The Hood River glacier. (Hood River, Or.) 1889-1933, 1910-01-06
HOOD RIVER IS
+. MUCH ADVERTISED
GREAT PUBLICITY DURING 1909
Many Magazines Recently Describe
the Finest Apple District
IN the W0rld.

Far iu the backwoods must he the
person who does not hear OF Hood
River. There is no fruit growing dis
trict in the world which is getting
the favorable comment from the
magazine aud newspaper press which
Hood River has received during the
past year. A few years Bgo, the
orange groves of southern California
we're much in evidence before the
prUple OF the county and they were
much written aud talked about. Now
the whole county is turning its eyes
to Hood River, the home of the
"spple de luxe
When you thy to figure out the
amount OF publicity which Hood
| River Is getting at the hands OF the
best periodicals in the country and
then how many persons are thus
reached the result becomes almost
appalling During the past year
articles sulely or partly devoted TO
the Hood River valley have appeared
IN Saturday Evening Post, Collier 3
Weekly, Harper's Weekly, SCribner's
Magazine, World Work, The Out
look and the Chicago Record Hersld.
These publications which are the
best in the country In their various
fields, have y combined circulation OF
two and one half million copies. 1t
may be figured that each Of them finds
a group of at least five readers and
we have them reaching people num-
beriDg about one-siXth OF the popula-
tion of the United States, Ihisa only
counts the persons who read the
original articles end IL is impossible
to even estimate the plumber OF times
the articles we're copied in Other
publications, or greater or smaller
circulation, and the number OF ad'
ditonal readers who we're thus reached
but it Is safe to guess that at least
as many more people were found
by the articles reproduced in part AT
we're reached by the originals. Iher
we have to consider the Sunset and
Pacific monthlies, which are primar-
ily magazines OF the west and IL
nearly very number have something o.
moIe or less Importance to say o.
Hood River. These magazines have
circulation of about quarter OF mil
lion between them.
Those articles are just the first steI
in publicity and while they reach th'
broadest titld, they only give th'
reader starter in interest for Hoo(
River. In the person who likes TIN
taste of the best apples, a desire l
creatsd to taste the Hood River Pre-
duct and having rnoe tasted the oIav
ing will grow on them. 10 the persoI
who lcnRs to get away from the har'
grind of life in the eastern city AM
breathe the free air on little tel
| acre place of their own, the idea
born that in the Hood River valle
. they may find the place. With the ide
of coming to Hood River the prospec
tive settler writes for o a.sample cop
and probably later subscribes to tn
Glacier, the best paper OF the valley
and this paper causes a growth OF tn
. idea until the subscriber shows up /
, Hood River some morning and nntl
fies us that the paper Is to be sen
= east no longer. The big periodical
give the idea but 1t is tha little Telif
BILE local paper sent back by frien
OF sent for by stranger that give
them the idea as to whether they war
to come or not.
n "Better Fruit" magazine goes fort
from Hood River each month with u
= average edition of 10000 which reacl
es many fruit growers aud while 1t
the greatest fruit publicGinn of tt
country and is particularly devoted
the whole Northwest, it's every issr
from Hood River emphasizes the fa'
) that Hood River valley attains ii
best 10 fruit growing which may we
be initiated by all the other district
The regular publications, local Ill
national, do much to draw the atteI
: tion TO Hood River. The Commerci
- Club booklets, hundreds OF which a
sent out every month to friends wi
may be interested by persons VINO b
liegs that Hood River is the best plat
| they have found In their travels. 1t
| to be hoped that tie efficiency OF tl
Commercial Club Will be greatly |
! cr eased during the coming year by g.
selection of q competent secretary I
the organization, who will work u
| sci Hsbly for the best interests of g.
Whlle valley,
| The Hood River Apple Grove
Union. while primarily interested
marketing the apples, has done mu
| TO put forward and bring before tt
| county at large. not only the exgt
to fruit which Is produced, but t
| JOY of producing the apples. Wi
tie co. operation OF Steinhardt & IL
lv, of New York. who bought the fan
apples Of the valley from the union,
car load OF apples was shown In Vi
oago which awakened the middle w
to the Hood River valley, its produC
and or portunIties.
All this publicity on grand sct
has done much and then We mnst
member that every resident OF
valley "just naturally can, help
coming booster, aud every letter
the folks back home has lot abl
n the glories OF Hood River. Eve
Il Hood Riverite who leaves the val
u for trip, no matter whether 1t Is
4 Portland oveL night or foI sunni
in Europe, finds many people "
want to hear about HOOD RiV
Since the people vent to hear Il
there ia so much goJd to tell, II
easy 10 gather little circle VIII
mouths will he watering for iIt
River apples ana hearts ill be lOl
ing to see the beautiful valley.