The Detroit times., 1910-09-22
Why Miss Motoring's
Golden Months?


above all Others make him rejoice be alive and at the
wheel
THE CLIMAX OF MOTORING ENJOYMENT comes
in the Indian Summer days Crisp but not cold the air
it rushes past veritabe stimulant The sun
shines glory foliage City and
farm roads alike their very best. Shaded boule
wards. hard macadam, packed cay-they all beckon 10
the with the
WHY AREN'T YOU A MEMBER OF THE THRONG
that answering the of the highway? 1t is because
you still porting cataogs weighing mechanical
merits of various makes and delaying purchase IN
the hope that of the 1911 cars will
afford you startling mechanical development that
has euded all the rival engineers' Are still hugging
the deusiOn that good going to be sold at saugh
ter prices?
WASN'T 1T THE SAME STORY LAST YEAR-yes
and the year before? Answer frankly. You admit
you're you wouldn't have followed this chat
far.
AMERICAN ROAD CONDITIONS HAVE DEVEL-
OPED TWO TYPES of particularly fitted for
general The thirty horse hvepassenger tour
ing the popular for pleasure purposes; the
horse runabou the for the business and
professional man.
NEITHER ONE OF THESE TYPES HAS BEEN
CHANGED in any material way for two seasons aside
from the of minor renements Many innovations
have been introduced by various makers struggling to Sc
sales by radical methods Where OF these inno-
vations has lived, ninety nine have been discarded
PRICE HAS REMAINED CONSTANT AS DETAILS
OF CONSTRUCTION The only material changes at
ectng the regular market have been the inaugural ones
made by the EMF Company which started its EMF
go" at $I,aso and its Flanders "2o" at $780,
THESE FIGURES STILL REMAIN THE DESPAIR of
rival manufacturers They only by concerns
which the public has grown wise in mechanical lore
have found themselves oversocked with antedeuvian
relics of age in which planetary transmission was
sdered permissible and demand made possible the dis
posal of cars with lead-ppe front axles.
MAKING CARS IN SUCH IMMENSE QUANTITIES as
theE EN- 10 IN
automatic machinery equaed nowhere in the industry
No handmade machine hope equal in accuracy and
uniformity the product of such plant.
NO HIGHER GRADE CARS CAN BE MADE than those
which marketed in such numbers by the EMF Com
pany Tact proof of this statement is found in the fact
that the EMF Company of all of the American
facturers, finds possible back its product with
oneyear guaranty of car and equipment.
THE MOST POPULAR CAR of the popular pleas
ure class is the EMF go" Twenty thousand satisfied
sing its praises in every portion OF the United
States.
STRONG ENOUGH FOR ANY SERVICE; Light
enough for the demands of economy in suppes large
enough to accommodate the average family; powerful
enough 60 anywhere-it's an EMF go. Enough
said.
THE FLANDERS "2o' is merely EMF 80" boiled
in size 1t is like its older brother this year
than before. New applications of principles of
proven value have made it greatly improved
last years from Quebec to Mexico City.
WHAT THE EMF 80 is family car, the Flanders
40 is for the busy business professional man who
wants simple car for his personal use
THIRTY MILES PER GALLON of gasoline is an easy
performance for Flanders 40" The Standard style of
chassis is equipped with either Roadster Runabout
body the latter being easily transformed into the Subur-
ban for four passengers by the addition of detachable
COUPE BODIES FOR BOTH MODELS are announced
by the manufacturers. We expecting samples short
y. In the meantime prepared for immediate de-
hveries of any of the EMF openbody types.
DON'T WAIT TILL SPRING before making your choice
Buy buy wisely; buy suited to your needs
buy of firm that is firmly established and has reputa
ton for its product and its of its
THE AUTOMOBILE EXHIBIT the State Fair affords
fine opportunity for comparison of the various models
Don't visit the building without calling booth
tia second floor.
80 !! y
w. EnE wv