The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1910-11-19
vermont's Need Of Publicity

Vermont NCCU " TubllSltJ
1t is claimed in a recent article
that the greatest advertiser of the
Dominion of Canada Is the Canadian
Pacific Railway company. For the
past twenty years by means Of lit
erature, maps and pictures, in Eur
ope, Asia, Africa and America, the
corporation has been advertising the
Dominion. At every world exhibition
Of recent years there has been found
prominently located. a building Of
striking architectural design, equip
ped with the idea of inducing travel
to Canada.
The president of this company Sir
Thomas Shaughnessy, has given his
personal attention to the publicity de-
partment He has realized that much
of the business OF a railroad must be
created, and for that reason he re-
CARDS advertising. not as an expense
but as an investment. He advertises
in newspapers. magazines and by
means of booklets and In the manner
described Canada has been made a
familiar word throughout the world.
The Chicago and Northwestern is
also doing extensive newspaper adj
vertising.
The Canadian Northern Railway
has taken expert moving picture
makers into the heart of the section
they are developing and by means Of
these films they show step BY step,
THE Immigrants Progress In Can
ada" Beginning with its sod houses
and two or three oxen they show his
progress until he owns handsome
and spacious country home, hun
bred horses and an automobile. These
pictures are being shown all over
Canada, the United States and Eng
land. and they are to be sent into all
European countries from which Can
ada wishes to draw settlers.
For several months past the New
York Central Railroad company has
been pursuing policy of wholesale
display advertising in the newspa-
pers. Much OF this space is being
| used to create a better relation be-
tween the railroads and the people.
More and more we are coming to
understand the value of publicity. II
is needed by corporations but 1t is
also needed by cities and by states
Probably no state In the union needs
publicity regarding resources and
possibilities of development more
than Vermont. II this state Is to
develop its resources there must be
some feasible way OF telling the world
what we have to offer. II does not
matter particularly whether we get
this publicity through some organi
cation OF citizens or by means OF 9
state organization. but It is OF Vita
Importance that We have Il. AS q
matter OF fact we need both methods
The state ought TO do somethlnp
along this line, but the proposition
Is new one to our people and the do
mand on our revenues is great. w,
need the assistance that can be Civ
en- by such an organization as tina
formed In this city last evening. Il
Is OF vital Importance that we Sc
forth the attractions OF Vermont al
an Industrial state and as pre-emi
nently the summer paradise OF Amer
lea.
| We must get capital for the build
ing OF summer hotels for the utiliza
ton OF our Embarrassed water power,
and for the development OF our mar
bic. granite. asbestos and slate
There is no magic quality In pub
llcity. 1ts laws OF operation are wei
known. Heretofore we have ga
quietly at home and have done al
most nothing toward advertising tn
good points OF Vermont. II Is tim,
that We pursued a different policy
We have splendid attractions 70 OF
Ter. There are thousandsof peopL
loking for just such attractions. Tn
proper thing to do is to adopt a pub
ncity policy which will bring thes
TWO classes toeether.--Montpelie