The Wenatchee daily world. [volume] (Wenatchee, Wash.) 1905-1971, 1910-12-12
GAY WRITES FROM
ST. LOUIS
Okanogan Realty Man Says
More Publicity in East
is Needed.

j. c. Gay, representing the Pioneer
Realty company of Okanogan, went
east last month for the purpose of
exhibiting at the United States Land
and Irrigation Congress in Chicago
He is now in st. Louis and writes the
Daily World as follows:
After a thorough investigation
of conditions here in ST. Louis and
the surrounding country, I find much
interest being manifested in Wenat-
chez and North Central Washington,
but | find also :ieplorable lack of
knowledge regarding these districts.
1T has always seemed to me, and
has always been my belief, that the
Wenatchee valley is Thoroughly adj
yertised the world over. You may
judge then of my surprise when up
on approaching a man who, I be-
lieved, was interested in the apple
industry, to find that he did not
know of the exact location of We
natchee. believing it to be a portion
of the Yakima valley, and when /
told him that it was not, he then be-
lieved that it was located somewhere
in Oregon.
els this condition of affairs due
to ill-advised advertising, or to no
advertising at all?
GAS the greatest fruit district in
the Northwest, we of Wenatchee and
North Central Washington, cannot
afford now to lay on our oars and
trust to luck or to past publicity for
our future immigrants. \
Exhibit at st. Louis.
eve are putting On here next week
at the Land Show an Okanogan ex-
hibit. and it is my intention to dis
tribute considerable Wenatchee lit
erature in conjunction with this ex-
hibit.
''While our exhibit mean the
Joint exhibit made by Wenatchee and
Okanogan at the Tribune Land Show
was the best in the building ana
worthy of the especial attention
which it received, yet Wenatchee and
North Central Washington has over
looked the publicity which would
have been derived from an equally
good exhibit made here in st. Louis
at the Land Show.
people in this section of the coun-
try, are hungry for information re-
garding the Northwestern apple dis
tricts and this information is being
supplied in detail by Hood River, by
the Rogue River valley and by var
ious other Oregon and Washington
communities.
Representing here as I do the
Pioneer Realty company of Okano-
gan, l have made every effort, in so
far as l am able to under existing
circumstances, to Thoroughly adver-
tise Wenatchee and the Okanogan
valleys, but our limited means do uot
permit us to do the subject justice
Il hope next year at this time we
will be able to put joint exhibit
in St Louis which will attract the
attention of all visitors to the Saint
Louis Land Show.
Our great need is undoubtedly
publicity, and it seems to me that
the money which we have in the past
spent at the apple show in Spokane
could be used to better advantage by
placing an exhibit he~e equal In
every way to the one which we show
ed at the Tribune Land Show in Chi
cago.
Land Show Better Advertising.
Along this point, as an example
of the relative advertising value be-
tween the apple show and the land
show, would say that in Chicago,
while the land show was at all times |
crowded, the apple show was a total |
and complete failure. On Wednes-
day of The apple show week, it seems |
that the promoters of the apple show !
managed to make some kind of an |
agreement with the promoters of the
land show by which people leaving
the land show were given free tick
cts, or. half rate tickets to the apple
show. - /
Does not this very fact show con-
clusively the greater advertising
value of the land show? "