Middlebury register. (Middlebury, Vt.) 1886-1937, 1910-01-14
TOWN |MPROV|iCT TIPS
Suggestions by the Winner of a
Boosting Contest.
GET A PUBLICITY COMMITTEE.

| Washington Man ADVISES the ORG nj
zation of One at Cnce-Ths Power of
Printers Ink-Noyel and Sensational
Schemes Not Favored.
The Washington Post has been car
rying on Il contest for the best writ
ten plan for booslng the Capital City.
The award was given to Mr.. Louis
Reilly of Washington. and as his ideas
may be made to apply in part to other
cities and towns they are herewith
reproduced in part;
/. Publicity Committee.-The first
thing to do is to organize Il publicity
committee chosen from among such
citizens as the members of the cham
Der of commerce and the board Of
trade and having for object the pro-
motion of the development of the city
2. Ways and Means.-As soon as
this committee has local habitation,
name and clerk it should hustle
to take up a collection. 1t should call
on all bankers, real estate dealers, ho-
| tel keepers railroad men. merchants,
etc, to contribute to Il publicity fund.
| 3. Bureau of Information The COM
mittee should next proceed to gather
data concerning eligible manufacture
ing sites, shipping facilities, freight
charges, factory help, rate of taxation,
water and all other matters concern
ing which persons contemplating NOV
ing to this city would like to know.
| 4. Wanted, Writer-An expert
writer should be employed to set forth
the advantages of Washington. His
style should be clear, vivid. terse. He
should do his best to write up the
city in a story cut to the quick.
5. The Fodrr.-Thcrc is no advocate
so powerful as printers ink. 1t is
magnetic and convincing. Its eo-
quence lasts. 1t says just what is
wanted to be said. 1t goes every
where 1t repeats its argument over
and over again. Night is the same as
day to it, and all seasons are summer.
1t is everlastingly ION the job" The
chief agent of the publicity committee
in advertising the city must be a fold
er. This pamphlet should be artistic
ally printed on paper Of fair quality.
6. Sewing the Seed.-The publicity
committee will take hold of the boom
again and scatter that pamphlet where
it will do the most good. Copies of it
should be placed in the Union station.
in hotels, on steamboats,, etc. 1t could
be mailed to boards of trade and to
members of the manufacturers asso-
Citations. 1t could be put on sale at
cost or at a trihe above cost and so
be widely distributed, yet not exhaust
| the money Of the committee
| Z. Advertising an Advertisement-A
"spot light" ad. of that folder should
be inserted in some of the leading
trade journals, especially in the or
gans of those industries that could be
probably carried on in this neighbor
hood. BY this means news of the
folder will spread in shops, factories
and mills; thereby business men who
are looking for a new site for their
enterprises will be attracted hther TO
prospect the promised land.
s. The Leafet-For the sake of econ
omy and convenience a tract should be
prepared to prevent the wasting of the
folder by injudicious distribution and
also to still further advertise it, This
leafet should have on one side a sum-
mary of the most striking advantage
of Washington as commercial center
and on the other a brief list Of its
charms as place of residence.
The lea6et should end with the state
ment that the folder, giving fuller de-
tails, could be had for ca cents ut pub
licity headquarters and that the com
mittee would be glad to give any ad-
ditional information desired. This
leahet should be put in all letters writ
ten by Washingtonians TO outsiders.
| 0. Excursions and Conventions.-The
publicity committee will make ssys-
tematic endeavor to bring excursions
and conventions hither from every city
in the whole country.
10. Celebrations. - The committee
should devise attractions to draw
crowds and to give folk at Il distance
an extra reason for making n trip to
Washington. 1t should celebrate the
anniversaries of the most memorable
events in the history of the capital,
hold a semiannual fair, have Il home
coming week. etc
IL. A Great IIall.-Thc publicity
committee will continue to agitate the
question of building here great CON
vention hall.
IL. Other Means.-No pentup Utica
will confine the activities of the pub
licity committee. The foregoing ways
of booming the city will he its funda-
; mental reliance, but it will ut sea-
sOnable times utilize other feasible
!, methods to achieve the same purpose.
Novel and sensational schemes are
not wanted. They are not effective.
They are not business. They do not
r produce results. They will not attract
/ permanent residents nor add to the
! number of our commercial enterprises,
But, indeed there is no need for freak
plans. The Cill's advantages are too
actual for nlncuuihr or claptrap.