Judith Gap journal. [volume] (Judith Gap, Mont.) 1908-19??, 1910-04-15
GOOD WORK OF
jim HILLS ROAD
Nearly Half Million Being Spent This Year
In Advertising Montana.

.>O'''0
In Advertising Montana.
QUANTITIES OF BOOKLETS
DISTRIBUTED IN THE EAST
Hundreds Of Pennsyivanians Are Coming to
The Treasure State.
The fame of Montana as All agri-
cultural state is being placed before
the people Of the east by the Great
Northern railway in Il manner that is
going to result in quick settlement Of
thousands of acres OF Montana $ agri-
cultural land. The Great Northern
is exploiting the resources of this
state in a way that cannot fail to
convince people of the wonderful fer
tility of her soil and the uneNcelled
advantages for the hompseeker.
A big advertising campaign has
been carried on during the past fall
and winter. This year s4OO 900 will be
expended in advertising this state
alone. Practically every conceivable
form Of advertising medium has been
used. Newspapers, magazines, book
lets, maps and leaflets have been
large item. But, perhaps the most
effective work has been done by the
taking Of MOntana's products to the
very door OF the farmer and business
man OF the east. Last summer the
Great Northern railway fitted up two
cars in which Montana products are
shown and these cars were started Oh
tour of the eastern states. Both of
these cars were exhibited at the dry
farm congress at Billings and at
tracted great attention. A constant
stream of people passed through the
cars day and evening. At the close
OF the congress one car containing
products of northern Montana was
started OIL it's journey through Ne
braska, Iowa and Illinois, where it is
now making daily jumps between
small towns and securing an average
attendance of thousand people a
day.
Temporary Exhibit.
The other car containing products
OF northwestern Montana started east
through North Dakota, Minnesota,
Wisconsin, Indiana, Ohio, Penn
sylvania and New York. In addition
to these exhibit cars, the Great
Northern railway has maintained
temporary exhibitions in number
OF the large eastern cities, namely,
st. Paul, Chicago. Philadelphia, Bos-
ton, Springfield, Mo-, and Omaha,
Neb. The st. Paul exhibition room
is Il permanent feature. 1t is located
Just two doors from the union depot
at 2ss Sbley street, st. Paul, Mimi,
where it is convenient for the thons-
ands of hOmeseekers who are daily
passing through the union station. \
+, large portion of this room is devoted
to grains and grasses from Montana
which were exhibited at the national
corn show and the dry farming con-
gress at Billings. Many of the eN-
hibits were winners of prizes. At all
Of these exhibits and OH the exhibit
ton cars, tons of advertising ltera-
ture are distributed. Since the first
Of October, 1909, 25O,UDO Montana
booklets have been printed by the
Great Northern railway. and they
are now running on the third edition
of $4,000. This is Il large 40 page pub
licatiOn and covers every portion of
the state traversed by the Great Nor
thern railway. This is supplemented
by special books or folders devoted to
particular districts such as the Milk
river valley and the Flathead valley
irrigation projects, etc. The distri-
button is also supplemented by large
quantities of literature issued by the
commercial clubs and development
organizations. At all OF these eXhb-
it's and OH the cars, registers are main
tanned where the people register their
names and addresses and the partlc-
ular section of Montana on which
they wish information.
Interested In Montana.
1t is impossible to convey any idea
of the interest the people OF the east
are taking in western land, partic-
ularly III Montana. The following
letters taken from reports to General
immigration Agent Leedy of the
Great Northern railway at st. Paul,
will give some indication of the great
popularity of this form OF adverts-
ing and the beneficial results that
will accrue from it.
A letter to the immigration agent
from Kane. Pa, dated February II,
says that 1900 people visited the ex-
hibit car at that place that day, and