davidaulloa/AmericanStories huggingface dataset:
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-12-16
WHISPER ADVERTISEMENTS
: Two Inches of Space Exercises
Poor Judgment.

A small space is a whisper. Does
public meeting, banquet, or some
other affair where there are speak
ers, to have fellow get up and make
his mouth go without emitting enough
sound to make himself audible to any
except those Immediately in front Of
him?
That's the "one inch" man, who is
on the subscription list of the paper
in which he advertises and gets up in
his feeble way and whispers his
shrinking little message, winning the
pity of those who cannot hear and
the disgust of those who can.
What a relief it is after passing
through such a painful experience to
have some big-chested, clear-eyed,
level-headed speaker get up and fill
the hall with the resonance of his
voice. That is the full page man with
good copy and good cuts in his ad.
Nothing is more exasperating to
publisher Of a paper than to see a
fellow who can we'll afford to use ade-
quate space, whose proposition is good
and will win if properly presented. so
blinded by the 10-cent piece which
he holds against his eyeballs against
his own interests that he uses one,
two or three inches of space and tries
to crowd a columns worth into that.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-12-16
Jones' Prophecy Fulfilled

sir, is significant of what Is In store
for Alaska. No experienced prospec-
tor could be found who would say
that a gold mine like this one near
Sitka is merely an isolated outcrop-
ping of gold. No, sir. 1t indicates
the presence of vast and rich de-
posits of gold somewhere, although
the outcroppings may not be found
within a hundred or several hundred
miles of the mine"
The senator stopped in his walk.
He turned until he faced In a north
westerly direction. He raised his
right hand and pointed impressively
in the direction.
Cup there, in the remote north
west" he said, 1--WE are going to find
the mother lode of gold, whence flow
all the currents Of gold that ran
southerly through the entire Rocky
mountain basin. / am perfectly con-
WINGED of it. In my opinion, the
peninsula of Alaska some day, and
most probably in the very near fu-
ture, is to be revealed as one Of the
richest gold bearing regions in the
entire world. l am now of too ad-
vanced years personally to visit and
make explorations of that territory.
There are younger men who will at
tend to that-in fact, are doing this
work now. / shall not be surprised
to hear any day of rich gold discov-
cries made by some of them. Then
will follow gradual but certain ex-
ploration until, at last, the mother
lode is found. And because | believe
all this-because my miners training
tells me implicitly that this is so and
leads me to make to you this prophe-
cy Of gold suppose it has been
said of me that the little gold mine
in which | am interested has caused
me to change my views on bimetal-
lism."
1t was only a little more than a
year after my conversation with Sen
ator Jones that the world was star
tied with the first reports telling of
wonderful discoveries of gold in the
Yukon district of Alaska. Today,
Alaska is one of the worlds princi-
pal sources of the yellow metal And
the development of the territory Is
in its infancy.
Copyright, 1910. by e. j. Edwards All
Rights Reserved.)
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-12-16
Old House Where Gen. Lyon Was
Born.

secession. He occupied Jefferson City,
defeated the troops of the secessionist
governor, occupied Springfield, cap
tured the rendezvous of the Confede-
rates in the state, scattered the bor-
der guerrillas and defeated the Con-
federate forces gathering to oppose
him.
The Confederates, however, rein
forced by the coming of Sterling Price
and his men from the south, moved on
Springfield with a force much greater
In numbers and armament than that
of Lyon. The latter officer, however,
risked battle rather than surrender
what he had won, and met Price at
the widely known battle of Wilson's
creek, where his forces were defeated
and the leader killed. Price overran
Missouri for a time, but was finally
worsted and forced to fight at West
port, though he again outnumbered his
Union opponents two to one.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-12-16
Nevada Senator Declared That Alaska
Would Be Found to Be One of the
Worlds Principal Sources of
the Yellow Metal.

From the time, in August, 1870
when he became chairman OF the
monetary commission PROVIDED py
foint resolution of congress to ex'
anime and report upon the question
of bimetallism, until the silver issue
passed off the political stage, John Z.
Jones. Nevada member of the United
States senate for 80 years. beginning
I'm 1873, was one of the foremost
champions of bimetallism in this
country. His desertion of the Repuo-
ucan party in 1896 on the silver ques-
ton Is historic; likewise his return 10
It four years later.
About a year after the 1896 pres1-
Dental campaign had been decided IN
favor of William Mckinley and the
gold standard | met Senator Jones,
and in the course of the conversation
said to him: II have heard 1t sa1o'
Senator. that you have changed your
opinion respecting the use of silver
as a money metal, and l have been
wondering whether that report -
correct"
II will tell you about that as we
walk along" he said, and took my
arm. Il have not changed my opln-
ion respecting the expediency OF us
ing silver as a money metal-at least,
the opinion held when l advocated
bimetalIism. But conditions nave
changed lately. as they changed fol-
lowing the discovery of gold in Cali
fornia. Before that discovery, the Sill
yer dollar was really the standard
and the ratio between gold ana Sill
yer was strongly in favor OF
silver. Two factors have served to
bring about the present change. One
is the discovery of a process oy
which very low grade gold ore can
he profitably worked, and the other
Is the vast development of gold min
ing in South Africa and the United
States. These factors have served TO
give us more of the gold than we hao
at the time / was advocating bimet-
allism."
"I have heard II said, Senator, l
interrupted, that your changed opin-
ion might be traced to the fact that
YOU are interested in gold mine near
Sitka, Alaska"
The man who had been superin-
tendent and part owner of the famous
.Crown Point" silver mine, which
eventually brought him large for
tune. smiled.
"Oh. no. that statement is not cor
rect" he said, though | am inter
ested in a gold mine near Sitka'
which. while it is not very large
one is rich in ore. But l will tell
Won something in regard to this gold
mine of mine that | believe to be as
true as that l am talking and walk
aug with you this minute. That mine.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-12-16
Henry IrUing Studies Solons

him correctly? What is his name?"
THAT is Samuel S. Cox, commonly
known as Sunset Cox, and your es-
innate of him is probably not far out
of the way" Sir Henry was informed.
And then he was told of Representa-
tive Cox's literary career and partic-
ularly of his gorgeous description OF a
sunset which won him national liter
airy fame and his lifelong nickname.
Sir Henry thought moment.
II should think he would be more
accurately described as Sunrise he
said blandly.
A moment later the great actors at
tention was held by man round
whom were gathered four or five of
his fellow members, to whom he was
apparently speaking, in some excite
ment, about a measure before the
house.
THAT man." whispered Sir Henry,
after studying him closely for several
minutes, lis a typical American, |
should say, as many of us in England
typify the American character. He is
very alert-minded and knows how to
shake hands, and is completely absorb
ed in politics. should like to hear him
speak l judge that he has high and
possibly rasping voice. Have | judged
him correctly? What is his manner"
"a fairly accurate judgment" was
the reply. His name is Cannon, and
he has hobby of pairing down appro-
priation bills. He is very popular in
his home district, has good deal OF
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-12-16
How the Great Actor Watched the
Law Makers at Work and Guessed
Their Characters With Re-
markabIe Accuracy.

Sir Henry Irving first appeared on
the American stage in 1888. Not long
after his debut as Matthias, in THE
Bells" / had the pleasure of meeting
the great English actor-manager at a
little breakfast in Washington Dur
ing the course of the meal he asked
II l could take him into the house of
representatives then in session.
Il should like very much to make
a study Of the members of your house
of congress from a seat In the galleries
where / will not be observed" he
found great pleasure in studying the
faces and manners of men who are
prominent in public life when they
are not aware that any one in particu-
lar Is studying them. Then, after L
have made my studies, l am glad to
be told their names, for it frequently
affords me a great pleasure to learn
that my personal observations have
enabled me to read accurately the
characters of some of my unconscious
subjects
That afternoon 1t was not difficult
to secure for Sir Henry Irving-then
plain Mr.. Henry Irving-a seat in the
visitors gallery where he would be
fairly safe from observation, and yet
could see everything that was taking
place on the floor of the house. AS
soon as he was seated he became in
tensely interested in the proceedings
upon the floor At first he scanned
the whole house, seeming to take 1t
In with one broad sweep of the eye.
Then his attention became fixed upon
one member and he sat silently OBJ
serving him for perhaps five minutes.
At last he spoke, in a whisper SO
as not to disturb our neighbors.
Il should say that that man is very
bright, a very clipper person, with
considerable literary ability. | no.
tice that he has a very obserVant eye.
I should think, however, that he is
more superficial than deep-that he
might write or speak attractively
without saying much. Have l judged
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-12-16
influence In the house, and is reported
to be a very keen politician"

influence In the house, and is reported
to be a very keen politician"
Does he want to be president?"t
Sir Henry asked. But almost before
he had time to receive an answer, he
suddenly leaned forward excitedly and
exclaimed abruptly: "Ah, there is al
man l should like to study" And
thereafter he sat in silent observation
for perhaps a quarter of an hour.
II cannot quite fathom that mans
intellect" he said at last; apparently;
he is lethargic, physically, yet of Won
derfully keen intellectual powers. Butt
what interests me in him is the fact
that his head is a perfect copy, In
contour, Of the head of Shakespeare:j
The similarity is marvellous. | havel
never seen any other head so closely
approach in it's characteristics the
best bust that we have of Shakes
peare. Is he a leader in this body?
He should be with such head. And
what is his name?"
He is one of the leaders In the
house; he Is one of the most brilliant
men in public life today, and his name
is Thomas Bracket Reed" was the
answer.
onderful-wonderful is the like
ness between his head and that of the
bust of Shakespeare" exclaimed Sir
Henry under his breath. And during
the rest of the hour that the great
English actor, who had proved himself
SO excellent a reader of mems charac-
tiers, stayed in the house, his gaze
was constantly riveted on Thomas B.
Reed.
Copyright, 1910, by E. ]. Edwards. All
Rights Reserved)
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-12-16
KEPT MISSOURI IN UNION
All Efforts TO Have Connecticut DO
Homage to Her Brave Son
Have Failed.

On the anniversary of the death or
the greatest soldier Connecticut ever
produced, Brig. Gen. Nathaniel Lyon,
who was killed at Wilson'S Creek, Mo-,
many citizens are considering what the
state has done or may do to honor
his memory The only public memo
rial today is monument which cost
a few hundred dollars, in his Gene
| terry lot in the town of Eastford. The
last legislature granted $500 mot to
exceed that sum- to be expended in Inn
proving the conditions around his last.
resting place.
| His native county of Windham, birth
place of men like Israel Putnam, the
Knowltons, Galusha A. Grow, and 9TH
ers whose names are prominent in his
| tory boasts of Nathaniel Lyon as one
of its greatest sons, and yet none of
| its memorial histories and none of the
state histories, possibly barring one,
| that has to do with the Civil war,
gives him more than passing notice.
| Lieut.. Gen. Sherman said of him:
Gen. Lyon was the first man in
the country that seized the whole ques-
| ton and took the initiative and deter
mined to strike a blow and not wait
| for a blow be struck. His
Heath imposed on the nation penalty
| numbered by thousands and thousands
of lives and millions and millions of
dollars.
An old portrait of the general hangs
in the adjutant generals office at the
capitol, but if one looks for statue,
bust or tablet, he looks in vain. Year
by year citizens have petitioned the
legislature to establish fitting memo
rial Commissions have been appoint
ed to consider. The last one, appoint
ed by the governor a few years ago,
was composed of Morgan G. Buckley
(who found himself unable to serve);
John E. Carpenter, David A. Baker and
Col. Frank w. Cheney.
The grave in the old country ceme-
terry, beside those of his parents, is
there by the generals own choice, and
there could be no thought of removing
his remains. The commission having
in charge the expenditure of the $500
Is forming plans to acquire land ada
cent to the grave.
The legislative commission of 1905,
In it's report to Gov. Woodruff, sug-
gested $1,000 for the care of the Lyon
cemetery lot and a permanent memo
rial to be chosen by the sculpture COM
mission at the capitol. The legisla-
ture cut down the appropriation asked
for by one-half and ignored the sug-
gestion for a memorial at the cap
itol.
At the outbreak of the Civil war
Gen. Lyon was stationed at st. Louis
In charge of the arsenal. From there,
following his appointment as brigadier
general, he conducted the campaign
which saved Missouri from complete
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-12-16
War Balloons for Italy.

The Italian chamber the other day
Unexpectedly voted the expenditure of
10 OO0.O 900 lire for dirigible balloons
for the army. TIE socialists and re-
publicans deplored increased army ex-
penditure as useless. war being prac-
tically impossible. They advocated dis
armament. The discussion arose dur
ing the absence of the minister OF
war
He was summoned from the senate
and made an eloquent appeal to tn
country's national honor. The vol
was then passed by a majority of 2
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-12-16

GOOD DOCTOR A NECESSITY
And He Should Advertise So That
People May Locate Him, De-
cIares =. /. fletcher.

| r. Irving Fletcher has made out an
| interesting case on why Doctors
Should Advertise" Mr. Fletcher is
one of New York's clever advertising
writer's and has shown ability also as
short story writer. When asked to
contribute on this subject of doctors
for the Freeman Advertising Talks he
sent in the following splendid story:
Should doctors advertise? EN-
phatically, yes! The day is passing
when a shingle and smattering OF
Latin will suffice. Think of the doc
tors who, outside of a speaking &C
uuaintance with materia medica, don't
know any more about the science of
medicine, broadly applied, than
woodpecker does about the rule of
three.
Get it out of your head that the
medical profession has not the same
proportion of incompetents as any
other profession. There are good
plumbers and bad, good doctors and
bad. And don't overlook the fact
that, while a man can survive bad
piece of plumbing, a bad piece of
doctoring is liable to finish him alto
getber.
1t is a profession in which there is
DO come back. This is reason enough
why man should be careful in his
selection of a doctor, and reason
enough why a good doctor should be
broadminded enough to take the pub
lie into his confidence.
If / want to insure the title to my
house l employ reputable title COM
pany. If / want to insure my life /
buy protection from a reputable in
surance company. | know that such
and-such a title company advertises
and is pledged to make good. l know
the same of the insurance company.
Now, on the other hand, if my
diaphragm slips a cog or my liver
isn't on schedule time, what protec-
ton have I? The first doctor avail
able is called in. l don't know him.
| don't know whether he intends to
experiment on me or not. | don't
know whether he will keep me in bed
as long as he can, first, because he
needs experience, and second, be-
cause he needs the money.
When mans appendix develops a
tendency to be fashionable is it not
natural that he should want to en-
ploy the best talent available? Now,
there must be a number of excellent
doctors who have removed a large
percentage of pendices-without re-
moving their owners. Who are they
and where do they live?
Undignified for doctors to adver-
tise? Nonsense. 1t is a duty. If
were a doctor l would be ashamed to
keep my mouth shut in face of the
daily columns of obituaries.
And If it be argued that a doctor
wants only a limited number of pa
irons, why should not half a dozen
doctors, resident in one building, as
they often are, undersign a plain, I'M
vanished statement of their records,
methods, experience, hours and fees?
Some day, of course, when good
doctors advertise, instead of Dead of
pneumonia at 49," the average obitu-
airy will run like this: Died unex-
pectedly at discusses unknown"
A good doctor is a necessity, if
only to show us the error of our ways
of living. But why, instead of hiding
behind shingle and a fog of Latin,
doesn't he come into the open and
advertise?
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-12-16
ADVERTISING Is AN I'D TO
BUSINESS.

BY GEORGE S. BANTA. 8. A.
Any conception of advertising
not based upon the idea that
the sole object aimed at is the
promotion of the business ad-
yertised is falsely founded. IN
other words, advertising is not
capable of having a success IN
itself but IL must be measured
and its value estimated solely
in terms of the good it does
the article or business adVer-
tised.
No merchant will have solved
the question of advertising as
long as he is negIecting some
force or method of giving MS
customers better satisfaction
with his merchandise and MS
service. Likewise, no merchant
will be able to perfect his bust
ness organization until he util-
ICES the forces which are found
in consistent, wide-awake news
paper advertising. These two,
the ability to satisfy customers
and an intelligent use of adver-
Using, are both but elements OF
the business institutions's sue
cess. To neglect either element
means a falling short of the de-
sired goal, although sometimes,
to the casual observer, the sue
cess achieved In the absence OF
advertising seems an argu-
ment against it.
To illustrate. have in mind
a farmer who is regarded as a
successful man. He has work
ed hard, is splendid crop pro-
Queer and good livestock feed
err. But throughout his life he
has never been able to grasp
the distinction between a thor
oughbred animal and scrub.
His cattle are mixture of Dur
ham, Jersey, HoIstein, and what
not. His hogs are a spotted and
many-coIored lot of porkers.
And SO on, all about his farm.
Now, any progressive farmer
will admit, that this man who
has made a success In a mild
way laboring under a handicap
of motley scrub animals, might
have been a much more sue
cessful man with WeII-bred
stock to work with. The case
of this farmer illustrates the
point | am trying to make as to
advertising. The business man
who does not adopt it as a part
of his business policy is not nee
essariIy doomed to failure but
he is negIecting to use one of
the most interesting and most
effective aids to success.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-12-16
A Hint to Advertisers.

One step won't take you very far,
You've got to keep on walking;
One word won't tell folks who you are.
You've got to keep on talking.
One inch won't make you very tall,
You've got to keep on growing,
One dttle ad won't do it all,
You've got to keep them going.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-12-16
A WILLING Witness.

did his actions have an air of YER
isimilitude?" the lawyer asked the
witness.
What was that. sir?"
II say, did his conduct wear an air
of verisimilitude?"
"Oh." replied the witness. Sure !,
He was verisimilitudin' all round the
place. "-Saturday Evening Post.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-12-16
Wireless on English DreadnoughtsI

The English Dreadnoughts are
ing equipped with improved VIII,
less outfits that will enable them to RI
ceive and send messages long dis,
tances even under unfavorable condis
tons. The new plant, a result of
many experiments in the past year, Is
said to be the finest in the world. The
operating room, located near the main
bridge of the powerful fighters. has
sound-proof walls.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-12-16
Cornelius Vanderbilt Showed In His
Will That He Didn't Forgive Ed
ward King for Insisting on a
Certain Director.

Cornelius Vanderbilt, grandson of
the Commodore, who became the head
of the Vanderbilt fortune in 1885, fol-
lowing the death of his father. Will
liam H., was personally one of the
most lovable of men," once said to
me the late Charles C. Clarke, for
many years a vice-president of the par
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-12-16
UnSneSkShie-

What would you think. daddy, II
Algernon Nocash should suggest be-
coming your son-in-law?'
Withdraw. my dear, while | think
aloud"
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-12-16

You might as we'll tell the in
surance man that you are so
healthy you will drop the policy
for a few years as to stop ad-
vertising because the orders are
piIing up.
Northern Wisconsin advertiser. [volume] (Wabeno, Wis.) 1898-1925, 1910-12-16

Window Display Privileged.
A tradesman is not bound to sell |,
marked article from his window.