Los Angeles herald., 1910-12-30
BOOST FOR CALIFORNIA

a practical plan for statewide boost OF
California in which everybody can join to make
this the empire state of the nation. He predicts a
population in this state of 100000 in 1920 and
announces that his railroad is preparing to start
the greatest advertising campaign for California
that ever was known. The Santa te is starting a
similar campaign and it is presumed the Gould
road will enter the field also. All that he asks IS
co-operation in this campaign OF education by each
resident here writing ten letters to that number OF
families back telling Just what the advantages
Iof living here are.
Letters in blocks of ten" will be convincing
proof to the fasteners that what they have read
Iof the lure of California is true. ust remember
that a letter from friend who knows is more con-
vincng than any other form OF argument.
To reach d population in this state OF 7,OOOOOO
people is merely to double the present number OF
inhabitants. The increase in the last decade was
loo per cent There is every reason to believe that
in the next ten wears the growth Will be lOO per
cent because the resources and advantages are so
much better konwn to the east than they
were ten years ago, and the letters home are the
greatest drawing power. The delicaces on al
most every table in the rest of the country come
from California Tell them to come out here
where they grow.
c. l. Seagraves the general colOnizing agent
Iof the Santa Fe railway, declares that system has
more inquiries about Southern California than all
Iother sections combined, and he predicts that the
population i'll Southern California will double III
the next five years. 1t is not the climate only that
attracts the outsider it is the amazing productive
ness OF the soil. 1t must be remembered shat the
farmer OF the east suffers enforced ldleneSs' so
liar as his earning power is concerned five months
OF the year. Here there is the opportunity tor
harvest OF some kind every month
Begin writing Your ten letters now Every
new resident who comes here enhances the value
of the property YOU already own and you are 40
ing favor to every friend to whom you write.
The rent payer OF the east can become the lnde-
pendent landowner in Southern California. flerc
also are some OF the arguments that Mr. McOor-
mick furnishes:
since the year 1901 the Southern Pacific com
pany has brought to California $4,000 colonists or
10 per of the total number that arrived uurl"s
The large tracts that have existed here for
of years have been the greatest Attest Helse ra are
dsntegrating, presenting the choicest land in the
S state sn S the S So9%5f 6ough tn the bos and in " this
had be wealthy enough to To- buy it i'm in vGlnmg bgaome
landowner in California People in Gfher statf @ w4o n
preciate this Iact and will come to this state in
numbers that viii surpass all records ,, ,r,.os-
Any person who will take the pains to lnNes-
win realize that this state is to 6eeome tf %
time until becomes the greatest in the Union.
Mr.. Seagraves in explaining the rush OF in
quiries for lands i'll Southern California also gives
this data:
1hers o is b59d so much @ cao mGFS o "9a oath of IL Los An
gees tremendous area capable OF an inLnte hid t
this the 100000 in the wonderful San J9a-
ouiu valley and you have an agricultural empire
cauable of supplying the markets of the world not
only with the staple products but the table dell
Formerly it was considered that the climate Innate
was the principal asset of Southern CahIorhld;
While this is a mighty factor and much reckoned
with it has a comparatively small influence Wnth
compared with the other advantages here, me
soil is fertile and capable of raising the best c!asS
of products that the world affords iF lhnltless
quantities. 80, =, ,ax5
values in Southern California are too low or the
values in the northwest too high, and don't pc
leva that land values in the northwest are eN-
ressiye With its infinitely greater richness ana
accessory advantages, land in Southern Cailforha
should sell for a much higher figure than land IN
the northwest The comparative cheapness OF Iand
in southern California offers to the shreWd investor
an opportunity rarely had.