The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1910-11-05

$500

When Henry Ford built his first automobile he eaizeo It's
importance the progressive life OF America and he
determined build that would have the largest
demand from ALL the people He knew that such car must
light weight reliable in construction, Inexpensive 10
maintain and low in price.
From that memorable day in 1903 when the FORD MO-
TOR Co organized there has been halt in its march
achievement Ford has been doing things every day
working 10 one purpose the people price the
people pay.
fully achieve this purpose FORD must be made in
such large quantities that small margin over the cost would
produce satisfactory profit Continuous quantity demand
could only assured through quality OF production and per-
feet aec service
To establish this quality there specialization and
organization accompany inventive and mechanical genius
1t accepted fact that Henry Ford the one original ana
most successful designer OF motor
From the beginning all FORD efforts have been
rated upon one model Concentration is fixed principle with
Ford order that perfection of product with the utmost
economy manufacture may be had. And throughout
the Ford plant in every department every man and
every machine busy the production OF this one Model l.
We have built and fully equipped complete
bile manufacturing plant in the world All OF which has been
paid from the profits earned the business OF previous
years,
Our factory built profit from quantity production Oc
cupyng OF ground built and equipped at cost OF
two and half million dollars it is unsurpassed in the indus
try building is four stories in height possessing
factory facilities added the greatest of operating systems
model in the eyes of industrial men everywhere.
In the cylinder department special machinery has been in
stalled which enables the operators fifteen (I5)
cylinder, at time Most factories CD cyln-
der at time but with this mechanical aid able to turn
out fifteen G5 cylinders time absolutely perfect
every detail The care which would be exercised ()
cylinder exercised upon fifteen 5) thereby saving time and
money by multiplying the output OF one operation.
The same class of machinery-only of it's used in
the gear department found IN the factories which make
specially of higher priced The motor assembling de
capacity of 300 per day There automatic
department. where studs bolts etc. turned
out at the rate of hundreds every hour.
BY thus reducing the of production per will
build 10000 at less cost than cost us
make 21ooo 1o1o-though materials and labor practically
cost the same.
Our normal working force 1000 building 10000
Contrast with factories employing from 1000
men and making only and less Wages and
head expense large part of the of Here's
where FORD factory equipment and manufacturing organza
ton production while acccntuatng excellence
in the quality of FORD cars.
These sort of facilities combined purchase of the
entire output steel mills and equipment factories give the
reasons for the FORD production and the
ordinary low price OF the completed
We bond issues pay off There mortgages
upon property We have loans repay We have
indebtedness We'do business the spot cash. discount
basis purchasing large quantities. commanding the
prices in of materials Therefore well
ford to sell FORD Model at the above low prices.