Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1910-08-20
fsnerinl corresnondence.)

ONDON, Aug. 1l.-One OF the
most singular of the prerogatives
Lof British sovereignty King
George has not yet begun to ex-
ercise And the question OF how he
will use II when he does begin to eN-
ercise II is Just now causing much
anxiety TO many British shopkeepers
and tradesmen. especially in that most
fashionable of London's shopping
thoroughfares, Bond street, where roy
al patronage counts for so much.
By this particular prerogative his
majesty Ia vested with powers which
make him. by means of royal warrants,
the most potent of advertising agents
In the United Kingdom. II is onc Of
the very few prerogatives remaining
10 the crown which can be exercised
without the consent OF the prime min
ister or parliament. II is a matter In
which the king really plays the role OF
the boss and not-as he most often
does-thet OF the bossed.
In old time royal warrants have
played a big part I'm English history.
They have enabled kings to confiscate
biz estates and get troublesome heads
chopped on. But In these days of tri-
umphant democracy and bridled Sow
erelgnty the only royal warrants which
the king can issue, without saying "by
your leave" TO some representative OF
The people, are those which boom the
pet wares of some favorite tradesman.
MANY ROYAL WARRANTS.
King Edward, during his brief reign,
Issued these much, coveted species OF
royal warrants lavishly. He granted no
less than $40 of them. They covered
every variety of commodity and prod
Vet from walking sticks to whisky.
nom Bath buns to brandy; from mar
malade to motor cars.
The tradesman's royal warrant Is not
an imposing document. In size IL is not
inuch larger than a sheet of foolscap.
y can only be read at close range.
Even when displayed In a gold frame
N shop window IL does not make
much Of a show. II the tradesman
were restricted TO that method of ma
hhe II known that he enjoyed the
patronage OF his majesty II would
npunt Tor little AZ an advertisement
ssut II carries with II other privileges.
Nhlet OF them Is that of displaying the
ssvya arns-the lion and the unicorn
nshtlng for the crown-in big and sor-
seous style over the shop front and
proclairiing. in the most fiamboyant
xarlet and gold enameled letters that
by special appointment he is "pur-
yteyor OF dried fish, Jam. boots and
snoes hats--or whatever may be his
sspeoial llne-"to his majesty the king
furthermore he Is entitled TO make
" same announcement, accompanied
an engraving OF the royal arms, on
us OIL heads and letter heads.
~ might strike some folk that this Is
tIuhg The emblem Of the ruler of the
.ssest empire on earth To n rather
uuase and sordid use. But England
uas been called a nation of shopkeep-
~ ana II Is natural that shopkeepers
SHOULD seek to make OF royalty a pay
ing asset Even In enlightened Ameri-
for trade
BAIT FOR SWELLDOM.
Ihere can be no doubt that the pos
s9n 81 royal warrants. with the
privilege they confer Of displaying the
,vyal arms. pays handsomely as an ad-
rN'usement. II Is the sort Of bait at
wineh sweldom bites To American
VISITORS especially the royal arms prove
sreat attraction. They like 70 buy
buy '' puys-or IL supPoseu 10
,h'hd street owes It's distinction as
~ e most fashionable of London shop
lug lug streets to the liberality with which
ne warrants have been bestowed on
NJ, ssoopkeepers there established. In
a.. thls former favorite haunt OF
Ssu hrummel and his coterie OF dan
y very unattractive street IL
sor'' row and dingy. Its buildings are
fofi-Wr and depressing Some notable
~. hFed In Bond street i'm the days
81 y was turned into "A shopping
49, ,a"d'r the patronage OF royalty.
- hamilton. to whom Lord Nelson
IA. ",npletely and abjectly surrendered
M. "Heetions. resided at No $50 for a
nor, no. Her beauty stii survives in "a
ryttraits of her nv Romnev Nelson
Il \, MS dying breath commended her
try e care OF his country. His cOun-
h 'epudiated the charge and she died
poverty. Her former abode con-