The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1910-08-26

the winter months in the Territory.
We later followed up this letter with
a postcard giving the freight rates on
automobiles between San Francisco and
Honolulu, and interisland rates. By
every mail we are receiving replies
from these communica tions, and | feel
certain that we shall note very large
increase in the number of tourists with
autos during the coming winter
After the Pedagogue Also.
Besides the above, we mailed early
this year a letter to the principal of
practically every high school in the
United States and Canada west of the
Mississippi River, together with 10000
postcards, calling the attention of teach
ers to the splendid summer climate we
have and the desirability of Hawaii as
| place to spend their long vacation.
| Those of our citizens who come in con-
| tact with the tourist class will not
doubt for a moment the effect of this
| campaign, since no small proportion of
the total number of visitors during this
summer have been teachers.
Through a letter addressed to libra
rans of practically all of the public
| libraries of the United States, we have
received thousand or more lists of
| books on Hawaii which are on their
shelves. Through this means we are
enabled to suggest other books, which
they lack and which are valuable in
spreading general information concern
ing the Territory.
Another valuable list of between five
thousand and ten thousand addresses of
persons likely to be interested in Ha-
wall was obtained through the courtesy
of many wholesale grocery firms
throughout the western States, who, at
our request, sent MS lists of their Gus
toners to whom they have been selling
Hawaiian pineapple.
Books on Trains and Ships.
would also state here that, through
our suggestion, various books on Ha-
wall. selected by us, We're purchased
and added to the libraries on the yes.
sells of the Pacific Mail, Tovo Kisen
Kaisha, Matson Navigation and Oceanic
steamship lines and of the limited trans
continental trains of the Santa Fe and
; Southern Pacific railway systems.
Get Ready for Exposition.
II viii never be possible to measure
the exact value to us of our exhibit
at the Alaska Yuk OnP Pacific Exposition
in Seattle, last summer and fall. The
total cost, including the federal appro
priation, was less than 100000, which
amount is certainly but pittanee OF
the actual value in publicity which the
Islands received from it. | mention
this because I believe that no time
should be lost in making preparation;
for taking prominent part IN the ex
position which Will mark the opening OF
the Panama Canal in 1915, which means
= so much 10 Hawaii. Although the place
for holding this great undertaking ha.
: not been fixed. we should be wen repre
? scented wherever it may be. Our positi
ton and resources are such that wt
! must keep ourselves before the public
eve if we are to prosper in the fulles-
J measure and an international exposi
tion affords the opportunity for this a:
| nothing else can.
One Of the most significant signs OF
2 last winter was the number of excur
r sionS which attempted to organize fo,
t the trip to Hawai-, but which failed OF
r account of steamship facilities TIL,
2 most nretontious effort of this kind wa
: by the Elks' Lodge Of Salt Lake City