Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1910-11-13
To the Editor of the Republican:

To the Editor of the Republican:
Sir-While it is the fashion for
cities and states to advertise them
selves by means of a striking word
or phrase as a slogan or motto and
as the people of Phoenix seem to be
looking for one to suit their city, il
seems strange that they should over
look a good slogan already to hand
and one that is seen frequently in
the newspapers. There is much to
attract the health-seeker and people
of leisure like those who have built
up Los Angeles, in such a phrase as
THE Sunshine City" which has been
applied to Phoenix.
Back East, sunshine is regarded as
the best cure for i'll health and the
physicians are always recommending
it, There is so little sunshine and
none of it with the genial warmth
of the sun in winter out there, so
it is no wonder that the fasteners
turn their eyes toward a land where
there is perpetual sunshine.
A small, obscure firm of biscuit
makers in the Eastern states has
Suddenly leaped into fame and for
tune with the aid of the word Sun !
called "A Bakery With a Thousand
Windows" and as a natural sequence, |
they advertised themselves as the
Sunshine Bakery" and their pro-
duct as the Sunshine Crackers "
This small firm has grown into |
rival of the Uneeda Biscuit Trust /
If the word has done so much for a |
firm of biscuit manufacturers, it |
ought to do as well or better for a |
city like Phoenix
In my letters to friends in the
East, have frequently used the
phrase. Sunshine City" and If ev-
erybody in Phoenix did the same, the
words would be indelibly impressed
upon the minds of others, besides
ourselves Until a better catch |
phrase is invented, such a phrase as
Sunshine City can not fail to adj
vertise the charms of a sunny CLINE
as far as Greenland's icy mountains
Why not make the most of an ex-
pressive phrase already at hand?
Such changes as may be rung on:
Phoenix, the Sunshine City"
Arizona, the Land of Perpetual
Sunshine"
VIII be sure to awaken the echoes
in this broad land Such words will
do great deal to disabuse other nee
pie of the ideas of the arid desert
Wild Injuns," tarantulas( the ella
Monster, etc, with which Arizona has
psen associated in the minds of east
erhers.
l understand that something more
descriptive of the natural advantages
made possible by irrigation than the
climate. is desired. Such an express
sion ought to be made to fit the
Salt River Valley, itself, on a broader
basis, for it is there that with enough
water and a little scratching of the
soil. nature rewards the husbandman
in this happy valley with smiling
harvest in abundance Why not
adopt this slogan for the valley:
The Smiling Valley Beckons You"2
1t has been suggested that Phoenix
would make an ideal winter conven-
ton city. and / think it would WHY
not begin with the National Educa-
tional Association? A change tn
winter convention. when the school
marms would see roses bloom at
Christmas and bask in the warm
would appeal to them as a
novelty. Anyway, they ought to
undertake it as an educational trim
to what they once taught their pu-
pills in the geography class was the
Great American Desert on which no.
thing could grow. They could come
during the Christmas and New Year
holidays of two weeks or the Easter
vacation Prof Arthur J. Matthews
Df the Tempe Normal school whose
signed article in one of the Boston
sunday papers at the time of the
~ E. A. Convention last summer
opened the eyes of fasteners to the
situation in Arizona
showing that, in progressive methods.
equipment and all advantages. the
schools and University were second
20 none, is the man who can bring
me n. +. A. convention here if any
)ne could. l make these SUCCESS
hons for what they are worth.
H. G.. WHITE
-O-