Los Angeles herald., 1910-10-27
FORMALLY OPEN PARIS
CLOAK AND SUIT HOUSE
Management of Establishment
Follows Ideas of More Ex-
elusive French Shops

Under a great floral emblem of good
luck, the Indian "Swastika," built OF
glowing yellow chrysanthemums and
tied with O. broad purple ribbon bear
ing the pleasant augury, success,
the Paris Cloak and Suit House was
formally opened to the public yester-
day. This symbol of good fortune
was doubly valued by the heads of
the store Wilson 2. Smith, w. H. Hos
kins and j. S. Peters because 1t was
sent by the employees of the store,
about a score of whom have been con-
nected with Mr.. Smith in his previous
business enterprises in this city.
The idea Of the management in es-
tablishing this new place was that fol-
lowed by the moe exclusive Paris
shops, which are almost homelike in
their conveniences, and their sugges-
ton of comfort.
The main floor is devoted to the hats,
gloves, wells, perfumes, jewels and
other things which women need con-
stantly, and in which the latest fash
ion is important. The floor space is
so arranged that there is little formal
ity. Articles are displayed in an at
tractive manner, many of them upon
small tables, and there Is ample room
near the entrance for the telephone
table, and some comfortable rocking
chairs which will prove frequent
refuge to the tired shoppers.
Another feature which is novel, is
the tiny tea room where the refresh
ing cup will be served to all visitors
during the tea hour. This little re-
treat is placed i'll the balcony overlook
ing the main floor and is just off the
women's sitting ROOM Rich mahogany
tables, comfortable chairs and lounges
will make this room q popular place,
and the ever needed telephones will
be found here as we'll as on the main
floor.
The suits and costumes, features for
which this shop will be particularly
noted, are to be found on the second
floor. Tailored suits from the best
American and English models are
shown in all styles, and among the
costumes are some of the most eff
fective combinations of design and ma
terial seen on this coast.
Cabot, Beer, Paquin, Cheriot, Jean
Halle, Poret in fact all the names to
conjure with, are represented in the
stock of dinner, theater and evening
gowns which are to be seen in the
dainty little French" room. Reason
able prices prevail here, and many
gowns of beautiful style and exquis-
lite workmanship are to be seen at
prices which are surprisingly low.
One costume exhibited in the WIN
dow yesterday was Callot model of
pale yellow net and chiffon. This was
heavily embroidered in coral jewels
and beads, and was over an overdress
in which the pale yellow coral shades
were repeated.
Novelties in headdresses and mag
nificent hats and furs will appeal to
the woman shopper who is looking only
for the trifles Of her toilette and jew
eled pins, rings and other feminine
fancies are to be seen here in the latest
device.
One of the handsomest of the gowns
shown yesterday was from Madame
Cheriot and combines the present ac-
cepted fashions with q spice of nov
city that is sure to attract the dis
eliminating buyer. 1t is of black satin
with an oYerdress of velvet. The bod
ice is in a draped effect with loose
sleeves of black chiffon closely en-
broidered with tiny white and red
beads.
The skirt has a tunic overdress
caught together at one side with a
knot in which the beads are utilized
to form buckle and the satin forms
the long trained underslip A touch Of
red chiffon and more of the bead en-
broidery outlines the neck which is in
the prevailing low fashion.
A gown in which simplicity of work
manship results in the most chic lines
is created of gray and red changeable
silk grenadine. This is cut with q
knee length tunic and baby waist both
slightly gathered and finished at neck
and waist with beautiful, heavy
braiding of gold cord. The frock is
from Jean Halle and has a long trained
underslip of cherry panne satin.
Coats are of every weight, and range
in style from the extreme white and
rose color for the polo habitues to the
most deliberately embroidered, fur lined
and trimmed evening creations. The
plain tailored garments, as usual in
great demand for certain uses, but
women who find severe lines of the
accepted tailor model unbecoming will
hail with delight these more individual
suggestions to be found in coats and
cloaks in materials suitable for street,
shopping and calling use.