The Spanish Fork press. [volume] (Spanish Fork, Utah) 1902-current, 1910-01-13
PUBLICITY WORK OF
The HARTMAN LINES
Great Efforts Put Forth in Advertising
the West.

record for 1909, the passenger depart
ment of the Oregon Short Line Rail
road company, under the directions
OF Mr.. d. f. Burley, general passen'
ger agent, has good reason for feel
ing citation. 1t has seen general
travel increase more than SO per
,cent over past years. This includes
travel to Yellowstone Park; to the
Alaska Yukon-Paciic exposition;
Spring and fall colonlst business
from the east, and local traffic, all of
which clearly demonstrates the awak-
ened and growing interest in this In
ter-mountain country and the Pacific
northwest
This travel has not all been tran
silent, or tourist travel; much of 1t
has remained with us, which the
miraculous growth of Utah, Idaho and
the whole west clearly attests,
These great increases must not be
charged to chance" nor to the labors
OF a recent day alone, for back of
them lie many years of ceaseless and
mtiring effort along publicity INES
the cry having ever been, Come
west, come west, come west!" The
call of the west has been heard after
these many years, and those who have
needed the call and have come west,
have seen and have conquered; and
an immeasurably rich territory in a
once-desert country is the answer to
that call to conquest, as eXampled in
the vast agricultural sections of Idaho
and Utah that have been opened to
settlement
The passenger department Of the
Oregon Short Line company has spent
large sums of money in directing at
tention to the scenic wonders and
the agricultural and commercial re-
sources of the territory it serves.
During the year Just past, efforts
along these lines have been redoubled
among new publicity features adopted
being the Community Plan" CO
Imperative arrangement between the
railroad and various communities, I'M
der which individual booklets of a
very high order of merit, both from
artistic and argumentive standpoint,
are issued. Up to the present time,
some fifteen communities have enlist
\ ed this service among which may be
mentioned such prosperous commune
ties as Boise, Twin Falls, Idaho Falls,
american Falls, Haley, Blackfoot,
Pocatello, Bull, Burley, Rupert, Rich
Held, Gooding, st. Anthony and 9TH
5ers. outside of this, the Oregon
Short Line company, at it's own eX-
pense, has recently published very
high class booklet, entitled Scenic
Idaho" which bodies forth in artistic
style the scenic beauties of Idaho,
written description being almost en-
tirely avoided
"a In addition to Community publica-
tions, various other pamphlets and
a folders are published from time to
u time on a variety of subjects as an
example of which may be mentioned a
q pamphlet on the subject of Orchard
Heating" treating of the methods OF
''smudging" for the saving of fruit
crops from early spring frost, which
will appear from the press at an early
date.
For Yellowstone Park, handsome
tanning an entertaining description OF
this wonderland has been published
each year for the last twelve years
under the title of Where uusn the
Geysers," and this publication has
probably been as effective as any
other one feature in creating an in
terest in the park and in demonstrat
ing the advantages of entering via
the Oregon Short Line and the west
ern entrance.
For the coming season, Mr.. Burley
has something under consideration il
the way of new publication for Vel
lowstone Park which, If it material
ICES as hoped, and is equal to expecta
4 tions, will be a good step in advance
n OF anything that has yet been pro
duced by any railroad in the form o
a descriptive booklet
n While the Oregon Short Line ha
been rendering publicity service her,
and outside, the Union Pacific. South
ern Pacific, and Oregon Railroad an,
\ Navigation company and others of tn
4 related lines have been rendering
& support throughout the Unitet
4 States, and the vast returns inciden
ID to these efforts is undeniable proc
Fl that the west is worthy of being ad
vertised. These interests will spen,
during the year 1910, approximate
one million dollars, strictly along ad
yertising lines.
Il Whether publicity alone ha
wrought the miracle of the west
during the last ten years, is ques
tionable Rates have been material
reduced. great irrigation enterprise
and commercial industries have bee
developed, railroad service has bee
lmpoyed the most modern method
OF transporting and protecting tn
public having been incorporated, sue
as the electric block signal system
and these varied efforts, backed b
merit of country and the faith in it
future, have, no doubt, combined t
work the wonder.