The Salt Lake herald-Republican. [volume] (Salt Lake City, Utah) 1909-1918, 1910-04-24
Commercial Club Will Spread
News of Attractions Salt
Lake and Great State Pos
sess for Homeseekers.
RESOURCES NOT KNOWN
TO PEOPLE IN THE EAST
Campaign Of Home Education,
in Spreading Facts About the
Big Opportunities Here, viii
Also Be Undertaken.
UNIQUE PLANS OUTLINED

A nation wide publicity campaign, to
advertise the attractions and resources
of Salt Lake and the entire state OF
Utah, is about to be instituted by the
establishment in the Salt Lake Com
mercial club Of a publicity bureau, final
details for which have just been per-
fected. After months OF careful con-
sideration a publicity committee, ap-
pointed some time ago by the Com
mercial club, has outlined a campaign
and prepared a report to the board of
governors, in which the details of the
plan are outlined and in which stress
is laid upon the values to be deter
mined from community advertising.
Some months ago the board of gov
errors of the Commercial club, at the
request Of President JOY H. Johnson,
named a special committee of seven to
consider the matter of publicity, and it
IS this committee which has just re-
ported. Following confirmation by the
board of governors a publicity commit
tee of %, which will have charge of the
direction Of the publicity bureau, has
been named by President Johnson, and
active work will be started within the
next few days on a campaign which
is expected to bring great benefits to
Utah and Salt Lake.
Utah resources and Utah possib ilities
have never been properly exploited to
the outside world. 1t is realized that
this rich and fertile state enjoys many
advantages of which the people of the
United states have little knowledge.
1t will be the aim of the publicity bu-
reau to disseminate this information
far and near in the hope that thousands
of people, with and without capital,
will be attracted to Utah to help in the
thorough development and upbuilding
of what, it is conceded, can be turned
into one Of the richest and most pros
porous states of the Union.
To accomplish these ends a vast sum
of money will be required. This, how
ever, is but an incidental as assurances
and pledges already received, warrant
the committee in making the assertion
that fully $4,000 will be raised by pop
u1ar subscription this year, whereas 1t
had been hoped to raise but $4,000.
Backed by the board of governors the
publicity committee will at once make
a thorough canvass Of the city to Sc
cure from the corporations and individ-
ual business firms Of Salt Lake the
funds with which to properly carry on
the work. While the moral support Of
the entire state will be asked in the
publicity campaign, the financial end Of
it will be undertaken entirely by Salt
Lake.
Methods of Advertising.
Every modern method of advertising
will be engaged in. Attractive book
let's and other literature, setting forth
the beauties, advantages and resources
of Salt Lake and Utah will be printed
and given a widespread distribution;
eastern magazine advertising viii be
resOrted to, and every other feasible
plan for prOmulgaJing the possibilities
of the state will be adopted.
From this time on. the world will
know that Utah is on the map, and
will be told of the riches contained
within the state, in minerals, agrtcul-
ture. irrigation 0nd cattle and sheep
raising. The wonderful climatic con-
ditiCus and scenic attractions will be
heraIded to the four corners of the
nation and a campaign, with energy
and progress as its slogan, will be
launched TO be continued indefinitely.
The plan is a big one, but in the
hands Of the publicity committee named
by President Johnson it will undOubt-
eddy be productive of big results. To
the naming of this committee President
Johnson gave much consideration. His
selections, as made public yesterday,
are being commended on all sides.
With % members, every one of whom
is anxious to aid in promoting the well
fare of Utah, the committee feels 1t
will be able to bring about the results
desired of It and will more than serve
the purpose for which 1t was named.
This publicity committee, officially
known as the publicity bureau COM
Continued on Page FiVe.)