Rocky Ford enterprise., 1910-07-01
subscripdon Ratss
EDUCATING A NATION.
MANAGER HoRNER OF THE RED,
PATH cHAUTAuoUA.
Over . Million Miles Of Travsl-$2sr
900 Spent for Advertising.

and scope Of the Western Redpath
System, whose manager. Mr.. Chas. +.
Homer, has his once In the Burr
Block Of that city. The writer Of the
article explains that the Independent
ChautauQuas all over the country have
been forced TO abandon their projects
because the receipts have been insuf-
Acisnt to warrant them In continuing
% hold annual assemblies. 1t II
p inted out that what II everybody's
business IL NO body's business" and
that lack Of careful buiness manage.
ment has compelled . read djustmont OF
method in the conducting "the peoples
university"
Mr.. Horner IL credited by the Journal
with being one Of the originators OF the
circuit plan" The season OF 1910 is
the fourth for the Western circuit and
will be the largest ever attempted by
any management anywhere. Between
seventy and eighty assemblies will be
held In i've states. In every case the
original Chautauqua idea-redned and
uplifting mental and moral education
and entertainmsnt-will be main.
tained. 4 Ea
The Journal IL quoted In part:
Already Mr.. Homer and his corps OF
trained assistants have mapped out
the safest and best route for each Of
the two hundred and nifty persons.
who will have part In the season's
WORK. This 10 not SO easy In view OF
uncertain train schedules and the lia,
bility to washouts. floods and natural
Ihindrances. To obviate this possible
difaculty substitute route are studied
out and when each man reports for
duty he 10 furnished preferential and
an alias routing.
To Give one an idea OF the magnf
tude OF the system's plan It II neces.
sary to sive but few figures. The
people that make up the system for
1910 will be more than . million milcs,
the equivalent Of two trips to the
moou and then three times around the
earth. $4,000 will be paid for railroad
and automobile travel. And yet the
iaverags move from place to place VIII
mot b moro than seventy miles.
But aside from the routing OF the
,talent, which has been reduced to such
Q system - to make II marvel OF de-
tail. there II Q small army Of once
people and attaches all OF whom are
l0Oeatial.
To properly conduct seventy-nve
assemblies thirty agents have been
,aasisting Mr.. Homer for several
months In selecting the towns where
ths demand seems to warrant the
holding oe . ChautauQua- Here con
tracts have been made for the sale oi
iths required number OF tickets, ar
.rangsmsnts have been made for
proper site to pitch the big canvass
auditorium. advertising has been ar
ranged for and hundreds Of details
ihsvs been worked out.
Eight superintendents or platform
manasers are employed. There must
bs eight cashiers. sixteen gate keepers
iehirty.two ushers. forty or more tent
men. three travelling auditors, three
or four advertising managers and Q
couple Of press agents TO say nothing
.of Q dozen bookkeepers and stem.
ographsrs.
Thirteen car loads Of advertising
matter will be sent out by mail and
'express-more than one million
pieces.
Over nifty thousand letters will be
mailed before the close OF the season
NOT bad thing for Uncle Sans cof
fers.
Advertising will be purchased from
two hundred and nifty newspapers.
Twelve carloads OF tents. seats and
necessary equipment will be kept on
the move and ten different railroads
will be patronixed-
The Man Behind the Plan.
And now what Of the personality oi
the young man whose genius this
,ciock.work system IL due? 1t will bs
Interesting to know that measuring
his age By the birthdays he has cele'
brated. this Napoleon OF detail ID
hA akaA 40 Al NJ rHv .
years, but measured by his experience
he II old beyond his years.
Il requires q superlative degree ol
optimism and an unbounded conndencs
in human kind to enter into contracts
iaggregating 500. 900 year In advance
Of the opening Of the season: TO in
west thousands more In perishabls
equipment that must Withstand the
fury Of the elements; to arrange fos
the expenditure OF other thousands ID
transportation and all the while bank
Ing his judgment upon his ability to
please the public and give them what
they need and want
Yet this IL literally what Mr.. Hor
nsr does and he makes II 70. Perhaps
the controlling factor Of Mr.. Horner's
personality lies In his ability to Judge
people and to surround himself with
emcient, able assistants. To them h<
lmparts his own confidence in his pro
,Jscfs and infuses them with his owr
virils ambition and earnestness. Tai
,sut, agents, employees. all are person
ally devoted to him and would 60 L
any length to assist him. OF the hun
drsds Of men who have been connected
with him at different times he hold
che varmsst respect and admiration
OF all.
But aside from his pleasing manner'
he IN q genius. To his keen, quick ana
discriminating judgment is due tn
ieuccess Of the business. the perfectini
q 4 eyvtom that works like . clock an,
the solution Of the Chautauqua prob