davidaulloa/AmericanStories huggingface dataset:
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1910-05-12
WHAT EvERvsopY WANTS.

Everybody desires good health.
which is impossible unless the kidneys
are sound and healthy. Foley's Kid
ney Remedy should be taken ut the
first indication OF any irregulsrity.
and serious illness may be averted.
Foley's kidney Remedy win restore
your kidneys and bladder TO their nor
NAL state and activity. Sold By IN
druggists.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1910-05-12
lMms Gathered IN
From Far and Near
What's the Tariff 20 Golf?

New York Mail.
President Taft's Albany conference
on the Canadian tariff. did not produce
definite results. but 1t resulted in ar
ranging golf match between himself
and Earl Grey, and that is something.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1910-05-12
neral. He would have to be as silent
rs he was at the tomb of Napoleon.

neral. He would have to be as silent
rs he was at the tomb of Napoleon.
picking Was Good ~ Il Was.
st. Paul Pioneer Press.
Secretary Ballinger says CLAWS
..loafed on the job" II he had not
loafed on the job what might he not
have found out?
After = Martyrs Crown.
Philadelphia Ledger.
Ex-Governor. Taylor may go back to
Kentucky on a political mission. II he
wants to be martyr, all right.
| Needs All Help He Can Get.
Milwaukee Sentinel.
II Mr.. Bryan stumps Indiana for
see kcrn's vote satisfactorily reduc-
ed.
Who % They eIame-Providence
Chicago Tribune.
n. Over in Europe they don't seem to
believe the story that T. r. is merely
one of Uncle Tom Platt's mistakes.
Has Always Been Dry.
st. Louis Globe-Democrat.
Mr.. Bryan has come out as Dry.
| Lived In Vain.
Boston Transcript
Though his horse won, he died with
out seeing Teddy.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1910-05-12
Decent Live In Illinois.
willie Journal and Tribune.

Knoxville Journal and Tribune
II he does not. Senator Beveridge
ought to know, that IL he is to be re-
elected to the senate 1t must be done
BY republican votes. The democrats
are not going to re.elect him.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1910-05-12
Fatal Curiosity.

"How did they manage to get such
a fine thumb print OF the burgiar?''
The house had been painted that
day. and he just couldn't resist the
temptation to feel OF the paint to see
IL 1t was dry."-Houston Post.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1910-05-12

Foley Kidney Pills contain in con-
centrated form ingredients of estab-
lished therapeutic value for the relief
and cure Of all kidney and bladder all
ments. Sold by all druggists.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1910-05-12
Must Be TESTING His Popularity.

Houston Post.
We ask General Castleman, who
sent the three gallons OF thirty-year-
old to T. r., to note that the unap-
rreciative man spent an hour drinking
tee with fourth rate king.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1910-05-12
Mayor Gdyn0r Says He Can Spot
Detectives By Their Enormous Feet

brainy and mediocre men hold about
the same among men OF great and les
ser stature.
Mayor Gaynor observed that many
United States secret service men are
of the ''singed cat" order-weaxened
baldheaded. frail OF build and ranging
to men of stalwart proportions.
These men. he has noted. look like
artisans. professional men or business
men-some OF them like men Of means
and leisure-and may enter interviews
without suspicion as to their identity
Foley Kidney Pills are antiseptic.
tonic and restorative and = prompt
corrective OF all urinary irregularities
Refuse substitutes. Sold by al drug
gists.
Evening Up.
Were you ever in u holdupy'
..No. but I've taken part In Q show
down."-Sew York Journal
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1910-05-12
Outejaseed.
Chicago Tribune

Wearied with his everlasting hike
the Wandering Jew stopped to rest.
What's the use?" he exclaimed II
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1910-05-12

. WOLF It lac 20 COINS S0n0 TING.
6t, Louie Post-Dispatch.
lt In certainly an odd freak of
chance that the so-called return from
E1ba's should eliminate on the ami
versary OF the battle Of Waterloo.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1910-05-12
/, charee 70 Put the Id on Him.
nnrlnRfield RepublicAn.

ideal would be Mr.. Roosevelt a.
snecial ambassador to the Kings fu-
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1910-05-12

Has Always Been Dry.
st. Louis Globe-Democrat.
Mr.. Bryan has come out as a Dry.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1910-05-12

Contentment.
Detroit Free Press.
Whenever I'm sad, why then I'm glad
To think that I'm no sadder,
And when I'm glad I'm happy lad,
To think no one could be gladder.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1910-05-12

can't keep up with old man Weston to
save my life! He's 40 miles ahead OF
me and going like the wind
Running trembling hand through
his flowing beard, he proceeded to heap
a few choice maledictions on the day
of his birth.
His Constituents.
Pittsburg Post.
ever had 'em strew flowers In your
path as you returned home, Senator?"
I'm satisfied not to have 'em strew
banana peelings."
All He Heard.
well, Willie, hear you have new
baby at your house."
yep
what is 1t, little sister OF a lit
tie brother?''
81 dunno. All heard was pa kickin'
about it bein' an ultimate consumer"
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1910-05-12

Entered at Richmond. Indiana. pos
office ~ second class mail matter.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1910-05-12

Boston Transcript
Though his horse won. he died with
out seeing Teddy.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23
A Marathon Sentence.

A correspondence of Printers Ink
in San Francisco sends reader"
taken from an ad, of dancing school
at Salem, Mass, which he believes to
be one of the longest sentences ever
printed i'm an advertisement. 1t APP
peared under the head of New
Thoughts and Theory in Dancing"
and was as follows:
is not the freedom and harmony
which nature reveals on every hand.
even in inanimate things. like the
swaying trees and ripping streams.
and floating clouds, the rain drops and
snow flakes, enough to convince us
that our Creator intended us to be
glorious unconstricted agents of ac-
tivity with the physical part SO thor
oughly educated and exercised that
it can at any and all times through
life become an enthusiastic and ex-
pressive co-partner of the great con.
trolling agent, known as mind which
in its turn is controlled by that great
impulse of our being which is ourself
the ego-the soul, that moral prin-
ciple which constitutes our nature,
and from which arise all the noble inn
pulses which shape our ideals and
promote worthy ambitions.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23
FROG IN WoMAN'S STOMACH

Mrs. Guy Weaver OF Toledo, o., is
recovering from her illness OF many
months. during which she was suffer
ing from stomach trouble the nature
of which baffied her physicians. 1t
was caused, it is now said. by the pres
ence of frog in her stomach, which
was removed by a local doctor. The
intruder is a brownish yellow In color
and is about two inches long. 1t was
lively specimen, and straightway
demonstrated its kinship with its
brothers and sisters of ponds and pud-
dies by series of lively leaps. 1t is
though that Mrs. Weaver swallowed
a frog egg while drinking at a spring
on farm of her parents, Mr.. and
Mrs Smalley, in Freedom, and that it
Matched and developed to nearly nor
NAL size In her stomach. Hundreds
have seen the frog, which was placed
on exhibition.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23
DECREASE COST OF LIVING
Advertising Lessen Price Of Goods by
Providing a Markets. Civil
ling Influence.

The following letter addressed to
the editor of the New York Times is
signed by William II. lngersoll of the
Ingersoll Watch company. we'll known
in advertising circles as an enthusiasts
tic believer In the possibilities of ma
king advertising a correct science:
Under the head Advertising in a
recent issue appears a letter by one
of your correspondents purporting to
show: First. that advertising is
waste when it is applied to the neces-
sites of life which would have TO be
purchased anyway, and, second, that
it increases the cost of living when
it is applied to what the correspond
ent. considers TO be outside of the
category of necessities.
specifically. his reasoning appears
plausible, but in reality IT is fallaci-
Gus. because it overlooks the fact
that the consumer of any article al
ways bears two distinct items of cost
when he buys il. The first of these is
the cost of production. The second is
the cost of getting it from the pro
Queer to the consumer. Advertising
has taken the large place that it has
in the second of these two costs be
cause il reduces the cost of distribu-
ting goods and therefore reduces the
total cost to the consumer, or more
frequently than otherwise accomplish
es this 1t is a competitive weapon
considered in this sense and is used
because when well used it gives a
producer an advantage over competi-
tors who use the more expensive
agencies for distributing their prod
uCt.
Advertising frequently lessons the
cost of goods very materially by pro-
viding a market, allowing production
on a greatly magnified scale, thereby
permitting economics which smaller
production would not allow. A large
enough market to make the dollar
watch a possibility would not have
been attainable except through adver-
Using, yet this article has saved
money to millions of those who have
purchased
1T is probably true, as your CORE
spondent claims, that advertising on
the whole does increase the cost OF
living by creating new wants, but this
is no condemnation of advertising to
any man who believes in civilization.
because the prime difference between
the savage and the civilized man is
that the former has but two or three
wants, while the latter has many. Ad-
vertising is a civilizing influence, be-
cause It increases the number OF
mans wants. II is a human benefac-
ton in its legitimate use"
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23
SNAKE IS BABY'S MASCOT

The following story, taken from n
Purulia Cndia) paper, has the flavor
of the Arabian Nights:
"a child was born TO a Brahman in
the village of Shapur six months ago.
and since the very date of birth a
serpent has been constant attendant
on the babe, One day the reptile was
caught and thrown in the river. At
night the Brahman heard the serpent
say to him in a dream, If you kill
me shall completely destroy your
family. II you do not. shall not
harm you. but. on the contrary. do
you good Since this oracle from the
serpent the Brahman and the mem
bers of his famia have left 1t alone.
when the child IS on the ground
asleep or awake the serpent spreads
it's hood over its head like an UNI
brella. When the child is on the bed
the reptile quietly lays itself down
under the cot. Once the child's
mother took the child to the house OF
a relation near. The father was fol-
lowing her with an umbrella under
his arm. On opening the umbrella he
saw that the serpent was inside It..
He threw 1t away. but 1t forthwith
returned to his house.
The serpent is still there. The
Brahman gives the reptile milk twice
a day, which he drinks"
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23
LIeHTNING's QUEER STUNTS

Lightning has been known to play
queer freaks. but a streak of the Jer'
sey brand which struck the home OF
John Alderman in Rochelle Park, n.
j., a few days ago seems TO have
done more queer things in a mdnent
than had been done since Ajax dehed
the fluid. From removing the four
casters of table to shipping off the
steel stub of a pen with which
young woman was writing in an adj
Joining house, the zigzagging bolt
managed to disrupt or injure most
everything in its path.
The bolt melted the telephone wire
and hurled the molten metal against
a window with such force as to make
mosaics of several panes, the spatter'
ing hot metal so deeply ENGRAVING
itself In the glass that there has been
no getting ii out.
One side of the hall was ripped out
and from there the lightning flashed
into the parlor, where broken lamp
and scattered and broken bric-a-brac
told of its passage through that apart
ment.
Then II Iourneyed TO the dining
room, where Mr. Alderman was sit
ting. The walls, blackened, scared
and bulged out on three sides, show
that the bolt struck the room In
three places, and Alderman is still
marveling how ii was that the light.
ming flashed all around without ever
touching him.
In the kitchen was an old-fashioned
clock, quite heavy and fully two feet
in height The lightning removed this
from the kitchen and deposited the
wreck in the dining room. The west
side of the kitchen wall was blown
out. The kitchen floor was blown up
ward. The kitchen table was splin-
tered into bits and the range was
shattered into many pieces.
A young woman next door was wrl-
ting letter and her pen-point disap
peared as the bolt shook the place.
Yet, strange to say. although there
were four persons in the house at the
time not one of the occupants suf-
fered any injury from the freakish
bolt, other than the shocked surprise
that would be expected on such an
exciting occasion.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23
Need Only Tell the People.

There are many merchants who be-
lieve that money spent in advertising
is like charity, because everybody in
their territory knows them and the
goods they sell. Yet we venture the
assertion that a large percentage or
the business the mail-order house
draw from rural communities is due
to the fact that the purchaser does
not know he can get the goods as adj
vantageously from his home merchants.
The country merchant can advertise
with the same proportionate success
in his local paper that the department
store gains by advertising in the city
papers by simply telling the people
what he has in stock and what he is
charging for IL.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23
oRANG- 0UTANG NEAR HUMAN

A curiosity recently arrived in San
Francisco from Hong Kong in the
shape of an orang-outang, which is
called Mary. and is as near human as
It is possible TO be without talking
She is nearly three feet high when
erect, but she favors a sitting posture
and looks about her I'm the wisest kind
of a way. Her skin is black. and the
entire body and head are covered with
short, dark reddish hair, that IS not
over-thick on any one part. while the
extreme length on the back is less
than one inch. Mary is OF a cleanly
as well as industrious disposition
Twice day she has a good wash. A
tub of water, soap and a towel are
given her. and she handles the soap
with an expert hand, afterward polish.
ing of with the towel. When she is
through she wrings out the towel and
hangs II up to dry. On the voyage
from China. Mary was once given a
tubful OF towels from the wash. and
she carefully wrung out every one
and hung them on the clothesline with
the neatness and dispatch Of an ex.
perienced washer.woman.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23
DOES ADVERTISING PAY
Up His Judgment Against Best
Business Men of World.

The man who conducts his business
on the theory that it doesn't pay and
he can't afford TO advertise, sets up his
judgment in opposition to that of all
the best business men of the world.
Says an experienced advertising au-
thority: with a few years expert
ence in conducting a small business on
a few thousand dollars capital, he as
sumes to know more than those whose
hourly transactions aggregate more
than his do in year. and who have
made their millions by pursuing
course that he says doesn't pay"
IL advertising doesn't pay, why is II
that the most successful merchants of
every town, large or small, are the
heaviest advertisers? II 1t does not
pay, why do the largest business firms
in the world spend millions in that
way? Is it because they want to do
nate those millions to the newspaper
and magazine publishers, and the
manufacturers and jobbers of adverti-
sing specialties or because they don't
know as much about business as the
sixfor-a-dollar merchant who says
money spent in advertising is thrown
a@ay or donated to the man to whom
1t is paid? Such talk is simply ridicu-
lous, says the American Stationer, and
1t requires more than the average pa
thence to discuss the proposition Of
whether advertising pays or not with
that kind of man.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23
shrewd Scheme Stopped Run.

Many years ago, In consequence OF
q commercial panic, there was severe
run on a bank in South Wales. and
the small farmers jostled each other
In crowds to draw out their money.
Things were rapidly going from bad
to worse, when the bank manager. in
fit OF desperation, suddenly be
thought him of an expedient. BY his
directions clerk, having heated some
sovereigns in a frying-pan, paid them
over the counter to an anxious appli-
cant why, they're quite hotl" said
the latter as he took them up. "Of
course" was the reply; what else
could you expect? They are only just
out OF the mold. We are coming them
by hundreds as fast as we can"
Coming them!" thought the simple
agriculturists; "then there is no fear
Of the money running short!" With
this their confidence revived, the pan.
ic abated, and the bank was enabled
to weather the storm.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23
Simple Copy LANGUAGE.

The two grandest messages ever de-
livered to humanity are simply put
The Sermon on the Mount is written
in language a child can understand
Lincoln's Gettysburg speech is within
the reach OF everyone's grasp; 1t is
the simplest arrangement of plain,
short words ever brought together.
and this very simpleness adds to the
sublimity of the message. Every adj.
writer should study It carefully to
give the greatest power to the mes
sage with which he dresses" his raw
material
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23

There Is no business that cannot be
Increased and benefited by ndverti.
sing. No class of Advertising pays as
well as a well written newspaper ad.
There is no work you could do that
would bring you as good returns as to
use 30 minutes time each day in the
study of advertising. IL you are i'm
business. The great trouble with most
advertisers is that that they write
an ad. invoicing their stock in trade
and expect by letting 1t stand week
after week In the country newspaper
20 get direct returns from 1t.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23
Vermont Thrift.

Robert Lincoln O'Brien, editor OF the
Boston Transcript, is n great admirer
of the thrift OF the Vermonters, but
thinks sometimes they carry 1t too
far.
OBrien was up in Vermont last sum-
mer and went to dinner with friend
who had some political aspirations. AS
they came in the door he heard the
lady Of the house say TO the hired
girl: Il see Mr.. Jones has somebody
with him for dinner. Take these two
big potatoes down to the cellar and
bring up three small ones"
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23
Advertising Talks
RULES FOR ADVERTISERS

The first rule for effective adj
vertising is Simplicity" Let
there be simplicity in the way
the text Is written. the illustra-
tons made; in the designing. in
the color scheme. The only rela-
tive TO Simplicity" is "Vul-
garlty.' and they're not on
speaking terms. They are twin
sisters, however. so that if you
are not counting one you must
be under the spell OF the other.
The second rule Is Direct
ness Come right TO the point.
Make the statement decisive,
positive-just as If you believed
it yourself. It can be done with
out presumption. You do not
have to apologize for merit in
your goods, therefore your state
ment must be as convincing as
your product is good.
The third rule is Have Indi-
lOh kelI W. AhAo
without offending simplicity and
directness, and yet remain con
sistent to them. Don't blindly
follow the leaders.
The fourth rule is BE Hardy
Annual" Dont expect to keep
your business running for ten
D., ..,l..a-ts.l...-
You will have TO keep 1t up and
make IL better each time. The
methods of last year are out of
date this year. The buying pub
lie is independent and not
chained TO you. 1t is your task
TO keep them Interested and
convinced that your goods are
the goods.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23

Away up in Klamah county, Ore
the lumber industry is maintained on
a very extensive scale. Many of these
heavy timber belts are remote from
either railway lines, or even logging"
roads. Huge logging" carts are ex-
tensively used In these regions in
The forest depths to the various mills,
where they are reduced to lumber
They are all two-wheeled, and con-
structed so as to sustain a very heavy
weight. The wheels are about IL
feet in diameter, length of axletree
feet. The hub, spolxes, axletree and
felloes are all built of very tough.
solid wood-usually of oak or hickory;
however, the tire is of thick broad
steel.
The log, or logs, are suspended to
the axletree by a heavy chain, and
dragging, so as TO greatly reduce the
force in hauling. Horses and oxen
are both used in this logging business
and as many animals as may be re
CURED may be attached to one cart
The wheels are SO large that they
move with comparative ease over
large distractions, and along very
rough, mountainous roads 1t would
be next to impossible to carry on the
lumber industry in those wild regions
without the use of these huge logging
carts, as they are called. These carts
are the largest vehicles of the kind
on the Pacific coast--or perhaps in
the United States. The cart alone
weighs nearly a ton.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23
The Architect Of Memory.

A business must be seen and known.
Advertising is the architect of mem
ory Its sole first aim is to fix some
proposition in the mind, whether a
trade mark, a bargain. name, an
idea. II is the polished steel rails
over which craftsmanship rides TO
success. A business must be seen
and known. Put a business in a cell
lar, without windows, and say nothing
about IL and you might light il ever
SO brilliantly and carry the finest
goods and the only result would be
stack of rent receipts and light bills.
There is no business without adver-
Using, as there is no advertising with.
out business.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23
Worth RememberIno.

zone of the delegates to the conven-
ton of the Negro Business Mems
league I'm New York was worth
$4,000, 600"
Here's a pointer for the colored
brother"
Let's have It."
THAT delegate didn't make his
money shooting craps"
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23

The common sea-turtle. found in
large numbers on the coast OF Florida.
INDUCES in a large family, being no
believer In race-suicide. She lays $50
round white eggs during the two days
she remains on her nest She then
fills in the pit, which is about foot
deep, and leaves the eggs there to be
Matched out by the heat of the sun.
The eggs of the turtle are considered
quite a delicacy and many persons
make a living by digging them out
of the sand when they are fresh-laid.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23

No evil dooms us hopelessly except
the evil we love and desire to keep In.
and make no effort to escape FROM
George Eliot.
The Yale expositor. (Yale, St. Clair County, Mich.) 1894-current, 1910-09-23

The largest ancient mosaic known.
covering more than $500 square yards,
has been unearthed on the site OF
Aquieleia. Roman city that was de-
stroyed in 425.