The Guthrie daily leader. [volume] (Guthrie, Okla.) 1893-1996, 1910-11-10
. @ 90 5000 COCO O coo 0
o THE BUSINESS DOCTOR G
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> O O o O o O @ O @ @ O O Q @ Q

"You an client Of mine. and |
want to caution You about something.
'aid the Business Doctor TO The Young
man In the club smoking room.
"You are new to business, Heaven
be praised, you have an tho enthusi-
lsm in your business that any man
should have You are wrapped up bn
/ and everything which concerns 1t,
md as a result you are victim to
me OF Americas worst 'hahlts--you
ak shop lE5
"lt has, been saiq that Il bore is q
nan who INSISTS on talking.about hlni-
Ell when you wans to talk about your
elf. This applies to talking shop
.I YOU walt 10 nuke a g1od impress
ion on people apnt talk about your
hop when they want toiftalk about
heirs. ;S% 6
Advertising III second nature to
very American business man, but
here Is mucHi{I Iadyertlsiug whicr
bad taste, an6Aretroatfye, and OF
his sort there is nothing which
lakes worse ilnpressicaf than talk
ie shop outside of Dusiavss nours
Us too bald bid for business.
"Of course do not intend TO say
hat you are always soliciting bust
less when you talk shop, for large
lcrtion Of the time II is as uninten-
ional as the remark Of the automobile
alesman who was invited to go
hooting al the country place of
ian to whom he wanted to sell
lachine. In the field, the prospec-
i've costumer shot bird only wing
ag IL, whereupon he exclaimed
9" Watch that Bird Hes hard hit!
Yes, exclaimed the salesman.
les Steering Wild! Got ltsiii his dif-
9rental steering gear sure as you're
Dorn. Hl e6.
There Is only one, case where talk
ag shop is excusable. and that is
here the o.her fellow brings up your
BUSINESS You may then talk to him
nth impnnity A mans friends are
part Of his assets. Every new friend
) q possible customer, and that posi-
llity is radically Increased by moi
liking shop TO him There Is no man
'ho docs not resent the idea tha.
on arc working his friendship for
business and at tue salna lno,there
SlH0 man who has not the inclination
b 90 business with his friends. The
esultant snppOslii0n Is that to ges
,usiness OUT OF your friends you must
eyer talk business 10 them
There s the dollars and cents end
4 1t When il conmcs TO question
good breeding, good taste. and per
onal popularity there Is little Qnes
lon that the maa who iaslsts on talk
ne shop outside OF bIsigess bDurs
lolates every principle O lgood taste
cod breeding and IN fact good sense
Think shop all yon please. but cui
out Of yeuf conversation.
Reports at a recent meeting OF the
! lirecLors Of Sears, Roebucl q Co.
'hcag0's biggest mail order house.
how that lhe sales OF the first SIX
lonths Of 1910 were $30,ooO.O0O, as
inst sait00.D00 for the entire year
f 1900 The directors estimate from
his first six months business chat
he years bnsincss will be S65 ,000.
l00
In the face of these astonishing fig
res newspapers must send ont men
0 try and persuade merchants TO adj
iertise, This house has. never seen
me or all these customers. It does
i entirely on ITS advertising. Every
lcllar OF the S65.0010Q0 came dl-
ectly from properly distributed print.
RS ink.
twenty-five years ago soda foun-
ain was So new that the man who
urned the spiguti could not tell wheth
ar the thing would give down sarsa.
)arilla or blow him ont into The mid
lie Of Herkiner street
Today, II every galss or refreshment
loli at fountains III y season were
iaid for In nickles II would require
!O,00O,o00G00 uickes. and there are
MY l,O00,000, eco niskles In existence
The .otal sales of soda. suudaes. lee
ream, and arademarked syrups at
he founte s Is sl,000A00N00 q year,
While the eountrss total alcoholic
lrink bill s si.554.005.S sos. which In
ne last tR years has decreased $40.
$500
Long liye the seduc,ve sizzling. soda
cunt.
Said On old man dependent on bis
elatiyes.
III J hal saved 10 cents day dur.
ng my working years, | would have
1een Independent to-day bus ! wasted
llmes while ! was looking for mil
lens
Savings banks take notice
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HOW's THIsf
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