The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1910-02-21
CHANGE THE NAME
An Old Established Business House
Changes Its Firm Name, Though
There is No Change in the
Ownership and Manage
nent Of the Business.
sPrinsIe Furniture Co." is the New
Name for the Business SO Favor
ably Known for Twenty Years
as Detroit Picture Co."

For several years now. people nave
been asking the members 81 the -
trott Picture co. this question w ny
don't you call your business me urn
ture Company? People don't under
stand They think this Is picture
store. they don't know what sItd'
Making mistake--you ought 10 eau
this a furniture store.
In addition 10 this. business men
generally manufacturers ana wei,
wishing competitors hay" all codnseIth
that in justice TO the extensive iurhl-
ture trade enjoyed by the Detroit flcr
opportunities by adopting nrm name
which would be SPECIFIC or the Iurhl-
ture business. and the men behlhd the
particular business, that az a meeting
OF the directors OF the Detroit Picture
Co. held in their office, Nos. III -lZS
Gratiot-ave, on the sth OF fenru y, ~ !.
the name 10 the "Prtugle Furniture
co" In harmony herewith. articles
notifying such change werf recorded
legal requirements accomplished, es-
tabhshing the ''Pringle Furniture CO..
successors 10 the Detroit Picture GO.
IL is only fair at this time 10 note
that some twenty years ago the De
troit Picture Co was organized ana
occupied very small store on biatlot,
ave. the business being pictures ana
frames Earnest and careful attention
TO this business brought a rapld De
velopment. and other lines or trade
were added. including rugs and car
pets In 800, a large furniture de-
partment was added BY this time the
original small store had extended INTO
a big store. with four hoors. ana m
side OF two years the business had
developed 10 the ownership ana otcu"
panCy OF the entire seven-story build
ing Al Nos 12i-I23 GratiOt-ave, - feet
wide by 160 feet In depth couple OF
years more and we see a factory bulit
on Mechanic-st- immediately IN IN, the
rear OF the store building This rae
tory building is "a feet In width. so
feet In depth and Ave stories nigh
From the third floor up the two
bridges crossing the alley, thus giving
five floors completely through from
Gratiot-ave. 10 Mechanic-st-a total
The firm has pinned It's faith al all
times to quality I'm all goods SOLD
has made "a speciality OF selling the
products OF the best OF the big Grand
Rapids factories, having no hesitation
at any time In publicly advertising
the names OF the factories whose goods
they sell. The result has been that
their furniture business has grown by
leaps and bounds, and today they
carry on their floors the largest selec-
tions In furniture to be found In any
one retail store In the entire state OF
Michigan. Think or "A solid mahogany
spread OF furniture closely packed, Gov
ering a floor space 3iN2i0 feet. quite
a selection. And the same - true IN
the other lines OF furniture, while
their factory facilities, when are con
fined principally 10 the production OF
the finest upholstered pieces OF touches,
mattresses and special creations In tur-
niture. holdings and frames, gives the
firm. at their immediate service a force
OF skilled craftsmen SO that their re-
finishing and reupholstering business
The most practical evidence as 10
the satisfaction this hrm has given ITS
customers is established ny the l1rse
business they have builded The
square deal brings It's reward, and
today the name OF the Detroit Picture
TO-" Is popular one with thousands OF
Detroit people At the same time, IL
will be quickly appreciated that II is
misleading when applied To the furni-
ture trade. and that In adopting the
name OF the "Pringle Furniture Co.
the owners OF the business have taken
very judicious business step. and
have thus incorporated In the name
itself the two great factors OF their
business--the Pringle management and
the big furniture trade
There IL no change In the business
Itself The same ownership and the
same directors. the same superinten-
dents OF departments, and the same
management
been so intimately interviewer with
that OF the Detroit Picture co" ana
who Is probably personally known To
more people In Detroit than any other
one business man. continues as the
general manager OF the Pringle Furni-
ture Co. and will give. as In the years
gone by. that same close, assiduous;
this great business.
Never In the history Of the furniture
trade OF Detroit have business pros
poets been brighter. nor have furniture
merchants made more earnest EFFORTS,
invested more capital in large stocks
for the heneft Of their trade, than AT
the present time. 1T is notably SO witty
the fPringle FurnUure~Co.,' and an
entire remOdeling OF their huge iioors
is taking place. Innovations are being
adopted that are entirely new. Ad-
vantages are being Incorporated Tor
the display OF goods that VIII simply
carry customers into raptures. In the
display. arrangement and harmony OF
selections. will make buying at the
'Pringle Furniture Co" a source OF
intense pleasure.
We dislike very much To note the
disappearance OF the firm Detroit Pie
ture Co" from our advertising pages.
IL has been there So long. SO faithfully.
week after week. and never exploiting
anything OF the sensational or cNag-
gerative--always has represented hon
esty Of statement But we welcome
it's successor. the "Pringte Furniture
Co." In the faith established by past
records. that 10 Is simply a change Of
name and that IN viii stand Ia the
future for the same business integrity
and. we know, success.