The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1910-12-30

1t is to be regretted that some men
when they are away from home over
night, especially when invited to adj
dress a gathering, think Ii necessary,
in order TO attract attention, to make
remarks tended to throw disrepute up
on established zines of business II is
in almost all cases found that these
persons have an Interior object in
view. A case in point:
man from a neishboring city came
to Richmond short time since to
talk to a gathering of business men.
In this talk he went out of his way to
attack the Trading Stamp business of
Richmond and in fact the Trading
Stamp business at large. Now let us
see how the facts bear out the gen
tleman's statements.
The most progressive merchants OF
today from coast to coast. are using
Trading Stamps. 1t is the cheapes.
| form of advertising a merchant can
adopt. but he must enter into the
proposition with enthusiasm and show
the people that visit his store the
great benefit that they derive from
saving the stamps, and by doing that
he makes them steady customers, as
he has created an interest in the Gus
toner, by showing them the many
beautiful articles they can secure for
their homes free of cost to them, and
also they are paying no more for their
goods than formerly, and by his talk
he has made a satisfied and perma-
nent customer.
The merchant, when he buys goods,
| is looking for his discount, which is
the same as Trading Stamps.
Why should not his customers have
the same from him as he demands
from the wholesaler? The day has
gone by when thank YOU will suf
flee, when a customer pays his bill,
and the merchant that is awake to
that fact and is giving the customer
a discount in the form of Trading
Stamp is increasing his business
where the other merchant is losing
trade and wonders why Trading
Stamp company, corporation with
81 900 100000 capital, fully paid, has
been doing business here in Richmond
for the past twelve years. The mer'
chants that use these stamps here are
satisfied with the proposition. This
stamp is good wherever collected in
the United States. and can be redeem
| ed at any one of their stores, of which
there are over 1000 today. scattered
from Boston to San Francisco.
! AS manager of this company in this
section of Indiana, and also as mem
Der of the Richmond Commercial club
feel it my duty to the firm that EN-
ploys me. and to the merchants that
use our stamps, to repute the charges
recently made that the Trading
Stamps were no help to merchant
If the emrchants of Richmond would
wake up. they would adopt the stamp
proposition and not allow the large
cities in this section TO draw theil
trade. Look at Indianapolis: By go
ing there to trade and buying SO many
dollars worth of goods, some of the
leading merchants there agree to pay
ones car fare both ways. Is that not
Trading Stamps? Are our merchants
going to sit by and see that going or
when by offering a small Involvement
a large part of the money that goes
tout of town, could be kept here. The
lcountry that use stamps, are doins
more to keep the people from going t.
the large cities to spend their money
than anything else ever adopted.
Mr.. Merchant, think this over. Dom
let men come here from the large cit
les and get up in your meetings ant
tell YOU not to use Trading Stamps
Why do they do it? Below are a lis
of a few leading merchants scattered
from Boston to the Pacific coast tina
use Trading Stamps as a trade gette
and trade holder.
Remember-the Trading Stamp bus
mess furnishes a livelihood to full,
1000 persons. Is this an injury t,
business?
The H. n Partin Dry Goods Co.
Peoria, III.
The McCourtney Dry Goods Co.
Springfield, III.
Rothchilds and Company, Chicago
Illinois.
Evan-Floyn Company, Chicago, Ill.
The w. A. McNaughton Co, Nun
Gle. Indiana.
The Mozaet Department Store
Greenville, Ohio.
Siege;-Cooper Co. New York Cit,
Henry-Siegel Company, Boston, Mass
California.
Yours,
G. NJ. Walker