Omaha daily bee., 1910-07-05

The recent ruling under the pure food
law prohibiting the coating OF chocolate
candy with preparations OF shellac is one
Of the very few Instances in which the
confectionery trade OF the country has run
afoul of that law. For twenty-five years
tho National Confectionery association
has been fighting for pure candy and other
confectionery products. When the various
states enacted pure food laws the candy
manufacturers sought to have CONNECTION
cry embraced in the terms OF these laws
They always have realized that confec-
tionery is viewed as a luxury and that in
the long run the best way to get profit
out of the business was to produce a prod
uct in which the people could have conf
dence
Vast sums are invested in the business
Of catering to the American sweet tooth,
and the total value of the product turned
out under these investments in surprisingly
large. 1t Is estimated that $3.50 900. 900 is
annually paid to manufacturers for candy
alone, SSO,ooO.00o of this representing the
profits of the business. There are over 400
candy manufacturers in the United States
and quite a large number in Canada The
| factories of the two countries give en-
ployment to more than 5000 wage earners,
1t requires SCI. 900 900 pounds of sugar q
| year. with nuts, chocolate, milk, and other
things i'd proportion to make the candy de-
manded by the consuming public. The
people Of the United States, comprising
only per cent OF the worlds population,
use % per cent of the worlds sugar. and
even a greater ratio applies to the Amer
lean and Canadian consumption OF confeo-
| tionery.
! 1t is now becoming an accepted theory
that candy Is valuable as food, and the
various governments Of the world are using
1t in connection with the rstions OF their
soldiers, The telephone companies of the
United States encourage the moderate use
OF candy by their operators on the ground
that 1t tends to make them more patient
and to keep them in better humor. 1t ID
widely asserted that the use OF candy tends
to lessen the taste for intoxloants, and
that 1t constitutes the best prohibition cru
sader in the country. Bar rooms recognize
that the eating of sweet things tends tC
lessen the taste for the things they have
to sell, so sweets are tabooed from the fires
lunch counter. While candy often has beer
regarded as harmful TO growing children
II Is claimed that this impression haI
arisen from the fact that children get 1
80 seldom, and that they overeat them
selves when they do get 1t. A supply o
candy kept before them at all times vii
result In q normal consumption. The reg
ular eating of candy tends to reduce ant
even prevent d taste for cigarettes. and few
cigarette smokers eat much candy. Hygi
enic authorities now generally agree tina
the craving of children for candy is
natural one.
Even the children feel the pinch of harr
times. as was shown by the experience o
the Chicago candy merchants in the PAM
few years ago, Their sales fell off NOR
than 100000 that year. The year befor
their sales amounted to 315.oOo,OoO, 30 tina
the people ate only eighty-five pounds O
candy in 1908, where they had eaten 10
pounds in 1907. With a business amounting
! TO SIS, 200 a year, Chicago still is unabl
to compare with New York, which is sal
to eat more candy per capita than an
other city on earth. Its annual consump
ton amounts to thousands Of tons.
One Of the best instances OF adyertisin
enterprise the world has known was pulle
off by German confectionery manufac
turer a few months ago He secured a
exclusive contract with Count Zeppelin, tn
great German airship builder, to print tn
Zeppelin picture post cards. The entire Pre-
: ceeds OF their sale went TO the airship fund
the manufacturer deriving his profit fror
the advertising his candies got through 4
He is highly satisfied with the results. .
large confectioner keeps a supply of pos
cards on hand all the time, and even fuI
nishes the stamps for mailing them. TIL
only condition attached is that each car
, shall state that the sender purchased SON
candy at his store.
One would hardly expect to find that tn
] way women wear their wells could hav
anything to do with the profits of tn
' candy store. yet It has very decided beal
a ing on the standing Of the profit and los
.! account at the candy counter. Since wome
a have begun to wear their wells tied und,
d the chin. one establishment found that 4
e daily saving Of candy from the cand
r grafters amounted to thirty pounds Eve