davidaulloa/AmericanStories huggingface dataset:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1910-08-14


and conjecture that followed the intro
duction of the six-cyinder engine for mo-
tor car uses in this country. Manufac-
turers who were pioneers in this line
received thousands of inquiries about the
advantages of the six over the four,
the trade papers and the automobile col
umns Of the newspapers We're filled with
interviews and arguments and the whole
matter was one that was sure TO be
thrashed over pretty thoroughly when
ever few enthusiasts got together. All
that was several years ago. but appar-
emily interest is at as high point as
ever, judging from the requests for in
formation received by the manufacturers
today.
John C. Walker, E. s NARROW, w T.
Weaver and John c. Hodges left yester-
day morning early for a five-day trip
through Maryland, Pennsylvania and the
Shenandoah valley as far south as Staun-
ton, Va
A member of the National Automobile
Association reports a bad stretch of
road. about ten miles in length, on the
route from Belair to Churchville, Md.
He states that there are several large
powders in the roadway and that the
road in general is rough. He suffered
q broken axle He advises the use of
the lower road TO Havre de Grace in
dry weather.
Rev. Ignatius Fealy leaves tomorrow
for a tour through New Jersey. spend
ing week at Atlantic City.
Harry Rose leaves tomorrow for a
tour Of New England and the middle
Atlantic states.
Edward c. Thomas made trip in his
motor car to Atlantic City last week
-. a. Mechlir procured New Jersey
license from Lambert Reed, agent for
that state and secretary of the local
branch of the National Automobile
Association Mr. Mechlir expects 10
spend about two weeks in New Jersey
and New York.
Mr. and Mrs. A. j. Riley and Mr.. and
Mrs. p. NJ Walker all of this city, have
Just completed extensive tour in Mr.
Riley's touring car. The party started
Monday. July -. and since that date
have visited Baltimore, Wilmington
Philadelphia and Atlantic City, making
stay of six days at the last-named
place. On their return trip they toured
Pennsylvania. stopping at York and
then proceeded on TO the famous Gettys-
burg battlefield. They experienced no
trouble whatever with the car. although
they were obliged to take to bad roads
at times. Altogether the distance cover
ed aggregated more than 200 miles.
J. S. Leatherman and family have Just
returned from an enjoyable run through
Pennsylvania and New Jersey. \ great
deal of the time spent in Atlantic
City.
". c. Yates and family have just re-
turned from an S00-mile trip through
Pennsylyania.- New Jersey and Delaware.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1910-08-14

J. S. Leatherman and family have just
returned from an enjoyable run through
Pennsylvania and New Jersey. A great
deal of the time was spent in Atlantic
City.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1910-08-14

". c. Yates and family have just re-
turned from an s00-mile trip through
ania.-NewJersey and Delaware.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1910-08-14

John C. Walker, E. S. NARROW. ". T.
Weaver and John c. Hodges left yester-
day morning early for a five-day trip
through Maryland, Pennsylvania and the
Shenandoah valley far south as Staun-
ton, Va.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
Masters sale.

State of Illinois. Rock Island Coun-
ty-ss:
In the Circuit Court-In Chancery.
Partition. General No 521S.
Emma L. Hesler VS.. John Schell, La
vina Willie, Kate Lohr, and Louis
kleist
Notice is hereby given that by virtue
of a decree of said court. entered in the
above entitled cause, on the nth day
of October A, d. 1910, l shall. on wed
nesday, the End day of November. \. d.
1910, at the hour of 1870 o'clock in the
forenoon, at tho residence situated on
the premises TO be sold, in said county
OF Rock Island, TO satisfy said decree,
sell at public auction TO the highest
eel of land situate in the county of Rock
Island and state of Illinois known and
described as follows. tO-wit:
The northwest quarter "a of the
northwest quarter { - of section eigh-
teen (1S), township sixteen (1S) north
range five 60 west of the fourth prin-
cipal meridian:
Provided, the said bid in the aggre-
gate upon each piece or parcel shall be
equal to at least two-thirGs of the val
uation put upon the same as shown by
the report of the commissioners here
tofore appointed by the court to make
partition thereof.
Dated at Rock Island, ILL.,, this 18th
day of October, A. ID. 1910.
JOSEPH L. HAAS,
Master in Chancery, ROCK Island Coun-
McEniry & McEniry. complainants
solicitors.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

Estate OF Marie SteIk, deceased.
The undersigned having been ap-
pointed administrator of the estate of
Marie Stelk. late of the county of Rock
Island, state of Illinois. deceased, here
by gives notice that he viii appear be-
fore the county court OF Rock Island
county. at the county court room, in the
city OF Rock Island, at the January
term, on the first Monday in January
next, at which time all persons having
claims against said estate are notified
and requested TO attend for the purpose
of having the same adjusted All per
sons indebted to said estate are re-
quested to make immediate payment 10
the undersigned.
Dated 18th day of October. A. y. 1910
HENRY Z. WERLICH
Administrator
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

WANTED - Driver; must be over 21
years old. American Express Com
pany.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

afternoon between Nine
teenth and Thirtieth streets and Sec
ond and Thirteenth avenues, string
of solid gold beads. Reward. old
phone west 602.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
Executors Notice.

Estate of Cornelius Hayes, deceased.
The undersigned having been ap-
pointed executors of the last will and
testament of Cornelius Hayes, late OF
the county of Rock Island, state of
Illinois deceased, hereby give notice
that they will appear before the county
court of Rock Island county, at the
county court room, in the city OF Rock
Island. at the January term, on the first
Monday in January next, at which time
all persons having claims against said
estate are notified and requested TO at
tend for the purpose of having the same
adjusted. All persons indebted 10 said
estate are requested to make Immediate
payment TO the undersigned.
Dated this 18th day OF October. A. D.
1910. MAGGIE JANE HAYES.
ALICE HAYES MURPHY,
EyyaC1frfveg
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

It is in time OF sudden mishap or
accident that Chamberlain's Lini-
ment can be relied upon to take the
place Of the family doctor. who can
not always be found at the moment.
Then it is that Chamberlain's Linf-
ment is never found wanting. In
cases of sprains, cuts, wounds and
bruises Chamberlain Liniment
takes out the soreness and drives
away the pain. Sold by all drug
gfsts.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

Adnlinistrator's Notice.

Estate OF Thomas E. LaVelle, de-
ceased.
The undersigned having been ap-
pointed Administrative of the estate of
Thomas F. LaVelle. late of the county
OF Rock Island, state OF Illinois, deceas-
ed. hereby gives notice that she viii ap-
pear before the county court Of Rock
Island county, at the county court room,
In the city of Rock Island, at the Jen-
uary term, on the first Monday IN jan
uary next, at which time all persons
having claims against said estate are
notified and requested TO attend for the
purpose of having the same adjusted.
All persons indebted to said estate are
requested to make immediate payment
to the undersigned
Dated 18th day OF October, A. D. 1910.
ROSE LA VELLE, Administrators.
Murphy q Larson, attorneys.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
Executors Notice.
Estate Of John Barth, deceased.

Estate of John Barth, deceased.
The undersigned having been ap-
pointed executors OF the last will and
testament of John Barth, late of the
county of Rock Island, state of Illinois.
deceased. hereby give notice that they
will appear before the county court of
Rock Island county, at the county court
room, in the city of Rock Island, at the
December term, on the first Monday in
December next, at which time all per-
sons having claims against said estate
are notified and requested to attend for
the purpose of having the same ad-
justed. All persons indebted to said es-
tate are requested to make Immediate
payment to the undersigned.
Dated this 18th day of October, A. D.
1910. MAY BLEUER.
RUSSELL r. BARTH,
Executors.
James W. Maucker, attorney.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
ABSTRACTS OF TITLE.

ABSTRACTS of title prepared or con-
tinued to date covering any real eS-
tate in the county. Prompt and &C
curate service at reasonable rates.
Rock Island Title & Abstract Com
pany; J. ]. Ingram, president; w. J.
Sweeney. secretary; 200-203, second
floor, Peoples National bank build
ing.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
EXPRESS AND STORAGE.

also manufacturer of awnings, tents
wagon covers, etc. Tents for rent. B.
opposite the court house. Rock Island
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
Kills a Murderer.

A merciless murderer is Appendix
citis with many victims. But DR..
Kings New Life Pills kill it by pre-
vention. They gently stimulate
stomach, liver and bowels, prevent
ing that clogging that invites appen-
dicitis, curing constipation, headache
biIiousness, chilIs. Twenty-Five cents
at all druggists.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
GRAIN AND PROVISIONS.

H. ]. TOHER & CO.-Brokers. Daven-
port. Stocks, grains, provisions. cot
ton. Private wires to New York and
Chicago. Office, 100 Main street. Tel
ephOne 407.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
MASSAGE.

~~~-~----~-----~.- >---c~->->,---~>~-->->~-~e~
FOR MEN AND WOMEN - Mrs. z. w
Miller. graduate masseuse; electric
vibrator treatments, vapor baths,
scientific body and facial massage.
therapeutic lights, spinal t reatment,
Swedish movements, ETC. Hours from
10 a. m. to p. m. Henley building,
suite IL, corner Fourth and Brady
streets, Davenport, Iowa
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
Property and
arms for
Sale

12O-acre Rock Island county farm;
fair building, good land; Sos per acre
S2-acre Rock Island county farm;
good buildings; viii take $4,000 In
trade; $50 per acre.
S5-acre farm; fair buildings; viii take
$1,000 in trade; $40 Der acre.
4T-acre Whiteside county farm; a bar
gain; all level land; SlZ5 per acre.
24O-acre farm, near railroad town,
Scott county. Iowa; $50 per acre.
ESQ acres, Two miles from railroad
town, and quite near Davenport, viii
take $4,000 worth or income property
on this farm, SIPS per acre.
110-acre farm, all level. near Milan;
$50 per acre.
120-acre farm. all level near Rock
Island; $125 per acre.
Good S-ro6m house on goth street;
to close quickly, $1,000.
All modern S-room house on Sth ave-
Five-room cottage; lot 6Oxl5O; $1,000.
Two ali modern 7-rOom houses close
in So 500 each.
Biggest list OF vacant lots in this
city from $3.50 mp. We loan money and
write i've insurance. II you are desir-
Gus OF trading something you don't
want for something you do want. come
20 US. We handle trades in any state
in the union.
pfo,La,h,,,6 6, RIonLaubuva
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
MULTIPLE ELECTRoLYsIs.

MULTIPLE ELECTROLYSIS-S
Gus hairs on face and arms perma-
nently removed with to six
needles: four to six hours work in
one with six; treatme nts given at
home unless otherwise desired. Ad-
dress Miss A. NJ. Kittridge. 1919 Perry
street. Davenport. old phone 3136.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
STEAMBOAT SERVICE.

steamer Black Hawk, for Muscattne,
New Boston. Keithsburg, OQuawke and
Burlington. Leaves Rock Island every
Monday Wednesday and Friday at 1
D. m, arriving at Burlip gton the next
morning at 9:15.
Fare TO Muscatine only IS cents. Fare
to Burlington, including meals and
berth, S2.25 one way, or - for the round
trip.
Steamer Black Hawk connects at Bur-
Iington with steamers for Fort Madison.
Keokuk, Quincy and all interim diate
points. c. J. MANGAN. Agent.
Rock Island, Ill
Old phone west 1SS; new phone 5155
ONCE and dock foot of Nineteenth street
w. A Blair. General Manager, Dav-
export
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR RENT-Nicely furnished modern
front room; use of old phone; at 2217
Sixth avenue.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR RENT-Furnished room; gentle
man preferred; 1Sosh Second ave-
nue..
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR RENT-Modern furnished room in
private family. Inquire 907 Fifteenth
street.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR RENT - Modern furnished rooms
at 11o1 Fourteenth and-a-half street.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
HORSES PAsTURED.

~~~-~~~->~~~>---~~-~--~~
HORSES WINTERED-By z. Bargon
r. r. No. 2, Locust road. city limits
Davenport Iowa, opposite mile track;
box stalls. paddocks, board fences:
be- of care. Reference. ]. r. Kim
ball, $50 Nineteenth street, Rock Is
Land. Ill
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR RENT-Rooms for sleeping; also
suite of rooms on first floor; at 228
Sixteenth street
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR RENT-Furnished rooms for light
housekeeping; all conveniences; at
1881 Third avenue.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
roR RENr-ROoMA

FOR RENT-Furnished rooms for light
housekeeping at S12 Fifth street
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
FOR RENT.

BEFORE going house hunting come
and see our list of vacant houses. We
have the complete list OF the tri-
cities, and Will assist you to get To-
Gated without one cent of expense
Summerfleld's, 113-116 East Second
street, Davenport
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR RENT-Two modern furnished or
unfurnished rooms on second floor.
Address P. o. Box 355. city.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR RENT - Three nicely furnished
rooms for light housekeeping on first
floor at SGT Twentieth street.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
LOST AND FOUND.


LOST@A round gold brooch, with small
pearl setting. Return to Argus for
liberal reward
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR RENT - Modern furnished room
suitable for one or two gentlemen at
2715 Fifth-and-a-half avenue.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR RENT Three rooms for light
housekeeping. Inquire 21eh Seven
tenth street
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
BUSINESS CHANCES.

FOR sALE-Good paying grocery bust
Mcdaniel, SOP Safety building.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR RENT-A nicely furnished room
in modern home, location central; use
OF phone; 1928 Second avenue.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR RENT-A nicely furnished large
men. at 5IS Twenty NTH street
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
DressnnaIking and
Tail@rimg School

LEARN PRACTICAL DRESsMAKING
and Ladies' Tailoring and be indie
pendent and self-sUpporting. We teach
you to cut, 1T, design and make your
gown from your own materials. Start
right, and right now, for the fall sea-
son. @. H. Grabbe, Ladies' Tailor and
Dressmaker, South Putnam building,
Davenport. Old phone 1592-M. Es-
tablished 1902.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
NEUTRALITY-SUSPICIOUS.

PROFEsSIONAIs-AT
N~~~~~~~~~~~->(-~(S(- >1-|~|->I--1~1~~~@-~--
torneys-at-law. Office in Rock Island
National bank building.
SEARLE & MARSHALL Lawyers.
Money to loan on good real estate
security. Rooms 302 and 30S, Safety
building, Rock Island. Ill.
WALKER. INGRAM & SwEENEY-At-
torneys and counselors at law. Money
TO loan real estate. Rooms 200
2OS, Peoples National bank building.
McENIRY & McENIRY - Attorneys-at-
law. Loan money on good security;
make collections. References, Mitch
ell & Lynde. bankers. Office, Mitchell
& Lynde building
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR RENT Modern furnished room
in private home suitable for one or
two. Apply at 2212 Fifth avenue.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
n1IsCELLANECUE.

500 cash for ''tip'--esulting In ao-
tuaI location of any desirable indus
try here; $4,000 horse power (water)
at by-product prices, free factory
sites, raw materials abundant, trans
portatlon convenient; finely illustra
ted folder upon request st Croix
Croix Falls. wis. Gao miles from
twin citieS).
IF YOU WANT to buy, sell, trade or
rent anything, engage help or secure
a situation, the Mail and Journal is
the one paper in Moline that can do
it for you. Mail and Journal wants
are popular, and Mail and Journal
wants bring results. One-ha1f cent
per word is the price to all alike,
cash in advance; two-cent stamps will
do. Evening and Saturday Mail and
Journal, Moline. Ill.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

WANTED-Large wholesale house has
SoPelttS Io g ,,7 man ONe 81
Illinois; experience not necessary,
but must furnish good references re
gRrding character; steady position;
good chance for promotion; $50
month and expenses; Cigaret smokers
and drinkers need not apply. Address
Sales Manager Abby, 90 Beverly
street, Boston, Mass.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR RENT - Two nicely furnished
rooms; all modern conveniencNS use
of phone; at TO Twenty-fifth street.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

WANTED-Young men to prepare for
positions as automobile repair men.
chautfeurs, statesmen; we make you
expert in 10 weeks. by mail; assist
you to good position; pay big; de-
mand for men great; free model of
automobile with course; sample les
son and particulars free; write today;
terms reasonable. Empire Automobile
Institute. Rochester, II. Y.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR RENT-Two or three modern fur
nished rooms for light housekeeping.
at 1129 Fourteenth and -a-half street
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
NEUTRALITY-SUSPICIOUS..

WANTED-To hire teams at Frazer Goa
company 1922 Third avenue.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

WANTED-1oO men; pIow ntters, plow
litter helpers. bench macaiuists, as
sembIerS, mallea BILE moIderS, grey
iron molders, foundry laborers, punch
and shear men. drop and spring ham
mer, Bradley hammer and bulldozer
men, share welders and helpers, share
settlers and anglers, mold and share
SINNERS, pillow grinders and polishers,
share grinders and polishers; factory
labor for in and outside work; also,
able-bodied. Intelligent young men to
learn trades. Living wages assured
from the start Sanitary factory.
steady work, good wages, open shop.
no labor trouble: board and lodging
reasonable. Knox County Employ
ment Agency, Galesburg Ill.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

wANTED-Ironing by the day IN good
families; work guaranteed. Call west
1232-X, after s p. m.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

LOST-A round antique gold pin with
small pearl in the center. Return to
Argus ofioe for liberal reward.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR RENT Modern nicely furnished
front room, with dining room and
kitchen privileges. Address L." care
Argus.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

WANTED - Manufacturers - Enor-
noes hydro electric power practic
ally free; other inducements. on two
great railways, St Croix- MISSISSIPPI
river route. and near St Paul, Mime
apolis and Dulath; raw materials
convenient and cheap; illustrated
booklet and full information Write
St. Croix Falls Improvement Associa-
ton, ST. Crofx Falls. Wis.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

curtains to wash and
stretch on frames, 80 cents a pair Old
phone west 1349-L
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR RENT-In Robinson building, well
lighted offices; all convenienoes, in
GLIDING elevator service, roomy vaults
etc; one choice suite with large pri-
Vate vault Apply room 100. F. x
RhOads.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
wANrEp-naALE HnLr.

WANTTED0Two boys over 1s gears o
age. Apply Young & McCombs.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

WANTED - Draughtsmen; state salary
expected. Rock Island Manufacturing
company.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

WANTED-At once, young man stenog-
rapher; $50 per month to start. Apply
Tri-City Business College, Rock Is
land.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR RENT-A modern furnished room.
suitable for two gentlemen: one block
from NJ. w. A building, at 1424
Fourth avenue.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

wANTED-Agents; s25 weekly and ex-
penses to trustworthy people to trav-
ell ard distribute samples for big
Chicago
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR SALE - A nice modern six-room
house on Fourteenth street south Of
Tenth avenue; has furnace, bath, gas,
electric light; only a very few years
old and in good repair; that is nice
location; a goodd place TO own prop
inson building.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
AdministratOr's Notice.
Estate of Marie steIk. deceased.

James W. Maucker. attorney.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR SALE-A six-room house about
three years old; has furnace. gas, cleo
trio light, sewer, and water; good east
front lot; the price has been $4,000,
and now is down to $500; there is
$1750 mortgage, which can be as
sUmed. H. K. Walker, agent
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22
wANTED-AGENTS.

WANTED - Agents: 800 monthly and
expenses, to travel and distribute
samples for big manufacturer; steady
work. S. Scheffer. treasurer, u. 49.
Chicago.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1910-10-22

FOR SALE - We have a few lots in
Beecher 81 Walsh's addition in Twen-
ty-flfth and Twenty-siXth streets be"
tween Fifteenth and Seventeenth ave-
nues, which we will sell at your own
terms and build houses for those de-
string. Beecher Bros. Old phone 307.
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1910-11-09
What Every Women Is Learning.

Every woman is coming to know
that advertising has a real value to
her. In olden days, under olden
conditions, store-advertising was a
very negligible thing. 1t consisted
of either the dull, formal announce
ments of the conservative stores,
or of the hysterical, misleading and
'stampeding' style of advertis-
ments resorted to by the irrespons-
ible stores. In neither case was
advertising important to the house.
wife, nor of the nature Of "ser-
vice. to her in planning her pur-
chases.
Within the three decades just
past advertising has evolved from
these olden conditions into its pres
ent status of store-service. No
h-while store would now think
of emitting it, or of limiting it too
much in the scope Of it's usefulness.
1t would be as wise to try to do
business in quarters wholly made
quate, or with no delivery system.
nor clerks. For the advertising is
as much a part of store service as
any other phase of store-keeping
Women have learned, and are
learning, that only stores that are
adequately advertised are able to
give real values-are able to COM
pete in value-giving with other
stores that advertise. The store
that does not advertise is not con.
sidered at all except as mere
neighborhood shop, to which we are
Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1910-11-09

driven by necessity sometimes-al-
ways to our loss.
Women are learning that the ad-
vertised store, selling great guam
titles Of goods, is able to sell them
at much smaller per-sale profit
than the unadvertised store, which
must make it's profits from small
number of sales. This truth makes
store-advertising of real importance
to every Woman-to every buyer.