The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1910-12-03

WASHINGTON, Nov. 4.-That there
may be no misunderstanding of his
proposed recommendation, in his
forthcoming annual report that adver-
Using matter in magazines be taxed
a higher rate of postage, leaving the
rate on reading matter at cent
pound, as at present, Postmaster Gen.
eral Hitchcock yesterday issued the
following statement:
Postmaster General Hitchcock be-
lieves that in carrying out the ad-
ministration's purpose to accomplish
a reasonable increase in the postage
rates on certain kinds of second class
mail distinction should be made be-
tween advertising matter and what is
termed legitimate reading matter. He
does not favor under present condi-
lions an increase in the rates of post
age for carrying reading matter.
Increase Would Be Burden.
Any increase thus applied, he
points out, will place a special burden
On a large number of second class
publications, such as educational Or
religious periodicals, that derive little
OF no profit from advertising.
1T is the circulation of this type
of publications, which aid so effective
ly in the educational and moral adj
vancement of the people, that the
government can best afford to encour-
age. For these publications and also
for any other legitimate reading mat
ter in periodical form Mr.. Hitchcock
suggests a continuation of the present
low postage rate of one cent a pound
and recommends that the proposed
/ increase in rate be applied only to
magazine advertising matter. This
plan would be in full accord with the
statute governing second class mail,
d law that never justified the inclu-
sion under the second class rates of
the vast amounts of advertising now
ansported by the government at a
Tremendous loss.
I'm view of the vanishing postal de-
felt Mr.. Hitchcock thinks that if the
magazines can be required to pay
|
their advertising pages the depart
ment's revenues will be large enough
to warrant one-cent postage on frs
class mail. He does not include news
jlapers in his recommendation because
they are chiefly of local distribution
and do not employ the mails in an!
such manner as the widely circulatin,
magazines.
Tests Show Plan Feasible.
Under the plan proposed it will b,
possible without increasing the ex
f penditure of public funds to utiliz
, for the benefit of the entire peopl
that considerable portion Of the pos
tai revenues now expended to NEE
the cost of special privilege enjoye
, by certain publishers.
Experiments made by the depart
ment show that it is quite feasibl
i to determine the relative weight {
5 the advertising matter and the legiti
nate reading matter carried by tn
magazines, and Mr.. Hitchcock is con
vinced that his plan can be put int
successful operation. In accordanc
with the regulation to be prescribe
AOOSOSOSSSOS9SSS0S0S0SOSO
A LoNDoN-PARIs AERIAL LINZ
M. Gustave Clement, the French al
tomobile manufacturer who recent
achieved the feat of sailing in diril
ible balloon from Compiegne, net
Paris, to London, is convinced that
Paris to- London airship service ca
be maintained as a regular feature
the tourist season during three montl
of the year, the vessel leaving Il
French capital in the morning and 7,
turning the same evening. His init
trip, made October 16, occupied S
hours, beating the be-- time that CT
be made over the 1876 miles separatil
the two great capitals by fastest e
n press trains from Paris and Gala
4 and cross channel steamers betwe
Calais and Dover.-PopuIar Mechant
for December.