Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-01-17
WOULD send OUT
GAR TO ADVERTISE
NEW MEXICO
Ration Man Has Scheme to
Push Claims Of This Terri
tory Before Eastern Buyers,

John Mueller, a real estate dealer
Of Ration. who has up-to-date ideas
about advertising. is now pushing a
plan among the real estate men of the
territory to advertise New MeXico's
claims in the east. He proposes that
in cooperation with the Santa Re
railroad and the immigration bureau
Of the territory, all commercial clubs
ana real estate dealers join in a plan
TO stock one or more cars with first
class exhibit stuffs and send them
through the states, the Santa Fe rail-
road being invited to pay the cost of
transporting the car, IN a circular
letter which he has sent broadcast
throughout the territory Mr.. Mueller
SAYS.
Ration, n. NJ. Jan. 10, 1910.
Dear Sir: There is at the present
time Il great demand for farms and
homes. Other western states are en-
%deavoring to get their share of inn
migration. New Mexico should, al
this time, advertise its advantages and
interest some Of the people who come
west. one of the best and mos sue
cessful methods. and one which has
heen employed by the large land com
panies in the northwest and Canada,
also by James j. Hill, the railroad
mar ana empire-builder of the north
west. is 10 supply a ear with an agri-
cultural exhibit. in charge OF q good,
competent man, to Lecture to the peo-
pie and hand out printed matter. This
car should go from town to town
through the several central states,
thereby thousands of people with
means would come to New Mexico, in
stead oil the northwest or Canada.
NV plan is as follows;. That each
town on the santa Fe railroad in the
territory Of New Mexico select a COM
mittee. II hat this committee, with
the unanimous backing Of all the
commercial clubs of the several towns,
approach the proper officials OF the
santa Fe Railroad company for the
purpose of getting them to fufnish-a
ear in which to place an agricultural
exhibit to be sent to the east. ana C
transport that car from town to town
through the rich agricultural districts
OF the central states, and to Keep i
there a year; tina the territory Of New
Mexico furnish one or two demon
SlTtIOiS W 1NN3itt-AHe I'LL
each own along the Santa Fc railroad
either supply an exhibit Of their own
or contribute toward in general
as will be found best. IT may be
necessary for the several committees
to each appoint a representative, te
meet at some convenient place, u
work out the details Of this plan. II
would be well TO have real estate
men appointed on these committees
as FAR as possible. They are directly
interested IN getting immiaration' and
are more familiar with what is re-
quired to interest eastern people e
come to New Mexico.
The only possibility of this plan
failing is the refusal Of the Santa Fe
70 furnish and transport q q free OF
charge. Considering the immense
country tributary to their lines in this
territory, one would not expect q re-
fusal from them. However, 1t will be
wen to effect a complete organization
OF all the commercial clubs in ordet
To give this movement effective back
ing. Another matter hat would be
of great help 10 interest people is the
building Of a booth on the railroad
premises, in each town where trains
stop. and supply it with u fine exhibit
Of agricultural products Y prlnteu