The Detroit times., 1910-11-16

overleap the column rules and perme-
ate the whole product. Tor ne mas 10
take II all into his home. -
Editorial virtue limited Is no longer
listed with positive moral virtues ~
needs more development work
IL Is akin 10 the INCONSISTENCY OF INC
Pharisees whose long prayers In the !
SYNAGOGUE should have been stamped |
good Tor this day and date only
II IL shabby trick to capture the !
reader with editorial upholding OF me /
decencies OF life only 10 denver MN mn !
over 10 the spoilers who lie In wait Tor
him H. the advertising section Oh '"'
paper . -.
Nowadays We not only expect the
sanity man TO put his own mouse IN
order but we want 10 know what KIM
OF tenants are paying him rents' TOT
ants - the publisher renting 10 lnILu
floor backs or get-rich- quick croohs
The other tenants and the passers-''
have a right 10 know. - ..htraD
There is a white plague and phllAn
thropists are lighting II me puo
Usher helps In his editorial ana news
columns But in his business section
there is a black plague. an inky lnIet-
ton. in the form Of spurious consump
ton Notwithstanding false hope TO
the LoUeless brazeuly guaranteeing
20 cure the incurable.
The awful cry OF the despairing
leper. "Unclean. Unclean'" ought TO be
branded upon newspapers injected OE
Hear a Confession: made as merry
as sportiVe lad can at Fourth-ot
July celebration once, on al uhtdIheu
dollar \ man paid me the money Jus'
for lifting a shell and showing farm
er the little pea underneath When my
employer appe6 red TO be looking the
other way The victim laid a wager
that the pea was under there, ana lost'
never knew TIL later that figured
in that incident as capper Tor a
What Of the publisher who lures his
readers into wildcat investments oS
lifting the shell and showing the en-
ticing pea, Is he an opinion inolueT OF
Just a capper7 And he isn't TOO I'M
mature'to know the sort or game ne Is
helping in.
II is glorious TO save the state at
election time and send relief eNpedi
lions when calamity hlights the land,
but ths, genuine brand OF national
righteousness should begin with the
nevspaper that advocates IT, II Is bet
ter TO protect the reader every day
against chicanery and betrayal thAn
TO use tainted money FOR spectacular
schemes OF relief
who only recently renowned the world;
told a student who came tnquirlng OF
his faith, that the world wouid no, oe
better until he himself was better.
Here YOU have national morality
brought down 10 the unit Here is the
publishers incentive 10 estdphAh
parity between pretense ana practlce
in the trustful readers behalf
The newspapArs should not abandon
guaranteed adv ertising 10 the maya
I lines They should not let II 80 forth
flat IL takes fifteen cents 60 hc Nirtuous
in the business section OF an American
publication. And II Is not alone tho
| cultured and the well TODD ina shoul1
| be protected against the spurious and
! the pestilential in advertising. mere ~
a fine opening for popular paper that
wants 10 be and claims to be the peo-
Racon was half-right when he said
! wife and children are impedlments 10
I great enterprises. whether OF virtue
/ or OF michel lie was right about the
| mischief l believe the publisher who
! has wife and children viii give hos
tages TO fortune TO the extent OF re-
/ jecting private medical adVerusinE
/ revenues lie senses the extent 20 which
! offending newspapers hetray the con
! fdence reposed In them. and violate
the welcome given them at the hre-
An unsullied home circle. the sane
| tity OF the hearthstOne-these are more
than phrases 20 the housekeeping pub
Wife and children in his case are
I irnpedimenta to the miserable enter
| prise OF spreading before Immature
and Innocent minds abominable phrase
oIoRv and poisonous suggestions
It does not devolve upon me 10 take
I'D the progressive burden OF the stout
hearted Sage OF Sycamore hlll-temp.
orarilys in retiTement--but I'm against
bscheiorhood and race suicide from
this angle. anyway
The progressive publisher Will also
slider his command and sit closer.
please" with publishing as with poll
tics, distance may lend enchantment
but nearnesa conduces 10 understand
been demonstrated that any number
OF statesmen were too far away from
the home folks when they got 10
Washington Now they will cleave.
from necesSity-apd the election re-
turns.
Principles win more battles than
horses and chariots hut propinquity
counts. too Keep close to your con
sumner. oh publisher: don't let so much
as a news agency come between YOU
and those you serve n YOU can heIp ~
once YOU sell on the Wholesale plan,
your following is nameless here for
| come naturally by my belief in
close relations ore doesn't get very
far from the readers In country
newspaper Office n was one OF my
duties to carry the edition In basket
across tho public square 10 the post
office Don misundeTstbnd met was
"A two bushel basket. The village reser-
voIr was below the public square, and
sometimes tho IRE department would be
I'm frenzied action when was passing
in tho capacity OF the original rural
delivery A. such a time our journal
OF civilization and it's entire constitu-
encv would come face to face and com
mingle Ia the presence OF a common
perli---tried by fire. as 10 were.
could publisher and reader yearn for
n closer relation?
tell YOU for that run down condi-
tlon Of accountability. there's no pre-
scription like being "A country editor
first and p man OF family az soon
thereafter az may be, and all things
will he added unto you.
A western editor let go OF the devils
tail" on n Washington hand press long
enough TO hear the appeal OF an escaped
prisoner from the workhouse up the
road for something more suitable for
.traV cling than stripes The editor
gave him the tramp printers overalls
nd the devils blouse. Thus apparelled
the fugitive acted upon his benefac-
tors suggestion as TO the beet road
for rapid transit. But before he left he
paid for nve years In advance. address
10 be furnished later. The sheriff and
posse arrived a few minutes later and
got a false tip from the editor az TO the