New Iberia enterprise and independent observer. (New Iberia, La.) 1902-1944, 1910-05-07
buying means a rude awakening
when a man finds his land not t
be as represented.
Work of the Congress.

u
The Southern Commercial Con-
gress as a union of the construc-
tive forces of the South is, as one
feature of its work exerting every
influence to bring Southern real
estate men into the National ad-
tvertising field, for it is recogn-
lied that no matter how much
! truth may be brought to hight re-
garding that third of the United
States which is potentially rich
est, the full value of that public
ity is never realized until the at
tention of an individual is fast
ened on a specific piece of land.
The encouragement relative to
National advertising is that it is
expensive and cannot. at the out
set, be undertaken and sustained
except by large corporations. The
small real estate man is almost
hopeless when he finds that a good
display advertisement in good
medium of National circulation
may easily run up into thousands
Of dollars for one insertion. To
encourage the small real estate
man, the Southern Commercial
Congress is urging cooperative
advertising. We urge the real
estate men of the community to
work together; we urge the sole
real estate man in small place
to come into touch with other real
estate men scattered all over the
South so that their small invest
ments may be swept into great
advertising fund to create general
inquiry, and thus each of them
gradually realize, through hand
ling these inquiries, the value Of
National advertising, and become
encouragedsto undertake such ad-
vertising Of their own when funds
permit.
The South = Agricultural Ad-
vantages. j
We believe this: That a great
er movement of population than
has ever. so far, taken place int
the development OF. the. United
States is now due. ana t1M move
ment will be southward for when
once the agricultural advantages
of the South are fully understood
throughout the Nation. and the
great commercial possibilities in
addition, there will be .. general
Of people to take ad.
vantage of all these things. The
unused acres of the South can
welcome and sustain many more
millions than are yetsthere. i
When, in addition to the nat
ural advantages of the South,
there dawns upon the mind Of the
world the inflaences toward per-
sonal success, which Me in 4 the
sUnthwafd pub of tle Panama.
CanaL on NE commerce of the
world,; which also lie in the natu-
raj pull Of Che Mississippi Valley
towards Gulf ports, the movement
to the West, and the rush Of the
'49ers will fade into insignificance
beside the movement toward per-
petuai homes in the South. Hence
it is that National advertising Of
Southern agricultural lands can
be depended upon to show its in
flnence very vigorously in the
near futureA for the opening Of
the Panama Canal is only six years
away. The southwark pull of
commerce is here already.
The South is. in addition ito the
Influence of its natural advant-
ages, prompted toward such activ-
tiles by the vigorous efforts that
the Canadian Government has
made within the United States to
people its own northwest. In that
sense the South is being provoked
to good works; for it has been led
to realize that owing to the rapid
growth of the United Stats in
population. there is still a great
portion Of our population that is in
a state of indecision as to a perm
anent home. The South intends
to reach out, and to invite these
men of ambition and of good pur-
pose to throw in their bot with
her. The South wild welcome as
many strong arms as choose TO
come, only providing that the
racial instincts Of those who do
come are such as will strengthen
the South in maintaining the civ,
ilizaticn of the race.
G.. GROSVENOR DAVE,
Manager Director, Southern Com