Los Angeles herald., 1910-06-05
BUSINESS TACTICS ON HEN FARM

w. A. Card in American Poultry Advocate
Business tactics on a hen farm seems
to be the last thing thought Of by the
majority of beginners, by the poultry
press in general and teachers in partic-
ular, when above everything else IT is
the most important. Strange, indeed, is
the fact that when people fail at every
thing else they will take up hen farm
ing and expect to succeed; truly they
should succeed at everything else be-
fore they tackle the hen business. Wis
ions of a cool piazza, hammock,
chute by which eggs roll right from the
hens to market another chute by which
the golden shekels roll back into ones
cellar throughout the warm season and
the comforts and easy life of unlimited
wealth during the winter season; or
this ilk are the pipe dreams of the nov
ice, and failures without number con-
tinue and nine times out of ten all be-
cause the would-be farmer does not
know even common finance TO raise
the incest chickens ever, or to produce
eggs at any old time, to keep coops and
land in the sweetest of condition does
not mean successby a long shot, but OIL
course should be practiced; yet WIN
out business tactics and knowledge OF
the worth of dollars and cents one is
failure, no matter how practical 'or
thorough. In Sf1OTl, d 10 ~
a business unless run like business;
the details are the cents that make re
dollars. and 80 don't make 100. tu
COURSE one cannot neglect the care et
and have only business; care, etc. II
mart of the scheme of finance: business
tactics is the hub and the other esseE
tials are the spokes in the wheel OF
success. One most important spoSe ~, -.
this wheel of success Is the love or the
business: without 1t the tncessant
drudperv and persistent labor destroy
all ambition, and failure soon follows
Two others-in fact they are twlns-are
MUCK and perseverance: pluck means
to burn your bridges behlnd you u
have no such words In your ulctlon'ly
as failure. II or can't, luck or any other
Perseverance Is simply stick-to-lt-
ive-ness. that quality that has mace
the game cock famous In story anu
song for over 2000i years; never say
die: fight till the last gasp Philoso-
phy is another spoke that cannot DC
ignored; it's the seasoning that makes
the whole thing palatable; sort OF
christian science that elevates the
mind above the sordid matters or drop
hoard scraping and brooder cleaning or
anv of the many distasteful tasks nee
essary on a hen farm: yet WITHOUT tne
hub. Business Tactics" the spokes
cannot support the load. therefore IT'S
+he real secret of success. BUSINESS
tactics means the practical application
Of the science of finance to business
and properly applied spells success. j..
Practical tactics means system OF
work and a sicence of operation, yet
can be bare of business tactics and Is
simply another spoke in the wheel. A
commercial success is based on dollars
and cents In the hen business as well
as in Wall street. To start hen farm
properly one should have enough cash
to begin clear of debt with surplus
to guarantee a years living: yet the
most successful men of today started
without a dollar: but It's hard
heart breaking experience: a debt or
that kind is a nightmare that seems 70
sap a mans very life blood and calls
out every latent force and energy TO
the rescue and, without a business
faculty to contrive and circumVent,
the enemy wins and failure results.
Keep books of every income and each
outgo; strive to meet your financial
obligations and one more especially
that's the feed man; he is your best
friend in this struggle for success on a
hen farm. Keeping accurate account
of every outgo and income and watch
ing the pennies tends to make one
careful in other ways; tools are better
taken care of; nothing unnecessary Is
purchased; drones are eliminated. pro-
duce is marketed on time and at the
best figure ewes become watchful for
every sign of leak. because 1t all means
dollars and cents in gain; but to be
parsimonious or stingy inevitably de-