The Bridgeport evening farmer., 1910-11-18

our many avenues Of cooperation and assistance.
 ''The National Boat and Engine | Company should not be regarded in any sense as promotion enterprise, nor as a trust in the usual interpret atlon of that word. It is an actual voluntary union of boat and engine manufacturers. who have very clearly realized that the splendid opportunity to develop this industry can be talk en advantage of much more effective ly by combining the properties and men. than by the operations of a large number of separate and to some eX- tent, antagonistic concerns. This is a coqnmon-sense merger of common in terests for the good of all concerned, the public included.
 The National Boat and Engine Company will own outright all of the properties of the companies which have 1 united to form the organization and will run into the millions.
 Through the operation of the in dustry under the leadership of the National Boat and Engine Company, large sums of money will be saved in reducing executive and overhead costs of operation, as we'll as in the specili- Zation of designs in the various plants and the combined purchasing power. The profits in the business through this means of reduction of expenses, it can easily be seen, will be very ma terially increased even though the az
 gregate business handled were no
 greater than under the individual plan.
 However. it is part of the oppor-
 tunity of this new company to very greatly develop the business and in- crease the demand for boats by com prehsnsive and persistent publicity
 plans, which are already under way. The public will be made to realize that which large part of 1t at pres
 ent does not understand, and that is the opportunity of enjoying all the
 benefits and pleasures of life on water
 at a cost surprisingly small. We an-
 ticipate not only through our own eff
 forts. but through the natural growth
 in the business itself, a very large
 increase in the output of pleasure
 craft in the year of 1911.
 We are formulating plan by
 which those who appreciate the op-
 portunities for increasing profits which the operation of the new company
 will bring. may secure share in
 these profits.
 market an issue of first mortgage gold
 bonds, paying six per cent per annum.
 For these bonds the Astor Trust Com
 pany of New York is trustee and the
 bonds will be offered to subscribers
 by the company itself. Accompanying
 the bonds will be a profit-sharing ar
 engagement which those who are in a
 position to subscribe for the secur- ities will recognize as of particular in terest.
 "In our plan to make the National Boat and Engine Company a National enterprise, in reality as we'll as in name we will offer some of our se- curities on a basis which will. place them within the reach of those who are not in a position to make eXten- sive investments. Some of our bonds will be issued in denomination as low as $50 And I know of no prominent corporation in the United States which has ever before given to the public the opportunity to obtain securities of this class on the same basis
 Aside from pleasure craft commer- cial vessels, Government vessels, (eX- elusive Of men of war), and marine gas engines the National Boat and Engine Company is chartered and plans to build aeroplanes just as soon as that industry has reached a sound commercial basis.