The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1910-12-16
Subscription So per Year
Catered at the post Office at Ely. Mime
sofa as second class matter.

A GREAT many OF our ex-
changes are commenting on the
fact that they have received adver-
Using contracts from Montgomery
Ward & CO., which they refused to
accept on account of their loyalty
to the home merchant. They then
ask the home merchants to bring
in their ads" 1t is a fact that the
home papers turn down a good
many dollars worth of ads. from
the mail order concerns every year
but the argument that they do so
does net seem to have any weight
with the home merchants when
the local editor asks them for more
advertising business. In fact when
they want to cut down expenses a
dollar or so a month about the first
they do is to say to the editor cut
out my ad for awhile until business
picks up" As far as the Anchor
is concerned we believe IN giving
our advertisers value received for
every dollar they spend with the
paper. and we want them to feel
that they are doing so for their own
good, the good of the community.
and that the investment is one that
Yields a profit and is not an ex-
pense. But it does rub hard at
times when out of LOYALTY to the
community we refuse good money
for mail order advertising while the
local merchant is saving" his by
dropping his ad for few weeks. .
The above taken from the Dassel,
Mimi, Anchor, is truth if it ever
was spoken. The MINER has up
held this principle for several years
and perfectly good money has
been lost by the attitude. 1t has
been our aim to take no ads that
conflicted with home merchants
and to make Our paper as much an
Ely institution as possible. The
mail order houses and the city
department stores have time after
time essayed to break into the
MINER advertising columns and at
rates much better than we receive
from Ely merchants. The results
have been that the MINER has lost
considerable money in the trans
action and the merchants have be-
come dumpish regarding the adj
vertising proposition, saying every
one in town knew them and they
did not need to advertise.
Just as an illustration to prove
that ads in the local paper are read,
we will cite the case of the Illinois
party of fishers and cutters who
arrived here last summer supplied
with everything they needed and
paid freight on stuff they could
have purchased here. Before
leaving home they had sent for
copies of the MINER. In looking
through the columns they found no
ads of goods of the nature they
needed and consequently brought
them along so as to make sure of
them in case they could not be
gotten here. Every outside party
of summer tourists sends for the
paper before coming
Show us another Ely business
man that will let good money
slide to upbuild his community and
its industries. The newspaper
man is compelled to do this every
week by declining to print adver-
Using that might hurt some one of
our local institutions. Of course
we are damphool. We know it
just as we'll as you do. We are
interested in the town and intend
to make our home here, educate
our children and be of some benefit
to the community Our city is as
good as any and better than
whole lot of others. The printing
business is hard picking all the
time especially if you are compelled
to compete with Chicago and Du-
luth on job work, the hotel regis
ter and other worthless advertising
fakes on local ads and the daily
paper correspondents for news.
Besides this the local newspaper
man has the petty contentious of
lot of pennyante citizens to con-
tend with who are just base and
and prevented enough to feel piqued
at everything that appears in its
columns and discontinue the paper
for spite Every town we know is
is affected the same on this subject.