Los Angeles herald., 1910-11-20
FIRST LOCAL AUTO
SHOW "OPENS DEC.12
.Shrine Auditorium viii Be Hand
somely Decorated for
Big Event
FIFTY EXHIBITORS SIGNED
Each Night Will Specially Favor
Some Nearby City-Plenty
of Music Promised
FIFTY EXHIBITORS SIGNED

The 1911 automobile show season will
be ushered in with one of the most pic
turesque exhibits ever held in the west.
Plans were completed last week for
transforming the immense Shrine audi
torium into beautiful California gar
den, and the army of decorators will
take charge at once so everything Will
be in readiness for the fifty exhibitors
to move theri 1910 models in for the big
opening December u,
The show is under the auspices OF the
Los Angeles Motor Dealers assocla-
tion, and the many committees OF TINS
organization are spending much time
assisting Manager Hempel in making
complete arrangements for one of the
largest and most thorough exhibits OF
motor cars ever held west Of Chicago.
In the big auditorium will be shown
most of the cars in the local market.
In addition to the cars there will be
complete exhibit of accessory and sup
ply firms. This part of the show Will be
in the balcony.
All the exhibitors will have their lat
est 1911 models for the Shrine show.
ers are getting special late models from
the factory which will not arrive here
until the week of the exhibit.
Coming as it does a week before
Christmas, auto shopping will be one
of the big features of the christmas
shopping season. Here the Wlfe or lhe
daughter can lead papa about and snow
him the little coupe, the limousine or
the roadster most desired for a Christ
mas present The holiday spirit will
prevail both in the decorations and the
musical program.
The decorating committee has two
plans. one of which calls for the trans
ia fro htIiIdinO into
California garden and the other for the
California garden on the ground floor
and a Japanese garden in the balcony.
The upper floor will lend itself to this
scheme and would make an unusually
attractive feature.
The main entrance to the Shrine
auditorium will be from JEFFERSON
street. On entering, the exhibits will
stretch away in two sections, with the
stage at the far end of the hall. There
will be band playing from the stage,
an orchestra in the balcony and many
solo features. -,
Immense streamers of greenery will
hang from the ceiling, and the pillars
will be hidden under wreaths of flow
ers. Around the sides will be forest
The electrical display will be magnifi-
cent. Although the building is already
beautifully lighted, the committee Will
add thousands of lights to shine upon
the kings of the highway enthroned on
the floor below
The show committee is holding regu-
lar meetings twice week to consider
every point in connection with the
show, and some of the subcommittee
are meeting daily. Nothing is being
left undone to make the show a great
success, and in addition to being high
class showing of automobiles and ac-
Cessories it will be a spectacular snow,
picturesque in the extreme.
The committee on music and decora-
tons, which is composed of George X.
Whitcomb, H. X. Buttert1eld ana Il. d
J,incke, has been hard at work arrang-
ine. details. The musical entertainment
is very elaborate. During the after-
noon and evening there will be a band
on the stage and a string orchestra IN
the balcony. Special soloists have been
engaged for the different evenings.
Thursday has been named as society
night, and Wednesday will be designat-
ed as shrine night Monday will be
Pasadena night: Tuesday, Riverside
and Redlands day; Friday, Santa Bar
bara and Ventura day, and Saturdy,
san Diego day. on these special days
large delegations are expected from the
different towns.
Ry using the auditorium to the best
ADVANTAGE there is sufficient room for
all the exhibitors. There will not be
sufficient space for all the accessory
and supply men, but orders for space
will be filled in the order in which
they are received.