The Norfolk weekly news-journal., 1910-02-25

FIG. XXXIr-AN ATTRACTIVE sIGNBoARD.
mand, especially for male stock. IL
the stuff is growthy and of fair quail
ity it will bring prices considerably in
advance of the ordinary market.
Advertising.
one of the best ways to reach the
farmer trade is to advertise in the
country newspapers. These reach the
bulk Of the farmers in their territory.
especially the progressive ones, and
will bring your stuff to their attention
in a way that nothing else will do
Do not coniine your advertising entire
ly to the want ad. page. When you
have stuff to sell get rid of it quickly
by attraCtively got up ads. Merchants
have found newspaper advertising a
necessary part of their business. 1t ia
Just as necessary to the farmer who
has stuff to sell. How should the pub
lie know that the farmer has some
thing to sell if he keeps the fact So
cret?
\ large number of the people who
are Interested in your stock will drive
for sale divided up into small lunches
of uniform size, as they show off bet
ter in this way.
As general rule. it is best to show
the smallest ones first and the larger
ones later working the prospective
buyer up to Il climax. as it We're. If
you have the sire ut hand and in good
IL l,A hnl II, in n
sales. Never miSrepresent your stuff,
but do not hesitate to point out all the
good points that the animals possess.
1t will be advantageous in establish
ing Il permanent trade to guarantee
the animals to be as represented. the
males to be breeders and the females
to be safe with young if sold that way.
You will occasionally get an animal
back. it is true, but the loss on few
such animals will be more than made
up by the increased confidence people
will have in You.
For answering such inquiries as
come by mail letter heads and return
envelopes are great advantage.
Printed stationery gives buSinesSlike
think he is dealing with business
man. \ cut OF some of your best an
imals adds to the attractiveness Of the
| letter head. Such a cut can be made
| from a good photograph for not more
| than $50. 1t is best to have the
| printer order it for you, as he will
| know the style that will 90 best with
the paper YOU are using. If one Of the
| boys or girls has Il kodak a print of
one or two of your best animals in
| closed with replies will give the pro-
| spective buyer Il better idea Of what
you have to offer than any description
would. BE honest in your descrip-
tions and do not hesitate to state the
animals faults fully.
Selling to Rreecers.
AS your home trade grows and you
| gradually work into Il higher grade of
stock you will begin to want higher
prices. TO get them you must sell to
breeders. To reach these in large
numbers advertising in one or more of
the agricultural papers that circulate
in your territory is necessary. \ sim
pie card will bring many replies. When
you have something special to offer a
large al. will prove profitable.
OF course most of the sales made IN
this way will be by letter, though an
! occasional man will come to see the
stuff. If you live more than a mile
from town it will pay to make arrange
mcuts with the liveryman to bring ont
unexpected visitors at your expense
Little things like this help TO create a
favorable impression, Where there are
many inquiries TO answer typewriter
is great advantage, as letters writer
in this way are much heater and mor'
businesslike. With a few days prac
tice one of the boys or girls will b.
able TO write at least as fast as b.
hand and put out very neat letter