The sun. [volume] (New York [N.Y.]) 1833-1916, 1910-12-18
larry Medical Advertisements.


Excluding. pr,Idently enough, from
his consideration the activities Of the
chinese. SAMUEL HORTON Brown. W. D..
~ int lined to believe that the earliest
medical advert isement tn be found il
the annOun, rrnent of the opening OF the
baths AT PumpeIi When this hydro
lathic incident Was made known news
was conveyed Ia the public by means Of
writings on tablets affixed to he pillars
II the buildings DR. Brown IL not
SUR hat IN" gdS-.rC Of Venice. covering
sixty wears Of the sixteenth century.
did not contain matter Of this kind. as
they we'll NAV have" In the NsrCurius
PoinicHs published at Leith on Septem-
her ~. 1855 there appears an advertise
ment of That Excellent drink called
by III" Chin.ans TChd bv other nations
FAY. alias Tea and the herb il de-
clar"a by all Physicians approved
Thus early was the valu" of IndOrse-
ment nv the medical man recognized.
lea was regarded as a panacea on its
introduction Ia Europeans. and coffee
was also advertised a. aclr. for all ills
The physician To JAMES / was the con-
cOctor OF DIR. Butler Ale. and received
the high honor Of having his features
reproduced a. IN. Distinguishing adorn-
ment of many tavern signs. a form of
publicity few medical men Of to-day
would cov.t or endure. Tho dragon.
ihe salamander and the phoenix and the
tigure Of PAEACELSUs have all been used
by apothecaries Ia indicate their trade.
precedlnS the mortar and pestle, which
IN still in common Use.
The visitation Of the plague in London
i'm the seventeenth century brought out
a vast number OF cures" and -spe-
cificsr which we're widely advertised in
the public prints. The general STYLE of
thu announcements was much like that
employed in the patent medicines trade
Of to-day. 4 modest appeal for patron
age took this form:
Monsieur hU0UBs famous Remedies for
stopping and preventing the Plague having not
ouIy been recon rn-nded By several certificates
iron, Lyons. Parts. Thoousc. &c brt likewise
rsp~rtmeni-d here by special dircc Ions ~ the
,ords 81 His NsIrsty's Most HonoUrablc Pryy
coinciI. and prov ci by Witnesses upon oath. and
SEVERAL Tryals To he 81 singular virtue and effect,
me- tn be mad At Mr.. DHINSwArrRs at the Foun-
tain IN Fleet S'rr-t"
The famous Remedies came from "A
far country. had high Endorsement and
undoubtedly SOLD we'll The use OF the
names OF distinguished persons is no
new device. a. witness this notice from
a paper Of plague days;
fine late Countess n. KENrs powder mas been
hi., cNp-rimcntei unon divers Effected persons
win admirable success Tue virtues Of ~ against
the Plague sud all malignant di'terr perS are sui
ucieniIy Enuan t., all the Physicians 81 ChriSien
dom and the p'owd~r Itself prepared ny the only
person IT, tug hat ma the true R-rript. H. To be-
mad ~ ih, tnIri rnr' 81 tne ordinary price at Mr.
'uvErrs at M" feathers At the old Pail Mall
near II iamr-'-
Dr. BROWN proves how lttl" the
methods Of p'Ia"ks hnv" changed with
he JIas-aG" of time by r"printing "A
I,a-sag. from the W'rrWriu- Poiii,cus
for November. 1891 declaring
gentlemen. suu are desired T., ,aE- notice.
tina ,f- iHr"iurs Hr~TsorrH durh A. his
h1,i-- ,u Mic nj Green. make and ,ypo-r to
-s.~ loI rc1'uhiI' good tnp-" =" famous L"I~ng-,
~ tee >,Tf.7. supported ipr IN" cure Of cpuslr,p
ZION Cough. N.tnmA,. Hotrs"nc-.. Srungnes,
~ Br"a'n D"Id- To- General disease incident {"
me Lung. tnl sovereign lH'ld"i~ against lh~
frazur rli nlI "tr"r 'nruxipr~ Diseases and
",..r-.r. rtuf, ~ 'hc ~roma"b Nnd for m"r" con
.-ri~f.. - ru, p""r." constantly raven sealed
100 .'Iin lE ',sr - f.rr- an the PAPERS With Mr
1900" l"V-.y- ..- '"rrcr,l al The ,Vn ~ n"
Whit r... r', 'He Nr'e north door ~ Pnui.
,bIrru ~ N.rr' .tus. over against - isun-
flns ,rrrr. .r -. street Wu WILLIAM MI
ven. a' .a... ru. ... tr.rar VI lnTV ri,,-
r'Tg-r.,n.. 8. t... . I.u.uurr 4nd Wr V"nprr
Dr- 80 o.. l... ..... ., frr ~rrrnnrr ~ M,
IJJSai E''i... .-rI 'r other.
!his d. ...J foo prevent me d..ivn, 90: