The San Francisco call., 1910-04-06
DAILY NEWSPAPERS
THE BEST MEDIUM
Automobile Maker Decides After
Investigating to Increase
Advertising Space
By R. R. L'HoMMEDIEU


ing In discussing the advertising pol
icy of his company he said:
we have been heavy advertisers and
a great deal of II has been in the trade
and weekly papers. On this trip west
have had the leisure TO observe the
effects of the advertising that our
agents have been doing. From these
observations l am more than ever con-
vinced that il pays better to use the
daily papers. This means that we will
hereafter use them more freely our
selves. I have found that where an
agent did not use the daily papers he
was not getting the business that some
of those who were advertising in the
daily papers were getting, when 1 alb
solutely know that our car was a bet
ter product.
Il am seriously considering. in max
ing contracts with our agents next
year. that part of the agreement shall
be that they shall do a certain amount
of advertising in the daily papers. ac-
cording to the number of cars they
contract for.
What we want is to have every one
know how good the Overland and Ma
rion are, and 1 have found out that
the only way to impart this informa-
ton is through the daily press
In order that he might climb the
Newhall grade, cover mountain trails
and make speedy
FrpasIH RtnEy fSE Work ssiSss s}iSs 7yS SsH
owner of a noun
tain which bears his name and of a
60 600 acre ranch, has provided himself
with an air cooled Franklin motor car.
The steep hillside known as the New
hall grade presents a stiff climb for an
automobile, and after Newhall saw a
Frinklin climb ii and then make its
way among the rocky gulches of his
property at a fast rate he promptly or
dered one. The grade route is soon to
be in disuse inasmuch as a road by
tunnel through the hill is being made,
but the automobile VIII still be ne
nessity in getting over the big ranch.
which can not be quickly covered except
by a motor car.
The property lies near the Piru river
and a road runs through the heart of
it To reach all parts, however. it is
necessary TO go for miles through
brush and among rocks. where there is
no trace of roadway
The shriners are planning to hold a
race meet during the celebration in this
VIII FSss FSIs Meet making aRd TS aPss aPfanse ses
some of the other big ones appear. W.
J.
committee.
Doctor Whitman reports that he has
received five carloads of Royals, which
he is placing on
orer, RarQain. the market at the
0 in Autos eastern price Of
exceptionally good
offer
very interesting instance of the
automobiles on the various utilities is
given in an account
U'es On Has the AFsG Farm Hudson, kan. who
- = not only uses his
White steamer as a,
conveyance, but also utilizes it as
stationary engine. The rear wheels are
lacked up, drum is attached TO the
hub of one of them, and a chain trans
nits the power A corn shelter, a corn
cutter. buzZsaw and large churn
are some of the devices operated The
machine is a 1904 model and is in per-
feet running condition TO-DAY we
find" SAYS Neal. that shelling corn,
for instance, by power furnished by our
steamer is wonderful convenience
and an economy, because more work
can be done in a shorter time and only
one man is required where otherwise
II would be necessary to have three.
On display in the salesrooms of the
Studebaker Brothers company is new
Studebaker- -Garford
fS,udebaker Ha. speed car, which is
New speed Car by far one OF the
speedsters that have
ever been seen in this city. The car
I is a four scatter, built along racy lines.
and is painted q. striking blue, with a
yellow and black stripe The gear is
painted yellow. The motor and chassis
is of the popular "G-7" model
L. E. ogden. sales manager of the
/ T-nf+nd Manufacturers. who has haGn
touring the coast
IFIyfns Wedge with the flying
Manager Departs @eugi of mbers ol1Pof6e OF f5e
selling crew of the
well known United Manufacturers. left
yesterday for New York. The sales
men composing the dying wedge" will
now be under the management Of w.
L. Hughson, western representative Of
the United Manufacturers.
1T would be interesting to know just
how long the air pumped in tire by
any auto manufac-
Has Original Air turer VIII last.
In Diamond Tire son sou pacifn II Sia cnas+
manager of the Dia-
mond rubber company, yesterday. we
are just in receipt of letter from S.
D. lie Clair citing an exceptional case.
Whether this is a record or not would
be pretty hard to determine, lie Clair
writes: 1t may be to your interest TO
kuO" lAdt l. loN a liONSi ~ " AAiNoAa
touring car equipped with Diamond
tires. One of the tires still has the
original air in it that came from the
factory in the early part Of 1906, right
after the great fire.
William Little has recently had the
Weinstock-Nichols company equip his
y SnaImers so with
Tread Tires Nobby Tread tires.
= H. Hamburger has
also had his big
car equipped with these anti-skids.
Over $4,000 pieces of first class mail
matter for the EMF company were
a handled by the De-
NTuch Mail for troit postoffice dur
E-M-F FACTORY ing the month of
February. That's
an average of 5000
pieces every working day, which means
If all the envelopes of one days de-
livery were placed end to end they
would make a line reaching from the
Detroit city hall to the EMF plant
No. l, three miles away According to
the local postal authorities this num-
Der of letters broke all records at the
Detroit postoffice for February. At
times the mail was so heavy that sew
eral large EMF touring cars were
necessary to transfer il between the
EMF general offices and the main
postoffice.
During December and January the
volume of mail was nearly as great
as February, but March promises to
beat even the record of that month.
The mail matter has been increasing