Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-06-29
Bureau of immigration viii
Place Resources Of New State
Before the Nation in Novel
Manner
PUBLICITY ASSOCIATION
WILL PRODUCE RESULTS
Plan Meets With Unanimous
Approval of Men in All Parts
of New Mexico Interested in
Ienitoiys Development,

lefftt0lyS Development.
Relieving that the coming Of state
hood offers Inc ideal opportunity TO
let the country know about New Mex
BFo. the butcau ~ immigration has
worked out 4 plan by which il Is ex-
peeted e glYc The new state a far
reaching and rearlt-getting campaign
~ pupiioit9 throughout all the cen
tiai and eastern states during the
next few months. The immigration
bureau has IL small appropriation Of
which practically the entire amount
Is feqaifed to meet expense Of pub
licatitrs necessary In furnishing In
formation 1t hes had no funds
available for advertising vet Ia spite
of this handicap there have been re-
ceived at the seeretnrN's office in the
Commercial club building since the
first Of january, 1910, an average of.
more han 100 inquiries each week..
from persons interested In land and
lpcation in New Mexico.
New Mexico needs a campaign Of
carefully conducted, systematic adj
vertising fnd needs It particularly at
this time The paesage Of the on
Ahlins ACT has attracted wide atten-
tian, There will be great interest In
the aeW state Those Interested must
be put IN touch4with sources of au-
tLfntic lnotmAllou II II the tdeal
Tine Tor advertising our resources
no meet this need the immigration
bureau has undertaken the o%tRauiza
iion nf the Kew Mexieo Publicity As
s%eciation OF which the bureau VIII be
the executive body II is proposed
that land dealers, irrigation compan-
Jos. railroads, banks, commercial
clubs aud all Other organizations dt-
fectly Interested in the development
Of tile territory be invited Ia contrib
ute the small sum at 81 per week az
membership dues in the association
This membership fee IL 50 small as
10 hardly be felt by tho individual. |
yet with Is considerable member ship |
the aggregate amount mus made
available would he quite large. ii is
proposed 10 use this fund in conduct
inR a carefollN planned, Systematic
campaign Of advertising III as many
Of the principal newspapers, farm
Journals mud magazines of the coun-
Try as the fun viii reach the adver-
Using 10 be done chiefly In the CLASSIC
fled columns OF these publications
Each week. after the advertising
campaign starts, the bureau OF immi-
grafton Wiil issue q bulletin which
win be mailed TO every member Of
the a-soeiation. listing each inquiry
coming TO the office and lis exact
nature, thus placing the individual
member OF the association Into direct
touch with every man reached by
this advertising or hY the bureau
through It's regular channels. The
secretary OF the bureau viii reply To
each Inquiry, giving such general IN
formation and mailing such general
literature as Is desired and viii then.
through the medium al the bulletin
pass along the inquiry 20 the mem-
hers ot the association, each or whom
viii thcn have an opportunity 10 To-
tho party ia his district The
advertising Viii he made general SO
as "a favor no particular section OF
the territory but ~ attract attention
10 the whole, rhe hurealt has
peculiar advantage in conducting q
campaign of the Kind IT has the
authority and backing OF the terri-
tory. IL has no lands 10 sell and Il
~ ffAffAt HhNN NfAtfAtINfAN NAfA tfAlfftA |
and interest THAI the individual ad-
.%ertiser could hardly hope for
The plan has met with immediate
approval from one end OF the tefii-
.orN IN the other Banks. irrigation
companies. live real estate dealers in
every interest likely 10 be hene-
hN the development of the new
tate has responded with their
memberships and unanimous ape
iroval OF the plan. 1he managers or
args land companies thoroughly fa-
niliar with publicity mediums. ike
he Maxwell Irrigated Land conn ,
the Fett ammo land aud
Development company, and others
written strong letters endorsing &
undertaking and sending ln ,
heir membership banks In Alhd- .
.uerque. las Vegas. Roswell and g
cities have Joined ia, already 4
aanA Individual real estate dealers p
ave taken membership aud the sue q
ess az uie undertaking h. assured
,vsrV effort Is being made. how u
yer. to extend the membership into G.
very district IN the territory. The U
the number of members. the :
effective the campaign viii be- 7
ame and the further Il viii reach y
lille the results to e1th individual !"
Iember VIII he augmented just tn
roporfion as the membership in
tases. Il is Il pltu which appeals =
20 ths man engaged IN "
Garming land since Il places I,
m ln Immediate touch with large y
lmbers ~ prospective husets. H.
tn. xpens 81 issuine and distrib- 4.
fhe weekly bulletin ta members =
-fompartlNels small starting With .al
10 members. for instance. the cost \,
issuing the bulletin wili not exceed .
q per week and there VIII ne aNsh ns
lie Sgd per week for advertising 10
.dlciougiy placed this amount VIII 10
read the wore about the neN state "a
New Mexico over a large part or