The Detroit times., 1910-02-03
bOL|D BUSINESS
PROSPERITY, THIS
Expansion of Newcomb- Endicott
Store Fine Example of Com
mercial Vigor.


II understand Mr. Secretary, that
ur capitalization Is $2,5O0,0O0,' said
ne director OF the new automobile
.Ompany
Quite eight" replied the secretary,
May ! ask one more question: In
ulred the director
Ask anything you Ike said the
Iecrctary.
Aviation paid IN for us TO go out and
ct lunch?'
While they are out at lunch let The
lines remark that the making of auto
nobiles-which appears from the
ress notices to be only another name
.or the Midas touch--is not the only
hlng that spells expansion and pros
#erity for this Northumberland
ear-old town. Everybody Is glad TO
ee the rubber-tired wheels of this
Jew industry go round tthis doesn
elate TO the halftone wheels that
nust stand idle on enamelled paper
'rospectuses until the orders for stock
|r cars come i'm, but let us not for
Bet Ihat there are possibly some other
hings that have made living and grow
ng possible in Detroit prior to the
orseless age.
. The new industry is lavish and fas-
mating but the old ones-too long
Established TO offer novelty or show
|hess-are at least entitled to honor
bic mention.
/ This week Owen & Co. enlarge their
. ~ f,fgs An, ut
|iratiot and Brush. the Brushaber
Furniture Stores will have com
banding West Side location at Michi-
ian and First when the commUdious
Ralph Phelps building is completed,
md Crowley. Miner 4 Co. will ac-
|luire the five-tlooI building vacated
Py Owen & Co 10 house its rapidly
Widening operations Up Woodward
4 he magnificent new home OF the
Observation-Disclosures Co. ap-
breaches completion.
\ All of these preparations for bigger
|hlngs. winch The Times takes it upon
Itself 10 cite. have no suggestion of
|highty magic. but mean simply the
'Earnering Of the fruits of merit in
|herchandise and patient and loilsOme
|ndeavor ~ serve the public.
1t Is electrfying-an pleasing in
more substantial sCnse-to reflect
/ hat here Is the automobile center OF
4 he universe. More cars from Detroit
\ han from all the rest OF creation" Is
'sood tidngs Of great joy. But the
biggest and finest dry goods estab-
e!snment between New York and Chi
fago sounds good. too, doesn't it? And
HAT Is the fact that is being uOisc-
|esslv worked out within the dignificd
massive walls OF the amplifed New
|omb-Endlcott building Think Of the
Extensive historic trading place as It
Fronts on Woodward and then raise. II
% the third power and your mathe-
|natics will convey an idea Of what
|ushing through TO Farmer-st five
Foors high will mean 10 the shopping
district of Detroit Quality OF APP
Continents and finishing and modern
fty of facilities and system are to be
feallZed in this record OF greatly aug.
|nented trading space.
The Times is surveying this in
Stance of the larger commercial ou.-
n ook from the outside-looking at it
Eimply as a monument of the new
"a, as a tangible token of enterprise
khE resources In which Detroit should
EejoiCe. There are no details to be
Isiyen out at this time, but a sugge5-
\ Tor as TO the scope Of the augmented
|Eewcomb- Endicott establishment IS
bffered by the decision TO make the
immense basement great store I'm It
eIi after the plan OF the leading dry
Goods houses of the cities of first
Eank--a store of varied trading attrac-
ions and opportunities
The removal OF the rear wall Of the
lid building will permit Of continu-
bus sweep Of floor space from Wood
ward TO Farmer, with food OF light
bind spacousness of aisles, etc, that
will guarantee perfection of comfort
'hnd satisfaction In trading. The OBJ
struction is now being removed with
but interruption Of business BY faith
4 The walls are falling down-the faith
.pf time-tried institution In the re-
sponsiveness Of a greater city and
|state to the advanced step It is now
kaking TO serve them with integrity
|hnd enterprise and npon really
metropolitan scale Of amplitude and
completeness