The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1910-05-19

MANAGER HoRNER or The RED
PATH cHAuTAuQuA.
Over Million Miles Of Travel-S25s.
600 Spent for Advertising.

. discusses vt some length the plan
and scope OF the Western Redpath
System. whose manager. Mr.. Chas +.
Homer, has his once IN the Barr
Block Of that city. The writer OF she
article explains that the independent
ChautauQnas All over the country have
been forced to abandon their projects
because the receipts have been insuf-
ticient 70 warrant them IN continuing
10 hold annual assemblies. 1t Is
pointed out that what is everybodys
business is no bodys business and
that lack 0f careful buiness manage
ment has compelled readjusSment OF
method In the conducting the peoples
university"
Mr. Horner is credited by the Journal
with being one OF the originators OF the
''circuit plan.' The season OF 1910 is
the fourth for the Western circuit and
will be the largest ever attempted by
any management anywhere. Between
seventy and eighty assemblies VIII be
held IN five states In every case the
original Chautanqua idea--renned and
uplifting mental and moral education
and entertainment be main
tanned.
nc J0NA nuA ~ 4uOtCu III Ht%i -
Already Mr. Horner and his corps OF
trained assistants have mapped out
the safest and best route for each OF
the two hundred and fifty persons,
who will have part in the seasons
work. This is not so easy in view OF
uncertain train schedules and the lia-
bility to washouts floods and natural
4 hindrances. TO obviate this possible
difiiculty substitute route are studied
out and when each man reports for
duty he is furnished preferential and
an alias routing.
To give one an idea OF the magni.
tude OF the systems plan ii Is neces-
sary to give but few figures. The
total mileage to be travelled by the
people that make up the system for
/ 1910 will be more than million miles,
4 the equivalent Of two trips to the
A moon and then three times around the
earth. $4,000 will be paid for railroad
and automobile travel And yet the
average move from plaCe to place Will
not be more than seventy miles.
But aside from the routing OF the
talent, which has been reduced to such
a system as TO make it a marvel cf de-
tail, there is small army Of oitice
people and attaches all OF whom are
essential
To properly conduct seventy-fve
assemblies thirty agents have been
assisting Mr.. Horner for several
months in selecting the towns where
The demand seems to warrant the
holding OF a Chautauqua. Here con
tracts have been made for the sale Of
the required number Of tickets, ar
rangements have been made for a
proper site TO pitch the big canvass
auditorium. advertising has been ar
ranged for and hundreds OF details
have been worked out
Eight superintendents or platform
managers are employed There must
be eight cashiers, sixteen gate keepers,
thirty-two ushers, forty or more tent
men, three travelling auditors, three
or four advertising managers and 2
: couple Of press agents to say nothing
OF dozen bookkeepers and stem
ographers.
, Thirteen car loads OF advertising
Z matter will be sent out by mail and
! express--more than one million
) pieces.
4 Over fifty thousand letters will be
mailed before the close Of the season
mot a bad thing for Uncle Sans cot
fers
Advertising will be purchased from
! two hundred and fifty newspapers.
Twelve carloads of tents, seats and
necessary equipment will be kept on
the. move and ten different railroads
will be patronized
The Man Behind the Plan.
. And now what of the personality Of
the young man whose genius this
clock-work system is due? 1t will be
n interesting to know that measuring
+ his age BY the birthdays he has cele
4 brated, this Napoleon of detail il
4 barely on the shady side Of thirty
years. but measured by his experience
q he is old beyond his years.
1t requires superlatiye degree oi
optimism and an unbounded confidence
In human kind TO enter into contracts
aggregatlng 100000 a year in advance
Of the opening OF the season; to in
vest thousands more in perishabe
equipment that must Withstand the
fury OF the clements; to arrange fOl
the expenditure of other thousands IL
transportation aud all the while bank
ing his Judgment upon his ability tC
please the public and give them whai
they need and want.
Yet this is literally what Mr.. Hor
ner does and he makes It go, Perhaps
the controlling factor Of Mr. Horner'i
personality lies in his ability TO judge
people and to surround himself witt
efficient, able assistants. TO them hS
imparts his own confidence in his pro
jects and infuses Them with his OWL
wrile ambition and earnestness. Tai
ent, agents. employees, all are person
ally devoted to him and would go L
Il any length to assist him. OF the hun
dreds Of men who have been CONNECTED
with him at different times he holds
the warmest respect and admiration
OF all
But aside from his pleasing manners
he Is a genius. To his keen. quick ans
discriminating judgment IS due thl
success OF the business, the perfectinl
Of system that works Ike clock AM
the solution Of the Chautauqua prob
lem for the people.