The San Francisco call., 1910-02-27
Baker
Chase Attracts Alaska Record
.STUDfBAKfR CARS
HAVE NO BUMPS
Heads of Local Branch Give ADJ
vice to Those Who Would
Buy an Automobile

A combination of philosophy and
phrenology, designed to appeal to pros
| pective automobile buyers and aid them
in the selection of a car, is given out
| in an entertaining manner by Stude-
baker official and, according to auto
mobile men and buyers, is we'll worthy
of consideration. Automobile buyers,
say the heads of the local Studebaker
| branch may well profit by pasting
these morse1s in their hats and munch-
ing them whenever the occasion arises.
They follow
"A phrenologist uses his head when
| he feels of the bumps on your head.
| He is trying to determine whether you
are an all around man or one sided
man. After feeling your bumps he Will
tell you if your chief characteristic is
selfishness, honesty. mentality or Grim
inal tendencies. If any characteristic
| be highly developed at the expense of
the others, ne matter If that charac-
teristic be a good one, you are an un-
velopment goes far enough you are a
freak
This applies to automobiles. The
purchaser is the man who should de-
tect the bumps before buying a car. or
he certainly will have to pay for the
bumps after buying. For instance. one
salesman will offer speed which is had
at the expense of hill climbing ability.
Another will offer a light high powered
car which is had at the expense of
comfort. Another will give you wheel
base but YOU can't turn around in your
own street. Another will give you
finish and elegance, but the mechanical
design is monstrous. Each salesman
points to a particular bump on his car,
insisting that it is a virtue. whereas
it serves only to destroy a balance
which is necessary to economy, COM
fort, elegance and satisfactory per
formance
The Studebakers class their auto
mobiles as cars without bumps"
]. W. Leavitt & Co. have received
word from the Overland factory that
So the actual factory
Present Output of OUTPUT of the VII
Overland Factory IsSo has heer III
aging 55 completed
cars per day for the last two weeks
The high water mark of production, so
far. was reached in the last week of
January, when so completed cars were
turned out per day. This is at the rate
of one every 10 minutes of the working
day. Many of the departments in this
factory are now working on a schedule
of 80 to 100 parts per day and it is
expected that within the next so days
a regular output of 125 cars a day
from the Toledo and Indianapolis fac
tories will be made.
Recent arrivals of Studebaker cleo
tries indicate that the Studebaker auto
mobile o m p a n V
iStudehvkar has made a marked
| IlIa.tr;c VehicIcsl change in the plans
;. .,. affecting the man
ufacture and sale
of electric pleasure vehicles. The com
pany is putting an entirely new model
on the market, which is built in four
STYLES. These are: Victoria phaeton.
four passenger brougham. four passen-
ger single folding landaulet and two
passenger double folding landaulet.
The latter style is distinctively new in
the electric pleasure vehicle world and
solves that perpleXing problem of COM
bination open and closed car. Some of
the other new features are Full
floating type of rear axle. inclosed
single chain drive and the unusual
drop in the frame, which suspends the
body of the car very low, eliminating
that topheavy tendency which is often
experienced in operating electrics.
In the recent automobile show at
Glasgow, Scotland, 20 foreign cars
were exhibited. including the American
Mitchell.