The San Francisco call., 1910-10-09
TAHOE RUN CARS
ARRIVE At AUBURN
Eleven Automobiles Begin Trip
to Picturesque Lake
and Return
Severe Test for Drivers and
Machines on Rough Noun
tain Roads
By R. R. L'HOMMEDIEU
oeoial Dlspatch 10 The Call

san Francisco reached this place IN
good shape
The run was a surprise to many, for
the time schedule was deceiving- Be
tween Oakland and Stockton the driver
had lots Of time to spare, but between
stockton and Sacramento 1T was run
with good and bad roads and there was
lots Of hard driving to get in on time.
Between Sacramento and Auburn the
route leads over the worst kind of
road. the good going by way of Folsom
being cut out.
when this place was reached it was
like following blind trail TO get to
the checking point at Freeman.s
garage, there being no signs, ana II
was too dark to see the confetti.
The motorists stayed here for the
night and are due 10 start on the
mountain run at Z o'clock tomorrow
morning. when the real hard test OF
The cars win take place.
The cars and their drivers are;
Knox. press car. Bert Oakes; White
eas car. press. c. A. Hawkins; White
steamer. press. 1. Wagner; Ford, press
car. z. c. Cutting: Crawford, E. Stew
art: Buick. Fred Gross; Buick. Frank
Murray; Maxwell Arthur Hull; Ram
bier. Captain McCauly; Cartercar, L.
collins; Winton, H. L. owesney.
Bert s. Bingham of the Regal motor
sales company has received a letter
-A from A. ". Mutty.
AGENT Writes manager OF the
From Boston the i1S'' Regal motor
car company, who
has just completed visit to Detroit in
speaking Of the automobile situation,
Nuttv writes most optimistically, not
oniY with respect TO the Regal outlook
but the automobile situation In general
IL .-r7- har g nj 1ras y
the rounds relative TO conditions,
writes Mutty, lis very overdrawn. De-
troit manufacturers are not in the least
q larmed and look forward to season
of excellent business for 1911.
There is no question that the most
of them look at the automobile in
the right light. 1t is today not a mat
Ter Of supplying the demand, as has
been the condition heretofore. but of
- lesmanship. Into this question of
salesmanship enter three important Il
matter what his line may be, fully real =
1Zes. First comes personality, second
comes cooperation, and third comes
service.
TO succeed, personality and cooper
= tion have always been recognized
necessary requirements, in which the
sales end of an organization, We all
know, must be thoroughly established
In the matter of service less attention
has been given 1t in years gone by, but
TODAY statesmen thoroughly realize that
=
/ 10 look after. With the automobile in
dustry service is going TO play an all
important part. 1t is not now q dues-
I ton Of separating purchaser from his
money and then not giving him any
further thought, but Of carefully look
1 ing after him. seeing that ne Is
{ care of his car, and teaching him how
TO get the full benefits therefrom. Not
only this, but he must also be aken
care of in its general repair and upkeer
a
These are the things that are logic
ally being accomplishing through our
st brings to the very door Of him who
drives a Regal car what would be ac-
eomplished were the factory itself
sReiatfve to the outlook in the east, ]
candidly believe that it was never
brighter"
Telling Of the aexibiIity and reliabil-
ity of the Franklin. John F. McLain,
manager OF tne
FIexibfIity of bir1anklin Era antomo- q
Franklin Car this 3his ei}Y, SG!Hpfas has rel e1
ing in a letter from the Franklin fac
AT an average speed of Is miles an
. hour through the Businesses OF the
Rocky mountains, E. W. Jordan OF
Gently made a 200 mile drive in his
automobile, along cliff roads, through
chasms and in places where a slip on a
stone would have hurled the party
downward hundreds Of feet The ride
was made in 1871 hours in a Franklin
motor car OF 20 horsepower.
The route from Palisades was along
the Grand river to Plateau creek. to De
Reque. through the Grand valley to
Meeker and across a range of noun
1ains to Denton's Rest. fishing resort
al the head of the White river
The start was made at 3 o'clock in
the morning. With Jordan were Dana
Reed, P. Crumley. c. s. Reed and #
Bradshaw. Twelve miles on their way
beyond Meeker the party. travelling al
in the path just as they made a SHARP
cHm Jordan made a sharp skiddins
turn around the stones, sent a shower
Of pebbles scattering down the preci-
pice, and pulled out safely. although
the members of the party were given
a bad scare as they looked back and
saw what they had escaped.
"All the roads were narrow and dan
gerous. The fast time was made be-
cause the men wanted to make Den
toms Rest before darkness FELL
In pursuance of Its object. the Pacific
highway association. which has beer
formed in Port
Help Build the land. has adopted
Pacific Highway presideasta pre- 9saI Judge az rs +
T. Holden, which
is Everybody helps build the Pacifc
tion is made easier by the fact tha,
there is already a passable road from
Canada. to Mexico, as no rights of way
viii have TO be procured. and no new
country will have TO be blazed witt
the road. 1t is not the intention of the
association TO build a macadam boule.
ward for a little way and leave indif-
ferent roads for the remainder, but itl
plan is TO build well graveled road.
over the entire route. until the tims
may come when it may all be rnacad.
amized- The commissioners of tn,
counties through which the grea
highway will ply viii be asked to plaf
a campaign for cooperation to aid tn,
project. Their method will not in an,
wsy be dictated by the association It
self, but each county may plan its owl
campaign and method of aid.
John r McLain, manager of tn,
Franklin automobile company, has re
ceived a letter tell
/ EVr.uLrIfn FIRST ing that w L
over the Road Swendeman of Hell
first person [,
drive an automobile over the 2eS mile.
IL