The sun. [volume] (New York [N.Y.]) 1833-1916, 1910-12-18
CHRISTMAS SHOPPING SYSTEM
B,i> OT DONIN ~ ma ZINC
TUtIR ne! MAJ or TS.
On nh0 u,kai , i.i.i of rhrer .lhi~
,.if, tor Zach of rno.r size Would
nrnrnbSr >nothrr Mao Nakr,
Rrcor,i Dni, Of the Names amt Prices.


Rrcnr,i Dni, Of the Names ani Prices.
~ror"L -sp..r- agree that the read crush
OF hOhdH" shopping occurs -. tn" IN or
"ight di"- before christmas and that this
la spite uf all preaching 10 ;hc contrary
~ hound To b" 81 for two reasons
The rank and I'll" Of persons who huy
comparatively low priced gifts usually
save up for th" purpose and wait until
the surplus J. nearly equal To the de-
mgnd. and a large ma iority OF shoppers
cannot ar will not make up their minds
what TO hwy until Christmas ~ ~ their
elbow
Cant help ,I" said store mana ger.
vino was telling Of tn. steady inCreas.
IN the ~" of the holiday shopping crowds
lher" l. 40 way on earth of preventing
Jams IA IN" more popular New York stores
just before The holidays. No system has
Yet been invented 30 keep shoppers from
Crowding INTO 80 rtaIn departments and IN
various points. Personally | think a
larg" percentage Of wonan prefer to shop
IN a crowded store. They like crowds
seem To get more fun on, % them. This
year the crowds just before Christmas
ar" likely 20 II" larger than ever whether
IN" - les .lr. or not"
4 sIlerwornan who wa- sure that the
manager had sized w the situation cor
rectly told IT a customer who has man
aged To com. through with living colors
1 know this shopper personally and when
noticed last wear that she carried "a
strip Of paper with three articles. some
times more written opposite every nam.
IN the li-t | was curious. knowing that
oh n Ian las,.s
va. all her poCk"tbook would stand
| asked her about y and this is what |
learned:
For "a week or she studies over the
awful problem what To give to each Of
her husbands relatives and To- each OF
her relatives that will come within a
certain price. getting help often by walk
ing through shop or looking IN shop
windows When she thinks Of something
which might -'nt Uncle Henry or Aunt
Jan" or Aunt Jau-- young daughter
she puts 1t down opposite the person =
name and when she has got down tn.
list begins all over again jotJlng down
an ALTERNATIVE" 4 third tim" she goes
over III" list writing down a third artiC!.
against each name unless she ~ cer'a
that one of the two things already listed
will please the person who gets IT,
Making this last takrs som" time. she /
SAYS, and 1t j. don" mostly AT night. hut +
in The. END il Saves her a lor OF time And
the pr--"nts always turn nur Very salts
fa"torily for all concerned which IL
saving a good deal. | tell her About
On. ".., hefnr" hrI>tnas. mover sooner. h
Sn" stars INT with h"r list about 10 az
10 81 IN m" morning she can yet awav
lF.Nf IN .sNT In
-tor". shops riIi about - and gu'., home
again n account ut h"T small children
In that tim" probably -h. gets through .
with TWO. Jnre., or four names On her list,
inayh" more
IN" nrXr day Sh" repeats this pro
-rUmrr". chInrIuE maybe another stor" .
N"' cr in IN" sam" morning does -h" .
60 - NOR" than y" store. and Dy tn" WAY.
il cry woman would stics - that rul" II
wound say" her tim" and strength :. lot .
lUf VITA W "a lI-t n wouldn't le "lSy - .
= hi
II. 10. {. .hAr IA" ru-r"'n.., with In"
li-' dogs Srri-,-lnE silver i!,'ur'' .
frame. q i4u'J r,.1. nnali., " ""r, rLs.."'
mos tnai 'r"-' tire things would "'..r
,n !Iu"t up ,'g''N.'r B.r sIppp~ing they
,.""t, IN rhuyl..r ipo-- nrst al 81, ..r
frames ana 'nI. inEr IN" assortment
does nj IurlL.G'' on" 'ht' li".s"- h'~ y .
ih,. rri,r nj" cen .,iinr.! - ga" Instead
ri''ur. frames IN" goes ., y.., nee cham
department AMI ''iuo-'.- IN" within In. .
iIEg.rc ia" IA, appurtIUn'-i - ih.f present.
or not 'lnuing "haIn - her liking. She .
lon-,S az w"rH na-S"'- and probably -'l'.ct>
pn"
Having settled that entry un h.r list.
>n' gO..- on t. number two ~ number
seven. according a. tG'. articles opposite. .
those numbers are IN" NOR" IN"Iy u Pc
puuu VA III" ~tp"" she = ~. som" stores
than others a. most shoppers soon ina
rut.
Il az var the ladv with the list made
all usT pLgrha-..- ia three store ana IN
',v' day. shopping only VA ~" morning
and the. result vi - CrDt that -hs VIII
i..Iow tn" same plan thI- year
nI." arnth-r customer sh"-. plin
j. a absolutely Inherent. hyt she -ay- u
work put all right and that N" means
?. -iIck 1" 1T ~" puts down IN "a pl'c"
. paper IT," names II all the p"-son-
~. ru..lu- To- remember AT tnTi-tInI-
ant ru.. amount ~" can AFFORD To spend
~ each. bu' that l. - far ~ sh. gets WITH e
1T
Except III 4 few INSTANCES IN" mas
100 idea what Il" L. sr!ng To- buy until III"
,"t~ IA tn. store she todd me that Sn.
I"D"nd< tot Iu-yir ItIon pu Visiting the
.'Ur,- Nh"u tie. -'''> = pretty tuft"
Va. hk..,. he. s'i- rut hey h-r looks at
h.. tam.'-. SAY There that Will h,' nice
rr 80 and - and ~" pr'"" l. rlgr' too. ,
md huv~ u.
Then ia. scratches that NAM" - tho
~ and watt tor another inspirations
Her plan l. better thIu t. hA'" ~
i At ali. rut IN" pend. dpUhlo III. time
,y.r n.'- -nD1Ilng that H." other "t--
prr"r -p'uhs. ana | don't mink r"r -.
"r,I"u- az" so good other
Not one shopper III iifry has any list
n al and many -f."'id ''.v- IN ~" shops
81 pr.' masking ~ 'h"ir minds about TIA"
l.,-t l:uipitIut purchase.
,i,inr Gui q" Doors >I--prr>