The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1910-09-07
SHOES "TURNEDOUT"
BY MINIATURE PLANT
Complete Factory in Der
berich'S StoTe-Skilled
Workmen Demonstrate.

Artisans skilled in the gentle craft
OF shoemakinC are today manufacturing
footwear from the rouEn products in a
small but completely equipped factory
which has been set up IN the new store
Of Robert Berberich-s sons, SIS Penn
sylvania avenue.
Incidental TO this exhibit. which is the
most complete Of it's kind ever displayed
outside Of the building Of a worlds
fair, Mr. Berberich has made 10 the
public an offer 10 keep an entire family
in shoes for one year without cost This
offer is conditioned upon a guessing con-
test. and is made TO the person who
comes nearest TO guessing correctly the
number Of visitors who viii inspect the
exhibit during the nine days IL viii run.
Should the lucky Euesser wear two or
twenty pairs Of shoes IN a yesr-should
he be alone in the world or the father
Of twelve chiIdren-the offer viii hold
good just the same The estimates OF
the number Of people who viii attend
the exhibit must he made on coupons
now printed in the daily papers.
First of Kind Here.
The Berberich Company has planned
this exhibit 10 be the first Of its kind
ever displayed in Washington, and al
though the little factory has not yet
been In operation for a full day, thous-
ands Of people have visited the store
ana watched the shoe experts while
they set in motion the intricate ma
ch1neTy which produces the CraddOck
sn0e from the rough leather
The exhibit. an education in Itself
mas been made possible through the
courtesy Of the United Shoe Machinery
Company Of Boston, and the equip
ment IS Identical with that in use at
the factory Of the Craddock-Terrv shoe
company OF Lynchburg- There is moth
ing missing in the exhibit which could
be found in the most adequately e071ir-
PED factory with capacity OF thou
sands OF pairs OF shoes a day
Thirty-four Machines.
Thirty-fOur machines have been set
in place along two sides Of the big new
store, which, within the next few weeks
VIII be the home of the downtown
branch Of the Berberich store. These
machines are in charge Of skilled work
men. who, well versed IN the art Of
manufacturing hiEh-Crade footwear,
stand ready 70 explain the functions of
eacn intricate ana delicate piece Of
mechanism
The machine takes the rough uuDer.
stretches Il automatically. yet accurate
y, over the last carries II through the
different stages Of putting on the Good
year Welt, placing the iDsOle. stitching
me mSOle, putting on the outer sole
70 the maj point OF setting The heels
IN place and finishing the product
The machines are turing out about
100 pairs OF shoes a day, and II IS
planned 70 actually manufacture IN the
exhibit more than 100 shoes before the
display IS taken away
Great Success
The exhibition from the first has
proved an unqualified success, largely
because nothing in the way Of setting
IN z-r~n ror7-r7r-ofor --r-=EF+
been attempted in Washington.
Despite the heat and rain Yesterday
the BerbeTlCh store was thronged from
noon until Ie o'clock at night and a
Sun larger attendance IS being. record
ed today Joseph Berberich was On
Eznl 70 --a------ Ia --------.---