The Falls City tribune., 1910-06-10

UAlaAiAaa ii the dUftA AlGfl Is u AAAdht
readers believe they need this par.
ticular remedy and no other; and
that he must ask for this one and
take no Other although there may
be forty other ready-made prepare
tons that are just exactly as good.
If the druggist has the article call
ed fer, but tries to induce the custo-
mer to take something else. which
he says is better, he lays himself
open to the suspicion, that he has
an X to grind but if he hasn't
the article asked for and recon-
mends something else, it Is probably
just as good and just as reliable.
The number of preparations of this
class is now so large that it is impos-
sible for the druggist To carry all of
them and new ones are being born
every day. OF course the advertising
conveys the impression that the rem
edy advertised is as well known as
the alphabet; but it may not be any
b't'1l Niboh Aldi the Riith dlpid
bet locally. When advertisers say.
sold in all drug stores they mean
they would like it to be sold in all
drug stores.
Some of the ready-made medicines
are really physicians prescriptions,
mud good ones too. Some are actual
ly taken from the Pharmaoopoeia or
other standard authority aud are de
pendable and reliable and quite often
the people. who put them out do
not make them. They are made by
Pharmaceutical manufacturers. the.
same concerns that put out the doe
tors ready-mades, and two prepare
tions advertised under different
names may be identical in compost
ton. All of the headache tablets,
pills and capsules are practically the
same. There is but little difference.
between the various makes of ca
thariics or liver pills. The large or
old style pills are practically
the vegetable cathartic pill of the
Pharmacopoeia. All the little pills or
granufes are all similar in compos-
ition. The difference is mostly in
color. size and talk; of course the
customer goes by the talk, the ad-
vertising. He thinks his own par
ticular kind is better, and if he
THINKS SO, they ARE better. The
druggist would us soon sell one as
the other, unless he has a cheap
line which he is pushing for the
sake of greater profit. | do not be-
lieve this is good policy. it is likely
to drive customers away. People al
ways want what they ask for and
as a rule they go where they can
get It. | would rather keep the Gus
toner than get the extra profit.
The market is full of cheap lines
made for the druggist to push. |
do not like to name them publicly,
but any one interested can get the
information at the store. The
reader will understand that | have
to be careful about giving names in
print. If special information is want
ed, | will be glad to give it verbally.
The use of ready-made medicines
is constantly increasing. People
find them seryicable and so continue
to use them and to recommend them
to others.
Customers are learning that the diff
f%erenoes are not as great as the
makers would have them believe, and
If they have confidence in their
druggist are quite likely to depend
upon his Judgment and the UPRIGHT
druggist will not fail them. His ad-
vice will be honest advice, He will
be shortsighted indeed if he carries a
line to push. Whenever the druggist
has put out preparations of his own
and has made them what they should
be. they have been we'll received by
the patrons. But this ~presuposes med
ical as well as pharmaceutical abil-
ity; and many druggists havn't both.
But any COMPETENT druggist can
make a good 'stagger' at it. as many
patent medicine men do, The trouble
is that in the small towns the trade
is divided up so that no one drug
gist has patronage enough in that
line to make the venture profitable.
If it wasn't for that, local remedies
would be more common and to the ad.
vantage of the public.
In early English times the apothe-
cary was the family medical man
and the surgeon had little to do with
medicine. That system of practice
may come again. The physician is
doing all he can to bring it about.
In dispensing he has taken a step
backward to the old English system
IN the dptrimpDt of his SprVipp