New-York tribune., 1910-07-20
MUCKRAKERS ASSA|LED
Mr.. Fairbanks Speaks Before
Advertising Men.
RIDES IN A PATROL WAGON
Arrested as a Prank in Omaha
Louis Wiley on Changed
Methods.
tBy Telegraph 20 The Tribune.

Omaha. July 19.-'fMen who will wanton-
| y and 1naliciously assail our public ser
vants-no matter what their political faith
may be, and who are faithful to public
duty-are traitors to the state, no matter
how lofty their hypercritical professions
may seem to sound So said former Vice
President Fairbanks in the course OF an
address before the Advertising Clubs of
America to-day.
Mr.. Fairbanks was arrested here to-day
as he left the convention hall of the Ad-
vertising Clubs. He was placed in the po
lice patrol and started for the city jail
Instead of driving to the prison, however,
the patrol wagon proceeded to the Field
Club, where Mr.. Fairbanks found himself
surrounded by delegates to the convention
He carried into the banquet hall. by
which time he realized that he had been
made the butt of a joke, and that the ar
rest was one of the pranks of the adver-
tsing men,
Continuing his remarks, Mr.. Fairbanks
said:
One of the marked features. of recent
men in public position The malodorous
muckraker hourishes for time. but he
has come to be an object of contempt since
come manifest. Abuse of the liberty of the
press, the attempt to malign other men
hIu DV IdlS6nOOU 10 destroy IHelI
whether in private or public ,life, has come
to be recognized as the blacklist among the
entire catalogue of crimes
No public official, however high should
be immune from just criticism. But they
should not be subjected to much of the
muckrakers and sensationalists who are
actuated only by sordid, mercenary motives
or by some other equally ungenerous pur-
pose far short of the public interest
Abuse of the President.
There is perhaps nothing more repre-
hensible than the loose impeachment of the
motives of the Chief Executive: the down
right Misrepresentation of his acts; dis
tortion of his record by suppression of the
truth or by pure falsehood No possible
;n tta - oo,S1a,oa ~, tba oovarrnen+
itself is undermined.
IF measures are devised in special inter
authors with unsparing severity. But we
should differenttate with great care the
good from the evil; uphold those who are
devoted to the faithful and honest discharge
Of public duty and smite without mercy
those who betray their public trust.
Speaking of advertising, Mr. Fairbanks
said:
The best advertiser and the best mer-
chant are synonymous and the poorest ad-
vertiser is usually the one who finds him
self in court of bankruptcy.
Louis Wiley Speaks.
Louis Wiley. of New York, said: "The
Associated Advertising Clubs of America
may well be termed the American Society
of Business Endeavor.' In discussing the
growth q advertising, he said:
The growth of newspaper advertising has
brought about change in methods. The
formal cards of merchants, which were
once regarded as the most effective adver-
tisements, have given way to carefully pre-
pared advertising news announcements, Of
which the great department stores give
the best examples So important is the
business of advertising become that many
Of the drygoods stores employ staffs Of
writer's. Who. give as much thought and
time to their work as do the news re-
porters and editors-frequently more
In New York from January / to June 80
Of the present year in the seven morning
guage, there were printed 24.8s7sS7 agate
lines of adverttsements-near 25.00o,060
lines of business announcements. and a
great proportion of it good, clean, honest
advertising
The newspaper IS the best medium for
advertising is news-news Of commercial
and industrial progress, news of artistic
development, news of the latest fashions.
in dress, food, jeWelry and the arts. The
newspaper creates a healthy competition
among merchants. besides enabling them to
give possible patrons details of what they
have to sell. The small trader has the
same opportunity a 8 the big merchant He
begins in a humble way. it is true. but he
is not overwhelmed by his wealthy com
That the news value Of advertising was
appreciated at least thirty-flve years ago is
shown by James Parton who In his life of
Horace Greeley, writing of ''The New York
Tribune" said:
Horace Greeley Quoted.
1T is often asked. Who reads newspaper
advertisements? And the question is often
inconsiderately answered, Nobody But
idle reader. if you We're in search of a
inc tT1rn
umns of advertisements. headed Board and
Rooms would be read by you with the
Hemes' Ianre poid those Which Tl reveal hun
dred and fifty Wants. twenty-five
places of amusements, twenty-seven new
publications, forty-two schools, and thir-
teen establishments where the best pi-
amos in existence are made If you
had come into the possesSs.oln n OF OF sa.5 a tort
announcements would not be passed by
with indifference. And If YOU were the
middle aged gentleman who adEertses his
desire to open correspondence with q
Young lady (aII communications postpaid
and the strictest secrecy observed}, you
might peruse with anxiety these seven ad-
vertIsements of hair dye. each of which
is either infallible. unapproachable. or the
acknowledged best And the eye OF the
'yo,insy lady who addresses you a post
paid communication in reply. informing
you where an interview may be had. would
nerhaps rest for a moment upon the de-
scrinfi6r of The new baby walker with some
| c0fnpIa cency If the negotiations were sue
cessful il We're difficult to say what
cCIIrnn of advertisements would not, in
its turn. become of the highest interest to
one or the other. or both of you. In truth,
every one reads the advertisements which
concern him.
Thirteen addresses. five in the forenoon
and eight in the afternoon, were made to-
dav. How a City Should Advertise and
What an Advertising Club Should Do to
Aid IT, was the subject of an address by
Herbert l. Houston. of New York
Three hundred advertisement writers
have entered into the competition for a
special prize. and contributions have come
from all parts of the country.
EXHAUSTION KILLS AGED MAN