Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1910-07-20

come manifest. No public official! however
high, should beyimmune from Just criti-
cism, but they should not be subjected to
much OF the abuse heaped upon them by
the muck-rakers and sensatonalists, who
are actuated only by sordid, mercenary
motives, or by some other equally ungen-
erous purpose far short of the public In
terest. There Is perhaps, nothing more
reprehensible than the loose impeachment
of the motives Of the chief executive; the
downright misrepresentation Of his acts,
distortion OF his record by suppression of
the truth or by pure falsehood. No posi-
BILE good can result therefrom; on the con-
trary, in the end confidence in the gov
eminent itself is undermined"
1ndscriminate and reckless assaults upon
congress were likewise denounced. whole
sale abuse, unfounded utterance, respecting
the integrity and patriotism of those who
frame and administer the peoples laws.
beget dlstrust, want of confidence and
doubt as to the beneficence of the govern
ment itself. 1t is impossible to discredlt
and destroy the servants OF the state who
are worthy without impairing the state
itself. Men who will wantonly and ma
-
matter what their political faith NAV he
and who are faithful to public duty-are
traitors to the state, no matter how lofty
their hypocritical professions may seem
to sound"
Mr.. Fairbanks brought a laugh when
he said: II am a great believer in such
associations and meetings. When your
generous invitation came. 1 was dfsin-
clined to accept, but upon further re-
Election 1t seemed that person who has
had something TO do with American pop-
tics might not be entirely out of place
amidst great body OF advertisers like
this. Men in American political life either
advertise or get advertised sooner or
later"
Advertising has been developed until II
has become one Of the most prominent
features Of our everyday life; in fact, II
has become a science. The American AS
ISOLATION OF Advertising Clubs, into which
Is put so much OF energy and the 'get4up-
and get-there' spirit, is evidence Of the fact
that there will not be any retreat or
diminution in the development Of the uub-
licity side OF American business. The hest
advertiser and the best merchant are syn
onymous. and the poorest advertiser is
usually the one who finds himself in n
court Of bankruptcy"
After pointing out some Of the benefits
Of advertising generally, Mr.. Fairbanks
said: we are far behind some OF our
competitors in the matter Of publicity
where we seek the worlds markets The
increasing capacity of our manufacti
emphasizes the necessity OF turning our
attention more and more systematically and
intelligehtly to foreign markets Much of
the effort to advertise our goods not only
in Asia, but in European countries, among
people who do not speak our language,
Yields results which are scarcely worth the
mentioning. There is failure to appreciate
local conditions and the tastes and preju.
Sdices of people whose patronage is sought. :"
The speaker then pointed out that Ahieri.
can exporters do not take pains to render
their foreign advertising into the language
OF the people whose trade they SEEK do
not reckon money in their terms instead
of ours and treat weights and measures
the same way. He gave details Of several
instances that have come under his own
rotice and said American merchants also
hurt and impede our export trade by care
lessness in boxing their goods for shipment.
I'VE are not only advertising our goods
abroad, but we are advertising our political
institutions, which are being studied more
perhaps, than at any time In our history
Rulers and cabinets and publicists are
making themselves familiar with our gov
eminent, and It is not difficult 70 discover
the gradual incorporation OF many OF the
principles and features of our own more
and more into theirs.
The American spirit Is abroad; there is
no suggestion Of the intrusion of the bully
about it. Our diplomacy is founded upon
principles OF Justice and fair play, ane
we make our performance square with our
professions We have stood for justics
among the powers, both great and small
so that no one has any lurking suspicion
OF our exalted purpose, While trade is moi
controlled by mere sentiment. nevertheless
universal respect and admiration for our
country will not fail to have q potentia
influence in enlarging the opportunity OF
American trade in foreign lands
Il Turning TO another aspect OF American
oonduet abroad, Mr. Fairbanks said: wv,
have some travellers abroad who are doins
much to advertise us in an unenvlable way
There is certain class given to a vulgar
display Of their wealth. which is fast max
Ing il, costly and uncomfortable for peopl,
OF limited means 20 travel in their wake.