Belding banner. (Belding, Mich.) 1889-1918, 1910-10-20
ADVERTISING A CENTURY AGO
Was Terse and Very Much to the
Point-ExampIes Of Early Day
Work.

The advertising business has made
such rapid strides in just the last few
years that a glimpse OF the ads print
ed in the newspapers OF century ago
forms an interesting commentary or
those times On November 16, 1901,
the New York Evening Post came
into existence with four-page issue.
five columns wide. More than half
the space was devoted to advertise
ments, which shows not only that the
early publishers knew which side
their bread was buttered on, but also
that advertising was considered
good business principle by our mer-
chant forefathers. 1t is the quality
rather than the quantity which has
changed with the years, as few sam
pies will go to show:
FOR SALE, Gin in pipes; large
and small green Bottle Cases, COM
plete; GLASSWARE, consisting of tum-
blers. decanters, &C.; Hair Brushes,
long and short; black and blue Dutch
Cloth; Flour, BY Frederick De Pey-
ser"
FOR LONDON, The Staunch regu-
lar trading ship Juliana, r. Roth. mas
ter, will be despatched in 10 or IL
days, having half her cargo on board.
For freight or passage. having superb
or accommodations. apply on board at
Old-slip, or to Colt & Woolsey, SO Muir
rays Wharf. We have received per
ship Mercury from Liverpool con-
signment of DRY GOODS, which will
be sold at moderate advance, consist
ing of two bales Coatings, four do.
Rose Blankets, 10 cases Hats, do.
Hosiery, and trunks Calicoes.
Chintzes. Muslins, Velverets, Cordu-
roys. &c. &c"
occupied nearly half of the first page,
all ended like the above with a list
Of imports for sale, complete enum-
Grafton following, with never hint of
the price. That would scarcely go
down in these days of fierce compe-
tition. The temperance worker may
take heart in the advance of his
cause in that practically every notice
contained a substantial invoice of gin,
Madeira rum or other bibulous bev-
erage. One firm on Water street
closed their long enumeration of
liquors by stating that they also sold
nutmegs, mace, cloves and cinnamon
showing that modern man has ample
precedent for breath concealers.
OF interest to the betting fraternity
was a quarter column announcement
of the Troy, Lansingburgh and Water
ford Navigation Lottery.
There was to be 10,7SS cash prizes
aggregating $225,O0O, ranging from a
! thousand dollars down to ten, with
certain other cash bonuses on certain
! days. Thirty-seven thousand five hun
dred tickets were to be sold at 81
each, which would bring in the same
amount as expended. Further, the
managers explained that the prizes
would be subject to a reduction of II
per cent. the lottery being for the
sole purpose of raising thirty thou
sand dollars to improve the naviga
ton of Hudson's river between the
city of Albany and the villages o.
Troy. Lansingburgh and Waterford
agreeable to the several acts of The
Legislature of the State. The Tick
cts for the above Lottery are for sale
at Gain & Tennyck's Bookstore. No
148 Pearl Street.-Prize Tickets in tn,
New York State Road Lottery taker
in payment" On another page com
pany Tin our enlightened days 1
would be a Morgan syndicate) an
nounced their purchase of all the tick
cts in the lottery, which would be solo
at six dollars until the 30th. afte
which the price would positively b,
advanced to six-fifty. High finance Il
not such a Few idea, after all.