The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1910-08-25
APlaiin Talk
TO PROSP
AUTOMOBILE BUYERS
To the Uniniitiated:

1t is assumed that you are entire
ly without experience regarding auto
mobiles. But at this time you are
starting out to select a machine It
is large amount that you are are
going to spend, and you want adequate
return for it. How do you expect to
single out from among the many cars
(all loudly heralded as the greatest
value on earth) the one which will
be the most reliable and safe and the
best business proposition in the long
run?
For your guidance there are three
rules, which, If followed, will come
pretty near saving you some regrets
later on. They are:
First-Avoid that which is too new.
Second-Beware of the assembled.
car.
Third-Buy of dealer who is firm
ly established, whom you know to be
dependable, and who can show you
that he has (not that he will have
later all the facilities for taking good
care OF you in the future
These rules seem simple enough,
You know of one or two good cars. Ev-
! everybody says they are good and that's
a pretty good sign they really are. But
of course, you are going to look around
Ia little. Then your trial begins. You
will see much symmetrical and highly
fcolored Junk and you will be struck
by some of the ingenious salesmen's
talking points" You will become Ia
i miliar with the names of the various
parts of the automobile, and begin to
think that you may as well let rules
go and use your own Judgment in the
selection Of the car. This is serious
! mistake. The truth of the matter Is
\ that you have no Judgment" in the
matter whatever; and If you want to
play safe you had better fly at once
to the refuge Of your rules, and buy a
car that you know is good from Its
assured record, instead of one that you
think ought to be good because 1t has
some features that look good to you.
There Is line of cars which meets
in the most satisfactory manner all
the requirements of the conservative
/ purchaser To begin with, il is made
more completely than any other car
In its own plant, which is the largest
automobile factory in the world, with
out exception. This factory, from the
very overwhelming quantity of its out
put, can produce more 'cheaply, and
consequently, sell for less than others.
Another thing, this factory never adj
vertises-never spends cent in type
saves an enormous sum to its pat
rons in this respect alone. 1t has not
the expense Of even a single travelling
4 salesman. And yet quietly and with
4 out effort it sells its tremendous out
put more easily than any other factory
/ There Is nothing savoring of the ex-
pertinent connected with its cars.
! They have been on the market steadily
for six years. and tie fact that over
65 900 Individual cars of the various
models are now giving satisfaction to
as many owners all over the country
attest their merits more strongly than
could any number of pages of acver
Itising claims. AS for their efficiency
I It is only necessary to state that they
are VIGOROUSLY the most powerful cars
/ In the country, and the last year they
won "a per cent of all the many races
lin which they we're entered, exhibiting
remarkable strength and endurance
AS for their success and popularity
they outrun, outsell and outnumber all
others. Will you put your money in
the experiment class, or will you stay
on the safe side and buy a BUICK?