Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1910-08-24
CRACKER OUTPUT ENORMOUS
Two Companies Manufacture Approx
imRtely six Carloads Each
day of the Week.

Omaha is rapidly becoming one OF the
important cracker centers of the west and
approximately six carloads of the product
are produced each day. A large per-
centage of this is consumed in Omaha,
while thirty-four statesmen distribute train
loads of it over the entire middle west, in
Guiding the state of Iowa, northern Mis-
souri,, northern Kansas, Wyoming, South
Dakota and the Black Hills country. In
short the cracker factories of Omaha give
employment to 500 people, produce about
1880 cars of crackers and cakes a year
which bear more than 500 different labels,
and is sent to supply the demand of the
thousands Of families in the west who are
in the market for first-class goods
Omaha boasts two cracker factories, the
Loose-Wiles Biscuit company and the Item
Biscuit company. Loose-Wiles' Omaha
factory is reputed to be the most modern
equipped institution of the kind in the
world, and only the latest and most i'm
proved ovens and machinery have been in
stalled. The company has been located in
Omaha for over two years, but only since
July q has 1t been situated in its new
factory, at the corner of Twelfth and
Davenport streets, and engaged in the
manufacturing Of crackers.
The cracker business in this city during
the last two years has grown with wonder
full bounds, and the receipts during nearly
every month has so far shown an increase
Of approximately rs per cent over that of
the previous year.
While the cracker industry in Omaha is
but in its infancy as regards age, neither
of the present factories having been located
here for more than two years, II is far
from being an infant in regard to the vol
ume Of business done Probably as wide
advertisement comes to Omaha through its
cracker companies as through any one In
dustry. After the showing which has been
made in the past it is easy to deduct that
before many years Omaha will be one of
the prime factors in this great industry,
and that the factories will be doubling
their capacities and shipping out hundreds
of additional carloads of their product.
Omaha is especially suited for the cracker
industry, being in close proximity with the
wheat fields and within an easy haul of
the sugar refinerles in Colorado Ship
ments are made from here to the best
possible advantage, and fresh, crisp crack
ers and cakes may be sent to the customers
upon short notice, and received by them
without delay and in the best Of condition
| The Item Biscuit of Omaha has made a
large growth during the time it has been
in business in this city. Its factory is
being run to Its full capacity at present
which is inadequate to supply the demands
of the trade. A new fve-story building Is
being erected by it at Twelfth and Capitol
avenue in which the company intends tc
install modern machinery and establish a
factory which will have materially large
output than the present concern. The
factory help will be increased fully third.
and ten additional statesmen given territory.
The company in this way expects to extend
its business over wider area than II
has in the past, and maintain one Of the
best factories in this section of the country.
| The products of the cracker industry
which Omaha places before the merchants
of the middle west are such that it has
reason to be just proud. The quality is
equal to that made by any factory in the
United States, and the fact that the western
business is to a great extent coming to
this city only goes to prove that as in
every other enterprise Omaha stands among
| the foremost in the manufacture OF
crackers.