davidaulloa/AmericanStories huggingface dataset:
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19
FAVORS CHURCH ADVERTISING
Rev. James w. Kramer of Spokane
Says Liberal Use of Printers
Ink Pays.

Il have drawn people to hear my
sermons by advertising. l have at
tracted them with moving pictures,
hot suppers, pink teas and flowers and
flags. If / have had any degree OF
success in Spokane 1t Is because Of
the liberal use of printers ink" said
Rev. DR.. James W. Kramer, pastor of
First Baptist church of Spokane,
Wash. There is something worse than
sensationalism. 1t is the inability of
the church to produce life The
church that does not advertise is be-
hind the times and is nursing empty
pews. and he who rails against the
minister for advertising is suffering
for congregation. l am not an ad-
vocate of ragtime methods or vulgar
preaching. but l do plead for the
church which Is a humming plant Of
machinery, with live Goals in the fire
box, smoke curling from the stack
and every belt, wheel and pulley go
ing. believe, too, that the people
need instruction and that a minister
OF the Gospel is first, last and all the
time teacher. There must be life.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19
COMBINING LACE AND BEADING
Slight csreIessness or Lack Of Prepar-
alton Sufficient TO Mar the
Result.

When lace and beading are to be
sewed to thin materials, such as mus
lin dresses or underwear of any kind
1t must be carefully and thoroughly
done to produce good results. Lace
edging nearly always has a stout
thread In the selvedge which serves
admirably as gathering thread. Pull
this thread and stroke the gathers to
make them even. Roll the edge of the
material and, holding the lace and
edge together with the thumb and fore.
hnger of the left hand, with the lace
nearest you. overcast the two together
with firm even stitches. When sewed
to straight edge insertion can be
5ewed in exactly the same manner hut
10 let insertion in. to form a design
lrst haste the material on the rigbt
Tide tu iorm the desired design and
hem 1t down on both edges Cut the
material from underneath the jnser.
ton, leaving a narrow strip on each
side Of the insertion. Crease this
strip back from the insertion toward
the material ald turn as for a hem
Overland this, taking stitches close tn
tho line Of the hemmiHg.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19
OBSTINATE SPREAD
ING ECZEMA QUICK
LY CURED

Mrs VIVA Q. Wood. Newark. NJ ].
writes:
"Resinol Ointment cured an obsti.
nate case Of spreading Eczema on
my little ten year old boys leg, after
various other salves had signally
failed. The trouble had existed for
six months. and nothing seemed to
do any good until we procured q Jar
OF Resinol. which quickly cured him.
II has now become q household rene
dy with us. We also have Resinol
Soap In daily use by the children, and
their skin, health and complexion are
perfect
Resinol Ointment can be positively
relied on to give instant relief and
quickly cure the torturing skin dis
eases Of infancy and childhood. For
eczema, nettle rash, chatting, disfig-
uring pimples and itching eruptions of
all kinds. IT IS prompt and sure
remedy
Every family should be safe-guarded
with Resinol preparations-Resi
ointment to cure the skin troubles
that now and then occur; Resinol
Soap to use regularly for the toilet
and bath, to keep the skin pure and
healthy and preserve the complexion.
Resinol Medicated Shaving Stick II
also the best and safest to use, be-
cause 1t keeps the face free from erup-
tons and prevents infection.
These preparations are sold at all
drug stores.
We send free on application a valu-
able little booklet on Care of the Skin
and Complexion. Send for It, Resinol
Chemical Co., Baltimore, Md.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19
JULIA BoTTOMLEY.
FASHION EASY TO FOLLOW
0''.ons IN Dress Accessories That
Are Well Within the Reach
of ALL

mere is a late fancy among some
allslan costumers for making the
oeIts or the more elaborate gowns of
color In contrast to the whole color
scheme of the garment
This girdle, though differing in ,ts
tone' is OF like material, and ia nero.
~ new touch-a little odditv-and
more evident because of the attention
bestowed on the waist line at nresent
a dinner gown of sapphire blue
trimmed with crystal embroidery q.
given an old rose girdle. and tho com
blnatlon could win its way anvwbero
so knowing and artistic was the cboioa
of shades.
Not in years has there been COZ
son when small accessories couId odd
so much to the general style of q co..
tune as do the neck and wrist rim.
worn with the tailor-made s,,,,s -,
every color, design and material Sroh
ifllls may be developed of wide lace
pam or fancy net. chiffon, tulle and
even sheer lawn. And the hest TO-.
ture of the fashion is that every w.
an may, If she wishes. be her on-.
frill maker. ""
Chiffon, tulle and lawn are undenia.
bly, perishable, but then frilIs of these
materials are inexpensive. If hon.,
made, and quite as becoming as those
Of lace or net
The art of fine needlewo1k Is moro
in favor now than it has been r..
many years past and where children
frocks are concerned remnants -,
lawn muslin lace and embroidery
that have been secured at reduced
prices during the summer sales car
be made up into fascinating little car,
ments at nominal cost.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19
1.-THE Message the ThIn1."

THE telegram" says Advertising
and Selling. "is a common, little
crude, yellow and black affair, but
with what avidity we reach for I'll
That is because we have learned to
associate 1t with information of i'm
portance. All the costly deckle-edge
stock and exquisite printing and en-
bossing in many colors that money
can buy could not add anything to the
face value Of the telegram. The mes
sage is the thing II your advertising
gets the reputation Of having the real
meat in It, people will reach for II
and hang on TO It."
II ia up to the business man to give
his daily message in the morning
newspaper telegraphic importance.
The successful advertisers are those
whose contributions to the news of
the day are Just as much sought after
by readers as the stories of current
happenings that are flashed over t. y
wires.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19
Japanesa Advertlalnn-

The Japanese have an original way
OF advertising and they apply to the
art all the poetry that their Oriental
imagination is capable Of They have
recourse to the most varied and i'm
provised methods, and their combina-
lions are sometimes as picturesque as
they are original judging from a
Paris contemporary, which cites some
examples. A Japanese merchant m
forms his customers that his goods
are sent of with the rapidly of a
shot. a stationer calls HIS knowledge
Of natural history to his aid thus.
Our wonderful paper IS as durable aa
the hide OF an elephant" A Toxic
grocer borrows from psychology and
in mordant language announces that
Our vinegar Of extra quality is
sharper than the bitterness Of the
most diabolical Of molher-in-laws." No
doubt this last example. although the
Joke IS obsolete with us, irlpresses the
people Of the land OF the cbrysanthe.
NUNS.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19
RAISING MONEY FOR CHARITY
Man Who Makes Speciality Of Getting
Funds Declares Newspaper
Is Best Medium.

The newspaper is the best adver.
Using medium in existence, declares
u. w. Johnson. an advertising ex-
pert OF Buffalo. N. Y, who makes a
specially Of raising large sums of
money for charitable purposes in short
spaces of time. MI. Johnson relies
entirely upon advertising to accom-
plish his ends. In ten days he raised
100000 to build a Y NJ. c. A. for Buff
falo. In published interview he says
among other things:
The newspaper is the best thing
there Is in advertising, because 1t
reaches the home. 1t stands in ex-
actly the same relationship to the COM
muntty as does the physician to his
patients or the clergyman to his con-
gregation. In local advertising
campaign the home must be reached.
All articles In home are advertised,
Of course, and the women of this
country do more than 80 per cent. of
the general buying for the home. The
newspaper reaches the women, there
by placing before them the good quail
ties or new ideals of the article adver-
tised.
Every newspaper naturally has
some standing in the community
through which it's circulation carries
1t. Take for example, a newspaper of
the very highest type, proportion SO
the standing of the paper. In other
words. newspaper gives to its adver-
Using its own standing"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19
tuberculosis In the West Indies.

Associations for the Prevention OF
tuberculosis have been formed In
Cuba, Porto Rico and Trinidad. In
Cuba there are over 40, 900 deaths from.
tuberculosis every year, and the death
rate from this disease is nearly three
times as high in the United States.
In Porto Rico there are over 5000
deaths every year out of 1000, 900 In
habitants. In Trinidad, the death rate
from tuberculosis In Port-au-Spain, the
only place where figures are available,
was AS in 1909, nearly three times
the rate in New York city Condi-
lions in the other islands of the West
indies, where no active campaign
against tuberculosis has been under
taken is even wosse. The chief rea.
son for this high mortality ia found
In the unsanitary, dark, and poorly
ventilated houses of the natives of the
Islands
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

brim and crown are of Grape fitted
to the shape wings made of folds
OF chiffon are used for trimming
They are even more effective when
made Of folds Of Grape in hats for
first mourning. The veil of point de
esprit, is bordered with Grape and
dull jet ornaments hold it to place.
Cabochons of the same are sewed tc
the wings.
No. is a turban made OF uncut
velvet which is one of the richest
materials used in mourning millinery
A soft crown and pulled rim are ar.
ranged by shirrings in the material.
The role trimming is full bunch of
black fancy feathers In aigrette ef
feet. at the right side. A net veil
OF fine Brussels is finished with a
simple embroidery design in silk
Such wells bordered with a two-inch
band of Grape, or with three narrow
Grape folds, are very elegant. Black
lynx furs are worn and black suede
gloves.
JULIA BoTToMLEY.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

THREE hats of excellent design are
shown for those who are wearing
mourning. 1t will be noticed that
the shapes are small or moderate in
size, that the designs are simple but
the workmanship intricate and beau
tiful. These characteristics are what
the wearer should look for when pur-
chasing mourning millinery.
The first hat, small round turban
with rolling brim, is made of tiny
folds of Grape laid in parallel rows on
circles about them or four inches In
diameter. These are applied to the
crown and brim which have pre-
viously been covered with Grape laid
on plain. The wire frame is covered
and lined with silk and the hat Is
finished with a wired bow of taffeta
rolled border of Grape sometimes
binds the edges of such bows and
makes very handsome finish for the
ornament
Fig. 2 shows a moderately large fat
brimmed hat In which the underbrim
Is faced with chiffon and the upper
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19
The silver Question.

When you see silverware scratched
and furnished with black stains and
streaks in the interstlces of the orna-
mental patterns, that is dirt, left there
by common, cheap rosin soaps. It is
better to use a soap that is antIseptc
az well as a perfect cleansing agent
Easy Task Soap the hard, white
laundry soap. will clean your silver
ware surely and quickly. 1t will get
out the dirt the other soaps have left.
Your grocer will sell you two cakes for
ten cents, and If It doesn't satisfy you
the makers will give back your dime.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19
To Hold Her Veil rlnh.

One girl has conceived the idea y,
running narrow beading around the
bottom and threading II with baby rim,
bon, which she pins at back. Roth
beading and ribbon are. of course IF
the color OF the veil, and fosten under
the eNin. so as to be inconspicuous
She hnds this a solution of the veil
problem with low-necked blouse ne
her veil never looks either untidy or
bulky.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

A New Jersey man has discovered
that mosquitoes eat plants. This is
an important natural discovery. II
has hitherto been supposed. and with
a good deal Of circumstantial evidence
TO support the supposition, that the
mosquito was strictly carnivorous in
It's diet and exclusively nocturnal in
its meal hours. Any hope to the con
trary will be thankfully received By
a bitten, angry and sleepy world OF
humans.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

While the airship is still in its ez.
perimental stage and ambitious aero.
nauts are meeting with accidents re-
peatedly. II is still evident that aerial
navigation has become a permanent
feature Of travel. In Europe prepare.
tons continue 10 be made for regular
travelling schedules I'm airships. not.
withstanding the disasters that have
happened to some OF these craft.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19
New Combinations

The latest In color combinations ie
dark red and n rather bright blue
so combined as to give the eject Of
the modish purple. This Is very
smart indeed, but be careful DOT 10
trim with either Of these colors; blacs
is the best, or some neutral ssads.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

Ex-Governor Pennypacker, condemn
ing in his witty way the American d.
vorce evil, told at Philadelphia
luncheon an appropriate story.
Even our children" he said. ARE
becoming infected A Kensington
schoolteacher examining a little girl
In grammar, said:
What Is the future OF love-?
"a divorce the child answered
promptly"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19
The man who says that ad.
Vertislne ls no good has been
trying to sell goods that are no
good.
Advertising Waste.

a circus man recently ordered a
large advertising poster Of his show
to be printed, and objected because
there was so much clear sky in IT,
II amt a-goin' to advertise the sky &"
lie said to the photographer. 81 paid
you TO advertise my show. Draw a
few camels and stick them I'D in the
heavenly blue. amt a-goin' to have
all that good space run to waste"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

A man found senseiess on tho
street with his pockets turned inside
out was locked up by tn PHILADELPHIA
police as a witness. It is difficult 10
imagine the injury to the innexible
purse Of justice II this person should
escape from the duty OF testifyine
that ho did not know what hit him
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

An English woman is preparing to
ny across the English channel and
back. Her manager should see to Il
that on the French side she does not
go as far as the shops in Paris.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

That new gun will be but an add.
tional argument for the agltators for
a universal peace, also weapon in
the hands OF some poor nation that
does not believe in that order Of
things.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

A Maine man tells a story OF a
frightened deer jumping into his lap
while he was out driving in a buggy.
Is the gentleman sure that his spell
ing is correct?
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19
AD-ISMS.
What would YOU think oI

HSbSWSs
What would you think of
a salesman who reported
for duty one day, lay off
for two, worked a half day,
went off for a week and so
on without any regularity
Surely you would not ex-
pact good service from
such a man. And yet some
merchants hold advertising,
which Is simply a "saIes-
man." up to great results
when 1t Is allowed to
work" very irreyuIary.
The fact that adver-
Using costs money is proof
OF Its value. Things with
out cost are usually worth
only their price.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

Push-cart peddlers have formed a
national organization. Perhaps they
have discovered that the banana IS
one Of the necessities OF life and arc
going TO do the regulation thing II
celebrate the discovery.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

The university professor who thinks
mathematics and poetry are alike has
probably never tried mathematics on
a romantic girl In the moonlight.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

Another sleepwalker has walked out
OF a third-story window. Slumber pc
destrians should sleep in the base
nent
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

According to a learned professor,
the typewriter is the poetry OF motion.
Presumably he intended to add that
the motion must be supplied by the
right young woman operator.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

Powder and cream are a necessity
to protection for girls who fear sun
burn" says a headline We suggest
Living in the cellar.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

These New Workers. who spenc
$4,000 year on dress must be bis
men in order to find room to hang al
the garments.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

Princess Mary Of England has
learned how to run typewriter. Now
If some of the dukes and lords would
only take up honest toll!
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

And now the peace advocates will
find that the new gun which shoots
10000 times a minute is the thing that
is really going to stop warfare.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

Boston boasts that It has the old.
est shop girl in the world She should
be ready presently for musical comedy
chorus work.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

Boston now attains notice as q port
of entry for struggled Cinnamon. You
simply cannot keep good town down
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

A seismograph is a very useful in
strument. 1t seems to keep all earth
quakes at least 1000 miles away.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

Paris is losing her cab horses. but
no noticeable decrease in the price Of
meats is reported.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

Another way to attain greatness Is
to be made president of a hay-fever
sufferers society.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

Keeping cool would be easier II the
FELLOWS who have advice to give on
the subject would keep quiet.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

BY the way. is 1t possible to play
golf is Esperanto?
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

Wireless has proven that 1t can Gre
ate just as much excitement as an
aeroplane.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

Don't think it's by accident that n
woman hits the object directly behind
her. She merely illnesses her aim.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19
Power Of a Maqne,.

a steel horseshoe magnet can hold
III suspension a weight up to twenty
times It's own.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

When an automobile strikes a rail
road train. the victims are those in
the machine.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

1t is easier to muzzle the CANNES
than 1T is to keep firearms out of the
hands of possible assassins.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19
81 Your 90 Rother -.

get box Of PETTIT'S EYE sALVE. OLD
All druggists or Howard Bros. Buffalo n v
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

An American had the latest word
regarding the best aviator.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

1t takes pretty clever men to ge,
ahead OF a meter Of any kind
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

AS yet the English language Is no
the least bit Jealous of Esperanto.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

womsn's sphere now ,csus to Be
the wh.le earth.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

foTchil1rcn tccthing, softeus he ..,s rcfrresfr
HANNA tioaiiays pain. cures slndt lie Lea Illi q
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19
Deaths In Public Instituflons

Nearly one-nfth of the d aths IN Eng
land occur In public institutions.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

So far there are no fat aeronauts.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-19

Advertising lie the lIfebiood Of
business, and you can always
get the best results by dealing
with q concern which has It's
veins full Of tho Vital fluid than
With one that depends upon life
for the sluggish circulation
given by oral advertising and
other out-of-date methods.
Bryan daily eagle and pilot. [volume] (Bryan, Tex.) 1909-1918, 1910-04-16
Trouble For Hubby.

At O. recent tea party where the fare
provided could not by any means be
termed palatable guessing game was
instituted, and the lady who won il
was asked to say what she would have
as prize She greatly battered her
young hostess by requesting slice of
the cake with which some of them
had desperately struggled at tea time.
why did you ask for that stuff" a
disappointed and still hungry youth
asked her. You know very well 1t
isn't lit to eat"
Il have "a definite purpose In view"
answered the young lady, carefully
placing the piece of cake where there
would be no possibility of her forget
ting it. Il mean to make my husband
eat it-if necessary, to force it down his
throat crumb by crumb-and thus con-
vince him that somewhere in the wide,
wide world there is an even worse
cook than he imagines his inexperi-
enced young wife to be."-Pearsons
Weekly.
Bryan daily eagle and pilot. [volume] (Bryan, Tex.) 1909-1918, 1910-04-16
A Tipless Curse.

Talk about the tip evil" said the
travelled girl. Now, last summer,
just before | left London, got cursed
awfully. 1t was like this l had tip
ped everybody on the place-the man
servants, the maidseryants, the slavey,
the bootblack. Then just before got
in cab man up and threw an old
soiled cloth over the wheel to protect
my skirts as | got in. Nobody asked
him 1t didn't protect my skirts, be
cause it was worse than the wheel, so
/ didn't think it was necessary to tip
him.
II wish you could have seen his face
1t scared me. He swore an awful
oath. Then he said, Il honly 'opes the
boat goes down wild We, that's what
'opesr
81 was pretty wabbly all the way
over, thinking 1t might, but the boat
didn't 20 down."-New York Press.
Bryan daily eagle and pilot. [volume] (Bryan, Tex.) 1909-1918, 1910-04-16
The Midniaht Sun.

The midnight sun Is not visible
south Of the polar circle. 1t is above
the horizon throughout the twenty
four hours at Bodo from June 3 to
July Z. at Tromso from the 10th of
May to the 22d Of July and at the
North cape from the 18th Of May to
the 10th of July. There are CORE.
spending periods during December,
January and November when the sun
is not seen. but the darkness Of the
winter is by no means so great as
might be imagined. The Wilderness Of
the snow and the glimmer Of the
northern lights make sort of per-
petual twilight
Bryan daily eagle and pilot. [volume] (Bryan, Tex.) 1909-1918, 1910-04-16
Toe Soon For Her.

Apropos Of those who never enjoy
the luxury Of carriage save when the
death Of some one makes for free
ride to the cemetery a clergyman told
Of a little girl standing at Fifth ave-
nue. and Thirtieth street, New York
She was ragged little thing. and she
was watching the carriages rolling
past with the most wistful blue eyes.
We'll. little one" he said. would
you like to own one Of those car
riagesT
The blue eyes turned up. and there
were tears in their corners.
u never rode In kerridge," she
said softly. me little brudder died
afore l was born"