East Oregonian : E.O. (Pendleton, OR) 1888-current, 1910-05-11
Will Your Ad. Sci! Goods?
If after readingit over you
can't answer "Yes"--
Write it over again
ADVERTISING TALK NO. 4.

1t pays to advertise but all advertising doesn't pay
Success in advertising largely question of selecting sub
ec which is most timely of appealing human interest
story told about Russian merchant who used his forth
coming marriage basis of his advertising one day and drew
patronage that resembled run on bank His announce
ment, which was certainly original, read follows:
The reason why have hitherto been able sell my goods
much cheaper than anybody else is that bachelor and
90 not need to make profit for the maintenance Of wife and
children.
I my duty to inform the public that this advantage
will shortly be withdrawn from them about to be mar
lied They will do WE'LL therefore, make their purchases at
at the old rate"
The result such of business that in few days the
sopeper had made enough pay the expenses of his
wedding very lavish scale.
Get into the game like this fellow did, Hit the nail on the
head Put forth the most pertinent and interesting subject you
can think OF in connection with your business affairs in your
advertising, and you will be to get returns
Ut course advertisement radical and ridiculous as that
OF the Russian merchant isn't advisable merely using
it for illustration
Some merchants think "People aren't inereste in my af
fairs If they want of my goods they will in and buy
them" That is just where they wrong.
The American public reading public and has develop
ed thirst for something 1t will be interested in your
store and goods you tell about them in an enthusiastic
and an interesting way
An advertisement is nothing than story The
most interesting stories the paperwheher they appeal to
ones sense of humor ones heart ones higher mentality
or to ones read aloud the breakfast and the
dinner table
great many advertisements are read aloud in the home
DO suppose yours are? If not is the time to remedy
the difficulty
Whatever you do be uptodate Americans love progress
BE like the hotekeeper in little village in Ohio who changed
The name of his hosery, if you will
travelling who had visited the hamlet for several
months dropped in day. and calculated with surprise
why when did you change the of this hotel to the
Taft house 2"
Right after built that big bay window" replied the
proprietor.
This doing of things that appropriate to the occasion is
mighty important thing
Fortunately the idea of leaving advertisement stand in
newspaper day after day and week after week without being
changed is fast being tabooed.
To be upodate make your advertising read it neces
something in it that is worth while
After you have written ad ask yourself the question:
Wi it sell goods If you can't answer yes write it over
again.
The newspaper manager likes you take pains with your
advertising because he knows if you do you will reap results
your advertisement pulls business the newspaper will
have demonstrated its worth 1t will be of nesmabe to
you, If you just make the proper of it.
There better medium through which reach the buy
ing public than the newspaper which circulated regularly
your city, but you must do your part the campaign by keep
ing your advertisement filled with ve vrile copy Then YOU
will begin to realize what advertising really worth You will
make it pay