El Paso herald. (El Paso, Tex.) 1901-1931, 1910-01-08

fend themselves from the printers and
others.
The Sin Wan Pao has a circulation Of
about twenty thousand, but this is
equal to more than one hundred thous-
and in the United States, because every
copy OF a Chinese newspaper is sold
over and over again. 1t first goes to
the rich, who use 1t for the morning.
in the afternoon the boys call for it and
sell it again. In the. morning it is
worth IA cash. or about one-half cent
American. In the afternoon it will
bring a quarter Of q cent and the next
day perhaps half that. Every copy is
supposed TO reach five different fami
lies. So that. as Far as the advertise
ments are concerned, it touches five
times as many people as United States
Journal
But come with me into the compos-
ing rooms and see how Chinese news
paper is made. The printers work in
pens made of type cases, which rest on
the ground and rise high above their
heads. The cases slope backward and
each contains thousands of lead charac-
tiers. The types are thicker than ours,
but not so tall. They are made in the
establishment. and boys are kept busy
day in and day out casting new type for
the paper. Some of the dailies are now
putting in stereotyping outfits and
the Sin Wan Pao is cast in cylinders
just like an American newspaper. II
is run off on a rotary press, which
prints 10000 an hour 1t goes to press
at o'clock in the morning and has
telegraphic news up to that hour.
The paper used by the Chinese jour
mails is thinner and better than ours.
This is necessarily so, as many of the
characters are black, and they hold ink
like a sponge. The advertisers often
want white letters on a black back
ground, and the paper must be good
or the ink viii show through. The Sin
Wan Pao is now using a glazed onion
skin paper, which is made of Norwe
ket II looks as though il were
CREASED.
How the Papers Look.
I wish l could show you one OF
these new Chinese newspapers. The
Sin Wan Pao, when spread out. would
cover a big double bed 1t is divided
up into pages or sections, each of about
the size and shape of a gentleman's
handkerchief. The printing is done only
on one side of the sheet. and the whole
is a collection of the characters such
as are used on the tea boxes, with car
toons. the electros and wood cuts OF
advertisements scattered through here
and there.
The paper begins at the back and
one reads up and down the columns in
stead OF across them, as with us. The
first page Is taken up with the title
and important advertisements. This
space commands the highest prices. and
the ads" upon it bring three times
as much as those on the inside Of the
paper The second page has the table
of contests. and the imperial edicts tel
egraphed from Picking, while the third
has heavy editorials on leading ques-
lions. Further over there are special
kilograms from all parts OF China, and
still further important news and cor
The Chinese news has
the first place, and local kilograms
often crowd out the cables. The paper
has also law reports, translations from
the foreign newspapers. personal COS
sip and even fashion notes. / am told
that its advertising is steadily increas-
ing and that the Chinese are beginning
20 appreciate the value Of newspaper
Tor selling goods. There are many Chi
nese patent medicines, and such adver-
easements may be seen in every jour
nal
Pntent Medicines for Bound Feet.
IN one of the interior papers Of a
Few DAYS ago 1 saw medicine for bound
rect advertised. It was displayed with
a scare head. and with faces sad and
5oyIuI, labeled Before and after tax
hg. The translation read:
Our Lily Print Powder has been
sold for many years, and it is niracu-
lous IN Its effects. BY its use the
loot can be bound tight without pain
iuliy swelling, and yet can be easily |
brought 10 narrow point. Price per