Evening bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1895-1912, 1910-09-02
ATLANTIC CITY
TOPAY DIVIDEND
PROGRESSES WOOD
IN REPORT MADE
Tells the Promotion Committee All
About finances and Pineapple
Juice at Eastern Resorts.


-
In lengthy report made to the
Promotion Committee yesterday after.
noon Secretary Wood of the Commit
tee speaks highly of the success Of
the exhibit at Atlantic City and the
smaller one at Asbury Park and
makes the prediction that within n
years time IT will be paying a diyi-
dend of from fifteen to twenty per
cent on the amount invested.
lie estimates the expense for anOth-
or year to be about slO,j0O, as some
of the expenses incurred this year
will not be necessary in future years
OF the exhibit.
The report In full follows:
Honolulu, August Goth, 1910.
Mr.. G. Fred Bush, Chairman, Hawaii
Promotion Committee, Honolulu.
Gentlemcn:-l regret that my re-
port of the work at Atlantic City has
been delayed by reason of pressure
Of Chamber of Commerce and Promo
ton Committee business.
AS you are aware, the undertaking
and carrying on of this most valuable
advertising scheme was made possible
by the contributions of the following
named pineapple companies in the
amounts set opposite their names:
Hawaiian Pineapple Company. $4,000
Hawaiian Development Com
u
Haiku Fruit and Packing
Company OBSERVATION-DISCLOSURES. l,4OO
"A total OF ......,........Sl4,O 900
In company with Mr.. Lloyd Childs,
left for the mainland by the steam
ship Lurline, sailing March 10th. Up
on my arrival at Atlantic City, |
looked over the ground carefully, sell
Getting the vacant store in the MARI
borough Building, corner
Ohio avenue and Boardwalk The To-
cation is in the center of the larger
and more exclusive hotels and, II not
the best, was certainly the most desir-
liable available at that time. No time
was lost In an effort to get things In
readiness for business but II was not
until May 10Th that we were able to
open our doors to the public.
Mr.. +. J. Vierra had come on with
the quintet of Hawaiian singing boys
he had so carefully selected. The
room had been tastefully fitted up; at
tractive electric and other signs told
the passerby what the place was. Our
windows had attractive displays and
from the very first the Hawaii Exhibit
took its place rs the most attractive
exhibit on the Boardwalk.
Our curie department proved attrac-
tive; the articles displayed meeting
with a ready sale. The information
booth seemed to be Just the thing
needed to bring Hawaii's attractions
and opportunities to the attention of
the eastern people and was success
from the beginning. The interest of
the visitors, however, was mainly CEN
tered in our canned pineapple and
DOle's pineapple Juice.
There is no doubt that the work we
have inaugurated at Atlantic City will
be the means of introducing the Ha-
waiian canned pineapple into many
thousands of homes throughout the
eastern part of the United States. A
great many hOusekeepers told Mrs.
Wood, who gave her services every
day for nearly three months from
early morning until midnight, that in
Iha fttt
putting up pineapples, AS the Hawaii
an canned fruit was SO much better
than anything they had ever been able
to can.
VIII Pay the Planters.
The exploitation of the canned pine
apples alone will. in my opinion,
eventually pay the planters many
times over for their Investment.
Perhaps, however, our greatest sue
cess was In creating n demand for
pineapple Juice, Since opening the
exhibit, we have served probably
twenty thousand people with this de-
licious beverage from every State in
the Union, practically from every
county and city. lnasmuch rs 1t was
a new drink, we kept a careful watch
on this department; our salesman was
Instructed to make memorandum of
all comments and when able gave
my personal attention to the superyi-
sion OF this department.
The juice OF the ripe pineapple has
been freely recommended by the med
ical fraternity for some time for
stomach and throat troubles The