The Brandon news. (Brandon, Miss.) 1892-1961, 1910-06-16
OIL DISTRIBUTION
AN EXACT SCIENCE


Product That 10 Peddled to the
Doors Of Hut and Palace. Accord
Ing to the Rockefeller Plan OF
International Barter.
This Rockefeller Foundation, TO
make story of it, is in reality just
this-it is the dream of a poor boy
come true. 1t is the happy ending
Of an American novel Of real life. 1t
Is the climax of one of the most dra-
matte and impressive careers that
this country, or any other, has ever
known
The dreamer the novel or dra-
ma, whichever you like-began more
than half century ago. 1t began in
a shabby little boarding house in
! Cleveland, in the brain of lad of
eighteen who was clerking for a
shipping and real estate company.
There were at that time about a
million other American boys of the
same age, and not many Of them had
received fewer privileges than this
one. He had been educated partly
in the public schools, but mainly at
home, by his mother and father His
pay, at this time, was sixty cents
day. His hours Of labor were from
breakfast until bedtime. For his
room and meals he was paying 81 a
week, so that his net income-the
basis of his dream of fortune and phi
lanthropy-wasn not more than $135
year.
Even at this time, and with this
income, he built tiny little founda-
ton Of his own. Out Of the sixty
cents day, he set aside a few pen
MES for the church, or for some hun
CRY family, or to drop into some hat
that was passed around in the office.
The notebook in which those little
philanthropic entries were made is
still in existence. It is known by
the name OF Ledger A" in the Rock
efeller family. 1t Is a completely
worn out little notebook. with bro
ken cover and tattered pages of
faded writing, but 1t is one of the
most precious treasures In the Rookie
Teller vaults. 1t has more than a
| personal interest now. It has sud-
denly become historic, because 1t re-
cords the origin Of "the most COM
prehensive scheme Of benevolence in
the whole history Of humanity"
| A6 Adud60Ild1 luSIluCI was SO
strong in this boy that he was not
satisfied with merely paying his share
into the contribution boxes By the
time he was nineteen he had ripened
into an organizer Of benevolence
He was member of a mission
church, which was fast breaking
! down under the weight of a $4,000
mortgage. This sixty cent day
| 4
money, and he did it.
THAT was a proud day." he said
in later years, when the last dollar
was collected"
Little as he knew it, the boy was
then at work upon the fulfilment of
his dream to become perhaps the
greatest getter, and the greatest CIV
er, Of his generation.
Later, when he became a prosper
/ Gus man of business and large af-
| fairs, he still retained the habit of
organizing his giving Awell as his
getting He even went so far as to
organize his family into sort of
! foundation. At the breakfast table
he would distribute the various ap-
peals for help among his children,
requesting them to investigate each
case and make a report to him on
the following day. In this way his
children, and especially his son and
namesake, who is destined to distrib-
ute the revenue of the Rockefeller
fortune, received a Spartan training
In "the difficult art of giving"
The whole bent Of the Rockefeller
mind seems to have been inclined
from the first toward the working
out of this problem of distribution
| The business of the Standard Oil
Company itself is much more a mat
ter of distribution than of production.
1t was unquestionably the first COM
pany that undertook to sell its prod
uct directly to the users on a world
wide scale. For the most part, it de-
livers it's oil, not to wholesalers and
middlemen, but to the family that
burns it, whether it be in the United
States or in the uttermost parts of
the earth. 1t has, for instance, no
| fewer than 5000 tank wagons travel
ing from door to door in the twenty
countries of Europe, selling pints and
quarts of liquid light to whosoever
demands it. Fully $1,000,000 a
week, in foreign gold or its equiva-
| lent, comes to this country to pay for
| the oil that is peddled to the doors
of hut and palace, according to the
Rockefeller plan of international dis
tribution.
! Consequently, both by natural ap-
titude and business experience, Mr..
Rockefeller was well prepared to
work out the problem of distributing
the surplus money of the rich in a
systematic and efficient manner. His
new foundation is no afterthought.
1t is no sudden change of mind or
change of heart. 1t is the natural re-
suit of fifty years of experience and
experiment. What he began to do as
/ a poor boy in Cleveland boarding
house, he is now about to complete
on an international scale-that is the
explanation of the new plan that has
excited so much comment and SO
| much curiosity.
A LITERAL FATE.