The San Francisco call., 1910-10-30
Big DEMAND FOR
CADILLAC CARS

E. r. Benson, sales manager OF the
Cadillac motor car company, who has
just returned to the factory after a
trip through New York, Pennsylvania
and the New England states, has writ
ten to the Morrison Cole motor car
company. local agent for the Cadillac,
that he found conditions extremely an
coura ging so far as the car was con-
cerned.
Benson says that the territory COW
cred on this trip absorbs yearly a third
Of the Cadillac output and that he found
that the dealers in most every instance
were accepting orders only for deliv-
cries to be made after the next two
or three months, their allotments for
that time being already taken.
Benson writes to the local company:
Conditions which l found confirm the
Cadillac policy as laid out before we
began to manufacture the 1911 car. AS
usual, we fixed our schedule of manu-
facture by months and the number of
cars we would ship each day. No
change has been made in this plan,
and there is no probability of an altera-
tion being made.
"One of the most reassuring features
encountered was the general evil
dence of prosperity on the part of the
Cadillac dealers, shown mostly in the
magnificent salesrooms. Several have
just completed costly buildings for the
display and care of the Cadillac cars,
and / also found the Cadillac to be
rapidly gaining prestige among dis
eliminating buyers in the entire ter
ritory covered. This is most gratifying
TO us, as it justifes the Cadillac policy
of educational national advertising and
close cooperation between the factory
and its dealers and the owners
A E. Morrison Of the Morrison Cole
motor car company. local agents for
the Cadillac cars, reports the sale Of
the following cars: Three to owners
living in San Jose, one to Salinas, one
to Oakland. a touring car to Julian
Thorn Of this city and one to j. B.
Lukens of Corning.
Morrison also reports. that four more
carloads of Cadillacs will be received
during the coming week. In the ship
ment will be touring cars and Cadillacs
of the demitonneau type. These cars
should, according to advices received
by the company. arrive in San Francisco
about Tuesday or Wednesday.
At meeting of the national contest
committee of the American automobile
association, Chair
REQ Car man .. " Butter !
Mt
oe.s " Dcc.s.on = decision of II n
Strait, referee of
the Kansas City Star trophy, was over
ruled by the national body, and the
trophy was awarded to the four cylin-
der 80 horsepower REQ. This. is a
notable victory for the REQ. as 1t was
in the lowest priced division and de-
feated cars ranging from $1,000 to
s2.s50 in price, by margins rangins
from 5 to 1000 points; in this strenu
is the same model of the REQ which
has recently won laurels through the
driving of e. Linn Mathewson in SO
mile match race at Denver, and the
car used by l.. L. Whitman in his
record breaking trip across the conti-
nent from New York to San Francisco.
A C. Leonard, manager of the Pacific
coast branch of the Goodyear. rubber
company, has re-
Goodyears Lead ceived word from
-A the 16 different
makes of tires rep
resented at the Michigan state fair. the
Goodyear was the leader in point of
numbers. On the 125 machines exhib-
tied there were 20k sets of Goodyear
tires in use.