Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1910-05-20
LETTING THE WORLD KNOW
ABOUT 1T.

The fact that Americas is letting
the world know about what it has to
offer, telling the farmers of the coun-
try of the opportunities that lie at
its door, is not lost upon the papers
that are devoted to the setting forth of
the advantages of the South. They
are always on the alert to discover
some town that is alive and securing
the benefits of publicity on as wide a
scale as possible. The large cities,
it is true, have been heavy advertisers
for years, but it is only of tate that
those in the same class as Americas
have awakened to the good that az
crues from getting into touch through
this medium with the general pub
lie. For that reason such an expert
ment as Americas is making in the
advertising line is the more closely
watched by the journals whose pur-
pose is the attracting of capital to the
South by the dissemination of infor-
nation about this section. One of this
class of weeklies, the Georgia and
Alabama Industrial Index, under the
caption Letting the World Know
About 1t" has this to say about Amer
icus in its leading editorial IN the
current issue:
Americas is one of the best cities
OF what might be roughly termed the
fifteen thosuand population class in
Georgia. 1t is a solid commercial
town, is an unusually attractive res
idential city, with many fine homes
and is surrounded by one of tie
best agricultural sections of the
South. Sumter county, of which i is
the cap tai, is one of the best of that
tier of fertile counties comprising She
choicest part of Southwest Georgia.
Americus has itself known these
fGcts for years and years In a gen
era way the well informed people of
Georgia have been acquainted wien|
them The stranger within the gates
has assimilated them very quicklp,
for the visitor soon sizes up a town
Bat the great outside world has known
very little about Americas and Sum
ter county, speaking quite frankly.
Recently Americas determined to
get itself in the public eye-not by
sensational or freakish methods but
by a campaign of dignified but agrees
slve adyertis .ng-advertising founded
on solid fact. The Board of Trade u-I
that city, an organization which seems
TO have been elect fled into new
life and usefulness in re # months. is
IN charge of the campaign, the details
being under the personal direction of
the secretary. The campaign s being
conducted along systematic lines and
will be characterized by persistence.
AS beginning, advertisements were
inserted in three leading industrial
papers. Two dairy papers are being
used, also, it being desired to interest
outsiders in the creamery opportunity
now existing at Americas. Several
OF the large farm papers circulating in
the west are to be employed next and
It S believed that many of their read |
ers will be interested in the possibil-
tiles of farming in Sumter county
whose broad acres last year produced
crops valued at five million dollars.
That Americas and Sumter county
will profit by this advertising goes
without saying-in fact, the benefits
are already being derived.
The Industrial Index is giving prom |
inence to this particular case not S M
ply to advertise Americas, although
It deserves full praise for its enter
prise, but for the following reasons:
FIRST, Americas is a typical Georgia
city and the incident shows how the
more progressive cities of the state
are reminding the world that they are
on the map.
Second, this sets a shining example
to other cities in the two states who
have not availed themselves so far
IN systematic manner of the power Of |
publicity.
Third, Americas is getting results,
and other cities that are backed by /
acts can be just as successful along
hat line