The sun. [volume] (New York [N.Y.]) 1833-1916, 1910-04-23
FEWEE sooks eHEy AwAT.
Tn~ Tsss Lssss ~ ~ pusssnsrs suSn
meaused N nseswt venrsL


The FREE nss 10 ons q the mont guarded
secrets OS . publishinG houss. ms b
80 b~casus thsrs are macy psrsons who
would say; N y0u send . copy to ham.
WY not 20 ne too9- ~ the uss % IN
finite tact. trsmsndouS paris0os snd
considerable bold brutahty the No thas
vas q formidabls ons twsnty ySars a9O
has besn brought down 20 the lowsMa
possible figure
n you cay a. the man Who has oharss
% this branch Of the businsas for any
biG publahinG housr: How many books
do you ave away free IN order % push
the sale % boOk p 10 Will reply:
-Tha, dspsads entirely 90 tho nature
% tho book
Every hOuss has . claasinsd Let Of
perhaps 20 Destinations for frss oopdss-
WhSa . book comes out soms Ons gOsa
over that hst and checks OF the Onss
who viii be Interested in . book % that
syps. For e1ampls the sort % . book that
Will 10 rsviswsd by q nSwnpapsr VIII
not always appeal 90 the book depart
nent Of q religious weekly. To ssnd the
SANE book 70 both reviewers wO,ld BE-
'ussieas waste
selected from the list. Thsn tho man in
charge Of this department watches the
columns Of The publications which have
been favored. One or perhaps twO books
will be sent even u no review appsars.
After that the publisher gsts busy.
FirG, he wris.,s 90 the periodical and
asks whether the book didn't interest
tn rsviswsF. Sometimes he sees an apol-
oEy and the reviewing ED Of tho pub
Ecation n stimulated. Ifhs hears nothing
the next time the free books are passed
around the name Of the silsnt publ
eaton q crossed %. IL 10 q system thar
Reviews are % eou-se the best means
Of getting q book before tho pubic. bur
there 10 another way that has como into
use. !, 10 the issuing Of pamphlets con
tanning opinions Of certain prominent
men On a BOOK. To obtain these oplniOns
4 number Of copies must be given away.
But this IL restricted 20 the places whore
it will do the most good. Suppose, for
example. that a hOUBs puts out . book
dealing with an seonom.cai ansstaon;
college professors who are authorities
on this subject.
Preceding the book TO the study table
~ the authority comes q note from the
p1bhshers y sAys that they take plsss-
book. which they feel SURE vii b Of
interest TO him. After reading the book
Il any comments upon 70 occur 20 him the
publishers Will appreciate u II he Will
Iet them hsar from him. An added
pas .raDh assures the parsonage that
the accspsAnce Of ths book lays no ohAigA-
ton upon him 20 mako any comment.
That usually gsts thsm. inasmueh
a. tho publishers have been 90 fair about
" thsrs doesn't seem 20 b anything 70 do
but 10 writs q line or too. lit n favora-
comment with others Of similar nature
- embodied in ehs pamphlet
Sometimes. though. the comment Isn't
favorable. IL tbs psrsonaGe - bag enough
the optnicn 10 used anyway. Criticism.
however anita Goniatic. craanea capital
from tho publishsr'a standpoint.
But this days are pass Of sending ont
copies on q Wholesale basis. Ciergymen
used tn get copies Of naariy every book
that could b considersd even family
related 60 religion.
theory thai people would go them there
and talk about them.
Then came the remsrkAbbs increase in
the number 81 libraries throughout the
country. and the publishers realised that
they would have 10 issue q special edition
20 supply the reading rooms Of thaso
institutions. So efforts Rrs made now 90
get tho library 70 purchase COPIES. IN a
few oAsss fres copses are still ssnf. 20
points where q STAR in the circulation
u imperative "a the success Of a book.
but the rule u 90 get them 20 buy.
In q word the attitude 81 the publisher
toward the free lisa u this: Don't give
away a copy unless IL Will sell great many