davidaulloa/AmericanStories huggingface dataset:
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16
GODDESS OF LIBERTY"
Fargoans Seem to Have q Treat In
Store for Monday Night-Good
Press Notices.

Duluth Herald: For strenuosity and
versatility, few outside of the most
distinguished Of faunal naturalists
have anything on Joseph e. Howard
author composer and actor
Mr.. Howard is a human song factory
of the George Cohan type, and is
probably Cohan's only rival for the
number and popularity of his songs
He sheds a song every few days, and
his royalties from his husic are said
to be enormous. When he isn't writ
Ing songs he is composing musical
comedies. Among those that bear the
Howard stamp are: The Time, the
Place and the Girl, A Stubborn Gin
derella, The Prince of Tonight, The
Golden Girl. Honeymoon Trail. The
Flirting Princess. The Girl Question,
Land of Nod and a score Of others.
/ When he can't find enough to keep
him busy In the composing line, he
starts out with one of his companies
to play the leading role and he showed
up last evening at the Lyceum in The
Goddess of Liberty, which is one of
'the scores Of others" mentioned above,
and not the least pleasing.
| During the evening Mr.. Howard sang
| two request numbers, / Wonder Who's
Kissing Her Now, and Dreaming,
two OF the songs which have done more
to line the Howard pockets than any
others.
The Goddess of Liberty is a typical
Howard musical comedy, with light,
catchy music with good rythm, and
pale pink plot. 1t provides a good
evenings entertainment on the whole,
however. and 1t is the first time 1t has
been heard in Duluth.
Mr. Howard has the role of Lord
Jack Wyngate, the young Englishman
who is seeking an heiress, but who
doesn't relish the role of a fortune
hunter. He plays the part easily and
naturally, and his song numbers were
well handled.
| The role of Phyllis Crane, whom the
| fortune hunter finally marries, only to
find her a real heiress, is played by
| Miss Violet Seaton, a young woman
who is the fortunate possessor of more
than her fair share of good looks. She
also displays very good soprano voice
to good advantage.
Some rather clever comedy is intro
duced by Albert Denier as Bill. the
barkeeper," Charles Horn as Horace
Butterworth, and George Stevens as
Lord Jacks tailor.
The chorus is well trained, and much
better supplied with both good looks
and voices than the average musical
comedy organization.
The scenic equipment is all that
could be desired, the production being
the original one from the Princess the
atre, Chicago. 5-
The Goddess of Liberty will be re-
peated this evening at the Lyceum.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16
BLOW Open SAFE;
YEGs GET $4,000

Mays Landing, N. Js Sept. H.
Blowing open the safe in the postoffice
of this place early today, robbers se-
cured booty valued at almost $4,000
and made their es cape The robbers
also tried to enter several houses in
town but were frightened away. There
are no night policemen in the town.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16

memorating the death Of former Grand
Commander Almond Leroy Wood The
former grand commander was one of
the most loyal knights in the state.
His demise occurred Aug. 81, 1910.
Mr.. Woods was initiated into Ma
sonary at Troy, Me-, and later he be-
came affiliated with the lodge at Graf
ton, n. D. He was knighted at Grand
Forks in 1892 and served the lodge in
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16
Safe Medicine for Children.

Foley's Honey and Tar is safe and
elective medicine for children as it
does not contain opiates or harmful
drugs. Get only the genuine Foley's
Honey and Tar in the yellow package.
H. H. Casselman.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16
Cholera Suspect 10 Berlin.

Berlin, Sept. 16.--Another suspected
cholera patient was sent to a hospital
during the day. The suburb of
Schoenberg also has a new suspect in
the person OF a commercial traveller
who arrived there recently from the
orient.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16
Coming Events

Saturday, Sept. IL,
Tag day for Crittenton home.
Monday, Sept, 10.
Registration day, Agricultural coll
lege.
Friday, Sept. 80.
Meeting N. d. and Northern MINI.
Library associations.
Saturday, Oct. 1.
Meeting N. d. and Northern MINI.
Library associations.
Monday, Oct. 8.
Registration day, Oak Grove semi
nary.
Tuesday, Oct. 4.
Registration day, Concordia college.
Moorhead.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16
What's Said

G. G. McGregor, secretary: shiloh
lodge No. /, A. F. and A. M. will con-
fer the entered apprentice degree this
Friday evening at Masonic temple.
Alfred H. Parrot: Owing to the fat
that everything points to a large regis
tration for the opening of the fall term
at the North Dakota agricultural COL.
lege, 1t has been decidc1 to devote Fri
day Of this week to the registration Of
students, residents Of Fargo and Moor
head who are planning to attend the
institution this year. Registration win
begin at 8 o'clock Friday morning and
continue until 4:SO, and IL Is hoped
that. as far as possible, all those WHO
can conveniently attend to their regis
tration at this tsFrc VIII do so.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16
BIG HAY MARKET

New shipment just arrived. Hav
cheaper than ever. Phone 1146 at
once. /. Goldberg, s1s Front street.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16
HAY MARKET

I am selling the best new hay at soc
and COO bale; straw, 25c. Feed prices
are lower also. VIM. ellis, IA Eighth
street south. Phone 750.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16

been placed in position and work was
begun today laying the floor.
The first class will meet Monday
afternoon at 5:15 o'clock, when the
business mems gymnasium athletes and
non athletes will hold their first ses-
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16
A. |. WOOD MEMORlAM
Has Been issued by Guard Recorder
Of Knights TsmpIar in Memory of
Late Grand Commander.

A beautiful memoriam has just been
issued from the ONCE OF the grand
recorder of the knights Templar COM
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16

Many men would like to live on both
sides OF the globe at once and run.
their business night and day,
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16

sion. The physical section committee
hopes to see every old member OF this
class on the floor Monday and with
them friend. Last year this class
was one of the most popular of all the
classes given at the "Y."
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16

They are breaking aviation records
rather more rapidly than the limbs OF
the aviators.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16

TO make piece Of furniture stand
firm on an uneven surface a Philadel-
phian has patented knob to screw
into one leg or corner, adjustable to-
any height.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16

A close friend is one who will not
lend you money.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16

If we believe tombstones. there are
few people In hell.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16

Now is the only time in this world
to do things.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16
Business .Jots

Cook paints signs. Phone 925.
Have Cowie shave you. Phone 1889,
DR.. r. w. Chandler. dentist. Port
Huron building, No. 5 Broadway.
Furnished rooms by day, week or
month. Tweeden block. N. p avenue.
If you sTAMMER write the National
Institute for Stammerers, Crookston,
MINI. Absolute cure guaranteed.
The Forum does no job printing.
Send your next order to Hannaher 6
Schannach, at 625 N. p. avenue, Fargo.
For Sale--At cost, three new cook
ing ranges. Union Transfer Co. Phone
4I2-L.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16

various capacities until he became
Grand Commander in 1901.
The little booklet is most glorious.
tribute to the deceased brother Mason.
1t gives a history of his private life
as well as his Masonic career. FL
Pinless hats at Nashold's.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16

Alcohol is good thing to clean sill
yer-out Of your pocket.
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-16

Pinless hats at Nashold's.
The San Francisco call., 1910-06-25

plies the needs of man abundantly.
With the growth of population in
california comes the means to
supply them. Given fuel for the
production of power and you have
one OF the means for manufactur-
ing. George w. Dickie. that grand
old man who built the Oregon,
said that men could accomplish
more in an hour here than else
where because they didn't have to
stop SO often to wipe away the
perspiration- Our climate is in
league with nature to make San
francisco manufacturing city.
With these things in mind we
come to the plan of advertising to
reach such men and induce them to
come to San Francisco. There are
five recognized mediums of adver-
OBSERVATION-DISCLOSURES magazines, bill
boards, StreetcarS and letters. The
relative values of these different
media have been ably set forth, but
l shall speak only of letters.
One of the earliest users of let
ters FOR advertising purposes was
Caius G.. Pliny, who had a follow up
system that created a demand for
his product that has lasted for 1000
wears and spread to every country
! in the world. Another famous user
OF letters in early days was Marcus
thought of his time by the use of
follow up. letters. AS history re-
cords, there are at least 500 of his
productions still in existence.
generation ago letters were
used to acknowledge orders. to dun
slow pay customers. to send con-
gratulations or coincidence. Today
E letters are recognized s one of the
mediums to be used in all complete
advertising campaigns. Manufac-
turers use letters to induce job
bers to stock commodities. Jobbers
use letters to stir up the retailers,
while the latter address salesman
ship letters to consumers.
There is charm in the name of
California. there is something ro-
mantle and attractive in the word
San Francisco. A letter bearing the
postmark of this unique city will
compel the reading and hold the
attention of your investor, swelter-
ing in the heat or shivering in the
cold of the east, crea te a desire in
his mind to come to San Francisco
to see with his own eyes the magic
produced here by the rebuilding of
a city in few years, and point out
to him the unparalleled opportuni-
ties for investment. A certain pro
portion TO whom you write will
come and look and back what they
see with their money. and money is
what we need in San Francisco.
Utilize all the other means<of adj
vertising that you will, but round
out and make complete the cam
paign by the forceful. direct, close
in, personal contact, personal letter.
The San Francisco call., 1910-06-25

detail than has been allowed to it
heretofore.
To make my point clear to you, I
viii say that in every transaction
or promotion or sale four princi-
pie elements are always found.
These four elements are:
The party of the first part, the
The party of the second part, the
customer.
The goods.
The sale.
We are to concern ourselves a.
this time with the goods.
It would be quite impractical to
make the citizens of San Francisco
expert promoters. 1t would be
equally impractical to have their
knowledge of the customer suf-
ficiently well grounded to produce
the best results. That part of the
transaction they have logically
delegated to the Ad Mems associa-
ton.
As TO the knowledge of the prop
osition, this also has been delegated
TO the honorable gentlemen before
me this evening, but the point
toward which | am leading yoll
this evening is that one Of the
most essential characteristics of
our sale is the knowledge of fire
goods and you will readily agree
with me that it is not wholly the
duty of this organization single
handed to bring about the results
for San Francisco. In other words,
the promoters are TO be assisted by
every citizen Of San Francisco in
their work of advancing the city
on the Golden gate.
Bearing this fact in mind, we
must educate San Franciscans to
a thorough knowledge of the goods.
or rather that they must know
what San Francisco really is. We
must first sell San Francisco to
the San Franciscans. so that they
viii be marked by the pleasing
personal enthusiasm concerning the
greatest western port of our hemi-
sphere.
1t viii be acknowledged by all
logical men-and I realize that
each one of you is thoroughly frank
with himself on this point-that
the people of San Francisco do not
know what San Francisco is. They
do not know what San Francisco is
actually producing in the various
branches OF the arts. sciences and
commerce.
It is my honest conviction that
the noblest work of this organiza-
tion would be to take a short period
to thoroughly advertise San Fran
cisco to her own citizens
One would be surprised to know
that there are many San Francis
cans who do not cross Market
street once a year; that there arc
cNOACS 4POA ctO-CS Vi OOI- ClllZeQS
who frequent Golden Gate park at
such removed intervals that they
have to stop to think what street.
car they must take in order to get
there; there are thousands OF peo-
PIE In san Francisco who do not
know the efficient men of science
that are with us. who do not know
the efficient artists that are with
us and who do not realize that we
have in our midst some of the lead
ing captains of industry.
apl sure that there are very
few OF lss who realize the presence
Of these persona ges among us. II
should state that in the field of
music san Francisco produces
more good composers of worthy
music than any other city on the
The San Francisco call., 1910-06-25
LETTER WRITING AS A
MEANS OF ADVERTISING

Samuel p Johnston unfolded a plan
to advertise San Francisco. He showed
how results could be brought about
through letter advertising to moneyed
men throughout the country.
Johnston, brought out the fact that
letters have been used for advertising
purposes since the days of Plfny, and
referred to the wise statesmen who
have written letters to friends whom
they knew would see that this private
correspondence would early reach the
public
Johnston dwelt on the name Califor-
MIA and on the name San Francisco and
upon the romantic attractions of those
names to the people of. the east. and
concluded his address with an appeal
for the use of forceful, direct and per-
sonal contact letters.
Following is his address in part: !
When you advertise farm lands
you address farmers. When you
advertise women's hats YOU do not
use System Magazine or the Iron
Age. From similar analyses,
therefore, you arrive at the con
Francisco the people should be
addressed who live in cities and
realize. the opportunities for profit
able investments in the enter
prises which produce cities.
What has San Francisco to .ad-
vertise?
But to relate those things here
would be a waste of words. San
Francisco has been called q city
of commerce. and not a manufac-
turing city, but the Merchants
associat ton has recently compiled
q list of the manufacturing estab-
lishments around the bay and has
been surprised to learn that there
were 1,374 factories-1,003 in San
Francisco.
San Francisco manufactures more
goods each year than do Los An
geles, Portland, Seattle or Oak
land. Oakland manufactures more
goods each year than Los Ange-
les, Portland or Seattle. And
whatever goes on in Oakland or
anywhere else on the bay rebounds
to the credit of San Francisco and
Is usually financed here.
Fuel oil yields more wealth. in
California each year than in any
other state in the union. Fifteen
thousand barrels of fuel oilsreactes
tidewater at the bay of San Fran
cisco every day. The mountain
streams, fed by the eternal SHOWS.
are about to deliver an unlimited
supply of electrical power in and
about this city
featuring heretofore has been the
lack of fuel. A dollars worth of
fuel oil. produces more units of
heat under a boiler than a dollars :
worth OF coal.
Man is the child of nature. Ma
ture is good mother. She sup
The San Francisco call., 1910-06-25
FRANK COOPER TALKS
OF ADVERTISING CITY

Frank j. Cioper to whom was as
signed the subject of magazines and
weekiies, advocated the advertising of
the virtues of San Francisco He
pointed out the opportunities of San
Francisco, particularly from an adver-
tising viewpoint. and illustrated the
Kind Of advertising that he thought
would be beneficial. He recommended
the great national publications, be-
cause they went into the homes where
he wanted to intriduce the real story
OF the real San Francisco.
In part he said:
With all that San Francisco. has
slIffered-with all the stig ma upon
her fair name-it is safe to say
that there is not another people
anywhere that could have lived to
endure what San Francisco has
nor could show what this city can
toda x.e4e
From an advertising point OF
The San Francisco call., 1910-06-25

globe at present, many of us would
be quite startled. But. nevertheless,
competent music critics conccde
US this honor.
music to st. Patrick at Tara is be-
ing played throughout the country
by the New York symphony or
chestra.
whose cantata, sPhe Nativity has
been sung, by the. Chicago choral
society and is now favorably known
throughout the country
We have Albert l. Elkus, young
proved himself to be fairly on the
road to outstrip our best known
American composer, Edward Alex
ander Mcdowell.
San Francisco possesses the only
self-supporting symphony orches-
ira in the world. With regards to
the, Symphonic orchestra. we are
the proud possessors of two aggre-
cations made UP of the most eff
cient men and directed by corre-
spondingly efficient conductors.
We gave the organization of Paul
Steindorff. which played for the I
dancing of Maud Allan. who is.s by
the orchestra of j. Frederick Wolfe.
at the University of California,
playing on the 30th day of this
month for Margaret Anglin's pro-
uucton OF Ahtlgone, using Men
delssohn's music.
David Warfield. with his long
sUccess.in "The Music Master" is
San Francisco boy.
In the business world we need
only mention here Weinstock,
Moore. Hale
OF the two ramifications of the
topic allotted to me, knowledge of
the goods and raising the capital.
YOU have noticed that I confined
myself wholly to the former phase
In explanation, 7 will only say that
q. city. that can raise five and a half
million. dollars In two hours doesn't
have to- worry much about the
financial end of the matter
In conclusion, desire to leave
impressed upon your minds the
fact that all that is necessary now
is the intelligent cooperation of
the citizens and this association,
by aiding San Franciscans to gain
a thorough knowledge of their
goods, with which knowledge they
rn-f11 ~ 1-T1
The San Francisco call., 1910-06-25
HOW SAN FRANCISCO
SHOULD BE PROMOTED |

- c. D Price. secretary of hhe
business Science club Of San Francisco.
smoke OF the necessity of the get to-
eethcr spirit and of what each city
should do to help raise the money for
the campaign
price 6welt on the famous San Fran
ciscans and Of how they had personally
advertfsed this city and state. but i'm
PRESSED on his hearers that san Fran
l.feoans must be educated to thor
oucrf knowledge Of the goods that
fbev must know what san FRANCISCO
really is: that all that is now neces-
ssr,, is the intelligent cooperation Of
49, citizens and OF the association by
sidire San. Franciscans to gain thor
,,,srb Knowledge Of their goods He
said In part:
has been arranged scientlhcaily
and logically accorolhe -, - t.e
measure OF my ability in all the syi-
l0zisms and arguments, 50 as 20
measure TO the sincerity OF purpose
and ability OF my auditors. s.-.
From q general Gndersia.loinE = OF
. sl,e science of business bubdlnE
we aeduce that the major portion
of every transaction. IS the pieSs-
ing personal enthusiasm OF inc
nartfes concerned. Proceeding from
this premise we see that the al OF
san Francisco IS proposed usn-
mstely to erect the pronotlosn %
Using Of san Francisco must be
characterized by the pleasing per
.sonal enthusiasm Of the promoters.
To further illustrate this matter
for clearness' sake, we can readily
see that Seattle. Los Angeles, Spo-
Kane. Portland and Oakland or any
~ the other western cities. viii not
narticipate in bringing about the
ssle OF her territorys commodities,
climate and geographical position,
l,uf wifi rather be our competitors,
xr1,ich will add most to the quest.
carrying this point on Q little
f,rrfher we are to consider that II
Ne arc to make San Francisco the
- A.. r,ossibIe promoter or her own
Goods il is evident that we must
make every individual in san Fran
.feco the best possible salesman or
49, goods. We are Immensely lin
ffed regarding the high efficiency
81 vl7fcil we can bring the citizens
~ san Francisco with regard 10
nrornofion. but nevertheless there
= one particular branch of the pro-
,7ofer's activity which must ana
shall be looked after in greater
The San Francisco call., 1910-06-25

*THE San Francisco advertising
mems association gave a banquet
at the ST. Francis hotel last even
ing for the dual purpose of entertain
: ing the visiting delegates to the Pacific
coast ad mems convention and of put
ting before the people the real needs
of San Francisco. What is the mat
ter with San Frsncisco?" was handled
with a frankness never before expe-
rienced here There was no attempt
TO disguise the fact that the city has
suffered from the wrong king of
notoriety- But behind this frankness
was the sincerest kind of patriotism
Pledge for Exposition
The most encouraging thing about
this frankness was that, in the middle
of il, President Il. c. Donghurst of
the Pacific coast association called on
q special committee composed of Flor
ence J. O'Brien of Chico and Robert
Paullin. O'Brien read a resolution
pledging each delegate to work for the
Panama-Paciic exposition for San
Francisco in 1915. The resolution was
passed by the visitors with a shout.
There were 1E5 covers set in the CO.
lonial bah room, with representatives,
or every large commercial association
in san Francisco present. At the speak
-ers table were seated William Wood
head, president Of the local ad mems
club and toastmaster, T. Z. Seotford, c.
5. Aiken. Joseph Blethen. H 6. Long
hurst. T. c. D. Price, Frank L. Brown.
q. W Hornick C. \. Elliot r. E. Bige-
low. +. Charles Green. Samuel p John
ston, Luther r. Fitch. r. c. Ayres, G.
G Collins and +. J. Cooper
Visitors Provide Chorus
The Seattle and Portland delegation
were strong on the rah rah stunts and
kept things going between courses.
When the orchestra came to 'Oh, you
kid" they sprang an improvised cho-
rus on we love our town, but oh, you
Frisco" with the closing lines
49, We love our town for all our life,
but ola. you Frisco.
Their doNoiocy at the close of the
banquet brought an amen from ali,
80 we'll did il typify the spirit of the
evening. 1T went
Lord bless all ad men here below,
And help our san Francisco grow.
Bless all the ad men on the coast,
Bless san Francisco, our dear host.
Among the chorused witicisms from
table 10 table, the one that brought the
most laughter was aimed at the coast
president, TO this effect: Is Longhurst
= suburb Of Sacramento"
The San Francisco call., 1910-06-25
EAST IGNORANT OF
CITYS PEAL PROGRESS

William Woodhead. past president.
welcomed the members of the associa-
tfon and their guests He expressed the
belief of the association that San Fran
cisco should adopt an advertising cam
paign following the principles and
methods which corporations find nee
essary to make their campaigns a sue
cess
Following are his remarks in 1 rt:
We all feel tonighs .has we sre