Evening star. [volume] (Washington, D.C.) 1854-1972, 1910-09-14
Dr.. lyons
PERFEoT
Tooth Powder
cleanses, preserves and beauti-
FEES the teeth. prevents tooth
decay and imparts purity
and fragrance to the breath.
aurements of the farmers have been re
markably successful.
Other American Goods.

American goods are fairly we'll repre-
sented in all the cities of southern Rus
STA, and the man on the ground gets the
business In this country the buyer IN
sists upon seeing the seller face to face
and discussing things with him. He Will
not purchase on catalogues or by CORE
| Spondence.
! Large numbers of roller skates are
| reaching here just now: American type
| writer's are used generally: cash regis
| tiers have become a necessity ana I'd %
| proved SO satisfactory that every mer-
chant wants one. \ limited number OF
! American refrigerators have been Solo
| and more might be placed II an eLor.
were made. The same might be sald ol
American stationery, boots ana sloe'
and novelties.
| "Our sewing machines are recognized as
| the best, and people who can anord "
buy them are never satlSneu Win nns
other American furniture m1ght De S SU,"
| nj course that cannot be regulated py
our people. :,a %
| this office from people in america III
corning the demand for particular soous.
| I try to give them the proper attehtioh.
but the suggestions from this and otner
consulates whic are always based upon
| reliable information obtained fro" eA-
nerienced dealers, are not adopted.
Our people are too fond of FOLLOWING
| ,hei, own ideas. and have too much con
fdence in their own opinions. They thlnk.'
too that they can persuade DuSets ~,
Russia to take what they nave t ~ sg IL
whether the goods SUIT VI NO. "'>N 40
a great mistake. c.,..
..The first thing that MANUFACTURES
should Go. il he wants to trade mere, Is
| to send over an Intelligent represen.ai we
To study the conditions of the market ana
introduce the goods. The success or the
Germans. not only here but elsewhere IS
due to that method.
about year ago LOT eNa,npie'
branch house was opened in ODESSA Dy
an American concern 1t was equipped
with attractive hardware and Kitchen
utensils.
~"The men in charge of it. With the true
American hustle. lost no time IN can
wasting the local and nearby nynerkets..
AS result nearly all the hardware
stores in southern Russia now handle
American goods. :.
catalogues or other printed matter, or
writing English letters because they can
not be read 1t is a waste OF tirne' ana
nobody can sell goods unless they oner
them in the language that the customer
will understand.
Investigation of Finances.
.sThe banks are polite in answering in
[nuiries cas- to the financial standing OF
|.business houses. American houses that
fwant to do business sheres2 hoEswer. had
better send over their own representa-
tiyes to investigate the standing and re-
sponsibility of the firms they want TO
deal with.
Another important matter is TO secure
full information asi to the manner or
packing goods Often good market mas
been lost by neglecting special require
ments in this respect.
"The buyer knows best how he can re-
ceive his goods at the lowest cost and
damage. To disregard his wishes often
compels him to suffer great deal OF
bother which night be avoided.
'sThis market IS worth cultivating. IL
10 growing more and more valuable every
wear. The people are friendly to Amer
leans and have a high opinion Of Ameri-
can goods.
.'They will give Americans the prefer
ence ali other things being equal. But
tl,s.- have their peculiarities and special
requirements which must be respected by
every one who undertakes to trade here.