The Detroit times., 1910-03-10
DETROIT INDUSTRY
DEF|ES TERR0RS
OF DESERT
James Schermerhorn. in Three
Weeks Tour OF Golden West, Meets
Fame of Greatest Auto Center
Cleaning in Every Path.
Detroit Boasts al Her Door What
Cities OF Sunset Land Are Forced
To Have Brought In

I'm speaking 10 the Advertising club
OF San Francisco last Wednesday
noon just before taking our train for
the east ! complimented them unou
the miracle of reconstruction that hal
lifted the walls OF the fallen city into
majesty and beauty again sale
James Schermerhorn, in reviewing his
three weeks tour 10 the Pacific coast.
from which he returned Monday
morning with Mrs Schermerhorn and
Mr.. George NJ. Lane-the parts, hav-
ing returned on the Golden State linn
tied over the Rock Island route via
Fl Paso on account OF the Interrupt
tiOn Of traffic by flood and avalanche
on all the northern lines.
Il referred modestly 20 Detrolts
neighbours response 70 the stricken
city's need with her prompt emer-
gency purse OF tens OF thousands.
which was only bread cast upon the
waters. now returning after not so
very many days in the form OF orders
for our motor cars. We are making
them at the rate OF one every TWO
minutes | told them, which mean, q
production OF 10 machines while |
was considering with the publicity and
newspaper folk the necessity OF an
earthquake 10 shake the filth and
frauds out OF the business section OF the
rress. Which suggested the interview
that took place between the two
paranoiacs in the sanitarium. Who
are YOU said one to the other. Ne?
I'm Hendrix Hudson. the discoyerer
OF the historic stream that bears my
name. and who are you?' Me? I'm
Noah Webster. and | have a copy
right on the language. Pay me eleven
cents for them words you just used.
Somebody had TO pay for Is motor
cars, | told the San Franciscans, while
was talking to them with more or
less suggestion of wheels In the dis
course
but II Is no fiction TO say that
Detroit's beautiful chariots OF pub
licity are rolling over that region OF
wealth and wonders in conspicuous
profusion. The day We left San
Francisco the arrival OF the New Hud-
son cars was announced, and there
was mention oi tire Chalmers, Ford an
EMF in the automobile bulletins
OF that date And you see them every
where. IL the auto show at Los An
geles no less than fifteen Detroit
products glistened under the canopy
of electric lights which represented
the starry heavens over a most arts
tic reproduction OF a redwood forest
with painted canvas walls TO complete
the sylvan scene. on the houleyardS
that slope from fair Los Angeles 70
the sea. 20 miles distant tthey say
they will make the shore a part OF Los
Angeles with subway before long, /:
on the delightful drives that stretch
away TO Pasadena. Riverside, Red
lands and San Bernardino; on the
sinuous ascent or Mt. Roubidoux.
where a grea. cross is erected TO the
memory OF the dsvOut and fearless
franciscan fathers. over Pasadena :
mile OF milliouaires' through the
snow-cregted mountains and along
me romantic coast route link
ing Monterey and Santa Bar
bara and San Diego in an unforger-
table succession OF delights. you'll
find the Detroit touring car widening
the pleasures OF the California visitor
Columbus served the ages BY seeking
n direct NtSAtlH lOhAF W AiAt " No-h't'
laden East Indies: behold what De-
iroit has wrought 10 make straight aud
short the way e Tie regions that ofter
health and ecstacy. The golden state
has climate, traditions, fruitage. TO
nance. mountain and ocean splendors
Detroit provides the means OF revel
ling I'm all these az close range and
extending the privileges OF the Pill
grim beyond the dreams OF such ar
intrepid pathfinder as Fremont. whose
memorial is one of the shrines thai
the modern overland party flashes b'
in that charming realm OF groves anC
gardens and civic enthusiasm, River
side
Il might also add that Detroit In
dustry has destroyed that horrible
pun about what 10 do for food In the
desert. You don't have TO eat the
sandwiches there now You just for
get the speed ordinance and scorer
the sandy wastes for the nearest rail
road pie counter. That is, II you hep
pen to be starving with an auto on
your hands Hour after hour We ira
versed the dreary arid stretches o
New Mexico. Arizona and Okla
homa - where there was
nothing to greet the eye between
roadbed and horizon but sand, sage
brush and Detroit 1910 models.
Concerning the expansion OF Pa
cifc coast cities. / feel like the fel
low who listened 20 his companion !
cry OF delight al Niagara See. how
gloriously. how unanimously the
great volume OF water sweeps over
the rocky ledge and rejoined, We'll,
what's 10 hinder?' What is there 10
hinder any American city that can
get steel and concrete from going