The San Francisco call., 1910-07-23
ADVERTISE IS
QUEENS TIP TO
MANUFACTURERS
BIames Poor Showing in the
Industrial Field TO Lack of
Publicity
Chairman of Special Committee
Gives Reason for Failures
in California

"if The OanIOrnla mabuiactufSiS
vrnnt 10 increase their sales, encourage
the investment of outside capital, add
10 the prosperity of the community and
establish a fixed and dependable mar |
ket for goods of western manufacture
right here at home, they must wage a
wide and systematic advertising cam
psiEn through the medium of the news
papers TO educate the people on the i'm |
pOrtance of their support"
These are the words of r. f. Queen, |
head Of the California syrup of figs
company and many other big manufac-
turing interests, who as chairman Of
the special committee on promotion and
publicity of the Home Industry League
of California. Will urge that immediate
steps be taken through the newspapers
TO acquaint the people of the state
with the extent of manufacturing car
ried on here.
NEED MORE CONFIDENCE
Continuing, Queen said: The aues-
tion Of bolstering up western conf
dence in western products has become
one Of general interest. All members
of the community are suffering from
the unreasonable partiality shown
goods of eastern manufacture Thou
sands are unemployed in this state be-
cause the sales Of California made ar
ticles have fallen off.
1t is not that there are better man
ufactories elsewhere. 1t is because the
manufacturers Of this state do not let
the people know what they have. There
are many articles Of general consump-
tion manufactured here of which the
public are in ignorance. Those manu-
facturers who have established a mar
los
largely responsible for the falling Off
4 hold that when a manufacturer
produces an article equal to the stand
ard he must let the public know he is
doing SO. He must blaze the way to
facilitate its sale. He must keep the
subject before the people constantly.
This can only be done successfully !
through the newspapers.
The home industry movement l be-
lieve viii revolutionize manufacturing
conditions Of the state. 1t is something
that we can approach the people on in
a sincere and earnest way. 1t is two
fold in its benefits. It works to the
profit Of the manufacturer and also to
the consumer. The greater the sales of
homemade products, the more families
viii receive employment in manufac-
turing
DECREASE IN ENTERPRISES
within the last few years manufac-
turing enterprises in the state have
fallen off 20 per cent. This means that
property values and the wealth of the
community have greatly decreased. La
Dor has suffered proportionately. If
western money is to support manufac-
turers, let II be those who live among
Us and who employ our people.
Newspaper advertising is, in my
opinion, the solution to this subject of
disappearing factories, so vital TO Cali
-
we have 10 offer and what il means to
them by means of the newspaper"
The weekly luncheon of the Home in
dustry lea que was held yesterday in
the gray room of the Palace hotel, with
the banquet hall taxed to its capacity.
f. c. Parker of the Pacific biscuit COM
pany was chairman.
COLONEL PIPPY HAS PLAN
Colonel Pippy suggested that the
league fit out an Office on the level with
the street and stock the display win
dows with goods of western manufac-
ture. W. II. Crocker advised that ac-
tion in the matter be postponed until
the league was larger and on a firmer
basis special committee will report
on the plan.
J. A McGregor, president of the
Union iron works, spoke on A. C. Ru-
folson's motion to communicate with
President Taft and cabinet officials in
regard 20 letting TO the Union iron
works the contract for a giant dredger
TO be used in Panama. Three bids for
the dredger had been received by the
government. One was from a Scottish
company. another from an American
branch Of an English company and the
third from the Union iron works.
The local bid was 100000, twice as
high as either of the other two. This
was explained by the fact that local
labor costs three times as much and To-
cal material double A committee was
appointed TO draw up resolutions to be
sent TO the president. This will prob
ably be the first big move TO have the
influence of the league felt at Wash
ington.
ADOPT NEW LABEL
A label design was adopted bearing
League of California" This will be
copyrighted and used on all articles of
home manufacture.
The Rotary club extended an invita-
tion to the league members to attend
the informal supper OF the club at Te-
chau tavern Tuesday evening at 6
o'clock.
The officers of the league are: Presf-
dent, Fred G Parker; first vice presi-
dent, Frederick ]. Roster; second vice
president, A c. Rulofson; secretary, ].
NJ Patrick; treasurer. L. Saroni; direc-
tors Edward L. Baldwin. A. c. Bold
man; r. ]. Davis. Zoeth S. EIdredge. ]
O. Ganter. J. y. Hibberd, p l. Jacoby.
George H. Pippy, r. f. Queen. w. B.
Webster. c. j. Wetmore and B. J.
Williams.