The Hawaiian gazette., 1910-05-27
Haif-Million- Dollar Concern 10
Floated to Market Bottled
Pineapple Juice.
EXPERIMENT TWO YEARS
Process Finally Discovered-A-
ready $4,000 Bottles Have
Been Shipped Away.
CFrOm Thursdays Advertiser)

AaNtAbAH1Asl
After having experimental, tested
and worked for two years on process
whereby fresh pineapple juice could he
expressed, bottled and preserved indefi-
nitely for use, the Hawaiian Pineapple
Products Company, a subsidiary com
pany Of the Hawaiian Pineapple Com
pany, yesterday made it's first local an
nouncement, offered and sold thousand
shares of its stock to local buyers and
came out as the owner of California
plant, an established business and a
product to sell for which the demand
has already been created.
After two years work a patented
process has been secured for preserving
a great part of the pineapple heretofore
lost in the canneries, a byproduct that
bids fair to be almost as valuable as the
main product of the cannery.
Without anyone outside Of the Iwilei
cannery knowing what was being done,
the concern has bottled thirty-six thou
sand bottles of pineapple juice and
shipped it to mainland consumers. So
quietly has this been undergoing its
practical test that until yesterday a
labeled bottle of the product was never
seen uptown in Honolulu. Yet it has
been served for some time in the Knick-
erbocker Hotel in New York, thousands
of bottles have been sold and have
found favor in the groceries of the
Western States, and in the rooms of
the Hawaii Promotion Committee on
the Boardwalk of Atlantic City the
juice drink has already been served to
thousands. The juice bottled is the
pure, refined juice of the fresh pine, the
process for preservation retaining in
definitely the fresh pine flavor and
aroma, something. that pineapple han
dlers have been trying to do ever since
pines were first canned and the juices
ran away to waste.
Room for Growth.
In view of the large and increasing
sale of grape Juice, estimated at 100000
cases per annum, the marked advant
ages Of pineapple juice over grape juice
as a beverage and the general trade
comments on its superiority over grape
Juice, and further, in view of the i'm
mediate success Of the pineapple juice
on the mainland markets, the company
decided to establish plant for THE
production of this product, and will
proceed at once with an energetic cam
paign for its wider introduction.
President Dole and Secretary Adam
of the company stated yesterday tha
the new company was started will
1884 shares of treasury stock, of whiel
1000 were offered for the Honolulu
stock market. These were al
taken up yesterday by inside parties
and the officers cabled to the Coas
to have a large allotment of shares
for Honolulu. Yesterday they received
a reply giving them 1000 shares add
tional. These shares are to be Offered
through all the local stock brokers AM
the officers state that the demand al
ready made is certain to place tn
new company on firm footing.
Medical Byproducts.
In addition to the pineapple juice
which the company believes will be
come as popular on the mainland a
the Hawaiian canned pineapple, tn
company will market certain medicine
preparations which they expect to re
cover from the pineapple waste. TIL
experiments along this line are not com
plete, but have gone far enough to shoN
great possibilities. The chief articl
in question is "Bromelin," the diges
tive and proteolytie property of pine
apple, similar to pepsin, papain an
trypsin.
The company also proposes to go int
the packing of pineapples in glass jar
and has acquired the entire propert
and business of the Hyde-Shaw con
pany of San Jose, California, one @
the few concerns which has made
success of packing fruits in glass jar
The latter company owns a valuabl
property in San Jose, and has as col
sumers the very best concerns in til
United States.
The output of this factory is repor
ed to clear about $4,000 a year. TIL
new owners do not propose to enlare
the output at present, but to run
along for a year or more in a col
sentative manner. Two of the largel
stockholders in the Hawaiian Pineappl
Company, ]. II. Hunt and J. Blumelii
together with Il. r. Shaw, fOrmerl
sales manager for the " Economy Jar,
win watch the San Jose business {
directors.
The company has acquired the el
tire rights to certain machinery an
processes, on which their patent alto
neys report that they win secure veI
full and complete patents. The use
this machinery and process has ii
effect of greatly improving the qua
ity Of any canned fruits and veget
bies upon which it is used, its use hi
no Objectionable features, nor is
expensive either to install or operat
Regarding its results, it is suficiel
to say that its use enables a pineapp
cannery TO pack STANDARD" goo,
nearly equal in color and flavor to 0
binary "extyas"
The capital stock Of the company b.