Omaha daily bee., 1910-03-27
ACTIVITY ALONG AUTO ROW
Omaha Dealers Have All the Business
They Can Handle This Spring.
BUILDERS LOOK TO OMAHA
Manufacturer Have Learned that
rats t. the Greatest DISTRIBUTING
Point in the Country for
Machines.


Automobile dealers are having lively
times along automobile row these days
and the demonstrators are having thnir
hands full showing cars TO prospective
buyers. Omaha has taken the place 20
which Il is entitled on the automobile map
Of the country and all manufacturers aTe
striving to keep their prestige in this city
because OF Its splendid location from an
automobile standpoint
Omaha is located in the heast Of one OF
the richest countries on earth. There may
be some localities where there are more
miilionaires, but there are few spots where
the people are so uniformly prosperous and
in a position to buy automobiles. The peo-
Die Of the middle west have been having
prosperous seasons. one after another, until
they have plenty Of money to spend on the
luxuries OF life.
Joys of motoring are with us. These
balmy spring days have brought out into the
opening nearly everybody who can own,
beg or borrow an automobile, but let It
be understood right here that there are
mighty few who are able to beg or borrow
an automobile these strenuous, pushing
times In the automobile business. Fortu-
rate, indeed are those who can be inde-
pendent by owning their own cars, for the
supply this year, already predicted by
manufacturers and agents, will run short
Of the demand,
There seems to be such an independent
air about riding in a motor car. There is
no end to the variety of pleasures to be
enjoyed in riding here. and there Is an up
to-date car and the automobile industry
has advanced in the last twelve years
with tcn quick leaps and bounds that Il
and ltH pro4uct have become the wonder
OF the age.
Continual Advance.
The history Of tie inception and gradual
development Of the automobile is a record
OF constant advancement In design, ma
teriaI and construction. In no other field
of industrial achievement Is found such
rapid and steady progress, and because OF
the concentration of many active, ener-
getic faculties, we have today the practi-
cal motor car and it's perfected accessories
Its steady and triumphant march and its
evolution from q so-called fad to the
foundation of a great and permanent in
dustry are almost beyond belief. Every
year has furnished new and distinctive
ideas and improvements.
No one appreciates the development In
automobile construction so wen as those
manufacturers Of cars and accessories who
have been closely associated with the auto
mobile since its inception. They can readily
recall the adverse days when a trip from
New York TO Y0nkers In a nerve-racking
three-wheeled contraption called motor
car was regarded as a wonderful achieve
ment.s They remember, also, that such a
trip necessitated a complete and thorough
oyerhauling OF the entire mechanism before
It could be used again with safety That ls
not much over a decade ago, yet the auto
mobile and its accessories have reached .
degree OF perfection not even dreamed Of at
that time.
strive for PerfectiOn.
During the few intervening years the
manufacturers have had but one thought
In mind" perfection" There has been a
laudable ambition to achieve a high stand
ard and to maintain Il, and, while the
builders OF automobiles have not yet quite
succeeded In producing the Ideal motor car
1.-The standard motor car-the manufac-
turers OF the leading automobile accessories
have brought their products to the highest
possible state Of efficiency and perfection.
They have arrived at their goal more
quickly because they have had a line OF
lesser resistance along which to work.
:. 1t is a noticeable fact that prospective
purchasers of motor cars win spend weeks
sometimes months IN selecting q car yet
they fail 70 give the same care to the pur-
chase Of its accessory equipment. AS Q
matter OF fact, accessories can either
make or break car" The finest engine
in the world can be easily ruined with
cheap oil. The best motor built will not
deliver It's full power unless the ignition
system is of the highest quality. The i'm
portance Of perfect equipment cannot be
overestimated.
For years the leading accessory builders
have been devoting their efforts toward
improving their products until they have
now reached what may reasonably be called
perfection But. as IN many other fields OF
merchandise, unfair and INSCRIPTIONS com
petition has stepped in and attempted tc
capture some portion Of the accessory busi.
ness by questionable methods, infringing
on patents ana imitation.
The time win come when motor car own.
ers win pay just as much attention to theh
equipment as they do to their car They
must, because the very efficiency Of every
automobile depends upon the little things
that 90 to make It a homogeneous ''steet
OF steel"