The San Francisco call., 1910-12-12
MODERN MOTORIST
LAUGHS AT WINTER
Advent of Cold, Wet Season No
Longer Sends Auto Into
Storage


Storage
The time is past when the average
automobile owner at the arrival of the
rains and SHOWS and cold of early
winter, sighed, drained his cars ra-
diator, lacked up the wheels and
took to umbrellas and the trolley
Nowadays he raises the top, but
tons on the side curtains, gets
out the robes apd keeps the car in COM
mission all winter long. In almost
is proved by the number of automobiles
daily seen in the streets, for the de-
crease in motor car traffic is so small as
to escape notice entirely.
According to Sales Manager E. r.
Benson of the Cadillac motor car COM
pany, the general use of cars has grown
to such an extent that SaleS-of Cadil-
lac cars at least-show no appreciable
falling off AT the approach of cold and
disagreeable weather.
Saving the man. is the logical rea-
son advanced by Mr.. Benson to explain
year round use and sales of motor cars.
Mr.. Benson goes on to say:
Nowadays a man buys car not only
for the pleasure it will give himself
and the members of his family, but for
the time it will save and the 1ncon-
veniences it will help him to escape.
So what more natural than that he
should use his car steadily in the
winter as in the summer? After all,
car has no opportunity to demonstrate
its real utility until it is used from one
years end to the other. 1t is probably
true that the advances made in body
construction have had much to do with
the changed condition of things The
forward doors keep off the rush of cold
air; the hoods of demi- tonneau bodies
are a very good protection.
'fOn the other hand, why should a man
willingly abandon an invigorating spin
in the clear morning air for tedious
ride in a trolley car-possbly so
possibly cold and poorly ventilated, or
stuffy to the point of suffocation to one
owner of a car, from now until. spring,
will find it among his most useful pos
sessions; a fact which thousands of
owners long ago realized.
TO the growing use of automobiles in
winter is that the Cadillac shipments
and the factory is crowded rs hard now
for production as it was in the late
summer and as it will be in the early
spring"
J.R. Leppo of Santa Rosa has just
written the following letter to the
Diamond rubber
LeppO Likes company; m q n ;,,aosed -
D.aHlO"0 = write you of what
I consider to be
mond castings. 1t is 34x4 tire and has
been in constant use on my White
steamer touring car since June, 1907.
The car during that time has gone over
all kinds of roads in all kinds of
weather and under heavy loads and
the tread is still good and apparently
has much wear left in it. 1t has run
more than 10000 miles-nrobably con-
siderably more. / consider that this
would be splendid record even if the
/ tire had not been in use at all, as or
dinarily the rubber and fabric would
have deteriorated so that it would be
rotten. However, the rubber seems to
No repair has ever been made upon the
casing. While other Diamond tires
which I have used upon this same and
other cars have given me good service,
1 consider this one entitled to- be re-
corded
"A motor car either of the runabout
touring or heavy Limousine type is
liable to skid, and
Continental New TO procure a tire
Antiskid Tire earlpEmebbt eear1pEeeeb1e equally fdr
times of the year
has been sought long by the car
owner" says an official of the Contf-
mental caoutchoue company. in the
of winter, when payements and roads
are slippery. muddy or icy, the new
ally holds the car in a straight course
The tread, constructed with many rub
ber studded projections. grips the road
surface, assures powerful traction and
affords instant starting on the most
slippery pavementS or removal from
the deepest mud holes. IT is in every
way tire for every rpose-resilient.
long wearing and comfortable The
rubber tread will not harm the softest
roadbed nor will it be prohibited from
use on the most restricted drives. Con
tinental traXion tread tires are built
with the same careful attention to
detail as regards quality and superior
workmanship which has always kept
the name of Continental famous The
rubber studs can not become loose. as
they are integrally constructed and can
not separate from the body of the tire
itself, The costa reasonable advance
/ over the plain tread casing-fs to cover
the increased cost of manufacture and
is much less than other types now
offered the motoring. public. The rub
Der studs wear slowly on heavy roads
or under hard driving"
All three of the Fiat cars that Felice
Nazzaro, Louis Wagner and Ralph de
. Palma drove in the
/ Fast Fiat Cars. grand prize road
for California sas cace on aa SNaVannah Novemba4
this country, as they have been sold
and delivered to their new owners
Smith of Los Angeles, Cal; Wagner's
machine has been purchased by Mrs F.
a. Hamilton. of Riverside, n. Y, who
owns two other Flats. and De Palma's
racer is now the property of E. F. Hew-
! lett of Los Angeles and San Francisco
/ The two California men plan to use the
cars as runabouts most of the time, but
may enter them in the Portola road
race on New Years day.
E. c. Collins reports that the perma-
nent quarters of the Cartercar automo-
! bile company at
! jcartercar IN foveI the corner of Polk
! into New Home street and Golden
! a Gate avenue, will
be in shape within
/ few weeks for the selling force to
! take possession of the salesroom.