Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1910-11-17
new ORLEANS GREAT
AS COFFEE MARKET,
Long One of Worlds CenterS
For Fine Coffee.

Ten or fifteen cups of coffee a day!
How the modern man or woman would
sliudder at such thought
Yet fifty years ago that was con-
sidered nothing in New Orleans. There
are no records off headaches or Sleep
less nights either. The average
length of the coffee drinkers life in
those days was normal, because cof-
fee was roasted SO dark that the ex-
treme heat of TIE process eliminated
all the fatty substances and poison
Gus matter from the bean
T. was the fashion to stroll around
to the old French Market in the cool
of the day and drink cup after cup
of the amber-colored beverage This
had been the custom for upwards Of
ilundred wears.
even tken New Orleans was becom,
ing the coffee center of what now con-
stirutes the United States. Long,
laking vessels brought the sacks of
coffee from the West Indies and Mexi-
eco Some even penetrated as far as
Brazil and came back loaded down
with the berry.
1T was no wonder coffee drinking
became an institution in the Crescent
City.
Long before New Orleans was a city
the famous French Market sprang in
to existence Every luxury of the age
could be obtained there But it gain
ed its world renown through the ex-
cellence of it's coffee.
Visitors made it a point to try the
noted blend To their establishment
they found it easy to consume several
cups without amy i'll effect. The diff
fieulty was in quitting after they once
started
The brand was not like any they
were accustomed to use at home. In
stead it possessed delicacy Of
strength and an aromatic flavor that
made it unusually delightful because
it was blended" by the French pro-
cess.
The French Market coffee now oc-
cupies unique place in the traditions
of the city. When Andrew jackson
made his trimuphal entry into New
Orleans after repelling the invasion
of the British soldiena at Chalmette
on January s, 1915, he stopped for a
few moments at the old French Mar
ket and enjoyed a cup of steaming ccf-
fee. Many of his fellow officers and
troopers followed suit.
Many years later-in 1S43-there
was a great bnaquet and fete held at
the old St Louis hotel in honor of
Henry Clay. The great statesman was
paying the city visit at the time.
There were 200 subscribers to tint
historic banquet The total expense
involved was $4,000 Fully 600 either
attended the banquet or the fete which
followed. 1t lis a noteworthy instance
that coffee from the French Market
was served that night. and drew de
ig4ted remarks from the guests
In the days before the civil war the
custom of serving coffee at. the French
Market was considerable of a cere-
nony. Customers sat at little de1l ia
5les and the chairs were made to sit
3n, not to admire Dark -eyed Gre
1ies served you the beverage right |
off the fire"
Later on the French Market Cot |
ZEE was served to the visitor as he
sat on four-legged stool before
Marble topped table. The coffee deal- |
ers of the market held themselves
lloof from the other traders, being the
of the place
Nothing is more surprising to a
stranger in New Orleans than the enor-
nous quantities of coffee received each
lay from ships at the dlJcks. New
Orleans coffee men claim that because
If the coffee being transferred direct |
rom the ships hold to the roasting |
plants, it lis much better in flavor than
1 shipped North in cars or vessels,
where it would be subject to the ri
gors of the cold Northern climate be
ore being roasted, dor the reason that
he coffee bean itself is a tropical
product and extremely sensitive to at
nospheric conditions.
Brazil, Mexico and the Pan-Ameri-
IAN states are secured for the right |
blends of coffee for use in the French |
Market. Thus its reputation has al |
ways been maintained.
FrencL Market coffee is the same old |
delicious beverage and is blend of
Dalatable coffees. selected with care
through a technical test in the cup. |
Thus the cup quality is correct.