New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1910-12-14
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AUTO NEWS OF THE DAY
Present Situation of Industry Is
Far From Gloomy.
CURTAlLMENT IN OUTPUT
Conservativeness Will Cause
Only Greater Stability, Says
"Horseless Age"

The rapid changes Of the last few months
in the situation confronting automobn.
manufacturers is briefly commented upon
In the current number OF The Horselsss
Age" While admitting that the 'tcIutch-
OF oe industry is slipping little." VI,
opinion is expressed that the outlook Is FAR
from being gloomy. New conditions hay,
caused a slight curtaiInent IN tne output.
This has reflected on the accessory Many
facturers and part makers. but cons.rva-
tiveness will tend only 20 increase the STA
biIity of the industry. The editorial reads
in part as follows:
Those who try to keep in touch with IN,
automobile business have PROBABLY never
had more difficulty in doing so than during
the last few weeks Although IL IS often
stated nowadays that the business has a.
last settled down to a staple basis. u IL
the private opinion of a good many that
changes were never more rapid or harSe.
to follow than they are at the present time.
The situation just now IS indeed very DIFF
ferent from what IL was only few months
ago. and 70 Is not at all likely that IL viii
remain as 1T Is now for any length Of time
Visits TO leading factories and converse
tons with men in various departments re-
veal wide differences Of opinion among the
various makers. For instance, one leading
manufacturer gave it his opinion that
the high point OF the industry's develop
ment had been reached. and that. although
the business would continue 70 remain
about stationary for some years. no further
expansion could reasonably be expected
This is the opinion of many Who should
be good judges.
"On the other hand. there are not lack.
ing those who see their own business az
panding remarkably. agents placing r10rs
orders. additions building. product inprov-
ing. in fact everything fourishing- These
optimtsts Of the industry can See 10 end
20 it's proba bic expansion
There is however, a third class 20 whom
the situation looks blue" Perhaps they
banked too heavily upon a certain model
which failed of popularity. Perhaps they
built additions before their business war
ranted them. and 80 tied up lot of money
which they couId now use where it would
bring more immediate returns ~ any rats.
they appear TO have I've feeling that the
whole automobile business : The road
to the boT-wovs.
Without doubt there are certain fscts
, to partially warrant all Of the preceding
views. And fact and opinion acting and
reacting upon each other have created con-
ditions which are without parallel n tina
history of the industry. The element OF
uncertainty introduced naturally affects
sales Not SO much prospective sales, NOT
the volume Of yearly business, but iTnnls-
date sales and deliveries
The beginning of price curing was csr-
tainly one Of the most important elements
in bringing about the present conditions
When the question, Who began ~" "a
raised, there is always more or less Of 2
dispute As matter of fact, u Is likely
that several makers wers forced 70 author
ize cuts about the same time, owing q,
scarcity of ready cash This price cutting
was done secretly ar first, but Il had ths
effect Of making some other manufacturers.
some OF them By no means lacking II iaan-
cial resources. openly advertise -h@ir cars
at lower prices.
This ninuts 2 car manufacturer Begins
70 think of reducing, o., at least, delaying
MS output, he begins 70 held " de-t~s-iss
OF parts which he is having made outside
This is bad for the parts maker. sine it
unse--les his factory routine and makes
tis costs somewhat hisher
The new Motors Engineering and safes
Company has JUST established itself AZ Nc
go West 54th street on the second fco- OF
the building which Is opposite The Autorno-
bile Club Of America. The purposes or ths
company as shown IN the articles % II
corpora ton filed ar Albany are Jhe selling
Of motor trucks. The operating OF TRUCKS
for outside firms and the furnishing 70
mercantile and manufacturing eSta5iish-
ments expert engineers who viii MAKE
study of conditions and figurs Just what
a firm should pay month for drayass or
/ delivery. The company has taken over ths
the agency OF the Kelly truck
The officers of the company are Chester
GriswoId. president and treasurer " $
Jewell. vfce-presidenr. and James L
Breese. jr.. secretary.
Mr. Griswold was formerly treasurer ~
J. e. White & Co the contracting firm. Of
which ne Is still director Mn Jewell
has been manager Of the New York branch
Of the Franklin car for the last three years.
Re Is in charge OF the sales department
Mr.. Rreese will superintend the mechanical
end of the business