The Detroit times., 1910-07-16
1000 AUTOS TAKE
PART IN BIGGEST
WHEEL PARADE
ssoond Of Big Features Of Elk Week
Attracts Big Crowd Of Residents
and Visitors Along the Line
Of Parade.
Machines in Display Alone, Mostly
Detroit Make, Represent an Out.
lay Of Millions of Dollars.

Shortly after 1880 o'clock, Friday
AFTERNOON. the greatest automobile
parade In history left the corner Of
Eoodward-ave. and the Grand boule.
ward, and through a long lane OF
y spectators, proceeded down town al
Ian average speed OF u miles an hour
The parade represented millions OF
dollars and was a striking demonstra-
lion OF what the automobile industry
q means to Detroit. There were more
than 1900 cars in the line, the length
OF which was estimated at close TO
20 miles. The total cost Of the cars
- an average price Of $1,000 per car,
which is considered low, aggregated
x2,600,000, while the decorations rep
resented an outlay we'll up into six
figures.
The auto parade came as the spec
tacular eliminating feature OF the
Elks' reunion, which has been on In
Detroit all week. and II was q memoir,
able one. For weeks Chairman Roo
ert X. Davis and his associates on the
auto committee have labored night and
day to make the AFFAIR a success aud
their efforts were well repaid.
In the matter of decorations the pa
keant was q revelation. Cost evidently
was a secondary consideration with
the entrants In their desire to evolve
something new and novel Carloads
of ribbon and bunting were employed
IA the designs, while the flowers util-
lied would stock several florists
shops. The auto was king today.
Conspicuous In the vanguard OF the
parade was the manufacturers divi-
sion. comprising 80 OF the finest speci-
mems OF the cars made I'm Detroit, with
their manufacturers at the wheel
This division was assembled under
The direction of the manufacturers
section OF the auto parade committee,
composed of w. Z. Metzger. Hugh
Chalmers, Roy ID. Chaplin. Sydney
Waldron, Frank Briscoe, John Utz and
Homer Warren. Chairman Davis as
sociates on the general committee
mere John Gillespie, George Grant,
Thomas Henderson, Clifford Stark
weather and Charles Dewitt. The
cars Included every conceivable type,
from the low-priced roadster TO the
ssimptiously appointed limousine.
Many striking advertising dodgers
were employed One OF the cars took
the form OF a bottle which has been
the subject of countrywide publicity
campaign A pair of mammoth rub
Der men. which shook and tottered
and acted very life-like. called atten-
ton 70 new brand OF tires. A Gabriel
horn. playing varied selections. an
8wered the same purpose that steam
caliope serves In the old-fashioned cir
Gus parade.
The cars ran eight feet apart, while
the divisions were 10 feet apart.
With the Elks' colors of pulple and
white predominating In the decora-
lions OF the cars In the parade many
novel effects were also to be seen.
among which was George Andrew
Lewis fioat showing On Eiks' jester
with cap and bells and fools stick
catorting on mound OF purple and
white while at the back OF the car be-
meath Q grinning clowns head was the
Eiks' dial with its hands pointing TO
the Significant hour. Japanese para
h0ls were used to good effect by Mrs.
y II. Honner, No. 1898 woodward
ave-. her touring car being one Of
Abe most unique in line.
Mrs. r. d. Aldrich, No. 1907 East
Grand Boulevard drove her own car,
transformed into a bower OF yiolets
and apple blossoms, life-size Elk
head on the radiator. A life-size elk
rode on one OF the Buick Motor Car
Co.'S floats, live goat on the front
0f the car browsing on the purple and
white flowers with which the float was
covered Little Miss Gladys Davis,
f No. 166 Melbourne-ave., held floral
reins OF purple and white over a
large elk on the purple and white
-. - -. TN.s 49,.
Krit Motor Co, had seven machines
IA line all dressed alike In purple and
white morning glories. waving purple
and white plumes and green laurel
4 wreaths.
The parade formed on the cross
\ streets on either side OF Woodward
ave. north OF the Grand boulevard.
out as far as Boston boulevard. The
route WAS as follows: From Grand
Boulevard south on Woodward to
Grand Circus Park, TO Park-st., TO
Washington. to Michigan, on west
side OF Washington. back on east side
Of washington to the park, south on
Woodward 20 Jefferson, east on Jeffer.
b son to Gladwin park and back via
Jefferson and Woodward to, the start.
ing point
Police officers In cars four abreast
led the parade. Behind them rode
The marshal, r. X. Davis, and ais
aides, In Individual cars. In addition
10 this personal escort, 10 division
aides, also In individual cars. anc
about 10 men on motorcycles. were
scattered through the long line.
The divisions numbered AZ, the mar
shall and his escort, visiting mayors
. and local officials and representative.
0f the motor car manufacturers form