The San Francisco call., 1910-06-26
PEERLESS CARS IN
HARRISON GRAY
New Models Will Appear in
Color Proposed by Local
Dealer

1t is interesting to watch the change
of the attitude of the manufacturer
to the agent who sells automobiles.
Within the last two years, in fact.
within the last Il months, the compe-
tition has become so great that the
slightest suggestion now has hear
ing with the manufacturer. They are
inviting agents to file every sugges-
tion possible whereby their cars may
be made more salahle.h Not long ago
the manufacturer turned out his pro-
duct, in style, color and workmanship,
and if it did not suit the agent the
latter was Informed that there were
others who stood willing and waiting
to handle the output. Now any sug-
gestion. if it has merit. is acted upon.
The latest idea to bear fruit with
the manufacturer is that of the adop-
tion of color finish suitable to the
wants of the California owner. Gaudy,
striking colors. as whole, have
ceased to be popular. There is no.
ticeable refinement in the tone of the
Limousine, and the town car, while the
touring vehicle takes shade that is
in harmony with the surrounding
colors of fields and forest, and at the
same time does not show the dust
stains of travel
The most recent of these color
schemes has been adopted by the Peer
less factory. The color was suggested
by Fl. @. Harrison. of the II. O.. Har-
rison company. agents for the Peer
less cars. The new color has been
named the Harrison gray by the fac
tory. and is dark. gray shade.
L Harrison in of this color
said: Il have given great deal of
thought to the color schemes of motor
cars and decided that. on account of
the dust in this country. a color
should be used that would withstand
the marks of the dust and travel as
much as possible. l explained this
idea to the Peerless people while in
Cleveland recently. and am gratified
to know by recent advices that my
color has been adopted as the regular
line for 1911. The first shipment of
1911 Peerless cars with this new color
will arrive next week"
The II. o. Harrison company will
also receive during the next seven
days two carloads of Everitts. These
cars are not 1910s nor are they 1911s.
for the factory has adopted the policy
of manufacturing no seasons models.
the idea being that the cars will be
manufactured in series. That is, a
number has been decided upon. The
stock for this number is laid out and
building from the raw material is car
ried through until the cars are placed
in the freight cars This number rep
resents the faetory's capacity at one
time. When the lot is finished an
other series is started, and so on, con
tinuing month after month. and year
after year If. during the building
of the series. refinement presents
itself as an Improvement, it is at once
adopted and the next series put out
will contain it. This means that the
purchaser of Everitt cars always buys
the latest model from the factory. On
the same line the body designs of the
cars are changed.
E. C. Collins. manager of the Carter
car automobile company in this city;
. has received word
In Cartercar from the Carter
Coming West gaorIa car factory that Il 1,
oh of Sacramento has
purchased a car and will drive it to
his home overland. This is certainly
a record in its way. He will drive his
the location of the factory. to Chicago.
thence south through Texas. to Los
Angeles and northward to his home.
f. P. Brinegar of the WAYS and
means committee of the Panama Pacific
q -------------> exposition received
More Money for an additional S2,500
the Big Fair SUBSCRIPTION from
a - the automobile in
dustry, i n | v
from the taXicab people. There are
several dealers and branch houses yet
to be heard from. All dealers who have
not yet sent in their subscriptions are
requested to get them in to Brinegar
as soon as possible, as it is desired
that the automobile dealers and allied
interests place their subscriptions to-
gether, as is being done by other lines
of business.