The Wenatchee daily world. [volume] (Wenatchee, Wash.) 1905-1971, 1910-08-25
GREAT northern PUBLICITY
CAMPAIGN IS HILLS HOBBY
Comprehensive Scheme Adopted for Exploiting Wenat'
chez and Other Northwestern Districts - Exhibit
Car Free Lecturers, Literature Permanent and Spe-
cial Exhibitions included in Plan.

The Great Northern Railway COM
pany is going into the exhibit bust
ness on more extensive scale than
has ever been attempted by any
transcontinental road or any other
organization.
A broad and comprehensive scheme
of publicity, embracing all the prom
inent districts tributary to the Great
Northern system has been adopted.
The scheme has become the pet hob
by of President Louis Hill and he is
giving more personal attention to
the Bureau of immigration than any
other department of the railroad SER
vice.
E. c. Leedy, general immigration
agent, has been given carte blanche
orders to go the limit He, with the
assistance of F. w. Graham, the
western immigration agent, are per-
fecting plans which will advertise the
resources of Wenatchee and other
districts along the line in every nook
and corner of the east as well as the
larger cities.
The results obtained through the
exhibit car sent through the east last
year have been so gratifying that
this feature will be perfected and
pushed with vigor. One hundred and
fifty thousand people witnessed the
display show in the car last year. 1t
is expected that a still greater num-
Der of visitors will pass through the
car this year.
The plan of publicity adopted is
worked in connection with the itin-
erary of the exhibit car. In almost
every large city of the east the rail-
road company has employed trav-
cling passenger agent These men
are advised of the route which the
car will take and they are given
thorough instructions and act in a
capacity similar to that of an ad-
vance agent of a big show or circus
About two weeks in advance of the
arrival of the exhibit car in a town
the travelling passenger agent visits
that place, rents a hall and on the
evening Of the day when the car ar
rives free lecture is given, in which
views are thrown upon the screen
and opportunities of the west are
told.
To advertise this lecture and the
coming of the car very thorough
work is done. Window cards, large
posters and hand-bills are distribut-
&c freely and the press is literally
patrOnized. In this manner a lecture
is given every night and great
throngs of people hear the story
told over and over again. During
the day the people see the exhibits
in the car and at night they learn
of the country where these are
grown.
Almost invariably after the car
has left the newspapers give extend
ed accounts and very favorable men
ton. The railroad company has a
book of these clippings which shows
in itself a vast amount of publicity
which is received. That the plan
yields most gratifying returns is
shown by the number of inquiries
received at the general office in st
Paul from every district shortly af-
ter the exhibit car has appeared
there.
immigration Agent Graham states
that the itinerary may be traced by
the number of these inquiries even
if the route were not known.
Vast quantities of literature are
used in connection with this plan
and every district that supplies the
company with booklets can be GER
tain of very effective distribution
and these booklets need not be of an
expensive nature, but should con-
tain interesting cuts and concise in
formation.
Permanent Displays.