davidaulloa/AmericanStories huggingface dataset:
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-05-08

wickets, teller asks him? Wish to
open an account?' He answers,
Yes" Teller hands him a signature
card, tells him that there are the
pens and ink over there, to go write
his name on the card and return it
to him. The prospect takes the card
offered him, and the teller bends over
some work that absorbs his atteh-
ton, looks up when he thinks the
cards in question ought to be signed,
and finds the person to whom he gave
the card still at the window looking
at the card. The farmer had neve.
seen anything just exactly like this
in his life before, and he is begin
ming to think that this banking busi-
ness is a little too complicated and
is wondering whether or not he had
better drop the whole business, and
go back home and put his money in
the back part of the bottom drawers
where he took it from, but no. He
will see this thing through. Tho
advertisement stated that a certain
amount of interest would be paid. Tho
teller reaches out for the card, "Why
you have not written your name" 81
cannot write" says the prospect, with
embarrassment. Teller writes pros
poets name, and a few remarks.
counts money, enters amount on pass
book, hands it to the farmer, thanks
him, and so considers the incident
closed. Farmer gets home in due
time. meets wife at the door, who
has helped him in no small way to
accumulate what he had just deposit
ed. did you deposit the money All
right John?" yes" says John in a
half hearted way Il deposited the
money all right enough well" says
his helpmate, You don't seem to
be all fred glad about it, why,
what's the matter?" ooh, there's
nothing the matter Mary, only l just
don't believe that banks care about
dealing with the likes of us small
fry" Now, this is a case in point
where the advertising campaign only
carried three quarters way through
and stopped. The teller was at fault.
He ough. to have introduced himself.
He ought to have told this farmer that
there were a great many farmers
W no had accounts on the books of the
bank He should have shown that
he was glad to have this mans &C
count. He should have explained TO
him the significance of the signature
card, and when he found that the
farmer was unable to write, he should
have tactfully relieved him of any
embarrassment that he might feel.
by explaining that there were a great
many depositors who we're unable to
write, but that their money was just
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-05-08

write, phone, if you do not find that
he is telling you is true. he will
forfeit one hundred dollars to any
charitable institution in this city. Now
isn't this fair and honest?
Here is report from Mr. A. Brown,
Jr., who resides at No. 1903 LaRua
street, who called at the drug store.
He himself has great deal of trouble
with his stomach, which was very an
noying after eating moderately. he
would bloat, belch, have pains, some
times a little dizzy, headache, Mr.
Brown also has a wife and children,
who he also said needed something to
clean out their systems, saying they
were feeling rather poorly, and espe-
cially the little baby, years of age,
who was very restless at night, grating
the teeth sometimes would scream out,
wake up almost frightened to death,
kidneys weak, Mr.. Brown procured a
treatment of Quaker Herb Extract,
took it home and in a few days came
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-05-08

as secure as if they had receied
college education, told him that now.
as he lad seen fit to become a de-
positor in this bank, the bank stood
willing to help him at all times in
any way that it could; that the sue
cess of the bank depended on the
prosperity of its customers, and that
the bank stood ready to help him by
advice, or in a more substantial way
OF the road to success. Make it easy
for him to do business with the bank
so that when he has more money to de-
post he will make bee line for the
window at which he received such
courteous treatment, send him home
with the knowledge that he has
done a great big stroke Of business
for himself that day, that he has
made a powerful friend for himself
by opening an account with your bank.
He will go home and tell his wife what
a fool he has been in not having plac-
ed his money in that bank years
ago. He will tell all his friends what
fine institution your bank is, what
fine treatment he received. When
you have sent your prospect home in
this frame Of mind, then, but not
until then, can you say that your
advertising campaign has been sue
cess.
Mr.. Harvey was literally applauded
at the conclusion of his talk.
A paper prepared by Mr. Trenholm,
Of the Consolidated Naval Stores Com.
pany, was read by Mr.. DeSaussare,
the secretary, in the absence of Mr..
Trenholm. The subject of the paper
was "Ofice End of the Naval Stores
Factorage, which was we'll received.
COMMITTEE REPORTS.
The auditing committee through
Chairman Warfield of Fernandina, re-
ported the examination of reports and
vouchers of the secretary-treasurer,
and had found them correct. Report
received and adopted and committee
discharged.
The legislative committee through
Chairman ]. S. Reese reported that
, several important measures strength
ening former laws applying to bank
ing, had been passed by the last legis-
lature, and that no new laws were
recommended. This report was re-
ceived and adopted and the committee
discharged
Chairman Arthur Perry of the exec
utive committee reported that due to
lack of quorum his committee had
held no meetings. There was nothing
to report. This was received, adopted
and the committee discharged.
Chairman c. A. Faircloth, of the
resolution committee, reported two
Resolutions. One of these certified
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-05-08

one minute that the man that runs
the store intends to beat me cut of
the price of a pair Of shoes, but
here's how it is l have the shoes and
be gorra l can't prove that I paid for
them, and l just had to come up wild
me hard earned cash again.
Pat: Now Mike, betune the two of
us, don't you think it is near time
you were beginning to use that head
of yours, you remember l showed you
a little pocket check book, that the
bank gives you just for the asking,
you can stow it away In your inside
pocket, and you would never know it
was there until ye wanted to use it.
Now why don't ye use wan of them
little books to pay you're bills wild?
You bank you're money when you get
your pay, and whenever you want to
buy anything, all ye have TO do is
to write out a check for the exact
amount, no bother about waiting in
crowded store for change. and the
best of all is, that you will have no
trouble in satisfying anyone that you
paid your bill, when you ply It wild
wan of the little checks. Do as I tell
you now and stop losing your money,
but if you still feel incltled to be
giving presents of your hard earned
cash, remember that Charity begins
at home" and I'm home every even
ing. But l say Mike, I have noticed
of late that you have not been pay
ing the same attention to the Widow
Mccarthy that you used to. Has she
lost any of her charms, or is it she
that has found out what thick
headed gossoor ye are?
Well, Pat, you're right and again
you're wrong. Didn't ye hear of the
racket that we all got mixed up in
down at the Dry Goods Store? Ye
didn't? Shure, then, it's a good story
you have missed. Well it happened
last St. Patrick's Day morning.
was On me way to the A. A. H. pic
mic, l went into the store to buy a
half dozen handkerchiefs for seventy
five cents and gave the clerk a ten
dollar BILL, remember that "a $1,000
bill, first of all l have to be a telling
you that Mrs. Mac was there looking
purifier than / ever saw her looking
before. She was standing at the same
counter that l was. It was like this:
The Widow was standing there and
myself was standing there. l pissed
the time of day to her and she greet
ed me in the same manner. She was
buying some ribbon to trim little
Bridges hat so she tould me. The
same clerk waited on both of US.
Back came both packages about the
wrapping counter, both about the
same size. The clerk handed one
package and some change to Mrs.
Mac and she put the package and
change in her hand satchel, and af
ter wishing me to have good time
on the picnic, she left the store The
clerk handed me my banGkerchiefs
tended to the change and I asked if
the handkerchiefs were made of cloth
of gold, and if they were to please
change them for linen. The clerk knew
at once that he had given Mrs. Mac
my change, and sent wan of the
other clerks out after her, to bring
her back right away. Now the store
was crowded, and In about an hour
afterwards back comes the clerk wild
the Widow in a towering rage. $50
it's shoplifter that you would be
after trying to prove that am. you
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-05-08

back to tell that their little child had
expelled some stomach worms after
the very first dose of the Quaker Herb
Extract had been given him, and he
says: My wife feels better and my
self, l have no more bad feeling in
my stomach, and in fact, feel better
every way. But what pleases me most
of all is to get those worms out of
our children"
Now this is the way the Health
Teacher proved what he said. He
told you Quaker Herb Extract would
cure rheumatism, catarrh, kidney.
bladder, stomach or blood troubles, in
digestion, dyspepsia, biliousness and
liver troubles, and would expeI all
worms and germs from the system.
Call today at Hannah Bros. Drug
tSore, II S. Palafox street.
Fisher. the Quaker Health Teacher.
can be seen daily at the Tallahassee
Drug Co.'S store, corner Monroe and
Clinton streets. Tallahassee.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-05-08
OH! HOW BAD ! FEEL"
How Often You See Who Appearance
Good Health ThevEav
You Will Hear This Remark My

In many cases the stomach has been
strained by over loading, now the
stomach is Just as easy to strain as
any other ligament in the human body,
and IN many cases of sore, weak, run
down stomach. 1t is caused from over
loading, again 1t may be caused from
catarrhal affection, as there is about
seven cases out OF ten of stomach,
kidney, bladder, indigestion, dyspepsia,
trouble that the direct cause is Catarrh
IN some from who has been at Hannah
Bros. drug store for the past four
weeks, has told you through the pa
pers that Quaker Herb Remedies
would positively cure these diseases
and the Health Teacher proved to you
beyond vestige of doubt Now how
does the Quaker Health Teacher prove
these things? BY giving you the
names and addresses of people right
here In your city, who you call on,
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-05-08
AN OLD IDEA
Shown to be Absolutely False by Mod
ern Science.

People used to think that badness
was one of those things which are
handed down from generation to gen.
GRAFTON, from father to son-just like
family heirloom
Science has shown the falseness OF
this belief by proving that badness
itself is not constitution disease, but
the result of germ invasion of which
only Herpicide can effectually rid the
scalp.
Washing only cleans the scalp of
Dandruff, it doesn't kill the germs.
Destroy the cause you remove the
effect"
Newbro's Herpicide will do this in
every case. 1t is also delightful
dressing.
Sold by leading druggists. Send 10c.
in stamps for sample to The Herpicide
Co, Detroit, Mich.
One dollar bottles guaranteed. w.
A. D'Alemberte, druggist and apothe-
cary, 121 S. Palafox street.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-05-08

announcements was received heartily
by the convention.
Mr.. HARvEY'S ADDRESS.
s. ]. Harvey, cashier of the Milton
Bank, read a paper on Bank Adver-
Using" which was heard with interest.
1t was as follows:
I am compelled to limit my paper
10 Country Bank Advertising, as ad-
yertising Country Bank is the only
experience In bank advertising that I
have had.
A successful advertising campaign
must be Of an educational nature, you
must show those whom you intend
TO be depositors that it is to their in
terest to be numbered with your
growing army of pleased customers
Now, the problem is how to reach
those people, how to make your ad-
eertising matter attractive and inter-
esting enough to invite their atten-
lion, and thee nonvince enough to
compel them to follow your sugges-
tions.
The plan we have found very sue
ressful In bringing new depositors to
Dur bank, is to write an article each
week of from one hundred to one
hundred and twenty-five lines in our
weekly paper on matters pertaining
to the different departments Of our
bank, we give this column the same
title each week so that it will be
readily recognized as the Bank Col
umn. Our banking column each
week is entitled Chunks of Wis
DOM" We also give -zcn article a.
sub title which is Indicative of the
subject.
At its best, financial advertising of
any kind is exceedingly dry reading,
and 1t is hard matter to get peo-
pie as a whole to read what you
have to tell them If it is dry and un-
interesting, so, in order to make your
advertising matter readable, it will be
necessary to spice it with a little hui
NOR and make your story as interest
ing as possible. In our weekly arti-
rles We have endeavored to bring de-
positors to our bank, by showing
Them in story the mistakes, incon-
Feniences, and often losses, that hap
pen at times to those that do not
have a connection with some good
bank.
The articles are in the form of a.
dialogue, or series of questions and
answers between two persons. I have
stolen page out of Peter Dunne's
book Of "Hennessey and Dooley"
fame, to aid me in making my arti-
Giles as interesting as possible, have
substituted for Hennessey and Dooley
as characters Pat and Mike. Pat al
ways represents the bank, and Mike
represents the people We wish to ed
ucate and make our depositors.
compel Mike to make financial mis-
takes that he would not make If he
had availed himself Of the advan-
tages offered him by our bank. Pat
offers him good advice for his fu-
ture guidance, and points out to him
the wisdom of having a bank con-
nection.
Il believe that the best way for me
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-05-08

to illustrate this method of advertis-
story, with apologies to- Hennessey
and Dooley.
Pat-Good evening to you Mike,
and by the powers, what is it seems
to be ailing you, shure from the look
that you have on that face of yours
wan would be after thinking that you
had lost your best friend. Cheer up,
and remember that the worst never
happens.
Mike: Look here Pat, l want you
to be after looking at this bill that
got this morning fsom the store.
Pat: Well, why don't you pay the
man.
Pat: Is it pay him, you'd be after
telling me! Well that's where all
the trouble comes in. I'm after pay
ing this man for the second time for
this same pair of shoes.
Pat: l declare Mike, will you ever
be getting any sense into that chick
head of yours at all, at all? It's an
operation will have to be performed
on that head of yours to see II It is
possible to make it more receptive of
the good advice that I have besa Civ.
ing you from time to tina.
Miwe: Are We listening? Ye are?
Well don't be making game of me
now, it's extending your sympathy
you ought to be instead Of making
fun of me after losing me hard earn
ed money.
Pat: Well go ahead Mike, I'll not
laugh any more, but l declare it is
hard for me to keep from laughing.
you get into more scrapes than your
friend Houligan. I'll fill me pipe
while you are talking.
Mike: Are ye listening Ye are?
when I bought this pair of shoes
about two weeks ago? Ye remember,
| showed them to you at the time.
Well, paid for them at the time
bought them. l remember the whole
affair as if it only happened yester-
day. This is how it happened: The
clerk fitted me to the shoes, and put
them back into the paper box; he
handed them to me and | handed him
a five dollar bill. He gave ME back
what change that was coming TO me
and I left the store, wild the shoes
under me arm, and they had the
price. Now, l am shure of this, and
here at the end of the month | get
bill from the merchant for the
shoes that l have already paid for.
Pat: Well then be CORA, why don't
you go down to the store and hunt up
the clerk that sou1d you the shoes,
and why don't you show you're re-
ceipt.
Mike: Arrah, shure that's the devil
of it. The clerk that sould me the
shoes left town the following day,
and as for taking care of that little
piece of paper that he gave me,
shure then l mislaid it somewhere or
other. Anyway, devil nair of II
can l find of it anywhere around.
You see the trouble of it all is this:
1 have been in the habit of getting
credit at the store and paying up at
the end of the month. Now l got
some things On credit this month, but
know that / paid for the shoes, be-
cause l had the five dollars at the
time, and I thought that as long as
l had the money l might as well pay
for them. Now, l don't believe for
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-05-08

that the contract with the Pinkerton
agency had expired and that con-
tract had been made with the Burns
Sheridan Detective Agency. That
was adopted.
Another resolution reported the
status Of the postal savings bank bill,
and 1t was stated that the time had
not yet arrived for the passage OF the
bill. It was thought advisable to
await report from the national none
tary commission.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-05-08
The County Treasurership

candidates
o is .;
responsibility should filled
requirements The finances
should uinize bill
to
believe will be J.
Ecamba He is charitable
to of county t with
ciatey voteo OF am,
j.
Candidate Treasur
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-05-08

A man of the people, who is making
the race solely upon his own merits.
Your INTERESTS will be carefully
subserved by his nomination In the
primary of May 10.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-05-08

announcement was received heartily
by the convention.
NAP HARNEvBC AnnPEcC
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-05-08

Continued on Page 49,
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-05-08
G. H. Lamar Heads Florida
Bankers Association

CONTINUED From Page one.)
The Birmingham age-herald., 1910-03-13
< SOCIETY IN WASHINGTON Women of Position and Wealth Make Names Themselves
 In Sociological Fields-Work of
 Miss Mabel Boardman
By CONSTANCE CARRUTHERs.

Boardman began several years society looked on indolently. Miss Boardman did not tire, but labored amazingly, Her unfaillng enthusiasm and the hard work she put into the affairs of the organiza- ton shamed many useless ones into a de- votion for the organization.
 Mrs. Elsie Clews Parsons, wife of Representative Herbert Parsons, of New York, is socioiogist. Bred amid all the luxuries of a millionaire house. hold, nevertheless Miss Boaruman as- tounds her girl friends by her devotion to the "dry" study. Mrs. Parsons has written number of books, some of which are used as text books in col leges.
 Mrs, Paul Pearsali who as Miss Mar
The Birmingham age-herald., 1910-03-13

Washington. March R.-(Special) In looking over the ranks of Washington so- ciety one is struck by the talents pos eessed by its members Had the fairy godmother, who presides at the christen- ings of baby girls been a bit less gener- ous at the naming of some of the prom inere women in Washington after endow- ing them with a rare degree of beauty, charm and talent. the work-a-day world might have been greatly enriched. As 1t is now these talents are not seriously considered. They are only brought into play as a means of providing pleasure for friends.
 The most notable example of a woman of leisure who has made name off her self is Miss Mabel Boardman. When Miss
The Birmingham age-herald., 1910-03-13
Too small for Use

From the Chicago News.
 Man." remarked the student of un- natural history, "is the only animal that uses a handkerchief"
 Then" rejoined the thoughtful thinker, fit is just as I suspected.
 How is that?' queried the student
 "A woman's .handkerchiefs are only for show answered the thoughtful thinker.
The Birmingham age-herald., 1910-03-13

tha Hichbor was one of Washington's famous beauties, is a skillful designer. Mrs. Pearsall not only designs her own gowns. but her advice is sought con- stantly by her friends.
 Mrs. Henry Cabot Lodge, wife of the senior senator from Massachusetts, IS an excellent cook. Indeed Mrs. Lodge could write very good cook book from the recipes she carries in her head.
 Mrs. Metcalf, wife of a former secre- tary of the navy. is a clever dress maker.
The Birmingham age-herald., 1910-03-13
The Great, wide World
From Success Magazine

An old dweller in the hills of Arkan~ sas who had lived all his life in one township recently took a trip to Little Rock, 40 miles away, and was full of his subject on his return.
 "'Y jingi'' said he, in voicing his im- pressions. If this hyar worlds as bi8 crossways as hit is fin hyar to Little Rock. hits shore a. whopper!
The Birmingham age-herald., 1910-03-13

Tine marriage of Miss Edith 6uthor- land, daughter of Senator and Mrs. Sutherland, of Utah, to A, Robert El- more, of New York. will be an ostenta- tious event and after wedding trip Mr. and Mrs, Elmore will live in New York. Some people have been so unkind as to whisper that the Sutherlands are not wealthy enough to make grand splurge, although in the official circles here she is conceded to be remark able woman. The Sutherlands reside in an ornate apartment house and enter tain extensively and often, Strange to say, Mrs, Sutherland is n bookish wo- man and cares very little for society herself.
The Birmingham age-herald., 1910-03-13
People Are Different

From Success Magazine
 Chief Justice Fancy. driving through the Tennessee mountains, once broke
 one of the shafts of his buggy A small colored boy, came riding by on mule. The4j e4justice hailed him. Here. my boy. he said. ''can you help me fix my bug
The Birmingham age-herald., 1910-03-13

gyY' Sure boss" answered the hay. and cutting hickory withe, he soon
 1xed the shaft so that it was quite serve iceable. 'Wcll, we'll" said the learned Judge, now why couldn't have done that?' dunno, boss, replied his "f1rst aid unless some folk knows more than others.''
The Birmingham age-herald., 1910-03-13

lead of Mrs. Theodore Roosevelt. she may in a way reward Miss Beech. The retiring secretary hopes something for her brother when she lays down the role of bread winning for an invalid mother. Mrs. Roosevelt did splendidly by all the Hagners just because Dr. Hagner was her one time physician and she taught Miss Isabel in St. Johns Sunday school.
The Birmingham age-herald., 1910-03-13

Quite often now I hear that the Ei- kins family is encountering feeling of hostility in West Virginia. Steve El- kins, Jr., never frequents the state at all any more and Miss Katherine shows signs of boredom when it's name is mentioned Somehow West Virginia seems to feel that the Elkins family has climbed above it, notwithstanding that the senator made his millions in the wild and woody commonwealth. Mrs. Elkins has always dispensed pat ronizing hospitality to the people of that state, Even Mrs. Nathan Bay Scott she does consider her social equal. Her companions are the rich New York set,
The Birmingham age-herald., 1910-03-13

We are all locking forward new to the dance which Mrs. Taft is giving for Miss Helen and Robert Taft at the White Houss on Easter Monday night, Both will have a number of school friends homs with them and the White House will see no ,end of merriment during Easter week.