El Paso herald. (El Paso, Tex.) 1901-1931, 1910-09-10
FIRST TRADE
EXCURS|ONON
MONDAY
Merchants of Ell Paso Make
Bid for Patronage From
Surrounding Territory.
CUSTOMERS TO GET
VALUABLE REBATES
Fares to Be Paid for Those
Who Come to Ell Paso for
Their Bargains.

Beginning Monday the Buy in Ell
Paso What You Can't Buy at Home
rates will be IN effect All railroads
will lead to Ell Paso for the week OF
Sept u to IS and all roads win offer
reduced fares to purchasers of goods
from the FL PasO merchants. This is
the plan:
For each so cent purchase in any OF
the stores belonging TO the Merchants
league one mile of transportation will
be related All that is necessary in
order to obtain this rebate is to ask for
a rebate card after the purchase is
made. this insuring the purchaser that
the same price is made to him that is
offered the other patrons.
When through shopping present the
rebate cards TO the the secretary of the
league. together with the return por
ton Of the railroad ticket. the cash
fare receipt, if a cash fare is paid, or
a receipt from the local agent at the
buying end Of the line where a one
way ticket is purchased. The secretary
who is also the secretary of the cham
Der of commerce, will refund the
amount Of the rebate in cash at the
rate Of one mile for each so cents We'I III
Of goods purchased.
He is at the chamber of CONNER
building. $40 San Francisco street, on
the way to the union station. and
nothing must be signed. no obligations
made Just present your rebate tickets
and your transportation and receive
the cash rebate For example, il you
spend: so cents you will receive back
1 mile railroad fare; s1.00, you viii re-
ceive back two miles railroad fare; IS.
you will receive back 10 miles railroad
fare: SO, you will receive back 20 miles
railroad fare; $50. you will receive back
Zoe miles railroad fare; 500, you will
receive back 200 miles railroad fare.
Planned BY Merchants
Trade Excursion week in FL Paso
was planned by the Retail Merchants
league as a get together week for the
purchasers OF the southwest. and the
business men of Ell PasO. With no in
tention of taking any of the trade
away from the local merchants in the
cities and towns Of the southwest, the
FL PasO business men are making an
effort to keep the money at home that
is spent in the east and north each fall
season, by inducing the people OF this
section 10 spend their shopping moneS-
at FL Paso, where it is kept in local
trade channels instead Of being thrown
into a foreign market in the east and
north.
To Extend Trade Circles.
The merchants wish to get acQuain-
ted with the people of the southwest
in order that a better trade feeling may
be established Much Of the trade OF
the southwest is done with FL Paso by
mail BY having these mail order Gus
toners come TO Ell Paso a better trade
relationship can be established between
the customer and the house. so that
future business could be handled more
satisfactorily By doing a part OF the
fall buying here. this friendly visit is
made at the expense of the merchant
who returns in rebates the customers
fares.
Successful Elsewhere.
The rebate plan has been applied
very successfully in many Of the trade
centers of the country indianapolis,
with its feeders of traction lines from
all parts of the middle west, has prov
ed to be a shining example Of the re-
good that can be done by the
same plan as that of the Retail Mer-
chants league Indianapolis being the
center of the greatest interurban rail-
road system in the world, and also the
center of the steam car traffic OF the
middle west, has had an excellent op-
portuntty to give. the plan a thorough
test The scheme has stood the test
and is found to be economically sound
1t required but a short time 70 con-
vince the business men there that in
stead of taking their trade away, the
rebate plan was educating their Gus
toners to buy and that by carrying
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