New-York tribune., 1910-12-22
EXPECT TO GET $4,000
Receipts from Sale of Red Cross
Seals Estimated.
EVERY ONE HAS HELPED
Each Stamp Called "a Real
Bullet in the Fight Against
Tuberculosis"

Frank H. Mann. secretary of the com
p1ittee on the prevention Of tuberculosis OF
the Charity Organization Society. said
yesterday that $4,000 would be received by
the sale of Red Cross Christmas seals sold
in New York this year. Last year the
American Red Cross, which conducted the
campaign of distribution. raised $1,000
Only 1919 per cent of this amount will &c
TO the National Red Cross in Washington
to pay for the printing and circulation OF
the stamps. The rest will be used In Man
haitian and The Bronx to help on the fight
against the " hite plague.
The total number of stamps that have
been placed with agencies throughout the
city since December / amounts to 4.6si. 700
most of which have been sold Of this
number, %, 5S5 have been purchased by mai
orders.
The work of distribution was placed in
the hands of LIZ agents. as compared with
500 last year. According 10 Mr.. Mann. II
the organization of these agents could nave
been effected three weeks before it was
which was around November Is, there
would have been no difficulty in doubling
the sale of the seals in this city.
TT meant that a campaign must be
planned said Mr.. Mann. for the Charity
Organization Society committee had to
place the distribution of the seals on a
business basis. Last year the stamps prac-
ticauy sold themselves. AS q result S12,00t
was received. This year, with an organized
force and with business methods. We nope
to clear $4,000 | have no doubt that next
year will see the 100000 mark passed in
New York City and that is our aim
The sales manager is j. ". Binder. He
said yesterday that everywhere business
men were cooperating with the committee
From the free use of electric signs worth
s. 600 a month"; said Mr.. Binder, to the
free rent of our quarters. we have been
assisted Automobile concerns have given
us the free use Of their cars for the dis.
tribution of the stamps, express companies
have furnished electric trucks for the same
purpose, and even slot machine concerns
have given the free use of their wares. We
have had no refusals where We have asked
for assistance. People are alive TO the
good that will be done. There is pride
too, in knowing that all other organization.
selling the stamps throughout the countr!
will look to New York 20 see the RECORD
figures"
The largest single order filed so far i:
that for John D. Rockefeller for 5o.0G
stamps. The smallest one. according t.
Mr.. Binder, was the sale of one stamp Il
newsboy. Two ragged tramps have
been In three times at the headQuarter'
office. in the Metropolitan Building. Th'
first time they purchased six stamps, th'
second time seven and the third only four
Both are tubercular. Mr.. Binder said.
There are ten regular committee booths
throughout the city, which have had
total daily average Of 5000 since they were
opened. Each booth has now sold indi
vidual1y more than that amount Beside:
these there are hundreds Of sub-agencies
Those in the Wall Street section Of tn,
city have been the heaviest sellers
The business methods used this yeal
have been resolved into regular plan,'
according to Mr.. Mann. A trained sales
man has been assigned TO each Of the ter
districts into which the city has been di
vided. The territories have been worked
and covered Systematically. In ten days
LIZ agents we're obtained and 5000. .o0t
stamps taken by them on consignment
Within the last few days 426 Of these
agents have called fer an additional
1 1,074.s20 seals All deliveries in the ten
districts have been made by the agent in
charge Seven booths. decorated in ma
tionaI colors. have been placed in hotels
stores and branches of the
postofTice. All the booths are visited each
day by a member of the head office staff.
who collects the cash from the sales.
The committee in charge of the sales
has used nine methods of advertising the
stamps. including such mediums as street
cars, subway and elevated stations, bill
boards, store windows, electric signs,
pictures, ferry houses and boats
and subway trains. Five thousand posters
are now on the billhoards and fifteen hun.
ired window cards have been distributed
about the city.
People should understand" said Mr..
Mann. that there is no surer means of
helping the fight against tuberculosis than
~ aiding the present crusade. The reve-