Arizona republican., 1910-07-07
IT'S AN ADVERTISING TOUR
Arizona Boosters Always Mix Business With Pleas ure-Banners and Litera- ture Will Tell the Story. The Passenger List

While the band played "Auld Lang Syne," the much-talked-o special train, peopled with four score Elks and their friends. pulled out of the Southern Pacific station last night at SIS o'clock. city time. As the ban ner-decked observation car passed the crowd, the rear platform was filled with cheering tourists, who waved their handkerchiefs in the mellow light of burning signal tapers, re- sponsive to the cheers of the immense throng which bade them joy with loud huzzas Never so large d crowd had gathered at a Phoenix depot. A thou sand adieuX had been said, a thousand farewells waved, and everybody had been kissed goodbye, except the po- lice and the newspaper reporters. The great Elks special that is to paint red streak across the map of the west, in the glare of which the teeming settlers of less favored lands are to regale themselves with the wondrous story of life in the Salt River valley, as set forth in the literature to be sown by the wayside, is now en route.
 
 train and it's precious freight of ''hOme folks.
 During the day, yesterday, the -hour of departurewas set back another fif- teen minutes to. give the Elks a better opportunity for an evening parade. They arrived on time, and the women passengers and thousands of the townspeople had earlier assembled at the depot. The parade was a fine one, headed by the Industrial Liberty band. Next came c. K. Pishon with the cutest little baby burro imagin- able for a mascot, following the music makers Next in order was the big banner of Phoenix lodge, No. 335, leading a herd of between one and two hundred Elks, those embarking on the train being attired in white flan- mel trousers, white felt hat and dark coats. purple ties and purple hatbands bearing the name and number of the lodge
 The parade from the Elks theater and club was through a long lane of red fire and was not only enlivened by the band, but by the cheers of hundreds on the sidewalks. The route lay east n Washington street to First street, north to Adams. west to Central avenue, thence south to the depot, where the arrival was the signal for a big demonstration.
 Some little time before the Elks arrived the big train of seven cars, including the buffet and diner, bag gage car, Pullmans and observation car had been backed in front of the depot for the loading of the women and children and other passengers not participating in the parade, and for the inspection of the public. Across the rear end of the observation car was a nicely painted banner bearing this device: We are from the Salt River Valley, Arizona, the land of sunshine and water" On either side of the big ear, extending nearly its entire length was a asbestos banner bearing in the center the words, Phoenix, Arizona, No. 335. B. r. Q. F.. Special" At either end or that central announcement were the words, Salt River Valley. the land O: Sunshine and Water"
 Some Advertising.
 The advertising features were well looked after Mark Dunbar accom- panies the train as special press agent and it will be his duty to over look no opportunity to secure publicity as the train moves through the cOun- try and the larger cities. Assisting him will be the passengers, every one of whom is a booster and who has been provided with all kinds of ad- Vertising ammunition. Much of this has been contributed by the board of trade and Secretary Welch was on hand last night to see that the Elks in their excitement, did not forget what they were going for. He had big baggage truck loaded with the follow ing: Two thousand bundles of local papers, separately rolled and stamped with the trade mark of the board of trade. but not addressed; 1000 copies of the Arizona magazine, 1000 copies of a Maricopa county booklet, 1000 copies of Salt River Valley booklet and five or six thousand other pieces of assorted valley literature.
 At every station through which the train passes in daylight. where there is any assemblage, steps will be taken to advertise their coming and liberal quantities of this literature will be thrown among the people, all of 1t telling them to write to the board of trade for further information if inter ested. It is expected the train will excite curiosity and the literature will be read by the curious to discover what all the big noise is about. And