The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-03-25
Value of Commercial Organ
izations to City Among
Matters Touched Up.
HARRY S. BURNHANs, OF JACK
SoNvILLE, SPEAKS TO LARGE
GATHERING OF MERCHANTS
AND BUSINESS MEN AND
WARNS THEM OF THE NUMER.
Gus r A K e ADVERTISING
SCHEMES.

Fake advertising, the worthless.
ness Of it, and the good to come
from the commercial organization
were matters upon which Harry S.
Burnhans, the Jacksonville man who
has been here for several days in
the interest of the organization of
the Retail Merchants Association,
spoke on yesterday afternoon at $3.50
o'clock to a number of Pensacola
business men. The address was de-
livered in the meeting rooms of the
Merchants Association, and was
heard with close interest by the
gentlemen present, who represented
many lines of business. After the
address by Mr.. Burnhans. a move
ment was started to further increase
the membership in the local branch
of the Retail Mems organization. and
one of the first to add his name to
the list yesterday was Geo. H. Her
vey, manager of the San Carlos ho-
tel.
GOOD IN ORGANIZATION.
Mr.. Burnhans, speaking hurriedly
because he had to leave on the 5 p.
m. train yesterday, gave a good idea
of what good can be accomplished
by the organization of commercial in
terets, such Capitalization of eff
forts being the means of accomplish
ing wonders when it came to mutual
benefits to the merchants and the
business interests of any community.
Citing what organization would do,
he called attention to the organized
effort made on July 4, 1776, at Phila-
delphia, when thirty-six men started
something when they attached sig
natures to the declaration of inde-
pendence." Coming nearer tr present
date of history, he recited the desola-
tion following the Civil war when the
entire Southland was in the throes OF
the most tangled of business condi-
tions. System had been disordered
the entire machinery of government
and state had been cast to the winds.
Organized effort. however, the speak
ef said, brought things back to their
normal WUnsakon an time 4cemenrfng
the np-North and nosSouth claim
when the boys in blue met the boys
in gray in 1898 and fought for
grand union, clasping hands and
shouldering gun to ward off common
foe for a common country.~ United.
the South was even doing more by
organization, he said. 1t had even
reached the point of progressiveness
and advancement where the mills of
Lowell and Lynn were even now COM
ing to the Southland or even closing
UP altogether. E4
THE NEWSPAPERS.
"But | want to say" exclaimed Mr..
Burnham, that you must not neglect
your newspapers, especially the
dailies. For, I say, they are the
strongest, the biggest and the best
friends that you have. They are
never asleep, and their energies are
never useless. Space they devote to
the interests of their town must not
be measured on the basis of dollars
and cents. They are tireless in their
energies to build the towns, and go to
them with a chronicle of the pro-
ceedings of the board of trade. They
will be ready to accept It and print
it, and give publicity whenever ask
ed. Don't overlook the newspapers.
l have been in the advertising busi-
ness for the past fifteen years and
have watched its progress. Score.
cards, bills of fare and menu advertis-
ing may be good, but the price paid
for it is all out of sight for the value
received"
Mr.. Burnhans, in support of his
claim that newspaper and magazine
advertising was the more advantage
Gus, cited the examples of well-known
advertising agencies, spending a mil
lion dallars a year in advertising and
paying men one thousand dollars per
month to properly care for this expen-
diture. He also bore upon the fact
of good copy, we1l-written and attrac-
tive. Several examples of firm,
agency and inyidual advertising were
also recounted in detail to prove the
worth of newspaper advertising,
since none of the advertising of the
Continued on Page Two)