Albuquerque morning journal., 1910-11-10
GREAT CHANCE FOR
TEAM WORK IN
ADVERTISING
Land Show Offers
Rare Opportunity Says BuI-
letin of New Mexico Publicity
Association,

The main chance has arrived when
II comes TO boosting New Mexico.
This weeks bulletin of the New Mex
leo Publicity association, issued by
the bureau of immigration. says
There is a chance for the members
OF the Publicity association to do
some team work in advertising New
Mexico during the next three weeks.
The Chicago land show viii open NO
vember 10 and will continue until De-
camber 4. Practically every member
of this association has correspondents
in Chicago and in the states surround
ing Chicago Those who are doing
active advertising and land selling un-
doubtedly have great many people
in these districts with whom they are
in touch November has been set
aside as New Mexico day and we want
to get everybody we can who is inter-
ested in New Mexico To attend the
show on that day. We will mail from
this office during the coming week a
number of postal cards carrying an
invitation on the back 70 attend the
land show not only on New Mexico
day. but on any other day during the
show and q special invitation TO visit
the New Mexico exhibit. Send these
post cards to your friends a blank
space will be left for your signature.
we HttNt yea ltiHErlN AAA nfNNA eNi
thousand OF these cards and if You de-
sire more than the number sent you
drop a line to this office with the
number you can use and they will be
furnished. This is a chance to use the
personal appeal and to use ii very
effectively The man who gets spe-
cial invitation to attend the land show
and see the New Mexico exhibit is
very likely to do 50. He might attend
the land show any way ana il he Is
Interested in western lands ana lives
in or near Chicago he is very likely
10 do il. but. il he has a special invi-
tation 70 visit the New Mexico cXhib-
il he will commence to inquire for the
New Mexico exhibit as soon as he gets
in the Coliseum and VIII make no
stops anywhere until he arrives. This
exposition is a big show. New MeNi-
co is in competition with states which
are supplied with great deal more
money and have much more advanced
than we have. II Is a /
that we have TO meet the |
best way we can BY sending out two !
or three hundred OF these cards you
can help as meet it. II you want more |
cards than the small number being |
sent YOU, send In your order today
The secretary viii be away from the |
Albuouorquc office for about four 1
weeks from this date. The ASSOCIATION !
advertising, however, viii be contin- /
utd and the Bnlletin issued regularly. /
At the end of the first week of the !
Chicago land show we viii begin TO /
print the inquiries carefully and 10 /
publish only those where a genuine /
interest i'm Now Mexico has been I
shown. IL is especially important that /
.hcse inquiries be followed mp without (
delay. The average man who visits 1
This land show. If he be from the |
country districts comes in and spends /
= day. lie is greeted on all sides bN /
the advertising of states. communities |
ma land companies. The competition |
Is keen. The average visitor goes
away with his head crammcd with |
he attraction and advantages OF /
different sections The idea |
X to get TO him We ,e the whole thing I
IS fresh in his mind and To get 20 him /
first Ry doing this you create q last
ng impression that il liable 70 get /
Two or three weeks later
,very state and community and conf
oany viii be flooding him with litera-
nrc. For the man who has not been 4
,pecifically interested in one section is
-ery likely to leave his name and adj
lrcss az O. dozen different exhibits
The idea is TO do il first.