The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-11-20

Sales Manager Of the Fisher Real Es-
tate Asency's Atlanta Office.
Pensacola, and to sell the Atlanta peo-
pie Pensacola property under these
circumstances was of course impos.
sible. Today you will find that the
Atlanta public Is better posted on
Pensacola, it's past and future, than
any other gulf city, not excepting New
Orleans.
This, I am egotistical enough to
believe. comes principally from the
educational advertising campaign
which we have been conducting in the
Atlanta papers. Now that the people
know what prosperous Pensacola has
to offer, day rarely if ever passes
without our issuing a deed to some
Albanian for a city lot in Pensacola.
'The branch Office of the Fisher
Real Estate Agency is an assured sue
cess, and my associates and l have
had many hearty laughs at the ex-
pense of the Atlanta real estate deal
ers who predicted our early and COM
plete failure. The kindly notices of
my personal work which appeared in
the Atlanta papers recently, resulted
in my receiving many inquiries from
old Pensacola friends asking what We
were really uOIuS LOT TtuSftCOld.
Our efforts are directed entirely
dealers, and honest manufacturers to
you, and we hope to do our share to-
wards helping Pensacola to reach the
| 100000 mark by 1915"
Made Good in Atlanta.
Regarding Mr.. Cohen's work there.
| the Atlanta Journal of last Sunday
| said:
When the Fisher Real Estate
| Agency, of Pensacola, Fla, instructed
their sales manager, Mr.. A. NJ. Cohen,
! to open an Office in Atlanta, and con-
| duct an aggressive campaign for the
| sale of their Pensacola city lots, every
experienced real estate salesman in
| Atlanta said that he was doomed to
| complete failure.
| Mr.. Cohen said, "Give me a good
| line Of newspaper advertising and an
outdoor display on the bulletin boards
! of the city, backed up by a proDosi-
| ton that will stand the most thorough
! Investigation, and a price on the prop
! erty that shows absolutely no infla-
ton Of values, and l will make good"
1t has required less than two
months time to demonstrate Mr..
! Cohen's good judgment. When asked
! az ~ LA-C " I-SLit iAisAi hCN lOi ILLS piOS-
erty. he replied that for nearly two
weeks he had experienced the pleas.
ure of telegraphing sales to the home
office every day.
There are three things that are alb.
solutely necessary for the success OF
a campaign of this sort" said Mr..
Cohen. First, you must advertise all
the time: second. you must know the
land you are selling, its past, present
and future possibilities, and last, but
not least, you must stick to the
truth under any and all circum
stances"
Having been born and raised IN
Pensacola, Mr.. Cohen knows what be
is talking about when he described
the property he is selling, and being
a wise salesman, he tells the plain
facts to the Atlanta public through
the columns of the daily press.
The Fisher Real Estate Agency
have been esta blished IN Pensacola
for % years, and no company operat
ing in Florida has q better reputat ior
or can show greater results in thei
efforts to boom their particular terri
tory, and improve their home town
Mr.. Cohen expects to make the At
lanta branch a permanent arrange
nent, and is to be congratulated O.
the splendid showing that he has beer
able to make IN so short time.