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The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1910-05-10

SHAW. The Undertaken. 2l0 and G1t
9Th avenue Both phones 3
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1910-05-10
Ensley Briefs


At the meeting of the Ensley lodge
of Elks held last night the sum OF
$50 was donated to the relief fund for
the sufferers of the recent mine dis
asters at Mulga and Palos.
Ben Bryant, the foreman of the con-
struction forces of the Tennessee Coal,
Iron and Railroad company who was
shot Saturday by a negro named Aus
tin and seriously injured, Is on fair
way to recovery. He Is at the Cunning
ham hospital and is doing well con-
sidering the nature of his injuries. The
negro has not yet been captured
The Woodmen of the World of Ensley
will hold a special meeting tonight at
the Eagles Hall on Nineteenth street
for the purpose of reorganization. All
members of the order are invited to at
tend.
A verdict of $500 was rendered in the
circuit court Saturday in the case of
Pat Burchfield, administrator, against the
Southern Railway company. The suit
was based on the death of Edward Burch-
field. one of the oldest settlers of this
district. who was killed while crossing
the Southern tracks last November.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1910-05-10
Eleventh Anniversary of Bank

Today will mark the eleventh ami
versary of the Bank of Ensley. one of
the strongest banking institutions %,
the district. The bank was started ] :
years ago by Messrs. Ramsay and Nc
Cormack with capital stock of $780,
900. 1t has steadily increased and
stands today the fifth bank in the Bir-
mingham district.
The capital stock has been increased
to 100000, with a surplus approx
mately of 100000. Tho deposits are
over 100000 and have at one time
exceeded 100000
Much of the success attained is due
to the able management of Robert e.
Chadwick and his competent corps OF
assistants, backed up by the financial
standing of its owners, Messrs. Ram :
say and Mccormack
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1910-05-10
Busy session of Police Court

busy session of the police court
was held yesterday at Ensley. Sew
eral hundred dollars were assessed in
fines. A noticeable feature was the
number of white men who faced his
honor, Judge d. F. Sugg
Will Kelley, a white man, was f1ned
$50 and given a street sentence for dis
charging firearms in the city limits, re-
sisting an officer and disorderly con-
duct Several Sunday DRINKS were
fined $25 each.
The cases were quickly disposed of
by Judge Sugg and in most instances
the fines were paid.
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1910-05-10

The annual meeting of the state
grand lodge, Independent Order oil ODD
Fellows, will be held in Birmnsham
beginning this morning at 10 oclock.
The sessions will be held at the Or
nheum theatre and will last for three
The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1910-05-10

Several hundred delegates and visit
ny Odd Fellows arrived in Birming-
am last night from Cullman where
hey attended the dedication OF the
Alabama Odd. Fellows home yester-
The Tupelo journal., 1910-07-15

never cease. 1t
wv will pay you to lay aside
everything and travel so
miles to attend this GREAT
SALE. Read these Crushing
Prices. Tell the story! Our loss
is your gain!
CHILDREN'S ROMPERS-Made
of good quality Bingham, blue
and white chex, solid blues,
tans. etc.. all nicely trimmed,
worth SOC and Csc, only 4Oc
The Tupelo journal., 1910-07-15
Dress Goods

An up-to date stock in all the
Leading. colors. blacks. browns,
prays, reds, blues, plaids and
stripes.
LOO & Us values to go at zoe
75c & 85c values to go at----57c
SOC & Csc values to 90 at----39c
You lose if you don't get in on
this.
The Tupelo journal., 1910-07-15
" hite Goods

The biggest stock of White
Goods in the city at less than
Manufacturers Cost. Suitable
for shirt waists, dresses, etc.
The Tupelo journal., 1910-07-15
Big Stock Mattings

One lot rs dozen mems heavy
blue Chambra work shirts,
SOC val, go in this sale at SOC
100 pair mems wash pants at 69c
Linen pants, Its value at LA
Linen pants, LIS value at SOC
The Tupelo journal., 1910-07-15

gDHE Biggest sake ever held in Tupeo sz5ooM worth Of the ceant and RHARS sSsss%S%%s
L Choicest Merchandise yers shown in upeh at such ueany Reduced Prices as ! R@@%a E5@@
to appeal to the most economical buyer Srha opportunity Eihs seldom presents amm
itself fym fail to take advantage Of this Sale. you h. Former selling prices l-----
actual worth or vae are lot considered in making prices for this Sale. Readov v@m%L all
the PRICES listed bew and lgth the da @S-----~--
The Tupelo journal., 1910-07-15

All Summer Goods must go. Nothing
reserved. Everyone knows the class of
goods we carry, and everything will be sold
as advertised. Terms Of this sale are
STRICTLY CASH,
The Glenwood post., 1910-12-03

cents to fifty dollars each. Fans are
shown in like variety.
If you prefer to make present at
home nothing is more likely to delight
girl than a bedroom set for her bed
window and dressing case These sets
consist of spread with founce. cur
tains, pillow shams and cover for
dressing case Muslin and cseement
cloths are used for making them and
cost from five to fifteen cents yard
Fancy bands for the hair made OF
ribbon or tulle especially If bright
ened with spangles, are acceptable to
the girlish heart, The floating veil
of chiffon and the soft scarf for the
head and shoulders will make her
eyes sparkle with pleasure, One has
only to buy 21la or yards of material
and hem 1t. for these. Silk muslin
makes lovely scarfs and may be had
from thirty cents to dollar yard
A scarf Of this fabric is shown in the
picture.
Big brothers will like the same
things father does and besides, he
will like pictures Of sports. baseball
and football subjects. College flags
for his room. sofa pillows. pipes and
pipe racks appeal to him. He will
flourish silk hosiery with great salts
faction and If one may spend a suf
ficient sum he likes good suit case
or the fittings for one for travelling.
The younger boys and girls rarely
leave us uninformed as to what they
want. The girls want dolls and min.
iature housekeeping things Small
sets of furs please them. Hoods, leg
gings and mittens, bright hair rib
bons. length of goods for new
dress and school aprons are among
their gifts Beads for the neck and
handkerchiefs they treasure. Girls
are fond Of finger rings and purses.
and they enjoy kodaks as much as
boys do. In selecting presents. it Is
well to get those which will keep the
girls out Of doors as much as posi-
BILE. Skates for ice or roller skating
and mufflers for warmth are gifts
that do much good
AS for the small boy. he voices his
preferences with some insistence He
likes mechanical toys, skates and
sleds. Albums for his picture post
cards or his collection of stamps aad
books OF adventure. give him much
pleasure. A good boys magazine or
mechanical magazine Gf he Is old
enough) will be fine for him He
likes tools for building things and
oil y,1a ~
eat, in his Christmas stocking
The baby and the tiny people Just
out of babyland are delighted with
The Glenwood post., 1910-12-03

ribbon such as are shown in the pic
ture. Pretty little muslin aprons and
handmade laces, made of Rennais-
sance braid and simple stitches. Tow
els with large initial embroidered in
the corner never fail to delight either
mother or grandmother. Combing
jackets, like that shown in the pic
ture, are made OF squares Of figured
cotton or silk or of large handker-
chiefs. They cost almost nothing.
since one may make them OF a rem
nant yard square or of four cheap
cotton handkerchiefs with pretty fig
ures) and two yards of narrow satin
ribbon. These handkerchiefs are used
for short kimonos, laundry bags. sofa
pillow covers, and smaller embroid-
cred handkerchiefs for pin cushions
Bed slippers made of elder down
flannel, make an acceptable present
for an old person. They are prettily
finished with fancy stitches and rib
bon and cost next to nothing.
Getting a present for father or
grandfather taxes the thought. mems
wants seem to be so few compared
to those of women.
Handkerchiefs. ties and slippers are
among those that cost little and are
acceptable. Bill purses, for the safe
carrying Of money. cost from 25 cents
to two or more dollars. A good plain
fountain pen gives a man continual
satisfaction. and other articles for
convenient writing he likes There
are portfolios with paper and blotters,
and other articles. Desk fittings. and
especially those made of Japanese
antimony. are tasteful and a great
convenience.
Among the things that may be made
at home, the list for men is not long.
House Jackets and slippers are dear
to the heart Of the man who wants
to be comfortable. Bath robes are
not difficult to make and a great
comfort. Bed slippers. for the old.
are a luxury they enjoy. Young men
like ties, stick pins and handkerchiefs
books and kodAks.
1t 10 easy sailing when we start
out to buy a present for grown.up
or nearly grown sister. She will like
all tho pretty things for her dressing
case. tho candles pin cushions and
A lot Of little foolish things beside
Sterling silver shoe buttoners and
shoe spoons are to be had for
quarter Buffers. nail files. tooth
brushes with silver handles, appeal
to the taste for luxury which girls
many dainty handkerchief and neck
The Glenwood post., 1910-12-03
MAMMOTH CAVE PUBLICITY
Why Interest and Number of Visitors
to kentucky's Famous Wonder
Have Fallen Off.

In the year 1S44'an average OF 80
persons a day were shown the Won
ders of the Mammoth cave of Ken
lucky. In 1909 the average was less
than 10. And in those GO years the
population of the United States has
grown from twenty millions to eighty
millions and the transportation facili-
ties had been wonderfully increased.
Why this falling off in interest and
numbers? The Mammoth cave is still
there and the stalagmite chair in
which the famous Jenny Lind sat is
still pointed out by the guides. But
the visitors go elsewhere. And when
we look for a cause for this lack of
appreciation we find 1t to consist in
this: The Mammoth cave no longer
has an advertising man What it needs
and what everything else needs is
man to see that 1t is kept continually
before the public. He must tell of its
wonders, must keep the people in
formed of its great past, tell how to
get there. and what accommodation
are to be had after getting there.
Caves are all very well, but they are
not necessary until some one tells us
about them. And then If he tells
enough about them, and tells us
strong enough about them, we will 20
to see them and pay for the privilege.
But they must be advertised. Surely
the moral is obvious
The Glenwood post., 1910-12-03
Advertising /
T Talks
NEWSPAPER BEST AD MEDIUM
Philadelphia Man Outlines Relations
Of Publishers and
Advertisers.

Hugh A. O'Donnell, business man.
ager of the Philadelphia Press. spoke
before the Scranton Ad club the other
evening on Advertising and Sales
manship' Contending that advertis-
ing is nothing more than salesman
ship, he maintained that newspaper
ads are the only ads that pay divi-
dends and he condemned all miscel.
laneous advertising, such as theater
curtain. program, billboard and circu-
lar letter, as waste of money and
meaningless.
Advertising he held to be the twin
brother of commerce. ut is the art
part of the science of business" he
said. "and is almost a science in it.
self, though not defined science. 1t
is both an art and science, though
it Is the art part of it that makes it
an underlined science"
Publicity, he said is the key to
commercial success and advertising
Is nothing more than salesmanship on
paper addressed to a composite Gus
toner.
Advertising, said Mr.. O'Donnell, is
the chief item of expense in nearly
all business promotions, and under
modern developments there Is eXpend-
ed on advertising more than $SOO,0OO,-
600 annually. 1t has made the luxur-
les Of yesterday the necessities of to-
day, and operated on well established
psychological laws; it has become the
great, positive, creative force in bust
ness. 1T makes men want things"
continued the speaker things never
before deemed necessary to their hap
piness or contentment."
AS to the duty of the newspaper,
Mr.. O'Donnell declared that it's first
duty Is to its subscribers, and nothing
should be done, even in the unbal-
anced arrangement of a paper, that
might offend their sense of beauty
The amount of circulation and the ad-
vertising rate in most cases need have
little relation, if the circulation con
sists of the thrifty class of people who
seriously read the advertisements
That is why the legitimate pub
Usher considers all concessions in re
gard to free readers, positions. etc,
as equivalent to a cut of rate, and
truly the newspaper which does not
adhere to its rate card has a severe
case of heart trouble that may prove
fatal any time"
The Glenwood post., 1910-12-03

grew stronger, and within three month";
I was perfectly well woman.
II want this letter made public to
show the benefit women may derive
from Lydia E. Pinkham's Vegetable
Compound JOHN G. MoLDAN,
2115 Second St., North, Minneapolis,
MINI.
Thousands of unsolicited and genu~
Inc testimonials like the above prove
the efficiency Of Lydia E. Pinkham's
Vegetable Compound, which is made
exclusively from roots and herbs.
Women who suffer from those dis,
tressing ills peculiar to their sex should
not lose sight of these facts or doubt
the ability Of Lydia E. Pinkham's
Vegetable Compound to restore theiR
health.
Ifyou want special advice write
to Mrs: Pinkham, at Lynn, Mass.
Shewill Observation-Disclosures strictly
confidential: For 20 years she
has been helping sick women in
this way, free Of charge. Don't
hesitate write at once.
The Glenwood post., 1910-12-03
BEST RETURNS FROM PAPERS
Firm Regarding Advertising
Billboard Method "Cheap."

Nathaniel C. Fowler of Boston, in
terested in advertising, was the speak
er before the Maiden Board of Trade
at Boston recently, and he dwelt at
cohsiderable length upon newspaper
and magazine advertising.
Newspaper advertising brought the
best results for local concerns, he
said The real value of advertising
was not discovered until about 25
years ago, but it had since developed
to such an extent that 1t was now
one of the most important items in
commercialism. Then magazines had
only few pages Of advertising, and
newspaper advertising was confined to
few small notices.
Today the situation was reversed,
for there was more advertising than
reading matter People criticised this,
but they should not do SO, for the
newspapers and magazines were CIV
ing the people better reading matter
and more of it than ever before and
at the minimum of cost
He claimed that billboard advertis-
ing was a cheap form Of advertising,
for the billboards tended to cheaper a
locality. What merchant would think
of cheapening his business in the
manner that a billboard lessened the
attractiveness Of city or town?
The greatest trouble with the ad-
vertising that does not pay" was not
with the publisher so much as with
the merchant who failed to present 1t
properly. Ninety per cent of all ad-
vertising was addressed to the women
readers of a newspaper or magazine
and that should be borne in mind
when preparing the advertising mat
ter.
The Glenwood post., 1910-12-03
Japanese Advertising Ways.

The Japanese have an original way
of advertising and they apply to the
art all the poetry that their original
Imagination is capable of. They have
recourse to the most varied and i'm
provised methods, and their combina-
tions are sometimes as picturesque as
they are original Japanese mer-
chant informs his customers that his
goods are sent off with the rapidity Of
shot. A stationer calls his knowl-
edge Of natural history to his aid thus:
"Our wonderful paper is as durable as
the hide of an elephant" A Toxic
grocer borrows from psychology, and,
in mordant language, announces that
"Our vinegar of extra quality is sharp
er than the bitterness Of the most dia.
bolical of in-law"-London
Tit-Bits.
The Glenwood post., 1910-12-03
ADVERTISING AS CAPITA.
STOCK.
BY GEORGE s. BANTA, 3. A.

The biggest part Of any busi-
ness of any size is not the stock
of goods it has on hand, tho man
at it's head, nor the force Of
sales-peopIe 1t employs. You
might change any or all Of these
and still have substantially AZ
good business as before. Tho
biggest thing about It is the atti-
tude of the public toward 1t.
This 10 something which does
not change In day and while
attaining what we call business
prestige" Is desirable above all
else, the only way to realize this
is through fair treatment Of tho
public in season and out. "Es-
tabIished In 1878" has weight
with tho average man because It
tells him that a house which 10
still doing business after over
thirty years must have COM
mendabIe qualities and be recos-
nized for its fair dealing.
Advertising has wonderful
possibilities In developing this
very prestige. With time Itself
it shares In this ability to give
house an excellent standing In
the community. Advertising
works persistently and effective
ly because II Is a concentrated
broadside Of publicity reaching,
not one, but hundreds or thou
sands practically simultaneously.
II you were starting to con-
duct a new business In your
city, would 1t help you to be
able every day or every week to
go into the homes Of a large
percentage Of the people Of your
community and tell them what
you are doing in your store or
office just at the particular
time Of your visit7 OF course it
would, and that Is just what
your newspaper enables you to
do. And you are not intrudlng,
either, because It Is an admitted
fact that the Intelligent readers
Of our newspapers today read
them for the advertising as we'll
as the news. And this is nat
ural, for good advertisement Is
designed to benefit the man who
reads it as we'll as the adver-
tiser.
1t need only be said that the
advertisement, to carry its full
weight, must be backed up to
the letter. 1t will prompt inves-
tigation and If this investigation
shows a house absolutely relia-
BILE, a comparatively short time
will suffice to give the business
all the prestige that could other
wise be attained only through
generation of business life.
The Glenwood post., 1910-12-03
NEUTRALITY-SUSPICIOUS..
II is better to advertise to the
people who are on their way to
the store rather than to those
who are going home
Proof Of Sincerity.

Advertising is the yard stick by
which the public measures a mans
faith In himself, his goods and his
purpose. Ones success in life de-
pends upon personal effort The man.
be he young or old. who waits for a
helping hand is doomed. Do not wait
for things to turn up. but get out and
turn them up for yourself. To work
out ones own career requires conf
dence in ones self; without 1t there
can be no effective effort. And ad.
vertising is the popular gauge of that
confidence which can make effort ef
fectual
The Glenwood post., 1910-12-03
SOUR STOMACH

II used Cascarets and feel like new
man. have been a sufferer from dys-
Pepsia and sour stomach for the last two
years. I have been taking medicine and
other drugs, but could find no relief only
for short time. I will recommend
Cascarets to my friends as the only thing
for indigestion and sour stomach and to
keep the bowels In good condition.
They are very nice to eat"
Harry Stuckley, Mauch Chunk, Pa.
Pleasant. Palatable, Potent. Taste Good.
DO Good. Never Sicken, Weaken or Gripe
10c, 2Sc, Soc. Never sold In bulk. The gen.
une tablet stamped &C. Guaranteed to
cure or your money back. 926
The Glenwood post., 1910-12-03

pieces, or too many gay ribbons for
her hair or lingerie. All these can
be found at an expense ranging from
twenty-five cents up to two or more
dollars.
Young girls like ornamental pic
ture frames, pretty jewel cases. pun
boxes and hat pin holders. These
are shown in tasteful designs for fifty
cents each
All girls love perfumery and
sachets. They like calendars with
pretty verses. to hang in their rooms
and chain or mesh purses delight
them. These may be bought for fifty
The Glenwood post., 1910-12-03

There Catarrh in this section OF the country
than all other diseases put together and until the last
few years was supposed to be lncurable For great
many years doctors pronounced Il local dseass and
prescribed local remedies. and by constantly failing
to cure with local treatment pronounced it hcurabe
Science has proven Catarrh TO be constitutional d.
and therefore requires constitutional treatment
Halls Catarrh Cure. manufactured by F. J, Cheney
Co.. Toledo. Ohio, the only Constitutional cure Oh
the market. 1t 10 taken internally in doses from 10
drops to teaspoonfuL 1t acts directly the blood
And mucous surfaces OF the system. They onse one
hundred dollars for any case II falls to Send
for circulars and testimonials
Address: F. J. CHENEY 4 CO.. Toledo. Ohio
Sold by Druggists. 75c.
Take HANS Family Pilh toe consultation.
The Glenwood post., 1910-12-03


Handkerchief or 4 Square Of Fabric.
all the toys, of which there are so
many, made for them. They like the
toy animals best Building blocks
and picture books they never tire of
and the dear old fairy tales please
them forever. 1t is no trouble 70
select gift for them. There are
hundreds on sale that cost little, or
much, as you will They are as happy
with a doll from the ten cent store
az with one for five dollars. and have
been known to prefer rag baby TO
a talking prodigy.
At home one may make for them
little shoes and bonnets, or baskets.
gaily decked with ribbon, containing
their toilet requisites: soap, vaselins
and fine tale powder. A plain basket,
9lded and lined and decked with 70
settles of baby ribbon, pleases the
Young mother Little boots Of GRO
chet, eiderdown or chamois. cashmere
shawls and sacks. are for the young
infant.
The Glenwood post., 1910-12-03
Desperate Situation.

Desperate Situation.
"There's no use trying to deny it."
remarked Mrs. DeF1att, this Is the
worst cook we've had yet. There
positively isn't decent thing to eat
on the table,"
That's right" rejoined DeFlatt
But" continued his wife, there's
one thing in her favor. She can't be
beat when 1t comes to washing"
PITY we can't eat the washing"
sighed the hungry husband.
The Glenwood post., 1910-12-03

@$ easy enough matter for
StX possessor of plenty OF
NSlV money, but for the most
w of us Christmas time
shows great disparity
between the size of our pocketbook
and that Of our heart-the latter Is
so much bigger. The world is full
OF pretty things. waiting to be bought
by those with money enough. There
Is consolation In the fact that the
gift which costs time and thought,
and is a little tax on the resources
Of the giver. means more to the re-
cipient than any other
We are eager to remember our own
dear people and some Of our friends
Now the question is, how much can
we spend and how shall we spend it.
to include them all?
We will start out with mother; she
should come first A search through
the shops shows lot OF pretty gifts
that may be bought for little money
and greater number that may be
made at home at a saving She will
appreciate our circumstances. Some
good things may be found at the ten
cent stores even. and they are the
stronghold of the little folks who want
to make a dollar go a long way.
Mother will like the pretty waste,
paper basket shown in the picture,
of white MORE paper with delicate
roses on 1t Here may be found good
looking candlesticks of clear glass,
which are as pretty as those that
cost three times as much
Lacquer boxes. from Japan. are
cheap and artistic, and very durable.
Such boxes for gloves and handker-
chiefs range in price from twenty-five
cents to dollar or so and are to be
found n department stores
Selecting present that may be
made at home is easy because the
outlay of money Is usually small and
the finished article success. There
are pin cushions and bags Of fowered
The Glenwood post., 1910-12-03

caused 8 weakness
and broken down
condition of tho
system. / read 50
much of fwhatLydia
E. Pinkham's Veg
etable Compound
had done for Other
suffering women !
felt sure 1t would
help me, andI must
say it did help me
wonderfully. Ny
pains all left me, ]