Omaha daily bee., 1910-02-20
THREE YEARSIN CITY
Hayden Bros. Will Celebrate Ami
versary Monday.
FIRM CONTINUES TO GROW
Lured by the Advantages of the West
the Dream of Joseph Hayden
Has Been Realised, and
He Celebrates.

"Our twenty-third anniversary will find
us doing business at the old stand said
Joseph Hayden, head of the firm of Hayden
Bros, as he sat at his desk, surrounded on
all sides by a score of hustling clerks.
"Wha a change has come over the city Of
Omaha since l came to this city over a
score Of years ago. We did not have any
s~Ixteen-story structures at that time to
stand before the admirlng gaze of the
growing population. Never for a minute
have 1 been sorry that 1 chose Omaha as
my home, for the lure of the waving corn
appealed to me stronger than a chance TO
dig gold from the mines of the west, and
that conviction still stands"
Monday the firm will celebrate the twenty
third anniversary OF it's business in Omaha,
during which time 1t has prospered and
branched out and grown until it is one of
the marvels of the city.
When Hayden Bros. opened for business
in Omaha its home was q small S3-foot
front store, 100 feet deep on sixteenth street,
between Douglas and Dodge streets, but
time and Omaha have been kind to this
firm and it has branche out until the
giant store covers three and a half acres
of floor space. housing ~sixty-seven depart
ments, each carrying a full line of goods of
each class.
The old store was big enough for the
business for Just one year and then addi-
tional space was necessary. The structure
on Sixteenth and Dodge streets was built
for them and three years later they them
selves built the building on Dodge street
adjoining on the west. Ten years after the
start they built still another building adj
joining the new structure on the west. Two
gn IIaNydan Rrpg hItUt tho la rpp
building, practically seven stories high,
facing on Douglas street between Sixteenth
and Seventeenth streets. and this was
Joined to all the other buildings by a sub
way under the alley, making all these
buildings into one huge retail store.
Three years ago a bank was added to
the other business of the firm, and although
it started in a modest way, 1t has since
grown until 1t was changed to a state bank,
and now the directors, with the name
changed to the Corn Exchange bank, rave
secured a new home at Fifteenth and Far
nam streets and have voted to make the
bank a national institution.
Hayden Bros. soon recognized the ad-
vantages of buying at wholesale and estab-
lished a wholesale house from which travel
ing men now traverse the west, thus giving
the firm the advantage of being able to
buy for their retail store at wholesale
prices.
Nh slogan, TRY Hayden's First which
the firm adopted, is still used and has be-
came a family bywOrd, and a glance
through this giant establishment will con-
vince anyone thai thousands believe that is
the right thing to do.
Joseph Hayden has a new field Of in
dustry which he is working on, and that is
to try to bust trusts" or, in other words,
to pay no attention to the fixed prices
which the big combinations of the country
put on their goods. Some time ago ne de-
cided to cut the price in half on q staple
article on which the price is patented. No
sooner had the advertisements reached the
effete east than a high official OF the
millionaire company boarded a train and
hustled to Omaha to try to induce Mr.
Hayden to quit cutting prices. The answer
he received soon convinced him that his
mission had been in vain,
LAS long as 1 am In business l propose
to sell goods at any price / choose" was
the answer Of Mr.. Hayden.