Ladysmith news-budget. [volume] (Ladysmith, Rusk County, Wis.) 1907-1927, 1910-07-01
WILEY POINTS TO
COFFEE FRAUDS
Says Millions Are Stolen From
Public Each Year.
CHEAP SUBSTITUTES HARMFUL

According to DR.. Harvey w. Wiley,
not Is per cent of the coffee sold in the
United States is of the quality guaran-
teed. Millions each year, says the doc
tor, are being stolen from the Ameri-
can people by the adulterators and
miSbrandefS who are selling their
fraudulent products in the guise of the
genuine article.
"One of the chief coffee frauds is in
the classification of coffee" says Dr.
Wiley Nearly all coffee in the United
States is sold as either Mocha or Java.
while, as a matter of fact, fully So per
cent of all American coffee imports are
from Brazil. There is very little real
Mocha or Java brought here now. for
the Brazilian coffee has driven it from
the market not only because of quality,
but because it lies closer to hand. The
American people are using a billion
pounds of coffee a year at present, and
the majority of it is the long berry
Santos, which seems to have the de-
mand behind it.
Ground Coffee at Fault
''The great trouble with the coffee
business is the deceit practiced in the
preparation of so called ground coffee
The makers of these blends are in
many instances grossly deceiving the
public, for they are using the very
cheapest grades of coffee berry-some-
thing they can purchase for from 8 to
4 cents per pound-and this, in add-
ton to the husks, scrapings dustings
and broken bits, is ground up togeth-
er and placed in cans with fancy la
bel and sold at from 35 to 40 cents a
pound as a highly superior special
brand with lot more buncombe of the
same sort. The facts of the case are
just as l have said, and the curious
feature of the illicit traffic is that first
class Brazilian coffee is so cheap that
it is wonder that any one could find
it worth while to adulterate it at all.
"In Europe there are some 1900 fac
tories that are turning out hundreds of
millions Of pounds of imitation coffee
made from pits of olives, pulverized
shells of nuts and some cereal husks
all mixed together with molasscs as q
binder, pressed into molds and roast
ed. The resultant bean is sold as cof-
fee Since the enactment of the pure
food law in this country there are not
I believe, any factories of that SORT,
but we have to exercise constant Wig
lance to keep those European frauds
out. AS a matter of fact no one is
really safe in buying ground or roasted
coffee, for, while it is not permitted to
import broken beans or siftings, some
INT no
they are not thrown away.
Coffee Absolutely Harmless.
CAS- to the statement so frequently
and speciousIy made that coffee is in
furious, that is largely eXaggeration,
Coffee taken to excess will do harm.
So will milk or any other substance.
There are Neritable coffee and tea
drunkards, and because these suffer
from the abuse of nutritious foods
must We class these foods as perniciOus
and dangerous? The business of trying
to sell a cereal mixture by picturins
the awful effects supposed to follow
the use of coffee is all tommyrot, No
one who knows anything of food. val
ues would want to stuff in the FIRST
place, and l personally have no pa
thence with the charlatans who are
disposing of cereal mixture at 8 or .
cents a pound as a substitute for cot
fee. 1t is nothing less than q plain
lie to claim that it is a substitute,
for it positively has none of the essen
tial principles of coffee, and to say it
has on the label is plain misbranding.
It is claimed that for cent two cups
of excellent genuine coffee can be made
from, the Brazilian berry, aud this, be
ing 50, would seem to make the cereal
imita zion very dear indeed"