The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-22
"A CITY THAT IS
DOOMED BY LAW
ASHEviLLE SHOWS THE VALUE
OF ADVERTiSiNG-FU IS
RAISED BY TAXATION FOR Elk
PLOTTING IN NEWSPAPERS THE
ATTRACTIONS OF THE PLACE
AND ITS FACILITIES FOR eUSi-
NESS.
Neptune Buckner, formerly of Pen

Neptune Buckner, formerly of Pen
of Trade CT Asheville, n. c., is putting
IN some heavy blows for the advance
ment Of his city A Washington, D.
G.: special in the Boston Transcript
tells something OF his work and OF
AshevilIe's enterprise as follows:
Only City Of Its Kind.
I'VE are the only city in the United
States authorized by Law to appro-
pirate money to advertise itself"
This interesting statement is mad }
by Neptune Buckner, secretary of the
Board of Trade Of Asheville, N. c..
. who is here attending the Rivers and
| Harb ors Congress. Mr.. Buckner is a
vigorous young southerner OF the type
that already has 50 far Transformed
the south that it Is today an industrial
rather than an agricultural PROPOSE
/ ticn. The beautiful! community n
which he lives is known all over the
country as a health resort but it's pee
PIE are determined that it shall be no.
i only that. but q thoroughly developed
| American city. Three years ago an
enabling &C. was passed authorizing
the municipality to appropriate from
! one-fortieth to cnetenth Of one per
! cent Of the valuation Of the place for
advertising purposes. This has amount
ed in its first year of trial to about
$4,000. and contracts have been made
with paner in Boston (the Tran
script in this easel, New York, Chi,
cago and St. Louis. Not only are the
health virtues Of Asheville extoiled
but the attractiveness of the place for
! business purposes is set forth. AL.
ready this unique policy has brought
in a new manufacturing plant with
100000 capital, and more are. as Mt
! Buckner says, "On the hooks" For
every dollar the municipality lays gu:
in advertising the hotel men add an
Ctrer, so the community is being
doomed as perhaps no other in the
country.
II is an axiom of successful aGver
Using that the goods must be UP tc
the advertisement, and no one familiar
with the beauties Of Asheville can say
that the city fathers are taking g
chance. The place lies ON the grea,
North Carolina plateau, twenty-five
hundred feet above the sea, and Is sur
rounded with mountains some Of
whose peaks are higher than the TOT
Of Mount Washington in New Hamp
shire.
i"Sk'' oOdOo WIZ SHIVaI 49,
Motorists will be interested to know
that before they get through the
Ashevile people will have been th<
prime movers in the construction O.
enc of the finest drives in the world
This is a twentyfour-foot roadway
macadamized, which is being bull
from Asheville to Altapass, Ga. II
Will run one hundred miles along tn,
crest Of the Blue Ridge by gentle
grades, and yet will be mountain
road through its whole course. The
Asheville people say that nothing IL
the Alps, not even the road through
the Simplon Pass. connecting Swift
erland and Italy, will be superior tt
the view they will be able to show
over this exquisite territory. Thi,
roadway is being constructed undel
the supervision Of DR.. Joseph Hyde
Pratt. the state geologist, and it will
run from an altitude Of TWENTY-FIVE
hundred to three thousand feet all th&
way.
| Golf Nv ponViar Snhe~ rio>ion