University Missourian. [volume] (Columbia, Mo.) 1908-1916, 1910-12-04
What Late Shoppers Do,

Inc late shopper ruSheS INTO the
store and accepts anything offered to
her, which in most cases she does not
want. That is why J. F. TroXcll. of |
the TroNell Furniture and Undertaking
company. al 1926 South Ninth street,
prefers his customers to shop just be-
fore Christmas. The early shopper
has time to visit ali the stores and to
be particular.
why, it would be much easier on |
the clerks" was the reply of Arthur |
Newman, OF NeWman's Hardware COM
pany, when asked why the Christmas
shopping should be done early 1t
would be easier on the shoppers, too.
If the last rush could be avoided both |
could have a merrier Christmas. in
stead of being worn out with the eff
fort
"All Christmas stock is in now, and
in the next two weeks the clerks will
be able to give better service, and a
more complete line will be shown than
in the last week. In the past almost all
the business has been late in the after
noon, but the wise shoppers are be
ginning to trade in the morning now"
| Mr.. Newman also pointed ont the
fact that articles to be sent off should
be bought early. because the express
and postCttice forces are always over
worked at Christmas. He said that
! the newspaper advertisements should
| be read and selections made in that
way. so that the shopper will know
what they want beforehand "One of
the greatest difficulties merchant
meets with is the deciding for the
buyer what he or she wants." he said.
What can get for a boy, is the
hardest question that the hardware
clerks meet with
! Not Until They Have TIC.
People won't buy until they have
to- is the view OF w. Fl. Ellison, of
the Gant-Ellison company Il have
been in the dry goods business twen-
ty-tive years. and have tried every
kind OF inducement TO get shoppers
out early, but it is of no avail. have
advertised sales of sDecial goods for
certain days and have sold more of
these goods before and after the sale
than in it. 1t is the problem of the
dealer to get the customers out early |
in the day. The man who solves it
need but name his price.
There is no question about the fact |
that early shopping is advantageous to |
the buyer. In the first place the early |
customer gets the best choice of goods |
He comes to the store when every
thing is in order The clerks are alert |
and naturally more attentive in the |
morning than later in the day They |
can give the customer the best service |
not having to hurry through in order
to wait on the next.
"On the other hand, the shopper |
who buys in a crowded store is al a |
great disadvantage. The goods sought |
for are perhaps wanted by a dozen
others at the same time. The clerks
are distracted by trying to wait on
several at once, preventing the best
service In our store we have ten or
twelve clerks. Many are idle most |
of the day until about o'clock in the
afternoon. at which time they are un-
able to wait on the customers salts
factOrily. If the trade could only be
divided so that half came in the morn
ing and half in the afternoon. we
could give better service and the shop
pers would be better satisfied with
their selections"
Il can give you enough reasons for
early Christmas shopping to keep you
busy week" said A F. Neate, of /
the Strawn-Holland Dry Goods com
pany. The greatest reason is that
the best goods go first. since stock
must be somewhat limited. and the
greatest choice will be at the disposal
of the early shopper. At the last of
the season the goods become limited
and shop-worn. Another excellent rea-
son is that with early shopping there
will be time enough to think of all
those to remember"
The joy of the giyer OF Christmas
presents is increased by obtaining
what is precisely suited to each friend
The joy of the recipient OF such care
,ully selected rem msmbrances is greater
n that they indicate actual personal
In order to assure the
rrentncr nlna crrn tn hnth ni,:a,. anG |