The San Francisco call., 1910-10-19

Hills From cose corporations usually; from those folks
% who object publicity gu From manufacturers
/E who are satisfied with fair profit above the cost OF
production From distributors who ask what they think they get
regardless of the quality of the article
gentry know only well that advertising We got to
stick the or you go of business short order 1t would not
take public long find their unfair method they advertised
begin advertising campaign and what happens great
from the Others the line Of business OF eheapenms
the trade, running the business, unettncal ETC.. ETC.
If the advertiser has backbone if the advertising legitimate and
honest and outspokn and nonsm will soon see
He will say for instance 81 sell soand-so goods for much
then the will begin to ask questions and no , uDtsfuss no
nothing but the goods at the same pc will satisfy them
Thus advertising cheaper the business the
thus does advertising protect the from unfair prices
ing dark places being furnished by the Western casket and
undertaking company of Chicago They have used all of the daily
Chicago and the elevated and surface cars With the most saus
flying results
all advertising they guarantee those who need
>of their oneha the former And the class OF people
responded advertising has shown the Western casket
people that they the right track .
The following quotations from letter to the tmbmers Monthly
example howls from the Others 4 have noticed the
of the Western caket get the funeral bu
1T looks like joke me- especially this and now will
tell you why think as | do
Nice Rppant to talk such subjecthat corner on the
funeral business is especially good
Further along the letter reads: AT of death the heart
genmny oran of today and be will hold his place alongside of
the good old family doctor and the family pastor
And OF advertising schemng commercial
will dodg him loosen his hold the delicate heastngs OF
his long line of friends
Talk about and schemng Note the sly subtle
that the people will question the charge of the friend while
the heart Is the ruling factor
An article subject the Magazine
ethics the publication of worth
looking Have you been harmed by department stores
publication Because of such know that good shoes
are pair good shirts ST. SO EACH If the salesman asked
$2 for shoes and SO for shirt know that he rob
YOU and that what the underaker system of ethics
benefits nobody but the undertaken of all the dhon
este one.
Indeed ye you decrease the the turn
the white light of publicity advertising
many, many manufacturers and dealers nonadvesers
from purely legitimate who would think Of cng the
public than they would be robng bank but they the who
cry down advertising because the the
modify that about the $i2 shoes and So shirts
There shoes worth S2 and shirts worth So But what the
that if salesman asked IL for $4 shoes and Sc
for ST. SO shirt you would know that he trying rob you
And say further that advertiser his right
would $4 article being worth ST. would he keep
his employ than four seconds salesman who would boost
prices represent goods being other than they really
the way the honest oupoken, advertising merchants
BUSINESS they leave that practice close corporations