The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1910-04-24
Commercial Club Adopts Def
mite Plan for Campaign Of
Wide Publicity.
TWENTY-FIVE THOUSAND
TO BE SPENT EACH YEAR
Committee in Charge Composed
Of Most Prominent Bust
ness Men in City.

Through the appointment of a com
mittee OF twenty-five of the most prom
inent business men of Salt Lake to su-
peryise the Commercial club publicity
bureau, an advertising campaign for
Salt Lake and the state Of Utah was
launched Saturday, which means the e1-
penditure Of 5000 a year in spread
ing the gospel Of Utah's opportunities
ali over the world The campaign Of
advertising will begin at home, with
the education Of the people of Utah
regarding the wealth Of opportunities
offered by the state, and it will spread
to every city and town of importance
IN the United States.
All of this advertising will be dons
in a thoroughly systematic manner and
under the supervision Of the represen-
tatlve citizens of the state, who were
appointed on the committee Saturday.
Booklets setting forth the resources
of the state viii be distributed as sup
Elementary to q campaign Of magazine
advertising. A staff of experts will
be maintained TO carry out the details
of this work under the Immediate su-
pervlslon of Joseph =. Caine, secretary
OF the Commercial club, who is secre.
tary and manager OF the publicity bu-
reau.
Funds Are Forthcoming.
Funds for carrying on the work are
to be derived through subscriptions
from individuals, business men and cor
porations interested in the develop
ment of the state and the attitude Of
representative business men and con.
Germs that have already been APP
preached Indicates that the bureau Will
have no trouble in raising at least S25,-
600 year to carry on the work.
Business men Of Salt Lake who have
had the welfare of the state at heart
have realized for years the great need
Tor such an advertising campaign as
has been carried on in Washington. Ore
gon. California and other cities Of the
west, and Il special meeting OF the
standing committees of the Commercial
clubs was called some time ago by Joy
n. johnson, president of the club, At
this meeting Mr.. johnson and Mr.. Caine
outlined the general plan which had
been informally considered and WAS
appointed 10 investigate the proposl-
tIon thoroughly and mako a report to
the board of governors of the club.
Success Is Assured.
Investigation served to increase the
enthusiasm of the men who were de-
voting their time and energy to the
proposition, and the work was done
rapidly. This committee consisted of
JOY ii. johnson, chairman; j. T.. Game.
secretary. and A. w. Carlson, W. T.
benson, w: W. Armstrong, George
Odell and Il. Vance Lane
The first real action Of this commit.
tee was 10 select n representative list
OF conservative business men and finsn.
clal and industrial institutions of the
state, and those on this list were ap.
preached. The result was that about
SlU,OOO year was subscribed This
'atshed the committee that the people
OF Salt Lake would support the move
nent with full realization of its i'm.
oortance IN insuring the future growth
md development of the city and state.
and the report of the special commit
tee, to the board of governors of the
'lub was accepted and acted upon i'm
nediately. This report follows:
70 the Board OF Governors.
Gentlemen-four committee appointed
o Investigate the question of the estab-
ishment by the Commercial club OF n
publicity bureau. with the object of ad
cruising the attractions and resources
er deliberate and careful consideration
nd now beGs 10 report as follows
The city OF Salt Lake and the state of
jtah. having more natural resources than
NY other city or state in the union OF
Ike population. are now enjoying a per-
od OF prosperity that has been forced
ages are becoming slowly known
throughout the United States, The ad-
cruising OF our resources In the past.
owerer, has been merely accidental de-
ending almost entirely upon the verbal
ta tements OF those who have visited this
egion. What little community advertis
lg we have had has been OF the hap
aaard kind and the lack OF system or
I n consistent follow up course OF pub
city work has resulted in meager re-
lrns from whatever money has been
1ent in this direction.
Our Investigation ConvinceS us thai the
,ct that other cities with only a small
prccEtage of our natural resources arc
,rgiDg ahead OF us In population can be
ttrbuted only 10 the course they have
sken In adopting modern methods OF
advertising. Such cities as
os Angeles Portland and Seattle are
pending hundreds of thousands annually
systematic publicity work. Even small
cities towns and villages throughout
lie west and central ives, arc employing
lGes in the eastern magazines and is
ling handsome booklets TO convey 10
e world a knowledge of their attrac-
salt Lake City and Utah have been
rely neglected In this regard. and your
1nnllttee is convinced that the time has
me when work must be undertaken
n scale sufficiently large TO insure
lick results. The state of Utah Is be
nd her neghbors in The matter OF re-
aiming arid lands, and the fact that
uions of eastern money Is not now be-
2 Invested In this state In neigh
ring states can he attributed only TO the
mt of encouragement from the inside.
IT. own people need education that Will
able them to appreciate the wealth of
cir soil their ranges their mines and
cir quarries. and while we are dlssem-
lting a knowledge of these things in
,cr states, we must not neglect a con-
tent course OF education mt home.
Considering the demands of existing