Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-09-01
STILL SETTING THE PACE.

The Morning Journal has scored
another record IN southwestern jour.
nalism.
In the month Of August just clos
ing. this newspaper carried the largest
amount OF bona fide. rald-in-coid-
cash advertising ever carried In one
month BY any newspaper in New
Mexico. II amounted to over nine
hundred and fifteen solid columns, or
enough to I'm sixteen eight page
papers the size Of the Morning Jour
nal. In other words, pure advertising
alone would have filled nearly half Of
the issues OF this paper in the past
month.
Furthermore, this advertising was
paid for at q rate vice as high as
Kew Mexico. We would emphasize
the fact that all this mass of advertise
ing was paid for at regular rates, not
contributed for sweet charlty's sake
or thrown into the paper to I'm up
space.
AHN MHAAlNk ofAAi iNf iAhE HHti
making advertising and circulation
records for some years past. This,
however, is just a little bit the best
enc we nave made and we don't mind
telling the public about it, especially
the advertising public.
why does the Morning Journal get
the advertising ?
ANY OF our advertisers can tell YOU,
right Off the bat business men do
not place their wares before the
public through the medium of "a
newspaper just to see their names in
Print Occasionally in the case Of a
struggling sheet. kind hearted mer-
chants viii furnish advertisements at
q merely nominal Zee 10 enable the
paper IN question 10 make some sort
II n showing. But this Is the excep-
lion when q merchant pays money
Tor advertising he places It where he
knows It win bring results.
Which leads 10 the quite natural
and truthful conclusion that the
Morning Journals remarkable advcr-
Using record for the past month is the
most effective and convincing tribute
to its wide circulation.
II really seems unnecessary 70 ex-
plain again why the Morning Journal
leads in circulation in the southwest.
II Is the only newspaper 80 New
Mexico which prints the news when
IT happens. prints an the news and
delivers ii to the people when It is
fresh. II IS the only independent
daily newspaper Ia New Mexico. the
only newspaper CARRYING the fun
leased wire report of the Associated
Press, the only newspaper with "a CONF
pietc and reliable special New Mex
100 news service.
with our subscribers. 1t is simply
"a question OF getting the worth of
their money and we give it 20 them.
We believe The people want, not Il
skeleton of tho days world wide hap
penings. hut the completes aud most
accurate report possible. Consequent
~ instead ot furnishing some 1000
Co 5000 words of Associated Press
news. the Morning journal prints
from $1,000 TO $4,000.
This newspaper does not resort to
Artificial stimulants for its c@lrcula-
tion. We don't need them. such
quack remedies as popularity con-
tests and freak circulation boosters
are adopted only when the case IS
critical
The effect wears OF os soon as the
siimulant Is taken away. The Morn
ing Journals splendid circulation is
due to the fact that 81 is independent.
fearless and enterpri-ing ln the pub
leation eff news and believes in giving
The people the worth of their money
And b ma, do 90 harm TO refer
again to tho fact that for tho same
price the Morning journal furnishes
its subscribers thtuurh lta big sun
day edition. n0y-two more papers
ranging tn size from ten o. twenty
pages each. than alv competitor boz
New Mexico.
Elsewhere Ga this issue ore tho mu
figures on our past months advertise
ing record II will interest YOU to
read them carefully. They tond 90
convince one hat the peoples paper
is read hy The people.