The Detroit times., 1910-09-29
BUSINESS COuRAGE.
BRINGS REWARD
Elliott Taylor Woolfenden Co. Has
Tremendous Success In New Loca-
ton Above Participating Is On.

In Detroit's race to attain true
metropolitanism there Is one thing
In the city that has already arrived"
and that 10 the Elliott.Taylo r- Wool
fenden Co., with It's beautiful, big, up
town store at Woodward-ave. and
Henry-st. now holding its first fall
opening In the new location.
Ever since the members OF this
nrm, representing two OF the Oldest
drygoods houses In Detroit. joined
forces, and erected and moved into
the splendid building which stands
az q monument to mercantile enter
prise and industry, there has been
distinct interest on the part Of the
citisens OF, Detroit In the success OF
the undertaking. In location. the store
10 several blocks removed from the
central business district, and II took
business courage to break through
the wall that seemed to be built south
OF Grand Circus park, for drygoods
stores. The step, however, has proven
In keeping with the citys progress,
and the hrm members, In throwing
open their establishments 10 their
customers and the general public In
this, their first fall opening, feel a
Justihable pride In emphasizing the
fact that the store stands for all that
10 best and most progressive In De-
troit's mercantile life.
With every item In every depart
ment brand new when the store was
opened in ay, the present display does
not offer one article that Is not fresh
ly unlocked for autumn shoppers. The
h.n tstx 1T h. Al.
loosen the purse-strings Of q miser,
and the fascinating furbelows are
enough to make the whole town pro-
digal and extravagant
There Ia 30 much to attract the
feminine shopper that the male buy
|, er 10 apt to be overlooked, but that
mere men" have their eyes on the
styles Ia self-evident In the number
OF men attracted to an opening like
that Of the Elliott-Taylor-W oolfenden
Co. On Wednesday. men were stroll
ing through the store as interested
az the women In the latest thing In
hats, the newest design in carpets.
the classy hobble skirt and the lace
trimmed French lingerie. The latter
10 SO lovely that 1t 10 not surprising
that one OF the Henryst. windows In
which there IL q most fascinating
display OF frilly petticoats, etc.. Is
the magnet which keeps crowd
several feet deep around Its attrac-
tive display.
In addition to the regular, we'll
stocked departments to be found In
a high-class dry goods store the Arm
has added number OF special fea-
lures to the old departments and
created several new ones. For In
stance, In the dress goods depart
ment Is the new feature whereby
women may select material and or
der suit to measure at a price far
less than usually paid for the same
class OF man-tailored garments. Then.
In the millinery show rooms q spe-
cial department for smartly trimmed
hats. priced at a nickel less than
five dollars. ID feature that 10 much
appreciated by the shopper OF moder-
ate means.
Here, too, IL q large selection of
the new auto bonnets in styles and
materials that cannot be purchased
elsewhere in the city. Throughout the
store there Is the same evidence OF
progressiveness and q desire to cater
to the wants OF the shopping public
In the fullest possible degree. At this
time. the finest goods In the store
are on view TO emphasize the occa-
sion OF the fall opening. but at any
and all times, the Elliott-Taylor-
woolfenden Co. stands for good quail.
lily, advanced style, square dealing,
courtesy Of salespeople. and as keen
a desire to supply the wants of the
woman who buys spool OF thread
as to the woman OF wealth who de-
mands q 81 900 oriental rug.