Clarke courier. [volume] (Berryville, Va.) 1869-1997, 1910-04-20

FIG xxxIl- AN ATTRACTIVE sIoSBoARD
mand. especially for male stock IL
the stuff is growthy and OF fair quail
ity IT will bring prices considerably I'm
advance OF the ordinary market
Advertising.
One OF the best ways TO reach the
farmer trade is TO advertise in the
country newspapers. These reach the
bulk OF the farmers In their territory.
especially the progressive ones. and
will bring your stun to their attention
in way that nothing else will do
Do not contne your advertising entire
ly TO the want ad. page. When you
have stuff TO sell get rid OF IL quickly
by attractively got up ads Merchants
have found newspaper advertising a
necessary part OF their business. IL Is
just as necessary TO the farmer who
has stun TO sell. How should the pub
lie know that the farmer has some
thing 10 sell IL he keeps the fact a Sc
cret?
A large number OF the people who
are interested I'm your stock will drive
over TO see IL. Have the stock that Is
for sale divided up into small lunches
or uniform size, as they show OF bet
ter In this way.
AS general rule. Il is best to show
the smallest ones tirst and the larger
ones later. working the prospective
buyer up 10 a climax. as IL were. IL
you have the sire at hand and In good
condition IL will be help I'm making
sales. Never misrepreseut your stun.
but do not hesitate TO point out all the
good points that the animals possess.
1t Will be advantageous In establish
ing permanent trade TO guarantee
the animals 10 be as represented. the
males to be breeders and the females
TO be safe with young If sold that way.
You will occasionally get an animal
back. II is true. but the loss on n few
such animals VIII be more than made
up by the increased confidence people
viii have In you.
For answering such inquiries as
come by mail letter heads and return
envelopes are great advantage
Printed stationery gives a businesslike
air to a letter and makes the inquirer
think he is dealing with a business
man. A cut OF some OF your best an
finals adds to the attractiveness OF the
letter head. Such a cut can be made
from good photograph for not more
than $1.50. IL is best TO have the
printer order IL for you, as he will
know the style that will go best with
the paper you are using. IL one or the
boys or girls has kodak n print of
one or two OF your best animals In
closed with replies will give the pro-
spective buyer better idea of what
you have to offer than any description
would. Be honest in your descrip-
tons and do not hesitate to state the
animals faults fully.
Selling to Breeders.
AS your home trade grows and you
gradually work into higher grade of
stock you will begin TO want higher
prices To get them you must sell to
breeders. TO reach these in large
numbers advertising in one or more of
the agricultural papers that circulate
in your territory is necessary. A sim
pie card will bring many replies. When
You have something special TO offer a
large ad. Will prove profitable
OF course most or the sales made in
this way Will be by letter. though an
occasional man will come TO see the
stun. II you live more than mile
from town 1t will pay TO make.arra nge
ments With the liveryman to bring out
unexpected visitors at your expense
Little things like this help to- create 3
favorable impression Where there are
many inquiries TO answer typewriter