The sun. [volume] (New York [N.Y.]) 1833-1916, 1910-09-11
WHERE FASHIONS COME rRov
People Who Have an Interest In the Con.
slant Change On Dress

D sfSs-Db t!iis'f SEASON., year IN and ysA-
out. the fashions present thens..lya. b,
an endless succession ~ changes Nhs-.
do they com" from and how de- hey r,lrs,
Who IN vents them? II s..ain- a mv~,.rI.,,y,
business. and there IL IN fact = guud Dies.
81 uncertainty and caprice about 1t. boz, n,
mystery IL ~ regular process SAYS
the London Tunes conducted on definite
and intelli gible principles. which are a.
bottom just m" same old business prin.
cipleS that govern other things
The fa~hions are business and only df
ferent from other business IN the fac, nat
their essential quality is changed, they A,s
clothes illuminated by change The sar.
quality enters into som" other things too.
but not nearly To IN" same extent Tor ysrv
simple and sufficient reasons There /.
NOR" demand and a. the same time mns.
scoop" for change IN dress than IN othsr
things such - furniture. houses. maas
or modes of shaking hands. Chang q
novelty and desired mainly h,scAii-a u Al.
tracts attention end confers distinrtn On.
end thes" objects ar" NOR" Gle tlyalv
attained in proportion 10 the prominence
Of the personal element
Nothing ~ 50 clos" 60 the person A.
clothes, nothing 80 efcCruaily attracts -
tention to the person Al the same time
they ere more p.srishahle than furniture NJ
houses. they need consistent renewals and
the possibilities - variation Ar. unlimit.si
& onsepuently dress oilers a held Tor
fashion ar novelty 80 superior 10 any other
that Il hcS annexed IA" word. and the
fashions hsr" come to- mean novelty in
dr"Ss and especially woul"n- dress f1r
tho same reasons. i"rIus" u - nor" I'M
pOrtEut for women 10 a'Trart T"r~ona ~
4. a 4. a.
IN mems dress but they represent very
trifiing Change aud the men who attarh
inDor'rnc. 80 them ara ~ no account
1hasa oi,-s.-Ns' ions give ia" clue 10 the
prpcs - - producing the fashions Ihsre
R-s thre" persons who have a common
interest IN constant chang" II drs-s they
are, the manufacturer the dress maker and
~" V"g-er. Tn. first two mead no AZ
plpnai on. they want 90 ~.'ll the Commod-
ties they produce and the frequent
changes II stvl@ insure perpetually re-
nsNc 81 demand
without such changes people would 90
or wearing their old things much Longer.
and since there would ~. no iuducement
- buy now ones 80 long a. IN" old served
their uurpo-., ECONOMY would suggest the
usa ~ N" most durable materials The
nurvcvor~' business would shrink accord
Iugly The fashions which compel GUS
TONERS 10 get new things. keen IL going
ItbW. WON. aitNlaI fN'' lfllFV parry CON
c-ru"i 'hs. w"arer. who's" interest IL not
10 h.. AWAY obliged - buy now thnEs'
II looks a. n tho fashions were devised
'or The ban"it - the manufacturer and
h. drasSmaker. who con-pire against The
wear.r Tho answer 20 that u that there
are wearer- and waarerz. those who -,
the fashions and those who follow Il tn.
latter would really gain Il there were no
changes. hut to the former novelty u
essential and their interest j. identical
with that 81 IN. manufacture and The
a rpssmaker: thew ara partners 90 the
business Who are thew
Women who for one reason rr another
is-ir. - attract attention ant b" con
=piruouS They include ladi"- occupying
prpmin"n' positions in the -o"Ial world.
ladir occupying equally or more proni-
mont pprl'iou~ IN IN. stag. h-autI@- IN
society and b,autI"s ONT ~ y Al the-e
reluirn To- be- COU-picIous and an intis-
pausahls means 80 most ~ them - nov
sl'v IN irs-r which attracts attention and
IA tin cuisines them from tho crowd
Thcv ara partners with a." trade they
set IN" fashion other women follow
p.rforr". and here comes IN a curious hit
~ uHvcholORy The leaders of fashion
Lead m order 10 - CDu-picuous th"Ir
example - gradually followed uniIl IN"
fashion - -; q hli-hs.d when every IrAn
has 20 adopt u Tor the pl""-l'- reason 10
rider not to - conspicuous. and then the
PROCESS begIu- all over again