davidaulloa/AmericanStories huggingface dataset:
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-01-13

ways have been and that upon the
basis Of an assessment at actual valu-
alton they would continue TO escape
their fair share OF the burden. This
latter communication attacks both
ends Of the program proposed By the
district attorneys. for 1t maintains That
assessment at run valuation would not
only fail 10 bring about equitable as
sessment between all classes OF prop
erty. but that il would open the way
TO endics extravaganza, Mr.. Metealf
agreeing exactly with the railroad at
%torneys IN their argument that the tax
Ing authorities Of the territory cannot
be depended upon TO observe any
measure Of economy.
There Is one statement In this latter
communication which is likely to
strike the thoughtful citizen. Mr..
Metcalf says, Taxation is too intri-
cate "a proposition to he disposed of
thus specifically and those who want
to acquire some knowledge Of the
| subject will find the road long and
tollsomea'
Whatever may DO the opinion as 10
his other views. this one win be ac.
ccpted generally as true. In every
state In the Union. old and young tax
commissions, boards Of equalization,
societies Tor the study Of tax
alton and similar associations
under varying titles, official and
unofficial, arc toiling upon this
same problem; making an i'm
proyement here ana there; finding an
opportunity to advance now and then.
but toiling steadily n with some
thing always TO do. some defect always
10 correct, II cannot be hoped to cor
rect the defects In the taxation system
Of New Mexico Ia a day. No superb
cial agitation can do It. It * true
that in the past we have had too little
Of agitation concerning tax matters,
Taxation has not received The public
attention which IL should have had
ana as Il result g~lnrlng defects have
crept into our system which would
not have been there had the mass of
the taxpayers been more watchful
But II is one OF the hopeful signs OF
the times that the people or New Mex
leo are beginning TO take a deep in
terost in our taxation system. II is
est which Is not temporary or super
fetal and thai II win continue to In
crease, demanding more and more OF
reform, until our revenue laws will be
brought up to date ana placed upon
an equal footing with our develop-
ment in other lines.
The present board OF equalization
may fail to correct the most %glaring
defects. which are now the only ones
complained OF because they obscure
the lesser ones Tho public viii de-
mand that they at least try. And
whether they succeed or not, the agl-
tation VIII continue % grow. the
measure Of public attention given to
taxation will increase. And whether
II be in constitutional convention. or
in territorial legislature. the next law
making body in New Mexico VIII con-
front a public sentiment which cam
not be ignored and which Viii demand
Intelligent, modern ana equitable
revenue system II has been the his
tory Of all states that reforms In taxa
tlon are the slowest to begin the most
difficult to bring about. But a start
has been made in New Mexico and the
results viii soon become apparent.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-01-13

The Logan Officers and citizens are
taking a little interest in the welfare
.oi thu city lust az present and are en-
.dcnNortng Co stop "a little az the drunk
.cnn,ss and diSorderly conduct on our
streets. This Is "a move which should
hc commended toy every lhwabiding
citizen in Logan county. Logan
Leader
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-01-13

we are never completely happy"
said the ready-made philosopher.
"Of course not" said the practical
person. "A boy wishes ne were a man
so that he could have Ill The mince
pie he wants and a man wishes he
were a boy 30 that he coul1 digest
it. "-Washington Star.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-01-13

pie Of hat badly ruled county in hav-
ing the courage to take this step
There is work for such an organiza-
ton IN his county and we stand ready
to give such an organization such as
sistance as we can. - Pennington
Times Hustler.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-01-13

Frank Gould's love letters may not
be bound In calf, AIS the Pittsburg
Gazette suggests, but even Mr.. Gould
win not deny thet they were born of
"a calf and have armed "A woman who
rs out after the dollars.-El Paso
Times.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-01-13

" Mir. J Pierpont Morgan proceeds
httlo further IN buying up and con
sulidating banks ANA trust companies
tn Now York. he viii save the states
men at Washington the trouble Of per
.iccting their plan for "a central bank.
Phoenix Republican
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-01-13

Under thc new section OF the United
states penal code. IL is "a serious Of
.fcns, 60 issue % check Tor less than ST..
This looks like snethrr foul blow at
the newspaper man. who. owing 10.
his bank balance must necessarily
draw unc about that sizc-Coconino
Sun
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-01-13
w. L. TRlMBLE & CO.

CORNER IST ST. and COPPER Ave.
Livery, Feed me Sale Stables. First
Glass Turnouts at Reasonable Rates.
Telephone 3. North Second Street
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-01-13

MIR TAFT has evidently arrived at the
conclusion that when q smile fails "a
swat % n then may prcvail-El
'paso Times.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-01-13

Marriage breaks a man OF the habit
oi sometimes going to bed with his
clothes and shoes on-El Paso Times.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-01-13
Serious Disease.

w. j Bryan is suffering with a bad
cold in his bank account and is I'M
able to speak.-Coconino sun.
Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1910-01-13

Valencia county has organized a
Good Government League a. Belen.
congratulate the progressive pc0-
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26
Advertising
1Ta|ks<
ADVERTISING IN THE SUMMER
Lack Of Optimism on Part of Solicit
tors May Cause Falling OFF at
This Time.

Before a recent business meeting of
the New York Times staff, Ernest j.
Preston, manager of the Daily News
paper club, discussed THE Decline of
Advertising in the Summer" He gave
various reasons why advertising
should be kept up during the hot sea-
son above all other times OF the year,
and said that IL may not be all the
fault OF the advertiser that he lets his
publicity fall off in the summer but
that some of it may be brought about
oy the lack OF optimism on the part
or the advertising solicitor
1T is as senseless for an adver-
tiser to stop his advertising-to break
| the effect of repetition-to quit firing
at that great 90 per cent. of the indif-
ferent, thoughtless, obstinate public"
said Mr.. Preston, "as It would be for
the engineer to let his fires go out
or the chauffeur to let his power and
speed go down on approaching a hill
The public must be told the story
or product without the cessation of
month or two, for 1t has been proven
that 1t costs twice as much to get
Dsck into the former commanding po-
sition than it would have cost to keep
the attention with some shots each
week. even If the full schedule was
not maintained.
Tell your customers to advertise
to the people that are staying at home
there's hundred times as many re-
naming here as go away. Some per-
sons believe that the people read less
In the summer than in the winter, but
don't believe It.
You have hundred reasons to give
why line should be persistently ad-
vertised in the summer as any other
time. Personally you get hungry in
the summer-you read in the summer
you may take things a trifle easy
but you don't let up It's not human
nature to let up, so bring that to the
attention OF the man who should spend
some money in the display columns
and see II good bunch of optimism
plus some good common sense
won't make them look at things in a
light that will enable you to obtain
the name on the dotted line
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26
Ihe Dainty Neckhnuu

Its selection has a great deal IN do
with the effect of the get.up as n
whole.
Never has 1t been seen In greater
and more charming variety.
Narrow, fiat bows of point d'esnr,t
either black or white, are now tho
thing"
Most of the bows, Of various NATE
rails are fiat
There Is an apparent liking among
well dressed women for the pIaited
SILK bow, edged with Persian.
For morning, there are airy IittIe
THIS and jabots OF black net and
point d'esprit.
Among the fancy It'd bits are itt1a
clusters of silk roses. with main
corded silk for stems.
The Irish and cluny bows are "a
popular as ever, particularly whom
these laces are used as edging or trim.
ming on bits OF fine muslin.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26
Ornamental Sailor cnllars

NO one seems to think a liberty IS
taken with the sailor collar when that
usually substantial adjunct Of dross 70
rendered in the most frivolous mate.
rails. Hence we see It fashioned in
gauze' with tassels 70 weight It at the
corners and even in gold and silver
lace upon the most vaporous NJ &C
ming wraps as wei as on the DAYTIME
toilette.
The tailors are naturally maxine
use OF the design. and are applying n
to their serge coats and even 10 sy,ts
they are making Smart, too. is a coat
OF purple MORE with a sailor colIar
held down at the corners beneath
rosettes Of purple lace. each one cen
tered by a undiscovered button. Tho
dress worh With the coat wac made Of
the same materials and had a connie
OF deep iouncef OF purple lace abov,
the hem Of tho skirt.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26
SIMPLE GOOD MANNER" RULE
do as You Would Be Done BY" Is tho
Root of All Forms Of
Etiquette.

you are puzzled about n question
or etiquette and have not time to CON.
suit an older or more experienc cod
friend or relative apply the golden
rule-to do as you would be done Nv
Tor this Will almost always bring Won
out OF your difficulty with flying colors
The expression "a natures gentleman"
is often applied to some supplemented
and unsophisticated man who is Thus
guided; for, whether one be gentle or
simple, the truest good breeding" 10
SHOWN by care for the feelings of
others. The real great lady" Is az
thoughtful and considerate for those
beneath her in social position as she
would be for royalty, though she would
show her thought in a different fash.
ion, and since all may be Queens nv
love" 1t behooves every one to be row.
ally courteous and considerate. The
brusque, rough woman who confounds
pleasant manner of speaking with
lnsincerity is greatly to be pitied for
she has thrown away her scepter and
lost her crown.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26
UNCONSCIOUS ADVERTISING
Every Merchant and Business Man
Does II in Some Form or Other
Says MIR. Van Camp.

Writing in the New York CONNER
cial, Frank Van Camp, of baked bean
fame, says:
When a man advertises he is
generally supposed to use newspapers,
magazines. street car signs, billboards,
wall signs or circulars, or to demon
strate, or distribute samples.
In my opinion, every business man,
either retailer. jobber or manufacture
er, advertises, but many of them are
apparently unconscious OF the fact.
retailer could save rent by hav-
ing his store in a back alley, but
wishing to attract the attention of a
greater number of people, he locates
on prominent street and charges
the excess rent to general expenses.
rather than to his advertising account,
where 1t properly belongs. When q
merchant moves from a side street to
a prominent thoroughfare, it is be-
cause he wants to advertise When a
merchant puts a sign over his door
or uses show window to display his
wares, he is advertising. When the
clerk behind the counter displays
goods that have not been asked for by
the prospective customer, he is adver-
Using. The merchant who removes
his business from the country village
to the county seat, the man who
moves from the county seat to the
city, the manufacturer who increases
his sales force from one man to ten,
the man who extends his business
from the local field to his state, from
a state to the national market. has in
mind the extension of his field of op-
Grafton, the seeing and talking with
more people-in other words, adver-
Using
Il say again, every merchant and
manufacturer advertises and believes
in advertising, as without it in some
form no business could survive for a
year.
ANY kind of an announcement by
merchant or manufacturer that he
has merchandise for sale or trade is
advertising, but the announcement
may be good, bad or Indifferent. and
may be profitable or Improbable"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26

HO1FFURES which show the turban
~ and Greek styles combined, are
the most popular. Hat brims grow
wider and the pretty turban couture
fails to supply the requisite amount Of
hair to fill in the wide fiaring brims.
The turban couture with the addition
or puffs or curls in a little chignon at
the back solves the problem of a
graceful balance between hat and Golf
fure.
The little fringe OF wavy hair or
loose curls about the face, barbed by
full braid wrapped about the head.
make up the quaint style which is
Ideal for the possessor of a pretty
face or well shaped head. 1t IS. in
fact, almost always becoming. 1t is
only when one aspires to picture hats
or long turbans that 1t falls short.
Sometimes the addition Of a cluster
OF curls Is all that is needed
new couture which is Of recent
design shows the hair parted in tho
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26
Loves Crime.

George was manly fellow, yet, sur
prising az it may seem. he was guilty
OF grave charge. criminal offense-
theft, for had he not many times.
stolen kisses from his fair sweet
heart?
Maude, one of the most lovable of
girls, was equally guilty as an Access
sorry; she received the stolen property.
Each seemed to have perfect conf
dence In the other, however. and when
sentence was pronounced by proper.
iy qualified official. they decided to
serve their time together.
They remained loyal to the end,
neither making any effort to have
their sentence abrogated or shortened,
but during the course of their long
term together several small offenses
were directly chargeable to them.
w. p. in Puck
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26

middle, rolled back at the sides into q
full, soft roll and the ends laid in q
coil at the crown OF the head. This
couture is finished with five short
curls pinned In at the top Of the coil
and falling to the sides and toward
the front where they are pinned with
invisible pins to place.
Girls make for themselves many
pretty hair ornaments OF velvet and
spangles or rhinestones. Little June
roses made OF ribbon and finished
with millinery rose foliage is among
the smartest and most fascinating of
these decorations. The fashion of
wearing velvet band across the top
of the head finished with a little
rosette at each side which was I'm
vogue a half century ago is with us
again. The modern girl wears her
rosette less primly set and wherever
she finds them, in her opinion. most
becoming.
JULIA 6oTToMLEY.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26
Fair Advertising Paid.

Col. 7. NJ. Dunn, the secretary Of the
Danville, Ky, fair. is thoroughly con.
vinced of the value OF country news.
paper advertising. He advertised the
fair this year in no other way; cut
all posterD, bills and other ways which
cost mucA but give little results and
confined himself exclusively to the
newspapers.
The result. Colonel Dunn says, is
that the Danvillo fair made money
this year, the first time in many years
He says he will use nothing but the
country press in the future and ad-
vises others seeking profitable adver.
Using to do likewise.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26
Power of AdXertisinn

Mainly through the efficacy of a
little advertisement in a Hartford
newspaper two long separated broth
ers have been reunited after the lapse
of sixty years. The principals In the
reunion are Rev. DIR. Edgar F. Clark
OF Providence, r. l., formerly of Taun.
ton, and Edwin Clark of Butte, Mont.
who is now eighty.one years old. Early
in this year the western miner re-
tired from business and began to
think of his old home and his family.
Then he inserted the advertisement,
which was seen by some of his former
acquaintances and forwarded to the
clergyman at his summer home at
Marthas Vineyard.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26
Everybody who reads maea-
zines buys newspapers, but
everybody who reads newspa-
pers don't buy magazines.
MERIT ESSENTIAL TO SUCCESS
Advertising Can Never Build LASTING
Results Unless Product Is
Worthy.

Points in advertising are thus
summed up by the Chicago CONNER
cial Journal: First, the advertise
ment must attract the eye; second
present convincing argument; third,
reach buyers OF product offered;
fourth, be read at the right time:
NTH, be continuous for a long period
immediate results being rare" One
point omitted is that merit must be
the basis to secure lasting success.
Inferior articles may be pushed to a
large scale, but quickly become dis
credited when buyers are disappoint-
ed. Many advertisers overlook all
these factors. They fail 10 arrest the
attention and so to prove the need
OF what they have for sale. and they
expect one charge or an occasional
careless shot will bring down the
game. Some stop advertising when
their business is dull, though energet.
&c men are apt to feel that is the time
to make greater effort Periods of de-
preston also call for closer economy
in production and those who look
ahead are open to arguments on the
advantages of change of machinery
and material. They have time then
TO think about It. In printing. the
duh season for some houses is the
busy season for others. 1t is rarely
that any OF them close entirely for n
single day, except Sunday. Tho ad-
vertiser who omits any issue OF the
right medium takes chances of miss
ing sales he would otherwise have
made.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26
Black and Whit Etnn

Among the new eton suits sent out
by the Paris dressmakers may be
noted cream-colored MORE suits with
square black sailor collars OF nous
seine de sole, and also black satin
suits with white cloth sailor collars.
finished with double row of gilt but
tons down the front OF the short
Jacket
In black and white fabric combina-
tons white silk with a black velvet
stripe has been seen.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26
Powder Puff Hatpin.

The powder puff with which miIsdi
takes on the shine" has been hidden
In many places, But the latest is to
have It in the hat pin. The head Of
the pin opens like locket and within
is the tiniest Of powder pufs. The
inside Of the head that closes over
this has tiny mirror. The outside is
the jeweled or painted head OF the
pin, that in all respects is like many
other pias. with no suggestion OF the
secret beautifer.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26

Before representative body of
business men at New Orleans recent.
ly, Gordon Swift, manager for r. q.
Dun & Co, in that city, remarked:
"A merchant is rated largely upoa
the amount Of judicious advertising he
does" Giving as his reason for this
Mr.. Swift further states that no mer.
chant can last long in any line of
business who doesn't keep the public
well informed as to what he has r.
sell.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26
The Weeds Return.

] ne WeedS Return.
"Confound these election bets. any.
way!" grumbled Harker.
Lose heavily?" inquired his friend.
mo, won ten boxes of cigars and
they were so rank sold the whole lot
to the corner tobacconist for a dollar"
well, you made dollar, anyway"
Yes, but that is not the worst OF
1t. My wife saw the boxes in the
window marked A Bargain, 81, and
bought the whole lot to give me as a
birthday present"
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26
Advertise your goods where
you have them for sale.
The Mystery In AdvertIslno.

It is commonly thought that adver
Using is a mysterious thing that
makes some people rich and some
poor, whereas, In my opinion, the
term advertising was merely coined
to conveniently differentiate the writ
ten from the spoken word.
II is, therefore, purely and simply
Craftsmanship. and no man has vel
risen to ask the why and wherefore
of vending merchandise.-H. T. Nor
gan in Springfield Qll) News.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26

de Chine or thin woolens, lace inser-
uon would be used. The Ciaudine col
lar and cuffs are OF plated muslin
edged with lace; the fitness at waist
Is gathered into a band to which also
the skirt might be attached.
Materials required: IA yard AZ
inches wide. IA yard trimming.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26

An airship line is to be established
between Baltimore and Washington
Those two cities are SO near together
that the ground between them eau be
padded all the way.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26

Prizes have been offered for the
best poems In Esperanto. This ought
TO give the magazines a much-needed
rest, and It ought also to cheer up
the unappreciated poets.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26

We learn from London that the silk
hat IL dying out. Occurs It's been an
uncommon long time dying. There's
no more pathetic sight on earth than
a silk topper on it's last legs. Some
body ought to put It out Of its misery
Maybe it's only one Of those hot wealth
er stories. though. In London, when
ever news is dull, they send out
hardened reporter To kill the plus
hat
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26
AD-lSMS.

tSIuiSs
Advertising is the insur-
ance which the shreWd
merchant carries to pre-
vent the disturbance of his
business by the sudden ap-
pearance of a competitor
In his field. BY his adver-
Using he has led the people
to form the habit of buying
at his store. Habits are
not so easily broken up as
some may imagine. By his
advertising he has also ex-
panded the volume of his
business, so that the ap-
pearance of a competitor
has less effect than 1t
otherwise might have. A
new competitor may be
able to get a few of the
merchants customers, but
cannot reach that great
mass of them who have
been patrons through years
as a result ofshis wide ad-
vertising.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26

New York court has declined {,
permit a literary society to call Itself
the Souse club Occasionally a New
York court losses aside technicalitjes
and legal yerbiage and gets right
down to business and common sense
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26

When a mans wife has gone away
Tor the summer he ought to have the
decency at least to look downhearted
In the photograph which he sends to
her.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26

New York policeman recently ate
81 ears OF corn at a sitting. Our only
hope In this connection is that he did
not have an overhanging mustache.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26

II man had had as complete com.
mand over the seas as he has had
over the forests they would all be
dried up and crying for irrigation by
this time.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26

II is harsh and hasty Judgment to
assume that every handsome young
woman who is seen walking with
crutches has been rashly intimate
with hobble-skirted gown.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26

The woman who slashed nine per
sons when she saw her husband slip
quarter TO a girl in church must
have thought that particular act of
charity covered an unusual amount
OF sin.
Ceredo advance. [volume] (Ceredo, W. Va.) 1885-1939, 1910-10-26

The United States forest service Is
advertising for a xylotomist We are
not quite certain what a xylotomist f.
but the man in the fat overhead plays
something that sounds like It every
night.