Evening star. [volume] (Washington, D.C.) 1854-1972, 1910-12-05
EARLY SHOPPER IS WISE:
GETS PICK Of BARGAINS
Washington Merchants Offer
Inducements to the Buyers
of Holiday Gifts.

DO not need urging to do my Christ.
mas shoppin' early" flashed out a bright
eyed girl on Georgetown car this morn
Ing 1--WE girls that sell the Christmas
things know our business Why, I've rot
all my presents picked out. laid aside
and some paid on them. I don't want
any left-overs for mine, thank you. to
hand out Christmas
This young woman, an employee In one
OF the big department stores also an
nounced an important fact Of interest 90
many who have Christmas purchases to
make. It is that in many Of the stores
provision has. been made for putting
aside articles on which part payment is
made with the assurance that the bal
ance will be paid before the hnal week
preceding Christmas.
Easy for Early shoppers.
Washington merchants this year. II 10
said. have done everything practicable
with their method of conducting their
business to make early Christmas shop
ping possible, practicable and pleasant
They realize, they say. that it Is to their
interest, as well as to that OF their Gus
toners, to avoid, Ii possible. that awfSl
rush which has heretofore characterized
the week before Christmas. They say
there are many who for one reason or
another have to wait until near the holi-
day for their Christmas money. But. 1t
is added, that need not deter purchasers
VINO are In earnest and really want to
buy gifts.
Many stores give credit: others operate
on q cash basis. but many OF the latter.
II Is said. have provided for the reserva-
Inn <%H LII
Is made. provided the purchaser will not
leave the payment Of the balance until
the last moment. This, it Is said. saves
q great deal of time and helps gseatiy to
thin out the Christmas-eve shopping
crowd. For in cases like this the articles
have been selected.
Avoidance Of Confusion.
There is no delay in hunting for them.
sorting them out, comparing them. and a
dozen other little ecceptricities character
isttc OF the purchaser who wants to get
the best he or she can for the money.
OF course, 1t is said. there are stores
where this cannot be done. But In them
the prices are generally low and the srti-
Giles small and perishable-such. for in
stance. as delicate toys. picture veeks
and the like. People are going TO buy
Christmas presents, say the merchants,
whether other things are bought OF not.
The great thing is to get them to do It
now.
There are many things that have to be
bought to run household, 1t Is true, and
some of them are SO indispensably neees-
sary their purchase cannot be postponed.
But the stores where the great rusl, 0c-
ours usually Christmas week ought to be
patronized first, Ii possible, in their opin-
lon, In order to reduce that rush and 10
enable the force Of employees who show
the goods an opportunity to do justice to
the proprietor as we'll as to the customer.
where there's will there's way.
said one of the merchants. land we have
been trying to educate our customers up
with very good results. The proposition
Is SO simple. SO sensible. If you will. that
1t only needs to be presented properly
and the people will be sure to do the
rest. 1t is to their advantage to do So"
Wisdom Exempli6ed.
visit to the big stores where articles
peculiarly appropriate for Christmas Gifts
are sold shows the general public II
awakening to the wisdom OF early shop
ping. Many housewives who have here
tofore protested that they could not spare
the time during the day are beginning to
find that they can, and when they md
that, they find 1t is well worth their
while. according to reports from many OF
the stores.
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