The San Francisco call., 1910-06-26
THOUSANDS PAY
TRIBUTE TO AID
MEMS GENIUS
10000 Present When Record
Breaking Exhibition Comes
TO a Close
Success Far in Advance of Ex+
pectatiOns and All Pre-
viOus Displays


golden state Of California-waved in
the hands of 5000 persons last night
in the Auditorium at the close of the
most successful advertising exhibition
ever held in the United States. which,
in the course Of four days and nights
entertained more than $4,000 persons
and which cost the local members of
the Pacific coast advertising mems as
sociation more than $4,000. From S
D. m. until midnight, when the doors
- were closed on the last Struggling
group Of enthusiasts more than 10000
persons passed the turnstiles to pay
homage TO those men whose genius and
brains sells the worlds wares in all
corners Of the globe. Success. in an
unexpected measure. is the reward of
those whose energies were responsible
Tor the ad show and the public, by its
ready attendance, showed its sincere
appreciation
RIOT OF POPPIES
Just before the band struck up the
second half Of the musical program Of
The evening, when people were crush
ing through the aisles, gazing on art
work, posters, printing. lithographing.
thousands upon thousands of examples
OF the advertisers art. the Alex
Mann Jr company flooded the great
auditorium with myriads Of artificial
poppies and from every nook and cram
ny OF the building the dainty flower
waved in the hands of thousands.
So great was the attendance at $50
clock that for short time If was
thought advisable to close the doors
but after some consideration this was
not done the mana cement finding itself
able TO keep the very orderly crowd
moving
Six trophies were awarded bv the
prize committee for the most charac-
teristic and elaborate exhibitions Tho
awards were made to the John BOIL
man company. Bachrach comoanv tho
sacramento Bee, the John Wieland
brewing company, the J. Charles Green
company and the keystone type foun-
ory company. The committee com
posed of Edward Cohen. Samuel p
Johnson and E. Cuthrin, distributed the
handsome cups donated by the Baldwin
yeWelry company, Shreve & Co, Morgan
4 Allen and Radke company.
SUCCESS IMMENSE
Louis Honig Of the Honig advertis
ms company general manager of the
exhibition, declar red that las+ nights at
tendance was far in excess Of u-be+ bod
been anticipated and taxed all facili-
ties Tor handling visitors. Every booth
was packed with curious. interested
persons, each loaded with pamphlets
and samples Of work. booklets. souve-
mrs and pictures. AS an educational
feature the show has been all that
its promoters hoped II would he ana o
real impetus has been given to inteIn-
gent publicity work Not only have
number Of contracts resulted from
the demonstration. but number of
art contributions have been purchased
by magazine managers and representa-
yves Of large advertising and publish
ing houses.
The art sensation of the exhibition
was work by W r. de Lappe. which
was snapped up by Leonard Darby
shire Of the Opportunity magazine of
spokane Tor cover design for his pub
ilcatlon. Others who closed orders for
magazine work were Herbert Stoops
OF The san Francisco Call and Litch- 1
neld OF the American Weekly. Last |
night II was almost impossible 10 wedge
lnto the AIT exhibit where the large
supplement- page designs of the San
Francisco dailies were on 6fsnlav |
Z hese big color designs arrested the |
attention or all and evoked unstfnted /
admiration.
PICTURES 4 FEATURE
striking feature. of the advertising /
field was afforded in the actual sign
pictorial work which was in propress
designers and artists working on great /
canVases while the spectators gazed |
an admiration. Large details of news I
paper advertising, showing the combi-
nation OF art and argument the man
ner OF handling copy and the processes
Of actually printing the ads in the
great dailies. gave another irresistible
insight Of the field OF judicious pub
licity.
we have met with greater success
than we ever dreamed of" said Man
ger Honig last night "AIl the visit
ms advertising men have declared that
we outStripped the New York exhibit
ton and have made a great stride for
ward in acqUainfing the public with
tie work on the Pacific coast. More
than $4,000 persons have attended the
exhibit in the four nights and daxs II II
has been open We did not expect IA Il
make any money and have not done SO /.
but have, by the admission charge. H
helpeo 70 pay part of the SIS GOO Il
winch was spent TO make the show the
success il has been. On the first dav II
and night the show wos open we enter II
tanned $500 people That figure
climbed to 1900. then to 5000 and 70
night 10000 people have passed through II
the doors. We are highly gratifed ar Il
the patronage accorded u.s.
Seek Hills Aid
as an expression OF their apprecia-
ION Of the city's hospitality and Of Il
-heir confidence in the commt,pifv,s
sbiiity 10 entertain the world At the n
'ans ma Pacific exhibition, the dele II
gates OF the Pacific coast ADVERTISING
mems association have petitioned I p