Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1910-03-29

ira anys business buildings are of an Anticipated type if there is not a
is that the town Is slow. the merchants asleep and fnridious comparisons
are mentally made With other places where the BUSINESS buildings are up
to-date, handsome and credtabie,
1t is only proper that we should Include banks and insurane companies
time. Thsr.s are .syerai sornssabis n besnfnrl Buildings in which
banks are housed. and the insurance companies arc in the az In building fr
themselves ornate homes The rrajelual plant tetns Il oncea a ornament a
thing to marvel IT. and al advertisement surpassed by no city in the une
outside Of New York. The new home Of the Ffremens Insurance Company
to attract the astention o. every vlsIttor The Mutual BENEFIT building is by
odds. the handsomest business building in the city, and one OF the most beau.
ornament to the city and has a superb location Imagine the Prudential
tarr Park wOuidn. the Prudential buildings take on a hundred per cent
more beauty9 Wouldn't Newark gain a thousand per cent. in appearance?
Park place is the ideal spot the Z unsurpassed location for the bank
ing and insurance centre But 1T has been overlooked and will doubtless
grow buildings Of anothe. Kind. ~ 80.
quatea and totan, inadeqaate to the cny,s needs We haye made a be-
inning in the right direction with i scheuer aIa Union buildings and
we may exrec, rapid DEVELOPMENT T. the next fe~ years
In a mercantile a " e have tagged far behind the times or Or
merchants while aggressive IL mos, ways. have been content to do bust
nssin old buildings and in a large number Of cases some very enter
make them presentabe. outwaraiy al least. Two very large businesses ar
being conducted in structures buls fully twenty-five. maybe fifty years ago
With. perhaps. only n exception. more y the big stores take o he char
The big clohhrs have heen pretty we'll housed. though only on in a really
noaeT structure \ e1eEIs -avs as WIZ %lssS nor Wen vel .m NOS .6 a
mem being content % rent ordinary places OF business u, win te
completion OF the fine building now projected by n o the prominent jew
= b msh6Dortna s-snsarss :. +. az - heir credit: and there are ono
good-ookiag furniture Establishments IN town
Brt let partcuiarisztian give Ha- . the Thought that whatever we
have or have ct in the wa o S-anes buldiust there is this comforting
hope-NeTark's merchants Z v@- Eaeh alive todsE and are as assrssssve
tied advertising. lac showing made Z u nssspsogs is the marvel of pub
nshTs eys~-~ss,- 49, ss byr.p No = 80 lmI .rsas n the face Of
has caused Newark 70 BE widely 4aveas=a-4nd with such n aggressive,
enterprtsin2 sauit there i. bosHs 10 .o-z increased financial strength. IN
with that increased pride 50 there iced = 7 o doubt at sill but that the ner-
camille interests Will jon the procession n erect buildings all along Broad
street Market street and tbs lesser thoroasafares that will rebound % the
credit OF the city. It may safely be predicted that the next ten years will
see marvellous changes in the appearance y our business thoroaghfares.
The enterprise exhibited b. the builders Of the States biggest depart
neut store nearly ten years ago 50 adversely commented upon at III time by
the pessmhstc, undoubtedly CAV great impetus to the Greater catys build
ers. lent courage to the ~ea%sr ons' did much to metropoifahize Newark
and make it a trading centre for the State. and, next % the Prudential
nsurance Company. did more than any other institution to advertise
Newark throughout the United States.
If Newark is to continue to be a State trading centre it must command
the respect OF the vast suburban population. the tendency Of which is to-
wards New York and to do this it will be necessary to " not only one.
but many establishments metropolitan in character. With the opening OF
the tubes the inclination TO go to New York will be increased. and only by
measuring up in every way to New York city standards "a e hope to
keep the trade balance true,
Newark has a wonderful opportunity opening up before it; at the san
time if. las Z eight for its mercantile nef facing it, ana only by making our
stores as good in every way az those Of New Iork cal we hope to conquer
the trade Il northern Nvr Jersey.
Certain it is that in the onward and upward movement now apparent in
Newark the dnys merchants are going % be amongst the greatest factors
and they are going to have a mighty hand In the advertising OF the city.
"Ihe ChSis Irospectsr will be the subject OF the next aricle OF "Adver-
Using Newark which will appear in the STAR Thursday, 4Mrch 81.
Article L~-"rhe Basis"-appeared lin h STAR March 10.
Article 1.-THE Efrsf acknowledgement in tbs STAR March II.
Article uI--"The City Beautfnir-sppeared in he STAR March 10.
Article Ty.-"Tbe CNyas ACKNOWLEDGEMENT in the STA March %