The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1910-02-17
HON Nj. JACOBS. J.
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money on especial brands The nam
ufaeturers are beginning to learn also
that many OF their goods are being
misplaced by s"sreeial brands" because
the sellers ct these goods say that
"so.and.so makes our goods and we
can sell the rome goods to you under
cur own brands 10 per cent, to 80 per
cent. cheaper than you can buy them
under, the factory brands. Some Of the
manufacturers are beginning to wake
up tothe fact that Il Is not good bust
ness to sell any concern ewes good big
orders, and these concerns by having
them can sell many more of their spe-
ciaI brands. and the factory thereby
loses twiee Is much business as the
order amounted to, and this business
would have come to the factory through
legitimate channels ct trade. Manu-
facturers are beginning to realize that
their "faetery brands" their individ.
uaIlty in the business world and the
satista Glory and loyal methods which
their gocus can and ought to be mar.
keted regularly and permanently, are
worth much more to them than few
big orders might be worth temporarily.
There are a few retailers to-day who
are spending much of their energy
talking against the catalogue house
and feeling sore at their customers for
lpatrosi-in1 them who arc treating
their johbirg houses in the same shah
by manner that their own customers
are treating these retsiIers. Many
retailer VINO In placing an order never
THINKS who hetEs pay tie taxes, sup
ports the schools, churches, helps tile
Board of Trade locate factories and
goes to help make up good thriving
community and adds wealth and infIu-
cnce to his store. Il have often won
dercd how far a jobber ought to locate
from retail hardware store to mas-
him eligible to do business and out of
danger. Of being hIack.haIIed and
whether or not there were any retail
hardware houses nearer than 100 to
$50 miles of Chicago, St. Louis. Louis.
willie and other large cities. Do thu
masy splendid wholesale houses in
Wheeling add anything to thie the first
city in West Virginia? Does clarks.
burg, WHEN she sends cut her 7dvertis,
ing matter to the world ever say any.
thing about her being great whole
sale jobping center Of hardware. gro
, eerics, shoes, dry goods and notions ir
her efforts to successfully land many
, big manufacturing enterprises in h-r
city7 fail to see, as / believe we all
+, Go. how good jopbing hardware house
or j jobber Of any legitimate line
could be A i1inderance to any commun
Iity. GentIelen. ycu will notice that l.
hHve not used the words "bis," ..home"
or "IocaI jopber' SO far, but have cen
tered my remarks on the legitimate
jobhers, and ! contend that iohbinn
! concern does not have to have money
and business enough so II can afford
to pay for special trains, give great
l,anquets or have large theater parties
TO do legitimate wholesaI- business
and b. great benefit to the commun.
itv and powerful ally and friend to
TIL. retail dealers near him. Yes, :: IL
possible for j iobber to work in two or
three States as successfully and main.
+, tam all the principles Of fairness and
linnesty and loyalty &c the rIanufac.
tnrer ana the retailer as though he
travelled men over the entire United
States of America and many foreign
countries. Mr.. Retailer. would you
want 10 advertise the fact that your
customers that the reason you buy
goods f-cr1 your jobber who has S.
many srceiai brands Is because you
can make more money on these goods
you sell him than you could II YOU
handled factory brand goods, and YET
tina. is the reason you give your near
by Jobber often tor not giving him the
order you feel you ought to for factory
brands and az right prices. We dc not
Ahh''H ~ 'ahi ~ ASN q iiaIih'aS1IIeT ~
not sell catalogue house II we were
selling the same manufacturers goods
under private brand and because we
could make larger profit on the nr;.
vatc brand and probably In many cases
Itne quality would be inferior to tho
manufacturers brand. We believe
that good business Judgment. Mr.. Re.
ta:er. is that you buy all the goods
you can through your legitimate job.
her. Price and quality equal, you ought
for many reasons Is give your nearest
jobbcrs always the preference. Some
retailers claim that the nearby jobber