The Wenatchee daily world. [volume] (Wenatchee, Wash.) 1905-1971, 1910-12-26

22,735.0 900 barrels. The population
has increased from 70,000,000 TO
90,000,000. The planting of trees
being made today will not begin to
supply the future demand for fresh
fruit, and yet this is only one ave-
nue. of consumption.
The apple should be staple arti-
Gle of diet, and not luxury. They
can be prepared for the table in
more than one hundred different
ways, and yet because of their ex-
IRENE scarcity they are high priced
luxury.
The possibilities Of canning fresh
fruit are practically untouched.
Thousands of carloads can be used
in this way every year. The servant
question today is forcing us more
and more to ready prepared foods,
and canned products will be greater
in demand as time goes on.
The statement that the apple
should be staple food is we'll
energy, rather than of tissue build
ing, and more of that kind Of food
is what is needed by the modern
many today. In pioneer times, meat
and other heavy foods formed a
large part of the diet of the man who
worked in the field from sun to sun.
Modern civilization has largely done
away with this mode of life, and If
the health of the nation is. to
served, there must be correspond
ing change in diet. Part of this
change is being brought about by
the high price of meat and other
food stuffs of this type, thereby
forcing the public to use the cheaper
but more healthful foods-all of
which is an indirect benefit TO the
people. A dollars worth Of fresh
apples will furnish nearly twice as
much heat energy as will a dollar
worth of dried beans, and three
times as much energy as a dollar S
worth of porterhouse steak
The public Graves and desires
fresh fruit. This is clearly shown
by the trade for bananas We are
inclined to take for granted the
yearly cons umption of thousands of
carloads of bananas, and pass by the
lesson which they point out. The
banana is an insipid fruit, and the
only quality it possesses is a pleas
ant flavor. 1t contains small
amount of starch, but no health pro-
ducing qualities like the apple. Its
great value as market fruit de-
ponds upon its uniform size, appear
ance and quality, and upon the fact
that it is placed On the market
Throughout the entire year at rea-
sonable price. You will see a bunch
of bananas hanging in the window
of every crossroads grocery store
from Christmas to Christmas. That
is the problem that the apple grow
ers must solve. The fruit must be
graded to uniform size, quality and
color, and packed carefully The LATE
keeping variety must be held in stor-
age, and the early varieties market
ed at the right season. illustrating
this point-last fall l bought some
Winesaps at fruit stand which were
not ready TO eat. Just the other day
bought some Jonathans which were
past their prime, and should have
vi in,
A great system of cold storage
houses is needed. The local "cool
storage" house, run without ice, will
also be a great help to the fruit
grower in many sections of the coun-
Try, aiding in distributing the crop
of apples uniformly throughout the
season.
The economical distribution OF ap-
pies, as we'll as other fruits, ia one
that received comparatively little at
tention from the people as a whole
In the past, every producer has had
to market his fruit independently.
There has been no general system.
The Fruit Growers Association is a
step in the right direction, but they
do not go far enough.
One of the least costs of box OF
apples is that of producing it. There
is great gap between the grower
and the consumer. Somewhere oui
methods are at fault. The commits
sion man exists because the grower
tention fro mthe people as whole
of direct business, and do not work
together as they should. 1t is a
matter of education to be brought
about in the future.
No system of business can be. per-
manent which requires from two to
five profit consuming merchants be-
tween the orchardist and the con-
sumner. 1t is disadvantage to both