The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-10-28
URGES USE OF DISPLAY SPACE
Oklahoma Divine Would Spread Cos
pei by Advertising in the
Daily Papers.

Rev. Albert Edgar Wardner. Jr.. of
Emond, Okla, in a sermon in the
First Presbyterian church at Kansas
City recently, declared that the
church should apply the principles of
modern advertising to the work of
religion more than Il Is doing at pres
emit. His subject was The Lost Art
of Advertising for Christ and the
Church." and he affirmed that when
Christ sent out his twelve disciples,
commanding them, go ye into all
the world and preach the Gospel to
every creature" he commissioned
them to advertise him and his Cos
pei to all creation. He said in part
Every Christian was intended to
be an advertiser and careful study
Of the early centuries of the church's
history shows that the church grew
with wonderful rapidity because it
advertised Christ and the principles
which he taught. The early Chris
tian went everywhere preaching the
Gospel, and Edward Giggon, the great
historian of the decline and fall of the
Roman empire, In seeking TO account
for the conquest of Christianity over
the paganism of Rome, attributes this
largely to the zeal and enthusiasm of
the early Christians.
so long as the church continued
To advertise Christ, ii grew in num-
bers and influence and power. but
uhop a. caacod 70 hiring him and hia
teachings to the attention of men, it
ceased to prosper. Martin Luther
brought back power and prosperity 10
decadent church because he adver-
tised anew the sweet and simple prin-
ciples of the Gospel of Christ, when
heretofore men had heard only of
scholasticism, monasticism and &C.
centricism. The great revivals of
the eighteenth and nineteenth CEN
turtles came to the church because
great leaders like Wesley and Ed
wards and Finney and Moody did not
hesitate to advertise Christ, bringing
him persistently and insistently to
the attention of the non-church going
public
Because of the prayerlessness and
selfishness OF. large portion Of the
church membership of today, the
church is not advertising Christ to
the world as it ought and is not
bringing its founder to the forefront
as it ought The two great methods
of modern advertising advertising by
publicity and by personality, are be-
Ing ignored sadly by the church.
The church is not making enough
use of the advertising columns of the
poses the official boards of the
churches of this city have relegated
Christ and his Gospel to the finest
print in a part of the paper where no
one sees IL unless he is looking for IL.
The churches of this great city should
use a whole page each Saturday in
every daily in the city, worthily pre-
senting the claims of religion upon a
population three-fourths of whom do
not go to church at all
But better than display advertising
in the columns of the daily press is
the daily advertising of a consistent
Christian life. This is the unanswer-
able argument which the men and
women of the world cannot meet.
And yet Notwithstanding this, it is
today, as Bishop Satterlee once said:
Many in America who are being at
tracted to the church by the teachings
of Christ are being repealed from the
church by the un-Christian lives of
many of its professed followers