davidaulloa/AmericanStories huggingface dataset:
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-05
Ha

professor OF admiralty in the Uniyen
s1ty OF Virginia, and the author Of
"Griswold?" The anger slowly left
Gov. OsboTne's face DO I under.
stand that you belong to the Virginia
tide-water family Of that name? Then.
sir. without hesitation ] offer you my
hand"
Osborne" cried Gov. Dangerfeld.
we have every reason to be proud
of our daughters. They have done
their best for us; and they seem to
have acted wisely in accepting aid
from these gentlemen; and now. what
is to be done with Bill Appleweight."
We have with us that requisition
you left on your desk" exclaimed Bar.
/ bara, turning to her father.
Tin afraid that won't helm " Iargbod
GOV. Osborne, that requisition. Bar
bara, is purely Pickwickian in char
acter"
The disposition OF Applewcigbt."
said Cooke, is matter OF doIicscv
for both Of you gentlemen. and Won
VIII pardon me for TRUSTING mvseF
forward, but that this affair NAV end
/ happily Tor all, neither North nor
south Carolina should bear the bur.
den of prosecuting man TO whom
we may say it as between friends here
the governors of both states are I'm.
der some trifiing obligations"
The governor Of North Carolina OF.
changed a glance and a nod with the
/ governor of South Carolina.
Therefore" resumed Cooke. w.
must hit upon a plan Of action tina,
will eliminate both states from the
controversy. will, with your per.
mission, turn Appleweight over TO the
| United states revenue officers who
are even Low in this neighborbood
/ looking for him"
ITO BE Concluded
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-05
Advertising Talks
RULES FOR ADVERTISERS

The first rule for effective ad-
vertising is Simplicity" Let
there be simplicity In the way
the text is written, the illustra-
tions made; in the designing, in
the color scheme. The only rela-
tive to Simplicity" is "Vul-
garity." and they're not on
speaking terms. They are twin
sisters. however. so that If you
are not counting one you must
be under the spell of the other.
The second rule is Direct
ness" Come right to the point.
Make the statement decisive.
positive-just as If you believed
1t yourself. 1t can be done with
out presumption. You do not
have to apologize for merit IN
your goods, therefore your state
ment must be as convincing as
your product is good.
The third rule Is Have Indi-
viduality." You can do this
without offending simplicity and
directness. and yet remain con-
sistent to them. Don't blindly
follow the leaders.
The fourth rule Is "Be a Hardy
Annual" Don't expect to keep
your business running for ten
years by advertising In one.
You will have to keep it up and
make 1t better each time. The
methods of last year are out of
date this year. The buying pub
lie is Independent and not
chained to you. 1t is your task
to keep them interested and
convinced that your goods are
the goods.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-05
The Architeot Of Memoru

a business must be seen and known.
Advertising is the architect OF mem.
Org. It's sole first aim is to fix some
proposition in the mind, whether a
trade mark. bargain, name, an
idea. II is the polished steel rails
over which craftsmanship rides to
success. 4 business must be seen
and known. Put a business in a Gel.
lar, without windows, and say nothing
about it and you might light It ever
so brilliantly and carry the finest
goods and the only result would be a
stack OF rent receipts and light bills.
There is no business without adver.
Using, as there IS no advertising with
out business
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-05
Observation-Disclosures J
J." Began the Governor Of North Carolina.
Ladies' and Gentlemen"

farm over there somewhere In
Mingo county and we made it our
headquarters; bHt in roaming about
we came upon that charming shanty
of yours. Mr.. Ardmore, down on the
Raccoon. The house was deserted,
and finding the marks of the official
survey running clearly through the
timber, we were amused to find that
the house was partly in North, partly
in South Carolina. The thing touched
our fancy. A negro cooked for US
what has become OF him | do not
know We cut ourselves off from the
mail and telegraph and received no
newspapers until q packet came yes
terday, and II was only few minutes
after I saw from the headlines of the
Vidette what a row was going on that
! realized that strange things may
happen when the king goes a.huut-
ing"
As ne paused. Miss Osborne stepped
forward, the men making way for her
III this be true, Gov. Dangerfield,
may I ask you. sir, what has become
Of my father?"
Gov. Dangerfeld smiled.
81 regret, Miss Barbara, that / can
not answer that question: ] must re-
fer It TO ny daughter"
Miss Osborne" resp ondcd Jerry,
while I should be glad to assist you
in recovering your father as a slight
return for your having placed mine
in the Dilwell county jail and kept
him there all night, I regret that am
unable to be of the slightest hep to
you"
The perspiratiOn waC Beading Ard
moves brow, but he smiled as though
In 10Y at Jerry's readiness.
We have taken a number of pris-
oners,' said Ardmore. meeting the
governors glance, and while do not
think Gov Osborne can possibly be of
the number. yet I shall be glad to
produce them all There's person
In the corn-crib a littls way across
country whom l captul ed myself. /
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-05

well at night. / believe there is moth
ing like the Pinkham remedies" -
Mrs. CLARA FRANKS, r. T. D., No. s,
Knoxville, Iowa.
The success of Lydia E. Pinkham's
Vegetable Compound, made from roots
and herbs, is unparalleled. 1t may be
used with perfect confidence by women
who suffer from displacements, infam-
nation, liberation. fibroid tumors, IT.
regularities, periodic pains, backache,
bearing-down feeling, flatulency, indi-
gestion, dizziness, or nervous prostra-
ton.
For thirty years Lydia E. Pinkham's
Vegetable Compound has been the
standard remedy for female ills, and
suffering women owe it to themselves
to at least give this medicine a trial
Proof is abundant that it has cured
thousands of others, and why should it
not euro you?
IF you want special advice writc
Mrs. Pinkham, Lynn, NJ lass, for it.
1t is free and always helpful
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-05
SYNOPSIS.

Thomas Ardmore and Henry Maine
Grlswold stumble upon intrigue when the
governors of North and South Carolina
are reported to have quarreled. Griswold
lilies himself with Barbara Osborne
1aushter OF the governor of South Caro-
una, while Ardmore espouses the cause of
Jerry Dangerfield daughter of the gov
ernor OF North Carolina. These two ladies
are trying TO flll the shoes of their ia
theirs. while the latter are missing Both
states are in a turmoil over one Apple
weight, an outlaw with great political in
fluence Unaware OF each others posi-
uon, Doth Griswold and Ardmore set out
20 make the other prosecute. Both have
FORCES scouting the border. Griswold cap
lures Appleweight, but Jerry finds him
and takes him to Ardsley. her own pris-
oner. Ardmore arrests n man on his
property who says he is Gov. Osborne
Meanwhile another man is arrested as
Appleweight by the South Carolina
militia. The North Carolina militia is
called into action. When Col Gillingwa-
Ter, Jerry's fance. finds that real war is
afoot, he fees. Appleweight is taken Sc
cretly by Ardmore and lodged in a Jail in
south Carolina. Returning to ArdsIey
Ardmore finds that Billings. the banker
and Foster. treasurer OF North Carolina
nave been arrested Barbara Osborne ar
rives at Ardsley. Dispute as to who has
the real Applewefght results in the iden-
tihcation of the man jailed by Ardrnore in
south Carolina as the outlaw
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-05
shrewd Scheme Stopped Run.

Many years ago, in consequence OF
q commercial panic, there was a severe
run on bank in South Wales, and
the small farmers jostled each other
In crowds to draw out their money.
Things were rapidly going from bad
to worse, when the bank manager, in
n fit of desperation, suddenly be-
thought him of an expedient BY his
directions clerk, having heated some
sovereigns in a frying-pan, paid them
over the counter to an anxious appli-
cant. Why, they're quite hot" said
the latter as he took them up. "Of
course" was the reply; what else
could you expect? They are only JUST
out of the mold. We are coming them
by hundreds as fast as we can"
Coming them" thought the simple
agliculturists; then there is no fear
of the money running short!" With
this their confidence revived, the pan
ic abated, and the bank was enabled
to weather the storm
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-05
not hesitated 10 Grant nardon, ana

not hesitated 70 grant pardons. and
we have filled. in one instance. the Of
hce OF justice OF the peace. made va
cant by resignation. The key to your
desk. papa, Is behind the clock on the
mantel In your private room"
Ladies and gentlemen" began the
governor of North Carolina. laying a
hand upon the table, and with the
other Selling the lapel OF his rough,
brown coat-a pose made familiar by
all his photographs-"the jails of
North Carolina are more uncomfort-
able than l had believed them to be.
and l have taken a slight cold which
compels me to be briefer than this in
teresting occasion demands. You
nave witnessed here an exhibition of
hlial devotion that has, | am sure
touched us all. 1t Is well worth while
Tor me to have suffered arrest and
imprisonment to realize the depth of
my daughters love and the jealousy
with which she has safeguarded my
private and public honor"
He felt for a handkerchief and
touched it gently to his eyes: but
Collins declared afterward that Gov.
Dangerfield was exactly like his
daughter and that one never could be
sure that his mirth was genuine.
was aware only yesterday. when
saw a newspaper for the first time
In week, that political capital was
being made of my absence from
Raleigh; and that my dear friend. the
governor of South Carolina, also. was
oeing called to account for fiinching
IN the face of imperative duty"
Your friend, GOVERNOR" cried Ard
more unable to restrain himself.
certainly. Mr.. Ardmore," continued
Gov. Dangerfield. THAT angry part
ing of ours at New Orleans was all
Tor effect TO get space in the news
papers. We had conflded to each
other that the cares of state had
worn us to an intolerable point and
that we must have rest. Brother Ap-
piewelght had l confess, given us
both great deal of annoyance, and
TO be frank, neither Osborne nor |
wished to take the initiative in his
case. So we resolved to disappear.
and go to some quiet place for rest.
We Quilted with old clothes and
came to the border. Gov Osborne has
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-05
Need Only Tell the PEOPLE.

There are many merchants who be-
lieve that money spent in advertising
Is like charity, because everybody in
their territory knows them and the
goods they sell Yet we venture the
assertion that a large percentage or
the business the mail-order house
draw from rural communities is due
to the fact that the purchaser does
not know he can get the goods as adj.
vantageously from his home merchants.
The country merchant can advertise
with the same proportionate success
in his local paper that the department
store gains by advertising in the city
papers by simply telling the people
what he has in stock and what he is
charging for It.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-05
bel,ev. he. now tied tn . uu,.,n

believe he's now tied U Q nuroosn
tree little way down the road, a,
he pretended to be the governor OF
South Carolina and / feared that he
might do himself some HARM
Before he ceased speaking big Paul
strobe in, an angry and crestfallen
man following at his heels.
"Oh, father,"
1t was Barbara Osborne's voice;
but whatever of anger or Joy there
may have been in her words and toIo
was lost In the shout of laughter that
broke from Gov. Dangerfield. The
governor of South Carolina was in no
such high humor. He sputtered
the table with his clenched hand as
he demanded to know the meaning Of
the outrageous indignity to which he
had been subjected.
The more his friend stormed the
more Gov. Dangerfield roared with
laughter. but when he could control
himself he laid an arrestiHS arm on
Gov. Osborne's shoulder, and spoke tn
Barbara
Barbara, may l ask whether YOU,
like my own Jerry, have been protect
ing your fathers fair name during his
absence; and does that account for
my night spent in the Jail at Kildarer
If SO"
Gov. Dangerfield's laughter got the
better of him, but Barbara, with dig
nifty, turned to her father.
1T is quite true, that finding your
absence occasioning serious remark,
while your attorney general took ad.
vantage of your absence to annoy me
in most cowardly fashion, with tbs
kind help of Prof Griswold I did all
in my power to thwart your enemies.
and to show the people of South Caro-
lima that you were not man to evade
the responsibilities of your office. AS
to the details of these matters 1 pre-
fer, father, to speak to you in pri.
vate."
Prof. Griswold?" repeated Gov. Os-
borne, haughtily. Il believe / have
not the honor of the gentlerIan's &C.
quaintance;" whereupon, to ease the
situation, Ardmore presented his old
friend.
Gov. Osborne, allow me to present
Prof. Henry Maine Griswold, associate
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-05
Change Your Advertising.

There is no business that cannot be
Increased and benefited by ADVERT
sing. No class of advertising pays as
well as a well written newspaper ad.
There is no work you could do that
would bring you as good returns as to
use 30 minutes time each day in the
study of advertising, If you are in
business. The great trouble with most
advertisers is that that they write
an ad. invoicing their stock in trade
and expect by letting it stand week
after week in the country newspaper
20 Kst direct returns from Il.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-05

The two grandest messages ever de.
livered to humanity are simply put
The Sermon on the Mount is written
I'm language a child can understand
Lincoln's Gettysburg speech is within
the reach OF everyone's grasp; it is
the simplest arrangement of plain.
short words ever brought together.
and this very simpleness adds to the
sublimity Of the message. Every ad.
writer should study 1t carefully to
give the greatest power to the mes.
sage with which no dresses" his raw
material
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-05

wrote to Mrs. PINK
ham and took Lydia
f. Pinkham's Vege-
table c. pound
and Liver Pills, and
am glad to say that
your medicines and
kind letters of di-
rections have done
more for me than
anything else and I
had the best physi-
clans here. / can
do my work and rest
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-05
OUTLINING Treatment

Il want you to take care OF my
practise while | am away"
But. doctor. have just graduated.
Have had little experience"
You don't need 1t with my fashion
able patients. Find out what they
have been eating and stop It, Find
out where they have been summering
and send 'em somewhere else"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-05
CONCLUDED
PosslbiY Trus

Many a preacher you'd revise hi,
sermons on the next life II he knes
more about this one.-tsL Louia TirAas
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-05

The reason your rival can az
ford to advertise more than you
do is because he Is doing more
business.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-05
AFTER
DOCTORS
FAILED
LydlaE. Pinkham's Vegeta-
bic Compound Cured Her

Knoxville, Iowa. -"T suffered with
pains low down in my right side for q
year or more and was so weak and ner-
Vous that l could not do my work. 1
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-05
A Pnrlst

THE Chanticleer cocktail is che new
est drink"
Such redundancy Call 1t . Chan
tIcleertail"
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1910-04-04
VERSIONS OF VATICAN EPISODE
BY THEODORE ROOSEVELT.

"My Dear Abbott: Through
with the Vatican of fellow
Catholics that acted
possible
very fact most earnestly hope that the incident will Be treated in
merely personal and above ALL not
rans the shtsst exhibition bitterness Among best
Catholics
and regard of those who Pedestrians
ION through Africa visited Catholic we'll
Catholics
field
anything
friends religious belief
The
sheraton the ayoidsee Of harsh and bitter comment such as may
The American other countries the profound
merely eompste liberation but the heare good will sympathy
pathy
Catholics
without thought Of difference their
This condition national we'll being that nothing
should criticism,
harmful
would wholly ndefensible should Catho-
lies and Protestants alike and all good Americana
BY CARDINAL MERRY DEL VAL
a religion Mr. Roosevelt
address would
the he
audience intended
o
offensive Of eaumny distraction the Pon
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1910-04-04
CORN GROWING CONTEST
IN HENRICO COUNTY

School boys of HenTieo county ara
greatly interested in the corn grow
ing contest recently inaugurated.
Thirty names have already been pre-
scented to County Superintendent OF
the enthusiasm become that a we'll
defined movement is on foot to hold q
county fair for the school children
next fall. The idea Is to have the
county fair at the courthouse and the
exhibits shown there just prior to the
meeting of the State Fair Assocfa-
ton.
The prizes offered are for the best
crop grown on an acre of land. and
also for the best crop of corn grown
on a sixteenth of an acre. The first
prize will be $50. the second prize $26
and the third prize SIS.
The following boys have enrolled
and measured their land for planting:
John Osburne. Paul Rudd. Drew HER
holzer, Adolph Koch. Charles Deitrick,
Frank Deitrick. Campbell Harris,
Thomas Scott, Bryan Avis. Archie
Moore, william Gaines. Martin VIM
bour, John Martineck. Arthur Clay
ton, Joseph Tanner. Bruce Rennie.
Stewart Sweeney, Harry Butler, David
Fortua,r Bradley Finnegan. Ernest
Mosby. Emil Zeller, Gary Merritt, AL
bert Crittenden. Wayne r. Smith.
George Moore. Herman Mueller. Tim
berlake Meredith. boswell Meredith,
Willie Pickles, Nash Picvkels. George
Oliver. Henry Oliver and Maury Penn
berton.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1910-04-04
MANY TURN OUT To
HEAR NEW PASTOR
DR.. Lilly breaches at Grace Street
Presbyterian
Church. ....
MAKES DEEP IMPRESSION
Gospel Will Guide Him Strictly
in His Utterances, He
Declares. ....
MAKES DEEP IMPRESSIO,

Despite threatening and Indictment
weather, large congregations turned
out at both the morning and evening
services Sunday to hear Res. Dr.
u. Clay Lilly, the new pastor OF Grace
Street Presbyterian church, who sue
ceeds the late DR.. Jere Witherspoon
On each occasion, DR.. LILY preach
ed earnest and forceful sermons
modelled after the old-fashioned gos-
pei plans, and ne was heard with
deepest attention. At the evening ser
vice he tceAt occasion to state that
he expected TO follow the gospel
throughout his pastorate and IL any
other kind of sermons was expected
of him the congregation would have
to look for another pastor. He saiu
there was nothing sensational in his
makeup and ne did not believe In
that kind OF preaching.
Prayer Is the Channel
For divine knowledge" declares
DR. Lilly In the course of his morn
ing sermon, I'VE must seek a divine
method. Prayer is the channel
though there may come to us per
feet understanding or the Bible. Is,
no other method can We find divine
knowledge, although great scholars
may add greatly to our human
knowledge. Prayer is the indispen-
sAblt lOT \uI
tian enlightenment"
The new Presbyterian pastor speaks
in clear. distinct, wen modulated tones
that carry weight with every word
He possesses fine presence and
robust figure. giving the appearance OF
one capable of much hard work no
matter In what direction his energies
are directed. He Is still a compare
lively young man.
Congregation Pleased.
Members of DIR. Liily's flock do not
hesitate to express their pleasure In
being able to procure the services
of a minister of his stamp to carry
on the work OF the church.
feature of the Sunday evening
service was the rendition of the spe-
cial Easter musical program includ-
ing Sir John Strainers oratorio
Daughter of Jairus." 1t took the
choir exactly forty-one minutes 10
render this piece under direction OF
Mr. Louis Weitzel the choirmaster.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1910-04-04

sonage, but he meant no dlscourtesy
to the Pope by his refusal. The pom
tiff, when informed of this. replied:
Il esteem. President Roosevelt more
than ever"
Returning 10 the present incident,
Cardinal Merry del Val remarked:
'.It is not in any sense question
of religion. Mr.. Roosevelt might have
gone to an Episcopaiian, a Presbyte-
rian, or any other church, except the
Methodist, and delivered an address
there, and he would have been received
by the Pope. even on the same day.
But he could not be received when II
was suspected that after the audience
he intended to go to the Methodist
church In Rome, which is carrying on
a most offensive campaign of calumny
and detraction against the pontiff.'
The papal secretary even recognized
Mr. Rooseveit's right to claim the
privilege of visiting the Methodists the
day after the audience, on condition
that he. Merry del Val. had received
private assurances that he would not
actually do so.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1910-04-04
MANY MATTERS UP
FOR CITY COUNCIL

The regular meeting OF the Common
Council will be held Monday night. and
while the greater part OF the session
VIII probably be consumed In the
transaction Of routine business, sew
eral questions of considerable impor-
lance will be brought up.
Princtpal among these will be the
roll call on the ordinance appropriating
$4,000 for the purchase of the five
acre tract recently added to the State
Fair grounds.
A number OF special resolutions have
been repaired by several counciimen
looking towards extensive street Inn
provements. but since this meeting will
be the last OF the present Council. a
large proportion OF these special reso-
lutions. II 10 declared. will sleep Them
selves to death In committee.
Committee Meetings.
Following are the Council commit
tee meetings scheduled for Monday
evening: On cemeteries. at p. M: on
light. at 1870: and on water, at s p. NJ.