The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1910-06-11
Our Fountain Will Refresh You

more favorable impression extending gen
orally the public knowledge, or placing the
city in a more favorable or more at
tractive light before the public, is indirect
ADVERTISING The best beginning that blf-
mingham can make toward this proposed
advertising campaign is to look to Its ap-
pearance, its attractiveness and local I'M
provements, making It a better city IN
which to do business-a more ATTRACTIVE
place in which to live.
| "Clean Streets-Clean streets are an ex-
eeedinglv valuable asset for the city. Let
this commercial body confer and cooper
ate with the city authorities, with this
end in view, and insist that the streets
be improved in this particular.
well Lighted Streets.-Well ishteo
streets are probably the most valuable OF
all CITY improvements, from an advertis-
ing point of view. our principal business
streets are we'll lighted, especially since
the advent of the electric signs, put the
residence sections are lacking In this par
ticular and there Is need of much I'M
provement here. The question or cream
and well lighted streets could De reler-
red to the proper committee of this as
ISOLATION, with the hope that active at
tention be given to these matters.
|
hotel accommodations are probably the
most valuable of all indirect advertising
A good hotel builds up the citys reputa-
ton and brings business as nothing else
can. While we have some frst-class
hotels in Birmingham, unfortunately the
ojtv's reputation as contrasted with the
principal southern cities, is Very unfavor-
able A million-dolar hotel for Birming-
ham would put us in the class OF agrees
q pr IL
dends. perhaps, indirectly. II not directly,
than any investment that could be made
in this CITY. from a municipal point of
view.
public I.ibrary.--As an advertising as
set for the city a public library is most
valuable. 1t speaks louder than anything
else can of the intelligence and culture
of the people. The Chamber of Commerce
should go on record as favoring an ag-
gressive and concerted action toward the
building of a public library building In
| Birmingham, such an edifce as would be
a credit to the city; the securing of such
building Is a feasible proposition, and
your committee expresses the hope that
| in the near future It will be an assured
fact.
Conventions Are Important
Conventions helps city In
the eyes of the world and the country at
large as much as to be known as good
convention city. This Chamber Of Com
merce could do nothing better in adver-
Using the city than to campaign vigor-
ouslv for national and state conventions.
Such meetings bring in many strangers
and give an opportunity to cheaply ad-
vertise the city to people from all parts OF
the country 1t is the most inexpensive
and best form of indirect advertising.
Here again the advantage of million
dollar hotel to Birmingham would be ap-
parent, and would put us in the class OF
aggressive cities. Your committee sug-
gests that this body and the people of
the city generally, give aid and en-
couragement to the committee of this
chamber which has in charge the securing
| of conventions for the city of Birming-
ham.
| Local Data and Information Reliable
/ and condensed information of city is
usually difficult to obtain. Your commit
tee suggests that a small leaflet or book
let be prepared by the secretary of the
Chamber of Commerce giving reliable
data and information, figures and stats
tics. data on Industries, kinds and num-
hers of schools. churches, manufacturing
plants here and those needed; banks anc
bank clearings, character of adjacent
farm lands. farm productiveness and
crops.
When printed these booklets could bt
mailed ont by our business men. copie!
could be supplied to the state immigration
bureau. and to the Industrial agents o.
the railroads entering Birmingham. Tit
railroads would use this information thu
state immigration bureau would embod.
1t in it's literature for general distribution
and an enormous advertising would result
that would cost the city practically moth
ing except a little intelligent effort
.-%t A,.9@ RAraA -
could be printed free Of expense. on tn
hacks of the envelopes of business firm
, of the city. Thousands of these would b
: circulated annually. While this is a form
of advertising that is not especially new
yet it is telling and very profitable.
Direct Advertising
Now let us consider the most important
the direct form of advertising.
A City Calendar: There should be or
ganized into one concrete form all tn
} constructive forces Of the Chamber O
Commerce that can be brought to bea
, upon the problem of making Birmingham
more desirable city in which to liv'
This factor could be worked up in tn
form of a schedule. from which woul
5 radiate the various forms of advertising
therefore, your committee mentions thi
r item flrst-where 1t properly belongs.
The secretary of the Chamber of Com
merce could lay out city calendar sci
ting down definite dates. when specific
divisions Of the programme can and ougf
: to stand completed. Thus there would b
something tangible, a certain goal towar
a which the chamber would work by spes
flied time
Advertising for Direct Business in SUI
: rounding Towns-For direct and immed
= ate results, your committee would rec
r ommend that strong advertising be dom
such as direct bids for business In all tn
nearby towns. This could be done by eli
y cularizing. billboard advertising. new
I paper advertising, and by special boos
4 ing committees sent out from Birmins
: ham for that purpose, calling attentio
q to Birmingham as both a wholesale and
retail market, and the advantages of trat
ing in Birmingham, over the smalls
towns throughout the northern section I
: Alabama. An effective work along tn
: line is now being done by the Bushes
: Mems league. We would recommend tn;
this feature Of the work be referred
2 the proper committee, with the indors
! ment Of the Chamber Of Commerce. IT
I | L. MI. 4