The San Francisco call., 1910-07-24
ANNOUNCEMENT OF
CADILLAC AGENCY
Car Factory Officially Makes
4 Known the Change in Its
s. Local Representative

r The official announcement of the
transfer of the Cadillac agency from
Euyler Lee TO the Morrison Cole motor
gar company has just been made. This
a announcement from the factory is most
complimentary to the new company
showing its faith in its new representa-.
: rive 10 properly care for the owners OF
cadillac cars. To many the Morrison
= cole company is practically unknown
z et those in this new organization are
.afot new to the automobile game. The
..nloVing spirits in the organization
2 Morrison and Cole, thoroughly under
- land the automible trade, and more
especially the kind Of service satisfac-
lo{E 10 a buyer II is safe to predict
= from the past history of these men in
-4lle trade that the name Morrison Cole
= -facheo TO a car viii mean a hail mark
! l91a az guarantees TO every purchaser
:. - tlstaction in the car they buy ire
SpecuNe OF the factory where it is
J.. lluill
: A p. Morrison is a graduate from
.~the old bicycle days. In 1897 he was
connected with the Waltham manufac-
tuning company of Massachusetts,
switch imported De Dion engines and
~
Ire Joined the International motor car
company. which was the automobile
..i1ra nch of the American bicycle com
many and which built steamcars Two
years later he became sales manager
OF the Peerless motor car company and
"I2 months later he opened the New
-:England branch ia Boston for Peer
.<3ess cars. lie was at the branch until
q 906. when he formed the A. Z. Morri-
son company of Boston, which handled
y. the Maxwell, Stearns and Oldsmobile.
Another auto enterprise which he es-
: IA ablished was the taxi service in Bos-
ton in 1908. Two years ago he hold
:rUst bis interest and came to Califor-
mia, became connected with the Oakland
branch Of the Studebaker Brothers of
California and later Joined the Pacific
D. motor car company's selling force.
which relation he recently severed
upon securing the Cadillac agency.
Aorrison not only understands selling
. .Ii1Cror cars, but also handling them. He
holds the record for the climb up
sMount Washington, New Hampshire,
and also the record for the climb up
crawford notch. White mountains, New
Hampshire. His racing career, how
. ever. was abruptly terminated on July
a. 1907. while giving a special eXhibi-
- .r-0n on the celebrated Lowell course.
As he was coming down a clear
stretch OF the road with the engine
: wide open a small boy stepped out
from the side OF the road, right in
'front.' Of the car. il was a critical mo-
.nent. He cleared the boy. but threw
two tires and wrecked the machine.
In the smashup Morrison's left leg was
: broken in three places, and il was more
.than a year before he was released
from the doctors care.
~ Captain T. W. Cole represents the
financial end Of the new company. His
~active service in the automobile trade
dates TO his becoming a member Of
.~the Pacific motor car company. Prior
: 10 that time he served IS years in the
army. and before entering the serv-
ice was general financial agent OF the
Plant system Of railroads and steam
ships. located in New York. Cole
brings with his 10 the new company
: host Of friends gained through his
-:r.iGespread popularity. His connection
with the Plant system and the army
. has given him an acquaintanceship
,. 5vith prominent men in all walks OF
: 5<fe. wherever the stars and stripes
hold forth.
- George Solsberg and family have just
returned from an extended trip in the
= Russian river coun-
Russian River Try in their their Auto
=. -, I rom Au1oenr that the roads are
still good IN that
section. NJ Bird Of Modesto has just
purchased a 80 horsepower Autocar
=. touring car from Walter Morris. Nor
. ris- has also sold the Pacific cereal as
snciation ton and a half Autocar
truck
The total registration for the state Of
" lSconsin up 10 July 10 had reached
1880 an increase Of more than IS per
Gent over the figure taken on the same
.taT iu 1903. Applications were coming
IL II Tie rate nf % ner daE