Los Angeles herald., 1910-06-19
I"Moon" Car at "Pne Crest in Sierra Madre Mountain

walton is opened UP. Every man had
been anxiously waiting for his car, and
everyone made a rush to get 1t. AS
soon as they were checked OFF, tested
and turned over to the new owners the
farmers sprang behind the seats, hst-
ened about ten minutes to the statesmen
and then drove away home as happy as
school boys.
DEMAND IN THE WEST
Because of the simplicity of the
Overland construction such a quick
distribution was possible. Not one OF
these many owners who drove cars
home that day has yet registered
cor1plant II met with similar enthus-
iasm in California cities. Seattle ana
Portland, Wash, and wherever l maze
| a study of our western conditions.
The market in the west has not been
tapped as yet a great field IS YET 10
be supplied. and it wants the medium
priced car that can do the work OF
| higher and more radical one speed
power, comfort and above ALL simple
! itv and dependability are the charac-
teristics that this western man of COM
mon sense demands.
! The westerner is using his car for
| everything. He goes for the mail in II,
| makes all manner of business Trips
and inspection tours over his land. Inc
cowboy uses it instead of the old
! fashioned pony. The young people use
il for pleasure. The whole family goes
to church ir it. In fact, the motor car
| is doing what no other utility can 90
| to hasten the progress OF clV1lzatlon.
| The great demand in the west at
present brings another question TO the
minds of the motorwise. How long
will it last and will the market De
| flooded? I believe it is good for all
| time as long as busy men are engaged
in hard toll. The motor car has come
| to STAY and to be more valuable as
mans activities multiply and expand.
The fear of overproduction haunts
only the manufacturer who has not iald
his foundation on solid rock My policy
has been to build for the future, ana
while the Overland has enjoyed most
marvellous growth it has done so along
rational lines. and with a view, too, or
being able to go through the white neat
of public test unscathed.
GROWTH OF THE INDUSTRY
There is nothing in the industrial
world that has surpassed the wonderful
growth of the automobile industry
From seventeen makers of motor cars
in 1898 to approximately 300 in 19OS
and the combined capitalization in 1898
of 81 100000 to nearly $20O,OO0,OO0 IN
1909 is a brief history of this magic
growth.
our own concern furnishes a great
example of a steady and healthy rise.
Two years ago there was one Overland
factory in Indianapolis and the ca
pacity was 400 cars. But the car proved
! a masterpiece. The next step was 1000
cars in 1909 and in the present year
the portals of our plant will emit more
| than 10000 cars.
The factories today occupy more than
3. .0OO, 900 square feet of floor space. We
employ more than 5000 men and women.
Today we are more than 5000 behind
our orders for the present month. New
factories and buildings are being con-
structed as fast as material and labor
can be procured. The demand flooded
us. From every direction comes the
cry for more cars from the dealers.
Thus it is shown that the automobile
Industry has long ago passed the eX-
perimental stage. The car with the
"goods in it, and with the right kind
of business principle behind it will live
to enjoy the fruits of a market that
has yet to reach its fullest develop
ment.