The San Francisco call., 1910-09-17
BUSINESSMEN OFF
ON BOOSTING TOUR
Exposition Committee to Meet
Southern Publishers to Plan
Publicity Campaign
Big Delegation Armed With
1915 Literature; Will
Preach Postcard Idea

delegation of representative busi-
nessmen OF this city left last night on
the Lark for Santa Barbara, where
they will confer this afternoon with
the newspaper publishers of southern
California and agree upon a campaign
of publicity for the Panama Pacific ex-
position. The committee expects to
return with an agreement from the
southern publishers to boost San Fran
cisco for 1915 as thoroughly as boost
Ing can be done.
The entire committee Is armed with
Panama-Pacific buttons and supply
of literature to keep the newspapers of
the south going for several weeks. The
postcard idea will also be preached to
the southerners. Those who left on
the Lark last night were:
Frank Frank T. Brown James McNab
James Bishop Robert Cords
S. F. Hogue r r Braun
+. Fl. Hamilton Joseph Murphy
G. A. Horne
Every other state on the Pacific
coast, Nevada, Oregon and Washington,
has offered its aid in the campaign Of
postcard week, October 1917. The ex-
position publicity committee is in re-
ceipt of thousands of letters asking
about postcard week and requesting
supplies of postals to send to eastern
friends and relatives.
ONE EACH DAY
Several organizations in the interior
OF the state that have written for in
formation were urged to have each
member send postcard for every day
during the week. On each postcard
viii be one or more reasons why San
Francisco should be chosen as the ex-
position city when congress meets in
December.
According to the letters from the
Pacific coast states. the postcard fever
spread mainly through the enthusiasm
OF San Francisco travellers. The ques-
tion arose Immediately regarding a set
of official exposition postals, and when
1t was found that no official postals
had been authorized many large orders
were given to printing firms for con-
signments of cards carrying official ex-
position slogans. A series of reasons
are now being prepared by the expo
sltion committee and these will be
turned over to those printing postals.
Residents of no other communities,
probably, can claim so many relatives
and friends throughout the east as the
people of the Pacific coast states
large number possibly majority, of
tHCSC PCOPlc, were DOTn III the east
and they have scores of friends and
relatives to whom they can send pos
tails carrying the exposition of San
Francisco.
WILL FLOOD EAST
What with the women's clubs, the
school children, the clubs and societies
of California uniting in sending Pan
anna Pacific postals east during the
seven days propaganda, and Califor-
Mas three neighbor states assisting,
the exposition directors can foresee a
flood of information of the greatest
benefit to the state spreading through
out the east. They have issued an
other circular, saying that plain post
cards with San Francisco's claims
written in longhand will be fully as
effective as printed postals and will
perhaps carry much more weight be-
cause of their personal touch.
Printed postals will be used almost
altogether by the business houses of
the state and coast. They will send
out thousands of cards during the
week, and the printed card when sent
out in such numbers can be handled
much easier. The postals in colors,
bearing exposition arguments, will be
much in evidence in local stationery
windows.