Golden Valley chronicle. (Beach, Billings County, N.D.) 1905-1916, 1910-11-11
FARM ADVERTISING is HELP
Ono Of the Greatest Factors in Bust.
ness World and Farmer Can Use
II to Advantage.

BY W. c. PALMER. Agricultural Editor.
North Dakota Agricultural ColleEe)
Advertising is one Of the greatest
actors In the business world. In fact
many lines Of business depend upon 1t
tor their existence. 1t can do much
Tor the development Of the farm.
Advertising has been defined as ma
king people think as you want them
to. and whoever buys or sells has need
Of doing this very thing. While the
larger end Of the farmers business 10
production. yet the buying and sell
Ing is very essential and unless they
are done right the matter Of produc-
ton will not avail much.
How can farmer advertise? 4
good many pointers can be- secured
from the business men who have de-
veloped this science. The merchant
arst displays ~ attractive show win
dow. and puts up his goods In conve-
sisnt and attractive packages. He uses
the papers to tell Of his goods and pro-
tscts the reputation that comes to his
goods By using trade mark. He
uses letter heads and printed en-
velopes. he dresses neatly. 10 pleasant
to his customers. euluvates them.
gives his place Of business q name.
The farmer may not want to use all
these methods. yet he can to advan-
tage use some Of them The nrst thing
q the producing goods Of quality. as
nearly everybody IL producing the
ordinary kind. and outstanding quail.
lty will bring larger price besides q
demand can be created for them. The
farm should have name. one that IL
short and expressive. one that 10 no,
easily forgotten.
This name should be put on the pro
duoe that goes to market. and atten
ton should be called to tho good quail
ties Of the article. This should be
done on the package or wrapper as
we'll as in any literature that may be
sent out concerning It, The appear
ance of the farm should be made In
vtting There should be an air OF neat
ness. cleanliness and orderliness. This
will give the impression that pToduc-
ton has gone on in that way and that
! the produce on the farm is desirable.
/ A good deal can be sold right on the
farm by having blackboard at the
road on which can be listed anything
that is for sale on the farm This
will bring many purchasers to the
farm and save hauling many things to
market. and as rule things can be
sold in this way at a good price. When
III. ia
ad. In the local paper Will prove very
valuable How can people want your
produce If they do not know what
you have or what fine qualities; it has?
Printed letter heads cost bit little,
and they call attention to VIVA: you are
Printed envelopes are COOS! advarta
ers. They pass through many hand:
and have an extensive opportunity :oi
aking known your business. IN has.
i,.s Your letter heads and envelopes
printed, 1t is we'll net to have toe NIUE.
on them, but rather to have 1t strikins
so that 1t will not he easily forgotten
From this it viii. be apparent tina
If good quality is produced and III
fact Is made known the purchaser viii
come to the products, while If no al
vertising is done the producer mus
go to the customer. SO produce fin
quality, have q trade mark and us
1t: and 1t might be we'll to let I. b
the name Of the farm; keep thu farr
attractive looking. advertise In the IL
cal papers. use printed letter head
and envelopes. have a blackboard a
the road 'lnese means will bring tn
world to your door for your product
instead OF you having to go to tn
world for a market