The San Francisco call., 1910-10-31

/&5F-f the attitude OF We halt
you perform sell anything public have
you will of reap you the
high and mighty attitude of the anoned But such
drop the bucket what you will you the public half way
and the public beginning dmy be
but the of hope that where the public spends 81 through
force they viii spend $40 where they believe and approve
In cities throughout the country the public
tons getting busy with publicity promotion sodyng confidence with
the people.
New York Philadelphia. Ptburg and Chicago-hy using
clean cut creative advertising the for branches
That United gas Improvement company Philadelphia realizes
that there such thing establishing public confidence and creating
advertisement We found of inspection that too small
of appreciate the comfort and convenience of
the small appliances to be used with
In another advertisement has this say: Our industrial
department has special ubdprme composed of
whose free of charge all times And the people
responded there inquiries from the businessman the
keeper and the home for information and advice
The New York Edison beginning realize the value
of well written advertising copy Also the Commonwealth Edison
pany Of Chicago,
itself The dependable nature New gas one the
silent factors which contributed small the comfort and
safety of the c millions Are familiar with the modern appi
ances1 If let give you complete information
The Los Angeles and electric company has what calls
are getting satisfactory results.
But this only the many signs of progressive policy adopted
by this company-h adeises the daily papers, calling
the services render the public asking for cooperation by the
prompt report faults that exist and speedy remedy
idea that good lighting would the trade of the Fifth
merchants The Fifth Avenue association asked make the
equipped with FROM to 2 lights costing little than
light for FIVE hours Then the lighting people kept record The night
before the lights turned 42o passed the block
ain hour
weeks during the hour .263 persons passed
same bIock-snd stopped o look at the windows
Then the corporation began advertising campaign the
papers, telling merchants other parts of the city of the Of well
lighted windows
We believe the recruit advertising the Inter
borough New York Mr. Shons has evidently
better after all to have the people his side So the marlborough
telling the people through the all about ITSELF and what
intends to do for them.
These only few instances of public corporations adver
hsng-no doubt there mobut is enough show which
way bowngenoueh give hope that they in the
policy will become universao the
and the corporations
If you to do anything accomplish anything the
result upon the good will of the popedon ignore m don't
try fool hm> Give plans and the widest publicity get the
people going your wayhat succeed if you
reap big
Advertise your all of the people all Of the The
Call and other good morning papers Tell them what they right to
all the comforts
you have Offer they will than half you
will only be frank and deserve their good will approval
Is the following Of $4,000 people worth considerngl
The Call has 10000 daily readers.
Is the advertising that will appeal those readers
looking at2
The Call of advertising that viii tell your
story honestly. frankly and sincerely