The Ward County independent. [volume] (Minot, Ward County, N.D.) 1902-1965, 1910-10-20
FARM ADVERTISING IS HElp
Hsoo WorId a~d Farmer osa Uss
h 70 Advantage.

(bH ". c. PALMER, AgTAo0ltVSA Editor,
Worth Dakota Agricultural College,
factors in the business world. In fact
many lines of business depend upon it
Tor their existence. It can do much
Dor the development Of the farm.
Advertising has been defined as ma
king people think as you want them
to. and whoever buys or sells has need
OF doing thh very thing. While the
larger end OF the farmers business is
production. yet the buying and SELL
ING vagy essential and uQ1eea thy
are Zone f4ght the matter u pro6uc-
ton will not avail much
How can q farmer advertise? A
good many pointers eAa b secured
from the business men Who have de-
veloped this science. The merchant
nrst displays a attractive show win
dow, and puts up his goods IN conve
nlsnt and attractive packages. He uses
the papers TO tell Of bis goods and pro
teots the reputation that comes to his
goods BY using a trade mark. He
uses letter heads and printed en-
velopes. he dresses neatly, h pleasant
to his customers, oulttvates them
gives his place OF business a-name.
The farmer may not want to use all
these methods, yet he can to advan-
tage use some Of them. The first thing
Ia the producing goods Of quality, as
nearly everybody is producing the
ordinary kind, and outstanding quail
lty will bring a larger price besides a
demand can be created for them. The
farm should have q name. ono that is
short and expressive, one that Is not
easily forgotten.
This name should be put on the pro-
duoe that goes 10 market. and atten-
ton should be called to the good quail
uas Of tho article. This should be
dope on the paoxage OF wrapper as
veil as in any literature that may be
ssnt out ooncernfnx It. The appeas
Ance Of the farm fhould be made IN
v1t4nG. There should DO an air Of neat
Will give the impression that produc-
ton has gone On IN that way and that
the produce on the farm Is desirable.
! A good deal can be sold right on the
farm by having a blackboard at the
road on which can be listed anything
that Is for sale on the farm. This
VIII bring many purchasers to the
farm and save hauling many things to
market, and as rule things can be
; sold in this way at good price. When
things are ready for market q little
I'D. in the local paper win prove very
valuable. How can people want your
produce II they do not know what
Printed letter heads cost but little,
and they call attention TO what you are
doing and what you have for sale.
Printed envelopes are good advertis-
ers. They pass through many hands
and have an extensive opportunity for
making Known your business. IN hav.
ing your letter heads and envelopes
printed. It - we'll not to have too mech
On them, but rathaR to have 4 stzfkt1g
% DIST It will not be easily forgotten.
Prom this Il viii ~ apparent that
n GOD quality = pso0aesd and ths
NJ = nsAds Known he DsrdAasR Will
como 70 ~ products. vA1ls q 10 ID
vsrtia1ag y done the pspduesr must
90 to IL customer, - psodues dns
quality, have 4 tads mAzk and ~
4: and It might b va 70 1t Il b
a. name Il The farm; hssp ths farm
DGtracttve hooking, advertise IN he 10
III papsr1, Ne printed lsGtsr AoAAs
and envelopes, have a blackboard at
tho road. iAese means will bring the
world to your door for your products
instead OF you having to go - ~
world for q market.