The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-10-18
ON What OBTAINS
Miss Kassimer Tells Advertisers
About Personality.
Saws World Understands an In
telligent Noise.
MEN ARE LATIN NOUNS
Have This Function Ticketed
on Them, She Declares.
Asserts Hobble Skirts Don't
Reach Promises Advertised.

ct is personality that counts" as
serted Miss Ada M. Kassimer, chief of
the Crafter's shop and editress of the
CRATER sMagazine, of KansasCity, before
so members of the Topeka Ad club this
noon on the occasion of the first meet
ing of the fall
Miss Kassimer tired of keeping books
and went to work at things she liked.
She says: IF you want the world to
know who you are, make an intelligent
noise.
Your business and your success is
built upon your NEUTRALITY-SUSPICIOUS.
the handspring in the center of your
business-you think and the wheels go
round" continued the speaker.
Yes, prepare your copy as you would
sit down and write note to your best
friend, tell him intimately what is on
when the note is written it will
sound like you, it will be natural and
convincing. 1t may not be literary
specimen, but it will be your thoughts
about your wares set to words, and
that's all there is to the actual copy
men are Latin nouns and pronouns
they have their function ticketed
upon them. l was particular to ask
if any of the ladies in the room wear
hobble skirts. Those who wear them
are advertising themselves. Unlike the
wise business man she advertises some
thing she hasn't got.
Everybody is making some kind of
a noise for himself-if he is to succeed
he must make an intelligent noise.
"'Craft' means the thing one knows
how to do best. I am practical book
binder and know how to use my hands.
In our shop we make dainty Things,
but we make most OF our money
through advertising.
Before I first started 1 wondered
how I would get a start. I asked my
friends for names of their friends who
might be interested in the things for
sale, and in this way a mailing list was
started. One doesn't want to go to
the telephone book for names, but
wants the names of those persons who
would likely to be interested IN what
ever you happen to be advertising.
ct had to resort to the printer IN
getting out my little advertising fold
ers and he is a bad man to deal with,
and usually puts things on the bottom
of your folder that are awful. so
determined to establish printing
shop of my own. Now we not only
print our own folders and cards, but
are doing advertising work for others.
eff YOU are advertising for man
who won't deliver the goods you are
not doing anybody any good. the
personal advertising for little man
is what 1 like-for the man With lit
tie money, / mean, as he is the one
who puts personality in his work, ana
that is what counts.
Beauty is the only thing tnat Goes
anything. You enjoy the smile OF a
woman, or to take a walk in the WOODS
beauty gets you, it gets you.
This can be applied to printing. 1t
is not only the cultivated man that en-
Joys beauty-the crude man does, also.
! People object Wien they come to me
and I show them a sample of pretty
| folder I say now don't you want
something that people won't throw IN
| the waste basket-something that Will
appeal to your prospective customers.
| I won't charge your head Off
ST am advertising the penny saver.
Usually people say, oh that has only
a one cent stamp on it and throw the
advertising matter in the waste basket
believe in PRINTING your name in a
corner, and what your business is, bat
i in doing it in such manner that II
will arouse the interest of those who
! receive the folder, so that they viii
| take the trouble to look within
1t was announced at the meeting
| that Charles NJ. Harger, at the head o.
the classes in journalism at the Stats
| university, has invited the Advertising
club members to Lawrence. A commit
tee was appointed to look into tbs
question of chartering the Santa Fl
Topeka Emporia motor car to take tht
club members to Lawrence some morn
ing in the near future.