The San Francisco call., 1910-11-04
Battling Nelson Signs to Fight Owen Moran This Month
AUTOMOBILES ARE
NOT A LUXURY
President Smitl, of the Premier
Factory Claims They
Pay
BY R. R. L'HoMMEDIEU

BY r. R. L'HOMMEDIEU
In discussion of the question of
whether modern methods of transpor-
tation are worth while Harold o..
Smith, president of the Premier manu-
featuring company, recently said: The
cost of living, the cost of high living,
might in a measure be accounted for
and the causes attributed to the
motor car, judging by the array of flg-
ures as to money invested and the num-
Der of cars used. were these figures cor
rect. II is difficult correctly to distin-
guish between necessities and econo-
mics, luxuries and extraya gances. The
railway trains and the electric cars are
regarded as economies, if time. is a con-
sideration. The argument that modern
means of conveyance encourage travel
and the expenditure of money in travel
ing is refuted by the fact that they re-
duce distance and save time, making
possible undertakings otherwise i'm
practicable. The true situation was
presented by Acting Mayor MaeGowan
of New York city in statement that
the motor ear has increased the ca
pacity of city streets sixfold over horse
drawn vehicles, a saving of hve-siXths
of the time, an equivalent of reducing
the distance to one-siXth.
What does the saving of such time
or the reduction of distance mean to
those whose capacity is limited by the
time available? Would not travel by
motor earS. be economy even with the
mileage cost as much as by other
means?
"A farm situated an hour from the
market reckoned on the basis of horse
travel can be brought one-third nearer
in effect by the saving in a practical
of fT1r.N hi rSf
tated to travel the distance. Why cen
sure the farmer for employing a mod
ern agent for economy any more than
for the use of the modern self binder :"
American made cars are rapidly talk
ing the place of the more expensive
- foreign models in
Thomas Flyers aaSfrali4; a,a5tsa Prom II tbis Pg
= LI country to the an
tipodes within the
ereasing. New agents have sprung up
in all of the principal cities. and the
older firms in Sydney,s Melbourne and
other large towns on the continent
Italian cars with. those of American
make. The American cars that have
met met with the greatest success are those
stroke type Of engine.
Roy w Sanford, one of the most
influential factors in the motor car
industry on the continent, was the lat
est TO import a load of American cars.
He handles the Thomas FLYER in sgd
ney. ly Inc Iast 6atch included hve OF
fore door style. which has become SeX-
ceedingly popular across the water.
Sanford's cars were all Grated at the
Thomas factory in Buffalo, and the five
ponderous boxes viii be on their way
this week. Two other machines of the
same model, but an open type of tour
ing car, are already on the water.
Sanford declared that the long stroke
type of engine is in almost universal
demand abroad and that demonstra-
tions have shown its superiority over
the short stroke, as it increases the
broader range Of speed on the high
gear.
Rambler dealers representing every
section of the country and all counted
%-- among the leaders
i New Rambler in their respective
Masa1ine Out 6ee4stea fefds haYe %isb fSe to.
company in the production of a re-
markable number of the Rambler
Magazine, which tells an intensely in
teresting story of the success of the
big Rambler organization, how the pro-
ducing and selling ends are managed,
why Rambler dealers have succeeded,
ment of the Rambler for 1911.
This number is of standard magazine
size and is replete with attractive IL
lustrations of dealers headquarters in
all the principal cities, factory depart
ments, showing the extent and equip
ment of the Rambler plant. and mar
rative of the growth of the Rambler
organization, showing how with nearly
30 years of manufacturing experience
behind it and guided by stable policy
it has become one of the greatest manu-
featuring, and selling organizations in
the world.
4 copy of this issue will be sent
free TO any who make request of the
Thomas s. Jefery company, Kenosha.
Wis.
S. Van Rooyen. sales manager of the
Auto Supply company. has returned
from his visit to
Brings Lots the the eastern a. tfl supply pIy
:. ~ --@" has brought fine
line of new goods,
which will shortly be offered at the
local house and the Los Angeles branch.
The Mitchell factory is shipping the
new 1911 models to the coast in fine
. 4----- Ss u d e. A4Iready l.
lMitcheils Coming anto comranl ~, hs 81 :
In Plenty 10 City received s. of the
new models Many
of these have been sent out to the diff
ferent agents. but large number have
handling the local sales. The touring
car models are the only ones which
have been tardy in arriving although
a number of these have been received
From now on the company will have a
carload week, which will give them
enough for immediate deliveries to
agents and the retail trade.