davidaulloa/AmericanStories huggingface dataset:
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1910-10-14

"The telegram" says Advertisip :
and Selling, 'is a common, little
crude, yellow and black affair, but
with what avidity we reach for it!
That is because we have learned to
associate it with information of i'm
Dortance. All the costly deckle-edge
stock and exquisite printing and en-
bossing in many colors that money
can buy could not add anything to the
face value of the telegram, The mes
sage is the thing. If your advertising
gets the reputation of having the real
meat in 1t, people will reach for It
and hang ON to II.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1910-10-14

run minute the silence was broken only
ny the murmur OF mems voices In the
library adjoining. The Major had com
pany IL seemed.
rhis Is 'goOd-by.' Ardea; I'm going
tomorrow. Can't we part friends?" ne
said, when the silence had begun TO
rankie unbearably.
You've hurt me-" she declared turn
ing again 10 the window.
You've hurt me. more than once,
no retorted, raising his voice more than
he meant 10; and she faced about
| quickly, holding up a warning finger.
'Mr Hennilssr and Mr.. Young Dick
son are In the library with grandpa
They viii hear you"
II don't care. came here tonight
| with heart full OF what few good
things there are left In me. and you
you are so wrapped up in that beggar
that didn't kill"
'Hushl" she commanded, impera-
lively. Grandfather has not heard:
he knows nothing. and he must
nev-"
The murmur OF voices In the adioln-
Ing room had suddenly become a storm.
with the smooth tones OF Mr. Henniker
vainly trying TO allay t. In the thick
OF II the door Of communication flew
open and n white-h haired, ferce-mous-
tached figure OF wrath appeared on the
threshold For moment Toms boy
ish awe of the old autocrat Of Deer
Trace came uppermost and he was
tempted TO run away. But the wrath
was not directed at him. Indeed. the
Major seemed not to see him.
Whats all this I'm hearing now To-
the ve'y first time about these heah
low-d down. schemln scoundrels that
want to mix thei-uh white-niggeh
blood with ouhs?" he roared at Ardea,
quite beside himself with passion.
Wasn't 1t enough that they should use
my name and rob my good friend Ca
leb? That snivelin young houn' -dug
must pay his cou't to you while"
The Majors face had been growing
redder, and he choked In sheer poverty
Of speech. Moreover. Tom had come
between; had taken Ardea in his arms
protectingly and was fronting the fire.
brand Dabney like a man.
That's enough, Major" he said e.
family. You mustn't say things you'll
b1 9piA9 AoA AANtl gou tpoA uUWU a DlE, |
Miss Ardea is like the king: she can
do no wrong"
There was a gasping pause, the |
sound Of a big man breathing hard, |
followed by the slamming OF the door. |
and they were alone together again. |
Ardea crying softly, with her face hid
den on the shoulder Of shielding.
"Oh, isn't it terrible2" she sobbed; |
and Tom held her the closer.
Never mind" he comforted. "You
know he will be heartbroken when he
comes to himself. You are his one eve
amb, Ardea.'
Il know" she faltered; but o Tom!
It was so unnecessary; SO wretchedly
lists more than two
whole months since-since Vincent
Farley broke the engagement, and"
He held her at arms length to look
1t her, but she hid her face in ,ler
lands.
Broke the engagement" he exclaim-
ID, almost roughly. why did he do
hat?"
She stood before him with her hands
lasped and the lear-welled eyes meet
ng his bravely.
Because / told him I told him I
ould not marry him without first tell
ng him that loved you, Tom; that
lad been loving you always and in
pite of everything" she said.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1910-10-14
Frisco Has Child Linguist Prodigy

/ cocious rate in other studies and has
had her full share of outdoor romp-
ing. Dolls are still her companions
when the weather keeps her in.
Her advancement is simply due to
the way she was educated" her moth
er said. Il began when she was three
weeks OF age by placing beautiful pic
lures on the walls Of her nursery.
From the first she was accustomed to
the best literature. We did not re-
cite silly nursery rhymes to her, but
only the best Instead of giving her
the stories usually told to children I
read to her from the Bible and from
mythology. She had Latin from the
cradle.
AT three months / read to Cherie
from the Latin writer's and recited for
her from such poems as Crossing the
Bar At eight months she began to.
talk. At the age OF one year, she
could scan from Virgil and she read
before she was two. l was teaching
her the language all the time.
AT three she could operate a tyne
writer. By its use she learned TO
spell and also to memorize what she
was writing 1t was by copying DO
ems and articles on the machine that
she learned much that she knows
When she was at this age Puck &C.
cepted and printed little poem of
hers. Afterward she became a regU-
lar contributor to St. Nicholas. She
did not learn to write with the pen
until she was four We have always
made play of her work. Games sim
liar to authors were devised for his.
tory and mythology"
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1910-10-14

Woman's Life. This dropping out ia
very easy, but even when prosperity
comes, and large social functions are
possible, it is too late to gain that
most valuable possession, friendship,
which is entirely independent of finan.
cial success. To have and to hold a
place in the social life Of the world
is not only the right but the duty Of
the young wife who desires to have d
home In its truest and best senses.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1910-10-14

To simply live alone, with no pro
vision for the qualification Of the so
cial instincts, is apt to prove too Sc
we're a strain upon the reserve forces
Of even the happiest marriage. There
is come excuse outside the home
wherein no thought is given to social
pleasure, while the wife Is apt to
grow petty and personal, and so less
attractive as she shuts herself away
from intercourse with Others says
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1910-10-14

RULES FOR ADVERTISERS

The first rule for effective ad-
vertising is Simplicity" Let
there be simplicity in the way
the text is written, the illustra-
tions made; in the designing, in
the color scheme. The only rela-
tive to simplicity" is "Vul-
garity," and they're not on
speaking terms. They are twin
sisters, however, so that if you
are not courting one you must
be under the spell of the other.
The second rule is Direct
ness" Come right to the point.
Make the statement decisive.
positive-just as if you believed
1t yourself. 1t can be done with
out presumption. You do not
have to apologize for merit in
YOU. goods, therefore your state
ment must be as convincing as
your product is good.
The third rule is Have Indi--
viduality." You can do this
without offending simplicity and
directness, and yet remain con-
sistent to them. Don't blindly
follow the leaders.
The fourth rule is "Be a Hardy
Annual" Don't expect to keep
your business running for ten
years by advertising in one.
You will have to keep it up and
make It better each time. The
methods of last year are out of
date this year. The buying pub
lie is independent and not
chained to you. 1t is your task
to keep them interested and
convinced that your goods are
the goods.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1910-10-14
You may talk to one man;
your advertising talks to the
world.--Mahin.
falr AdvertlsIna Pald.

Col. I. M, Dunn, the secretary Of the
Danville, KY, fair, is thoroughly con
vinced of the value of county news
paper advertising. He advertised the
fair this year in no other way; cut
all posters, bills and other ways which
cost much but give little results and
confined himself exclusively to the
newspapers.
The result, Colonel Dunn says, is
that the Danville fair made money
this year, the first time in many years
He says he will use nothing but the
country press in the future and ad
vises others seeking profitable ;dver
tising to do likewise.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1910-10-14

The woman was lightly clad and evil
IDENTIFY not too well off
Have you no heart" she asked.
None" The mans answer was
gruff, almost harsh.
"None whatever?"
Absolutely none"
Then guess you may give me
Eolna as AiRaN "-Tit-B Bit&
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1910-10-14
"Them ArtIeea!U

Lady Artist-Do ycu belong to that
ship over there?
Sailor--Yes, Miss.
Lady Artist-Then would you mind
goosening all those ropes2 They are
much too tight. and besides, can't
draw straight lines.--Punch.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1910-10-14

There are some advertisers who
speak so highly Of their wares as to
be almost certain to disappoint those
who buy. 1t would be impossible to
furnish goods that are equal to some
descriptions we read.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1910-10-14
Accounted For.

Bacon-This paper says that the
German emperor has rs titles"
Egbert-I always wondered what
made the dnds Of his mustache turn
np so.--Yonkers Statesman.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1910-10-14
No TrIck a All.

''You say he's trying to capitalize
his sorPows. How can man do that?"
HE is writing novel based on his
experience Ia the wheat pit
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1910-10-14
Few.

Few men are happy as their neigh.
bors think them, or as miserable as
they believe themselves to Wash.
angton Post.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1910-10-14

When a man says he is 1ooI5ine
around" and has not vet quite decided
what he win engage in, we know what
-Aa On bis mind: An automobile agency
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1910-10-14
The Mystery in Advertising.

1t is commonly thought that adver-
tising is a mysterious thing tlat
makes some people rich and some
poor, whereas, in my opinion, the
term advertising was merely coined
to conveniently differentiate the writ
ten from the spoken word.
1t is, therefore, purely and simply
salesmanship, and no man has yet
risen to ask the why and wherefore
Of vending merchandise.-H. T. Nor.
gan in Springfield Gill; News.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1910-10-14

A $3.50 nugget OF gold was found re-
Gently Embedded IN the skull Of an ele-
Dhant.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1910-08-14
Mr.. Carlisle and the Presidency

| In more than one of the eulogies OF the
late John G.. Carlisle the opinion Is eX-
pressed that but for his unfortunate con-
nection with the second Cleveland ADMIN
istration he might have reached the pres
idency.
Mr.. Carlisle suffered in his fortunes Sc
verely from that connection. but not to
that extent. For. as a matter or fact, ne
was never in danger of the presidential
lightning. He was out of line geograph-
icaly and out of touch temperamentally
with all serious presidential speculation
and maneuvering. The mention OF his
name was but a personal compliment,
well deserved, but with no practical mean
ing. He himself was probably never mis-
led for moment by what his friends
were good enough 10 say on the subject.
He had lived too long in sight of the
White House and in communication with
a number of its occupants to be fiuttered
by any suggestions relating to the place
personal to himself
And his best friends have reason to be
glad that he never sought or reached the
office. His gifts. notable in their way,
were not in that line. He would probably
have failed in the White House. Pulled
and hauled as he would have been by
factions and contending individuals; i'm
posed upon as he would have been by
sharpers and sef-seekers attracted by his
lack of suspicion and driving power; ham
pered as he would have been by his early
record on the silver question brought into
conflict with his later larger thought and
more profound convictions, he would have
lamented his promotion and closed his
term in a sort of agony.
When approached with the lure of the
Treasury portfolio Mr.. Carlisle had
reached and was filing the office for
which he possessed exceptional qualifica-
tons. The Senate was pre-eminently his
field. His knowledge of the law was
thorough. His experience in national
law-making had extended over fifteen
years, six Of them spent as Speaker Of
the House. He was leading parliament
tartan, and an unsurpassed summer-up
in protracted controversy. After rhet-
orleans and hair-splitters and all-around
sapheads had contributed to the debate
and confused the subject beyond their
fondest desires, Mr.. Carlisle could take
the mess, denude it of nonsense and ex-
travagance, and give it an intelligent
meaning and workable value Some Of
his performances Of that kind in the House
were the admiration OF both sides.
He was never presidential quantity
and never SO regarded himself. He had
few If any Illusions. being Unconditional
and his mind working with the precision
of a machine. Had he remained in the
Senate he might have died in harness
there. to the end a great authority on
national questions of the first moment.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1910-08-14
The GORE CHARGES.
From the Buffalo News.

From the Buffalo News
1t is grave injustice to speak OF
Charges" against Vice President shef-
man. and only political opponents care
less of every propriety IN War Iale en- en-
ploy that term in speaking of the core
vaporing.
From the Memphis Commercial-Appeai
Vice President sherman Sloueli
against Senator Gore is without cause
Gore was under no obligation to tip him
the wink that he was mentioned III INC
Indian lands sale.
From The IndiananoIis News.
Mr. Sherman's grievance would feaily
seem 10 he against the indlscreel MI
McMurray and his associates.
From the Kansas City Times.
The Indian scandal in Oklahoma Is
getting no better with all possible
rapidity.
From the Wilmington Every Evening
Very persistently the name OF wee
President Sherman intrudeS ltseil mo
the investigation of the bribery scahuai
in connection with the attempted pul
chase of Indian lands in Oklahoma FOR
the credit of the country 1t is hoped MI.
Sherman will be able to show that the
without warrant.
From the Newark Star
The continued and careless use OF the
Vice Presidents name in lndlan iaiu
contracts scandal investigation must De
very annoying in certain quarters.
From the Providence Evening Tribune.
III Senator Gore is making charges on
moral grounds, as he contends, he
shouldn't hold them back so long, surely,
as TO create the suspicion that they are
preferred TO- POLITICAL effect
Evening star. [volume] (Washington, D.C.) 1854-1972, 1910-08-14
ESPERANTO.

From the Rochester Post-Express.
A ball game umpired in Esperanto
may be all right, but a report Of the
game in the same tongue ought to be
more comprehensive than the average
diamond dialect account.
From the Albany Evening Journal
"Tri frapumo' is Esperanto for
three strikes. but it looks more like
the name of some of that fruit-and-
cream stuff that they serve at the soda
fountains.
From the Jacksonville Times-Cnion.
One good thing about those Esperanto
plays of Shakespeare-all English
speaking peoples will understand them
we'll.
From the Rochester Herald.
LAS You Like It. is to be given in
Esneranto down in Washington this
month. We like it in English better.
From the Baltimore san.
Washington will be the capital Of Espe.
ranto next week.
From the Topeka state Journal.
During the international congress of
the Esperantists which is to be held
in Washington, u. c., before long.
church services are to be conducted in
the proposed universal language. But
it doesn't matter SO much i'm what Ian
guage prayers are uttered It's the
statd of mind and heart or the folk
making them which count.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1910-08-14
HOBBLE SKIRTS.

From the Albany Evening Journal.
We have observed that the hobble skirt
is more in the photographic columns or the
newspapers than in the streets.
From the Philadelphia Evening Telegraph.
We don't want any sweet girl To think
that we are trying to flirt with her If We
should smile when we meet her coming
down the street strapped up in one OF
those hobble skirts. We would probably
smile the same way IL We saw kangaroo
come hopping along.
From the Cumberland Times.
One of the things you should not worry
about is whether it is a ''hobble' or hop
ple'' skirt
From the Houston Post.
No hobble skirts for Houston. The
pinionIess beauties of Houston Will never
be pittypat walkers.
From the San Francisco Bee.
vast amount of literature has been
written about the "hobble skirt. but no
BODY vet has explained how the women
who wear them get their feet up on the
first stem of the street cars.
From the Milwaukee Sentinel.
Women contic.,o te reac the oesusy roc
and vet y,aar outlandish basket hats ana
dresses that resemble the shape OF po-
tato sack.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1910-08-14
Woodruff of New York.

Mr. Woodruff of New York, whom the
public insists on knowing as Tim
dropped in at Beverly the other day and
chatted bit with the President. Later,
the newspaper correspondents tackled
him for an interview, but got no more
than the statement that the question of
a successor to him as chairman of the
republican state committee had not been
settled. He may succeed himself He
announces no candidacy, but it is known
that he would not refuse to serve longer.
He likes politics, has the means to afford
the game, and plays it, even his OPP
ponents concede, with no little skill.
Six months and more ago Mr.. Woodruff
was under a heavy fire. His scalp was
demanded. Matters went so far that
Senator Root journeyed home for the
express purpose of insisting on his resig-
nation. There was conference between
the two, and important developments
were predicted. But nothing happened
Mr. Woodruff held on, kissed off, all
questions as to when he would let go,
and continued to keep his eye on the
gun. His eye is still glued to the weapon
The republicans of New York might do
a great deal worse than by standing by
this man. He knows the way around as
well as any member of his party. Per-
sonally he is very popular. He both
wins and loses well. He never frets and
he never bolts. After factional row
no matter how bitter. he takes his place
and moves against the common enemy
Considering his years of service and
the work he has done, Mr. Woodruff has
had but a meager personal reward He
has long looked in vain toward the
governors chair. More than once he has
hoped for a seat in the United States
Senate. At two national conventions-in
1902 and I9OS-there was 4 suggestion of
Evening star. [volume] (Washington, D.C.) 1854-1972, 1910-08-14
The Unassuming Expert,

Belinda Bell a-fishing went.
She wore her prettiest hat
And was a picture of content
AS in the boat she sat.
With high-heeled shoes and slken hos
And simple frock but fine.
She talked and watched the fish tina
rose,
But never cast line.
No catch, they said, Belinda made
While out a-fishing there
Beneath the parasol whose shade
Saved her complexion fair.
But we know better, you and l,
Since cards have come our way
All neatly Sraved, TO notify
Friends Of her wedding GaJ.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1910-08-14
An American Characteristic.

The foreign visitor to the United States
who thinks to see herds of buffalo graz
ing on the plains in Ohio and to near
the whoops of wild Indians In the out
skirts of New York city has passed into
tradition. Most of our guests are now
fairly we'll aware Of the fact that the
frontiers have been pushed back many
hundreds of miles from the Atlantic ports
and that in fact the United States is
fairly civilized region. Nevertheless, our
visitors are not entirely deprived OF suS-
eestions that American civilization is still
a comparative condition. Tragic enter
tainment is offered them from time to
time with what must be startling sudden
ness, even when they are in the heart OF
our most populous region. Ihe other
night the Duke of MOntpensier, near-helr
to the supposititious throne of france
Jared forth on the West Side OF New
York at night for adventure with frlenos'
accompanied by plain clothes policemen
Even while the party was complaining Oh
the monotonous quietude shooting al
fray took place, with the result that one
man dropped dead at the ducal feet and
another was found dying few yards
away. On Tuesday the President of Chile.
on his departure from New York, was
treated to another form of American
diversion. The mayor of New York was
shot by an assassin a few moments after
the DISTINGUISHED traveller had been con-
versing with him.
The truth is that the United States Is
in SPOTS and at times as lawless as even
the most remote corners of the world
The other day in Texas mob of white
a community of negroes, without provo
cation or warrant They rushed the un-
fortunate blacks with guns and pistols
and killed number which has been esti-
mated at from twelve to twenty-four. the
exact fatalities remaining undisclosed to
date. No previous crime had been COM
mitted TO provoke the raid, which has
been denounced by even the usually
apologize newspapers of the state as a
wanton crime bringing disgrace upon the
commonwealth. Ordinary lynchings are
common No longer does the burning
alive of mob's victim arouse the coun-
try to expressions of horror, for these
variations of the lynch law theme have
been repeated so frequently as to lose
their power to shock the people. Strike
riots occur with almost periodical fire.
quency. A disregard for human life pre-
press the thoughtful visitor as domi-
nant characteristic of the American civil
Zation.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1910-08-14
Municipal Spells.

When Mayor Gaynor's assailant fired
the shot which came within an ace OF
taking his life he exclaimed: "You took
my bread and butter away from me-
In all his subsequent talks on the sub
ject of his crime Gallagher has indicated
that in his view the mayor had by dis
missing him from the public service de-
prived him Of that to which he had a
perfect right. The policeman who was
suspended from duty for saying that the
mayor was going to be shot for interfer-
ing with the jobs held by the people put
the same idea in about the same form.
These expressions are evidences of the
conflict that has been waged recently in
New York between the mayor and the
spoismen. They disclose the old notion,
now happily passing out OF vogue, that
a city government is primarily means
to the end of giving employment to a
large number of people.
The institution of civil service systems
in municipal affairs has been only slowly
accom- >lished in this country. but at last
progress is being scored in this direc-
ton, and the day OF the municipal spoils-
man is plainly drawing to a close In
Kansas City recently complete merit
system has been instituted, going so far
as to compel even the incumbents to
prove their efficiency by standing ex-
aminations in competition with new
corners. One result of the adoption of
the commission plan of city government
has been the material elimination of the
spoils principle.
Mayor Gaynor's work in squeezing out
the sinecures from the municipal service
in New York has been quietly accom-
plished. The country at large has not
been aware of the full extent of it, but
New York politicians and place holders
have been keenly alive to the fact that
they were in danger of losing an immense
measure of Office spoils. Gallagher's ex-
preston as he fired the shot was sue
cinct cry of protest against the applica-
ton of business principles to municipal
government. In virtually every large
city in this country vast sums of money
are annually squandered in the mainte-
nance of corps of place holders who rem
der only a trifling return for their en-
ployment These men are voters with
real or supposed influence with small
groups Of their neighbors. They are the
working parts Of political machines.
Their elimination will mean in great de-
gree the emancipation of our cities from
the grip of corrupt partisan politics and
the encouragement of the idea that not
the republic but government is oppor-
tunity.