The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913, 1910-04-13
RAILROADS TO
BOOST FRESNO
RAISIN FIESTA
Agents Representing All Lines
Meet With the City's
Representative
Thousands of Posters, Folders
and Stickers Will Herald
the Event

FRESNO, April 12.--Railroad agents
representing every road in the United
States and Canada gathered together
! tonight at the headquarters of Raisin
day committee in this city to discuss
concerted action to be taken by the
| railroads toward advertising Raisin
! day. AT the conclusion of a short dis
cussion it was decided tha the Raisin
day committee should send literature
to the coast agents of every one of
| these roads within the next few days,
and this literature will be forwarded
| to the eastern headquarters of the va
rious companies, to be distributed
| from there to the different towns along
the lines of these roads.
| About $4,000 posters. 250.0 900 recipe
folders and 500, 900 stickers will be sent
out all over the country in this way,
the railroads doing the work through
their advertising and industrial de-
partments. Eastern newspapers will
be approached by local agents and re-
quested to say something about raisin
day.
A Fresno cocktail is the latest
thing to be inaugurated in connection
with the raisin day campaign and this
was LAUGHED tonight by the railroad
men who attended the conference in
this city.
Were going to demand raisins in
cocktails from now on declared Will
liam F. Schmidt, general western agent
of the Missouri Pacific, because they
are more nutritious and far more
wholesome than those denatured, hand
painted cherries"
Drink a Fresno cocktail, there's a
raisin," is thes logan adopted by the
railroad men tonight, and this slogan
will be spread from one end of Califor-
MIA to the other and throughout the
east.
Secretary T. George, general agent Of
the Wabash stated at the meeting to-
night that the Wabash is going to dis
tribute recipes on all its trains on ralsin
day by means of newsboys.
Other representatives of railroads an
nounced tonight that their lines were
going to have raisin menus from now
until April 80.
Among the roads represented tonight
We're the Southern Pacific, Santa Fe,
Union Pacific, Northern Pacific, Western
Pacific, Missouri Pacific. Texas Pacific,
New York Central. Pennsylvania; Chi
oago, Milwaukee and St. Paul; Cana
dian Pacific; Missouri, Kansas and
Texas; Burlington, Rock Island, Denver
and Rio Grande and many others.
If plans now under way are perfected
the Santa Fe and Southern Pacific rail-
roads will engage in spectacular
transcontinental race, each road having
a car of raisins.
The plan as outlined is to give each
road car of raisins, the cars leaving
Fresno at the same time, and a hand
some prize will be given to the road
which is first to land the car. in New
York city.
Each of the cars will be placarded
and the trip will be heralded through
out the country.
rT1t.1 of Naxx
York, one of the firms selected there to
receive a car from one of the roads
here, has already wired the raisin day
committee that it will accept the prop
osition.
A letter was received tonight from
F. p. Price, a broker of Scranton, Pa,
in which he asked permission to run a
raisin bread contest in Scranton and
Wilkesbarre Pa. The committee i'm
mediately wired him to go ahead with
the contest Suitable prizes will be
offered to the winners.
James Horsburgh Jr., general passen
ger agent of the Southern Pacific and
father of the Raisin day movement,
sent letter to the Raisin day COM
mittee today from San Francisco. in
closing about 20 kilograms which he
had received from the head officials
kof eastern railroads. In every instance
these eastern roads promised to adver-
tise Raisin day in the literature which
they are to get out and to have raisin
menus from now until April 80.
All of these roads assisted in the
worldwide campaign carried on last
year, and all have asked for posters
and stickers to be used this year
Several hundred thousand stickers
will be in the hands of the Raisin day
committee, within the next day or so.
to be distributed throughout the coun-
try.