The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1910-10-06
LOCAL TRACT
IS THE LOSER
Failure 10 Advertise in the East
is the Cause.
NEED FOR SYSTEMATIC ADVER.
TISING CAMPAIGN.
w. +. Palmer Shows How Twin Falls
Is Disseminated Against for
Action.

w. E. Palmer, who has just return
ed from trip through the east, in a
letter to the Times, states In vigour-
GUS way how the lack of advertising
| is big drawback to the success of
Twin Falls.
Without doubt every observation he
records is true and the situation as
expressed by Mr.. Palmer needs adjust
ment. The letter is given without fur
ther comment:
Editor Times:
Having just returned from an ex-
tended business trip in the east, I
wish to urge upon the Twin Falls
boosters the necessity of advertising
the Twin Falls country in an extern
sive and systematic campaign through
out the middle western states.
Until the present year H. l.. Hollis
tors office, representing the Kuhn's
Twin Falls North Side and Twin Falls
Salmon River companies, has adver-
tised this section extensively in the
Chicago papers and at great expense
has maintained an exhibit of Twin
Falls products and information bureau
in Chicago. At the present time, how
ever, the Kuhn's, having practically
sold all their lands in the Twin Falls
section, are no longer advertising it,
but are now advertising and pushing
! their big project In the Sacramento
Valley, California. I was In Mr.. Hol-
listers office several times while in
Chicago and there are interested par
ties inquiring there every day for lit
s,,f +,
Falls, but as his office is no longer
interested in this section, they do not
receive the information they desire,
and in most cases are attracted else
where, when they should come to Twin
Falls.
1t is now up to the people of Twin
Falls to take up this good and import
ant work where the others left off
Everyone who has seen Twin Falls
says we have the best irrigation sys-
tenn in the world and can offer the
eastern farmer and investor greater
opportunities than any other section
of the United States, but unless we
make the eastern farmer believe it
and get him here he will be attracted
elsewhere, for by extensive advertising
campaigns other sections such as
L
sands of these settlers annually. Many
who immigrate to these sections from
the middle west return dissatisfied
and disappointed with conditions
there. In my judgment the great tide
of immigration the next few years will
be to the northwestern states, Wash
ington, Oregon and Idaho, as these
states offer the greatest opportunities
for afa ttnh fo,. 1i,,er n
fruit growing, and the fine climate and
high class of our citizenship appeal
strongly to the easterner.
Many sections of the northwest
through their commercial clubs are
maintaining information bureaus and
fine displays of their products in the
eastern cities. The Boise Commercial
club now has an office in Omaha and
other eastern cities and have recently
conducted several successful excur-
sions, bringing settlers to Boise. They
have also had nice displays at all the
cellent results.
How can we bring the eastern farm
er to Twin Falls?. By showing him our
products in his own town and convinc-
ing him what he can do out here.
/
bles and farm products at our county
| fair opened our eyes more than ever
before to the wonderful productive
ness of our land and fine quality of
our products. There will be held in
| Council Bluffs, Iowa, the National
! horticultural Congress, and in Chica-
go in November, the National Land
Exposition, where hundreds of thou
sands of people interested in farming
| and fruit growing will inspect the pro-
ducts on exhibition there. Twin Falls
cannot afford to lag behind other sec
tions and miss these opportunities to
! advertise Twin Falls and bring new
| life and money here, but should have
large display of our finest products
there and thousands of attractive
booklets describing our section, for
distribution to the interested visitors
After these expositions are over dis
plays should be permanently main
| tanned in Chicago and Omaha and 9TH
! er cities where the best, results car
be obtained.
/ The Twin Falls Commercial Club i:
doing excellent work with the means
available, but much larger publicity
fund should be Immediately provides
i and an energetic advertising campaigI
4 started In the east, for ] am fully con
vinced that every dollar SO spent vii
bring thousand dollars to Twil
Falls 1t pays to advertise. Let u
| get busy.