The Detroit times., 1910-01-28
BI GEAR YEAR is
PREDICTED At
AUTO SHOW
Society Night Finds the High-Pow-
cred Vehicles Back in Their Old
Place as Prime Centers of
Interest.
Management Promises That the
Show Will Remain Intact Up To the
Last Moment Saturday Night
BY PAUL HALE sRuskg.

6y PAUL HALE BhOSNE'
With two more days still % ran anu
all records OF former automobile
shows in Detroit already Tar surpas
sed the ID a. d. A. exhibition OF
motor cars. nov I'm progress az the
Wayne Gardens lis sure 20 80 own
into history as a epoch making prop
csitiOu.
Not only has the show brought 10
getheT greater number and q more
representative array OF cars, II has
drawn forth from the center OF the
most fertile manufacturing district Ia
the world an expression OF popular IN
terest which has surpassed all pre-
dictions and II has resulted IN the
sale OF more than quarter or mill
lion dollars worth OF motor cars.
More than this. it has already served
the purpose OF educating the Detroit
public as has no show OF the
past Last but not least, il has again
demonstrated that an automobile
show, even when conducted on basis
which would seem ruinous, so far as
concerns its own proft-taking quail
ties. will nevertheless turn over 10
its promoters q handsome return on
the immense lnNGSAmcnA lOA ASNOA q
tons and other expenditures.
Something Coming to D. A. D. A.
The ID. A. d. A. was not organized
originally. for the purpose OF making
money out Of a show. In spite OF this
fact, however, il has scored three
conspicuous successes in this depart
ment, out OF three essays. In each
case a portion Of the profits has been
set aside for the improvement or
motoring conditions and the fostering
OF the spirit OF competition. The
prizes for the annual d. A. ID. A. en-
durance run have been purchased out
of the fund played no small part In
the securing for Detroit of the start
of the Glidden tour.
The home endorsement OF the or
ganization is one OF the pleasant fea-
lures OF the present exhibition. as
viewed by one who knows what sort
! OF a spirit animates the men back OF
the enterprise.
Thursday was by all odds the big
/ gest day OF the show. AS usual, the
annual Society Night drew thou
sands OF extensively gowned women
/ and their escorts. 10 whom the doub-
! ling of the price of admission guar
ranteed to a great extent, the exclu-
siye privileges OF the exhibition.
The crowd was larger than on any
preceding evening OF the show. VITA
the exception OF the opening night and
lie percentage OF genuine prospective
buyers was far larger. according 10 the
testimony of the veteran statesmen,
than On any evening in the history Oh
local showdom The array OF shirt
front on exhibition certainly surpassed
anything within the recollection OF
the Oldest inhabitant.
For once in the show the little cars
were forced 10 take a secondary posi-
ton while the crowds gathered about
the big touring cars and limousines-
BIG Cars the Magnets.
ITS going TO be a big-car year
sure" commented one veteran OF the
local trade, as he surveyed the hall
during q momentary lull at his own
booth. II have never seen SO much
interest In the more expensive grades
Of cars. A couple OF years ago some
of the boys were foretelling the pass
ing of what they were pleased to term
the road-locomotiye. IL certainly
doesn't look like it tonight. There )
a place for the little car and a place
for the big fellow And that Is going
to be the case from now on 10 the
end OF the time when people ride on
the ground"
The management makes the fat
promise that all OF the cars will re-
main on exhibition until the very last
scheduled moment Saturday night.
None. in fact. will be allowed TO leave.
When the curtain is finally run down
on the show. however, there will be
some tall hustling TO get about 50 ex-
press cars, drawn up on the Michigan /
Central sdings across the stree5, |.
loaded with automobiles which will De
sent - the Chicago show. which 10
designated as the next-and the last !
big stop on the show circuit. Then the
exhibits will split up and helter-skel-
ter for the various smaller shows
which follow those Of New York, I
Philadelphia, Detroit and Chicago.