The Detroit times., 1910-11-07
Buy a FORD Gar because II Is q heiiaF
car, not because Il Is cheaper"
e..-e oa Henry Ford.


This is the challenge OF confident merit--msrit
In every detail OF automobile construction and
automobile service-that merit which has been
consistently and continuously demonstrated by
& Of service. In "a eS sTSs n t
mills. minute races, In most diricuit hin climbing
continent from the Atlantic 70 the fseino piopesrS
Se Wsy f1r4Ssh nud sbd
break II down $50 $3.50 80
s"S SsG design to d% the the
tba SR 70 pFoys Beyond doubt
yet strong and everl9stingly reliabe to prove that
necessary to tho demands of progressive civiliza-
4 rompieteiy equipped touring Car for $3.50 that
viii take You and your family anywhere you want
to go i'm town country-forty miles
h sS,, you yishmqnietly smSothy and comfort
SSo so Of gasone from 5000 70 1900 miles with
any car az at any price give you IN serviesf can
Saa S %oS two s same
for sSo F%s
It seems Impossible that, such a proven, reliable
the triumph q Henry Ford..a ear for ali people
man IL has taken seven Years 10 accompiish thls
achievement in automobiio construction and an in
victory is compete in n' t6e FoHD n MODEL If T. Out
-, In all the world no other IKE this Isn't
the sterling reliability of the FORD. high quail
purchase price. but there is powerful appeal in
cheapneSS n
This Is something GIT, TO = think ! about when buying
The FORD Model II weighs about 1900 pounds
G me cars of the same power and Sze weigh from
struction (Which tell you or more fully in an
other part OF this page) the FORD has by far the
w pGsr 70 sSTry the ns
-, Light WEIGHT means Jess jsrring and strain on
longer life with less repairs than in the heavier
Light weight means smoother ridnr-the rom
with scientifically proportional tires and absolutely
places where the heavier car bounds and jolts un-
Light weight means most mileage to the gallon
Fnb o. T1ser h seT 6 from Tires
the Mordsize power and capacity eonsidered
satisfaction in service
You never hear the owners OF FORD Cars COM
planning OF what IL is costing them to keep their
Another important. and basic principle with us
end with the sale Of the car but continues during
the life of the This letter speaks for thousands
NJ, G. E Plaintiff d r. T. m Ssto"sF TO- 1910
New York CITY.
beg 10 thank you for the Kind and
fair treatment which ! received
your hands I'm the OverhauIinE of
, "ds 70 TOURING s cn which 5 wSs de-
drove TO residence In Elizabeth,
trust that m I can he Of service at
Ford and their methods, that
you VIII not hesitate tO advise me,
having driven OF your
past and half feel that Z
In N position 60 know their full worth.
(SIgned1 }. o. BREWSTER.
Including branches there are nearly $500
FORD dealers in the United statesthey are every
where, and wherever they are. they alert and
active in looking after the interests OF FORD
owners
This entire paFs Is filled with valuable lnfcrms
There isn't eNaggeration msstatement. L
Then, when you buy automobile, buy a FORD L
because 10 Is hotter Car--nOt because
cheaper" Buy 10 in tho confidence that you Will /
get car. comfort. pleasure. more
value for monet than in buying /
other automobile IN the world.
Compare FORD Model II with any other--with all |
other cars; Compare Il part by part Let the |
FORD dealer explain the construction OF the carr /
ask him all the questions ,you may think import
ant: let him give YOU a demonstration OF FORD L
riding qualities let him show YOU how simple the
FORD is to operate; then examine other cars the II
same way. Compare. We say. we urge. we coaN
comparison because the FORD Is TO win your
confidence strictly upon It's merits
5O35S FORD cars ia service this very minute
There's reason; and that reason Is FORD design.
construction. durability, service and economy Va
price and maintenance.