The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1910-06-11

mingham of new industries, more mercan-
tile and financial concerns and a larger
farming population for the district as well
as increasing directly the population of
Birmingham.
Newspapers and Magaznes-Of great
Importance would come the newspapers
and magazines of national circulation,
such as the Saturday Evening Post, Sue
cess Magazine. Review of Reviews, etc,
being profitably used. National adver-
Using. forceful advertising, would place
Birmingham before the world and would
bring results both directly and indirectly
This method of advertising would be
very expensive, and your committee
would carefully consider all media and
expend whatevey appropriation II may
have for that purpose In carefui ana
painstaking, as well as a judicious man
rer, and after considering the relative
value OF the various publications, so as
to make every dollar produce the great
est results possible.
Follow-Up System-There should be an
adequate and systematic folow-up sys-
tenn to take care of inquiries when re-
ceived. This need not be expensive.
and the details of such a system could
be worked out SO as to get the best
results.
Press Agent-Let there be progress
sive, wide-awake press agent for Biz
mingham. Almost daily there are hap
penings of a commercial nature that
could be worked up into items of In
terest for the general public, and which
when furnished to the daily press of
the country would be published as news
that would be OF an inestimable value
from an advertising point of view. A
committee could be appointed by the
president of the Chamber of Commerce,
consisting of two representatives of the
newspapers of Birmingham and the secre-
tary of the Chamber of Commerce.
Local Representation in Principal Cities
All the railroads entering Birmingham
have what is known as a soliciting pas
senger agent in the principal cities. 1t
is the purpose of your committee TO
confer with the officials of these rail-
roads in an effort to interest them In
this general publicity scheme The In
terests of the roads and of the Chamber
OF Commerce are mutual In this particu-
lar, and your committee has reason to
| believe from tentative conferences with
a few of the railroad officials. that the
| roads will be glad to cooperate In TINS
| movement
| We would endeavor to secure the CO.
operation of the railroads. whereby suoh
roads would instruct their representa-
tjves In various cities throughout the
country to act as special agents for the
Chamber of Commerce. and at the same
time permit their names to appear in
our advertising matter. There would be
a great advantage accruing by virtue OF
| having direct representations repre-
| sentative to "talk' Birmingham, ana TO
| give information to interested parties
When an inquiry was received here as
a result of this general advertising to
be done, the inquiry. after 1t has been
| answered by the secretary could De re-
ferred to the railroad representative IN
the city or town from which 1t was sent,
with request that personal cali DC
made upon the writer, and a personal
call would unquestionably accomplish
rnora than any correspondence or ad-
vertising matter.
| Advertising for Truck Farmers-four
committee would recommend tnat spe-
cial attention in this proposed campaign
be devoted to securing more truck
farms for the territory contiguous TO
Rirmin cham. Your committee wishes
to indorse the movement recently pc
gun by the Chamber Of commerce to
calI attention to the need of more truck
farming in this district Recently
Lynchburg, Va, had similar move
ment conducted by its commercial pody
with tho result that within the nrst
two weeks Ats requests for informa-
zion about virginia truck farms were
received.
Individual Advertising-One OF the
most potent agencies that can be en-
ployed by this CHI amber in Its municipal
advertising Is what we might designate
at the human factor. No campaign no
matter how well planned and vigor-
ously followed up, can be complete
success without the hearty co-opera-
ton of the individuals of this commun
ity Every man and woman or our
greater city should boost Blrming-
, ham on every occasion-talk Birming-
ham early and late, get souvenir cards
of the citys Views and send to their
friends, let them know that we are In
earnest and that we believe Bfrming-
ham Is a great city with great fu-
ture.
Bring Business Men Together
The business men of the city, and
especially men of the commercial bodies
should be brought together at frequent
dinners. and while large proportion
of the advertising will be circulated
: at distance the home situation mus
] not be neglected. We must instill II
. our members, as we'll as our citizens
, loyalty, public spirit. and liberality. Lee
us cease to talk about the "Atlants
; spirit" and from henceforth talk abou
} the Birmingham spirit" until 1t be-
comes contagious and advertising is un
doubtedly contagious AS an illustra
ton. you Will recall the story that wen
the rounds some time ago of drug
t gist in a certain western city who hat
e, erected across his place of business |
large sign upon which was printed thi
advertisement:
WE KEEP OPEN ALL NIGHT"
The rival druggist across the street
: not to be outdone erected sign evei
: larger than the first, upon which wa
/. printed
Q I'VE NEVER SLEEP"
A Chinese "washee washee" down tn
street, catching the spirit OF enterpris
: as exhibited by the two rivals and i'm
: pressed with the necessity of beinl
a up-to-date. soon became busy, and get
e ting a marking brush and pot, indus
: triously laboring all the night, ha
r stretched across the front of his laun
Z dry:
s me WAKEE, TOO"
9 Subscription Communicative woul
I recommend that committee be ap
1