The sun. [volume] (New York [N.Y.]) 1833-1916, 1910-05-29

Very few Of the publicity men Of
the Industrial world would fail IN thie
fashion They are too carefully picked
for that and have the essential 81 ecien-
tifc accuracy too thoroughly ground into
them A man who spends his days visit
ing up 20 DATE factories and hearing about
and seeing new shop kinks gets 70 b.
NJ sure footed a. the most practical en-
gineeF when IL comes IN descriptions
A company that turns out locomotives
by the hundred pays its publicity man
$1,000 a year Sometimes smaller
house can get a neW man who is capable
and promising for ~ low ~ g.OD, but
that 10 about the minimum. The job 10
too important 10 take chances On-a cheap
man A business could experiment with
low priced salesman. sending him over
a territory that looked rocky and I'M
profitable: hut IL the publicity man
doesn't d. What he might or makes
mistake Il IL likely 20 cost money.
What a crAcka jack. high quality pub
licity man 81 resources can do 10 un-
limited. His IL a rowing commission.
He not only keepa In touch with the plant
that pavA him hut he IL around and about
everywhere, a. no one else has chance
30 be. He Rets into scores u other plants
and aseu nsw methods; he learna all the
short cita that are going, he 70 fully up
on the latest features 81 technical htera-
ture, and az climbs conventions and In hbs
daily life he IL In touch With the biggest.
cleverest men.
The publicity man Of the industrial
world seldom fails 10 develop practically,
and on occasions he originates Up in
Connecticut a hig automobile plant was
IN the habit Of testing all its Fnarhinea
lust before they vent out by elevating
kkwA IN. 49, az aud fsfANFftNTamM thu
whsela AZ high speed u took a Toe ~
power and was q large expense In thu
aggregate, but Il had 10 be done.
The publicity man stopped and watched
a tqNt one day He had seen u q hundred
times before and there vas nothing novel
20 him in the process but everything
interested that young man he chewed
on HE ciaar for a moment. pulled down hts
fancy wnistcoat and looked thought
fully down AZ the cFeasea in hia trousers
b. was just about 70 take a train into
New York
SAY. SAM he aaid to the superinten.
dent. that's bad business Of ours. We're
lOainR lots Of power. and power costs
money HIM Sam. why can't We hitch
on some Og those boring machines and uae
all that power that going 60 WasteP heyP'
The auperintendent squinted down the
room and stood In deep thought a moment
by jocls, Harry. We cam he shouted
back
Nobody about the place had thought Of
that befOre.
me industrial publicity man makes bis
RFuateet Successes on the shop kinks
4 shop kink II better and quicker way 81
doing q certain Job with a machine. or u
lows how the machine can b. used 10
perform some new function that will ave
buying a new device.
Not long ago a big Ohio plant engaged
IA man who was known 10 the directorate
a. an imprOvsr His compensation was
fixed 90 50 per oOnt of the saving be could
make yearly In operating eHpenses with
oiIt increasing the cost Of the plant
BY some ample readjuatment IN Caring
~ saved the uae az niE machines and cut
down tho Operating force u one room from
nine men 10 hNe. The publicity man NJ
the firm that made the machines spread
/ the news q the achievement hroadcast.
| greatly % HE hrn'a advantage. Such
I radical Ch1ngea are not iroquent. but
mingr devices o. laboT aavingand rFDai
charging occur an thG tina.