The Daily Missoulian. [volume] (Missoula, Mont.) 1904-1961, 1910-03-23

meeting, ana ne urged ihat All tue
suggestions contained in that letter
be carried out 10 the very letter.
"cleanlncss has been said to be next
to godlness," said Mr.. Moody, but
| am sometimes inclined 10 place II
first, for all the good people | have
known were clean before they We're
godly."
The speaker then resumed the dis
cnssion of municipal advertising. He
said the main point to consider Is the
scope Of the advertising and the
proper distribution OF II. In regard 70
the ground to be covered, Spokane had
adopted the policy Of giving as much
space in her advertising 70 the coun-
try about her and to her neighboring
towns as to herself Mr.. Moody paid
splendid compliment to August
Wolf, the publicity man OF the Spo-
kane Chamber of Commerce. who ~
the best man I'm his calling I'm the
world. He told of the vast amount of
good advertising which Mr.. Wolf had
given Spokane: s3,000,000 would not
cover the cost of the publication of
Mr. VOLTS articles had that been paid
for at space rates. but they had been
so presented that they were valuable
as news 10 the papers publishing
them.
What TO Advertise.
Missoula. said Mr.. Moody has much
to advertise In herself She has
splendid Neutrality-suspicious., churches
and delightful homes-but he had been
disappointed to note the absence of a
Y. NJ. G. A. building, Then the visitor
talked at some length upon the ad-
vantages which come to n city from
! the possession of such n building.
! You bankers win receive bls returns
from every dollar you invest in a
Y. NJ. c. A. building" said he. you
4 business men will reap greater profits
! from such an institution than from
any other investment you could make.
| There is not a business or an industry
in your city which will not be bet
tered by the establishment of Y. M.
c. A. here, Don't hesitate about It,
See that you have one at once"
As to where 10 send the advertising,
Mr.. Moody said he had talked with
Secretary Breitenstein and had found
the local system excellent in this re-
spent. The main thing is /, answer
/ queries quickly and then follow up the
letters with such detai q iniorGta
tion as IL available.
Funds.
1T takes money to carry on this
work. continued Mr. Moody. I'll
takes money and 1t takes lots of 1t
there Is no rule to lay down and there
Is no advice to give except to go oul
and get 1t. Sometimes II may seen
that the burden of this work falls un.
duly upon II few But you will find
that there are always some who vii
give and In some way the none,
comes"
Mr.. Moody then gave detailed
statement of the money witch Spo
kane spent last year: the total va,
more than 100000 and there will be Al
much spent this year again. Tha
made some of Mr.. Moody's audienc,
sit up and take notice, rememberin,
how hard struggle Missoua had las
year to raise s3, 500.
! Go after the farmers" was Mr.
Moody's next counsel. Don't rusti
for new business men In your city bu
, get farmers and push the development
OF your country. Tha. is what wil
) make your city grow Keep pushing
development. Never stop Look afte
the country around you and your cit
will take care of itself"
Mr. Moody closed with an lnvltatio
: to Missonla to take an active interes
In the National Apple show and In tn
9 later display which Is to be made @
western apples at Chicago.
Q A rising vote of thanks was ex
tended TO the visitor and the NEE,
8 Ing adjourned.