Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-07-27
PLAN
PRODUCTIVE Of
BIG RESULTS
|C0UNT RYWIDE CAMPAIGN
ATTRACTS ATTENTION
Systematic Work Of Telling
People About New Mexico
Through Periodicals Brings
Thousands of Inquiries.


The state OF New Mexico To be. L
being extensively and systematicalI,
advertised throughout the length an,
breadth of the United states within
the past several weeks as the result
Of the countrywide campaign recently
inaugurated by the New Mexico Pub
LEFTY Association. Within the past
ten days. thousands of inquiries have
been received at the office Of The New
Mexico Bureau of immigration here,
asking about New Mexico, it's people
and opportunities. Secretary H.. b
Hentug, of the Bureau Of Immigra-
ton, who is directing The publicity
campaign, has q force of stenogfaph-
ers and typists busy early ana late
replying to the inquiries. Each let
ter Of inquiry is answered by a per-
sonal letter. in which every effort is
made TO interest the person asking
Tor Information in New Mexico. This
letter is followed up with literature
descriptive of the territory. the book
lets sent to lnquirers being selected
particularly with reference to the
part or parts of New Mexico in which
most interest was manifested.
The first bulletin telling Of the
results obtained from advertising.
which viii be issued weekly hereaf-
ter, IS now OF the press and is being
mailed to members Of the publicity
association IN the bulletin are given
several dozen sample letters received
by the association as the result OF the
advertising campaign. The most
noteworthy point about the letters, is
that they are from parts Of the coun-
try where people are as a general
rule in prosperous circumstances.
There are letters among these pub
lished from Iowa formers who have
move to a new country, where they
will have an opportunity to buy more
lands for themselves and where their
boys and girls will have better OPP
p%ortunities than they now have i'm the
congested districts in the middle west
In q large number of cases the in
quirics state that they have none
to buy land. Many of them tell how
much money they have to invest in
New Mexico if the proper form of in
vestment is offered. Interest Is not
centered in any one locality in the
territory. the Inquiries being general
about the various valleys and farm
ing districts from one end of New
Mexico to the other. Some Of the in
quiiers van to KNOW about fruit
lands, others want irrigation pruposi-
tons. while others want to know
about openings for factories aud bust
ness enterprises.
Ia The bulletin the names of a num-
Der of the members OF the Publicity
Association are printed. Tho list con
tains the names of many banks, land
development companies. realty firms,
real estate dealers, newspapers aud
several railroad companies.
Membership in The association is
81 per week. The fund raised
through the membership due. is be-
Ing used in the purchase OF adNcrtis-
ing space in "A number of the best adj
ver,ising mediums ia the country
Advertisements telling about New
Mexico are now appearing in such
magazines and newspapers as Cosmo-
p%olitan. ~Gvcrybody's, tho Kansas City
and Times, st. Louis Republic.
Tribune. Register and Leader
Dcs Moines, Iowa. Omaha Bee To-
lcdo Blade. Farmer and Stockman,
city; Iowa Homestead, Des
Moines: Wisconsin Farmer. Madison
Ohio Farmer. Cleveland. Michigan
Detroit; Breeders Gazette, !
Chicago Fruit Grower. st Joseph.
Mo- Wallaces Farmer, Des Moiues.
twentieth Century Farmer. omaha
National Irrigation Journal, Chicago-
Missouri Valley Farmer. Topeka;
Mail and Breeze. Topeka. Nebraska
Farm Journal, Omaha. Topeka
Weekly capital. Farm Progress 81
louis. and others.
AIT, gcthpr THE advertising plan rs
working cut cNen more successfully
hen was hoped for by the men who
the idea. New Mexico IS
'eceiying q great deal OF free public
Z, as the result Of her admission gas
state. To take advantage Of this
publicity and To- achieve the greatest
possible results Tor the whole terri
DRY without regard 20 aay special
'ert or locality. Is the ambition OF
New Mexico Publicity Associa-
ion and the Bureau of Immigration,
'r as il IS noW called The state Inn
Migration Board.