The Salt Lake herald-Republican. [volume] (Salt Lake City, Utah) 1909-1918, 1910-04-24
Report of Committee.

The report of the special committee
to the board of governors is a most
comprehensive one and outlines, in
brief. the plans and purposes of the
publicity bureau. so long advocated and
planned by the club as a whole. 1t
follows:
The city OF Salt Lake and the state
of Utah, having more natural resources
| than any other city or state in the
Union OF like population. are now en-
been forced upon them by the fact
that these advantages are becoming
slowly known throughout the United
States. The advertising of our re-
sources in the past, however, has been
merely accidental, depending almost
entirely upon the verbal statements of
those who have visited this region.
What little community advertising we
have had has been of the haphazard
kind. and the lack OF system or of
consistent follow up course of publicity
work has resulted in meager returns
from whatever money has been spent
in this direction.
"Our investigation convinces US that
the fact that other cities, with only
small percentage of our natural re-
sources are forging ahead of US in
population, can be attributed only to
the course they have taken in adopt
ing modern methods of community ad-
vertising Such cities as Los Angeles,
dreds of thousands annually in sys-
tematic publicity work. Even smaller
cities, town and villages throughout
the west and central west are employ
ing pages in the eastern magazines and
issuing handsome booklets to convey
to the world a knowledge Of their at
fractions.
salt Lake and Utah have been sorely
neglected in this regard, and your COM
mittee is convinced that the time has
IL dor IL
on a scale sufficiently large to insure
results. The state of Utah is behind
her neighbors in the matter Of reclaim
ing arid lands, and the fact that mil
lions of eastern money is not now being
invested in this state as in neighbor-
ing states can be attributed only to the
want of encouragement from the inside.
Our own people need education that
will enable them to appreciate the
wealth of their soil, their ranges, their
mines and their quarries, and while we
are disseminating a knowledge of these
things in other states, we must not neg
lect a consistent course of education
at home.
considering the demands Of existing
conditions, your committee is unani-
mously in favor of the formation of
publicity bureau by the Commercial
club, and has adopted the following as
preliminary outline upon which such
organization should be based:
RuleS OF the CiuDs
'The organization shall be known as
the Commercial Club publicity bureau.
The object of the organization shall be
the advertising of the resources and
attractions Of Salt Lake and the state
Of Utah. The government OF the or
ganization shall be in the hands OF
committee of twenty-five to be selected
from the membership of the CONNER
cial club by the president, with the ap-
prevail and consent of the board of gov
ernors. Eight of the first committee
selected shall serve for one year, eight
for two years and nine for three years.
After the first year, eight members
shall be selected each year for the
three-year term.
'"The president of the Commercial
club shall be eX OfficiO and president
of the bureau, the vice president of the
Commercial club shall be ex officio
vice president, and the secretary of the
Commercial club shall be ex Officio sec
rotary and manager. All employees Of
the bureau shall be under the inRne-
date direction of the secretary. The
funds for maintenance shall be raised
by a system of subscriptions from the
corporations and business men of the
city and state. All employees of the
bureau and all office expenses con-
nected Herewith shall be paid from
bureau funds. 1t is understood. how
ever, that the Commercial club shall
furnish suitable quarters in its club
building, without rental charge.
"All advertising propositions received
by the bureau shall be submitted to the
governing committee, after being
passed upon by the secretary, and no
contracts or other obligations except
ordinary office expenses shall be en-
tered into without the approval of the |
Checks shall be signed by |
the secretary and countersigned by the |
president.
IAN executive committee. consisting |
Of five members of the governing COM
mittee, shall be elected each year. The /
governing committee may delegate to |
the executive committee such duties |
and authority as 1t shall deem fit.
1.-THE above plan can be elaborated |
upon from time to time so that event
ually funds can be drawn from all |
parts of the state. 1t is the belief of |
your committee that at least $4,000 per
year can be raised in Salt Lake for this
purpose, and, with the consent of the |
board of governors, the committee will |
proceed at once to secure sufficient |
preliminary pledges to insure the sue
cess of the project. 1t was thought 1
best to do considerable work along this
line before making public announce
nent of the plan, and with this end in |
view the committee awaits further in
5tructions from the board Of gov
srnOrS.
JOY H. JOHNSON,
chairman. II
"a. W. CARLSON.
''W. T. BENSON.
"W. W. ARMSTRONG.
GEORGE T. ODELL.
U A