Twice-a-week plain dealer. (Cresco, Howard County, Iowa) 1895-1913, 1910-03-11

Advertising.
One Of the best ways to reach the
farmer trade Is to advertise In the
country newspapers. These reach the
bulk of the farmers In their territory.
especially the progressive ones, and
will bring your stuff to their attention
in way that nothing else will do
Do not contine your advertising entire
~ to the want I'D. page. When You
have stuff to sell get rid Of 1t quickly
by attractively got up ads. Merchants
have found newspaper advertising .
necessary part Of their business. It 10
Just an necessary to the farmer who
has stun to sell How should the pub
lie know that the farmer has some
thing to sell II be keeps the fact ~
cret!
A large number Of the people who
are interested IN your stock will drive
over to see 1t. Have the stock that b
for sale divided up into small punches
OF uniform size. a. they show on bet
ter In this way.
AS q general rule. It is best to show
the smallest ones 6rst and the larger
ones later. working the prospective
buyer up to climax. As 1t were. II
you have the sire at hand and in good
condition 1t will be help IN making
sales. Never misrepresent your stun.
but do not hesitate to point out all the
good points that the animals possess.
1t will be advantageous in establish
ing q permanent trade to guarantee
the animals to be 40 represented. the
males to be breeders and the females
to be safe with young II sold that way.
You will occasionally get an animal
back. 1t b true. but the loss on few
such animals will be more than made
up By the increased confidence people
will have in you.
For answering such inquiries ~
come BY mail letter heads and return
envelopes are great advantage.
Printed stationery gives businesslike
air to letter and makes the inquirer
think he II dealing with . business
man. A cut Of some Of your best an
finals adds to the attractiveness Of the
letter head. Such cut can be made
from a good photograph for not more
than $3.50. It ID best to have the
printer order 1t for you. ~ be will
know the style that will 60 best with
the paper you are using. IL one OF the
boys or girls has q kodak print OF
one or two Of your best animals In,
closed with replies will give the pro-
spective buyer q better idea Of what
you have to offer than any description
yyould. Be honest in your descrtp-
tlDns and do not hesitate to state the
animals faults fully. 50
Selling to Breeders.
Az your home trade grows and You
gradually work into higher grade Of
stock you will begin to want higher
prices. To get them you must cell to
breeders To reach these in large
numbers advertising In one or more OF
the agricultural papers that circulate
in your territory u necessary. A sim
Pile card will bring many replies. When
you have something special to offer
large ad. will prove profitable.
OF course most Of the sales made In
this way will be by letter, though an
occasional man will come to zee the
stun. IL you live more than . mile
from town 1t will pay to make arrange
ments with the liveryman to bring out
unexpected visitors at your expense.
Little things like this help to create q
favorable impression. Where there are
many inquiries to answer typewriter
h q great advantage. ~ letters written
in this way are much heater and more
bustnesslike. With few days prac.
tice one Of the boys or girls will b
able to write at least ~ fast a. BY
hand and put out very neat letter.
Rebuilt typewriters Of the standard
makes are more satisfactory than the
cheaper machines. Very good rebuilt
machines can be bought at prices rang
ing from SIS to $50.
Stock to be sold to breeders must be
In little better condition than for the
farmer trade. Ii must also be up to
the breed standard OF weight for age
For shipping breeding stock crates will