Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1910-07-02
mr.. SHAW RAPS
LONDON CRITICS
Cannot Tell Tragedy from
Farce, Says Author of
"Misalliance."
HIGH ART UNPOPULAR
Asserts Mr.. Frohman's Expsri,,,
with Reperory Theatre Shove
Public's Lack of Appreciation
lsrsciAL nEsPArcHl

lsrBciAL pEsPArcul
LONDON. Saturt,,
THE season at the Repertory rh.,,..
] ] taken all In all, has not been a gn,..
ingly popular success. This vs,A.
largely to new plays by Mr. q. R s,,-
and Mr.. Granville Barker wb,c, Az
not suit the public taste. and q IL.
public kept away. The real su,s.,,..
OF the season wero two-a revlv, -,
"rrelawney of tho Wells" and , -.
short play by Mr.. j. ". Barrie e,r..
''The Twelve Pound Look" Ts, ,,,..
we're produced or revived Elg,....
other plays. long and short. were mon.
ised by Mr.. Frohman. but not give,
or course II Is easy enough n ma.
stand why they were not given ana ~.
the season closed earlier than vas ,,,...
ed. The national mourning pu, a r,,l,,.
stop TO Mr.. Frohman's pralsewor,hy e.
terprise. II would have been ponss,..,.
continue the season longer t,, b.
did. He is not discouraged. however. ,,s
announces that he VIII start the R.rs.
tory Theatre again next winter a, 70,
Duke OF Yorks after Peter Pan "A,
had its annual ding.
PROMISES MANY PLAYS.
Il shall then produce plays" SAID ",
Frohman, by Messrs. J. NJ. Barrie. Son.
erset Vaughan, Henry Arthur Jones Al.
fred sutro. Haddon Chambers and Hss1
James"
As this list does not contain tho na-s
OF Mr.. Shaw or Mr.. Barker the fo-ner.u
was to be expected. has something to ~.
III anybody supposes," said Nj. ssiu,
that the higher drsma-you apply that
term 10 my plays-wiil pay at the rate q
from 50 TO 100 per cent per night they Il.
tie know the condition Of public taste b
this country. As long rs such prohv ~
possible plays which require nursing
through a period OF public lnii1eteas
and violent press hostility will b r.
garded as failures
THE flrst rule OF modern Commercial
management Is to cut your failures
meaning pieces which do not OIL ~
houses to the doors. Cut them promptly
no matter how much they have eot
scrapping failure after failure until y'l
hit on a success You must never ars.s
with the public or the press. Take your
defeat like a man and forget all about i
But on this method you can have %
higher drama at all, for both press an
public regard the higher drama
much nasty medicine Even when pe'Fs
like It they have TO be told SO before 'a9
recognize the fact.
BUT WROTE BITTERLY
"The London critics laughed hearty
at my play Mlsalliance' yet the n'H
morning they Informed che public 'hH
had suffered the wesriost agonie'
boredom. simply because thar w
thing 10 write about '.'
plays. They write II just as they wear
two inch collars. A. TO noticing W'i
own sensations or forming an 1907
pendent opinion, they IRE too shN w
sheeplsh. to do anything Of the soN
III your play was really a good o''
why did MIR. Frohman withdraw 81 az"
A few performance ! asked.
Nobody can reasonably ask HIN
a campaign for the ed-e4-'-
of the public and the living down o. "
wild vituperation OF the press. we.
found what he vas up against ne A11
drop the play like hot potato. 4Ee'
trophe was a perfectly friendly one
foretold Il. / urged Mt Frohman 70 ~
Into the figures OF past enterprises ="
might as well offer figures 10 Don V.Ay-
buoyancy 4 proof asa''s'
.Ires. What an American wants
venture with huge risk and wild P.s',
tiles. not the sober modest eer'a'n'''
classic art Well DE did Me oe''' 0-'
was knocked out In week
WILL CONTINUE SCHEME.
But he is golns on with The '-''-
loXt year" LID.
Yes. with the mos, popular II,
vrlghts. II the plays are sleee'sl1' Wv
VIII have 10 be played iml.'aneoIsr
ilnerent theatres. The scheme ~,
.ible. only Mr., Frohman doesn't
when he's beaten -
"Are you out Of play rrod1a"'" ~ -,
no. Mr.. Barker and ] VIII 49, =,
freak out In new place Lona'D
Is press may Kick against iHe P''
ard as they like, but they nave
.cme along" ..s,
why do sou call your plays
lons?" .,sI
ITO nnd out n the London critics 81,
Ell the difference between farce -,
-aFedy or melodrama and d ', 80
Mess the author told tHem'
,ey couldn't Misallianco was 20 ,s
mple OF pure comedy. The poo. rd
fent about beating that u ,sg
lay. only a conversation. nrI
re blazing duners. Thoy "''N
-aps every time made q
nyiable reputation as an s,,a
alnty and sweet girl parts | s..s-.
D be promoted a step hishe' "u- . ss-8
star. MIR Charles Frohm"' "- -, -