davidaulloa/AmericanStories huggingface dataset:
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-10-07
Everybody who reads maya.
zines buys newspapers, but
everybody who reads newspa.
pers don't buy magazines.
MERIT ESSENTIAL TO SUCCESS
Advertising Can Never Build Lasting
Results Unless Product Is
Worthy.

Points in advertising are thus
summed up by the Chicago CONNER
cial Journal: First, the advertise
ment must attract the eye; second,
present convincing argument; third,
reach buyers OF product offered;
fourth, be read at the right time;
ifth, be continuous for a long period
immediate results being rare" One
point omitted is that merit must be
the basis to secure lasting success.
Inferior articles may be pushed to
large scale, but quickly become dis
credited when buyers are disappoint-
ed Many advertisers overlook all
these factors. They fail to arrest the
attention and so to prove the need
Of what they have for sale, and they
expect one charge or an occasional
careless shot will bring down the
game Some stop advertising when
their business is dull though energet
lc men are apt to feel that is the time
to make greater effort Periods Of de-
preston also call for closer economy
In production and those who look
ahead are open to arguments on the
advantages of change of machinery
and material. They have time then
to think about 1t. In printing, the
dull season for some houses Is the
busy season for others. IL is rarely
that any of them close entirely for a
single day, except Sunday. The adj
vertiser who omits any issue OF the
right medium takes chances of miss
ing sales he would otherwise have
made.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-10-07
Advertise your goods where
you have them for sale.
The Mystery in AdvertIsIno.

II is commonly thought that adver.
Using is mysterious thing that
makes some people rich and some
poor, whereas. In my opinion, the
term advertising was merely coined
to conveniently differentiate the writ
ten from the spoken word.
1t is, therefore, purely and simply
craftsmanship. and no man has yet
risen to ask the why and wherefore
of vending merchandise.--H. T. Nor
gan in Springfield Qll.) News.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-10-07
sALks EFFORTS OF INVENTORS.

Machinery plays little part in the glass trade
Visitors to gIassworks have time and again re-
marked upon the apparent awkwardness and an
tiQuity of the processes employed Inventors
have for long time exercised their wits to de
wise machinery calculated 20 supersede the glass
blowers lungs but TO no avail
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-10-07

not sleep. 1t kept
growing larger and
by fall it was as
large as a hens egg.
i could not go to
bed without a hot
water bottle applied
to that side. / had
one of the best doc
tors in Kansas and
he told my husband
that L would have to
be operated on as it
was something Like
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-10-07
AD-lSMS.

Advertising is the inSur-
ance which the ShreWd
merchant carries to pre-
vent the disturbance OF his
business by the sudden ap-
pearance of a competitor
in his field. BY his adver-
Using he has led the people
to form the habit Of buying
at his store. Habits are
not so easily broken up as
some may imagine. BY his
advertising he has also ex-
banded the volume of his
business, so that the ap-
pearance of a competitor
has less effect than it
otherwise might have. A
new competitor may be
able to get a few Of the
merchants customers, but
cannot reach that great
mass of them who have
been patrons through years
as a result of his wide ad-
vertiSing.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-10-07
DOCTOR
ADVISED
OPERATION
CuredbyLy .PinkhamS
Vegetable Compound

Galena, Kans. IA year ago last
March / fell, and q few days after
there was soreness In my right side.
In short time bunch came and it
bothered me so much at night could
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-10-07

WILL VA come InereOt is ABOUT 10
WN9ZEW enter on a new activity
WAM which is to prove one of
w the most interesting as
well as one of the most
effective economies introduced during
the present era of retrenchment in
Uncle Sans administrative affairs.
The innovation is nothing short OF
scheme for laundering our currency.
All the processes of washing starch
Ing and ironing will be carried out
Just as though the articles to be
cleansed were linen garments instead
OF linen paper. The effect of this
scheme for freshening the currency,
when once the governments plant is
In full operation, will be to more than
double the normal life of our paper
circulating medium and to save the
government considerably more than
$l,000,000 per year.
That paper money can be washed
successfully is not, Of course, an en-
tirely new discovery. From time to
time In years gone by individuals on
their own initiative have sought to
cleanse dirty bank notes with soap
and water. The importance of the ex-
periments lately carried on by the gov.
eminent, however, lies in the fact that
proof has been gained that paper mon
ey can be washed, not as an occasion.
al bank note, receiving individual at.
tention, but on a wholesale scale.
Equally important is the finding that
this reJuvenation can be accomplished
cheaply, and finally there is a third
triumph for present-day experiment in
demonstration that Numbered curren.
cy can be given the body" and sur
face" that is responsible for the crisp.
crackly qualifications that endear
new money" to many people.
The treasury officials hope soon to
have in full operation a laundry plant
located at the United States bureau
or engraving and printing at Washing
ton-which will be capable of giving
a new lease of life to soiled and
wrinkled currency at the rate OF 100.
900 bills per day. Present estimates
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-10-07

ternity and a southern gentleman-let us talk
about the weather" Then he smiled some more
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-10-07

that the express charges for many such institu-
tions far exceed the outlay that would be required
for the operation of a money laundry. One Chi
cago bank that sends a cart load of currency to
the treasury every few days pays thousands of
dollars a year in transportation charges With
a view to further aiding the banks that decide TO
launder their own currency the treasury depart
ment is planning to make public all its laundry
recipes and formulas when it has been deter
mined by the present tests just what are the best
ingredients for cleansing bleaching and steriliz-
ing the money. The bleaching, it may be added
is one process that requires the exercise of care
lest the money in the wash be injured.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-10-07

Win by Being Prepared.
Those who are prepared for the
worst are the ones who generallT get
the best of It,
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-10-07

J. Plerpont Morgan relies up
on the newspaper advertising
to dispose Of his securities.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-10-07

washing currency instead of send
ing it to Washington for redemp-
ton, as is the present plan. 1t is
calculated that money laundry of
modest capacity can be installed
at a cost as low as $500 to 800,
and it is figured that banks in
many cities would save this in a
few months. or course the gov
eminent redeems without charge
all the WORKOUT currency sent in
by the banks, but the banks must
pay the express charges both ways
ON the currency. and II is figured
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-10-07

HE treasury department
at Washington has just
completed a series of
novel experiments and
as a result of the out
come thereof is about TO
enter on a new activity
which is to prove one of
the most interesting as
well as one OF the most
Los Angeles herald., 1910-07-10

becomes a permissible foundation for
many luncheon or breakfast dishes,
where light bread would otherwise be
entirely discarded.
No article of diet requires more skill
in its preparation than toast. 1t should
be made from freshly-sliced light bread
or whole wheat bread, not too new for
firmness. 1t must be scared to a golden
brown quickly on one side only, be-
fore a hot fire in a fast toaster, or on
a hot stove or a heavy gridle. In this
way the inner cells are not raised to a
high degree of heat. If it is desired
hard and crisp, it should be put into a
slow oven to dry gradually, then but
tered When bread is buttered and
placed in a hot oven to toast, the high
degree of heat required for browning
and drying destroys the life in the
proteid cells which have been protect
ed in the first baking as well as de-
composing the fat globules of the but
ter.
Los Angeles herald., 1910-07-10

Common toast, says the Journal of
Therapeutics and Dietetics, is not so
nutritious as is usually imagined, as at
best some of the cells are burned into
ash; however, the craving of the ash is
responsible for the desire for toast
when other food is distasteful as in
sickness. The poison of the ash in
small quantities acts as mild stimu-
liant, and if toast is well combined
with milk, eggs, cheese, nuts, etc. it
Los Angeles herald., 1910-07-10
Hillside Bungalow in Eagle Rock Valley

complaint attended to. My children
have come to realize that complaining
of cold means that extra garments
will be forced upon them; that if they
declare themselves tired, they have to
rest; that they cannot complain as an
outlet for vague dissatisfaction with
life and then expect to hear nothing
more about it when their mood has
changed
Los Angeles herald., 1910-07-10

The Bungalow, an illustration of
which appears on this page, was de-
signed and built by the Home Build
erS.
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04
Crescent City News

The colored school closed last Friday
after a most successful term-probably
the most successful in the history of the
school. The colored people are we'll
pleased with the work of the new prin-
cipal, who is a daughter of Nose Allen
one OF our best known colored men, a
graduate of the state normal school, and
the holder of high grade Certificate
The discipline of the school has been
excellent.
Mr.. and Mrs. ]. C. Grimsley and chill
dren arrived from Barlow on Friday last
and will again make their home here.
They have secured, at least for time,
the Florence Atkins residence on south
Park street, and are now there. Mr..
Grimsley had arranged for the purchase
of the grocery stock of Mr. Kinard, and
will bring stock from Barlow. Ii is
his purpose to keep first-class grocery
store. All here will be pleased to well
come this family back to Crescent City.
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04
LAKE COMO.

Mr. and Mrs A. H. Bromell have
gone to Cuba for a week. They will
return and spend several weeks longer
here.
MIR. and Mrs. Cottrell C. Wheeler
have returned from their wedding trip
and are with their father, Fred'k Wheeler
The Como Dramatic Club, took their
minstrel show to Crescent City last
week, and gave successful perform
ance.
Miss Nellie Hutchins, who has been
the guest of Mr. and Mrs. Howard
Gates, has returned TO her home at
Cleveland, Ohio.
Mr.. and Mrs. Hustled of Tarrytown,
n. Y. are guests at the Highland House
A bridge whist party was held at
the Highland House, the 22d of Feb.
The decorations were 'moSt beautiful
and artistic, relative 10 the day. The
favors were beautiful, and are greatly
priced by the guests. Mrs. A. H. Brom-
ell of N. Y. won the ladies prize D. E.
DuSenberry, the gentlemanS. Refresh
ments were served, consisting of ice
cream and cake, after which MeSsrs.
Mills and Mainz favored the guests
with a number of musical selections,
which were enjoyed by everyone.
McsSrs. Mills and Mainz are talented en-
tertainers, and the evening was 4 most
enjoyable one. They are highly es-
teemed, and as hosts they can not be
surpassed.
Services were held in the NJ. Z.
church Sunday morning
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04

An entertainment is to be given in v.
l.. A, hall on Tuesday evening, March
Sth, for the benefit of the association.
Mrs. Gowen, Mrs Geo. H. Herrick of
Attleboro, Mass, and Miss Lyon have
taken charge OF the entertainment and
will produce the Magic Mirror" in
which many OF the young people of the
place will take part. The second part
of the program will consist of music.
Reserved seats to be on sale at Lounds.
will be 50 cents.
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04
LOVERS

of good health should prevent sickness
instead of letting themselves get sick
and then try to cure it, So long as you
keep your liver, bowels and stomach
in healthy and active condition you
won't get sick. Billiards. Herbine re
lieves constipation, inactive liver and
all stomach and bowel troubles
Sold by Ackerman-Steward Drug Co.
and J. II. Haughton.
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04
WORMOLOGY

should be studied by every parent If
your child is nervous, fretful starts in
it's sleep, is pasty faced, has rings un-
der it's eyes, always seems hungry, is
not gaining weight, you can be sure
the trouble is worms. Whites tream
Vermifuge is an absolute cure for
worms Is it's own purgative.
Sold by Alderman Stewart Drug Co.
and ]. H. Haughton.
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04
Getting Used to En-.

II just have heard Of the arrival of
the third child in the Jones family"
remarked the woman. The announce
ment of the tirstborn was made by
beautifully engraved cards tied with
tiny white ribbon, the second was by
telegraph, and this third one. though q
much wished for boy, was made mere.
ly by postal card. New York Press.
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04

Mr. d-Well-er-yes. since
you ask me, | was thinking of consult
ing a fortune teller Miss Coy-To find
out whom you will marry, eh? MIR,
Backward Why-er-yes. y Miss
Coy-Why not ask me and save the
fortune teIler's fee toward the price of
the ring?
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04
Stilton Cheese.

The secret of making StiIton cheese
was for some time confined to the fam
lily Of the original inventors, who were
under an engagement to sell all they
could make to the famous Cooper
Thornhill Of Stilton. Being thus to be
obtained of him alone, it received the
appellation of Stilton cheese, but it
would have been more appropriately
named Wichcote cheese, being first
made in that village, on the eastern
side Of Leicestershire, about thirty
miles from Stilton.-London Standard.
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04
A SWOLLEN law

is not pretty nor pleasant. Whether
it's caused by neuralgia, toothache or
accident, Billiards. Snow Liniment will
reduce the swelling and relieve the
pain. The great and sure cure for
cuts, burns, bruises,
and all aches and pains.
Sold by Ackerman-Stewart Drug Co.
and J. H. Haughton.
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04
Doubted the Statistics.

How did Harkins act when he
heard he had triplets in his family?
He could hardly believe his own
census. "-Boston Transcript.
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04

OOulitNs NHhLtSIy.
Agnes Munlay, Complainant, R,u for
VS. TI-II.i ~
Lovett Munlay, Defendant. DiNofee'
1t appearing by affidavit appended to the
bill filed In the above stated cause that
Lovett Munlay, the Defendant therein
named Is nonresident of the State OF
Florida, and he is a resident of the
United States, to-wit: Sylvania, in the State
of Georgia, and that he Is over the age of
twenty-one years, and that there is no person
in the State of Florida upon whom the SER
vice of Subpoena would bind such Defend
ant; IL is therefore ordered that said nom
resident Defendant be and he is hereby re-
quired to appear to the Bill of Complaint
flied in said cause on or before
MONDAY, THE 4rH DAY OF APRIL,
A. D., 1910, otherwise the allegations of said
bill will be taken as confessed by said De-
PENDANT.
II is further ordered that this Order be
published once q week for Five consecutive
weeks in the Palatka News, u newsE aper
published in said County and state.
Witness my hand and official seal this, the
18th day of February, 1910.
[Sea1 HENRY HUTCHINSON,
Clerk Circuit Court.
By ]. C. Balls, Dep. Clerk.
N. I. COKE,
solicitor for Complainant,
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04

Doan's Regulets cure constipation,
tone the stomach, stimulate the liver,
promote digestion and appetite and
easy passages of the bowels, Ask your
Druggist for them 20 cents box.
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04
She Could Talk.

Cynicus-That girl never says much,
does she? Sillicus- Why, she talks all
the time. Cynicus-That doesn't alter
my contention Philadelphia Record.
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04

Sex Proportion.
Statisticians agree that the popula'
ton of the world averages 100 women
to every 100 men.
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04
RACE SUICIDE

is not nearly the menace to increase in
population that deaths among infants
are Eight out of ten Of these deaths
are directly or indirectly caused by
bowel troubles. McGees Baby Elixir
cures diarrhoea, dysentary, sour stom-
ach and all infant ailments of this ma
ture. Just the thing for teething
babies.
Price 25c and SOC per bottle.
Sold by Alderman Stewart Drug Co.
and j H. Haughton.
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04

The thicker the grass the easier to
mow-Alaric.
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04

Our wealth is often snare to our.
@lves and always temptation to
otherS.-Cotton.
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04
Order For Publication.

In the Circuit Court Eighth Judicial Circuit
Putnam County, Florida-In Chaneery.
Agnes Munlay, Complainant, Rul for
The Palatka news and advertiser. [volume] (Palatka, Fla.) 1908-19??, 1910-03-04

A series of special revival meetings
will be held at the Howe Memorial
Methodist church commencing on Sun
day the 18th inst. TO continue 10 days or
more. The preacher for the occasion
will be Rev. Howard Dutill, pastor of
St. James Methodist church, Palatka,
one of the ablest men in the Florida
Methodist Conference. Rev. John H.
Davis, pastor of the church says: 81
ask that every Christian make special,
earnest request of God that these meet
ings may result in the salvation of many
souls"
The Southfield Bible Conference
oIened for its Seventh Annual session
at the Auditorium last Saturday and will
continue until next Sunday night Rev.
DIR. c. |. Scefield of Dallas, Texas,
preached at the morning and night ser
vice on Sunday, while Rev. L. S. Chafer
preached in the afternoon. Rev. DR..
Scofield is scholarly man and great
preacher, and there is no doubt that the
people of Crescent City will avail them
selves of this opportunity to hear this
noted divine. Mrs. Chafer accompa-
MED her husband this year and presideS
at the piano. The beautiful singing of
Mr.. and Mrs. Chafer is also an impor-
tant feature OF the meetings.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1910-04-12
BUSINESS AND REALTY

Financing OF the proposed Peery
building 20 be erected az the north
west corner Of West Temple and Third
south streets s said 10 have been prtc-
ticany completed. and plans for the
building win be decided on shortly.
The intersection OF Second South and
state streets is being asphaited, after
being torn up since last fall.
The Baptists have bought 71xsI feet
at ninth South and Lincoln streets for
1880. ON which 10 locate southeast
mission.
The Union Life Insurance company OF
Chicago has been granted permission 70
10 business IN this state
According To udviccs from New York
Samuel New house. who arrived from
Europe Friday, has Just closed deal
with a large Insurance company for
$500 COO worth of Newhouse hotel stock.
The theater viii be- completed IN Oc-
tober and will open with Harry Lauder.
The theater will cost $500. 900 and viii
seat 600 people n IL also stated that
Mr. Newhouso has also arranged for
the building OF 40 modern homes in
Newhouse Park this summer.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1910-04-12
HAYES AND THORNE
PLEAD NOT GUILTY
Confessed Murderers Of George
w. Fassell in Court
Today.
BOTH ARE HEAVILY lRoNED
When Called Before the Bar Both As
sumo a Bold Front and an Tn
concerned Department

James Hayes and Harry Thorne. the
confessed murdercrs Of George w. Fas-
sell. this morning entered pleas Of not
guilty Ia the charge OF murder In the
FIRST degree before Judge Lewis In the
Third district court The men were
brought into the court room under
heavy guard, as usual. Hayes, who Is
the older man and considered the ring
leader IN the plot. was arraigned first.
His attorney. James Pardee, MED
demurrer TO tho information. claiming
insufficient facts we're stated therein to
constitute a public offense. Judge Lewis
overruled the demurrer and called upon
the accused 10 stand up. When asked
to plead. Hayes replied mot guilty
and his trial was set for Tuesday,
June T.
Harry Thorne. the youth who con-
fessed 10 having done the actual shoot
ing which killed Fassell also entered
a plea Of not guilty When called be-
fore the bar OF the court he tried to
nut on a bold from and affected an
unconcerned smile while the judge was
reading the charge. His nervousness
was apparent In his shuffling gait ana
tv,itching OF his countcnance, however
ana he seemed relieved when ne was
renanded 10 the custody OF the ON
GERS. Thorne's trial was set for wed
nesday, June 5.
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1910-04-12
LATE LOCALS

Approved by the Nc. or.-Mayor
Bransford this morning afixed his Of
fetal approval 10 an the acts Of the
city council Monday evening.
Canadians 60 Mect--Thc Canadian
association ~ Salt Lake city viii meet
this evening az the residence Of Free
man Mornlngstar. at 1917 east South
Temple street.
bad Chimney Causes Firc-A de-
feotive fue was the cause Of "a small
blaze at the home Of J, @ McNickles.
224 west First South street at IFS
this morning The alarm was answered
by CHIEF Giore and the hose md
chemical from No. 2 station. The
damage amounted 90 only So
Mrs. :. ". Bahcock nyalesccnt--
Mrs. S. n Babcock Is conValescent
from an operation AZ 81 Marks hos
pital 50 that she was able 10 be re-
moved TO her home this noon
Orphcus Club Nusicaic-The or
pheus club will sing this evening, be-
fore the Rowland hall students, with
VIII Sibley as the soloist
Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1910-04-12
BIG CATTLEMAN HERE.

w r.. Oxen ~ Wells New, N the nrm
OF O'Ncl and Capen was in Salt Lake
on business Monday, guest at the Gull
len. The O'Neu-Cnpeu Cattle company
owns 5000 acres Of land bon Elko coun-
IS. embracing % large ranches. At these
ranches they now have upwards ~ 1000
cattle and 500 ewes The ewes are worth
81 r. head The stock and sheep expert
enced rigorous winter but the losses
were comparatively slight am coming 0ut
Of the winter ln good condition. Severe
cold and not excessive snow was the
greatest trouble ln Elko county last
winter The sheariuE az tho ranches As
now ln fun blast the hecces averaging
seven % seven and half pounds Go The
head. Their sheep are of the coarse wool
variety. mutton being tho aim OF tho
prupriefurs. The lamb Increase will De
close fp lHo00 tnls surIng Recently "a san
Francisco Hrm contracted FOR "a large
numbrr of Nevada lambs to he delivered
at four months of age al 81 apiece. They
win weigh about 90 pounds al that age
and are for slaughter.