New-York tribune., 1910-11-27

one-sixth of the total number sold IN
America. on account Of the increased sell
ing price a car, the annual turnover 1s
nearly half what il is in America.
America so far has done very little
business either in England or on the Con
tinent A comparison Of the automonlle
imports. for instance. for the year 1919 INTO
England is a commentary on the smallness
of the American export business, for there
were exported into England during that
year:
From Frsnce-Automobile, TO the value Of
From Ger1nany-Automohies 70 the value of
From Observation-Disclosures to the value Of
From Italy-Automobiles to the value OF
From the United States Automobiles to the
value Of f1+6.ooo-
THE opinion that my Investigations
forced upon was that It is impractical
bic for an American manufacturer to place
q line of cars (as they are made for Amer
lean roads and American conditions) with
a European dealer in the hope of any very
large business, nor can the American man.
ufacturer hope for any considerable volume
of business If II is TO be handled at long
range
Our company having reached point In
the development of its factory facilities
that are certainly vastly superior TO any
thing in Europe, l think it is not pre-
sumptuous for us to believe that we can
hold our own against all corners in the
worlds markets. provided We adapt our de-
signs TO fit the European conditions.
Our plants are certainly more thorough
ly organized and more completely equipped
and our methods and processes are more
highly specialized and systematized. so
that there would be, TO my mind, no Ques-
ton but that a wide and growing market
for our product can be obtained.
I'm the main, however, the mechanical
construction in the American cars is the
same as foreign cars. and I think IL can
now be said that they are more highly de-
veloped mechanically, being the result of
vastly. greater experience of American over
foreign makers, coming from the much
larger annual outputs.
THE American manufacturer can IN
doubtedly. therefore, give the buyer a bet
ter mechanical product than the foreign
makers. and all that has to be done. there
fore, is to bring the various types Of me-
chanical construction in line with foreign
demands / would put 1t this way: That
the American makers could not hope TO be
successful in selling to the foreigner just
what he, the manufacturer, wants TO sell.
but he will have to make what the for
eigner wants to buy
The United States Motor Company,
therefore, proposes to adapt its foreign pro-
gramme TO this policy, and as fortunately
the ownership Of the company is to GER
tain extent International, il will not have
10 combat to the fullest extent the jealousy
and prejudice that attach to purely alien
concern.
1T is quite astonishing TO an American
TO note the prejudice that seems to exist
in England against American goods The
Enghshmen call us cousins. and Yet they
seem TO look with a good deal less preju-
dice upon goods made either in France,
Germany or Italy than upon goods made
in America.
With the establishment by our company
Of an English factory in any event, and
possibly one in Germany. and with the
introduction Of the system and specializa-
ton that is in vogue in our other factories
We have no doubt that We will be able to
make excellent headway in the securing Of
as much Of the worlds trade as We have
right TO reasonably expect