The Fairmont West Virginian. (Fairmont, W. Va.) 1904-1914, 1910-12-30
THE JUDGMENT OF BIG eusI.
NESS MEN.
The Charleston Mail saws:

Within the recent past the mail has
called attention to the superiority Of
the evening newspapers as an adver.
Using medium. We have done this
because our experience has led us to
believe there is no better medium than
the evening paper. CHANGING upon
a copy of the Los Angeles California;
Record, of date December 10th, 1910,
We find nearly page OF testimonials
from leading business houses all over
the country attesting to the high su.
periority of the evening newspaper
over all other advertising mediums.
Many of tip testimonials are deeply
interesting. For instance, take that
of slegel, Cooper G Co., of Chicago.
Here's what they say about 1t over
their own signature:
I'VE spend s325.OO0 a year and rs
per cent. in Sunday papers. Even
with our great morning papers; we
cannot make them pay, though the
experiment has cost US $780, OO."",
In Philadelphia Pa, The Fair is.
one of the greatest of the many great
business houses in that city. The
management OF The Fair has the fol-
lowing to say OF the afternoon news
papers: BEST results from evening
newspapers. The only time | use
morning paper is Sunday for Mon
days business. Balance OF the week
the evening papers do the work to
my entire satisfaction"
| Messrs Strawbridge & Clothier, Of
Cincinnati. Ohio. pretty close to home
Iii Charleston. say: "We took up the
evening papers about four years ago
by running a page ad. every night in
the Bulletin. The results have been
such that we prefer the evening paper
with the ad. written so as to be to-
morrow's news"
The Henry siegel Co., OF Boston,
Mass, say: 1--WE consider the even
ing paper the best medium, because
it is taken home and the women get
10 see It."
Cline Brothers, of Bridgeport,
Conn, are OF like opinion. Listen 10
what they say about 1t: "Wc cons,a, :
the evening newspaper better be-
cause we cater to the working people,
and they are employed from a. m.
to p. M, and their only leisure time
is In the evening, and they invariably
take only evening. papers and have
time to read advertisements then"
! Waldman Brothers, of Albany, N
Y, say they consider the evening
newspaper better medium for adj
vertislng. because women have more
time and better opportunity to read
evening papers"
Lastly we quote the sentiments Of
Messrs. Fowler, Dick & Walker, the
largest department store OF Evans
willie. Indiana: "We prefer the even
Ing papers for advertising because
the housekeeper, business man ant
working man have more time to &c
through the paper in detail after the
days work is over and have time tt
Iplan their next days shopping. oul
experience is that we get quicker ant
more direct results from the evening
paper. The housekeeper to whom the
department store advertising q. ap
peals most strongly. sometimes does
not see the morning paper until noon
We have quoted but six, of the man,
testimonials voluntarily offered b!
leading firms of the United State'
which so to show that the Afternoon
newspaper is the best advertising
medium. And, II 1t is the best ar cit
les like Chicago. Philadelphia, Gin
clnnatl, Boston, Bridgeport, Albany
Birmingham, Akron, st. Louis, Brook
Ign, st. Paul, Providence, Indianapolis
Buffalo, Cleveland, Detroit Milwall
kee, Louisville-then why not ii
, Charleston? We submit ~ to I %
business man. ,,,gs,s noa IA saasIi,
] ~. IA - No. * :