Deming graphic. (Deming, N.M.) 1903-1948, 1910-12-09

vi ANtW otko'g NohotNeAtas 'NA wv
not carry, a bill providing for an APP
preparation of S., 900 from the state
funds, foa advertising each of its
cities. This bill will be taken up at
the next session and, in all
probability, passed. The city of
Houston. Texas, three months ago
raised funds sufficient to employ the
Crockett Advertising Agency, New
Orleans, to start a ten months pub
licity campaign, full page and half
page ads will be carried in leading
magazines. The state of Arkansas
has $1,000 for state advertising
the coming year: Shreveport, La.
city Of less than 10000 people.
has $4,000 for publicity alone:
Memphis. Tenn. has $4,000 for
the same purpose. There has been
a steady advertising campaign on in
Florida for the last twelve months
at a tremendous outlay. which is be-
ginning to bear fruit. All except
one Of these examples are taken
from the South. because we are
in the habit of considering the
South dead one" in the produc-
ton Of anything except traditions.
colonies and hospitality. Much
more striking examples Of munic.
pal advertising can be found on the
Pacific coast. and especially in Calf
ornia where a steady advertising
campaign for twenty years has pro-
duced phenomenal results. The Old
South has taken her cue from the
West and is getting busy.
Indeed, all over the country. COM
munities have come TO realize the
immense benefit of get-to-gether
movements in the matter Of adver-
Using their facilities. And this adj
vertising is not mere sound and
fury. signifying nothing; il is educa-
tive and perfectly legitimate. 1t
helps the man DESTROYS Of changing
his location to find a place that
suits him. and is beneficial both to
the investor and the community in
which he invests. The community
ity in this day and time, no matter
what its opinion of advertising may
be, is soon forced into the game or
off of the map. With communities
all over America singing their own
praises so insistently. the commun-
ity too modest to chirp may have the
satisfaction Of knowing her own I'M
rivaled advantages. but finds il
hard to turn that satisfaction into
cash. The community which keeps
singing its own praises and compell-
ing other communities to OCCASION
ally join in the chorus gets the
plums, while the modest one gets
the lemon.
The realization of these truths
was. in a measure. responsible for
the organization of the Deming
Chamber Of Commerce some eight
months ago. Since that time, DEM
ing has been in the publicity game
as strong as any community Of its
size in New Mexico. Ten of the
largest daihes in the United States
have printed favorable articles con-
corning the advantages to be found
in this locality; four monthly maya
zines of wide circulation have print
ed articles of similar nature, which
articles have in turn been copied
with editorial mention in the five
daily papers published in New Mex
leo and Fl Paso. Almost daily men,
ton Of Deming, its progress and
happenings. have been inserted in
the columns of these five daily pa
pers of an aggregate circulation of
$4,000. Ten thousand illustrated
booklets have been distributed to
inquirers all over America. fifteen
hundred copies Of the Prosperity
Edition of the GRAPHIC, ten thous-
and post cards illustrative Of de-
velopment in this vicinity, and an
average of one hundred personal
letters month written answering
specific inquiries.
This sort of a publicity campaign
In which nothing except the strict
facts are told has two advantages:
/ II induces desirable immigration.
2 Il keeps out undesirable immi-
grants. The second Is, il anything.
more important than the first. The
slip-shod. irresponsible advertising
of former years. before a response
bic organization took the matter up,
brought in many people who were
looking for something for nothing.
The curb-stone real estate man
thrived, and was willing TO tell a
prospector anything II the said pros
pector had about him locating fee.
One can drive over the country now
and see fallen-in shacks. battered
windmills. little dirt reservoirs and
small areas cleared IN the mesquite
pathetic memorials Of the gulla-
bic prospector Of some years back
who knew nothing Of irrigation,
who could be taught nothing about
Il. and who did not have enough
money 10 practice II If. he were
tnuRis. and who, perhaps. still feels
sore where the gentle eurb-stone
-. aEhzi hin for twenty Ave.