Clarke courier. [volume] (Berryville, Va.) 1869-1997, 1910-07-06
Fruit Growers Ready for Work.

Ata recent meeting of its direc-
,ors at Staunton. the Shenandoah
Valley Fruit Growers Association
1pc) elected Mr.. Clarence w.
Noomsw general manager.
Because of short crops during
,be two years Of the associations
existence, the business has been
conducted without n general man
ogerby the secretary and treasurer,
formerly Mr.. j. Lucian Moomaw,
Cloverdale. and later Mr.. j. l..
Phillips. State entomologist.
Bat with the rapidly growing
strength OF the association and
with the prospect of good crop
for the fall movement. it has been
found necessary to secare the SER
vice of a general manager.
Mr. Moomaw is a son of the late
John G. Moomaw, of Cloverdale,
the pioneer fruit grower and
eanper. As the result of environ
ment and early training, with later
experience in the sales agency
business. he will enter into the
duties of the position well equipped
to successfully manage the affairs
NJ association. Several years ago
Air. Moomaw was associated with
she Roanoke Times in the capacity
" city editor. later going 10 New
York city, where he was associated
with the advertising department
of metropolitan publication.
Aside from the actual business of
marke4ing fruits and purchasing
supplies for the growers, associa-
ton will in the interim between
crops busy itself with the great
work of preparstion-the work of
inducing growers To increase their
orchards and produce a finer grade
of fruit. inducing farmers in gen
eral to plant orchards, attracting
outside capital to the wonderful
opportunities for investment. and
lastly the work of advertising.
Aside from that of historical as
sociation. is proposed to add new
significance to the name "Shenan-
doah." BY means of vigorous
advertisingcampaign, tits proposed
N make the ultimate with the un-
excelled qualities of Shenandoah
applies. Aside from the fame of
Brilliant military campaigns the
association proposes TO add fame
for beautiful orchards and DELICIOUS
fruit unsurpassed by any section of
the country.
The newly elected manager will
take charge July the first and will
be located at the central Office in
Staunton, the home of the associa-
tion's president, Mr.. IF. Gikeson.
Mr. j. l.. Phillips, secretary and
treasurer who recently resigned
as state entomologist. will for the
time being devote all of his time
to the duties of his office and in
generally assisting the manager
in the movement of the crop.
For the information of those
interested in the cooperative
phase of the fruit business it may
be stated the plan upon which the
Shenandoah Valley Growers
Association operates is that of all
such organizations. The territory
covered by the association is
divided irto distinct working units
called divisions one county as
rule constituting division.
Each division has its manager,
secretary-treasuer and board of
directors and is represented in the
general board of directors. The
officers of the diyison are elected
py the stockholders, of the division.
The generae board of directors is
elected hy the stock holders by
divisens while the officers except
lhe general manager, are elected
by the stockholders at large. The
general manager-is elected by the
general board of directors. The
organization is an association of
The growers for the growers. and
IN all sections of the country is
one of the most important features
OF the fruit business,
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