The Vermont watchman. [volume] (Montpelier, Vt.) 1883-1911, 1910-05-05
TIE TURN IN THE ROAD
GREAT OPPORTUNITIES FOR DE.
YEL0PMENT IN VERMONT.

cagO, Editor OF "TOwn Development
Has Contributed Another OF His
Helpful and Stimulating Letters
Which il Given Herewith.
To the Editor of the Journal:
/ Vermont ought to have a Staee De-
velopment Bureau to get more tour
lists into the State in automobiles and,
therefore, get more capital for invest
ment because Vermont opportunities
need to be seen 20 be appreciated.
Unimproved opportunities in YER
mont are 30 numerous that they are
conspicuous and the man able to own
an automobile who drives through the
State can be so blind as not to see
these opportunities and certainly is
not so stupid as to fail to improve
some OK them.
The Chicago Record Herald OF April
10 contained an article With reference
tao the great Sork of The Rocky
Mountain Highway Association OF
is president.
This organization is building good
roads in Colorado With the hope of Io-
tracing tourists 10 that State 1Ihe
writer of the article says that the
plans of the Coloradoans Will surpass
the highways famous in Europe
If Vermont woult give more atten--
ton to good roads. and attractive high
ways for automobilists, the State nat
urally would induce more men of
wealth to tour the State and as above
suggested, lead them to see and APP
preciate the business. opportunities
there.
One great ADVANTAGE whica Yer
mont enjoys in bringing tourists to
the State. is its close Proximity to
many great cities. The people of Bos-
ton, New York. Philadelphia, Washing
ton, Baltimore. Pittsburg. Cleveland,
| Cincinnati, Buffalo and Albany can
as well go to New England to, spend
their summer as anywhere. 1t is, of
course. the most accessible place for
the people of money of these cities.
They, however. like TO know that
their presence and patronage is APP
preciated. There is but one way to
reach them with a message OF well
come, and that is through adyertis-
ling. Who in America does not read
advertising and act on it?
An enterprisfng Philadelphia news
paper last year posted notices in Yer
mont summer hotels that the names
lof all Philadelphia motorists register
ed by nine O'Clock p. m, would ap-
pear in this Philadelphia newspaper
next morning.
Why?
Because the doings of these motor
lists is news of interest to the folk.
at home. People in Philadelphia, whC
read in the home paper, that theil
friends touring New England in mo
tor cars are registered at Montpelier
or Manchester, would read with inter
est an advertisement in that newspap
er describing the beauties and attrac
tons of the country which Ambassa
: dor Bryce said last summer, is Am
ericas summer playground. And be
fore they finish the advertisement
would mentally resolve to go to Yer
mont this season or next season a
he latest
The news of Philadelphia arrivals il
Vermont which the editor wanted las
summer. he will want again this sum
mer. Last summer be had to rel
on the busy and over worked nigh
,lerk of the hotel. The editor did no
always get the news for which h
the publication of which was wort
thousands of dollars to Vermont. TIL
hotel clerk often had other things t
do and the news went unheralded
Will Vermont longer debate the ad
visibility of a State Development Blu
; reau or Board of Trade which will
tell the world about the beauties Q
: Vermont?
Will Vermont fail 20 see to it tina
. the Philadelphia editor and editors i
other cities get the names of all ar
= rivals and other news of their doings
The March number of Town Devel
opment Magazine printed the follow
ing editorial on the thought of turning
y the presence of the tourist into valu
able publicity:
=, Hiw Press Agents Should Work.
THE publicity agent for town ant
cities has not developed his work /
the point of finish or to the degree O
:, fullness that the theatrical or circu
show press man has attained.
!, There are innumerable ways i
:, which town, city, community or sec
ton of country can get great dea
=, of publicity which are yet unimprove
: by the press representatives of thes
centers, if indeed these towns or con,
munities have yet gotten to the poin
. of employing capable representa-
: tive.
There Is hardly town so unintel
esting and so inconspicuous as to b
unproductive of good story occasion
ally which Is worthy of wide publicit