The San Francisco call., 1910-03-26
DISTRICT MADE
GIANT STRIDES
Progress of Lake St. Section
Shows What Can Be Done in
Other Parts of the CITY

There Is q movement in progress in
Lake street that is an excellent lesson
for an army Of croskers and a rallying
cry for me far seeing and optimistic.
The writer Of this article once had an
option offered 10 him to take lots in
Lake street at nor 10 exceed $40 a lot.
somewhere between Nineteenth and
Twenty avenues. Lake street
existed only on tie map. There were
no avenues except those shown on
maps and there was no Preside wall
The cutting through Of the street and
avenues cshne in due time and car lines
running east and west through the
Richmond district followed
Pacific heights properties were held
- nigh values because they command
90 me views and the same proposition
made Mob hill and other city eminen-
cies valuable Any one could have seen
llat Lake street views were superb
and that the lay Of the land was fine
and the Preside was q perpetcally i'm
proving neighbor. and that every -nztu-
rsl condition foresha6owed the lots
then pHecura bic for very small sums
would be nrorrhl~Ihousands OF dollars
each. The views Of bay and ocean and
Marin county hills were there: Lake
street was between Two OF the greatest
parked areas In the world: and the
district had sunshine, fresh air and
agreeable climate
No DEMAND THEN
Yet, and All the whole lesson as an
plicsble 10 san Francisco Is based on
thls-the demand for Lake street
properties was practically nil for z
long while The Preside heights dis
IS Hae- -
ern boundary OF tie fine residence sec
Iion that skirted the north shore of
san Francisco ended somewhere about
scott street Every one now sees the
Preside heights naturally form an ex-
tension westward of Pacific heights
and rhat Lake street and the Pre-
side wall section generally carry the
same characteristic conditions out to
Ile Pa skers beach region. ani that the
charms Of scenery possessed al one
end Ot this extended line OF bay shore
territory exist ali the way out
Cldupb-edly every one could have
seen II then. but very few would The
settlement was slow for q time. Lots
advanced 10 Few hundred dollars
each and then 20 thousands Of dol
lars each. and now they are eagerly
sought for AZ top figures.
Vow the property owners have raj
lied 10 do large things in their own
behalf They have not only aTailed
themselves Of ordinary conditions TO
make their homes pleasing. but in ao-
li-ion they have set on foot and have
nearly completed z series OF street
works that have given an unsurpass-
able roadway fer many blocks sn
Lake street smooth. and well laid
bitumeu psTements- The entire re-
sion has felt the awakening and a
dozen avenues have also been improved
with me paTements and sidewalks. ]
and Il Is q pleasure 10 walk through
the district
IN the course Of time Lake street
las been given two inelosed residence
parks Of large extent, one near the /
eastern ends and one al the western
end Of the tEoroughfare. Costly gate
ways, large lots. carefully graded
slopes. building restrictions that ef-
feltualy prevent the entrance Of OBJ
iecLiOlahle features or the erection OF
low class structures. and splendid and
easily accessible building sites have
brought pernanency Of elegance and
ins surance Of time long prosperity to
La Ike street, On the scenic side at least /
The word scenic Is the KEY 10 the
entire matter Lake street viii be the
home Of well 10 do. intelligent and |
refined people, who desire fine sur
roundiugs for their homes as long as
san Francisco stands.
SAME IN OTHER SECTIONS
Why can not this increase Of values
and permanency OF values be repeated !
im quite z number OF other parts OF 1
san Frsncisco2 Scenery and accessi-
bility and building restrictions can do
the same sort Of thing over and over. /
There are thousands Of people in san !
Francisco. unQuestiunably. who do not /
see how the numerous hill sites repeat /
advanta ges that have been OF great i'm
porlance in the enhancement Of real
estate values in older san Francisco
Yer there are thousan nds Of home sites ]
IN the newer sections Of the western /
parts Of the city where the ocean or
the hay or both may be viewed from |
residences all day long
There are many acres OF land that
face southwest, many acres that have
q northerly frontage and even more
acres that look straight out into the
Pa cifc ocean from high hills
There IS no view afforded in any
nefghboring city that can compare
with these san Francisco vistas either
in multitude or in breadth of scope |
and splendor Just as certainly as
other marine view. seetlons nave ao-
rsnced ia value viii these also
The thoughtful attention Of those !
who are interested in the rapid !
growth OF san Francisco may be di-
rected and not unpronta bly, 10 the
lesson that this whole article con- /
rSluS- Inc leSSol - one O DpillAASltls i
and ii is necessary 70 observe only /
= very few common sense rules TO ac
certain that there are great opportu- 1
mites 70 make money a. good invest
meuts IN san Francisco realty
Occasionally the example OF one
man Is pointed out. IN the real estate 4
market. 10 illustrate how certainly /
money is made IN real estate AT this i
tine all OF improved Richmond. all Of /
improved Sunset, Pacific heights and /
Preside heights. as an entirety, are
competent witnesses and counselors 10 /
the .rfuid and 10 the pessimistic-