The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1910-12-25

the railroad forever. Ffe went to his
The superintendent told him to keep
right on selling the typewriters, and If
at any time he needed his old Job back
again 1t would be open for him.
The second month showed a little
better ON Caldwells books. a trip to
Montreal and some letters from the
superintendent resulted in the sale of
FIVE machines. These, with eight sold
in Toronto and its vicinity, brought
! Caldwell up TO a position where he
dremt of afluence. He had been
studying the machines OF his competi-
tors and had decided on a stroke that
simply was audacious In its holiness.
He wrote to the president of his COM
pany in New York, pointing out that
under present conditions the rival type
/ writer's practically had the Canadian
territory to themselves. Caldwell was
| the only person in Canada selling the
machine that should be represented in
every city. He proposed as the New
York people We're SO busy developing
their selling organization In the States,
that he organize on his own account
selling company for the Canadian ter
rltory. He suggested a 100000 cor
poration and offered $4,000 of the
stock to the president for the exclusive
right to the Canadian territory.
The man IA New York read the prop
osltion and was impressed favorably
He had no chance to lose and had a
good chance to gain, so he promptly
sent formal letter OF acceptance. His
hands were full with the work OF hand
I,llng the business in the United States
and he was glad to enter into an ar
rangement that would relieve him of
the burden and bother of Canada.
Caldwell, in his earnestness and en-
| thusiasm, not only made Roadway In
selling, but had won friends and ad-
mlrers. He no longer was the stolid,
plodding man who had hoisted bag
gage into cars or had hoed the little
garden patch. He was brisk, sharp-
eyed, alert, businesslike. Even in speech
he had changed greatly, He was not
SLOW any longer, but spoke readily and
with rerVor. At forty he was a new
man.
The small measure OF success that
had come to him so inspirited him that
ne mad no hesitation in going to one
OF the Toronto bankers and putting
his whole scheme before him. He az
planned that in taking the whols
Canadian territory he assumed con.
siderable obligations In the way OF
displaying the machine properly, adj
Vertislng 1t and establishing Offices as
tho development of the business war
ranted, but these obligations were
| more than Offset by the increased
commission. for now he was to get 25
per cent He told how he managed to
make good Roadway despite the han
| dloaps he encountered and he asked
Tor modest amount of credit from
the bank while he was getting estab-
| lished.
The banker made inquiries and de-
! cded 10 risk $500 on Caldwell.
| Corporations with big capitalization
are started sometimes with little in
! the way of funds behind them. The
| 100000 corporation OF Caldwell's
didn't have much to begin with, but
| 1t never was necessary for Caldwell to
ask for further credit. He put such an
amount Of energy into his work that
results came fast, Within a week of
| made one sale to the Canadian Pacific
| Railway that meant thousands OF doll
| lars to him, He had to establish offices
| and salesrooms in Quebec. Montreal,
| Kingston and various other cities. 1t
| no longer was possible for him to go
out and sell, His business now was to
get statesmen and utilize them to the
| DeSL auNdHldSe, RE lNStlll6Q INTO NM
men little of his own great energy,
and he bred In them the firm belief
| that no typewriter ever made was
! worthy to be considered seriously as
having the merits Of his machine
| Canada has no record of commercial
success brighter or freer from stain
than that OF John Caldwell It did not
matter that his machine did not rank
( first in the States, IT ranked first In
| Canada. Not only that, but in sales
it aggregated more. than all other
| typewriters combined. All Canada
knows the machine that Caldwell
pushed, The business that started In
little office In Toronto spread and
spread until all the vast territory from
Nova Scotia to the Pacific was COW
| cred by the Caldwell statesmen,
For ten years John Caldwell led
the trade, Then one day he wrote to
| the president In New York that he
proposed to retire. To Canada went
| the nrasidapt In agitation if not