Wood County reporter. [volume] (Grand Rapids [i.e. Wisconsin Rapids], Wis.) 1857-1923, 1910-03-31
REASONS FOR
BUYING AT HOME
LEGAL Merchants Give Better
and More Prompt Service
Than Can be Secured on
Mail Orders.

( Why do you buy your goods. of the
mail order houses, or why even send
to your neighboring town? queries
the Merrill News.
Writing from a general stoFekeeper
standpoint, it locks as though the
people who did so were working
against their own interests. :
Such a purchase is made, buy unz
s5en and trust to the eatalog descrip-
ton, which is invariably made from
the sellers standpoint. You go to
the postoffice and pay cents or
more for a money order, two cents
to mail it, invest your money spot
cash, wait Is days or more, and if
good luck is with you,3 you will receive
your package ine good. order. Ifanot
you take the purchase zaheme where
you have only the single artiele3 fwith
no possible show to compare with
something in the same line, and you
are no judge of such goods, and be-
cause you have saved a few cents,
you assume you have saved money.
If the article has gone to pieces as
soon or more readily than one. you
would have purchased at home you
have had time to forget all the cir
cumstances, get the catalog read the
descriptions again and go and buy an
other order, esnding your money to
the mail order house.
There lis probably not one person
in ten that always have had ready
cash by them, and such a person
will be In need of a small article at
once. F-Yous5wiH have the gaul to go
to your local merchant and ask him
to charge it, and he will for fear of
appearing small, let you have it for
thirty days &or! longer. You appear
to think, : Off you think at AID it1iat he
is running the store for the sake gof
a bare living and will continue to keel
this up the whole of his life. The
next time you have occasion to, ask
to have a small article charged after
you send ITO "a mail order house fer
a bill of goods, stop and look at it
from the merchants point of view,
and I will wager you that. you will
feel a little cheap, if you have any
farm ess, in your makeup.
1t appears to one of the craft,
that mail order customer would be
ashamed to go into the store even
to get warm or to spend a few social
or leisure moments. You must know
that the merchant looks at you with
disgust at least and would prefer
that you not come into his place of
business. at all, if you send ito out
side stores to buy all articles that
there is a margin of profit and pay
the cash, and then come to him to
buy the short orders that you are econ
PEELED to have, or those you can get
DIS CHGdply dtL w oCluu away
for, and in which there is not pro
fiaable margin but While b he is ompell
ed to carry rand on which he cannot
make a decent living, if-@he cannot
sell some of the better grades of
goods.
Now here lis a suggestion that we
wish to make to such people. The
next. time you have occasion to send
away for anything make out the or
der take tito your local merchant
get his price ON it, deposit the cash
with him. and in Is days go to him
and get the goods. Ifrrtheyr are not
equal to those from the mail order
house, or not suitable to your pur-
| pose you can have the merchant right
at hand and cam settle 1T without de-
lay Then, If he has swindled you in
any way'you have him where you can
go to him at any time and rub it in
to him. This YOU cannot do with the
out of town purchases e.