Staunton spectator and vindicator. [volume] (Staunton, Va.) 1896-1916, 1910-07-29
HIGH COST OF LIVING
Resolution Offered Before the Asso-
ciated Advertising Clubs

Resolution UTTERED BEFORE the ASSO-
ciated Advertising Clubs
The following resolution was offer
ed by MI. John Lee Mahin, president
of Mahin Advertising Co., Chicago
before the Associated Advertising
Clubs in convention assembled at
Omaha, Neb., Tuesday, July 10.
Whereas committee of the
United States senate having made
an investigation of the causes of the
increase cost of living, and
having incorporated in its report of
said investigation a statement to the
effect that advertising is to blame for
a part of said increase in the cost
OF living and
Whereas advertising is the life
blood of business; and
Whereas The volume of advertis-
ing is barometer Indication of the
prosperity of the country; and
Whereas :-Advertised commodities
are acknowledged to be standards of
quality: and
Whereas The history of advertised
articles shows one.> or all, Of three
things: Lower price, betterment Of
quality or improvement of service; ;
and
Whereas THE improved standard
of living in the United States OF
America IL directly traceable 10 the
increased distribution Of high-grade
food, clothing, furniture and other
necessities of life; and
Whereas Because of the volume
OF advertising they carry the news
papers, magazines and other periodi-
Gals are enabled to give to their read
ers many times the value OF the
money spent for subscription in the
class and character of reading matter
provided, as well as in the quantity
theI eof and
Whereas advertising creates a
greater demand for an article, and by
reason of that greater demand greater
facilities are required for it's produc-
tion, and greater producing and dis
tributing facilities invariably lower
the cost of manufacture and through
that fact lower the cost and increase
the service to the consumer; and
Whereas The development of the
commerce Of this country depends
upon advertising to an enormous
degree, and consequently the wage
of the laborer and the profit of the
dealer are directly dependent upon
advertising; and
Whereas The expense of adver-
Using any commodity of general sale
Is absorbed unconsciously in the
greater volume of profits from an in.
creased sale even at reduced price,
therefore
Be it resolved by the Association
of Advertising Clubs in convention
assembled: That we deny and de.
precate the m isleading and unbound.
ed allegation Of the committee of the
senate of the United States that ad.
vertising is in any manner responsible
for the increased cost of living, and,
further
Be it resolved THAT we hereby
earnestly request the congress of the
United States in either or both of its
branches to appoint a committee OF
joint committee to investigate
thoroughly and conscientiously the
development, growth and purpose OF
advertising in all it's aspects, with
especial regard to the cost thereof
and to the manner in which said cost
may not affect the price of the COM
modify advertised. And. be it fur
ther
Resolved THAT we regard such
an investigation as imperatively ne
cessary in view Of the stigma which
said report of the senate committee
has placed upon advertising, and that
the knowledge, experience and facili-
ties of each and all members of this
association will be placed at the SER
vice of such committee on request.