Bismarck daily tribune. [volume] (Bismarck, Dakota [N.D.]) 1881-1916, 1910-07-31
TO PROTECT SMALL DEALERS.
The Coupon Plan.

At last the smallest cigar dealer can
successfully compete with the largest.
With practically no cut into his legiti-
mate profit he can offer his customers
the same, if not better, inducements
than the thousand and one stores and
chains of stores that have built enor
nous business on a premium founda-
ton. The United Cigar Manufacture
ers. realizing that millions of cigar
buyers were taking their trade from
their regular dealers to the coupon
giving establishments, have joined
hands with other large manufacturers
and evolved In the shape of the Hamil-
ton coupon the most colossal plan Of
the kind ever put into execution.
The Chicago house OF Mclaughlin
& Co., who have the reputation of be-
the largest coffee rOasters and import
ers In the states; Swift & Co., Runkel
Bros, the New York cocoa and choco-
late makers. ald other gigantic con-
Germs of like standing in the business
world, have joined hands with the
United Cigar Manufacturers in this
move to put the smallest retailer on
an equal footing with the largest.
Mr.. Maurice Fertheim. vice presi-
dent and secretary of the United Cigar
Manufacturers. makes the following
interesting statement regarding the
movement: This is Il fOursquare
plan. The ''over the counter" distri-
button of the coupon by the cigar deal
err will be backed up by their enclo-
re Mt,
ducts. The housewife, who used to
have her husband save cigar coupons
for the small premiums they brought,
can now add to these new coupons
the Hamilton Bond-the one she her
self takes from the packages of coffee
and canned goods and cereals, etc.
This means that she will not only have
enough coupons to obtain a premium
in a much shorter time, but 1t means
also that the coupons will bring a
much more valuable premium.
A customers removal from one To-
cality to another will not affect the
value of the coupons, as they are is
sued and redeemable from Maine to
California and from Canada to the
Gulf. The fact that the coupons are
issued in S and 1Oc denominations, as
we'll as Is, 80, Csc and $500. insures
that no matter how small the pur.
chase a coupon will be given with it.
The value OF the coupons and the
worth of the premium Is enhanced by
the fact that in addition to the great
aggregate and individual worth Of the
concerns issuing them, they are guar
anteed by the Sperry & Hutchinson
Co., originators of the green trading
stamp and today the largest premium
house in the whole world.
The basis of the whole Hamilton
coupon plan is simply case OF bring
ing the profit-sharing, sales-increasilg
idea to the point where the smallest
dealer can partake of its customer
bringing benefits. The cut is princi-
pally made from the manufacturers
profit, leaving the dealers practically
intact.
One of the strongest features of the
Hamilton Bond from the dealers point
of view Is the connection that has
been formed with the Sperry &
Hutchinson trading stamp people. The
Hamilton Bond is interchangeable
with the S. & H. green trading stamp
and redeemable at any of their hun
dreds of stores. The premiums that
are on exhibition all over the states at
their thousands of premium parlors