The sun. [volume] (New York [N.Y.]) 1833-1916, 1910-05-29

the articles must bs accurate A. we'll a.
interesting.
The publicity man n the Industrial
world usually has no easy task however
He cannot so down and wait for news IN
come He does not make IL. hut he must
dig IL nut adapt II end build II up until II
becomes N definite value 10 tho product
he ia pushing Then he must write things
that practical men in the business will
want 20 rad because they have never
known the facts before. Moreover, the
Industrial publicity man must keep con-
stAntly getting hold n new ideas.
He does this by being continually on
the 20 and visiting everywhere. This
new form 81 publicity man must have
the capacity II making friends and being
entertaining He gets nothing unless he
Ia welcome guest In plant after plant
quite unconnected with his own
He must he hand In glove with The
engineers and experimenters in the big
corporations that are constantly trying
10 reduce cost, Usilige waste and Tevolu-
tonne or adapt methods. These people
must tell him things. Hearing OF COUNTLESS
changes and developments. he must AZ
once recognize and write about thOae that
N9AA MAMANiNN ~ NAA.i UtH NNh MBANNs
This aOrt Of publicity man cannot
eAARRerate or color His held IL the plain
truth, with every technical detail possible
One thing he has n laarn Ia never % make
q mistake IN technical details and never
% gloss over what he doesn't know.
The scientific eNpsrt IN the mechanical
world has an unholy joyfn exposing Jaws
he may And In articles In the technical
press y story is no, practical w the
highest degree from an engineering point
Of view some engineer Z sure 70 go
on the job. He writes a letter 81 criticism
and ridioule. he calls down the trade
paper both in print and in goaa'p around
the trade One young man Who embarked
in this line with hatterng prospecis and
the largest salary h. had ever recsived
found this out 20 HE cost.
This young apostle Of Industrial pub
licity wrote a story that was a beautiful
niece Of work when looked az through
iaymen's eyes. Il had the merit % beng
fascinating reading. the style was easy
and pleasing. the descriptions were
graphic and well put. He got II into
three OF four hig trade journals. u re-
bounded ~ much 70 the credit q the
company that the president came out
% his shell and. walking out Of his own
ONCE into Mr.. smiths. broke the cOFpO-
ratiOns records by tapping the open PAGE
Of the biggest and hegt trade paper with
his gla,ses just where the largest Out
had been placed and saying enthuaias-
tiCally.
-Finel Finei-
Before that day was over. however,
there were trouble calls in those Oiiicea.
One or two satlricAl telephone messages
had come in. The president had been
buttOnhOled on the stregi: Robinson, the
f, secretary. and Edwards. the head 81 tho
sales Department, had heard one or two
things ~ their club There wa Q IneH-
sage. none too PLEASANT. from the editor
I of the trade paper
What had happened was that flaws
! had been discovered In the article
flaws that. except In the trade. would have
passed. unn0ticgd. hut coming undef
the eyes Of men trained scientifically and
practically were Elaring and ridiculous.
An eminent engineer made a tenatrike
Tor himself by q punRent little comnuni-
cation in q trade PAPER a week later about
10. and for the neEt month o. ~ the pfeai.
dent 81 the company hardly dared sh0u
hiEiself In he Machinery Club.