The Detroit times., 1910-12-16
DAILY PAPER BIC
FAC TOR IN LIFE
don {. sEIrZ.
New York Journalist Delivers Clever
Address Before Adcrafters-Fine
Compliment tor Frank Cobb.

Don c. Seitz, business manager OF
the New York World. speaking al
the banquet OF tao AdcraGt club IN
the Eliott-Taylor-W oOltenGen cafe
I Thursday evening. told WHY the dam
newspaper is constantly .hc"eAsing -,
Importance as 4 fdctUl IN our daily
/ life. The reason nc gave was thu;
7 il servCs the hurried convenience u
! the mJdcn world IL 10 easily OBJ
tanned. easily read and ;sives the in
formation demande |.
This Is an age of -apidity, the
auto age in way" he said. In De
troit | notice that even the wheels
OF the automobile advertisements turn
around. And the people also want -
sather their information in hurry
Mr.. Seitz told OF the sacrifices made
by newspaper men and how the news.
paper safeguarded the publiCs inter
ests. He gave some interesting stat
istics regarding advertising. News
papers i'll New York city last year
printed 100000 individual advertise
ments. he said, I'm addition to giving
their readers the news OF the world
each day. lie had taken the trouble
to ind out the proportionate amount
of news and atgertising that came
from Detroit, and the two ran almost
line for line. Speaking of the value
of newspaper advertising, he said:
Newspaper advertising is doubt
less the best on earth. IL is better
than billboard. for You don't have
10 wait until you happen TO pass TO
see the advertisement. II is better
than placard advertising in trolley
cars. for II the sign happens TO be nj
the other end of the car IL is quite
likely you will not see IL for a couple
Of weeks. IL is better than magazine
advertising, Tor a magazine usually
comes but once a month, and then "
is too often laid on the parlor table.
In fact, there is no medium Of advor-
Using that is one-half so successful
or satisfactory as that of the news
paper. The newspaper carries your
message every single day straight TO
the mark
Mr.. SeitZ's newspaper experience
has been varied and inclusive. II has
taken in every phase OF its problems
and perplexities. Yet the tremendous
executive task of keeping the New
York World at the forefront of Amer
lean Journalism. has not dwarfed his
versatility in other directions. He
has produced in an unpretentious way
two sprightly and readable volumes
of Impressions OF q busy man taking
his furloughs abroad. AS reconteur
and after-dinner speaker. he mingles
philosophy and experience in the most
delightful way imaginable.
In his informal talk TO the Detroit
newspaper men at luncheon. he gave
to former Detroit journalist. Frank
I. Cobb, the splendid compliment OF
ranking him with Greeley and Godkin
as a power In New York journalism
w. r. Orr, OF Detroit Saturday
Night, told OF the mechanical evolu-
ton in newspaper making; John Ram
alley, Detroit manager OF the Amer
can Press association, discussed the
country field, and James Schermer-
horn, general manager of the De,.oit
Times, spoke on New newspaper
Standards prophesying that the time
is at hand when newspapers. like
other enterprises, will either volun-
tarily or by compulsion forego the
questionable part of their earnings as
they go along instead of amassing
tainted fortunes to be distributed
later in the form OF public benetac-
tions.
A new press to print photographs