The Salt Lake herald-Republican. [volume] (Salt Lake City, Utah) 1909-1918, 1910-09-14
For Four Weeks Utah Will Be
Boosted Where Millions of
Investors and Business Men
Can See and Remember It.
PEOPLE OF UTAH ARE
ASKED TO SELECT ADS
HeraId-RepubIican DefrayS the
Expense and viii Pay for
Suggestions for Ads to Be
Used on the Electric Sign,
DON YOUR THINKING CAP
I Iran g. the greatest state in the
- Union.

II ] H.NHH ~ AaNsANHNA HAAAN - wv
- Union.
The neutrality-suspicious. believes that
Practically every citizen of che state
believes g.
The HernId-BrpubIicun. in common
with She people Of che state. believes
shat the great resources Of the state
are not thoroughly understood I'm the
1-avt.
Tf believes that az the advantages of
this state 80 she houicSrciScr aud the
Investor are placed properly before the
people 90 fh~ East that "a will result
IN i.rrat coed 90 Utah
f n believes that proper exploiting
"r thr state o. The East win result in
awakening nm Interest that viii n--ist
iu thc development 90 this great state
uud it, zrrut resources
ft believes that, perhaps. the best
place Co exploit Utah T. where there
SIRE rio-f people. and ~ place that o.
visited ne least once n year ny rrnc-
ideally cvcry business man On she Fast,
uuG 90 o. almost safe TO sny bv every
business rrinu or Investor Of Importance
in thc country or ne least by his rep
rc-eutativ--
BROADWAY. New York. a. probably
she most travelled street en- the United
States. TIE New Yorker sud the sfrHn-
wrr Within his gates tntc- walk
along broadway NJ night. lie wants
-onrthinr- 20 SCI. Thc Hcrnid-Rcpub-
1irun a. going 10 provide that. aud u
is roinE e. tell the man In the street
Ding ABOUT NNnH IN NFNANrN OF
tire. four feet high aud 80 prominent
that they cna BE- read for miles
Tn fact, Thr neutrality-suspicious. has
arranged 90 sprnd Et.SoO 90 advcrtise
e fnh hundreds of feet above broadway
Tor -FOUR wcriss. Zach advertisement
viii appear for one week Practically
ever hud5 IN view York WIZ sc t.
and the hundreds ~ thousands Of vi-i-
tors who will enter Nc0 York during
those four weeks viii sec the sign.
Although The Observation-Disclosures .
Of ~
rrrti=r ufcuf, it proposes that the people
of the state shall suy what shall he
written in these letters 90 fire above
Broadway, where ~ viii he read By mil
lions.
To secure four good advertisements
or slogans to be- flashed for four
weeks from far above Broadway, The
Uorald-Rcuublicau invites the people
o. tine state to send iu suggestions for
these slogans. and offers four prizes.
For the best slogan or advertisement,
The flcra'd-Bcpub.icau offers $50. for
the next best. or second prize. Sl5;
for the next best. or third prize. $40,
for the next best. or fourth prize, s..
Remember. that the electric sign will
accommodate three lines % eighteen let
tiers and spaces bon each line DO not
however. write am advertisement of
So letters and spaces and think that
will $50 the bin. for DO may not do So
LOGAN written by That method might
render To necessary 20 break word
CO trc end q the limo. and that g. not
desired. Each line must contain no
more cham eighteen letters and spaces.
end 90 ie not aito-ctner necessary that
tnIe limit bee reached in writing the
slogan.
for instance. che phrase. Utah Has
Tnousa rds' having sixteen letters and
two spaces counts just eighteen letters
and rna-cs. and will therefore fili one
linc. The sirn will bear better APP
snF. twelve Co fourteen letters and
rrarea iu Che first line. sixteen or
eighteen in che second lime. and twelve
o. fourteen I'm trc third line.
Best -Four Slogans.
Tho best four slogans viii be Sc
iccted from those submitted to- a com
rrfffcn 90 judges o. be- AIMED and an
nounccd later ANY person can sub
mo- ono fs barred except cnp.ovcs az
Tho Eerald- Republican and members OF
their families.
There are so many electric advcr-
are they clustered about the theatre
district that ON any night Broadway
Dr. this region presents the appearance
of being lighted for some great car
nivsL Tn this respect. 10 surpasscs even
the great shore resorts
Dominant AMONG these signs is one
eel Normandlc. ovcrshadowlnE all 9TH
srr. not only In point Of size. but In
electrical display. 10 represents a Ro-
man chariot race. done in white and
colorcd LIGHTS. iu which the horses APP
pear 60 Dc speeding around the arena
a mad gallon. The main theme Of
the display d. represented by the words
placed az the very top Of the sign.
namely leaders 90 the World"
To attract any attention I'm New
York. where they are 80 used 90 deal
fnr iu huge proportions. a display must
De OF gigantic size. otherwise 10 Will
paEe uuuoticcd by the busy thronR. In
this respect. the sign is not lacking. As
10 ie intended 90 display the announce
mcnts 81 the leaders or the world.
chat Or. the great advertisers. 60 has
been made the leader Of the world ira
the point OF size and number OF cleo
trio bulbs. It rises 20 n height or q
feet above the hotel roof and fs ninety
feet wide. Many sevcn-sfory build l
fnEg are not over - feet high.
To give an idea OF the mammoth
size or The sign. 90 may be stated that
the length % the tasscls hanging from
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