The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-12-10
RAILROAD NEWS.
Union Pacific Starts Publicity
Work in State of Kansas,
John p. Cummins Makes First
Visit to Capital City.
ADVERTISE THE STATE
U. p. Sending Out Folders Tell
ing of JayhaWker Prosperity.
Other Items of General Interest
in Traffic World.
ADVERTISE THE STATE

The Union Pacific railroad has taken
hold Of the publicity and Harmony
proposition 10 earnest. Representatives
OF the company-nice appearing, con-
vincing and friendly chaps-are now
on the road in behalf of the interests
of the Union Pacific and they are doing
wonders with the sentiment in favor of
railroads and with the people who have
harbored grudges against corporations
all their lives.
John P. Cummins. publicity agent
Of the Union Pacific, was in Topeka
the other day "just looking around"
and getting acquainted" He visited
the business men, the shippers, the
wholesale houses, the public officials
and ''last but not least''-the newspaper
offices.
Strange to say Cummins didn't say
word about the freight rates. He didn't
claim to care anything about long and
capitalization" and other "a
TONS" At least he didn't have any
thing to offer on that subject-and he
did not appear interested when anyone
else had anything to say about it.
But there are lots of other subjects
that a. railroad man is able to talk
about along the friendship line-and
Publicity Agent CumminS talked them.
Mr.. Cummins travels under the super
vision of Gerrit Fort. passenger traffic
l.
quarters in Omaha. Gerrit Fort has
been handling the greater part of the
Union Pacific booster advertising
lately and he is author of the famous
bulletins of Kansas prosperity that
have become SO well known in this
state.
What Kansas Can Do in One Year"
is the name of one of them. It is a
big display ad running in many news
papers and publications applauding and
hi Of TYor,
sas and telling of her resources and her
advantages. Creating Wealth for the
State of Kansas" is another.
I'VE are helping Kansas and her
people by advertising in this manner,
said Mr.. Cummins. And then. of
course no one overlooks the fact that
we are creating sentiment in favor of
the Union Pacific in this state"
There are five things which serve as
slogans for the publicity work of the
Union Pacific in Kansas. They are:
1. Dig out all complaints.
2. Better all railroad public condi-
lions.
8. Mutual advertising Of state and
railroad.
4. Create sentiment favorable to the
Union Pacific.
s. Obtain publicity through the news
papers.
In his visit in Topeka this week Pub
licity Agent Cummins included the
60OV6 nSnIlOn0Q SlO8duS IN Ills I1ldluSIA
"harmony' trip to this city-and he
accomplished for his road a sentiment
that has remained hidden for years.
The Union Pacific has many valuable
holdings in Kansas-and IN Topeka.
The lines running through this city
from the west to the east include some
of the prettiest examples of railway
| roadbed and equipment in the country.
| The double track between Kansas City
and Topeka-protected by automatic
electric block signals, ballasted with
stone laid in the heaviest steel and cut
| to the easiest grades-this stretch OF
roadbed is hard to excel.
| The assessed value of all property in
Kansas has increased from 1928, 000,0 900
in 1900 to $4,000, 100000 in 1909. There
than the railroads in the prosperity and
the enormous wealth of Kansas. And
| the result has increased the value OF
| the railroads.
| The Union Pacific realizes this and 1t
has scattered considerable ''bread on
| the Kansas waters" expecting and
| getting many returns. In 1909 the
road paid taxes to the amount of $685.
! 913 in this state alone. The Union Pa
cific is one of the pioneer and one OF
| the big factors in the upbuilding of the
state-a state with moro than 10000
miles of railways.
=, In the last few months the Atchison
Topeka & Santa F'e railroad has created
| a storm OF public sentiment IN tneii
favor by their excellent publicity work
| under J. R. Koontz, general freight
agent and J. F. FARRELL, publicity agent
Now the Union Pacific enters the
field in a sfaee-to-face"- campaign and
with their popular publicity methods
they will add many friends to theil
long list of constituents. Publicity
Agent Cummins has started rolling
stone that will gather enough Unior
Pacific moss to pad their general Of
fees for years-even if the freight rates
are not decreased.