The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1910-01-28
81 GEAR YEAR IS
4 PREDICTED At
AUTO SHOW
Society Night Finds the High.POw-
cred Vehicles Back in Their Old
Place as Prime Centers Of
Interest.
Management Promises That the
Show Will Remain Intact Up To the
Last Moment Saturday Night.
BY PAUL HALE sRUsKE.

With two more days still 10 run and
all records OF former automobile
shows in Detroit already far surpas
sed, the d. A. II. A. exhibition or
motor cars. now in progress az the
Wayne Gardens is sure TO 60 down
into history as epoch-making pho
position.
Not only has the show brought to
gether a greater number and more
representative array OF cars; IL has
drawn forth from the center OF the
most fertile manufacturing district In
the world an expression OF popular In
terest which has surpassed all pre-
dictions and IL has resulted in the
sale OF more than a quarter OF mil
lion dollars worth OF motor cars.
More than this. as has no show of the
past Last bur not least, il has again
demonstrated that an automobile
show. even when conducted on basis
which would seem ruinous. SO far as
concerns its own profit-taking quail
ties. will nevertheless turn over TO
its promoters a handsome return on
the immense investment for decorA-
tons and other expenditures.
Something Coming to D. A. o. A.
The ID. A ID. A. was not organized
originally. for the purpose of making
money out OF show. In spite OF this
fact. however, il has scored three
conspicuous successes in this depart
ment, out OF three essays. In each
case a portion OF the profits has been
set aside for the improvement or
motoring conditions and the fostering
OF the spirit of competition. The
prizes for the annual d. A. ID. a. en-
durance run have been purchased out
OF the fund. played no small part IN
the securing for Detroit OF the start
OF the Glidden tour.
The home endorsement OF the or
ganization is one OF the pleasant fea-
lures of the present exhibition. rs
viewed by one who knows what sort
OF shirt animates the men back OF
the enterprise.
Thursday was by all odds the big
gest day OF the show AS usual. the
annual Society Nigh" drew thou
sands OF extensively gowned women
and their escorts. to whom the doub-
ling OF the price Of admission guar
ranteed to a great extent the exclu-
siye privileges of the exhibition.
preceding evening OF the show, with
the exception OF the opening night ana
ne -ercCn tage OF genuine prospective
buyrs was far larger, according 10 the
Testimony of the veteran salesman
than en- any evening in the history OF
local showdown The array OF shirt
front on exhibition certainly surpassed
anything within the recollection OF
the Oldest inhabitant.
For once IN the show the little cars
were forced TO take a secondary posi-
ton while the crowds gathered about /
the big touring cars and limousines.
Bio Cars the Magnets.
It's going TO be big-car year I
SIRE commented one veteran OF the /
local trade. as he surveyed the hail I
during a momentary lull at his own
booth. Il have never seen so much
interest in the more expensive grades
Of cars. A couple OF years ago some
OF the boys were foretelling the pass
ing Of what they We're pleased 70 term
the rOad-lCcOmotive II certainly
doesn't look like il tonight. There
\ place for the little car and place
for the big fellow. And that Is going
To be the case from now on 10 the
end Of the time when people ride on
the ground.
The management makes the fiat
promise that all OF the cars will re-
main on exhibition until the very last
scheduled moment Saturday night.
None. in fact, will be allowed 10 leave.
When the curtain is finally run down
Oh the show. however. there will be
some tall hustling TO get about 90 ex-
press cars. drawn up on the Michigan
Central sidings across the stree.
IeadeG with automobiles which will be
sent % the Chicago show. which IS
designated as the next--and the last
big stop on the show circuit. Then the
exhibits will split UP and helter-skei-
ter for the various smaller shows
which follow those OF New York.
Detroit and Chicago.