The Detroit times., 1910-06-21
W0ULDeULL PBBt|(
WITH PIANO PRlz
CONTESTS
Reputable Detroit Dealers Vigorously
Protest Against the Deceptive
Advertising Methods Of
Some Companies. H
Times Warmly Commended For Clos.
ing Columns Against Coupon
and Certificate Schemes.

The string attached to piano puzzle1
prizes will be a lost chord very soon
IL The Times is any Judge OF the pub
lies attitude toward this disnonest
form OF advertising.
Many expressions have reached this
office commencing the decision of rho
Times to close It's columns against
these misleading contests. Promin~.
ent piano dealers of Detroit whose adj
vertising Is apparently straightfcv-
ward and not given TO bombast and
reinstatement have expressed their
approval of the Initiative taken, b.
The Times in this reform. while exrs
pressing the hope that the entire press'
of the city will be aligned on the same.
side ultimately.
Printers ink, tie foremost advertiS-s
ing authority, which has been stirring.
up the country with reference to the
coupon and certificate deception, has
forwarded commendatory greeting to
The Times.
A Detroit subscriber writes: After
reading your editorial on the 18th I
trust you will go farther and publish
the enclosed letter, including the head
ing. We appreciate the fact that there
is one honest firm of publishers In tho
city where life seems to be worth liv-
ing"
The heading referred to is the fol-
lowing enticing announcement of =
concern which Is just now making one
Of It's prize puzzle offers through the
News, Free Press and Journal: lad.
VANCED PRIZE AWARDED YOU
s215.00 IN CASH VALUE PURCHAS.
ING CREDITS TO CHOOSE FROM
IF YOU DO NOT WISH TO USH
THESE CREDITS. YOU MAY HAVE
4 USED INSTRUMENT FREE FOR
THE COST OF SHOP WORK AND
CARRIAGE"
Here's the Bait.
The communication itself is no less
persuasive and plausible. II explains
how the recipient happens to be the
lucky man when ne isn't. We present
II In full:
June 10. 1910
! We have been notified by the person
who was awarded the above largest
prize. that circumstances prevent him
from using 1t. Your answer being the
next best on our list. we are sending
you this notice that it has been award
nearly as good as yours. and IL you
cannot use this order. please notify us
at once and return this letter to our
attention, for the person next on the
list, wishes to use this prize IL you
oSnnot You a ar n n,S, In RS%sit,SR g
YOU DO Not HAVE TO CHOOSE AN
EXPENSIVE PIANO.
This is your order for $4,000 cash
value purchasing credit. good toward
the. purchase or any piano OF our own
make, or IL you prefer one OF the 20
different makes of pianos we sell. we
Will allow $1,000 off any the other new
} pianos In our store. Remember you
can choose either OF the credits and
ny w tbs be ppeG 9n ,hs psds
You are very fortunate to receive
this large prize at the present time,
TORY 10 : ecf.EARANcE SALE and some. OF
our pianos are marked down $126.00
and this would leave you but small
balance to pay on one of our nhest
An IMPORTANT POINT: You need
not mention that you have this letter
S %hsO N yoS M All WIKI 9ai f PRICE and
after terms, price and quality are per-
fecty satisfactory TO you, present this
and receipt for the amount will be
given you. The balance can be paid In
small monthly installments.
{ THIS OFFER EXPIRES June II.
1910. but we want to hear from you
before that date II you cannot take adj
] DIR RI6 FACTORY CLEARANCE
SALE Is NOW ON AND THE RE-
/ DIJCED PRICES QUOTED. are bring
ing many piano buyers to our store. 20
/ call early lest the plano you want 10
gone.
The hour has struck. The 18th has
CONTINUED on gage Nine.)