The Birmingham age-herald., 1910-03-15
Louis Pixitx

In extending an invitation to the women l D Birmingham to their spring and sum-
 ner opening this season the firm of Louis i,izitz adds another brilliant success to
 many former ones in this respect stand
 ng as it does among the most popular
 md, ,well patronized of the big shops ir | his city
 l The past years have seen a gradual | unfolding of this well-known shop, whicl | has grown in perfection and usefulness | 70 those who appreciate quality and style | md today stands among the most credit l lbe in this community and one which | 'asliionable women rely upon for the new st and most up to date in everything from the simplest garments to the most ,laborate.
 Having but one aim in successful business career. that Of giving faithful | service to all the people. and being, uni | vertally recognized as among the leaders n furnishing the best wearing apparel Louis Pizitz has achieved an undeniabe arestige and this season. with its wealth of gorgeous styles and elegant fashions has given this grm an opportunity to dis play to the women of Birmingham some of the most exclusive styles which have | ever been shown here.
 1hrongs of fashionable women passed in and out of the big store yesterday and | there was not one in attendance upon 1 he opening who was not greatly pleased | It the beautiful display and who was not | glad that instead of having to purchase | merchandise away from here it could be found to her complete satisfaction.
 The handsomely decorated ground floor | of the Louis Pizitz shop presented T lively appearance from early morn till 1ewy eve, and in every department there | was a wealth of handsome goods. | In the linen and white goods depart \ent were the loveliest of laces and era 1 lroideres. There was everything to be found to suit the most fastidious. Cob webby laces for the beautiful new lin- erie gowns and the finest of headings as well as Swiss embroideries formed q notable display, while throughout the | store in the silk and dress goods depart ments there were the newest and latest | styles to be seen. all of which proves | that the head of the big firm understands | lust what Fashionable women want and | has placed it at their disposal.
 | In the suit and gown department any number of pretty models were displayed, | reany of which bore the stamp of for | eign make. which appeals to the lover | of the exclusive and elegant.
 1 Separate waists, separate skirts. lawns. l ginghams, silk, satins and lingeries gowns | were shown in many modish models and the summer girl with an eye to her sea | shore tirp or her vacation to be spent | in the mountains will find it an easy n. alter to provide her wardrobe from | these well-selected models.
 One of the prettiest was a pongee m the Russian blouse effect. The full-pliat- ed skirt, with the popular 34-inch coat, | was cut on graceful lines, the cuffs Of the coat being stylishly tucked The col | alr was distinct novelty, In Parisian | rroads in .he daipliest of pdstel shades. combining pink, blue and green. Dull brass buttons were also used in the trim ming and the handsome suit was lined | with peau de soi.
 Tussah rajah which Is having so much vogue this season was shown in a lovely one-piece suit, the overskirt | handsomely trimmed in the same col ored buttons. embroidered In heavy black soutache. At the waist line and yoke. as well as the. sleeves, hand em- broidery in contrasting colors was ef- fectively used, while the heavy silk braid formed part of the trimming as we'll The collar and sleeves had a tiny bit of black taffeta piping, which gave just thea necessary note to a stunning costume.
 An evening wrap, which was not only beautiful but serviceable, was of the sheerest quality of pongee in the nat ural shade becoming collar effect strapped with the same material fin ish ed it. and huge brass buttons fas- tened it's graceful sweeping lines down to the bottom of the skirt
 lingerie gown, hand made of the finest of lace and embroidery, was paneled down the front with a hand some patterns of hand embroidery on the finest of batiste. flounce Of hanC embroidered batiste formed the skirt while the yoke was of the hand em- broidery and the daintiest of Irish lace entre deux and finished with tiny em- broidered rosebuds. The high collar and full length sleeves were of the Irisf lace.
 The millinery department of the Louis Pizitz shop is attractively arranged ant handsome display of street. arter. noon and evening hats. which exec this season in color, style and work
 manship, was shown.
 The large Neapolitan straws, the handsome leghorns with black velve facings, the Russian toques, the chit automobile bonnets as well as the sim pier hats for every day wear, are ex hibited in variety of shapes and col ors all of which lend themselves de , lightfully to the seasons modes. Among the most stylish model:
 shown was a Georgette creation 1T l golden brown braid with a gorgeous l gold band around the crown, studded
 in topazes and finished at the lief
 side with handsome gold cabochoI with giltteing ornaments suspended l This trimming held a beautiful birt l of paradise, in the natural -colors, thu 5 pale yellow and white blending charm : ingly with the golden brown.
 A picture hat in leghorn was facet
 with the softest of black velvet, mak
 ing a fange about three inches deep Around the crown was pulled ruchini
 of black velvet ribbon, and at the lief
 side. which was slightly turned. wa
 a handsome cluster of aigrettes held b.
 a beautiful jet cabochon.
 rolling sailor of white chip, tilte'
 at the right side, was trimmed with [
 cluster of handsome willow tips, and
 huge bow of black uncut velvet.
 Of generous proportions was wis
 taria hat of hemp, faced with blacl
 velvet. A gorgeous willow plume 0
 black caught coquetishly with a SUI
 perb cabochon of gold and black vel
 vet ribbon coux added the finishing
 touch to this beautiful model.
 The Hirsch Millinery Company | If exclusiveness be the quest, the Hirsc
 Millinery company undoubtedly offers t
 the fashionable women of Birmingham
 this most sought quality in the style am
 character of their millinery. which ha Ipever been more beautiful than 1t is thi
 season, and which was attested by tn { scores of women who thronged th 5Erretty Second avenue shop yesterdax3 10
 the spring and summer opening of lels
 The Messrs. Hirsch have always bee noted for their excellent taste in the se I I