davidaulloa/AmericanStories huggingface dataset:
The Morris County chronicle. [volume] (Morristown, N.J.) 1877-1915, 1910-11-15
Thanksgiving in Year 1895

Nowadays the Thanksgiving procla
nation OF the state and national ex-
ecutives are brief compared to what
they were In the early days Of our
republic. In the case Of the latter he
doesn't foreshadow his forthcoming
annual message as was somewhat the
vogue In President Washington's time.
This is seen in the Thanksgiving
proclamations issued by our great and
good first president In the early part
Of the year 1895. In which he anpoint-
The Morris County chronicle. [volume] (Morristown, N.J.) 1877-1915, 1910-11-15

cd, much as raspberries
or strawberries are
picked, and most of the
cranberry picking was
done by women and chill
dren. The Cranberry
King" used to hire as
many as 1,1o0 pickers
on his great boys on
Cape Cod and the pick
ers, many of whom jour-
neyed long distances.
"camped OUT on the
boys during the picking
season The mast few
The Morris County chronicle. [volume] (Morristown, N.J.) 1877-1915, 1910-11-15

from the fact that the
Cape Cod district in Mas
sachusetts, the greatest
cranberry region on the
globe, sends to market as
many as one-third Of q
million barrels of cram
berries in a single season.
The average person is
wont to term all berry
areas patches but cram
berries do not grow in
patches but in boys
and, as may be sur
The Morris County chronicle. [volume] (Morristown, N.J.) 1877-1915, 1910-11-15

EXT to a goodly supply of
turkeys the most impor-
tant requisite for a sue
cessful Thanksgiving is a
plentiful measure of cram
berries OF fuse the proper
tart flavor. AS well have
a Thanksgiving dinner
without turkey as without
the appetizing cranberry
sauce. However the people
of the United States have
scant cause to worry be-
cause of this feature of
their holiday menu. 1t has
been years since a failure
n - w~-hnxvxy or0re Was
The Morris County chronicle. [volume] (Morristown, N.J.) 1877-1915, 1910-11-15

AAeld NC00CQt anu JnC
crops, as whole, had been good, the
peas alone failing, All the houses in
the settlement had been put into con-
dition and goodly stock of furs and
prepared lumber had been made ready
for export to England by the next
ship. The waters swarmed with fish
and sea fowl were abundant. The call
OF the wild turkey was heard in the
woods and the patter of the fieeting
deer was nothing strange.
The summer was past; the harvest
ended. The pilgrims decided upon a
period of recreation. The governor
sent out four huntsmen, who In one
day secured game to last the colony
a week. Hospitality was extended to
Massasoit, of the neighboring settle
ment, who brought 80 people with
him. The guests remained 30 DAYS.
The company engaged in rounds of
amusements, in which military drills
and religious services formed part.
Thus, heartily and Loyalty, was inau-
gurated the great New England festi-
val of Thanksgiving. For two centu.
ries 1t has continued to be observed,
at first mostly in the eastern states,
but it has now become national it's
annual return finding a welcome from
boundary to boundary, both at top
and bottom and either extremity of
the nation.
Thanksgiving day Is peculiarly an
American custom, though there are
some writer's who claim that it is not
possible to determine the date of the
first observance. John A. Goodwin,
in his historical review, "The Pilgrim
Republic" Is positive, however. that
the first celebration occurred in the
fall Of 1921, this being followed in 1923
by the first Thanksgiving proclama-
ton, by the governor OF Massachu-
sets. In 1880 there arrived at Plym-
outh IA vessels. bringing with them
$50 colonists, making the number
nearly 1900 instead Of a mere 300. on
July 8, 1880, another Thanksgiving
was held in acknowledgment for this
accession to the ranks of the colon
lists. The Dutch governors of the New
The Morris County chronicle. [volume] (Morristown, N.J.) 1877-1915, 1910-11-15
important TO Motners

Il am greatly encouraged, said
man today. "A good many people
knocking on me lately; that is sign
am amounting to something"
The Morris County chronicle. [volume] (Morristown, N.J.) 1877-1915, 1910-11-15

Mrs. WinsIow's Soothing Syrup for Children
teething, softens the gums, reduces infiamma~
ton, allays pain. cures wind collie, CSC bottle.
The Morris County chronicle. [volume] (Morristown, N.J.) 1877-1915, 1910-11-15

There are a good many heroes in
novels who couldn't earn living in
real life.
The Morris County chronicle. [volume] (Morristown, N.J.) 1877-1915, 1910-11-15
What the Editor Has to stand.

What the Editor Has to Stand.
Indignant Caller-Your paper. sir.
refers to the man charged with enter
ing my house as "the alleged diamond
thief"
Editor-Weii. sir.
l. C.-Well. I want you to under.
stand that | had no alleged diamonds
on my premises; they were all genu-
inc Boston Evening Transcript.
The Morris County chronicle. [volume] (Morristown, N.J.) 1877-1915, 1910-11-15

For so years Lydia e. Pinlham's Vegetable
Compound has been the standard remedy for
female ills. No sick woman does justice to
herself who will not try this famous medicine.
Made exclusively from roots and herbs, and
has thousands of cures to its credit.
azD Mrs. Pinkham invites all sick women
1872 to write her for advice. She has
guided Thousands to health free of charge.
Address MRS. Pinlkham. Lynn. Mass.
The Morris County chronicle. [volume] (Morristown, N.J.) 1877-1915, 1910-11-15
54QNe
You
;c}4ii.od?

Lydia E. Pnkham's Vegetable Compound1 We can
furnish positive proof that has made many remarkable
cures after all other means had failed.
Women who are suffering with some form Of female
illness should consider this
AS such evidence read these unsolicited testimonial
letters We guarantee they genuine and honest state
ments of facts.
Cresson, Pa Five years ago had fall
myself inWardly. nine weeks
and when stopped again. bottle
Lydia H. Pnhanas Vegetable Compound
and stout hearty e. Aikey,
CressOn, Pa.
Baird. Wash.-"A year ago with kidney and
bladder troubles and female gave me
All they could easily possible
advised by friends take Vegetable
Compound and Blood Purifier completely cured my
Ills and am nearly sixty Mrs. Leighton
Baird Wash.
Evidence like the above is abundant showing that the
arrangements Of the female organism which breed all kinds
Of miserable feelings and which ordinary practice does not
cure the very disorders that give way to Lydia E.
Pnkham's Vegetable Compound.
Women who are afflicted with similar troubles after
reading two such letters the above should be encouraged
to try this wonderfully helpful remedy
The Morris County chronicle. [volume] (Morristown, N.J.) 1877-1915, 1910-11-15
GlZMD cZ5MNf5WNz2g
Gg5z1NzIe6 =Mnzzz e WHIPS

HE autumn of 1921
waned on a prosperous
community. Plymouth,
M a s s.. W as bot h
healthy and wealthy.
Sickness, though 1t had
destroyed one-half the
company of pilgrims,
had ceased, and the
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-01-15
~EoAHu- Hll1-lA- A.SAowD

your report, VIII it 2" asked Mrs. Bow
ser.
Bound TO do it. my dear-bound
to. I am commissioned, you see. Yes,
sir, my word-Bowser's word-must
settle the matter beyond cavil- As
you have been very reasonable over
this matter I don't mind telling you
a little secret in advance. shall
sons neck gets cold first
AND the remedy will be to tie
bed quilt around it?"
Never you mind the remedy I
will look out for that If you wish to
attend the social go on; you will find
me writing up my notes when you
return I am now going to take my
departure
with few pedestrians abroad Mrs.
Bowser decided to stay at home, and
Mr.. BOwser plunged out into the gale
and the cutting cold without extra
wraps. He was shivering in five min
utes- But he at once began taking
mental notes:
The cold seems to be hitting me
in the small of the back
MY left heel now has an icy feel
ing
like sheet iron.''
Something strikes me between the
shoulders
Toes on my right foot are curling
up"
Back of my neck is without feel
Knees begin to wobble."
Just touched my nose and found it
like IRON
should any one take me by the
right ear it would certainly break
off"
Thus far I cannot say just what
portion OF the human body feels the
cold first, but I have only begun my
experiments
Gee whiz, but that was a corker in
the small of the back
I can now realize how DR.. Cooks
| nose bothered him"
MY feet clump along as If in wood
en- Shoes
What an ass I was to come out on
a night like this. but shan't let Mrs
Bowser know it,
My knees are like rusty old
Guess I'm wrong as to the back
Of the neck
"Have just fallen down and got up.
Ears and nose may have broken short
The Association of Gay Old scien-
lists is depending on me, and Bowser
never gives up
Il am a chunk of ice on wheels"
think guess
A ring Of the bell brought Mrs.
Bowser to the door, and there stood a
policeman holding up a very rigid
man That man was Mr.. Bowser
Beg pardon. ma'am. but isn't this
your husband?"
TT is
Found him in a snow drift half
a mile away. Let me help get him in
He's cold as iron, and we must be
careful and rot break his arms or
legs off, I think one ear and one
heel are gone now. but you may be
able to thaw out and save the rest of
hin!- (Copyrighted 1910 by Asso-
ciated Literary Press.)
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-01-15
BowsER,s FAILURE.
A Greatly Disputed Point Is sun ~
Unsettled state

or hooe Won have nothing on mana
,-ss e11el3fy,eys, said Mrs. Bowser 10 1ar-
poTrSar os Zhez took seats al the UNI
uer table the other night ast-
and for Why" he naturaAiS
60 I'D like you to go with me to rt the at,
church social at my churcn. me aneS
are going 70 have a real E9oO tiA. -.
and the minister said ne nopeo TO
see you there. would 5,
was the reply. o.,
"So hut 1 have a little matter on
hand that is greater than so churcn
-ociaIs rolled together / have waited
yreeI, for Just such a night as this
.'8llt what ais the nIght2"
Nothing ais it. 1t is perfect There
Is cutting wind straight from the
north. and the thermometer Is down
almost to zero. Such weather conol-
tions are worth thousands o. oolla a.
10 me. Don't poster me with ques-
fions now and I'll explain later on
I'll Just say that am on the point
settling a dispute in way TO make
me a famous man.
Mrs. Rowser could extract no FUR
Their information until dinner had Deeh
finished and he had his cigar alght-
Then he assumed an air Of immense
superiority and said -
Mrs. BoWSer, you have been out IA
cold weather. In what part OF your
BODY did you feel the cold first ana
most % .,;o5
TN my ears, I think" she replieu-
Not in Jour toes
We'll. my toes have been cold
''Not in your fingers?" -
Eyes, my fingers have been colo'
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-01-15

too
LAS a matter of fact, you wouldn't
make oath whether your ears, toes or
fingers got cold frst?"
1T is such trifling thing that l
never gave It any special thought
".Ah, yes. trifling thing to you and
to thousands of others, but to science
of such Importance that the value can
hardly be estimated"
Nonsense. What IS il 70 science
whether my big toe or my left ear
gets cold first? Give it up, and let's
go to the social"
Woman, you do not know what
you ask, and I Will not therefore be
indignant with you When we have
ascertained what part of a person gets
cold first we have solved a problem
that brings the North Pole and the
South Pole almost to our doors Solve
that and Mt. Mckinley can be climbed
in January as well as in July Solve
that and the farmer can drive to
market at 90 degrees below zero as
we'll as when the bluebirds are singing.
Winter at once loses its terrors for
all of US, and fur coats will be a
drug on the market at So EACH
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-01-15

"Are you going to send out cireu-
lars to a million people asking them
whether their ears or their toes get
cold first?' asked Mrs Bowser
Don't be ironical, please. It is go
ing to devolve upon me-Bowser-to
settle this mooted question, and to set
tie it by personal experience. Mrs.
Bowser. did you ever hear Of the or
ganization known as the Gay Old
ScientiSts2''
NO. What is it-a bowling club %
"One hudred of the leading scien-
fists Of the world, banded together TO
pursue scientific questions and sub
Jeets. They discuss and settle so diff
ferent matters a year: They have dis
matter for the last 25 years, ana at
last it has been left to me-
Il suppose some fakir came TO the
office and borrowed IS of you and
made you believe this nonsense
eco a little slow, Mrs. Bowser-a
little slow I don't want to lose nv
temper, and 1 do want fair play
am commissioned by the association
itself. There's no five dollars about
1t. There Is fame instead. Let me
once solve that problem and Cook
and Peary are back numbers I shall
rank as a world benefactor'
We'll, just what do you propose to
dog" was asked.
IT propose to dress just as all men
do for cold weather and go out for
q walk Of about three miles 1 shall
keep tab on my ears, toes and other
parts and see which feels the chill
first 1 shall experiment for two hours
and 1 shall win OUT
But suppose you find that your
toes get cold eirst-what are Won go
ing to do about it
There you have it. When we find
what part gets cold first. then pro-
escI mat Part and you are immune.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-01-15
Wanted To Bet

The greatest trotter in the world.
Tor his time, was being sold at auc-
ton He was finally knocked down to
local millionaire for $2e, 900. The
purchaser strolled out of the ring and
over to lunch counter where he or
oered chicken sandwich.
The attendant sliced OF a postage
stamp wafer of chicken and inserted
It between two slices of bread. The
norseman passed over 81, and the at
tendant nonchalantly handed back so
cents The horseman looked at the
change with puzzled gaze for a few
moments and then pushed it back with
the remark:
7 viii bet you
ant.
THE half dollar
"On what?''
TN bet you that the chicken brings
more than the horse just bought
Ainslee's Magazine.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-01-15
Wednesday

10. o. F-Topeka Lodge No. 40.
at 1T West 6th ave.
A. o. o. W.-Capital Lodge No. 3.
at 122 East 9Th ave.
B. p. o. E-Topeka Lodge at 2o4.
corner 7th and Jackson.
a. o. q. W.-Star Lodge No. 20.
at S31 North Kansas ave.
Degree OF Reconsideration Lodge
No. 81. at K. p. Hall.
X. o. T. M.-Capital City Tent No.
"a, at 11s West 9Th ave-
K. and i. of Security-Topeka
Council No. 2. at Security hall.
FFaternaI Aid-Shawnee Council
No. I. At 1902 North Kansas ave.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-01-15

If it is the feet then we wear rabbit
skin stockings; if the fingers then we
will have nlittens made OF lion skin;
If the ears, we will have coon skin ear
Iaps. In going to the North Pole DR..
Cook suffered with his nose. But for
that he might have got there ten days
sooner Had ne covered it with seal
skin there would have been no suf-
fering."
And this association of Gay Old
Sports, or whatever it is, will accept
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-01-15
Friday

10. o. F-Eugene Lodge No. IS.
at s1e North Kansas ave.
I. o. o. F-Excelsior Lodge No.
$40. at 1T West 9Th ave.
A. o. U. W.-Topeka Lodge No. IL.
at 1913 West 9Th ave.
A. o. o. W.-Upchurch Lodge No.
244 at 122 East 9Th ave.
K o. T. M.-National Tent No. IL,
at s31 North Kansas ave.
z. q L. OF Secority-Co Columbia
Council No. so. at Security hall
b. o. of BeaverS-Riverside Dam
No. 8. at Railroad end Curtis stsL
Royal Neighbors-Topeka Camp
No 14S, at 119 West 9Th ave.
Royal NEUTRALITY-SUSPICIOUS. Camp
No SIS, at 1902 North Kansas ave.
Triple Tie B. Alone Council No.
a. at 11s East 9Th ave.
Fraternal BrotherhoodLO
Lodge, No. 4o2 at cor. Wabash and
Thomas
Mystic CfrcIe-Cheops Ruling No.
1855, at Security hall
. A. f. & A. NJ. Orient Lodge No. 81.
at Masonic hall
Scandinavian Benevolent Society
at 21s West LIST ave.
Coiored G. A. R--Fort Pillow Post
No. 321, at 413 Kansas ave.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-01-15
Tuesday

10 o. F.-Shawnee Lodge No. CD
at 1T West 9Th ave.
x. q Il. of Security-Shawnee
Council No. at SCI North Kansas
ave.
Triple Tie b. A.-Topeka Council
No. 9, at Lincoln Post Hall.
K & L. OF Security-Cap ftal Coun-
ell No. at Security hall
NJ. w. of A--Sundower Camp No 53e.
at 123 West 9Th ave-
Knights Protected Ark-Capital Ark
No. so. at 122 East 9Th ave.
Owis-Topeka Nest No. 10. at 10
East 9Th ave.
Fraternal Aid Ass't.-Topeka Coun-
ell No. 2. at Security hall
Topeka Oratorio Soc.-At lot East
9Th ave.
MouIders Union-LocaI No. 424, at
SIS Kansas ave Secretary, G. I.
Whitlock 701 Clay
peka Council No. 9, meets every Tues
day night in Lincoln Post Hall.
q. b. of CarpenterS-LocaI No. 144y
at SIS Kansas ave. Secretary s. J.
Crume, 1902 q sth st.
X. Topeka commandery No. s.
Masonic hall
Ladies of the Grand Army-Lin-
coin Circle No. 1. at 118 East 6th ave,
at 2:30 p m
o. e. S. Helena Chapel No. 30,
meets first and third Tuesday at Ma
sonic Hall. North Kansas ave-, NJ. s.
Ogden. Sec
W. R. C.-No. 81 for Topeka Post
at PIG West 9Th ave.
G. q. o. of o. F.-Patriarchs coun-
ell No. los, at 422 Kansas ave.
CoIored A. f. & A. M.-Mount Mo-
riah. Lodge No. 5. at 404 Kansas ave.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-01-15
Thursday

A. o. Q. w.-Irwin Lodge No. ESQ.
at 11s West 9Th ave.
A. o. o. W.-Lindale Lodge No. 2ss.
at (Shorey.)
as Kansas ave-
M w. OF A.-Shawnee Camp No.
$500 at ia West 9Th ave.
III. w. of A.-North Topeka Camp
No 1913 at 1902 North Kansas ave.
/. o. Red Men-Wampanoa Tribe
No. SO, at sS1 North Kansas ave.
Sons Of Herman-Eintracht Lodge
No s. at 322 Kansas ave.
Triple Tie b. A.-Topeka Council
No 9. at 11s East 6th ave.
L J. b. & M--Local No. 5, at 40
Kansas ave. Secy. C. NJ. williams. s1s
North Tyler.
l. a. OF Stone cutter-Local NO.
s2e. East 18th ave-
z25. at Masonic hall
L. o. T. N. Topeka hive No. IA. at
Security hall at D. M
c. NJ B. A. St Patrick's Branch
No. B. at III West 9Th ave.
Degree of observation-disclosures
Council No. 1. at lis East 9Th ave.
Woodmen's Circle-Live Oak Grove
No Is, at 122 East 9Th ave.
Royal NeighborS-Shawnee Camp
No. 1874. at 122 East 9Th ave in D. m.
bOHefInahcfS - H-"LocaI NO. 81,
at SIS Kansas ave. Sec. W. L. A.
Johnson at Bureau of Labor.
Plumbers Local No. 165, at 618
Kansas ave., Sec. NJ. E. Linton. IT'S
Park ave.
Wood, W. & NJ. Lathers-Local No.
1872. at 42o Kansas ave. Sec. ]. G.
Florence. 140 Ke1lam ave.
G. A. re-. G. Gage Post No. 4s5,
at 122 East 9Th ave.
COlOred X. of P.-Excelsior Lodge
No. 8. at 404 Kansas ave.
Knights of Tabor (Colored)-
Sunnyside Temple No. So, at 1900
Quincy.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-01-15
Sunday

Y d. C. A. and every day at corner
9Th and Quincy.
Wv. C. A. and every day, End Floor
Masonic Bldg. 623 Jackson
Socialist Meeting-at 119 West
Sixth. upstairs. at 1880 p. m. Every
Sunday.
b. of L. F. & E.-LocaI No. 205, at
1922 East 9Th ave, at $3.50 p m.
nusicians-Local No. IS, at 234
Kansas ave. Sec. C. NJ. Morrow. 1920
North Monroe.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-01-15
Monday

K of P-valient Lodge No. 15s. at
122 East 9Th ave.
X. of PANTY Lodge No. 231 at
s37 North Kansas ave-
f. o. E--Topeka Aerie No. IS at
SIS Van Buren,
K and L. of Security-victor Coun-
ell No. 4. at 1902 North Kansas ave-
/. o. Red Men-Shawnee Tribe No.
II, at lis East 9Th ave.
S. & ID. of Justice-Topeka Council
No. 8. at Security hall
Fraternal Brotherhood = Topeka
Lodge No. 81. at rs West 9Th ave.
Fraternal Union of A-Topeka
lodge No. 522. at 522 Kansas ave.
Hod Carriers and Building Laborers
Local No. 2s7. at 618 Kansas ave. Geo.
Hagen secy-. sos East 18th
Painters LocaI-No. Sc at 40 Kan
saS ave-, secretay Frank P. woodruff,
SIT Hancock st.
1st Battery at 4o4-4os Kansas ave.
The Swedish American National
League and Norden Benefit Associa-
tion meets second and fourt-L Monday
OF each month Fred Isaacson, ISL
Grafton street. recorder.
r: A. M.-Topeka Chapter No. S.
at Masonic hall
L o. o. F.-Capitola Rebekah
lodge No. 21s, at Security hall.
w. c. T. U.-at First NJ. z. church.
BarbefS-Local No. rs, at SIS Kan
saS ave. Sec, VIM. NJ. Christie. 331
Adams st.
CoIored a. F. & a. M-Euclid
Lodge No. 2, at 404 Kansas ave-
Colored h. & L. of Protection
Capital City council. No. I. at 42s
Kansas ave-
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-01-15

Court OF Honor-Shawnee District
Court No. SIS. at 123 West 9Th ave
National Protective Legiou-To-
peka Lodge No. 2167. at Z. of P. hall
Operative Plasterers-Local No
at 10-11 Office Blk. E. L. Newberry,
Secy.. z01 Burr st.
A. f. 6 A. M.-Topeka Lodge No.
1T, at Masonic hall.
L. o. 7. M.-Topeka Progressive
Hive, No. 26, at 11S East 9Th ave.
s. OF V.-Old Abe Camp No. 16. at
216 West 9Th ave
G. o. o. OF 0. F.-Shawnee Lodge
No. 1923, at 41s Kansas ave.
National Protection Legion-Tope-
ka Lodge No. 2167, at K of P. hall.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-01-15
Saturday

1872 West 9Th ave.
K o. 7. M.@Topeka Tent No. Is.
at Security hall.
Degree of Honor-Charity Lodge
No 26. at s31 North Kansas ave.
Ry. CaFmen-Local No. 4, at sis
Kansas ave.
G. A. R--Topeka Post No. II. at
216 West 9Th ave
The Grenada sentinel. [volume] (Grenada, Miss.) 1868-1955, 1910-04-01
"Hurtins Business

Not long ago a man in Illinois wrote
to a newspaper, protesting against an
agitation concerning certain highways.
f'It hurts business" he said, ito be
FOREVER talking about the muddy roads
of Illinois," There was recently a mild
outbreak of smallpox in a New Eng
land city, and earnest efforts were
made to suppress the facts for fear
that publicity would injure the com,
mercial interests of the community.
One of the reasons why Montreal
gave up its practice of erecting a beau
tiful ice palace each winter was the ar
kument that it hurt Canadian business
to have the impression of severe win
ters go abroad. When the gift of one
Tuillionz dollars was made for the pur-
mae of fighting the hookworm, a few
3Ieonie IN the South resented it on the
3fotlnd that the crusade would iniure
$he rood name and the business pros
nerify of that part of the country.
I. Similar instances might be multiplied.
che cry Of Don't hurt ~business!" is
The Grenada sentinel. [volume] (Grenada, Miss.) 1868-1955, 1910-04-01
Part Two
Yes, The Merchant Who Advetises Can
Afford to Sell It For Less!

No matter what the article is unless it should be something whose
selling price is IS fixed as a postage stamp, the merchant who is an
enterprise advertiser is sure to sell it for less than the mechaE
who does not advertise.
Fer, IL spite of Lis advantage in buying-buyng in large quantities
for cash or short credit, taking instant advantage of buying OPPOR-
TUNIIIES-his selling advantage is the decisive factor. For he ii n
abed to count his profits n a large aggregate of sales-not compelled
to secure them from a FEW SALES, for he would then be taxing d
small number of customers with the entire support of his business:
A store that makes a net profit of 800 ia day from sales to three
hundred customers, is sure % sell to each of these customers O a closer
margin Of profit than is the non-advertsing store that It's compelled to
make enough to cover a daily expense Of $50 out of sales to fifty
customers.
If you ar one of the 300 daily customers of the merchant who
advertses, you n paying but -threeh undredth part of his store
profits on the day you buy. If you ard one of the fifty daily customers
sof the non-advertilng merchant, you r paying n fftieth
of his profits.
If you are fairly good at figures" you will quickly convince your
self that you ought to buy advertised things.