The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1910-09-23
Why Miss Motoring's
Golden Months?

The EXPERIENCED MOTORlST-the man acquainted
with the pleasures which his bring him in the
various of the year-annualy looks forward
the months of October and November the which,
above all Others make him rejoice be alive and the
wheel
THE CLIMAX OF MOTORING ENJOYMENT comes
in the Indian Summer days. Crisp but cold the air
rushes past a veritable stmulant. The
shines glory of muti-hued foliage City and
farm roads alike their very best. Shaded boule
wards, hard macadam. packed clay-hey all beckon 10
the with the car.
WHY AREN'T YOU A MEMBER OF THE THRONG
that is answering the call of the highway 1t because
you are still porting catalogs, weighing mechanical
merits of various makes and delaying your purchase in
the hope that of the 1911 will
afford you startling mechanical development that
has eluded all the rival engneers' Are you still hugging
the deuson that good going be sold slaugh
prces3
WASN'T 1T THE SAME STORY LAST YEAR-yes.
and the year before? Answer frankly You admit
you're interested you wouldn't have followed this chat
so far
AMERICAN ROAD CONDITIONS HAVE DEVEL-
OPED TWO TYPES of particularly fitted for
general The thirty horsepower hvepassenger tour
ing is the popular for pleasure purposes the
horsepower runabout the for the business and
professional man.
CHANGED in any material way for two seasons aside
from the maey of minor rehnements Many innovations
introduced
sales by radical methods. Where of these nno-
vations has lived, nnety-nine have been discarded.
PRICE HAS REMAINED CONSTANT AS DETAILS
OF CONSTRUCTION. The only material changes at
ectng the regular market have been the inaugural
made by the EMF Company which started its E. IF
80" at $I,aso and its Flanders 40" at $3.50.
THESE FIGURES STILL REMAIN THE DESPAIR of
rival manufacturers They met only by concerns
which, the public has grown wise in mechanical lore,
found themselves overstocked with antedeluvian
relics of age in which planetary transmission was con-
sdeed permissible and demand made possible the dis
posal of cars with lead-ppe front axles.
MAKING CARS IN SUCH IMMENSE QUANTITIES as
the EMF Company enables install array of
automatic machinery equaed nowhere in the industry:
No handmade machine hope equal In accuracy and
uniformity the product of such plant
NO HIGHER GRADE CARS CAN BE MADE than those
which marketed in such numbers by the EMF Com
pany Tac proof of this statement is found in the fact
that the EMF Company of all of the American
facturers finds possible back its product with
eyear guaranty of car and equipment.
THE MOST POPULAR CAR of the popular pleas
ure class is the EMF 30" Twenty thousand satisfied
sing its praises in every portion OF the United
States.
STRONG ENOUGH FOR ANY SERVICE; Light
enough for the demands of economy in supplies; large
enough to accommodate the average family powerful
enough to go anywhere-ts an EMF 80" Enough
said
THE FLANDERS 40 is merely an EMF go" boiled
in size 1t is like its older brother this year
than before. New applications of principles Of
proven value have made it greatly improved
last years run from Quebec to Mexico City
WHAT THE EMF go" is family the Flanders
10 is for the busy business professional who
simple for his personal use.
THIRTY MILES PER GALLON of gasoline is an easy
performance for Flanders 40 The Standard style of
chassis is equipped with either Roadster Runabout
body the latter being easily transformed into the Subur
ban for four passengers by the addition of detachable
seat
COUPE BODIES FOR BOTH MODELS are announced
by the manufacturers We expecting samples short
ly. In the meantime prepared tor immediate de-
liveres of any of the EMF openbody types.
DON'T WAIT TILL SPRING before making your choice
Buy now; buy wisely buy suited to your needs
buy of firm that is firmly established and has reputa-
ton for its product and its of its
THE AUTOMOBILE EXHIBIT at the State Fair affords
fine opportunity for comparison of the various models
Don't visit the building without calling booth
the second floor.
49, 81 -,