The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1910-02-27

company, of Detroit, Is the largest pro-
Queer of automobiles In the world. Our
output this year viii be over $50 o00. 900
we must necessarily be the largest adj
vertiser in the business, and we will
spend over $4,000 from the factory d.
rect, which sum win be augmented by
$4,000 more expended by our local deal
ers. trhese figures are very nearly ex
act, because we lay out all the local
campaign here and pay one-third Of it.)
Before agreeing TO that part. we insist
that the campaign shall be adequate for
the needs of the territory and TO insure
the marketing OF the product easily.
That is nearly million dollars that will
be spent by the EMF company and It's
various dealers in the coming year.
For the first time in America the au-
tomobile trade will have a two weeks
show, as owing to the many additions
to the ranks of the selden patent licensees
the Association of Licensed Auto
mobile Manufacturers has planned a
double show TO be held In Madison
Square Garden, New York. in 1911. The
dates selected are January to II for
pleasure vehicles, reopening on Tuesday,
January II, and closing on the 9th. for
commercial vehicles.
To properly care for the exhibitors,
arrangements have been made by the
show committee OF the A. Z. A. NJ. to
rebuild the interior of the garden, there
by securing 20.00o square feet more floor
space than has been available at pre-
vious shows. This viii be accomplished
by extending the elevated platform so
that 1t will be fifty feet wide, with an
other platform overhead. extending from
the level OF the balcony. When this is
accomplished, and the commercial vehi-
cles are cared for at the second week.
the show committee can accommodate
eighty exhibitors OF vehicles IN spaces
of the same size used at the last show.
In other words, the new construction
win give sufficient room TO care for all
the present Selden patent licensees.
Their ~ also be recommendations for
twenty-seven exhibitors OF motorcycles
and about 800 motor and accessory man
ufscturers.
According 10 a report Just issued by
the United States Bureau OF Statistics of
the Department of Commerce and Labor
the automobile must henceforth be recog-
mixed as an important and rapidly In
creasing factor in International commerce.
The value. in round numbers, of motor
cars exported from all countries in the
year 1903 is in excess of $50O00.000. to
which the United States contributed &.-
e67 1897, which represents a gain Of $50
Per cent In automobiles exported from
this country since 1883 The total value
Of American automobiles and accessories
manufactured in the year 1863 approx
mates over 215o.00O,0o9 This places the
motor car industry now among the six
leading articles of American manufac-
ture. fact that testifes eloquently to
the progress, enterprise, and prosperity
OF this country.
The total number Of gasoline cars built
in this country in the year 1863 was
close to 7S,eo0. while the total value of
all motor vehicles built and their &C
cessories approximates over 500. coo, 600 It
is noteworthy IN comparing these figures
that with its increased factory facilities.
the REQ Motor Car Company has guar
anteed the delivery of over 1900 Reos
during the current year This is over II
per cent of the entire number OF gasoline
cars built in this country during 1909,
which percentage VIII undoubtedly be
much increased BY the close OF the year,
in view OF the fact that there are sl-
ready booked over 1900 carte blanc
shipping orders for 1910 Reos. This sureA
spells growth, permanency, and success
for the big organization fathered and
plotted by r. E. Odds, the veteran de-
signer ana builder OF high-grade medium
priced automobiles.
The smallest perfect automobile in the
world recently made its appearance in