Omaha daily bee., 1910-07-24
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k1S2.u1uA gratifying results. Prominently
HogHHok pinnacled among these are two
49, of special significance First,
by reason Of the presence here of 500 bright
lights OF Americas publicity profession,
representing almost every section of the
United States, Omaha has received ma
tion-w'de advertisement as convention
city. for seeing is believing, ana there
fingers no vestige of doubt that those who
came saw; and, seeing Omaha, they jour
neyed homeward proclaitning praises. True
enough, Omaha is no novice in the role OF
convention host and already tie story of
Omahas hospitality is we'll known, yet as
the rag-time song writer rhthmically wrote,
"E-v-e-r-y little bit, added to what you
got, makes just little bit more"
Ii is hardly probably that the song
writer, happy go-lucky fellow, had refer
ence to the value of publicity when he
wrote that catchy bit OF vaudeville, yet 1t
follows as a sordid fact, nevertheless, that
It is wise III publicity, as we'll as other
good things. to add just little bit more
to what you've already got.
second peak of these pinnacied re-
suits is the fact that throuFh interchange
of ideas relating TO the moot effective use
of printers ink, the cause Of advertising
has been materially advanced, and in con-
sequence Of the recent thoughtfest many
a smoldering light will be famed into far
reaching flame by the removal OF the pro-
verbal bushel.
Inen there IS the social side OF it-a
phase not to be lightly reckoned. The ad-
.vertisiDg man Is always an optimist. His
lip is ever on the upward curve. He sees
the silver lining behind the cloud. He is q
happy fellow. lie finds happiness I'm MAX
ing others happy. He sings his way
through the world, and the keynote of his
song is prosperity. j. Adam Beds de-
scribed the advertising man as 1.-THE lubri-
eating oil on the wheels of commerce aIsa
well might he have addedfthst he is also
the dynamo that drives the wheels. There
fore IL comes we'll within the eternal fitness
Of things for this type of man to find JOY
IN fellowship-and Omaha gave it in I'M
bounded measure.
The several public men OF nationwide
reputa who honored the convention with
their presence added. OF course tinge OF
Importance to the gathering that the COM
non. everyday workers could not NAYS
Fought Notable among these were BITS
Lane, highest salaried newspaper employs
in the world; Fairbanks, who althoush Az
ex-viee president is still wildly reheih'
bered: and Eberhart the hVe-wre gov
eanor of Minnesota VINO SHSoAANA
that advertising is mainly Responsible io'
the phenomenal growt-. of his state III re-
cent years. ..,,,
big salary is always an mteresuns
ching. II YOU are the recipient the interest,"
becomes Immediately acute. Even "heu
the envelope is addressed to the other lei
low YOU ike to hear about IT, ArtnuI
brisbane editorial director OF the Hears'
newspapers, talked about his salary In ms
address 70 the al men. and as he talked
everybody listened for well worth while Is
the man who can impress newspaper pup
fisher with the practicabilIty OF paying any
Individual a salary OF $4,000 year Tha'
IS the sum Mr. Brisbane is said 10 ara"
annually from the Hearst Golfers. sixty
five thousand dollars per year Is equivalent
10 IS 1666 per month, or in round numbers
ugA per week. on this salary schedule
a Is hardly probable that Mr.. Brisbane
fluids Il necessary TO make mid-Weef
draw from the cashier, and It Is by n'
means astonishing that he finds easy ms
maintenance OF five automobiles. with an
ether soon to be added TO his garage.
Rut how did Brisbane convince Hears
thai IL was a judicious stroke to pay hin
$500 per year,
Here is the secret In a tabloid pellet de
duced from the explanation made by Bris
bane himself on the convention rostrum
and that secret Is spelled with five milf
little letters-nerVe.
Brisbane nad the nerve ~ 1SoA W!hi9s