Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1910-09-02

named pineapple companies IN the
amounts set opposite their names:
Hawaiian Pineapple Company. $1,000
Hawaiian Development Com
pany .................. b,oUO
Haiku Fruit and Packing
Company ................... l,4OO
A total of ...............Sl4 900
In company with Mr.. Lloyd Childs,
| left for the mainland by the steam
ship Lurline, sailing March 10th. Up
on my arrival at Atlantic City, |
looked over the ground carefully, sell
Getting the vacant store in the Marl-'
borough Blenheim Building, corner
Ohio avenue and Boardwalk The To-
cation Is In the center of the larger
and more exclusive hotels and. II not
the best, was certainly the most desir-
able available at that time. No time
was lost in an effort to get things In
readiness for business but Il was not
until May 18th that we were able to
open our doors to the public.
Mr.. +. ]. Vierra had come on with
the quintet Of Hawaiian singing boys
he had so carefully selected. The
room had been tastefully fitted up; at
tractlve electric and other signs told
the passerby what the place was. Our
windows had attractive displays and
from the very first the Hawaii Exhibit
took its place as the most attractive
exhibit on the Boardwalk.
Our curio department proved attrac-
tive; the articles displayed meeting
with ready sale. The information
booth seemed to be just the thing
needed to bring Hawaii's attractions
and opportunities to the attention OF
the eastern people and was success
from the beginning. The interest OF
the visitors, however, was mainly CEN
tered In our canned pineapple and
Dole's pineapple Juice.
There IL no doubt that the work we
have inaugurated at Atlantic City will
be the means of introducing the Ha-
waiian canned pineapple into many
thousands OF homes throughout the
eastern part of the United States. A
great many housekeepers told Mrs.
Wood, who gave her services every
day for nearly three months from
easly morning until midnight, that in
the future they would not attempt
putting up pineapples, as the Hawaii
IN canned fruit was so much better
than anything they had ever been able
to can.
VIII Pay the Planters.
The exploitation of the canned pine
apples alone WIN, in my opinion,
eventually pay the planters many
times over for their investment.
Perhaps, however, our greatest sue
cess was In creating demand for
pineapple Juice. Since opening the
exhibit, we have served probably
twenty thousand people with this de-
licious beverage from every State in
the Union, practically from every
county and city, lnasmuch ms IL was
a new drink, we kept careful watch
ON this department; our salesman was
instructed to make memorandum of
all comments and when able gave
my personal attention to the supervi-
sion of this department
The juice of the ripe pineapple has
been freely recommended by the med
ical fraternity for some time for
stomach and throat troubles. The
people generally were informed as TO
lis valuable properties and were uni
formly delighted with the drink.
We found that the Juice needed 10
be served very cold We also ascer-
tanned that the product, as supplied
MS by the Hawaiian Pineapple Pro-
duets Company, was thoroughly salts
factory Occasionally some person en-
pressed the opinion that tho drink
would De- better II sweeter but fully
nlnely-llYr per cent at our patrons
stated decidedly That In their opinion,
the pure unsweolenrd product served
could not possibly be- improved, aud
We soon had many regular patrons.
Whn rawn IN tW0 0r three times duy
luinH lhrlr stay ~ Atlantic rity Sow
rral stated that lbry had ppyiuusly
'lhNu FlNpr lulrr mi haNlug Ulpd