East Oregonian : E.O. (Pendleton, OR) 1888-current, 1910-06-17
Don't ''NachuIly Conclude"
In Your Adveg tising
ADVERTISING TALK NO. 7.

Did you ever hear the story about Nose and the bear dogl
1t serves to show how people get "takon in"
Yes ah said Nose, "hes bear dawg; been bear dawg
ever since he was borned All reckon he's good one"
The result that Jones bought the dog for dollars
and took him after bear They shortly and
IN Just seconds after he discovers the famous "bear dawg"
v> only streak Of yellow in the distancemaking tracks
for home As fast as his legs would carry him.
Well, Jones went back to have fathery little talk with
Mose-bu Nose had
Shoy did say he was bear dawg" he replied EVERY
thing got in this yere wor I've tried that air pup
everything else and he Thahfo ah nachuy
concluded he'd be great bear dawg All can't give you ten
dollars back because done spent but ah take the pup
back for another five"
Nose had been clever enough sell the dog all right and
all Jones had remember the deal by was an empty pocket
hook and a constitutional sore spot
There lots of bear dawg brokers floating around the
country nowadays, sorry to say.
They drop into your town every in while clean up
few hundred dollars of yo hadearned and then dis
appear
Advertising has proven lucrative field for this sort of fell
lows and the pity that many people buncoed by them
We classify them advertising takers
The advertising faker steps your store with great plan
lie has program, folder hanger or hotel register
or dictionary, pamphlet in which he is going to place
our advertisement He pictures its possibilities in glowing
terms. You buy. Another fellow comes along and Won buv
and The advertisements do what they were ex
7eced to do and finally You discover you have been bnvnp
bear dawgs'
All these mixed drinks" YOU have been indueng in are
charged up to charity general expense You couldn't con-
scentIouslv call them advertising investments
You wouldn't invest money stock goods piece Of land
CT anything else in the world in such haphazard manner Wb
should Won in advertising?
Advertising properly applied however one of the sound
est investments in the world 1t brings greater percentage
Of returns than anything you can think Of
The results of advertising in your daily newspaper are
quick and certain One for this that people have been
educated by the newspapers prompt action in responding to
advertisements
There great deal in making your advertising ncrsv Adj
rerte something specific that you have for sale point ont s
good features IN the newspaper that goes into the homes of vour
prospective customers every day keep after dav after dov
and you are bound to pull business in your direction
There isn't any "bear dawg' deal about if whom Won Inv
newspaper space You buy something of measured volnc
Louis Wiley for long time advertising manager Of tb Now
i ork lines has been quoted saying:
newspaper advertising is the most desirable Of All ol,i
ing for at least three reasons:
1T Is the cheapest advertising known That is 70 saw
reaches more people in proportion the money cxnondol %
any other class of advertising
at is the quickest in results
newspaper is the most natural and appropriate rloco for
advertising"