The sun. [volume] (New York [N.Y.]) 1833-1916, 1910-07-31


Greeks got 1t. or whether they originates
u themselves. who can sayi
so there IL nothing distinctly origins
20 10 found In costume. whether French
American or English. Originality d
costume antedates thsse histories. Every
thing has been said In the matter OF Cos
tune years ago: all that presoat day do
signers. whethsr 10 Paris or America o
Milan or Madrid. can cd il 20 adap
something new from something Old
Has tho advocacy OF American fashion,
in your magazine met with any respons'
| from the American womenp'
The most emphatic response rspliec
I the editor. In fact. the reaponso hAI
been 80 far beyond our rosiest expecta
tons that. largely for the purpose 81 ex
tending our american fashion depart.
ment, We have decided To publish ths
magazine twico q month. beginning with
september instead OF once a month ~
now. 80 that We can give complete maya
zines entirely devoted to fashions
An early number on which ! am
now working 10 to lbs entirely given over
to American fashions: in fact IL will he
our first fullest expresaion OF the idea
since | have been able to get q corps Of
editors, writers and artists assembled
How viii this propaganda 81 American
fashions in America
In time disastrously; hut We have
first TO demonstrate that We can make or
adapt Just a. good sly lee here in America
as in Paris. and when we do that the i'm
portation of Paris fashions will suffer.
although naturally there will always be a
lot OF women who will refuse to believe
that good styles can come from any place
save Paris PARIS as a fashion centre
is already ON the wane. you know
ON the wane? Why
For the very simple reason replied
Mr. Box. that nearly all the skilled old
raproduCerA Of fashions in Paris have
either already passed away or are passing
away
Ii ia new regime that now directs in
the Paris workroom. and IL IL a regime
mora ambitious than discreet. Dizzy with
the fortunes that their forerunners have
made and with the steady how Of gold into
their Golfers. the powers that be have
waxed too independent; have. fguratively
speaking. taken the bit in their teeth and
in the mad race to revolutioniEa things
have thrown reason. beauty and grace TO
the winds
These who follow the modes see clearly
that Paris fashions are getting more
impossible every day. Rarely 70 q fashion
now brought forth that IL not freakish.
The French dressmakers have tried TO
force women TO adopt styles that will
really make women absurd and unbeau-
tiful Indeed. the talent Of the preeent
day dresamaker eeems developed along
lines u placing daring combinations o.
colors together. producing such dress
woman is a creature W - stared ~ and
TO he made q joke OF
is il your experience. Mr.. Bob. that
American women are tearing loose from
Paris?-
No smilingIy replied Mr.. Bod; That hat
not opened her eyes yet: but other
women have
The Russian woman was the first that
struck out for q costume that was most
becoming 10 her figure. Then Austria
and Germany followed: did not take
much persuasion 20 convince the gen.
ero,isiy made. robust women OF these
countries that French frivolities were not
for them.
In a quiet wav a few years ago Queen
Elena OF Italy began to agitaie for modes
and cuts To- be originated in her own
land, encouraging trades people to in
vent STYLES that would he suitable 20 the
individuality Of the Italian women. Those
who doubt the E1cCese OF this step have
hut to cast an eye to-day at ths better
class Of women in Italian cities To Sc how
lttrnctively Rowned they are; their
clothes uulet and genteel. hare OF the
slightest eNaggeration
Now SPAN has struck the note OF
Independence from Paris. and Madrid
~ busy on spanish fashions for Spanish
women OF course these women are
closer TO Paris. and they have been able
TO realize. before the American woman
has, that because Of indifference To keep
ing within the bounds OF suitability and
grace and Ia bringing out modes that
would h- within the province OF the aver
age woman the Paris dressmaker il to-
day practically throwing away what has
been handed down to him as his birth
right
The fact remains that women all
over the world are coming to the sharp
realization that instead OF helping them
to he attractive the cuts and decorations
emanating from the French workroom
make frights OF them
I'm time you believe America will be
coequal with France as = centre for
women's fashions?-
lust as coon as the American woman
wakes up to the fact that her designs can
he made for her IN America not only just
as we'll but better from the point OF be-
comingness than in Paris; and, added
the editor with a twinkle. when abe
gets the foolish notion out Of her head
that what comes from Paris h not only
correct but original
Already the French dreasmaker IL
feeling his power being shaken to a very
marked degree. He IL beginning for the
first time TO realize that his sway over the
American dollar in shortening and that
once the American women get IL into
their heads that they may be clothed far
better at home than abroad the income
OF the Paris dressmaker will be largely
curtailed.
What il more important than all
else. the American woman can dress her
self without the aid Of Paris II she will.
and the Paris dressmaker knows u. be-
cause the importation statistics Of the
last two years have told him the story
Take this from me. concluded Nr
BOX, AZ he reached for his hat 20 go TO
his train. -wer. costumes and frocks Of
all countries copyrighted a. are books
Paris fashions would become nothing but
a memory and Paris dressmakers would
promptly GO into bankruptcy
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