The Coalville times. [volume] (Coalville, Utah) 1894-1923, 1910-01-14
PUBLICITY WORK OF
THE HARRINAR LINES
5rea, Efforts pu, Forth l1 Adyer,iains
the Wcst.

record Tor 1900. lhr ll".' un'I N'IAiF
mout OF tho oregon Short LINE tlil
road company under thn directions
Of Nlr ID. h. hurley general r1saon'
g,r agent. haas good reason for i'el'
me citation 10 has seen general
travel Increase moro than 90 per
cent over past years This includes
travel to Yellowstone Park Co tho
Alaska Yukon Pacific exposition;
spriug and fam colunIHt business
from tho east. and local tranlc All Oh
which clearly demonstrates The awak'
rnrd aud growing interest In this In.
tcrmouutain country and the Pacific
northwest.
This travel has not all been tran
slcnt. or tourist travel. much OF IL
has remained with Ms. which tho
miraculous growth ~ Utah. Idaho aud
the whole west clearly attosts.
These great increases must not be
charged to chance nor To the labors
~ recent day alone for back N
them lie many years Of ceasclcss and
unilrng effort along publicity lines.
the cry having ever been, Come
west. come west. come vest" Tho
call Of the west has been heard after
these many years. and those who have
needed the call and have come west
have seen and have conquered. aud
an UNNECESSARILY rich territory In
oncc.desort country Is the answer to
that call 10 conquest, as cXampled In
the vast agricultural sections Of Idaho
aud Utah that have been opened to
settlement
The passenger department Of tho
Oregon short Line company has spent
large sums Of money In directing at
tentinn to the scenic wonders and
the agricultural and commercial 70.
sources OF the territory II serves.
/ During the year just past, Efforts
along these lines have been rcdoubled.
among new publicity features adopted
being the Community Plan" CO
| operative arrangement between tho
/ railroad and various communities. un.
der which individual booklets OF a
very high order Of merit, both nom
artistic and argumcntlyc standpoint,
are issued Up 10 the. present time.
some fifteen communities have enlist
cd this service. among which may DO
mentioned such prosperous communi.
ties as Boise. Twin Falls. Idaho Falls,
American Fails. HALEY. Blacki0ot.
Pocatcllo. Bull. Burnley. Rupert, Rich.
field. Goodlng. ST. Anthony and 9th.
ors. outside OF this. the oregon
Short Line company. at It's own OK.
ponsc. has recently published very
hlEh olagg booklet. entitled "Soonio
Idaho" which bodies forth In artistic
style the scenic beauties Of Idaho.
written description being almost en-.
tiroly avoided.
In addition TO Community publlca-
lions. various other pamphlets and
folders are published from time 10
time on n variety Of subjects. as an
example Of which may be mentioned a
pamphlet on the subject Of Orchard
Heating" treating Of the methods Of
"smudging" Tor the saving Of fruit
crops from early spring frost. which
will appear from the press at an early
date.
For Yellowstone Park. handsome
publication printed In four colors, con-
tanning an entertaining description OF
this wonderland has been published
, each year for the last twelve years
: under the title Of where uusn tho
) Geyscrs." and this publication has
I probably been as effective as any
other one feature In creating an in.
torost In the park and In demonstrate.
Ing the advantages OF entering via
I the Oregon Short Line and the west.
ern entrance.
q For the coming season. MIR Burnley
has something under consideration In
I the way Of new publication for Vel.
lOwstOne Park. which. n II material.
, Ices as hoped. and IN equal to expecta-
/. lions, will be a good step In advance
o Of anything that has yet been pro-
?. duccd by any railroad In the form Of
!. descriptive booklet
+. while the oregon Short Line mas
@ been rendering publicity service here
@ and outside. the Union Pacific. South
o ern Pacific, and oregon Railroad and
h Navigation company and others Of tho
q related lines have been rendering
Il support throughout the United
States. and the vast returns incident
n TO these efforts Is undenlabe proof
l. that the west Is worthy Of being adj
II yortised, These interests will spend
/ during the year 1910. approximately
a one million dollars strictly along ad
. yertising lines.
y Whether publicity alone has
10 wrought the miracle OF the west
% during the last ten years. Is ques
tlonable Rates have been materially
( reduced, great irrigation enterprises
Is ana commercial industries have beer
n developed, railroad service has been
A impoyod the most modern methods
:, Of transporting and protecting the
', public having been Incorporated. such
d as the electric block signal system
u and these varied efforts, backed by
O. merit OF country and the faith In its
X future. have, no doubt combined "a
n. work the wonder
===
n, A well.known Scottish clergyman
n got into conversation In railroad
n. carriage with working man. who In
formed him that he had been a couD