The sun., 1910-01-30
ORIENTAL RUGS REDUCED. sd ri

Aggressive Western methods applied
20 artistic Eastern Rugs. To be more
specific, aggressive MACY methods ap-
Piled 70 the Rugs Of the East.
You must know that IL is our unique
w.y 0! handling Oriental Rugs that
makes Us such powerful factor IN trade.
The foregoing is abstract. The skeptic.
reading advertisements, may consign IL
TO the limbo OF twaddle. But here Is
something tangible, direct, practical.
Why does Oriental Rug lead rship
centre here?
There are several why's" Here are
some OF them:
We keep personal representative
in Constdntinopie permanently. His
time and energies are devoted 10 the
problem of securing the best pos
sible values for us.
Our local departmental manager
visits Persia and Turkey frequently in
order TO reinforce the efforts Of our
resident buyer, BY sharing -Dith him the
knowledge gained BY daily contact pith
NeD York buyers.
We do not ask arbitrary prices
for Oriental Rugs. We don't "size
up" a customer and guess" at phdt
he is able or Viliin0 TO pay and then
charge him our guess. Neither do
zoe regulate our prices by the richness
and beauty of he designs and cOlorin0s
nor the tneness of The aOedrinO.
Our prices are absolutely con-
trOlled by the mathematical
principle OF percentages. II takes
just so much 10 couer the cost Of doing
business, and zoe demand "A certain
profit TO compensate as for our risks
and idbors. The larger the volume
OF sales the smaller the percent
age Of profit.
For the purpose OF eliminating the
risks and losses involved in the retail
business, as well as reducing the actual
necessary expenses, we give no credit,
discounts or commissions. On some
lines OF intensely staple goods we may not
save you more than 10 per cent, or Is
novelties, like Oriental Rugs and
other beautiful art productions, our
prices range from 80 to SO per cent.
less than others charge.
Important: II you are an Oriental Rug
novice, we cordially invite you 20 con-
suit our experts. They will gladly give
you all the information you desire.
Ask questions freely. They'll be an
swered frankly and disinterestedly.
There are many things for you TO know
about weave, design and color be-
fore you can make intelligent selec-
tions. You'll not be urged TO buy.
II your home is being furnished by q
professional decorator. we will be most
happy for him TO accompany you
here. His trained taste and your
solid commercial Discrimination
should be an invincible combination
for-us.
II there is a feeble doubt in your mind
where best Oriental Rug values may be
had-read what follows:
Thirty-five Persian Rugs--iinest quail
ities. Some are graced with antique
medallion centres; fields thickly streWn
with Jewel and flower figures Others
are enriched with designs that appeal
TO the imagination. To understand them
is to grasp the psychology Of Persian
patterns.
They arc about 81 ft.x9L5 II.
Were S6S.74 and S7s.74: now $t4.74
Were $S4.74 and S9S. so; now $3.50
Thirty Antique Rugs-Bokharas, Sa-
Fereghans, Bergamos and
Kabistans. Some are II. 2 in.xll H.,
others about S ft.x9 II.
Were seas and S74.5O; now S3474
Were SSs. so and ssS.50: now $3.50
PERSIAN & TURKISH CARPETS.
There are - in this lot-ail tremen-
dously reduced. They are very beauti-
ful specimens. We quote ten OF them-
giving sizes, former and present prices.
Size. Formerly. Now.