The Pacific commercial advertiser. [volume] (Honolulu, Hawaiian Islands) 1885-1921, 1910-08-26
SECRETARY WOOD REVIEWS
WORK DONE FOR PROMOTION
Report Presented to New Committee Is a
Valuable Resume of What Has Been
and Can Be Done.

cano Hotel Company has spent great
many thousands of dollars during this
period in adding to its hotel accommo-
dations at the edge of the crater of
kilauea, making the hotel a thoroughly
comfortable and first class resort.
The extinct crater of Haleakala, on
the island of Maui, can now be visited
without discomfort. the rest house at
the top of the mountain atfording shell
ter during cold or stormy weather. The
hotel accommodations on the island of
Maui are greatly improved. This also
may be said of the island of Kauai.
The different islands have wed with
each other in the building of good
roads. In fact. all parts Of the Terri
tory are making rapid progress IN ar
ranging for the care and entertainment
of the traveller.
There has been a decided improve
ment in ocean transportation matters
during the past year. The building of
| the S S. Wilhelmina and, the replacing
of the Alameda with the Sierra, has
been of great help, and it is pleasing
to know that the outlook is favorable
to an early and extensive betterment of
travel facilities on the Pacific.
During the past year the Hawaii
Promotion Committee has extended the
scope of its activities in a marked de-
gree. On the Pacific Coast a number
of innovations have increased the eff
cheney of the work. Instead of confin-
ing our efforts 20 Southern California,
We are now exl ending our energies
more equally along the entire coast,
and especially III the rich region of the
American and Canadian Northwest.
Mrs. Frances X. Headiee, who has for
the past two years so well represented
US in Los Angeles, was, on May lst,
transferred to Seattle, from which
point she is effectively covering with
her illustrated lectures. the cities of
Washington, Oregon and British Column
bia; and later will extend her work
into Idaho, Montana, and Western Can
ada, west of Winnipeg. At the same
time it is not intended to abandon our
Southern California field; for, with the
closing of the harvest season in the
north, preparations have been made
for Mrs. Headlee s return to Los An
geles to resume her work with the
opening of the great eastern tourist
influx there, continuing in Southern
California through the months of Jan
uary. February and March.
Through the closing of our exhibit
in Los Angeles, we We're enabled to
enter into a contract with the well
knOwA advertising firm, The Peck
Judah Company, through which we are
securing a wide circulation of our
printed matter from several hundred
points west of the Rocky Mountains,
personal representation in Los Angeles,
San Francisco, Portland, and Seattle,
and office desk room for Mrs. Headlee
in Seattle. Besides this we are getting
carried one page advertising in the
company "Railroad Blue Book, -
probably the most authentic railway
guide in the West. with paid suhscrip-
ton circulation of 10000 copies month
~; one page in the monthly publication
"Touring,' and approximately three
pages in the company's annual, ''Sum-
mer Trips.''
We have also arranged with the
Ames Bros. Company. for folder rack
service, beginning July LIST, this year
| In Victoria, Vancouver, and Spokane
points not covered by our other con
| tracts; and we have been able to retain
the services of the Railway Folder
Schedule Distributing Company, of Sar
Francisco, by which we get our printed
matter well displayed in many hotel!
on the mainland. not otherwise provid
ed for, and in the racks on the vessels
of the Pacific Mail, Pacific Coast anC
Oceanic steamship companies.
Closer Touch With Orient.
Through the simultaneously estab
lished during my four months and
half trip through the Orient and Aus
tralia, | feel confident that we shall
receive direct benefit in the way of
, constantly increasing number of stop
+ over tourists from these countries.
Prior to my visit to Colombo tn
North German Lloyd steamers, callin
at that busy port, refused to allow tn
distribution of any advertising matte
=. ! on board their steamers. An exception
p however, was made in our case and tn
q | committee s special Far East folder
printed in English, French and German
q IS now placed in the hands Of ever
, passenger stopping at Colombo on hi
f way to Australia, China or Japan.
= At Yokohama the distribution of on
: ifolders has hitherto been confined t
$ the Pacific Mail agency and Cook :
e but now that the japanese Welco1n
e Society has established a permaneI
r agency there, [ feel assured that W
d shall be able to secure much MOI
a satisfactory service. We shall also /
9 able to cover Kobe in the same way.
} Atlantic City a Success
q For several years the committee hs
had under consideration the advisabi
K ity of establishing a bureau of inform;
i ton at Atlantic City, America 5 grea
e est tourist resort. This year, thanks
IS the cooperation of the pineapple int
e ests, we were able to undertake II
s work. What is considered the mo
desirable place on the Boardwalk W;
e secured, and an interesting exhibit j
e stalled. The immediate success atten
d ing the sale Of Dole's pure pineapp
juice was so pronounced that the pin
apple planters of Hawaii have been e
=. couraged to put up large quantities
p. this product. In fact the bottling
=. pineapple juice bids fair to becon
i one of Hawaii g greatest and mo
r profitable industries. The exhibit
# also doing effective work in advert
al inp Hawaiian canned pinpanuJp viii