The San Francisco call., 1910-04-01
40 tILfRS STORES
WILL INCORPORATE
New Company Will Be Largest
Retail Music Dealer in
the World

As result OF conference of rem
resentatives Of the 30 Eilers music
stores on the Pacific coast, which had
been in progress for several DAYS ar
the Eilers music company headquarters
in this city. there viii be fled within
the next three weeks the formal ar
ticles OF Incorporation Of the EiIers
music house, which will step at once
into the rank of the greatest retail
music concern. both from the stand
point Of capitalization and the amount
of sales. IN the United States or any
other country.
All plans pertaining 10 the consolida-
ton OF the various concerns. which
heretofore have conducted their buEi-
ness individuality. though under the
actual management of three different
corporations. have been completed.
Tae incorporation papers, showing q
paid up capital OF s3,0Ba.oo0 for the
new concern. which is TO be known as
Eilers music house, have been pre-
pared and il is merely a matter OF
sentiment that has dictated a decision
10 withhold the actual recording Of
the articles until april Is. the fourth
anniversary OF San Francisco's great
fire.
The incorpora ton of the 40 Eilers
music stores on the Pacific coast into
one concern under one general manage
ment Is the elimination Of II years OF
upbuilding OF a business which oriEi-
mated in a single store in Portland,
and which has spread until il has be-
come the greatest single retail busi-
ness Of its kind in the world
Heretofore the Eilers stores have
been directed by three distinct cor
porstions- Eilers piano house OF Port
land has covered the oregon and Idaho
fields, with q dozen retail stores: the
EileTs stores Of Washington and Alas
ka have been affiliated with the Eilers
music house of Seattle, while the
stores IN California and Nevada have
been under the direction Of the Eilers
music company Of San Francisco. Now
all these corporations have been con-
solidated under the name OF EiIers
music house. with headquarters in this
city
The new concern. as the largest in
stitution IN existence devoted 10 the
selling of musical instruments, will
control the sale OF many OF the fore
most lines OF American pianos and
other musical Instruments as well as
are The Chirkering and the HalIett &
Davis Of Boston. the Sohmer. the
Weber, the S1einway pianola piano. the
Auto-piano and several makes of self
playing electric pianos. and the Halle
ton Brothers OF New York, the Kimbau
the Hobart ID Gable and the Smith &
Barnes Of Chicago, together witt, the
European lines, among which the more
prominent are the Welte autographs
piano and orchestrions and the KIM
ball and other makes Of pipe organs
Hy. Eilers. the founder Of the busi-
ness. viii be the chairman Of the board
Of directors. and VIII retain the active
management of the entire concern. with
the support Of " 6. Cannon OF the
local house D : Johnston, formerly
proprietor OF the .. :. Johnston COM
pany of Seattle and Tacoma and pio-
neer ia the music business in the west,
viii become She president OF the new
corporation The board Of directors
which viii exercise a general direc-
tion OF the business, viii include these
men. together with Adoiph H EiIers
and :. J. Mccormick OF Portland, G.
A. Heidinger OF Spokane, r. s Fringer
and Clarence r Hopper Of Seattle. r
s Irvine Of Stockton. a. L Andrus OF
Tacoma and ". s Cannon and Theo-
dore Hardee OF San Francisco.
This consolidation is splendid
6N4UeIEE OF tEr NslQSTI2I business &C.
velopment OF California and the Pa
cIf3c coast. said Fly Eilers yesterday
I believe that nowhere else would
such an extensive retail combination of
this kind be possible. That is because
the buying ability Of the public and
the public's appreciation Of music and
devotion TO X are greater in the west
than in any other part OF the country.
This is proven ~ the statistics. which
show that in comparison with the pop
ulation two and half pianos are sold
on the coast 10 every one that is sold
IN other parts Of the country. Abroad,
there is no comparison al ALL