Evening star. [volume] (Washington, D.C.) 1854-1972, 1910-09-13
Leather Fed to Machines, Which Trans
form the Raw Material into Dainty
And High grade Shoes Before the
Eyes of the Spectators.
Modern Shoemaking Entirely the Process Conceived
During the Last Half Century by
Great Inventive Genius.

In no other product of man. labor is the marvellous
modern civilization better exemped than in the shoe
making industry of today.
The development of this industry has kept pace
with the development of mans intellect and the dis
coveries of the scientists. The who today flies
through the air in an aeroplane upon his feet
coverings whose perfection and production have taxed
the ingenuity of man as greatly has the invention
of the airship.
SHOES KEEP STEP WITH CIVILIZATION
Certainly the perfection of the machine-made shoe
is one of the greatest boons mankind OF which the
world can boast. The development of the shoe OF to-
day. from the sandal of times, covers the entire
period of the civilization of man.
In every age the perfection of dainty footwear for
both men and women has been of the premier OBJ
iects of the fashion hunters Skillfu shoemakers IN
the past received fabulous sums for boots and shoes
which set off to advantage the shapey feet of noble
lords and fair ladies.
And vet. today, through the installation of ma
chimes invented by who have given years of their
lives to the study of shoemaking millions of boots and
shoes are turned yearly by American manufacture
ers that far surpass the handmade shoes of the old days.
both in style and In comfort.
Poets have sung of dainty slippers and their fair
owners The story of Cnderea's tiny slipper has
been told throughout the world. Toasts to reigning
beauties have been drained from the little shoes of
these same beauties. Brave men have prayed to die
with their boots on the face of their enemies and
shoulder to shoulder with their comrades.
MEN WHO DEVELOPED MODERN FOOTWEAR.
These were romances of the shoe. But the greatest
romance Of all is the story of the development of the
modern machine-made shoe
There was no more real romance in the lives of the
ladies and warriors of the past than in the lives of
Elias Howe, Gordon Mackay, Charles Goodyear, Jan
Matzelgar and other inventors of machinery for max
ing shoes. These gave years of patient work to
perfect machines which would enable their feow-men
TO walk in comfort, we'll shod
The practical demonstration of modern shoemak-
ing to which the people of Washington are being
treated by Robert Berberchs Sons at their new
branch store Sl3 Pennsylvania avenue northwest has
not only attracted thousands of visitors, but has
brought many hundreds from nearby states who are
eager TO the machines at work
Those visitors of the older generation NAV we'll
marvel the precision and speed with which the shoes
turned out from the stack of leather with which
the operators are provided. They remember many of
them, the days of handmade shoes.
MACHINERY PRODUCT LAST HALF CENTURY
The great development of the American shoe in
dusy has taken place within the last half century, in
the period in which the telephone, the automo-
bile, the talking machine and moving pictures have
been invented and developed. And the American shoe
today leads the world.
The exhibition of shoemaking at Robert Berberchs
Sons the largest shown outside of one
of the great International expostons which have been