The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1910-08-26
How Floral Parade Is Advertised.

In advertising last years floral par
ade, the committee secured an unusual
lv large amount of publicity for the
Territory. Over 200 copies of Harry
Mist s excellent poster, in the form
of window cards, post cards. stickers,
and billboard sheets. were widely dis
tributed in almost every part of the
civilized world. In the United States
mainland, and throughout Europe, this
distribution was especially thorough;
while practically all seaport cities of
the Orient and Australasia were well
covered. AS a result of this extensive
advertising. Honolulu s carnival season
| has got to be known almost everywhere,
and is coming to be classed in the
| minds of most persons with the New
, Orleans Mardi Gras, the Nice Carnival,
| and other like events, which have be-
come famous. After last year 5 parade
| wide use was made of hundreds of
photographs sent out by the committee
| to illustrated periodicals both in the
United States and in Europe and much
additional publicity thus obtained. Our
| carnival has come to be one of our
greatest advertising assets; and coming
as it does at a season when most of the
civilized world is wrapped in winter
I'snows or sleet, can never be dlmmed by
rival attractions elsewhere.
The committee has already taken ac-
tive steps in advertising the 1911 par
AIDE. and the offer of a prize of 800
cor a poster design, has attracted con
siderable attention among mainland
artists, and it is hoped that designs
l. Nv
Creating a Desire to Travel.
During the year Just closing, we have
made use in greater degree than ever
before. of special form letters and post
cards, addressed personally TO many
thousands Of names on selected lists
which we have been able to secure The
excellent results accomplished through
his method in the past may well be
looked for again-in fact the returns
by every mail indicate that the desired
, impression has been made Before leav
ing on my trip TO the Orient last Sep
TENDER, I had sent out to practically
every county assessor in six of The
most prosperous States of the middle
West. request for list of few O
the more prominent and well-to-d0 citi
zens of his community, who might be
interested in making pleasure trip t.
the Islands. AS a result we secured ap
proximately 10000 addresses to whicl
we sent ont printed matter We have
ample evidence that the seed thus sowI
was not wasted.
. On Trail of Auto Owners.
Early last February we sent out ;
5 form letter to the secretaries of vari
T. Gus commercial organizations in prac
r tically every city and town of impor
e tance in the country, asking that the,
T. secure for US membership lists Of auto
+ mobile, golf, and country clubs in thei
+ vicinity. The results from these letter
f exceeded our expectations. and we ar
e under many obligations to orr cor
t respondents for the pains they took il
5 securing the lists for us. As 4 resu}
r we now have a most valuable collection
e Of addresses numbering upwards o
n 10000, made mp Of men of means an
- leisure in every part of the country
{ To the addresses thus obtained "
8 have sent a specially prepared letre
: calling attention to Hawaii's excellen
n roads, the facilities for bringing moto
j. cars from the Coast. and the pleasur
{ and satisfaction derived from spendiu