The San Francisco call., 1910-10-19
CITY REACHES OUT
FOR VALLEY TRADE
San Francisco Commercial Mis-
SiOnaries Visit Thriving
San Joaquin Cities
Merchants Rest at HanfOrd
After Days Travel Through
Fertile Fields
TSneeial Dispotch 70 The Celll


HANFoRD. Oct. 1S.-San Francisco
extended a long arm into the San
Joaquin valley today reaching through
. the fertile fields of Fresno. Tulare and
Kings counties The special train
carrying the even 100 members OF the
trade excursion rolled lazily over the
rails. stepping every few miles at the
market centers of the increasing
stretch of country. It has been busi-
ness from the start. and it win be bust
ness to the end. The warning was
sounded in the preliminary announce
lnent: Take your business suit. That
win be sufficient 1t was a day of
hustle that began at Fresno this morn
ing and closed tonight at Hanford.
TRADE EXTENSION
The trip. as organized by the Mer-
chants association. through its presi-
ednt NJ II. Robbins Jr.. and its secre-
tsrv, I. n King, was conceived for the
definite purpose of trade extension. The
lower san Joaquin valley, bound 20
san Francisco by its natural ties of
commerce. detected q large portion of
its trade elsewhere after the disaster
OF 1906. The merchants of San Fran
cisco. demonstrating their ability to
come back. are now seeking to regain
the full quota Of the commerce of the
lower valley.
AS the train left San Francisco yes
terday. every member of the party was
given a copy of a special trade report
prepared by Warren Hanley Of the
Merchants association. In this report
were embodied the reasons for the con-
tinued detection of this trade Each
representative on the train was also
given a list Of merchantile houses IN
each town interested in the articles he
sells Throughout there was an absence
of formal entertainment that might in
terfere with the main purposes of the
trip.
In Hanford tonight, after the days
work had been completed, the San
Francisco ns relaxed and enjoyed them
selves at a smoker and reception given
under the auspices OF the local cham
ber Of commerce
The first stop was made at Fresno
this morning. where the large retail
houses were the center of interest. The
party was welcomed to Fresno by a
committee composed of H Graft. ". 3.
Holland. Charles II. Miller. II. Radin, Z.
Gottschalk. J. ID. Morgan. William New
man. A. J.. Hobbs. s. L. Warlow, Charles
Barrett and Louis Einstein.
REFRESHMENTS SERVED
IT was afternoon when the train left
Fresno for the short run through the
vineyards and orchards to Fowler.
Here the welcoming committee. headed
by R IT. Palmer was assisted by a
number Of women. who received the
visitors in Odd Fellows hall. Elabor-
ate refreshments were served and gifts
Of fruits distributed. Selma, a thriv-
ing city in rich section. was next
visited. The welcoming delegation al
the station consisted of p. p. Hoover
W. Street. s. H. Gill ". R. Stammers
!. ]. Price. II. A Hansen. D. s. Snod-
grass. William Elliott. c. /. Connacher,
" T. Faulkner and J. W. Hudson.
At Kingsburg, city spreading with
new growth. Mayor i. Wilton made a
brief speech, extending the hospitality
Of the town to the people from the
north President Robbins of the Mer-
chants association responded in a few
well chosen words
band and a committee headed by
Mayor B. /. Barney extended Hanford's
greetings at S o'clock this evening.
The benefits to be derived from the
excursion are already apparent. One of
the chief complaints Of the valley mer-
chants has been slow freight deliveries.
William r. Wheeler. manager of the
traffic bureau of the Merchants ex-
change James Horsburgh and A. II.
Rising OF the Southern Pacific and H.
: ?. Anewalt Of the Santa Fe are investi-
eating this question with a view TO a
greatly improved service