepsia
Tablets are and what they will do.
We guarantee them to relieve indi-
gestion and dyspepsia. If they fail we
will refund your money. Three sizes:
Is cents, so cents and S1.00. Remem-
Der you can obtain ReXall Remedies
in Palestine only at our stores-The
Rexall Stores. Bratton Drug Co.,
either store, Oak or Spring street.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1910-02-10
HULA and Meal.

We now have meal and hulls for
sale. Spot cash to everybody.
Anderson County Cotton OIL Co
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1910-02-10
DON'T lss THIS.
Itching Scalp and,andruff Will Van.
ish and Luxufnt Hair Will
Folly.

If Partisan Sagedoes not cure
dandruff, stop fallinglair or itching
OF the scalp IN TWO wks. your drug.
gist will give you youraonev back.
Can any offer be far than this
Is there any intelligent In or woman
in this city troubled VII dandruff
who can afford not TO tcept this
offer?
Partisan Sage is not a strum. If
is the scientific preparation one of
the WORLDS greatest dermaogists.
1t will grow hair. 1t willlre dan.
druff. 1t will stop fallingair. II
will make the scalp clean white
and free it from any disease
1t is the most marVeionsld eff
cient hair dressing known. will
turn harsh, lusteriess ana tontrol-
able hair into SOIL lus'rous a fasci-
mating hair in few days. 6 the
favorite hair dressing of thouds of
American women, who realizelt M
woman can be handsome withOeau.
tiful hair.
A large bottle costs 80 Gel at
druggists all over America lion
sells it on the money back plarrhe
girl with the Auburn hair on ,rv
bottle. Mail ORDERS filled by Ri
can makers, GrouS Mfg. Co., Bio,
N. Y.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1910-02-10
FREE BOOK ON PILES.
Tells How to Cure Them With Inter
nal Medicine.

Do you know the cause of piles?
Is it internal or external?
Will salves. suppositories or cut
ting remove the cause?
How can one be cured permanently
Do you know DR.. J. S. Leonhardt
found the cause and cure?
All these questions answered fully
in booklet mailed free by Dr. Leon
hardt Co., Station B, Buffalo, N Y.
or at Bratton Drug Co., Palestine
Texas, who sell the successful rem
edy, Hem-Roid, under guarantee, at
81 per large bottle.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1910-02-10
MILD LIQUID CURES ECZEMA.
Skin Sufferers! Drop Greasy saIves
and Nasty Medicines.

That mild, soothing liquid D. D. D.
Prescription, stops the awful itch
with the first drops. A prescription
of acknowledged value
Get a trial bottle at rs cents. It
will take away the itch right away and
you will sleep soundly. We assure
you personally of the merits of this
remedy; for we KNOW. Bratton
Drug Co., Palestine, Texas.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1910-02-10
Kansas Y. M. c. A.
CHerald Specially

Topeka, Kas., Feb. 10.-Representa-
tives of branches of the Young Mems
Christian Association throughout Kan
sas-met here today for their annual
state convention. The sessions will
continue until Sunday, on which day
the gathering will close with after
noon and evening rallies in the Audi
torium. DR.. Fayette Thompson of St.
Louis, Dr.. Frank P. Bailey of Denver
and several other association workers
of wide reputation are on the pro-
gram.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1910-02-10

Big, strong man is as a helpless
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1910-02-10

When Taken Suddenly lII-Here Is a
Common-Sense Safeguard.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1910-02-10

;lEN HELPLESS AS CHILDREN
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1910-02-10
The Very Newest.

1t is now time to see about your
stationery for the coming year The
Herald has anticipated your wants
and in addition to the already spleD
did equipment, the very newest type
faces for stationery printing have beer
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1910-02-10
ABOUT THEPOTA1O SCALE
Seed Potatoes Here Are Affected BY
This Fungus Growth, Which Will
Poison Potato Fields.

An examination will reveal the fact
that seed potatoes being sold to An
derson county planters are badly eff
fected by potato scale, and therefore
are a grave danger to all potato grow
ers planter said to Herald man
Thursday that unless planters go to
the trouble and take the precaution
to iisinfect the seed potatoes before
they are put into the ground they will
SO poison their lands with the fungus
growth that it will be practically i'm
possible for them to grow potatoes on
: the same land in the future, and that
the disease will spread to other por-
lions of their farms, Gripping the pro-
ductiveness of the SOIL ETC.. for years
to come.
4 A bulletin from the A. & NJ. College,
dealing with this grave danger to the
future of the potato crop in Texas,
gives a plan for disinfecting the dis
eased potato, which should be follow
ed by every one planting potatoes if
they would save their lands from the
poison the diseased potatoes will de-
post:
There, is only one way to avoid in
lection if you are not now troubled
with the disease. That is to disin-
feet the seed potatoes. If the land
is now but slightly infected, try to
hold the disease in check by disinfect-
ing all the seed and by making certain
that no scabby potatoes or part of
one. or any small potatoes. are left in
the soil. Remove all debris of the po-
tatoes and the potato plants when the
crop is harvested and burn the de-
bris. If your neighbor has scabby po-
tatoes, do not allow his implements to
come into your soil unless they are
thoroughly washed and dried in the
strong sunlight.
For growers wishing to disinfect
large quantities, such as by the car
load, special instruction will be fur
nished if application is made to DR..
Raymond H. Pond plant pathologist,
A & NJ. College, College Station.
For those intending to plant guam
titles smaller than carload the fol-
lowing method of disinfecting the seed
is recommended: For every two gal
Ions of hot water in an earthen or
solved two ounces of powdered corro-
solver two ounces of powdered corro-
sive sublimate. Then dilute this hot
corrosive sublimate solution with fiji
teen gallons of cold water. Place the
sound, uncut potatoes in sack and
immense the sack and all in the solu-
ton as prepared and allow them to
sack and dump the pota-
toes upon a clean sod or in containers
which have not been exposed to infec-
ton, but allow them to dry before
cutting. The same disinfectfng fluid
may be used repeatedly and may be
renewed by adding more according to
the same proportions as originally
prepared. This corrosive sublimate
solution is, of course, very strong
poison, and will corrode any metal
container, so that wood, glass or
earthenware must be used. This solu-
ton does not deteriorate by standing
and may be used over and over again,
so that if you have barrels with basal
spigots series may be planned SO
as to do the work rapidly.
;lEN HELPLESS AS CHILDREN
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1910-02-10
For Eeverishnes. and AchIno,

Whether from Malarious conditions
Colds or overheatlng. try Hicks CAP.
UDINE. 1t reduces the fever and re-
lieves the acting. It's Llquid-10c,
&c and so cents at Drug Stores.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1910-02-10

To Cure Cold In One Day
Take LAAATfE BROMO Quinine
Tablets. Druggists refund money if it
fails to cure. ] w. GROVES sigma.
ture is on each Ok. 25 cents.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1910-02-10

chair was destroyed when the state
supreme court of appeals refused to
grant writ of error in his case.
Palestine daily herald. [volume] (Palestine, Tex.) 1902-1949, 1910-02-10

added. Ii yo want something modern
and that viii look good to you and
your correspondents. let us print it.
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1910-07-29
Fine Farm for Sale.

A farm consisting of 1902 acres,
seven miles from Cook, in the Little
Fork settlement, for sale. There is
enough cleared land on this place
to feed three cows, also small log
house, 14x18, barn and hay shed
and we'll. There is a creamery at
Cook and a family can make a liv-
ing out of the cows. Besides this
there is plenty OF work IN the near
neighborhood at good wages for a
man to get. There 10 also about
100 cords of pulp wood, Is to 80
thousand of tamarack logs, 100 tele.
graph poles and about 400 cedar
fence posts on the place. There is a
good county road from Cook right
in to the farm and another good
county road to Lake Vermilion,
one mile distant. Neighbors one
mile. This is good chance for a
man with $500 cash to get on farm
and be his own boss. Price for this
place, $500 per acre, $500 cash and
balance to suit purchaser On long
time and low interest. Come and
see, or write to Chas. Osterlin.
Cook, MINI. 7-222w
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1910-07-29
Advertisement for Proposals
for Construction of Cement
Sidewalk, Curb, Gutter and
Alley Crossings within the
City of Virginia, Minnesota.
Office of City Clerk, Julv %. 1910

Office of City Clerk. July 20. 1910
Notice is hereby given that sealed bids
will be received by the City Clerk of the
City of Virginia. Minnesota, at his Office In
the city hall of said CITY until eight o'clock
+. NJ. of Tuesday, August 9Th, $780, for the
| furnishing of all labor and material neces-
sary for the complete installation of the
| following work: price per square foot for
the construction of cement sidewalks; price
per square foot for the construction of
cement alley crossings. price per lineal foot
tor construction of curb aud gutter: said
work to be done in such manner and at
such times as may be required by the City
OF Virginia to December LIST. 1910
The city council specifically reserves the
right to award the contract for the doing of
| all or any part of the above work to one or
more persons, and futher reserves the
| right to reject any and all bids.
The person, firm or corporation to whom
| is awarded the bid for any or all of the
| above described work SHALL within five
DAYS from date of award of contract, enter
into written contract and furnish bond
in the sum of $4,000 dollars, to be prepar-
ed by the City Attorney of Virginia, Mime
sofa, for the proper performance of the
work, which contract and bond shall pro-
vide for guarantee of the durability and
permanency of said work for a period of
one year from date of contract
All of said work to be in accordance with
the specifications therefor now on file in
the Office of said city clerk of VIRGINIA,
Minn.. all terms and conditions of which
specifications are hereby made a part of
this notice.
Every bid shall be accompanied by a
regular certified check of One Hundred
($1OO.OO) Dollars payable to the City Treas
urer of Virginia, Minnesota, as guarantee
that the successful bidder will enter into a
contract and furnish bond as above des
lgnated, said check to be forfeited to said
city as liquidated damages in case of fail
ure to enter into said contract, and furnish
said bond bv the successful bidder.
All bids to be sealed in an envelope in
such manner that the same cannot be
opened without detection to be directed to
the undersigned city clerk of Vir9inia,
minnesota. and to contain a statement on
the outside cover showing for what portion
OF work the bid is made; said bids to con-
form in all respects to all terms and condi-
tons of the City Charter relating thereto.
BY order of the city council of virginia,
Minnesota.
ALBERT E. BICKFORD,
City Clerk.
Incorporate SeaL) 1920
The Virginia enterprise. [volume] (Virginia, St. Louis County, Minn.) 1893-19??, 1910-07-29
An ANT|-SPI11lNG ORDINANCE
Ordered Drawn for Presentation and Action
BY the City Council al Next Meeting.

W M0 WY VVunVIi al NGAt m11lIu6s
While Virginia was supposed by
many to have an anti-spitting ordin-
ance it 10 evident that if such is the
case it has gone into state of re-
cognized disuetude, as the council
Tuesday evening gave the city at
torney instructions to prepare such
an ordinance for presentation at the
next meeting of the body. An anti
splitting ordinance ought not be
necessary in any civilized COM
munity, but it is, and the ladies of
the city as we'll as many of the men
will be pleased to see action taken
in the right direction and trust the
police force may be instructed to
enforce it's provisions after adoption
with religious zeal.
The proposition for the ultimate
purchase of the plant of the Vir-
ginia Electric Power & Water Co.
was again on the boards for a short
discussion, and motion that the
clerk be instructed to write the com.
pany asking that the provisions of
the franchise that one years notifica-
ton on the part of the city of inten-
tions to purchase the plant be
waived and that the company COM
municate to the city as matter of
record it's willingness to sell the
plant prior to April, 1913, according
to the terms of its franchise, received
the unanimous approval of all
members in attendance.
Alderman Kimball brought up
the fact that some circuses were
beating the city out of the 500 per
day license fee by showing on the
outskirts of the city, and proposed
that in future any circus not paying
city license be refused the use of
streets for parade. The matter was
referred to attorney.
The city attorney was instructed
to prepare resolution for presenta-
ton at next meeting condemning
all board sidewalks on Maple street,
and was also instructed to have an
assistant in attendance at any future
meeting, at which he was not pres
ent in person, that the council
might not at any time be deprived
of legal advice.
II. E. Devine was appointed as
assistant engineer for the ensuing
three months, at a salary of $500
per month.
The report of the city treasurer of
the fna ncial condition OF the city,
together with the clerks itemized
statement of receipts and expendi-
lures, was received and ordered
filed, showing the city in good
shape.
The report of the clerk of tire
municipal court, showing receipts
for the week ending July q of
$445.2O, indicated lively week in
police circles,