The sun. [volume] (New York [N.Y.]) 1833-1916, 1910-09-11
THE BRITISH ADVERTISER.
Sometimes mere ThaR Hard Faets iE
Itls Appeal 60 the Peblie.

In Newspaper Adverusing the Engh-h
ar. certainly ahead 81 Americans m adj
vertisements that make a distinct per
zonal appeal In Situations wanted
aud Help wanted their advertisements
have a decided literary quality that Is
lack ing In those 81 this country Theirs
il sanseness about most American al
refreshments Tak-. for instance. the
familiar hnes
St-nographer wants position. ten years ~Nr"ri
sncr SIS hlEh~Si references
You haven't glimmsring Of the sort
~ person who - advertising You know
only that II ~ Male or Femal" accord
ing to the heading of the column
II - the same with the woman who
wants hous-~ork Almost never - there
any cIu. 10 the kind Of person VIII" - tee
hind the advert is"m.ni
Nv way of contrast. read IA" adyrrtts So
nt.nts ia tn, English newspapers and Nnu
will find yIvid pictures. almost roinanc"-
~ IA. advertisers HERE - an All taken
from a regent copy Of IN. London Tune.
GFNTIEWON refined. nice appearance
very reduced circumstances. tc>irr> ItNt''
ENItN or OCCASIONAL EMPibN NiN1. only
.,per, accomplishment grSpholos> aud rhNsi
ognomy
Imagine. II YOU can. such an advertise
ment appearing in the columns Of a news
paper in this prosaic town Few women
in this city would advertise their reduced
circumstances anyhow. for II il gen
orally believed here that in order 70
get employment you must appear not "a
need IL Another London newspaper
published this advertisement lew
months ago
YOI.NG MAN studying for 'he ~ RCH must
have immediat r'y Een. ~ his WHO'LL CAREER j.
WRECKED
And yet they say the Anglo-Sa ons hide
their emotions!
still another.
WILL any IADN or GENTLEMAN give M
~ ONNFNT tn NOING LADY Isf, with widowed
mo 'her pennlle>s'
II would he interesting 10 know what
response the following advertisement
brought
mas Any ONF GOOD POS'T1uN. home or
abroad 20 o-er NAN ~ good birth sId rtfIcA
ton Vith ~ -pecisl abilities ami no uar'"flar
rr~-,t, save integrity and inteirge1rs'
Even more urgent This. TeCallln 8
the situation 81 poor MIRA IN lh~en =
-Dolls HOUSE
YOr Ne WHIP wants n know u there i Got
some Eina wealthy person who viii give h'r en-
~ can have NJ ,rir MS LIFE - pFSrAiRFu
pT
Something Of the comedy element IL
IN .hiE
NOI sc MARRIED COUPLE without means
U.sh to ur adopted by WfNTHN GRAND
PARENTS
sven the advertisements 81 societI les
take on a more intimate and personal
tone than those IN American newspapers
The = y & A might take leaf from the
book of the English oTganlIi'lon 10y copy
INK this ADVERTISEMENT. which - appearing
This summer IN London papers
EIMIMHEE INV ouS
Nou arr earnestly desired 10 mao provision
~ Your cats or other pets while your iIO' ="
9, TNI.TN rrW'NG THr HOLIDAYS ant -
save tNcn f-nr. me terrible >uFc-.us - 80 ..a.
ton ~ Other r-lslti~s vhrn l~f' 800 empty hoy~",
u- turned adr.r' m INC streets
Then YOU have the psopls who advertise
their rooms and hoard They are not
satisfied 20 give simply street and house
number ~ ~ done m this country They
have something liS" this
RNIyprSTTV avs Nfts- two 'ra~. ~rs .
G~-rr rar ru-rtrnfy sAy 'NA' N,N
tr,-irr. q hr.s-r a., ne most con ''rrah.~ l0 -
tarr AMI "a. the rrcS' table ~ nry -ys.G~rr. al
Hoo,
80 " runs in all their advertising
The pages devoted 10 advertising pur-
poses whether ~ houses. landa. help or
work wanted. are full OF character. not
~ sAy charm. and YOU gJ'n a Potter ard
clearer idea ~ tho people from them than
from whole volumes on the social life -
England