The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1910-09-28
bUSIMEssCOURAGE
BRINGS REWARD.
Elliott Taylor oolfenden Co. Has
Tremendous Success In New toca-
ton Above Participating Is On.

In Detroit's race to attain true
metropolitanism there Is one thing
In the city that has already arrived"
and that 10 the Elliott-Tayl or- Wool
fenden Co., with its beautiful, big, up
town store At Woodward.ave. and
Henry-st., now holding it's first fall
opening In the new location.
Ever since the members OF this
hrm, representing two OF the Oldest
drygoods houses In Detroit. joined
forces, and erected and moved into
the splendid building which stands
az q monument to mercantile enter
prise and industry, there has been a
distinct interest on the part OF the
citizens CT Detroit In the success OF
the undertaking. In location. the store
10 several blocks removed from the
central business district. and II took
business courage to break through
the wall that seemed to be built south
Of Grand Circus park. for drygoods
stores. The step, however. has proven
In keeping with the city's progress,
and the arm members, In throwing
customers and the general public In
kuAos khCl hlol OVculub, tCCi -
justifable pride In emphasizing the
fact that the store stands for all that
10 best and most progressive In De-
troit's mercantile life.
With every item In every depart
ment brand new when the store was
opened In ay. the present display does
not offer one article that 10 not fresh
ly unlocked for autumn shoppers. The
beauty Of the new goods would un-
loosen the purse-strings Of q miser,
and the fascinating furbelows are
enough to make the whole town pro-
digal and extravagant.
There IL 30 much to attract the
feminine shopper that the male buy.
er is apt 10 be overlooked, but that
mere men" have their eyes on the
styles IL self-evident In the number
OF nsn attracted to an opening like
that Of the lliott-Taylor- w oolfenden
Co. On Wednesday, men were stroll
ing through the store as interested
as the women In the latest thing In
hats, the newest design In carpets.
the classy hobble skirt and the lace
trimmed French lingerie. The latter
IL so lovely that II 10 not surprising
that one of the Henry-st. windows In
which there is most fascinating
display of frilly petticoats. etc, 10
the magnet which keeps a crowd
several feet deep around Its attrac-
tive display
In addition to the regular, we'll
stocked departments to be found in
high-class dry goods store, the Arm
has added number of special fea-
lures TO the old departments and
created several new ones. For in
stance, In the dress goods depart.
ment Is the new feature whereby
women may select material and Or
der q suit to measure at q price far
less than usually paid for the same
class of man-tailored garments. Then,
In the millinery show rooms spe-
cial department for smartly trimmed
hats. priced at a nickel less than
five dollars, Is a feature that Is much
appreciated by the shopper OF moder-
ate means.
Here, too, IL a large selection OF
the new auto bonnets in styles and
materials that cannot be purchased
elsewhere In the city. Throughout the
store there IL the same evidence Of
progressiveness and a desire to cater
to the wants of the shopping public
In the fullest possible degree. At this
time, the finest goods in the store
are on view to emphasize the occa-
sion OF the fall opening, but at any
and all times, the Elliott Taylor
Woolfenden Co. stands for good quail
ity, advanced style. square dealing,
courtesy of salespeople. and as keen
a desire to supply the wants Of the
woman who buys a spool Of thread
az to the woman OF wealth who de-
mands q $1,000 oriental rug.