Omaha daily bee., 1910-11-23
TRUTH IS BEST IN ALL THINGS
So Declares Charles A. Alden of Chi.
cagO 70 Ad Club Men.
PUBLICITY AND PATRIOTISM
FOreefuI Address, in which speaker
Says a. Does Not Pay for Busi-
ness Man 60 Lie 60 IIis
Customers.

1T does not pay the business man to lie
TO the public" said Charles A. Alden Of
Chicago 70 the Omaha Ad club at the noon
luncheon at the Rome. 1T certainly does
not pay the advertising man to lie for him
and circulation liar Is no better than any
other kind"
Mr.. Alden's address fairly bristled with
epigrammatic sayings Of this kind.
Lincoln" said the speaker. 'once de-
scribed "a public man Of his acquaintance
I by telling the story Of a steamboat which
had a six-foot boiler and a ten-foot whistle
so that every time they blew the whistle
they had to stop the boat
Publicity and Patriotism.
! Publicity and Patriotism" was the title
Of Mr.. Alden's address and his general
theme was that real publicity which seeks
| after the truth is in line with true patriot
ism and ethical codes. He said:
There have been two secrets to the
1 evOlutiOns OF our American nation which
are working to that fun measure OF lib
] erty which alone will satisfy the genera
| lions OF tomorrow. The first you can trace
| TO the man Of Galilee, who said: I'VE shall
know the truth and the truth shall make
| you free"
We have, Of course. a modern name for
II, a. We have for nearly everything. We
call II publicity. Publicity is all we ask.
| - there a strike or a lockout? We no
longer expect to see the regiments Of
armed men that these things meant a few
snort years ago. Give US the facts. Publish
the tacts. Investigated Investigated In
Vestigate'!! And then spread broadcast the
| established facts and the power OF public
opinion will unlock that factory and start
again the wheels Of industry which ever
the sioe that may have erred. When you
| know the truth you shall be free, not be-
fore.
Is there an epidemic OF disease? Doctors
bring on your medicines Nurses, bring on
your HOlnCn and Rnnfln mini tro ffnng
All you, neighbOrs turn in and lend q
hand. But when you have done all you
cured or buried, the work is only just be-
gun. Investigate and find the cause Pub
lish then broadcast to all the world the
Facts ye find, for only as man shall know
the truth can he be free from other cpl
denies of this kind.
Or It may be there is an epidemic Of false
advertising and people read in their maya
zines and newspapers the wild stress Oi
the mighty dollar as It Is portrayed in the
most ingenious tales OF some fever wrought
IMAGINATION. Come on, We verdant Gus
toners, come on, and buy and buy and
Duy-Ihen try the goods and know the
trHth-and never go there any more
or perohance il may be an epidemic OF
political corruption. What, hol Mr.
States Attorney, come on, we need YOU
est Judge, come on, we need you on the
bench. What, no! ye honest and unfixet
Jurymen, come on, We sadly need your time
ana clearest thought. But when this al
Is done, when the last foul, grating lootei
Of the public purse and pride is given &
period of elaboration in penned up quar-
ters suitable for his porcine kind, the
work is not yet done. The facts must Sc
be driven home that the citizens of every
7 state shall know the truth that neither
, these men alone, nor the system which
made these men, alone is to blame for tn,
corruption OF our commonwealth, but tina
on us lies the burden of responsibility anC
men who from foolishness or negligence
nave failed to exercise their kingy right!
| OF citizenship are particeps criminis II
this black avalanche of political degrade
, ton for If good citizens do not themselve.
vigilantly perform the duties of citizen
ship they have no right to expect thos,
duties to be unselfishly performed by
others This is the truth that knowlnI
shall make us free from future politica
putrefaction.
w g, Whitmore. president of the Boarc
OF Regents OF the University OF Nebraska
I and uncle to Mr.. Alden was present a.
guest OF the club
c. V. Highly Of the Lincoln Ad Men.
= club, brought with him a silver loving ouJ
as gift Of the Lincoln Ad club toker
OF appreciation to the Omaha club for III
p recent trip to Lincoln