The San Francisco call., 1910-06-21
AID MEMS SHOW
IS INTERESTING
Art and Methods Are Displayed
by the Men Who Make
Business
Exhibition Is an Adjunct to the
Convention of Busy Bar
gain Boosters

Educdt1yc in its display OF method
and art, the San Francisco advertising
mems exhibition. which will be held in
the Auditorium at Page and Fillmore
streets, June 1926. is nearly ready for
the opening of the doors. Booths have
been built and during the last few days
different firms have been busy in ar
ranging them.
The exhibition is under the manage
ment of Louis Honig of the Honig ad-
v@rtising service and consists of over
50 different booths in which nearly
every branch of advertising known is
represented by local firms.
Honig said yesterday that 10000
tickets have been distributed among
manufacturers, jobbers and agencies
and expressed himself as confident of
the success of the show.
The exhibition, which will be for
mally opened tomorrow night by r. B.
Hale. is to be run in conjunction with
the Pacific coast advertising mems con-
ventlon, the meetings of which will be
held in the Auditorium annex. 1t is
its purpose to show not only the vast
field that advertising covers. but to
demonstrate how the "ads' are made.
With this idea in view the displays
have been arranged. In one instance
an entire printing plant will be shown
in another the methods OF bill posting.
Several of the newspapers will have
interesting exhibits and the local ad-
vertising firms have planned unique
booths which will be features of the
exhibition. All during the big display
there will be a program of music.
Among the exhibits which are eX-
pected to meet with popular approval
are those of the John Wieland brewery
firm, the John Bollman cigarette COM
pany and the Sacramento Bee. The
latter has arranged a replica of its
building in Sacramento and has eX-
pended several thousand dollars in fur
nishing model office. The bill post
ing exhibit will be given by the J..
Charles Green company and there will
be an attractive poster display by the
Oakland Tribune.
In explaining the exhibition Honig
said that in all of the preparations
that have been made the one feature
rangement, not only for attraction, but
for educatiVe interest. He spoke par
ticularly of art advertising, In the
east this form of advertising has at
tanned a high standard. 1t was Honig's
claim that this exhibition would give
evidence that western talent was fully
as creditable.
tion for several weeks and there has
been little sparing of expense to make
it success Working with Honig are
William Woodhead, j. Charles Green.
Fred Scotford and w. L. Conner, all of
the San Francisco association.
San Francisco will be the scene of
the annual convention of the Pacific
Coast advertising mems association and
many of the visiting delegates are al
ready here.
A trip up Mount Tamalpais is planned
for their entertainments, together with
a theater party at the Princess and a
banquet in the colonial room at the
St Francis hotel the evening of Friday,
June "a. Elaborate floral decorations
have been arranged for and each table
will represent a distinctly different
scheme of decoration.
Men prominent in business, profess
sional and civic affairs have been in
vfted to be present and topics of vital
Importance to the welfare and upbuild-
ing of San Francisco will be discussed.
Advertising San Francisco" will be
the general subject for the evening and
will include introductory remarks by
the president, William Woodhead E.
c. d. Price will discuss the Importance
of cooperation and plan to raise the
necessary funds to further the cam
paign. Luther Z. Fitch, the dean of
newspaper advertising managers In
San Francisco. will explain how San
Francisco may be successfully adver-
tised in newspapers throughout the
United States. Frank ]. Cooper will
tell of successful campaigns of local
manufacturers who exploit their mer-
chandise in the east.
The use of streetcars will be dis
cussed by member of the associa-
tion, and ]. Charles Green will talk of
billboard publicity. Rollin C. Ayres
will sum up the points made by pre-
vious speakers and will show how
these various methods may be prac-
tically applied through successful fol-
low up methods to increase the popula-
tion of San Francisco.