The Oskaloosa herald. (Oskaloosa, Mahaska County, Iowa) 1885-1919, 1910-02-24
NEW STORE IS OPENED
Oppenheimer RAady-to-Wear Gar
ments For Ladies.

'oShdiouSd peOple nave EWIIHSSSeu
mercantile openings of many kinds,
but 1t remained for Art P. Open
heimer. of the" oppenheimer-Beeson.
Morse Co.. to spring a genuine sur
prise Saturday when he gave to the
city an entirely new store, 1ady's
ready-to-wear garment house, that is
equal to anything of its kind in the
land. Several thousand people pass.
ed through the new store Saturday
afternoon and evening and express
ions of delight and appreciation were
heard on all sides.
The transformation has been
wrought new store made and stock
in place in less than sixty days. Nor
was there the loss of days bust
ness to the Golden Eagle store,
which during the time conducted a
great clearance sale and rearranged
the mems clothing department. This
is considered a remarkable feat. The
work was commenced by the contrac-
| tor, S. B. Sinclair, on December 81,
and the rooms were in the hands of
| the occupants last Wednesday even
ing The improvements to the build
| ing make a big start upon the work
of the new year. The cost of the
work to Mrs. Williams, owner of the
| building, and to the Golden Eagle
! company, is about ten thousand dol
! lars, exclusive of stock incorporated
in the new store.
/ The new front. of steel metal mar
BILE and glass is handsome and
striking piece of work, the latest
thing in the way of modern fronts in
the country. The entrance Is deeply
recessed and windows extend along
/ the side. They are backed by French
plate glass mirrors and the effect is
! pleasing.
The decorations, hanging draperles,
furniture, etc, were done by Mar
shall Field of Chicago. The goods
of the store are contained in hand.
some loaded glass wall cases and
special display cabinets.
The stock of goods carried con-
sists of suits, skirts, petticoats and
waists, garments, that are ready-to.
wear. An alteration department is To-
Gated at the rear of the store and
work done while the customer waits.
But what of the Golden Eagle?"
The store has been made over but 1t
has more space and stock than be-
fore. The clothing, except surplus
stock which is carried in the base
ment and second floor is contained in
eight large two-story cabinets ac-
accommodating $50 suits. Six cases
contain 1870 over coats. This same
stock in the old store occupied eight
hundred square feet of space.
The hat department Is contained in
four large cabinets that show five
hundred or more hats and as many
caps The furnishings are on the
south side or the room where the ca
pacity of the shelving has been in
creased twenty-five percent. The
shoe and children's department are at
, the rear of the room as are also work
: clothes and leather goods. Suits be-
low fifteen dollars in price are car
ried on the SeCOnu HoOI us dl9o "'I
rubber goods, trunks, etc. A large
triple mirror has place at the front
and two dressing rooms give desired
accommodations.
One Office does service for both
the Eagle and the Oppenheimer
store. 1t is neat and convenient ana
is located toward the rear. 1t gives
communication from one to the other
room for the office force but other
wise the two rooms are entirely sep
arate.
The new store will be under the
personal management Of lrivn Car
land who will be ably assisted by
Mrs. May Ewing both experienced IN
the line Mrs. Ewing Is at the head
of the sales department. The altera'
ton department is under the direct
ion of Mrs. Carmichael. Everett Gar
land has charge Of stock and will al
so do the window trimming for both
stores.