The Dickinson press., 1910-11-05
FARM ADVERTISING is HELP
Ono Of the Greatest Factors In eusl
ness World and Farmer Can Use
u to Advantage.

CBy w. c. PALMER, Agricultural Editor.
North Dakota Agricultural College.)
Advertising 10 one Of the greatest
factors In the business world. In fact
many lines Of business depend upon 1t
Tor their existence. It can do much
Tor the development Of the farm.
Advertising has been defined a. ma.
ding people think az you want them
to. and whoever buys or sells has need
OF doing this very thing. While the
larger end of the farmers business IL
production. yet the buying and sell.
ing Is very essential and unless they
are done right the matter Of produc.
ton will not avail much.
How can q farmer advertiser A
good many pointers can be secured
from the business men who have de.
veloped this science. The merchant
drst displays an attractive show win.
dow, and puts up his goods In onve.
nient and attractive packages. He uses
the papers to tell of his goods and pro
tects the reputation that comes to his
goods by using a trade mark. He
uses letter heads and printed en-.
velopes, he dresses neatly, is pleasant
to his customers, cultivates them,
gives his place Of business a name.
The farmer may not want to use all
these methods, yet he can to advan.
tage use some of them. The first thing
Is the producing goods of quality, a.
nearly everybody is producing the
ordinary kind, and outstanding quail.
lty will bring a larger price besides a
demand can be created for them. The
farm should have a name, one that ID
short and expressive, one that Is not
easily forgotten.
This name should be put on the pro.
duce that goes to market, and atten.
ton should be called to the good quail.
ties Of the article. This should BIO
done on the package or wrapper 40
we'll a. In any literature that may be
sent out concerning it. The appear.
ance Of the farm should be made in.
v1ting. There should be an air Of neat
ness. cleanliness and orderliness. This
Will give the impression that produc.
ton has gone on In that way and that
the produce on the farm is desirable.
A good deal can be sold right on the
farm by having a blackboard at the
road on which can be listed anything
that IL for sale on the farm. This
Will bring many purchasers to the
farm and save hauling many things to
market, and as a rule things can be
sold In this way at a good price. When
things are ready for market q little
ad. In the local paper will prove very
valuable. How can people want your
produce If they do not know what
you have or what fine qualities 1t has?
Printed letter heads cost but little,
and they call attention to what you are
doing and what you have for sale.
Printed envelopes arc good advertis.
ers. They pass through many hands
and have an extensive opportunity for
making known your business. In hav.
Ing your letter heads and envelopes
printed. It Is we'll not to have too much
on them. but rather to have 1t striking
so that 1t will not be easily forgotten.
From this 1t will be apparent that
II good quality is produced and the
fact Is made known the purchaser will
come to the products, while If no ad.
vertising is done the producer must
go to the customer, so produce fine
quality, have a trade mark and use
It; and 1t might be we'll to let it be
the name Of the farm; keep the farm
attractive looking, advertise in the 10
cal papers, use printed letter heads
and envelopes, have a blackboard at
the road. lnese means will bring the
world to your door for your products
instead of you having to go to the
world for q market,