The sun., 1910-12-14
WE'RE LIVING ON our CAPITAL
SAYS DR. Bf'TLER. VINO FORE
SEES TROf BIE.
Talks In sphin>~s about Their Trade but
says Thai o. Doesn't pas 20 Ad'rr-
tisr nj Columbia. where Each New
student Cost the Z ni,rrSttS $40.

student Cost the lnl,rrSitS Sis0.
DR. Nicholas Murray Butler. the presi
dent Of Columbia University. stood up
between Two sphinN.s in the Astor Gallery
Of the Waldorf Astoria last night anT
talked To- a hundred members of the
Sphinx Club, whose guest hs was. about
IN. larger aspects IL business.
DIR. Rntler ,lisclaim"d all know ledge
Of the advertising game. h" said he was
n reprc.sntnt,v" of th" only business
IN. existence IT which should he con
cealed The reason for this. h. said
was that ,he more business he got tn"
more il cost the university. Every
student costs Columbia sliO a year. he
said.
Without civilization we would have
no commerce. said DIR. Butler. but IL
Is also true that without commerce W.
would have 20 civiliZa tion. for man
has To be able To live TO have time for the
things which we measure civilization by.
have no patience with the man VINO
puts commerce on lower grade than
those other things which We call civiiiZa
tion. and | saw that every one u ~ Is
engaged in advancing il.
No one need be ashamed Of the stone
he carries To put into the great structure
we call civilization just because it's put
in the cellar or because some one else
carries n bigger ~ better stone or more
beautiful stone.
You can write the history OF the world
IN terms OF commerce. you can explain
why great masses OF people moved across
the earth. why they stayed still. why they
fought, and you can explain nine-tenths
Of the pushing. moving forces OF the
world If you study them IN terms OF COM
merce
What discovered America, 1t was a
desire for new sources Of wealth or some
thing that men wanted that they didn't
have They were engaged in doing what
you are doing to-day they were engaged
IN expanding commerce
The occupation you are enga yed In
has now become u binding force in the
world, where 3OD years ago it would have
been a cause Of strife and warfare"
Dr Butler then spoke on international
commerce in the old days. how restricted
il vas and how many wars IL caused
lie said that nations have come To realize
that in'erdeperdence in commerce Is the
only proper thing lie said that more
Of this feeling would do away with the
cry for larger armies
You know VI case of war. he said.
-if foreign army landed her" commerce
would be prot eCted from it, devastation
by agreement A. soon as this aCreenenf
IL extended 10 private property there VIII
b. no more war on land Germany,
America and France are in favor u this.
and a. soon ~ IN. British Admiralty
agrees war Will be confined 40 the sea
Ea then haraf,d American merchants
for their ATTITUDE ON foreign trade. lie
said thar they don't look for H. but II they
have stock lef' over they Will soil u II
any who gill buy. II" refrrr'"i - the
census figures aud said thai they take ~
9u' pf the class Of Germany. Great Britain
and Franc. and pUt VI into class with
Russia. India and China. nations which
We hav" ALWAYS looked down on. but who's"
problems ar" now ours. lht- increases
the prcs-ur" pn our Illlabl" land and will
force tss eventually to hook ~ foreign
nations for the things ,ihlr ~s cannot
supply ourselves This will bring about
more foreign trade.
DO you realiE. thai Iowa hR- gone
back in the last ten year.. thai oni" has
stood still aud that Illinois IN spite ~
ChiCagp'S Iid mas only gained ! per cent
Tn" notion thar We can live on our capital
nas got 10 stop Ne hay" n remember
THAT We har. 80 live on o'ir income.
Won advertising men who direct the
growth Of business must restore til" Cos-
rf livlEg "a normal plane; vou must
restOr" our happiness and the stability
OF our Government by your brains. yOur
lppnraiIon. ahiilty and - c,p-' study
Of the situation I,.t ~ the basic prIn-
CInl. and force good results
The other speaker wis Dr Walter
Page. editor ,of the WOrid's Work.
His subject was Advertising and Edit
ing on 'h" Level This. h." said. Wa-
due 10 the peoples demand for true
advert isarn"nis the EDITORS insist"nca
on IL and rhe advertisers eaGerne-s To-
give II
The president ~ the club. William
Hotchkin. presided III" guests besides
Dr Buil"r and DR. Page. wer.. G.Org"
Coleman pf RO-tOn. president Of III"
Pilgrim Publicity Bureau. DoEhs
81 m" Associated Advertising clubs
Of America and Herbert Houston.
thn ,,hn rrtrun ~ tho .sNsr,ITiye -