El Paso herald. (El Paso, Tex.) 1901-1931, 1910-07-05
The Confectionery Trade
PURE FOOD LAWS FORCE GOOD
PRODUCTS; CANDY A GOOD FOOD

THE recent ruling under the pure
food law prohibiting the coating
= of chocolate candy with prepare
tions of sheIlac is one of the very few I
instances in which the confectionery
trade of the country has run atoul OF !
that law. For twenty-five years the
National Confectionery association has !
been fighting for pure candy and other
confectionery products. When the va
rious states enacted pure food laws the
candy manufacturers sought TO have /
confectionery embraced in the terms. OF
these laws They always have realized ,
that confectionery is viewed as Il luXu-
ry and that in the long run the best
way to get a profit out of the business
was to produce product in which the
people could have confidence.
Vast sums are invested in the bust
ness of catering to the American sweet
tooth, and the total value of the pro-
duct turned out under these investments
| is surprisingly large 1t is estimated
that S13O,OOO.OOO is annually paid to
manufacturers for candy alone $780,
| 600 900 of this representing the profits
| of the business. There are over four
hundred candy manufacturers in the
| United States and quite a large number
| in Canada.
| The factories of the two countries
| give employment TO more than $4,000
| -
| pounds of sugar a year, with nuts, cho-
| colate, milk and other things in proper
| ton to make the candy demanded by
! the consuming public. The people of
| the United States, Comprising only per
| cent of the worlds population, use Y
! per cent of the worlds sugar, and even
| a greater ratio applies to the American
/ and Canadian consumption of confec-
tionery.
Candy Has Food Value.
| 1t is now becoming an accepted theory
! that candy is valuable as food, ana
| the various governments of the world
are using it in connection with the ra-
lions of their soldiers. The telephone
| companies of the United States encour-
age the moderate use of candy by their
| operators on the ground that 1t tends
| to make them more patient and TO keep
! them in better humOr. 1t is widely as
serted that the use of candy tends 10
/ lessen the taste for intoXicants, and
| that 1t constitutes the best prohibition
crusader in the country. Bar rooms
recognize that the eating of sweet
| things tends to lessen the taste for the
| things they have to sell, so sweets are
! tabooed from the free lunch counter
| While candy often has been regarded
as harmful to growing children, it is
claimed that this impression has arisen
from the fact that children get 1t so
| seldom, and that they overeat them
| selves when they do get it. \ supply
! of candy kept before them at all times
! will result in normal consumption The
/ regular eating of candy tends TO re-
| duce and even prevent a taste Tor
cfgarets. and few cigaret smokers
| eat much candy Hygienic authorities
now generally agree that the craving
| Of children for candy is natural one.
! Even the children feel the pinch OF
| hard times. as was shown by the ex-
! perience of the Chicago candy mer-
| chants in the panic a few years ago.
Their sales fell off more than two mill
lion dollars that year The year before
| their sales amounted to fifteen million
| dollars so that the people ate only 50
| hounds of candy in 1908 where they had
| eaten 100 pounds in 1907. With a ousl-
| ness amounting to S15,000,OOO a year
| Chicago still is unable to compare Win
| New York, which is said to eat more
candy per capita than any other city on
earth It's annual consumption amounts
/ to thousands of tons
| Advertising FeatS Numerous.
One of the best instances of adveT
| ing enterprise the world has known
! pulled off by German cOnfecti
manufacturer a few months al
/ secured an exclusive contra
/ Count Zeppelin. the great Ge
| shin builder, to print the ~
ture post cards. The ent
! of their sale went to tn
| the manufacturer deri
! from the advertising
| through it. He is b
| the results. \ larS
| n supply of post
| time and even