The Holly chieftain., 1910-12-23
ARKANSAS VALLEY COMMERCIAL ASSOCIATION
General Report On Land end irrigation EXPOSE
tion. chiesso Move nber 10 to December 4


Agricultural Committee--Fr. Wiet:-
er. chairman; C. w. Benedict. J. H.
Jenkins. Mr.. Marvin. C. A. Johnson.
D. l. Joehnck and C. A. ChAllgrea
being chosen At the association meet
ing held At La Junta on November End
to put in place and supervise the ex-
hibit the exhibit during the Land
Show. beg to render the following re-
port:
The Collection Of Exhibits.
The major portion of the exhibi.
consisted Of material collected from
displays shown by Prowers. Bent.
Oterof and Pueblo counties at the
Eighteenth National Irrigation Con-
gress held At Pueblo, Colorado. Ma
terial collected from these exhibits
was stored in cold and common
storage at Pueblo awaiting ship
ment to Chicago. In addition to
this matter, fair collection was
r.ade directly from the field and
shipped to Pueblo in proper time for
loading. which took place ON Novem-
ber 10th; the entire display. includ-
ing literature filling one refrigerator
car.
d. l.. Joehnck left for Chicago on
November 18th to arrange for the
preparation of the booth and placing
OF the exhibit. Everything was ia
readiness for show at p. m, Novem-
Der 18th. which was the opening hour
of the Land Show.
The Arkansas Valley booths were
Nos. s. 6, Z, and 3, Sec. -Q." The
entire length of the five booths was
fifey-two feet. six inches. by eleven
feet deep.
The Arkansas valley exhibit con-
tained the only honey display on the
main floor Of the Coliseum. This was
furnished by Mr.. Lewis Swink, though
considerably smaller than that shown
at the Irrigation Congress, 1t was ad-
mired by very large number Of visi-
tors and caused considerable inquiry.
The one other honey display was
shown on the balcony, but could not
be compared with the one in our
booth.
'Arkansas Valley Of Colorado
1t was soon discovered, judging
from remarks Of casual spectators,
that the word Arkansas affiliated the
exhibit with the state of Arkansas,
much to the dislike of those in charge
CT the work We found 1t, therefore,
necessary to add many placards
describing its location. etc, in Colo
fado. In spite of this. many remarks
were still made by visitors passing
by, viz: '.Oh this is Arkansas" Fer
this reason, those in the booth were
required to do much loud talking ex.
planning that the display was that Of
Colorado and not of Arkansas. We
thoroughly believe that in furthering
this publicity work, some action
should be taken to make that part OF
the name less conspicuous in order
to eliminate the confusion.
Those representing the Arkansas
Valley Association exclusively were
). C. Horn, D. L. Joehnck and C. A.
Challgren.
The following literature and souve-
Hlfb were ut5tliuulCu tloA tAC s&AiSy
| in approximate number:
The Arkansas Valley Of Colorado,
$1,000; The Beet Sugar Industry,
1000; Rocky Ford, Colorado. 5000;
Otero County, 300; Manzanola, 1900:
Fowler, $500; Bent County, 5000:
Prowers County, 1000; La Junta.
| 5000; Why Not Farm in Colorado.
5000; Irrigation Grown Seeds, i1,000;
Beet Sugar, 10000; Alfalfa Meal,
10000.
Most of this literature was OF con-
siderable benefit to those desiring to
talk about a definite investment, as
the information given out In the booth
proper was only of general nature.
| Free newspaper publicity was very
hard to secure and this may be at
triblted somewhat to the fact that
the Land Show was conducted under
the auspices of the Chicago Tribune