Los Angeles herald., 1910-06-19
BROADENING FIELD
BECKONS AUTO MEN
Future of Motor Industry Assured
by Extending Market for
HorseIeSs Vehicles
WEST AND SOUTH ARE TAPPED
WiIIyS Explains Why Bursting OF
Bubble Does Not Apply to
Automobile Trade
WEST AND SOUTH ARE TAPPED
BY j. n. WIULYs

ny j. N WIULYS
President of the Overland Automobile COM
pany
Is the automobile industry bubble
that will burst tomrrow? This ques-
tion comes to the front frequently and
with the enormous growth of the bus1-
ness is a quetsion of vast Importance,
but the answer can be given in one
word. NO" Why? The details of the
answer involve a good many words
yet, summed up BRIEFLY the manufac-
turer sees his future in the broadening
market for his product.
The farmer has stopped taking an
entire day from his work to go 10
town for a keg of nails or to sell MS
eggs, as he used to do. This Is because
he has come to be the most ardent
devotee of the gasoline motor car.
When it comes to the use of the auto
mobile the rural resident has the ad-
vantage of the city cousin. Ihe city
man too often knows little of the IN =
sides" of his machine, cares less ana
depends upon the garage man 10 nan
die it, This individual telephones lot
his machine, drives it, then turns II
over to his paid caretaker. He loses
much of the pleasure of owning car.
Not so with the farmer. His barn IS
turned into a regular garage where ne
keeps gasoline, oil and machinery He
takes a personal interest In grooming
his car, and because of his natural
ability and experience with machinery
of various kinds he is very adept and
soon understands all about his steel
horse. He finds amusement and educa-
tion in the study and care of his ma
chine and naturally gets more Tor ms
money.
Another phase to the farmer and his
motor car question was revealed TO me
during my recent trip through the
south and far west. The auto has sup
PLANTED the horse in many localities in
the young mans heart. The modern
medium priced automobile now fills the
bill. The farmer boy takes the same
pride in his car that he formerly mad
in his buggy He dislikes to drive up
in front of the home of his intended
with a shabby looking machine. He
keeps his car in perfect running order
and always looking spick and span.
KNOWS REAL VALUES
Here arises the question of why the
farmer did not buy the highest priced
and extreme constructed car. lie does
not buv it, and the public wonders
why. 1t is because he is the most con-
servative and economical man of our
cosmopolitan country.
When he can buy medium priced
car that looks handsome and keeps its
appearance after hard work, proves re-
liable under all circumstances and costs
but little to be kept in continued ser
vice, he has then cast his vote in its
favor and the market begins to broaden.
Just the minute the farmer found the
medium priced car could be utilized to
save him time and money and to ada
comfort and pleasure to his daily life
he became its friend.
Never in my life have I witnessed
such a scramble for cars as during my
recent trip at Dallas Tex. l happened
to arrive in that city on the same day
that an entire train load Of cars from
our Indianapolis factory arrived and
was unloaded. Every farmer, for most
all of them were rural residents, had
received a check for his car. 1t re-
minded me of a circus day, the manner
in which the people drove from far and
wide to crowd around the railroad sta
ton and watch the unloading. And
when the cars were taken from the rail
coaches the scene was almost dupli-
cate of a rush when a new land reser-