Los Angeles herald., 1910-02-13
H. Schwaebe Purchases the Interests of Capt Atkinson in the
Atkinson Motor Company and Enters the 1910
Field Under the Name of the Premier Motor Car
Company in a Handsomely Appointed
Garage South Olive st.

courteous demonstrators being con-
stantly ready to show the quality,
value and consistency points to pur-
chasers or others interested In this
high-class automobile which ranks
first among it's numerous competitors.
The practical demonstrations show the
good points and convince the buyer of
the advantages of the Premier car.
A number of handsome cars are kept
for the inspection of enthusiasts of auto
cars, and Los Angeles and out of town
customers are requested to make the
new home of the Premier Motor Car
company headquarters at their pleas
ure.
l.. H. Schwaebe, the chief executive
of the new company, is one of the best
known public and business men of Los
Angeles, where he has resided most all
of, his life, growing up with the city
and becoming one of it's representative
citizens. He will personally look after
the trade of the company, and through
capable business methods and honest
and reliable assertions about the good
points OF his cars he is building up
name for his agency that means very
satisfactory future business, as the de-
mands for high class machines continue
to grow, as Los Angeles and Southern
California increase in wealth and pop
ulation.
For number of years Mr.. Schwaebe
took a very prominent part in the pol
itics of this city, being leader among
the younger business men of the Re-
publican party. His ability was so
ably demonstrated on numerous occa-
sions that he was appointed to fill an
unexpired term as city auditor. After
making a record for efficiency in this
office he was nominated for reelection
for a full term and elected after
most interesting campaign by pleas
ing majority. Being an expert ac-
countant, with that thorough kno1yl-
edge and training in the principles of
municipal bookkeeping, he made many
important changes during his regime
in office that proved to be of much
benefit to the city, and his books and
reports show that he was an able man
in the right place.
Mr.. Schwaebe retired from politics
to enter the business fields because OF
the splendid possibilities offered in
Los Angeles He entered the automo-
bile field and organized the Schwaebo-
Atkinson Motor company, enjoying a
most successful business from the day
the company began operations. On his
trips of investigation and research tc
the factories of the companies repre-
sented he has been treated with much
courtesy and attention because of the
good work his agency has always
shown in California as the patronage
continued to grow and expand with
each month. Now in the organization
of the Premier Motor Car company
and the removal to the new home built
especially along his own ideas, Mr..
Schwaebe has an exceptionally bright
future ahead of him as the president
and manager of company that prom
ises to take leading and active part
in the automobile field of Southern
California.
Mr.. Schwaebe is also prominent in
club and fraternal circles, being a
Mason in high standing, an Elk, who
as a member of Los Angeles lodge No.
90 enjoys all the pleasures attending
that organization; is a member of the
Jonathan club and a member of sew
eral automobile clubs and other Or
ganizations that make life well worth
living in California.
In fact, it might be well to say In
conclusion that Mr.. Schwaebe is a
public-spirited and progress
siye business man who has been active
In every enterprise having for its OBJ
iect the development and expansion of
Los Angeles as the metropolis of the
southwest. It is men of this ability
and character who have done much to
aid in making this city the substan-
tiaI center it is today, city of wealth.
culture and refinement whose reputa-
tion has spread into all the countries
of the civilized world because of the
wonderful opportunities presented
hera