The San Francisco call., 1910-12-16
PUBLICITY BILL
AIMED To AID
ENTIRE STATE
Assemblyman Elect Arthur Joel
OF FOrty-secOnd District
Prepares Measure
Legislature Will Be Asked to
Make Appropriation for
Work in Europe
By GEORGE A. VAN SMITH

8y GGORGE "A. VAN SMITH
Acceleration of the development of
California through systematic publicity
conducted by the state is the purpose
Of 2 bin that viii be introduced in the
next legislature by Assemblyman elect
Arthur Joel OF the forty-second dis
trict
Noel would make the state itself re-
sponsible for a continuous campaign
/ Il publicity, designed to result in sym
4-etrical development Of the state by
Putgng all sections on a par as re-
CARDS their advertisement in the east
ern states and in foreign countries.
MS plans have not been reduced TO the
oetalls in which they viii be presented
70 tne legislature. but they proba bly,
VII be alternative in character to the
END that If he does not secure all he
hopes for at the next session a start
on great work may be made
WORK FOR WHOLE STATE
IN common with many northern and
central Californians. Assemblyman
elect Joel is keenly alive TO the fact
mat only southern California has been
Systematically and persistently adver-
used either in the east or in Europe
Joel does not contemplate discrimina-
uon against the south for the purpose
oI re-este blishing the balance but. on
ne contrary. TO secure the establish
ment OF state agency bound to ad-
vance the interests of the whole state.
one Of the features of the bill that
Joel purposes TO fight for will be
1Eed appropriation for California pro-
motion work in Europe Whether that
promotion work takes the form Of the
1isseminatiOn of statistics and other
EfnGrnd -
lmns Of publications. the esta bIish-
anent Of promotion agencies or some
other form OF advertising. it is TO be
systematic and continuous.
RIGHT KIND OF PUBLICITY
A probable feature will be the pro-
vision for the creation Of a state pub
licity bureau similar to the bureaus
maintained by some Of the middle west
err states. This bureau idea. If adopted.
vii involve the appointment by the
governor or the state board Of examin-
ers of a trained publicity man, whose
duty il viii be 10 get into all the ac-
cepted news channels the little known
facts about the tremenSoss possibilities
n great areas in California that are
now virtually unknown even TO thou
sands Of Californians
The right kind OF publicity" said
Joel. would mean immediate develop
ment that can not be estimated in terms
SeDresentinE either persons or money
Ecept for certain localities there has
keen no publicity for California worthy
VI the name
TO DRAW MEN AND MONEY
Neither the east nor Europe has
anything like an adequate idea of that
portion Of California that has not been
eXploited for the tourist trade and by
the men interested in the southern CALI
fornia fruit industries Not even the
most wonderful oil deposits in the world
lave been brought forcibly 10 the at
rention Of more than a comparatively
.mall number Of eastern capitalists and
occasional investors.
The proper advertising of California
big job IL is work that belongs
fo California, not TO any individual or
zEregation of individuals 7 believe
lar we should not be content with pro-
notion in our own eastern and middle
western states. but that we should
make definite and liberal appropriations
Tor systematic work in Europe, de-
gned to attract both men and money"
INN CAUSES SPECULATION
The local politicians are in q fine sea
of speculation over the pOstponement
of the organization Of the San Fra ncisco
legislative delegation. Many of them
sre ringing the changes on Johnson 5
statement that he wished to take no
end in matters of legislative organi-
zstion and would not do so unless
Die saw something that in his judg-
ment would work an injury to the
state.
Pending JOhnsOn's return from the
Panama Pacific exposition mission, Tom
Finn's declaration that nothing will be
doing until the governor let's US know
what he wants" stands.
A Finn has achieved no mean reputa-
XTon as a far seeing politician. If he
7ass managed to figure out a system
whereby he can make Johnson step in
and accept responsibility for the or
gsnization Of the San Francisco dele
q ton, his reputation has done him
scant justice. 1t would be a stroke
worthy Of a Napoleon
CANDIDATE FOR CHAIRMAN
Pending the landing of the local fly
ing machine. Assemblyman Fred Gerdes
Of the thirty-hfth district looms up as
2 candidate for chairman of the as
sembly delegation. The craftsmanship
could not fall into cleaner hands.
Gerdes was first termer in the last
legislature. His record was one in
which his district and his city might
take pardonable pride. That his dis
s-fot did aD0recfate him was evidenced