New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1910-07-06

dog in Liverpool and, observing the
delight Of his audiences, planned a
wonderful campaign for London.
The Snowman rented a private house
in Grafton street, Mayfair, hired full
staff of servants, who were liyeried as
if they were serving royalty, and sent
out few invitations to great folk,
none to people without titles, to call
on the general The generals after
Moons at home became craze with
London's highest social set. Titled
folk without invitations went to the
Grafton street manSion-and were
turned back! But they received cards
the next day.
Then Egyptian hall, in Piccadilly,
was engaged for exhibitions, and there
followed "a rush Of visitors in which
the wealth and fashion of London were
literally represented" But the great
advertiser was only beginning his cam
paign. lie wanted a command from
Queen Victoria to show the general to
her, and he got it.
Jenny Lind Greatest Triumph.
1t is generally agreed that Barnum's
greatest triumph and the feat most
easily compared with present day sim
liar amusement activities were the en-
gagement and tour Of Jenny Lind.
In the fall of 1910 Barnum began his
negotiations for bringing Jenny Lind
to this country. He had never heard
the Swedish nightingale" sing, but
went into the venture solely on Miss
Lind's reputation abroad.
Jenny Lind and her company Of art
lists, her servants, secretary and COM
lantic Sept. 1, 1850, and so marvellous
~ had the Snowman worked up the
public regarding the songstress after
educating them to the fact that she
was not a museum curio that the city
celebrity mad, welcomed the singer as
if she had been soldier hero returned
from conQuering foreign possessions
for us.
Even Barnum was satisfied with the
result of his master press agency
work. He announced the first Jenny
Lind concert at Castle Garden Sept. II
and hopefully awaited results. The
receipts at the first concert were ST.
S64, of the second $14,2O3, but the last
of the first New York series brought
the nights receipts up to $16,O2S. Then
Boston was visited, and there the first
night the receipts were $16,479.5O-to
! hear one woman sing!
Receipts Over 100000.
The total receipts Of the ninety-ive
concerts under the great shoWman's
management were $712, 161.34. That
odd cents is the result Of figuring
some Spanish money taken in Cuba
into United States money. For those
ninety-ive concerts Barnum paid Jen.
ny Lind net-free fro m all expenses, re-
bates under the contract, etc.-$176,-
675. .-
Yet five or six years later Barnum
was broke, dead broke, from the I'M
expected recoil of land speculation
combined with an Industrial enterprise
to which he had devoted much capital
and time taken from his amusement
enterprises. His friends proposed q
benefit performance in his behalf. He
refused it, but did re-engage Tom
Thumb for another European tour and
also took over to London an "Uncle
Tom" company and began at once tc
| mako q new fortune with these two
attractions.
Soon he was again in the full swing
of the show business on both sides Of
the Atlantic, and not many years after
!, the youngsters of that time began say
| ing cents for the visit of sP. T. Bar
NUNS Greatest Show on Earth
The great Snowman lived to be
eighty-one, with fortune smiling upo1
him and many friends at his side.