The Salt Lake herald-Republican. [volume] (Salt Lake City, Utah) 1909-1918, 1910-05-01
ADDITIONS MAKE
REALTY MEN WORK
Broker With Subdivision on His
Hands Is Man of Many
Cares.
FIRM S GROW WITH CITY
KIMBALL & RICHARDS QUAR-
TIERS SIGN OF PROSPERITY.

From one hundred square feet Of
floor space two years ago to two thou
sand square feet of office room, IS the
advance made by one realty firm in
this city. It's growth indicates, among
other things, something Of the present
activity in the real estate market.
These particular figures apply to
Kim bali & Richards the owners OF
Highland Park, who are opening their
new offices tomorrow morning at %
Main street. The change has been made
necessary by the activity in Highland
, Park, the largest real estate addition
now on the market in Salt Lake,
which the firm is promoting. Other
real estate firms and companies have
had to enlarge their offices, too, in the
past few years 1t will be found that
IN most instances where such increases
in business have been made the activi-
ty of property on the southeast bench
has had much to do with such pros
perity.
It requires no small force o. assist
ants, either in the office, or on the
field, to place a realty addition on the
market and particularly IS this the
case when that addition is designed to
appeal to the man working for wages
or on salary, who has not saved
large fund to enable him TO buy
chaSerS buy on the installment plan
there is considerable bookkeeping to
do, and that means office room for
clerks and bookkeepers. Then, too,
with large additions, the sales force
must be large, so that the prospective
purchaser may receive attention when
he comes. In real estate especially IS
this the case, because the purchasers
naturally wish to see the property be-
fore they buy, and automobile must
be kept in readiness, as well as sales
men out at the tract. to meet those
who visit the place on their own ini-
tiative-
But the handling Of what might be
termed the real estate business proper
is by no means all that develops On the
real estate dealer with an addition The
addition itself must be improved. For
the grading of streets alone Kimball &
| Richards have a payroll OF something
like $50 a day to take care of. These
men have about ten miles of streets
/ TO get into shape this summer and that
means money and clerical help.
Many Things To Do.
! Then, too, there are trees 10 be
planted. About 1000 have been placed
i in Highland Park during the season
| just ended, and there are 5000 more to
be planted when the sap becomes stag
nant again.
The Observation-Disclosures Building
/ company has the work in hand OF
building one hundred houses in High
/ land Park. fifty of them to be up by
! the end of summer. The foundations
have been completed on a half dozen,
more Designs are being selected for
| others. To build fifty houses does not
1 means fifty times the trouble it takes
1 TO build one But persons who have
! ever built houses will realize that it
means considerable trouble.
In addition TO all this there are a
/ hundred and one other details to be
1 attended to. There are innumerab bic
| Gil, and still more innumerable COM
mittees to which these petitions are re-
| ferred must be met The various off
| Gals Of the public utilities companies
must be conferred with. in reference to
various details of the plans for provid-
ing city cOnveniences on the tract.
| 1t all takes time and attention and
! skilled help, and that is why the real
| estate mans business and mis- office
force increase in Salt Lake, where sew
| eraI additions are now being placed on
the market. That is why Kimbau &
| Richards have had to move into quar-
tiers with double the space they have
| hitherto occupied
| The day is past when the buyer of
property would be satisfied with a
piece Of ground the size he wanted, in
Salt Lake The ideal property is one
/ that has all the public improvements
| installed, and on which the buyer will
amount of attention. Such property
| will sell most readily, other conditions
! being equal. and it is for that reason
| that the real estate dealers are making
efforts 10 approach InaI IDEAL even
/ though it means large office room and
! very heavy expense.
! Another detail to which the realty
| dealer may give no little time and at
tention is the advertising and publicity
work. Getting the people to know what
! you have TO offer is in many cases
more than one-half the battle. AlOns
/ this line Kim ball & Richards last WeeR
issued the first copies of q very hand
some little booklet. prOfuSely nIuStrat-
ed, relative TO Highland Park. The
matter required much time in the prep
| aration and is concise. The design
and workmanship of the book itself are
of the best