Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-11-04
URGES USE OF DISPLAY SPACE
Oklahoma Divine Would Spread Cos
pei by Advertising In the
Daily Papers.

Rev. Albert Edgar Wardner, Jr., of
Emond, Okla, In a sermon In the
First Presbyterian church at Kansas
City recently, declared that the
church should apply the principles of
modern advertising to the work of
religion more than IT is doing at pres
ent. His subject was THE Lost Art
of Advertising for Christ and the
Church" and he affirmed that when
Christ sent out his twelve disciples.
commanding them, go We into all
the world and preach the Gospel to
every creature" he commissioned
them to advertise him and his Cos
Every Christian was intended to
be an advertiser and careful study
of the early centuries Of the church's
history shows that the church grew
with wonderful rapidity because II
advertised Christ and the principles
which he taught. The early Chris
tan went everywhere preaching the
Gospel, and Edward Giggon, the great
historian of the decline and fall or the
Roman empire, in seeking TO account
for the conquest of Christianity over
the paganism of Rome, attributes THIS
largely to the zeal and enthusiasm OF
the early Christians
so long as the church continued
to advertise Christ, it grew In num-
bers and influence and power, but
hnx 4 To hri
teachings to the attention of men, II
ceased to prosper. Martin Luther
brought back power and prosperity to
q decadent church because he adver-
used anew the sweet and simple prin-
ciples of the Gospel of Christ, when
heretofore men had heard only OF
scholasticism, monasticism and &C.
centricism. The great reViNals or
the eighteenth and nineteenth cen
turtles came to the church because
great leaders like Wesley and Ed
wards and Finney and Moody did not
hesitate to advertise Christ, bringing
him persistently and insistently to
the attention of the non-church going
public.
Because of the prayerlessness and
selfishness of a large portion of the
church membership OF today, the
church is not advertising Christ to
the world as it ought and is not
bringing its founder to the forefront
Rs it ought The two great methods
of modern advertising, advertising by
publicity and by personality, are be-
ing ignored sadly by the church.
The church is not making enough
use of the advertising columns OF the
daily press. TO all intents and pur-
poses the official boards of the
churches of this city have relegated
Christ and his Gospel to the finest
print in a part of the paper where no
one sees it unless he is looking for 1t.
The churches of this great city should
use a whole page each Saturday IN
every daily in the city, worthily pre-
senting the claims of religion upon
population three-fourths of whom do
not go to church at all.
But better than display advertising
In the columns of the daily press is
the daily advertising of consistent
Christian life This Is the unanswer-
able argument which the men and
women of the world cannot meet.
And yet Notwithstanding this, it is
today, as Bishop Satterlee once said:
Many in America who are being at
tracted to the church by the teachings
of Christ are being repealed from the
church by the un-Christian lives of
many Of its professed followers