Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-09-30
IS AFTER
LITERATURE FOR
LAND SHOW
immigration Secretary ExhortS
Every Section to Have Plenty
of Reading Matter to Take to
Chicago,

Advertise at the Land Shows" is
the advice of the secretary of the
bureau Of immigration in this weeks
bulletin Of the New Mexico rublicity
Association. The bulletin says:
The bureau Of immigration has
now practically completed arrange
ments for the New Mexico exhibit at
the United States Land and Irrigation
Exposition in Chicago, November 18th
to December 4th. Practically every
irrigated district in New Mexico and
several of the dry farming districts
have Joined with us in preparing the
display and in bearing the expense Of
the exhibit. 1t is our plan to have .
central exhibit representative of all
the fruit, grain, vegetables, etc, pro-
duced in New Mexico. This has been
carefully prepared by the bureau Of
immigration with the assistance Of
Prof. Fabian Garcia Of the New Mex
leo Agricultural College. insofar as
possible each district is being urged
to specialize in its exhibit upOn some
one product or feature which can be
depended upon to attract attention.
In this way when all the district ex-
hibits are brought together we will
have q comprehensive and convincing
display Of New Mexico products. 1t
Is our intention the funds being
available, to carry on an extensive
line of newspaper advertising in con
nection with this show. Arrange
ments are under way for a smaller
exhibit at the land shows in st. Louis
and Omaha. We have concluded not
to attempt a display at Pittsburg, tho
exposition there coming in october
and the expense being too heavy to
be justified.
In a recent bulletin refernce wa.s
made to the distribution OF district
literature at the land show, 1t is i'm
possible for the bureau OF immigration
to provide sufficient literature for
each district for effective distribution
at these shows. The best we al do
with the funds available Is to pro-
vide general literature on New Mex
leo. We wan to impress upon every
district in New Mexico the import
nee Of having an adequate supply OF
literature for distribution. The liter
allure need not be expensive or bulky,
but is should be carefully prepared
and should present a clinching argu-
ment in favor of the district. Where
a district representative is not present
with us the bureau of immigration
Will see to the distribution of this lit
erature. More than 800, 600 people
the Chicago show last year.
With the publicity being given the
attendance Will be greatly increased
This show comes coineident with the
National Live Stock Show and at
tracts the very best class of farmers
and prospective homeseekers from
the middle and central western states.
1t Is Therefore plain hat distribution
of literature at these shows viii be
well worth the small expense in
volved. Several districts are already
preparing very attractive pamphlets
this purpose. We will be glad TO
be Of any assistance to any member
OF the association in preparing this
literature.
The names of all persons register
ing at the New Mexico exhibit at tho
land show will be published in issues
of the bulletin Immediately following
the exposition.