The San Francisco call., 1910-01-23
Franklin Makes Good Alps Stability of the Seller Important
Factor Buying Exhibited Eectrics Climbers
STABILITY OF FIRM
BIG AUTO FACTOR
Chester N. Weaver of Stude=
baker Company Tells What
Buyers Should Demand

Buyers Should Demand
The Intelligent automobile buyer of
today should demand not only real
value i'm his car, but should insist that
the firm from whom he buys it be one
Of such responsibility and financial re-
sources as to prove a constant source
OF protection to him." says Chester n.
Weaver. one of the leading automobile
men on the Pacific coast. There have
been so many cars manufactured in the
past by makers who either failed or
went out Of business in six months or
year after the disposition of the car
that the owners machine deprecated
10 such an extent that he could get
nothing for it,"
Weaver. who is the California repre-
sentative OF the Studebaker interests,
in regard to the latter organization and
the part it has played in the automobile
industry, says:
Il attribute the growth of the Stude-
baker reputation to fair dealing and
enormous manufacturing facilities
which enable the concern to make cars
IN greater quantities than many other
manufacturers, thereby giving its Gus
toners more value at given price
than those manufacturers not so wei
equipped. Another feature which adds
much 10 the Studebaker prestige is the
fact that the concern builds a more
complete line Of vehicles than any
other concern in the world. manufac-
turing, as fl does. gasoline and electric
pleasure vehicles, both open and closed.
and electric delivery wagons and
SeEcks.
''The chain of Studebaker branch
houses all over the country affords the
buyer OF one of these cars a protection
which is almost uneQualed- 1t obVlates
the necessity Of the owner ever COM
municating with the factory many
thousand miles away, as each branch
carries a full line of everything in con-
nection with a car, which includes
completely equipped repair shop, body
building and upholstering departments.
More money has been expended by
the organization in opening up new
territories throughout the world than
any other like concern. Figures show
that more money has been put into the
development Of the commercial vehicle
alone than many prominent automobile
builders are spending in their entire
business"
Manager Roberts of the San Fran
cisco agency for Palmer & Singer re-
ceived word from
PaImer-Singer New YORK recentIy rlsIS
Cars Attrsctive new new models at the
Madison Square
garden show were the four cylinder, 80
horsepower Riverdale and the six cyl
lnder. so horsepower DreadnOughts,
shown by Palmer & Singer.
The RiVerdale is a two seated run
about fully inclosed. The dash runs
up high, making strong wind shield
The car has but one doOr-on the left
side-and the back OF the car is
finished in true torpedo lines. The
gasoline tank is in the rear of the seat.
The runabout is finished in red
The Dreadnought suggests in its
lines the power and speed of its name
SAX il has a Victoria top The body
is French gray. with black stripings.
The ear is completely inclosed and
each OF the four seats are reversible
and removable The control levers are
inside Of the car.
These two models created a sensa-
tiou iI the exhibition. over 100 Palmer
G Singer cars, Of -the six and four
ot -nder tspes, were sold during the
show. A number Of agencies were
established. Two models of the Dread
nought were among the cars sold.
More than 100. 600 square feet of floor
space is being added TO the Knox auto
Knox Company feId Mass IN 'I Or
r.- der TO increase the
facilities for turn
ing out the 1910 output
This company is one Of the five oldest
as well as one Of the largest builders
Of high grade automobiles Ia the United
States. and one of the few that build
the complete car and are classed as
nlsnufa cturers and not assemblers. In
1907 large additions and $4,000 worth
of new equipment placed the factory
on a plane with the best in the world.
and since that time more large addi
tions have been built.
over $4,000 square feet will be in
cluded in the plants floor space when
completed. with a machine shop 720 by
SO feet. the same sized assembling de-
partment blacksmith shop, annealing
department, body and wood working
shop, paint, upholstering and top. brass
and bronze foundry, testing, expert
mental, engineering and thoroughly
equipped repair department.
one of the notable events of auto
show week was the dinner at Martins
.,. given TO the auto
iBanquef Given mobile writers and
). X. WHY'S advertising men
Of New York Chi
cago, Philadelphia
president Of the Overland company
r. A Barker introduced Willys and
spoke or the great things which the
accomplished.
A D. Lasker of the Lord &, Thomas
advertising agency addressed the COM
panY and said, among other interesting
things, that newspaper advertising
campaign which was TO start imme-
diately would make the Overland car
the best known automobile in the
United States inside of 80 days
The dinner ended with three minute
talks by a number of the newspaper
men and the distribution Of large size
thermOs bottles as souvenirs
All the way from Flint, Mich, only
q short distance south Of the Canadian
line, to Dallas
pt.- Shf,,ent Tex. on the gulf of
81 1S,IfrIr car. Mexico. a shipment
- Of automobiles was
made recently that
may have broken all records in the
matter OF numbers.
The shipper was the Buick motor
company. December 20 there went for
ward from their plant a solid trainload
q 40 cars, consigned to the Buick au-
tomobile company. This trainload was
made UP entirely Of special 40 foot au-
tomobile cars, and contains l27 Buick
automobiles. all being 1910 models. 1t
was the longest train, the greatest
number Of cars and the most valuable
shipment of automobiles ever made