Arizona republican., 1910-05-23
ENDORSEMENT
 0F P|NEA|R. By Tempe Board Of Trade
 Committee WILL KEEP MONEY AT HOME Will Stop Terrible Drain On Valleys Financial Re sources Which So Cripple Its Development - Not Enough Appreciation
WILL. KEEP MONEY AT HOME

! To the Public of Tempe a:I Vicinity: The Tempe Board oi Trade has ;n- vestigated the Phoenix resort project
 aI.d wishes to issue q statement of it's findings in the following form: Arizona annually. through it's sum
 mer tourists, pays tribute to Caliior-
 nia seven million dollars Of this enormous amount theSalt River Val
 ley contributes fully one million. and
 in this amount Tempe is only too well
 represented Not cent of this money
 eyer comes back. It is not checks and bills of exchange to be circulated and
 then tO find its way back to our finan-
 cial institutions, but il is hard cash drawn from the bank reserves of this
 valley. causing the practical suspen- sion of all new business for months. until new money can be accumulated
 through the export of our products.
 Suppose this million dollars was reinvested in this valley every year?
 The answer is found in the marvellous development of Southern California. There there is no outgo. Here there should be none.
 While California has the coast. il has not the mountain air of Arizona. the like of which can not be found on earth elsewhere. Those who have seen the coast one year have no valid req son for going back the next. This reason for going being removed. the excuse that il is a good place to spend money certainly should not appeal to our people for why should We. with A- T of our brow, go there to spend in the sweat of our brow? People re- turning from the coast. every year complain of the heat and wear an anX- iOus lock because of the money they have spent unnecessarily. and very likely that they could ill afford \ vacation under these conditions can result only in the smallest benefit.
 No tourist returning from the mountains of Arizona ever wore any thing but the most satisfied look, and why should he? Having drunk of the ozone of the pines that rebuild the wasted tissues as no other ozone does. and having communed with nature in it's sublimity, which quickens the in tellect and freshens the hopes. he re-
 
 pocket, and a patriot.
 In years past we have bemOaned our l lot because this paradise of the noun tains was so inaccessible and dreamed | of some distant day when v,a could | have boulevards reaching to it. That | day has dav-ned. The Roosevelt road | is one Of the worlds highways Pine | air is one of AriZona's choicest spots. | It is few miles off the road. Money 1 for stock in the Pineair | Association IS being used to build a | fine road to the resort. Automobiles can leave Tempe Saturday noon and | reach Pineair in four hours easy run ming They can leave Pneair Monday and be in Tempe. in turn. for business. For wagons, the conditions could not be improved. All the money l. We spend for a vacation in Pineair will be spent in Tempe, and We will spend no more than if we stayed at nome.
 Phoenix has recognized the crying | need of summer resorts in our adja- II 'ent mountains, and is surely preach ng their mission from it's hOusetops in Il ,rder that the terrible drain upon tha 'itality of this valley might be re- luced to minimum. It has long ince established one at Iron Springs. last year it started another at Idle wild This year it has subscribed fir early loo shares in Pineair. Mesa has 'laced itself behind the project with nore than 200 shares and is working l or more. Tempe has subscribed for Q few shares that the Board Of Trade : ashamed to publish the number.
 Iris board appeals to e-'ery citizen f this community to advocate Pine ir and to take a share of stock in it imSelf in order that Tempe may ob- ln the substantial benef;. to be de III lvcd therefrOm. III