The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1910-06-21
CHRIST GREATEST
ADVERTISER EVER
REV. q. l.. WHITE.
Baptist Pastor Declares Savior Used
Miracles To Attract Attention
Rev. Calder For Conservatism.
REV. q. l.. WI1TTr.

Jesus Christ was the greatest al
evertiser the world has ever known
and His largest asset for attracting
attention was His miracles" said the
Rev. q. l.. Whit, in discussion et
Church advertising" with which the
Baptist Ministers conference closer
the years meetings, Mcnday mornihs'
ir the Noodward-aye. baptist ohurch
parlors.
II believe in church advertising,
lie continued. Get tho biggest cleo
trio signs on the top OF your churches
and advertise the fact that your build
iLg Is place Of worship aud that
yor are in the business or SAVING
souls. | always adycItiro my baptis-
NAL services, and have them as often
as can for | have found people like
To 20 where there Ia something doing
and they seem To think baptism fills
the BILL
While the pastors present cinere1
some what in their idea OF what COW
cred the phrase church advertising,
they all agreed that IL was goo
thing and a practice ,hat must be
followed If the church is TO keep NJ
with the progressive publicity spir'.
OF the age.
Scattering a lot OF hand bills
around the streets is sheer waste nj
money and times; II You want to use
III intel s>ink. use the reputable dailv
Iapors," said the Rev. NJ. p. Fixes
Il know | get a lot OF free advertis-
Ing because the "oodward-ave.
church. OF which | have the honor TO
be- pastor Is a big DOWNTOWN church.
keep an allthe-year-round advertise
ment in the advertising columns OK
every daily paper in Detroit. because
want my friends, the travelling men
and he casual visitor 10 Detroit, to
know that the Woodwari-ave Baptist
church is open all day Sunday. that
everybody is welcome and this Fixes
Is tie preacher. | have been accused
of Sc psations' advertising. Well there
Is Il diversity of opinion ss TO what Is
scnsationalism and am not going 10
ect into any row over II. here. | be-
licve a preacher can advertise MS
God. his church and himself without
being a mountebank."
The Rev. l.. 8. Hughson, Of Wind
scr, who led the discussion, said that
the only Justification OF church ad-
vertising was In delivering the goods
and that II church advertises Il
must live up TO its al and not be
like some merchants who advertise
10 attract the people and then palm
of something very different from the
article mentioned in tho "ad."
Don't hold out the bait of sensa-
tional topic and then .oil ~ max.
good on it." said Mr. Hughson. by
that | do not mean that a preacher
should sit up nights thanking up a
scare headline for his sermon and. I'm
order to make the sensation pan out.
forget all about the gospel Be timely.
Give the people rp-to.IAts-- sermons:
don't BID archaic IL yoi want to be IN
the game OF saving souls for Christ.
but avoid misleading sermon topics
and vulgar methods OF advertising. ("
The Rev. j. G. Calder. whose CON
servation" Is well known ~ his broth
er pastors, said that he bought most
church advertising was like "A sky
rocket. 1T may go with a grand rush
at first but It comes down like a
Stick" said Mr.. Calder.
The conference will not meet again
until the first Monday IN October. The
opening services of Jubilee week" IN
the Woodward-ave. church. will be held
Monday evening. The church has
been beautifully decorated In gold and
white for the golden jubilee services.
which will continue until next Sun
day evening.