The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1910-05-12

Bookings, S. u.
Gentlemen
Your letter of the 18th received.
VIII you kindly inform us the num-
Der of supplements required per is
sue of your paper.
We are gathering matter for the
supplements and do not know what
time the first will be issued; but will
let you know in ample time for you
to handle them.
We note your proposition of run
ming the supplements for $1,000 per
issue, which Of course we expect to
pay. Express on supplements to be
paid by us.
Yours truly,
r. o. Richards,
Chairman.
And this is what Mr.. Richards for.
got to dictate to his s~tenographer so
he penned it himself:
Please do not mention to anyone
that We are paying you for carrying
the supplements. We will have to get
most of the newspaper boys to carry
the supplements free"
R. O. r.
Now if Mr.. Richards expected to pay
some of the boys for this service why
not all of the boys? AS a business
proposition their space is for sale
the same as the Register, their ex-
pense and trouble the same. and cap
ital invested in the same ratio. The
trade would ear more the air of
responsibility and independence if
they fixed their charges for advertis-
ing space, political or otherwise, on
a basis Of cost or of value received
they would have more credit at the
store and the bank.
A newspaper need not. necessarily,
sell its editorial ~utterances when it
contracts to sell space. Neither is
it obliged to contract it's space to
Ci lCo, buIolOSuC hOboCo VI pOllli-
cal parties if they are offensive to
it's business. Each publisher should be
the judge of his own business regard
less of the hue and cry of the poll
ticai boss and his henchmen for they
are bound to get all they a from
a newspaper free Of cost" so they
can double their pr fits while in Of
fee; all the while laughing in their
sleeve at the fool newspaper man.
1t seems that most of the insurgent
papers did not take kindly to Mr..
Richards supplement deal or were be-
ginning to get onto their job by ask
ing pay for the service, and that Mr..
Richards understands running a cam
paign is shown by the in
which he undertook to whip them
into line" When he discovered that
he could not line 'em up on his sup
plement deal and his request for their
cooperation for the dissemination OF
progressive principles" furnished and
prepared by his literary bueau at HUI
ron, he sent out the following:
Huron, S. D.. March 10, 1910.
To the Publisher of Register,
Bookings, S. d.
Dear Sir
Having been assigned to aid in the
work Of publicity for the Progressive
Republican Campaign, I write to as
certain if you would indicate on the
enclosed your consent for the publish
ers of your Ready Prints to use, there
in, matter furnished to such publish
ers by the Progressive Republican
Campaign Committee. This inquiry
is made with the view of using this
method Of disseminating information
in place Of supplements for the pres
ent.
If acceptable to you, please date
and fill in the enclosed blank with
the name of your publisher and re
turn in enclosed envelope.
Hoping to have a favorable reply
/ am, Yours truly,
o. s. Basford,
Bureau of Progressive Republican
Literature.
1911.
..s.......
Publishers Of Ready Prints for
AhC
Permission is hereby granted to use
in the ready prints furnished me
such matter as may be furnished to
you by the Progressive Republican
Campaign Committee. It is agreed
that not more than an average of two
columns per week shall be used fo1
the above mentioned purpose.
(Sign here)
Here is our reply to Mr.. Richards
addressed to his lock box at Huron
Bor0k.ngs, 8. D., 3-21, 1910.
Hon. o. 8. Basford,