The San Francisco call., 1910-09-11
"HUP" OFFICIALS
CONSIDER BUYERS
Give Customers the Benefit of
Reduction in Cost of
Construction

receiving more consideration from the
builder as time goes on is becoming
more apparent every day. There was a
period when the manufacturer turned
out car and sold it practically not
guaranteed. 1t was up to the buyer to
keep 1t running and to pay for such
'upkeep.''
But that time has faded away and
now on all occasions the buyer is con-
ssidered by the makers of standard cars.
This is beautifully illustrated by the
action of the builders of the Hupmobile.
AS one of the special 1911 models, they
turned out coupe, one of which has
been received by S. G. Chapman, the
local agent The car was put on the
market SO that it sold in San Francisco
for S1,350. 1t no sooner made its ap-
pearence here and at the other agen-
cies throughout the United States than
it became exceedingly popular.
The first week after it's public ap-
pearance the orders received exceeded
the number the factory had proposed to
make, and orders have continued to in
crease. This was a serious problem for
the factory officials and after due con-
sideration they decided to put out a
much greater number that was first
planned.
In doing this they found that they
that the car in San Francisco will now
be sold for $1,000. From this it can be
seen that the Hupp officials appreciate
the popularity of the Hupmobile, and to
strengthen its popularity are on all oc-
casions giving the public the benefit of
the reduction in production. It is on
the same lines that the company and its
local agent take care of the owners Of
Hupmobiles.
D. A Hammer has just returned from
an LOO mile tour through the north
nassnfs Enere ls " T6is u sriPEs
mileage since he
purchased the car in June up to 3,7OO
miles. The total cost of upkeep has
been for one fan belt and one blowout
The Hammers are consequently more
than enthusiastic over the two cycle
valveless Elmore.
Hugo Muller of the Hugo Muller auto
company has received word from the
- factory at Indian
stnra. rs%'fr Long MO- Trip I famous Premier
try as Premier No. 1. the car which
was driven by Ray f. Mcnamara
through the Glidjen tour, has started
og Hng trip DuTng 5ee
held in dianapolis, there was con-
siderable rivalry as to who would Sc
cure this car for trip in another di-
rection and c. H. Martin of Pittsburg
was the lucky man. The machine had
been used in the vicinity of Chicago
for several weeks, but on the last day
of the convention it left for the Smoky
City for an extended stay, and will be
on exhibition there.
L. V. Lynch, who is at the Speedwell
factory, has sent out a night message
New speedwen the 1911 cars will
Beautiful Car the fe motorists rsxs4stion He fe
considers them the
most beautiful cars he has ever seen.
The B. F. Goodrich company of Ak
ron. o., which already has had a Paris
selling branch. is
To Have shortly to erect a
Paris Branch fIrs rance facTT16Fy T6s conn in
chased a factory site near Paris
A; r. Poett. manager of the
I Manager Poett demonstrators and
n Sacramento koRlf-r n E Of cars tt te g
show at Sacramento He will remain
at the capital until the end of the week
H. L. Owesney, manager of the local
branch of the Winton motor carriage
company, has re-
Man Ruv. His ceived a copy of a
Third Winton letter recently
written to the
home office by A.
]. Larmon of Cincinnati. Larmon says:
ct own 1909 six cylinder Winton and
consider 1t one of the best machines
on the market today. This is the third
machine 1 have owned OF your make
and l am thoroughly satisfied with