The San Francisco call., 1910-12-18
CHRISTMAS SHOPPING ENORMOUS

J.. MOORE. 40 TO 50 O'FarreU
street. Open evenings until Christ
mas A clean sweep OF surplus stock
throughout the entire store is con-
templated for this week. Ii is the
first big clearance sale in this store.
and every nook and corner has been
ransacked to make It thorough.
Hundreds of special articles of fur
niture, carpets and household neces-
sites are cut to half and even more
than half prices, as will be seen by
the announcement in another coli
umn. Handsome Turkish chairs are
reduced TO S10.75. all brass beds to
$3.50. parlor desks 10 S1O.75 and $50
parlor sets TO S3475 Many carpet
remnants. some in large sizes run
ming up to S7is Yards are reduced
regardless of cost To close out
hundreds Of pairs OF curtains whole
sale reductions are made i'm the
prices. aggregating half and in some
cases more than half the regular
price All the fine stock Of pari0r
lamps viii be sacrificed, providing
an opportunity for many to give very
acceptable Christmas gifts at about
half the regular prices. The credit
privilege is good as usual during the
clearance sale.
GOLDEN GATE CLOAK AND SUIT
HOUSE, Market street near Jones.
what is advertised as the greatest
suit event OF the year commences
Monday a this store. The suits I'M
the sale were made for a we'll known
Firth avenue store in New York. but
owing to the strike were delivered
late and came back on the hands of
the manufacture. The reductions are
decisive for quick sale here. s35
SUITS VIII sell tomorrow for S1495
and $3.50 suits for $3.50. All other
reductions are in similar proportion.
with very striking reductions in car
acuI coats. new military coats and
elegant broadcloth coats. Many I'M
expensive Christmas suggestions ap-
pear in the advertisement OF this
house in another column.
MAGNIN & CO., Grant avenue an7
Geary street A special Offering is
made by this house for Monday in
strictly evening dresses. They are
for women and small women in all
the light cOlOrS and pastel shades. in
Guiding white and black. in up 20
date fabrics at s35. $50 and $50.
There are also special sales I'm re-
ceptton and afternoon dresses and
party dresses. One of the most at
tractive handkerchief displays in the
city Is made by this house for the
holidays. the prices ranging from IS
cents to $65 each, and the variety eN-
tending up TO the fine hand embr0id-
cred pure linen handkerchiefs of
most exquisite fneness and rarity.
kOHLER & CHASE. % OFarrell street.
This house appears in the advertising
columns Of The Call today with an
announcement Of special prices this
week on violins and band instru-
ments. violin outfit suggested for
Christmas comprises $40 violin,
$3.50 bow and many necessaries. i'm
cluding instruction book, the entire
price being s11.S0. instead OF S15.75.
as II would be at regular sale. There
are many other special offers i'm band
instruments. cornets. accOrdeOns,
mandOlins. guitars and music rolls
GROSS, stockton and O'Farreu streets.
The great December sale at this
house extends still more forcibly to-
the furs this week and the reduc
tions figure about a third 20 a bali
off former prices. The sale cOm-
prises fur sets and fur coats in all
the popular and fashionable materi-
ais. and all guaranteed as TO quality
and STYLE. The store viii be open
evenings until after Christmas.
THE EMPORIUM. This house invites
attention to it's window displays and
announces that besides the great
holiday attractions offered there will
be a special sale of so street dresses.
afternoon and evening gowns at half
price. commencing Monday.
216 Post street. Phenome-
nal reductions are offered at this
house on account of the dissolution
of the partnership. Waists and other
articles are offered at half price and
neckwear and kindred goods at
fourth of.