The sun., 1910-05-07
WHY ILLUSTRATORS GIT RICH
MANY STAGES ~ THE LIFE OF
A POPULAR PICTURE.

Large PFonis n Pansl and Pest carr
FOFm-Typas Most IN Demand Hsyal
ties Ger the Ariist aRd the Publllhsr
Did you over wonder why Il IN that an
illustrator sometimes ignores the Amita.
tions Of personal Appoannos and pusitiou
and costume % the ohAnOlsFs - ths
author has described thsmp PnFs per.
voaity and sheer caFslsslnsss are tWC
explanations that have bssR ORsrOd fou
thess Inconsistencies. Opsn the vOlums
at nndOm
The writer says that it is evening and
Mildred s sitting in a morocco rocker
looking up at Cuthbsrt. who stands with
his back 10 the fireplaos. his face In tha
shadow. She Is wearing the soft shads
% green which she always Affects % match
her eyes and ons hand sorsana hsr Eaou
from the freight. Particular emphasis
IA laid on Cuthbert's dislike Of the con
ventionalitiss OF dress His coat hangs
Imply over dropping shoulders and hiu
foresOck falls aorOas a shallow brow.
Who ars thess persOns reproduced IN
several oolou on tho pags opposite the
text? IL this heavily oolHursd. Whita
ssrgsd. brown eyed. doll faced young
woman with pArasol IN one hand and the
other resting idly On the table by which
she stands the Mildred whom the author
has describsdP Who would recognizes
Cuthbsrt In this erVct. much shoulderod.
brushed and harbered youth who has a
EArdsnia on his braid bordered lapel and
whose high White brow Ia marked by ths
sunlight that streams through the leaded
window by which he sitsl Az for the
FIREPLACE not even a gas log is SHOWN.
This h neither pervsrsity nor care
lessness. according to a publisher who haA
had extensive dealings with illustrators.
Il l. determined effort 10 achisvs q or
tain result. The end in view u tOdraW q
picture that OAn bs taken from its plaos
between the covers Of that book and
used for other purposes. FOR the picture
made by one Of thoas artists whose names
have become known with ths word Girl
attached 10 thom has a long life.
An illustrator Of this type recently gave
the prescription which he always follows.
You must draw a man who IL crazy about
tho girl and a girl who reciprOcasss but
dOesn' dare TO show IL; and that, ho says.
is all there is to this popular picture busi-
ness.
When a picture has been published In q
book it's just fairly started As soon a.
the books sale has dropped Oh . littls the
publishers get ont the same picture in
large panels. The biggest buyers Of thess
are the depart ment stores. In the ART
sections you can get these enlarged re-
productions all the wAy from % cents 10
$50. and the picture has nOthinR 70 do
with the price. The price depends upon
the cost VI the frame
7 After the large panel has been on the
market for time a reproduction IL made
Ia q smaller panel. % these great numbers
are disposed of AZ prices ranging upward
from ~ cents. once more; according 10
the frame The picture In this form goes
into many smaller shops. Places where
stationary and periodicals are nold have
them in stock. II Ia estimated that from
oO.ooo 70 Tl.OOO copies u q single picture.
I puhltshed first a. book illustration. have
4
The picture Isn't dead yet. for a
few years ago the glOrifed post card came
into existence. WherefOrA Uncle sam
contracts 10 transport reproductions OF
/ the well known Illustrations anywhere
within his domains for Ons cent. Soms
7 pictures have been sold on post cards to
the number OF half a million A. the
last stage in the pictures career u 10 gath
cred IN with the other successful prOduc-
tons u the artist who made IL aud pub .
liEhed IN a big white book ON smooth
creamy paper aud -Old for four or 1--WE
dollarz
lhe book illustration Is not the only
way m which a picture ~ launched Often
% appears iirst a. the christmas season as
pagr ia a four page calendar. The most
popular calendars II this sort are those
depicting q girl or four girls cnsnimed
according 10 the season Shs walks
along the avenue IN furs. she Rntheru
lilacu ON the campus at commencement.
she buneis the waves IN a bathing suit
that approaches the law as a hmit and
she waves a nag ON the grand stand az
football game
90 course is the easiest thing in the
world 10 hreaE up the calendar into four
Ianels. It's ~ easy that many q school
girl dos u for herself aud thus the pub
Usher misses a sale
Frnm that point tho pictures career
IA the sane ~ that % its sister from be-
tween the sJyerz Of book large panel.
small panel. post card. bound volume.
There 10 a great market for these pic
tlres among the colleges Of the country.
the best part u u from the publishers
point u view N that the undergraduates
like a constant change. one year 10
about a. long a. they can stand looking
az the same pictures.
When two young men move into a new
room AZ the beginning Of the college year
one Of them says 10 the other:
-See here, We can't stand this lot Of
old junk. lets get some good pictures
Then they proceed 20 buy a series that |
will look a. faded and out of date to them I
the following fall
The girls schools and coeducatiOnAl |
institutions are even better for the pub 7
Usher What these purchasers like best
10 a series OF wide shOuldeFed men in the
costumes Of Rough kidsrs, midshipmen I
West Pointers and troopers. or the same
young men rowing. playing baseball. /.
golf and tennis These specimens are i
considered most ornate when grouped I
around the chafinR dish conner
These aFp the ways in which tho picture I
~ sold ordinarily There are any num- !
her Of variations. The manufacturers of