Semi-weekly herald., 1910-05-23
PROTECTION AGAINST "Apv
FAKES.


Fort Collins aud the Larimer county
boosting organizations have deter
mined TO co operate in an effort for
mutual protection against fake" or
undesirable publicity.
Within the last two years there has
sprung up In Colorado a number OF
journals whose main source Of in
come is derived from the publication
OF Specials paid writeups. and boost
ing propositions. Now, II these maea-
zines and papers have q wide, legiti-
mate circulation. II they have genu.
iney good proposition to offer space
taken in Them is good Investment.
But too often the offer instead of being
boost OF any value is merely hold
up. f. ID. Catlin of Montrose county
at the recent meeting Of the executive
committee of the Western Slope De
velopment congress spoke very plainly
in regard TO this matter declaring that
Montrose county had been preyed upon
during the last twelve months beyond
all reason and that hereafter Mont
rose county would take no space In
any magazine or paper or buy pub
lieity in any fair or exposition unless
Monfrose county was assured, that
Mesa. Delta and Garfield were also
going in and not then until, by proper
investigation. it had been shown that
tho urnuoeifinu had merit
Secretary Mahony OF the chamber OF
commerce has long declared that II
The merchants and real estate men of
Grand Junction would submit every
foreign advertising proposition to him
for Investigation before they signed
any contracts he would save them
sum close to $4,000 every year. or
about Ave times the amount of money
spent In supporting the chamber of
commerce last season, and at the same
time direct the general publicity of
the city along resultful lines. Now II
seems as II sentiment is rapidly
springing up all over the Western
slope looking towards the same thing
lJarimer county in Eastern Colorado
has paved the way and in effect adopt.
ed The program that Secretary Ma
hony has long been advocating. II
the four fruit counties OF the slope
combined in this larger and better
campaigns would follow, there would
be little money wasted and the trend
Of homeseekers would be directed to-
wards western Colorado rather than
into the valleys of the northwest
Grand Junction News.
The above should be given care
fu consideration by every Du-
rangoite. II is apparent that Du-
range is not the only town worked
by such taking concerns as the
Western World, simply Il boom
proposition to rope in outsiders.
Thanks to The Herald, the city
and county officials turned the
fake down, but hardly week
passes that some outfit does not
come along and by misrepresenta-
tion rope in the merchants. The
Western World fake took out
enough money to employ live
secretary to keep Durango before
the world and look after innumer-
able matters Of importance TO this
southwest section. Durango should
have live commercial organixa-
iton and to this end let US take an
interest in electing men as board
down to business, and after organ
ization and the first thing that
should be done is the adoption of
resolution pIedgina the members
not to have anything to do with
outside takers until passed upon
by secret committee of the
board. Every Durango merchant
should sign pledge not to put
up one dollar TO these outsiders un-
less favorabiy passed upon by a
competent committee. Outside
communities are organizing for
self-protection. Durango must do
likewise. One-haif the money spent
on these outside takers would en-
ploy live man at salary Of $125
per month and provide all neces-
sary expenses TO conduct live ad-
vertising campaign. Let us put
stop to squandering our money.
1t pays 10 be decent, also clean on
the inside as well as on the outside.