East Oregonian : E.O. (Pendleton, OR) 1888-current, 1910-05-04
1t Pays to Tell the Truth
land not with your fingers crossed
ADVERTISING TALK NO. 3.

letter that came to me the other day there letter
that's so good I'll have to repeat it. 1t runs thus:
young fellow who was running realized that
lie would have get business Immediately he would
90 broke TIE took ose the coored waiter into his confidence
"sho says Nose II get the business for you," and he
started out stir it up
There great rush of patrons the restaurant
and everyone called for chicken Then each chap asked for
silk umbrella but, of course, he didn't get it.
The disappointed and dgused patrons beginning to
make trouble when finally Nose put in appearance When
confronted by the angry crowd he held up his hand and said
"Lemme alone, Gentlemen and ah' explain. You see it's
jos lake dis De boss needs de money more than anybody
else, ah sent youse all in here to spend yo cash.
"Ah suenly did promise silk umbrella wifi each order of
chicken but dat e fgger of speech and ah had ma
fingers crossed all de time.
Yo done got yo chicken de boss has de money and Use
rot financially 'sponsible. So let's let the matter drop"
Have YOU got your fingers crossed?
Trying deceive the public in advertising is mighty risky
business 1t Just like boomerang and it's apt to slap
you in the face when you're looking
1t is hundred shot, that Noses proprietor had to
90 of business eventually He enjoyed short reign Of
prosperity but how good his chicken was you know
that the fellows who responded Moses appeal didn't back
that chicken shop any They had been promised
thing for nothing and they didn't get it. They sore
No how many customers you attract to your store
don't let them 90 away with any spots If you do they
won't cross your Threshold again
Stick truth in your advertising which seeks
corners.
Former President Roosevelt said:
"Th nation stood greater need than of having
among its leaders of lofty ideals which they try live
Up We need with these ideals in public life, and
need them just much in business"
pays to tell the truth have high ideals, in ad
yertsng,
1t the aim of every progressive newspaper to establish
standard of excellence the publisher wants the public feel
that rely what appears in its columns both advertls
nd he
ton that persuades human minds.
Recently big department had 500 mufflers of
brand in stock which they wanted get rid of They
not quite up standard and slightly damaged
So the department heads had a conference
The who buys goods for the house didn't think much
of the mufer and he very pessmistc about the posi-
blity of selling them.
But they tried it
An advertisement in the morning paper read something like
this
Especial Sale of Mufflers 500 black mufflers sale
day. They're slightly damaged and purchasing depart
ment doesn't think they much good anyway
But you have them while they last 25 cents each
Before of that day that line of mufers had been
tirely sold out.
People who wanted mufflers thought they would take
chance them anyway and the hadn't obligated itself
There good feeling all round.
If the people know that they depend what you
your advertising they going trade in your when
you advertise something they want.
And you reach them with your selling talk through every
issue of the newspaper they going look for your ad
see what you have for sale.
your advertising be full of life and enthusiasm If
the reading matter which it presents is VITAL then is
eventually get a vital hold the public.