The San Francisco call., 1910-11-20
COMING TO TELL
EAST OF THE west
A. L. Westgard Mapping Route
Across Continent for Tourist
to Motor to California
Working His Way to the Coast
in the Interest of Those Who
Wish to Enjoy Sunshine

a. L. Westgard, chairman of the com
mittee on tours of the Touring Club of
America. is slowly but surely working
his way westward toward San Fran
cisco. The coming of Westgard will
mean much to California and especially
to San Francisco
His slow progress is caused by the
fact that he is charting the road all the
way from New York, where he made
his start to this city He is an enthus-
last and has laid out most of the tours
of the east. 1t was the great demand
for routing by the members of his club
that started Westgard west. At the
present time there is not a complete
set OF maps for cross continental tour
ing. He has taken the southern route
for the reason that most of those who
have asked for maps are men of means
who, desiring to escape the severe cold
winters of the east, have turned their
eyes to the warmth and sunshine of
California when the east is mantled in
snow.
Heretofore it was with the horse of
the iron rails that the Journeys to the
Pacific coast were made, but the motor
car has become so reliable and COM
Portable to ride in that many who have
been in the habit of taking their auto
mobiles to Europe are. now turning
their attention to the far west The
fact that the demand has been great
enough to induce Westgard to make
the journey for the express purpose of
being a pathfinder shows how many
seek the roads of the state. His COM
ing will not only mean much to the
state from a financial standpoint, by
reason Of the many rich men who may
be induced to spend their winters here
instead of going abroad, but it will set
a fashion of coming here that will be-
come more popular each year. II the
eastern motorist finds that the Journey
can be easily made there will be a rush
to explore the new country and the
adventure is bound to attract many
who may never before have consid-
cred a motoring trip or any other sort
of trip to California.
Too many visitors can not be brought
to the coast at the present time, for the
city wants the Panama-Pacific fair
Westgard should receive a welcome
that will force him to mark San Fran
cisco down on his map as a good place
to visit and a good place to stay. Auto
mobile club life is not very fiourishing
at the present time, but 1t is to be
hoped that the San Francisco motor
meeting Westgard, the enthusiast" :"
and giving him real California well
come.
A good deal will depend on the report
made by Westgard, for the touring
club has a large membership and all
of the members have found westgard
maps and reports to be extremely ac-
curate.
In spite of the fact that automobiles
imported into Canada from the United
States are subject to a greater duty
than that imposed upon automobiles
imported from the United Kingdom, 35
and 2212 per cent ad valorem re-
ispectively. the former country sup
plies nearly all the imports Alto
gether, 1,424 machines were imported
in 1910, of which 1862 came under the
general tariff. so under the preferen-
tial tariff. and two under the French
treaty. During the year Canadian
manufactured automobiles to the value
of s405,011 were exported.