Bisbee daily review., 1910-12-13
Coupling Up
 Johnson

Dy haiyes- At eight years he had coubie humps. At fifteen he was chopping pumpkins for a coyey Of hungry kine over in Cnenango coun- ty-York state.
 He never read Blackstone way into the night, but he knew how the moon looked in E pail of milk two hours before sun-up-
 And he could make two hills of Murphys grow where one rock grew before.
 By the time Jim finished Sopho- more year in the Singin school he had the Johnson farm coming back strong.
 The hens haa to lay double-yolked eggs every day or get off the nest and go to market with their feathers off.
 The neighbors' boys rounded up his potato bugs for Jim on a Prize Contest Basis.
 The Wimmin folks fell for his Corn-husking Bee, and rugged the men folks into It. A lovely pink semi-Princess Mother Hubbard and a 50-cent pipe trimmed with real German silver went to the winners. James netted SIPS worth of labor for hisn
 There was no crape on Johnson's Think Tank
 Chenango &as dingwizzled when Jim hooked up with the Dry Goods Emporium over to the city.
 Snma latar xvbon tho exa1, ar;x-or told the Stove Squad at the Corner Store that Jim owned the Emporium. Old Hi Furniss quit whiting and declared that he'd skin his shins if he hadn't auus prophesied it.
 Mister Johnson's big store had the ladies stepping sideways.
 When a sale was advertised care fui husbands watched up all night besides their wallets.
 Johnson stood strong for conver- sation of coin. Every time those cute little cash carrier bumped into the Crows Nest where the hump haired cashier roasted, he slipped gentle snicker.
 But James soon got Hep that buy ing unknown goods at 63 cents. start ing them at a dollar and cutting them to 65. didn't put much frosting on his cake.
 Something happened then-That's the story.
 A representative Of his local paper hung over his desk one day and handed him a Burning Message.
 MT. Johnson" sez he, your quar- ter-page ad in our paper daily doesn't begin to tell the story of your big Store. Expansion yourself, take page. Tell the Waiting Women about all these Advertised Goods. Focus the demand on your Store. My paper is one big Link between the classy manufacturers and your business.
 'TB get the Electres of the Nation ally Advertised Goods you carry, or you can get 'em direct Run 'em in your new big space. Loosen up and link up."
 So James got out his Was-ist-los pencil, figured spell and ordered a lot of advertised goods.
 Pretty soon pounds and pounds ol hdt- NtIt OfNA Standard. Advertised. One-Price Mer- chandise
 Two years from date James John son built new store On the Key stone thereof was carved: Stand ard Goods and Satisfied Customers"
 He explained it this away to the gent behind the diamond who was trying to consign a Flash Bunch of just as good' hosiery.
 ''No,, sad Johnson, "and as you pass out please tie your shoe for your tongue is wagging.
 I've rebuilt the Emporium on a Standard-advertised-g Basis.
 I've spent my good money adyer- Using the fact that l kept the stufi which the big magazines were feat uring in every real home in this city-Quality goods.
 Squeeze the receiver closer to your ear and listen. I'm even run ming their electros and quoting the advertising statements which they make over their names I'm getting all the help those big fellows can give-and it's heap.
 This store is no longer a pace where Dhoney bargain goods are dumped in through the back door and dissatisfied customers are hustled out the front.
 ~of course we have our bargains and sales, but I don't have to fumi- gate my conscience or hire the ad- yertising manager of the Annanias Club to write the copy.
 Back to the works. and tell your boss to shoot some real brains and quality through his hose, trace mark and advertise it. If hell push nationally, I'A pull locally with ms cuts in my space--at my own eA- pense"
 So Mister Johnson spun around on his chair. smiled at the picture of his wife on the desk and signed
 h;~ chopk made Uayable to