The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-11-15
half million dollars less than the

a half million dollars less than the
preceding year.
Our earnings were s1o5. 100000.
and $75,OOO,OOO was expended in la
Dor. materials and taxes. The latter
was a big item, $4,OO0,000. There
was a balance left of $30,000,000.
What did we do with the money?
THE Santa FEES bonded indebted
ness is $500, 10000 and its total CAPT
taIization $5SO,0OO,000. Five per cent
on preferred stock and six per cent
on common stock was the dividend
paid last year. One-ffteenth of one
per cent of the capital stock, $365,5O
only, was put back in the company.
We could have spent that much alone
in Kansas in improvements.
1--WE have to apply the same business
principles to the railroad that mer-
chant would in his business. We must
have a surplus for emergency. The
$500, 900 fire in the Topeka freight yards,
the other day wiped out last years sur
plus Immediately.
1.-THE Santa Fe doesn't object to the
government taking account of the
physical valuation of the line. The ng-
ures are on file in our office showing
the cost of every mile of line in Kan
sas, and the people can get this IN
formation-it's open to you
Topeka Pay Roll.
I'm Topeka we pay an equivalent of
Sc to every man, woman and child eV-
cry month. We are now building struc-
lures here valued at a half million dol
lars, and have altogether Topeka I'M
provements worth $3,OO0,O0O
do you want to restrict our capital
| ization so we cannot grow, and increase
the cost of our working expenses?"
c. W. Kouns, the new general man
ager, said that he felt the subject had
| been well covered by Mr.. Koontz and
Mr.. Copeland, and seeing that the hour
allotted to the speakers had already
passed, he felt that he could take little
more from the time of the business
| men there.
| speakers have said they have taken me
| along to their meetings merely as pal
| last.
II want to say to you people of To-
| peka. however, that came back to my
old home and friends here as soon as
| 7 could The Santa Fe is so intimate
/ lv connected with Kansas and the peo-
Die of this city, that 1 can hardly as
| sure YOU more emphattcally than mas
! already been done that the interests CT
( the people and Of the railway are com
mon interests. There is a duty of the
| public to the railway, and the public
! has a responsibility. While the public
! is vitality Interested in seeing that rates
! are not extravagant, it is also interest
ed in seeing that the rates are such as
| will meet the exigencieS of the ROAD /:
| rates that will allow an upkeep ana
| improvements that the public itself
| knows are necessary and vital
J. NJ. Council on Printers Ink.
Advertising and printers ink is a
I great thing for any institution IN the
opinion of j. NJ. Council, general pas
seneer agent for the Santa Fe, who
| fold the club members of advertising
schemes exploited by the company.
1.-THE Santa F'e is doing great work
! in the settlement and development of
/ the territory it serves, declared Mr..
| ConneIl. by liberal advertising in
the daily and weekly newspapers and
| in the magazines, the Santa Fe has
! helped to settle a great country and
| the work is vet to be completed. The
Santa Fe never stops. 1t advances the
farming, the dairying and the stock
raising industries and makes the
country it serves good place in
which to live. 1t prepares extra data
on the opportunity of the country and
helps the wide awake man attain sue
cess by we'll developed efforts.
Spent $500, 900 for Advertising.
This work is not philanthropic: II
is done to increase the earnings of the
| Santa Fe In the last fiscal year the
Santa Fe spent over 100000 for ad
vertising. It maintains publicity
| agencies that cost last year over $780,
OOO This extra expense for advertls-
ing. combined with the excellent ser
vice of the road has placed the Santa
Fe at the top of the great trunk lines
of the west.
This position we expect to main
tain and in so doing expect to secure {
Reward that viii be shared by Kansas