The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913, 1910-04-03
THE LOCAL
SITUATION

Conditions on the Pacific coast are in
cressingly favorable for most prosperous
year. The unsettled condition Of the eastern
securities market has practically no enect
here where investors converting their
holdings from eastern securities into those
which are more directly connected with
western development.
ments continue TO receive unparalleled at
tention and almost every day brings forth
some new incident TO keep alive the interest
and hold the attention Of even the most
The earlier part Of the week furnished
three important items Of news in their di-
rect bearing the oil industry and its fur
ther development.
The first, and most important was the
news of the incorporation of the $25. 1000
California Arizona Pipe Line Company. An
enterprise that viii be of almost incalculable
benefit TO the oil industry of California.
The second in Importance is the news from
Washington that the navy department has
reached a definite decision TO establish a
number of stations for the storage of fuel
oil. The policy Of the department in regard
to the adoption Of oil for fuel is well known
and means that 1t viii not be adopted Tor
general use 90 the vessels until there is in
storage probably not less than 25.000,0O0
barrels.
As last years production from California
fields was only about 5S, 000. 600 barrels. the
government policy of accommodating such a
vast storage. taken in connection with the
new and immense market that will be pro-
vided by the California Arizona pipe line,
efectually disposes Of any fear of oyerpro-
duction.
The third item. hardly less important than
either of the Others is the report that local
capitalists and their associates, backed by
millions Of eastern capital. acquiring title
to oil lands and oil properties that will in
volve outlay Of between s3,OO0,000 and
S5000.000 for the purchase and between
10000. 600 and SlJ. OO0.000 for fun develop
ment and operation. and are prepared TO ex-
pend up to $50. 100000
T1occ faoA I'll
quire many millions Of dollars to consum-
mate: are an indication of how the oil in
dustry appeals TO the keen businessmen Of
the country. These men build for the future,
always.
For almost two years we have been urging
our clients to invest in the shares Of Calf
industry was only in its infancy, that the
demand for oil was growing larger and lar
ger and that the oil fields of the state
would soon be taxed to the utmost to meet
the increasing demand.
Recent developments confirm and
strengthen us in our opinion. We believe
the industry is still in its infancy-that it
has only just entered upon era of the
most unprecedented prosperity-that the
price Of oil lands and oil shares will have a
still greater advance and that there has
never been in the history Of the oil business
such an opportunity for profitable invest
ment.
The last few weeks have seen great ad-
vance in the market price of many oil stocks
III.
With only ordinary care in the selection of
oil stock investments a far greater return
in the way Of profits and increase of prin-
cipal can be obtained than In any other form
Of investment offered to the public.
Yet. in spite of our belief in the future
prosperity of the oil industry and the
profits to be made from carefully selected
investments, we deem it right at this time
to sound a note of warning against rushing
blindly into anything everything offered
There are many meritorious enterprises but
the investor safeguards his interest by thor
ougb Investigation
We have recommended many good invest
ments 10 our cIients-investments that have
made large profits for them in dividends and
advance in price of the shares We are seek
ing better and better investments for them
all the time and because of our success the
better investments are coming. to u.s. Our
clients know that when we recommend an in
yestment they are safe in following our ad.
vice.
This is the last time the financial review
VIII appear in these columns From now on
IT Will be written solely for The Oil Book,
which Is published on Monday of each week
That publication was originally issued for
the benefit of our clients only but because
Of the wide demand for it we have decided
TO publish il weekly and will send 1T free
10 any one upon request. II is n valuable
publication, profusely illustrated and one
you VIII want 10 keep for future reference.
Let us send it to you.
LINCOLN MORTGAGE & LOAN CO.
14TH FLOOR 1876 GEARY STREET
SAN FRANCISCO
New York Seattle Los Angeles