The Newport miner. [volume] (Newport, Wash.) 1899-current, 1910-07-14
LESSON FROM
TROLLEY CARDS,
j
Advertising Men Alive to Value
Of Home Trade.
THEY URGE LOCAL BUYING.

Cars of Bronx Borough, New York
City, Carrying Appeals to Purchaser.
to Get Their Goods From Their Own
stores-A Policy of: Mutual Helpful.
ness and Cooperation.
In the trolley cars of Bronx borough
New York city, are displayed some ad-
vertls1ng cards placed among the other
advertisements. presumably without
charge. by the company which con
trolls the advertising in the cars Of the
borough. The cards inform the riders
and readers that the articles advertised
In the cars are to be found In the
stores OF the borough and advise the
intending purchasers to procure them
at home. 1t is understood, of course.
that the quality Of standard articles is
the same wherever they are purchased,
and 1t is assumed that the merchants
OF the borough will make as reasonable
prices on the articles as any one will.
The position taken by the advertis-
ing company in thus helping along the
men who help it certainly seems to be
a wise one. Local purchasers are in
duced to buy standard goods, adver-
t1sed all over the country as well as in
the local cars, from the local mer-
chants. The latter are, in turn. ena
bled to buy advertising space in the
cars. The Germans, who are prolific
makers OF wise sayings, have an old
saw which says. Zone hand washes
the other, and both become clean" It
Is an encouraging sign of the, growing
prosperity Of the borough that the 10.
cal merchants are using more and more
space in the cars and that the Dor |
ough newspapers are f1ourishing as |
never before.
Isn't there here moral to be CLEAN |
ed by other places? The moral is, En-. |
courage home trade by all means. The |
trade that goes out of a town does not |
benefit 1t; 1t Is the trade that seeks and |
nnds its natural outlet at home that |
helps. 1t counts not only for the man ,
who gets 1t, but for the man who gives
1t, for the latter helps his neighbor as
well as himself.
The uplifting of the general level of
prosperity which is apt to follow keep
ing trade at home helps every man
and woman in town by keeping
up wages. by distributing profits so
CHAT everybody in town gets share,
direct or indirect, of the benefit,
The mail order houses have their
place In the business world. and they
do good-to the men who run them.
many Of whom have accumulated
much money in the business. But
when they take out Of any particular
town money that should be spent
there legitimately they cannot be said
to be a benefit to that town.
In addition, there is the personal and
social side of the question. Looking
at it as fairly as you will, buying
goods from catalogue and sending to
3 strange, faraway city the money
that has been earned in ones home
town, often with the advice and CO.
operation Of ones neighbors, is a cold
FLOODED proposition.
How much better it ia to meet your
aefghbor man to man, over your coun-
ter or over his, and sell to him or buy
rom him what one needs! II life is
made up of little things" as has been
said very often. the little friendli-
,esses and greetings Of personal inter-
course are worth something, probably
more than the small profit that is to
70 gained by patronizing house far
way that can be nothing but the en-
,odiment Of business" And in many
asses the monetary profit is only i'm
lginary when the time andubother in
rolved in the transaction and the real
worth Of goods bought are taken into
Z
CHARLES NJ TrDTr