The new era., 1910-01-06

the intrinsic merits OF the goods dle-
played.
Three of the best months of the
year have been selected in which to
hold the exposition. and during that
sands of appreciative and interested
people by means of the unfailing
method of occular demonstration. The
throngs will be drawn from every ma
tion on the face of the globe and will
include the hosts of American tourists
who annually visit Europe. Most i'm
portant of all, visitors to the exposi-
ton will be ever conscious of the fact
that, large as the exposition palace is,
such an indoor exposition must. OF
necessity, be selective and qualitative
in character. This. added to the dis
tinguished auspices under which the
exposition will be held, and to the re-
sultant outward splendor of the occa-
sion, cannot fail to enhance the pres
tige of the exhibitors and their prod
ucts both at home and abroad.
"The illustrated comments on the
exposition by the trade press of both
hemispheres are another feature. the
value of which, from publicity point
of view, cannot be overestimated. The
official catalogue of this unique gath
ering of Americas best products will
constitute a permanent record OF the
exhibitors and their wares, Blue
book of American industries as 1t
were. which progressive dealers and
importers the world over will have a
natural desire to consult in looking for
new connections or in placing orders.
"An award at this. qualitive ex-
position par excellence. will be con-
sidered prima facie evidence of SUI
periority and exceptional merit.
"Such. in substance. are some Of
the advantages which an exhibit at
this exposition will carry with it from
the exhibitors point of view. 1t mere
ly remains to point out that the cost
of exhibiting is reduced to a mini
mum by the wise arrangement of in
Guiding in the space rental all the
many incidentals usually so costly and
annoying to exhibitors.
There will be no customs duty and
exhibits will be entitled to a materia,
ocean freight reduction both ways
while in no sense a government
enterprise, the exposition enjoys not
only the official sanction but the cor.
dial good will of the German govern
ment, which is clearly evidenced by
the fact that Prince Henry of Prussia.
SO pleasantly remembered by Ameri
cans everywhere, heads a committee
expressly formed for the purpose of
preparing worthy reception to Amer
leans and their products. 1t is the
first time In the history of expositions
that member of the royal house Of
Prussia has so prominently identified
himself with an exposition of ex-
clusively foreign products and it
speaks volumes for the Importance at
tached to the all-American enterprise
in Europe The committee headed by
Prince Henry includes some of the
foremost men in Germany. and it is
thought more than likely that the Ger
man emperor will open the exposition
in person.
Prince Henry's name. unlocking as
it does the door to the hearts Of the
Germans, and the cooperation OF the
distinguished and influential men
constituting the German committee.
assure for the exposition the conf
dence and good will of the German
people. The value of such an intro
duction can hardly be appreciated by
an American.
1.-The object of the American exposi-
ton, Berlin, 1910. is to present in tho
commercial heart of Europe an epit-
ONE of our industrial achievements.
our natural resources and our prog
ress along artistic and intellectual
lines. Designed primarily for the
purpose of extending our trade rela-
tions with Germany. such an object
lesson. It is believed, will have far
reaching effect on our exports general
ly and serve to cement the ties OF
friendship which unite the two great
countries.
"The exposition will open in June
and continue through the months of
July and August A better season of
the year could not have been selected.
1t IL then that Berlin. the Imperial
City, is at its loveliest and liveliest-
The famous annual parade of the Inn
perial Guard in May presents mill
tary spectacle unequalled anywhere in
the world and attracts thousands Of
visitors from all parts Of the empire.
Another event which will draw an
exceptionally large number Of visitors
to Germany next year will be the
Passion Play in the little village Of
Oberammergau, Bavaria. The por-
| trayal Of this divine tragedy given
only every ten years. will extend
through the period Of the American
exposition, as 1t opens In May and
| continues until September~