University Missourian. [volume] (Columbia, Mo.) 1908-1916, 1910-12-04
EVERYBODY! WHY NOT
DO SHOPPING EARLY?
Continued from Page IL )


the clerks can devote more time to
showing goods than is possible in the
late Christmas rush.
People are beginning to realize the
advantage of early Christmas shop
ping" said K. l.. Chandler, a grocery
man; as he stood with his back to an
old fashioned grocery-Store stove.
They are shopping eight or ten days
earlier than in previous years. Mer-
chants once could not go home on
Christmas eve because of the rush.
1t is better to shop early and obtain
better grade Of goods. Everything
is picked over later on
According to C. Allen. music house
has some of the most expensive Christ
mas gifts to be found in any of the
stores. In Mr. Aliens opinion the
early shopper has great advantage
of choice over the late conner.
]. w. Waller, a photographer, says
that photographs for Christmas should
be taken early, for. as there is no guar
antee on the weather conditions neces-
sary to obtain satisfactory picture.
a second sitting is often necessary.
Photographs made during the rush are
also inferior, because the retouchers
have to slight the negative to finish
the increased amount of work
Buyers of furniture, however. are
not placed at disadvantage by wait
ing until late in the holiday season
Men connected with the Tandy-
Denning Furniture company say there
is no perceptible increase in trade
during this time OF the year, and con-
sequently little advantage to the Gus
toner in buying early.
THE big rush in Christmas candy
trade is in boxed candies" said Gus
Psinakos, confectioner. ordinarily
we have time to help our customers
make their selections. but in the
Christmas rush we do not have time
to do this. People buy their candies
earlier for Christmas
Although DR.. A w. Jones. drug.
gist of Columbia, is not materially ben
Gifted by the shop early" movement
he is greatly in favor of it, and be-
lieYes that it should be supported.
l. c. Adams, jeweler. said in re-
gard to the movement: In many
cases the customer cannot find in the
stock the exact article desired and by
calling early, the salesman has amnle
time to send for it,
w. r. Boswell, manager of the r.
F. Rogers dry goods company. says,
There is always one class OF people
who cannot do their Christmas shop
ping until Just a few days before
Christmas. If the class OF people who
are able TO shop before this time wait
until the last minute. the classes clash
and unpleasantness results for all.
Then, too, stocks are more COM
plete now than they will be later
and the buyer can come nearer get
ting exactly what he or she wants
Another point worth noticing is that
shoppers who do their buying early
always get more courteous treatment
from clerks than those who wait UNI
til the last minute. Not only do the
clerks have more time now, but their
tenpers are decidedly better and their
patience is not worn thin, as will be
the case on the last lap of the holiday
race for presents"
Hardship on the Shopper"
The work just before the Christ
mas holidays is heavy" said one of
the men of the Higbee and Hockaday
Clothing company. Our heavy work
is in the afternoons. We have few
customers in the mornings. Although
we have heavy work in the afternoons.
we use the same number of clerks as
we do in the morning. Everybody
should shop early
Late shopping works hardship
on the shopper and not upon this
stores employees" said J. S. Bran
ham, of the Branham-Hinkle company,
women's outfitters. Our line is in no
greater demand during the holidays
than in September October and No
vember. In city department stores the
'ready-made' department is not given
particular attention by the manage
ment. Little advertising and window
space are given it. The line is not
holiday one"
The proper time to begin Christ
mas shopping is early in December"
says l. A. Barth of the Victor Barth
Clothing company. When one shops |