The San Francisco call., 1910-01-22
Consolidation SntcrrSts
WORLD SEARCHED
FOR LATEST IDEAS
Roof Garden, Billiard Hall and
Bowling Alley Features OF
S50O,O0O Keystone

! The finest and handsomest apartment
house west OF Chicago has been con-
strueted by the keystone real estate
company, at a cost Of 100000 for the
building alone at the southwest corner
of Washington and Hyde streets. This
/ is one of the choice and most easily
accessible sites in San Francisco. being
passed by car lines on both sides The
ground space occupied is 1876 by 1876.
The Keystone apartments are a land
mark of imposing size and beauty. The
intention of the builders was to pro-
/ vide structure that would lead all
others. and they have apparently fully
succeeded Their building is much
superior TO anything heretofore at
tempted in the same line in this city
{ The Keystone includes 70 elegant
apartments. 1t has an exterior Of
pressed brick and terra Gotta. with
architectural adornments. balconies.
etc, which give an effect of strength
and hghtness combined.
4 The interior finish is especially fine
and elaborate. There are two elevators.
Included among the special features
that have been provided for the pleas
ure and accommodation of the dwellers
/ in the Keystone are several that have
/ involved large cost in the construction.
[ Every eil4uS uSeLul ana convenient and
ornamental has been provided for on
a most liberal scale and expense has
not been spared in any direction to
/ give the Keystone more than local rep
utation.
The opening Will take place soon.
and it will be an event of general in
Iterest and especially TO the neighbor-
hood. which the structure conspicuous
/ ly- adorns
Among the attractions are roof
garden from which a splendid view is
commanded, billiard room handsomely
finished, bowling alley and a large
/ library, which viii be stocked with Z
popular collection of volumes
| The total investment. including the
cost OF the land, aggregates $500. .OOO
The architects were oliver. FouIkes
& Kaiser.
/ Under instructions given TO them by
tthe enterprising capitalists connected
with the keystone real estate company
levery approved idea that is embraced
In apartment construction in great
Ic1ties of the world has been incor-
pOTated in the Keystone apartments.
The best from abroad. combined with
local suggestions to meet local condi-
Itions thoroughly. has resulted in the
creation of something that is well
worthy of inspection and that is highly
IcredItable to the new San Francisco.
FRONT STREET BUILDING
Plans have been prepared by William
! Mooser, architect for a three story and
basement building for the d. Ghirar-
/ delh company. The structure will stand
| at the northwest corner of HaUeck
| and Front streets and will entirely
cover lot which is 35:10 feet in front
and has depth of 1876 feet. plan
/ of heavy mill construction has been
adopted which is out of the ordinary.
I The front will be of enamel glazed
/ terra Gotta.
There will be one store. on the ground
/ floor. The upper part of the building
\ viii contain lofts The whole has been
/ leased TO one tenant. The front of the
store will be of metal and plate glass.
/ with metal window frames. etc. All
modern appliances to make the struc-
ture desirable will be provided. The es-
/ timated cost is 100000.
/ A six stories and basement building
/ will be erected for the PelicanO-R -Rossi
company. florists. in Powell street
north of Ellis. and Immediately adjoin-
/ ing the Golden West hotel The plans
as prepared by Righetti & Headman,
/ architects, show structure which is
/ unusual in many features. On the
front facade there Will be a flower bal
cOny in which choice flowers will be
/ grown, lending an attractive distinction
to the building This balcony adjoins
/ a gallery in the store to be occupied by
the florists. The gallery viii be on the
mezzanine floor.
| The PelicanO- -Rossi building will cost
/ $50, 900. as estimated. 1t will be OF
| class G construction, with reinforced
concrete as the material The frOnt
will be Of cement plaster. The ground
space to be covered is 22:9x137.6 feet.
On the first floor will be one large
store On the upper floors there will be
so suites. The upper part OF the build
4 ing will be used as an annex to the
Golden West hotel.
The store will have a marble front.
with large plate glass windows and
I with copper trimmings. The interior
1 of the store will be made very orna-
mental with large plate mirrors. with
ornamental stuccO trimmings and with
/ other attractive features.