Connecticut western news., 1910-02-24

milk with the attention paid to the Bor- den sanitary rules, this company must pay n considerably higher price than a butter, creamery or cheese factory.
 The wholesale price of butter has in- creased 6S per cent, the wholesale price of cheese 7S per cent. The retail price of butter and cheese has correspondlngly increased. This is greatly due to the fact that butter and cheese go through many hands, and each must get their profit, while milk by the Borden method, goes direct from the producer to the con- sumer with only one profit. The &C., countant to the Attorney. General states that profit to be 5.2 per cent, bot allow ing for depreciation, bad debts and ac- cidehts, Or less than one-half cent a quart. Compare that half with the commission mans, wholesalers, jobber's and retailers profits on pound of but. ter or cheese or a dozen eggs l
 Realizing that the increased cost of bran, oil meal, oats, corn and other milk feeds diminishes the farmers prof its, the Borden Company is arranging to co operate with the farmers in assist ing them to secure cows of greater pro- ductive capacity, with pure alfalfa seed and instruction in the raising of alfalfa and root crops, and in other ways to diminish the farmers feed bill and in- crease his profits. The average COW produces less than 5000 quarts of milk per year To increase this production by better breeding to 4,0O0 quarts is moderate expectation. To substitute lome-raised feed for purchased feed would make additional profits to the farmer. Either the production of milk must be more profitable to the farmer or rhe supply will continue to diminish.
 Records of this company show that the average daily production of milk per ,lairy has fallen from Al quarts to l09 luarts. Every such decrease necessi- tates the Borden Company going fur ther atield for milk, thus increasing the costs of transr ortation and icing, as well as the cost of receiving stations. It is of vital importance to the Borden Com- pany to find some solution of how to in- crease the farmers profits. and prevent further tendency of tho dairyman to 70 out of business which he considers no longer profit maker. The Borden Company knows that after paying the highest ever paid by anybody to the farmer, that Borden's bottled milk laid down on the New York doorsteps costs the company to-day almost nine cents per quart, without any charge for de- preoiation, bad debts, accidents, iusur. ance, or allowance for cash invested in plants.
 There are four parties interested in the milk business; tho producer, the transporter, the distributor and the con- sumer. Of these four, the consumer has borne the least share of the general in- crease. The retail price of other food products, meat, butter. eggs, lard, cheese and flour, has increased on an average of over 40 per cent. The best and most wholesome milk, the kind that the Bor- den Company sells, has increased only I2 per cent. That this increase is com pa=atively so slight is due to economics, the direct handling, and the efficient or- ganization of the Borden Company, and to its policy of small profits and a large volume of business.
 An examination of the statistics will show that the territory supplied by the Borden Company received far greater percentage of safe, sanitary milk, at a lower price. than any other cities in the United States.
 BoRDEN's CONDENSED MILK Co,
 WM. J. ROGERS, President. January 28th, 1910.