The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1910-08-01
HEADQUARTERS FOR
SOUTH WILL Be HERE
American Radiator Company
Already Branching Out
w. H. HARELL IN CHARGE
Today In order to Be ia Close
Touch with the Plant
Located Here

The business of the American Radiator
Company has grown SO rapidly since the
CORPORATION placed q factory here that
the company has authorized the establish
ment Of general southern headquarters
In this city and w. H. Harell has ar
rived and will be manager OF this OF
flee. Mr. Harell stated last night that
this city would be the southern mead
quarters OF his company and that Ala
bama Georgia, Florida, Mississippi, the
Carolinas, and a part of Tennessee would
be served by this branch. The American
states named are added to the South
American countries that will receive from
this time on their radiators from Biz
mingham
Mr.. Harell said that business had been
far above what was expected IN BIZ
mingham and that the establishment OF
southern headquarters was the direct re-
suit of the heavy business that had been
received through the Birmingham fac
tory.
In the past offices for the southern
trade have been maintained In Atlanta.
The offices In that city will be closed to-
day and the office force and statesmen
heretofore reporting there will be in Biz
mingham. The Atlanta offices included
show room Of the different radiators
manufactured by the company. The
show rooms will be operated In the
Chamber Of Commerce building on
modified scale until the future opens UP
an avenue for larger show rooms
Birmingham has certainly proved its
worth with the American Radiator Com
pany," said Mr.. Harell last night. I'VE
opened our factory here about eighteenth
months ago and since that time we have
been forced to install larger machinery
and otherwise hustle to keep up with
the wonderful growth of the business
The development of the southern trade
has been marvellous. The establishment
of southern headquarters in this city for
the sales department Is direct result
of the liberal patronage given our COM
pany. The output has been so heavy and
the sales have been at such high figure
that we were forced to make this move.
The offices in Atlanta which were SO far
removed from the factory could not very
well handle the situation"
1t is generally understood that the
American Radiator Company will shortly
abandon it's present factory near the
Sloss furnaces and establish plant mod
ern in every way. The present site is
leased and those in touch with conditions
do not believe this corporation growing
here at such speed will be content to re-
main in leased buildings The local off,
GERS, 1t will be recalled. announced several
months ago that site was being look
ed after quietly. AS to this Mr.. Harell
had nothing to say last night
I'VE have no connection with such a
STEP" said he. However do not think
our people will permit any opportunity to
pass for improving their business. The
present plant will answer just now but
as to the future no one can speak with
authority
The position of chief clerk to Mr..
Harell will be filled by w. F. Enneking,
who was yesterday appointed to that
position. He will be in Birmingham to-
morrow. Five statesmen will travel from
Birmingham over the states supplied by
the local factory selling the radiators.