Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1910-03-10
STRICTLY CITY DEPARTMENT
STORE is OPENED TO
THE PUBLIC.
THREE. FLOORS AND
BASEMENT OCCUPIED
E. r. Lay and 5urch Bros. Company
Hosts to Large Company Of Patrons
and Friends and Receive Many Con-
sratuIations Upon Newness and Up
to.Dateness Of the Store.

When E. r. Lay announced several
out of the two-fioor store idea and en-
large his New England store to three
floors and basement, the public hardly
conceived just what the changes would
mean. Patrons and friends of Mr.. Lay
had an opportunity Wednesday night
to fully realize the extent of the i'm
provements, when Mr. Lay and the
Burch Bros. Company, associated with
him in one department. Were hosts at
the opening of the remodeled place of
business at Second avenue and Main.
Mr. Lay will have the distinction of
being the first dry goods man in Mar
shalltown 70 occupy three solid floors
and basement, and his new store is
strictly modern and up-to-d date city
department store. To be true it is not
as large as the big stores in Chicago
or Des Moines, but it is just as COM
plete, and gives the same appearance
only on a smaller scale
In getting possession of the third
floor of the. building he occupies Mr..
Lay has just finished remodeling the
entire store. and equipping the build
ing with the first modern passenger
safety devices, to be installed in the
city.
Presents Pleasing Appearance.
The scene that greets the eye of the
visitor in scanning either floor is a
most pleasing one.
The first floor is devoted to the gem
the ladies', children's, and infants
! 7yto-wear department and millin-
vi. This is the department in which
The Burch Bros. Company, of ST. Paul,
s interested with Mr.. Lay. and is I'M
der the direct charge of Mr.. ]. B.
Loeffel Messrs. Arthur W. and
Charles E. Burch were in the city to be
present at the opening. The Messrs.
3urch are interested in similar VEN
ures in st. Paul, Waterloo, Mason
-ity, and Marshalltown.
The second floor is strictly womans
loor, and is to be so featured. There
S rest room and toilet room for wo-
nen on this floor, together with fitting
'ooms. Ali OF the furnishings Of this |
ioor are in mahogany.
Mrs. Katherine Hern,s Of New York,
III Charge VI TIE uSpdlt-
nent.
The third floor, which was formerly
he Elks' lodge rooms is devoted large |
Y to floor coverings, including carpets, |
ugs. linoleums, draperies, etc. The |
runks and leather goods are also kept |
n this floor.
On this floor there IS also provided |
work room in the rear, equipped with
he latest machinery forscarpet and rug
ewing, and a wareroom for reserve
took. The basement is also devoted
o floor space for reserve stock.
The new store contains total of
1000 square feet of floor space. and
5 to be lighted by an independent I
liant.
Brings New People to Town.
By the renodeling and enlarging of !
he store five new people have been
'rought to the city. They are Mr.. and |
Irs. J. B. Loeffel. Of Anderson, Ind, |
nd their little daughter, and Mrs. |
Iern and her small daughter. An adj
Iitionai clerking force has also been |
made necessary by the enlargement.
Mr.. Lay and the Messrs. Burch re-
eived many congratulations upon the !
appearance of the store and their en-
erprise in the marked improvement.