Norwich bulletin., 1910-09-22


Over a year and half since they
were burned out on the main floor
Of the Shannon building. the Boston
store has again resumed business there
in a modern store, up to date in every
particular and most inviting, light,
and roomy. The store now occupies
the entire floor and is located in a fire
proof building, with advantageous dis
play windows. and gives the company
one of the best loca tons in the city.
At ten O'Clock Wednesday morning,
the entire store, the main store as
well as the Shannon building annex,
was opened after being closed for sew
eral days in preparation for the event.
The new part s finished in cherry
throughout there being counters about
the entire floor. While two double
counters extend the, length of the
floor. The fixtures are of the latest
pattern and permit the display of
goods in metropolitan style. There
are wide aisles and plenty of room to
move about Silent salesmen are adj
vantageously placed and with their
wares add to the attractiveness of the
store. Thousands visited the store
Wednesday afternoon and evening.
The entrance to the new floor is
by six swinging doors at the corner
of the building. over which is a new
electric sign, The Boston Store.
There are five large display win
dows which have been most attrac-
lively decorated for the opening by
Morgan Cronin. the effect meeting
with much commenda ton.
On the left of the entrance to the
store are the leather and shell goods
in silent statesmen, with much atten-
ton given to hair supplies. The rib
bon and stationery counters follow in
order, with the ladies' and children's
fancy underwear next.
There is at the right the toilet goods
department, the silent statesmen being
filed with attractive supplies. The
glove department follows and next
comes the muslin underwear and in
fants' wear department. All this is
shown in dustproof shelving with glass
fronts.
At the rear is the millinery. depart
ment. which has the best of light from
the rear windows. This is a hand
some section, with the trimmed hats,
screening it from the floor, with two
large entrances. Miss Kinnan is the
manager here.
The counters through the center
contain the notions. corsets. embroid-
cries, neckwear, handkerchiefs and
umbrellas.
There is a brilliant display in the
evening, with the excellent lighting
equipment of the store, there being Is
25o-watt tungsten lights for the store,
While in the snow windows are u
100 watt lights, making a. dazzling eff
feet
There is the same entrance to the
main store~ss before. with a fire door
which can be closed at any time be-
tween. Throughout the store floor
there were displayed bay trees, one
stan6ins at each side of the entrance,
While about the shelving eand at adj
vantageous points handsome green
house plants added to the attractive
appearance and gave cause for the
extending of unlimited praise to the
company for the beautiful store.
BY the changes these departments
are still found in the main store, at
the right of the Main street entrance;
patterns, black and : colored dress
goods, and silks at the rear. On the
left is the sub station of the postofiee,
which has a building of it's own. while
adjoining that is the mems furnish
ings and at the rear the domestic de-
partment. The former ribbon counter
will be used for special sales, while
wash goods will be found along. the
center.
In the basement are the kitchen fur
nishings. The second floor contains
the women's ready to wear apparel of
all descriptions. with furs carpets,
rugs, linoleoums, curtains and sewing
machines displayed on the third floor.
A pneumatic tube cash system is be-
ing installed to insure quick service
In the center room off the main floor
are the embroideries and linens.