The Salt Lake herald-Republican. [volume] (Salt Lake City, Utah) 1909-1918, 1910-04-24
AUTO INDUSTRY IN
fine REPUTE NOW
Capitalists Who Once Were
SkepticaI Are Eager to In
vest in Factories.
HELPED AVERT THE PANIC
MOTORS ARE MORE DIVERSIFIED
THAN ANY OTHER VEHICLE.

with its continued and phenomenal
growth. due to its stability In the
business world, the motor car industry
is now receiving the recognition ana
respect of those captains OF finance
who at one time treated 1t as an up
start and as a movement Whien was
likely to pass away IN short TIME II
is like the self-made man, Tor IL Is proD-
able that no such widespread business
has ever started with so many oosta-
eles in its pathway to success, and the
opposition to it was not entirely Inn
TIED TO jealousy Of those La other and
similar trades.
The dnanciers' lack of belief and
faith in its ultimate success was wen I
night universal, and as the industry
grew this opposition seemed TO make
pace. But progress, development and
demand could not be stopped-tnere
was too much merit behind the propo-
sition While this was yet struggling
industry, seemingly fioundering ana
cropping in the dark for a guiding light,
a statement was made by one who had
doubtless made study of the situation.
that il would take panic TO really de-
Velop the automobile industry.
This statement has since proved al
most prophetic, and the man RESPONSE
bic for the statement must be credited
with unusual foresight, although he
probably realized but little of the real
truth this statement carried. The de-
preston of 1907 measured the stability,
strength and soundness of our country,
ard every branch of trade, and 1t viii
be remembered that probably no OTHER
line held its own, while the automobile
business continued TO grow In spite OF
the would-be encouragement on all
sides.
Helps Avert Panic.
Results have proven that there was
little reason for the depression beyond
the lack of confidence and belief that
the demand was not staple, and the re-
markable part of il all lay IN the fact
that the most discrediteG industry at
that time, the automobile, was the
greatest help in averting the panic, and
restoring such confidence as was scarce
ly hoped for. The fact that the automo-
bile business would not be kept down
caused the thoughtful to pause and
consider.
Saving of Time and lessening of dis
lance are two important factors in our
modern civilization. The motor car is
the great agency which has met these
requirements in a practical way, and to
g degree never dreamed OF, and 1t pos
sesses a third and important virtue Of
being able to do this at a very marked
saving in cost. It is the going motor
car which has forced recognition, and
IL Is today quite an Indispensable as the
telephone. telegraph or railway train.
1t is safe to predict that we have not
more than scratched the surface of the
possible demand for the motor propelled
vehicle. The motor car was first lookga
upon as the rich mans and sports
mans toy. later as pleasure vehicle to
be classed as a luxury; but today we
are forced to admit that it is the prac-
teal conveyance of the future 1t
would be quite as reasonable to expect
the transcOntinental traveller to return
TO the prairie schooner, as for the mo-
tor car user to return to the horse
drawn vehicle. In fact, the step from
the horse-drawn vehicle to the motor
car is quite as advanced as turning to
the use Of the railway cars, except that
the use OF the motor car is brought
home to US in more general and tell
ing way.
Everybody Wants Motor.
Many do not today realize the firm
way in which the motor car has estab-
hshed itself. So the physician, the con-
tractor, m fact, any man who finds II
the ordinary rouAne Of work, they
prove indispensable, and as yet we are
only beginning to understand the posi-
bic uses the motor car can be put to. to
advantage We have seen an industry
spring up In a night as II were-and
move from nothing to a position Of
probably fifth in Importance among the
great industries of this country, and IN
the brief period Of less than ten years.
There is another interesting phase. It
has been said that the motor car In
France affords employment for more
people than any other line, and In
America we are employing directly and
Indirectly more people than they are
1t has set a new mark in the consump-
ton Of rubber. It requires hundreds of
thousands Of hides per year for uphol-
STEERING. It is safe to say that the motor
car builders are furnishing the greatest
number Of orders placed with our ma
chinery builders, and the development
Of the most modern devices to facilitate
production and Standardization is di-
rectly attributable to the motor car
builder.
So that It can be seen that the motor
car has not only been forcing recogni-
ton, but its requirements have reached
oNt In various channels until il has be-
come a great and constantly growing
factor In the economic and labor situa-
tons Of the country