New-York tribune., 1910-01-30
DRY GOODS
Macy Their Low PTicss
2: !: (: Z : :: :;
ql W w sw,y a, 9th AvN 54th to 18Th St
ORIENTAL. RUGS REDUCED.

ORIENTAL RUGS REDUCED.
Aggressive Western methods applied
to artistic Eastern Rugs To be more
specific, aggressive MACY methods ap-
piled to the Rugs of the East.
You must know that IL is our
UNIQUE way of handling Oriental Rugs
that makes US such a powerful factor IN
trade.
The foregoing is abstract. The
skeptic, reading advertisements. may
ccnsign IL 10 the limbo of twaddle- But
here is something TANGIBLE. DIRECT.
PRACTICAL
Why does Oriental Rug leadership
There are several why's" Here are
some Of them:
We keep a personal representative
in Constantinople PERMANENTLY.
His time and energies are devoted To
the problem of SECURING THE
BEST POSSIBLE VALUES FOR Us
Our local departmental manager
visits Persia and Turkey frequently
in order TO reinforce the efforts Of
our resident buyer. by sharing with
him the knowledge gained by daily
contact with New York buyers.
We do not ask ARBITRARY prices
for Oriental Rugs. We don't SIZE
UP" a customer and GUESS" at
what he is able or willing 10 pay
AND THEN CHARGE HIM OUR
GUESS. Neither do we regulate our
prices by the richness and beauty of
the designs and colorings-nor the
fineness OF the weaving
OUR PRICES ARE ABSOLUTELY
CONTROLLED BY THE MATHE-
NAUTICAL PRINCIPLE OF PER-
CENTAGES- II takes Just so much
to cover the cost of doing business.
and We demand a certain profit TO
compensate US for our risks and
lob ARGER THE VOL
UME OF SALES THE SMALLER
THE PERCENTAGE OF PROFIT
For the purpose of eliminating the
risks and losses involved in the retail
business. as we'll as reducing the actual
necessary expenses. WE GIVE No
CREDIT. DISCOUNTS OR COMMIS-
SIONS. On some lines of intensely
staple goods we may not save you more
than 10 per cent, or 15 or 90 per cent
BUT WHEN 1T COMES TO NOVEL
TIES. LIKE ORIENTAL RUGS AND
OTHER BEAUTIFUL ART PRODCC-
TIONS, OUR PRICES RANGE FROM
80 TO so PER CENT. LESS THAN
OTHERS CHARGE
Important: If you are an Oriental Rug
novice. we cordially invite you to con-
suit our experts. They will gladly give
you all the information you desire
Ask questions freely. They'll be an
swered frankly and disinterestedly-
There are many things for YOU 70
know about WEAVE. DESIGN and
COLOR before you can make intelli-
gent selections You'll not be urged
70 buy. If your home is being fur
nished by a professional decorator, We
will be most happy for him TO accom-
pany you here. His trained taste and
your SOLID COMMERCIAL DIS
CRIMINATION should be an invinCi-
BILE combination for-US.
~ H., \, ~ s-7r ind
where best Oriental Rug values may be
had-read what follows:
Thirty-five Persian Rugs-fnest quail
ties. Some are graced with antique me-
dallion centres: fields thickly strevn
with jewel and flower figures. Others
are enriched with designs that appeal
TO the imagination To understand them
is 10 grasp the psychology Of Persian
patterns.
They are about 612x915 fl.
Were S6sT4 and S79I4: now S44.74.
Were SS4 II and SOS 30: now S62 so.
Thirty Antique Rugs-Bokharas, Sa-
mara kans, Fereghans, Bergamos and
Kabistans. Some are 6 # > in.x12 IT.,
others about ) ft.x9 IT
Were s6o As and ST4=rO: now SS4.74.
Were $3.50 and $3.50; now S4S-5O-
PERSIAN AND TURKISH CARPETS.
There are "a in this lot-an tremen-
full specimens. We quote ten OF them
giving sizes, former and present prices
Size Formerly. Now.
; #. ink s II. 8 in. S6s.74 S45.I4
#. l ink s fl. in. S79s6 S04.50
II #. in.x16 fl. in. S19S00 S134.O0
10 fl. o in.x16 fl. o in. S222-5 s. $500
10 fl. : in-x14 fl in. S,3S.oo S15S.oo
S IT 10 inx11 Fl. II in S26sO0 S17S.00
II # 9 in.x15 fl. = in. S272O0 s. 3 1 "a
l. fl. inx15 # in S29sO0 S19S.O0
l. IT 0 in.x19 fl. o in. s:5000 S234.0O
II fl. o in.x21 #. in S49SO0 S332.OO
Fourteen other Carpets, same quality
as the above. various sizes and color
combinations, al the same propOrtiOnate
reductions from regular prices.
Georovan and Serapi Carpets at the
following reductions;
Size. Formerly Now.
10 # inx13 fl. 10 in. $4,000 S15SOO
o # inx14 # 9 in. S,43.O0 S164.00
IL IT. o in.x14 IT. d in. S29S.0O S19S-o0
II # inx16 fl. 10 in. S;3S600 S20S-Oo
IL fl Is inx17 fl. II in. S39SO0 S266,OO
IL fl 9 inx2O fl. l in. S462OO So I 600
l. it. 10 inks fl. 9 in. $4,000 SS 400
Ii II. inx2O it o in. S554O0 So eco
Silk Rugs. size about 31.x4la it; were
S44.14 now at S2S.I4.
SPREADS AND CCEFORTABLES.
Hemmed Crochet Bed Spreads. full
bleached: closely-wOven centrepiece de-
sign: size 64xS2 in, value Sic; at 64c.
Herald Square HOneycOmb Bed
Spreads. silver bleached and hemmed;
10 Ilinn