The Wenatchee daily world. [volume] (Wenatchee, Wash.) 1905-1971, 1910-10-18

story of a column in the same paper,
which in itself would be worth the
price Of the display space. In sue
ceeding weeks, page ads should be
carried in St. Louis, Kansas City,
Mo-, Minneapolis, Lincoln, Neb., To-
wau1ee, Detroit, Cleveland, Cincin-
natl, indianapolis. etc. After cover
ing this part Of the country. the east
and south might be tackled in turn.
Publicity bureau.
To supplement this work, whose
sole purpose is to excite inquiries,
the publicity bureau would have to
prepare literature to send out t.
these answering ads. 1t should con-
sist CT monthly bulletin CT an in
formative nature, concerning the op-
pcrtunities for homo making and
commercial enterprises in North Cen
trail Washington, so as TO have some
thing new come out ell the time
From time TO tine, a folder or a
beckett might be issued. Occasional
news letters aiming at d2teiine pub
liCity, could be sent broadcast to the
press Of the country. 1t would be
the duty of the publicity bureau 10
send general stuff TO the inquirer
concerning the whole district; then
tho ID rf OF in,
quiries should be run off each week
and sent to every commercial organ
ization in North Central Washing
ton, to be followed up by them with
individual letters and pamphlets con-
corning the various towns, sections
and localities. Of course, it would
be outside Of the province Of the cen
trail publicity bureau 10 prepare
separate matter for each che of these
places; Notwithstanding, it would al
ways stand ready TO advise and con-
suit with them, giving such assist
ance as might be possible.
How to Raise a Fund.
From this outline, it will be seen
that a comprehensive campaign is
contemplated. You all realize that
printers ink costs money, Conse-
quently, a substantial fund would
have to be raised before it could be
attempted For the first year, it
would take at least So, 1000 to start
the work; and at that it would have
to be trimmed somewhat to keep
within the sum. But it would scarce
ly be worth while beginning with any
! less in sight, for the bureau would
be hampered and could not get the
desired results Profitable advertis-
ing cannot be developed from
cramped resources.
AS the whole Upper Columbia
River basin, or what is known as
North Central Washington, will be
benefited by such a campaign as this,
all parts of it should share in the
expense on a basis of present state
Of development and the area still
open to settlement. To figure this
down to fine point is probably next
to impossible and consequently the
element of public spiritedness will
have to be appealed to. But for a
starter. | have devised the following
schedule for financing the bureau:
Lower District, monthly contribu-
tons Leavenworth, $50; Peshas-
tin. $50; Cashmere, 500; Entiat,
$50; Malaga and Rock Island, $50;
Wenatchee, $500. Total, $500 a
| month.
Upper District, monthly contribu-
tions: Chelan, 500; Methow. 5000;
Okanogan, $500 Total, $500 a
month.
This amounts to 81 400 a month
or SIS. year. Of course, if it
is possible to raise more, so much
the better; but this by way of a
starter would do well. Each locality
ought to pay quarterly three months
in advance, to the headquarters in
Wenatchee, so that the bureau would
always have cash on hand to discount
in advertising. | realize that the
collection of this money will be one
of the prob ems. But take Leaven-
worth, for instance. Suppose the 10
cal committee gets ten men there to
pledge themselves to pay S. a month
for a year for this cause, get their
names on a list and turn it over to
the local banker for collection and
remittance. He ought to be willing
TO attend TO this matter for the ben
eft Of his community. The same
plan can be followed in each local
ity. IN working out the proposition,
it may be found necessary to read
Just this schedule somewhat, but that
is. a minor matter of detail.
Need Publicity Manager.
Of prime Importance is a Compe-
tent man 10 manage this publicity
campaign. On him will depend its
success. The right man is. easily
worth So 900 year You can hire
a cheaper one; but cheaper brains
yield cheaper results-results that
will prove the more expensive in the