The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913, 1910-02-20
The Local Situation

Few people realize what little ef-
feet the Generalization in the East
EN- financial centers has upon the
market for local securities.
The evidence of this is probably
best shown by the fact that the past
week business on the stock eX-
changes in San Francisco amounted
10 well over & half million dollars
on the actual cash value. not the
par value, of the securities.
These transactions were spread
about well over the entire list, but
the oil stocks are attracting more
and more attention from investors,
who are beginning 10 realize that
in the list Of dividend paying oil
companies of this state there are
many opportunities to make abso-
lutely safe investments that will
yield from L per cent TO 20 per
cent on money invested, while the
opportunity for still greater return
is presented in the purchase at
present prices, of the shares of
companies that will soon 90 on a
dividend-paying basis.
Only a comparatively small per-
centage Of the investing public is
aware of the absolute stability OF
the oil industry Of this state or of
its great and growing future.
II is our business to acQuaint the
public with the opportunities that
exist in this line of investment, for
the oil industry Overshadows every
other line Of business in California
today.
We are reaching out for the in
vestor who wants safety for his
money combined with the most lib
ersI returns. Investment in the
shares OF the California oil COM
psnies provides both these impor-
tant features. and as the earnings
Of the companies viii naturally in
crease with the increa sed price for
crude oil that is surely coming. the
present is q most advantageous
dine for investment
As further indication of the
future prospects of the oil industry
Of this state. IL is only necessary to
state that all the big companies are
using strenuous efforts to acquire
additional territory and the price
Of oil land is advancing all the
time
The bugsboo raised in the East
bout the danger 70 business cOndi-
lions
sion Of the United States Supreme
Court against the Standard Oil
Company, has little effect here.
where conditions relating 10 the
California oil industry are well un-
While not undertaking the i'm
portant position occupied by that
great company. it must be borne in
mind that il is only a factor in the
oil business of the state, not the
dominant power that il was IN for
1ner years. and the demand for oil
is so imperative that were the
STANDARD Oil Company completely
eliminated from its place in the oil
business here whatever confusion
might arise, would be quickly over
come and the oil find its market as
We wish 10 again emphasize all
we have previously said about the
shares Of the Premier OH Company
ss most profita BILE investment.
seeing is believing and no more
conclusive evidence of this can be
sdduced than the fact that the
many intending investors who have
gone from here TO personally exam
ne the property of the company in
the great Coalinga field have, with
out exception, heartily Endorsed our
estimate Of the value OF the prop
erfv- the future OF the company
ar6 the desirability OF the shares
as most profitable investment.
This Endorsement has been
strengthened by the fact that in al
most every case the investiga tions
tbey made resulted in purchase Of
The shares for investment and ad-
1-ice 10 their friends TO do likewise.
The past week has witnessed a
most persistent effort on the part Of
lie hears TO depress the price 10 a
noinf that would enable them to
cover recent sales without loss. In
sDite Of such efforts the price has
sraSn advanced The closing quo
fsffon being sI.20 bid and si-25
asked. We again urge immediate
purchase at the present favora Bile
5-ice The stock is intrinsicelly
xorth $500 per share now and is
b,rv at anything under that price
we execute orders for the pur-
chase and sale of Government, Mu-
,,gcinal. Railroad and Corporation
bonds and for stocks and bonds
listed on the San Francisco, Los
Angeles and Eastern stock ex-
changes.
LINCOLN MORTGAGE & LOAN co.
f4fh Floor. 166 Geary Street,
SAN FRANCISCO.
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