The San Francisco call., 1910-04-10
SIMPLY TORN
TO SHREDS
Consolidation of Pacific Coast In
terests Necessitates Extraor-
dinary Price Cutting
Many California Home Will Be
Able to Have Good Piano Now.
Best Known and Highest Grade
Pianos Mercilessly Sacrificed
to Find Buyers Quickly.

During the last week ARRANGEMENTS were made
for consolidating all OF the forty Ellers stores.
sary to reduce by third the stock of pianos
and organs now on hand.
Nearly S120, 600 worth of pianos and player
pianos to be turned Immediately into cash
interest bearing paper.
To accomplish this we know 1t Is useless to
endeavor to make profit. Nor is it question
of profit making now.
We must dispose of this portion of our stock
We want to get rid of 1t within the next 10 or
II days. We have, therefore, cut prices Never
heretofore has an occasion arisen that has
brought piano prices so low as shown on our
price tags tomorrow morning.
Every piano and player piano now displayed
upon the three main floors of our Market street
establishment and also in big piano store
across the bay in Oakland, 18th St. opposite
the orpheum. is to be disposed of forthwith.
No favorable opportunity than this has
ever been offered by us or any other concern to
secure the very best of pianos, autopianos and
other makes of player pianos. and also baby
grands at such substantial saving in price
These instruments going to be sold for less
than wholesale prices, for less, we say, than
what dealers who buy pianos to sell again
usually pay for their instruments.
There are hundreds OF the finest of new pianos
in this sale.
There are also as really excellent, more or
less used, pianos.
We have Chickering's and Kimbals and Knabes
and Steinways Hailet & Davis: Weber Sonmer'
and numerous other instruments, some slightly
used, most of them brand new.
If you want TO buy some upright pianos for
S24 and $27. we have them. Square pianos at
even less than that.
II you want to buy the most beautifully in
laid and decorated. highest grade selected
hogany grand world renowned make. a blue rib
bon winner at the A.-Y.-P. Exposition, we have
one in this sale valued at S1S00 1t goes for
less than half price, $1S5 cash. S65 cash and
S24 month. price that is far below its actual
cost to make.
Every other instrument in this sale goes at
correspondingly reduced prices.
No such reductions will ever again be made
on instruments of unquestioned worth and
standing.
We will sell tomorrow morning an elegant
little Steinway upright for $235-$25 cash and
81 a month buys it.
We will take $500 for an elegant $500 Knabe
$3S cash and s11 a month buys one. Two and
a half years time to complete the purchase Of
any instrument will be given. Numerous pianos
can be secured for So and S5 month.
We have several very choice Haines Bros. and
Schuberts and Fischer and Story & Clark and
Schumann and Emerson pianos all of these are
marked to go at exactly half price. Beautiful
mahogany and notified English walnut; also sew
eral elegant dappled oak cases to select from.
We have large number Of player pianos Of
various makes that VIII go for less than the
price of regular upright pianos.
Further information regarding these player
pianos will appear in our next advertisement.
No such merciless price cutting has ever been
witnessed.
In addition to the fancy decorated art grand
piano mentioned above there scores OF other
baby grands, all to go at prices reduced simly
amazingly.
The sale prices marked are the cash prices;
on deferred payments at per cent per annum.
1t is a positive fact that every modern make
of piano Is represented in this sale. Careful
and immediate investigation will surely pay.