The San Francisco call., 1910-06-25

repaid for all the hard work we
have put in, sometimes under very
diScourag ging circumstances. When
the idea was first brOached by that
small but compact bundle of en-
thusiasm. j. Charles Green. several
months ago. the admen jumped at
1T like one man and a committee
10 carry II through was Immediate
ly appointed
They have worked like beavers
under many disbursements and
with only half hearted support from
sources from which they felt sure
they would have enthusiastic CO.
operation and no support at all
from many others who felt that
such an exhibition was doomed to
failure. | do not feel that we
should gloat over these doubling
ThomaseS tonight: on the contrary,
l feel sorry for those who did not
see their opportunity and climb into
the band wagon. and they surely
must feel sorry for themselves
when they see the enormous sue
cess we have achieved and the
eroWds attending and appreciating
this exhibition.
1t therefore comes as a rude
awakening to those of us who oc-
caSlOnally make trips to the east 10
find representative businessmen
VINO ScOn at San Franciseo-whO
do not believe that it has recov-
cred from the disaster of four years
ago or that it has anywhere near
replaced the buildings that were
wiped out In that awful cOnfiag-
ration. / remember meeting a
prominent banker in New York on
my last trip east who, in the course
or conversation on San Francisco,
said: You fellows from San Fran
cisco are great shouters. but you
can't fool us-we know where you
are at and that it will take another
10 years to rebuild your city," An
analysis of his actual knowledge
showed that he knew nothing OF
prevailing conditions. He did have
what he thought was accurate
knowledge of our failings and mis-
fortunes.
This man was sincere. he believed
ms information was correct: all that
ne mad seen in the eastern news
papers and magazines confirmed his
worst opinions. He had not seen
anything about the magnificent
spirit shown by San Franciscans i'm
the 1ace OF calamity that would
have daunted most men. This
sounds ridiculous, but what have
we done to let the world know the
mitted.
With more to talk about better
goods to advertise than anv Other
city in the world. we have nrac-
tlcaiiy done nothing. Our neigh
Dors on the north. Portland. Seat
tie, Tacoma and Spokane. and our
sister city. Los Angeles. have dur
world know of their wonderfu1
progress and advantages: but We
Dusty engaged in setting and es-
taonshlng Il worlds record. accom-
plishlng the greatest feat of this
generation gathering together the
materials for the most interestine-
STORY the world has ever read. have
failed to tell it,
A Dig modern corporation wish
ing 10 enlarge its business knows
tnat it must advertise. and IL will
seiect some one or more of it's mem
oers TO take charge of this end Of
It's business. and they in turn will
undoubtedly call in the services of
some experienced and Competent
advertising agency and tozefbar
they viii carefully plan and or
ganize systematic advertising
campaign.
And this is what San Francisco
most needs today We have various
ORGANIZATIONS doing good work in
| understand they have secured
IV national conventions for this
year. All these are doing cool
sanitation whose main obiecf is ~
advertise and boost for the advan-
tages and attractions of San Fran
cisco--such an organization as the
portland commercial club. which
has done such magnificent work
for our neighboring city in the
north.
Such an organization in the shaps
of club would be a great factor
in the upbuilding of San Francisco-
1t should be comparatively easy TO
get 1000 representative business
and professional men of San Fran
cisco TO start such a club with an
entrance fee of 500 and SIS per
month dues. giving il 800 900 as a
starter AMI a monthly income OF
$4,000 for running expenses. Such
an organization could and wonId
make itself felt. and with good
business mana cement would de-
serve and enjoy the confdence OF
our people and be able 10 render
the most effectual seFvice-the ser
vice we need more than anything
else today-that CT letting taa