The Detroit times., 1910-05-07

hers Of the firm have long stood In
the business life of Detroit. Addeo
m this is the evidence of modern pro-
gress and the last cry In smart up-'o-
dateness. The store inside and out
bears the hallmark OF metropolitan
bigness.
Visitors Throng Store.
From the moment of opening at
O'Clock Saturday morning, the spa
cious broad aisles were thronsed
with visitors. and on every hand we're
,cafd complimentary phrases and en-
thusiastic praise OF the artistic ar
rangemen; of the various departments
on the different doors The curtains
were drawn back from the magnit'
cent show windows Friday evening
with the result that a large crowd OF
neople wee attracted 10 the store
and throughout the evening the cor
ner was thronged with men and wo-
men anxious TO get peep AT the
beautifully dressed windows The store
has q frontage on Woodward-aVe. o.
II feet. and on Henryst. Of $50 feet,
the show windows having almost as
much space for display purposes. Inc
curtains OF these windows are I'M
usually artistic and original and are
fashioned OF brown linen, their only
ornamentation the letters F.. t. w.
Co. in monogram form, encircled by
a wreath in self-tones The floors OF
the display windows are carpeted in
dull geen and the wood at the back
is of oak in early English dull finish
carrying out the soft brown tones
which predominant largely throughout
the building.
The main entrance on WOODWARD
ave is through wide doors and
broad aisle runs straight from the
front doors TO the rear of the store
with two aisles on either side and
two sets Of cross aisles Everywhere
is the sense of space. light ami
brightness The fixtures are not moro
than FIVE feet from the floor SO that
there is nothing "a interfere with q
direct light from the spacious win
dows. Against the south wall of tho
building, which of necessity has 10
windows, are placed the three large
elevators and the stairways. The dec
orations of the main floor are very
simple The walls are tinted cream
the pillars having has relief of
deeper tint. the Tungsten lights hang
ing from heavy chains OF Pompeiian
green. and shelves and counters being
made OF the early English finish oak.
How Goods Are Arranged.
Just inside the main door TO the
left Is the mems furnishing depart
ment easy OF access 20 the busy man
shopper, and directly opposite is tEc
leather goods and iewelry, while tie
hosiery and notions are farther down
the aisle on the Henry-st side IN
the main aisle will be found the laces
and embroideries. neckwear, fans and
oil Of those accessories OF womans
dress the ribbons toilet department
and washable dress goods such as
ginghams and percales. In the thirG
aisle are the white goods. gloves. sta.
tioncry. fancy goods. with spcciGl
corner devoted TO an information bu.
reau, checking room and local and
long distance telephones The Mez.
canine balcony with it's pretty green
willow furniture is a comfortable rest
ing place, and is equipped with writ
ing tables and other conveniences for
the shopper. At the extreme end of
the balcony is the business Office
where customers will pay their &c
counts.
The second floor has similar decor.
atoms TO the first and lcontains the
departments devoted To corsets mus
lin underwear. childrens clothes.
silks. colored and black dress goods.
Innings. hannels and cloths. domestic
and fancy linens, blankets. com
forters and shoes
White Capped Maids In Attendance.
The third floor contains the wo.
mems ready-to-wear clothing of all
kinds, with large well-lighted fitting
rooms and workrooms On the Wood.
ward-avel side is a large millinery de
partment. filled with all grades OF
trimmed and .hutrimmed. hats for wo-
mon aud children. Throughout the
third floor the fixtures are mahogany