The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1910-09-18

Keen interest attaches to the big
modern store, Men reluctantly hurry
to store when occasion demands, make
purchases and quickly leave. They
know little Of the intricacies of
stores system, yet recognize that a
master thought directs; that men and
women subordinntes, specialists IN many
instances, execute orders; that vast
force of women and girls are part OF
the splendid scheme necessary TO the
| conduct of large business noted Tor
it's mastery of detail Men familiar
with business comprehend and admire,
Women, on the other hand. caring
naught for the science OF organization.
are influenced by an atmosphere OF
tone, by character of merchandise and
by the excellence Of service. Their
frequent presence there, contact with
the employees and familiarity with
goods carried account for An absorption
of the spirit of the store.
| In q great store a formal opening Is
m occasion Of moment. Men note and
wonder women eagerly await The
Keith o 'Brien festivities coming in the
evening it was women S delight to In"
veigle their husbands into the vortex
where style is cxpounded.
The thousands of men and women
who were in attendance at the brilliant
opening were afforded two hours of
genuine interest, enjoyment and pleas.
urable observation Men viewed and
marveled their thoughts reverting to
the complex details of the workings of
such large institution. Women felt
the dramatic spirit-people In count
less numbers. breathing, living, ami
mated-saw everywhere exhibited the
handiwork of natlons-yearned to
examine and lcisurely enjoy the thou.
sands OF visible things-felt the thrill
of seeing Paris reflected in living mod
els. Thus from different viewpoints the
visitors saw and noted. Everywhere
rare creations of art, mechanical out
and fabrics grouped and draped to set
off to full advantage their exquisite
beauty and charm. Broad aisles
| thronged, a CHEEKY concourse; magnif
cent decorations, the glow of subdued
light and soft, floating music-alto-
esther thrilling picture,
Paris Linked to Salt Lake.
The exhibit of masterful creations on
living figures drew enormous crowds to
the promenade which connects the mil.
linery and suit sections. Beautiful
! young women enjoyed the distinction
of being gowned in the height of fash
ion-many times, Behind the scenes
there was an air of hurry, deft fingers
flying hither and thither illusioni zing,
adding fairy grace to fashion s 1.-the
some eXponents. There was art in the
dressing. Understanding the precepts
of style, effects and the harmony of
colors, how best to enhance each girl IS
particular type of beauty and at the
same time display to best advantage the
gown. the hat and the complement ac~
cessories experts directed in the mys.
terles which transformed a girl until
her eyes. Yes. art lowered behind the
scenes. Every few minutes one of these
gracious subjects stepped from the cur
talns and advanced with queenly tread
on oriental rugs across the promenade,
revealing to eager eyes the distinctive
characteristics of Partisan and American
masterpieces IN gowns and beadwear.
Then another and another, the different
Young women exhibiting apparel of ex-
rate, some being simple expressions OF
correct lines and perfect taste. 1t is
doubtful if a more interesting feature
could have been introduced Men even
were drawn to the scene. 1t was almost
too much for them, but they were held,
| fascinated.
Little Living Models.
Aside from the grown-ups. little civ
ing models'' were in decided evidence
3 to s-year-old tots, who exhibited
IN cute manner the advantages of chill
dren s apparel They promenaded with
a, grace equal to their larger sister
How the Store Looked.
The decorations were finer and diff
fferent, from those of former openings.
No other institution in Salt Lake or in
the west gives its decorator such free
engrossed with the spirit of excelling
the decorator conceiyes effects and
rounds them to finished whole
Within the main entrances were q
series OF arches; twining about the col.
umns. were heavy grapevines, leaves
and fruit, which crossed and recrossed
the .aisles- Thousands of vines were
used AT the south entrance, poppy
shades covered the arches. Two chestnut
ming staff, added to the effect. The
second floor was ablaze with melon
shades. On each column were garlands
of poppies. The arc lights in the millin
cry and suit departments were trimmed
alike. Many potted plants were used
From the light wells were suspended i'm,
mense rustic baskets filed with vines
leaves and grapes. The promenade was
festooned with electric lights, each with
shaded coverings. The rest room was
besutiful in festoons of brown and tan
roses.
The Window Decorations.
Grecian architecture was observed. In
the north window were three massive
columns, in front Of which were exuuis
lite Grecian figures Of women holding
the, capitals which support the pergola
frieze was hung between each column
behind which group of Grecian mai
dens were dancing Beautiful dress
fabrics and few hats were shown. The
autumnal decorations were shaded rose
sprays, branches and wreaths. One othe,
window was similarly trimmed.
In the second window was a fountain
with water effect Metallic roses, sprays
waterlilies and Scotch thistles were
used: Hats and gowns completed the
exhibit. The other windows were equal
ly exquisite. The decorator and as
sistants were three months in preparing
the materials for the displays.
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