The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1910-06-02
POSSIBILITY BIC
FOR JUICE BOTTLERS
Richards Enthusiastic Over the
Outlook for the New Local
Industry.

| Vast possibilities for the new pine
apple juice product of Hawaii as a
thlrst-quencher for the mainland mil
| lions are seen by Joseph y Richards.
| head of the Richards advertising and
publicity concern of New York, who
handled the entire publicity campaign
| for the Hawaiian Pineapple Association
with success, giving the Hawaiian pine
| the name Of the best in the markets.
Mr.. Richards came here a short time
since to get in personal touch with the
heads Of the various plantations form
ing the pineapple association, as well
as to see how the pineapples grow and
are packed and canned, and also to
get the advert ising for the new Juice
product.
The Hawaiian Pineapple Company
has been Experimenting with the Juice
product, corked a few thousand bottles
Of the liquid, sent it to the mainland
to be tried by druggists and dispensers
of cold drinks, and only recently gave
the people of Honolulu an opportunity
to taste and proclaim its virtues as
one Of the best drinks obtained at soda
fountains. Now the company is ready
TO commence c0rking the Juice in tens
of thousands Of bottles, to be distrib-
uted to the trade on the mainland.
Il don t care what else they have
got, the Hawaiian pineapple juice prop
ositiOn seems TO me in itself winner.
because they are adding to the drug
gists soda fountain menus another at
tractive drink said Mr.. Richards yes
terday. 1t does not displace any other
drink that | know of, but will have its
place among people who like pineapple
flavor. Il goes absolutely new to the
druggist. He Will get it in a bottle
which viii contain but a single indi-
Vldual drink, or i'll bottle that viii
contain two drinks. 1t Will be put in
plnts and quarts. Grocers viii sell it
as well as druggists, for then it viii
go into the family trade for the home.
The ability of the druggist to furnish
single drink from one bottle that has
not had a single breath touch the stuff
since it was stOpplcd in Hawaii VIII
appeal TO the drinker, and viii lie al
most as if the druggist was furnishing
a breath of your fine Hawaiian climate
with the drink. You really get Hawa-
iian air with the drink. As / stated
in the pineapple ads, the buyer of
canned pineapples got a Whit of the
Hawaiian pineapple fields. Why you
can take some of. the pineapple Juice
from a can Of pines and put it in an
atomizer and spray it about, giving
fine aroma.
''There is another reason why it Will
be certain success, ana that is that
it has grape juice behind it as a prece-
dent. People are familiar with buying
juice as a drink. Welch 5 grape juice
now sells a larger product than the en-
tire output of canned pines from Ha-
wall, and it viii therefore be easy to
establish a market for the pineapple
juice. Then, too, the well known di-
g2stve qualities of pineapple juice add
10 its surety, in my judgment, as being
a winner, for lots Of people, through
their physicians, know that the pine
apple has digestible qualities and is a |
digestive fruit.
''Thon there is its novelty as an ad |
vert sing proposition. ii it was merely /
a new breakfast food it would be an
old story, but being an absolutely new |
drink and thirst-quencher, it has big |
possibilities. Mr.. Shaw. the sales dis I
tributor, and | have had very close con |
tact with reference to the sales propo- |
sition. He has ready access 10 the mar |
ket that seems eager to take hold of It. !
| have had advices since arriving here |
that seem to indicate large orders in
advance Of proluctiOn
LAS TO the advertising, we have /
shown a ready demand for the pine
apple. If the growers here do not slash |
prices, but get together as an organ
izatjon, and have confidence in the buy
ing public and let people know what
their goods are, they are going to sell
all their product. lou can not estab-
lish Il product with spasmodic cam
paign. 1t has got 10 he something con
tinuous until it makes a strong I'M
preston ON the public. The impression
has not been deep enough Vet % effect
q continual demand for an increasing
product, and the advertising should be
continued