American Falls press. [volume] (American Falls, Idaho) 1907-1937, 1910-04-16
REAL ESTATE
FIRM ORGANIZED
Biggest Array of Capital to
Boost this Section.
Local and Eastern Capital Join Hands
to Better Advertise the Big
Advantages to be Found
in this Locality.

A company was organized the first
of the week for the purpose of dealing
in land on larger scale than has here
tofore been possible. 1t will be known
as the Snake River Valley Land Com.
pany and succeeds to the business of
the Earring Realty Company which went
out OF business at midnight Thursday
L. E. Earring is president of the new
company, F. F. Perkins vice-president.
j. b. Holloway secretary, D. w. Davis
treasurer, and Charles E. Bentley east
ern manager. The company will main
tain offices in Omaha and Chicago and
will advertise extensively. In the near
future it plans to begin running excur-
sions into American Falls at the rate
of about two month.
Most of the officers of the company
are well known here, and are infuen-
tial citizens. Mr.. Earring has been
resident of American Falls for year,
and has proven to be not only a man of
the highest character, but most en-
terprizing citizen as well. Mr.. Perkins
is manager of the Mutual Telephone
company and has made good in every
way. j. B. Holloway was member of
the Earring Realty company and is
thoroughly capable young business
man. Mr.. Davis is president of the
First National Bank, and has from the
very first been one of the leading spir-
its in the building up of American Falls.
The chief interest in the new com
pany centers in Charles E. Bentley, its
eastern manager, who has had re-
markably successful career. His ad-
vent in the business world was made
about fifteen years ago when he and
another gentleman took an option on a
township of Canadian railroad land,
paying $4,000 down and obligating
themselves to pay $50, 900 more in
thirty days. The $4,000 was about all
they could raise between them, but
they sold all the land and made good
within the time limit. His undertak
ings since then have been many, and
have been uniformly successful. His
greatest achievement is perhaps the
founding and upbuilding of the Co
operative Lyceum League Mr.. Bent
ley conceived the idea of the lyceum
bureau ten years ago, and began with
eight numbers. The bureau grew with
unexpected rapidity, the best talent
was employed and thousands of high
class and instructive entertainments
were given. Last year the paid ad-
missions passed the 500, 900 mark, which
bears its own evidence of the genius of
its founder and promoter. Mr.. Bentley
is not only strong man financially, but
a man of the highest mental and moral
type.
Under his management the resources
of American Falls will be brought to
the attention of homeseekers as never
before. He has marvellous genius for
work, and is an organizer of the
foremost kind. The eastern offices of
the company will be reliable informa-
ton bureaus, and from them men will
be kept travelling all the time, visiting
the best agricultural sections of the
middle west, and thus foster the i'm
migration of desirable class of people
to the Snake river valley.
Mr.. Bentley left for the east Tues
day noon, after three or four days de-
voted to the organization of the COM
pany here, prepared to begin work
with his characteristic energy.