The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-20
SHOE STYLES FOR
SEASON A SECRET

Boston. Mass, Sept. 2o.-New Eng
lands busy shoe and slipper factories,
more than 500 in number, are all ready
to place before the 9O.OO0,OOO people of
the United States and e few others
their sample lines or up-to-date fall
footwear.
Statesmen are starting out with them
to the retail trade of the country. Some
statesmen, particularly those who go
to the Pacific coast and to the south
west, have already started. Most Of
the statesmen who visit the middle
west usually start in September.
New Englanders, according to The
Lynn Daily Item, will endeavor to
demonstrate to the shoe buyers of the
country, during the 1911 trade, much
more forcibly than they ever did be-
fore, the fact that they lead the coun-
try in the creation of new and stylish
footwear. This applies to the mems
trade as we'll as the women's trade,
IN which Lynn manufacturers are
chiefly interested.
Many Materials Used.
So many different materials are be-
ing used in spring and summer sam
pies that the sample section Of the
cutting rooms have looked like the
workroom Of fashionable dressmal1-
ers just before Easter time.
Patent leather shoes are here to stay.
Every Lynn manufacturer has patent
leather shoes in his sample line, Tan
shoes, both Russia calf and glazed kid,
will
mer, or number OF Lynn manufac-
turers have made an error in their
forecasts. Some of the large kid leath-
er merchants are carrying on an ex-
tensive advertising campaign to boom
tan kid shoes for next summer This
campaign will, Of course, help the
manufacturers chiefly.
Black velvet is very much in vogue
this fall. New York city Is crazy over
black velvet boots. Manufacturers ex-
pect that black velvet boots will be
wanted by retailers in all the large
cities of the country next spring. Some
believe that black velvet pumps will
be the leading novelty IF the summer
trade az 1911. Others fear that black
velvet may look too warm for the sum-
mer time. So they have added white,
tan and gray velvet to their lines.
White shoes will be featured by sew
eral Lynn statesmen for the next hot
weather trade. They have pumps, ties
ard oxfords Of white buck, oOze and
suede leathers. and OF white canvas
and white velvet as we'll as white
corkscrew cloth.
Black corkscrew cloth shoes are sta
pie this fall. 1t is expected that they
will sell next spring as we'll as ever
and also that white and black cork
screw cloth top low cut shoes will sell
next spring and summer.
Gray shoes have sold to some extent
this summer, and gray shoes of cloth
and leather wilI be in the sample lines
for 1911.
Likely Radical Designs.
There is no doubt but leading Lynn
firms have made some radical depart
ures in the designing of new styles in
footwear. The large business enjoyed
by the lasttnakers and the pattern
makers proves this. But these manu-
facturers, like the shoe manufacturers
decline to state what their new styles
are, Indeed, this campaign for trade
is carried on with almost as much Sc
crecy as Is a plan of an invasion Of an
enemy's country in time of war.
Their purpose in so doing is to pre-
vent rival manufacturers from copying
their styles, until customers have seen
them, and have placed orders for
them. Then it will be trifle too late
for the westerners to copy them, and
New England manufacturers will have
gained an important advantage in
their effot1s to combat western com
petition.
1t Is known, however, in a general
way, that Lynn manufacturers have a |
large number Of new lasts and pat
terms and thsS they are using a great
CIR variety Of leather and cloth and
Shoe adornments than in any earlier |
season. Yet 1t Is believed that their |
styles are not sensational. They are
seeking TO produce fine, conservative |
shoes, for the present trend of fashion |
the country over is along conservative |
lines
Apparently the pump. the regular |
pump, will be the star of styles in |
women's shoes fer the spring and sum- |
mer Of 1911. The new pump is diff |
ferent from the pump which has been
in fashion. 1t Is the perfect pump |
some manufacturers have the courage |
to say. They have taken UNUSUAL pains |
to create this perfect pump, for they |
have experimental with new lasts and |
they have made the patternmakers