The Salt Lake tribune. [volume] (Salt Lake City, Utah) 1890-current, 1910-12-01
SPE. md BIC SUM
IN ADVERTISING
Estimated That Roads EXpend-
ed at Least $35, 900 for That
Purpose Last Year.
TELLS ALL ABOUT THE
RESOURCES OF STATE
Still Another Man Who Thinks
Utah Doesn't Need Com
mission.

Advertising Utah is what the rail
roads nave been and are doing every
day in the wear. advertising Utah with
pen and picture. by the best experts
that money can engage.
The latest Of these advertisements is
| the twenty-siX page folder issued by the
salt Lake Route of which more than
100000 copies have been distributed
at the land show which has just closed
in Chicago Not only Is the folder a
credit to the Salt Lake Route but ii is
n great booster for Utah The first
part and most OF the pages Of the
folder are devoted to some Of the re
| sources of Utah and under the heading.
Utah s Fertile Valleys there are
half-tone cuts of orchards, beet fields,
canals and homes that cannot help but
| attract the reader of the description
accompanying the illustrations. In ad.
dition the folder reflects no little cred
il on the Salt Lake Route and Dougla
White, under whose direction 1t was
issued
Work Is Praised.
After having looked over copy OF
the Salt Lake Route folder last night
well known business man Of Salt
Lake City said:
"ThiS is the kind of work that the
railroads are and have been doing for
Utah They have been advertising the
resources OF the. state for years. Grant
ed that they expect a return for every
dollar that they spend they are adver
tlsIng, Just as every man in business
advertises. because he expects to get
results But in the ease OF the rail.
roads the entire state is benefited by
the results: there is an influx Of people.
| there are new homes, new farms, new
factories, an increase in the tax valua-
tion year by year.
'J am not n railroad man but a
business man. 4, few days ago The
Tribune had an article TO the effect
that what Utah needed was not a viii
road commission but more railroads.
That article gave some figures that
should make the average Utah citizen
sit up and take some notice Since the
publication of that article have been
making a little investigation of my
own. I have gone over the files OF a
number OF papers which reach my of
fee every day, have looked over a
number Of folders that have been is
sued in the last ten months, adyertis-
ing Utah. and I have even taken the
pains to try 10 6nd, out about how
much the various railroads entering
Utah have spent on advertising so far
this year
Total Of s35, 900 Year.
"While have not got the 6gures
which expect TO have later, | have
got them so far as TO be able to say
that one railroad company has spent
more than $4,000 in the present year
in advertising Utah and its resources,
! that another railroad company has
spent over 10000, and that at least
two other systems have spent over
$4,000 apiece, q total OF at least $4,000,
without taking into consideration the
thousands Of dollars spent by some OF
he little local resort roads in adver-
| tising their attractions, all of which
cannot help but be an advertisement
for Utah.
Every year the Southern Pacific is.
sues tens of thousands of folders ad-
vertlslng the great Lucin cut OFF, every
year the Denver g. Rio Grande spends
tens of thousands of dollars advertising
the resources of Utah; every year the
! Short Line spends thousands of dollars
! for the same purpose, and within the
! last SIX months the Western Pacific
| has become n great factor in the ad-
vertising of this state. find. in look
ing through my desk, two decidedly
interesting little booklets issued bv the
! Union Pacific, one of which is devoted
almost entirely to Salt Lake City and
/
! of the State. Population, Industries.
| Opportunities, Climate, and the like,
and find in looking over this little
/ book of 100 pages a lot of in formation
about Utah that ! am safe in saving
not one person IN a thousand in Utah
| knows.
| All About State.
~ find that it tells about all the
state and not alone that part which is
! touched by the Union Pacific. that il
| tells about the acreage of the state,
cultivated and uncultivated. OF the at
| fractions Of the state, resorts, fishing
and hunting. climate. that it gives the
aren of each county. the population of
each. the business opportunities. the
approximate ,cost Of living. the dairy
! industry in the state and the need for
more. and SO on through the book. The
average Utah citizen should get copy
| Of this booklet and read it over care
/ fully; II will do him good despite the
I fact that the average person in Utah
Is supposed TO know all about his own
state.
But this little booklet was not is
sued for the people of Utah. One hun
dred thousand copies were issued for
| listri bution in the east and west fnY