The San Francisco call., 1910-12-04


lie will rapidly increase as Christmas
Lte are practically complete, permitting
ny time later. In general merchandise
price reductions This is especially
oes. millinery, household utensils and
to The Calls advertising columns.
d. SAMUELS, stockton and O'Farrell
streets. Announce in a full page
long list Of gifts suitable for the
holidays at prices that will convince
you that this house always gives
bargains A sale in the suit depart
ment to close out all tailored suits.
values $3.50 to SIS. These goods
are sold at three different prices.
$16.T5, $22.75 and $33.75. and the
price will suit you. Millinery re-
gardless of cost; Sorosis shoes; Bat
tenberg bed sets, $3.50; Egyptian
scarfs, s4.95; hat pins, thousands of
them CSC. 1t will pay you to read
this page: it is full of Christmas
suggestions.
THE EMPORIUM. Open Saturday even
ings from now till Christmas. The
holiday features of this house absorb
most of the attention now, though
number of strong special sales in the
regular departments are made pow
erful by reduced prices. A before
Christmas clearance sale Of some 500
suits at prices ranging from SIS to
$3.50 should prove attractive.
Trimmed hats are reduced. negligees
and tea gowns are cut down, imported
evening gowns and wraps undergo
sweeping cuts and many other big
reductions hold the interest in all
the departments. Toys, jewelry.
handkerchiefs. books and thousand
81 ho,- f,,I I01f o,-ri io1a or lie
played in great variety at pleasing
prices.
O'CONNOR, MOFFATT & CO.. Post
street near Kearny. Many stirring
reduction sales will make the week
memorable at this house. There are
special bargains in tailored suits,
number of early season styles repre-
senting values up to $25 and $50
being reduced to s5 each. Other
prices on tailored suits are $40, SIS,
500, $25 and $50. One piece dresses
are third to a half off: house
dresses are reduced from $3.50 to
s175, and many very unusual re-
ductions made in separate skirts
The holiday attractions are many and
varied including gift articles in
draperies, blankets. sweaters, table
damasks, childrens winter coats,
robes. sweater vests and neckwear
for men, furs, jewelry and Christmas
handkerchiefs.
THE WHITE HOUSE. Suffer, Grant
avenue and Post. Besides calling at
tention to the toy department and in
viting early selection of articles in
tended for Christmas presents this
house presents today in it's advertise
ment on another page a long list of
Standard copyrighted books in edi-
tions de luxe at half the regular sub
scription price. The list of authors
includes the worlds most famous es-
sayists, novelists. scientists and
poets. The reductions may be judged
by one specimen representing the
works of Emerson in six de luxe vol
umes sold by subscription at $50 and
obtainable at this sale for s6.75.
PHILADELPHIA SHOE COMPANY, S25
Market Holiday footwear is 'receiv
ing extraordinary attention this week
at the store of B. Katschinski. There
is a live Santa Claus who presents a
gift to each purchaser. A very natty
walking shoe appears in a woman's
velvet calf button at $3.50. There is
a womens felt lace shoe at $1.25.
"A girls high cut collar top" button
shoe, a great novelty, at S2.25, will
become popular. There is a wide as
sortment of slippers for men, women
and children and special prices on
many new styles in children's and
infants shoes.
SWELLDOM, Grant avenue between
Post and Geary streets. A sale of
suits, dresses and coats regardless of
cost or value. Tailored suits, $40
values. for SIS; wooden dresses, $50
values, $3.50; long coats, $40 values,
$10.95; IS imported garments, some.
slightly soiled. s125, $175 and 5000
values. marked down to $35 the gar
ment and take your choice, but shop
early.
BRITAIN & CO., Market and Mason
streets. Suggestions for many ap-
propriate as we'll as practical holiday
gifts are contained in the advertise
ment of this house on another page
of this paper. The list published,
with reduced prices on the various
articles, comprises various articles of
household use and ornament There
are oil heaters and electric lamps;
cut glass and silver ware, dinner sets
and toilet sets, and hundreds of other
beautiful and useful articles for the
home.
GANTNER &c MATTERN, Grant avenue
and PostNstreet. A very seasona BILE
sale of knit goods, embracing every
article of knit apparel for men,
women and children starts Monday
at this house. The prices are low
the assortment is wide and the quail
ity of the goods. the well known
Gantner g. Mattern quality. Specific
mention of the articles and the prices
are contained in the advertisement
on another page of this issue.
GREATER SAN FRANCISCO CLOAK
COMPANY, Market at Taylor The
reduction sale continues at this
house Suits that sold for $25 are
now marked down to $40. Suits that
sold up to s35 are now reduced to
S16.75. $50 suits are SIS. $50 suits
are $3.50. s45 suits are s1975 Suits
that sold UP to $50 are now 1878
Many other reductions are listed in
cloth and caracul coats. cloth and lin
gerie dresses and shirt waists.
L. MAGNIN & CO., Grant avenue and
Geary street. Many special offerings
this week at this house. Black satin
bags formerly sold at $3.50 are re-
dueed to S29S; silk petticoats regu-
lar $3.50 values, are priced at $3.50