Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1910-03-17

If the city Of Newark is to es rightly advertised Cd. the i people must t.. first s
tersss should everb e mad paramount to heir W Individual interests.
rSs people op nr mrss e snsgvsa in Nswa nast future tsr ,. nhss t must sr 70 block os ,o 81
who arc willing to tut their shoulders to the wheel to help the city o
its way
~ They must lend a hand in avery zm m ove snent, looking a. to the O s rmen. o. Of
give a part Of heir Time thought energy, ability and money to the advance
When there are occasions for public celebrate ton they should be heartily
entered into generously supported with contributions When the event
rated avhhy in good taste Imagine what it would mean to a visitor to
from every building in the cty-every thoroughfare an avenue Of the red.
The days that msrke pochs in this chys history, or of the births of the
sMys great msn or the national holidays should be reusi0 sn and Da sr,s,,
ana broad in scope the better for the ohys good nam
Contributions to public events and public charities should be made gladly
with a whole heart and without tn meroenary consideration If the thought .t VI. up,
be lacking, and the results lever SO good as when sven freely without
We must freely acknowledge Newark as or home, ant when we 81 abroad
register as ron Newark, N. j, not from New York city. Our manufacturers
must lot be too toplofty to have their omcesh eretor to acknowledge Newark
as their Headquarters
We must not forever magnify its shortcomings, and believe 1t incapable 10,
ing the things that other cities do, n we must not constantly minimize its
We must praise it generously, % fulsomely nor boasdnsly. We us be
jubrant over its achievements and glory in it's institutions its history,
We must greet visitors cordially, and treat them sracouay N courte,
The character and disposition of the cty's officials. their administration of
tendency in hi direction Of betterment n progress, their patriotism, have
tremendous nsH as1 influence ms nso o. ths a adner aana proposition ro position Of a city, . ,n.,...
ton, their personality their ability to presents their ideas in public addresses
likely t. b e judged by those We tut in office, and rightly. too
Our policemen are also important factorsi in creating an impression of the
The policeman is frequently the fir st person the stranger speaks to- If
he Is sny and undvn, he damns the W hole town. If hi is polite and agreeable
AND helpful 10 the stranger, and especially if he knows his city and can d-
rect a strang to the place he eeks-h gives the whole town a boost
The men who mar thu street cars are factors almost equal to the police
men in giving out a good or bad impre saon of h city.
Business men and manufacturers AN d 10 much that they too onen fail to
dsfo advertise thu city and give it a name for generous public spirit
An Eastern business nan happened into Grand Rapids, Mich, N day
and thought he would take a look at the town. He asked the hotel man
where he could rel a conveyance and a livery vas called up an shortly a
spck N par team of horses with a fine carriage pulled up at the door The
visitor vas taken to all parts of the city, n its interesting features pointed
out to him by the gentleman driving, who happened to De h proprietor of the
livery. When thu trip was finished the yisbr asked tn price M the livery
man said: "Oh w d that for Grand Rapids"
IT is that sort of spirit in the people If a community that is he making
of it How could that visitor to Grand Rapids eerf forget the plaee9 How
could he have anything but a good opinion of it?
our business men and manufacturers who ave visitors from other cities
I'M countries should not stop at showing them through their w places of
business or plants, but should take EN- to others that they nay fully com
urebend the Importance and variety Of the cfy,s industries Let every Wis
imr to Newark see it inside as well is out
The spirit of the press o. a city Is often taken as n indication of the
sprit of it's people. Much therefore depends pom TIN attitude of he news
paperst towards public conduct an public enterprise Generous support given
to movements looking towards he development beterment If a city by
te ewspapers usually indicates a healthy public spirit nj if it does moth
Ing else it helps create such a spirit in the people.
aThe city Beautiful, as actor in the Advertising of a city will he he
subject If the third article in advertising Newark to BE published saturday