The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1910-05-26
NEW PRODUCT
FROM TIE PINE
Continued from Page One.)

Continued from Page One.)
Juice drink has already been served to
thousands The juice bottled is the
pure, refined juice of the fresh pine. the
process for preservation retaining IN
definitely The fresh pine flavor and
aroma, something that pinappe han
dlers have been trying to do ever since
pines We're first canned and the juices
ran away to waste.
Room for Growth.
In view of the large and increasing
sale of grape juice, estimated at 100000
cases per annum, the marked advant-
ages of pineapple juice over grape juice
as a beverage and the general trade
comments on its superiority over grape
Juice, and further, in view Of the i'm
mediate success of the pineapple juice
on the mainland markets, the company
decided to establish a plant for the
production Of this product, and Will
proceed at once with an energetic cam
paign for lis wider Introduction.
President Dole and Secretary Adams
Of the company stated yesterday that
the new company was started with
63S4 shares of treasury stock, Of which
1000 were offered for the Honolulu
stock market These were all
taken up yesterday by inside parties
and the officers cabled to the Coast
to have a large allotment of shares
for Honolulu. Yesterday they received
a reply giving them 1000 shares add
tional. These shares are to be offered
through all the local stock brokers and
the officers state that the demand al
ready made is certain to place the
new company on a firm footing.
Medical Byproducts
In addition to the pineapple juice,
which the company believes will be
come as popular on the mainland as
the Hawaiian canned pineapple, the
company will market certain medicinal
preparations which they expect to re
cover from the pineapple waste The
experiments along this line are not com
plete, but have gone far enough to show
great possibilities The chief article
in question is Bromelin,' the diges-
tive and proteolvtic property Of pine
apple, similar to pepsln, papain and
trypsln.
Acquired San Jose Plant.
The company also proposes to go into
the packing of pineapples in glass jars
aud has acquired the entire property
and business of the Hyde Shaw com
panv of San Jose, California. one OF
the few concerns which has made d
success of packing fruits in glass jars.
The latter company owns a valuable
property in San Jose, and has as con
sumers the very best concerns in the
United States.
The output of this factory is report
ed to clear about $4,000 a year The
new owners do not propose to enlarge
the output at present, but to run it
along for a wear or more III a con
servative manner. Two of the largest
stock holders in the Hawaiian Pineapple
Company, ]. H. Hunt and !. Blumelin,
together with E. r. Shaw. formerly
sales manager for the " Economy Jar, -
will watch the San Jose business as
directors.
The company has acquired the en-
tire rights to certain machinery and
processes. on which their patent attor
neys report that they will secure very
full and complete patents. The use of
this machinery and process has the
effect Of greatly improving the quai-
ty of any canned fruits and vegeta-
bles upon which it is used, its use has
no objectionable features, nor is it
expensive either to install or operate.
Regarding its results, it is sufficient
10 say that its use enables a pineapple
cannery to pack standard goods
nearly equal in color and flavor to or
binary ''eXtraS.
The capital stock of the company has
been placed at $500, 900, the par value
of the shares being $4,000. 1t is the
intention to hold 100000 Of this in
the treasury for the present, making
the issued capital 10000 shares or
$4,000
The Hawaiian Pineapple Company re
ceives as payment 1866 shares for
The lease of necessary grounds and
building at the lwilei cannery, the
rights to the juice business and a five
year contract for juice at a nominal
price, the rights to the medicinal prod
ucts of the Juice, the rights to the pat
ents pending in the name of L. L. Ar
mold and all the machinery. piping and
apparatus installed at the canncrv in
connection with the Juice business. L. Il.
Shaw receives for his rights and in
iFitNLN ooHD SLdit9 VI q pan Ndluc VI
100000.
The company has already undertaken
permanent improvements which will az
gregate about $1,000 and has further
entered into contracts for bottles and
other supplies. store cards. trade an
uouHeeneuts, amounting to about $40
600.
The pineapple juice will be packed
In tour-ounce. eight-ounce, pint, quart
and half-gaIlon bottles, the same as
WeIch 5 grape juice, and VIII be re
tailed at the same price, with the same
profits to the jobbers and retailers. At
these prices an average profit oil 4 dollar
a ease Is expected, out OF which viii
be paid thirty cents a case Tor adver-
Using.
We plan to pack from 10000 to
10000 eases this summer, said PreSi-
dent Dole yesterday, land enough more
next fall and winter to bring the first
year ; pack up to $4,000 cases.
- We do not intend to pay any divi-
dends the first year, but If the project
pans out as wei as we expect, we see
no reason why we should not commence
the disbursement OF good dividend
within eighteen months, as We expect
to pack at least 100000 eases next year.
If conditions justify it, we intend later
to still further expand our output The