The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1910-09-24
.S|EGEL CO.'S STORE
APERFECT MODEL
Establishment, Newly ReAtted and
Enlarged, Takes Rank Among
Finest Stores In Country.

There Ii not finer establishment
In the United States, devoted to
women's ready-towear suits and
gowns. than the b. Siegel Co.'s De-
troit store. according to the testi'
mony OF those who come In close
touch with similar stores throughout
the country. Since last May, the
Siegel store has been undergoing ca
tensive alterations. The addition OF
a sixth story to the building gives
much needed space. Although the al
terations are still Incomplete, the
opening Of the fall season and the
increased number OF shoppers brought
to the city by the state fair. made II
necessary for the Arm TO throw open
all their floors, despite the presence
OF workmen.
The new sixth floor Is given over
entirely to the alteration department.
II Is lighted and ventilated by win
dows on three sides and huge sky
lights with prism glass. flood the
| room with n brilliant light very CRATE
| full TO the army OF over 200 men and
| women tailors and dressmakers who
work upon the altering OF garments.
| Specially built tables and chairs are
provided for the seamstresses, with
green shaded electric lights for use
when artificial light is required. Spe-
/ cially constructed wardrobes contain
the garments TO be altered. the fine
chiffon and silk frocks being kept by
themselves, the cloth skirts having
Il ,k 81 nd
coats, SO that none OF the original
freshness 10 married by possible crush
ing. Sewing machines. run by cleo
tricity, whirr away under the control
OF expert operators. This new alter
alton room Is considered a triumph
In the way Of good ventilation, light
and hygienic surroundings. The EN-
ployes have every comfort and con-
venience and the result Is a gain in
the quality OF the work and the
promptness with which II Is turned
out.
On the floor below, the flfth. hand
some individual fitting rooms open
! of q main reception room. The walls
are In delicate French gray and gilt,
In the style Of Louis XIV. with old
blue carpet and furnishings. The mt
ting rooms all have triplicate mirrows
so that miladi can see exactly every
angle of her suit or gown. One ROOM
carried out in delicate rose pink, Is
kept exclusively for the display and
| fitting of the most elaborate and ex'
pensive dresses kept by the Siegel
firm. A large room called the pin
ming room" Is adjacent TO the recep-
ton room, and II is here all coats
and suits are given the first trying-on
and pinning.
The entire fourth floor Is given
over to the display of coats. suits
dresses and hats for infants and
children and misses. On the third
floor, gowns only are shown and or
the second. suits. coats and furs. Or
these two floors entire new fixtures
have been put in. all Of soft brown
Circassian walnut. Mahogany still
holds it's own on the first floor. where
waists, separate skirts and petticoats
are crowded in attractive profnsior
OF material and style.
The windows OF the Siegel store
are famous for their attractiveness
Throughout the establishment there
is an air OF metropolitan taste and
snartness. and in the quality ant
style OF the garments displayed, tho
reputation for superiority, the firm
has acquired Is everywhere apparent