The farmer and mechanic. [volume] (Raleigh, N.C.) 18??-19??, 1910-11-29
LIQUOR ADVERTISEMENTS
People Do Not Like to See Then 1a
Family Newspapers.
o Enquirer.)

Have o noticed that very Ie9
newspapers in North Carolina carry
advertisements for liquor houses
Every %ountry editor in North Caro-
lima could carry from one to five hun
dred dollars worth of advertisements
a year for iijuor dealers outside the
State and get good rates for the space
an dthe cash in hand for every line
Of advertising if they would accept
such advertisements. The great ma
Jor1ty of newspaper men do not want
to and will not carry liquor adycr-
tiSements, although the demand for
space in newspapers by liquor dealers
is great.
The man out Of the state who is
selling liquor. knowing that no liquor
can be legally sold in North Carolina,
except that which is shipped IN from
other States, is glad enough to pay
good, liberal prices for newspaper
space in which to tell about his goods,
There are exceptions, however, to
this rule about carrying liquor adEer
tisementsh and some newspaper 1nen
have no scruples about it, at least not
enough to refuse the advertisements
for liquor dealers. The Charlotte OBJ
server of last Sunday carried so
inches, owe ten full columns of liquor
advertisements. The Lexington Dis
patch and the Winston-Salem Union
Republican,, while as far apart pou~
tically as the east is from the west
are of the same mine on the llq-or
publicity proposition, and each of these
papers carries good big liquor adEer-
tisements.
Now, we are not throwing bouquet'
at those newspaper men VINO do rof
carry liquor advertisements, for some
Of them who refuse the advertisements
for liquor houses just dare not carry
such advertisements. Their patrons
and subscribers would not stand t0F
it. We do not mind telling you trdnh
ly that it would not be a paying prop
OSitiOn for The Enquirer to carry hQu0i
advertisements. We fully believe tha3
carrying even q small liquor advertise
ment in our paper every issue "ouid
to us a loss OF fully five nun
dred dollars a year. We nope tRaS
belief is not our reason for not carry
ing whiskey advertisements. We nope
hat a motive a little higher than .
few dollars made keeps us from &C.
cepting the money for space from the
man who advertises that he has hq19s
for sale. But we do fully belieVe oh-'
if we were to carry from week to "reN
advertisements for liquor houses {A@t
many of our very best subscrlp"FSl'
would say to US point blank: Il C2Hao
give you my money to send your l'apt.
into my home telling my boys ab"t'
the fine qualify Of some distillcr -
quor and telling them how to or1cL
it, And we just as fully believe Una
good advertisers, men who are car
ing space in our paper year by yetF
would come right up and face to ta'|.
tell US that they would not paI il
space to tell about dry goods in Il pc
per hat continually advertised "F
goods.
No, sir, the folks in these parts W.
not stand for liquor advertisements +'
a paper they pay for. Oh, yes no"
and then a fellow who votes for pro
hibition and who Is loud about 1T Whet.
the prohibition majority is big. "ouAI
take a paper no matter how much =
quor advertising space 1t had. but 'n'
big majority of the folks would %
against such a local paper. and man
Of them would refuse to support t"%
liQuOr-advertising sheet.
We'll married, a man is winged III
married. he is shackled.-Beecher.
For himself doth a man WORK eVt'