Edgefield advertiser. [volume] (Edgefield, S.C.) 1836-current, 1910-05-04
HELPS THE EDITOR.
Messages. FROM Kirgs and
Presidents to Publish rs.
PRESS TREMENDOUS PsWFR."

Ale ASSUCldlSu I1S=S Gltu t-S fAAACii
can Newspaper Publ hers Assoc;2-
tion Banquet Togesfer-A &c, the
Humorist, Makes Notable Address.
New York, Spccial.-An interesting
feature of tie joint banquet i'll New
York Thursday cvcE:ag CT The As
ISOLATED Press and the American
Newspaper Publishers Association
was the receipt in the banquet room
at the WalGorf-Asicria during the
progress CT the dinner Of some
twenty-five or thirty c~ablegrams OF
coug~ratulation from all parts of the
world. These messages were cent by
crowned heads, presidents of re.
publics, prime ministers and promi-
nent statesmen from the four corners
Of the globe and expressed the send
ers' views Of the American press.
Following is from Mr.. Roosevelt:
"The American Press:
"Brussels, April %.
III send you my hearty regards.
1t is unnecessary 10 say anything
about the enormous power Of the
press. The wise exercises whereof
is not only an essential for the nation
but an essential 10 the perpetuity OF
the press itself. With best wishes
to those uron whom rests the heavy
responsibility Of using that tremen-
dous power Alright, | am, sincerely
yours,
"TIIEODORE ROOSEVELT"
George Ade Gelieverd a brief ,ad-
dress on "Hclping the Editor" Mr..
AIDE said:
"The A. P. is a great institution.
My out-of-town assignment was usu-
ally given to me in the following
words: Send in a good story, the A.
P. will cover the facts.
"Every man who has not tried it
thinks that he can edit a newspaper,
write a comic opera and manage a
hotel. l still believe that / know a
lot about the hotel business.
Everybody wants to help the edi-
tor. Not as regards cheaper wood
pulp or keeping down the payroll but
with suggestions for filing up the pa
per. Most people still believe that
every newspaper must hustle to get
enough copy to separate the adver-
tiscmcnts.
"The first newspaper with which l
was associated came out every Thurs
day from a room over a hardware
store. The fires of civil war were
still smoldering. 1ndiana's chief oc-
cupation was politics. Nearly every
man was voting as he shot, and some
Of them a good deal oftencr. Our
Office equipment consisted of n WASH
ington h%ahd-press, a foot-power job
press, a perennial towel and a few
fonts of type-mostly italics. All,
but we had an editor!
"The old-time editor, the one we
all read about who stamped his in
dividuality on every issue of his
paper and didn't bother about the
press-work, do you remember what
he called a man if he didn't care
much for him9 He didn't call him
a mollycoddle or an insurgent or a
malefactor or an undesirable. He
said that the man was a poltroon, a
hell-hound, a pusilanimous liar, an un-
n,itigated horse-thief, a jackal, a mar
plot, a caitilf, a reptile, q viper, q
cur and a whelp. Here are a lot of
valuable expressive words that are
gradually being eliminated from our
vocabulary because the editors Of to-
day, stepped in commercialism, have
abandoned the methods of William
F. Storey and accepted the leader
ship Of Edward W. Box.
"Also the newspapers of today are
criticized because they are kind to
the big advertiser. l think news.
papers are somewhat under the domi-
nation of the Gig advertiser. In fact
the big advertiser has got them SO
worked up that many Of them want
to run him for q third term.
~ read not long ago that down in
Brown county, Indiana, the front
room Of the county poor-house, q
large, cheerful apartment with south
ern exposure and plants in the win
dows is occupied by q nan who for
many years conducted a newspaper
that pleased everybody. On the other
hand, it's hard to be successful with
out Disappointing some Of your best
friends. So if you can't please all
your critics do the next best thing
and please your subscribers.
Another Ganitol CRATER cniltu