Twice-a-week plain dealer. (Cresco, Howard County, Iowa) 1895-1913, 1910-04-29
PAY FOR Smokes
New York Women Spend Halt
Million Yearly for Tobacco.
Spend az Much More Yearly for Jew.
eied Accessories and Fad 10
Growing RapidIy-DeaIers
Cater to That Trade.

New York.-New York women
burned 100000 last year. From to-
days indications in the business world
they will burn even more-in fact. q
great deal more-in the year 1910.
Furthermore. the word burn" Is
used literally, because these fair New
Workers actually hold the fuel between
thumb and forefinger and set a match
to It! Not that the money ia in the
form of bills from the United States
treasury. Nay, it is in the form Of
cigarettes!
Half a million is a snug sum for
women to send up In smoke. The fig
ures are furnished by dealers. and
conservative dealers at that Three
of them cater particularly to women.
One of them seeks no other trade. To
this half million add money spent by
women cigarette faddists for smart
accessories aud one has fair idea
of what the cigarette habit costs New
York women to-day.
Come from Central park down Fifth
avenue for spin and see: First,
snuggled among the conservative
brown stone mansions, which once
echoed the gentle laughter of the old
Knickerbocked aristocracy. one comes
upon the atelier Of one-time social
figure now an importer modesto Early
New Workers would have called 1t a
dressmaker's shop. Now 1t is an ate
lier, and its patrons always are ad-
dressed as madame"
To-day madame is being fitted
with a wonderful frock of smolder.
ing grayish rose silk, with amethyst
lights. From a cabinet in the corner
a tactful saleswoman brings slen-
der chain of beaten silver, from which
depends a quaint case, all studded
with amethysts. Madame" seizes it
with eager hands. Dull silver and
gems blend perfectly with the oddly
tinted gown.
How much? A hundred? Why.
the gown is only SITS. Yes. know
1t simply makes the costume perfect.
But I've half dozen cigarette cases
already. Yes, that little place for the
matches is a dear. Ye.es. I'll take 1t. J"
Ask any gown importer whose ate
lier can boast cabinet Of odd jew
elry and trinkets where lie the best
profits, and she will answer:
TN the fads Of the cigarette smo-
kerr"
Time was that a single gold or SILL
yer cigarette case attached to q
matching chatelaine sufficed for even
the most constant cigarette smoker.
but to-day the gold case is considered
loud" and the correct thing is case
of dull carved or filigree metal inlaid.
or rather incrusted, with gems to
match the gown.
Sometimes they come in pairs, these
cases; one for cigarettes and one for
matches, and especially smart is a
new design just over from Berlin
showing the head of the kaiser's own
proud eagle, sharp beak and cleaning
eye, opening at the top to display
tiny compartments for small cigar
rettes and smaller matches.
What is the reason for the astonish-
Ing increase OF the smoking hablt
among New York women? Simply
this: They took 1t up because 1t
looked smart" in much the same way
that small boy takes his first smoke.
In much the same way. too. It has
grown on them. until now they are
wrecking their nerves with nicotine, to
say nothing of squandering great
sums of money. It Is no longer fad
with women. this smoking-a woman
must have her after-breakfast pull just
as much as she must have her break
fast Sometimes she can get along
without the food much more easily
than without her cigarette. Thou
sands OF women in New York smoke
from fifteen to twenty cigarettes a
dow