The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1910-01-29

turns" and the consequent low prices
Of the city shops. as well as to elimi
nate the slow sellers and big remain
ders which accumulated and cut pro
fits under the old longrange methods
Of stocking up
Swift. cheap. dependable freight dc
4 liveries by the traction roads is the
determining factor here. The goods
he buys In Indianapolis Thursday after
noon viii be waiting Friday morning
at lis home station. On that he can
/ count No danger, then, that the sale
he plans 10 advertise will need post
ponement because Of delay in receiv-
ing the goods or that his local com
( petitors can beat him In making first
display Of the novelty
Recorders. also come with like speed
No compulsion. therefore to buy more
than a weeks supply Or enough to test
his customers inclination 10 follow the
urban fancy with no greater tax on
his cash or credit. this practice Of buy
ing small lots and re-ordering at fre.
quent als-impractieable before
the coming OF the enables
the country dealer to extend his lines
and give his trade something like the
wider choice the city stores find their
greatest magnet and surest stimulant
to the mood Of buying
The express service on passenger
cars Is the emergency resource of the
country dealer Al closing time. he
learns that his stock IN certain line
has run below the limit Of probable
demand on The morrow. He mails an
order 10 his iobher. accordingly, before
going home The iobber. as part Of
the interurban order OF things, re.
ceiyes the letter on special seven
thirty mail delivery TO the Wholesale
district-the postoffices concession 10
the traction impetus in business An
early gang ia the shipping room 10
pack the trolley orders a special wag-
on to hurry them to the traction ter
mlnal to catch the 3 o'clock cars and
the goods are on the dealers shelves
before noon at The latest.
Or the necessity may be more mr.
t-may not develop until Re has
opened his store in the morning. A
February thaw may send dozen farm
ets into his place on Saturday morn
Ing clamoring for heavy over-shoes.
He has four or five pairs; but ne needs
six or even more specific sizes. He
gets his iobber by telephone. the latter
absorbing the tolls, and orders the
shoes sent out on the ten O'Clock car
He can promise his customers that
they VIII have them BY two O'clock
and they are satisfied TO wait.
Again, the harvest season being on
farmer telephones for pulley or
cog to replace one broken The dealer
hasn't it in stock: SO Ne telephones
to The supply house to forward It BY
the first car. not to his store but TO
the customer waiting at the nearest
wayside station IN like manner the
dry goods merchant telephones for the
silk. linen or lace OF witch he has
an insufficient quantity to supply a
customers needs. the umbrellas which
premature spring and It's incident
rainstorms make suddenly saiable; the
jeweler telephones for thesbracelet. the
ring. the clock which be saw on his
last trip to the Wholesale house: The
milliner orders the special shade and
shape OF haf. the plumes on flowers
which a customer insists on having:
the furniture man calls for that very
same chair in the fumed oak or ma
hogany finish desired by particular
customer. the druggist procures the
remedy too rarely requested to be car
ried IN stock; the grocer swamped BY
"a too-successful sale can secure any
thing from barred OF sugar or case
Of the newest kind Of corn flakes to
hampers OF celery or boxes OF oranges
This would seem hand-to-mouth mer
chandlzing actually II Is intelligent
use OF a highly efficient engine Of
transportation to speed up distribution,
to enable one dollar 20 do the work
formerly allotted to three. to shorten
the roundabout journey from factory 10
consumer,to make ,ae iobbers stock
room what Il should be--a handy an
mex to the retailers store. the reserve
power in his business
As matter OF fact. staple commodi-
ties are not bought thus by telephone
or shipped By traction express ex
cept in urgent cases. The canny deal
er buys these. as always. IN lots as
large as his capital permits when the
market is down. and limits his use OF
the interurban express TO the commodt