Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1910-02-12
Banquet Given Friday Night Was
Successful From Every
Standpoint.
TWO KINDS OF ADVERTISING.
Ono Is Good and the Other Bad, He
Says, in Pointing Out the Good
Coming From II.

Tho banquet given Friday night at
the Commercial club by the Salt Lake
Ad club in honor of S. G. Dobbs,
president of the Associated Ad clubs
of America was brilliant affair, and 1t
was attended by nearly leo enthusiastic
members. The menu was a delightful
one and during the courses brief
speeches were made by the members.
F D. French. president of tho Salt
Lake organization. was toastmaster and
presided with skill
Mr. Dobbs was late in reaching tho
Commercial club. but 1t was tho fault
of belatcd train, and not his own.
He was ushered into tho club By n
reception committee composed OF John
Jnnney, F. T, Thomas and Malcolm
McAllister,
Mr.. French introduced Mr.. Dobbs as
"The Good Indian of the advertising
business" The address delivered by
Mr.. Dobbs was highly entertaining and
instructive. In the outset he declared
there are but two kinds of advertising
good anG bad.
There Is no more potential inflGence
In city than a live ad club. said Mr.
Dobbs. After telling his hearers about
the Louisville convention last August
and the good that resulted therefrom,
the speaker said:
The social features of an organi-
zation OF men who have community
of interests are of unquestlonable value
but tho serious study of publicity In
every form must be the dominating
impulse of every really successful ad-
vertising club. There is not man
whose advertising should not be done
better at no greater expense than now
IA nNcr1nn0
I'VE are just pceping over the
horizon of the greatest era OF CONNER
cIal prosperity and business activity
that the world has ever seen, and ad-
vertislng is destined to play its proper
and Important part In the commercial
achievements of the future.
The above being true. and no man
can deny it. then the advertising man
assumes q responsibility no less than
that of the architect, tho engineer, the
attorney or the physician.
mo one engaged In this great pro-
fession. for II is being justly recognized
as such. can view the advance made In
the field of advertising during the last
decade or so without feeling u keen
sense of pride. What has beon accom-
plished is but the promise of even
greater things in the future. and while
those who are giving their efforts to
this upbuiding generally can. and
should. feel a pride In what has been
accomplished. II should only serve to
encourage US TO hope and work for bet
ter things i'm the future,
go ye. therefore. and teach all ma
tons, was the Divine commission given
the apostles to advertise certain great
even in world history. Establish
ing the fact that advertising was
recognized 1000 years ago. 1t Is note
worthy that this ancient advertising
commission also went out with the ad
Duration to preach the gospel of truth
and righteousness. and the really sue
cessful advertiser throughout these
years has been the advertiser who has
stuck to the plain gospel of truth and
right dealing.
God speed the day when that old
and threadbare expression OF doubt
and distrust, oh. that Is just an ad-
vcrtisemcnt.' which you and / have so
often heard, may pass into oblivion and
be forever entombed with It's disreput
able running mate. Does advertising
pay?' and when the statements made
In tho advertising columns of our var
ious papers may be accepted with the
same confidence and good faith as the
truths promulgated in their editorials.
Did advertising pay Marshall Flold.
who upon that corner stone of honesty
and fair dealing. whose advertisements
were as binding as his promissory
notes, built up the greatest retail busi-
ness in America. and possibly In the
world?
HAS It paid John Wanamaker? Con-
suit your mercantile reports,
ASK Timothy Eaton of Canada. that
sturdy, honest old Scotch merchant.
who has always made his advertise
ments conform to the strictest con-
struction of tho word truthfulness.'