The San Francisco call., 1910-04-17
new BUILDING FOR
Big FURNITURE co.
Jos. Fredericks 6 Co. Preparing
to Remove to Post and
Stockton Streets

The new Fredericks building for Jo-
seph Frederieks & Co. win be occupied
by the firm early in May. 1t is at the
corner OF Post and stockton streets,
taking in so feet in Post and half the
entire block in stockton street 1t is a
seven story and basement structure and
when completed viii become one of the
retail show spots of the city
The building represents the highest
type OF Greproof steel and reinforced
concrete construction. II occupies. a
commanding position at the northwest
angle of Union square and is visible
from the ST. Francis hotel and all in
tervening points fronting on the park.
II Is OF handsome appearance, the
show windows alone extending con-
tinuously FOR lG5 feet. The entrance is
In the corner style with an ornamental
narquise extending over the walk on
both streets. The first floor viii be
devoted entirely to display with offices
at the rear end. This floor win be I'm
tshed in mahogany with harmonious dec
orations and marble staircase leading to
the drapery. lace curtain and wall pa
per departments on the second floor.
The third floor viii be given over
entirely TO rugs and carpets affording
III ITS large area every facility for
artistic display AS well as discrimi-
mating selection ou the part of Gus
toners
The fourth hfth. sixth and seventh
floors viii be used for furniture dis
play rooms. They are ali large, well
lghted floors and capable OF carrying
"a choice and a variety OF stock unSur-
passed west Of Chicago.
A special advantage OF the new build
ing is ia the matter of wOTkrOoms. An
7 30 by 50 feet running of TO the
north of the main building. provides
space for packing rooms on the first
floor and wOrkrooms on all the others
For instance, the carpet department on
the second floor viii have its workshop
immediately adjoining, and so on with
All the other departments through 10
the seventh floor.
The entire building having been es-
pecially designed, is possessed Of every
modern feature OF convenience and
utility TO the furniture business. The
deliveries viii be made at the rear end
fronting on broads paved alley.
There are two passenger elevators, one
freight and a sidewalk elevator. The
WlQlC DuilQln2 Is equipped Win
sprinkling system a1ording fire pro-
lection.
Unusual attention was paid to the
finishing details Of the interior. The
flooring on the ground floor is of in
laid hardwood parQUetry, the second
floor OF polished maple and all in the
most perfect taste appropriate TO the
uses designed.
The business of Joseph Fredericks &
Co is the oldest in its line in San
Francisco. For 3 years and before
The fire il occupied a place next TO
The Palace hotel and was the first TO
secure its own building after the dis
aster Of 1906 The firm has a branch
store at Los Angeles in charge of
Charles E. Fredericks. The local house
is In charge Of A r. Fredericks
We expect to occupy the new build
ing early in May" said A. r Freder-
1cks yesterday. I returned recently
from the east having secured entire
new stocks for all four departments OF
The new store We are making every
effort TO dispose of every particle OF
present stock. IT is all new and of
the latest and best patterns, but it is
our desire TO sell il out from the pres
cnt store and move sleek and clean
into the new building. To accomplish
this we prefer 10 sacrifice the prices.
Prior TO removal the firm is conduct
ing a removal sale at its present store
Ellis street near Van Ness avenue.