The Bemidji daily pioneer. [volume] (Bemidji, Minn.) 1904-1971, 1910-07-25
SENATE REPORT Anglers
ADVERTISING WRITERS
Association Of Clubs Draws Resolu-
tons Asking for Impartial lnvesti-
CATION by Congress.

St. Paul, July 25-(Special Re
Gently committee of the Senate
which was instructed to investigate
the high cost of living reported that
the increase in advertising was re-
sponsible for it in great measure.
Last week, the advertising men of the
country met and drew up some reso.
lutions. in which are embodied the
basic principles of the advertising
business. The resolutions were sent
to the Senate, and are as follows:
WHEREAS:-A committee of the
United States Senate having made
an investigation of the cause of the
increased cost of living, and having
incorporated in its report of said ir-
vestigation a statement to the effect
that advertising is to blame for q
part of said increase in the cost of
living; and
NEUTRALITY-SUSPICIOUS. is the
life blood of business; and -
WHEREAS volume of ad-
vertising is barometer indication
of the prosperity of the country; and
WHEREAS: - Advertised com.
modities are acknowledged to be
standards of quality; and
WHEREAS history of ad-
vertised articles shows one, or all, of
three thing: lower price, better
ment of quality, or improvement of
service; and -, h. .s~..-.....-5
WHEREAS:-The improved stand
ard of living in the United States of
America is directly traceable to the
increased distribution of high.grade
food clothing. furniture and other
necessities of life; and 49,.
NEUTRALITY-SUSPICIOUS. of :. the
volume of advertising they carry the
newspapers, magazines and other
periodicals are enabled to give to
their readers many times the value
of the money spent for subscription
in the class and character of read
ing matter provided, as we'll as in
the quantity thereof; and
MISUNDERSTANDING Gre
ates greater demand for an arti-
Gle, and by reason of that greater
demand greater facilities are re-
quired for its production, and
greater producing and distributing
facilities invariably lower the cost
and increase the service to the
consumer; and .,...-~
WHEREAS:-The develop
ment of the commerce of this
country depends upon advertising
to an enormous degree, and conse-
quently the wage of the laborer
and the profit of the dealer are
directly dependent upon advertis-
ing; and = ri:
WHEREAS:-The expense of ad-
vertising any commodity of general
sale is absorbed unconsciously in the
greater volume of profits from an
increased sale even at reduced
price, therefore
BE 1T RESOLVED by the Asso.
citation of Advertising clubs in con-
vention assembled: That we deny
and depreciate. the misleading and
unfounded allegation of the COM
mittee of the Senate of the United
States that advertising is in any
manner responsible for the increased
cost of living, and, further
BE 1T RESOLVED:- we
hereby earnestly request the Con-
gress of the United States in either
or both of its branches to appoint
committee or joint committee
to investigate thoroughly and con-
scientiously the development, growth
and purpose of advertising in all
its aspects, with especial regard to
the cost thereof and to the manner
in which said cost may or may not
affect the price of the commodity
advertised. And be it further
RESOLVED:-That we regard
such an investigation as imperatively
necessary in view of the stigma
which said report of the Senate
committee has placed upon adver
Using, and that the knowledge, ex-
perience and facilities of each and
all members of this association will
be placed at the service. of such