The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1910-03-02
COLD AIR PLANT
USED IN MARKET
Desire for Best Sanitation at
Georgetown Establishment
Motto With Proprietors.

The modern demand for sanitation and
wholesomeness in food has had its ef-
feet on the stores that handle things 10
eat
Cleanliness is the motto of the new
branch of the Old Dutch Market re-
Gently opened at Thirty-first and NJ
streets northwest Believing that ice is
not as sanitary as refrigeration, the
management has dispensed entirely with
Ice and keeps fresh the stock of meats,
nsh, butter, eggs, and cheese by its own
cold air plant
The show cases in which meats may
be seen by the customers are directly
connected with the refrigeraung boxes.
Cold air is forced through the cooling
room and over the meats in the show
cases in the store.
No Deliveries.
The Old Dutch Market at $50 Louisiana
avenue. with another branch at Eighth
and E streets southeast. make no de-
hver1es and give no credit, claiming by
these economies to be able 10 supply the
retail trade at more reasonable prices.
The convenience Of the customer is
sought in displaying price cards in an
electrically lighted cabinet suspended
above the show cases
An effort has been made in the deco
~ations and the artistic arrangement Of
the store TO make il attractive 10 its
patrons. A wainscot Of Delft tile. sur
mounted by plate rail and accompany
ing art plates with a dado of Dutch
children as a border around the room.
are In keeping with the name Of the
market and appropriate accompani-
ments to every detail Of cleanliness
j. "A. Whitfield, owner Of the Old
Dutch Markets. tells their history
The Old Dutch Market Company,
Inc, sells meat by the show case sys-
tenn said Mr.. Whitfield today. The
organization Is only two years old, and
started with a small business employing
three persons. II has grown with such
strides that II now employs about
thirty persons. The growth and sue
cess or the business is due largely 10
The principles upon which II is built.
These principles are epitOmized y ne
company's slogan, Sanitation, System,
Savings.
Modern Methods.
In the matter of sanitation the COM
pany's methods are far in advance OF
anything attempted anywhere in the re-
tail meat business. No natural ice is
used, as the health departments Of the
different cities agree that many cases of
typhoid are traceable 70 food having
been contaminated By melting Ice. Each
store has its own refrigerating plant
OF the latest type, by which system
fresh chilled air Is manufactured and
used for cooling purposes
All meats are cut in specially con-
structed cutting rooms and displayed in
refrigerated plate glass show cases of
patents have been applied for The
meats and other products are kept IN
der refrigeration and free from dust
art. insects, or other cOnta minatiOn
from the time they are received until
they are handed to the customer. By
thC IT system Of store planning and
operation, display Of goods. and labor
saving devices of different kinds which
are operated by trained cutters and
clerks, the company can handle meats
mot economically and wait on a large
number Of people in short time While
they handle thousands Of patrons week
", they have not received a single COM
plant Of diScourteouS treatment on the
part Of one of their clerks. Great care is
exercised in the selection Of clerks. and a
high standard OF ability and conduct is
maintained.
Can Save Money.
THE company is able 10 offer its pa
irons opportunities for great savings
because Of the large scale upor which
buying operations are conducted: Of the
many economies Of operation practiced.
and the further fact that no deliveries
of any kind are made nor are credit
accounts opened with any one.
The Georgetown plant, recently
opened. the best in the way OF equip
ment that can be procured was in
stalled The main refrigerator forms a
background for the crystal cutting room
alongside Of which i'm full view is the
ma ~Hinery room. All three taken to-
Se,lCr form compact square Ex-
ter Ding from both sides Of the front Of
the crystal cutting room are the show
cases which are supplied with freshly
chilled air direct from the main bunker
through plate glass ducts
Across the front Of the store is a
THIRD case used for fish Of all kinds.
The lighting arrangements and price
card system also are unique~and orig
inal with the company. The fixtures
are all finished in Dutch oak-the walls
in thing and old Dutch frieze: the cell
ing is paneled in blue and white. the
colcrs Of the company.
1T was estimated that more than !. 900
customers patronized this branch on the
opening day The company now oper-
ates three stores, but in the near fu-
ture the number will be further in
creased"