The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1910-01-29
EVERY RECORD OF
PAsT IS SMASHED
At 1910 SHOW
Artistically, Internationally and Fl
nancially, the D. A. D. A. Exhibi-
ton Has Surpassed all Local
History.
show Does Not Mark the Climax Of
The Local Selling Season, How
ever; Far From 1t.

With rancous uproar OF horns and
3uhilant echo OF cheers from the
cnthusiastic. IL wearied. exhibitors,
mhe greatest automobile show ever
held In Detroit will come TO an end
kats III o'clock tonight. It had been 9
\ ancceeE In every point-artistically
intentionally and financially. And In
,&very respect Il has eclipsed the
.Bhows OF the past to an even greater
decree than each one OF them has ex-
|celled It's predecessors.
With the rush OF Saturday night in
lNshich will be afforded the last oppor-
Innity 20 many TO see the show, still
IN prospect, the management predicts
Mhhr the total attendance for the week
mill come very close to $4,000. What
Iover the final count may indicate,
DCwevor, there have been a plenty of
people out. The dealers could have
done very little business. had the
Icruwda been larger. Unless larger
Budding IL available for the purpose
NJ the show next year, some radical
move will have TO be maze to limit
bhe attendance.
b Cool Million In Business.
Fighting through the swirl, TO get
Ma the selling arguments with the vari-
bus prospects" the Detroit dealers
&hve disposed OF nearly 1000 cars dur
ing the week or course. the lighter
Efades pretominated In the sales
Numerically. Yet an average price Of
$1,000 per car would be a very con-
wervative estimate OF the volume OF
khe business transacted. which will put
4he total for the show at a cool million
eof dollars.
n Not more than half OF these cars
nave been disposed OF in Detroit, how
ever. The city is the main distribu.
ting point for the state and some
sOf the local distributors enjoy
even more extended territory. Agents
have been present at the show
from virtually every city in the
state. making arrangements for their
1916 models. through the local state
agencies and factory branches. Sew
erhl large orders have been received
from business concerns in the state
and Michigan shares with Detroit the
success OF the third ID. A. d. A. show.
A feature of the show OF yesterday
was q formal tender Of appreciation to
~. Leroy Pelletier, now advertising
manager or one OF the largest Detroit
factories, and not connected with the
1nOw Of this winter In any official Ca
pacity, on account of the press OF
other business. 1t was Mr.. Pelletier,
However, who managed the two pre-
ceoing shows Of the association and
whose genius II was that adapted the
wayne Gardens to the scheme OF
motor car display, that has proven
= m n.
guest OF honor at a dinner where Presi-
dent Lane. Of the d. A. ID. A., and
other members OF the local trade said
10 many pleasant things about him as
20 necessitate a vivid blush on Mr.
Pelletier's classic features, every
time the recollection of the affair re-
ours.
Trade Publications Feature Il.
The importance OF the show is mani
Gested In the columns OF space de-
voted to II In the various national
motor publications. Motor Age, which
keached the show last night, had a
4tAR man on the job all week, cover
fng the new cars which were being
shown for the first time, and was re
Dieta with photographs OF the show
itself and the cars on display. Others
~ the trade publications have devoted
kulU a. much space to the local affair.
4 Prom now on. until the season is
well advanced, the local dealers will
ne busy following up the missionary
work done at the show There IS not
- dealer who has not list OF prospec-
i've purchasers who were not booked
las such, during the show. Many In
ltDre1ted persons refused to finally
hand over their deposit until a more
thorough demonstration can be given
and with such the retailers and their
Glib young men will concern them
selves for many weeks TO come.
The show does not mark the climax
Of the selling season in Detroit by any
means. II is only the opening gun.
EnRn OFFICES NOT Mnurn