Los Angeles herald., 1910-09-19
BEACHES ATTRACT
SUMMER TOURISTS
Advertising by Electric Lines Has
Excellent Results in San
Joaquin Valley
REPORT MANY FROM DENVER
Increase of Visitors Is IL Per
Cent, with Many Additions
to Summer Resident Class

The summer season just now near
ing its close has been a record breaker
at the different beach resorts and sum-
mer watering places served by the
electric railway lines operating out of
Los Angeles. according to the passenger
departments of these lines.
The passenger and traffic depart
ments keep a close watch over the
slightest decrease or increase in travel
from year to year to the beach points,
and practically all roads report 12
per cent more people at the beaches
during the past four months than at
any time during a like period hereto
fore. These figures do not refer exactly
to the transient travel; that is, the
travel at convention times or during
periods when there is some great at
traction at the beaches, such as the
fleet week. Possibly, there has never
been crowd at any of the beaches
such as the one present when the
feet was in those waters, but the rail-
way figures do not refer to such a con-
dition. They refer to the normal sum-
mer travel to the beaches, and they
claim that IL per cent increase at
least was apparent this year.
Unlike other years, according to sew
eral passenger traffic managers, those
who vent to the beaches this year
stayed there most of the summer. The
transient travel was lighter than last
year, probably because the Elks swelled
the ranks of this class of travel during
1902
CATALINA ISLAND LEADS
The greatest increase in travel and in
the number of people spending the
summer there was at Santa Catalina
island. According to Capt. William
Banning, president of the Banning
company, which owns the island, the
number of permanent all-summer
guests at the island was fully 30 per
cent greater this year than any other
one summer. There was less transient
travel than last year. due to the same
cause as at the other beaches, but
twice as many people made the island
their summer home during the months
OF June, July, August and the fore
part of September during 1910 than ever
before.
At Long Beach, the principal beach
resort on the Pacific Electric lines, the
increase Is reported at IL per cent. The
passenger department of this line also
reports that the class which comes and
stays the summer through has been
dominant among the crowds at Long
Beach, and that the one and two day
visitors have been lighter than before.
The reason assigned for this change
beaches, as explained by the Pacific
Electric officials, is the advertising
which was done during the spring.
MANY FROM GREAT VALLEY
For the first time during the spring
the electric car people invaded the
Central California territory-the San
JOAQUIN valley. BY extensive advertis-
ing the people of this section were
made to see the advantage of coming
to Southern California's beaches in
preference of going to the beaches
along the coast of Central California.
And the advertising bore fruit almost
Immediately. During the past summer
it is stated that more people came to
the beaches in this vicinity from the
section mentioned than there have for
the past seven years.
And people coming from a distance
such as that come to stay a month or
two or all summer-not for day or
two.
The states of Nevada and Colorado,
especially the city of Denver and the
section around 1t, were thoroughly ad-
yertised by the railroad companies, and
good results followed. There were
more Denver people at Long Beach
during the past summer than ever
before.
Twelve rer cent increase in traffic
is also the report of the Los Angeles
Pacific company, serving Santa Monica,
ocean Park, Venice and Playa del Rey.
A great many of the permanent visitors
at these points were from Arizona and
New Mexico.
The Los Angeles g. Redondo railway
had a 10 per cent increase In its traffic
to Redondo Beach. This, according to
the officials of that line, is very con-
servative estimate.