The San Francisco call., 1910-07-16
final BATTLE
IS BEGUN FOR
Big EXPOSITION
San Francisco Prepares to Fire
Publicity BrOadside That
Will Awaken World
Literature of Every Description
Boosting City Will Be Scat=
tered Over Globe

The Panama Pacific exposition COM
pany has begun its final and decisive
campaign to bring to San Francisco the
| 1915 fair. Soon pamphlets, San Fran
cisco postcards and all sorts of litera-
ture setting forth the advantages of
this city and state will be rushing off
the presses and will be scattered broad
cast over the country.
The publicity committee of the expo
sition company held conference of
nearly two hours yesterday afternoon,
settling upon the final details and dis
cussing some 90 or more schemes for
advertising the city.
First Every person in the United
States viii have brought to his atten-
tion, through the exposition literature,
the fact that San Francisco is in the
race to win; that it has the money, the
natural advantages, the people and the
disposition to conduct the most success
full exposition ever held in America.
WHOLE WORLD WILL KNOW
Through this campaign of publicity
which will extend personally to every
senator and congressman in the coun-
try, will be inculcated a thorough
ness and integrity. The whole world
will know of it and naturally when
senators and congressman gather at
Washington next December to decide
the exposition problem among their
other matters of national Importance
the city by the Golden gate will be Sc
lected
Congressman can not Withstand the
influence of popular opinion. San
a
affections of the world and has retained
them. BY arousing the people to its
support it is the belief of the publicity
committee this city can not fail.
For the present every person in San
Francisco or in the state is urged TO
begin sending postcards advertising g
this city to every friend east of the
Rockies. The exposition committee eX-
poets soon to have characteristic expo
sition postcards printed and these will
be sent over the world. Plans are also
being considered to set apart a certain
week during the summer as postcard
week" during which tons of this ad-
vertising matter will be sent from Cali
fornia.
EXPOSITION STICkERS
Exposition stickers will soon be fur
nished to be placed upon envelopes and
letter paper. These are to be attached
that goes out of San Francisco until
the exposition site is determined by
congress, and even then they will con-
tinue in use until the exposition is
actually over and thing of the past.
At present the publicity committee
is endeavoring to get a suitable design
for a crest. Many have been submitted,
but all have been found unsatisfactory.
ARTISTS are being urged-to aid the COM
mittee by submitting designs. The
crest is for use on exposition litera-
ture and for use also on letter heads
of business houses. Every business
house in the city probably will be
asked to have the crest placed by the
printer upon a corner of the stationery
that leaves its office.
Until a suitable design is chosen the
committee will use on its stationery
a facsimile of the smaller 1915 button.
The method decided upon to bring
into the treasury the remaining funds
necessary to make the total of S7,500,-
600 demanded by congress has not yet
been made public. but it is understood
that the campaign for money will be a
whirlwind one and will cover the state.
But little difficulty is expected in gath
ering in the money needed once the
campaign begins.
EAST Is FRIENDLY
Inc general IttliiiS VI
toward San Francisco is epitomized in
the statement of Chicago merchant
to o. c. Stine of the real estate firm of
Stine & Kendrick.
IF I wanted to take trip for a rest,
a change Of climate and a good time,
said this Chicago merchant, Il would
certainly go to California. San Fran
cisco offers opportunities for all of
these, and ! certainly think, for that
= for af1 al IN
there are others, San Francisco is the
best site for successful worlds fair"
Stine has just returned from two
months spent in the east, and says that
New Orleans is in much disfavor there.
During my stay in New York /
talked with a great many business and
professional men," he said, and al
though New Orleans seems to have a
great deal of political strength San
Francisco is spoken of invariably as
the ideal location for the exposition.
NEED STIRRING
The democratic representatives are
all for New Orleans, and the northern