Daily capital journal. (Salem, Oregon) 1903-1919, 1910-12-28
AMERICAN
MAGAZINE
A LEADER
ITS PAGES FULL OF FACT
STORIES BEAUTIFULLY TOLD
A MAGAZINE ALWAYS PRO
GREssTvE AND ALWAYS oPTI-
MYSTIC.

The general excellence OF The
American Magazine is what appeals to
the reader. Experts In the business
say that no periodical now published
is attracting more attention, or win
ming more enthusiastic approval, than
The American Magazine. II is pub
lication which exhibits unusual ener-
gy, livliness, candor. courage, and hui
NOR. No one who reads It can ever
forget its distinctive qualities. It is
as much of character" as exists
anywhere and most intelligent and
delightful character" too.
One OF the great achievements OF
The American Magazine is it's contri-
button to national journalism through
It's important and authoritative fact
articles, now running, by Ida M. Tar
bell, Ray Stannard Baker, A. J. Mock
and other writer's, all of whom are the
ablest experts In the country in their
special fields.
Another remarkable characteristic
of The American Magazine is the
quality of its fiction, plus the story
quality that is to be found in many
of its articles. By this is meant the
fact that this particular periodical re-
quires that many of it's most impor-
tant articles be told in story form.
In this manner the pages of the whole
magazine fairly TEEN with downright
human interest. The facts are gath
cred and presented with the most
scrupulous attention to truth, but in
the presentation the art of story-tell-
ing is summoned, and the result is
the finest quality of journalism that
exists--that which both informs ex-
actly and entertaine wonderfully. Not
many journalists of this rare double
ability are strolling up and down the
world, yet several of them are in the
exclusive employ of The American
Magazine.
Three great original departments
have been created by The American
Magazine ne-"Interesting People THE
Interpreters House" and THE Pill
grim's Scrip" Any particular num-
ber OF the magazine may contain a
wonderful fiction story. or beautiful
picture. or a great article that will
interest you more than these depart
ments. And yet those famous depart
ments form a great attraction in the
periodical They are always there
filled to the brim with ideas, emo
tions, and aspirations. There is a cur
Ious flavor in them-singularly new,
pleasing and genuine.
On the whole The American Maga-
zine is winning great favor because
Of its sound tone OF real optimism
not silly, fiat and fake optimism; but
that optimism which is founded on the
solid truth that you ought to do your
Job well wherever you are. and that
II you do do your job well, you will
get some sort Of reward for II here
on earth not necessarily money
(Which most OF us foolishly use as
the only yardstick OF success), but
perhaps an inner feeling of satisfac-
ton which, II your skin is not too
tough, may be transferred and exhib-
tied in a gentle something de-
cent to look at. and not calculated to
scare all the affection out Of those
who come In daily contact with you
This is poor and inadequate state
ment which only partially covers the
ground. II is only meant to be sort
Of reflection on what seems TO be the
moving spirit back OF The American
Magazine. II is nothing but an Inn
preston which the writer feels after
reading and enjoying The American
Magazine for a year or more.
--O-