The Detroit times., 1910-11-05
FORD co. PLANS
ON BROAD BASIS
Big Auto Concern Will Turn Out
$4,000 Motor Cars Dur
ing 1911.

Everybody thinks Detroit and auto
mobile at the same time. They have
read Detroits fairy story in the mag
azines and newspapers of the coun-
try. but outside OF the CITY OF the
Straits few. except the advertising
men and automobile dealers them
selves, realize the wonderfulness OF
IL all. Verify the City OF the Straits
is an industrial miracle OF the TWEEN
tieth century
I'm Detroit you see the heart OF the
motor world There thousands OF
men are dashlng in and out OF the
maize OF automatic machinery, all
bent upon vanquishing Old Dobbin
and his steel shoes In 1910 this
motor city cuilt 100000 automobiles
and in 1911 there promises to be no
letup The Ford Motor company
which has made more automobiles
than any other automobile company
will increase it's production TO 10000
during 1911.
Twenty years ago the man who
mentioned the feat OF 1000 men in
making 10000 perfected machines in
one year. each capable OF running a
mile a minute, OF going anywhere a
road can run, of crossing the con-
tinent in 20 days. would have been
committed to a retreat and labeled
incurable.
Yet this is what is scheduled TO oc-
cur at Just one plant at Detroit. Al
ready the 1000 have begun work on
the first OF 10000 cars for 1911.
- Nla
1911 is indicative of the healthy
future which the motor car industry
faces in the coming year.
$te,oo0,0oo Business.
The Ford year OF 1910 ended with
September and showed a production
of 10000 cars, an increase Of 100 per
cent over the business OF 1909. The
value OF the years business totals
s19 100000. This is more than the
paint, pill, stove and freight car in
dustries OF Detroit would have
amounted to in 1900. This business
was conducted through 5000 sales
men, the largest automobile sales
force In the world.
The New Highland Park plant OF
this company will turn out 2S5 cars
in one day. Il will ship 60 car loads
per day. This company, which has
been known throughout the automo
| bile world for it's conservativeness
has made gigantic preparations for
( business In 1911. based on the gen
eral trade outlook and the healthy
condition OF its own business. The
company at the present time has 81.
100000 invested in it's business
This one factory is on so acres oil
ground. The principal plant s a four
story building with half million
| square feet of floor space and built
with one purpose Raw materials
literally go in at one end of this build
ing and come out at the other com
pleted cars.
In the rear OF this building is ar
S60-foot craneway with 57-fooi
crane under which all raw materials
are stored 10 be shot TO their sta
tons when needed II ia typical o.
the method and system in vogue il
the big motor factories
How Car Is Made.
To understand where all the auto
mobiles are coming from. wall
through a Detroit factory. You fine
| 'utliib lHS HHeSt gears Dy
the score, while one man operates {
"hole battery; you see drills doinI
rom 10 to 20 operations on a piston
or hy-wheel; you see an almost hui
man machine making II oles at on,
tlme without observation or care
through these machines run rivers o
Oil From them streams a STEADY
line OF parts.
Automobile builders have develop
ed many special steels. The secre
Oh the Ford success is vandium. al
alioy, melted into the crude steel
winch adds to the tensile strength
prevents capitalization or crumbIinI
Oh the steel and gives added elastici
y mat is not found in any othel
steer All steel is able to Withstand
AeaNy load; the test comes with IN,