The Lake County times. [volume] (Hammond, Ind.) 1906-1933, 1910-09-16
GET IN THE
GAME If YOU
ARE awake

There is important food for thought
in an article printed in a contemporary.
that manufacturers, business men and
others in the cities of Hammond, East
Chicago and Indiana Harbor might do
we'll to initiate Says the article:
Made in Indianapolis" How would
that look on all the hundreds of thou
sands of products that are shipped out
of Indianapolis? That town of Grand
Rapids is a wide-awake place. Up
there they have a city trademark which
is affixed to almost all the things
manufactured in that city. Goods
from Grand Rapids
1t is a pleasing little design which
the boosters of that town have adopt
ed-probably you've seen it and if
you've seen it you'll not forget the sem
sation of things going on in that town.
The little label trademark registered)
radiates the prosperity, the force. the
effectiveness of Grand Rapids.
But this is not boost for Grand
Rapids-it's for Indianapolis. Here is
an idea that Indianapolis can use-in
a day when every town is on the tip
toe of interest in this matter of COM
| munity boosting. How many thousand
| pSOPAc ~ YOU SuppoSC SEC iidL NidHQ
| Rapids trademark every year-live
| with it? 1t doesn't cost Grand Rapids
anything, much. The original outlay
| is comparatively nil. But the amount
| of advertising = and advertising is
4 craftsmanship. and that is money-that
Grand Rapids is getting out of that
one idea would break any adding ma
chine with the strongest multiplying
| device VET MI M he ret
/ Towns all over the country are wax
4 ing up to this national advertising
campaign. Grand Rapids is not the
only one. Des Moines. Rochester, Sc
| attic, Los Angeles-all these commu-
| mites are in the game, and they are
putting up all the money they can rake
and scrape to get at the national bust
ness. They are getting at it hand over
| fist.
Des Moines has just started its cam
pagn. That town, about one-third the
size OF Indianapolis. is spending over
$4,000 this year in national advertis-
ing They Will spend more next veal
those Des Moines men.
Lafayette Young, Jr. who is at the
head of the Greater Des Moines'
committee, an organization of the
heads of the thirty largest business
concerns in Des Moines, fought hare
until he could get some of the more
conservative members to see that So
600 is very moderate amount for al
advertising campaign in the nationa
field. He will have no difficulty mex
year. The returns are coming in.
, Probably every man who reads Thu
has already seen the copy they put on
and knows the Des Moines trademark
that golden ear of Iowa corn which
forms the moving force for that in
spring sentence, "Des Moines Doe
| Things" No one who has seen tn,
advertising copy of Des Moines doubt
that for a single minute.
'Des Moines is certainly well known
j back east" said Mr.. Eugene Stipp o
the law firm of Stipp & Perry, recent
ly. He has just returned from bust
ness trip to Boston and surroundin,
points. Il was fairly besieged wit
questions by the business men o
} Lynn Mass" That is a very small
l news item from a Des Moines pape
5 Of last week.
2 No one ever asks that question an
t more. Does advertising pay?" 1t i