Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1910-12-17
$50 MFR :s. Ga;

lilac output and MIR. Benson found
that the dealers, in almost every in
stance, are accepting new orders only
for delivery after the next two or
through that period being already
pledged to buyers.
Conditions viii h | found" said
Mr. Benson. confirm the Cadillac
policy, as laid out before we began
to manufacture the first 1911 car
AS usual, we fixed our schedule of
manufacture by months. and the
number of ears We would ship each
day This has not been interfered
with or changed in any particular.
and there appears to be nothing in
the immediate future which will ne
cessitate any rearrangement or alter
alton
"One of the NEST reassuring fea
lures | encountered was the general
evidence of prosperity on the part of
the Cadillac dealers. This was shown
in the magnificent y appointed sales
rooms. Several have Just Completed
costly new buildings for the display
and care of Cadillac cars. Others
have structures under way and will
occupy them this fall. Still others
are eresting additions to present
quarters.
81 found the Cadillac to be rapidly
gaining in prestige among discrim
mating buyers throughout the terri
tory covered. This condition is not
confined to automobile owners, but,
according to my observations and In
quiries. embraces the general public
as well. All Of whi'h is gratifying
to us as verifying the Cadillac policy
of educational national Advertising |
and close cooperation between the !,
factory and its dealers In the field"
More automobiles will he sold In |
Australia the coming season than |
ever before and great percentage |
Of these will be American built cars. |
The motor situation there is at the |
same stage now as II was In America |
two years ago
This Is part of very interesting
statement made by Mr.. Roy w. Sand. |
ford, of Sydney, New South Wales
Australia, while at the Chalmers Mo
tor Company. Mr.. Sanford Is In an |
excellent position to speak as regards
motoring conditions In his country, |
from the fact that he has been so |
closely allied with the business for
several years.
He has taken the Australian agency |
for Chalmers cars after making a |
study of the different machines built
In this country, with view to sell. |
ing the one which would best meet |
Australian conditions and demands. |
Mr.. Sanford is very much interest. |
ed in American manufacturing meth.
DDS and has spent considerable time
at the Chalmers factory.
He says with regard to the Aus,
tralian situation:
up to the first of 1909 the de-
mand was almost exclusively for Eu. |
ropean, built cars, English. French |
and Italian having the preference. A |
great deal of prejudice has existed
against American cars.
Now. however, this condition Is
changing. Australians are beginning !
to realize that the heavy, high power
continental cars are not SO practical !
or economical on the rough roads OF |
which is S6 cents per gallon in Aus.
tralia, and wear out more tires.
THE American cars are lighter and |
give greater power with less fuel. |
believe that the coming season will
see greatly increased number of
American cars in Australia"
California woman--Mrs. Carl
Christensen of Oakland-who has
driven many makes of automobiles,
says she finds the 1911 Cadillac
Thirty the easiest for woman to
operate of the various cars she has
handled. Mrs. Christensen was one
of the first women of California to
take up motoring, and has driven
thousands of miles in visiting prac-
tioallY every part of her home State.
She says she is particularly, pleased
with the easy cranking OF the car.
and rarely finds 1t necessary to use
the crank after she has started the
motor the first time in the morning.
Nine times out of ten, she says, she
starts the motor on the spark. She
also says she finds the steering very
easy. and that is one OF the reasons
she likes the Cadillac.
American and European methods
In the marketing OF motor cars differ
radically but perhaps in no phase OF
the industry is the variance of Gus.