The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-04-29
BY Associated Press.


New York, April 2S.-George AIDE
was among the speakers at the joint
banquet in this city tonight of the AS
sociated Press and the American News
paper Publishers Association at the
Waldorf-Astoria, delivering brief ad-
dress on Helping the Editor" Mr..
Ade said
"Mr Toastmaster and Gentlemen:
The A. P. is great institution.
Around newspaper office we always
felt easy in our minds if we knew that
the A. P. was on the job. My out-of-
town assignment was usually given to
me in the following words: Send in a
good story-the A. P. will cover the
facts.
81 respect the A P. because it has
nothing to do with the Sunday supple S
ment. The A. P. never sent in a
heavy editorial at 10 p. m. and marked
it must 1t never ordered pictures to
go with the stuff and it never came
around the next day to inquire why 1t
had not been played up. The A. p.
bears the same relation to the modern
American newspaper that the solid
business man does to the modern
American family. 1t stands in the
background, provides the wherewithal.
keeps out of the spotlight, takes all
of the blame and gets mighty little
glory. Respected but not featured on
the front page. When there is a
grand jubilee, father and the A. P. are
behind the potted palms with the or
chestra checking up the expenses. >
Il am glad to be here for several
reasons. Now that you may have for
gotten what you paid for it, am will
/ ing to meet the gentlemen who bought
afaa III Jis-0 7 er,1I
ment of capital letters and a job lot of
Chicago vernaeular, and you thought
| you were getting a new brand of
humor. Very often | would weaken
when it came time to sign the vouch-
ers. Then l would read some of the
other syndicate stuff and take courage.
WHAT MEN THINK.
Every man who has not tried IL
thinks that he can edit a newspaper,
write a comic opera and manage a
hotel. i still believe that | know lot
about the hotel business.
when l went to Chicago to help
| Victor F. Lawson uplift community
!, that did not want to be uplifted I
noticed every day, in going to the roof
| garden, large and well-lighted apart
| meH in which number of nobby gen.
tlemen were seated at roll-top desks
talking about circulation. Most OF
I them were smoking and the more they
smoked, the more enthusiastic they
became about the circulation. /
learned that these aristocrats of our
profession were what is known as the
business end of the paper. About the
| time we began to diagram the daily
| murder they would put on their top
coats and dok-skin gloves and saunter
over to the Auditorium hotel. In those
| days if young man from somewhere
| out in the corn belt came to the Office
and applied for a job he was asked IL
| he had attended a first-c1ass western
! college. If he replied yes and could
produce letter from the professor Of
English showing that he had written
articles for the college paper, he was
| put into the editorial department at
| SIS a week If he could prove abso-
lutely that he had not attended any
college, he was assigned to the busi-
| ness department at $40 a week.
Il learned upon investigation that
had made a mistake in taking up the
| literaery end of the game so / re-
solved to go in for advertising. There
fore I became an author and a play
wright. After ten years in the rare
fed atmosphere of dramatic art as
practiced today at two dollars a seat
| or four dollars on the sidewalk, feel
| that l am peculiarly qualified to dis
cuss American newspapers. I can pro-
ceed with safety because if say any
thing uncomplimentary, have a scrap
book to prove that they began it.
|, EVERYBODY WANTS TO HELP.
Everybody wants to help the editor
Not as regards cheaper wood-pulp or
keeping down the pay roll, but with
| suggestions for filling up the paper
Most people still believe that every
newspaper must hustle every night TO
| get enough copy to separate the advsr.
| tisements. Being a postgraduate I
CONTINUED on Second Page)