Los Angeles herald., 1910-05-08
.CLARKSON To HEAD
EXPERT ENGINEERS
A. [. A. M. Official Becomes Gen.
eraI Manager of Society
Recently Formed
FIFTY NEW MEMBERS JOIN
President H. E. Coffin Outlines
Broadened Scope of Or
ganization's Work
FIFTY NEW MEMBERS JOIN

The growth and Importance of the
engineering branch of the automobile
industry, now fifth in the industries of
the United States, is evidenced by the
unanimous election of Coker f. Clark
son as general manager and editor-in-
chief of the Society of Automobile En-
gineers. Mr.. Clarkson leaves the posi-
tion of assistant general manager of
the Association of Licensed Automobile
manufacturers. whose members, SELL
ing under the Selden patent, produce
So per cent of the domestic automobile
output.
The mechanical branch of the Lii
censed association, to whose efforts the
quality and standardization of the au-
tomobile are largely due, was built up
by Mr.. Clarkson, with the aid of such
prominent engineers as Andrew L.
Riker, Howard E. Coffin, Russell Huff,
L. d. Hubbel, Herman F. Cuntz, Hen
ry Souther, Hiram p. Maxim, j. G..
Perrin, David Ferguson, John Wiki
inson and others.
In Mr.. Clarkson's new office this inn
portant mechanical work will be
transferred to the engineers organiza-
ton and increased in volume and vigor.
In addition Mr.. Clarkson will direct
the publication of a digest of current
technical literature, such as he initiat-
ed in 1907 for the Licensed association,
then the first publication of its kind,
and one received with great favor by
engineers and technical experts gen.
orally.
COFFIN OUTLINES PLANS
At a recent meeting of the Society
of Automobile Engineers President
Howard e. Coffin said:
"The fast-growing motor car indus
try now stands, I believe, fifth in the
schedule of the worlds greatest indus
| tries, and no single branch of it out
ranks in Importance the engineering.
among the main functions of the
! present and of the future of the S. A.
e. are the publication of a digest of
current technical literature; a bureau
| of technical information; collection of
| data for a standard handbook of motor
car design; exhaustive motor and met
| allurgical tests; an intelligent dlrec-
tion of the work of Standardization or
automobile materials, parts and access
| SorieS; a comprehensive card index of
automobile engineering; the presenta-
tion and discussion of technical papers
of the highest class.
1--WE must place in active direction of
| this work a man of a rare combination
of training and ability. He must have
had experience in this line of endeavor
and an adequate knowledge of automo-
bile engineering conditions; he must
be an organizer, capable of originality,
and above all he must be a tireless
worker. We believe that we have the
right man in Colxer F. Clarkson."
The S. A. E., with $50 members, is
absolutely representative of it's field,
and is without a rival or competitor,
having maintained it's identity and in
dividuality, as it will continue to do.
Most of the men experienced in auto
mobile engineering are active workers
in the society, and have a deep-rooted
professional interest in it. Fifty new
members have voluntarily joined the
society since it became known that Mr..
Clarkson was to direct it.