Rocky Ford enterprise., 1910-12-23
ARKANSAS VALLEY COMMERCIAL ASSOCIATION
General Report On Land and Irrigation Exposi-
tion Chicago November 10 to December

Jenkins, Mr.. Marvin, c. A. Johnson.
d. L. Joehnck and C. A. Challgren
being chosen at the association meet
ing held at La Junta on November End
to put in place and supervise the ex-
hibit the exhibit during the Land
Show. beg to render the following re-
port: ....
The Collection Of Exhibits.
The major portion of the exhibit
consisted of material collected from
displays shown by Prowers, Bent,
Otero and Pueblo counties at the
Eighteenth National Irrigation Con-
gress held at Pueblo, Colorado. Ma
terial collected from these exhibits
was stored in cold and common
storage at Pueblo awaiting ship
ment to Chicago. In addition to
this matter, fair collection was
made directly from the field and
shipped to Pueblo in proper time for
loading. which took place on Novem-
Der 10th; the entire display. includ-
ing literature filling one refrigerator
car.
D., L. Joehnck left for Chicago on
November 18th to arrange for the
preparation of the booth and placing
Of the exhibit. Everything was in
readiness for show at p. m. Novem-
Der 18th. which was the opening hour
Of the Land Show. .r
The Arkansas Valley booths were
Nos. s. 9, Z, 8 and 8. Sec. 90" The
entire length Of the five booths was
fifey-two feet, six inches, by eleven
feet deep.
The shelving for display purposes
was put into this booth at the expense
Of the Valley Association and may b.
described as follows: For plate fruit.
vegetables, grain sacks, boxed apples
and glass jars with fruit, jellies. ETC.,
terraced shelving was used. running
from a point three feet from the front
Of the booth to a point four feet high
from the floor at the back OF the booth
on top Of which were placed the grain
panels running the full length of the
booth. The terraced shelving effect
was carried to the length OF forty
two feet.
AS a comparison Of the Arkansas
Valley display to those of other ex-
hibitors. 1t must be admitted that our
show excelled any shown In variety OF
farm products and the spectator was
thoroughly impressed with the gen.
uineness Of our products. being tina.
our fruit and other display was not
exaggerated as was common In manv
of the other exhibits.
The Union Pacific railroad had on
display products from every state
through which their road passes.
Mich occupied a very large space in
the Coliseum. As this system extends
over considerable territory. 1t took in
crops from states In the middle west
TO the western coast. II is estimated
that the expense Of this display ag-
gregated not less than $4,000 to
100000.
The Arkansas valley exhibit con-
tanned the only honey display on the
main floor of the Coliseum. This was
furnished by Mr.. Lewis Swink. though
considerably smaller than that shown
at the Irrigation Congress, it was ad-
mired by a very large number OF visi-
tors and caused considerable inquiry.
The one other honey display was
shown on the balcony. but could not
be compared with the one in our
booth.
On account Of the crowded condi-
ton of the booth arrangements in the
buildings. 1t was impossible to secure
a suitable photograph Of our exhibit,
also the pillars In front of the booth
cbstructed to the extent that II was
impracticable to photograph SO long a
booth.
In the most conspicuous place and
extending the full length OF the booth
was placed a sign:
"Arkansas Valley Of Colorado
1t was soon discovered. Judging
from remarks Of casual spectators,
that the word Arkansas affiliated the
exhibit with the state of Arkansas.
zach to the dislike Of those in charge
cSthe work. We found 1t. therefore.
ne0 0ssary to add many placards
describing its location, etc, in Colo
1ado. In spite Of this. many remarks
were still made by visitors passing
by, viz: "oh this is Arkansas" For
this reason, those in the booth were
required to do much loud talking ex-
planning that the display was that of
Colorado and not Of Arkansas. We
thoroughly believe that in furthering
this publicity work, some action
should be taken to make that part of
the name less conspicuous in order
to eliminate the confusion.
A small display was contributed to
the Colorado State Exhibit, made up
of specimens from all over the state
and placed in an office building on
the ground floor at the stock yards
outside of the International Stock
Show" grounds.
Those representing the. Arkansas
Valley Association exclusively were
J. C. Horn, d. L. Joehnck and c. A.