The Bridgeport evening farmer., 1910-09-15
CAESAR MISCH INC. MOVES TO
 NEW QUARTERS
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 MT. walder. has had handsome oak parquet floor laid in the windows and the lighting at night will be done with several hundred powerful tuns- sten lights In the .iy day time 9;1f34 fher4 T any place in the store for it's broad frontage on three streets makes It the 1ightest store in the city. When tings he chose a wood that would not darken the interior.
 store is the complete children's de- partnen where everything in the way of dresses, coats, shoes and hats for the little folks can be secured.
 Along the Golden Hill street side of the store are the artistic cases sshowing off the complete new line of I,s Fall % and Winter millinery mil ready for feature are several cute little dress ing rooms built into the sides of the store for the trying on of millinery fore triple mirror and the hats are brought to her by the saleslady to have her try them on.
 On the women'S side of the store there is also an in9ovation for wom- ems clothing stores. There are sew eral trying cabinets for ladies and on and fitted. On the mems side of the store there are several of these closets built into the wall and fitted with full length mirrors so that cus- toners can make a complete inspec- tion of the fit of their intended pur- chase.
 At the Main street end of the store when one enters the gents furnish ing department is found at the right and on the left is the gentlem en'~ hat department where a full line of first class and stylish blocks in mems headwear will be offered.
 At the center of the store at the the jewelry departme ent. This de- partment has always been one of the features of the local Caesar Misch store, but the new department is to contain one of the largest lines of watches, diamonds, and artistic jew on the cash or credit basis the same as the other lines in the store.
 The business office is located instae center of the store and is built Of silver maple and opaque glass. Built in the office are number of privats audience booths for customers hav7 department Customers desiring to go to the office are not obliged to go through the office but can reach it readily from the Golden Hill street entrance.
 A new cash carrying system has been installed running directly from the office to the various departments. The entire floor is to be covered with carpet and the heating and ventila- ton system is the most modern and up to date
 The front basement is to contain a department that will be stocked with comfortables, blankets, women's wrappers at once and within a short time will also contain a first class trunk and bag department.
 The rear of the basement will be devoted to 8 workroom for the ad- justing of garments, and a storage for extra stock.
 The Bridgeport, store of Caesar Misch, Inc, is one of a/chain of ten credit and cash stores operated in New England, The other stores are in~ Providence, Holyoke, Brockton Hartford, Lowell Manchester, Paw tucket, Haverhi1l and Worcester. The firm was established 30 years ago in Providence by Caesar Misch whose name is over the door of each of the ten stores.
 The Bridgeport store was opened nearly 10 years ago by H. w. Wa1der finder whose successful management day it is able to go into the hand some new quarters. Today the store has over 10000 satisfied customers i1l Bridgeport. The policy of the store is to give the best that can be pro- duced at lowest prices. The outlet of the Misch- stores amounts to over a million dollars in goods each year. Many of the goods sold by the con. cern are of their own manufa cture. They turn out many original crea- sizes or special measurement orders in mems or women's clothingN can be filled within 24 hours.
 Manager Wa1der said this morning that the cause of the removal of the store was the great increase in the business. He added that he be1ieveds that the increase in business in the new store is going to be so great that the firm will be able to sell on even smaller margins than before.
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