The Hawaiian star. [volume] (Honolulu [Oahu]) 1893-1912, 1910-12-10
BETTER FLORAL
PARADE POSTER
PLANNED FOR

In a letter to Secretary H. P. Wood
of the Hawaii Promotion Committee,
]. T. Warren makes number of sug-
gestions as to how the committee may
get better floral parade poster for
next year than the one selected this
year, which is generally regarded as
not very satisfactory. The letter
says
Honolulu, T. H., Dec. 6, 1910.
Mr. H. P. Wood, Secretary Hawaii
Promotion Committee, City
Dear Sir:-Having had the honor
of being one of the committe selected
by your body to judge the best poster
design from among those submitted
for advertising the 1911 floral parade,
l was pleased to have handed me a
copy of the poster just received from
the photographers.
l took it home and fastened it up
where l often see it, and the other
day when l was looking at 1t, the fol-
lowing thoughts came to me, and I
submit them as suggestions for future
design contests.
believe every one of our commit
tee still is of the opinion that we have
| chosen the best design for the present
poster from among those submitted;
yet 1 believe 1 am right when l say
that not one of us accepted it as car
rying out our ideal of such poster
for such an event.
AS you know, there were several
very artistic and we'll executed de-
signs, a few being really beautiful. But
they did not come up to the following
points;
Il First. They did not depict scenes
Hawaiian or even related to Hawaii.
In fact, the most artistic was decided
Ily Oriental in character. Second. The
poster is for a Floral Parade or Car
nival, and few of the posters limit
ted bore any relation to such an Idea
One was fully satisfactory from that
standpoint, and was excellent arts
tically, but failed for the reason Iol
lowing. Third When viewed from
distance of thirty feet or more, few oil
the designs were distinct Most OF
those otherwise meritoriOus were de
cidedly deficient in this respect. AS
a poster is designed to catch the eye
from some distance, this feature IL
really important. Lack of color, con
trast, and too many colors. defeated
them. Coupled closely with this poin
is that the lettering should be in sucl
size and contrast as to be readily rea'
able from the same distance. Fourth
Some of the posters submitted were
meritorious on every point but design
ing, which was very poor in some
It has therefore occurred to me
that if specific points of merit wer'
announced to contestants for the prize
for the best design, and certain mum
her of counts allotted to each one, no
only would a future committee nave
a much larger number Of really worthy
designs from which to select, hut ar
lists competing would not waste 'hoi'
time drawing up something which
would stand absolutely no chance o
winning.
Therefore, suggest that when fu
ture designs are to be contested Tor
announcement be made for the bene
fit of contestants that the following
points of merit will be considered D!
the judges, and that each Will coun
the number of points set opposite.
First. Hawaiian setting and char
acteristics 30 counts.
! Second. Relation to a Floral ia
rade or Carnival 80 counts.
3 Third Attention compelling abil
tiles, viewed from about thirty feet
and reliability, 20 counts.
Fourth. Execution Of design 2