Los Angeles herald., 1910-01-02
GRAND AVENUE
ON HIGH GEAR
OAKLAND 40" DEMONSTRATES
ABILITY TO CLIMB HILLS
Little, Noiseless Machine Takes to %
Per Cent Grade Like Duck
to Water Time and
Again

Should you see a handsome machine,
painted a subdued red, without any
glare in it, but radiant in colors which
please the eye, and on the hood of the
machine in gold letters you read,
Grand Avenue on the High Gear,
you are looking at the Oakland 40,
the car that actually does what that
sign reads. What does it mean? Sim
ply this. That this car will take you
If you wish to have a personal demon
stration. and from an almost standing
start will run you up the heavy % per
cent grade of Grand avenue, one of the
hardest and steepest hills in the city
of Los Angeles, and do 1t with so much
ease that when you have reached the
top you will wonder how you ever
reached there and the little car just as
fresh to do it over again as when she
started.
There can be no doubt about this for
the camera of the Herald official Pho
tographer cannot tel la lie, and only
last week the Herald auto man, with
the photographer and the manager of
the Woodill Auto company, did it over
and over again, just to see what the
car would do.
"On the high" means the fullest speed
| gear the car may take, and when The
Herald tells you that this car went up
that grade she did it on the high but
this is not the strangest thing she did.
A. G.. Woodill, superintendent of the
Woodill Auto company, was driving
the machine, with Gilbert Woodill in
the tonneau of the car. Having reached
the summit of the grade, which, as
stated, is a 20 per cent hill, the car
came down half way, and without a
stop turned on the street and went to
the top as easily as though she had
been on South Olive street. Hence the
new trade mark which appears on the
hood of the car, "Grand Avenue on the
High Gear"
The splendid success achieved by
Oakland motor cars since their concep-
tion can only be attributed to the fact
that they have met every require
ment demanded by their purchasers.
BY it's meritorious and consistent
performance the good qualities of the
Oakland "4O'' were at once recognized
and the record made by this car dur
ing the season has been convincing
proof of it's Worthiness. As NIL
climber (and this is undoubtedly the
severest tes) the Oakland "4O' has
proven itself to be leader among all
cars regardless of price.
AS a contestant in numerous hill
climbs this car not only won in the
class in which it was entered but was
usually victorious in the $4,000 class
and has taken the honor in the free
for-alls, defeating cars of higher rat
ing and selling from $4,000 to $4,000.
For 1910 this model does not differ
materially, except in refinement of
detail. Every Improvement possible
has been made, and among them
might be mentioned a mahogany dash
which will take the place of the
shroud (on the touring caD brake
drums have been increased to IA
inches in diameter; the oil tank is in
tegraI with the crank case; tonneau
doors have metal panels and alumi-
mum moulding; the accelerator pedal
has been placed between the clutch
and brake pedals; the gasoline tank
has reserve compartment for two gall.
Ions and there is a sight feed on the
oil pump.
In general appearance the finish of
the car is all that could be desired
and this model deserves the fullest in
vestigation by those contemplating
the purchase of car of the Oakland
"40'' tVDe.