Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1910-01-14
PUBLICITY WORK OF
THE HARTMAN LINES
Great Efforts Put Forth In Advertising
the West.

record for 1909, the passenger depart
ment of the Oregon Short Line Rail-
road company. under the directions
of Mr.. d. e. Burley, general passen-
ger agent, has good reason Tor leei-
ing eIation 1t has seen general
travel increase more than oO per
cent over past years. This includes
travel to Yellowstone Park; to the
Alaska ulkon-Pacific xposition;
spring and fall colonist business
from the east, and local traffic, all OF
which clearly demonstrates the awak-
ened and growing interest in this IN
ter-mountain country and the Pacific
northwest.
This travel has not all been tram
sient, or tourist travel; much of 1t
has remained with us, which the
miraculous growth of Utah, Idaho and
the whole west clearly attests.
These great increases must not be
charged to chance" nor to the labors
of recent day alone, for back OF
them lie many years of ceaseless and
untiring effort along publicity lines,
the cry having ever been, Come
west, come west, come west" The
| call of the west has been heard after
! these many years, and those who have
needed the call and have come west.
have seen and have conquered; and
an UNNECESSARILY rich territory in u
once-desert country is the answer to
that call to conquest, as exampled in
the vast agricultural sections of Idaho
and Utah that have been opened to
settlement
The passenger department of the
Oregon Short Line company has spent
large sums of money In directing at
| IN "a
the agricultural and commercial re.
sources of the territory It serves.
During the year just past efforts
along these lines have been redoubled,
among new publicity features adopted
being the Community Plan" CO
operative arrangement between the
railroad and various communities, I'M
der which individual booklets of a
very high order of merit, both from
artistic and argumentive standpoint,
are issued. UP to the present time,
some fifteen communities have enlist.
ed this service, among which may be
mentioned such prosperous communi.
ties as Boise, Twin Falls, Idaho Falls,
American Falls, Haley Blackfoot,
Pocatello, Bull, Burley Rupert, Rich
field, Gooding, st. Anthony and 9th
ers. Outside of this, the Oregon
Short Line company, at Its own ex-
pense, has recently published very
high class booklet, entitled Scenic
Idaho" which bodies forth in artistic
style the scenic beauties of Idaho.
written description being almost en-
! tfrely avoided.
In addition to Community publicae
, lions, various other pamphlets and
, folders are published from time to
takIx Np nufc
! example of which may be mentioned a
, pamphlet on the subject of Orchard
Heating" treating of the methods OF
/ "smudging" for the saving of fruit
j crops from early spring frost, which
/ will appear from the press at an early
! date
1 For Yellowstone Park, a handsome
h publication printed In four colors, con-
tanning an entertaining description OF
this wonderland has been published
each year for the last twelve years
n under the title of Where trusn the
r Geysers." and this publication has
n probably been as effective as any
e other one feature. in creating an in
T terest In the park and in demonstrate
Il ing the advantages of entering via
/ the Oregon Short Line and the west.
! ern entrance.
Ii For the coming season, Mr.. Burley
l. has something under consideration in
y the way of new publication for Vel.
e lowstone Park, which, IL 1t material.
= ICES as hoped, and is equal to expecta.
tions. will be a good step in advance
of anything that has yet been pro
duced by any railroad in the form oil
II a descriptive booklet.
= While the Oregon Short Line mas
. been rendering publicity service here
~ and outside, the Union Pacific, South
= ern Pacific, and Oregon Railroad and
70 Navigation company and others of this
n related lines have been renderina
r. support throughout the United
az States, and the vast returns incident
a. to these efforts is undeniable proc
" that the west is worthy of being ad
vertised. These interests will spens
during the year 1910, approximate.
one million dollars, strictly along ad
ID vertising lines.
e- Whether publicity alone ha.
20 wrought the miracle of the west
during the last ten years, is cues
tionable. Rates have been materials
ne reduced. great irrigation enterprises
IN and commercial Industries have bee
en- developed. railroad service has beel
10 impoved; the most modern method
lie of Transporting and protecting tn,
In public having been Incorporated sucl
ly as the electric block signal system
and these varied efforts, backed b
merit of country and the faith in II
future. have. no doubt, combined (
id work the wonder.