Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1910-08-14
40 MEN STUDY ADVERTISING
-PeaksrS Of National Reputation Are
y to Be Heard.
CLUB OF VARIED ACTIVITIES
Busy Yesr is Mapped Oct for the
Mesabers, IneIudInE study of Inn
ArSvemsnt In street LiGhting
d state AdvertistnE.

Tho Omaha Ad club. not content with
having just handled the most successful
convention OF the National Association
of --Ivertising Clubs, IL already evolving
plans Of the most ambitious sort for the
coming months These include q mem
boFship Champaign, a series OF talks and
addresses on advertising and salesInanship,
considerable attention to city and state ad-
vertiang and a movement toward better
street lighting.
The membership is now q bit under 400
but present indications are that II will
very soon reach the nmlt-6ON The small
expense OF the club makes the member
ship fees merely Nominal. Applicants
are required to pay, an initiation fee OF
% and there are monthly dues of SO
cents. Asked why the membership is
held at so low q figure, Secretary Frank
NJ. Harwod said: 1T is more like q large
family II the membership IL small
enough to give every fellow . feeling of
4 Individual responsibility. The way the
big convention was handled is proof to
me that our system is right.
Another important reason 10 that the
Omaha Ad club Is an eating Organization.
We lunch together on the first Tuesday
In each month and have dinsnr together
ON the third Tuesday. You can ses that
this would be impossible with larger
membership. And let me tell YOU" con-
tinuod the secretary. nothing promotes
good fellowship between the members 20
much as eating together"
steady Advertising.
Much of the attention OF the club In the
near future IL to be directed toward the
{ study Of advertising in all Fts phases. This
IL to be done through addresses by mem
bers Of the local association and imported
1 speakers. salesmenshIp will be the key
hote Of speeches by several out-of-town
advertising men. Among those who will
be asked to address the club are Ausn
NChalmers, E. st. Elmo Louis, Joseph
SCHNEIDER and Robert rockingham.
Another phase OF the clubs work will
be In the direction of city and state ad-
vertisinE, a subject embracing the whole
range Of public Improvement, taxation and
publicity. Among the prominent men who
have prSaelsed to speak to the club on this
subject during the winter IL Hon. Lafayette
Young OF Des Moinea
While nothing Gavorfng Of discussion
OF partisan politics lie allowable at the
club sessions yet methods Of government
win be studied and q COMMITTEES has been
appointed to look into the merits and dis
advantages of the commission form OF ctty
government with tho idea that II will be
discussed before the club and possibly re-
commended or Opposed by the advertisers.
The club will also invoStiGaSs the street
and lighting systems OF other cftaes and,
to that end has already appointed COM
mittse consiUtang Of ". L. Burgess walds-
mar aAtchseison, ~ J. Curran and Edward
Black to VISIT other citiea. Des Moines
being the first 10 claim attsution.
An effort win also be made 20 show
49, "a,
taing and to secure an additional sppro-
prtation Tor advextlsing the state lesis-
lature at its last session having doubled
the previous appropriation for the purpose
MIXED in with the serious will be an
oocasional evening OF vaudeville, circus
imitation grand operas. gridiron stunts. etc
NAcoording to President cumberland, Il pres
emit plans carry. this win be big year
for the club and. with a substantial bal
ance in the treasury. \ Is in position t.
accomplish much.