Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1910-01-26

Received Highest Award
Il Worlds Pure Food Exposition
Chicago, 1907.
per correspondents Of exaggerating
reports of snowstorms in this state.
Clippings containing reports of
eight feet of snow burying Minne-
sofa towns, clipped from eastern
newspapers were read, as instances
showing what damage is done in the
popular mind in the older states
by these grossly false news
items.''
The subject of good roads was
taken up, and an address was made by
George w. Cooley, Engineer of the
Minnesota Highway Commission.
This was a very interesting talk
and brot out profitable discussion.
Mr.. Cooley had spent last summer
investigating the road systems of
Europe. and spent a great deal of
ime in Sweden and Norway.
This good roads discussion so i'm
pressed the Willmar delegation at
the convention that they then and
there resolved that it would be a
good idea to secure Mr.. Cooley to
come to Willmar and address the
people on the subject in which he is
so we'll posted. MIR. Cooley prom
Used that he could come some time
in February, and we have no doubt
that the Willmar Commercial Club
at it's next meeting will arrange for
a good roads rally at Willmar to
give the people a chance to hear
Mr.. Cooley. For this reason We
will not 60 deeper into the subject
in this connection.
On Thursday evening the dele
gates were the guests of the Mime
apolis Commercial Club in their
elegant new quarters in the two top
floors of the new Raddison hotel.
An informal banquet was spread
and the after-supper speaking in
cluded an address by Gov. Eber-
hardt. The governor made his
usual talk along the line Of state
development and spoke Of the
reasons for calling the Conservation
Congress to be held at St. Paul in
March.
One subject which was taken up
| by the convention was the matter of
securing special homeseekers rates
on the eastern railroads to Mime.
sota. AS conditions now stand it is
possible for eastern land men to
secure better railroad rates for
land-seekers to Montana and other
far western states than to Mime.
sofa. A strong committee was ap.
pointed to take up this matter with
the passenger associations and see
if concessions cannot be secured.
| One Of the last subjects under
discussion was that Of advertising
me advantages Of Minnesota. Mr..
e. G. Crisswell, Of the Worlds
Work Magazine Of New York, ad.
dressed the convention on the gen.
eral subject of effective advertising
work for Minnesota. One of the
things emphasized by the speaker
was the necessity of employing
some one who understood the art of
advertising if it was to be made
effective. He said it was just as
foolish for business man who had
no special training along that line
to depend on his own judgment in
me matter Of advertising as it
you'd be in matters of law or one
requiring expert knowledge in any
branch. Mr.. Crisswell mention
I'd the fact that many of the lead
ing industries of the East had late
~ moved toward the West, and
nearer to the source Of supply of the
raw material, indicating that as
the competition among the cities
increases, it will tend to do away
with the excessive long hauls and
cost of transportation. making the
cost of manufacturing cheaper. He
characterized advertising as bust
ness in a class by itself. brought
about by present day conditions.
To show the enormous extent of
this business Of advertising, he
quoted the fact that 700 million
pounds Of advertising material are
handled through the U. S. mail per
annum now. He advised that a
careful investigation be made first
Of just what each community, desir-
ing to advertise itself, needs in the
way of development; then having
ascertained what is wanted, adver-
tise persistently for the particular
object required, and it will come.
MIR. Crisswell laid particular stress
en- the necessity for advertising
continuously; if done intermittent
]y, the effort is wasted. No adver-
Using of this sort should be under
taken for lesser period than three
continuous years. Such advertis.
ing should not he done "hv