The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-05-08

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ugly looking ould spalpeen that ye
are" she shouted at the clerk. On
my, Pat she kicked UP the devils
own row before We could get her tc
quiet down, and allow us to explain
that it was only a mistake abou: the
change, and the way she glared a.
me shure then it was meseli that
thought that l was in for q tongue
flashing to, but no, she spared me,
but the piece of her mind that she
gave the clerk was something terri
Bile. 1t was all Strengthened up after
while, and out of the store she
walked swearing that divil a bit
would she darken it's doors agin in a
hurry. No look at the fix l was in.
Over an hour an a half buying a
half dozen handkerchiefs, l missed
my train to the picnic Of the Ancient
Order of Hibernians, and although It
was an awful surprise to me to find
that the Widow had such a terrible
temper, and l suppose l ought to be
glad for having found out what
temper she had before it was too
late, but to tell you the truth Pat
don't know whether I'm glad or
sorry. l felt sort of glad at the time,
because her temper sort of took me
breath away, I was so surprised; but
as ] look back / sort of feel sorry
now that I felt glad when it al nap
pened. Oh, l don't know what l am
talking about at all, at all! Anyway
can't get the Widow to even give
me a civil look any more, and as you
have been telling me from time to
time, the little pocket check book
would have saved me all that trouble,
and l would have gone to the pic
mic, and who knows the Widow and
myself-Oh well, it's all in a life
time. But there is wan thing I am
sure of and that is, it's the litt'e
pocket check book I'll be after using
in the future to pay me bills wild.
The first of those two stories was
heaoed He paid the same bill twice."
the second, THE change was not
| to his liking" In the same manner
short stories can be written about
the advantages of the Saving Depart
| ment. He never cares to wander
from his own fireside", and write
about the man who did not believe
in banks, who kept his money hidden
at home, and was afraid to go any
distance away from his treasure. HE
bad money, to burn write about the
farmer who had the savings of years
destroyed when his house caught fire
In each Of the last named stories the
advantage of depositing in the Savings
Department. Interest paid and the
availability of the money at all times
must be thoroughly explained. In the
same manner the other departures
of the bank can be advertised. A
number of articles could be written
on, How a good bank helps com
munity," THE advantages to be de-
rived from having a bank connection -
"An examination by Uncle SAM
"Goternment supervision of National
Banks" Any country paper will print
this style of advertising for one and
a half or two cents per line
This will bring your weekly ad of one
hundred to one hundred and twenty
five lines to from one dollar and seven
ty-five cents to two dollars and a half
per week Now the written or print
ed Advertisements, be it in the form
of story, street car card, or any
of the numerous forms of advertising
used, is only the beginning of an
advertising campaign. 1t ends when
the prospective depositor attracted
and convinced by your advertisement,
that he needs a bank connection Uf
some kind, visits your bank, receives
the treatment that he was led to be-
lieve he would receive, from reading
your Advertisement, transacts his bust
ness, and leaves the bank happy in
the knowledge that he has made a
powerful friend for himself by open
ing an account with your bank. We
all agree that pleased customer is
after all the best advertisement that
any bank can have, it is attractive, in
teresting, and convincing, It brings
your prospect inside the bank doors,
now 1t is up to the officers and tel
lers. The campaign might be said
to be three quarters over and ought
to be a big success. The chances
are that If your prospect came 70
lopen an account, he will accomplish
what he started out to do, and you
will receive his money, but will YOU
succeed in making him feel at home
IN your bank? Will you succeed n
sending him home as enthusiastic
about your bank as you would like
him to be, and as he ought to be in
order that you may get the full fruits
of your advertising Campaign? Il
sometimes happens through the ina
bility of the officer or teller to pat
himself in the place Of the prospect,
that the bank falls short in thorou- h
lily satisfying the new depositor. I'll
cite an instance This farmer WIS
attracted to the bank through read
ing the attractive and convincing ad-
vertisement: he had Six Hundred Dol
lars TO deposit, and he wished to
deposit this amount in the Saings
DEPARTMENT. It was the first deposit
that he ever made. The bank and
everything connected with it was
strange to him but he had read that
he would be welcome. made to feel at
home. He approaches one OF the