The San Francisco call., 1910-07-16

although we could not insist upon purchasers
doing this. VIC are quoting exceedingly low terms
get purchasers to build whenever possible. The
Realty syndicate has organized building depa;t1
ment especially for this purpose, and is max
ing plans as well as contracts for the homes
Of purchasers Of their properties
According to present arrangements buyer
with $500 or 81 200 cash can purchase a lot and
have a home built 10 suit his ideas and pay For
the same in small monthly installments. By car
rying this idea out in Piedmont, particularly. we
expect to erect at least 200 homes which
viii add approximately ] 600 people TO the pop
ulation OF this beautiful residential district.
IMPROVEMENT OF BROADWAY 49,,
An important event of the month, SO
far as Oakland real estate is concerned,
was the passing of an ordinance by the
city council Monday night calling for
the extension and Improvement of
Broadway beyond Clifton street. The
city's orders are that Broadway shall
be made a highway 100 feet wide from
Clifton street where the Country club
lies, TO Ocean View drive, the farthest
street in Rock Ridge place, For this
distance of half a mile an oiled ma
cadam pavement will be laid and heavy
cement curbs put in.
ssOne of the most select residence Sec
tions of Oakland lies in the Broadway
foothills. just beyond Clifton. The
homes of many millionaires adjoin the
Country club district on the north. and
the Rock Ridge properties, which are
in Broadway just south of Claremont
are being sold to persons who will build
in harmony with the surroundings. The
owners of Rock Ridge feel that the
value of the properties has been ad-
vanced immeasurably because of the
step the city has taken to improve
Broadway. BY this direct line it will
now take only seven minutes to reach
the heart of Oakland's business center
by automobile from Rock Ridge.
PURCHASERS ABLE TO BUILD
E. B. Bull, manager of the Frank K.
Mott company, said:
Vacation time always means quiet prevailing
in the real estate market. but despite the ao-
sence of many of our regular customers who
are enjoying their midsummer holidays we are
handling sales every day. the buyers being in
almost all cases shrewd purchasers who are in
a position financially 10 take advantage of i'm
pecunious or hard-pressed sellers.
Our new tract in Melrose on the East Four
teenth street line. although open less than
three months: has done remarkably well 1t is
true that this is probably due to the fact that
very few Of them exceed $50 front foot. and
the majority will average less than SO front
foot
With building lots 4ox10o feet severed piped
for water and gas. curbed. sidewslked guttered
and macsdamized streets. ready in face for build
ing. costing from $3.50 $3.50. the of mod
crate means build his own home right in
the city of Oakland on a main thoroughfare car
investment below $1,000
We have received many requests for Informs
tion as TO our Humboldt county property, but
on account of our plans being formative only
yet we can not very well do more than file
such letters in the order in which they
received. To survey %. 600 of country land,
plat il out into orchards. townsite. stock runs.
etc. is a gigantic task. and we waiting for
complete survey which will enable to lay
out the land to the best advantage. The rail-
road IS pidiy approaching Fort Seward. which
townsite is included in our purchase, and The
establishing of railroad transportation will mean
that the property will inside of two years treble
and quadrupe in price.
J. A Bright of the Bright Merrill
company, one of OakIand's leading
realty firms, announces that he has
purchased the interest of r. A. Mer-
rill, and will hereafter conduct the
business under the old firm name of
j. A Bright company. The change will
cause renewed publicity of the firms
various properties, particularly of
School street terrace in North Fruit
vale, where numerous residences are in
course of construction. Bright re-