The San Francisco call., 1910-06-25
NEW BEACH HOTEL
AND BATH HOUSE OPENS
Elegant and Unique Resort Costing O.000 Will Be
Opened Saturday by Charlie Mitchell

in the city. The entire boiler and en-
gine room is of concrete with sand
less and furbished kitchen of a great
hostelry than the place where water
is pumped and turned into steam.
Owing to the great amount OF work
in a matter OF detail that is necessary
in properly finishing bath house OF
such large proportions. rev days yet
remain before the public will be ad-
n1itted. although inspection will be al
lowed and encouraged at all times.
Mitchell states that the delay will be
short and that he expects TO open the
baths tor use within the next two or
three days
The large grill room which is adioin-
ing the bar has moor space OF SVHoG
Fleet and is nearly square. 1t IS finished
, in a slash grain, light Weatnered
oak panel and furnished with exceed
fngly artistic incandeScent llghJ nNtureS
in which glazed globes viii be used
One hundred and twenty-five tables will
be set in the room and considerable
space will be left for dancing In the
way of entertainment Mitchell has add.
ed to the grill a $2.600 orchestrion OF
the latest type as we'll a $1,000 baby
grand piano. 1t is his intention to IN
troduce on sunday afternoons and even
ings special program IN Wnlch some
of the local favorftes will be included
A broad stairway which opens at the
base into the grill and the bar leads
to the hall OF the hotel above. the fur
niShings and advantages OF which many
are already familiar with Although
usage as vet, Mitchell states that in
the near future he will recarpet and
refurniSh IL to a certain extent SeNerdl
OF the suites of the hotel command an
exceptional view of the beach and
ocean. In all of the rooms the furnish
ings and appointments are or the most
artistic and modern type. On the nrSt
floor there is a private dance floor and
plano for special parties In the notel
as we'll as IN the other branches OF the
establishment there is excellent service.
0f bo aNfh "A -
force was necessitated- At pressH
Mitchell employs more than 80 men 70
run his resort.
full confidence OF success For many
years he has been the proprietor or
cafes in San Francisco and has ever
met with good fortune because OF his
ability to provide the niceties that at
tract and hold patrons. He has put into
the M & M the things that experience
has told him are necessary. There has
been no detail that he has not had a
hand in arranging Patiently he has
gone over and over the plans of the
until he is satisfied that he has ready
for the public a place of enjoyment,
home for pleasure seekers that can
not fail to bring approval. With an
eye to the beautiful he first built his
cafe, selecting site by. the ocean The
attraction of the sea is an old story.
but as Mitchell says. an unending one.
People will seek the water, under the
blue summer sky, in the dead or cloudy
winter, DY moonlight OF lOS, early OF
late, and there is always a demand for
a place where the oceans boom may be
heard and white caps seen while re-
freshmentS are served to the accompan-
iment of clever entertainment With
the lesson that he has learned in years
OF practice Mitchell has built such a
place 1t is ideal He has made II SO
by the painstaking study Of his busi-
ness. In this new establishment he has
put in his best licks, he has striven
| to create a thing that will satisfy and
he has spared neither money nor time
nor effort
When the doors of the new NJ & NJ
are thrown open for the hrst time
Saturday night there will be sur
prise for the guests. Not only one but
many 1t is Nlitchels desire 70 give
| pleasure above all things on the initial
night. He awaits with every hope for
! the throng that will christen the new
NJ NJ. On this night there will be no
attempt on his part to make the books
/ balance. For all his planning and eX-
/ penditure he wants but one thing on
/ that night--appreciatfOn. The musician
will be at his instrument. the tables
will be set. the lights aglow and in
every corner. in every quarter there
will be welcome.
pleasant spin through the park a
convenient garage, excellent accommo-
datiOns and service in an artistic grill.
music and good cheer-who could say
! nay TO this on Saturday night?