The sun. [volume] (New York [N.Y.]) 1833-1916, 1910-11-15
AMONG THE AUTOMOBILISTS
SD\G - Az AID TO MOTOR
VtRLICITy.
The cole Poet Bursts Into Melos, Brii.
ish Opinion opposed ,o ln, asion az
Foreign Market ny American ears
TIE Dump. They eau u over There.

IN. very latest thing IN The nay Of auto
mobile publicity IL 10 get out a song IN tell
how good IL the car you're boosting To
h~ IN keeping thi- -ong nughtnr to &c
written in waltz time although the Oslly
thus far - 4 descriptive piece
ought to he turned ont For instance. the
direction might BE- largo describing some
other car coming along the road and then
allegro con brio to Indicate the approach
81 the regular real automobile that is beng
advertised Allegro ma non iroppo could
d. used 70 Indicate the feeble efforts Of
the rival machine TO hold tn. advert Used
auIo on the hills. but of course only pres
ii-simo would do TO Indicate the car that
Is being boosted going IN hill
tnd III course host OF other musical
iei m would do 10 show how sad Tho others
ielt Nh.n they fell down trying To hold
the only real automobile Allegro ,Ivsc~
would mean tn. way the air came plum ging
out of blown out tire. while forte would
do for the curse hen m" same happened
In order To portray how music and poetry
have lent their aid 20 science and pub
hcity " - necessary only 10 Civ. the first
-tanza Of the newest and thus far only
song:
Bnly O'NeaI had an automobile.
Had = girl -hat mos dear 20 him.
ne SAid some day will both ride away
And vr u come bark. dear. 40 az ono
IN he true for life u ,ou'! he my wife
Answer me please. sweetheart. do
And III lead The way. II you.il nAm@ the DAY
Then ne heard her slowly "a
CHONrs
You will win mr. Bill. heart and soul
/; YOU buy cots"
Down through the woods and down through the
dale
Ride smoothly ard swl'rly = bird tail
No4 ask me 10 he true
IN tell YOU what 10 do
lust seII that old wheel, buy an automobile.
sc; uis- and busy Cole
II j. left to ih. in,eiI igap"a - ;s,-- general
pui,iC TO determine what max. Of car
u II Intended to pat prominently before
the buyers IN This song There IL another
-t,nza TO which The rhOri- = nc same
The Motor world suggests th,r tn. su--
pension of barney Oldh"ld bv IN"
i..Ve- open 80 sons other mOtori-t IA"
Held that OIdheid hId. that Is. 81 racing
~ state fairs ana other place whore
some -p~clsl attraction = wanted J,
docs nov follow that IN. S'A'" lars ana
other such places viii de- linz to employ
Didfeld TO give exhibitions
,rhouRh every dav bring. N further
reports 81 foreign business Am"r'an cars
are entering for there - feeling against
tn. American product IN the British market
The Brl'on~ nav" the idea that our ears
are being sent over there only be"au.s
Of an oyerprodiI''ion Oh this side The
british motor publications speak Of the
tmerran invasion ~ dumping the car
on the market there.
car. u written ny the 't'o-~ir and i'rImbles
man IN tho Trader. British motor trade
4, :. unite natural rh,' th"sa financially
Interested III rh. importation al American
motor ears should he aNer-- to admitting
the probability ~ an American dumping
INVASION hut one u entitled 10 discount
all the opinions they only amount 30 tina,
.Nprr-..d IN this way on tho ground
4 % = hs.t IA f.h fail eF Ia n
body here wants or invites any dump ~
any further INVASION Of orr market That
t,l.- told ~ the olympia show lists and our
,nmm'rci1i R'GI."r week nv week h.
on. Indicate th., N" British motor ~.
with III" capital ne s4-,rv :" make u pay
IN" other prov"- thar IN. .urNNai of tia.
httr-' - - fully ~ progress IN the re-, ~
ranks 0f IN. motor trade ~ IN any other
established industry
But Wishing and hoping vii not prevent
such events and ~ would ba folly Ia refuse
to look probs hiiitirs spuaTely ia ~" face
! arm told that the ADJ eTtI-tng contracts
with 'h" daiiy press ar" already -ch"ruei
for the INVASION -" call u dump. And inc
source of my Information ~ reliable enough
for me Ia personally accept M" statement
That NO evidence can h. obtained nv IN
uuirerS among leading English advertise
men' contractors II explained by the Tact
that the -chrfns wIll b,- worked by an Nmert-
can hou-. through lis Representative m
this country and ~ all probability IN"
latter may not have. had th. necessary
IN formation tn detail
4 ana further told that fhe first ToustRn.
men' ~ ears ar" AT present WaTshou-ed ~
th. ~ tIdr NJ III" London West End motor
'rat" Md most depressing ot All ! am
iniOrrnetis that the provincial motor retail
trade. 40 far from taxing an inimi"nl att
tiId~ ~ hors''i they Wo'Ild 'io toNnT'i these.
dumped rarS. are apparently eager to gs1
la on tho scramble vhI'h -Ofnr evidently
1nticirat~ will ensm. 10 gee Early deliveries
whom tho active selling part NJ tho pro-
Kranme begins. As have already pointed
"ni ihai ~ selling these cars they simply
AupDlant the sale ~ genuinely traded cars
and " they desire the manufacturers Of the
latter 20 assist them In their schemes %