New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1910-09-21
Prosperity and the Automobile.

prosperity ana the AuCOAOOllSs
There is 40 doubt some difference in
being rich and just thinking you are
rich, says an Exchange. However, we
believe the Joy rider received more
real pleasure from the ride in a bor-
roWed automobile than does the man
given to worry who owns half q
dozen of them.
The owner realizes, if he is a calcu
lating man, that every mile he rides
costs 10 cents. He knows that if he
has an accident, his beautiful $1,000
car is liable to be a total loss, and he
always stands a chance Of being in
jured.
The JOY rider who takes out his en-
ployer's 81, 200 machine when his en-
ployer does not know it, hasn't a care
on earth. 1t IS not costing him cent
to run the car; he is giving some of
his friends the time of their lives; he
does not fear wreck, for although
he may be reckless driver, he does
not know it himself and if he thinks CT
an accident he believes he will see it
quick enough to Jump and save him
self. There is just enough danger OF
his being caught with his employers
car to make it interesting; if the worst
came to the worst and he wrecks the
car he can leave that section of the
country and secure as good a position
somewherelse. Therefore both the
worry and pleasure of automobiling is
more orless in the mind.
There is another class of automo bile
drivers, however, that are having real
worries-the business men who think
they can afford the pleasure of owning
automobiles, but who find that their
banker objects. This is new worry
that has shown itself quite recently
and has been a source of surprise to
many automobiles. The millions of
dollars that are being spent each year
for automobiles have at last set the
bankers to thinking and finally to act
ing and today a business man of mo-
derate means who is a borrower at the
banks loses standing with the banker
with the first automobile that he buys.
The banker realizes that the first
cost of an automobile is the least of
the expense; the running of it is more
of an expense; the repairs on it are
still more of an expense. The taking
out of our friends and giving them a
good time is an added expense, but
the greatest expense of all is the neg
lect of the automobilist's business,
which is more of a loss than all the
other expenses combined.
With man addicted to drink we
often say one drink means two, and
usually the man who buys his first auto
finds that what he really needed was
large car. When he buys the new car
and turns in the old one as part pay
ment, he begins to realize how fast an
auto can depreciate in value, and even
if he does not turn in the old car on
trade but holds it out to sell to some
beginner in the sport, his experience
is the same.
Like the hats worn by the ladies,
the STYLES in autos change often; some
thing new is on the market each year,
and the average two-year-old car is
ready to be sold or is ready for the
scrap pile.
The following is one of the many
instances of the kind that are becom-
ing more common each day. A BUSH
ness man who had been a borrower at
a certain bank was sent for by the
president. ''Mr. Shortly" said the
president, - I don't believe we can
carry you any longer, money is a little
close and we have decided to cut down
our lines of credits in certain direc-
tions.'' Mr.. Shortly was surprised
and showed it. st don't understand
this, Mr.. President. 1 have been a
borrower here for ten years and have
always paid,'' 'sYes, know, bat the
board has decided that we do not care
for your account.
Mr.. Shortly could get no more salts
faction from the president, so he ap.
pealed to the cashier, whom he con
sidered a friend. The cashier toli
him in three words. sToo much auto
mobile" "But Z have only one good
one.'' "True, but you have two pool
ones; that makes three. The fact is
Mr.. Shortly, the board has been in
vesting 5his automobile business no
alone in yonr case, but with several Q
our customers, and they found on
| two things: first, that the business ma
of small means does not have as goo
an accounts In the hank 40 ha did n,.e