The Washington times., 1910-03-08
RACING CONTESTS
PAY THE BUILDERS
This Medium, If Properly
Used, Is Considered Good
Advertisement.
BY HARRY WARD.


The present great interest in automo-
bile racing is such as 10 cause the man
ufacturer 20 figure seriously, so that nc
may receive the best results from this
method Of advertising. which is effe .
tive. as well as expensive" said Howard
Marmon, a prominent auto manusac-
turer.
Too many factories decide 10 enter
into racing in a small Way." he con-
tinued, figuring on making fair show
ing, and when they fail consider T 81
the racing game is all wrong. This in
the first place is 4 mistake. as a small
way is q poor way TO enter into this
sport The manufacturer who haza res
The reputation OF his car on one driver
and one racing machine Is takinG a
great risk 10 is the fighting spirit hat
wins motor car races. as well a. Oall
games. No baseball team ever wen a
pCHnant that was not known as team
u scrappers. This applies 10 automo-
bile racing.
According 20 advices received in Wash
ington this morning. the Florida East
Coast Automobile Association has
clincHed for its Daytona beach speed
carnival one of the greatest match
races ever scheduled in the history o.
the sport in both America and Europe.
Barney OIdheld and his Zp}-horsep0wer
Benz. and Ralph DcPalma in tne 300
horsepower Fiat. are 20 meet IN a lhrce-
heat race ON March L.. y side Del OF
5000 mas been posted % these TWO dare
devil drivers. Both or the cars are IL
Wed 10 Tcssess sufficient speed 10 80
faster than two miles a minute ana ll
D. probable that all worlds records I'd
20 five miles viii be broken by the VIA
ucr Of the big event The heats VIII o.
al distances Of one. two and nve mics
1T really seems ss though the az
C0uquering automobile finds no neld
which 10 cannot put 20 good use, -ain
John K. Thomas. manager OF the Max
Wcil-BrisCOC Motor Company bFancn
house. "A very enthusiastic Wotorlst j.
CAPT 4. KclberE. vino has charge 81
the lighthouse in Tsppan Zee bay
During the recent cold spell the hay
became covered with a crust Of solid
ice, and Captain kelberE, VINO had iaid
Up his Maxwell for the winter. FOUND
an unexpected opportunity 20 use 8,
running IL back and forth on the ice
between tho shore and the lighthouse
This Is the first instance Or An auto
being used lu connection with the Gov
cnmenJs lighthouse service.
n
contest oC national import is Ia cross
Mason and DiXun's line ana traverse
a part OF the South. Already one hears
much about tho l9lI-tfHddcn tour. as u
is expected Do viii stimulate the interest
il motoring iu "a vast and prosperous
territory and one new 90 events of this
kind
That tbc United States Motor Com
pauv. the recently organized SIS. ~. 00f
corporation wh % has SO far absorbed
the four plants ~ the Maxwell Briscoe
Motor COMPANY OF TarTytOwn. y. Y.
New Castle, Ind. and Auburn. r. T..
and the plant 81 the Columbia Motor
Car Company of Hartford. Conn. Is
destined 20 loom up large On the auto
industry IS amp2 demonstrated by the
personnel of Office elected. YESTERDAY
AZ the first annual Meeting 81 the cor
pOratiou As had been predicted, Ben
iawin BriScoe, who has been presideu.
. OF tire Maxwell concern since IT'S i'm
ccpriou- was elected 70 the presidency
Mr. Brisroe. besides being % the helm
az the Maxwell -BriScoc Motor COMPANY
rs Interested in many concerns connected
with the Industry Amou- the MANY
positions whiC- ne holds is tho preSf.
1ency of the Manufacturers Contest As
ISOLATION and director % the American
Automobile Association ASs1ria I'd
with Mr.. BriScoe IN tho neU enterprise
IS g. n. Maxwell, first vice president
II. " NUckels. vice president. CARL
Tucker, treasurer. J. W Wellington. as
sistant treasurer: r D. Dormau. score
tsry, ard " F Crosby. assistant sccre-
tary.