The times dispatch. [volume] (Richmond, Va.) 1903-1914, 1910-05-19

| there were indeed weak spots in the
PLAYER" proposition, and yet they could
not discard it, for by it and through II,
there was opened upa new territory, SO
to speak. for the piano seller n piano
trader and "swapper." There are
thousands OF people in thousands OF.
homes who want a piano in those
homes. and are plenty able to buy them.
but who. for lack OF musical education,
could not make use of the instrument,
could not draw from 1t all the sweet
strains to make home. especially the
country home, happy and altogether
endurable.
1t is no secret that musical folks
and inventive genius have been busy
for many years TO overcome ana plot
out this weak spot, Finally there
came along the "Electrelle Player" and
it soon proved that it was within its
power TO knock that weak spot right
OFF the big player" map.
The American Piano Company, OF
4s7 Fifth Avenu New York, a COM
pany which had been trying to solve
the player problem. and had spent 2
vast deal OF money in so doing, saw IN
the .Electrelle" the solution OF that
problem, and the American was not
slow To acquire control OF the seilins
rights of the Electrelle, with which the
1 piano tldue nav
what familiar.
1t seems that the American Piano Com
panv has acquired the selling rights
to the Electrelle. with the end In view
OF covering exactly the weak. spot that
has been referred to above, and the
exhibition of its wonderful perform
ances at tho Hotse Show Building yes
/. terday, which performances VIII pc
continued to-day. seem to a. layman
to fully demonstrate that the weak
SPOT has indeed been wiped OUT,
The writer is not much of a musi-
clan. but a great lover of the piano,
even though he can't play on II ana
he knows piano music when he heafs
1t. He heard that made YESTERDAY
when a performer sat at the Electrelle
and was charmed. all the more so wher
he learned that an unskilled performer
like himself was drawing that swee'
music from the instrument.
with the American Electrelle in
stalled in a piano, any one--no matter
how unskillcd in the technical part OF
piano playing--can render any compo'
sition. not only with faultless preci-
sion. but with the personality and eN'
preston of an accomplished musician
. More than this. the American Elec'
trelle is absolutely without musica
Limitations. except those, OF course
of the performers own muslca
reading. There is no stopping place
as the performers musical perception
develop. He can fully express then
in his PLAYING. The opportunity fo'
study and growth is n~ever-enalng, n
moro one tries, the more artistlc WI
ones playing become. !.
The lilectrelle can be Installed II
any piano at q very small COS
S regardless of its size or make @
: construction. without in any wa
: mutilating the instrument, The cas-
o work is not interfered With y
: any way, and, after the installation J
: made. even in the piano already y
d preseut use, the Identical appearance
II Of the piano is preserved without an
a Of the playing mechanism being visl
ylble, Tho above Is only possible wit
II the American Electrelle.
"a Tho operation OF the American Elec
trelle is what is known as electro
n mechanical, the power being furnishe
nv electricity. 1t can be attached {
/, any lighting circuit, and uses onl
y one-ffth of the power OF a small N
Il candescent lamp. This eliminates IN
"a labor of foot pumping, SO oh1ectionabl
n to the ordinary piano player,
It The simplicity of the operation
10 such that the performers whole after
ton and thought can be given TO u
music. Tile feet rest upon the plan
II pedals In the accustomed Nay, Viii
II the first three fingers of the right han
control the three pRrasing ana eNpres