The Garland globe. [volume] (Garland, Utah) 1906-191?, 1910-01-15
PUBLICITY WORK OF
THE HARTMAN LINES
Great Efforts Put Forth In Advertising
the West.

record for 1909, the passenger depart
ment of the Oregon Short Line Rail-
road company, under the directions
Of Mr. ID. Il. Burley, general passen-
ger agent, has good reason for feel
ing citation. 1t has seen general
travel increase more than 30 per
cent over past years. This includes
travel to Yellowstone Park; to the
Alaska. Yukon-Pacifc exposition
spring and fall colonist business
from the east, ana local traffic, all Of
which clearly demonstrates the awak-
ened and growing interest in this in
ter.mountain country and the Pacific
northwest.
This travel has not all been tran
silent, or tourist travel; much OF 1t
has remained with us, which the
miraculous growth Of Utah, Idaho and
the whole west clearly attests.
These great increases must not be
charged to chance" nor to the labors
OF a recent day alone. for back OF
them lie many years of ceaseless and
untiring effort along publicity lines,
thS Gig hoNlh5 VNVi btVh, SO"S
west, come west, come west!" The
call of the west has been heard after
these many years, and those who have
needed the call and have come west
have seen and have conquered; and
an immeasurably rich territory In
once-desert country is the answer to
that call to conquest, as exampled In
the vast agricultural sections of Idaho
and Utah that have been opened to
settlement.
The passenger department of the
Oregon Short Line company has spent
large sums Of money In directing at
tention to the scenic wonders and
the agricultural and commercial re-
sources Of the territory 1t serves.
During the year just past, efforts
along these lines have been redoubled,
among new publicity features adopted
being the Community Plan" a CO
operative arrangement between the
railroad and various communities, un-
der which individual booklets of a
very high order of merit, both from
artistic and argumentive standpoint,
are issued. Up to the present time,
some fifteen communities have enlist
ed this service, among which may be
mentioned such prosperous commune
ties as Boise, Twin Falls, Idaho Falls.
American Falls, HALEY. Blackfoot,
Pocatello, Bull, Burley, Rupert, Rich
field, Gooding, st. Anthony and 9th
ers. Outside of this, the Oregon
Short Line company, at its own ex-
pense, has recently published very
high class booklet, entitled Scenic
Idaho" which bodies forth in artistic
style the scenic beauties of Idaho,
written description being almost en-
tirely avoided.
In addition to Community publica-
folders are published from time to
time on a variety of subjects, as an
example Of which may be mentioned
pamphlet on the subject of Orchard
Heating" treating of the methods OF
"smudging" for the saving Of fruit
will appear from the press at an early
date.
For Yellowstone Park, a handsome
publication printed In four colors, con-
tanning an entertaining description OF
this wonderland has been published
each year for the last twelve years
under the title of Where Iusn the
Geysers," and this publication has
probably been as effective as any
other one feature In creating an in
terest In the park and in demonstrate
ing the advantages of entering via
the Oregon Short Line and the west.
ern entrance.
For the coming season, Mr.. Burley
has something under consideration in
the way of new publication for yell
lowstone Park. which, II II material.
ICES as hoped, and Is equal to expecta.
tons, will be a good step in advance
OF anything that has yet been pro.
duced by any railroad in the form Of
a descriptive booklet.
While the Oregon Short Line has
been rendering publicity service here
and outside. the Union Pacific, South
ern Pacific, and Oregon Railroad and
Navigation company and others OF the
related lines have been rendering
support throughout the United
States, and the vast returns incident
to these efforts is undeniable proof
that the west is worthy of being ad-
vertised. These interests will spend
during the year 1910, approximately
one million dollars, strictly along ad.
vertising lines.
Whether publicity alone has
wrought the miracle OF the west"
during the last ten years. is ques.
tionable. Rates have been materially
reduced, great Irrigation enterprises