The San Francisco call., 1910-10-29


baker Electric. Mrs Wells car is Of
the drop front landaulet type. the most
popular type of electrics of Abe eastern
cities. Her car is sumptuous1y furn-
ished, and will be used by its owner
exclusively for her shopping and call
ing.
News of a glowing reception given in
England to H. NJ. Leland. advisory
manager or the
Leland Recep- Cadillac motor not tar car
..on IN Enelano just returned from
trip to that
Cole Of the Morrison-Gole motor me car
company. agents for the Cadillac in
this city. The letter says that the
by the engineers of England, thereby
showing their appreciation Of the ad-
vanced state of American engineering
practice. Nor was this familiarity
try confined to the engineers alone. for
Journalists and businessmen generally
manifested their complimentary opin-
haps its greatest impetus in the last
two years by the widespread consider
alton. given the Standardization test
combined for the Royal automobile
club. in which the Cadillac was the
central figure.
At dinner given by the London
tions by his appreciative hosts. who
were curious to discover the process of
Yankee wizardry which had made It
earn the world's highest trophy for
perfect Standardization, and yet be
sold for lesser price than the British
product Leland assured his hearers
that no magic was used. but as a mat
ter of fact that the manufacturing
methods of the Cadillac company went
clear. back to first principles in their
manufacture, he told them. are largely
the reward of doing the little things
the elementary ngs-thoroughly and
Leland called the Cadillac policy. point
ing out the futility of understanding
the principles of common sense. but
failing to apply them.
The strength of advertising is gem
orally conceded by the thinking bust
- nessman and the
vertisins Pay. faota5eT e. 9a fns or onaIe dealer
of the captains Of
industry. on this subject, a story is told
OF an author whose name is known
throughout the country, who one morn
ing last winter called upon a wealthy
Industry. He found the famous bust
piles of newspapers and ma gazines.
DO you read all these?" asked the
author. II read what you write re-
sponded the captain Of industry. "and.
but outside of these read, principally.
the advertisements. A man in my po-
sition sit,io Sam can not keep abreast of the
ments. They are the news of the in
dustrial world; they tell me the latest
trend of inventive and advanced busi-
ness thought. There is a guarantee. to
my mind, in every advertisement: the
man who has enough confidence in his
goods to advertise them boldly is the
man who appeals to me-.
Bert S Bingham announces that he
has placed the agency for the Regal
cars Tor Stan1slaus
DpResa Regal sen Agency Bunker Of Modes
= - to. Bingham also
announces th-at
Ivan, de Jongh has joined the local sell
ing force. Bingham leaves today for a
10 days visit to the northwest.
The National 40" equipped with
Republic staggard Tread tires; scored
Republic Tires the a-ut m b lie
on Winning Car fana Ta0es state az the FAN Mon
y Haians LIE iinr,,se tai1
three out of four races. including one
of five miles. over a heavy. muddy
track. without the slightest tire
trouble.
As evidence of the strength with
which Ford cars have branched out and
established them
Ford Agency Serves, is the Ioi-
.1 ten from the home
Office to w. l..
Hughson, president of the Standard
motor car company. The letter SAYS
that the London branch of the Ford
motor car company. which has been es-
tablished only a year. has made won
derful strides, and is looked upon as
one of the strongest Ford branches.
P. D. L. Perry, manager of the branch,
has succeeded in building up around
him selling organization that he can
we'll be proud of, he having 81 sub
dealers all told In different parts of the
British isles During the last year
territory. Out OF the 500. Roland Winn.
located at Leeds. has disposed of so.