The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1910-11-05
buy a FORD Car because Il Is a better
car, not because Il Is cheaper"
Henry Ford.

This is the challenge of confident merit---merIt
In every detail of automobile constructions and
automobile service-that merit which has been so
consistently and continuously demonstrated by
every every, Kind Of service In the fierce battle OF the
n from me n 9R "a s erSss sSe
ing roadess plains and deserts, fording streams.
scaling mountains, through mud and sand, leading
and strained every part of the car but could not
These tests have been made to prove the seien-
tic correctness OF FORD design and tho strength
,9 ina . an aq!S%o6is could Sgli is6s in wsSa
the FORD was all-around oar OF general utility.
necessary to the demands Of progressye civiiizaN
"a, 9oapeiely eguipped Toaring Car Tor $3.50 that
to , go n town or co1HtTyfortx or more miles an
% Y from 90 to 81 9mS miles ON n
gallon OF gasoline from b,oOO to 10000 mtes with
any at any price give you in sorvice7
Sks he FoRD Gf sssss same
S o FSS ssPP with
1t seems impossible that such a proven. reliable
~ me pTIrs 81 e1y rSrdn ear for all psSD.s
mGH ~ mas taken seven years to accomplish this
vestment EXCEEDING seven million dollars but the
victory Is complete in the FORD Model y.
the 81 hf b yG edS E6u o 1 SE f 3 not ons
tho sterhng reliabiltyof tho FORD. the high quail
ity Of its construction. nor the remarkably low
purchase price put there Is powerful appeal IN
TpRfsep or m2Sinte9anTS' after You've bought II
car; How much viii 1t cost to it7''
The FORD Model n weighs about 1000 pounds.
to Zoo pounds s yet by va@ad 1 steer conn conn
other part Of this pase) the FORD has by FAR the
oad-less power necessary to carry the car itself.
the motor ana eShspis 5rr I'M ana sbF@sS on
longer life with less repairs than in the heavier
Light weight means smoother rlding-the FORD
with Systematically proportoned tires and absolutely
places where the heavier car bounds and jots I'M
Light weight means most mileage TO the gallon
Te FORD Model s the es lrV Weight rfs car IN
the worldIsize power and CAPACITY SGnslsrsd
satisfaction in service
Y ,g never hear ne Of Eorn Cars
Another important and basic principle with US
from the beginning Is this: our Interest does nor
the c Of the car Ths letter speaks for Uheusands
Mr g. Plantln. Gent Mgr,
New YORK cny.
! beg to thank YOU for the Kind ana
fair treatment which received at
model A@T@- touring IN hSf ."r %"eS Ss Of de-:
ny%red TO me Sss,srday aud which :
I trust that is can he of service nj
nny time I'm saying good word for
Ford and their nethods that
will not hesitate to advise IN
having driven OF your the
past mud - half. . feel that am
IN a position to know their full world
,.,. h%~rS very truly ,,,,,-s,,,,,
Including Branches thcre are nearly ? 500
FOItD dealers In the United States-thoy every
where. and wherever they are. they alert and
active IN looking after tho Interests OF FORD
owners
This entire page s filled with valuable informa-
ton regarding FORD Read every word.
There isn't cNaggcratiou misstatcncnt.
Then, when YOU buy an automobiic. "buv a FORD
because IL is pctter Car--uot because IL Is
cheaper" Buy il IN the confidence that YOU will
get more more comfort. more pleasure. more
value Tor your none than YOU can IAN buying any
other automobile iH the world
Compare TORD MODEL r with any othcr--yvith al
oth,r cars. Compare W part by Let the
FORD dealer explain the construction Of the ear.
ask him all the questions you think import
ant. let him give ypr demonstration W FOtD
riding qualities let him show YOU how simple the
FORD Us 20 operate, then examine other cars the
way Compare say, urge coax
comparison. because the FORD is TO win your
confidence strictly upon It's merits.
80 35S FORD lu service this very minute
There's q reason. and that reason is FORD design
construction durability, scrNtCe ana economy IN Il
price and maintenance,