The Twin City star. [volume] (Minneapolis, Minn.) 1910-19??, 1910-12-09
new ERA IN FINANCE.
ACCURACY AND PUBLICITY
PROVES TO BE A POPULAR
MOTTO.

+.
Prompt Response to Bold Move o.
President vaII.-"Accuracy' Reduc.
ID Western Unions Surplus $13,
0oo,ooo.-"PublIcIty" Restored Con.
hdence and lts Stock Went Up.
Are the great fnanciers of the
country beginning to see a new light?
Time was. until recently In fact, when
the men at the head of the big cor
porations kept their business to
themselves" as far as the law would
allow. Capable men at the head of the
big concerns. long realized the weak
ness OF their position, but what was
needed obviously, as in all great re-
forms, was an unmistakable occasion
ana courageous man. The occasion
arose In the purchase Of the Western
Union Telegraph company by the
American Telephone and TELEGRAPH
yempany. and the man appeared m
Theodore N. Vail. President Of the
purchasing corporation.
1t was last December when public
announcement was made that the
Gould holdings Of Western Union had
been taken over by the Telephone
company.
On account Of the high esteem in
which the management of the tele-
phone company is SO generally held,
great things were predicted as a re-
suit Of the absorption Of Western
Union. By the press Of the country
the deal was most favorably COM
mented on, 1t being widely pointed
out that under the direction of such
men as Theodore N. Vail and his as
soctates, the telegraph company was
bound soon to work itself into q DO
sition where It could offer the public
far more efficient oervice than It had
ever before been able to offer.
But . very few months had elapsed
when 1t became apparent to the new
management that q modern and I'D
to-date appraisal of the company's
assets would make possible a far
greater degree Of efficiency of oper-
alton. Here" they said to them
selves. we've bought control of this
property and We know it's immensely
valuable. but We don't know lust
how valuable. These appraisafs of
real estate and securities owned were
made long time ago. II we have
complete inventory made of every
thing we've got We can announce the
facts to the public, start new set Of
books, and begin our responsibility
to stockholders right there"
How Inventory Was Taken.
The most expert accountants and
appraisers to be had were put at the
task. Their labors lasted over eight
months. Their report and It's publ
cation BY tho company marks an ep-
och in finance.
1t began by recommending an ad-
5ustment Of the difference between
the appraised and book values by a
charge Of $5,595,oSs against sur.
plus. Book values Of securities held
were reduced to market values, bad
and doubtful accounts were "charg-
ed on" an allowance of $2,000,00O
was made for depreciation" another
OF 100000 for reserve" and so on,
until the old surplus of $1S,S67, 900.
came down to $5,136,000
1t required courage, the publication
OF this statement to stockholders, say.
ing in effect: "The property Of
your company has been reval.
ued: the surplus isn't nineteen mill.
Ions, as you have been led to be-
lieve, but Eve Millions" but It was
the truth. and President Vail did not
finch. Accuracy ana publicity" he
declared, was essential. 1.-The stock.
holder has right to know. The
shares of this company are scatter
ed from one end of the Union to the
other. This is more than a private
corporation. It is a great national
enterprise. The public is entitled to
the facts"
The report was ordered published
forthwith. Financiers of the old
school and spectators generally were
aghast. What would happen, Would
the bottom drop out Of Western
Union when the shareholders realiz.
ed that their property was worth
PAo,VVV,VVV iosS IMAM tney naQ sup
posed? But the amazing thing
happened. The stock went up and
stayed up. The public had respond
I'd to this remarkable display of
'rankness and confidence; to the new
motto. Accuracy and Publicity"
The full significance of the action
'f the new board is stated concisely
BY Harper's Weekly in these words:
rs this policy of publicity and of
,pen-handed dealing with sharehold.
BIS and public the forerunner of q
similar movement on the part of 9TH
n big corporationsf Certainly It is
% be hoped that It Is. In the case
If these big companies, dependent
Upon public patronage and doing bust.
less under public franchise, can
here be any question of the right of
he people to known
THAT right is being recognized.
I is recognized now in this epochal
Let on the part of the telephone and
telegraph interests. It is the dawn
" Q new era in corporation finance"