The Chanute times. [volume] (Chanute, Kan.) 1897-1913, 1910-12-02
"Put Your Ads In Your
NEWSPAPERS "

display "a ycu place 'h one cornSr Vi
them can pay for. They sometimes say
nice things about YOU, and often
they dent say things about you which
are not nice, Tue newspapers are
the best advertisement city or a
group of business men possesses
This was the text of little lay
Sc mon preached to l5o represe ntative
business men of Kansas City, Kas
last night at banquet at the Grand
hotel by j. W. Rohinson, a business
man Of Topeka, who told about the
system used by the representative
firms of that city ia doing away with
the advertising ahu3es forced On the
merchants by lodges, churches and
othe organizations in the form of
subscriptions and advertising pro-
grammes. The business men were
so impressed by his talk that an
organization similar TO that In
Topeka is TO be formed,
"We formed our association seven
years ago at committee meeting OF
! the Commercial club" Mr. Robinson
said. Each member Of the COM
+ mittee present had been held up that
day for from IS to $40 each by some
organization for advertising space 10
, programm me for a social or something
OF the kind. We decided right there
, to eliminate Objectionable adverti ing
, and public subscriptions from our
daily business life, and after dividing
advertising under the heads of legi'i-
a mate and illegitimate, we decided
n thai outside of the newspapers 95 pei
4 cent of 1t was illegitmate.
s 1--WE formed An association OF
representative business men, aud now
when a committee from church
lndge or other social or vic organiZ 4
lions comes into our business houses
G foe subscriptions or TO sch space IL
g an advertising programme we retel
them to Il secretary, whom we pay tt
= ook up such requests. If the propo-
S slion + a gOOd one we subscribe tt
It. hut the 0serchants are not bothered
- 3 solicitors OF -tuf0ed" to give money
tor ADVERTISING which does not brlnl
results, by ttle fear that cOmpetit0
. down Lhe street will get into tht
h good graces Cf the solicitors ny givin.
y mO0ey
4-in Topeka it used to be that ;
s lodge, which had a deposit in bant
:, would go TO the officials Of the 10
u SrItuJl0u with d programme and they
t either bad To take So or $40 Of adver
0 Using or TO lose the account, and by
e cakiDg the Subscription the bank
iii ;ials gave The solicitors leverag
Du every other bank 10 town. We dt
/, reat deal Of charity work at q
q mall c,St TO each member OF The
nrgdrization, and we are about th'
only phiionGhropIc organization
kuOw Of that s,not always broke.
d 'Tn the case of a puoIic enterprise
O uKe building new Y. NJ. 9 A. tuiId
Ins We pledge ourselves TO give $1,000
for instaLcs, provided the soliciting
t committee raises like amount from
e The business ntn who are not mem
n bers of the organlz ition. One mem
per IF our association whose annua
assessment is S24, found that he wa'
,aviug So much in the first month
=, ty cur plan that he wrote the secre
, tary and wanted to seud an addtiona
B24 10 the fund. We never nave les
= than S10,0 in our treasury, ant
=. never have we failed to contribute
: literally to every public enterprise
-uch as street fairs, conventions an(
all forms OF .hariiy. We allow ou
members TO advertise in any legiti
mate newspaper, Ia The city director.
n aud 10 Contribute To the PrOvideG
|, Association, luj we ti1e them If W,
n. catch them advertising IN th,
sr 'illegitimate' forms"
10 Nj. Robinson tod Of one eight
i. page programme gotten up by sucia
ar organ ziLiou which cOuIaiued $40I
,s worth of advertising bought by tn'
Q. merchants. The programme was To-
If du ENTERTAINMENT aud ice cIeau
J. social, but il raiued and tue promo
1. tets of Tue scheme ouhd fifty gallons
Of ice cream melting on their hands
aud none of the merchants advertis-
rug matter was circulated. He estl
= mated that the school, lodge, chufcl
aud other advertising bought by thC
merchants of Topeka c. SIS them nov
y, just 10 per cent OF what it used Il
p cost under Lhe old form, but h. sale
d he money used in that direction
ow did mo t good for the OrganiZa
=. tIous aud was mare efficient from The
merchants standpoint than undel
the old method,
II The business men OF Kansas City
Nru,,. Al