The San Francisco call., 1910-11-03

Of course lines it only necessary the ad that
the goods be bought but there
heavily advertised lines that be purchased everywhere Such things
sewing machines paints shoes silver cut glass; jewe clothing
and furnishings be bought at only
the town and occasionally necessary of town purchase
certain brand OF goods 1t therefore follows that the prospect does
not know where he buy the advertised article he than likely
substitute the especially because many lines trade fol
lows tnndsP at least friendly feeling and respect for the dealer
Suppose having been convinced by the advertising buy
Adler haven't the least idea where obtain (this
ta9 and SO naturally tayone clothing store meet tayote
clerk and ask him what he knows about Adler coegian clothes tell
him they look good to and want a suit
What happens? First thing the clerk begins to hand out line of
talk about Ads beng good clothes all right and this holds
ton while he slips of entirely different make shoulders
and leads to admire the ht No, ISM Ader but
times of ten buy the because of friendship for the clerk
and my respect judgment OF ought written for
the booklet but didn't Nevertheless the advertising would have closed
the sale if had known where could have bought the goods
The thing applies other things Personally don't
know where to for Fones gloves Barton silver Royal tailoring
Sukna ties Kuppenhemer Clothes John Lucas paints Howard
watches New Home machines host of other advertised
things the merit Of which have been thoroughly convinced of through
the advertising My dealers carry Dents gloves Hamilton watches
HaSchafner clothes and the Universal tailoring company and
of them for advertised line they do carry
they usually able to talk down objection their line and
make sale.
Usually the neglect of such apparently small but extremely
important point which cuts down the from advertising And the
offenders blame advertising, themselves.
Local well as national advertisers fault giving
pe information only the whereabouts of goods but many
other ways.
You might argue of this letter coudn have been
thoroughly convinced the worth of Ade clothes he would have
hunted until he found them.
But please remember that there other clothes just good that
his regular dealer probably carried them; that the needed then
and there or he wouldn't have been trying it on
You might say that easily swayed having
for a anyway.
But will be pleased remember that people have other things
do besides looking up addresses busy you up
especially when other good merchants advertise other good merchandise
and give complete information $ -.
People will anywhere good merchandise response
good advertising, but they can't and guess where
Here instance that notice: lady when she
first San Francisco attracted by the advertising certain
coffee She thought from the advertisement that was the kind of coffee
she and her would like he advertiser made her his
her merits her where get it She said
weeks
before she finally located it.
There good coffee shpbaby had other things talk about
and she stranger
She Haht haye looked the directory telephone book but she
didn't And mighty few people viii
It's you furnish that information and all other information
that the people require about your place business your goods prices
If you get the full retuTns from your advertising
read your advertisements and they all
requirements. whether they have sales value
The Call has Of advertising copy of that for
think might help and you will phone Keamy SO Call representative
will call you.