Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-08-18
co MERC|AL AIR
AGE HAS NOW
ARRIVED
New York Spends One Million
Dollars Annually in Aerial
Advertising of Sporting tx
hibitionS and Like Events.
Especial Correspondent. to Morning Journall

Especial Correspondence TO Morning Journall
New York, Aug. 15.-Tne air age,
from a commercial and practical
standpoint, has now arrived so far as
this city is concerned. and as a result
of recent developments New York now
lays claim to being the first munich
pality to make the arrival OF aerial
navigation a business factor To be
seriously considered in its various
activities. Already air space has be-
come valuable and the capital in
vested in flying as a commercial
proposition now runs into the mil
lions. The most striking illustration
OF the manner in which this city has
put upon a commercial basis an idea
which up to now has been considered
al experiment confined 10 sporting
and exhibition events is found in the
development here OF a new field of
advertising which for want of a bet
ter name must be called aerial adver-
Using. More thar a million dollars
annually. it is reported, is now being
spent ia signs n displays on the
roofs OF tall buildings which cannot
be seen from e. height of less than 275
feet above the ground. of course
some Of these signs are visible from
the top floors oil the very tallest sky
sCrapers but a larger number of them
can only be seen distinctly enough to
be understood. from an airship. Al
ready "a number OF flights have been
made across the city and II is be-
iieved that this strange form of ad-
vertising Is one OF the surest indica-
lions of the arrival Of the CONNER
cial air age. Indeed 1t Is whispered
that a number OF far-sighted men
have been quietly securing the exclu-
sive right 10 use the roofs of the
city's more prominent buildings for
advertising purposes in the belief
that within a few years they viii
bring q large financial return. Like
wise tracts OF undcveioped land IN
the outskirts of The city, which a
year ago could have been bought fof
a song, are now being held at high
prices as aeroplane manufacturers
sites which also afford a testing field.
Altogether the commercial air age
has arrived here in a name unsus-
pcCted even a score of months
No sooner had the public tension
over the condition OF Mayor Gaynor
been lessened by the favorable re-
| ports Of his condition from the at
/ tendant physicians than all sorts OF
details. some Of them even humorous
began TO erop up in connection with
his attempted assassination. Natur-
ally most 81 them have To do with
Big Bill' Edwards. formerly a Ia
nous football player and now in
' charge Of the work OF keeping the
streets of the city clean. Aside from
the fact that Big Bill is one of the
most picturesque figures In the citys
| administration. this Is naturally TO be
expected since ne II was who cap
tured and subdued the mayors as
sailant. receiving In the struggle two
bullet holes in HE coat sleeve and q
slight flesh wound in his arm. Of
late a young woman has persistentlA
haunted Edwards office demanding a
personal Interview with q big COM
missioner. As he has been absent
most Of the time her quest has proved
fruitless n Il Nss only yesterday
1 that his secretary learned the motive
81 her visits n she vas after
was q piece Of the coat sleeve through
which the bullet passed She did not