The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1910-12-17
Il|Lr PAPER BIC
FACTOR IN LIFE
w don G. sEiTz.
Iew York Journalist Delivers Clever
Address Before Adorafters-Fine
Compliment for Frank Cobb.

Dom c. seitz, business manager Oh
1he New York World. speaking at
4 The banquet or tao Adcraft club 40
The Observation-Disclosures cafe,
tThursday evening. told WHY the daily
Newspaper Is constantly Increasing !"
h jmportance as factor IN our ddi'y
s 1ife. The reason lie gave was tha-
1t serves the hurried convenience OF
3 the modern world" II is easily OBJ
ftnined, easily read and slvos the in
/: formation demande |.
"This is an age OF Tipidity. the
/. anto age, in way he said. In De
ttroit I notice that even the wheels
lot tho automobile advertisements turn
laround And the people also want 10
snther their information In hurry.
Mr.. Seitz told of the sacrifices made
/ by newspaper men and how the news-
paper safeguarded the public's inter
Leafs. He gave some interesting stat
t5stics regarding advertising. News
{Dapers in New York city last year
Iprinted 100000 individual advertise
tments, he said, in addition 10 giving
\ their readers the news OF the world
/, each day. He had taken the trouble
Ito md ont the propoItionate amount
1 Of news and agertising that came
{from Detroit, and the two ran almost
/ line for line. Speaking of the value
}of newspaper advertising. he said
Newspaper advertising is doubt
:1eSs the best on earth. 1t is better
THAN a billboard, for you don't have
Ito wait until you happen TO pass TO
see the advertisement Ii is better
THAN placard advertising in trolley
cars. for II the sign happens to be 1T
the other end OF the car it is quite
i1ikely you will not see il for a couple
iCf weeks. Ii is better than magazine
tndvertising, for a magazine usually
icouies but once month, and then il
I1s too often laid on the parlor table.
In fact, there is no medium Of advcr-
Using that is one-half so successful
Tor satisfactory as that of the news
Paper. The newspaper carries your
message every single day straight 10
the mark"
Mr.. SeitZ's newspaper experience
has been varied and inclusive. II has
|taken in every phase OF its problems
and perplexities. Yet the tremendous
Executive task of keeping the New
York World at the forefront of Amer
lean Journalism, has not dwarfed his
Versatility in other directions. He
has produced in an unpretentious way
TWO sprightly and readable volumes
(of Impressions OF busy man taking
HIS furloughs abroad. AS raconteur
land after-dinner speaker, he minSles
philosophy and experience i'll the most
delightful way imaginable.
In his informal talk TO the Detroit
Newspaper men at luncheon, he gave
TO q former Detroit journalist, Frank
III. Cobb, the splendid compliment OF
ranking him with Greeley and Godkin
40 power I'm New York journalism
W. r. Orr, OF Detroit Saturday
Might, told of the mechanical evolu-
IfiOn In newspaper making; John Ram
'SIey, Detroit manager OF the Ameri-
can Press association, discussed the
country field, and James Schermer-
horn. general manager of the Detroit
Times, spoke on New newspaper
standards, prophesying that the time
- at hand when newspapers, like
other enterprises, will either volum
tarily or by compulsion forego the
questionable part of their earnings as
they go along instead of amassin%
tainted fortunes to be distributed
later In the form of public benetac-
lions.