Belding banner. (Belding, Mich.) 1889-1918, 1910-12-08
new ERA IN FINANCE
ACCURACY AND BLIcITN
PROVES TO BE A POPULAR
MOTTO.

Prompt Response to Bold Move Of
President valI.-"Accuracy" Reduc
cd Western Unions Surplus $13,.
000, oO0-"Publlcity" Restored Con-
fIdence and Its Stock Went Up.
Are the great fnanciers of the
country beginning to see new light ?
Time was, until recently in fact. when
the men at the head of the big cor
porations kept their business to
themselves" as far as the law would
allow. Capable men at the head of the
big concerns, long realized the weak
ness Of their position, but what was
needed obviously, as in all great re-
forms, was an unmistakable occasion
and courageous man. The occasion
arose In the purchase of the Western
Union Telegraph company by the
American Telephone and Telegraph
company, and the man appeared IN
Theodore N. Vail, President OF the
purchasing corporation.
1t was last December when public
announcement was made that the
Gould holdings of Western Union had
been taken over by the Telephone
company
On account of the high esteem in
which the management of the tele-
phone company is so generally held,
great things were predicted as a re-
suit Of the absorption of Western
Union. BY the press of the country
the deal" was most favorably com
mented on, 1t being widely pointed
out that under the direction of such
men as Theodore N Vail and his as
sociates, the telegraph company was
bound soon to work itself into 20.
sition where 1t could offer the public
far more efficient service than 1t had
ever before been able to offer.
But a very few months had elapsed
when 1t became apparent to the new
management that a modern and up
to-date appraisal of the companys
assets would make possible far
greater degree of efficiency of oper
alton. Here" they said to them
property and we know it's immensely
valuable, but we don't know just
how valuable. These appraisals OF
real estate and securities owned were
made long time ago. If we have
complete inventory made of every
thing we've got we can announce the
facts to the public, start new set OF
books, and begin our responsibility
to stockholders right there"
How Inventory Was Taken.
The most expert accountants and
appraisers to be had were put at the
task. Their labors lasted over eight
months. Their report and it's publ
cation by the company marks an ep
och in finance.
1t began by recommending an ad
justment of the difference between
the appraised and book values by 9
charge of s5,595,0S9 against sur
plus. Book values of securities hello
we're reduced to market values, bat
and doubtful accounts were "charg
ed off," an allowance of $4,000, 00(
was made for depreciation" another
OF 100000 for reserve" and so on
until the old surplus OF $1S,S67, 00(
came down to $5,136,000
1t required courage, the publication
of this statement to stockholders. say
ing in effect: The property o.
your company has been reval
ued: the surplus isn't nineteen mill
iuns, as you have been led to be
lieve, but five millions" but it wa.
the truth. and President Vail did mo-
finch Accuracy ana publicity" ht
declared. was essential THE stock
holder has right to know. TIL,
shares of this company are scatter
ed from one end of the Union to tn,
other. This is more than a private
corporation. II is a great nationa
enterprise. The public Is entitled {,
the facts"
The report was ordered published
forthwith. Financiers of the OLE
school and spectators generally wer,
aghast. What would happen? Woult
the bottom drop out of Western
Union when the shareholders realiz
Cu thdb tuch plOptlly WAS WOTII
s13,000.000 less than they had sup
posed? But the amazing thin,
happened. The stock vent up an,
stayed up. The public had respond
ed to this remarkable display o
frankness and confidence; to the new
motto, Accuracy and Publicity"
The full significance of the actor
of the new board is stated concisel,
by Harper's Weekly in these words
rs this policy of publicity and o
open-handed dealing with sharehold
ers and public the forerunner of
similar movement on the part of 9th
er big corporations? Certainly It Il
TO be hoped that 1t is. In the cas-,
of these big companies, dependen
upon public patronage and doing bust
ness under public franchise, cal
there be any question of the right o
the people TO know?
That right is being recognized
It is recognized now in this epocha
act on the part Of the telephone an,
telegraph interests. II is the dawl
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