Rocky Ford enterprise., 1910-04-01
ARKANSAS VALLEY
WILL BIZ BOOSTED
Organization ior that Purpose
Formed Last Week
WILL PROMOTE
ENTIRE VALLEY
Composed of Commercial Organazi.
tions and Industries from Csnon
to Dodge Cities

rejecting the spirit of the whole or
ganization, nhe Arkansas Valley
Commercial association, representing
the various commercial organization
and industries of the valley as ::
whole. was organized at La Junta
last Thursday. the plan of which is
to advertise, boost and promote the
City. Colo. to Dodge City, Kan.
Following the idea of having a cen
trail working body to give enormous
publicity to the entire valley as a
whole. irrespective of localities and
sections. r. Fl. Faxon. chairman OF
the executive board of the Eigh-
teenth National lrriga..on Congress
to be held at Pueblo TINS fall, called
upon the various co....ercial bodies
OF the valley asking weir support
and setting the mcet--7 place at La
Junta. The results OF the call were
most gratifying and when Temporary
Chairman A. c. Draper of La Junta
and Temporary Secretary l.. X. Fen
lason of Rocky Ford took their
places at the head of the meeting.
there were thirty-five Ia. ~ represent
ing every seton of tn valley prcscn:
to do what they could towards the
organization of the body which it is
hoped will be the neans of giving
an immense amount OF publicity to
the valley. and incidentally interest
thousands of prospective homcscck-
ers in what the Arkans.s valley has
to offer. Every man present was a
confirmed booster. and the spirit OF
the meeting was contagious.
Spcechcs were made by represent
atives from every commercial order
represented. and the spirit of each
was the same, get together" being
the key note of the meeting
Two publicity men. John Rcardon
a free lance" of Denver, and Will
Wright. publicity agent Of the Amer
lean Beet Sugar Co. were present
from 4 publicity mans point of view
in handling campaign Of telling ad-
ycrtising through central body.
rather than in sections, which while
of the good doing kind. is often lack
ing in force.
A temporary organization was then
formed. with l.. r. Fcniason OF this
city as temporary secretary and 4.
c. Draper of La Junta rs temporary
--csidcnt. A committee of five rep
rcscntinc different sections OF the
valley was appointed by Mr.. Draper
to draft the bylaws of the new or
ranizaticn. and another meeting will
be called within a very short time
when the machinery of publicity will
be put into motion.
From Rocky Ford and Oiero
county point OF view the organization
will be OF ircalculablc value. and it
'hould receive the hearty support OF
this section.
For the valley as whole the as
sociation stands in position to-
work wonders and in the hands OF
these attending the first meeting it
is only reasonable to expect that won
dcrs will be accomplished The need
is apparent. and the spirit and will
was furnished in abundance, all OF
which will guarantee the success OF
the monster undertaking.
When it is considered that in this
Arkansas valley there is at the pres
cnt time 100000 acres of irrigated
lands now under cultivation-intcn-
i've cultivation capable Of raising
enormous crops-5oo,ooo approx
mately to be opened up within a very
short while. and many thousands that
will be later opened up, that the Ar
kansas River that furnished the bull
of the water for this irrigation i
the richest river in the world in the
silt left on lands-with the one cx-
ception of the famous river Nile. that
there are thousands of acres OF these
lands wanting farmers and produc-
crs TO enrich the territory. that there
are seven OF the largest beet suga-
plants in the country operating from
the products of this once arid coun
trv. and doing a wonderful part i
the upbuilding of the valley in assis;
ing to furnish sugar to the country.
keeping the money in this country
rather than sending it to Europe for
imported sugar. All this is not
known the world over. and is not wei
known to the residents of the valc'
as whole, but through the medium
of concerted advertising campaign
all this will become known not only
to residents of the section itself hui
to the country at large. The result
will be too great to even estimate.