The Birmingham age-herald., 1910-03-15
Loveman. Joseph .s Loeb

mine Dame Fashions edicts for the spring and summer seasons, and yester- day and today the magnificent spectacle is exhibited to the public by that popu- lar and exclusive house of Loveman, Joseph X Loeb at their beautiful opening. where the women of Birmingham will know even only the elect of Paris today know the snpremest secrets of the worlds creators of styles.
 From the magnificent entrance on the ground floor, where everything from cot ton goods to the most expensive of SILKS and satins.. the finest of faces. gorgeous embroideries, iewelry, novelties. gloves table linens of daintiest texture shoes and hosiery, to the handsome salon on the second floor where the millinery and ready made gowns, exquisite underwear and negligees are exhibited there could not be found in the south more com plete and superb display than LoVeman, Joseph & Loeb have arranged this season.
 The handsome shop was in it's most brilliant attire for the occasion and the deference and urbane attention that is shown to it's clientele by every one em- ployed within it's domains makes shop- ping a genuine pleasure and Joy to those who patronize this establishment
 Gailv decked counters in lustrous eolors, artistieally arranged, show windows which gave a hint of what was to De expected within the shop, everything spic and span as a new dollar, attracted the hundreds and hundreds of fashionaoie women to the opening yesterday, and never before have so many compliments been paid to the excellent taste and talent displayed by the heads of this firm in the seelction of it's goods and the manner m which they are exhibited. A delishtful innovation which pleased all the women present was the demonstration or the famous Mcintyre face preparations py Mrs. Louie Baker Porter. These goods are a feature of the toilette department of Loveman. Joseph & Loeb, and their popularity is attested by the large pat ronage they command
 A glimpse into the show rooms or the loveliest gowns fairly made one marvel at the exquisite things that were dis played and the student of art could but reflect that Madame d Aillieres wore such q gown in the court of Louis XIV, while another recalls the effects seen in the portraits of Marie Antionette, and still another remembers that such sleeve graced the beautiful arm of La Pompa- dour and while reveling in these visions of Versailles and it's old painters today brings us face to face with these gor- geous conceits, fashioned by Callot, Paauin Worth and others who send the most beautiful of their creations to our marts.
 The silk and satin frocks, the daintily fashioned lingerie gowns, the chic tailor mades. as well as the handsome linens for summer wear challenge the most critical eye to suggest even stitch as 10 their improvementr There are exquisite laces used in their creation and wonder ful headings suggesting the Aicazar, some quite Algerian in their touches, all mak- ing a harmonious and beautiful combina- tion of the artists skill.
 Callot gown of tan tussah, made with the new overskirt effect, was one or the most beautiful models shown. About
  embroidery in the Chanticleer colors was used. the Rostand play giving the note of trimming to all the garments of the season.
 In an Americanized Russian blouse there was 6 stunning creation in tailor effect of champagne colored cloth, the full plaitea skirt with tunic drapery cores bonding charmingly to the fashionable coat. which was hand embroidered about the neck and sleeves, while the vestee was embroidered likewise. Braiding was used in the fastenings, and at the belt a handsome gilt clasp made just the necessary finishing touch
 From the atelier of Doucet was Copenhagen blue crepe de chine, over self toned messallne, the graceful overskirt falling in soft folds around the train, giving a very graceful effect. The yoke was of fine Val lace and the elbow sleeves were finished likewise. Gorgeous hand embroidery was used on the corsage as well as the tunic, thread of silver run ming through 1t In unique design.
 A French lingerie gown attracted the attention of the artistically inclined In its exquisitely beautiful handiwork. The front panel was hand embroidered and the corsage taking up the design carried 1t into the sleeve, while the yoke was of the finest baby Irish lace. the sleeves taking up this motif at the elbow. Every stitch of the gown was handmade and a marvel of dextrous needlework.
 In the millinery department, where modishly gowned saleswomen fitted to and fro over the gorgeously carpeted par lors resplendent with their handsome ma hosany furnishings, there was repre- sentaton of chapeaux which would do credit to the most fashionable ateliers on the Rue de la Paix. There were the smartest styles in large and small hats with great quantities of flowers, tulle airrettes and feathers trimming them. every one of which has the ubiquitous turn: some the Cavilier swoop on the left s'de. others the Napoleonic upturned at the very front, while the very newest are tipped at the back, where all the trim ming is piled in great masses.
 Loyeman, Joseph & Loeb millinery has always been regarded as very smart, but never before has the milliner's art seemed more subtle. more clever and more stunning than this season, and while the pattern hats are exquisite, not more so are they than those from their own work rooms, fashioned In the most syllsh mdh- ner.
 Among the smart models which attract ed much attention from the scores of modishes in attendance at the display was a huge leghorn with the popular black velvet facing with the extremest of curves on the side. Sweeping white willow plumes combined with a gorgeous aigrette made the stylish trimming, while within the rarest gold lace was encircled the daintiest of pink roses which peeped out from their hiding place.
 A Caroline Reboux model was in the popular dome-shaped mushroom in the loveliest of pastel shades. stunningly trimmed with crushed roses in the old rose shade, while a Geep claret-colored