The Detroit times., 1910-10-24
HOW THE PE0P[E
0UTF|TT|Ne co.
LURES PUBLIC
An Exposure Of The 1fMull1
Methods Of Detroit InstaIInsl
House, Based Upon 1aess =
Public Record. \.
Victims Drawn 70 Its stors UnouG
Big Ads. in Nsvspapss That
Do Not Cara


1T II easy to pay the Peoples way{
This - Al .sdyertiains line vhfe1
has been constantly set before -
people Of Detroit and towns nsaghy.S x
II n catchy phrase; one that No.
attracted the attention Of many ~
home-loving workingman to the oo<'
called bargains displayed beneath l<.
and has led him into the mesheo e.
the Peoples Quitting Co.
He found one thing about their -
vertising to be true--that 1t was "eaay
to pay" i'
Getting what he had paid for: go1n'
ting anything like worth for his monr.
ey; getting consideration that W.;
fair or even human-that was xnx6
different.
The Times believes In honest 81
vertising and for the benedt of tho|
readers Of advertising that appears ~
its columns az well a. for the bouoGt
OF honest advertising, believes thot'
1t 10 high time that the public shou11
know something about the methods e.
this frm.
Based upon complaints that have:
from time to time come to my notice.
l have conducted an investigation of
their methods of doing business.
have endeavored to be fair and.
I have based my statements on facts
that l have personally examined, o.
upon personal observation, and 4
have found the truth about this com
pany quite SUFFICIENT for any exposure
that might make.
It must be understood at tho out
set that from all can find In the
course Of my investigations. the Peo-
ples Quitting Co. 10 the only Install
ment house that Is practicing such
methods In Detroit.
have no fault to find with the
Arm that deals squarely with its
credit customers, gives them what
they pay for and lives up to its ad-
vertisements.
There il no reason why the honest
poor man should not get credit with
his merchant just as the rich unan
does with his bank, and II IL h ~
convenient for him to pay cash, "a ~
what The Times does desirS u Il
complish, however for the benefit of
public and merchant alike, II the
exposure OF all who use the public
prints to mislead the people and take
the peoples money without giving
value for It,
The reason why the Peoples Outfit-
ting Co. has been permitted to grow
and flourish and continue to prey up:
on the public without peep from its
victims, IL the same az the reason
why patent medicine fakirs. mining
sharks and all the horde Of sw1ndIeru
and confidence men were once able
to wiring millions of hard-earned dol
lars from the public year after year.
An unscrupulous and conscienceleso
press has always been willing to be-
come a partner with such swindlern
II they paid them q portion of the
swag in advance for the use Of their
advertising columns.
This is the kind Of q conspiracy
against the people that The Times y
going to stop In Detroit II fearless,
honest and unceasing publicity can do.
Il.
But I have gone far enough In gem
eral terms. Here Is q specific In
stance that can be verified from Of.
fetal sources. In a little cottage In.
the western end of the town lay Z
mother with babe q few days old.
The only heat In the house was from
stove almost paid for In The Peo-
ple's way" A furniture wagon came
up in The Peoples way" and took
that stove out OF the house because
the last installment had not been
paid, leaving the mother and child To
freeze. A hnd-hearted neighbor cali
ed up Sergeant Hicks at the city hall
and he Immediately ordered q stove
and coal to be delivered before the
house had time to COOL
Parallel to this ~ the case OF Q wo-
man who lay sick on q bed bought
In "the Peoples way" A buriy drfv-
er called one day and took Il from
under her because the last Install
ments had not been paid
or course these incidents are mere
ly business. II you consider them
hard-heartedly. and there might b
justification urged. Here is one that
Is a bit different. A stranger-most
OF the Peoples Quitting Co.'s cue
toners are newcomers in town
bought bill Of furniture amounting
to s155. Later he found that he had
been outrageously overcharged and
bought from another, losing the 80
he had already paid In the Peoples
way" and still saving about $50 on
his outfit.
The Peoples Quitting Co. was re-
quested to remove the goods. which
Continued o. Pss. Fs.r)