New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1910-12-04
WOMAN A POTENT FACTOR
Automobile Manufacturers RefeT
to Her Varied Tastes.
DEMAND ALL CONVENIEECES
Luxurious Equipment OF Closed
Cars the Immediate Result OF
Feminine influence.
BIZ II. T.. DELISsEk-

Woman PLAYS an important part N the
manufacture Of automobiles At no time
in the history OF the motor car industIE
bsva manufacturers given more attention
IN tho comfort. OF women motorists tnan
a. tho ,-esent II is the same in this IN
dus,rv as auv other-satisfy the wcU1ah
.,5 tho success OF the concern Is practl-
caIly assured
Women have always been important rae
TORS IN the automobile world. and there IS
nor a reputable salesman who VIII not ao-
nit that fully 70 per cent of sales are III
eusncad bv the wife, sister or motleI-
T-ua I, NAV be that the women 90 not
nav so much attention 10 the necnahicai
details as do the men, but even the FORMER
are rapidly learning the good ana nao
points Of various Glasses
They recognize the little nicet1es OF auto
mobile design Just as readily as they Wou'o
discover merit in the design OF dVeiiiile-
II the slightest cause of Inconvenience eA-
lists the women are quick 10 raise d pIo.e7'
-rhat- o,inious their approval and their
d;sano-ovaI have been the deciding element
i, ali r,a-+ers affecting the design or the
anpofntmeuts of the luxurious lncloseu 1Iiiu
ser,t-inc1osed bodies II is doubtful IL there
is one maker whose product does not TO-
fleet the influence OF women
How much the designers yield in DER
ereuee to the taste Of the fair sex Is Illus
+rated in the product of few nanuIact-
urers like the Columbia. wherein arusuc
refinements and appointments are comnineo
with the utmost OF service ana COIL
venience-
The dominance Of women mas ena0'7
,,nw-,+ten laws of design The failure OF
the manufacturer TO comply Win NEE
-.,s his oar as beneath the standard
How far a manufacturer Will go IN Ca'e
in. RI the refined taste OF women is also
shown in the latest examples OF Coiun-
bio coacb work. where every detail COM
nnands the highest measure OF apr
ton. 5,
Current fashion dictates that sucn de'a1i7
az electric dome lights. flower vases, toilet
.o-.s atc are absolute essentials
Fashion also fixes certain other appoint
r1ents as desirable, II not enlireiE
sary, to please women
" ,,a,y uavs all Hr,ousines look the
eane b,,1 really differ widely The per
60. coach r,,,st have seats and upholstery
90 designed that they are comfortable re-
-5Ia.s ~ IN. movement of the car, ana
.ba,- r,,,.+ he 60 designed that the passen-
,.- -idaS without excessive rubbing on the
s,.k -, ~. ses,s or danger Of damaging
tba -,os, delicate gown. The floor space
must allow the convenient use OF lool ans
and also of foot warmers WITHOUT ei0-
interfering with the other
Window. in doors as well as IN tho
front and sides, must be easily operateo
f-o-, the inside without a passenger leaving
b;s o- her scat The speaking tube must Dc
nerfectIy accessible and admit Of clear coh-
ve-sation. For her escort, an electric cigar
lighter NOT ONLY is a great convenience. oul
aIso tends toward cleanliness. An annun-
c,ato- enabling the persons inside to in
s+-rc, the driver by merely touching an
electric button, is also appreciated the
most approved devices of this nature nave
eight distinct signals necessary 10 give the
chauffeur intelligent instruction, ana all
that Is needed is pressure on a button
This method OF communication makes IN
necessary anv interruption OF a converse
ton 10 give verbal orders to a driver
The SWAY of women goes even further
than matters OF interior equipment Her
potency is reflected in the material used in
upholstering in the curtains and IN the
carpetinE Her ideas Of luxury pervade
every phase of coach work, from the de-
sign Of a convenient entrance to the max
irnurn OF comfort when one Is riding. No
ing. attending theatre or opera. or merely
riding in park or boulevard, her comfort
depends on the extent to which the manu-
fsc-urer has anticipated her needs and her
fancies-