Ellsworth American. [volume] (Ellsworth, Me.) 1855-current, 1910-08-10
PILGRIM PUBLICITY ASSN.
A New Vital Force In New Eng
lands Commercial Life.
lFrom the New England Magazine.]

Q great poet; That ne was not great
essayist; that he was not master of style,
but that he was the greatest force in the
letters and thought OF his time"
On April %, year ago, the Pilgrim
Publicity association was launched, with
nucleus Of eighty-three members, all
deeply interested in publicity, which de-
ponds upon commercial life just as much
as commercial life depends upon publ
city. The new association started out
with the avowed intention ssto promote
among New England manufacturers and
merchants thorough understanding OF
the power Of good advertising A.
and in other ways to assist in the develop
ment OF New England's commercial enter
prises and resources" Since that time
there have been eight monthly dinners OF
the club, and to-day its position forcibly
brings to mind the quotation which heads
this summary, for in this short year the
Pilgrim Publicity association is recog-
nized as great force for the uplifting OF
New England.
With an increase in membership from
eighty-three to three hundred enthusiast
business men, publishers, newspaper men
and those identified with professional
publicity in its various branches, the year
just closed sees the great organizations for
the civic betterment OF New England
constantly calling upon the Pilgrim Pub
licity association for advice and assist
ance. The association is known from the
Atlantic to the Pacific, and its work rec
ognized by men all over the country.
Largely through the instrumentality Of
the association and it's members, enthusia-
site and successful clubs have been started
in Springfield, Providence and Wor-
cester, Mass, they have absorbed the
local association having to do with
merchants advertising in the city OF
Boston; they have been asked on sew
eral occasions for information and
assistance by such organizations as the
Boston Chamber Of Commerce, Boston
1915, Yale university, and various boards
of trade in Massachusetts,, Rhode Island,
Maine and Vermont have sent requests
for the message to be carried to them.
Boston 1915 is famous the country over
as model organization OF its kind. At
the time Of its exposition last Novem-
association to take charge OF q municipal
advertising exhibit, and there was shown
there, both in picture and by lecture, the
the sort of advertising that is being done
by such cities as Atlantic City, N. j.,
Seattle and Spokane, WASH, as well as by
the Federated railways of Switzerland,
and men came the entire width of the
continent to tell their story to a crowded
hall.
When Boston 1915 was launching fits
new magazine it offered a page to be
used for the exploitation OF the Pilgrim
Publicity association, and on occasions
where they have had speakers about New
England they have applied for the latest
information, that an up-to-date chronicle
of this great uplifting force might be
spread abroad.
The Boston Chamber OF Commerce, the
largest and most efficient organization of
its kind in the country, joined with the
Pilgrim Publicity association in itsEFeb-
ruary dinner, and to an audience of over
four hundred business men, moreI than
half of whom were Pilgrims an
audience which included representatives
OF number OF boards OF trade and New
England and national associations OF
varied lines Of trade - speeches were
made amid great enthusiasm which have
since been read by millions of people and
have cause the Pilgrim Publicity ;associa-
ton and its work to be forcibly brought
to the attention of the readers of great
magazines, OF trade journals and of news
papers, both metropolitan and local,
| well-nigh impossible to number. Two
| editions were necessary of the monthly
| journal published by the Chamber of
| Commerce which contained the report
! OF this meeting, and in which five
members of the Pilgrim Publicity associa
tion had contributed thirteen pages.
! The Massachusetts, state board of
trade asked for an utilization of the
Pilgrim Publicity association, and to-
| day the younger association is repre-
sented among the principal sofficers and
on a special committee on publicity
| and promotion of the state board.
| A credo, II believe in New England"
| copyrighted by the association and dis
| tributed just before New Years, had
such instant and spontaneous acclaim
that it was published in every Boston
paper, and either oni the front or edi-
/ torial pages of nearly one hundred news
papers in every section Of New England,
and brought forth additional editorials
from nearly all the papers of Boston as
well as the smaller cities. Copies of this
credo were requested by individuals from
every part Of New England and by great
| corporations, in lots up to five thousand,
for distribution. 1t has been published
broadcast in trade journals and house
organs and placed in the hands of every
| hotel within the confines OF the six
states, and it to-day adorns the walls Of
many an Office with it's cheering and
stirring uplift.