The Daily Missoulian. [volume] (Missoula, Mont.) 1904-1961, 1910-01-09
Your Standard Of Living.


foundation stone of quality.
Your Standard Of Living.
What is your standard OF living?
Are YOU contented with a weather.
beaten house, threadbare. carpets, rick
ety furniture. shoddy clothing and a
scanty unwhoiesome diet? Or do you
insist that the best Is none too good
for you and yours and that your de-
terminei and systematic effort In life
shall be to get The best as you go
along. even though the monthly house.
hold expense should be little heavier
and the bank account not quite so
bullying as perhaps II might be? 1t
isn't necessary to be either spend
thrift or miser. but Ii Is quite essen
tlal in this day and generation to
maintain a standard of living such as
Is usually understood to be the ac-
compartment of culture and good
breeding And to this end wise
economy-the judicious expenditure OF
every dollar-the knack of getting the
most and the best for your money
would appear to be the necessary pre-
reuuisite-the prime and unavoida BILE
condition imposed as the price of at
tainment.
1t Is right here that modern adver-
Using has stepped in and not only
raised the standard of good living
by creating demand where none
existed but also placed good living
within the reach of the masses by
lowering the prices of commodities.
The Injuries of the past generation
have become the necessities of the
present. The most ordinary articles
In use today would have been looked
upon as extravagances by our grand
fathers. The manufacture of these
articles and their sale at any reason
able price would have been impos-
sible had not the commodities been
produced in wholesale quantities.: and
such production would have been for
ever out of the question had not the
trained advertising man come forward
and created national and worldwide
market for the products Quality talks
not price cutting-has always been
the true method OF salesmanship and
always will be. Nevertheless. system
attic advertising does operate for the
lowering of prices for the benefit of
both the producer and consumer by
broadening the market and swelling
commodity. And this is the true meth
oil of business building-the twentieth
century system of scientific salesman
ship.
Opportunity OF the Buyer.
All this is an exceedingly practical
matter. There Is none more SO. The
facts just stated point the buyer to
the door of opportunity. They show
the one safe. sure method of true econ
omy-the art of getting the most and
the best for every dollar expended.
Every housekeeper every home
maker. every father and mother OF a
family, should appreciate this stu
alton and take pains henceforward to
turn ii To account for the upbuilding
of the home and the realization of
personal prosperity. True economy
does not involve a lowering of the
standard of living-on the contrary 1t
signifies the realization of an always
improving s.andard-in fast. the tray
cling OF the road leading to financial
Independence.
The eontagion of disease is all too
well understood. but We should do we'll
to consider more attentively the con-
tagion of SUGGESTIVE contagion of
prosperity. A good illustration is the
tremendous business revival that has
already made its appearance and is
now promising to sweep the country
from ocean 10 ocean. The surest re-
cipe for success-catching is to do BUSH
ness with successful people. To find
ont who those people are it is only
necessary 10 study the advertising col
nmns o. the daily newspaper. The
fact that the advertiser keeps on aa-
sertislng is pretty good evidence as
To whether he is finding IL profitable,