The Salt Lake herald-Republican. [volume] (Salt Lake City, Utah) 1909-1918, 1910-08-14
German Expert in Charge Of
Ideally Located Mountain
Brewery" Talks Sense
URGES PEOPLE TO JUDGE
HONESTLY
Master Brewer Tells Value Of
Beer Drinking During Hot
Weather.

Seated before an audience Of pleas
ure seekers on the spacious veranda
Of Emigration Inn, the picturesque
little hosiery at the mouth OF the his
toric and beautiful Emigration can
Won. our big friend, the 'braumeister,"
was answering some interrOgatlons
put 10 him by his audience.
You ladies and gentlemen have
asked me about the purity Of my beer.
and why il is better than boiled or
distilled water for summer drinking
purposes. 1 am going 10 tell you now
and l am going tO-What you say
get down TO the brass tacksE In
other words, ] Will talk plain
The genial mountain OF health sat
forward in his chair and prepared 20
discourse upon his favOrite theme. the
temperate use OF Imperial beer. he
has won fame by brewing this IN the
mountain brewery" the towers OF
which were disceFnable up the can
yOn, not very far from where we SAT.
IN the first place / KNOW that
brew good beer, pure beer-healthtul
beer. L say 1 KNOW it because 1
drink il myself don't look like an
invalid. do Il" he added. his honest
Teuton face lighting up with smile.
Il KNOW that I brew good beer
because 1 personally see 10 the distll-
lation OF the spring water. ] personally
see TO the brewing Of the finest grain
we can buy. with the largest and best
Favored hops that Bohemia can ship
across the Atlantic.
Why Boil Drinking Water?
You Madam" singing Mrs. ---
out from the rest of the crowd, were
lust speaking of boiling the water
weeks. That precautiOn against sum-
mer illness is being observed in many
families 1 know. But while you are
endeavoring To give your family pure
drink why don't you look farther
What do 1 mean? This. Wagener'a
Imperial is made Of distilled noun
tain spring water. as / said before.
Combined with this is the strength
taken from the brewed grain. Then,
added to these is the tonic property
Of the hops. Added to these Is the
very SLIGHT percentage OF alcohol,
which noted physicians have declared
TO be a food and a tonic when used
in small quantities.
Some Are PFejudiced.
Look at it squarely and fairly,
ladies and gentlemen. Beer Is right
if il is pure, II taken Judlclously and
temporarily. It is the finest drink in
hot weather that there is. II is
drink against which there is an unfair
prejudice in the minds Of some per
sons. occasiOned by incorporate and
abusive indulgence.
"A person so inclined Is usually in
temperate and Overindulgent IN other
WAYS also. There IS a quotation, BE
temperate in all things
Look at my race, the Germans.
You cannot show me a harder or
more temperate people Yet they
drink beer constantly. publicly and at
home Their children grow up 10
look upon beer in the same manner
as your children look upon milk and
tea.
The fact is that Americans drink
too much tea and coffee. Does Il
stand TO reason that a drink which Is
made from a berry lacking In nuui-
ton, as coffee. or from dried. DOis-
| OnOus leaf such as tea should be tins
| logical choice over a beverage made
of distilled water, nutritious grain and
| tonic hops, as beer is?
You have me started now, and I
am going TO finish this subject before
/ / leave your pleasant company for ny
/ cottage over there at the brewery
Kind OF Beer 10 Drink.
7 am Just going 20 ada a word o.
/ so about the kind Of beer 20 drink.
! There are beers and beers. Soma
/ Of them are made too hurriedly and
/ cause biliOusness. Some beers have
/ TO be shipped out here from the mid
die west, a locality that has not tho
/ facilities, and certainly no better in
/ gradients than l have up there at my
! brewery. Some of these beers are ia
| demand by q snObbish class OF people
/ who know little about beer They
/ order the shipped-in-kind at cafes
/ thinking il quite the thing TO do. Al
/ the same time they are paying more
for it than they are for a superior
/ home product.
Il am going 10 say little about this
/ imported variety. / cannot say with
] modesty and without the accusation OF
/ Boosting being made against me that
my beer is far superior But I do
say that Imperial is right. because
| il is made right in a brewery favored.
by nature and under the supervision
of a German who learned how to brew
| good beer in der Faderland' myself.
| "Well, PrOsit.