Newark evening star and Newark advertiser., 1910-09-05
MASTODON|C CAKE
TYP|F|ES HAHNE'S
52NO BIRTHDAY
Two Weeks Celebration of New
Jerseys Greatest Store
Begins Tomorrow.

vi oioPAdy Ill IHe foyer at the main
entrance to Hahne & Co.'s mammoth
store building is a gigantic birthday
cake, four stories in height, decked
with fifty-two electric candles and sur
mounted by a statuette of Mercury Of
the Winged Feet
This cake is symbolic of the Hahne
store and business In Its present stage
or development 1t was constructed in
celebration of the f1fty-second birthday
OF Hahne & Co. Ten years ago, a year
before the great block of buildings
which houses this mammoth mercantile
enterprise was built, birthday cake
which faithfully mirrored conditions
would have been but fraction the
size of the present mastodonic confec-
ton, for in those ten years the business
has been enormously developed.
They said when this building was
constructed nine years ago." said one
of the executives, that we were just
about ten years ahead of the times, but
the statement must have been errone-
Gus or we would now find ourselves
many, many years ahead of our times"
In common with those American
cities, with Newark well up toward the
top of the list, which are just now re-
joicing in phenomenal growth during
the past ten years, Hahne & Co. for
two weeks will celebrate with its
patrons its own growth. Then the
great cake is to be cut up into $4,000
pieces, which will be distributed as
souvenirs.
Talent at Concerts.
The store building, a small city in
itself has been beautifully decorated
for the occasion, and splendid concerts
in which artists of national reputation
will participate will be given every af-
ternoon and evening. During the first
week Victors Imperial Band will play
afternoon and evening. Miss Ada
Meade, of Mile. Modiste'' fame,
and now with the Aborn forces, is to
be the soloist at these concerts this
week. The band program follows:
March,. ION to Victory" Rossi; over
tures "Egmont," Beethoven; selection,
popular songs, Mills; potpourri, "I
Pagliacci' (by general request), Leon
cavallo; concert waltz, Invitation to the
Dance" Weber; Dance of the Houris"
and gallop finale from La Gioconda,"
Ponchielli; descriptive, "Salome,"
Lampe; act, Carmen Bizet; chorus
from 81 Lombardi," Verdi; "Trau-
Merei," Schumann; overture, Morning,
Noon and Night in Vienna" Won
Suppe; national airs, "The Sunny
South Lampe.
During the second week of the cele-
bration the following well-known art
lists will be heard morning and after
noon: Miss Charlotte Moore, violinist;
Miss Mary Lansing, contralto of the
First Baptist Church. Of New York.
Moses Seligson, pianist: w. Paulding
De Nike, 'cellist, and Leroy Moon, on
the autotone.
While today is actually Hahne & Co. Is
f1fty-second birthday the celebration
does not begin until tomorrow, in defer
ence to the holiday. A street parade in
which will be included the one hundred
wagons and automobiles used by the
company, will mark the beginning of
the official rejoicing.
Upon so festive an occasion as a
birthday and particularly one past thu
half-century mark, a little retrospoction
is not only justifiable, but interesting.
Officials of Hahne & Co. arc proud to
revive the fact that this great modern
business had its beginning in little
bird store at Brood street and Central
avenue, of which Julius Hahno was
proprietor. This business grew and ex-
rauded until it was found necessary at
regular intervals to house it in more
commodicus quarters.
In 1901 the clmax-up to date-was
reached, with the present building, one
of the finest homes of a retail business
in America, built throughout "of brick,
stone and steel, with a frontage of $50
feet on Broad street, 275 feet on New
street and 200 feet on Halsey street
The extreme length of the building is
450 feet. 1t boasts over 700 feet of
show window space 275, 900 feet highly
polished oak counters and shelving and
more than a mile of glass cases, illumi-
mated with electric lights" to quote the
statistician of the store.
Employ 1000 Persons.
Hahne & Co. employs over 1000 per-
sons The building is. to quote the sta
tistician again, "as nearly f1reproof as 1t
can be made. 1t is equipped with an
automatic sprinkler system, has iron
stairways, elevator cars of iron, and
has numerous exits. There are ten COM
1nodious passenger elevators. absolutely
safe, and there are seven freight eleva-
tors. four of which will carry horse
and wagon.
"The store has its own electric light
plant, with dynamos developing more
than 500 horsepower. There are $500
arc and incandescent lights in the store
The tanks on the roof hold 100000 gal
Ions of water. An automatic tank in
the basement holds in reserve 100000
gallons Of water, supplying the 5000
automatic sprinklers for fire protection.
"The store has its own fire depart
ment of seventy drilled men. 1t has an
emergency hospital with trained nurse
always in attendance 1t has an En-
ployees' Mutual Benefit Association
with 600 members. paying sick and
death benefits 1t has it's own building
association with 500 members, carrying
3.5O0 shares. with assets of upwards of
100000" 1t is an open secret now that
two more stories to the great building
will soon be necessary.
The management of Hahne & Co.
likes to feel and apparently with good
reason that their function Is much
greater than that of the retail mer-
chant merely. They are gatherers and
~. Ant 80 Teay. .6n3x