The Richmond Virginian. (Richmond, Va.) 1910-1920, 1910-03-16
MOSBYS MIGHTY MAGNET
FOR FEMININE. FANCY
Popular Established Dry Goods Firm Has Spring Opening
and Delights the Ladies-Complete Assert
ments Shown IN All Branches.

Feminine dreams Of Eiiysian fields
seem 10 have materialized In the
spring opening of J. b. Mosby & COM
pany. the popular Ladies' Firm" of
Richmond.
Fifty thousand feet OF floor space
are bestrewn and bedeeked with
feminine necessities and necessities,
and the display OF perquisites for
milady's toilette charms and Statistic.
the most critical and punctiilious.
This firm, known for decades for the
high quality and standard OF its goods
has out Mosbied Mosby, and now
shows an assortment OF dresses, goods.
millinery. dress trimmings and other
thing near and dear TO the feminine
heart that has seldom been equalled
In the South and never surpassed In
Richmond.
Spring Opening.
The spring opening of this famous
dependable establishment has made II
the mecca for selective patrons and
those hard to please. For years this
firm has found Its easiest task to be
thoroughly satisfying and delighting
the hard to please. In a word. Mosby $
Is different. 1t does not look like a
department store. nor is It.
Throughout the fifty years Junius
B. Mosby. nes/pr of the firm, has
been associated with the retail dry
goods business in Richmond, he has
adhered most closely to the old school
dry goods store which has in stock
everything a lady or the highest re.
finement and social position could de-
mand in the manner of wearing ap-
parel. but entering into no COMPETE
ton with the butcher, baker ard
the candlestickmaker.' The patron
n n etn hno -
high and select quality, and knowing
that there wears were to be laid before
ladies Of the most descrimi ma ting
type. management has always gath
cred Its varied and diversified assort-
ments OF dress goods, trimmings and
ready to wear garments with rare
choice and consummate satisfaction to
the firm and those who purchased.
The dissimilarity of Moshy's to
other stores liz apparent to the visitor
without going further than the front
door. 1t appears to be a store essen
TALLY for women and the tiny tots,
and examination Of the multIfarious
counters. cases. tables and racks dis
closes little that would not become
the dignity of the first lady In the
land, and everything that any woman
might choose to wear on the street, in
dishabtlle or at smart, formal func-
tions.
Complete and Choice Collection.
A more complete and choice coIlec-
ton OF one-piece dresses for street and
house wear. or smartly tailored suits
OF sergeS worsted or fannels, than Is
seen in Mosby's would be difficult to
imagine. These garments are OF the
latest fabrics. hues and cut, and the
waists have way of setting better
than ordinary waists, and the hang of
the skirts is individuaiistic The
tabernacle suits are of the widest
range, both as to materials, colors.
ornamentation and fit. There's the
suit for the prim and petite young
miss, and beside 1t her mother will
find suit that will answer her every
requirement and exaction.
The display OF waists Is most elabor-
| ate and runs the gamut of color, style
| and material. The lingerie waist "a