The Brandon news. (Brandon, Miss.) 1892-1961, 1910-04-28

of English or of scholarly attachments
along any line except a superb knowledge
of the various brands of cocktails.
/ contend that a paper from such a
source is not a builder-it does not help
humanity much, and from my observation
lasting benefits do not come from incon-
sistent sources.
A paper that prints editorials which
have come from men who do not live
according to their precepts is killing time
and space. Sincerity counts today as
it never has before. Humanity is SO
high-strung, SO intelligent, So keen and so
far seeing that man is fool who thinks
he can deceive the public and succeed at it.
Frankness, sincerity and common hon.
esty are the business and the best liter
ature of the present-day newspaper, and
no man can run paper on these lines
if LIS paper is the tag end of an am
bition to an office, or if his body and soul
belong to some interest or political gang
that cannot stand the light of publicity.
The whole trouble with the newspaper
business today is that so few men have
discovered that the publishing of a big.
clean, helpful newspaper is worth while
and that not many are big enough for
the task and they are deceiving themselves
with the idea that they can run 4 news
paper as an adjunt to an ambition or as
the tool of Interior interest.
Publishing newspaper is a distinct bus
mess of itself. 1t is jealous business
more jealous than any other-because one
never knows what innocent interest with
which he may be connected will come I'D
for publiciy-and the first time pub
Usher entangles himself to a point where
ne must protect an interest, he seals the
doom of his newspaper so far as its ever
becoming power in the world is concern
ed.
The average publisher is target for
all stock promotion schemes. He is wanted
tor director, president or for the use of
his name to entice others, but if a man
intends to print real newspaper today
ne must stay out of every other enter
prise and keep his hands clean.
II his paper earns money and he wants
to invest it let him put it in real estate
and leave his mind and his time free 70
serve his people and his state without
being told that he must protect arything
but the interest of the whole people whom
he must serve.
The business end of newspaper in
wolves the employing and handling of
hundreds of employees-the selection of
men and the brains and the equipment
1t involves the happiness and the loyalty
of the men.
A paper like the Georgian spends a
thousand dollars day to make a two
cent paper-and uses the services of over
hundred men, not to mention the hun
dreds of boys who deliver the paper and
hundreds of correspondents reporters who
are employed to send us news from dis
tant points.
To do these things successfully the
publisher must be one of his men. He must
be worker, hard worker, not would
be proprietor locked up in a private office
where no one can get to him, but man
in the open where men may reach him
and get away without delay. Private
offices are relics of the past and are more
useful to the would-be great than for the
great.
He should be a human man, knowing
the trials of humanity He should know
what poverty and hunger mean to the
poor, and that by experience He should
know what anxiety is to the man out of
work And most ofall he should know
the love of wife and children.
A man with this equipment and record
/,
thinking that a skeleton may Jump from
the closet at any time, will fight good
fight will call black black and white
white, and will have the courage to print
the news without fear of favor and will
be help to a community, to state, to
nation, and best of all to the uplift
of humanity.
Publicity is the greatest power except
the power of God. Money can do many
things-it can buy influence, it can buy
politicians, it has bought governors and
congressman and judges and have thwarted
the ends of justice, and there seems to be
no law to reach the law maker.
But what will reach him? Publicity,
and there is nothing he fears as he does
publicity, and the one calling that seems
today to offer the greatest opportunity
for oood and for prouraec &c +La ,,,I,1: