The Wenatchee daily world. [volume] (Wenatchee, Wash.) 1905-1971, 1910-11-08
CLUB TALKS PLAN
FOR PUBLICITY
Stechhan Outlined Scheme
For Competing With
Oregon Campaign.

IL NOl III SSHli al w 10 "
get it's share of new corners during
the next few years, something must
be done to checkmate the aggressive
advertising campaigns planned by
Roseburg, Medford and Hood River,
in Oregon, according to talk made
by H. o. Stechhan before the direct
ors of the Wenatchee Commercial
club yesterday. He met with them
at the invitation of DR.. D. w. King,
president, to take up several pub
licity matters, which are now under
consideration.
Said Mr.. Stechhan: "Roseburg, a
city of 1900, has employed a pub
licity expert at a salary of $4,000
year. He has two-year contract
and is to have $4,000 month to
spend for publicity work. Roseburg
wants to settle up the fruit lands
surrounding it. The area which it is
interested in does not begin to COM
pare with North Central Washing
ton, in the development of which
Wenatchee is so vitality concerned.
"Medford, which is the metropolis
of the Rogue River valley, plans to
spend $4,000 for publicity next
year. AS a result of it's 1910 ad-
vertising, more Medford orchard
lands have been sold this year than
any other northwest orchard district
can boast. Hood River has also out
lined an aggressive campaign to get
more newcomers. These Oregon
communities are all alive to the ne
cessity of striking the iron while it
is hot. They know that people in
the east are interested in fruit lands
and they are taking advantage of the
situation.
while here is North Central
Washington with it's thousands of un-
planted acres, all of them infinitely
superior to anything that Oregon
has to offer not doing thing to at
tract the settler. Our light is hid
den under a bushel. Not so very
long ago. Wenatchee was the best
known apple district in the country;
but today the people of the east are
hearing more about Hood River and
Medford. This is not because We
natchee apples have deteriorated;
but simply because the people of Ore
gon are seeing to it that their horns
are being footed louder than ever.
To overcome this condition, it is alb
solutely necessary for Wenatchee to
go after more publicity.
''The campaign must be consist
ent, persistent one, such as / out
lined before the commercial club
here several weeks ago. For a city
to grow, you must develop its sur
rounding territory. Wenatchee has
got to help settle up the whole up
river country. The longer this mat
ter is delayed, the harder it is going
to be to get started. And Oregon is
not the only northwestern state that
is. reaching out for the newcomer.
Idaho and Montana are also in the
field. None of them has anything
near as attractive to offer as North
Central Washington; but unless we
tell the man back east about our
country, you can't expect him to
head this way"
The directors agreed with Mr..
Stechhan'S contention. President
King stated that he would name
committee in a few days to begin
work on the raising of the 1911 pub
licity fund. H. c. Littlefield urged
that no time be lost. AS soon as Mr..
Stechhan returns from Spokane next
week, he will meet with the directors
to go into the details for organizing
the bureau He was authorized to
design and prepare the copy for
general folder, of which $4,000
copies will be issued. 1t will be used
as a preliminary piece of literature
to the booklet which Mr.. Stechhan