Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1910-09-11

H4FESES7Wn however has been less keen Id her per-
VHak&Rqb ception of the immense value of good
clothes.
Any woman who has to make way in the world.
whether IL in social in business circles must
recognize street gown of her chief assets
The efficiency of the business woman is judged to
large extent by her clothes. shabbiness nearly al
is taken as a sign of i'll success. and 1t is
popular IL fallacious theory that real merit and abi
ity always Carelessness is quite blight
ing shabbiness 1t may not be
altogether just fair but 1t is true that wherever
you 20 your social position, your income your
your failure your ability and character.
appraised by the clothes you wear.
/ don't for moment advocate extravaganza In
dress, but for the woman in business the woman OF
moderate means parsimonious attitude towards
dress is false and often a fatal economy. II you
want 10 succeed in anything look successful able
competent Otherwise you never can inspire conf
dence in others aud to look successful and assured
must present god appearance.
Dress is of the subtle influences by which a
woman expresses her individuality.s Few women
realize the influence that dress and
against them. 1t is the standard by which she Is
most frequently judged by strangers Absurd It
seems, business man in nine cases out OF ten will
judge woman upon 'hrst acquaintance by her APP
pearanee. business woman seeking position will
find that trig appearance is her biggest asset. *
She may be competent. she may be expert in her
line. but IL she applies for position in unsuta-
BILE. sloveny attire her education her experience
business woman, her manner. of doing her work. all
will be judged by this index of her character.
To be always well dressed to have neat appear
Ance. and TO accomplish 1t the smallest possible
expenditure is duty OF great Importance to the
wage
II a woman would succeed in business she should
spend money in putting good material in work
aday clothes than those she buys for special
sions. To dress well each suit and each feature In
It's selection must be given separate and painstak-
ing thought. because style, material and color are
each OF equal Importance.
In choosing a suit for the street and ONCE wear.
buy that Is plain but that has good and is
thoroughly up to date Dark colors are not only
durable in business, but one tires of them
quickly. For this the browns, mixed weaves.
navy blues, grays, and blacks are always regarded
by the trade standards.
business woman should only wear suits OF
quiet colors and of good material but Invariably buy
them early In the fall They then be bought to
greater advantage.
II business woman Is forehanded and will buy
her winter suit early In the fall possible she
can have It htted and ready to wear the first cold
garment from the nrst cold days but It at a more
reasonable price, as merchants always the hrst
suits they receive cheaper than when the full
is and lots are hard TO duplicate.
The materials that finding greatest favor for
suits this season veYets ana velveteens, rough
weRves of all kinds many fancy woven cheviots and
adaptations from Scotch effects. ratine, serges and
moires. OF these materials ratine promises to be
popular for practical wear. Lines OF these are
shown plain, striped and diagonal and in weights
Serges. in and weights, are also prac,
teal and pretty. Some of these woven OF loose
yarns, while others from the hard twisted kind
There is also kind of cloth known the mannist
mixture that is good looking for tailored suits.
The main features OF the tailored suits this sea
the straight. loose and the figure revealius
cut the short and narrow skirt. and the tendency
toward the high waist line.
The favOrite skirt model is of seanty cut with tn