davidaulloa/AmericanStories huggingface dataset:
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-04-19

Seneca-s5o, 900 light and power
companies.
Summerton-Telepho company.
Hartsville-$25,0 900 bank.
Observation-Disclosures company.
Charleston-$25,O brokerage COM
pany; $4,000 realty company.
Denmark-$25,o 900 building and loan
association. s.
Marion 100000 building and loan
association.
Aiken-$15,000 knitting mill.
Walhalla-$20,0 bank.
Gaftney-Waterwor
Columbia-Insurance company.
Tennessee.
LeXington-Dairy.
Shelbyville-Light and power com
panies.
Clarksville-s25,Ooo railway COM
pany.
Nashville-s3O,oo0 door and glass
company.
Memphis-s5O, 900 lumber company.
Texas.
Observation-Disclosures gin.
Mount Vernon-Building and loan
association.
Nacogdoches-Ice plant
Bullard-Leather company.
Corsicana-$100 oil company.
Ponder-$1O, 900 bank.
Fort Worth-$5O, 900 loan company.
Ennis-$12, 900 waterworks.
Markham-Oil company
Valentine-s10,0O cattle company.
Austin-s30,00O land company
Ell Paso-$100,000 bank.
Taylor-$1O,000 transfer company;
$4,000 bedding company.
Beaumont-Hotel company.
Waco-$1O,0OO realty company
Dalhart-$35,0 900 telephone company.
Spring-$1O,OOO bank
Humble-1$12,0 900 water, light and
ice plants.
Cranfills Gap-S10,00 bank
HoustOn-S10Q.00 oil company.
Kyle-Cotton gin
coo hank.
Victoria-$20,O0O land company.
Dallas-s12, 900 publishing company;
automobile company.
Hamilton-COttonsee oil mill
Crosbyton-$15O ,0O0 railroad COM
pany.
Palmer-S30 900 brick works
Pearsall-Cotton gin.
Tyler-S50.000 nursery company.
Virginia.
Tidewater-$250.O0 cotton mill.
ROanoke-$25.O 900 bank.
FairfaX-$50,0 900 construction COM
pany.
Newport News-Realty company;
$250.0G0 iron working plant.
Scottsville-S1 80 900 mines
Norfolk-S25 900 manufacturers sur
gical instruments.
Richmond-Two $4,000 banks :;
$4,000 railroad and mill supplies !;
100000 shoe company.
SuffoIk-Bottling plant.
ShlrleT-TelephOne company.
West Point-s15,000 handle factory.
West Virginia.
Pleasant-S10, 600 oil and gas COM
pany.
Char!eston-S625.0 900 mines; $1,000,
goo iron working plant.
FairmOnt-S25.00 900 mines.
PeytOna-S50.O 900 mines.
Nivfan-S200 600 mines
Rock Oak-Telephone company.
Logan-s50. 900 gas company.
Parkersburg-S1OO 900 plaster, lath
company.
ShinnstOn-Brick works.
Clarksburg - $4,000 development
company: 100000 land companv.
War-$250OO mines.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-04-19
WATCH EOR HE COMET.

The Red Dragon of the sky. Watch
the children for spring coughs and
colds Careful mothers keep Foley's
Honey aud Tar in the house. 1t is the
best and safest prevention and cure
for Group where the need is urgent
and immediate relief a vital necessity.
Contains no opiates or harmful drugs.
Refuse substitutes. w. A. D'AIem-
berte. druggist and apothecary, 121
S. PalafoX ST.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-04-19
The CLUB or
Destiny

casts no shadow. You are hit
without warning. Sudden in
jury comes, and your earn
ing power gone, your usual
expenses doubled by de-
mands from doctor, nurse
and druggist, you lie helpless
in bed, wondering why dol
lars have not dual PERSONAL
ties. Let us wonder for you.
An Accident Policy in the
Maryland Casualty Com
pany Of Baltimore guaran-
tees you a definite income
when injury disables you,
and assures your beneficiary
a large sum should the injury
result in death. A postal or
phone call will in no sense
commit you, and will bring
you valuable information
about a much needed protec-
ton.
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1910-07-20
Campaign of Davidson.

Brownsville. Texas July 81
have just returned from a trip
through my district Cthe Ninety
fifth representative district, com
posed of Cameron, Hidalgo and Starr
counties) in the interests of the
candidacy of Hon. r. v Davidson
for governor, and ! have spoken in
several places and have met great
success.
Notwithstanding the fact that
some prominent politicians from this
part OF the state have expressed the
belief that this section will go solid
for Colquitt, am sure of this fact:
that the people of this part of the
state have passed the stage where
they are unanimous in supporting
one candidate for governor, as hero
tofore. The people are coming TO
their own and they are not follow
ing blindly the dictates of any boss
or politician. They are taking a
great deal of interest In this cam
paign for the governorship, and | am
sure that the returns will show a
strong sentiment in favor of sub
mission, which IS the leading issue
In this campaign, and which is a
democratic doctrine.
Every day Colquitt is losing
ground in this district, and | can
sum up the conditions as follows: Tn :
including In this number every sa-
loon man. is for Colquitt, but the
Independent. sober-thilking and con-
sentative element, both pro and ant,
are supporting r. " Davidson. This
element is showing active interest
In the campaign, and Is changing
public sentiment in favor Of David
son. The unparalleled record or
General Davidson as attorney gener-
al for the state, his consistent rec
ord as an anti-prohibitionist. his I'M
questioned honesty in submitting to
the will OF the majority of the peo-
pie, are the strongest reasons which
appeal TO the better element in this
community, and which are doing
the work in changing. public senti-
ment in favor OF General Davidson.
We all feel that the people of Texas
can not afford to overlook the mer-
Its of General Davidson, and that
they will show their appreciation OF
his great work for the people by hon
oring him with the nomination for
governor. j. r. CANALES.
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1910-07-20
o
.
~~Hu
PERSONALS


Misses MARY aud selma Forrest
are visiting IN Dallas
Mrs. " l. Acker and childrs 0
have returned from Commerce.
Miss Susie Morse Of Corsicana g.
visiting her sister. Mrs +. b. kenner.
Mrs ) $ Herring and childraa
have gone to Orange to visit reia-
lives.
Miss Halle Jenkins of Waco rs
visiting Mrs. Il r. Hendricks during
the Chautauqua.
MIR and Mrs. T. j. Billiard left
yesterday on trip to Denver, Seat
tie and San Francisco.
Mrs. Eva Shellito and daughte, &,
Miss Fay, OF Ferris, are the guests
Of Mrs W G. Jennings
Miss Martha White of Dallas is the
guest Of Miss Margaret Edwards
during the Chautauqua.
Mr.. j. II. Herring and family of
Murphy arrived yesterday evening
to attend the Chautauqua.
w. u. Mcknight has returned from
Plano where he has been the guest
of relatives for the past two weeks.
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1910-07-20
lEHN NlMa


M 4L5 sa 81
t#t4n i.4 @#H 81 a4Hse
lyeat nm Ia fft fa
NHH u
w@ ta tH Haa
Hrat
tft a. e hst .a.t
t HHm#a II
tH rt u.t VEL
f mah B.
k - 90 ga tafs u
isHtHF FHEg3im e.
f1ftta sfM qa1u Ft #t
tHisb tH 81 HH t rnfs fW IT,
H tsN at s3stN wasY ra4
ita t'a ai nt1f88a q
Ha tsfm atnsw f tns
zee thaFaal Hma ~ nesfafat b
NHt feaf ramp tMm y Bns
tn AZ tih8# rHa@ vaf aeeh II
FaUe8 aHea iafs aaylns iB8lis lB
fsuFee NJ tts wsiaH v Hm
ses ihoas bes ffe esilbFatsbefs a.
y Crnbk ta The8 arhnfee thsm
free -
ME- Etfreffr nt ueat Wtre DO tj..
iiihg af ihs Aoms ~ Hr, e Etaas
on hfiaEa streets
= Williams proprietor ~ ihoI
Eatiiofpm sAlpped Co.'S pounds 81
loe CREAM to Mansfield Yesterday
The money side ot the mluistr
Every clergyman and church mciA-
Der should read this article 10 hisI
weeks saturday Evening Post
Wo rent dresacra tables chair.
cots, stoves. beds springs. etc, for
the Chautnqua All goods dollyer-
I'd r. r. Moore Furniture Co. Il
The Innocence Of Father Brown.
the most fascinating story that has
been published for long while. IN
this weeks Saturday Evening Post.
We rent all kinds of furniture ana
household goods for the Chautau-
qua, Everything delivered II. f |
Moore Furniture Co., hoth phones.
II
We want you to wear the Winona |
Seamless stocking this year. You |
will want your neighbors and friends |
to wear them next year. Phone POI. |
+. Il. Swinney. 9ip |
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1910-07-20
COLLIER'S CHAPEL.

Golfers Chapel. July 1S.-On ac-
count of the protracted meeting at
Nash, Rev. Sawyer did not preach At
| the Chapel yesterday afternoon.
= Mr.. A. Thomas, who was real sick
last week, is able to be up again.
There was singing at Mr.. F. NJ.
Clark's Sunday evening.
Mr.. J. Henry Miller attended the
barbecue at Bardwell Thursday.
Mr.. Walter Heine spent Saturday
night with Mr.. Charley Pigg at the
Falls.
Several from here attended the
party at Mr.. Matt Robinson's last Fri
day night. All report nice time.
Miss Lucille Ransom spent Saturday
night with the Misses Patterson.
Mr.. and Mrs. J. H. Miller and Mrs.
Dunn and children visited at Mrs.
Heire's Sunday.
There will be box supper at the
Chapel Friday night, July goth, for
the benefit Of the church. Ice cream
will also be served by the ladies. All
invited to come and make this a sue
cess both socially and financially.
Mr.. F. p. Bradley and little daugh-
ter, Francis, spent Saturday in Wax
ahachie with their aunt, Mrs. Over
street
Mrs. J. B. Yarbrough is very sick
at this writing
Saturday seemed to be day of re-
unions. The Paisley family had fish
fry at Wheatley's Spring. An enjoy
able day was spent. there bling pres
ent all the children, except one son,
and grand children numbering thir-
ty-seven. including sons and daugh-
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1910-07-20

ters-in-law. Dinner was given at the
home of Mr. and Mrs. J. w. Freeman.
Those present being Mr.. J. w. Ere =
man and family, J. H. Miller and
family, w. H. Renfro and family, Mr..
Heine, Miss Effie, Walter and Lloyd
Heine and Robert Bradley. A kid WAS
barbecued and dinner was spread
out under the shade trees and every
one had pleasant day.
Mr.. Frank Clark and family went
to Waxahachie where he met his bro
theirs from Red Oak. Mansfield and
Dallas. All went out to the park
where the day was spent with about
thirty relatives and number of
friends.
Misses Lucille Ransom and Ella and
Patty Patterson played forty-two q.
Mr.. Hoyt Rothrock's Friday night.
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1910-07-20

HOUSE FOR RENT S DR.. KEEP
lingef u
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1910-07-20

.
Q
ee4~

Tonight Rnd THURSDAY
lartif cloudy Neather
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1910-07-20

We want you to wear the Winona
Seamless stocking this year. You
VIII want your neighbors and friends
to wear them next year. Phone 291.
+. K. Swinney. Sip
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1910-07-20
DAVIDSDN'S BIG LEAD IN WEST
Ramsey Says Comanche, Efsth, Cal.
lahan, ShackelfOrd, Stephens
and PalO Pinto Are in Gen.
ara1sS (IOIup,u


Austin, Texas, July 2O.-R. v
Davidson headquarters handed "a
the press the following letter:
l have made very close canvas of
the governors race in Eastland coun-
ty and adjoining counties and Geu-
eral Davidson has plurality of 1000
votes in Eastland, Comanche, Erath.
Callahan, Shackelford, Stephens and
Palo Pinto
Cone johnson will be the hind
man in this list of counties, David
son first, Poindexter second and
Colquitt third.
In Brown county | am not SO we'll
informed. All the candidates and
their friends are trying to injure
General Davidson's candidacy by the
united cry that he has no chanca
when In fact, they know he ia the
man they have to beat. He is gain
Ing In this section and his gains
stand from johnson mostly.
His speeches in this section havn
SO impressed the democrats that thew
are now fighting for him. Many Of
our country boxes stand a majority
for Davidson and in the towns ~
Cisco and Eastland he will lead
You need not look back for NJ
as we will be on hand from now nm.
I'll the 2Srd. at which time we will
show our work and it will be for
Davidson.
You can rely on my opinion being
very near correct and II l am inc,r-
rect It is that l have estimated too
low for Davidson. Yours, etc.
R. L. RAMSEY. |
Cisco. July IL. 1910.
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1910-07-20

For several years the Daily Light
has received returns from the pri-
mary elections Immediately upon the
count being finished in the various
voting precincts. Tho custom will be
followed this year. A large bulletin
board will be placed on the west wall
of the drug store of Munroe Bros,
where the returns will first be read
aloud and then posted on the board.
An arc light will be hung directly in
front OF the board. Fully 5000 peo-
pie will hear the returns read. You
are invited to be present.
THE DAILY LIGHT.
Our printing ID up TO now. Place
nm Orffnv FIR this rnnnfh
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1910-07-20
f, nn,i ~ e,,m n,ma


t " *~ fH ="
sma tus sue m
bm h A a nf a fhsl t
#tf Attf M t6 t#
N Uu HFsl tH
H W tA htHf ~
~ # t
mnHNt8 fH ftaa 900
u M aNf ttal
So Aw nesHf ef tv
#Ft m ffaHrt mH#N atWa
ta#lnHl a ~ etH.
fat H WfHt Mu mH tUw
H maH w atfsE
1rHw N bt awE H M
awt anm hn kitsar ~ aut
iH BAt Ga# tu haraf Haar etI
tHe ea8 $3.50 HH@Wmsh st wfi
NHtFHuu HHeeteHt tf had joss
wsH a tste nl tIss mal6 be- sbne
ihai tbt ait sT #lrur veg hoHe tfad
hna uss fljii iiYe aHe ii ths naht
mHn siih thF rrAi sbweaHas* 800
asjtlit rw nlo IS Tbt condition
ul htt tpt sac thst b, eAaWia start
fwH stamford. Conn wife p capt
ist IF sac tramp ataat tbe eeuutl5
la ihe oid ssshtsaeA MSS and re-
iufH go Stamford ia tao dhga vI'b
500 prof, 20 sbow Boz horse trad /
Ing
BE tfamrud more than $50 mil
in the course OF bic trading part
OF IL under a blistcrihe sun. but he
was IN fine physical form a. we'll as
Ia fine feather over his triumph /
when be- got 10 Greenwich.
The discussion that started him
on his gyTsying arose at Stamford |
hotel lie has been staying there |
for several months with his wife. \
guest asserted that with the auto
mobile and trolley interest In hors A.
flesh was almost dead, and that the
old fashioned trader would find the
pickings SO dry he would starye il
he tried his vocation In these DAYS.
Turner denied that and the wager
was laid.
Turner left Stamford Tuesday
with Happy at his heels and the $50
In a money belt around his body
under his clothing in the fashion he
had used to carry his money geu-
grafton ago. He walked Is miles
TO Mount Kiseo, arriving there at
900 in the evening. He loked
over the horses and in the morning
bought one for $40 He moved on
20 Milwood with the horse and there
net Harry Gedney. He traded the
horse with Gedney for another ami
nal and $40 to boot.
Going back to Mount Kisco ne
sold his new possession for SS5 to a
Mr.. Williams. Then he moved on u
and there bought horse
or $40. At Pleasantville he sold that
,teed to a Danbury man for another
horse and $50.
Next morning he exchanged his
attest equine acquisition for another
spirited and classy but vicious nag
hat the head of the Brace farm
school for boys desired greatly 10
ose Old man Turner valued this
animal at $500 and wanted to keep
him. But the provisions of his wa
ger called for him to keep on trad
ng. He laid his plans accordingly
md in the course of four more dick
RS he traded his find" away and
raded him back again.
And this was the horse acting not
It all viciously under the old man s
land that Turner led into Greenwich
asst night. He had cleared $125 and
lad the good horse besides He put
he animal up at local livery stable,
tucked Happy under his arm and
vent to demand his 500 winnings
nd retraetion of the statement that
orse trading wasn't as lively and
rofitable as ever if man knew the
anne.
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1910-07-20

WANTED want your feed o.
ders Shiye A Keys u
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1910-07-20

Subject 20 the action OF the dem
cratic primary to be held the four,
Saturday In July. 1910.
For Representative, Place H.
BILL cox.
DIR. T. w. WHITE.
For County judge
B. F. MARCHBANKS.
J. c. LUMPKINS.
TOM wHIPPLE.
AMzI CAROTHERs.
Y. d. KEMBLE.
Ior Sheriff.
G. a. MILLER
J. J. McCALPIN.
ALBERT WILSON.
W. d. RYBURN.
JIM HAMM.
jim WRIGHT.
soR INK Assessor
J. (Jim) G. WILLIS.
H. F. ROUSSEAU.
For County Superintendent of Pu1
lie Instruction
e. g. GRAFTON.
For District Clerk
LEM WRAY.
q. T. RICHIE.
For County Olerk-
BOB BURLESON.
JACK NEAL.
for Commissioners Precinct No. l.,
WILL RALSTON.
w. s. (Scott) JOHNSON.
~ Commissioner Precinct No. ~
ED LOWE (Re-eiection.)
MONROE J. DELk
d. v. HIGH.
~ Constable ProclnCt No. L.
BRICE BURGESS.
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1910-07-20

I'VE print anything you want from
visiting card to the largest size
circulars. Enterprise Publishing
company. II
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1910-07-20
COUNTY ANNOUNCEMENTS

Subject 20 the action OF the dem(
cratic primary to be held the fourt
Saturday In July, 1910.
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1910-07-20
Notice.

Persons holding accounts against
the Young Mems Chautauqua club
VIII please hand them 10 either of
the undersigned at once.
Z. p. HARDIN, Pres.
CHAS. w. RAY, Secy.
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1910-07-20

Our printing ID up to now. Place
an order for this month.
The Lake County times. [volume] (Hammond, Ind.) 1906-1933, 1910-06-30
Heart toHeart
Talks.
REIMBURSEMENT.
By EDWIN A. NYR.

When King Edward VII. died the
people OF England were plunged into
state OF great anxiety.
The political conditions were such
that business almost ceased for time,
values were depressed. and the people
felt as IL they were on the verge of
national disaster
We have had such experiences
When Abraham Lincoln was assassi-
mated we passed through great trial.
1t needed the voice of a great man like
Garfield. who said to the mob on the
streets Of New York. Fellow citizens,
God reigns and the government at
Washington still hves.''
There was another serious crisis
when Garfield was shot And when
Mckinley got his death wound at Buff
falo dread anarchy showed its horrid
front.
But we passed through these tribuia-
tons and emerged
Like some great planet swinging in
its orbit. whose momentum is irresist-
ible. we kept the track marked out for
US.
Behind us was the cumulative force
of a great bistory-the gathered mo-
mentum Of a people who had dreamed
and done great things and good things.
So it is of our personal lives.
Disaster comes to us in q business
venture. The blow paralyzes. We see
no way out. We are seized by despair.
This, we say, is the end.
ptrf hc rtc;c tn
ourselves to the new emergencies The
old wound slowly heals. BY and by
the defeat passes into memory and the
experience becomes a part OF our phi
losophy.
1t is the reserve power within US
quickening to a new endeavor
dear one dies. We feel that never
again will the sun shine so brightly as
OF old. Clouds and darkness are about
US. The terrible fact stares US We
never shall see that face again! If, say.
hope to see 1t, But-nevermore,
The days pass, and time deals gently
with US. And after awhile we can
think calmly of our dead And the
memory of them is even sweet to us
because we know that
Life is lord OF death
And love can never lose its own.
Nations as well as individuals come
TO feel that there is behind them a
mysterious power that pushes them
forth TO their destiny despite all acct
dent.
And we need to learn that the purer
4 nd Il
day of trial the stronger is the nation
or the individual in the day of trial
AS said Sir Galahad:
My strength is as the strength OF
ten because my heart is pure"
The Lake County times. [volume] (Hammond, Ind.) 1906-1933, 1910-06-30

not attack the work of the recent
congress. because congress at the ses-
sion just closed has enacted some of
placed on the statute books. In fact,
some of the laws enacted by the re-
publican congress have been favored
by the republican and the democratic
parties in their national platforms.
They cannot make a straight out
campaign on the county option ques-
ton, because to do would drive all
of the temperance voters out of their
party.
They cannot jump on the republicans
in congress because of the heavy APP
preparations. The very minute that the
democrats start in that direction the
republicans will show that the demo-
cratic members of congress were Just
as greedy in their efforts to get the
pork barrel" bill through congress as
were the republicans. Every democrat
that was able to do so slipped into this
bill an appropriation for public
building somewhere in his district
The story came from Washington that
Congressman CuIop, democrat, from
the Second Indiana district. wanted
$685. 900 for a federal building at Wash
ington, Ind He feared at the last min
ute that the committee would not put
in the item and that he would lose out
so he went to the committee and in
formed it that unless the bill contain
ed an appropriation for building at
Washington he would start a flibuster
and keep it up until the close of the
session and that he would prevent
congress from passing any public build
ings bill of any kind This brought
the answer. and he got $4,000 for the
Washington building.
Therefore, there is considerable spe-
culation as to what the democrats Will
use as campaign material when they
get their press bureau in full swing.
The Lake County times. [volume] (Hammond, Ind.) 1906-1933, 1910-06-30

have shown that the farmers favor the
law. 1t is the farmer vote that has
given the county option law its heavy
support in the different counties Now.
II the farmers of the state find that
there is the slightest danger of the
democrats carrying the state this year
and controlling the legislature they
Will turn out and vote the republican
ticket They know that If the demo-
Gratis carry the state it means the re-
peal OF the county option law. and the
farmers will not stand for that This
is one of the main reasons why I be-
Ileve there viii be heavy vote this
fall
The Lake County times. [volume] (Hammond, Ind.) 1906-1933, 1910-06-30
WHY MENTION THEM THEN?

by this too silly
ne it.
which unkindly
TIMES
the Muncie headline
in a
nne
correct
the which
TIMES
the other a
of
dol
lars of THE TIMES office that
o
The Lake County times. [volume] (Hammond, Ind.) 1906-1933, 1910-06-30
THE SMALL MORTGAGES BOND.


realization that
elastic variety stands the
bonds generally
making
or late American bond houses
small
denomination and
sopkeep
rentes he has but five francs similar
the
Recognizing have It t.
e mortgage loans Under their rules
which secured
dins the
per the bnk ohclals divide
the former clumsy
easily negotiable and protected by gt-edgd
more than willing to participate
The Lake County times. [volume] (Hammond, Ind.) 1906-1933, 1910-06-30

OF course, they have some idea of what
they will do, but to the innocent by
stander it is not apparent.
One OF the leading republicans of the
state said yesterday that the talk about
a big stay-at-home vote this year will
not pan out i have heard some men
say that there would be a large num-
Der of farmers who would not vote this
year. but 1 do not believe it," he said
The farmers are not disafected po-
litically There is one thing that win
make them come out and vote and that
is the temperance question. The re
turns from the various local option
elections held throughout the state
The Lake County times. [volume] (Hammond, Ind.) 1906-1933, 1910-06-30
Secrets Of Good Advertising
Concentration All Important

An eight-inch advertisement in one newspaper
will bring much bigger results than two-inch ad-
vertisement in four newspapers.
Don't skip around from newspaper to
other. Success in advertising comes from hammer
ing away at the same crowd.
Pick out the newspaper which has the kind of
readers you want for customers, and then stick If
you want to make advertisement hit all you need
to do is to talk to the reader of the as you
talk the counter the counter to a customer
Simply talk That's all. Be sincere about it.
Let your words ring true The people will listen
They like it.
The fact that your advertisement appears con-
lie confidence. Your shop advances step by step in
the estimation of thousands of people who may be
months in getting around to make their first pur-
chase
Originality may be good, but an advertisement
that sells goods if copied is better