University Missourian., 1910-07-01
CONTEST STARTED TODAY
OH YOU CONTESTANTS

| GOOD WILL, and make him your
CHAMPION. Give him to understand
that You are a CANDIDATE WORK
ING FOR a SGPERLATIVELY FINE
fkiZE. NOT newspaper solicitor out
alter subscriptions as business prop
oSitiun. But at the same time. he as
thoroughly buSineSslike as You would
have IL be i'll order to make living
II you WERE. paid solicitor. Answer
| his objections intelligcntly and con-
vincingly-inStead of trying to sweep
them ont OF the way with the lofty
disregard Of one who expects to be
!ndUi@cd ana favored AT whatever cost.
\ man VIII take far more interest i'm
YOU as d CANDIDATE. than he would
il You appeared i'll the light of a bust
hess NEUTRALITY-SUSPICIOUS. keep
in THE FOREGROUND the fact that
YOU ARE Il Candidate that You ARE
RACING FOR VOTES and NEED HIS
HELP TO WIN \ PRIZE. Stir up his
IN Tilt SiASM, appeal to his sympa-
thieS as Il SPORTSMAN-bu all the
while bear in mind thar substantial
III SiNESS PRINCIPLE must be the
t"undation nj the deal between you.
Lay thar foundation INOBSTRUSIVE-
LI. and wi!h0U: attracting his atten,
't"n :" what yGH are doing. He will
ii!Nk when the C"al is closed. that
hc mas given ynu his subscription BE
CAUSE H.. AHMIRES YOUR GAME
NESS ana really WANTS 10 see you
WIN the grand prize III the contest:
but in REALITY. he will have sub
Iscribed PARTLY because he feels that
i will he = BENEFIT TO HIM to have
tluS newspaper. Every man who has
the touch OF The sportsman in him
and IruSt men hayo-likeS the scnsa-
ti0n ul backing Il winner" likes to
feel that he is the patron OF the gamest
and most Hn.iy contestant whether its
Ia racing Yacht Derby-runner. or Il
Vol No LADY CANDIDATE IN A
NEWSPAPER CONTEST. While you
appeal To this impulSe-whilc you seek
to rouse enthusiasm in your FIT NESS
and PROSPECT of WINNING. don't
make the mistake OF ignoring business
principle. Enthuse Il customer-and
INCIDENTALLY satisfy him that his
DockGrbook is not going to suffer if
petition for votes. by subscribing to
your newspaper.
When You approach Il prospective
subscriber, talk about the contest and
your hope and chances OF winning
FirSt-ilattcr him by the insinuatiOn
that you DEPEND ON HIM to help
you win. Then. before he can refuse.
TALK THE ADVANTAGES OF YOUR
f.WSPAPER-givc sound and con-
viEcing reasons why he ought to take
it.
BE very particular to OUTLINE
CLEARLY AND ACCURATELY the
exact terms of the proposed deal.
State the price of the papcr-and en-
phasiZe the fact that the paper is
worth the price and he will be PAY
ING NOTHING FOR THE PRIVI-
LEGE, Or VOTING FOR YOU. The
money he pays, he pays for a years
Subscription to the newspaper.
He will probably suppose that his
subscription would give you only ONE
vOte-and it will occur to him that
one vote is not very much and that
You can better afford to do without
it than he can afford to subscribe
Don't let this mistake pass. Make it
plain and emphatic that his sIbscrip-
ton for year by carrier will add
400 votes to your credit, or a year
by mail will add $500 votes
Promptly write Il receipt whenever
money is paid YOU by Il subscriber. and
hand it to him with your thanks for
his patronage.
Keep an accurate account of all
moneys paid you and all subscriptions
taken by you. Remit both TO this
office as frequently as YOU CON
VENIENTI.Y CAN. and whenever you
make a remittance ballot good for
all the votes to which you are entitled
Will be issued in Your name. and de-
posted before your eyes i'll the ballot
box.
You can work for subscriptions any
where in the United States, and no
matter where III" subscription comes
from il it will count you the NUM-
BIER OF VOTES SPECIFIED IN THE
VOTING SCHEDULE elsewhere in
this issue.
HAVE \ SYSTEM" Make a list
Of the people on whom you will call.
and Il diagram OF the territory You will
cover in your operations. Get an early
start See as MANY people as you
can EACH DAY. Don't undertake an