The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-03-10

| and actually muzz1e the curb stoners,
| or pootleggers,' who are ordinarily IT.
responsible, they pay no taxes, no oc-
| cupatfon tax. they maintain no office,
they spend no money to advertise their
country They are pFivileged characs ers,
VINO watch for your clients and mine,
ana they say mean malicious things
about US and we have no remedy, be-
cause they are irresponsible
Several letters received by US in an
sWer 10 our circular letter, contained
the statement. that there should be
legislation against the curb stoner, IN
which movement we would heartily con-
cur. Every man to engage in the reai
estate business. should be required to
n a1ntain an office in a dignif1ed way
and advertise his country. For the good
of our stale, this should be accomplish
ed, to say nothing of the benefits to
our fraternity.
ton committee. A great deal can be
done by securing rates and proper con-
cessions from railroads. One of the pro-
motors of the Topeka association, has
advised us that since the organization
of your local association. you have Sc
cured stopover privileges at Topeka on
excursion tickets. which privilege had
not been enjoyed for 20 years
Legislation is also very important -
be looked after by our association II
we had been organized at the time OF
the last session OF the legislature, we
who are active in immigration work,
those We have today in the way OF
transportation
g westward the course of Empire
takes her way and &c west young man
and grow up with the country, are
two timely proverbs which are still
proving the truth and wisdom expressed
in them. People of the east are emf
grating west today to a greater extent
than for years, and we want TINS the
greatest agricultural state in the IN
ion, to profit by the excellent popula-
ton that has the energy and ambition,
to leave the old homestead, father ana
mother, brothers and sisters u secure
letter opportunities and advantages LOT
themselves and their boys and girls.
Just think of it: Rhode Island and 9TH
er New England states. have a popula-
ton of over 470 for every square mile.
Kansas has a population of only 20 for
every square mile. What, as 1t were,
a Founders area we have yet to popu-
late. A wonderful opportunity for the
SctiVe real estate people OF kansas
Now is the time to unite and formulate
means and methods by which the great
est good can be accomplished to US all
and to the state in general
Morrow's Address.
Estate Wide Advertising" was dis
cussed by Marco Morrow, an advert1s-
ing man. He said, in part:
"You are real estate men, am an
advertising man. I know that you are
the most progressive, the most 1ntell-
gent, the most Wide-awake, the most
enterprising, the most up and doing
real estate men in your respective
communities.
Il know this. as more than dozen
of you have confessed as much
"Weu, I will say that it is only my
fatal modesty which keeps me from
telling you what whale of an adver-
Using man I am. (Laughter.)
I'VE are both inclined to look on
the dark side of things; it is difficult
f,,- 10 IanI int a
ar pessimistic; we never can see pros
pective rise in value; we just hate to
become enthusiastic.
advertising is simply one of the
tools of salesmanship. and you have to
have a man behind the tool. Adver-
Using has a. two-fold function; the
frsc, to find a buyer and seller. and
the second is to- create buyer and
seller. asr
''You are a passing medium through
which the exchange takes place. You
are a live wire instead of a lump OF
mud. Kansas must not be trailer
from the other states tables. What's
the matter with Kansas? You know
what is the matter. There is no or
ganized effort worthy the name to Sc
cure homeseekers for the state.
ST don't know how possible it is to
persuade the powers that be in the
state of Kansas to make a state ap-
propriate for advertising. But 1 do
know 1t is Impossible without strong
public sentiment in it's favor, and that
sentiment will never exist until 1t is
called into being by such an organiza-
ton as you gentlemen will perfect here
at this convention.
"You will need, first of all, secre-
tary paid a sufficient salary to enable
him to devote all his time to the work.
He must be, as all real estate men are,
a hustler and a live one. Every men,
Der of the association must bind him
% a month
must pay it into your advertising
fund"
Yesterday afternoon an informal
business session was held, during
which the proposed bylaws of the
new organization were read for the
first time This morning the men again
met at $3.50 for further consideration
of the bylaws.