The Hood River glacier. (Hood River, Or.) 1889-1933, 1910-12-15
Operative SELLING
AGENCY PLANNED

Within 60 days, Homer c. Atwell,
of Forest Grove, president of the
State horticultural Society and of
Portland Apple Show, will issue a
call for a convention to be held in
Portland of the apple growers of the
Pacific Northwest to organize a CO.
operative Selling Agency Company
with $500, 900 capital to dispose of the
$50, 600, 600 apple crop of Oregon,
Washington and Idaho every year.
Details of the organization of the
company will be considered by the
members of the convention. Pro-
mlnent apple growers, representing
different districts, will be present to
participate in the formation of the
company and the lines to be followed
will be along those perfected by the
raisln growers Of the Sacramento
Valley, Cal, the Orange Growers of
Riverside, Cal, and her Pear growers
of the Rogue River Valley, Oregon.
President Atwell said at the State
| horticultural meeting:
&"Our meeting of the Oregon State
Horticultural Society this year has
been of unusal interests and the neces-
sity of more efficient organization
for marketing apples was conspiciously
| prominent IN the discussion. Starting
with the recommendation of the presi-
dent in his annual address, that steps
be taken to effect cooperative, cen
trail organization for marketing the
apple output Of the Pacific Northwest,
the same idea in various forms was
advanced by several subsequent
speakers, c. W. Wilmeroth, manager
OF the Rogue River Fruit Association, a
gentleman who has large experience in
marketing apOIes in the East before
| coming to Oregon, called attention to
the fact that whatever apple growers
| buy is marketed Systematically. The
suffer, however from entire lack of
system, in disposition of their own
product. Fruit from one valley ham
mers down price of fruit from another
valley. Principal markets 'are glut-
ted minor markets are neglected.
These inefficient methods of mar
keting and not excessive volume of
output, are at the bottom of the dan
ger of oyerproduction.
"Mr. Wllmeroth pointed out the
| great results which may be attained
IN way of advertising and uniform
distribution Of product, if only 5 cents
a box be devoted to that purpose.
Satisfactory results, however, can be
reached only through handling such
levy by an organization covering the
entire Pacific Northwest.
Harry b. Miller, who has recently
retired from our consular service and
who has made an extended study, on
the ground, Of market conditions in
Great Britain and on the Continent
pointed out the great possibilities pre-
sented in those countries for sale of
our apples, if only some efficient or
ganization can be worked out to cult
vate those markets.
"a. T, Bateham, of Mosier, who has
had large experience in benefit of
organized effort, urged that all local
| fruit raiSers cordially unite in a sys-
tematic method.
! DR.. II. +. Mccormick, president of
the Eugene Fruitgrowers Association
after describing the gartify in results
attained through cooperation in his
community, urged that the same princi-
| pie be extended to federation of local
associations. Cooperation on broader
scope than local associations was also
urged by Maxwell Smith, of Vancou-
yer, B. c., and by w. X. Newell,