The sun. [volume] (New York [N.Y.]) 1833-1916, 1910-03-01
COLLEGE ADVERTISING WAYS
BOOMING WORK CRITICISED n
DR. henry y. PRITCHETT.

Years N0rk sG the Foundation.
Or. Henry 3. Pritchett. the president Of
/ the Carnegie Foundation for the Advance
ment Of Teaching. writes on the wide
spread custom Of college advertising In
the fourth annual report Of the president
Of the foundation. issued yesterday. He
says that advertising by colleges resolves
itself in the end to one not alone OF good
taste but Of far sighted policy. He
points in particular TO some Of the un-
usual advertising efforts made by various
higher educational institutions and he
chAractsrixes as extraordinary some 81
the Btatemsnts made in the literature sent
out by the Presbyterian College Board.
There 10 also an explanation In the
report Of the foundations attitude
toward State institutions which take
proprietary medical and Law schools under
Afiliation and which thus foster AN enor-
nous overproduction Of III trained doc
tors and half educated lawyers.
President Pritchstt aAys that the prac-
tice Of securing publicity for colleges has
spread In recent years TO proportions far
beyond the limits Of original conservatism
and IL 10 responsible in large measure Tor
the presence in the colleges Of III prepared
students who otherwise would be IN local
schools. The report says:
Harvard college appears to have led in
this matter. as In many others. The nrst
advertisement OF Harvard in the hia"to
hoRfhsE was printed in February. 1870. and
at that time occasionsd much discussion
a. being . departure from old time ideala
Of academic dignity. Since that day the
habit has spread. 4 college which cannot
equal HaTVard's equipment nnds n quite
possible to outdo the university in its adver-
tisements. The youth IN the small town
hnds. therefore. such bids a. these College
Better than University. Finest College
Spirit. Every college Activity. long
established and dominant tone OF culture.
Education par excellence. Glorious To-
| cation. The president Of one college states
| In his last annual report About tNo million
copies Of tho following ad have been printed
| In our church papers'"
One OF the common educational Adver-
tissmsnts TO catch the eve Il that 81 the
University Of Chicago In connection win its
correspondence department. which reads
90 follows:
Home study. The University Of Chicago
ofers correspondence courses IN over thirty
ubjects for teachers. writers. social " orkers
ministers, physicians. bankers. and students
desiring to finish either q high school or
| college course One half the work for q
Bachelors degree may thus he done. The
University Of Chicago. Div. ". Chicago. I'll. >
Dr. Pritchett turns to pamphle, issued
by the Presbyterian College Board. which
he calls perhaps the most nemarkable
publication OF thIs kind This leaiet
contains. he says illustrated advertise
nents OF Presbyterian colleges through
out the country and the reason why stu
dsnts ahOuh attend these colleges are
given in q statement which begins.
The board aims to have every Pres-
bytsrian college as nearly a. may he a
copy Of the hrst college 81 the apostles
Reasons are stated in detail why col
legss should remain UNCONVENTIONAL and
ofthem Or. Pritchett picks one which h.
UNCONVENTIONAL connection tends to
limit the number % colleges and eliminate
the least promising
The leahet tslls how the board has dis
oourAsed the starting Of new colleges
begun largely for real estate reasons
and haa consolidated those which could
not live separately. DIR. Pritchett says
that all credi, should be given to the
board for this workand adds
| One might we'll wish that this policy ha 4
been fully esta bhshsd before he board took
| over the 500 allied Westminster nIVersity
| OF Denver. lie most re~ent acquisition and
| duly advertised m this booklet A. the
| time . hon this MAS done Denver Vas a.
! ready OveTsupplIed with colleges Among
/ th~ae vas q Methodist university certainly
| untitled to he considered . representative Of
| Christian education. very much fear
! that the Westminster college - not = College
| Of the Apostles. and that Il Crept into the
: fold AZ one ~ those unfortunate moments
whsn denomInational ambition and real
estate promotion temporarily got The upper
hand
In taking up the matter ~ State uni
versities and the professional schools
! that are working under the shelter ~
l afiliation with State institutions the
| prssident 81 the foundation saws that
! not only are the standards of Admission
| 70 these schools low hut even the standa rCis
/ which are pTofessed are IN many cases
some medical schools sheltered nv
| institutions Of learning are disreputable
as we'll a. inefficient, the report says IL
adds
tr,lste~s Of the foundation N uncompro-
missing They will admit no college or
} university. however strong m numbers
or in the prestige of other depa rtmcnts
which either sustains or shelters low
grade Law school or a medical school
unit for the training Of men IN modern
On the subject ~ the part politics play
in state universities DR.. PritChett crit
cises lobbying legislative methods -
secure money and says:
The state uuiNersltF Nnlfh elu"Afe- ~
LEGISLATURE 70 the conception that good
sdu, ationsl organization and partisan poi.
uca are incompatible has done = notable
service 60 the people 81 it- STATE or
stronger State universities have rea"hed
this point and they form to-day the r1o-l
encouTasing exhibits Of our programme NJ
democratic government IN many rnstitu.
lions this standard has not been res, he'd
hut believe that IN all states OF tho mon
, proGress 10 making toward ~ In the end
the examples Of the strong state univ"rsI-
ties and the gradual formation n pubic
opinion will take the state universities oi
ali the states ou' OF faCtIonsl aud party
politics.
In the summary oT the foundation I.
work last year the report states that the
foundation GRANTEE IFS pensions. amount
ing 10 sIIT.OOO. II - now paying SIS
pSnaions. amounting 90 tt6a 90 and dis.
tTibuted among professors Of I3o colleges
in a States and IN the provinces ~ Canada
To the accepted liat II colleges seven
were admitted. Coz College in Iowa
Swarthrnore College in Pennsylvania
/ thu Saata universities Of Wisconsin Mich.