Wheeling majority. [volume] (Wheeling, W. Va.) 1907-192?, 1910-09-08
GOOD ADVERT Using !.

\.
The other day good many q my
readers may have read talk py an
advertising solicitor Of stana.ng, ln
(which he said that the little snow q
Ibad temper between two secss u 1some
Ion the occasion Of Colonel g ooseXeiess
llvisit there was bad ADVERTISING; that
lIquarrels among church people, no mat
| ter OF what denomination, are nor
lEconductive to the further spreading
lof the gospel Of peace.
II struck me that this was emlnently
Isane; and while Mr.. Solicitor was ul-
Etimately s.out for the ducats one felt
kthat he was quite sincere " what ne
said.
This business Of advertising entefs
Into our lives to q greater extent Inan
some OF us think.
Parents like to be well advertised by
their children; that Is to say they
want their home methods. which are
Invariably good methods YES Ito bear
fruit that shall show the kind Of
I parents they are. BUt Il cnildren on
Estreet cars, going to and rom sehooi'
act like hoodlums, they are making
q display ad that represents their
parents Is lacking in all the finer
/ courtesies. II 8 boy Is g hoodIums ms
father can't be Q sentlenaAp tilsnt or
wrong, that's the way q gFeat many
persons look Of It.
On the other hand, II little girl
Il is wen mannered, Or q boy Of twelve
acts AZ IL he thought there were other
there IL q pictorial advertisement Of
GOOD manaKement and refining in
fluences at home.
There is no act that we can DO that
is not III way an advertisement OF
something.
Municipalities are often heavy adver-
Users, and insert just the wrong al
uertisement, day after day.
There may be q town that wishes 70
boom itself. It's inhabitants feel that
I'll is situated In 8 good place for bust
ness. ana they want to attract capital
to It they want to build up Its popu-
llatiUn.
But day after day they allow an ad-
yertisenent to remain in sight; an
advertisement that turns the balance
against them.
refer to the ramshackle buildings
ar0un dthe railroad station It y
truisn that first Impressions are often
final impressions, and when man
aiights from q train and sees TWO or
three cheap groggeries, an abandoned
blacksmith shop with the window
panes broken. the roof going into
swift decline. and one OF two depot
hacks that look as II . olle-h undlsed-
-fifty-popnd fare would wreck
them. he Is apt to gather from the
advertisement that the town Is poof
place without further Investigate
Attractive portals are worth all kinds
of money TO q municipality.
/ know ueal-estate concern that
wishes to attract people Of the better
class to e little town that is on the
boom, How do they advertisea By dec
Grating, or perhaps should say &c
secFating, an entire house with sprawl
ing letters spelling the announcement
that they are prepared TO sell re
stFicted property. 3
The big letters certainly attract att
tention, but to q man looking for q
pleasant home; the neigh ood looks
:cheap. BY virtue OF tbs big heletteFed
house. had advertising.
Al friend of mine bought q half dozen
peach trees to set out IN his hen yard.
The man who sold them to him was
anxious to obtain and keep his custom,
and my friend would rather buy Of him
than hunt up some one else. So far
they were playing into each others
hands.
But when It came time for those
peach trees to show signs Of life five