The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1910-01-05

10 JuuSe an Agricultural Paper. !.
Carefully look at the advertise
ments. If you find sure cures for can
GER, rheumatism, etc., remedies to
make fat people lean and lean peo-
pie fat etc., then it is not worth
while to read any further. Quack
medicines advertise in quack pa
pers.
1t is needless to state that none
of these three papers takes adver-
tisements Of whiskey or patent med
icines--for man.
With this predatory statement let
us now turn to the advertising pages
Of these three prominent agricul-
tural papers and ascertain if there
In is line of advertisements in
keeping with the high moral tone of
their editorial utterances.
In all three Of these papers and in
most other agricultural papers Of
the country have appeared within
the present year, large display adver-
tisements Of one Of the most fragrant
and gigantic frauds Of the day, the
so-called stock food preparations
These stock foods, medicines, condi-
tion powders, or by whatever name
you may choose to call them, have
been exposed time and again by the
experiment stations, veterinarians,
and stock men, in every way it is
possible to expose such a fraud.
Are the editors and owners of
these papers familiar with these
facts? Do they know that these mix
lures are frauds, and that in adver-
tising them they are accompllces in
the perpetration Of a fraud on the
very persons whom they profess to
desire to serve and whom it is their
duty to protect? Such is almost in
conceivable; but it is equally impos-
sible to think that men Of such broad
knowledge along other lines can be
Ignorant Of the fact known by thous-
ands that these so-called stock foods
contain no medicinal virtues and
sell for price as far beyond their
real value, because of the advertis-
Ing they give them, as the gold
brick of the confidence man. We can
not We will not believe that these
pious editor-Owners are knowingly
and FOR price, party to this
scheme for swindling their readers,
but If they are not, then they
are ignorant-criminally ignorant
which is simply impossible.
"Quack medicines advertise in
quack papers" In TIN q same issue
or the paper in which this truism is
editorially proclaimed, we find ad-
vertisements of three remedies guar
anteed to cure ring-bone and spawn.
two sure cures" for "heaves" and
one for rheumatism. Some or all
OF these patent medicines are also
advertised in the other two of this
trio of leading papers and in prac-
ticaliy all other farm papers. The
editor-owners of these three papers
presume to give veterinary advice
to their readers and then with bra
zen effrontery advertise, and thereby
tacitly endorse, a remedy claiming
to cure 'heaves." We submit that
one who presumes to give advice on
live stock and veterinary matters is
! ineXcusably ignorant if he does NOT
know that by the very nature of the
disease 'heaves' is incurable. These
so-called cures for rheumatism and
heaves and all these SPAWN cures are
frauds, pure and simple, and the
merest tyro knows it.
Any paper that claims that il re-
fuses an advertisement of a rheu-
matism cure for man because il
knows 1t to be fraud and then ac-
cepts an advertisement OF a rheuma
tism cure for the horse, is simply re-
| lying on the ignorance of it's readers
to save the exposure of it's hypocisy
lf these papers, and all others that
refuse advertisements of patent med
J icines for man and accept them for
( live stock, know that the former are
fraudulent they also know that the
latter are equally fraudulent. II
| they refuse the one because thew are
too jealous of their readers interests
to enter compact to defraud them.
they would refuse the other for the
same reason. We are, therefore, re-
luctantly driven to the conclusion
that they refuse advertisements of
patent medicines for man because