The Detroit times., 1910-11-07

500


importance factor the progressive life OF America and ne
build that would have the largest
demand from Al the people He knew that such car must
be light in weight reliable construction inexpensive 10
maintain and low in price.
From that memorable day in 1903 when the FORD MO-
TOR organized there has been halt in its march
OF achievement Ford has been doing things every day
working purpose: for the people at price the
people pay.
To fully achieve this purpose FORD cars made in
such large quantities that small margin the cost would
produce satisfactory profit Continuous quantity demand
could only be assured through quality of production and per-
feet after service to owners.
To establish this quality there be specialization and
organization accompany inventive and mechanical genius
1t is an accepted Henry Ford the original and
successful designer of motor
From beginning all FORD efforts have been concen-
tated upon model Concentration fixed principle with
Nh Ford in order that perfection product with the utmost
economy in manufacture may be had And throughout
the entire Ford plant in every department. every man and
every machine busy the production of this Model l.
We have built fully equipped the complete auomo
bile manufacturing plant in the world All of which has been
paid the profits the business of previous
years.
Our factory built profit from quantity production. Oc
cupyng 90 acres OF ground built equipped Of
two and half million dollars unsurpassed in the indus
try The building is four stories in height possessing
oneha million square feet of floor space To the FORD
factory facilities added the greatest of operating systems
model in the eyes of industrial men everywhere.
cylinder department special machinery has been in
stalled which enables operators fifteen 5)
cylinders time. Most factories (r) cyin
der with this mechanical aid able
out fifteen 5 cylinders time, absolutely perfect IN
every detail The which would be exercised (D
cylinder exercised upon fifteen 5 thereby saving time and
money by multiplying the output of one operation.
The same class of machinery-only of it's used in
the gear department found the factories which
specially of higher priced The assembling de-
partment capacity of 800 per day There is automatic
department where studs screws, bolts, turned
out the of hundreds every hour
BY thus reducing the of production per will
build 3oooc 1911 at less per than it
make in 1oIothough materials and labor practically
the
Our normal working force 1000 men, building 10000
Contrast this with factories employing from 1000
and making only and less. Wages and
head expense large part of the of any Here's
where FORD factory equipment and manufacturing oganiza
ton reduces of production while accentuatng excellence
In the quality of FORD
These facilities combined the purchase of the
entire output of steel mills and equipment factories give the
reasons for the FORD production the extra
ordinary low price of the completed
We bond issues pay off. There no mortgages
upon property. We have loans repay We
indebtedness We do business the spot cash" discount
basis purchasing in large quantities. commanding the lowest
prices the market of materials Therefore
ford sell the FORD Model T at the above low prices