The Wenatchee daily world. [volume] (Wenatchee, Wash.) 1905-1971, 1910-10-28
Invaluable PUBLICITY IS
OBTAINED WITHOUT COST
Wenatchee Has Been in the Lmelight This Week as No
Other District of the Northwest - Football Dope"
Gets New Glass of Readers for Wenatchee's Adver-
tising-Exhibit at Vancouver

That Wenatchee is on the map has
come to the notice of the newspa-
rers of the Northwest this week re-
peatedly and in a forcible manner.
Other districts have been paying
thousands of dollars for display adj
vertising and have not received a
fractional part of the publicity which
has come to this valley without any
special effort or expense.
The theatrical press agent does
not belittle the value of any one
kind of advertising. He pays out
big money for bill board display.
He uses the large type in the news
papers. He sends out brass bands
on the streets and frequently en-
ploys a crier TO use meSaphone.
But the advertising which he prizes
most highly and which he knows
will bring the surest results is the
kind which money cannot buy, which
meets the public eye when the read
er is off his guard and does not real
ize is meant for advertising, but is
just plain news.
This fact explains why the prom
inent actress is forever losing her
diamonds or losing her poodle dog
or mixed in some sensational affair
which she would ordinarily try to
conceal. 1t is impossible to compute
the advertising value CarusO re-
ceived from his adventure in the
monkey house Richard Mansfield
got columns of good stuff by get
ting mad at waiter in the Auditor
ium Annex and throwing his mutton
chops against the delicately tinted
walls of the dining room.
Wenatchee has not INDUCED in
anything silly to bring her name and
resources before the intelligent pub
lie this week. She has simply been
ready for her turn when the spot
light turned in this direction.
Football Publicity.
In a letter received by DR.. King
this morning, H. o. Stechhan, who
has returned to Seattle, says: You
have probably noticed that there is
considerable newspaper talk just
now about "a game of football be-
tween the Wenatchee and Aberdeen
high schools. TO be played here in
Seattle. Of course, the game has
not been arranged, but | induced
the sporting editor of the Seattle
Times to take the matter up and
the result is that We have had We
natchee headlines in the paper every
day this week. Tomorrow We get
an editorial paragraph.
Il believe this is good publicity,
for it not only gets Wenatchee be-
fore the people of Puget Sound
prominently, but attracts attention
before the entire Northwest You
know the big educational institutions
all over the country recognize the
advertising value of a winning foot
ball team and they make capital out
of it. The sporting page is always
well read, so you're bound to get
some benefit from this agitation,
SpeciaI Train to Seattle.
Now, if the game is arranged,
Wenatchee ought to send special
train load of rOoterS to Seattle on
the day of the game, with banners
FLYING and lots of apples to distrib-
ute. You can make every occasion
like this pay. Then if your boys win
the game-why, the following DEM
onstration should be such as TO put
the name of Wenatchee on the tom
que of every man. woman and child
in Seattle
Exhibit to Vancouver.
Night before last two carloads of
apples left this city to be exhibited
at the Canadian National Apple
Show at Vancouver, B. c. This is
a new field in which to display We
natchee fruit. If it fails to make
a sensation in that city, this will be
the first time that Wenatchee APP
pies have not beclouded all Compel
tive exhibits. The Vancouver pa
pers, as we'll as hundreds of Cana
dian and English journals. will men
ton the the home of the big red
apple. where dollars grow on trees"
Boosters at Spokane
About the smoothest piece of work
done for a long time in the way of
giving this city and valley limelight
publicity was done in Spokane last
Tuesday. Six members Of the We
natchee Commercial Club attended
a dinner of the Spokane Chamber of
Commerce which was devoted entire
" to Wenatchee. All the Spokane
papers united in reporting that