The Lynden tribune. [volume] (Lynden, Wash.) 1908-current, 1910-06-23
DISPLAY WINDOWS AND
DISPLAY ADS.
Little Talks on Live Ones
By Q. E. D.

Did you noISe Ihe w."
stores all advertised special paesSiihs
last week. while one of them adver-
tised a big clearance sale with d
slashing of prices in a much Digger
al than usual. l made special trip
among the stores especially to see
what results they got from their OK
penditure. -.
All three stores were crowded. Al
tho I.vnden Department Store several
additional clerks had been put 10
work. and they were all working TOO.
Most If not all goods were marked
with big price cards. and the sale
must have moved an immense amount
of them.
At the Farmers Mercantile Co. l
found the store apparently as crowd
ed. Everybody, even the manager was
busy waiting on customers.
AS walked from there down TO
Brown and Coles l figured to my
self that with the two big stores SO
crowded 1t could not be very busy. !
waited is minutes to speak to Cole,
and was interrupted inside Of one min
ute. They couldn't wait on all their
customers. And, in Knapp's furniture
store they were just as busy as they
could be.
This convinces me that with good
goods, and right prices there Is bet
ter opportunity to do business in Lyn-
den than anywhere in the northwest,
not even excepting Bellingham. Lyn-
den merchants are alive. They do car
ry the goods. They do Sell them right,
and, they do keep their customers
csted through the columns of the
Tribune. 1t is combination that is
making Lynden the best trading cen
ter in the county.
l dropped in to see Biehler Satur-
day night. l wanted to talk advertls-
ing but he was SO busy selling stuff
that l couldn't get in word edge
WAYS. | wish Biehler would hire a
clerk.
| was disappointed in the Lynden
show windows Saturday. With one sin
gle exception there had been no chan
ges in over q week. Brown and Cole
had a white goods display that was a
beauty. Miss Baldwin was the artist.
In my opinion the Lynden Depart
ov,unrfnnffV Ia at
Saturday in not having a window full
of the suits with the marked down
tags on them. Window advertising is
a splendid help to newspaper and 9TH
er advertising.
It is a funny thing that no exclusive
grocery store advertises in Lynden. 1t
is true that the big stores take the
bulk of the trade but IL the smaller
exclusive stores would sell at the same
prices and advertise right they would
get their share Of the business.
ut seems to me that 1t costs an aw-
full lot to advertise" said friend.
Does it? Figure it out.
The Tribune will sell you space for
one dollar that will contain 1OO words,
or more than You write in an Ordinar.
letter. 1t will set the type, furnish the
paper, print your advertisement and
send it to over 400 readers, all for ST.
Is that expensive? II you have some
thing worth saying-wOrth writing to
your customers about--you have saw
ed not less than $40 by the deal, and
you have reached more people than
you could possibly have reached with
out the Tribune. If you had sent let
ters to as many people it would have
cost you $14 for stamps, even If your
letters had been printed. 81 or 81 for
paper and $3.50 for envelopes. That
much not including your work.
The Tribune will print you page
ad cheaper than you can mail letters
to the same nuHber Of people, even
If you had the names of the peo-
pie to have mailed the letters 70.
Our list of names is something we
are proud of. A Bellingham business
house offered us SIS for a proof of
our mailing list recently. Not every
one In this neighborhood is on our
list but We have two names for every
one that any paper has. We have 80
names more than the largest registered
list known to exist, and We are gett-
ing more names all the time. In What
c. M County we have lost three names
during the year of 1910. Only one of
them is a Lynden postoffice name.
He quit his paper last week because
Il understand you have raised the
price to $3.50 a year." We have Eev-
eral names changed from the Lyn-
den office to some other, but we still
have most of them that we had Jan.
l, and We have added more than 40
since then.
We don't ask any advertiser to take
our word on our list. They are well
come to examine it carefully. They
may not copy it or carry it away,
for we will not allow that.
SAYS TRIRTINN WAC nE,C