The united opinion. [volume] (Bradford, Vt.) 1881-1970, 1910-06-10

the glst of which Is that vermont
believes that advertising is gooc
for the other fellow or good fol
us if the other fellow pays for it
the Montpelier Journal says: "The
next session of the Legislature
ought to consider with good deal
of elaboration, the wisdom OF
entering upon a publicity campaign.
1t will not be the opening of a path
inYa wilderness where no trail ever
has been blazed. Rather, it will
be following well-travelled high
way. Switzerland is conducting an
extensive advertising campaign in
American newspapers and findsl it a
very profitable investment. Cana
da will tell the same story. Our
Western States have proved that
advertising pays and so have many
Western and Southern cities.
Elm many respects Vermont is
an undeveloped State. We have
farming lands and orchard lands
that are fertile and comparatively
cheap. We have many undevelop-
ed mineral sources. We have hard
ly made a beginning upon our
ALMOST unlimited possibilities as
a summer tourist State.
'"The whole subject should be
studied from the point of view
of progressive business men. The
rules that have proved successful
in private business hold good for
public business. The individual
spends money that he many get
more business. Why should the
State refuse to apply tried business
policies to develop its resources?
1t pays to advertise pills and porous
plasters, chewing gum and toilet
soap. Is any one prepared to
assert that 1T will not pay to
advertise Vermont?
ave ought not to depend on
Others to do all our advertiser G.
Vermont ought to advertise on her
own account
The Boston Transcript that "if
YOU insist on a Zoo buy pint
of milk" That is in Boston and
shows what the milk problem is
down there, from the consumers :
point of view. Up here in the :
we are thinking of the
producer, and down0Nin Boston, !
the contractor comes in for some :
but who thinks of the ;,
consumer in this merry war? 1t !;
will be well if the producer gets a
right price for the product, but
the quality of the milk is the all =
question, after all. And .
perhaps price enters into this, for :
if money enough is paid for quart Z
of milk so that the milk may come .
from a clean and scientific dairy, J
then the chances ought to be even ,
that the milk will not be Zoo. -
More and more towns which did
not engage in the town supervision +
system for schools see the need of :
an expert right here. Several new !
districts are being form !
ed. Vermont will much more
rapidly take her proper place In
circles when all the
schools are under supervision. The
school board is most often not
qualified for this work, the principal
hasn't time to give it, but it needs
a professor who has made study
of school needs and methods, whose
sole business it is to see that all
schools and teachers are up to the
standard. Bradford ought to be
in a supervisors district.
Middlebury College has a Latin
plav which it will give in the /
original tongue, with Roman
scenery and costumes, at the coming
commencement. Temporibus HON.
inis Arpinatis is based upon the
public life of Cicero and Is under
the supervision of the Department
of Latin. Even those who did not
study Latin may enjoy the play as
a Iibretto with parallel pages OF
Latin and English makes the play
ineligible to the audience. This
Is TO be given in the morning and
afternoon Of June DIST, and seats
are available at 81, 81. so, and 81.
Greek and Latin plays are beeom-
ing quite a rage.
The reception to the home
coming Roosevelt in New York,
has long since out grown any SIMPLE
pIans which Teddy may have hoped
for and it will be as strenuous a
time as he had even in the wllds
of Africa. J