Evening journal., 1910-10-12
IMPROVEMENTS
AT BIG STORE
Smith-ZOIIinger Company
Makes Plans for the Fall
and Winter Season

The fall and winter season will be
extremely busy at the Smith-zollip-
ger store at Fourth and Market
streets, the successor to w. H. Smith
& Co., many changes having been
made in the interior and exterior OF
the store building 20 meet the re-
qulrements Of the most up-to-date
merchandising and to have the people
of Wilmington feel that every effort
would be made to supI ly their wants
in satisfactory manner. In this
effort it is the hope Of the now nun
agement that they will be endorsed by
the support Of the people and that less
trade will go out to the nearby large
ccnicls. II is the intention Of the
management to make this store a fac
tor i'm the future Of Wilmington, as
it is at present, and If encouraged, TO
add new departments from time to
time and make Il trading center that
will compare fayorably with the larg-
er city stores.
On the main or first floor, the center
counter and shelving have been taken
out and remodelcd with up-to-date
show cases, with all the latest inn
provements and with a representative
showing Of everything in women's
furnishings. including small jewelry,
ribbons and leather goods.
Following this comes the toilet
goods department furnished with ne~
/ fixtures and filled with leading and de-
sirable makes of toilet goods at mod
crate prices. On the north Is the new
glove department equipped with the
newest styles OF the most celebrated
es ol fiH and fabric gloves. where
ladies can be fitted promptly and COM
fortably. I'm addition to the other de-
partments on this floor, there has been
added a new art and needlework de-
partmcnt I'm the immediate charge OF
w. II. Clay, ably assisted as head of
the department by Miss Annie j. Col
Inns and Mrs Lillian Pierson. This
department will be complete In every
detail and everything supplied to make
shopping n pleasure.
The second floor has been entirely
remOdeled. Commencing with the
cloak department new fitting and
salesrooms have been installed, new
mirrors, shelving and fixtures placed
throughout, with the department in
charge OF Henry Hageman an eXper-
fenced cloak and suit man who has
had successful charge OF a large cloak
and suit department of the Rurode
Dry Goods Store OF Fort Wayne, Ind,
and w. II. Zollinger & Co, Canton, o..
II is the intention of the management
to make this department the best in
this section of the country. Mr. Hage-
mems experience is such that the de-
partment will be equipped with the
| best models OF style from the leading
manufacturers and importers in New
York, at all times.
The intimate connection with th'
Canton and Allentown stores will en-
able the department to go into tn
market at all times on the same basi
as the largest stores in Philadelphi
and New York, their combined buy
ing power putting them on an equa
basis
The basement has also shared In tn
alteration and henovating. In con
nection with the domestics, linens an
blankets, there will be an under-price
basement under direct charge of Jess
II. Horner. With these importan
changes, the patrons will continue {
see the familiar faces Of w. H. Smit'
and G. Sellers Smith there constant
ly to see that everybody is receiving
the best service that this store ca
offer Many OF the former sales pee
pie in addition to others will be in at
tendance, to give Gll who visit thi
store every attention and courtes
/ nncefh1a