The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1910-09-03
SHOULD ADVERTISE
ON SHIPMENTS
TRAVELLING MAN ADVOCATES
USE or LARGE POSTERS ON
EVERY BOX SHIPPED OUT OF
FARGO, ADVERTISING CITY AND
AND INDIVIDUAL BUSINESS.

Il do not want to criticize, much
less find fault with my own house, I"
said a prominent Fargo travelling man,
who requested that his name should
not be used, "but think that If the
Fargo jobbing concerns would use a
little more advertising on their ship
ments it would rebound not only to
their benefit but to that of the city
in general as well.
IF you will notice most Of the ship
ments it from the Fargo houses, you
will see that if they bear the name OF
the house and the town, it is usually
in rather small letters and these usu-
ally stenciled on the box. This is a
F! poor system, and, If the firms realized
il a good bit of valuable advertising
Is lost in this way. What should be
done would be TO have some attractive
posters printed, in two colors and with
illustrations If possible and large
enough to be seen well across a depot
platform. These should be pasted on
at least two sides and the two ends
Of every box sent out. These posters
should read something like the fol-
[! lowing illustrations: From John Smith
& John Jones, Jobbers of Wooden
Goods, Fargo, N. D. And be sure to
get the word Fargo in good large type
large enough to be seen fifty feet
with ease. If the firm is specializing
on any certain brand Of goods it would
be good to reach the individual pur-
chaser with something like the follow
ing: Wear Only Our Anchor Brand
Wooden Undertaking. They Don't
Scratch 1t would likely increase the
customers sales.
zone can scarcely realize how many
people see and actually stop to read
such Observation-Disclosures often peo-
pie that the firm should reach. 1t is
such things that have made fortunes. |
People seeing a picture, for instance, |
time after time soon have that illustra- |
ton impressed upon THEIR minds to |
such an extent that they never forget |
1t. Who could see the picture of two |
nearly nude little negro babies without |
knowing at once that it is the gold /
dust twins and an advertisement of |
that cleanser. Or who could look at |
the illustration of a big black cook |
with a grin on his face and a large |
dipper over his shoulder without
knowing at once that it is cream of
wheat. And why? Simply because
they have seen it so often.
There are shipped out of Fargo ev-
cry month thousands of boxes of mer-
chandize from the local jobbers and
manufacturers that go to all parts of
the state and into Montana, South Da-
kota and Minnesota-some even fur
Their. A large part Of this is local |
freight shipments with one or more |
transfers. Every jobber knows how |
long it usually takes to get a freight |
shipment to it's destination and kick
like blazes about it. Probably the kick
is just but if they could think that all
that time their business was being adj
vertised as well as their town IL might
modify them some.
at would like to see every jobber and
in the city try this plan,
no matter what business 1t is. 1t
might be possible for al the firms to
make these posters uniform in size and
all bear some such thing as a city in
signia-preferably' the one adopted by
the commercial club. They might all
have some uniform combination of COL
ors and with the word Fargo uniform.
The advertising of the individual firms