Warren sheaf. [volume] (Warren, Marshall County, Minn.) 1880-current, 1910-06-09
Newspaper Man Tells Of the
Value Of Publicity.
THIS IS AGE OF ADVERTISING
People Must Be Shown Good
Points Of Any Locality.

One of the most pertinent addresses
Of the Northern Minnesota Develop
ment. Congress was that of Leroy
Boughner, city editor of the Minneapo-
lts Tribune 1t was, in part, as fol.
lows: ;:
Before this body of delegates there
Is no need of dwelling upon the need
OF publicity, for this is an age Of adj
vertising, and this convention itself is
evidence OF your belief in footing ones
horn. Publicity for Northern Mime
sofa, is your object and I have been
permitted to offer word or two that
may help you to make that publicity
effective. Publicity must be effective,
or you will have wasted time and
money, and it can't be effective unless
it is intelligent.
tits of no use to have splendid
article for sale if you can't sell it; and
it's of no use to try to build up splen-
did part of the state and get what is
coming to you if you can't make any
body listen to you. The northern part
of the state isn't near enough the
North to attract by sort of magnet
ism; you've got to get out and hustle,
not only in the forenoon, but all day;
and not only today, but tomorrow, and
all next week, and month after month,
till you get what you want. You can
get it by the intelligent use of pub
licity-which is nothing more or less
than taking people by the back of the
neck and making them look at this
part of the country whether they want
to or not.
"Unintelligent publicity is squatting
down upon the farm and expecting
that the Lord and the rest of the state
will be good to Northern Minnesota.
The Lord has been good to Northern
Minnesota and he will keep it up, but
the people are not so discerning and
when you deal with them you can
readily believe that Missouri has over
Tapped all the rest of the country and
stops only few miles south Of Crook.
ston. They have got to be shown.
"Intelligent publicity, however, is
more than waiting for good things to
come; it is going out and taking them,
and I am sure that newspaper men,
who have spent ears-perhaps not
many, but at least some years-in the
study of what must be done to make a
man listen when he doesn't want to
can tell how to attain it.
MAKE A FRIEND
THE HOME EDITOR.
"You have listened to the answer to
the question, What Must We Do to
Be Saved?' Mr.. Bowling has is own
splendid ideas upon that question, but
if were answering it I'd say: Get ac-
quainted with reporter. Every man
in these counties, when he gets back
home, ought to look up the editor of
his home paper, if he doesn't know
him already, and make a friend Of
him. The editor will be a friend of
yours, if you make an advance, and
you will never regret the step. Every
commercial organization ought to in
clude all the newspaper men in the
district, and I don't say this because
I'm newspaper man, and want rec
ognition, but because these men, who
study nothing but the best methods
of making people read what they
write, can be of assistance to you in
making people read your message.
newspapers all over the country
want interesting news and pictures.
Here's an example: -
\ !. !. \ !. !. X j. j. !. !. !. j. \ !. \
!. !.
\ I'm two weeks you will in 4
j. stall new bishop here. I sup !.
+ pose every Twin City newspa- +
!. per man will have to write to !.
4 Crookston to get photographs +
/ of the church or cathedral, the i
4 bishops house, and the bishop !.
!. himself. Yet every newspaper +
!. in three states would be glad !.
i. to publish composite picture i.
i. of that kind, and at an expense !.
i. of not to exceed $50 Crookston !.
+ could have the photographs or i.
]. cuts made and send them to !.
!. the papers and get this public !.
+ ity.
!. !
]. i. !. + !. i !.
''Ten million people, at an expense
Of half a hundred dollars, could be
made to see the Importance Crookstonz
has assumed, and newspaper men
would watch for these opportunities
and help you to take advantage Of,
them.
MANY INCIDENTS FOR
.s7 FREE ADVERTISING.
There are enough such Incidents
to get this part of the state good free
advertising at least once week. The
other day there were statements pub
1ished in the Twin Cities that the Re.
cent forest fires had done great good
in clearing the land: Now, the orig
inal stories of the forest fires were
printed the country over and ninety
millions Of people got the idea from
that that Northern Minnesota was sim.