Daily Arizona silver belt., 1910-05-13
Lawson Finds New Way for Extracting Nimble Dol
 lars Easily
WANTS ONE CANINE
 FOR A COMPANION
Man Who Exposed System Sure of Winning $2,500
 on Dinner Bet

BOSTON, Mass, May 12.-The more Thomas W. Lawson has seen of men the better he likes dogs, and so he has advertised for a bull bowwow for pal.
 The optimistic State street broker has made wager that he will win his pal-bulldog within thirty days He bets that he will also have made $2,500 through the sale of bulldogs that he will pay for his advertising, and he will have in his pocket another $l.000 which will be contributed by the men with whom he made the wager.
 An After Dinner Idea
 The idea was born at little dinner attended by MT. Lawson and some ad- vertising friends. There were nine men at the banquet. They had reached the black coffee point in the program when they began to talk advertising Mr. Lawson said something like this:
 ''You can sell anything of buy any thing or accomplish anything by proper advertising, l know what I'm talk ing about. I've done some advertising in my time.
 FNow, I want bulldog for a pal out on my farm. mi going to adver- tise for the kind of dog l want. In thirty days I'll have the dog. I'll also have $2,500 as the result of the dogs m get and sell. This will pay for all my advertising, for Il advertise in the right way, and that takes money"
 "You can't do it, Lawson,' one of his friends declared
 FWell, now, just to make it interest ing" suggested Lawson, "I'll make a little bet to that effect. If I do it, will you gentlemen be willing to pay for another dinner and hand me 5000 for my trouble if promise to make like return if l lose?n
 Fastidious About the Dog
 ''Sure thing!" came back in chorus.
 You're on,' quoth Lawson.
 Then began MT. Lawson s advertis- ing stunt in search of the palbow-wow. His advertisements are Lawsonesque. He has lid down specifications for a dog that probably only existed in MT. Lawson 's imagination and heaven. It must not be hot weather dilletante, and its training must be such that it can trot "round and round the garden paths without unpetaling pansy or un- nesting a tree toad.
 That s the kind of a pal bull bow WOW Mir. Lawson, wants. He says he knows that it is a rarity, but he knows that there is such a one somewhere.
 'There is just such a one as I de- scribe, " he declares, ''paling with the s,tn l., h.n.- e., 1, daughter there, or in the eye of the kennel man as a rare sort somewhere, and it is him that I am after. '
 Campaign Two Days Old
 The advertising campaign began only couple of days ago, and already his secretary, his kennemen and all of the force on the big estate, Dreamwold, at Scituate, have been offered all kinds of dogs-bull, part bull and anti-bull, for prices varying with the nerve of the would-be seller.
 Down in Mr. Lawson's State street office hangs a big red collar with the brass trimmings all shined up ready for the newcomer. Facing this dog col lar that hangs from an electric light fixture is four-foot oil painting of the English bulldogs now at Dreamwold, and they are almost lifelike with a look of disgust at that hanging dog collar
 A dog has always been MT. Lawson s sole companion about Dreamwold on his walks about the farm every summer day The little Boston terrier that had roamed about the big manson, undis- turbed, by maid or butler, was killed last summer.
 Mr. Lawson's kennels are full of blooded dogs, from Russian wolfhounds down :o the tiny tippets but in all this assortment MT. Lawson failed to pick out. real chum dog, and has been looking for one ever since his pet was killed.