The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1910-09-23
S|EGEL CO.'S STORE
APERfECT MODEL
Establishment, Newly Reftted and
Enlarged, Takes Rank Among
Finest Stores In Country.

There is not finer establishment
In the United States, devoted TO
women's ready-to-wear suits and
gowns. than the b. Siegel Co.'s De-
troit store. according to the testi-
mony of those who come in close
touch with similar stores throughout
the country. Since last May, the
Siegel store has been undergoing ca
tensive alterations. The addition or
sixth story TO the building gives
much needed space. Although the al
terations are still incomplete. the
opening Of the fall season and the
increased number OF shoppers brought
to the city by the state fair. made it
necessary for the firm to throw open
all their floors. despite the presence
OF workmen.
The new sixth floor IL given over
entirely to the alteration department.
II Is lighted and ventilated by win
dows on three sides and huge sky
lights with prism glass. food the
room with q brilliant light very CRATE
full to the army of over 200 men ana
women tailors and dressmakers who
work upon the altering Of garments.
Specially built tables and chairs are
provided for the seamstresses, with
green shaded electric lights for use
when artificial light Is required. Spe-
cially constructed wardrobes contain
the garments TO be altered, the fine
chiffon and silk frocks being kept by
themselves, the cloth skirts having
their own place, and likewise the
coats, SO that none of the original
freshness Is marred by possible crush
ing. Sewing machines, run by cleo
tricity, whirr away under the control
OF expert operators. This new alter
alton room Is considered triumph
In the way of good ventilation, light
and hygienic surroundings. The EN-
ployes have every comfort and con-
yenience and the result Is q gain in
the quality of the work and the
promptness with which 1t Is turned
out.
On the floor below, the fifth, hand
some individual fitting rooms open
of a main reception room. The walls
are in delicate French gray and gilt,
in the style Of Louis XIV. with old
blue carpet and furnishings. The fit
ting rooms all have triplicate mirrows
so that miladi can see exactly every
angle Of her suit or gown. One room,
carried out in delicate rose pink, Is
kept exclusively for the display and
fitting of the most elaborate and ex-
pensive dresses kept by the Siegel
firm. large room called "the pin
ming room" Is adjacent to the recep-
ton room, and 1t is here all coats
and suits are given the first trying-on
and pinning
The entire fourth floor is given
over to the display OF coats, suits,
dresses and hats for infants and
children and misses. On the third
door, gowns only are shown and on
the second. suits. coats and furs. On
these two floors entire new fixtures
have been put In. all of soft brown
Circassian walnut. Mahogany still
holds its own on the first floor. where
waists, separate skirts and petticoats
are crowded In attractive profusion
Of material and style.
The windows of the Siegel store
are famous for their attractiveness.
Throughout the establishment there
Is an air of metropolitan taste and
smartness, and In the quality and
style of the garments displayed, the
reputation for superiority, the firm
has acquired is everywhere apparent