University Missourian., 1910-07-01

thcm carefully.
acre Is great iun IL taking part in
Il newspaper contest. There are great
and magnificent rewards for the prizr
winners.
HH' there is something more than
lun and excitement ana anticipation %!
reward to be cOnsiderpG-and tina, j.,
BUSINESS PRINCIPLE
When Eou become candidate ard
start on, after subscriptions. Won arc
also til" BUSINESS REPRESENTA-
TIVE OF the Missourian. Your success
VIII b" in The exact proportion 10 Tn"
degree III which YOU are BUSINESS
LIKE III the management oi the cam
paign.
The first principle i'll business is
hEClpEOClTf-Yuu mus, satisfy
\"ur customer when You take hi.
money that You are giving him good
vain" lor il. II you DON'T satisfy him
to that effect, he will either demand
his moncy back or wnat is worse. hc
viii CIV" other people tn understand
that You ar" 4 predatory person u:
whom they had better FIGHT SHY.
1t would bo uphill work. getting bus
mess, il such REPORTS as that preceded
IyOu.
You are going forth with confidence
and enthusiasm 10 secure VOTES AND
WIN a PRIZE. Prepare yourself to
convince the most hart-hcadcd and
srouchy old customer that the sub
scription you offer him is WORTH HIS
MONEY AND THAT HE REALLY
NEEDS TO SUBSCRIBE TO THIS
NEWSPAPER.
Your fattering friends won't ex-
ipcct You to argue these two points:
their need Of the newspaper, and the
fact that il is worth the money asked.
They will be anxious to subscribe. any
way, that you may benefit by their
tionS easily enough.
But you CAN'T DO WITHOUT the
subscription OF Mr.. Hard-IIead. and
others OF his stripe. il YOU are to get
ahead enough to be sure OF winning
L prize. The grouchy mans subscriD-
tiOn COUNTS AS MUCH IL VOTES.
rs your most generous wcll-WishCr's
II yuu want to win. DON'T PASS OLD
MIR. IIAND-HEAp HY because he is
diSagreeable. Don't take flight when
he thund"rs his refusal and baWls his
objections Be busincss-likr. CONQUER
him. Prove his NEED OF the paper
first. then show him what u GOOD
PAPER IT Is. and finally convince
him that lie CAN'T AFFORD TO DO
WITHOUT IT.
You will have to KNOW YOUR
NEW SPApER FamliaIixc yourself
with its peculiar eXcellcncieS. 1t has
Il unique place in commercial. political
and social affairs in this county. Find
out WHY it gives the most efficient
service TO readers and advertisers
WHY ii fills the bill'' SC far as a large
class of people is concerned, better
than any other local newspaper. Learn
what influence the Mssourian wiclds.
WHAT IT STANDS FOR in the poll
tics of the city, county and state. Ep
prepared TO talk its merits INTEIl.I
GENTLY. We Will post YOU. Come
10 us and get your talking points"
Before you make up your MIND to
ask a man for his subscription. max,
up your mind WHY THAT PAETIJ
LAR MAN ought to have the Mis- |
sourlan-make your argument fit what
you know of his circumstances. BE |
FORE YOU ASK ANY MAN TO PAY |
YOU THE MONEY. GIVE Him
REASONS FOR BELIEVING: |
THAT WHAT YOU OFFER HIM Is
A FAIR EQUIVALENT
1t will be an excellent thing-for |
practice. and possibly Il view To "rhi /
ral consideratiOns-to furnish such |
proofs that they are getting their mon.
,y's worth. to the friends who don
demand then. of You. If some friends
nave a satisfaction in subscribing just
because il will help YOU. be equally
2 rnerous. and DOUBLE THEIR SAT
SFACTIO\ by demonstrating hat tho
PAPER VIII confer as much benefit on
hem as tn" votes confer or yOu. That
: reciproc.ty- its a principle that
,ays.
OF course YOU viii talk contest" to
III your prospects, and appeal TO them {
rom a PERSONAL STANDPOINT. "a
,ae who HOPES TO ECLIPSE ALI
-HE OTHER CANDIDATES AND Ii
YIN a MAGNIFICENT PRIZE. TOu {
vil try 10 interest oven MI. Hard
lead in tho GAME EFFORT YOT
ARE MAKING TO ROUND Up MORE {
-OTES THAN THE OTHER AIDES. |