East Oregonian : E.O. (Pendleton, OR) 1888-current, 1910-05-10
Will Your Ad. Sci! Goods?
If after reading it. over you
can't answer "Yes"--
Write it over again
ADVERTISING TALK NO. 4.

1t pays to advertise, but all advertising doesn't pay
Success IN advertising largely question of selecting sub
jec which is most timely Of appealing to human interest
story is told about Russian merchant who used his forth
coming marriage basis of his advertising day and drew
patronage that resembled bank. His announce
ment which was certainly original, read as follows:
Ihe reason why have hitherto been able to sell my goods
much cheaper than anybody that am bachelor and
DO not need to make profit for the maintenance of wife and
children
1T is duty inform the public that this advantage
will shortly be withdrawn Them as am about to he
They will do WE'LL therefore, make their purchases at
at the old rate"
The result such of business that in few days the
hoeeer had made enough money pay of his
wedding very lavish scale.
Get into the game like this fellow did Hit the nail on te
head Put forth the most pertinent and interesting subject YOU
can think OF in connection with your business affairs your
advertising, and you will be sure to get returns
OF advertisement radical and ridiculous as that
OF the Russian merchant isn't advisable but am merely using
it for illustration
Some merchants think people aren't inereste in nv af
fairs they of goods they will come in and buv
them That is just where they are wrong
The American public is reading public and has develop
ed thirst for something 1t will be interested in your
store and goods you tell about an enthusiastic
and interesting way.
An advertisement nothing less than story The
most interesting stories the paperwheher they appeal to
ones sense of humo ones heart ones higher mentality
or to ones read aloud the breakfast
dinner table
great many advertisements are read aloud in the home
Do you suppose yours areg If not now is the time to remedy
the difficulty
Whatever you do be upodate Americans love progress
BE like the hotekeeper in little village Ohio who changed
the name of his hostelry, if you will
travelling who had visited the hamlet for several
months dropped in day. and calculated with SURPRISE
Why when did you change the of this hotel to the
Taft house?"
Fright after built that big bay window replied the
proprietor.
This doing of things that appropriate to the occasion is
mighty important thing
Fortunately the idea of leaving advertisement stand in
newspaper day after day and week after without being
changed is fast being tabooed.
To be upodae to make your advertising read it neces
say change frequently And when you do change it. put
something in it that is worth while
After you have written ad yourself the question:
"Wil it sell goods % you can't answer yes write it over
again.
The newspaper manager likes you pains with your
advertising because he knows if you do you will reap results
If your advertisement pulls business the newspaper will
have demonstrated its worth 1t will be of nestmab value to
you, if you just make the proper of it.
There better medium through which reach the buy
ing public than the newspaper which circulated regularly
your city, but you do your part the campaign by keep
ing your advertisement filled with live vire copy Then you
will begin realize what advertising really worth You will
make it pay