The San Francisco call., 1910-03-27
COLD STORAGE TO
Be GREATER BOON
Industry That Will Be of In
creasing Importance in the
Regulation of Prices

That the cold storage business is
Importance in the commercial and in
dustrial-life of America is the opinion
of Charles E. Raymond, prominent
advertising man of New York, who Is
at present in San Francisco on tour
of the west.
Raymond is vice president and Chi
cago manager of the ]. Walter Thomp-
son advertising agency. one of the
largest concerns of its kind in the
world. He is accompanied on his west
ern trip by Mrs. Raymond and by Mr..
and Mrs. Chauncey It. Lamb. Lamo is
Chicago representative of the Curtis
publishing company of Philadelphia,
publishers of the Ladies' Home Jour
nal and the Saturday Evening Post.
The party is staying at the Fairmont.-
IN TOUCH WITH INDUSTRY
Raymond. from the nature of his
large business connections, is in an ad
mirable position to study the industrial
growth of the parts of the country
through which he passes. He is en-
thusiastic over the marvellous growth
of the state and city. He is particu-
larly pleased with the newspaper en-
terprise and ability of the Pacific coast,
which, he says, is not, in his opinion,
excelled anywhere in the United States.
California has reached point In
its growth where it has come to un-
derstand its true value, and knowing
that and being sure of its position. the
state will now be able to develop with
a rapidity more astounding than it has
heretofore shown said Raymond, in
discussing the possibilities of the state.
when a man knows that he can hit
hard he will hit the harder because of
-
state as it is of an Individual"
AS business counselor for large in
terests in every line, Raymond has ac-
quired a wide experience in methods,
and has made a careful study of in
duStrial economics. Raymond said yes
terday:
In the present agitation about
high prices of foodstuffs cold stor-
age has come in for an unwarrant
ed amount of abuse. James j. Hill,
head of the Great Northern system
and one of the most foresighted
in this or any country, who has
several times sounded the bugle
call to action over our national
necessities hit the nail on the head
when he said that cold storage is
to the world what the refrigerator
is to the household
Cold storage houses have become
a necessity to mankind. as they alb
sorb large quantities of the finest
perishable products in the season
of plenty. when production is lleav-
lest, to take care of the consuming
demand in the time of lightest or
no production, thereby maintaining
to the producer fair price for his
output during the flush and pre-
serving to the consumer many of
the necessities of the table at
season when the fresh article
would be beyond the reach of his
purse if, indeed, at all obtainable.
PROBLEM OF NEXT DECADE
The problem of the next decade
in America is going to be that of
producing enough to meet the de-
mands of the consuming public.
and we can never expect the farmer
and stock raiser the orchardiSt and
the vineyardiSt to increase produc-
tion unless we insure them in
constant demand and fair prices for
their products. Cold storage is the
price leveier through the year, and
makes for a fair deal to both pro-
ducer and consumer.
COMMERCIAL BAROMETER
Every period of prosperity is at
tended by steady demand and
steadily increasing prices. Failing
prices always have meant hard
times and always will. The reason
ally steady and the adjustments
to change take place with COM
paratiye ease, while in falling
prices the changes are sudden and
the adjustments work great hard
ship to both producer and con-
sumer When we get adjusted to
our present scale of prices there is
no reason why we should not enjoy
many years of prosperity.