The Hawaiian gazette. [volume] (Honolulu [Oahu, Hawaii]) 1865-1918, 1910-06-03
POSSIBILITY BIG
FOR JUICE BOTTLERS
Richards Enthusiastic Over the
Outlook for the New Local
Industry.

Vast possibilities for the new pine.
apple juice product of Hawaii as
thirst.quencher for the mainland mil.
lions are seen by Joseph A. Richards,
head Of the Richards advertising and
publicity concern of New York, who
handled the entire publicity campaign
for the Hawaiian Pineapple Association
with success, giving the Hawaiian pine
the name of the best in the markets.
Nv. Richards came here short time
since to get in personal touch with the
heads of the various plantations form.
ing the pineapple association, as well
as to see how the pineapples grow and
are packed and canned, and also to
get the advertising for the new juice
/ product.
The Hawaiian Pineapple Company
has been experimenting with the juice
product, corked few thousand bottles
of the liquid, sent it to the mainland
to be tried by druggists and dispensers
of cold drinks, and only recently gave
the people of Honolulu an opportunity
to taste and proclaim its virtues as
one of the best drinks obtained at soda
fountains. Now the company is ready
to commence corking the juice in tens
of thousands of bottles, TO be distrib
uted to the trade on the mainland.
81 don't care what else they have
got, the Hawaiian pineapple juice prop
osition seems to me in itself a winner
because they are adding to the drug
gists soda fountain menus another at
tractive drink" said Mr.. Richards yes
terday. cit does not displace any othei
drink that l know of, but will have its
place among people who like pineapple
flavor. 1t goes absolutely new to thG
druggist. He will get it in bottle
which will contain but single indi
vldual drink, or in a bottle that viii
contain two drinks. 1t will be put il
pints and quarts. Grocers will sell il
as well as druggists, for then it viii
go into the family trade for the home
The ability of the druggist to furnish {
single drink from one bottle that ha!
not had single breath touch the STUFF
since it was stoppled in Hawaii will
appeal to the drinlSer, and will be al
most as if the druggist was furnishing
breath Of your fine Hawaiian climate
with the drink. You really get Hawa
iian air with the drink. AS i statet
in the pineapple ads, the buyer o
: canned pineapples got Whit of tn
Hawaiian pineapple fields. Why yO
can take some of the pineapple juic
from can of pines and put it in a.
| atomizer and spray it about, giving
fine aroma.
"There is another reason why it vii
be a certain success, and that is tina
it has grape juice behind it as a prece
3 dent. People are familiar with buyin
}, juice as a drink. Welch's grape juic
J, now sells larger product than the ell
:. tire output of canned pines from HIS
wall, and it will therefore be easy
, establish market for the pineappl
juice. Then, too, the well-lnown d
: gestive qualities of pineapple juice ad
{ to its surety, in my judgment, as bein
l a winner, for lots of people, throug
their physicians, know that the pina
{ apple has digestible qualities and is
digestive fruit.
"Then there is its novelty as an nd
5 vertsing proposition. If it was merel
1 new breakfast food it would be n
. old story, but being an absolutely neN
I drink and n thirst quencher, it has bi
4 possibilities. Mr.. Shaw, the sales dis
+ tributor, and have had very close COZ
tact with reference to the sales propC
. sition. He has ready access to the ma
ket that seems eager to take hold of i
have had advices since arriving her
that seem to indicate large orders j
advance of production.
GAS to the advertising, we hav
shown a ready demand for the pine
apple If the growers here do not slas
prices, but get together as an 1rgar
ization, and have confidence in the buy
ing public and let people know wha
their goods are, they are going 20 SCI
all their product. You can not estat
lish product with spasmodic cam
paign. 1t has got to be something cor
tinuous until 1t makes a strong in
preston ON the public. The impressio
has not been deep enough yet to effec
continual demand for an increasin
product, and the advertising should b
continued"
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