The Richmond Virginian. (Richmond, Va.) 1910-1920, 1910-08-20

WIN bringing THESE Ttlofils 10 pass. NC ihoui
ents, so far as these vital needs are concerned
iffer as greatly from the Democrats as the
stand -patters otherwise differ from them
~ A CHICAGO VIEW OF THE SOUTH. -
"Judicious Advertising, published at Chicago
ives up its name. Its purpose, we take 1t, Is Il
lirect the attention of the Northern and West
IN manufacturer and capitalist to tho fields mos
ertile of profit. At least, in the July issu
which we have at hand that is the effect from
which the purpose is easily deduced. In a fore
word by the editor, entitled awaken to a Ney
South, we find in black letters a number o
of which characteristic samples are
"You northern manufacturers, you
advertisers-do you realize the mag
nifcent field that the South of to-day
presents
"The industrial regeneration of the
South is news to the world. 1t is big
thing after years of adversely.
''You advertisers whose mental grasp
Of Southern Business conditions is still
hitched to business picture two de-
cades old-you have not kept the pace
the South has set in its marvellous re-
generation.
"A few Northern manufacturers al
ready have blazed business trail
through the new South-their cam
paigns have won and these business
scouts becken the rest of you into
new, virgin field
You advertisers, always ambitious
to expand, have a now a great new
country into which to expand your
forces amid 28,000,000 people. The
true principle of Southern hospitality
breeds admiration for meritable art
icles-that's why Southern campaigns
win under proper coaching"
Following which, the magazine devotes a nun
Der of pages to a comprehensive and detaile
write-up of Southern conditions in represent
tive communities, in which facts are minglt
with appreciative study in an almost bewilderir
story of success and progress, What is said
Richmond is at once SO concise and inclusive tn
we make room for it in greater part;
The purchasing power of Richmond
is very large because so many Rich
mond's citizens are turning their time
into money. How popular this occupa-
ton is may be gathered from the fact
that Richmond has 1853 manufactur-
ing plants, employing 1888 hands,
and selling annually eighty-fve and
half million dollars worth of products.
1t has one of the largest purchasing
powers of cities of its size in the South.
Mere dollar swapping is no test of the
real vital strength of community,
and yet Richmond's bank clearings for
1909were 1881, 900 900, an increase of
q per cent over 1908 These clear
ings represent business done in Rich
mond alone and are not the aggregate of
the clearings of smaller outlying cities.
The 31,3SS hands who were employed
in Richmond in 900 piled up the bank
deposits in that town by over $4,000
900. The bank deposits for 1909 reach
ed total of $3s, 245,000.
Now these figures are best under
stood when we compare them with the
figures of ten years ago. In the last
ten years the number of manufactur-
ing plants in Richmond has increased
Al per cent. The number of hands
employed, As per cent. The amount
of capital employed, 81 per cent, and
the annual sales have increased $44,-
100000, or 106 per cent. Bank clear
ings have increased nearly $200,000,-
600, which is 207 per cent Post-ofice
receipts have increased nearly s40o,
-- eco, the figures for 1900 being $685.
2o5, which means the post-ofice has
grown 159 per cent.
BEST of all, Richmond is not one
industry town. 1t has the largest wood
working establishment in the world,
the only locomotive works in the South.
In tobacco Richmond employs S,11S
hands. Many of these are women and
girls in the cigarette departments, who
earn large wages. In all walks of life
and for all classes of labor Richmond
offers steady employment at salts
factory wages. And the prosperity of