El Paso herald. (El Paso, Tex.) 1901-1931, 1910-01-12

with a steady advancement of the vol
ume of trade for the later months OF
the year, and the assurance of still
greater increase for the first half Of
1910.
A substantial increase in the popula-
ton of the sections tributary to El
Paso has, OF course, contributed largely
to this increase of trade brought to
III Paso, but the greatest good has
come from the organized effort OF the
business men to extend the lines of
their trade territory, and with reduced
railroad rates and greater effort, El
Paso manufacturers and jobbers have
greatly extended their lines of trade
control
Manufacturing Opportunities.
Regardless OF this substantial in
crease in both the trade territory and
volume of business, it is apparent to
even the casual observer that the pos
sibiities Of the manufacturing and job
bing interests conferred at FL Paso have
only been touched upon and that the
present condition demands not only
greater effort upon the part of those
already in the field, but offers eXcep-
tlonal opportunities for more capital.
Extent of Trade Territory.
lei Pasos trade territory now eX-
tends over at least onehalf of the popu-
lation of the territory of New Mexico,
and expected reduction of railroad
rates will still further extend Eel Paso's
Influence i'm that territory For many
years past the railroad rates for local
shipments out of lei Paso restricted the
jobbers to district containing not
much, if any, more than onequarter
Of the population of the territory; re-
cent reductions have extended that
trade territory to cover an area con-
tanning about onehalf Of the population
of the territory and reductions either
already arranged for or now being con-
sidered should enable Eel Paso manu-
facturers and jobbers TO reach almost
tWothlrds of the rapidly increasing pop
ulation of New Mexico.
The entire southern portion Of the
territory Of Arizona is either now, or
soon VIII be, controlled by FL Paso
trade, and what has been done for New
Mexico has been done for Arizona in
the way of trade extension, the freight
schedules having been materially re-
duced on many lines manufactured or
handled In this city. Further freight
reductions will go into effect by the
first Of February, greatly extending the
trade area controlled by El Paso. and
opening up new territory at a great
distance in many important lines.
Increasing Population.
The large cities Of Arizona are in
The southern portion OF the territory
and, like other parts of the great south
west, the population there is being rap
idly increased This population de-
ponds largely upon mining and It's
trade demands are far in excess Of any
similar population engaged in other
occupations This condition also holds
good with large part of the popula-
tlon Of New Mexico, northern Mexico
and the western coast of Mexico
Western Texas is rapidly settling up
and has been receiving increased at
tention from the manufacturers and
tobbers of Ell Paso. with splendid re-
suits. The population Is largely agrl-
cultural and is increasing very rapid
~. making demands upon It's trade CEN
tiers which have not been met as they
should have been partly because those
engaged in jobbing in that territory did
not realize the Importance Of the move
ment Of colonization, and therefore
were not prepared for nor expecting
any material increase In their trade;
and partly because of the want OF cap
llaI TO properly handle rapidly In
creasing demand
Revival OF Mexican Trade
AFTER the temporary setback Of two
years ago, the Mexican trade has been
recovering rapidly, and Is today great
or than ever before in the history Of
the republic. An enormous population
IN part Of the state OF DURANGO and
NIL of the states Of chihuahua. Sonora
fl Paso. and here again the RAPIDLY
increasing demands OF the trade are
NOT being fully met. for about the same
reasons Tor neglecting part of the
trade or western Texas.
To resume. the manufacturing and
1obbing interests Of lei Paso were never
so prosperous as at the present time.
The year 1909 has been very encour-
aging one In all lines, the volume OF
trade having Increased much faster thon
anticipated. and now offering execution
al opportunities for the investment OF
new capital to care for trade which
hos far outgrown the channels Of sup.
plv and that too. with no particular
effort upon the part of the Wholesalers
covering the territory. The develop
ment Of the country, and the construc
ton Of new lines Of railroad i'm this
trade territory. with a constantly in
creasng development Of the natural re
sources. have combined TO cause a rusl
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