Deseret evening news. [volume] (Great Salt Lake City [Utah]) 1867-1920, 1910-04-29

banquet in this city tonight Of the As
ISOLATED Press and the American News
psper Publishers association. deliver
INK a brief address on Helping the
Editor" Mr.. AIDE said
HELPING THE EDITOR.
Mr.. Toastmaster and Gentlemen:
The Associated Press is a great insti-
tuition Around newspaper Office we
always felt easy In our minds II WE
knew the Associated Press was on the
Job. My out-of-town assignment was
usually given to me i'm the following
words send in a good story; the AS
ISOLATED Press viii cover the facts"
respect the Associated Press be-
cause t has nothing 20 do with the
Sunday supplement. The Associated
Press never sent I'm heavy editorial
al DO pm ana marked il Must" II
never ordered pictures to go with the
stun and IL never came around the
next day 10 inquire why 10 hadn't been
played up The Associated Press bears
The same relation TO the American
modern newspaper that the solid BUSH
ness man does 90 the American family.
u tands i'm the background, provides
the UhcreWithal. keeps ont OF the spot
HgHt takes all the blame and gets
nightly little glory. Respected. but not
featured on the front page. when there
is grand jubilee. father and the As
ISOLATED Press are behind the potted
palms with the orchestra, checking up
the expenses.
APOLOGIZE PRO VITA sUA.
] am glad to be here for several rea-
sons Now that YOU may have forgot
ten what YOU paid for a.. / am wiling TO
meet the gentlemen who bought my
merchandise. / sold you an assortment
OF capital letters and n job lot Of vcr-
naCular. and YOU thought you were
getting a new brand Of humor. Very
often / would weaken when II came to
signing the vouchers Then / would
read some Of the other syndicate stun
and take courage.
Every man who has not tried Il
thinks that he can edit a newspaper.
write "a comic opera and manage a
hotel / still believe that / know lot
about the hotel business.
When / went To- Chicago 10 help Vic
tor r. Lawson uTuift a community that
did not want uplifting, I noticed every
day. in going TO the roof garden, a
large and well-lighted apartment In
NaAl.N q NNAAANfA NA MUDDY EfllNAfIlltil
were seated at roll-top desks talking
about circulation. Most of them were
smoking, and the more they smoked
the more enthusiastic they became
about the circulation. / learned that
these aristocrats of our profession were
what Is known as the business end OF
the paper About the time we began
20 diagram the daily murder they
would put on their top coats and dog
skin gloves and saunter over 10 the
Auditorium hotel. In those days. II a
young man from somewhere out in the
corn belt came to the office and applied
for job he was asked II he had at
tended a first-class western college II
he replied Yes" and could produce a
letter from the professor Of English
showing that he had written articles
for the college paper. he was put into
the editorial department al SIS a week.
II he could prove satisfactorily and
absolutely that he had not attended
any college, he was assigned to the
business department AT $40 a week.
LEARNS HIS MISTAKE.
learned upon investigation that /
mad made a mistake in taking up the
literary end Of the game, so I resolved
70 so in for advertising. Therefore /
became an author and a playwright.
AFTER ~ years in this rarehed at
mosphere of dramatic art as practised
Today at 81 a seat or 81 on the side
walk, / feel that 1 am peculiarly
qualified 10 discuss American news
papers, l can proceed with safety. be-
cause II | say anything uncompliment-
any, have scrap book TO prove that
they began it,
Everybody wants 10 help the editor.
Not as regards cheaper wood pulp or
Keeping down the pay roll, but with
suggestions for filling up the paper.
Most people still believe that every
newspaper must hustle every night To
ger enough copy to separate the adj
Nerusements. Being post graduate. /
know that you are compelled 70 throw
columns and columns OF stuff on the
Moor, Very often. in CHANGING over a
long tariff editorial. J wonder what
was thrown on the floor However. 7
am not here 10 upset any traditions
merely 10 offer a few helpful hints
I'M the first place. the city newspapers
or today as compared with the Indiana
eNspaper Of the seventies are tame,
ihVertebrate, colorless and apologetic
Ihe first newspaper with which ] was
associated came out every Thursday
nom room over the hardware gtore