The Hawaiian gazette. [volume] (Honolulu [Oahu, Hawaii]) 1865-1918, 1910-02-11
HAWAII WILL Be
ON BOARD WALK
Plans Well Under Way to Open a
Hawaiian Booth at At
lantiC City.
PROMOTION COMMITTEE IN 1T
Lloyd Childs to Be in Charge
Pines, Coffee, Music and
Advertising.

Islands will be undertaken at Atlantic
City this spring and summer in real
earnest by the Hawaii Promotion Com
mittee, and a committee appointed yes
terday by Chairman Bowen will devise
ways and means and a system of finan-
cling to carry the project through. The
advertising proposition will be one of
the most ambitious yet undertaken by
the committee, but all members present
at yesterday Is meeting were unanimous
in the opinion that Atlantic City at
present affords one of the most i'm
portant channels for advertising the
Islands and its products. Should the
promotion committee not be able to
devise ways and means to take up the
project a number of local capitalists
are prepared to form a company and
establish sales bureau at Atlantic
City where Hawaiian pineapples, Kona
coffee and many other products of the
Islands may be sold.
The Atlantic City bureau has been
one of Secretary Woods pet schemes
since the splendid results of the sales
ing at the Seattle exposition, were
brought to the attention of those sup
porting the promotion work, has he
been able to convince skeptics that such
bureau at Atlantic City would be
worth while.
The committee discussed the matter
with enthusiasm and went into all the
pros and cons, and finally came to the
conclusion that such bureau for the
dissemination of information about the
Hawaiian Islands, was not only proper
but imperative. The vote to have a
committee look into the matter was
unanimous. Chairman Bowen appoint
ed w. H. Hoogs, chairman; r. 81. Trent
and Secretary Wood to take up the
question Immediately. If the commit
fee reports favorably it will be after
ascertaining that money for the purpose
is available by loan to start the move
ment.
w. A. Bowen went carefully into the
matter before appointing committee
and stated that possibly "critical Ho-
/ nolulun might ask whether it is in the
province of the promotion committee
4 to 90 into a commercial enterprise
where profits would accrue. He added
i that he believed that under the ear
i cumstances these critics would reallze
4 that the promotion committees work
4 is first of all to advertise the Hawaiian
] Islands and its products. and that IN
4 establishing such sales bureau 1t was
only another means to advertise the
4 Islands and promote interest in It's prod
nets. The members agreed that TINS
4 was the right view of the matter.
The promotion committee was repre-
4. Nv
A. Bowen. Messrs. w. H. Hoogs, j. l..
Mclean, G. F. Bush and Fred L. Wal
dron. Others present were James ID.
] Dole of the Hawaiian Pineapple Com
panv: Mr.. Lyser of Hackfeld & Co.,
4 Frank B. McStocker and James Nc
Candless. The latter, representing
various pineapple, coffee and the
Islands interests at large, were all fav'
4 orable to the establishing of bureau
at Atlantic City and each stated that
if the promotion committee did not take
IN the proposition they were ready ia
stand in, although they favored the pro
motion committee having charge.
Cater to Vast Crowds.
Secretary Wood, in stating the object
of the meeting, said he has realized
the importance of Atlantic City for ad
sand hotels and in winter the daily at
tendance was over $4,000, while in the
summer the crowd numbers several hun
4 dred thousand persons daily He stated
4 that Los Angeles had long maintained
a self supporting bureau there.
He believed the committee would be
I wise in hiring n booth on the famous
4 Board Walk and there display and sell
/. pineapples and coffee and whatever
other products would make a showing
This would, of course, be incidental II
the campaign of advertising the Islands
AS an evidence of the certainty that
this experiment would be successful he
called attention to the splendid results
attained at the Seattle exposition
However, he did not believe the com
4 mittee should 90 into the venture unless
il had $4,000 at its disposal as thai
amount would be necessary to make 9
start. The present financial condition
of the committee did not warrant goinl
into it unless n side financial arrange
ment could be effected. He believed
8 however, that financial support woul'
be given. He believed II would be wis'
To have Hawaiian singers in the booth
as they had at Seattle. They We're
great attraction and did much to assis
in making Hnwnii known TO tine puplle
Chairman Approves.
Chairman Bowen stated that he ha,
been told by Mr.. Hogs, who had beer
in Atlantic city, that there was fin,
s opportunity there 10 advertise Hawaii
He stated, however, that while all mem
bers might be agreed as TO the adyis
ability Of a sales exhibit being eftab
4 lishel and that there was assurance
4 there would BIO profit in the enter
prise, still he WAS forced 20 express th
thought that the committee lackei
fund.-, and some might criticize suel
move on tho part Of the COMMITTEES
Ito did NOT Rlsh ~ ,lay deg IN th
manager policy by keeping eommeI
eial cntegprisp aat " ~, b. Nlshlnl
that the promotion committee coll
taks Il up, bot Ae believed pertonail,
4 as we'll af officially as ehalImau, tia
fhe COMMITTEES could take ears ~ al
project end the committee Hould as
Ia. al ia