The farmer and mechanic. [volume] (Raleigh, N.C.) 18??-19??, 1910-01-18
BIG ENTERPRISES
OF "LONDON TINFlS''
Worlds Greatest Newspaper is Max
ing Things Hum.

ihS 1IllIIeS Hull.
(Wm. T. Curtis in Washington Starr
The LoEdon Times. still considered
the greatest of all is go
ing into mercantile business quite ex-
tenSiVely since it passed into the con-
troll Of the present management, which
Is directed and controlled by Lord
Northcliffe, owner or thirty or forty
other publications, great and small.
Several years ago before the change
of owners, The Times went into the
book business n opened what it now
claims to be the biggest bookshop on
earth" h privileges of purchasing
books at publishers prices was origi-
nally limited to subscribers of the
Times, and the idea was to increase
the circulation of the paper; but now
the shop is opened to everybody, and
the business is carried on like that of
any other bookstore, the prices
charged being usually below those ad-
Vertised. This innovation has demon
aized the entire book trade in Ems
land. and several dealers were COM
PEELED to close their doors, because
they could hot compete With the
Times.
One Of the largest branches OF the
business is filling orders received by
mail. The population Of the British
colonies throughout the world has
been thoroughly informed Of the op-
p~ortunity and advantages offered by
the Times and lists OF books with
prices and postage required are pub
lished daily in the columns SO that the
readers everywhere, by i~nclOsing a
postal order, may get whatever books
they "a by return mail. This bust
ness has become very large; many
tons OF books are shipped monthly by
the managers of the Times bookstore
to every corner Of the earth.
The next step was to open a de-
! NJ - ~ N for tho Solo Of old on1 Y1ro
editions of books, which rapidly be-
came popular and is now doing a good
business. The intelligence bureau of
this department employees n number of
experts who Will give subscribers of
the Times information on any subject
connected with books free of charge
and Will accept orders for the pur-
chase of rare books. e~ngraVingS, man
uscripts and other printed matter, and
represent buyers at n frequent book
auctions that occur in london. n
Times takes subscriptions for every
other newspaper or periodical in the
world, and does a general news agency
business.
And now it has established q shop
ping gen through which sub
scribers to the Times throughout the
world ma max purchases and con
duct any business that they would
themselves conduct if they were re-
siding in london. This department is
called '"rhe Times Supply Agency"
and its functions are 50 comprehend
siVe as to include every errand or
! business transaction that any sub
scriber could possibly suggest. No
commission is charged for any service,
but the benefits OF the service is lin
tied to annual subscribers to the daily
Oh weekly editions of the Times.
For example, if an officers wife in
Burma or Borneo wants a spool of
thread "a now hat or nRdprclOt hing.
she can get it by writing to the Times.
If an officer in the civilor military
service in India wants TO send his wife
and babies home to England, an agent
OF the Times Will meet them at the
rock. rent a home fer them or find
them a boarding h0lSe, and act as
their guardian and financial agent as
long as desired. If a planter in Brazil
or Bolivia wants an OUTFIT OF agr1cul-
tu1al Implements and machinery, or q
miner n the Jral Mountains needs a
set Of tools. or q physician III the Ma
lay archipelago desires a new set of
Instruments, OF Il new medicine chest.
he need only write to the Times. and
it viii be sent 10 him Children will
be placed in schools. insurance pre-
miuIns viii be paid, clerks, stenogra-
Pliers, g~overncsses. cooks, buffers,
maids and servants Of every other
sort for indor or outdoor work Will
be pro ~ided without charge, and. in
uted, lnefc IS scar cGlE any iee'l u
any human being in any part of the
world that Will not be Supplied with
! out charge fee or commission, hut all
orders must be accompanied hv the
cash. This applies to all subscribers
to either edition of the Times through
out the world, outside Of London, anu
il is a unique innovation
The motive, as announced. - hc3leN-
! lence ana a desire TO increase the riF-
culation OF the PAPER