The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1910-02-22
CHANGE THE NAME
An Old Established Business House
Changes Its Firm Name, Though
There is No Change In the
Ownership and Manage
ment Of the Business.
'Pringle Furniture Co." is the New
Name for the Business SO Favor
ably Known for Twenty Years
as Detroit Picture Co..

For several years now, people have
been asking the~ members Of the De-
troll Picture co. this question, ny
don't YOU call your business the Furnl-
ture Company, People don't under
stand They think this is a picture
store; they don't know what great
big furniture store you have got mere
Making a mistale-you ought 10 can
this u furniture store.
In addition TO this. business men
generally. manufacturers and Wei,
wishing competitors have ali counseleh
that. in Justice TO the extensive furnl-
ture trade enjoyed by the Detroit PIC
ture Co. there was SO much larstF
opportunities by adopting nrn name.
which would be specific OF the furnl-
ture business. and the men behind tho
particular business. that at a meeting
Co. held In their Off1ce. Nos. l2l-l2
Gratiot- ave. on the Sth OF February. IL
was unanimously decided TO ehahge
the name to the "Pringie Furniture
Co" In harmony Herewith, articles
notifying such change were recorded
with the secretary OF state, and the
legal requirements accomplished. es-
tablishing the Prlngle Furniture Co,
successors TO the Detroit Picture Co.
II Is only fair at this time 10 note
that some twenty years ago the De-
troit Picture 90. was organized and
occupied very small store on Gratiot-
ave, the business being pictures and
frames. Earnest and careful attention
to this business brought rapid de-
velopment. and other lines OF trade
pets. In 1900, a large furniture de-
partment was added BY this time the
original small store had extended into
big store. with four floors, and In
side OF two years the business had
developed to the ownership and occu-
pancy OF the entire seNen-story Duild-
ing a I Nos. -l23 Gratiot-ave. "a feet
wide by 100 feet IN depth. A couple or
years more and we see a factory built
on Mechanic-st., Immediately In the
rear OF the store building. This rae
tory building Is 90 feet In width, 50
feet in depth and I'VE stories high:
From the third floor up. the two
buildings are connected by enclosed
bridges crossing the alley, thus giving
five floors completely through from
Gratiot-aye,. to Mechanic-st.--a total
The nrm has pinned it's faith at all
times To quality in all goods SOLO. IL
has made a specially OF selling EN- the
Rapids factories, having no hesitation
at any time In publicly advertising
they SELL The result has been that
their furniture business has grown BY
leaps and bounds, and today they
carry on their floors the largest selec-
lions i'm furniture TO be found In any
one retail store In the entire state or
Michigan. Think OF solid mahogany
spread OF furniture closely packed, COW
ering a floor space 34X240 feet Quite
a selection. And the same Is true IN
the other lines OF furniture. while
their factory facilities. which are con-
fined principally To the production OF
the finest upholstered pieces OF touches.
mattresses and special creations In fur
niture, holdings and frames, gives the
firm, at their Immediate service, u force
OF skilled craftsmen 50 that their re-
finishing and reupholstering business
ia very extensive.
The most practical evidence as TO
the satisfaction this hrm has given it's
customers Is established by the large
business they have builded. The
square deal brings It's reward, and
today the name OF the Detroit Picture
Co" rs a popular one with thousands OF
Detroit people. At the same time. II
viii be quickly appreciated that IL 10
misleading when applied to the furni-
ture trade and that In adopting the
name Of the "Pringle Furniture Co"
the owners OF the business have taken
very Judicious business step. and
have thus incorporated in the name
Itself the two great factors OF their
business-the Pringle management and
the big fuEniture trade.
There is no change in the business
itself. The same ownership and the
same directors. the same superinten-
dents or departments and the same
management.
Mr. David Pringle. whose name has
been 50 intimately interviewer with
that Of the Detroit Picture Co. and
who Is probably personally known to
more people I'm Detroit than any other
one business man. continues as the
general manager OF the Pringle Furni-
turc Co, and Will give. as In the years
gone by, that same close. assiduous,
personal attention to every detail or
hts great business
Never in the history OF the furniture
trade OF Detroit have business pros
sects been brighter. nor have furniture
merchants made more earnest efforts
invested more capital ia large stocks
lor the benefit OF their trade, than at
the present time. II IL notably so with
the '"prlngle Furniture Co." and an
entire remOdeling OF their huge floors
j. taking place. b Innovations are being
adopted that are entirely new. Ad-
ydntagcs are being Incorporated for
the display OF goods that viii simply
carry customers into raptures. In the
display. arrangement ami harmony or
selections viii make buying at, the
"Pringle Furniture Co" a source OF
Intense pleasure
We dislike very much TO note the
disappearance OF the firm Detroit Pic
lure Co." from our advertising pages
IL has been there so long. so faithfully.
week after week. and never exploiting
anything OF the sensational or exag-
gerative--Rlways has represented hon
esty OF statement. But we welcome
it's successor, the "Pringle Furniture
CO." In the faith established by past
records. that 10 ~ simply a change or
name. and that 80 Will stand in the
future for the same business integrity
and. we know. success.