Arizona republican., 1910-01-01
FORMAL OPENING 0f
 NEW GOLDWATER STORE
PUBLIC RECEPTION LAST NIGHT
 WAS A BRILLIANT SCENE.
New Business House is a veritabIe Pal
 ace of Feminine Finery.

NJ Goldwater and Brother ushered in
 the New Year festivities last evening with spectacular function when | Your store was formally opened to
 curious and admiring public. It was | decidededly a social event but by nu means an exclusive one. All evening | there was moving procession of car | riages and automobiles in front of the
 big white building and the wealth and \ beauty of the city attired in gorgeous | costumes and accompanied by attentive | escorts came to pass critical judgment l on Arizona's newest and finest store. 1 Meantime the sidewalks poured into the | building a motley throng Of prome- I nadors from those of humble station to others of high estate. All were greeted warmly at the door by Barry Gold water the manager of the store, for whom the occasion Was one of satis- ! faction and flattering success. The ladies were presented with carnations and the gentlemen with smiles. real 1 ones. and not those the expression will suggest to bibulous readers.
 Everybody was made welcome and given free entree to all parts of the
 
 robbed of any commercial atmosphere by the previous announcement that nothing in the store was for sale-last night Its only usefulness on that oc- casion was to perfect the picture of an ideal store. and if anything was want ing of perfection, the thousands before whom it passed inspection, failed to note it. It was universally agreed that there is no finer drygoods store anywhere. There is no larger one in Arizona and none in any land regard less of it's size, could be more complete in it's appointments. richer in the ma terials of it's furnishing. more hand somely stocked, or more attractive in it's general ensemble. Criticism was dssipated in compliment and commer- cial rivalry was lost in civic pride. None were more enthusiastic Tn their congratulations than those who for business reasons might be pardoned for harboring envious thoughts.
 In the broad entrance stood mann moth jardeniere filled with vari-colered roses. the gift of the Southern Califor- mia Hardwood Manufacturing company and H. Raphael company. which pro- vided and placed the furnishings. On the front show cases at either side of the large central aisle, stood monster vases of violets. the compliments of William Kerr of Los Angeles. On the millinery side was a gigantic bouquet of carnations from sam Ullman, New York wholesaler. and on the ribbon show case was a beautifully devised horseshoe of violets and roses the gift of "Goldbertg Brothers to Goldwater Brothers"
 Though the crowd numbered thou sands there was no pushing or crowd ing-indeed such condition is hardly possible in the broad area ways. The people just quietly "drifted' at pleasure through the drygoods emporium. finally ascending to the offices and the ladies rest room, where the Indian School band was playing program of the most pleasing melodies. On a wall of this room are hung two beautiful landscape scenes in oil, the work of $. w Marto and his gift to the manage ment of the store. Though an artist of