The sun. [volume] (New York [N.Y.]) 1833-1916, 1910-12-04
WOMEN ARE The CAR BUYERS
70 HAT THfi sly VERY OFTEN
DETERMINES FHE SiIE.
popuiarity OF the Electric. o., rR In the
DAY, or Limited Mileage. u Proof
Enough OF the strength Of Their ln-
riuencr Not \lw avs las, Customers.


row consumer of au' omobil.-. tn. person
who - To- provid. an activ. market for
.1a product Of 1911 and the years % come.
,. even better market than IN. Fast
s.yr For speaking broadly tn. farmer
rraS.n- the West IN the language of tn.
au'omob,l" maker With all Difference
- h" widely voiced opinions on thus
.,r!-ct the man who buys the aut ONO
bt.- i>n a man Al all IT'S woman
II IN. Western farmer il going To buy
automobiles a great deal Mrs Farmer II
no ;.r-on who has >timular ed hum 10
'hn' action And here in tn. Fast tn.
.ri buyer OF cars il generally oh-ying
O.. rriers OF his wife or his daughter
o. -orn- other feminine relaiiv. There
-" many cars soid. to be sure. that
u,rh-lor- own and drive. hut the steady
custom IL that Of tn. married folk
Women are responsible for not a few
tn'ns- IN the way Of aut omobil. con-t rue
tnu and finish Cars today are NOR.
luxurious and more comfort able than
,Asy would b.. n IL were not for women
; Ne timely fitted mp enclosed cars ar.
fn- their convenience The improve
u-nr- IN touring ears are due Ia them
h.rau-e men could and probably would
inur IN less elaborate aut omobile-
ruittud. Of little things IN aur omohiles
A.. contrived TO please the women The
lt-ir flower holders in the enclosed cars
a." type Of that sort
he whIpcord upholst cred coupe- and
the bright finished limousines and Ian
csIl.rs with dome lights cam. inr o being
h~cau-" makers saw they could attract
women Gust omers with these things
They did them too a. parr Of an exoep-
tronsl finish TO their product. bur th..
refnsments were due t o feminine demands
Almost any man who sells an auto
mobile wants TO he able 10 saw. a. II was
IN n" horse days. "A woman can drive
That IL where the electric has had H.
great hold. The electric has simpl.
system Of control and runs auI- ly and
sl-'y. Changes in speeds are easy 10
mas" and tina braking - COW enieni
hen again elect RIGS don't max. such
.r"a' speed and they roll so quiet w hat
,'ay do not alarm the driver The
..""trlc is In such demand for cities where
N" runs are short and pavrm~nts level
: la' women have taken 10 This type very
81 Srrly. 4 great many women now
nrrv- he gasolene cars and IN. number =
100 easing steadily Bu' "A woman has
=. ~ "a biz of mechanic. II only for the
.lndllng 81 ne car and some women
tax ~ 'ha'
" any example OF the power Of woman =
N"i"" IN IN" motor world wer" needed
II could h" found very easily III just this
natter Of the electric car. Through the
,avs "f very limited radius when an cleo
t.Ir car might 90 dead almost anywher.
: ..ay stuck To- them because thev liked
them Tn" electric though npt a very
tf0"n' commercial vehicle was a car
io' v omen
tl"ag". "ashin gton. Detroit all these
'l'I"' rt<" them more than New York
m"r" avon than Philadelphia. although
the number /, coming up IN this city
%" ma mo """iri" 'ar has attained &.
r"aiiF gr"a' rdiiI- a. Tar a. many would
normally car" ''.driv'' III y day " IS even
NOR" hrrnv hNed IN favor with tn" women.
In" qule' and -a-" "f me -I-c'r1c ami the
act furh-rmor" mat 'h"y can control
u IN frame - ~ha' pI"a-"S IA" women
folks
A. has been -aid ~ takes woman with
= little NOR" OF mechanical turn of mind
:" DIVE ana -'s~r the ga-ol"ne car Vn""
nat'ered II gives keener sensation "'
more nasnihS man IN" o'h-r. hat -
Nhai ssIis some cars 10 women ol'
eal'Snlan says; "h"n ! soc Sirl VINO
can ,"h ihs'ih''iV"y hHe- 70 d" 'hought
'''>h'nS' sn h"r '"" III oa'H "i IN" s'""r-
wheel tel h-r no" sporty IN" LOOKS
MO ne ctiahc"- arr 'ha' papa VIII haN' 10
"" TShinea ch-cN III very SNORT ttn
~ u u" Sa'n ha' a. rui" women h"h
Au'"'''""- W IN" rio'or
'"~'' " '"",''oa' Nc'hcr'
~""" n''"N' ""' 'e,y ~" my arr
"'s' ~ COM '''A' 'o'"'"'' anu "A-
'r''"'T '"u'' lot NOR VIZ women Lev
'"" ~" M 9.u ''"'S " one
'o' ,V"p"y
o''
' ' 10y" NV
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20, 49,, r
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