The Salt Lake herald-Republican. [volume] (Salt Lake City, Utah) 1909-1918, 1910-02-13
UTAH MOTOR CO. To
EXHIBIT TWO CARS
Packard Machines Will Form
interesting Feature at
Auto Show.
PLANS ARE OUTLINED
PROPOSE TO DEVELOP TRADE
THROUGHOUT STATE.

L. A. Bartlett of the Utah Motor
company promises that the exhibition
display of the Packard automobiles at
the coming show will be one of the
most interesting of all the features. In
speaking of the exhibit, Mr.. Bartlett
says that the display here will be
somewhat similar to the one by the
packard company at the recent New
York show.
Active work of pushing the Packard
IS 10 start in the city Immediately
AFTER the auto show. Regarding the
coming exhibit, Mr.. Bartlett said:
The feature of the exhibit is a blue
and gray Packard Thirty with limou-
sine body. The Packard Eighteen
t town car is shown as a landaulet,
trimmed IN orange and light blue. The
third car in the exhibit is a Packard
Ihlrty phaetOn, entirely in white,
with Roman gold trimmings. On ac-
count of the lack of space, the older
types of cars, with which the public is
more familiar, such as the standard
touring car and runabOut, are not
SHOWN, All three Of the exhibited cars
are exceptional examples of harmOni-
Gus and beautiful effects obtained by
the careful matching of details. The
trimmings of the enclosed cars are
especially imported materials. The in
terror of the limousine is in exact
keeping with the painting of the car,
being done in blue and gray silk bro
cade. All of the bright metal parts
are silver plated.
To Develop Trade.
It is not surprising that the Packard
company features enclosed cars, be
cause its, trade has been developed
along the line of providing fine car
rlages for those who are replacing their
previous horse eQuipageS with motor
vehicles. The manufacture of enclosed
bodies is one of the most important
features of the Packard carriage build
ing departments. In addition to the
fact that Packard enclosed bodies are
built entirely in the Packard shops
and are especially designed for Pack
ard chassis, they possess the further
with open bodies. Many purchasers
have both open and enclosed bodies for
the same Packard chassis.
There is only one quality of Packard
car, and it is made for two sizes-the
Packard Thirty and the Packard
Eighteen town car. The basis of pro-
duCtiOn of each Of these is a standard
chassis, which is adapted to several
different styles OF carriages. The
Eighteen although especially designed
for town service, is identical in
design and construction with the
Thirty The keynote Of success at
the Packard factory is that the entire
twenty-five acres OF floor space and
$500 employees are exclusively engaged
in the production of cars of one
quality.
The Packard Thirty is supplied as
a touring car, as a runabOUt as
phaetOn, with clOse-cOupled, limousine
and landaulet bodies, and with other
special enclosed bodies, such as an in
side operated coupe and a double coupe
The price of the Packard Thirty tour
ing car, in standard finish and equip
ment is $4,000. The Packard Eighteen
town car is supplied as five-passen-
ger open car, as runabout and with
limousine and landaulet bodies. The
price Of the open car in standard fin
ish and equipment is $780,