The Marion daily mirror. (Marion, Ohio) 1892-1912, 1910-12-17

crs have already accepted orders AMI
deposits on large portion of the
cars that ha' e been scheduled for
them during the spring and summer
months, and are asking for more for
those months. But we simply can
not supply them.
Some dealers have orders which
will obsorb their December and jan
uary. as well as later allotments. We
believe there are some who have n
few cars coming to them I'm Dccem-
bcr and January which they have not
yet solh.
There are right now more than -
600 dealers knocking ut the doors for
admission to the Cadillac sales organ
izatlon; more than 1000 dealers who
want TO buy and sell Cadillac cars.
These dealers want the Cadillac car
because they know they can sell IL
more easily than any other, because
there Is satisfaction I'm selling IL and
because when IL is sold, IL is sold. They
know IL is a car they can tic to, "a car
with the right kind of an organiza-
ton behind il.
III for any unforeseen or improbable
reason "a few of the Cadillac dealers
to whom the 1911 output has been
allotted are not able To use their en-
tire quota, the Cadillac Company has
but to make known the fact to the
trade and the result would be a
dclugc of kilograms reading I'm SUBJ
stance, Don't close for this terri
tory until you see me. Am leaving
for Detroit today"
We are sometimes asked: 'If you
could sell so many more cars, why
don't you make thcm?"
That's u reasonable question.
And here's the answcr-brieily:
AS every experienced man knows,
the upbuilding OF tue right kind of
AN organization is u slow and tedious
process. IL requires work, hard work.
and lots of 1t. II requires study, IL
requires skill and it requires time.
The Cadillac Company started small.
It was large, however, by comparison
i'm those days, but would be looked
upon today us small. Its growth has
been steady and substantial. The
name Cadillac as applied to motor cars
has always been n synonym for quail
ity. We do not propose that IL shall
ever stand for anything else. The !
Cadillac Company has Increased its |
output each succeeding year as IL
could increase its facilities and its or
During no year has the
output of Cadillac cars been as large |
as the possible sale.
To double the 1911 ouvput or to |
produce sufficient cars TO take care |
of the sales would mean To double |
our plant, our equipment, our facili-
ties and our organization.
It has taken u number of years tO
bring our present organization To It's
existing high state of efficiency.
This could not be duplicated I'm
day, or week, or u month, or even
a year. But II is growing I'm size and
In efficiency every day, growing as
rapidly as possible.
The Cadillac Company viii pro-
duce more cars In 1912 than I'm 1911,
more I'm 1913 than in 1912. The In
crcases. however, will be limited 20 |
the amounts which can be added |
without sacrifice To the quality of the |
car and without cndangcring the high |
standards and the high ideals which |
always have and which always shall |
prevail I'm this institution.
You know that the Cadillac COM
pany is not given to bOmbast, eNaS-
scration or misrepresentation.
These are Facts.
We believe you are Interested In
knowing them.
We believe you ought to know them.
In the face of these facts, can any |
rpnsOuinC pcrSOn for moment en- |
tcrtain the idea that there IS any |
or possibility of u rcduc'
lion I'm the price of the Cadillac car? |
Yours truly.
CADILLAC MOTOR CAR co.