The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1910-07-10
FIRM MAKES PLANS
FOR SECOND STORE
Growth of Shoe Business
Makes Necessary Opening
of New Quarters.

Wien yhe remodeIing OF the store
az SIS PENNSYLVANIA avenue begins to-
morrow u new chapter in the story
OF the successes Of The house of Rob
ert Bsrier:chs sons viii be opened.
BY sep CDIs.er ] the doors viii open
ou an ADDITIONAL establishment Of one
o. I'll. mos. enterprisirg and progress
sive firms IA Washington business
life
This second home. formerly occupied
by Glddings * steele, which viii De
spIendidly equipped and furnished,
viii mark a climax In the forty-twO
years advance OF this famous shoe
house
The history Of the growth of this
shoe house from q small shop with q
nine-fCot front. in 1855, 10 the present
large establishment, 1lI6 TO 1I2z Seventh
street, and its expansion to the second
store 40 be opened at SI3. Pennsylvania
avenue. next September, reflects shrewd-
ness. honesty. and the most alert. up
to-Eate publicity methods known TO the
modern business man
Back I'm the old days when Robert
Berberich. now retired. and father OF
the Berberlch brothers. was making his
small beginning as shoe dealer.
F promptress. integrity, and the giving
OF value received were the shibboleths
Of his trade.
Finds Quarters Too Small.
After ri1e years OF this business
policy the elder Berberich found his
store too small for the demands OF his
+ trade. sTe purchased a building with
Ia twenty-five foot front in the same
BLOCK on Seventh street IN which his
business had had its beginning
A few years later Mr. Berberich' S
,-orn- sons, Robert J. and Joseph A,
WHO had lust been graduated from 81
Johns COLLEGE. entered tie business
land within a few months time took en-
{ tiHe charge thus enabling their father
/ go retire from active service
IL zegs more than eight years 1EO that
the need Of suu larger quarters wa.
I felt. 90 meet the growing demands ol
H-Ee trade and The entire space runnln-
4 from ITIf 10 IIZG Seventh street was pur
chased. 20 be enlarged later by the adli
/ ton OF 1IZ- Seventh street
+ Even these cpmTnodious quarter s
I however, have not long remained ade
7 auaye To satisfy The demands or ~
R -rra-Frrvfue public Consequently, thi
! E=rbcri-l Brothers have determined q
make the most important addition L,
flH--r business IN its history OF forty
two yeaIs-
No Expense Spared
40 EFFORT or expense VIII be spares
[ O. rs4lIze the new store unique in tn
. ha1Houe furnishing and equipment an'
iu its facilities for display
The huge windows viii run nineteel
{ feet back, their base 10 be Of Italian
marble and -beir highly polished glaS
fastened with silver rlvets- The pla
i ruLreuUla-c= that these windows ma,
be converted into one continuous or nv
consecutive apeEtuTes for the display o
footwear The building VIII De Hghtei
lay windows OF prism glass set with cop
Ipzr. and the u-st Goor. now several Zee
.anGre street level. VIII be lowered
The taking possession Of the new s-or
VIII De celebrated by the firm with eX
reu-ivr advertising Their pubncll
.ruetIHls have attracted the attention Q
business Frus and technical journals a
over the country, and have been, say
Joseph =. BerDeTicn, one OF the chic
factors iu their success
. 4 Liberal but juGicious, newspaper ac
. 7-rrfEs.ue coupled with other progres
tSfve business methods. have borne thei
- results in the building UP OF one OF IN
b. LARGEST enterprises Of its kind IN N
tEl-rflf Civ