Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1910-12-18
CHRISTMAS WHIRL IN SHOPS
Holiday Influences in Evidence in the
Business District.
ACRES OF ToYLAND SCENERY
GaIety and Glitter Make stores Brill
liant Palaces of splendor-
Prosperous season for
Buyer and seller.

Business Omaha is IN holiday garb.
The downtown streets are aflame with
many Lights cleaning from ornate show
windowa stores and streets Of the retail
section OF the city are thronged tn hur-
rying people. All Is Christmas everywhere.
IN the shops the crowds Of the hurrying
holiday shoppers swirl and twist and mill
about i'm increasing numbers. II is az
though the only aim and object n life was
I'm the contamination Of the one days fete
and feast-Christmas An impressionisuc
view OF the business districts tends 10 the
impression that really nothing else mat
tiers II all Is well on that day. Omaha
Just now Is bent on making Christmas
worth while II might be that all was TO
end In a great splash Of splendor and
gaiety. instead Of just the return to the
every day life Of the post holiday season.
No business is too matter of fact and
commonplace too indifferent to the spirit
Of the season TO avoid n touch Of Christ
mas color. Even the coal office displays It's
jetty samples. with a sprlg OF rudy holly
berries stuck iauntily in the bowl. Where
ever the shopper turns whether It be TO
grocer or haberdnshery he is confronted
with the insistent urging of the Christmas
suggestion.
The abandon OF the Gift buying season
the crowds that make the hrillancy OF
the shops worth while, are a reflection OF
the omaha prosperity. Omaha's Christmas
Is 10 be really worth the celebrating
Wares are not being displayed in vain
Shoppers began early to check Their GIT
lists and the lists were long.
Campaign starts Early.
II Is well that the campaign for early
shopping had its effect, The result appears
10 be that the shopping season has simply
been extendod-more time for purchases
and moro purchases.
The measure taken by the retailers buy
ers of the holiday trade In advance OF the
opening of the season is proving TO be no
more than adequate to meet the demand
Perhaps more smoothly than usual the
trade ig being handled. Trained workers,
Ralegpeople in unusually large forces at
the larger stores, are displaying the wares
with dexterity. which helps to augment the
tov that comes from Just buying things
calculated to make others happy AS far
as has been possible the machinery OF busi-
ness has been made TO run smoothly and
silently.
Pretty pictures, enhancing vistas OF
dazzling beauty extending through many
miles of decorated aisles, and covering also
n big and brilliant array of most artst-
callv dressed windows. Thus, in Few
words might be conveyed the large aspect
of the Christmas show on the business
streets OF Omaha.
Local retail business houses have outdone
this year anything they ever achieved be-
fore in getting ready for the fortnight dur
"a king without
a rival. The markets of the world have
been laid under tribute to furnish materials
for the elaborate layouts of toys, good
things for grown-ups and decorative ef-
fects. II is an effulgently gladstone spec
tacle, esthetically and materially, that pre-
sents itself at every turning in each OF
the many representative stores Of Omaha
And the "maddening crowd" Is in evidence
everywhere, with happy heart and open
purse,
Marvellous Toy Display.
Leading in the lavlshness Of toy display
because Of resource and capacity are the
Brandeis, Hayden. Bennett and Orchard &c
wilhelm stores. In great areas at each OF
these emporiums dreams of children are
made actualities, for the fairy realms OF
Toyland and Dreamland have been made TO
live and shine in a wonderful way. In
thousands of marvellous playthings OF every
possible character, and in other thousands
OF exhibits OF thrilling prettiness It would
seem that even enthusiastic childish dreams
have been outdone. In the four stores men
toned are acres, actually, Of great delights
The extensive basement space OF the
main store at BrRndeis is an ocean OF be-
wilderng high lights in every color Of the
rainbow, and the reflections play sNlly
around countless playthings Of every con-
ceivable kind
For many days superintendent tom
Qulnlan OF Hayden's worried over the plar
OF Joyland he proposed to erect for this
Christmas Then he cleaned everything
out Of the immense room ordinarily Eiver
over TO domestic goods. stand after stand
and tier after tier OF shelving. were cree
ted, and these are loaded to the Lass incf
of capacity with juvenile joymakers Of tbs
most astonishing variety. Here tho crowds
come carly and stay late
AZ Benefits a large part OF the seconC
floor is devoted 70 the things that win tn,
acclaim OF tho small sightsecrs and bring
forth the money OF their parents anC
guardians.
Orchard & Wilhelm have utilized majo
part OF their main floor Directly off tn,
street, TO put on exhibition the mightil,
interesting Accommodations OF their buyeri
who went forth with this particular season
In view.
BiE stores Reflect season.
These stores are mentioned, not by way
Of invidious comparison, but as Target!
typifying the spirit that has governed
every retail merchant in every line. Their
is not a store among them all, little o
great that has not some distinctive an,
highly attractive spectacle, made up OF toy
3 and presents OF more unitarian character
While toys and games, dolls and animals
automatics and acrobats are featured oil
every side the articles OF higher value on,
more permanent use are also In eNidenc
everywhere Artistic excellence and aston
fishing lavishness OF choice are the striking
elements that catch the eve. skin and in
genuity have seemingly been exhausted
the whole world round, 20 make the presen.
ments and the offerings one beholds 1
will be difficult-nay, impossible-for tn
most finicky searcher TO seek the thin
made anywhere on earth that is not to b
purchased this week In the stores o
Omahn