Omaha daily bee., 1910-02-13
Clothing for
the Motorists
Nothing is Too Good for the Ameri-
can Automobile Owner to
Wear.

Nothing In connection with modern mo
toring calls for more intelligent treatmen.
than that Of suitable clothing for the mo
florists, especially those Of the gentler sex
TIL time was when any sort OF warm gar,
ment for winter or cool wearing appare
for warm weather, was considered suitable
for the automobile owner or his guests
That was In the days of the little oper
touring car, the fret models of which are
to bs seen In the museums Of the automo-
bile manufacturers, to be taken out and
paraded In the big automobile ~carnivals
now and then.
Today all this is changed. Nothing in the
history OF American manufacturing has
edualed the growth 2of automobile build.
Ing. One refinement of detail after another
has been put on the handsome big motor
vehicles, which are at times veritabie min
lature palaces on wheels.
Suitable clothing for the various stages
Of automobiling growth have followed, unit
at the present time small fortunes are
spent by persons Of wealth and refinement
on their motoring toggeTy. Nothing is
thought too good for the up-to-date mo-
florists, and the very ends OF the world are
ransacked to find the finest grades OF ma
terials to be worked up into raiment for
the motorists.
The automobile used to be stabbed in cold
and snowy weather, but not so today. With
the modern closed car, heated and lighted
Gt his disposal, the HotsrIst Is On the Sc
day and night in all seasons the year
around. Since the motor vehicle came into
general use the demand for furs for mo-
florists. especially for the women folks. has
been so tremendous as to threaten to almost
deplete the surface of the earth Of fur
bearing animals 1t Is not exaggeratinR
any to say that today the demand for furs
for motorists use lis greater than that OF
all other people combined, and the demand
Is constantly growing, for the automobile
is only In Its infancy. The best workmer
In every land are straining their efforts tc
shape the furs into the most fashionable
garments for the use of the automobilist.
Fashions change constantly in everything
for human wear, as is indicated clearly IN
the edict from the throne room Of China
that the pigtail must go, and that the style
OF clothing followed in the west shall bC
the vogue. Dame Fashion rules in the mo.
toring world as everywhere else, and this
successful clothier who caters to that tradG
must be up and doing from one years enc
to the other. He must keep up the very
latest wrinkle in supplying the wants OF
his motoring customers, anticipating theil
ideas in regard to patterns and materials
If possible. Originally it required but 6
very small part OF a modern clothing store
to carry the stock necessary for the mo.
florists. But times have changed and today
the automobile clothing and fur trade II
a business in itself. demanding enormous
capital and tremendous resources to face
the competition met with on every hand.
At regular intervals the buyers OF th'
big automobile clothing dealers and manu-,
facturers Of America flock to Europe ant
delve into the shops of the great London
Berlin, Paris and Vienna clothing design,
ers and furriers to get ideas and buy wha
they believe will suit the discriminating
owner OF the big American roadster ant
milady of the Limousine. 1t is the axiom
of the trade that Nothing is too good To-
the American motorists. and nothing be
yond the purse Of the owners of the road
locomotives in the land Of the Stars anC
Stripes"