The San Francisco call., 1910-02-12
OWL DRUG COMPANY
OPENS NEW STORE
RebuiIds on Permanent Location
at Mission and Six
teenth Streets

Inc owl drug company's permanent
location AT the corner of Mission and
Sixteenth streets mas been entirely re-
built and the store viii be thrown open
TO the public again today. The event
VIII be celebrated with one of the old
time owl openings" In addition 10
a very tempting array of merchandise.
priced low for the occasion. there win
be money gifts with view to dupli-
eating the success attendant on the
opening of the store in the Phelan
building, when all records were
smashed. On that occasion the store
was crowded with the friends and pa
irons OF the Owl drug company all day.
An attractive feature in the store
winch VIII be reopened today in the
Mission Is the new soda fountain. one
of the largest and best in San Fran
CISCO The candy department is also
10 be operated on an extensive scale.
Another important special line will be
the kodaks and developing and print
ing, which viii obviate the necessity
OF Journeying to the heart of the retail
district
When the Owl drug company's store
AT the corner of Mission and Sixteenth
streets was partly destroyed by fire A
few months ago the management dis
played the true San Francisco spirit.
Undaunted by the fire, the company
cleared away the debris and opened
for business the next morning, the fire
loss having been adjusted Immediately
after the blaze
NEW QUARTERS SOUGHT
The business was conducted for some
= IA lrr.1e-
roof almost large enough for a man to
crawl through and with one wall al
most entirely destroyed. The company
made the best of a trying situation,
however, until il could secure better
quarters Those secured were. at their
best, serious handicap in conducting
the business. The store was sma Her.
the location less desirable, being in
the middle of the block; facilities for
displaying the goods were disadvanta-
geous and there was only a small single
door entrance; but in spite of all this
the company's Mission store has been
as busy as the proverbial beehive and
trade has been on the continual in
crease.
Overcoming the difficulties conse-
quent upon this fire was entirely in
keeping with the coInpanys aggres-
siveness and unconquerable spirit dis
played at the time OF the san Fran
cisco catastrophe. The five stores.
warehouse and laboratory were COM
pletely destroyed, far more serious
circumstance than that confronting
other firms who had but 10 lease new
quarters order new goods and resume
business at once. The Owl drug COM
pany's location, supplies and source of
supplies had been obliterated.
OPENS NEW STORE
But in spite of the almost insur-
mounta Bile obstacles, while others were
still deciding as to whether San Fran
cisco would be rebuilt and whether II
would be advisable to go into business
again: while the ruins were still
smoldering. the Owl drug company
secured a temporary location. rushed
in merchandise from its stores in Oak
land and Los Angeles and opened up
the first retail drug store in the burned
district It is to such wonderful re-
Cooperative powers that San Francisco
owes the almost miraculous rehabilita-
ton which has taken place in such a
short time, and which will eventually
make her the leading city of the United
States.
With the reopening of the Mission
branch today the Owl drug company's
stores will all be in their permanent
locations, away from the high insur-
ance shacks With insurance thus cut
to minimum the company's running
expenses will be materially decreased
with the result that prices can be
49,