davidaulloa/AmericanStories huggingface dataset:
Newark post., 1910-07-27
81 Don't Believe
In Advertising ,

Shakespeare was believer in ad-
vert:sing. 1t was generations ahead
of modern campaigns OF publicity
when he said:
Therefore give me no counsel:
NV grieis cry louder than advertise
ment.
In other words. when he wanted to
make grief raise stir in the world
above all other stirs: noise above all
other noises; attract attention as few
other things could attract it, he chose
an advertisement as the greatest
thing that could be compared to the
trouble to be expressed.
In Latin. advertise, from which
comes our modern word. means ''to
turn to-
You advertise; the nubic turns to
you 1t halts when the advertisement
speaks Its attention is caught, its
interest aroused, its hope of doing
something profitable for itself is sti-
mulated; it turns to you. You have
got it coming, because i'll your wis
dom. you sent little Of your money
into the world, with orders to make a
noise like bargain in goods
What's that you say: please repeat
it,
Il don't believe n advertising
You dont2 Then why keep it up?
Why do you have a sign over your
door.
Your name and business on your de
livery wagons.
A summary OF the goods you carry
on your letter heads.
Your window full OF goods. Cards
on the walls calling attention to spec
ialties you carry i'll stock.
Why print circulars and leaflets. and
distribute them to the nublc? Why
do anything to attract attention?
They believed in advertising and
practiced it i'll the oden davs of Bibli-
Newark post., 1910-07-27
The Country School

Booker T. Washington, III he Gut
look, speaks of the Educational En-
gineer." He thinks, and quite prop
erlv too. that the teacher OF any school
if he is man big enough tor his
place. is really an engineer. But Mr.
Washington tells us what MS idea OF
a true country school should be.
Mr. Washington says:
''rhe work of the school engineer,
as | Conceive it, should be to go into
a community or county, make STUDY
OF the no, NAL activities and interests
OF that community or that county,
and then set to work directing and
helping the teacher and the school au-
thorit:es to reconstruct conditions n
accordance with some DQian which
would make that school of the great
est possible use to the community IN
which it is located. The school in a
farming community should oct its ART
thmetical problems from the farm.
The reading lessons, the lessons in
history and science, should be ordered,
arranged and taught from the stand
point of the farmer. with view to
tlllu1R1lS. GllllSulllS dlIu iiipioNihS'
not merely the farms but the homes
and country life generally"
What splendid well-informed, con-
questful body af men and women
would be raised in the countr-, il on,v
the country schools were constructed
and conducted with the great cent; al
purpose OF enlarging the minds, the
judgments and the knowledge of the
cuuiitry youth in what agricul,ur: /:
really means.
But look at the country school to-
day. look at what is taught look al
the build ms and their surroundings !;
look at the mental equipment it should
give to its boys and girls; look at its
absolute failure to teach the farm boy
Snything Of farm chemistry. Why
shouldn't the farm boy know some
thing OF the elements Of the soil he
lkes on. as chemistry teaches it?
Does he get it? No. Why sh 'dnt
he know something oi farm hotenv.
the life and character Of farm ll?nts.
good and bad2 Where can We find
such botany? Al the mighty edu-
cational ability OF the terch rs OF this
country has not yet been able t. con
struct farm botany text book.
But there is no use of blaming the
teaching brain of the country for all
this barrcnness which exists.
The trouble lies back. in the mind
oi the farmer himself The country
district school, its buildings, its tea
cher The subjects taught and all its
pov rty Of accomplishment IS Just
what the farmers about it hove de-
manded. 1t is their school
Newark post., 1910-07-27

cal history Read Numbers, xiv, "a:
81 Will advertise thee what this peo-
pie shall do
Cards IN the Palestine newspapers
A notice to the world i'll genera! as to
what is to happe,,. Next to reading
matter, in heavy type. It's as old az
civilization.
Webster says +!lat to advert Sc Is.
TO appraise. inform. make known,
notify, announce. proclaim, promul-
gate, publish.
All these things can little printers
ink do for you
Il don't believe in advertising"
You dol
There isn't a merchant in America
who does not believe in it, and prac-
tee ii in one form or another.
Newark post., 1910-07-27

If they wanted the right kind of
school where their bows and girls
could get strong full mental tram
ing in that knowledge that would
make grand farmers of them and lead
ing citizens, ready to stand anywhere
and before anybody. do you not sup
pose they would have that sort of
school n short order?
What the farmer has in mind and pur-
pose is seen in his farm. his cattle. h $
buildings, and particularly in his school
1t is so with other men and their pur-
SUITS -tIoard's Daryman.
Newark post., 1910-07-27
THE NEWARK POST
Is @ Little Sheet Published at
NEWARK, DEL.

The man who runs it is said to
be impudent and kind-indepen-
dent and in debt--a rabid partisan
and on the fence.
He is said to be backed by the
leaders of the town-an enemy to
our existing institutions.
He is said to be booming New
ark to boom himself-bidding for
tavor-he has no respect for his
Newark post., 1910-07-27

OVERLAND "Model 38" is the first real car
for $1,000 Built by the same expert mechanics who
made famous the costly Pope.Toledo cars 1t is the
only car at the price that gives plenty of every
where; that is really comfortable either on long or
short rides country tours is the easiest car in the
world to drve-barrng none; and it will stand up and
give absolutely perfect service under conditions which
none except the most expensive and carefully con-
sttucted will endure
Like all our Planetary Models, the we'll known
Overland Motto applies-"Only pedals to push and
no noise but the wind"
Newark post., 1910-07-27

Part or perhaps all OF which is
true-yust according to the way
you look at it.
ANYHOW. all this makes the pa
per worth a Dollar-whether vo,,
agree with it or not.
laken seriously or as a Joke
most people think it worth the
price.
Newark post., 1910-07-27

What's his politics?
Is he wet or dry?
What's he driving at?
Is he sincere?
Where's he from?
VIII he lastP
All OF which will be answered as
the moon changes and the signs
are right.
Newark post., 1910-07-27
The Reason

The car is amazingly simple,
Three of the models operate by
pedal control. Push a pedal for
ward to go ahead, and backward
10 reverse. Push another pedal
foreward to get on high speed.
1t is as simple as walking. A TO-
vear-old child can master the car
in ten minutes.
The Owe rland has less parts
than any other highgrade car.
One invention alone does away
with AZ pieces. The car is al.
most trouble-proof.
Newark post., 1910-07-27

The man who runs it is said to suDeriors
Los Angeles herald., 1910-02-20
RECORD HIGH
IN BUILDING
FOR FEBRUARY
WONDERFUL SHOWING FOR
SIXTEEN DAYS
TOTAL FOR FULL MONTH MAY
REACH $1,eoo,ooo
More Than 100000 Expended for New
Homes Hlone-May Reach
Million-iike
Boom

N PREDICTIONS have been made by
Chief Clerk Mark Cohen in the Of
n flee OF the inspector of buildings
that it is probable that total valua-
tions of all improvements in Los An
geles for the year 1910 will go over
1000, 900, which will be the high rec
ord for building. The year has started
out at a bounding pace. the total for
January having reached $1,766, 431 With
only sixteen business days of the pres
ent month gone total permits issued
number 564, against 1923 for the same
period last year; total valuation of au-
thorized improvements, $1,215,197,
against $426.13S for same number of
days in February in 1909. This tre-
mendous gain in permits and valua-
tions is enough in itself to warrant
spread of the most optimistic views in
regard to the future of Greater Los
Angeles.
The home building feature of the
weekly reports is significant of the
substantial expansion of the city in
improvements and population. Thus far
this month more than $620000 has been
expended for the erection of new homes
alone, for which S17 of the 564 permits
were granted.
Below is the official tabulation Of i'm
proVements, February L to February IL,
Inclusive in Los Angeles:
Los Angeles herald., 1910-02-20
BIG PLANTATION
BOUGHT IN PANAMA
STRONG LOS ANGELES SYNDI-
CATE IN CONTROL
Plans of the Company-$125,ooo Gold
Paid for 100000 Acres Near
Bayano River
Panama

The following, article published in the
La Estrealla De Panama, the Star and
Herald of Panama, January 10, will be
of interest to a number of Los Angeles
people because of the prominence of
the operators handling this big propo-
sition:
What was probably the heaviest
transaction inc real estate since Pan
mated yesterday in this city when the
papers transferring a tract of land con-
tanning 100000 acres to a Los Angeles
syndicate were drawn up and signed
by the interested parties. The land
involved is on the Bayano river and
was the property of General H. O. JEFF
fries of this city, and extends from the
Bayano east to the Chinino mountain,
and from the Rio Elena south to the
Rio Martin Ambo; the consideration,
according to the papers, is $125, 200,
United States gold. The land contains
all that tract known as the Hauto
Bayano, and is very rich, containing
considerable timber and extensive
tracts of fine prairie land.
ut is understood that the syndicate
does not intend to create a stock COM
pany. The owners are wealthy busi-
ness men of the California city, and
will develop their holdings, beginning
the work at once The deal was put
through by Donald Baker, and the syn
dicate was represented by II. o. Meyer
and Daniel O'Donnell, who came to
Panama to examine the property. A
tllree-day trip to the Bayano salts
Los Angeles herald., 1910-02-20
HOOSIER CONVERT
| BUYS FINE HOME
PAID $4,000 FOR THE MRS.
WILSON RESIDENCE
One of Show Places on West Adams
Street-Structure of the Indio=
Bungalow Type Is
Shown

On this page is shown the handsome
residence at 1900 West Adams street,
recently sold by Mrs. Gen. &. H. Will
son for 100000 to j. c. Eberhart, jr.,
who is interested in extensive manu-
featuring enterprises at South Bend,
Ind. He will make his home in Los
Angeles. The property secured is one
of the finest in the city. The grounds
are large, 125x1SS feet, lying on the
southwest corner of West Adams and
Magnolia avenue, and are profusely i'm
proved with old palms, pepper and
magnolia trees and many Towering
shrubs. The building, erected about six
years ago, is of the old mission style
of architecture. built in wide wings, so
that every room has the sun all day
long. The lower floor is finished part
in weathered, part in golden oak, and
the upper floor in ivory enamel.
Los Angeles herald., 1910-02-20
TALLER BUILDINGS
FOR ORENA ESTATE
QUARTER MILLION DOLLARS
APPROPRIATED
Washington Capitalist Invests in a
Business Corner--OId Hambur-
ger Building Is Leased
for Small Stores

Among the notable sales of the week
was the transfer of the property on the
northwest corner of Sixteenth and
Georgia streets, lot improved with three
houses, by C. j. Fox, Jr., to Joseph
Jilek, a Washington capitalist The
consideration was 100000 cash. Mr.
Jilek intends moving the houses and
will build two or three story pressed
brick block. The lower floor will con-
tain five stores and the upper floor will
be fitted for apartments Improve
ments when complete will cost about
$35 900.
The Phillips estate has leased to j.
L. Lewis for term of years the build
ing on North Spring street formerly
occupied by the Hamburger depart
ment store. The consideration, though
not named, is understood to be large
and to indicate a real live rental value
In the section in which the property is
located. Mr.. Lewis will take charge of
the building February 26. The building
fronts 200 feet on Franklin and Spring
streets and is $50 feet in depth. 1t is
four-stor structure. 1t is the pur-
pose of Mr.. Lewis to subdivide the
building, providing for two cafes and
several retail stores.
Announcement is made that the
Orena estate will use $250,000 for the
erection on the block which is bounded
by Sixth, Seventh, Hope and Flower
streets of nine-story apartment house
of 200 rooms. Both the Orena and
Acacia hotels will be enlarged. Two
stories to each will be added.
G. II. Jones has transferred to Pas
adena capitalist a tract of land COM
prising $3.50 acres, situated just west of
Mendoza, in Fresno county. The con-
sideration involved is reported as $751;
900. $4,000 of which is represented by
a fine residence property in Pasadena.
The buyer was represented by ]. G.
Munholland, the seller by w. II. Mes
wender. The land is said to be adapted
to vineyard and alfalfa culture.
Los Angeles herald., 1910-02-20
REALTY TRANSFERS
INDICATE GROWTH
Progress of Developments at Beau
mont In the Apple Valley Land.
Another Big Store Has
Been Established

Marked demand for residence sites
in that vicinity was shown by the nu-
merous transfers put on record during
the past week.
The purchase by Mrs. Nellie Sutton
of a country estate in La Mesa
Miravilla tract of 90 acres for $1,000,
was one of the most important trans
actions. Mrs. Sutton bought the land
subject to a $25OO building restriction
and expects to plant an apple orchard
and otherwise handsomely improve the
property. The Beaumont Land and
Water company was the seller.
Oscar Crowell, who purchased forty
acres from the land company less than
ten days ago, has already made a quick
turn by selling half of the land to E.
B. Webb. ]. 7. Jarvis & Co, River
side. acted as agents for both parties.
John Decker sold to NJ r. Morris
lot 8, block 5S, and Leon Scott trans
ferred lot 13, block ia to Matte White.
Both buyers expect to build.
C. s. Dodds, principal of the high
school, who already owns five acres in
the Cherry valley west subdivision,
has acquired lots and 4, block 81 in
j. v. Edwards has sold to a local
investor lots /, 8, to 8, block 63, COM
prising nearly seven acres in the heart
of the residence district of Beaumont
Iva NJ. Smith has purchased lot IL,
block 81.
Robert Fulton purchased from r. P.
Stewart a business lot at d street and
Eagan avenue. Mr.. Fulton will build
modern business block, 45x60 feet,
which will he two stories high and
practically flreproof.
Wall & White. formerly of River
side, have established a large general
merchandise store.
Joseph Zwack of Bakersfield, owner
of ten acres In Cherry valley, has con-
tracted to plant 500 fruit trees.
The Southern Pacific demonstration
train spent two hours in Beaumont on
Tuesday and afforded much valuable
information to the farmers and fruit
prOWprS
Los Angeles herald., 1910-02-20
PAGES L TO II

fed them and the deal was at once
closed. They will sail Immediately for
the United States and purchase the
necessary machinery for a saw mill
and also a distillery, as the company
will manufacture rum on large scale,
the planting of the cane to be begun at
once. This new company looks prom
Using, and if all the plans are carried
out, thriving community will soon
spring up in the vicinity of Chepo.
There has been no blaring of trum-
pets Mr.. Baker seeming to desire to
attract as little attention as possible.
The transfer of the property was the
first indication that new concern had
invaded the Bayano."
Company in Control
The Los Angeles capitalists who fig
ure in this extensive deal in Panama
are l.. S. Strickler, a well known min
ing engineer, who has been quietly
working on the proposition for nearly
two years; II. o. Meyer, of Meyer g.
Johnson, a realty dealer, with offices in
the Seccrity building, who has been
identified with large deals on Broad
way during the past year; Daniel
O'Connell, proprietor of the Hotel
Woodward, and F. A. Phillips, a busl-
ness man of this city.
Mr.. Strickler is authority for the
statement that this vast acreage is to
be handled by the Los Angeles syndi-
cate as a close operating corporation,
the property to be developed and the
vast supplies of timber used for mar
keting purposes.
This is simply another way the Los
Angeles people have of furnishing cap
ital for extensive investments along
reliable lines where profits seem to be
assured.
Los Angeles herald., 1910-02-20
OCCIDENTAL PARK LOTS
FIND SCORES OF BUYERS
More Than One-Third of the Hand.
some Subdivision Disposed of
by the Selling Agency.

The w. A. Roberts company, ex-
elusive agents for Occidental park
tract, report that one-third of the lots
have been sold. Seven lots were sold
last week, totaling $11,600 in value.
To Bessie E. Jackson, lot 100x135
feet, on the east side of Hazelwood ave-
nue., 450 feet north of York boulevard,
$1,000,
To same party, lot 5Ox150 feet, on the
east side of Alcatraz avenue, 400 feet
north of York boulevard, $1100.
To Jane Jackson, lot 70x170 feet, ir-
regular south side of College boule-
ward, las feet north of west of Alca-
traz avenue. $500.
To same party, lot 1O0X150 feet,
north side of College boulevard, so feet
west of Alcatraz avenue $1,000.
To C. A. Kinney. lot 50x150 feet, on
west side of Tonawanda avenue, 300
feet north of York boulevard, $1100.
To Kate C. Phillips, lot 5Ox14O feet,
on west side of Hazelwood avenue, 600
feet north of York boulevard, $1100.
To John N. Schmidt, lot 70x1S5 feet,
on east side of Hazelwood avenue. $50
feet north of York boulevard, $500.
Los Angeles herald., 1910-02-20
GLENDALE TRACT POPULAR

Bowen & Norman's Glendale tract is
experiencing almost boom. The sales
as reported last week aggregated
$10,035. Since then ten lots have been
sold for total of $500, as follows:
E. H. Saylor. lot II. .$565; Lyman VOL
siefer, lot ga, $450 Helen Peterson. lot
so. $575; George Haddis, lot 81, s575; J.
H. williams. LOT 70, $575: ]. S. Nerland.
lot rs, S575; Anna L. Williamson, lot
II. $1050; L. C. Flutot, lot 40, $505; Cora
Eby, lot II, $565; E. A. Carr, lot II, $4S5.
Los Angeles herald., 1910-02-20
PRETTY WEST END HOME
SECURED FOR S12,500

j. w. Rice & co. report the following
sales:
Esther Horning Kemper to Carrie ID
Vollmer a handsome residence in, ma
hogany finish, located at COS on the
west side of New Hampshire street, be-
tween West Sixth street and Wiltshire
boulevard. The consideration was
$12,500.
Wiltshire Harvard Heights, to George
Coffey two lots located on Irolo street,
between West Eighth and West Sew
enth streets, $780,
To r. L. Sewer lot on the east side
of Jasmine street, between West
Eighth and West Seventh streets. $1,000.
Lot on West Twenty-third street. just
east of Central avenue, 4Ox160 feet, r.
T. Curry to Alta Mcclure, $500
Lot on New Hampshire street, 200
feet south of West Ninth street. Will
shire Boulevard Heights tract, to Alta
Mcclure, $500.
Los Angeles herald., 1910-02-20
NEW $4,000 BUNGALOW

The accompanying illustration shows
the handsome $4,000 bungalow designed
by Architect Heineman for Oscar
Schmidt for Schmidt Heights. The ex-
terror is of the Indio bungalow type.
with low spreading roof and broad
porches. The floor plan consists of
seven large rooms and two tile baths
with a tea porch opening off the den.
The living and dining rooms are heavily
beamed and have many built-in con-
veniences. A liberal amount of art glass
has been used to give tone to the in
terror, which harmonizes with the
decorations. The bedrooms are finished
in white with built-in dressing cab
inets and large mirrors.
Los Angeles herald., 1910-02-20
BUSY BUILDING HOUSES

II. j. Brainerd & Co. report busi-
ness good in the sale of their houses.
Mr.. Brainerd last week visited San
Diego and brought back orders for his
houses, having sold to the San Diego
Land and Improvement company for
their tracts. The company has also
sold bungalow of four rooms and
bath to Arthur Gage to go to Saugus.
Cal. This bungalow was shipped Sat
urday. The erection of the 20-room
house sold to j. w. Jameson at Taft,
Cal, is creating much interest and in
quiry from the oil fields on account of
it's strong, artistic appearance and the
quickness of erecting it. Brainerd &
Co are figuring on several large con-
tracts and usually get those they go
after.
Los Angeles herald., 1910-02-20
BOUGHT VALUABLE ACREAGE

One of the exceptionally fine alfalfa
ranches at Anaheim, improved with a
five-room dwelling, outbuildings and
pumping plant has been transferred
by ]. M. and d. C. Ferguson to M. w.
Blenkiron. The consideration was $15,-
900. The deal was negotiated by the
Arthur w. Kinney company.
George c. Fetterman. wealthy min
ing man from Caliente, New, has paid
Calvin W. Brown $4,000 for an i'm
proved orange grove of fifty acres To-
Gated at Duarte. Mr.. Fetterman is
the owner of sixty acres at Alhambra
and forty-eight lots at Hollywood.
Los Angeles herald., 1910-02-20
ALL BUILDING ORDINANCES

The Builder and Contractor, of which
Harry Iler is editor, has just issued a
highly valued work in book form, Civ
ing in full all of the official ordinances
governing the construction of build
ings and installation of plumbing and
electrical work in Los Angeles, togeth-
er with the fire districts; also the Bur-
nett tenement law and the law gov
erning the completion of contracts.
Every property owner, contractor and
builder should have a copy of this re-
liable official publication. Only a linn
tied number has been published.
Los Angeles herald., 1910-02-20
PAVED BOULEVARD
FROM GRIFFITH PARK
TO THE OCEAN FRONT

Stakes have been set for three of the
five buildings that are to constitute the
new high school on Vermont avenue, in
the southwest. This prepares the way
for total expenditure of something
like half "A million dollars on the high
school and grounds. Coincident with
this is the movement to make 125-f0Ot
paved boulevard of Vermont avenue
from Griffith Park TO the sea, passing
directly by Vermont Avenue square, the
largest subdivision within tho incorpO-
rated boundaries of the city, ever put
on the market in Los Angeles.
Los Angeles herald., 1910-02-20
NEW DEPOT AT BARsToW

The Santa F'e Railway company Will
erect a new reinforced concrete depot
and hotel structure at Barstow to re-
Mace the building destroyed by fire.
The improvement will cost $250,000
The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1910-06-20
TRIBUTE TO BUILDER
OF SALT LAKE ROUTE

The indomitable and imperturbable
builder OF the Salt Lake railroad, Sem
ntor w. a. Clark, is to be congratulated
upon the final restoration of his line
through the washed -out section of south
ern Nevada. The calamity that overlook
the road months ago and entirely washed
the roadbed from of the face OF earth,
WAS staggering i'm It's results and In most
any other case. would have proven fatal;
for the restoration OF the road. so extern
siye was the damage. meant the recon
structiou Of miles upon miles OF roadbcd.
the replacement OF as many miles OF rail
and the purchase of much expensive
rolling stock; for IL will be remembered
that the flood that washed away the
tracks also carried with IL complete
freight and passenger trains, and piled
them up into scrap heaps,
Telegraphic dispatches state that tho
first Overland Limited train on the re-
stored railroad will start east from Los
Angeles tomorrow night, and that The
train from Chicago for Los Angeles starts
today. This marks the passing OF the
worst tragedy that has overwhelmed a
railroad and IT is also the monument to
the courage and rcsourcefulncss of that
big little giant in the railroad and indus
trial world. William a. Clark.-Goldfleld
News.