The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-11-08
THAT It PAYS
TO ADVERTISE
PROVEN TRUE
OLD AXIOM VERIFIED IN SUCCESS
or PENSACOLA INTERSTATE
FAIR-ANoTHER APPEAL FOR
ACCOMMODATION OF FAIR VS.
IToRs-oREAT THRoNos De.
sPeAk UNPRECEDENTED sue.
cgaa.

On the streets of Pensacola ycster.
day and last night, were hundreds OF
visitors to the city. The same number
and more will be In the city today ana
throughout the remainder Of the fair.
Many last night had dihlculty to hnd
lodgings and many were late IN re.
firing on this account. Therefore. IL
- again urged that all who can POS
sibly spare rooms for this week, COM
muuicate with the information bureau
Of the Pensacola Interstate Fair, At
the Imperial Cigar Store. Brent build
ing, leaving their names ana adj
dresses. .
such information can also be left
With the fair management on the
grounds. This department has been
appealed to repeatedly since yesterday
morning and It has been instrumental
IN supplying many with lodgings for
the night. But the crowd already In
the city IL expected to be even great.
ly augmented, Vi ntil the close OF the
fair, and 1t Il . problem a. 70 how TO
care for all Of the applications Tor
The crowds that attended the open.
ing Of the fair came up to the most
sanguine expectations OF the manage
ment. Reports of crowds for the re-
mainder Of the week are growing more
md more favorable. In fact. the man.
agemeut Of the fair Ut no time, even
within the past few days, anticipated
the rush to the Deep Water City and
20 the fair grounds that has taken
place.
There are two reasons for the
aumerical success Of the undertaking.
First, II was advertised better and
more extensively than any other STINT
lar event ever pulled Oh In West Flor
ida. The second reason lies In the
merit Of the fair, in its every depart
ment, for without merit no enterprise
can be q complete success. however
strongly Il might be advertised. Man
ager 9torrs and the omcials, directors,
ETC.. Of the fair nrst saw that the st'
fractions would be here and next that
tho enterprise was sufficiently adver.
tised In keeping with Its proportions.
At the beginning Of the prepare
tions for the fair publicity bureau
was organised, comprised OF capable
and experienced advertisers and
. capable press agent was procured.
Page ads. Of the big event were
written and printed In practically
every Newspaper In West Florida and
Southern Alabama and ads. Of less
sise were printed IN hundreds Of news.
Doporu through the south.
The committee having in charge the
transportation feature, next got busy
and procured the lowest railway and
steamer rates that ever prevailed In
West Florida. These great transpor.
tation companies thereby becoming IN
terested also did much to advertise the
- hal ~ @tc
From this source thousands Of circu.
lars were printed and distributed
throughout this part Of the south, an
nouncing the fair. its many attractions
and the extremely low rates.
In procuring the splendid list OF
FREQ attractions, the fair management
was especially fortunate In engaging
N. A. TONY Nassr, with his famous
airship "Nassr IT,. This airship ID
scheduled to make it, drst dight to
day.
II will not only be the FIRST time
that man bird" will have been seen
In Pensacola, but it will be the first
flight for the entire state Of Florida
South Alabama and South Georgia
Thus Pensacola and West Florida vii
again lead the state In INTRODUCING the
latest novelties.
This attraction alone brought hun
dreds Of people to the fair and whiie
its presence here Is at an enormous
expense. It furnishes, an advertising
medium for the fair. that establishes
4 as the gigantic undertaking that
Il II.
Thus is the Pensacola Interstate
Fair success from numerical stand
point and from an advertising stand
point, and thus Is the axiom, at pays
60 advertise" again verified.