The Salt Lake herald-Republican. [volume] (Salt Lake City, Utah) 1909-1918, 1910-09-20
SLOGANS FOR GREAT
SIGN TO BE WRITTEN
BY UTAH PEOPLE


district that on any night Broadway
in this region presents the appearance
OF being lighted for same great car
niral. In this respect. Encompasses even
the great shore resorts
Dominant among these signs is one
hotel. Normandie. overs hBdowing all
others, not only I'm point OF size. but I'm
electrical display. IL represents Roman
chariot race. done in white and colOrod
.lgnts' IN which the horses appear 20
pe speeding around the arena, at a mad
gallop. The main theme OF tin displa-
IS represented by the words pl aced at
the very top Of the sign. namely4 Lead
ers OF the World"
To attract any attention ir. New
YORK where they are so used to- deal
ing In huge proportions. display anust
ne or gigantic size. otherwise n viii
pass unnoticed by the busy throng. In
this respect, the sign Is not lacking. AS
IL Is intended TO display the announNe-
ments OF the leaders or the world q"
mat Is the great advertisers IL has
neen made the leader OF the world in
the point OF size and number Of cleo
| trlc bulbs. lt rises 10 a height OF -
rect above the hotel roof and ia 90
feet wide Many seven-story buildings
are not over % feet high.
To give an idea OF the mammoth
size Of the sign, it may be stated that
/ the length or the tassels hanging from
/ the curtain IS more than the height OF
| a man, that the letters which appear I'm
tne sign are four feet hiVh and that
the chariot wheel in the immediate
| foreground is eight feet In diameter.
/ Altogether there are 10000 electric
/ bulbs I'm the sign. which consume about
wv horsepower. Half "A million feet Of
wire Is used. and there are 10000 sepa-
/ rate electric connections. about 1850
/ electric switches are employed and the
! nghts are flashed at the rate Of $500
flashes a minute.
Three Months Work.
! a train Of eight railroad cays was
| required TO haul the Sign 10 New York.
I atter which large force OF expert
Figgers and electricians worked upon
~ Tor three months before It was
erected and completed.
The display is owned by the Rice
! Electric Display company OF Dayton.
~ or which ElwOod G. Rice is Dregi-
dent. When the first public exhibition
was given a short while ago Broadway
held its breath and looked on-half n
million or Broadway did Since then
II mas been the sensation or the year in
little old New York
/ ABOVE the arena upon which the
chsriots are racing Is q curtain on
/ which the names Of the worlds most
] important business concerns are en-
blazoned in hundreds or ruby lights
The announcements are flashed our
every few seconds and are repeated
until all who stop to witness the EOr-
Eeous spectacle have the names I'M
pressed upon their minds indelibly.
Utah viii be advertised there at the
expense OF The Herald Republican and
this paper desires that the best m inds
OF the state aid in making up t1ese
advertisements. Read the directions
carefully. Remember that the su,v-
gested slogans must be addressed 40
The Utah Booster. care Of The Herald
] Republican. None will be received af
The Herald Republican office in person
and all must he sent I'm through the
mail. All suggestions must reach this
office by noon on Wednesday. Septem-
Der p. and the winners Will be an
Inounced on Thursday September %.