The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1910-09-28
Hot Shot
For the Gas
N antIe Fakirs
Detroit Concern Starts Campaign Here
That Will Make the Whole Town
Sit Up. Grocers to Cooper
ate. Housewives Take
Notice!


Mr.. Wallace Brown, the pioneer gas
mantle manufacturer of Detroit, Mich, is
IN town From a few remarks he made
last night it looks as if the fur would fly
petore many moons have slid away. He
gave out some mighty interesting news
last nlght-news that is or Importance to
the whole city of Topeka, news that will
pe Understood and appreciated by every
Mr.. Brown has been manufacturing gas
nantes for twelve years ana during this
period has been active every minute of
manufactured to make colored mantle.
before putting his TRUE BLUE Mantle
| on the market all nantes were colored
Whlte. Since that time every mantle fac
tory in the country, almost without excep-
tloH, mas seen fit to make blue mantle
in imitation of the TRUE BLUE Mantle
| inyented by Mr.. Brown.
HIS time has been taken up within the
past rev years in driving these. imitators
| 10 cover. Time and time again he has
| appealed to the Federal and State courts
Tor lnJunctions and in not a single case
nave the courts refused to restrain the
| manufacture and sale OF these imitation
| mantles
60 Mr. Brown decided a rev months ago
70 start an active campaign against the
| nasquerad1ng blue nantes in this part
| OF the country. AS Soon as Mr.. Brown
arrived in Topeka yesterday morning he
| consulted Attorneys Ferry Doran & Ma
gaw about the local situation. Last night,
when interviewed, Mr. Brown gave out the
| following statement:
Il am starting this crusade in most
have already granted us six iniunctions
| against different blue mantles 1 have
got plenty of evidence here. My proofs
are so definite and so completely compiled
| that the bunco gas mantle manufacturer
hasn't got chance.
When we first brought out the TRUE
Blu Mantle realized that we had pro-
| duced a mantle out of the ordinary that
i had BACKBONE and the ability to stand the
jars that knock an ordinary mantle out of
existence. 1t was chemically honest and
| always dependable.
FOR this Misunderstanding BGUE'-that
stands for honesty and staunchness.
| Next, we decided to adopt some distnc-
tive mark that would enable anyone to tell
| a TRUE BLUE Mantle as soon as he
should see it. So we colored our mantle
But we planned without reckoning on
| the parasitical element of humanity, the
brains of others-the pirate Who. not able
TO originate anything of merit himself,
| luding the public.
Shady manufacturers soon found they
could easily palm off on the public cheap
| tissue paper mantle with practically no
life if they simply colored it blue. They
retailed this fake mantle at anywhere
from ten to thlrty-five cents and if it
cost over three cents I am greatly mis-
| taken. They were on the high road to
clearing up fortune. Then stepped
| match. Today 1 have been successful in
| consummating deal here that 1 believe
| bunch forever.
have made arrangements with all the
! die a gas mantle that will sell for only
| 1fteen cents and is worth more than
say, this mantle is the old reliable and
genuine TRUE BLUE. Its power is re-
markable. Why, under certain conditions
| of pressure 1 have seen it develop over
$50 candle power, which is equal to the
! light from 16 ordinary electric lights. BY
| tests which cover over two wears We
| found the average life of a TRUE BLUE
| Mantle to be about 1000 burning hours
and 1 have received hundreds of letters
| to tell me of TRUE BLUE Mantle that
has lasted over year in their houses.
| It's no longer necessary to pay twenty
five cents and more for gas mantle that
can deliver the proper light You no
! wants to double on his profits. 1 picked
the grocers out because they are satisfied
i with smaller profits and because it's
handy and convenient for the housewives
to deal with them.
Probably my biggest feature is the
TRUE BLUE strength. The mesh is the
heaviest that can be used for lighting
purposes and it's just steady and firm
| as the globe surrounding your lights. For
| standing the racket it's wonder Wealth
| ers the average jar and shock. never
showing a flaw and stands the vibration
| crack. And here's the big fact 1 want to
impress upon householders. 1t consumes
| less gas than any other mantle tip
ever placed on the market
How much did you say this mantle is
going to cost us?'' Mr.. Brown was asked.
and youn be able to buy the TRUE
BLUE Nantes from every grocer in your
city. He's willing to sell at small profit
that's the style of conducting his bust
ness. He'll give you fair play. That's
why 1 placed the mantle in your grocer s
hands.
This week the TRUE BLUE Nantes go
on sale all over Topeka You can get
them in any style you WISH and remem-
Der each one lasts for ten months-over
40 weeks-nearly a whole year.
Watch out for the few fake rnantles
that the CRATER has left behind Insist
on TRUE BLUE; see that the name is on
| the box. Don't take any mantle because
| it is colored blue to initiate my perfect
| mantle ASK your grocer for TRUE
| BLUE and see that you get it
You'll hear more about TRUE BLUE
| Nantes in this paper but this is the last
| public statement I shall make. I've got
to be on the job chasing these pirates out
of the state. In the future all announce
ments will be signed by the concern of
which 1 am president-The Michigan Gas
| Mantle Co. of Detroit Mich Watch for
them-they'n interest you, for they're full
| of economical facts