The Columbus journal., 1910-01-19
WHY IS THE NORTH POLE.

Pole. Of what use to Society (they
ask is such q feat, What possible
benefit can come from standing on the
top O the world" save the inspiring
example of persistence it affords, and
the raee-old thrill that comes when .
fellow being wins . terrible battle
with the elements, One naturally de-
plores such unappreciative and ungen.
erous cynicism. But We have only
recently discovered an answer which
should silence these carping detrac.
tons from the well earned praise Of
heroic achievement.
We have just received the Christ.
mas number of Hampton's Magazine,
and have been looking over the adver-
tisements. Now We begin to appre-
ciate something of the great CONNER
cial value of the polar discovery. 1t
lies in the tested and demonstrated
perfection Of American products,
whose superiority was discovered by
Peary at the North Pole.
Here, for instance, is an "ad" testi-
flying to the nourishing quality Of the
shredded wheat biscuit, which stood
between Peary and death in the fro
zen north.
On another advertising page We are
told that Peary carried Waltham
watch, which leaves the reader to
infer that all who expect to journey to
the Pole will adopt this eqipment.
Then there is the lad" of the Nor.
| folk and New Brunswick Hosiery
Company, whose underwear played an
important part in Peary's success.
On still another page We find that
Peary used throughout the expedition
Dupont (gun) powder.
There is an lad" Of the Rubberset
Company, whose shaving brush wa
found peculiarly satisfactory in apply
ing latber by the rays of the midnight
sun.
On another page it is suggested that
the expedition might have been a dig
NAL failure had it not been for the
comfort and solace found only in q
brand of tobacco to be had of the u
S. Tobacco Company.
OF course, it was to be expected
that Peary carried to the Pole Win
chester rifle and cartridges.
Only when we realize how import
ant on these polar expeditions are the
records of the explorer, can we appre.
ciate the reliable efficiency of the
Kohinoor pencil, with which Peary'i
records were inscribed.
And how much more convincing
are these records when supplemented
by photographs taken with an East
man Kodak!
We turn over a page and another
Peary lad" confronts US. 1t gratifies
US, as Americans, to know that Peary
was enabled to arrive at the Pole pre-
senting a respectable appearance, as
becomes an American gentleman, for
we are informed, he carried a Carbon
Magnetic razor made by the Griffin
Cutlery works, presumably adjusted
to temperature and position"
On reading another Peary lad" We
are resolved that we will not under
take to 90 anywhere near the North
Pole without an equipment of Ameri-
can ThermOs Bottles.
And there is Nelson's loose.leaf
encyclopedia, of which we hadn't
heard before, but of its superiority we
are now convinced because Peary used
and liked a loose.leaf atlas.
We think that the circumstantial
detail with which Peary's endorse
ment of swear. Ever" aluminium cook.
ing utensils should render it the most
convincing to those contemplating
polar travels. The explorer writes,
Before going on my recent trip I in
vestigated the merits of aluminium
cooking utensils and found that those
bearing the Wear Ever trade mark
were made of pure sheet aluminium of
sufficient thickness to make them
durable and dependable; and it may
interest you to know that the Wear
Ever cooking utensils went to the
Pole with me-"
For the convenience of would.be
explorers, another lad" states that
Commander Peary was able to find
everything he needed for his trip at
Mays Department Store.
We were wondering if Peary had
overlooked anything when We ran
across another lad" with the testimo-
n;al &C Ganxa:n Rn.AloAA &c Doo.Ia