The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1910-06-11
Advertising Vermont

Undef the caption, Letting the
Other Fellow Boost" the Chicago
magazine Town Development" says
Down in Vermont they all believe
in boosting-in theory
1T is good for the other fellow.
Boosting always brings its own
reward. 1t is perfectly clear to those
Vermonters that the rapid advance
ment of the West is mainly due to
the enterprising spirit and progress
siye promotion plans Of the people
of the West.
Yes, boosting is a splendid thing.
1t has doubly paid those Western peo-
pie Values in the West increase be
cause Western people believe in their
own country and talk of its beauties
and greatness every day in the year.
That is one Of the great forces in ad-
vancing the West-the confidence of
Western people In their own country.
Admirable!
''Vermonters appreciate this Wes-
tern enterprise in the same way that
some people appreciate the adyertis-
ing success of Marshall Field, John
Wanamaker and scores of other ex-
tensive advertisers
Advertising made their fortune
say the fellows who believe in adver-
Using in theory but never advertise
on their own account.
Down in that delightful and beau
tiful Green Mountain state, they be-
lieve in adyertising-if the other fell
low will do It for them.
This from the Montpelier Morning
Journal OF May 18th:
The New York Central Railroad
is advertising the exhilaration to be
found in climbing the Green noun
tains. With this line and the Central
Vermont giving publicity to this reg
ion there should be some gain in the
number Of summer tourists In i9i0.'
There undoubtedly will be some
gain.
But II will not be as great as It
would be II the good people OF Yer
mont backed up their confidence in
the wisdom OF these two railroads, adj
yertislng the attractions of Vermont.
The people OF Vermont will get more
money from the tourists who go 10
the state than the two railroads that
pay the bills for advertising. More
over, larger percent OF profit is re-
allied by the hotels and cottage own
ers than by the railroads.
Lots OF people viii be attracted
10 the Green Mountains this summer
as a result OF this railroad advertis-
! ing from whom the railroads will not
get dollar, because the visitors will
90 in their motor cars and send their
trunks by express.
Advertising is a fine thing for Yer
monters-if some one else will pay
the bills"
With considerable sense OF humil-
/ iation. Nermonters must confess. II
they are honest with themselves, that
there Is altogether too much truth
In the above criticism. Our Chicago
contemporary knows that the Journal
does not favor the policy OF leaving
TO the railroads all the advertising
OF Nermonts attractions and resour.
ces. IL Is glad TO see that these roads
are helping the good work along but
1t would rejoice much more to see
this state take some action towards
that publicity that Is so essential q
feature OF development. whether Il be
the business OF the individual or the
growth OF the state
The next session OF the legislature
ought to consider with a good deal oil
deliberation. the wisdom OF entering
upon publicity campaign. Il will
not be the opening OF path IN n vii
derness where no trail ever has beer
blazed. Rather, II will be following
n well travelled highway. Switzer
land Is conducting an extensive adyer
Using campaign In American news
papers and finds It n very profitabl,
investment. Canada will tell IN,
same story. Our own Western states
have proved that advertising payi
and so have many Western and South
ern cities.
In many respects Vermont Is al
undeyeloped state. We have farm
Ing lands and orchard lands that ar,
fertile and comparatively cheap w
have many undevcloped mineral re
sources. We have hardly made be
ginning upon our almost unlimitel
possibilities as summer touris
state.
The whole subject should be stud
led from the point of view OF progros
siye business mon. The rules tina
have proved successful in privat
business hold good for public bus
ness. The individual spends none
that he may get more business. WI
should the state refuse TO apply trie
business policies to develop It's r,
sourcesl Il pays TO advertise pill
and porous plaslers, chewing gum an
} toilet soap. Is anyone prepared I
assert that Il will not pay to adve
tise Vermont7
We ought not to depend upo
. others to do all our Advertising. We
mont ought 10 advertise on her ow
; account.-Montpelier Journal.