The San Francisco call., 1910-08-15
GOWNS BY WIRELESS
ON OCEAN STEAMERS
Husbands Who Cross the Briny,
Beware!
The sea. the sea. the open sea,
The blue, the fresh, the ever free.

-rrom an Olu song
OF course the sea is never free. 1t
usually costs from 500 up, according
to the location of your cabin. But the
latest news from London presages the
end Of the freedom from land worri-
ments, which has contributed no little
popularity of the ocean with persons
VINO are overworked by business and
by extrayagant families, and who like
to get a week or two of uninterrupteJ
rest between continents to store up
energy for the shock of hotel bills and
purchases beyond the rolling main,
says the Louisville Courier-Journal.
Dress making by wireless is the
latest innovation. Husbands who have
been accustomed to sitting down in
their deck chairs and feeling that
there could not be any raids on the
pocketbook until the end of the voy-
age viii now take a new view of
travelling upon the transatlantic fer
ries. An exclusive old Bond street
establishment, which has enjoyed an
honorable career as purWeyor to the
nobility and royalty, has signed con-
tracts with the Cunard line, according
to a cablegram to the New York Her
aid, to exhibit everything in ladies'
wear on board the Mauretania and
Lusitania. An expert representative
will travel on each of the steamers.
Living models will be on board to
wear an expensive array of the latest
style costumes The models will not
only hold receptions, but will promen-
ade the decks to tempt the wives and
daughters of wealthy passengers to
buy clothes. Orders will be trans
mitted by wireless and costumes will
be ready when those who have Or
dered them arrive. The American
provider will settle while his ship is
being Jocked.
No more tedious" hours absorbin g
health .germs from the salt air and
snoozing gloriously from luncheon
until walked up to be told it is time
for tea. No more tedious" hours
playing bridge in his smoking room or
SWITCHBOARD on deck. No more
tedious" days doing the reading that
those things to the regulations of fell
low passengers that ought to be left
unJone, but constitute the sauce
piquant for the feast of idle gable.
Hereafter crossing the Atlantic will be
like being confined for five or six days
in a department store surrounded
by a bottomless ocean. The pessimist
lamented that there was nowhere to
go but out; nowhere to come but in
But the pessimist could at least go
out The father of dress loving
daughter and the husband of wife
who has a granje passion for the
latest thing in everything, and a week
of nothing to do but yield to the
temptations of the puryeyor can not
go out. Imprisoned in gilded cage,
helpless, hapless, he must submit to
the bludgeonings of fate.
1t took brave man to go to sea
when boats were cockleshells and
canvas the only propelling power. 1t
will take a Drawer one when the boats
are hotels and department stores COM
bined. But only on fast steamers at
present will these shopping facilities
be established. Those who have al
ways preferred slow boats, for one
reason-or another, will now find that
they have the added attraction of
freedom from the necessity of discuss
ing clothes throughout the voyage and
being swamped by bills for the same
at the end of 1t.