The Salt Lake herald-Republican. [volume] (Salt Lake City, Utah) 1909-1918, 1910-02-20
Prides Of Garages Placed on
Display Before Wealth and
Fashion of the City at Au-
ditorium in Richards Street.
FORTUNE REPRESENTED
IN MAGNIFICENT CARS
Dealers Vie With Each Other.
in Showing Merits of Various.
Makes Of Machines and
Many Sales Are Being Made,

Automobiles worth d snug fortune
and whose accumulated spec. applied
TO Halley's comet would bring that
phenomenon into prominence ahead
of time, a moving thrOng of western
wealth and fashion, a display of taste
and excellence that embodies the
realization of fanciful imagination,
canopy OF ten miles OF white and blue
bunting, a constellation of lights
this formed the picture which Mayor
John S. BTanSfOrd looked down upon
last night at the Auditorium when he
opened the first annual automobile
show in Salt Lake.
Touching a button that sent an electric
current into myriad lights, the mayor in
augurated the auto show, which will hold
sway during all Of the coming week
over the hundreds who had gathered for
the premier, Mayor BransfOrd gazed from
the gallery upon a splendid exhibition Of
fancy cars and rOadsgarS, necessities and
luXurles of automobile, cars that could
be bought for any amount from $50 20
$1,000, and as much more as the pur-
chaser cared 10 lavish upon his me-
chanical pet.
Speedy roadsters, polished to a shining
glow, stood beside vehicles for family use,
the cream of the auto industry of Amer
lea Every car that has established for
itself a record of excellence was in the
make complete auto outfit from a veil
or q cap TO the latest wrinkle in speedome-
tiers and ignition systems, was shown.
The fortune represented in autos alone
n 10 -|a N rhrHT md
the machines are handled by Salt Lake
dealers, who are members of the Utah
Automobile Dealers association, sponsors
Tor the show. With appliances, accesso- |
Ties. motorcycles and other things, the
total runs close to 100000.
Cars Selling Fast.
Three splendid cars were sold in the
first five minutes of the shOw-sa record
which manifesJS, in che way. the deeD
interest. The throng that inspected the
cars last night was composed of men
and women of fashion who own ma
chimes and who are always in the mar
ket for innovations or Improvements.
Also in the thrOng were men and women
who couldn't buy an automobile on the
most liberal installment plan, but who
We're interested in an industry that has
jumped to the front rank, supplying the
taste of luxury or the demands Of ne
cessity and convenience.
The auto was king last night and its
reign will continue for a week. Dealers
who have been encouraging and supply
ing the demand in Salt Lake entered into
spirited rivalry to make the best show
ing for their respective cars. Tie me-
chanical monsters were Immediately
gToomed, and every pampeTed and petted
machine shOne in the glow OF the arc
lamps.
Beautiful Decorations.
Around the bSoths ran paTapet of imi-
tatiOn onyx. and cOnTasted against the
glistening sides of the cars we're flowers
and palms, while overhead swayed can
opy of white and blue bunting At the
north end of the long room an OTChes- (
ira was sending strains Of music through
the hall as an accompaniment TO the busy
demonstration of machines and devices.
Demonstrators, in natty attire. readily /
explained the difference between q shift /
and a sliding gear, the function of the I
carburetor and the magnetic, dilated upon /
the transmission and gave informal es-
saws on a hundred other technical parts .
and appliances. the result being that eX- I
perts only understood and the owner who I
is his own chauffeur maTveled at the F.
vastneSS of the demonstration knowledge .
and enVicd him.
W d RiShel manager of the show. I
introduced Mayor BransfOrd, who called I
attention TO the fact that the best makes /
Continued on Page Eleven)