The San Francisco call., 1910-11-19
Retail GROCERS
SAY ADVERTISE.
Manufacturers Told the Best
Way to Regain Lost Home
Markets

As guests at the banquet OF the
Home Industry leagne of California in
the Palace hotel yesterday, members of
the Retail grocers' association pointed
out that the only way for the state
manufacturers to regain their lost
home markets was to wage an active
and persistent advertising campaign
Il have listened attentively," said z.
g. Swift of Humboldt, ito catch the
keynote Of the movement, and I have
found that it is largely sentiment
Your manufa cturer begs the issue. He
wants the retail grocer to push his
product, but he will not create the de-
mand by telling the people what he
has. Eastern products give us the
smallest margin of profit but they are
demanded by the consumer because
they have been widely advertised. l
say to you that the retail grocers are
in sympathy with all the institutions of
this state. Help us and we viii help
you. Advertise your product, proclaim
its virtues from the housetops. and we
will be only too glad to do our share"
LEAGUE HAS REMEDY
President Parker responded to say
edy this mistake. He said that indi-
vidually some manufacturers did not
find the western market sufficiently
large to warrant an advertising cam
paign along extensive lines, but that
with the league it would be able to
reach all California consumers and i'm
press upon them TO patronize what
their communities manufactured.
Frank Connolly. secretary OF the Re-
nf .
manner in which the man behind the
counter could help make home indus
try a success. He touched on the ne
cessity of carrying on an advertising
campaign in conjunction with the gro
GERS movement for distributing home
products.
IF Galifornia manufacturers would
do as eastern houses do he said,
spend some money in advertising, ii
would bring them such a rich return
as they DO not dream Of Always re-
member that the grocer is worthy of
his hire. Allow him a profit commen-
sUrate with his trouble and he will
maintain your prices"
GROCERS TO COOPERATE
Other speakers of the grocers were
Joseph a. Stulz. Anthony McCraw,
Henry Boken and J. NJ. Sullivan, sec
retary San Francisco buyers associa-
ZION. Eacn promised their aid ana de-
clared the grocers We're willing 10 CO.
operate with the league.
Governor elect Tasker Oddie of Ne
vada addressed the league on behalf
Of his state. saying that Nevada was
a logical market place for California
goods. He was followed by H. J. Dar-
ling, a merchant of Reno, who quoted
figures which showed that Nevadans
consumed four times more per capita
than Californisns.
II. A. McCranie, an editor of Reno,
made a strong plea for San Francisco
to stop their opposition to
Nevada in the present rate war. He
said that il retarded Nevada's growth
and that the fight embittered the COM
mercial interests. If san Francisco
would withdraw gracefully from the
fight, McCranie said, Nevada would re-
pay IL by a tenfold importa tion of Cal
ifornia goods. He concluded with the
positive statement that regardless of
the opposition Nevada was going to
win.
The reception committee of the day
consisted of Messrs. Dunn, Alberga and
Workman. Parker announced that the
Palace hotel was giving great consid-
Grafton TO California made products in
its purchases.