The Detroit times., 1910-01-29
EVERY RECORD OF
. PAST IS SMASHED
At 1910 SHOW
Artistically, Internationally and FL
nancially, the D. A. D. A. Exhibi-
ton Has Surpassed all Local
History.
Show Does Not Mark the Climax OF
the Local Selling Season, How
ever; Far From 1t.
nx PAUL Hale eRusKE.

With a Taueous uproar of horns and
pubilant echoe OF cheers from the
enthusiastic. If wearled. exhibitors
the greatest automobile show ever
held I'm Detroit will come TO an end
Al IL o'clock tonight Il had been d
sEccess In every Enthusiastically
Internationally and financially. And IN
every respect il has eclipsed tho
shows OF the past 20 an even greater
degree than each one or them has eN'
eel'ed its predecessors.
With III rush of Saturday night in
which viii be afforded tho last oppor-
tunity 10 many 20 see the show. still
IN prospect, the management predicts
that the total attendance for he week
will come very close to $4,000. What
ever the final count may indicate,
however, there have been a plenty OF
people out. The dealers could have
done very little business. had the
crowds been larger. Unless a larger
building Is available for the purpose
of the show next year. some radical
move will have 10 be maze 10 limit
the attendance.
Cool Million In Business.
Fighting through the swirl, to get
IN the selling arguments with the vari-
Gus prospects, the Detroit dealers
have disposed OF nearly 1000 cars dur
ing the week. or course, the lighter
grades predominated in the sales
numerically. Yet an average price or
$1,000 per car would be a very con-
sentative estimate OF the volume OF
the business transacted. which will put
the total for the show at a cool million
OF dollars.
Not more than half OF these cars
have been disposed OF in Detroit, how
ever. The CITY is the main distribu
tors enjoy even more extended terri
tory. Agents have been present at the
show from virtually every city in the
state. making arrangements for their
1910 models. through the local STATE
agencies and factory branches. Sew
eral large orders have been received
from business concerns In the state
and Michigan shares with Detroit the
success of the third ID. A. ID. A. show
A feature of the show of yesterday
was formal tender of appreciation &c
Il. Leroy Pelletier, now advertising
manager Of one Of the largest Detroit
factories, ana not connected with the
snow or this winter In any Official ca
pacity, ON account OF the press o
other business. IL was Mr. Pelletier
however, who managed the two pre-
ceding shows Of the association anC
whose genius II was that adapted the
Wayne Gardens to the scheme oi
motor car display, that has proven
such q success. Mr.. Pelletier was tho
guest of honor at dinner where Presi
dent Lane, of the ID. A. ID. A., and
other members OF the local trade said
30 many pleasant things about him as
TO necessltate a vivid blush or Mr.
Pelletier's classic features. every
time the recollection of the affair re-
ours.
Trade Publications Feature IT,
The Importance of the show is mani
Tested In the columns OF space de-
voted to il in the various national
motor publications. Motor Age, which
reached the show last night. had a
star man on the job all week, cover
ing the new cars which were being
shown for the first time. and was re-
plete with photographs OF the show
itself and the cars on display. Others
OF the trade publications have devoted
fully as much space TO the local affair
From now on, until the season is
well advanced, the local dealers will
be busy following up the missionary
work done at the show. There is not
q dealer who has not list of prospec-
tive purchasers Who were not booked
rs such, during the show. Many in
terested persons refused to finally
hand over their deposit until a more
thorough demonstration can be given
and with such the retailers and their
glib young men will concern them
selves for many weeks to come.
The show does not mark the climax
OF the selling season in Detroit by any
means. 1t is only the opening gun.
HrTpMoRTrF HAS ARour