The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1910-10-08
CUT IN PRICES
OF f. M. F. CAR
WILL SELL FOR $1,000, A REDuc-
rIoN OF TWENTY PER CENT.
FLANDERS CUT TO
$500

Much interest VIII De di'u''"
among automobilists, prospective pur-
chasers OF cars and among the trade,
nv the announcement made In Detroit
this week.ao of a 20 per cent reduction
I'm the price OF the popular Il. NJ. II.
"sO," several of which are owned in
Calumet. During 1911 the car will sell
nj 81 600 as against $3.50 in 1910 and
1909. The Flanders go" which has
sold at $3.50, will be cut to $500. These
reductions are TO take effect immedi-
ately 1t Is understood that agents
discounts will continue unchanged.
II is said that there has Deem a de-
cided drop I'm the cost of materials and
that cars of proven durability and
workmanship can now be sold for more
reasonable prices than In the past. For
the last two years the industry has
been afflicted with inflated values,
brought about by the rush for mate
rial, which reached the stage where
companies were willing to bid against
each other i'm order to secure prefer
ence The reaction has set in; in fact
il began setting in some time ago,
and the market Is now back TO normal
Pig iron is cheaper and there will be
a decided drop in rubber. so that COM
panies which have the manufacturing
facilities are able to take advantage
of existing conditions.
The fact that the EMF company is
able TO lop off $3.50 from the price of
it's thirty" car is regarded as little
less than sensational and can only be
accounted for by the fact that the
company manufactures the car COM
plete. Another pertinent fact is that
the company is backed by the Morgan
interests and the reduction in the
price of cars can be taken to mean
that it is seeking to broaden it's mar
ket.
To Increase Output.
1t is assuring to find that instead of
retrenching the company is preparing
TO increase it's output. An immense
addition to plant No. l on Piquette
avenue, Detroit. is just being complet-
600. the Detroit Free Press says.
Walter Il. Flanders. president of the
company and the wizard of the auto
mobile industry is responsible for the
new order of things and in making the
announcement he very frankly dis
cussed the details of the situation.
Let me say to YOU" he said. that
an l.. obi 10, la
gin of profit at the reduced cost that
eve did two years ago., We now have
an investment of $7,0O0,OO0, every cent
of which is paid, and we enjoy unll-
mited financial resources. In addition
to this we have a highly developed
manufacturing and selling organization
and we are able to put out every day
eighty cars of the thirty" type and
1875 Flanders cars. so you see we arc
not carrying any burden.
CAS- to present conditions. The price
of materials has dropped. II had I,
drop because we had been having in
fiated values. In producing n perfect
ed car i'm large quantities the manu-
featuring cost has been reduced am
we lOunu tnat lOr l9ll we coulu re-
duce the price and maintain the stand
ard"
Opposite Opinions.
Following the declaration of the +
M. Il. company that there will be a q
per cent reduction of their "30'. and
smaller reduction on their Flander
40" the Detroit Free Press quote
representatives of four other concern
as saying that prices of high CAD
carscannot be cut, and setting up tina
there have been no appreciate de
clines in materials, as President Elan
ders, of the f. M +. company. say
there have been.
A son has ben born to DIR. and Mrs