The Richmond Virginian. (Richmond, Va.) 1910-1920, 1910-03-03

HI FORe0OD
Of State is WHOLE
-~-------- "
Lynchburg Starts Plan for CO.
Operative Advertising Plan
for Whole State.
CONVENTION TO BE HELD
Circular Invitation Issued to Bus
mess Organizations and
Boards of Supervisors.

Especial to The Richmond Virginian.o
LfNCHBURG. VA. March 3.--A
plan for launching a Statewide CO.
operative advertising campaign on the
part Of the cities and counties OF the
State has been mapped out by the
Lynchburg Chamber Of Commerce.
and an invitation has been issued tn
all Of the commercial bodies in the
various cities, the chairmen of the
county boards OF supervisors. the In
dpEtEfal and real estate departments
81 The railroads operating In Vir-
Etnia, as we'll as the State agricultural
and immigration authorities. TO meet
in convention in this Iity during
the month Of May.
Letters have been written TO all OF
the persons indicated above regard
ing the plan, and already many re-
Plies have been received that indi-
cate that the idea II being seized
upon al good one, The letters were
sant out by business Secretary May
ftetsi. -rf tlfe tinnfna,~r Of Commerce,
acting under resolution of the
board Of directors of that body, pass
ed on February Is, 1910.
The Plan Outlined.
In his letter setting forth the plan
Mr. Mayfield says:
The main purpose Of this
plan Is TO advertise the resources
OF the agricultural districts, with
a view OF securing increased i'm
miEration from the West and
other sections Of the United
States The lands OF Virginia are
capable of unusual development.
Tho climate and natural condi-
tons are favorable to an unusual
production of practically uvery
grain, vegetable and fruit slat.ss
to the temperate zone. We ere
40 close to the centers OF pop-
ulation that eur markets ara as
sured. With all this We haze a
basis for advertising that Is I'M
surpassed.
THE Lynchburg Chamber CT
Commerce. with the co-0pera.ion
of the counties of Amherst, Bed
ford and Campbelis has already
started tnt5 work in a small way.
We have Hal no trouble IN get
ting the assistance of the ccun-
ties, and The results thus ia. Jus
tiis / the belief that The CO.
opcIatsu.s II the whole State to
advertise Nlrginsa's resources
would be productive OF the most
gratifying results. and could he
accomplished III a more ecororni-
cal way than any plan now In
vogue
other Cities Interested.
Already the commercial bodies ot
pansilie, Newport News, Petersburg
Hnaneke and Suffolk have SLY aisieo
their intention Of sending rsprs.
sentation to the May Convention. and
as soon rs the matter can be laid
before the directors OF the hodies In
other cities il Is expected that prac-
ticaily every sity In the State will
jain In the movement. Hon. q. w
Koiner, State Commissioner of Agri-
Gnlture and Immigration. has ex-
pressed his hcarly enforcement and
his intention Of being present. SINH
lar letters have been received from
NJ. v. Richards. land and industrial
agent ef the southern Railway: G. r.
Wall. real estate agent OF me Ches-
Apeake and Ohio Railroad, and B. II
Rice. Industrial agent Of the Virgin
Ian Railway,
Tentative plans ara being made to
Invite Secretary OF Agriculture James
Wiison, Or. s. A. Knapp. Governor
Mann and others to be present al
tho convention. The chairmen OF
the boards Of supervisors In all the
counties In Virginia are also being An
vite4 to take part In what may b.
termed a. one OF the most important
movements In the Industrial upbuiid.
tng Of Virginia that has occurred In
years. The plan for the convention
and the cooperative advertising cam
paign originated with the Lynchbure
Chamber Of Commerce, and is merel,
supplemental 10 its regular work.
Bring Immigrants In.
In speaking Of the plan, Secretar,
Maytleld said.
.'Fsor some time the state commits.
stenes Of agriculture has been adver-
ttDine the State OF Virginia, but the
funds at his command have beer
very limited. II delegates from this
hundred counties and the commercial
bodies OF Virginia were to get to.
gether and form themselves into com.
tiatttees to cover certain districts, d
sum ranging from TWENTY-FIVE to fft,
thousand dollars could very easily b.
raised, and il would impose no hard.
ship upon any section. The sum re.
tpired of each county and each com.
merciAl body would be 30 small. n
act. ~ to be almost nominal.
commissioner Of agriculture. would
prove OF great assistance In carrying
IN his work Of inducing Immigration
Into the State Of Virginia. by Inn,
migration / do not mean the low
elefnent Of foreigners from the con,
9ested population OF the cities, but Z
high class OF intelligent farmers and
Others from the Middle and North.
west. Numbers of these people art
drifting Into Southern States at thu
present time. particularly into Texas
Arkansaa. Mississippi, etc. and greai
many Of them are going into Canada
With the right sort OF advertising. VIZ.
aifsfa can get her share of these peo.
pie. and the time Is now ripe 70 star
the work.
MAay Inquiries Coming In.
Every effort possible will be made
~ push this movement. which hal
already received 80 much encourage.
tncnt. The work OF the three coun,
ties Of Bedfovd. Campbell and Am,
lssTrt. In connection with the immi
grafton committee Of the Chamber oi
Commerce. In sending out hookle
setting forth the advantages OF TIL
lands and the AGRICULTURAL npportuni,
ties In these counties around Lynch,
burg. y the cause Of some atty q
perchty-five inquiries day. and Il /,
underwood that considerable land i
hein6 sold to Immigrants ~ the re,
suit Of Il. This success has Suggested
thst Statewide advertising cam,
paign cf the sHsnp sort would prove
y tremendous impetus to the settle.
mont Of Virginia lands.