Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1910-09-02
MAN WITH 1.-THE
WORLD TODAY" DELIVERS
ABLE ADDRESS.
SPEECH STUDDED WITH
ADVERTISING AxIOMS
Tells Business Facts in Quiet Way
and Applies Maxims to His Own
Cause.-The Way For Town to Ad-
vertise and What Result 1t May Ex-
pect-Crowd is Small.

Seth Brown, supervisor of the Iowa
edition of the The World Today. and
one of the leading advertising men in
the magazine world. addressed a small
crowd of business men at the east
court room Thursday evening, the
meeting being held under the auspices
of the Marshalltown Club.
In his address on Municipal Ad
vertising' Mr.. Brown pounded home
many hard business facts, and his talk
was replete with advertising axioms.
which the audience could take home
and ponder over with profit to them
selves Mr.. Browns object was 10
tell his hearers how town should
secure new industries.
Advertising Plans Changed.
Mr. Brown said that he became in
.erested in the subject of advertising
about fifteen years ago, when he was
engaged in the practice of law in
small town He has followed the work
since that time and during the past
TWO years he has given his whole at
tention 10 municipal advertising.
During the past twenty years the
whole advertising scheme has changed.
In the past personal solicitation was
the method employed in selling goods,
but merchants have found in the past
few years that the sharp competition
and the great difference in the quail
ity Of manufacturing goods, has made
il necessary TO adopt different means
in gaining the attention of the layers
If the country.
individuality Counts.
one Of the great factors in s.'ecess-
ful advertising is Individuality. Mr.
Brown said Never put an advertise
men. in a paper that anyone else can
sign his name to and use as his ad-
vertisement."
In the old days when advertising
was in i-s infancy it was common TO
use only the firm name and the line
Of articles offered for sale. Today the
a 5vertising has become a story. Every
advertisement inserted in paper
should be a complete story in itself,
ana should be clear and convincing.
Advertising the Municipality.
There is one side of the municipality
which has been almost entirely ne
elected. and that is The industrial side;
taking the community as a unit as a
producing force Men start factories
- t,,i,I -tai- ,i.n+s
:.:@.4, A, or,a,ized
~ - sn,1etbino
- a.. go - mi, j., the -oZvn II
aa-7iza+ioo - benefit the
Is IN 'F :; -bn elimination c',, Of desire
~ .aga-bar
- -, hn;,1aa IN q single in
-. = ra- h,5i1t an = eaee founda-
-: - .o-,., ,,.;-, h,,- single in
,7,<-r, Won NAV provide for the head
- ,o,sebnld M he ,o,y7 can not
II 1,,e-ica - the entire family. The
r,ar ~ bove ard eir,s A position in
ia 4o,,,9r,. nav be secured for the
,sr hn- If does NOS take care Of the
and oir, Thera must be a di-
,.ersit,. If inars+rv 70 take care Of
This bv-product. The town should
e ~. Te caYa51e Of supplying a place
60. he oId maid aunt.
+ovn must be rounded out. First
-. crnh should think of The things they
,,a,+ II j. not a wise action on the
.a,.+ of he club TO 90 after anything
.5a- nay he secured y is better 20 let
r4n prospects pass than 70 take them
ana get -rrae or four failures
Resources OF Iowa.
THE ra-,,ral resources or Iowa are
e,a nm ,7a-,1ra1 resources alone never
r,..da = -ov.n The indians had all The
,s,,,rs1 ~aeoprces we now have but
ne, ala not create great cities and
.oy,.re
Tie hest thing for 2 town 10 have is
/, r,a-ket With people who have the
r,,o,7a,- ~ Inv Mr. brown said. you
ba1-a The grea-ast market in your COM
unity thar II has ever beer. my. privil-
90 ~ ,.isi-v
NAN co,,,as into the town and
wants location r. he asks free rent
for a reriod of five wears and a fac
+or,. site fell him TO get out. If he
car,+ Geo tho vaIue of the market
- +oyr, has 10 offer. he isn't
ti,, a,or,t for fine town He isn't the
rie57- man
! The Question Of publicity is in the
air When the seeker Of a location
oils y tow, should be ready to re-
/ s.,o,,a What the citv wants is to bring
raor1a IN from other states to take
/ ~ r1aces Of those who are leaving
/ .b;s s+a+e or the non,,Iation will CON
{ ,fr,,e n decrease
! THE mon who will come here TO start