The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1910-10-27
MR.. WOOD 8 LETTER
ON PROMOTION


Rotary Wood submitted the following
report:
The S. s. Mexican brought word that
the accepted design for the 1871 Flo
raj parade poster had, Cby order OF
the Bulletin Publishing Company,
been delivered to BIiuon g. Rey, San
Francisco, who were already at work
on the order and would hurry delivery.
Mr. J. Walter Scott. President of the
Railway Foldor-Schedule Distributing
Company, writes that he vii, need s..
600 posters to cover the Pacific Coast
and the northwest properly. This will
I include passenger depots Of all Of the
trans-continental railways. Mr.. Scott
also plans to have a boxed wagon com
pletely covered with the posters,
which will be driven around San Fran
cisco daily, stopping in front of no.
tells, ticket offices, theaters, in fact
every place where crowds gather This
particular stunt will, if it meets with
the committees approval, be arranged
for the last week in January or the
first week in February, sort of last
call.
In addition to Mr.. SCOTS distrlbu-
ton, we will see that copies of the
poster reach every tourist agency in
the United States and Canada.
The North German Lloyd manage
ment write us that they are planning
to get out a new edition of their at
tractive Around the World" pamph-
let and will include a number of Ha-
waiian views, photographs for which
go forward by next mail. Inasmuch
as this valuable folder is distributed
the world over we should get some
good advertising out of it.
The North American Press Syndi-
cate is the latest to ask us for mate
rial for write-ups. Their request came
as a result of our automobile cam
paign, one of the circular letters
reaching the manager of the bureau,
who writes as follows
your form letter Of September 1
booming Hawaii acknowledged. While
| am not the possessor of an automo-
bile and will not be able to come to
Hawaii this winter, am greatly inter-
ested in your island and everything
which pertains to Hawaii, both as a
newspaper man and also owing to the
fact that my old college roommate of
three years was a native of Hawaii
From him | learned much of interest
regarding your wonderful country
81 think we can be Of inestimable
service to you along another line if
you will give us the opportunity. This
will cost you nothing outside of pre-
pairing material pertaining to Hawaii
for us to publish in seventy of the
leading papers of the United States.
We are putting out a newspaper illus
trative service and our aim is to fur
nish illustrations for news only, in
careful distinction from the so-called
features For instance, you might
frame up most attractive feature ar
ticle which would not interest us be-
news illustrations. On the other hand
there are a number of striking news
incidents constantly happening in Ha-
waii which would be of interest to
readers in the United States. Promi-
nent men and prominent women are
always interesting and a large num-
Der of other news features which you
are far more familiar with than | am.
IF you wish to furnish us with such
material as this, accompanied by ade-
quate Illustrations, stories to be brief,
we shall be glad to send some out with
Honolulu date line This brings the
fact before the people constantly that
Honolulu is an attractive, up-to-date,
progressive city of interest to every
American contemplating a tour this
winter This would not, of course, af-
ford the direct publicity with which
you are more familiar but Americans
are coming more and more to realize
that publicity of this nature, even if
nothing more than date line, possess
es great advantages"
The excursion business for the com
ing season promises to exceed the
Committees most sanguine expecta-
lions
The people of Portland are now
planning to come here in a boat of
their own as per the following letter
dated September 29th:
There is a widespread interest in
Portland and throughout the Pacific
northwest in the Hawaiian Islands.
This interest has been greatly aug
mented by the work of your oTganiza-
ton.
"The people of Portland are much
interested in your floral festival and