The San Francisco call., 1910-11-12
IGCAMPAIGN
Of PUBLICITY
IS CARRIED On
Literature and Lecturers Draw
ing Farmers Here TO Fill
Up Great Valleys
Colonization Agents Carry Cali
fornia's Name TO Every
Nook and Corner

This state is at present receiving the
broadest kind Of advertising in all
parts of the east and middle west. as
well as IN Europe, through various
means. While the Panama. Pacific ex-
position IS to bring san Francisco par
ticularly TO the fore, the agricultural
possibilities OF California as set forth
by the various large colony companies
doing business also viii do much TO
bring people TO this coast, who will
buy and sell through the local market.
Probably as extensive campaigns as
any colony companies have even IN
stituted in some time are being waged
by concerns doing business in the Sac
rsmento and san Joaquin valleys.
The Sacramento valley irrigation
company is printing and sending broad
cast some Of the most attractive liter
ature that has ever been issued about
this ma Eic state. Their booklet. Cal
ifornta Now or Never" embeslished
with man. color plates. is valuable as
a souvenir as well as exceedingly in
teresting and instructive to home
seekers.
The Madeline Meadows irrigation
company is doing q splendid work in
telling how the elevated dry valleys
Of eastern California can be made pro-
ductive and profitable. Some Of the
lowest priced irrigation land in the
west IS located there and settlers are
being attracted from the Interior
northwest and from the older irrigated
districts OF Utah and Colorado
Another Of these companies, the Cres-
sev colony company. with Offices IN Palo
Alto. Los Angeles and interior towns
as well as san Francisco, is active.
During the last week the force Of ex-
rerts sent throughout the east has
been strengthened by the addition Of
representatives. 10 Nebraska and Mis-
souri,. while during the next week II
Is stated BY Secretary Manaton Of the
Cressey company that the anticipated
movement among the New England
farmers may be instituted
The various companies operating in
the vicinity Of Nerced have been active
during the last week Numerous sales
are reported all along the line from
Turlock 70 Nerced. This country is
being taken UP largely by farmers of
the locality, who realize the value OF
the land for such staple crops as sweet
potatoes and alfalfa and Egyptian corn.
The special publicity work carried
on I'm the east and middle west by the
California development board is meet
fug with hearty approval OF all parties
interested in the development of Cali
fornia
There is no lack Of interest shown
~ the people there. Their letters Of
inquiry opens up q field OF work TO the
devel oprnent board and each person is
supplied literature on any section that
NAV be referred 10 or that is. especially
suited 10 the kinds Of crops mentioned.
This is but one Of several publicity
enterprises that the board IS now
r-aintaining-
l. T. Rankin has been detailed by
the board to do special work al the
United States land and irrigation expo
sitiOr in Chicago. The essential feature
Of his work viii consist OF series Of
daily lectures on the state Of Califor
MIA. beautifully illustrated by colored
srereOpticon views.
This system has met with large sue
cess at similar expositions in various
uarts Of the country. After each lee
ture the interested hearers can talk
personally with the lecturer and thus a
good connection is made.
In Chicago Robert Newton Lynch, |
vice president and manager of the de-
board. is arranging for a
csupaign Of extensive advertising. 1
Zach county Of the state having a spe- |
cal exhibit viii be given special pub |
icity on certain days. Mr.. Lynch has |
Peeu invited to address merchants or /
ganizations. press clubs, boards and /
cha ubers Of commerce in many of the |
eastern cities, and It is his intention /