The Brunswick news. [volume] (Brunswick, Ga.) 1906-2016, 1910-12-16
CITY BUILDING AND HOW TO
DO IT.

/ f1eTdiu, IL is well WOTln the TSdufIs5,
and especially so in Brunswick,
whose people are as far away from a
proper knowledge of the real value of
| printers ink in the matter of tw on
| uilding as any in the country:
Things are happening pretty fast
here in Augusta, and the indications
| re that they viii happen even faster
| or the future. To make Augusta big
1 er and buster and better is a slogan
| hat seems to have caught the minds
| al hearts and pocketbooks of the
| leople. One of tie greatest forces
sed by the modern commercial bod
es, the civic engineer, in city bdIiG-
ing is advertising, both national and
1 4s'l advertising.
The purposes of city advertising
4 IRE said to he threefold. To counter
act gratitous negative advertising
| own citizens from sensational or IN
| litical campaiens, and doubtless Al-
gusta has had her share of this neg.
alive kind of advertising in the past.
Secondly, to attract population ri
'e city so thai the city may become
bigger and better. Thirdly, to n
| crease and extend our present indus-
l.Iiss and TO invite. 9ew ones.
ss'st' Il olso 4 ;ruisih. tlat to adTts-
ise anything successfully, II is Nc
7eseGry 70 have goods worth adver
's'"o and TO advertise t'rcm inteii-
gently. courascoIsly and persistently.
Also advertising commodity is max
ing it known so that it viii sell. A
merchant before he sells his goods
Ia others must first sell them to him
SELF. He must have contagious
confidence in his own goods.
Silence Augustus first duty is to
advertise Augusta to Augustans anl
this can be done only in one way
by teaching Augusta the full and in
teresting facts about herself. Every
Augustan should be a salesman for
the city of Augusta, and he should
fnow ti1e goods and opportunities of
every kind and description that Au-
gusta has for sale. Contagious sales
manship is tased on an intimate ami
careful knowledge of the goods to be
sold. Such a campaign for Augusta
will prove not only interesting, bar
profitable What has been done y:
such community work and how it mas
of modern city building all over the
country.
Civic advertising is new. but II
has come to stay. In a re" 1t issue
of the Saturday Evening Post were
| printed the national advertisements
of three cities. Houston. Tex. Men,
! ohis. Tenn, and Portland. Ore.
1.-TWO OF these advertisements COW
cred full pages and were most str;k-
ling. And it is curious coincidence
THAT these two cities, Memphis an
4 Houston, as well as some of the 9th.
| er cities that are advertising national
lly have commission form of gov
eminent 1t shows perhaps, some re-
lation between political, civic and
business progress.
Atlanta, Ca, was among the first
cities to advertise nationally. Others
lthat have advertised are Dallas, Tex:
| Montgomery, Ala; Columbus, Ga:
Santa Cruz, Cal; Tucson, Ariz.; Sc
\ attic, Wash; Oakland, Cal: Portland
lore; Cincinnati, o.: Savannah, Ga,
land Kansas City. Lynchburg. Va.
mas lust decided to advertise.
! THE purpose of all iris national
l advertising of cities, SO far, it to at
4 nt,f
more industries and they want new
| business
TN a two-paee advertisement III
the Saturday Evening Post. COSTING
about $500. some years ago, Kan
sas City brought II, 900 inquiries and
| located AZ new factories.
Advertising appropriations of
these campaigns are not large--feM
of them exceeding S25,0 600 year, bu;
in every instance, the manufacturers
and merchants have taken the initi-
alive.
In Columbus. Ga. $500 was raised
by the Electric Light and Power 60 i,
the board of trade and the city coun-
ell. Savannah has Just raised s20,-
000-half contributed ty the city. n
very few instances. however. the city
itself makes any appropriation.
THE money is nearly always RAYS
] ed by business organizations Last
year Memphis raised $4,000 Fifteen
hundred people contributed to the
fund, payable in monthly install
ments.
Twenty-Five thousand dollars ~
this will be used in advertising new
industries. $4,000 for the entert11-
ment of distinguished visitors, an
the other $4,000 will he devoted to
advertising the jobbing interests.
THE 'Roston 1910 movement dis.
fers little from other city advef'
Using, for it is largely local can
paign. The idea is to set "A goal
l915--and make the city as great a
possible by that year. Filene, th1
merchant, and few other business
4 men, took the initiative. The news
papers are lending enthusiastic sur
port.