The Calumet news. [volume] (Calumet, Mich.) 1907-1938, 1910-06-06
AN ADVERTISING
SCHEME
By ARCHIBALD sPOFFARD.
Copyright. 1910. by American Press
Association.

is for them. can get men to ship
goods and keep accounts for compara-
lively small compensation. However.
I'll admit you've served me well. I'll
pay the expenses of your trip"
THANK you for the funds, uncle. I'll
take the trip"
Paul Greenaway was ut crisis In
his affairs. 1t was necessary fo- him
to be something better than n mere
shipping clerk In his uncle's Office.
The occasion of this necessity was
that he had fallen in love with Molie
Edwards. He couldn't support her on
what he was getting with Greenaway
& Co. They would pay him no more,
and he must either give up Mollie or
invent some plan to make more money.
What he desired was to think out
plan for increasing the sales of Green
away's soap. BY effecting that pur
pose he might go back with his uncle
on his return TO very different po-
sition from the one he was leaving.
Mollie kissed him goodby. bidding
him be of good cheer. and he went
aboard the steamer Arago that was to
take him to England.
The second or third night out. while
quietly sleeping In his berth. Paul was
awakened by shock. He listened.
The machinery stopped. He heard the
sounds of men running on the decks
above and a confusion of orders. Put
ting on some clothing. he ran out into
the saloon and thence up the compan-
ionway Outside there was a dense
fog. Then he knew there had been
collision.
One party under direction Of the first
mate was lowering the boats; another
under the captain was endeavoring to
pass q sail down over the port bow to
cover hole that had been rammed
there by another vessel.
When morning dawued an east wind
sprang up. the fog cleared. but the
ship that had done the ramming was
nowhere to be seen. But something
more terrifying was plainly visible
the Newfoundland coast, on to which
the Arago was drifting.
Two dangers threatened the ship
the one that she would go ashore, the
other that she would sink. II her bow
could be raised so as TO lift the hole.
into which, despite the covering sail.
the water was pouring. above the sur
face she could steam away from the
coast. In order to accomplish this re-
suit the captain ordered the freight
stored forward thrown overheard.
Men who are born to do great things
must be endowed with the faculty of
ignoring danger and being able to
think quickly ut critical moments.
Paul Greenaway turned out to be such
a man. When he saw boxes going
over. many of which floated. he ran
down the companionway to the engine
room. There he espied a pot or red
paint. Slipping coin in the engineers
hand, he seized the paint pot-there
was a brush IN tran back on deck
and began TO paint on the boxes that
were being thrown over: Use Greena-
ways Soap"
The first impulse of the captain on
seeing the young man at this work
was to hur an imprecation at him;
but. seeing that the GOODNESS displayed
restored confidence TO the passengers,
he changed his mind. Paul continued
to paint his advertisements on every
box or bail that was likely TO float.
and the ocean was strewn with mes
sages i'm bright red paint. all driven by
the wind toward the shore.
By the time the vessels bow was
sufficiently lightened to raise the hole
above the surface she had drifted Ia
within a couple of miles Of land. Paul
went to the captain and offered him
all the money he had with him If he
would put him ashore. The captain
declined the offer. Then Paul begged
him TO give him boat and let him &c
ashore himself The captain. appreci
alive of the effect of Paurs GOODNESS
In calming the passengers. consented
A boat was lowered, with provisions
I'm her in case the wind should sud
denly change and she should be driven
out to sea. Paul was lowered In the
boat and pulled for the shore. The
waves were not dangerously high. and
I'm time the wind would have carried
him to land even without pulling. Or
the way he picked up life buoy on
which was painted the name Emma
Bradley" This fixed the name of the
vessel that had collided with the Ara
60. AS he proceeded he saw wreckagt
to convince him that the Emma Brad
ley had gone down.
He reached a beach on which the
breakers were rolling. and. not being
skilled at Bleaching. his boat was up
set, and he was thrown up on TO the
sand by the waves. He found tho
shore covered with boxes and bales
that he had painted. and as the region
was thickly populated many people
had collected to appropriate their con
tents. Near by was telegraph office
from which he sent n message direct
ed to Greenaway & Co., makers O
Greenaways soap. giving an account
of the collision. HIS message, the frs
and only one about the accident sen
for weeks. was published as 1t wa
received, and Greenaway soap wa
mentioned from one end of the coun
try to the other.
That stroke OF genius made Pau