Yorkville enquirer. [volume] (Yorkville, S.C.) 1855-2006, 1910-01-04
THE IMPRACTICAL.
Why Business Failure 10 Inevitable to
Some individuals.

Why Business Failure Is Inevitable to
Some Individuals.
So many individuals with limited
business aspirations fall SO hope
lessly short of practical business
point of view that failure Is inevi-
table.
I listened long and patiently the
other day to the hard luck story OF
small farmer practicing the in-
tensive system with fruits and vege-
tabies. He lived on the edge Off
considerable village, and fifty miles
away was growing city Of 100000
population. But the farmer was
sore and discouraged.
Nobody in the whole section
begins to touch the stuff that I'm
growing" he said hotly. "Im
past master in the business. But
what is the result? Every year I
have stuff rotting here on the
ground. I wouldn't haul 1t into town
for the prices they pay. It's ridicu-
lous!"
To me, however, that farmer him
self was the most ridiculous single
thing in the whole story.
In an age Of specializing he had
specialized the growing Of fine fruits
and vegetables. They were his hob
by. But he overlooked the fact that
after his fruits were grown and
ripened his work was only half done.
without connecting with a profit
able market he might as well have put
in his time making mud pies in his
back yard. Fifty miles away was
city which would have grabbed for
his produce. A main line Of rail-
road ran eight passenger trains into
it every twenty-four hours. Why
didn't he complete the work by es-
tablishing market connections?
But this was sore spot with the
farmer. A few years before he had
kept three or four Jersey cows, and
the farmers wife was an expert
buttermaker. In some way an Off
cial of an express company operat-
ing over the line Of road through
the village heard Of this famous but
ter product and arranged to take the
surplus without transportation cost
and paying a sharp premium for 1t.
But the farmer had made only
one shipment and had quit in dis
gust. Why? Simply because the
farmers wife always had used glazed
crockery in which to handle milk
and butter and in making the first
six or eight pound shipment In
vessel that had cost her so cents the
city purchaser had failed to return
the empty crock! Why had she used
the crock for shipment? Oh, well,
she had never used anything else In
the handling Of butter!
Yet not a few Of the big business
concerns of the country that are
seeking foreign outlet for trade are no
wiser than this farmers wife. They
are producers Of goods that are In
foreign demand. Transportation
rates are reasonable and direct.
Prices are satisfactory. But, would
you believe it, these bidders for for
eign trade will not pack their goods
for shipment as the market re-
quires?
A few years ago a manufacturing
concern in Chicago sold a consign-
ment Of neckties to a retail firm In
British India Instructions for pack
ing were that tin boxes should be
prepared, with covers, the ties placed
inside and the covers soldered on
closely. The Chicago house baked
at this. 1t packed the ties as 1t
would have done were they to go to
Baltimore or Denver and made the
shipment. Several weeks later no
tice came that the whole shipment
had arrived in a ruined condition.
A small grub, recognized in those
seas, had penetrated the cardboard
and wooden coverings and eaten the
silk into rags!-Chicago Tribune.
MI. o,,ol,on ,,,ou ha sold RI hova