Omaha daily bee., 1910-07-24

bandolph Hearst straight IN the eye, anu
having thus focused his optics. to tell Mr..
Hearst that anything less than $4,000 per
year is ridiculous salary for the head Of
his newspapers. OF course, unlike the print
ers. whose law is eight hours for the boss,
eight hours for recreation and eight hours
for sleep" Brisbane has never yet, so far
as. recorded. had the nerve to turn In bill
for overtime Even II he should forget
himself and labor nine hours a day occa-
sionauy, he graciously comedies that the
extra time Is covered by his annual sG5, 900.
II asked for a big salary and got it;
then 1 earned it," said Brisbane by way
of concluding the salary discussion.
Mr.. Fairbanks although not an adver-
Using man, displayed a remarkable knowl-
edge of the profession, considering that
he is an outsider, and as II to forever re-
flute the oft-heralded assertion that he is
"clammy as buttermilk and frigd as ice"
he jumped into the optimistic spirit of the
occasion and, as the rural society editor
would write 1t, "he was the life of the
party" Seriously, Mr.. Fairbanks is a
most approachsble and likable man, wholly
undeserving the chilly comment made con
corning him by certain undertaking peri
odicals His presence in Omaha, where he
has often before been visitor, was one
OF the most pleasing and long-to-be-re-
membered features of the convention.
One of the things that must have i'm
pressed the visitors was the harmonious
cooperative spirit that guided the news
papers of Omaha in acquitting themselves
as hosts. Each of the Omaha newspapers
entertained at dinner or luncheon. and
each added its quota to the sum total OF
Omaha hospitality, which is but another
instance of how the press of Omaha up
lifts the name of Omaha
One especially interesting feature of the
convention which In the rush incident TO
the daily grind did not receive the mem
eion It deserved in public print, was the
address of Louis Wiley, president OF the
Daily Newspaper cuban organiza ton
limited to the very highest grade of Amer
lean newspapers. Out of the entire United
States only fifty-three newspapers have
thus far been taken into membership The
Bee is the Omaha representative on this
select list. Some of the others holding
membership and which are representative
of the class. are the Chicago Tribune,
Louisville courler-Journel, Chicago Record
Herald. Kansas City Star. Philadelphia
Ledger and New York World.
Mr.. Wiley brought smile when he said :
Gentlemen, came here to make a speech.
i have given printed copy of that speech
to the secretary. Now then ! am going to
talk to YOU" And he talked but what he
said was spontaneous and strayed widely
from the text of his printed speech. The
printed copy, however, was given wide cir
culation and is held one Of the treas
ured archives. In part. Mr. Wiley said:
This assembage is significant testimony
to the progress OF the cause OF advertising
IA progress uueSampled in the history of
any other calling or activity. and a cause
that has brought to its study and support
some Of the worlds best minds. The AS
ISOLATED Advertising Clubs OF America may
well be termed The American Society OF
, Business Endeavor. 1t Is now practically
impossible 10 do business without adver-
, Using, and assume that this convention
is for the purpose Of promoting the study
, Of the most intelligent methods.
The newspaper advertisement has be-
come an important factor in our civiliza.
ton. II is recognized by the government
as an effective way to communicate in
} telligenoe to the people. and indeed il ID
{ one Of the most popular mediums OF com.
, munication between the citizens. In view
) OF the present popular antagonism e
railroads. perhaps advertising may soor
take the place OF these arteries OF com.
/ merce, ana the slogan don't travel-tele
a phone may give way TO don't travel
advertise II is unnecessary for q mer.
: chant TO travel 20 another city 10 sell hi.
= wares n he has things that are attractlv,
/. and desirable. A simple advertisement n
1 a newspaper In the CIV ~ -.'' h. de
sires To sell may serve a.e r...
a Tho sTowth Of Newspaper auveEusln.