Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1910-09-30
GREATER GEORGIA PLANS
OUTLINED BY SECRETARY
People of State Are Asked to
Suggest Plans For Great
q Campaign

ISOLATION. has issued a letter, outlining
the plans for securing the $1,000 FUND
needed for advertising the great re-
sources OF Georgia. calling attention 10
the ORGANIZATIONS purposes Tor the
states development and asking sugges-
tsons from the people Of the state the
letter follows:
LETTER OF SECRETARY.
The ways and means committee or the
Greater Georgia association has put
upon me the burden OF raising sZo,V"o lot
advertising the state. have undertaken
the task on provision that the members
Of the association and newspapers wouio
help me. Most OF the state papers have
promised and I can always rely on the
local papers TO do. their part
In beginning a campaign for this fund
the first thing that occurred 10 me
was that the people who gave II would
want TO know beforehand. how II Is 10
be spent or rather TO have a general
idea about IT, That was what / wanted
20 know and I supposed other people
were like me. None Of US want 10 buy
pig in a bag and least OF all DO care
full business men from whom this money
As TO come / believe when they know
what fs TO be done with IL the people
win gladly contribute the amount and
more.
What does the Greater Georgia asso-
citation want with s25ooo7
am not authorized to speak fully, but
being a member OF the advertising COM
nittee. I would propose that the money
be spent IN three general ways:
F.rst-seIect the best products from
the state and county fairs that are TO be
held In Georgia this fall. load them on
railroad cars. put In q carefully selected
exhibit OF our minerals. provide one car
with a complete stereopticon show with
riides Of all products, resources ana
scenes that cannot be carried. send along
q dozen OF our best takers and lectur-
srs from the schools. colleges and pub
Iicity fraternity. and let this train spend
from three 10 six months in the great
renters OF the east and middle west. Be
sure 10 send shead OF this train a good
press agent who would insure big audi
ences for the train at every stop.
PUBLISH RESOURCES
second-Have published a complete
rarnphlet literature on the roducts
and resources Of the state. specifying in
each pamphlet and Illustrating fully and
accurately with good pictures the pro-
duct. resoutce or industry treated. Let
these pamphlets be prepared under the
supervision OF the state. to give them
verify and prestige. The actual writing
and compiling would not have to be done
BY the authorities. as scientists are not
usually good boosters. but there are
plenty OF good publicity experts to be
had who know how 70 phrase and paint
the truth in an attractive way.
would suggest that a hundred thou
sand copies each OF the following bulle
tins be published for this campaign:
(a) on minerals and timber, hardwood
and pine
OBJ Staple crops.
(c) Fruits and vegetables.
tdD Stock raising and poultry.
(e) Manufacturing.
90 Water powers
(gl Highways. harbors. railroads.
Oh) Health. climate. resorts.
% Soils. lands. prices and dealers.
% Schools. social religious, eleemosy
nary.
There may be others have not thought
OF which would add value to the work.
Each OF these should be complete. For
instance, the one on water power should
have a complete list OF all developed
: powers and those that may be developed.
Indicating where they are and present
ownership. II should have pictures OF
every type Of the horsepower each has
or may develop with the possible bust
ness for which Il is or may be utilized.
The school pamphlet should show COM
plete resume Of our school system. the
number and grade of all schools. num-
Der OF pupils. amount spent to build and
maintain them. pictures OF every type
Of school in the state, full informa-
ton about our social conditions,
-hurch directory Of the entire state, a
full list Of hospitals and sanitariums.
asylums, orphan homes and elemosy-
cary institutions. The vegetable and
fruit pamphlet should show every variety
OF vegetable and fruit grown In the
state where II can best be grown, the
amount grown per acre, cost OF pro-
cuction. selling price. profit. time plant
cd. harvested. how and where marketed.
seed. most successful methods and such
knowledge that IL generally asked for
By inquirers abroad and at home.
ADVERTISING CAMPAIGN.
@Third-The third and last method 10 be
nsed IN this great plan OF advertising
ne state should be a liberal campaign
% Newspaper and magazine advertising
m sections where we want settlers 10
come from This Is the easiest and
bruadest OF the three methods and would
supply the deficiencies in the other two
methods a. well as augment both
To sum up In short this advertising
szmpaign for Georgia. would,
1. Send out q train with products,
stereoptieon and lecturers to the centers
Of population
z Publish the resources OF the state
N pamphlets for distribution
= Utilize liberal space in newspapers
and magazines where IL would bring
people to Georgia
Why all this effort and expenditure.
Ehis advertising. this money!
Twofold: F1rst-To teach our own peo-
pie about our resources. what we have
and how to utilize them. TO inspire them
with greater respect for home. and
greater zeal TO improve our own oppor-
funIties.
second-To tell outsiders what we have
and TO OFFER and urge them to settle in
Georgia and help US to develop and en-
rich the state
Georgia needs people. We are land
poor by having more than we use and
people poor by having fewer than we can
use. Millions OF our fertile acres are ly-
Ing idle producing nothing and millions
KnEE0 HEART