The Salt Lake herald-Republican. [volume] (Salt Lake City, Utah) 1909-1918, 1910-09-15
THREE MILLIONS OF
PEOPLE WILL Be TOLD
ABOUT UTAH
tContsnued from PAGE One.)
on knosT that has money enough
90 th<re.

you kn2~ that has money enough 20
set thytfe.
Great Electrical sign.
That the great electrical sign passes
out OF the realm OF mere business en-
terprise IS evident from a statement
Maue ABOUT u by the Scientific Ameri-
can, perhaps the most esteemed jour
nal OF its kind in the world.
The general effect produced is such
as one would expect 70 find in thea
IRE. says the Scientific American
rather than on 50 stupendous a scale
IN the open air. As an advertisement
the sign Is undoubtedly a great sue
cess, Tor II gives the spectators an IL
ANIMATION such as they would be eager
70 pay Tor the privilege Of seeing. Were
n placed behind the walls OF an amuse-
mcut resort"
Above the arena is curtain on
which the names Of the worlds mos
important business concerns are en-
blazoned In hundreds Of ruby lights.
ana IL is there that The Herald-Re-
publican viii advertise Utah for four
weeks The announcements are flashed
out every few seconds and are re-
pcated until all who stop to witness
the gorgeous spectacle have the names
impressed upon their minds indelibly.
The display Is located on the roof
OF the Normandie hotel. Thirty-eighth
street and Broadway directly facing
greater New York. IL rises on great
steel superstructure seven stories high.
ana Is seventy-twO feet in the air. II
quircs 500 horsepower 10 run g. More
than nincty-five miles Of copper wire
are used. with 10000 electrical cOnucC-
lons, and 2.f50 electrical switches.
Real life action is produced by the
flashing Of electricity at the rate 81
1000 flashes a minute. The sign is
one-third OF a New York block wide.
ana IL required eight freight cars 20
transport the material Of which 10 is
made TO New York. one OF the chariot,
Is big enough TO hold twenty-fiv per
sons comfortably.
The display is owned by the Rice
Electric Display company Of Dayton.
o. Of which ElwoOd T. Rice is presi-
dent When 10 was first projected and
was being put in place. Broadway was
very skepticaL Broadway had seen so
10 startle that Broadway didn't get
excited.
broadway Holds It's breath.
But when the first public exhibition
was given, short while ago. Broad
way held its breath and looked on
half a million Of Broadway did. Since
then ~ has been the sensation Of the
year IN little old New York
me running effect is produced as
follows. The bodies Of the horses and
chartots are immovable. The legs OF
the near horse are outlined in eight
different positions and these outlines
are excessively produced so rapidly
that the eye cannot detect the change.
tiAN vi AIS VI lIt arena move To- Keep
time with the pace at which the horses
are supposed TO be travelling.
broadway. New York. n probably
the most travelled street In the United
states. The New Yorker and the strun-
Ecr within his gates takes q walk
along broadway mt night. He wants
something 60 see. The Hernld-Rrpui,-
ltcnu u going 60 provide that. aud u
- going 60 tell the nan IN the street
something about tab. In fetterN of
tire four feet high aud 30 prominent
that they can he real FOR miles
In fact. The Ieraid-NcpuhIican las
arranged go spend SI--O0 60 ndvcrtI~s
ttah hundreds Of feet above u~ondynav
FOR four weeks Each advertisement
viii appear for one week. prnctIrntty
everybody In New ork will see a.
and the hundreds Of thousands OF Visit
tors who viii enter New York during
those four weeks Will x~e the si-n
Although The Herald-Rct.ubIscnr, L.
deirnvinE the expense Of this great sssI-
Ncrtt>ement- IL proposes that the peoDle
OF the state shall shy what shall he
written In these letters OF fire above
Brondway, where "a viii he rend nv mil
lions.
WIZ Pay for slogan.
To secure four good advertisements