Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-08-03
FOLLOW Nm Cp.

The Morning Journal publishes 20
DAY a little story on the result Of IN
great advertising campaign ot IN
New Mexico Publicity association q
date. II Sc rather interesting, chiefly
because OF the fact that the lates
issue 81 the association bulletin. pub.
llished by the bureau Of immigration
has queries as to New Mexico re-.
sources and opportunities from every
corner Of the United states from Kew
Ensland 20 the Pacific. In the cur
rent bulletin. the immigration bureau
urges especially the importance Of
follow M advertising. The point IL
we'll taken. il Is easy 10 enlist the
curiosity Of the outsider as 70 New
Mexico and 10 bring his first inquiry.
with his interest awakened and HE
address available, the particular man
or company which has what be wants
should keep hammerlng peFsistentiy
ii tina man until he decides to come
to New Mexico. Pefsisteney is what
will win and that alone. Postage
does not cost much and every new
citizen brought in 10 make his home
Ia New Mexico and assist IN the de-
'veiopmeni Of the empire Is a big asset.
so members Of the association
and its membership is rapidly taking
In every business man In New Mexico
SHOULD bear IN mind the effective
ness Of The follow UP" letter. Frank,
concise personal letters which tell the
truth VIII 90 much farther than *
%trayagant claims. and prove much
more convincing.
Another suggestion Of the publicity
association Is 10 put a catchy adver-
tisement Of the new state on your
envelope. Printing IS inexpensive
and a legend about tho Land Of OPP
portumityF or the New State" promi-
nently displayed with your business
heading on envelope and stationery
viii have far reaching results. II will
speak to every visitor In every eastern
home or office as It lies on the desk
table Of every business man or
home seeker and the total pulling
power" Is i~ncalcuiabie.
The business man is urged TO look
these little details Of his part in
The countrywide advertising campaign
Team work viii win in this big
enterprise which has already 50 ef-
fectigely proven its value.
Regarding envelope advertising, the
bulletin says.
"Your attention IL called 10 the
matter On the envelope en-
this bulletin. We have put
there. believing hat II would at
Iract a certain amount Of attention 10
New Mexico, and several business
houses who have large correspondence
81 New Mexico, have followed
suit. We have ventured 10 urge every
business house and individual having
extended correspondence going out
side Of the now state TO place either
his or Femc other copy on their en-
with foreign printed matter
to dcfacr the face OF their en-
yeiopes WI. foreign printed matter.
The back Of the envelope Is almost as
good.
why not try having this or some
brief line Or copy placed on
next order Of e~nyclopes7 II will
you only a trifle more and every
little bit helps. II YOU do not care to
make It general. as Is the case with
envelopes, make II for your dis
riot, or your town. Every envelope
hat goes with a word Of informa-
ion, or a suggestion OF opportunity In
Now Mexico. does its share to ncou
interest abroad. II nothing more,
I proves we are alive; and that is
worth while.
1T has been suggested that we pre-
pare "A printed. circular gummed
for use on the flap Of the
Envelope n furnish these &c mem-
OF the association. The office
would be glad 10 have suggestions ms
o this and 10 know how many mem
pers would care TO use these stickers
4 furnished free.