The San Francisco call., 1910-08-13
RESIDENCES IN DEMAND

Business is strong in the newly
opened residential tracts, according to
real estate dealers. Their reports are
that the demand for home sites is
steadily increasing. Comment on the
market from some of the experts fol-
lows:
Fred L. Reed. in charge of the sub
division department of the Laymance
real estate company said:
Ii is just two months since Rock Ridge place.
the second Of the splendid Rock Ridge prop
critics, was placed upon the market At the
time OF the opening the Laymance real estate
company, exclusive sales agents for these prop
eftles' promised many things, and now. after
two months have elapsed. they point with pride
10 the successful fUlhllment Of these promises
When we promised buyers in Rock Ridge the
best street work money could buy we meant il
and any one who goes to the property today can
see what are doing in that direction We
agreed 10 have water. gas. electric and telephone
service. and they now in the tract A tenn
porary water supply good for 50 houses has been
installed but not content with that even for
the present We are having permanent water
supply six inch main brought across from
Piedmont at cost Of SOS. 600.
At the time Of opening we said we were
going to build beautiful gateway at the Broad
way entrance to Rock Ridge place Today il is
almost completed. Curbng. cutters sidewalks
and parkways going in exactly as We
promised them and in addition we have planted
three large parks. two at the entrance and one
in the center Of the natural snlnhffbaater Er-
rnermore. we have planted large date palms as
well as q profusion Of red geraniums in the
beauty.
Though lots in Rock Ridge place had an aver
age frontage u 50 feet. we decided thar the
whole property would be more valuable if there
were many l20 foot homesites with large lawns
Consequently we ret certain lots OF and refused
many offers TO sell them singly until eventually
an apnreciatire person took the two together
These large homesites together with the fine list
OF buyers We nave VIII make the property sell
even more quickly than II has so far In
these two months We have sold over half Of II
sBd our sales have amounted TO SOP go In
We
be nothing left 10 sell in this beautiful private
park tract.
BUSINESS PROPERTY SCARCE
George ". Austin reports:
notice greatly increased demand for down
Town property and very few owners willing 10
sell. Since having my bid of $3.50 600 refused for
the Methodist church lot at the southeast corner
ot fourteenth and Clay streets, which the
prospective purchaser had paid deposit /
have had no less than I'VE offers refused for
ooWntoWn business locations Furthermore there
Is big demand for stores centrally located and
not one vacancy available. This condition of
affairs is probably not duplicate in another city
IN the United States today and is one OF the first
siders.
have sold property TO quite few strangers
Of late and have seen more new peopIe in town
looking around to purchase real estate within fne
last two weeks than ] have for the previous
three months.
noticeable feature Of the present market Is
me isfse proportion of cash sales as compared
with the installment business that has been so
largely done in the past This indicates ia me
that the average man has been saving his money
and is able TO buy cash terms instead of
under time payments. Ny lean department con-
finues along the same lines. placing on an aver
age of sos. .9n9 month on local loans A large
percentage of this loan business is outside can't
tsi sent or brought 20 me for investment
REAL ESTATE LOANS
The Permanent Guarantee and Loan
Society, organized for the purpose of
handling real estate mortgage loans on
the installment plan, was Incorporated
this week with capital of 100000
The following officers were elected
for the first year:
George ". Reed. president: George
W. Austin, vice president; Fred s os
good, treasurer; F. W. Leavitt, director:
William II. Busch. manager.
The capital of the company viii be
secured principally by sale of its guar
sntee or capital stock and its invest
ment certificates, which are sold on the
installment plan.
The company expects to do business
all over the Pacific coast. Other COM
panies organized along the same lines
in San Francisco and Los Angeles have
met with unbounded success and the
local field promises the same for the
new organization.
The temporary office of the company
is at 1913 Broadway until permanent