Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-04-29
GEORGE ADE ON
HELPING THE
EDITOR
SAGE ADVICE ON HOW
TO RUN A NEWSPAPER
HumoriSt Finds Present Day
Publications Tame and Color
less Compared With PaImy
Days Of Seventies,

lBy Morning Jausuai sDeeIai L.sssA wlrel
New YORK April 2S.-Ceorge Ade
,,.,s ,,,,,.. ,b. su,.,l..,., t,, TIN,
p'hpue' IN TINS city tonight ol the AS
sooiated Press ana the American
Newspaper Publishers association,
delivering "a brief address on Helping
the Editor Mr. AIDE said:
Mr. Toastmaster and Gentlemen.
The Associated Press is a great in
stitution Around Il newspaper office
( We ALWAYS feel easy in our minds it
W. knew that the Associated Press
was on the job. MN out Of town as
sgnments were usually given to me in
the following words: Send in good
story-the Associated Press Will cover
the fact
II respect the Associated Press be-
cause it has nothing to do with the
Sunday supplement- The Associated
/ Press never sent in heavy editorial
AT 10 D. m. and market il Must It
never ordered pictures to 80 with the
stuff and it never came around the
next day to inquire why he had not
been played up. The Associated Press
sbears the same relations TO the mod
crn American newspaper that the solid
business man does to the American
family. 1t stands in the back ground.
provides the whcrcWithal. keeps out
of the spotlight, takes all the blame
and gets mighty little glory. IT is
respected but not featured on the
front page. When there is a grand
jubilee father and the Associated
Press are behind the pottod palms
With the orchestra check ing up the
expense
Il am glad 20 be here for several
reasons Now that YOU may have for
gotten what you paid for it, / am will
Ing TO meet the gentlemen who bought
my merchandise I sold you an as
sortment Of capital letters and a Job
lot or GhicagO Vernacular. and YOU
thought You were getting a new brand
Of hunor Very often | would weak-
On when it came To sign the vouchers.
Then | would read some Of the other
syndicate stuff and take courage
Every man who has not tried it
thinks that hr can edit a newspaper.
write q comic opera ana manage a ho-
tel / stil believe that | know al lot
about ;he hotel business.
"When / went to Chicago 10 help
Victor r. Lawson uplift Il communit>
that did not want to hc uDlifted. 4 no.
ticed every day. in going to the root
garden. a large and we'll lighted apart
ment In which "a number of noisy
were seated AT ron top
desks talking about circulution Most
OF them were smoking ana the more
thrN smoked The more enthusiastic
they became about the circulation
learned char these aristncrats of our
profession w,a.e what is known as the
business end on IN. paper Nhout the
time we began 10 diagram the daily
murder they wanld put ON their top
coats and dor skin eloves ANA sailn-
ter over to The Auditorium hotel In
those duys Il a Young man from
out i'm the corn ben cnma I
to the office ana applicd FOR "a ioI
he was asked n he bnd ottrndeI a
lirst-class weston rollnan IN hn re-
nlied Yes ana could nrnduco "a lattcr
from tho urofossnr of I5nylish shaw
M. that ~ md trritt.n arti,.l.s fo,
thc college MINER hn vas M fnto the
,ditorial denarttnrnt .t SI5 ,,aalf ~
he could proye absoltiteIy that he had
NOT attended any roIlege hn v,,s
assigned TO thc business dcnnrtment m
,io "a v.acL
~ learned upou investigation ,hnt
,,,,ln mad, :. mistnl.e In t.,l-ina ,1n no
itprarv end of mo unpn 81 re-
.oIved to pn I'm for .,at,rti4ine Tbern-
arc hc.on. am .i,f,,o,' ana 81, n1.,,-
,.r,ahi ,ftnr t,.n ,'a.,,.s in t,e ra,a
led ,fmns,,I,rr. of dramntic nrt as
,r,eticcd tndo, ut tu.n dollars a scat
,r fotr doliars IN th,. sid.w,,ll. / frit
nat am neruiinrl,. nl,lilted to ,lis-
MSS 4mn,.i,,n nltvsnannr4 ron
,rocced vim safetc brra,isr If I sar
,nvthino ,nlon,,,lin,entar,, h,,.
.r,,n hnnl, tn NOV. tb,t ti,.,- Lr,.an +,
.st,veryt,,l,. o,,nt. IN h.tn ~ MI q
ar NJ, ns roeards cbaan.r wond
MIN 81, lor,,in', ,io,-n tl,1 ,,.,, rnll Inn
.ith sl,aoostinne fn,. nliinn nm the n.-
,.r Niost neopi, stiiI haliava ti,nf J.
ver,- no,re,,nnor ,,ust bustln e,.,r,-
.igl,t 70 pet .no,,oI con,- Ia senarato
he s,l,.e,.tie,..n, MIC Eeing "a nost {
l.no.r thar vo,i ,re. cn,nneit. G
Il to ,hrn,, cni,tuns and col,tn,ns Of
tuff ON the moor Ncr,- nftnn in
laneing ov.r 81 lone- t,iiff adit,rial G
v-ond.r what v.ag thrown an n,e
loor bou4r.r mn, nnt bera "a ~,
at mn, t,.,,liti .n,.,.,t,- T., nrr..,
sw helnriiI hints