The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1910-08-26
APlaiin Talk
TO ROSP GIVE
! AUTOMOBILE BUYERS
To the Uninitiated:

1t is assumed that you are entire
~ without experience regarding auto
mobiles. But at this time you are
starting out to select machine. IT.
is large amount that you are are
going to spend. and you want adequate
return for it. How do you expect to
single out from among the many cars
(all loudly heralded as the greatest
value on earth) the one which will
be the most reliable and safe and the
best business proposition in the long
| run?
For your guidance there are three
rules, which, if followed, will come
pretty near saving you some regrets
later on. They are:
| First-Avoid that which is too new.
Second-Beware of the assembled
| car.
Third-Buy of dealer who is firm
| ~ established, whom you know to be
dependable, and who can show you
that he has (not that he will have
later) all the facilities for taking good
care of you in the future.
These rules seem simple enough.
1 You know of one or two good cars. Ev-
] evrybody says they are good and that's
a pretty good sign they really are But
or course, you are going to look around
little. Then your trial begins. You
will see much symmetrical and highly
colored junk and you will be struck
by some Of the ingenious salesmen's
talking points" You will become IA
miliar with the names of the various
parts of the automobile, and begin to
think that you may as we'll let rules
go and use your own judgment in the
selection of the car. This is a serious
mistake. The truth of the matter is
4 that you have no Judgment" in the
j matter whatever; and If you want to
/ play safe you had better fly at. once
to the refuge of your rules, and buy a
car that you know is good from It's
assured record, instead of one that you
think ought to be good because it has
some features that look good to you.
4 There Is line of cars which meets
in the most satisfactory manner all
the requirements of the conservative
/ purchaser. To begin with, il is made
more completely than any other car
in It's own plant, which is the largest
automobile factory in the worlG, with
out exception. This factory, from the
! very overwhelming quantity of its out
1 put, can produce more cheaply, and
i consequently, sell for less than others.
4 Another thing, this factory never adj
yertises-never spends a cent in type
saves an enormous sum to its pat
{ rons In this respect alone. 1t has not
Il the expense of even single travelling
salesman. And yet quietly and with.
out effort 1t sells its tremendous out
put more easily than any other factory.
There is nothing savoring of the ex-
pertinent connected with It's cars.
J They have been on the market steadily
for six years, and the fact that over
) 65 900 individual cars of the various
models are now giving satisfaction to
! AS MANY owners all over the country
attest their merits more strongly than
could any number of pages of acver-
Using claims AS for their efficiency,
IT is only necessary to state that they
are VIGOROUSLY the most powerful cars
in the country. and the last year they
won 81 per cent of all the many races
in which they were entered, exhibiting
remarkable strength and endurance.
AS for their success and popularity,
they outrun, outsell and outnumber all
others. Will you put your money in
the experiment class, or will you stay
on the safe side and buy BUICK?