davidaulloa/AmericanStories huggingface dataset:
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1910-12-02
TAKEN ON CHARGE
ENTERING STORE
BOY AGED II AND NEGRO ABOUT
80 ARE LODGED IN JAIL IN
COLUMBIA.

A white boy named Frank Bishop
and q negro named Gilbert Foster
were arrested Wednesday at Catheys
Greek by Deputy Sheriff Ed Hight and
brought to Columbia and lodged in
jail. charged with burglarizing the
store of Whiteside Bros at Taylors-
vile Sunday night.
The boy is about II years old and
the negro about 80.
It seems the sum Of money and
amount Of goods taken from the etore
was not large.
Bloodhounds were employed In the
suit shortly after the burglary, and 1t
is said the dogs went to the home Of
the negro, but he denies the offense.
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1910-12-02

ents, Mr.. and Mrs. M. L. Butts. on
South High street.
Misses Marie Brownlow and Ruth
Fleming and w. 8. Fleming, Jr., visit
ed Nashville Thursday.
William Greenlaw and Norton Mich
OILS, Of Vanderbilt University, are
spending a few days at home.
Miss Clara Atkeisson has returned
from visit to her sister, Mrs, Fl. M.
Jones, in Milford, Texas. Mrs. Jones
and children accompanied her and will
visit her parents, Mr.. and Mrs. John
Atkeisson, for several weeks.
Mr. and Mrs. Robt. Gordon, Of He
lena, Ark, the guests of Mr.. and Mrs.
w. P. Ridley, at Clifton Place
G. A. Shuneman arrived yesterday
from Michigan and will spend the win
ter with his son, w. H. Shuneman and
family.
Miss Mary Carpenter and Miss Lei
liza Mai Nichols went to Nashville
Thursday afternoon to see Ethel Bar
rymore
Mrs. Frederick Hardy has returned
from an extended visit to New York,
Baltimore and other places.
Misses Fletcher, Charlotte and Eliz-
abeth Fariss attended the Gramick- !
Wagner wedding at Fayetteville this
week.
Miss Louise Frierson, Of Zion will
be the guest Of Miss Anna Turner
Sheegog for the week end.
M. p. Fox and his son, w. M. Fox
went quail hunting Thursday in the
vicinity of Glendale.
J. R. Trail, e. Stiner and George My
grant were among those who pursued
he elusive quail and nimble rabbit
Mrs. Jake Harlan is in Nashville.
C. T. Blow has returned from Lynn
ille !,
Miss Alice McEwen has returned
rom Nashville.
Mrs. Julia Shields left today to
,pend several days In Nashville
George Williamson, of Vanderbilt,
Q spending the week end with home
Olks. l.,
Mrs. Lucy Hanson, Of Cochran. Ala,
Q visiting her parents. Mr. and Mrs.
/ w. Thomas.
Miss Eunice Polk has returned from
visit to freiends at Silver Creek in
darshan county.
Mrs. Saifie Simms, Of Lawrence
urg, Is visiting her brother, Eugene :
Inderson. and other relatives in the
ity.
Mrs. w. B. Hickman and little son, p
,arl, Of Pulaski, and Mrs. J. r. Buch- "
nan have returned from trip to P
nashville.
Mr.. and Mrs. Hiram Clifford Hendley
ave returned from their wedding js
our. They are with Mr.. and Mrs. C
ruce Cochran. 81
Mrs. o. L. Walker, of Ashwood; e,
Irs. Henry Arch Moore. and Misses d'
Lattie and EIva Hill and Rachael
Ioore saw Ethel Barrymore in Nash ct
lie Thursday. O.
Clint Whitthorne, OF Sewanee. 10
lending Thanksgiving holidays with M
is mother and family. Paul Bell. TO
10 leader OF the Sewanee rooters ac- ar
Mr.. whitthorne and IL or
lending the week end as his guest. re
Mrs. r. w. Thomas and daughter. th
rs. Lacy Hanson, are in Nashville VI
day, at the bedside Of Miss Lillian,
no underwent an operation 1t st. be
homas Hospital. 90
DR.. Charles FOrgey has returneA no
ON Nashville IN
A y. Harlan has retained from N
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1910-12-02

, Joins Hopkins Hospital a Baltimore
! Thsre he underwent surgical treat
I--Ei. very much improved Hil
friends hope for his early recovery Al
an early date.
Z n sOwen has gone to New Mex
! leo.
Frank Roberts. a former Columbia
boy, is In the city.
w. P. Moore has returned from Sci
ma. Ala
DR.. E R. Braly has returned from
J Lswrenceburg.
Little Miss Sarah May Steele Is
visiting Miss Rosalie Estes on the
wiIliamsport pike.
Mrs. John Carpenter and children,
Of Nashville, are the guests Of Mr..
and Mrs. Joe L. Hutton.
Mrs. w. r. Shelton and son, W. R..
Jr., Of New Decatur, are visiting Mr..
W. c. Sheppard and family.
Mrs. w. P. Morgan has returned
from Nashville where she was the re-
cipient of many social functions.
Mrs. Frederick Hardy has returned
from an extended visit to relatives
and friends in New York and Balti-
more.
| Mr.. and Mrs. w. j. Dale, Jr., have
returned from their bridal trip and are
at home with Mr.. and Mrs. w. J.
Dale, Sr.
Miss Sophy Johnson, who has been |
the attractive guest of Miss Lillian |
Brant, left this afternoon for her home
In Nashville.
Rev. s. p. Halves has returned from
. visit TO Kentucky.
H. B. Titcomb is preparing to go to
Florida to spend the winter.
Mrs E. F. Cayce has returned from
visit to her sons in Nashville.
e. ]. and C. D. Park will leave to-
night for a ten days business trip to
Louisville.
Miss Maude Haley has returned
from a visit to Miss Callie Mai Sim
mons at Nashville
Mrs. A. E. Wells was called to
Nashville this morning TO attend her
sister, who is sick.
Mrs. u. H. Foster and little daugh-
Ter, Nellie Ruth, will return this at
-ernoOn from aix waaka' visit To
Mrs. Fosters mother and sister In
Mrs. Henri Darden Harkreader, of
Decatur, is here to attend the recep-
ion this afternoon to Mrs. w. J. Dale, B
r., and Mrs. Wills Hutton, by Mrs 8
v. ]. Dale, Sr. s
Miss Lou Ella Douglass has return q
q to Lewisburg.
Mrs. James Harlan has returned 8
rom a visit to Mrs. A. T. Armstrong q
/ Nashville. 3
Miss Minnie Willis has returned n
'om Nashville. 8
Rev. M. e. Gabbard is visiting rela- *
yes at Chapel Hill. Lewisburg and B
helbyville
Attorney B. C. Dedman and Edgar
ohnson left today for visit with a 8
,llege chum at Lebanon. q
Wilburn Dale and Miss Ethel Will B
J have returned from visit to Miss q
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1910-12-02

hour, in which the various phases of
the matter involved, the answer was
to the effect that Green said he did not
know why; that is, he said that was
what he understood Green to say. az
they were about thirty-three feet
apart at the time.
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1910-12-02

Don't let the baby suffer from ecze-
ma sores or any itching OF the skin.
Doan's Ointment gives instant relief,
cures quickly. Perfectly safe for chs
drsn- All druggists sell IT. M
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1910-12-02

w. J. Embry & Co. have cash tt
loan. No delays. II you want quick
money see them 1IStI &w1t
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1910-12-02
DEATHS HARVEST.
Miss ElIzabeth Gardner.
eOe0oo0ooeeo0a

Mrs. Watts f. Embry received tel
egram today announcing the death of
her niece. Miss Elizabeth Gardner,
which occurred Thursday night at her
parents home In Fort Worth Texas.
Miss Gardner Is we'll remembered in
Columbia having visited at the home
of her aunt about three years ago.
The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1910-12-02
Dave Head.

Dave Head, aged "a, died at his
home on the Bear Creek pike We'd
nesday morning at three o'clock. The
fatal Gsease was ssnsumptioa. The
funeral was held near his hose Wed
nsaAax aftwnoam. ff~ ..a
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04
Comment On Big Watson,
Parker and Reese Contract
Noted In South Florida.

voice IN south FIortoa.
The Pensacola Journal has secur.
Cd mammoth contract with Watson,
Parker and Reese for advertising a
page day in the Journal for q period
OF one month. Publication, accordins
to the terms Of the contract, il now
In progress. We congratulate our
worthy contemporary upon its good
luck and wish we could find an ad-
vertiser who would be a. liberal with
the Southern Argus.-Prownsyille
Argus.
Going Some.
A page ad every day for a solid
month Is going some" when II comes
to advertising, but this is the record
which the popular dry goods firm OF
Watson. Parker and Reese. Of Pensa.
cola. are going to establish in Flori.
da, and the large ads are now up.
pesring daily in the Pensacola Jour.
nal, the paper this wide-awske firm
has designated to carry on this great
publicity campaign. The idea 10 an
excellent one and the result, We be-
lleve. viii even exceed expectations.
Holmes County Advertiser.
Continuous Campaign Best.
The Pensacola (H1a.) Journal has
largest continuous advertising cam.
paiens yet to DO conducted By any
Southern advertiser. For the next
month the Journal win run every day
an advertisement not under q page
and sometimes exceeding thai
amount, for the arm Of Watson, Park
Or and Reese, who viii use approxi
matsly 1000 inches In the Journa
during this time. Frank L. MayeS
publisher Of the Journal, declares
that the campaign II q record-breakel
for Florida. He ID one Of those news
paper men who has studied the 70
suits Of some Of the recent "bulk'
Advertisements In the newspaper
and ID Of the opinion they have no,
the benefits Of . continuous campaign
In smaller parcels, such ~ ne has ar
ranged for the Watson, Parker and
Reese Company.-The Fourth Estate
New York City.
Advertisers to the Front.
The Pensacola Journal has beSur
carrying . remarkable series Of id
vertising. A Pensacola firm, thu
Watson. Parker and Reese Company
has bought solid page In the Jour
nal every day for . month, and tn
advertising was inaugurated by thu
publication Of q doublepage. There
are 40 inches In page and twenty
six publication days In q month
which means $40 inches carried b,
this contract. The Journal IL to b.
congratulated on securing this record
breaking contract. Progressive ad
Vertisers are coming to the front II
all the cities Of Florida. and the Tri
hume recently made q contract will
ono Tampa firm for $4,000 worth Of
space, to be used In ono year. WheE
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04
Only Comment Necessary.
Results Will Show the Wisdom.

Jacksonville-We were very much
interested in the advertising stunt,
and We sincerely believe that it is a
happy hit on the part of Messrs. Wat
son, Parker & Reese, although, we
must admit that it is one that re.
quires some nerve" to attempt, and
if not too much trouble to you We
should like to know the termination.
The firm and yourselves are to be
congratulated for pulling off such a
big event. It speaks we'll for the
state that she has a firm that can
inovate an advertising campaign of
such magnitude, but we believe that
results will show their wisdom and
shall be interested in any further ut
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04

business firms show themselves Will
ing to invest such large amounts in
publicity, they indicate conclusively
that they find it . paying proposition.
and the paperC which do the business
need no higher endorsement Of their
business-getting qualities. Tampa
Tribune.
A Remarkable Series.
On Sunday. October 9, the Journal,
Of Pensacola, Fla. began carrying the
most remarkable series of advertise
ments ever carried by q Florida news
paper or ever ordered by a Florida
advertiser. In fact. the advertising
when completed viii probably exceed
anything of the kind ever done by
an advertiser in the South. The ad.
vertiser is Watson. Parker and Reese
Company. and the first advertisement
consisted Of . double page. It was
the nrst double page ad ever run in
Pensacola and it was q good one.
Following this came a solid page ev.
cry day and it will be continued for
the period Of one month.-Nevspa-
perdom, New York City.
Firm Will De Rewarded.
A Pensacola firm has given the
Pensacola Journal q contract for .
page advertisement every day for a
month. This II An unusual squirt in
advertising and the Pensacola arm
and the Pensacola Journal have re-
ceived much added fame on account
OF it. We have no doubt that the
enterprise Of the firm will be duly re.
warded. for It 10 q fact that adver.
Using psys.-Miami Metropolis.
Journal peints the Way.
The Pensacola journals page ad
| every day" contract il making the
other papers take notice. But, you
know, the Journal points the way in 4
good many instances.-Tampa Tri
buns.
cettine IT, Deserts.
The Pensacola Journal has now
come to the fore with one of the
largest advertising contracts ever So
\ cured by . Southern paper. The
Journal II one Of Florida's most wide
~ circulated publications, SO it richly
deserves the liberal patronage extend
cd by the merchants of Pensacola
Pslatka Times-Herald.
4 Coed Example.
The Pensacola Journal. West Flor
ida's best and most reliable daily
closed q contract with q local mer.
| chandise Arm Of Pensacola, Watson
Parker 4 Reese, for 1000 inches OF
advertising for one month. This IL
tho largest amount Of advertising
ever carried by a Florida newspa
per or ever ordered by a Florida ad
! vertiser, and indicates several things
Ono II that the firm itself is q dig
one. Another thing is that the hrm
has confidence in the pulling power
Of printers ink and il ready to pu,
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04

up its money for the results which
experience has demonstrated to all
live and progressive merchants that
which comes from the proper uAe of
printers ink. We are glad to know
that the Deep Water City have men
of such broad intellect regarding a
business getting" proposition. and
we wish they had branch Office of
their business at this place. Maybe
they could succeed in showing some
Of Laurel HIPS merchants thing or
two about what printers ink will do.
Laurel Hill News.
Everything Growing.
Montgomery.-I am Just in receipt
Of your paper, showing where Wat
son, Parker & Reese Co. have con-
tracted Sor a solid page daily, for
month. This is a very enterprising
move on your part, and I wish to ex-
tend to you my congratulations. The
Journal is certainly growing, and of
course you are the one to whom
credit must be given.
Very truly yours.
THE MONTGOMERY JOURNAL,
BRAME HOOD.
Advertising Manager.
A Sensible Campaign.
Atlanta.-The campaign outlined
by you for the Watson, Parker &
Reese Co. is in our opinion a very
good one and should be productive
of excellent results. From our ex-
perience, a page day for 80 days is
far more effective than 25 or 80 pages
on the same day. We congratulate
you upon this sensible campaign and
your ability to swing it.
Yours very truly.
JOHNSON-DALLIS ADVERTISING
BY w. G. HASTINGS
One For The Journal.
Jacksonville.-Wec congratulate you
on the advance method used in the
fulfilling of the Watson, Parker &
Reese Co. advertising.
As widely experienced advertising
men We have always opposed the
popular policy of throwing 80 to so
pages at the public at once. That
kind is forgotten the next day-mos.
of it is never read.
On the other hand, an advertisers
story told in thirty separate pages
on thirty separate days is so hammer
ed in that wonderful results are
bound to be seen for months after
wards-if not for all time.
This is certainly one for the Jour-
nal.
Cordially.
VYLE'S ADVERTISING AGENCY,
Per PERCY p. VYLE, Gen. Mgr.
Lord and Thomas Take Notice.
Chicago-Dear Mr.. Mayes: We
congratulate you on the very excel.
lent order for one advertiser, COW
ering page every issue for a month.
Yours truly.
LORD & THOMAS PUB. HOUSE.
Rooeevelt's Method.
The Pensacola Journal f. now car
rying probably the largest contract
for advertising space ever made by
a Florida firm with a Florida paper.
The advertiser is Watson, Parker &
Reese Co., and the first ad consisted
of double page in last Sunady's
paper. Following this will be a
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04
Wonderful values in every
garment in Ladies Ready to
wear, at the big sale Of the
7. H. Lannon stock.
Her Mornin1 Walk.

It was at st. Andrews in Scotland,
the home of golf, where the links
stretch away over the moors by the
sea. and dear quiet Aunt Mary had
gone UP from London to visit golf
ing family of nephews and nieces. At
tea the first afternoon some one man.
aged to ask: We'll, Aunt Mary, and
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04

how did you. spend the morning %
"Oh, enjoyed myself immensely I
went for walk on the moor. A god
many people seemed to be about, and
some or them called out to me in a
most eccentric manner. But I didn't
take any notice of them. And, oh,
my dear! l found such number OF
curious little round things! l brought
tHem home to ask you what they
are. Hereupon Aunt Mary opened
ner work-bag and produced twenty
four golf balls.-Exchanee.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04

terances. In fact we are always very
muchly interested in the subject Of
advertising.
Yours very truly.
THE RED ROCK Cc&.PANY,
Jacksonville, Fla,
BY r. C. WHITE, President.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04

is dxyer tha abo to % chance nmak
in
IN
il his
cunt " come ting muh NAMED
% the rhs p % dnnat
A
n the
ga o the n w. A. Bunt
Siged) w
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04

solid page every day for a whole
month. Some days it may run over a
page, but every day not less than one
full page advertisement will run.
There are 14O inches in page. There
are rs publication days in a month.
An average of a page a day will
mean 3640 inches during the month,
but the double pages and other extra
advertising contemplated will run the
total up to an aggregate of 1000
inches-and that for one Pensacola
firm is going some" This is the
proper way to get results from print
ers' ink. Too many advertisers make
squirt and are not heard from
again until the reader has forgotten
all about them and what they are
advertising. The way to advertise
is to keep everlastingly 1t it." This
is ROOsevelt's method, and see what
results he has gained from it. Keep
your name and business constantly
before the people through the public
press, and success will crown your
business career as certain as you live
up to your promises. See what John
Wannamaker has accomplished from
small beginning by the constant use
of the columns of the daily newspa-
pers.-Gainesville Sun.
From a Big Advertising Agency.
Cincinnati-We have read with great
interest the news-story from The
Journal" issue of October 9th. We
believe the firm of Watson, Parker
& Reese Co. are to be congratulated
upon the remarkable campaign plan
ned by them and that The Journal"
is to be congratulated upon securing
such a splendid order.
Very truly yours,
THE BLAINE-THOMPSON CO.,
By e. r. BLAINE, President.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04
A PIANO

A PIANO
for Christmas is a present for
many years to come. Two
years free tuning. Easy
terms. The Clutter Music
House.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04

What is this 'wanderlust' you
read of so often as compelling peo-
pie to leave home?" Il don't know,
replied Mr.. Cumrox; but, judging
from my observation of people who
have it. 'wanderlust' is German for
creditors Washington Star.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04
From a Great Medicine Advertiser.

From Great Medicine Advertiser.
Des Moines.-It was interesting for
US to notice that local firm-Wat-
son. Parker & Reese Co., had made
a contract with your good paper for
one full page a day for one month.
We think it much wiser for them to
extend the 80 pages over one month
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04
Opinion Of One Who Knows.


Chicago.-We wish to congratulate
you upon the excellent showing you
are making in the way of local sup
port you are getting from your mer-
chants.
We believe, with you, that adver-
Using scattered over period of time
is far better than shooting your wad
in instantaneous action. 1t is pos
sibly true that special effort in a
large way produces good results for
the time being, but its lasting effect
is not noticeable months thereafter.
We believe that the use of newspaper
space in conservative, continuous
way is far superior to any special
efforts, the distribution of samples be.
ing one Of these.
Very truly yours.
MAI1IN ADVERTISING CO.
Only Comment Necessary.
Philadelphia.-We know of no other
comment that we can make in this
connection other than to congratulate
you on the use of your publication
for it and the record that it makes in
your section.
Very truly yOIrs,
n. W. AVER & son.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04

From oil sections Of the State the demand for W. A.
United States Senator his record
a
laborng element which he befriended.
Master Of
Labor
Washington writes following
people the
filled March
EDS and
others
tn
who build cities,
railroads. and the
Of a a man
after their interests in
the United States The
from
a who a
Of the working people OF his State
between spe-
cali interests andth
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04

Johnny" sal the minister, re-
provingly, as he met an urchin carry.
ing a string of fish one first-day af.
ternoon, did you catch those today
"Ye-yes- sir" answered Johnny
That's what they got for chasin'
worms on Sunday News.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04
Mems Suits, New Style,
new stock, 20 per cent. dis
count. Get a new suit for
Christmas now, and save
money. Brawner-Riera Co.

You can get an armful of daisies
Tor dime" pointed out the optimist,
and just look at their bright, merry
little faces" What do I want with
an armful OF daisies?" growled the
pessimist. I'D rather have a cheese
sandwich. New York Journal.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04
The Whole Nation Interested
In W. A. Blount's Candidacy
World.F AIMED Labor Leader Tells Why Workingm
Think For Themselves

ndas United States uncan Fletcher and W. hun
Senatorial This Country
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04

Lord and Thomas Take Notice. :
Chicago.-Dear Mr.. Mayes: We
congratulate you on the very excel
lent order for one advertiser, Gov
ering a page every issue for month
Yours truly.
LORD & THOMAS PUB. HOUSE.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04

than to use the 60 pages in one day.
1t is our experience, based on 80
years Of newspaper advertising, that
it is not the single issue-week-
month, of even a single years efforts
that bring results, but takes years
of consistent and persistent work to
really derive full benefit for money
spent.
We, know that a local advertiser
has the benefit of his own establish
ment, his personality to assist the
newspaper. We believe that no ad-
vertiser should commence to adver-
tise generally unless he is in po-
sition to keep it up. If we could af-
ford to use 80 pages an issue, and
keep it up, we would go IN for 80
pages in every paper, and. our ad-
vice to Watson, Parker & Reese Co.,
is, to not stop with 80 days, but to
continue it for the entire year to
come. They will find their 6 months
then. Il months results, far more
profitable than the initial first month.
There is another point,-such adver-
Using needs careful preparatory
work; there must be a continuity OF
thought running through the entire
series. 1t is not SO much the page
that talks as what the matter on the
page has to say to the readers. They
can admire the nerve of buying pages,
but admiration won't pay their bills,
SO it is up to them to fill space with
a live convincing advertisement.
Success to them and to the Jour.
nah"
Yours very truly,
CHAMBERLAIN MEDICINE CO.,
De-,
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1910-12-04
The Man Who "Stays."

The Nan Who "Stays."
Atlanta.-It is a little difficult for
me to intelligently criticize an adver-
Using campaign without knowing just
what the advertiser hopes to accom-
plish. l have never believed in fly
ers' in advertising and business. 1t
is the advertiser that goes in and
stays every day that scores the sue
cess in the end / had rather have
a quarter of page of good copy and
run it every day for a month than
to have twenty-five pages run at one
time. The latter would create talk.
The former would sell goods.
Very truly yours,
THE COCA-COLA COMPANY,
BY 8. C. DOBBS, Sales Manager