Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1910-08-26
OUR GEOMING IdaT.

Judging from the success N its ~
IicItOr IN B1sna Vista, the Observer,
with its already large circulation, Ia
steadily working its way into the
homes n Polk County" writes a cor
respondent from that tOwn.
the correspondent IL correct IN hls
conclusion. The Observer does not
desire 10 boast II its success In In
creaslng ~ circulation in the last
year, bat IL believes that its readers
and 10 advertising patrons will be In
terested IN learning that the subscrip-
tiOn list ~ nov BY far the largest In
the % years existence of the paper
The Increase IN the last month alone
reaches the magnificent total Of four
hundred subscribers
one Of the gratifying features in
connection with this enormous In
crease ls that no premiums Of any
kind have been used In pushing the
circulation. To the Observers way Of
thinking. the offer Of premium IL a
virtual admission ~ a publisher that
he does not consider his paper worth
the money asked for Il. and the prem
iBm has the appearance Of a bribs to
induce people ~ subscribe. Money
that ls spent in buying premiums
could be put 10 FAR better use IN in
creaslng the once equipment and F.
nsWaRatherinK forces. thereby giving
the public s. better newapaper.
Nelther does the Observer believe
IN contesta. especially ~ they are Of
ten conducted These contests sre
seldom profitable 10 the paper and
often result ln some energetic boy Or
Rfrl doing n whole lot o. hard work
Tor nothing IN the hope of earning
prize Another dlnaQresabie feature ~
me contest system is that 10 often has
the effect ~ creating bitterness tow
ard tha paper and ili-feellnR among
The contestants themsrlvca. F0r thcse
reasons. AID for the further reason .
that the public ia becoming weary ~
being hrid ~ for money ~ help some
boz or Firi win prize 81 doubtful
valnf. The Observer has steadily avoid
- contests ~ any kind
Tho Htrictiy decent and legitimate ?
method n Increasing a subscription q
iist is to give the people a paper That
they want and ere willing % pay for e
10 requires both money and a iot of g
hard work O. produce such a paper. .
but the effort has he sure reward ln 2
tho end.
A little LEES Than one month ago a
Mr. A. n uania. uhons ilfo work has r.
been that of circulation builder q
and who hns bot fcw equals On That
'ine ~ WORK. came e. the OhaervsrH
circulation department In hs few
weeks BE- has been ulth ne paper. be- !.
has devoted bis best snerRr 20 the up Il
building ~ the ruharfiption list IIis
sucroaa has far ercerded elther HE or q
sur expectations When m b. remen- n
lersa that ths enormous tncrsasr q
100 subscribers has bern secured IN 4
css than 90 daya without me uae % ol
lrtniuuls of any kind. o. yin readily
,e ueeu thai the people ~ rolk Coun-i
q reEard ihe Observer 81 worth ths
rice charEed Ter o. and nat fhsY are
for thr T,apcf becauso they I.
'eeire 90 iWicn-a-Hrsk VISITS 60 thslr ~
.omsa fn this connection. q mirhi -
. addef maj NJ usnia tells us % r. y
nsifr o. Rei Subscriptions fer ths ~
Ibssrser without rrrniHua than for =
rrcat majority ~ papers hs has -
rorked for ~lfh prsuiuus
u has heen ths putiirhern constant
im 10 male ne Observes ne bssi
suntfy nesspatcr IN oFerun ard a. "a
esp hia rrintinE squirrneuf up % fhs
.antard 81 ne eitg cnnea TO thIr d.
st ~ haa apenf literally 81 ths pa- q,
rs inccue IN innaninE nodrrn T %
remua q pienufui auprlr ~ ups
.ces q ranfard Merrenfhaler uno-
-. and cfhsr accezsurles of anrsi- q.