The Wisconsin tobacco reporter. (Edgerton, Wis.) 1877-1950, 1910-09-16

FIG. XXXII.-AN ATTRACTIVE SIGNBOARD.
mand, especially for male stock. If
the stuff is growthy and of fair quail
ity it will bring prices considerably in
advance of the ordinary market.
Advertising.
One of the best ways to reach the
farmer trade is to advertise in the
country newspapers. These reach the
bulk Of the farmers in their territory.
especially the progressive ones. and
will bring your stuff to their attention
in a way that nothing else will do
Do not confne your advertising entire
~ to the want ad page. When you
have stuff to sell get rid of it quickly
by attractively got up ads. Merchants
have found newspaper advertising a
necessary part of their business. 1t is
just as necessary to the farmer who
has stuff to sell. How should the pub
lie know that the farmer has some
thing to sell if he keeps the fact Sc
cret:
A large number of the people who
are interested in your stock will drive
over to see it. Have the stock that is
for sale divided up into small punches
of uniform size, as they show off bet
ter in this way.
AS a general rule, it is best to show
the smallest ones first and the larger
ones later. working the prospective
buyer up to a climax. as it were. Ii
you have the sire at hand and in good
condition it will be a help in making
sales. Never misrepresent your stuff,
but do not hesitate to point out all the
good points that the animals possess.
1t will be advantageous in establish
ing a permanent trade to guarantee
the animals to be as represented, the
males to be breeders and the females
to be safe with young if sold that way.
You will occasionally get an animal
such animals will be more than made
up by the increased confidence people
will have in you.
For answering such inquiries as
come by mail letter heads and return
envelopes are great advantage.
Printed stationery gives a businesslike
air to letter and makes the inquirer
think he is dealing with a business
man. A cut of some of your best an
imals adds to the attractivenesS of the
letter head Such a cut can be made
from a good photograph for not more
than $3.50 1t is best to have the
printer order it for you, as he will
know the style that will go best with
the paper you are using If one of the
boys or girls has a kodak print of
one or two of your best animals in
closed with replies will give the pro-
spective buyer better idea Of what
you have to offer than any description
would Be honest in your descrip-
tons and do not hesitate to state the
animals faults fully.
Selling to Breeders.
AS your home trade grows and you
gradually work into a higher grade or
stock you will begin to want higher
prices. To get them you must sell to
breeders. TO reach these in large
numbers advertising in one or more of
the agricultural papers that circulate
in your territory is necessary. a sim
pie card will bring many replies When
you have something special to offer
large ad will prove profitable
Of course most of the sales made in
this way will be by letter. though an
occasional man will come to see the
stuff. If you live more than a mile
from town it will pay to make arrange
ments with the iiveryman to bring out
unexpected visitors at your expense.
Little things like this help to create Il
favorable impression. Where there are
many inquiries to answer typewriter