The Evening statesman. [volume] (Walla Walla, Wash.) 1903-1910, 1910-02-08
FORGET THAT
WALLA WALLA
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4
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,ora hecause there had not been d
largo influx of settlers in Walla Waiia
during the past year. letter IKE 'ii''
always makes me hot. What would you
do with a big ifiuX Of settlers: HOW
would such a condition help your city!
What would the people do after tney
arrived here? You must have employ
ment for the home seekers who come
to vo1r locality, or they Will turn
around and go right out again.
"This cannot be accomplished in a
single year, any more than a man can
build up a gigantic clothing business
shoe trade. or any other commercial
establishment in that length of time. A
publicity movement must grow from
the foundation up, and not from the
ron down. There are people who be-
l;ave n,hlicity means a Fourth of July
celebration, with lots of noise as an
accompaniment, but I wish to tell you
that such is not the case 1t is the same
&c any commercial enterprise ana
must be built up just as gradually.
know a few things now about WalIa
Walla that I did not know year ago
Fully so of the Boise delegation to the
Spokane Irrigation congress returned
and gave me the details of the Walla
Walla exhibit in the Falls City. That
was about one-half of the delegation
Probably half of every delegation did
tbe same thing. What more can you
want for your money?
zone way to build a city is to build
up the territory upon which the city
depends for support. You do not want
more merchants until you have the
suburban residents to buy their goods.
We have absolutely ceased advertls-
ing Boise city would not give IS for
the best magazine advertisement IN
the country for our city; we are feat
uring our surrounding territory. So
you must proceed in the up-building OF
WaIla Walla-increase the number OF
residents in your territory, and they
! in turn are bound to help the city.
During the past year We have spent
several thousand dollars for publicity
in the following ways: First, for the
exploitation of the Boise valley Sec
ond. for the improvement of Southern
Idaho. This territory as it grows in
| population and Improvement. VIII
throw honey into Boise through, the
wholesaler and retailers, and that's
building city.
| when a new man is needed in our
/ city, the wholesaler or the retailer
| goes and hires such a man and fur
| nishes him with employment. -Four
| years ago we started what was known
as the league of the Southern Idaho
/ Commercial clubs. Every city at that
! time was distrustful Of the other, and
each had the impression the other was
waiting for an opportunity to use the
knife. And Boise was the most I'M
! popular place in the state. You know,
every city has the impression that God
created it to be the metropolis of the
world, and Boise was disliked because
of the big start she had in attaining
that end We made the annual dues
| $40 a year, and started out with nine
members. Recently the annual dues
were made the monthly dues. and we
today have 81 members. all working in
harmony, having learned to trust one
| another Boise is willing to give her
smaller sisters a square deal, and they
now recognize this fact.
Gentlemen. you will have to fight
from the very start the idea that your
progress must be secured at the cost OF
stagnation of other cities in your Sec
ton. Such is not the case. and in start
ing the work, it is usually necessary to
lexplain, and continue to explain, that
what helps one city cannot but he1I